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Grocery Outlet Holding Corp.

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FY2019 Annual Report · Grocery Outlet Holding Corp.
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549

FORM 10-K

(Mark One)

☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 28, 2019

or

For the transition period from              to             

Commission File Number: 001-38950
___________________________________

Grocery Outlet Holding Corp.

(Exact name of registrant as specified in its charter)

Delaware

(State or other jurisdiction of
incorporation or organization)

5650 Hollis Street, Emeryville, California
(Address of principal executive offices)

47-1874201

(I.R.S. Employer 
Identification No.)

94608

(Zip Code)

(510) 845-1999
(Registrant’s telephone number, including area code)
___________________________________

Securities registered pursuant to Section 12(b) of the Act:

Title of each class

Trading Symbol

Name of each exchange on which registered

Common Stock, par value $0.001 per share

GO

Nasdaq Global Select Market

Securities registered pursuant to Section 12(g) of the Act:
None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.    Yes  ☐    No  ☒

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act.    Yes  ☐    No  ☒

Indicate  by  check  mark  if  the  registrant  (1)  has  filed  all  reports  required  to  be  filed  by  Section  13  or  15(d)  of  the  Securities  Exchange  Act  of  1934  during  the
preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90
days.    Yes  ☒    No  ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-

T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).    Yes  ☒    No  ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging
growth company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the
Exchange Act.

Large accelerated filer

Non-accelerated filer

☐ Accelerated filer
☒ Smaller reporting company
Emerging growth company

☐

☐

☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised

financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).    Yes  ☐  No  ☒

The aggregate market value of the voting and non-voting stock of the registrant as of June 28, 2019 (based on a closing price of $32.88 per share) held by non-

affiliates was approximately $808.9 million. As of March 20, 2020, the registrant had 89,900,566 shares of common stock outstanding.

Information required in response to Part III of Form 10-K (Items 10, 11, 12, 13, and 14) is hereby incorporated by reference to portions of the registrant's Proxy
Statement for the Annual Meeting of Stockholders to be held in 2020. The Proxy Statement will be filed by the registrant with the Securities and Exchange Commission no
later than 120 days after the end of the registrant's fiscal year ended December 28, 2019.

DOCUMENTS INCORPORATED BY REFERENCE

GROCERY OUTLET HOLDING CORP.
FORM 10-K

TABLE OF CONTENTS

Cautionary Note On Forward-Looking Statements

Item 1.
Item 1A.
Item 1B.
Item 2.
Item 3.
Item 4.

Business
Risk Factors
Unresolved Staff Comments
Properties
Legal Proceedings
Mine Safety Disclosures

PART I

PART II

Item 5.
Item 6.
Item 7.
Item 7A.
Item 8.
Item 9.
Item 9A.
Item 9B.

Market for Registrant's Common Equity, Related Stockholders Matters and Issuer Purchases of Equity Securities
Selected Financial Data
Management's Discussion and Analysis of Financial Condition and Results of Operations
Quantitative and Qualitative Disclosure about Market Risk
Financial Statements and Supplementary Data
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
Controls and Procedures
Other Information

PART III

Item 10.
Item 11.
Item 12.
Item 13.
Item 14.

Directors, Executive Officers and Corporate Governance
Executive Compensation
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
Certain Relationships and Related Transactions, and Director Independence
Principal Accountant Fees and Services

Item 15.
Item 16.

Exhibits and Financial Statement Schedules
Form 10-K Summary

PART IV

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2

3
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CAUTIONARY NOTE ON FORWARD-LOOKING STATEMENTS

Certain statements contained in this Annual Report on Form 10-K (“Form 10-K” or “report”) and the documents incorporated by reference herein
constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. All statements contained in this report
and the documents incorporated by reference herein other than statements of historical fact, including statements regarding our future operating results
and  financial  position,  our  business  strategy  and  plans,  business  trends,  and  our  objectives  for  future  operations,  may  constitute  forward-looking
statements.  Words  such  as  “anticipate,”  “believe,”  “estimate,”  “expect,”  “intend,”  “may,”  “outlook,”  “plan,”  “project,”  “seek,”  “will,”  and  similar
expressions, are intended to identify such forward-looking statements. We have based these forward-looking statements on our current expectations and
projections about future events and trends that we believe may affect our financial condition, operating results, business strategy, short-term and long-term
business operations and objectives, and financial needs. These forward-looking statements are subject to a number of risks, uncertainties and assumptions,
including those described under the headings “Item 1A. Risk Factors,” and “Item 7. Management’s Discussion and Analysis of Financial Condition and
Results  of  Operations”  in  this  report  or  as  described  in  the  other  documents  and  reports  we  file  with  the  Securities  and  Exchange  Commission  (the
“SEC”).  We  encourage  you  to  read  this  report  and  our  other  filings  with  the  SEC  carefully.  Moreover,  we  operate  in  a  very  competitive  and  rapidly
changing environment. New risks emerge from time to time. It is not possible for our management to predict all risks, nor can we assess the impact of all
factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in
any forward-looking statements we may make. In light of these risks, uncertainties and assumptions, the future events and trends discussed in this report
may not occur and actual results could differ materially and adversely from those anticipated or implied by the forward-looking statements.

You should not rely upon forward-looking statements as predictions of future events. The events and circumstances reflected in the forward-looking
statements may not be achieved or occur. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot
guarantee future results, levels of activities, performance or achievements. These forward-looking statements should not be relied upon as representing our
views as of any date subsequent to the date of this report. We do not undertake any duty to update any of these forward-looking statements after the date of
this report or to conform these statements to actual results or revised expectations.

As used in this report, references to “Grocery Outlet,”“the Company,”“registrant,”“we,”“us” and “our,” refer to Grocery Outlet Holding Corp.

and its consolidated subsidiaries unless otherwise indicated or the context requires otherwise.

Our fiscal year ends on the Saturday closest to December 31st each year. References to fiscal 2019, fiscal 2018, and fiscal 2017 refer to the fiscal

years ended December 28, 2019, December 29, 2018 and December 30, 2017, respectively.

Website Disclosure

We use our website, www.groceryoutlet.com, as a channel of distribution of Company information. Financial and other important information about
us is routinely accessible through and posted on our website. Accordingly, investors should monitor our website, in addition to following our press releases,
SEC filings and public conference calls and webcasts. The contents of our website and information accessible through our website is not, however, a part of
this report.

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Table of Contents

ITEM 1. BUSINESS

PART I

OUR COMPANY

We  are  a  high-growth,  extreme  value  retailer  of  quality,  name-brand  consumables  and  fresh  products  sold  through  a  network  of  independently
operated stores. Each of our stores offers a fun, treasure hunt shopping experience in an easy-to-navigate, small-box format. An ever-changing assortment
of  “WOW!”  deals,  complemented  by  everyday  staple  products,  generates  customer  excitement  and  encourages  frequent  visits  from  bargain-minded
shoppers.  Our  flexible  buying  model  allows  us  to  offer  quality,  name-brand  opportunistic  products  at  prices  generally  40%  to  70%  below  those  of
conventional retailers. Entrepreneurial independent operators (“IOs”) run our stores and create a neighborhood feel through personalized customer service
and a localized product offering. This differentiated approach has driven 16 consecutive years of positive comparable store sales growth.

Our founder, Jim Read, pioneered our opportunistic buying model in 1946 and subsequently developed the IO selling approach, which harnesses
individual entrepreneurship and local decision-making to better serve our customers. Underlying this differentiated model was a mission that still guides us
today: “Touching Lives for the Better.” Since 2006, the third generation of Read family leadership has advanced this mission and accelerated growth by
strengthening our supplier relationships, introducing new product categories and expanding the store base from 128 to 347 stores across the West Coast and
Pennsylvania. As a result, sales have increased from approximately $640.0 million in fiscal 2006 to approximately $2.56 billion in fiscal 2019, representing
an  11%  compound  annual  growth  rate  (“CAGR”).  Our  passionate,  founding  family-led  management  team  remains  a  driving  force  behind  our  growth-
oriented culture.

Our differentiated model for buying and selling delivers a “WOW!” shopping experience, which generates customer excitement, inspires loyalty and

supports profitable sales growth:

How we buy: We source quality, name-brand consumables and fresh products opportunistically through a large, centralized purchasing
•
team  that  leverages  long-standing  and  actively  managed  supplier  relationships  to  acquire  merchandise  at  significant  discounts.  Our  speed  and
efficiency in responding to supplier needs, combined with our specialized supply chain capabilities and flexible merchandising strategy, enhance
our access to discounted products and allow us to turn inventory quickly and profitably. Our buyers proactively source on-trend products based on
changing  consumer  preferences,  including  a  wide  selection  of  Natural,  Organic,  Specialty  and  Healthy  (“NOSH”)  products.  We  also  source
everyday staple products to complement our opportunistic offerings. Each store offers a curated and ever-changing assortment of approximately
5,000 SKUs, creating a “buy now” sense of urgency that promotes return visits and fosters customer loyalty.

How we sell: Our stores are independently operated by entrepreneurial small business owners who have a relentless focus on selecting
•
the best products for their communities, providing personalized customer service and driving improved store performance. Unlike a store manager
of a traditional retailer, IOs are independent businesses and are responsible for store operations, including ordering, merchandising and managing
inventory,  marketing  locally  and  directly  hiring,  training  and  employing  their  store  workers.  IOs  initially  contribute  capital  to  establish  their
business and share store-level gross profits with us. These factors both align our interests and incentivize IOs to aggressively grow their business
to  realize  substantial  financial  upside.  This  combination  of  local  decision-making  supported  by  our  purchasing  scale  and  corporate  resources
results in a “small business at scale” model that we believe is difficult for competitors to replicate.

Our value proposition has broad appeal with bargain-minded customers across all income levels, demographics and geographies. Customers visited
our  stores  over  95  million  times  in  fiscal  2019  spending  over  $25  per  transaction.  We  believe  that  our  sustained  focus  on  delivering  ever-changing
“WOW!” deals within a fun, treasure hunt shopping environment has generated strong customer loyalty and brand affinity. This customer enthusiasm is
evidenced by our 12 consecutive years of positive comparable store traffic growth. We believe that our broad customer appeal supports significant new
store growth opportunities, and we plan to continue to expand our reach to additional customers and geographies across the United States.

Our stores have performed well across all economic cycles, as demonstrated by our 16 consecutive years of positive comparable store sales growth
and  consistent  gross  margins  of  between  30.1%  and  30.8%  since  fiscal  2010.  In  fact,  our  value  proposition  attracts  even  more  customers  in  periods  of
economic uncertainty as evidenced by our average 13.5% comparable store sales growth during the recessionary economic conditions experienced in 2008
and 2009. Our model is also insulated from store labor-related variability because IOs directly employ their store workers. The result is lower corporate
fixed costs, providing further protection in the event of an economic downturn.

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We believe that the following competitive strengths are key drivers of our current success and position us for continued growth:

OUR COMPETITIVE STRENGTHS

Powerful Customer Value Proposition Supported by a “WOW!” Experience. Delivering thrilling “WOW!” deals to our customers is a
•
cornerstone  of  our  business.  We  offer  customers  quality,  name-brand  consumables  and  fresh  products  at  deep  discounts  in  a  fun,  treasure  hunt
shopping environment. Our product offering is ever-changing with a constant rotation of opportunistic products, complemented by an assortment
of competitively priced everyday staples across grocery, produce, refrigerated and frozen foods, beer and wine, fresh meat and seafood, general
merchandise  and  health  and  beauty  care.  A  typical  Grocery  Outlet  basket  is  priced  approximately  40%  lower  than  conventional  grocers  and
approximately 20% lower than the leading discounters. Our stores are convenient, easy to navigate and require neither membership fees nor bulk
purchases for customers to save money. Our stores have wide aisles, clear signage and a high level of customer service. Upon checkout, a cashier
“circles the savings” on each customer’s receipt, which reinforces the compelling value that we provide.

Flexible Sourcing and Distribution Model That Is Difficult to Replicate. Our flexible sourcing and distribution model differentiates us
•
from  traditional  retailers  and  allows  us  to  provide  customers  quality,  name-brand  products  at  exceptional  values.  As  strong  stewards  of  our
suppliers’ brands, we are a preferred partner with a reputation for making rapid decisions, purchasing significant volumes and creatively solving
suppliers’  inventory  challenges  to  arrive  at  “win-win”  outcomes.  We  take  advantage  of  opportunities  to  acquire  merchandise  at  substantial
discounts  that  regularly  arise  from  order  cancellations,  manufacturer  overruns,  packaging  changes  and  approaching  “sell-by”  dates.  We
supplement our “WOW!” deals with everyday staples in order to provide a convenient shopping experience. Our buying strategy is deliberately
flexible, which allows us to react to constantly changing opportunities. With over 65 people, our centralized sourcing team has deep experience
and  decades-long  relationships  with  leading  consumer  packaged  goods  (“CPG”)  companies.  Our  team  is  highly  selective  when  evaluating  the
growing number of opportunities available to us and maintains a disciplined yet solutions-oriented approach. Our specialized model is supported
by a supply chain designed to quickly and efficiently deliver an ever-changing assortment of products to store shelves.

Independent Operators Who Are the Foundation of Our “Small Business at Scale” Model. Our stores are independent business entities
•
operated  by  entrepreneurial  small  business  owners  who  have  a  relentless  focus  on  ordering  and  merchandising  the  best  products  for  their
communities,  providing  personalized  customer  service  and  driving  improved  store  performance.  We  generally  share  50%  of  store-level  gross
profits with IOs, thereby incentivizing them to aggressively grow their business and realize substantial financial upside. IOs leverage our extensive
purchasing scale, sophisticated ordering and information systems and field support in order to operate more efficiently. This combination of local
decision-making  supported  by  our  purchasing  expertise  and  corporate  resources  results  in  a  “small  business  at  scale”  model  that  we  believe  is
difficult for competitors to replicate. The vast majority of the IOs operate a single store, with most working as two-person teams. We encourage
the IOs to establish local roots and actively participate in their communities to foster strong personal connections with customers. The IOs select
approximately 75% of their merchandise based on local preferences, providing a unique assortment tailored to their community. Our collaborative
relationship with the IOs creates a powerful selling model allowing us to deliver customers exceptional value with a local touch.

Proven and Consistent New Store Economics. Our new stores have generated robust store-level financial results, strong cash flow and
•
attractive  returns.  Our  highly  flexible,  small-box  format  of  15,000  to  20,000  total  square  feet  has  been  successful  across  geographic  regions,
population densities and demographic groups, and has proved resilient to competitive entries from discounters and conventional retailers alike. On
average, our stores achieve profitability during the first year of operations, reach maturity in four to five years and realize a payback on investment
within four years. We believe that our broad customer appeal, differentiated value proposition and the predictable financial performance of our
stores across vintages provide a high degree of visibility into the embedded earnings growth from our recently opened stores.

Value-Oriented Brand Aligned with Favorable Consumer Trends.  We  believe  that  consumers’  search  for  value  is  the  new  normal  in
•
retail. The success of off-price retailers represents a secular consumer shift toward value as a leading factor in purchasing decisions. Moreover, as
Millennials  mature  and  Baby  Boomers  age,  we  believe  that  they  are  increasingly  focused  on  value,  driving  shopper  traffic  towards  the  deep
discount  channel.  We  expect  that  even  after  the  completion  of  recessionary  cycles,  value  will  remain  a  leading  factor  in  consumers’  retail
purchasing  decisions  despite  the  return  of  stronger  economic  conditions.  We  have  spent  decades  building  our  IO  and  opportunistic  purchasing
models to offer deep discounts in a customer-friendly store environment, which enables us to take advantage of this ongoing preference for value.

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Collaborative Company Culture Provides the Foundation for Continued Success. One of our key competitive advantages is our culture
•
of family and community values, grounded in integrity, entrepreneurship, performance and collaboration. We have been dedicated to our mission
of  “Touching  Lives  for  the  Better”  since  our  inception.  Our  passion  and  commitment  are  shared  by  team  members  throughout  the  entire
organization, from the IOs and their employees to our distribution centers and corporate offices. We are a third-generation, family-run business led
by  CEO  Eric  Lindberg.  Mr.  Lindberg  has  been  with  Grocery  Outlet  for  over  20  years  and  has  instilled  a  “servant  leadership”  mentality  that
empowers employees and IOs and forms the basis of our highly collaborative culture. Additionally, MacGregor Read, after over 20 years serving
in various operational roles culminating with his time as our Vice Chairman, will transition to a new non-executive role as the Vice Chairman of
our board of directors on April 1, 2020.

We plan to continue to drive sales growth and profitability by maintaining a relentless focus on our value proposition and executing on the following

strategies:

Drive Comparable Sales Growth. We expect that our compelling value proposition will continue to attract new customers, drive repeat

•
visits, increase basket sizes and, as a result, generate strong comparable store sales growth. We plan to:

OUR GROWTH STRATEGIES

Deliver  More  “WOW!”  Deals  and  Expand  Our  Offerings.  We  intend  to  drive  incremental  traffic  and  increase  our  share  of
◦
wallet by further leveraging our purchasing model. We continue to deepen existing and develop new supplier relationships to ensure that
we  are  the  preferred  partner  and  the  first  call  for  opportunistic  inventory.  As  a  result,  we  believe  there  is  a  significant  opportunity  to
source  and  offer  more  “WOW!”  deals  within  existing  and  new  product  categories,  thereby  offering  greater  value  and  variety  to
customers. For example, in response to growing consumer preferences for fresh and healthy options, we have grown NOSH primarily
through opportunistic purchasing to represent over 15% of our current product mix. More recently, we have expanded our offerings to
include fresh seafood and grass-fed meat in order to increase sales to existing and new customers.

◦
Support IOs in Enhancing the “WOW!” Customer Experience. We continue to implement operational initiatives to support
IOs in enhancing the customer experience. We develop and improve tools that provide IOs with actionable insights on sales, margin and
customer behavior, enabling them to further grow their business. We seek to continuously improve our inventory planning tools to help
IOs make better local assortment decisions while reducing out-of-stock items and losses related to product markdowns, throwaways and
theft  (“shrink”).  We  also  regularly  deploy  updated  fixtures,  signage  and  enhanced  in-store  marketing  to  further  improve  the  shopping
experience, which we believe results in higher customer traffic and average basket sizes.

Increase Customer Awareness and Engagement. Our marketing strategy is focused on growing awareness, encouraging new
◦
customers  to  visit  our  stores  and  increasing  engagement  with  all  bargain-minded  consumers.  Our  emphasis  on  digital  marketing  is
enabling us to deliver specific and real-time information to our customers about the most compelling “WOW!” deals at their local store.
We have over one million email subscribers in our database, most of whom receive daily and weekly “WOW! Alerts.” Along with the
IOs, we utilize social media to increase our brand affinity and interact with customers more directly on a daily basis. Looking forward,
we see an opportunity to further personalize our digital communications to both increase engagement with our existing customers and
introduce  new  customers  to  our  stores.  We  will  continue  to  supplement  our  digital  marketing  with  traditional  print  and  broadcast
advertising including through our marketing campaign, “Welcome to Bargain Bliss.”

Execute on Store Expansion Plans. We believe the success of our stores across a broad range of geographies, population densities and
•
demographic groups creates a significant opportunity to profitably increase our store count. Our new stores typically require an average net cash
investment of approximately $2.0 million and realize a payback on investment within four years. In fiscal 2019 we opened 34 new stores. Based
on  our  experience,  in  addition  to  research  conducted  by  eSite  Analytics,  we  believe  there  is  an  opportunity  to  establish  over  1,500  additional
locations  in  the  states  in  which  we  currently  operate  and  in  neighboring  states.  Our  goal  is  to  expand  our  store  base  by  approximately  10%
annually by penetrating existing and contiguous regions. Over the long term, we believe the market potential exists to establish 4,800 locations
nationally.

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Implement Productivity Improvements to Reinvest in Our Value Proposition. Our seasoned management team has a proven track record
▪
of growing our business while maintaining a disciplined cost structure. Over the past five years, we have made significant investments that have
laid a solid foundation for future growth. We have implemented and will continue to identify and implement productivity improvements through
both  operational  initiatives  and  system  enhancements,  such  as  category  assortment  optimization,  improved  inventory  management  tools  and
greater  purchasing  specialization.  We  intend  to  reinforce  our  value  proposition  and  drive  further  growth  by  reinvesting  future  productivity
improvements into enhanced buying and selling capabilities.

COMPANY HISTORY

Our  founder,  Jim  Read,  pioneered  our  opportunistic  buying  model  in  1946  and  subsequently  developed  the  IO  selling  approach  beginning  in
Redmond, Oregon in 1973. Grocery Outlet Holding Corp. was incorporated in Delaware on September 11, 2014. In 2014, an investment fund affiliated
with Hellman & Friedman LLC (the “H&F Investor”) acquired approximately 80% of our common stock (the “2014 H&F Acquisition”) with management
and  family  retaining  approximately  20%.  Since  the  2014  H&F  Acquisition,  we  have  made  significant  investments  in  our  corporate  and  distribution
infrastructure to support our growth, expand the store base and reinvest in existing stores. In June 2019, we completed the initial public offering of our
common  stock  (the  “IPO”).  Our  common  stock  trades  on  the  Nasdaq  Global  Select  Market  under  the  symbol  “GO.”  As  of  March  20,  2020,  the H&F
Investor owned approximately 30% of our outstanding common stock.

Procurement

PROCUREMENT AND SUPPLY CHAIN

Our  flexible  sourcing  and  supply  chain  model  differentiates  us  from  traditional  retailers  and  allows  us  to  provide  customers  quality,  name-brand
consumables and fresh products at exceptional values. We take advantage of opportunities to acquire merchandise at substantial discounts that regularly
arise from order cancellations, manufacturer overruns, packaging changes and approaching “sell-by” dates. As strong stewards of our suppliers’ brands, we
are  a  preferred  partner  of  leading  CPGs  with  a  reputation  for  making  rapid  decisions,  purchasing  in  significant  volumes  and  creatively  solving  their
inventory challenges. Our buying strategy is deliberately flexible to allow us to react to constantly changing opportunities.

Our centralized sourcing team, consisting of our purchasing and inventory planning groups represents nearly one-third of our non-field corporate
staff  and  has  deep  experience  and  decades-long  relationships  with  leading  CPG  companies.  Our  team  is  highly  selective  when  evaluating  the  growing
number  of  opportunities  available  to  us  and  maintains  a  disciplined  yet  solutions-oriented  approach.  We  are  always  seeking  out  and  developing  new
supplier relationships to acquire desirable products at discounts that excite our customers. Our inventory planning group collaborates with and supports our
buyers to ensure we purchase the appropriate type and quantity of products in order to maintain adequate inventory levels in key product categories.

We believe that we have a leading share of the large and growing excess inventory market. As we grow, we expect to have even greater access to
quality merchandise due to our increased scale, broader supplier awareness and expanded geographic presence. We also expect the supply of opportunistic
products  to  continue  to  expand  as  incumbent  CPGs  continue  to  invest  in  new  products,  brands  and  marketing.  Additionally,  we  believe  that  changing
consumer preferences will continue to support the proliferation of small and innovative CPG brands, and allow us to add new suppliers to our network.

Opportunistically sourced products represent approximately half of our purchasing mix. We refer to our best opportunistic purchases as “WOW!”
deals,  which  generally  represent  deep  discounts  of  40%  to  70%  relative  to  conventional  retailers.  These  products  generate  customer  excitement  and
typically  sell  quickly  due  to  their  compelling  value.  The  short  duration  and  continually  changing  nature  of  our  “WOW!”  deals  create  a  treasure  hunt
environment and a sense of urgency for customers to find and stock up on those heavily discounted items before they sell out. Furthermore, our “WOW!”
items encourage repeat shopper visits as customers return to stores to discover what new deals are available.

We supplement our opportunistic purchases with competitively priced everyday staples in order to provide a convenient shopping experience. We
typically source these staple products (e.g., milk, eggs, sugar) from multiple suppliers to lower our costs and we avoid long-term supply commitments to
maintain the flexibility to pursue opportunistic buys as they arise.

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The  average  store  offers  5,000  SKUs  at  any  given  time,  providing  customers  with  a  curated  and  ever-changing  assortment.  Our  perishable
departments, including dairy and deli, produce and floral and fresh meat and seafood, represented approximately 34% of our fiscal 2019 sales. Our non-
perishable departments including grocery, general merchandise, health and beauty care, frozen foods and beer and wine represented approximately 66% of
our  fiscal  2019  sales.  We  also  offer  a  wide  variety  of  NOSH  products  across  most  departments.  Consumables  represented  approximately  90%  of  our
product sales in fiscal 2019. Overall, on a typical Grocery Outlet basket, we offer savings of approximately 40% relative to conventional grocers and 20%
relative to leading discounters.

Supply Chain

Over time, we have honed our supply chain operations to support our opportunistic buying approach and to quickly and efficiently deliver products
to  our  stores.  We  believe  our  supply  chain  flexibility  enables  us  to  solve  suppliers’  inventory  challenges  and,  therefore,  obtain  significant  discounts  on
purchases. After agreeing to purchase product from a supplier, we move quickly to receive, process and distribute the goods. Our systems allow IOs real-
time visibility to our inventory, significantly reducing time to shelf. IOs typically order multiple deliveries per week resulting in higher inventory turns,
lower shrink and a frequent assortment of new products on shelf.

As further evidence of the flexibility of our supply chain and the value we provide suppliers, we have dedicated teams to handle unique situations in
which products need to be reconditioned or relabeled for sale. These items may include products without a UPC label, goods labeled for another geography,
or inventory with damaged packaging.

We distribute inventory through eight primary distribution centers. We operate three distribution centers and use five distribution centers operated by
third parties. We have an in-house transportation fleet as well as strong transportation partner relationships that provide consistent performance and timely
deliveries to our stores. These capabilities allow us to offer an ever-changing assortment of products, with store-level inventory turning approximately 13
times per year.

We intend to continue to invest in our distribution and logistics infrastructure in order to support our anticipated store growth over the long term.

INDEPENDENT OPERATORS

IOs are independent business entities owned by one or more entrepreneurially minded individuals who typically live in the same community as their
store and demonstrate a relentless focus on ordering and merchandising the best products for their communities, providing personalized customer service
and driving improved store performance. The vast majority of the IOs operate a single store with most working as a two-person team, and on average have
been operating their stores for over five years. We encourage the IOs to establish local roots and actively participate in their communities to foster strong
personal connections with customers.

We generally share 50% of store-level gross profits with IOs, thereby incentivizing them to aggressively grow their business and realize substantial
financial upside. The independent operator agreement (the “Operator Agreement”) that we sign with each IO gives the IO broad responsibility over store-
level  decision-making.  This  decision-making  includes  merchandising,  selecting  approximately  75%  of  products,  managing  inventory,  marketing  locally,
directly  hiring,  training  and  employing  their  store  workers  and  supervising  store  operations  to  carry  out  our  brand’s  commitment  to  superior  customer
service. As a result, our IO model reduces our fixed costs, corporate overhead and exposure to wage inflation pressures and centralized labor negotiations.

IOs leverage our national purchasing network, sophisticated ordering and information systems and field support in order to operate more efficiently.
We facilitate collaboration among IOs to share best practices through company-wide and regional meetings, our IO intranet and other online and informal
communications.

This  combination  of  local  decision-making  supported  by  our  purchasing  expertise  and  corporate  resources  results  in  a  “small  business  at  scale”
model that we believe is difficult for competitors to replicate. Our collaborative relationship with the IOs creates a powerful selling model allowing us to
deliver customers exceptional value with a local touch.

As of December 28, 2019, 342 of our 347 stores were operated by IOs. We have entered into an Operator Agreement with each IO, which grants that
IO a license to operate a particular Grocery Outlet Bargain Market retail store and to use our trademarks, service marks, trade names, brand names and
logos under our brand standards. The Operator Agreement, along with our Best Business Practice Manual, defines our brand standards and sets forth the
terms of the license granted to that IO. IOs have discretion to determine the manner and means for accomplishing their duties and implementing our brand
standards.  The  success  of  this  licensing  arrangement  depends  upon  mutual  commitments  by  us  and  the  IO  to  cooperate  with  each  other  and  engage  in
practices that protect our brand standards and the reputation of our brand and enhance the sales, business and profit potential of the IO’s store.

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The  vast  majority  of  the  IOs  operate  a  single  store  with  most  working  as  a  two-person  family  team.  We  believe  this  team  approach  leverages
complementary operator skill sets resulting in a greater connection with customers along with improved store operations and service levels. The Operator
Agreement  provides  that  either  the  IO  or  we  may  terminate  the  Operator  Agreement  for  any  reason  on  75  days’  written  notice,  or  may  terminate  the
Operator Agreement immediately for cause.

IOs are responsible for operational decision-making for their store, including hiring, training and employing their own workers as well as ordering
and merchandising products. The IO orders merchandise solely from us, which we, in turn, deliver to IOs on consignment. As a result, we retain ownership
of all merchandise until the point in time that merchandise is sold to a customer. Under the Operator Agreement, IOs are given the right to select a majority
of merchandise that is sold in their store. IOs choose merchandise from our order guide according to their knowledge and experience with local customer
purchasing trends, preferences, historical sales and other related factors.

IOs are able to uniquely display and merchandise product in order to appeal to their local customer base. IOs also have discretion to adjust pricing in
response to local competition or product turns, provided that the overall outcome based on an average basket of items comports with our reputation for
selling quality name-brand consumables and fresh products and other merchandise at significant discounts. IOs are expected to engage in local marketing
efforts  to  promote  their  store  and  enhance  the  reputation  and  goodwill  of  the  Grocery  Outlet  brand.  To  protect  our  brand  and  reputation,  the  Operator
Agreement requires IOs to adhere to brand standards, including cleanliness, customer service, store appearance, conducting their business in compliance
with all laws and observing requirements for storing, handling and selling merchandise.

As consignor of all merchandise, the aggregate sales proceeds belong to us. We, in turn, pay IOs a commission which is generally 50% of the store’s
gross profit in exchange for the IO’s services in staffing and operating the store. Any spoiled, damaged or stolen merchandise, markdowns or price changes
impact gross margin and therefore the IO’s commission. We generally split these losses equally with IOs. As a result, IOs are exposed to the risk of loss of
such merchandise and are incentivized to minimize any such losses.

We lease and build out each Grocery Outlet location. Under the Operator Agreement, we provide IOs with the right to occupy the store premises
solely to operate the retail store on the terms set forth in the Operator Agreement. The Operator Agreement specifies the retail store that the IO is entitled to
operate, but it does not grant the IO an exclusive territory, restrict us from opening stores nearby, or give the IO preference to relocate to another store as
opportunities arise. As the store tenant, we fund the build-out of the store including racking, refrigeration and other equipment and pay rent, common area
maintenance and other lease charges. IOs must cover their own initial working capital requirements and acquire certain store and safety assets. IOs may
fund their initial store investment from their existing capital, a third-party loan or, most commonly, through a loan from us. The IOs are required to hire,
train  and  employ  a  properly  trained  workforce  sufficient  in  number  to  enable  the  IO  to  fulfill  its  obligations  under  the  Operator  Agreement.  IOs  are
responsible for expenses required for business operations, including all labor costs, utilities, credit card processing fees, supplies, taxes (i.e., withholding,
contributions and payroll taxes and income taxes on commissions paid to them), fines, levies and other expenses attributable to their operations.

We field over 20,000 leads for prospective new IOs annually in pursuit of smart and entrepreneurially minded retail leaders to support our continued
growth. After a robust screening and interview process, we select fewer than one out of every 300 leads to enter a rigorous Aspiring Operator in Training
(“AOT”) program with the goal of potentially becoming an IO. AOTs receive on-the-job training as an employee of an experienced IO that applies to serve
as  a  training  store  for  us  and  teach  the  skills  that  they  learned  and  now  rely  on  to  drive  their  own  financial  success.  This  gives  AOTs  the  chance  to
experience  first-hand  what  running  a  Grocery  Outlet  and  managing  employees  will  require.  We  supplement  on-the-job  training  with  classes  at  our
headquarters  and  through  online  tutorials  so  that  AOTs  gain  a  thorough  appreciation  for  an  IO’s  responsibilities  and  opportunities.  Upon  successful
completion of the training program, AOTs submit business plans to apply for new stores as they become available. Those business plans generally include a
competitive analysis of the local market, operational strategy, marketing plan and projected financial performance. Based on the strength of that business
plan, including an AOT’s familiarity with the local market, we ultimately select an IO as new store opportunities open and facilitate the transition.

Delivering thrilling deals to our customers is a cornerstone of our business. We offer customers quality, name-brand products at deep discounts in a
fun, treasure hunt shopping environment. Our stores are convenient, easy to navigate and require no membership fee or bulk purchases, which provides all
customers with the ability to realize significant savings in an enjoyable shopping environment. Our IO model is another key point of differentiation and
facilitates personalized customer service and enhances connections with the local communities that we serve.

OUR STORES

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As of December 28, 2019, we had 347 stores that average approximately 14,000 square feet on the sales floor. Upon entering a store, customers are
greeted by signage introducing the IOs, a tailored selection of fresh produce and other perishables, followed by a “Power Wall” displaying some of our
most compelling “WOW!” offerings.

Our stores are neatly organized and well maintained with clear signage to guide the customer through our various departments such as produce, beer
and  wine  and  fresh  meat  and  seafood.  Specialized  item  price  tags  call  attention  to  our  “WOW!”  deals  and  highlight  our  robust  NOSH  offerings.  Upon
checkout, a cashier “circles the savings” on each customer’s receipt, which reinforces the compelling value that we provide.

Stores are assorted and merchandised uniquely by IOs providing a “WOW!” treasure hunt shopping experience. On average, approximately 75% of
the assortment in each Grocery Outlet store is selected by IOs based on local preference and shopping history while the remaining assortment is delivered
to stores to support marketing circulars and manage “sell-by” dates. We have several customized systems and tools in place, including our ordering system
that allows IOs to see our real-time inventory and provides ordering suggestions based on local store characteristics. IOs have broad autonomy to create
unique merchandising displays highlighting their “WOW!” offerings which strengthens the local feel of each store.

EXPANSION OPPORTUNITIES

We  believe  the  success  of  our  stores  across  a  broad  range  of  geographies,  population  densities  and  demographic  groups  creates  a  significant
opportunity to profitably increase our store count. In fiscal 2019 we opened 34 new stores. We have a dedicated real estate team that utilizes a rigorous site
selection process in order to source new store locations that generate strong overall returns. Those sites are reviewed by our real estate committee, which
includes our Chief Executive Officer, President, and Chief Financial Officer, among others.

We deploy a store model that generates robust store-level financial results, strong cash flow and powerful returns. We target new stores of between
15,000  and  20,000  total  square  feet  with  an  average  of  4,000  square  feet  of  non-selling  space  at  an  average  net  cash  investment  of  approximately
$2.0  million  including  store  buildout  (net  of  contributions  from  landlords),  inventory  (net  of  payables)  and  cash  pre-opening  expenses.  Based  on  our
historical performance, we target sales of $5.5 million during the first year with sales increasing 25% to 30% cumulatively until reaching maturity in four to
five years. Our underwriting criteria target an average year-four cash-on-cash return of approximately 35% and an average payback on investment within
four years.

In the near term, we plan to grow our store base to capture whitespace in existing markets as well as contiguous regions. Based on our experience, in
addition to research conducted by eSite Analytics, we believe there is an opportunity to establish over 1,500 additional locations in the states in which we
currently operate and in neighboring states. Our goal is to expand our store base by approximately 10% annually by penetrating existing and contiguous
regions. Over the long term, we believe the market potential exists to establish 4,800 locations nationally.

MARKETING

Our ability to consistently deliver “WOW!” deals that generate customer excitement is our strongest marketing tool. Our value proposition has broad
appeal, with bargain-minded customers spanning all income levels and demographics. We promote brand awareness and drive customers to shop through
centralized  marketing  initiatives  along  with  local  IO  marketing  efforts.  As  a  result  of  this  approach  and  local  marketing  campaigns  funded  by  IOs,  our
marketing expense as a percent of sales is relatively low.

We focus our centralized marketing efforts primarily on digital ads, emailed “WOW! Alerts,” social media, television and radio commercials, print
circulars and in-store and outdoor signage. Our cost-effective marketing approach is designed to build brand awareness and communicate specific in-store
“WOW!” deals to drive customer traffic. Over time, we have increased the utilization of digital advertising, allowing us to more quickly develop, deploy
and  target  marketing  communications  based  on  our  changing  inventories  and  store-  specific  deals.  We  have  over  one  million  email  subscribers  in  our
database, most of whom receive daily and weekly “WOW! Alerts” customized to the shopper’s local store. In addition to our digital ads, we distribute print
circulars  to  align  with  major  holidays  and  other  key  promotional  events,  such  as  our  semi-annual  wine  sale.  We  also  market  via  television,  streaming
television platforms and radio to specific markets to build brand awareness and highlight the value we provide. We reinforce these efforts with in-store
price and item signage as well as outdoor marketing via billboards and truck wraps.

To  better  communicate  our  value  proposition  and  drive  increased  customer  traffic,  in  fiscal  2019  we  refreshed  our  brand  image  via  an  updated
website, modernized logo and new marketing campaign entitled “Welcome to Bargain Bliss.” In addition to a new advertising campaign, this brand refresh
includes updated customer messaging to highlight the price, quality and service advantage we provide. Recently we began updating in-store signage and
marketing collateral in support of the new campaign and anticipate refreshing all stores over the next several years.

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IOs develop and fund their local marketing plan to drive customer engagement. IO efforts include community outreach such as partnering with food
banks,  sponsoring  youth  athletic  programs  and  offering  discounts  to  veterans.  In  addition,  IOs  develop  and  manage  their  own  social  media  marketing
platforms, posting creative and compelling content to reinforce our fun and value-oriented image.

COMPETITION

We compete for consumer spend with a diverse group of retailers, including mass, discount, conventional grocery, department, drug, convenience,
hardware, variety, online and other specialty stores. The competitive landscape is highly fragmented and localized; however, our customers most often cite
Safeway as the retailer where they also shop for consumables. We see discount retailers of consumable products, which include Walmart, WinCo, Aldi and
Lidl, as competitors given their broad product offerings at low prices relative to conventional grocery stores. We compete with both conventional grocery
stores  and  discounters  by  offering  an  ever-changing  selection  of  name-brand  products  in  a  fun,  treasure  hunt  shopping  environment  at  a  significant
discount.

Many  competitors  are  attempting  to  attract  customers  by  offering  various  forms  of  e-commerce.  While  we  have  embraced  online  and  digital
marketing, we have thus far not pursued e-commerce. Based on our extreme value pricing and lower average ticket, we do not believe that our model lends
itself to e-commerce which we think emphasizes convenience over value and fun. We have prioritized our capital and organizational investments to deliver
the deepest and most compelling in-store values and experience for customers. Furthermore, we have seen no perceptible impact on sales of stores that are
close to competitors that offer e-commerce solutions in the past few years.

Beyond competition for consumers, we compete against a fragmented landscape of opportunistic purchasers, including retailers (e.g., Big Lots and
99  Cents  Only)  and  wholesalers  to  acquire  excess  merchandise  for  sale  in  our  stores.  Our  established  relationships  with  our  suppliers  along  with  our
distribution  scale,  buying  power,  financial  credibility  and  responsiveness  often  makes  us  the  first  call  for  available  deals.  Our  direct  relationships  with
suppliers have increased as we have grown, and we continuously strive to broaden our supplier network.

BUSINESS TECHNOLOGY

Our information systems provide a broad range of business process assistance and real-time data to support our purchasing and planning approach,
merchandising team and strategy, multiple distribution center management, store and operational insight and financial reporting. We selected and developed
these  technologies  to  provide  the  flexibility  and  functionality  to  support  our  unique  buying  and  selling  model  as  well  as  to  identify  and  respond  to
merchandising and operating trends in our business.

Over the last five years, we have modernized and added several systems that provide us additional functionality and scalability in order to better
support  operational  decision-making.  These  investments  include  enhanced  point  of  sale,  warehouse  management,  human  resource  planning,  business
intelligence, vendor tracking and lead management, store communications, real estate lease management and financial planning and analysis systems. We
believe the ongoing modernization, enhancement and maintenance of our systems have allowed us to support the growth in our business and store base.

We  modify,  update  and  replace  our  systems  and  infrastructure  from  time  to  time,  including  by  adding  new  hardware,  software  and  applications;
maintaining,  updating  or  replacing  legacy  programs,  converting  to  best-in-class  systems;  integrating  new  service  providers;  and  adding  enhanced  new
functionality, such as cloud computing technologies. In addition, we have a customized enterprise resource planning system, components of which have
been replaced and components of which we anticipate will be replaced this year and over the next several years.

We have also built a series of tools that empower IOs to make intelligent decisions to grow their business from improving product ordering, reducing
shrink, and gaining intelligence into their store performance and profitability. We believe these investments have resulted in valuable business insights and
operational improvements. We anticipate making ongoing technology investments in order to drive further productivity and functionality improvements.

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TRADEMARKS AND OTHER INTELLECTUAL PROPERTY

We  own  federally  registered  trademarks  related  to  our  brand,  including  “GROCERY  OUTLET  BARGAIN  MARKET”,  “WOW!”,  “NOSH”  and
“BARGAINS ON BRANDS YOU TRUST!” In addition, we maintain trademarks for the images of certain logos that we use, including the “GROCERY
OUTLET BARGAIN MARKET” logo, the “NOSH” logo and the “WOW!” logo. We are also in the process of pursuing several other trademarks to further
identify  our  services  such  as  “BARGAIN  BLISS”,  “FEELS  LIKE  FALLING  IN  LOVE  IN  EVERY  AISLE”,  “THE  SAVINGS  ARE  REAL,  THE
FEELING  IS  PURE  BLISS”  and  “HIP  HIP  SYRAH.”  We  have  disclaimed  the  terms  “GROCERY  OUTLET”  and  “MARKET”  with  respect  to  our
“GROCERY  OUTLET  BARGAIN  MARKET”  trademarks,  among  other  disclaimed  terms  with  respect  to  our  registered  trademarks  and  trademark
applications.

Our  trademark  registrations  have  various  expiration  dates;  however,  assuming  that  the  trademark  registrations  are  properly  renewed,  they  have  a
perpetual  duration.  We  also  own  several  domain  names,  including  www.groceryoutlet.com  and  www.ownagroceryoutlet.com,  and  registered  and
unregistered copyrights in our website content. Our Operator Agreement grants the IOs a limited, non-exclusive license to use our trademarks solely in
connection with the operation and promotion of their store and not in connection with other activities. IOs are not permitted to sublicense our trademarks to
others. We attempt to obtain registration of our trademarks as practical and pursue infringement of those marks when appropriate. We rely on trademark
and copyright laws, trade-secret protection and confidentiality, license and other agreements with the IOs, suppliers, employees and others to protect our
intellectual property.

REGULATION

We and the IOs are subject to regulation by various federal agencies, including the Food and Drug Administration (the “FDA”), the Federal Trade
Commission (the “FTC”), the U.S. Department of Agriculture (the “USDA”) the Consumer Product Safety Commission and the Environmental Protection
Agency.  We  and  the  IOs  are  subject  to  various  laws  and  regulations,  including  those  governing  labor  and  employment,  including  minimum  wage
requirements, advertising, privacy, safety and environmental protection and consumer protection regulations, including those that regulate retailers and/or
govern product standards, the promotion and sale of merchandise and the operation of stores and warehouse facilities. In addition, we and the IOs must
comply  with  provisions  regulating  health  and  sanitation  standards,  food  labeling,  licensing  for  the  sale  of  food  and  alcoholic  beverages.  We  actively
monitor changes in these laws. In addition, we and the IOs are subject to environmental laws pursuant to which we and the IOs could be strictly and jointly
and  severally  liable  for  any  contamination  at  our  current  or  former  locations,  or  at  third-party  waste  disposal  sites,  regardless  of  our  knowledge  or
responsibility for such contamination.

Food and Dietary Supplements—The FDA regulates the safety of certain food and food ingredients, as well as dietary supplements under the federal
Food, Drug, and Cosmetic Act (the “FDCA”). Similarly, the USDA’s Food Safety Inspection Service ensures that the country’s commercial supply of meat,
poultry, catfish and certain egg products is safe, wholesome and correctly labeled and packaged.

The Food Safety Modernization Act (the “FSMA”) amended the FDCA in 2011 and expanded the FDA’s regulatory oversight of all supply chain
participants. Most of the FDA’s promulgating regulations are now in effect and mandate that risk-based preventive controls be observed by the majority of
food  producers.  This  authority  applies  to  all  domestic  food  facilities  and,  by  way  of  imported  food  supplier  verification  requirements,  to  all  foreign
facilities that supply food products.

The FDA also exercises broad jurisdiction over the labeling and promotion of food. Under certain circumstances, this jurisdiction extends even to
product-related claims and representations made on a company’s website or similar printed or graphic media. All foods, including dietary supplements,
must  bear  labeling  that  provides  consumers  with  essential  information  with  respect  to  standards  of  identity,  net  quantity,  nutrition  facts,  ingredient
statements and allergen disclosures. The FDA also regulates the use of structure/function claims, health claims, nutrient content claims and the disclosure
of  calories  and  other  nutrient  information  for  frequently  sold  items.  In  addition,  compliance  dates  on  various  nutrition  initiatives  that  will  impact  many
supply chain participants, such as in relation to partially hydrogenated oils, are scheduled to go into effect through 2021.

The FDA has comprehensive authority to regulate the safety, ingredients, labeling and good manufacturing practices for dietary supplements. The
Dietary  Supplement  Health  and  Education  Act  (the  “DSHEA”)  amended  the  FDCA  in  1994  and  expanded  the  FDA’s  regulatory  authority  over  dietary
supplements. Through DSHEA, dietary supplements became a regulated commodity while also allowing structure/function claims on products. However,
no statement on a dietary supplement may expressly or implicitly represent that it will diagnose, cure, mitigate, treat or prevent a disease.

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Food and Dietary Supplement Advertising—The FTC exercises jurisdiction over the advertising of foods and dietary supplements. The FTC has the
power to impose monetary sanctions, consent decrees and/or other penalties that can severely limit a company’s business practices. In recent years, the FTC
has instituted numerous enforcement actions against companies carrying dietary supplements for failure to have adequate substantiation for claims made in
advertising or for the use of false or misleading advertising claims.

Compliance—As is common in the retail industry, we rely on our suppliers and manufacturers to ensure that the products they manufacture and sell
to us comply with all applicable regulatory and legislative requirements. In general, our purchase orders require that suppliers be compliant and represent
and warrant to compliance with laws and require indemnification and/or insurance from our suppliers and manufacturers.

However, even with adequate insurance and indemnification, any claims of non-compliance could significantly damage our reputation and consumer
confidence in products we sell. In addition, the failure of such products to comply with applicable regulatory and legislative requirements could prevent us
from marketing the products or require us to recall or remove such products from our stores. In order to comply with applicable statutes and regulations,
our suppliers and manufacturers have from time to time reformulated, eliminated or relabeled certain of their products.

We also source a portion of our products from outside the United States. The U.S. Foreign Corrupt Practices Act and other similar anti-bribery and
anti-kickback  laws  and  regulations  generally  prohibit  companies  and  their  intermediaries  from  making  improper  payments  to  non-U.S.  officials  for  the
purpose of obtaining or retaining business. Our policies and our supplier compliance agreements mandate compliance with applicable law, including these
laws and regulations.

INSURANCE

We  maintain  third-party  insurance  for  a  number  of  risk  management  activities,  including  workers’  compensation,  general  liability,  commercial
property,  ocean  marine,  crime,  director  and  officer  and  employee,  property  and  cargo  and  stock  related  insurance  policies.  We  evaluate  our  insurance
requirements on an ongoing basis to ensure we maintain adequate levels of coverage. The Operator Agreement requires IOs to maintain general liability
and workers’ compensation insurance coverage for their operations.

As of December 28, 2019, we had 847 employees, 682 of whom were full-time and 165 of whom were part-time. As of December 28, 2019, 326 of
our employees were based at our corporate headquarters in Emeryville, California, and our Leola, Pennsylvania office, 105 of which were classified as field
employees.  Our  distribution  centers  employed  314  persons.  The  remaining  employees  were  employees  in  our  Company-operated  stores.  As  of
December 28, 2019, 114 of our employees were union employees, all of whom were employees at two Company-operated stores. We have not experienced
any material interruptions of operations due to disputes with our employees and consider our relations with our employees to be very good.

EMPLOYEES

The following table sets forth information about our executive officers as of March 25, 2020:

EXECUTIVE OFFICERS OF THE REGISTRANT

Name

Eric J. Lindberg, Jr

S. MacGregor Read, Jr

Robert Joseph Sheedy, Jr

Andrea R. Bortner

Charles C. Bracher

Pamela B. Burke

Heather L. Mayo

Brian T. McAndrews

Thomas H. McMahon

Steven K. Wilson

Age Position

49 Chief Executive Officer and Director

49 Vice Chairman and Director*

45 President

58 Chief Human Resources Officer

47 Chief Financial Officer

52 Chief Administrative Officer, General Counsel and Secretary

56 Executive Vice President, Sales and Merchandising

59 Senior Vice President, Store Development

58 Executive Vice President, Sales and Merchandising

56 Senior Vice President, Purchasing

*Mr.  Read  has  served  as  our  Vice  Chairman  since  January  2019.  On  January  6,  2020,  he  informed  us  of  his  decision  to  transition  to  the  newly

created non-executive role of Vice Chairman of our board of directors, effective April 1, 2020.

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Set forth below is a brief description of the business experience of our executive officers. All of our officers serve at the discretion of our board of

directors.

Eric J. Lindberg, Jr. has served as our Chief Executive Officer since January 2019 and as a director since January 2006. Previously, from January
2006 to December 2018, Mr. Lindberg served as our Co-Chief Executive Officer. Prior to being appointed Co-Chief Executive Officer, Mr. Lindberg served
in various positions with us since 1996. As our Chief Executive Officer, Mr. Lindberg brings to our board of directors significant senior leadership, and his
detailed knowledge of our operations, finances, strategies and industry garnered over his 23-year tenure with us makes him well qualified to serve as our
Chief Executive Officer and as a member of the board of directors. Mr. Lindberg and Mr. Read are cousins by marriage.

S. MacGregor Read, Jr. has served as our Vice Chairman since January 2019 and as a director since January 2006. Previously, from January 2006 to
December  2018,  Mr.  Read  served  as  our  Co-Chief  Executive  Officer.  Prior  to  being  appointed  Co-Chief  Executive  Officer,  Mr.  Read  served  in  various
positions  with  us  since  1996.  As  a  member  of  the  board  of  directors,  Mr.  Read  contributes  his  knowledge  of  our  operations,  finances,  strategies  and
industry garnered over his 23-year tenure with us. Mr. Read and Mr. Lindberg are cousins by marriage.

Robert Joseph Sheedy, Jr. has served as our President since January 2019. Mr. Sheedy previously served as our Chief Merchandise, Marketing &
Strategy Officer from April 2017 to December 2018, our Chief Merchandise & Strategy Officer from March 2014 to April 2017 and our Vice President,
Strategy from April 2012 to February 2014. Before joining us, Mr. Sheedy served in various roles at Staples Inc., an office supply company, from 2005 to
2012, most recently as their Vice President, Strategy.

Andrea  R.  Bortner  has  served  as  our  Chief  Human  Resources  officer  since  March  2020.  Before  joining  us,  Ms.  Bortner  served  as  Chief  Human
Resources Officer at Maxar Technologies, Inc., a space technology company, from August 2016 to October 2019 and as Chief Human Resources Officer at
Catalina, an advertising and marketing company, from August 2012 to June 2016.

Charles C. Bracher has  served  as  our  Chief  Financial  Officer  since  August  2012.  Before  joining  us,  Mr.  Bracher  served  in  various  roles  at  Bare
Escentuals, Inc., a mineral cosmetics company, from 2005 to 2012, most recently as Chief Financial Officer. Mr. Bracher began his career in the Investment
Banking Division of Goldman, Sachs & Co.

Pamela B. Burke has served as our Chief Administrative Officer, General Counsel and Secretary since January 2019 and previously served as our
General Counsel and Secretary from June 2015 to December 2018. Before joining us, Ms. Burke served in various management positions at CRC Health
Group,  Inc.,  a  provider  of  specialized  behavioral  health  services,  most  recently  as  Senior  Vice  President  of  Legal,  HR  and  Risk  from  April  2010  to
February 2015.

Heather L. Mayo has served as our Executive Vice President of Sales and Merchandising, East since October 2019. Before joining us, Ms. Mayo
served  as  Chief  Merchandising  Officer  of  Boxed  from  November  2016  to  September  2017.  Ms.  Mayo  served  in  various  roles  in  merchandising  and
operations at Sam’s Club, a division of Walmart, from 2004 to 2016, most recently as their Senior Vice President, Operations for the West Division from
February 2015 to March 2016 and as Senior Vice President, Operations for the South Division from August 2014 to February 2015.

Brian T. McAndrews has served as our Senior Vice President of Store Development overseeing all company real estate functions since July of 2018.
Before joining us, Mr. McAndrews served as Chief Real estate Officer at Conn’s Home Plus from June 2017 to June 2018 and as Senior Vice President,
Global Real Estate & Construction at Dollar Financial Corporation from February 2010 to June 2017.

Thomas H. McMahon has served as our Executive Vice President of Sales and Merchandising since January 2017 and served as our Vice President
of Sales and Merchandising from December 2008 to December 2016. Before joining us in 2008, Mr. McMahon was the Chief Executive Officer and Chief
Operating Officer of T Street Incorporated, a retail specialty company.

Steven  K.  Wilson  has  served  as  our  Senior  Vice  President  of  Purchasing  since  February  2018  and  previously  served  as  our  Vice  President  of
Purchasing from July 2006 to January 2018. Prior to being appointed Vice President of Purchasing, Mr. Wilson served in various positions with us since
1994.

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ITEM 1A. RISK FACTORS

Investing in our common stock involves a high degree of risk. You should carefully consider the following risk factors together with all of the other
information in this report, including the consolidated financial statements and related notes included elsewhere in this report, before deciding whether to
invest in shares of our common stock. Additional risks and uncertainties that we are unaware of, or that we currently believe are not material, may also
become important factors that materially and adversely affect our business. The occurrence of any of the events described below could harm our business,
financial condition, results of operations and growth prospects. In such an event, the trading price of our common stock may decline and you may lose all
or part of your investment.

Risks Related to Our Business

We depend on suppliers to consistently supply us with opportunistic products at attractive pricing, and any failure to procure such products could
result in material adverse effects on our business, product inventories, sales and profit margins.

Our business is dependent on our ability to strategically source a sufficient volume and variety of opportunistic products at attractive pricing. While
opportunistic buying, operating with appropriate inventory levels and frequent inventory turns are key elements of our business strategy, they subject us to
risks related to the pricing, quantity, mix, quality and timing of inventory flowing to our stores. We do not have significant control over the supply, cost or
availability of many of the products offered for sale in our stores. Shortages or disruptions in the availability of quality products that excite our customers
could have a material adverse effect on our business, financial condition and results of operations.

All  of  our  inventory  is  acquired  through  purchase  orders  and  we  generally  do  not  have  long-term  contractual  agreements  with  our  suppliers  that
obligate them to provide us with products exclusively or at specified quantities or prices, or at all. As a result, any of our current suppliers may decide to
sell products to our competitors and may not continue selling products to us. In order to retain our competitive advantage, we need to continue to develop
and maintain relationships with qualified suppliers that can satisfy our standards for quality and our requirements for delivery of products in a timely and
efficient manner at attractive prices. The need to develop new relationships will be particularly important as we seek to expand our operations and enhance
our product offerings in the future.

While  we  have  not  experienced  any  difficulty  in  obtaining  sufficient  quantities  of  product  to  date,  manufacturers  and  distributors  of  name-brand
products have become increasingly consolidated. Further consolidation of manufacturers or distributors could reduce our supply options and detrimentally
impact  the  terms  under  which  we  purchase  products.  If  one  or  more  of  our  existing  significant  suppliers  were  to  be  unable  or  unwilling  to  continue
providing products to us on attractive terms, we may have difficulty obtaining alternative sources. We cannot assure you that we would be able to find
replacement suppliers on commercially reasonable terms, which would have a material adverse effect on our financial condition, results of operations and
cash  flows.  The  loss  of  one  or  more  of  our  existing  significant  suppliers  or  our  inability  to  develop  relationships  with  new  suppliers  could  reduce  our
competitiveness, slow our plans for further expansion and cause our sales and operating results to be materially adversely affected.

Our suppliers (and those they depend upon for materials and services) are subject to risks, including labor disputes or constraints, union organizing
activities, financial liquidity, inclement weather, natural disasters, significant public health and safety events, supply constraints and general economic and
political conditions that could limit their ability to provide us with quality products. These risks may delay or preclude delivery of product to us on a timely
basis or at all.

We may not be able to successfully identify trends and maintain a consistent level of opportunistic products which could have a material adverse
effect on our business, financial condition and results of operations.

Consumer preferences often change rapidly and without warning. We may not successfully address consumer trends or be able to acquire desirable
products at discounts that excite our customers, which could add difficulty in attracting new customers and retaining existing customers and encouraging
frequent visits. We generally make individual purchase decisions for products that become available, and these purchases may be for large quantities that
we may not be able to sell on a timely or cost-effective basis. Some of our products are sourced from suppliers at significantly reduced prices for specific
reasons, and we are not always able to purchase specific products on a recurring basis. To the extent that some of our suppliers are better able to manage
their  inventory  levels  and  reduce  the  amount  of  their  excess  inventory,  the  amount  of  over-stock  and  short-dated  products  available  to  us  could  also  be
materially  reduced,  making  it  difficult  to  deliver  products  to  our  customers  at  attractive  prices.  Maintaining  adequate  inventory  of  quality,  name-brand
products requires significant attention and monitoring of market trends, local markets and developments with suppliers and our distribution network, and it
is not certain that we or the IOs will be effective in inventory management.

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We base our purchases of inventory, in part, on our sales forecasts. If our sales forecasts overestimate customer demand, we may experience higher
inventory levels and need to take markdowns on excess or slow-moving inventory, leading to decreased profit margins. Conversely, if our sales forecasts
underestimate  customer  demand,  we  may  have  insufficient  inventory  to  meet  demand,  leading  to  lost  sales,  either  of  which  could  materially  adversely
affect our financial performance.

Our  success  depends  on  our  ability  and  the  ability  of  the  IOs  to  maintain  or  increase  comparable  store  sales,  and  if  we  are  unable  to  achieve
comparable store growth, our profitability and performance could be materially adversely impacted.

The  IOs  are  responsible  for  store  operations.  Our  success  depends  on  increasing  comparable  store  sales  through  our  opportunistic  purchasing
strategy and the ability of the IOs to increase sales and profits. To increase sales and profits, and therefore comparable store sales growth, we and the IOs
focus on delivering value and generating customer excitement by strengthening opportunistic purchasing, optimizing inventory management, maintaining
strong store conditions and effectively marketing current products and new product offerings. We may not be able to maintain or improve the levels of
comparable store sales that we have experienced in the past, and our comparable store sales growth is a significant driver of our profitability and overall
business  results.  In  addition,  competition  and  pricing  pressures  from  competitors  may  also  materially  adversely  impact  our  operating  margins.  Our
comparable store sales growth could be lower than our historical average or our future target for many reasons, including general economic conditions,
operational performance, including by the IOs, price inflation or deflation, industry competition, new competitive entrants near our stores, price changes in
response to competitive factors, the impact of new stores entering the comparable store base, cycling against any year or quarter of above-average sales
results,  possible  supply  shortages  or  other  operational  disruptions,  the  number  and  dollar  amount  of  customer  transactions  in  our  stores,  our  ability  to
provide product or service offerings that generate new and repeat visits to our stores and the level of customer engagement that we and the IOs provide in
our  stores.  In  addition,  we  may  not  accurately  model  cannibalization  for  our  new  stores.  Opening  new  stores  in  our  established  markets  may  result  in
inadvertent oversaturation, temporarily or permanently diverting customers and sales from our existing stores to new stores and reduce comparable store
sales, thus adversely affecting our overall financial performance. These factors may cause our comparable store sales results to be materially lower than in
recent periods, which could harm our profitability and business.

Because  we  compete  to  a  substantial  degree  on  price,  changes  affecting  the  market  prices  of  the  products  we  sell,  including  due  to  inflation  or
deflation or worsening economic conditions, could materially adversely affect our financial condition and operating results.

A  critical  differentiator  of  our  business  is  our  ability  to  offer  value  to  our  customers,  including  offering  prices  that  are  substantially  below  those
offered by some of our competitors. We carefully monitor the market prices of our products in order to maintain our price advantage and reputation. If
prices of goods increase and our suppliers seek price increases from us, we may not be able to mitigate such increases and would consider setting a higher
price, which could deter customers. If our competitors substantially lower their prices, we may lose customers and mark down prices. Our profitability may
be impacted by lower prices, which may impact gross margins. We may also experience reduced sales as a result of a decline in the number and average
basket size of customer transactions.

In addition, the market price of the products we sell can be influenced by general economic conditions. For example, general deflation in the prices
of the products we sell could cause us and the IOs to mark down prices and thereby reduce our gross profits and gross margins. Adverse general economic
conditions could also increase costs to us, such as shipping rates, freight costs and store occupancy costs and further reduce our sales or increase our cost of
goods sold or selling, general and administrative expenses. Our low-price model and competitive pressures may inhibit our ability to reflect these increased
costs in the prices of our products, and therefore reduce our profitability and materially adversely affect our business, financial condition and results of
operations.

If we cannot open, relocate or remodel stores on schedule, it could have a material adverse impact on our business, future growth and financial
condition.

Our growth strategy largely depends on our ability to identify and open future store locations and relocate or remodel existing store locations in new
and existing markets. We opened 34 new stores in fiscal 2019. Our ability to open stores in a timely manner depends in part on the following factors: the
ability to attract and develop potential IOs; the availability of attractive store locations and rent prices; the absence of entitlement processes or occupancy
delays; the ability to negotiate acceptable lease and development terms; our relationships with current and prospective landlords; the ability to secure and
manage  the  inventory  necessary  for  the  launch  and  operation  of  new  stores;  general  economic  conditions;  and  the  availability  of  capital  funding  for
expansion. Any or all of these factors and conditions could materially adversely affect our growth and profitability.

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Our  goal  is  to  expand  our  store  base  by  approximately  10%  annually  over  the  next  several  years.  However,  we  cannot  assure  you  that  we  will
achieve this level of new store growth. We may not have the level of cash flow or financing necessary to support our growth strategy. Additionally, our
proposed expansion will place increased demands on our operational, managerial and administrative resources. These increased demands could cause us to
operate our existing business less efficiently, which in turn could cause deterioration in the financial performance of our existing stores. If we experience a
decline in performance, we may slow or discontinue store openings, or we may decide to close stores that are unable to operate in a profitable manner. If
we fail to successfully implement our growth strategy, including by opening new stores, our financial condition and operating results may be adversely
affected.

Delays  or  failures  in  opening  new  stores  or  completing  relocations  or  remodels  could  materially  adversely  affect  our  growth  and/or  profitability.

Additionally, new stores might not always align with our expectations in terms of sales or capital expenditures and we may not achieve projected results.

Our newly opened stores may negatively impact our financial results in the short-term and may not achieve sales and operating levels consistent
with our more mature stores on a timely basis or at all.

We have actively pursued new store growth, including in new markets, and plan to continue doing so in the future. Our new store openings may not
be  successful  or  reach  the  sales  and  profitability  levels  of  our  existing  stores.  Some  new  stores  may  be  located  in  areas  with  different  competitive  and
market  conditions  as  well  as  different  customer  discretionary  spending  patterns  than  our  existing  markets.  Some  new  stores  and  future  new  store
opportunities  may  be  located  in  new  geographic  areas  where  we  have  limited  or  no  meaningful  experience  or  brand  recognition.  We  may  experience  a
higher  cost  of  entry  in  those  markets  as  we  build  brand  awareness  and  drive  customers  to  incorporate  us  into  their  shopping  habits.  For  example,  in
Southern  California  the  IOs  have  experienced  slower  growth  and  profitability  than  our  existing  stores  as  they  continue  to  build  brand  awareness  in  the
market.

New  store  openings  may  negatively  impact  our  financial  results  in  the  short-term  due  to  the  effect  of  store  opening  costs  and  lower  sales  and
contribution to overall profitability during the initial period following opening. New stores, particularly those in new markets, build their sales volume,
brand recognition and customer base over time and, as a result, generally have lower margins and higher operating expenses as a percentage of sales than
our more mature stores. New stores may not achieve sustained sales and operating levels consistent with our more mature store base on a timely basis or at
all. This lack of performance may have a material adverse effect on our financial condition and operating results.

We  may  not  anticipate  all  of  the  challenges  imposed  by  the  expansion  of  our  operations  into  new  geographic  markets.  We  may  not  manage  our
expansion effectively, and our failure to achieve or properly execute our expansion plans could limit our growth or have a material adverse effect on our
business,  financial  condition  and  results  of  operations.  Further,  we  have  experienced  in  the  past,  and  expect  to  experience  in  the  future,  some  sales
cannibalization of our existing stores to our new stores. As some of our existing customers switch to new, closer locations within markets, our financial
condition and operating results may be materially adversely affected.

Economic conditions and other economic factors may materially adversely affect our financial performance and other aspects of our business by
negatively impacting our customers’ disposable income or discretionary spending, increasing our costs and expenses, affecting our ability to plan
and execute our strategic initiatives, and materially adversely affecting our sales, results of operations and performance.

