Quarterlytics / Consumer Cyclical / Specialty Retail / GrowGeneration Corp.

GrowGeneration Corp.

grwg · NASDAQ Consumer Cyclical
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Ticker grwg
Exchange NASDAQ
Sector Consumer Cyclical
Industry Specialty Retail
Employees 289
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FY2016 Annual Report · GrowGeneration Corp.
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

☒ ANNUAL REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the Fiscal year ended December 31, 2016

OR

☐ TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from _________ to __________

Commission File Number 333-207889

GROWGENERATION CORP.
(Exact name of registrant as specified in its charter)

Colorado
(State or Other Jurisdiction of
Incorporation or Organization)

1000 W Mississippi Ave
Denver, Colorado
(Address of Principal Executive Offices)

46-5008129
(I.R.S. Employer
Identification No.)

80233
(Zip Code)

(800) 935-8420
(Registrant's telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act: None

Securities registered pursuant to Section 12(g) of the Act:

Title of class
Not Applicable

Not Applicable
(Former name, former address and former fiscal year, if changed since last report)

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.   Yes ☐   No ☒

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ☐   No ☒

Indicate by check mark whether the registrant (1) filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the past 12 months (or for

such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes ☒   No ☐

Indicate  by  check  mark  whether  the  registrant  has  submitted  electronically  and  posted  on  its  corporate  Web  site,  if  any,  every  Interactive  Data  File  required  to  be
submitted  and  posted  pursuant  to  Rule  405  of  Regulation  S-T  (§232.405  of  this  chapter)  during  the  preceding  12  months  (or  for  such  shorter  period  that  the  registrant  was
required to submit and post such files).  Yes ☒   No ☐

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§ 229.405 of this chapter) is not contained herein, and will not be
contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. ☒

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.

Large accelerated filer
Non-accelerated filer

☐
☐

Accelerated filer                         
Smaller reporting company    

☐
☒

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  Yes ☐   No ☒

State the aggregate market value of the voting and non-voting common equity held by non-affiliates computed by reference to the price at which the common equity

was last sold, or the average bid and asked price of such common equity, as of June 30, 2016: $3,289,000.

As of March 31, 2017, the Company had 12,546,406 shares of its common stock issued and outstanding, par value $0.001 per share.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
  
 
 
 
 
 
TABLE OF CONTENTS

PART I
Business
Risk Factors
Unresolved Staff Comments
Properties
Legal Proceedings
Mine Safety Disclosures

PART II

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
Selected Financial Data
Management’s Discussion and Analysis of Financial Condition and Results of Operations
Quantitative and Qualitative Disclosures About Market Risk
Financial Statements and Supplementary Data
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
Controls and Procedures
Other Information

PART III

Directors, Executive Officers and Corporate Governance
Executive Compensation
Security Ownership of Certain Beneficial Owners and Management   and Related Stockholder Matters
Certain Relationships and Related Transactions, and Director Independence
Principal Accounting Fees and Services

PART IV
Exhibits, Financial Statement Schedules

Item 1.
Item 1A.
Item 1B.
Item 2.
Item 3.
Item 4.

Item 5.
Item 6.
Item 7.
Item 7A.
Item 8.
Item 9.
Item 9A.
Item 9B.

Item 10.
Item 11.
Item 12.
Item 13.
Item 14.

Item 15.

Page

1
5
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12
12
12

13
15
16
20
F-1
21
21
21

22
24
28
29
29

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 PART I
Forward-Looking Information

This  Annual  Report  of  GrowGeneration  Corp.    on  Form  10-K  contains  forward-looking  statements,  particularly  those  identified  with  the  words,  “anticipates,”  “believes,”
“expects,”  “plans,”  “intends,”  “objectives,”  and  similar  expressions.  These  statements  reflect  management’s  best  judgment  based  on  factors  known  at  the  time  of  such
statements. The reader may find discussions containing such forward-looking statements in the material set forth under “Management’s Discussion and Analysis and Plan of
Operations,” generally, and specifically therein under the captions “Liquidity and Capital Resources” as well as elsewhere in this Annual Report on Form 10-K. Actual events
or results may differ materially from those discussed herein. The forward-looking statements specified in the following information have been compiled by our management on
the  basis  of  assumptions  made  by  management  and  considered  by  management  to  be  reasonable.  Our  future  operating  results,  however,  are  impossible  to  predict  and  no
representation, guaranty, or warranty is to be inferred from those forward-looking statements. The assumptions used for purposes of the forward-looking statements specified in
the following information represent estimates of future events and are subject to uncertainty as to possible changes in economic, legislative, industry, and other circumstances.
As a result, the identification and interpretation of data and other information and their use in developing and selecting assumptions from and among reasonable alternatives
require the exercise of judgment. To the extent that the assumed events do not occur, the outcome may vary substantially from anticipated or projected results, and, accordingly,
no  opinion  is  expressed  on  the  achievability  of  those  forward-looking  statements.  No  assurance  can  be  given  that  any  of  the  assumptions  relating  to  the  forward-looking
statements specified in the following information are accurate, and we assume no obligation to update any such forward-looking statements.

Background

 ITEM 1. BUSINESS

GrowGeneration Corp. was incorporated in Colorado in 2014 in order to acquire 4 existing hydroponic supply stores. In the past year, we have grown into a chain of twelve (12)
retail hydroponic/gardening stores, with ten (10) located in the state of Colorado, one (1) in the state of California and one (1) in the state of Nevada. The hydroponic/gardening
industry is fragmented, in which typical retail stores are small family owned businesses, usually consisting of a single location. This is particularly true in Colorado, California
and Nevada where we currently operate. We intend to open or acquire additional retail stores and increase and expand our footprint in these states.

Products

GrowGeneration stores offer essential supplies to the hydroponic and gardening industry, including medium (i.e., farming soil), industry-leading hydroponic equipment, power-
efficient lighting, plant nutrients, and thousands of additional products used by professional growers and specialty cultivation operations. We offer our products through our
retail stores. GrowGeneration is also actively seeking the establishment of a brand of private labeled products, which will be sold through GrowGeneration outlets.

Markets

GrowGeneration serves a new, yet sophisticated community of commercial and urban cultivators growing specialty crops including organics, greens and plant-based medicines.
Unlike the traditional agricultural industry, these cultivators use innovative indoor and outdoor growing techniques to produce specialty crops in highly controlled environments.
This enables them to produce crops at higher yields without having to compromise quality, regardless of the season or weather and drought conditions.

Our target market segments include home growers of organic vegetable and fruit Growers (small farms, home garden growers, restaurants growers, farmer markets), the Do-it
Yourselfers (home flower and plant growers/ mass market and growers in the cannabis related market (Dispensaries, Cultivators, Caregivers).

1

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Indoor growing techniques have primarily been used to cultivate plant-based medicines. Plant-based medicines often require high-degree of regulation and controls including
government compliance, security, and crop consistency, making indoor growing techniques a preferred method. Cultivators of plant-based medicines often make a significant
investment to design and build-out their facilities. They look to work with companies such as GrowGeneration that understand their specific needs and can help mitigate risks
that could jeopardize their crops. Plant-based medicines are believed to be among the fastest-growing market in the U.S. and several industry pundits believe that plant-based
medicines may even displace prescription pain medication by providing patients with a safer, more affordable alternative.

Indoor growing techniques, however, are not limited to plant-based medicines. Vertical farms producing organic fruits and vegetables are beginning to emerge in the market due
to  a  rising  shortage  of  farmland,  and  environmental  vulnerabilities  including  drought,  other  severe  weather  conditions  and  insect  pests.  Indoor  growing  techniques  enable
cultivators  to  grow  crops  all-year-round  in  urban  areas,  and  take  up  less  ground  while  minimizing  environmental  risks.  Indoor  growing  techniques  typically  require  a  more
significant upfront investment to design and build-out these facilities than traditional farmlands. If new innovations lower the costs for indoor growing, and the costs to operate
traditional farmlands continue to rise, then indoor growing techniques may be a compelling alternative for the broader agricultural industry.

Research and Development 

The company has not incurred any research and development expenses during the period covered by this report.

Customers and Suppliers

Our key customers vary by state and are expected to be more defined as the company moves from its retail walk-in purchasing sales strategy to serving cultivation facilities
directly and under predictable purchasing activity. Currently, none of our customers accounted for more than 5% of our sales.

Our key suppliers include distributors such as HydroFarm, BWGS and Sunlight Supply to product specific suppliers such as Emerald Harvest, General Hydroponics and Can
Fan USA. All the products purchased and resold are applicable to indoor and outdoor growing for organics, greens, and plant-based medicines.

Demand for Products

Demand  for  indoor  and  outdoor  growing  equipment  is  currently  high  due  to  legalization  of  plant-based  medicines,  primarily  Cannabis,  which  is  mainly  due  to  equipment
purchases  for  build-out  and  repeat  purchases  of  consumable  nutrients  needed  during  the  growing  period.  This  demand  is  projected  to  continue  to  grow  as  a  result  of  the
supporting state laws in 28 states and the District of Columbia. Continued innovation and more efficient build-out technologies along with larger and consolidated cultivation
facilities is expected to further expand market demand for GrowGeneration products and services. We expect the market to continue to segment into urban farmers serving
groups  of  individuals,  community  cultivators,  and  large-scale  cultivation  facilities  across  the  states.  Each  segment  will  be  optimized  to  different  distribution  channels  that
GrowGeneration currently provides. We are of the opinion that as our volume increases, we will obtain volume discounts on purchasing that should allow us to maximize both
our revenues and gross margins.

E-Commerce Strategy

The  Company  is  developing  its  e-commerce  website  and  portal, www.growgeneration.com.  The  site  plans  to  offer  for  sale  hydroponic,  specialty  and  organic  gardening
products. Online shoppers are able to shop from product departments, from nutrients to lighting to hydroponic and greenhouse equipment, delivering an easy and quick method
to find the products that they want to purchase. Our e-commerce site has been designed to appeal to both the professional grower, as well as the home gardener/hobbyist. Each
product listed on the site contains product descriptions, product reviews and a picture so the consumer can make an informed and educated purchase. Our product filters allow
the  consumer  to  search  by  brand,  manufacturer,  or  by  function  such  as  wattage.  Designed  as  an  information  portal  as  well  as  an  e-commerce  store,  the  consumer  will  find
videos, articles, blogs and other relevant content, all generated by Grow Generation’s internal staff, which we call our “Grow Pros”. The GrowGeneration shopper will be able
to shop online 24/7 and, if they choose order online and receive products directly to their grow operation or home, order online and pick up at one of the GrowGeneration retail
stores, or simply use our site as a resource and shop with our Grow Pros at one of our retail locations. Google advertising, social media and in store advertising are the primary
advertising tools we will use to drive traffic to www.growgeneration.com

2

 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
Goals and Strategy

Our goal is to become one of the nation's largest providers of equipment and supplies for growing organics, herbs and greens and plant-based medicines. We intend to achieve
our goal by implementing the following strategies:

1. Engage with cultivation facilities and secure exclusive supplier contracts;
2. Own, operate and expand regional retail stores to service and support the operations of professional and home growers;
3. Develop and grow our e-commerce platform;
4. Establish a national sales team;
5. Establish a brand of “house” or white-labeled products which we would sell exclusively;
6. Assemble the most knowledgeable staff and leadership team; and
7. Acquire additional products and services that are essential to our customers and deliver high-margins.

Competition

Our key competitors include many local and national vendors of gardening supplies, local product resellers of hydroponic and other specialty growing equipment, as well as
online  product  resellers  and  large  online  marketplaces  such  as  Amazon.com  and  EBay.  Our  industry,  generally  referred  to  “Hydroponic  Gardening  Stores”,  is  a  highly
fragmented  industry  with  over  1,000  retail  outlets  throughout  the  U.S.  The  industry  is  highly  competitive.  We  compete  with  companies  that  have  greater  capital  resources,
facilities and diversity of product lines. Additionally, if demand for our hydroponic growing equipment continues to grow and if the cannabis industry continues to develop, we
expect many new competitors to enter the market, as there are no significant barriers to retail sales of hydroponic growing equipment. More established hydroponic companies
with much greater financial resources which do not currently compete with us may be able to easily adapt their existing operations to sales of hydroponic growing equipment.
Increased competition may lead to reduced prices and/or margins for products we sell. Our competitors may also introduce new hydroponic growing equipment, manufacturers
may sell equipment direct to consumers, and our distributers could cease sales of product to us.

Notwithstanding the foregoing, we do believe that our pricing, inventory and product availability and overall customer service provide us with the ability to compete in this
marketplace. In addition, as we increase our number of stores and inventory per store, we expect to be able to purchase larger amounts of inventory at lower volume sale prices,
which we expect will enable us to price competitively and deliver the products that our customers are seeking. We also believe, that the consistency of a national brand and
operating in multiple states, will give our customers confidence to shop with us.

Based on our knowledge and communication with our suppliers, we do not believe our suppliers sell directly to the retail market or our customers.

Intellectual Property and Proprietary Rights

Our intellectual property consists of our brands and their related trademarks, domain names and websites, customer lists and affiliations, product know-how and technology, and
marketing  intangibles.  We  also  hold  rights  to  website  addresses  related  to  our  business  including  websites  that  are  actively  used  in  our  day-to-day  business  such  as
www.GrowGeneration.com. We own the federally registered trademark for “GrowGeneration”. We also own a federal register trademark “Where the Pros Go to Grow”.

We have a policy of entering into confidentiality and non-disclosure agreements with our employees and some of our vendors and customers as necessary.

Government Regulation

While there is no governmental regulation relating to the sale of hydroponic equipment or soil and nutrients that we sell, there are laws and regulations governing the cultivation
and sale of cannabis and related products. Currently, there are over 28 states plus the District of Columbia that have laws and/or regulation that recognize in one form or another
legitimate medical uses for cannabis and consumer use of cannabis in connection with medical treatment. About a dozen other states are considering legislation to similar effect.
As of the date of this report, the policy and regulations of the Federal government and its agencies is that cannabis has no medical benefit and a range of activities including
cultivation and use of cannabis for personal use is prohibited on the basis of federal law and may or may not be permitted on the basis of state law. Active enforcement of the
current federal regulatory position on cannabis on a regional or national basis may directly and adversely affect the willingness of customers of GrowGeneration to invest in or
buy products from GrowGeneration. Active enforcement of the current federal regulatory position on cannabis may thus directly or indirectly adversely affect GrowGeneration
operations.

3

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Employees

As of the date of this report, we have 36 full time employees and 7 part-time employees. We plan to add sales representatives in all states that we operate a retail store.

Principal Offices

Our principal offices are located at 1000 W Mississippi Ave., Denver, CO 80233. We lease ten (10) stores in the state of Colorado, one (1) in the State of California and one (1)
in the State of Nevada for our retail operations. Information relating to our stores is set forth in the table below:

Store 1
Pueblo
West
609
Enterprise,
Unit 150

Pueblo
West

Street

City

Store 2
Pueblo
Downtown    

    109, 111 &
113 W 4th
Street

Store 3  
Pueblo

Store 4

Store 5

Store 6

    2704 S.

Southside   Canon City   Trinidad     Conifer
26591
Main
Street

2012
Freedom
Road

1811
Fremont Dr.

Prairie Ave,
Suite C

Store 7
Colorado
Springs
310-H/I
South 8th
Street

Store 8

Store 9

  Store 10   Store 11   Store 12

  Santa Rosa  Denver North 
 3535 Industrial
Drive

   4731 Lipan
Ave

Castle
Rock   Las Vegas  Denver South
1011
Caprice
Street

  5885 S.
Valley
View Blvd

1000 W.
Mississippi

    Pueblo     Pueblo

  Canon City     Trinidad       Conifer

    Colorado
Springs

  Santa Rosa   Denver

  Castle
Rock

  Las Vegas   Denver

State & Zip  CO, 81007     CO, 81003     CO, 81005   CO, 81212     CO, 81082       CO, 80433     CO, 80904   CA, 95403   CO, 80211  

  NV 89118   CO, 80223

CO
80104

Beginning   5/27/2014     3/1/2015     10/1/2014   10/15/2016     3/1/2017       6/11/2014     9/1/2015  

3/1/2017

  3/1/2016  10/1/2016 11/15/2016  2/1/2017

Ending

  4/30/2020     2/28/2018     9/30/2017   10/14/2022     2/28/2022       4/30/2019     12/31/2020  

2/28/2022

  3/1/2019  9/30/2019  2/28/2022   1/31/2022

Renewal
Option

none

    month-to-

month

agreed
upon terms

  6 years with
renewal
option

5 years

      month-to-

    64 months   5 years with

month

renewal option

  2 years with
renew option

  2 periods
of 3 years

none

  5 years with
renew option

Square
Footage

Monthly
rent1

3300

3300

1800

4427

7383

3000

3360

8000

4500

1500

8880

12837

$2,100

 $

1,500

$950

$3,689

 $

3,169

   $

2,400

$3,780

$6,400

$3,650

  $1,775   $5,720  

$5,616

1 Some of our leases have increases during the term of the lease. Our Pueblo West rent increases to $2,300 per month in May 2016; our Pueblo Downtown and Pueblo Southside
rent does not increase; our Canon City rent started at $3,689.17 and will increase to $4,276.75 in the sixth year; our Trinidad rent started at $3,169.41 for the first year and will
increase to $3,636.97 in the fifth year; our Conifer rent increases to $2,500 per month in May 2016; our Colorado Springs rent increases to $2,940 per month in November 2017,
to $3,080 in November 2018 and to $3,220 in November 2019; our Santa Rosa rent started at $6,400 and will be adjusted upward annually; our Denver North rent started at
$3,650 and will increase to $3,873 in the third year; our Castle Rock rent will increase to $1,980 per month in October 2017 and $2,138 per month in October 2018; our Las
Vegas rent will increase from $5,720 in December 2016 to $6,886 per month in February 2022; and our Denver South rent started at $5,616.19 and will increase to $6,685.94 in
the fifth year.

2 We opened a retail store in Fairplay, Colorado on August 1, 2016 and we paid a monthly rental payment of $1,085. Effective as of December 31, 2016, the lease agreement
we entered into on July 19, 2016 for the Fairplay retail store was terminated, and all the operations and business in the Fairplay store have been consolidated into the Conifer
store. 

