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Grocery Outlet Holding Corp.

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FY2020 Annual Report · Grocery Outlet Holding Corp.
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, DC 20549

FORM 10-K

(Mark One)

☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended January 2, 2021

or

For the transition period from              to             

Commission File Number: 001-38950
___________________________________

Grocery Outlet Holding Corp.

(Exact name of registrant as specified in its charter)

Delaware
(State or other jurisdiction of
incorporation or organization)
5650 Hollis Street, Emeryville, California
(Address of principal executive offices)

47-1874201
(I.R.S. Employer 
Identification No.)
94608
(Zip Code)

(510) 845-1999
(Registrant’s telephone number, including area code)
___________________________________

Securities registered pursuant to Section 12(b) of the Act:

Title of each class
Common Stock, par value $0.001 per share

Trading Symbol
GO

Name of each exchange on which registered
Nasdaq Global Select Market

Securities registered pursuant to Section 12(g) of the Act:
None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.    Yes  ☒    No  ☐

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or 15(d) of the Act.    Yes  ☐    No  ☒

Indicate by check mark if the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12
months  (or  for  such  shorter  period  that  the  registrant  was  required  to  file  such  reports),  and  (2)  has  been  subject  to  such  filing  requirements  for  the  past  90
days.    Yes  ☒    No  ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§
232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).    Yes  ☒    No  ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth
company. See the definitions of "large accelerated filer," "accelerated filer," "smaller reporting company," and "emerging growth company" in Rule 12b-2 of the Exchange
Act.

Large accelerated filer

Non-accelerated filer

☒

☐

Accelerated filer

Smaller reporting company

Emerging growth company

☐

☐

☐

If  an  emerging  growth  company,  indicate  by  check  mark  if  the  registrant  has  elected  not  to  use  the  extended  transition  period  for  complying  with  any  new  or  revised
financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control over financial
reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report. ☒

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).    Yes  ☐  No  ☒

The aggregate market value of the voting and non-voting stock of the registrant as of June 27, 2020 (based on a closing price of $39.40 per share) held by non-affiliates was
approximately $3.3 billion.

As of February 25, 2021, the registrant had 95,249,689 shares of common stock outstanding.

Information required in response to Part III of Form 10-K (Items 10, 11, 12, 13, and 14) is hereby incorporated by reference to portions of the registrant's Proxy Statement
for the Annual Meeting of Stockholders to be held in 2021. The Proxy Statement will be filed by the registrant with the Securities and Exchange Commission no later than
120 days after the end of the registrant's fiscal year ended January 2, 2021.

DOCUMENTS INCORPORATED BY REFERENCE

GROCERY OUTLET HOLDING CORP.
FORM 10-K

TABLE OF CONTENTS

Special Note Regarding Forward-Looking Statements

Item 1.
Item 1A.
Item 1B.
Item 2.
Item 3.
Item 4.

Business
Risk Factors
Unresolved Staff Comments
Properties
Legal Proceedings
Mine Safety Disclosures

PART I

PART II

Item 5.
Item 6.
Item 7.
Item 7A.
Item 8.
Item 9.
Item 9A.
Item 9B.

Market for Registrant's Common Equity, Related Stockholders Matters and Issuer Purchases of Equity Securities
Selected Financial Data
Management's Discussion and Analysis of Financial Condition and Results of Operations
Quantitative and Qualitative Disclosure about Market Risk
Financial Statements and Supplementary Data
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
Controls and Procedures
Other Information

PART III

Item 10.
Item 11.
Item 12.
Item 13.
Item 14.

Directors, Executive Officers and Corporate Governance
Executive Compensation
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
Certain Relationships and Related Transactions, and Director Independence
Principal Accountant Fees and Services

Item 15.
Item 16.

Exhibits and Financial Statement Schedules
Form 10-K Summary

PART IV

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Table of Contents

SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS

Certain statements contained in this Annual Report on Form 10-K (“Form 10-K” or “report”) and the documents incorporated by reference herein
constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. All statements contained in this report
and the documents incorporated by reference herein other than statements of historical fact, including statements regarding our future operating results
and  financial  position,  our  business  strategy  and  plans,  business  trends,  and  our  objectives  for  future  operations,  may  constitute  forward-looking
statements.  Words  such  as  “anticipate,”  “believe,”  “estimate,”  “expect,”  “intend,”  “may,”  “outlook,”  “plan,”  “project,”  “seek,”  “will,”  and  similar
expressions, are intended to identify such forward-looking statements. We have based these forward-looking statements on our current expectations and
projections about future events and trends that we believe may affect our financial condition, operating results, business strategy, short-term and long-term
business operations and objectives, and financial needs. These forward-looking statements are subject to a number of risks, uncertainties and assumptions,
including those described under the headings “Item 1A. Risk Factors,” and “Item 7. Management’s Discussion and Analysis of Financial Condition and
Results of Operations” in this report or as described in the other documents and reports we file with the United States ("U.S.") Securities and Exchange
Commission (the “SEC”). We encourage you to read this report and our other filings with the SEC carefully. Moreover, we operate in a very competitive
and rapidly changing environment. New risks emerge from time to time. It is not possible for our management to predict all risks, nor can we assess the
impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those
contained in any forward-looking statements we may make. In light of these risks, uncertainties and assumptions, the future events and trends discussed in
this report may not occur and actual results could differ materially and adversely from those anticipated or implied by the forward-looking statements.

You should not rely upon forward-looking statements as predictions of future events. The events and circumstances reflected in the forward-looking
statements may not be achieved or occur. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot
guarantee future results, levels of activities, performance or achievements. These forward-looking statements should not be relied upon as representing our
views as of any date subsequent to the date of this report. We do not undertake any duty to update any of these forward-looking statements after the date of
this report or to conform these statements to actual results or revised expectations.

As used in this report, references to “Grocery Outlet,”“the Company,”“registrant,”“we,”“us” and “our,” refer to Grocery Outlet Holding Corp.

and its consolidated subsidiaries unless otherwise indicated or the context requires otherwise.

Our fiscal year ends on the Saturday closest to December 31st each year. References to fiscal 2020, fiscal 2019, and fiscal 2018 refer to the fiscal
years ended January 2, 2021, December 28, 2019 and December 29, 2018, respectively. Our  2020  fiscal  year  consisted  of  53  weeks,  while  each  of  the
remaining years listed were 52-week years.

Website Disclosure

We use our website, www.groceryoutlet.com, as a channel of distribution of Company information. Financial and other important information about
us is routinely accessible through and posted on our website. Accordingly, investors should monitor our website, in addition to following our press releases,
SEC  filings  and  public  conference  calls  and  webcasts.  The  contents  of  our  website  and  information  accessible  through  our  website  is  not,  however,
incorporated by reference or a part of this report. Our annual reports on Form 10-K, quarterly reports on Form 10-Q, current reports on Form 8-K and all
amendments  to  those  reports,  and  the  Proxy  Statement  for  its  Annual  Meeting  of  Stockholders  are  available,  free  of  charge,  on  our  website  as  soon  as
practicable after the we file the reports with the SEC.

2

Table of Contents

ITEM 1. BUSINESS

PART I

OUR COMPANY

We  are  a  high-growth,  extreme  value  retailer  of  quality,  name-brand  consumables  and  fresh  products  sold  through  a  network  of  independently
operated stores. Each of our stores offers a fun, treasure hunt shopping experience in an easy-to-navigate, small-box format. An ever-changing assortment
of  “WOW!”  deals,  complemented  by  everyday  staple  products,  generates  customer  excitement  and  encourages  frequent  visits  from  bargain-minded
shoppers.  Our  flexible  buying  model  allows  us  to  offer  quality,  name-brand  opportunistic  products  at  prices  generally  40%  to  70%  below  those  of
conventional retailers. Entrepreneurial independent operators (“IOs”) run our stores and create a neighborhood feel through personalized customer service
and a localized product offering. This differentiated approach has driven 17 consecutive years of positive comparable store sales growth.

Our founder, Jim Read, pioneered our opportunistic buying model in 1946 and subsequently developed the IO selling approach, which harnesses
individual entrepreneurship and local decision-making to better serve our customers. Underlying this differentiated model was a mission that still guides us
today:  “Touching  Lives  for  the  Better.”  Since  2006,  the  third  generation  of  Read  family  leadership,  Eric  Lindberg,  Jr.,  Chief  Executive  Officer,  and
MacGregor Read, Vice Chairman of the board of directors, has advanced this mission and accelerated growth by strengthening our supplier relationships,
introducing  new  product  categories  and  expanding  the  store  base  from  128  to  380  stores  across  the  West  Coast  and  Pennsylvania.  Our  passionate
management team remains a driving force behind our growth-oriented culture.

Our differentiated model for buying and selling delivers a “WOW!” shopping experience, which generates customer excitement, inspires loyalty and

supports profitable sales growth:

How we buy: We source quality, name-brand consumables and fresh products opportunistically through a large, centralized purchasing
•
team  that  leverages  long-standing  and  actively  managed  supplier  relationships  to  acquire  merchandise  at  significant  discounts.  Our  speed  and
efficiency in responding to supplier needs, combined with our specialized supply chain capabilities and flexible merchandising strategy, enhance
our access to discounted products and allow us to turn inventory quickly and profitably. Our buyers proactively source on-trend products based on
changing  consumer  preferences,  including  a  wide  selection  of  Natural,  Organic,  Specialty  and  Healthy  (“NOSH”)  products.  We  also  source
everyday staple products to complement our opportunistic offerings. Each store offers a curated and ever-changing assortment of approximately
5,000 SKUs, creating a “buy now” sense of urgency that promotes return visits and fosters customer loyalty.

How we sell: Our stores are independently operated by entrepreneurial small business owners who have a relentless focus on selecting
•
the best products for their communities, providing personalized customer service and driving improved store performance. Unlike a store manager
of a traditional retailer, IOs are independent businesses and are responsible for store operations, including ordering, merchandising and managing
inventory,  marketing  locally  and  directly  hiring,  training  and  employing  their  store  workers.  IOs  initially  contribute  capital  to  establish  their
business and share store-level gross profits with us. These factors both align our interests and incentivize IOs to aggressively grow their business
to  realize  substantial  financial  upside.  This  combination  of  local  decision-making  supported  by  our  purchasing  scale  and  corporate  resources
results in a “small business at scale” model that we believe is difficult for competitors to replicate.

Our value proposition has broad appeal with bargain-minded customers across all income levels, demographics and geographies. We believe that our
sustained focus on delivering ever-changing “WOW!” deals within a fun, treasure hunt shopping environment has generated strong customer loyalty and
brand affinity. We believe that our broad customer appeal supports significant new store growth opportunities, and we plan to continue to expand our reach
to additional customers and geographies across the United States.

Our stores have performed well across all economic cycles, as demonstrated by our history of consistent positive comparable store sales growth and
gross margin. The performance of our business during the COVID-19 pandemic further illustrates the flexibility of our model as we were able to meet the
heightened demand with an assortment of products that met customer preferences. Our model is also insulated from store labor-related variability because
IOs directly employ their store workers. The result is a highly scalable business with lower corporate fixed costs, providing further protection in the event
of an economic downturn.

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Table of Contents

We believe that the following competitive strengths are key drivers of our current success and position us for continued growth:

OUR COMPETITIVE STRENGTHS

Powerful Customer Value Proposition Supported by a “WOW!” Experience. Delivering thrilling “WOW!” deals to our customers is a
•
cornerstone  of  our  business.  We  offer  customers  quality,  name-brand  consumables  and  fresh  products  at  deep  discounts  in  a  fun,  treasure  hunt
shopping environment. Our product offering is ever-changing with a constant rotation of opportunistic products, complemented by an assortment
of competitively priced everyday staples across grocery, produce, refrigerated and frozen foods, beer and wine, fresh meat and seafood, general
merchandise  and  health  and  beauty  care.  A  typical  Grocery  Outlet  basket  is  priced  approximately  40%  lower  than  conventional  grocers  and
approximately 20% lower than the leading discounters. Our stores are convenient, easy to navigate and require neither membership fees nor bulk
purchases for customers to save money. Our stores have wide aisles, clear signage and a high level of customer service. Upon checkout, a cashier
“circles the savings” on each customer’s receipt, which reinforces the compelling value that we provide.

Flexible Sourcing and Distribution Model That Is Difficult to Replicate. Our flexible sourcing and distribution model differentiates us
•
from  traditional  retailers  and  allows  us  to  provide  customers  quality,  name-brand  products  at  exceptional  values.  As  strong  stewards  of  our
suppliers’ brands, we are a preferred partner with a reputation for making rapid decisions, purchasing significant volumes and creatively solving
suppliers’  inventory  challenges  to  arrive  at  “win-win”  outcomes.  We  take  advantage  of  opportunities  to  acquire  merchandise  at  substantial
discounts  that  regularly  arise  from  order  cancellations,  manufacturer  overruns,  packaging  changes  and  approaching  “sell-by”  dates.  We
supplement our “WOW!” deals with everyday staples in order to provide a convenient shopping experience. Our buying strategy is deliberately
flexible,  which  allows  us  to  react  to  constantly  changing  opportunities.  Our  centralized  sourcing  team  has  deep  experience  and  decades-long
relationships with leading consumer packaged goods (“CPG”) companies. Our team is highly selective when evaluating the growing number of
opportunities available to us and maintains a disciplined yet solutions-oriented approach. Our specialized model is supported by a supply chain
designed to quickly and efficiently deliver an ever-changing assortment of products to store shelves.

Independent Operators Who Are the Foundation of Our “Small Business at Scale” Model. Our stores are independent business entities
•
operated  by  entrepreneurial  small  business  owners  who  have  a  relentless  focus  on  ordering  and  merchandising  the  best  products  for  their
communities,  providing  personalized  customer  service  and  driving  improved  store  performance.  We  generally  share  50%  of  store-level  gross
profits with IOs, thereby incentivizing them to aggressively grow their business and realize substantial financial upside. IOs leverage our extensive
purchasing scale, sophisticated ordering and information systems and field support in order to operate more efficiently. This combination of local
decision-making  supported  by  our  purchasing  expertise  and  corporate  resources  results  in  a  “small  business  at  scale”  model  that  we  believe  is
difficult for competitors to replicate. The vast majority of the IOs operate a single store, with most working as two-person teams. We encourage
the IOs to establish local roots and actively participate in their communities to foster strong personal connections with customers. The IOs select
the  majority  of  their  merchandise  based  on  local  preferences,  providing  a  unique  assortment  tailored  to  their  community.  Our  collaborative
relationship with the IOs creates a powerful selling model allowing us to deliver customers exceptional value with a local touch.

Proven and Consistent New Store Economics. Our new stores have generated robust store-level financial results, strong cash flow and
•
attractive  returns.  Our  highly  flexible,  small-box  format  of  15,000  to  20,000  total  square  feet  has  been  successful  across  geographic  regions,
population densities and demographic groups, and has proved resilient to competitive entries from discounters and conventional retailers alike. On
average, our stores achieve profitability during the first year of operations, reach maturity in four to five years and realize a payback on investment
within four years. We believe that our broad customer appeal, differentiated value proposition and the predictable financial performance of our
stores across vintages provide a high degree of visibility into the embedded earnings growth from our recently opened stores.

Value-Oriented Brand Aligned with Favorable Consumer Trends.  We  believe  that  consumers’  search  for  value  is  the  new  normal  in
•
retail. The success of off-price retailers represents a secular consumer shift toward value as a leading factor in purchasing decisions. Moreover, as
Millennials  mature  and  Baby  Boomers  age,  we  believe  that  they  are  increasingly  focused  on  value,  driving  shopper  traffic  towards  the  deep
discount channel. We have spent decades building our IO and opportunistic purchasing models to offer deep discounts in a customer-friendly store
environment, which enables us to take advantage of this ongoing preference for value.

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Table of Contents

Collaborative Company Culture Provides the Foundation for Continued Success. One of our key competitive advantages is our culture
•
of family and community values, grounded in integrity, entrepreneurship, performance and collaboration. We have been dedicated to our mission
of  “Touching  Lives  for  the  Better”  since  our  inception.  Our  passion  and  commitment  are  shared  by  team  members  throughout  the  entire
organization, from the IOs and their employees to our distribution centers and corporate offices. We are a third-generation, family-run business led
by  CEO  Eric  Lindberg.  Mr.  Lindberg  has  been  with  Grocery  Outlet  for  over  20  years  and  has  instilled  a  “servant  leadership”  mentality  that
empowers employees and IOs and forms the basis of our highly collaborative culture. Additionally, MacGregor Read, after over 20 years serving
in various operational roles culminating with his time as our Vice Chairman, transitioned to a new non-executive role as the Vice Chairman of our
board of directors on April 1, 2020.

We plan to continue to drive sales growth and profitability by maintaining a relentless focus on our value proposition and executing on the following

strategies:

Drive Comparable Sales Growth. We expect that our compelling value proposition will continue to attract new customers, drive repeat

•
visits, increase basket sizes and, as a result, generate strong comparable store sales growth. We plan to:

OUR GROWTH STRATEGIES

Deliver  More  “WOW!”  Deals  and  Expand  Our  Offerings.  We  intend  to  drive  incremental  traffic  and  increase  our  share  of
◦
wallet by further leveraging our purchasing model. We continue to deepen existing and develop new supplier relationships to ensure that
we  are  the  preferred  partner  and  the  first  call  for  opportunistic  inventory.  As  a  result,  we  believe  there  is  a  significant  opportunity  to
source  and  offer  more  “WOW!”  deals  within  existing  and  new  product  categories,  thereby  offering  greater  value  and  variety  to
customers.

◦
Support IOs in Enhancing the “WOW!” Customer Experience. We continue to implement operational initiatives to support
IOs in enhancing the customer experience. We develop and improve tools that provide IOs with actionable insights on sales, margin and
customer behavior, enabling them to further grow their business. We seek to continuously improve our inventory planning tools to help
IOs make better local assortment decisions while reducing out-of-stock items and losses related to product markdowns, throwaways and
theft  (“shrink”).  We  also  regularly  deploy  updated  fixtures,  signage  and  enhanced  in-store  marketing  to  further  improve  the  shopping
experience, which we believe results in higher customer traffic and average basket sizes.

◦
Increase Customer Awareness and Engagement. Our marketing strategy is focused on growing awareness, encouraging new
customers  to  visit  our  stores  and  increasing  engagement  with  all  bargain-minded  consumers.  Our  emphasis  on  digital  marketing  is
enabling us to deliver specific and real-time information to our customers about the most compelling “WOW!” deals at their local store
through our daily and weekly “WOW! Alerts”. Along with the IOs, we utilize social media to increase our brand affinity and interact
with customers more directly on a daily basis. Looking forward, we see an opportunity to further personalize our digital communications
to both increase engagement with our existing customers and introduce new customers to our stores.

Execute on Store Expansion Plans. We believe the success of our stores across a broad range of geographies, population densities and
•
demographic groups creates a significant opportunity to profitably increase our store count. Our new stores typically require an average net cash
investment of approximately $2.0 million and realize a payback on investment within four years. Based on our experience, in addition to research
conducted by eSite Analytics, we believe existing and neighboring states can support a total of approximately 1,900 stores. Our goal is to expand
our store base by approximately 10% annually by penetrating existing and contiguous regions. Over the long term, we believe the market potential
exists to establish 4,800 locations nationally.

Implement Productivity Improvements to Reinvest in Our Value Proposition. Our seasoned management team has a proven track record
▪
of growing our business while maintaining a disciplined cost structure. Over the past five years, we have made significant investments that have
laid a solid foundation for future growth. We have implemented and will continue to identify and implement productivity improvements through
both  operational  initiatives  and  system  enhancements,  such  as  category  assortment  optimization,  improved  inventory  management  tools  and
greater  purchasing  specialization.  We  intend  to  reinforce  our  value  proposition  and  drive  further  growth  by  reinvesting  future  productivity
improvements into enhanced buying and selling capabilities.

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COMPANY HISTORY

Our  founder,  Jim  Read,  pioneered  our  opportunistic  buying  model  in  1946  and  subsequently  developed  the  IO  selling  approach  beginning  in
Redmond, Oregon in 1973. Grocery Outlet Holding Corp. was incorporated in Delaware on September 11, 2014. In 2014, an investment fund affiliated
with Hellman & Friedman LLC (the “H&F Investor”) acquired approximately 80% of our common stock (the “2014 H&F Acquisition”) with management
and  family  retaining  approximately  20%.  Since  the  2014  H&F  Acquisition,  we  have  made  significant  investments  in  our  corporate  and  distribution
infrastructure to support our growth, expand the store base and reinvest in existing stores. In June 2019, we completed the initial public offering of our
common  stock  (the  “IPO”).  Our  common  stock  trades  on  the  Nasdaq  Global  Select  Market  under  the  symbol  “GO”.  The  H&F  Investor  distributed the
remainder of its holdings in our common stock to its equity holders in May 2020 and held no interest in the Company as of January 2, 2021.

Procurement

PROCUREMENT AND SUPPLY CHAIN

Our  flexible  sourcing  and  supply  chain  model  differentiates  us  from  traditional  retailers  and  allows  us  to  provide  customers  quality,  name-brand
consumables and fresh products at exceptional values. We take advantage of opportunities to acquire merchandise at substantial discounts that regularly
arise from order cancellations, manufacturer overruns, packaging changes and approaching “sell-by” dates. As strong stewards of our suppliers’ brands, we
are  a  preferred  partner  of  leading  CPGs  with  a  reputation  for  making  rapid  decisions,  purchasing  in  significant  volumes  and  creatively  solving  their
inventory challenges. Our buying strategy is deliberately flexible to allow us to react to constantly changing opportunities.

Our  centralized  sourcing  team,  consisting  of  our  purchasing  and  inventory  planning  groups  have  deep  experience  and  decades-long  relationships
with leading CPG companies. Our team is highly selective when evaluating the growing number of opportunities available to us and maintains a disciplined
yet solutions-oriented approach. We are always seeking out and developing new supplier relationships to acquire desirable products at discounts that excite
our customers. Our inventory planning group collaborates with and supports our buyers to ensure we purchase the appropriate type and quantity of products
in order to maintain adequate inventory levels in key product categories.

We believe that we have a leading share of the large and growing excess inventory market. As we grow, we expect to have even greater access to
quality merchandise due to our increased scale, broader supplier awareness and expanded geographic presence. We also expect the supply of opportunistic
products  to  continue  to  expand  as  incumbent  CPGs  continue  to  invest  in  new  products,  brands  and  marketing.  Additionally,  we  believe  that  changing
consumer preferences will continue to support the proliferation of small and innovative CPG brands, and allow us to add new suppliers to our network.

Opportunistically sourced products represent approximately half of our purchasing mix. We refer to our best opportunistic purchases as “WOW!”
deals,  which  generally  represent  deep  discounts  of  40%  to  70%  relative  to  conventional  retailers.  These  products  generate  customer  excitement  and
typically  sell  quickly  due  to  their  compelling  value.  The  short  duration  and  continually  changing  nature  of  our  “WOW!”  deals  create  a  treasure  hunt
environment and a sense of urgency for customers to find and stock up on those heavily discounted items before they sell out. Furthermore, our “WOW!”
items encourage repeat shopper visits as customers return to stores to discover what new deals are available.

We supplement our opportunistic purchases with competitively priced everyday staples in order to provide a convenient shopping experience. We
typically source these staple products (e.g., milk, eggs, sugar) from multiple suppliers to lower our costs and we avoid long-term supply commitments to
maintain the flexibility to pursue opportunistic buys as they arise.

Supply Chain

Over time, we have honed our supply chain operations to support our opportunistic buying approach and to quickly and efficiently deliver products
to  our  stores.  We  believe  our  supply  chain  flexibility  enables  us  to  solve  suppliers’  inventory  challenges  and,  therefore,  obtain  significant  discounts  on
purchases. After agreeing to purchase product from a supplier, we move quickly to receive, process and distribute the goods. Our systems allow IOs real-
time visibility to our inventory, significantly reducing time to shelf. IOs typically order multiple deliveries per week resulting in higher inventory turns,
lower shrink and a frequent assortment of new products on shelf.

As further evidence of the flexibility of our supply chain and the value we provide suppliers, we have dedicated teams to handle unique situations in
which products need to be reconditioned or relabeled for sale. These items may include products without a UPC label, goods labeled for another geography,
or inventory with damaged packaging.

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We distribute inventory through eight primary distribution centers. We operate three distribution centers and use five distribution centers operated by
third parties. We have an in-house transportation fleet as well as strong transportation partner relationships that provide consistent performance and timely
deliveries to our stores.

We intend to continue to invest in our distribution and logistics infrastructure in order to support our anticipated store growth over the long term.

INDEPENDENT OPERATORS

IOs are independent business entities owned by one or more entrepreneurially minded individuals who typically live in the same community as their
store and demonstrate a relentless focus on ordering and merchandising the best products for their communities, providing personalized customer service
and driving improved store performance. The vast majority of the IOs operate a single store with most working as a two-person team. We encourage the
IOs to establish local roots and actively participate in their communities to foster strong personal connections with customers.

We generally share 50% of store-level gross profits with IOs, thereby incentivizing them to aggressively grow their business and realize substantial
financial upside. The independent operator agreement (the “Operator Agreement”) that we sign with each IO gives the IO broad responsibility over store-
level  decision-making.  This  decision-making  includes  merchandising,  selecting  a  majority  of  products,  managing  inventory,  marketing  locally,  directly
hiring, training and employing their store workers and supervising store operations to carry out our brand’s commitment to superior customer service. As a
result, our IO model reduces our fixed costs, corporate overhead and exposure to wage inflation pressures and centralized labor negotiations.

IOs leverage our national purchasing network, sophisticated ordering and information systems and field support in order to operate more efficiently.
We facilitate collaboration among IOs to share best practices through company-wide and regional meetings, our IO intranet and other online and informal
communications.

This  combination  of  local  decision-making  supported  by  our  purchasing  expertise  and  corporate  resources  results  in  a  “small  business  at  scale”
model that we believe is difficult for competitors to replicate. Our collaborative relationship with the IOs creates a powerful selling model allowing us to
deliver customers exceptional value with a local touch.

As of January 2, 2021, 375 of our 380 stores were operated by IOs. We have entered into an Operator Agreement with each IO, which grants that IO
a license to operate a particular Grocery Outlet Bargain Market retail store and to use our trademarks, service marks, trade names, brand names and logos
under our brand standards. The Operator Agreement, along with our Best Business Practice Manual, defines our brand standards and sets forth the terms of
the  license  granted  to  that  IO.  IOs  have  discretion  to  determine  the  manner  and  means  for  accomplishing  their  duties  and  implementing  our  brand
standards.  The  success  of  this  licensing  arrangement  depends  upon  mutual  commitments  by  us  and  the  IO  to  cooperate  with  each  other  and  engage  in
practices that protect our brand standards and the reputation of our brand and enhance the sales, business and profit potential of the IO’s store.

The  vast  majority  of  the  IOs  operate  a  single  store  with  most  working  as  a  two-person  family  team.  We  believe  this  team  approach  leverages
complementary operator skill sets resulting in a greater connection with customers along with improved store operations and service levels. The Operator
Agreement  provides  that  either  the  IO  or  we  may  terminate  the  Operator  Agreement  for  any  reason  on  75  days’  written  notice,  or  may  terminate  the
Operator Agreement immediately for cause.

IOs are responsible for operational decision-making for their store, including hiring, training and employing their own workers as well as ordering
and merchandising products. The IO orders merchandise solely from us, which we, in turn, deliver to IOs on consignment. As a result, we retain ownership
of all merchandise until the point in time that merchandise is sold to a customer. Under the Operator Agreement, IOs are given the right to select a majority
of merchandise that is sold in their store. IOs choose merchandise from our order guide according to their knowledge and experience with local customer
purchasing trends, preferences, historical sales and other related factors.

IOs are able to uniquely display and merchandise product in order to appeal to their local customer base. IOs also have discretion to adjust pricing in
response to local competition or product turns, provided that the overall outcome based on an average basket of items comports with our reputation for
selling quality name-brand consumables and fresh products and other merchandise at significant discounts. IOs are expected to engage in local marketing
efforts  to  promote  their  store  and  enhance  the  reputation  and  goodwill  of  the  Grocery  Outlet  brand.  To  protect  our  brand  and  reputation,  the  Operator
Agreement requires IOs to adhere to brand standards, including cleanliness, customer service, store appearance, conducting their business in compliance
with all laws and observing requirements for storing, handling and selling merchandise.

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As consignor of all merchandise, the aggregate sales proceeds belong to us. We, in turn, pay IOs a commission which is generally 50% of the store’s
gross profit in exchange for the IO’s services in staffing and operating the store. Any spoiled, damaged or stolen merchandise, markdowns or price changes
impact gross profit and therefore the IO’s commission. We generally split these losses equally with IOs. As a result, IOs are exposed to the risk of loss of
such merchandise and are incentivized to minimize any such losses.

We lease and build out each Grocery Outlet location. Under the Operator Agreement, we provide IOs with the right to occupy the store premises
solely to operate the retail store on the terms set forth in the Operator Agreement. The Operator Agreement specifies the retail store that the IO is entitled to
operate, but it does not grant the IO an exclusive territory, restrict us from opening stores nearby, or give the IO preference to relocate to another store as
opportunities arise. As the store tenant, we fund the build-out of the store including racking, refrigeration and other equipment and pay rent, common area
maintenance and other lease charges. IOs must cover their own initial working capital requirements and acquire certain store and safety assets. IOs may
fund their initial store investment from their existing capital, a third-party loan or, most commonly, through a loan from us (an "IO Note"). The IOs are
required to hire, train and employ a properly trained workforce sufficient in number to enable the IO to fulfill its obligations under the Operator Agreement.
IOs  are  responsible  for  expenses  required  for  business  operations,  including  all  labor  costs,  utilities,  credit  card  processing  fees,  supplies,  taxes  (i.e.,
withholding,  contributions  and  payroll  taxes  and  income  taxes  on  commissions  paid  to  them),  fines,  levies  and  other  expenses  attributable  to  their
operations.

In  a  typical  year,  we  field  over  20,000  leads  for  prospective  new  IOs  annually  in  pursuit  of  smart  and  entrepreneurially  minded  retail  leaders  to
support our continued growth. After a robust screening and interview process, we select the top candidates to enter a rigorous Aspiring Operator in Training
(“AOT”) program with the goal of potentially becoming an IO. AOTs receive on-the-job training as an employee of an experienced IO that applies to serve
as  a  training  store  for  us  and  teach  the  skills  that  they  learned  and  now  rely  on  to  drive  their  own  financial  success.  This  gives  AOTs  the  chance  to
experience  first-hand  what  running  a  Grocery  Outlet  and  managing  employees  will  require.  We  supplement  on-the-job  training  with  classes  at  our
headquarters, when available, and through online tutorials so that AOTs gain a thorough appreciation for an IO’s responsibilities and opportunities. Upon
successful  completion  of  the  training  program,  AOTs  submit  business  plans  to  apply  for  new  stores  as  they  become  available.  Those  business  plans
generally  include  a  competitive  analysis  of  the  local  market,  operational  strategy,  marketing  plan  and  projected  financial  performance.  Based  on  the
strength  of  that  business  plan,  including  an  AOT’s  familiarity  with  the  local  market,  we  ultimately  select  an  IO  as  new  store  opportunities  open  and
facilitate the transition.

OUR STORES

As  of  January  2,  2021,  our  380  total  stores  averaged  approximately  14,000  square  feet  on  the  sales  floor.  Upon  entering  a  store,  customers  are
greeted by signage introducing the IOs, a tailored selection of fresh produce and other perishables, followed by a “Power Wall” displaying some of our
most compelling “WOW!” offerings.

Our stores are neatly organized and well maintained with clear signage to guide the customer through our various departments such as produce, beer
and  wine  and  fresh  meat  and  seafood.  Specialized  item  price  tags  call  attention  to  our  “WOW!”  deals  and  highlight  our  robust  NOSH  offerings.  Upon
checkout, a cashier “circles the savings” on each customer’s receipt, which reinforces the compelling value that we provide.

Stores are assorted and merchandised uniquely by IOs providing a “WOW!” treasure hunt shopping experience. A majority of the assortment in each
Grocery Outlet store is selected by IOs based on local preference and shopping history while the remaining assortment is delivered to stores to support
marketing circulars and manage “sell-by” dates. We have several customized systems and tools in place, including our ordering system that allows IOs to
see  our  real-time  inventory  and  provides  ordering  suggestions  based  on  local  store  characteristics.  IOs  have  broad  autonomy  to  create  unique
merchandising displays highlighting their “WOW!” offerings which strengthens the local feel of each store.

We  believe  the  success  of  our  stores  across  a  broad  range  of  geographies,  population  densities  and  demographic  groups  creates  a  significant
opportunity to profitably increase our store count. In fiscal 2020 we opened 35 new stores. We have a dedicated real estate team that utilizes a rigorous site
selection process in order to source new store locations that generate strong overall returns.

EXPANSION OPPORTUNITIES

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We deploy a store model that generates robust store-level financial results, strong cash flow and powerful returns. We target new stores of between
15,000  and  20,000  total  square  feet  with  an  average  of  4,000  square  feet  of  non-selling  space  at  an  average  net  cash  investment  of  approximately
$2.0  million  including  store  buildout  (net  of  contributions  from  landlords),  inventory  (net  of  payables)  and  cash  pre-opening  expenses.  Based  on  our
historical performance, we target sales of $5.5 million during the first year with sales increasing 25% to 30% cumulatively until reaching maturity in four to
five years. Our underwriting criteria target an average year-four cash-on-cash return of approximately 35% and an average payback on investment within
four years.

In the near term, we plan to grow our store base to capture whitespace in existing markets as well as contiguous regions. Based on our experience, in
addition to research conducted by eSite Analytics, we believe existing and neighboring states can support a total of approximately 1,900 stores. Our goal is
to  expand  our  store  base  by  approximately  10%  annually  by  penetrating  existing  and  contiguous  regions.  Over  the  long  term,  we  believe  the  market
potential exists to establish 4,800 locations nationally.

MARKETING

Our ability to consistently deliver “WOW!” deals that generate customer excitement is our strongest marketing tool. Our value proposition has broad
appeal, with bargain-minded customers spanning all income levels and demographics. We promote brand awareness and drive customers to shop through
centralized  marketing  initiatives  along  with  local  IO  marketing  efforts.  As  a  result  of  this  approach  and  local  marketing  campaigns  funded  by  IOs,  our
marketing expense as a percent of sales is relatively low.

We focus our centralized marketing efforts primarily on digital ads, emailed “WOW! Alerts,” social media, television and radio commercials, print
circulars and in-store and outdoor signage. Our cost-effective marketing approach is designed to build brand awareness and communicate specific in-store
“WOW!” deals to drive customer traffic. Over time, we have increased the utilization of digital advertising, allowing us to more quickly develop, deploy
and target marketing communications based on our changing inventories and store- specific deals. In addition to our digital ads, we distribute print circulars
to  align  with  major  holidays  and  other  key  promotional  events,  such  as  our  semi-annual  wine  sale.  We  also  market  via  television,  streaming  television
platforms and radio to specific markets to build brand awareness and highlight the value we provide. We reinforce these efforts with in-store price and item
signage as well as outdoor marketing via billboards and truck wraps.

IOs develop and fund their local marketing plan to drive customer engagement. IO efforts include community outreach such as partnering with food
banks,  sponsoring  youth  athletic  programs  and  offering  discounts  to  veterans.  In  addition,  IOs  develop  and  manage  their  own  social  media  marketing
platforms, posting creative and compelling content to reinforce our fun and value-oriented image.

COMPETITION

We compete for consumer spend with a diverse group of retailers, including mass, discount, conventional grocery, department, drug, convenience,
hardware, variety, online and other specialty stores. The competitive landscape is highly fragmented and localized; however, our customers most often cite
Safeway as the retailer where they also shop for consumables. We see discount retailers of consumable products, which include Walmart, WinCo, Aldi and
Lidl, as competitors given their broad product offerings at low prices relative to conventional grocery stores. We compete with both conventional grocery
stores  and  discounters  by  offering  an  ever-changing  selection  of  name-brand  products  in  a  fun,  treasure  hunt  shopping  environment  at  a  significant
discount.

Many  competitors  are  attempting  to  attract  customers  by  offering  various  forms  of  e-commerce.  While  we  have  embraced  online  and  digital
marketing, we have thus far not pursued e-commerce. Based on our extreme value pricing and lower average ticket, we do not believe that our model lends
itself to e-commerce which we think emphasizes convenience over value and fun. We have prioritized our capital and organizational investments to deliver
the deepest and most compelling in-store values and experience for customers.

Beyond competition for consumers, we compete against a fragmented landscape of opportunistic purchasers, including retailers (e.g., Big Lots and
99  Cents  Only)  and  wholesalers  to  acquire  excess  merchandise  for  sale  in  our  stores.  Our  established  relationships  with  our  suppliers  along  with  our
distribution  scale,  buying  power,  financial  credibility  and  responsiveness  often  makes  us  the  first  call  for  available  deals.  Our  direct  relationships  with
suppliers have increased as we have grown, and we continuously strive to broaden our supplier network.

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BUSINESS TECHNOLOGY

Our information systems provide a broad range of business process assistance and real-time data to support our purchasing and planning approach,
merchandising team and strategy, multiple distribution center management, store and operational insight and financial reporting. We selected and developed
these  technologies  to  provide  the  flexibility  and  functionality  to  support  our  unique  buying  and  selling  model  as  well  as  to  identify  and  respond  to
merchandising and operating trends in our business.

Over  time,  we  have  modernized  and  added  several  systems  that  provide  us  additional  functionality  and  scalability  in  order  to  better  support
operational decision-making. These investments include enhanced point of sale, warehouse management, human resource planning, business intelligence,
vendor tracking and lead management, store communications, real estate lease management and financial planning and analysis systems. We believe the
ongoing modernization, enhancement and maintenance of our systems have allowed us to support the growth in our business and store base.

We  modify,  update  and  replace  our  systems  and  infrastructure  from  time  to  time,  including  by  adding  new  hardware,  software  and  applications;
maintaining,  updating  or  replacing  legacy  programs,  converting  to  best-in-class  systems;  integrating  new  service  providers;  and  adding  enhanced  new
functionality, such as cloud computing technologies. In addition, we have a customized enterprise resource planning system, components of which have
been  replaced  and  additional  components  of  which  we  anticipate  will  be  replaced  over  the  next  several  years,  including  our  financial  ledger,  inventory
management platform and product data warehouse system.

We have also built a series of tools that empower IOs to make intelligent decisions to grow their business from improving product ordering, reducing
shrink, and gaining intelligence into their store performance and profitability. We believe these investments have resulted in valuable business insights and
operational improvements. We anticipate making ongoing technology investments in order to drive further productivity and functionality improvements.

TRADEMARKS AND OTHER INTELLECTUAL PROPERTY

We  own  federally  registered  trademarks  related  to  our  brand,  including  “GROCERY  OUTLET  BARGAIN  MARKET”,  “WOW!”,  “NOSH”  and
“BARGAINS ON BRANDS YOU TRUST!” In addition, we maintain trademarks for the images of certain logos that we use, including the “GROCERY
OUTLET BARGAIN MARKET” logo, the “NOSH” logo and the “WOW!” logo. We are also in the process of pursuing several other trademarks to further
identify  our  services  such  as  “BARGAIN  BLISS”,  “FEELS  LIKE  FALLING  IN  LOVE  IN  EVERY  AISLE”,  “THE  SAVINGS  ARE  REAL,  THE
FEELING  IS  PURE  BLISS”  and  “HIP  HIP  SYRAH.”  We  have  disclaimed  the  terms  “GROCERY  OUTLET”  and  “MARKET”  with  respect  to  our
“GROCERY  OUTLET  BARGAIN  MARKET”  trademarks,  among  other  disclaimed  terms  with  respect  to  our  registered  trademarks  and  trademark
applications.

Our  trademark  registrations  have  various  expiration  dates;  however,  assuming  that  the  trademark  registrations  are  properly  renewed,  they  have  a
perpetual  duration.  We  also  own  several  domain  names,  including  www.groceryoutlet.com  and  www.ownagroceryoutlet.com,  and  registered  and
unregistered copyrights in our website content. Our Operator Agreement grants the IOs a limited, non-exclusive license to use our trademarks solely in
connection with the operation and promotion of their store and not in connection with other activities. IOs are not permitted to sublicense our trademarks to
others. We attempt to obtain registration of our trademarks as practical and pursue infringement of those marks when appropriate. We rely on trademark
and copyright laws, trade-secret protection and confidentiality, license and other agreements with the IOs, suppliers, employees and others to protect our
intellectual property.

REGULATION

We and the IOs are subject to regulation by various federal agencies, including the Food and Drug Administration (the “FDA”), the Federal Trade
Commission (the “FTC”), the U.S. Department of Agriculture (the “USDA”) the Consumer Product Safety Commission and the Environmental Protection
Agency.  We  and  the  IOs  are  subject  to  various  laws  and  regulations,  including  those  governing  labor  and  employment,  including  minimum  wage
requirements, advertising, privacy, safety and environmental protection and consumer protection regulations, including those that regulate retailers and/or
govern product standards, the promotion and sale of merchandise and the operation of stores and warehouse facilities. In addition, we and the IOs must
comply  with  provisions  regulating  health  and  sanitation  standards,  food  labeling,  licensing  for  the  sale  of  food  and  alcoholic  beverages.  We  actively
monitor changes in these laws. In addition, we and the IOs are subject to environmental laws pursuant to which we and the IOs could be strictly and jointly
and  severally  liable  for  any  contamination  at  our  current  or  former  locations,  or  at  third-party  waste  disposal  sites,  regardless  of  our  knowledge  or
responsibility for such contamination.

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Food and Dietary Supplements—The FDA regulates the safety of certain food and food ingredients, as well as dietary supplements under the federal
Food, Drug, and Cosmetic Act (the “FDCA”). Similarly, the USDA’s Food Safety Inspection Service ensures that the country’s commercial supply of meat,
poultry, catfish and certain egg products is safe, wholesome and correctly labeled and packaged.

The Food Safety Modernization Act (the “FSMA”) amended the FDCA in 2011 and expanded the FDA’s regulatory oversight of all supply chain
participants. Most of the FDA’s promulgating regulations are now in effect and mandate that risk-based preventive controls be observed by the majority of
food  producers.  This  authority  applies  to  all  domestic  food  facilities  and,  by  way  of  imported  food  supplier  verification  requirements,  to  all  foreign
facilities that supply food products.

The FDA also exercises broad jurisdiction over the labeling and promotion of food. Under certain circumstances, this jurisdiction extends even to
product-related claims and representations made on a company’s website or similar printed or graphic media. All foods, including dietary supplements,
must  bear  labeling  that  provides  consumers  with  essential  information  with  respect  to  standards  of  identity,  net  quantity,  nutrition  facts,  ingredient
statements and allergen disclosures. The FDA also regulates the use of structure/function claims, health claims, nutrient content claims and the disclosure
of  calories  and  other  nutrient  information  for  frequently  sold  items.  In  addition,  compliance  dates  on  various  nutrition  initiatives  that  will  impact  many
supply chain participants, such as in relation to partially hydrogenated oils, are scheduled to go into effect through 2021.

The FDA has comprehensive authority to regulate the safety, ingredients, labeling and good manufacturing practices for dietary supplements. The
Dietary  Supplement  Health  and  Education  Act  (the  “DSHEA”)  amended  the  FDCA  in  1994  and  expanded  the  FDA’s  regulatory  authority  over  dietary
supplements. Through DSHEA, dietary supplements became a regulated commodity while also allowing structure/function claims on products. However,
no statement on a dietary supplement may expressly or implicitly represent that it will diagnose, cure, mitigate, treat or prevent a disease.

Food and Dietary Supplement Advertising—The FTC exercises jurisdiction over the advertising of foods and dietary supplements. The FTC has the
power to impose monetary sanctions, consent decrees and/or other penalties that can severely limit a company’s business practices. In recent years, the FTC
has instituted numerous enforcement actions against companies carrying dietary supplements for failure to have adequate substantiation for claims made in
advertising or for the use of false or misleading advertising claims.

Compliance—As is common in the retail industry, we rely on our suppliers and manufacturers to ensure that the products they manufacture and sell
to us comply with all applicable regulatory and legislative requirements. In general, our purchase orders require that suppliers be compliant and represent
and warrant to compliance with laws and require indemnification and/or insurance from our suppliers and manufacturers.

However, even with adequate insurance and indemnification, any claims of non-compliance could significantly damage our reputation and consumer
confidence in products we sell. In addition, the failure of such products to comply with applicable regulatory and legislative requirements could prevent us
from marketing the products or require us to recall or remove such products from our stores. In order to comply with applicable statutes and regulations,
our suppliers and manufacturers have from time to time reformulated, eliminated or relabeled certain of their products.

We also source a portion of our products from outside the United States. The U.S. Foreign Corrupt Practices Act and other similar anti-bribery and
anti-kickback  laws  and  regulations  generally  prohibit  companies  and  their  intermediaries  from  making  improper  payments  to  non-U.S.  officials  for  the
purpose of obtaining or retaining business. Our policies and our supplier compliance agreements mandate compliance with applicable law, including these
laws and regulations.

We  maintain  third-party  insurance  for  a  number  of  risk  management  activities,  including  workers’  compensation,  general  liability,  commercial
property,  ocean  marine,  crime,  director  and  officer  and  employee,  property  and  cargo  and  stock  related  insurance  policies.  We  evaluate  our  insurance
requirements on an ongoing basis to ensure we maintain adequate levels of coverage. The Operator Agreement requires IOs to maintain general liability
and workers’ compensation insurance coverage for their operations.

INSURANCE

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EMPLOYEES

Our people are at the heart of who we are and what we do. They are key to achieving our business goals and growth strategy. As of January 2, 2021,
we had 946 employees, 774 of whom were full-time and 172 of whom were part-time. As of January 2, 2021, 392 of our employees were based at either
our corporate headquarters in Emeryville, California, or in our Leola, Pennsylvania office. Of those employees, 131 were classified as field employees. As
of January 2, 2021, our distribution centers employed 337 persons. The remaining 217 employees were employees in our Company-operated stores. As of
January 2, 2021, 126 of our employees were represented by a labor union, all of whom were employees at two Company-operated stores. We have not
experienced any material interruptions of operations due to disputes with our employees and consider our relations with our employees to be very good.

Our mission is to Touch Lives for the Better. To do this, we work together to foster a culture grounded in talented and passionate people who live our
values: entrepreneurship, integrity, achievement, family, service to others, diversity and fun. Our values translate into our human capital offerings to recruit,
engage,  develop,  reward  and  retain  employees  who  believe  in  our  mission  and  emulate  our  values.  We  provide  compensation  and  benefits  programs
designed  to  recruit  such  talent  and  to  be  competitive  in  the  marketplace.  Under  its  charter,  the  Compensation  Committee  of  our  Board  of  Directors  is
responsible  for  establishing,  implementing  and  evaluating  our  employee  compensation  and  benefit  programs.  We  also  invest  resources  to  develop  our
employee's skill sets.

We are steadfastly committed to the health, safety and wellness of our employees. We offer our employees and their families access to a variety of
health and wellness programs, including benefits (i) that provide protection and security so they can have peace of mind concerning events that may require
time away from work or that impact their financial well-being; (ii) that support their physical and mental health by providing tools and resources to help
them  improve  or  maintain  their  health  status  and  encourage  engagement  in  healthy  behaviors;  and  (iii)  that  offer  choice  where  possible  so  they  can
customize their benefits to meet their needs and the needs of their families. In response to the COVID-19 pandemic, we implemented safety precautions
that we determined were in the best interest of our employees, and which comply with government regulations. These measures included having certain of
our employees work from home, while implementing additional safety measures for employees continuing critical on-site work.

We strive to nurture and uphold an inclusive, diverse environment free from discrimination of any kind, including sexual or other discriminatory
harassment. Our employees are encouraged to openly share questions and concerns they may have with management or Human Resources and they have
multiple avenues available through which inappropriate behavior can be reported, including a confidential hotline. All reports of inappropriate behavior are
promptly investigated with appropriate action taken as necessary. We make it very clear that retaliation against an employee for raising a concern in good
faith is prohibited.

We believe that a diverse and inclusive team is critical to our long-term business success. We have a number of employee networks and initiatives
that enhance our inclusive and diverse culture, including our Black Partnership Network, our WOW! (Winning with Outstanding Women) Network, our
Equity, Diversity and Inclusion Council, and by providing regular training on diversity topics. We will continue to focus on hiring, retaining and advancing
women  and  underrepresented  populations,  and  cultivating  an  inclusive  and  diverse  corporate  culture  through  continued  education,  employee  resource
groups and targeted recruiting and development across our organization.

The commitment by Grocery Outlet to our communities extends well beyond our offices. We pride ourselves on giving back to local communities. In
2020, through a coordinated effort with our IOs involving food, cash and online donations, we held our 10th Annual Independence from Hunger food drive,
which supported over 400 nonprofit agencies and helped reduce food insecurity within the communities in which we operate.

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The following table sets forth information about our executive officers as of March 2, 2021:

EXECUTIVE OFFICERS OF THE REGISTRANT

Name
Eric J. Lindberg, Jr
Robert Joseph Sheedy, Jr
Charles C. Bracher
Andrea R. Bortner
Pamela B. Burke
Heather L. Mayo
Brian T. McAndrews
Thomas H. McMahon
Steven K. Wilson

Age Position
50 Chief Executive Officer and Director
46 President
48 EVP, Chief Financial Officer
59 EVP, Chief Human Resources Officer
53 EVP, Chief Administrative Officer, General Counsel and Secretary
57 EVP, Chief Sales and Merchandising Officer, East
60 SVP, Chief New Store Development Officer
59 EVP, Chief Sales and Merchandising Officer, West
57 SVP, Chief Purchasing Officer

Set forth below is a brief description of the business experience of our executive officers. All of our officers serve at the discretion of our board of

directors.

Eric J. Lindberg, Jr. has served as our Chief Executive Officer since January 2019 and as a director since January 2006. Previously, from January
2006 to December 2018, Mr. Lindberg served as our Co-Chief Executive Officer. Prior to being appointed Co-Chief Executive Officer, Mr. Lindberg served
in various positions with us since 1996. As our Chief Executive Officer, Mr. Lindberg brings to our board of directors significant senior leadership, and his
detailed knowledge of our operations, finances, strategies and industry garnered over his 23-year tenure with us makes him well qualified to serve as our
Chief Executive Officer and as a member of the board of directors. Mr. Lindberg and S. MacGregor Read Jr., the Vice Chairman of our board of directors,
are cousins by marriage.

Robert Joseph Sheedy, Jr. has served as our President since January 2019. Mr. Sheedy previously served as our Chief Merchandise, Marketing &
Strategy Officer from April 2017 to December 2018, our Chief Merchandise & Strategy Officer from March 2014 to April 2017 and our Vice President,
Strategy from April 2012 to February 2014. Before joining us, Mr. Sheedy served in various roles at Staples Inc., an office supply company, from 2005 to
2012, most recently as their Vice President, Strategy.

