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Grocery Outlet Holding Corp.

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FY2021 Annual Report · Grocery Outlet Holding Corp.
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Grocery Outlet Holding Corp.
2021 Annual Report on Form 10-K

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

(Mark One)
☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended January 1, 2022
or

For the transition period from

to

Commission File Number: 001-38950
Grocery Outlet Holding Corp.
(Exact name of registrant as specified in its charter)

Delaware
(State or other jurisdiction of
incorporation or organization)
5650 Hollis Street, Emeryville, California
(Address of principal executive offices)

47-1874201
(I.R.S. Employer
Identification No.)
94608
(Zip Code)

(510) 845-1999
(Registrant’s telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act:

Title of each class

Trading Symbol

Name of each exchange on which registered

Common Stock, par value $0.001 per share

GO

Nasdaq Global Select Market

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities

Securities registered pursuant to Section 12(g) of the Act:
None

Act. Yes ☒ No ☐

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the

Act. Yes ☐ No ☒

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the
Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to
file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☒ No ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be
submitted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such
shorter period that the registrant was required to submit such files). Yes ☒ No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a
smaller reporting company, or an emerging growth company. See the definitions of “large accelerated filer,” “accelerated filer,”
“smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.
☐
Accelerated filer
Smaller reporting company ☐
Emerging growth company ☐

Large accelerated filer ☒
Non-accelerated filer ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition
period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange
Act. ☐

Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the

effectiveness of its internal control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b))
by the registered public accounting firm that prepared or issued its audit report. ☒
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes ☐ No ☒

The aggregate market value of the voting and non-voting stock of the registrant as of July 3, 2021 (based on a closing price

of $34.68 per share) held by non-affiliates was approximately $3.0 billion.

As of February 24, 2022, the registrant had 96,035,472 shares of common stock outstanding.

DOCUMENTS INCORPORATED BY REFERENCE

Information required in response to Part III of Form 10-K (Items 10, 11, 12, 13, and 14) is hereby incorporated by

reference to portions of the registrant’s Proxy Statement for the Annual Meeting of Stockholders to be held in 2022. The Proxy
Statement will be filed by the registrant with the Securities and Exchange Commission no later than 120 days after the end of the
registrant’s fiscal year ended January 1, 2022.

GROCERY OUTLET HOLDING CORP.
FORM 10-K

TABLE OF CONTENTS

Special Note Regarding Forward-Looking Statements

Item 1. Business

Item 1A. Risk Factors

Item 1B. Unresolved Staff Comments

Item 2.

Properties

Item 3.

Legal Proceedings

Item 4. Mine Safety Disclosures

PART I

PART II

Item 5. Market for Registrant's Common Equity, Related Stockholders Matters and Issuer Purchases of Equity 

Securities
[Reserved]

Item 6.
Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations

Item 7A. Quantitative and Qualitative Disclosures about Market Risk
Item 8.

Financial Statements and Supplementary Data

Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
Item 9A. Controls and Procedures
Item 9B. Other Information

Item 9C. Disclosure Regarding Foreign Jurisdictions that Prevent Inspections

PART III

Item 10. Directors, Executive Officers and Corporate Governance

Item 11. Executive Compensation
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
Item 13. Certain Relationships and Related Transactions, and Director Independence
Item 14. Principal Accountant Fees and Services

Item 15. Exhibits and Financial Statement Schedules
Item 16. Form 10-K Summary

PART IV

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SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

Certain statements contained  in  this  Annual  Report  on  Form  10-K  ("Form  10-K"  or  "report")  and  the  documents 
incorporated  by  reference  herein  constitute  "forward-looking  statements"  within  the  meaning  of  the  Private  Securities 
Litigation Reform Act of 1995. All statements contained in this report and the documents incorporated by reference herein 
other than statements of historical fact, including statements regarding our future operating results and financial position, 
our  business  strategy  and  plans,  business  trends,  our  objectives  for  future  operations,  and  the  sufficiency  of  our  cash 
balances,  working  capital  and  cash  generated  from  operating,  investing,  and  financing  activities  for  our  future  liquidity 
and capital resource needs may constitute forward-looking statements. Words such as "anticipate," "believe," "estimate," 
"expect,"  "intend,"  "may,"  "outlook,"  "plan,"  "project,"  "seek,"  "will,"  and  similar  expressions,  are  intended  to  identify 
such  forward-looking  statements.  These  forward-looking  statements  are  subject  to  a  number  of  risks,  uncertainties  and 
assumptions  that  may  cause  actual  results  to  differ  materially  from  those  expressed  or  implied  by  any  forward-looking 
statements  we  make,  including  those  described  under  the  headings  "Risk  Factors,"  and  "Management's  Discussion  and 
Analysis of Financial Condition and Results of Operations" in this report or as described in other subsequent reports we 
file  with  the  United  States  ("U.S.")  Securities  and  Exchange  Commission  (the  "SEC").  We  encourage  you  to  read  this 
report  and  our  other  filings  with  the  SEC  carefully.  Moreover,  we  operate  in  a  very  competitive  and  rapidly  changing 
environment. New risks emerge from time to time. It is not possible for our management to predict all risks, nor can we 
assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause 
actual results to differ materially from those contained in any forward-looking statements we may make.

You should not rely upon forward-looking statements as predictions of future events. The events and circumstances 
reflected  in  the  forward-looking  statements  may  not  be  achieved  or  occur.  Although  we  believe  that  the  expectations 
reflected  in  the  forward-looking  statements  are  reasonable,  we  cannot  guarantee  future  results,  levels  of  activities, 
performance or achievements. These forward-looking statements are made as of the date of this report or as of the date 
specified herein and we have based these forward-looking statements on our current expectations and projections about 
future events and trends. Except as required by law, we do not undertake any duty to update any of these forward-looking 
statements after the date of this report or to conform these statements to actual results or revised expectations.

As used in this report, references to "Grocery Outlet," "the Company," "registrant," "we," "us" and "our," refer to 
Grocery  Outlet  Holding  Corp.  and  its  consolidated  subsidiaries  unless  otherwise  indicated  or  the  context  requires 
otherwise.

Our fiscal year ends on the Saturday closest to December 31st each year. References to fiscal 2021, fiscal 2020, and 
fiscal 2019 refer  to the fiscal years ended January  1, 2022, January  2,  2021 and  December 28,  2019,  respectively. Our 
2021 and 2019 fiscal years consisted of 52 weeks while our 2020 fiscal year consisted of 53 weeks.

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ITEM 1. BUSINESS

Our Company

PART I

Grocery Outlet is a high-growth, extreme value retailer of quality, name-brand consumables and fresh products sold 
through a network of independently operated stores. As of January 1, 2022, we had 415 stores in California, Washington, 
Oregon, Pennsylvania, Idaho, Nevada and New Jersey. Our headquarters is in Emeryville, California.

Each of our stores offers a fun, treasure hunt shopping experience in an easy-to-navigate, small-box format. An ever-
changing  assortment  of  "WOW!"  deals,  complemented  by  everyday  staple  products,  generates  customer  excitement  and 
encourages  frequent  visits  from  bargain-minded  shoppers.  Our  flexible  buying  model  allows  us  to  offer  quality,  name-
brand  opportunistic  products  at  prices  generally  40%  to  70%  below  those  of  conventional  retailers.  Entrepreneurial 
independent operators ("IOs") run our stores and create a neighborhood feel through personalized customer service and a 
localized product offering.

Our differentiated model for buying and selling delivers a "WOW!" shopping experience, which generates customer 

excitement, inspires loyalty and supports profitable sales growth:

How we buy: We source quality, name-brand consumables and fresh products opportunistically through a 
•
large,  centralized  purchasing  team  that  leverages  long-standing  and  actively  managed  supplier  relationships  to 
acquire merchandise at significant discounts. Our speed and efficiency in responding to supplier needs, combined 
with  our  specialized  supply  chain  capabilities  and  flexible  merchandising  strategy,  enhance  our  access  to 
discounted products and allow us to turn inventory quickly and profitably. Our buyers proactively source on-trend 
products based on changing consumer preferences, including a wide selection of Natural, Organic, Specialty and 
Healthy ("NOSH") products. We also source everyday staple products to complement our opportunistic offerings. 
Each  store  offers  a  curated  and  ever-changing  assortment  of  items,  creating  a  "buy  now"  sense  of  urgency  that 
promotes return visits and fosters customer loyalty.

How we sell: Our stores are independently operated by entrepreneurial small business owners who have a 
•
relentless focus on selecting the best products for their communities, providing personalized customer service and 
driving  improved  store  performance.  Unlike  a  store  manager  of  a  traditional  retailer,  IOs  are  independent 
businesses and are responsible for store operations, including ordering, merchandising and managing inventory, 
marketing locally and directly hiring, training and employing their store workers. IOs initially contribute capital to 
establish  their  business  and  share  store-level  gross  profits  with  us.  These  factors  both  align  our  interests  and 
incentivize  IOs  to  aggressively  grow  their  business  to  realize  substantial  financial  upside.  This  combination  of 
local decision-making supported by our purchasing scale and corporate resources results in a "small business at 
scale" model that we believe is difficult for competitors to replicate. 

Our value proposition has broad appeal with bargain-minded customers across all income levels, demographics and 
geographies. We believe that our sustained focus on delivering ever-changing "WOW!" deals within a fun, treasure hunt 
shopping environment has generated strong customer loyalty and brand affinity. We believe that our broad customer appeal 
supports significant new store growth opportunities, and we plan to continue to expand our reach to additional customers 
and geographies across the United States.

Our  stores  have  generally  performed  well  across  all  economic  cycles,  as  demonstrated  by  our  pattern  of  positive 
comparable  store  sales  growth  and  gross  margin,  including  during  the  economic  downturn  in  the  years  2009  and  2009. 
However, our comparable store sales decreased in fiscal year 2021 as we lapped heightened demand during the onset of the 
COVID-19  pandemic  in  2020.  Our  model  is  also  somewhat  insulated  from  store  labor-related  variability  because  IOs 
directly  employ  their  store  workers.  The  result  is  a  highly  scalable  business  with  lower  corporate  fixed  costs,  providing 
further protection in the event of an economic downturn.

Our History

Our  founder,  Jim  Read,  pioneered  our  opportunistic  buying  model  in  1946  and  subsequently  developed  the  IO 
selling  approach,  which  harnesses  individual  entrepreneurship  and  local  decision-making  to  better  serve  our  customers. 
Underlying this differentiated model was a mission that still guides us today: "Touching Lives for the Better." Since 2006, 
the third generation of Read family leadership, Eric Lindberg, Jr., Chief Executive Officer, and MacGregor Read, Jr., Vice 
Chairman of our Board of Directors, have advanced this mission.

3

Grocery Outlet Holding Corp. was incorporated in Delaware on September 11, 2014. In 2014, an investment fund 
affiliated with Hellman & Friedman LLC acquired approximately 80% of our common stock, with management and family 
retaining  approximately  20%.  In  June  2019,  we  completed  the  initial  public  offering  of  our  common  stock.  Hellman  & 
Friedman distributed the remainder of its holdings in our common stock to its equity holders in May 2020. Our common 
stock trades on the Nasdaq Global Select Market under the symbol "GO".  

Our Growth Strategies

We plan to continue to drive sales growth and profitability by maintaining a steadfast focus on our value proposition 

and executing on the following strategies:

•

•

•

Drive Comparable Sales Growth. We expect that our compelling value proposition will continue to enable us to 
attract  new  customers,  drive  repeat  visits,  increase  basket  sizes  for  existing  customers  and,  as  a  result,  generate 
strong comparable store sales growth. We plan to increase comparable sales by (i) delivering more opportunistic 
deals  and  expanding  our  offerings;  (ii)  supporting  our  IOs  in  enhancing  the  customer  experience  through 
inventory planning and other tools; and (iii) increasing customer awareness and engagement by executing on our 
marketing strategies.

Execute  on  Store  Expansion  Plans.  We  believe  the  success  of  our  stores  across  a  broad  range  of  geographies, 
population  densities  and  demographic  groups  creates  a  significant  opportunity  to  profitably  increase  our  store 
count in existing and new local regions and states. 

Implement Productivity Improvements to Reinvest in Our Value Proposition. Our seasoned management team 
has a proven track record of growing our business while maintaining a disciplined cost structure. Over the past six 
years,  we  have  made  significant  investments  that  have  laid  a  solid  foundation  for  future  growth.  We  have 
implemented  and  will  continue  to  identify  and  implement  productivity  improvements  through  both  operational 
initiatives  and  system  enhancements.  We  intend  to  reinforce  our  value  proposition  and  drive  further  growth  by 
reinvesting future productivity improvements into enhanced buying and selling capabilities.

Fiscal 2021 and Recent Developments

COVID-19 Pandemic. On March 11, 2020, the World Health Organization declared the novel strain of coronavirus, 
COVID-19, a global pandemic and recommended containment and mitigation measures worldwide. During the third and 
fourth quarters of fiscal 2021 and continuing into fiscal 2022, there were surges of positive COVID-19 cases related to the 
Delta and Omicron variants around the country, including all the states in which we operate. In fiscal 2021, and ongoing to 
an extent, consumer behavior has been impacted by increased consumer mobility and travel, higher food-away-from-home 
spend, continued consolidation of grocery store visits, elevated grocery e-commerce usage and higher levels of government 
stimulus, leading consumers to prioritize convenience over value and negatively impacting our sales.

We and our IOs also had in fiscal 2021, and continue to have, challenges with staffing, inventory supply and timing, 
and distribution and logistics. Further, planned construction and opening of new stores also have been, and may continue to 
be, negatively impacted due to increased time periods to get materials such as steel, obtain permits and licenses and set up 
utilities.  Additionally,  certain  fixture  upgrades  and  new  refrigeration  units  now  have  longer  lead  times.  See  "Item  7. 
Management's  Discussion  and  Analysis  of  Financial  Condition  and  Results  of  Operations"  for  additional  information  on 
the impact of COVID-19 and supply chain, labor, transportation, new store and inflation impacts.

In spite of these headwinds, we believe the flexibility of our unique buying model, our strong vendor relationships 
and our agile approach to inventory management have allowed us to maintain healthy inventory levels and an assortment of 
products for our customers.

E-Commerce.  Recently,  we  entered  into  a  pilot  partnership  with  Instacart  to  test  online  shopping  at  68  stores  in 
California.    We  believe  an  e-commerce  channel  may  allow  us  to  expand  our  reach  to  existing  and  new  customers  and 
further leverage our existing retail footprint.

Products and Pricing 

Each store offers a curated and ever-changing assortment of products, consisting of on-trend, quality, name-brand 
consumables  and  fresh  products.  Our  product  offering  includes  a  constant  rotation  of  opportunistic  products, 
complemented by an assortment of competitively priced everyday staples, across grocery, produce, refrigerated and frozen 
foods, beer and wine, fresh meat and seafood, general merchandise and health and beauty care. These products include a 
wide selection of Natural, Organic, Specialty and Healthy ("NOSH") products. In fiscal 2021, we began a strategic effort to 
expand our product assortment, particularly in key everyday areas such as NOSH and fresh, ethnic and local products. 

4

A  typical  Grocery  Outlet  basket  is  priced  approximately  40%  lower  than  conventional  grocers  and  approximately 
20% lower than the leading discounters. Opportunistically sourced products represent approximately half of our purchasing 
mix. We refer to our best opportunistic purchases as "WOW!" deals, which generally represent deep discounts of 40% to 
70% relative to conventional retailers. These products encourage repeat shopper visits and typically sell quickly due to their 
compelling value, short duration and continually changing availability.  

Procurement

Our  flexible  sourcing  and  supply  chain  model  differentiates  us  from  traditional  retailers  and  allows  us  to  provide 
customers quality, name-brand consumables and fresh products at exceptional values. We take advantage of opportunities 
to  acquire  merchandise  at  substantial  discounts  that  regularly  arise  from  order  cancellations,  manufacturer  overruns, 
packaging changes and approaching "sell-by" dates. As strong stewards of our suppliers' brands, we are a preferred partner 
of  leading  consumer  packaged  goods  ("CPGs")  with  a  reputation  for  making  rapid  decisions,  purchasing  in  significant 
volumes and creatively solving their inventory challenges. Our buying strategy is deliberately flexible to allow us to react 
to constantly changing opportunities and customer preferences.

Our  centralized  sourcing  team,  consisting  of  our  purchasing  and  inventory  planning  groups  have  deep  experience 
and  decades-long  relationships  with  leading  CPG  companies.  Our  team  is  highly  selective  when  evaluating  the  growing 
number of opportunities available to us and maintains a disciplined yet solutions-oriented approach. We are always seeking 
out  and  developing  new  supplier  relationships  to  acquire  desirable  products  at  discounts  that  excite  our  customers.  Our 
inventory  planning  group  collaborates  with  and  supports  our  buyers  to  ensure  we  purchase  the  appropriate  type  and 
quantity of products in order to maintain adequate inventory levels in key product categories.

We believe that we have a leading share of the large and growing excess inventory market. As we grow, we expect 
to have even greater access to quality merchandise due to our increased scale, broader supplier awareness and expanded 
geographic presence. While COVID-19 has caused CPGs to reduce SKU assortment, we believe that this is temporary and 
we  expect  the  supply  of  opportunistic  products  to  continue  to  expand  as  incumbent  CPGs  continue  to  invest  in  new 
products, brands and marketing. Additionally, we believe that changing consumer preferences will continue to support the 
proliferation of small and innovative CPG brands, and allow us to add new suppliers to our network.

We  supplement  our  opportunistic  purchases  with  competitively  priced  everyday  staples  in  order  to  provide  a 
convenient shopping experience. We typically source these staple products (e.g., milk, eggs, sugar) from multiple suppliers 
to lower our costs and we avoid long-term supply commitments to maintain the flexibility to pursue opportunistic buys as 
they arise.

Supply Chain and Distribution

Over time, we have honed our supply chain operations to support our opportunistic buying approach and to quickly 
and  efficiently  deliver  products  to  our  stores.  We  believe  our  supply  chain  flexibility  enables  us  to  solve  suppliers' 
inventory challenges and, therefore, obtain significant discounts on purchases. After agreeing to purchase product from a 
supplier, we move quickly to receive, process and distribute the goods. Our systems allow IOs real-time visibility to our 
inventory,  significantly  reducing  time  to  shelf.  IOs  typically  order  multiple  deliveries  per  week  resulting  in  higher 
inventory turns, lower shrink and a frequent assortment of new products on shelf.

We also have dedicated teams to handle unique situations in which products need to be reconditioned or relabeled 
for sale. These items may include products without a UPC label, goods labeled for another geography, or inventory with 
damaged packaging.

We rely on our distribution and transportation network, including by means of truck, ocean and rail to provide goods 
to  our  distribution  centers  and  stores  in  a  timely  and  cost-effective  manner.  Deliveries  to  our  stores  occur  from  our 
distribution centers or directly from our suppliers. We distribute inventory through eight primary distribution centers. We 
operate  three  distribution  centers  and  use  five  distribution  centers  operated  by  third  parties.  We  have  an  in-house 
transportation  fleet  as  well  as  strong  transportation  partner  relationships  that  provide  consistent  performance  and  timely 
deliveries to our stores.

We  intend  to  continue  to  invest  in  our  distribution  and  logistics  infrastructure  in  order  to  support  our  anticipated 

store growth over the long term.

Independent Operators

IOs are independent business entities owned by one or more entrepreneurially minded individuals who typically live 
in the same community as their store with a focus on ordering and merchandising the best products for their communities, 

5

providing personalized customer service and driving improved store performance. The vast majority of the IOs operate a 
single store, with most working as a two-person team to leverage complementary operator skill sets. We encourage the IOs 
to establish local roots and actively participate in their communities to foster strong personal connections with customers.

We generally share 50% of store-level gross profits with IOs, thereby incentivizing them to grow their business and 
realize  substantial  financial  upside.  The  independent  operator  agreement  (the  "Operator  Agreement")  that  we  sign  with 
each IO gives the IO broad responsibility over store-level decision-making, unlike a store manager of a traditional retailer. 
This  decision-making  includes  merchandising,  selecting  a  majority  of  products,  managing  inventory,  marketing  locally, 
directly  hiring,  training  and  employing  their  store  workers  and  supervising  store  operations  to  carry  out  our  brand's 
commitment  to  superior  customer  service.  As  a  result,  our  IO  model  reduces  our  fixed  costs,  corporate  overhead  and 
exposure to wage inflation pressures and centralized labor negotiations.

IOs leverage our national purchasing network, sophisticated ordering and information systems and field support in 
order to operate more efficiently. We facilitate collaboration among IOs to share best practices through company-wide and 
regional meetings, our IO intranet and other online and informal communications.

The combination of local decision-making supported by our purchasing expertise and corporate resources results in 
a  "small  business  at  scale"  model  that  we  believe  is  difficult  for  competitors  to  replicate.  Our  collaborative  relationship 
with the IOs creates a powerful selling model allowing us to deliver customers exceptional value with a local touch.

As of January 1, 2022, 411 of our 415 stores were operated by IOs. We have entered into an Operator Agreement 
with each IO, which grants that IO a license to operate a particular Grocery Outlet Bargain Market retail store and to use 
our trademarks, service marks, trade names, brand names and logos under our brand standards. The Operator Agreement, 
along with our Best Business Practice Manual, defines our brand standards and sets forth the terms of the license granted to 
that IO. IOs have discretion to determine the manner and means for accomplishing their duties and implementing our brand 
standards. The success of this licensing arrangement depends upon mutual commitments by us and the IO to cooperate with 
each other and engage in practices that protect our brand standards and the reputation of our brand and enhance the sales, 
business and profit potential of the IO's store. The Operator Agreement provides that either the IO or we may terminate the 
Operator Agreement for any reason on 75 days' written notice, or may terminate the Operator Agreement immediately for 
cause.

IOs  are  responsible  for  operational  decision-making  for  their  store,  including  hiring,  training  and  employing  their 
own  workers  as  well  as  ordering  and  merchandising  products.  The  IO  orders  merchandise  solely  from  us,  which  we,  in 
turn,  deliver  to  IOs  on  consignment.  As  a  result,  we  retain  ownership  of  all  merchandise  until  the  point  in  time  that 
merchandise  is  sold  to  a  customer.  Under  the  Operator  Agreement,  IOs  are  given  the  right  to  select  a  majority  of 
merchandise  that  is  sold  in  their  store.  IOs  choose  merchandise  from  our  order  guide  according  to  their  knowledge  and 
experience with local customer purchasing trends, preferences, historical sales and other related factors. 

IOs are able to uniquely display and merchandise product in order to appeal to their local customer base. IOs also 
have discretion to adjust pricing in response to local competition or product turns, provided that the overall outcome based 
on an average basket of items comports with our reputation for selling quality name-brand consumables and fresh products 
and other merchandise at significant discounts. IOs are expected to engage in local marketing efforts to promote their store 
and enhance the reputation and goodwill of the Grocery Outlet brand. To protect our brand and reputation, the Operator 
Agreement requires IOs to adhere to brand standards, including cleanliness, customer service, store appearance, conducting 
their business in compliance with all laws and observing requirements for storing, handling and selling merchandise.

As  consignor  of  all  merchandise,  the  aggregate  sales  proceeds  belong  to  us.  We,  in  turn,  pay  IOs  a  commission 
which is generally 50% of the store's gross profit in exchange for the IO's services in staffing and operating the store. Any 
spoiled,  damaged  or  stolen  merchandise,  markdowns  or  price  changes  impact  gross  profit  and  therefore  the  IO's 
commission.  We  generally  split  these  losses  equally  with  IOs.  As  a  result,  IOs  are  exposed  to  the  risk  of  loss  of  such 
merchandise and are incentivized to minimize any such losses.

We lease and build out each Grocery Outlet location. Under the Operator Agreement, we provide IOs with the right 
to  occupy  the  store  premises  solely  to  operate  the  retail  store  on  the  terms  set  forth  in  the  Operator  Agreement.  The 
Operator  Agreement  specifies  the  retail  store  that  the  IO  is  entitled  to  operate,  but  it  does  not  grant  the  IO  an  exclusive 
territory, restrict us from opening stores nearby, or give the IO preference to relocate to another store as opportunities arise. 
As the store tenant, we fund the build-out of the store including racking, refrigeration and other equipment and pay rent, 
common  area  maintenance  and  other  lease  charges.  IOs  must  cover  their  own  initial  working  capital  requirements  and 
acquire certain store and safety assets. IOs may fund their initial store investment from their existing capital, a third-party 
loan or, most commonly, through a loan from us (an "IO Note"). The IOs are required to hire, train and employ a properly 
trained workforce to enable the IO to fulfill its obligations under the Operator Agreement. IOs are responsible for expenses 
required  for  business  operations,  including  all  labor  costs,  utilities,  credit  card  processing  fees,  supplies,  taxes  (i.e., 

6

withholding,  contributions  and  payroll  taxes  and  income  taxes  on  commissions  paid  to  them),  fines,  levies  and  other 
expenses attributable to their operations.

In  a  typical  year,  we  field  over  20,000  leads  for  prospective  new  IOs  annually  in  pursuit  of  smart  and 
entrepreneurially minded retail leaders to support our continued growth. After a robust screening and interview process, we 
select the top candidates to enter a rigorous Aspiring Operator in Training ("AOT") program with the goal of potentially 
becoming an IO. AOTs receive on-the-job training as an employee of an experienced IO that applies to serve as a training 
store  for  us,  which  gives  AOTs  the  chance  to  experience  first-hand  what  running  a  Grocery  Outlet  and  managing 
employees will require. We supplement on-the-job training with classes at our headquarters, when available, and through 
online tutorials. Upon successful completion of the training program, AOTs submit business plans to apply for new stores 
as they become available. Those business plans generally include a competitive analysis of the local market, operational 
strategy,  marketing  plan  and  projected  financial  performance.  Based  on  the  strength  of  that  business  plan,  including  an 
AOT's  familiarity  with  the  local  market,  we  ultimately  select  an  IO  as  new  store  opportunities  open  and  facilitate  the 
transition.

Our Stores and Expansion Opportunities

As of January 1, 2022, our 415 total stores averaged approximately 14,000 square feet on the sales floor. We lease 
substantially all of our store locations, with initial lease terms of generally ten years and options to renew for two or three 
successive five-year periods.

Our stores are convenient, neatly organized, well maintained and easy to navigate with wide aisles and clear signage 
to guide the customer through our various departments such as produce, beer and wine and fresh meat and seafood. The 
stores require neither membership fees nor bulk purchases for customers to save money and have a high level of customer 
service. Upon entering a store, customers are greeted by signage introducing the IOs, a tailored selection of fresh produce 
and other perishables, followed by a "Power Wall" displaying some of our most compelling offerings.

Stores are assorted and merchandised uniquely by IOs providing a "WOW!" treasure hunt shopping experience. A 
majority of the assortment in each Grocery Outlet store is selected by IOs based on local preference and shopping history 
while the remaining assortment is delivered to stores to support marketing circulars and manage "sell-by" dates. We have 
several customized systems and tools in place, including our ordering system that allows IOs to see our real-time inventory 
and provides ordering suggestions based on local store characteristics.

We continue to implement operational initiatives to support IOs in enhancing the customer experience. We develop 
and  improve  tools  that  provide  IOs  with  actionable  insights  on  sales,  margin  and  customer  behavior,  enabling  them  to 
further grow their business. We seek to continuously improve our inventory planning tools to help IOs make better local 
assortment  decisions  while  reducing  out-of-stock  items  and  losses  related  to  product  markdowns,  throwaways  and  theft 
("shrink").  We  also  regularly  deploy  updated  fixtures,  signage  and  enhanced  in-store  marketing  to  further  improve  the 
shopping experience, which we believe results in higher customer traffic and average basket sizes.

We believe that new store growth remains our biggest driver of long-term stockholder value. We further believe the 
success  of  our  stores  across  a  broad  range  of  geographies,  population  densities  and  demographic  groups  creates  a 
significant  opportunity  to  profitably  increase  our  store  count.  In  fiscal  2021  we  opened  36  new  stores,  including  24  in 
California,  five  in  Washington,  three  in  Oregon,  two  in  Pennsylvania,  one  in  Idaho  and  one  in  New  Jersey.  We  have  a 
dedicated real estate team that utilizes a rigorous site selection process in order to source new store locations that generate 
strong  overall  returns.  We  deploy  a  store  model  that  generates  robust  store-level  financial  results,  strong  cash  flow  and 
attractive returns. We target new stores of between 15,000 and 20,000 total square feet with an average of 4,000 square feet 
of  non-selling  space  at  an  average  net  cash  investment  of  approximately  $2.0  million  including  store  buildout  (net  of 
contributions  from  landlords),  inventory  (net  of  payables)  and  cash  pre-opening  expenses.  Based  on  our  historical 
performance,  we  target  sales  of  $5.5  million  during  the  first  year  with  sales  increasing  25%  to  30%  cumulatively  until 
reaching  maturity  in  four  to  five  years.  Our  underwriting  criteria  target  an  average  year-four  cash-on-cash  return  of 
approximately 35% and an average payback on investment within four years. On average, our stores achieve profitability 
during the first year of operations.

We  intend  to  continue  to  expand  our  reach  to  additional  customers  and  geographies  across  the  United  States.  We 
believe that consumers' search for value will continue to be an important factor in retail. Moreover, as Millennials mature 
and Baby Boomers age, we believe that they are increasingly focused on value, driving shopper traffic towards the deep 
discount  channel.  In  the  near  term,  we  plan  to  grow  our  store  base  to  capture  whitespace  in  existing  markets  as  well  as 
contiguous regions. Based on our experience, in addition to third-party research, we believe existing and neighboring states 
can  support  a  total  of  approximately  1,900  stores.  The  COVID-19  pandemic  has  had  significant  issues  on  new  store 
development, including labor and materials shortages as well as longer lead times in lease execution, site permitting and 

7

construction.  While  these  challenges  will  impact  our  new  store  growth  in  2022,  our  goal  is  to  expand  our  store  base  by 
approximately  10%  annually  by  penetrating  existing  and  contiguous  regions.  Over  the  long  term,  we  believe  the  market 
potential exists to establish 4,800 locations nationally.

Marketing

Our ability to consistently deliver "WOW!" deals that generate customer excitement is our strongest marketing tool. 
Our  value  proposition  has  broad  appeal,  with  all  bargain-minded  consumers.  We  promote  brand  awareness  and  drive 
customers  to  shop  through  centralized  marketing  initiatives  along  with  local  IO  marketing  efforts.  As  a  result  of  this 
approach and local marketing campaigns funded by IOs, our marketing expense as a percent of sales is relatively low.

We  focus  our  centralized  marketing  efforts  to  build  brand  awareness  and  communicate  specific  in-store  deals  to 
drive  customer  traffic,  primarily  through  digital  ads,  emailed  "WOW!  Alerts,"  social  media,  television  and  radio 
commercials,  print  circulars  and  in-store  and  outdoor  signage.  We  have  increased  our  utilization  of  digital  advertising, 
allowing us to more quickly develop, deploy and target marketing communications based on our changing inventories and 
store- specific deals. In addition to our digital ads, we distribute print circulars to align with major holidays and other key 
promotional  events,  such  as  Thanksgiving.  We  also  market  via  television,  streaming  television  platforms  and  radio 
(terrestrial and digital) to specific markets to build brand awareness and highlight the value we provide. We reinforce these 
efforts with in-store price and item signage as well as outdoor marketing via billboards and truck wraps. In fiscal 2021, we 
made  progress  building  the  infrastructure  to  test  a  mobile  app  in  2022  that  would  increase  personalized  customer 
marketing.

IOs  develop  and  fund  their  local  marketing  plan  to  drive  customer  engagement.  IO  efforts  include  community 
outreach  such  as  partnering  with  food  banks,  sponsoring  youth  athletic  programs  and  offering  discounts  to  veterans.  In 
addition, IOs develop and manage their own social media marketing platforms, posting creative and compelling content.

Competition

We compete for consumer spend with a diverse group of retailers, including mass, discount, conventional grocery, 
department, drug, convenience, hardware, variety, online and other specialty stores. These businesses compete with us on 
the  basis  of  price,  selection,  quality,  customer  service,  convenience,  location,  store  format,  shopping  experience,  or  any 
combination of these or other factors. They may also compete with us for products and locations. We also face internally 
generated competition when we open new stores in markets we already serve. 

The competitive landscape is highly fragmented and localized; however, our customers most often cite Safeway as 
the  retailer  where  they  also  shop  for  consumables.  We  see  discount  retailers  of  consumable  products,  which  include 
Walmart, WinCo, Aldi and Lidl, as competitors given their broad product offerings at low prices relative to conventional 
grocery stores. We compete with both conventional grocery stores and discounters by offering an ever-changing selection 
of name-brand products in a fun, treasure hunt shopping environment at a significant discount.

Many  competitors  and  a  number  of  pure  online  retailers  are  attempting  to  attract  customers  by  offering  various 
forms of e-commerce. We have embraced online and digital marketing and are committed to rolling out online shopping to 
our stores through our recent partnership with Instacart.

Beyond  competition  for  consumers,  we  compete  against  a  fragmented  landscape  of  opportunistic  purchasers, 
including retailers (e.g., Big Lots and 99 Cents Only) and wholesalers to acquire excess merchandise for sale in our stores. 
Our established relationships with our suppliers along with our distribution scale, buying power, financial credibility and 
responsiveness often makes us the first call for available deals.

Business Technology

Our  information  systems  provide  a  broad  range  of  business  process  assistance  and  real-time  data  to  support  our 
purchasing and planning approach, merchandising team and strategy, multiple distribution center management, store and 
operational  insight  and  financial  reporting.  We  selected  and  developed  these  technologies  to  provide  the  flexibility  and 
functionality  to  support  our  unique  buying  and  selling  model  as  well  as  to  identify  and  respond  to  merchandising  and 
operating trends in our business. 

The ongoing modernization, enhancement and maintenance of our information systems have allowed us to support 
the  growth  in  our  business  and  store  base.  We  have  modernized  and  added  several  systems  that  provide  us  additional 
functionality  and  scalability  in  order  to  better  support  operational  decision-making,  including  enhanced  point  of  sale, 
warehouse  management,  human  resource  planning,  business  intelligence,  vendor  tracking  and  lead  management,  store 
communications, real estate lease management and financial planning and analysis systems.

8

We modify, update and replace our systems and infrastructure from time to time, including by adding new hardware, 
software  and  applications;  maintaining,  updating  or  replacing  legacy  programs,  converting  to  enhanced  systems; 
integrating  new  service  providers;  and  adding  enhanced  new  functionality,  such  as  cloud  computing  technologies.  In 
addition,  we  have  a  customized  enterprise  resource  planning  system,  components  of  which  have  been  replaced  and 
additional  components  of  which  we  are  replacing  over  the  next  several  years,  including  our  financial  ledger,  inventory 
management platform and product data warehouse system. We also will continue to identify and implement productivity 
improvements  through  both  operational  initiatives  and  system  enhancements,  such  as  category  assortment  optimization, 
improved inventory management tools and greater purchasing specialization.

We  also  have  built  a  series  of  tools  that  empower  IOs  to  make  intelligent  decisions  to  grow  their  business  from 
improving  product  ordering,  reducing  shrink,  and  gaining  intelligence  into  their  store  performance  and  profitability.  We 
believe these investments have resulted in valuable business insights and operational improvements.

Trademarks and Other Intellectual Property

We  own  federally  registered  trademarks  related  to  our  brand,  including  "GROCERY  OUTLET  BARGAIN 
MARKET", "WOW!", "NOSH" and "BARGAINS ON BRANDS YOU TRUST!" In addition, we maintain trademarks for 
the images of certain logos that we use, including the "GROCERY OUTLET BARGAIN MARKET" logo, the "NOSH" 
logo and the "WOW!" logo. We are also in the process of pursuing several other trademarks to further identify our services. 
We  have  disclaimed  the  terms  "GROCERY  OUTLET"  and  "MARKET"  with  respect  to  our  "GROCERY  OUTLET 
BARGAIN MARKET" trademarks, among other disclaimed terms with respect to our registered trademarks and trademark 
applications. 

Our  trademark  registrations  have  various  expiration  dates;  however,  assuming  that  the  trademark  registrations  are 
properly renewed, they have a perpetual duration. We also own several domain names, including www.groceryoutlet.com 
and  www.ownagroceryoutlet.com,  and  registered  and  unregistered  copyrights  in  our  website  content.  Our  Operator 
Agreement grants the IOs a limited, non-exclusive license to use our trademarks solely in connection with the operation 
and promotion of their store and not in connection with other activities. IOs are not permitted to sublicense our trademarks 
to others. We attempt to obtain registration of our trademarks as practical and pursue infringement of those marks when 
appropriate.  We  rely  on  trademark  and  copyright  laws,  trade-secret  protection  and  confidentiality,  license  and  other 
agreements with the IOs, suppliers, employees and others to protect our intellectual property.

Regulations

We and the IOs are subject to regulation by various federal agencies, including the Food and Drug Administration 
(the "FDA"), the Federal Trade Commission (the "FTC"), the U.S. Department of Agriculture (the "USDA") the Consumer 
Product Safety Commission and the Environmental Protection Agency. We and the IOs are also subject to various federal, 
state  and  local  laws  and  regulations,  including  those  governing  labor  and  employment,  including  minimum  wage 
requirements,  advertising,  privacy,  safety  and  environmental  protection  and  consumer  protection  regulations,  including 
those that regulate retailers and/or govern product standards, the promotion and sale of merchandise, packaging material 
safety and recycling and the operation of stores and warehouse facilities. In addition, we and the IOs must comply with 
provisions  regulating  health  and  sanitation  standards,  food  labeling,  and  licensing  for  the  sale  of  food  and  alcoholic 
beverages.  We  actively  monitor  changes  in  these  laws.  In  addition,  we  and  the  IOs  are  subject  to  environmental  laws, 
including but not limited to hazardous waste laws, regulations related to refrigeration and stormwater, pursuant to which 
we and/or the IOs could be strictly and jointly and severally liable, regardless of our knowledge or responsibility. Shortly 
after the beginning of the COVID-19 pandemic, many state and local government agencies declared states of emergency, 
which triggered a wide variety of temporary, but challenging, requirements for the operation of grocery stores. We and our 
IOs have worked diligently to comply with these varied rules.

Food  and  Dietary  Supplements—The  FDA  regulates  the  safety  of  certain  food  and  food  ingredients,  as  well  as 
dietary supplements under the federal Food, Drug, and Cosmetic Act (the "FDCA"). Similarly, the USDA's Food Safety 
Inspection Service ensures that the country's commercial supply of meat, poultry, catfish and certain egg products is safe, 
wholesome and correctly labeled and packaged. 

The Food Safety Modernization Act (the "FSMA") amended the FDCA in 2011 and expanded the FDA's regulatory 
oversight of all supply chain participants. Most of the FDA's promulgating regulations are now in effect and mandate that 
risk-based preventive controls be observed by the majority of food producers. This authority applies to all domestic food 
facilities and, by way of imported food supplier verification requirements, to all foreign facilities that supply food products.

9

The  FDA  also  exercises  broad  jurisdiction  over  the  labeling  and  promotion  of  food.  Under  certain  circumstances, 
this jurisdiction extends even to product-related claims and representations made on a company's website or similar printed 
or  graphic  media.  All  foods,  including  dietary  supplements,  must  bear  labeling  that  provides  consumers  with  essential 
information  with  respect  to  standards  of  identity,  net  quantity,  nutrition  facts,  ingredient  statements  and  allergen 
disclosures.  The  FDA  also  regulates  the  use  of  structure/function  claims,  health  claims,  nutrient  content  claims  and  the 
disclosure  of  calories  and  other  nutrient  information  for  frequently  sold  items.  In  addition,  compliance  dates  on  various 
nutrition initiatives that impacted many supply chain participants, such as in relation to partially hydrogenated oils, went 
into effect through 2022.

The FDA has comprehensive authority to regulate the safety, ingredients, labeling and good manufacturing practices 
for dietary supplements. The Dietary Supplement Health and Education Act (the "DSHEA") amended the FDCA in 1994 
and expanded the FDA's regulatory authority over dietary supplements. Through DSHEA, dietary supplements became a 
regulated  commodity  while  also  allowing  structure/function  claims  on  products.  However,  no  statement  on  a  dietary 
supplement may expressly or implicitly represent that it will diagnose, cure, mitigate, treat or prevent a disease.