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We have a limited operating history on which to evaluate our business or base an investment decision.

 ITEM 1A. RISK FACTORS

Our  business  prospects  are  difficult  to  predict  because  of  our  limited  operating  history  and  unproven  business  strategy.  We  acquired  4  stores  called  “Pueblo  Organics  and
Hydroponics” in 2014 and opened our Conifer, Trinidad and Colorado Springs, and our Santa Rosa, California stores in 2015 and opened our Denver, Fairplay, Castle Rock
and Las Vegas stores in 2016. Accordingly, our operation of these stores has been limited. If we are unable to manage these stores as well as others that we open or acquire, our
business is unlikely to succeed. Our business should be viewed in light of these risks, challenges and uncertainties.

We face intense competition that could prohibit us from developing or increasing our customer base and generating revenue.

The industry  within which we compete is highly competitive. We compete with companies that have greater capital resources, facilities and diversity of product lines. We
compete in the specialty gardening industry, selling hydroponic and organic nutrients, soils and other gardening related products. Additionally, if demand for our hydroponic
growing  equipment  and  products  continues  to  grow,  we  expect  many  new  competitors  to  enter  the  market,  as  there  are  no  significant  barriers  to  retail  sales  of  hydroponic
growing equipment and related gardening products. More established gardening companies with much greater financial resources which do not currently compete with us may
be able to easily adapt their existing operations to sales of hydroponic growing equipment. Due to this competition, there is no assurance that we will not encounter difficulties in
generating  or  increasing  revenues  and  capturing  market  share.  In  addition,  increased  competition  may  lead  to  reduced  prices  and/or  margins  for  products  we  sell.  Our
competitors may also introduce new hydroponic growing equipment, manufacturers may sell equipment direct to consumers, and our distributers could cease sales of product to
us.

If we need additional capital to fund our operations, we may not be able to obtain sufficient capital and may be forced to limit the scope of our operations.

If adequate additional financing is not available on reasonable terms, we may not be able to expand our retail or online operations and we may be forced to modify our business
plans accordingly. There is no assurance that additional financing will be available to us. In connection with our growth strategies, we may experience increased capital needs
and accordingly, we may not have sufficient capital to fund our future operations without additional capital investments. Our capital needs will depend on numerous factors,
including (i) our profitability; (ii) the release of competitive products by our competition; (iii) the level of our investment in sales and marketing; and (iv) new store openings
and or acquisitions. We cannot assure you that we will be able to obtain capital in the future to meet our needs. If we cannot obtain additional funding, we may be required to:
(i) limit our expansion; (ii) limit our marketing efforts; and (iii) decrease or eliminate capital expenditures. Such reductions could materially adversely affect our business and
our ability to compete. Moreover, even if we do find a source of additional capital, we may not be able to negotiate terms and conditions for receiving the additional capital that
are favorable to us. Any future capital investments could dilute or otherwise materially and adversely affect the holdings or rights of our existing shareholders. We cannot give
you any assurance that any additional financing will be available to us, or if available, will be on terms favorable to us.

Our business depends substantially on the continuing efforts of our executive officers and our business may be severely disrupted if we lose their services.

Our future success depends substantially on the continued services of our executive officers, especially our Chief Executive Officer, Darren Lampert, our President, Michael
Salaman, and our Chief Operating Officer Jason Dawson. We do not maintain key man life insurance on any of our executive officers and directors. If one or more of our
executive officers are unable or unwilling to continue in their present positions, we may not be able to replace them readily, if at all. Therefore, our business may be severely
disrupted, and we may incur additional expenses to recruit and retain new officers.

Irwin  Lampert,  our  current  Chief  Financial  Officer,  Secretary  and  Director,  has  indicated  his  intention  to  retire  from  all  officer  positions  and  as  a  director  of  the  Company
during 2017. We are currently actively seeking a new Chief Financial Officer and Secretary to fill the officer positions; we do not intend to appoint another director to replace
Mr. Lampert at this time.

5

 
 
 
 
 
 
 
 
 
 
 
 
 
 
If we are not successful in attracting and retaining highly qualified personnel, we may not be able to successfully implement our business strategy.

Our  ability  to  compete  in  the  highly  competitive  hydroponics  and  gardening  industry  depends  in  large  part  upon  our  ability  to  attract  highly  qualified  managerial  and  sales
personnel. In order to induce valuable employees to come and work for us or to remain with us, we intend to provide employees with stock options that vest over time. The
value to employees of stock options that vest over time will be significantly affected by movements in our stock price that we will not be able to control and may at any time be
insufficient to counteract more lucrative offers from other companies. Our success also depends on our ability to continue to attract, retain and motivate highly skilled junior,
mid-level, and senior personnel.

In order to increase our sales and marketing infrastructure, we will need to grow the size of our organization, and we may experience difficulties in managing this growth.

As  we  continue  to  work  to  open  and/or  acquire  additional  retail  store  locations,  we  will  need  to  expand  the  size  of  our  employee  base  for  managerial,  operational,  sales,
marketing, financial and other resources. Future growth would impose significant added responsibilities on members of management, including the need to identify, recruit,
maintain, motivate and integrate additional employees. In addition, our management may have to divert a disproportionate amount of its attention away from our day-to-day
activities and devote a substantial amount of time to managing these growth activities. Our future financial performance and our ability to continue to grow our operation and
compete in the hydroponics industry effectively will depend, in part, on our ability to effectively manage any future growth.

Litigation may adversely affect our business, financial condition and results of operations.

From time to time in the normal course of our business operations, we may become subject to litigation that may result in liability material to our financial statements as a whole
or  may  negatively  affect  our  operating  results  if  changes  to  our  business  operation  are  required.  The  cost  to  defend  such  litigation  may  be  significant  and  may  require  a
diversion of our resources. There also may be adverse publicity associated with litigation that could negatively affect customer perception of our business, regardless of whether
the allegations are valid or whether we are ultimately found liable. As a result, litigation may adversely affect our business, financial condition and results of operations.

We may not obtain insurance coverage to adequately cover all significant risk exposures.

We will be exposed to liabilities that are unique to the products we provide. We currently maintain only premises insurance and there can be no assurance that we will acquire or
maintain insurance for certain risks, that the amount of our insurance coverage will be adequate to cover all claims or liabilities, or that we will not be forced to bear substantial
costs resulting from risks and uncertainties of business. It is also not possible to obtain insurance to protect against all operational risks and liabilities. The failure to obtain
adequate insurance coverage on terms favorable to us, or at all, could have a material adverse effect on our business, financial condition and results of operations.

Federal practices could change with respect to providers of equipment potentially usable by participants in the medical cannabis industry, which could adversely impact us.

Cannabis growers utilize various products that we offer for sale. While we are not aware of any threatened or current federal or state law enforcement actions against any retailer
of hydroponic equipment that might be used for cannabis growing or use we have heard that a number of years ago, law enforcement authorities did initiate raids at some retail
stores where operators evidently knew they were selling hydroponic equipment directly to customers who indicated they intended to use it for the cultivation of recreational
cannabis. Those raids took place in a different legal landscape, well before the legalization of medical or recreational cannabis by any state. We are unaware of any threatened
or actual law enforcement activity, ever, against manufacturers or retailers of supplies marketed for usage by participants in the emerging cannabis industry.

6

 
 
 
 
 
 
 
 
 
 
 
 
 
 
A theoretical risk exists that our activities could be deemed to be facilitating the selling or distribution of cannabis in violation of the Federal Controlled Substances Act, or to
constitute aiding or abetting, or being an accessory to, a violation of that Act. We believe, however, that such a risk is relatively low. Federal authorities have not focused their
resources  on  such  tangential  or  secondary  violations  of  the Act,  nor  have  they  threatened  to  do  so,  with  respect  to  the  sale  of  equipment  that  might  be  used  by  cannabis
gardeners, or with respect to any supplies marketed to participants in the emerging medical cannabis industry. We are unaware of such a broad application of the Controlled
Substances Act by federal authorities, and we believe that such an attempted application would be unprecedented.

If the federal government were to change its practices, or were to expend its resources attacking providers of equipment that could be usable by participants in the medical or
recreational cannabis industry, such action could have a materially adverse effect on our operations, our customers, or the sales of our products.

Continued federal intervention in certain segments of the cannabis industry is disruptive to the industry, and may have a negative impact on us.

Our  products  are  sold  to  growers  of  various  crops,  including  cannabis,  and  we  expect  the  number  of  gardeners  or  cannabis  users  buying  our  products  to  remain  relatively
unaffected  despite  federal  interference  in  some  segments  of  the  cannabis  industry.  Although  we  expect  minimal  impact  on  the  Company  from  any  federal  government
crackdown on cannabis providers, the disruption to the cannabis industry could cause some potential customers to be more reluctant to invest in growing equipment, including
equipment we sell. Moreover, the federal government’s tactics may change or have unforeseen effects, which could be detrimental to our business.

There can be no assurance that our intended operations will not violate state or federal law.

We have not requested or obtained any opinion of counsel or ruling from any authority to determine if our intended operations are in compliance with or violate any state or
federal laws or whether we are assisting others to violate a state or federal law. In the event that our intended operations are deemed to violate any laws or if we are deemed to
be others to violate a state or federal law, we could have liability that could cause us to modify or cease our operations.

Our 2014, 2015 and 2016 Private Placements were made pursuant to an exemption from registration.

Our  2014,  2015  and  2016  Private  Placements  were  made  in  reliance  upon  the  so-called  "private  placement"  exemption  from  registration  with  the  Securities  and  Exchange
Commission  (the  “SEC”)  provided  by  Sections  4(a)(2)  of  the  1933  Securities Act,  by  Regulation  D,  Rule  506  adopted  there  under,  and  the  exemptions  from  registration
provided  by  the  Blue  Sky  laws  of  states  in  which  our  securities  are  offered.  However,  reliance  upon  these  exemptions  is  highly  technical  and  should  not  be  viewed  as  a
guarantee that such exemptions are indeed available. If for any reason the private placement exemption is not available for the 2014, 2015 and 2016 Private Placements and no
other  exemption  from  registration  is  found  to  be  available,  the  sale  of  the  securities  in  such  Private  Placements  would  be  deemed  to  have  been  made  in  violation  of  the
applicable laws, thus requiring registration of those securities. As a remedy for such a violation, each investor would have the right to rescind its purchase and to have its full
investment returned. If an investor requests return of its investment, it is possible that funds would not be available to us for that purpose, and that liquidation of us may be
required. Any  refunds  made  would  reduce  funds  available  to  us  for  our  operations. A  significant  number  of  requests  for  rescission  would  probably  leave  us  without  funds
sufficient to respond to such requests or to proceed successfully with its activities.

There are a significant number of shares of common stock eligible for sale, which could depress the market price of such shares.

Our Registration Statement on Form S-1 has registered a total of 8,011,430 shares of our common stock, which includes 4,655,715 shares of common stock being sold by our
shareholders and 3,355,715 shares of common stock underlying the warrants with an exercise price of $0.70 per share, available for sale in the public market. The availability of
such a large number of shares of common stock for sale in the public market could harm the market price of the stock. Further, shares may be offered from time to time in the
open market pursuant to Rule 144, and these sales may have a depressive effect as well.

7

 
 
 
 
 
 
 
 
 
 
 
 
 
 
If our existing stockholders sell substantial amounts of our common stock in the public market, or if the public perceives that such sales could occur, this could have an adverse
impact on the market price of our common stock, even if there is no relationship between such sales and the performance of our business.

If product liability lawsuits are brought against us, we may incur substantial liabilities.

We face a potential risk of product liability as a result of any of the products that we offer for sale. For example, we may be sued if any product we sell allegedly causes injury
or  is  found  to  be  otherwise  unsuitable  during  product  testing,  manufacturing,  marketing  or  sale. Any  such  product  liability  claims  may  include  allegations  of  defects  in
manufacturing, defects in design, a failure to warn of dangers inherent in the product, negligence, strict liability and a breach of warranties. Claims could also be asserted under
state consumer protection acts. If we cannot successfully defend ourselves against product liability claims, we may incur substantial liabilities. Even successful defense would
require significant financial and management resources. Regardless of the merits or eventual outcome, liability claims may result in:

●
●
●
●
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●

decreased demand for products that we may offer for sale;
injury to our reputation;
costs to defend the related litigation;
a diversion of management's time and our resources;
substantial monetary awards to trial participants or patients;
product recalls, withdrawals or labeling, marketing or promotional restrictions;
a decline in our stock price. 

Our  inability  to  obtain  and  retain  sufficient  product  liability  insurance  at  an  acceptable  cost  to  protect  against  potential  product  liability  claims  could  prevent  or  inhibit  the
commercialization of products we develop. We do not maintain any product liability insurance. Even if we obtain product liability insurance in the future, we may have to pay
amounts awarded by a court or negotiated in a settlement that exceed our coverage limitations or that are not covered by our insurance, and we may not have, or be able to
obtain, sufficient capital to pay such amounts.

We may acquire businesses or products, or form strategic alliances, in the future, and we may not realize the benefits of such acquisitions.

We may acquire additional businesses or products, form strategic alliances or create joint ventures with third parties that we believe will complement or augment our existing
business. If we acquire businesses with promising markets or products, we may not be able to realize the benefit of acquiring such businesses if we are unable to successfully
integrate them with our existing operations and company culture. We may encounter numerous difficulties in developing, manufacturing and/or marketing any new products
resulting from a strategic alliance or acquisition that delay or prevent us from realizing their expected benefits or enhancing our business. We cannot assure you that, following
any such acquisition, we will achieve the expected synergies to justify the transaction.

Risks Related to Our Common Stock

Our officers and directors will control our company for the foreseeable future, including the outcome of matters requiring stockholder approval.

Our founders, officers and directors collectively beneficially own approximately 39.20% of our outstanding shares of Common Stock on a primary basis and 59.80% of our
outstanding  shares  in  Common  Stock  if  they  exercise  all  their  options  and  warrants,  in  which  case  they  would  own  a  majority  of  our  Common  Stock. As  a  result,  such
individuals  will  have  the  ability,  acting  together,  to  control  the  election  of  our  directors  and  the  outcome  of  corporate  actions  requiring  stockholder  approval,  such  as:  (i)  a
merger or a sale of our company, (ii) a sale of all or substantially all of our assets, and (iii) amendments to our articles of incorporation and bylaws. This concentration of voting
power  and  control  could  have  a  significant  effect  in  delaying,  deferring  or  preventing  an  action  that  might  otherwise  be  beneficial  to  our  other  stockholders  and  be
disadvantageous  to  our  stockholders  with  interests  different  from  those  entities  and  individuals.  Certain  of  these  individuals  also  have  significant  control  over  our  business,
policies and affairs as officers or directors of our company. Therefore, you should not invest in reliance on your ability to have any control over our company.

8

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
An investment in our company should be considered illiquid.

An investment in our company requires a long-term commitment, with no certainty of return. Currently there is no liquid market for our common stock and we cannot guarantee
that such liquid market for our common stock would develop in the near future. Moreover, we do not expect security analysts of brokerage firms to provide coverage of our
company in the near future. In addition, investment banks may be less likely to agree to underwrite primary or secondary offerings on behalf of our company or its stockholders
in the future than they would if we were to become a public reporting company by means of an initial public offering of common stock. If all or any of the foregoing risks
occur, it would have a material adverse effect on our company.

Limited public market for our common stock currently exists, and an active trading market may not develop or be sustained.

As we are in our early stages, an investment in our company will likely require a long-term commitment, with no certainty of return. The Company was recently approved to
start trading its Common Stock on the OTCQB Marketplace as of October 19, 2016, and commenced trading on November 11, 2016. There is currently is a limited public
market for our Common Stock and there is no guarantee that any sustained trading market will develop in the near future or at all. In the absence of an active trading market:

investors may have difficulty buying and selling or obtaining market quotations;

●
● market visibility for shares of our common stock may be limited; and
●

a lack of visibility for shares of our common stock may have a depressive effect on the market price for shares of our common stock. 

The  OTCQB  Marketplace  is  a  relatively  unorganized,  inter-dealer,  over-the-counter  market  that  provides  significantly  less  liquidity  than  NASDAQ  or  the  NYSE  MKT
(formerly known as the NYSE AMEX). The market for our Common Stock may be illiquid and you may be unable to dispose of your shares of Common Stock at desirable
prices  or  at  all.  Moreover,  there  is  a  risk  that  our  Common  Stock  could  be  delisted  from  the  OTCQB  Marketplace,  in  which  case  it  might  be  listed  on  the  so  called  “Pink
Sheets”, which is even more illiquid than the OTCQB Marketplace.

The lack of an active market impairs your ability to sell your shares at the time you wish to sell them or at a price that you consider reasonable. The lack of an active market may
also reduce the fair market value of your shares. An inactive market may also impair our ability to raise capital to continue to fund operations by selling shares and may impair
our ability to acquire additional intellectual property assets by using our shares as consideration.

The market price of our common stock may be significantly volatile.

The market price for our common stock may be volatile and subject to wide fluctuations in response to factors including the following:

●
●
●
●
●

actual or anticipated fluctuations in our quarterly or annual operating results;
changes in financial or operational estimates or projections;
conditions in markets generally;
changes in the economic performance or market valuations of companies similar to ours; and
general economic or political conditions in the United States or elsewhere. 

The securities market has from time to time experienced significant price and volume fluctuations that are not related to the operating performance of particular companies.
These market fluctuations may also materially and adversely affect the market price of shares of our common stock.

9

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our common stock is considered a “penny stock,” and thereby is subject to additional sale and trading regulations that may make it more difficult to sell.