Charles C. Bracher has served as our EVP, Chief Financial Officer since August 2012. Before joining us, Mr. Bracher served in various roles at Bare
Escentuals, Inc., a mineral cosmetics company, from 2005 to 2012, most recently as Chief Financial Officer. Mr. Bracher began his career in the Investment
Banking Division of Goldman, Sachs & Co.

Andrea R. Bortner has served as our EVP, Chief Human Resources officer since March 2020. Before joining us, Ms. Bortner served as Chief Human
Resources Officer at Maxar Technologies, Inc., a space technology company, from August 2016 to October 2019 and as Chief Human Resources Officer at
Catalina, an advertising and marketing company, from August 2012 to June 2016.

Pamela B. Burke has served as our EVP, Chief Administrative Officer, General Counsel and Secretary since January 2019 and previously served as
our  General  Counsel  and  Secretary  from  June  2015  to  December  2018.  Before  joining  us,  Ms.  Burke  served  in  various  management  positions  at  CRC
Health Group, Inc., a provider of specialized behavioral health services, most recently as Senior Vice President of Legal, HR and Risk from April 2010 to
February 2015.

Heather L. Mayo has served as our EVP, Chief Sales and Merchandising Officer, East since August 2020 and previously served as Executive Vice
President of Sales and Merchandising, East since October 2019. Before joining us, Ms. Mayo served as Chief Merchandising Officer of Boxed, a wholesale
retailer, from November 2016 to September 2017. Ms. Mayo served in various roles in merchandising and operations at Sam’s Club, a division of Walmart,
from 2004 to 2016, most recently as their Senior Vice President, Operations for the West Division from February 2015 to March 2016 and as Senior Vice
President, Operations for the South Division from August 2014 to February 2015.

Brian  T.  McAndrews  has  served  as  our  SVP,  Chief  New  Store  Development  Officer  since  August  2020  and  previously  served  as  Senior  Vice
President of Store Development overseeing all company real estate functions since July of 2018. Before joining us, Mr. McAndrews served as Chief Real
Estate Officer at Conn’s Home Plus from June 2017 to June 2018 and as Senior Vice President, Global Real Estate & Construction at Dollar Financial
Corporation from February 2010 to June 2017.

Thomas H. McMahon has served as our EVP, Chief Sales and Merchandising Officer, West since August 2020 and previously served as Executive

Vice President of Sales and Merchandising since January 2017 and served as our Vice

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President of Sales and Merchandising from December 2008 to December 2016. Before joining us in 2008, Mr. McMahon was the Chief Executive Officer
and Chief Operating Officer of T Street Incorporated, a retail specialty company.

Steven K. Wilson has served as our SVP, Chief Purchasing Officer since August 2020 and previously served as Senior Vice President of Purchasing
since  February  2018  and  served  as  our  Vice  President  of  Purchasing  from  July  2006  to  January  2018.  Prior  to  being  appointed  Vice  President  of
Purchasing, Mr. Wilson has served in various positions of increasing responsibility since 1994.

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ITEM 1A. RISK FACTORS

Investing in our common stock involves a high degree of risk. You should carefully consider the following risk factors together with all of the other
information in this report, including the consolidated financial statements and related notes included elsewhere in this report, before deciding whether to
invest in shares of our common stock. Additional risks and uncertainties that we are unaware of, or that we currently believe are not material, may also
become important factors that materially and adversely affect our business. The occurrence of any of the events described below could harm our business,
financial condition, results of operations and growth prospects. In such an event, the trading price of our common stock may decline and you may lose all
or part of your investment.

The following is a summary of the principal risks that could adversely affect our business, operations and financial results:

Risks Related to Our Operations

•

•

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•

•

•

•

•

•

•

•

•

failure of suppliers to consistently supply us with opportunistic products at attractive pricing;

inability to successfully identify trends and maintain a consistent level of opportunistic products;

failure to maintain or increase comparable store sales;

changes affecting the market prices of the products we sell;

failure to open, relocate or remodel stores on schedule;

risks associated with newly opened stores;

inability to retain the loyalty of our customers;

costs and implementation difficulties associated with marketing, advertising and promotions;

failure to maintain our reputation and the value of our brand, including protecting our intellectual property;

any significant disruption to our distribution network, the operations of our distributions centers and our timely receipt of inventory;

inability to maintain sufficient levels of cash flow from our operations;

risks associated with leasing substantial amounts of space;

failure to participate effectively or at all in the growing online retail marketplace;

unexpected costs and negative effects if we incur losses not covered by our insurance program;

inability to attract, train and retain highly qualified employees;

difficulties associated with labor relations;

loss of our key personnel or inability to hire additional qualified personnel;

Risks Related to Our Business Environment

•

•

risks associated with economic conditions;

competition in the retail food industry;

• movement of consumer trends toward private labels and away from name-brand products;

• major health epidemics, such as the outbreak of COVID-19, and other outbreaks;

•

natural disasters and unusual weather conditions (whether or not caused by climate change), power outages, pandemic outbreaks, terrorist acts,
global political events and other serious catastrophic events;

Risks Related to Data Protection, Cybersecurity and our Information Technology Systems

•

failure to maintain the security of information we hold relating to personal information or payment card data of our customers, employees and
suppliers;

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• material disruption to our information technology systems;

Risks Related to Legal and Regulatory Risks

•

•

•

risks associated with products we and our independent operators (“IOs”) sell;

risks associated with laws and regulations generally applicable to retailers;

legal proceedings from customers, suppliers, employees, governments or competitors;

Risks Related to Our IO Model

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failure of our IOs to successfully manage their business;

failure of our IOs to repay notes outstanding to us;

inability to attract and retain qualified IOs;

inability of our IOs to avoid excess inventory shrink;

any loss or changeover of an IO;

legal proceedings initiated against our IOs;

legal challenges to the IO/independent contractor business model;

failure to maintain positive relationships with our IOs;

risks associated with actions our IOs could take that could harm our business;

Risks Associated with our Indebtedness

•

•

our substantial indebtedness could affect our ability to operate our business, react to changes in the economy or industry or pay our debts and meet
our obligations;

ability to generate cash flow to service our substantial debt obligations;

Risks Related to Accounting, Tax and Financial Statement Matters

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impairment of goodwill and other intangible assets;

any significant decline in our operating profit and taxable income;

risks associated with tax matters;

changes in accounting standards and subjective assumptions, estimates and judgments by management related to complex accounting matters;

failure to comply with requirements to design, implement and maintain effective internal controls;

Risks Related to Ownership of Our Common Stock

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our quarterly operating results fluctuate and may fall short of prior periods, our projections or the expectations of securities analysts or investors;

our reliance on our operating subsidiaries to provide us with funds necessary to meet our financial obligations;

our intention to not declare dividends on our common stock in the foreseeable future;

future sales, or the perception of future sales, by us or our existing stockholders in the public market could cause the market price for our common
stock to decline; and

provisions in our organizational documents could delay or prevent a change of control.

For a more complete discussion of the material risks facing our business, see below.

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Risks Related to Our Operations

We depend on suppliers to consistently supply us with opportunistic products at attractive pricing, and any failure to procure such products could
result in material adverse effects on our business, product inventories, sales and profit margins.

Our business is dependent on our ability to strategically source a sufficient volume and variety of opportunistic products at attractive pricing. While
opportunistic buying, operating with appropriate inventory levels and frequent inventory turns are key elements of our business strategy, they subject us to
risks related to the pricing, quantity, mix, quality and timing of inventory flowing to our stores. We do not have significant control over the supply, cost or
availability of many of the products offered for sale in our stores. Shortages or disruptions in the availability of quality products that excite our customers
could have a material adverse effect on our business, financial condition and results of operations.

All  of  our  inventory  is  acquired  through  purchase  orders  and  we  generally  do  not  have  long-term  contractual  agreements  with  our  suppliers  that
obligate them to provide us with products exclusively or at specified quantities or prices, or at all. As a result, any of our current suppliers may decide to
sell products to our competitors and may not continue selling products to us. In order to retain our competitive advantage, we need to continue to develop
and maintain relationships with qualified suppliers that can satisfy our standards for quality and our requirements for delivery of products in a timely and
efficient manner at attractive prices. The need to develop new relationships will be particularly important as we seek to expand our operations and enhance
our product offerings in the future.

While  we  have  not  experienced  any  difficulty  in  obtaining  sufficient  quantities  of  product  to  date,  manufacturers  and  distributors  of  name-brand
products have become increasingly consolidated. Further consolidation of manufacturers or distributors could reduce our supply options and detrimentally
impact  the  terms  under  which  we  purchase  products.  If  one  or  more  of  our  existing  significant  suppliers  were  to  be  unable  or  unwilling  to  continue
providing products to us on attractive terms, we may have difficulty obtaining alternative sources. We cannot assure you that we would be able to find
replacement suppliers on commercially reasonable terms, which would have a material adverse effect on our financial condition, results of operations and
cash  flows.  The  loss  of  one  or  more  of  our  existing  significant  suppliers  or  our  inability  to  develop  relationships  with  new  suppliers  could  reduce  our
competitiveness, slow our plans for further expansion and cause our sales and operating results to be materially adversely affected.

Our suppliers (and those they depend upon for materials and services) are subject to risks, including labor disputes or constraints, union organizing
activities, financial liquidity, inclement weather, natural disasters, significant public health and safety events, supply constraints and general economic and
political conditions that could limit their ability to provide us with quality products. These risks may delay or preclude delivery of product to us on a timely
basis or at all.

We may not be able to successfully identify trends and maintain a consistent level of opportunistic products which could have a material adverse
effect on our business, financial condition and results of operations.

Consumer preferences often change rapidly and without warning. We may not successfully address consumer trends or be able to acquire desirable
products at discounts that excite our customers, which could add difficulty in attracting new customers and retaining existing customers and encouraging
frequent visits. We generally make individual purchase decisions for products that become available, and these purchases may be for large quantities that
we may not be able to sell on a timely or cost-effective basis. Some of our products are sourced from suppliers at significantly reduced prices for specific
reasons, and we are not always able to purchase specific products on a recurring basis. To the extent that some of our suppliers are better able to manage
their  inventory  levels  and  reduce  the  amount  of  their  excess  inventory,  the  amount  of  over-stock  and  short-dated  products  available  to  us  could  also  be
materially  reduced,  making  it  difficult  to  deliver  products  to  our  customers  at  attractive  prices.  Maintaining  adequate  inventory  of  quality,  name-brand
products requires significant attention and monitoring of market trends, local markets and developments with suppliers and our distribution network, and it
is not certain that we or the IOs will be effective in inventory management.

We base our purchases of inventory, in part, on our sales forecasts. If our sales forecasts overestimate customer demand, we may experience higher
inventory levels and need to take markdowns on excess or slow-moving inventory, leading to decreased profit margins. Conversely, if our sales forecasts
underestimate  customer  demand,  we  may  have  insufficient  inventory  to  meet  demand,  leading  to  lost  sales,  either  of  which  could  materially  adversely
affect our financial performance.

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Our  success  depends  on  our  ability  and  the  ability  of  the  IOs  to  maintain  or  increase  comparable  store  sales,  and  if  we  are  unable  to  achieve
comparable store growth, our profitability and performance could be materially adversely impacted.

The  IOs  are  responsible  for  store  operations.  Our  success  depends  on  increasing  comparable  store  sales  through  our  opportunistic  purchasing
strategy and the ability of the IOs to increase sales and profits. To increase sales and profits, and therefore comparable store sales growth, we and the IOs
focus on delivering value and generating customer excitement by strengthening opportunistic purchasing, optimizing inventory management, maintaining
strong store conditions and effectively marketing current products and new product offerings. We may not be able to maintain or improve the levels of
comparable  store  sales  that  we  have  experienced  in  the  past  (particularly  in  years  with  extraordinary  events,  like  the  COVID-19  pandemic),  and  our
comparable store sales growth is a significant driver of our profitability and overall business results. In addition, competition and pricing pressures from
competitors may also materially adversely impact our operating margins. Our comparable store sales growth could be lower than our historical average or
our  future  target  for  many  reasons,  including  general  economic  conditions,  operational  performance,  including  by  the  IOs,  price  inflation  or  deflation,
industry  competition,  new  competitive  entrants  near  our  stores,  price  changes  in  response  to  competitive  factors,  the  impact  of  new  stores  entering  the
comparable store base, cycling against any year or quarter of above-average sales results, possible supply shortages or other operational disruptions, the
number and dollar amount of customer transactions in our stores, our ability to provide product or service offerings that generate new and repeat visits to
our stores and the level of customer engagement that we and the IOs provide in our stores. In addition, we may not accurately model cannibalization for our
new stores. Opening new stores in our established markets may result in inadvertent oversaturation, temporarily or permanently diverting customers and
sales from our existing stores to new stores and reduce comparable store sales, thus adversely affecting our overall financial performance. These factors
may cause our comparable store sales results to be materially lower than in recent periods, which could harm our profitability and business.

Because  we  compete  to  a  substantial  degree  on  price,  changes  affecting  the  market  prices  of  the  products  we  sell,  including  due  to  inflation  or
deflation or worsening economic conditions, could materially adversely affect our financial condition and operating results.

A  critical  differentiator  of  our  business  is  our  ability  to  offer  value  to  our  customers,  including  offering  prices  that  are  substantially  below  those
offered by some of our competitors. We carefully monitor the market prices of our products in order to maintain our price advantage and reputation. If
prices of goods increase and our suppliers seek price increases from us, we may not be able to mitigate such increases and would consider setting a higher
price, which could deter customers. If our competitors substantially lower their prices, we may lose customers and mark down prices. Our profitability may
be impacted by lower prices, which may impact gross margins. We may also experience reduced sales as a result of a decline in the number and average
basket size of customer transactions.

In addition, the market price of the products we sell can be influenced by general economic conditions. For example, general deflation in the prices
of the products we sell could cause us and the IOs to mark down prices and thereby reduce our gross profits and gross margins. Adverse general economic
conditions could also increase costs to us, such as shipping rates, freight costs and store occupancy costs and further reduce our sales or increase our cost of
goods sold or selling, general and administrative expenses. Our low-price model and competitive pressures may inhibit our ability to reflect these increased
costs in the prices of our products, and therefore reduce our profitability and materially adversely affect our business, financial condition and results of
operations.

If we cannot open, relocate or remodel stores on schedule, it could have a material adverse impact on our business, future growth and financial
condition.

Our growth strategy largely depends on our ability to identify and open future store locations and relocate or remodel existing store locations in new
and existing markets. We opened 35 new stores in fiscal 2020. Our ability to open stores in a timely manner depends in part on the following factors: the
ability to attract and develop potential IOs; the availability of attractive store locations and rent prices; the absence of entitlement processes or occupancy
delays; the ability to negotiate acceptable lease and development terms; our relationships with current and prospective landlords; the ability to secure and
manage  the  inventory  necessary  for  the  launch  and  operation  of  new  stores;  general  economic  conditions;  and  the  availability  of  capital  funding  for
expansion. Any or all of these factors and conditions could materially adversely affect our growth and profitability.

Our  goal  is  to  expand  our  store  base  by  approximately  10%  annually  over  the  next  several  years.  However,  we  cannot  assure  you  that  we  will
achieve this level of new store growth. We may not have the level of cash flow or financing necessary to support our growth strategy. Additionally, our
proposed expansion will place increased demands on our operational, managerial and administrative resources. These increased demands could cause us to
operate our existing business less efficiently, which in turn could cause deterioration in the financial performance of our existing stores. If we

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experience a decline in performance, we may slow or discontinue store openings, or we may decide to close stores that are unable to operate in a profitable
manner. If we fail to successfully implement our growth strategy, including by opening new stores, our financial condition and operating results may be
adversely affected.

Delays  or  failures  in  opening  new  stores  or  completing  relocations  or  remodels  could  materially  adversely  affect  our  growth  and/or  profitability.

Additionally, new stores might not always align with our expectations in terms of sales or capital expenditures and we may not achieve projected results.

Our newly opened stores may negatively impact our financial results in the short-term and may not achieve sales and operating levels consistent
with our more mature stores on a timely basis or at all.

We have actively pursued new store growth, including in new markets, and plan to continue doing so in the future. Our new store openings may not
be  successful  or  reach  the  sales  and  profitability  levels  of  our  existing  stores.  Some  new  stores  may  be  located  in  areas  with  different  competitive  and
market  conditions  as  well  as  different  customer  discretionary  spending  patterns  than  our  existing  markets.  Some  new  stores  and  future  new  store
opportunities  may  be  located  in  new  geographic  areas  where  we  have  limited  or  no  meaningful  experience  or  brand  recognition.  We  may  experience  a
higher  cost  of  entry  in  those  markets  as  we  build  brand  awareness  and  drive  customers  to  incorporate  us  into  their  shopping  habits.  For  example,  in
Southern  California  the  IOs  have  experienced  slower  growth  and  profitability  than  our  existing  stores  as  they  continue  to  build  brand  awareness  in  the
market.

New  store  openings  may  negatively  impact  our  financial  results  in  the  short-term  due  to  the  effect  of  store  opening  costs  and  lower  sales  and
contribution to overall profitability during the initial period following opening. New stores, particularly those in new markets, build their sales volume,
brand recognition and customer base over time and, as a result, generally have lower margins and higher operating expenses as a percentage of sales than
our more mature stores. New stores may not achieve sustained sales and operating levels consistent with our more mature store base on a timely basis or at
all. This lack of performance may have a material adverse effect on our financial condition and operating results.

We  may  not  anticipate  all  of  the  challenges  imposed  by  the  expansion  of  our  operations  into  new  geographic  markets.  We  may  not  manage  our
expansion effectively, and our failure to achieve or properly execute our expansion plans could limit our growth or have a material adverse effect on our
business,  financial  condition  and  results  of  operations.  Further,  we  have  experienced  in  the  past,  and  expect  to  experience  in  the  future,  some  sales
cannibalization of our existing stores to our new stores. As some of our existing customers switch to new, closer locations within markets, our financial
condition and operating results may be materially adversely affected.

We  may  not  be  able  to  retain  the  loyalty  of  our  customers,  the  failure  of  which  could  have  a  material  adverse  effect  on  our  business,  financial
condition and results of operations.

We depend on repeat visits by our customer base to drive our consistent sales and sales growth. Competition for customers has also intensified from
the use of mobile and web-based technology that facilitates online shopping and real-time product and price comparisons. We expect this competition to
continue to increase. We do not maintain a loyalty program for customers, and our competitors may be able to offer their customers promotions or loyalty
program incentives that could result in fewer shopping trips to or purchases from our stores. If we are unable to retain the loyalty of our customers, our
sales  could  decrease  and  we  may  not  be  able  to  grow  our  store  base  as  planned,  which  could  have  a  material  adverse  effect  on  our  business,  financial
condition and results of operations.

Our success depends upon our marketing, advertising and promotional efforts. If costs associated with these efforts increase, or if we are unable to
implement them successfully, it could have a material adverse effect on our business, financial condition and results of operations.

We  use  marketing  and  promotional  programs  to  attract  customers  into  our  stores  and  to  encourage  purchases.  If  we  are  unable  to  develop  and
implement effective marketing, advertising and promotional strategies, we may be unable to achieve and maintain brand awareness and repeat store visits.
We may not be able to advertise cost effectively in new or smaller markets in which we have fewer stores, which could slow growth at such stores. Changes
in the amount and degree of promotional intensity or merchandising strategies by our competitors could cause us to have difficulties in retaining existing
customers and attracting new customers. If the efficacy of our marketing or promotional activities declines or if such activities of our competitors are more
effective than ours, it could have a material adverse effect on our business, financial condition and results of operations.

If we fail to maintain our reputation and the value of our brand, including protection of our intellectual property, our sales and operating results
may decline.

We  believe  our  continued  success  depends  on  our  ability  to  maintain  and  grow  the  value  of  our  brand.  Brand  value  is  based  in  large  part  on

perceptions of subjective qualities. Even isolated incidents involving our company, the IOs and

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their employees, suppliers, agents or third-party service providers, or the products we sell can erode trust and confidence. This is particularly the case if
they  result  in  adverse  publicity,  governmental  investigations  or  litigation.  The  reputation  of  our  company  and  our  brand  may  be  damaged  in  all,  one  or
some of the markets in which we do business, by adverse events at the corporate level or by an IO acting outside of Grocery Outlet’s brand standards.
Similarly, challenges or reactions to action (or inaction) or perceived action (or inaction), by us on issues like social policies, merchandising, compliance
related to social, product, labor and environmental standards or other sensitive topics, and any perceived lack of transparency about such matters, could
harm our reputation, particularly as expectations of companies and of companies’ corporate responsibility may continue to change.

The increasing use of social media platforms and online forums may increase the chance that an adverse event could negatively affect the reputation
of our brand. The online dissemination of negative information about our brand, including inaccurate information, could harm our reputation, business,
competitive  advantage  and  goodwill.  Damage  to  our  reputation  could  result  in  declines  in  customer  loyalty  and  sales,  affect  our  supplier  relationships,
business  development  opportunities  and  IO  retention,  divert  attention  and  resources  from  management,  including  by  requiring  responses  to  inquiries  or
additional regulatory scrutiny, and otherwise materially adversely affect our results. Our brand could be materially adversely affected if our public image or
reputation were to be tarnished by negative publicity.

We regard our intellectual property, including trademarks and service marks, as having significant value, and our brand is an important factor in the
marketing  of  our  stores.  We  monitor  and  protect  against  activities  that  might  infringe,  dilute  or  otherwise  violate  our  trademarks  and  other  intellectual
property and rely on trademark and other laws of the United States, but we may not be able or willing to successfully enforce our trademarks or intellectual
property rights against competitors or challenges by others. For example, we are aware of certain companies in jurisdictions where we do not currently
operate  using  the  term  “GROCERY  OUTLET.”  Moreover,  we  have  disclaimed  the  terms  “GROCERY  OUTLET”  and  “MARKET”  with  respect  to  our
“GROCERY  OUTLET  BARGAIN  MARKET”  trademarks,  among  other  disclaimed  terms  with  respect  to  our  registered  trademarks  and  trademark
applications.  If  a  third  party  uses  such  disclaimed  terms  in  its  trademarks,  we  cannot  object  to  such  use.  If  we  fail  to  protect  our  trademarks  or  other
intellectual property rights, others may copy or use our trademarks or intellectual property without authorization, which may harm the value of our brand,
reputation,  competitive  advantages  and  goodwill  and  adversely  affect  our  financial  condition,  cash  flows  or  results  of  operations.  We  are  susceptible  to
others infringing, misappropriating or otherwise violating our intellectual property rights. Actions we have taken to establish and protect our intellectual
property rights may not be adequate to prevent copying of our intellectual property by others or to prevent others from seeking to invalidate our trademarks
as a violation of the trademarks and intellectual property rights of others. In addition, unilateral actions in the U.S. or other countries, including changes to
or the repeal of laws recognizing trademark or other intellectual property rights, could have an impact on our ability to enforce those rights.

There may in the future be opposition and cancellation proceedings from time to time with respect to some of our intellectual property rights. In
some cases, litigation may be necessary to protect or enforce our trademarks and other intellectual property rights. Furthermore, third parties may assert
intellectual property claims against us, and we may be subject to liability, required to enter into costly license agreements, if available at all, required to
rebrand our products and/or prevented from selling some of our products if third parties successfully oppose or challenge our trademarks or successfully
claim that we infringe, misappropriate or otherwise violate their trademarks, copyrights, patents or other intellectual property rights. Bringing or defending
any such claim, regardless of merit, and whether successful or unsuccessful, could be expensive and time-consuming and have a negative effect on our
business, reputation, results of operations and financial condition.

Any  significant  disruption  to  our  distribution  network,  the  operations  of  our  distribution  centers  and  our  timely  receipt  of  inventory  could
materially adversely impact our operating performance.

We rely on our distribution and transportation network, including by means of truck, ocean and rail to provide goods to our distribution centers and
stores in a timely and cost-effective manner. We use three primary leased distribution centers that we operate and five primary distribution centers operated
by  third-parties.  Deliveries  to  our  stores  occur  from  our  distribution  centers  or  directly  from  our  suppliers.  Any  disruption,  unanticipated  or  unusual
expense or operational failure related to this process could affect store operations negatively. For example, delivery delays or increases in transportation
costs (including through increased fuel costs, increased carrier rates or driver wages as a result of driver shortages, a decrease in transportation capacity, or
work stoppages or slowdowns) could significantly decrease our ability to generate sales and earn profits. In addition, events beyond our control, such as
disruptions in operations due to fire or other catastrophic events or labor disagreements, may result in delays in the delivery of merchandise to our stores.
While we maintain business interruption insurance, in the event our distribution centers are shut down for any reason, such insurance may not be sufficient,
and any related insurance proceeds may not be timely paid to us. Furthermore, there can be no guarantee that we will be able to renew the leases or third-
party distribution and transportation contracts, as applicable,

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on our distribution centers on attractive terms or at all, which may increase our expenses and cause temporary disruptions in our distribution network.

As we expand, effectively managing our distribution network and distribution centers becomes more complex. Our new store locations receiving
shipments may be further away from our distribution centers, which may increase transportation costs and may create transportation scheduling strains, or
may require us to add additional facilities to the network.

We will require significant capital to fund our expanding business. If we are unable to maintain sufficient levels of cash flow from our operations,
we  may  not  be  able  to  execute  or  sustain  our  growth  strategy  or  we  may  require  additional  financing,  which  may  not  be  available  to  us  on
satisfactory terms or at all.

To support our expanding business and execute our growth strategy, we will need significant amounts of capital, including funds to pay our lease
obligations, build out new stores and distribution centers, remodel our stores, purchase opportunistic inventory, pay employees and further invest in the
business. Further, our plans to grow our store base may create cash flow pressure if new locations do not perform as projected.

We expect to primarily depend on cash flow from operations to fund our business and growth plans. We cannot assure you that cash generated by our
operations  will  be  sufficient  to  allow  us  to  fund  our  growth  plans.  If  we  do  not  generate  sufficient  cash  flow  from  operations,  we  may  need  to  obtain
additional funds through public or private financings, collaborative relationships or other arrangements. We cannot assure you that this additional funding,
if needed, will be available on terms attractive to us, if at all. Any equity financing or debt financing that is convertible into equity that we may pursue
could result in additional dilution to our existing stockholders. Tightening in the credit markets, low liquidity and volatility in the capital markets could
result in diminished availability of credit, higher cost of borrowing and lack of confidence in the equity market, making it more difficult to obtain additional
financing on terms that are favorable to us. Furthermore, any additional debt financing, if available, will increase our leverage and may involve restrictive
covenants  that  could  affect  our  ability  to  raise  additional  capital  or  operate  our  business.  If  such  financing  is  not  available  to  us,  or  is  not  available  on
satisfactory terms, our competitive position, business, financial condition and results of operations could be impeded and we may need to delay, limit or
eliminate  planned  store  openings  or  operations  or  other  elements  of  our  growth  strategy.  Such  actions  could  harm  our  competitive  position,  business,
financial condition and results of operations.

We are subject to risks associated with leasing substantial amounts of space, including future increases in occupancy costs.

We  currently  lease  substantially  all  of  our  store  locations,  primary  distribution  centers  and  administrative  offices  (including  our  headquarters  in
Emeryville, California), and a number of these leases expire or are up for renewal each year. Our operating leases typically have initial lease terms of ten
years with renewal options for two or three successive five-year periods at our discretion.

Typically, the largest portion of a store’s operating expense that we bear is the cost associated with leasing the location. Our total lease payment
obligations for all operating leases in existence as of January 2, 2021 is $112.2 million for fiscal year 2021 and $1.27 billion in aggregate for fiscal years
2022 through 2038. We are also generally responsible for property taxes, insurance and common area maintenance for our leased properties. We expect that
many of the new stores we open will also be leased to us under operating leases, which will further increase our operating lease expenditures. If we are
unable to make the required payments under our leases, the lenders or owners of the relevant leased properties, distribution centers or administrative offices
may,  among  other  things,  repossess  those  assets,  which  could  adversely  affect  our  ability  to  conduct  our  operations.  In  addition,  our  failure  to  make
payments  under  our  operating  leases  could  trigger  defaults  under  other  leases  or  under  our  First  Lien  Credit  Agreement  (as  defined  elsewhere  in  this
report), which could cause the counterparties under those agreements to accelerate the obligations due thereunder.

The operating leases for our store locations, distribution centers and administrative offices expire at various dates through 2038. When the lease term
for our stores expire, we may be unable to negotiate renewals, either on commercially reasonable terms or at all, which could cause us to close stores or to
relocate  stores  within  a  market  on  less  favorable  terms.  Any  of  these  factors  could  cause  us  to  close  stores  in  desirable  locations,  which  could  have  a
material adverse impact on our results of operations.

Over time, current store locations may not continue to be desirable because of changes in demographics within the surrounding area or a decline in
shopping traffic. While we have the right to terminate some of our leases under specified conditions, we may not be able to terminate a particular lease if or
when we would like to do so. If we decide to close stores, we are generally required to continue to perform obligations under the applicable leases, which
generally include paying rent and operating expenses for the balance of the lease term. When we assign leases or sublease space to third parties, we can
remain liable on the lease obligations if the assignee or sublessee does not perform.

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We do not currently compete in the growing online retail marketplace.

We do not currently provide online services or e-commerce. Certain of our competitors and a number of pure online retailers have established robust
online operations and have increased their online sales as a result of the COVID-19 pandemic. Increased competition from online grocery retailers and our
lack of an online retail presence may reduce our customers’ desire to purchase products from us and could have a material adverse effect on our business,
financial condition and results of operations.

Natural and other disasters may expose us to unexpected costs and negatively affect our financial performance, particularly if we incur losses not
covered by our insurance or if claims differ from our estimates.

Our insurance coverage reflects deductibles, self-insured retentions, limits of liability and similar provisions that we believe are reasonable based on
our  operations.  However,  there  are  types  of  losses  we  may  incur  but  against  which  we  cannot  be  insured  or  which  we  believe  are  not  economically
reasonable  to  insure,  such  as  losses  due  to  certain  cyber  events,  acts  of  war,  employee  and  certain  other  crime,  certain  wage  and  hour  and  other
employment-related  claims,  including  class  actions,  actions  based  on  certain  consumer  protection  laws  and  some  natural  and  other  disasters  or  similar
events.  If  we  incur  these  losses  and  they  are  material,  our  business  could  suffer.  Certain  material  events,  such  as  earthquakes  or  the  recent  California
wildfires, may result in sizable losses for the insurance industry and adversely impact the availability of adequate insurance coverage or result in excessive
premium increases. Our retail stores located in California, and the inventory in those stores, are not currently insured against losses due to earthquakes. We
have experienced significant challenges in renewing the insurance policies for our stores as insurers have incurred substantial losses related to property
claims  from  fires,  floods  and  other  catastrophic  events  and  are  significantly  increasing  policy  premiums,  increasing  their  requirements  around  building
engineering standards or cutting back capacity for coverage offerings to layered/quota share. For example, there have been significant fires across the west
coast of the United States from 2018 through 2020. In 2018, our store in Paradise, California, burned down entirely and we have also suffered inventory
losses  related  to  power  outages  and  evacuations  due  to  fires.  To  offset  negative  insurance  market  trends,  we  may  elect  to  increase  our  self-insurance
coverage, accept higher deductibles or reduce the amount of coverage.

In addition, we self-insure, or insure through captive insurance companies, a significant portion of expected losses under our workers’ compensation,
automobile liability and general liability insurance programs. Unanticipated changes in any applicable actuarial assumptions and management estimates
underlying  our  recorded  liabilities  for  these  losses,  including  expected  increases  in  medical  and  indemnity  costs,  could  result  in  materially  different
expenses  than  expected  under  these  programs,  which  could  have  a  material  adverse  effect  on  our  results  of  operations  and  financial  condition.  If  we
experience a greater number of these losses than we anticipate, it could have a material adverse effect on our business, financial condition and results of
operations. IOs are required to maintain certain types and amounts of insurance coverage. If they fail to secure adequate insurance, injured parties may
bring actions against us.

If we or the IOs are unable to attract, train and retain highly qualified employees, our financial performance may be negatively affected.

Our future growth, performance and positive customer experience depends on our and the IOs’ ability to attract, train, retain and motivate qualified
employees who understand and appreciate our culture and are able to represent our brand effectively and establish credibility with our business partners and
customers.  We  and  the  IOs  face  intense  competition  for  employees.  If  we  and  the  IOs  are  unable  to  attract  and  retain  adequate  numbers  of  qualified
employees, our operations, customer service levels and support functions could suffer. There is no assurance that we and the IOs will be able to attract or
retain highly qualified employees to operate our business.

Labor relation difficulties could materially adversely affect our business.

Employees at two Company-operated stores are represented by the United Food and Commercial Workers Union. Our employees and those of the
IOs have the right at any time to form or affiliate with a union. As we continue to grow, enter different regions and operate distribution centers, unions may
attempt to organize the employees of our different IOs or our distribution centers within certain regions. We cannot predict the adverse effects that any
future  organizational  activities  will  have  on  our  business,  financial  condition  and  operating  results.  If  we  or  the  IOs  were  to  become  subject  to  work
stoppages, we could experience disruption in our operations and increases in our labor costs, either of which could materially adversely affect our business,
financial condition and operating results.

Our success depends in part on our executive officers and other key personnel. If we lose key personnel or are unable to hire additional qualified
personnel, it could have a material adverse effect on our business, financial condition and results of operations.

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We believe that our success depends to a significant extent on the skills, experience and efforts of our executive officers and other key personnel. The
unexpected loss of services of any of our executive officers or other key personnel could have a material adverse effect on our business and operations. In
addition, any such departure could be viewed in a negative light by investors and analysts, which may cause our stock price to decline. We do not maintain
key person insurance on any of our key personnel. There can be no assurance that our executive succession planning, retention or hiring efforts will be
successful. Competition for skilled and experienced management in our industry is intense, and we may not be successful in attracting and retaining
qualified personnel. Failure to attract and retain qualified personnel could have a material adverse effect on our business, financial condition and results of
operations.

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Risks Related to Our Business Environment

Economic conditions and other economic factors may materially adversely affect our financial performance and other aspects of our business by
negatively impacting our customers’ disposable income or discretionary spending, increasing our costs and expenses, affecting our ability to plan
and execute our strategic initiatives, and materially adversely affecting our sales, results of operations and performance.

General conditions in the United States and global economy that are beyond our control may materially adversely affect our business and financial
performance. While we have not previously been materially adversely affected by periods of decreased consumer spending, any factor that could materially
adversely affect the disposable income of our customers could decrease our customers’ spending and number of trips to our stores, which could result in
lower  sales,  increased  markdowns  on  products,  a  reduction  in  profitability  due  to  lower  margins  and  may  require  increased  selling  and  promotional
expenses. These factors include but are not limited to unemployment, minimum wages, significant public health and safety events, inflation and deflation,
trade wars and interest and tax rates.

Many of the factors identified above also affect commodity rates, transportation costs, costs of labor, insurance and healthcare, the strength of the
U.S. dollar, lease costs, measures that create barriers to or increase the costs associated with international trade, changes in laws, regulations and policies
and other economic factors, all of which may impact our cost of goods sold and our selling, general and administrative expenses, which could materially
adversely  affect  our  business,  financial  condition  and  results  of  operations.  These  factors  could  also  materially  adversely  affect  our  ability  to  plan  and
execute  our  strategic  initiatives,  invest  in  and  open  new  stores,  prevent  current  stores  from  closing,  and  may  have  other  material  adverse  consequences
which we are unable to fully anticipate or control, all of which may materially adversely affect our sales, cash flow, results of operations and performance.
We have limited or no ability to control many of these factors.

Food retailers provide alternative options for consumers and compete aggressively to win those consumers; our failure to offer a compelling value
proposition to consumers could limit our growth opportunities and materially adversely impact our financial performance.

The  retail  food  industry  includes  mass  and  discount  retailers,  warehouse  membership  clubs,  online  retailers,  conventional  grocery  stores  and
specialty stores. These businesses provide alternative options for the consumers whom we aim to serve. Our success relative to these retailers is driven by a
combination of factors, primarily product selection and quality, price, location, customer engagement and store format. Our success depends on our ability
to  differentiate  ourselves  and  provide  value  to  our  customers,  and  our  failure  to  do  so  may  negatively  impact  our  sales.  To  the  extent  that  other  food
retailers lower prices or run promotions, our ability to maintain profit margins and sales levels may be negatively impacted. We and the IOs may have to
increase  marketing  expense  to  attract  customers,  and  may  have  to  mark  down  prices  to  be  competitive  and  not  lose  market  share.  This  limitation  may
materially adversely affect our margins and financial performance.

Competition  for  customers  has  intensified  as  other  discount  food  retailers,  such  as  Aldi,  Lidl  and  WinCo  have  moved  into,  or  increased  their
presence in, our geographic and product markets. We expect this competition to continue to increase. In addition, we experience high levels of competition
when we enter new markets. Some of the other food retailers may have been in the region longer and may benefit from enhanced brand recognition in such
regions. For example, we recently expanded in Southern California and, as of January 2, 2021, had 86 stores in that area. Our new stores in this market are
competing against more established retailers. Some food retailers may have greater financial or marketing resources than the IOs do and may be able to
devote greater resources to sourcing, promoting and selling their products than the IOs. As competition in certain regions intensifies, or we move into new
regions or other food retailers open stores in close proximity to our stores, our results of operations and cash flows may be negatively impacted through a
loss of sales, decrease in market share, reduction in margin from competitive price changes or greater operating costs.

If consumer trends move toward private label and away from name-brand products, our competitive position in the market may weaken and our
sales may be materially adversely affected.

Our  business  model  has  traditionally  relied  on  the  sale  of  name-brand  products  at  meaningful  discounts.  Consumer  acceptance  of,  and  even
preference for, private label products has been increasing, however, and a trend away from name-brand products could weaken our competitive position in
the  market.  Private  label  products  tend  to  be  lower  priced  than  name-brand  products  and,  as  a  result,  we  may  have  more  difficulty  competing  against
private label products on the basis of price. While we may invest more in the future in developing our own private labels, there can be no assurance that the
performance of any such private label products would be sufficient to offset the potential decreased sales of name-brand products. In addition, if we invest
in expanding our private label products, we will need to make significant investments in

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developing effective quality control procedures. Any failure to appropriately address some or all of these risks could have a material adverse effect on our
sales, business, results of operations and financial condition.

Major  health  epidemics,  such  as  the  outbreak  caused  by  COVID-19,  and  other  outbreaks  could  disrupt  and  adversely  affect  our  operations,
financial condition and business.

The  United  States  and  other  countries  have  experienced,  and  may  experience  in  the  future,  major  health  epidemics  related  to  viruses  or  other
pathogens. For example, the outbreak of COVID-19, a novel coronavirus, has been declared a global pandemic, and has continued to worsen in many parts
of the United States. As a result, most states where we have a significant number of stores have at various times during the pandemic declared a state of
emergency, closed schools and non-essential businesses and enacted limitations on the number of people allowed to gather at one time in the same space.
As COVID-19 has continued to spread and the situation has continued to evolve, there has been an increase in positive COVID-19 cases around the country
during, and subsequent to, fiscal 2020 as shelter in place requirements have lapsed and other businesses have begun to reopen. Our IOs have faced and will
continue to face staffing challenges so long as school and child care closures and COVID-19-related concerns exist.

In addition, since the start of the pandemic, certain inventory items such as water, beans and bread as well as key cleaning supplies and protective
equipment have, at times been, and may in the future again be, in short supply. Supply for inventory, including opportunistic inventory, has been, and may
in  the  future  again  be,  negatively  impacted  at  times  when  overall  demand  for  inventory  is  increased,  which  could  negatively  impact  our  margin.  These
factors could impact the ability of stores to operate normal hours of operation or have sufficient inventory at all times which may disrupt our business and
negatively impact our financial results. Furthermore, we and our IOs have incurred, and may continue to incur, additional expenditures in connection with
the  spread  of  COVID-19  and  legislation  that  has  passed  or  may  be  passed  in  response  to  COVID-19,  including  but  not  limited  to  costs  for  supplies,
additional employee benefits and/or premium pay, which may negatively affect our financial results. Further, for example, in the first quarter of fiscal 2020,
California  enacted  by  executive  order  changes  to  the  state's  worker  compensation  standards  providing  that  employees  who  have  to  work  outside  of  the
home  and  who  contract  COVID-19  are  presumed  to  have  a  workplace  injury  covered  by  the  worker's  compensation  system.  In  addition,  in  early  2021
counties  in  California  and  Washington  have  enacted  or  are  considering  enacting  ordinances  mandating  "hazard  pay"  for  grocery  workers.  Our  planned
construction and opening of new stores have been and may continue to be negatively impacted due to state or county shelter in place requirements and the
closure  of  government  offices  in  certain  areas  which  could  negatively  impact  our  financial  results.  A  significant  subset  of  our  corporate  employee
population remains in a remote work environment in an effort to mitigate the spread of COVID-19, which may exacerbate certain risks to our business,
including an increased risk of phishing and other cybersecurity attacks. In the event that an employee, IO, or IO employee tests positive for COVID-19, we
have had to, and may in the future have to, temporarily close one or more stores, offices or distribution centers for cleaning and/or quarantine one or more
employees, which could negatively impact our financial results. Outbreaks of COVID-19 among employees of any of our suppliers, vendors, third party
distributors or service providers may disrupt or limit product supply and vendor services which could have a negative impact on our financial results. In
addition, if one of more of our employees, IOs, IOs’ employees or customers becomes ill from COVID-19 and attributes their exposure to such illness to us
or one of our stores, we and/or our IOs could be subject to allegations of failure to adequately mitigate the risk of such exposure. Such allegations could
harm our reputation and sales and expose us to the risks of litigation and liability. Many states are now increasing enforcement and COVID-19 compliance
efforts  through  state  OSHA  or  public  health  inspections.  Such  enforcement  efforts  could  result  in  citations,  additional  requirements  or  temporary  store
closures which could negatively impact our financial results.

Due to the extraordinary impact of the outbreak of COVID-19 on our operations, including, without limitation, on customer behavior and inventory
supply and the other factors discussed above, our operating results and performance during calendar year 2020 may not be meaningful indicators of future
results. These impacts and the uncertainty surrounding the outbreak also make it more challenging for us to estimate future performance of the business and
develop growth strategies for the future. The rapid development and fluidity of this situation precludes any prediction as to the adverse impact to us of
COVID-19. We are continuing to monitor the spread of COVID-19 and related risks. The magnitude and duration of the pandemic and its impact on our
business, results of operations, financial position, and cash flows are uncertain as this situation continues to evolve globally.

The  COVID-19  pandemic  and  the  perception  that  new  epidemics  may  occur,  may  cause  people  to  avoid  gathering  in  public  places,  which  may
adversely affect our customer traffic, our ability and that of our IOs to adequately staff our stores and operations, and our ability to transport product on a
timely basis. Further, outbreaks of pathogens, such as COVID-19, may also impact our ability to access and ship product from impacted locations. To the
extent that a pathogen is food-borne, or perceived to be food-borne, future outbreaks may adversely affect the price and availability of certain food products
and cause our customers to consume less of such product.

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Additionally, a prolonged widespread epidemic, or the perception that such an epidemic may occur, could adversely impact global economies and
financial  markets  resulting  in  an  economic  downturn  that  may  impact  demand  for  our  products.  For  example,  throughout  the  ongoing  COVID-19
pandemic,  the  United  States  has  seen  a  significant  increase  in  unemployment  claims  and  other  indications  of  a  significant  economic  slowdown.  Such
impacts could adversely affect our operations, profitability, cash flows and financial results. To the extent the COVID-19 pandemic adversely affects our
business and financial results, it may also have the effect of heightening many of the other risks described in the Risk Factors section of our prospectus
filed with the SEC on April 23, 2020, which are incorporated by reference herein, such as those relating to our substantial level of indebtedness, our need to
generate  sufficient  cash  flows  to  service  our  indebtedness  and  our  ability  to  comply  with  the  covenants  contained  in  the  agreements  that  govern  our
indebtedness.

The current geographic concentration of our stores creates an exposure to local or regional downturns, natural or man-made disasters, unusual
weather conditions (whether or not caused by climate change), power outages, terrorist acts, political events and other serious catastrophic events
which could disrupt business and result in lower sales and otherwise materially adversely affect our financial performance.

As of January 2, 2021, we operated 221 stores and distributed product from four distribution centers in California, making California our largest
market,  representing  58%  of  our  total  stores.  As  a  result,  our  business  is  currently  more  susceptible  to  regional  conditions  than  the  operations  of  more
geographically  diversified  competitors,  and  we  are  vulnerable  to  economic  downturns  or  disruptions  in  those  regions.  Any  unforeseen  events  or
circumstances  that  negatively  affect  these  areas  could  materially  adversely  affect  our  sales  and  profitability.  These  factors  include,  among  other  things,
changes  in  demographics,  population  and  employee  bases,  wage  increases,  property  tax  increases,  changes  in  economic  conditions,  severe  weather
conditions  and  climate  change,  natural  disasters  (including  fires,  earthquakes,  hurricanes,  floods  and  tornadoes),  power  outages,  pandemic  outbreaks,
terrorist acts or disruptive political events and other catastrophic or disruptive occurrences. For example, there have been significant fires across the west
coast of the United States from 2018 through 2020. In 2018, our store in Paradise, California, burned down entirely and we have also suffered inventory
losses related to power outages and evacuations due to fires. Such conditions may result in reduced customer traffic and spending in our stores, changes in
consumer shopping patterns that lead to lost sales or greater than expected markdowns, physical damage to our stores, loss of inventory, closure of one or
more  of  our  stores,  inadequate  workforce  in  our  markets,  temporary  disruption  in  the  supply  of  products,  delays  in  the  delivery  of  goods  to  our  stores,
increased expenses and a reduction in the availability of products in our stores. To the extent these conditions or events result in the closure of one or more
of  our  distribution  centers,  a  significant  number  of  stores,  or  our  administrative  offices  or  impact  one  or  more  of  our  key  suppliers,  our  operations  and
financial performance could be materially adversely affected through an inability to make deliveries or provide other support functions to our stores and
through lost sales. In addition, these events could result in increases in fuel (or other energy) prices or a fuel shortage, delays in opening new stores, the
temporary lack of an adequate work force in a market, the temporary or long-term disruption in the supply of products from some domestic and overseas
suppliers,  the  temporary  disruption  in  the  transport  of  goods  from  overseas,  delay  or  increased  transportation  costs  in  the  delivery  of  goods  to  our
distribution  centers  or  stores,  the  inability  of  customers  to  reach  or  have  transportation  to  our  stores  directly  affected  by  such  events,  the  temporary
reduction  in  the  availability  of  products  in  our  stores  and  disruption  of  our  utility  services  or  to  our  information  systems.  These  events  also  can  have
indirect consequences such as increases in the costs of insurance if they result in significant loss of property or other insurable damage. Any of these factors
may disrupt our business and materially adversely affect our financial condition and results of operations and the occurrence of any of these events in a
region where our stores or other operations are concentrated may increase the impact of such disruption and adverse effect.

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Risks Related to Data Protection, Cybersecurity and our Information Technology Systems

Any failure to maintain the security of information we hold relating to personal information or payment card data of our customers, employees
and suppliers, whether as a result of cybersecurity attacks or otherwise, could subject us to litigation, government enforcement actions and costly
response measures, and could materially disrupt our operations and harm our reputation and sales.

In the ordinary course of business, we and the IOs collect, store, process, use and transmit confidential business information and certain personal
information relating to customers, employees and suppliers. All customer payment data is encrypted, and we do not store such data in our systems. We rely
in part on commercially available systems, software, hardware, services, tools and monitoring to provide security for collection, storage, processing and
transmission  of  personal  and/or  confidential  information.  It  is  possible  that  cyber  attackers  might  compromise  our  security  measures  and  obtain  the
personal  and/or  confidential  information  of  the  customers,  employees  and  suppliers  that  we  hold  or  our  business  information.  Cyber  attacks  are  rapidly
evolving and those threats and the means for obtaining access to information in digital and other storage media are becoming increasingly sophisticated and
may not immediately produce signs of intrusion.

Moreover, an employee, contractor or third party with whom we work or to whom we outsource business operations may fail to monitor their or our
systems effectively, may fail to maintain appropriate safeguards, may misuse the personal and/or confidential information to which they have access, may
attempt to circumvent our security measures, may purposefully or inadvertently allow unauthorized access to our or their systems or to personal and/or
confidential information or may otherwise disrupt our business operations. We and our customers could suffer harm if valuable business data or employee,
customer and other proprietary information were corrupted, lost or accessed or misappropriated by third parties due to a security failure in our systems or
those of our suppliers or service providers. It could require significant expenditures to remediate any such failure or breach, severely damage our reputation
and our relationships with customers, result in unwanted media attention and lost sales and expose us to risks of litigation and liability. In addition, as a
result of recent security breaches at a number of prominent retailers, the media and public scrutiny of information security and privacy has become more
intense and the regulatory environment has become increasingly uncertain, rigorous and complex. As a result, we may incur significant costs to comply
with laws regarding the protection and unauthorized disclosure of personal information and we may not be able to comply with new regulations.

In  addition,  various  federal,  state  and  foreign  legislative  and  regulatory  bodies,  or  self-regulatory  organizations,  may  expand  current  laws  or
regulations,  enact  new  laws  or  regulations  or  issue  revised  rules  or  guidance  regarding  privacy,  data  protection,  information  security  and  consumer
protection.  For  example,  the  California  Consumer  Privacy  Act  (“CCPA”),  which  became  effective  on  January  1,  2020,  established  a  new  privacy
framework for covered businesses such as ours, and required us to modify our data processing practices and policies and incur compliance related costs and
expenses. The CCPA provides new and enhanced data privacy rights to California residents, such as affording consumers the right to opt out of certain
sales of personal information and prohibiting covered businesses from discriminating against consumers (e.g., charging more for services) for exercising
any  of  their  CCPA  rights.  The  CCPA  imposes  a  severe  statutory  damages  framework  and  private  rights  of  action  for  CCPA  violations  and  failure  to
implement reasonable security procedures and practices that results in a data breach. Any failure to comply with the laws and regulations surrounding the
protection of personal information, privacy and data security could subject us to legal and reputational risks and costs, including significant fines for non-
compliance, any of which could have a negative impact on revenues and profits.

Because we and the IOs accept payments using a variety of methods, including cash and checks, credit and debit cards, Electronic Benefit Transfer
(“EBT”) cards and gift cards, we may be subject to additional rules, regulations, compliance requirements and higher fraud losses. For certain payment
methods, we or the IOs pay interchange and other related card acceptance fees, along with additional transaction processing fees. We and the IOs rely on
third parties to provide payment transaction processing services, including the processing of credit cards, debit cards, EBT cards and gift cards, and it could
disrupt our business if these companies become unwilling or unable to provide these services to us, experience a data security incident or fail to comply
with applicable laws, rules and industry standards.