EBT Payments—Approximately 13% of sales are in the form of Electronic Benefits Transfer ("EBT") payments and 
a substantial portion of these payments may be related to benefits associated with the Supplemental Nutritional Assistance 
Program ("SNAP"). The U.S. Department of Agriculture regulates these programs and their eligibility requirements. The 
registration  and  ongoing  compliance  requirements  for  SNAP  participation  are  fairly  complex  and  each  of  the  IOs  holds 
their  registration  under  the  name  of  their  business  entity  and  is  responsible  to  ensure  that  their  employees  consistently 
comply with all SNAP rules.

Food and Dietary Supplement Advertising—The FTC exercises jurisdiction over the advertising of foods and dietary 
supplements.  The  FTC  has  the  power  to  impose  monetary  sanctions,  consent  decrees  and/or  other  penalties  that  can 
severely limit a company's business practices. In recent years, the FTC has instituted numerous enforcement actions against 
companies carrying dietary supplements for failure to have adequate substantiation for claims made in advertising or for 
the use of false or misleading advertising claims.

Compliance—As  is  common  in  the  retail  industry,  we  rely  on  our  suppliers  and  manufacturers  to  ensure  that  the 
products they manufacture and sell to us comply with all applicable regulatory and legislative requirements. In general, our 
purchase  orders  require  that  suppliers  be  compliant  and  represent  and  warrant  to  compliance  with  laws  and  require 
indemnification and/or insurance from our suppliers and manufacturers.

However,  even  with  adequate  insurance  and  indemnification,  any  claims  of  non-compliance  could  significantly 
damage our reputation and consumer confidence in products we sell. In addition, the failure of such products to comply 
with applicable regulatory and legislative requirements could prevent us from marketing the products or require us to recall 
or  remove  such  products  from  our  stores.  In  order  to  comply  with  applicable  statutes  and  regulations,  our  suppliers  and 
manufacturers have from time to time reformulated, eliminated or relabeled certain of their products.

We also source a portion of our products from outside the United States. The U.S. Foreign Corrupt Practices Act and 
other  similar  anti-bribery  and  anti-kickback  laws  and  regulations  generally  prohibit  companies  and  their  intermediaries 
from making improper payments to non-U.S. officials for the purpose of obtaining or retaining business. Our policies and 
our supplier compliance agreements mandate compliance with applicable law, including these laws and regulations.

Human Capital Management

Employees—Our  people  are  at  the  heart  of  who  we  are  and  what  we  do.  They  are  key  to  achieving  our  business 
goals and growth strategy. As of January 1, 2022, we had 946 employees, 803 of whom were full-time and 143 of whom 
were  part-time.  As  of  January  1,  2022,  427  of  our  employees  were  based  at  our  corporate  headquarters  in  Emeryville, 
California, and our Leola, Pennsylvania office, 130 of which were classified as field employees. As of January 1, 2022, our 
distribution  centers  employed  331  persons.  The  remaining  188  employees  were  employees  in  our  Company-operated 
stores. As of January 1, 2022, 110 of our employees were union employees, all of whom were employees at two Company-
operated  stores.  We  have  experienced  no  material  interruptions  of  operations  due  to  disputes  with  our  employees  and 
consider our relations with our employees to be very good.

Our mission is to Touch Lives for the Better.  To do this, we work together to foster a culture grounded in talented 
and passionate people who live our values: entrepreneurship, integrity, achievement, family, service to others, diversity and 
fun. Our values translate into our human capital offerings to recruit, engage, develop, reward and retain employees who 
believe in our mission and emulate our values. 

10

COVID-19  Pandemic—In  response  to  the  COVID-19  pandemic,  we  continued  to  reinforce  and  implemented  new 
safety  precautions  we  determined  were  in  the  best  interest  of  our  employees,  and  which  comply  with  government 
regulations. These measures included allowing certain of our employees to work from home from a variety of locations, 
while  implementing  additional  safety  measures  for  employees  continuing  critical  on-site  work,  including  providing 
personal protective equipment, health and temperature checks, spacing markers, plexiglass shields at check stands, signage 
regarding face coverings and physical distancing and sanitation stations. We closely monitor the evolving landscape of the 
COVID-19 pandemic so we can make appropriate decisions to support and keep our employees safe.

Employee  Development—We  seek  to  grow  leaders  at  every  level  of  our  organization  by  creating  a  culture  of 
mentoring  and  coaching.    As  part  of  our  succession  planning,  we  prioritize  growing  talent  internally  within  our 
organization and invest resources to develop our employee's skill sets and career path.  Some of our offerings during 2021 
(offered virtually and, in some cases, in person) included:

•

•

•

•

A customized leadership resilience program for all employees at or above the director level focusing on a variety 
of topics including leading and working in a remote environment, strengthening teamwork, learning agility, and 
managing anxiety

Certification program opportunities, including offerings in personal growth and professional development

Lunch and learn events, featuring a wide variety of personal development topics and industry speakers

Individual coaching for leadership development, and other leadership training on an ad hoc basis

Employee Compensation and Benefits—We provide compensation and comprehensive benefits designed to recruit, 
reward and retain the talent necessary to advance our mission, meet our business goals and execute our long-term growth 
strategy. Our compensation components vary by employee level and include cash base compensation, cash bonuses, equity 
awards and a profit-sharing program. Additionally, we provide generous and highly competitive health and welfare benefits 
programs. 

Diversity,  Equity  and  Inclusion—We  report  annually  on  employment  data,  including  ethnicity,  inline  with  Equal 
Opportunity Commission ("EEOC") guidelines and we believe that a diverse and inclusive team is critical to our long-term 
business success. 

Employee Diversity

Women
Racially and ethnically diverse

January 1,
2022

 38 %
 58 %

We have several employee resource groups that enhance our inclusive and diverse culture, including our overarching 
Equity,  Diversity  and  Inclusion  Council,  our  Black  Partnership  Network,  and  our  WOW!  (Winning  with  Outstanding 
Women) Network. We also provide regular training on diversity topics, including those relating to current events in our 
communities.

We  will  continue  to  focus  on  hiring,  retaining  and  advancing  women  and  underrepresented  populations,  and 
cultivating an inclusive and diverse corporate culture through continued education, employee resource groups and targeted 
recruiting and development across our organization.

We  strive  to  nurture  and  uphold  an  inclusive  and  diverse  environment,  free  from  discrimination  of  any  kind, 
including sexual or other discriminatory/harassing behavior. We do this by setting an appropriate tone at the top with an 
open-door policy, having robust policies/procedures in our Code of Ethics and Whistleblower Policy as well as maintaining 
an internal audit function - all of which support compliance with regulations and ethical behavior.

Website Disclosure

We  use  our  website,  https://investors.groceryoutlet.com,  as  a  channel  of  distribution  of  Company  information. 
Financial and other important information about us is routinely accessible through and posted on our website. Accordingly, 
investors should monitor our website, in addition to following our press releases, SEC filings and public conference calls 
and webcasts. The contents of our website and information accessible through our website is not, however, incorporated by 
reference  or  a  part  of  this  report.  Our  annual  reports  on  Form  10-K,  quarterly  reports  on  Form  10-Q,  current  reports  on 
Form  8-K  and  all  amendments  to  those  reports,  and  the  Proxy  Statement  for  our  Annual  Meeting  of  Stockholders  are 
available, free of charge, on our website as soon as practicable after the we file the reports with the SEC.

11

Information about our Executive Officers

The following table sets forth information about our executive officers as of the date of this filing:

Name
Eric J. Lindberg, Jr
Robert Joseph Sheedy, Jr
Charles C. Bracher
Andrea R. Bortner
Pamela B. Burke

Heather L. Mayo
Brian T. McAndrews
Steven K. Wilson

Age Position
51 Chief Executive Officer and Director
47 President
49 EVP, Chief Financial Officer
59 EVP, Chief Human Resources Officer
54 EVP, Chief Stores Officer, Interim General Counsel and 

Secretary

58 EVP, Chief Sales and Merchandising Officer, East
61 SVP, Chief New Store Development Officer
57 SVP, Chief Purchasing Officer

Set forth below is a brief description of the business experience of our executive officers. All of our officers serve at 

the discretion of our Board of Directors.

Eric J. Lindberg, Jr. has served as our Chief Executive Officer since January 2019 and as a director since January 
2006. Previously, from January 2006 to December 2018, Mr. Lindberg served as our Co-Chief Executive Officer. Prior to 
being appointed Co-Chief Executive Officer, Mr. Lindberg served in various positions with us since 1996. As our Chief 
Executive Officer, Mr. Lindberg brings to our Board of Directors significant senior leadership, and his detailed knowledge 
of our operations, finances, strategies and industry garnered over his 23-year tenure with us makes him well qualified to 
serve as our Chief Executive Officer and as a member of the Board of Directors. Mr. Lindberg and S. MacGregor Read Jr., 
the Vice Chairman of our Board of Directors, are cousins by marriage.

Robert  Joseph  Sheedy,  Jr.  has  served  as  our  President  since  January  2019.  Mr.  Sheedy  previously  served  as  our 
Chief Merchandise, Marketing & Strategy Officer from April 2017 to December 2018, our Chief Merchandise & Strategy 
Officer from March 2014 to April 2017 and our Vice President, Strategy from April 2012 to February 2014. Before joining 
us, Mr. Sheedy served in various roles at Staples Inc., an office supply company, from 2005 to 2012, most recently as their 
Vice President, Strategy.

Charles  C.  Bracher  has  served  as  our  EVP,  Chief  Financial  Officer  since  August  2012.  Before  joining  us,  Mr. 
Bracher served in various roles at Bare Escentuals, Inc., a mineral cosmetics company, from 2005 to 2012, most recently as 
Chief Financial Officer. Mr. Bracher began his career in the Investment Banking Division of Goldman, Sachs & Co.

Andrea R. Bortner has served as our EVP, Chief Human Resources officer since March 2020. Before joining us, Ms. 
Bortner served as Chief Human Resources Officer at Maxar Technologies, Inc., a space technology company, from August 
2016  to  October  2019  and  as  Chief  Human  Resources  Officer  at  Catalina,  an  advertising  and  marketing  company,  from 
August 2012 to June 2016.

Pamela B. Burke has served as our EVP, Chief Stores Officer, Interim General Counsel and Secretary since January 
2022. Ms. Burke previously served as our EVP, Chief Administrative Officer, General Counsel and Secretary from January 
2019 to December 2021 and our General Counsel and Secretary from June 2015 to December 2018. Before joining us, Ms. 
Burke  served  in  various  management  positions  at  CRC  Health  Group,  Inc.,  a  provider  of  specialized  behavioral  health 
services, most recently as Senior Vice President of Legal, HR and Risk from April 2010 to February 2015.

Heather  L.  Mayo  has  served  as  our  EVP,  Chief  Sales  and  Merchandising  Officer,  East  since  August  2020  and 
previously  served  as  Executive  Vice  President  of  Sales  and  Merchandising,  East  since  October  2019.  As  previously 
disclosed, Ms. Mayo will be departing from the Company on March 4, 2022. Before joining us, Ms. Mayo served as Chief 
Merchandising  Officer  of  Boxed,  a  wholesale  retailer,  from  November  2016  to  September  2017.  Ms.  Mayo  served  in 
various roles in merchandising and operations at Sam's Club, a division of Walmart, from 2004 to 2016, most recently as 
their  Senior  Vice  President,  Operations  for  the  West  Division  from  February  2015  to  March  2016  and  as  Senior  Vice 
President, Operations for the South Division from August 2014 to February 2015.

Brian  T.  McAndrews  has  served  as  our  SVP,  Chief  New  Store  Development  Officer  since  August  2020  and 
previously served as Senior Vice President of Store Development overseeing all company real estate functions since July 
2018. Before joining us, Mr. McAndrews served as Chief Real Estate Officer at Conn's Home Plus from June 2017 to June 
2018 and as Senior Vice President, Global Real Estate & Construction at Dollar Financial Corporation from February 2010 
to June 2017. 

12

Steven  K.  Wilson  has  served  as  our  SVP,  Chief  Purchasing  Officer  since  August  2020  and  previously  served  as 
Senior Vice President of Purchasing since February 2018 and served as our Vice President of Purchasing from July 2006 to 
January  2018.  Prior  to  being  appointed  Vice  President  of  Purchasing,  Mr.  Wilson  has  served  in  various  positions  of 
increasing responsibility since 1994.

13

ITEM 1A. RISK FACTORS

The following risk factors may be important to understanding any statement in this Annual Report on Form 10-K or 
elsewhere. A number of factors, whether currently known or unknown, including but not limited to the factors described 
below, could materially adversely affect our business, business prospects, financial condition, operating results, cash flows 
and  stock  price,  and  may  cause  actual  results,  performance  or  achievements  in  future  periods  to  differ  materially  from 
those assumed, projected or contemplated. Additional risks and uncertainties that we are unaware of, or that we currently 
believe are not material, may also become important factors that materially and adversely affect our business.

The following is a summary of the principal risks that could adversely affect our business, operations and financial 

results:

Risks Related to Our Operations

•

•
•
•
•
•
•
•
•

•
•
•
•

•
•
•
•

failure of suppliers to consistently supply us with opportunistic products at attractive pricing, which is generally 
not in our control; 

inability to successfully identify trends and maintain an appropriate level of opportunistic products; 

failure to maintain or increase comparable store sales; 

inflation and other changes affecting the market prices of the products we sell; 

failure to open, relocate or remodel stores on schedule and on budget; 

risks associated with newly opened stores; 

costs and successful implementation of marketing, advertising and promotions; 

failure to maintain our reputation and the value of our brand, including protecting our intellectual property; 

any significant disruption to our distribution network, the operations of our distributions centers and our timely 
receipt of inventory;

inability to maintain sufficient levels of cash flow from our operations; 

risks associated with leasing substantial amounts of space; 

failure to participate effectively in the growing online retail marketplace;

natural  or  man-made  disasters,  unusual  weather  conditions  (which  may  become  more  frequent  due  to  climate 
change),  power  outages,  pandemic  outbreaks,  terrorist  acts,  global  political  events  or  other  serious  catastrophic 
events and the concentration of our business operations;

unexpected costs and negative effects if we incur losses not covered by our insurance program; 

inability to attract, train and retain highly qualified employees; 

difficulties associated with labor relations and shortages; 

loss of our key personnel or inability to hire additional qualified personnel; 

Risks Related to Our Business Environment 

competition in the retail food industry; 

risks associated with economic conditions; 

•
•
• movement of consumer trends toward private labels and away from name-brand products; 
•

the outbreak of COVID-19 and its variants; 

Risks Related to Data Protection, Cybersecurity and our Information Technology Systems

•

failure to maintain the security of information we hold relating to personal information or payment card data of 
our customers, employees and suppliers; 

• material disruption to our information technology systems; 

Risks Related to Legal and Regulatory Risks 

•

risks associated with products we and our independent operators ("IOs") sell; 

14

•
•

risks associated with laws and regulations generally applicable to retailers; 

legal proceedings from customers, suppliers, employees, governments or competitors; 

Risks Related to Our IO Model

•
•
•
•
•
•
•
•
•

failure of our IOs to successfully manage their business; 

failure of our IOs to repay notes outstanding to us; 

inability to attract and retain qualified IOs; 

inability of our IOs to avoid excess inventory shrink; 

any loss or changeover of an IO; 

legal proceedings initiated against our IOs; 

legal challenges to the IO/independent contractor business model; 

failure to maintain positive relationships with our IOs; 

risks associated with actions our IOs could take that could harm our business; 

Risks Associated with our Indebtedness

•

•

our substantial indebtedness could affect our ability to operate our business, react to changes in the economy or 
industry or pay our debts and meet our obligations;

restrictive covenants in our debt agreements may restrict our ability to pursue our business strategies, and failure 
to comply with any of these restrictions could result in acceleration of our debt;

Risks Related to Accounting, Tax and Financial Statement Matters

•
•

risks associated with tax matters; 

changes in accounting standards and subjective assumptions, estimates and judgments by management related to 
complex accounting matters;

Risks Related to Our Common Stock

•

•

•

our quarterly operating results fluctuate and may fall short of prior periods, our projections or the expectations of 
securities analysts or investors;

future sales, or the perception of future sales, by us or our existing stockholders in the public market could cause 
the market price for our common stock to decline; and

provisions in our organizational documents could delay or prevent a change of control.

For a more complete discussion of the material risks facing our business, see below.

15

Risks Related to Our Operations

We  depend  on  suppliers  to  consistently  supply  us  with  opportunistic  products  at  attractive  pricing,  which  is 
generally not in our control.

Our  business  is  dependent  on  our  ability  to  strategically  source  a  sufficient  volume  and  variety  of  opportunistic 
products  at  attractive  pricing.  While  opportunistic  buying,  operating  with  appropriate  inventory  levels  and  frequent 
inventory  turns  are  key  elements  of  our  business  strategy,  they  subject  us  to  risks  related  to  the  pricing,  quantity,  mix, 
quality  and  timing  of  inventory  flowing  to  our  stores.  We  do  not  have  significant  control  over  the  supply,  cost  or 
availability of many of the opportunistic products offered for sale in our stores. Shortages or disruptions in the availability 
of  quality  products  that  excite  our  customers  and  drive  customer  traffic  could  have  a  material  adverse  effect  on  our 
business, financial condition and results of operations.

All  of  our  inventory  is  acquired  through  purchase  orders  and  we  generally  do  not  have  long-term  contractual 
agreements with our suppliers that obligate them to provide us with products exclusively or at specified quantities or prices, 
or at all. Any of our current suppliers may decide to sell products to our competitors and may not continue selling products 
to  us.  In  order  to  retain  our  competitive  advantage,  we  need  to  continue  to  develop  and  maintain  relationships  with 
qualified suppliers that can satisfy our standards for quality and our requirements for delivery of products in a timely and 
efficient manner at attractive prices. The need to grow existing relationships and develop new relationships with qualified 
suppliers  will  be  particularly  important  as  we  seek  to  expand  our  operations  and  enhance  our  product  offerings  in  the 
future.

Manufacturers  and  distributors  of  name-brand  products  have  become  increasingly  consolidated.  Further 
consolidation of manufacturers or distributors could reduce our supply options and detrimentally impact the terms under 
which we purchase products. If one or more of our existing significant suppliers were to be unable or unwilling to continue 
providing  products  to  us  on  attractive  terms,  or  at  all,  we  may  have  difficulty  finding  replacement  suppliers  on 
commercially  reasonable  terms  or  at  all.  The  loss  of  one  or  more  of  our  existing  significant  suppliers  or  our  inability  to 
develop relationships with new suppliers could reduce our competitiveness, slow our plans for further expansion and cause 
our sales and operating results to be materially adversely affected.

Our  supply  chain  is  subject  to  risks,  including  distribution  and  transportation,  labor  disputes  or  constraints,  union 
organizing  activities,  financial  liquidity,  inclement  weather,  natural  disasters,  significant  public  health  and  safety  events, 
supply  constraints  and  general  economic  and  political  conditions  that  could  limit  their  ability  to  provide  us  with  quality 
products. As discussed in "Item 1. Business" and elsewhere in these risk factors, these risks have and may continue to delay 
or preclude delivery of product to us on a timely basis or at all.

We may not be able to successfully identify trends to meet consumer demand and maintain an appropriate level of 
opportunistic products.

We depend on repeat visits by our customer base to drive sales, and we rely on desirable opportunistic products at 
discounts to excite our customers to make such repeat visits. We may not successfully address consumer trends or be able 
to  acquire  desirable  opportunistic  products,  and  we  expect  competition  for  customers  to  increase  as  online  shopping  by 
customers  continues  to  expand.  Customer  demand  for  certain  products  has  fluctuated  as  the  COVID-19  pandemic  has 
progressed and customer behaviors have changed. In fiscal 2021, and ongoing to an extent, consumer behavior has been 
impacted  by  increased  consumer  mobility  and  travel,  higher  food-away-from-home  spend,  continued  consolidation  of 
grocery store visits, elevated grocery e-commerce usage and higher levels of government stimulus, leading consumers to 
prioritize convenience over value. These circumstances have led to a decline in our customer count during fiscal 2021 and 
it is uncertain whether such changes are temporary. Further, in response to the COVID-19 pandemic, many CPGs reduced 
SKU assortment, resulting in lower levels of opportunistic product.

We generally make individual purchase decisions for products that become available, and these purchases may be 
for large quantities that we may not be able to sell on a timely or cost-effective basis. Some of our products are sourced 
from suppliers at significantly reduced prices for specific reasons, and we are not always able to purchase specific products 
on a recurring basis. To the extent that some of our suppliers are better able to manage their inventory levels and reduce the 
amount  of  their  excess  inventory,  the  amount  of  over-stock  and  short-dated  products  available  to  us  could  also  be 
materially  reduced,  making  it  difficult  to  deliver  products  to  our  customers  at  attractive  prices.  Maintaining  adequate 
inventory of quality, name-brand products requires significant attention and monitoring of market trends, local markets and 
developments with suppliers and our distribution network, and it is not certain that we or IOs will be effective in inventory 
management.

We  base  our  purchases  of  inventory,  in  part,  on  our  sales  forecasts.  If  our  sales  forecasts  overestimate  customer 
demand,  we  may  experience  higher  inventory  levels  and  need  to  take  markdowns  on  excess  or  slow-moving  inventory, 

16

leading  to  decreased  profit  margins.  Conversely,  if  our  sales  forecasts  underestimate  customer  demand,  we  may  have 
insufficient inventory to meet demand, leading to lost sales, either of which could materially adversely affect our financial 
performance.  In  addition,  a  majority  of  the  assortment  in  each  Grocery  Outlet  store  is  selected  by  IOs  based  on  local 
preference  and  shopping  history,  and  the  inability  of  the  IOs  to  successfully  identify  trends  in  the  local  market  could 
materially adversely affect our financial performance.

Our long-term success depends in part on our ability and the ability of the IOs to maintain or increase comparable 
store  sales,  and  if  we  are  unable  to  achieve  comparable  store  growth  over  the  long-term,  our  profitability  and 
performance could be materially adversely impacted.

The IOs are responsible for store operations. Our success depends on, among other things, increasing comparable 
store sales through our opportunistic purchasing strategy and the ability of the IOs to increase sales and profits. To increase 
net sales, and therefore comparable store sales growth and profits, we and the IOs focus on delivering value and generating 
customer  excitement  by  strengthening  opportunistic  purchasing,  providing  an  increasing  number  of  everyday  products, 
optimizing inventory management, maintaining strong store conditions and effectively marketing current products and new 
product offerings. Competition and pricing pressures from competitors and suppliers may also materially adversely impact 
our comparable sales if we lose customers as a result.

After many years of consecutive growth in comparable store sales, we had year-over-year declines in fiscal 2021, 
primarily  due  to  outsized  financial  performance  in  fiscal  2020  and  continued  impacts  of  the  COVID-19  pandemic, 
including changes in consumer behavior, supplier issues and other related challenges. Our comparable store sales growth 
could  continue  to  be  lower  than  our  historical  average  or  our  future  target  for  many  reasons,  many  of  which  we  do  not 
significantly  control,  including  general  economic  conditions  that  may  not  favor  our  model,  operational  performance 
(including by the IOs), price inflation or deflation, or changes in response to competitive factors, changes in our existing 
supplier  relationships  or  our  inability  to  develop  new  supplier  relationships,  industry  competition  (e-commerce),  new 
competitive  entrants  near  our  stores,  price  changes  in  response  to  competitive  factors,  any  comparison  year  or  quarter 
having above-average net sales results, possible supply shortages or other operational disruptions, the number and dollar 
amount  of  customer  transactions  in  our  stores,  our  ability  to  provide  product  or  service  offerings  that  generate  new  and 
repeat visits to our stores and the level of customer engagement that we and the IOs provide in our stores. In addition, we 
may not accurately model cannibalization by our new stores when we open new stores in established markets, which could 
reduce comparable store sales.

Because we are an extreme value retailer and compete to a substantial degree on price, changes affecting the market 
prices of the products we sell, many of which we cannot control, including due to inflation or deflation, competition, 
supplier  increases  in  freight,  supply  or  other  operating  costs,  including  energy  prices,  or  worsening  economic 
conditions, could materially adversely affect our financial condition and operating results.

A critical differentiator of our business is our ability to offer value to our customers, including offering prices that 
are substantially below those offered by some of our competitors. We carefully monitor the market prices of our products 
in  order  to  maintain  our  price  advantage  and  reputation.  Recently,  we  have  experienced  varying  levels  of  inflation, 
resulting  in  part  from  various  supply  disruptions,  increased  shipping/transportation  costs,  increased  commodity  costs, 
increased  labor  costs  in  the  supply  chain  and  other  disruptions  caused  by  the  COVID-19  pandemic  and  the  uncertain 
economic  environment,  which  we  have  not  been  able  to  fully  offset  through  price  increases.  Our  IOs  have  experienced 
increased costs related to labor and utilities, among others. If costs of goods continue to increase and our suppliers seek 
price increases from us, we may not be able to mitigate such increases and have sometimes, and may continue to, increase 
our prices, which could deter customer traffic and reduce the number and average basket size of customer transactions. If 
our  competitors  substantially  lower  their  prices,  we  may  lose  customers  and  mark  down  prices.  Our  gross  margins  and 
profitability also may be adversely impacted by higher supply costs that we cannot fully pass along or if we need to lower 
product prices due to competition. As a result of our low-price model, the foregoing competitive pressures may reduce our 
profitability and materially adversely affect our business, financial condition and results of operations.

Our growth strategy is highly dependent on our ability to identify and open future store locations and relocate or 
remodel existing store locations in new and existing markets. 

We  believe  that  new  store  growth  remains  our  biggest  driver  of  long-term  stockholder  value.  We  opened  36  new 
stores in fiscal 2021. Our ability to open stores in a timely and successful manner depends in part on the following factors: 
the  ability  to  attract  potential  IOs  who  are  strong  entrepreneurs;  the  availability  of  attractive  store  locations  (including 
stores  that  will  not  compete  significantly  with  existing  stores  and  that  can  be  reasonably  serviced  by  our  distribution 
network) and rent prices; the costs of construction and the availability of construction labor and materials; the absence of 
entitlement  processes  or  occupancy  delays;  the  ability  to  negotiate  acceptable  lease  and  development  terms;  our 
relationships  with  current  and  prospective  landlords;  the  ability  to  secure  and  manage  the  inventory  necessary  for  the 

17

launch and operation of new stores; the availability of capital funding for expansion; and general economic conditions. Any 
or all of these factors and conditions could materially adversely affect our growth and profitability.

Our  goal  is  to  expand  our  store  base  by  approximately  10%  annually  over  the  next  several  years.  However,  we 
cannot assure you that we will be able to consistently (on a year-over-year basis) achieve this level of new store growth and 
believe  that  we  will  be  below  this  goal  for  fiscal  2022.  Recently,  as  a  result  of  the  COVID-19  pandemic,  planned 
construction and opening of new stores have been, and may continue to be, negatively impacted due to labor and materials 
shortages as well as longer lead times in lease execution, site permitting and construction. These challenges will impact our 
new store growth in 2022. In addition, our planned new store growth in fiscal 2022 is expected to be more back-weighted 
towards the second half of the year. Additionally, we may desire to or need to expand into neighboring states and regions in 
the  United  States  to  meet  our  growth  goals,  and  such  expansion  heightens  the  risks,  challenges  and  uncertainties  of 
development. We may not have the level of cash flow or financing necessary to support our growth strategy. Further, much 
of our new store growth is in new markets where we do not have the same brand recognition at this time. Our proposed 
expansion  will  place  increased  demands  on  our  operational,  managerial  and  administrative  resources.  These  increased 
demands  could  cause  us  to  operate  our  existing  business  less  efficiently,  which  in  turn  could  cause  deterioration  in  the 
financial performance of our existing stores. If we experience a decline in performance, we may slow or discontinue store 
openings,  or  we  may  decide  to  close  stores  that  are  unable  to  operate  in  a  profitable  manner.  If  we  fail  to  successfully 
implement our growth strategy, including by opening new stores on a timely basis and on budget, our financial condition 
and operating results may be adversely affected.

Our newly opened stores may negatively impact our financial results in the short-term and/or may not achieve sales 
and operating levels consistent with our more mature stores on a timely basis or at all.

We have actively pursued new store growth, including in new markets, and plan to continue doing so in the future. 
Our new store openings may not be successful or reach the sales and profitability levels of our existing stores, and may 
impact our ability to attract and develop potential IOs. Some new stores may be located in areas with different competitive 
and market conditions as well as different customer discretionary spending patterns than our existing markets. Some new 
stores and future new store opportunities may be located in new geographic areas where we have limited or no meaningful 
experience or brand recognition. We may experience a higher cost of entry in those markets as we build brand awareness 
and  drive  customers  to  incorporate  us  into  their  shopping  habits.  For  example,  in  Southern  California  the  IOs  have 
experienced  slower  growth  and  profitability  than  our  existing  stores  as  they  continue  to  build  brand  awareness  in  the 
market.

New store openings may negatively impact our financial results in the short-term due to the effect of store opening 
costs  and  lower  sales  and  contribution  to  overall  profitability  during  the  initial  period  following  opening.  New  stores, 
particularly those in new markets, build their sales volume, brand recognition and customer base over time and, as a result, 
generally have  lower margins and higher operating  expenses  as  a  percentage  of  sales  than  our  more  mature  stores. New 
stores may not achieve sustained sales and operating levels consistent with our more mature store base on a timely basis or 
at all. This lack of performance may have a material adverse effect on our financial condition and operating results.

We  may  not  anticipate  all  of  the  challenges  imposed  by  the  expansion  of  our  operations  into  new  geographic 
markets. We may not manage our expansion effectively, and our failure to achieve or properly execute our expansion plans 
could limit our growth or have a material adverse effect on our business, financial condition and results of operations.

Our success depends upon the successful implementation of our marketing, advertising and promotional efforts.

We promote brand awareness and drive customers to shop through centralized marketing initiatives along with local 
IO marketing efforts. We and the IOs use marketing and promotional programs to attract customers into our stores and to 
encourage  purchases.  If  we  or  the  IOs  are  unable  to  develop  and  implement  effective  marketing,  advertising  and 
promotional strategies, we may be unable to achieve and maintain brand awareness and repeat store visits. We may not be 
able to advertise cost effectively in new or smaller markets in which we have fewer stores, which could slow growth at 
such  stores.  Changes  in  the  amount  and  degree  of  promotional  intensity  or  merchandising  strategies  by  our  competitors 
could  cause  us  to  have  difficulties  in  retaining  existing  customers  and  attracting  new  customers.  If  the  efficacy  of  our 
marketing or promotional activities declines or if such activities of our competitors are more effective than ours, it could 
have a material adverse effect on our business, financial condition and results of operations.

We  do  not  maintain  a  loyalty  program  for  customers,  and  our  competitors  may  be  able  to  offer  their  customers 
promotions or loyalty program incentives that could result in fewer shopping trips to or purchases from our stores. If we are 
unable to retain the loyalty of our customers, our sales could decrease and we may not be able to grow our store base as 
planned, which could have a material adverse effect on our business, financial condition and results of operations. Certain 
of  our  competitors  have  established  mobile  apps  and  personalized  marketing  and  there  can  be  no  assurance  that  our 
investment in this area will be repaid.

18

If we fail to maintain our reputation and the value of our brand, including protection of our intellectual property, 
our sales and operating results may decline and the carrying value of our goodwill and other intangible assets may 
be impaired.

We believe our continued success depends on our ability to maintain and grow the value of our brand. Brand value 
is based in large part on perceptions of subjective qualities. The reputation of our company and our brand may be damaged 
in all, one or some of the markets in which we do business, by adverse events at the corporate level or by an IO acting 
outside  of  Grocery  Outlet's  brand  standards,  or  by  action  (or  inaction),  by  us  or  our  IOs  on  issues  like  social  policies, 
merchandising, compliance related to social, product, labor and environmental standards or other sensitive topics. Further, 
any  perceived  lack  of  transparency  about  such  matters,  could  harm  our  reputation.  The  increasing  use  of  social  media 
platforms and online forums may increase the chance that an adverse event could negatively affect the reputation of our 
brand. The online dissemination of negative information about our brand, including inaccurate information, could harm our 
reputation and our brand.

We  regard  our  intellectual  property,  including  trademarks  and  service  marks,  as  having  significant  value,  and  our 
brand is an important factor in the marketing of our stores. We monitor and protect against activities that might infringe, 
dilute  or  otherwise  violate  our  trademarks  and  other  intellectual  property  and  rely  on  trademark  and  other  laws  of  the 
United  States,  but  we  may  not  be  able  or  willing  to  successfully  enforce  our  trademarks  or  intellectual  property  rights 
against competitors or challenges by others. For example, we are aware of certain companies in jurisdictions where we do 
not  currently  operate  using  the  term  "GROCERY  OUTLET."  Moreover,  we  have  disclaimed  the  terms  "GROCERY 
OUTLET" and "MARKET" with respect to our "GROCERY OUTLET BARGAIN MARKET" trademarks, among other 
disclaimed terms with respect to our registered trademarks and trademark applications. If a third party uses such disclaimed 
terms  in  its  trademarks,  we  cannot  object  to  such  use.  If  we  fail  to  protect  our  trademarks  or  other  intellectual  property 
rights, others may copy or use our trademarks or intellectual property without authorization, which may harm the value of 
our  brand,  reputation,  competitive  advantages  and  goodwill  and  adversely  affect  our  financial  condition,  cash  flows  or 
results of operations. Actions we have taken to establish and protect our intellectual property rights may not be adequate.

There may in the future be opposition and cancellation proceedings from time to time with respect to some of our 
intellectual  property  rights.  In  some  cases,  litigation  may  be  necessary  to  protect  or  enforce  our  trademarks  and  other 
intellectual  property  rights.  Furthermore,  third  parties  may  assert  intellectual  property  claims  against  us,  and  we  may  be 
subject to liability, required to enter into costly license agreements, if available at all, required to rebrand our products and/
or  prevented  from  selling  some  of  our  products  if  third  parties  successfully  oppose  or  challenge  our  trademarks  or 
successfully  claim  that  we  infringe,  misappropriate  or  otherwise  violate  their  trademarks,  copyrights,  patents  or  other 
intellectual  property  rights.  Bringing  or  defending  any  such  claim,  regardless  of  merit,  and  whether  successful  or 
unsuccessful,  could  be  expensive  and  time-consuming  and  have  a  negative  effect  on  our  business,  reputation,  results  of 
operations and financial condition.

Our  brand  value  and  intellectual  property  represents  a  significant  portion  of  our  goodwill  and  intangible  assets. 
Accounting  rules  require  us  to  review  the  carrying  value  of  our  goodwill  and  other  intangible  assets  for  impairment 
annually or whenever events or changes in circumstances indicate that the carrying value of such assets may not be fully 
recoverable.  If  the  testing  performed  indicates  that  impairment  has  occurred,  we  are  required  to  record  a  non-cash 
impairment charge. The testing goodwill and intangible assets for impairment requires us to make estimates that are subject 
to significant assumptions. Changes in our estimates, or changes in actual performance compared with these estimates, may 
affect  the  fair  value  of  goodwill  or  intangible  assets,  which  also  may  result  in  an  non-cash  impairment  charge.  If  a 
significant  amount  of  our  goodwill  and  other  intangible  assets  were  deemed  to  be  impaired,  our  financial  condition  and 
results of operations could be materially adversely affected.

We are currently experiencing disruptions in our distribution network causing the timely receipt of inventory to our 
distribution centers and stores to be impaired, which has had and could continue to have an adverse impact on our 
operating performance.

We rely on our distribution and transportation network to provide goods to our distribution centers and stores in a 
timely and cost-effective manner. Our stores are highly dependent on the successful operations of our distribution network, 
including because IOs typically order multiple deliveries per week and many of our products have a limited shelf life from 
the time of purchase, particularly opportunistic buys and fresh foods. Deliveries to our stores occur from our distribution 
centers or directly from our suppliers. We use three primary leased distribution centers that we operate and five primary 
distribution  centers  operated  by  third-parties.  Any  disruption,  unanticipated  or  unusual  expense  or  operational  failure 
related to this process could affect store operations negatively. During 2021 COVID-19-related labor shortages and supply 
chain disruptions caused and continue to cause logistical challenges for us and many other businesses in the retail industry, 
causing delay in product delivery to our distribution centers, stores and customers. These logistical challenges have also 
caused increased costs to deliver goods to our stores resulting from increased fuel costs, increased carrier rates and driver 

19

wages as a result of driver shortages, a decrease in transportation capacity, and slowdowns. If these circumstance continue, 
they could have a material adverse impact on our operations and our ability to generate sales and earn profits. 

In addition, events beyond our control, such as disruptions in operations due to fire or other catastrophic events or 
labor  disagreements,  may  result  in  delays  in  the  delivery  of  merchandise  to  our  stores.  While  we  maintain  business 
interruption  insurance,  in  the  event  our  distribution  centers  are  shut  down  for  any  reason,  such  insurance  may  not  be 
sufficient, and any related insurance proceeds may not be timely paid to us. Furthermore, there can be no guarantee that we 
will be able to renew the leases or third-party distribution and transportation contracts, as applicable, on our distribution 
centers on attractive terms or at all, which may increase our expenses and cause temporary disruptions in our distribution 
network.

As  we  continue  to  implement  our  store  growth  strategy,  effectively  managing  our  distribution  network  and 
distribution centers will become more complex. Our new store locations receiving shipments may be further away from our 
distribution  centers,  which  may  increase  transportation  costs  and  may  create  transportation  scheduling  strains,  or  may 
require us to add additional facilities to the network.

We will require significant capital to fund our expanding business, including for investing in technology upgrades. 
If  we  are  unable  to  maintain  sufficient  levels  of  cash  flow  from  our  operations,  we  may  not  be  able  to  execute  or 
sustain  our  growth  strategy  or  we  may  require  additional  financing,  which  may  not  be  available  to  us  on 
satisfactory terms or at all.

Our cash flow from operations may not provide sufficient capital to support our expanding business and execute our 
growth strategy, including to pay our lease obligations, build out new stores and distribution centers, remodel our stores, 
purchase  opportunistic  inventory,  pay  employees  competitive  wages  and  provide  benefits,  continue  the  ongoing 
modernization,  enhancement  and  maintenance  of  our  information  systems  (including  our  ongoing  updates  to  our 
customized enterprise resource planning system), make loans to IOs and further invest in the business. Further, our plans to 
grow our store base may create cash flow pressure if new locations do not perform as projected.

We  may  need  to  obtain  additional  funds  through  public  or  private  financings,  collaborative  relationships  or  other 
arrangements. Any equity financing or convertible financing that we may pursue could result in additional dilution to our 
existing  stockholders  and  would  be  subject  to  capital  market  conditions  at  the  time  of  any  offering.  Debt  financing,  if 
available, would increase our leverage and may involve restrictive covenants that could affect our ability to raise additional 
capital or operate our business. Additional financing may not be available to us on attractive terms to us, if at all. Inability 
to obtain necessary or desired liquidity could impede our competitive position, business, financial condition and results of 
operations  and  we  may  need  to  delay,  limit  or  eliminate  planned  store  openings  or  operations  or  other  elements  of  our 
growth strategy.

We  are  subject  to  risks  associated  with  leasing  substantial  amounts  of  space,  including  future  increases  in 
occupancy costs.

We  currently  lease  substantially  all  of  our  store  locations,  primary  distribution  centers  and  administrative  offices 
(including our headquarters in Emeryville, California), and a number of these leases expire or are up for renewal each year. 
Our operating leases typically have initial lease terms of ten years with renewal options for two or three successive five-
year periods at our discretion.