General conditions in the United States and global economy that are beyond our control may materially adversely affect our business and financial
performance. While we have not previously been materially adversely affected by periods of decreased consumer spending, any factor that could materially
adversely affect the disposable income of our customers could decrease our customers’ spending and number of trips to our stores, which could result in
lower  sales,  increased  markdowns  on  products,  a  reduction  in  profitability  due  to  lower  margins  and  may  require  increased  selling  and  promotional
expenses. These factors include but are not limited to unemployment, minimum wages, significant public health and safety events, inflation and deflation,
trade wars and interest and tax rates.

Many of the factors identified above also affect commodity rates, transportation costs, costs of labor, insurance and healthcare, the strength of the
U.S. dollar, lease costs, measures that create barriers to or increase the costs associated with international trade, changes in laws, regulations and policies
and other economic factors, all of which may impact our cost of goods sold and our selling, general and administrative expenses, which could materially
adversely  affect  our  business,  financial  condition  and  results  of  operations.  These  factors  could  also  materially  adversely  affect  our  ability  to  plan  and
execute  our  strategic  initiatives,  invest  in  and  open  new  stores,  prevent  current  stores  from  closing,  and  may  have  other  material  adverse  consequences
which we are unable to fully anticipate or control, all of which may materially adversely affect our sales, cash flow, results of operations and performance.
We have limited or no ability to control many of these factors.

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Food retailers provide alternative options for consumers and compete aggressively to win those consumers; our failure to offer a compelling value
proposition to consumers could limit our growth opportunities and materially adversely impact our financial performance.

The  retail  food  industry  includes  mass  and  discount  retailers,  warehouse  membership  clubs,  online  retailers,  conventional  grocery  stores  and
specialty stores. These businesses provide alternative options for the consumers whom we aim to serve. Our success relative to these retailers is driven by a
combination of factors, primarily product selection and quality, price, location, customer engagement and store format. Our success depends on our ability
to  differentiate  ourselves  and  provide  value  to  our  customers,  and  our  failure  to  do  so  may  negatively  impact  our  sales.  To  the  extent  that  other  food
retailers lower prices or run promotions, our ability to maintain profit margins and sales levels may be negatively impacted. We and the IOs may have to
increase  marketing  expense  to  attract  customers,  and  may  have  to  mark  down  prices  to  be  competitive  and  not  lose  market  share.  This  limitation  may
materially adversely affect our margins and financial performance.

Competition  for  customers  has  intensified  as  other  discount  food  retailers,  such  as  Aldi,  Lidl  and  WinCo  have  moved  into,  or  increased  their
presence in, our geographic and product markets. We expect this competition to continue to increase. In addition, we experience high levels of competition
when we enter new markets. Some of the other food retailers may have been in the region longer and may benefit from enhanced brand recognition in such
regions. For example, we recently expanded in Southern California and, as of December 28, 2019, had 75 stores in that area. Our new stores in this market
are competing against more established retailers. Some food retailers may have greater financial or marketing resources than the IOs do and may be able to
devote greater resources to sourcing, promoting and selling their products than the IOs. As competition in certain regions intensifies, or we move into new
regions or other food retailers open stores in close proximity to our stores, our results of operations and cash flows may be negatively impacted through a
loss of sales, decrease in market share, reduction in margin from competitive price changes or greater operating costs.

We  may  not  be  able  to  retain  the  loyalty  of  our  customers,  the  failure  of  which  could  have  a  material  adverse  effect  on  our  business,  financial
condition and results of operations.

We depend on repeat visits by our customer base to drive our consistent sales and sales growth. Competition for customers has also intensified from
the use of mobile and web-based technology that facilitates online shopping and real-time product and price comparisons. We expect this competition to
continue to increase. We do not maintain a loyalty program for customers, and our competitors may be able to offer their customers promotions or loyalty
program incentives that could result in fewer shopping trips to or purchases from our stores. If we are unable to retain the loyalty of our customers, our
sales  could  decrease  and  we  may  not  be  able  to  grow  our  store  base  as  planned,  which  could  have  a  material  adverse  effect  on  our  business,  financial
condition and results of operations.

Our success depends upon our marketing, advertising and promotional efforts. If costs associated with these efforts increase, or if we are unable to
implement them successfully, it could have a material adverse effect on our business, financial condition and results of operations.

We  use  marketing  and  promotional  programs  to  attract  customers  into  our  stores  and  to  encourage  purchases.  If  we  are  unable  to  develop  and
implement effective marketing, advertising and promotional strategies, we may be unable to achieve and maintain brand awareness and repeat store visits.
We may not be able to advertise cost effectively in new or smaller markets in which we have fewer stores, which could slow growth at such stores. Changes
in the amount and degree of promotional intensity or merchandising strategies by our competitors could cause us to have difficulties in retaining existing
customers and attracting new customers. If the efficacy of our marketing or promotional activities declines or if such activities of our competitors are more
effective than ours, it could have a material adverse effect on our business, financial condition and results of operations.

If we fail to maintain our reputation and the value of our brand, including protection of our intellectual property, our sales and operating results
may decline.

We  believe  our  continued  success  depends  on  our  ability  to  maintain  and  grow  the  value  of  our  brand.  Brand  value  is  based  in  large  part  on
perceptions of subjective qualities. Even isolated incidents involving our company, the IOs and their employees, suppliers, agents or third-party service
providers,  or  the  products  we  sell  can  erode  trust  and  confidence.  This  is  particularly  the  case  if  they  result  in  adverse  publicity,  governmental
investigations or litigation. The reputation of our company and our brand may be damaged in all, one or some of the markets in which we do business, by
adverse  events  at  the  corporate  level  or  by  an  IO  acting  outside  of  Grocery  Outlet’s  brand  standards.  Similarly,  challenges  or  reactions  to  action  (or
inaction)  or  perceived  action  (or  inaction),  by  us  on  issues  like  social  policies,  merchandising,  compliance  related  to  social,  product,  labor  and
environmental standards or other sensitive topics, and any perceived lack of transparency about such matters, could harm our reputation, particularly as
expectations of companies and of companies’ corporate responsibility may continue to change.

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The increasing use of social media platforms and online forums may increase the chance that an adverse event could negatively affect the reputation
of our brand. The online dissemination of negative information about our brand, including inaccurate information, could harm our reputation, business,
competitive  advantage  and  goodwill.  Damage  to  our  reputation  could  result  in  declines  in  customer  loyalty  and  sales,  affect  our  supplier  relationships,
business  development  opportunities  and  IO  retention,  divert  attention  and  resources  from  management,  including  by  requiring  responses  to  inquiries  or
additional regulatory scrutiny, and otherwise materially adversely affect our results. Our brand could be materially adversely affected if our public image or
reputation were to be tarnished by negative publicity.

We regard our intellectual property, including trademarks and service marks, as having significant value, and our brand is an important factor in the
marketing  of  our  stores.  We  monitor  and  protect  against  activities  that  might  infringe,  dilute  or  otherwise  violate  our  trademarks  and  other  intellectual
property and rely on trademark and other laws of the United States, but we may not be able or willing to successfully enforce our trademarks or intellectual
property rights against competitors or challenges by others. For example, we are aware of certain companies in jurisdictions where we do not currently
operate  using  the  term  “GROCERY  OUTLET.”  Moreover,  we  have  disclaimed  the  terms  “GROCERY  OUTLET”  and  “MARKET”  with  respect  to  our
“GROCERY  OUTLET  BARGAIN  MARKET”  trademarks,  among  other  disclaimed  terms  with  respect  to  our  registered  trademarks  and  trademark
applications.  If  a  third  party  uses  such  disclaimed  terms  in  its  trademarks,  we  cannot  object  to  such  use.  If  we  fail  to  protect  our  trademarks  or  other
intellectual property rights, others may copy or use our trademarks or intellectual property without authorization, which may harm the value of our brand,
reputation,  competitive  advantages  and  goodwill  and  adversely  affect  our  financial  condition,  cash  flows  or  results  of  operations.  The  value  of  our
intellectual property could diminish if others assert rights in or ownership of our trademarks and other intellectual property rights, or trademarks that are
similar to our trademarks. We may be unable to successfully resolve these types of conflicts to our satisfaction. Additionally, adequate remedies may not be
available  in  the  event  of  an  unauthorized  use  or  disclosure  of  our  trade  secrets  or  other  intellectual  property.  We  are  susceptible  to  others  infringing,
misappropriating or otherwise violating our intellectual property rights. Actions we have taken to establish and protect our intellectual property rights may
not be adequate to prevent copying of our intellectual property by others or to prevent others from seeking to invalidate our trademarks as a violation of the
trademarks and intellectual property rights of others. In addition, unilateral actions in the U.S. or other countries, including changes to or the repeal of laws
recognizing trademark or other intellectual property rights, could have an impact on our ability to enforce those rights.

There may in the future be opposition and cancellation proceedings from time to time with respect to some of our intellectual property rights. In
some cases, litigation may be necessary to protect or enforce our trademarks and other intellectual property rights. Furthermore, third parties may assert
intellectual property claims against us, and we may be subject to liability, required to enter into costly license agreements, if available at all, required to
rebrand our products and/or prevented from selling some of our products if third parties successfully oppose or challenge our trademarks or successfully
claim that we infringe, misappropriate or otherwise violate their trademarks, copyrights, patents or other intellectual property rights. Bringing or defending
any such claim, regardless of merit, and whether successful or unsuccessful, could be expensive and time-consuming and have a negative effect on our
business, reputation, results of operations and financial condition.

Any  significant  disruption  to  our  distribution  network,  the  operations  of  our  distribution  centers  and  our  timely  receipt  of  inventory  could
materially adversely impact our operating performance.

We rely on our distribution and transportation network, including by means of truck, ocean and rail to provide goods to our distribution centers and
stores in a timely and cost-effective manner. We use three primary leased distribution centers that we operate and five primary distribution centers operated
by  third-parties.  Deliveries  to  our  stores  occur  from  our  distribution  centers  or  directly  from  our  suppliers.  Any  disruption,  unanticipated  or  unusual
expense or operational failure related to this process could affect store operations negatively. For example, delivery delays or increases in transportation
costs (including through increased fuel costs, increased carrier rates or driver wages as a result of driver shortages, a decrease in transportation capacity, or
work stoppages or slowdowns) could significantly decrease our ability to generate sales and earn profits. In addition, events beyond our control, such as
disruptions in operations due to fire or other catastrophic events or labor disagreements, may result in delays in the delivery of merchandise to our stores.
While we maintain business interruption insurance, in the event our distribution centers are shut down for any reason, such insurance may not be sufficient,
and any related insurance proceeds may not be timely paid to us. Furthermore, there can be no guarantee that we will be able to renew the leases or third-
party distribution and transportation contracts, as applicable, on our distribution centers on attractive terms or at all, which may increase our expenses and
cause temporary disruptions in our distribution network.

As we expand, effectively managing our distribution network and distribution centers becomes more complex. Our new store locations receiving
shipments may be further away from our distribution centers, which may increase transportation costs and may create transportation scheduling strains, or
may require us to add additional facilities to the network.

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If consumer trends move toward private label and away from name-brand products, our competitive position in the market may weaken and our
sales may be materially adversely affected.

Our  business  model  has  traditionally  relied  on  the  sale  of  name-brand  products  at  meaningful  discounts.  Consumer  acceptance  of,  and  even
preference for, private label products has been increasing, however, and a trend away from name-brand products could weaken our competitive position in
the  market.  Private  label  products  tend  to  be  lower  priced  than  name-brand  products  and,  as  a  result,  we  may  have  more  difficulty  competing  against
private label products on the basis of price. While we may invest more in the future in developing our own private labels, there can be no assurance that the
performance of any such private label products would be sufficient to offset the potential decreased sales of name-brand products. In addition, if we invest
in expanding our private label products, we will need to make significant investments in developing effective quality control procedures. Any failure to
appropriately address some or all of these risks could have a material adverse effect on our sales, business, results of operations and financial condition.

We will require significant capital to fund our expanding business. If we are unable to maintain sufficient levels of cash flow from our operations,
we  may  not  be  able  to  execute  or  sustain  our  growth  strategy  or  we  may  require  additional  financing,  which  may  not  be  available  to  us  on
satisfactory terms or at all.

To support our expanding business and execute our growth strategy, we will need significant amounts of capital, including funds to pay our lease
obligations, build out new stores and distribution centers, remodel our stores, purchase opportunistic inventory, pay employees and further invest in the
business. Further, our plans to grow our store base may create cash flow pressure if new locations do not perform as projected.

We expect to primarily depend on cash flow from operations to fund our business and growth plans. We cannot assure you that cash generated by our
operations  will  be  sufficient  to  allow  us  to  fund  our  growth  plans.  If  we  do  not  generate  sufficient  cash  flow  from  operations,  we  may  need  to  obtain
additional funds through public or private financings, collaborative relationships or other arrangements. We cannot assure you that this additional funding,
if needed, will be available on terms attractive to us, if at all. Any equity financing or debt financing that is convertible into equity that we may pursue
could result in additional dilution to our existing stockholders. Tightening in the credit markets, low liquidity and volatility in the capital markets could
result in diminished availability of credit, higher cost of borrowing and lack of confidence in the equity market, making it more difficult to obtain additional
financing on terms that are favorable to us. Furthermore, any additional debt financing, if available, will increase our leverage and may involve restrictive
covenants  that  could  affect  our  ability  to  raise  additional  capital  or  operate  our  business.  If  such  financing  is  not  available  to  us,  or  is  not  available  on
satisfactory terms, our competitive position, business, financial condition and results of operations could be impeded and we may need to delay, limit or
eliminate  planned  store  openings  or  operations  or  other  elements  of  our  growth  strategy.  Such  actions  could  harm  our  competitive  position,  business,
financial condition and results of operations.

We are subject to risks associated with leasing substantial amounts of space, including future increases in occupancy costs.

We  currently  lease  substantially  all  of  our  store  locations,  primary  distribution  centers  and  administrative  offices  (including  our  headquarters  in
Emeryville, California), and a number of these leases expire or are up for renewal each year. Our operating leases typically have initial lease terms of ten
years with renewal options for two or three successive five-year periods at our discretion.

Typically, the largest portion of a store’s operating expense that we bear is the cost associated with leasing the location. Our total lease payment
obligations for all operating leases in existence as of December 28, 2019 is $98.3 million for fiscal year 2020 and $1.14 billion in aggregate for fiscal years
2021 through 2038. We are also generally responsible for property taxes, insurance and common area maintenance for our leased properties. We expect that
many of the new stores we open will also be leased to us under operating leases, which will further increase our operating lease expenditures. If we are
unable  to  make  the  required  payments  under  our  leases,  the  lenders  or  owners  of  the  relevant  stores,  distribution  centers  or  administrative  offices  may,
among other things, repossess those assets, which could adversely affect our ability to conduct our operations. In addition, our failure to make payments
under our operating leases could trigger defaults under other leases or under our First Lien Credit Agreement (as defined elsewhere in this report), which
could cause the counterparties under those agreements to accelerate the obligations due thereunder.

The operating leases for our store locations, distribution centers and administrative offices expire at various dates through 2038. When the lease term
for our stores expire, we may be unable to negotiate renewals, either on commercially reasonable terms or at all, which could cause us to close stores or to
relocate  stores  within  a  market  on  less  favorable  terms.  Any  of  these  factors  could  cause  us  to  close  stores  in  desirable  locations,  which  could  have  a
material adverse impact on our results of operations.

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Over time, current store locations may not continue to be desirable because of changes in demographics within the surrounding area or a decline in
shopping traffic. While we have the right to terminate some of our leases under specified conditions, we may not be able to terminate a particular lease if or
when we would like to do so. If we decide to close stores, we are generally required to continue to perform obligations under the applicable leases, which
generally include paying rent and operating expenses for the balance of the lease term. When we assign leases or sublease space to third parties, we can
remain liable on the lease obligations if the assignee or sublessee does not perform.

Any failure to maintain the security of information we hold relating to personal information or payment card data of our customers, employees
and suppliers, whether as a result of cybersecurity attacks or otherwise, could subject us to litigation, government enforcement actions and costly
response measures, and could materially disrupt our operations and harm our reputation and sales.

In the ordinary course of business, we and the IOs collect, store, process, use and transmit confidential business information and certain personal
information relating to customers, employees and suppliers. All customer payment data is encrypted, and we do not store such data in our systems. We rely
in part on commercially available systems, software, hardware, services, tools and monitoring to provide security for collection, storage, processing and
transmission  of  personal  and/or  confidential  information.  It  is  possible  that  cyber  attackers  might  compromise  our  security  measures  and  obtain  the
personal  and/or  confidential  information  of  the  customers,  employees  and  suppliers  that  we  hold  or  our  business  information.  Cyber  attacks  are  rapidly
evolving and those threats and the means for obtaining access to information in digital and other storage media are becoming increasingly sophisticated and
may not immediately produce signs of intrusion.

Moreover, an employee, contractor or third party with whom we work or to whom we outsource business operations may fail to monitor their or our
systems effectively, may fail to maintain appropriate safeguards, may misuse the personal and/or confidential information to which they have access, may
attempt to circumvent our security measures, may purposefully or inadvertently allow unauthorized access to our or their systems or to personal and/or
confidential information or may otherwise disrupt our business operations. We and our customers could suffer harm if valuable business data or employee,
customer and other proprietary information were corrupted, lost or accessed or misappropriated by third parties due to a security failure in our systems or
those of our suppliers or service providers. It could require significant expenditures to remediate any such failure or breach, severely damage our reputation
and our relationships with customers, result in unwanted media attention and lost sales and expose us to risks of litigation and liability. In addition, as a
result of recent security breaches at a number of prominent retailers, the media and public scrutiny of information security and privacy has become more
intense and the regulatory environment has become increasingly uncertain, rigorous and complex. As a result, we may incur significant costs to comply
with laws regarding the protection and unauthorized disclosure of personal information and we may not be able to comply with new regulations.

In  addition,  various  federal,  state  and  foreign  legislative  and  regulatory  bodies,  or  self-regulatory  organizations,  may  expand  current  laws  or
regulations,  enact  new  laws  or  regulations  or  issue  revised  rules  or  guidance  regarding  privacy,  data  protection,  information  security  and  consumer
protection.  For  example,  the  California  Consumer  Privacy  Act  (“CCPA”),  which  became  effective  on  January  1,  2020,  establishes  a  new  privacy
framework for covered businesses such as ours, and requires us to modify our data processing practices and policies and incur compliance related costs and
expenses. The CCPA provides new and enhanced data privacy rights to California residents, such as affording consumers the right to opt out of certain
sales of personal information and prohibiting covered businesses from discriminating against consumers (e.g., charging more for services) for exercising
any  of  their  CCPA  rights.  The  CCPA  imposes  a  severe  statutory  damages  framework  and  private  rights  of  action  for  CCPA  violations  and  failure  to
implement reasonable security procedures and practices that results in a data breach. Any failure to comply with the laws and regulations surrounding the
protection of personal information, privacy and data security could subject us to legal and reputational risks and costs, including significant fines for non-
compliance, any of which could have a negative impact on revenues and profits.

Because we and the IOs accept payments using a variety of methods, including cash and checks, credit and debit cards, Electronic Benefit Transfer
(“EBT”) cards and gift cards, we may be subject to additional rules, regulations, compliance requirements and higher fraud losses. For certain payment
methods, we or the IOs pay interchange and other related card acceptance fees, along with additional transaction processing fees. We and the IOs rely on
third parties to provide payment transaction processing services, including the processing of credit cards, debit cards, EBT cards and gift cards, and it could
disrupt our business if these companies become unwilling or unable to provide these services to us, experience a data security incident or fail to comply
with applicable laws, rules and industry standards.

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We  are  also  subject  to  payment  card  association  operating  rules,  including  data  security  rules,  certification  requirements  and  rules  governing
electronic  funds  transfers,  which  could  change  over  time.  For  example,  we  and  the  IOs  are  subject  to  Payment  Card  Industry  Data  Security  Standards,
which contain compliance guidelines and standards with regard to our security surrounding the physical and electronic storage, processing and transmission
of individual cardholder data. In addition, if our internal systems are breached or compromised, we and the IOs may be liable for card re-issuance costs,
subject  to  fines  and  higher  transaction  fees  and  lose  our  ability  to  accept  credit  and/or  debit  card  payments  from  our  customers,  and  our  business  and
operating results could be materially adversely affected.

We do not currently compete in the growing online retail marketplace and any online retail services or e-commerce activities that we may launch
in the future may require substantial investment and may not be successful.

We  do  not  currently  provide  online  services  or  e-commerce.  To  the  extent  that  we  implement  e-commerce  selling  operations,  we  would  incur
substantial expenses related to such activities, be exposed to additional cybersecurity risks and potentially be subject to additional data privacy regulations.
Further, any development of an online retail marketplace is a complex undertaking, and there is no guarantee that any resources we apply to this effort will
result  in  increased  sales  or  operating  performance.  Our  failure  to  successfully  respond  to  these  risks  and  uncertainties  might  materially  adversely  affect
sales in any e-commerce business that we establish in the future and could damage our reputation and brand. Additionally, certain of our competitors and a
number of pure online retailers have established robust online operations. Increased competition from online grocery retailers and our lack of an online
retail presence may reduce our customers’ desire to purchase products from us and could have a material adverse effect on our business, financial condition
and results of operations.

Any  material  disruption  to  our  information  technology  systems  as  a  result  of  external  factors  or  challenges  or  difficulties  in  maintaining  or
updating our existing technology or developing or implementing new technology could have a material adverse effect on our business or results of
operations.

We rely on a variety of information technology systems for the efficient functioning of our business, including point of sale, inventory management,
purchasing, financials, logistics, accounts payable and human resources information systems. We are dependent on the integrity, security and consistent
operation of these systems and related back-up systems. Such systems are subject to damage or interruption from power outages, facility damage, computer
and  telecommunications  failures,  computer  viruses,  cybersecurity  breaches,  cyber  attacks  (including  malicious  codes,  worms,  phishing  and  denial  of
service  attacks  and  ransomware),  software  upgrade  failures  or  code  defects,  natural  disasters  and  human  error.  Damage  or  interruption  to,  or  defects  of
design related to, these systems or the integration of such systems may require a significant investment to fix or replace, and we may suffer interruptions or
disruptions in our operations in the interim, may experience loss or corruption of critical data and may receive negative publicity, all of which could have a
material adverse effect on our business or results of operations. Although we have taken steps designed to reduce the risk of these events occurring, there
can be no guarantee that we or a third party on which we rely will not suffer one of these events.

We  modify,  update  and  replace  our  systems  and  infrastructure  from  time  to  time,  including  by  adding  new  hardware,  software  and  applications;
maintaining,  updating  or  replacing  legacy  programs;  converting  to  global  systems;  integrating  new  service  providers;  and  adding  enhanced  or  new
functionality,  such  as  cloud  computing  technologies.  In  addition,  we  have  a  customized  ERP  system,  components  of  which  have  been  replaced  and
components  of  which  we  anticipate  will  be  replaced  this  year  and  over  the  next  several  years.  There  is  a  risk  of  business  disruption,  liability  and
reputational  damage  associated  with  these  actions,  including  from  not  accurately  capturing  and  maintaining  data,  efficiently  testing  and  implementing
changes, realizing the expected benefit of the change and managing the potential disruption of the actions and diversion of internal teams’ attention as the
changes are implemented.

Further, potential issues associated with implementing technology initiatives and the time and resources required in seeking to optimize the benefits
of new elements of our systems and its infrastructure could reduce the efficiency of our operations in the short term. The efficient operation and successful
growth of our business depends upon our information systems, including our ability to operate, maintain and develop them effectively. A failure of those
systems could disrupt our business, subject us to liability, damage our reputation, or otherwise impact our financial results.

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Real  or  perceived  concerns  that  products  we  and  the  IOs  sell  could  cause  unexpected  side  effects,  illness,  injury  or  death  could  expose  us  to
lawsuits and harm our reputation, which could result in unexpected costs.

If our products do not meet applicable safety standards or our customers’ expectations regarding safety, we could experience lost sales, increased
costs, litigation or reputational harm. Any lost confidence on the part of our customers would be difficult and costly to reestablish. Issues regarding the
quality or safety of any food items sold by us, regardless of the cause, could have a substantial and adverse effect on our sales and operating results.

There is increasing governmental scrutiny and regulation of and public awareness regarding food safety. Unexpected side effects, illness, injury or
death  caused  by  products  we  and  the  IOs  sell  or  involving  suppliers  that  supply  us  with  products  could  result  in  the  discontinuance  of  sales  of  these
products  or  our  relationship  with  such  suppliers  or  prevent  us  from  achieving  market  acceptance  of  the  affected  products.  We  cannot  be  sure  that
consumption or use of our products will not cause side effects, illness, injury or death in the future, as product deficiencies might not be identified before
we sell such products to our customers.

We  also  may  be  subject  to  claims,  lawsuits  or  government  investigations  relating  to  such  matters  resulting  in  costly  product  recalls  and  other
liabilities  that  could  materially  adversely  affect  our  business  and  results  of  operations.  Even  if  a  product  liability  claim  is  unsuccessful  or  is  not  fully
pursued, negative publicity could materially adversely affect our reputation with existing and potential customers and our corporate and brand image, and
these effects could persist over the long term. Any claims brought against us may exceed our existing or future insurance policy coverage or limits. Any
judgment against us that is in excess of our policy limits would have to be paid from our cash reserves, which would reduce our capital resources. Further,
we may not have sufficient capital resources to pay a judgment, in which case our creditors could levy against our assets.

We  are  subject  to  laws  and  regulations  generally  applicable  to  retailers.  Compliance  with,  failure  to  comply  with,  or  changes  to  such  laws  and
regulations could have a material adverse effect on our business and financial performance.

Our business is subject to numerous and frequently changing federal, state and local laws and regulations. We routinely incur significant costs in
complying with these regulations. The complexity of the regulatory environment in which we and the IOs operate and the related cost of compliance are
increasing  due  to  additional  legal  and  regulatory  requirements,  our  expanding  operation  and  increased  enforcement  efforts.  Further,  uncertainties  exist
regarding  the  future  application  of  certain  of  these  legal  requirements  to  our  business.  New  or  existing  laws,  regulations  and  policies,  liabilities  arising
thereunder  and  the  related  interpretations  and  enforcement  practices,  particularly  those  dealing  with  environmental  protection  and  compliance,  taxation,
zoning and land use, workplace safety, public health, community right-to-know, product safety or labeling, food safety, alcohol and beverage sales, vitamin
and  supplements,  information  security  and  privacy  and  labor  and  employment,  among  others,  or  changes  in  existing  laws,  regulations,  policies  and  the
related interpretations and enforcement practices, particularly those governing the sale of products, may result in significant added expenses or may require
extensive system and operating changes that may be difficult to implement and/or could materially increase our cost of doing business. For example, we or
the IOs have had to comply with recent new laws in many of the states or counties in which we operate regarding recycling, waste, minimum wages, sick
time, vacation, plastic bag and straw bans and sugar taxes. In addition, we and the IOs are subject to environmental laws pursuant to which we and the IOs
could be strictly and jointly and severally liable for any contamination at our current or former locations, or at third-party waste disposal sites, regardless of
our knowledge of or responsibility for such contamination.

Approximately 8% of sales are in the form of EBT payments and a substantial portion of these payments may be related to benefits associated with
the Supplemental Nutritional Assistance Program (“SNAP”). Accordingly, changes in EBT regulations by the U.S. Department of Agriculture or in SNAP
benefits by Congress could adversely affect our financial performance.

We cannot assure you that we or the IOs will comply promptly and fully with all laws, regulations, policies and the related interpretations that apply
to our stores. Untimely compliance or noncompliance with applicable regulations or untimely or incomplete execution of a required product recall, can
result  in  the  imposition  of  penalties  (including  loss  of  licenses,  eligibility  to  accept  certain  government  benefits  such  as  SNAP  or  significant  fines  or
monetary penalties), civil or criminal liability, damages, class action litigation or other litigation, in addition to reputational damage, which could have a
material adverse effect on our business, financial condition and results of operations.

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Legal proceedings from customers, suppliers, employees, governments or competitors could materially impact our business, reputation, financial
condition, results of operations and cash flows.

From time to time, we are subject to allegations, and may be party to legal claims and regulatory proceedings, relating to our business operations.
Such  allegations,  claims  and  proceedings  may  be  brought  by  third  parties,  including  our  customers,  suppliers,  employees,  governmental  or  regulatory
bodies or competitors, and may include class actions. The outcome of litigation, particularly class action lawsuits, is difficult to assess or quantify. Plaintiffs
in these types of lawsuits may seek recovery of very large or indeterminate amounts, and the magnitude of the potential loss relating to such lawsuits may
remain unknown for substantial periods of time. While the IOs and suppliers will typically indemnify us for certain adverse outcomes, we may still bear
significant expenses related to such proceedings. While we maintain insurance, insurance coverage may not be adequate, and the cost to defend against
future litigation may be significant.

From time to time, our employees may bring lawsuits against us regarding discrimination, creating a hostile workplace, sexual harassment and other
employment issues. The IOs may also experience similar lawsuits from their own employees. In recent years, companies have experienced an increase in
the  number  of  discrimination  and  harassment  and  wage  and  hour  claims  generally.  Coupled  with  the  expansion  of  social  media  platforms  that  allow
individuals  with  access  to  a  broad  audience,  these  claims  have  had  a  significant  negative  impact  on  some  businesses.  Some  companies  that  have  faced
employment- or harassment-related lawsuits have had to terminate management or other key personnel, and have suffered reputational harm. If we were to
face any employment-related or other claims, our reputation and business could be negatively affected. In addition, such lawsuits brought against the IOs,
even if we are not named or are ultimately not found liable, could adversely impact our reputation and business.

Our current insurance program may expose us to unexpected costs and negatively affect our financial performance, particularly if we incur losses
not covered by our insurance or if claims differ from our estimates.

Our insurance coverage reflects deductibles, self-insured retentions, limits of liability and similar provisions that we believe are reasonable based on
our  operations.  However,  there  are  types  of  losses  we  may  incur  but  against  which  we  cannot  be  insured  or  which  we  believe  are  not  economically
reasonable  to  insure,  such  as  losses  due  to  acts  of  war,  employee  and  certain  other  crime,  certain  wage  and  hour  and  other  employment-related  claims,
including class actions, actions based on certain consumer protection laws, certain cyber events and some natural and other disasters or similar events. If we
incur these losses and they are material, our business could suffer. Certain material events, such as earthquakes or the recent California wildfires, may result
in sizable losses for the insurance industry and adversely impact the availability of adequate insurance coverage or result in excessive premium increases.
Our retail stores located in California, and the inventory in those stores, are not currently insured against losses due to earthquakes. We have experienced
significant challenges in renewing the insurance policies for our stores as insurers have incurred substantial losses related to property claims from fires,
floods and other catastrophic events and are significantly increasing policy premiums, increasing their requirements around building engineering standards
or  cutting  back  capacity  for  coverage  offerings  to  layered/quota  share.  To  offset  negative  insurance  market  trends,  we  may  elect  to  increase  our  self-
insurance coverage, accept higher deductibles or reduce the amount of coverage.

In addition, we self-insure, or insure through captive insurance companies, a significant portion of expected losses under our workers’ compensation,
automobile liability and general liability insurance programs. Unanticipated changes in any applicable actuarial assumptions and management estimates
underlying  our  recorded  liabilities  for  these  losses,  including  expected  increases  in  medical  and  indemnity  costs,  could  result  in  materially  different
expenses  than  expected  under  these  programs,  which  could  have  a  material  adverse  effect  on  our  results  of  operations  and  financial  condition.  If  we
experience a greater number of these losses than we anticipate, it could have a material adverse effect on our business, financial condition and results of
operations. IOs are required to maintain certain types and amounts of insurance coverage. If they fail to secure adequate insurance, injured parties may
bring actions against us.

If we or the IOs are unable to attract, train and retain highly qualified employees, our financial performance may be negatively affected.

Our future growth, performance and positive customer experience depends on our and the IOs’ ability to attract, train, retain and motivate qualified
employees who understand and appreciate our culture and are able to represent our brand effectively and establish credibility with our business partners and
customers.  We  and  the  IOs  face  intense  competition  for  employees.  If  we  and  the  IOs  are  unable  to  attract  and  retain  adequate  numbers  of  qualified
employees, our operations, customer service levels and support functions could suffer. There is no assurance that we and the IOs will be able to attract or
retain highly qualified employees to operate our business.

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Labor relation difficulties could materially adversely affect our business.

Employees at two Company-operated stores are represented by the United Food and Commercial Workers Union. Our employees and those of the
IOs have the right at any time to form or affiliate with a union. As we continue to grow, enter different regions and operate distribution centers, unions may
attempt to organize the employees of our different IOs or our distribution centers within certain regions. We cannot predict the adverse effects that any
future  organizational  activities  will  have  on  our  business,  financial  condition  and  operating  results.  If  we  or  the  IOs  were  to  become  subject  to  work
stoppages, we could experience disruption in our operations and increases in our labor costs, either of which could materially adversely affect our business,
financial condition and operating results.

Our success depends in part on our executive officers and other key personnel. If we lose key personnel or are unable to hire additional qualified
personnel, it could have a material adverse effect on our business, financial condition and results of operations.

We believe that our success depends to a significant extent on the skills, experience and efforts of our executive officers and other key personnel.
The unexpected loss of services of any of our executive officers or other key personnel could have a material adverse effect on our business and operations.
In  addition,  any  such  departure  could  be  viewed  in  a  negative  light  by  investors  and  analysts,  which  may  cause  our  stock  price  to  decline.  We  do  not
maintain key person insurance on any of our key personnel. There can be no assurance that our executive succession planning, retention or hiring efforts
will be successful. Competition for skilled and experienced management in our industry is intense, and we may not be successful in attracting and retaining
qualified personnel. Failure to attract and retain qualified personnel could have a material adverse effect on our business, financial condition and results of
operations.

Changes  in  accounting  standards  and  subjective  assumptions,  estimates  and  judgments  by  management  related  to  complex  accounting  matters
may materially impact reporting of our financial condition and results of operations.

Accounting  principles  generally  accepted  in  the  United  States  and  related  accounting  pronouncements,  implementation  guidelines,  and
interpretations we apply to a wide range of matters that are relevant to our business, such as accounting for long-lived asset impairment, goodwill, variable
interest entities and share-based compensation, are complex and involve subjective assumptions, estimates and judgments by our management. Changes in
these  rules  or  their  interpretation  or  changes  in  underlying  assumptions,  estimates  or  judgments  by  our  management  could  significantly  change  or  add
significant volatility to our reported or expected financial performance. For example, our adoption of Accounting Standards Codification Topic 842, Leases
had a material impact on our financial statements. For more information see “Recently Adopted Accounting Standards” and “Recently Issued Accounting
Standards” in NOTE 1—Organization and Summary of Significant Accounting Policies to our audited consolidated financial statements.

Goodwill, other intangible assets and long-lived assets represent a significant portion of our total assets, and any impairment of these assets could
materially adversely affect our financial condition and results of operations.

We monitor the recoverability of our long-lived assets, such as our store investments, and evaluate them annually to determine if impairment has
occurred. Accounting rules require us to review the carrying value of our goodwill and other intangible assets for impairment annually or whenever events
or changes in circumstances indicate that the carrying value of such assets may not be fully recoverable. Such indicators are based on market conditions
and  the  operational  performance  of  our  business.  If  the  testing  performed  indicates  that  impairment  has  occurred,  we  are  required  to  record  a  non-cash
impairment  charge  for  the  difference  between  the  carrying  value  of  the  intangible  assets  or  goodwill  and  the  fair  value  of  the  intangible  assets  and  the
implied fair value of the goodwill, respectively, in the period the determination is made. The testing of long-lived assets, intangible assets and goodwill for
impairment requires us to make estimates that are subject to significant assumptions about our future sales, profitability, cash flow, fair value of assets and
liabilities,  weighted  average  cost  of  capital,  as  well  as  other  assumptions.  Changes  in  these  estimates,  or  changes  in  actual  performance  compared  with
these estimates, may affect the fair value of intangible assets or goodwill, which may result in an impairment charge.

We may take impairment charges in the future based on such assumptions. We cannot accurately predict the amount or timing of any impairment of
assets. If a significant amount of our goodwill and other intangible assets were deemed to be impaired, our financial condition and results of operations
could be materially adversely affected.

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A significant decline in our operating profit and taxable income may impair our ability to realize the value of our deferred tax assets.

We  are  required  by  accounting  rules  to  periodically  assess  our  deferred  tax  assets  for  a  valuation  allowance,  if  necessary.  In  performing  these
assessments, we use our historical financial performance to determine whether we have potential valuation allowance concerns and as evidence to support
our  assumptions  about  future  financial  performance.  A  significant  decline  in  our  financial  performance  could  negatively  affect  the  results  of  our
assessments  of  the  recoverability  of  our  deferred  tax  assets.  A  valuation  allowance  against  our  deferred  tax  assets  could  be  material  and  could  have  a
material adverse impact on our financial condition and results of operations.

Tax matters could materially adversely affect our results of operations and financial condition.

We are subject to federal and state income and other taxes in the United States. We compute our income tax provision based on enacted federal and
state tax rates. Additionally, changes in the enacted tax rates, adverse outcomes in tax audits, or any change in the pronouncements relating to accounting
for income taxes could have a material adverse effect on our financial condition and results of operations.

In December 2017, the U.S. Tax Cut and Jobs Act of 2017 (the “Tax Act”) significantly revised the current federal income tax code with significant
changes  to  corporate  taxation,  including  reducing  the  corporate  tax  rate,  limiting  certain  tax  deductions  and  modifying  or  repealing  many  business
deductions and credits. While the Tax Act reduced the federal income tax rate for corporations, it created certain limits and potentially changes the timing
of certain deductions which could reduce our cash flow in certain periods. Many aspects of the new law are uncertain and are subject to further guidance
from U.S. regulators and significant judgments will need to be made in the interpretation of various provisions. In addition, it is uncertain if and to what
extent various states will conform to the newly enacted federal tax law, which could also impact our tax obligations.

As of December 28, 2019, we had a tax-effected deferred tax asset of $268.2 million. Our ability to use our deferred tax asset is dependent on our
ability to generate future earnings within the operating loss carry-forward periods, which are generally 20 years. Some or all of our deferred tax asset could
expire unused if we are unable to generate taxable income in the future sufficient to utilize the deferred tax asset, or we enter into transactions that limit our
right  to  use  it.  If  a  material  portion  of  our  deferred  tax  asset  expires  unused,  it  could  have  a  material  adverse  effect  on  our  future  business,  results  of
operations, financial condition and the value of our common stock. Our ability to realize the deferred tax asset is periodically reviewed and any necessary
valuation allowance is recorded or adjusted accordingly.

In addition, certain states and local jurisdictions have recently approved or proposed gross receipt tax measures. For example, effective January 1,
2020,  Oregon  enacted  a  gross  receipts  tax  which  establishes  a  new  0.57%  gross  receipts  tax.  Should  these  gross  receipt  tax  measures  succeed  in  other
jurisdictions in which we operate, we anticipate an increase in our operating expenses.

Natural disasters and unusual weather conditions (whether or not caused by climate change), power outages, pandemic outbreaks, terrorist acts,
global political events and other serious catastrophic events could disrupt business and result in lower sales and otherwise materially adversely
affect our financial performance.

Natural disasters, such as fires, earthquakes, hurricanes, floods, tornadoes, unusual weather conditions, power outages, pandemic outbreaks, terrorist
acts or disruptive global political events, or similar disruptions could materially adversely affect our business and financial performance. For example, our
store in Paradise, California was lost due to the fires in that area in November 2018. Uncharacteristic or significant weather conditions can affect consumer
shopping patterns, which could lead to lost sales or greater than expected markdowns and materially adversely affect our short-term results of operations.
To the extent these events result in the closure of one or more of our distribution centers, a significant number of stores, or our administrative offices or
impact  one  or  more  of  our  key  suppliers,  our  operations  and  financial  performance  could  be  materially  adversely  affected  through  an  inability  to  make
deliveries or provide other support functions to our stores and through lost sales. In addition, these events could result in increases in fuel (or other energy)
prices or a fuel shortage, delays in opening new stores, the temporary lack of an adequate work force in a market, the temporary or long-term disruption in
the supply of products from some domestic and overseas suppliers, the temporary disruption in the transport of goods from overseas, delay or increased
transportation costs in the delivery of goods to our distribution centers or stores, the inability of customers to reach or have transportation to our stores
directly  affected  by  such  events,  the  temporary  reduction  in  the  availability  of  products  in  our  stores  and  disruption  of  our  utility  services  or  to  our
information  systems.  These  events  also  can  have  indirect  consequences  such  as  increases  in  the  costs  of  insurance  if  they  result  in  significant  loss  of
property or other insurable damage.

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Major health epidemics, such as the outbreak caused by a coronavirus (COVID-19), and other outbreaks could disrupt and adversely affect our
operations, financial condition and business.

The  United  States  and  other  countries  have  experienced,  and  may  experience  in  the  future,  major  health  epidemics  related  to  viruses  or  other
pathogens. For example, there was an outbreak of COVID-19, a novel coronavirus, in China in December 2019, which by March 2020 had spread to the
United States and other countries and declared a global pandemic. As a result, many states, including California, Washington and Oregon, where we have a
significant number of stores, have declared a state of emergency, closed schools and non-essential businesses and enacted limitations on the number of
people allowed to gather at one time in the same space. We expect that our IOs may face staffing challenges so long as school closures and COVID-19-
related concerns exist. In addition, certain inventory items such as water, beans and bread as well as key cleaning supplies and protective equipment have
been, and may continue to be, in short supply. Supply for inventory, including opportunistic inventory, may be negatively impacted as overall demand for
inventory has increased. These factors could impact the ability of stores to operate normal hours of operation or have sufficient inventory at all times which
may disrupt our business and negatively impact our financial results. Our planned construction and opening of new stores may be negatively impacted due
to state or county requirements that residents leave their homes only for essential business and the closure of government offices in certain areas which
could negatively impact our financial results. We have transitioned a significant subset of our employee population to a remote work environment in an
effort  to  mitigate  the  spread  of  COVID-19,  which  may  exacerbate  certain  risks  to  our  business,  including  an  increased  risk  of  phishing  and  other
cybersecurity attacks. In the event that an employee, IO, or IO employee tests positive for COVID-19, we may have to temporarily close a store, office or
distribution center for cleaning and/or quarantine one or more employees which could negatively impact our financial results. The rapid development and
fluidity of this situation precludes any prediction as to the ultimate adverse impact to us of COVID-19. We are continuing to monitor the spread of COVID-
19 and related risks. The magnitude and duration of the pandemic and its impact on our business, results of operations, financial position, and cash flows is
uncertain as this continues to evolve globally.

These epidemics, or the perception that such epidemics may occur, may cause people to avoid gathering in public places, which may adversely affect
our customer traffic, our ability and that of our IOs to adequately staff our stores and operations, and our ability to transport product on a timely basis.
Further, outbreaks of pathogens, such as COVID-19, may also impact our ability to access and ship product from impacted locations. To the extent that a
pathogen is food-borne, or perceived to be food-borne, future outbreaks may adversely affect the price and availability of certain food products and cause
our  customers  to  eat  less  of  such  product.  Additionally,  a  prolonged  widespread  epidemic,  or  the  perception  that  such  an  epidemic  may  occur,  could
adversely  impact  global  economies  and  financial  markets  resulting  in  an  economic  downturn  that  may  impact  demand  for  our  products.  For  example,
during  March  2020,  the  United  States  saw  a  significant  increase  in  unemployment  claims  and  other  indications  of  a  significant  economic  slowdown
believed to be related to the COVID-19 pandemic. Such impacts could adversely affect our operations, profitability, cash flows and financial results.

The current geographic concentration of our stores creates an exposure to local or regional downturns, natural or man-made disasters or other
catastrophic occurrences.

As of December 28, 2019, we operated 197 stores and distributed product from four distribution centers in California, making California our largest
market,  representing  57%  of  our  total  stores.  As  a  result,  our  business  is  currently  more  susceptible  to  regional  conditions  than  the  operations  of  more
geographically  diversified  competitors,  and  we  are  vulnerable  to  economic  downturns  in  those  regions.  Any  unforeseen  events  or  circumstances  that
negatively  affect  these  areas  could  materially  adversely  affect  our  sales  and  profitability.  These  factors  include,  among  other  things,  changes  in
demographics, population and employee bases, wage increases, changes in economic conditions, severe weather conditions and climate change, property
tax increases and other catastrophic occurrences, such as wildfires and flooding. Such conditions may result in reduced customer traffic and spending in our
stores, physical damage to our stores, loss of inventory, closure of one or more of our stores, inadequate workforce in our markets, temporary disruption in
the supply of products, delays in the delivery of goods to our stores, increased expenses and a reduction in the availability of products in our stores. Any of
these factors may disrupt our business and materially adversely affect our financial condition and results of operations.

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We  may  be  required  to  devote  substantial  time  to  complying  with  public  company  regulations,  which  could  negatively  impact  our  financial
performance and cause our results of operations or financial condition to suffer.

As a newly public company, we have incurred and will incur additional legal, accounting, insurance, investor relations and other expenses that we
did  not  incur  as  a  private  company,  including  costs  associated  with  public  company  reporting  requirements.  We  have  incurred  and  will  incur  costs
associated  with  the  rules  of  Nasdaq,  the  Securities  Exchange  Act  of  1934,  as  amended  (the  “Exchange  Act”),  the  Sarbanes-Oxley  Act  of  2002  (the
“Sarbanes-Oxley Act”) and the Dodd-Frank Wall Street Reform and Consumer Protection Act and related rules implemented by the SEC. The expenses
incurred by public companies generally for director and officer liability insurance and reporting and corporate governance purposes have been increasing
and  may  continue  to  increase.  The  Exchange  Act  requires  us  to  file  annual,  quarterly  and  current  reports  with  respect  to  our  business  and  financial
condition within specified time periods and to prepare a proxy statement with respect to our annual meeting of stockholders. Our management and other
personnel will need to devote substantial amounts of time to ensure that we comply with all of the reporting requirements, limiting time spent focused on
revenue-producing  activities.  The  Sarbanes-Oxley  Act  requires  that  we  maintain  effective  disclosure  controls  and  procedures  and  internal  controls  over
financial reporting. Nasdaq requires that we comply with various corporate governance requirements. These rules and regulations, and applicable case law,
may  increase  our  legal  and  financial  compliance  costs  and  make  some  activities  more  time-consuming  and  costly,  although  we  are  currently  unable  to
estimate  these  costs  with  any  degree  of  certainty.  These  laws  and  regulations  can  also  make  it  more  difficult  or  costly  for  us  to  obtain  certain  types  of
insurance, including director and officer liability insurance, and we may be forced to accept reduced policy limits and coverage or incur substantially higher
costs to obtain the same or similar coverage. For example, the cost of director and officer liability insurance for California-based companies has recently
increased significantly. These laws and regulations can also make it more difficult for us to attract and retain qualified persons to serve on our board, our
board committees or as our executive officers. Furthermore, if we are unable to satisfy our obligations as a public company, we could be subject to delisting
of our common stock, fines, sanctions and other regulatory actions and potentially civil litigation.

Our  management  has  limited  experience  managing  a  public  company,  and  our  current  resources  may  not  be  sufficient  to  fulfill  our  public
company obligations.

Following the completion of our initial public offering on June 24, 2019, we became subject to various regulatory requirements, including those of
the  SEC  and  Nasdaq.  These  requirements  include  record  keeping,  financial  reporting  and  corporate  governance  rules  and  regulations.  Our  management
team has limited experience in managing a public company. Our internal infrastructure may not be adequate to support our increased reporting obligations,
and we may be unable to hire, train or retain necessary staff and may initially be reliant on engaging outside consultants or professionals to overcome our
lack of experience. Our business could be adversely affected if our internal infrastructure is inadequate, we are unable to engage outside consultants, or are
otherwise unable to fulfill our public company obligations.

Changes in accounting rules or interpretations thereof, changes to underlying legal agreements as well as other factors applicable to our analysis
of the IO entities as variable interest entities could significantly impact our ability to issue our financial statements on a timely basis.

In accordance with the variable interest entities sub-section of Accounting Standards Codification Topic 810, Consolidation, we assess during each
of our reporting periods whether we are considered the primary beneficiary of a variable interest entity (“VIE”) and therefore are required to consolidate
the VIE in our financial statements. We have concluded that the IO entities represent VIEs. However, we have concluded we are not such VIE’s primary
beneficiary and, accordingly, we do not consolidate the IO entities’ financial information. Changes in accounting rules or interpretations thereof, changes to
the underlying Operator Agreements (as defined elsewhere in this report) as well as other factors that may impact the economic performance of the IO
entities which may be relevant to our analysis of whether to consolidate the IO entities as VIEs could significantly impact our ability to issue our financial
statements on a timely basis if, as a result, we are determined to be the primary beneficiary of the IO entities and should consolidate such entities. For
example, collecting the requisite accounting data from certain of our IO entities in order to consolidate their financial information would involve substantial
time, effort and cost. For more information see “Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations—Critical
Accounting Policies and Estimates.”

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Risks Related to Our IO Model

If the IOs are not successful in managing their business, our financial results and brand image could be negatively affected.

The financial health of the IOs is critical to their and our success. The IOs are business entities owned by entrepreneurs who generally live in the
same  community  as  the  store  that  they  operate  as  our  independent  contractor.  IOs  are  responsible  for  operating  their  store  consistent  with  our  brand
standards, hiring and supervising store-level employees, merchandising and selling products and managing and paying the expenses associated with their
business. Although we select IOs through a rigorous vetting and training process, and continue to help IOs develop their business skills after they enter into
an Operator Agreement with us, it is difficult to predict in advance whether a particular IO will be successful. If an IO is unable to successfully establish,
manage and operate the store, their store’s performance and quality of service could be materially adversely affected. In addition, any poor performance
could negatively affect our financial results and our brand reputation.

Failure of the IOs to repay notes outstanding to us may materially adversely affect our financial performance.

We extend financing to IOs for their initial startup costs in the form of notes payable to us that bear interest at a rate of 9.95%. We lower the interest
rate  and  delay  repayment  obligations  on  the  notes  outstanding  for  certain  of  the  IOs  participating  in  our  Temporary  Commission  Adjustment  Program
(“TCAP”). The TCAP allows us to provide a greater commission to participating IOs who are struggling to meet their working capital needs for various
reasons, such as entry into a new market or new competition. There can be no assurance that any IO, particularly those participating in TCAP, will achieve
long-term store volumes or profitability that will allow them to repay any amounts due nor is there any assurance that any IO will be able to repay amounts
due through other means.

The  outstanding  aggregate  balance  of  notes  receivable  from  IOs  has  increased  over  time  as  we  have  accelerated  new  store  growth  and  initial  IO
capital and working capital requirements have increased. This balance may continue to increase as we open new stores. There were $32.0 million and $23.5
million  of  notes  to  IOs  outstanding  as  of  December  28,  2019  and  December  29,  2018,  respectively,  and  $9.8  million  and  $8.5  million  reserved  as  of
December 28, 2019 and December 29, 2018, respectively.

If we are unable to attract and retain qualified IOs, our financial performance may be negatively affected.

Our future growth and performance depend on our ability to attract, develop and retain qualified IOs who understand and appreciate our culture and
are able to represent our brand effectively. A material decrease in profitability of the IOs may make it more difficult for us to attract and retain qualified
IOs. While we use a variety of methods to attract and develop the IOs, including through our Aspiring Operators in Training (“AOT”) program, there can
be no assurance that we will continue to be able to recruit and retain a sufficient number of qualified AOTs and other candidates to open successful new
locations in order to meet our growth targets. Our ability to maintain our current performance and achieve future growth additionally depends on the IOs’
ability to meet their labor needs while controlling wage and labor-related costs.

If the IOs are unable to avoid excess inventory shrink, our business and results of operations may be adversely affected.

The  IOs  order  merchandise  solely  from  us,  which  we,  in  turn,  deliver  to  IOs  on  a  consignment  basis.  As  a  result,  we  retain  ownership  of  all
merchandise until the point in time that merchandise is sold to a customer. The IOs, however, are responsible for inventory management at their stores. Any
spoiled, damaged or stolen merchandise, markdowns or price changes impact gross margin and, therefore, IO commission. We generally split these losses
equally  with  IOs,  however,  excessive  levels  of  shrink  are  deducted  from  commissions  paid  to  IOs.  Excessive  shrink  generally  indicates  poor  inventory
management and the IO’s failure to use due care to secure their store against theft. If IOs were to not effectively control or manage inventory in their stores,
they could experience higher rates of inventory shrink which could have a material adverse effect on their financial health, which in turn, may materially
and adversely affect our business and results of operations.

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Our Operator Agreements may be terminated, and any loss or changeover of an IO may cause material business disruptions.

Each Operator Agreement is subject to termination by either party without cause upon 75 days’ notice. We may also terminate immediately “for
cause.” The “for cause” termination triggers include, among other things, a failure to meet our brand standards, misuse of our trademarks and actions that in
our reasonable business judgment threaten to harm our business reputation.

If we or an IO terminates the Operator Agreement then we must approve a new IO for that store. Any IO changeover consumes substantial time and
resources. Often, a changeover will involve more than one transition, as an IO may move from an existing store, thereby creating an opening at the IO’s
previous store. A failure to transition a store successfully to another IO can negatively impact the customer experience or compromise our brand standards.
Termination of an Operator Agreement could therefore result in the reduction of our sales and operating cash flow, and may materially adversely affect our
business, financial condition and results of operations.

Legal proceedings initiated against the IOs could materially impact our business, reputation, financial condition, results of operations and cash
flows.

We  and  the  IOs  are  subject  to  a  variety  of  litigation  risks,  including,  but  not  limited  to,  individual  personal  injury,  product  liability,  intellectual
property, employment-related actions, litigation with or involving our relationship with IOs and property disputes and other legal actions in the ordinary
course of our respective businesses. If the IOs are unable to provide an adequate remedy in a legal action, the plaintiffs may attempt to hold us liable. We
maintain  that  under  current  applicable  laws  and  regulations  we  are  not  joint  employers  with  the  IOs,  and  should  not  be  held  liable  for  their  actions.
However, these types of claims may increase costs and affect the scope and terms of insurance or indemnifications we and the IOs may have.

Our  Operator  Agreements  require  each  IO  to  maintain  certain  insurance  types  and  levels.  Losses  arising  from  certain  extraordinary  hazards,
employment  matters  or  other  matters,  however,  may  not  be  covered,  and  insurance  may  not  be  available  (or  may  be  available  only  at  prohibitively
expensive rates) with respect to many other risks, or IOs may fail to procure the required insurance. Moreover, any loss incurred could exceed policy limits
and policy payments made to IOs may not be made on a timely basis.

Any legal actions against the IOs may negatively affect the reputation of our brand, which could result in a reduction of our sales and operating cash

flow, which could be material and which could adversely affect our business, financial condition and results of operations.

In the past, certain business models that use independent contractors to sell directly to customers have been subject to challenge under various
laws, including laws relating to franchising, misclassification and joint employment. If our business model is determined to be a franchise, if IOs
are found not to be independent contractors, but our employees, or if we are found to be a joint employer of an IO’s employees, our business and
operations could be materially adversely affected.

The  IOs  are  independent  contractors.  Independent  contractors  and  the  companies  that  engage  their  services  have  come  under  increased  legal  and
regulatory scrutiny in recent years as courts have adopted new standards for these classifications and federal legislators continue to introduce legislation
concerning the classification of independent contractors as employees, including legislation that proposes to increase the tax and labor penalties against
employers who intentionally or unintentionally misclassify employees as independent contractors and are found to have violated employees’ overtime or
wage  requirements.  Federal  and  state  tax  and  other  regulatory  authorities  and  courts  apply  a  variety  of  standards  in  their  determination  of  independent
contractor  status.  For  example,  the  California  state  legislature  recently  enacted  AB-5,  which  became  effective  in  California  on  January  1,  2020.  AB-5
codifies a new test for determining worker classification that is much narrower than the traditional standard in defining the scope of who is classified as an
independent  contractor.  Given  AB-5’s  recent  enactment,  there  has  been  limited  guidance  to  date  regarding  interpretation  or  enforcement,  and  there  is  a
significant degree of uncertainty regarding its application. In addition, AB-5 has been the subject of widespread national discussion and it is possible that
other jurisdictions may enact similar laws. There is a risk that a governmental agency or court could disagree with our assessment that IOs are independent
contractors or that other laws and regulations could change. If any IOs were determined to be our employees, we would incur additional exposure under
federal  and  state  tax,  workers’  compensation,  unemployment  benefits,  labor,  employment,  environmental  and  tort  laws,  which  could  potentially  include
prior periods, as well as potential liability for employee benefits and tax withholdings.

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Even if IOs are properly classified as independent contractors, there is a risk that a governmental agency or court might disagree with our assessment
that each IO is the sole employer of its workers and seek to hold us jointly and separately responsible as a co-employer of an IO’s workers. In this case, we
would incur additional exposure under federal and state tax, workers’ compensation, unemployment benefits, labor, employment and tort laws, which could
potentially  include  prior  periods,  as  well  as  potential  liability  for  employee  benefits  and  tax  withholdings  since  joint  employers  are  each  separately
responsible for their co-employees’ benefits. A misclassification ruling would mean that both IOs and IOs’ employees are our employees, it would also
mean that an IOs’ employees are also our employees.

We  continue  to  observe  and  monitor  our  compliance  with  current  applicable  laws  and  regulations,  but  we  cannot  predict  whether  laws  and
regulations adopted in the future, or standards adopted by the courts, regarding the classification of independent contractors will materially adversely affect
our business or operations. Further, if we were to become subject to franchise laws or regulations, it would require us to provide additional disclosures,
register with state franchise agencies, impact our ability to terminate our Operator Agreements and may increase the expense of, or adversely impact our
recruitment of new IOs.

Our success depends on our ability to maintain positive relationships with the IOs and any failure to maintain our relationships on positive terms
could materially adversely affect our business, reputation, financial condition and results of operations.

The IOs develop and operate their stores under terms set forth in our Operator Agreements. These agreements give rise to relationships that involve a
complex set of mutual obligations and depends on mutual cooperation and trust. We have a standard Operator Agreement that we use with the IOs, which
contributes to uniformity of brand standards. We generally have positive relationships with the IOs, based in part on our common understanding of our
mutual rights and obligations under the Operator Agreement. However, we and the IOs may not always maintain a positive relationship or always interpret
the  Operator  Agreement  in  the  same  way.  Our  failure  to  maintain  positive  relationships  with  the  IOs  could  individually  or  in  the  aggregate  cause  us  to
change or limit our business practices, which may make our business model less attractive to the IOs or stockholders or more costly to operate. Active
and/or potential disputes with IOs could damage our brand image and reputation.

The success of our business depends in large part on our ability to maintain IOs in profitable stores. If we fail to maintain our IO relationships on
acceptable terms, or if one or more of the more profitable IOs were to terminate their Operator Agreements, become insolvent or otherwise fail to comply
with brand standards, our business, reputation, financial condition and results of operations could be materially and adversely affected.

The IOs could take actions that could harm our business.

The IOs are contractually obligated to operate their stores in accordance with the brand standards set forth in the Operator Agreements. However,
IOs are independent contractors whom we do not control. The IOs operate and oversee the daily operations of their stores and have sole control over all of
their  employees  and  other  workforce  decisions.  As  a  result,  IOs  make  decisions  independent  of  us  that  bear  directly  on  the  ultimate  success  and
performance of their store. Nevertheless, the nature of the brand license creates a symbiotic relationship between our outcome and each IO. Indeed, because
we and each of the IOs associate our separate businesses with the Grocery Outlet name and brand reputation, the failure of any IO to comply with our brand
standards could potentially have repercussions that extend beyond that IO’s own market area and materially adversely affect not only our business, but the
business  of  other  IOs  and  the  general  brand  image  and  reputation  of  the  Grocery  Outlet  name.  This,  in  turn,  could  materially  and  adversely  affect  our
business and operating results. If any particular IO operates a store in a manner inconsistent with our brand standards, we cannot assure you that we will be
able to terminate the Operator Agreement of that IO without disruptions to the operations and sales of that IO’s store or other stores.

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Risks Associated with Our Indebtedness

Our substantial indebtedness could materially adversely affect our financial condition and our ability to operate our business, react to changes in the

economy or industry or pay our debts and meet our obligations under our debt and could divert our cash flow from operations for debt payments.

As of December 28, 2019, we had a significant amount of indebtedness comprised of total borrowings under our First Lien Credit Agreement of
$460.2 million. In June 2019, we used substantially all of the proceeds from our initial public offering to repay a portion of our indebtedness and we made
an additional principal repayment of indebtedness in October 2019. We have liquidity through a largely undrawn $100.0 million revolving credit facility
under our First Lien Credit Agreement, under which we had $96.4 million of availability after giving effect to outstanding letters of credit. See “Item 7.
Management’s  Discussion  and  Analysis  of  Financial  Condition  and  Results  of  Operations—Liquidity  and  Capital  Resources.”  In  addition,  subject  to
restrictions in our First Lien Credit Agreement, we may incur additional debt.

Our substantial debt could have important consequences to you, including the following:

•

•

it  may  be  difficult  for  us  to  satisfy  our  obligations,  including  debt  service  requirements  under  our  outstanding  debt,  resulting  in  possible
defaults on and acceleration of such indebtedness;

our  ability  to  obtain  additional  financing  for  working  capital,  capital  expenditures,  debt  service  requirements  or  other  general  corporate
purposes may be impaired;

•

a substantial portion of cash flow from operations may be dedicated to the payment of principal and interest on our debt, therefore reducing
our ability to use our cash flow to fund our operations, capital expenditures, future business opportunities, acquisitions and other purposes;
• we  are  more  vulnerable  to  economic  downturns  and  adverse  industry  conditions  and  our  flexibility  to  plan  for,  or  react  to,  changes  in  our

business or industry is more limited;

•

•

our ability to capitalize on business opportunities and to react to competitive pressures, as compared to our competitors, may be compromised
due to our high level of debt; and

our ability to borrow additional funds or to refinance debt may be limited.

Furthermore,  all  of  our  debt  under  our  First  Lien  Credit  Agreement  bears  interest  at  variable  rates.  If  these  rates  were  to  increase  significantly,
whether because of an increase in market interest rates or a decrease in our creditworthiness, our ability to borrow additional funds may be reduced and the
risks related to our substantial debt would intensify.

Servicing our debt requires a significant amount of cash. Our ability to generate sufficient cash depends on numerous factors beyond our control,
and we may be unable to generate sufficient cash flow to service our debt obligations.

Our business may not generate sufficient cash flow from operating activities to service our debt obligations. Our ability to make payments on and to
refinance our debt and to fund planned capital expenditures depends on our ability to generate cash in the future. To some extent, this is subject to general
economic, financial, competitive, legislative, regulatory and other factors that are beyond our control.

If we are unable to generate sufficient cash flow from operations to service our debt and meet our other commitments, we may need to refinance all
or a portion of our debt, sell material assets or operations, delay capital expenditures or raise additional debt or equity capital. We may not be able to effect
any of these actions on a timely basis, on commercially reasonable terms or at all, and these actions may not be sufficient to meet our capital requirements.
In addition, the terms of our existing or future debt agreements may restrict us from pursuing any of these alternatives.

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Restrictive covenants in our First Lien Credit Agreement may restrict our ability to pursue our business strategies, and failure to comply with any
of these restrictions could result in acceleration of our debt.

The  operating  and  financial  restrictions  and  covenants  in  our  First  Lien  Credit  Agreement  may  materially  adversely  affect  our  ability  to  finance

future operations or capital needs or to engage in other business activities. Such restrictions and covenants limit our ability, among other things, to:

pay dividends on or make distributions in respect of our common stock or make other restricted payments;

sell certain assets;

incur additional debt or issue certain preferred shares;

•
•
• make certain investments;
•
•
•
• make certain payments in respect of certain junior debt obligations;
•
•

designate our subsidiaries as unrestricted subsidiaries.

enter into certain transactions with our affiliates; and

create liens on certain assets to secure debt;

consolidate, merge, sell or otherwise dispose of all or substantially all of our assets;

A breach of any of these covenants could result in a default under our First Lien Credit Agreement. Upon the occurrence of an event of default under
our First Lien Credit Agreement, the lenders could elect to declare all amounts outstanding under our First Lien Credit Agreement to be immediately due
and payable and terminate all commitments to extend further credit. If we were unable to repay those amounts, the lenders under our First Lien Credit
Agreement could proceed against the collateral granted to them to secure that indebtedness. We have pledged a significant portion of our assets as collateral
to secure our First Lien Credit Agreement. Our future operating results may not be sufficient to enable compliance with the financial maintenance covenant
in our First Lien Credit Agreement, or any other indebtedness and we may not have sufficient assets to repay amounts outstanding under our First Lien
Credit Agreement. In addition, in the event of an acceleration of our debt upon a default, we may not have or be able to obtain sufficient funds to make any
accelerated payments.

Furthermore, the terms of any future indebtedness we may incur could have further additional restrictive covenants. We may not be able to maintain
compliance with these covenants in the future, and in the event that we are not able to maintain compliance, we cannot assure you that we will be able to
obtain waivers from the lenders or amend the covenants.

Despite  current  debt  levels,  we  and  our  subsidiaries  may  still  be  able  to  incur  substantially  more  debt.  This  could  further  exacerbate  the  risks
associated with our substantial leverage.

We and our subsidiaries may be able to incur substantial additional debt in the future. Although our First Lien Credit Agreement contains restrictions
on the incurrence of additional debt, these restrictions are subject to a number of qualifications and exceptions, and the debt incurred in compliance with
these restrictions could be substantial. Additionally, we may successfully obtain waivers of these restrictions. If we incur additional debt above the levels
currently in effect, the risks associated with our leverage, including those described above, would increase. Our First Lien Credit Agreement includes a
$100.0 million revolving credit facility under which we had $96.4 million of availability as of December 28, 2019 after giving effect to outstanding letters
of credit.