We  are  also  subject  to  payment  card  association  operating  rules,  including  data  security  rules,  certification  requirements  and  rules  governing
electronic  funds  transfers,  which  could  change  over  time.  For  example,  we  and  the  IOs  are  subject  to  Payment  Card  Industry  Data  Security  Standards,
which contain compliance guidelines and standards with regard to our security surrounding the physical and electronic storage, processing and transmission
of individual cardholder data. In addition, if our internal systems are breached or compromised, we and the IOs may be liable for card re-issuance costs,
subject  to  fines  and  higher  transaction  fees  and  lose  our  ability  to  accept  credit  and/or  debit  card  payments  from  our  customers,  and  our  business  and
operating results could be materially adversely affected.

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Any  material  disruption  to  our  information  technology  systems  as  a  result  of  external  factors  or  challenges  or  difficulties  in  maintaining  or
updating  our  existing  technology,  including  modernizing  components  of  our  existing  system  architecture,  or  developing  or  implementing  new
technology could have a material adverse effect on our business or results of operations.

We rely on a variety of information technology systems for the efficient functioning of our business, including point of sale, inventory management,
purchasing, financials, logistics, accounts payable and human resources information systems. We are dependent on the integrity, security and consistent
operation of these systems and related back-up systems. Such systems are subject to damage or interruption from power outages, facility damage, computer
and  telecommunications  failures,  computer  viruses,  cybersecurity  breaches,  cyber  attacks  (including  malicious  codes,  worms,  phishing  and  denial  of
service  attacks  and  ransomware),  software  upgrade  failures  or  code  defects,  natural  disasters  and  human  error.  Damage  or  interruption  to,  or  defects  of
design related to, these systems or the integration of such systems may require a significant investment to fix or replace, and we may suffer interruptions or
disruptions in our operations in the interim, may experience loss or corruption of critical data and may receive negative publicity, all of which could have a
material adverse effect on our business or results of operations. Although we have taken steps designed to reduce the risk of these events occurring, there
can be no guarantee that we or a third party on which we rely will not suffer one of these events.

We  modify,  update  and  replace  our  systems  and  infrastructure  from  time  to  time,  including  by  adding  new  hardware,  software  and  applications;
maintaining,  updating  or  replacing  legacy  programs;  converting  to  global  systems;  integrating  new  service  providers;  and  adding  enhanced  or  new
functionality, such as cloud computing technologies. In addition, we have a customized enterprise resource planning system, components of which have
already  been  replaced  and  additional  components  of  which  we  anticipate  will  be  replaced  over  the  next  several  years,  including  our  financial  ledger,
inventory  management  platform  and  product  data  warehouse  system.  The  implementation,  operation,  and  proper  functionality  of  these  improvements  is
anticipated  to  require  a  significant  investment  of  financial,  human,  and  technical  resources.  It  is  possible  that  we  could  experience  implementation,
operational  and  functionality  issues,  delays,  higher  than  expected  costs  and  other  issues  during  the  course  of  implementing  and  utilizing  these
improvements. With any update or replacement of our systems and infrastructure there is a risk of business disruption, liability and reputational damage
associated  with  these  actions,  including  from  not  accurately  capturing  and  maintaining  data,  efficiently  testing  and  implementing  changes,  realizing  the
expected  benefit  of  the  change  and  managing  the  potential  disruption  of  the  actions  and  diversion  of  internal  teams’  attention  as  the  changes  are
implemented.

Further, potential issues associated with implementing technology initiatives and the time and resources required in seeking to optimize the benefits
of new elements of our systems and its infrastructure could reduce the efficiency of our operations in the short term. The efficient operation and successful
growth of our business depends upon our information systems, including our ability to operate, maintain and develop them effectively. A failure of those
systems could disrupt our business, subject us to liability, damage our reputation, or otherwise impact our financial results.

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Legal and Regulatory Risks

Real  or  perceived  concerns  that  products  we  and  the  IOs  sell  could  cause  unexpected  side  effects,  illness,  injury  or  death  could  expose  us  to
lawsuits and harm our reputation, which could result in unexpected costs.

If our products do not meet applicable safety standards or our customers’ expectations regarding safety, we could experience lost sales, increased
costs, litigation or reputational harm. Any lost confidence on the part of our customers would be difficult and costly to reestablish. Issues regarding the
quality or safety of any food items sold by us, regardless of the cause, could have a substantial and adverse effect on our sales and operating results.

There is increasing governmental scrutiny and regulation of and public awareness regarding food safety. Unexpected side effects, illness, injury or
death  caused  by  products  we  and  the  IOs  sell  or  involving  suppliers  that  supply  us  with  products  could  result  in  the  discontinuance  of  sales  of  these
products  or  our  relationship  with  such  suppliers  or  prevent  us  from  achieving  market  acceptance  of  the  affected  products.  We  cannot  be  sure  that
consumption or use of our products will not cause side effects, illness, injury or death in the future, as product deficiencies might not be identified before
we sell such products to our customers.

We  also  may  be  subject  to  claims,  lawsuits  or  government  investigations  relating  to  such  matters  resulting  in  costly  product  recalls  and  other
liabilities  that  could  materially  adversely  affect  our  business  and  results  of  operations.  Even  if  a  product  liability  claim  is  unsuccessful  or  is  not  fully
pursued, negative publicity could materially adversely affect our reputation with existing and potential customers and our corporate and brand image, and
these effects could persist over the long term. Any claims brought against us may exceed our existing or future insurance policy coverage or limits. Any
judgment against us that is in excess of our policy limits would have to be paid from our cash reserves, which would reduce our capital resources. Further,
we may not have sufficient capital resources to pay a judgment, in which case our creditors could levy against our assets.

We  are  subject  to  laws  and  regulations  generally  applicable  to  retailers.  Compliance  with,  failure  to  comply  with,  or  changes  to  such  laws  and
regulations could have a material adverse effect on our business and financial performance.

Our business is subject to numerous and frequently changing federal, state and local laws and regulations. We routinely incur significant costs in
complying with these regulations. The complexity of the regulatory environment in which we and the IOs operate and the related cost of compliance are
increasing  due  to  additional  legal  and  regulatory  requirements,  our  expanding  operation  and  increased  enforcement  efforts.  Further,  uncertainties  exist
regarding  the  future  application  of  certain  of  these  legal  requirements  to  our  business.  New  or  existing  laws,  regulations  and  policies,  liabilities  arising
thereunder  and  the  related  interpretations  and  enforcement  practices,  particularly  those  dealing  with  environmental  protection  and  compliance,  taxation,
zoning and land use, workplace safety, public health, community right-to-know, product safety or labeling, food safety, alcohol and beverage sales, vitamin
and  supplements,  information  security  and  privacy  and  labor  and  employment,  among  others,  or  changes  in  existing  laws,  regulations,  policies  and  the
related interpretations and enforcement practices, particularly those governing the sale of products, may result in significant added expenses or may require
extensive system and operating changes that may be difficult to implement and/or could materially increase our cost of doing business. For example, we or
the IOs have had to comply with recent new laws in many of the states or counties in which we operate regarding recycling, waste, minimum wages, sick
time, vacation, plastic bag and straw bans and sugar taxes. In addition, we and the IOs are subject to environmental laws pursuant to which we and the IOs
could be strictly and jointly and severally liable for any contamination at our current or former locations, or at third-party waste disposal sites, regardless of
our knowledge of or responsibility for such contamination.

Approximately 10% of sales are in the form of EBT payments and a substantial portion of these payments may be related to benefits associated with
the Supplemental Nutritional Assistance Program (“SNAP”). Accordingly, changes in EBT regulations by the U.S. Department of Agriculture or in SNAP
benefits by Congress could adversely affect our financial performance.

We cannot assure you that we or the IOs will comply promptly and fully with all laws, regulations, policies and the related interpretations that apply
to our stores. Untimely compliance or noncompliance with applicable regulations or untimely or incomplete execution of a required product recall, can
result  in  the  imposition  of  penalties  (including  loss  of  licenses,  eligibility  to  accept  certain  government  benefits  such  as  SNAP  or  significant  fines  or
monetary penalties), civil or criminal liability, damages, class action litigation or other litigation, in addition to reputational damage, which could have a
material adverse effect on our business, financial condition and results of operations.

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Legal proceedings from customers, suppliers, employees, governments or competitors could materially impact our business, reputation, financial
condition, results of operations and cash flows.

From time to time, we are subject to allegations, and may be party to legal claims and regulatory proceedings, relating to our business operations.
Such  allegations,  claims  and  proceedings  may  be  brought  by  third  parties,  including  our  customers,  suppliers,  employees,  governmental  or  regulatory
bodies or competitors, and may include class actions. The outcome of litigation, particularly class action lawsuits, is difficult to assess or quantify. Plaintiffs
in these types of lawsuits may seek recovery of very large or indeterminate amounts, and the magnitude of the potential loss relating to such lawsuits may
remain unknown for substantial periods of time. While the IOs and suppliers will typically indemnify us for certain adverse outcomes, we may still bear
significant expenses related to such proceedings. While we maintain insurance, insurance coverage may not be adequate, and the cost to defend against
future litigation may be significant.

From time to time, our employees may bring lawsuits against us regarding discrimination, creating a hostile workplace, sexual harassment and other
employment issues. The IOs may also experience similar lawsuits from their own employees. In recent years, companies have experienced an increase in
the  number  of  discrimination  and  harassment  and  wage  and  hour  claims  generally.  Coupled  with  the  expansion  of  social  media  platforms  that  allow
individuals  with  access  to  a  broad  audience,  these  claims  have  had  a  significant  negative  impact  on  some  businesses.  Some  companies  that  have  faced
employment- or harassment-related lawsuits have had to terminate management or other key personnel, and have suffered reputational harm. If we were to
face any employment-related or other claims, our reputation and business could be negatively affected. In addition, such lawsuits brought against the IOs,
even if we are not named or are ultimately not found liable, could adversely impact our reputation and business.

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Risks Related to Our IO Model

If the IOs are not successful in managing their business, our financial results and brand image could be negatively affected.

The financial health of the IOs is critical to their and our success. The IOs are business entities owned by entrepreneurs who generally live in the
same  community  as  the  store  that  they  operate  as  our  independent  contractor.  IOs  are  responsible  for  operating  their  store  consistent  with  our  brand
standards, hiring and supervising store-level employees, merchandising and selling products and managing and paying the expenses associated with their
business. Although we select IOs through a rigorous vetting and training process, and continue to help IOs develop their business skills after they enter into
an Operator Agreement with us, it is difficult to predict in advance whether a particular IO will be successful. If an IO is unable to successfully establish,
manage and operate the store, their store’s performance and quality of service could be materially adversely affected. In addition, any poor performance
could negatively affect our financial results and our brand reputation.

Failure of the IOs to repay notes outstanding to us may materially adversely affect our financial performance.

We extend financing to IOs for their initial startup costs in the form of notes payable to us that bear interest at rates between 3.00% and 9.95%.
There can be no assurance that any IO, will achieve long-term store volumes or profitability that will allow them to repay any amounts due nor is there any
assurance that any IO will be able to repay amounts due through other means.

The  outstanding  aggregate  balance  of  notes  receivable  from  IOs  has  increased  over  time  as  we  have  accelerated  new  store  growth  and  initial  IO
capital and working capital requirements have increased. This balance may continue to increase as we open new stores. There were $37.2 million and $32.0
million of notes to IOs outstanding as of January 2, 2021 and December 28, 2019, respectively, and $7.6 million and $9.8 million reserved as of January 2,
2021 and December 28, 2019, respectively.

If we are unable to attract and retain qualified IOs, our financial performance may be negatively affected.

Our future growth and performance depend on our ability to attract, develop and retain qualified IOs who understand and appreciate our culture and
are able to represent our brand effectively. A material decrease in profitability of the IOs may make it more difficult for us to attract and retain qualified
IOs. While we use a variety of methods to attract and develop the IOs, including through our Aspiring Operators in Training (“AOT”) program, there can
be no assurance that we will continue to be able to recruit and retain a sufficient number of qualified AOTs and other candidates to open successful new
locations in order to meet our growth targets. Our ability to maintain our current performance and achieve future growth additionally depends on the IOs’
ability to meet their labor needs while controlling wage and labor-related costs.

If the IOs are unable to avoid excess inventory shrink, our business and results of operations may be adversely affected.

The  IOs  order  merchandise  solely  from  us,  which  we,  in  turn,  deliver  to  IOs  on  a  consignment  basis.  As  a  result,  we  retain  ownership  of  all
merchandise until the point in time that merchandise is sold to a customer. The IOs, however, are responsible for inventory management at their stores. Any
spoiled, damaged or stolen merchandise, markdowns or price changes impact gross profit and, therefore, IO commission. We generally split these losses
equally  with  IOs,  however,  excessive  levels  of  shrink  are  deducted  from  commissions  paid  to  IOs.  Excessive  shrink  generally  indicates  poor  inventory
management and the IO’s failure to use due care to secure their store against theft. If IOs were to not effectively control or manage inventory in their stores,
they could experience higher rates of inventory shrink which could have a material adverse effect on their financial health, which in turn, may materially
and adversely affect our business and results of operations.

Our Operator Agreements may be terminated, and any loss or changeover of an IO may cause material business disruptions.

Each Operator Agreement is subject to termination by either party without cause upon 75 days’ notice. We may also terminate immediately “for
cause.” The “for cause” termination triggers include, among other things, a failure to meet our brand standards, misuse of our trademarks and actions that in
our reasonable business judgment threaten to harm our business reputation.

If we or an IO terminates the Operator Agreement then we must approve a new IO for that store. Any IO changeover consumes substantial time and
resources. Often, a changeover will involve more than one transition, as an IO may move from an existing store, thereby creating an opening at the IO’s
previous store. A failure to transition a store successfully to

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another  IO  can  negatively  impact  the  customer  experience  or  compromise  our  brand  standards.  Termination  of  an  Operator  Agreement  could  therefore
result in the reduction of our sales and operating cash flow, and may materially adversely affect our business, financial condition and results of operations.

Legal proceedings initiated against the IOs could materially impact our business, reputation, financial condition, results of operations and cash
flows.

We  and  the  IOs  are  subject  to  a  variety  of  litigation  risks,  including,  but  not  limited  to,  individual  personal  injury,  product  liability,  intellectual
property, employment-related actions, litigation with or involving our relationship with IOs and property disputes and other legal actions in the ordinary
course of our respective businesses. If the IOs are unable to provide an adequate remedy in a legal action, the plaintiffs may attempt to hold us liable. We
maintain  that  under  current  applicable  laws  and  regulations  we  are  not  joint  employers  with  the  IOs,  and  should  not  be  held  liable  for  their  actions.
However, these types of claims may increase costs and affect the scope and terms of insurance or indemnifications we and the IOs may have.

Our  Operator  Agreements  require  each  IO  to  maintain  certain  insurance  types  and  levels.  Losses  arising  from  certain  extraordinary  hazards,
employment  matters  or  other  matters,  however,  may  not  be  covered,  and  insurance  may  not  be  available  (or  may  be  available  only  at  prohibitively
expensive rates) with respect to many other risks, or IOs may fail to procure the required insurance. Moreover, any loss incurred could exceed policy limits
and policy payments made to IOs may not be made on a timely basis.

Any legal actions against the IOs may negatively affect the reputation of our brand, which could result in a reduction of our sales and operating cash

flow, which could be material and which could adversely affect our business, financial condition and results of operations.

In the past, certain business models that use independent contractors to sell directly to customers have been subject to challenge under various
laws, including laws relating to franchising, misclassification and joint employment. If our business model is determined to be a franchise, if IOs
are found not to be independent contractors, but our employees, or if we are found to be a joint employer of an IO’s employees, our business and
operations could be materially adversely affected.

The  IOs  are  independent  contractors.  Independent  contractors  and  the  companies  that  engage  their  services  have  come  under  increased  legal  and
regulatory scrutiny in recent years as courts have adopted new standards for these classifications and federal legislators continue to introduce legislation
concerning the classification of independent contractors as employees, including legislation that proposes to increase the tax and labor penalties against
employers who intentionally or unintentionally misclassify employees as independent contractors and are found to have violated employees’ overtime or
wage  requirements.  Federal  and  state  tax  and  other  regulatory  authorities  and  courts  apply  a  variety  of  standards  in  their  determination  of  independent
contractor  status.  For  example,  the  California  state  legislature  recently  enacted  AB-5,  which  became  effective  in  California  on  January  1,  2020.  AB-5
codifies a new test for determining worker classification that is much narrower than the traditional standard in defining the scope of who is classified as an
independent  contractor.  Given  AB-5’s  recent  enactment,  there  has  been  limited  guidance  to  date  regarding  interpretation  or  enforcement,  and  there  is  a
significant degree of uncertainty regarding its application. In addition, AB-5 has been the subject of widespread national discussion and it is possible that
other jurisdictions may enact similar laws. There is a risk that a governmental agency or court could disagree with our assessment that IOs are independent
contractors or that other laws and regulations could change. If any IOs were determined to be our employees, we would incur additional exposure under
federal  and  state  tax,  workers’  compensation,  unemployment  benefits,  labor,  employment,  environmental  and  tort  laws,  which  could  potentially  include
prior periods, as well as potential liability for employee benefits and tax withholdings.

Even if IOs are properly classified as independent contractors, there is a risk that a governmental agency or court might disagree with our assessment
that each IO is the sole employer of its workers and seek to hold us jointly and separately responsible as a co-employer of an IO’s workers. In this case, we
would incur additional exposure under federal and state tax, workers’ compensation, unemployment benefits, labor, employment and tort laws, which could
potentially  include  prior  periods,  as  well  as  potential  liability  for  employee  benefits  and  tax  withholdings  since  joint  employers  are  each  separately
responsible for their co-employees’ benefits. A misclassification ruling would mean that both IOs and IOs’ employees are our employees, it would also
mean that an IOs’ employees are also our employees.

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We  continue  to  observe  and  monitor  our  compliance  with  current  applicable  laws  and  regulations,  but  we  cannot  predict  whether  laws  and
regulations adopted in the future, or standards adopted by the courts, regarding the classification of independent contractors will materially adversely affect
our business or operations. Further, if we were to become subject to franchise laws or regulations, it would require us to provide additional disclosures,
register with state franchise agencies, impact our ability to terminate our Operator Agreements and may increase the expense of, or adversely impact our
recruitment of new IOs.

Our success depends on our ability to maintain positive relationships with the IOs and any failure to maintain our relationships on positive terms
could materially adversely affect our business, reputation, financial condition and results of operations.

The IOs develop and operate their stores under terms set forth in our Operator Agreements. These agreements give rise to relationships that involve a
complex set of mutual obligations and depends on mutual cooperation and trust. We have a standard Operator Agreement that we use with the IOs, which
contributes to uniformity of brand standards. We generally have positive relationships with the IOs, based in part on our common understanding of our
mutual rights and obligations under the Operator Agreement. However, we and the IOs may not always maintain a positive relationship or always interpret
the  Operator  Agreement  in  the  same  way.  Our  failure  to  maintain  positive  relationships  with  the  IOs  could  individually  or  in  the  aggregate  cause  us  to
change or limit our business practices, which may make our business model less attractive to the IOs or stockholders or more costly to operate. Active
and/or potential disputes with IOs could damage our brand image and reputation.

The success of our business depends in large part on our ability to maintain IOs in profitable stores. If we fail to maintain our IO relationships on
acceptable terms, or if one or more of the more profitable IOs were to terminate their Operator Agreements, become insolvent or otherwise fail to comply
with brand standards, our business, reputation, financial condition and results of operations could be materially and adversely affected.

The IOs could take actions that could harm our business.

The IOs are contractually obligated to operate their stores in accordance with the brand standards set forth in the Operator Agreements. However,
IOs are independent contractors whom we do not control. The IOs operate and oversee the daily operations of their stores and have sole control over all of
their  employees  and  other  workforce  decisions.  As  a  result,  IOs  make  decisions  independent  of  us  that  bear  directly  on  the  ultimate  success  and
performance of their store. Nevertheless, the nature of the brand license creates a symbiotic relationship between our outcome and each IO. Indeed, because
we and each of the IOs associate our separate businesses with the Grocery Outlet name and brand reputation, the failure of any IO to comply with our brand
standards could potentially have repercussions that extend beyond that IO’s own market area and materially adversely affect not only our business, but the
business  of  other  IOs  and  the  general  brand  image  and  reputation  of  the  Grocery  Outlet  name.  This,  in  turn,  could  materially  and  adversely  affect  our
business and operating results. If any particular IO operates a store in a manner inconsistent with our brand standards, we cannot assure you that we will be
able to terminate the Operator Agreement of that IO without disruptions to the operations and sales of that IO’s store or other stores.

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Risks Associated with Our Indebtedness

Our substantial indebtedness could materially adversely affect our financial condition and our ability to operate our business, react to changes in
the  economy  or  industry  or  pay  our  debts  and  meet  our  obligations  under  our  debt  and  could  divert  our  cash  flow  from  operations  for  debt
payments.

As of January 2, 2021, we had a significant amount of indebtedness comprised of total borrowings under our First Lien Credit Agreement of $460.0
million. We have liquidity through a largely undrawn $100.0 million revolving credit facility under our First Lien Credit Agreement, under which we had
$96.5 million of availability after giving effect to outstanding letters of credit. See “Item 7. Management’s Discussion and Analysis of Financial Condition
and  Results  of  Operations—Liquidity  and  Capital  Resources.”  In  addition,  subject  to  restrictions  in  our  First  Lien  Credit  Agreement,  we  may  incur
additional debt.

Our substantial debt could have important consequences to you, including the following:

•

•

it  may  be  difficult  for  us  to  satisfy  our  obligations,  including  debt  service  requirements  under  our  outstanding  debt,  resulting  in  possible
defaults on and acceleration of such indebtedness;

our  ability  to  obtain  additional  financing  for  working  capital,  capital  expenditures,  debt  service  requirements  or  other  general  corporate
purposes may be impaired;

•

a substantial portion of cash flow from operations may be dedicated to the payment of principal and interest on our debt, therefore reducing
our ability to use our cash flow to fund our operations, capital expenditures, future business opportunities, acquisitions and other purposes;
• we  are  more  vulnerable  to  economic  downturns  and  adverse  industry  conditions  and  our  flexibility  to  plan  for,  or  react  to,  changes  in  our

business or industry is more limited;

•

•

our ability to capitalize on business opportunities and to react to competitive pressures, as compared to our competitors, may be compromised
due to our high level of debt; and

our ability to borrow additional funds or to refinance debt may be limited.

Furthermore,  all  of  our  debt  under  our  First  Lien  Credit  Agreement  bears  interest  at  variable  rates.  If  these  rates  were  to  increase  significantly,
whether because of an increase in market interest rates or a decrease in our creditworthiness, our ability to borrow additional funds may be reduced and the
risks related to our substantial debt would intensify.

Servicing our debt requires a significant amount of cash. Our ability to generate sufficient cash depends on numerous factors beyond our control,
and we may be unable to generate sufficient cash flow to service our debt obligations.

Our business may not generate sufficient cash flow from operating activities to service our debt obligations. Our ability to make payments on and to
refinance our debt and to fund planned capital expenditures depends on our ability to generate cash in the future. To some extent, this is subject to general
economic, financial, competitive, legislative, regulatory and other factors that are beyond our control.

If we are unable to generate sufficient cash flow from operations to service our debt and meet our other commitments, we may need to refinance all
or a portion of our debt, sell material assets or operations, delay capital expenditures or raise additional debt or equity capital. We may not be able to effect
any of these actions on a timely basis, on commercially reasonable terms or at all, and these actions may not be sufficient to meet our capital requirements.
In addition, the terms of our existing or future debt agreements may restrict us from pursuing any of these alternatives.

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Restrictive covenants in our First Lien Credit Agreement may restrict our ability to pursue our business strategies, and failure to comply with any
of these restrictions could result in acceleration of our debt.

The  operating  and  financial  restrictions  and  covenants  in  our  First  Lien  Credit  Agreement  may  materially  adversely  affect  our  ability  to  finance

future operations or capital needs or to engage in other business activities. Such restrictions and covenants limit our ability, among other things, to:

pay dividends on or make distributions in respect of our common stock or make other restricted payments;

sell certain assets;

incur additional debt or issue certain preferred shares;

•
•
• make certain investments;
•
•
•
• make certain payments in respect of certain junior debt obligations;
•
•

designate our subsidiaries as unrestricted subsidiaries.

enter into certain transactions with our affiliates; and

create liens on certain assets to secure debt;

consolidate, merge, sell or otherwise dispose of all or substantially all of our assets;

A breach of any of these covenants could result in a default under our First Lien Credit Agreement. Upon the occurrence of an event of default under
our First Lien Credit Agreement, the lenders could elect to declare all amounts outstanding under our First Lien Credit Agreement to be immediately due
and payable and terminate all commitments to extend further credit. If we were unable to repay those amounts, the lenders under our First Lien Credit
Agreement could proceed against the collateral granted to them to secure that indebtedness. We have pledged a significant portion of our assets as collateral
to secure our First Lien Credit Agreement. Our future operating results may not be sufficient to enable compliance with the financial maintenance covenant
in our First Lien Credit Agreement, or any other indebtedness and we may not have sufficient assets to repay amounts outstanding under our First Lien
Credit Agreement. In addition, in the event of an acceleration of our debt upon a default, we may not have or be able to obtain sufficient funds to make any
accelerated payments.

Furthermore, the terms of any future indebtedness we may incur could have further additional restrictive covenants. We may not be able to maintain
compliance with these covenants in the future, and in the event that we are not able to maintain compliance, we cannot assure you that we will be able to
obtain waivers from the lenders or amend the covenants.

Despite  current  debt  levels,  we  and  our  subsidiaries  may  still  be  able  to  incur  substantially  more  debt.  This  could  further  exacerbate  the  risks
associated with our substantial leverage.

We and our subsidiaries may be able to incur substantial additional debt in the future. Although our First Lien Credit Agreement contains restrictions
on the incurrence of additional debt, these restrictions are subject to a number of qualifications and exceptions, and the debt incurred in compliance with
these restrictions could be substantial. Additionally, we may successfully obtain waivers of these restrictions. If we incur additional debt above the levels
currently in effect, the risks associated with our leverage, including those described above, would increase. Our First Lien Credit Agreement includes a
$100.0 million revolving credit facility under which we had $96.5 million of availability as of January 2, 2021 after giving effect to outstanding letters of
credit.

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Risks Related to Accounting, Tax and Financial Statement Matters

Goodwill, other intangible assets and long-lived assets represent a significant portion of our total assets, and any impairment of these assets could
materially adversely affect our financial condition and results of operations.

We monitor the recoverability of our long-lived assets, such as our store investments, and evaluate them annually to determine if impairment has
occurred. Accounting rules require us to review the carrying value of our goodwill and other intangible assets for impairment annually or whenever events
or changes in circumstances indicate that the carrying value of such assets may not be fully recoverable. Such indicators are based on market conditions
and  the  operational  performance  of  our  business.  If  the  testing  performed  indicates  that  impairment  has  occurred,  we  are  required  to  record  a  non-cash
impairment  charge  for  the  difference  between  the  carrying  value  of  the  intangible  assets  or  goodwill  and  the  fair  value  of  the  intangible  assets  and  the
implied fair value of the goodwill, respectively, in the period the determination is made. The testing of long-lived assets, intangible assets and goodwill for
impairment requires us to make estimates that are subject to significant assumptions about our future sales, profitability, cash flow, fair value of assets and
liabilities,  weighted  average  cost  of  capital,  as  well  as  other  assumptions.  Changes  in  these  estimates,  or  changes  in  actual  performance  compared  with
these estimates, may affect the fair value of intangible assets or goodwill, which may result in an impairment charge.

We may take impairment charges in the future based on such assumptions. We cannot accurately predict the amount or timing of any impairment of
assets. If a significant amount of our goodwill and other intangible assets were deemed to be impaired, our financial condition and results of operations
could be materially adversely affected.

A significant decline in our operating profit and taxable income may impair our ability to realize the value of our deferred tax assets.

We  are  required  by  accounting  rules  to  periodically  assess  our  deferred  tax  assets  for  a  valuation  allowance,  if  necessary.  In  performing  these
assessments, we use our historical financial performance to determine whether we have potential valuation allowance concerns and as evidence to support
our  assumptions  about  future  financial  performance.  A  significant  decline  in  our  financial  performance  could  negatively  affect  the  results  of  our
assessments  of  the  recoverability  of  our  deferred  tax  assets.  A  valuation  allowance  against  our  deferred  tax  assets  could  be  material  and  could  have  a
material adverse impact on our financial condition and results of operations.

Tax matters could materially adversely affect our results of operations and financial condition.

We are subject to federal and state income and other taxes in the United States. We compute our income tax provision based on enacted federal and
state tax rates. Additionally, changes in the enacted tax rates, adverse outcomes in tax audits, or any change in the pronouncements relating to accounting
for income taxes could have a material adverse effect on our financial condition and results of operations.

As of January 2, 2021, we had a tax-effected deferred tax asset of $345.0 million. Our ability to use our deferred tax asset is dependent on our ability
to generate future earnings within the operating loss carry-forward periods, which are generally 20 years. Some or all of our deferred tax asset could expire
unused if we are unable to generate taxable income in the future sufficient to utilize the deferred tax asset, or we enter into transactions that limit our right
to use it. If a material portion of our deferred tax asset expires unused, it could have a material adverse effect on our future business, results of operations,
financial condition and the value of our common stock. Our ability to realize the deferred tax asset is periodically reviewed and any necessary valuation
allowance is recorded or adjusted accordingly.

In  addition,  certain  states  and  local  jurisdictions  have  approved  or  proposed  gross  receipt  tax  measures.  For  example,  effective  January  1,  2020,
Oregon  enacted  a  gross  receipts  tax  which  established  a  new  0.57%  gross  receipts  tax.  Should  these  gross  receipt  tax  measures  succeed  in  other
jurisdictions in which we operate, we anticipate an increase in our operating expenses.

Changes in accounting rules or interpretations thereof, changes to underlying legal agreements as well as other factors applicable to our analysis
of the IO entities as variable interest entities could significantly impact our ability to issue our financial statements on a timely basis.

In accordance with the variable interest entities sub-section of Accounting Standards Codification Topic 810, Consolidation, we assess during each
of our reporting periods whether we are considered the primary beneficiary of a variable interest entity (“VIE”) and therefore are required to consolidate
the VIE in our financial statements. We have concluded that the IO entities represent VIEs. However, we have concluded we are not such VIE’s primary
beneficiary and, accordingly, we do not consolidate the IO entities’ financial information. Changes in accounting rules or interpretations thereof, changes to
the underlying Operator Agreements (as defined elsewhere in this report) as well as

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other factors that may impact the economic performance of the IO entities which may be relevant to our analysis of whether to consolidate the IO entities as
VIEs could significantly impact our ability to issue our financial statements on a timely basis if, as a result, we are determined to be the primary beneficiary
of  the  IO  entities  and  should  consolidate  such  entities.  For  example,  collecting  the  requisite  accounting  data  from  certain  of  our  IO  entities  in  order  to
consolidate their financial information would involve substantial time, effort and cost.

Failure  to  comply  with  requirements  to  design,  implement  and  maintain  effective  internal  controls  could  have  a  material  adverse  effect  on  our
business and stock price.

As  a  public  company,  we  have  significant  requirements  for  enhanced  financial  reporting  and  internal  controls.  The  process  of  designing  and
implementing  effective  internal  controls  is  a  continuous  effort  that  requires  us  to  anticipate  and  react  to  changes  in  our  business  and  the  economic  and
regulatory environments and to expend significant resources to maintain a system of internal controls that is adequate to satisfy our reporting obligations as
a  public  company.  If  we  are  unable  to  maintain  appropriate  internal  financial  reporting  controls  and  procedures,  it  could  cause  us  to  fail  to  meet  our
reporting  obligations  on  a  timely  basis,  result  in  material  misstatements  in  our  consolidated  financial  statements  and  harm  our  results  of  operations.  In
addition, we are required, pursuant to Section 404, to furnish a report by management on, among other things, the effectiveness of our internal control over
financial  reporting  in  each  annual  report  on  Form  10-K.  This  assessment  needs  to  include  disclosure  of  any  material  weaknesses  identified  by  our
management in our internal control over financial reporting. The rules governing the standards that must be met for our management to assess our internal
control  over  financial  reporting  are  complex  and  require  significant  documentation,  testing  and  possible  remediation.  Testing  and  maintaining  internal
controls may divert our management’s attention from other matters that are important to our business. Our independent registered public accounting firm is
required to issue an attestation report on effectiveness of our internal controls in each annual report on Form 10-K.

In  connection  with  maintaining  the  necessary  procedures  and  practices  related  to  internal  control  over  financial  reporting,  we  may  identify
deficiencies that we may not be able to remediate in time to meet the deadline imposed by the Sarbanes-Oxley Act for compliance with the requirements of
Section 404. In addition, we may encounter problems or delays in completing the remediation of any deficiencies identified by our independent registered
public accounting firm in connection with the issuance of their attestation report.

Our testing, or the subsequent testing by our independent registered public accounting firm, may reveal deficiencies in our internal controls over
financial  reporting  that  are  deemed  to  be  material  weaknesses.  A  material  weakness  in  internal  control  could  result  in  our  failure  to  detect  a  material
misstatement of our annual or quarterly consolidated financial statements or disclosures. We may not be able to conclude on an ongoing basis that we have
effective internal control over financial reporting in accordance with Section 404. If we are unable to conclude that we have effective internal control over
financial reporting, investors could lose confidence in our reported financial information, which could have a material adverse effect on the trading price of
our common stock.

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Risks Related to Ownership of Our Common Stock

Our  quarterly  operating  results  fluctuate  and  may  fall  short  of  prior  periods,  our  projections  or  the  expectations  of  securities  analysts  or
investors, which could materially adversely affect our stock price.

Our operating results have fluctuated from quarter to quarter at points in the past, and they may do so in the future. Therefore, results of any one
fiscal quarter are not a reliable indication of results to be expected for any other fiscal quarter or for any year. If we fail to increase our results over prior
periods, to achieve our projected results or to meet the expectations of securities analysts or investors, our stock price may decline, and the decrease in the
stock price may be disproportionate to the shortfall in our financial performance. Results may be affected by various factors, including those described in
these risk factors. We maintain a forecasting process that seeks to plan sales and align expenses. If we do not control costs or appropriately adjust costs to
actual results, or if actual results differ significantly from our forecast, our financial performance could be materially adversely affected.

We  are  a  holding  company  with  no  operations  and  rely  on  our  operating  subsidiaries  to  provide  us  with  funds  necessary  to  meet  our  financial
obligations.

We are a holding company with no material direct operations. Our principal assets are the shares of common stock of Globe Intermediate Corp. that
we hold. Globe Intermediate Corp. is the indirect parent of Grocery Outlet Inc. which, together with its subsidiaries, owns substantially all of our operating
assets. As a result, we are dependent on loans, dividends and other payments from our subsidiaries to generate the funds necessary to meet our financial
obligations. Our subsidiaries are legally distinct from us and may be prohibited or restricted from paying dividends or otherwise making funds available to
us under certain conditions. If we are unable to obtain funds from our subsidiaries, we may be unable to meet our financial obligations.

We currently do not intend to declare dividends on our common stock in the foreseeable future and, as a result, your only opportunity to achieve a
return on your investment is if the price of our common stock appreciates.

We currently do not expect to declare any dividends on our common stock in the foreseeable future. Instead, we anticipate that all of our earnings in
the foreseeable future will be used to provide working capital, to support our operations and to finance the growth and development of our business. In
addition, our ability to pay dividends on our common stock is currently limited by the covenants of our First Lien Credit Agreement and may be further
restricted by the terms of any future debt or preferred securities.

Future  sales,  or  the  perception  of  future  sales,  by  us  or  our  existing  stockholders  in  the  public  market  could  cause  the  market  price  for  our
common stock to decline.

Future sales of shares of our common stock in the public market, or the perception that such sales could occur, could harm the prevailing market
price  of  shares  of  our  common  stock.  These  sales,  or  the  possibility  that  these  sales  may  occur,  also  might  make  it  more  difficult  for  us  to  sell  equity
securities in the future at a time and at a price that we deem appropriate.

Holders  of  an  aggregate  of  7,445,040  shares  of  our  outstanding  common  stock  have  rights,  subject  to  some  conditions,  to  require  us  to  file
registration statements covering their shares or to include their shares in registration statements that we may file for ourselves or our stockholders. The
market price of our shares of common stock could drop significantly if the holders of these shares sell them or are perceived by the market as intending to
sell them. In the future, we may also issue our securities in connection with investments or acquisitions. The amount of shares of our common stock issued
in connection with an investment or acquisition could constitute a material portion of our then-outstanding shares of our common stock. Any issuance of
additional securities in connection with investments or acquisitions may result in additional dilution to you.

Provisions in our organizational documents could delay or prevent a change of control.

Certain  provisions  of  our  amended  and  restated  certificate  of  incorporation  and  amended  and  restated  bylaws  may  have  the  effect  of  delaying  or
preventing a merger, acquisition, tender offer, takeover attempt or other change of control transaction that a stockholder might consider to be in its best
interest, including attempts that might result in a premium over the market price of our common stock.

These provisions provide for, among other things:
•

the division of our board of directors into three classes, as nearly equal in size as possible, which directors in each class serving three-year terms
and with terms of the directors of only one class expiring in any given year;

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•

•
•
•

the ability of our board of directors to issue one or more series of preferred stock with voting or other rights or preferences that could have the
effect of impeding the success of an attempt to acquire us or otherwise effect a change of control;

advance notice for nominations of directors by stockholders and for stockholders to include matters to be considered at stockholder meetings;

certain limitations on convening special stockholder meetings; and

that certain provisions of our amended and restated certificate of incorporation and amended and restated bylaws may be amended only by the
affirmative  vote  of  the  holders  of  at  least  two-thirds  in  voting  power  of  all  the  then-outstanding  shares  of  our  stock  entitled  to  vote  thereon,
voting together as a single class

These provisions could make it more difficult for a third party to acquire us, even if the third-party’s offer may be considered beneficial by many of

our stockholders. As a result, our stockholders may be limited in their ability to obtain a premium for their shares.

Our amended and restated bylaws provide, subject to limited exceptions, that the Court of Chancery of the State of Delaware and, to the extent
enforceable,  the  federal  district  courts  of  the  United  States  of  America  will  be  the  sole  and  exclusive  forums  for  certain  stockholder  litigation
matters,  which  could  limit  our  stockholders’  ability  to  obtain  a  favorable  judicial  forum  for  disputes  with  us  or  our  directors,  officers  or
employees.

Our amended and restated bylaws provide, subject to limited exceptions, that unless we consent in writing to the selection of an alternative forum,
the Court of Chancery of the State of Delaware shall, to the fullest extent permitted by law, be the sole and exclusive forum for any (i) derivative action or
proceeding brought on behalf of our company, (ii) action asserting a claim of breach of a fiduciary duty owed by any director, officer or other employee of
our  company  to  the  Company  or  our  stockholders,  (iii)  action  asserting  a  claim  against  the  Company  or  any  director,  officer  or  other  employee  of  the
Company  arising  pursuant  to  any  provision  of  the  Delaware  General  Corporation  Law,  or  the  DGCL,  or  our  amended  and  restated  certificate  of
incorporation or our amended and restated bylaws or as to which the DGCL confers jurisdiction on the Court of Chancery of the State of Delaware or (iv)
action asserting a claim against the Company or any director, officer or other employee of the Company governed by the internal affairs doctrine. These
provisions shall not apply to suits brought to enforce a duty or liability created by the Securities Exchange Act of 1934, as amended (the "Exchange Act")
or  any  other  claim  for  which  the  federal  courts  have  exclusive  jurisdiction.  Unless  we  consent  in  writing  to  the  selections  of  an  alternative  forum,  the
federal district courts of the United States of America shall be the exclusive forum for the resolution of any complaint asserting a cause of action arising
under the Securities Act of 1933, as amended (the "Securities Act"), subject to and contingent upon a final adjudication in the State of Delaware of the
enforceability of such exclusive forum provision. Any person or entity purchasing or otherwise acquiring any interest in shares of our capital stock shall be
deemed to have notice of and consented to the forum provisions in our amended and restated bylaws.

These  choice  of  forum  provisions  may  limit  a  stockholder’s  ability  to  bring  a  claim  in  a  different  judicial  forum,  including  one  that  it  may  find
favorable or convenient for disputes with us or any of our directors, officers or other employees which may discourage lawsuits with respect to such claims.
Alternatively,  if  a  court  were  to  find  the  choice  of  forum  provisions  that  will  be  contained  in  our  amended  and  restated  bylaws  to  be  inapplicable  or
unenforceable with respect to one or more of the specified types of actions or proceedings, we may incur additional costs associated with resolving such
action in other jurisdictions, which could harm our business, operating results and financial condition.

Our board of directors is authorized to issue and designate shares of our preferred stock in additional series without stockholder approval.

Our  amended  and  restated  certificate  of  incorporation  authorizes  our  board  of  directors,  without  the  approval  of  our  stockholders,  to  issue
50,000,000 shares of our preferred stock, subject to limitations prescribed by applicable law, rules and regulations and the provisions of our amended and
restated certificate of incorporation, as shares of preferred stock in series, to establish from time to time the number of shares to be included in each such
series and to fix the designation, powers, preferences and rights of the shares of each such series and the qualifications, limitations or restrictions thereof.
The powers, preferences and rights of these additional series of preferred stock may be senior to or on parity with our common stock, which may reduce its
value.

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The market price of our common stock has been volatile and may continue to fluctuate substantially, which could result in substantial losses for
purchasers of our common stock.

The market price of our common stock has been highly volatile and may continue to fluctuate substantially due to a number of factors such as those

listed in “—Risks Related to Our Business” and the following:

General Risk Factors

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

results of operations that vary from the expectations of securities analysts and investors;

results of operations that vary from those of our competitors;

changes  in  expectations  as  to  our  future  financial  performance,  including  financial  estimates  and  investment  recommendations  by  securities
analysts and investors;

declines in the market prices of stocks generally;

strategic actions by us or our competitors;

announcements by us or our competitors of significant contracts, new products, acquisitions, joint marketing relationships, joint ventures, other
strategic relationships or capital commitments;

changes in general economic or market conditions or trends in our industry or markets;

changes in business or regulatory conditions;

additions or departures of key management personnel;

future sales of our common stock or other securities by us or our existing stockholders, or the perception of such future sales;

expiration of market standoff or lock-up agreements;

investor perceptions of the investment opportunity associated with our common stock relative to other investment alternatives;

the public’s response to press releases or other public announcements by us or third parties, including our filings with the SEC;

announcements relating to litigation;

guidance, if any, that we provide to the public, any changes in this guidance or our failure to meet this guidance;

the development and sustainability of an active trading market for our stock;

changes in accounting principles; and

other events or factors, including those resulting from natural disasters, war, acts of terrorism or responses to these events.

These  broad  market  and  industry  fluctuations  may  materially  adversely  affect  the  market  price  of  our  common  stock,  regardless  of  our  actual

operating performance. In addition, price volatility may be greater if the public float and trading volume of our common stock are low.

In  the  past,  following  periods  of  market  volatility,  stockholders  have  instituted  securities  class  action  litigation.  If  we  were  involved  in  securities
litigation, it could have a substantial cost and divert resources and the attention of executive management from our business regardless of the outcome of
such litigation.

If  securities  analysts  do  not  publish  research  or  reports  about  our  business  or  if  they  downgrade  our  stock  or  our  sector,  our  stock  price  and
trading volume could decline.

The  trading  market  for  our  common  stock  relies  in  part  on  the  research  and  reports  that  industry  or  financial  analysts  publish  about  us  or  our
business or industry. We do not control these analysts. Furthermore, if one or more of the analysts who do cover us downgrade our stock or our industry, or
the stock of any of our competitors, or publish inaccurate or unfavorable research about our business or industry, the price of our stock could decline. If one
or more of these analysts

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ceases coverage of us or fails to publish reports on us regularly, we could lose visibility in the market, which in turn could cause our stock price or trading
volume to decline.

Changes  in  accounting  standards  and  subjective  assumptions,  estimates  and  judgments  by  management  related  to  complex  accounting  matters
may materially impact reporting of our financial condition and results of operations.

Accounting  principles  generally  accepted  in  the  United  States  and  related  accounting  pronouncements,  implementation  guidelines,  and
interpretations we apply to a wide range of matters that are relevant to our business, such as accounting for long-lived asset impairment, goodwill, variable
interest entities and share-based compensation, are complex and involve subjective assumptions, estimates and judgments by our management. Changes in
these  rules  or  their  interpretation  or  changes  in  underlying  assumptions,  estimates  or  judgments  by  our  management  could  significantly  change  or  add
significant volatility to our reported or expected financial performance. For example, our adoption of Accounting Standards Codification Topic 842, Leases
in fiscal 2019 had a material impact on our financial statements.

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ITEM 1B. UNRESOLVED STAFF COMMENTS

None.

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ITEM 2. PROPERTIES

As of January 2, 2021, we leased 378 of our 380 stores and each of our self-operated distribution centers and warehouse facilities. The remaining
two stores were owned by IOs. Our stores are located in California, Washington, Oregon, Pennsylvania, Idaho and Nevada. Our initial lease terms for store
locations are typically ten years with options to renew for two or three successive five-year periods. Our corporate headquarters, located in Emeryville,
California, is leased under an agreement that expires in 2023, with options to renew for two successive five-year periods. Our three self-operated primary
distribution  centers  range  from  approximately  100,000  square  feet  to  approximately  400,000  square  feet.  Including  options  to  renew,  our  primary
distribution centers have leases expiring between 2023 and 2035.

We  believe  that  our  corporate  and  distribution  center  facilities  are  in  good  operating  condition  and  adequate  to  support  the  current  needs  of  our

business.

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ITEM 3. LEGAL PROCEEDINGS

From time to time, we may be party to litigation that arises in the ordinary course of our business. Management believes that we do not have any

pending litigation that, separately or in the aggregate, would have a material adverse effect on our results of operations, financial condition or cash flows.

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ITEM 4. MINE SAFETY DISCLOSURES

This item is not applicable.

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PART II

ITEM 5. MARKET FOR REGISTRANT'S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF
EQUITY SECURITIES

Market Information for Common Stock

Our common stock has traded on the Nasdaq Global Select Market under the symbol “GO” since our IPO on June 20, 2019. Prior to that date, there

was no public market for our common stock.

Stockholders

American Stock Transfer & Trust Company, LLC is the transfer agent and registrar for our common stock. As of February 25, 2021, there were 17
stockholders of record of our common stock. A substantially greater number of stockholders are "street name" or beneficial holders, whose shares are held
of record by banks, brokers and other financial institutions.

Dividend Policy

We currently do not expect to declare any dividends on our common stock in the foreseeable future. Instead, we anticipate that all of our earnings in
the foreseeable future will be used to provide working capital, to support our operations, to finance the growth and development of our business and to
reduce our net debt. Any determination to declare dividends in the future will be at the discretion of our board of directors, subject to applicable laws, and
will  be  dependent  on  a  number  of  factors,  including  our  earnings,  capital  requirements  and  overall  financial  condition.  In  addition,  because  we  are  a
holding  company,  our  ability  to  pay  dividends  on  our  common  stock  may  be  limited  by  restrictions  on  our  ability  to  obtain  sufficient  funds  through
dividends from subsidiaries, including restrictions under our First Lien Credit Agreement, and may be further restricted by the terms of any future debt or
preferred  securities.  See  NOTE  6—  Long-term  Debt  to  our  Consolidated  Financial  Statements  for  additional  information  about  our  First  Lien  Credit
Agreement.

Stock Performance Graph

The following graph shows a comparison of cumulative total return (equal to stock appreciation plus dividends) during each quarterly accounting

period from June 20, 2019 (the date our common stock began trading on the NASDAQ Global Select Market) through January 2, 2021 for:

• Grocery Outlet Holdings, Inc.

• Nasdaq Global Market Composite Index

• Nasdaq US Benchmark General Retailers Index

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We are required to provide a line-graph presentation comparing cumulative stockholder returns on an indexed basis with a broad equity market index
and either a published industry index or an index of peer companies selected by us. We have selected the Nasdaq Global Market Composite Index for the
broad equity market index and the Nasdaq US Benchmark General Retailers Index as the published industry index.

Notes:

• Assumes initial investment of $100.00 at our closing stock price on June 20, 2019 (our initial listing date). Total return includes reinvestment of

dividends.

•

•

If the quarterly accounting period end date ends on a day that is not a trading day, the preceding trading day is used.

The information included under the heading “Stock Performance Graph” in Item 5 of this Annual Report on Form 10-K is “furnished” and not
“filed” and shall not be deemed to be “soliciting material” or subject to Regulation 14A, shall not be deemed “filed” for purposes of Section 18 of
the Exchange Act or otherwise subject to the limitations of that section, and shall not be deemed incorporated by reference into any of our filings
under  the  Securities  Act  or  the  Securities  Exchange  Act,  whether  made  before  or  after  the  date  of  this  report  and  irrespective  of  any  general
incorporation by reference language in any such filing.

•

The stock price performance shown in the graph is not necessarily indicative of future price performance.

Unregistered Sales of Equity Securities

None.

Issuer Purchase of Equity Securities

During the quarter ended January 2, 2021, we did not purchase any of our equity securities that are registered under section 12(b) of the Securities

Exchange Act.

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ITEM 6. SELECTED FINANCIAL DATA

The following selected consolidated statements of operations data and consolidated balance sheets data are derived from our audited consolidated
financial  statements  and  should  be  read  in  conjunction  with  the  consolidated  financial  statements,  related  notes  thereto,  and  other  financial  information
included herein. Our historical results are not necessarily indicative of the results to be expected in any future period.