The SEC has adopted rules that regulate broker-dealer practices in connection with transactions in penny stocks. Penny stocks are generally equity securities with a price of less
than $5.00 (other than securities registered on certain national securities exchanges or authorized for quotation on certain automated quotation systems, provided that current
price  and  volume  information  with  respect  to  transactions  in  such  securities  is  provided  by  the  exchange  or  system).  The  OTCBB  and  OTCQB  Market  do  not  meet  such
requirements and since the price of our common stock is less than $5.00, our common stock is deemed penny stocks. The penny stock rules require a broker-dealer, prior to a
transaction in a penny stock not otherwise exempt from those rules, to deliver a standardized risk disclosure document containing specified information. In addition, the penny
stock rules require that prior to effecting any transaction in a penny stock not otherwise exempt from those rules, a broker-dealer must make a special written determination that
the penny stock is a suitable investment for the purchaser and receive (i) the purchaser’s written acknowledgment of the receipt of a risk disclosure statement; (ii) a written
agreement to transactions involving penny stocks; and (iii) a signed and dated copy of a written suitability statement. These disclosure requirements may have the effect of
reducing the trading activity in the secondary market for our common stock, and therefore stock holders may have difficulty selling their shares.

FINRA sales practice requirements may also limit your ability to buy and sell our common stock, which could depress the price of our shares.

FINRA  rules  require  broker-dealers  to  have  reasonable  grounds  for  believing  that  an  investment  is  suitable  for  a  customer  before  recommending  that  investment  to  the
customer. Prior to recommending speculative low-priced securities to their non-institutional customers, broker-dealers must make reasonable efforts to obtain information about
the customer’s financial status, tax status and investment objectives, among other things. Under interpretations of these rules, FINRA believes that there is a high probability
such speculative low-priced securities will not be suitable for at least some customers. Thus, FINRA requirements make it more difficult for broker-dealers to recommend that
their customers buy our common stock, which may limit your ability to buy and sell our shares, have an adverse effect on the market for our shares, and thereby depress our
share price.

Our shareholders may face significant restrictions on the resale of their shares due to state “blue sky” laws.

Each state has its own securities laws, often called “blue sky” laws, which (1) limit sales of securities to a state’s residents unless the securities are registered in that state or
qualify for an exemption from registration, and (2) govern the reporting requirements for broker-dealers doing business directly or indirectly in the state. Before a security is
sold in a state, there must be a registration in place to cover the transaction, or it must be exempt from registration. The applicable broker-dealer must also be registered in that
state.

We do not know whether our securities will be registered or exempt from registration under the laws of any state. A determination regarding registration will be made by those
broker-dealers, if any, who agree to serve as market makers for our common stock. There may be significant state blue sky law restrictions on the ability of investors to sell, and
on purchasers to buy, our securities. The resale market for our common stock could be limited, as the holders of our common stock may be unable to resell their shares without
the significant expense of state registration or qualification.

The shares of our common stock may experience substantial dilution by exercises of outstanding warrants and options.

As of the date of this report, we had outstanding warrants to purchase an aggregate of 3,167,157 shares of our common stock at a weighted average exercise price of $.70 and
options to purchase an aggregate of 1,872,000 shares of our common stock at an exercise price of $.60 per share (the first $100,000 of options granted to each of our officers
and directors may be deemed to be incentive stock options and are exercisable at a price of $.66 per share; the balance of the options owned by such persons may be deemed to
be  non-qualified  options  and  are  exercisable  at  a  price  of  $.60  per  share).  The  exercise  of  such  outstanding  options  and  warrants  will  result  in  substantial  dilution  of  our
shareholders’ investment.

10

 
 
 
 
 
 
 
 
 
 
 
 
 
We are an “emerging growth company,” and will be able take advantage of  reduced  disclosure  requirements  applicable  to  “emerging  growth  companies,”  which  could
make our common stock less attractive to investors.

We are an “emerging growth company,” as defined in the Jumpstart Our Business Startups Act of 2012, or JOBS Act, and, for as long as we continue to be an “emerging growth
company,”  we  intend  to  take  advantage  of  certain  exemptions  from  various  reporting  requirements  applicable  to  other  public  companies  but  not  to  “emerging  growth
companies,” including, but not limited to, not being required to comply with the auditor attestation requirements of Section 404 of the Sarbanes-Oxley Act, reduced disclosure
obligations regarding executive compensation in our periodic reports and proxy statements, and exemptions from the requirements of holding a nonbinding advisory vote on
executive compensation and stockholder approval of any golden parachute payments not previously approved. We could be an “emerging growth company” for up to five years,
or until the earliest of (i) the last day of the first fiscal year in which our annual gross revenues exceed $1 billion, (ii) the date that we become a “large accelerated filer” as
defined in Rule 12b-2 under the Exchange Act, which would occur if the market value of our common stock that is held by non-affiliates exceeds $700 million as of the last
business day of our most recently completed second fiscal quarter, or (iii) the date on which we have issued more than $1 billion in non-convertible debt during the preceding
three year period. We cannot predict if investors will find our common stock less attractive if we choose to rely on these exemptions. If some investors find our common stock
less attractive as a result of any choices to reduce future disclosure, there may be a less active trading market for our common stock and our stock price may be more volatile.

We incurred significantly increased costs and devote substantial management time as a result of operating as a public company, particularly after we are no longer deemed
an “emerging growth company.”

As a public company, we incurred significant legal, accounting and other expenses that we did not incur as a private company. For example, we are required to comply with
certain of the requirements of the Sarbanes-Oxley Act and the Dodd-Frank Wall Street Reform and Consumer Protection Act, as well as rules and regulations subsequently
implemented by the Securities and Exchange Commission, including the establishment and maintenance of effective disclosure and financial controls and changes in corporate
governance  practices.  Compliance  with  these  requirements  will  increase  our  legal  and  financial  compliance  costs  and  will  make  some  activities  more  time  consuming  and
costly. In addition, our management and other personnel need to divert attention from operational and other business matters to devote substantial time to these public company
requirements. In particular, we expect to incur significant expenses and devote substantial management effort toward ensuring compliance with the requirements of Section 404
of the Sarbanes-Oxley Act. We are just beginning the process of compiling the system and processing documentation needed to comply with such requirements.  We may not be
able to complete our evaluation, testing and any required remediation in a timely fashion. In that regard, we currently do not have an internal audit function, and we will need to
hire additional accounting and financial staff with appropriate public company experience and technical accounting knowledge.

However,  for  as  long  as  we  remain  an  “emerging  growth  company”  as  defined  in  the  JOBS Act,  we  intend  to  take  advantage  of  certain  exemptions  from  various  reporting
requirements  that  are  applicable  to  other  public  companies  that  are  not  “emerging  growth  companies”  including,  but  not  limited  to,  not  being  required  to  comply  with  the
auditor attestation requirements of Section 404 of the Sarbanes-Oxley Act, reduced disclosure obligations regarding executive compensation in our periodic reports and proxy
statements,  and  exemptions  from  the  requirements  of  holding  a  nonbinding  advisory  vote  on  executive  compensation  and  stockholder  approval  of  any  golden  parachute
payments not previously approved. We intend to take advantage of these reporting exemptions until we are no longer an “emerging growth company.”

Under the JOBS Act, “emerging growth companies” can delay adopting new or revised accounting standards until such time as those standards apply to private companies. We
have  irrevocably  elected  not  to  avail  ourselves  of  this  exemption  from  new  or  revised  accounting  standards  and,  therefore,  we  will  be  subject  to  the  same  new  or  revised
accounting standards as other public companies that are not “emerging growth companies.”

11

 
 
 
 
 
 
 
 
 
 
After we are no longer an “emerging growth company,” we expect to incur additional management time and cost to comply with the more stringent reporting requirements
applicable  to  companies  that  are  deemed  accelerated  filers  or  large  accelerated  filers,  including  complying  with  the  auditor  attestation  requirements  of  Section  404  of  the
Sarbanes-Oxley Act.

We cannot predict or estimate the amount of additional costs we may incur or the timing of such costs.

There may be limitations on the effectiveness of our internal controls, and a failure of our control systems to prevent error or fraud may materially harm our company.

Proper systems of internal controls over financial accounting and disclosure are critical to the operation of a public company. As we are a start-up company, we are at the very
early stages of establishing, and we may be unable to effectively establish such systems, especially in light of the fact that we expect to operate as a publicly reporting company.
This would leave us without the ability to reliably assimilate and compile financial information about our company and significantly impair our ability to prevent error and
detect fraud, all of which would have a negative impact on our company from many perspectives.

Moreover, we do not expect that disclosure controls or internal control over financial reporting, even if established, will prevent all error and all fraud. A control system, no
matter how well designed and operated, can provide only reasonable, not absolute, assurance that the control system’s objectives will be met. Further, the design of a control
system must reflect the fact that there are resource constraints and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all
control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, have been detected. Failure of our control systems
to prevent error or fraud could materially adversely impact us.

We do not currently intend to pay dividends on our common stock in the foreseeable future, and consequently, your ability to achieve a return on your investment will
depend on appreciation in the price of our common stock.

We have never declared or paid cash dividends on our common stock and do not anticipate paying any cash dividends to holders of our common stock in the foreseeable future.
Consequently,  investors  must  rely  on  sales  of  their  common  stock  after  price  appreciation,  which  may  never  occur,  as  the  only  way  to  realize  any  future  gains  on  their
investments. There is no guarantee that shares of our common stock will appreciate in value or even maintain the price at which our stockholders have purchased their shares.

Upon dissolution of our company, you may not recoup all or any portion of your investment.

In the event of a liquidation, dissolution or winding-up of our company, whether voluntary or involuntary, the proceeds and/or assets of our company remaining after giving
effect  to  such  transaction,  and  the  payment  of  all  of  our  debts  and  liabilities  will  be  distributed  to  the  stockholders  of  common  stock  on  a  pro  rata  basis.  There  can  be  no
assurance that we will have available assets to pay to the holders of common stock, or any amounts, upon such a liquidation, dissolution or winding-up of our Company. In this
event, you could lose some or all of your investment.

 ITEM 1B. UNRESOLVED STAFF COMMENTS

None.

 ITEM 2. PROPERTIES

Description of Property

Our principal offices are located at 1000 W Mississippi Ave., Denver, CO 80233. We currently pay a monthly rent of $5,616.19 for such office. We lease ten (10) stores in the
state of Colorado, one (1) in the State of California and one (1) in the State of Nevada for our retail operations.

 ITEM 3. LEGAL PROCEEDINGS

There  are  no  current,  past,  pending  or  threatened  legal  proceedings  or  administrative  actions  either  by  or  against  the  issuer  that  could  have  a  material  effect  on  the  issuer’s
business, financial condition, or operations.

 ITEM 4. MINE SAFETY DISCLOSURES

Not applicable.

12

 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 PART II

  ITEM  5.  MARKET  FOR  REGISTRANT'S  COMMON  EQUITY,  RELATED  STOCKHOLDER  MATTERS  AND  ISSUER  PURCHASES  OF  EQUITY
SECURITIES

MARKET INFORMATION

We received approval from the OTCQB Market to trade our common stock under the ticker symbol of “GRWG” as of October 19, 2016, and commenced trading on November
11, 2016. There is currently limited trading volume for our common stock and there is no guarantee that any sustained trading market will develop in the future.

Future sales of substantial amounts of our shares in the public market could adversely affect market prices prevailing from time to time and could impair our ability to raise
capital through the sale of our equity securities.

HOLDERS

The approximate number of stockholders of record as of December 31, 2016 is 59.  The number of stockholders of record does not include beneficial owners of our common
stock, whose shares are held in the names of various dealers, clearing agencies, banks, brokers and other fiduciaries.

DIVIDEND POLICY

We have never paid any cash dividends on our common stock. We anticipate that we will retain funds and future earnings to support operations and to finance the growth and
development of our business. Therefore, we do not expect to pay cash dividends in the foreseeable future. Any future determination to pay dividends will be at the discretion of
our board of directors and will depend on our financial condition, results of operations, capital requirements and other factors that our board of directors deems relevant. In
addition, the terms of any future debt or credit financings may preclude us from paying dividends.

RECENT SALES OF UNREGISTERED SECURITIES

From March 2014 to the date of this report, the Company made sales of the following unregistered securities:

Original Issuances of Stock

Formation of GrowGeneration Corp.

In connection with our formation in March 2014, we sold an aggregate of 5,000,000 shares of our common stock to our founders Darren Lampert, Michael Salaman and Irwin
Lampert, for an aggregate of $50,000 ($0.001 per share). All of such issuances were believed to be exempt from registration pursuant to Section 4(a)(2) of the Securities Act of
1933, as amended.

2014 Private Placement

In March 2014, we raised $600,000 from the sale of 1,000,000 shares of our common stock to seventeen (17) accredited investors, at a price of $.60 per share. All securities
sold in the 2014 Private Placement were arranged by officers and directors and no commissions or other remuneration was paid to any person in connection with such sales.
Proceeds from this sale were utilized to effect the acquisition of the assets of Southern Colorado Garden Supply Corp. (d/b/a Pueblo Hydroponics), which we completed on May
29, 2014, through our wholly-owned subsidiary, GrowGeneration Pueblo Corp., a Colorado corporation. The purchase price was $499,976, consisting of $243,000 in goodwill
and $273,000 in inventory, $35,000 in fixed assets, $5,286 in accounts receivable and $1,320 in prepaid expenses offset by $57,275 in accounts payable and $355 in customer
deposits.

13

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2015 Private Placements

In April 2015, we raised $180,000 from the sale of 300,000 shares of our common stock to four (4) accredited investors, at a price of $.60 per share. All securities sold in this
private  placement  were  arranged  by  officers  and  directors  and  no  commissions  or  other  remuneration  was  paid  to  any  person  in  connection  with  such  sales.  We  used  the
proceeds raised in this offering for inventory purchases and working capital.

On March 12, 2015 we entered into an agreement with Cavu Securities LLC, a FINRA Member broker dealer (“Cavu”), pursuant to which we engaged Cavu on a non-exclusive
basis to act as our lead placement agent for the sale of up to $4,200,000 of our units. Each unit was offered at a price of $.70 per unit. Each unit consisted of (i) one share of our
common stock and (ii) one 5 year warrant to purchase one share of Common Stock at an exercise price of $0.70 per share. The units were offered and sold on a “best-effort”
basis. On October 30, 2015, we closed the private placement with a total of 2,465,001 units sold and realized gross proceeds of $1,725,501. We paid Cavu total compensation
for its services of (i) $73,295 in commissions; (ii) five-year warrants to purchase 142,800 shares of our common stock, at an exercise price equal to $0.70 per share; and (iii)
77,833 shares of our common stock.

2016 Private Placements

On April 29, 2016, the Company closed on a private placement to which it sold 890,714 units to 10 accredited investors at a price of $.70 per unit, with each unit consisting of
one share of common stock and one warrant to purchase one share of common stock at an exercise price of $.70 per share. The warrants have a five year life for gross proceeds
of $623,500. We paid Cavu, our placement agent, a total compensation for its services of (i) five-year warrants to purchase 50,000 shares of our common stock, at an exercise
price equal to $0.70 per share; and (ii) 50,000 shares of our common stock.

On October 6, 2016, the Company closed a private placement of a total of 1,000,000 units of its securities sold to 8 accredited investors at a price of $0.70 per unit. Each unit
consists  of  one  share  of  common  stock  and  one  5  year  warrant  to  purchase  one  share  of  common  stock  at  an  exercise  price  of  $0.70  per  share.  The  Company  raised  an
aggregate of $700,000 gross proceeds in the offering. The Company agreed to pay Cavu a cash fee of $22,050 and five-year warrants to purchase 31,500 shares of common
stock, at an exercise price equal to $0.70 per share, on proceeds of $315,000 raised by Cavu in connection with this offering.

2017 Private Placement

On March 10, 2017, the Company closed a private placement of a total of 825,000 units of its securities to 4 accredited investors. Each unit consists of (i) one share of the
Company’s common stock and (ii) one 5 year warrant to purchase one share of common stock at an exercise price of $2.75 per share. The Company raised an aggregate of
$1,650,000 gross proceeds in the offering.

Stock Options

Since our inception, we have granted stock options under our 2014 Equity Compensation Plan to purchase an aggregate of 1,872,000 shares at exercise prices ranging from
$0.60 to $.66 per share.

Securities Act Exemptions

We deemed all of the above offers, sales and issuances of our shares of common stock and warrants to be exempt from registration under the Securities Act in reliance on
Section 4(a)(2) of the Securities Act, including Regulation D and Rule 506 promulgated thereunder, relative to transactions by an issuer not involving a public offering. All
purchasers of securities in transactions exempt from registration pursuant to Regulation D represented to us that they were accredited investors and were acquiring the shares for
investment purposes only and not with a view to, or for sale in connection with, any distribution thereof and that they could bear the risks of the investment and could hold the
securities for an indefinite period of time. The purchasers received written disclosures that the securities had not been registered under the Securities Act and that any resale
must be made pursuant to a registration statement or an available exemption from such registration.

14

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
We deemed the grants of stock options and issuances of common stock upon exercise of such options described above under “Stock Options” to be exempt from registration
under the Securities Act in reliance on Rule 701 of the Securities Act as offers and sales of securities under compensatory benefit plans and contracts relating to compensation in
compliance with Rule 701. Each of the recipients of securities in any transaction exempt from registration either received or had adequate access, through employment, business
or other relationships, to information about us.

PENNY STOCK REGULATION

Shares  of  our  common  stock  is  subject  to  rules  adopted  the  SEC  that  regulate  broker-dealer  practices  in  connection  with  transactions  in  “penny  stocks.”    Penny  stocks  are
generally equity securities with a price of less than $5.00 (other than securities registered on certain national securities exchanges or quoted on the NASDAQ system, provided
that current price and volume information with respect to transactions in those securities is provided by the exchange or system).  The penny stock rules require a broker-dealer,
prior  to  a  transaction  in  a  penny  stock  not  otherwise  exempt  from  those  rules,  deliver  a  standardized  risk  disclosure  document  prepared  by  the  SEC,  which  contains  the
following:

●

●

●

●
●
●

a description of the nature and level of risk in the market for penny stocks in both public offerings and secondary trading;
a description of the broker’s or dealer’s duties to the customer and of the rights and remedies available to the customer with respect to violation to such duties or other
requirements of securities’ laws; 
a brief, clear, narrative description of a dealer market, including “bid” and “ask” prices for penny stocks and the significance of the spread between the “bid” and “ask”
price;
a toll-free telephone number for inquiries on disciplinary actions;
definitions of significant terms in the disclosure document or in the conduct of  trading in penny stocks; and
such other information and is in such form (including language, type, size and format), as the SEC shall require by rule or regulation. 