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Risks Related to Ownership of Our Common Stock

The market price of our common stock has been volatile and may continue to fluctuate substantially, which could result in substantial losses for
purchasers of our common stock.

The market price of our common stock has been highly volatile and may continue to fluctuate substantially due to a number of factors such as those

listed in “—Risks Related to Our Business” and the following:

•
•
•

•
•
•

•
•
•
•
•
•
•
•
•
•
•
•

results of operations that vary from the expectations of securities analysts and investors;

results of operations that vary from those of our competitors;

changes  in  expectations  as  to  our  future  financial  performance,  including  financial  estimates  and  investment  recommendations  by  securities
analysts and investors;

declines in the market prices of stocks generally;

strategic actions by us or our competitors;

announcements by us or our competitors of significant contracts, new products, acquisitions, joint marketing relationships, joint ventures, other
strategic relationships or capital commitments;

changes in general economic or market conditions or trends in our industry or markets;

changes in business or regulatory conditions;

additions or departures of key management personnel;

future sales of our common stock or other securities by us or our existing stockholders, or the perception of such future sales;

expiration of market standoff or lock-up agreements;

investor perceptions of the investment opportunity associated with our common stock relative to other investment alternatives;

the public’s response to press releases or other public announcements by us or third parties, including our filings with the SEC;

announcements relating to litigation;

guidance, if any, that we provide to the public, any changes in this guidance or our failure to meet this guidance;

the development and sustainability of an active trading market for our stock;

changes in accounting principles; and

other events or factors, including those resulting from natural disasters, war, acts of terrorism or responses to these events.

These  broad  market  and  industry  fluctuations  may  materially  adversely  affect  the  market  price  of  our  common  stock,  regardless  of  our  actual

operating performance. In addition, price volatility may be greater if the public float and trading volume of our common stock are low.

In  the  past,  following  periods  of  market  volatility,  stockholders  have  instituted  securities  class  action  litigation.  If  we  were  involved  in  securities
litigation, it could have a substantial cost and divert resources and the attention of executive management from our business regardless of the outcome of
such litigation.

Our  quarterly  operating  results  fluctuate  and  may  fall  short  of  prior  periods,  our  projections  or  the  expectations  of  securities  analysts  or
investors, which could materially adversely affect our stock price.

Our operating results have fluctuated from quarter to quarter at points in the past, and they may do so in the future. Therefore, results of any one
fiscal quarter are not a reliable indication of results to be expected for any other fiscal quarter or for any year. If we fail to increase our results over prior
periods, to achieve our projected results or to meet the expectations of securities analysts or investors, our stock price may decline, and the decrease in the
stock price may be disproportionate to the shortfall in our financial performance. Results may be affected by various factors, including those described in
these risk factors. We maintain a forecasting process that seeks to plan sales and align expenses. If we do not control costs or appropriately adjust costs to
actual results, or if actual results differ significantly from our forecast, our financial performance could be materially adversely affected.

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We  are  a  holding  company  with  no  operations  and  rely  on  our  operating  subsidiaries  to  provide  us  with  funds  necessary  to  meet  our  financial
obligations.

We are a holding company with no material direct operations. Our principal assets are the shares of common stock of Globe Intermediate Corp. that
we hold. Globe Intermediate Corp. is the indirect parent of Grocery Outlet Inc. which, together with its subsidiaries, owns substantially all of our operating
assets. As a result, we are dependent on loans, dividends and other payments from our subsidiaries to generate the funds necessary to meet our financial
obligations. Our subsidiaries are legally distinct from us and may be prohibited or restricted from paying dividends or otherwise making funds available to
us under certain conditions. If we are unable to obtain funds from our subsidiaries, we may be unable to meet our financial obligations.

We currently do not intend to declare dividends on our common stock in the foreseeable future and, as a result, your only opportunity to achieve a
return on your investment is if the price of our common stock appreciates.

We currently do not expect to declare any dividends on our common stock in the foreseeable future. Instead, we anticipate that all of our earnings in
the foreseeable future will be used to provide working capital, to support our operations and to finance the growth and development of our business. Any
determination to declare or pay dividends in the future will be at the discretion of our board of directors, subject to applicable laws and dependent upon a
number of factors, including our earnings, capital requirements and overall financial conditions. In addition, our ability to pay dividends on our common
stock is currently limited by the covenants of our First Lien Credit Agreement and may be further restricted by the terms of any future debt or preferred
securities. Accordingly, your only opportunity to achieve a return on your investment in our company may be if the market price of our common stock
appreciates and you sell your shares at a profit. The market price for our common stock may never exceed, and may fall below, the price that you pay for
such common stock.

If  securities  analysts  do  not  publish  research  or  reports  about  our  business  or  if  they  downgrade  our  stock  or  our  sector,  our  stock  price  and
trading volume could decline.

The  trading  market  for  our  common  stock  relies  in  part  on  the  research  and  reports  that  industry  or  financial  analysts  publish  about  us  or  our
business or industry. We do not control these analysts. Furthermore, if one or more of the analysts who do cover us downgrade our stock or our industry, or
the stock of any of our competitors, or publish inaccurate or unfavorable research about our business or industry, the price of our stock could decline. If one
or more of these analysts ceases coverage of us or fails to publish reports on us regularly, we could lose visibility in the market, which in turn could cause
our stock price or trading volume to decline.

Future  sales,  or  the  perception  of  future  sales,  by  us  or  our  existing  stockholders  in  the  public  market  could  cause  the  market  price  for  our
common stock to decline.

Future sales of shares of our common stock in the public market, or the perception that such sales could occur, could harm the prevailing market
price  of  shares  of  our  common  stock.  These  sales,  or  the  possibility  that  these  sales  may  occur,  also  might  make  it  more  difficult  for  us  to  sell  equity
securities in the future at a time and at a price that we deem appropriate.

Holders  of  an  aggregate  of  34,532,952  shares  of  our  outstanding  common  stock  have  rights,  subject  to  some  conditions,  to  require  us  to  file
registration  statements  covering  their  shares  or  to  include  their  shares  in  registration  statements  that  we  may  file  for  ourselves  or  our  stockholders.
Registration of these shares under the Securities Act would result in the shares becoming freely tradable without restriction under the Securities Act, except
for shares held by our affiliates as defined in Rule 144 under the Securities Act.

As restrictions on resale end or if these stockholders exercise their registration rights, the market price of our shares of common stock could drop
significantly if the holders of these shares sell them or are perceived by the market as intending to sell them. These factors could also make it more difficult
for us to raise additional funds through future offerings of our shares of common stock or other securities.

In addition, the shares of our common stock reserved for future issuance under our Globe Holding Corp. 2014 Stock Incentive Plan (the “2014
Plan”) and our Grocery Outlet Holding Corp. 2019 Incentive Plan (the “2019 Plan”) will become eligible for sale in the public market once those shares are
issued, subject to provisions relating to various vesting agreements and Rule 144 under the Securities Act, as applicable. A total of 14,231,355 shares of
common stock have been reserved for future issuance under our 2014 Plan and our 2019 Plan.

In the future, we may also issue our securities in connection with investments or acquisitions. The amount of shares of our common stock issued in
connection  with  an  investment  or  acquisition  could  constitute  a  material  portion  of  our  then-outstanding  shares  of  our  common  stock.  Any  issuance  of
additional securities in connection with investments or acquisitions may result in additional dilution to you.

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Provisions in our organizational documents could delay or prevent a change of control.

Certain provisions of our amended and restated certificate of incorporation and amended and restated bylaws may have the effect of delaying or
preventing a merger, acquisition, tender offer, takeover attempt or other change of control transaction that a stockholder might consider to be in its best
interest, including attempts that might result in a premium over the market price of our common stock. As of March 20, 2020, the H&F Investor owned
approximately 30% of the voting power of our outstanding stock.

These provisions provide for, among other things:
•

the division of our board of directors into three classes, as nearly equal in size as possible, which directors in each class serving three-year terms
and with terms of the directors of only one class expiring in any given year;

•

•

•
•

•

•
•

that at any time when the H&F Investor and certain of its affiliates beneficially own, in the aggregate, less than 40% in voting power of the
stock of our company entitled to vote generally in the election of directors, directors may only be removed for cause, and only by the affirmative
vote of the holders of at least two-thirds in voting power of all the then-outstanding shares of stock entitled to vote thereon, voting together as a
single class;

the ability of our board of directors to issue one or more series of preferred stock with voting or other rights or preferences that could have the
effect of impeding the success of an attempt to acquire us or otherwise effect a change of control;

advance notice for nominations of directors by stockholders and for stockholders to include matters to be considered at stockholder meetings;

the  right  of  the  H&F  Investor  and  certain  of  its  affiliates  to  nominate  a  number  of  members  of  our  board  of  directors  proportionate  to  their
collective  ownership  of  our  common  stock  and  the  obligation  of  certain  of  our  other  pre-initial  public  offering  stockholders  to  support  such
nominees;

the right of certain other pre-initial public offering investors to nominate one member of our board of directors and the obligation of the H&F
Investor and certain of our other pre-initial public offering stockholders to support such nominee;

certain limitations on convening special stockholder meetings; and

that certain provisions of our amended and restated certificate of incorporation and amended and restated bylaws may be amended only by the
affirmative  vote  of  the  holders  of  at  least  two-thirds  in  voting  power  of  all  the  then-outstanding  shares  of  our  stock  entitled  to  vote  thereon,
voting together as a single class, if the H&F Investor and certain of its affiliates beneficially own, in the aggregate, less than 40% in voting
power of our stock entitled to vote generally in the election of directors.

These provisions could make it more difficult for a third party to acquire us, even if the third-party’s offer may be considered beneficial by many of

our stockholders. As a result, our stockholders may be limited in their ability to obtain a premium for their shares.

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The H&F Investor holds a significant percentage of our outstanding stock and its interests may be different than the interests of other holders of
our securities.

As of March 20, 2020, the H&F Investor owned approximately 30% of the voting power of our outstanding common stock. As a result, the H&F
Investor  is  able  to  control  or  influence  actions  to  be  taken  by  us,  including  future  issuances  of  our  common  stock  or  other  securities,  the  payment  of
dividends,  if  any,  on  our  common  stock,  amendments  to  our  organizational  documents  and  the  approval  of  significant  corporate  transactions,  including
mergers, sales of substantially all of our assets, distributions of our assets, the incurrence of indebtedness and any incurrence of liens on our assets. As a
result, certain governance provisions in our organizational documents will be affected.

The interests of the H&F Investor may be materially different than the interests of our other stakeholders. In addition, the H&F Investor may have an
interest in pursuing acquisitions, divestitures and other transactions that, in their judgment, could enhance its investment, even though such transactions
might involve risks to you. For example, the H&F Investor may cause us to take actions or pursue strategies that could impact our ability to make payments
under our First Lien Credit Agreement or that cause a change of control. In addition, to the extent permitted by our First Lien Credit Agreement, the H&F
Investor may cause us to pay dividends rather than make capital expenditures or repay debt. The H&F Investor is in the business of making investments in
companies  and  may  from  time  to  time  acquire  and  hold  interests  in  businesses  that  compete  directly  or  indirectly  with  us.  Our  amended  and  restated
certificate of incorporation provides that none of the H&F Investor, any of its affiliates or any director who is not employed by us (including any non-
employee director who serves as one of our officers in both his director and officer capacities) or his or her affiliates will have any duty to refrain from
engaging, directly or indirectly, in the same business activities or similar business activities or lines of business in which we operate. The H&F Investor
also may pursue acquisition opportunities that may be complementary to our business, and, as a result, those acquisition opportunities may not be available
to us.

As long as the H&F Investor continues to own a significant amount of our outstanding common stock, even if such amount is less than 30%, it will
continue to be able to strongly influence or effectively control our decisions and, so long as the H&F Investor continues to own shares of our outstanding
common stock, nominate individuals to our board of directors pursuant to the stockholders agreement we are parties to. The concentration of ownership
could deprive you of an opportunity to receive a premium for your shares of common stock as part of a sale of our company and ultimately might affect the
market price of our common stock.

Failure  to  comply  with  requirements  to  design,  implement  and  maintain  effective  internal  controls  could  have  a  material  adverse  effect  on  our
business and stock price.

As a privately-held company, we were not required to evaluate our internal control over financial reporting in a manner that meets the standards of
publicly traded companies required by Section 404(a) of the Sarbanes-Oxley Act (“Section 404”). As a public company, we have significant requirements
for  enhanced  financial  reporting  and  internal  controls.  The  process  of  designing  and  implementing  effective  internal  controls  is  a  continuous  effort  that
requires us to anticipate and react to changes in our business and the economic and regulatory environments and to expend significant resources to maintain
a system of internal controls that is adequate to satisfy our reporting obligations as a public company. If we are unable to establish or maintain appropriate
internal  financial  reporting  controls  and  procedures,  it  could  cause  us  to  fail  to  meet  our  reporting  obligations  on  a  timely  basis,  result  in  material
misstatements in our consolidated financial statements and harm our results of operations. In addition, we are required, pursuant to Section 404, to furnish a
report  by  management  on,  among  other  things,  the  effectiveness  of  our  internal  control  over  financial  reporting  in  our  annual  report  for  the  year  ended
January 2, 2021. This assessment will need to include disclosure of any material weaknesses identified by our management in our internal control over
financial  reporting.  The  rules  governing  the  standards  that  must  be  met  for  our  management  to  assess  our  internal  control  over  financial  reporting  are
complex and require significant documentation, testing and possible remediation. Testing and maintaining internal controls may divert our management’s
attention from other matters that are important to our business. Our independent registered public accounting firm will be required to issue an attestation
report on effectiveness of our internal controls in our annual report for the year ended January 2, 2021.

In connection with the implementation of the necessary procedures and practices related to internal control over financial reporting, we may identify
deficiencies that we may not be able to remediate in time to meet the deadline imposed by the Sarbanes-Oxley Act for compliance with the requirements of
Section 404. In addition, we may encounter problems or delays in completing the remediation of any deficiencies identified by our independent registered
public accounting firm in connection with the issuance of their attestation report.

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Our testing, or the subsequent testing by our independent registered public accounting firm, may reveal deficiencies in our internal controls over
financial  reporting  that  are  deemed  to  be  material  weaknesses.  A  material  weakness  in  internal  control  could  result  in  our  failure  to  detect  a  material
misstatement of our annual or quarterly consolidated financial statements or disclosures. We may not be able to conclude on an ongoing basis that we have
effective internal control over financial reporting in accordance with Section 404. If we are unable to conclude that we have effective internal control over
financial reporting, investors could lose confidence in our reported financial information, which could have a material adverse effect on the trading price of
our common stock.

Our amended and restated bylaws provide, subject to limited exceptions, that the Court of Chancery of the State of Delaware and, to the extent
enforceable,  the  federal  district  courts  of  the  United  States  of  America  will  be  the  sole  and  exclusive  forums  for  certain  stockholder  litigation
matters,  which  could  limit  our  stockholders’  ability  to  obtain  a  favorable  judicial  forum  for  disputes  with  us  or  our  directors,  officers  or
employees.

Our amended and restated bylaws provide, subject to limited exceptions, that unless we consent in writing to the selection of an alternative forum,
the Court of Chancery of the State of Delaware shall, to the fullest extent permitted by law, be the sole and exclusive forum for any (i) derivative action or
proceeding brought on behalf of our company, (ii) action asserting a claim of breach of a fiduciary duty owed by any director, officer or other employee of
our  company  to  the  Company  or  our  stockholders,  (iii)  action  asserting  a  claim  against  the  Company  or  any  director,  officer  or  other  employee  of  the
Company  arising  pursuant  to  any  provision  of  the  Delaware  General  Corporation  Law,  or  the  DGCL,  or  our  amended  and  restated  certificate  of
incorporation or our amended and restated bylaws or as to which the DGCL confers jurisdiction on the Court of Chancery of the State of Delaware or (iv)
action asserting a claim against the Company or any director, officer or other employee of the Company governed by the internal affairs doctrine. These
provisions shall not apply to suits brought to enforce a duty or liability created by the Exchange Act or any other claim for which the federal courts have
exclusive jurisdiction. Unless we consent in writing to the selections of an alternative forum, the federal district courts of the United States of America shall
be the exclusive forum for the resolution of any complaint asserting a cause of action arising under the Securities Act, subject to and contingent upon a
final adjudication in the State of Delaware of the enforceability of such exclusive forum provision. Any person or entity purchasing or otherwise acquiring
any interest in shares of our capital stock shall be deemed to have notice of and consented to the forum provisions in our amended and restated bylaws.

These  choice  of  forum  provisions  may  limit  a  stockholder’s  ability  to  bring  a  claim  in  a  different  judicial  forum,  including  one  that  it  may  find
favorable or convenient for disputes with us or any of our directors, officers or other employees which may discourage lawsuits with respect to such claims.
Alternatively,  if  a  court  were  to  find  the  choice  of  forum  provisions  that  will  be  contained  in  our  amended  and  restated  bylaws  to  be  inapplicable  or
unenforceable with respect to one or more of the specified types of actions or proceedings, we may incur additional costs associated with resolving such
action in other jurisdictions, which could harm our business, operating results and financial condition. For example, the Court of Chancery of the State of
Delaware recently determined that a provision stating that U.S. federal district courts are the exclusive forum for resolving any complaint asserting a cause
of action arising under the Securities Act is not enforceable. However, this decision may be reviewed and ultimately overturned by the Delaware Supreme
Court.

Our board of directors is authorized to issue and designate shares of our preferred stock in additional series without stockholder approval.

Our  amended  and  restated  certificate  of  incorporation  authorizes  our  board  of  directors,  without  the  approval  of  our  stockholders,  to  issue
50,000,000 shares of our preferred stock, subject to limitations prescribed by applicable law, rules and regulations and the provisions of our amended and
restated certificate of incorporation, as shares of preferred stock in series, to establish from time to time the number of shares to be included in each such
series and to fix the designation, powers, preferences and rights of the shares of each such series and the qualifications, limitations or restrictions thereof.
The powers, preferences and rights of these additional series of preferred stock may be senior to or on parity with our common stock, which may reduce its
value.

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ITEM 1B. UNRESOLVED STAFF COMMENTS

None.

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ITEM 2. PROPERTIES

As of December 28, 2019, we leased 345 of our 347 stores and each of our four primary self-operated distribution centers. The remaining two stores
were owned by IOs. Our initial lease terms for store locations are typically ten years with options to renew for two or three successive five-year periods.
Our corporate headquarters, located in Emeryville, California, is leased under an agreement that expires in 2023, with options to renew for two successive
five-year periods. Our primary distribution centers range from approximately 100,000 square feet to approximately 400,000 square feet. Including options
to renew, our primary distribution centers have leases expiring between 2023 and 2035.

We believe that our corporate and distribution center facilities are in good operating condition and adequate to support the current needs of our

business.

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ITEM 3. LEGAL PROCEEDINGS

From time to time, we may be party to litigation that arises in the ordinary course of our business. Management believes that we do not have any

pending litigation that, separately or in the aggregate, would have a material adverse effect on our results of operations, financial condition or cash flows.

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ITEM 4. MINE SAFETY DISCLOSURES

This Item is not applicable.

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PART II

ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF
EQUITY SECURITIES

Market Information for Common Stock

Our common stock has traded on the Nasdaq Global Select Market under the symbol “GO” since our IPO on June 20, 2019. Prior to that date, there

was no public market for our common stock.

Stockholders

American Stock Transfer & Trust Company, LLC is the transfer agent and registrar for our common stock. As of March 20, 2020, there were 26
stockholders of record of our common stock. The actual number of stockholders is greater than this number and includes stockholders whose shares are
held in street name by brokers and other nominees, and stockholders whose shares may be held in trust by other entities.

Dividend Policy

We currently do not expect to declare any dividends on our common stock in the foreseeable future. Instead, we anticipate that all of our earnings in
the foreseeable future will be used to provide working capital, to support our operations, to finance the growth and development of our business and to
reduce our net debt. Any determination to declare dividends in the future will be at the discretion of our board of directors, subject to applicable laws, and
will  be  dependent  on  a  number  of  factors,  including  our  earnings,  capital  requirements  and  overall  financial  condition.  In  addition,  because  we  are  a
holding  company,  our  ability  to  pay  dividends  on  our  common  stock  may  be  limited  by  restrictions  on  our  ability  to  obtain  sufficient  funds  through
dividends from subsidiaries, including restrictions under our First Lien Credit Agreement, and may be further restricted by the terms of any future debt or
preferred  securities.  See  NOTE  6—  Long-term  Debt  to  our  Consolidated  Financial  Statements  for  additional  information  about  our  First  Lien  Credit
Agreement.

Stock Performance Graph

The following graph shows a comparison of cumulative total return (equal to stock appreciation plus dividends) during each monthly accounting

period from June 20, 2019 (the date our common stock began trading on the NASDAQ Global Select Market) through December 27, 2019 for:

• Grocery Outlet Holdings, Inc.

• Nasdaq Global Market Composite Index

• Nasdaq US Benchmark General Retailers Index

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Company/Index

6/20/2019

7/26/2019

8/23/2019

9/27/2019

10/25/2019

11/22/2019

12/27/2019

Grocery Outlet Holding Corp.

Nasdaq Global Market Composite Index

Nasdaq US Benchmark General
Retailers Index

$

$

$

100.00    $

177.23    $

189.77    $

156.18    $

143.23    $

144.00    $

100.00    $

100.11    $

92.79    $

86.99    $

90.97    $

97.60    $

152.14   

105.15   

100.00    $

102.06    $

95.60    $

96.95    $

99.57    $

99.44    $

103.02   

We are required to provide a line-graph presentation comparing cumulative stockholder returns on an indexed basis with a broad equity market index
and either a published industry index or an index of peer companies selected by us. We have selected the Nasdaq Global Market Composite Index for the
broad equity market index and the Nasdaq US Benchmark General Retailers Index as the published industry index.

Notes:

• Assumes  initial  investment  of  $100.00  at  our  initial  public  offering  price  on  June  20,  2019  (our  initial  listing  date).  Total  return  includes

reinvestment of dividends.

•

•

If the monthly accounting period end date ends on a day that is not a trading day, the preceding trading day is used.

The information included under the heading “Stock Performance Graph” in Item 5 of this Annual Report on Form 10-K is “furnished” and not
“filed” and shall not be deemed to be “soliciting material” or subject to Regulation 14A, shall not be deemed “filed” for purposes of Section 18 of
the Securities Exchange Act or otherwise subject to the limitations of that section, and shall not be deemed incorporated by reference into any of
our filings under the Securities Act of 1933, as amended, or the Securities Exchange Act, whether made before or after the date of this report and
irrespective of any general incorporation by reference language in any such filing.

•

The stock price performance shown in the graph is not necessarily indicative of future price performance.

Unregistered Sales of Equity Securities

From December 30, 2018 to December 28, 2019, we granted to our employees options to purchase 99,262 shares of our common stock under our

2014 Plan at a weighted-average exercise price of $12.53 per share.

The issuances of these stock options were deemed to be exempt from registration under the Securities Act in reliance upon Section 4(a)(2) of the
Securities Act or Regulation D promulgated thereunder, or Rule 701 promulgated under Section 3(b) of the Securities Act, as transactions by an issuer not
involving  any  public  offering  or  pursuant  to  benefit  plans  and  contracts  relating  to  compensation  as  provided  under  Rule  701.  None  of  the  foregoing
transactions involved any underwriters, underwriting discounts or commissions or any public offering.

Issuer Purchase of Equity Securities

The table below sets forth information regarding our purchases of our common stock during the fourth fiscal quarter ended December 28, 2019:

Period

September 29, 2019—October 26, 2019 (1)
October 27, 2019—November 23, 2019 (1)
November 24, 2019—December 28, 2019 (1)

Total

Total Number of 
Shares Purchased
—   

—   

Average Price 
Paid per Share

—   

—   

14,358 $

31.37   

14,358

Total Number of Shares 
Purchased as Part of 
Publicly Announced 
Plans or Programs

Maximum Number 
(or Approximate Dollar Value) 
of Shares that May Yet Be
Purchased 
Under the Plans or Programs

—   

—   

—   

—   

—   

—   

—   

(1)

During the three months ended December 28, 2019, we withheld 14,358 shares of our common stock (with a weighted average share price of $31.37) from
employees to satisfy minimum tax withholding obligations relating to the vesting of restricted stock units. These shares were not acquired as part of a publicly
announced share repurchase plan or program.

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ITEM 6. SELECTED FINANCIAL DATA

The following selected consolidated statements of operations data and consolidated balance sheets data are derived from our audited consolidated
financial  statements  and  should  be  read  in  conjunction  with  the  consolidated  financial  statements,  related  notes  thereto,  and  other  financial  information
included herein. Our historical results are not necessarily indicative of the results to be expected in any future period.

Consolidated Statements of Operations Data:

Net sales

Cost of sales

Gross profit

Operating expenses:

Selling, general and administrative

Depreciation and amortization

Share-based compensation

Total operating expenses

Income from operations

Other expense:

Interest expense, net

Debt extinguishment and modification

Total other expense

Income before income taxes

Income tax expense

Net income

Per Share Data:

Net income per share (basic and diluted):

Basic

Diluted

Weighted average shares outstanding (basic and
diluted):

Basic

Diluted

Consolidated Balance Sheet Data:

Cash and cash equivalents

Working capital

Total assets (1)
Total debt (2)
Total liabilities (1)
Total stockholders’ equity

Total liabilities and stockholders’ equity

December 28,
2019

December 29,
2018

Fiscal Year Ended

December 30,
2017

December 31,
2016

January 2,
2016

(in thousands, except per share data)

$

2,559,617    $

2,287,660    $

2,075,465    $

1,831,531    $

1,627,306   

1,772,515   

1,592,263   

787,102   

695,397   

1,443,582   

631,883   

1,270,354   

561,177   

1,135,090   

492,216   

639,437   

47,883   

31,439   

718,759   

68,343   

45,927   

5,634   

51,561   

16,782   

1,363   

557,100   

45,421   

10,409   

612,930   

82,467   

55,362   

5,253   

60,615   

21,852   

5,984   

510,136   

43,152   

1,659   

554,947   

76,936   

49,698   

1,466   

51,164   

25,772   

5,171   

457,051   

37,152   

2,905   

497,108   

64,069   

47,147   

—   

47,147   

16,922   

6,724   

15,419    $

15,868    $

20,601    $

10,198    $

401,204   

31,243   

172   

432,619   

59,597   

45,900   

5,473   

51,373   

8,224   

3,459   

4,765   

0.20    $

0.19    $

0.24    $

0.23    $

0.30    $

0.30    $

0.15    $

0.15    $

0.07   

0.07   

79,044   

81,863   

68,473   

68,546   

68,232   

68,332   

68,260   

68,323   

68,219   

68,266   

December 28,
2019

December 29,
2018

Fiscal Year Ended

December 30,
2017

(in thousands)

December 31,
2016

January 2,
2016

$

$

$

$

28,101    $

21,063    $

5,801    $

6,853    $

62,199   

2,185,529   

447,989   

1,440,145   

745,384   

2,185,529   

89,448   

1,376,862   

857,368   

1,076,911   

299,951   

1,376,862   

5,722   

62,746   

76,244   

68,186   

1,317,871   

1,268,470   

1,220,853   

710,886   

890,738   

427,133   

711,866   

862,118   

406,352   

625,782   

741,070   

479,783   

1,317,871   

1,268,470   

1,220,853   

_______________________
(1)

Includes $740.2 million lease right-of-use assets and $806.0 million lease liabilities as of December 28, 2019. See NOTE 4—Leases to our Consolidated Financial
Statements for additional information.
Total debt consists of the current and long-term portions of our total debt outstanding, net of debt discount and debt issuance costs. See NOTE 6—Long-term Debt to
our Consolidated Financial Statements for additional information.

(2)

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ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATION

You  should  read  the  following  discussion  of  our  financial  condition  and  results  of  operations  in  conjunction  with  the  consolidated  financial
statements and related notes thereto included in “Item 8. Financial Statements and Supplementary Data.” This discussion may contain forward-looking
statements based upon current expectations that involve risks and uncertainties. Our actual results may differ materially from those anticipated in these
forward-looking statements as a result of various factors, including those described in “Item 1A. Risk Factors” or in other sections of this report.

We operate on a fiscal year that ends on the Saturday closest to December 31st each year. References to fiscal 2019, fiscal 2018, and fiscal 2017

refer to the fiscal years ended December 28, 2019, December 29, 2018, and December 30, 2017, respectively.

OVERVIEW

We  are  a  high-growth,  extreme  value  retailer  of  quality,  name-brand  consumables  and  fresh  products  sold  through  a  network  of  independently
operated stores. Our flexible buying model allows us to offer quality, name-brand opportunistic products at prices generally 40% to 70% below those of
conventional retailers. Entrepreneurial independent operators (“IOs”) run our stores and create a neighborhood feel through personalized customer service
and  a  localized  product  offering.  This  differentiated  approach  has  driven  16  consecutive  years  of  positive  comparable  store  sales  growth.  As  of
December 28, 2019, we had 347 stores in California, Washington, Oregon, Pennsylvania, Idaho and Nevada.

Initial Public Offering

On June 24, 2019, we completed our initial public offering (“IPO”) of 19,765,625 shares of our common stock at a public offering price of $22.00
per share for net proceeds of $407.7 million, after deducting underwriting discounts and commissions of $27.1 million. We also incurred offering costs
payable  by  us  of  $7.2  million  which  we  recognized  as  a  charge  to  additional  paid-in-capital.  The  shares  of  common  stock  sold  in  the  IPO  and  the  net
proceeds from the IPO included the full exercise of the underwriters’ option to purchase additional shares.

In connection with the closing of our IPO, we repaid in full the $150.0 million outstanding principal amount and $3.6 million accrued interest on our
second lien term loan and terminated the related loan agreement. Additionally, using the remainder of the net proceeds, together with excess cash on hand,
we prepaid a portion of the term loan outstanding under our first lien credit agreement, dated as of October 22, 2018 (as amended, the “First Lien Credit
Agreement”) totaling $248.0 million and $3.8 million of accrued interest. On October 23, 2019, we prepaid an additional $15.0 million of principal on the
term loan outstanding under our First Lien Credit Agreement. See “—Liquidity and Capital Resources” for additional information.

In addition, in fiscal 2019, we recognized $24.3 million for share-based compensation expense related to time-based stock options granted prior to
our IPO, for which vesting became probable upon completion of our IPO, as well as $3.0 million for share-based compensation expense related to time-
based stock options and RSUs granted as part of and subsequent to our IPO. See NOTE 7—Share-based Awards to our Consolidated Financial Statements
for additional information.

Secondary Public Offerings

On October 8, 2019, certain of our selling stockholders completed a secondary public offering of shares of our common stock. We did not receive
any  of  the  proceeds  from  the  sale  of  these  shares  by  the  selling  stockholders.  We  incurred  related  offering  costs  of  $1.1  million  which  are  included  in
selling, general and administrative expenses for fiscal 2019. We received $3.2 million in cash (excluding withholding taxes) in connection with the exercise
of 451,470 options by certain stockholders participating in this secondary public offering.

On February 3, 2020, certain of our selling stockholders completed another secondary public offering of shares of our common stock. We did not
receive any of the proceeds from the sale of these shares by the selling stockholders. We incurred offering costs payable by us of $1.1 million. We received
$1.4  million  in  cash  (excluding  withholding  taxes)  in  connection  with  the  exercise  of  191,470  options  by  certain  stockholders  participating  in  this
secondary public offering.

45

Table of Contents

COVID-19

On  March  11,  2020,  the  World  Health  Organization  declared  the  novel  strain  of  coronavirus,  COVID-19,  a  global  pandemic  and  recommended
containment  and  mitigation  measures  worldwide.  As  a  result,  many  states,  including  California,  Washington  and  Oregon,  where  we  have  a  significant
number of stores, have declared a state of emergency, closed schools and non-essential businesses and enacted limitations on the number of people allowed
to gather at one time in the same space. As of the date of this filing, grocery stores are considered essential businesses in states and counties that have
enacted  requirements  that  residents  leave  their  homes  only  for  essential  business  (“shelter  in  place”)  and  are  able  to  continue  operating.  However,  we
expect that our IOs may face staffing challenges so long as school closures and COVID-19-related concerns exist. In addition, certain inventory items such
as water, beans and bread as well as key cleaning supplies and protective equipment have been, and may continue to be, in short supply. These factors
could  impact  the  ability  of  stores  to  operate  normal  hours  of  operation  or  have  sufficient  inventory  at  all  times  which  may  disrupt  our  business  and
negatively  impact  our  financial  results.  Further,  planned  construction  and  opening  of  new  stores  may  be  negatively  impacted  due  to  shelter  in  place
requirements and the closure of government offices in certain areas. In the event that an employee, IO, or IO employee tests positive for COVID-19, we
may have to temporarily close a store, office or distribution center for cleaning and/or quarantine one or more employees which could negatively impact
our financial results. We cannot reasonably estimate the length or severity of this pandemic, but it could have a material adverse impact on our consolidated
financial position, consolidated results of operations, and consolidated cash flows in fiscal 2020. See “Item 1A. Risk Factors—Major health epidemics,
such as the outbreak caused by a coronavirus (COVID-19), and other outbreaks could disrupt and adversely affect our operations, financial condition and
business” for additional information.

Key Factors and Measures We Use to Evaluate Our Business

We consider a variety of financial and operating measures in assessing the performance of our business. The key GAAP measures we use are net
sales, gross profit and gross margin, selling, general and administrative expenses (“SG&A”) and operating income. The key operational metrics and non-
GAAP measures we use are number of new stores, comparable store sales, EBITDA, adjusted EBITDA and non-GAAP adjusted net income.

Fiscal 2019 Overview

Key financial and operating performance results for our fiscal 2019 compared to our fiscal 2018 are as follows:

•

Net  sales  increased  by  11.9%  to  approximately  $2.56  billion  for  fiscal  2019  from  approximately  $2.29  billion  for  fiscal  2018;  comparable  store
sales increased by 5.2% in fiscal 2019 compared to a 3.9% increase in fiscal 2018.

• We opened 34 new stores and closed 3, ending fiscal 2019 with 347 stores in six states.

• Net income decreased 2.8% to $15.4 million, or $0.19 per diluted share for fiscal 2019, compared to net income of $15.9 million, or $0.23 per

diluted share, for fiscal 2018.

• Adjusted EBITDA(1) increased 10.6% to $169.8 million for fiscal 2019 compared to $153.6 million for fiscal 2018.

• Non-GAAP adjusted net income(1) increased 31.7% to $65.0 million, or $0.79 per non-GAAP diluted share, for fiscal 2019 compared to $49.3

million, or $0.72 per non-GAAP diluted share, for fiscal 2018.

_______________________
(1)

Adjusted EBITDA, non-GAAP adjusted net income and non-GAAP adjusted diluted earnings per share are non-GAAP financial measures and should be considered
as a supplement to, and not as a substitute for, or superior to, financial measures calculated in accordance with GAAP. See GAAP to non-GAAP reconciliations in the
“Operating Metrics and Non-GAAP Financial Measures” section below for additional information.

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Table of Contents

Key Components of Results of Operations

Net Sales

We recognize revenues from the sale of products at the point of sale, net of any taxes or deposits collected and remitted to governmental authorities.
Discounts provided to customers by us are recognized at the time of sale as a reduction in sales as the products are sold. Discounts that are funded solely by
IOs are not recognized as a reduction in sales as the IO bears the incidental costs arising from the discount. We do not accept manufacturer coupons. Sales
consist  of  sales  from  comparable  stores  and  non-comparable  stores,  described  below  under  “Comparable  Store  Sales.”  Growth  of  our  sales  is  primarily
driven  by  expansion  of  our  store  base  in  existing  and  new  markets  as  well  as  comparable  store  sales  growth.  Sales  are  impacted  by  product  mix  and
availability, as well as promotional and competitive activities and the spending habits of our customers. Our ever-changing selection of offerings across
diverse product categories supports growth in sales by attracting new customers and encouraging repeat visits from our existing customers. The spending
habits of our customers are subject to macroeconomic conditions and changes in discretionary income. Our customers’ discretionary income is primarily
impacted by wages, fuel and other cost-of-living increases including food-at-home inflation, as well as consumer trends and preferences, which fluctuate
depending  on  the  environment.  Because  we  offer  a  broad  selection  of  merchandise  at  extreme  values,  historically  we  have  benefited  from  periods  of
economic uncertainty.

Cost of Sales, Gross Profit and Gross Margin

Cost  of  sales  includes,  among  other  things,  merchandise  costs,  inventory  markdowns,  inventory  losses  and  transportation,  distribution  and
warehousing costs, including depreciation. Gross profit is equal to our sales less our cost of sales. Gross margin is gross profit as a percentage of our sales.
Gross margin is a measure used by management to indicate whether we are selling merchandise at an appropriate gross profit. Gross margin is impacted by
product mix and availability, as some products generally provide higher gross margins, and by our merchandise costs, which can vary. Gross margin is also
impacted by the costs of distributing and transporting product to our stores, which can vary. Our gross profit is variable in nature and generally follows
changes  in  sales.  Our  disciplined  buying  approach  has  produced  consistent  gross  margins  throughout  economic  cycles  which  we  believe  has  helped  to
mitigate adverse impacts on gross profit and results of operations. The components of our cost of sales may not be comparable to the components of cost of
sales or similar measures of our competitors and other retailers. As a result, our gross profit and gross margin may not be comparable to similar data made
available by our competitors and other retailers.

Prior  to  fiscal  2014,  we  calculated  gross  margin  based  on  gross  sales,  not  deducting  for  deposits  collected  or  discounts  provided,  and  excluding

warehouse depreciation.

Selling, General and Administrative Expenses

SG&A  expenses  are  comprised  of  both  store-related  expenses  and  corporate  expenses.  Store-related  expenses  include  commissions  paid  to  IOs,
occupancy and shared maintenance costs, Company-operated store expenses, including payroll, benefits, supplies and utilities and the cost of opening new
IO stores. Corporate expenses include payroll and benefits for corporate and field support, marketing and advertising, insurance and professional services
and AOT recruiting and training costs. SG&A generally increases as we grow our store base and invest in our corporate infrastructure. SG&A expenses
related to commissions paid to IOs are variable in nature and generally increase as gross profits rise. The remainder of our expenses are primarily fixed in
nature. We continue to closely manage our expenses and monitor SG&A as a percentage of sales. The components of our SG&A may not be comparable to
the components of similar measures of other retailers. We expect that our SG&A will continue to increase in future periods as we continue to grow our
sales revenue.

Operating Income

Operating  income  is  gross  profit  less  SG&A,  depreciation  and  amortization  and  share-based  compensation.  Operating  income  excludes  interest
expense,  net,  debt  extinguishment  and  modification  costs  and  income  tax  expense.  We  use  operating  income  as  an  indicator  of  the  productivity  of  our
business and our ability to manage expenses.

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Table of Contents

Results of Operations

The following tables summarize key components of our results of operations for the periods presented, both in dollars and as a percentage of net

sales (amounts in thousands, except for percentages):

Net sales

Cost of sales

Gross profit

Operating expenses:

Selling, general and administrative

Depreciation and amortization

Share-based compensation

Total operating expenses

Income from operations

Other expense:

Interest expense, net

Debt extinguishment and modification costs

Total other expense

Income before income taxes

Income tax expense

Net income

Percentage of sales (1)
Net sales

Cost of sales

Gross profit

Operating expenses:

Selling, general and administrative

Depreciation and amortization

Share-based compensation

Total operating expenses

Income from operations

Other expense:

Interest expense, net

Debt extinguishment and modification costs

Total other expense

Income before income taxes

Income tax expense

Net income
_______________________
(1)

Components may not sum to totals due to rounding.

Fiscal Year Ended

December 28,
2019
2,559,617    $

December 29,
2018
2,287,660    $

December 30,
2017
2,075,465   

$

1,772,515   

787,102   

1,592,263   

695,397   

1,443,582   

631,883   

639,437   

47,883   

31,439   

718,759   

68,343   

45,927   

5,634   

51,561   

16,782   

1,363   

557,100   

45,421   

10,409   

612,930   

82,467   

55,362   

5,253   

60,615   

21,852   

5,984   

$

15,419    $

15,868    $

510,136   

43,152   

1,659   

554,947   

76,936   

49,698   

1,466   

51,164   

25,772   

5,171   

20,601   

December 28,
2019

Fiscal Year Ended

December 29,
2018

December 30,
2017

100.0  %

69.2  %

30.8  %

25.0  %

1.9  %

1.2  %

28.1  %

2.7  %

1.8  %

0.2  %

2.0  %

0.7  %

0.1  %

0.6  %

100.0  %

69.6  %

30.4  %

24.4  %

2.0  %

0.5  %

26.8  %

3.6  %

2.4  %

0.2  %

2.6  %

1.0  %

0.3  %

0.7  %

100.0  %

69.6  %

30.4  %

24.6  %

2.1  %

0.1  %

26.7  %

3.7  %

2.4  %

0.1  %

2.5  %

1.2  %

0.2  %

1.0  %

48

Table of Contents

Operating Metrics and Non-GAAP Financial Measures

Number of New Stores

The number of new stores reflects the number of stores opened during a particular reporting period. New stores require an initial capital investment

in the store build-outs, fixtures and equipment which we amortize over time as well as cash required for inventory and pre-opening expenses.

We expect new store growth of IO stores to be the primary driver of our sales growth. We lease substantially all of our store locations. Our initial

lease terms on stores are typically ten years with options to renew for two or three successive five-year periods.

Comparable Store Sales

We use comparable store sales as an operating metric to measure performance of a store during the current reporting period against the performance

of the same store in the corresponding period of the previous year. Comparable store sales are impacted by the same factors that impact sales.

Comparable store sales consists of sales from our stores beginning on the first day of the fourteenth full fiscal month following the store’s opening,
which is when we believe comparability is achieved. Included in our comparable store definition are those stores that have been remodeled, expanded, or
relocated in their existing location or respective trade areas. Excluded from our comparable store definition are those stores that have been closed for an
extended period as well as any planned store closures or dispositions. When applicable, we exclude the sales in the non-comparable week of a 53-week
year from the same store sales calculation.

Opening new stores is a primary component of our growth strategy and, as we continue to execute on our growth strategy, we expect a significant
portion of our sales growth will be attributable to non-comparable store sales. Accordingly, comparable store sales is only one measure we use to assess the
success of our growth strategy.

Prior to fiscal 2014, we calculated comparable store sales growth based on gross sales for stores beginning on the 366th day after opening. While we
believe  results  under  this  prior  method  do  not  materially  differ  from  results  under  our  current  method,  we  believe  that  our  current  methodology  more
appropriately adjusts for higher sales volumes that typically occur in conjunction with a store’s grand opening events.

EBITDA, Adjusted EBITDA and Non-GAAP Adjusted Net Income

EBITDA,  adjusted  EBITDA  and  non-GAAP  adjusted  net  income  are  key  metrics  used  by  management  and  our  board  of  directors  to  assess  our
financial performance. EBITDA, adjusted EBITDA and non-GAAP adjusted net income are also frequently used by analysts, investors and other interested
parties to evaluate companies in our industry. We use EBITDA, adjusted EBITDA and non-GAAP adjusted net income to supplement GAAP measures of
performance to evaluate the effectiveness of our business strategies, to make budgeting decisions and to compare our performance against that of other peer
companies using similar measures. In addition, we use EBITDA to supplement GAAP measures of performance to evaluate our performance in connection
with  compensation  decisions.  Management  believes  it  is  useful  to  investors  and  analysts  to  evaluate  these  non-GAAP  measures  on  the  same  basis  as
management uses to evaluate our operating results. We believe that excluding items from operating income, net income and net income per diluted share
that may not be indicative of, or are unrelated to, our core operating results, and that may vary in frequency or magnitude, enhances the comparability of
our results and provides a better baseline for analyzing trends in our business.

We  define  EBITDA  as  net  income  before  net  interest  expense,  income  taxes  and  depreciation  and  amortization  expenses.  Adjusted  EBITDA
represents  EBITDA  adjusted  to  exclude  share-based  compensation  expense,  purchase  accounting  inventory  adjustments,  debt  extinguishment  and
modification  costs,  non-cash  rent,  asset  impairment  and  gain  or  loss  on  disposition,  new  store  pre-opening  expenses,  dead  rent  for  acquired  leases,
provision for accounts receivable reserves and certain other expenses. Non-GAAP adjusted net income represents net income adjusted for the previously
mentioned EBITDA adjustments, further adjusted for costs related to amortization of purchase accounting assets and deferred financing costs and tax effect
of  total  adjustments.  EBITDA,  adjusted  EBITDA  and  non-GAAP  adjusted  net  income  are  non-GAAP  measures  and  may  not  be  comparable  to  similar
measures  reported  by  other  companies.  EBITDA,  adjusted  EBITDA  and  non-GAAP  adjusted  net  income  have  limitations  as  analytical  tools,  and  you
should not consider them in isolation or as a substitute for analysis of our results as reported under GAAP. We address the limitations of the non-GAAP
measures  through  the  use  of  various  GAAP  measures.  In  the  future  we  may  incur  expenses  or  charges  such  as  those  added  back  to  calculate  adjusted
EBITDA or non-GAAP adjusted net income. Our presentation of adjusted EBITDA and non-GAAP adjusted net income should not be construed as an
inference that our future results will be unaffected by the adjustments we have used to derive our non-GAAP measures.

49

Table of Contents

The following table summarizes key operating metrics and non-GAAP components of our results of operations for the periods presented (amounts in

thousands, except for percentages and store counts):

Other Financial and Operations Data
Number of new stores

Number of stores open at end of period

Comparable store sales growth (1)
EBITDA (2)
Adjusted EBITDA (2)
Non-GAAP adjusted net income (2)
_______________________
(1)

December 28,
2019

Fiscal Year Ended

December 29,
2018

December 30,
2017

34 

347 

5.2  %

26 

316 

3.9  %

$

$

$

112,852 

  $

169,842 

  $

64,963 

  $

124,271 

  $

153,578 

  $

49,308 

  $

29 

293 

5.3  %

118,622 

136,319 

48,655 

Comparable store sales consist of sales from our stores beginning on the first day of the fourteenth full fiscal month following the store’s opening, which is when we
believe comparability is achieved.
See “—GAAP to Non-GAAP Reconciliations” section below for a reconciliation from our net income to EBITDA and adjusted EBITDA, net income to non-GAAP
adjusted net income, and GAAP to non-GAAP earnings per share for the periods presented:

(2)

GAAP to Non-GAAP Reconciliations

The  following  tables  provide  a  reconciliation  from  our  GAAP  net  income  to  EBITDA  and  adjusted  EBITDA,  GAAP  net  income  to  non-GAAP

adjusted net income, and our GAAP to non-GAAP earnings per share for the periods presented:

Net income

Interest expense, net

Income tax expense

Depreciation and amortization expenses (a)

EBITDA

Share-based compensation expenses (b)
Debt extinguishment and modification costs (c)
Non-cash rent (d)
Asset impairment and gain or loss on disposition (e)
New store pre-opening expenses (f)
Rent for acquired leases (g)
Provision for accounts receivable reserves (h)
Other (i)

Adjusted EBITDA

December 28,
2019

Fiscal Year Ended

December 29,
2018

December 30,
2017

$

15,419    $

15,868    $

45,927   

1,363   

50,143   

112,852   

31,439   

5,634   

10,582   

1,957   

1,509   

—   

2,575   

3,294   

55,362   

5,984   

47,057   

124,271   

10,409   

5,253   

7,903   

1,306   

1,555   

—   

749   

2,132   

20,601   

49,698   

5,171   

43,152   

118,622   

1,659   

1,466   

8,401   

549   

1,807   

72   

3,004   

739   

$

169,842    $

153,578    $

136,319   

50

 
 
 
 
 
 
 
 
 
Table of Contents

Net income

Share-based compensation expenses (b)
Debt extinguishment and modification costs (c)
Non-cash rent (d)
Asset impairment and gain or loss on disposition (e)
New store pre-opening expenses (f)
Rent for acquired leases (g)
Provision for accounts receivable reserves (h)
Other (i)
Amortization of purchase accounting assets and deferred financing costs (j)
Tax effect of total adjustments (k)

Non-GAAP adjusted net income

GAAP earnings per share (l)

Basic

Diluted

Non-GAAP adjusted earnings per share (l)

Basic

Diluted

GAAP weighted average shares outstanding (l)

Basic

Diluted

Non-GAAP weighted average shares outstanding (l)

Basic

Diluted

Fiscal Year Ended

December 29,
2018

December 30,
2017

December 28,
2019

$

15,419    $

31,439   

5,634   

10,582   

1,957   

1,509   

—   

2,575   

3,294   

11,917   

(19,363)  

15,868    $

10,409   

5,253   

7,903   

1,306   

1,555   

—   

749   

2,132   

16,744   

(12,611)  

$

$

$

$

$

64,963    $

49,308    $

0.20    $

0.19    $

0.82    $

0.79    $

79,044   

81,863   

79,044   

81,863   

0.24    $

0.23    $

0.72    $

0.72    $

68,473   

68,546   

68,473   

68,546   

20,601   

1,659   

1,466   

8,401   

549   

1,807   

72   

3,004   

739   

17,399   

(7,042)  

48,655   

0.30   

0.30   

0.71   

0.71   

68,232   

68,332   

68,232   

68,332   

___________________________
(a)

Includes  depreciation  related  to  our  distribution  centers  which  is  included  within  the  cost  of  sales  line  item  in  our  consolidated  statements  of  operations  and
comprehensive  income.  See  NOTE  1—Organization  and  Summary  of  Significant  Accounting  Policies  to  our  Consolidated  Financial  Statements  for  additional
information about the components of cost of sales.
Includes $3.6 million, $10.0 million, and $1.3 million of cash dividends paid in fiscal 2019, 2018, and 2017 respectively, in respect of vested options as a result of
dividends declared in connection with our recapitalizations in fiscal 2018 and 2016.
Represents the write-off of debt issuance costs and debt discounts related to the repricing and/or repayment of our first and second lien credit facilities. See NOTE 6
—Long-term Debt to our Consolidated Financial Statements for additional information.
Consists  of  the  non-cash  portion  of  rent  expense,  which  represents  the  difference  between  our  straight-line  rent  expense  recognized  under  GAAP  and  cash  rent
payments. The adjustment can vary depending on the average age of our lease portfolio, which has been impacted by our significant growth in recent years. Non-
cash rent was impacted by the adoption of ASC 842, Leases, which moved approximately $3.2 million out of amortization expense and into non-cash rent expense.
Represents impairment charges with respect to planned store closures and gains or losses on dispositions of assets in connection with store transitions to new IOs.
Includes marketing, occupancy and other expenses incurred in connection with store grand openings, including costs that will be the IO’s responsibility after store
opening.
Represents cash occupancy costs on leases acquired from Fresh & Easy, Inc. in 2015 for the periods prior to opening new stores on such sites (commonly referred to
as “dead rent”).
Represents non-cash changes in reserves related to our IO notes and accounts receivable.
Other non-recurring, non-cash or discrete items as determined by management, including transaction related costs, personnel-related costs, store closing costs, legal
expenses, strategic project costs, and miscellaneous costs.
Represents  the  amortization  of  debt  issuance  costs  and  incremental  amortization  of  an  asset  step-up  resulting  from  purchase  price  accounting  related  to  the  2014
H&F Acquisition which included trademarks, customer lists, and below-market leases. In fiscal 2019, due to the adoption of ASC 842, Leases, approximately $3.2
million in below-market lease amortization expense was moved out of this line and into non-cash rent expense.
Represents the tax effect of the total adjustments. Because of the increased impact of discrete items on our effective tax rate including the excess tax benefits from
the exercise and vest of share-based awards, beginning in the fourth quarter of fiscal 2019, we changed our methodology in order to tax effect the total adjustments
on a discrete basis excluding any non-recurring and unusual tax items. Prior to the fourth quarter of fiscal 2019, the methodology we used was to calculate the tax
effect of the total adjustments using our quarterly effective tax rate.
On June 6, 2019, we effected a 1.403 for 1 forward stock split. All share amounts and per share disclosures for all periods presented have been adjusted retroactively
for the impact of this forward stock split.

(b)

(c)

(d)

(e)
(f)

(g)

(h)
(i)

(j)

(k)

(l)

51

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Comparison of fiscal 2019 to fiscal 2018 (dollars in thousands)

Net Sales

Net sales

December 28,
2019
2,559,617    $

December 29,
2018
2,287,660    $

$

$ Change

% Change

271,957   

11.9  %

Fiscal Year Ended

The  increase  in  net  sales  for  fiscal  2019  compared  to  fiscal  2018  was  due  to  non-comparable  store  sales  growth  attributable  to  the  net  31  stores

opened during fiscal 2019 as well as an increase in comparable store sales.

Comparable  store  sales  increased  5.2%  for  fiscal  2019  compared  to  fiscal  2018,  primarily  driven  by  strong  opportunistic  and  every  day  product
purchasing, continued growth of our Natural, Organic, Specialty and Healthy (“NOSH”) business and expansion and effectiveness of our corporate and IO-
led marketing initiatives.

Cost of Sales

Cost of sales

% of net sales

December 28,
2019
1,772,515 

$

  $

December 29,
2018
1,592,263 

$ Change

% Change

  $

180,252   

11.3  %

Fiscal Year Ended

69.2  %

69.6  %

The increase in cost of sales for fiscal 2019 compared to fiscal 2018 was primarily the result of new store growth and an increase in comparable

store sales. Costs as a percentage of sales decreased slightly due to strong purchasing and inventory management.

Gross Profit and Gross Margin

Gross profit

Gross margin

December 28,
2019

December 29,
2018

$ Change

% Change

$

787,102 

  $

695,397 

  $

91,705   

13.2  %

Fiscal Year Ended

30.8  %

30.4  %

The increase in gross profit for fiscal 2019 compared to fiscal 2018 was primarily the result of new store growth and an increase in comparable

store sales. Our gross margin increased modestly for fiscal 2019 compared to fiscal 2018 due to strong purchasing and inventory management.

Selling, General and Administrative Expenses (“SG&A”)

SG&A

% of net sales

December 28,
2019

December 29,
2018

$ Change

% Change

$

639,437 

  $

557,100 

  $

82,337   

14.8  %

Fiscal Year Ended

25.0  %

24.4  %

The increase in SG&A for fiscal 2019 compared to fiscal 2018 was primarily driven by increased selling expenses related to new store growth and
higher sales volume. These increased expenses consisted primarily of commissions, store occupancy and shared maintenance costs, as well as investments
in general and administrative infrastructure to support the continued growth in the business. SG&A was also impacted by the adoption of ASC 842, Leases,
which moved approximately $3.2 million of previous amortization expense into non-cash rent.

As a percentage of sales, SG&A increased modestly for fiscal 2019 compared to fiscal 2018 partially as a result of approximately $4.5 million in
additional  costs  incurred  to  comply  with  public  company  requirements  including  incremental  insurance,  accounting,  and  legal  expense  as  well  as  costs
required to comply with the Sarbanes-Oxley Act.

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Depreciation and Amortization Expense

Depreciation and amortization

% of net sales

December 28,
2019

December 29,
2018

$ Change

% Change

$

47,883 

  $

45,421 

  $

2,462   

5.4  %

Fiscal Year End

1.9  %

2.0  %

The increase in depreciation and amortization expenses for fiscal 2019 compared to fiscal 2018 is primarily driven by new store growth and other
capital investments, partially offset by the adoption of ASC 842, Leases, which moved approximately $3.2 million of previous amortization expense into
SG&A expenses.

Share-based Compensation Expense

Share-based compensation

% of net sales

December 28,
2019

December 29,
2018

$ Change

% Change

$

31,439 

  $

10,409 

  $

21,030   

202.0  %

Fiscal Year Ended

1.2  %

0.5  %

The increase in share-based compensation expense for fiscal 2019 compared to fiscal 2018 was primarily driven by $24.3 million for share-based
compensation expense related to time-based stock options granted prior to our IPO and $3.0 million for share-based compensation expense related to time-
based  stock  options  and  RSUs  granted  as  part  of  and  subsequent  to  our  IPO,  with  the  remaining  difference  primarily  relating  to  payment  of  dividends
declared in connection with our recapitalizations in fiscal 2018 and 2016 for outstanding stock options that became exercisable during fiscal 2019.

 We did not record compensation expense for time-based stock options grants prior to our IPO in June 2019 because such time-based options were
subject to a post-termination repurchase right by us until certain contingent events occurred, and such contingent events were not deemed probable prior to
our IPO. When the IPO occurred and the repurchase feature lapsed, this contingent event resulted in share-based compensation expense on these options
being  recorded.  We  recognized  share-based  compensation  expense  for  prior  service  completed  as  of  the  IPO  date  and  began  recognizing  the  remaining
unamortized share-based compensation expense related to these outstanding time-based options over the remaining service period.

Prior to our IPO, share-based compensation expense was primarily related to the equity awards granted to our board of directors and dividends paid
in  connection  with  our  recapitalizations  in  fiscal  2018  and  2016.  See  NOTE  7—Share-based  Awards  to  our  Consolidated  Financial  Statements  for
additional information.

Interest Expense, net

Interest expense, net

% of net sales

December 28,
2019

December 29,
2018

$ Change

% Change

$

45,927 

  $

55,362 

  $

(9,435)  

(17.0) %

Fiscal Year Ended

1.8  %

2.4  %

The decrease in interest expense, net for fiscal 2019 compared to fiscal 2018 was primarily driven by lower total borrowings under our First Lien

Credit Agreement and the repayment in full of our Second Lien Credit Agreement.

In connection with the closing of our IPO in the second quarter of fiscal 2019, we repaid in full the $150.0 million outstanding principal amount on
our second lien term loan and terminated the related loan agreement. Additionally, we prepaid a portion of our term loan outstanding under the First Lien
Credit Agreement totaling $263.0 million.

In  July  2019,  we  repriced  and  amended  our  existing  First  Lien  Credit  Agreement  by  replacing  the  existing  term  loan  with  a  new  $475.2  million
senior  secured  term  loan  credit  facility,  The  First  Replacement  Term  Loan,  discussed  below  under  “—Liquidity  and  Capital  Resources.”  The  First
Replacement Term Loan reduced the applicable margin rates compared to the prior term loan. On October 23, 2019, we prepaid an additional $15.0 million
of principal on the First Replacement Term Loan. See NOTE 6—Long-term Debt to our Consolidated Financial Statements for additional information.

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Debt Extinguishment and Modification Costs

Debt extinguishment and modification costs

$

% of net sales

Fiscal Year Ended

December 28,
2019

December 29,
2018

5,634 

0.2  %

5,253 

  $

0.2  %

$ Change

% Change

381   

7.3  %

During fiscal 2019, we wrote-off $4.1 million of debt issuance costs and incurred $0.2 million of debt modification costs related to the repricing and
amendment of our First Lien Credit Agreement, and repaid in full our outstanding second lien term loan and terminated the related loan agreement. During
fiscal 2018, we wrote-off $3.5 million of debt issuance costs and incurred $1.8 million of debt modification costs related to the 2018 recapitalization and
related repayment in full of our prior first lien credit agreement. See NOTE 6—Long-term Debt to our Consolidated Financial Statements for additional
information.

Income Tax Expense

Income tax expense

% of net sales

Effective tax rate

December 28,
2019

December 29,
2018

$ Change

% Change

$

1,363 

  $

5,984 

  $

(4,621)  

(77.2) %

Fiscal Year Ended

0.1  %

8.1  %

0.3  %

27.4  %

The decrease in income tax expense in fiscal 2019 compared to fiscal 2018 was primarily the result of lower income before taxes, which was mainly
due to the share-based compensation expense of $31.4 million we recognized in connection with the IPO as discussed previously. As a result, our effective
tax rate decreased to 8.1% for fiscal 2019 from 27.4% for fiscal 2018 primarily due to excess tax benefits from the exercise and vesting of share-based
awards. See NOTE 9—Income Taxes to our Consolidated Financial Statements for additional information.

Net Income

Net income

% of net sales

December 28,
2019

December 29,
2018

$ Change

% Change

$

15,419 

  $

15,868 

  $

(449)  

(2.8) %

Fiscal Year Ended

0.6  %

0.7  %

As a result of the foregoing, net income decreased modestly in fiscal 2019 compared to fiscal 2018.

Adjusted EBITDA

December 28,
2019

December 29,
2018

$ Change

% Change

Fiscal Year Ended

Adjusted EBITDA

$

169,842    $

153,578    $

16,264   

10.6  %

The increase in adjusted EBITDA for fiscal 2019 compared to fiscal 2018 was primarily due to the aforementioned sales growth and gross margin
expansion, partially offset by increased SG&A expenses including the impact of approximately $4.5 million in additional costs incurred to comply with
public company requirements.

Non-GAAP Adjusted Net Income

Non-GAAP adjusted net income

$

64,963    $

49,308    $

15,655   

31.7  %

The  increase  in  non-GAAP  adjusted  net  income  for  fiscal  2019  compared  to  fiscal  2018  was  primarily  due  to  our  increase  in  sales,  which  was
primarily driven by the increase in store count for fiscal 2019 compared to fiscal 2018 and comparable sales of 5.2% and 3.9%, respectively. Additionally,
our interest expense decreased for fiscal 2019 compared to fiscal 2018 as discussed previously.

December 28,
2019

December 29,
2018

$ Change

% Change

Fiscal Year Ended

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Comparison of fiscal 2018 to fiscal 2017 (dollars in thousands)

Net Sales

Net sales

December 29,
2018
2,287,660    $

December 30,
2017
2,075,465    $

$

$ Change

% Change

212,195   

10.2  %

Fiscal Year Ended

The  increase  in  net  sales  for  fiscal  2018  compared  to  fiscal  2017  was  due  to  non-comparable  store  sales  growth  attributable  to  the  net  23  stores

opened during fiscal 2018 as well as an increase in comparable store sales.

Comparable store sales increased 3.9% for fiscal 2018 compared to fiscal 2017, primarily driven by increases in both the average transaction size
and number of customer transactions, strong opportunistic purchasing, the expansion of our digital marketing initiatives, and the continued growth of our
Natural, Organic, Specialty and Healthy (“NOSH”) business.

Cost of Sales

Cost of sales

% of net sales

December 29,
2018
1,592,263 

$

  $

December 30,
2017
1,443,582 

$ Change

% Change

  $

148,681   

10.3  %

Fiscal Year Ended

69.6  %

69.6  %

The increase in cost of sales for fiscal 2018 compared to fiscal 2017 was primarily the result of new store growth and an increase in comparable

store sales. Costs as a percentage of sales remained flat at 69.6% for fiscal 2018 and fiscal 2017, respectively.

Gross Profit and Gross Margin

Gross profit

Gross margin

December 29,
2018

December 30,
2017

$ Change

% Change

$

695,397 

  $

631,883 

  $

63,514   

10.1  %

Fiscal Year Ended

30.4  %

30.4  %

The increase in gross profit for fiscal 2018 compared to fiscal 2017 was primarily the result of new store growth and an increase in comparable

store sales. Our gross margin remained flat at 30.4% for fiscal 2018 and fiscal 2017 respectively.

Selling, General and Administrative Expenses (“SG&A”)

SG&A

% of net sales

December 29,
2018

December 30,
2017

$ Change

% Change

$

557,100 

  $

510,136 

  $

46,964   

9.2  %

Fiscal Year Ended

24.4  %

24.6  %

The increase in SG&A for fiscal 2018 compared to fiscal 2017 was primarily driven by increased selling expenses related to new store growth and
higher sales volume. These increased expenses consisted primarily of commissions, store occupancy and shared maintenance costs, as well as investments
in general and administrative infrastructure to support the continued growth in the business.

As a percentage of sales, SG&A improved modestly for fiscal 2018 compared to fiscal 2017. This improvement was driven partially by a decrease in
the provision for IO notes and receivables due to a combination of improved store performance and operational efficiencies which helped mitigate rising
costs for IOs, improving the collectability of IO notes and receivables. However, IOs manage their own finances and their financial acumen and expense
management practices vary significantly. As we do not control the management decisions in the stores, and as IOs implement a variety of practices with
variability in their individual and collective outcomes, we experience variability in the provision and allowance over time as we assess the ability of each
IO to repay the notes.

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Table of Contents

Depreciation and Amortization Expense

Depreciation and amortization

% of net sales

December 29,
2018

December 30,
2017

$ Change

% Change

$

45,421 

  $

43,152 

  $

2,269   

5.3  %

Fiscal Year End

2.0  %

2.1  %

The  increase  in  depreciation  and  amortization  expenses  (exclusive  of  distribution  center  depreciation  included  in  cost  of  sales)  for  fiscal  2018

compared to fiscal 2017 is primarily driven by new store growth and other capital investments.

Share-based Compensation Expense

Share-based compensation

% of net sales

December 29,
2018

December 30,
2017

$ Change

% Change

$

10,409 

  $

1,659 

  $

8,750   

527.4  %

Fiscal Year Ended

0.5  %

0.1  %

The increase in share-based compensation expense for fiscal 2018 compared to fiscal 2017 was primarily driven by expense related to the payment
of dividends declared in connection with our recapitalizations in fiscal 2018 and 2016 for outstanding stock options that became exercisable during fiscal
2018.

Interest Expense, net

Interest expense, net

% of net sales

December 29,
2018

December 30,
2017

$ Change

% Change

$

55,362 

  $

49,698 

  $

5,664   

11.4  %

Fiscal Year Ended

2.4  %

2.4  %

The  increase  in  interest  expense,  net  for  fiscal  2018  compared  to  fiscal  2017  was  primarily  driven  by  rising  interest  rates  and  an  increase  of

$150.0 million in our total debt related to the 2018 recapitalization.