(1)

Consolidated Statements of Operations Data: 
Net sales
Cost of sales
Gross profit
Operating expenses:

Selling, general and administrative
Depreciation and amortization
Share-based compensation
Total operating expenses

Income from operations
Other expense:

Interest expense, net
Debt extinguishment and modification

Total other expense
Income before income taxes
Income tax expense (benefit)

Net income
Per Share Data:
Net income per share (basic and diluted):

Basic
Diluted

Weighted average shares outstanding (basic and diluted):

Basic
Diluted

January 2,
2021

December 28,
2019

Fiscal Year Ended
December 29,
2018

December 30,
2017

December 31,
2016

(in thousands, except per share data)

3,134,640  $
2,161,293 
973,347 

2,559,617  $
1,772,515 
787,102 

2,287,660  $
1,592,263 
695,397 

2,075,465  $
1,443,582 
631,883 

1,831,531 
1,270,354 
561,177 

772,409 
55,479 
38,084 
865,972 
107,375 

20,043 
198 
20,241 
87,134 
(19,579)
106,713  $

639,437 
47,883 
31,439 
718,759 
68,343 

45,927 
5,634 
51,561 
16,782 
1,363 
15,419  $

557,100 
45,421 
10,409 
612,930 
82,467 

55,362 
5,253 
60,615 
21,852 
5,984 
15,868  $

510,136 
43,152 
1,659 
554,947 
76,936 

49,698 
1,466 
51,164 
25,772 
5,171 
20,601  $

1.16  $
1.08  $

0.20  $
0.19  $

0.24  $
0.23  $

0.30  $
0.30  $

91,818 
98,452 

79,044 
81,863 

68,473 
68,546 

68,232 
68,332 

457,051 
37,152 
2,905 
497,108 
64,069 

47,147 
— 
47,147 
16,922 
6,724 
10,198 

0.15 
0.15 

68,260 
68,323 

$

$

$
$

_______________________
(1)

Our fiscal year ended January 2, 2021 consisted of 53 weeks, while all other fiscal years presented were 52-week years.

(1)

Consolidated Balance Sheet Data:
Cash and cash equivalents
Working capital
Total assets 
(2)
Total debt 
Total liabilities 
Total stockholders’ equity
Total liabilities and stockholders’ equity
_______________________
(1)

(1)

January 2,
2021

December 28,
2019

Fiscal Year Ended
December 29,
2018

(in thousands)

December 30,
2017

January 2,
2016

$

105,326  $
149,311 
2,485,624 
449,233 
1,563,317 
922,307 
2,485,624 

28,101  $
62,199 
2,185,529 
447,989 
1,440,145 
745,384 
2,185,529 

21,063  $
89,448 
1,376,862 
857,368 
1,076,911 
299,951 
1,376,862 

5,801  $

76,244 
1,317,871 
710,886 
890,738 
427,133 
1,317,871 

6,853 
68,186 
1,268,470 
711,866 
862,118 
406,352 
1,268,470 

Total assets and total debt for fiscal years 2020 and 2019 reflect the adoption of Accounting Standards Codification Topic 842, Leases on a modified retrospective
basis. All other fiscal years presented were not restated.
Total debt consists of the current and long-term portions of our total debt outstanding, net of debt discount and debt issuance costs. See NOTE 6—Long-term Debt to
our Consolidated Financial Statements for additional information.

(2)

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ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATION

You  should  read  the  following  discussion  of  our  financial  condition  and  results  of  operations  in  conjunction  with  the  consolidated  financial
statements and related notes thereto included in “Item 8. Financial Statements and Supplementary Data.” This discussion may contain forward-looking
statements based upon current expectations that involve risks and uncertainties. Our actual results may differ materially from those anticipated in these
forward-looking statements as a result of various factors, including those described in “Item 1A. Risk Factors” or in other sections of this report.

We operate on a fiscal year that ends on the Saturday closest to December 31st each year. References to fiscal 2020, fiscal 2019, and fiscal 2018
refer to the fiscal years ended January 2, 2021, December 28, 2019, and December 29, 2018, respectively. Our 2020 fiscal year consisted of 53 weeks,
while each of the remaining years listed were 52-week years.

OVERVIEW

We  are  a  high-growth,  extreme  value  retailer  of  quality,  name-brand  consumables  and  fresh  products  sold  through  a  network  of  independently
operated stores. Our flexible buying model allows us to offer quality, name-brand opportunistic products at prices generally 40% to 70% below those of
conventional retailers. Entrepreneurial independent operators (“IOs”) run our stores and create a neighborhood feel through personalized customer service
and a localized product offering. This differentiated approach has driven 17 consecutive years of positive comparable store sales growth. As of January 2,
2021, we had 380 stores throughout California, Washington, Oregon, Pennsylvania, Idaho and Nevada.

Initial Public Offering

On June 24, 2019, we completed our initial public offering (“IPO”) of 19,765,625 shares of our common stock at a public offering price of $22.00
per share for net proceeds of $407.7 million, after deducting underwriting discounts and commissions of $27.1 million. We also incurred offering costs
payable  by  us  of  $7.2  million  which  we  recognized  as  a  charge  to  additional  paid-in-capital.  The  shares  of  common  stock  sold  in  the  IPO  and  the  net
proceeds from the IPO included the full exercise of the underwriters’ option to purchase additional shares.

In connection with the closing of our IPO, we repaid in full the $150.0 million outstanding principal amount and $3.6 million accrued interest on our
second lien term loan and terminated the related loan agreement. Additionally, using the remainder of the net proceeds, together with excess cash on hand,
we prepaid a portion of the term loan outstanding under our first lien credit agreement, dated as of October 22, 2018 (as amended, the “First Lien Credit
Agreement”) totaling $248.0 million and $3.8 million of accrued interest. On October 23, 2019, we prepaid an additional $15.0 million of principal on the
term loan outstanding under our First Lien Credit Agreement. See “—Liquidity and Capital Resources” for additional information.

Secondary Public Offerings

On October 8, 2019, certain of our selling stockholders completed a secondary public offering of shares of our common stock. We did not receive
any of the proceeds from the sale of these shares by the selling stockholders. We incurred related offering costs of $1.1 million which we recognized in
selling,  general  and  administrative  expenses  during  fiscal  2019.  We  received  $3.2  million  in  cash  (excluding  withholding  taxes)  in  connection  with  the
exercise of 451,470 options by certain stockholders participating in this secondary public offering.

On February 3, 2020, certain of our selling stockholders completed another secondary public offering of shares of our common stock. We did not
receive  any  of  the  proceeds  from  the  sale  of  these  shares  by  the  selling  stockholders.  We  incurred  related  offering  costs  of  $1.1  million  which  we
recognized in selling, general and administrative expenses during fiscal 2020. We received $1.4 million in cash (excluding withholding taxes) in connection
with the exercise of 191,470 options by certain stockholders participating in this secondary public offering.

On  April  27,  2020,  certain  of  our  selling  stockholders  completed  a  third  secondary  public  offering  of  shares  of  our  common  stock.  We  did  not
receive  any  of  the  proceeds  from  the  sale  of  these  shares  by  the  selling  stockholders.  We  incurred  related  offering  costs  of  $1.0  million  which  we
recognized  in  selling,  general  and  administrative  expenses  during  the  second  quarter  of  fiscal  2020.  We  received  $1.6  million  in  cash  (excluding
withholding taxes) in connection with the exercise of 269,000 options by certain stockholders participating in this secondary public offering.

On  May  28,  2020,  the  H&F  Investor  distributed  the  remainder  of  its  holdings  representing  9.6  million  shares  of  our  common  stock  to  its  equity

holders. We did not receive any proceeds or incur any material costs related to this distribution.

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COVID-19

On  March  11,  2020,  the  World  Health  Organization  declared  the  novel  strain  of  coronavirus,  COVID-19,  a  global  pandemic  and  recommended
containment  and  mitigation  measures  worldwide.  As  a  result,  many  states,  including  states  where  we  have  significant  operations,  declared  a  state  of
emergency, closed schools and non-essential businesses and enacted limitations on the number of people allowed to gather at one time in the same space.
As of the date of this filing, grocery stores are considered essential businesses in states and counties that have enacted requirements that residents leave
their homes only for essential business (“shelter in place requirements”) and are able to continue operating. As COVID-19 has continued to spread and the
situation has continued to evolve, there has been a surge of positive COVID-19 cases around the country during, and subsequent to, the fourth quarter of
fiscal 2020 as shelter in place requirements have lapsed and other businesses have begun to reopen.

Our IOs have faced and will continue to face staffing challenges as long as school and childcare closures and COVID-19-related concerns exist. In
addition, in early 2021, counties in California and Washington have enacted or are considering enacting ordinances mandating "hazard pay" for grocery
workers. In addition, since the start of the pandemic certain inventory items such as water, beans and bread, as well as key cleaning supplies and protective
equipment have at times been, and may in the future again be, in short supply. These factors could impact the ability of stores to operate normal hours of
operation or have sufficient inventory at all times which may disrupt our business and negatively impact our financial results. Further, planned construction
and  opening  of  new  stores  have  been  and  may  continue  to  be  negatively  impacted  due  to  shelter  in  place  requirements  and  the  closure  of  government
offices in certain areas. During fiscal 2020, from time to time we had to temporarily close certain stores for cleaning after persons at those locations tested
positive for COVID-19. In the event that an employee, IO, or IO employee tests positive for COVID-19, we may have to again temporarily close a store,
office or distribution center for cleaning and/or quarantine one or more employees which could negatively impact our financial results. We have incurred,
and expect to continue to incur, cleaning and safety costs, costs for protective equipment and supplies, and higher personnel expenses. In addition, we have
incurred, and expect to continue to incur, additional expenses as a result of certain increased costs related to our IOs. For example, we are paying a portion
of the costs of protective equipment and cleaning supplies for our IOs as well as reducing interest rates on outstanding IO Notes. We cannot reasonably
estimate the length or severity of this pandemic, but it could have a material adverse impact on our consolidated financial position, consolidated results of
operations, and consolidated cash flows in fiscal 2021. See “Item 1A. Risk Factors—Major health epidemics, such as the outbreak caused by COVID-19,
and other outbreaks could disrupt and adversely affect our operations, financial condition and business” for additional information.

Key Factors and Measures We Use to Evaluate Our Business

We consider a variety of financial and operating measures in assessing the performance of our business. The key GAAP measures we use are net
sales, gross profit and gross margin, selling, general and administrative expenses (“SG&A”) and operating income. The key operational metrics and non-
GAAP measures we use are number of new stores, comparable store sales, EBITDA, adjusted EBITDA and non-GAAP adjusted net income.

Fiscal 2020 Overview

Key financial and operating performance results for our fiscal 2020 (53 weeks) compared to our fiscal 2019 (52 weeks) are as follows:

• Net sales increased by 22.5% to approximately $3.13 billion for fiscal 2020 from approximately $2.56 billion for fiscal 2019; comparable store
sales increased by 12.7% in fiscal 2020 on a 52-week basis compared to a 5.2% increase in fiscal 2019. Fiscal 2020 contained one additional
week ("53rd week") as compared to fiscal 2019. The 53rd week included $53.3 million in net sales.

• We opened 35 new stores and closed 2, ending fiscal 2020 with 380 stores in six states.

• Net income increased 592.1% to $106.7 million, or $1.08 per diluted share for fiscal 2020, compared to net income of $15.4 million, or $0.19

per diluted share, for fiscal 2019.

• Adjusted EBITDA  increased 32.4% to $222.9 million for fiscal 2020 compared to $168.3 million for fiscal 2019.

(1)

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• Non-GAAP adjusted net income

increased 86.9% to $112.7 million, or $1.14 per non-GAAP diluted share, for fiscal 2020 compared to $60.3

(1) 

million, or $0.74 per non-GAAP diluted share, for fiscal 2019.

_______________________
(1)

Adjusted EBITDA, non-GAAP adjusted net income and non-GAAP adjusted diluted earnings per share are non-GAAP financial measures and should be considered
as a supplement to, and not as a substitute for, or superior to, financial measures calculated in accordance with GAAP. Beginning with the fourth quarter of fiscal
2020, we updated our definitions of adjusted EBITDA and non-GAAP adjusted net income to simplify our presentation and enhance comparability between periods.
See GAAP to non-GAAP reconciliations in the “Operating Metrics and Non-GAAP Financial Measures” section below for additional information.

Key Components of Results of Operations

Net Sales

We recognize revenues from the sale of products at the point of sale, net of any taxes or deposits collected and remitted to governmental authorities.
Discounts provided to customers by us are recognized at the time of sale as a reduction in sales as the products are sold. Discounts that are funded solely by
IOs are not recognized as a reduction in sales as the IO bears the incidental costs arising from the discount. We do not accept manufacturer coupons. Sales
consist  of  sales  from  comparable  stores  and  non-comparable  stores,  described  below  under  “Comparable  Store  Sales.”  Growth  of  our  sales  is  generally
driven by expansion of our store base in existing and new markets as well as comparable store sales growth. Sales are impacted by the spending habits of
our  customers,  product  mix  and  availability,  as  well  as  promotional  and  competitive  activities.  Our  ever-changing  selection  of  offerings  across  diverse
product categories supports growth in sales by attracting new customers and encouraging repeat visits from our existing customers. The spending habits of
our customers are subject to changes in macroeconomic conditions, such as those experienced beginning in March 2020 due to the COVID-19 pandemic,
and  changes  in  discretionary  income.  Our  customers’  discretionary  income  is  primarily  impacted  by  wages,  fuel  and  other  cost-of-living  increases
including food-at-home inflation, as well as consumer trends and preferences, which fluctuate depending on the environment. Because we offer a broad
selection of merchandise at extreme values, historically we have benefited from periods of economic uncertainty.

Cost of Sales, Gross Profit and Gross Margin

Cost  of  sales  includes,  among  other  things,  merchandise  costs,  inventory  markdowns,  inventory  losses  and  transportation,  distribution  and
warehousing costs, including depreciation. Gross profit is equal to our sales less our cost of sales. Gross margin is gross profit as a percentage of our sales.
Gross margin is a measure used by management to indicate whether we are selling merchandise at an appropriate gross profit. Gross margin is impacted by
product mix and availability, as some products generally provide higher gross margins, and by our merchandise costs, which can vary. Gross margin is also
impacted by the costs of distributing and transporting product to our stores, which can vary. Our gross profit is variable in nature and generally follows
changes in sales. While our disciplined buying approach has produced consistent gross margins throughout economic cycles which we believe has helped
to  mitigate  adverse  impacts  on  gross  profit  and  results  of  operations,  rapid  changes  in  consumer  demand  like  we  experienced  at  the  beginning  of  the
COVID-19  pandemic  could  result  in  unexpected  changes  to  our  gross  margins.  The  components  of  our  cost  of  sales  may  not  be  comparable  to  the
components of cost of sales or similar measures of our competitors and other retailers. As a result, our gross profit and gross margin may not be comparable
to similar data made available by our competitors and other retailers.

Selling, General and Administrative Expenses

SG&A  expenses  are  comprised  of  both  store-related  expenses  and  corporate  expenses.  Store-related  expenses  include  commissions  paid  to  IOs,
occupancy and shared maintenance costs, Company-operated store expenses, including payroll, benefits, supplies and utilities and the cost of opening new
IO stores. In addition, in fiscal 2020, SG&A included incremental costs associated with COVID-19, such as cleaning and safety costs, costs for protective
equipment  and  supplies.  Corporate  expenses  include  payroll  and  benefits  for  corporate  and  field  support,  marketing  and  advertising,  insurance  and
professional  services  and  operator  recruiting  and  training  costs.  SG&A  generally  increases  as  we  grow  our  store  base  and  invest  in  our  corporate
infrastructure. SG&A expenses related to commissions paid to IOs are variable in nature and generally increase as gross profits rise and decrease as gross
profits  decline.  The  remainder  of  our  expenses  are  primarily  fixed  in  nature.  We  continue  to  closely  manage  our  expenses  and  monitor  SG&A  as  a
percentage of sales. The components of our SG&A may not be comparable to the components of similar measures of other retailers. We expect that our
SG&A will continue to increase in future periods as we continue to grow our sales revenue.

Operating Income

Operating  income  is  gross  profit  less  SG&A,  depreciation  and  amortization  and  share-based  compensation.  Operating  income  excludes  interest
expense,  net,  debt  extinguishment  and  modification  costs  and  income  tax  expense.  We  use  operating  income  as  an  indicator  of  the  productivity  of  our
business and our ability to manage expenses.

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Table of Contents

Results of Operations

The following tables summarize key components of our results of operations both in dollars and as a percentage of sales (amounts in thousands,

except for percentages):

Net sales
Cost of sales
Gross profit
Operating expenses:

Selling, general and administrative
Depreciation and amortization
Share-based compensation
Total operating expenses

Income from operations

Other expense:
Interest expense, net
Debt extinguishment and modification costs

Total other expense
Income before income taxes
Income tax expense (benefit)

Net income

(1)

Percentage of sales 
Net sales
Cost of sales
Gross profit
Operating expenses:

Selling, general and administrative
Depreciation and amortization
Share-based compensation
Total operating expenses

Income from operations
Other expense:

Interest expense, net
Debt extinguishment and modification costs

Total other expense
Income before income taxes
Income tax expense (benefit)

Net income
_______________________
(1)

Components may not sum to totals due to rounding.

January 2,
2021

Fiscal Year Ended
December 28,
2019

December 29,
2018

3,134,640  $
2,161,293 
973,347 

2,559,617  $
1,772,515 
787,102 

2,287,660 
1,592,263 
695,397 

772,409 
55,479 
38,084 
865,972 
107,375 

20,043 
198 
20,241 
87,134 
(19,579)
106,713  $

639,437 
47,883 
31,439 
718,759 
68,343 

45,927 
5,634 
51,561 
16,782 
1,363 
15,419  $

557,100 
45,421 
10,409 
612,930 
82,467 

55,362 
5,253 
60,615 
21,852 
5,984 
15,868 

$

$

January 2,
2021

Fiscal Year Ended
December 28,
2019

December 29,
2018

100.0 %
68.9 %
31.1 %

24.6 %
1.8 %
1.2 %
27.6 %
3.4 %

0.6 %
— %
0.6 %
2.8 %
(0.6)%
3.4 %

100.0 %
69.2 %
30.8 %

25.0 %
1.9 %
1.2 %
28.1 %
2.7 %

1.8 %
0.2 %
2.0 %
0.7 %
0.1 %
0.6 %

100.0 %
69.6 %
30.4 %

24.4 %
2.0 %
0.5 %
26.8 %
3.6 %

2.4 %
0.2 %
2.6 %
1.0 %
0.3 %
0.7 %

52

Table of Contents

Operating Metrics and Non-GAAP Financial Measures

Number of New Stores

The number of new stores reflects the number of stores opened during a particular reporting period. New stores require an initial capital investment

in the store build-outs, fixtures and equipment which we amortize over time as well as cash required for inventory and pre-opening expenses.

We expect new store growth to be the primary driver of our sales growth over the long term. We lease substantially all of our store locations. Our

initial lease terms on stores are typically ten years with options to renew for two or three successive five-year periods.

Comparable Store Sales

We use comparable store sales as an operating metric to measure performance of a store during the current reporting period against the performance

of the same store in the corresponding period of the previous year. Comparable store sales are impacted by the same factors that impact sales.

Comparable store sales consists of sales from our stores beginning on the first day of the fourteenth full fiscal month following the store’s opening,
which is when we believe comparability is achieved. Included in our comparable store definition are those stores that have been remodeled, expanded, or
relocated in their existing location or respective trade areas. Excluded from our comparable store definition are those stores that have been closed for an
extended period as well as any planned store closures or dispositions. When applicable, as is the case with fiscal 2020, we exclude the sales in the non-
comparable week of a 53-week year from the same store sales calculation.

Opening new stores is a primary component of our growth strategy and, as we continue to execute on our growth strategy, we expect a significant
portion of our sales growth will be attributable to non-comparable store sales. Accordingly, comparable store sales is only one measure we use to assess the
success of our growth strategy.

EBITDA, Adjusted EBITDA and Non-GAAP Adjusted Net Income

EBITDA,  adjusted  EBITDA  and  non-GAAP  adjusted  net  income  are  key  metrics  used  by  management  and  our  board  of  directors  to  assess  our
financial performance. EBITDA, adjusted EBITDA and non-GAAP adjusted net income are also frequently used by analysts, investors and other interested
parties to evaluate companies in our industry. We use EBITDA, adjusted EBITDA and non-GAAP adjusted net income to supplement GAAP measures of
performance to evaluate the effectiveness of our business strategies, to make budgeting decisions and to compare our performance against that of other peer
companies using similar measures. In addition, we use EBITDA to supplement GAAP measures of performance to evaluate our performance in connection
with  compensation  decisions.  Management  believes  it  is  useful  to  investors  and  analysts  to  evaluate  these  non-GAAP  measures  on  the  same  basis  as
management uses to evaluate our operating results. We believe that excluding items from operating income, net income and net income per diluted share
that may not be indicative of, or are unrelated to, our core operating results, and that may vary in frequency or magnitude, enhances the comparability of
our results and provides a better baseline for analyzing trends in our business.

We  define  EBITDA  as  net  income  before  net  interest  expense,  income  taxes  and  depreciation  and  amortization  expenses.  Adjusted  EBITDA
represents EBITDA adjusted to exclude share-based compensation expense, purchase accounting inventory adjustments, non-cash rent, asset impairment
and  gain  or  loss  on  disposition,  provision  for  accounts  receivable  reserves  and  certain  other  expenses.  Non-GAAP  adjusted  net  income  represents  net
income adjusted for the previously mentioned EBITDA adjustments, further adjusted for costs related to amortization of purchase accounting assets and
deferred  financing  costs,  tax  impact  of  option  exercises  and  vesting  of  restricted  stock  units  ("RSUs"),  and  tax  effect  of  total  adjustments.  EBITDA,
adjusted  EBITDA  and  non-GAAP  adjusted  net  income  are  non-GAAP  measures  and  may  not  be  comparable  to  similar  measures  reported  by  other
companies.  EBITDA,  adjusted  EBITDA  and  non-GAAP  adjusted  net  income  have  limitations  as  analytical  tools,  and  you  should  not  consider  them  in
isolation or as a substitute for analysis of our results as reported under GAAP. We address the limitations of the non-GAAP measures through the use of
various GAAP measures. In the future we may incur expenses or charges such as those added back to calculate adjusted EBITDA or non-GAAP adjusted
net income. Our presentation of adjusted EBITDA and non-GAAP adjusted net income should not be construed as an inference that our future results will
be unaffected by the adjustments we have used to derive our non-GAAP measures.

Beginning with the fourth quarter of fiscal 2020, we updated our definitions of adjusted EBITDA and non-GAAP adjusted net income to simplify
our  presentation  and  enhance  comparability  between  periods.  We  no  longer  exclude  new  store  pre-opening  expenses  from  our  presentation  of  adjusted
EBITDA  and  non-GAAP  adjusted  net  income.  We  also  updated  our  definition  of  non-GAAP  adjusted  net  income  to  exclude  the  tax  impact  of  options
exercises and vesting of RSUs. Lastly, debt extinguishment and modification costs were reclassified to the other adjustments line item within the

53

Table of Contents

presentation of both adjusted EBITDA and non-GAAP adjusted net income. The presentation for adjusted EBITDA and non-GAAP adjusted net income
for fiscal 2019 and 2018 has been recast to reflect these changes and a reconciliation between the current and previous definitions of adjusted EBITDA and
non-GAAP adjusted net income have been provided within the “—GAAP to Non-GAAP Reconciliations” section below.

The following table summarizes key operating metrics and non-GAAP components of our results of operations for the periods presented (amounts in

thousands, except for percentages and store counts):

Other Financial and Operations Data
Number of new stores
Number of stores open at end of period
Comparable store sales growth 
EBITDA 
Adjusted EBITDA
Non-GAAP adjusted net income
_______________________
(1)

 (2)

 (2)

(2)

(1)

January 2,
2021

Fiscal Year Ended
December 28,
2019

December 29,
2018

35 
380 
12.7 %

165,228 
222,922 
112,665 

$
$
$

34 
347 
5.2 %

112,852 
168,333 
60,291 

$
$
$

26 
316 
3.9 %

124,271 
152,023 
48,179 

$
$
$

Comparable store sales consist of sales from our stores beginning on the first day of the fourteenth full fiscal month following the store’s opening, which is when we
believe  comparability  is  achieved.  For  fiscal  2020,  which  is  a  53-week  year,  we  excluded  the  sales  in  the  non-comparable  week  from  the  comparable  store  sales
calculation.

(2)

See “—GAAP to Non-GAAP Reconciliations” section below for a reconciliation from our net income to EBITDA and adjusted EBITDA, net income to non-GAAP
adjusted  net  income,  and  GAAP  to  non-GAAP  earnings  per  share  for  the  periods  presented.  Beginning  with  the  fourth  quarter  of  fiscal  2020,  we  updated  our
definitions of adjusted EBITDA and non-GAAP adjusted net income to simplify our presentation and enhance comparability between periods.

GAAP to Non-GAAP Reconciliations

The  following  tables  provide  a  reconciliation  from  our  GAAP  net  income  to  EBITDA  and  adjusted  EBITDA,  GAAP  net  income  to  non-GAAP

adjusted net income, and our GAAP to non-GAAP earnings per share for the periods presented (amounts in thousands):

Net income
Interest expense, net
Income tax expense (benefit)
Depreciation and amortization expenses 

(a)

EBITDA

(b)

(c)

Share-based compensation expenses 
Non-cash rent 
Asset impairment and gain or loss on disposition 
Provision for (write-off of) accounts receivable reserves 
Other 

(d)

(f)

(e)

Adjusted EBITDA, revised definition

Revised definition no longer adjusts for:

New store pre-opening expenses 

(g)

Adjusted EBITDA, previous definition

54

January 2,
2021

Fiscal Year Ended
December 28,
2019

December 29,
2018

106,713  $
20,043 
(19,579)
58,051 
165,228 
38,084 
10,673 
1,727 
(456)
7,666 
222,922  $

15,419  $
45,927 
1,363 
50,143 
112,852 
31,439 
10,582 
1,957 
2,575 
8,928 
168,333  $

15,868 
55,362 
5,984 
47,057 
124,271 
10,409 
7,903 
1,306 
749 
7,385 
152,023 

1,542 
224,464  $

1,509 
169,842  $

1,555 
153,578 

$

$

$

Table of Contents

(c)

(b)

Net income
Share-based compensation expenses 
Non-cash rent 
Asset impairment and gain or loss on disposition 
Provision for (write-off of) accounts receivable reserves 
Other 
Amortization of purchase accounting assets and deferred financing costs 
Tax impact of option exercises and vesting of restricted stock units 
Tax effect of total adjustments 

(d)

(e)

(f)

(i)

(j)

(h)

Non-GAAP adjusted net income, revised definition
(k)

GAAP earnings per share 

Basic
Diluted

Non-GAAP adjusted earnings per share, revised definition 

(k)

Basic
Diluted

Revised definition no longer adjusts for:

New store pre-opening expenses 
Revised definition now adjusts for:

(g)

Tax impact of option exercises and vesting of restricted stock units 

(i)

Change in tax effect of total adjustments 

(j)

Non-GAAP adjusted net income, previous definition
Non-GAAP adjusted earnings per share, previous definition 

(k)

Basic
Diluted

GAAP & Non-GAAP weighted average shares outstanding 

(k)

Basic
Diluted

January 2,
2021

Fiscal Year Ended
December 28,
2019

December 29,
2018

$

$

$
$

$
$

$

$
$

106,713  $
38,084 
10,673 
1,727 
(456)
7,666 
11,808 
(44,089)
(19,461)
112,665  $

1.16  $
1.08  $

1.23  $
1.14  $

15,419  $
31,439 
10,582 
1,957 
2,575 
8,928 
11,917 
(3,587)
(18,939)
60,291  $

0.20  $
0.19  $

0.76  $
0.74  $

1,542 

1,509 

44,089 
(431)
157,865  $

1.72  $
1.60  $

3,587 
(424)
64,963  $

0.82  $
0.79  $

91,818 
98,452 

79,044 
81,863 

15,868 
10,409 
7,903 
1,306 
749 
7,385 
16,744 
— 
(12,185)
48,179 

0.24 
0.23 

0.70 
0.70 

1,555 

— 
(426)
49,308 

0.72 
0.72 

68,473 
68,546 

___________________________
(a)

Includes  depreciation  related  to  our  distribution  centers  which  is  included  within  the  cost  of  sales  line  item  in  our  consolidated  statements  of  operations  and
comprehensive  income.  See  NOTE  1—Organization  and  Summary  of  Significant  Accounting  Policies  to  our  Consolidated  Financial  Statements  for  additional
information about the components of cost of sales.
Includes  non-cash  share-based  compensation  expense  and  $0.4  million,  $3.6  million,  and  $10.0  million  of  cash  dividends  paid  in  fiscal  2020,  2019,  and  2018
respectively, in respect of vested options as a result of dividends declared in connection with our recapitalizations in fiscal 2018 and 2016.
Consists  of  the  non-cash  portion  of  rent  expense,  which  represents  the  difference  between  our  straight-line  rent  expense  recognized  under  GAAP  and  cash  rent
payments. The adjustment can vary depending on the average age of our lease portfolio, which has been impacted by our significant growth in recent years.
Represents impairment charges with respect to planned store closures and gains or losses on dispositions of assets in connection with store transitions to new IOs.
Represents non-cash changes in reserves related to our IO Notes and accounts receivable.
Represents other non-recurring, non-cash or non-operational items, such as transaction related costs, including costs related to employer payroll taxes associated with
equity awards, secondary equity offerings, store closing costs, personnel-related costs, legal expenses, debt extinguishment and modification costs, strategic project
costs, and miscellaneous costs.
Includes marketing, occupancy and other expenses incurred in connection with store grand openings, including costs that will be the IO’s responsibility after store
opening.
Represents the amortization of debt issuance costs and incremental amortization of an asset step-up resulting from purchase price accounting related to the 2014
H&F Acquisition which included trademarks, customer lists, and below-market leases.

(b)

(c)

(d)
(e)
(f)

(g)

(h)

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(i)

(j)

(k)

Represents excess tax benefits related to stock option exercises and vesting of RSUs to be recorded in earnings as discrete items in the reporting period in which they
occur.
Represents the tax effect of the total adjustments. Because of the increased impact of discrete items on our effective tax rate including the excess tax benefits from
the  exercise  and  vesting  of  share-based  awards,  beginning  in  the  fourth  quarter  of  fiscal  2019,  we  changed  our  methodology  in  order  to  tax  effect  the  total
adjustments  on  a  discrete  basis  excluding  any  non-recurring  and  unusual  tax  items.  Prior  to  the  fourth  quarter  of  fiscal  2019,  the  methodology  we  used  was  to
calculate the tax effect of the total adjustments using our quarterly effective tax rate.
All share amounts and per share disclosures for all periods presented reflect a 1.403 for 1 forward stock split effected on June 6, 2019.

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Comparison of fiscal 2020 (53 weeks) to fiscal 2019 (52 weeks) (amounts in thousands, except percentages)

Net Sales

Net sales

January 2,
2021
3,134,640  $

December 28,
2019
2,559,617  $

$

$ Change

% Change

575,023 

22.5 %

Fiscal Year Ended

The  increase  in  net  sales  for  fiscal  2020  compared  to  fiscal  2019  was  primarily  attributable  to  an  increase  in  comparable  stores  sales,  non-
comparable store sales growth attributable to the net 33 new stores opened during fiscal 2020, as well as $53.3 million of net sales from the 53rd week of
fiscal 2020.

Comparable  store  sales  increased  12.7%  for  fiscal  2020  on  a  52-week  basis  compared  to  fiscal  2019,  primarily  driven  by  increases  in  average

transaction size partially offset by traffic declines, as customer shopping behaviors changed in response to COVID-19.

Cost of Sales

Cost of sales
% of net sales

Fiscal Year Ended

January 2,
2021
2,161,293 

December 28,
2019
1,772,515 

$

$

68.9 %

69.2 %

$ Change

% Change

$

388,778 

21.9 %

The increase in cost of sales for fiscal 2020 compared to fiscal 2019 was primarily the result of new store growth, an increase in comparable store

sales, and cost of sales from the 53rd week of fiscal 2020.

Costs as a percentage of sales decreased due in large part to reduced product markdowns and throwaways resulting from faster inventory turnover as

well as lower freight expense to stores, predominantly as a result of buying patterns since the start of the COVID-19 pandemic.

Gross Profit and Gross Margin

Gross profit
Gross margin

Fiscal Year Ended

January 2,
2021

December 28,
2019

$ Change

% Change

$

973,347 

$

787,102 

$

186,245 

23.7 %

31.1 %

30.8 %

The increase in gross profit for fiscal 2020 compared to fiscal 2019 was primarily the result of new store growth, an increase in comparable store
sales, and gross profit from the 53rd week of fiscal 2020. Our gross margin increased modestly for fiscal 2020 compared to fiscal 2019 due to lower cost of
sales as a percentage of sales, as discussed previously.

Selling, General and Administrative Expenses (“SG&A”)

SG&A
% of net sales

Fiscal Year Ended

January 2,
2021

December 28,
2019

$ Change

% Change

$

772,409 

$

639,437 

$

132,972 

20.8 %

24.6 %

25.0 %

The increase in SG&A for fiscal 2020 compared to fiscal 2019 was primarily driven by increased selling expenses related to higher sales volume.
These increased expenses consisted primarily of variable commission payments to IOs, store occupancy and maintenance costs, incentive compensation
expenditures, as well as investments in general and administrative infrastructure to support the continued growth in the business. SG&A has also increased
as  a  result  of  incremental  costs  associated  with  COVID-19  such  as  cleaning  and  safety  costs,  costs  for  protective  equipment  and  supplies,  and  higher
personnel expense in addition to costs to comply with public company requirements and expenses associated with our secondary offerings.

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As a percentage of sales, SG&A decreased slightly for fiscal 2020 compared to fiscal 2019 due to the factors noted above.

Depreciation and Amortization Expense

Depreciation and amortization
% of net sales

Fiscal Year End

January 2,
2021

December 28,
2019

$ Change

% Change

$

55,479 

$

47,883 

$

7,596 

15.9 %

1.8 %

1.9 %

The increase in depreciation and amortization expenses for fiscal 2020 compared to fiscal 2019 is primarily driven by new store growth.

Share-based Compensation Expense

Share-based compensation
% of net sales

Fiscal Year Ended

January 2,
2021

December 28,
2019

$ Change

% Change

$

38,084 

$

31,439 

$

6,645 

21.1 %

1.2 %

1.2 %

For fiscal 2020, share-based compensation expenses were primarily comprised of $26.1 million in expense related to 5.8 million performance-based
stock options that vested in conjunction with the closing of the February 3, 2020 and April 27, 2020 secondary offerings as well as $6.7 million in expense
related to RSUs and PSUs granted during fiscal 2020. For fiscal 2019, share-based compensation expenses were driven largely by $24.3 million in expense
related to time-based options granted prior to our IPO, with the remaining difference primarily relating to payment of dividends declared in connection with
our recapitalizations in fiscal 2018 and 2016 for outstanding stock options that became exercisable during fiscal 2019.

 We did not record compensation expense for time-based stock options grants prior to our IPO in June 2019 because such time-based options were
subject to a post-termination repurchase right by us until certain contingent events occurred, and such contingent events were not deemed probable prior to
our IPO. When the IPO occurred and the repurchase feature lapsed, this contingent event resulted in share-based compensation expense on these options
being  recorded.  We  recognized  share-based  compensation  expense  for  prior  service  completed  as  of  the  IPO  date  and  began  recognizing  the  remaining
unamortized share-based compensation expense related to these outstanding time-based options over the remaining service period.

See NOTE 7—Share-based Awards to our Consolidated Financial Statements for additional information.

Interest Expense, net

Interest expense, net
% of net sales

Fiscal Year Ended

January 2,
2021

December 28,
2019

$ Change

% Change

$

20,043 

$

45,927 

$

(25,884)

(56.4)%

0.6 %

1.8 %

The decrease in interest expense, net for fiscal 2020 compared to fiscal 2019 was primarily driven by lower total borrowings under our First Lien

Credit Agreement and the repayment in full of our Second Lien Credit Agreement in June 2019.

In connection with the closing of our IPO in the second quarter of fiscal 2019, we repaid in full the $150.0 million outstanding principal amount on
our second lien term loan and terminated the related loan agreement. Additionally, we prepaid a portion of our term loan outstanding under the First Lien
Credit Agreement totaling $263.0 million.

In  July  2019,  we  repriced  and  amended  our  existing  First  Lien  Credit  Agreement  by  replacing  the  existing  term  loan  with  a  new  $475.2  million
senior  secured  term  loan  credit  facility,  The  First  Replacement  Term  Loan,  discussed  below  under  “—Liquidity  and  Capital  Resources.”  The  First
Replacement Term Loan reduced the applicable margin rates compared to the prior term loan. On October 23, 2019, we prepaid an additional $15.0 million
of principal on the First Replacement Term Loan. See NOTE 6—Long-term Debt to our Consolidated Financial Statements for additional information.

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Debt Extinguishment and Modification Costs

Debt extinguishment and modification costs
% of net sales

Fiscal Year Ended

January 2,
2021

December 28,
2019

$

198 
— %

5,634 

$

0.2 %

$ Change

% Change

(5,436)

(96.5)%

During fiscal 2019, we wrote-off $4.1 million of debt issuance costs and $1.4 million of unamortized loan discounts and incurred $0.2 million of
debt modification costs related to the repricing and amendment of our First Lien Credit Agreement, and repaid in full our outstanding second lien term loan
and terminated the related loan agreement. See NOTE 6—Long-term Debt to our Consolidated Financial Statements for additional information.

Income Tax Expense (Benefit)

Income tax expense (benefit)
% of net sales
Effective tax rate

January 2,
2021

December 28,
2019

$ Change

% Change

$

(19,579)

$

1,363 

$

(20,942)

(1,536.5)%

Fiscal Year Ended

(0.6)%
(22.5)%

0.1 %
8.1 %

During fiscal 2020, we recorded a net income tax benefit of $19.6 million compared to a net income tax expense of $1.4 million for fiscal 2019. This
change  was  primarily  the  result  of  excess  tax  benefits  in  the  current  year  related  to  the  exercise  of  stock  options  and  vesting  of  employee  RSUs.  Such
excess  tax  benefits  totaled  $44.1  million  for  fiscal  year  2020.  See  NOTE  9—Income  Taxes  to  our  Consolidated  Financial  Statements  for  additional
information.

Net Income

Net income
% of net sales

Fiscal Year Ended

January 2,
2021

December 28,
2019

$ Change

% Change

$

106,713 

$

15,419 

$

91,294 

592.1 %

3.4 %

0.6 %

As a result of the foregoing factors, including the excess tax benefits described above, net income increased substantially in fiscal 2020 compared to

fiscal 2019.

Adjusted EBITDA

January 2,
2021

December 28,
2019

$ Change

% Change

Fiscal Year Ended

Adjusted EBITDA

$

222,922  $

168,333  $

54,589 

32.4 %

The increase in adjusted EBITDA for fiscal 2020 compared to fiscal 2019 was primarily due to the increase in net sales, which was driven by an
increase in comparable store sales of 12.7% for fiscal 2020 on a 52-week basis compared to fiscal 2019, net sales from the 53rd week of fiscal 2020, along
with  an  increase  in  store  count  compared  to  fiscal  2019.  Additionally,  gross  margin  rate  increased  modestly  in  fiscal  2020  compared  to  fiscal  2019  as
discussed above.

Non-GAAP Adjusted Net Income

January 2,
2021

December 28,
2019

$ Change

% Change

Fiscal Year Ended

Non-GAAP adjusted net income

$

112,665  $

60,291  $

52,374 

86.9 %

The increase in non-GAAP adjusted net income for fiscal 2020 compared to fiscal 2019 was primarily driven by an increase in comparable store
sales of 12.7% for fiscal 2020 on a 52-week basis compared to fiscal 2019, net sales from the 53rd week of fiscal 2020, along with an increase in store
count compared to fiscal 2019. In addition, non-GAAP adjusted net income benefited from lower net interest expense for fiscal year 2020 compared to
fiscal 2019 as discussed above.

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Comparison of fiscal 2019 to fiscal 2018 (amounts in thousands, except for percentages)

Net Sales

Net sales

December 28,
2019
2,559,617  $

December 29,
2018
2,287,660  $

$

$ Change

% Change

271,957 

11.9 %

Fiscal Year Ended

The  increase  in  net  sales  for  fiscal  2019  compared  to  fiscal  2018  was  due  to  non-comparable  store  sales  growth  attributable  to  the  net  31  stores

opened during fiscal 2019 as well as an increase in comparable store sales.

Comparable  store  sales  increased  5.2%  for  fiscal  2019  compared  to  fiscal  2018,  primarily  driven  by  strong  opportunistic  and  every  day  product

purchasing, continued growth of our NOSH business and expansion and effectiveness of our corporate and IO-led marketing initiatives.

Cost of Sales

Cost of sales
% of net sales

Fiscal Year Ended

December 28,
2019
1,772,515 

$

December 29,
2018
1,592,263 

$

69.2 %

69.6 %

$ Change

% Change

$

180,252 

11.3 %

The increase in cost of sales for fiscal 2019 compared to fiscal 2018 was primarily the result of new store growth and an increase in comparable

store sales. Costs as a percentage of sales decreased slightly due to strong purchasing and inventory management.

Gross Profit and Gross Margin

Gross profit
Gross margin

Fiscal Year Ended

December 28,
2019

December 29,
2018

$ Change

% Change

$

787,102 

$

695,397 

$

91,705 

13.2 %

30.8 %

30.4 %

The increase in gross profit for fiscal 2019 compared to fiscal 2018 was primarily the result of new store growth and an increase in comparable

store sales. Our gross margin increased modestly for fiscal 2019 compared to fiscal 2018 due to strong purchasing and inventory management.

Selling, General and Administrative Expenses

SG&A
% of net sales

Fiscal Year Ended

December 28,
2019

December 29,
2018

$ Change

% Change

$

639,437 

$

557,100 

$

82,337 

14.8 %

25.0 %

24.4 %

The increase in SG&A for fiscal 2019 compared to fiscal 2018 was primarily driven by increased selling expenses related to new store growth and
higher sales volume. These increased expenses consisted primarily of commissions paid to IOs, store occupancy and shared maintenance costs, as well as
investments in general and administrative infrastructure to

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support the continued growth in the business. SG&A was also impacted by the adoption of ASC 842, Leases, which moved approximately $3.2 million of
below-market lease amortization expense into non-cash rent.

As a percentage of sales, SG&A increased modestly for fiscal 2019 compared to fiscal 2018 partially as a result of approximately $4.5 million in
additional  costs  incurred  to  comply  with  public  company  requirements  including  incremental  insurance,  accounting,  and  legal  expense  as  well  as  costs
required to comply with the Sarbanes-Oxley Act.

Depreciation and Amortization Expense

Depreciation and amortization
% of net sales

Fiscal Year End

December 28,
2019

December 29,
2018

$ Change

% Change

$

47,883 

$

45,421 

$

2,462 

5.4 %

1.9 %

2.0 %

The increase in depreciation and amortization expenses for fiscal 2019 compared to fiscal 2018 is primarily driven by new store growth and other
capital  investments,  partially  offset  by  the  adoption  of  ASC  842,  Leases,  which  moved  approximately  $3.2  million  of  below-market  lease  amortization
expense into SG&A expenses.

Share-based Compensation Expense

Share-based compensation
% of net sales

Fiscal Year Ended

December 28,
2019

December 29,
2018

$ Change

% Change

$

31,439 

$

10,409 

$

21,030 

202.0 %

1.2 %

0.5 %

The increase in share-based compensation expense for fiscal 2019 compared to fiscal 2018 was primarily driven by $24.3 million for share-based
compensation expense related to time-based stock options granted prior to our IPO and $3.0 million for share-based compensation expense related to time-
based  stock  options  and  RSUs  granted  as  part  of  and  subsequent  to  our  IPO,  with  the  remaining  difference  primarily  relating  to  payment  of  dividends
declared in connection with our recapitalizations in fiscal 2018 and 2016 for outstanding stock options that became exercisable during fiscal 2019.

We did not record compensation expense for time-based stock options grants prior to our IPO in June 2019 because such time-based options were
subject to a post-termination repurchase right by us until certain contingent events occurred, and such contingent events were not deemed probable prior to
our IPO. When the IPO occurred and the repurchase feature lapsed, this contingent event resulted in share-based compensation expense on these options
being  recorded.  We  recognized  share-based  compensation  expense  for  prior  service  completed  as  of  the  IPO  date  and  began  recognizing  the  remaining
unamortized share-based compensation expense related to these outstanding time-based options over the remaining service period.

Prior to our IPO, share-based compensation expense was primarily related to the equity awards granted to our board of directors and dividends paid

in connection with our recapitalizations in fiscal 2018 and 2016.

Interest Expense, net

Interest expense, net
% of net sales

Fiscal Year Ended

December 28,
2019

December 29,
2018

$ Change

% Change

$

45,927 

$

55,362 

$

(9,435)

(17.0)%

1.8 %

2.4 %

The decrease in interest expense, net for fiscal 2019 compared to fiscal 2018 was primarily driven by lower total borrowings under our First Lien

Credit Agreement and the repayment in full of our Second Lien Credit Agreement.

In connection with the closing of our IPO in the second quarter of fiscal 2019, we repaid in full the $150.0 million outstanding principal amount on
our second lien term loan and terminated the related loan agreement. Additionally, we prepaid a portion of our term loan outstanding under the First Lien
Credit Agreement totaling $263.0 million.

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In  July  2019,  we  repriced  and  amended  our  existing  First  Lien  Credit  Agreement  by  replacing  the  existing  term  loan  with  a  new  $475.2  million
senior  secured  term  loan  credit  facility,  The  First  Replacement  Term  Loan.  The  First  Replacement  Term  Loan  reduced  the  applicable  margin  rates
compared to the prior term loan. On October 23, 2019, we prepaid an additional $15.0 million of principal on the First Replacement Term Loan.

Debt Extinguishment and Modification Costs

Debt extinguishment and modification costs
% of net sales

Fiscal Year Ended

December 28,
2019

December 29,
2018

$

5,634 

0.2 %

5,253 

$

0.2 %

$ Change

381 

% Change
7.3%

During fiscal 2019, we wrote-off $4.1 million of debt issuance costs and incurred $0.2 million of debt modification costs related to the repricing and
amendment of our First Lien Credit Agreement, and repaid in full our outstanding second lien term loan and terminated the related loan agreement. During
fiscal 2018, we wrote-off $3.5 million of debt issuance costs and incurred $1.8 million of debt modification costs related to the 2018 recapitalization and
related repayment in full of our prior first lien credit agreement.

Income Tax Expense

Income tax expense
% of net sales
Effective tax rate

December 28,
2019

December 29,
2018

$ Change

% Change

$

1,363 

$

5,984 

$

(4,621)

(77.2)%

Fiscal Year Ended

0.1 %
8.1 %

0.3 %
27.4 %

The decrease in income tax expense in fiscal 2019 compared to fiscal 2018 was primarily the result of lower income before taxes, which was mainly
due to the share-based compensation expense of $31.4 million we recognized in connection with the IPO as discussed previously. As a result, our effective
tax rate decreased to 8.1% for fiscal 2019 from 27.4% for fiscal 2018 primarily due to excess tax benefits from the exercise and vesting of share-based
awards.

Net Income

Net income
% of net sales

Fiscal Year Ended

December 28,
2019

December 29,
2018

$

15,419 

$

0.6 %

15,868 

$

0.7 %

$ Change

% Change

(449)

(2.8)%

As a result of the foregoing, net income decreased modestly in fiscal 2019 compared to fiscal 2018.

Adjusted EBITDA

Adjusted EBITDA

$

168,333  $

152,023  $

16,310 

10.7 %

The increase in adjusted EBITDA for fiscal 2019 compared to fiscal 2018 was primarily due to the aforementioned sales growth and gross margin
expansion, partially offset by increased SG&A expenses including the impact of approximately $4.5 million in additional costs incurred to comply with
public company requirements.

December 28,
2019

December 29,
2018

$ Change

% Change

Fiscal Year Ended

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Non-GAAP Adjusted Net Income

Non-GAAP adjusted net income

$

60,291  $

48,179  $

12,112 

25.1 %

The  increase  in  non-GAAP  adjusted  net  income  for  fiscal  2019  compared  to  fiscal  2018  was  primarily  due  to  our  increase  in  sales,  which  was
primarily driven by the increase in store count for fiscal 2019 compared to fiscal 2018 and comparable sales of 5.2% and 3.9%, respectively. Additionally,
our interest expense decreased for fiscal 2019 compared to fiscal 2018 as discussed previously.

December 28,
2019

December 29,
2018

$ Change

% Change

Fiscal Year Ended

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Liquidity and Capital Resources

Sources of Liquidity

As of January 2, 2021, we had cash and cash equivalents of $105.3 million, which consisted primarily of cash held in checking and money market

accounts with financial institutions.

Our liquidity requirements arise primarily from our working capital needs, capital expenditures and debt service requirements. Historically, we have
funded  our  working  capital  and  capital  expenditures  requirements  with  internally  generated  cash  on  hand,  and  most  recently  through  our  initial  public
offering  of  our  common  stock  in  June  2019  as  described  further  below.  Our  current  primary  sources  of  liquidity  are  net  cash  provided  by  operating
activities  and  borrowings  and  availability  under  our  First  Lien  Credit  Agreement.  In  addition,  we  also  have  a  $100.0  million  revolving  credit  facility
available under our First Lien Credit Agreement. As of January 2, 2021, we had $3.5 million of outstanding standby letters of credit and $96.5 million of
remaining borrowing capacity available under this revolving credit facility.

Public Offerings

On  June  24,  2019,  we  completed  our  IPO  in  which  we  sold  19,765,625  shares  of  our  common  stock,  including  2,578,125  shares  from  the  full
exercise of the underwriters’ option to purchase additional shares, at a public offering price of $22.00 per share. We received net proceeds of $407.7 million
after deducting underwriting discounts and commissions of $27.1 million and offering costs of $7.2 million.

On October 8, 2019, certain of our selling stockholders completed a secondary public offering of shares of our common stock. We did not receive
any of the proceeds from the sale of these shares by the selling stockholders. We incurred offering costs payable by us of $1.1 million which are included in
SG&A expenses for fiscal 2019. We received $3.2 million in cash (excluding withholding taxes) in connection with the exercise of 451,470 options by
certain stockholders participating in this secondary public offering.

On February 3, 2020, certain of our selling stockholders completed another secondary public offering of shares of our common stock. We did not
receive any of the proceeds from the sale of these shares by the selling stockholders. We incurred offering costs payable by us of $1.1 million which were
included in SG&A expenses in fiscal 2020. We received $1.4 million in cash (excluding withholding taxes) in connection with the exercise of 191,470
options by certain stockholders participating in this secondary public offering.

On  April  27,  2020,  certain  of  our  selling  stockholders  completed  a  third  secondary  public  offering  of  shares  of  our  common  stock.  We  did  not
receive  any  of  the  proceeds  from  the  sale  of  these  shares  by  the  selling  stockholders.  We  incurred  related  offering  costs  of  $1.0  million  which  we
recognized  in  SG&A  during  the  second  quarter  of  fiscal  2020.  We  received  $1.6  million  in  cash  (excluding  withholding  taxes)  in  connection  with  the
exercise of 269,000 options by certain stockholders participating in this secondary public offering.