Prior to effecting any transaction in penny stock, the broker-dealer also must provide the customer the following:

the bid and offer quotations for the penny stock;
the compensation of the broker-dealer and its salesperson in the transaction;
the number of shares to which such bid and ask prices apply, or other comparable information relating to the depth and liquidity of the market for such stock; and

●
●
●
● monthly account statements showing the market value of each penny stock held in the customer’s account. 

In  addition,  the  penny  stock  rules  require  that  prior  to  a  transaction  in  a  penny  stock  not  otherwise  exempt  from  those  rules,  the  broker-dealer  must  make  a  special  written
determination that the penny stock is a suitable investment for the purchaser and receive the purchaser’s written acknowledgment of the receipt of a risk disclosure statement, a
written agreement to transactions involving penny stocks, and a signed and dated copy of a written suitability statement.  These disclosure requirements may have the effect of
reducing the trading activity in the secondary market for a stock that becomes subject to the penny stock rules.  Holders of shares of our common stock may have difficulty
selling those shares because our common stock will probably be subject to the penny stock rules.

 ITEM 6. SELECTED FINANCIAL DATA

Not applicable.

15

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATION

The following discussion and analysis of our financial condition and results of operations should be read together with our financial statements and the related notes and the
other financial information included elsewhere in this report. This discussion contains forward-looking statements that involve risks and uncertainties. Our actual results could
differ  materially  from  those  anticipated  in  these  forward-looking  statements  as  a  result  of  various  factors,  including  those  discussed  below  and  elsewhere  in  this  report,
particularly those under "Risk Factors." Dollars in tabular format are presented in thousands, except per share data, or otherwise indicated.

OVERVIEW

GrowGeneration’s mission is to become one of the largest retail hydroponic and organic specialty gardening retail outlets in the industry. Today, GrowGeneration owns and
operates a chain of twelve (12) retail hydroponic/gardening stores, with ten (10) located in the state of Colorado, one (1) in the state of California and one (1) in the state of
Nevada. Our plan is to open and operate hydroponic/gardening stores throughout the United States.

Our stores sell thousands of products, such as organic nutrients and soils, advanced lighting technology, state of the art hydroponic and aquaponic equipment, and other products
needed to grow indoors and outdoors. Our strategy is to target two distinct verticals; namely (i) commercial growers, and (ii) smaller growers who require a local store to fulfill
their daily and weekly growing needs.

GrowGeneration serves a new, yet sophisticated community of commercial and urban cultivators growing specialty crops including organics, greens and plant-based medicines.
Unlike the traditional agricultural industry, these cultivators use innovative indoor and outdoor growing techniques to produce specialty crops in highly controlled environments.
This enables them to produce crops at higher yields without having to compromise quality, regardless of the season or weather and drought conditions.

Our target market segments include the commercial growers in the cannabis market (Dispensaries, Cultivators, Caregivers), the home cannabis grower and to businesses and
individuals who grow organically grown herbs and leafy green vegetables.

Sales  at  our  GrowGeneration  stores  have  grown  since  we  organized  the  business.  Our  growth  has  been  fueled  by  frequent  and  higher  dollar  transactions  from  commercial
growers, individual home growers and gardeners who grow their own organic foods. We expect to continue to experience significant growth over the next few years, primarily
from existing and new stores that we open or acquire. Our growth is likely to come from four distinct channels: establishing new stores in high-value markets, internal growths
at  existing  stores,  acquiring  existing  stores  with  strong  customer  bases  and  strong  operating  histories  and  the  creation  of  a  business  to  business  e-commerce  portal  at
www.GrowGeneration.com.

On February 15, 2015, we opened our first non-acquired GrowGeneration store in Trinidad, Colorado. This store is 3,000 square feet and was initially stocked with $100,000 in
inventory. Our lease obligation for this store was $1,000 per month for 3 years.

In April 2015, we acquired approximately $30,000 of inventory at cost from Green Growers, Inc., a retail store located in Canon City, Colorado. In connection therewith, we
engaged the CEO of Green Growers, Inc. as a sales consultant for a period of two years. We pay this individual a base fee of $1,200 per month during the first year and $600 per
month during the second year of his consulting agreement, together with incentive compensation for any new business he generates, in an amount equal to 25% of the gross
profit on all such business. We also issued this consultant 10,000 three (3) year options, exercisable at a price of $.60 per share, as additional compensation under his consulting
agreement.

In June 2015, we acquired approximately $68,000 of inventory at cost from Happy Grow Lucky, Inc., a retail store located in Conifer, Colorado. In connection therewith, we
engaged the 2 principals as sales consultants for a period of one year. We will pay each sales consultant $420 per month, together with incentive compensation for any new
business they generate, in an amount equal to 25% of the gross profit of such business. In addition, we executed a new 3 year lease for the premises in Conifer, Colorado. at a
rate of $2,400 per month.

16

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
On September 1, 2015, we signed a 5 year lease, at a rate of $3,780 to open our Colorado Springs, Colorado store.

On  October  28,  2015,  we  purchase  approximately  $169,000  of  inventory,  at  cost,  from  Sweet  Leaf  Hydroponics  Inc.,  a  retail  store  located  in  Santa  Rosa,  California.  In
connection therewith, we also acquired some equipment from the seller for $25,000. We have entered into a one-year agreement with one of the principals to act as a sales
consultant for us for a period of one year, at a cost of $1,000 per month. We executed a two year lease with the landlord of Sweet Leaf Hydroponics Inc. for $5,300 per month
through December 2017. We also issued this consultant 25,000 three (3) year options, exercisable at a price of $.60 per share, as additional compensation under his consulting
agreement.

On  November  28,  2015,  the  Company  acquired  $35,000  of  inventory  of  Greenhouse  Tech  Inc.,  a  retail  store  located  in  Colorado.  The  Company  engaged  the  principal  of
Greenhouse Tech as a sales consultant for 1 year, at $13 per hour and 20% of the gross profits on all sales generated by sales consultant.

On March 1, 2016, we signed a 3 year lease, at a rate of $3,650 for the first year, 4,498 square feet, located in Denver, Colorado.

On July 15, 2016, the Company entered into a new lease agreement for its Canon City, Colorado location. The Canon City Store completed its move to its new location on July
25, 2016. The new store is approximately 4,427 square feet.

On July 19, 2016 the Company entered into a 2 year lease agreement for its tenth retail store in Fairplay, Colorado. The store began operations in Fairplay, Colorado on August
1, 2016. In December 2016, the Company consolidated all the operations and business of the store in Fairplay, Colorado into the store in Conifer, Colorado. Effective as of
December 31, 2016, the lease agreement for the retail store in Fairplay, Colorado was terminated.

On  September  27,  2016,  the  Company  entered  into  a  commercial  lease  to  rent  certain  premises  located  in  Castle  Rock,  Colorado,  to  be  effective  from  October  1,  2016  to
September  30,  2019.  The  lease  requires  monthly  payments  of  $1,775  through  September  30,  2017;  $1,980  through  September  30,  2018  and  $2,138  through  September  30,
2019. This eleventh store of the Company began operations on October 1, 2016.

On October 6, 2016, the Company closed on the 2106 private placement, pursuant to which it sold 1,000,000 units to 8 accredited investors at a price of $.70 per unit, with each
unit consisting of one share of common stock and one warrant to purchase one share of common stock at an exercise price of $.70 per share. The warrants have a five year life
for gross proceeds of $700,000.

Effective as of October 19, 2016, the Company has been approved to start trading its common stock on the OTCQB Marketplace under the ticker symbol of “GRWG”.

The lease of the Company store in Las Vegas, Nevada commenced on November 15, 2016 and continues through February 28, 2022 and requires monthly payments of $6,776
through February 28, 2018, with annual increases of 4% for the balance of the term of the lease.

On January 30, 2017, the Company entered into a commercial lease to rent certain premises located in Trinidad, Colorado, to be effective from March 1, 2017 to February 28,
2022. This 7,383 square feet premises is used by the Company to open a new store to replace and consolidate its existing 3,000 square feet store in Trinidad as part of the
Company’s expansion plan.

On February 1, 2017, the Company entered into a commercial lease to rent certain 12,837 square feet premises located in Denver, Colorado, to be effective from February 1,
2017 to February 1, 2022. The premises is used by the Company to open a new store and as the Company’s principal offices.

17

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
On  February  1,  2017,  the  Company’s  wholly-owned  subsidiary,  GrowGeneration  California  Corp.  (“GrowGeneration  California”)  entered  into  an  asset  purchase  agreement
(“Asset Purchase Agreement”) with an individual to purchase certain assets from the seller in connection with a retail hydroponic and garden supply business located in Santa
Rosa,  CA.  The  assets  subject  to  the  sale  under  the Asset  Purchase Agreement  included  inventories,  fixed  assets,  tangible  personal  property,  intangible  personal  property,
receivables and a custom list. In addition to the cash consideration for the purchase of such assets, GrowGeneration California also agreed to make certain cash payments and
25,000 shares of common stock of the Company to the seller contingent on the achievement of revenue goals by the business in 2017, 2018 and 2019. The closing of the asset
purchase took place on February 8, 2017.

In connection with the purchase of the assets, GrowGeneration California also entered into a commercial lease, effective from March 1, 2017 to February 28, 2022, to rent the
premises  where  the  former  business  was  located.  In  connection  therewith,  we  closed  our  existing  store  in  Santa  Rosa  and  consolidated  those  operations  with  the
GrowGeneration California operations opened at the new location.

On March 10, 2017, the Company closed a private placement of a total of 825,000 units of the Company’s securities to 4 accredited investors. Each unit consists of (i) one share
of the Company’s common stock and (ii) one 5 year warrant to purchase one share of common stock at an exercise price of $2.75 per share. The Company raised an aggregate
of $1,650,000 gross proceeds in the offering.

RESULTS OF OPERATIONS

The following table sets forth information from our statements of operations for the years ended December 31, 2016 and 2015:

Sales
Cost of Sales

Gross profit (loss)

General and administrative expenses
Total operating expenses

Loss from operations

Net loss

Revenue

For the Year Ended
December 31

2016

2015

Year to Year Comparison

Increase/
(decrease)

Percentage
Change

  $

7,980,471    $
5,776,194     

3,455,146     
2,351,836     

4,525,325     
3,424,358     

2,204,277     

1,103,310     

1,100,967     

2,630,070     
2,630,070     

1,617,930     
1,617,930     

1,012,320     
1,012,320     

(425,993)    

(514,620)    

(88,627)    

(431,244)    

(528,756)    

(97,512)    

131%
146%

100%

63%
63%

(17%)

(18%)

Net revenue for the year ended December 31, 2016 increased $4,525,325 to $7,980,471, as compared to $3,455,146 for the year ended December 31, 2015. The increase was
due to revenue from the retail stores that we acquired and opened during that period and the growth from our existing stores.

Cost of Goods Sold

Cost of sales for the year ended December 31, 2016 increased by $3,424,358 to $5,776,194, as compared to $2,351,836 for the year ended December 31, 2015. The increase was
due to an increase in the company’s revenue.

Gross profit was $2,204,277 for the year ended December 31, 2016, as compared to $1,103,310 for the year ended December 31, 2015. The increase of $1,100,967 was due to
an increase in the company’s revenue.

18

 
 
 
 
 
 
 
 
 
   
 
 
 
   
   
   
 
 
   
     
     
     
 
   
 
   
      
      
      
  
   
 
   
      
      
      
  
   
   
 
   
      
      
      
  
   
 
   
      
      
      
  
   
 
 
 
 
 
 
 
 
General and Administrative Expenses

General and administrative expenses for the year ended December 31, 2016 increased by $1,012,340 to $2,630,270, as compared to $1,617,930 for the year ended December 31,
2015. The increase was mainly due to increased payroll expenses, rent expense, professional fees, broker commissions, travel expense and non-cash expenses.

Non-cash general and administrative expenses for the year ended December 31, 2016 increased by $47,946 to $304,123, as compared to $256,177 for the year ended December
31, 2015. The increase was mainly due to increase in bad debt, depreciation expense and an increase in stock and stock option expense totaling $304,123, with (i) depreciation
of $52,962, (ii) stock and stock option compensation, broker commissions of $184,333, and (iii) bad debt expense of $66,828.

Net Income

Net  loss  for  the  year  ended  December  31,  2016  decreased  by  $97,512  to  $(431,246),  as  compared  to  $(528,750)  for  the  year  ended  December  31,  2015.  The  decrease  was
mainly due to an increase in sales and less non-cash expenses.

For the year ended December 31, 2015, the Company had a total of 5 stores, opened more than a year, that generated net revenue of $2,917,188, as compared to net revenue of
$4,355,786, for the Company's 5 same stores in the year of 2016.

For the fourth quarter of 2016, the Company had 6 same stores which generated net revenue of $1,476,963, as compared to the same stores in 2015 which generated net revenue
of $1,020,348.

In 2015, the Company opened 3 new stores that generated net revenue of $514,429. These same 3 stores generated net revenue of $2,427,542 in 2016.

In 2016, the Company opened 2 new stores that generated net revenue of $1,197,143.

Net revenue

Operating Activities

  Year Ended 2015    Year Ended 2016    
  $

2,197,188    $

4,355,786    $

5 Same Stores Open for a Year

$ Variance

1,438,598    $

5 New Stores
    Year Ended 2016  
3,624,685 

Net cash used in operating activities for the year ended December 31, 2016 increased by $335,268 to $1,470,907, as compared to $1,135,639 for the year ended December 31,
2015. The increase was mainly due to an increase in inventory, accounts receivables and accounts payable.

LIQUIDITY AND CAPITAL RESOURCES

As  of  the  date  of  this  report,  the  Company  had  cash  of  approximately  $1,200,000. As  of  the  year  ended  December  31,  2016,  the  Company  had  net  working  capital  of
approximately $2,764,655, which consists of $606,644 in cash, $391,235 in accounts receivables and $2,574,438 in inventory.

We  will  need  to  obtain  additional  financing  in  the  future  to  continue  to  acquire  and  open  new  stores.  We  have  financed  our  operations  through  the  issuance  of  the  sale  of
common stock and warrant exercises.

The following table sets forth a summary of our approximate cash flows for the periods indicated: 

Net cash (used in) operating activities
Net cash used in investing activities
Net cash provided by financing activities

Year Ended
December 31,
2016
(1,470,907)   $
(331,580)   $
1,709,714    $

Year Ended
December 31,
2015
(1,135,639)
(253,717)
1,978,214 

  $
  $
  $

Net cash used in operating activities was $1,470,907 for the year ended December 31, 2016, compared to $1,135,639 provided by operating activities for 2015. The increase in
cash used in operating activities in the year ended December 31, 2016 was primarily caused by an increase in inventory of $1,256,799 and the increase of accounts receivables
of $395,208 for operating activities.

19

 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
Net cash used in investing activities was $331,580 for the year ended December 31, 2016, compared to $253,717 provided by operating activities for the year ended December
31, 2015. The increase in net cash used in investing activities for the year ended December 31, 2016 was primarily due to the purchasing of capital assets.

Net cash provided by financing activities amounted to $1,709,714 for the year ended December 31, 2016, as compared to $1,978,214 provided by financing activities for the
year  ended  December  31,  2015.  The  decrease  of  $268,500  net  cash  provided  by  financing  activities  in  fiscal  year  2016  is  primarily  due  to  the  decrease  of  common  stock
issuances.

OFF-BALANCE SHEET ARRANGEMENTS

We do not have any off-balance sheet arrangements (as that term is defined in Item 303 of Regulation S-K) that are reasonably likely to have a current or future material effect
on our financial condition, revenue or expenses, results of operations, liquidity, capital expenditures or capital resources.

RECENTLY ISSUED ACCOUNTING STANDARDS

In May 2016, accounting guidance was issued to clarify the not yet effective revenue recognition guidance issued in May 2014. This additional guidance does not change the
core principle of the revenue recognition guidance issued in May 2014, rather, it provides clarification of accounting for collections of sales taxes as well as recognition of
revenue (i) associated with contract modifications, (ii) for noncash consideration, and (iii) based on the collectability of the consideration from the customer. The guidance also
specifies when a contract should be considered “completed” for purposes of applying the transition guidance. The effective date and transition requirements for this guidance are
the same as the effective date and transition requirements for the guidance previously issued in 2014, which is effective for interim and annual periods beginning on or after
December 15, 2017. The Company has not yet determined the impact that this new guidance will have on its consolidated financial statements.

In  March  2016,  the  FASB  issued ASU  2016-09,  Compensation  –  Stock  Compensation  (Topic  718):  Improvements  to  Employee  Share-Based  Payment Accounting.  The
amendments in this update change existing guidance related to accounting for employee share-based payments affecting the income tax consequences of awards, classification
of awards as equity or liabilities, and classification on the statement of cash flows. ASU 2016-09 is effective for annual reporting periods beginning after December 15, 2016,
including interim periods within those annual periods, with early adoption permitted. The Company is currently evaluating the potential impact of the adoption of this standard.

In February 2016, the FASB issued ASU 2016-02, Leases (Topic 842). The new standard establishes a right-of-use (“ROU”) model that requires a lessee to record a ROU asset
and a lease liability on the consolidated balance sheet for all leases with terms longer than 12 months. Leases will be classified as either finance or operating, with classification
affecting the pattern of expense recognition in the consolidated income statement. ASU 2016-02 is effective for annual periods beginning after December 15, 2018, including
interim periods within those annual periods, with early adoption permitted. A modified retrospective transition approach is required for lessees for capital and operating leases
existing at, or entered into after, the beginning of the earliest comparative period presented in the financial statements, with certain practical expedients available. The Company
is currently evaluating the potential impact of the adoption of this standard.

In  January  2016,  the  FASB  issued ASU  2016-01,  Recognition  and  Measurement  of  Financial Assets  and  Financial  Liabilities.  The  amendments  in  this  update  revise  the
accounting related to the classification and measurement of investments in equity securities and the presentation of certain fair value changes for financial liabilities measured at
fair value. The amendments are effective for annual reporting periods after December 15, 2017, including interim periods within those fiscal years. Early adoption is permitted.
The Company is currently evaluating the potential impact of the adoption of this standard.