Typically,  the  largest  portion  of  a  store's  operating  expense  that  we  bear  is  the  cost  associated  with  leasing  the 
location. Our total lease payment obligations for all operating leases in existence as of January 1, 2022 was $113.2 million 
for fiscal year 2022 and $1.3 billion in aggregate for fiscal years 2023 through 2039, and these obligations will increase as 
we  open  new  stores  that  are  leased.  We  are  also  generally  responsible  for  property  taxes,  insurance  and  common  area 
maintenance  for  our  leased  properties.  If  we  are  unable  to  make  the  required  payments  under  our  leases,  the  lenders  or 
owners of the relevant leased properties, distribution centers or administrative offices may, among other things, repossess 
those assets, which could adversely affect our ability to conduct our operations. In addition, our failure to make payments 
under  our  operating  leases  could  trigger  defaults  under  other  leases  or  under  our  First  Lien  Credit  Agreement  (defined 
below), which could cause the counterparties under those agreements to accelerate the obligations due thereunder.

The  operating  leases  for  our  store  locations,  distribution  centers  and  administrative  offices  expire  at  various  dates 
through 2039. When the lease term for our stores expire, we may be unable to negotiate renewals, either on commercially 
reasonable terms or at all, which could cause us to close stores or to relocate stores within a market on less favorable terms. 
Any of these factors could cause us to close stores in desirable locations, which could have a material adverse impact on 
our results of operations.

Over time, current store locations may not continue to be desirable because of changes in demographics within the 
surrounding area or a decline in shopping traffic. While we have the right to terminate some of our leases under specified 

20

conditions,  we  may  not  be  able  to  terminate  a  particular  lease  if  or  when  we  would  like  to  do  so.  If  we  decide  to  close 
stores, we are generally required to continue to perform obligations under the applicable leases, which generally include 
paying  rent  and  operating  expenses  for  the  balance  of  the  lease  term.  When  we  assign  leases  or  sublease  space  to  third 
parties, we can remain liable on the lease obligations if the assignee or sublessee does not perform.

We  have  very  limited  experience  competing  in  the  growing  online  retail  marketplace  and  we  have  committed 
limited resources to such efforts to date.

Recently,  we  entered  into  a  pilot  partnership  with  Instacart  to  test  online  shopping  at  a  limited  number  of  stores. 
Certain of our competitors and a number of pure online retailers have already established robust online operations and have 
increased their online sales as a result of the COVID-19 pandemic. 

As the COVID-19 pandemic has progressed, customer behaviors have changed causing a decrease in the number of 
our stores visited as online purchases have increased for retailers that compete with us. Increased competition from online 
grocery retailers and our lack of a robust online retail presence may reduce our customers' desire to purchase products from 
us.  If  we  decide  to  expand  our  online  shopping  business,  we  will  be  exposed  to  new  risks  and  challenges.  Furthermore, 
there  can  be  no  assurance  that  any  investments  that  we  make  to  test  or  expand  our  online  shopping  capabilities  will  be 
repaid. These factors could have a material adverse effect on our business, financial condition and results of operations.

Natural  or  man-made  disasters,  unusual  weather  conditions,  power  outages,  pandemics,  terrorist  acts,  political 
events  and  other  serious  catastrophic  events  could  disrupt  our  business,  may  expose  us  to  unexpected  costs  and 
negatively affect our financial performance. The current concentration of our stores creates an exposure to local or 
regional impacts of such events and local economic downturns.

Our business has been and could in the future be severely impacted by natural or man-made disasters and unusual 
weather  conditions  (which  may  become  more  frequent  due  to  climate  change),  power  outages,  pandemic  outbreaks 
(including the COVID-19 pandemic), terrorist acts, global political events and other serious catastrophic events beyond our 
control.  In  the  event  of  a  natural  or  man-made  disaster,  governments  have  and,  in  the  future,  may  declare  a  state  of 
emergency  and  impose  regulations  on  business  operations.  These  occurrences  could  adversely  impact  our  business  by 
causing direct asset or inventory losses or physical damage to our distribution centers or our stores, store closures, reduced 
customer traffic or changed shopping behaviors, disruptions to production, supply and delivery of products to our stores, 
staffing  shortages,  increased  costs  or  disruptions  to  our  information  systems  and  other  systems.  With  respect  to  future 
outbreaks,  to  the  extent  that  a  pathogen  is,  or  is  perceived  to  be,  food-borne,  the  price  and  availability  of  certain  food 
products may be impacted and could cause our customers to consume less of such product.

As of January 1, 2022, we operated 245 stores and distributed product from four distribution centers in California in 
addition to having our administrative offices in California, making California our largest market, representing 59% of our 
total stores. As a result, our business is currently more susceptible to any unforeseen events or circumstances of the types 
described above that negatively affect these areas as well as regional conditions, economic downturns or disruptions, such 
as  changes  in  demographics,  population  and  employee  bases,  wage  increases,  property  tax  increases,  and  changes  in 
economic  conditions,  than  the  operations  of  more  geographically  diversified  competitors.  For  example,  there  have  been 
significant  fires  across  the  west  coast  of  the  United  States  from  2018  through  2021.  In  2018,  our  store  in  Paradise, 
California, burned down entirely and we have also suffered inventory losses related to power outages and evacuations due 
to fires. In 2021, there were additional significant fires in California and the Pacific Northwest causing a number of stores 
to be closed and requiring evacuations. For example, the Caldor fire caused our South Lake Tahoe store to close for a week 
resulting in inventory losses due to the evacuation. The frequency and severity of wildfires may increase in the future due 
to climate change.

Any of these factors may disrupt our business and materially adversely affect our financial condition and results of 
operations and the occurrence of any of these events in a region where our stores or other operations are concentrated may 
increase the impact of such disruption and adverse effect.

We may incur losses not covered by our insurance or claims may differ from our estimates.

Our insurance coverage may not be sufficient, and any related insurance proceeds may not be timely paid to us. Our 
insurance coverage reflects deductibles, self-insured retentions, limits of liability and similar provisions that we believe are 
reasonable  based  on  our  operations.  However,  there  are  types  of  losses  we  may  incur  but  against  which  we  cannot  be 
insured or which we believe are not economically reasonable to insure, such as losses due to certain cyber events, acts of 
war,  employee  and  certain  other  crime,  certain  wage  and  hour  and  other  employment-related  claims,  including  class 
actions,  actions  based  on  certain  consumer  protection  laws  and  some  natural  and  other  disasters  or  similar  events.  If  we 
incur these losses and they are material, our business could suffer. Further, injured parties with claims against our IOs may 
bring actions against us if our IOs failed to secure and retain adequate insurance.

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Certain types of events, such as earthquakes or wildfires, may result in sizable losses for the insurance industry and 
adversely impact the availability of adequate insurance coverage or result in excessive premium increases. Our retail stores 
located in California, and the inventory in those stores, are not currently insured against losses due to earthquakes. We have 
experienced significant challenges in renewing the insurance policies for our stores and insurers have incurred substantial 
losses  related  to  property  claims  from  fires,  floods  and  other  catastrophic  events  and  are  significantly  increasing  policy 
premiums,  increasing  their  requirements  around  building  engineering  standards  or  cutting  back  capacity  for  coverage 
offerings to layered/quota share. For example, there have been significant fires across the west coast of the United States 
from  2018  through  2021.  In  2018,  our  store  in  Paradise,  California,  burned  down  entirely  and  we  have  also  suffered 
inventory losses related to power outages and evacuations due to fires. These risks may be exacerbated in the future due to 
climate change. To offset negative insurance market trends, we may elect to increase our self-insurance coverage, accept 
higher deductibles or reduce the amount of coverage.

We  currently  self-insure,  or  insure  through  captive  insurance  companies,  a  significant  portion  of  expected  losses 
under our workers' compensation, automobile liability and general liability insurance programs. Unanticipated changes in 
any  applicable  actuarial  assumptions  and  management  estimates,  could  result  in  materially  different  expenses  than 
expected  under  these  programs,  which  could  have  a  material  adverse  effect  on  our  results  of  operations  and  financial 
condition.

We and our IOs are experiencing and may continue to experience challenges in recruiting and retaining qualified 
employees.

Our  future  growth,  performance  and  positive  customer  experience  depends  on  our  and  the  IOs'  ability  to  attract, 
train,  retain  and  motivate  qualified  employees  who  understand  and  appreciate  our  culture  and  are  able  to  represent  our 
brand effectively and establish credibility with our business partners and customers. We and the IOs are currently facing 
intense competition for management personnel and hourly employees. In addition, we and our IOs also had in fiscal 2021, 
and  continue  to  have,  staffing  challenges  including  overtime  pay,  increased  payroll  attributable  to  employees  who  are 
compensated for their time to receive vaccines, and staffing shortages for a variety of reasons that are attributable to the 
COVID-19 pandemic and the related economic environment. There was also a surge of positive COVID-19 cases related to 
the Delta variant around the country, including states in which we operate, during the third quarter of fiscal 2021 and an 
additional  surge  of  positive  COVID-19  cases  related  to  the  Omicron  variant  in  the  fourth  quarter  of  fiscal  2021  and 
continuing in fiscal 2022, creating additional uncertainty and having a negative impact on staffing. If we and the IOs are 
unable to attract and retain adequate numbers of qualified employees, our operations, customer service levels and support 
functions could suffer. There is no assurance that we and the IOs will be able to attract or retain highly qualified employees 
to operate our business.

Labor relation difficulties could materially adversely affect our business.

Employees at two Company-operated stores are represented by the United Food and Commercial Workers Union. 
Our employees and those of the IOs have the right at any time to form or affiliate with a union. As we continue to grow, 
enter different regions and operate distribution centers, unions may attempt to organize the employees of our different IOs 
or  our  distribution  centers  within  certain  regions.  We  cannot  predict  the  adverse  effects  that  any  future  organizational 
activities will have on our business, financial condition and operating results. If we or the IOs were to become subject to 
work stoppages, we could experience disruption in our operations and increases in our labor costs, either of which could 
materially adversely affect our business, financial condition and operating results.

Our success depends in part on our executive officers and other key personnel.

We  believe  that  our  success  depends  to  a  significant  extent  on  the  skills,  experience  and  efforts  of  our  executive 
officers  and  other  key  personnel.  Due  to  the  uniqueness  of  our  model,  the  unexpected  loss  of  services  of  any  of  our 
executive officers or other key personnel could have a material adverse effect on our business and operations. We do not 
maintain  key  person  insurance  on  any  of  our  key  personnel.  There  can  be  no  assurance  that  our  executive  succession 
planning,  retention  or  hiring  efforts  will  be  successful.  Competition  for  skilled  and  experienced  management  in  our 
industry is intense, and we may not be successful in attracting and retaining qualified personnel.

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Risks Related to Our Business Environment

Economic  conditions  and  other  economic  factors  may  materially  adversely  affect  our  financial  performance  and 
other aspects of our business by negatively impacting our customers' disposable income or discretionary spending, 
increasing our costs and expenses, affecting our ability to plan and execute our strategic initiatives, and materially 
adversely affecting our sales, results of operations and performance.

General conditions in the United States and global economy that are beyond our control may materially adversely 
affect our business and financial performance. While we have not previously been materially adversely affected by periods 
of decreased consumer spending, any factor that could materially adversely affect the disposable income of our customers 
could  decrease  our  customers'  spending  and  number  of  trips  to  our  stores,  which  could  result  in  lower  sales,  increased 
markdowns  on  products,  a  reduction  in  profitability  due  to  lower  margins  and  may  require  increased  selling  and 
promotional  expenses.  These  factors  include  but  are  not  limited  to  unemployment,  minimum  wages,  significant  public 
health and safety events, inflation and deflation, trade wars and interest and tax rates.

Many of the factors identified above also affect commodity rates, transportation costs, costs of labor, insurance and 
healthcare, the strength of the U.S. dollar, lease costs, measures that create barriers to or increase the costs associated with 
international trade, changes in laws, regulations and policies and other economic factors, all of which may impact our cost 
of goods sold and our selling, general and administrative expenses, which could materially adversely affect our business, 
financial  condition  and  results  of  operations.  These  factors  could  also  materially  adversely  affect  our  ability  to  plan  and 
execute  our  strategic  initiatives,  invest  in  and  open  new  stores,  prevent  current  stores  from  closing,  and  may  have  other 
material adverse consequences which we are unable to fully anticipate or control, all of which may materially adversely 
affect our sales, cash flow, results of operations and performance. We have limited or no ability to control many of these 
factors.

Food  retailers  provide  alternative  options  for  consumers  and  compete  aggressively  to  win  those  consumers;  our 
failure to offer a compelling value proposition to consumers could limit our growth opportunities.

The  retail  food  industry  includes  mass  and  discount  retailers,  warehouse  membership  clubs,  online  retailers, 
conventional grocery stores and specialty stores. These businesses provide alternative options for the consumers whom we 
aim to serve. Our success relative to these retailers is driven by a combination of factors, primarily product selection and 
quality,  price,  location,  customer  engagement  and  store  format.  Our  success  depends  on  our  ability  to  differentiate 
ourselves and provide value to our customers, and our failure to do so may negatively impact our sales. To the extent that 
other  food  retailers  lower  prices  or  run  promotions,  our  ability  to  maintain  profit  margins  and  sales  levels  may  be 
negatively impacted. We and the IOs may have to increase marketing expense to attract customers, and may have to mark 
down prices to be competitive and not lose market share. This limitation may materially adversely affect our margins and 
financial performance.

Competition  for  customers  has  intensified  as  other  discount  food  retailers,  such  as  Aldi,  Lidl  and  WinCo  have 
moved into, or increased their presence in, our geographic and product markets. We expect this competition to continue to 
increase.  In  addition,  we  experience  high  levels  of  competition  when  we  enter  new  markets.  Some  of  the  other  food 
retailers  may  have  been  in  the  region  longer  and  may  benefit  from  enhanced  brand  recognition  in  such  regions.  For 
example,  we  recently  expanded  in  Southern  California  and,  as  of  January  1,  2022,  had  91  stores  in  that  area.  Our  new 
stores in this market are competing against more established retailers. Some food retailers may have greater financial or 
marketing resources than the IOs do and may be able to devote greater resources to sourcing, promoting and selling their 
products than the IOs. As competition in certain regions intensifies, or we move into new regions or other food retailers 
open  stores  in  close  proximity  to  our  stores,  we  may  experience  a  loss  of  sales,  decrease  in  market  share,  reduction  in 
margin from competitive price changes or greater operating costs.

If consumer trends move toward private label and away from name-brand products, our competitive position in the 
market may weaken.

Our business model has traditionally relied on the sale of name-brand products at meaningful discounts. Consumer 
acceptance of, and even preference for, private label products has been increasing, however, and a trend away from name-
brand products could weaken our competitive position in the market. Private label products tend to be lower priced than 
name-brand products and, as a result, we may have more difficulty competing against private label products on the basis of 
price.  While  we  may  invest  more  in  the  future  in  developing  our  own  private  labels,  there  can  be  no  assurance  that  the 
performance of any such private label products would be sufficient to offset the potential decreased sales of name-brand 
products. In addition, if we invest in expanding our private label products, we will need to make significant investments in 
developing effective quality control procedures. Any failure to appropriately address some or all of these risks could have a 
material adverse effect on our sales, business, results of operations and financial condition.

23

The outbreak caused by COVID-19 and its variants has disrupted and could continue to disrupt our operations and 
adversely affect our business and financial condition.

The COVID-19 pandemic has negatively impacted the economy, disrupted consumer behaviors and supply chains, 
and created volatility among the financial markets. We and our IOs have faced and will continue to face staffing challenges 
including  labor  shortages  additional  sick  pay  and  overtime  pay  for  a  variety  of  reasons  that  are  attributable  to  the 
COVID-19 pandemic. In early 2021, many counties in California and Washington enacted ordinances mandating "hazard 
pay" for grocery workers. While most of the hazard pay ordinances did not apply to our IOs and have since expired, if there 
is another COVID surge, counties may try to implement new ordinances in the future and such ordinances may apply to our 
IOs or may cause our larger competitors to offer more competitive compensation, causing staffing issues for our IOs. In 
addition, federal and state governments have enacted legislation to provide additional company paid benefits for employees 
and former employees impacted by the COVID-19 pandemic.

The COVID-19 pandemic has caused people to avoid or limit gathering in public places, to consolidate and reduce 
shopping  trips,  and  to  increase  online  shopping,  all  of  which  has  impacted  our  customer  traffic.  Since  the  start  of  the 
pandemic,  supply  for  inventory,  including  opportunistic  inventory,  has  been,  and  may  in  the  future  again  be,  negatively 
impacted at times when overall demand for inventory is increased, which could negatively impact our net sales and margin. 
Our  planned  construction  and  opening  of  new  stores  have  been  and  may  continue  to  be  negatively  impacted  due  to 
increased time periods to get materials such as steel, obtain permits and licenses and set up utilities. A significant subset of 
our corporate employee population remains in a remote or hybrid work environments in an effort to mitigate the spread of 
COVID-19,  which  may  exacerbate  certain  risks  to  our  business,  including  an  increased  risk  of  phishing  and  other 
cybersecurity attacks. In the event that an employee, IO, or IO employee tests positive for COVID-19, we have had to, and 
may  in  the  future  have  to,  temporarily  close  one  or  more  stores,  offices  or  distribution  centers  for  cleaning  and/or 
quarantine  one  or  more  employees.  Outbreaks  of  COVID-19  may  further  disrupt  or  limit  product  supply  and  vendor 
services which could have a negative impact on our financial results. In addition, if one or more of our employees, IOs, 
IOs' employees or customers becomes ill from COVID-19 and attributes their exposure to such illness to us or one of our 
stores, we and/or our IOs could be subject to allegations of failure to adequately mitigate the risk of such exposure.

The extent of COVID-19's effect on our operational and financial performance in the future will depend on future 
developments, including the duration, spread and intensity of the pandemic, any emerging variants, any future government 
actions  affecting  consumers  and  the  economy  generally,  changing  economic  conditions  and  any  resulting  inflationary 
impacts,  timing  and  effectiveness  of  vaccines,  all  of  which  are  uncertain  and  difficult  to  predict.  Due  to  the  impact  of 
COVID-19,  our  operating  performance  and  financial  results  during  fiscal  years  2020  and  2021  and  the  volatility  within 
those  periods  may  not  be  meaningful  indicators  of  future  results.  The  magnitude  and  duration  of  the  pandemic  and  its 
impact on our business, results of operations, financial position, and cash flows are uncertain as this situation continues to 
evolve globally, which makes it more challenging for us to estimate future performance of the business and develop growth 
strategies  for  the  future.  Although  the  potential  effects  that  COVID-19  may  continue  to  have  on  us  are  not  clear,  such 
impacts could materially adversely affect our business, financial condition and results of operations.

24

Risks Related to Data Protection, Cybersecurity and our Information Technology Systems

Any failure to maintain the security of information we hold relating to personal information or payment card data 
of our customers, employees and suppliers, whether as a result of cybersecurity attacks or otherwise, could subject 
us  to  litigation,  government  enforcement  actions  and  costly  response  measures,  and  could  materially  disrupt  our 
operations and harm our reputation and sales.

In  the  ordinary  course  of  business,  we  and  the  IOs  collect,  store,  process,  use  and  transmit  confidential  business 
information and certain personal information relating to customers, employees and suppliers. All customer payment data is 
encrypted,  and  we  do  not  store  such  data  in  our  systems.  We  rely  in  part  on  commercially  available  systems,  software, 
hardware, services, tools and monitoring to provide security for collection, storage, processing and transmission of personal 
and/or confidential information. It is possible that cyber attackers might compromise our security measures and obtain the 
personal  and/or  confidential  information  of  the  customers,  employees  and  suppliers  that  we  hold  or  our  business 
information.  Cyber  attacks  are  rapidly  evolving  and  those  threats  and  the  means  for  obtaining  access  to  information  in 
digital  and  other  storage  media  are  becoming  increasingly  sophisticated  and  may  not  immediately  produce  signs  of 
intrusion.

Moreover, an employee, contractor or third party with whom we work or to whom we outsource business operations 
may fail to monitor their or our systems effectively, may fail to maintain appropriate safeguards, may misuse the personal 
and/or  confidential  information  to  which  they  have  access,  may  attempt  to  circumvent  our  security  measures,  may 
purposefully  or  inadvertently  allow  unauthorized  access  to  our  or  their  systems  or  to  personal  and/or  confidential 
information  or  may  otherwise  disrupt  our  business  operations.  We  and  our  customers  could  suffer  harm  if  valuable 
business data or employee, customer and other proprietary information were corrupted, lost or accessed or misappropriated 
by  third  parties  due  to  a  security  failure  in  our  systems  or  those  of  our  suppliers  or  service  providers.  It  could  require 
significant expenditures to remediate any such failure or breach, severely damage our reputation and our relationships with 
customers, result in unwanted media attention and lost sales and expose us to risks of litigation and liability. In addition, as 
a  result  of  recent  security  breaches  and  ransomware  attacks  at  a  number  of  prominent  retailers,  the  media  and  public 
scrutiny  of  information  security  and  privacy  has  become  more  intense  and  the  regulatory  environment  has  become 
increasingly  uncertain,  rigorous  and  complex.  As  with  most  companies,  we  have  experienced  cyber-attacks,  attempts  to 
breach our systems and other similar incidents, none of which were material in fiscal 2021. As a result, we have incurred 
significant costs and will continue to incur such costs to monitor and safeguard our systems. We may incur significant costs 
if there is an unauthorized disclosure of personal information and we may not be able to comply with new regulations.

In addition, various federal, state and foreign legislative and regulatory bodies, or self-regulatory organizations, may 
expand current laws or regulations, enact new laws or regulations or issue revised rules or guidance regarding privacy, data 
protection, information security and consumer protection. For example, the California Consumer Privacy Act ("CCPA"), 
which  became  effective  on  January  1,  2020,  established  a  new  privacy  framework  for  covered  businesses.  In  November 
2021, California voters passed Proposition 24, also known as the California Privacy Rights Act ("CPRA"), which amends 
and expands the CCPA. The CCPA and CPRA provide new and enhanced data privacy rights to California residents, such 
as giving California consumers the right to access and/or delete their personal information, affording consumers the right to 
opt out of certain sales of personal information, as well as sharing for cross context behavioral advertising, and prohibiting 
covered  businesses  from  discriminating  against  consumers  (e.g.,  charging  more  for  services)  for  exercising  any  of  their 
CCPA/CPRA rights. The CPRA goes into effect January 1, 2023 and adds definitions for "sensitive information" as well as 
"contractors,"  and  bolsters  the  requirements  for  agreements  that  cover  the  exchange  of  data.  CPRA  also  establishes  a 
California  Privacy  Protection  Agency,  which  will  be  responsible  for  enforcement  activities,  rulemaking,  and  public 
awareness  related  to  privacy  and  data  protection.  Any  failure  to  comply  with  the  laws  and  regulations  surrounding  the 
protection  of  personal  information,  privacy  and  data  security  could  subject  us  to  legal  and  reputational  risks  and  costs, 
including significant fines for non-compliance, any of which could have a negative impact on revenues and profits.

Because we and the IOs accept payments using a variety of methods, including cash and checks, credit and debit 
cards,  Electronic  Benefit  Transfer  ("EBT")  cards  and  gift  cards,  we  may  be  subject  to  additional  rules,  regulations, 
compliance requirements and higher fraud losses. For certain payment methods, we or the IOs pay interchange and other 
related  card  acceptance  fees,  along  with  additional  transaction  processing  fees.  We  and  the  IOs  rely  on  third  parties  to 
provide payment transaction processing services, including the processing of credit cards, debit cards, EBT cards and gift 
cards,  and  it  could  disrupt  our  business  if  these  companies  become  unwilling  or  unable  to  provide  these  services  to  us, 
experience a data security incident or fail to comply with applicable laws, rules and industry standards. 

We  are  also  subject  to  payment  card  association  operating  rules,  including  data  security  rules,  certification 
requirements and rules governing electronic funds transfers, which could change over time. For example, we and the IOs 
are  subject  to  Payment  Card  Industry  Data  Security  Standards,  which  contain  compliance  guidelines  and  standards  with 
regard to our security surrounding the physical and electronic storage, processing and transmission of individual cardholder 

25

data. In addition, if our internal systems are breached or compromised, we and the IOs may be liable for card re-issuance 
costs, subject to fines and higher transaction fees and lose our ability to accept credit and/or debit card payments from our 
customers, and our business and operating results could be materially adversely affected.

Any  material  disruption  to  our  information  technology  systems  as  a  result  of  external  factors  or  challenges  or 
difficulties in maintaining or updating our existing technology, including modernizing components of our existing 
system  architecture,  or  developing  or  implementing  new  technology  could  have  a  material  adverse  effect  on  our 
business or results of operations.

We rely on the integrity, security and consistent operation of a variety of information technology systems and back-
up  systems  for  the  efficient  functioning  of  our  business,  including  point  of  sale,  inventory  management,  purchasing, 
financials, logistics, accounts payable and human resources information systems. Such systems are subject to damage or 
interruption  from  power  outages,  facility  damage,  computer  and  telecommunications  failures,  computer  viruses, 
cybersecurity  breaches,  cyber  attacks  (including  malicious  codes,  worms,  phishing  and  denial  of  service  attacks  and 
ransomware), software upgrade failures or code defects, natural disasters and human error. Damage or interruption to, or 
defects of design related to, these systems or the integration of such systems may require a significant investment to fix or 
replace,  and  we  may  suffer  disruptions  in  our  operations  in  the  interim,  loss  or  corruption  of  critical  data  and  negative 
publicity,  all  of  which  could  have  a  material  adverse  effect  on  our  business  or  results  of  operations.  Although  we  have 
taken  steps  designed  to  reduce  the  risk  of  these  events  occurring,  there  can  be  no  guarantee  that  we  or  a  third  party  on 
which we rely will not suffer one of these events.

We modify, update and replace our systems and infrastructure from time to time, including by adding new hardware, 
software and applications; maintaining, updating or replacing legacy programs; converting to global systems; integrating 
new service providers; and adding enhanced or new functionality, such as cloud computing technologies. In addition, we 
have a customized enterprise resource planning system, components of which have already been replaced and additional 
components of which we are replacing over the next several years, including our financial ledger, inventory management 
platform  and  product  data  warehouse  system.  The  implementation,  operation,  and  proper  functionality  of  these 
improvements is anticipated to require a significant investment of financial, human, and technical resources. It is possible 
that we could experience implementation, operational and functionality issues, delays, higher than expected costs and other 
issues during the course of implementing and utilizing these improvements. With any update or replacement of our systems 
and  infrastructure  there  is  a  risk  of  business  disruption,  liability  and  reputational  damage  associated  with  these  actions, 
including from not accurately capturing and maintaining data, efficiently testing and implementing changes, realizing the 
expected  benefit  of  the  change  and  managing  the  potential  disruption  of  the  actions  and  diversion  of  internal  teams' 
attention as the changes are implemented.

Further,  the  time  and  resources  required  to  implement  or  optimize  the  benefits  of  new  technology  initiatives,  or 
potential issues that arise in implementing such initiatives, could reduce the efficiency of our operations in the short term. 
The efficient operation and successful growth of our business depends upon our information systems, including our ability 
to  operate,  maintain  and  develop  them  effectively.  A  failure  of  those  systems  could  disrupt  our  business,  subject  us  to 
liability, damage our reputation, or otherwise impact our financial results.

26

Legal and Regulatory Risks

Real or perceived concerns that products we and the IOs sell could cause unexpected side effects, illness, injury or 
death could expose us to lawsuits and harm our reputation, which could result in unexpected costs.

As discussed under "Regulations" in Item I. Business, we and the IOs are subject to regulation by various federal 
agencies. If our products do not meet applicable safety standards or our customers' expectations regarding safety, we could 
experience  lost  sales,  increased  costs,  litigation  or  reputational  harm.  Any  lost  confidence  on  the  part  of  our  customers 
would be difficult and costly to reestablish. Issues regarding the quality or safety of any food items sold by us, regardless of 
the cause, could have a substantial and adverse effect on our sales and operating results.

There  is  increasing  governmental  scrutiny,  regulation  of  and  public  awareness  of  food  safety.  Unexpected  side 
effects, illness, injury or death caused by products we and the IOs sell or involving suppliers that supply us with products 
could  result  in  the  discontinuance  of  sales  of  these  products  or  our  relationship  with  such  suppliers  or  prevent  us  from 
achieving market acceptance of the affected products. We cannot be sure that consumption or use of our products will not 
cause side effects, illness, injury or death in the future, as product deficiencies might not be identified before we sell such 
products to our customers.

We also may be subject to claims, lawsuits or government investigations relating to such matters resulting in costly 
product recalls and other liabilities that could materially adversely affect our business and results of operations. Even if a 
product  liability  claim  is  unsuccessful  or  is  not  fully  pursued,  negative  publicity  could  materially  adversely  affect  our 
reputation with existing and potential customers and our corporate and brand image, and these effects could persist over the 
long  term.  Any  claims  brought  against  us  may  exceed  our  existing  or  future  insurance  policy  coverage  or  limits.  Any 
judgment against us that is in excess of our policy limits would have to be paid from our cash reserves, which would reduce 
our capital resources. Further, we may not have sufficient capital resources to pay a judgment, in which case our creditors 
could levy against our assets.

We are subject to laws and regulations generally applicable to retailers. Compliance with, failure to comply with, or 
changes  to  such  laws  and  regulations  could  have  a  material  adverse  effect  on  our  business  and  financial 
performance.

Our  business  is  subject  to  numerous  and  frequently  changing  federal,  state  and  local  laws  and  regulations.  We 
routinely  incur  significant  costs  in  complying  with  these  regulations.  The  complexity  of  the  regulatory  environment  in 
which  we  and  the  IOs  operate  and  the  related  cost  of  compliance  are  increasing  due  to  additional  legal  and  regulatory 
requirements, our expanding operation and increased enforcement efforts and the future application of certain of these legal 
requirements to our business may be uncertain. New or existing laws, regulations and policies, liabilities arising thereunder 
and  the  related  interpretations  and  enforcement  practices,  particularly  those  dealing  with  environmental  protection  and 
compliance, climate change, wage and hour and other employment-related laws, taxation, zoning and land use, workplace 
safety, public health, community right-to-know, product safety or labeling, food safety, alcohol and beverage sales, vitamin 
and supplements, information security and privacy, among others, may result in significant added expenses or may require 
extensive  system  and  operating  changes  that  may  be  difficult  to  implement  and/or  could  materially  increase  our  cost  of 
doing business. For example, we or the IOs have had to comply with recent new laws in many of the states or counties in 
which we operate regarding recycling, waste, minimum wages, sick time, vacation, plastic bag and straw bans and sugar 
taxes. In addition, we and the IOs are subject to environmental laws, including but not limited to hazardous waste laws, 
regulations  related  to  refrigeration  and  stormwater,  pursuant  to  which  we  and/or  the  IOs  could  be  liable  or  to  which  we 
could be strictly and jointly and severally liable, regardless of our knowledge of or responsibility.

Approximately 13% of sales are in the form of EBT payments and a substantial portion of these payments may be 
related  to  benefits  associated  with  the  Supplemental  Nutritional  Assistance  Program  ("SNAP").  Accordingly,  changes  in 
EBT  regulations  by  the  U.S.  Department  of  Agriculture  or  in  SNAP  benefits  by  Congress  could  adversely  affect  our 
financial performance. The registration and ongoing compliance requirements for SNAP participation are fairly complex 
and  each  of  the  IOs  holds  their  registration  under  the  name  of  their  business  entity  and  is  responsible  for  ensuring  their 
employees consistently comply with all SNAP rules.  Failure to comply can result in de-registration by USDA which, for 
stores located in areas with high percentages of SNAP customers, can have a significant negative financial impact.

We cannot assure you that we or the IOs will comply promptly and fully with all laws, regulations, policies and the 
related  interpretations  that  apply  to  our  stores.  Untimely  compliance  or  noncompliance  with  applicable  regulations  or 
untimely or incomplete execution of a required product recall, can result in the imposition of penalties (including loss of 
licenses, eligibility to accept certain government benefits such as SNAP or significant fines or monetary penalties), civil or 
criminal liability, damages, class action litigation or other litigation, in addition to reputational damage. Even with adequate 
insurance  and  indemnification,  any  claims  of  non-compliance  could  significantly  damage  our  reputation  and  consumer 

27

confidence in products we sell. In addition, the failure of such products to comply with applicable regulatory and legislative 
requirements could prevent us from marketing the products or require us to recall or remove such products from our stores. 

Legal proceedings from customers, suppliers, employees, governments or competitors could materially impact our 
business, reputation, financial condition, results of operations and cash flows. 

From  time  to  time,  we  are  subject  to  allegations,  and  may  be  party  to  legal  claims  and  regulatory  proceedings, 
relating to our business operations. Such allegations, claims and proceedings may be brought by third parties, including our 
customers,  suppliers,  employees,  governmental  or  regulatory  bodies  or  competitors,  and  may  include  class  actions.  In 
recent years, companies have experienced an increase in the number of significant discrimination and harassment and wage 
and hour claims generally. The outcome of litigation, particularly class action lawsuits, is difficult to assess or quantify. 
Plaintiffs in these types of lawsuits may seek recovery of very large or indeterminate amounts, and the magnitude of the 
potential loss relating to such lawsuits may remain unknown for substantial periods of time. While our IOs and suppliers 
may indemnify us for certain adverse outcomes, we may still bear significant expenses related to such proceedings.

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Risks Related to Our IO Model

If the IOs are not successful in managing their business, our financial results and brand image could be negatively 
affected.

The financial health and operational effectiveness of the IOs is critical to their and our success. The IOs are business 
entities owned by entrepreneurs who generally live in the same community as the store that they operate as our independent 
contractor. IOs are responsible for operating their store consistent with our brand standards, hiring and supervising store-
level  employees,  merchandising  and  selling  products,  conducting  local  marketing,  connecting  with  their  community  and 
complying with applicable laws, and managing and paying the expenses associated with their business. Although we select 
IOs through a rigorous vetting and training process, and continue to help IOs develop their business skills after they enter 
into an Operator Agreement with us, it is difficult to predict in advance whether a particular IO will be successful. If an IO 
is unable to successfully establish, manage and operate the store, their store's performance and quality of service could be 
materially adversely affected. In addition, any poor performance could negatively affect our financial results and our brand 
reputation.

Failure of the IOs to repay notes outstanding to us may materially adversely affect our financial performance.

We extend financing to IOs for their initial startup costs in the form of notes payable to us that bear interest at rates 
between 3.00% and 9.95%. There can be no assurance that any IO, will achieve long-term store volumes or profitability 
that will allow them to repay any amounts due nor is there any assurance that any IO will be able to repay amounts due 
through other means.

The outstanding aggregate balance of notes receivable from IOs has increased over time as we have accelerated new 
store growth and initial IO capital and working capital requirements have increased. This balance may continue to increase 
as  we  open  new  stores.  Further,  during  the  COVID-19  pandemic  we  temporarily  reduced  interest  rates  on  certain 
outstanding IO notes. There were $34.2 million and $37.2 million of notes to IOs outstanding as of January 1, 2022 and 
January  2,  2021,  respectively,  with  allowances  of  $11.3  million  and  $7.6  million  as  of  January  1,  2022  and  January  2, 
2021, respectively.

If we are unable to attract and retain qualified IOs, our financial performance may be negatively affected.

Our future growth and performance depend on our ability to attract, develop and retain qualified IOs who understand 
and appreciate our culture and are able to represent our brand effectively, in particular because the vast majority of our IOs 
operate a single store . A material decrease in profitability of the IOs may make it more difficult for us to attract and retain 
qualified IOs. While we use a variety of methods to attract and develop the IOs, including through our Aspiring Operators 
in Training ("AOT") program, there can be no assurance that we will continue to be able to recruit and retain a sufficient 
number of qualified AOTs and other candidates to open successful new locations in order to meet our growth targets. Our 
ability to maintain our current performance and achieve future growth additionally depends on the IOs' ability to meet their 
labor needs while controlling wage and labor-related costs.

If  the  IOs  are  unable  to  avoid  excess  inventory  shrink,  our  business  and  results  of  operations  may  be  adversely 
affected.

The IOs order merchandise solely from us, which we, in turn, deliver to IOs on a consignment basis. As a result, we 
retain ownership of all merchandise until the point in time that merchandise is sold to a customer. The IOs, however, are 
responsible for inventory management at their stores. Any spoiled, damaged or stolen merchandise, markdowns or price 
changes  impact  gross  profit  and,  therefore,  IO  commission.  We  generally  split  these  losses  equally  with  IOs,  however, 
excessive levels of shrink are deducted from commissions paid to IOs. Excessive shrink generally indicates poor inventory 
management and the IO's failure to use due care to secure their store against theft. If IOs were to not effectively control or 
manage  inventory  in  their  stores,  they  could  experience  higher  rates  of  inventory  shrink  which  could  have  a  material 
adverse  effect  on  their  financial  health,  which  in  turn,  may  materially  and  adversely  affect  our  business  and  results  of 
operations.

29

Our Operator Agreements may be terminated by either party and upon short notice, and any loss or changeover of 
an IO may cause material business disruptions.

Each Operator Agreement is subject to termination by either party without cause upon 75 days' notice. We may also 
terminate immediately "for cause." The "for cause" termination triggers include, among other things, a failure to meet our 
brand  standards,  misuse  of  our  trademarks  and  actions  that  in  our  reasonable  business  judgment  threaten  to  harm  our 
business reputation.

If we or an IO terminates the Operator Agreement then we must approve a new IO for that store. Any IO changeover 
consumes substantial time and resources. Often, a changeover will involve more than one transition, as an IO may move 
from an existing store, thereby creating an opening at the IO's previous store. A failure to transition a store successfully to 
another IO can negatively impact the customer experience or compromise our brand standards. Termination of an Operator 
Agreement could therefore result in the reduction of our sales and operating cash flow, and may materially adversely affect 
our business, financial condition and results of operations.

Legal  proceedings  initiated  against  the  IOs  could  materially  impact  our  business,  reputation,  financial  condition, 
results of operations and cash flows.

We and the IOs are subject to a variety of litigation risks, including, but not limited to, individual personal injury, 
product  liability,  intellectual  property,  employment-related  actions,  litigation  with  or  involving  our  relationship  with  IOs 
and property disputes and other legal actions in the ordinary course of our respective businesses. If the IOs are unable to 
provide an adequate remedy in a legal action, the plaintiffs may attempt to hold us liable. We maintain that under current 
applicable laws and regulations we are not joint employers with the IOs, and should not be held liable for their actions. 
However, these types of claims may increase costs and affect the scope and terms of insurance or indemnifications we and 
the IOs may have.

Our Operator Agreements require each IO to maintain certain insurance types and levels. Losses arising from certain 
extraordinary  hazards,  employment  matters  or  other  matters,  however,  may  not  be  covered,  and  insurance  may  not  be 
available (or may be available only at prohibitively expensive rates) with respect to many other risks, or IOs may fail to 
procure the required insurance. Moreover, any loss incurred could exceed policy limits and policy payments made to IOs 
may not be made on a timely basis.

Any legal actions against the IOs may negatively affect the reputation of our brand, which could result in a reduction 
of  our  sales  and  operating  cash  flow,  which  could  be  material  and  which  could  adversely  affect  our  business,  financial 
condition and results of operations.

In the past, certain business models that use independent contractors to sell directly to customers have been subject 
to challenge under various laws, including laws relating to franchising, misclassification and joint employment. If 
our  business  model  is  determined  to  be  a  franchise,  if  IOs  are  found  not  to  be  independent  contractors,  but  our 
employees,  or  if  we  are  found  to  be  a  joint  employer  of  an  IO's  employees,  our  business  and  operations  could  be 
materially adversely affected.