The terms of our First Lien Credit Agreement permit voluntarily prepayment without premium or penalty. In connection with the closing of our IPO
on June 24, 2019, we used the net proceeds from the offering to repay in full the outstanding $150.0 million in principal on the term loan under our second
lien credit agreement, dated as of October 22, 2019 (as amended, the "Second Lien Credit Agreement"), as well as accrued and unpaid interest as of that
date of $3.6 million, and terminated the Second Lien Credit Agreement. In addition, using the remainder of the net proceeds, together with excess cash on
hand, we prepaid a portion of the term loan outstanding under our First Lien Credit Agreement totaling $248.0 million plus accrued interest of $3.8 million.
We elected to apply the prepayment against the remaining principal installments in the direct order of maturity. No further principal payment on this term
loan will be due until its maturity in October 2025.

First Lien Credit Agreement

First Incremental Agreement — On July 23, 2019, we entered into an incremental agreement (the “First Incremental Agreement”) to amend the
First  Lien  Credit  Agreement.  The  First  Incremental  Agreement  refinanced  the  term  loan  outstanding  under  the  First  Lien  Credit  Agreement  with  a
replacement $475.2 million senior secured term loan credit facility (the “First Replacement Term Loan”) with an applicable margin of 3.50% or 3.25% for
Eurodollar  loans  and  2.50%  or  2.25%  for  base  rate  loans,  in  each  case  depending  on  the  public  corporate  family  rating  of  GOBP  Holdings.  The  First
Replacement  Term  Loan  was  to  mature  on  October  22,  2025,  which  was  the  same  maturity  date  as  the  prior  term  loan  under  our  First  Lien  Credit
Agreement. On October 23, 2019, we prepaid $15.0 million of principal on the First Replacement Term Loan.

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Second Incremental Agreement — On January 24, 2020, we entered into a second incremental agreement (the “Second Incremental Agreement”) to
further  amend  the  First  Lien  Credit  Agreement.  The  Second  Incremental  Agreement  refinanced  the  First  Replacement  Term  Loan  with  a  replacement
$460.0 million senior secured term loan credit facility (the “Second Replacement Term Loan”) with an applicable margin of 2.75% for Eurodollar loans
and  1.75%  for  base  rate  loans,  and  made  certain  other  corresponding  technical  changes  and  updates  to  the  previously  amended  First  Lien  Credit
Agreement. The interest rate on the Second Replacement Term Loan was 2.90% as of January 2, 2021. The Second Replacement Term Loan matures on
October 22, 2025, which is the same maturity date as the prior term loans under the original First Lien Credit Agreement and First Incremental Agreement.

Other than as described above, the Second Replacement Term Loan has the same terms as provided under the original First Lien Credit Agreement
and the First Incremental Agreement. Additionally, the parties to the Second Incremental Agreement continue to have the same obligations set forth in the
original First Lien Credit Agreement and the First Incremental Agreement (collectively, the “First Lien Credit Agreement”).

Revolving Credit Facility — On March 19, 2020, we borrowed $90.0 million under the revolving credit facility of our First Line Credit Agreement
(the "Revolving Credit Facility Loan"), the proceeds of which were to be used as reserve funding for working capital needs as a precautionary measure in
light of the economic uncertainty surrounding the COVID-19 pandemic. On May 26, 2020, we repaid the Revolving Credit Facility Loan in full. As of
January 2, 2021, we had $96.5 million of borrowing capacity available under the revolving credit facility.

Liquidity Requirements

As of January 2, 2021, we expect to pay an additional $0.4 million related to dividends declared in our recapitalizations in 2018 and 2016 for stock
options that will vest during fiscal 2021 and beyond, of which $0.2 million, $0.1 million, $0.1 million is expected to be paid in fiscal 2021, fiscal 2022 and
fiscal 2023 respectively. Pursuant to The Globe Holding Corp. 2014 Plan, if we are unable to make those payments, we may instead elect to reduce the per
share exercise price of each such option by an amount equal to the dividend amount in lieu of making the applicable dividend payment.

Our  primary  working  capital  requirements  are  for  the  purchase  of  inventory,  payroll,  rent,  issuance  of  IO  notes,  other  store  facilities  costs,
distribution  costs  and  general  and  administrative  costs.  Our  working  capital  requirements  fluctuate  during  the  year,  driven  primarily  by  the  timing  of
inventory fluctuations, new store openings and capital spending.

Our  capital  expenditures  are  primarily  related  to  new  store  openings,  ongoing  store  maintenance  and  improvements,  expenditures  related  to  our
distribution centers and infrastructure-related investments, including investments related to upgrading and maintaining our information technology systems
and corporate offices. We expect to fund capital expenditures through cash generated from our operations.

Based  on  our  new  store  growth  plans,  we  believe  our  existing  cash  and  cash  equivalents  position,  cash  generated  from  our  operations,  and
borrowings under our revolving credit facility will be adequate to finance our working capital requirements, planned capital expenditures and debt service
over the next 12 months. If cash generated from our operations and borrowings under our revolving credit facility are not sufficient or available to meet our
liquidity  requirements,  then  we  will  be  required  to  obtain  additional  equity  or  debt  financing  in  the  future.  There  can  be  no  assurance  equity  or  debt
financing  will  be  available  to  us  when  we  need  it  or,  if  available,  the  terms  will  be  satisfactory  to  us  and  not  dilutive  to  our  then-current  stockholders.
Additionally, we may seek to take advantage of market opportunities to refinance our existing debt instruments with new debt instruments at interest rates,
maturities and terms we deem attractive. We may also, from time to time, in our sole discretion, purchase or retire all or a portion of our existing debt
instruments through privately negotiated or open market transactions.

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Debt Covenant

The First Lien Credit Agreement contains certain customary representations and warranties, subject to limitations and exceptions, and affirmative
and customary covenants. The First Lien Credit Agreement has the ability to restrict us from entering into certain types of transactions and making certain
types  of  payments  including  dividends  and  stock  repurchases  and  other  similar  distributions,  with  certain  exceptions.  Additionally,  the  revolving  credit
facility under our First Lien Credit Agreement is subject to a first lien secured leverage ratio of 7:00 to 1:00, tested quarterly if, and only if, the aggregate
principal amount from the revolving facility, letters of credit (to the extent not cash collateralized or backstopped or, in the aggregate, not in excess of the
greater of $10.0 million and the stated face amount of letters of credit outstanding on the closing date) and swingline loans outstanding and/or issued, as
applicable, exceeds 35% of the total amount of the revolving credit facility commitments.

As of January 2, 2021, we were not subject to the first lien secured leverage ratio testing requirement. Additionally, we were in compliance with all

applicable covenant requirements as of January 2, 2021 for our First Lien Credit Agreement.

Cash Flows

The following table summarizes our cash flows for the periods presented (in thousands):

Net cash provided by operating activities
Net cash used in investing activities
Net cash provided by (used in) financing activities

Net increase in cash and cash equivalents

Cash Provided by Operating Activities

January 2,
2021

Fiscal Year Ended
December 28,
2019

December 29,
2018

$

$

181,237  $
(133,786)
29,774 
77,225  $

132,835  $
(108,019)
(17,778)

7,038  $

105,811 
(73,550)
(16,999)
15,262 

Net  cash  provided  by  operating  activities  was  $181.2  million,  $132.8  million,  and  $105.8  million  for  fiscal  2020,  fiscal  2019,  and  fiscal  2018,
respectively. The improvements in net cash provided by operating activities for each fiscal year presented compared to prior fiscal years was primarily the
result  of  increased  net  sales  driven  by  new  store  growth  and  comparable  store  sales  growth,  partially  offset  by  increased  cost  of  sales  and  operating
expenses, particularly commissions paid to IOs.

Cash Used in Investing Activities

Net cash used in investing activities for fiscal 2020, fiscal 2019, and fiscal 2018 was primarily for capital expenditures and cash advances to IOs.

Net cash used in investing activities was $133.8 million for fiscal 2020 compared to $108.0 million for fiscal 2019. The $25.8 million increase was
primarily related to an increase in the number of stores opened and under construction in fiscal 2020 compared to fiscal 2019. Of the $133.8 million net
cash  used  in  investing  activities  during  fiscal  2020,  $124.9  million  represented  purchases  of  property  and  equipment  prior  to  the  application  of  tenant
improvement allowances.

Net cash used in investing activities was $108.0 million for fiscal 2019 compared to $73.6 million for fiscal 2018. The $34.5 million increase was

primarily related to capital expenditures for 34 new store openings and one relocation in fiscal 2019 compared to 26 new store openings in fiscal 2018.

We expect capital expenditures of approximately $130.0 million, net of tenant improvement allowances, in fiscal year 2021.

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Cash Used in Financing Activities

Net cash provided by financing activities was $29.8 million for fiscal 2020 compared to $17.8 million net cash used in financing activities for fiscal
2019. The net cash provided by financing activities of $29.8 million for fiscal 2020 was primarily due to proceeds received from the exercise of share-
based awards slightly offset by principal payments on debt. As discussed below, the net cash used in financing activities of $17.8 million for fiscal 2019
was primarily due to principal payments on debt and offering cost payments related to our IPO, partially offset by net proceeds from the IPO.

Net cash used in financing activities was $17.8 million for fiscal 2019 compared to $17.0 million for fiscal 2018. The $0.8 million increase was
primarily due to debt and interest repayments and offering cost payments related to our IPO. In June 2019, using the net proceeds from our IPO and excess
cash on hand, we repaid in full the $150.0 million outstanding second lien term loan plus $3.6 million of accrued interest, and prepaid a portion of our
outstanding term loan under the First Lien Credit Agreement totaling $248.0 million plus $3.8 million of accrued interest.

Additionally,  on  October  23,  2019,  we  prepaid  an  additional  $15.0  million  of  principal  on  our  outstanding  term  loan  under  the  First  Lien  Credit
Agreement.  These  debt  and  interest  payments  were  partially  offset  by  proceeds  of  $407.7  million  from  our  IPO,  net  of  $27.1  million  of  underwriting
discounts and commissions paid. We also incurred offering costs of $7.2 million related to our IPO.

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Off-Balance Sheet Arrangements

As of January 2, 2021, we did not have any off-balance sheet arrangements as defined in Item 303(a)(4)(ii) of Regulation S-K.

Contractual Obligations

We  enter  into  long-term  contractual  obligations  and  commitments  in  the  normal  course  of  business,  primarily  operating  leases.  The  contractual
commitment amounts in the table below are associated with agreements that are enforceable and legally binding. Obligations under contracts that we can
cancel without a significant penalty are not included in the below table.

Our contractual obligations and other commitments as of January 2, 2021 were as follows (in thousands):

(1)

Lease obligations 
Principal payments of long-term debt
Interest on long-term debt 
(3)
Purchase commitments 

(2)

Total

Total
1,388,723  $
460,000 
64,802 
18,755 
1,932,280  $

$

$

Less than 1 Year

1-2 Years

3-5 Years

113,528  $
— 
13,456 
10,360 
137,344  $

229,257  $
— 
26,911 
8,395 
264,563  $

225,839  $
460,000 
24,435 
— 
710,274  $

More than 5 Years
820,099 
— 
— 
— 
820,099 

______________________
(1)
(2)

Represents the maturities of lease liabilities of our operating and finance leases as disclosed in NOTE 4—Leases to our Consolidated Financial Statements.
Represents  the  expected  cash  payments  for  interest  on  our  long-term  debt  based  on  the  amounts  outstanding  as  of  the  end  of  each  period  and  the  interest  rates
applicable on such debt as of January 2, 2021.
Consists of purchase commitments under non-cancelable service and supply contracts.

(3)

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Critical Accounting Policies and Estimates

Our  consolidated  financial  statements  have  been  prepared  in  accordance  with  accounting  principles  generally  accepted  in  the  United  States  of
America (“GAAP”). A summary of our significant accounting policies can be found in NOTE 1—Organization and Summary of Significant Accounting
Policies to our Consolidated Financial Statements. The preparation of our consolidated financial statements requires us to make judgments and estimates
that  affect  the  reported  amounts  of  assets,  liabilities,  revenues,  expenses  and  related  disclosures.  These  judgments  and  estimates  are  based  on  historical
experience and other factors believed to be reasonable under the circumstances.

Management evaluated the development and selection of our critical accounting policies and estimates and believes that the following involves a
higher degree of judgment or complexity and is most significant to reporting our results of operations and financial position, and is therefore discussed as
critical.  The  following  critical  accounting  policy  reflects  a  significant  estimate  and  judgment  used  in  the  preparation  of  our  consolidated  financial
statements.  With  respect  to  critical  accounting  policies,  even  a  relatively  minor  variance  between  actual  and  expected  results  can  potentially  have  a
materially favorable or unfavorable impact on subsequent results of operations.

Long-lived asset impairment

We  evaluate  long-lived  assets,  including  property  and  equipment  and  lease  right-of-use  assets,  for  impairment  when  events  or  changes  in
circumstances indicate that the carrying value of such assets may not be recoverable. For purposes of this evaluation, long-lived assets are grouped with
other assets at the lowest level for which identifiable cash flows are largely independent of the cash flows of other assets. Our retail stores are evaluated for
impairment at the store level. A long-lived asset or asset group may be impaired if its carrying value exceeds its estimated undiscounted future cash flows
over its remaining useful life. Our estimate of future cash flows requires us to make assumptions and apply judgment, including forecasting future net sales
and gross margin and estimating the useful lives of the assets. If a long-lived asset or asset group is determined to be impaired, we record an impairment
loss for the amount by which the carrying value of the asset or asset group exceeds its fair value. The estimated fair value of the asset or asset group is
based on the estimated discounted future cash flows of the asset or asset group using a discount rate commensurate with the related risk.

Recent Accounting Pronouncements

Refer to NOTE 1—Organization and Summary of Significant Accounting Policies to our Consolidated Financial Statements.

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ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Interest Rate Risk

Our  operating  results  are  subject  to  market  risk  from  interest  rate  fluctuations  on  our  credit  facilities,  which  bear  variable  interest  rates.  As  of
January 2, 2021, our outstanding credit facilities included a $460.0 million term loan (the Second Replacement Term Loan). As of January 2, 2021, the
interest rate on the Second Replacement Term Loan was 2.90% (See NOTE 6—Long-term Debt to our Consolidated Financial Statements for additional
information). Based on the outstanding balance and interest rate of our Second Replacement Term Loan as of January 2, 2021, a hypothetical 10% relative
increase or decrease in the effective interest rate would cause an increase or decrease in interest expense of approximately $1.3 million over the next 12
months.

We  do  not  use  derivative  financial  instruments  for  speculative  or  trading  purposes,  but  this  does  not  preclude  our  adoption  of  specific  hedging

strategies in the future.

Impact of Inflation

Our  results  of  operations  and  financial  condition  are  presented  based  on  historical  cost.  While  it  is  difficult  to  accurately  measure  the  impact  of
inflation due to the imprecise nature of the estimates required, we believe the effects of inflation, if any, on our historical results of operations and financial
condition have been immaterial. We cannot be assured that our results of operations and financial condition will not be materially impacted by inflation in
the future.

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ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

GROCERY OUTLET HOLDING CORP.

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

Report of Independent Registered Public Accounting Firm
Consolidated Balance Sheets
Consolidated Statements of Operations and Comprehensive Income
Consolidated Statements of Stockholders' Equity
Consolidated Statements of Cash Flows
Notes to Consolidated Financial Statements

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72
74
75
76
77
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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Stockholders and the Board of Directors of Grocery Outlet Holding Corp.

Opinion on the Financial Statements

We have audited the accompanying consolidated balance sheets of Grocery Outlet Holding Corp. and subsidiaries (the "Company") as of January 2, 2021
and December 28, 2019, the related consolidated statements of operations, comprehensive income, stockholders' equity, and cash flows, for each of the
fiscal  years  ended  January  2,  2021,  December  28,  2019  and  December  29,  2018,  and  the  related  notes  and  Schedule  I  listed  in  the  Index  at  Item  15
(collectively referred to as the "financial statements"). In our opinion, the financial statements present fairly, in all material respects, the financial position
of the Company as of January 2, 2021 and December 28, 2019, and the results of its operations and its cash flows for the fiscal years ended January 2,
2021, December 28, 2019 and December 29, 2018, in conformity with accounting principles generally accepted in the United States of America.

We  have  also  audited,  in  accordance  with  the  standards  of  the  Public  Company  Accounting  Oversight  Board  (United  States)  (PCAOB),  the  Company's
internal control over financial reporting as of January 2, 2021, based on criteria established in Internal Control — Integrated Framework (2013) issued by
the Committee of Sponsoring Organizations of the Treadway Commission and our report dated March 2, 2021 expressed an unqualified opinion on the
Company's internal control over financial reporting.

Basis for Opinion

These financial statements are the responsibility of the Company's management. Our responsibility is to express an opinion on the Company's financial
statements  based  on  our  audits.  We  are  a  public  accounting  firm  registered  with  the  Public  Company  Accounting  Oversight  Board  (United  States)
(PCAOB) and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and
regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable
assurance  about  whether  the  financial  statements  are  free  of  material  misstatement,  whether  due  to  error  or  fraud.  Our  audits  included  performing
procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond to
those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements. Our audits
also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the
financial statements. We believe that our audits provide a reasonable basis for our opinion.

Critical Audit Matter

The  critical  audit  matter  communicated  below  is  a  matter  arising  from  the  current-period  audit  of  the  financial  statements  that  was  communicated  or
required  to  be  communicated  to  the  audit  committee  and  that  (1)  relates  to  accounts  or  disclosures  that  are  material  to  the  financial  statements  and  (2)
involved our especially challenging, subjective, or complex judgments. The communication of critical audit matters does not alter in any way our opinion
on the financial statements, taken as a whole, and we are not, by communicating the critical audit matter below, providing a separate opinion on the critical
audit matter or on the accounts or disclosures to which it relates.

Long-Lived Store Asset Impairment – Refer to Notes 1 and 3 to the financial statements

Critical Audit Matter Description

The  Company  performs  an  analysis  of  the  carrying  value  of  all  long-lived  store  assets  for  impairment  at  an  individual  store  level  whenever  events  or
changes in circumstances indicate that the carrying value of individual store assets may not be recoverable. The Company’s impairment analysis determines
whether projected undiscounted future cash flows from operations are sufficient to recover the carrying value of these store assets. Impairment may result
when  the  carrying  value  of  these  store  assets  exceeds  the  estimated  undiscounted  future  cash  flows  over  the  remaining  useful  life.  The  total  amount  of
property  and  equipment,  including  store  assets,  and  operating  lease  right-of-use  assets  as  of  January  2,  2021  are  $433.7  million  and  $835.4  million,
respectively. The Company’s impairment analysis consists of (1) identifying stores with

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indicators  of  impairment,  (2)  testing  the  identified  store  assets  for  recoverability  and  (3)  measuring  the  impairment  loss,  if  any.  During  the  year  ended
January 2, 2021 the Company recorded no impairment of long-lived assets.

The principal considerations for our determination that performing procedures relating to the impairment of store-level long-lived assets is a critical audit
matter relates to the significant judgment by management in developing the estimated future discounted cash flows expected to be generated by the asset.
This in turn led to a high degree of auditor judgment, subjectivity, and effort in performing procedures and evaluating the discounted cash flows, including
the significant assumptions for sales growth rate and gross margin.

How the Critical Audit Matter Was Addressed in the Audit

Our audit procedures related to management’s judgments regarding the forecasts of future cash flows included the following, among others:

• We  tested  the  operating  effectiveness  of  controls  over  management’s  long-lived  store  asset  impairment  evaluation,  including  those  over  future

sales growth and gross margin projections

• We  evaluated  management’s  ability  to  accurately  forecast  future  sales  growth  and  gross  margin  by  comparing  actual  results  to  management’s

historical forecasts

• We evaluated the reasonableness of management’s sales growth and gross margin forecasts by comparing the forecasts to:

◦

◦

◦

Current and past sales and gross margins of the overall Company and individual store level asset groups

Consistency with external market and industry data

Internal communications to management and the Board of Directors

• We tested the completeness, accuracy, and relevance of underlying data used in the valuations

/s/ DELOITTE & TOUCHE LLP

San Francisco, California

March 2, 2021

We have served as the Company’s auditor since 2007.

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Assets
Current assets:

GROCERY OUTLET HOLDING CORP.
CONSOLIDATED BALANCE SHEETS
(in thousands, except share and per share amounts)

Cash and cash equivalents
Independent operator receivables and current portion of independent operator notes, net of allowance $985 and
$1,283
Other accounts receivable, net of allowance $39 and $19
Merchandise inventories
Prepaid expenses and other current assets

Total current assets

Independent operator notes, net of allowance $7,124 and $9,088
Property and equipment, net
Operating lease right-of-use assets
Intangible assets, net
Goodwill
Deferred income tax assets, net
Other assets

Total assets

Liabilities and Stockholders’ Equity
Current liabilities:

Trade accounts payable
Accrued expenses
Accrued compensation
Current portion of long-term debt
Current lease liabilities
Income and other taxes payable

Total current liabilities

Long-term debt, net
Deferred income tax liabilities, net
Long-term lease liabilities

Total liabilities

Commitments and contingencies (NOTE 11)
Stockholders’ equity:

Voting common stock, par value $0.001 per share, 500,000,000 shares authorized; 94,854,336 and 89,005,062
shares issued and outstanding, respectively
Series A Preferred stock, par value $0.001 per share, 50,000,000 shares authorized; no shares issued and
outstanding
Additional paid-in capital
Retained earnings

Total stockholders’ equity

Total liabilities and stockholders’ equity

See Notes to Consolidated Financial Statements

74

January 2,
2021

December 28,
2019

$

105,326  $

28,101 

5,443 
5,950 
245,157 
20,081 
381,957 
27,440 
433,652 
835,397 
48,226 
747,943 
3,529 
7,480 
2,485,624  $

114,278  $
35,699 
26,447 
— 
48,675 
7,547 
232,646 
449,233 
— 
881,438 
1,563,317 

7,003 
2,849 
219,420 
13,453 
270,826 
20,331 
356,614 
734,327 
47,792 
747,943 
— 
7,696 
2,185,529 

119,217 
31,363 
14,915 
246 
38,245 
4,641 
208,627 
447,743 
16,020 
767,755 
1,440,145 

95 

89 

— 
787,047 
135,165 
922,307 
2,485,624  $

— 
717,282 
28,013 
745,384 
2,185,529 

$

$

$

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GROCERY OUTLET HOLDING CORP.
CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME
(in thousands, except per share data)

Net sales
Cost of sales
Gross profit
Operating expenses:

Selling, general and administrative
Depreciation and amortization
Share-based compensation
Total operating expenses

Income from operations
Other expenses:

Interest expense, net
Debt extinguishment and modification costs

Total other expenses
Income before income taxes
Income tax expense (benefit)

Net income and comprehensive income
Basic earnings per share
Diluted earnings per share
Weighted average shares outstanding:

Basic
Diluted

$

$

$
$

January 2,
2021

Fiscal Year Ended
December 28,
2019

December 29,
2018

3,134,640  $
2,161,293 
973,347 

2,559,617  $
1,772,515 
787,102 

772,409 
55,479 
38,084 
865,972 
107,375 

20,043 
198 
20,241 
87,134 
(19,579)
106,713  $

1.16  $
1.08  $

91,818 
98,452 

639,437 
47,883 
31,439 
718,759 
68,343 

45,927 
5,634 
51,561 
16,782 
1,363 
15,419  $

0.20  $
0.19  $

79,044 
81,863 

2,287,660 
1,592,263 
695,397 

557,100 
45,421 
10,409 
612,930 
82,467 

55,362 
5,253 
60,615 
21,852 
5,984 
15,868 

0.24 
0.23 

68,473 
68,546 

See Notes to Consolidated Financial Statements

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Balance at December 30, 2017

Cumulative effect of accounting
change
Issuance of shares
Repurchase of shares
Share-based compensation expense
Dividends paid
Net income and comprehensive
income

GROCERY OUTLET HOLDING CORP.
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY
(in thousands, except share amounts)

Voting Common

Nonvoting Common

Preferred

Shares

67,381,104  $

Amount
67 

Shares
1,038,413  $

Amount
1 

Shares

Amount
1  $ —  $

Additional 
Paid-In Capital

Retained
Earnings

Stockholders’
Equity
427,133 

23,776  $

54,184 

— 

2,946 
(2,946)

— 
— 

403,289  $

29 
(34)
10,409 
(126,236)

Balance at December 29, 2018

67,435,288  $

67 

1,038,413  $

1 

1  $ —  $

287,457  $

Cumulative effect of accounting
change
Issuance of common shares upon
initial public offering, net of
underwriting discounts
Other direct initial public offering
costs
Conversion of nonvoting to voting
common shares
Redemption of preferred shares
Exercise and vest of share-based
awards
Tax paid on behalf of employees
related to net settlement of share-
based awards
Share-based compensation expense
Dividends paid
Net income and comprehensive
income

19,765,625 

20 

1,068,413 

1 

(1,068,413)

(1)

(1)

— 

735,736 

1 

30,000 

407,646 

(7,245)

4,443 

(2,813)
31,439 
(3,645)

Balance at December 28, 2019

89,005,062  $

89 

—  $ — 

—  $ —  $

717,282  $

Cumulative effect of accounting
change
Exercise and vest of share-based
awards
Tax paid on behalf of employees
related to net settlement of share-
based awards
Share-based compensation expense
Dividends paid
Net income and comprehensive
income

5,849,274 

6 

32,598 

(483)
38,084 
(434)

Balance at January 2, 2021

94,854,336  $

95 

—  $ — 

—  $ —  $

787,047  $

See Notes to Consolidated Financial Statements

76

133 

(27,351)

133 
29 
(34)
10,409 
(153,587)

15,868 
12,426  $

15,868 
299,951 

168 

168 

407,666 

(7,245)

— 
— 

4,444 

(2,813)
31,439 
(3,645)

15,419 
28,013  $

15,419 
745,384 

439 

439 

32,604 

(483)
38,084 
(434)

106,713 
135,165  $

106,713 
922,307 

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GROCERY OUTLET HOLDING CORP.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands)

Cash flows from operating activities:

Net income
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation of property and equipment
Amortization of intangible and other assets
Amortization of debt issuance costs and bond discounts
Debt extinguishment and modification costs
Share-based compensation
Provision for accounts receivable
Deferred income taxes
Other
Changes in operating assets and liabilities:
Independent operator and other accounts receivable
Merchandise inventories
Prepaid expenses and other current assets
Income and other taxes payable
Trade accounts payable, accrued compensation and other accrued expenses
Deferred rent
Proceeds from insurance recoveries
Changes in operating lease assets and liabilities, net

Net cash provided by operating activities

Cash flows from investing activities:
Advances to independent operators
Repayments of advances from independent operators
Purchases of property and equipment
Proceeds from sales of assets
Intangible assets and licenses
Proceeds from insurance recoveries

Net cash used in investing activities

Cash flows from financing activities:

Proceeds from initial public offering, net of underwriting discounts paid
Proceeds from exercise of share-based compensation awards
Proceeds from term loans
Proceeds from revolving credit facility loan
Principal payments on revolving credit facility loan
Payments made for net settlement of employee share-based awards
Other direct costs paid related to the initial public offering
Principal payments on term loans
Principal payments on other borrowings
Dividends paid
Debt issuance costs paid

Net cash provided by (used in) financing activities

Net increase in cash and cash equivalents
Cash and cash equivalents at beginning of period

Cash and cash equivalents at end of period
Supplemental disclosure of cash flow information:

Cash paid for interest
Income taxes paid (refunded) in cash
Property and equipment accrued at end of period

January 2,
2021

Fiscal Year Ended
December 28,
2019

December 29,
2018

$

106,713  $

15,419  $

15,868 

50,749 
7,302 
2,452 
198 
38,084 
(456)
(19,578)
1,954 

(4,943)
(25,737)
(6,628)
2,906 
4,778 
— 
479 
22,964 
181,237 

(10,372)
6,793 
(124,920)
269 
(5,861)
305 
(133,786)

— 
32,604 
— 
90,000 
(90,000)
(483)
— 
(188)
(1,024)
(434)
(701)
29,774 
77,225 
28,101 
105,326  $

20,311  $
5,186  $
15,604  $

42,906 
7,237 
2,542 
5,634 
31,439 
2,575 
872 
1,955 

(3,649)
(21,115)
498 
1,191 
22,599 
— 
— 
22,732 
132,835 

(12,811)
4,473 
(97,194)
586 
(3,073)
— 
(108,019)

407,666 
4,444 
— 
— 
— 
(2,813)
(7,062)
(414,813)
(865)
(3,645)
(690)
(17,778)
7,038 
21,063 
28,101  $

49,372  $
(65) $
10,498  $

37,052 
10,005 
4,108 
5,253 
10,409 
749 
5,831 
1,306 

(642)
(15,292)
(1,543)
159 
16,315 
16,233 
— 
— 
105,811 

(10,456)
3,749 
(64,762)
1,092 
(3,173)
— 
(73,550)

— 
29 
871,688 
— 
— 
(34)
— 
(725,010)
(94)
(153,587)
(9,991)
(16,999)
15,262 
5,801 
21,063 

47,305 
289 
7,851 

$

$
$
$

See Notes to Consolidated Financial Statements

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GROCERY OUTLET HOLDING CORP.
Notes to Consolidated Financial Statements

NOTE 1—Organization and Summary of Significant Accounting Policies

Description of Business — Based in Emeryville, California, and incorporated in Delaware in 2014, Grocery Outlet Holding Corp. (together with its
wholly  owned  subsidiaries,  collectively,  “Grocery  Outlet,”  “we,”  or  the  “Company”)  is  a  high-growth,  extreme  value  retailer  of  quality,  name-brand
consumables and fresh products sold through a network of independently operated stores. As of January 2, 2021, we had 380 stores throughout California,
Washington, Oregon, Pennsylvania, Idaho and Nevada.

Grocery  Outlet  Holding  Corp.  (the  “Parent  Company”)  owns  100%  of  Globe  Intermediate  Corp.  (“Intermediate”),  which  owns  100%  of  GOBP

Holdings, Inc. (“GOBP Holdings”), which owns 100% of GOBP Midco, Inc. (“Midco”), which owns 100% of Grocery Outlet Inc. (“GOI”).

Initial Public Offering — In June 2019, we completed an initial public offering (“IPO”) of 19,765,625 shares of our common stock at a public
offering price of $22.00 per share for net proceeds of $407.7 million, after deducting underwriting discounts and commissions of $27.1 million. We also
incurred offering costs payable by us of $7.2 million. The shares of common stock sold in the IPO and the net proceeds from the IPO included the full
exercise of the underwriters’ option to purchase additional shares.

Our Amended and Restated Certificate of Incorporation (the “Charter”) became effective in connection with the completion of the IPO on June 24,
2019. The Charter, among other things, provided that all of our outstanding shares of nonvoting common stock were automatically converted into shares of
voting common stock on a one-for-one basis and that our authorized capital stock consisted of 500,000,000 shares of common stock, and 50,000,000 shares
of preferred stock, par value $0.001 per share. Our bylaws were also amended and restated as of June 24, 2019. Additionally, upon the closing of the IPO,
we redeemed all of our outstanding preferred stock for an aggregate of $1.00.

On June 24, 2019, we used the net proceeds from the IPO to repay $150.0 million in principal on the outstanding term loan under our second lien
credit agreement, dated as of October 22, 2018 (as amended, the “Second Lien Credit Agreement”), as well as accrued and unpaid interest as of that date of
$3.6 million, and terminated the Second Lien Credit Agreement. In addition, using the remainder of net proceeds, together with excess cash on hand, we
prepaid  a  portion  of  our  outstanding  senior  secured  term  loan  under  our  First  Lien  Credit  Agreement  (as  defined  below)  totaling  $248.0  million  plus
accrued interest of $3.8 million. On October 23, 2019, we prepaid an additional $15.0 million of principal on the senior secured term loan under the First
Lien Credit Agreement.

Secondary Public Offerings —  On  October  8,  2019,  certain  of  our  selling  stockholders  completed  a  secondary  public  offering  of  shares  of  our
common stock. We did not receive any of the proceeds from the sale of these shares by the selling stockholders. We incurred offering costs of $1.1 million,
which are included in selling, general and administrative expenses (“SG&A“) for fiscal 2019, and received $3.2 million in cash (excluding withholding
taxes) in connection with the exercise of 451,470 options by certain stockholders participating in this secondary public offering.

On February 3, 2020, certain selling stockholders completed an additional secondary public offering of shares of our common stock. We did not
receive any of the proceeds from the sale of these shares by the selling stockholders. We incurred offering costs of $1.1 million, which were recognized in
SG&A expenses during fiscal 2020. We received $1.4 million in cash (excluding withholding taxes) in connection with the exercise of 191,470 options by
certain stockholders participating in this secondary public offering.

On  April  27,  2020,  certain  of  our  selling  stockholders  completed  another  secondary  public  offering  of  shares  of  our  common  stock.  We  did  not
receive  any  of  the  proceeds  from  the  sale  of  these  shares  by  the  selling  stockholders.  We  incurred  related  offering  costs  of  $1.0  million  which  we
recognized  in  SG&A  expenses  during  fiscal  2020.  We  received  $1.6  million  in  cash  (excluding  withholding  taxes)  in  connection  with  the  exercise  of
269,000 options by certain stockholders participating in this secondary public offering.

On May 28, 2020, the stockholder affiliated with our former private equity sponsor, Hellman and Friedman LLC (the "H&F Investor"), distributed
the  remainder  of  its  holdings  representing  9.6  million  shares  of  our  common  stock  to  its  equity  holders.  We  did  not  receive  any  proceeds  or  incur  any
material costs related to this distribution.

Forward Stock Split — All share amounts and per share disclosures for all periods presented reflect a 1.403 for 1 forward stock split effected on

June 6, 2019.

Fiscal Year — We operate on a fiscal year that ends on the Saturday closest to December 31st each year. The fiscal year ended January 2, 2021

contained 53 weeks while each of the fiscal years ended December 28, 2019 and December 29, 2018 contained 52 weeks.

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Basis  of  Presentation  —  The  accompanying  consolidated  financial  statements  have  been  prepared  in  accordance  with  accounting  principles
generally accepted in the United States of America (“GAAP”) and the applicable rules and regulations of the U.S. Securities and Exchange Commission
(the  "SEC").  Our  consolidated  financial  statements  include  the  accounts  of  Grocery  Outlet  Holding  Corp.  and  its  wholly  owned  subsidiaries.  All
intercompany balances and transactions were eliminated. In the opinion of management, these consolidated financial statements include all adjustments,
consisting of normal recurring adjustments, necessary for a fair statement of the results for the periods presented.

Use of Estimates — The preparation of consolidated financial statements in conformity with GAAP requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities, disclosure of contingent assets and liabilities at the date of the financial statements and
the reported amounts of revenues and expenses during the reporting period. Actual results can differ from these estimates depending upon certain risks and
uncertainties. Changes in these estimates are recorded when known.

Segment Reporting — We manage our business as one operating segment. All of our sales were made to customers located in the United States and

all property and equipment is located in the United States.

Cash and Cash Equivalents — We consider all highly liquid investments, purchased with original maturities of three months or less, to be cash

equivalents. All cash equivalents are unrestricted and available for immediate use.

Allowance for Independent Operator (“IO”) Receivables and Notes and Other Accounts Receivable — We maintain allowances and accruals
for estimated losses of amounts advanced to IOs and other third parties determined to be uncollectible. See NOTE 2—Independent Operator Notes and
Receivables, for additional information.

Concentrations of Credit Risk — Financial instruments which potentially subject us to concentrations of credit risk consist primarily of cash and
cash equivalents and accounts and notes receivable. Although we deposit our cash with creditworthy financial institutions, our deposits typically exceed
federally insured limits. To date, we have not experienced any losses on our cash deposits. No single customer or store represented more than 10% of net
sales for the years ended January 2, 2021, December 28, 2019 and December 29, 2018. No single customer or IO represented more than 10% of accounts
receivable or notes receivable as of January 2, 2021 and December 28, 2019.

Merchandise Inventories — Merchandise inventories are valued at the lower of cost or net realizable value. Cost is determined by the weighted-
average cost method for warehouse inventories and the retail inventory method for store inventories. We provide for estimated inventory losses between
physical inventory counts based on historical averages. This provision is adjusted periodically to reflect the actual shrink results of the physical inventory
counts.

Property  and  Equipment  —  Property  and  equipment  is  stated  at  cost  less  accumulated  depreciation  and  includes  expenditures  for  significant
improvements to leased premises. Depreciation of property and equipment is calculated using the straight-line method over the estimated useful lives of the
assets, generally ranging from three to 15 years. Amortization of leasehold improvements is calculated based on the shorter of their estimated useful life or
the remaining terms of the lease. Remaining lease terms currently range from one to 19 years.

We evaluate events and changes in circumstances that could indicate carrying amounts of long-lived assets, including property and equipment, may
not be recoverable. When such events or changes in circumstances occur, we assess the recoverability of long-lived assets by determining whether or not
the carrying value of such assets will be recovered through undiscounted future cash flows derived from their use and eventual disposition. For purposes of
this assessment, long-lived assets are grouped with other assets and liabilities at the lowest level for which identifiable cash flows are largely independent
of  the  cash  flows  of  other  assets  and  liabilities,  primarily  at  an  individual  store  level.  If  the  sum  of  the  undiscounted  future  cash  flows  is  less  than  the
carrying amount of an asset, we record an impairment loss for the amount by which the carrying amount of the asset exceeds its fair value. The estimated
fair value of the asset or asset group is based on the estimated discounted future cash flows of the asset or asset group using a discount rate commensurate
with  the  related  risk.  There  were  no  adjustments  to  the  carrying  value  of  long-lived  assets  due  to  impairment  charges  during  fiscal  2020.  We  recorded
impairment  charges  of  $0.5  million  and  $0.6  million  during  fiscal  2019  and  2018,  respectively.  See  NOTE  3—Property  and  Equipment,  for  additional
information.

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Leases — We determine if an arrangement is a lease at inception. Operating leases are included in operating lease right-of-use assets, current lease
liabilities, and long-term lease liabilities on our consolidated balance sheets. Finance leases are included in other assets, current lease liabilities, and long-
term  lease  liabilities  on  our  consolidated  balance  sheets.  Right-of-use  assets  represent  our  right  to  use  an  underlying  asset  for  the  lease  term  and  lease
liabilities represent our obligation to make lease payments arising from the lease over the same term. Right-of-use assets and liabilities are recognized at
commencement date based on the present value of the lease payments over the lease term, reduced by landlord incentives. As most of our leases do not
provide an implicit rate, we use our incremental borrowing rate, which is estimated to approximate the interest rate on a collateralized basis with similar
terms and payments based on the information available at the commencement date to determine the present value of our lease payments. Our lease terms
may  include  options  to  extend  or  terminate  the  lease  when  it  is  reasonably  certain  that  we  will  exercise  that  option.  Lease  expense  for  operating  lease
payments  is  recognized  on  a  straight-line  basis  over  the  lease  term.  Amortization  of  finance  lease  right-of-use  assets,  interest  expense  on  finance  lease
liabilities and operating and financing cash flows for finance leases are immaterial.

We  have  lease  agreements  with  retail  facilities  for  store  locations,  distribution  centers,  office  space  and  equipment  with  lease  and  non-lease
components, which are accounted for separately. Leases with an initial term of 12 months or less are not recorded on the balance sheet; lease expense for
these leases is recognized on a straight-line basis over the lease term. The short-term lease expense is reflective of the short-term lease commitments on a
go-forward  basis.  We  sublease  certain  real  estate  to  unrelated  third  parties  under  non-cancelable  leases  and  the  sublease  portfolio  consists  of  operating
leases for retail stores.

Goodwill and Other Intangible Assets — We have both goodwill and intangible assets recorded on our consolidated balance sheets.

Goodwill  represents  the  difference  between  the  purchase  price  and  the  fair  value  of  assets  and  liabilities  acquired  in  a  business  combination.
Goodwill is not amortized, but rather is subject to an annual impairment evaluation which is performed during our fourth quarter or when events or changes
in circumstances indicate that the value of goodwill may be impaired. Our impairment evaluation of goodwill consists of an initial qualitative assessment of
our reporting unit to determine whether it is more-likely-than-not that the fair value of the reporting unit is less than its carrying value. If it is concluded
that this is the case, a quantitative evaluation, based on discounted cash flows, is performed which requires us to estimate future cash flows, growth rates
and  economic  and  market  conditions.  If  the  quantitative  evaluation  indicates  that  goodwill  is  not  recoverable,  an  impairment  loss  is  calculated  and
recognized during that period. Measurement of such an impairment loss would be based on the excess of the carrying amount over fair value. There were
no  goodwill  impairment  charges  recorded  during  the  fiscal  years  ended  January  2,  2021,  December  28,  2019  and  December  29,  2018.  There  were  no
changes in the carrying amount of goodwill for the fiscal years ended January 2, 2021, December 28, 2019, and December 29, 2018.

Intangible assets include trademarks, computer software, and liquor licenses. Trademarks represent the value of all our trademarks and trade names
in  the  marketplace.  We  are  amortizing  the  value  assigned  to  the  trade  names  on  a  straight-line  basis  over  15  years.  Computer  software  includes  both
acquired software and eligible costs to develop internal-use software that are incurred during the application development stage. These assets are amortized
over their estimated useful lives of 3 years. Liquor license assets have been classified as indefinite-lived intangible assets and accordingly, are not subject to
amortization.  We  review  our  intangible  assets  for  impairment  when  events  or  changes  in  circumstances  indicate  that  the  carrying  amount  may  not  be
recoverable. If the carrying amount of the intangible assets are not recoverable, the impairment is measured as the amount by which the carrying value of
the  intangible  asset  exceeds  its  fair  value.  There  were  no  impairments  of  intangible  assets  recognized  during  the  fiscal  years  ended  January  2,  2021,
December 28, 2019 and December 29, 2018.

Fair Value Measurements — Fair value is defined as the exchange price, or exit price, representing the amount that would be received to sell an
asset or paid to transfer a liability in an orderly transaction between market participants. The fair value of financial instruments is categorized based upon
the level of judgment associated with the inputs used to measure their fair values. Fair value is measured using inputs from the three levels of the fair value
hierarchy, which are described as follows:

Level 1 — Quoted prices in active markets for identical assets or liabilities

Level 2 — Quoted prices for similar assets and liabilities in active markets or inputs that are observable

Level 3 — Unobservable inputs in which there is little or no market data, which requires us to develop our own assumptions when pricing the

financial instruments, such as cash flow modeling assumptions.

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The assets’ or liabilities’ fair value measurement level within the fair value hierarchy is based on the lowest level of any input that is significant to
the fair value measurement. The fair value framework requires that we maximize the use of observable inputs and minimize the use of unobservable inputs
when measuring fair value.

There were no assets or liabilities measured at fair value on a recurring basis as of January 2, 2021 or December 28, 2019. Generally, assets are
recorded  at  fair  value  on  a  nonrecurring  basis  as  a  result  of  impairment  charges.  See  NOTE  3—Property  and  Equipment  and  NOTE  5—Goodwill  and
Intangible Assets, for additional information. There were no transfers of assets or liabilities between levels within the fair value hierarchy as of January 2,
2021 or December 28, 2019.

Our financial assets and liabilities are carried at cost, which generally approximates their fair value, as described below:

Cash  and  cash  equivalents,  IO  receivables,  other  accounts  receivable  and  accounts  payable  —  The  carrying  value  of  such  financial  instruments

approximates their fair value due to factors such as their short-term nature or their variable interest rates.

IO notes receivable (net) — The carrying value of such financial instruments approximates their fair value.

Notes  payable  and  term  loans  —  The  carrying  value  of  such  financial  instruments  approximates  their  fair  value  since  the  stated  interest  rates
approximates  market  rates  for  loans  with  similar  terms  for  borrowers  with  similar  credit  profiles.  However,  in  accordance  with  Accounting  Standards
Codification (“ASC”) Topic 825, Financial Instruments, the fair values of our term loans as of January 2, 2021 and December 28, 2019 are set forth below.

The  following  table  sets  forth  by  level  within  the  fair  value  hierarchy  the  carrying  amounts  and  estimated  fair  values  of  our  significant  financial

liabilities that are not recorded at fair value on the consolidated balance sheets (amounts in thousands):

Financial Liabilities:
Term loans (Level 2)

January 2,
2021

December 28,
2019

Carrying Amount 

(1)

Estimated Fair Value
(2)

Carrying Amount 

(1)

Estimated Fair Value
(2)

$

458,757  $

460,000  $

458,682  $

466,515 

_______________________
(1)
(2)

The carrying amounts as of January 2, 2021 and December 28, 2019 are net of unamortized debt discounts of $1.2 million and $1.5 million, respectively.
The estimated fair value of our term loans was determined based on the average quoted bid-ask prices for the term loans in an over-the-counter market on the last
trading day of fiscal 2020 and 2019.

Revenue Recognition

Net Sales — We recognize revenue from the sale of products at the point of sale, net of any taxes or deposits collected and remitted to governmental
authorities. Our performance obligations are satisfied upon the transfer of goods to the customer, at the point of sale, and payment from customers is also
due at the time of sale. Discounts provided to customers by us are recognized at the time of sale as a reduction in sales as the products are sold. Discounts
provided by IOs are not recognized as a reduction in sales as these are provided solely by the IO who bears the incremental costs arising from the discount.
We do not accept manufacturer coupons.

We  do  not  have  any  material  contract  assets  or  receivables  from  contracts  with  customers,  any  revenue  recognized  in  the  current  year  from
performance obligations satisfied in previous periods, any performance obligations, or any material costs to obtain or fulfill a contract as of January 2, 2021
and December 28, 2019.

Gift Cards — We record a deferred revenue liability when a Grocery Outlet gift card is sold. Revenue related to gift cards is recognized as the gift
cards  are  redeemed,  which  is  when  we  have  satisfied  our  performance  obligation.  While  gift  cards  are  generally  redeemed  within  12  months,  some  are
never fully redeemed. We reduce the liability and recognize revenue for the unused portion of the gift cards (“breakage”) under the proportional method,
where recognition of breakage income is based upon the historical run-off rate of unredeemed gift cards. Our gift card deferred revenue liability was $3.2
million as of January 2, 2021 and $2.0 million as of December 28, 2019. Breakage amounts were $0.2 million for the fiscal year ended January 2, 2021,
and less than $0.1 million for each of the fiscal years ended December 28, 2019 and December 29, 2018.

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Disaggregated Revenues — The following table presents sales revenue by type of product for the fiscal years ended January 2, 2021, December 28,

2019, and December 29, 2018 (amounts in thousands):

(1)

Perishable 
Non-perishable 

(2)

Total sales 

(3)

January 2,
2021

December 28,
2019

December 29,
2018

$

$

1,054,506  $
2,080,134 
3,134,640  $

868,109  $

1,691,508 
2,559,617  $

768,373 
1,519,287 
2,287,660 

_______________________
(1)
(2)
(3)

Perishable departments include dairy and deli; produce and floral; and fresh meat and seafood.
Non-perishable departments include grocery; general merchandise; health and beauty care; frozen foods; and beer and wine.
The fiscal year ended January 2, 2021 contained 53 weeks while each of the fiscal years ended December 28, 2019 and December 29, 2018 contained 52 weeks.

Cost of Sales — Cost of sales includes, among other things, merchandise costs, inventory markdowns, shrink and transportation, distribution and

warehousing costs, including depreciation.

Marketing and Advertising Expenses — Costs for store promotions, newspaper, television, radio and other media advertising are expensed at the
time  the  promotion  or  advertising  takes  place.  Advertising  costs  are  included  in  SG&A  in  the  accompanying  consolidated  statements  of  operations  and
comprehensive income and amounted to approximately $25.9 million, $26.2 million and $21.2 million, respectively, in the fiscal years ended January 2,
2021, December 28, 2019 and December 29, 2018.

Share-based Awards — We estimate the fair value of time-based stock option awards subject to only a service condition on the date of grant using
the Black-Scholes valuation model. The Black-Scholes model requires the use of certain input assumptions. Because we completed our IPO during fiscal
2019, we have limited historical exercise data from which to derive such input assumptions, including an option's expected term and the price volatility of
the underlying stock. Consequently, we determine the expected term using an accepted, simplified formula which derives an expected term by taking the
sum of the contractual term and adding the length of the vesting period and dividing by two. We estimate stock price volatility for our common stock by
taking the average historic price volatility for industry peers based on daily price observations over a period equivalent to the expected term of the stock
option grants. Industry peers consist of several public companies in our industry which are of similar size, complexity and stage of development. The risk-
free interest rate for the expected term of the option is based on the U.S. Treasury implied yield at the date of grant.

We estimate the fair value of performance-based stock option awards subject to both a market condition and a performance condition on the date of

grant using a Monte Carlo simulation approach implemented in a risk-neutral framework.

We estimate the fair value of restricted stock units ("RSUs") and performance-based restricted stock units ("PSUs") based upon the closing price of

our common stock as reported on the Nasdaq Global Select Market on the date of grant.

We recognize compensation expense for share-based payment awards with only a service condition on a straight-line basis over the requisite service
period,  which  is  generally  the  award’s  vesting  period.  Vesting  of  these  awards  would  be  accelerated  for  certain  employees  in  the  event  of  a  change  in
control. Compensation expense for share-based payment awards subject to vesting based upon the achievement of a performance condition is recognized
on a graded-vesting basis at the time the achievement of the performance condition becomes probable.

We recognize share-based award forfeitures as they occur rather than estimating by applying a forfeiture rate.

While we recognize share-based compensation expense over the performance period and/or requisite service period based on the fair market value of
the award as of the grant date, we will not know the actual amount of tax benefit an award will generate until such award is exercised (or vested for RSUs
or  PSUs)).  Until  such  award  is  exercised  (or  vested  for  RSUs  or  PSUs)  we  assume  that  the  amount  ultimately  recognized  for  tax  purposes  is  the  same
amount  we  are  currently  recognizing  in  our  operating  results,  that  is  for  “book”  purposes.  Consequently,  our  deferred  tax  asset  related  to  share-based
compensation expense, which totaled $8.9 million as of January 2, 2021, is based on each qualifying award’s grant date fair value rather than the award’s
to-be-determined  exercise  date  intrinsic  value  (or  vesting  date  fair  value).  For  awards  exercised  (or  vested  for  RSUs)  during  our  fiscal  year  ended
January 2, 2021, the difference between the grant date fair value and the exercise or vest date intrinsic value totaled $165.8 million. If the share price for
our common stock were to depreciate for a sustained period of time, we could be required to recognize a tax benefit shortfall. Such shortfalls could have a
material effect on our cash flows and financial results. See NOTE 7—Share-based Awards and NOTE 9—Income Taxes, for additional information.

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Income Taxes — Income taxes are accounted for using an asset and liability approach that requires recognition of deferred tax assets and liabilities
for expected future tax consequences of events that have been recognized in our consolidated financial statements or tax returns. In estimating future tax
consequences, all expected future events are considered, other than changes in the tax law. A valuation allowance is established, when necessary, to reduce
net  deferred  income  tax  assets  to  the  amount  expected  to  be  realized.  We  have  not  recorded  any  valuation  allowances  against  our  deferred  income  tax
balances for the fiscal years ended January 2, 2021 and December 28, 2019. Significant items comprising our future tax benefits and liabilities (deferred tax
assets  and  liabilities)  include  net  operating  losses,  depreciation  and  amortization,  goodwill,  intangible  assets,  lease  liability  obligations  and  right-of-use
assets.