In April  2015,  the  FASB  issued ASU  2015-03,  Interest-  Imputation  of  Interest  (Subtopic  835-30).  This  guidance  is  to  simplify  the  presentation  of  debt  issuance  costs  by
recognizing a debt liability in the balance sheet as a direct deduction from that debt liability consistent with the presentation of a debt discount. The amendments in this update
are effective for financial statements issued for fiscal years beginning after December 15, 2015, and interim periods within those fiscal years. The Company has adopted this
standard and the adoption did not have a material impact on the Company’s financial position.

In August  2014,  the  FASB  issued ASU  2014-15,  Presentation  of  Financial  Statements  –  Going  Concern  (Subtopic  205-40):  Disclosure  of  Uncertainties  about  an  Entity’s
Ability to Continue as a Going Concern, which is intended to define management’s responsibility to evaluate whether there is substantial doubt about an organization’s ability
to continue as a going concern within one year after the date that the financial statements are issued (or within one year after the date that the financial statements are available
to be issued when applicable) and to provide related footnote disclosures. The ASU provides guidance to an organization’s management, with principles and definitions that are
intended  to  reduce  diversity  in  the  timing  and  content  of  disclosures  that  are  commonly  provided  by  organizations  today  in  the  financial  statement  footnotes.  The ASU  is
effective for annual periods ending after December 15, 2016, and interim periods within annual periods beginning after December 15, 2016, which for the Company is April 1,
2017. Early adoption is permitted. The adoption of this standard will not have a material impact on the Company’s financial position or results of operations. The amendments
also clarify that the guidance in Topic 275, Risks and Uncertainties, is applicable to entities that have not commenced planned principal operations. The central feature of the
guidance on disclosure requirements is that required disclosures are limited to matters significant to a particular entity. The disclosures focus primarily on risks and uncertainties
that could significantly affect the amounts reported in the financial statements in the near term or the near-term functioning of the reporting entity.

Other Accounting  standards  that  have  been  issued  or  proposed  by  FASB  that  do  not  require  adoption  until  a  future  date  are  not  expected  to  have  a  material  impact  on  the
consolidated financial statements upon adoption. The Company does not discuss recent pronouncements that are not anticipated to have an impact on or are unrelated to its
financial condition, results of operations, cash flows or disclosures.

 ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Not applicable.

20

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

TABLE OF CONTENTS

Report of Independent Registered Public Accounting Firm

Consolidated Balance Sheets as of December 31, 2016 and 2015

Consolidated Statements of Operations for years ended December 31, 2016 and 2015

Consolidated Statements of Changes in Stockholders’ Equity as of December 31, 2016

Consolidated Statements of Cash Flows for years ended December 31, 2016 and 2015

Notes to Consolidated Financial Statements

F-1

F-2

F-3

F-4

F-5

F-6

F-7

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Stockholders
GrowGeneration Corp.
503 N. Main Street – Suite 740
Pueblo, Colorado 81003

We have audited the accompanying consolidated balance sheets of GrowGeneration Corp and Subsidiaries as of December 31, 2016 and 2015, and the related consolidated
statements  of  operations,  stockholders’  equity,  and  cash  flows  for  the  years  then  ended.  These  consolidated  financial  statements  are  the  responsibility  of  the  Company’s
management. Our responsibility is to express an opinion on these consolidated financial statements based on our audits.

We  conducted  our  audits  in  accordance  with  the  standards  of  the  Public  Company Accounting  Oversight  Board  (United  States).  Those  standards  require  that  we  plan  and
perform the audit to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement. The company is not required to have, nor
were we engaged to perform, an audit of its internal control over financial reporting. Our audits included consideration of internal control over financial reporting as a basis for
designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the company’s internal control over
financial reporting. Accordingly, we express no such opinion. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the consolidated
financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial
statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of GrowGeneration Corp and Subsidiaries as
of December 31, 2016 and 2015, and the results of their operations and their cash flows for the years then ended in conformity with accounting principles generally accepted in
the United States of America.

Certified Public Accountants

Philadelphia, Pennsylvania

March 27, 2017

Member of the American Institute of Certified Public Accountants,
Public Company Accounting Oversight Board, and Pennsylvania Institute of Certified Public Accountants

1608 Walnut Street, Suite 1703, Philadelphia, PA 19103  ●  (215) 732-4580  ●   Fax (215) 735-4584  ●  www.cgcpc.com

F-2

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 GROWGENERATION CORP. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS

Current Assets

Cash and cash equivalents
Accounts receivable, net of allowance for doubtful accounts of $47,829 and $6,500, respectively
Employee advances
Inventory
Prepaid expenses

Assets

Total Current Assets

Property and Equipment, Net

Other Assets

Security deposits
Goodwill

Total Other Assets

Total Assets

Current Liabilities

Current maturities of long-term debt
Accounts payable
Short term borrowings
Customer deposits
Payroll and payroll tax liabilities
Sales taxes payable

Total Current Liabilities

Long-Term Debt – net of current portion

Total Liabilities

Stockholders’ Equity

Liabilities and Stockholders’ Equity

Common stock $.001 par value, 100,000,000 shares authorized: 11,742,834 shares issued and outstanding at December 31, 2016 and

8,967,834 shares issued and outstanding at December 31, 2015

Additional paid in capital
Accumulated (deficit)

Total Stockholders’ Equity

Total Liabilities and Stockholders’ Equity

  $

December 31,

2016

2015

606,644    $
391,235     
10,678     
2,574,438     
24,578     
3,607,573     

699,417 
37,554 
2,950 
1,311,639 
17,036 
2,068,596 

549,854     

271,236 

42,526     
243,000     
285,526     

27,230 
243,000 
270,230 

  $

4,442,953    $

2,610,062 

  $

23,443    $
535,913     
107,880     
51,672     
77,068     
46,942     
842,918     

5,866 
292,078 
56,184 
18,410 
43,925 
22,093 
438,556 

41,726     

18,133 

884,644     

456,689 

11,743     
4,696,221     
(1,149,655)    
3,558,309    $

8,968 
2,862,816 
(718,411)
2,153,373 

4,442,953    $

2,610,062 

  $

  $

The accompanying notes are an integral part of these audited consolidated financial statements.

F-3

 
 
 
 
 
 
 
 
   
 
 
 
     
 
 
 
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
      
  
 
 
 
 
 
      
  
 
 
      
  
 
 
 
 
 
 
 
 
 
      
  
 
 
 
      
  
 
 
      
  
 
 
 
      
  
 
 
      
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
      
  
 
 
 
 
 
      
  
 
 
 
 
 
      
  
 
 
      
  
 
 
 
 
 
 
 
 
 
      
  
 
 
 
 
Revenues
Sales
Cost of sales

Gross profit

Expenses

Advertising and promotion
Alarm and security
Automobile expenses
Bad debt
Bank service charges
Credit card fees
Computer and internet expenses
Depreciation expense
Insurance expense
Investor and public relations
License and permits
Meals and entertainment
Office supplies
Officers salaries
Payroll, payroll tax and benefits
Postage and delivery
Professional fees
Rent expense
Repairs and maintenance
Stock compensation
Stock option compensation
Supplies
Telephone expense
Travel expense
Utilities

Total Expense

Net (loss) from operations

Other (Expenses)
Start up costs
Interest

Total other (expenses)

Net (Loss) before income tax

Income Tax

Net Loss

Loss per common share

Basic
Diluted

Average shares outstanding

Basic
Diluted

 GROWGENERATION CORP. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS

Years Ended December 31,
2015
2016

  $

7,980,471    $
(5,776,194)    
2,204,277     

3,455,146 
(2,351,836)
1,103,310 

107,744     
4,677     
32,466     
66,828     
25,167     
47,286     
19,452     
52,962     
23,441     
8,773     
8,053     
42,771     
33,838     
344,050     
993,024     
9,790     
76,226     
306,115     
16,079     
98,000     
86,333     
24,210     
31,278     
114,512     
57,195     
2,630,270     

51,332 
3,087 
14,915 
9,791 
8,004 
27,819 
7,417 
16,436 
10,715 

904 
20,839 
15,154 
252,500 
491,372 
1,782 
233,769 
105,269 
4,520 
141,983 
87,967 
10,747 
13,498 
54,676 
33,434 
1,617,930 

(425,993)    

(514,620)

(5,251)    
(5,251)    

(11,220)
(2,916)
(14,136)

(431,244)    

(528,756)

-0-     

-0- 

  ($

431,244)   ($

528,756)

  $
  $

(.05)   $
(.05)   $

(.08)
(.08)

9,153,053     
9,153,053     

6,563,271 
6,563,271 

The accompanying notes are an integral part of these audited consolidated financial statements.

F-4

 
 
 
 
 
 
 
 
   
 
   
     
 
   
   
 
   
      
  
   
      
  
   
   
   
   
   
   
   
   
   
   
  
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
   
      
  
   
 
   
      
  
   
      
  
   
      
   
   
 
   
      
  
   
 
   
      
  
   
 
   
      
  
 
   
      
  
   
      
  
   
      
  
   
   
 
 
 
 
 GROWGENERATION CORP. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
For the Years Ended December 31, 2016 and 2015 

      Common Stock

Shares

Amount

Additional
  Paid-In
Capital

      Accumulated        Stockholders’  

(Deficit)

Equity

Total

Balances, December 31, 2014

6,000,000 

  $

6,000    $

730,333    $

(189,655)   $

546,678 

Issuance of common stock at $.60 per share

300,000 

300     

179,700     

Issuance of common stock at $.70 per share

2,465,001 

2,465     

1,550,486     

Warrants issued at $.07 per share

Stock option expense

172,550     

87,967     

Stock compensation at $.70 per share

202,833 

203     

141,780     

180,000 

1,552,951 

172,550 

87,967 

141,983 

Net (loss)

(528,756)    

(528,756)

Balances, December 31, 2015

8,967,834 

  $

8,968    $

2,862,816    $

(718,411)   $

2,153,373 

Issuance of common stock at $.70 per share

1,890,714 

1,891     

996,606     

Warrants issued at $.07 per share

Stock option expense

Stock compensation at $.70 per share

Warrants converted at $.70 per share

Stock issued for services

Net (loss)

Balances, December 31, 2016

132,350     

86,333     

140     

97,860     

694     

485,306     

50     

34,950     

140,000 

694,286 

50,000 

998,497 

132,350 

86,333 

98,000 

486,000 

35,000 

11,742,834 

  $

11,743    $

4,696,221    $

(1,149,655)   $

3,558,309 

(431,244)    

(431,244)

The accompanying notes are an integral part of theses audited consolidated financial statements.

F-5

 
 
 
 
 
 
 
     
     
      
 
 
 
 
     
 
 
 
 
 
 
     
     
     
 
 
 
 
 
 
  
 
 
      
      
      
  
 
 
 
 
      
 
 
 
  
 
 
      
      
      
  
 
 
 
 
      
 
 
 
  
 
 
      
      
      
  
 
 
  
 
 
      
      
 
 
 
  
 
 
      
      
      
  
 
 
  
 
 
      
      
 
 
 
  
 
 
      
      
      
  
 
 
 
 
      
 
 
 
  
 
 
      
      
      
  
 
 
  
 
 
      
      
 
 
 
  
 
 
      
      
      
  
 
 
 
 
 
  
 
 
      
      
      
  
 
 
 
 
      
 
 
 
  
 
 
      
      
      
  
 
 
  
 
 
      
      
 
 
 
  
 
 
      
      
      
  
 
 
  
 
 
      
      
 
 
 
  
 
 
      
      
      
  
 
 
 
 
      
 
 
 
  
 
 
      
      
      
  
 
 
 
 
      
 
 
 
  
 
 
      
      
      
  
 
 
 
 
      
 
 
 
  
 
 
      
      
      
  
 
 
  
 
 
      
      
 
 
 
  
 
 
      
      
      
  
 
 
 
 
 
 
 GROWGENERATION CORP. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS

Cash Flows from Operating Activities:

Net (loss)
Adjustments to reconcile net (loss) to net
cash (used in) operating activities:
Depreciation
Bad debt expense
Inventory market value reserve
Stock issued for services
Stock compensation

Changes in operating assets and liabilities:

(Increase) decrease in:
Accounts receivable
Employee advances
Inventory
Prepaid expenses
Security deposits
Increase (decrease) in:
Accounts payable
Customer deposits
Payroll and payroll tax liabilities
Sales taxes payable

Net Cash (Used In) Operating Activities

Cash Flows from Investing Activities:

Acquisition of furniture and equipment

Net Cash (Used In) Investing Activities

Cash Flows from Financing Activities:

Net proceeds on short term borrowing
Net proceeds from long-term debt, net
Issuance of common stock

Net Cash Provided by Financing Activities

Net Increase (Decrease) in Cash and Cash Equivalents

Cash and Cash Equivalents at Beginning of Period

Cash and Cash Equivalents at End of Period

Supplemental Information:

Interest paid during the period

Taxes paid during the period

Years Ended December 31,
2015
2016

  $

(431,244)   $

(528,756)

52,962     
41,526     
(6,000)    
35,000     
184,333     

(395,208)    
(7,728)    
(1,256,799)    
(7,542)    
(15,296)    

243,835     
33,262     
33,143     
24,849     
(1,470,907)    

16,436 
9,791 
38,500 

229,950 

(38,647)
(2,950)
(1,003,855)
(11,166)
(19,140)

124,313 
10,160 
26,918 
12,807 
(1,135,639)

(331,580)    
(331,580)    

(253,717)
(253,717)

51,696     
41,171     
1,616,847     
1,709,714

48,714 
23,999 
1,905,501 
1,978,214

(92,773)    

588,858 

699,417     

110,559 

606,644    $

699,417 

5,251    $
-0-    $

2,916 
-0-  

  $

  $
  $

The accompanying notes are an integral part of these audited consolidated financial statements.

F-6

 
 
 
 
 
 
 
 
   
 
 
 
     
 
 
 
      
  
 
 
      
  
 
 
 
 
 
 
 
 
  
 
 
 
 
      
  
 
 
      
  
 
 
 
 
 
 
 
 
 
 
 
 
      
  
 
 
 
 
 
 
 
 
 
 
 
 
 
      
  
 
 
      
  
 
 
 
 
 
 
 
      
  
 
 
      
  
 
 
 
 
 
 
 
 
   
 
 
 
 
      
  
 
 
 
 
 
      
  
 
 
 
 
 
      
  
 
 
 
      
  
 
 
      
  
 
 
 
 
1. NATURE OF OPERATIONS

 GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016 and 2015

GrowGeneration Corp (the “Company”) was incorporated on March 6, 2014 in Colorado under the name of Easylife Corp and changed its name to GrowGeneration Corp. It
maintains its principal office in Denver, Colorado.

GrowGeneration  Corp  is  engaged  in  the  business  of  operating  retail  hydroponic  stores  through  its  wholly  owned  subsidiaries,  GrowGeneration  Pueblo  Corp,
GrowGeneration California Corp, Grow Generation Nevada Corp and Ggen Distribution Corp. The company commenced operations with the purchase of 4 retail hydroponic
stores in Pueblo and Canon City, Colorado on May 30, 2014. The Company, currently owns and operates a total of 12 stores and is actively engaged in seeking to acquire
additional hydroponic retail stores.

Subsequent Events

The  Company  has  evaluated  events  and  transactions  occurring  subsequent  to  December  31,  2016,  for  items  that  should  potentially  be  recognized  or  disclosed  in  these
consolidated financial statements. The evaluation was conducted through March 27, 2017, the date these consolidated financial statements were issued.

2.

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation and Consolidation

The  Company’s  financial  statements  are  prepared  on  the  accrual  method  of  accounting.  The  accounting  and  reporting  policies  of  the  Company  conform  with  generally
accepted  accounting  principles  (GAAP).  The  consolidated  financial  statements  of  the  Company  include  the  accounts  of  GrowGeneration  Pueblo  Corp,  Grow  Generation
California Corp, Grow Generation Nevada Corp, and Ggen Distribution Corp. Intercompany balances and transactions are eliminated in consolidation. Management makes
significant operating decisions based upon the analysis of the entire Company and financial performance is evaluated on a company-wide basis. Accordingly, the various
products sold are aggregated into one reportable operating segment as under guidance in the Financial Accounting Standards Board (the “FASB”) Accounting Standards
Codification (“ASC or codification”) Topic 280 for segment reporting.

Use of Estimates

Management  uses  estimates  and  assumptions  in  preparing  these  financial  statements  in  accordance  with  generally  accepted  accounting  principles.  These  estimates  and
assumptions affect the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities at the date of the financial statements, and the reported
revenues and expenses during the reporting period. Actual results could vary from the estimates that were used.

Revenue Recognition

Revenue  on  product  sales  is  recognized  upon  delivery  or  shipment.  Customer  deposits/layaway  sales  are  not  reported  as  income  unit  final  payment  is  received  and  the
merchandise is delivered.

F-7

 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016 and 2015

2.

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

Accounts Receivable

Accounts  receivable  are  stated  at  the  amount  the  Company  expects  to  collect  from  balances  outstanding  at  year-end.  Based  on  the  Company's  assessment  of  the  credit
history with customers having outstanding balances and current relationships with them. A reserve for uncollectable receivables is established when collection of amounts
due is deemed improbable. Indicators of improbable collection include client bankruptcy, client litigation, client cash flow difficulties or ongoing service or billing disputes.
Credit is generally extended on a short-term basis thus receivables do not bear interest. At December 31, 2016 and 2015, the Company established an allowance for doubtful
accounts of $47,829 and $6,500, respectively.

Property and Equipment

Expenditures for maintenance and repairs are charged against operations. Renewals and betterment that materially extend the life of the asset are capitalized. Depreciation of
property and equipment is provided on the straight-line method for financial reporting purposes at rates based on the following estimated useful lives:

Vehicle
Furniture and fixtures
Computers and equipment
Leasehold improvements

Estimated Lives
5 years
5-7 years
3-5 years
10 years

For federal income tax purposes, depreciation is computed using the accelerated cost recovery system and the modified accelerated cost recovery system.