Debt Extinguishment and Modification Costs

Debt extinguishment and modification costs

$

% of net sales

December 29,
2018

December 30,
2017

$ Change

Fiscal Year Ended

5,253 

0.2  %

1,466 

  $

3,787   

0.1  %

% Change
258.3% 

The increase in debt extinguishment and modification costs for fiscal 2018 compared to fiscal 2017 was primarily driven by the write-off of debt

issuance costs and non-capitalizable modification costs related to the 2018 recapitalization.

56

 
 
Table of Contents

Income Tax Expense

Income tax expense

% of net sales

Effective tax rate

December 29,
2018

December 30,
2017

$ Change

% Change

$

5,984 

  $

5,171 

  $

813   

15.7  %

Fiscal Year Ended

0.3  %

27.4  %

0.2  %

20.1  %

The increase in income tax expense for fiscal 2018 compared to fiscal 2017 was primarily the result of an increase in our effective tax rate, which
was due to a $5.4 million provisional tax benefit recorded in fiscal 2017 year pursuant to the provisions of the 2017 Tax Act (the “Tax Act”). As a result,
our effective tax rate increased to 27.4% for fiscal 2018 from 20.1% for fiscal 2017. The effective tax rate increase was partially offset by a $3.9 million
decrease in income before taxes.

The Tax Act was enacted on December 22, 2017 and among other things, decreased the existing maximum federal corporate income tax rate from
35% to 21%. The provisional tax benefit of $5.4 million recorded in fiscal 2017 was primarily due to the net impact of the revaluation of net deferred tax
liability balances at fiscal year-end. See NOTE 9—Income Taxes to our Consolidated Financial Statements for additional information.

Net Income

Net income

% of net sales

December 29,
2018

December 30,
2017

$ Change

% Change

$

15,868 

  $

20,601 

  $

(4,733)  

(23.0) %

Fiscal Year Ended

0.7  %

1.0  %

As a result of the foregoing, net income decreased modestly in fiscal 2018 compared to fiscal 2017.

Adjusted EBITDA

December 29,
2018

December 30,
2017

$ Change

% Change

Fiscal Year Ended

Adjusted EBITDA

$

153,578    $

136,319    $

17,259   

12.7  %

The increase in adjusted EBITDA for fiscal 2018 compared to fiscal 2017 was primarily due to our increase in sales, which was primarily driven by
a 3.9% increase in comparable store sales in fiscal 2018 and an increase in fiscal year-end store count to 316 stores in fiscal 2018 as compared to 293 stores
in fiscal 2017.

Non-GAAP Adjusted Net Income

Non-GAAP adjusted net income

$

49,308    $

48,655    $

653   

1.3  %

The  increase  in  non-GAAP  adjusted  net  income  for  fiscal  2018  compared  to  fiscal  2017  was  primarily  due  to  our  increase  in  sales,  which  was
primarily driven by a 3.9% increase in comparable store sales in fiscal 2018 and an increase in fiscal year-end store count to 316 stores in fiscal 2018 as
compared to 316 stores in fiscal 2017.

December 29,
2018

December 30,
2017

$ Change

% Change

Fiscal Year Ended

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Liquidity and Capital Resources

Our  primary  sources  of  liquidity  are  net  cash  provided  by  operating  activities  and  borrowings  and  availability  under  our  First  Lien  Credit
Agreement. In addition, we also have a $100.0 million revolving credit facility available under our First Lien Credit Agreement. As of December 28, 2019,
we had $3.6 million of outstanding standby letters of credit and $96.4 million of remaining borrowing capacity available under the revolving credit facility.

Our  primary  cash  needs  are  for  working  capital,  capital  expenditures,  and  to  meet  debt  service  requirements.  Historically,  we  have  funded  our
working capital and capital expenditures requirements with internally generated cash on hand, and most recently through our initial public offering of our
common  stock  in  June  2019  as  described  further  below.  As  of  December  28,  2019,  we  had  cash  and  cash  equivalent  of  $28.1  million,  which  consisted
primarily of cash held in checking and money market accounts with financial institutions.

On  June  24,  2019,  we  completed  our  IPO  in  which  we  sold  19,765,625  shares  of  our  common  stock,  including  2,578,125  shares  from  the  full
exercise of the underwriters’ option to purchase additional shares, at a public offering price of $22.00 per share. We received net proceeds of $407.7 million
after deducting underwriting discounts and commissions of $27.1 million. We also incurred offering costs payable by us of $7.2 million all of which will
have been fully paid as of December 28, 2019 and were charged against the proceeds of the offering.

On October 8, 2019, certain of our selling stockholders completed a secondary public offering of shares of our common stock. We did not receive
any of the proceeds from the sale of these shares by the selling stockholders. We incurred offering costs payable by us of $1.1 million which are included in
SG&A expenses for fiscal 2019. We received $3.2 million in cash (excluding withholding taxes) in connection with the exercise of 451,470 options by
certain stockholders participating in this secondary public offering.

On February 3, 2020, certain of our selling stockholders completed another secondary public offering of shares of our common stock. We did not
receive any of the proceeds from the sale of these shares by the selling stockholders. We incurred offering costs payable by us of $1.1 million which will be
included in SG&A expenses in fiscal 2020. We received $1.4 million in cash (excluding withholding taxes) in connection with the exercise of 191,470
options by certain stockholders participating in this secondary public offering.

The terms of our First Lien Credit Agreement permit voluntarily prepayment without premium or penalty. In connection with the closing of our IPO
on June 24, 2019, we used the net proceeds from the offering to repay in full the $150.0 million outstanding second lien term loan plus $3.6 million accrued
and  unpaid  interest  and  terminated  the  related  agreement.  In  addition,  using  the  remainder  of  the  net  proceeds,  together  with  excess  cash  on  hand,  we
prepaid  a  portion  of  the  term  loan  outstanding  under  our  First  Lien  Credit  Agreement  totaling  $248.0  million  plus  accrued  interest  of  $3.8  million.  We
elected to apply the prepayment against the remaining principal installments in the direct order of maturity. No further principal payment on this term loan
will be due until its maturity in October 2025.

On  July  23,  2019,  we  entered  into  an  incremental  agreement  (the  “Incremental  Agreement”)  to  amend  the  First  Lien  Credit  Agreement.  The
Incremental Agreement refinanced the term loan outstanding under the First Lien Credit Agreement with a replacement $475.2 million senior secured term
loan credit facility (the “First Replacement Term Loan”) with an applicable margin of 3.50% or 3.25% for Eurodollar loans and 2.50% or 2.25% for base
rate loans, in each case depending on the public corporate family rating of GOBP Holdings. The First Replacement Term Loan matured on October 22,
2025, which was the same maturity date as the prior term loan under our First Lien Credit Agreement.

On October 23, 2019, we prepaid $15.0 million of principal on the First Replacement Term Loan.

On January 24, 2020, we entered into a second Incremental Agreement (the “Second Incremental Agreement”) to further amend the First Lien Credit
Agreement. The Second Incremental Agreement refinanced the First Replacement Term Loan with a replacement $460.0 million senior secured term loan
credit facility (the “Second Replacement Term Loan”) with an applicable margin of 2.75% for Eurodollar loans and 1.75% for base rate loans, and made
certain other corresponding technical changes and updates to the previously amended First Lien Credit Agreement. The Second Replacement Term Loan
matures on October 22, 2025, which is the same maturity date as the First Replacement Term Loan.

On  March  19,  2020,  GOBP  Holdings  together  with  another  of  our  wholly  owned  subsidiaries  borrowed  $90.0  million  under  the  revolving  credit
facility, the proceeds of which are to be used as reserve funding for working capital needs as a precautionary measure in light of the economic uncertainty
surrounding the current COVID-19 pandemic. See NOTE 14—Subsequent Events for additional information.

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As of December 28, 2019, we expected to pay an additional $0.7 million related to dividends declared in our recapitalizations in 2018 and 2016 for
stock options that will vest during fiscal 2020 and beyond, of which $0.3 million, $0.2 million, $0.1 million, and $0.1 million is expected to be paid in
fiscal 2020, fiscal 2021, fiscal 2022, and fiscal 2023, respectively. Pursuant to our 2014 Plan, if we are unable to make those payments, we may instead
elect  to  reduce  the  per  share  exercise  price  of  each  such  option  by  an  amount  equal  to  the  dividend  amount  in  lieu  of  making  the  applicable  dividend
payment.

Our  primary  working  capital  requirements  are  for  the  purchase  of  inventory,  payroll,  rent,  issuance  of  IO  notes,  other  store  facilities  costs,
distribution  costs  and  general  and  administrative  costs.  Our  working  capital  requirements  fluctuate  during  the  year,  driven  primarily  by  the  timing  of
opportunistic inventory purchases and new store openings.

Our  capital  expenditures  are  primarily  related  to  new  store  openings,  ongoing  store  maintenance  and  improvements,  expenditures  related  to  our
distribution centers and infrastructure-related investments, including investments related to upgrading and maintaining our information technology systems
and corporate offices. We expect to fund capital expenditures through cash generated from our operations.

Based  on  our  new  store  growth  plans,  we  believe  our  existing  cash  and  cash  equivalents  position,  cash  generated  from  our  operations,  and
availability under our revolving credit facility will be adequate to finance our working capital requirements, planned capital expenditures and debt service
over the next 12 months. If cash generated from our operations and borrowings under our credit facility are not sufficient or available to meet our capital
requirements,  then  we  will  be  required  to  obtain  additional  equity  or  debt  financing  in  the  future.  However,  there  can  be  no  assurance  equity  or  debt
financing  will  be  available  to  us  when  we  need  it  or,  if  available,  the  terms  will  be  satisfactory  to  us  and  not  dilutive  to  our  then-current  stockholders.
Additionally, we may seek to take advantage of market opportunities to refinance our existing debt instruments with new debt instruments at interest rates,
maturities and terms we deem attractive. We may also, from time to time, in our sole discretion, purchase or retire all or a portion of our existing debt
instruments through privately negotiated or open market transactions, or otherwise.

Debt Covenant

The First Lien Credit Agreement contains certain customary representations and warranties, subject to limitations and exceptions, and affirmative
and customary covenants. The First Lien Credit Agreement has the ability to restrict us from entering into certain types of transactions and making certain
types  of  payments  including  dividends  and  stock  repurchase  and  other  similar  distributions,  with  certain  exceptions.  Additionally,  the  revolving  credit
facility under our First Lien Credit Agreement is subject to a first lien secured leverage ratio of 7:00 to 1:00, tested quarterly if, and only if, the aggregate
principal amount from the revolving facility, letters of credit (to the extent not cash collateralized or backstopped or, in the aggregate, not in excess of the
greater of $10.0 million and the stated face amount of letters of credit outstanding on the closing date) and swingline loans outstanding and/or issued, as
applicable, exceeds 35% of the total amount of the revolving credit facility commitments.

As of December 28, 2019, we were not subject to the first lien secured leverage ratio testing requirement. Additionally, we were in compliance with

all applicable covenant requirements as of December 28, 2019 for our First Lien Credit Agreement.

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Cash Flows

The following table summarizes our cash flows for the periods presented (in thousands):

Net cash provided by operating activities

Net cash used in investing activities

Net cash used in financing activities

Net increase in cash and cash equivalents

Cash Provided by Operating Activities

December 28,
2019

Fiscal Year Ended

December 29,
2018

December 30,
2017

$

$

132,835    $

105,811    $

(108,019)  

(17,778)  

(73,550)  

(16,999)  

7,038    $

15,262    $

84,703   

(77,820)  

(7,935)  

(1,052)  

Net  cash  provided  by  operating  activities  was  $132.8  million,  $105.8  million,  and  $84.7  million  for  fiscal  2019,  fiscal  2018,  and  fiscal  2017,
respectively. The improvements in net cash provided by operating activities for each fiscal year presented compared to prior fiscal years was primarily the
result  of  increased  net  sales  driven  by  new  store  growth  and  comparable  store  sales  growth,  partially  offset  by  increased  cost  of  sales  and  operating
expenses, particularly commissions.

Cash Used in Investing Activities

Net cash used in investing activities for fiscal 2019, fiscal 2018, and fiscal 2017 was primarily for capital expenditures and cash advances to IOs.

Net cash used in investing activities was $108.0 million for fiscal 2019 compared to $73.6 million for fiscal 2018. The $34.5 million increase was

primarily related to capital expenditures for 34 new store openings and one relocation in fiscal 2019 compared to 26 new store openings in fiscal 2018.

Net cash used in investing activities was $73.6 million for fiscal 2018 compared to $77.8 million for fiscal 2017. The $4.3 million decrease was

primarily related to capital expenditures for only 26 new store openings in fiscal 2018 compared to 29 new store openings in fiscal 2017.

Net cash used in investing activities for fiscal 2017 was $77.8 million, which was primarily the result of capital expenditures for 29 new stores and
advances  to  IOs.  Additional  fiscal  2017  capital  expenditures  included  investments  in  additional  corporate  office  space,  a  new  warehouse  management
system and upgraded point of sale technology.

We expect capital expenditures of between $110.0 million and $120.0 million, net of tenant improvement allowances, in fiscal year 2020.

Cash Used in Financing Activities

Net cash used in financing activities was $17.8 million for fiscal 2019 compared to $17.0 million for fiscal 2018. The $0.8 million increase was
primarily due to debt and interest repayments and offering cost payments related to our IPO. In June 2019, using the net proceeds from our IPO and excess
cash on hand, we repaid in full the $150.0 million outstanding second lien term loan plus $3.6 million of accrued interest, and prepaid a portion of our
outstanding term loan under the First Lien Credit Agreement totaling $248.0 million plus $3.8 million of accrued interest.

Additionally,  on  October  23,  2019,  we  prepaid  an  additional  $15.0  million  of  principal  on  our  outstanding  term  loan  under  the  First  Lien  Credit
Agreement.  These  debt  and  interest  payments  were  partially  offset  by  proceeds  of  $407.7  million  from  our  IPO,  net  of  $27.1  million  of  underwriting
discounts and commissions paid. We also incurred offering costs of $7.2 million related to our IPO.

Net  cash  used  in  financing  activities  was  $17.0  million  for  fiscal  2018  compared  to  $7.9  million  for  fiscal  2017.  The  $9.1  million  increase  was
primarily the result of the net cash used to pay bank fees and transaction expenses related to the refinancing of our Existing Credit Facilities in connection
with the 2018 recapitalization.

Net cash used in financing activities for fiscal 2017 was $7.9 million, which was primarily the result of $5.3 million principal payments on term

loans, $1.1 million payments of debt issuance costs, and $1.3 million payments of dividends related to our 2016 recapitalization.

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Off-Balance Sheet Arrangements

As of December 28, 2019, we did not have any off-balance sheet arrangements as defined in Item 303(a)(4)(ii) of Regulation S-K.

Contractual Obligations

We  enter  into  long-term  contractual  obligations  and  commitments  in  the  normal  course  of  business,  primarily  operating  leases.  The  contractual
commitment amounts in the table below are associated with agreements that are enforceable and legally binding. Obligations under contracts that we can
cancel without a significant penalty are not included in the below table.

Our contractual obligations and other commitments as of December 28, 2019 were as follows (in thousands):

Lease obligations (1)
Principal payments of long-term debt

Interest on long-term debt (2)
Purchase commitments (3)

Total

Total
1,249,282    $

$

Less than 1 Year

1-2 Years

3-5 Years

More than 5 Years

99,395    $

199,467    $

197,083    $

460,434   

142,266   

29,131   

246   

24,849   

10,361   

—   

48,762   

18,770   

—   

48,762   

—   

753,337   

460,188   

19,893   

—   

$

1,881,113    $

134,851    $

266,999    $

245,845    $

1,233,418   

______________________
(1)
(2)

Represents the maturities of lease liabilities of our operating and finance leases as disclosed in NOTE 4—Leases to our Consolidated Financial Statements.
Represents  the  expected  cash  payments  for  interest  on  our  long-term  debt  based  on  the  amounts  outstanding  as  of  the  end  of  each  period  and  the  interest  rates
applicable on such debt as of December 28, 2019. As described in NOTE 14—Subsequent Events to our Consolidated Financial Statements, in January 2020 we
refinanced  the  term  loan  outstanding  under  the  First  Lien  Credit  Agreement  with  a  replacement  $460.0 million  senior  secured  term  loan  facility  and  reduced  the
applicable margin rates on our borrowings to 2.75% for Eurodollar loans and 1.75% for base rate loans. The maturity date of the replacement term loan remains the
same as that of the previous term loan under the First Lien Credit Agreement.
Represents a purchase commitment for fresh meat with our primary fresh meat vendor and a purchase commitment with our human capital management software
provider.

(3)

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Critical Accounting Policies and Estimates

Our  consolidated  financial  statements  have  been  prepared  in  accordance  with  accounting  principles  generally  accepted  in  the  United  States  of
America (“GAAP”). A summary of our significant accounting policies can be found in NOTE 1—Organization and Summary of Significant Accounting
Policies to our Consolidated Financial Statements. The preparation of our consolidated financial statements requires us to make judgments and estimates
that affect the reported amounts of assets, liabilities, revenues, expenses and related disclosures. These judgments and estimates are based on historical and
other factors believed to be reasonable under the circumstances.

Management  evaluated  the  development  and  selection  of  our  critical  accounting  policies  and  estimates  and  believes  that  the  following  involve  a
higher degree of judgment or complexity and are most significant to reporting our results of operations and financial position, and are therefore discussed
as critical. The following critical accounting policies reflect the significant estimates and judgments used in the preparation of our consolidated financial
statements.  With  respect  to  critical  accounting  policies,  even  a  relatively  minor  variance  between  actual  and  expected  results  can  potentially  have  a
materially favorable or unfavorable impact on subsequent results of operations. Critical accounting estimates are applied in the following areas:

Long-lived asset impairment;
Leases;
Share-based compensation; and

•
•
•
• Variable interest entities.

Long-lived asset impairment

We  evaluate  long-lived  assets,  including  property  and  equipment  and  lease  right-of-use  assets,  for  impairment  when  events  or  changes  in
circumstances indicate that the carrying value of such assets may not be recoverable. For purposes of this evaluation, long-lived assets are grouped with
other assets at the lowest level for which identifiable cash flows are largely independent of the cash flows of other assets. Our retail stores are evaluated for
impairment at the store level. A long-lived asset or asset group may be impaired if its carrying value exceeds its estimated undiscounted future cash flows
over its remaining useful life. Our estimate of future cash flows requires us to make assumptions and apply judgment, including forecasting future net sales
and gross margin and estimating the useful lives of the assets. If a long-lived asset or asset group is determined to be impaired, we record an impairment
loss for the amount by which the carrying value of the asset or asset group exceeds its fair value. The estimated fair value of the asset or asset group is
based on the estimated discounted future cash flows of the asset or asset group using a discount rate commensurate with the related risk.

Leases

We determine if a long-term contractual obligation is a lease at inception. The majority of our operating leases relate to retail stores. We also lease
our corporate facilities and distribution centers. Most store leases have a 10-year base period and include options that allow us to extend the lease term
beyond the initial base period, subject to terms agreed upon at lease inception. We have evaluated the period in which we are reasonably certain to renew
our leases, based upon our history and initial capital investment, and have concluded that our reasonably certain lease period approximates 15 years for new
retail  store  leases.  Some  leases  also  include  early  termination  options,  which  can  be  exercised  under  specific  conditions.  Our  lease  agreements  do  not
contain any material residual value guarantees or material restrictive covenants.

We record our lease liabilities at the present value of the lease payments not yet paid, discounted at the rate of interest that we would have to pay to
borrow on a collateralized basis over a similar term. As our leases do not provide an implicit interest rate, we use an incremental borrowing rate based on
the information available at commencement date in determining the present value of lease payments. This information is dependent upon our credit rating,
market information for credit spreads, and adjustments for the impact of collateral.

We recognize operating lease cost over the estimated term of the lease, which includes options to extend lease terms that are reasonably certain of
being  exercised,  starting  when  possession  of  the  property  is  taken  from  the  landlord,  which  normally  includes  a  construction  period  prior  to  the  store
opening. When a lease contains a predetermined fixed escalation of the fixed rent, we recognize the related operating lease cost on a straight-line basis over
the lease term. In addition, certain of our lease agreements include variable lease payments, such as increases based on a change in the consumer price
index or fair market value. These variable lease payments are excluded from minimum lease payments and are included in the determination of net lease
cost  when  it  is  probable  that  the  expense  has  been  incurred  and  the  amount  can  be  reasonably  estimated.  If  an  operating  lease  asset  is  impaired,  the
remaining operating lease asset will be amortized on a straight-line basis over the remaining lease term.

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We  did  not  elect  the  practical  expedient  to  combine  lease  and  non-lease  components  for  each  of  our  existing  underlying  asset  classes.  The  only
significant non-lease component represents common-area maintenance which was analyzed and concluded to be variable and paid at stand-alone (selling)
prices based upon actual costs incurred.

We do not record a lease liability and corresponding right-of-use asset for leases with terms of 12 months or less.

Share-based compensation

Share-based compensation cost is measured at grant date, based on the fair value of the award, and is recognized on a straight-line method over the
requisite service period for awards expected to vest. We estimate the fair value of employee share-based payment awards subject to only a service condition
on the date of grant using the Black-Scholes-Merton valuation model. The Black-Scholes-Merton model requires the use of highly subjective and complex
assumptions,  including  the  option’s  expected  term  and  the  price  volatility  of  the  underlying  stock.  We  estimate  the  fair  value  of  employee  share-based
payment awards subject to both a market condition and the occurrence of a performance condition on the date of grant using a Monte Carlo simulation
approach implemented in a risk-neutral framework.

We recognize share-based award forfeitures as they occur rather than estimating by applying a forfeiture rate. We recognize compensation expense
for awards expected to vest with only a service condition on a straight-line basis over the requisite service period, which is generally the award’s vesting
period. Vesting of these awards is accelerated for certain employees in the event of a change in control. Compensation expense for employee share-based
awards whose vesting is subject to the fulfillment of both a market condition and the occurrence of a performance condition is recognized on a graded-
vesting basis at the time the achievement of the performance condition becomes probable.

Prior  to  our  initial  public  offering  in  June  2019,  as  our  common  stock  had  never  been  publicly  traded,  the  expected  stock  price  volatility  for  the
common stock was estimated by taking the average historic price volatility for industry peers based on daily price observations over a period equivalent to
the expected term of the stock option grants. Industry peers consist of several public companies in our industry which are of similar size, complexity and
stage of development. The risk-free interest rate for the expected term of the option is based on the U.S. Treasury implied yield at the date of grant. The
weighted-average  expected  term  is  determined  with  reference  to  historical  exercise  and  post-vesting  cancellation  experience  and  the  vesting  period  and
contractual term of the awards.

Prior to our initial public offering in June 2019, as our common stock had never been previously publicly traded, the fair value of shares of common
stock underlying the stock options had historically been determined by our board of directors, with input from management. Because prior to our initial
public offering in June 2019 there was no public market for our common stock, the board of directors determined the fair value of common stock at the
time  of  grant  by  considering  a  number  of  objective  and  subjective  factors  including  quarterly  independent  third-party  valuations  of  our  common  stock,
operating and financial performance, the lack of liquidity of our capital stock and general and industry specific economic outlook, among other factors. The
third-party  valuation  of  our  common  stock  used  a  combination  of  the  discounted  cash  flow  method  under  the  income  approach,  the  guideline  public
company method under the market approach and the guideline merged and acquired method under the market approach. The material assumptions used in
the income approach method is the estimated future cash flows and the associated discount rate used to discount such cash flows. The material assumptions
used in the market approach methods are estimated future revenue and EBITDA. While these material assumptions are subjective in nature, we have not
deemed them complex.

Share-based awards expected to vest

We are required to make estimates and assumptions with regards to the number of share-based awards that we expect will ultimately vest, among

other things.

With respect to performance-based stock option awards that we grant to certain executive officers and senior management, we estimate the number
of shares expected to vest based primarily on our most current reported financial results. Because past or current financial trends may not be indicative of
future financial performance, our estimate of the number of shares expected to vest may differ materially from the number of shares that actually vest. The
maximum  number  of  potential  performance-based  shares  available  to  vest  as  of  December  28,  2019  totaled  5.8  million,  none  of  which  were  deemed
probable of vesting as of December 28, 2019 because the requisite performance conditions had not been met, and accordingly, we have not recognized any
compensation expense related to these awards. Total unrecognized compensation expense for the 5.8 million outstanding performance shares was $26.2
million as of December 28, 2019, which we would be required to recognize if all of the potential performance-based stock option awards were to vest. See
NOTE 7—Share-based Awards to our Consolidated Financial Statements for further discussion related to awards outstanding and expected to vest.

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On February 3, 2020, in conjunction with a secondary offering, certain performance criteria were achieved resulting in the vesting of 4.1 million of
the above noted performance-based shares. In the first fiscal quarter of 2020, we expect to recognize the additional share-based compensation expense of
approximately  $18.5  million  associated  with  the  vesting  of  the  4.1  million  performance-based  shares.  See  NOTE  14—Subsequent  Events  to  our
Consolidated Financial Statements for additional information.

Variable interest entities

We  assess  at  each  reporting  period  whether  or  not  we  are  considered  the  primary  beneficiary  of  a  variable  interest  entity  (“VIE”)  and  therefore
required to consolidate the financial results of the VIE in our consolidated financial statements. Determining whether to consolidate a VIE may require
judgment in assessing (i) whether an entity is a VIE, and (ii) if a reporting entity is a VIE’s primary beneficiary. A reporting entity is determined to be a
VIE’s primary beneficiary if it has the power to direct the activities that most significantly impact a VIE’s economic performance and the obligation to
absorb losses or rights to receive benefits that could potentially be significant to a VIE.

We  had  342,  308,  and  283  stores  operated  by  independent  operators  as  of  December  28,  2019,  December  29,  2018,  and  December  30,  2017,
respectively. We have Operator Agreements in place with each IO. The IO orders its merchandise exclusively from us which is provided to the independent
operator on consignment. Under the Operator Agreement, the IO may select a majority of merchandise that we consign to the IO, which the IO chooses
from  our  merchandise  order  guide  according  to  IO’s  knowledge  and  experience  with  local  customer  purchasing  trends,  preferences,  historical  sales  and
similar factors. The Operator Agreement gives the IO discretion to adjust our initial prices if the overall effect of all price changes at any time comports
with the reputation of our Grocery Outlet retail stores for selling quality, name-brand consumables and fresh products and other merchandise at extreme
discounts. IOs are required to furnish initial working capital and to acquire certain store and safety assets. The IO is required to hire, train, and employ a
properly trained workforce sufficient in number to enable the IO to fulfill its obligations under the Operator Agreement. The IO is responsible for expenses
required  for  business  operations,  including  all  labor  costs,  utilities,  credit  card  processing  fees,  supplies,  taxes,  fines,  levies,  and  other  expenses.  Either
party may terminate the Operator Agreement without cause upon 75 days’ notice.

As  consignor  of  all  merchandise  to  each  IO,  the  aggregate  sales  proceeds  from  merchandise  sales  belongs  to  us.  Sales  related  to  independent
operator stores were $2.5 billion, $2.2 billion, and $2.0 billion for fiscal 2019, fiscal 2018, and fiscal 2017, respectively. We, in turn, pay IOs a commission
based on a share of the gross profit of the store. Inventories and related sales proceeds are our property, and we are responsible for store rent and related
occupancy  costs.  Independent  operator  commissions  are  expensed  and  included  in  selling,  general  and  administrative  expenses.  Independent  operator
commissions were $382.8 million, $340.0 million and $306.6 million for fiscal 2019, fiscal 2018, and fiscal 2017. Independent operator commissions of
$6.1 million and $3.9 million were included in accrued expenses as of December 28, 2019 and December 29, 2018, respectively.

IOs  may  fund  their  initial  store  investment  from  existing  capital,  a  third-party  loan  or  most  commonly  through  a  loan  from  us.  To  ensure  IO
performance, the Operator Agreements grant us the security interests in the assets owned by the IO. The total investment at risk associated with each IO is
not sufficient to permit each IO to finance its activities without additional subordinated financial support and, as a result, the IO are VIEs which we have
variable interests in. To determine if we are the primary beneficiary of these VIEs, we evaluate whether we have (i) the power to direct the activities that
most  significantly  impact  the  IO’s  economic  performance  and  (ii)  the  obligation  to  absorb  losses  or  the  right  to  receive  benefits  of  the  IO  that  could
potentially be significant to the IO. Our evaluation includes identification of significant activities and an assessment of its ability to direct those activities.

Activities that most significantly impact the IO economic performance relate to sales and labor. Sales activities that significantly impact the IO’s
economic performance include determining what merchandise the IO will order and sell and the price of such merchandise, both of which the IO controls.
The  IO  is  also  responsible  for  all  of  their  own  labor.  Labor  activities  that  significantly  impact  the  IO’s  economic  performance  include  hiring,  training,
supervising, directing, compensating (including wages, salaries and employee benefits) and terminating all of the employees of the IO, activities which the
IO  controls.  Accordingly,  the  IO  has  the  power  to  direct  the  activities  that  most  significantly  impact  the  IO’s  economic  performance.  Furthermore,  the
mutual termination rights associated with the Operator Agreements do not give us power over the independent operator.

Our maximum exposure to the IOs is generally limited to the gross receivable due from these entities, which was $37.7 million and $27.8 million as
of December 28, 2019 and December 29, 2018, respectively. Additional information can be found in NOTE 2— Independent Operator Notes and Accounts
Receivable to our Consolidated Financial Statements.

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Recent Accounting Pronouncements

Refer to NOTE 1—Organization and Summary of Significant Accounting Policies to our Consolidated Financial Statements.

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ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Interest Rate Risk

Our operating results are subject to risk from interest rate fluctuations on our credit facilities, which carry variable interest rates. As of December 28,
2019, our credit facility included a term loan and a revolving credit facility under the First Lien Credit Agreement which provided for revolving loans of up
to $100.0 million, with a sub-commitment for issuance of letters of credit of $35.0 million and a sub-commitment for $20.0 million of swingline loans.
Because our credit facility bears interest at a variable rate, we are exposed to market risks relating to changes in interest rates. As of December 28, 2019,
we had a $460.2 million variable rate term loan (the First Replacement Term Loan) outstanding under our First Lien Credit Agreement and no outstanding
variable rate debt under our revolving credit facility under out First Lien Credit Agreement. Based on our December 28, 2019 credit facility balance, a
hypothetical 1% increase or decrease in the effective interest rate would cause an increase or decrease in interest cost of approximately $4.6 million over
the next 12 months.

We  do  not  use  derivative  financial  instruments  for  speculative  or  trading  purposes,  but  this  does  not  preclude  our  adoption  of  specific  hedging

strategies in the future.

Impact of Inflation

Our  results  of  operations  and  financial  condition  are  presented  based  on  historical  cost.  While  it  is  difficult  to  accurately  measure  the  impact  of
inflation due to the imprecise nature of the estimates required, we believe the effects of inflation, if any, on our historical results of operations and financial
condition have been immaterial. We cannot be assured that our results of operations and financial condition will not be materially impacted by inflation in
the future.

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ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

GROCERY OUTLET HOLDING CORP.

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

Report of Independent Registered Public Accounting Firm
Consolidated Balance Sheets
Consolidated Statements of Operations and Comprehensive Income
Consolidated Statements of Stockholders' Equity
Consolidated Statements of Cash Flows
Notes to Consolidated Financial Statements

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68
69
70
71
72
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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Stockholders and the Board of Directors of Grocery Outlet Holding Corp.

Opinion on the Financial Statements

We have audited the accompanying consolidated balance sheets of Grocery Outlet Holding Corp. and subsidiaries (the "Company") as of December 28,
2019 and December 29, 2018, the related consolidated statements of operations, comprehensive income, stockholders' equity, and cash flows, for each of
the fiscal years ended December 28, 2019, December 29, 2018 and December 30, 2017, and the related notes and Schedule I listed in the Index at Item 15
(collectively referred to as the "financial statements"). In our opinion, the financial statements present fairly, in all material respects, the financial position
of the Company as of December 28, 2019 and December 29, 2018, and the results of its operations and its cash flows for the fiscal years ended December
28, 2019, December 29, 2018 and December 30, 2017, in conformity with accounting principles generally accepted in the United States of America.

Change in Accounting Principle

As discussed in Note 1 to the financial statements, the Company has changed its method of accounting for Leases effective December 30, 2018 due to the
adoption of FASB ASC Topic 842, Leases (“ASC 842”), using the modified retrospective approach.

Basis for Opinion

These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on the Company's financial
statements  based  on  our  audits.  We  are  a  public  accounting  firm  registered  with  the  Public  Company  Accounting  Oversight  Board  (United  States)
(PCAOB) and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and
regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable
assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. The Company is not required to have, nor
were we engaged to perform, an audit of its internal control over financial reporting. As part of our audits, we are required to obtain an understanding of
internal  control  over  financial  reporting  but  not  for  the  purpose  of  expressing  an  opinion  on  the  effectiveness  of  the  Company’s  internal  control  over
financial reporting. Accordingly, we express no such opinion.

Our  audits  included  performing  procedures  to  assess  the  risks  of  material  misstatement  of  the  financial  statements,  whether  due  to  error  or  fraud,  and
performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in
the  financial  statements.  Our  audits  also  included  evaluating  the  accounting  principles  used  and  significant  estimates  made  by  management,  as  well  as
evaluating the overall presentation of the financial statements. We believe that our audits provide a reasonable basis for our opinion.

/s/ DELOITTE & TOUCHE LLP

San Francisco, California

March 25, 2020

We have served as the Company’s auditor since 2007.

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Assets

Current assets:

GROCERY OUTLET HOLDING CORP.
CONSOLIDATED BALANCE SHEETS
(in thousands, except share and per share amounts)

Cash and cash equivalents
Independent operator receivables and current portion of independent operator notes, net of allowance $1,283
and $1,141

Other accounts receivable, net of allowance $19 and $24
Merchandise inventories

Prepaid rent, related party

Prepaid expenses and other current assets

Total current assets

Independent operator notes, net of allowance $9,088 and $7,926
Property and equipment, net

Operating lease right-of-use assets

Intangible assets, net

Goodwill

Other assets

Total assets

Liabilities and Stockholders’ Equity

Current liabilities:

Trade accounts payable

Accrued expenses

Accrued compensation

Current portion of long-term debt

Current lease liabilities

Income and other taxes payable

Total current liabilities

Long-term liabilities:

Long-term debt, net

Deferred income taxes

Long-term lease liabilities

Deferred rent

Total liabilities

Commitments and contingencies (NOTE 11)

Stockholders’ equity:

Voting common stock, par value $0.001, 500,000,000 and 107,536,215 shares authorized, respectively;
89,005,062 and 67,435,288 shares issued and outstanding, respectively
Nonvoting common stock, par value $0.001, 0 and 17,463,785 shares authorized, respectively; 0 and
1,038,413 shares issued and outstanding, respectively
Series A Preferred stock, par value $0.001, 50,000,000 and 1 share authorized, respectively; 0 and 1 share
issued and outstanding, respectively
Additional paid-in capital

Retained earnings

Total stockholders’ equity

Total liabilities and stockholders’ equity

See Notes to Consolidated Financial Statements

69

December 28,
2019

December 29,
2018

$

28,101    $

21,063   

7,003   

2,849   

219,420   

—   

13,453   

270,826   

20,331   

356,614   

734,327   

47,792   

747,943   

7,696   

5,056   

2,069   

198,304   

512   

13,368   

240,372   

13,646   

304,032   

—   

68,824   

747,943   

2,045   

$

$

2,185,529    $

1,376,862   

119,217    $

31,363   

14,915   

246   

38,245   

4,641   

98,123   

31,194   

10,795   

7,349   

—   

3,463   

208,627   

150,924   

447,743   

16,020   

767,755   

—   

850,019   

15,135   

—   

60,833   

1,440,145   

1,076,911   

89   

—   

—   

717,282   

28,013   

745,384   

67   

1   

—   

287,457   

12,426   

299,951   

$

2,185,529    $

1,376,862   

Table of Contents

GROCERY OUTLET HOLDING CORP.
CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME
(in thousands, except per share data)

Net sales

Cost of sales

Gross profit

Operating expenses:

Selling, general and administrative

Depreciation and amortization

Share-based compensation

Total operating expenses

Income from operations

Other expense:

Interest expense, net

Debt extinguishment and modification costs

Total other expense

Income before income taxes

Income tax expense

Net income and comprehensive income

Basic earnings per share (1)
Diluted earnings per share (1)
Weighted average shares outstanding:

Basic (1)
Diluted (1)

Fiscal Year Ended

December 28,
2019
2,559,617    $

December 29,
2018
2,287,660    $

December 30,
2017
2,075,465   

$

1,772,515   

787,102   

1,592,263   

695,397   

1,443,582   

631,883   

639,437   

47,883   

31,439   

718,759   

68,343   

45,927   

5,634   

51,561   

16,782   

1,363   

557,100   

45,421   

10,409   

612,930   

82,467   

55,362   

5,253   

60,615   

21,852   

5,984   

$

$

$

15,419    $

15,868    $

0.20    $

0.19    $

0.24    $

0.23    $

79,044   

81,863   

68,473   

68,546   

510,136   

43,152   

1,659   

554,947   

76,936   

49,698   

1,466   

51,164   

25,772   

5,171   

20,601   

0.30   

0.30   

68,232   

68,332   

(1)

On June 6, 2019, we effected a 1.403 for 1 forward stock split. All share amounts and per share disclosures for all periods presented have been adjusted retroactively
for the impact of this forward stock split.

See Notes to Consolidated Financial Statements

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Table of Contents

Balance at December 31, 2016

Issuance of shares

Repurchase of shares

Share-based compensation expense

Dividends paid

Net income and comprehensive
income

GROCERY OUTLET HOLDING CORP.
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY
(in thousands, except share amounts)

Voting Common

Nonvoting Common

Preferred

Shares

Shares

Shares

Amount

Additional 
Paid-In Capital

Retained
Earnings

Stockholders’
Equity

67,381,104    $

1,060,277    $

Amount
67   

Amount
1   

2,272   

(24,136)  

—   

—   

1    $ —    $ 403,109    $

3,175    $ 406,352   

(172)  

1,659   

(1,307)  

—   

(172)  

1,659   

(1,307)  

20,601   

20,601   

Balance at December 30, 2017

67,381,104    $

67   

1,038,413    $

1   

1    $ —    $ 403,289    $

23,776    $ 427,133   

Cumulative effect of accounting
change

Issuance of shares

Repurchase of shares

Share-based compensation expense

Dividends paid

Net income and comprehensive
income

54,184   

—   

2,946   

(2,946)  

—   

—   

29   

(34)  

10,409   

133   

133   

29   

(34)  

10,409   

(126,236)  

(27,351)  

(153,587)  

15,868   

15,868   

Balance at December 29, 2018

67,435,288    $

67   

1,038,413    $

1   

1    $ —    $ 287,457    $

12,426    $ 299,951   

Cumulative effect of accounting
change

Issuance of common shares upon
initial public offering, net of
underwriting discounts

Other direct initial public offering
costs

Conversion of nonvoting to voting
common shares

Redemption of preferred shares

Exercise and vest of share-based
awards

Tax withholdings paid on behalf of
employees related to net settlement of
share-based awards

Share-based compensation expense

Dividends paid

Net income and comprehensive
income

Balance at December 28, 2019

19,765,625   

20   

1,068,413   

1   

(1,068,413)  

(1)  

(1)  

—   

735,736   

1   

30,000   

168   

168   

407,666   

(7,245)  

—   

—   

4,444   

(2,813)  

31,439   

(3,645)  

407,646   

(7,245)  

4,443   

(2,813)  

31,439   

(3,645)  

89,005,062    $

89   

—    $ —   

—    $ —    $ 717,282    $

28,013    $ 745,384   

15,419   

15,419   

See Notes to Consolidated Financial Statements

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GROCERY OUTLET HOLDING CORP.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands)

Cash flows from operating activities:

Net income

Adjustments to reconcile net income to net cash provided by operating activities:

Depreciation of property and equipment

Amortization of intangible and other assets

Amortization of debt issuance costs and bond discounts

Debt extinguishment and modification costs

Share-based compensation

Provision for accounts receivable

Deferred income taxes

Other

Changes in operating assets and liabilities:

Independent operator and other accounts receivable

Merchandise inventories

Prepaid expenses and other current assets

Income and other taxes payable

Trade accounts payable, accrued compensation and other accrued expenses

Deferred rent

Changes in operating lease assets and liabilities, net

Net cash provided by operating activities

Cash flows from investing activities:

Cash advances to independent operators

Repayments of cash advances from independent operators

Purchase of property and equipment

Proceeds from sales of assets

Intangible assets and licenses

Net cash used in investing activities

Cash flows from financing activities:

Proceeds from initial public offering, net of underwriting discounts

Proceeds from exercise of share-based compensation awards

Proceeds from loans

Payments related to net settlement of share-based compensation awards

Other direct costs paid related to the initial public offering

Principal payments on term loans

Principal payments on other borrowings

Dividends paid

Debt issuance costs paid

Net cash used in financing activities

Net increase (decrease) in cash and cash equivalents

Cash and cash equivalents at beginning of period

Cash and cash equivalents at end of period

Supplemental disclosure of cash flow information:

Cash paid for interest

Income taxes paid (refunded) in cash

Property and equipment accrued at end of period

December 28,
2019

Fiscal Year Ended

December 29,
2018

December 30,
2017

$

15,419    $

15,868    $

20,601   

42,906   

7,237   

2,542   

5,634   

31,439   

2,575   

872   

1,955   

(3,649)  

(21,115)  

498   

1,191   

22,599   

—   

22,732   

132,835   

(12,811)  

4,473   

(97,194)  

586   

(3,073)  

(108,019)  

407,666   

4,444   

—   

(2,813)  

(7,062)  

(414,813)  

(865)  

(3,645)  

(690)  

(17,778)  

7,038   

21,063   

37,052   

10,005   

4,108   

5,253   

10,409   

749   

5,831   

1,306   

(642)  

(15,292)  

(1,543)  

159   

16,315   

16,233   

—   

105,811   

(10,456)  

3,749   

(64,762)  

1,092   

(3,173)  

(73,550)  

—   

29   

871,688   

(34)  

—   

(725,010)  

(94)  

(153,587)  

(9,991)  

(16,999)  

15,262   

5,801   

$

$

$

$

28,101    $

21,063    $

49,372    $

(65)   $

10,498    $

47,305    $

289    $

7,851    $

31,812   

11,344   

4,442   

1,466   

1,659   

3,004   

4,745   

549   

(2,595)  

(18,202)  

(1,346)  

881   

13,191   

13,152   

—   

84,703   

(8,471)  

3,511   

(71,066)  

1,262   

(3,056)  

(77,820)  

—   

—   

—   

(172)  

—   

(5,317)  

(89)  

(1,307)  

(1,050)  

(7,935)  

(1,052)  

6,853   

5,801   

45,836   

(66)  

6,883   

See Notes to Consolidated Financial Statements

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GROCERY OUTLET HOLDING CORP.
Notes to Consolidated Financial Statements

NOTE 1—Organization and Summary of Significant Accounting Policies

Description of Business — Based in Emeryville, California, and incorporated in Delaware in 2014, Grocery Outlet Holding Corp. (together with its
wholly  owned  subsidiaries,  collectively,  “Grocery  Outlet,”  “we,”  or  the  “Company”)  is  a  high-growth,  extreme  value  retailer  of  quality,  name-brand
consumables  and  fresh  products  sold  through  a  network  of  independently  operated  stores.  As  of  December  28,  2019,  we  had  347  stores  in  California,
Washington, Oregon, Pennsylvania, Idaho and Nevada.

Grocery  Outlet  Holding  Corp.  (the  “Parent  Company”)  owns  100%  of  Globe  Intermediate  Corp.  (“Intermediate”),  which  owns  100%  of  GOBP

Holdings, Inc. (“GOBP Holdings”), which owns 100% of GOBP Midco, Inc. (“Midco”), which owns 100% of Grocery Outlet Inc. (“GOI”).

Initial Public Offering — In June 2019, we completed an initial public offering (“IPO”) of 19,765,625 shares of our common stock at a public
offering price of $22.00 per share for net proceeds of $407.7 million, after deducting underwriting discounts and commissions of $27.1 million. We also
incurred offering costs payable by us of $7.2 million. The shares of common stock sold in the IPO and the net proceeds from the IPO included the full
exercise of the underwriters’ option to purchase additional shares.

On October 8 2019, certain of our selling stockholders completed a secondary public offering of shares of our common stock. We did not receive any
of the proceeds from the sale of these shares by the selling stockholders. We incurred offering costs payable by us of $1.1 million which are included in
selling, general and administrative expenses (“SG&A“) for fiscal 2019. We received $3.2 million in cash (excluding withholding taxes) in connection with
the exercise of 451,470 options by certain stockholders participating in this secondary public offering.

On February 3, 2020, certain of our selling stockholders completed another secondary public offering of shares of our common stock. We did not
receive any of the proceeds from the sale of these shares by the selling stockholders. We incurred offering costs payable by us of $1.1 million. We received
$1.4  million  in  cash  (excluding  withholding  taxes)  in  connection  with  the  exercise  of  191,470  options  by  certain  stockholders  participating  in  this
secondary public offering. See NOTE 14—Subsequent Events for additional information.

Our Amended and Restated Certificate of Incorporation (the “Charter”) became effective in connection with the completion of the IPO on June 24,
2019. The Charter, among other things, provided that all of our outstanding shares of nonvoting common stock were automatically converted into shares of
voting common stock on a one-for-one basis and that our authorized capital stock consisted of 500,000,000 shares of common stock, and 50,000,000 shares
of preferred stock, par value $0.001 per share. Our bylaws were also amended and restated as of June 24, 2019. Additionally, upon the closing of the IPO,
we redeemed all of our outstanding preferred stock for an aggregate of $1.00.

On June 24, 2019, we used the net proceeds from the IPO to repay $150.0 million in principal on the outstanding term loan under our second lien
credit agreement, dated as of October 22, 2018 (as amended, the “Second Lien Credit Agreement”), as well as accrued and unpaid interest as of that date of
$3.6 million, and terminated the Second Lien Credit Agreement. In addition, using the remainder of net proceeds, together with excess cash on hand, we
prepaid  a  portion  of  our  outstanding  senior  secured  term  loan  under  our  First  Lien  Credit  Agreement  (as  defined  below)  totaling  $248.0  million  plus
accrued interest of $3.8 million. On October 23, 2019, we prepaid an additional $15.0 million of principal on the senior secured term loan under the First
Lien Credit Agreement.

Forward Stock Split — On June 6, 2019, we effected a 1.403 for 1 forward stock split. All share amounts and per share disclosures for all periods

presented have been adjusted retroactively for the impact of this forward stock split.

Fiscal Year — We operate on a fiscal year that ends on the Saturday closest to December 31st each year. The fiscal years ended December 28, 2019,

December 29, 2018 and December 30, 2017 all contained 52 weeks.

Basis  of  Presentation  —  The  accompanying  consolidated  financial  statements  have  been  prepared  in  accordance  with  accounting  principles
generally accepted in the United States of America (“GAAP”). Our consolidated financial statements include the accounts of Grocery Outlet Holding Corp.
and its wholly owned subsidiaries. All intercompany balances and transactions were eliminated. In the opinion of management, these consolidated financial
statements  include  all  adjustments,  consisting  of  normal  recurring  adjustments,  necessary  for  a  fair  statement  of  the  results  for  the  periods  presented.
Certain prior period amounts in the consolidated statements of cash flows have been reclassified to conform to the current period presentation.

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Use of Estimates — The preparation of consolidated financial statements in conformity with GAAP requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities, disclosure of contingent assets and liabilities at the date of the financial statements and
the reported amounts of revenues and expenses during the reporting period. Actual results can differ from these estimates depending upon certain risks and
uncertainties, and changes in these estimates are recorded when known.

Segment Reporting — We manage our business as one operating segment. All of our sales were made to customers located in the United States and

all property and equipment is located in the United States.

Cash and Cash Equivalents — We consider all highly liquid investments, purchased with original maturities of three months or less, to be cash

equivalents. All cash equivalents are unrestricted and available for immediate use.

Allowance for Independent Operator (“IO”) Receivables and Notes and Other Accounts Receivable — We maintain allowances and accruals
for  estimated  losses  of  amounts  advanced  to  independent  operators  and  other  third  parties  determined  to  be  uncollectible.  See  NOTE  2—Independent
Operator Notes and Receivables for additional information.

Concentrations of Credit Risk — Financial instruments which potentially subject us to concentrations of credit risk consist primarily of cash and
cash equivalents and accounts and notes receivable. Although we deposit our cash with creditworthy financial institutions, our deposits typically exceed
federally insured limits. To date, we have not experienced any losses on our cash deposits. No single customer or independent operator represented more
than 10% of net sales for the years ended December 28, 2019, December 29, 2018 and December 30, 2017. No single customer or independent operator
represented more than 10% of accounts receivable or notes receivable as of December 28, 2019 and December 29, 2018.

Merchandise Inventories — Merchandise inventories are valued at the lower of cost or net realizable value. Cost is determined by the first-in, first-
out  weighted-average  cost  method  for  warehouse  inventories  and  the  retail  inventory  method  for  store  inventories.  We  provide  for  estimated  inventory
losses  between  physical  inventory  counts  based  on  historical  averages.  This  provision  is  adjusted  periodically  to  reflect  the  actual  shrink  results  of  the
physical inventory counts.

Property  and  Equipment  —  Property  and  equipment  is  stated  at  cost  less  accumulated  depreciation  and  includes  expenditures  for  significant
improvements to leased premises. Depreciation of property and equipment is calculated using the straight-line method over the estimated useful lives of the
assets, generally ranging from three to 15 years. Amortization of leasehold improvements is calculated based on the shorter of their estimated useful life or
the remaining terms of the lease. Remaining lease terms currently range from one to 19 years.

We evaluate events and changes in circumstances that could indicate carrying amounts of long-lived assets, including property and equipment, may
not be recoverable. When such events or changes in circumstances occur, we assesses the recoverability of long-lived assets by determining whether or not
the carrying value of such assets will be recovered through undiscounted future cash flows derived from their use and eventual disposition. For purposes of
this assessment, long-lived assets are grouped with other assets and liabilities at the lowest level for which identifiable cash flows are largely independent
of  the  cash  flows  of  other  assets  and  liabilities,  primarily  at  an  individual  store  level.  If  the  sum  of  the  undiscounted  future  cash  flows  is  less  than  the
carrying amount of an asset, we record an impairment loss for the amount by which the carrying amount of the asset exceeds its fair value. The estimated
fair value of the asset or asset group is based on the estimated discounted future cash flows of the asset or asset group using a discount rate commensurate
with the related risk. We recorded impairment charges of $0.5 million and $0.6 million during the fiscal years ended December 28, 2019 and December 29,
2018, respectively. There were no impairment charges recorded during the fiscal year ended December 30, 2017. See NOTE 3—Property and Equipment
for additional information.

Leases — We adopted Accounting Standards Update No. 2016-02 (“ASU 2016-02”), Leases (Topic 842), and all subsequent amendments, effective
December 30, 2018 using the modified retrospective approach under which we recorded the cumulative effect of transition as of the effective date and did
not  restate  comparative  periods.  Under  this  transition  method  we  determine  if  an  arrangement  is  a  lease  at  inception.  Operating  leases  are  included  in
operating lease right-of-use assets, current lease liabilities, and long-term lease liabilities on the consolidated balance sheets. Finance leases are included in
other assets, current lease liabilities, and long-term lease liabilities on our consolidated balance sheets.

Right-of-use  assets  represent  our  right  to  use  an  underlying  asset  for  the  lease  term  and  lease  liabilities  represent  our  obligation  to  make  lease
payments arising from the lease over the same term. Right-of-use assets and liabilities are recognized at commencement date based on the present value of
the  lease  payments  over  the  lease  term,  reduced  by  landlord  incentives.  As  most  of  our  leases  do  not  provide  an  implicit  rate,  we  use  our  incremental
borrowing  rate,  which  is  estimated  to  approximate  the  interest  rate  on  a  collateralized  basis  with  similar  terms  and  payments  based  on  the  information
available at the commencement date to determine the present value of our lease payments. The right-of-use assets also exclude lease incentives.

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Our lease terms may include options to extend or terminate the lease when it is reasonably certain that we will exercise that option. Lease expense
for operating lease payments is recognized on a straight-line basis over the lease term. Amortization of finance lease right-of-use assets, interest expense on
finance lease liabilities and operating and financing cash flows for finance leases are immaterial.

We  have  lease  agreements  with  retail  facilities  for  store  locations,  distribution  centers,  office  space  and  equipment  with  lease  and  non-lease
components, which are accounted for separately. Leases with an initial term of 12 months or less are not recorded on the balance sheet; lease expense for
these leases is recognized on a straight-line basis over the lease term. The short-term lease expense is reflective of the short-term lease commitments on a
go-forward  basis.  We  sublease  certain  real  estate  to  unrelated  third  parties  under  non-cancelable  leases  and  the  sublease  portfolio  consists  of  operating
leases for retail stores.

Goodwill and Other Intangible Assets — We have both goodwill and intangible assets recorded on our consolidated balance sheets.

Goodwill  represents  the  difference  between  the  purchase  price  and  the  fair  value  of  assets  and  liabilities  acquired  in  a  business  combination.
Goodwill is not amortized, but rather is subject to an annual impairment evaluation which is performed during our fourth quarter or when events or changes
in circumstances indicate that the value of goodwill may be impaired. Our impairment evaluation of goodwill consists of an initial qualitative assessment of
our reporting unit to determine whether it is more-likely-than-not that the fair value of the reporting unit is less than its carrying value. If it is concluded
that this is the case, a quantitative evaluation, based on discounted cash flows, is performed which requires us to estimate future cash flows, growth rates
and  economic  and  market  conditions.  If  the  quantitative  evaluation  indicates  that  goodwill  is  not  recoverable,  an  impairment  loss  is  calculated  and
recognized during that period. Measurement of such an impairment loss would be based on the excess of the carrying amount over fair value. There were
no goodwill impairment charges recorded during the fiscal years ended December 28, 2019, December 29, 2018 and December 30, 2017. There were no
changes in the carrying amount of goodwill for the fiscal years ended December 28, 2019 and December 29, 2018.

Intangible assets include trademarks, computer software and customer lists. Trademarks represent the value of all our trademarks and trade names in
the marketplace. We are amortizing the value assigned to the trade names on a straight-line basis over 15 years. Computer software includes both acquired
software and eligible costs to develop internal-use software that are incurred during the application development stage. These assets are amortized over
their estimated useful lives of three years. Customer lists are amortized over their estimated useful lives of five years. We review our intangible assets for
impairment when events or changes in circumstances indicate that the carrying amount may not be recoverable. If the carrying amount of the intangible
assets are not recoverable, the impairment is measured as the amount by which the carrying value of the intangible asset exceeds its fair value. There were
no impairments of intangible assets recognized during the fiscal years ended December 28, 2019, December 29, 2018 and December 30, 2017.

Fair Value Measurements — Fair value is defined as the exchange price, or exit price, representing the amount that would be received to sell an
asset or paid to transfer a liability in an orderly transaction between market participants. The fair value of financial instruments is categorized based upon
the level of judgment associated with the inputs used to measure their fair values. Fair value is measured using inputs from the three levels of the fair value
hierarchy, which are described as follows:

Level 1 — Quoted prices in active markets for identical assets or liabilities

Level 2 — Quoted prices for similar assets and liabilities in active markets or inputs that are observable

Level 3 — Unobservable inputs in which there is little or no market data, which requires us to develop our own assumptions when pricing the

financial instruments. For example, cash flow modeling inputs based on management's assumptions.

The assets’ or liabilities’ fair value measurement level within the fair value hierarchy is based on the lowest level of any input that is significant to
the fair value measurement. The fair value framework requires that we maximize the use of observable inputs and minimize the use of unobservable inputs
when measuring fair value.

There were no assets or liabilities measured at fair value on a recurring or nonrecurring basis as of December 28, 2019 or December 29, 2018. There

were no transfers of assets or liabilities between levels within the fair value hierarchy as of December 28, 2019 or December 29, 2018.

Our financial assets and liabilities are carried at cost, which approximates their fair value, as described below:

Cash  and  cash  equivalents,  IO  receivables,  other  accounts  receivable  and  accounts  payable  —  The  carrying  value  of  such  financial  instruments

approximates their fair value due to factors such as their short-term nature or their variable interest rates.

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Independent operator notes receivable (net) — The carrying value of such financial instruments approximates their fair value.

Notes  payable  and  term  loans  —  The  carrying  value  of  such  financial  instruments  approximates  their  fair  value  since  the  stated  interest  rates
approximates  market  rates  for  loans  with  similar  terms  for  borrowers  with  similar  credit  profiles.  However,  in  accordance  with  Accounting  Standards
Codification (“ASC”) Topic 825, Financial Instruments, the fair values of our term loans as of December 28, 2019 and December 29, 2018 are set forth
below.

The  following  table  sets  forth  by  level  within  the  fair  value  hierarchy  the  carrying  amounts  and  estimated  fair  values  of  our  significant  financial

liabilities that are not recorded at fair value on the consolidated balance sheets (in thousands):

Financial Liabilities:

Term loans (Level 2)

December 28,
2019

December 29,
2018

Carrying Amount (1)

Estimated Fair Value
(2)

Carrying Amount (1)

Estimated Fair Value
(2)

$

458,682    $

466,515    $

871,772    $

852,577   

_______________________
(1)
(2)

The carrying amounts as of December 28, 2019 and December 29, 2018 are net of unamortized debt discounts of $1.5 million and $3.2 million, respectively.
The estimated fair value of our term loans was determined based on the average quoted bid-ask prices for the term loans in an over-the-counter market on the last
trading day of fiscal 2019 and 2018.

Revenue Recognition

Net Sales — We recognize revenue from the sale of products at the point of sale, net of any taxes or deposits collected and remitted to governmental
authorities. Our performance obligations are satisfied upon the transfer of goods to the customer, at the point of sale, and payment from customers is also
due at the time of sale. Discounts provided to customers by us are recognized at the time of sale as a reduction in sales as the products are sold. Discounts
provided  by  independent  operators  are  not  recognized  as  a  reduction  in  sales  as  these  are  provided  solely  by  the  independent  operator  who  bears  the
incremental costs arising from the discount. We do not accept manufacturer coupons.

We  do  not  have  any  material  contract  assets  or  receivables  from  contracts  with  customers,  any  revenue  recognized  in  the  current  year  from
performance obligations satisfied in previous periods, any performance obligations, or any material costs to obtain or fulfill a contract as of December 28,
2019 and December 29, 2018.

Gift Cards — We record a deferred revenue liability when a Grocery Outlet gift card is sold. Revenue related to gift cards is recognized as the gift
cards  are  redeemed,  which  is  when  we  have  satisfied  our  performance  obligation.  While  gift  cards  are  generally  redeemed  within  12  months,  some  are
never fully redeemed. We reduce the liability and recognize revenue for the unused portion of the gift cards (“breakage”) under the proportional method,
where recognition of breakage income is based upon the historical run-off rate of unredeemed gift cards. Our gift card deferred revenue liability was $2.0
million as of December 28, 2019 and $1.7 million as of December 29, 2018. Breakage amounts were less than $0.1 million for each of the fiscal years
ended December 28, 2019, December 29, 2018 and December 30, 2017.

Disaggregated  Revenues  —  The  following  table  presents  sales  revenue  by  type  of  product  for  the  fiscal  years  ended  December  28,  2019,

December 29, 2018, and December 30, 2017 (in thousands):

Perishable (1)
Non-perishable (2)

Total sales

December 28,
2019

December 29,
2018

December 30,
2017

$

$

868,109    $

768,373    $

1,691,508   

1,519,287   

2,559,617    $

2,287,660    $

694,696   

1,380,769   

2,075,465   

_______________________
(1)
(2)

Perishable departments include dairy and deli; produce and floral; and fresh meat and seafood.
Non-perishable departments include grocery; general merchandise; health and beauty care; frozen foods; and beer and wine.

Cost of Sales — Cost of sales includes, among other things, merchandise costs, inventory markdowns, shrink and transportation, distribution and

warehousing costs, including depreciation.

Marketing and Advertising Expenses — Costs for store promotions, newspaper, television, radio and other media advertising are expensed at the
time  the  promotion  or  advertising  takes  place.  Advertising  costs  are  included  in  selling,  general  and  administrative  expenses  in  the  accompanying
consolidated  statements  of  operations  and  comprehensive  income  and  amounted  to  approximately  $26.2  million,  $21.2  million  and  $20.8  million,
respectively, in the years ended December 28, 2019, December 29, 2018 and December 30, 2017.

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Share-based Awards — We estimate the fair value of stock option awards subject to only a service condition on the date of grant using the Black-
Scholes-Merton valuation model. The Black-Scholes-Merton model requires the use of certain input assumptions. Because we completed our IPO during
the current fiscal year, we have limited historical exercise data from which to derive such input assumptions, including an option's expected term and the
price volatility of the underlying stock. Consequently, we determine the expected term using an accepted, simplified formula which derives an expected
term by taking the sum of the contractual term and adding the length of the vesting period and dividing by two. We estimate stock price volatility for our
common stock by taking the average historic price volatility for industry peers based on daily price observations over a period equivalent to the expected
term  of  the  stock  option  grants.  Industry  peers  consist  of  several  public  companies  in  our  industry  which  are  of  similar  size,  complexity  and  stage  of
development. The risk-free interest rate for the expected term of the option is based on the U.S. Treasury implied yield at the date of grant.

We estimate the fair value of share-based payment awards subject to both a market condition and a performance condition on the date of grant using

a Monte Carlo simulation approach implemented in a risk-neutral framework.

We estimate the fair value of restricted stock units based upon the closing price of our common stock as reported on the date of grant.

We recognize compensation expense for share-based payment awards with only a service condition on a straight-line basis over the requisite service
period,  which  is  generally  the  award’s  vesting  period.  Vesting  of  these  awards  is  accelerated  for  certain  employees  in  the  event  of  a  change  in  control.
Compensation  expense  for  share-based  payment  awards  subject  to  vesting  based  upon  the  achievement  of  a  performance  condition  is  recognized  on  a
graded-vesting basis at the time the achievement of the performance condition becomes probable.

We recognize share-based award forfeitures as they occur rather than estimating by applying a forfeiture rate.

While we recognize share-based compensation expense over the performance period and/or requisite service period based on the fair market value of
the award as of the grant date, we will not know the actual amount of tax benefit an award will generate until such award is exercised (or vested for RSUs).
Until such award is exercised (or vested for RSUs) we assume that the amount ultimately recognized for tax purposes is the same amount we are currently
recognizing in our operating results, that is for “book” purposes. Consequently, our deferred tax asset related to share-based compensation expense, which
totaled $6.3 million as of December 28, 2019, is based on each qualifying award’s grant date fair value rather than the award’s to-be-determined exercise
date  intrinsic  value  (or  vesting  date  fair  value).  For  our  fiscal  year  ended  December  28,  2019,  the  difference  between  the  grant  date  fair  value  and  the
exercise or vest date intrinsic value totaled $17.0 million. If the share price for our common stock were to depreciate for a sustained period of time, we
could be required to recognize a tax benefit shortfall. Such shortfalls could have a material effect on our cash flows and financial results. See NOTE 7—
Share-based Awards and NOTE 9—Income Taxes for additional information.

Income Taxes — Income taxes are accounted for using an asset and liability approach that requires recognition of deferred tax assets and liabilities
for expected future tax consequences of events that have been recognized in our consolidated financial statements or tax returns. In estimating future tax
consequences, all expected future events are considered, other than changes in the tax law. A valuation allowance is established, when necessary, to reduce
net  deferred  income  tax  assets  to  the  amount  expected  to  be  realized.  We  have  not  recorded  any  valuation  allowances  against  our  deferred  income  tax
balances for the fiscal years ended December 28, 2019 and December 29, 2018. Significant items comprising our future tax benefits and liabilities (deferred
tax assets and liabilities) include net operating losses, depreciation and amortization, goodwill, intangible assets, lease liability obligations and right-of-use
assets.

We  recognize  interest  and  penalties  accrued  on  any  unrecognized  tax  benefits  as  a  component  of  income  tax  expense.  We  record  uncertain  tax
positions in accordance with ASC Topic 740, Income Taxes, on the basis of a two-step process in which (1) we determine whether it is more likely than not
that the tax positions will be sustained on the basis of the technical merits of the position and (2) for those tax positions that meet the more likely-than-not
recognition threshold, we recognize the largest amount of tax benefit that is more than 50 percent likely to be realized upon ultimate settlement with the
related tax authority.

Variable Interest Entities — We assess at each reporting period whether or not we are considered the primary beneficiary of a variable interest
entity  (“VIE”)  and  therefore  required  to  consolidate  the  financial  results  of  the  VIE  in  our  consolidated  financial  statements.  Determining  whether  to
consolidate a VIE may require judgment in assessing (i) whether an entity is a VIE, and (ii) if a reporting entity is a VIE’s primary beneficiary. A reporting
entity  is  determined  to  be  a  VIE’s  primary  beneficiary  if  it  has  the  power  to  direct  the  activities  that  most  significantly  impact  a  VIE’s  economic
performance and the obligation to absorb losses or rights to receive benefits that could potentially be significant to a VIE.