The  IOs  are  independent  contractors.  Independent  contractors  and  the  companies  that  engage  their  services  have 
come  under  increased  legal  and  regulatory  scrutiny  in  recent  years  as  courts  have  adopted  new  standards  for  these 
classifications  and  federal  legislators  continue  to  introduce  legislation  concerning  the  classification  of  independent 
contractors as employees, including legislation that proposes to increase the tax and labor penalties against employers who 
intentionally  or  unintentionally  misclassify  employees  as  independent  contractors  and  are  found  to  have  violated 
employees' overtime or wage requirements. Federal and state tax and other regulatory authorities and courts apply a variety 
of standards in their determination of independent contractor status. For example, the California state legislature enacted 
AB-5,  which  became  effective  in  California  on  January  1,  2020.  AB-5  codifies  a  new  test  for  determining  worker 
classification  that  is  much  narrower  than  the  traditional  standard  in  defining  the  scope  of  who  is  classified  as  an 
independent contractor. Given AB-5's recent enactment, there has been limited guidance to date regarding interpretation or 
enforcement,  and  there  is  a  significant  degree  of  uncertainty  regarding  its  application.  In  addition,  AB-5  has  been  the 
subject of widespread national discussion and it is possible that other jurisdictions may enact similar laws. There is a risk 
that a governmental agency or court could disagree with our assessment that IOs are independent contractors or that other 
laws and regulations could change. If any IOs were determined to be our employees, we would incur additional exposure 
under  federal  and  state  tax,  workers'  compensation,  unemployment  benefits,  labor,  employment,  environmental  and  tort 
laws,  which  could  potentially  include  prior  periods,  as  well  as  potential  liability  for  employee  benefits  and  tax 
withholdings.

30

Even if IOs are properly classified as independent contractors, there is a risk that a governmental agency or court 
might  disagree  with  our  assessment  that  each  IO  is  the  sole  employer  of  its  workers  and  seek  to  hold  us  jointly  and 
separately responsible as a co-employer of an IO's workers. In this case, we would incur additional exposure under federal 
and  state  tax,  workers'  compensation,  unemployment  benefits,  labor,  employment  and  tort  laws,  which  could  potentially 
include  prior  periods,  as  well  as  potential  liability  for  employee  benefits  and  tax  withholdings  since  joint  employers  are 
each separately responsible for their co-employees' benefits. A misclassification ruling would mean that both IOs and IOs' 
employees are our employees.

We  continue  to  observe  and  monitor  our  compliance  with  current  applicable  laws  and  regulations,  but  we  cannot 
predict whether laws and regulations adopted in the future, or standards adopted by the courts, regarding the classification 
of  independent  contractors  will  materially  adversely  affect  our  business  or  operations.  Further,  if  we  were  to  become 
subject to franchise laws or regulations, it would require us to provide additional disclosures, register with state franchise 
agencies, impact our ability to terminate our Operator Agreements and may increase the expense of, or adversely impact 
our recruitment of new IOs.

Our success depends on our ability to maintain positive relationships with the IOs and any failure to maintain our 
relationships  on  positive  terms  could  materially  adversely  affect  our  business,  reputation,  financial  condition  and 
results of operations.

The IOs develop and operate their stores under terms set forth in our Operator Agreements. These agreements give 
rise  to  relationships  that  involve  a  complex  set  of  mutual  obligations  and  depends  on  mutual  cooperation  and  trust.  We 
have  a  standard  Operator  Agreement  that  we  use  with  the  IOs,  which  contributes  to  uniformity  of  brand  standards.  We 
generally have positive relationships with the IOs, based in part on our common understanding of our mutual rights and 
obligations under the Operator Agreement. However, we and the IOs may not always maintain a positive relationship or 
always interpret the Operator Agreement in the same way. Our failure to maintain positive relationships with the IOs could 
individually or in the aggregate cause us to change or limit our business practices, which may make our business model 
less attractive to the IOs or stockholders or more costly to operate. Active and/or potential disputes with IOs could damage 
our brand image and reputation.

The success of our business depends in large part on our ability to maintain IOs in profitable stores. If we fail to 
maintain  our  IO  relationships  on  acceptable  terms,  or  if  one  or  more  of  the  more  profitable  IOs  were  to  terminate  their 
Operator  Agreements,  become  insolvent  or  otherwise  fail  to  comply  with  brand  standards,  our  business,  reputation, 
financial condition and results of operations could be materially and adversely affected.

The IOs could take actions that could harm our business.

The  IOs  are  contractually  obligated  to  operate  their  stores  in  accordance  with  the  brand  standards  set  forth  in  the 
Operator Agreements. However, IOs are independent contractors whom we do not control. The IOs operate and oversee the 
daily operations of their stores and have sole control over all of their employees and other workforce decisions. As a result, 
IOs  make  decisions  independent  of  us  that  bear  directly  on  the  ultimate  success  and  performance  of  their  store. 
Nevertheless, the nature of the brand license creates a symbiotic relationship between our outcome and each IO. Indeed, 
because we and each of the IOs associate our separate businesses with the Grocery Outlet name and brand reputation, the 
failure of any IO to comply with our brand standards could potentially have repercussions that extend beyond that IO's own 
market  area  and  materially  adversely  affect  not  only  our  business,  but  the  business  of  other  IOs  and  the  general  brand 
image  and  reputation  of  the  Grocery  Outlet  name.  This,  in  turn,  could  materially  and  adversely  affect  our  business  and 
operating results. If any particular IO operates a store in a manner inconsistent with our brand standards, we cannot assure 
you that we will be able to terminate the Operator Agreement of that IO without disruptions to the operations and sales of 
that IO's store or other stores.

31

Risks Associated with Our Indebtedness

Our substantial indebtedness could materially adversely affect our financial condition and our ability to operate our 
business, react to changes in the economy or industry or pay our debts and meet our obligations under our debt and 
could divert our cash flow from operations for debt payments.

As of January 1, 2022, we had a significant amount of indebtedness comprised of total borrowings under our First 
Lien  Credit  Agreement  of  $460.0  million.  We  have  liquidity  through  a  largely  undrawn  $100.0  million  revolving  credit 
facility  under  our  First  Lien  Credit  Agreement,  under  which  we  had  $96.5  million  of  availability  after  giving  effect  to 
outstanding letters of credit.

In addition, subject to limited restrictions in our First Lien Credit Agreement, we may be able to incur substantial 

additional debt in the future.

Our substantial debt could have important consequences to you, including the following:
•

it may be difficult for us to satisfy our obligations, including debt service requirements under our outstanding 
debt, resulting in possible defaults on and acceleration of such indebtedness;

• we  may  be  unable  to  obtain  additional  financing  or  refinance  our  existing  debt  on  commercially  reasonable 

terms, or at all;

•

a substantial portion of cash flow from operations may be dedicated to debt payments, reducing cash available  
to fund operations, capital expenditures, business opportunities, acquisitions and other purposes;

• we may need to refinance our debt, sell material assets or operations or raise additional debt or equity capital to 

service our debt and meet our other commitments;

• we are more vulnerable to economic downturns and adverse industry conditions and our flexibility to plan for, 

or react to, changes in our business or industry is more limited; and

•

our  ability  to  capitalize  on  business  opportunities  and  to  react  to  competitive  pressures,  as  compared  to  our 
competitors, may be compromised.

Our  ability  to  make  payments  on  our  debt  and  to  fund  planned  capital  expenditures  depends  on  our  ability  to 
generate  cash  in  the  future,  which  to  some  extent  is  subject  to  general  economic,  financial,  competitive,  legislative, 
regulatory  and  other  factors  that  are  beyond  our  control.  If  we  incur  additional  debt  above  the  levels  currently  in  effect, 
including utilizing the availability under our revolving credit facility, the risks associated with our leverage, including those 
described above, would increase.

Furthermore, all of our debt under our First Lien Credit Agreement bears interest at variable rates. If these rates were 
to increase significantly, whether because of an increase in market interest rates or a decrease in our creditworthiness, our 
ability to borrow additional funds may be reduced and the risks related to our substantial debt would intensify. In addition, 
our  First  Lien  Credit  Agreement  currently  uses  USD  LIBOR  as  a  reference  rate,  the  publication  of  which  will  be 
discontinued in mid-2023. As a result, we expect that we will be required to amend our First Lien Credit Agreement prior 
to such time. While we do not expect the discontinuation of USD LIBOR to have a material effect on us, it may result in 
interest rates and/or payments that result in higher borrowing costs over time than would have been our obligations if the 
USD LIBOR continued to be available in its current form.

32

Restrictive covenants in our First Lien Credit Agreement may restrict our ability to pursue our business strategies, 
and failure to comply with any of these restrictions could result in acceleration of our debt.

The operating and financial restrictions and covenants in our First Lien Credit Agreement may materially adversely 
affect our ability to finance future operations or capital needs or to engage in other business activities. Such restrictions and 
covenants limit our ability, among other things, to:

pay dividends on or make distributions in respect of our common stock or make other restricted payments;

sell certain assets;

incur additional debt or issue certain preferred shares;

•
•
• make certain investments;
•
•
•
• make certain payments in respect of certain junior debt obligations;
•
•

designate our subsidiaries as unrestricted subsidiaries.

enter into certain transactions with our affiliates; and

create liens on certain assets to secure debt;

consolidate, merge, sell or otherwise dispose of all or substantially all of our assets;

A  breach  of  any  of  these  covenants  could  result  in  a  default  under  our  First  Lien  Credit  Agreement.  Upon  the 
occurrence  of  an  event  of  default  under  our  First  Lien  Credit  Agreement,  the  lenders  could  elect  to  declare  all  amounts 
outstanding under our First Lien Credit Agreement to be immediately due and payable and terminate all commitments to 
extend further credit. If we were unable to repay those amounts, these lenders could proceed against the collateral granted 
to them to secure that indebtedness. We have pledged a significant portion of our assets as collateral to secure our First 
Lien  Credit  Agreement.  Our  future  operating  results  may  not  be  sufficient  to  enable  compliance  with  the  financial 
maintenance  covenant  in  our  First  Lien  Credit  Agreement,  and  we  may  not  have  sufficient  assets  to  repay  amounts 
outstanding under our First Lien Credit Agreement. In addition, in the event of an acceleration of our debt upon a default, 
we may not have or be able to obtain sufficient funds to make any accelerated payments.

Furthermore, the terms of any future indebtedness we may incur could have further additional restrictive covenants. 
We may not be able to maintain compliance with these covenants in the future, and in the event that we are not able to 
maintain compliance, we cannot assure you that we will be able to obtain waivers from the lenders or amend the covenants.

33

Risks Related to Accounting, Tax and Financial Statement Matters

Tax matters, including our ability to use our deferred tax assets or any gross receipts tax, could materially adversely 
affect our results of operations and financial condition.

We  are  subject  to  federal  and  state  income  and  other  taxes  in  the  United  States.  We  compute  our  income  tax 
provision based on enacted federal and state tax rates. Additionally, changes in the enacted tax rates, adverse outcomes in 
tax  audits,  or  any  change  in  the  pronouncements  relating  to  accounting  for  income  taxes  could  have  a  material  adverse 
effect on our financial condition and results of operations.

As of January 1, 2022, we had tax-effected Federal and State deferred tax assets of $46.2 million and $6.1 million, 
respectively. Our ability to use our deferred tax assets is dependent on our ability to generate future earnings within the 
operating loss carry-forward periods. Of the $46.2 million tax effected Federal deferred tax asset, $16.2 million will expire 
beginning in 2032 and the remaining $30.0 million do not expire and will carryforward indefinitely. The tax effected State 
deferred tax asset will expire beginning in 2029. Some or all of our deferred tax asset could expire unused if we are unable 
to generate taxable income in the future sufficient to utilize the deferred tax asset, or we enter into transactions that limit 
our right to use it. If a material portion of our deferred tax asset expires unused, it could have a material adverse effect on 
our  future  business,  results  of  operations,  financial  condition  and  the  value  of  our  common  stock.  Furthermore,  we  are 
required  by  accounting  rules  to  periodically  assess  our  deferred  tax  assets  for  a  valuation  allowance,  if  necessary.  In 
performing  these  assessments,  we  use  our  historical  financial  performance  to  determine  whether  we  have  potential 
valuation allowance concerns and as evidence to support our assumptions about future financial performance. A significant 
decline  in  our  financial  performance  could  negatively  affect  the  results  of  our  assessments  of  the  recoverability  of  our 
deferred  tax  assets.  A  valuation  allowance  against  our  deferred  tax  assets  could  be  material  and  could  have  a  material 
adverse impact on our financial condition and results of operations.

In addition, certain states and local jurisdictions have approved or proposed gross receipt tax measures. For example, 
effective January 1, 2020, Oregon enacted a gross receipts tax which established a new 0.57% gross receipts tax. Should 
these gross receipt tax measures succeed in other jurisdictions in which we operate, we expect that our operating expenses 
would increase.

Changes  in  accounting  rules  or  interpretations  thereof,  changes  to  underlying  legal  agreements  as  well  as  other 
factors applicable to our analysis of the IO entities as variable interest entities could significantly impact our ability 
to issue our financial statements on a timely basis.

In  accordance  with  the  variable  interest  entities  sub-section  of  Accounting  Standards  Codification  Topic  810, 
Consolidation,  we  assess  during  each  of  our  reporting  periods  whether  we  are  considered  the  primary  beneficiary  of  a 
variable  interest  entity  ("VIE")  and  therefore  are  required  to  consolidate  the  VIE  in  our  financial  statements.  We  have 
concluded that the IO entities represent VIEs. However, we have concluded we are not such VIE's primary beneficiary and, 
accordingly,  we  do  not  consolidate  the  IO  entities'  financial  information.  Changes  in  accounting  rules  or  interpretations 
thereof, changes to the underlying Operator Agreements (as defined elsewhere in this report) as well as other factors that 
may impact the economic performance of the IO entities which may be relevant to our analysis of whether to consolidate 
the  IO  entities  as  VIEs  could  significantly  impact  our  ability  to  issue  our  financial  statements  on  a  timely  basis  if,  as  a 
result, we are determined to be the primary beneficiary of the IO entities and should consolidate such entities. For example, 
collecting the requisite accounting data from certain of our IO entities in order to consolidate their financial information 
would involve substantial time, effort and cost.

34

Risks Related to Our Common Stock

Our quarterly operating results fluctuate and may fall short of prior periods, our projections or the expectations of 
securities  analysts  or  investors.  The  market  price  of  our  common  stock  has  been  volatile  and  may  continue  to 
fluctuate substantially, due to fluctuations in our operating results or otherwise, which could result in substantial 
losses for purchasers of our common stock.

Our operating results have fluctuated from quarter to quarter at points in the past, including more significantly since 
the start of the COVID-19 pandemic, and they may do so in the future. Therefore, results of any one fiscal quarter are not a 
reliable  indication  of  results  to  be  expected  for  any  other  fiscal  quarter  or  for  any  year.  If  we  fail  to  control  costs, 
appropriately adjust costs to actual results, increase our results over prior periods, achieve our projected results, or meet the 
expectations  of  securities  analysts  or  investors,  our  stock  price  may  decline,  and  the  decrease  in  the  stock  price  may  be 
disproportionate to the shortfall in our financial performance.

Since the beginning of our 2021 fiscal year through January 1, 2022 our common stock has traded at prices as low as 
$21.01 and as high as $46.58, which we believe is due in part to comparisons to the significant pandemic-related purchases 
made in fiscal 2020 that led to outsized performance compared to historical and fiscal 2021 performance. The market price 
of  our  common  stock  has  been  highly  volatile  and  may  continue  to  fluctuate  substantially  due  to  fluctuations  in  our 
quarterly operating results or in response to other factors (regardless of our actual operating performance) included in this 
Risk Factors section and due to the following:

•

•

•
•
•
•

•

changes in expectations as to our future financial performance, including guidance, if any, that we provide to 
the public, any changes in this guidance or our failure to meet this guidance, investment recommendations by 
securities analysts and investors or if securities analysts do not publish research or reports about our business;

declines in the market prices of stocks generally, changes in general economic or market conditions or trends in 
our industry or markets;

strategic actions or announcements by us, our competitors or other third parties;

changes in business or regulatory conditions;

additions or departures of key management personnel;

investor  perceptions  of  the  investment  opportunity  associated  with  our  common  stock  relative  to  other 
investment alternatives; and 

the development and sustainability of an active trading market for our stock. 

Price  volatility  may  be  greater  if  the  public  float  and  trading  volume  of  our  common  stock  are  low.  In  the  past, 
following periods of market volatility, stockholders have instituted securities class action litigation. If we were involved in 
securities litigation, it could have a substantial cost and divert resources and the attention of executive management from 
our business regardless of the outcome of such litigation.

Furthermore, we currently do not expect to declare any dividends on our common stock in the foreseeable future, 
and  our  ability  to  pay  dividends  on  our  common  stock  is  currently  limited  by  the  covenants  of  our  First  Lien  Credit 
Agreement. Your only opportunity to achieve a return on your investment is if the price of our common stock appreciates.

Future sales, or the perception of future sales, by us or our existing stockholders in the public market could cause 
the market price for our common stock to decline.

Future sales of shares of our common stock in the public market, or the perception that such sales could occur, could 
harm  the  prevailing  market  price  of  shares  of  our  common  stock  and  might  make  it  more  difficult  for  us  to  sell  equity 
securities in the future at a time and at a price that we deem appropriate.

Holders  of  an  aggregate  of  7,444,120  shares  of  our  outstanding  common  stock  have  rights,  subject  to  some 
conditions,  to  require  us  to  file  registration  statements  covering  their  shares  or  to  include  their  shares  in  registration 
statements that we may file for ourselves or our stockholders. The market price of our shares of common stock could drop 
significantly if the holders of these shares sell them or are perceived by the market as intending to sell them. In the future, 
we  may  also  issue  our  securities  in  connection  with  investments  or  acquisitions.  The  amount  of  shares  of  our  common 
stock  issued  in  connection  with  an  investment  or  acquisition  could  constitute  a  material  portion  of  our  then-outstanding 
shares of our common stock. Further, any issuance of additional equity securities by us may result in additional dilution to 
you.

35

Provisions in our organizational documents could delay or prevent a change of control.

Certain provisions of our amended and restated certificate of incorporation and amended and restated bylaws may 
have the effect of delaying or preventing a merger, acquisition, tender offer, takeover attempt or other change of control 
transaction that a stockholder might consider to be in its best interest, including attempts that might result in a premium 
over the market price of our common stock.

These provisions provide for, among other things:
•

the division of our Board of Directors into three classes, as nearly equal in size as possible, which directors in 
each class serving three-year terms and with terms of the directors of only one class expiring in any given year;

•

•

•
•

the ability of our Board of Directors to issue one or more series of preferred stock with powers, preferences and 
rights that may be senior or on parity with our common stock, which may reduce its value and could have the 
effect of impeding the success of an attempt to acquire us or otherwise effect a change of control;

advance  notice  for  nominations  of  directors  by  stockholders  and  for  stockholders  to  include  matters  to  be 
considered at stockholder meetings;

certain limitations on convening special stockholder meetings; and

that  certain  provisions  of  our  amended  and  restated  certificate  of  incorporation  and  amended  and  restated 
bylaws may be amended only by the affirmative vote of the holders of at least two-thirds in voting power of all 
the then-outstanding shares of our stock entitled to vote thereon, voting together as a single class

These provisions could make it more difficult for a third party to acquire us, even if the third-party's offer may be 
considered beneficial by many of our stockholders. As a result, our stockholders may be limited in their ability to obtain a 
premium for their shares.

Our amended and restated bylaws provide, subject to limited exceptions, that the Court of Chancery of the State of 
Delaware and, to the extent enforceable, the federal district courts of the United States of America will be the sole 
and exclusive forums for certain stockholder litigation matters, which could limit our stockholders' ability to obtain 
a favorable judicial forum for disputes with us or our directors, officers or employees.

Our  amended  and  restated  bylaws  provide,  subject  to  limited  exceptions,  that  unless  we  consent  in  writing  to  the 
selection of an alternative forum, the Court of Chancery of the State of Delaware shall, to the fullest extent permitted by 
law,  be  the  sole  and  exclusive  forum  for  any  (i)  derivative  action  or  proceeding  brought  on  behalf  of  our  company,  (ii) 
action asserting a claim of breach of a fiduciary duty owed by any director, officer or other employee of our company to 
the  Company  or  our  stockholders,  (iii)  action  asserting  a  claim  against  the  Company  or  any  director,  officer  or  other 
employee of the Company arising pursuant to any provision of the Delaware General Corporation Law, or the DGCL, or 
our amended and restated certificate of incorporation or our amended and restated bylaws or as to which the DGCL confers 
jurisdiction on the Court of Chancery of the State of Delaware or (iv) action asserting a claim against the Company or any 
director,  officer  or  other  employee  of  the  Company  governed  by  the  internal  affairs  doctrine.  These  provisions  shall  not 
apply  to  suits  brought  to  enforce  a  duty  or  liability  created  by  the  Securities  Exchange  Act  of  1934,  as  amended  (the 
"Exchange Act") or any other claim for which the federal courts have exclusive jurisdiction. Unless we consent in writing 
to the selections of an alternative forum, the federal district courts of the United States of America shall be the exclusive 
forum for the resolution of any complaint asserting a cause of action arising under the Securities Act of 1933, as amended 
(the "Securities Act"), subject to and contingent upon a final adjudication in the State of Delaware of the enforceability of 
such exclusive forum provision. Any person or entity purchasing or otherwise acquiring any interest in shares of our capital 
stock shall be deemed to have notice of and consented to the forum provisions in our amended and restated bylaws.

These  choice  of  forum  provisions  may  limit  a  stockholder's  ability  to  bring  a  claim  in  a  different  judicial  forum, 
including  one  that  it  may  find  favorable  or  convenient  for  disputes  with  us  or  any  of  our  directors,  officers  or  other 
employees which may discourage lawsuits with respect to such claims. Alternatively, if a court were to find the choice of 
forum  provisions  that  will  be  contained  in  our  amended  and  restated  bylaws  to  be  inapplicable  or  unenforceable  with 
respect  to  one  or  more  of  the  specified  types  of  actions  or  proceedings,  we  may  incur  additional  costs  associated  with 
resolving such action in other jurisdictions, which could harm our business, operating results and financial condition. 

36

ITEM 1B. UNRESOLVED STAFF COMMENTS

None.

37

ITEM 2. PROPERTIES

As  of  January  1,  2022,  we  leased  414  of  our  415  stores  and  each  of  our  self-operated  distribution  centers  and 
warehouse facilities. The one remaining store was owned by an IO. Our stores are located in California (245), Washington 
(72), Oregon (59), Pennsylvania (20), Idaho (9), Nevada (9) and New Jersey (1). Our initial lease terms for store locations 
are  typically  ten  years  with  options  to  renew  for  two  or  three  successive  five-year  periods.  Our  corporate  headquarters, 
located  in  Emeryville,  California,  is  leased  under  an  agreement  that  expires  in  2023,  with  options  to  renew  for  two 
successive five-year periods. Our three self-operated primary distribution centers range from approximately 100,000 square 
feet to approximately 400,000 square feet. Including options to renew, our primary distribution centers have leases expiring 
between 2023 and 2035.

We  believe  that  our  corporate  and  distribution  center  facilities  are  in  good  operating  condition  and  adequate  to 

support the current needs of our business.

38

ITEM 3. LEGAL PROCEEDINGS

From  time  to  time,  we  may  be  party  to  litigation  that  arises  in  the  ordinary  course  of  our  business.  Management 
believes  that  we  do  not  have  any  pending  litigation  that,  separately  or  in  the  aggregate,  would  have  a  material  adverse 
effect on our results of operations, financial condition or cash flows, and no material legal proceedings were terminated, 
settled or otherwise resolved during the fourth quarter of the fiscal year ended January 1, 2022.

39

ITEM 4. MINE SAFETY DISCLOSURES

Not applicable.

40

PART II

ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND 
ISSUER PURCHASES OF EQUITY SECURITIES

Market Information for Common Stock

The principal market on which our common stock is traded is the Nasdaq Global Select Market under the symbol 

"GO."  

Stockholders

American Stock Transfer & Trust Company, LLC is the transfer agent and registrar for our common stock. As of 
February  24,  2022,  there  were  16  stockholders  of  record  of  our  common  stock.  A  substantially  greater  number  of 
stockholders are "street name" or beneficial holders, whose shares are held of record by banks, brokers and other financial 
institutions.

Dividend Policy

We  currently  do  not  expect  to  declare  any  dividends  on  our  common  stock  in  the  foreseeable  future.  Instead,  we 
anticipate  that  all  of  our  earnings  in  the  foreseeable  future  will  be  used  to  provide  working  capital,  to  support  our 
operations, to finance the growth and development of our business and to reduce our net debt. Any determination to declare 
dividends in the future will be at the discretion of our Board of Directors, subject to applicable laws, and will be dependent 
on a number of factors, including our earnings, capital requirements and overall financial condition. In addition, because 
we are a holding company, our ability to pay dividends on our common stock may be limited by restrictions on our ability 
to  obtain  sufficient  funds  through  dividends  from  subsidiaries,  including  restrictions  under  our  First  Lien  Credit 
Agreement, and may be further restricted by the terms of any future debt or preferred securities. See NOTE 6— Long-term 
Debt to our Consolidated Financial Statements for additional information about our First Lien Credit Agreement.

Stock Performance Graph

The  following  graph  shows  a  comparison  of  cumulative  total  return  (equal  to  stock  appreciation  plus  dividends) 
during each quarterly accounting period from June 20, 2019 (the date our common stock began trading on the NASDAQ 
Global Select Market) through January 1, 2022 for: 

•
•
•

Grocery Outlet Holding Corp. 
Nasdaq Global Market Composite Index
Nasdaq US Benchmark General Retailers Index

41

Comparison of Cumulative Total Return (Since Listing)

$200

$150

$100

$50

6/20/2019

12/28/2019

6/27/2020

1/2/2021

7/3/2021

1/1/2022

Grocery Outlet Holding Corp.
Nasdaq Global Market Composite Index
Nasdaq US Benchmark General Retailers Index

Grocery Outlet Holding Corp. 

Nasdaq Global Market Composite Index

$ 

$ 

100.00  $ 

117.40  $ 

138.20  $ 

137.67  $ 

121.64  $ 

99.19 

100.00  $ 

107.91  $ 

118.09  $ 

170.37  $ 

179.77  $ 

142.69 

Nasdaq US Benchmark General Retailers Index $ 

100.00  $ 

112.61  $ 

137.13  $ 

167.61  $ 

185.68  $ 

194.45 

6/20/2019

12/28/2019

6/27/2020

1/2/2021

7/3/2021

1/1/2022

We are required to provide a line-graph presentation comparing cumulative stockholder returns on an indexed basis 
with a broad equity market index and either a published industry index or an index of peer companies selected by us. We 
have  selected  the  Nasdaq  Global  Market  Composite  Index  for  the  broad  equity  market  index  and  the  Nasdaq  US 
Benchmark General Retailers Index as the published industry index.

Notes: 

•

•

•

•

Assumes initial investment of $100.00 at our closing stock price on June 20, 2019 (our initial listing date). Total 
return includes reinvestment of dividends.
If the quarterly accounting period end date ends on a day that is not a trading day, the preceding trading day is 
used.

The information included under the heading "Stock Performance Graph" in Item 5 of this Annual Report on Form 
10-K is "furnished" and not "filed" and shall not be deemed to be "soliciting material" or subject to Regulation 
14A,  shall  not  be  deemed  "filed"  for  purposes  of  Section  18  of  the  Exchange  Act  or  otherwise  subject  to  the 
limitations  of  that  section,  and  shall  not  be  deemed  incorporated  by  reference  into  any  of  our  filings  under  the 
Securities Act or the Securities Exchange Act, whether made before or after the date of this report and irrespective 
of any general incorporation by reference language in any such filing.
The stock price performance shown in the graph is not necessarily indicative of future price performance.

Unregistered Sales of Equity Securities

None.

Issuer Purchases of Equity Securities

In November 2021, our Board of Directors approved a share repurchase program. This program, effective November 
5, 2021 and without an expiration date, authorized us to repurchase up to $100.0 million of our outstanding common stock 
utilizing  a  variety  of  methods  including  open  market  purchases,  accelerated  share  repurchase  programs,  privately 
negotiated transactions, structured repurchase transactions and under a Rule 10b5-1 plan (which would permit shares to be 

42

repurchased  when  the  Company  might  otherwise  be  precluded  from  doing  so  under  securities  laws).  During  the  quarter 
ended January 1, 2022, we did not repurchase any of our equity securities. As of January 1, 2022, we had $100.0 million of 
repurchase authority remaining under the share repurchase program. Subsequent to year end through February 24, 2022, we 
repurchased 139,718 shares of common stock totaling $3.5 million, including commissions, at an average price of $24.70 
per share.

ITEM 6. [RESERVED]

43

ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF 
OPERATIONS 

You should read the following discussion of our financial condition and results of operations in conjunction with the 
consolidated financial statements and related notes thereto included in "Item 8. Financial Statements and Supplementary 
Data."  This  discussion  may  contain  forward-looking  statements  based  upon  current  expectations  that  involve  risks  and 
uncertainties.  Our  actual  results  may  differ  materially  from  those  anticipated  in  these  forward-looking  statements  as  a 
result of various factors, including those described in "Item 1A. Risk Factors" or set forth in other sections of this report. 

We operate on a fiscal year that ends on the Saturday closest to December 31st each year. References to fiscal 2021, 
fiscal  2020,  and  fiscal  2019  refer  to  the  fiscal  years  ended  January  1,  2022,  January  2,  2021,  and  December  28,  2019, 
respectively. Our 2021 and 2019 fiscal years consisted of 52 weeks while our 2020 fiscal year consisted of 53 weeks.

OVERVIEW

We are a high-growth, extreme value retailer of quality, name-brand consumables and fresh products sold through a 
network of independently operated stores. Our flexible buying model allows us to offer quality, name-brand opportunistic 
products  at  prices  generally  40%  to  70%  below  those  of  conventional  retailers.  Entrepreneurial  independent  operators 
("IOs")  run  our  stores  and  create  a  neighborhood  feel  through  personalized  customer  service  and  a  localized  product 
offering. As of January 1, 2022, we had 415 stores in California, Washington, Oregon, Pennsylvania, Idaho, Nevada and 
New Jersey.

COVID-19

On March 11, 2020, the World Health Organization declared the novel strain of coronavirus, COVID-19, a global 
pandemic  and  recommended  containment  and  mitigation  measures  worldwide.  As  a  result,  many  states,  including  states 
where  we  have  significant  operations,  declared  a  state  of  emergency,  closed  non-essential  businesses  and  enacted 
limitations on the size of gatherings. As we compare fiscal 2021 financial performance with the comparable period in fiscal 
2020  that  included  significantly  elevated  COVID-related  demand  (only  partially  offset  by  periods  of  store  closures)  and 
financial outperformance relative to historical growth, we are reporting declines in year-over-year net sales and comparable 
store sales growth. In fiscal 2021, and ongoing to an extent, consumer behavior has been impacted by increased consumer 
mobility and travel, higher food-away-from-home spend, continued consolidation of grocery store visits, higher levels of 
government stimulus (the latter of which has led consumers to prioritize convenience over value) and elevated grocery e-
commerce usage, all of which have negatively impacted our net sales. The combination of these factors, coupled with the 
evolving  nature  of  the  pandemic  (especially  with  respect  to  the  possibility  of  different  variants  in  the  future)  and 
inflationary pressures, makes it difficult to predict near term consumer behavior and resulting sales trends for our business.

We and our IOs also had in fiscal 2021, and  continue  to  have,  staffing  challenges  and  increased  labor  costs  for  a 
variety of reasons that are attributable to the COVID-19 pandemic and the related economic and regulatory environment. 
There was also a surge of positive COVID-19 cases related to the Delta variant around the country during the third quarter 
of fiscal 2021 and an additional surge of positive COVID-19 cases related to the Omicron variant in the fourth quarter of 
fiscal 2021, including states in which we operate, creating additional uncertainty and having a negative impact on staffing. 

Since the start of the pandemic, certain inventory items have at times been, and may in the future again be, in short 
supply. COVID-19-related supply chain disruptions more recently have caused logistical challenges for us and many other 
retailers  and  manufacturers,  causing  delays  in  product  delivery  to  our  distribution  centers,  stores  and  customers.  These 
logistical  challenges  also  have  caused  increased  delivery  costs  resulting  from  higher  fuel  costs,  carrier  rates  and  driver 
wages due to driver shortages, decreases in transportation capacity, and slowdowns. All of these factors could impact the 
ability of stores to operate normal hours of operation or have sufficient inventory at all times, which could result in our 
inability  to  satisfy  customer  demand  and  potential  loss  of  market  share.  Further,  we  have  experienced  varying  levels  of 
inflation, resulting in part from supply disruptions, increased shipping and transportation costs, increased commodity costs, 
increased  labor  costs  in  the  supply  chain  and  other  disruptions  caused  by  the  COVID-19  pandemic  and  the  uncertain 
economic environment, which we have not been able to fully offset through price increases.

Planned construction and opening of new stores also have been, and may continue to be, negatively impacted due to 
increased lead times to acquire materials such as steel, obtain permits and licenses and set up utilities. Additionally, certain 
fixture  upgrades  and  new  refrigeration  units  now  have  longer  lead  times.  Finally,  we  have  incurred  additional  COVID-
related expenses as a result of certain increased costs related to our IOs. For example, in fiscal 2021 we paid a portion of 
the costs of personal protective equipment and cleaning supplies for our IOs as well as reduced interest rates on outstanding 
IO notes.

44

The trends leading consumers to prioritize convenience over value that we experienced in fiscal 2021 may continue 
into fiscal 2022, which could continue to negatively impact same store sales. The increased costs associated with staffing 
challenges and fuel, freight and distribution have negatively impacted our cost of sales and gross margin, and we expect 
this increased cost to continue into fiscal 2022. We also expect planned construction and opening of new stores to continue 
to experience delays, which has caused us to plan for lower new store growth in fiscal 2022 than our original goal of 10% 
and with more new stores weighted towards the second half of the year.

Our  operating  performance  and  financial  results  during  fiscal  years  2020  and  2021  and  the  volatility  within  those 
periods may not be meaningful indicators of future results. The impact of the COVID-19 pandemic and changing consumer 
behavior could continue to have a material adverse impact on our consolidated financial position, consolidated results of 
operations, and consolidated cash flows in fiscal 2022. In spite of these headwinds, we believe the flexibility of our unique 
buying  model,  our  strong  vendor  relationships  and  our  agile  approach  to  inventory  management  have  allowed  us  to 
maintain healthy inventory levels and an assortment of products for our customers.

Initial Public Offering and Secondary Public Offerings

In June 2019, we completed our initial public offering ("IPO") for net proceeds of $400.4 million, after deducting 

underwriting discounts and commissions and offering costs payable by us.

We  used  the  net  proceeds  from  our  IPO,  together  with  excess  cash  on  hand,  to  prepay  a  portion  of  the  term  loan 
outstanding  under  our  First  Lien  Credit  Agreement  and  to  repay  in  full  our  Second  Lien  Term  Loan,  allowing  us  to 
terminate such agreement. See "—Liquidity and Capital Resources" for additional information. 

Between October 2019 and April 2020, certain of our selling stockholders completed secondary public offerings of 
shares of our common stock. We did not receive any proceeds from such offerings, but we incurred related offering costs 
of  $3.2  million  in  the  aggregate  and  received  $6.2  million  in  cash  (excluding  withholding  taxes)  in  connection  with  the 
exercise of options by certain participating stockholders.

In  May  2020,  the  H&F  Investor  distributed  the  remainder  of  its  holdings  representing  9.6  million  shares  of  our 

common stock to its equity holders. We did not receive any proceeds or incur any material costs related to this distribution.

Key Factors and Measures We Use to Evaluate Our Business

We  consider  a  variety  of  financial  and  operating  measures  in  assessing  the  performance  of  our  business.  The  key 
generally accepted accounting principles ("GAAP") financial measures we use are net sales, gross profit and gross margin, 
selling, general and administrative expenses ("SG&A") and operating income. The key operational metrics and non-GAAP 
financial  measures  we  use  are  number  of  new  stores,  comparable  store  sales,  EBITDA,  adjusted  EBITDA,  adjusted  net 
income and adjusted earnings per share.

Fiscal 2021 Overview

Key  financial  and  operating  performance  results  for  our  fiscal  2021  (52  weeks)  compared  to  our  fiscal  2020  (53 

weeks) were as follows:

•

Net sales decreased 1.8% to approximately $3.08 billion for fiscal 2021 from approximately $3.13 billion for 
fiscal 2020; on a 52-week basis, comparable store sales decreased by 6.0% in fiscal 2021 compared to a 12.7% 
increase in fiscal 2020. Fiscal 2020 contained one additional week ("53rd week") as compared to fiscal 2021. 
The 53rd week included $53.3 million in net sales.

• We opened 36 new stores and closed one, ending fiscal 2021 with 415 stores in seven states.

•

•

Net  income  decreased  41.6%  to  $62.3  million,  or  $0.63  per  diluted  share  for  fiscal  2021,  compared  to  net 
income of $106.7 million, or $1.08 per diluted share, for fiscal 2020.
Adjusted EBITDA(1) decreased 11.0% to $198.5 million for fiscal 2021 compared to $222.9 million for fiscal 
2020.

45

•

Adjusted net income(1) decreased 20.2% to $89.9 million, or $0.90 per adjusted diluted share(1), for fiscal 2021 
compared to $112.7 million, or $1.14 per adjusted diluted share, for fiscal 2020.

_______________________
(1)

Adjusted  EBITDA,  adjusted  net  income  and  adjusted  diluted  earnings  per  share  are  non-GAAP  financial  measures,  which 
exclude  the  impact  of  certain  special  items.  Please  note  that  our  non-GAAP  financial  measures  should  be  considered  as  a 
supplement  to,  and  not  as  a  substitute  for,  or  superior  to,  financial  measures  calculated  in  accordance  with  GAAP.  See  the 
"Operating Metrics and Non-GAAP Financial Measures" section below for additional information about these items, including 
their definitions, how management utilizes such non-GAAP financial measures and reconciliations of the non-GAAP measures 
and the most directly comparable GAAP measures.

Key Components of Results of Operations

Net Sales

We  recognize  revenues  from  the  sale  of  products  at  the  point  of  sale,  net  of  any  taxes  or  deposits  collected  and 
remitted  to  governmental  authorities.  Discounts  provided  to  customers  by  us  are  recognized  at  the  time  of  sale  as  a 
reduction in sales as the products  are  sold.  Discounts that  are  funded  solely  by  IOs  are  not  recognized  as  a  reduction in 
sales as the IO bears the incidental costs arising from the discount. We do not accept manufacturer coupons. Sales consist 
of sales from comparable stores and non-comparable stores, described below under "Comparable Store Sales." Growth of 
our sales is generally driven by expansion of our store base in existing and new markets as well as comparable store sales 
growth. Sales are impacted by the spending habits of our customers, product mix and availability, as well as promotional 
and competitive activities. Our ever-changing selection of offerings across diverse product categories supports growth in 
sales by attracting new customers and encouraging repeat visits from our existing customers. The spending habits of our 
customers  are  affected  by  changes  in  macroeconomic  conditions,  such  as  those  experienced  due  to  the  COVID-19 
pandemic, and changes in discretionary income. Since the onset of the pandemic, consumer behavior has been impacted by 
consolidation of grocery store visits, elevated grocery e-commerce usage and higher levels of government stimulus, leading 
consumers to prioritize convenience over value and negatively impacting our sales. Our customers' discretionary income is 
primarily impacted by wages, fuel and other cost-of-living increases including food-at-home inflation, as well as consumer 
trends and preferences, which fluctuate depending on the environment. Because we offer a broad selection of merchandise 
at extreme values, historically our business has benefited from periods of economic uncertainty.

Cost of Sales, Gross Profit and Gross Margin

Cost  of  sales  includes,  among  other  things,  merchandise  costs,  inventory  markdowns,  inventory  losses  and 
transportation, distribution and warehousing costs, including depreciation. Gross profit is equal to our sales less our cost of 
sales. Gross margin is gross profit as a percentage of our sales. Gross margin is a measure used by management to indicate 
whether  we  are  selling  merchandise  at  an  appropriate  gross  profit.  Gross  margin  is  impacted  by  product  mix  and 
availability,  as  some  products  generally  provide  higher  gross  margins,  and  by  our  merchandise  costs,  which  can  vary. 
Gross margin is also impacted by the costs of distributing and transporting product to our stores, which can vary. Our gross 
profit  is  variable  in  nature  and  generally  follows  changes  in  sales.  While  our  disciplined  buying  approach  has  produced 
consistent gross margins throughout economic cycles  which  we  believe  has  helped  to  mitigate  adverse  impacts  on gross 
profit and results of operations, changes in consumer demand like we experienced and continue to experience as a result of 
the COVID-19 pandemic, including inflationary cost increases for goods, labor and transportation, supply chain constraints 
and  changes  in  discretionary  income,  have  resulted  and  could  continue  to  result  in  unexpected  changes  to  our  gross 
margins.  The  components  of  our  cost  of  sales  may  not  be  comparable  to  the  components  of  cost  of  sales  or  similar 

46

measures of our competitors and other retailers. As a result, our gross profit and gross margin may not be comparable to 
similar data made available by our competitors and other retailers.