Fair Value of Financial Instruments

The  fair  value  of  certain  of  our  financial  instruments  including  cash  and  cash  equivalents,  accounts  receivable,  prepaid  assets,  employee  advances,  accounts  payable,
customer deposits, payroll and payroll tax liabilities, sales tax payable and notes payable approximate their carrying amounts because of the short-term maturity of these
instruments.

Income Taxes

The  Company  accounts  for  income  taxes  in  accordance  with  FASB ASC  740,  Income  Taxes,  which  requires  the  recognition  of  deferred  income  taxes  for  differences
between  the  basis  of  assets  and  liabilities  for  financial  statement  and  income  tax  purposes.  The  differences  relate  principally  to  depreciation  of  property  and  equipment,
reserve for obsolete inventory and bad debt. Deferred tax assets and liabilities represent the future tax consequence for those differences, which will either be deductible or
taxable when the  assets  and  liabilities  are  recovered  or  settled.  Deferred  taxes  are  also  recognized  for  operating  losses  that  are  available  to  offset  future  taxable  income.
Valuation allowances are established to reduce deferred tax assets to the amount expected to be realized.

F-8

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2.

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016 and 2015

The Company adopted the provisions of FASB ASC 740-10-25, which prescribes a recognition threshold and measurement attribute for the recognition and measurement of
tax  positions  taken  or  expected  to  be  taken  in  income  tax  returns.  FASB ASC  740-10-25  also  provides  guidance  on  de-recognition  of  income  tax  assets  and  liabilities,
classification of current and deferred income tax assets and liabilities, and accounting for interest and penalties associated with tax positions. The Company’s tax returns are
subject to tax examinations by U.S. federal and state authorities until respective statute of limitation. Currently, the 2016, 2015, and 2014 tax years are open and subject to
examination by taxing authorities. However, the Company is not currently under audit nor has the Company been contacted by any of the taxing authorities. The Company
does not have any accruals for uncertain tax positions as of December 31, 2016. It is not anticipated that unrecognized tax benefits would significantly increase or decrease
within 12 months of the reporting date.

Presentation of Sales Taxes

The Company is required to collect sales tax for the State of Colorado, State of California, City of Pueblo, City of Canon City, City of Colorado Springs, Pueblo County,
Fremont County, Jefferson County, El Paso County, City & County of Denver, and City of Santa Rosa; ranging from 3.9% to 8.25% on the Company's sales to nonexempt
customers. The Company collects that sales tax from customers and remits the entire amount to the corresponding taxing authorities. The Company's accounting policy is to
exclude the tax collected and remitted from revenue and cost of sales.

Advertising

The  Company  expenses  all  advertising  and  promotional  costs  when  incurred. Advertising  and  promotional  expenses  for  the  years  ended  December  31,  2016  and  2015
amounted to $107,744 and $51,332, respectively.

Freight and Shipping

It is the Company's policy to classify freight and shipping costs as part of cost of sales. Total freight and shipping costs for the years ended December 31, 2016 and 2015 was
$66,856 and $35,836, respectively.

Cash and Cash Equivalents

For purposes of the statement of cash flows, the Company considers all unrestricted highly liquid investments with an original maturity of three months or less to be cash
equivalents.

Concentration of Risk

Financial instruments that potentially expose us to concentrations of risk consist primarily of cash and cash equivalents and accounts receivable, which are generally not
collateralized. Our policy is to place our cash and cash equivalents with high quality financial institutions, in order to limit the amount of credit exposure. Accounts at each
institution  are  insured  by  the  Federal  Deposit  Insurance  Corporation  (FDIC),  up  to  $250,000.  At  December  31,  2016  and  2015,  the  Company  had  $8,332  and  $-0-,
respectively, in excess of the FDIC insurance limit. The Company generally does not require collateral from its customers, but its credit extension and collection policies
include  analyzing  the  financial  condition  of  potential  customers,  establishing  credit  limits,  monitoring  payments,  and  aggressively  pursuing  delinquent  accounts.  The
Company  maintains  allowance  for  potential  credit  losses. A  significant  portion  of  the  Company’s  revenues  are  derived  from  the  sales  of  products  to  the  purveyors  of
cannabis products and services.

F-9

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016 and 2015

2.

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

Goodwill

Goodwill  represents  the  excess  of  acquisition  costs  over  the  fair  value  of  net  tangible  and  intangible  assets  acquired  in  connection  with  an  acquisition.  The  Company
accounts for goodwill in accordance with the provisions of FASB Accounting Standards Update (ASU) 2014-02, Intangibles – Goodwill and Other (Topic 350) Accounting
for Goodwill. In accordance with FASB ASC Topic 350 for Intangibles – Goodwill and Other, goodwill is not amortized but is reviewed for potential impairment on an
annual  basis,  or  if  events  or  circumstances  indicate  a  potential  impairment,  at  the  reporting  unit  level.  The  Company’s  review  for  impairment  includes  an  assessment  of
qualitative factors to determine whether it is more likely than not that the fair value of a reporting unit is less than its carrying value, including goodwill. If it is determined
that it is more likely than not that the fair value of a reporting unit is less than its carrying value, including goodwill, the first step of the two-step quantitative goodwill
impairment test is performed, which compares the fair value of the reporting unit with its carrying amounts, including goodwill. If the fair value of the reporting unit exceeds
its carrying amount, goodwill of the reporting unit is considered not impaired. However, if the carrying amount of the reporting unit exceeds its fair value, an additional
procedures must be performed. That additional procedure compares the implied fair value of the reporting unit’s goodwill with the carrying amount of that goodwill. An
impairment  loss  is  recorded  to  the  extent  that  the  carrying  amount  of  goodwill  exceeds  its  implied  fair  value.  The  carrying  value  of  goodwill  is  tested  for  impairment
annually or more frequently if circumstances indicate that impairment may have occurred.

Inventory

Inventory consists primarily of gardening supplies and materials and is recorded at the lower of cost (first-in, first-out method) or market.

Earnings (Loss) Per Share

The Company computes net earnings (loss) per share under Accounting Standards Codification subtopic 260-10, “Earnings Per Share” (“ASC 260-10”). Basic earnings or
loss per share (“EPS”) is computed by dividing net income (loss) available to common stockholders by the weighted average number of common shares outstanding for the
period. Diluted EPS is computed by dividing net income (loss) by the weighted-average of all potentially dilutive shares of common stock that were outstanding during the
periods presented. 

F-10

 
 
 
  
 
 
 
 
 
 
 
 
GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016 and 2015

2.

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

The treasury stock method is used in calculating diluted EPS for potentially dilutive stock options and share purchase warrants, which assumes that any proceeds received
from the exercise of in-the-money stock options and share purchase warrants, would be used to purchase common shares at the average market price for the period.

Stock Based Compensation

The Company accounts for stock-based compensation issued to employees, and where appropriate, non-employees, at fair value. Under fair value provisions, stock-based
compensation cost is measured at the grant date based on the fair value of the award and is recognized as expense over the appropriate vesting period using the straight-line
method. The amount of stock-based compensation recognized at any date must at least equal the portion of the grant date fair value of the award that is vested at that date
and as a result it may be necessary to recognize the expense using a ratable method. Determining the fair value of stock-based awards at the date of grant requires judgment,
including estimating the expected term of the stock options and the expected volatility of the Company’s stock. In addition, judgment is required in estimating the amount of
stock-based awards that are expected to be forfeited. If actual results differ significantly from these estimates or different key assumptions were used, it could have a material
effect on the Company’s consolidated financial statements.

3.

RECENT ACCOUNTING PRONOUNCEMENTS

In May 2016, accounting guidance was issued to clarify the not yet effective revenue recognition guidance issued in May 2014. This additional guidance does not change the
core principle of the revenue recognition guidance issued in May 2014, rather, it provides clarification of accounting for collections of sales taxes as well as recognition of
revenue (i) associated with contract modifications, (ii) for noncash consideration, and (iii) based on the collectability of the consideration from the customer. The guidance
also specifies when a contract should be considered “completed” for purposes of applying the transition guidance. The effective date and transition requirements for this
guidance  are  the  same  as  the  effective  date  and  transition  requirements  for  the  guidance  previously  issued  in  2014,  which  is  effective  for  interim  and  annual  periods
beginning on or after December 15, 2017. The Company has not yet determined the impact that this new guidance will have on its consolidated financial statements.

In  March  2016,  the  FASB  issued ASU  2016-09,  Compensation  –  Stock  Compensation  (Topic  718):  Improvements  to  Employee  Share-Based  Payment Accounting.  The
amendments  in  this  update  change  existing  guidance  related  to  accounting  for  employee  share-based  payments  affecting  the  income  tax  consequences  of  awards,
classification  of  awards  as  equity  or  liabilities,  and  classification  on  the  statement  of  cash  flows. ASU  2016-09  is  effective  for  annual  reporting  periods  beginning  after
December 15, 2016, including interim periods within those annual periods, with early adoption permitted. The Company is currently evaluating the potential impact of the
adoption of this standard.

F-11

 
 
 
 
 
 
 
 
 
 
 
 
3.

RECENT ACCOUNTING PRONOUNCEMENTS (Continued)

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016 and 2015

In February 2016, the FASB issued ASU 2016-02, Leases (Topic 842). The new standard establishes a right-of-use (“ROU”) model that requires a lessee to record a ROU
asset and a lease liability on the consolidated balance sheet for all leases with terms longer than 12 months. Leases will be classified as either finance or operating, with
classification affecting the pattern of expense recognition in the consolidated income statement. ASU 2016-02 is effective for annual periods beginning after December 15,
2018, including interim periods within those annual periods, with early adoption permitted. A modified retrospective transition approach is required for lessees for capital
and operating leases existing at, or entered into after, the beginning of the earliest comparative period presented in the financial statements, with certain practical expedients
available. The Company is currently evaluating the potential impact of the adoption of this standard.

In January 2016, the FASB issued ASU 2016-01, Recognition and Measurement of Financial Assets and Financial Liabilities. The amendments in this update revise the
accounting  related  to  the  classification  and  measurement  of  investments  in  equity  securities  and  the  presentation  of  certain  fair  value  changes  for  financial  liabilities
measured  at  fair  value.  The  amendments  are  effective  for  annual  reporting  periods  after  December  15,  2017,  including  interim  periods  within  those  fiscal  years.  Early
adoption is permitted. The Company is currently evaluating the potential impact of the adoption of this standard.

In April 2015, the FASB issued ASU 2015-03, Interest- Imputation of Interest (Subtopic 835-30). This guidance is to simplify the presentation of debt issuance costs by
recognizing a debt liability in the balance sheet as a direct deduction from that debt liability consistent with the presentation of a debt discount. The amendments in this
update  are  effective  for  financial  statements  issued  for  fiscal  years  beginning  after  December  15,  2015,  and  interim  periods  within  those  fiscal  years.  The  Company  has
adopted this standard and the adoption did not have a material impact on the Company’s financial position.

In August 2014, the FASB issued ASU 2014-15, Presentation of Financial Statements – Going Concern (Subtopic 205-40): Disclosure of Uncertainties about an Entity’s
Ability  to  Continue  as  a  Going  Concern,  which  is  intended  to  define  management’s  responsibility  to  evaluate  whether  there  is  substantial  doubt  about  an  organization’s
ability to continue as a going concern within one year after the date that the financial statements are issued (or within one year after the date that the financial statements are
available  to  be  issued  when  applicable)  and  to  provide  related  footnote  disclosures.  The ASU  provides  guidance  to  an  organization’s  management,  with  principles  and
definitions  that  are  intended  to  reduce  diversity  in  the  timing  and  content  of  disclosures  that  are  commonly  provided  by  organizations  today  in  the  financial  statement
footnotes. The ASU is effective for annual periods ending after December 15, 2016, and interim periods within annual periods beginning after December 15, 2016, which
for the Company is April 1, 2017. Early adoption is permitted. The adoption of this standard will not have a material impact on the Company’s financial position or results
of operations. The amendments also clarify that the guidance in Topic 275, Risks and Uncertainties, is applicable to entities that have not commenced planned principal
operations. The central feature of the guidance on disclosure requirements is that required disclosures are limited to matters significant to a particular entity. The disclosures
focus primarily on risks and uncertainties that could significantly affect the amounts reported in the financial statements in the near term or the near-term functioning of the
reporting entity.

F-12

 
 
 
 
 
 
 
 
 
 
GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016 and 2015

3.

RECENT ACCOUNTING PRONOUNCEMENTS (Continued)

Other Accounting standards that have been issued or proposed by FASB that do not require adoption until a future date are not expected to have a material impact on the
consolidated financial statements upon adoption. The Company does not discuss recent pronouncements that are not anticipated to have an impact on or are unrelated to its
financial condition, results of operations, cash flows or disclosures.

4.

PREMISES AND EQUIPMENT

Premises and equipment at December 31, 2016 and 2015 consists of the following:

Vehicle
Leasehold improvements
Furniture, fixtures and equipment

Accumulated depreciation

Depreciation expense amounted to $52,962 and $16,436 for the years ended December 31, 2016 and 2015. respectively.

F-13

  $

December 31,

2016

2015

102,014    $
131,411     
389.396     
622,821     
(72,967)    

32,191 
55,297 
203,753 
291,241 
(20,005) 

  $

549,854    $

271,236 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
   
 
   
 
 
   
 
   
 
 
   
      
  
 
 
 
 
 
 
GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016 and 2015

5.

INCOME TAXES

The Company is subject to federal and state income taxes.

The Company and subsidiaries file a consolidated federal income tax return. The Company’s consolidated provision for income taxes for the years ended December 31,
2016 and 2015 consists of the following:

Income Tax Expense (benefit)
Current federal tax expense

Federal
State

Deferred tax (benefit)

Federal
State

Total

Year Ended
December 31,
2016

Year Ended
December 31,
2015

  $

  $

  $

-0-    $
-0-     

-0-    $
-0-     
-0-    $

-0- 
-0- 

-0- 
-0- 
-0- 

The consolidated provision  for  income  taxes  for  the  years  ended  December  31,  2016  and  2015  differs  from  that  computed  by  applying  federal  statutory  rates  to  income
before federal income tax expense, as indicated in the following analysis:

Expected federal tax provision (benefit) at 35% rate
Surtax exemption
Meals and entertainment
Valuation allowance
State income tax
Total income tax

Effective tax rate

A summary of deferred tax assets and liabilities as of December 31, 2016 and 2015 is as follows:

Deferred tax assets:

Reserve for inventory obsolescence
Reserve for bad debt
Stock option compensation
Federal tax loss carryforward
State tax loss carryforward
Less valuation allowance

Total Deferred Tax Asset

F-14

  Year Ended

December 31, 
2016

Year
December 31, 
2015

  $

  $

(150,935)   $
21,562 
6,416 
(19,967)    
142,924 
-0- 

  $

(185,065)
26,438 
2,724 
171,493 
(15,590)
-0- 

0.0%   

0.0%

  Year Ended
December 31,
2016

    Year Ended
December 31,
2015

  $

15,930    $
16,563     
172,797     
258,219     
39,852     
(398,676)    

18,008 
2,251 
108,963 
135,562 
20,923 
(235,543)

104,685     

50,164 

 
 
 
 
 
 
 
 
 
   
 
 
 
 
   
 
 
   
     
 
 
   
     
 
 
 
   
 
   
      
  
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
 
 
   
   
 
   
   
 
   
 
   
   
 
 
 
   
  
   
  
 
   
 
 
 
 
 
 
 
 
   
 
 
   
      
  
 
 
   
 
   
 
   
 
   
 
   
 
 
   
      
  
 
   
 
 
 
GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016 and 2015

5.

INCOME TAXES (Continued)

Deferred tax liabilities:

Accumulated depreciation and amortization

Total deferred tax liabilities

NET DEFERRED TAX

  Year Ended     Year Ended  

December 31, 
2016

December 31, 
2015

(104,685)    
(104,685)    

(50,164)
(50,164)

  $

-0-    $

-0- 

As of December 31, 2016, the Company had $860,730 federal and state net operating loss carryforwards, which results in a Federal and State deferred tax asset of $298,071,
expiring in 2034, 2035 and 2036.

Management assesses the available positive and negative evidence to estimate if sufficient future taxable income will be generated to use the existing deferred tax assets. A
significant  piece  of  objective  negative  evidence  evaluated  was  the  cumulative  loss  incurred  since  inception.  Such  objective  evidence  limits  the  ability  to  consider  other
subjective evidence such as our projections for future growth.

On the basis of this evaluation, as of December 31, 2016, a valuation allowance of $398,676 has been recorded to record only the portion of the deferred tax asset that is
more likely than not to be realized. The amount of the deferred tax asset considered realizable, however, could be adjusted if estimates of future taxable income during the
carryforward period are reduced or increased or if objective negative evidence in the form of cumulative losses is no longer present and additional weight may be given to
subjective evidence such as our projections for growth.

6.

LONG-TERM DEBT

Long-term debt is as follows:

8.0%, Hitachi Capital, payable $631.13 monthly beginning September 2015 through August 2019, secured by delivery equipment with a book value of
$26,059

  $

18,133 

December 31, 
2016

3.5%, Wells Fargo Equipment Finance, payable $518.96 monthly beginning April 2016 through March 2021, secured by warehouse equipment with a
book value of $26,150

10.926%, RMT Equipment, payable $1,154.79 monthly beginning June 2016 through October 2018, secured by delivery equipment with a book value of
$33,076

Less Current Maturities
Total Long-Term Debt

F-15

24,559 

22,477

65,169 

(23,443)
41,726 

  $

  $

 
 
 
 
 
 
 
 
 
   
 
 
   
     
 
 
   
 
   
 
 
   
      
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
  
 
   
 
 
   
  
 
 
 
 
 
 
 
 
   
  
 
   
 
 
 
 
GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016 and 2015

6.

LONG-TERM DEBT (Continued)

Future Debt Maturities – A schedule of expected debt payments and the portion allocated to principal follows:

Year Ending December 31

2017
2018
2019
2020
2021

Total
Payment

    Allocated to  
Principal

27,779    $
24,634     
11,277     
6,228     
1,558     
71,476    $

23,443 
23,369 
10,750 
6,058 
1,549 
65,169 

  $

  $

Interest expense for the years ended December 31, 2016 and 2015 was $5,251 and $2,916, respectively.

7.