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We  had  342,  308  and  283  stores  operated  by  independent  operators  as  of  December  28,  2019,  December  29,  2018  and  December  30,  2017,
respectively. We have agreements in place with each independent operator. The independent operator orders its merchandise exclusively from us which is
provided  to  the  independent  operator  on  consignment.  Under  the  independent  operator  agreement,  the  independent  operator  may  select  a  majority  of
merchandise  that  we  consign  to  the  independent  operator,  which  the  independent  operator  chooses  from  our  merchandise  order  guide  according  to  the
independent operator’s knowledge and experience with local customer purchasing trends, preferences, historical sales and similar factors. The independent
operator agreement gives the independent operator discretion to adjust our initial prices if the overall effect of all price changes at any time comports with
the  reputation  of  our  Grocery  Outlet  retail  stores  for  selling  quality,  name-brand  consumables  and  fresh  products  and  other  merchandise  at  extreme
discounts. Independent operators are required to furnish initial working capital and to acquire certain store and safety assets. The independent operator is
required to hire, train and employ a properly trained workforce sufficient in number to enable the independent operator to fulfill its obligations under the
independent operator agreement. The independent operator is responsible for expenses required for business operations, including all labor costs, utilities,
credit card processing fees, supplies, taxes, fines, levies and other expenses. Either party may terminate the independent operator agreement without cause
upon 75 days’ notice.

As consignor of all merchandise to each independent operator, the aggregate net sales proceeds from merchandise sales belongs to us. Sales related
to  independent  operator  stores  were  $2.5  billion,  $2.2  billion,  and  $2.0  billion  for  the  fiscal  years  ended  December  28,  2019,  December  29,  2018,  and
December 30, 2017, respectively. We, in turn, pay independent operators a commission based on a share of the gross profit of the store. Inventories and
related  sales  proceeds  are  our  property,  and  we  are  responsible  for  store  rent  and  related  occupancy  costs.  Independent  operator  commissions  were
expensed and included in selling, general and administrative expenses. Independent operator commissions were $382.8 million, $340.0 million, and $306.6
million for the fiscal years ended December 28, 2019, December 29, 2018, and December 30, 2017, respectively. Independent operator commissions of
$6.1 million and $3.9 million were included in accrued expenses as of December 28, 2019 and December 29, 2018, respectively.

Independent operators may fund their initial store investment from existing capital, a third-party loan or most commonly through a loan from us, as
further discussed in NOTE 2—Independent Operator Notes and Receivables. To ensure independent operators performance, the operator agreements grant
us the security interests in the assets owned by the independent operators. The total investment at risk associated with each store's independent operators is
not  sufficient  to  permit  the  independent  operators  to  finance  their  activities  without  additional  subordinated  financial  support  and,  as  a  result,  the
independent operators are VIEs which we have variable interests in. To determine whether or not we are the primary beneficiary of these VIEs, we evaluate
whether we have (i) the power to direct the activities that most significantly impact the independent operators' economic performance and (ii) whether we
have the obligation to absorb losses or the right to receive benefits of the independent operators that could potentially be significant to the independent
operators. Our evaluation includes identification of significant independent operators' activities and an assessment of their ability to direct those activities.

Activities that most significantly impact the independent operators' economic performance relate to sales and labor. Sales activities that significantly
impact the independent operators’ economic performance include determining what merchandise the independent operators will order and sell and the price
of such merchandise, both of which the independent operators controls. The independent operators are also responsible for all of their own labor. Labor
activities  that  significantly  impact  the  independent  operators'  economic  performance  include  hiring,  training,  supervising,  directing,  compensating
(including wages, salaries and employee benefits) and terminating all of their employees, activities which the independent operators controls. Accordingly,
the  independent  operators  have  the  power  to  direct  the  activities  that  most  significantly  impact  their  economic  performance.  Furthermore,  the  mutual
termination rights associated with the operator agreements do not give us power over the independent operators.

Our maximum exposure to the independent operators is generally limited to the gross operator notes and receivables due from these entities, which
was  $37.7  million  and  $27.8  million  as  of  December  28,  2019  and  December  29,  2018,  respectively.  See  NOTE  2—Independent  Notes  and  Operator
Receivables for additional information.

Net Income Per Share — Basic net income per share is calculated using net income available to common stockholders divided by the weighted-
average number of common shares outstanding during the period. Diluted net income per share reflects the dilutive effects of stock options and restricted
stock units outstanding during the period, to the extent such securities would not be anti-dilutive, and is determined using the treasury stock method.

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Recently Adopted Accounting Standards

We adopted ASU No. 2016-02, Leases (Topic 842), (“ASC 842”) on December 30, 2018, using a modified retrospective approach. The modified
retrospective approach provides a method for recording existing leases in accordance with ASC 842 at adoption with the comparative reporting periods
being presented in accordance with ASU 2018-11, Leases (Topic 840), (“ASC 840”). We elected a number of the practical expedients permitted under the
transition  guidance  within  the  new  standard.  This  included  the  election  to  apply  the  practical  expedient  package  upon  transition,  which  comprised  the
following:

• We did not reassess whether expired or existing contracts are or contain a lease;

• We did not reassess the classification of existing leases; and

• We did not reassess the accounting treatment for initial direct costs.

In addition, we elected the practical expedient related to short-term leases, which allows us to not recognize a right-of-use asset and lease liability for

leases with an initial expected term of 12 months or less.

We  did  not  elect  the  practical  expedient  to  combine  lease  and  non-lease  components  for  each  of  our  existing  underlying  asset  classes  and  will
account for fixed-payment lease components such as rent, and for gross leases, fixed real estate taxes and fixed insurance costs, separately from the variable
non-lease components such as common-area maintenance costs.

Adoption of the new standard resulted in the recognition of additional lease assets of $664.9 million and lease liabilities of $709.0 million on the
consolidated balance sheets as of December 30, 2018, which includes the reclassification of amounts presented in comparative periods as deferred rent of
$60.8 million as a reduction to the right-of-use assets and leasehold interests of $17.7 million as an addition to right-of-use assets. The adoption of the new
standard resulted in a $0.2 million cumulative-effect adjustment to the opening balance of retained earnings. The standard did not materially impact the
consolidated statement of operations and other comprehensive income or the consolidated statement of cash flows. See NOTE 4—Leases for additional
information.

Recently Issued Accounting Pronouncements

In  June  2016,  the  Financial  Accounting  Standards  Board  (“FASB”)  issued  ASU  No.  2016-13,  Measurement  of  Credit  Losses  on  Financial
Instruments (“ASU 2016-13”). ASU 2016-13, which was further updated and clarified by the FASB through issuance of additional related ASUs, amends
the guidance surrounding measurement and recognition of credit losses on financial assets measured at amortized cost, including trade receivables and debt
securities, by requiring recognition of an allowance for credit losses expected to be incurred over an asset’s lifetime based on relevant information about
past events, current conditions, and supportable forecasts impacting the financial assets ultimate collectability. This “expected loss” model will likely result
in earlier recognition of credit losses than the current “as incurred” model, under which losses are recognized only upon an occurrence of an event that
gives  rise  to  the  incurrence  of  a  probable  loss. ASU  2016-13  is  effective  for  fiscal  years  beginning  after  December  15,  2019,  including  interim  periods
within those fiscal years, and is to be adopted on a modified retrospective basis. We will adopt ASU 2016-13 beginning in the first quarter of fiscal 2020
and are currently evaluating the impact on our consolidated financial statements.

In August 2018, the FASB issued ASU No. 2018-15, Customer’s Accounting for Implementation Costs Incurred in a Cloud Computing Arrangement
That  Is  a  Service  Contract  (“ASU  2018-15”).  ASU  2018-15  aligns  the  requirements  for  capitalizing  implementation  costs  incurred  in  a  hosting
arrangement that is a service contract with the requirements for capitalizing implementation costs incurred to develop or obtain internal-use software. ASU
2018-15 is effective retrospectively for fiscal years and interim periods within those years beginning after December 15, 2019. We will adopt ASU 2018-15
beginning  in  the  first  quarter  of  fiscal  2020.  We  do  not  expect  the  adoption  of  ASU  2018-15  to  have  a  material  impact  on  our  consolidated  financial
statements.

In December 2019, the FASB issued ASU No. 2019-12, Simplifying the Accounting for Income Taxes (“ASU 2019-12”). ASU 2019-12 simplifies
accounting  guidance  for  certain  tax  matters  including  franchise  taxes,  certain  transactions  that  result  in  a  step-up  in  tax  basis  of  goodwill,  and  enacted
changes in tax laws in interim periods. In addition, it eliminates a company’s need to evaluate certain exceptions relating to the incremental approach for
intra-period  tax  allocation,  accounting  for  basis  differences  when  there  are  ownership  changes  in  foreign  investments,  and  interim  period  income  tax
accounting for year-to-date losses that exceed anticipated losses. ASU 2019-12 is effective for fiscal years beginning after December 15, 2020, including
interim periods within those fiscal years. We will adopt ASU 2019-12 beginning in the first quarter of fiscal 2021 and are currently evaluating the impact
on our consolidated financial statements.

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NOTE 2—Independent Operator Notes and Receivables

The amounts included in independent operator notes and accounts receivable consist primarily of funds we loaned to independent operators, net of

estimated uncollectible amounts.

Independent operator notes are payable on demand and, where applicable, typically bear interest at a rate of 9.95%. Independent operator notes and
receivables  are  also  subjected  to  estimations  of  collectability  based  on  an  evaluation  of  overall  credit  quality,  the  estimated  value  of  the  underlying
collateral and historical collections experience, including the fact that, typically, IOs pay third-party operations-related payables prior to paying down their
note  with  us.  While  estimates  are  required  in  making  this  determination,  we  believe  the  independent  operator  notes  and  receivables  balances,  net  of
allowances, represent what we expect to collect from IOs.

Amounts due from IOs and the related allowances and accruals for estimated losses as of December 28, 2019 and December 29, 2018 consisted of

the following (in thousands):

December 28, 2019

Independent operator notes

Independent operator receivables

Total

December 29, 2018

Independent operator notes

Independent operator receivables

Total

$

$

$

$

Gross

Current Portion

Long-term Portion

Net

Current Portion

Long-term Portion

Allowance

31,952    $

5,753   

(678)   $

(605)  

(9,088)   $

22,186    $

1,855    $

20,331   

—   

5,148   

5,148   

—   

37,705    $

(1,283)   $

(9,088)   $

27,334    $

7,003    $

20,331   

Gross

Current Portion

Long-term Portion

Net

Current Portion

Long-term Portion

Allowance

23,450    $

4,319   

(577)   $

(564)  

(7,926)   $

14,947    $

1,301    $

13,646   

—   

3,755   

3,755   

—   

27,769    $

(1,141)   $

(7,926)   $

18,702    $

5,056    $

13,646   

A summary of activity in the independent operator notes and receivables allowance is as follows (in thousands):

Balance at beginning of year

Provision for independent operator notes and receivables

Write-off of provision for independent operator notes and receivables

Balance at end of year

December 28,
2019

Fiscal Year Ended

December 29,
2018

December 30,
2017

$

$

9,067    $

9,031    $

2,741   

(1,437)  

1,029   

(993)  

10,371    $

9,067    $

6,046   

3,259   

(274)  

9,031   

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NOTE 3—Property and Equipment

Property and equipment as of December 28, 2019 and December 29, 2018 consisted of the following (in thousands):

December 28, 2019

Leasehold improvements

Fixtures and equipment

Lease acquisition costs

Construction in progress

Totals

December 29, 2018

Leasehold improvements

Fixtures and equipment

Lease acquisition costs

Construction in progress

Totals

Property and
Equipment, At Cost

Accumulated
Depreciation 
and Amortization

Property and
Equipment, Net

$

$

$

$

225,496    $

(53,733)   $

274,523   

383   

16,100   

(105,886)  

(269)  

—   

516,502    $

(159,888)   $

190,158    $

(39,509)   $

220,337   

433   

11,860   

(78,996)  

(251)  

—   

422,788    $

(118,756)   $

171,763   

168,637   

114   

16,100   

356,614   

150,649   

141,341   

182   

11,860   

304,032   

Construction in progress is primarily composed of leasehold improvements and fixtures and equipment related to new or remodeled stores where

construction had not been completed at year-end.

Long-lived assets were evaluated for potential impairment by measuring their fair value on a nonrecurring basis. Fair value of long-lived assets is
determined by estimating the amount and timing of net future cash flows (including rental expense for leased properties, sublease rental income, common
area maintenance costs, and real estate taxes) and discounting them using a risk-adjusted rate. We estimate future cash flows based on our experience and
knowledge of the market in which each store is located. We recorded impairment charges of $0.5 million and $0.6 million during fiscal 2019 and fiscal
2018, respectively. There were no adjustments to the carrying value of long-lived assets due to impairment charges during 2017.

Depreciation expense on property and equipment for fiscal 2019, 2018 and 2017 was as follows (in thousands):

Consolidated Statements of Operations and Comprehensive Income Location
Cost of sales

Selling, general and administrative expenses

Total depreciation expense on property and equipment

December 28,
2019

Fiscal Year Ended

December 29,
2018

December 30,
2017

$

$

1,210    $

41,696   

1,265    $

35,787   

42,906    $

37,052    $

—   

31,812   

31,812   

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NOTE 4—Leases

We  generally  lease  retail  facilities  for  store  locations,  distribution  centers,  office  space  and  equipment  and  account  for  these  leases  as  operating
leases. We account for one retail store lease and certain equipment leases as finance leases. Lease right-of-use assets and lease liabilities are recognized at
the lease commencement date based on the present value of the lease payments over the lease term. As most of our leases do not provide an implicit rate,
we use our incremental borrowing rate based on information available at the lease commencement date to determine the present value of lease payments.
Leases with an initial term of 12 months or less are not recorded on the balance sheet; lease expense for these short-term leases is recognized on a straight-
line basis over the lease term.

Leases for 15 of our store locations and one warehouse location are controlled by related parties. As of December 28, 2019, the right-of-use asset
and lease liability related to these properties was $42.5 million and $46.7 million, respectively. As of December 28, 2019, we had executed leases for 34
store locations that we had not yet taken possession of with total undiscounted future lease payments of $209.6 million over approximately 15 years.

Our lease terms may include options to extend the lease when we are reasonably certain that we will exercise such options. Based upon our initial
investment  in  store  leasehold  improvements,  we  utilize  an  initial,  reasonably-certain  lease  life  of  15  years.  Most  leases  include  one  or  more  options  to
renew, with renewal terms that can extend the lease term from five to 15 years or more. Our leases do not include any material residual value guarantees or
material restrictive covenants. We also have non-cancelable subleases with unrelated third parties with future minimum rental receipts as of December 28,
2019 totaling $4.9 million ending in various years through 2028, and as of December 29, 2018 totaling $3.6 million ending in various years through 2023,
which have not been deducted from the future minimum payments.

ASC 842 Disclosures

The balance sheet classification of our right-of-use lease assets and lease liabilities as of December 28, 2019 was as follows (in thousands):

Leases
Assets:

Operating lease assets

Finance lease assets

Total lease assets

Liabilities:

Current

Operating

Finance

Noncurrent

Operating

Finance

Total lease liabilities

Classification

Operating right-of-use assets

Other assets

Current lease liabilities

Current lease liabilities

Long-term lease liabilities

Long-term lease liabilities

The components of lease expense for the fiscal year ended December 28, 2019 were as follows (in thousands):

Lease Cost
Operating lease cost

Finance lease cost:

Amortization of right-of-use assets

Interest on leased liabilities

Sublease income

Net lease cost

Classification
Selling, general and administrative expenses

Depreciation and amortization

Interest expense, net

Other income

$

$

$

$

$

$

734,327   

5,904   

740,231   

37,923   

322   

762,105   

5,651   

806,001   

99,237   

817   

263   

(1,248)  

99,069   

Short-term lease expense and variable lease payments recorded in operating expenses were immaterial for the fiscal year ended December 28, 2019.

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Maturities of lease liabilities as of December 28, 2019 were as follows (in thousands):

Operating Leases

Finance Leases

Total

Fiscal 2020

Fiscal 2021

Fiscal 2022

Fiscal 2023

Fiscal 2024

Thereafter

Total lease payments

Less: Imputed interest

Present value of lease liabilities

$

98,289    $

1,106    $

98,977   

98,288   

98,015   

97,189   

750,968   

1,241,726   

(441,698)  

$

800,028    $

1,128   

1,074   

972   

907   

2,369   

7,556    $
(1,583)  

5,973   

The weighted-average lease term and discount rate as of December 28, 2019 were as follows:

Weighted-average remaining lease term (years):

Operating leases

Finance leases

Weighted-average discount rate:

Operating leases

Finance leases

99,395   

100,105   

99,362   

98,987   

98,096   

753,337   

1,249,282   

12.33

7.55

7.41  %

6.35  %

Supplemental cash flow information related to leases for the fiscal year ended December 28, 2019 was as follows (in thousands):

Cash paid for amounts included in the measurement of lease liabilities:

Operating cash flows used by operating leases

Lease assets obtained in exchange for new lease liabilities — adoption

Lease assets obtained in exchange for new lease liabilities — fiscal year ended December 28, 2019

ASC 840 Disclosures

$

$

$

88,362   

664,882   

155,986   

Rental expense for all operating leases for the fiscal years ended December 29, 2018 and December 30, 2017 (under ASC 840) was as follows (in

thousands):

Rent expense — third-party lessors

Rent expense — related parties

Contingent rentals

Less rentals from subleases

Total rent expense

Fiscal Year Ended

December 29,
2018

December 30,
2017

$

$

79,347    $

7,141   

548   

(1,075)  

85,961    $

72,622   

7,309   

531   

(1,079)  

79,383   

Future minimum rental payments for all non-cancelable operating leases having a remaining term in excess of one year as of December 29, 2018

(under ASC 840) was as follows (in thousands):

Fiscal 2019

Fiscal 2020

Fiscal 2021

Fiscal 2022

Fiscal 2023

Thereafter

Third Parties

Related Parties

Total

$

82,971    $

6,152    $

91,538   

93,090   

92,359   

91,955   

801,832   

6,201   

6,297   

6,532   

6,410   

48,914   

89,123   

97,739   

99,387   

98,891   

98,365   

850,746   

Total future minimum rental payments

$

1,253,745    $

80,506    $

1,334,251   

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NOTE 5—Goodwill and Intangible Assets

Information regarding our goodwill and intangible assets as of December 28, 2019 was as follows (in thousands):

_______________________
(1)

Leasehold interests previously classified as finite-lived intangible assets were reclassified to operating lease right-of-use assets upon the adoption of ASU 2016-02
(Topic 842). See NOTE 1—Organization and Summary of Significant Accounting Policies for additional information.

Information regarding our goodwill and intangible assets as of December 29, 2018 was as follows (in thousands):

$

833,281    $

(37,546)   $

Gross Carrying
Amount

Accumulated
Amortization

(16,431)   $

Net Carrying Amount
41,969   

Gross Carrying
Amount

Accumulated
Amortization

(20,324)   $

Net Carrying Amount
38,076   

Useful Lives (Years)
15

$

5

1–20
3

Indefinite

Useful Lives (Years)
15

$

5

1–20
3

Indefinite

58,400    $

160   

—   

20,418   

78,978   

6,360   

85,338   

747,943   

58,400    $

160   

30,468   

18,176   

107,204   

5,245   

112,449   

747,943   

(160)  

—   

(17,062)  

(37,546)  

—   

(37,546)  

—   

(135)  

(12,735)  

(14,324)  

(43,625)  

—   

(43,625)  

—   

—   

—   

3,356   

41,432   

6,360   

47,792   

747,943   

795,735   

25   

17,733   

3,852   

63,579   

5,245   

68,824   

747,943   

816,767   

Trademarks

Customer lists

Leasehold interests (1)
Computer software

Total finite-lived intangible assets

Liquor licenses

Total intangible assets

Goodwill

Total goodwill and intangible assets

Trademarks

Customer lists

Leasehold interests

Computer software

Total finite-lived intangible assets

Liquor licenses

Total intangible assets

Goodwill

Total goodwill and intangible assets

$

860,392    $

(43,625)   $

Amortization expense for finite-lived intangible assets was $6.7 million, $10.0 million, and $11.3 million for the fiscal years ended December 28,
2019,  December  29,  2018,  and  December  30,  2017,  respectively.  Liquor  license  assets  have  been  classified  as  indefinite-lived  intangible  assets  and
accordingly, are not subject to amortization. There were no impairments of goodwill or intangible assets during the fiscal years ended December 28, 2019,
December 29, 2018, and December 30, 2017, respectively.

The estimated future amortization expense related to finite-lived intangible assets as of December 28, 2019 is as follows (in thousands):

Fiscal 2020

Fiscal 2021

Fiscal 2022

Fiscal 2023

Fiscal 2024

Thereafter

Total

$

$

5,877   

5,000   

4,159   

3,894   

3,893   

18,609   

41,432   

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NOTE 6—Long-Term Debt

Long-term debt consisted of the following (in thousands):

Term loans:

First Lien Credit Agreement (1)
Second Lien Credit Agreement (1)

Revolving credit facility

Notes payable

Finance lease liability (see NOTE 4—Leases)

Long-term debt, gross

Less: Unamortized debt discounts and debt issuance costs (1)

Long-term debt, less unamortized debt discounts and debt issuance costs

Less: Current portion

Long-term debt, net

December 28,
2019

December 29,
2018

$

460,188    $

—   

—   

246   

—   

460,434   

(12,445)  

447,989   

(246)  

$

447,743    $

725,000   

150,000   

—   

—   

2,019   

877,019   

(19,651)  

857,368   

(7,349)  

850,019   

_______________________
(1)

To conform with the current period presentation, unamortized debt discounts of $1.8 million and $1.5 million as of December 29, 2018 have been reclassified from
“First  Lien  Credit  Agreement”  and  “Second  Lien  Credit  Agreement,”  respectively,  and  included  in  “Unamortized  debt  discounts  and  debt  issuance  costs.”  This
reclassification had no impact on our consolidated financial statements for fiscal 2018.

First Lien Credit Agreement

On  October  22,  2018,  GOBP  Holdings,  Inc  (“GOBP  Holdings”),  our  wholly  owned  subsidiary,  together  with  another  of  our  wholly  owned
subsidiaries, entered into a first lien credit agreement (the “First Lien Credit Agreement”) with a syndicate of lenders for a $725.0 million senior term loan
and a revolving credit facility for an amount up to $100.0 million, with a sub-commitment for a $35.0 million letter of credit and a sub-commitment for
$20.0 million of swingline loans. Borrowings under the First Lien Credit Agreement are secured by substantially all the assets of the borrower subsidiary
and its guarantors. The term loan proceeds were primarily used for retiring our prior first lien credit agreement and paying the dividends related to our 2018
recapitalization. As of December 28, 2019, we had standby letters of credit outstanding totaling $3.6 million under the First Lien Credit Agreement.

We  are  required  to  pay  a  quarterly  commitment  fee  ranging  from  0.25%  to  0.50%  on  the  daily  unused  amount  of  the  commitment  under  the
revolving credit facility based upon the leverage ratio defined in the agreement and certain criteria specified in the agreement. We are also required to pay
fronting  fees  and  other  customary  fees  for  letters  of  credit  issued  under  the  revolving  credit  facility.  The  interest  rate  for  the  revolving  credit  facility  is
determined based on a formula using certain market rates. No amounts were outstanding under the revolving credit facility as of December 28, 2019 and
December 29, 2018.

On  March  19,  2020,  GOBP  Holdings  together  with  another  of  our  wholly  owned  subsidiaries  borrowed  $90.0  million  under  the  revolving  credit
facility, the proceeds of which are to be used as reserve funding for working capital needs as a precautionary measure in light of the economic uncertainty
surrounding the current COVID-19 pandemic. See NOTE 14—Subsequent Events for additional information.

The First Lien Credit Agreement permits voluntarily prepayment on borrowings without premium or penalty. In connection with the closing of our
IPO, we prepaid $248.0 million of principal and $3.8 million of interest on the outstanding term loan under the First Lien Credit Agreement on June 24,
2019 and elected to apply the prepayment against the remaining principal installments in the direct order of maturity. No further principal payment on the
term loan under the First Lien Credit Agreement will be due until the maturity date of this term loan. The terms of the First Lien Credit Agreement include
mandatory prepayment requirements on the term loan if certain conditions are met (as described in the First Lien Credit Agreement).

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On July 23, 2019, GOBP Holdings together with another of our wholly owned subsidiaries entered into an incremental agreement (the “Incremental
Agreement”)  to  amend  the  First  Lien  Credit  Agreement.  The  Incremental  Agreement  refinanced  the  term  loan  outstanding  under  the  First  Lien  Credit
Agreement with a replacement $475.2 million senior secured term loan credit facility (the “First Replacement Term Loan”) with an applicable margin of
3.50%  or  3.25%  for  Eurodollar  loans  and  2.50%  or  2.25%  for  base  rate  loans,  in  each  case  depending  on  the  public  corporate  family  rating  of  GOBP
Holdings.  The  interest  rate  on  the  First  Replacement  Term  Loan  was  5.24%  as  of  December  28,  2019.  The  First  Replacement  Term  Loan  matured  on
October 22, 2025, which was the same maturity date as the prior term loan under our First Lien Credit Agreement. We wrote off debt issuance costs of $0.3
million and incurred debt modification costs of $0.2 million during the third quarter of fiscal 2019 in connection with this refinance.

On October 23, 2019, we prepaid an additional $15.0 million of principal on the First Replacement Term Loan.

On January 24, 2020, GOBP Holdings together with another of our wholly owned subsidiaries entered into an Incremental Agreement (the “Second
Incremental Agreement”) which amended the First Lien Credit Agreement, dated October 22, 2018, and the original Incremental Agreement dated July 23,
2019, (jointly, the “Existing Credit Agreement”). See NOTE 14—Subsequent Events for additional information.

Second Lien Credit Agreement

On October 22, 2018, one of our wholly owned subsidiaries entered into a second lien credit agreement with a syndicate of lenders for a $150.0
million senior term loan. The proceeds were primarily used for retiring the prior second lien credit agreement and paying the dividends related to our 2018
recapitalization.

The term loan under the Second Lien Credit Agreement did not require minimum quarterly principal payment. The Second Lien Credit Agreement

did require mandatory prepayment if certain conditions were met and permitted voluntarily prepayment on borrowings without premium or penalty.

On  June  24,  2019,  we  terminated  the  Second  Lien  Credit  Agreement  and  repaid  in  full  the  outstanding  principal  balance  of  $150.0  million  and
accrued interest of $3.6 million. In addition, we wrote off the remaining unamortized debt issuance costs of $3.8 million and loan discounts of $1.4 million
on June 24, 2019.

Debt Covenant

The First Lien Credit Agreement contains certain customary representations and warranties, subject to limitations and exceptions, and affirmative
and customary covenants. The First Lien Credit Agreement has the ability to restrict us from entering into certain types of transactions and making certain
types  of  payments  including  dividends  and  stock  repurchase  and  other  similar  distributions,  with  certain  exceptions.  Additionally,  the  revolving  credit
facility under our First Lien Credit Agreement is subject to a first lien secured leverage ratio of 7.00 to 1.00, tested quarterly if, and only if, the aggregate
principal amount from the revolving facility, letters of credit (to the extent not cash collateralized or backstopped or, in the aggregate, not in excess of the
greater of $10.0 million and the stated face amount of letters of credit outstanding on the closing date) and swingline loans outstanding and/or issued, as
applicable, exceeds 35% of the total amount of the revolving credit facility commitments.

As of December 28, 2019, we were not subject to the first lien secured leverage ratio testing requirement. Additionally, we were in compliance with

all applicable covenant requirements as of December 28, 2019 for our First Lien Credit Agreement.

Schedule of Principal Maturities

Principal maturities of debt as of December 28, 2019 are as follows (in thousands):

Fiscal 2020

Fiscal 2021

Fiscal 2022

Fiscal 2023

Fiscal 2024

Thereafter

Total

$

$

246   

—   

—   

—   

—   

460,188   

460,434   

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Interest Expense

Interest expense, net, consisted of the following (in thousands):

Interest on term loan debt

Amortization of debt issuance costs

Interest on finance leases

Other

Interest income

Interest expense, net

December 28,
2019

Fiscal Year Ended

December 29,
2018

December 30,
2017

$

$

45,259    $

52,569    $

2,367   

263   

51   

(2,013)  

4,024   

117   

2   

(1,350)  

45,927    $

55,362    $

46,235   

4,442   

122   

30   

(1,131)  

49,698   

Debt Extinguishment and Modification Costs

Debt extinguishment and modification costs consisted of the following (in thousands):

Write off of debt issuance costs

Debt modification costs

Write off of loan discounts

Debt extinguishment and modification costs

December 28,
2019

Fiscal Year Ended

December 29,
2018

December 30,
2017

$

$

4,110    $

3,459    $

150   

1,374   

1,794   

—   

5,634    $

5,253    $

1,258   

208   

—   

1,466   

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NOTE 7—Share-based Awards

Share-based Incentive Plans

The Globe Holding Corp. 2014 Stock Incentive Plan (the “2014 Plan”) became effective on October 21, 2014. Under the 2014 Plan, we granted
stock options and restricted stock units (“RSUs”) to purchase shares of our common stock. Effective as of June 19, 2019, we terminated the 2014 Plan and
as a result no further equity awards may be issued under the 2014 Plan. Any outstanding awards granted under the 2014 Plan will remain subject to the
terms of the 2014 Plan and the applicable equity award agreements.

On June 4, 2019, our board of directors and stockholders approved the Grocery Outlet Holding Corp. 2019 Incentive Plan (the “2019 Plan”). An
aggregate of 4,597,862 shares of common stock were reserved for issuance under the 2019 Plan. In addition, on the first day of each fiscal year beginning
in fiscal 2020 and ending in fiscal 2029, the 2019 Plan provides for an annual automatic increase of the shares reserved for issuance in an amount equal to
the positive difference between (i) 4% of the outstanding common stock on the last day of the immediately preceding fiscal year and (ii) the plan share
reserve on the last day of the immediately preceding fiscal year, or a lesser number as determined by our board of directors. As of December 28, 2019, we
had an aggregate of 3,100,124 shares of common stock reserved for issuance under the 2019 Plan.

Fair Value Determination

The fair value of stock option and RSU awards is determined as of the grant date. For time-based stock options, a Black-Scholes-Merton valuation
model is utilized to estimate the fair value of the awards. For performance-based stock options, a Monte Carlo simulation approach implemented in a risk-
neutral framework is utilized to estimate the fair value of the awards. For RSUs, the closing price of our common stock as reported on the grant date is
utilized to estimate the fair value of the awards.

The respective valuation methods resulted in weighted-average grant date fair values for time-based stock options, performance-based stock options

and RSUs granted during fiscal 2019, 2018 and 2017 as follows:

Time-based stock options

Performance-based stock options

RSUs

December 28,
2019

Fiscal Year Ended

December 29,
2018

December 30,
2017

$

$

$

7.61    $

5.78    $

27.13    $

2.96    $

4.65    $

10.36    $

2.31   

2.91   

7.72   

The grant date fair value of time-based stock options awarded during fiscal 2019, 2018 and 2017 was estimated using the Black-Scholes-Merton

valuation model with the following weighted-average assumptions:

Exercise price

Volatility

Risk-free interest rate

Dividend yield

Expected term (in years)

December 28,
2019

Fiscal Year Ended

December 29,
2018

December 30,
2017

$

21.66 

  $

11.98 

  $

30.2  %

1.9  %

—  %

6.83

35.0  %

2.6  %

—  %

2.80

9.06 

50.0  %

1.5  %

—  %

2.50

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Grant Activity

The following table summarizes stock option activity under all equity incentive plans during fiscal 2019, 2018 and 2017:

Time-Based Options

Performance-Based Options

Options outstanding at December 31, 2016

Number of Options

5,401,780   

$

Granted

Exercised

Forfeitures

Options outstanding at December 30, 2017

Granted

Exercised

Forfeitures

Options outstanding at December 29, 2018 (1)
Granted

Exercised

Forfeitures

Options outstanding at December 28, 2019

Options vested and expected to vest at December 28, 2019 (2)

Options exercisable at December 28, 2019

225,001   

(30,169)  

(67,776)  

5,528,836   

$

334,535   

(2,946)  

(62,050)  

5,798,375   

$

1,363,822   

(817,051)  

(101,479)  

6,243,667   

6,243,667   

4,463,719   

$

$

$

Weighted-Average 
Exercise Price

7.20   

9.06   

7.13   

7.37   

7.27   

11.98   

8.47   

8.10   

7.53   

21.66   

7.21   

12.72   

10.57   

10.57   

7.26   

Number of Options

5,353,473   

$

225,004   

—   

(52,617)  

5,525,860   

$

334,536   

—   

(65,066)  

5,795,330   

$

99,788   

—   

(117,997)  

5,777,121   

5,777,121   

—   

$

$

$

Weighted-Average 
Exercise Price

5.99   

9.06   

—   

6.04   

6.11   

11.98   

—   

6.81   

4.40   

17.29   

—   

7.15   

4.57   

4.57   

—   

_______________________
(1)

The decrease in weighted-average exercise price for outstanding performance-based options at December 29, 2018 is due to the dividend declared on October 22,
2018 pursuant to which all performance-based options outstanding at that date received a $2.10 downward adjustment to exercise price.

(2)

No performance-based options are vested as of December 28, 2019. The number above reflects the 5.8 million unvested outstanding performance-based options. On
February 3, 2020, in conjunction with a secondary offering, certain performance criteria were achieved resulting in the vesting of 4.1 million of these performance-
based shares. In the first fiscal quarter of 2020, we expect to recognize the additional share-based compensation expense of approximately $18.5 million associated
with the vesting of the 4.1 million performance-based shares. See NOTE 14—Subsequent Events for additional information.

The total intrinsic value of time-based stock options exercised was $20.8 million for fiscal 2019 and less than $0.1 million for each of fiscal 2018

and fiscal 2017. Intrinsic value represents the difference between the current fair value of the underlying stock and the exercise price of the stock option.

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The following table summarizes RSU activity under all equity incentive plans during fiscal 2019, 2018 and 2017:

Number of Shares

Unvested balance at December 31, 2016

Granted

Vested

Forfeitures

Unvested balance at December 30, 2017

Granted

Vested

Forfeitures

Unvested balance at December 29, 2018

Granted

Vested

Forfeitures

Unvested balance at December 28, 2019

Share-Based Compensation Expense

Weighted-Average 
Grant Date Fair Value
7.33   

54,118    $

46,686   

—   

—   

100,804    $

34,200   

(54,184)  

—   

80,820    $

195,135   

(76,841)  

(8,242)  

190,872    $

7.72   

—   

—   

7.51   

10.36   

7.39   

—   

8.80   

27.13   

18.06   

30.03   

22.89   

We recognize compensation expense for stock options and RSUs by amortizing the grant date fair value on a straight-line basis over the expected
vesting  period  to  the  extent  we  determine  the  vesting  of  the  grant  is  probable.  We  recognize  share-based  award  forfeitures  as  they  occur  rather  than
estimating by applying a forfeiture rate.

Share-based  compensation  expense  qualifying  for  capitalization  was  insignificant  for  each  of  the  fiscal  years  ended  December  28,  2019,

December 29, 2018 and December 30, 2017. Accordingly, no share-based compensation expense was capitalized during these years.

Time-Based Stock Options

  We  did  not  record  compensation  expense  for  time-based  stock  options  grants  prior  to  our  IPO  in  June  of  fiscal  2019  because  such  time-based
options were subject to a post-termination repurchase right by us until certain contingent events such as involuntary termination, a change in control, or an
initial public offering occurred, and such contingent events were not deemed probable during fiscal 2018, 2017, or any other fiscal period prior to our IPO.
As a result of this repurchase right feature, other than in limited circumstances, stock issued upon the exercise of these options could be repurchased at our
discretion  at  the  lower  of  fair  value  or  the  applicable  exercise  price.  When  the  IPO  occurred  and  the  repurchase  feature  lapsed,  this  contingent  event
resulted  in  share-based  compensation  expense  on  these  options  being  recorded.  We  recognized  share-based  compensation  expense  for  prior  service
completed as of the IPO date and began recognizing the remaining unamortized share-based compensation expense related to these outstanding time-based
options over the remaining service period.

During the fiscal year ended December 28, 2019, we recognized share-based compensation expense totaling $25.7 million for all outstanding time-
based  stock  options,  of  which  $24.3  million,  related  to  those  granted  prior  to  the  IPO.  Unamortized  compensation  cost  was  $10.4  million  as  of
December 28, 2019, which is expected to be amortized over a weighted average period of 3.45 years.

Performance-Based Stock Options

At  December  28,  2019  we  determined  that  the  ultimate  vesting  of  the  5,777,121  shares  of  outstanding  performance-based  stock  options  was  not
probable for all periods presented because the performance condition was not achieved, and, accordingly, we have not recognized any expense related to
these  awards  for  all  periods  presented.  Unamortized  compensation  cost  for  these  awards  was  $26.2  million  as  of  December  28,  2019,  which  will  be
amortized over the remaining requisite service period if and when we determine that vesting is probable.

On February 3, 2020, in conjunction with a secondary offering, certain performance criteria were achieved resulting in the vesting of 4.1 million of
the above noted performance-based shares. In the first fiscal quarter of 2020, we expect to recognize the additional share-based compensation expense of
approximately $18.5 million associated with the vesting of the 4.1 million performance based shares. See NOTE 14—Subsequent Events for additional
information.

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Restricted Stock Units

Compensation  expense  for  RSUs  held  by  directors  and  employees  was  $2.1  million,  $0.4  million,  and  $0.4  million  for  the  fiscal  years  ended
December  28,  2019,  December  29,  2018,  and  December  30,  2017,  respectively.  Unamortized  compensation  expense  for  RSUs  was  $3.2  million  as  of
December 28, 2019, which is expected to be amortized over a weighted average period of approximately 2.24 years.

Dividends

For time-based stock options and RSUs that were outstanding on the dividend dates of June 23, 2016 and October 22, 2018 and that are expected to
vest in fiscal year 2019 and beyond, we intend to make dividend payments on these awards as such time-based options and RSUs vest. Pursuant to the 2014
Plan, if we are unable to make those payments, we may instead elect to reduce the per share exercise price of each such stock option by an amount equal to
the  dividend  amount  in  lieu  of  making  the  applicable  dividend  payment.  As  such,  our  dividends  are  not  considered  declared  and  payable  and  are  not
accrued as a liability in our consolidated balance sheet as of December 28, 2019.

We paid  $3.6  million  of  dividends  during  the  fiscal  year  ended  December  28,  2019,  which  was  included  in  share-based  compensation  expense.
Share-based compensation expense of $10.4 million for the fiscal year ended December 29, 2018, includes $8.7 million related to payment of the October
22, 2018 dividend and $1.3 million related to payment of the June 23, 2016 dividend on outstanding stock options that vested during fiscal 2018. Share-
based compensation expense of $1.7 million for the fiscal year ended December 30, 2017 includes $1.3 million in payments related to the June 23, 2016
dividend for outstanding stock options that vested during fiscal 2017. The remaining share-based compensation expense in fiscal 2018 and 2017 related to
RSU compensation expense.

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NOTE 8—Retirement Plans

We make payments into the UFCW—Northern California Employers Joint Pension Trust Fund (the “Pension Fund”) and the UFCW—Benefits Trust
Fund (“Benefits Fund”), multiemployer pension and welfare trusts, established for the benefit of union employees at two company operated stores under
the terms of a collective bargaining agreement. We currently operate under a collective bargaining agreement that expired on September 6, 2019 and which
is in the process of being renegotiated as of the filing date of this Annual Report on Form 10-K. Payments into the Pension Fund were $0.4 million, $0.4
million,  and  $0.5  million  for  the  fiscal  years  ended  December  28,  2019,  December  29,  2018,  and  December  30,  2017,  respectively.  Payments  into  the
Benefits Fund were $1.2 million, $1.1 million, and  $1.5  million  for  the  fiscal  years  ended  December  28,  2019,  December  29,  2018,  and  December  30,
2017, respectively. Such contributions represent less than 5% of the total contributions to the Fund. We paid no surcharges to the Fund. We do not have
future obligations to contribute to the Benefits Fund upon termination of the collective bargaining agreement.

The risks of participating in a multiemployer pension plan are different from single-employer pension plans in the following aspects:

a. Assets  contributed  to  the  multiemployer  plan  by  one  employer  may  be  used  to  provide  benefits  to  employees  of  other  participating

employers.

b.

c.

If a participating employer stops contributing to the plan, the unfunded obligations of the plan may be borne by the remaining participating
employers.

If  we  stop  participating  in  its  multiemployer  pension  plan,  we  may  be  required  to  pay  those  plans  an  amount  based  on  the  underfunded
status of the plan, referred to as a withdrawal liability.

The following information represents our participation in the plan for the annual period ended December 30, 2018, the latest available information

from the Fund. All such information is based on information we received from the plan.

The Fund’s Employer Identification Number and Plan Number is 946313554-001. Under the provisions of the Pension Protection Act (PPA) zone
status, the Fund was in critical status during the Plan year. Among other factors, generally, plans in critical status are less than 65 percent funded. In an
effort to improve the Plan’s funding situation, the trustees adopted a rehabilitation plan on July 8, 2010. The rehabilitation plan changes the benefits for
participants who retire and commence a pension on or after January 1, 2012, and changes future benefit accruals earned on or after January 1, 2012. Except
in limited circumstances, the pensions of participants and beneficiaries whose pension effective date is before January 1, 2012, is not affected.

For our nonunion employees, we offer the following plans:

a.

b.

c.

d.

e.

A defined contribution retirement plan for warehouse employees, which requires an annual contribution of 15% of eligible salaries. The
defined contribution retirement plan is available to nonunion employees who meet certain service criteria.

A  noncontributory  profit-sharing  plan  for  administrative  personnel  under  which  the  board  of  directors  may  authorize  an  annual
contribution  of  up  to  15%  of  eligible  salaries.  The  profit-sharing  plan  is  available  to  nonunion  employees  who  meet  certain  service
criteria.

We expensed $4.4 million, $3.6 million and $3.3 million for contributions to these two plans for the fiscal years ended December 28,
2019, December 29, 2018, and December 30, 2017, respectively.

A 401(k) retirement plan for warehouse employees, which is available to those employees who meet certain service criteria

A 401(k) retirement plan for administrative personnel, which is available to those employees who meet certain service criteria.

We are not obligated to match any employee contributions for the 401(k) retirement plans.

For certain employees who meet certain service criteria, we have a 401(k) retirement plan under which we will match employee contributions at a
rate of 35% of each participating employee’s contributions, not to exceed 6% of wages. We expensed an insignificant amount for contributions to this plan
for each of the fiscal years ending December 28, 2019, December 29, 2018, and December 30, 2017, respectively.

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NOTE 9—Income Taxes

Tax Cuts and Jobs Act

On December 22, 2017, the U.S. government enacted comprehensive tax legislation commonly referred to as the Tax Cuts and Jobs Act (the “Tax
Act”). The Tax Act makes broad and complex changes to the U.S. tax code, including, but not limited to, (1) reducing the U.S. federal corporate tax rate
from  35  percent  to  21  percent;  (2)  eliminating  the  corporate  alternative  minimum  tax  (AMT)  and  changing  how  existing  AMT  credits  can  be  realized;
(3) creating a new limitation on deductible interest expense; (4) changing rules related to uses and limitations of net operating loss carryforwards created in
tax years beginning after December 31, 2017; and (5) expanding bonus depreciation to allow full expensing of qualified property.

We recognized a provisional tax benefit of $5.4 million associated with the Tax Act in our consolidated financial statements for the fiscal year ended
December 30, 2017, which was associated with the re-measurement of our deferred tax assets and liabilities. During the fiscal year ended December 29,
2018,  we  finalized  our  accounting  for  the  impacts  of  the  Tax  Act  and  recorded  an  immaterial  measurement  period  adjustment  associated  with  the  re-
measurement of our deferred tax assets and liabilities.

Components of income tax expense

Income before income taxes consisted entirely of income from domestic operations of $16.8 million, $21.9 million, and $25.8 million for the fiscal

years ended December 28, 2019, December 29, 2018, and December 30, 2017, respectively.

The components of income tax expense consisted of the following (in thousands):

Current:

Federal

State

Total current

Deferred:

Federal

State

Total deferred

Income tax expense

Statutory rate reconciliation

December 28,
2019

Fiscal Year Ended

December 29,
2018

December 30,
2017

$

52    $

(200)   $

439   

491   

247   

625   

872   

353   

153   

4,523   

1,308   

5,831   

$

1,363    $

5,984    $

237   

189   

426   

2,928   

1,817   

4,745   

5,171   

A reconciliation of the U.S. federal statutory income tax rate to our effective income tax rate is as follows:

Taxes at federal statutory rates

Effect of change in federal tax rate

State income taxes net of federal benefit

Excess tax benefits from exercise and vest of share-based awards

Other

Effective income tax rate

93

December 28,
2019

Fiscal Year Ended

December 29,
2018

December 30,
2017

21.0  %

—  %

5.2  %

(21.4) %

3.3  %

8.1  %

21.0  %

—  %

6.0  %

—  %

0.4  %

27.4  %

35.0  %

(21.1) %

5.1  %

—  %

1.1  %

20.1  %

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Deferred income taxes

Deferred income taxes reflect the net tax effect of temporary differences between the carrying amounts of assets and liabilities for financial reporting

purposes and the amounts used for income tax purposes.

Significant components of our deferred tax assets and liabilities were as follows (in thousands):

Deferred tax assets:

Accrued compensation

Share-based compensation expense

Inventory

Transaction costs

Deferred rent

Lease liability obligation

Net operating loss and other carryforwards

Reserves and allowances

Interest expense carryforward

Other

Total deferred tax assets

Deferred tax liabilities:

Prepaid expenses

Depreciation and amortization

Intangible assets

Right-of-use assets

Goodwill

Debt transaction costs

Total deferred tax liabilities

Net deferred tax liabilities

December 28,
2019

December 29,
2018

$

3,411    $

6,323   

4,216   

1,334   

—   

221,747   

24,936   

3,974   

1,103   

1,176   

268,220   

(1,042)  

(43,213)  

(8,417)  

(203,065)  

(27,230)  

(1,273)  

(284,240)  

$

(16,020)   $

2,594   

—   

3,553   

1,520   

12,530   

—   

25,781   

4,056   

3,862   

1,181   

55,077   

(733)  

(36,271)  

(9,073)  

—   

(21,897)  

(2,238)  

(70,212)  

(15,135)  

We have net operating loss carryforwards of $101.4 million for federal income tax purposes and $15.1 million for state income tax purposes, which
begin to expire in 2032. Certain tax attributes, which begin to expire in 2032, are subject to an annual limitation as a result of our acquisition of GOBP
Holdings,  Inc.  (“GOBP  Holdings”),  our  wholly  owned  subsidiary,  which  constitutes  a  change  in  ownership  as  defined  under  Internal  Revenue  Code
Section 382. Based on our analysis, our projected net operating losses to be utilized in future years will not be affected by this annual limitation.

Our policy is to include interest and penalties associated with uncertain tax positions within income tax expense and include accrued interest and
penalties  with  the  related  income  tax  liability  on  our  consolidated  balance  sheets.  To  date,  we  have  not  recognized  any  interest  and  penalties  in  our
consolidated  statements  of  operations  and  comprehensive  income,  nor  have  we  accrued  for  or  made  payments  for  interest  and  penalties.  As  of
December 28, 2019 and December 29, 2018, we had no uncertain tax positions and do not anticipate any changes to our uncertain tax positions within the
next 12 months.

We are subject to taxation in the United States and various state jurisdictions. As of December 28, 2019, our tax returns remain open to examination

by the tax authorities for tax years 2009 to 2019 for US federal and for various state jurisdictions.

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NOTE 10—Related Party Transactions

We leased property from entities affiliated with certain of our non-controlling stockholders for 15 store locations and one warehouse location as of
December  28,  2019,  and  for  16  store  locations  and  one  warehouse  location  as  of  December  29,  2018.  These  entities  received  aggregate  annual  lease
payments from us of $6.1 million and $6.6 million in fiscal 2019 and fiscal 2018, respectively.

We have business contracts with two portfolio companies of the H&F Investor, The Ultimate Software Group, Inc. and HUB International Limited.
Payments to these two portfolio companies totaled $0.7 million, $0.3 million, and $0.3 million for the fiscal years ended December 28, 2019, December 29,
2018, and December 30, 2017, respectively.

We offer interest-bearing notes to IOs and the gross operating notes and receivables due from these entities was $37.7 million and $27.8 million as of

December 28, 2019 and December 29, 2018, respectively. See NOTE 2—Independent Operator Notes and Receivables for additional information.

NOTE 11—Commitments and Contingencies

We are involved from time to time in claims, proceedings, and litigation arising in the normal course of business. We do not believe the impact of

such litigation will have a material adverse effect on our consolidated financial statements taken as a whole.

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NOTE 12—Earnings Per Share

Earnings Per Share Attributable to Common Stockholders

A  reconciliation  of  the  numerator  and  denominator  used  in  the  calculation  of  basic  and  diluted  earnings  per  share  attributable  to  common

stockholders is as follows (dollars and shares in thousands, except per share amounts):

Numerator

Net income attributable to common stockholders

$

15,419    $

15,868    $

20,601   

December 28,
2019

Fiscal Year Ended

December 29,
2018

December 30,
2017

Denominator

Weighted-average shares of common stock (3)
Effect of dilutive RSUs

Effect of dilutive options

Weighted-average shares of common stock - diluted (1) (2) (3)
Earnings per share attributable to common stockholders:

Basic (3)
Diluted (3)
_______________________
(1)

79,044   

42   

2,777   

81,863   

68,473   

73   

—   

68,546   

$

$

0.20    $

0.19    $

0.24    $

0.23    $

68,232   

100   

—   

68,332   

0.30   

0.30   

As discussed in NOTE 7—Share-based Awards, we determined that the ultimate vesting of the 5.8 million shares of performance-based stock options is not probable
for all periods presented. Accordingly, these options are not included in the weighted-average diluted shares for all periods presented as the ultimate vesting of the
performance  options  was  deemed  an  unresolved  contingent  event.  If  and  when  vesting  occurs,  any  vested  performance-based  options  will  be  included  in  the
weighted-average dilutive shares at that time.

On February 3, 2020, in conjunction with a secondary offering, certain performance criteria were achieved resulting in the vesting of 4.1 million of the above noted
performance-based  shares.  In  the  first  quarter  of  fiscal  2020,  we  expect  to  recognize  the  additional  share-based  compensation  expense  of  approximately
$18.5 million associated with the vesting of the 4.1 million performance-based shares. See NOTE 14—Subsequent Events for additional information.
The weighted-average diluted shares for the fiscal year ended December 29, 2018 and December 30, 2017 did not include time-based stock options because such
options were subject to a post-termination repurchase right by us until the occurrence of a qualifying contingent event occurred (involuntary termination, change in
control or initial public offering), and the occurrence of such an event was not deemed probable. Upon the completion of our IPO in June of fiscal 2019, a qualifying
contingent event had occurred and therefore time-based stock options were included in the weighted-average diluted shares for the fiscal year ended December 28,
2019. See NOTE 7—Share-based Awards for additional information.
On June 6, 2019, we effected a 1.403 for 1 forward stock split. All share amounts and per share disclosures for all periods presented have been adjusted retroactively
for the impact of this forward stock split.

(2)

(3)

The following weighted-average common share equivalents were excluded from the calculation of diluted earnings per share because their effect

would have been anti-dilutive (in thousands):

RSUs

Time-based stock options

Total

December 28,
2019

Fiscal Year Ended

December 29,
2018

December 30,
2017

50   

682   

732   

—   

—   

—   

—   

—   

—   

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NOTE 13—Selected Quarterly Financial Data (unaudited)

Selected unaudited summarized quarterly financial information for fiscal 2019 and 2018 was as follows (in thousands, except per share data):

Fiscal 2019

Net sales

Gross Profit

Income from operations

Net income (loss)

Basic earnings per share

Diluted earnings per share

Fiscal 2018

Net sales

Gross Profit

Income from operations

Net income (loss)

Basic earnings per share

Diluted earnings per share

First Quarter

Second Quarter

Third Quarter

Fourth Quarter

$

$

$

$

$

$

606,271    $

645,289    $

652,540    $

187,017   

21,656   

3,774   

0.06    $

0.06    $

198,720   

5,735   

(10,632)  

(0.15)   $

(0.15)   $

201,087   

23,948   

12,445   

0.14    $

0.13    $

550,558    $

575,058    $

576,843    $

168,569   

20,521   

5,525   

0.08    $

0.08    $

175,115   

24,007   

7,286   

0.11    $

0.11    $

175,548   

24,088   

7,669   

0.11    $

0.11    $

655,517   

200,278   

17,004   

9,832   

0.11   

0.11   

585,201   

176,165   

13,851   

(4,612)  

(0.07)  

(0.07)  

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NOTE 14—Subsequent Events

Second Incremental Agreement

On  January  24,  2020,  GOBP  Holdings,  Inc.  (“GOBP  Holdings”),  our  wholly  owned  subsidiary,  together  with  another  of  our  wholly  owned
subsidiaries, entered into an Incremental Agreement (the “Second Incremental Agreement”) which amended the First Lien Credit Agreement dated October
22, 2018, as amended by the first Incremental Agreement dated July 23, 2019, (jointly, the “Existing Credit Agreement”). See NOTE 6—Long-term Debt
for additional information on the Existing Credit Agreement.

The  Second  Incremental  Agreement  refinanced  the  term  loans  under  the  Existing  Credit  Agreement  with  a  replacement  $460.0  million  senior
secured term loan credit facility (the “Second Replacement Term Loan”) with an applicable margin of 2.75% for Eurodollar loans and 1.75% for base rate
loans,  and  made  certain  other  corresponding  technical  changes  and  updates  to  the  Existing  Credit  Agreement  (collectively,  as  amended,  the  “Amended
Credit Agreement”). The Second Replacement Term Loan matures on October 22, 2025, which is the same maturity date as provided under the Existing
Credit Agreement.

Other  than  as  described  above,  the  loans  under  the  Amended  Credit  Agreement  continue  to  have  the  same  terms  as  provided  under  the  Existing
Credit  Agreement.  Additionally,  the  parties  to  the  Amended  Credit  Agreement  continue  to  have  the  same  obligations  set  forth  in  the  Existing  Credit
Agreement.

Secondary Offering of Shares of Common Stock

On February 3, 2020, certain selling stockholders completed a secondary public offering of shares of our common stock. We did not receive any of
the proceeds from the sale of these shares by the selling stockholders. We incurred offering costs payable by us of $1.1 million. We received $1.4 million in
cash  (excluding  withholding  taxes)  in  connection  with  the  exercise  of  191,470  options  by  certain  stockholders  participating  in  this  secondary  public
offering.

In conjunction with this secondary offering, certain performance criteria were achieved for outstanding performance-based stock options (see NOTE
7—Share-based Awards for additional information on the performance-based shares) resulting in the vesting of 4.1 million of the above noted performance-
based shares. In the first fiscal quarter of 2020, we expect to recognize the additional share-based compensation expense of approximately $18.5 million
associated with the vesting of the 4.1 million performance-based shares.

COVID-19

On  March  11,  2020,  the  World  Health  Organization  declared  the  novel  strain  of  coronavirus  (COVID-19)  a  global  pandemic  and  recommended
containment and mitigation measures worldwide. As of the date of this filing, grocery stores are considered essential businesses in states that have enacted
shelter in place requirements and are able to continue operating. However, we expect that our IOs may face staffing challenges so long as school closures
and COVID-19-related concerns exist. In addition, certain inventory items such as water, beans and bread as well as key cleaning supplies and protective
equipment have been, and may continue to be, in short supply. These factors could impact the ability of stores to operate normal hours of operation or have
sufficient inventory at all times which may disrupt our business and negatively impact our financial results. Further, planned construction and opening of
new stores may be negatively impacted due to shelter in place requirements and the closure of government offices in certain areas. We cannot reasonably
estimate the length or severity of this pandemic, but it could have a material adverse impact on our consolidated financial position, consolidated results of
operations, and consolidated cash flows in fiscal 2020.

Borrowing Under Revolving Credit Facility

On  March  19,  2020,  GOBP  Holdings  together  with  another  of  our  wholly  owned  subsidiaries  borrowed  $90.0  million  under  the  revolving  credit
facility feature of our First Lien Credit Agreement (the “Revolving Credit Facility Loan”), the proceeds of which are to be used as reserve funding for
working capital needs as a precautionary measure in light of the economic uncertainty surrounding the current COVID-19 pandemic. The revolving credit
facility loan may be paid and reborrowed at any time. The interest rate on the revolving credit facility loan is 4.43%. Interest on the revolving credit facility
loan is due and payable at the end of each continuation period, and the outstanding principal on the revolving credit facility loan is due and payable on
October 23, 2023, the maturity date of the revolving credit facility. See NOTE 6—Long-term Debt for additional information about the revolving credit
facility and First Lien Credit Agreement.

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ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

None.

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ITEM 9A. CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

Under  the  supervision  and  with  the  participation  of  our  management  including  our  Chief  Executive  Officer  and  Chief  Financial  Officer,  we
evaluated  the  effectiveness  of  the  design  and  operation  of  our  disclosure  controls  and  procedures  pursuant  to  Rule  13a-15(e)  and  15d-15(e)  under  the
Exchange Act as of the end of the period covered by this report. Our disclosure controls are designed to ensure that information required to be disclosed by
us in reports that we file or submit under the Exchange Act, is recorded, processed, summarized and reported within the time periods specified in the SEC’s
rules and forms, and that such information is accumulated and communicated to our management, including our Chief Executive Officer and our Chief
Financial Officer, as appropriate, to allow timely decisions regarding required disclosures.

In designing and evaluating our disclosure controls and procedures, management recognizes that any disclosure controls and procedures, no matter
how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives. In addition, the design of disclosure
controls and procedures must reflect the fact that there are resource constraints and that management is required to apply its judgment in evaluating the
benefits of possible controls and procedures relative to their costs.

Based on that evaluation, our Chief Executive Officer and Chief Financial Officer have concluded that our disclosure controls and procedures were

effective at a reasonable assurance level as of December 28, 2019.

Management's Report on Internal Control Over Financial Reporting

This report does not include a report of management's assessment regarding internal control over financial reporting or an attestation report of our

independent registered public accounting firm due to a transition period established by the rules of the SEC for newly public companies.

Changes in Internal Control over Financial Reporting

During the quarter ended December 28, 2019, there was no change in our internal control over financial reporting identified in connection with the
evaluation  required  by  Rule  13a-15(d)  and  15d-15(d)  of  the  Exchange  Act  that  has  materially  affected,  or  is  reasonably  likely  to  materially  affect,  our
internal control over financial reporting.

Limitations on Effectiveness of Controls

In designing and evaluating the disclosure controls and procedures and internal control over financial reporting, management recognizes that any

controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives.

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ITEM 9B. OTHER INFORMATION

On March 24, 2020, the Compensation Committee of our board of directors approved cash bonus payments to our named executive officers pursuant
to our 2019 Annual Incentive Plan (the “2019 AIP”) in respect of fiscal 2019. As described in our Registration Statement on Form S-1, filed with the SEC
on January 27, 2020 (the “Registration Statement”), annual cash incentive awards under the 2019 AIP are calculated by multiplying each named executive
officer’s actual base salary at fiscal year-end by the executive’s target award potential, which is then adjusted by an overall achievement factor based on the
combined weighted achievement of company-wide performance objectives. As of the date of the Registration Statement, the actual bonus amounts for the
named executive officer under the 2019 AIP with respect to fiscal 2019 were not yet calculable because the overall achievement factor (which would be
based on our actual performance for fiscal 2019) had not yet been determined.

Based  on  our  financial  results  for  fiscal  2019  that  became  available  after  the  date  of  the  Registration  Statement,  the  Compensation  Committee
certified  the  achievement  of  the  performance  objectives  under  the  2019  AIP  and  approved  the  payout  of  cash  bonus  awards  to  our  named  executive
officers.

The following core corporate performance measures were used to calculate the annual bonus pool under the 2019 AIP: (i)“FY19 Bonus EBITDA,”
which is our fiscal 2019 adjusted EBITDA further adjusted to exclude public company costs and certain other items (with an annual target goal of $170.1
million); (ii) comparable store sales growth (with an annual target goal of 4.14% over the prior year); and (iii) sales for stores opened in fiscal 2019 and
fiscal 2018 (with an annual target goal of $225.5 million for each fiscal year). For fiscal 2019, the percentage of target achievement for each performance
measure described above was as follows: (i) FY19 Bonus EBITDA: 101.8%, resulting in a payout of 108.8%; (ii) 12 month comparable store sales growth:
126.4%, resulting in a payout of 126.4%; and (iii) sales for stores opened in fiscal 2019 and 2018: 102.6%, resulting in a payout of 112.9%.

The following table summarizes the fiscal 2019 annual incentive awards earned based on actual performance, as compared to the target opportunity,

for each of our named executive officers:

Name
Eric J. Lindberg, Jr. (1)
Charles C. Bracher

S. MacGregor Read, Jr.

Robert Joseph Sheedy, Jr. (2)
Thomas H. McMahon

2019 Base Salary 
($)
750,000 

Target Bonus 
(%)
100 

Target Bonus Amount 
($)
667,149 

Overall Achievement
Factor 
(%)
114 

Actual Bonus Achieved
($)
761,772 

522,698 

584,298 

550,000 

358,217 

60 

100 

75 

50 

313,619 

584,298 

389,719 

179,109 

114 

114 

114 

114 

358,345 

667,626 

445,154 

204,651 

_______________________
(1)

Effective July 1, 2019, Mr. Lindberg's base salary was increased from $584,298 to $750,000. His target bonus amount was 100% of his actual base salary paid for
fiscal 2019.
Effective July 1. 2019, Mr. Sheedy's base salary was increased from $489,250 to $550,000. His target bonus amount was 75% of his actual base salary paid for fiscal
2019.

(2)

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As of the filing of the Registration Statement, the 2019 annual cash incentive awards earned by each of our named executive officers under “Non-
Equity  Incentive  Plan  Compensation”  had  not  been  determined  and,  therefore,  were  omitted  from  the  Summary  Compensation  Table  included  in  the
Registration  Statement.  All  other  compensation  for  our  named  executive  officers  for  fiscal  2019  was  previously  reported  by  us  in  the  Summary
Compensation Table of our Registration Statement. Pursuant to Item 5.02 (f) of Form 8-K, the 2019 annual cash incentive awards earned by each of our
named executive officers under “Non-Equity Incentive Plan Compensation” are set forth below together with the other compensation previously reported,
and the new total compensation amount.

Name and Principal Position

Eric J. Lindberg, Jr.
   Chief Executive Officer

Charles C. Bracher
   Chief Financial Officer

S. MacGregor Read, Jr.
   Vice Chairman

Robert Joseph Sheedy, Jr.
   President

Thomas H. McMahon
Executive Vice President, Sales &
Merchandising

Year
2019
2018

2019
2018

2019
2018

2019
2018

2019
2018

Salary ($) (1)
750,000
567,279 

Option Awards ($) (2)
1,643,387
—  

Non-Equity Incentive
Plan Compensation ($)
(3)
761,772
440,042 

All Other
Compensation ($) (4)
934,422
2,638,485 

522,698
507,473 

584,298
567,279 

550,000
475,000 

358,217
347,783 

712,134
— 

1,643,387
— 

712,134
— 

493,016
— 

358,345
262,747 

478,440
440,042 

445,154
245,934 

204,651
180,066 

271,365
725,402 

934,422
2,638,485 

271,365
725,376 

190,992
494,269 

Total ($)
4,006,730
3,645,806 

1,864,542
1,495,622 

3,640,547
3,645,806 

1,948,278
1,446,310 

1,246,876
1,022,118 

_______________________
(1)

Amounts reported in the “Salary” column represent the base salary earned by each named executive officer during the fiscal year covered. Effective
July  1,  2019,  the  base  salary  of  Mr.  Lindberg  was  increased  from  $584,298  to  $750,000  and  the  base  salary  of  Mr.  Sheedy  was  increased  from
$489,250 to $550,000.

(2)

Amounts reported in the “Option Awards” column represent the grant date fair value of the options granted to our named executive officers during
the  fiscal  year  covered,  calculated  in  accordance  with  Accounting  Standards  Codification  Topic  718,  Compensation—Stock  Compensation.  The
valuation assumptions used in determining the grant date fair values are described in NOTE 7—Share-based Awards to our Consolidated Financial
Statements.

(3)

Amounts reported in the “Non-Equity Incentive Plan Compensation” column represent the annual incentive bonus amounts earned by each named
executive officer pursuant to the 2019 AIP during fiscal 2019.

(4)

Amounts reported in the “All Other Compensation” column represent the following with respect to each named executive officer for fiscal 2019:

•

•

•

•

•

Mr. Lindberg: profit sharing contribution amount of $30,250 under our defined contribution retirement plan (the “401(k) Plan”); and a lump
sum cash payment in the amount of $904,172 in connection with the payment of the $1.23 per share cash dividend declared by our board of
directors in June 2016 (the “2016 Dividend”) and the $2.10 per share cash dividend declared by our board of directors in October 2018 (the
“2018 Dividend”) relating to the vesting of the last tranche of Mr. Lindberg's time-based stock options.

Mr. Bracher: profit sharing contribution amount of $30,250 under the 401(k) Plan; and a lump sum cash payment in the amount of $241,115
in connection with the payment of the 2016 Dividend and 2018 Dividend relating to the vesting of the last tranche of Mr. Bracher's time-based
stock options.

Mr. Read: profit sharing contribution amount of $30,250 under the 401(k) Plan; and a lump sum cash payment in the amount of $904,172 in
connection with the payment of the 2016 Dividend and 2018 Dividend relating to the vesting of the last tranche of Mr. Read's time-based
stock options.