Selling, General and Administrative Expenses

SG&A expenses are comprised of both store-related expenses and corporate expenses. Our IO store-related expenses 
include commissions paid to IOs, occupancy and our portion of maintenance costs and the cost of opening new IO stores. 
Company-operated  store-related expenses  include  payroll,  benefits,  supplies  and  utilities.  In  addition,  beginning  in  fiscal 
2020, SG&A included incremental costs associated with COVID-19, such as cleaning and safety costs, costs for PPE and 
supplies.  Corporate  expenses  include  payroll  and  benefits  for  corporate  and  field  support,  marketing  and  advertising, 
insurance and professional services and operator recruiting and training costs. SG&A generally increases as we grow our 
store base and invest in our corporate infrastructure. SG&A expenses related to commissions paid to IOs are variable in 
nature and generally increase as gross profits rise and decrease as gross profits decline. The remainder of our expenses are 
primarily fixed in nature. We continue to closely manage our expenses and monitor SG&A as a percentage of sales. The 
components  of  our  SG&A  may  not  be  comparable  to  the  components  of  similar  measures  of  our  competitors  and  other 
retailers. We expect that our SG&A will continue to increase in future periods as we continue to grow our sales revenue 
and gross profits.

Operating Income

Operating  income  is  gross  profit  less  SG&A,  depreciation  and  amortization  and  share-based  compensation. 
Operating income excludes interest expense, net, gain on insurance recoveries, debt extinguishment and modification costs 
and  income  tax  expense  (benefit).  We  use  operating  income  as  an  indicator  of  the  productivity  of  our  business  and  our 
ability to manage expenses.

47

Results of Operations 

The following tables summarize key components of our results of operations both in dollars and as a percentage of 

net sales (amounts in thousands, except for percentages):

Net sales

Cost of sales

Gross profit

Operating expenses:

Selling, general and administrative

Depreciation and amortization

Share-based compensation

Total operating expenses

Income from operations

Other expenses (income):
Interest expense, net

Gain on insurance recoveries
Debt extinguishment and modification costs

Total other expenses (income)

Income before income taxes
Income tax expense (benefit)

Fiscal Year Ended

January 1,
2022

January 2,
2021

December 28,
2019

$ 

3,079,582  $ 

3,134,640  $ 

2,559,617 

2,130,796 

2,161,293 

1,772,515 

948,786 

973,347 

787,102 

773,718 

68,358 

17,615 

859,691 

89,095 

15,564 

(3,970)   
— 

11,594 
77,501 
15,191 

772,409 

55,479 

38,084 

865,972 

107,375 

20,043 

— 
198 

20,241 
87,134 
(19,579)   

639,437 

47,883 

31,439 

718,759 

68,343 

45,927 

— 
5,634 

51,561 
16,782 
1,363 

15,419 

Net income and comprehensive income

$ 

62,310  $ 

106,713  $ 

Fiscal Year Ended

January 1,
2022

January 2,
2021

December 28,
2019

 100.0 %

 69.2 %
 30.8 %

 100.0 %

 68.9 %
 31.1 %

 25.1 %
 2.2 %

 0.6 %
 27.9 %
 2.9 %

 0.5 %
 (0.1) %
 — %
 0.4 %
 2.5 %
 0.5 %

 2.0 %

 24.6 %
 1.8 %

 1.2 %
 27.6 %
 3.4 %

 0.6 %
 — %
 — %
 0.6 %
 2.8 %
 (0.6) %

 3.4 %

 100.0 %

 69.2 %
 30.8 %

 25.0 %
 1.9 %

 1.2 %
 28.1 %
 2.7 %

 1.8 %
 — %
 0.2 %
 2.0 %
 0.7 %
 0.1 %

 0.6 %

Percentage of net sales (1)
Net sales

Cost of sales
Gross profit
Operating expenses:

Selling, general and administrative
Depreciation and amortization

Share-based compensation
Total operating expenses

Income from operations
Other expense (income):
Interest expense, net
Gain on insurance recoveries
Debt extinguishment and modification costs

Total other expense (income)

Income before income taxes
Income tax expense (benefit)

Net income and comprehensive income

_______________________
(1)

Components may not sum to totals due to rounding.

48

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Operating Metrics and Non-GAAP Financial Measures

Number of New Stores

The  number  of  new  stores  reflects  the  number  of  stores  opened  during  a  particular  reporting  period.  New  stores 
require an initial capital investment in the store build-outs, fixtures and equipment which we amortize over time as well as 
cash required for inventory and pre-opening expenses.

We expect new store growth to be the primary driver of our sales growth over the long term. We lease substantially 
all of our store locations. Our initial lease terms on stores are typically ten years with options to renew for two or three 
successive five-year periods.

Comparable Store Sales

We use comparable store sales as an operating metric to measure performance of a store during the current reporting 
period against the performance of the same store in the corresponding period of the previous year. Comparable store sales 
are impacted by the same factors that impact net sales.

Comparable store sales consists of net sales from our stores beginning on the first day of the fourteenth full fiscal 
month following the store's opening, which is when we believe comparability is achieved. Included in our comparable store 
definition are those stores that have been remodeled, expanded, or relocated in their existing location or respective trade 
areas. Excluded from our comparable store definition are those stores that have been closed for an extended period as well 
as any planned store closures or dispositions. When applicable, as was the case with fiscal 2020, we exclude the net sales in 
the non-comparable week of a 53-week year from the same store sales calculation after comparing the current and prior 
year weekly periods that are most closely aligned.

Opening new stores is a primary component of our growth strategy and, as we continue to execute on our growth 
strategy,  we  expect  a  significant  portion  of  our  sales  growth  will  be  attributable  to  non-comparable  store  sales. 
Accordingly, comparable store sales is only one measure we use to assess the success of our growth strategy.

EBITDA, Adjusted EBITDA, Adjusted Net Income and Adjusted Earnings Per Share

EBITDA, adjusted EBITDA, adjusted net income and adjusted earnings per share are supplemental key metrics used 
by management and our Board of Directors to assess our financial performance. EBITDA, adjusted EBITDA, adjusted net 
income  and  adjusted  earnings  per  share  are  also  frequently  used  by  analysts,  investors  and  other  interested  parties  to 
evaluate us and other companies in our industry. We use EBITDA, adjusted EBITDA, adjusted net income, and adjusted 
earnings per share to supplement GAAP measures of performance to evaluate the effectiveness of our business strategies, 
to make budgeting decisions and to compare our performance against that of other peer companies using similar measures. 
In  addition,  we  use  adjusted  EBITDA  to  supplement  GAAP  measures  of  performance  to  evaluate  our  performance  in 
connection with compensation decisions. Management believes it is useful to investors and analysts to evaluate these non-
GAAP measures on the same basis as management uses to evaluate our operating results. We believe that excluding items 
from operating income, net income and net income per diluted share that may not be indicative of, or are unrelated to, our 
core operating results, and that may vary in frequency or magnitude, enhances the comparability of our results and provides 
additional information for analyzing trends in our business.

We  define  EBITDA  as  net  income  before  net  interest  expense,  income  taxes  and  depreciation  and  amortization 
expenses.  Adjusted  EBITDA  represents  EBITDA  adjusted  to  exclude  share-based  compensation  expense,  non-cash  rent, 
asset impairment and gain or loss on disposition, provision for (write-off of) accounts receivable reserves and certain other 
expenses that may not be indicative of, or are unrelated to, our core operating results, and that may vary in frequency or 
magnitude.  Adjusted  net  income  represents  net  income  adjusted  for  the  previously  mentioned  adjusted  EBITDA 
adjustments, further adjusted for costs related to amortization of purchase accounting assets and deferred financing costs, 
tax adjustment to normalize the effective tax rate, and tax effect of total adjustments. Basic adjusted earnings per share is 
calculated using adjusted net income, as defined above, and basic weighted average shares outstanding. Diluted adjusted 
earnings  per  share  is  calculated  using  adjusted  net  income,  as  defined  above,  and  diluted  weighted  average  shares 
outstanding. EBITDA, adjusted EBITDA, adjusted  net  income  and  adjusted earnings  per  share  are  non-GAAP  measures 
and may not be comparable to similar measures reported by other companies. EBITDA, adjusted EBITDA, adjusted net 
income, and adjusted earnings per share have limitations as analytical tools, and you should not consider them in isolation 
or  as  a  substitute  for  analysis  of  our  results  as  reported  under  GAAP.  We  address  the  limitations  of  the  non-GAAP 
measures through the use of various GAAP measures. In the future we will incur expenses or charges such as those added 
back to calculate adjusted EBITDA or adjusted net income. Our presentation of EBITDA, adjusted EBITDA, adjusted net 
income and adjusted earnings per share should not be construed as an inference that our future results will be unaffected by 
the adjustments we have used to derive our non-GAAP measures.

49

The following table summarizes key operating metrics and non-GAAP financial measures for the periods presented 

(amounts in thousands, except for percentages and store counts):

Other Financial and Operations Data

Number of new stores

Number of stores open at end of period
Comparable store sales increase (decrease) (1)
EBITDA (2)
Adjusted EBITDA (2)
Adjusted net income (2)

Fiscal Year Ended

January 1,
2022

January 2,
2021

December 28,
2019

36 

415 

 (6.0) %

35 

380 

 12.7 %

34 

347 

 5.2 %

$ 

$ 

$ 

164,189 

198,458 

89,913 

$ 

$ 

$ 

165,228 

222,922 

112,665 

$ 

$ 

$ 

112,852 

168,333 

60,291 

_______________________
(1)

Comparable store sales consist of net sales from our stores beginning on the first day of the fourteenth full fiscal month following 
the store's opening, which is when we believe comparability is achieved. For fiscal 2020, which is a 53-week year, we excluded 
the  sales  in  the  non-comparable  week  from  the  comparable  store  sales  calculation  after  comparing  the  current  and  prior  year 
weekly periods that are most closely aligned.

(2)

See "—GAAP to Non-GAAP Reconciliations" section below for a reconciliation from our net income to EBITDA and adjusted 
EBITDA,  net  income  to  adjusted  net  income  and  GAAP  earnings  per  share  to  adjusted  earnings  per  share  for  the  periods 
presented.

GAAP to Non-GAAP Reconciliations

The following tables provide a reconciliation from our GAAP net income to EBITDA and adjusted EBITDA, GAAP 
net  income  to  adjusted  net  income,  and  our  GAAP  earnings  per  share  to  adjusted  earnings  per  share  for  the  periods 
presented (amounts in thousands, except per share data):

Fiscal Year Ended

January 1,
2022

January 2,
2021

December 28,
2019

Net income
Interest expense, net

Income tax expense (benefit)
Depreciation and amortization expenses (1)

EBITDA

Share-based compensation expenses (2)
Non-cash rent (3)
Asset impairment and gain or loss on disposition (4)
Provision for (write-off of) accounts receivable reserves (5)
Other (6)

$ 

62,310  $ 
15,564 

15,191 
71,124 

164,189 
17,615 
10,753 

1,241 
4,813 
(153)   
198,458  $ 

106,713  $ 
20,043 

(19,579)   
58,051 

165,228 
38,084 
10,673 

1,727 
(456)   
7,666 
222,922  $ 

15,419 
45,927 

1,363 
50,143 

112,852 
31,439 
10,582 

1,957 
2,575 
8,928 
168,333 

Adjusted EBITDA

$ 

50

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Net income
Share-based compensation expenses (2)
Non-cash rent (3)
Asset impairment and gain or loss on disposition (4)
Provision for (write-off of) accounts receivable reserves (5)
Other (6)
Amortization of purchase accounting assets and deferred financing 
costs (7)
Tax adjustment to normalize effective tax rate (8)
Tax effect of total adjustments (9)

Fiscal Year Ended

January 1,
2022

January 2,
2021

December 28,
2019

$ 

62,310  $ 

106,713  $ 

17,615 

10,753 

1,241 

4,813 

(153)   

11,821 

(5,928)   

(12,559)   

38,084 

10,673 

1,727 

(456)   

7,666 

11,808 

(44,089)   

(19,461)   

15,419 

31,439 

10,582 

1,957 

2,575 

8,928 

11,917 

(3,587) 

(18,939) 

Adjusted net income

$ 

89,913  $ 

112,665  $ 

60,291 

GAAP earnings per share

Basic

Diluted

Adjusted earnings per share

Basic

Diluted

Weighted average shares outstanding

Basic
Diluted

$ 

$ 

$ 

$ 

0.65  $ 

0.63  $ 

0.94  $ 

0.90  $ 

1.16  $ 

1.08  $ 

1.23  $ 

1.14  $ 

0.20 

0.19 

0.76 

0.74 

95,725 
99,418 

91,818 
98,452 

79,044 
81,863 

___________________________
(1)

Includes depreciation related to our distribution centers which is included within the cost of sales line item in our consolidated 
statements  of  operations  and  comprehensive  income.  See  NOTE  1—Organization  and  Summary  of  Significant  Accounting 
Policies to our Consolidated Financial Statements for additional information about the components of cost of sales.

(2)

(3)

(4)

(5)

(6)

(7)

(8)

(9)

Includes non-cash share-based compensation expense and $0.2 million, $0.4 million, and $3.6 million of cash dividends paid in 
fiscal  2021,  2020,  and  2019  respectively,  on  vested  share-based  awards  as  a  result  of  dividends  declared  in  connection  with 
recapitalizations that occurred in fiscal 2018 and 2016.

Consists  of  the  non-cash  portion  of  rent  expense,  which  represents  the  difference  between  our  straight-line  rent  expense 
recognized under GAAP and cash rent payments. The adjustment can vary depending on the average age of our lease portfolio, 
which has been impacted by our significant store growth in recent years. 

Represents impairment charges with respect to planned store closures and gains or losses on dispositions of assets in connection 
with store transitions to new IOs.

Represents non-cash changes in reserves related to our IO notes and accounts receivable.

Represents  other  non-recurring,  non-cash  or  non-operational  items,  such  as  gain  on  insurance  recoveries,  technology  upgrade 
implementation  costs,  personnel-related  costs,  costs  related  to  employer  payroll  taxes  associated  with  equity  awards,  legal 
settlements and other legal expenses, store closing costs, strategic project costs, secondary equity offering transaction costs, debt 
extinguishment and modification costs, and miscellaneous costs.

Represents the amortization of debt issuance costs and incremental amortization of an asset step-up resulting from purchase price 
accounting related to our acquisition in 2014 by an investment fund affiliated with Hellman & Friedman LLC, which included 
trademarks, customer lists, and below-market leases.

Represents  adjustments  to  normalize  the  effective  tax  rate  for  the  impact  of  unusual  or  infrequent  tax  items  that  we  do  not 
consider in our evaluation of ongoing performance, including excess tax benefits related to stock option exercises and vesting of 
RSUs that are recorded in earnings as discrete items in the reporting period in which they occur.

Represents the tax effect of the total adjustments. We calculate the tax effect of the total adjustments on a discrete basis excluding 
any non-recurring and unusual tax items.

51

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Comparison of fiscal 2021 (52 weeks) to fiscal 2020 (53 weeks) (amounts in thousands, except percentages)

Net Sales 

Net sales

Fiscal Year Ended

January 1,
2022

January 2,
2021

$ Change

% Change

$ 

3,079,582  $ 

3,134,640  $ 

(55,058) 

 (1.8) %

The  decrease  in  net  sales  for  fiscal  2021  compared  to  fiscal  2020  was  primarily  attributable  to  a  decrease  in 
comparable stores sales as well as the impact of the 53rd week of fiscal 2020 which included $53.3 million of net sales, 
partially offset by non-comparable store sales growth attributable to the net 35 new stores opened during fiscal 2021.

Comparable store sales decreased 6.0% for fiscal 2021 compared to fiscal 2020 on a 52-week basis for both periods. 
The  decrease  was  primarily  attributable  to  a  decrease  in  customer  traffic,  partially  offset  by  an  increase  in  average 
transaction size.

Cost of Sales

Cost of sales

% of net sales

Fiscal Year Ended

January 1,
2022

January 2,
2021

$ Change

% Change

$  2,130,796 

$  2,161,293 

$ 

(30,497) 

 (1.4) %

 69.2 %

 68.9 %

The decrease in cost of sales for fiscal 2021 compared to fiscal 2020 was primarily the result of the comparable store 
sales decrease discussed above combined with cost of sales from the 53rd week of fiscal 2020, partially offset by new store 
growth and higher costs as a percentage of net sales. 

Costs as a percentage of net sales increased for fiscal 2021 compared to fiscal 2020 due in large part to inflationary 

cost increases for goods, labor and transportation as well as supply chain constraints.

Gross Profit and Gross Margin

Gross profit
Gross margin

Fiscal Year Ended

January 1,
2022

January 2,
2021

$ Change

% Change

$ 

948,786 

$ 

973,347 

$ 

(24,561) 

 (2.5) %

 30.8 %

 31.1 %

The  decrease  in  gross  profit  for  fiscal  2021  compared  to  fiscal  2020  was  primarily  the  result  of  a  decrease  in 
comparable stores sales and gross profit from the 53rd week of fiscal 2020, partially offset by new store growth. Our gross 
margin decreased modestly for fiscal 2021 compared to fiscal 2020 due to higher cost of sales as a percentage of net sales, 
as discussed previously.

Selling, General and Administrative Expenses

SG&A
% of net sales

Fiscal Year Ended

January 1,
2022

January 2,
2021

$ Change

% Change

$ 

773,718 

$ 

772,409 

$ 

1,309 

 0.2 %

 25.1 %

 24.6 %

The increase in SG&A for fiscal 2021 compared to fiscal 2020 was primarily driven by higher store occupancy and 
maintenance costs due to a higher store count and increased marketing expenses, partially offset by lower personnel costs 
as a result of decreased incentive compensation expenses and decreased commission payments to IOs.

As a percentage of net sales, SG&A increased slightly for fiscal 2021 compared to fiscal 2020 due to lower expense 

leverage as a result of reduced net sales.

52

Depreciation and Amortization Expense 

Fiscal Year End

January 1,
2022

January 2,
2021

$ Change

% Change

Depreciation and amortization

$ 

68,358 

$ 

55,479 

$ 

12,879 

 23.2 %

% of net sales

 2.2 %

 1.8 %

The increase in depreciation and amortization expenses for fiscal 2021 compared to fiscal 2020 was primarily driven 

by new store growth and existing store investments.

Share-based Compensation Expense 

Share-based compensation

% of net sales

Fiscal Year Ended

January 1,
2022

January 2,
2021

$ Change

% Change

$ 

17,615 

$ 

38,084 

$ 

(20,469) 

 (53.7) %

 0.6 %

 1.2 %

The decrease in share-based compensation expenses for fiscal 2021 compared to fiscal 2020 was primarily due to 
$26.1  million  in  share-based  compensation  expense  we  incurred  in  fiscal  2020  related  to  5.8  million  performance-based 
stock options that vested in connection with performance events achieved with the closing of our February and April 2020 
secondary offerings. This decrease was partially offset by an increase in expense driven by RSUs and PSUs granted during 
fiscal 2021.

See NOTE 8—Share-based Awards to our Consolidated Financial Statements for additional information.

Interest Expense, net 

Interest expense, net
% of net sales

Fiscal Year Ended

January 1,
2022

January 2,
2021

$ Change

% Change

$ 

15,564 

$ 

20,043 

$ 

(4,479) 

 (22.3) %

 0.5 %

 0.6 %

The decrease in interest expense, net for fiscal 2021 compared to fiscal 2020 was primarily driven by lower effective 
interest rates experienced under our First Lien Credit Agreement as a result of decreases in the London Inter-bank Offered 
Rate ("LIBOR"). Furthermore, fiscal 2020 included interest expense from the $90.0 million borrowed under the revolving 
credit facility of our First Lien Credit Agreement between March and May 2020, compared to no borrowings thereunder in 
fiscal 2021.

See NOTE 6—Long-term Debt to our Consolidated Financial Statements for additional information. 

53

Gain on Insurance Recoveries

Fiscal Year Ended

January 1,
2022

January 2,
2021

$ Change

% Change

Gain on insurance recoveries

$ 

(3,970) 

$ 

— 

$ 

(3,970) 

N/A

% of net sales

 (0.1) %

 — %

During  fiscal  2021,  we  recorded  a  $4.0  million  gain  on  insurance  due  to  proceeds  received  related  to  the  loss  of  our 
Paradise, California store due to a wildfire in 2018.

Debt Extinguishment and Modification Costs

Fiscal Year Ended

January 1,
2022

January 2,
2021

$ Change

% Change

Debt extinguishment and modification costs

$ 

— 

$ 

198 

$ 

(198) 

 (100.0) %

% of net sales

 — %

 — %

During fiscal 2020, we wrote off $0.1 million of debt issuance costs and incurred $0.1 million of debt modification 
costs related to the repricing and amendment of our First Lien Credit Agreement. No such write-offs were made or debt 
modification costs incurred in fiscal 2021.

See NOTE 6—Long-term Debt to our Consolidated Financial Statements for additional information.

Income Tax Expense (Benefit)

Fiscal Year Ended

January 1,
2022

January 2,
2021

$ Change

% Change

Income tax expense (benefit)

$ 

15,191 

$ 

(19,579) 

$ 

34,770 

 177.6 %

% of net sales

Effective tax rate

 0.5 %

 19.6 %

 (0.6) %

 (22.5) %

During fiscal 2021, we recorded a net income tax expense of $15.2 million compared to a net income tax benefit of 
$19.6 million for fiscal 2020. This change was primarily driven by a reduction in excess tax benefits related to the exercise 
of  stock  options  and  vesting  of  RSUs.  Such  excess  tax  benefits  totaled  $8.0  million  for  fiscal  year  2021  compared  to 
$44.1 million for fiscal year 2020. 

See NOTE 10—Income Taxes to our Consolidated Financial Statements for additional information.

Net Income

Net income
% of net sales

Fiscal Year Ended

January 1,
2022

January 2,
2021

$ Change

% Change

$ 

62,310 

$ 

106,713 

$ 

(44,403) 

 (41.6) %

 2.0 %

 3.4 %

As a result of the foregoing factors, net income decreased in fiscal 2021 compared to fiscal 2020.

54

Adjusted EBITDA 

Fiscal Year Ended

January 1,
2022

January 2,
2021

$ Change

% Change

Adjusted EBITDA

$ 

198,458  $ 

222,922  $ 

(24,464) 

 (11.0) %

The decrease in adjusted EBITDA for fiscal 2021 compared to fiscal 2020 was primarily due to a decrease in gross 
profit, which was primarily driven by a decrease in comparable store sales, on a 52-week basis, of 6.0% for fiscal 2021
compared  to  fiscal  2020,  the  impact  of  net  sales  from  the  53rd  week  of  fiscal  2020,  and  increases  in  cost  of  sales  as  a 
percentage  of  net  sales  primarily  caused  by  inflationary  pressures  and  supply  chain  constraints,  partially  offset  by 
contribution from our non-comparable stores.

Adjusted Net Income 

Fiscal Year Ended

January 1,
2022

January 2,
2021

$ Change

% Change

Adjusted net income

$ 

89,913  $ 

112,665  $ 

(22,752) 

 (20.2) %

The  decrease  in  adjusted  net  income  for  fiscal  2021  compared  to  fiscal  2020  was  primarily  a  result  of  the 
aforementioned drivers of the decrease in Adjusted EBITDA as well as increases in depreciation and amortization expenses 
caused by new store growth and other capital investments.

Comparison of fiscal 2020 (53 weeks) to fiscal 2019 (52 weeks)

For  the  comparison  of  fiscal  2020  to  fiscal  2019,  refer  to  "Item  7.  Management's  Discussion  and  Analysis  of 
Financial  Condition  and  Results  of  Operations"  in  Part  II  of  our  Annual  Report  on  Form  10-K  for  the  fiscal  year  ended 
January 2, 2021, as amended, under the subheading "Comparison of fiscal 2020 (53 weeks) to fiscal 2019 (52 weeks)."

55

Liquidity and Capital Resources

Sources of Liquidity

Based on our current operations and new store growth plans, we expect to satisfy our short-term and long-term cash 
requirements  through  a  combination  of  our  existing  cash  and  cash  equivalents  position,  funds  generated  from  operating 
activities,  and  the  borrowing  capacity  available  in  the  revolving  credit  facility  under  our  first  lien  credit  agreement  (the 
"First Lien Credit Agreement"). If cash generated from our operations and borrowings under our revolving credit facility 
are not sufficient or available to meet our liquidity requirements, then we will be required to obtain additional equity or 
debt financing in the future. There can be no assurance equity or debt financing will be available to us when we need it or, 
if available, the terms will be satisfactory to us and not dilutive to our then-current stockholders. Additionally, we may seek 
to take advantage of market opportunities to refinance our existing debt instruments with new debt instruments at interest 
rates, maturities and terms we deem attractive. We may also, from time to time, in our sole discretion, purchase or retire all 
or a portion of our existing debt instruments through privately negotiated or open market transactions.

As of January 1, 2022, we had cash and cash equivalents of $140.1 million, which consisted primarily of cash held 
in  checking  and  money  market  accounts  with  financial  institutions.  In  addition,  we  have  a  revolving  credit  facility  with 
$100.0  million  in  borrowing  capacity  under  our  First  Lien  Credit  Agreement.  We  did  not  borrow  under  this  revolving 
credit  facility  during  fiscal  2021  and  had  no  borrowings  outstanding  thereunder  as  of  January  1,  2022.  As  of  January  1, 
2022,  we  had  $3.5  million  of  outstanding  standby  letters  of  credit  and  $96.5  million  of  remaining  borrowing  capacity 
available under this revolving credit facility.

Material Cash Requirements

Leases

We  have  operating  and  finance  lease  arrangements  for  substantially  all  store  locations,  distribution  centers,  and 
certain office space and equipment. As of January 1, 2022, total lease assets and lease liabilities were $905.0 million and 
$1.0 billion, respectively, and we had executed leases for 25 store locations that we had not yet taken possession of with 
total  undiscounted  future  lease  payments  of  $141.9  million  and  lease  terms  through  2039.  See  NOTE  4—Leases  to  our 
Consolidated Financial Statements for further detail of our lease obligations and the timing of lease liability maturities.

Debt Obligations and Interest Payments

See NOTE 6—Long-term Debt to our Consolidated Financial Statements for further detail of our First Lien Credit 
Agreement,  which  consists  of  a  $460.0  million  senior  term  loan  and  a  revolving  credit  facility  for  an  amount  up  to 
$100.0  million,  and  the  timing  of  principal  maturities.  As  of  January  1,  2022,  based  on  the  then  current  interest  rate  of 
2.85%, expected future interest payments associated with our debt totaled $50.7 million, with $13.3 million payable during 
fiscal year 2022.

Capital Expenditures

Our capital expenditures are primarily related to new store openings, ongoing store maintenance and improvements, 
expenditures  related  to  our  distribution  centers  and  infrastructure-related  investments,  including  investments  related  to 
upgrading  and  maintaining  our  information  technology  systems  and  corporate  offices.  We  expect  to  fund  capital 
expenditures through cash generated from our operations. We expect capital expenditures of approximately $115.0 million, 
net  of  tenant  improvement  allowances,  in  fiscal  year  2022,  primarily  related  to  new  store  openings  and  ongoing  store 
maintenance and improvements.

Working Capital and Purchase Commitments

Our  primary  working  capital  requirements  are  for  the  purchase  of  inventory,  payroll,  rent,  issuance  of  IO  notes, 
other  store  facilities  costs,  distribution  costs  and  general  and  administrative  costs.  Our  working  capital  requirements 
fluctuate during the year, driven primarily by the timing of inventory fluctuations, new store openings and capital spending.

Our  purchase  commitments  consist  of  non-cancelable  obligations  under  service  and  supply  contracts.  As  of 

January 1, 2022, we had total purchase obligations of $11.8 million, with $10.1 million payable during fiscal year 2022.

Share Repurchases and Dividends

We may repurchase our common stock pursuant to programs approved by our Board of Directors. As of January 1, 
2022, we had $100.0 million of repurchase authority remaining under the current share repurchase program. See "Item 5. 
Market For Registrant's Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities—Issuer 
Purchases of Equity Securities" for discussion about our Board-authorized share repurchase program.

56

As  of  January  1,  2022,  we  expect  to  pay  an  additional  $0.2  million  related  to  dividends  declared  in  our 
recapitalization in 2018 for stock options that will vest during fiscal 2022 and beyond, of which $0.1 million is expected to 
be paid in fiscal 2022. Pursuant to The Globe Holding Corp. 2014 Plan, if we are unable to make those payments, we may 
instead elect to reduce the per share exercise price of each such option by an amount equal to the dividend amount in lieu 
of making the applicable dividend payment.

Debt Covenants

The  First  Lien  Credit  Agreement  contains  certain  customary  representations  and  warranties,  subject  to  limitations 
and exceptions, and affirmative and customary covenants. The First Lien Credit Agreement restricts us from entering into 
certain  types  of  transactions  and  making  certain  types  of  payments  including  dividends  and  stock  repurchases  and  other 
similar distributions, with certain exceptions. Additionally, borrowing availability under the revolving credit facility under 
our First Lien Credit Agreement is subject to a first lien secured leverage ratio of 7.00 to 1.00 (as defined in the First Lien 
Credit Agreement), tested quarterly if, and only if, the aggregate principal amount outstanding and/or issued, as applicable, 
from the revolving facility, letters of credit (to the extent not cash collateralized or backstopped or, in the aggregate, not in 
excess of the greater of $10.0 million and the stated face amount of letters of credit outstanding on the closing date) and 
swingline loans exceeds 35% of the total amount of the revolving credit facility commitments. 

As of January 1, 2022, we were in compliance with all applicable financial covenant requirements for our First Lien 

Credit Agreement.

Cash Flows

The following table summarizes our cash flows for the periods presented (amounts in thousands):

Fiscal Year Ended

January 1,
2022

January 2,
2021

December 28,
2019

Net cash provided by operating activities

$ 

165,587  $ 

181,237  $ 

132,835 

Net cash used in investing activities
Net cash provided by (used in) financing activities

(136,713)   
5,885 

(133,786)   
29,774 

(108,019) 
(17,778) 

Net increase in cash and cash equivalents

$ 

34,759  $ 

77,225  $ 

7,038 

Cash Provided by Operating Activities 

Net cash provided by operating activities was $165.6 million for fiscal 2021 compared to $181.2 million for fiscal 
2020.  The  $15.7  million decrease  was  primarily  due  to  lower  net  sales  driven  by  a  decrease  in  comparable  store  sales 
combined  with  fiscal  2020  including  net  sales  from  its  53rd  week,  partially  offset  by  contribution  from  non-comparable 
stores. The decrease was additionally due to an increase of $4.6 million in cash used for merchandise inventory.

Net cash provided by operating activities was $181.2 million for fiscal 2020 compared to $132.8 million for fiscal 
2019.  The  $48.4  million increase  was  primarily  the  result  of  increased  net  sales  driven  by  new  store  growth  and 
comparable store sales growth, partially offset by increased cost of sales and operating expenses, particularly commissions 
paid to IOs.

Cash Used in Investing Activities

Net  cash  used  in  investing  activities  for  fiscal  2021,  fiscal  2020,  and  fiscal  2019  was  primarily  for  capital 

expenditures and loans to IOs. 

Net cash used in investing activities was $136.7 million for fiscal 2021 compared to $133.8 million for fiscal 2020. 
The  $2.9  million increase  was  primarily  related  to  an  increase  of  investments  in  computer  software  intangible  assets  in 
fiscal 2021 compared to fiscal 2020. Of the $136.7 million net cash used in investing activities during fiscal 2021, $123.4 
million represented purchases of property and equipment prior to the application of tenant improvement allowances.

Net cash used in investing activities was $133.8 million for fiscal 2020 compared to $108.0 million for fiscal 2019. 
The $25.8 million increase was primarily related to an increase in the number of stores opened and under construction in 
fiscal  2020  compared  to  fiscal  2019.  Of  the  $133.8  million  net  cash  used  in  investing  activities  during  fiscal  2020, 
$124.9 million represented purchases of property and equipment prior to the application of tenant improvement allowances. 

57

 
 
 
 
Cash Provided by (Used in) Financing Activities 

Net cash provided by financing activities was $5.9 million for fiscal 2021 compared to $29.8 million for fiscal 2020. 

The $23.9 million decrease was primarily due to a decrease in proceeds received from the exercise of stock options.

Net cash provided by financing activities was $29.8 million for fiscal 2020 compared to $17.8 million net cash used 
in financing activities for fiscal 2019. The net cash provided by financing activities of $29.8 million for fiscal 2020 was 
primarily due to proceeds received from the exercise of share-based awards slightly offset by principal payments on debt. 
The net cash used in financing activities of $17.8 million for fiscal 2019 was primarily due to $414.8 million of principal 
payments  on  debt  and  $7.2  million  of  offering  cost  payments  related  to  our  IPO,  partially  offset  by  proceeds  of 
$407.7 million from the IPO, net of $27.1 million of underwriting discounts and commissions paid.

58

Critical Accounting Policies and Estimates

Our consolidated financial statements have been prepared in accordance with GAAP. A summary of our significant 
accounting  policies  can  be  found  in  NOTE  1—Organization  and  Summary  of  Significant  Accounting  Policies  to  our 
Consolidated Financial Statements. The preparation of our consolidated financial statements requires us to make judgments 
and  estimates  that  affect  the  reported  amounts  of  assets,  liabilities,  revenues,  expenses  and  related  disclosures.  These 
judgments  and  estimates  are  based  on  historical  experience  and  other  factors  believed  to  be  reasonable  under  the 
circumstances.

Management evaluated the development and selection of our critical accounting policies and estimates and believes 
that the following involves a higher degree of judgment or complexity and is most significant to reporting our results of 
operations and financial position, and is therefore discussed as critical. The following critical accounting policy reflects a 
significant estimate and judgment used in the preparation of our consolidated financial statements. With respect to critical 
accounting policies, even a relatively minor variance between actual and expected results can potentially have a materially 
favorable or unfavorable impact on subsequent results of operations.

Long-lived asset impairment

We evaluate long-lived assets, including property and equipment and lease right-of-use assets, for impairment when 
events or changes in circumstances indicate that the carrying value of such assets may not be recoverable. For purposes of 
this  evaluation,  long-lived  assets  are  grouped  with  other  assets  at  the  lowest  level  for  which  identifiable  cash  flows  are 
largely independent of the cash flows of other assets. Our retail stores are evaluated for impairment at the store level. A 
long-lived asset or asset group may be impaired if its carrying value exceeds its estimated undiscounted future cash flows 
over its remaining useful life. The total amount of property and equipment, including store assets, and operating lease right-
of-use assets as of January 1, 2022 were $499.4 million and $898.2 million, respectively.

Our  impairment  calculations  contain  uncertainties  because  they  require  us  to  make  assumptions  and  to  apply 
judgment  to  estimate  future  cash  flows.  Key  assumptions  used  in  estimating  future  cash  flows  include  projected  sales 
growth  and  operating  expenses.  Estimates  of  sales  growth  and  operating  expenses  are  based  on  internal  projections  and 
consider  the  store’s  historical  performance,  length  of  time  the  store  has  been  open,  the  local  market  economics  and  the 
business  environment  impacting  the  store’s  performance.  These  estimates  are  subjective  and  our  ability  to  realize  future 
cash  flows  is  affected  by  factors  such  as  ongoing  maintenance  and  improvement  of  the  assets,  changes  in  economic 
conditions and changes in operating performance. We have not made any material changes in the accounting methodology 
used  to  evaluate  the  impairment  of  long-lived  assets  during  the  last  three  fiscal  years.  We  do  not  believe  there  is  a 
reasonable likelihood there will be a material change in the estimates or assumptions used to calculate impairments of long-
lived assets. However, if actual results are not consistent with our estimates and assumptions used to calculate estimated 
future cash flows, we may be exposed to impairment losses that could be material.

If a long-lived asset or asset group is determined to be impaired, we record an impairment loss for the amount by 
which the carrying value of the asset or asset group exceeds its fair value. The estimated fair value of the asset or asset 
group is based on the estimated discounted future cash flows of the asset or asset group using a discount rate commensurate 
with the related risk.

There were no adjustments to the carrying value of long-lived assets due to impairment charges during fiscal 2021 

and 2020. We recorded impairment charges of $0.5 million during fiscal 2019.

Recent Accounting Pronouncements

Refer to NOTE 1—Organization and Summary of Significant Accounting Policies to our Consolidated Financial 

Statements.

59

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Interest Rate Risk

Our  operating  results  are  subject  to  market  risk  from  interest  rate  fluctuations  on  our  credit  facilities,  which  bear 
variable interest rates. As of January 1, 2022, our outstanding credit facilities included a $460.0 million senior term loan 
under the First Lien Credit Agreement. As of January 1, 2022, the interest rate on the senior term loan was 2.85% (See 
NOTE 6—Long-term Debt to our Consolidated Financial Statements for additional information). Based on the outstanding 
balance and interest rate of our senior term loan as of January 1, 2022, a hypothetical 10% relative increase or decrease in 
the effective interest rate would cause an increase or decrease in interest expense of approximately $1.3 million over the 
next 12 months.

We do not use derivative financial instruments for speculative or trading purposes, but this does not preclude our 

adoption of specific hedging strategies in the future.

Impact of Inflation

Our  results  of  operations  and  financial  condition  are  presented  based  on  historical  cost.  While  it  is  difficult  to 
accurately  measure  the  impact  of  inflation  due  to  the  imprecise  nature  of  the  estimates  required,  we  have  experienced 
varying levels of inflation, resulting in part from various supply disruptions, increased shipping and transportation costs, 
increased  commodity  costs,  increased  labor  costs  in  the  supply  chain  and  other  disruptions  caused  by  the  COVID‑19 
pandemic and the uncertain economic environment. However, because of the flexibility of our unique buying model and 
our ability to price our products frequently, we were able to partially offset the impact of inflation on our business during 
fiscal 2021 through selective price increases. We cannot be assured that our results of operations and financial condition 
will not be materially impacted by inflation in the future.

60

ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

GROCERY OUTLET HOLDING CORP.

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

Report of Independent Registered Public Accounting Firm (PCAOB ID No. 34)

Consolidated Balance Sheets

Consolidated Statements of Operations and Comprehensive Income

Consolidated Statements of Stockholders' Equity

Consolidated Statements of Cash Flows

Notes to Consolidated Financial Statements

Page

62

64

65

66

67

69

61

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Stockholders and the Board of Directors of Grocery Outlet Holding Corp.

Opinion on the Financial Statements

We  have  audited  the  accompanying  consolidated  balance  sheets  of  Grocery  Outlet  Holding  Corp.  and  subsidiaries  (the 
"Company")  as  of  January  1,  2022  and  January  2,  2021,  the  related  consolidated  statements  of  operations  and 
comprehensive income, stockholders' equity, and cash flows, for each of the fiscal years ended January 1, 2022, January 2, 
2021 and December 28, 2019, and the related notes and Schedule I listed in the Index at Item 15 (collectively referred to as 
the  "financial  statements").  In  our  opinion,  the  financial  statements  present  fairly,  in  all  material  respects,  the  financial 
position of the Company as of January 1, 2022 and January 2, 2021, and the results of its operations and its cash flows for 
the fiscal years ended January 1, 2022, January 2, 2021, and December 28, 2019, in conformity with accounting principles 
generally accepted in the United States of America.