STOCK OPTIONS

On March 6, 2014, the Company’s Board of Directors (the “Board”) approved the 2014 Equity Incentive stock plan pursuant to which the Company may grant incentive and
non-statutory  options  to  employees,  nonemployee  members  of  the  Board,  consultants  and  other  independent  advisors  who  provide  services  to  the  Corporation.  The
maximum shares of common stock which may be issued over the term of the plan shall not exceed 2,500,000 shares. Awards under this plan are made by the Board or a
committee of the Board. Options under the plan are to be issued at the market price of the stock on the day of the grant except to those issued to holders of 10% or more of
the Company’s common stock which is required to be issued at a price not less than 110% of the fair market value on the day of the grant. Each option is exercisable at such
time or times, during such period and for such numbers of shares shall be determined by the Plan Administrator. However, no option shall have a term in excess of 5 years
from the date of grant.

On  March  6,  2014,  the  Company  issued  650,000  options  to  its  CEO,  Darren  Lampert,  issued  400,000  options  to  its  CFO,  Irwin  Lampert,  issued  400,000  options  to  its
President, Michael Salaman and issued 200,000 options to its COO, Jason Dawson exercisable at prices between $.60 and $.66 per share. On May 12, 2014, the Company
issued 50,000 options to its director, Jody Kane and on May 14, 2014, the Company issued 50,000 options to its director, Steve Aiello, exercisable at prices between $.60
and $.66 per share. On July 7, 2014, the Company issued 100,000 options to 8 of its employees, exercisable at prices between $.60 and $.66 per share. On April 15, 2015
the Company issued 10,000 options to sales consultant, Duane Nunez and on October 8, 2015 it issued 25,000 options to sales consultant Troy Sower. The options vest 1/3
immediately, 1/3 one year after date of issuance and 1/3 two years after date of issuance. The options vest over a three year period. Compensation expense recorded for the
year ended December 31, 2016 was $86,333.

F-16

 
 
 
 
 
 
 
 
 
   
 
 
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016 and 2015

7.

STOCK OPTIONS (Continued)

Each stock option award is estimated as of the date of grant using a Black-Scholes Merton option valuation model that uses the assumptions noted in the table below. To
address the lack of historical volatility data for the Company, expected volatility is based on the volatilities of peer companies. The risk-free rate for the expected term of the
option is based on the U.S. Treasury yield curve in effect at the time of grant.

As of December 31, 2016, there were 1,872,000 options issued and outstanding under the plan.

Expected volatility
Expected dividends
Expected term
Risk-free rate

A summary of option activity as of December 31, 2016:

Options

Outstanding at January 1, 2016

Granted
Exercised
Forfeited or expired

Outstanding at December 31, 2016

141.26%

-0- 
3 years 

2.0%

Weighted-
Average

Shares

Exercise Price    

Weighted-
Average
Remaining
Contractual Term

1,885,000    $
-0-     
-0-     
(13,000)    
1,872,000     

    .62   
-0-   
-0-   
-0-   
.62   

3 years

3 years

A summary of the status of the Company’s nonvested shares as of December 31, 2016 and changes during the period then ended is presented below:

Nonvested shares

Nonvested at January 1, 2015

Granted
Vested
Forfeited

Nonvested at January 1, 2016

Granted
Vested
Forfeited

Nonvested at December 31, 2016

F-17

Weighted-
Average
    Grant Date
Fair Value

Shares

1,233,333     
35,000     
(628,334)    
-0-     

639,999     
-0-     
(626,999)    
(13,000)    

-0-     

0.14 
0.14 
0.14 
-0- 

0.14 
-0- 
0.14 
-0- 

0.14 

 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
 
 
 
   
 
 
   
     
   
 
 
   
 
   
 
 
   
 
 
   
 
 
   
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
   
 
 
 
   
     
 
 
   
 
   
 
   
 
   
 
 
   
      
  
 
   
 
   
 
   
 
   
 
 
   
      
  
 
   
 
 
 
GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016 and 2015

8.

STOCK PURCHASE WARRANTS

As  of  December  31,  2016,  the  Company  granted  2,585,000  warrants  to  investors  in  a  private  placement  of  common  shares.  50,000  warrants  were  issued  to  “Placement
Agents” for private placement of common stock. These warrants are exercisable for a period of five years with an exercise price of $.70.

A summary of the status of the Company’s outstanding stock warrants as of December 31, 2016 is as follows:

Outstanding January 1, 2016
Granted
Exercised
Forfeited
Outstanding December 31, 2016

As of March 27, 2017, there were a total of 3,167,157 warrants issued and outstanding.

9.

STOCKHOLDERS’ EQUITY

Common Stock

  Weighted
Average

    Shares Exercise  
Price

2,607,801    $
2,635,000     
(1,357,072)    
-0-     
3,885,729    $

.70 
.70 
.70 
-0- 
.70 

The Company’s current Certificate of Incorporation authorizes it to issue 100,000,000 shares of common stock, par value $0.001 per share. As of December 31, 2016, there
were 11,742,834 shares of common stock outstanding. The number of shares of common stock outstanding as of December 31, 2016 does not include (i) 3,885,729 shares
of common stock issuable upon the exercise of warrants; (ii) shares of our common stock issuable upon the exercise of 1,872,000 outstanding stock options.

As of March 27, 2017, there were a total of 12,561,406 shares of common stock issued and outstanding.

10. EARNINGS PER SHARE

The following table sets forth the composition of the weighted average shares (denominator) used in the basic and dilutive earnings per share computation for years ended
December 31, 2016 and 2015.

Net (Loss)

Weighted average share outstanding basic
Effect of dilutive common stock equivalents 

Adjusted weighted average shares outstanding – dilutive
Basic (loss) per share

Dilutive (loss) per share

  Year Ended
December 31,
2016

    Year Ended
December 31,
2015

  $

(431,244)   $

(528,756)

9,153,053     

6,563,271 

9,153,053     
(.05)   $
(.05)   $

6,563,271 
(.08)
(.08)

  $
  $

The effect of 1,872,000 stock options and 3,885,729 of warrants outstanding as of December 31, 2016 is antidilutive and therefore not presented in the above table.

11. LEASE COMMITMENTS

The  Company  leases  its  store  facilities  under  operating  leases  ranging  from  $900  to  $5,600  per  month.  The  following  is  a  schedule  of  future  minimum  rental  payments
required under the terms of the operating leases as of December 31, 2016:

Year Ending December 31
2017
2018
2019
2020
2021
Thereafter

Amount

476,182 
479,089 
437,745 
369,841 
332,937 
81,162 
2,176,956 

  $

  $

Rent expense under all operating leases for the year ended December 31, 2016 and 2015 was $306,115 and $105,269, respectively.

12. OTHER COMMITMENTS

In  May  2014,  the  Company  entered  into  employment  agreements  with  its  CEO  and  President  of  the  Company.  The  agreements  require  payment  of  monthly  wages  and
benefits. These agreements expire May 2017.

F-18

 
 
 
 
 
 
 
 
 
 
 
   
 
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
   
     
 
 
 
 
   
      
  
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
13. SUBSEQUENT EVENTS

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2016 and 2015

On January 30, 2017, the Company entered into a commercial lease to rent certain premises located in Trinidad, Colorado, to be effective from March 1, 2017 to February
28, 2022. This 7,383 square feet premises is used by the Company to open a new store to replace and consolidate its existing 3,000 square feet store in Trinidad as part of the
Company’s expansion plan.

On February 1, 2017, the Company entered into a commercial lease to rent certain 12,837 square feet premises located in Denver, Colorado, to be effective from February 1,
2017 to February 1, 2022. The premises is used by the Company to open a new store and as the Company’s principal offices.

On February 1, 2017, the Company’s wholly-owned subsidiary, GrowGeneration California Corp. (“GrowGeneration California”) entered into an asset purchase agreement
(“Asset Purchase Agreement”) with an individual to purchase certain assets from the seller in connection with a retail hydroponic and garden supply business located in
Santa  Rosa,  CA.  The  assets  subject  to  the  sale  under  the Asset  Purchase Agreement  included  inventories,  fixed  assets,  tangible  personal  property,  intangible  personal
property, receivables and a custom list. In addition to the cash consideration for the purchase of such assets, GrowGeneration California also agreed to make certain cash
payments and 25,000 shares of common stock of the Company to the seller contingent on the achievement of revenue goals by the business in 2017, 2018 and 2019. The
closing of the asset purchase took place on February 8, 2017. In connection with the purchase of the assets, GrowGeneration California also entered into a commercial lease,
to be effective from March 1, 2017 to February 28, 2022, to rent the premises where the business is located. We closed our existing store in Santa Rosa and consolidated it
with a new store we opened in the new location.

On March 10, 2017, the Company closed a private placement of a total of 825,000 units of its securities to 4 accredited investors. Each unit consists of (i) one share of the
Company’s common stock and (ii) one 5 year warrant to purchase one share of common stock at an exercise price of $2.75 per share. The Company raised an aggregate of
$1,650,000 gross proceeds in the offering.

F-19

 
 
 
 
 
 
 
 
 
 
 ITEM 9. CHANGES AND DISAGREEMENT WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

None.

 ITEM 9A. CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

We maintain disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”) that are
designed to be effective in providing reasonable assurance that information required to be disclosed in our reports under the Exchange Act is recorded, processed, summarized
and reported within the time periods specified in the rules and forms of the SEC, and that such information is accumulated and communicated to our management to allow
timely decisions regarding required disclosure.

In  designing  and  evaluating  disclosure  controls  and  procedures,  management  recognizes  that  any  controls  and  procedures,  no  matter  how  well  designed  and  operated,  can
provide only reasonable, not absolute assurance of achieving the desired objectives. Also, the design of a control system must reflect the fact that there are resource constraints
and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute
assurance that all control issues and instances of fraud, if any, have been detected. These inherent limitations include the realities that judgments in decision-making can be
faulty and that breakdowns can occur because of simple error or mistake. The design of any system of controls is based, in part, upon certain assumptions about the likelihood of
future events and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. As of the end of the period covered by
this report, we carried out an evaluation, under the supervision and with the participation of management, including our chief executive officer and principal financial officer, of
the effectiveness of the design and operation of our disclosure controls and procedures. Based upon that evaluation, management concluded that our disclosure controls and
procedures were effective as of December 31, 2016 to cause the information required to be disclosed by us in reports that we file or submit under the Exchange Act is recorded,
processed, summarized and reported within the time periods prescribed by SEC, and that such information is accumulated and communicated to management, including our
chief executive officer and principal financial officer, as appropriate, to allow timely decisions regarding required disclosure.

Management's Report on Internal Control Over Financial Reporting 

This annual report does not include a report of management’s assessment regarding internal control over financial reporting or an attestation report of the Company’s registered
public accounting firm due to a transition period established by rules of the Securities and Exchange Commission for newly public companies.

Changes in Internal Control Over Financial Reporting

There were no significant changes in our internal control over financial reporting during the year ended December 31, 2016, that have materially affected, or are reasonably
likely to materially affect, our internal control over financial reporting.

 Item 9B. Other Information.

None.

21

 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

 PART III

All directors hold office for one-year terms until the election and qualification of their successors. Officers are appointed by our board of directors and serve at the discretion of
the board, subject to applicable employment agreements. The following table sets forth information regarding our executive officers and the members of our board of directors.

Name
Darren Lampert
Michael Salaman
Irwin Lampert
Jason Dawson
Stephen Aiello
Jody Kane

Age
56
54
85
39
56
36

  Position
  Chief Executive Officer and Director

President and Director

  Chief Financial Officer, Secretary and Director
  Chief Operating Officer
  Director
  Director

Darren  Lampert has been our Chief Executive Officer and a Director since our inception in 2014. Mr. Lampert began his career in 1986 as a founding member of the law firm
of  Lampert  and  Lampert  (1986-1999),  where  he  concentrated  on  securities  litigation,  NASD  (now  FINRA)  compliance  and  arbitration  and  corporate  finance  matters.  Mr.
Lampert has represented clients in actions and investigations brought before government agencies and self-regulatory bodies. Mr. Lampert has spent the past 15 years working
as a portfolio manager and proprietary trader at Schonfeld Securities (1999-2005), Schottenfeld Group (2007) and Incremental Capital (2008-2010). From 2010 to 2014, Mr.
Lampert was a private investor. Mr. Lampert graduated in 1982 with a Bachelor of Science degree in business administration from Ithaca College. Mr. Lampert received a JD
from Bridgeport University School of Law in 1985. Mr. Lampert was admitted to practice law in New York in 1986 and is also admitted to practice before the United States
District Courts for the Southern and Eastern Districts of New York.

Michael Salaman has been our President and a Director since our inception. Michael Salaman served as the Chairman of Skinny Nutritional Corp. since January 2002 and as
Chief Executive Officer and President of Skinny Nutritional Corp. since June 2010. He also served as Chief Executive Officer of Skinny Nutritional Corp. Skinny Nutritional
Corp. filed for Chapter 11 Bankruptcy protection in 2013 and the assets were sold to a private equity firm in March 2014. Mr. Salaman has over 20 years’ experience in the area
of  start-ups,  new  product  development,  distribution  and  marketing.  Mr.  Salaman  began  his  business  career  as  Vice  President  of  Business  Development  for  National  Media
Corp., an infomercial marketing company in the United States from 1985-1993. From 1995-2001, Mr. Salaman started an Digital Media company called American Interactive
Media, Inc., a developer of Web TV set-top boxes and ISP services. In 2002, Mr. Salaman became the principal officer of that entity and directed its operations as a marketing
and distribution company and in 2005 focused its efforts in the enhanced water business. Mr. Salaman received a Bachelor of Business Administration degree in business from
Temple University in 1986.

Irwin Lampert has been our Chief Financial Officer, Secretary and a Director since our inception. Mr. Lampert has been retired for over ten years. Mr. Lampert is a certified
public accountant and attorney. He received a B.S. in Accounting from Brooklyn College and LLB from Brooklyn Law School. Irwin Lampert is the father of Darren Lampert.
Mr. Lampert has indicated his intention to retire from all officer positions and as a director of the Company in 2017. We are currently actively seeking a new Chief Financial
Officer and Secretary to fill the officer positions. We do not currently intend to appoint a new director to replace the vacancy that will be created by Mr. Lampert’s retirement.

Jason Dawson has been our Chief Operating Office since June 2014. Mr. Dawson is the founder of Pueblo Hydroponics, which he was the President of from 2008-2014. From
2003-2008, Mr. Dawson was Head of International Sales for Gualala Robotics, Inc. a lighting manufacturer. Mr. Dawson has over 15 years of experience in the gardening and
hydroponic industries.

Steven  Aiello has been a Director of the Company since May 2014. Mr. Aiello was a partner at Jones and Company from 2004-2008. From 2001-2003, he worked at 033
Asset Management. From 1986-2001, he was a partner at Montgomery Securities. Mr. Aiello received a B.A. in Psychology from Ithaca College and an MBA from Fordham
University. Since 2010, Mr. Aiello has been a private investor and owner of real estate properties.

Jody Kane has been a Director since May 2014. Mr. Kane has been a Managing Partner at Diamond Bridge Capital from February 2009 through the date of this report and
from 2005-2009, Mr. Kane was an analyst at Sidoti & Company LLC. Mr. Kane graduated from Troy University, with a B.S. in Finance in 2001.

22

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Involvement in Certain Legal Proceedings

To our knowledge, during the past ten years, none of our directors, executive officers, promoters, control persons, or nominees other than Michael Salaman (see biographical
information of Michael Salaman above regarding the Chapter 11 Bankruptcy protection filed by Skinny Nutritional Corp. in 2013) has:

●

●

●

●

●

●

been convicted in a criminal proceeding or been subject to a pending criminal proceeding (excluding traffic violations and other minor offenses);

had any  bankruptcy  petition  filed  by  or  against  the  business  or  property  of  the  person,  or  of  any  partnership,  corporation  or business  association  of  which  he  was  a
general partner or executive officer, either at the time of the bankruptcy filing or within two years prior to that time;

been subject to any order, judgment,  or  decree,  not  subsequently  reversed,  suspended  or  vacated,  of  any  court  of  competent  jurisdiction or  federal  or  state  authority,
permanently or temporarily enjoining, barring, suspending or otherwise limiting, his involvement in any type of business, securities, futures, commodities, investment,
banking, savings and loan, or insurance activities, or to be associated with persons engaged in any such activity;

been found  by  a  court  of  competent  jurisdiction  in  a  civil  action  or  by  the  SEC  or  the  Commodity  Futures  Trading  Commission  to have  violated  a  federal  or  state
securities or commodities law, and the judgment has not been reversed, suspended, or vacated;

been the subject of, or a party to, any federal or state judicial or administrative order, judgment, decree, or finding, not subsequently reversed, suspended or vacated (not
including any settlement of a civil proceeding among private litigants), relating to an alleged violation of any federal or state securities or commodities law or regulation,
any law or regulation respecting financial institutions or insurance companies including, but not limited to, a temporary or permanent injunction, order of disgorgement
or restitution, civil money penalty or temporary or permanent cease-and-desist order, or removal or prohibition order, or  any law or regulation prohibiting mail or wire
fraud or fraud in connection with any business entity; or

been the subject of, or a party to, any sanction or order, not subsequently reversed, suspended or vacated, of any self-regulatory  organization (as defined in Section 3(a)
(26) of the Exchange Act), any registered entity (as defined in Section 1(a)(29) of  the Commodity Exchange Act), or any equivalent exchange, association, entity or
organization that has disciplinary authority over its members or persons associated with a member.

Board Committees

The Company does not currently maintain a board of directors that is composed of a majority of “independent” directors. The Company does not expect to initially appoint an
audit committee, nominating committee and/or compensation committee, or to adopt charters relative to each such committees.

Code of Business Conduct and Ethics

We  have  not  adopted  a  Code  of  Business  Conduct  and  Ethics.  We  have  adopted  an  Insider  Trading  Policy  which  sets  forth  the  procedure  regarding  trading  by  insiders  in
securities of the Company.

Limitation of Directors Liability and Indemnification

The Colorado Business Corporations Act authorizes corporations to limit or eliminate, subject to certain conditions, the personal liability of directors to corporations and their
stockholders for monetary damages for breach of their fiduciary duties.