We  recognize  interest  and  penalties  accrued  on  any  unrecognized  tax  benefits  as  a  component  of  income  tax  expense.  We  record  uncertain  tax
positions in accordance with ASC Topic 740, Income Taxes, on the basis of a two-step process in which (i) we determine whether it is more likely than not
that the tax positions will be sustained on the basis of the technical merits of the position and (ii) for those tax positions that meet the more likely-than-not
recognition threshold, we recognize the largest amount of tax benefit that is more than 50 percent likely to be realized upon ultimate settlement with the
related tax authority.

Variable  Interest  Entities  —  In  accordance  with  the  variable  interest  entities  sub-section  of  ASC  Topic  810,  Consolidation,  we  assess  at  each
reporting period whether we, or any consolidated entity, are considered the primary beneficiary of a variable interest entity (“VIE”) and therefore required
to consolidate the financial results of the VIE in our consolidated financial statements. Determining whether to consolidate a VIE may require judgment in
assessing (i) whether an entity is a VIE, and (ii) if a reporting entity is a VIE’s primary beneficiary. A reporting entity is determined to be a VIE’s primary
beneficiary if it has the power to direct the activities that most significantly impact a VIE’s economic performance and the obligation to absorb losses or
rights to receive benefits that could potentially be significant to a VIE.

We  had  375,  342  and  308  stores  operated  by  IOs  as  of  January  2,  2021,  December  28,  2019  and  December  29,  2018,  respectively.  We  have
agreements in place with each IO. The IO orders its merchandise exclusively from us, which is provided to the IO on consignment. Under the Independent
Operator Agreement (the "Operator Agreement"), the IO may select a majority of merchandise that we consign to the IO, which the IO chooses from our
merchandise order guide according to the IO’s knowledge and experience with local customer purchasing trends, preferences, historical sales and similar
factors. The Operator Agreement gives the IO discretion to adjust our initial prices if the overall effect of all price changes at any time comports with the
reputation of our Grocery Outlet retail stores for selling quality, name-brand consumables and fresh products and other merchandise at extreme discounts.
IOs are required to furnish initial working capital and to acquire certain store and safety assets. The IO is also required to hire, train and employ a properly
trained  workforce  sufficient  in  number  to  enable  the  IO  to  fulfill  its  obligations  under  the  Operator  Agreement.  Additionally,  the  IO  is  responsible  for
expenses required for business operations, including all labor costs, utilities, credit card processing fees, supplies, taxes, fines, levies and other expenses.
Either party may terminate the Operator Agreement without cause upon 75 days’ notice.

As consignor of all merchandise to each IO, the aggregate net sales proceeds from merchandise sales belongs to us. Sales related to IO stores were
$3.1 billion, $2.5 billion, and $2.2 billion for the fiscal years ended January 2, 2021, December 28, 2019, and December 29, 2018, respectively. We, in turn,
pay IOs a commission based on a share of the gross profit of the store. Inventories and related sales proceeds are our property, and we are responsible for
store rent and related occupancy costs. IO commissions were expensed and included in SG&A. IO commissions were $469.3 million, $382.8 million, and
$340.0 million for the fiscal years ended January 2, 2021, December 28, 2019, and December 29, 2018, respectively. IO commissions of $6.0 million and
$6.1 million were included in accrued expenses as of both January 2, 2021 and December 28, 2019, respectively.

IOs may fund their initial store investment from existing capital, a third-party loan or most commonly through a loan from us, as further discussed in
NOTE 2—Independent Operator Notes and Receivables. As collateral for IO obligations and performance, the Operator Agreements grant us the security
interests in the assets owned by the IOs related to the respective store. Since the total investment at risk associated with each IO is not sufficient to permit
each IO to finance its activities without additional subordinated financial support, the IOs are VIEs which we have variable interests in. To determine if we
are  the  primary  beneficiary  of  these  VIEs,  we  evaluate  whether  we  have  (i)  the  power  to  direct  the  activities  that  most  significantly  impact  the  IO's
economic performance and (ii) the obligation to absorb losses or the right to receive benefits of the IO that could potentially be significant to the IO. Our
evaluation includes identification of significant activities and an assessment of its ability to direct those activities.

Activities that most significantly impact the IO's economic performance relate to sales and labor. Sales activities that significantly impact the IO's
economic performance include determining what merchandise the IO will order and sell and the price of such merchandise, both of which the IO controls.
The  IO  is  also  responsible  for  all  of  their  own  labor.  Labor  activities  that  significantly  impact  the  IO's  economic  performance  include  hiring,  training,
supervising, directing,

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compensating  (including  wages,  salaries  and  employee  benefits)  and  terminating  all  of  the  employees  of  the  IO,  activities  which  the  IO  controls.
Accordingly,  the  IO  has  the  power  to  direct  the  activities  that  most  significantly  impact  the  IO's  economic  performance.  Furthermore,  the  mutual
termination rights associated with the Operator Agreements vitiate our control over the IO.

Our maximum exposure to the IOs is generally limited to the gross operator notes and receivables due from these entities, which was $41.0 million
and $37.7 million as of January 2, 2021 and December 28, 2019, respectively. See NOTE 2—Independent Notes and Operator Receivables, for additional
information.

Net Income Per Share — Basic net income per share is calculated using net income available to common stockholders divided by the weighted-
average  number  of  common  shares  outstanding  during  the  period.  Diluted  net  income  per  share  reflects  the  dilutive  effects  of  stock  options  and  RSUs
outstanding during the period, to the extent such securities would not be anti-dilutive, and is determined using the treasury stock method.

Recently Adopted Accounting Standards

ASU No. 2016-13 — In June 2016, Financial Accounting Standards Board (“FASB”) issued ASU No. 2016-13, Measurement of Credit Losses on
Financial Instruments (“ASU 2016-13”). ASU 2016-13, which was further updated and clarified by the FASB through issuance of additional related ASUs,
amends the guidance surrounding measurement and recognition of credit losses on financial assets measured at amortized cost, including trade receivables
and debt securities, by requiring recognition of an allowance for credit losses expected to be incurred over an asset’s lifetime based on relevant information
about past events, current conditions, and reasonable and supportable forecasts impacting the financial asset's ultimate collectability. This “expected loss”
model  will  likely  result  in  earlier  recognition  of  credit  losses  than  the  previous  “as  incurred”  model,  under  which  losses  were  recognized  only  upon  an
occurrence of an event that gave rise to the incurrence of a probable loss. ASU 2016-13 is effective for fiscal years beginning after December 15, 2019,
including interim periods within those fiscal years, and is to be adopted on a modified retrospective basis. We adopted ASU 2016-13 on December 29,
2019. The adoption of ASU 2016-13 resulted in a $0.4 million cumulative-effect increase to the opening balance of retained earnings. The adoption of the
new standard did not have a material impact on our consolidated statements of operations and comprehensive income or consolidated statements of cash
flows. See NOTE 2—Independent Notes and Operator Receivables for additional information.

ASU  No.  2018-15  —  In  August  2018,  FASB  issued  ASU  No.  2018-15,  Customer’s  Accounting  for  Implementation  Costs  Incurred  in  a  Cloud
Computing  Arrangement  That  Is  a  Service  Contract  (“ASU  2018-15”).  ASU  2018-15  aligns  the  requirements  for  capitalizing  implementation  costs
incurred  in  a  hosting  arrangement  that  is  a  service  contract  with  the  requirements  for  capitalizing  implementation  costs  incurred  to  develop  or  obtain
internal-use software. ASU 2018-15 is effective retrospectively for fiscal years and interim periods within those years beginning after December 15, 2019.
We adopted ASU 2018-15 on December 29, 2019. The adoption of ASU 2018-15 did not have a material impact on our consolidated financial statements.

Recently Issued Accounting Pronouncements

ASU  No.  2019-12  —In  December  2019,  FASB  issued  ASU  No.  2019-12,  Simplifying  the  Accounting  for  Income  Taxes  (“ASU  2019-12”).  ASU
2019-12  simplifies  accounting  guidance  for  certain  tax  matters  including  franchise  taxes,  certain  transactions  that  result  in  a  step-up  in  tax  basis  of
goodwill,  and  enacted  changes  in  tax  laws  in  interim  periods.  In  addition,  it  eliminates  a  company’s  need  to  evaluate  certain  exceptions  relating  to  the
incremental approach for intra-period tax allocation, accounting for basis differences when there are ownership changes in foreign investments, and interim
period income tax accounting for year-to-date losses that exceed anticipated losses. ASU 2019-12 is effective for fiscal years beginning after December 15,
2020, including interim periods within those fiscal years. We will adopt ASU 2019-12 beginning in the first quarter of fiscal 2021. We do not expect the
adoption of ASU 2019-12 to have a material impact on our consolidated financial statements.

NOTE 2—Independent Operator Notes and Receivables

The  amounts  included  in  independent  operator  notes  and  accounts  receivable  consist  primarily  of  funds  we  loaned  to  IOs,  net  of  estimated
uncollectible amounts. Independent operator notes are payable on demand and typically bear interest at rates between 3.00% and 9.95%. Accrued interest
receivable on independent operator notes is included within the “independent operator receivables and current portion of independent operator notes, net of
allowance” line item on the condensed consolidated balance sheets and was $0.4 million and $0.5 million as of January 2, 2021 and December 28, 2019,
respectively.  There  were  no  independent  operator  notes  that  were  past  due  or  on  a  non-accrual  status  due  to  delinquency  as  of  January  2,  2021  or
December 28, 2019. Notes and receivables of our IOs participating in our TCAP, as

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defined below, are not considered to be past due or on a non-accrual status due to delinquency and are excluded from such measures.

IO notes and receivables are financial assets which are measured and carried at amortized cost. An allowance for expected credit losses is deducted
from (for expected losses) or added to (for expected recoveries) the amortized cost basis of these assets to arrive at the net carrying amount expected to be
collected for such assets.

The allowance is estimated using an expected loss framework, which includes information about past events, current conditions, and reasonable and
supportable forecasts that impact the collectibility of the reported amounts of the assets over their lifetime. The allowance is evaluated on a collective basis
for assets with shared risk characteristics and credit quality indicators. The primary shared risk characteristic and credit quality indicator pools that we use
as a basis for collective evaluation include:

•

TCAP  —  Includes  the  notes  and  receivables  of  IOs  with  stores  that  have  been  open  for  more  than  18  months  that  are  participating  in  our
Temporary Commission Adjustment Program (“TCAP”) as of the end of each reporting period. TCAP allows us to provide a greater commission
to participating IOs who require assistance in meeting their working capital needs for various reasons, such as new or increased competition or
differences in IO skills and experience.

• Non-TCAP — Includes the notes and receivables of IOs with stores that have been open for more than 18 months that are not participating in

TCAP as of the end of each reporting period.

• New store — Includes the notes and receivables of IOs with stores that have been open for less than 18 months as of the end of each reporting

period.

Assets  without  such  shared  risk  characteristics  or  credit  quality  indicators,  such  as  assets  with  unique  circumstances  or  with  delinquencies  and

historical losses in excess of their TCAP, non-TCAP or new store peers are evaluated on an individual basis.

Amounts due from IOs and the related allowances as of January 2, 2021 and December 28, 2019 consisted of the following (amounts in thousands):

January 2, 2021
Independent operator notes
Independent operator receivables

Total

December 28, 2019
Independent operator notes
Independent operator receivables

Total

$

$

$

$

Allowance

Gross

Current Portion

Long-term Portion

Net

Current Portion

Long-term Portion

37,238  $
3,754 
40,992  $

(514) $
(471)
(985) $

(7,124) $
— 
(7,124) $

29,600  $
3,283 
32,883  $

2,160  $
3,283 
5,443  $

27,440 
— 
27,440 

Allowance

Gross

Current Portion

Long-term Portion

Net

Current Portion

Long-term Portion

31,952  $
5,753 
37,705  $

(678) $
(605)
(1,283) $

(9,088) $
— 
(9,088) $

22,186  $
5,148 
27,334  $

1,855  $
5,148 
7,003  $

20,331 
— 
20,331 

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A summary of IO notes and receivables allowance activity is as follows (amounts in thousands):

Balance at beginning of year
Provision for independent operator notes and receivables
Cumulative effect of accounting change
Write-off of provision for independent operator notes and receivables

Balance at end of year

January 2,
2021

Fiscal Year Ended
December 28,
2019

December 29,
2018

$

$

10,371  $
(473)
(439)
(1,350)
8,109  $

9,067  $
2,741 
— 
(1,437)
10,371  $

9,031 
1,029 
— 
(993)
9,067 

The following table presents the amortized cost basis of IO notes by year of origination and credit quality indicator as of January 2, 2021 (amounts in
thousands):

Credit Quality Indicator
TCAP
Non-TCAP
New store

Total

2020

2019

2018

2017

2016

Prior

Total

$

$

1,375  $
3,856 
8,628 
13,859  $

2,321  $
5,693 
4,436 
12,450  $

1,333  $
5,603 
— 
6,936  $

186  $

2,382 
— 
2,568  $

194  $
961 
— 
1,155  $

—  $
270 
— 
270  $

5,409 
18,765 
13,064 
37,238 

NOTE 3—Property and Equipment

Property and equipment as of January 2, 2021 and December 28, 2019 consisted of the following (amounts in thousands):

January 2, 2021
Leasehold improvements
Fixtures and equipment
Other
Construction in progress

Totals
December 28, 2019
Leasehold improvements
Fixtures and equipment
Other
Construction in progress

Totals

Property and
Equipment, At Cost

Accumulated
Depreciation 
and Amortization

Property and
Equipment, Net

$

$

$

$

275,586  $
330,338 
376 
33,453 
639,753  $

225,496  $
274,523 
383 
16,100 
516,502  $

(70,999) $

(134,820)
(282)
— 

(206,101) $

(53,733) $

(105,886)
(269)
— 

(159,888) $

204,587 
195,518 
94 
33,453 
433,652 

171,763 
168,637 
114 
16,100 
356,614 

Construction in progress is primarily composed of leasehold improvements and fixtures and equipment related to new or remodeled stores where

construction had not been completed at year-end.

Long-lived assets were evaluated for potential impairment by measuring their fair value on a nonrecurring basis. Fair value of long-lived assets is
determined by estimating the amount and timing of net future cash flows (including rental expense for leased properties, sublease rental income, common
area maintenance costs, and real estate taxes) and discounting them using a risk-adjusted rate. We estimate future cash flows based on our experience and
knowledge of the market in which each store is located. There were no adjustments to the carrying value of long-lived assets due to impairment charges
during fiscal 2020. We recorded impairment charges of $0.5 million and $0.6 million during fiscal 2019 and 2018, respectively.

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Depreciation expense on property and equipment for fiscal 2020, 2019 and 2018 was as follows (amounts in thousands):

Consolidated Statements of Operations and Comprehensive Income Location
Cost of sales
Operating expenses

Total depreciation expense on property and equipment

January 2,
2021

Fiscal Year Ended
December 28,
2019

December 29,
2018

$

$

1,299  $

49,450 
50,749  $

1,210  $

41,696 
42,906  $

1,265 
35,787 
37,052 

NOTE 4—Leases

We  generally  lease  retail  facilities  for  store  locations,  distribution  centers,  office  space  and  equipment  and  account  for  these  leases  as  operating
leases. We account for one retail store lease and certain equipment leases as finance leases. Lease right-of-use assets and lease liabilities are recognized at
the lease commencement date based on the present value of the lease payments over the lease term. As most of our leases do not provide an implicit rate,
we use our incremental borrowing rate based on information available at the lease commencement date to determine the present value of lease payments.
Leases with an initial term of 12 months or less are not recorded on the balance sheet; lease expense for these short-term leases is recognized on a straight-
line basis over the lease term.

Leases for 15 of our store locations and one warehouse location are controlled by related parties as of both January 2, 2021 and December 28, 2019.
See NOTE 10—Related Party Transactions, for additional information. As of January 2, 2021, the right-of-use assets and lease liabilities related to these
properties  was  $39.8  million  and  $44.3  million,  respectively.  As  of  December  28,  2019,  the  right-of-use  assets  and  lease  liabilities  related  to  these
properties was $42.5 million and $46.7 million, respectively.

As of January 2, 2021, we had executed leases for 37 store locations that we had not yet taken possession of with total undiscounted future lease

payments of $200.4 million with lease terms through 2039.

Based upon our initial investment in store leasehold improvements, we utilize an initial, reasonably-certain lease life of 15 years. Most leases include
one or more options to renew, with renewal terms that can extend the lease term from five to 15 years or more. Our lease terms only include options to
extend the lease when we are reasonably certain that we will exercise such options. Our leases do not include any material residual value guarantees or
material restrictive covenants. We also have non-cancelable subleases with unrelated third parties with future minimum rental receipts as of January 2, 2021
totaling $6.4 million ending in various years through 2036, which have not been deducted from the future minimum lease payments.

The balance sheet classification of our right-of-use lease assets and lease liabilities was as follows (amounts in thousands):

Leases
Assets:

Operating lease assets
Finance lease assets

Total lease assets

Liabilities:
Current

Operating
Finance
Noncurrent

Operating
Finance

Total lease liabilities

Classification

Operating right-of-use assets
Other assets

Current lease liabilities
Current lease liabilities

Long-term lease liabilities
Long-term lease liabilities

87

January 2,
2021

December 28,
2019

$

$

$

$

835,397  $
5,973 
841,370  $

47,730  $
945 

876,329 
5,109 
930,113  $

734,327 
5,904 
740,231 

37,923 
322 

762,105 
5,651 
806,001 

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The components of lease expense were as follows (amounts in thousands):

Lease Cost
Operating lease cost
Finance lease cost:

Amortization of right-of-use assets
Interest on leased liabilities

Variable lease cost
Sublease income

Net lease cost

(1)

Classification 
Selling, general and administrative expenses

Depreciation and amortization
Interest expense, net
Selling, general and administrative expenses
Selling, general and administrative expenses

_______________________
(1)

Certain supply chain related lease costs herein are included in cost of sales.

Fiscal Year Ended

January 2,
2021

December 28,
2019

112,096  $

99,237 

964 
376 
700 
(972)
113,164  $

817 
263 
668 
(1,248)
99,737 

$

$

Short-term lease expense payments recorded in operating expenses were immaterial for the fiscal years ended January 2, 2021 and December 28,

2019.

Maturities of lease liabilities as of January 2, 2021 were as follows (amounts in thousands):

Fiscal 2021
Fiscal 2022
Fiscal 2023
Fiscal 2024
Fiscal 2025
Thereafter

Total lease payments

Less: Imputed interest

Present value of lease liabilities

Operating Leases

Finance Leases

Total

$

$

112,249  $
113,556 
113,351 
112,763 
111,191 
818,237 

1,381,347 
(457,288)
924,059  $

113,528 
114,782 
114,475 
113,821 
112,018 
820,099 
1,388,723 

1,279  $
1,226 
1,124 
1,058 
827 
1,862 
7,376  $
(1,322)
6,054 

The weighted-average lease terms and discount rates of operating and finance leases were as follows:

Weighted-average remaining lease term:

Operating leases
Finance leases

Weighted-average discount rate:

Operating leases
Finance leases

Supplemental cash flow information related to leases was as follows (amounts in thousands):

Cash paid for amounts included in the measurement of lease liabilities:

Operating cash flows from operating leases

Leased assets obtained in exchange for new lease liabilities — adoption
Leased assets obtained in exchange for new operating lease liabilities

ASC 840 Disclosure

Rental expense for all operating leases for the fiscal year ended December 29, 2018 totaled $86.0 million.

88

January 2,
2021

December 28,
2019

12.0 years
6.7 years

6.91 %
6.08 %

12.3 years
7.6 years

7.41 %
6.35 %

Fiscal Year Ended

January 2,
2021

December 28,
2019

$
$
$

101,245  $
—  $
166,018  $

88,362 
664,882 
155,986 

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NOTE 5—Goodwill and Intangible Assets

Information regarding our goodwill and intangible assets as of January 2, 2021 was as follows (amounts in thousands):

Gross Carrying
Amount

Accumulated
Amortization

Trademarks
Computer software

Total finite-lived intangible assets

Liquor licenses

Total intangible assets

Goodwill

Total goodwill and intangible assets

$

$

58,400  $
24,868 
83,268 
7,544 
90,812 
747,943 
838,755  $

Information regarding our goodwill and intangible assets as of December 28, 2019 was as follows (amounts in thousands):

Gross Carrying
Amount

Accumulated
Amortization

Trademarks
Customer lists
Computer software

Total finite-lived intangible assets

Liquor licenses

Total intangible assets

Goodwill

Total goodwill and intangible assets

$

$

58,400  $
160 
20,418 
78,978 
6,360 
85,338 
747,943 
833,281  $

(24,218) $
(18,368)
(42,586)
— 
(42,586)
— 
(42,586) $

Net Carrying Amount
34,182 
6,500 
40,682 
7,544 
48,226 
747,943 
796,169 

(20,324) $
(160)
(17,062)
(37,546)
— 
(37,546)
— 
(37,546) $

Net Carrying Amount
38,076 
— 
3,356 
41,432 
6,360 
47,792 
747,943 
795,735 

Amortization expense for finite-lived intangible assets was $6.5 million, $6.7 million, and $10.0 million for the fiscal years ended January 2, 2021,
December 28, 2019, and December 29, 2018, respectively. Liquor license assets have been classified as indefinite-lived intangible assets and accordingly,
are not subject to amortization. There were no impairments of goodwill or intangible assets during the fiscal years ended January 2, 2021, December 28,
2019, and December 29, 2018, respectively.

The estimated future amortization expense related to finite-lived intangible assets as of January 2, 2021 is as follows (amounts in thousands):

Fiscal 2021
Fiscal 2022
Fiscal 2023
Fiscal 2024
Fiscal 2025
Thereafter
Total

$

$

6,976 
5,517 
4,735 
4,003 
4,002 
15,449 
40,682 

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NOTE 6—Long-Term Debt

Long-term debt consisted of the following (amounts in thousands):

First Lien Credit Agreement:

Term loan
Notes payable

Long-term debt, gross

Less: Unamortized debt discounts and debt issuance costs

Long-term debt, less unamortized debt discounts and debt issuance costs

Less: Current portion

Long-term debt, net

First Lien Credit Agreement

January 2,
2021

December 28,
2019

$

$

460,000  $
— 
460,000 
(10,767)
449,233 
— 
449,233  $

460,188 
246 
460,434 
(12,445)
447,989 
(246)
447,743 

On October 22, 2018, GOBP Holdings, our wholly owned subsidiary, together with another of our wholly owned subsidiaries, entered into a first
lien credit agreement (the “First Lien Credit Agreement”) with a syndicate of lenders for a $725.0 million senior term loan and a revolving credit facility
for an amount up to $100.0 million, with a sub-commitment for a $35.0 million letter of credit and a sub-commitment for $20.0 million of swingline loans.
Borrowings under the First Lien Credit Agreement are secured by substantially all the assets of the borrower subsidiary and its guarantors. The term loan
proceeds  were  primarily  used  for  retiring  our  prior  first  lien  credit  agreement  and  paying  cash  dividends  related  to  our  2018  recapitalization.  As  of
January 2, 2021, we had standby letters of credit outstanding totaling $3.5 million under the First Lien Credit Agreement.

Term Loans

The First Lien Credit Agreement permits voluntary prepayment on borrowings without premium or penalty. In connection with the closing of our
IPO, we prepaid $248.0 million of principal and $3.8 million of interest on the outstanding term loan under the First Lien Credit Agreement on June 24,
2019 and elected to apply the prepayment against the remaining principal installments in the direct order of maturity. No further principal payment on the
term loan will be due until the maturity date of this term loan. The terms of the First Lien Credit Agreement include mandatory prepayment requirements
on the term loan if certain conditions are met (as described in the First Lien Credit Agreement).

First  Incremental  Agreement  —  On  July  23,  2019,  GOBP  Holdings  together  with  another  of  our  wholly  owned  subsidiaries  entered  into  an
incremental agreement (the “First Incremental Agreement”) to amend the First Lien Credit Agreement. The First Incremental Agreement refinanced the
term loan outstanding under the First Lien Credit Agreement with a replacement $475.2 million senior secured term loan (the “First Replacement Term
Loan”) with an applicable margin of 3.50% or 3.25% for Eurodollar loans and 2.50% or 2.25% for base rate loans, in each case depending on the public
corporate family rating of GOBP Holdings. The First Replacement Term Loan was to mature on October 22, 2025, which was the same maturity date as the
prior  term  loan  under  the  First  Lien  Credit  Agreement.  We  wrote  off  debt  issuance  costs  of  $0.3  million  and  incurred  debt  modification  costs  of  $0.2
million during the third quarter of fiscal 2019 in connection with this refinance. On October 23, 2019, we prepaid $15.0 million of principal on the First
Replacement Term Loan.

Second Incremental Agreement — On January 24, 2020, GOBP Holdings together with another of our wholly owned subsidiaries entered into a
second  incremental  agreement  (the  “Second  Incremental  Agreement”)  which  amended  the  First  Incremental  Agreement.  The  Second  Incremental
Agreement refinanced the First Replacement Term loan under the First Incremental Agreement with a replacement $460.0 million senior secured term loan
(the “Second Replacement Term Loan”) with an applicable margin of 2.75% for Eurodollar loans and 1.75% for base rate loans, in each case depending on
the  public  corporate  family  rating  of  GOBP  Holdings,  and  made  certain  other  corresponding  technical  changes  and  updates  to  the  First  Incremental
Agreement. The  interest  rate  on  the  First  Replacement  Term  Loan  was  2.90%  as  of  January  2,  2021.  The  Second  Replacement  Term  Loan  matures  on
October 22, 2025, which is the same maturity date as prior term loans under the First Lien Credit Agreement and First Incremental Agreement. We wrote
off debt issuance costs of $0.1 million and incurred debt modification costs of $0.1 million during the first quarter of fiscal 2020 in connection with this
refinance.

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Other than as described above, the Second Replacement Term Loan has the same terms as provided under the original First Lien Credit Agreement
and the First Incremental Agreement. Additionally, the parties to the Second Incremental Agreement continue to have the same obligations set forth in the
original First Lien Credit Agreement and the First Incremental Agreement (collectively, the “First Lien Credit Agreement”).

Revolving Credit Facility

We  are  required  to  pay  a  quarterly  commitment  fee  ranging  from  0.25%  to  0.50%  on  the  daily  unused  amount  of  the  commitment  under  the
revolving credit facility based upon the leverage ratio defined in the agreement and certain criteria specified in the agreement. We are also required to pay
fronting  fees  and  other  customary  fees  for  letters  of  credit  issued  under  the  revolving  credit  facility.  The  interest  rate  for  the  revolving  credit  facility  is
determined  based  on  a  formula  using  certain  market  rates.  No  amounts  were  outstanding  under  the  revolving  credit  facility  as  of  January  2,  2021  and
December 28, 2019.

On  March  19,  2020,  we  borrowed  $90.0  million  under  the  revolving  credit  facility  of  our  First  Lien  Credit  Agreement  (the  "Revolving  Credit
Facility Loan"), the proceeds of which were to be used as reserve funding for working capital needs as a precautionary measure in light of the economic
uncertainty surrounding the COVID-19 pandemic. On May 26, 2020, we repaid the Revolving Credit Facility Loan in full. As of January 2, 2021, we had
$96.5 million of borrowing capacity available under the revolving credit facility.

Second Lien Credit Agreement

On October 22, 2018, one of our wholly owned subsidiaries entered into a second lien credit agreement with a syndicate of lenders for a $150.0
million senior term loan. The proceeds were primarily used for retiring the prior second lien credit agreement and paying the dividends related to our 2018
recapitalization.

The term loan under the Second Lien Credit Agreement did not require minimum quarterly principal payment. The Second Lien Credit Agreement

did require mandatory prepayment if certain conditions were met and permitted voluntarily prepayment on borrowings without premium or penalty.

On  June  24,  2019,  we  terminated  the  Second  Lien  Credit  Agreement  and  repaid  in  full  the  outstanding  principal  balance  of  $150.0  million  and
accrued interest of $3.6 million. In addition, we wrote off the remaining unamortized debt issuance costs of $3.8 million and loan discounts of $1.4 million
on June 24, 2019.

Debt Covenants

The First Lien Credit Agreement contains certain customary representations and warranties, subject to limitations and exceptions, and affirmative
and customary covenants. The First Lien Credit Agreement has the ability to restrict us from entering into certain types of transactions and making certain
types  of  payments  including  dividends  and  stock  repurchase  and  other  similar  distributions,  with  certain  exceptions.  Additionally,  the  revolving  credit
facility under our First Lien Credit Agreement is subject to a first lien secured leverage ratio of 7.00 to 1.00, tested quarterly if, and only if, the aggregate
principal amount from the revolving facility, letters of credit (to the extent not cash collateralized or backstopped or, in the aggregate, not in excess of the
greater of $10.0 million and the stated face amount of letters of credit outstanding on the closing date) and swingline loans outstanding and/or issued, as
applicable, exceeds 35% of the total amount of the revolving credit facility commitments (as defined in the First Lien Credit Agreement).

As of January 2, 2021, we were in compliance with all applicable financial covenant requirements for our First Lien Credit Agreement.

Schedule of Principal Maturities

Principal maturities of debt as of January 2, 2021 are as follows (amounts in thousands):

Fiscal 2021
Fiscal 2022
Fiscal 2023
Fiscal 2024
Fiscal 2025
Thereafter

Total

$

$

— 
— 
— 
— 
460,000 
— 
460,000 

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Interest Expense

Interest expense, net, consisted of the following (amounts in thousands):

Interest on loans
Amortization of debt issuance costs
Interest on finance leases
Other
Interest income

Interest expense, net

Debt Extinguishment and Modification Costs

January 2,
2021

Fiscal Year Ended
December 28,
2019

December 29,
2018

$

$

19,113  $
2,289 
376 
32 
(1,767)
20,043  $

45,259  $
2,367 
263 
51 
(2,013)
45,927  $

52,569 
4,024 
117 
2 
(1,350)
55,362 

Debt extinguishment and modification costs consisted of the following (amounts in thousands):

Write off of debt issuance costs
Debt modification costs
Write off of loan discounts

Debt extinguishment and modification costs

NOTE 7—Share-based Awards

Share-based Incentive Plans

January 2,
2021

Fiscal Year Ended
December 28,
2019

December 29,
2018

$

$

74  $
124 
— 
198  $

4,110  $
150 
1,374 
5,634  $

3,459 
1,794 
— 
5,253 

The Globe Holding Corp. 2014 Stock Incentive Plan (the “2014 Plan”) became effective on October 21, 2014. Under the 2014 Plan, we granted
stock options and RSUs to purchase shares of our common stock. Effective as of June 19, 2019, we terminated the 2014 Plan and as a result no further
equity awards may be issued under the 2014 Plan. Any outstanding awards granted under the 2014 Plan will remain subject to the terms of the 2014 Plan
and the applicable equity award agreements.

On June 4, 2019, our board of directors and stockholders approved the Grocery Outlet Holding Corp. 2019 Incentive Plan (the “2019 Plan”). A total
of 4,597,862 shares of common stock were reserved for issuance under the 2019 Plan at that time. In addition, on the first day of each fiscal year beginning
in fiscal 2020 and ending in fiscal 2029, the 2019 Plan provides for an annual automatic increase of the shares reserved for issuance in an amount equal to
the positive difference between (i) 4% of the outstanding common stock on the last day of the immediately preceding fiscal year and (ii) the plan share
reserve on the last day of the immediately preceding fiscal year, or a lesser number as determined by our board of directors. As of January 2, 2021, there
were a total of 5,057,940 shares of common stock reserved for issuance under the 2019 Plan, which includes 460,078 shares added effective December 29,
2019 per the above noted annual automatic increase. As of January 2, 2021, there were 3,076,015 remaining shares available for issuance of the new equity
awards under the 2019 Plan.

On  April  28,  2020,  the  Compensation  Committee  approved  a  long-term  incentive  program  (the  “LTIP”)  under  the  2019  Plan  consisting  of  time-
based  RSUs  and  PSUs.  RSUs  granted  under  the  LTIP  generally  vest  over  3  years.  Half  of  the  total  PSUs  granted  under  the  LTIP  will  vest  upon  the
achievement of certain revenue-based performance targets (“Tranche I PSUs”) and half will vest upon the achievement of certain adjusted EBITDA-based
performance targets (“Tranche II PSUs”) as determined by the Compensation Committee following the last day of the three-year performance period from
December  29,  2019  to  December  31,  2022.  The  number  of  PSUs  ultimately  earned  will  equal  the  number  of  Tranche  I  and  Tranche  II  PSUs  granted
multiplied by the applicable percentage of actual revenue and adjusted-EBITDA performance target levels achieved, and can range from 0% to 200% of the
number of PSUs granted based on the following performance levels and percentages: below minimum (0%); minimum (50%); target (100%); maximum
(200%);  above  maximum  (200%).  Actual  performance  achievement  percentages  that  fall  between  the  minimum  and  target  performance  levels  and  the
target and maximum performance levels will be determined using linear interpolation.

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Fair Value Determination

The fair value of stock option, RSU and PSU awards is determined as of the grant date. For time-based stock options, a Black-Scholes valuation
model is utilized to estimate the fair value of the awards. For performance-based stock options, a Monte Carlo simulation approach implemented in a risk-
neutral framework is utilized to estimate the fair value of the awards. For RSUs and PSUs, the closing price of our common stock as reported on the grant
date is utilized to estimate the fair value of the awards.

We determine the input assumptions for the Black-Scholes stock option valuation model as follows:

•

Expected term — The expected term represents the period that a stock option award is expected to be outstanding. We have limited historical
exercise  data  from  which  to  derive  expected  term  input  assumptions.  Consequently,  we  calculate  expected  term  using  the  SEC  simplified
method whereby the expected term of a stock option award is equal to the average of the award's contractual term and vesting term.

• Volatility — We have limited historical data from which to derive stock price volatility input assumptions. Consequently, we estimate stock
price volatility for our common stock by taking the average historic price volatility for industry peers based on daily price observations over a
period equivalent to the expected term of the stock option award. Industry peers consist of several public companies in our industry which are
of similar size, complexity and stage of development.

•

Risk-free interest rate — The risk-free interest rate is based on the U.S. Treasury yield curve in effect on a stock option award's grant date for
U.S Treasury securities with maturities that approximate the expected term of the stock option award.

• Dividend yield — Dividend yield is assumed to be zero as we have not paid and do not expect to pay cash dividends on our common shares

issued subsequent to our IPO.

The respective valuation methods resulted in weighted-average grant date fair values for time-based stock options, performance-based stock options,

RSUs, and PSUs granted during fiscal 2020, 2019 and 2018 as follows:

Time-based stock options
Performance-based stock options
RSUs
PSUs

January 2,
2021

Fiscal Year Ended
December 28,
2019

December 29,
2018

N/A $
N/A $
37.07  $
36.90 

7.61  $
5.78  $
27.13  $
N/A

2.96 
4.65 
10.36 
N/A

$
$

We  did  not  award  any  time-based  or  performance-based  stock  options  during  fiscal  2020.  The  grant  date  fair  value  of  time-based  stock  options

awarded during fiscal 2019 and 2018 was estimated using the Black-Scholes valuation model with the following weighted-average assumptions:

Exercise price
Volatility
Risk-free interest rate
Dividend yield
Expected term (in years)

$

Fiscal Year Ended

December 28,
2019

December 29,
2018

$

21.66 
30.2 %
1.9 %
— %
6.83

11.98 
35.0 %
2.6 %
— %
2.80

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Grant Activity

The following table summarizes stock option activity under all equity incentive plans during fiscal 2020, 2019 and 2018:

Options outstanding at December 30, 2017
Granted
Exercised
Forfeitures
Options outstanding at December 29, 2018
Granted
Exercised
Forfeitures
Options outstanding at December 28, 2019
Granted
Exercised
Forfeitures

 (1)

Options outstanding at January 2, 2021

Options vested and exercisable at January 2, 2021
_______________________
(1)

Time-Based Options

Performance-Based Options

Number of Options

Weighted-Average 
Exercise Price

Number of Options

Weighted-Average 
Exercise Price

5,528,836 
334,535 
(2,946)
(62,050)
5,798,375 
1,363,822 
(817,051)
(101,479)
6,243,667 
— 
(2,326,219)
(52,676)
3,864,772 

2,309,467 

$

$

$

$

$

7.27 
11.98 
8.47 
8.10 
7.53 
21.66 
7.21 
12.72 
10.57 
— 
7.29 
20.63 

12.42 

7.45 

5,525,860  $
334,536 
— 
(65,066)
5,795,330  $
99,788 
— 
(117,997)
5,777,121  $

— 
(3,438,470)
(13,071)
2,325,580  $
2,325,580  $

6.11 
11.98 
— 
6.81 
4.40 
17.29 
— 
7.15 
4.57 
— 
4.55 
16.47 

4.54 

4.54 

The decrease in weighted-average exercise price for outstanding performance-based options at December 29, 2018 was due to a dividend declared on October 22,
2018 pursuant to which all performance-based options outstanding at that date received a $2.10 downward adjustment to the exercise price.

The total intrinsic value of time-based stock options exercised was $68.7 million and $20.8 million for fiscal 2020 and 2019, respectively, and less
than $0.1 million for fiscal 2018. Intrinsic value represents the difference between the current fair value of the underlying stock and the exercise price of
the stock option.

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The following table summarizes RSU activity under all equity incentive plans during fiscal 2020, 2019 and 2018:

Number of Shares

Unvested balance at December 30, 2017
Granted
Vested
Forfeitures
Unvested balance at December 29, 2018
Granted
Vested
Forfeitures
Unvested balance at December 28, 2019
Granted
Vested
Forfeitures

Unvested balance at January 2, 2021

The following table summarizes PSU activity under the 2019 Plan during fiscal 2020:

Number of Shares

(1)

Unvested balance at December 28, 2019
Granted 
Adjustment for expected performance achievement 
Vested
Forfeitures

(2)

Unvested balance at January 2, 2021
_______________________
(1)

Represents initial grant of PSUs based on performance target level achievement of 100%.

(2)

Represents the adjustment to previously granted PSUs based on current performance expectations. An additional 135,820 PSUs could potentially be included if the
maximum performance level is reached.

Share-Based Compensation Expense

We  recognize  compensation  expense  for  stock  options,  RSUs,  and  PSUs  by  amortizing  the  grant  date  fair  value  on  a  straight-line  basis  over  the
expected  vesting  period  to  the  extent  we  determine  the  vesting  of  the  grant  is  probable.  We  recognize  share-based  award  forfeitures  in  the  period  such
forfeitures occur.

Share-based compensation expense qualifying for capitalization was insignificant for each of the fiscal years ended January 2, 2021, December 28,

2019 and December 29, 2018. Accordingly, no share-based compensation expense was capitalized during these years.

95

Weighted-Average 
Grant Date Fair Value
7.51 
10.36 
7.39 
— 
8.80 
27.13 
18.06 
30.03 
22.89 
37.07 
19.74 
31.78 

35.16 

100,804  $
34,200 
(54,184)
— 
80,820  $
195,135 
(76,841)
(8,242)
190,872  $
277,496 
(115,030)
(11,496)
341,842  $

Weighted-Average 
Grant Date Fair Value
— 
36.90 
36.90 
— 
36.88 

36.90 

—  $

272,640 
135,821 
— 
(999)
407,462  $

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Time-Based Stock Options

We did not record compensation expense for time-based stock option grants prior to the closing of our IPO in June of fiscal 2019 because such time-
based options were subject to a post-termination repurchase right by us until certain contingent events such as involuntary termination, a change in control,
or an initial public offering occurred, and such contingent events were not deemed probable during fiscal 2018 or any other fiscal period prior to our IPO.
As a result of this repurchase right feature, other than in limited circumstances, stock issued upon the exercise of these options could be repurchased at our
discretion at the lower of fair value or the applicable exercise price. The repurchase right feature lapsed upon the closing of our IPO on June 24, 2019 (the
"IPO closing date). Subsequent to the IPO closing date, we recognized share-based compensation expense for prior service completed as of the IPO closing
date and began recognizing the remaining unamortized share-based compensation expense related to these outstanding time-based stock options over the
remaining service period.

During the fiscal years ended January 2, 2021 and December 28, 2019, we recognized $3.0 million and $25.7 million, respectively, of share-based
compensation  expense  for  time-based  stock  options.  Unamortized  compensation  cost  related  to  unvested  time-based  options  was  $6.7  million  as  of
January 2, 2021, $5.9 million of which related to time-based stock options granted at the time of our IPO. The $6.7 million of unamortized compensation
cost is expected to be amortized over a weighted average period of approximately 2.50 years.

Performance-Based Stock Options

We did not record compensation expense for performance-based stock options during the fiscal years ended December 28, 2019 and December 29,
2018 because the performance criteria of such awards had not been achieved and the ultimate vesting of the awards was not considered probable as of such
dates.  On  February  3,  2020  and  April  27,  2020,  certain  selling  stockholders  completed  secondary  public  offerings  of  shares  of  our  common  stock.  In
conjunction with these secondary offerings, certain performance criteria were achieved resulting in the vesting of 4.1 million and 1.7 million performance-
based stock options, respectively, and the recognition of $18.5 million and $7.6 million, respectively, of share-based compensation expense associated with
the vesting of these performance-based stock options. As of January 2, 2021, all outstanding performance-based stock options are fully vested and fully
expensed.

Time-Based RSUs

Shares-based compensation expense for RSUs held by employees and non-employee directors was $4.9 million, $2.1 million, and $0.4 million for
the fiscal years ended January 2, 2021, December 28, 2019, and December 29, 2018, respectively. Unamortized compensation expense for RSUs was $8.4
million as of January 2, 2021, which is expected to be amortized over a weighted average period of approximately 2.26 years.

Performance-Based RSUs

During  the  fiscal  year  ended  January  2,  2021  we  recognized  $3.7  million  of  share-based  compensation  expense  for  PSUs,  which  represents  the
expense associated with the expected level of performance achievement as of January 2, 2021. There were no such amounts recognized in the comparable
prior year periods as PSUs only began being granted during fiscal 2020. Unamortized compensation cost related to the expected level of achievement of
unvested PSUs was $11.4 million as of January 2, 2021, which is expected to be amortized over a weighted average period of approximately 2.00 years.

Dividends

For time-based stock options and RSUs that were outstanding on the dividend dates of June 23, 2016 and October 22, 2018 and that are expected to
vest in fiscal year 2021 and beyond, we intend to make dividend payments as these time-based stock options and RSUs vest. Pursuant to the 2014 Plan, if
we are unable to make those payments, we may instead elect to reduce the per share exercise price of each such time-based stock option by an amount
equal to the dividend amount in lieu of making the applicable dividend payment. As such, our dividends are not considered declared and payable and are
not accrued as a liability in our consolidated balance sheet as of January 2, 2021.

We paid $0.4 million and $3.6 million of dividends during the fiscal year ended January 2, 2021 and December 28, 2019, respectively, which were
included in share-based compensation expense. Share-based compensation expense of $10.4 million for the fiscal year ended December 29, 2018 includes
$8.7 million in payments related to the June 23, 2016 dividend for outstanding stock options that vested during fiscal 2018. The remaining share-based
compensation expense in fiscal 2018 related to RSUs. Unamortized compensation cost related to future dividend payments on unvested time-based stock
options and RSU share-based awards was approximately $0.4 million as of January 2, 2021.

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NOTE 8—Retirement Plans

We make payments into the UFCW—Northern California Employers Joint Pension Trust Fund (the “Pension Fund”) and the UFCW—Benefits Trust
Fund (“Benefits Fund”), multiemployer pension and welfare trusts, established for the benefit of union employees at two company operated stores under
the terms of a collective bargaining agreement. We currently operate under a collective bargaining agreement that expires on September 6, 2022. Payments
into the Pension Fund were $0.6 million, $0.4 million, and $0.4 million for the fiscal years ended January 2, 2021, December 28, 2019, and December 29,
2018,  respectively.  Payments  into  the  Benefits  Fund  were  $1.4  million,  $1.2  million,  and  $1.1  million  for  the  fiscal  years  ended  January  2,  2021,
December 28, 2019, and December 29, 2018, respectively. Such contributions represent less than 5% of the total contributions to the Fund. We paid no
surcharges to the Fund. In addition, minimum contributions outside of the agreed upon contractual rates are not required.

The risks of participating in a multiemployer pension plan are different from single-employer pension plans in the following aspects:

a. Assets  contributed  to  the  multiemployer  plan  by  one  employer  may  be  used  to  provide  benefits  to  employees  of  other  participating

employers.

b.

c.

If a participating employer stops contributing to the plan, the unfunded obligations of the plan may be borne by the remaining participating
employers.

If  we  stop  participating  in  its  multiemployer  pension  plan,  we  may  be  required  to  pay  those  plans  an  amount  based  on  the  underfunded
status of the plan, referred to as a withdrawal liability.

The following information represents our participation in the plan for the annual period ended December 31, 2019, the latest available information

from the Fund. All such information is based on information we received from the plan.

The Fund’s Employer Identification Number and Plan Number is 946313554-001. Under the provisions of the Pension Protection Act (PPA) zone
status, the Fund was in critical status during the plan year. Among other factors, generally, plans in critical status are less than 65 percent funded. In an
effort to improve the Plan’s funding situation, the trustees adopted a rehabilitation plan on July 8, 2010. The rehabilitation plan changes the benefits for
participants who retire and commence a pension on or after January 1, 2012, and changes future benefit accruals earned on or after January 1, 2012. Except
in limited circumstances, the pensions of participants and beneficiaries whose pension effective date is before January 1, 2012, are not affected.

For our nonunion employees, we offer the following plans:

a.

b.

c.

d.

e.

A defined contribution retirement plan for warehouse employees, which requires an annual contribution of 15% of eligible salaries. This
defined contribution retirement plan is available to nonunion employees who meet certain service criteria.

A  noncontributory  profit-sharing  plan  for  administrative  personnel  under  which  the  board  of  directors  may  authorize  an  annual
contribution  of  up  to  15%  of  eligible  salaries.  This  profit-sharing  plan  is  available  to  nonunion  employees  who  meet  certain  service
criteria.

We expensed $6.1 million, $4.4 million and $3.6 million for contributions to the two plans described above in (a) and (b) for the fiscal
years ended January 2, 2021, December 28, 2019, and December 29, 2018, respectively.

A 401(k) retirement plan for warehouse employees, which is available to those employees who meet certain service criteria

A 401(k) retirement plan for administrative personnel, which is available to those employees who meet certain service criteria.

We are not obligated to match any employee contributions for the 401(k) retirement plans. However, for certain employees who meet
certain service criteria, we have a 401(k) retirement plan under which we will match employee contributions at a rate of 35% of each
participating employee’s contributions, not to exceed 6% of wages. We expensed an insignificant amount for contributions to this plan for
each of the fiscal years ending January 2, 2021, December 28, 2019, and December 29, 2018, respectively.

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NOTE 9—Income Taxes

Impact of U.S. Tax Reform

Tax Cuts and Jobs Act

On December 22, 2017, the Tax Cuts and Jobs Act (the "Tax Act") was enacted. The Tax Act made broad changes to the U.S. tax code, including,
but not limited to, (i) reducing the U.S. federal corporate tax rate from 35 percent to 21 percent; (ii) eliminating the corporate alternative minimum tax
(AMT); (iii) a new limitation on deductible business interest expense; (iv) changing rules related to uses and limitations of net operating loss carryforwards
created in tax years beginning after December 31, 2017; and (v) expanding bonus depreciation to allow full expensing of qualified property.

For the fiscal year ended December 30, 2017, we recognized a provisional tax benefit of $5.4 million due to the enactment of the Tax Act in our
consolidated  financial  statements  which  was  associated  with  the  re-measurement  of  our  deferred  tax  assets  and  liabilities.  During  the  fiscal  year  ended
December 29, 2018, we finalized our accounting for the impacts of the Tax Act and recorded an immaterial measurement period adjustment associated with
the re-measurement of our deferred tax assets and liabilities.

CARES Act

On March 27, 2020, the Coronavirus Aid, Relief, and Economic Security Act (the "CARES Act") was enacted. We  have  analyzed  the  provision,
which provides for, (i) changes in the deductibility of business interest; (ii) acceleration of alternative minimum tax credit refunds; and (iii) a technical
correction to allow accelerated deductions for qualified leasehold improvements. The technical correction allows us to accelerate deductions for qualified
assets placed in service in the current and prior years, however, the CARES Act is not otherwise expected to have a material impact on our income tax
provision for fiscal 2020.

Components of income tax expense (benefit)

Income before income taxes consisted entirely of income from domestic operations of $87.1 million, $16.8 million, and $21.9 million for the fiscal

years ended January 2, 2021, December 28, 2019, and December 29, 2018, respectively.

The components of income tax expense (benefit) consisted of the following (amounts in thousands):

Current:

Federal

State

Total current

Deferred:

Federal

State

Total deferred

Income tax expense (benefit)

Statutory rate reconciliation

January 2,
2021

Fiscal Year Ended

December 28,
2019

December 29,
2018

$

$

(285) $

284 

(1)

(14,682)

(4,896)

(19,578)
(19,579) $

52  $

439 

491 

247 

625 

872 
1,363  $

(200)

353 

153 

4,523 

1,308 

5,831 
5,984 

A reconciliation of the U.S. federal statutory income tax rate to our effective income tax rate is as follows:

Taxes at federal statutory rates
State income taxes net of federal benefit
Excess federal tax benefits from exercise and vest of share-based awards
Other

Effective income tax rate

98

January 2,
2021

Fiscal Year Ended

December 28,
2019

December 29,
2018

21.0 %
(4.2)%
(40.3)%
1.0 %
(22.5)%

21.0 %
5.2 %
(21.4)%
3.3 %
8.1 %

21.0 %
6.0 %
— %
0.4 %
27.4 %

Table of Contents

Deferred income taxes

Deferred income taxes reflect the net tax effect of temporary differences between the carrying amounts of assets and liabilities for financial reporting

purposes and the amounts used for income tax purposes.