We  have  also  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board  (United 
States)  (PCAOB),  the  Company's  internal  control  over  financial  reporting  as  of  January  1,  2022,  based  on  criteria 
established in Internal Control — Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of 
the Treadway Commission and our report dated March 2, 2022 expressed an unqualified opinion on the Company's internal 
control over financial reporting.

Basis for Opinion

These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion 
on  the  Company's  financial  statements  based  on  our  audits.  We  are  a  public  accounting  firm  registered  with  the  Public 
Company Accounting Oversight Board  (United States)  (PCAOB)  and  are  required  to  be  independent  with  respect  to the 
Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and 
Exchange Commission and the PCAOB.

We  conducted  our  audits  in  accordance  with  the  standards  of  the  PCAOB.  Those  standards  require  that  we  plan  and 
perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement, 
whether due to error or fraud. Our audits included performing procedures to assess the risks of material misstatement of the 
financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures 
included examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements. Our audits 
also  included  evaluating  the  accounting  principles  used  and  significant  estimates  made  by  management,  as  well  as 
evaluating the overall presentation of the financial statements. We believe that our audits provide a reasonable basis for our 
opinion.

Critical Audit Matter

The critical audit matter communicated below is a matter arising from the current-period audit of the financial statements 
that  was  communicated  or  required  to  be  communicated  to  the  audit  committee  and  that  (1)  relates  to  accounts  or 
disclosures that are material to the financial statements and (2) involved our especially challenging, subjective, or complex 
judgments. The communication of critical audit matters does not alter in any way our opinion on the financial statements, 
taken as a whole, and we are not, by communicating the critical audit matter below, providing a separate opinion on the 
critical audit matter or on the accounts or disclosures to which it relates.

Long-Lived Store Asset Impairment – Refer to Notes 1 and 3 to the financial statements

Critical Audit Matter Description

The Company performs an analysis of the carrying value of all long-lived store assets for impairment at an individual store 
level whenever events or changes in circumstances indicate that the carrying value of individual store assets may not be 
recoverable.  The  Company's  impairment  analysis  determines  whether  projected  undiscounted  future  cash  flows  from 
operations are sufficient to recover the carrying value of these store assets. Impairment may result when the carrying value 
of these store assets exceeds the estimated undiscounted future cash flows over the remaining useful life. The total amount 
of property and equipment, including store assets, and operating lease right-of-use assets as of January 1, 2022 are $499.4 
million  and  $898.2  million,  respectively.  The  Company's  impairment  analysis  consists  of  (1)  identifying  stores  with 

62

indicators of impairment, (2) testing the identified store assets for recoverability and (3) measuring the impairment loss, if 
any. During the year ended January 1, 2022, the Company recorded no impairment of long-lived assets. 

The  principal  considerations  for  our  determination  that  performing  procedures  relating  to  the  impairment  of  store-level 
long-lived assets is a critical audit matter relates to the significant judgment by management in developing the estimated 
future discounted cash flows expected to be generated by the asset. This in turn led to a high degree of auditor judgment, 
subjectivity,  and  effort  in  performing  procedures  and  evaluating  the  discounted  cash  flows,  including  the  significant 
assumptions for sales growth rate and gross margin.

How the Critical Audit Matter Was Addressed in the Audit

Our  audit  procedures  related  to  management's  judgments  regarding  the  forecasts  of  future  cash  flows  included  the 
following, among others:

• We tested the operating effectiveness of controls over management's long-lived store asset impairment evaluation, 

including those over future sales growth and gross margin projections

• We  evaluated  management's  ability  to  accurately  forecast  future  sales  growth  and  gross  margin  by  comparing 

actual results to management's historical forecasts

• We  evaluated  the  reasonableness  of  management's  sales  growth  and  gross  margin  forecasts  by  comparing  the 

forecasts to: 

◦

◦

◦

Current and past sales and gross margins of the overall Company and individual store level asset groups

Consistency with external market and industry data

Internal communications to management and the Board of Directors

• We tested the completeness, accuracy, and relevance of underlying data used in the valuations

/s/ DELOITTE & TOUCHE LLP

San Francisco, California
March 2, 2022

We have served as the Company's auditor since 2007.

63

GROCERY OUTLET HOLDING CORP.
CONSOLIDATED BALANCE SHEETS
(in thousands, except share and per share amounts)

Assets
Current assets:

Cash and cash equivalents
Independent operator receivables and current portion of independent operator notes, 
net of allowance $1,406 and $985
Other accounts receivable, net of allowance $57 and $39
Merchandise inventories
Prepaid expenses and other current assets

Total current assets

Independent operator notes, net of allowance $10,506 and $7,124
Property and equipment, net
Operating lease right-of-use assets
Intangible assets, net
Goodwill
Deferred income tax assets, net
Other assets

Total assets

Liabilities and Stockholders' Equity
Current liabilities:

Trade accounts payable
Accrued expenses
Accrued compensation
Current lease liabilities
Income and other taxes payable

Total current liabilities

Long-term debt, net
Deferred income tax liabilities, net
Long-term lease liabilities
Total liabilities

Commitments and contingencies (NOTE 12)
Stockholders' equity:

January 1,
2022

January 2,
2021

$ 

140,085  $ 

105,326 

7,219 
3,159 
275,502 
16,780 
442,745 
21,516 
499,387 
898,152 
51,921 
747,943 
— 
8,144 
2,669,808  $ 

122,110  $ 
49,025 
8,450 
51,136 
7,185 
237,906 
451,468 
9,416 
961,746 
1,660,536 

5,443 
5,950 
245,157 
20,081 
381,957 
27,440 
433,652 
835,397 
48,226 
747,943 
3,529 
7,480 
2,485,624 

114,278 
35,699 
26,447 
48,675 
7,547 
232,646 
449,233 
— 
881,438 
1,563,317 

$ 

$ 

Voting common stock, par value $0.001 per share, 500,000,000 shares authorized; 
96,144,433 and 94,854,336 shares issued and outstanding, respectively
Series A Preferred stock, par value $0.001 per share, 50,000,000 shares authorized; no
shares issued and outstanding
Additional paid-in capital
Retained earnings

Total stockholders' equity

Total liabilities and stockholders' equity

96 

95 

— 
811,701 
197,475 
1,009,272 
2,669,808  $ 

— 
787,047 
135,165 
922,307 
2,485,624 

$ 

See Notes to Consolidated Financial Statements

64

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GROCERY OUTLET HOLDING CORP.
CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME 
(in thousands, except per share data)

Net sales

Cost of sales

Gross profit

Operating expenses:

Selling, general and administrative

Depreciation and amortization

Share-based compensation

Total operating expenses

Income from operations

Other expenses (income):

Interest expense, net
Gain on insurance recoveries

Debt extinguishment and modification costs

Total other expenses (income)

Income before income taxes
Income tax expense (benefit)
Net income and comprehensive income

Basic earnings per share
Diluted earnings per share

Weighted average shares outstanding:

Basic
Diluted

Fiscal Year Ended

January 1,
2022

January 2,
2021

December 28,
2019

$ 

3,079,582  $ 

3,134,640  $ 

2,559,617 

2,130,796 

2,161,293 

1,772,515 

948,786 

973,347 

787,102 

773,718 

68,358 

17,615 

859,691 

89,095 

15,564 
(3,970)   

— 
11,594 

77,501 
15,191 
62,310  $ 

0.65  $ 
0.63  $ 

772,409 

55,479 

38,084 

865,972 

107,375 

20,043 
— 

198 
20,241 

87,134 
(19,579)   
106,713  $ 

1.16  $ 
1.08  $ 

95,725 
99,418 

91,818 
98,452 

639,437 

47,883 

31,439 

718,759 

68,343 

45,927 
— 

5,634 
51,561 

16,782 
1,363 
15,419 

0.20 
0.19 

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81,863 

$ 

$ 
$ 

See Notes to Consolidated Financial Statements

65

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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GROCERY OUTLET HOLDING CORP.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands)

Cash flows from operating activities:

Net income
Adjustments to reconcile net income to net cash provided by 
operating activities:

Depreciation of property and equipment

Amortization of intangible and other assets

Amortization of debt issuance costs and debt discounts

Gain on insurance recoveries

Debt extinguishment and modification costs

Share-based compensation
Provision for independent operator notes, independent operator 
receivables and other accounts receivable
Proceeds from insurance recoveries - business interruption and 
inventory

Deferred income taxes
Other
Changes in operating assets and liabilities:

Independent operator and other accounts receivable
Merchandise inventories

Prepaid expenses and other current assets
Income and other taxes payable
Trade accounts payable, accrued compensation and other accrued 
expenses

Changes in operating lease assets and liabilities, net

Net cash provided by operating activities

Cash flows from investing activities:

Advances to independent operators
Repayments of advances from independent operators

Purchases of property and equipment
Proceeds from sales of assets
Investments in intangible assets and licenses
Proceeds from insurance recoveries - property and equipment

Net cash used in investing activities

Cash flows from financing activities:

Proceeds from initial public offering, net of underwriting discounts 
paid
Proceeds from exercise of stock options
Proceeds from revolving credit facility loan
Principal payments on revolving credit facility loan
Payments made for net settlement of employee share-based 
compensation  awards

Other direct costs paid related to the initial public offering

Principal payments on term loans

Principal payments on other borrowings

Dividends paid

67

Fiscal Year Ended

January 1,
2022

January 2,
2021

December 28,
2019

$ 

62,310  $ 

106,713  $ 

15,419 

63,442 

7,682 

2,511 
(3,970)   

— 

17,615 

50,749 

42,906 

7,302 

2,452 
— 

198 

7,237 

2,542 
— 

5,634 

38,084 

31,439 

4,813 

(456)   

2,575 

2,103 

12,944 
1,251 

(21)   
(30,345)   

3,301 
(362)   

3,179 

19,134 
165,587 

479 

(19,578)   
1,954 

(4,943)   
(25,737)   

(6,628)   
2,906 

4,778 

22,964 
181,237 

(10,024)   
4,563 

(10,372)   
6,793 

(123,384)   

(124,920)   

37 
(9,772)   
1,867 
(136,713)   

269 
(5,861)   
305 

(133,786)   

— 

872 
1,955 

(3,649) 
(21,115) 

498 
1,191 

22,599 

22,732 
132,835 

(12,811) 
4,473 

(97,194) 
586 
(3,073) 
— 
(108,019) 

— 

7,226 

— 
— 

— 

— 

— 

— 

407,666 

32,604 

90,000 
(90,000)   

(483)   

— 

4,444 

— 
— 

(2,813) 

(7,062) 

(188)   

(414,813) 

(1,155)   

(186)   

(1,024)   

(434)   

(865) 

(3,645) 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Debt issuance costs paid

Net cash provided by (used in) financing activities

Net increase in cash and cash equivalents

Cash and cash equivalents at beginning of period

Cash and cash equivalents at end of period

Supplemental disclosure of cash flow information:

Cash paid for interest

Income taxes paid (refunded) in cash

Property and equipment accrued at end of period

Intangible assets accrued at end of period
Acquisition of equipment in exchange for reduction of independent 
operator notes and independent operator receivables

Fiscal Year Ended

January 1,
2022

January 2,
2021

December 28,
2019

— 

5,885 

34,759 

105,326 

(701)   

29,774 

77,225 

28,101 

140,085  $ 

105,326  $ 

(690) 

(17,778) 

7,038 

21,063 

28,101 

14,604  $ 

20,311  $ 

49,372 

477  $ 

5,186  $ 

(65) 

14,986  $ 

15,604  $ 

10,498 

1,613  $ 

1,050  $ 

7,609  $ 

—  $ 

— 

— 

$ 

$ 

$ 

$ 

$ 

$ 

See Notes to Consolidated Financial Statements

68

 
 
 
 
 
 
 
 
 
 
 
GROCERY OUTLET HOLDING CORP.
Notes to Consolidated Financial Statements

NOTE 1—Organization and Summary of Significant Accounting Policies

Description of Business — Based in Emeryville, California, and incorporated in Delaware in 2014, Grocery Outlet 
Holding Corp. (together with its wholly owned subsidiaries, collectively, "Grocery Outlet," "we," or the "Company") is a 
high-growth,  extreme  value  retailer  of  quality,  name-brand  consumables  and  fresh  products  sold  through  a  network  of 
independently  operated  stores.  As  of  January  1,  2022,  we  had  415  stores  throughout  California,  Washington,  Oregon, 
Pennsylvania, Idaho, Nevada and New Jersey.

Grocery  Outlet  Holding  Corp.  (the  "Parent  Company")  owns  100%  of  Globe  Intermediate  Corp.  ("Intermediate"), 
which  owns  100%  of  GOBP  Holdings,  Inc.  ("GOBP  Holdings"),  which  owns  100%  of  GOBP  Midco,  Inc.  ("Midco"), 
which owns 100% of Grocery Outlet Inc. ("GOI").

Fiscal Year — We operate on a fiscal year that ends on the Saturday closest to December 31st each year. The fiscal 
years ended January 1, 2022 ("fiscal 2021") and December 28, 2019 ("fiscal 2019") consisted of 52 weeks while the fiscal 
year ended January 2, 2021 ("fiscal 2020") consisted of 53 weeks.

Basis  of  Presentation  —  The  accompanying  consolidated  financial  statements  have  been  prepared  in  accordance 
with  accounting  principles  generally  accepted  in  the  United  States  of  America  ("GAAP")  and  the  applicable  rules  and 
regulations of the U.S. Securities and Exchange Commission (the "SEC"). Our consolidated financial statements include 
the  accounts  of  Grocery  Outlet  Holding  Corp.  and  its  wholly  owned  subsidiaries.  All  intercompany  balances  and 
transactions  were  eliminated.  In  the  opinion  of  management,  these  consolidated  financial  statements  include  all 
adjustments,  consisting  of  normal  recurring  adjustments,  necessary  for  a  fair  statement  of  the  results  for  the  periods 
presented.  Certain  prior  period  amounts  in  the  notes  to  the  consolidated  financial  statements  have  been  reclassified  to 
conform to the current period presentation. The reclassification of these items had no impact on net income, earnings per 
share, or retained earnings in the current or prior period.

Use  of  Estimates  —  The  preparation  of  consolidated  financial  statements  in  conformity  with  GAAP  requires 
management  to  make  estimates  and  assumptions  that  affect  the  reported  amounts  of  assets  and  liabilities,  disclosure  of 
contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses 
during the reporting period. Actual results can differ from these estimates depending upon certain risks and uncertainties. 
Changes in these estimates are recorded when known.

Segment Reporting — We manage our business as one operating segment. All of our sales were made to customers 

located in the United States and all property and equipment is located in the United States.

Cash  and  Cash  Equivalents  —  We  consider  all  highly  liquid  investments,  purchased  with  original  maturities  of 

three months or less, to be cash equivalents. All cash equivalents are unrestricted and available for immediate use.

Allowance for Independent Operator ("IO") Receivables and IO Notes and Other Accounts Receivable — We 
maintain allowances and accruals for estimated losses of amounts advanced to IOs and other third parties determined to be 
uncollectible.  See  NOTE  2—Independent  Operator  Notes  and  Independent  Operator  Receivables,  for  additional 
information.

Concentrations  of  Credit  Risk  —  Financial  instruments  which  potentially  subject  us  to  concentrations  of  credit 
risk consist primarily of cash and cash equivalents and accounts and notes receivable. Although we deposit our cash with 
creditworthy financial institutions, our deposits typically exceed federally insured limits. To date, we have not experienced 
any losses on our cash deposits. No single customer or store represented more than 10% of net sales for the fiscal years 
ended January 1, 2022, January 2, 2021 and December 28, 2019. No single customer or IO represented more than 10% of 
accounts receivable or notes receivable as of January 1, 2022 and January 2, 2021.

Merchandise Inventories — Merchandise inventories are valued at the lower of cost or net realizable value. Cost is 
determined  by  the  weighted-average  cost  method  for  warehouse  inventories  and  the  retail  inventory  method  for  store 
inventories.  We  provide  for  estimated  inventory  losses  between  physical  inventory  counts  based  on  historical  averages. 
This provision is adjusted periodically to reflect the actual shrink results of the physical inventory counts.

Property and Equipment — Property and equipment is stated at cost less accumulated depreciation and includes 
expenditures for significant improvements to leased premises. Depreciation of property and equipment is calculated using 
the straight-line method over the estimated useful lives of the assets, generally ranging from three to 15 years. Amortization 
of leasehold improvements is calculated based on the shorter of their estimated useful life or the remaining terms of the 
lease. Remaining lease terms currently range from one to 17 years.

69

We  evaluate  events  and  changes  in  circumstances  that  could  indicate  carrying  amounts  of  long-lived  assets, 
including property and equipment, may not be recoverable. When such events or changes in circumstances occur, we assess 
the recoverability of long-lived assets by determining whether or not the carrying value of such assets will be recovered 
through undiscounted future cash flows derived from their use and eventual disposition. For purposes of this assessment, 
long-lived  assets  are  grouped  with  other  assets  and  liabilities  at  the  lowest  level  for  which  identifiable  cash  flows  are 
largely independent of the cash flows of other assets and liabilities, primarily at an individual store level. If the sum of the 
undiscounted future cash flows is less than the carrying amount of an asset, we record an impairment loss for the amount 
by which the carrying amount of the asset exceeds its fair value. The total amount of property and equipment, including 
store  assets,  and  operating  lease  right-of-use  assets  as  of  January  1,  2022  were  $499.4  million  and  $898.2  million, 
respectively. The estimated fair value of the asset or asset group is based on the estimated discounted future cash flows of 
the asset or asset group using a discount rate commensurate with the related risk. There were no adjustments to the carrying 
value of long-lived assets due to impairment charges during fiscal 2021 and 2020. We recorded impairment charges of $0.5 
million during fiscal 2019. See NOTE 3—Property and Equipment, for additional information.

Leases — We determine if an arrangement is a lease at inception. Operating leases are included in operating lease 
right-of-use  assets,  current  lease  liabilities,  and  long-term  lease  liabilities  on  our  consolidated  balance  sheets.  Finance 
leases  are  included  in  other  assets,  current  lease  liabilities,  and  long-term  lease  liabilities  on  our  consolidated  balance 
sheets. Right-of-use assets represent our right to use an underlying asset for the lease term and lease liabilities represent our 
obligation  to  make  lease  payments  arising  from  the  lease  over  the  same  term.  Right-of-use  assets  and  liabilities  are 
recognized  at  commencement  date  based  on  the  present  value  of  the  lease  payments  over  the  lease  term,  reduced  by 
landlord incentives. As most of our leases do not provide an implicit rate, we use our incremental borrowing rate, which is 
estimated  to  approximate  the  interest  rate  on  a  collateralized  basis  with  similar  terms  and  payments  based  on  the 
information  available  at  the  commencement  date  to  determine  the  present  value  of  our  lease  payments.  Lease  term  is 
defined as the non-cancelable period of the lease plus any options to extend or terminate the lease when it is reasonably 
certain that we will exercise the option. Lease expense for operating lease payments is recognized on a straight-line basis 
over the lease term while finance lease payments are charged to interest expense and depreciation and amortization expense 
over the lease term. Leases with an initial term of 12 months or less are not recorded on the balance sheet; lease expense for 
these short-term leases is recognized on a straight-line basis over the lease term.

We generally lease retail facilities for store locations, distribution centers, office space and equipment and account 
for these leases as operating leases. We account for one retail store lease and certain equipment leases as finance leases. 
Lease  and  non-lease  components  are  accounted  for  separately.  We  sublease  certain  real  estate  to  unrelated  third  parties 
under non-cancelable leases and the sublease portfolio consists of operating leases for retail stores. 

Goodwill  and  Other  Intangible  Assets  —  We  have  both  goodwill  and  intangible  assets  recorded  on  our 

consolidated balance sheets. 

Goodwill represents the difference between the purchase price and the fair value of assets and liabilities acquired in 
a  business  combination.  Goodwill  is  not  amortized,  but  rather  is  subject  to  an  annual  impairment  evaluation  which  is 
performed during our fourth quarter or when events or changes in circumstances indicate that the value of goodwill may be 
impaired.  Our  impairment  evaluation  of  goodwill  consists  of  an  initial  qualitative  assessment  of  our  reporting  unit  to 
determine whether it is more-likely-than-not that the fair value of the reporting unit is less than its carrying value. If it is 
concluded that this is the case, a quantitative evaluation, based on discounted cash flows, is performed which requires us to 
estimate future cash flows, growth rates and economic and market conditions. If the quantitative evaluation indicates that 
goodwill is not recoverable, an impairment loss is calculated and recognized during that period. Measurement of such an 
impairment loss would be based on the excess of the carrying amount over fair value. There were no goodwill impairment 
charges recorded during the fiscal years ended January 1, 2022, January 2, 2021 and December 28, 2019. There were no 
changes in the carrying amount of goodwill for the fiscal years ended January 1, 2022,  January 2, 2021, and December 28, 
2019. 

Intangible assets include trademarks, computer software, and liquor licenses. Trademarks represent the value of all 
our trademarks and trade names in the marketplace. We are amortizing the value assigned to the trade names on a straight-
line  basis  over  15  years.  Computer  software  includes  both  acquired  software  and  eligible  costs  to  develop  internal-use 
software that are incurred during the application development stage. These assets are amortized over their estimated useful 
lives of three to 10 years. Liquor license assets have been classified as indefinite-lived intangible assets and accordingly, 
are not subject to amortization. We review our intangible assets for impairment when events or changes in circumstances 
indicate  that  the  carrying  amount  may  not  be  recoverable.  If  the  carrying  amount  of  the  intangible  assets  are  not 
recoverable, the impairment is measured as the amount by which the carrying value of the intangible asset exceeds its fair 
value. There were no impairments of intangible assets recognized during the fiscal years ended January 1, 2022, January 2, 
2021 and December 28, 2019.

70

Fair Value  Measurements  —  Fair value  is  defined  as  the  exchange  price,  or  exit price, representing  the  amount 
that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants. 
The fair value of financial instruments is categorized based upon the level of judgment associated with the inputs used to 
measure their fair values. Fair value is measured using inputs from the three levels of the fair value hierarchy, which are 
described as follows: 

Level 1 — Quoted prices in active markets for identical assets or liabilities

Level 2 — Quoted prices for similar assets and liabilities in active markets or inputs that are observable

Level 3 — Unobservable inputs in which there is little or no market data, which requires us to develop our own 

assumptions when pricing the financial instruments, such as cash flow modeling assumptions.

The assets' or liabilities' fair value measurement level within the fair value hierarchy is based on the lowest level of 
any input that is significant to the fair value measurement. The fair value framework requires that we maximize the use of 
observable inputs and minimize the use of unobservable inputs when measuring fair value.

There were no assets or liabilities measured at fair value on a recurring basis as of January 1, 2022 or January 2, 
2021. Generally, assets are recorded at fair value on a nonrecurring basis as a result of impairment charges. See NOTE 3—
Property  and  Equipment  and  NOTE  5—Goodwill  and  Intangible  Assets,  for  additional  information.  There  were  no 
transfers of assets or liabilities between levels within the fair value hierarchy during the fiscal years ended January 1, 2022
or January 2, 2021. 

Our  financial  assets  and  liabilities  are  carried  at  cost,  which  generally  approximates  their  fair  value,  as  described 

below:

Cash and cash equivalents, IO receivables, other accounts receivable and accounts payable — The carrying value 
of such financial instruments approximates their fair value due to factors such as their short-term nature or their variable 
interest rates. 

IO notes receivable (net) — The carrying value of such financial instruments approximates their fair value due to the 

effect of the related allowance for expected credit losses.

The following table sets forth by level within the fair value hierarchy the carrying amounts and estimated fair values 
of  our  significant  financial  liabilities  that  are  not  recorded  at  fair  value  on  the  consolidated  balance  sheets  (amounts  in 
thousands):

January 1,
2022

January 2,
2021

Carrying 
(1)
Amount 

Estimated Fair 

(2)

Value 

Carrying 
(1)
Amount 

Estimated Fair 

(2)

Value 

Financial Liabilities:

Term loan (Level 2)

$ 

451,468  $ 

457,700  $ 

449,233  $ 

460,000 

_______________________
(1)

The carrying amounts as of January 1, 2022 and January 2, 2021 are net of unamortized debt discounts of $1.0 million and $1.2 
million, respectively, and debt issuance costs of $7.5 million and $9.5 million, respectively.
The estimated fair value of our term loan was determined based on the average quoted bid-ask prices for the term loan in an over-
the-counter market on the last trading day of fiscal 2021 and 2020.

(2)

Revenue Recognition 

Net  Sales  —  We  recognize  revenue  from  the  sale  of  products  at  the  point  of  sale,  net  of  any  taxes  or  deposits 
collected and remitted to governmental authorities. For e-commerce related sales in which a third-party company provides 
home  delivery  service,  revenue  is  recognized  upon  delivery  to  the  customer.  Our  performance  obligations  are  satisfied 
upon the transfer of goods to the customer, at the point of sale, and payment from customers is also due at the time of sale. 
Discounts provided to customers by us are recognized at the time of sale as a reduction in sales as the products are sold. 
Discounts provided by IOs are not recognized as a reduction in sales as these are provided solely by the IO who bears the 
incremental costs arising from the discount. We do not accept manufacturer coupons. 

We do not have any material contract assets or receivables from contracts with customers, any revenue recognized in 
the current year from performance obligations satisfied in previous periods, any performance obligations, or any material 
costs to obtain or fulfill a contract as of January 1, 2022 and January 2, 2021.

Gift Cards — We record a deferred revenue liability when a Grocery Outlet gift card is sold. Revenue related to gift 
cards is recognized as the gift cards are redeemed, which is when we have satisfied our performance obligation. While gift 
cards  are  generally  redeemed  within  12  months,  some  are  never  fully  redeemed.  We  reduce  the  liability  and  recognize 

71

revenue for the unused portion of the gift cards ("breakage") under the proportional method, where recognition of breakage 
income is based upon the historical run-off rate of unredeemed gift cards. Our gift card deferred revenue liability was $3.6 
million as of January 1, 2022 and $3.2 million as of January 2, 2021. Breakage amounts were $0.3 million and $0.2 million
for the fiscal years ended January 1, 2022 and January 2, 2021, respectively, and less than $0.1 million for the fiscal year 
ended December 28, 2019.

Disaggregated Revenues — The following table presents net sales revenue by type of product for the fiscal years 
ended  January  1,  2022,  January  2,  2021,  and  December  28,  2019  (amounts  in  thousands);  e-commerce  sales  have  been 
allocated to their respective product type:

Perishable (1)
Non-perishable (2)
Total sales (3)

January 1,
2022
1,067,198  $ 
2,012,384 
3,079,582  $ 

January 2,
2021
1,054,506  $ 
2,080,134 
3,134,640  $ 

December 28,
2019
868,109 
1,691,508 
2,559,617 

$ 

$ 

_______________________
(1)
(2)

Perishable departments include dairy and deli; produce and floral; and fresh meat and seafood. 
Non-perishable departments include non-perishable grocery; general merchandise; health and beauty care; frozen foods; and beer 
and wine.
The fiscal years ended January 1, 2022 and December 28, 2019 consisted of 52 weeks while the fiscal year ended January 2, 2021 
consisted of 53 weeks.

(3)

Cost of Sales — Cost of sales includes, among other things, merchandise costs, inventory markdowns, shrink and 

transportation, third-party delivery fees and distribution and warehousing costs, including depreciation.

Marketing and Advertising Expenses — Costs for store promotions, newspaper, television, radio and other media 
advertising are expensed at the time the promotion or advertising takes place. Advertising costs are included in SG&A in 
the accompanying consolidated statements of operations and comprehensive income and amounted to approximately $32.6 
million,  $25.9  million  and  $26.2  million,  respectively,  in  the  fiscal  years  ended  January  1,  2022,  January  2,  2021  and 
December 28, 2019.

Share-based  Awards  —  We  estimate  the  fair  value  of  time-based  stock  option  awards  subject  to  only  a  service 
condition  on  the  date  of  grant  using  the  Black-Scholes  valuation  model.  The  Black-Scholes  model  requires  the  use  of 
certain  input  assumptions.  Because  we  completed  our  IPO  during  fiscal  2019,  for  awards  granted  in  fiscal  2019  we  had 
limited historical exercise data from which to derive such input assumptions, including an option's expected term and the 
price  volatility  of  the  underlying  stock.  Consequently,  we  determined  the  expected  term  using  an  accepted,  simplified 
formula  which  derives  an  expected  term  by  taking  the  sum  of  the  contractual  term  and  adding  the  length  of  the  vesting 
period and dividing by two. We estimated stock price volatility for our common stock by taking the average historic price 
volatility for industry peers based on daily price observations over a period equivalent to the expected term of the stock 
option grants. Industry peers consist of several public companies in our industry which are of similar size, complexity and 
stage of development. The risk-free interest rate for the expected term of the option was based on the U.S. Treasury implied 
yield  at  the  date  of  grant.  We  did  not  award  any  time-based  or  performance-based  stock  options  during  fiscal  2021  and 
2020.

We  estimate  the  fair  value  of  performance-based  stock  option  awards  subject  to  both  a  market  condition  and  a 
performance  condition  on  the  date  of  grant  using  a  Monte  Carlo  simulation  approach  implemented  in  a  risk-neutral 
framework.

We estimate the fair value of restricted stock units ("RSUs") and performance-based restricted stock units ("PSUs") 
based upon the closing price of our common stock as reported on the Nasdaq Global Select Market on the date of grant. 
The PSUs vest in one installment after a three year performance period based on the achievement of cumulative operating 
goals.

We recognize compensation expense for share-based payment awards with only a service condition on a straight-
line basis over the requisite service period, which is generally the award's vesting period. Vesting of these awards would be 
accelerated for certain employees in the event of a change in control as well as certain termination events. Compensation 
expense  for  share-based  payment  awards  subject  to  vesting  based  upon  the  achievement  of  a  performance  condition  is 
recognized on a graded-vesting basis at the time the achievement of the performance condition becomes probable. 

We recognize share-based award forfeitures as they occur rather than estimating by applying a forfeiture rate.

72

 
 
 
While we recognize share-based compensation expense over the performance period and/or requisite service period 
based on the fair market value of the award as of the grant date, we will not know the actual amount of tax benefit an award 
will  generate  until  such  award  is  exercised  (or  vested  for  RSUs  or  PSUs)).  Until  such  award  is  exercised  (or  vested  for 
RSUs or PSUs) we assume  that  the  amount  ultimately  recognized  for  tax  purposes  is  the  same  amount  we  are  currently 
recognizing in our operating results, that is for "book" purposes. Consequently, our deferred tax asset related to share-based 
compensation expense, which totaled $10.9 million as of January 1, 2022, is based on each qualifying award's grant date 
fair  value  rather  than  the  award's  to-be-determined  exercise  date  intrinsic  value  (or  vesting  date  fair  value).  For  awards 
exercised  (or  vested  for  RSUs)  during  our  fiscal  year  ended  January  1,  2022,  the  difference  between  the  grant  date  fair 
value and the exercise or vest date intrinsic value totaled $30.3 million. If the share price for our common stock were to 
depreciate for a sustained period of time, we could be required to recognize a tax shortfall. Such shortfalls could have a 
material effect on our cash flows and financial results. See NOTE 8—Share-based Awards and NOTE 10—Income Taxes, 
for additional information.

Income Taxes — Income taxes are accounted for using an asset and liability approach that requires recognition of 
deferred  tax  assets  and  liabilities  for  expected  future  tax  consequences  of  events  that  have  been  recognized  in  our 
consolidated  financial  statements  or  tax  returns.  In  estimating  future  tax  consequences,  all  expected  future  events  are 
considered, other than changes in the tax law. A valuation allowance is established, when necessary, to reduce net deferred 
income  tax  assets  to  the  amount  expected  to  be  realized.  We  have  not  recorded  any  valuation  allowances  against  our 
deferred income tax balances for the fiscal years ended January 1, 2022 and January 2, 2021. Significant items comprising 
our  future  tax  benefits  and  liabilities  (deferred  tax  assets  and  liabilities)  include  net  operating  losses,  depreciation  and 
amortization, goodwill, intangible assets, lease liability obligations and right-of-use assets.

We  recognize  interest  and  penalties  accrued  on  any  unrecognized  tax  benefits  as  a  component  of  income  tax 
expense. We record uncertain tax positions in accordance with ASC Topic 740, Income Taxes, on the basis of a two-step 
process in which (i) we determine whether it is more likely than not that the tax positions will be sustained on the basis of 
the technical merits of the position and (ii) for those tax positions that meet the more likely-than-not recognition threshold, 
we recognize the largest amount of tax benefit that is more than 50 percent likely to be realized upon ultimate settlement 
with the related tax authority.

Variable  Interest  Entities  —  In  accordance  with  the  variable  interest  entities  sub-section  of  ASC  Topic  810, 
Consolidation,  we  assess  at  each  reporting  period  whether  we,  or  any  consolidated  entity,  are  considered  the  primary 
beneficiary of a variable interest entity ("VIE") and therefore required to consolidate the financial results of the VIE in our 
consolidated financial statements. Determining whether to consolidate a VIE may require judgment in assessing (i) whether 
an entity is a VIE, and (ii) if a reporting entity is a VIE's primary beneficiary. A reporting entity is determined to be a VIE's 
primary beneficiary if it has the power to direct the activities that most significantly impact a VIE's economic performance 
and the obligation to absorb losses or rights to receive benefits that could potentially be significant to a VIE. 

We had 411, 375 and 342 stores operated by IOs as of January 1, 2022, January 2, 2021 and December 28, 2019, 
respectively. We have agreements in place with each IO. The IO orders merchandise exclusively from us which is provided 
to the IO on consignment. Under the Independent Operator Agreement (the "Operator Agreement"), the IO may select a 
majority of merchandise that we consign to the IO, which the IO chooses from our merchandise order guide according to 
the IO's knowledge and experience with local customer purchasing trends, preferences, historical sales and similar factors. 
The Operator Agreement gives the IO discretion to adjust our initial prices if the overall effect of all price changes at any 
time comports with the reputation of our Grocery Outlet retail stores for selling quality, name-brand consumables and fresh 
products  and  other  merchandise  at  extreme  discounts.  IOs  are  required  to  furnish  initial  working  capital  and  to  acquire 
certain store and safety assets. The IO is also required to hire, train and employ a properly trained workforce sufficient in 
number  to  enable  the  IO  to  fulfill  its  obligations  under  the  Operator  Agreement.  Additionally,  the  IO  is  responsible  for 
expenses  required  for  business  operations,  including  all  labor  costs,  utilities,  credit  card  processing  fees,  supplies,  taxes, 
fines, levies and other expenses. Either party may terminate the Operator Agreement without cause upon 75 days' notice.

As consignor of all merchandise to each IO, the aggregate net sales proceeds from merchandise sales belongs to us. 
Net sales related to IO stores were $3.0 billion, $3.1 billion, and $2.5 billion for the fiscal years ended January 1, 2022, 
January 2, 2021, and December 28, 2019, respectively. We, in turn, pay IOs a commission based on a share of the gross 
profit of the store. Inventories and related net sales proceeds are our property, and we are responsible for store rent and 
related  occupancy  costs.  IO  commissions  were  expensed  and  included  in  SG&A.  IO  commissions  were  $463.8  million, 
$469.3 million, and $382.8 million for the fiscal years ended January 1, 2022, January 2, 2021, and December 28, 2019, 
respectively. IO commissions of $9.1 million and $6.0 million were included in accrued expenses as of January 1, 2022 and 
January 2, 2021, respectively.

73

IOs may fund their initial store investment from existing capital, a third-party loan or most commonly through a loan 
from  us,  as  further  discussed  in  NOTE  2—Independent  Operator  Notes  and  Independent  Operator  Receivables.  As 
collateral for IO obligations and performance, the Operator Agreements grant us the security interests in the assets owned 
by  the  IOs  related  to  the  respective  store.  Since  the  total  investment  at  risk  associated  with  each  IO  is  not  sufficient  to 
permit each IO to finance its activities without additional subordinated financial support, the IOs are VIEs which we have 
variable interests in. To determine if we are the primary beneficiary of these VIEs, we evaluate whether we have (i) the 
power to direct the activities that most significantly impact the IO's economic performance and (ii) the obligation to absorb 
losses  or  the  right  to  receive  benefits  of  the  IO  that  could  potentially  be  significant  to  the  IO.  Our  evaluation  includes 
identification of significant activities and an assessment of its ability to direct those activities.

Activities that most significantly impact the IO's economic performance relate to sales and labor. Sales activities that 
significantly impact the IO's economic performance include determining what merchandise the IO will order and sell and 
the price of such merchandise, both of which the IO controls. The IO is also responsible for all of their own labor. Labor 
activities  that  significantly  impact  the  IO's  economic  performance  include  hiring,  training,  supervising,  directing, 
compensating (including wages, salaries and employee benefits) and terminating all of the employees of the IO, activities 
which  the  IO  controls.  Accordingly,  the  IO  has  the  power  to  direct  the  activities  that  most  significantly  impact  the  IO's 
economic performance. Furthermore, the mutual termination rights associated with the Operator Agreements illustrate the 
lack of ultimate control over the IO. Therefore, the Company is not the primary beneficiary of these VIEs. 

Our maximum exposure to the IOs is generally limited to the IO notes and IO receivables due from these entities, 
which  was  $40.6  million  and  $41.0  million  as  of  January  1,  2022  and  January  2,  2021,  respectively.  See  NOTE  2—
Independent Operator Notes and Independent Operator Receivables, for additional information.

Net  Income  Per  Share  —  Basic  net  income  per  share  is  calculated  using  net  income  available  to  common 
stockholders divided by the weighted-average number of common shares outstanding during the period. Diluted net income 
per share reflects the dilutive effects of stock options and RSUs outstanding during the period, to the extent such securities 
would not be anti-dilutive, and is determined using the treasury stock method.

Recently Adopted Accounting Standards 

ASU No. 2019-12 —In December 2019, the FASB issued ASU No. 2019-12, Simplifying the Accounting for Income 
Taxes  ("ASU  2019-12").  ASU  2019-12  simplifies  accounting  guidance  for  certain  tax  matters  including  franchise  taxes, 
certain transactions that result in a step-up in tax basis of goodwill, and enacted changes in tax laws in interim periods. In 
addition, it eliminates a company's need to evaluate certain exceptions relating to the incremental approach for intra-period 
tax  allocation,  accounting  for  basis  differences  when  there  are  ownership  changes  in  foreign  investments,  and  interim 
period  income  tax  accounting  for  year-to-date  losses  that  exceed  anticipated  losses.  ASU  2019-12  is  effective  for  fiscal 
years beginning after December 15, 2020, including interim periods within those fiscal years. We adopted ASU 2019-12 
beginning  in  the  first  quarter  of  fiscal  2021.  The  adoption  of  ASU  2019-12  did  not  have  a  material  impact  on  our 
consolidated financial statements.

Recently Issued Accounting Pronouncements 

No recently issued accounting pronouncements are expected to have a material effect on our consolidated financial 

statements.

NOTE 2—Independent Operator Notes and Independent Operator Receivables 

The amounts included in IO notes and IO receivables consist primarily of funds we loaned to IOs, net of estimated 
uncollectible  amounts.  IO  notes  are  payable  on  demand  and  typically  bear  interest  at  rates  between  3.00%  and  9.95%. 
Accrued  interest  receivable  on  IO  notes  is  included  within  the  "independent  operator  receivables  and  current  portion  of 
independent operator notes, net of allowance" line item on the condensed consolidated balance sheets and was $0.5 million 
and $0.4 million as of January 1, 2022 and January 2, 2021, respectively. There were no IO notes that were past due or on a 
non-accrual  status  due  to  delinquency  as  of  January  1,  2022  or  January  2,  2021.  Notes  and  receivables  from  our  IOs 

74

participating  in  our  TCAP,  as  defined  below,  are  not  considered  to  be  past  due  or  on  a  non-accrual  status  due  to 
delinquency and are excluded from such measures.

IO notes and receivables are financial assets which are measured and carried at amortized cost. An allowance for 
expected credit losses is deducted from (for expected losses) or added to (for expected recoveries) the amortized cost basis 
of these assets to arrive at the net carrying amount expected to be collected for such assets.