Mr. Sheedy: profit sharing contribution amount of $30,250 under the 401(k) Plan; and a lump sum cash payment in the amount of $241,115 in
connection with the payment of the 2016 Dividend and 2018 Dividend relating to the vesting of the last tranche of Mr. Sheedy's time-based
stock options.

Mr.  McMahon:  profit  sharing  contribution  amount  of  $30,250  under  the  401(k)  Plan;  and  a  lump  sum  cash  payment  in  the  amount  of
$160,742  in  connection  with  the  payment  of  the  2016  Dividend  and  2018  Dividend  relating  to  the  vesting  of  the  last  tranche  of  Mr.
McMahon's time-based stock options.

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PART III

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS, AND CORPORATE GOVERNANCE

The  information  required  by  this  item  will  be  set  forth  in  our  Proxy  Statement  for  the  2020  Annual  Meeting  of  Stockholders  (the  “2020  Proxy

Statement”) to be filed with the SEC within 120 days of our fiscal year ended December 28, 2019 and is incorporated herein by reference.

ITEM 11. EXECUTIVE COMPENSATION

The information required by this item will be set forth in our 2020 Proxy Statement and is incorporated herein by reference.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER
MATTERS

The information required by this item will be set forth in our 2020 Proxy Statement and is incorporated herein by reference.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE

The information required by this item will be set forth in our 2020 Proxy Statement and is incorporated herein by reference.

ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES

The information required by this item will be set forth in our 2020 Proxy Statement and is incorporated herein by reference.

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ITEM 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

(a) The following documents are filed as part of this Annual Report on Form 10-K:

1. Consolidated Financial Statements

PART IV

See Index to Consolidated Financial Statements at “Item 8. Financial Statements and Supplementary Data.”

2. Financial Statement Schedules

          See Schedule I—Condensed Financial Information of Registrant (Parent Company Only) beginning on page 107 herein.

All other schedules have been omitted because they are either not required, not applicable, not present in amounts sufficient to require submission of

the schedule, or the required information is included elsewhere in this Annual Report on Form 10-K.

3. Exhibits

Exhibit 
No.

3.1

3.2

4.1

4.2*

4.3*

10.1

10.2

10.3

10.4

10.5

10.6

10.7

Incorporated by Reference

File 
No.

Filing 
Date

Exhibit 
No.

333-232318

6/24/2019

333-232318

6/24/2019

6/10/2019

4.1

4.2

4.1

Exhibit

Amended  and  Restated  Certificate  of  Incorporation  of  Grocery  Outlet  Holding
Corp.
Amended and Restated Bylaws of Grocery Outlet Holding Corp.

Form

S-8

S-8

Form of Stock Certificate for Common Stock

S-1/A

333-231428

Amended  and  Restated  Stockholders  Agreement  by  and  among  Grocery  Outlet
Holding Corp. and the other parties named therein
Description of Grocery Outlet Holding Corp.’s Securities
Incremental  Agreement,  dated  as  of  January  24,  2020,  among  GOBP  Holdings,
Inc.,  Globe  Intermediate  Corp.,  certain  subsidiaries  of  GOBP  Holdings,  Inc.,  the
lenders party thereto, and Morgan Stanley Senior Funding, Inc., as Administrative
Agent
Incremental Agreement, dated as of July 23, 2019, among GOBP Holdings, Inc.,
Globe  Intermediate  Corp.,  certain  subsidiaries  of  GOBP  Holdings,  Inc.,  the
lenders party thereto, and Morgan Stanley Senior Funding, Inc., as Administrative
Agent
First  Lien  Credit  Agreement,  dated  as  of  October  22,  2018,  among  Globe
Intermediate Corp., GOBP Holdings, Inc., Morgan Stanley Senior Funding, Inc.,
as  administrative  agent  and  collateral  agent,  the  lenders  from  time  to  time  party
thereto and the letter of credit issuers from time to time party thereto
First  Lien  Security  Agreement,  dated  as  of  October  22,  2018,  among  Globe
Intermediate  Corp.,  GOBP  Holdings,  Inc.,  the  subsidiaries  of  GOBP  Holdings,
Inc. from time to time party thereto and Morgan Stanley Senior Funding, Inc., as
collateral agent
First  Lien  Pledge  Agreement,  dated  as  of  October  22,  2018,  among  Globe
Intermediate  Corp.,  GOBP  Holdings,  Inc.,  the  subsidiaries  of  GOBP  Holdings,
Inc. from time to time party thereto and Morgan Stanley Senior Funding, Inc., as
collateral agent
First Lien Copyright Security Agreement, dated as of October 22, 2018, between
Grocery Outlet, Inc. and Morgan Stanley Senior Funding, Inc., as collateral agent
First Lien Trademark Security Agreement, dated as of October 22, 2018, between
Grocery Outlet, Inc. and Morgan Stanley Senior Funding, Inc., as collateral agent

8-K

001-38950

1/24/2020

10.1

8-K

001-38950

7/25/2019

10.1

S-1/A

333-231428

5/22/2019

10.1

S-1/A

333-231428

5/22/2019

10.2

S-1/A

333-231428

5/22/2019

10.3

S-1/A

333-231428

5/22/2019

S-1/A

333-231428

5/22/2019

10.4

10.5

104

Table of Contents

10.8

10.9†

10.10†

10.11†

10.12†

10.13†

10.14†

10.15†

10.16†

10.17†

10.18†

10.19†

10.20†

10.21†

10.22†

10.23†

10.24†

10.25†

10.26†

10.27†

10.28†

21.1

First  Lien  Guarantee,  dated  as  of  October  22,  2018,  among  Globe  Intermediate
Corp., GOBP Holdings, Inc., the subsidiaries of GOBP Holdings, Inc. from time
to time party thereto and Morgan Stanley Senior Funding, Inc., as collateral agent
Globe Holding Corp. 2014 Stock Incentive Plan

Amended  and  Restated  Performance  Vesting  Stock  Option  Grant  Notice  and
Agreement  (Globe  Holding  Corp.  2014  Stock  Incentive  Plan)  (Eric  J.  Lindberg,
Jr., S. MacGregor Read, Jr.), dated October 21, 2014
Amended and Restated Time Vesting Stock Option Grant Notice and Agreement
(Globe  Holding  Corp.  2014  Stock  Incentive  Plan)  (Eric  J.  Lindberg,  Jr.,  S.
MacGregor Read, Jr.), dated October 21, 2014
Form of Performance Vesting Stock Option Grant Notice and Agreement (Globe
Holding  Corp.  2014  Stock  Incentive  Plan)  (Charles  C.  Bracher,  Robert  Joseph
Sheedy, Jr., Thomas H. McMahon, Steven K. Wilson)
Form of Time Vesting Stock Option Grant Notice and Agreement (Globe Holding
Corp. 2014 Stock Incentive Plan) (Charles C. Bracher, Robert Joseph Sheedy, Jr.,
Thomas H. McMahon, Steven K. Wilson)
Grocery Outlet Holding Corp. 2019 Incentive Plan

Form  of  Nonqualified  Option  Grant  and  Award  Agreement  (Grocery  Outlet
Holding Corp. 2019 Incentive Plan)
Form  of  Restricted  Stock  Unit  Grant  and  Award  Agreement  (Grocery  Outlet
Holding Corp. 2019 Incentive Plan)
Grocery Outlet Inc. 2019 Annual Incentive Plan

Amended and Restated Executive Employment Agreement by and between Eric J.
Lindberg, Jr., Grocery Outlet Inc. and Globe Holding Corp., dated October 7, 2014
Amended  and  Restated  Executive  Employment  Agreement  by  and  between  S.
MacGregor Read, Jr., Grocery Outlet Inc. and Globe Holding Corp., dated October
7, 2014
Restrictive Covenant Agreement, by and between Eric J. Lindberg, Jr. and Globe
Holding Corp., dated September 13, 2014
Restrictive  Covenant  Agreement,  by  and  between  S.  MacGregor  Read,  Jr.  and
Globe Holding Corp., dated September 13, 2014
Grocery  Outlet  Inc.  Executive  Change  in  Control  Agreement,  by  and  between
Charles C. Bracher, Grocery Outlet Inc. and Globe Holding Corp., dated October
7, 2014
Grocery  Outlet  Inc.  Executive  Change  in  Control  Agreement,  by  and  between
Robert  Joseph  Sheedy,  Jr.,  Grocery  Outlet  Inc.  and  Globe  Holding  Corp.,  dated
October 7, 2014
Grocery  Outlet  Inc.  Executive  Change  in  Control  Agreement,  by  and  between
Thomas  H.  McMahon,  Grocery  Outlet  Inc.  and  Globe  Holding  Corp.,  dated
October 7, 2014
Grocery  Outlet  Inc.  Executive  Change  in  Control  Agreement,  by  and  between
Steven K. Wilson, Grocery Outlet Inc. and Globe Holding Corp., dated October 7,
2014
Form  of  Globe  Holding  Corp.  Non-Employee  Director  Restricted  Stock  Unit
Agreement
Form  of  Indemnification  Agreement  between  Grocery  Outlet  Holding  Corp.  and
directors and executive officers of Grocery Outlet Holding Corp.
Transition  Agreement,  dated  January  7,  2020,  by  and  between  Grocery  Outlet
Holding Corp. and S. MacGregor Read, Jr.
Subsidiaries of the Registrant

S-1/A

333-231428

5/22/2019

10.6

S-1/A

S-1/A

333-231428

333-231428

5/22/2019

5/22/2019

10.13

10.14

S-1/A

333-231428

5/22/2019

10.15

S-1/A

333-231428

5/22/2019

10.16

S-1/A

333-231428

5/22/2019

10.17

S-1/A

S-1/A

333-231428

333-231428

6/10/2019

6/10/2019

10.18

10.19

S-1/A

333-231428

6/10/2019

10.20

S-1/A

S-1/A

333-231428

333-231428

6/10/2019

5/22/2019

10.21

10.22

S-1/A

333-231428

5/22/2019

10.23

S-1/A

333-231428

5/22/2019

10.24

S-1/A

333-231428

5/22/2019

10.25

S-1/A

333-231428

5/22/2019

10.26

S-1/A

333-231428

5/22/2019

10.27

S-1/A

333-231428

5/22/2019

10.28

S-1/A

333-231428

5/22/2019

10.29

S-1/A

333-231428

6/10/2019

10.30

S-1/A

333-231428

6/10/2019

10.31

8-K

001-38950

1/7/2020

S-1/A

333-231428

5/22/2019

10.1

21.1

105

Table of Contents

23.1*

24.1*

31.1*

31.2*

32.1**

32.2**

101.INS

Consent of Deloitte and Touche LLP

Power of Attorney (incorporated by reference to the signature page to this Annual
Report on Form 10-K)
Certification of Principal Executive Officer pursuant to Exchange Act Rules 13a-
14(a)  and  15d-14(a),  as  adopted  pursuant  to  Section  302  of  the  Sarbanes-Oxley
Act of 2002
Certification of Principal Financial Officer pursuant to Exchange Act Rules 13a-
14(a)  and  15d-14(a),  as  adopted  pursuant  to  Section  302  of  the  Sarbanes-Oxley
Act of 2002
Certification of Principal Executive Officer pursuant to 18 U.S.C. Section 1350, as
adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
Certification of Principal Financial Officer pursuant to 18 U.S.C. Section 1350, as
adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
Inline XBRL Instance Document - the instance document does not appear in the
Interactive  Data  File  because  its  XBRL  tags  are  embedded  within  the  Inline
XBRL document.

101.SCH

Inline XBRL Taxonomy Extension Schema Document

101.CAL

Inline XBRL Extension Calculation Linkbase Document

101.DEF

Inline XBRL Extension Definition Linkbase Document

101.LAB

Inline XBRL Extension Label Linkbase Document

101.PRE

Inline XBRL Extension Presentation Linkbase Document

104

Cover  Page  Interactive  Data  File  -  the  cover  page  interactive  data  file  does  not
appear in the Interactive Data File because its XBRL tags are embedded within the
Inline XBRL document.

____________________________________

†

*

**

Management contract or compensatory plan or arrangement.

Filed herewith.

Furnished herewith. The certifications attached as Exhibit 32.1 and 32.2 that accompany this Annual Report on Form 10-K are deemed furnished
and not filed with the Securities and Exchange Commission and are not to be incorporated by reference into any filing of Grocery Outlet Holding
Corp. under the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as amended, whether made before or after the date
of this Annual Report on Form 10-K, irrespective of any general incorporation language contained in such filing.

106

Table of Contents

Schedule I—Condensed Financial Information of Registrant (Parent Company Only)

GROCERY OUTLET HOLDING CORP.

INDEX TO CONDENSED FINANCIAL INFORMATION OF REGISTRANT (PARENT COMPANY ONLY)

Condensed Balance Sheets
Condensed Statements of Operations and Comprehensive Income
Condensed Statements of Cash Flows
Notes to Condensed Financial Statements

107

Page
108
109
110
111

Table of Contents

Schedule I—Condensed Financial Information of Registrant

GROCERY OUTLET HOLDING CORP.
CONDENSED BALANCE SHEETS
(PARENT COMPANY ONLY)

(in thousands, except share and per share amounts)

December 28,
2019

December 29,
2018

Assets

Current assets:

Other current assets

Total current assets

Investment in wholly owned subsidiary

Total assets

Liabilities and Stockholders’ Equity

Intercompany payable

Total liabilities

Stockholders’ equity:

Capital stock:

Voting common stock, par value $0.001, 500,000,000 and 107,536,215 shares authorized, respectively;
89,005,062 and 67,435,288 shares issued and outstanding, respectively
Nonvoting common stock, par value $0.001, 0 and 17,463,785 shares authorized, respectively; 0 and
1,038,413 shares issued and outstanding, respectively
Series A Preferred stock, par value $0.001, 50,000,000 and 1 share authorized, respectively; 0 and 1 share
issued and outstanding, respectively

Additional paid-in capital

Retained earnings

Total stockholders’ equity

$

$

$

—    $

—   

746,628   

746,628    $

1,244    $

1,244   

89   

—   

—   

717,282   

28,013   

745,384   

Total liabilities and stockholders’ equity

$

746,628    $

See Notes to Condensed Financial Statements (Parent Company Only)

108

497   

497   

300,922   

301,419   

1,468   

1,468   

67   

1   

—   

287,457   

12,426   

299,951   

301,419   

Table of Contents

Schedule I—Condensed Financial Information of Registrant

GROCERY OUTLET HOLDING CORP.
CONDENSED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME
(PARENT COMPANY ONLY)

(in thousands)

Operating expenses

Operating loss

Loss before equity in net income of subsidiary

Equity in net income of subsidiary, net of tax

Net income and comprehensive income

December 28,
2019

Fiscal Year Ended

December 29,
2018

December 30,
2017

$

$

273    $

216    $

(273)  

(273)  

15,692   

(216)  

(216)  

16,084   

15,419    $

15,868    $

181   

(181)  

(181)  

20,782   

20,601   

See Notes to Condensed Financial Statements (Parent Company Only)

109

Table of Contents

Schedule I—Condensed Financial Information of Registrant

GROCERY OUTLET HOLDING CORP.
CONDENSED STATEMENTS OF CASH FLOWS
(PARENT COMPANY ONLY)

(in thousands)

Cash flows from operating activities:

Net income

Adjustments to reconcile net income to net cash provided by (used in) operating activities:

Equity in net income of subsidiary

Dividend received from subsidiary (return on capital)

Changes in operating assets and liabilities:

Other current assets

Net cash provided by (used in) operating activities

Cash flows from investing activities:

Investment in subsidiary

Dividend received from subsidiary (return of capital)

Net cash provided by (used in) investing activities

Cash flows from financing activities:

Intercompany payables

Proceeds from initial public offering, net of underwriting discounts

Proceeds from exercise of share-based compensation awards

Payments related to net settlement of share-based compensation awards

Other direct costs paid related to the initial public offering

Dividend paid to shareholders

Net cash provided by (used in) financing activities

Net increase (decrease) in cash and cash equivalents

Cash and cash equivalents at beginning of period

Cash and cash equivalents at end of period

December 28,
2019

Fiscal Year Ended

December 29,
2018

December 30,
2017

$

15,419    $

15,868    $

20,601   

(15,692)  

—   

497   

224   

(402,050)  

—   

(402,050)  

(409)  

407,666   

4,444   

(2,813)  

(7,062)  

—   

401,826   

(16,084)  

27,351   

(497)  

26,638   

—   

126,236   

126,236   

718   

—   

29   

(34)  

—   

(153,587)  

(152,874)  

—   

—   

—    $

—   

—   

—    $

$

(20,782)  

—   

—   

(181)  

—   

—   

—   

353   

—   

—   

(172)  

—   

—   

181   

—   

—   

—   

See Notes to Condensed Financial Statements (Parent Company Only)

110

Table of Contents

Schedule I—Condensed Financial Information of Registrant

GROCERY OUTLET HOLDING CORP.
NOTES TO CONDENSED FINANCIAL STATEMENTS (PARENT COMPANY ONLY)

NOTE 1—Description of Grocery Outlet Holding Corp.

Grocery  Outlet  Holding  Corp.  (the  “Parent  Company”)  owns  100%  of  Globe  Intermediate  Corp.  (“Intermediate”),  which  owns  100%  of  GOBP
Holdings, Inc. (“GOBP Holdings”), which owns 100% of GOBP Midco, Inc. (“Midco”), which owns 100% of Grocery Outlet Inc. (“GOI”), a high-growth,
extreme value retailer of quality, name-brand consumables and fresh products sold through a network of independently operated stores.

The Parent Company was incorporated in Delaware on September 11, 2014 and became the ultimate parent of GOI on October 7, 2014. The Parent
Company has no operations or significant assets or liabilities other than its investment in Intermediate. Accordingly, the Parent Company is dependent upon
distributions from Intermediate to fund its limited, non-significant operating expenses. However, GOBP Holdings’ and GOI’s ability to pay dividends or
lend to Intermediate or the Parent Company is limited under the terms of various debt agreements.

Intermediate and GOBP Holdings are parties to credit facilities that contain covenants limiting the Parent Company's ability and the ability of its
restricted  subsidiaries  to,  among  other  things:  pay  dividends  or  distributions,  repurchase  equity,  prepay  junior  debt  and  make  certain  investments;  incur
additional  debt  or  issue  certain  disqualified  stock  and  preferred  stock;  incur  liens  on  assets;  merge  or  consolidate  with  another  company  or  sell  all  or
substantially all assets; enter into transactions with affiliates; and enter into agreements that would restrict its subsidiaries to pay dividends or make other
payments to the Parent Company. Due to the aforementioned qualitative restrictions, substantially all of the assets of the Parent Company's subsidiaries are
restricted. These covenants are subject to important exceptions and qualifications as described in such credit facilities.

NOTE 2—Basis of Presentation

The  accompanying  condensed  financial  statements  (parent  company  only)  include  the  accounts  of  the  Parent  Company  and  its  investment  in
Intermediate, accounted for in accordance with the equity method, and do not present the financial statements of the Parent Company and its subsidiary on
a  consolidated  basis.  These  parent  company  only  financial  statements  should  be  read  in  conjunction  with  the  Parent  Company's  consolidated  financial
statements and notes thereto, included elsewhere in this Annual Report on Form 10-K.

On  June  6,  2019,  the  Parent  Company  effected  a  1.403  for  1  forward  stock  split.  All  share  amounts  and  per  share  disclosures  for  all  periods

presented have been adjusted retroactively for the impact of this forward stock split.

NOTE 3—Dividends from Subsidiaries

The Parent Company received a dividend from Intermediate of $153.6 million on October 22, 2018 for the fiscal year ended December 29, 2018.
This dividend has been reflected as a reduction to investment in wholly owned subsidiary in the accompanying condensed financial statements. On the
same date, the Parent Company declared a dividend of $153.6 million to holders of its common stock. This dividend has been reflected as a $27.4 million
return on capital and a $126.2 million return of capital in the accompanying condensed financial statements.

NOTE 4—Initial Public Offering

In June 2019, we completed an initial public offering (“IPO”) of 19,765,625 shares of our common stock at a public offering price of $22.00 per
share for net proceeds of $407.7 million, after deducting underwriting discounts and commissions of $27.1 million. We also incurred offering costs payable
by us of $7.2 million. The shares of common stock sold in the IPO and the net proceeds from the IPO included the full exercise of the underwriters’ option
to purchase additional shares.

On October 8 2019, certain of our selling stockholders completed a secondary public offering of shares of our common stock. We did not receive any
of the proceeds from the sale of these shares by the selling stockholders. We incurred offering costs payable by us of $1.1 million which are included in
selling, general and administrative expenses (“SG&A“) for fiscal 2019. We received $3.2 million in cash (excluding withholding taxes) in connection with
the exercise of 451,470 options by certain stockholders participating in this secondary public offering.

111

Table of Contents

NOTE 5—Subsequent Events

Secondary Offering of Shares of Common Stock

On February 3, 2020, certain selling stockholders completed a secondary public offering of shares of our common stock. We did not receive any of
the proceeds from the sale of these shares by the selling stockholders. We incurred offering costs payable by us of $1.1 million. We received $1.4 million in
cash  (excluding  withholding  taxes)  in  connection  with  the  exercise  of  191,470  options  by  certain  stockholders  participating  in  this  secondary  public
offering.

In conjunction with this secondary offering, certain performance criteria were achieved for outstanding performance-based stock options resulting in
the vesting of 4.1 million of the above noted performance-based shares. In the first fiscal quarter of 2020, we expect to recognize the additional share-based
compensation expense of approximately $18.5 million associated with the vesting of the 4.1 million performance-based shares.

COVID-19

On  March  11,  2020,  the  World  Health  Organization  declared  the  novel  strain  of  coronavirus  (COVID-19)  a  global  pandemic  and  recommended
containment and mitigation measures worldwide. As of the date of this filing, grocery stores are considered essential businesses in states that have enacted
shelter in place requirements and are able to continue operating. However, we expect that our IOs may face staffing challenges so long as school closures
and COVID-19-related concerns exist. In addition, certain inventory items such as water, beans and bread as well as key cleaning supplies and protective
equipment have been, and may continue to be, in short supply. These factors could impact the ability of stores to operate normal hours of operation or have
sufficient inventory at all times which may disrupt our business and negatively impact our financial results. Further, planned construction and opening of
new stores may be negatively impacted due to shelter in place requirements and the closure of government offices in certain areas. We cannot reasonably
estimate the length or severity of this pandemic, but it could have a material adverse impact on our consolidated financial position, consolidated results of
operations, and consolidated cash flows in fiscal 2020.

112

Table of Contents

ITEM 16. FORM 10-K SUMMARY

Not applicable.

113

Table of Contents

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this Annual Report on

Form 10-K to be signed on its behalf by the undersigned, thereunto duly authorized, in the City of Emeryville, State of California, on March 25, 2020.

SIGNATURES

Grocery Outlet Holding Corp.

By:

/s/ Eric J. Lindberg, Jr.

Eric J. Lindberg, Jr.
Chief Executive Officer
(Principal Executive Officer)

POWER OF ATTORNEY

KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature appears below hereby constitute and appoint Eric J. Lindberg,
Jr., Charles C. Bracher, and Pamela B. Burke, or any of them, his or her attorneys-in-fact, for such person in any and all capacities, to sign any amendments
to  this  report  and  to  file  the  same,  with  exhibits  thereto,  and  other  documents  in  connection  therewith,  with  the  Securities  and  Exchange  Commission,
hereby ratifying and confirming all that either of said attorneys-in-fact, or substitute or substitutes, may do or cause to be done by virtue hereof.

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the

registrant and in the capacities and on the dates indicated.

Signature

/s/ Eric J. Lindberg, Jr.

Eric J. Lindberg, Jr.

/s/ Charles C. Bracher

Charles C. Bracher

/s/ Lindsay E. Gray

Lindsay E. Gray

/s/ Erik D. Ragatz

Erik D. Ragatz

/s/ Kenneth W. Alterman

Kenneth W. Alterman

/s/ John E. Bachman

John E. Bachman

/s/ Matthew B. Eisen

Matthew B. Eisen

/s/ Mary Kay Haben

Mary Kay Haben

/s/ Thomas F. Herman

Thomas F. Herman

/s/ S. MacGregor Read, Jr.

S. MacGregor Read, Jr.

/s/ Norman S. Matthews

Norman S. Matthews

/s/ Sameer Narang

Sameer Narang

/s/ Jeffrey York

Jeffrey York

Title

Chief Executive Officer and Director
(Principal Executive Officer)

Chief Financial Officer and Treasurer
(Principal Financial Officer)

Vice President and Corporate Controller
(Principal Accounting Officer)

Date

March 25, 2020

March 25, 2020

March 25, 2020

Director, Chairman of the Board

March 25, 2020

Director

Director

Director

Director

Director

Director

Director

Director

Director

114

March 25, 2020

March 25, 2020

March 25, 2020

March 25, 2020

March 25, 2020

March 25, 2020

March 25, 2020

March 25, 2020

March 25, 2020

Exhibit 4.2

GROCERY OUTLET HOLDING CORP.

AMENDED AND RESTATED

STOCKHOLDERS AGREEMENT

Dated as of June 19, 2019

TABLE OF CONTENTS

ARTICLE I DEFINITIONS

1.1 Certain Matters of Construction
1.2 Definitions

ARTICLE II COVENANTS AND CONDITIONS

2.1 Restrictions on Transfers
2.2 Corporate Governance
2.3 Confidentiality

ARTICLE III REGISTRATION RIGHTS

3.1 Shelf Registration
3.2 Demand Registration
3.3 Piggyback Registration
3.4 Expenses of Registration
3.5 Obligations of the Company
3.6 Indemnification
3.7 Information by Holder
3.8 Transfer of Registration Rights
3.9 Delay of Registration
3.10 Limitations on Subsequent Registration Rights
3.11 Rule 144 Reporting
3.12 “Market Stand Off” Agreement
3.13 Termination of Registration Rights

ARTICLE IV INDEMNIFICATION AND REIMBURSEMENT

4.1 Indemnification of H&F Stockholders
4.2 Reimbursement of Expenses.

ARTICLE V MISCELLANEOUS
5.1 Appointment of Proxies
5.2 Remedies
5.3 Entire Agreement; Amendment; Waiver
5.4 Severability
5.5 Notices
5.6 Binding Effect; Assignment

i

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2

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5.7 Governing Law
5.8 Termination
5.9 Recapitalizations, Exchanges, Etc.
5.10 Action Necessary to Effectuate the Agreement
5.11 Purchase for Investment; Legend on Certificate
5.12 Effectiveness of Transfers
5.13 Other Stockholders
5.14 Other Business Opportunities
5.15 No Waiver
5.16 Costs and Expenses
5.17 Counterpart
5.18 Headings
5.19 Third Party Beneficiaries
5.20 Consent to Jurisdiction
5.21 WAIVER OF JURY TRIAL
5.22 Representations and Warranties
5.23 Consents, Approvals and Actions
5.24 No Third Party Liabilities
5.25 Aggregation of Securities
5.26 Effectiveness
5.27 Reinstatement of Original Agreement

EXHIBITS AND ANNEXES

EXHIBIT A – STOCKHOLDER LIST
Annex I  – Form of Joinder Agreement
ANNEX II – FORM OF SPOUSAL CONSENT

ii

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39
39
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AMENDED AND RESTATED
STOCKHOLDERS AGREEMENT

This  Amended  and  Restated  Stockholders  Agreement  (this  “Agreement”)  of  Grocery  Outlet  Holding  Corp.
(together  with  its  successors  and  permitted  assigns,  the  “Company”),  a  Delaware  corporation  f/k/a/  Globe  Holding  Corp.,  is
entered into as of June 19, 2019, by and among (i) the Company, (ii) Globe Intermediate (as defined below), (iii) GOBP Holdings
(as defined below), (iv) GOBP Midco (as defined below), (v) Opco (as defined below), (vi) the H&F Stockholders (as defined
below), (vii) the Executive Stockholders (defined below), (viii) the Read Trust Rollover Stockholders (as defined below) and (ix)
such other Persons, if any, that from time to time become parties hereto pursuant to Section 5.13. The Management Stockholders
(as defined below) and Independent Director Stockholders (as defined below) are not executing this Agreement, but are parties to
the Original Agreement (as defined below) and therefore bound by the provisions of this Agreement.

WHEREAS, the parties hereto are party to that certain Stockholders Agreement, dated as of October 7, 2014, as
amended by Amendment No. 1 to the Stockholders Agreement, dated as of November 25, 2014 (such agreement, as so amended,
the “Original Agreement”);

WHEREAS,  the  Company  intends  to  enter  into  the  Underwriting  Agreement  (as  defined  below)  in  connection

with the initial Public Offering (as defined below) of shares of the Company’s Common Stock (as defined below);

WHEREAS, in connection with such initial Public Offering, the Company’s Voting Common Stock (as defined in
the  Original  Agreement)  and  Non-Voting  Common  Stock  (as  defined  in  the  Original  Agreement)  have  been  converted  into  a
single class of Common Stock with identical voting rights on a one-to-one basis;

WHEREAS,  as  of  the  date  hereof,  the  Company  no  longer  has  Co-Chief  Executive  Officers  (as  defined  in  the

Original Agreement); and

WHEREAS,  in  connection  with  such  events,  the  parties  hereto  desire  to  provide  for  certain  governance  and
registration  rights  and  other  matters  upon  the  effectiveness  of  this  Agreement  and,  pursuant  to  Section  5.3  of  the  Original
Agreement to amend and restate the Original Agreement in its entirety pursuant to this Agreement.

NOW,  THEREFORE,  in  consideration  of  the  mutual  promises,  representations,  warranties,  covenants  and
conditions set forth in this Agreement, and other good and valuable consideration, the receipt and sufficiency of which is hereby
acknowledged, the parties hereby agree, subject to Section 5.26, as follows:

1.1

Certain Matters of Construction. In addition to the definitions referred to or set forth below in this ARTICLE I:

ARTICLE I

DEFINITIONS

         
2

(a)

The words “hereof,” “herein,” “hereunder” and words of similar import shall, unless the context requires
otherwise,  refer  to  this  Agreement  as  a  whole  and  not  to  any  particular  Section  or  provision  of  this  Agreement,  and
reference to a particular Section of this Agreement shall include all subsections thereof;

(b)

References to Sections and Articles refer to Sections and Articles of this Agreement;

(c)
terms defined; and

Definitions  shall  be  equally  applicable  to  both  nouns  and  verbs  and  the  singular  and  plural  forms  of  the

(d)

The masculine, feminine and neuter genders shall each include the others.

1.2

Definitions. For the purposes of this Agreement, the following terms shall have the following meanings:

“1933 Act” shall mean the Securities Act of 1933, as amended, or any successor act, and the rules and regulations

promulgated thereunder.

“1934 Act” shall mean the Securities Exchange Act of 1934, as amended, or any successor act, and the rules and

regulations promulgated thereunder.

“Action” shall have the meaning as set forth in Section 4.1(a).

“Adverse Disclosure” shall mean public disclosure of material non-public information that, in the Board’s good
faith  judgment,  after  consultation  with  outside  counsel  to  the  Company,  (i)  would  be  required  to  be  made  in  any  report  or
Registration Statement filed with the SEC by the Company so that such report or Registration Statement would not be materially
misleading; (ii) would not be required to be made at such time but for the filing, effectiveness or continued use of such report or
Registration Statement; and (iii) the Company has a bona fide business purpose for not disclosing publicly.

“Affiliate” shall mean, with respect to any specified Person, any other Person which, directly or indirectly, through
one or more intermediaries controls, or is controlled by, or is under common control with, such specified Person (for the purposes
of this definition, “control” (including, with correlative meanings, the terms “controlling,” “controlled by” and “under common
control with”), as used with respect to any Person, means the possession, directly or indirectly, of the power to direct or cause the
direction  of  the  management  or  policies  of  such  Person,  whether  through  the  ownership  of  voting  securities,  by  agreement  or
otherwise); provided, however, that for purposes of this Agreement (i) the Company and its Subsidiaries shall not be an Affiliate
of any Stockholder and (ii) none of the H&F Stockholders shall be considered Affiliates of any portfolio company in which (x)
the H&F Stockholders, (y) any of their investment fund Affiliates or (z) any investment funds, vehicles and accounts advised,
managed or sponsored by the H&F Stockholders or their Affiliates have made a debt or equity investment (and vice versa).

“Agreement” shall have the meaning set forth in the first paragraph of this Agreement.

        
3

“Applicable  Employee”  shall  mean  (i)  with  respect  to  any  Employee  Stockholder  who  is  a  director,  employee,
consultant  or  other  service  provider  of  the  Company  or  any  of  its  Subsidiaries,  such  director,  employee,  consultant  or  other
service provider and (ii) with respect to any Employee Stockholder that is not a director, employee, consultant or other service
provider of the Company or any of its Subsidiaries, the director, employee, consultant or other service provider of the Company
or any of its Subsidiaries with respect to whom such Employee Stockholder is a Permitted Transferee.

“Automatic  Shelf  Registration  Statement”  shall  have  the  meaning  set  forth  in  Rule  405  (or  any  successor

provision) of the 1933 Act.

“Board”  or  “Board  of  Directors”  shall  mean  the  Board  of  Directors  of  the  Company  as  the  same  shall  be

constituted from time to time.

“Business”  shall  mean  the  business  of  the  Company  and  its  Subsidiaries  as  currently  conducted,  as  conducted
within  the  five  (5)  years  prior  to  the  date  hereof,  or  which  the  Board  has  authorized  the  Company  to  develop  or  pursue  (by
acquisition or otherwise), which currently consists of the retail sale of food, beverages and general grocery merchandise.

“Common Stock” shall mean the Company’s common stock, par value $0.001 per share, and shall also include any
common stock of the Company hereafter authorized and any capital stock of the Company of any other class hereafter authorized
which does not have a preference as to dividends or distribution of assets in liquidation over any other class of capital stock of the
Company.

“Common Stock Equivalents” shall mean all shares of Common Stock (i) owned by, or (ii) issuable upon exercise
of Options (solely to the extent such Options, on or prior to the time the determination of Common Stock Equivalents is made,
are vested and, if such Options may be exercised on a “net exercise” basis in accordance with their terms, as determined after
giving effect to the net exercise thereof as of such time of determination) held by, each Stockholder.

“Company” shall have the meaning set forth in the first paragraph of this Agreement.

“Controlled Entity” shall mean any other corporation, limited liability company, partnership, joint venture, trust,

employee benefit plan or other enterprise controlled by the Company.

“Demand Delay” shall have the meaning as set forth in Section 3.2(a)(ii).

“Demand Period” shall have the meaning as set forth in Section 3.2(c).

“Demand Registration” shall have the meaning as set forth in Section 3.2(a).

“Employee Stockholders” shall mean the Executive Stockholders and the Management Stockholders.

        
4

“Executive  /  Read  Trust  Initiating  Holders”  shall  mean  one  or  more  Executive  /  Read  Trust  Stockholders  that,
collectively,  hold  at  least  twenty  five  (25%)  of  the  aggregate  Registrable  Securities  held  by  such  Executive  /  Read  Trust
Stockholders and any assignee to whom they have transferred their rights as an Executive / Read Trust Initiating Holder pursuant
to Section 3.8.

“Executive / Read Trust Director Nominee” shall have the meaning as set forth in Section 2.2(a)(i)(B).

“Executive  /  Read  Trust  Stockholders”  shall  mean  the  Executive  Stockholders  and  the  Read  Trust  Rollover

Stockholders.

“Executive Stockholders” shall mean, in each case only for so long as such Person or Permitted Transferee is a
holder of Shares, (i) those Persons which are listed as the Executive Stockholders on Exhibit A hereto and (ii) their  Permitted
Transferees  pursuant  to  the  definition  of  Permitted  Transfer  (other  than  the  Company),  as  evidenced  by  an  executed  Joinder
Agreement, indicating that such Permitted Transferee will be an Executive Stockholder.

“Executive Stockholder Consent” shall mean the consent of the Executive Stockholders holding a majority of the

shares of Common Stock held by the Executive Stockholders.

“FINRA” means the Financial Industry Regulatory Authority.

“GOBP  Holdings”  shall  mean  GOBP  Holdings,  Inc.,  a  Delaware  corporation,  together  with  its  successors  and

permitted assigns.

“GOBP Midco” shall mean GOBP Midco, Inc., a Delaware corporation, together with its successors and permitted

assigns.

“Globe Intermediate” shall mean Globe Intermediate Corp., a Delaware corporation, together with its successors

and permitted assigns.

“H&F Consent”  shall  mean  the  consent  of  the  H&F  Stockholders  holding  a  majority  of  the  shares  of  Common

Stock held by the H&F Stockholders.

“H&F Director Nominee” shall have the meaning as set forth in Section 2.2(a)(i)(C).

“H&F Initiating Holders” shall mean H&F Globe Investor LP or any assignee to whom they have transferred their

rights as an H&F Initiating Holder pursuant to Section 3.8.

“H&F Stockholders” shall mean, in each case only for so long as such Person or Permitted Transferee is a holder
of Shares, (i) those Persons which are listed as the H&F Stockholders on Exhibit A hereto and (ii) their Permitted Transferees
pursuant  to  the  definition  of  Permitted  Transfer  (other  than  the  Company),  as  evidenced  by  an  executed  Joinder  Agreement,
indicating that such Permitted Transferee will be an H&F Stockholder.

        
5

“H&F  Subscription  Agreement”  shall  mean  that  certain  Stock  Subscription  Agreement,  dated  as  of  October  7,

2014, by and between the H&F Stockholders and the Company.

“Holder” shall mean any Stockholder (and any transferee pursuant to Section 3.8) holding Registrable Securities,
securities exercisable or convertible into Registrable Securities or securities exercisable for securities convertible into Registrable
Securities.

“Incentive Plan”  shall mean the Globe  Holding  Corp.  2014  Equity  Incentive  Plan,  as  amended and the Grocery
Outlet Holding Corp. 2019 Equity Incentive Plan, as amended, together with any other compensatory stock plan adopted by the
Company from time to time, as amended.

“Indemnification Sources” shall have the meaning as set forth in Section 4.1(c).

“Indemnified Liabilities” shall have the meaning as set forth in Section 4.1(a).

“Indemnified Party” shall have the meaning as set forth in Section 3.6(c).

“Indemnifying Party” shall have the meaning as set forth in Section 3.6(c).

“Indemnitee Related Entities” shall have the meaning as set forth in Section 4.1(c).

“Indemnitees” shall have the meaning as set forth in Section 4.1(a).

“Independent Director Stockholder” shall mean any Stockholder who is a member of the Board other than an H&F

Stockholder, Employee Stockholder or Read Trust Rollover Stockholder.

“Initiating  Holder”  means,  as  applicable  for  a  particular  offering,  (i)  the  H&F  Initiating  Holders  or  (ii)  the

Executive / Read Trust Initiating Holders.

“Intermediate Holding Company” shall mean (a) Opco or any other Person acquired by the Company or any of its
Subsidiaries (other than Opco or any of its Subsidiaries) after the date hereof (each such other Person, a “Sister Company”) and
(b) any other Subsidiary of the Company that is a direct or indirect parent of Opco and/or any Sister Company.

“IPO  Entity  Shares”  shall  mean  (i)  shares  of  Common  Stock,  and  (ii)  any  other  equity  securities  received  in
respect thereof in connection with any combination of shares, recapitalization, merger, consolidation or other reorganization or by
way of stock split, stock dividend or other distribution.

“IPO Lock-Up Period” shall have the meaning as set forth in Section 3.12(a)(i).

“Joinder Agreement” means a joinder agreement substantially in the form of Annex I attached hereto or such other

form as may be agreed by the Company.

        
6

“Jointly Indemnifiable Claims” shall have the meaning as set forth in Section 4.1(c).

“Law” shall have the meaning as set forth in Section 2.3.

“Lindberg Proxy” shall have the meaning as set forth in Section 5.1.

“Lindberg Stockholders” shall have the meaning as set forth in Section 5.1.

“Lock-Up Restriction” shall have the meaning as set forth in Section 3.12(a).

“Majority Shelf Holder” shall have the meaning as set forth in Section 3.1(b).

“Management Proxy” shall have the meaning as set forth in Section 5.1.

“Management Stockholders” shall mean, in each case only for so long as such Person or Permitted Transferee is a
holder of Shares, (i) those Persons which are listed as the Management Stockholders on Exhibit A hereto, (ii) any other Person
who  acquires  shares  of  Common  Stock  pursuant  to  the  exercise  of  Options  and  provides  an  executed  Joinder  Agreement,
indicating that such Person will be a Management Stockholder and (iii) their Permitted Transferees pursuant to the definition of
Permitted  Transfer  (other  than  the  Company),  as  evidenced  by  an  executed  Joinder  Agreement,  indicating  that  such  Permitted
Transferee will be a Management Stockholder.

“Marketed Underwritten Shelf Take-Down” shall have the meaning as set forth in Section 3.1(d)(iii).

“Non-H&F Stockholder” shall mean the Stockholders other than the H&F Stockholders.

“Opco”  shall  mean  Grocery  Outlet  Inc.,  a  Delaware  corporation,  together  with  its  successors  and  permitted

assigns.

“Options” shall mean the options granted to certain Employee Stockholders under the Incentive Plan to purchase

shares of Common Stock on the terms set forth therein and in the certificates and agreements issued pursuant thereto.

“Other Stockholder Proxy” shall have the meaning as set forth in Section 5.1.

“Other Stockholders” shall mean, in each case only for so long as such Person or Permitted Transferee is a holder
of Shares, (i) any Person who is a party to this Agreement (whether through execution of this Agreement, the Original Agreement
or a Joinder Agreement) other than the Company and its Subsidiaries, the H&F Stockholders and the Employee Stockholders and
(ii) such Persons’ Permitted Transferees pursuant to the definition of Permitted Transfer (other than the Company), as evidenced
by an executed Joinder Agreement, indicating that such Permitted Transferee will be an Other Stockholder.

“Permitted Transfer” shall mean:

(i) a Transfer of Shares by any Stockholder who is a natural person (or a trustee of a trust for the benefit of

a natural person) (or any Employee Stockholder) to (a) such Stockholder’s (or, in the case of an Employee

        
7

Stockholder,  such  Employee  Stockholders’  Applicable  Employee’s)  spouse,  children  (including  legally  adopted
children and stepchildren), spouses of children, grandchildren (including legally adopted children or stepchildren
of such Stockholder’s children), spouses of grandchildren, parents or siblings; (b) a trustee of a trust for the benefit
of  such  Stockholder  (or,  in  the  case  of  an  Employee  Stockholder,  the  Applicable  Employee  of  such  Employee
Stockholder) and/or any of the Persons described in clause (a); or (c) a corporation, limited partnership or limited
liability company whose sole shareholders, partners or members, as the case may be, are such Stockholder (or, in
the case of an Employee Stockholder, the Applicable Employee of such Employee Stockholder) and/or any of the
Persons described in clause (a) or clause (b).

(ii) a Transfer of Shares by any Stockholder to the Company (including, without limitation, any pledge of

Shares or Options to the Company);

(iii)  a  Transfer  of  Shares  by  a  Stockholder  who  is  a  natural  person  upon  death  or  incapacity  to  such
Stockholder’s  estate,  executors,  trustees,  administrators  and  personal  representatives,  and  then  to  such
Stockholder’s legal representatives, heirs, beneficiaries or legatees (whether or not such recipients are a spouse,
children, spouses of children, grandchildren, spouses of grandchildren, parents or siblings of such Stockholder);

(iv) a Transfer of Shares by the H&F Stockholders to (a) any Affiliate of Hellman & Friedman LLC, (b)
any  investment  fund  or  alternative  investment  vehicle,  directly  or  indirectly,  affiliated  with,  or  managed  or
sponsored  by,  Hellman  &  Friedman  LLC,  or  (c)  any  of  the  employees,  partners,  members  or  Affiliates  of  such
H&F Stockholder or any of the foregoing; and

(v)  a  Transfer  of  Shares  by  any  Other  Stockholder  who  is  not  a  natural  person  to  any  Affiliate  of  such

Other Stockholder.

provided, however, that notwithstanding anything herein to the contrary, Options may only be transferred in accordance with the
terms of the Incentive Plan; and, provided, further, that no Permitted Transfer shall be effective unless and until the transferee of
the Shares so transferred executes and delivers to the Company a Joinder Agreement and agrees to be bound hereunder in the
same manner and to the same extent as the Stockholder from whom the Shares were transferred as provided for in Section 5.13.
On subsequent transfers by a Permitted Transferee, the determination of whether the transferee is a Permitted Transferee shall be
determined  by  reference  to  the  Stockholder  who  was  an  original  party  to  this  Agreement,  not  by  reference  to  the  transferring
Permitted Transferee in such subsequent transfer. If at any time after a Permitted Transfer, a transferee ceases to be a Permitted
Transferee of the Stockholder who transferred the Shares to the transferee, then such transferee must transfer the Shares to such
original Stockholder or a Permitted Transferee of such original Stockholder as promptly as practicable. No Permitted Transfer
shall conflict with or result in any violation of a judgment, order, decree, statute, law, ordinance, rule or regulation.

“Permitted  Transferee”  shall  mean  any  Person  who  shall  have  acquired  and  who  shall  hold  Shares  or  Options

pursuant to a Permitted Transfer.

        
8

“Person”  shall  mean  any  individual,  partnership,  corporation,  association,  limited  liability  company,  trust,  joint
venture, unincorporated organization or entity, or any government, governmental department or agency or political subdivision
thereof.

“Proprietary Information” shall have the meaning as set forth in Section 2.3.

“Pro Rata Shelf Take-Down Share” shall have the meaning as set forth in Section 3.1(d)(iv)(A).

“Prospectus” shall mean the prospectus included in any Registration Statement, all amendments and supplements

to such prospectus, including post-effective amendments, and all other material incorporated by reference in such prospectus.

“Public  Offering”  shall  mean  the  completion  of  a  sale  of  Common  Stock  pursuant  to  a  registration  statement
which has become effective under the 1933 Act (excluding registration statements on Form S-4, S-8 or similar limited purpose
forms), in which some or all of the Common Stock shall be listed and traded on a national exchange or on the NASDAQ National
Market System.

“Read Proxy” shall have the meaning as set forth in Section 5.1.

“Read Stockholders” shall have the meaning as set forth in Section 5.1.

“Read  Trust  Rollover  Stockholders”  shall  mean,  in  each  case  only  for  so  long  as  such  Person  or  Permitted
Transferee is a holder of Shares, (i) those Persons which are listed as Read Trust Rollover Stockholders on Exhibit A hereto and
(ii)  their  Permitted  Transferees  pursuant  to  the  definition  of  Permitted  Transfer  (other  than  the  Company),  as  evidenced  by  an
executed Joinder Agreement, indicating that such Permitted Transferee will be a Read Trust Rollover Stockholder.

“register”, “registered” and “registration” shall mean a registration effected pursuant to a registration statement

filed with the SEC (a “Registration Statement”) in compliance with the 1933 Act.

“Registrable  Securities”  shall  mean  (i)  IPO  Entity  Shares  held  (whether  now  held  or  hereafter  acquired)  by  a
Stockholder or any transferee to the extent permitted by Section 3.8, (ii) any IPO Entity Shares issued as (or, as of any such date
of determination, then currently issuable upon the conversion, exchange or exercise of any warrant, right or other securities that
are  issued  as)  a  dividend  or  other  distribution  with  respect  to,  or  in  exchange  or  in  replacement  of,  such  IPO  Entity  Shares
contemplated by the immediately foregoing clause (i) and (iii) the number of IPO Entity Shares issuable upon exercise of Options
that  are  vested  as  of  any  such  date  of  determination;  provided,  however,  that  IPO  Entity  Shares  shall  cease  to  be  treated  as
Registrable Securities if (a) a Registration Statement covering such securities has been declared effective by the SEC and such
securities have been disposed of pursuant to such effective Registration Statement, (b) a Registration Statement on Form S-8 (or
any successor form) covering such securities is effective, (c) such securities are sold pursuant to Rule 144 or 145 promulgated
under the 1933 Act (or another exemption from the registration requirements of the 1933 Act), (d) such securities cease to be
outstanding or (e) the Holder thereof, together with his, her or its Permitted Transferees, holds (excluding any securities covered
by the foregoing clause

        
9

(b))  less  than  two  percent  (2%)  of  the  shares  of  Common  Stock  that  are  outstanding  at  such  time  and  such  Holder  is  able  to
dispose of all of its Registrable Securities in any ninety (90) day period pursuant to Rule 144 or 145 (or any similar or analogous
rule) promulgated under the 1933 Act. For the avoidance of doubt, it is understood that, with respect to any Registrable Securities
for which a Holder holds vested but unexercised Options or other securities exercisable for, convertible into or exchangeable for
Registrable Securities, to the extent that such Registrable Securities are to be sold pursuant to ARTICLE III, such Holder must
exercise  the  relevant  Option  or  such  other  securities  (which  may  include  an  exercise  conditional  upon  the  effectiveness  of  the
applicable Registration Statement and, solely to the extent permitted by the terms thereof, effected on a “net exercise” basis) or
exercise, convert or exchange such other relevant securities and transfer the relevant IPO Entity Shares (rather than the Option or
such  other  securities)  (in  each  case,  net  of  any  amounts  required  to  be  withheld  by  the  Company  in  connection  with  such
exercise).

“Registration  Expenses”  shall  mean  any  and  all  expenses  incident  to  the  performance  by  the  Company  of  its
obligations under ARTICLE III, including (i) all SEC or stock exchange registration and filing fees (including, if applicable, the
fees and expenses of any “qualified independent underwriter,” as such term is defined in Rule 5121 of FINRA (or any successor
provision),  and  of  its  counsel),  (ii)  all  fees  and  expenses  of  complying  with  securities  or  “blue  sky”  laws  (including  fees  and
disbursements of counsel for the underwriters in connection with “blue sky” qualifications of the Registrable Securities), (iii) all
printing, messenger and delivery expenses, (iv) all fees and expenses incurred in connection with the listing of the Registrable
Securities on any securities exchange and all rating agency fees, (v) the fees and disbursements of counsel for the Company and
of its independent public accountants, including the expenses of any special audits and/or comfort letters required by or incident
to such performance and compliance, (vi) any fees and disbursements of underwriters customarily paid by the issuers or sellers of
securities, including liability insurance if the Company so desires or if the underwriters so require, and the reasonable fees and
expenses of any special experts retained in connection with the requested registration, but excluding underwriting discounts and
commissions and transfer taxes, if any, (vii) the fees and out-of-pocket expenses of not more than one counsel for some or all of
the  Holders  participating  in  the  registration  or  offering  (as  selected  by  the  holders  of  a  majority  of  the  Registrable  Securities
included  in  such  registration  or  offering),  (viii)  the  costs  and  expenses  of  the  Company  relating  to  analyst  and  investor
presentations or any “road show” undertaken in connection with the registration and/or marketing of the Registrable Securities
(including the reasonable out-of-pocket expenses of the Holders) and (ix) any other fees and disbursements customarily paid by
the issuers of securities.

“Restricted Shelf Take-Down” shall have the meaning as set forth in Section 3.1(d)(iv).

“Restricted Shelf Take-Down Notice” shall have the meaning as set forth in Section 3.1(d)(iv).

“Restricted Shelf Take-Down Participation Notice” shall have the meaning as set forth in Section 3.1(d)(iv).

        
10

“Restricted Shelf Take-Down Selling Holders” shall have the meaning as set forth in Section 3.1(d)(iv).

“Rule 144” means Rule 144 (or any successor provision) under the 1933 Act, as such provision is amended from

time to time.

“SEC” shall mean the United States Securities and Exchange Commission.

“Shares” shall mean (i) shares of Common Stock held by Stockholders from time to time, including upon exercise
of any Options, (ii) other equity securities of the Company or its Subsidiaries held by the Stockholders, or (iii) securities of the
Company or its Subsidiaries issued in exchange for, upon reclassification of, or as a dividend or distribution in respect of, the
foregoing; provided,  that  notwithstanding  anything  herein  to  the  contrary,  for  purposes  of  Sections 2.2, 5.3  and  5.22,  the  term
“Shares”  shall  only  include  (x)  shares  of  Common  Stock  and  (y)  shares  of  Common  Stock  issuable  upon  exercise  of  Options
(solely to the extent such Options, on or prior to the time the determination of Shares is made, are vested and, if such Options
may be exercised on a “net exercise” basis in accordance with their terms, as determined after giving effect to the net exercise
thereof as of such time of determination), in each case, held by the applicable Stockholder.

“Shelf Holder” shall have the meaning as set forth in Section 3.1(a).

“Shelf Registration Notice” shall have the meaning as set forth in Section 3.1(a).

“Shelf Registration Statement” shall mean a Registration Statement of the Company filed with the SEC on Form
S-3 for an offering to be made on a continuous basis pursuant to Rule 415 under the 1933 Act (or any similar rule that may be
adopted by the SEC) covering the Registrable Securities, as applicable.

“Shelf Suspension” shall have the meaning as set forth in Section 3.1(c).

“Shelf Take Down” shall mean any offering or sale of Registrable Securities by a Shelf Holder pursuant to a Shelf

Registration Statement.

“Shelf Take-Down Percentage” shall have the meaning as set forth in Section 3.1(d)(ii).

“Spousal Consent” shall have the meaning as set forth in Section 1.1(d).

“Stockholder Nominee” shall have the meaning as set forth in Section 2.2(a)(i)(C).

“Stockholders” shall mean the H&F Stockholders, the Employee Stockholders and the Other Stockholders.

“Subscription  Agreements”  shall  mean  (i)  the  H&F  Subscription  Agreement,  (ii)  each  of  the  Transfer  and
Contribution  Commitment  and  Support  Agreements,  by  and  among  the  Company  and  the  Executive  Stockholders,  and  the
Company  and  certain  other  Stockholders  that  are  Permitted  Transferees  of  the  Executive  Stockholders,  and  (iii)  those  certain
Management Transfer, Contribution and Subscription Commitment and Support Agreements, by and between the Company and
each of the Management Stockholders.

        
11

“Subsidiary”  with  respect  to  any  entity  (the  “parent”)  shall  mean  any  corporation,  limited  liability  company,
company, firm, association or trust of which such parent, at the time in respect of which such term is used, (i) owns directly or
indirectly more than fifty percent (50%) of the equity, membership interest or beneficial interest, on a consolidated basis, or (ii)
owns  directly  or  controls  with  power  to  vote,  directly  or  indirectly  through  one  or  more  Subsidiaries,  shares  of  the  equity,
membership  interest  or  beneficial  interest  having  the  power  to  elect  more  than  fifty  percent  (50%)  of  the  directors,  trustees,
managers or other officials having powers analogous to that of directors of a corporation. Unless otherwise specifically indicated,
when used herein the term Subsidiary shall refer to a direct or indirect Subsidiary of the Company.

“Third Party” shall mean any Person other than the Company.

“Third Party Holder” shall mean any holder (other than a Holder) of shares of Common Stock Equivalents, if any,

who exercises contractual rights to participate in a registered offering of shares of Common Stock.

“Third Party Shelf Holder” shall have the meaning as set forth in Section 3.1(a).

“Transfer”  and  “Transferred”  shall  mean  to  transfer,  sell,  assign,  pledge,  hypothecate,  give,  create  a  security
interest in or lien on, place in trust (voting or otherwise), assign or in any other way encumber or dispose of, directly or indirectly
and whether or not by operation of law or for value, any Shares or Options or any legal, economic or beneficial interest therein;
provided, however, that a transfer of limited partnership interests, limited liability company interests or similar interests in any of
the H&F Stockholders, any other private equity fund or any parent entity or investment holding vehicle with respect to any such
H&F Stockholder or private equity fund shall not constitute a Transfer for purposes of this Agreement, provided that the purpose
of such transfer is not the circumvention of this definition.

“Underwritten Shelf Take-Down” shall have the meaning as set forth in Section 3.1(d)(ii).

“Underwritten Shelf Take-Down Notice” shall have the meaning as set forth in Section 3.1(d)(ii).

“Underwriting Agreement” shall mean an underwriting agreement among the Company and Merrill Lynch, Pierce,
Fenner  &  Smith  Incorporated,  Morgan  Stanley  &  Co.  LLC,  Deutsche  Bank  Securities  Inc.,  Jefferies  LLC  and  the  other
investment banks party thereto with respect to an underwritten initial Public Offering of Common Stock.

“Well-Known Seasoned Issuer” shall have the meaning set forth in Rule 405 (or any successor provision) of the

1933 Act.

ARTICLE II

COVENANTS AND CONDITIONS

Subject to the provisions of Section 5.8 hereof relating to the termination of certain provisions of this Agreement,

the following covenants and conditions shall apply.

        
12

2.1

Restrictions on Transfers.

(a)

General Transfer Restrictions. Until the expiration of the IPO Lock-Up Period, without the consent of the
Board, no Stockholder (other than any of the H&F Stockholders) may Transfer all or any of the Shares owned by such
Stockholder to any Person other than (i) to a Permitted Transferee, (ii) solely in the case of the Employee Stockholders or
Independent  Director  Stockholders,  pursuant  to  any  purchase  by  the  Company  or  any  of  its  Subsidiaries  from  an
Employee  Stockholder  or  Independent  Director  Stockholder  upon  termination  of  employment  of  the  Applicable
Employee with respect to such Employee Stockholder or the cessation of membership on the Board by such Independent
Director  Stockholder,  as  the  case  may  be,  or  (iii)  pursuant  to  the  exercise  of  registration  rights  under  ARTICLE  III.
Notwithstanding anything herein to the contrary, Options shall only be transferable according to their terms and the terms
of the Incentive Plan. Any attempted Transfer of Shares by a Stockholder not permitted by this Section 2.1 shall be null
and void, and the Company shall not in any way give effect to such impermissible Transfer. For the avoidance of doubt,
each  of  the  H&F  Stockholders  may  Transfer  all  or  any  portion  of  its  Shares  at  any  time  without  restriction  under  this
Section  2.1.  After  the  IPO  Lock-Up  Period,  there  shall  be  no  restrictions  on  a  Transfer  of  Shares  pursuant  to  this
Agreement.

(b)

Transferred Shares Subject to Transfer Restrictions. Except for Transfers (i) to the Company, (ii) pursuant
to an effective Registration Statement filed with the SEC or (iii) by any of the H&F Stockholders to its partners, members
or other investors after the initial Public Offering, any Shares Transferred by a Stockholder pursuant to this Section  2.1
prior to the expiration of the IPO Lock-Up Period shall remain subject to the Transfer restrictions of this Agreement and
each intended transferee pursuant to this this Section 2.1 shall execute and deliver to the Company a Joinder Agreement,
which shall evidence such transferee’s agreement that the Shares intended to be transferred shall continue to be subject to
this  Agreement  and  that  as  to  such  Shares  the  transferee  shall  be  bound  by  the  restrictions  of  this  Agreement  as  a
Stockholder hereunder.

2.2

Corporate Governance.

(a)

Board of Directors. The Company hereby agrees that:

(i) Unless otherwise agreed in writing by the Executive Stockholders and the H&F Stockholders, and subject
to  applicable  law  (including  laws  relating  to  fiduciary  duties)  and  the  rules  and  regulations  of  the  applicable  stock
exchange:

(A)

for  so  long  as  the  Company’s  certificate  of  incorporation  shall  provide  for  the  division  of
directors into three classes, the Company shall nominate the chief executive officer of the Company (the
“Chief Executive Officer”) to serve on the Board of Directors as a Class III director (or such other class of
director as the Board of Directors shall designate). In the event the Company’s certificate of incorporation
shall  not  provide  for  the  division  of  directors  into  three  classes,  the  Company  shall  nominate  the  Chief
Executive Officer for election as a director as part of any slate that is included in the proxy statement (or
consent

        
13

solicitation or similar document) of the Company relating to the election of directors;

(B)

for  so  long  as  the  Company’s  certificate  of  incorporation  shall  provide  for  the  division  of
directors into three classes, the Company shall nominate to serve on the Board of Directors as a Class II
director (or, with the approval of the Board of Directors, such other class of directors as the Executive /
Read  Trust  Stockholders  shall  designate)  one  (1)  individual  designated  by  the  Executive  /  Read  Trust
Stockholders holding a majority of the aggregate Shares then held by such Stockholders for so long as such
Stockholders collectively hold at least five percent (5%) of the shares of outstanding Common Stock. In
the  event  the  Company’s  certificate  of  incorporation  shall  not  provide  for  the  division  of  directors  into
three classes, the Company shall nominate to serve on the Board of Directors one (1) individual designated
by the Executive / Read Trust Stockholders holding a majority of the aggregate Shares then held by such
Stockholders for so long as such Stockholders collectively hold at least five percent (5%) of the shares of
outstanding  Common  Stock  as  part  of  any  slate  that  is  included  in  the  proxy  statement  (or  consent
solicitation or similar document) of the Company relating to the election of directors (the individual, if any,
nominated pursuant to this Section 2.2(a)(i)(B), the “Executive / Read Trust Director Nominee”).  Steven
MacGregor  Read,  Jr.  shall  be  the  initial  Executive  /  Read  Trust  Director  Nominee  and  shall  be  the
Executive / Read Trust Director Nominee for so long as he serves as the Vice Chairman of the Company;
and

(C)

the  Company  shall  nominate  to  serve  on  the  Board  of  Directors  a  number  of  individuals
designated  by  the  H&F  Stockholders  such  that,  upon  the  election  of  all  such  individuals  and  taking  into
account any director continuing to serve on the Board of Directors without need for re-election who was
nominated  by  the  H&F  Stockholders  pursuant  to  this  Section  2.2(a)(i)(C),  the  number  of  directors
designated  by  the  H&F  Stockholders  shall  equal  (x)  the  total  members  of  the  Board  of  Directors  of  the
Company, multiplied by (y) the percentage of outstanding Common Stock held from time to time by the
H&F Stockholders, which number shall be rounded up to the next highest whole number of directors (the
“H&F  Director  Nominees”  and,  together  with  the  Executive/Read  Trust  Director  Nominee,  the
“Stockholder Nominees”); provided that in no event shall the number of H&F Director Nominees, together
with  the  Executive  /  Read  Trust  Director  Nominee,  if  any,  and  the  Chief  Executive  Officer,  exceed  the
number of directors permitted by the Company’s certificate of incorporation or bylaws. For so long as the
directors  on  the  Board  of  Directors  of  the  Company  are  divided  into  three  classes,  such  H&F  Director
Nominees shall be apportioned by the H&F Stockholders among such classes so as to maintain the number
of H&F Director Nominees in each class as nearly equal as possible.

        
14

(ii)  The  Company  shall  include  as  part  of  the  slate  that  is  included  in  the  proxy  statement  (or  consent
solicitation or similar document) of the Company relating to the election of directors, the Chief Executive Officer (if such
proxy statement (or consent solicitation or similar document) relates to the election of directors of the class to which the
Chief  Executive  Officer  belongs  pursuant  to  Section  2.2(a)(i)(A)),  the  Executive  /  Read  Trust  Director  Nominee
designated  for  nomination  pursuant  to  Section  2.2(a)(i)(B)  (if  such  proxy  statement  (or  consent  solicitation  or  similar
document) relates to the election of directors of the class to which the Executive / Read Trust Director Nominee belongs
pursuant to Section 2.2(a)(i)(B)) and the H&F Director Nominees and shall provide the highest level of support for the
election of each person nominated pursuant to Section 2.2(a)(i) as it provides to any other individual standing for election
as a director of the Company as part of such Company slate of directors.

(iii.) In the event that a Stockholder Nominee shall cease to serve as a director for any reason (other than the
failure of the stockholders of the Company to elect such individual as a director), the Persons entitled to designate such
Stockholder Nominee pursuant to Section 2.2(a)(i)(B) or (C) shall have the right to appoint another Stockholder Nominee
to fill the vacancy resulting therefrom. For the avoidance of doubt, it is understood that the failure of the stockholders of
the  Company  to  elect  any  Stockholder  Nominee  shall  not  affect  the  right  of  the  Persons  entitled  to  designate  such
Stockholder Nominee pursuant to Section 2.2(a)(i)(B) or (C) to designate a Stockholder Nominee for election pursuant to
Section 2.2(a)(i)(B) or (C) in connection with any future election of directors of the Company.

(iv) Upon the classification of the Board of Directors into three classes, the initial Chief Executive Director
shall be Eric J. Lindberg, the initial Executive / Read Trust Director Nominee shall be Steven MacGregor Read, Jr. and
the initial H&F Director Nominees shall be Erik D. Ragatz, Matthew B. Eisen and Sameer Narang. None of Kenneth W.
Alterman,  Thomas  F.  Herman,  Norman  S.  Matthews  or  Jeffrey  York  shall  be  deemed  to  be  an  initial  Stockholder
Nominee. Upon the classification of the Board of Directors into three classes, the initial Class I directors shall consist of
Erik  D.  Ragatz,  Thomas  F.  Herman  and  Kenneth  W.  Alterman,  the  initial  Class  II  directors  shall  consist  of  Steven
MacGregor  Read,  Jr.,  Sameer  Narang  and  Jeffrey  York,  and  initial  Class  III  directors  shall  consist  of  Eric  J.  Lindberg,
Norman S. Matthews and Matthew B. Eisen.

(b)

Each  Stockholder  hereby  agrees  with  the  Company,  severally  and  not  jointly,  that  for  so  long  as  any
Stockholder is entitled to designate a Stockholder Nominee pursuant to Section 2.2(a)(i) such Stockholder shall vote all of
its Common Stock in favor of each individual standing for election as a director of the Company as part of the Company’s
slate  of  directors  that  is  included  in  the  proxy  statement  (or  consent  solicitation  or  similar  document)  of  the  Company
relating to the election of directors and whose election the Board of the Directors has recommended.