Significant components of our deferred tax assets and liabilities were as follows (amounts in thousands):

Deferred tax assets:

Accrued compensation
Share-based compensation expense
Inventory
Transaction costs
Lease liability obligation
Net operating loss and other carryforwards
Reserves and allowances
Interest expense carryforward
Other

Total deferred tax assets

Deferred tax liabilities:

Prepaid expenses
Depreciation and amortization
Intangible assets
Right-of-use assets
Goodwill
Debt transaction costs

Total deferred tax liabilities

Net deferred tax assets (liabilities)

January 2,
2021

December 28,
2019

$

6,362  $
8,891 
4,594 
1,152 
258,093 
58,596 
3,092 
— 

4,194 
344,974 

(1,096)
(64,814)
(7,802)
(234,022)
(32,691)
(1,020)
(341,445)

$

3,529  $

3,411 
6,323 
4,216 
1,334 
221,747 
24,936 
3,974 
1,103 

1,176 
268,220 

(1,042)
(43,213)
(8,417)
(203,065)
(27,230)
(1,273)
(284,240)
(16,020)

We have net operating loss carryforwards of $238.5 million for federal income tax purposes, of which $103.9 million expires beginning in 2032 and
$134.6 million carries forward indefinitely. There are also net operating loss carryforwards of $80.0 million for state income tax purposes, which begin to
expire in 2031. Certain tax attributes, which begin to expire in 2031, are subject to an annual limitation as a result of our acquisition of GOBP Holdings,
our wholly owned subsidiary, which constitutes a change in ownership as defined under Internal Revenue Code Section 382. Based on our analysis, our
projected net operating losses to be utilized in future years will not be affected by this annual limitation.

Management assesses the available positive and negative evidence to estimate whether sufficient future taxable income will be generated to permit
the use of the existing deferred tax assets. A significant piece of objective positive evidence was the cumulative income incurred over the three-year period
ended January 2, 2021. Based on our current assessment, we anticipate it is more likely than not that we will generate sufficient taxable income to realize
all of our material deferred tax assets. As such we did not record a valuation allowance against these material deferred tax assets as of January 2, 2021.

Our policy is to include interest and penalties associated with uncertain tax positions within income tax expense and include accrued interest and
penalties  with  the  related  income  tax  liability  on  our  consolidated  balance  sheets.  To  date,  we  have  not  recognized  any  interest  and  penalties  in  our
consolidated  statements  of  operations  and  comprehensive  income  and  do  not  anticipate  any  changes  in  our  uncertain  tax  position  within  the  next  12
months.

We are subject to taxation in the United States and various state jurisdictions. As of January 2, 2021, our tax returns remain open to examination by

the tax authorities for tax years 2010 to 2020 for U.S. federal and for various state jurisdictions.

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NOTE 10—Related Party Transactions

Related Party Leases

We leased property from entities affiliated with certain of our non-controlling stockholders for 15 store locations and one warehouse location as of
both January 2, 2021 and December 28, 2019. Affiliated entities received aggregate annual lease payments from us of $6.0 million, $6.1 million, and $6.6
million for the fiscal years ended January 2, 2021, December 28, 2019, and December 29, 2018, respectively.

During April 2020, we entered into an aircraft dry lease agreement (the "Aircraft Lease") with an entity controlled by our Chief Executive Officer,
Mr. Lindberg, to lease a Pilatus PC-12 aircraft. We believe that this agreement provides us better access to visit our stores, many of which are in remote
areas or are not easily accessible by car or regular commercial airline service, and to visit prospective real estate sites. The Aircraft Lease gives us the
ability to use the aircraft in the course of our operations on an as-needed, non-exclusive basis. The Aircraft Lease provides that we pay an hourly lease rate
and we bear all direct operating costs associated with our use of the aircraft, and the lessor bears all fixed costs (e.g. maintenance, hangar, insurance). Mr.
Lindberg, to the extent that he operates the aircraft for his personal use, will bear all costs associated with his operation of the aircraft. We believe that the
terms  of  the  aircraft  lease  are  no  less  favorable  than  could  be  obtained  from  an  unrelated  third  party  and  we  believe  that  the  foregoing  arrangement,
including related direct operating costs, insurance and crew costs, will reduce our average hourly cost for use of private aircraft, which previously had been
primarily conducted through charter arrangements. Operating lease costs related to the aircraft lease are included in SG&A, and were less than $0.1 million
for fiscal 2020.

Independent Operator Notes and Receivables

We offer interest-bearing notes to IOs and the gross operating notes and receivables due from these IOs was $41.0 million and $37.7 million as of

January 2, 2021 and December 28, 2019, respectively. See NOTE 2—Independent Operator Notes and Receivables, for additional information.

Other

We have business contracts with two portfolio companies of the H&F Investor, The Ultimate Software Group, Inc. and HUB International Limited.
On  May  28,  2020,  the  H&F  Investor  ceased  being  a  related  party  when  it  distributed  the  remainder  of  its  holdings  in  our  common  stock  to  its  equity
holders. Payments to these two portfolio companies totaled $0.2 million from December 29, 2019 through May 28, 2020, $0.7 million for the fiscal year
ended December 28, 2019, and $0.3 million for the fiscal year ended December 29, 2018.

NOTE 11—Commitments and Contingencies

We are involved from time to time in claims, proceedings, and litigation arising in the normal course of business. We do not believe the impact of

such litigation will have a material adverse effect on our consolidated financial statements taken as a whole.

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NOTE 12—Earnings Per Share

Earnings Per Share Attributable to Common Stockholders

A  reconciliation  of  the  numerator  and  denominator  used  in  the  calculation  of  basic  and  diluted  earnings  per  share  attributable  to  common

stockholders is as follows (dollars and shares in thousands, except per share amounts):

Numerator
Net income attributable to common stockholders
Denominator
Weighted-average shares of common stock
Effect of dilutive RSUs
Effect of dilutive options
Weighted-average shares of common stock - diluted 
Earnings per share attributable to common stockholders:

(1) (2) (3)

Basic
Diluted

January 2,
2021

Fiscal Year Ended
December 28,
2019

December 29,
2018

$

$
$

106,713  $

15,419  $

15,868 

91,818 
96 
6,538 
98,452 

79,044 
42 
2,777 
81,863 

1.16  $
1.08  $

0.20  $
0.19  $

68,473 
73 
— 
68,546 

0.24 
0.23 

_______________________
(1)

The diluted weighted-average shares outstanding for the fiscal years ended December 28, 2019 and December 29, 2018 did not include performance-based stock
options because the requisite performance criteria of such stock options had not been achieved as of that date.
On February 3, 2020, in conjunction with a secondary offering, certain performance criteria were achieved resulting in the vesting of 4.1 million performance-based
stock options, and accordingly, these vested performance-based stock options are included in the diluted weighted-average shares outstanding for fiscal year 2020.
On  April  27,  2020  in  conjunction  with  an  additional  secondary  offering,  certain  performance  criteria  were  achieved  resulting  in  the  vesting  of  the  remaining  1.7
million  unvested  performance-based  stock  options,  and  accordingly,  these  vested  performance-based  stock  options  are  included  in  the  diluted  weighted-average
shares outstanding for fiscal year 2020. See NOTE 7—Share-based Awards, for additional information.

(2)

The diluted weighted-average shares for the fiscal year ended December 29, 2018 did not include time-based stock options because such options were subject to a
post-termination repurchase right by us until the occurrence of a qualifying contingent event occurred (involuntary termination, change in control or initial public
offering), and the occurrence of such an event was not deemed probable. Upon the completion of our IPO in June of fiscal 2019, a qualifying contingent event had
occurred and therefore time-based stock options were included in the weighted-average diluted shares for the fiscal years ended January 2, 2021 and December 28,
2019. See NOTE 7—Share-based Awards, for additional information.

(3) We are required to include in diluted weighted-average shares outstanding contingently issuable shares that would be issued assuming the end of our reporting period
was the end of the relevant PSU award contingency period. No PSUs were included in diluted weighted-average shares outstanding for the fiscal year ended January
2, 2021.

The following weighted-average common share equivalents were excluded from the calculation of diluted earnings per share because their effect

would have been anti-dilutive (amounts in thousands):

RSUs
Time-based stock options

Total

January 2,
2021

Fiscal Year Ended
December 28,
2019

December 29,
2018

3,239 
— 
3,239 

50 
682 
732 

— 
— 
— 

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Table of Contents

NOTE 13—Selected Quarterly Financial Data (unaudited)

Selected  unaudited  summarized  quarterly  financial  information  for  fiscal  2020  and  2019  was  as  follows  (amounts  in  thousands,  except  per  share

data):

Fiscal 2020
Net sales
Gross Profit
Income from operations
Net income
Basic earnings per share
Diluted earnings per share
Fiscal 2019
Net sales
Gross Profit
Income from operations
Net income (loss)
Basic earnings per share
Diluted earnings per share

First Quarter

Second Quarter

Third Quarter

Fourth Quarter

803,429  $
253,751 
32,359 
29,333 

0.32  $
0.30  $

645,289  $
198,720 
5,735 
(10,632)

(0.15) $
(0.15) $

764,082  $
238,183 
30,315 
40,474 

0.44  $
0.41  $

652,540  $
201,087 
23,948 
12,445 

0.14  $
0.13  $

806,821 
244,387 
27,828 
24,264 
0.26 
0.24 

655,517 
200,278 
17,004 
9,832 
0.11 
0.11 

$

$
$

$

$
$

760,308  $
237,026 
16,873 
12,642 

0.14  $
0.13  $

606,271  $
187,017 
21,656 
3,774 
0.06  $
0.06  $

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Table of Contents

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

None.

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ITEM 9A. CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

Under  the  supervision  and  with  the  participation  of  our  management  including  our  Chief  Executive  Officer  and  Chief  Financial  Officer,  we
evaluated  the  effectiveness  of  the  design  and  operation  of  our  disclosure  controls  and  procedures  pursuant  to  Rule  13a-15(e)  and  15d-15(e)  under  the
Securities Exchange Act of 1934, as amended (the "Exchange Act") as of the end of the period covered by this report. Our disclosure controls are designed
to ensure that information required to be disclosed by us in reports that we file or submit under the Exchange Act, is recorded, processed, summarized and
reported within the time periods specified in the SEC’s rules and forms, and that such information is accumulated and communicated to our management,
including our Chief Executive Officer and our Chief Financial Officer, as appropriate, to allow timely decisions regarding required disclosures.

Based on that evaluation, our Chief Executive Officer and Chief Financial Officer have concluded that our disclosure controls and procedures were

effective at a reasonable assurance level as of January 2, 2021.

Management's Report on Internal Control Over Financial Reporting

The Company’s management is responsible for establishing and maintaining adequate internal control over financial reporting, as defined by Rule
13a-15(f) of the Exchange Act. The Company’s management conducted an assessment of the Company’s internal control over financial reporting based on
the  framework  established  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission  in  Internal  Control  -  Integrated  Framework
(2013). Based on this assessment, the Company’s management has concluded that, as of January 2, 2021, the Company’s internal control over financial
reporting is effective.

The  Company’s  internal  control  over  financial  reporting  as  of  January  2,  2021  has  been  audited  by  Deloitte  &  Touche  LLP,  an  independent

registered public accounting firm, as stated in their report which is set forth below.

Changes in Internal Control over Financial Reporting

During  the  quarter  ended  January  2,  2021,  there  was  no  change  in  our  internal  control  over  financial  reporting  identified  in  connection  with  the
evaluation  required  by  Rule  13a-15(d)  and  15d-15(d)  of  the  Exchange  Act  that  has  materially  affected,  or  is  reasonably  likely  to  materially  affect,  our
internal control over financial reporting.

Limitations on Effectiveness of Controls

In designing and evaluating the disclosure controls and procedures and internal control over financial reporting, management recognizes that any
controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives. In
addition, the design of disclosure controls and procedures must reflect the fact that there are resource constraints and that management is required to apply
its judgment in evaluating the benefits of possible controls and procedures relative to their costs.

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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Stockholders and the Board of Directors of Grocery Outlet Holding Corp.

Opinion on Internal Control over Financial Reporting

We have audited the internal control over financial reporting of Grocery Outlet Holding Corp. and subsidiaries (the “Company”) as of January 2, 2021,
based on criteria established in Internal Control — Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway
Commission (COSO). In our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of January 2,
2021, based on criteria established in Internal Control — Integrated Framework (2013) issued by COSO.

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) (PCAOB), the consolidated
financial statements as of and for the year ended January 2, 2021, of the Company and our report dated March 2, 2021, expressed an unqualified opinion on
those financial statements.

Basis for Opinion

The Company’s management is responsible for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of
internal  control  over  financial  reporting,  included  in  the  accompanying  Management’s  Report  on  Internal  Control  Over  Financial  Reporting.  Our
responsibility  is  to  express  an  opinion  on  the  Company’s  internal  control  over  financial  reporting  based  on  our  audit.  We  are  a  public  accounting  firm
registered with the PCAOB and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the
applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable
assurance  about  whether  effective  internal  control  over  financial  reporting  was  maintained  in  all  material  respects.  Our  audit  included  obtaining  an
understanding of internal control over financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and operating
effectiveness of internal control based on the assessed risk, and performing such other procedures as we considered necessary in the circumstances. We
believe that our audit provides a reasonable basis for our opinion.

Definition and Limitations of Internal Control over Financial Reporting

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting
and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control
over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly
reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit
preparation  of  financial  statements  in  accordance  with  generally  accepted  accounting  principles,  and  that  receipts  and  expenditures  of  the  company  are
being  made  only  in  accordance  with  authorizations  of  management  and  directors  of  the  company;  and  (3)  provide  reasonable  assurance  regarding
prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial
statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of
effectiveness  to  future  periods  are  subject  to  the  risk  that  controls  may  become  inadequate  because  of  changes  in  conditions,  or  that  the  degree  of
compliance with the policies or procedures may deteriorate.

/s/ DELOITTE & TOUCHE LLP

San Francisco, California

March 2, 2021

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ITEM 9B. OTHER INFORMATION

On February 25, 2021, Thomas H. McMahon, EVP, Chief Sales and Merchandising Officer, West, notified us that he will be leaving the Company

on or about August 13, 2021 to pursue other opportunities. Prior to his departure, the Company will work in tandem with Mr. McMahon to ensure a smooth
transition of his responsibilities.

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PART III

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS, AND CORPORATE GOVERNANCE

The information required by this item relating to our directors and nominees, and our Audit Committee, is included under the caption “Board of
Directors” in our Proxy Statement related to the 2021 Annual Meeting of Stockholders (the "2021 Proxy Statement") to be filed with the SEC within 120
days of our fiscal year ended January 2, 2021 and is incorporated herein by reference.

Pursuant to General Instruction G(3) of Form 10-K, the information required by this item relating to our executive officers is included under the

caption "Executive Officers of the Registrant" in Part I of this report.

With regard to the information required by this item respecting compliance with Section 16(a) of the Exchange Act, we will provide disclosure of
delinquent Section 16(a) reports, if any, in our Proxy Statement related to the 2021 Proxy Statement, and such disclosure, if any, is incorporated herein by
reference.

We have adopted a Code of Business Conduct and Ethics (the "Code of Ethics") that applies to all employees, executive officers and directors. The
Code  of  Ethics  can  be  found  at  the  “Governance  Highlights”  link  in  the  Corporate  Governance  section  of  our  Investor  Relations  website  at
investors.groceryoutlet.com. We intend to satisfy any disclosure requirement under Item 5.05 of Form 8-K regarding an amendment to, or waiver from, a
provision of our Code of Ethics by posting such information on our investor relations website.

ITEM 11. EXECUTIVE COMPENSATION

The  information  required  by  this  item  relating  to  executive  compensation  is  included  under  the  captions  “Board  of  Directors  -  Director
Compensation,”  “Executive  Compensation  -  Compensation  Discussion  and  Analysis,”  “Compensation  Committee  Report,”  “Board  of  Directors  -
Compensation Committee Interlocks and Insider Participation,” “Executive Compensation - Summary Compensation Table,” “Executive Compensation -
Grants of Plan-Based Awards,” “Executive Compensation - Outstanding Equity Awards at Fiscal Year End,” “Executive Compensation - Option Exercises
and  Stock  Vested,”  “Executive  Compensation  -  Potential  Payments  upon  Termination  or  Change  in  Control,”  “Executive  Compensation  -  Potential
Payments — Accelerated Equity Awards,” and “Executive Compensation - CEO Pay Ratio” in our 2021 Proxy Statement and is incorporated herein by
reference.  However,  the  Compensation  Committee  Report  included  in  such  2021  Proxy  Statement  shall  not  be  deemed  “filed”  with  the  SEC  for  the
purposes of Section 18 of the Exchange Act or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any
filing made by us with the SEC, regardless of any general incorporation language in such filing.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER
MATTERS

The  information  required  by  this  item  relating  to  security  ownership  of  certain  beneficial  owners  and  management  is  included  under  the  caption
“Security  Ownership  of  Certain  Beneficial  Owners  and  Management,”  and  the  information  required  by  this  item  relating  to  securities  authorized  for
issuance  under  equity  compensation  plans  is  included  under  the  caption  “Equity  Compensation  and  Plan  Information,”  in  each  case  in our 2021 Proxy
Statement and is incorporated herein by reference.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE

The information required by this item relating to review, approval or ratification of transactions with related persons is included under the caption
“Certain Relationships and Related Party Transactions,” and the information required by this item relating to director independence is included under the
caption “Board of Directors – Director Independence,” in each case in our 2021 Proxy Statement and is incorporated herein by reference.

ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES

The information required by this item is included under the caption “Proposal No. 2 — Ratification of Independent Registered Public Accounting

Firm” in our 2021 Proxy Statement and is incorporated herein by reference.

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ITEM 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES

(a) The following documents are filed as part of this Annual Report on Form 10-K:

1. Consolidated Financial Statements

PART IV

See Index to Consolidated Financial Statements at "Item 8. Financial Statements and Supplementary Data."

2. Financial Statement Schedules

          See Schedule I—Condensed Financial Information of Registrant (Parent Company Only) beginning on page 111 herein.

All other schedules have been omitted because they are either not required, not applicable, not present in amounts sufficient to require submission of

the schedule, or the required information is included elsewhere in this Annual Report on Form 10-K.

3. Exhibits

Exhibit 
No.
3.1

3.2
4.1
4.2

4.3*
10.1

10.2

10.3

10.4

10.5

10.6

Exhibit
Amended and Restated Certificate of Incorporation of Grocery Outlet Holding
Corp.
Amended and Restated Bylaws of Grocery Outlet Holding Corp.
Form of Stock Certificate for Common Stock
Amended and Restated Stockholders Agreement by and among Grocery Outlet
Holding Corp. and the other parties named therein
Description of Grocery Outlet Holding Corp.’s Securities
Incremental Agreement, dated as of January 24, 2020, among GOBP Holdings,
Inc., Globe Intermediate Corp., certain subsidiaries of GOBP Holdings, Inc., the
lenders  party 
thereto,  and  Morgan  Stanley  Senior  Funding,  Inc.,  as
Administrative Agent
Incremental  Agreement,  dated  as  of  July  23,  2019,  among  GOBP  Holdings,
Inc., Globe Intermediate Corp., certain subsidiaries of GOBP Holdings, Inc., the
lenders  party 
thereto,  and  Morgan  Stanley  Senior  Funding,  Inc.,  as
Administrative Agent
First  Lien  Credit  Agreement,  dated  as  of  October  22,  2018,  among  Globe
Intermediate Corp., GOBP Holdings, Inc., Morgan Stanley Senior Funding, Inc.,
as administrative agent and collateral agent, the lenders from time to time party
thereto and the letter of credit issuers from time to time party thereto
First  Lien  Security  Agreement,  dated  as  of  October  22,  2018,  among  Globe
Intermediate Corp., GOBP Holdings, Inc., the subsidiaries of GOBP Holdings,
Inc. from time to time party thereto and Morgan Stanley Senior Funding, Inc., as
collateral agent
First  Lien  Pledge  Agreement,  dated  as  of  October  22,  2018,  among  Globe
Intermediate Corp., GOBP Holdings, Inc., the subsidiaries of GOBP Holdings,
Inc. from time to time party thereto and Morgan Stanley Senior Funding, Inc., as
collateral agent
First  Lien  Copyright  Security  Agreement,  dated  as  of  October  22,  2018,
between  Grocery  Outlet,  Inc.  and  Morgan  Stanley  Senior  Funding,  Inc.,  as
collateral agent

108

Incorporated by Reference
File 
No.
333-232318

Filing 
Date
6/24/2019

333-232318
333-231428
001-38950

6/24/2019
6/10/2019
3/25/2020

Form
S-8

S-8
S-1/A
10-K

Exhibit 
No.
4.1

4.2
4.1
4.2

8-K

001-38950

1/24/2020

10.1

8-K

001-38950

7/25/2019

10.1

S-1/A

333-231428

5/22/2019

10.1

S-1/A

333-231428

5/22/2019

10.2

S-1/A

333-231428

5/22/2019

10.3

S-1/A

333-231428

5/22/2019

10.4

Table of Contents

10.7

10.8

10.9†
10.10†

10.11†

10.12†

10.13†

10.14†
10.15†

10.16†

10.17†
10.18†

10.19†

10.20†

10.21†

10.22†

10.23†

10.24†

10.25†

10.26†

First  Lien  Trademark  Security  Agreement,  dated  as  of  October  22,  2018,
between  Grocery  Outlet,  Inc.  and  Morgan  Stanley  Senior  Funding,  Inc.,  as
collateral agent
First Lien Guarantee, dated as of October 22, 2018, among Globe Intermediate
Corp., GOBP Holdings, Inc., the subsidiaries of GOBP Holdings, Inc. from time
to  time  party  thereto  and  Morgan  Stanley  Senior  Funding,  Inc.,  as  collateral
agent
Globe Holding Corp. 2014 Stock Incentive Plan
Amended  and  Restated  Performance  Vesting  Stock  Option  Grant  Notice  and
Agreement (Globe Holding Corp. 2014 Stock Incentive Plan) (Eric J. Lindberg,
Jr., S. MacGregor Read, Jr.), dated October 21, 2014
Amended and Restated Time Vesting Stock Option Grant Notice and Agreement
(Globe  Holding  Corp.  2014  Stock  Incentive  Plan)  (Eric  J.  Lindberg,  Jr.,  S.
MacGregor Read, Jr.), dated October 21, 2014
Form of Performance Vesting Stock Option Grant Notice and Agreement (Globe
Holding Corp. 2014 Stock Incentive Plan) (Charles C. Bracher, Robert Joseph
Sheedy, Jr., Thomas H. McMahon, Steven K. Wilson)
Form  of  Time  Vesting  Stock  Option  Grant  Notice  and  Agreement  (Globe
Holding Corp. 2014 Stock Incentive Plan) (Charles C. Bracher, Robert Joseph
Sheedy, Jr., Thomas H. McMahon, Steven K. Wilson)
Grocery Outlet Holding Corp. 2019 Incentive Plan
Form  of  Nonqualified  Option  Grant  and  Award  Agreement  (Grocery  Outlet
Holding Corp. 2019 Incentive Plan)
Form  of  Restricted  Stock  Unit  Grant  and  Award  Agreement  (Grocery  Outlet
Holding Corp. 2019 Incentive Plan)
Grocery Outlet Inc. 2019 Annual Incentive Plan
Amended and Restated Executive Employment Agreement by and between Eric
J. Lindberg, Jr., Grocery Outlet Inc. and Globe Holding Corp., dated October 7,
2014
Amended  and  Restated  Executive  Employment  Agreement  by  and  between  S.
MacGregor  Read,  Jr.,  Grocery  Outlet  Inc.  and  Globe  Holding  Corp.,  dated
October 7, 2014
Restrictive  Covenant  Agreement,  by  and  between  Eric  J.  Lindberg,  Jr.  and
Globe Holding Corp., dated September 13, 2014
Restrictive  Covenant  Agreement,  by  and  between  S.  MacGregor  Read,  Jr.  and
Globe Holding Corp., dated September 13, 2014
Grocery  Outlet  Inc.  Executive  Change  in  Control  Agreement,  by  and  between
Charles  C.  Bracher,  Grocery  Outlet  Inc.  and  Globe  Holding  Corp.,  dated
October 7, 2014
Grocery  Outlet  Inc.  Executive  Change  in  Control  Agreement,  by  and  between
Robert Joseph Sheedy, Jr., Grocery Outlet Inc. and Globe Holding Corp., dated
October 7, 2014
Grocery  Outlet  Inc.  Executive  Change  in  Control  Agreement,  by  and  between
Thomas  H.  McMahon,  Grocery  Outlet  Inc.  and  Globe  Holding  Corp.,  dated
October 7, 2014
Grocery  Outlet  Inc.  Executive  Change  in  Control  Agreement,  by  and  between
Steven K. Wilson, Grocery Outlet Inc. and Globe Holding Corp., dated October
7, 2014
Form  of  Globe  Holding  Corp.  Non-Employee  Director  Restricted  Stock  Unit
Agreement

S-1/A

333-231428

5/22/2019

10.5

S-1/A

333-231428

5/22/2019

10.6

S-1/A
S-1/A

333-231428
333-231428

5/22/2019
5/22/2019

10.13
10.14

S-1/A

333-231428

5/22/2019

10.15

S-1/A

333-231428

5/22/2019

10.16

S-1/A

333-231428

5/22/2019

10.17

S-1/A
S-1/A

333-231428
333-231428

6/10/2019
6/10/2019

S-1/A

333-231428

6/10/2019

S-1/A
S-1/A

333-231428
333-231428

6/10/2019
5/22/2019

10.18
10.19

10.20

10.21
10.22

S-1/A

333-231428

5/22/2019

10.23

S-1/A

333-231428

5/22/2019

S-1/A

333-231428

5/22/2019

S-1/A

333-231428

5/22/2019

10.24

10.25

10.26

S-1/A

333-231428

5/22/2019

10.27

S-1/A

333-231428

5/22/2019

10.28

S-1/A

333-231428

5/22/2019

10.29

S-1/A

333-231428

6/10/2019

10.30

109

S-1/A

333-231428

6/10/2019

10.31

8-K

001-38950

1/7/2020

10-Q
10-Q
10-Q

001-38950
001-38950
001-38950

11/10/2020
11/10/2020
5/12/2020

10.1

10.1
10.2
10.3

Table of Contents

10.27†

10.28†

10.29†
10.30†
10.31†

10.32*†

10.33*†

10.34*†

21.1*
23.1*
24.1*

31.1*

31.2*

32.1**

32.2**

101.INS

101.SCH
101.CAL
101.DEF
101.LAB
101.PRE
104

Form of Indemnification Agreement between Grocery Outlet Holding Corp. and
directors and executive officers of Grocery Outlet Holding Corp.
Transition  Agreement,  dated  January  7,  2020,  by  and  between  Grocery  Outlet
Holding Corp. and S. MacGregor Read, Jr.
Grocery Outlet Holding Corp. Directors Deferral Plan
Grocery Outlet Holding Corp. Executive Severance Plan
2020  Form  of  Performance  Stock  Unit  Grant  and  Agreement  (Grocery  Outlet
Holding Corp. 2019 Stock Incentive Plan)
Form  of  Restricted  Stock  Unit  Grant  and  Agreement  (Grocery  Outlet  Holding
Corp. 2019 Stock Incentive Plan)
2021  Form  of  Performance  Stock  Unit  Grant  and  Agreement  (Grocery  Outlet
Holding Corp. 2019 Stock Incentive Plan)
Form  of  Restricted  Stock  Unit  Grant  and  Agreement  for  Non-Employee
Directors (Grocery Outlet Holding Corp. 2019 Stock Incentive Plan)
Subsidiaries of the Registrant
Consent of Deloitte and Touche LLP
Power  of  Attorney  (incorporated  by  reference  to  the  signature  page  to  this
Annual Report on Form 10-K)
Certification  of  Principal  Executive  Officer  pursuant  to  Exchange  Act  Rules
13a-14(a)  and  15d-14(a),  as  adopted  pursuant  to  Section  302  of  the  Sarbanes-
Oxley Act of 2002
Certification of Principal Financial Officer pursuant to Exchange Act Rules 13a-
14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley
Act of 2002
Certification of Principal Executive Officer pursuant to 18 U.S.C. Section 1350,
as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
Certification of Principal Financial Officer pursuant to 18 U.S.C. Section 1350,
as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
Inline XBRL Instance Document - the instance document does not appear in the
Interactive  Data  File  because  its  XBRL  tags  are  embedded  within  the  Inline
XBRL document.
Inline XBRL Taxonomy Extension Schema Document
Inline XBRL Extension Calculation Linkbase Document
Inline XBRL Extension Definition Linkbase Document
Inline XBRL Extension Label Linkbase Document
Inline XBRL Extension Presentation Linkbase Document
Cover Page Interactive Data File - the cover page interactive data file does not
appear in the Interactive Data File because its XBRL tags are embedded within
the Inline XBRL document.

____________________________________

†
*

**

Management contract or compensatory plan or arrangement.
Filed herewith.
Furnished herewith. The certifications attached as Exhibit 32.1 and 32.2 that accompany this Annual Report on Form 10-K are deemed furnished
and  not  filed  with  the  Securities  and  Exchange  Commission  and  are  not  to  be  incorporated  by  reference  into  any  filing  of  Grocery  Outlet
Holding Corp. under the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as amended, whether made before or after
the date of this Annual Report on Form 10-K, irrespective of any general incorporation language contained in such filing.

110

Table of Contents

Schedule I—Condensed Financial Information of Registrant (Parent Company Only)

GROCERY OUTLET HOLDING CORP.

INDEX TO CONDENSED FINANCIAL INFORMATION OF REGISTRANT (PARENT COMPANY ONLY)

Condensed Balance Sheets
Condensed Statements of Operations and Comprehensive Income
Condensed Statements of Cash Flows
Notes to Condensed Financial Statements

111

Page
112
113
114
115

Table of Contents

Schedule I—Condensed Financial Information of Registrant

GROCERY OUTLET HOLDING CORP.
CONDENSED BALANCE SHEETS
(PARENT COMPANY ONLY)

(in thousands, except share and per share amounts)

Assets
Investment in wholly owned subsidiary

Total assets

Liabilities and Stockholders’ Equity
Intercompany payable
Total liabilities

Stockholders’ equity:

Capital stock:

Voting common stock, par value $0.001 per share, 500,000,000 shares authorized; 94,854,336 and
89,005,062 shares issued and outstanding, respectively
Series A Preferred stock, par value $0.001 per share, 50,000,000 shares authorized; no shares issued and
outstanding

Additional paid-in capital
Retained earnings

Total stockholders’ equity

Total liabilities and stockholders’ equity

See Notes to Condensed Financial Statements (Parent Company Only)

112

January 2,
2021

December 28,
2019

923,816  $
923,816  $

1,509  $
1,509 

95 

— 
787,047 
135,165 
922,307 
923,816  $

746,628 
746,628 

1,244 
1,244 

89 

— 
717,282 
28,013 
745,384 
746,628 

$
$

$

$

Table of Contents

Schedule I—Condensed Financial Information of Registrant

GROCERY OUTLET HOLDING CORP.
CONDENSED STATEMENTS OF OPERATIONS AND COMPREHENSIVE INCOME
(PARENT COMPANY ONLY)

(in thousands)

Operating expenses
Operating loss
Loss before equity in net income of subsidiary
Equity in net income of subsidiary, net of tax

Net income and comprehensive income

January 2,
2021

Fiscal Year Ended
December 28,
2019

December 29,
2018

$

$

265  $
(265)
(265)
106,978 
106,713  $

273  $
(273)
(273)
15,692 
15,419  $

216 
(216)
(216)
16,084 
15,868 

See Notes to Condensed Financial Statements (Parent Company Only)

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Table of Contents

Schedule I—Condensed Financial Information of Registrant

GROCERY OUTLET HOLDING CORP.
CONDENSED STATEMENTS OF CASH FLOWS
(PARENT COMPANY ONLY)

(in thousands)

Cash flows from operating activities:

Net income
Adjustments to reconcile net income to net cash provided by (used in) operating activities:
Equity in net income of subsidiary
Dividend received from subsidiary (return on capital)
Changes in operating assets and liabilities:
Other current assets

Net cash provided by (used in) operating activities

Cash flows from investing activities:

Investment in subsidiary
Dividend received from subsidiary (return of capital)

Net cash provided by (used in) investing activities

Cash flows from financing activities:

Intercompany payables
Proceeds from initial public offering, net of underwriting discounts
Proceeds from exercise of share-based compensation awards
Payments related to net settlement of share-based compensation awards
Other direct costs paid related to the initial public offering
Dividend paid to shareholders

Net cash provided by (used in) financing activities

Net increase (decrease) in cash and cash equivalents
Cash and cash equivalents at beginning of period

Cash and cash equivalents at end of period

January 2,
2021

Fiscal Year Ended
December 28,
2019

December 29,
2018

$

106,713  $

15,419  $

15,868 

(106,978)
— 

— 
(265)

(32,121)
— 
(32,121)

265 
— 
32,604 
(483)
— 
— 
32,386 
— 
— 
—  $

(15,692)
— 

497 
224 

(402,050)
— 
(402,050)

(409)
407,666 
4,444 
(2,813)
(7,062)
— 
401,826 
— 
— 
—  $

(16,084)
27,351 

(497)
26,638 

— 
126,236 
126,236 

718 
— 
29 
(34)
— 
(153,587)
(152,874)
— 
— 
— 

$

See Notes to Condensed Financial Statements (Parent Company Only)

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Schedule I—Condensed Financial Information of Registrant

GROCERY OUTLET HOLDING CORP.
NOTES TO CONDENSED FINANCIAL STATEMENTS (PARENT COMPANY ONLY)

NOTE 1—Description of Grocery Outlet Holding Corp.

Grocery  Outlet  Holding  Corp.  (the  "Parent  Company")  owns  100%  of  Globe  Intermediate  Corp.  ("Intermediate"),  which  owns  100%  of  GOBP
Holdings, Inc. ("GOBP Holdings"), which owns 100% of GOBP Midco, Inc. ("Midco"), which owns 100% of Grocery Outlet Inc. ("GOI"). GOI is a high-
growth, extreme value retailer of quality, name-brand consumables and fresh products sold through a network of independently operated stores.

The Parent Company was incorporated in Delaware on September 11, 2014 and became the ultimate parent of GOI on October 7, 2014. The Parent
Company has no operations or significant assets or liabilities other than its investment in Intermediate. Accordingly, the Parent Company is dependent upon
distributions from Intermediate to fund its limited, non-significant operating expenses. However, GOBP Holdings’ and GOI’s ability to pay dividends or
lend to Intermediate or the Parent Company is limited under the terms of various debt agreements.

Intermediate and GOBP Holdings are parties to credit facilities that contain covenants limiting the Parent Company's ability and the ability of its
restricted  subsidiaries  to,  among  other  things:  pay  dividends  or  distributions,  repurchase  equity,  prepay  junior  debt  and  make  certain  investments;  incur
additional  debt  or  issue  certain  disqualified  stock  and  preferred  stock;  incur  liens  on  assets;  merge  or  consolidate  with  another  company  or  sell  all  or
substantially all assets; enter into transactions with affiliates; and enter into agreements that would restrict its subsidiaries to pay dividends or make other
payments to the Parent Company. Due to the aforementioned qualitative restrictions, substantially all of the assets of the Parent Company's subsidiaries are
restricted. These covenants are subject to important exceptions and qualifications as described in such credit facilities.

NOTE 2—Basis of Presentation

The  accompanying  condensed  financial  statements  (parent  company  only)  include  the  accounts  of  the  Parent  Company  and  its  investment  in
Intermediate, accounted for in accordance with the equity method, and do not present the financial statements of the Parent Company and its subsidiary on
a  consolidated  basis.  These  parent  company  only  financial  statements  should  be  read  in  conjunction  with  the  Parent  Company's  consolidated  financial
statements and notes thereto, included elsewhere in this Annual Report on Form 10-K.

All share amounts and per share disclosures for all periods presented reflect a 1.403 for 1 forward stock split effected on June 6, 2019.

NOTE 3—Dividends from Subsidiaries

The Parent Company received a dividend from Intermediate of $153.6 million on October 22, 2018 for the fiscal year ended December 29, 2018.
This dividend has been reflected as a reduction to investment in wholly owned subsidiary in the accompanying condensed financial statements. On the
same date, the Parent Company declared a dividend of $153.6 million to holders of its common stock. This dividend has been reflected as a $27.4 million
return on capital and a $126.2 million return of capital in the accompanying condensed financial statements.

NOTE 4—Initial Public Offering

In June 2019, we completed an initial public offering ("IPO") of 19,765,625 shares of our common stock at a public offering price of $22.00 per
share for net proceeds of $407.7 million, after deducting underwriting discounts and commissions of $27.1 million. We also incurred offering costs payable
by us of $7.2 million. The shares of common stock sold in the IPO and the net proceeds from the IPO included the full exercise of the underwriters’ option
to purchase additional shares.

On October 8, 2019, certain of our selling stockholders completed a secondary public offering of shares of our common stock. We did not receive
any of the proceeds from the sale of these shares by the selling stockholders. We incurred offering costs payable by us of $1.1 million which are included in
selling, general and administrative expenses ("SG&A") for fiscal 2019. We received $3.2 million in cash (excluding withholding taxes) in connection with
the exercise of 451,470 options by certain stockholders participating in this secondary public offering.

On February 3, 2020, certain selling stockholders completed an additional secondary public offering of shares of our common stock. We did not
receive any of the proceeds from the sale of these shares by the selling stockholders. We incurred offering costs of $1.1 million, which were recognized in
SG&A expenses during fiscal 2020. We received

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Table of Contents

$1.4  million  in  cash  (excluding  withholding  taxes)  in  connection  with  the  exercise  of  191,470  options  by  certain  stockholders  participating  in  this
secondary public offering.

On  April  27,  2020,  certain  of  our  selling  stockholders  completed  another  secondary  public  offering  of  shares  of  our  common  stock.  We  did  not
receive  any  of  the  proceeds  from  the  sale  of  these  shares  by  the  selling  stockholders.  We  incurred  related  offering  costs  of  $1.0  million  which  we
recognized  in  SG&A  expenses  during  fiscal  2020.  We  received  $1.6  million  in  cash  (excluding  withholding  taxes)  in  connection  with  the  exercise  of
269,000 options by certain stockholders participating in this secondary public offering.

On May 28, 2020, the stockholder affiliated with our former private equity sponsor, Hellman and Friedman LLC, distributed the remainder of its
holdings representing 9.6 million shares of our common stock to its equity holders. We did not receive any proceeds or incur any material costs related to
this distribution.

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Table of Contents

ITEM 16. FORM 10-K SUMMARY

Not applicable.

117

Table of Contents

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on

its behalf by the undersigned, thereunto duly authorized.

SIGNATURES

Grocery Outlet Holding Corp.

By:

/s/ Eric J. Lindberg, Jr.
Eric J. Lindberg, Jr.
Chief Executive Officer
(Principal Executive Officer)

POWER OF ATTORNEY

KNOW ALL PERSONS BY THESE PRESENTS, that each person whose signature appears below hereby constitute and appoint Eric J. Lindberg,
Jr., Charles C. Bracher, and Pamela B. Burke, or any of them, his or her attorneys-in-fact, for such person in any and all capacities, to sign any amendments
to  this  report  and  to  file  the  same,  with  exhibits  thereto,  and  other  documents  in  connection  therewith,  with  the  Securities  and  Exchange  Commission,
hereby ratifying and confirming all that either of said attorneys-in-fact, or substitute or substitutes, may do or cause to be done by virtue hereof.

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the

registrant and in the capacities and on the dates indicated.

Signature

/s/ Eric J. Lindberg, Jr.
Eric J. Lindberg, Jr.

/s/ Charles C. Bracher
Charles C. Bracher

/s/ Lindsay E. Gray
Lindsay E. Gray

/s/ Erik D. Ragatz
Erik D. Ragatz

/s/ Kenneth W. Alterman
Kenneth W. Alterman

/s/ John E. Bachman
John E. Bachman

/s/ Mary Kay Haben
Mary Kay Haben

/s/ Thomas F. Herman
Thomas F. Herman

/s/ Carey F. Jaros
Carey F. Jaros

/s/ Norman S. Matthews
Norman S. Matthews

/s/ Maria Fernanda Mejia
Maria Fernanda Mejia

/s/ Gail Moody-Byrd
Gail Moody-Byrd

/s/ S. MacGregor Read, Jr.
S. MacGregor Read, Jr.

/s/ Jeffrey York
Jeffrey York

Title

Chief Executive Officer and Director
(Principal Executive Officer)

Chief Financial Officer
(Principal Financial Officer)

Vice President and Corporate Controller
(Principal Accounting Officer)

Date

March 2, 2021

March 2, 2021

March 2, 2021

Director, Chairman of the Board

March 2, 2021

Director

Director

Director

Director

Director

Director

Director

Director

Director

Director

118

March 2, 2021

March 2, 2021

March 2, 2021

March 2, 2021

March 2, 2021

March 2, 2021

March 2, 2021

March 2, 2021

March 2, 2021

March 2, 2021

Exhibit 4.3

Description of Securities Registered Pursuant to Section 12 of the Securities Exchange Act of 1934

Description of Capital Stock

As of January 2, 2021, Grocery Outlet Holding Corp., a Delaware corporation (the “Company,” “we,” “our,” or “us”), had one class of securities
registered  under  Section  12  of  the  Securities  Exchange  Act  of  1934,  as  amended:  common  stock,  par  value  $0.001  per  share.  The  following  summary
includes a brief description of the common stock, as well as certain related additional information. The summary is not complete and is qualified in its
entirety by reference to our amended and restated certificate of incorporation and amended and restated bylaws, which are filed as exhibits to this Annual
Report on Form 10-K and are incorporated by reference herein.

Capitalization

Pursuant to our amended and restated certificate of incorporation, our authorized capital stock consists of (i) 500,000,000 shares of common stock,

par value $0.001 per share, and (ii) 50,000,000 shares of preferred stock, par value $0.001 per share.

Common Stock

Holders  of  our  common  stock  are  entitled  to  one  vote  for  each  share  held  of  record  on  all  matters  on  which  stockholders  are  entitled  to  vote
generally, including the election or removal of directors. The holders of our common stock do not have cumulative voting rights in the election of directors.

Preferred Stock

Our  amended  and  restated  certificate  of  incorporation  authorizes  our  board  of  directors  to  establish  one  or  more  series  of  preferred  stock
(including convertible preferred stock). Unless required by law or by the rules of the Nasdaq Global Select Market, the authorized shares of preferred stock
are  available  for  issuance  without  further  action  by  holders  of  our  common  stock,  and  holders  of  our  common  stock  are  not  entitled  to  vote  on  any
amendment  to  our  amended  and  restated  certificate  of  incorporation  that  relates  solely  to  the  terms  of  any  outstanding  shares  of  preferred  stock,  if  the
holders  of  such  shares  of  preferred  stock  are  entitled  to  vote  thereon.  Our  board  of  directors  is  authorized  to  determine,  with  respect  to  any  series  of
preferred  stock,  the  powers  (including  voting  powers),  preferences  and  relative,  participating,  optional  and  other  special  rights,  and  the  qualifications,
limitations or restrictions thereof as the board of directors may from time to time determine, which could affect the relative voting power or other rights of
the holders of our common stock.

We could issue a series of preferred stock that could, depending on the terms of the series, impede or discourage an acquisition attempt or other
transaction that some, or a majority, of the holders of our common stock might believe to be in their best interests or in which the holders of our common
stock  might  receive  a  premium  for  their  common  stock  over  the  market  price  of  the  common  stock.  Additionally,  the  issuance  of  preferred  stock  may
adversely affect the holders of our common stock, including, without limitation, by restricting dividends on the common stock, diluting the voting power of
the common stock or subordinating the liquidation rights of the common stock. As a result of these or other factors, the issuance of preferred stock could
have an adverse impact on the market price of our common stock.

Liquidation Rights

Upon our liquidation, dissolution or winding up and after payment in full of all amounts required to be paid to creditors and subject to the rights of
the holders of one or more outstanding series of preferred stock having liquidation preferences, if any, the holders of our common stock are entitled to
receive pro rata our remaining assets available for distribution. Holders of our common stock do not have preemptive, subscription, redemption sinking
fund or conversion rights. The common stock is not subject to further calls or assessment by us. All shares of our common stock outstanding are fully paid
and non-assessable. The rights, powers, preferences and privileges of holders of our common stock are subject to those of the holders of any shares of our
preferred stock or any series or class of stock we may authorize and issue in the future.

Dividend Rights

Holders of our common stock are entitled to receive dividends when, as and if declared by our board of directors out of funds legally available
therefor, subject to any statutory or contractual restrictions on the payment of dividends and to the rights of the holders or one or more outstanding series of
our preferred stock.

Other Rights

Our common stock has no conversion rights, sinking fund provisions, redemption provisions or preemptive rights.

Certain Anti-Takeover Effects

Certain provisions of the Delaware General Corporation Law (“DGCL”), our amended and restated certificate of incorporation and our amended
and restated bylaws summarized in the paragraphs above and in the following paragraphs may have an anti-takeover effect. In other words, such provisions
could delay, defer or prevent a tender offer or takeover attempt that a stockholder might consider in its best interests, including those attempts that might
result in a premium over the market price for the shares held by such stockholder.

Authorized but Unissued Capital Stock

Our board of directors may generally issue one or more series of preferred shares on terms that could discourage, delay or prevent a change of

control of our company or the removal of our management.

Classified Board of Directors

Our amended and restated certificate of incorporation provides that, subject to the right of holders of any series of preferred stock, our board of
directors will be divided into three classes of directors, with the classes to be as nearly equal in number as possible, and with the directors serving staggered
three-year terms, with only one class of directors being elected at each annual meeting of stockholders. As a result, approximately one-third of our board of
directors will be elected each year.

Our amended and restated certificate of incorporation and amended and restated bylaws provide that, subject to any rights of holders of preferred
stock  to  elect  additional  directors  under  specified  circumstances,  the  number  of  directors  will  be  fixed  from  time  to  time  exclusively  pursuant  to  a
resolution adopted by the board of directors.

Removal of Directors; Vacancies

Our amended and restated certificate of incorporation provides that, other than directors elected by holders of our preferred stock, if any, directors
may only be removed for cause, and only by the affirmative vote of holders of at least 66 2/3% in voting power of all the then-outstanding shares of stock
of our company entitled to vote thereon, voting together as a single class.

In addition, our amended and restated certificate of incorporation provides that, subject to the rights granted to one or more series of preferred
stock then outstanding, any newly created directorship on the board of directors that results from an increase in the number of directors and any vacancy
occurring in the board of directors may only be filled by a majority of the directors then in office, although less than a quorum, or by a sole remaining
director (and not by the stockholders). Our amended and restated certificate of incorporation provides that the board of directors may increase the number
of directors by the affirmative vote of a majority of the directors.

Business Combinations

We  have  opted  out  of  Section  203  of  the  DGCL;  however,  our  amended  and  restated  certificate  of  incorporation  contains  similar  provisions
providing that we may not engage in certain “business combinations” with any “interested stockholder” for a three-year period following the time that the
stockholder became an interested stockholder, unless:

•

•

•

•

prior  to  such  time,  our  board  of  directors  approved  either  the  business  combination  or  the  transaction  that  resulted  in  the  stockholder
becoming an interested stockholder;

upon consummation of the transaction which resulted in the stockholder becoming an interested stockholder, the interested stockholder owned
at least 85% of our voting stock outstanding at the time the transaction commenced, excluding certain shares;

at or subsequent to that time, the business combination is approved by our board of directors and by the affirmative vote of holders of at least
66 2/3% of our outstanding voting stock that is not owned by the interested stockholder; or

the stockholder became an interested stockholder inadvertently and (i) as soon as practicable divested itself of sufficient ownership to cease to
be an interested stockholder and (ii) had not been an interested stockholder but for the inadvertent acquisition of ownership within three years
of the business combination.

        
Generally,  a  “business  combination”  includes  a  merger,  asset  or  stock  sale  or  other  transaction  resulting  in  a  financial  benefit  to  the  interested
stockholder. Subject to certain exceptions, an “interested stockholder” is a person who, together with that person’s affiliates and associates, owns, or within
the previous three years owned, 15% or more of our outstanding voting stock. For purposes of this section only, “voting stock” has the meaning given to it
in Section 203 of the DGCL.

Our  amended  and  restated  certificate  of  incorporation  provides  that  the  certain  former  stockholder  which  is  an  investment  fund  affiliated  with
Hellman & Friedman LLC, and any of its respective direct or indirect transferees and any group as to which such persons or entities are a party, does not
constitute an “interested stockholder” for purposes of this provision.

No Cumulative Voting

Our amended and restated certificate of incorporation does not authorize cumulative voting.

Special Stockholder Meetings

Our amended and restated certificate of incorporation provides that special meetings of our stockholders may be called at any time only by or at
the direction of the board of directors or the chairman of the board of directors. Our amended and restated bylaws prohibit the conduct of any business at a
special meeting other than as specified in the notice for such meeting.

Requirements for Advance Notification of Director Nominations and Stockholder Proposals

Our amended and restated bylaws establish advance notice procedures with respect to stockholder proposals and the nomination of candidates for

election as directors, other than nominations made by or at the direction of the board of directors or a committee of the board of directors.

Stockholder Action by Written Consent

Our amended and restated certificate of incorporation precludes stockholder action by written consent, other than certain rights that holders of our

preferred stock may have to act by written consent.

Supermajority Provisions

Our amended and restated certificate of incorporation and amended and restated bylaws provide that the board of directors is expressly authorized
to make, alter, amend, change, add to, rescind or repeal, in whole or in part, our bylaws without a stockholder vote in any matter not inconsistent with
Delaware law or our amended and restated certificate of incorporation.

Certain provisions in our amended and restated certificate of incorporation may be amended, altered, repealed or rescinded only by the affirmative
vote of the holders of at least 66 2/3% in voting power of all the then-outstanding shares of stock of our company entitled to vote thereon, voting together
as a single class.

Exclusive Forum

Our amended and restated bylaws provide that unless we consent in writing to the selection of an alternative forum, the Court of Chancery of the
State of Delaware shall, to the fullest extent permitted by law, be the sole and exclusive forum for any (i) derivative action or proceeding brought on behalf
of our company, (ii) action asserting a claim of breach of a fiduciary duty owed by any director, officer or other employee of our company to our company
or  our  company’s  stockholders,  (iii)  action  asserting  a  claim  against  our  company  or  any  director,  officer  or  other  employee  of  our  company  arising
pursuant to any provision of the DGCL or our amended and restated certificate of incorporation or our amended and restated bylaws or as to which the
DGCL confers jurisdiction on the Court of Chancery of the State of Delaware or (iv) action asserting a claim against our company or any director, officer
or other employee of our company governed by the internal affairs doctrine. However, it is possible that a court could find our forum selection provisions to
be inapplicable or unenforceable.

Transfer Agent and Registrar

The transfer agent and registrar for our common stock is American Stock Transfer and Trust Company, LLC.

        
Nasdaq Listing

Our common stock is listed on The Nasdaq Global Select Market under the symbol “GO.”