The allowance is estimated using an expected loss framework, which includes information about past events, current 
conditions, and reasonable and supportable forecasts that impact the collectibility of the reported amounts of the assets over 
their lifetime. The allowance is evaluated on a collective basis for assets with shared risk characteristics and credit quality 
indicators.  The  primary  shared  risk  characteristic  and  credit  quality  indicator  pools  that  we  use  as  a  basis  for  collective 
evaluation include:

•

•

•

TCAP — Includes the notes and receivables from IOs with stores that have been open for more than 18 months 
that  are  participating  in  our  Temporary  Commission  Adjustment  Program  ("TCAP")  as  of  the  end  of  each 
reporting period. TCAP allows us to provide a greater commission to participating IOs who require assistance in 
meeting their working capital needs for various reasons, such as new or increased competition or differences in IO 
skills and experience.

Non-TCAP  —  Includes  the  notes  and  receivables  from  IOs  with  stores  that  have  been  open  for  more  than  18 
months that are not participating in TCAP as of the end of each reporting period.

New store — Includes the notes and receivables from IOs with stores that have been open for less than 18 months 
as of the end of each reporting period.

Assets without such shared risk characteristics or credit quality indicators, such as assets with unique circumstances 
or  with  delinquencies  and  historical  losses  in  excess  of  their  TCAP,  non-TCAP  or  new  store  peers  are  evaluated  on  an 
individual basis.

Amounts  due  from  IOs  and  the  related  allowances  as  of  January  1,  2022  and  January  2,  2021  consisted  of  the 

following (amounts in thousands):

Allowance

Gross

Current 
Portion

Long-term 
Portion

Net

Current 
Portion

Long-term 
Portion

January 1, 2022
Independent operator notes $ 
Independent operator 
receivables

34,221  $ 

(811)  $ 

(10,506)  $ 

22,904  $ 

1,388  $ 

21,516 

6,426 

(595)   

— 

5,831 

5,831 

— 

Total

$ 

40,647  $ 

(1,406)  $ 

(10,506)  $ 

28,735  $ 

7,219  $ 

21,516 

Allowance

Gross

Current 
Portion

Long-term 
Portion

Net

Current 
Portion

Long-term 
Portion

January 2, 2021
Independent operator notes $ 
Independent operator 
receivables
Total

$ 

37,238  $ 

(514)  $ 

(7,124)  $ 

29,600  $ 

2,160  $ 

27,440 

3,754 
40,992  $ 

(471)   
(985)  $ 

— 
(7,124)  $ 

3,283 
32,883  $ 

3,283 
5,443  $ 

— 
27,440 

75

 
 
 
 
 
 
 
 
 
 
A summary of activity in the IO notes and IO receivables allowance was as follows (amounts in thousands):

Fiscal Year Ended

January 1,
2022

January 2,
2021

December 28,
2019

Beginning balance

Provision for IO notes and IO receivables

Cumulative effect of accounting change

$ 

8,109  $ 

10,371  $ 

4,790 

— 

(473)   

(439)   

Write-off of provision for IO notes and IO receivables

(987)   

(1,350)   

Ending balance

$ 

11,912  $ 

8,109  $ 

9,067 

2,741 

— 

(1,437) 

10,371 

The following table presents the amortized cost basis of IO notes by year of origination and credit quality indicator 

as of January 1, 2022 (amounts in thousands):

Credit Quality Indicator

2021

2020

2019

2018

2017

Prior

Total

TCAP

Non-TCAP

New store

Total

$ 

3,182  $ 

2,331  $ 

1,791  $ 

1,058  $ 

463  $ 

257  $ 

9,082 

5,157 

6,615 

3,709 

2,648 

3,673 

— 

2,085 

— 

881 

— 

371 

— 

15,876 

9,263 

$ 

14,954  $ 

8,688  $ 

5,464  $ 

3,143  $ 

1,344  $ 

628  $ 

34,221 

NOTE 3—Property and Equipment

Property  and  equipment  as  of  January  1,  2022  and  January  2,  2021  consisted  of  the  following  (amounts  in 

thousands):

January 1, 2022

Leasehold improvements
Fixtures and equipment
Other

Construction in progress
Totals
January 2, 2021

Leasehold improvements
Fixtures and equipment
Other
Construction in progress
Totals

Property and 
Equipment, At 
Cost

Accumulated 
Depreciation 
and 
Amortization

Property and 
Equipment, Net

$ 

$ 

$ 

$ 

333,053  $ 
396,500 
376 

33,055 
762,984  $ 

275,586  $ 
330,338 
376 
33,453 
639,753  $ 

(92,815)  $ 
(170,487)   
(295)   

— 

(263,597)  $ 

(70,999)  $ 
(134,820)   
(282)   
— 

(206,101)  $ 

240,238 
226,013 
81 

33,055 
499,387 

204,587 
195,518 
94 
33,453 
433,652 

Construction  in  progress  is  primarily  composed  of  leasehold  improvements  and  fixtures  and  equipment  related  to 

new or remodeled stores where construction had not been completed at year-end.

76

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Depreciation  expense  on  property  and  equipment  for  fiscal  2021,  2020  and  2019  was  as  follows  (amounts  in 

thousands):

Consolidated Statements of Operations and Comprehensive Income Location

Cost of sales

Operating expenses

Total depreciation expense on property and equipment

Fiscal Year Ended

January 1,
2022

January 2,
2021

December 28,
2019

$ 

$ 

1,486  $ 

1,299  $ 

61,956 

49,450 

63,442  $ 

50,749  $ 

1,210 

41,696 

42,906 

NOTE 4—Leases

Leases for  15  of  our store locations  and one  warehouse  location  are  controlled  by  related  parties as  of January 1, 

2022 and January 2, 2021. See NOTE 11—Related Party Transactions, for additional information.

As of January 1, 2022, we had executed leases for 25 store locations that we had not yet taken possession of with 

total undiscounted future lease payments of $141.9 million and lease terms through 2039. 

Based upon our initial investment in store leasehold improvements, we utilize an initial, reasonably-certain lease life 
of 15 years. Most leases include one or more options to renew, with renewal terms that can extend the lease term from five
to 15 years or more. Our leases do not include any material residual value guarantees or material restrictive covenants. We 
also have non-cancelable subleases with unrelated third parties with future minimum rental receipts as of January 1, 2022
totaling $5.3 million ending in various years through 2036, which have not been deducted from the future minimum lease 
payments. 

The  balance  sheet  classification  of  our  right-of-use  lease  assets  and  lease  liabilities  was  as  follows  (amounts  in 

thousands):

Leases
Assets:

Operating lease assets
Finance lease assets
Total lease assets

Liabilities:
Current

Operating
Finance
Noncurrent

Operating
Finance

Total lease liabilities

Classification

Operating right-of-use assets
Other assets

Current lease liabilities
Current lease liabilities

Long-term lease liabilities
Long-term lease liabilities

January 1,
2022

January 2,
2021

898,152  $ 
6,896 
905,048  $ 

835,397 
5,973 
841,370 

49,861  $ 
1,275 

47,730 
945 

956,104 
5,642 
1,012,882  $ 

876,329 
5,109 
930,113 

$ 

$ 

$ 

$ 

77

 
 
 
 
 
 
 
 
 
 
 
The components of lease expense were as follows (amounts in thousands):

Lease Cost
Operating lease cost

Finance lease cost:

Classification (1)
Selling, general and 
administrative expenses

Fiscal Year Ended

January 1,
2022

January 2,
2021

December 28,
2019

$ 

123,799  $ 

112,096  $ 

99,237 

Amortization of right-of-use assets Depreciation and amortization  
Interest on leased liabilities

Interest expense, net
Selling, general and 
administrative expenses
Selling, general and 
administrative expenses

1,249 
378 

547 

964 
376 

700 

817 
263 

668 

(1,114)   
124,859  $ 

(972)   
113,164  $ 

$ 

(1,248) 
99,737 

Variable lease cost

Sublease income

Net lease cost

_______________________
(1)

Certain supply chain related lease costs herein are included in cost of sales.

Maturities of lease liabilities as of January 1, 2022 were as follows (amounts in thousands):

Fiscal 2022
Fiscal 2023
Fiscal 2024
Fiscal 2025
Fiscal 2026
Thereafter

Total lease payments 

Less: Imputed interest 

Operating Leases
$ 

Finance Leases

Total

113,191  $ 
126,143 
125,713 
124,371 
123,687 
832,129 
1,445,234 
(439,269)   
1,005,965  $ 

114,796 
127,646 
127,151 
125,578 
124,526 
833,615 
1,453,312 

1,605  $ 
1,503 
1,438 
1,207 
839 
1,486 
8,078  $ 
(1,161) 
6,917 

Present value of lease liabilities 

$ 

The weighted-average lease terms and discount rates of operating and finance leases were as follows: 

Weighted-average remaining lease term:

Operating leases
Finance leases

Weighted-average discount rate:

Operating leases
Finance leases

January 1,
2022

January 2,
2021

11.6 years
5.8 years

12.0 years
6.7 years

 6.46 %
 5.36 %

 6.91 %
 6.08 %

78

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Supplemental cash flow information related to leases was as follows (amounts in thousands):

Cash paid for amounts included in the measurement of lease liabilities:

Operating cash flows from operating leases

Operating cash flows from finance leases

Finance cash flows from finance leases

Leased assets obtained in exchange for new lease liabilities — 
adoption

Leased assets obtained in exchange for new operating lease liabilities

Leased assets obtained in exchange for new finance lease liabilities

Fiscal Year Ended

January 1,
2022

January 2,
2021

December 28,
2019

$ 
$ 

$ 

$ 

$ 

$ 

113,886  $ 
378  $ 

1,155  $ 

101,245  $ 
378  $ 

821  $ 

—  $ 

—  $ 

139,663  $ 

166,018  $ 

2,019  $ 

883  $ 

88,362 
337 

675 

664,882 

155,986 

— 

NOTE 5—Goodwill and Intangible Assets 

Information  regarding  our  goodwill  and  intangible  assets  as  of  January  1,  2022  was  as  follows  (amounts  in 

thousands):

Trademarks
Computer software

Total finite-lived intangible assets

Liquor licenses

Total intangible assets

Goodwill

Total goodwill and intangible assets

Gross Carrying 
Amount

Accumulated 
Amortization

Net Carrying 
Amount

$ 

$ 

58,400  $ 
34,108 

92,508 
8,282 

100,790 
747,943 
848,733  $ 

(28,111)  $ 
(20,758)   

(48,869)   

— 

(48,869)   

— 
(48,869)  $ 

30,289 
13,350 

43,639 
8,282 

51,921 
747,943 
799,864 

Information  regarding  our  goodwill  and  intangible  assets  as  of  January  2,  2021  was  as  follows  (amounts  in 

thousands): 

Gross Carrying 
Amount

Accumulated 
Amortization

Net Carrying 
Amount

Trademarks

Computer software

Total finite-lived intangible assets

Liquor licenses

Total intangible assets

Goodwill

$ 

58,400  $ 

(24,218)  $ 

24,868 
83,268 
7,544 
90,812 
747,943 
838,755  $ 

(18,368)   
(42,586)   

— 

(42,586)   

— 
(42,586)  $ 

34,182 

6,500 
40,682 
7,544 
48,226 
747,943 
796,169 

Total goodwill and intangible assets

$ 

Amortization expense for finite-lived intangible assets was $6.6 million, $6.5 million, and $6.7 million for the fiscal 

years ended January 1, 2022, January 2, 2021, and December 28, 2019, respectively.

79

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The estimated future amortization expense related to finite-lived intangible assets as of January 1, 2022 is as follows 

(amounts in thousands): 

Fiscal 2022

Fiscal 2023

Fiscal 2024

Fiscal 2025

Fiscal 2026
Thereafter
Total

$ 

$ 

7,085 

6,771 

5,802 

4,653 

4,653 

14,675 

43,639 

NOTE 6—Long-term Debt

Long-term debt consisted of the following (amounts in thousands):

First Lien Credit Agreement:

Term loan

Long-term debt, gross

Less: Unamortized debt discounts and debt issuance costs

Long-term debt, net

January 1,
2022

January 2,
2021

$ 

460,000  $ 

460,000 

460,000 

(8,532)   

460,000 
(10,767) 

$ 

451,468  $ 

449,233 

First Lien Credit Agreement 

GOBP Holdings, our wholly owned subsidiary, together with another of our wholly owned subsidiaries, has a first 
lien  credit  agreement  (the  "First  Lien  Credit  Agreement")  with  a  syndicate  of  lenders  that  consists  of  a  $460.0  million
senior  term  loan  and  a  revolving  credit  facility  for  an  amount  up  to  $100.0  million,  with  sub-commitments  for  a 
$35.0 million letter of credit and $20.0 million of swingline loans as of January 1, 2022. The First Lien Credit Agreement 
permits  voluntary  prepayment  on  borrowings  without  premium  or  penalty.  Borrowings  under  the  First  Lien  Credit 
Agreement are secured by substantially all the assets of the borrower subsidiary and its guarantors.

Term Loan

Our $460.0 million senior term loan matures on October 22, 2025 and had an interest rate of 2.85% as of January 1, 
2022. Due to previous prepayments on the term loan, no further principal payment on the term loan will be due until the 
maturity date. The terms of the First Lien Credit Agreement include mandatory prepayment requirements on the term loan 
if certain conditions are met (as described in the First Lien Credit Agreement).

On January 24, 2020, GOBP Holdings together with another of our wholly owned subsidiaries, entered into a second 
incremental  agreement  (the  "Second  Incremental  Agreement")  which  amended  a  previous  incremental  agreement  (the 
"First Incremental Agreement"). The Second Incremental  Agreement  refinanced  a  previous  replacement  term  loan  under 
the  First  Incremental  Agreement  with  a  replacement  $460.0  million  senior  secured  term  loan  (the  "Second  Replacement 
Term  Loan")  with  an  applicable  margin  of  2.75%  for  Eurodollar  loans  and  1.75%  for  base  rate  loans,  in  each  case 
depending  on  the  public  corporate  family  rating  of  GOBP  Holdings,  and  made  certain  other  corresponding  technical 
changes  and  updates  to  the  First  Incremental  Agreement.  We  wrote  off  debt  issuance  costs  of  $0.1  million  and  incurred 
debt modification costs of $0.1 million during the first quarter of fiscal 2020 in connection with this refinance.

Other  than  as  described  above,  the  Second  Replacement  Term  Loan  has  the  same  terms  as  provided  under  the 
original  First  Lien  Credit  Agreement  and  the  First  Incremental  Agreement.  Additionally,  the  parties  to  the  Second 
Incremental Agreement continue to have the same obligations set forth in the original First Lien Credit Agreement and the 
First Incremental Agreement.

80

 
 
 
 
 
 
 
 
Revolving Credit Facility

As of January 1, 2022, we had $3.5 million of outstanding standby letters of credit and $96.5 million of remaining 
borrowing capacity available under the revolving credit facility. No amounts were outstanding under the revolving credit 
facility as of January 1, 2022 and January 2, 2021.

We are required to pay a quarterly commitment fee ranging from 0.25% to 0.50% on the daily unused amount of the 
commitment under the revolving credit facility based upon the leverage ratio defined in the agreement and certain criteria 
specified in the agreement. We are also required to pay fronting fees and other customary fees for letters of credit issued 
under the revolving credit facility. The interest rate for the revolving credit facility is determined based on a formula using 
certain market rates.

On  March  19,  2020,  we  borrowed  $90.0  million  under  the  revolving  credit  facility  of  our  First  Lien  Credit 
Agreement (the "Revolving Credit Facility Loan"), the proceeds of which were to be used as reserve funding for working 
capital needs as a precautionary measure in light of the economic uncertainty surrounding the COVID-19 pandemic. On 
May  26,  2020,  we  repaid  the  Revolving  Credit  Facility  Loan  in  full.  No  amounts  were  borrowed  under  the  Revolving 
Credit Facility Loan during the fiscal year ended January 1, 2022.

Debt Covenants

The  First  Lien  Credit  Agreement  contains  certain  customary  representations  and  warranties,  subject  to  limitations 
and exceptions, and affirmative and customary covenants. The First Lien Credit Agreement restricts us from entering into 
certain  types  of  transactions  and  making  certain  types  of  payments  including  dividends  and  stock  repurchase  and  other 
similar distributions, with certain exceptions. Additionally, borrowing availability under the revolving credit facility under 
our  First  Lien  Credit  Agreement  is  subject  to  a  first  lien  secured  leverage  ratio  (as  defined  in  the  First  Lien  Credit 
Agreement) of 7.00 to 1.00, tested quarterly if, and only if, the aggregate principal amount outstanding and/or issued, as 
applicable,  from  the  revolving  facility,  letters  of  credit  (to  the  extent  not  cash  collateralized  or  backstopped  or,  in  the 
aggregate, not in excess of the greater of $10.0 million and the stated face amount of letters of credit outstanding on the 
closing date) and swingline loans exceeds 35% of the total amount of the revolving credit facility commitments (as defined 
in the First Lien Credit Agreement).

As of January 1, 2022, we were in compliance with all applicable financial covenant requirements for our First Lien 

Credit Agreement.

Schedule of Principal Maturities

Principal maturities of debt as of January 1, 2022 are as follows (amounts in thousands):

Fiscal 2022
Fiscal 2023

Fiscal 2024
Fiscal 2025

Fiscal 2026
Thereafter

Total

$ 

$ 

— 
— 

— 
460,000 

— 
— 
460,000 

Interest Expense, Net

Interest expense, net, consisted of the following (amounts in thousands):

Interest on loans
Amortization of debt issuance costs and debt discounts
Interest on finance leases

Other

Interest income

Interest expense, net

81

Fiscal Year Ended

January 1,
2022

January 2,
2021

December 28,
2019

$ 

13,930  $ 
2,511 
378 

66 

18,950  $ 
2,452 
376 

32 

(1,321)   

(1,767)   

$ 

15,564  $ 

20,043  $ 

45,084 
2,542 
263 

51 

(2,013) 

45,927 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Debt Extinguishment and Modification Costs

Debt extinguishment and modification costs consisted of the following (amounts in thousands):

Write-off of debt issuance costs

Debt modification costs

Write off of debt discounts

Debt extinguishment and modification costs

NOTE 7—Stockholders' Equity 

Fiscal Year Ended

January 1,
2022

January 2,
2021

December 28,
2019

$ 

$ 

—  $ 

74  $ 

— 

— 

124 

— 

—  $ 

198  $ 

4,110 

150 

1,374 

5,634 

As of January 1, 2022, the total amount of the Company’s authorized capital stock consisted of 500,000,000 shares 
of common stock, par value $0.001 per share, and 50,000,000 shares of undesignated preferred stock, par value of $0.001
per share.

Common Stock

Holders  of  our  common  stock  are  entitled  to  one  vote  for  each  share  held  of  record  on  all  matters  on  which 
stockholders are entitled to vote generally, including the election or removal of directors. The holders of our common stock 
do not have cumulative voting rights in the election of directors.

Preferred Stock

We did not have any shares of preferred stock issued or outstanding as of January 1, 2022. Our Board of Directors 
has the authority to issue shares of preferred stock from time to time on terms it may determine, with respect to any series 
of preferred stock, the powers (including voting powers), preferences and relative, participating, optional and other special 
rights, and the qualifications, limitations or restrictions thereof as the board of directors may from time to time determine, 
which could affect the relative voting power or other rights of the holders of our common stock. The issuance of preferred 
stock  could  have  the  effect  of  decreasing  the  trading  price  of  our  common  stock,  restricting  dividends  on  the  common 
stock, diluting the voting power of our common stock, or subordinating the liquidation rights of the common stock.

Dividend Rights

Holders of our common stock are entitled to receive dividends when, as and if declared by our board of directors 
out of funds legally available therefor, subject to any statutory or contractual restrictions on the payment of dividends and 
to the rights of the holders or one or more outstanding series of our preferred stock.

Initial Public Offering

In June 2019, we completed an initial public offering ("IPO") of 19,765,625 shares of our common stock at a public 
offering  price  of  $22.00  per  share  for  net  proceeds  of  $407.7  million,  after  deducting  underwriting  discounts  and 
commissions of $27.1 million. We also incurred offering costs payable by us of $7.2 million. The shares of common stock 
sold  in  the  IPO  and  the  net  proceeds  from  the  IPO  included  the  full  exercise  of  the  underwriters'  option  to  purchase 
additional shares.

Our  Amended  and  Restated  Certificate  of  Incorporation  (the  "Charter")  became  effective  in  connection  with  the 
completion of the IPO on June 24, 2019. The Charter, among other things, provided that all of our outstanding shares of 
nonvoting common stock were automatically converted into shares of voting common stock on a one-for-one basis and that 
our authorized capital stock consisted of 500,000,000 shares of common stock, and 50,000,000 shares of preferred stock, 
par value $0.001 per share. Our bylaws were also amended and restated as of June 24, 2019. Additionally, upon the closing 
of the IPO, we redeemed all of our outstanding preferred stock for an aggregate of $1.00.

On June 24, 2019, we used the net proceeds from the IPO to repay $150.0 million in principal on the outstanding 
term  loan  under  our  second  lien  credit  agreement,  dated  as  of  October  22,  2018  (as  amended,  the  "Second  Lien  Credit 
Agreement"), as well as accrued and unpaid interest as of that date of $3.6 million, and terminated the Second Lien Credit 
Agreement. In addition, using the remainder of net proceeds, together with excess cash on hand, we prepaid a portion of 
our outstanding senior secured term loan under our First Lien Credit Agreement (as defined below) totaling $248.0 million

82

 
 
 
 
 
 
plus  accrued  interest  of  $3.8  million.  On  October  23,  2019,  we  prepaid  an  additional  $15.0  million  of  principal  on  the 
senior secured term loan under the First Lien Credit Agreement.

Secondary Public Offerings

On  October  8,  2019,  certain  of  our  selling  stockholders  completed  a  secondary  public  offering  of  shares  of  our 
common  stock.  We  did  not  receive  any  of  the  proceeds  from  the  sale  of  these  shares  by  the  selling  stockholders.  We 
incurred  related  offering  costs  of  $1.1  million,  which  we  recognized  in  selling,  general  and  administrative  expenses 
("SG&A") for fiscal 2019, and received $3.2 million in cash (excluding withholding taxes) in connection with the exercise 
of 451,470 options by certain stockholders participating in this secondary public offering.

On February 3, 2020, certain selling stockholders completed an additional secondary public offering of shares of our 
common  stock.  We  did  not  receive  any  of  the  proceeds  from  the  sale  of  these  shares  by  the  selling  stockholders.  We 
incurred  offering  costs  of  $1.1  million,  which  we  recognized  in  SG&A  during  fiscal  2020.  We  received  $1.4  million  in 
cash (excluding withholding taxes) in connection with the exercise of 191,470 options by certain stockholders participating 
in this secondary public offering.

On April 27, 2020, certain of our selling stockholders completed another secondary public offering of shares of our 
common  stock.  We  did  not  receive  any  of  the  proceeds  from  the  sale  of  these  shares  by  the  selling  stockholders.  We 
incurred related offering costs of $1.0 million which we recognized in SG&A during fiscal 2020. We received $1.6 million 
in  cash  (excluding  withholding  taxes)  in  connection  with  the  exercise  of  269,000  options  by  certain  stockholders 
participating in this secondary public offering.

On  May  28,  2020,  the  stockholder  affiliated  with  our  former  private  equity  sponsor,  Hellman  and  Friedman  LLC 
(the "H&F Investor"), distributed the remainder of its holdings representing 9.6 million shares of our common stock to its 
equity holders. We did not receive any proceeds or incur any material costs related to this distribution.

Share Repurchase Program

In November 2021, our Board of Directors approved a share repurchase program. This program, effective November 
5, 2021 and without an expiration date, authorized us to repurchase up to $100.0 million of our outstanding common stock 
utilizing  a  variety  of  methods  including  open  market  purchases,  accelerated  share  repurchase  programs,  privately 
negotiated transactions, structured repurchase transactions and under a Rule 10b5-1 plan (which would permit shares to be 
repurchased when the Company might otherwise be precluded from doing so under securities laws). During the fiscal year 
ended January 1, 2022, we did not purchase any of our equity securities. As of January 1, 2022, we had $100.0 million of 
repurchase authority remaining under the share repurchase program.

NOTE 8—Share-based Awards 

Share-based Incentive Plans 

The Globe Holding Corp. 2014 Stock Incentive Plan (the "2014 Plan") became effective on October 21, 2014. Under 
the 2014 Plan, we granted stock options and RSUs to purchase shares of our common stock. Effective as of June 19, 2019, 
we terminated the 2014 Plan and as a result no further equity awards may be issued under the 2014 Plan. Any outstanding 
awards  granted  under  the  2014  Plan  will  remain  subject  to  the  terms  of  the  2014  Plan  and  the  applicable  equity  award 
agreements.

On  June  4,  2019,  our  Board  of  Directors  and  stockholders  approved  the  Grocery  Outlet  Holding  Corp.  2019 
Incentive Plan (the "2019 Plan"). A total of 4,597,862 shares of common stock were reserved for issuance under the 2019 
Plan at that time. In addition, on the first day of each fiscal year beginning in fiscal 2020 and ending in fiscal 2029, the 
2019 Plan provides for an annual automatic increase of the shares reserved for issuance in an amount equal to the positive 
difference  between  (i)  4%  of  the  "outstanding  common  stock"  (as  defined  in  the  2019  Plan)  on  the  last  day  of  the 
immediately preceding fiscal year and (ii) the plan share reserve on the last day of the immediately preceding fiscal year, or 
a lesser number as determined by our Board of Directors. As of January 1, 2022, there were a total of 6,048,252 shares of 
common stock reserved for issuance under the 2019 Plan, which includes 501,845 shares added effective January 3, 2021 
per the above noted annual automatic increase. As of January 1, 2022, there were 3,330,247 remaining shares available for 
issuance of new equity awards under the 2019 Plan.

Long-term incentive programs ("LTIPs") under the 2019 Plan consist of time-based RSUs and PSUs. RSUs granted 
under the LTIPs generally vest over one to three years. Half of the total PSUs granted under the LTIPs will vest upon the 
achievement of certain revenue-based performance targets ("Tranche I PSUs") and half will vest upon the achievement of 
certain adjusted EBITDA-based performance targets ("Tranche II PSUs") as determined by the Compensation Committee 
following the last day of a three-year performance period. The number of PSUs ultimately earned will equal the number of 

83

Tranche I and Tranche II PSUs granted multiplied by the applicable percentage of actual revenue and adjusted-EBITDA 
performance target levels achieved, and can range from 0% to 200% of the number of PSUs granted.

Fair Value Determination

The  fair  value  of  stock  option,  RSU  and  PSU  awards  is  determined  as  of  the  grant  date.  For  time-based  stock 
options, a Black-Scholes valuation model is utilized to estimate the fair value of the awards. For performance-based stock 
options, a Monte Carlo simulation approach implemented in a risk-neutral framework is utilized to estimate the fair value 
of  the  awards.  For  RSUs  and  PSUs,  the  closing  price  of  our  common  stock  as  reported  on  the  grant  date  is  utilized  to 
estimate the fair value of the awards.

The respective valuation methods resulted in weighted-average grant date fair values for time-based stock options, 

performance-based stock options, RSUs, and PSUs granted during fiscal 2021, 2020 and 2019 as follows: 

Time-based stock options

Performance-based stock options

RSUs

PSUs

Fiscal Year Ended

January 1,
2022

January 2,
2021

December 28,
2019

N/A

N/A

$ 

$ 

28.70  $ 

35.45  $ 

N/A $ 

N/A $ 

37.07  $ 

36.90 

7.61 

5.78 

27.13 

N/A

We did not award any time-based or performance-based stock options during fiscal 2021 and 2020. The grant date 
fair value of time-based stock options awarded during fiscal 2019 was estimated using the Black-Scholes valuation model 
with the following weighted-average assumptions:

Exercise price

Volatility
Risk-free interest rate

Dividend yield
Expected term (in years)

$ 

21.66 

 30.2 %
 1.9 %

 — %
6.8

84

Grant Activity

The following table summarizes stock option activity under all equity incentive plans during fiscal 2021, 2020 and 

2019:

Options outstanding as of December 29, 2018

Granted

Exercised

Forfeitures

Options outstanding as of December 28, 2019

Granted

Exercised

Forfeitures

Options outstanding as of January 2, 2021

Granted

Exercised
Forfeitures
Options outstanding as of January 1, 2022

Options vested and exercisable as of January 1, 2022

Time-Based Stock Options

Performance-Based Stock Options

Number of 
Options

Weighted-
Average 
Exercise Price

Number of 
Options

Weighted-
Average 
Exercise Price

5,798,375  $ 

1,363,822 

(817,051)   

(101,479)   

6,243,667  $ 

— 

(2,326,219)   

(52,676)   

3,864,772  $ 

— 

(538,307)   
(191,324)   
3,135,141  $ 

1,896,260  $ 

7.53 

21.66 

7.21 

12.72 

10.57 

— 

7.29 

20.63 

12.42 

— 

7.77 
19.77 
12.77 

7.59 

5,795,330  $ 

99,788 

— 

(117,997)   

5,777,121  $ 

— 

(3,438,470)   

4.40 

17.29 

— 

7.15 

4.57 

— 

4.55 

(13,071)   

16.47 

2,325,580  $ 

— 

(629,386)   

— 

1,696,194  $ 

1,696,194  $ 

4.54 

— 

4.41 
— 
4.58 

4.58 

The total intrinsic value of time-based stock options exercised was $15.5 million,  $68.7 million and $20.8 million
for fiscal 2021, 2020 and 2019, respectively. Intrinsic value represents the difference between the current fair value of the 
underlying stock and the exercise price of the stock option.

The following table summarizes RSU activity under all equity incentive plans during fiscal 2021, 2020 and 2019:

Number of 
Shares

Weighted-
Average 
Grant Date Fair 
Value

80,820  $ 

195,135 
(76,841)   
(8,242)   

190,872  $ 

277,496 
(115,030)   
(11,496)   
341,842  $ 
669,546 
(110,956)   
(63,936)   
836,496  $ 

8.80 

27.13 
18.06 
30.03 

22.89 

37.07 
19.74 
31.78 
35.16 
28.70 
34.64 
34.05 
30.14 

Unvested balance as of December 29, 2018

Granted
Vested
Forfeitures

Unvested balance as of December 28, 2019

Granted
Vested
Forfeitures
Unvested balance as of January 2, 2021
Granted
Vested
Forfeitures
Unvested balance as of January 1, 2022

85

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following table summarizes PSU activity under the 2019 Plan during fiscal 2021 and 2020:

Unvested balance as of December 28, 2019
Granted (1)
Adjustment for expected performance achievement (2)
Vested

Forfeitures

Unvested balance as of January 2, 2021
Granted (1)
Adjustment for expected performance achievement (2)
Vested

Forfeitures
Unvested balance as of January 1, 2022 (3)

Number of 
Shares

Weighted-
Average 
Grant Date Fair 
Value

—  $ 

272,640 

135,821 

— 

(999)   

407,462  $ 

319,606 

(91,332)   

— 

(59,011)   

576,725  $ 

— 

36.90 

36.90 

— 

36.88 

36.90 

35.45 

35.45 

— 

36.52 

36.36 

_______________________
(1)

Represents initial grant of PSUs based on performance target level achievement of 100%.

(2)

(3)

Represents  the  adjustment  to  previously  granted  PSUs  based  on  performance  expectations  as  of  the  end  of  each  respective 
reporting period. 

An additional 516,976 PSUs could potentially be included if the maximum performance level of 200% is reached for all PSUs 
outstanding as of January 1, 2022.

Share-Based Compensation Expense

We recognize compensation expense for stock options, RSUs, and PSUs by amortizing the grant date fair value on a 

straight-line basis over the expected vesting period to the extent we determine the vesting of the grant is probable.

Share-based compensation expense consisted of the following (amounts in thousands):

Time-based stock options

Performance-based stock options
RSUs
PSUs
Dividends (1)

Share-based compensation expense

Fiscal Year Ended

January 1,
2022

January 2,
2021

December 28,
2019

$ 

2,030  $ 

2,941  $ 

25,740 

— 
8,488 
6,911 

26,079 
4,978 
3,652 

186 
17,615  $ 

434 
38,084  $ 

$ 

— 
2,054 
— 

3,645 
31,439 

_______________________
(1)

Represents  cash  dividends  paid  upon  vesting  of  share-based  awards  as  a  result  of  dividends  declared  in  connection  with 
recapitalizations that occurred in fiscal 2018 and 2016.

Share-based compensation expense qualifying for capitalization was insignificant for each of the fiscal years ended 
January  1,  2022,  January  2,  2021  and  December  28,  2019.  Accordingly,  no  share-based  compensation  expense  was 
capitalized during these years.

86

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Time-Based Stock Options

We did not record compensation expense for time-based stock option grants prior to the closing of our IPO in June 
of  fiscal  2019  because  such  time-based  options  were  subject  to  a  post-termination  repurchase  right  by  us  until  certain 
contingent  events  such  as  involuntary  termination,  a  change  in  control,  or  an  initial  public  offering  occurred,  and  such 
contingent events were not deemed probable during fiscal 2018 or any other fiscal period prior to our IPO. As a result of 
this repurchase right feature, other than in limited circumstances, stock issued upon the exercise of these options could be 
repurchased at our discretion at the lower of fair value or the applicable exercise price. The repurchase right feature lapsed 
upon the closing of our IPO on June 24, 2019 (the "IPO closing date"). Subsequent to the IPO closing date, we recognized 
share-based  compensation  expense  for  prior  service  completed  as  of  the  IPO  closing  date  and  began  recognizing  the 
remaining unamortized share-based compensation expense related to these outstanding time-based stock options over the 
remaining service period. 

Unamortized compensation cost related to unvested time-based options was $3.4 million as of January 1, 2022, $3.1 
million  of  which  related  to  time-based  stock  options  granted  at  the  time  of  our  IPO.  The  $3.4  million  of  unamortized 
compensation cost is expected to be amortized over a weighted average period of approximately 1.5 years.

Performance-Based Stock Options

We  did  not  record  compensation  expense  for  performance-based  stock  options  during  the  fiscal  year  ended 
December 28, 2019 because the performance criteria of such awards had not been achieved and the ultimate vesting of the 
awards was not considered probable as of such dates. On February 3, 2020 and April 27, 2020, certain selling stockholders 
completed  secondary  public  offerings  of  shares  of  our  common  stock.  In  conjunction  with  these  secondary  offerings, 
certain performance criteria were achieved resulting in the vesting of 4.1 million and 1.7 million performance-based stock 
options,  respectively,  and  the  recognition  of  $18.5  million  and  $7.6  million,  respectively,  of  share-based  compensation 
expense  associated  with  the  vesting  of  these  performance-based  stock  options.  As  of  January  2,  2021,  all  outstanding 
performance-based  stock  options  were  fully  vested  and  fully  expensed  and,  as  such,  we  did  not  record  compensation 
expense for performance-based stock options during the fiscal year ended January 1, 2022.

Time-Based RSUs

Unamortized  compensation  expense  for  RSUs  was  $16.9  million  as  of  January  1,  2022,  which  is  expected  to  be 

amortized over a weighted average period of approximately 1.6 years.

Performance-Based RSUs

There was no share-based compensation expense for PSUs held by employees recognized for the fiscal year ended 
December 28, 2019 as PSUs only began being granted during fiscal 2020. Unamortized compensation cost related to the 
expected  level  of  achievement  of  unvested  PSUs  was  $10.4  million  as  of  January  1,  2022,  which  is  expected  to  be 
amortized over a weighted average period of approximately 1.5 years.

Dividends

For time-based stock options and RSUs that were outstanding on the dividend date of October 22, 2018 and that are 
expected to vest in fiscal year 2022 and beyond, we intend to make dividend payments as these time-based stock options 
and RSUs vest. Pursuant to the 2014 Plan, if we are unable to make those payments, we may instead elect to reduce the per 
share exercise price of each such time-based stock option by an amount equal to the dividend amount in lieu of making the 
applicable  dividend  payment.  As  such,  our  dividends  are  not  considered  declared  and  payable  and  are  not  accrued  as  a 
liability in our consolidated balance sheet as of January 1, 2022.

We  paid  $0.2  million,  $0.4  million  and  $3.6  million  of  dividends  during  the  fiscal  years  ended  January  1,  2022, 
January  2,  2021,  and  December  28,  2019,  respectively,  which  were  included  in  share-based  compensation  expense. 
Unamortized compensation cost related to future dividend payments on unvested time-based stock options and RSU share-
based awards was approximately $0.2 million as of January 1, 2022.

87

NOTE 9—Retirement Plans

We make payments into the UFCW—Northern California Employers Joint Pension Trust Fund (the "Pension Fund") 
and  the  UFCW—Benefits  Trust  Fund  ("Benefits  Fund"),  multiemployer  pension  and  welfare  trusts,  established  for  the 
benefit  of  union  employees  at  two  company  operated  stores  under  the  terms  of  a  collective  bargaining  agreement.  We 
currently  operate  under  a  collective  bargaining  agreement  that  expires  on  September  6,  2022.  Minimum  contributions 
outside of the agreed upon contractual rates are not required for the Pension Fund. Payments into the Pension Fund were 
$0.6 million, $0.6 million, and $0.4 million for the fiscal years ended January 1, 2022, January 2, 2021, and December 28, 
2019, respectively. We paid no surcharges to the Pension Fund.

The risks of participating in a multiemployer pension plan are different from single-employer pension plans in the 

following aspects:

a. Assets  contributed  to  the  multiemployer  plan  by  one  employer  may  be  used  to  provide  benefits  to 

employees of other participating employers.

b.

c.

If  a  participating  employer  stops  contributing  to  the  plan,  the  unfunded  obligations  of  the  plan  may  be 
borne by the remaining participating employers.

If  we  stop  participating  in  its  multiemployer  pension  plan,  we  may  be  required  to  pay  those  plans  an 
amount based on the underfunded status of the plan, referred to as a withdrawal liability.

The following information represents our participation in the plan for the annual period ended December 31, 2020, 
the latest available information from the Pension Fund. All such information is based on information we received from the 
plan.

The Pension Fund's Employer Identification Number and Plan Number is 946313554-001. Contributions represented 
less than 5% of the total contributions to the Pension Fund. Under the provisions of the Pension Protection Act (PPA) zone 
status, the Fund was in critical status during the plan year. Among other factors, generally, plans in critical status are less 
than 65 percent funded. In an effort to improve the Plan's funding situation, the trustees adopted a rehabilitation plan on 
July 8, 2010. The rehabilitation plan changes the benefits for participants who retire and commence a pension on or after 
January 1, 2012, and changes future benefit accruals earned on or after January 1, 2012. Except in limited circumstances, 
the pensions of participants and beneficiaries whose pension effective date is before January 1, 2012, are not affected. 

The Benefits Fund provides medical, dental, pharmacy, vision, and other ancillary benefits to active employees and 
retirees.  The  majority  of  our  contributions  cover  active  employees  and  as  such,  may  not  constitute  contributions  to  a 
postretirement benefit plan. However, we are unable to separate contribution amounts to the postretirement benefit part of 
the plan from contribution amounts paid to the active employee part of the plan. Payments into the Benefits Fund were $1.4 
million, $1.4 million, and $1.2 million for the fiscal years ended January 1, 2022, January 2, 2021, and December 28, 2019, 
respectively.

For our nonunion employees, we offer the following plans:

a.

b.

c.

d.

e.

A defined contribution retirement plan for warehouse employees, which requires an annual contribution 
of 15% of eligible salaries. This defined contribution retirement plan is available to nonunion employees 
who meet certain service criteria.

A  noncontributory  profit-sharing  plan  for  administrative  personnel  under  which  the  Board  of  Directors 
may  authorize  an  annual  contribution  of  up  to  15%  of  eligible  salaries.  This  profit-sharing  plan  is 
available to nonunion employees who meet certain service criteria.

We  expensed  $1.5  million,  $6.1  million  and  $4.4  million  for  contributions  to  the  two  plans  described 
above in (a) and (b) for the fiscal years ended January 1, 2022, January 2, 2021, and December 28, 2019, 
respectively.