2.3

Confidentiality.  Each  Stockholder  shall  maintain  the  confidentiality  of  any  confidential  and  proprietary
information of the Company and its Subsidiaries (“Proprietary Information”) using the same standard of care, but in no event less
than reasonable care, as it applies to its own confidential information, except (i) for any Proprietary Information which is

        
15

publicly available (other than as a result of dissemination by such Stockholder in breach of this Agreement) or a matter of public
knowledge generally, (ii) if the release of such Proprietary Information is ordered pursuant to a subpoena or other order from a
court  of  competent  jurisdiction  or  other  applicable  law,  rule,  regulation,  legal  or  judicial  process  or  audit  or  inquiries  by  a
regulator, bank examiner or self-regulatory organization (collectively, “Law”), following delivery of prior written notice to the
Company (to the extent reasonably practicable and permitted under applicable Law), or (iii) for Proprietary Information that was
known to such Stockholder on a non-confidential basis, without, to such Stockholders’ knowledge, breach of any third party’s
confidentiality obligations to the Company in respect thereof, prior to its disclosure by the Company or its Subsidiaries.

ARTICLE III

REGISTRATION RIGHTS

3.1

Shelf Registration.

(a)

Filing. Upon the one-year anniversary of an initial Public Offering (unless otherwise agreed in writing by
the H&F Stockholders and the Executive / Read Trust Stockholders), subject to the Company’s rights under Section 3.1(c)
and the limitations set forth in Section 3.1(d), the Company shall (i) promptly (but in any event no later than twenty (20)
days prior to the date such Shelf Registration Statement is declared effective) give written notice (a “Shelf Registration
Notice”) of the proposed registration to all Holders and (ii) use its reasonable best efforts to file as soon as reasonably
practicable after such anniversary with the SEC and to cause to become effective under the 1933 Act a Shelf Registration
Statement  (which  such  Shelf  Registration  Statement  shall  be  designated  by  the  Company  as  an  Automatic  Shelf
Registration  Statement  if  the  Company  is  a  Well-Known  Seasoned  Issuer  at  the  time  of  filing  such  Shelf  Registration
Statement  with  the  SEC)  for  all  Registrable  Securities  held  by  the  H&F  Stockholders  and  the  Executive  /  Read  Trust
Stockholders  (or,  if  an  H&F  Stockholder  or  Executive  /  Read  Trust  Stockholder  determines  to  not  include  all  of  its
Registrable Securities therein, such lesser amount as such Stockholder shall request to the Company in writing), together
with  (x)  all  or  such  portion  of  the  Registrable  Securities  of  any  other  Holder  or  Holders  as  are  specified  in  a  written
request received by the Company within fifteen (15) days after such Shelf Registration Notice is given (each such Holder,
and each H&F Stockholder and each Executive / Read Trust Stockholder, as the case may be, a “Shelf Holder”) and (y) all
or  such  portion  of  the  shares  of  any  Third  Party  Holder  that  the  Company  determines  may  register  securities  in  such
registration  (each  such  Third  Party  Holder,  a  “Third  Party  Shelf  Holder”);  provided,  however,  that  if  the  Company  is
permitted by applicable Law to add selling stockholders to a Shelf Registration Statement without filing a post-effective
amendment, a Holder may request the inclusion of additional Registrable Securities in such Shelf Registration Statement
at  any  time  or  from  time  to  time,  and  the  Company  shall  add  such  Registrable  Securities  to  the  Shelf  Registration
Statement  as  promptly  as  reasonably  practicable,  and  such  Holder  shall  be  deemed  a  Shelf  Holder.  Notwithstanding
anything  to  the  contrary,  in  no  event  shall  the  Company  be  required  to  file,  or  maintain  the  effectiveness  of,  a  Shelf
Registration Statement pursuant to this Section 3.1(a)  at  any  time  if  Form  S-3  is  not  available  to  the  Company  at  such
time.

        
16

(b)

Continued Effectiveness.  Except  as  otherwise  agreed  by  the  H&F  Initiating  Holders,  the  Company  shall
use  its  reasonable  best  efforts  to  keep  such  Shelf  Registration  Statement  filed  pursuant  to  Section  3.1(a)  continuously
effective under the 1933 Act in order to permit the Prospectus forming a part thereof to be usable by the Shelf Holders
until the earlier of (i) the date as of which all Registrable Securities registered by such Shelf Registration Statement have
been  sold  and  (ii)  such  shorter  period  as  the  Shelf  Holders  of  a  majority  of  the  Registrable  Securities  of  the  H&F
Stockholders that are registered on such Shelf Registration Statement (the “Majority Shelf Holders”) may determine.

(c)

Suspension of Filing or Registration. If the Company shall furnish to the Shelf Holders a certificate signed
by  a  Chief  Executive  Officer  or  equivalent  senior  executive  of  the  Company  stating  that  the  filing,  effectiveness  or
continued use of the Shelf Registration Statement would require the Company to make an Adverse Disclosure, then the
Company shall have a period of not more than sixty (60) days or such longer period as the Majority Shelf Holders shall
consent to in writing, within which to delay the filing or effectiveness (but not the preparation) of such Shelf Registration
Statement or, in the case of a Shelf Registration Statement that has been declared effective, to suspend the use by Shelf
Holders  of  such  Shelf  Registration  Statement  (in  each  case,  a  “Shelf  Suspension”);  provided,  however,  that,  unless
consented to in writing by the Majority Shelf Holders, the Company shall not be permitted to exercise more than two (2)
Shelf Suspensions pursuant to this Section 3.1(c) and Demand Delays pursuant to Section 3.2(a)(ii) in the aggregate, or
aggregate  Shelf  Suspensions  pursuant  to  this  Section 3.1(c)  and  Demand  Delays  pursuant  to  Section 3.2(a)(ii)  of  more
than one hundred and twenty (120) days, in each case, during any twelve-month (12) period. Each Shelf Holder shall keep
confidential the fact that a Shelf Suspension is in effect, the certificate referred to above and its contents for the permitted
duration  of  the  Shelf  Suspension  or  until  otherwise  notified  by  the  Company,  except  (A)  for  disclosure  to  such  Shelf
Holder’s  employees,  agents  and  professional  advisers  who  need  to  know  such  information  and  are  obligated  to  keep  it
confidential, (B) for disclosures to the extent required in order to comply with reporting obligations to its limited partners
who have agreed to keep such information confidential and (C) as required by Law. In the case of a Shelf Suspension that
occurs after the effectiveness of the Shelf Registration Statement, the Shelf Holders agree to suspend use of the applicable
Prospectus for the permitted duration of such Shelf Suspension in connection with any sale or purchase of, or offer to sell
or  purchase,  Registrable  Securities,  upon  receipt  of  the  certificate  referred  to  above.  The  Company  shall  immediately
notify  the  Shelf  Holders  upon  the  termination  of  any  Shelf  Suspension,  and  (i)  in  the  case  of  a  Shelf  Registration
Statement that has not been declared effective, shall promptly thereafter file the Shelf Registration Statement and use its
reasonable best efforts to have such Shelf Registration Statement declared effective under the 1933 Act and (ii) in the case
of an effective Shelf Registration Statement, shall amend or supplement the Prospectus, if necessary, so it does not contain
any material misstatement or omission prior to the expiration of the Shelf Suspension and furnish to the Shelf Holders
such numbers of copies of the Prospectus as so amended or supplemented as the Shelf Holders may reasonably request.
The Company agrees, if necessary, to supplement

        
17

or make amendments to the Shelf Registration Statement if required by the registration form used by the Company for the
Shelf Registration Statement or by the instructions applicable to such registration form or by the 1933 Act or the rules or
regulations promulgated thereunder or as may reasonably be requested by the Majority Shelf Holders.

(d)

Shelf Take-Downs.

(i) Initiation of Shelf Take-Downs. If a Shelf Registration Statement has been filed and is effective, then (A)
on  or  before  the  one-year  anniversary  of  the  initial  Public  Offering,  the  H&F  Initiating  Holders,  and  only  the  H&F
Initiating Holders, may from time to time initiate a Shelf-Take Down, subject to compliance with the requirements of this
Section 3.1(d)  (if  and  to  the  extent  applicable  to  such  Shelf  Take-Down)  and  (B)  after  the  one-year  anniversary  of  the
initial Public Offering, any of the Shelf Holders may from time to time initiate a Shelf Take-Down, subject to compliance
with the requirements of this Section 3.1(d) (if and to the extent applicable to such Shelf Take-Down); provided, however,
that (x) on or before the one-year anniversary of the initial Public Offering, only the H&F Initiating Holders, and after the
one-year anniversary of the initial Public Offering, only the Initiating Holders, in each case, as applicable, may request an
Underwritten Shelf Take-Down.

(ii) Underwritten Shelf Take Downs. Subject to Section 3.1(d)(i), any Initiating Holder (but only an Initiating
Holder) with respect to a Shelf Take-Down (including any Restricted Shelf Take-Down) may elect in a written demand
delivered to the Company (an “Underwritten Shelf Take-Down Notice”) for such Shelf Take-Down to be in the form of an
underwritten offering (an “Underwritten Shelf Take-Down”), and the Company shall, if so requested, file and effect an
amendment or supplement of the Shelf Registration Statement for such purpose as soon as practicable; provided, that any
such  Underwritten  Shelf  Take-Down  shall  be  deemed  to  be,  for  purposes  of  Section  3.2,  a  Demand  Registration.  The
Initiating Holder that delivers such Underwritten Shelf Take-Down Notice shall have the right to select the underwriter or
underwriters to administer such Underwritten Shelf Take-Down; provided, that such underwriter or underwriters shall be
reasonably  acceptable  to  the  Company.  With  respect  to  any  Underwritten  Shelf  Take-Down  (including  any  Marketed
Underwritten  Shelf  Take-Down),  in  the  event  that  a  Shelf  Holder  otherwise  would  be  entitled  to  participate  in  such
Underwritten Shelf Take-Down pursuant to Section 3.1(d)(iii) or Section 3.1(d)(iv), as the case may be, the right of such
Shelf  Holder  to  participate  in  such  Underwritten  Shelf  Take-Down  shall  be  conditioned  upon  such  Shelf  Holder’s
participation in such underwriting and the inclusion of such Shelf Holder’s Registrable Securities in the underwriting to
the  extent  provided  herein.  The  Company  shall,  together  with  all  Shelf  Holders  and  Third  Party  Shelf  Holders  of
Registrable  Securities  of  the  Company  that  are  permitted  to  distribute  their  securities  through  such  Underwritten  Shelf
Take-Down,  enter  into  an  underwriting  agreement  in  customary  form  with  the  underwriter  or  underwriters  selected  in
accordance with this Section 3.1(d)(ii). Notwithstanding any other provision of this Section 3.1 (other than Section 3.1(d)
(iv)),  if  the  underwriter  shall  advise  the  Company  that  marketing  factors  (including  an  adverse  effect  on  the  per  share
offering price) require a limitation of

        
18

the number of shares to be underwritten in an Underwritten Shelf Take-Down, then the Company shall so advise all Shelf
Holders and Third Party Shelf Holders of Registrable Securities that are permitted to, and have requested to, participate in
such  Underwritten  Shelf  Take-Down,  and  the  number  of  shares  of  Registrable  Securities  that  may  be  included  in  such
Underwritten  Shelf  Take-Down  shall  be  allocated  pro  rata  among  such  Shelf  Holders  and  Third  Party  Shelf  Holders
thereof  in  proportion,  as  nearly  as  practicable,  to  the  respective  amounts  of  Registrable  Securities  held  by  such  Shelf
Holders and Third Party Shelf Holders at the time of such Underwritten Shelf Take-Down; provided, that any Registrable
Securities  thereby  allocated  to  a  Shelf  Holder  that  exceed  such  Shelf  Holder’s  request  shall  be  reallocated  among  the
remaining requesting Shelf Holders in like manner. No Registrable Securities excluded from an Underwritten Shelf Take-
Down by reason of the underwriter’s marketing limitation shall be included in such underwritten offering.

(iii) Marketed Underwritten Shelf Take-Downs. The Initiating Holder shall indicate in any Underwritten Shelf
Take-Down Notice they deliver to the Company pursuant to Section 3.1(d)(iii) whether it intends for such Underwritten
Shelf  Take-Down  to  involve  a  customary  “road  show”  (including  an  “electronic  road  show”)  or  other  substantial
marketing effort by the underwriters over a period of at least 48 hours (a “Marketed Underwritten Shelf Take-Down”).
Upon receipt of an Underwritten Shelf Take-Down Notice indicating that such Underwritten Shelf Take-Down will be a
Marketed Underwritten Shelf Take-Down, the Company shall promptly (but in any event no later than ten (10) days prior
to  the  expected  date  of  such  Marketed  Underwritten  Shelf  Take-Down)  give  written  notice  of  such  Marketed
Underwritten  Shelf  Take-Down  to  all  other  Shelf  Holders  of  Registrable  Securities  under  such  Shelf  Registration
Statement  and  any  such  Shelf  Holders  requesting  inclusion  in  such  Marketed  Underwritten  Shelf  Take-Down  must
respond in writing within five (5) days after the receipt of such notice. Each such Shelf Holder that timely delivers any
such  request  shall  be  permitted  to  sell  in  such  Marketed  Underwritten  Shelf  Take-Down  subject  to  the  terms  and
conditions of Section 3.1(d)(ii).

(iv) Restricted Shelf Take-Downs. In addition to the requirements set forth in Section 3.1(d)(iii) with respect to
any Underwritten Shelf Take-Down that is not a Marketed Underwritten Shelf-Take-Down, for any Initiating Holder to
initiate  such  an  Underwritten  Shelf  Take-Down  (any  such  Underwritten  Shelf  Take-Down,  a  “Restricted  Shelf  Take-
Down”), such Initiating Holder shall provide written notice (a “Restricted Shelf Take-Down Notice”) of such Restricted
Shelf Take-Down to all other Shelf Holders as far in advance of the completion of such Restricted Shelf Take-Down as
shall  be  reasonably  practicable  in  light  of  the  circumstances  applicable  to  such  Restricted  Shelf  Take-Down  (but  in  no
event less than three (3) hours in advance of the completion of such Restricted Shelf Take-Down), which Restricted Shelf
Take-Down Notice shall set forth (1) the total number of Registrable Securities expected to be offered and sold in such
Restricted Shelf Take-Down, (2) the expected plan of distribution of such Restricted Shelf Take-Down, (3) the fraction,
expressed  as  a  percentage,  determined  by  dividing  the  number  of  Registrable  Securities  anticipated  to  be  sold  in  such
Restricted Shelf Take-Down by the total number of Registrable Securities held by such Initiating Holder (the

        
19

“Shelf Take-Down Percentage”), (4) an invitation to each other Shelf Holder to elect (such other Shelf Holders who make
such  an  election  being  “Shelf  Take-Down  Participating  Holders,”  and,  together  with  the  Initiating  Holder  and  all  other
Persons who otherwise are transferring, or have exercised a contractual or other right to transfer, Registrable Securities in
connection with such Restricted Shelf Take-Down, the “Restricted Shelf Take-Down Selling Holders”) to include in the
Restricted Shelf Take-Down Registrable Securities held by such Shelf Take-Down Participating Holder (not in any event
to  exceed  the  Shelf  Take-Down  Percentage  of  the  total  number  of  IPO  Entity  Shares  held  by  such  Shelf  Take-Down
Participating  Holder)  and  (5)  the  action  or  actions  required  (including  the  timing  thereof)  in  connection  with  such
Restricted Shelf Take-Down with respect to each such other Shelf Holder that elects to exercise such right (including the
delivery  of  one  or  more  certificates  representing  Registrable  Securities  of  such  other  Shelf  Holder  to  be  sold  in  such
Restricted Shelf Take-Down). Upon delivery of a Restricted Shelf Take-Down Notice, each such other Shelf Holder may
elect  to  sell  Registrable  Securities  in  such  Restricted  Shelf  Take-Down,  at  the  same  price  per  Registrable  Security  and
pursuant  to  the  same  terms  and  conditions  with  respect  to  payment  for  the  Registrable  Securities  as  agreed  to  by  such
Initiating Holder, by sending an irrevocable written notice (a “Restricted Shelf Take-Down Participation Notice”) to such
Initiating Holder within the time period specified in such Restricted Shelf Take-Down Notice, indicating its, his or her
election to sell up to the number of Registrable Securities in the Restricted Shelf Take-Down specified by such other Shelf
Holder in such Restricted Shelf Take-Down Participation Notice (such specified number not in any event to exceed the
Shelf Take-Down Percentage of the total number of Registrable Securities held by such other Shelf Holder). Following
the time period specified in such Restricted Shelf Take-Down Notice, each Shelf Take-Down Participating Holder that has
delivered  a  Restricted  Shelf  Take-Down  Participation  Notice  shall  be  permitted  to  sell  in  such  Restricted  Shelf  Take-
Down on the terms and conditions set forth in the Restricted Shelf Take-Down Notice, concurrently with such Initiating
Holder  and  the  other  Restricted  Shelf  Take-Down  Selling  Holders,  the  number  of  Registrable  Securities  calculated  as
follows:

(A)

first there shall be allocated to each Restricted Shelf Take-Down Selling Holder a number of
Registrable  Securities  equal  to  the  lesser  of  (I)  the  maximum  number  of  Registrable  Securities  such  Restricted
Take-Down Selling Holder has elected to sell in the Restricted Shelf Take-Down in its, his or her Restricted Shelf
Take-Down  Notice  or  Restricted  Shelf  Take-Down  Participation  Notice  and  (II)  the  number  of  Registrable
Securities determined by multiplying (x) the number of Registrable Securities to be sold in such Restricted Shelf
Take-Down  by  (y)  a  fraction  the  numerator  of  which  is  the  number  of  Registrable  Securities  owned  by  such
Restricted  Shelf  Take-Down  Selling  Holder  and  the  denominator  of  which  is  the  total  Registrable  Securities
owned by all Restricted Shelf Take-Down Selling Holders (the “Pro Rata Shelf Take-Down Share”); and

(B)

any remaining Registrable Securities to be sold in such Restricted Shelf Take-Down shall be

allocated to the Restricted Shelf Take-Down

        
20

Selling Holders that elected to sell in excess of their Pro Rata Shelf Take-Down Share, pro rata to such Restricted
Shelf Take-Down Selling Holders based upon such Restricted Shelf Take-Down Selling Holders’ relative Pro Rata
Shelf Take-Down Shares, or as such Restricted Shelf Take-Down Selling Holders may otherwise agree in writing
among themselves.

For the avoidance of doubt, it is understood that in order to be entitled to exercise its, his or her right to sell Registrable
Securities  in  a  Restricted  Shelf  Take-Down  pursuant  to  this  Section  3.1(d)(iv),  each  Shelf  Take-Down  Participating
Holder must agree, on a several and not joint basis, to make the same representations, warranties, covenants, indemnities
and  agreements,  if  any,  as  the  Initiating  Holder  agrees  to  make  in  connection  with  the  Restricted  Shelf  Take-Down.
Notwithstanding the delivery of any Restricted Shelf Take-Down Notice, all determinations as to whether to complete any
Restricted Shelf Take-Down and as to the timing, manner, price and other terms of any Restricted Shelf Take-Down shall
be at the sole discretion of the Initiating Holder. Each of the Initiating Holders agrees to reasonably cooperate with each
of the other Shelf Holders to establish notice, delivery and documentation procedures and measures to facilitate such other
Shelf  Holder’s  participation  in  future  potential  Restricted  Shelf  Take-Downs  by  such  Initiating  Holder  pursuant  to  this
Section 3.1(d)(iv).

3.2

Demand Registration.

(a)

Holders’  Demand  for  Registration.  Subject  to  the  limitations  set  forth  in  Section 3.2(d),  if  the  Company
shall  receive  from  an  Initiating  Holder  a  written  demand  that  the  Company  effect  any  registration  (a  “Demand
Registration”) of Registrable Securities held by such Holders having a reasonably anticipated net aggregate offering price
(after deduction of underwriter commissions and offering expenses) of at least $10,000,000, the Company will:

(i) promptly (but in any event within ten (10) days prior to the date such registration becomes effective under

the 1933 Act) give written notice of the proposed registration to all other Holders; and

(ii) use its reasonable best efforts to effect such registration as soon as practicable as will permit or facilitate
the sale and distribution of all or such portion of such Initiating Holders’ Registrable Securities as are specified in such
demand, together with all or such portion of the Registrable Securities of any other Holders joining in such demand as are
specified in a written demand received by the Company within five (5) days after such written notice is given; provided
that the Company shall not be obligated to file any Registration Statement or other disclosure document pursuant to this
Section 3.2 (but shall be obligated to continue to prepare such Registration Statement or other disclosure document) if the
Company shall furnish to such Holders a certificate signed by a Chief Executive Officer or equivalent senior executive of
the Company, stating that the filing or effectiveness of such Registration Statement would require the Company to make
an Adverse Disclosure, in which case the Company shall have an additional period (each, a “Demand Delay”) of not more
than sixty (60) days (or such longer period as may be agreed upon by the Initiating Holders) within which to file such
Registration

        
21

Statement; provided, however,  that  the  Company  shall  not  exercise  more  than  two  (2)  Demand  Delays  pursuant  to  this
Section  3.2(a)(ii)  and  Shelf  Suspensions  pursuant  to  Section  3.1(c)  in  the  aggregate,  or  aggregate  Demand  Delays
pursuant to this Section 3.2(a)(ii) and Shelf Suspensions pursuant to Section 3.1(c) of more than one hundred and twenty
(120) days, in each case, during any twelve-month (12) month period. Each Holder shall keep confidential the fact that a
Demand  Delay  is  in  effect,  the  certificate  referred  to  above  and  its  contents  for  the  permitted  duration  of  the  Demand
Delay  or  until  otherwise  notified  by  the  Company,  except  (A)  for  disclosure  to  such  Holder’s  employees,  agents  and
professional advisers who need to know such information and are obligated to keep it confidential, (B) for disclosures to
the  extent  required  in  order  to  comply  with  reporting  obligations  to  its  limited  partners  who  have  agreed  to  keep  such
information confidential and (C) as required by Law.

(b)

Underwriting.  If  the  Initiating  Holders  intend  to  distribute  the  Registrable  Securities  covered  by  their
demand by means of an underwritten offering, they shall so advise the Company as part of their demand made pursuant to
this Section 3.2, and the Company shall include such information in the written notice referred to in Section 3.2(a)(i). In
such event, the right of any Holder to registration pursuant to this Section 3.2 shall be conditioned upon such Holder’s
participation  in  such  underwriting  and  the  inclusion  of  such  Holder’s  Registrable  Securities  in  the  underwriting  to  the
extent provided herein. The Company shall, together with all holders of Registrable Securities of the Company proposing
to distribute their securities through such underwriting, enter into an underwriting agreement in customary form with the
underwriter or underwriters selected by a majority-in-interest of the Initiating Holders and reasonably satisfactory to the
Company.  Notwithstanding  any  other  provision  of  this  Section  3.2,  if  the  underwriter  shall  advise  the  Company  that
marketing factors (including an adverse effect on the per share offering price) require a limitation of the number of shares
to  be  underwritten,  then  the  Company  shall  so  advise  all  Holders  of  Registrable  Securities  that  have  requested  to
participate in such offering, and the number of shares of Registrable Securities that may be included in the registration
and  underwriting  shall  be  allocated  pro  rata  among  such  Holders  thereof  in  proportion,  as  nearly  as  practicable,  to  the
respective  amounts  of  Registrable  Securities  held  by  such  Holders  at  the  time  of  filing  the  Registration  Statement;
provided  that  the  number  of  Registrable  Securities  to  be  included  in  such  underwriting  shall  not  be  reduced  unless  all
other securities are first entirely excluded from the underwriting; provided, further, that any Registrable Securities thereby
allocated to a Holder that exceed such Holder’s request shall be reallocated among the remaining requesting Holders in
like  manner.  No  Registrable  Securities  excluded  from  the  underwriting  by  reason  of  the  underwriter’s  marketing
limitation shall be included in such registration. If the underwriter has not limited the number of Registrable Securities to
be underwritten, the Company may include securities for its own account (or for the account of any other Persons) in such
registration if the underwriter so agrees and if the number of Registrable Securities would not thereby be limited.

(c)

Effective  Registration.  The  Company  shall  be  deemed  to  have  effected  a  Demand  Registration  if  the
Registration Statement pursuant to such registration is declared effective by the SEC and remains effective for not less
than one hundred eighty

        
22

(180)  days  (or  such  shorter  period  as  will  terminate  when  all  Registrable  Securities  covered  by  such  Registration
Statement  have  been  sold  or  withdrawn),  or,  if  such  Registration  Statement  relates  to  an  underwritten  offering,  such
longer  period  as,  in  the  opinion  of  counsel  for  the  underwriters,  a  prospectus  is  required  by  Law  to  be  delivered  in
connection with sales of Registrable Securities by an underwriter or dealer (the applicable period, the “Demand Period”).
No  Demand  Registration  shall  be  deemed  to  have  been  effected  if  (i)  during  the  Demand  Period  such  registration  is
interfered with by any stop order, injunction or other order or requirement of the SEC or other governmental agency or
court  or  (ii)  the  conditions  specified  in  the  underwriting  agreement,  if  any,  entered  into  in  connection  with  such
registration  are  not  satisfied  other  than  by  reason  of  a  wrongful  act,  misrepresentation  or  breach  of  such  applicable
underwriting agreement by a participating Holder.

(d)

Restrictions on Registration. Notwithstanding the rights and obligations set forth in Section 3.1 and 3.2, in

no event shall the Company be obligated to take any action to effect any Demand Registration:

(i) at the request of any Executive / Read Trust Initiating Holder until the one-year anniversary of an initial

Public Offering;

(ii) at the request of the Executive / Read Trust Initiating Holders after the Company has effected three (3)
Demand  Registrations  at  the  request  of  the  Executive  /  Read  Trust  Initiating  Holders  (collectively)  (including  any
Underwritten Shelf Take-Downs); and

(iii)  in  no  event  shall  the  Company  be  obligated  to  take  any  action  to  effect  more  than  four  (4)  Demand
Registrations (not including any Underwritten Shelf Take-Down that is not a Marketed Underwritten Shelf Take-Down) in
any twelve (12) month period.

3.3

Piggyback Registration.

(a)

If  at  any  time  or  from  time  to  time  the  Company  shall  determine  to  register  any  of  its  equity  securities,
either for its own account or for the account of security holders of the Company, under the 1933 Act in connection with
the public offering of such securities solely for cash (other than (1) in a registration relating solely to employee benefit
plans,  (2)  a  Registration  Statement  on  Form  S-4  or  S-8  (or  such  other  similar  successor  forms  then  in  effect  under  the
1933  Act)  or  any  other  form  which  does  not  include  substantially  the  same  information  as  would  be  required  to  be
included in a registration statement covering the sale of the Registrable Securities, (3) a registration pursuant to which the
Company  is  offering  to  exchange  its  own  securities  for  other  securities,  (4)  a  Registration  Statement  relating  solely  to
dividend reinvestment or similar plans, (5) a Shelf Registration Statement pursuant to which only the initial purchasers
and subsequent transferees of debt securities or preferred stock of the Company or any Subsidiary that are convertible or
exchangeable  for  IPO  Entity  Shares  and  that  are  initially  issued  pursuant  to  Rule  144A  and/or  Regulation  S  (or  any
successor provision) of the 1933 Act may resell such notes or preferred stock and sell the IPO Entity Shares

        
23

into which such notes or preferred stock may be converted or exchanged or (6) a registration pursuant to Section 3.1 or
Section 3.2), the Company will:

(i) promptly (but in no event less than fifteen (15) days before the effective date of the relevant Registration

Statement) give to each Holder written notice thereof; and

(ii) include in such registration (and any related qualification under state securities laws or other compliance),
and  in  any  underwriting  involved  therein,  all  the  Registrable  Securities  specified  in  a  written  request  or  requests  made
within five (5) days after receipt of such written notice from the Company by any Holder or Holders, except as set forth in
Section 3.3(b).

Notwithstanding the foregoing, this Section 3.3 shall not apply in respect of any Holder prior to the one-year anniversary of an
initial Public Offering, unless (x) one or more of the H&F Stockholders elect to participate in such registration or (y) the H&F
Stockholders,  in  their  sole  discretion,  elect  by  written  notice  to  the  Company  for  this  Section  3.3  to  apply  to  the  Registrable
Securities of any one or more other Holders specified in such notice.

(b)

Underwriting. Subject to the last sentence of Section 3.3(a), if the registration of which the Company gives
notice is for a registered public offering involving an underwriting, the Company shall so advise the Holders as a part of
the written notice given pursuant to Section 3.3(a)(i). In such event, the right of any Holder to registration pursuant to this
Section 3.3 shall be conditioned upon such Holder’s participation in such underwriting and the inclusion of such Holder’s
Registrable  Securities  in  the  underwriting  to  the  extent  provided  herein.  All  Holders  proposing  to  dispose  of  their
Registrable  Securities  through  such  underwriting,  together  with  the  Company  and  the  other  parties  distributing  their
securities through such underwriting, shall enter into an underwriting agreement in customary form with the underwriter
or underwriters selected for such underwriting by the Company. Notwithstanding any other provision of this Section 3.3,
if the underwriters shall advise the Company that marketing factors (including, without limitation, an adverse effect on the
per share offering price) require a limitation of the number of shares to be underwritten, then the Company may limit the
number of Registrable Securities to be included in the registration and underwriting, subject to the terms of this Section
3.3. The Company shall so advise all Holders of Registrable Securities that have requested to participate in such offering,
and  the  number  of  shares  of  Registrable  Securities  that  may  be  included  in  the  registration  and  underwriting  shall  be
allocated in the following manner: first, to the Company and second, to the Holders on a pro rata basis based on the total
number  of  Registrable  Securities  held  by  the  Holders;  provided,  that  any  Registrable  Securities  thereby  allocated  to  a
Holder that exceed such Holder’s request shall be reallocated among the remaining requesting Holders in like manner. No
such  reduction  shall  (i)  reduce  the  securities  being  offered  by  the  Company  for  its  own  account  to  be  included  in  the
registration  and  underwriting,  or  (ii)  reduce  the  amount  of  securities  of  the  selling  Holders  included  in  the  registration
below twenty-five percent (25%) of the total amount of securities included in such registration, unless such offering does
not  include  shares  of  any  other  selling  security  holders,  in  which  event  any  or  all  of  the  Registrable  Securities  of  the
Holders

        
24

may be excluded in accordance with the immediately preceding sentence. No securities excluded from the underwriting
by reason of the underwriter’s marketing limitation shall be included in such registration.

(c)

Right  to  Terminate  Registration.  The  Company  shall  have  the  right  to  terminate  or  withdraw  any
registration initiated by it under this Section 3.3 prior to the effectiveness of such registration whether or not any Holder
has elected to include securities in such registration.

3.4

Expenses of Registration. All Registration Expenses incurred in connection with all registrations effected pursuant
to Section 3.1,  Section  3.2  or  Section  3.3  shall  be  borne  by  the  Company;  provided,  however,  that  the  Company  shall  not  be
required to pay stock transfer taxes or underwriters’ discounts or selling commissions relating to Registrable Securities.

3.5

Obligations  of  the  Company.  Whenever  required  under  this  ARTICLE  III  to  effect  the  registration  of  any

Registrable Securities, the Company shall, as expeditiously as reasonably possible:

(a)

prepare and file with the SEC a Registration Statement with respect to such Registrable Securities and use
its reasonable best efforts to cause such Registration Statement to become effective, and keep such Registration Statement
effective for (x) the lesser of one hundred eighty (180) days or until the Holder or Holders have completed the distribution
relating thereto or (y) for such longer period as may be prescribed herein;

(b)

prepare and file with the SEC such amendments and supplements to such Registration Statement and the
prospectus used in connection with such Registration Statement as may be necessary to keep such Registration Statement
effective and to comply with the provisions of the 1933 Act with respect to the disposition of all securities covered by
such Registration Statement in accordance with the intended methods of disposition by sellers thereof set forth in such
Registration Statement;

(c)

permit any Holder that (in the good faith reasonable judgment of such Holder) might be deemed to be a
controlling person of the Company to participate in good faith in the preparation of such Registration Statement and to
cooperate in good faith to include therein material, furnished to the Company in writing, that in the reasonable judgment
of such Holder and its counsel should be included;

(d)

furnish  to  the  Holders  such  numbers  of  copies  of  the  Registration  Statement  and  the  related  Prospectus,
including  all  exhibits  thereto  and  documents  incorporated  by  reference  therein  and  a  preliminary  prospectus,  in
conformity with the requirements of the 1933 Act, and such other documents as they may reasonably request in order to
facilitate the disposition of Registrable Securities owned by them;

(e)

in  the  event  of  any  underwritten  public  offering,  enter  into  and  perform  its  obligations  under  an

underwriting agreement, in usual and customary form, with the managing underwriter(s) of such offering;

(f)

notify each Holder of Registrable Securities covered by such Registration Statement as soon as reasonably

possible after notice thereof is received by the Company

        
25

of any written comments by the SEC or any request by the SEC or any other federal or state governmental authority for
amendments or supplements to such Registration Statement or such prospectus or for additional information;

(g)

notify each Holder of Registrable Securities covered by such Registration Statement, at any time when a
prospectus relating thereto is required to be delivered under the 1933 Act, of the happening of any event as a result of
which the prospectus included in such Registration Statement, as then in effect, includes an untrue statement of a material
fact  or  omits  to  state  a  material  fact  required  to  be  stated  therein  or  necessary  to  make  the  statements  therein  not
misleading in the light of the circumstances then existing;

(h)

notify each Holder of Registrable Securities covered by such Registration Statement as soon as reasonably
practicable after notice thereof is received by the Company of the issuance by the SEC of any stop order suspending the
effectiveness  of  such  Registration  Statement  or  any  order  by  the  SEC  or  any  other  regulatory  authority  preventing  or
suspending  the  use  of  any  preliminary  or  final  prospectus  or  the  initiation  or  threatening  of  any  proceedings  for  such
purposes, or any notification with respect to the suspension of the qualification of the Registrable Securities for offering
or sale in any jurisdiction or the initiation or threatening of any proceeding for such purpose;

(i)

use its reasonable best efforts to prevent the issuance of any stop order suspending the effectiveness of any
Registration Statement or of any order preventing or suspending the use of any preliminary or final prospectus and, if any
such order is issued, to obtain the withdrawal of any such order as soon as practicable;

(j)

make  available  for  inspection  by  each  Holder  including  Registrable  Securities  in  such  registration,  any
underwriter  participating  in  any  distribution  pursuant  to  such  registration,  and  any  attorney,  accountant  or  other  agent
retained by such Holder or underwriter, all financial and other records, pertinent corporate documents and properties of
the  Company,  as  such  parties  may  reasonably  request,  and  cause  the  Company’s  officers,  directors  and  employees  to
supply all information reasonably requested by any such Holder, underwriter, attorney, accountant or agent in connection
with such Registration Statement;

(k)

use  its  reasonable  best  efforts  to  register  or  qualify,  and  cooperate  with  the  Holders  of  Registrable
Securities  covered  by  such  Registration  Statement,  the  underwriters,  if  any,  and  their  respective  counsel,  in  connection
with the registration or qualification of such Registrable Securities for offer and sale under “blue sky” or securities laws of
each state and other jurisdiction of the United States as any such Holder or underwriters, if any, or their respective counsel
reasonably request in writing, and do any and all other things reasonably necessary or advisable to keep such registration
or qualification in effect for such period as required by Section 3.1(b) and Section 3.2(c), as applicable; provided that the
Company shall not be required to qualify generally to do business in any jurisdiction where it is not then so qualified or
take  any  action  which  would  subject  it  to  taxation  service  of  process  in  any  such  jurisdiction  where  it  is  not  then  so
subject;

        
26

(l)

obtain for delivery to the Holders of Registrable Securities covered by such Registration Statement and to
the underwriters, if any, an opinion or opinions from counsel for the Company, dated the effective date of the Registration
Statement  or,  in  the  event  of  an  underwritten  offering,  the  date  of  the  closing  under  the  underwriting  agreement,  in
customary form, scope and substance, which opinions shall be reasonably satisfactory to such holders or underwriters, as
the case may be, and their respective counsel;

(m)

in  the  case  of  an  underwritten  offering,  obtain  for  delivery  to  the  Company  and  the  underwriters,  with
copies to the Holders of Registrable Securities included in such registration, a cold comfort letter from the Company’s
independent certified public accountants in customary form and covering such matters of the type customarily covered by
cold comfort letters as the managing underwriter or underwriters reasonably request, dated the date of execution of the
underwriting agreement and brought down to the closing under the underwriting agreement;

(n)

use  its  reasonable  best  efforts  to  list  the  Registrable  Securities  that  is  Common  Stock  covered  by  such
Registration Statement with any securities exchange or automated quotation system on which the Common Stock is then
listed;

(o)

provide and cause to be maintained a transfer agent and registrar for all Registrable Securities covered by
the  applicable  Registration  Statement  from  and  after  a  date  not  later  than  the  effective  date  of  such  Registration
Statement;

(p)

cooperate  with  Holders  including  Registrable  Securities  in  such  registration  and  the  managing
underwriters, if any, to facilitate the timely preparation and delivery of certificates representing Registrable Securities to
be  sold,  such  certificates  to  be  in  such  denominations  and  registered  in  such  names  as  such  Holders  or  the  managing
underwriters may request at least two (2) business days prior to any sale of Registrable Securities;

(q)

use  its  reasonable  best  efforts  to  comply  with  all  applicable  securities  laws  and  make  available  to  its
Holders, as soon as reasonably practicable, an earnings statement satisfying the provisions of Section 11(a) of the 1933
Act and the rules and regulations promulgated thereunder; and

(r)

in the case of an underwritten offering, cause the senior executive officers of the Company to participate in
the customary “road show” presentations that may be reasonably requested by the underwriters and otherwise to facilitate,
cooperate  with  and  participate  in  each  proposed  offering  contemplated  herein  and  customary  selling  efforts  related
thereto.

3.6

Indemnification.

(a)

The Company will, and does hereby undertake to, indemnify and hold harmless each Holder of Registrable
Securities and each of such Holder’s officers, directors, trustees, employees, partners, managers, members, stockholders,
beneficiaries, affiliates and agents and each Person, if any, who controls such Holder, within the meaning of either Section
15 of the 1933 Act or Section 20 of the 1934 Act, with respect

        
27

to any registration, qualification, compliance or sale effected pursuant to this ARTICLE III, and each underwriter, if any,
and each Person who controls any underwriter, of the Registrable Securities held by or issuable to such Holder, against all
claims, losses, damages and liabilities (or actions in respect thereto) to which they may become subject under the 1933
Act,  the  1934  Act,  or  other  federal  or  state  law  arising  out  of  or  based  on  (A)  any  untrue  statement  (or  alleged  untrue
statement)  of  a  material  fact  contained  in  any  prospectus,  offering  circular,  free  writing  prospectus  or  other  similar
document  (including  any  related  Registration  Statement,  notification,  or  the  like)  incident  to  any  such  registration,
qualification, compliance or sale effected pursuant to this ARTICLE III, or based on any omission (or alleged omission)
to state therein a material fact required to be stated therein or necessary to make the statements therein not misleading in
light of the circumstances in which they were made, (B) any violation or alleged violation by the Company of any federal,
state or common law rule or regulation applicable to the Company in connection with any such registration, qualification,
compliance or sale, or (C) any failure to register or qualify Registrable Securities in any state where the Company or its
agents have affirmatively undertaken or agreed in writing (including pursuant to Section 3.5(k))  that  the  Company  (the
undertaking  of  any  underwriter  being  attributed  to  the  Company)  will  undertake  such  registration  or  qualification  on
behalf of the Holders of such Registrable Securities (provided that in such instance the Company shall not be so liable if it
has  undertaken  its  reasonable  best  efforts  to  so  register  or  qualify  such  Registrable  Securities)  and  will  reimburse,  as
incurred,  each  such  Holder,  each  such  underwriter  and  each  such  director,  officer,  trustee,  employee,  partner,  manager,
member, stockholder, beneficiary, affiliate, agent and controlling person, for any legal and any other expenses reasonably
incurred in connection with investigating or defending any such claim, loss, damage, liability or action; provided that the
Company will not be liable in any such case to the extent that any such claim, loss, damage, liability or expense arises out
of  or  is  based  on  any  untrue  statement  or  omission  made  in  reliance  upon  and  in  conformity  with  written  information
furnished to the Company by such Holder or underwriter expressly for use therein.

(b)

Each Holder (if Registrable Securities held by or issuable to such Holder are included in such registration,
qualification, compliance or sale pursuant to this ARTICLE III) does hereby undertake to indemnify and hold harmless
the Company, each of its officers, directors, employees, stockholders, affiliates and agents and each Person, if any, who
controls  the  Company  within  the  meaning  of  either  Section  15  of  the  1933  Act  or  Section  20  of  the  1934  Act,  each
underwriter,  if  any,  and  each  Person  who  controls  any  underwriter,  of  the  Company’s  securities  covered  by  such  a
Registration  Statement,  and  each  other  Holder,  each  of  such  other  Holder’s  officers,  directors,  employees,  partners,
stockholders, affiliates and agents and each Person, if any, who controls such Holder within the meaning of either Section
15 of the 1933 Act or Section 20 of the 1934 Act, against all claims, losses, damages and liabilities (or actions in respect
thereof) arising out of or based on any untrue statement (or alleged untrue statement) of a material fact contained in any
such Registration Statement, prospectus, offering circular, free writing prospectus or other document, or any omission (or
alleged omission) to state therein a material fact required to be stated therein or necessary to make the statements therein
not

        
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misleading in light of the circumstances in which they were made, and will reimburse, as incurred, the Company, each
such  underwriter,  each  such  other  Holder,  and  each  such  officer,  director,  trustee,  employee,  partner,  stockholder,
beneficiary,  affiliate,  agent  and  controlling  person  of  the  foregoing,  for  any  legal  or  any  other  expenses  reasonably
incurred in connection with investigating or defending any such claim, loss, damage, liability or action, in each case to the
extent, but only to the extent, that such untrue statement (or alleged untrue statement) or omission (or alleged omission)
was  made  in  such  Registration  Statement,  prospectus,  offering  circular,  free  writing  prospectus  or  other  document,  in
reliance  upon  and  in  conformity  with  written  information  furnished  to  the  Company  by  such  Holder  expressly  for  use
therein; provided, however,  that  the  aggregate  liability  of  each  Holder  hereunder  shall  be  limited  to  the  gross  proceeds
after underwriting discounts and commissions received by such Holder upon the sale of the Registrable Securities giving
rise to such indemnification obligation. It is understood and agreed that the indemnification obligations of each Holder
pursuant to any underwriting agreement entered into in connection with any Registration Statement shall be limited to the
obligations contained in this Section 3.6(b).

(c)

Each party entitled to indemnification under this Section 3.6 (the “Indemnified Party”) shall give notice to
the party required to provide such indemnification (the “Indemnifying Party”) of any claim as to which indemnification
may be sought promptly after such Indemnified Party has actual knowledge thereof, and shall permit the Indemnifying
Party  to  assume  the  defense  of  any  such  claim  or  any  litigation  resulting  therefrom;  provided  that  counsel  for  the
Indemnifying  Party,  who  shall  conduct  the  defense  of  such  claim  or  litigation,  shall  be  subject  to  approval  by  the
Indemnified Party (whose approval shall not be unreasonably withheld) and the Indemnified Party may participate in such
defense  at  the  Indemnifying  Party’s  expense  if  representation  of  such  Indemnified  Party  would  be  inappropriate  due  to
actual or potential differing interests between such Indemnified Party and any other party represented by such counsel in
such proceeding; and provided further that the failure of any Indemnified Party to give notice as provided herein shall not
relieve the Indemnifying Party of its obligations under this ARTICLE III,  except  to  the  extent  that  such  failure  to  give
notice  materially  prejudices  the  Indemnifying  Party  in  the  defense  of  any  such  claim  or  any  such  litigation.  An
Indemnifying Party, in the defense of any such claim or litigation, may, without the consent of each Indemnified Party,
consent to entry of any judgment or enter into any settlement that (i) includes as a term thereof the giving by the claimant
or plaintiff therein to such Indemnified Party of an unconditional release from all liability with respect to such claim or
litigation  and  (ii)  does  not  include  any  recovery  (including  a  statement  as  to  or  an  admission  of  fault,  culpability  or  a
failure  to  act  by  or  on  behalf  of  such  Indemnified  Party)  other  than  monetary  damages,  and  provided  that  any  sums
payable in connection with such settlement are paid in full by the Indemnifying Party.

(d)

In order to provide for just and equitable contribution in case indemnification is prohibited or limited by
law,  the  Indemnifying  Party,  in  lieu  of  indemnifying  such  Indemnified  Party,  shall  contribute  to  the  amount  paid  or
payable  by  such  Indemnified  Party  as  a  result  of  such  losses,  claims,  damages  or  liabilities  in  such  proportion  as  is
appropriate to reflect the relative fault of the Indemnifying Party and

        
29

Indemnified Party in connection with the actions which resulted in such losses, claims, damages or liabilities, as well as
any other relevant equitable considerations. The relative fault of such Indemnifying Party and Indemnified Party shall be
determined by reference to, among other things, whether any action in question, including any untrue or alleged untrue
statement  of  material  fact  or  omission  or  alleged  omission  to  state  a  material  fact,  has  been  made  by,  or  relates  to
information  supplied  by,  such  Indemnifying  Party  or  Indemnified  Party,  and  such  Indemnified  Party’s  relative  intent,
knowledge, access to information and opportunity to correct or prevent such actions; provided, however, that, in any case,
(i) no Holder will be required to contribute any amount in excess of the gross proceeds after underwriting discounts and
commissions  received  by  such  Holder  upon  the  sale  of  the  Registrable  Securities  giving  rise  to  such  contribution
obligation and (ii) no Person guilty of fraudulent misrepresentation (within the meaning of Section 11(f) of the 1933 Act)
will be entitled to contribution from any Person who was not guilty of such fraudulent misrepresentation.

(e)

The indemnities provided in this Section 3.6 shall survive the transfer of any Registrable Securities by such

Holder.

3.7

Information by Holder. The Holder or Holders of Registrable Securities included in any registration shall furnish
to the Company such information regarding such Holder or Holders and the distribution proposed by such Holder or Holders as
the  Company  may  reasonably  request  in  writing  and  as  shall  be  required  in  connection  with  any  registration,  qualification  or
compliance referred to in this ARTICLE III.

3.8

Transfer of Registration Rights. The rights contained in this ARTICLE III with respect to the registration of the

Registrable Securities may be assigned or otherwise conveyed by a Holder pursuant to a transfer permitted under ARTICLE II.

3.9

Delay of Registration. No Holder shall have any right to obtain, and hereby waives any right to seek, an injunction
restraining  or  otherwise  delaying  any  such  registration  as  the  result  of  any  controversy  that  might  arise  with  respect  to  the
interpretation or implementation of this ARTICLE III.

3.10

Limitations on Subsequent Registration Rights. From and after the date of this Agreement, the Company shall not,
without the prior written consent of the H&F Stockholders, enter into any agreement with any holder or prospective holder of any
securities of the Company that would allow such holder or prospective holder to (i) require the Company to effect a registration
or (ii) include any securities in any registration filed under Section 3.1, Section 3.2 or Section 3.3, unless, in each case, under the
terms of such agreement, such holder or prospective holder may include such securities in any such registration only to the extent
that the inclusion of such securities will not diminish the amount of Registrable Securities to be sold or proposed to be sold by the
H&F Stockholders in such registration.

3.11 Rule 144 Reporting. With a view to making available to the Holders the benefits of certain rules and regulations of
the  SEC  that  may  permit  the  sale  of  the  Registrable  Securities  to  the  public  without  registration,  the  Company,  following  an
initial Public Offering, agrees to use its reasonable best efforts to:

        
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(a)

make  and  keep  current  public  information  available,  within  the  meaning  of  Rule  144  (or  any  similar  or
analogous rule) promulgated under the 1933 Act, at all times after it has become subject to the reporting requirements of
the 1934 Act;

(b)

file with the SEC, in a timely manner, all reports and other documents required of the Company under the

1933 Act and 1934 Act (after it has become subject to such reporting requirements); and

(c)

so  long  as  a  Holder  owns  any  Registrable  Securities,  furnish  to  such  Holder  forthwith  upon  request  a
written  statement  by  the  Company  as  to  its  compliance  with  the  reporting  requirements  of  said  Rule  144  (at  any  time
commencing ninety (90) days after the effective date of the first registration filed by the Company for an offering of its
securities to the general public), the 1933 Act and the 1934 Act (at any time after it has become subject to such reporting
requirements);  a  copy  of  the  most  recent  annual  or  quarterly  report  of  the  Company;  and  such  other  reports  and
documents as a Holder may reasonably request in availing itself of any rule or regulation of the SEC allowing it to sell
any such securities without registration.

3.12

“Market Stand Off” Agreement.

(a)

The  Company  and  each  Holder  hereby  agrees,  and  the  Company  agrees  to  cause  its  and  Opco’s  directors  and

executive officers to agree that:

(i) during  the  period  beginning  seven  (7)  days  before  the  effective  date  of  a  Registration  Statement  of  the
Company  filed  in  connection  with  an  initial  Public  Offering,  and  ending  not  more  than  one  hundred  eighty  (180)  days
(subject to any extension as may be requested by the Company or an underwriter to accommodate regulatory restrictions
on (x) the publication or other distribution of research reports and (y) analyst recommendations and opinions, including,
but  not  limited  to,  the  restrictions  contained  in  FINRA  Rule  2711(f)(4)  or  NYSE  Rule  472(f)(4),  or  any  successor
provisions  or  amendments  thereto)  thereafter,  or  such  other  period  as  the  H&F  Stockholders  may  agree  to  with  the
underwriter or underwriters of such underwritten offering (the “IPO Lock-Up Period”); and

(ii)  only  with  respect  to  underwritten  offerings  following  an  initial  Public  Offering,  (x)  during  the  period
beginning seven (7) days before the effective date of a Registration Statement of the Company filed under the 1933 Act in
connection with such underwritten offering or (y) in the case of an Underwritten Shelf Take-Down off of a Registration
Statement filed not in connection with such underwritten offering, during the period from and after the date of the filing,
or  after  the  date  of  effectiveness  of,  a  preliminary  prospectus  or  prospectus  supplement  relating  to  such  offering  (or  if
there  is  no  such  filing,  from  and  after  the  first  contemporaneous  press  release  announcing  commencement  of  such
Underwritten  Shelf  Take-Down),  and  ending  on  such  date  thereafter  as  the  Initiating  Holder  that  has  initiated  such
Underwritten Shelf Take-Down may agree to with the underwriter or underwriters of such underwritten offering (which
period  shall  in  no  event  exceed  ninety  (90)  days,  subject  to  any  extension  as  may  be  requested  by  the  Company  or  an
underwriter to accommodate regulatory restrictions on (x) the publication or other distribution of research reports and (y)
analyst

        
31

recommendations  and  opinions,  including  but  not  limited  to,  the  restrictions  contained  in  FINRA  Rule  2711(f)(4)  or
NYSE  Rule  472(f)(4),  or  any  successor  provisions  or  amendments  thereto),  the  Company,  each  such  Holder,  and  the
Company’s  and  Opco’s  directors  and  executive  officers,  shall  not,  to  the  extent  requested  by  the  Company  and/or  any
underwriter, sell, pledge, hypothecate, transfer, make any short sale of, loan, grant any option or right to purchase of, or
otherwise transfer or dispose of (other than to donees who agree to be similarly bound) any Shares held by it at any time
during such period, except Shares included in such registration (a “Lock-Up Restriction”). The Company and each Holder
shall, and the Company agrees to cause its and Opco’s directors and executive officers to, deliver to the underwriter or
underwriters of any offering to which clause (i) or (ii) is applicable a customary agreement reflecting its agreement set
forth in this Section 3.12; provided, that notwithstanding anything in this Section 3.12 to the contrary, from and after the
two-year anniversary of an initial Public Offering, in no event shall any Holder (other than the Company’s and Opco’s
directors and executive officers) be obligated to comply with this Section 3.12 unless, and only to the extent that, such
Holder is participating in the applicable underwritten offering.

(b)

Notwithstanding  anything  in  Section  3.12  to  the  contrary,  (i)  no  H&F  Stockholder  or  Executive  /  Read
Trust  Stockholder  shall  be  subject  to  any  Lock-Up  Restrictions  for  longer  duration  than  that  applicable  to  any  other
Holder  that  is  participating  in  the  applicable  underwritten  offering  and  (ii)  if  any  Holder  that  is  participating  in  the
applicable underwritten offering is released from its Lock-Up Restrictions, the H&F Stockholders and Executive / Read
Trust  Stockholders  shall  be  simultaneously  released,  on  a  pro  rata  basis,  from  such  Lock-Up  Restrictions  (it  being
understood and agreed that the Company and each Holder initially released from its Lock-Up Restrictions must notify in
writing  the  H&F  Stockholders  and  Executive  /  Read  Trust  Stockholders  as  soon  as  reasonably  practicable  in  advance
thereof).

3.13

Termination of Registration Rights. The rights of any particular Holder to cause the Company to register securities
under Section 3.1, Section 3.2 and Section 3.3 shall terminate as to any Holder on the date such Holder, together with its, his or
her Permitted Transferees (if such Holder is an Employee Stockholder) or its Permitted Transferees and Affiliates (with respect to
any other Holder), no longer beneficially owns any Registrable Securities.

ARTICLE IV

INDEMNIFICATION AND REIMBURSEMENT

4.1

Indemnification of H&F Stockholders.

(a)

Each of the Company, Globe Intermediate, GOBP Holdings, GOBP Midco and Opco will, and will cause
their respective Subsidiaries and each other Intermediate Holding Company to, jointly and severally, indemnify, exonerate
and  hold  the  H&F  Stockholders  and  each  of  their  respective  partners,  stockholders,  members,  Affiliates,  directors,
officers,  fiduciaries,  managers,  controlling  Persons,  employees  and  agents  and  each  of  the  partners,  stockholders,
members, Affiliates, directors, officers, fiduciaries, managers, controlling Persons, employees and agents of each of the
foregoing (collectively, the “Indemnitees”) free and harmless from and against any and all

        
32

liabilities, losses, damages and costs and out-of-pocket expenses in connection therewith (including reasonable attorneys’
fees and expenses) incurred by the Indemnitees or any of them before or after the date of this Agreement (collectively, the
“Indemnified Liabilities”), arising out of any action, cause of action, suit, litigation, investigation, inquiry, arbitration or
claim (each, an “Action”) arising directly or indirectly out of, or in any way relating to, (i) such H&F Stockholder’s or its
Affiliates’  ownership  of  Securities  or  such  H&F  Stockholder’s  or  its  Affiliates’  control  or  ability  to  influence  the
Company  or  any  of  its  Subsidiaries  (other  than  any  such  Indemnified  Liabilities  (x)  to  the  extent  such  Indemnified
Liabilities arise out of any breach of this Agreement, any other agreement by such Indemnitee or its Affiliates or other
related Persons or the breach of any fiduciary or other duty or obligation of such Indemnitee to its direct or indirect equity
holders,  creditors  or  Affiliates  or  (y)  to  the  extent  such  control  or  the  ability  to  control  the  Company  or  any  of  its
Subsidiaries derives from such Stockholder’s or its Affiliates’ capacity as an officer or director of the Company or any of
its Subsidiaries) or (ii) the business, operations, properties, assets or other rights or liabilities of the Company or any of its
Subsidiaries;  provided,  however  that  if  and  to  the  extent  that  the  foregoing  undertaking  may  be  unavailable  or
unenforceable for any reason, the Company, Globe Intermediate, GOBP Holdings, GOBP Midco and Opco will, and will
cause  their  respective  Subsidiaries  and  each  other  Intermediate  Holding  Company  to,  jointly  and  severally  make  the
maximum  contribution  to  the  payment  and  satisfaction  of  each  of  the  Indemnified  Liabilities  that  is  permissible  under
applicable law. For the purposes of this Section 4.1, none of the circumstances described in the limitations contained in
the  immediately  preceding  sentence  shall  be  deemed  to  apply  absent  a  final  non-appealable  judgment  of  a  court  of
competent  jurisdiction  to  such  effect,  in  which  case  to  the  extent  any  such  limitation  is  so  determined  to  apply  to  any
Indemnitee  as  to  any  previously  advanced  indemnity  payments  made  by  the  Company,  Globe  Intermediate,  GOBP
Holdings,  GOBP  Midco  and  Opco,  then  such  payments  shall  be  promptly  repaid  by  such  Indemnitee  to  the  Company,
Globe Intermediate, GOBP Holdings, GOBP Midco and Opco.

(b)

The  Company,  Globe  Intermediate,  GOBP  Holdings,  GOBP  Midco  and  Opco  will,  and  will  cause  their
respective Subsidiaries and each Intermediate Holding Company to, jointly and severally, reimburse any Indemnitee for
all  reasonable  costs  and  expenses  (including  reasonable  attorneys’  fees  and  expenses  and  any  other  litigation-related
expenses) as they are incurred in connection with investigating, preparing, pursuing, defending or assisting in the defense
of any Action for which the Indemnitee would be entitled to indemnification under the terms of this ARTICLE IV, or any
action  or  proceeding  arising  therefrom,  whether  or  not  such  Indemnitee  is  a  party  thereto.  The  Company,  Globe
Intermediate,  GOBP  Holdings,  GOBP  Midco  and  Opco  or  their  respective  Subsidiaries  and  Intermediate  Holding
Companies, in the defense of any Action for which an Indemnitee would be entitled to indemnification under the terms of
this  ARTICLE  IV,  may,  without  the  consent  of  such  Indemnitee,  consent  to  entry  of  any  judgment  or  enter  into  any
settlement if and only if it (i) includes as a term thereof the giving by the claimant or plaintiff therein to such Indemnitee
of an unconditional release from all liability with respect to such Action, (ii) does not impose any limitations

        
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(equitable  or  otherwise)  on  such  Indemnitee,  and  (iii)  does  not  include  a  statement  as  to  or  an  admission  of  fault,
culpability  or  a  failure  to  act  by  or  on  behalf  of  such  Indemnitee,  and  provided  that  the  only  penalty  imposed  in
connection  with  such  settlement  is  a  monetary  payment  that  will  be  paid  in  full  by  the  Company,  Globe  Intermediate,
GOBP Holdings, GOBP Midco or Opco or their respective Subsidiaries or Intermediate Holding Companies.

(c)

The Company, Globe Intermediate, GOBP Holdings, GOBP Midco and Opco acknowledge and agree that
the  Company,  Globe  Intermediate,  GOBP  Holdings,  GOBP  Midco  and  Opco  shall,  and  to  the  extent  applicable  shall
cause  the  Controlled  Entities  to,  be  fully  and  primarily  responsible  for  the  payment  to  the  Indemnitee  in  respect  of
Indemnified  Liabilities  in  connection  with  any  Jointly  Indemnifiable  Claims  (as  defined  below),  pursuant  to  and  in
accordance with (as applicable) the terms of (i) the Delaware General Corporation Law, as amended, (ii) the certificate of
incorporation  or  similar  organizational  documents,  as  amended,  of  the  Company,  Globe  Intermediate,  GOBP  Holdings,
GOBP  Midco  or  Opco,  (iii)  the  bylaws  or  similar  organizational  documents,  as  amended,  of  the  Company,  Globe
Intermediate,  GOBP  Holdings,  GOBP  Midco  or  Opco,  (iv)  any  director  or  officer  indemnification  agreement,  (v)  this
Agreement, (vi) any other agreement between the Company, Globe Intermediate, GOBP Holdings, GOBP Midco, Opco
or  any  Controlled  Entity  and  the  Indemnitee  pursuant  to  which  the  Indemnitee  is  indemnified,  (vii)  the  laws  of  the
jurisdiction  of  incorporation  or  organization  of  any  Controlled  Entity  and/or  (viii)  the  certificate  of  incorporation,
certificate  of  organization,  bylaws,  partnership  agreement,  operating  agreement,  certificate  of  formation,  certificate  of
limited  partnership  or  other  organizational  or  governing  documents  of  any  Controlled  Entity  (clauses  (i)  through  (viii),
collectively,  the  “Indemnification  Sources”),  irrespective  of  any  right  of  recovery  the  Indemnitee  may  have  from  any
corporation, limited liability company, partnership, joint venture, trust, employee benefit plan or other enterprise (other
than the Company, Globe Intermediate, GOBP Holdings, GOBP Midco, Opco, any Controlled Entity or the insurer under
and pursuant to an insurance policy of the Company, Globe Intermediate, GOBP Holdings, GOBP Midco, Opco or any
Controlled  Entity)  from  whom  an  Indemnitee  may  be  entitled  to  indemnification  with  respect  to  which,  in  whole  or  in
part, the Company, Globe Intermediate, GOBP Holdings, GOBP Midco, Opco or any Controlled Entity may also have an
indemnification obligation (collectively, the “Indemnitee-Related Entities”).  Under  no  circumstance  shall  the  Company,
Globe Intermediate, GOBP Holdings, GOBP Midco, Opco or any Controlled Entity be entitled to any right of subrogation
or  contribution  by  the  Indemnitee-Related  Entities  and  no  right  of  advancement  or  recovery  the  Indemnitee  may  have
from the Indemnitee-Related Entities shall reduce or otherwise alter the rights of the Indemnitee or the obligations of the
Company, Globe Intermediate, GOBP Holdings, GOBP Midco, Opco or any Controlled Entity under the Indemnification
Sources. In the event that any of the Indemnitee-Related Entities shall make any payment to the Indemnitee in respect of
indemnification with respect to any Jointly Indemnifiable Claim, (x) the Company, Globe Intermediate, GOBP Holdings,
GOBP  Midco  and  Opco  shall,  and  to  the  extent  applicable  shall  cause  the  Controlled  Entities  to,  reimburse  the
Indemnitee-Related Entity making such payment to the extent of such payment promptly

        
34

upon written demand from such Indemnitee-Related Entity, (y) to the extent not previously and fully reimbursed by the
Company, Globe Intermediate, GOBP Holdings, GOBP Midco, Opco and/or any Controlled Entity pursuant to clause (x),
the Indemnitee-Related Entity making such payment shall be subrogated to the extent of the outstanding balance of such
payment  to  all  of  the  rights  of  recovery  of  the  Indemnitee  against  the  Company,  Globe  Intermediate,  GOBP  Holdings,
GOBP Midco, Opco and/or any Controlled Entity, as applicable, and (z) Indemnitee shall execute all papers reasonably
required and shall do all things that may be reasonably necessary to secure such rights, including the execution of such
documents as may be necessary to enable the Indemnitee-Related Entities effectively to bring suit to enforce such rights.
The  Company,  Globe  Intermediate,  GOBP  Holdings,  GOBP  Midco,  Opco  and  Indemnitees  agree  that  each  of  the
Indemnitee-Related Entities shall be third-party beneficiaries with respect to this Section 4.1(c), entitled to enforce this
Section  4.1(c)  as  though  each  such  Indemnitee-Related  Entity  were  a  party  to  this  Agreement.  The  Company,  Globe
Intermediate, GOBP Holdings, GOBP Midco and Opco shall cause each of the Controlled Entities to perform the terms
and obligations of this Section 4.1(c) as though each such Controlled Entity was a party to this Agreement. For purposes
of  this  Section  4.1(c),  the  term  “Jointly  Indemnifiable  Claims”  shall  be  broadly  construed  and  shall  include,  without
limitation,  any  Indemnified  Liabilities  for  which  the  Indemnitee  shall  be  entitled  to  indemnification  from  both  (1)  the
Company,  Globe  Intermediate,  GOBP  Holdings,  GOBP  Midco,  Opco  and/or  any  Controlled  Entity  pursuant  to  the
Indemnification  Sources,  on  the  one  hand,  and  (2)  any  Indemnitee-Related  Entity  pursuant  to  any  other  agreement
between any Indemnitee-Related Entity and the Indemnitee pursuant to which the Indemnitee is indemnified, the laws of
the jurisdiction of incorporation or organization of any Indemnitee-Related Entity and/or the certificate of incorporation,
certificate  of  organization,  bylaws,  partnership  agreement,  operating  agreement,  certificate  of  formation,  certificate  of
limited partnership or other organizational or governing documents of any Indemnitee-Related Entity, on the other hand.

(d)

The rights of any Indemnitee to indemnification pursuant to this Section 4.1 will be in addition to any other
rights  any  such  Person  may  have  under  any  other  Section  of  this  Agreement  or  any  other  agreement  or  instrument  to
which such Indemnitee is or becomes a party or is or otherwise becomes a beneficiary or under law or regulation or under
the  certificate  of  incorporation  or  bylaws  of  the  Company,  any  newly  formed  direct  or  indirect  parent  or  any  direct  or
indirect Subsidiary or investment holding vehicle with respect to any of the foregoing.

(e)

The  Company  shall  obtain  and  maintain  in  effect  at  all  times  directors’  and  officers’  liability  insurance

reasonably satisfactory to the H&F Stockholders.

4.2

Reimbursement of Expenses.

(a)

The  Company,  Globe  Intermediate,  GOBP  Holdings,  GOBP  Midco  and  Opco  jointly  and  severally  will
pay directly or reimburse, or cause to be paid directly or reimbursed, the actual and reasonable out-of-pocket costs and
expenses  incurred  by  the  H&F  Stockholders  and  their  respective  Affiliates  in  connection  with  the  monitoring  and/or
overseeing of their investment in the Company, including (i) reasonable out-of-pocket

        
35

expenses incurred by directors designated by the H&F Stockholders hereunder in connection with such directors’ board
service  (including  travel),  (ii)  fees  and  actual  and  reasonable  out-of-pocket  disbursements  of  any  independent
professionals and organizations, including independent accountants, outside legal counsel or consultants retained by such
H&F Stockholders or any of their Affiliates, (iii) reasonable costs of any outside services or independent contractors such
as financial printers, couriers, business publications, on-line financial services or similar services, retained or used by such
H&F Stockholders or any of their respective Affiliates and (iv) transportation, word processing expenses or any similar
expense not associated with their or their Affiliates’ ordinary operations.