        
Exhibit 10.32

RESTRICTED STOCK UNIT GRANT NOTICE
UNDER THE
GROCERY OUTLET HOLDING CORP.
2019 INCENTIVE PLAN

Grocery Outlet Holding Corp. (the “Company”), pursuant to its 2019 Incentive Plan, as it may be amended and restated from time to
time (the “Plan”), hereby grants to the Participant set forth below the number of Restricted Stock Units set forth below. The Restricted Stock
Units are subject to all of the terms and conditions as set forth herein, in the Restricted Stock Unit Agreement (attached hereto or previously
provided to the Participant in connection with a prior grant), and in the Plan, all of which are incorporated herein in their entirety. Capitalized
terms not otherwise defined herein shall have the meaning set forth in the Plan.

Participant: [First Name] [Last Name]

Date of Grant: [Insert Date]

Vesting Commencement Date: [Insert Date]

Number of Restricted Stock Units: [Insert Number of Restricted Stock Units Granted]

Vesting  Schedule:  Provided  the  Participant  has  not  undergone  a  Termination  prior  to  the  vesting  date  (or  event),  one-third  (1/3)  of  the
Restricted Stock Units (rounded down to the nearest whole share) will vest on each of the first, second and third anniversaries of the Vesting
Commencement Date; provided, that on the third anniversary of the Vesting Commencement Date, any Restricted Stock Units that have not
otherwise  vested  due  to  rounding  will  also  vest  in  full;  provided, further, however,  that  the  Restricted  Stock  Units  will,  to  the  extent  not
vested,  become  fully  vested  if  the  Participant  undergoes  a  Termination  by  the  Service  Recipient  without  Cause  following  a  Change  in
Control.

Dividend Equivalents:    The Restricted Stock Units shall be credited with dividend equivalent payments, as provided in Section 13(c)(iii) of
the Plan.

*    *    *

1

GROCERY OUTLET HOLDING CORP.

___________________________________
By:
Title:

2

THE UNDERSIGNED PARTICIPANT ACKNOWLEDGES RECEIPT OF THIS RESTRICTED STOCK UNIT GRANT NOTICE,
THE RESTRICTED STOCK UNIT AGREEMENT AND THE PLAN, AND, AS AN EXPRESS CONDITION TO THE GRANT OF
RESTRICTED  STOCK  UNITS  HEREUNDER,  AGREES  TO  BE  BOUND  BY  THE  TERMS  OF  THIS  RESTRICTED  STOCK
UNIT GRANT NOTICE, THE RESTRICTED STOCK UNIT AGREEMENT AND THE PLAN.

1
PARTICIPANT

______________________________

_________________________________________

1
 To the extent that the Company has established, either itself or through a third-party plan administrator, the ability to accept this award
electronically, such acceptance shall constitute the Participant's signature hereto

3

RESTRICTED STOCK UNIT AGREEMENT
UNDER THE
GROCERY OUTLET HOLDING CORP.
2019 INCENTIVE PLAN

Pursuant to the Restricted Stock Unit Grant Notice (the “Grant Notice”) delivered to the Participant (as defined in the Grant Notice),
and subject to the terms of this Restricted Stock Unit Agreement (this “Restricted Stock Unit Agreement”) and the Grocery Outlet Holding
Corp. 2019 Incentive Plan, as it may be amended and restated from time to time (the “Plan”), Grocery Outlet Holding Corp. (the “Company”)
and the Participant agree as follows. Capitalized terms not otherwise defined herein shall have the same meaning as set forth in the Plan.

1. Grant of Restricted Stock Units. Subject to the terms and conditions set forth herein and in the Plan, the Company hereby grants
to  the  Participant  the  number  of  Restricted  Stock  Units  provided  in  the  Grant  Notice  (with  each  Restricted  Stock  Unit  representing  an
unfunded,  unsecured  right  to  receive  one  share  of  Common  Stock).  The  Company  may  make  one  or  more  additional  grants  of  Restricted
Stock Units to the Participant under this Restricted Stock Unit Agreement by providing the Participant with a new Grant Notice, which may
also  include  any  terms  and  conditions  differing  from  this  Restricted  Stock  Unit  Agreement  to  the  extent  provided  therein.  The  Company
reserves  all  rights  with  respect  to  the  granting  of  additional  Restricted  Stock  Units  hereunder  and  makes  no  implied  promise  to  grant
additional Restricted Stock Units.

2. Vesting. Subject to the conditions contained herein and in the Plan, the Restricted Stock Units shall vest as provided in the Grant

Notice.

3. Settlement  of  Restricted  Stock  Units. Subject  to  any  election  by  the  Committee  pursuant  to  Section  8(d)(ii)  of  the  Plan,  the
Company  will  deliver  to  the  Participant,  without  charge,  as  soon  as  reasonably  practicable  (and,  in  any  event,  within  two  and  one-half
months) following the applicable vesting date, one share of Common Stock for each Restricted Stock Unit (as adjusted under the Plan, as
applicable)  which  becomes  vested  hereunder  and  such  vested  Restricted  Stock  Unit  shall  be  cancelled  upon  such  delivery.  The Company
shall either (a) deliver, or cause to be delivered, to the Participant a certificate or certificates therefor, registered in the Participant’s name or
(b)  cause  such  shares  of  Common  Stock  to  be  credited  to  the  Participant’s  account  at  the  third  party  plan  administrator.  Notwithstanding
anything in this Restricted Stock Unit Agreement to the contrary, the Company shall have no obligation to issue or transfer any shares of
Common Stock as contemplated by this Restricted Stock Unit Agreement unless and until such issuance or transfer complies with all relevant
provisions of law and the requirements of any stock exchange on which the Company’s shares of Common Stock are listed for trading.

4. Treatment of Restricted Stock Units Upon Termination. The provisions of Section 8(c)(ii) of the Plan are incorporated herein

by reference and made a part hereof.

5. Company; Participant.

(a) The term “Company” as used in this Restricted Stock Unit Agreement with reference to employment shall include the Company

and its Subsidiaries.

(b) Whenever the word “Participant” is used in any provision of this Restricted Stock Unit Agreement under circumstances where the
provision should logically be construed to apply to the executors, the administrators, or the person or persons to whom the Restricted Stock
Units  may  be  transferred  in  accordance  with  Section  13(b)  of  the  Plan,  the  word  “Participant”  shall  be  deemed  to  include  such  person  or
persons.

4

6.  Non-Transferability.  The  Restricted  Stock  Units  are  not  transferable  by  the  Participant  except  to  Permitted  Transferees  in
accordance with Section 13(b) of the Plan. Except as otherwise provided herein, no assignment or transfer of the Restricted Stock Units, or of
the rights represented thereby, whether voluntary or involuntary, by operation of law or otherwise, shall vest in the assignee or transferee any
interest or right herein whatsoever, but immediately upon such assignment or transfer the Restricted Stock Units shall terminate and become
of no further effect.

7.  Rights  as  Shareholder.  The  Participant  or  a  Permitted  Transferee  of  the  Restricted  Stock  Units  shall  have  no  rights  as  a
shareholder  with  respect  to  any  share  of  Common  Stock  underlying  a  Restricted  Stock  Unit  unless  and  until  the  Participant  shall  have
become  the  holder  of  record  or  the  beneficial  owner  of  such  share  of  Common  Stock,  and  no  adjustment  shall  be  made  for  dividends  or
distributions  or  other  rights  in  respect  of  such  share  of  Common  Stock  for  which  the  record  date  is  prior  to  the  date  upon  which  the
Participant shall become the holder of record or the beneficial owner thereof.

8. Tax Withholding. The provisions of Section 13(d) of the Plan are incorporated herein by reference and made a part hereof. The
Participant  shall  satisfy  such  Participant’s  withholding  liability,  if  any,  referred  to  in  Section  13(d)  of  the  Plan  by  having  the  Company
withhold  from  the  number  of  shares  of  Common  Stock  otherwise  deliverable  pursuant  to  the  settlement  of  the  Restricted  Stock  Units  a
number  of  shares  of  Common  Stock  with  a  fair  market  value,  on  the  date  that  the  Restricted  Stock  Units  are  settled,  equal  to  such
withholding liability; provided that the number of such shares may not have a fair market value greater than the minimum required statutory
withholding liability unless determined by the Committee not to result in adverse accounting consequences.

9. Notice.  Every  notice  or  other  communication  relating  to  this  Restricted  Stock  Unit  Agreement  between  the  Company  and  the
Participant shall be in writing, which may include by electronic mail, and shall be mailed to or delivered to the party for whom it is intended
at such address as may from time to time be designated by such party in a notice mailed or delivered to the other party as herein provided;
provided that, unless and until some other address be so designated, all notices or communications by the Participant to the Company shall be
mailed or delivered to the Company at its principal executive office, to the attention of the Company’s General Counsel or its designee, and
all  notices  or  communications  by  the  Company  to  the  Participant  may  be  given  to  the  Participant  personally  or  may  be  mailed  to  the
Participant  at  the  Participant’s  last  known  address,  as  reflected  in  the  Company’s  records.  Notwithstanding  the  above,  all  notices  and
communications between the Participant and any third-party plan administrator shall be mailed, delivered, transmitted or sent in accordance
with the procedures established by such third-party plan administrator and communicated to the Participant from time to time.

10.  No  Right  to  Continued  Service.  This  Restricted  Stock  Unit  Agreement  does  not  confer  upon  the  Participant  any  right  to

continue as an employee or other service provider to the Company.

11. Binding Effect. This Restricted Stock Unit Agreement shall be binding upon the heirs, executors, administrators and successors

of the parties hereto.

12.  Waiver  and  Amendments.  Except  as  otherwise  set  forth  in  Section  12  of  the  Plan,  any  waiver,  alteration,  amendment  or
modification of any of the terms of this Restricted Stock Unit Agreement shall be valid only if made in writing and signed by the parties
hereto; provided, however,  that  any  such  waiver,  alteration,  amendment  or  modification  is  consented  to  on  the  Company’s  behalf  by  the
Committee. No  waiver  by  either  of  the  parties  hereto  of  their  rights  hereunder  shall  be  deemed  to  constitute  a  waiver  with  respect  to  any
subsequent occurrences or transactions hereunder unless such waiver specifically states that it is to be construed as a continuing waiver.

5

        
13. Clawback/Forfeiture. Notwithstanding anything to the contrary contained herein or in the Plan, if the Participant has engaged in
or engages in any Detrimental Activity, then the Committee may, in its sole discretion, take actions permitted under the Plan, including: (a)
canceling  the  Restricted  Stock  Units,  or  (b)  requiring  that  the  Participant  forfeit  any  gain  realized  on  the  disposition  of  any  shares  of
Common  Stock  received  in  settlement  of  any  Restricted  Stock  Units,  and  repay  such  gain  to  the  Company.  In  addition,  if  the  Participant
receives any amount in excess of what the Participant should have received under the terms of this Restricted Stock Unit Agreement for any
reason  (including  without  limitation  by  reason  of  a  financial  restatement,  mistake  in  calculations  or  other  administrative  error),  then  the
Participant shall be required to repay any such excess amount to the Company. Without  limiting  the  foregoing,  all  Restricted  Stock  Units
shall be subject to reduction, cancellation, forfeiture or recoupment to the extent necessary to comply with applicable law.

14. Governing Law. This Restricted Stock Unit Agreement shall be construed and interpreted in accordance with the laws of the
State of Delaware, without regard to the principles of conflicts of law thereof. Notwithstanding anything contained in this Restricted Stock
Unit Agreement, the Grant Notice or the Plan to the contrary, if any suit or claim is instituted by the Participant or the Company relating to
this Restricted Stock Unit Agreement, the Grant Notice or the Plan, the Participant hereby submits to the exclusive jurisdiction of and venue
in the courts of Delaware.

15.  Plan.  The  terms  and  provisions  of  the  Plan  are  incorporated  herein  by  reference.  In  the  event  of  a  conflict  or  inconsistency
between the terms and provisions of the Plan and the provisions of this Restricted Stock Unit Agreement (including the Grant Notice), the
Plan shall govern and control.

16. Section 409A. It is intended that the Restricted Stock Units granted hereunder shall be exempt from Section 409A of the Code
pursuant to the “short-term deferral” rule applicable to such section, as set forth in the regulations or other guidance published by the Internal
Revenue Service thereunder.

17.  Imposition  of  Other  Requirements.  The  Company  reserves  the  right  to  impose  other  requirements  on  the  Participant’s
participation  in  the  Plan,  on  the  Restricted  Stock  Units  and  on  any  shares  of  Common  Stock  acquired  under  the  Plan,  to  the  extent  the
Company  determines  it  is  necessary  or  advisable  for  legal  or  administrative  reasons,  and  to  require  the  Participant  to  sign  any  additional
agreements or undertakings that may be necessary to accomplish the foregoing.

18.  Electronic  Delivery  and  Acceptance.  The  Company  may,  in  its  sole  discretion,  decide  to  deliver  any  documents  related  to
current  or  future  participation  in  the  Plan  by  electronic  means.  The  Participant  hereby  consents  to  receive  such  documents  by  electronic
delivery and agrees to participate in the Plan through an on-line or electronic system established and maintained by the Company or a third
party designated by the Company.

19. Entire Agreement. This Restricted Stock Unit Agreement, the Grant Notice and the Plan constitute the entire agreement of the
parties hereto in respect of the subject matter contained herein and supersede all prior agreements and understandings of the parties, oral and
written, with respect to such subject matter.

6

        
Exhibit 10.33

PERFORMANCE STOCK UNIT GRANT NOTICE
UNDER THE
GROCERY OUTLET HOLDING CORP.
2019 INCENTIVE PLAN

Grocery Outlet Holding Corp. (the “Company”), pursuant to its 2019 Incentive Plan, as it may be amended and restated from time to
time (the “Plan”), hereby grants to the Participant set forth below the number of Performance Stock Units (“Performance  Stock  Units”  or
“PSUs”), set forth below. The Performance Stock Units are subject to all of the terms and conditions as set forth herein, in the Performance
Stock Unit Agreement (attached hereto or previously provided to the Participant in connection with a prior grant) (the “Agreement”), and in
the Plan, all of which are incorporated herein in their entirety. Capitalized terms not otherwise defined herein shall have the meaning set forth
in the Plan.

Participant: [Insert Participant Name]

Date of Grant:     [Insert Date]

Number of
Performance Stock Units:[Number of PSUs], consisting of two tranches:

Tranche I PSUs (“Tranche I PSUs”), which will vest upon satisfaction of Revenue-based targets;  and

1

 2
Tranche II PSUs (“Tranche II PSUs”), which will vest upon satisfaction of Adjusted EBITDA-based targets

Performance Period: [Insert Performance Period]

Vesting: The PSUs will become earned (“Earned PSUs”) based on achievement of the applicable Performance Condition with respect to the

Performance Period, in each case, as set forth below.

Performance Conditions    

The number of PSUs in each tranche that become Earned PSUs shall be based on the achievement of the Performance Condition set
forth in the table below applicable to such tranche:

1
 50% of Number of Performance Stock Units.
2
 50% of Number of Performance Stock Units.

    
Tranche I

Revenue

Tranche II

Adjusted EBITDA Growth

Performance Condition

Minimum Level of
Achievement

Target Level of
Achievement

Maximum Level of
Achievement

Calculation of Number of Earned PSUs

The number of PSUs earned in respect of each tranche of PSUs shall equal (x) the number of Tranche I PSUs or Tranche II PSUs, as
applicable, granted hereunder multiplied by (y) the applicable Percentage of Target Award Earned for such applicable tranche
(rounded up to the nearest whole unit). Following the last day of the Performance Period, the Committee shall determine the level of
achievement with respect to each Performance Condition and calculate the “Percentage of Target Award Earned” (as set forth the
table below) with respect to each of the Tranche I PSUs and the Tranche II PSUs based on such level of achievement in accordance
with the following table:

Level of Achievement

Below Minimum

Minimum

Target

Maximum

Above Maximum

Percentage of Target
Award Earned

0%

50%

100%

200%

200%

Unless  otherwise  determined  by  the  Committee,  if  actual  performance  with  respect  to  any  tranche  is  between  (i)  “Minimum”  and
“Target” or (ii) “Target” and “Maximum” levels of achievement, the Percentage of Target Award Earned shall be determined using
linear interpolation (and rounded to the nearest whole percentage point) between such numbers. For the avoidance of doubt, in the
event  that  actual  performance  does  not  meet  the  “Minimum”  level  of  achievement  with  respect  to  any  tranche,  the  Percentage  of
Target  Award  Earned  shall  be  0%,  and  in  the  event  that  actual  performance  exceeds  the  “Maximum”  level  of  achievement  with
respect  to  any  tranche,  the  Percentage  of  Target  Award  Earned  shall  be  200%.  Notwithstanding  the  foregoing,  in  the  event  of  a
Change in Control during the Performance Period, the number of Earned PSUs shall be calculated, immediately prior to such Change
in  Control,  assuming  a  Percentage  of  Target  Award  Earned  for  each  tranche  equal  to  one  hundred  percent  (100%)  (“Target
Performance”).

All determinations with respect to whether and to the extent to which a Performance Condition has been achieved shall be made by
the Committee in its sole discretion and the applicable Performance Conditions shall not be achieved

2

        
and the applicable PSUs shall not become Earned PSUs until the date that Committee approves in writing the extent to which such
Performance  Conditions  have  been  met  (such  date,  the  “Determination  Date”).  Notwithstanding  the  foregoing,  in  the  event  of  a
Change  in  Control  during  the  Performance  Period,  the  Determination  Date  shall  instead  occur  on  the  last  day  of  the  Performance
Period.

Any PSUs which do not become Earned PSUs based on actual performance during the Performance Period shall be forfeited as of
the last day of the Performance Period.

Vesting of Earned PSUs

Provided that the Participant has not undergone a Termination on or prior to the Determination Date, any PSUs that become Earned
PSUs shall become vested on the Determination Date.

Notwithstanding the foregoing:

•

•

•

•

In the event that the Participant undergoes a Termination as a result of such Participant’s death or Disability prior to a Change in
Control, a prorated portion of the PSUs in each tranche shall vest on the date of such Termination assuming Target Performance,
with such proration based on the number of days elapsed from the commencement of the Performance Period through the date of
such Termination, and be settled in accordance with the Agreement.

In the event that prior to a Change in Control the Participant undergoes a Termination by the Service Recipient without Cause,
subject to the Participant’s compliance during the Performance Period with any restrictive covenant by which such Participant is
bound, including, without limitation, any covenant not to compete or not to solicit, in any agreement with any member of the
Company Group, a prorated portion of the PSUs in each tranche will remain outstanding and eligible to vest based on the actual
Percentage of Target Award Earned as determined on the Determination Date, with such proration based on the number of days
elapsed from the commencement of the Performance Period through the date of such Termination; provided that, in the event of a
Change  in  Control  following  such  Termination,  the  outstanding  portion  of  PSUs  shall  instead  be  calculated  based  on  Target
Performance and shall vest as of the last day of the Performance Period. Any PSUs that become Earned PSUs following the date
of such Termination shall be settled in accordance with the Agreement.

In the event the Participant undergoes a Termination (i) by the Service Recipient without Cause, (ii) by the Participant for Good
Reason,  or  (iii)  by  reason  of  death  or  Disability,  in  each  case,  on  or  following  a  Change  in  Control,  the  Earned  PSUs  (as
determined above) shall full vest as of the date of such Termination.

In the event of any other Termination, the PSUs shall be forfeited as of the date of such Termination.

3

        
•

To the extent any Participant is party to an agreement between the Participant and the Company that contains language governing
the  treatment  of  equity  in  connection  with  a  Change  in  Control,  this  Performance  Stock  Unit  Grant  Notice  shall  govern  and
control regarding the treatment of such Participant’s equity in connection with such Change in Control.

Definitions

“Adjusted EBITDA” shall mean the revised definition of Adjusted EBITDA for the [quarter] of [year] as publicly disclosed in (or
otherwise calculated in a manner consistent with) the Company’s Form 10-K for the Company’s [year] fiscal year.

“Adjusted EBITDA Growth” shall mean the growth rate with respect to Adjusted EBITDA, which shall be expressed as a percentage
(rounded to the nearest tenth of a percent) and calculated for the Performance Period based on the sum of annual Adjusted EBITDA
growth rates for each fiscal year during the Performance Period.

“Good Reason” shall, in the case of any Participant who is party to an agreement between the Participant and the Service Recipient
that contains a definition of “Good Reason,” mean and refer to the definition set forth in such agreement, and in the case of any other
Participant, “Good Reason” shall mean: (i) a material diminution in the Participant’s base salary or annual cash bonus opportunity as
compared to such Participant’s base salary or annual cash bonus opportunity as in effect immediately prior to a Change in Control;
(ii) any material diminution in Participant’s duties or responsibilities as compared to such Participant’s duties and responsibilities as
in  effect  immediately  prior  to  a  Change  in  Control;  provided,  that  in  no  event  will  any  diminution  in  duties  or  responsibilities
resulting  from  the  Company  no  longer  being  publicly  held  constitute  Good  Reason  hereunder;  or  (iii  )  the  relocation  of  the
Participant’s principal work location by more than 50 miles; provided that none of these events shall constitute Good Reason unless
the Company fails to cure such event within 30 days after receipt from the Participant of written notice of the event which constitutes
Good  Reason;  provided,  further,  that  “Good  Reason”  shall  cease  to  exist  for  an  event  on  the  60th  day  following  the  later  of  its
occurrence or the Participant’s knowledge thereof, unless the Participant has given the Company’s written notice thereof prior to such
date.

“Revenue”  shall  mean  the  revenue  which  is  publicly  disclosed  in  (or  otherwise  calculated  in  a  manner  consistent  with)  the
Company’s earnings release for the applicable fiscal year financial results or as otherwise determined by the Audit Committee of the
Board.

Dividend Equivalents: The Performance Stock Units shall be credited with dividend equivalent payments, as provided in Section 13(c)(iii)

of the Plan.

*    *    *

4

        
GROCERY OUTLET HOLDING CORP.

___________________________________
By:
Title:

5

        
    
THE  UNDERSIGNED  PARTICIPANT  ACKNOWLEDGES  RECEIPT  OF  THIS  PERFORMANCE  STOCK  UNIT  GRANT
NOTICE,  THE  PERFORMANCE  STOCK  UNIT  AGREEMENT  AND  THE  PLAN,  AND,  AS  AN  EXPRESS  CONDITION  TO
THE  GRANT  OF  PERFORMANCE  STOCK  UNITS  HEREUNDER,  AGREES  TO  BE  BOUND  BY  THE  TERMS  OF  THIS
3
PERFORMANCE STOCK UNIT GRANT NOTICE, THE PERFORMANCE STOCK UNIT AGREEMENT AND THE PLAN.

PARTICIPANT

________________________________

3
 To the extent that the Company has established, either itself or through a third-party plan administrator, the ability to accept this award electronically, such
acceptance shall constitute the Participant’s signature hereto.

[Signature Page to Performance Stock Unit Award]

PERFORMANCE STOCK UNIT AGREEMENT
UNDER THE
GROCERY OUTLET HOLDING CORP.
2019 INCENTIVE PLAN

Pursuant  to  the  Performance  Stock  Unit  Grant  Notice  (the  “Grant  Notice”)  delivered  to  the  Participant  (as  defined  in  the  Grant
Notice), and subject to the terms of this Performance Stock Unit Agreement (this “Performance Stock Unit Agreement”)  and  the  Grocery
Outlet Holding Corp. 2019 Incentive Plan, as it may be amended and restated from time to time (the “Plan”), Grocery Outlet Holding Corp.
(the “Company”) and the Participant agree as follows. Capitalized  terms  not  otherwise  defined  herein  shall  have  the  same  meaning  as  set
forth in the Plan.

1. Grant of Performance Stock Units. Subject to the terms and conditions set forth herein and in the Plan, the Company hereby
grants to the Participant the number of Performance Stock Units provided in the Grant Notice (with the number of Performance Stock Units
that become Earned PSUs representing an unfunded, unsecured right to receive one share of Common Stock upon the vesting of such Earned
PSUs). The Company may make one or more additional grants of Performance Stock Units to the Participant under this Performance Stock
Unit Agreement by providing the Participant with a new grant notice, which may also include any terms and conditions differing from this
Performance Stock Unit Agreement to the extent provided therein. The Company reserves all rights with respect to the granting of additional
Performance Stock Units hereunder and makes no implied promise to grant additional Performance Stock Units.

2. Vesting. Subject  to  the  conditions  contained  herein  and  in  the  Plan,  the  Performance  Stock  Units  shall  vest  as  provided  in  the
Grant Notice. With respect to any Performance Stock Unit, the period of time that such Performance Stock Unit remains subject to vesting
shall be its Restricted Period.

3. Settlement  of  Performance  Stock  Units. The  Company  will  deliver  to  the  Participant,  without  charge,  as  soon  as  reasonably
practicable (and, in any event, within two and one-half months) following the applicable vesting date, one share of Common Stock for each
Earned  PSU  (as  adjusted  under  the  Plan,  as  applicable)  which  becomes  vested  hereunder  and  such  vested  Earned  PSU  shall  be  cancelled
upon  such  delivery.  The  Company  shall  either  (a)  deliver,  or  cause  to  be  delivered,  to  the  Participant  a  certificate  or  certificates  therefor,
registered in the Participant’s name or (b) cause such shares of Common Stock to be credited to the Participant’s account at the third party
plan  administrator.  Notwithstanding  anything  in  this  Performance  Stock  Unit  Agreement  to  the  contrary,  the  Company  shall  have  no
obligation to issue or transfer any shares of Common Stock as contemplated by this Performance Stock Unit Agreement unless and until such
issuance or transfer complies with all relevant provisions of law and the requirements of any stock exchange on which the Company’s shares
of Common Stock are listed for trading.

4. Company; Participant.

(a)  The  term  “Company”  as  used  in  this  Performance  Stock  Unit  Agreement  with  reference  to  employment  shall  include  the

Company and its Subsidiaries.

(b) Whenever the word “Participant” is used in any provision of this Performance Stock Unit Agreement under circumstances where
the provision should logically be construed to apply to the executors, the administrators, or the person or persons to whom the Performance
Stock Units may be transferred in accordance with Section 13(b) of the Plan, the word “Participant” shall be deemed to include such person
or persons.

5.  Non-Transferability.  The  Performance  Stock  Units  are  not  transferable  by  the  Participant  except  to  Permitted  Transferees  in
accordance with Section 13(b) of the Plan. Except as otherwise provided herein, no assignment or transfer of the Performance Stock Units, or
of the rights represented thereby, whether

voluntary or involuntary, by operation of law or otherwise, shall vest in the assignee or transferee any interest or right herein whatsoever, but
immediately upon such assignment or transfer the Performance Stock Units shall terminate and become of no further effect.

6.  Rights  as  Shareholder.  The  Participant  or  a  Permitted  Transferee  of  the  Performance  Stock  Units  shall  have  no  rights  as  a
shareholder  with  respect  to  any  share  of  Common  Stock  underlying  a  Performance  Stock  Unit  unless  and  until  the  Participant  shall  have
become  the  holder  of  record  or  the  beneficial  owner  of  such  share  of  Common  Stock,  and  no  adjustment  shall  be  made  for  dividends  or
distributions  or  other  rights  in  respect  of  such  share  of  Common  Stock  for  which  the  record  date  is  prior  to  the  date  upon  which  the
Participant shall become the holder of record or the beneficial owner thereof.

7. Tax Withholding. The provisions of Section 13(d) of the Plan are incorporated herein by reference and made a part hereof. The
Participant  shall  satisfy  such  Participant’s  withholding  liability,  if  any,  referred  to  in  Section  13(d)  of  the  Plan  by  having  the  Company
withhold from the number of shares of Common Stock otherwise deliverable pursuant to the settlement of the Performance Stock Units a
number  of  shares  of  Common  Stock  with  a  fair  market  value,  on  the  date  that  the  Performance  Stock  Units  are  settled,  equal  to  such
withholding liability; provided that the number of such shares may not have a fair market value greater than the minimum required statutory
withholding liability unless determined by the Committee not to result in adverse accounting consequences.

8. Notice. Every notice or other communication relating to this Performance Stock Unit Agreement between the Company and the
Participant shall be in writing, which may include by electronic mail, and shall be mailed to or delivered to the party for whom it is intended
at such address as may from time to time be designated by such party in a notice mailed or delivered to the other party as herein provided;
provided that, unless and until some other address be so designated, all notices or communications by the Participant to the Company shall be
mailed or delivered to the Company at its principal executive office, to the attention of the Company’s General Counsel or its designee, and
all  notices  or  communications  by  the  Company  to  the  Participant  may  be  given  to  the  Participant  personally  or  may  be  mailed  to  the
Participant  at  the  Participant’s  last  known  address,  as  reflected  in  the  Company’s  records.  Notwithstanding  the  above,  all  notices  and
communications between the Participant and any third-party plan administrator shall be mailed, delivered, transmitted or sent in accordance
with the procedures established by such third-party plan administrator and communicated to the Participant from time to time.

9.  No  Right  to  Continued  Service.  This  Performance  Stock  Unit  Agreement  does  not  confer  upon  the  Participant  any  right  to

continue as an employee or other service provider to the Company.

10.  Binding  Effect.  This  Performance  Stock  Unit  Agreement  shall  be  binding  upon  the  heirs,  executors,  administrators  and

successors of the parties hereto.

11.  Waiver  and  Amendments.  Except  as  otherwise  set  forth  in  Section  12  of  the  Plan,  any  waiver,  alteration,  amendment  or
modification of any of the terms of this Performance Stock Unit Agreement shall be valid only if made in writing and signed by the parties
hereto; provided,  however,  that  any  such  waiver,  alteration,  amendment  or  modification  is  consented  to  on  the  Company’s  behalf  by  the
Committee. No  waiver  by  either  of  the  parties  hereto  of  their  rights  hereunder  shall  be  deemed  to  constitute  a  waiver  with  respect  to  any
subsequent occurrences or transactions hereunder unless such waiver specifically states that it is to be construed as a continuing waiver.

12. Clawback/Forfeiture. Notwithstanding anything to the contrary contained herein or in the Plan, if the Participant has engaged in
or  engages  in  any  Detrimental  Activity,  then  the  Committee  may,  in  its  sole  discretion,  take  actions  permitted  under  the  Plan,  including:
(a) canceling the Performance Stock Units or (b) requiring that the Participant forfeit any gain realized on the disposition of any shares of
Common Stock received in settlement of any Performance Stock Units, and repay such gain to the Company. In addition, if the Participant

        
        
receives any amount in excess of what the Participant should have received under the terms of this Performance Stock Unit Agreement for
any reason (including without limitation by reason of a financial restatement, mistake in calculations or other administrative error), then the
Participant shall be required to repay any such excess amount to the Company. Without limiting the foregoing, all Performance Stock Units
shall be subject to reduction, cancellation, forfeiture or recoupment to the extent necessary to comply with applicable law

13. Governing Law. This Performance Stock Unit Agreement shall be construed and interpreted in accordance with the laws of the
State of Delaware, without regard to the principles of conflicts of law thereof. Notwithstanding anything contained in this Performance Stock
Unit Agreement, the Grant Notice or the Plan to the contrary, if any suit or claim is instituted by the Participant or the Company relating to
this  Performance  Stock  Unit  Agreement,  the  Grant  Notice  or  the  Plan,  the  Participant  hereby  submits  to  the  exclusive  jurisdiction  of  and
venue in the courts of Delaware.

14.  Plan.  The  terms  and  provisions  of  the  Plan  are  incorporated  herein  by  reference.  In  the  event  of  a  conflict  or  inconsistency
between the terms and provisions of the Plan and the provisions of this Performance Stock Unit Agreement (including the Grant Notice), the
Plan shall govern and control.

15. Section 409A. It is intended that the Performance Stock Units granted hereunder shall be exempt from Section 409A of the Code
pursuant to the “short-term deferral” rule applicable to such section, as set forth in the regulations or other guidance published by the Internal
Revenue Service thereunder.

16.  Imposition  of  Other  Requirements.  The  Company  reserves  the  right  to  impose  other  requirements  on  the  Participant’s
participation in the Plan, on the Performance Stock Units and on any shares of Common Stock acquired under the Plan, to the extent the
Company  determines  it  is  necessary  or  advisable  for  legal  or  administrative  reasons,  and  to  require  the  Participant  to  sign  any  additional
agreements or undertakings that may be necessary to accomplish the foregoing.

17.  Electronic  Delivery  and  Acceptance.  The  Company  may,  in  its  sole  discretion,  decide  to  deliver  any  documents  related  to
current  or  future  participation  in  the  Plan  by  electronic  means.  The  Participant  hereby  consents  to  receive  such  documents  by  electronic
delivery and agrees to participate in the Plan through an on-line or electronic system established and maintained by the Company or a third
party designated by the Company.

18. Entire Agreement. This Performance Stock Unit Agreement, the Grant Notice and the Plan constitute the entire agreement of
the parties hereto in respect of the subject matter contained herein and supersede all prior agreements and understandings of the parties, oral
and written, with respect to such subject matter.

        
        
Exhibit 10.34

RESTRICTED STOCK UNIT GRANT NOTICE
UNDER THE
GROCERY OUTLET HOLDING CORP.
2019 INCENTIVE PLAN

Grocery Outlet Holding Corp. (the “Company”), pursuant to its 2019 Incentive Plan, as it may be amended and restated from time to
time (the “Plan”), hereby grants to the Participant set forth below the number of Restricted Stock Units set forth below. The Restricted Stock
Units are subject to all of the terms and conditions as set forth herein, in the Restricted Stock Unit Agreement (attached hereto or previously
provided to the Participant in connection with a prior grant), and in the Plan, all of which are incorporated herein in their entirety. Capitalized
terms not otherwise defined herein shall have the meaning set forth in the Plan.

Participant: [Participant Name]

Date of Grant: [Date of Grant]

Vesting Commencement Date: [Vesting Commencement Date]

Number of
Restricted Stock Units: [Number of RSUs]

Vesting Schedule:  Provided  the  Participant  has  not  undergone  a  Termination  prior  to  the  vesting  date  (or  event),  100%  of  the  Restricted
Stock Units will vest on the first anniversary of the Vesting Commencement Date; provided, however, that the Restricted Stock Units will, to
the extent not vested, become fully vested if the Participant undergoes a Termination by the Service Recipient without Cause following a
Change in Control.

Dividend Equivalents:    The Restricted Stock Units shall be credited with dividend equivalent payments, as provided in Section 13(c)(iii) of
the Plan.

*    *    *

GROCERY OUTLET HOLDING CORP.

___________________________________
By:
Title:

THE UNDERSIGNED PARTICIPANT ACKNOWLEDGES RECEIPT OF THIS RESTRICTED STOCK UNIT GRANT NOTICE,
THE RESTRICTED STOCK UNIT AGREEMENT AND THE PLAN, AND, AS AN EXPRESS CONDITION TO THE GRANT OF
RESTRICTED  STOCK  UNITS  HEREUNDER,  AGREES  TO  BE  BOUND  BY  THE  TERMS  OF  THIS  RESTRICTED  STOCK
UNIT GRANT NOTICE, THE RESTRICTED STOCK UNIT AGREEMENT AND THE PLAN.

1
PARTICIPANT

______________________________

1     

To the extent that the Company has established, either itself or through a third-party plan administrator, the ability to accept this award electronically,

such acceptance shall constitute the Participant's signature hereto.

RESTRICTED STOCK UNIT AGREEMENT
UNDER THE
GROCERY OUTLET HOLDING CORP.
2019 INCENTIVE PLAN

Pursuant to the Restricted Stock Unit Grant Notice (the “Grant Notice”) delivered to the Participant (as defined in the Grant Notice),
and subject to the terms of this Restricted Stock Unit Agreement (this “Restricted Stock Unit Agreement”) and the Grocery Outlet Holding
Corp. 2019 Incentive Plan, as it may be amended and restated from time to time (the “Plan”), Grocery Outlet Holding Corp. (the “Company”)
and the Participant agree as follows. Capitalized terms not otherwise defined herein shall have the same meaning as set forth in the Plan.

1. Grant of Restricted Stock Units. Subject to the terms and conditions set forth herein and in the Plan, the Company hereby grants
to  the  Participant  the  number  of  Restricted  Stock  Units  provided  in  the  Grant  Notice  (with  each  Restricted  Stock  Unit  representing  an
unfunded,  unsecured  right  to  receive  one  share  of  Common  Stock).  The  Company  may  make  one  or  more  additional  grants  of  Restricted
Stock Units to the Participant under this Restricted Stock Unit Agreement by providing the Participant with a new Grant Notice, which may
also  include  any  terms  and  conditions  differing  from  this  Restricted  Stock  Unit  Agreement  to  the  extent  provided  therein.  The  Company
reserves  all  rights  with  respect  to  the  granting  of  additional  Restricted  Stock  Units  hereunder  and  makes  no  implied  promise  to  grant
additional Restricted Stock Units.

2. Vesting. Subject to the conditions contained herein and in the Plan, the Restricted Stock Units shall vest as provided in the Grant

Notice.

3. Settlement of Restricted Stock Units. Subject to any election by the Committee pursuant to Section 8(d)(ii) of the Plan, and any
effective election under the Company’s Directors Deferral Plan, as may be amended from time to time (the “Deferral  Plan  Election”),  the
Company  will  deliver  to  the  Participant,  without  charge,  as  soon  as  reasonably  practicable  (and,  in  any  event,  within  two  and  one-half
months) following the applicable vesting date, one share of Common Stock for each Restricted Stock Unit (as adjusted under the Plan, as
applicable)  which  becomes  vested  hereunder  and  such  vested  Restricted  Stock  Unit  shall  be  cancelled  upon  such  delivery.  The Company
shall either (a) deliver, or cause to be delivered, to the Participant a certificate or certificates therefor, registered in the Participant’s name or
(b)  cause  such  shares  of  Common  Stock  to  be  credited  to  the  Participant’s  account  at  the  third  party  plan  administrator.  To  the  extent  a
Deferral Plan Election is in place, settlement of the Restricted Stock Units shall be governed by the Deferral Plan Election. Notwithstanding
anything in this Restricted Stock Unit Agreement to the contrary, the Company shall have no obligation to issue or transfer any shares of
Common Stock as contemplated by this Restricted Stock Unit Agreement unless and until such issuance or transfer complies with all relevant
provisions of law and the requirements of any stock exchange on which the Company’s shares of Common Stock are listed for trading.

4. Treatment of Restricted Stock Units Upon Termination. The provisions of Section 8(c)(ii) of the Plan are incorporated herein

by reference and made a part hereof.

5. Company; Participant.

(a) The term “Company” as used in this Restricted Stock Unit Agreement with reference to service shall include the Company and its

Subsidiaries.

(b) Whenever the word “Participant” is used in any provision of this Restricted Stock Unit Agreement under circumstances where the

provision should logically be construed to apply to the executors,

    
        5

the administrators, or the person or persons to whom the Restricted Stock Units may be transferred in accordance with Section 13(b) of the
Plan, the word “Participant” shall be deemed to include such person or persons.

6.  Non-Transferability.  The  Restricted  Stock  Units  are  not  transferable  by  the  Participant  except  to  Permitted  Transferees  in
accordance with Section 13(b) of the Plan. Except as otherwise provided herein, no assignment or transfer of the Restricted Stock Units, or of
the rights represented thereby, whether voluntary or involuntary, by operation of law or otherwise, shall vest in the assignee or transferee any
interest or right herein whatsoever, but immediately upon such assignment or transfer the Restricted Stock Units shall terminate and become
of no further effect.

7.  Rights  as  Shareholder.  The  Participant  or  a  Permitted  Transferee  of  the  Restricted  Stock  Units  shall  have  no  rights  as  a
shareholder  with  respect  to  any  share  of  Common  Stock  underlying  a  Restricted  Stock  Unit  unless  and  until  the  Participant  shall  have
become  the  holder  of  record  or  the  beneficial  owner  of  such  share  of  Common  Stock,  and  no  adjustment  shall  be  made  for  dividends  or
distributions  or  other  rights  in  respect  of  such  share  of  Common  Stock  for  which  the  record  date  is  prior  to  the  date  upon  which  the
Participant shall become the holder of record or the beneficial owner thereof.

8. Tax Withholding. The provisions of Section 13(d) of the Plan are incorporated herein by reference and made a part hereof. The
Participant  shall  satisfy  such  Participant’s  withholding  liability,  if  any,  referred  to  in  Section  13(d)  of  the  Plan  by  having  the  Company
withhold  from  the  number  of  shares  of  Common  Stock  otherwise  deliverable  pursuant  to  the  settlement  of  the  Restricted  Stock  Units  a
number  of  shares  of  Common  Stock  with  a  fair  market  value,  on  the  date  that  the  Restricted  Stock  Units  are  settled,  equal  to  such
withholding liability; provided that the number of such shares may not have a fair market value greater than the minimum required statutory
withholding liability unless determined by the Committee not to result in adverse accounting consequences. Notwithstanding the foregoing,
the  Participant  acknowledges  and  agrees  that  to  the  extent  consistent  with  applicable  law  and  the  Participant’s  status  as  an  independent
consultant for U.S. federal income tax purposes, the Company does not intend to withhold any amounts as federal income tax withholdings
under  any  other  state  or  federal  laws,  and  the  Participant  hereby  agrees  to  make  adequate  provision  for  any  sums  required  to  satisfy  all
applicable  federal,  state,  local  and  foreign  tax  withholding  obligations  of  the  Company  with  may  arise  in  connection  with  the  grant  of
Restricted Stock Units.

9. Notice.  Every  notice  or  other  communication  relating  to  this  Restricted  Stock  Unit  Agreement  between  the  Company  and  the
Participant shall be in writing, and shall be mailed to or delivered to the party for whom it is intended at such address as may from time to
time be designated by such party in a notice mailed or delivered to the other party as herein provided; provided that, unless and until some
other address be so designated, all notices or communications by the Participant to the Company shall be mailed or delivered to the Company
at its principal executive office, to the attention of the Company’s General Counsel or its designee, and all notices or communications by the
Company to the Participant may be given to the Participant personally or may be mailed to the Participant at the Participant’s last known
address, as reflected in the Company’s records. Notwithstanding the above, all notices and communications between the Participant and any
third-party plan administrator shall be mailed, delivered, transmitted or sent in accordance with the procedures established by such third-party
plan administrator and communicated to the Participant from time to time.

10.  No  Right  to  Continued  Service.  This  Restricted  Stock  Unit  Agreement  does  not  confer  upon  the  Participant  any  right  to

continue as a director or other service provider to the Company.

11. Binding Effect. This Restricted Stock Unit Agreement shall be binding upon the heirs, executors, administrators and successors

of the parties hereto.

    
        6

12.  Waiver  and  Amendments.  Except  as  otherwise  set  forth  in  Section  12  of  the  Plan,  any  waiver,  alteration,  amendment  or
modification of any of the terms of this Restricted Stock Unit Agreement shall be valid only if made in writing and signed by the parties
hereto; provided, however,  that  any  such  waiver,  alteration,  amendment  or  modification  is  consented  to  on  the  Company’s  behalf  by  the
Committee. No  waiver  by  either  of  the  parties  hereto  of  their  rights  hereunder  shall  be  deemed  to  constitute  a  waiver  with  respect  to  any
subsequent occurrences or transactions hereunder unless such waiver specifically states that it is to be construed as a continuing waiver.

13. Governing Law. This Restricted Stock Unit Agreement shall be construed and interpreted in accordance with the laws of the
State of Delaware, without regard to the principles of conflicts of law thereof. Notwithstanding anything contained in this Restricted Stock
Unit Agreement, the Grant Notice or the Plan to the contrary, if any suit or claim is instituted by the Participant or the Company relating to
this Restricted Stock Unit Agreement, the Grant Notice or the Plan, the Participant hereby submits to the exclusive jurisdiction of and venue
in the courts of Delaware.

14.  Plan.  The  terms  and  provisions  of  the  Plan  are  incorporated  herein  by  reference.  In  the  event  of  a  conflict  or  inconsistency
between the terms and provisions of the Plan and the provisions of this Restricted Stock Unit Agreement (including the Grant Notice), the
Plan shall govern and control.

15. Section 409A. It is intended that the Restricted Stock Units granted hereunder shall be exempt from Section 409A of the Code
pursuant to the “short-term deferral” rule applicable to such section, as set forth in the regulations or other guidance published by the Internal
Revenue Service thereunder.

16.  Imposition  of  Other  Requirements.  The  Company  reserves  the  right  to  impose  other  requirements  on  the  Participant’s
participation  in  the  Plan,  on  the  Restricted  Stock  Units  and  on  any  shares  of  Common  Stock  acquired  under  the  Plan,  to  the  extent  the
Company  determines  it  is  necessary  or  advisable  for  legal  or  administrative  reasons,  and  to  require  the  Participant  to  sign  any  additional
agreements or undertakings that may be necessary to accomplish the foregoing.

17.  Electronic  Delivery  and  Acceptance.  The  Company  may,  in  its  sole  discretion,  decide  to  deliver  any  documents  related  to
current  or  future  participation  in  the  Plan  by  electronic  means.  The  Participant  hereby  consents  to  receive  such  documents  by  electronic
delivery and agrees to participate in the Plan through an on-line or electronic system established and maintained by the Company or a third
party designated by the Company.

18. Entire Agreement. This Restricted Stock Unit Agreement, the Grant Notice and the Plan constitute the entire agreement of the
parties hereto in respect of the subject matter contained herein and supersede all prior agreements and understandings of the parties, oral and
written, with respect to such subject matter.

    
Exhibit 21.1

Name of Subsidiary
Globe Intermediate Corp.
GOBP Holdings, Inc.
GOBP MidCo, Inc.
Grocery Outlet, Inc.
Amelia’s, LLC

Subsidiaries of the Registrant

Jurisdiction of Incorporation or Organization
Delaware
Delaware
Delaware
California
Delaware

Exhibit 23.1

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We consent to the incorporation by reference in Registration Statement No. 333-232318 on Form S-8 of our reports dated March 2, 2021, relating to the
financial statements and financial statement schedule of Grocery Outlet Holding Corp. and the effectiveness of Grocery Outlet Holding Corp.'s internal
control over financial reporting appearing in this Annual Report on Form 10-K for the year ended January 2, 2021.

/s/ DELOITTE & TOUCHE LLP

San Francisco, California
March 2, 2021

Exhibit 31.1

CERTIFICATION OF PRINCIPAL EXECUTIVE OFFICER
PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, Eric J. Lindberg, Jr., certify that:

1.

I have reviewed this annual report on Form 10-K of Grocery Outlet Holding Corp.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the
statements  made,  in  light  of  the  circumstances  under  which  such  statements  were  made,  not  misleading  with  respect  to  the  period  covered  by  this
report;

3. Based  on  my  knowledge,  the  financial  statements,  and  other  financial  information  included  in  this  report,  fairly  present  in  all  material  respects  the

financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The  registrant’s  other  certifying  officer  and  I  are  responsible  for  establishing  and  maintaining  disclosure  controls  and  procedures  (as  defined  in

Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and have:

a. Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and  procedures  to  be  designed  under  our  supervision,  to
ensure  that  material  information  relating  to  the  registrant,  including  its  consolidated  subsidiaries,  is  made  known  to  us  by  others  within  those
entities, particularly during the period in which this report is being prepared;

b. Evaluated  the  effectiveness  of  the  registrant’s  disclosure  controls  and  procedures  and  presented  in  this  report  our  conclusions  about  the

effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

c. Disclosed  in  this  report  any  change  in  the  registrant’s  internal  control  over  financial  reporting  that  occurred  during  the  registrant’s  most  recent
fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially
affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the

registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a. All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably

likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b. Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control

over financial reporting.

Date: March 2, 2021

By: /s/ Eric J. Lindberg, Jr.
Eric J. Lindberg, Jr.
Chief Executive Officer
(Principal Executive Officer)

Exhibit 31.2

CERTIFICATION OF PRINCIPAL FINANCIAL OFFICER
PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002

I, Charles Bracher, certify that:

1.

I have reviewed this annual report on Form 10-K of Grocery Outlet Holding Corp.;

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the
statements  made,  in  light  of  the  circumstances  under  which  such  statements  were  made,  not  misleading  with  respect  to  the  period  covered  by  this
report;

3. Based  on  my  knowledge,  the  financial  statements,  and  other  financial  information  included  in  this  report,  fairly  present  in  all  material  respects  the

financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;

4. The  registrant’s  other  certifying  officer  and  I  are  responsible  for  establishing  and  maintaining  disclosure  controls  and  procedures  (as  defined  in

Exchange Act Rules 13a-15(e) and 15d-15(e)) for the registrant and have:

a. Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and  procedures  to  be  designed  under  our  supervision,  to
ensure  that  material  information  relating  to  the  registrant,  including  its  consolidated  subsidiaries,  is  made  known  to  us  by  others  within  those
entities, particularly during the period in which this report is being prepared;

b. Evaluated  the  effectiveness  of  the  registrant’s  disclosure  controls  and  procedures  and  presented  in  this  report  our  conclusions  about  the

effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

c. Disclosed  in  this  report  any  change  in  the  registrant’s  internal  control  over  financial  reporting  that  occurred  during  the  registrant’s  most  recent
fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially
affect, the registrant’s internal control over financial reporting; and

5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the

registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a. All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably

likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and

b. Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control

over financial reporting.

Date: March 2, 2021

By: /s/ Charles Bracher
Charles Bracher
Chief Financial Officer
(Principal Financial Officer)

Exhibit 32.1

CERTIFICATION OF PRINCIPAL EXECUTIVE OFFICER
PURSUANT TO 18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Annual Report of Grocery Outlet Holding Corp. (the “Company”) on Form 10-K for the period ended January 2, 2021 as
filed  with  the  Securities  and  Exchange  Commission  on  the  date  hereof  (the  “Report”),  I,  Eric J. Lindberg, Jr.,  certify  pursuant  to  18  U.S.C.  §  1350,  as
adopted pursuant to § 906 of the Sarbanes-Oxley Act of 2002, that:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and

(2) The  information  contained  in  the  Report  fairly  presents,  in  all  material  respects,  the  financial  condition  and  results  of  operations  of  the

Company.

Date: March 2, 2021

By: /s/ Eric J. Lindberg, Jr.
Eric J. Lindberg, Jr.
Chief Executive Officer
(Principal Executive Officer)

Exhibit 32.2

CERTIFICATION OF CHIEF FINANCIAL OFFICER
PURSUANT TO 18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

In connection with the Annual Report of Grocery Outlet Holding Corp. (the “Company”) on Form 10-K for the period ended January 2, 2021 as
filed with the Securities and Exchange Commission on the date hereof (the “Report”), I, Charles Bracher, certify pursuant to 18 U.S.C. § 1350, as adopted
pursuant to § 906 of the Sarbanes-Oxley Act of 2002, that:

(1) The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934, as amended; and

(2) The  information  contained  in  the  Report  fairly  presents,  in  all  material  respects,  the  financial  condition  and  results  of  operations  of  the

Company.

Date: March 2, 2021

By: /s/ Charles Bracher
Charles Bracher
Chief Financial Officer
(Principal Financial Officer)