A  401(k)  retirement  plan  for  warehouse  employees,  which  is  available  to  those  employees  who  meet 
certain service criteria

A 401(k) retirement plan for administrative personnel, which is available to those employees who meet 
certain service criteria.

We are not obligated to match any employee contributions for the 401(k) retirement plans. However, for 
certain employees who meet certain service criteria, we have a 401(k) retirement plan under which we 
will match employee contributions at a rate of 35% of each participating employee's contributions, not to 
exceed 6% of wages. We expensed an insignificant amount for contributions to this plan for each of the 
fiscal years ending January 1, 2022, January 2, 2021, and December 28, 2019, respectively.

88

NOTE 10—Income Taxes

Components of income tax expense (benefit) 

Income before income taxes consisted entirely of income from domestic operations of $77.5 million, $87.1 million, 

and $16.8 million for the fiscal years ended January 1, 2022, January 2, 2021, and December 28, 2019, respectively. 

The components of income tax expense (benefit) consisted of the following (amounts in thousands):

Current:

Federal
State

Total current

Deferred:

Federal
State

Total deferred

Income tax expense (benefit)

Statutory rate reconciliation

Fiscal Year Ended

January 1,
2022

January 2,
2021

December 28,
2019

$ 

—  $ 

2,247 
2,247 

(285)  $ 
284 

(1)   

10,838 
2,106 
12,944 
15,191  $ 

(14,682)   
(4,896)   
(19,578)   
(19,579)  $ 

$ 

52 
439 
491 

247 
625 
872 
1,363 

A reconciliation of the U.S. federal statutory income tax rate to our effective income tax rate is as follows:

Taxes at federal statutory rates
State income taxes net of federal benefit
Excess federal tax benefits from exercise and vest of share-based 
awards
Return to provision
Other
Effective income tax rate

Fiscal Year Ended

January 1,
2022

January 2,
2021

December 28,
2019

 21.0 %
 4.7 %

 (8.2) %
 1.9 %
 0.2 %
 19.6 %

 21.0 %
 (4.2) %

 (40.3) %
 — %
 1.0 %
 (22.5) %

 21.0 %
 5.2 %

 (21.4) %
 — %
 3.3 %
 8.1 %

89

 
 
 
 
 
 
 
 
 
 
 
Deferred income taxes

Deferred income taxes reflect the net tax effect of temporary differences between the carrying amounts of assets and 

liabilities for financial reporting purposes and the amounts used for income tax purposes.

Significant components of our deferred tax assets and liabilities were as follows (amounts in thousands):

Deferred tax assets:

Accrued compensation
Share-based compensation expense
Inventory
Transaction costs
Lease liability obligation
Net operating loss and other carryforwards
Reserves and allowances
Other

Total deferred tax assets

Deferred tax liabilities:

Prepaid expenses
Depreciation and amortization
Intangible assets
Right-of-use assets
Goodwill
Debt transaction costs

Total deferred tax liabilities
Net deferred tax assets (liabilities)

January 1,
2022

January 2,
2021

$ 

1,274  $ 

10,903 
5,135 
964 
279,541 
52,951 
4,446 
4,510 
359,724 

(1,391)   
(71,114)   
(7,142)   
(249,545)   
(37,976)   
(1,972)   
(369,140)   
(9,416)  $ 

$ 

6,362 
8,891 
4,594 
1,152 
258,093 
58,596 
3,092 
4,194 
344,974 

(1,096) 
(64,814) 
(7,802) 
(234,022) 
(32,691) 
(1,020) 
(341,445) 
3,529 

We have net operating loss carryforwards of $220.2 million for federal income tax purposes, of which $77.0 million
expires beginning in 2032 and $143.2 million carries forward indefinitely. There are also net operating loss carryforwards 
of $72.4 million for state income tax purposes, which begin to expire in 2029. Certain tax attributes, which begin to expire 
in 2031, are subject to an annual limitation as a result of our acquisition of GOBP Holdings, our wholly owned subsidiary, 
which constitutes a change in ownership as defined under Internal Revenue Code Section 382. Based on our analysis, our 
projected net operating losses to be utilized in future years will not be affected by this annual limitation.

Management  assesses  the  available  positive  and  negative  evidence  to  estimate  whether  sufficient  future  taxable 
income  will  be  generated  to  permit  the  use  of  the  existing  deferred  tax  assets.  A  significant  piece  of  objective  positive 
evidence  was  the  cumulative  income  incurred  over  the  three-year  period  ended  January  1,  2022.  Based  on  our  current 
assessment,  we  anticipate  it  is  more  likely  than  not  that  we  will  generate  sufficient  taxable  income  to  realize  all  of  our 
material deferred tax assets. As such we did not record a valuation allowance against these material deferred tax assets as 
of January 1, 2022.

Our  policy  is  to  recognize  interest  and  penalties  associated  with  uncertain  tax  positions  as  part  of  the  income  tax 
provision  and  include  accrued  interest  and  penalties  with  the  related  income  tax  liability  on  our  consolidated  balance 
sheets. To date, we have not recognized any interest and penalties in our condensed consolidated statements of operations 
and comprehensive income, nor have we accrued for or made payments for interest and penalties. We had no uncertain tax 
positions as of January 1, 2022 and January 2, 2021, respectively, and do not anticipate any changes to our uncertain tax 
positions within the next 12 months.

We are subject to taxation in the United States and various state jurisdictions. As of January 1, 2022, our tax returns 
remain  open  to  examination  by  the  tax  authorities  for  tax  years  2011  to  2021  for  U.S.  federal  and  for  various  state 
jurisdictions.

90

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTE 11—Related Party Transactions

Related Party Leases

As of January 1, 2022 and January 2, 2021, we leased 15 store locations and one warehouse location from entities in 
which Eric Lindberg, Jr., Chief Executive Officer, and MacGregor Read, Jr., Vice Chairman of our Board of Directors, or 
their respective families, had a direct or indirect material interest. As of January 1, 2022, the right-of-use assets and lease 
liabilities related to these properties was $36.9 million and $41.6 million, respectively. As of January 2, 2021, the right-of-
use  assets  and  lease  liabilities  related  to  these  properties  was  $39.8  million  and  $44.3  million,  respectively.  Affiliated 
entities received aggregate lease payments from us of $6.1 million, $6.0 million, and $6.1 million for the fiscal years ended 
January 1, 2022, January 2, 2021, and December 28, 2019, respectively.

Independent Operator Notes and Independent Operator Receivables

We offer interest-bearing notes to IOs and the gross amount of IO operating notes and IO receivables due was $40.6 
million and $41.0 million as of January 1, 2022 and January 2, 2021, respectively. See NOTE 2—Independent Operator 
Notes and Independent Operator Receivables, for additional information.

NOTE 12—Commitments and Contingencies 

We are involved from time to time in claims, proceedings, and litigation arising in the normal course of business. 
Management believes that we do not have any pending litigation that, separately or in the aggregate, would have a material 
adverse effect on our results of operations, financial condition or cash flows.

NOTE 13—Earnings Per Share

The following table sets forth the calculation of basic and diluted earnings per share (amounts in thousands, except 

per share data):

Numerator
Net income and comprehensive income
Denominator
Weighted-average shares outstanding - basic

Effect of dilutive options
Effect of dilutive RSUs
Weighted-average shares outstanding - diluted (1) (2)
Earnings per share:

Basic
Diluted

Fiscal Year Ended

January 1,
2022

January 2,
2021

December 28,
2019

$ 

62,310  $ 

106,713  $ 

15,419 

95,725 

3,564 
129 

99,418 

91,818 

6,538 
96 

98,452 

79,044 

2,777 
42 

81,863 

$ 
$ 

0.65  $ 
0.63  $ 

1.16  $ 
1.08  $ 

0.20 
0.19 

_______________________
(1)

The diluted weighted-average shares outstanding for the fiscal year ended December 28, 2019 did not include performance-based 
stock options because the requisite performance criteria of such stock options had not been achieved as of that date.

On  February  3,  2020,  in  conjunction  with  a  secondary  offering,  certain  performance  criteria  were  achieved  resulting  in  the 
vesting  of  4.1  million  performance-based  stock  options,  and  accordingly,  these  vested  performance-based  stock  options  are 
included in the diluted weighted-average shares outstanding for fiscal year 2020.

On April 27, 2020 in conjunction with an additional secondary offering, certain performance criteria were achieved resulting in 
the vesting of the remaining 1.7 million unvested performance-based stock options, and accordingly, these vested performance-
based stock options are included in the diluted weighted-average shares outstanding for fiscal year 2020. See NOTE 8—Share-
based Awards, for additional information.

(2) We  are  required  to  include  in  diluted  weighted-average  shares  outstanding  contingently  issuable  shares  that  would  be  issued 
assuming the end of our reporting period was the end of the relevant PSU award contingency period. No PSUs were included in 
diluted weighted-average shares outstanding for fiscal years 2021 and 2020.

91

 
 
 
 
 
 
 
 
 
 
 
 
The following weighted-average common share equivalents were excluded from the calculation of diluted earnings 

per share because their effect would have been anti-dilutive (amounts in thousands):

RSUs

Time-based stock options

Total

Fiscal Year Ended

January 1,
2022

January 2,
2021

December 28,
2019

11 

— 

11 

3,239 

— 

3,239 

50 

682 

732 

92

 
 
 
 
 
 
 
 
 
ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND 
FINANCIAL DISCLOSURE

None.

93

ITEM 9A. CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

Under  the  supervision  and  with  the  participation  of  our  management  including  our  Chief  Executive  Officer  and 
Chief  Financial  Officer,  we  evaluated  the  effectiveness  of  the  design  and  operation  of  our  disclosure  controls  and 
procedures  pursuant  to  Rule  13a-15(e)  and  15d-15(e)  under  the  Securities  Exchange  Act  of  1934,  as  amended  (the 
"Exchange  Act")  as  of  the  end  of  the  period  covered  by  this  report.  Our  disclosure  controls  are  designed  to  ensure  that 
information required to be disclosed by us in reports that we file or submit under the Exchange Act, is recorded, processed, 
summarized  and  reported  within  the  time  periods  specified  in  the  SEC's  rules  and  forms,  and  that  such  information  is 
accumulated  and  communicated  to  our  management,  including  our  Chief  Executive  Officer  and  our  Chief  Financial 
Officer, as appropriate, to allow timely decisions regarding required disclosures.

Based  on  that  evaluation,  our  Chief  Executive  Officer  and  Chief  Financial  Officer  have  concluded  that  our 

disclosure controls and procedures were effective at a reasonable assurance level as of January 1, 2022.

Management's Report on Internal Control Over Financial Reporting

The Company's management is responsible for establishing and maintaining adequate internal control over financial 
reporting, as defined by Rule 13a-15(f) of the Exchange Act. The Company's management conducted an assessment of the 
Company's internal control over financial reporting based on the framework established by the Committee of Sponsoring 
Organizations of the Treadway Commission in Internal Control - Integrated Framework (2013). Based on this assessment, 
the  Company's  management  has  concluded  that,  as  of  January  1,  2022,  the  Company's  internal  control  over  financial 
reporting is effective.

The  Company's  internal  control  over  financial  reporting  as  of  January  1,  2022  has  been  audited  by  Deloitte  & 

Touche LLP, an independent registered public accounting firm, as stated in their report which is set forth below.

Changes in Internal Control over Financial Reporting

During  the  quarter  ended  January  1,  2022,  there  was  no  change  in  our  internal  control  over  financial  reporting 
identified  in  connection  with  the  evaluation  required  by  Rule  13a-15(d)  and  15d-15(d)  of  the  Exchange  Act  that  has 
materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.

Limitations on Effectiveness of Controls

In  designing  and  evaluating  the  disclosure  controls  and  procedures  and  internal  control  over  financial  reporting, 
management  recognizes  that  any  controls  and  procedures,  no  matter  how  well  designed  and  operated,  can  provide  only 
reasonable  assurance  of  achieving  the  desired  control  objectives.  In  addition,  the  design  of  disclosure  controls  and 
procedures must reflect the fact that there are resource constraints and that management is required to apply its judgment in 
evaluating the benefits of possible controls and procedures relative to their costs.

94

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Stockholders and the Board of Directors of Grocery Outlet Holding Corp.

Opinion on Internal Control over Financial Reporting

We  have  audited  the  internal  control  over  financial  reporting  of  Grocery  Outlet  Holding  Corp.  and  subsidiaries  (the 
"Company")  as  of  January  1,  2022,  based  on  criteria  established  in  Internal  Control  —  Integrated  Framework  (2013) 
issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). In our opinion, the Company 
maintained,  in  all  material  respects,  effective  internal  control  over  financial  reporting  as  of  January  1,  2022,  based  on 
criteria established in Internal Control — Integrated Framework (2013) issued by COSO.

We  have  also  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board  (United 
States) (PCAOB), the consolidated financial statements as of and for the year ended January 1, 2022, of the Company and 
our report dated March 2, 2022, expressed an unqualified opinion on those financial statements.

Basis for Opinion

The  Company's  management  is  responsible  for  maintaining  effective  internal  control  over  financial  reporting  and  for  its 
assessment of the effectiveness of internal control over financial reporting, included in the accompanying Management's 
Report on Internal Control Over Financial Reporting. Our responsibility is to express an opinion on the Company's internal 
control over financial reporting based on our audit. We are a public accounting firm registered with the PCAOB and are 
required  to  be  independent  with  respect  to  the  Company  in  accordance  with  the  U.S.  federal  securities  laws  and  the 
applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform 
the audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in 
all material respects. Our audit included obtaining an understanding of internal control over financial reporting, assessing 
the  risk  that  a  material  weakness  exists,  testing  and  evaluating  the  design  and  operating  effectiveness  of  internal  control 
based  on  the  assessed  risk,  and  performing  such  other  procedures  as  we  considered  necessary  in  the  circumstances.  We 
believe that our audit provides a reasonable basis for our opinion.

Definition and Limitations of Internal Control over Financial Reporting

A company's internal control over financial reporting is a process designed to provide reasonable assurance regarding the 
reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for  external  purposes  in  accordance  with 
generally accepted accounting principles. A company's internal control over financial reporting includes those policies and 
procedures  that  (1)  pertain  to  the  maintenance  of  records  that,  in  reasonable  detail,  accurately  and  fairly  reflect  the 
transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded 
as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and 
that receipts and expenditures of the company are being made only in accordance with authorizations of management and 
directors of the company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized 
acquisition, use, or disposition of the company's assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, 
projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate 
because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

/s/ DELOITTE & TOUCHE LLP

San Francisco, California
March 2, 2022

95

ITEM 9B. OTHER INFORMATION

None.

96

ITEM 9C. DISCLOSURE REGARDING FOREIGN JURISDICTIONS THAT PREVENT INSPECTIONS

Not applicable.

97

PART III

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS, AND CORPORATE GOVERNANCE

The  information  required  by  this  item  is  incorporated  herein  by  reference  from  sections  entitled  "Corporate 
Governance  and  Board  Matters,"  "Proposals  for  Consideration  and  the  Annual  Meeting  –  Proposal  1  –  Election  of 
Directors"  and  "Additional  Information"  in  our  definitive  Proxy  Statement  related  to  the  2022  Annual  Meeting  of 
Stockholders (the "2022 Proxy Statement") to be filed with the SEC within 120 days of our fiscal year ended January 1, 
2022 and is incorporated herein by reference.

ITEM 11. EXECUTIVE COMPENSATION

The  information  required  by  this  item  is  incorporated  herein  by  reference  from  sections  entitled  "Compensation 
Discussion and Analysis," "Named Executive Officer Compensation Tables," "Corporate Governance and Board Matters - 
Board  of  Directors  –  Director  Compensation,"  "Corporate  Governance  and  Board  Matters  –  Board  of  Directors  – 
Compensation Committee Interlocks and Insider Participation," and "Compensation Committee Report" in our 2022 Proxy 
Statement.  However,  the  Compensation  Committee  Report  included  in  such  2022  Proxy  Statement  shall  not  be  deemed 
"filed"  with  the  SEC  for  the  purposes  of  Section  18  of  the  Exchange  Act  or  otherwise  subject  to  the  liabilities  of  that 
section, nor shall it be deemed incorporated by reference in any filing made by us with the SEC, regardless of any general 
incorporation language in such filing.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND 
RELATED STOCKHOLDER MATTERS

The  information  required  by  this  item  is  included  under  the  sections  entitled  "Security  Ownership  of  Certain 
Beneficial Owners and Management," and "Securities Authorized for Issuance Under Equity Compensation Plans," in each 
case in our 2022 Proxy Statement and is incorporated herein by reference.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR 
INDEPENDENCE

The  information  required  by  this  item  is  included  under  the  sections  entitled  "Certain  Relationships  and  Related 
Party  Transactions,"  and  "Corporate  Governance  and  Board  Matters  –  Board  of  Directors  –  Director  Independence,"  in 
each case in our 2022 Proxy Statement and is incorporated herein by reference.

ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES

The  information  required  by  this  item  is  included  under  the  sections  entitled  "Corporate  Governance  and  Board 
Matters – Board of Directors," and "Proposals for Consideration and the Annual Meeting – Proposal No. 2 – Ratification of 
Independent Registered Public Accounting Firm" in our 2022 Proxy Statement and is incorporated herein by reference.

98

PART IV

ITEM 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

(a) The following documents are filed as part of this Annual Report on Form 10-K: 

1. Consolidated Financial Statements

See Index to Consolidated Financial Statements at "Item 8. Financial Statements and Supplementary Data." 

2. 

Financial 

Statement 

Schedules

          See Schedule I—Condensed Financial Information of Registrant (Parent Company Only) beginning on page 102
herein.

All other schedules have been omitted because they are either not required, not applicable, not present in amounts 
sufficient to require submission of the schedule, or the required information is included elsewhere in this Annual Report on 
Form 10-K.

Description of Grocery Outlet Holding Corp.'s Securities

10-K 001-38950

3/2/2021

8-K

001-38950

1/24/2020

3. Exhibits

Exhibit 
No.
3.1

3.2

4.1

4.2

4.3

10.1

10.2

10.3

10.4

10.5

10.6

Exhibit
Amended and Restated Certificate of Incorporation of Grocery 
Outlet Holding Corp.
Amended  and  Restated  Bylaws  of  Grocery  Outlet  Holding 
Corp.
Form of Stock Certificate for Common Stock

Amended and Restated Stockholders Agreement by and among 
Grocery  Outlet  Holding  Corp.  and  the  other  parties  named 
therein

Incremental  Agreement,  dated  as  of  January  24,  2020,  among 
GOBP  Holdings,  Inc.,  Globe  Intermediate  Corp.,  certain 
subsidiaries of GOBP Holdings, Inc., the lenders party thereto, 
and  Morgan  Stanley  Senior  Funding,  Inc.,  as  Administrative 
Agent
Incremental  Agreement,  dated  as  of  July  23,  2019,  among 
GOBP  Holdings,  Inc.,  Globe  Intermediate  Corp.,  certain 
subsidiaries of GOBP Holdings, Inc., the lenders party thereto, 
and  Morgan  Stanley  Senior  Funding,  Inc.,  as  Administrative 
Agent
First  Lien  Credit  Agreement,  dated  as  of  October  22,  2018, 
among  Globe  Intermediate  Corp.,  GOBP  Holdings,  Inc., 
Morgan  Stanley  Senior  Funding,  Inc.,  as  administrative  agent 
and collateral agent, the lenders from time to time party thereto 
and the letter of credit issuers from time to time party thereto
First  Lien  Security  Agreement,  dated  as  of  October  22,  2018, 
among  Globe  Intermediate  Corp.,  GOBP  Holdings,  Inc.,  the 
subsidiaries  of  GOBP  Holdings,  Inc.  from  time  to  time  party 
thereto  and  Morgan  Stanley  Senior  Funding,  Inc.,  as  collateral 
agent
First  Lien  Pledge  Agreement,  dated  as  of  October  22,  2018, 
among  Globe  Intermediate  Corp.,  GOBP  Holdings,  Inc.,  the 
subsidiaries  of  GOBP  Holdings,  Inc.  from  time  to  time  party 
thereto  and  Morgan  Stanley  Senior  Funding,  Inc.,  as  collateral 
agent
First  Lien  Copyright  Security  Agreement,  dated  as  of  October 
22,  2018,  between  Grocery  Outlet,  Inc.  and  Morgan  Stanley 
Senior Funding, Inc., as collateral agent

99

Incorporated by Reference

Form
S-8

File 
No.
333-232318

Filing 
Date
6/24/2019

Exhibit 
No.
4.1

S-8

333-232318

6/24/2019

S-1/A 333-231428

6/10/2019

10-K 001-38950

3/25/2020

4.2

4.1

4.2

4.3

10.1

8-K

001-38950

7/25/2019

10.1

S-1/A 333-231428

5/22/2019

10.1

S-1/A 333-231428

5/22/2019

10.2

S-1/A 333-231428

5/22/2019

10.3

S-1/A 333-231428

5/22/2019

10.4

10.7

10.8

10.9†

First Lien Trademark Security Agreement, dated as of October 
22,  2018,  between  Grocery  Outlet,  Inc.  and  Morgan  Stanley 
Senior Funding, Inc., as collateral agent

S-1/A 333-231428

5/22/2019

10.5

Intermediate  Corp.,  GOBP  Holdings, 

First  Lien  Guarantee,  dated  as  of  October  22,  2018,  among 
Globe 
the 
subsidiaries  of  GOBP  Holdings,  Inc.  from  time  to  time  party 
thereto  and  Morgan  Stanley  Senior  Funding,  Inc.,  as  collateral 
agent
Globe Holding Corp. 2014 Stock Incentive Plan

Inc., 

10.10† Amended  and  Restated  Performance  Vesting  Stock  Option 
Grant Notice and Agreement (Globe Holding Corp. 2014 Stock 
Incentive Plan) (Eric J. Lindberg, Jr., S. MacGregor Read, Jr.), 
dated October 21, 2014

10.11† Amended  and  Restated  Time  Vesting  Stock  Option  Grant 
Notice  and  Agreement  (Globe  Holding  Corp.  2014  Stock 
Incentive Plan) (Eric J. Lindberg, Jr., S. MacGregor Read, Jr.), 
dated October 21, 2014

10.12†

10.13†

Form  of  Performance  Vesting  Stock  Option  Grant  Notice  and 
Agreement  (Globe  Holding  Corp.  2014  Stock  Incentive  Plan) 
(Charles  C.  Bracher,  Robert  Joseph  Sheedy,  Jr.,  Steven  K. 
Wilson)

Form  of  Time  Vesting  Stock  Option  Grant  Notice  and 
Agreement  (Globe  Holding  Corp.  2014  Stock  Incentive  Plan) 
(Charles  C.  Bracher,  Robert  Joseph  Sheedy,  Jr.,  Steven  K. 
Wilson)

S-1/A 333-231428

5/22/2019

10.6

S-1/A 333-231428

5/22/2019

S-1/A 333-231428

5/22/2019

10.13

10.14

S-1/A 333-231428

5/22/2019

10.15

S-1/A 333-231428

5/22/2019

10.16

S-1/A 333-231428

5/22/2019

10.17

10.14† Grocery Outlet Holding Corp. 2019 Incentive Plan

S-1/A 333-231428

6/10/2019

10.15†

10.16†

Form  of  Nonqualified  Option  Grant  and  Award  Agreement 
(Grocery Outlet Holding Corp. 2019 Incentive Plan)
2020  Form  of  Restricted  Stock  Unit  Grant  and  Award 
Agreement (Grocery Outlet Holding Corp. 2019 Incentive Plan)

S-1/A 333-231428

6/10/2019

S-1/A 333-231428

6/10/2019

10.20

10.17† Grocery Outlet Inc. 2019 Annual Incentive Plan

S-1/A 333-231428

6/10/2019

10.18† Amended  and  Restated  Executive  Employment  Agreement  by 
and  between  Eric  J.  Lindberg,  Jr.,  Grocery  Outlet  Inc.  and 
Globe Holding Corp., dated October 7, 2014

10.19†

Form  of  Indemnification  Agreement  between  Grocery  Outlet 
Holding  Corp.  and  directors  and  executive  officers  of  Grocery 
Outlet Holding Corp.

10.20†

Transition  Agreement,  dated  January  7,  2020,  by  and  between 
Grocery Outlet Holding Corp. and S. MacGregor Read, Jr.

S-1/A 333-231428

5/22/2019

S-1/A 333-231428

6/10/2019

10.31

8-K

001-38950

1/7/2020

10.1

10.21† Grocery Outlet Holding Corp. Directors Deferral Plan

10-Q 001-38950

11/10/2020

10.22† Grocery Outlet Holding Corp. Executive Severance Plan

10-Q 001-38950

11/10/2020

10.18

10.19

10.21

10.22

10.1

10.2

10.3

10.23†

10.24†

10.25†

10.26†

10.27†

10.28†

2020  Form  of  Performance  Stock  Unit  Grant  and  Agreement 
(Grocery Outlet Holding Corp. 2019 Stock Incentive Plan)
2021  Form  of  Restricted  Stock  Unit  Grant  and  Agreement 
(Grocery Outlet Holding Corp. 2019 Stock Incentive Plan)
2021  Form  of  Performance  Stock  Unit  Grant  and  Agreement 
(Grocery Outlet Holding Corp. 2019 Stock Incentive Plan)
Form  of  Restricted  Stock  Unit  Grant  and  Agreement  for  Non-
Employee Directors (Grocery Outlet Holding Corp. 2019 Stock 
Incentive Plan) (effective February 2021)

Employment Offer Letter by and between Heather L. Mayo and 
the Company dated August 29, 2019
Transition, Separation Agreement, and General Release of all 
Claims, dated as of December 13, 2021, by and between 
Grocery Outlet, Inc. and Heather Mayo

10.29†*

Form of Performance Stock Unit Grant and Agreement 
(Grocery Outlet Holding Corp. 2019 Stock Incentive Plan) 
(effective October 2021)

100

10-Q 001-38950

5/12/2020

10-K 001-38950

3/2/2021

10.32

10-K 001-38950

3/2/2021

10.33

10-K 001-38950

3/2/2021

10.34

10-Q 001-38950

5/12/2021

10.1

8-K

001-38950

12/15/2021

10.1

10.30†*

Form of Restricted Stock Unit Grant and Agreement (Grocery 
Outlet Holding Corp. 2019 Stock Incentive Plan) (effective 
October 2021)

10.31†* Non-Employee Director Compensation Policy

21.1*

23.1*

24.1*

31.1*

31.2*

32.1**

32.2**

Subsidiaries of the Registrant

Consent of Deloitte and Touche LLP

Power  of  Attorney  (incorporated  by  reference  to  the  signature 
page to this Annual Report on Form 10-K)
Certification  of  Principal  Executive  Officer  pursuant 
to 
Exchange  Act  Rules  13a-14(a)  and  15d-14(a),  as  adopted 
pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

Certification  of  Principal  Financial  Officer  pursuant 
to 
Exchange  Act  Rules  13a-14(a)  and  15d-14(a),  as  adopted 
pursuant to Section 302 of the Sarbanes-Oxley Act of 2002

Certification  of  Principal  Executive  Officer  pursuant  to  18 
U.S.C. Section 1350, as adopted pursuant to Section 906 of the 
Sarbanes-Oxley Act of 2002

Certification  of  Principal  Financial  Officer  pursuant  to  18 
U.S.C. Section 1350, as adopted pursuant to Section 906 of the 
Sarbanes-Oxley Act of 2002

101.INS Inline XBRL Instance Document - the instance document does 
not  appear  in  the  Interactive  Data  File  because  its  XBRL  tags 
are embedded within the Inline XBRL document.

101.SCH Inline XBRL Taxonomy Extension Schema Document

101.CAL Inline XBRL Extension Calculation Linkbase Document
101.DEF Inline XBRL Extension Definition Linkbase Document

101.LAB Inline XBRL Extension Label Linkbase Document
101.PRE Inline XBRL Extension Presentation Linkbase Document

104

Cover  Page  Interactive  Data  File  -  the  cover  page  interactive 
data file does not appear in the Interactive Data File because its 
XBRL tags are embedded within the Inline XBRL document.

____________________________________

† Management contract or compensatory plan or arrangement.
* Filed herewith.
** Furnished herewith. The certifications attached as Exhibit 32.1 and 32.2 that accompany this Annual Report on Form 
10-K  are  deemed  furnished  and  not  filed  with  the  Securities  and  Exchange  Commission  and  are  not  to  be 
incorporated  by  reference  into  any  filing  of  Grocery  Outlet  Holding  Corp.  under  the  Securities  Act  of  1933,  as 
amended, or the Securities Exchange Act of 1934, as amended, whether made before or after the date of this Annual 
Report on Form 10-K, irrespective of any general incorporation language contained in such filing.

101

Schedule I—Condensed Financial Information of Registrant (Parent Company Only)

GROCERY OUTLET HOLDING CORP.

INDEX TO CONDENSED FINANCIAL INFORMATION OF REGISTRANT (PARENT COMPANY ONLY)

Condensed Balance Sheets

Condensed Statements of Operations and Comprehensive Income

Condensed Statements of Cash Flows

Notes to Condensed Financial Statements

Page

103

104

105

106

102

Schedule I—Condensed Financial Information of Registrant 

GROCERY OUTLET HOLDING CORP.
CONDENSED BALANCE SHEETS
(PARENT COMPANY ONLY)
(in thousands, except share and per share amounts)

Assets

Investment in wholly owned subsidiary

Total assets

Liabilities and Stockholders' Equity

Intercompany payable

Total liabilities

Stockholders' equity:

Capital stock:

Voting common stock, par value $0.001 per share, 500,000,000 shares authorized; 
96,144,433 and 94,854,336 shares issued and outstanding, respectively
Series A Preferred stock, par value $0.001 per share, 50,000,000 shares authorized; 
no shares issued and outstanding

Additional paid-in capital

Retained earnings

Total stockholders' equity

January 1,
2022

January 2,
2021

$ 

$ 

$ 

1,011,033  $ 

1,011,033  $ 

923,816 

923,816 

1,761  $ 

1,761 

1,509 

1,509 

96 

95 

— 
811,701 

197,475 
1,009,272 

— 
787,047 

135,165 
922,307 

923,816 

Total liabilities and stockholders' equity

$ 

1,011,033  $ 

See Notes to Condensed Financial Statements (Parent Company Only)

103

 
 
 
 
 
 
 
 
 
 
 
 
Schedule I—Condensed Financial Information of Registrant 

GROCERY OUTLET HOLDING CORP.
CONDENSED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME
(PARENT COMPANY ONLY)
(in thousands)

Operating expenses

Operating loss

Loss before equity in net income of subsidiary

Equity in net income of subsidiary, net of tax

Net income and comprehensive income

Fiscal Year Ended

January 1,
2022

January 2,
2021

December 28,
2019

$ 

251  $ 

(251)   

(251)   

265  $ 

(265)   

(265)   

62,561 

106,978 

$ 

62,310  $ 

106,713  $ 

273 

(273) 

(273) 

15,692 

15,419 

See Notes to Condensed Financial Statements (Parent Company Only)

104

 
 
 
 
 
Schedule I—Condensed Financial Information of Registrant 

GROCERY OUTLET HOLDING CORP.
CONDENSED STATEMENTS OF CASH FLOWS
(PARENT COMPANY ONLY)
(in thousands)

Cash flows from operating activities:

Net income

Adjustments to reconcile net income to net cash provided by (used in) 
operating activities:

Equity in net income of subsidiary

Changes in operating assets and liabilities:

Other current assets

Net cash provided by (used in) operating activities

Cash flows from investing activities:

Investment in subsidiary

Net cash used in investing activities

Cash flows from financing activities:

Intercompany payables

Proceeds from initial public offering, net of underwriting discounts

Proceeds from exercise of share-based compensation awards

Payments related to net settlement of share-based compensation awards

Other direct costs paid related to the initial public offering

Net cash provided by financing activities

Net increase (decrease) in cash and cash equivalents

Cash and cash equivalents at beginning of period

Fiscal Year Ended

January 1,
2022

January 2,
2021

December 28,
2019

$ 

62,310  $ 

106,713  $ 

15,419 

(62,561)   

(106,978)   

(15,692) 

— 

(251)   

— 

(265)   

497 

224 

(7,226)   

(7,226)   

(32,121)   

(402,050) 

(32,121)   

(402,050) 

251 

— 
7,226 

— 
— 
7,477 

— 
— 

265 

— 
32,604 

(483)   
— 
32,386 

— 
— 

(409) 

407,666 
4,444 

(2,813) 
(7,062) 
401,826 

— 
— 

— 

Cash and cash equivalents at end of period

$ 

—  $ 

—  $ 

See Notes to Condensed Financial Statements (Parent Company Only)

105

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Schedule I—Condensed Financial Information of Registrant 

GROCERY OUTLET HOLDING CORP.
NOTES TO CONDENSED FINANCIAL STATEMENTS (PARENT COMPANY ONLY)

NOTE 1—Description of Grocery Outlet Holding Corp.

Grocery  Outlet  Holding  Corp.  (the  "Parent  Company")  owns  100%  of  Globe  Intermediate  Corp.  ("Intermediate"), 
which  owns  100%  of  GOBP  Holdings,  Inc.  ("GOBP  Holdings"),  which  owns  100%  of  GOBP  Midco,  Inc.  ("Midco"), 
which  owns  100%  of  Grocery  Outlet  Inc.  ("GOI").  GOI  is  a  high-growth,  extreme  value  retailer  of  quality,  name-brand 
consumables and fresh products sold through a network of independently operated stores.

The Parent Company was incorporated in Delaware on September 11, 2014 and became the ultimate parent of GOI 
on October 7, 2014. The Parent Company has no operations or significant assets or liabilities other than its investment in 
Intermediate. Accordingly, the Parent Company is dependent upon distributions from Intermediate to fund its limited, non-
significant operating expenses. However, GOBP Holdings' and GOI's ability to pay dividends or lend to Intermediate or the 
Parent Company is limited under the terms of various debt agreements.

Intermediate and GOBP Holdings are parties to credit facilities that contain covenants limiting the Parent Company's 
ability and the ability of its restricted subsidiaries to, among other things: pay dividends or distributions, repurchase equity, 
prepay  junior  debt  and  make  certain  investments;  incur  additional  debt  or  issue  certain  disqualified  stock  and  preferred 
stock;  incur  liens  on  assets;  merge  or  consolidate  with  another  company  or  sell  all  or  substantially  all  assets;  enter  into 
transactions  with  affiliates;  and  enter  into  agreements  that  would  restrict  its  subsidiaries  to  pay  dividends  or  make  other 
payments to the Parent Company. Due to the aforementioned qualitative restrictions, substantially all of the assets of the 
Parent  Company's  subsidiaries  are  restricted.  These  covenants  are  subject  to  important  exceptions  and  qualifications  as 
described in such credit facilities.

NOTE 2—Basis of Presentation

The  accompanying  condensed  financial  statements  (parent  company  only)  include  the  accounts  of  the  Parent 
Company and its investment in Intermediate, accounted for in accordance with the equity method, and do not present the 
financial statements of the Parent Company and its subsidiary on a consolidated basis. These parent company only financial 
statements should be read in conjunction with the Parent Company's consolidated financial statements and notes thereto, 
included elsewhere in this Annual Report on Form 10-K.

NOTE 3—Initial Public Offering and Secondary Offerings

In June 2019, we completed an initial public offering ("IPO") of 19,765,625 shares of our common stock at a public 
offering  price  of  $22.00  per  share  for  net  proceeds  of  $407.7  million,  after  deducting  underwriting  discounts  and 
commissions of $27.1 million. We also incurred offering costs payable by us of $7.2 million. The shares of common stock 
sold  in  the  IPO  and  the  net  proceeds  from  the  IPO  included  the  full  exercise  of  the  underwriters'  option  to  purchase 
additional shares.

On  October  8,  2019,  certain  of  our  selling  stockholders  completed  a  secondary  public  offering  of  shares  of  our 
common  stock.  We  did  not  receive  any  of  the  proceeds  from  the  sale  of  these  shares  by  the  selling  stockholders.  We 
incurred  offering  costs  payable  by  us  of  $1.1  million  which  are  included  in  selling,  general  and  administrative  expenses 
("SG&A") for fiscal 2019. We received $3.2 million in cash (excluding withholding taxes) in connection with the exercise 
of 451,470 options by certain stockholders participating in this secondary public offering.

On February 3, 2020, certain selling stockholders completed an additional secondary public offering of shares of our 
common  stock.  We  did  not  receive  any  of  the  proceeds  from  the  sale  of  these  shares  by  the  selling  stockholders.  We 
incurred  offering  costs  of  $1.1  million,  which  were  recognized  in  SG&A  expenses  during  fiscal  2020.  We  received 
$1.4  million  in  cash  (excluding  withholding  taxes)  in  connection  with  the  exercise  of  191,470  options  by  certain 
stockholders participating in this secondary public offering.

On April 27, 2020, certain of our selling stockholders completed another secondary public offering of shares of our 
common  stock.  We  did  not  receive  any  of  the  proceeds  from  the  sale  of  these  shares  by  the  selling  stockholders.  We 
incurred related offering costs of $1.0 million which we recognized in SG&A expenses during fiscal 2020. We received 
$1.6  million  in  cash  (excluding  withholding  taxes)  in  connection  with  the  exercise  of  269,000  options  by  certain 
stockholders participating in this secondary public offering.

106

On May 28, 2020, the stockholder affiliated with our former private equity sponsor, Hellman and Friedman LLC, 
distributed the remainder of its holdings representing 9.6 million shares of our common stock to its equity holders. We did 
not receive any proceeds or incur any material costs related to this distribution.

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ITEM 16. FORM 10-K SUMMARY

Not applicable.

108

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly 

caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

SIGNATURES

Date:  March 2, 2022

Grocery Outlet Holding Corp.

By:

/s/ Eric J. Lindberg, Jr.
Eric J. Lindberg, Jr.
Chief Executive Officer 
(Principal Executive Officer)

POWER OF ATTORNEY

KNOW  ALL  PERSONS  BY  THESE  PRESENTS,  that  each  person  whose  signature  appears  below  hereby 
constitute and appoint Eric J. Lindberg, Jr., Charles C. Bracher, and Pamela B. Burke, or any of them, his or her attorneys-
in-fact, for such person in any and all capacities, to sign any amendments to this report and to file the same, with exhibits 
thereto, and other documents in connection therewith, with the Securities and Exchange Commission, hereby ratifying and 
confirming all that either of said attorneys-in-fact, or substitute or substitutes, may do or cause to be done by virtue hereof. 

Pursuant  to  the  requirements  of  the  Securities  Exchange  Act  of  1934,  this  report  has  been  signed  below  by  the 

following persons on behalf of the registrant and in the capacities and on the dates indicated.

Signature

/s/ Eric J. Lindberg, Jr.
Eric J. Lindberg, Jr.

/s/ Charles C. Bracher
Charles C. Bracher

/s/ Lindsay E. Gray
Lindsay E. Gray

/s/ Erik D. Ragatz
Erik D. Ragatz

/s/ S. MacGregor Read, Jr.
S. MacGregor Read, Jr.

/s/ Kenneth W. Alterman
Kenneth W. Alterman

/s/ John E. Bachman
John E. Bachman

/s/ Mary Kay Haben
Mary Kay Haben

/s/ Thomas F. Herman
Thomas F. Herman

/s/ Carey F. Jaros
Carey F. Jaros

/s/ Norman S. Matthews
Norman S. Matthews

/s/ Gail Moody-Byrd
Gail Moody-Byrd

/s/ Jeffrey R. York
Jeffrey R. York

Title

Chief Executive Officer and Director
(Principal Executive Officer)

Chief Financial Officer
(Principal Financial Officer)

Vice President and Corporate Controller
(Principal Accounting Officer)

Date

March 2, 2022

March 2, 2022

March 2, 2022

Director, Chairman of the Board

March 2, 2022

Director, Vice Chairman of the Board

March 2, 2022

March 2, 2022

March 2, 2022

March 2, 2022

March 2, 2022

March 2, 2022

March 2, 2022

March 2, 2022

March 2, 2022

Director

Director

Director

Director

Director

Director

Director

Director

109