(b)

All payments or reimbursement for such costs and expenses pursuant to this Section 4.2 will be made by
wire  transfer  in  same-day  funds  to  the  bank  account  designated  by  such  H&F  Stockholder  or  its  relevant  Affiliate
promptly  upon  or  as  soon  as  practicable  following  request  for  reimbursement;  provided,  however,  that  such  H&F
Stockholder  or  Affiliate  has  provided  the  Company  with  such  supporting  documentation  reasonably  requested  by  the
Company.

ARTICLE V

MISCELLANEOUS

5.1

Appointment of Proxies. Each of the Management Stockholders hereby appoints Eric J. Lindberg (for so long as
he is serving as the Chief Executive Officer) and if Eric J. Lindberg is not serving as Chief Executive Officer, the Chief Executive
Officer from time to time thereafter (the “Management Proxy”), each of the Executive Stockholders that is a Permitted Transferee
of  Eric  J.  Lindberg  (the  “Lindberg  Stockholders”)  hereby  appoints  Eric  J.  Lindberg  (the  “Lindberg  Proxy”)  until  changed  as
provided  herein,  each  of  the  Executive  Stockholders  that  is  a  Permitted  Transferee  of  Steven  MacGregor  Read,  Jr.  (the  “Read
Stockholders”) until changed as provided herein hereby appoints Steven MacGregor Read, Jr. (the “Read Proxy”) until changed
as provided herein and each of the Other Stockholders hereby appoints H&F Globe Investor L.P. (the “Other Stockholder Proxy”)
until changed as provided herein, in each case as the agent, proxy, and attorney-in-fact in connection with this Agreement and the
actions  contemplated  herein  for  the  Management  Stockholders,  Lindberg  Stockholders,  Read  Stockholders  and  Other
Stockholders,  respectively,  in  each  case  with  full  power  of  substitution  and  re-substitution  (including,  without  limitation,  full
power  and  authority  to  act  on  the  Management  Stockholders’,  Lindberg  Stockholders’,  Read  Stockholders’  and  Other
Stockholders’  behalf,  respectively  in  connection  with  this  Agreement  and  the  actions  contemplated  herein)  to  take  any  action,
should a Management Proxy, Lindberg Proxy, Read Proxy or the Other Stockholder Proxy, respectively, elect to do so in his or its
sole discretion to execute and deliver on behalf of the Management Stockholders, Read Stockholders, Lindberg Stockholders or
Other  Stockholders,  respectively,  any  amendment  to  this  Agreement  so  long  as  such  amendments  shall  apply  equally  to  all
Management  Stockholders,  Lindberg  Stockholders,  Read  Stockholders  or  Other  Stockholders.  Each  of  the  Management
Stockholders hereby agrees not to assert any claim against, and agrees to indemnify and hold harmless, each Management Proxy
from and against any and all losses incurred by such Management Proxy or any of his Affiliates, partners, employees, agents,
investment bankers or representatives, or any Affiliate of

        
36

any  of  the  foregoing,  relating  to  such  Management  Proxy’s  capacity  as  a  Management  Proxy  other  than  such  claims  or  losses
resulting  from  a  Management  Proxy’s  willful  misconduct.  Each  of  the  Lindberg  Stockholders  hereby  agrees  not  to  assert  any
claim against, and agrees to indemnify and hold harmless, each Lindberg Proxy from and against any and all losses incurred by
such Lindberg Proxy or any of his Affiliates, partners, employees, agents, investment bankers or representatives, or any Affiliate
of any of the foregoing, relating to such Lindberg Proxy’s capacity as a Lindberg Proxy other than such claims or losses resulting
from a Lindberg Proxy’s willful misconduct. Each of the Read Stockholders hereby agrees not to assert any claim against, and
agrees to indemnify and hold harmless, each Read Proxy from and against any and all losses incurred by such Read Proxy or any
of  his  Affiliates,  partners,  employees,  agents,  investment  bankers  or  representatives,  or  any  Affiliate  of  any  of  the  foregoing,
relating to such Read Proxy’s capacity as a Read Proxy other than such claims or losses resulting from a Read Proxy’s willful
misconduct.  Each  of  the  Other  Stockholders  hereby  agrees  not  to  assert  any  claim  against,  and  agrees  to  indemnify  and  hold
harmless, the Other Stockholder Proxy from and against any and all losses incurred by the Other Stockholder Proxy or any of its
Affiliates, partners, employees, agents, investment bankers or representatives, or any Affiliate of any of the foregoing, relating to
the Other Stockholder Proxy’s capacity as the Other Stockholder Proxy other than such claims or losses resulting from the Other
Stockholder  Proxy’s  gross  negligence  or  willful  misconduct.  By  execution  hereof,  Eric  J.  Lindberg  hereby  agrees  to  act  as
Management  Proxy  until  such  time  as  he  is  no  longer  serving  as  the  Chief  Executive  Officer  of  the  Company.  By  execution
hereof, Eric J. Lindberg agrees to act as the Lindberg Proxy until such time as a new Lindberg Proxy is elected by the majority in
interest of the Lindberg Stockholders. By execution hereof, Steven MacGregor Read, Jr. agrees to act as the Read Proxy until
such time as a new Read Proxy is elected by the majority in interest of the Read Stockholders. By execution hereof, H&F Globe
Investor  L.P.  hereby  agrees  to  act  as  Other  Stockholder  Proxy  until  such  time  as  H&F  Globe  Investor  L.P.  resigns  from  such
position.  Upon  such  resignation  of  H&F  Globe  Investor  L.P.,  the  Other  Stockholders  representing  a  majority  in  interest  of  the
Other Stockholders shall appoint a new Other Stockholder Proxy.

5.2

Remedies. Subject to Section 3.9, the parties to this Agreement acknowledge and agree that the covenants of the
Company and the Stockholders set forth in this Agreement may be enforced in equity by a decree requiring specific performance.
In the event of a breach of any material provision of this Agreement, the aggrieved party will be entitled to institute and prosecute
a  proceeding  to  enforce  specific  performance  of  such  provision,  as  well  as  to  obtain  damages  for  breach  of  this  Agreement.
Without limiting the foregoing, if any dispute arises concerning the Transfer of any of the Shares subject to this Agreement or
concerning  any  other  provisions  hereof  or  the  obligations  of  the  parties  hereunder,  the  parties  to  this  Agreement  agree  that  an
injunction  may  be  issued  in  connection  therewith  (including,  without  limitation,  restraining  the  Transfer  of  such  Shares  or
rescinding any such Transfer). Such remedies shall be cumulative and non-exclusive and shall be in addition to any other rights
and remedies the parties may have under this Agreement or otherwise.

5.3

Entire Agreement; Amendment; Waiver. This Agreement, together with the Exhibits hereto and the Subscription
Agreements, sets forth the entire understanding of the parties, and as of the date hereof supersedes all prior agreements and all
other arrangements and communications, whether oral or written, with respect to the subject matter hereof and thereof.

        
37

The  Exhibits  may  be  amended  to  reflect  changes  in  the  composition  of  the  Stockholders  as  a  result  of  Permitted  Transfers,
Transfers permitted under ARTICLE II, exercise of Options, or additional Stockholders due to issuances of additional securities
by  the  Company  or  its  Subsidiaries.  Amendments  to  the  Exhibits  reflecting  Permitted  Transfers  or  Transfers  permitted  under
ARTICLE II or to reflect additional Stockholders due to issuances of additional securities by the Company pursuant to Section
5.13 or the exercise of Options shall become effective when a Joinder Agreement as executed by any new transferee or recipient
of  newly  issued  securities  of  the  Company  or  its  Subsidiaries  is  filed  with  the  Company  as  provided  for  in  Section 5.13.  Any
other amendments, modifications, supplements, restatements to or waivers of, or the termination of, this Agreement shall require
H&F  Consent;  provided,  that  (a)  any  such  amendment,  modification,  supplement,  restatement,  waiver  or  termination  which
would have a disproportionate adverse effect on the Executive Stockholders as compared to the effect on the H&F Stockholders
shall require the written consent of Executive Stockholders holding a majority of the Shares held by the Executive Stockholders,
(b)  any  such  amendment,  modification,  supplement,  restatement,  waiver  or  termination  which  would  have  a  disproportionate
adverse  effect  on  the  Management  Stockholders  as  compared  to  the  effect  on  the  H&F  Stockholders  shall  require  the  written
consent of Management Stockholders holding a majority of the Shares held by the Management Stockholders and (c) any such
amendment, modification, supplement, restatement, waiver or termination which would have a disproportionate adverse effect on
the  Read  Trust  Rollover  Stockholders  as  compared  to  the  effect  on  the  H&F  Stockholders  shall  require  the  written  consent  of
Read  Trust  Rollover  Stockholders  holding  a  majority  of  the  Shares  held  by  the  Read  Trust  Rollover  Stockholders.  Without
limiting the generality of the foregoing, without the Executive Stockholder Consent, no material amendment may be made to the
provisions  of  Section  2.2,  Section  3.1  or  Section  3.2  which  grant  rights  to  any  Executive  Stockholder.  Notwithstanding  any
provisions  to  the  contrary  contained  herein,  any  party  may  waive  any  rights  with  respect  to  which  such  party  is  entitled  to
benefits under this Agreement. No waiver of or consent to any departure from any provision of this Agreement shall be effective
unless signed in writing by the party entitled to the benefit thereof.

5.4

Severability. It is the desire and intent of the parties that the provisions of this Agreement be enforced to the fullest
extent permissible under the laws and public policies applied in each jurisdiction in which enforcement is sought. Accordingly,
the invalidity or unenforceability of any particular provision of this Agreement shall not affect the other provisions hereof, and
this Agreement shall be construed in all respects as if the invalid or unenforceable provision were omitted. Notwithstanding the
foregoing, if such provision could be more narrowly drawn so as not to be invalid or unenforceable in such jurisdiction, it shall,
as to such jurisdiction, be so more narrowly drawn, without invalidating the remaining provisions of this Agreement or affecting
the validity or enforceability of such provision in any other jurisdiction.

        
38

5.5

Notices. All notices or other communications required or permitted to be given hereunder shall be in writing and
shall be delivered in the manner specified herein or, in the absence of such specification, shall be deemed to have been duly given
(i) seven (7) days after mailing by certified mail, (ii) when delivered by hand, (iii) upon confirmation of receipt by facsimile or
email, or (iv) one (1) business day after sending by overnight delivery service, to the respective addresses of the parties set forth
below:

(a)

For notices and communications to the Company, to:

Grocery Outlet Holding Corp.
c/o Grocery Outlet, Inc.
5650 Hollis Street
Emeryville, CA 94608
Attention: Pamela B. Burke, General Counsel
Facsimile:

with a copy to (which shall not constitute actual or constructive notice):

Hellman & Friedman LLC
415 Mission Street, Suite 5700
San Francisco, CA 94105
Attention: Erik Ragatz and Arrie Park
Facsimile:

and a further copy to (which shall not constitute actual or constructive notice):

Simpson Thacher & Bartlett LLP
2475 Hanover Street
Palo Alto, CA 94304
Attention: William Brentani
Facsimile: (650) 251-5002

(b)

for notices and communications to the H&F Stockholders, to their respective addresses set forth in Exhibit

A, with a copy to (which shall not constitute actual or constructive notice):

Simpson Thacher & Bartlett LLP
2475 Hanover Street
Palo Alto, CA 94304
Attention: William Brentani
Facsimile: (650) 251-5002

for notices and communications to the Executive Stockholders, Management Stockholders, or Other Stockholders; to their
respective addresses set forth in Exhibit A.

By  notice  complying  with  the  foregoing  provisions  of  this  Section  5.5,  each  party  shall  have  the  right  to  change  the  mailing
address or facsimile number for future notices and communications to such party.

        
39

5.6

Binding Effect; Assignment. This Agreement shall be binding upon and inure to the benefit of the parties hereto
and to their respective transferees, successors and assigns; provided, however, that no right or obligation under this Agreement
may be assigned except as expressly provided herein (including in connection with a Transfer of Shares in accordance herewith),
it being understood that (i) the Company’s rights hereunder may be assigned by the Company to any corporation which is the
surviving  entity  in  a  merger,  consolidation  or  like  event  involving  the  Company,  and  (ii)  the  rights  of  the  H&F  Stockholders,
Employee  Stockholders  and  Read  Trust  Rollover  Stockholders  shall  be  automatically  assigned  with  respect  to  any  Registrable
Security that is Transferred to a Permitted Transferee thereof; provided that such Permitted Transferee executes a counterpart to
this Agreement and becomes bound to the provisions hereof.

5.7

Governing  Law.  All  matters  relating  to  the  interpretation,  construction,  validity  and  enforcement  of  this
Agreement, including all claims (whether in contract or tort) that may be based upon, arise out of or relate to this Agreement or
the negotiation, execution or performance of this Agreement, shall be governed by and construed in accordance with the domestic
laws of the State of Delaware without giving effect to any choice or conflict of law provision or rule (whether of the State of
Delaware or any other jurisdiction) that would cause the application of laws of any jurisdiction other than the State of Delaware.

5.8

Termination. Without affecting any other provision of this Agreement requiring termination of any rights in favor
of any Stockholder or any transferee of Shares, the provisions of ARTICLE II (other than Section 2.1,  2.2(a)  and  Section  2.3)
shall terminate as to such Stockholder or transferee, when, pursuant to and in accordance with this Agreement, such Stockholder
or transferee, as the case may be, no longer owns any Shares; provided, that termination pursuant to this Section 5.8 shall only
occur in respect of a Stockholder after all Permitted Transferees in respect thereof also no longer own any Shares.

5.9

Recapitalizations, Exchanges, Etc. The provisions of this Agreement shall apply, to the full extent set forth herein
with respect to Shares, to any and all shares of capital stock of the Company or any successor or assign of the Company (whether
by merger, consolidation, sale of assets or otherwise) which may be issued in respect of, in exchange for, or in substitution of the
Shares,  by  reason  of  a  stock  dividend,  stock  split,  stock  issuance,  reverse  stock  split,  combination,  recapitalization,
reclassification, merger, consolidation or otherwise.

5.10 Action  Necessary  to  Effectuate  the  Agreement.  The  parties  hereto  agree  to  take  or  cause  to  be  taken  all  such

corporate and other action as may be reasonably necessary to effect the intent and purposes of this Agreement.

5.11

Purchase for Investment; Legend on Certificate. Each of the Stockholders acknowledges that all of the Shares held
by such Stockholder are being (or have been) acquired for investment and not with a view to the distribution thereof and that no
transfer,  hypothecation  or  assignment  of  such  Shares  may  be  made  except  in  compliance  with  applicable  federal  and  state
securities laws.

        
40

(a)

Unless Section 5.11(b) applies, each certificate (or book entry share) evidencing shares of Common Stock
owned by a Stockholder and which are subject to the terms of this Agreement shall bear the following legend, either as an
endorsement or stamped or printed, thereon, or in a notice to the Stockholder or Transferee:

“The securities represented by this Certificate have not been registered under the Securities Act of
1933, as amended, and may not be sold, offered for sale, pledged or hypothecated in the absence of
an  effective  registration  statement  as  to  the  securities  under  said  Act  or  an  opinion  of  counsel
reasonably satisfactory to the Company and its counsel that such registration is not required.”

“The  securities  represented  by  this  Certificate  are  subject  to  the  terms  and  conditions,  including
certain restrictions on transfer, of an Amended and Restated Stockholders Agreement, dated as of
June 19, 2019, as amended and/or restated from time to time, and none of such securities, or any
interest  therein,  shall  be  transferred,  pledged,  encumbered  or  otherwise  disposed  of  except  as
provided  in  that  Amended  and  Restated  Stockholders  Agreement.  A  copy  of  the  Amended  and
Restated Stockholders Agreement is on file with the Secretary of the Company and will be mailed to
any  properly  interested  person  without  charge  within  five  (5)  business  days  after  receipt  of  a
written request.”

(b)

Each certificate (or book entry share) evidencing shares of Common Stock owned by a Stockholder issued
in a transaction registered under the Securities Act of 1933 and which are subject to the terms of this Agreement shall
bear the following legend, either as an endorsement or stamped or printed, thereon, or in a notice to the Stockholder or
Transferee:

“The  securities  represented  by  this  Certificate  are  subject  to  the  terms  and  conditions,  including
certain restrictions on transfer, of an Amended and Restated Stockholders Agreement, dated as of
June 19, 2019, as amended and/or restated from time to time, and none of such securities, or any
interest  therein,  shall  be  transferred,  pledged,  encumbered  or  otherwise  disposed  of  except  as
provided  in  that  Amended  and  Restated  Stockholders  Agreement.  A  copy  of  the  Amended  and
Restated Stockholders Agreement is on file with the Secretary of the Company and will be mailed to
any  properly  interested  person  without  charge  within  five  (5)  business  days  after  receipt  of  a
written request.”

        
41

All  shares  shall  also  bear  all  legends  required  by  federal  and  state  securities  laws.  The  legends  set  forth  in  this
Section 5.11 shall be removed at the expense of the Company at the request of a Holder at any time when they have ceased to be
applicable  (it  being  understood  that  the  restriction  referred  to  in  the  second  paragraph  of  Section 5.11(a)  and  in  the  legend  in
Section 5.11(b)  shall  cease  and  terminate  only  when  the  provisions  of  ARTICLE II  hereof  cease  to  be  applicable  to  any  such
Shares).

5.12

Effectiveness  of  Transfers.  All  Shares  Transferred  by  a  Stockholder  (other  than  pursuant  to  an  effective
registration statement under the 1933 Act, pursuant to a Rule 144 transaction or pursuant to any distribution of Shares by an H&F
Stockholder to its partners, members or other investors after an initial Public Offering) shall, except as otherwise expressly stated
herein,  be  held  by  the  transferee  thereof  subject  to  this  Agreement.  Such  transferee  shall,  except  as  otherwise  expressly  stated
herein, have all the rights and be subject to all of the obligations of the transferor Stockholder under this Agreement (as though
such party had so agreed pursuant to Section 5.13) automatically and without requiring any further act by such transferee or by
any  parties to this Agreement.  Without  affecting  the  preceding  sentence,  if  such transferee is not a Stockholder on the date of
such  Transfer,  then  such  transferee,  as  a  condition  to  such  Transfer,  shall  confirm  such  transferee’s  obligations  hereunder  in
accordance with Section 5.13. No Transfer of Shares by a Stockholder shall be registered on the Company’s books and records,
and such Transfer of Shares shall be null and void and not otherwise effective, unless any such Transfer is made in accordance
with  the  terms  and  conditions  of  this  Agreement,  and  the  Company  is  hereby  authorized  by  all  of  the  Stockholders  to  enter
appropriate stop transfer notations on its transfer records to give effect to this Agreement.

5.13 Other  Stockholders.  Subject  to  the  restrictions  on  Transfers  of  Shares  contained  herein,  any  Person  who  is  not
already a Stockholder acquiring Shares from a Stockholder (other than pursuant to an effective registration statement under the
1933 Act, pursuant to a Rule 144 transaction or pursuant to any distribution of Shares by an H&F Stockholder to its partners,
members  or  other  investors  after  an  initial  Public  Offering),  shall,  on  or  before  the  Transfer  of  such  Shares,  sign  a  Joinder
Agreement  and  deliver  such  agreement  to  the  Company,  and  shall  thereby  become  a  party  to  this  Agreement  to  be  bound
hereunder as (i) an H&F Stockholder if a Permitted Transferee (other than the Company, or an Executive Stockholder, Read Trust
Rollover Stockholder or Management Stockholder) of an H&F Stockholder, (ii) a Read Trust Rollover Stockholder if a Permitted
Transferee  (other  than  the  Company  or  an  H&F  Stockholder,  Executive  Stockholder  or  Management  Stockholder)  of  a  Read
Trust  Rollover  Stockholder,  (iii)  an  Executive  Stockholder  if  a  Permitted  Transferee  (other  than  the  Company,  or  an  H&F
Stockholder,  Read  Trust  Rollover  Stockholder  or  Management  Stockholder)  of  an  Executive  Stockholder,  (iv)  a  Management
Stockholder  if  a  Permitted  Transferee  (other  than  the  Company,  or  an  H&F  Stockholder,  Read  Trust  Rollover  Stockholder  or
Executive Stockholder) of a Management Stockholder, or (v) an Other Stockholder if such Person (other than the Company, or an
H&F  Stockholder,  Read  Trust  Rollover  Stockholder,  Executive  Stockholder  or  Management  Stockholder)  does  not  fall  within
clause (i), (ii), (iii) or (iv) above. Each such additional Stockholder shall be listed on Exhibit A, as amended from time to time.

        
42

5.14 Other Business Opportunities.

(a)

The parties expressly acknowledge and agree that to the fullest extent permitted by applicable law: (i) each
of  the  H&F  Stockholders  (including  (A)  their  respective  Affiliates,  (B)  any  portfolio  company  in  which  they  or  any  of  their
respective  investment  fund  Affiliates  have  made  a  debt  or  equity  investment  (and  vice  versa)  or  (C)  any  of  their  respective
limited partners, non-managing members or other similar direct or indirect investors) and the directors of the Company or any of
its  Subsidiaries  appointed  by  any  of  the  H&F  Stockholders  has  the  right  to,  and  shall  have  no  duty  (fiduciary,  contractual  or
otherwise) not to, directly or indirectly engage in and possess interests in other business ventures of every type and description,
including those engaged in the same or similar business activities or lines of business as the Company or any of its Subsidiaries
or  deemed  to  be  competing  with  the  Company  or  any  of  its  Subsidiaries,  on  its  own  account,  or  in  partnership  with,  or  as  an
employee,  officer,  director  or  shareholder  of  any  other  Person,  with  no  obligation  to  offer  to  the  Company  or  any  of  its
Subsidiaries, any Non-H&F Stockholder the right to participate therein; (ii) each of the H&F Stockholders (including (A) their
respective Affiliates, (B) any portfolio company in which they or any of their respective investment fund Affiliates have made a
debt or equity investment (and vice versa) or (C) any of their respective limited partners, non-managing members or other similar
direct  or  indirect  investors)  and  the  directors  of  the  Company  appointed  by  any  of  the  H&F  Stockholders  may  invest  in,  or
provide services to, any Person that directly or indirectly competes with the Company or any of its Subsidiaries; and (iii) in the
event that any of the H&F Stockholders (including (A) their respective Affiliates, (B) any portfolio company in which they or any
of  their  respective  investment  fund  Affiliates  have  made  a  debt  or  equity  investment  (and  vice  versa)  or  (C)  any  of  their
respective limited partners, non-managing members or other similar direct or indirect investors) or any H&F Director Nominee,
respectively, acquires knowledge of a potential transaction or matter that may be a corporate or other business opportunity for the
Company  or  any  of  its  Subsidiaries,  such  Person  shall  have  no  duty  (fiduciary,  contractual  or  otherwise)  to  communicate  or
present such corporate opportunity to the Company or any of its Subsidiaries or any Non-H&F Stockholder, as the case may be,
and,  notwithstanding  any  provision  of  this  Agreement  to  the  contrary,  shall  not  be  liable  to  the  Company  or  any  of  its
Subsidiaries, any Non-H&F Stockholder (or its respective Affiliates) for breach of any duty (fiduciary, contractual or otherwise)
by  reason  of  the  fact  that  such  Person,  directly  or  indirectly,  pursues  or  acquires  such  opportunity  for  itself,  directs  such
opportunity  to  another  Person  or  does  not  present  such  opportunity  to  the  Company  or  any  of  its  Subsidiaries,  any  non-H&F
Stockholder (or its respective Affiliates). For the avoidance of doubt, the parties acknowledge that this paragraph is intended to
disclaim and renounce, to the fullest extent permitted by applicable law, any right of the Company or any of its Subsidiaries with
respect  to  the  matters  set  forth  herein,  and  this  paragraph  shall  be  construed  to  effect  such  disclaimer  and  renunciation  to  the
fullest extent permitted by law.

(b)

The  Company,  each  of  its  Subsidiaries  and  each  non-H&F  Stockholder  hereby,  to  the  fullest  extent

permitted by applicable law:

(i) confirms  that  no  H&F  Stockholder  or  any  of  its  Affiliates  have  any  duty  to  the  Company  or  any  of  its
Subsidiaries  or  to  any  Non-H&F  Stockholder  other  than  the  specific  covenants  and  agreements  set  forth  in  this
Agreement;

        
43

(ii) acknowledges and agrees that (A) in the event of any conflict of interest between the Company or any of
its  Subsidiaries,  on  the  one  hand,  and  any  H&F  Stockholder  or  any  of  its  Affiliates,  on  the  other  hand,  such  H&F
Stockholder  (or  any  director  of  the  Company  appointed  by  any  H&F  Stockholder  acting  in  his  or  her  capacity  as  a
director) may act in its best interest and (B) none of the H&F Stockholders or any of their respective Affiliates or any
H&F Director Nominee acting in his or her capacity as a director, shall be obligated (1) to reveal to the Company or any
of its Subsidiaries confidential information belonging to or relating to the business of such Person or any of its Affiliates
or (2) to recommend or take any action in its capacity as a stockholder or director, as the case may be, that prefers the
interest of the Company or its Subsidiaries over the interest of such Person; and

(iii) waives any claim or cause of action against any of the H&F Stockholders, any H&F Director Nominee,
and any officer, employee, agent or Affiliate of any such Person that may from time to time arise in respect of a breach by
any such person of any duty or obligation disclaimed under Section 5.14(b)(i) or Section 5.14(b)(ii).

(c)

Each of the parties hereto agrees that the waivers, limitations, acknowledgments and agreements set forth
in this Section 5.14 shall not apply to any alleged claim or cause of action against any H&F Stockholder based upon the breach or
nonperformance by such H&F Stockholder of this Agreement or any other agreement to which such Person is a party.

(d)

The provisions of this Section 5.14, to the extent that they restrict the duties and liabilities of any of the
H&F  Stockholders  or  any  H&F  Director  Nominee  otherwise  existing  at  law  or  in  equity,  are  agreed  by  the  parties  hereto  to
replace  such  other  duties  and  liabilities  of  the  H&F  Stockholders  or  any  such  H&F  Director  Nominee  to  the  fullest  extent
permitted by applicable law.

5.15 No Waiver. No course of dealing and no delay on the part of any party hereto in exercising any right, power or
remedy  conferred  by  this  Agreement  shall  operate  as  waiver  thereof  or  otherwise  prejudice  such  party’s  rights,  powers  and
remedies. No single or partial exercise of any rights, powers or remedies conferred by this Agreement shall preclude any other or
further exercise thereof or the exercise of any other right, power or remedy.

5.16 Costs and Expenses. Except as provided in ARTICLE III and Section 4.2, each party shall pay its own costs and
expenses incurred in connection with this Agreement, and any and all other documents furnished pursuant hereto or in connection
herewith.

5.17 Counterpart.  This  Agreement  may  be  executed  in  two  or  more  counterparts  each  of  which  shall  be  deemed  an
original  but  all  of  which  together  shall  constitute  one  and  the  same  instrument,  and  all  signatures  need  not  appear  on  any  one
counterpart.

5.18 Headings.  All  headings  and  captions  in  this  Agreement  are  for  purposes  of  reference  only  and  shall  not  be

construed to limit or affect the substance of this Agreement.

        
44

5.19

Third Party Beneficiaries. Except as provided in Sections 3.4, 3.6 and 5.14, nothing in this Agreement is intended
or shall be construed to entitle any Person other than the Company and the Stockholders to any claim, cause of action, right or
remedy of any kind.

5.20 Consent to Jurisdiction. The Company and each of the Stockholders, by its, his or her execution hereof, (i) hereby
irrevocably submit to the exclusive jurisdiction of the state and federal courts in the State of Delaware for the purposes of any
claim  or  action  arising  out  of  or  based  upon  this  Agreement  or  relating  to  the  subject  matter  hereof,  (ii)  hereby  waive,  to  the
extent not prohibited by applicable law, and agree not to assert by way of motion, as a defense or otherwise, in any such claim or
action, any claim that it or he is not subject personally to the jurisdiction of the above-named courts, that its, his or her property is
exempt or immune from attachment or execution, that any such proceeding brought in the above-named court is improper or that
this Agreement or the subject matter hereof may not be enforced in or by such court and (iii) hereby agree not to commence any
claim or action arising out of or based upon this Agreement or relating to the subject matter hereof other than before the above-
named courts nor to make any motion or take any other action seeking or intending to cause the transfer or removal of any such
claim or action to any court other than the above-named courts whether on the grounds of inconvenient forum or otherwise. The
Company and each of the Stockholders hereby consent, to the fullest extent permitted by law, to service of process in any such
proceeding,  and  agree  that  service  of  process  by  registered  or  certified  mail,  return  receipt  requested,  at  its  address  specified
pursuant to Section 5.5 is reasonably calculated to give actual notice.

5.21 WAIVER  OF  JURY  TRIAL.  TO  THE  EXTENT  NOT  PROHIBITED  BY  APPLICABLE  LAW  WHICH
CANNOT BE WAIVED, EACH PARTY HERETO HEREBY WAIVES AND COVENANTS THAT IT WILL NOT ASSERT
(WHETHER  AS  PLAINTIFF,  DEFENDANT  OR  OTHERWISE)  ANY  RIGHT  TO  TRIAL  BY  JURY  IN  ANY  FORUM  IN
RESPECT  OF  ANY  ISSUE  OR  ACTION,  CLAIM,  CAUSE  OF  ACTION  OR  SUIT  (IN  CONTRACT,  TORT  OR
OTHERWISE),  INQUIRY,  PROCEEDING  OR  INVESTIGATION  ARISING  OUT  OF  OR  BASED  UPON  THIS
AGREEMENT  OR  THE  SUBJECT  MATTER  HEREOF  OR  IN  ANY  WAY  CONNECTED  WITH  OR  RELATED  OR
INCIDENTAL TO THE TRANSACTIONS CONTEMPLATED HEREBY, IN EACH CASE WHETHER NOW EXISTING OR
HEREAFTER ARISING. EACH PARTY HERETO ACKNOWLEDGES THAT IT HAS BEEN INFORMED BY THE OTHER
PARTIES HERETO THAT THIS SECTION 5.21 CONSTITUTES A MATERIAL INDUCEMENT UPON WHICH THEY ARE
RELYING  AND  WILL  RELY  IN  ENTERING  INTO  THIS  AGREEMENT.  ANY  PARTY  HERETO  MAY  FILE  AN
ORIGINAL  COUNTERPART  OR  A  COPY  OF  THIS  SECTION  5.21  WITH  ANY  COURT  AS  WRITTEN  EVIDENCE  OF
THE CONSENT OF EACH SUCH PARTY TO THE WAIVER OF ITS RIGHT TO TRIAL BY JURY.

5.22 Representations  and  Warranties.  Each  of  the  Stockholders  executing  this  Agreement  hereby  represents  and
warrants severally and not jointly to each of the other Stockholders and to the Company on the date hereof (and in respect of
Persons who become a party to this Agreement after the date hereof, such Stockholder hereby represents and warrants to each of
the other Stockholders and the Company on the date of its execution of a Joinder Agreement) as follows:

        
45

(a)

Such Stockholder, to the extent applicable, is duly organized or incorporated, validly existing and in good
standing  under  the  laws  of  the  jurisdiction  of  its  organization  or  incorporation  and  has  all  requisite  power  and  authority  to
conduct its business as it is now being conducted and is proposed to be conducted. Such Stockholder has the full power, authority
and legal right to execute, deliver and perform this Agreement. The execution, delivery and performance of this Agreement have
been  duly  authorized  by  all  necessary  action,  corporate  or  otherwise,  of  such  Stockholder.  This  Agreement  has  been  duly
executed and delivered by such Stockholder and constitutes its, his or her legal, valid and binding obligation, enforceable against
it,  him  or  her  in  accordance  with  its  terms,  subject  to  applicable  bankruptcy,  insolvency  and  similar  laws  affecting  creditors’
rights generally.

(b)

The execution and delivery by such Stockholder of this Agreement, the performance by such Stockholder
of its, his or her obligations hereunder by such Stockholder does not and will not violate (i) in the case of parties who are not
individuals, any provision of its organizational or constituent documents, (ii) any provision of any material agreement to which it,
he or she is a party or by which it, he or she is bound or (iii) any law, rule, regulation, judgment, order or decree to which it, he or
she is subject. No notice, consent, waiver, approval, authorization, exemption, registration, license or declaration is required to be
made or obtained by such Stockholder in connection with the execution, delivery or enforceability of this Agreement.

(c)

Such  Stockholder  is  not  currently  in  violation  of  any  law,  rule,  regulation,  judgment,  order  or  decree,
which violation could reasonably be expected at any time to have a material adverse effect upon such Stockholder’s ability to
enter into this Agreement or to perform its, his or her obligations hereunder. There is no pending legal action, suit or proceeding
that would materially and adversely affect the ability of such Stockholder to enter into this Agreement or to perform its, his or her
obligations hereunder.

(d)

If such Stockholder is an individual and married, he or she has delivered to the Company a duly executed

copy of a Spousal Consent in the form attached hereto as Annex II (a “Spousal Consent”).

5.23 Consents, Approvals and Actions.

(a)

If  any  consent,  approval  or  action  of  the  H&F  Stockholders  is  required  at  any  time  pursuant  to  this
Agreement, such consent, approval or action shall be deemed given if the holders of a majority of the outstanding Shares
held by the H&F Stockholders at such time provide such consent, approval or action in writing at such time.

(b)

If any consent, approval or action of the Executive Stockholders is required at any time pursuant to this
Agreement, such consent, approval or action shall be deemed given if the holders of a majority of the outstanding Shares
held by the Executive Stockholders at such time provide such consent, approval or action in writing at such time.

        
46

(c)

If any consent, approval or action of the Management Stockholders is required at any time pursuant to this
Agreement, such consent, approval or action shall be deemed given if the holders of a majority of the outstanding Shares
held by the Management Stockholders at such time provide such consent, approval or action in writing at such time.

(d)

If any consent, approval or action of the Read Trust Rollover Stockholders is required at any time pursuant
to this Agreement, such consent, approval or action shall be deemed given if the holders of a majority of the outstanding
Shares held by the Read Trust Rollover Stockholders at such time provide such consent, approval or action in writing at
such time.

(e)

For purposes of clarity, the operation of this Section 5.23 shall not deprive any of the H&F Stockholders or
the  Executive  Stockholders  and/or  the  Read  Trust  Rollover  Stockholders,  as  applicable,  of  their  respective  rights  to
nominate directors pursuant to Section 2.2(a).

5.24 No Third Party Liabilities. This Agreement may only be enforced against the named parties hereto. All claims or
causes  of  action  (whether  in  contract  or  tort)  that  may  be  based  upon,  arise  out  of  or  relate  to  any  of  this  Agreement,  or  the
negotiation, execution or performance of this Agreement (including any representation or warranty made in or in connection with
this  Agreement  or  as  an  inducement  to  enter  into  this  Agreement),  may  be  made  only  against  the  entities  that  are  expressly
identified as parties hereto, as applicable; and no past, present or future director, officer, employee, incorporator, member, partner,
stockholder, Affiliate, portfolio company in which any such party or any of its investment fund Affiliates have made a debt or
equity  investment  (and  vice  versa),  agent,  attorney  or  representative  of  any  party  hereto  (including  any  Person  negotiating  or
executing this Agreement on behalf of a party hereto), unless a party to this Agreement, shall have any liability or obligation with
respect to this Agreement or with respect any claim or cause of action (whether in contract or tort) that may arise out of or relate
to this Agreement, or the negotiation, execution or performance of this Agreement (including a representation or warranty made
in or in connection with this Agreement or as an inducement to enter into this Agreement).

5.25 Aggregation of Securities. All securities held by the H&F Stockholders, the Executive Stockholders and the Read
Trust Rollover Stockholders, respectively, shall be aggregated together for purposes of determining the rights or obligations of
any  member  of  the  H&F  Stockholders,  the  Executive  Stockholders  or  Read  Trust  Rollover  Stockholders,  respectively,  or  the
application  of  any  restrictions  to  any  member  of  H&F  Stockholders,  the  Executive  Stockholders  or  Read  Trust  Rollover
Stockholders, respectively, under this Agreement in which such right, obligation or restriction is determined by any ownership
threshold. The H&F Stockholders, Executive Stockholders and Read Trust Rollover Stockholders, in each case, may allocate the
ability  to  exercise  any  rights  of  the  H&F  Stockholders,  the  Executive  Stockholders  or  Read  Trust  Rollover  Stockholders,
respectively,  under  this  Agreement  in  any  manner  among  the  H&F  Stockholders,  the  Executive  Stockholders  or  Read  Trust
Rollover  Stockholders,  respectively,  that  the  H&F  Stockholders,  the  Executive  Stockholders  or  Read  Trust  Rollover
Stockholders, respectively, see fit.

        
47

5.26

Effectiveness.  This  Agreement  shall  become  effective  on  the  day  immediately  preceding  the  date  on  which  a
registration  statement  on  Form  8-A,  or  any  successor  form  thereto,  with  respect  to  the  Common  Stock  first  becomes  effective
under the 1934 Act. Until such time as this Agreement becomes effective, the Original Agreement shall remain in full force and
effect. This Agreement shall automatically terminate if the Underwriting Agreement is terminated for any reason or the initial
Public Offering contemplated by the Underwriting Agreement is not consummated on or before the tenth business day following
the date of this Agreement, provided that Section 5.27 shall survive any such termination.

5.27 Reinstatement of Original Agreement. The parties hereto hereby agree that in the event this Agreement becomes
effective  but  is  subsequently  terminated,  in  each  case  pursuant  to  Section  5.26,  the  parties  shall  either  reinstate  the  Original
Agreement or execute a stockholders agreement with terms that are substantially equivalent (to the extent practicable) to, mutatis
mutandis, the terms of the Original Agreement.

[Remainder of page intentionally left blank]

        
IN WITNESS WHEREOF, each of the parties hereto has duly executed this Agreement (or caused this Agreement

to be executed on its behalf by its officer or representative thereunto duly authorized) as of the date first above written.

THE COMPANY:

GROCERY OUTLET HOLDING CORP.
(formerly known as Globe Holding Corp.)

By: /s/ Eric J. Lindberg, Jr.
Name: Eric J. Lindberg, Jr.
Title: Chief Executive Officer

GLOBE INTERMEDIATE:

GLOBE INTERMEDIATE CORP.
(formerly known as Cannery Sales Intermediate Corp.)

By: /s/ Eric J. Lindberg, Jr.
Name: Eric J. Lindberg, Jr.
Title: Chief Executive Officer

GOBP HOLDINGS:

GOBP HOLDINGS, INC.

By: /s/ Eric J. Lindberg, Jr.
Name: Eric J. Lindberg, Jr.
Title: Chief Executive Officer

        [SIGNATURE PAGE TO AMENDED AND RESTATED STOCKHOLDERS AGREEMENT]

GOBP MIDCO:

GOBP MIDCO, INC.

By: /s/ Eric J. Lindberg, Jr.
Name: Eric J. Lindberg, Jr.
Title: Chief Executive Officer

OPCO:

         GROCERY OUTLET, INC.

By: /s/ Eric J. Lindberg, Jr.
Name: Eric J. Lindberg, Jr.
Title: Chief Executive Officer

[SIGNATURE PAGE TO AMENDED AND RESTATED STOCKHOLDERS AGREEMENT]

         
H&F STOCKHOLDERS:

H&F GLOBE INVESTOR LP

By: H&F GLOBE INVESTOR GP, LLC, its general partner

By: HELLMAN & FRIEDMAN CAPITAL

PARTNERS VII (PARALLEL), L.P., its managing member

By: HELLMAN & FRIEDMAN INVESTORS VII, L.P., its general partner

By: H&F CORPORATE INVESTORS VII, LTD., its general partner

By: /s/ Erik Ragatz   

Name: Erik Ragatz
Title: Vice President

[SIGNATURE PAGE TO AMENDED AND RESTATED STOCKHOLDERS AGREEMENT]

EXECUTIVE STOCKHOLDERS:

ERIC J. LINDBERG

/s/ Eric J. Lindberg, Jr.

STEVEN MACGREGOR READ, JR.

/s/ S. MacGregor Read, Jr.

MANAGEMENT PROXY:

By: /s/ Eric J. Lindberg, Jr.

Name: Eric J. Lindberg, Jr.

LINDBERG PROXY:

By: /s/ Eric J. Lindberg, Jr.

Name: Eric J. Lindberg, Jr.

READ PROXY:

By: /s/ S. MacGregor Read, Jr.

Name: Steven MacGregor Read, Jr.

        [SIGNATURE PAGE TO AMENDED AND RESTATED STOCKHOLDERS AGREEMENT]

READ TRUST ROLLOVER STOCKHOLDER:

COURTNEY READ CARROLL 2015 TRUST DATED JANUARY 23, 2015

By: /s/ Martim de Arantes-Oliviera

Name: Martim de Arantes-Oliviera
Title: Trustee

[SIGNATURE PAGE TO AMENDED AND RESTATED STOCKHOLDERS AGREEMENT]

         
        
OTHER STOCKHOLDER PROXY:

H&F GLOBE INVESTOR LP

By: H&F GLOBE INVESTOR GP, LLC, its general partner

By: HELLMAN & FRIEDMAN CAPITAL

PARTNERS VII (PARALLEL), L.P., its managing member

By: HELLMAN & FRIEDMAN INVESTORS VII, L.P., its general partner

By: H&F CORPORATE INVESTORS VII, LTD., its general partner

By: /s/ Erik Ragatz    

Name: Erik Ragatz
Title: Vice President

[SIGNATURE PAGE TO AMENDED AND RESTATED STOCKHOLDERS AGREEMENT]

         
STOCKHOLDER LIST

STOCKHOLDERS

ADDRESS

Exhibit A

H&F STOCKHOLDERS

H&F Globe Investor LP

EXECUTIVE STOCKHOLDERS

Eric J. Lindberg
The Lindberg Family Revocable Trust u/a/d 2/14/2006
The Lindberg Family Irrevocable Trust u/a/d 5/12/2017
Stacey Ann Lindberg
Steven MacGregor Read, Jr.
The Nordlingen Trust dated 1/23/2012, as amended and
restated, 9/17/2014
The Redmond Trust dated 10/19/2003, as amended and restated,
9/17/2014
Tuckernuck Limited Partnership

MANAGEMENT STOCKHOLDERS

Charles Bracher
Thomas McMahon
Steven K. Wilson
The Marc Merril Drasin and Chia-Wei Kam Drasin Joint Living
Trust
The Hennig Family Living Trust
Paul Miller
Oki Family Living Trust uad 3/16/15
The Melissa A. Porter Trust
Bill Coyle
The Coyle Family Trust
Michael Thomas
INDEPENDENT DIRECTOR STOCKHOLDERS
Kenneth Alterman
Alterman Family Trust
Alterman Revocable Trust
Thomas F. Herman

         
STOCKHOLDERS
Thomas F. Herman Separate Property Trust
Norman Matthews
Jeffrey York
READ TRUST ROLLOVER STOCKHOLDERS
Courtney Read Carroll 2015 Irrevocable Trust dated 1/23/2015

The James Peter Read, Jr. 2011 GRAT Residue Trust u/a/d
4/1/2011

ADDRESS

         
Annex I

FORM OF JOINDER AGREEMENT

The  undersigned  is  executing  and  delivering  this  Joinder  Agreement  pursuant  to  that  certain  Amended  and
Restated  Stockholders  Agreement  of  Grocery  Outlet  Holding  Corp.,  dated  as  of  June  19,  2019  (as  amended,  restated,
supplemented  or  otherwise  modified  in  accordance  with  the  terms  thereof,  the  “Stockholders  Agreement”)  by  and  among
Grocery Outlet Holding Corp. (the “Company”), Globe Intermediate Corp., GOBP Holdings, Inc., GOBP Midco, Inc., Grocery
Outlet  Inc.,  the  H&F  Stockholders,  the  Executive  Stockholders,  the  Read  Trust  Rollover  Stockholders  and  the  other  parties
thereto. Capitalized  terms  used  but  not  defined  in  this  Joinder  Agreement  shall  have  the  respective  meanings  ascribed  to  such
terms in the Stockholders Agreement.

By  executing  and  delivering  this  Joinder  Agreement  to  the  Stockholders  Agreement,  the  undersigned  hereby
adopts and approves the Stockholders Agreement and agrees, effective commencing on the date hereof and as a condition to the
undersigned’s becoming the transferee of Shares, to become a party to, and to be bound by and comply with the provisions of, the
Stockholders  Agreement  applicable  to  a  Stockholder  and  [an  H&F  Stockholder][an  Executive  Stockholder][a  Read  Trust
Rollover  Stockholder][a  Management  Stockholder][an  Employee  Stockholder][an  Independent  Director  Stockholder][an  Other
Stockholder][and an Other Stockholder]1, respectively, in the same manner as if the undersigned were an original signatory to the
Stockholders Agreement.

The  undersigned  hereby  represents  and  warrants  that,  pursuant  to  this  Joinder  Agreement  and  the  Stockholders
Agreement, it is a Permitted Transferee of [an H&F Stockholder][an Executive Stockholder][a Read Trust Rollover Stockholder]
[a  Management  Stockholder][an  Employee  Stockholder][an  Independent  Director  Stockholder][an  Other  Stockholder]  and  will
be the lawful record owner of ___________ shares of Common Stock of the Company as of the date hereof. The undersigned
hereby covenants and agrees that it will take all such actions as required of a Permitted Transferee as set forth in the Stockholders
Agreement,  including  but  not  limited  to  conveying  its  record  and  beneficial  ownership  of  any  Shares  and  all  rights,  title  and
obligations  thereunder  back  to  the  initial  transferor  Stockholder  or  to  another  Permitted  Transferee  of  the  original  transferor
Stockholder,  as  the  case  may  be,  immediately  prior  to  such  time  that  the  undersigned  no  longer  meets  the  qualifications  of  a
Permitted Transferee as set forth in the Stockholders Agreement.

The undersigned acknowledges and agrees that Sections 5.2, 5.7, 5.20 and 5.21 of the Stockholders Agreement are

incorporated herein by reference, mutatis mutandis.

[Remainder of page intentionally left blank]

1 Note: Include “and an Other Stockholder” if anything other than “H&F Stockholder,” “Employee Stockholder” or “Other Stockholder” is selected in this
sentence

Accordingly, the undersigned has executed and delivered this Joinder Agreement as of the __ day of __, 2019.

Signature

Print Name

Address:

Telephone:
Facsimile:
Email:

         
AGREED AND ACCEPTED
as of the ____ day of ____________, _____.

GROCERY OUTLET HOLDING CORP.

By: __________________________________
Name:
Title:

         
Annex II

FORM OF SPOUSAL CONSENT

In  consideration  of  the  execution  of  that  certain  Amended  and  Restated  Stockholders  Agreement  of  Grocery
Outlet Holding Corp., dated as of June 19, 2019 (as amended, restated, supplemented or otherwise modified in accordance with
the  terms  thereof,  the  “Stockholders  Agreement”)  by  and  among  Grocery  Outlet  Holding  Corp.  (the  “Company”),  Globe
Intermediate  Corp.,  GOBP  Holdings,  Inc.,  GOBP  Midco,  Inc.,  Grocery  Outlet  Inc.,  the  H&F  Stockholders,  the  Executive
Stockholders,  the  Read  Trust  Rollover  Stockholders  and  the  other  parties  thereto,  I,  ______________________________,  the
spouse  of  ___________________________,  who  is  a  party  to  the  Stockholders  Agreement,  do  hereby  join  with  my  spouse  in
executing the foregoing Stockholders Agreement and do hereby agree to be bound by all of the terms and provisions thereof, in
consideration  of  the  issuance,  acquisition  or  receipt  of  Shares  and  all  other  interests  I  may  have  in  the  shares  and  securities
subject thereto, whether the interest may be pursuant to community property laws or similar laws relating to marital property in
effect in the state or province of my or our residence as of the date of signing this consent. Capitalized terms used but not defined
herein shall have the meaning ascribed to such terms in the Stockholders Agreement.

Dated as of _______ __, ____

(Signature of Spouse)

(Print Name of Spouse)

Exhibit 4.3

Description of Securities Registered Pursuant to Section 12 of the Securities Exchange Act of 1934

Description of Capital Stock

As  of  December  28,  2019,  Grocery  Outlet  Holding  Corp.,  a  Delaware  corporation  (the  “Company,”  “we,”  “our,”  or  “us”),  had  one  class  of
securities  registered  under  Section  12  of  the  Securities  Exchange  Act  of  1934,  as  amended:  common  stock,  par  value  $0.001  per  share.  The  following
summary includes a brief description of the common stock, as well as certain related additional information. The summary is not complete and is qualified
in its entirety by reference to our amended and restated certificate of incorporation and amended and restated bylaws, which are filed as exhibits to this
Annual Report on Form 10-K and are incorporated by reference herein.

Capitalization

Pursuant to our amended and restated certificate of incorporation, our authorized capital stock consists of (i) 500,000,000 shares of common stock,

par value $0.001 per share, and (ii) 50,000,000 shares of preferred stock, par value $0.001 per share.

Common Stock

Holders  of  our  common  stock  are  entitled  to  one  vote  for  each  share  held  of  record  on  all  matters  on  which  stockholders  are  entitled  to  vote
generally, including the election or removal of directors. The holders of our common stock do not have cumulative voting rights in the election of directors.

Preferred Stock

Our  amended  and  restated  certificate  of  incorporation  authorizes  our  board  of  directors  to  establish  one  or  more  series  of  preferred  stock
(including convertible preferred stock). Unless required by law or by the rules of the Nasdaq Global Select Market, the authorized shares of preferred stock
are  available  for  issuance  without  further  action  by  holders  of  our  common  stock,  and  holders  of  our  common  stock  are  not  entitled  to  vote  on  any
amendment  to  our  amended  and  restated  certificate  of  incorporation  that  relates  solely  to  the  terms  of  any  outstanding  shares  of  preferred  stock,  if  the
holders  of  such  shares  of  preferred  stock  are  entitled  to  vote  thereon.  Our  board  of  directors  is  authorized  to  determine,  with  respect  to  any  series  of
preferred  stock,  the  powers  (including  voting  powers),  preferences  and  relative,  participating,  optional  and  other  special  rights,  and  the  qualifications,
limitations or restrictions thereof as the board of directors may from time to time determine, which could affect the relative voting power or other rights of
the holders of our common stock.

We could issue a series of preferred stock that could, depending on the terms of the series, impede or discourage an acquisition attempt or other
transaction that some, or a majority, of the holders of our common stock might believe to be in their best interests or in which the holders of our common
stock  might  receive  a  premium  for  their  common  stock  over  the  market  price  of  the  common  stock.  Additionally,  the  issuance  of  preferred  stock  may
adversely affect the holders of our common stock, including, without limitation, by restricting dividends on the common stock, diluting the voting power of
the common stock or subordinating the liquidation rights of the common stock. As a result of these or other factors, the issuance of preferred stock could
have an adverse impact on the market price of our common stock.

Liquidation Rights

Upon our liquidation, dissolution or winding up and after payment in full of all amounts required to be paid to creditors and subject to the rights of
the holders of one or more outstanding series of preferred stock having liquidation preferences, if any, the holders of our common stock are entitled to
receive pro rata our remaining assets available for distribution. Holders of our common stock do not have preemptive, subscription, redemption sinking
fund or conversion rights. The common stock is not subject to further calls or assessment by us. All shares of our common stock outstanding are fully paid
and non-assessable. The rights, powers, preferences and privileges of holders of our common stock are subject to those of the holders of any shares of our
preferred stock or any series or class of stock we may authorize and issue in the future.

Dividend Rights

Holders of our common stock are entitled to receive dividends when, as and if declared by our board of directors out of funds legally available
therefor, subject to any statutory or contractual restrictions on the payment of dividends and to the rights of the holders or one or more outstanding series of
our preferred stock.

Other Rights

Our common stock has no conversion rights, sinking fund provisions, redemption provisions or preemptive rights.

Certain Anti-Takeover Effects

Certain provisions of the Delaware General Corporation Law (“DGCL”), our amended and restated certificate of incorporation and our amended
and  restated  bylaws  summarized  in  the  paragraphs  above  and  in  the  following  paragraphs  may  have  an  anti-takeover  effect,  especially  with  respect  to
certain rights held by that certain stockholder which is an investment fund affiliated with Hellman & Friedman LLC (the “H&F Investor”). In other words,
such  provisions  could  delay,  defer  or  prevent  a  tender  offer  or  takeover  attempt  that  a  stockholder  might  consider  in  its  best  interests,  including  those
attempts that might result in a premium over the market price for the shares held by such stockholder.

Authorized but Unissued Capital Stock

Our board of directors may generally issue one or more series of preferred shares on terms that could discourage, delay or prevent a change of

control of our company or the removal of our management.

Classified Board of Directors

Our amended and restated certificate of incorporation provides that, subject to the right of holders of any series of preferred stock, our board of
directors will be divided into three classes of directors, with the classes to be as nearly equal in number as possible, and with the directors serving staggered
three-year terms, with only one class of directors being elected at each annual meeting of stockholders. As a result, approximately one-third of our board of
directors will be elected each year.

Our amended and restated certificate of incorporation and amended and restated bylaws provide that, subject to any rights of holders of preferred
stock  to  elect  additional  directors  under  specified  circumstances,  the  number  of  directors  will  be  fixed  from  time  to  time  exclusively  pursuant  to  a
resolution adopted by the board of directors; however, if at any time the H&F Investor owns at least 40% in voting power of the stock of our Company
entitled to vote generally in the election of directors, the stockholders may also fix the number of directors.

On the date of the filing of this Annual Report on Form 10-K, The H&F Investor owned approximately 30% in voting power of the stock of our

Company entitled to vote generally in the election of directors.

Removal of Directors; Vacancies

Our amended and restated certificate of incorporation provides that, other than directors elected by holders of our preferred stock, if any, directors
may be removed with or without cause upon the affirmative vote of a majority in voting power of all outstanding shares of stock entitled to vote thereon,
voting together as a single class; provided, however, at any time when the H&F Investor beneficially owns less than 40% in voting power of the stock of
our company entitled to vote generally in the election of directors, directors may only be removed for cause, and only by the affirmative vote of holders of
at least 66 2/3% in voting power of all the then-outstanding shares of stock of our company entitled to vote thereon, voting together as a single class.

In addition, our amended and restated certificate of incorporation provides that, subject to the rights granted to one or more series of preferred
stock then outstanding, any newly created directorship on the board of directors that results from an increase in the number of directors and any vacancies
on  our  board  of  directors  will  be  filled  only  by  the  affirmative  vote  of  a  majority  of  the  remaining  directors,  even  if  less  than  a  quorum,  or  by  a  sole
remaining director or by the stockholders; provided, however, at any time when the H&F Investor beneficially owns less than 40% in voting power of the
stock of our company entitled to vote generally in the election of directors, any newly created directorship on the board of directors that results from an
increase in the number of directors and any vacancy occurring in the board of directors may only be filled by a majority of the directors then in office,
although less than a quorum, or by a sole remaining director (and not by the stockholders). Our amended and restated certificate of incorporation provides
that the board of directors may increase the number of directors by the affirmative vote of a majority of the directors or, at any time when the H&F Investor
beneficially owns at least 40% of the voting power of the stock of our Company entitled to vote generally in the election of directors, of the stockholders.

         
Business Combinations

We  have  opted  out  of  Section  203  of  the  DGCL;  however,  our  amended  and  restated  certificate  of  incorporation  contains  similar  provisions
providing that we may not engage in certain “business combinations” with any “interested stockholder” for a three-year period following the time that the
stockholder became an interested stockholder, unless:

•

•

•

•

prior  to  such  time,  our  board  of  directors  approved  either  the  business  combination  or  the  transaction  that  resulted  in  the  stockholder
becoming an interested stockholder;

upon consummation of the transaction which resulted in the stockholder becoming an interested stockholder, the interested stockholder owned
at least 85% of our voting stock outstanding at the time the transaction commenced, excluding certain shares;

at or subsequent to that time, the business combination is approved by our board of directors and by the affirmative vote of holders of at least
66 2/3% of our outstanding voting stock that is not owned by the interested stockholder; or

the stockholder became an interested stockholder inadvertently and (i) as soon as practicable divested itself of sufficient ownership to cease to
be an interested stockholder and (ii) had not been an interested stockholder but for the inadvertent acquisition of ownership within three years
of the business combination.

Generally,  a  “business  combination”  includes  a  merger,  asset  or  stock  sale  or  other  transaction  resulting  in  a  financial  benefit  to  the  interested
stockholder. Subject to certain exceptions, an “interested stockholder” is a person who, together with that person’s affiliates and associates, owns, or within
the previous three years owned, 15% or more of our outstanding voting stock. For purposes of this section only, “voting stock” has the meaning given to it
in Section 203 of the DGCL.

Our amended and restated certificate of incorporation provides that the H&F Investor, and any of its respective direct or indirect transferees and

any group as to which such persons or entities are a party, does not constitute an “interested stockholder” for purposes of this provision.

No Cumulative Voting

Our amended and restated certificate of incorporation does not authorize cumulative voting.

Special Stockholder Meetings

Our amended and restated certificate of incorporation provides that special meetings of our stockholders may be called at any time only by or at
the direction of the board of directors or the chairman of the board of directors; provided, however, at any time when the H&F Investor beneficially owns,
in the aggregate, at least 40% in voting power of the stock of our company entitled to vote generally in the election of directors, special meetings of our
stockholders shall also be called by the board of directors or the chairman of the board of directors at the request of the H&F Investor. Our amended and
restated bylaws prohibit the conduct of any business at a special meeting other than as specified in the notice for such meeting.

Requirements for Advance Notification of Director Nominations and Stockholder Proposals

Our amended and restated bylaws establish advance notice procedures with respect to stockholder proposals and the nomination of candidates for

election as directors, other than nominations made by or at the direction of the board of directors or a committee of the board of directors.

Stockholder Action by Written Consent

Our  amended  and  restated  certificate  of  incorporation  precludes  stockholder  action  by  written  consent  at  any  time  when  the  H&F  Investor
beneficially owns less than 40% in voting power of the stock of our Company entitled to vote generally in the election of directors, other than certain rights
that holders of our preferred stock may have to act by written consent.

         
Supermajority Provisions

Our amended and restated certificate of incorporation and amended and restated bylaws provide that the board of directors is expressly authorized
to make, alter, amend, change, add to, rescind or repeal, in whole or in part, our bylaws without a stockholder vote in any matter not inconsistent with
Delaware law or our amended and restated certificate of incorporation. In addition, for as long as the H&F Investor beneficially owns at least 40% in voting
power of the stock of our company entitled to vote generally in the election of directors, any amendment, alteration, rescission or repeal of our bylaws by
our stockholders requires the affirmative vote of a majority in voting power of the outstanding shares of our stock present in person or represented by proxy
at the meeting of stockholders and entitled to vote on such amendment, alteration, change, addition, rescission, change, addition or repeal.

Our amended and restated certificate of incorporation provides that at any time when the H&F Investor beneficially owns less than 40% in voting
power  of  the  stock  of  our  Company  entitled  to  vote  generally  in  the  election  of  directors,  certain  provisions  in  our  amended  and  restated  certificate  of
incorporation may be amended, altered, repealed or rescinded only by the affirmative vote of the holders of at least 66 2/3% in voting power of all the then-
outstanding shares of stock of our company entitled to vote thereon, voting together as a single class.

Exclusive Forum

Our amended and restated bylaws provide that unless we consent in writing to the selection of an alternative forum, the Court of Chancery of the
State of Delaware shall, to the fullest extent permitted by law, be the sole and exclusive forum for any (i) derivative action or proceeding brought on behalf
of our company, (ii) action asserting a claim of breach of a fiduciary duty owed by any director, officer or other employee of our company to our company
or  our  company’s  stockholders,  (iii)  action  asserting  a  claim  against  our  company  or  any  director,  officer  or  other  employee  of  our  company  arising
pursuant to any provision of the DGCL or our amended and restated certificate of incorporation or our amended and restated bylaws or as to which the
DGCL confers jurisdiction on the Court of Chancery of the State of Delaware or (iv) action asserting a claim against our company or any director, officer
or other employee of our company governed by the internal affairs doctrine. However, it is possible that a court could find our forum selection provisions to
be inapplicable or unenforceable.

Transfer Agent and Registrar

The transfer agent and registrar for our common stock is American Stock Transfer and Trust Company, LLC.

Nasdaq Listing

Our common stock is listed on The Nasdaq Global Select Market under the symbol “GO.”

         
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We consent to the incorporation by reference in Registration Statement No. 333-232318 on Form S-8 of our report dated March 25, 2020, relating to the
financial statements and financial statement schedule of Grocery Outlet Holding Corp. appearing in this Annual Report on Form 10-K for the year ended
December 28, 2019.

Exhibit 23.1

/s/ DELOITTE & TOUCHE LLP

San Francisco, California
March 25, 2020

CERTIFICATION OF PRINCIPAL EXECUTIVE OFFICER
PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

Exhibit 31.1

I, Eric J. Lindberg, Jr., certify that:

1.

I have reviewed this annual report on Form 10-K of Grocery Outlet Holding Corp.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the
statements  made,  in  light  of  the  circumstances  under  which  such  statements  were  made,  not  misleading  with  respect  to  the  period  covered  by  this
report;

3. Based  on  my  knowledge,  the  financial  statements,  and  other  financial  information  included  in  this  report,  fairly  present  in  all  material  respects  the

financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The  registrant’s  other  certifying  officer  and  I  are  responsible  for  establishing  and  maintaining  disclosure  controls  and  procedures  (as  defined  in

Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and have:

a. Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and  procedures  to  be  designed  under  our  supervision,  to
ensure  that  material  information  relating  to  the  registrant,  including  its  consolidated  subsidiaries,  is  made  known  to  us  by  others  within  those
entities, particularly during the period in which this report is being prepared;

b. Evaluated  the  effectiveness  of  the  registrant’s  disclosure  controls  and  procedures  and  presented  in  this  report  our  conclusions  about  the

effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

c. Disclosed  in  this  report  any  change  in  the  registrant’s  internal  control  over  financial  reporting  that  occurred  during  the  registrant’s  most  recent
fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially
affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the

registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a. All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably

likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b. Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control

over financial reporting.

Date: March 25, 2020

By: /s/ Eric J. Lindberg, Jr.

Eric J. Lindberg, Jr.

Chief Executive Officer

(Principal Executive Officer)

CERTIFICATION OF PRINCIPAL FINANCIAL OFFICER
PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

Exhibit 31.2

I, Charles Bracher, certify that:

1.

I have reviewed this annual report on Form 10-K of Grocery Outlet Holding Corp.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the
statements  made,  in  light  of  the  circumstances  under  which  such  statements  were  made,  not  misleading  with  respect  to  the  period  covered  by  this
report;

3. Based  on  my  knowledge,  the  financial  statements,  and  other  financial  information  included  in  this  report,  fairly  present  in  all  material  respects  the

financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The  registrant’s  other  certifying  officer  and  I  are  responsible  for  establishing  and  maintaining  disclosure  controls  and  procedures  (as  defined  in

Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and have:

a. Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and  procedures  to  be  designed  under  our  supervision,  to
ensure  that  material  information  relating  to  the  registrant,  including  its  consolidated  subsidiaries,  is  made  known  to  us  by  others  within  those
entities, particularly during the period in which this report is being prepared;

b. Evaluated  the  effectiveness  of  the  registrant’s  disclosure  controls  and  procedures  and  presented  in  this  report  our  conclusions  about  the

effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

c. Disclosed  in  this  report  any  change  in  the  registrant’s  internal  control  over  financial  reporting  that  occurred  during  the  registrant’s  most  recent
fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially
affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the

registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a. All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably

likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b. Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control

over financial reporting.

Date: March 25, 2020

By: /s/ Charles Bracher

Charles Bracher

Chief Financial Officer

(Principal Financial Officer)

CERTIFICATION OF PRINCIPAL EXECUTIVE OFFICER
PURSUANT TO 18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

Exhibit 32.1

In connection with the Annual Report of Grocery Outlet Holding Corp. (the “Company”) on Form 10-K for the period ended December 28, 2019 as
filed  with  the  Securities  and  Exchange  Commission  on  the  date  hereof  (the  “Report”),  I,  Eric J. Lindberg, Jr.,  certify  pursuant  to  18  U.S.C.  §  1350,  as
adopted pursuant to § 906 of the Sarbanes-Oxley Act of 2002, that:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and

(2) The  information  contained  in  the  Report  fairly  presents,  in  all  material  respects,  the  financial  condition  and  results  of  operations  of  the

Company.

Date: March 25, 2020

By: /s/ Eric J. Lindberg, Jr.

Eric J. Lindberg, Jr.

Chief Executive Officer

(Principal Executive Officer)

CERTIFICATION OF CHIEF FINANCIAL OFFICER
PURSUANT TO 18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

Exhibit 32.2

In connection with the Annual Report of Grocery Outlet Holding Corp. (the “Company”) on Form 10-K for the period ended December 28, 2019 as
filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Charles Bracher, certify pursuant to 18 U.S.C. § 1350, as adopted
pursuant to § 906 of the Sarbanes-Oxley Act of 2002, that:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and

(2) The  information  contained  in  the  Report  fairly  presents,  in  all  material  respects,  the  financial  condition  and  results  of  operations  of  the

Company.

Date: March 25, 2020

By: /s/ Charles Bracher

Charles Bracher

Chief Financial Officer

(Principal Financial Officer)