23

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
We do not have director and officer liability insurance to cover liabilities our directors and officers may incur in connection with their services to us, including matters arising
under the Securities Act, although we intend to acquire such insurance. Colorado law and our bylaws provide that we will indemnify our directors and officers who, by reason
of the fact that he or she is one of our officers or directors, is involved in a legal proceeding of any nature.

There is no pending litigation or proceeding involving any of our directors, officers, employees or agents in which indemnification will be required or permitted. We are not
aware of any threatened litigation or proceeding that may result in a claim for such indemnification.

Indemnification Agreements

We have entered into indemnification agreements with each of our current directors and executive officers. The indemnification agreements provide for indemnification against
expenses,  judgments,  fines  and  penalties  actually  and  reasonably  incurred  by  an  indemnitee  in  connection  with  threatened,  pending  or  completed  actions,  suits  or  other
proceedings,  subject  to  certain  limitations.  The  indemnification  agreements  also  provide  for  the  advancement  of  expenses  in  connection  with  a  proceeding  prior  to  a  final,
nonappealable judgment or other adjudication, provided that the indemnitee provides an undertaking to repay to us any amounts advanced if the indemnitee is ultimately found
not to be entitled to indemnification by us. The indemnification agreements set forth procedures for making and responding to a request for indemnification or advancement of
expenses, as well as dispute resolution procedures that will apply to any dispute between us and an indemnitee arising under the indemnification agreements.

 ITEM 11. EXECUTIVE COMPENSATION

Summary Compensation Table

The following table presents information regarding the total compensation awarded to, earned by, or paid to our chief executive officer and the three most highly-compensated
executive officers (other than the chief executive officer) who were serving as executive officers as of March 31, 2017 for services rendered in all capacities to us for the years
ended December 31, 2016 and 2015.

 Year

Salary
($)

Bonus
($)

Option Awards
($)

Change in
pension value and
nonqualified
deferred
compensation
earnings 
($)

 Non-equity 
incentive plan
compensation
($)

All Other
Compensation
($)

Name and Principal
Position(1)
Darren Lampert
Chief Executive
Officer

Michael Salaman
President and
Secretary

Jason Dawson
Chief Operating
Officer

Irwin Lampert
Chief Financial
Officer and
Secretary

2016     

125,500     

2015     

88,000     

2016     

125,500     

2015     

88,000     

2016     

92,050     

2015     

83,125     

2016     

2015     

0     

0     

0     

0     

0     

0     

0     

0     

0     

0     

(1) Darren Lampert and Michael Salaman began receiving salary in August 2015.  

0     

0     

0     

0     

0     

0     

0     

0     

0     

0     

0     

0     

0     

0     

0     

0     

0     

0     

0     

0     

0     

0     

0     

0     

24

Total
($)

0      125,500 

0      88,000 

0      125,500 

0      88,000 

0      92,050 

0      83,125 

0     

0     

0 

0 

 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
 
   
   
 
   
      
      
      
      
      
      
      
  
   
   
 
   
      
      
      
      
      
      
      
  
   
   
 
   
      
      
      
      
      
      
      
  
   
   
 
 
 
 
Employment and Consulting Agreements

We have entered into employment agreements with Darren Lampert and Michael Salaman, who have each agreed to devote their full time and attention to our business. We
have  no  employment  agreement  with  Irwin  Lampert,  who  has  agreed  to  devote  such  time  to  the  Company’s  business  as  he  deems  necessary  in  his  sole  discretion.  Darren
Lampert and Michael Salaman each receive compensation of $120,000 per annum for their full time employment. Additionally, each member of Management may receive a
year-end cash bonus and options as determined by our Board of Directors. In February 2015, we  entered into a three year employment agreement with Jason Dawson, our Chief
Operating Officer, pursuant to which we pay Mr. Dawson compensation of $84,000 per annum, subject to a 10% increase each January 1 during the term of the agreement. Mr.
Dawson will also be entitled to receive 100,000 common shares per year, on each of the anniversary dates of his employment agreement.

Outstanding Equity Awards at Fiscal Year-End Table

The following table summarizes, for each of the named executive officers, the number of shares of common stock underlying outstanding stock options held as of March 31,
2017.

Name

Darren Lampert
Michael Salaman
Jason Dawson
Irwin Lampert

Number of
securities
underlying
unexercised
options (#)
exercisable

Option Awards
Number of
securities
underlying
unexercised
options (#)
unexercisable

Option
exercise
price ($)1

650,000    
400,000     
200,000     
400,000     

0     $
0    $
0    $
0    $

.66/$.60    
.66/$.60   
.66/$.60   
.66/$.60   

Option
expiration
date
March 16, 2019
as to 400,000 
options and May 12,
2019 as to 
250,000 options
March 6, 2019
March 30, 2019
March 16, 2019

1 The first $100,000 of options granted to each of the above persons may be deemed to be incentive stock options and are exercisable at a price of $.66 per share. The balance of
the options owned by such persons may be deemed to be non-qualified options and are exercisable at a price of $.60 per share.

EQUITY COMPENSATION PLAN

General

On March 6, 2014 our Board of Directors adopted an Equity Compensation Plan (the “2014 Plan”). The 2014 Plan was approved by the stockholders on March 6, 2014.

The general purpose of the 2014 Plan is to provide an incentive to our employees, directors, consultants and advisors by enabling them to share in the future growth of our
business. Our Board of Directors believes that the granting of stock options, restricted stock awards, unrestricted stock awards and similar kinds of equity-based compensation
promotes  continuity  of  management  and  increases  incentive  and  personal  interest  in  the  welfare  of  our  Company  by  those  who  are  primarily  responsible  for  shaping  and
carrying out our long range plans and securing our growth and financial success.

Our Board of Directors believes that the 2014 Plan will advance our interests by enhancing our ability to (a) attract and retain employees, consultants, directors and advisors
who are in a position to make significant contributions to our success; (b) reward our employees, consultants, directors and advisors for these contributions; and (c) encourage
employees, consultants, directors and advisors to take into account our long-term interests through ownership of our shares.

25

 
 
 
 
 
 
 
 
     
 
   
   
   
   
 
   
   
   
 
 
 
 
 
 
 
 
 
Description of the 2014 Equity Incentive Plan

The following description of the principal terms of the 2014 Plan is a summary and is qualified in its entirety by the full text of the 2014 Plan, which was attached as Exhibit
10.5 to our Registration Statement on Form S-1 filed on November 9, 2015.

Administration.  The  2014  Plan  will  be  administered  by  our  Board  of  Directors.  Our  Board  of  Directors  may  grant  options  to  purchase  shares  of  our  common  stock,  stock
appreciation  rights,  restricted  stock  units,  restricted  or  unrestricted  shares  of  our  common  stock,  performance  shares,  performance  units,  other  cash-based  awards  and  other
stock-based awards. The Board of Directors also has broad authority to determine the terms and conditions of each option or other kind of equity award, adopt, amend and
rescind  rules  and  regulations  for  the  administration  of  the  2014  Plan  and  amend  or  modify  outstanding  options,  grants  and  awards.  The  Board  of  Directors  may  delegate
authority to the chief executive officer and/or other executive officers to grant options and other awards to employees (other than themselves), subject to applicable law and the
2014 Plan. No options, stock purchase rights or awards may be made under the Plan on or after the ten year anniversary of the adoption of the 2014 Plan by our Board of
Directors, but the 2014 Plan will continue thereafter while previously granted options, stock appreciation rights or awards remain subject to the 2014 Plan.

Eligibility.  Persons eligible to receive options, stock appreciation rights or other awards under the 2014 Plan are those employees, consultants, advisors and directors of our
Company and our subsidiaries who, in the opinion of the Board of Directors, are in a position to contribute to our success.

Shares Subject to the 2014 Plan. The aggregate number of shares of common stock available for issuance in connection with options and awards granted under the 2014 Plan is
2,500,000, subject to customary adjustments for stock splits, stock dividends or similar transactions. Incentive Stock Options may be granted under the 2014 Plan with respect to
all of those shares. If any option or stock appreciation right granted under the 2014 Plan terminates without having been exercised in full or if any award is forfeited, or if shares
of common stock are withheld to cover withholding taxes on options or other awards, the number of shares of common stock as to which such option or award was forfeited, or
which were withheld, will be available for future grants under the 2014 Plan. No employee, consultant, advisor or director may receive options or stock appreciation rights
relating to more than 1,000,000 shares of our common stock in the aggregate in any calendar year.

Terms and Conditions of Options. Options granted under the 2014 Plan may be either “incentive stock options” that are intended to meet the requirements of Section 422 of the
Internal Revenue Code of 1986, as amended (the “Code”) or “nonstatutory stock options” that do not meet the requirements of Section 422 of the Code. The Board of Directors
will determine the exercise price of options granted under the 204 Plan. The exercise price of stock options may not be less than the fair market value, on the date of grant, per
share of our common stock issuable upon exercise of the option (or 110% of fair market value in the case of incentive options granted to a ten-percent stockholder).

If on the date of grant the common stock is listed on a stock exchange or is quoted on the automated quotation system of Nasdaq, the fair market value shall generally be the
closing sale price on the last trading day before the date of grant. If no such prices are available, the fair market value shall be determined in good faith by the Board of Directors
based on the reasonable application of a reasonable valuation method.

26

 
 
 
 
 
 
 
 
 
 
 
No option may be exercisable for more than ten years (five years in the case of an incentive stock option granted to a ten-percent stockholder) from the date of grant. Options
granted under the 2014 Plan will be exercisable at such time or times as the Board of Directors prescribes at the time of grant. No employee may receive incentive stock options
that first become exercisable in any calendar year in an amount exceeding $100,000. The Board of Directors may, in its discretion, permit a holder of an option to exercise the
option before it has otherwise become exercisable, in which case the shares of our common stock issued to the recipient will continue to be subject to the vesting requirements
that applied to the option before exercise.

Generally, the option price may be paid (a) in cash or by certified bank check, (b) through delivery of shares of our common stock having a fair market value equal to the
purchase price, or (c) a combination of these methods. The Board of Directors is also authorized to establish a cashless exercise program and to permit the exercise price (or tax
withholding obligations) to be satisfied by reducing from the shares otherwise issuable upon exercise a number of shares having a fair market value equal to the exercise price.

No option may be transferred other than by will or by the laws of descent and distribution, and during a recipient’s lifetime an option may be exercised only by the recipient.
However, the Board of Directors may permit the holder of an option, stock appreciation right or other award to transfer the option, right or other award to immediate family
members or a family trust for estate planning purposes. The Board of Directors will determine the extent to which a holder of a stock option may exercise the option following
termination of service with us.

Stock Appreciation Rights. The Board of Directors may grant stock appreciation rights independent of or in connection with an option. The Board of Directors will determine
the other terms applicable to stock appreciation rights. The exercise price per share of a stock appreciation right will be determined by the Board of Directors, but will not be
less than 100% of the fair market value of a share of our common stock on the date of grant, as determined by the Board of Directors. The maximum term of any SAR granted
under the 2014 Plan is ten years from the date of grant. Generally, each SAR stock appreciation right will entitle a participant upon exercise to an amount equal to:

●

●

the excess of the fair market value on the exercise date of one share of our common stock over the exercise price, multiplied by

the number of shares of common stock covered by the stock appreciation right.

Payment may be made in shares of our common stock, in cash, or partly in common stock and partly in cash, all as determined by the Board of Directors.

Restricted Stock and Restricted Stock Units.  The Board of Directors may award restricted common stock and/or restricted stock units under the 2014 Plan. Restricted stock
awards consist of shares of stock that are transferred to a participant subject to restrictions that may result in forfeiture if specified conditions are not satisfied. Restricted stock
units confer the right to receive shares of our common stock, cash, or a combination of shares and cash, at a future date upon or following the attainment of certain conditions
specified by the Board of Directors. The Board of Directors will determine the restrictions and conditions applicable to each award of restricted stock or restricted stock units,
which  may  include  performance-based  conditions.  Dividends  with  respect  to  restricted  stock  may  be  paid  to  the  holder  of  the  shares  as  and  when  dividends  are  paid  to
stockholders or at the time that the restricted stock vests, as determined by the Board of Directors. Dividend equivalent amounts may be paid with respect to restricted stock
units either when cash dividends are paid to stockholders or when the units vest. Unless the Board of Directors determines otherwise, holders of restricted stock will have the
right to vote the shares.

Performance Shares and Performance Units. The Board of Directors may award performance shares and/or performance units under the 2014 Plan. Performance shares and
performance units are awards, denominated in either shares or U.S. dollars, which are earned during a specified performance period subject to the attainment of performance
criteria, as established by the Board of Directors. The Board of Directors will determine the restrictions and conditions applicable to each award of performance shares and
performance units.

Effect of Certain Corporate Transactions. The Board of Directors may, at the time of the grant of an award, provide for the effect of a change in control (as defined in the 2014
Plan)  on  any  award,  including  (i)  accelerating  or  extending  the  time  periods  for  exercising,  vesting  in,  or  realizing  gain  from  any  award,  (ii)  eliminating  or  modifying  the
performance or other conditions of an award, or (iii) providing for the cash settlement of an award for an equivalent cash value, as determined by the Board of Directors. The
Board of Directors may, in its discretion and without the need for the consent of any recipient of an award, also take one or more of the following actions contingent upon the
occurrence of a change in control: (a) cause any or all outstanding options and stock appreciation rights to become immediately exercisable, in whole or in part; (b) cause any
other  awards  to  become  non-forfeitable,  in  whole  or  in  part;  (c)  cancel  any  option  or  stock  appreciation  right  in  exchange  for  a  substitute  option;  (d)  cancel  any  award  of
restricted stock, restricted stock units, performance shares or performance units in exchange for a similar award of the capital stock of any successor corporation; (e) redeem any
restricted stock, restricted stock unit, performance share or performance unit for cash and/or other substitute consideration with a value equal to the fair market value of an
unrestricted  share  of  our  common  stock  on  the  date  of  the  change  in  control;  (f)  cancel  any  option  or  stock  appreciation  right  in  exchange  for  cash  and/or  other  substitute
consideration based on the value of our common stock on the date of the change in control , and cancel any option or stock appreciation right without any payment if its exercise
price exceeds the value of our common stock on the date of the change in control; or (g) make such other modifications, adjustments or amendments to outstanding awards as
the Board of Directors deems necessary or appropriate.

27

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Amendment, Termination.  The  Board  of  Directors  may  amend  the  terms  of  awards  in  any  manner  not  inconsistent  with  the  2014  Plan,  provided  that  no  amendment  shall
adversely affect the rights of a participant with respect to an outstanding award without the participant’s consent. In addition, our board of directors may at any time amend,
suspend, or terminate the 2014 Plan, provided that (i) no such amendment, suspension or termination shall materially and adversely affect the rights of any participant under any
outstanding award without the consent of such participant and (ii) to the extent necessary to comply with any applicable law or stock exchange rule, the 2014 Plan requires us to
obtain stockholder consent. Stockholder approval is required for any plan amendment that increases the number of shares of common stock available for issuance under the
2014 Plan or changes the persons or classes of persons eligible to receive awards.

Tax Withholding

As and when appropriate, we shall have the right to require each optionee purchasing shares of common stock and each grantee receiving an award of shares of common stock
under the 2014 Plan to pay any federal, state or local taxes required by law to be withheld.

Option Grants and Stock Awards

The grant of options and other awards under the 2014 Plan is discretionary, and we cannot determine now the specific number or type of options or awards to be granted in the
future to any particular person or group.

 ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS

The following table sets forth the number of shares of common stock beneficially owned as of March 31, 2017 by:

●

●

●

●

each of our stockholders who is known by us to beneficially own 5% or more of our common stock;

each of our executive officers;

each of our directors; and

all of our directors and current executive officers as a group.

Beneficial ownership is determined based on the rules and regulations of the Commission. A person has beneficial ownership of shares if such individual has the power to vote
and/or dispose of shares. This power may be sole or shared and direct or indirect. Applicable percentage ownership in the following table is based on the total of 12,561,406
shares of common stock outstanding as of March 31, 2017. In computing the number of shares beneficially owned by a person and the percentage ownership of that person,
shares of common stock that are subject to options or warrants held by that person and exercisable as of, or within 60 days of, March 31, 2017. These shares, however, are not
counted as outstanding for the purposes of computing the percentage ownership of any other person(s). Except as may be indicated in the footnotes to this table and pursuant to
applicable community property laws, each person named in the table has sole voting and dispositive power with respect to the shares of common stock set forth opposite that
person’s name. Unless indicated below, the address of each individual listed below is c/o GrowGeneration Corp., 1000 W Mississippi Ave., Denver, CO 80233.

Name of Beneficial Owner
Michael Salaman
Darren Lampert
Irwin Lampert
Jason Dawson
Jody Kane
Stephen Aiello
All Officers and Directors (6)

* Less than 1%

Number of  Shares  Beneficially Owned  
2,400,0001
2,400,0001
1,650,0001
400,0001
60,0001 2 4
200,0001 2 3

7,110,000 

  Percentage of Shares  Beneficially Owned  

19.11%
19.11%
13.14%
3.18%
* 
1.59%
56.60%

1 Includes 400,000 options issued to Michael Salaman, 650,000 options issued to Darren Lampert, 400,000 options issued to Irwin Lampert; 200,000 options issued to Jason
Dawson, 50,000 options issued to Stephen Aiello and 50,000 options issued to Jody Kane under our 2014 Equity Incentive Plan. The first $100,000 of options issued to each of
the above persons are intended to be ISOs and are exercisable at a price of $.66 per share. The balance of the options are NSOs and are exercisable at a price of $.60 per share.

28

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
 
 
 
2 Represents 50,000 shares of common stock purchased in the Company’s 2014 Private Placement at $.60 per share.

3 Represents 50,000 shares of common stock and 50,000 shares of common stock underlying warrants purchased in the Company’s 2016 Private Placement at $.70 per share.

4 During December 2016, Jody Kane sold a total of 40,000 shares of common stock on the open market.

 ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS AND DIRECTOR INDEPENDENCE

Unless described below, since March 5, 2014 (inception), there are no transactions or series of similar transactions to which we were a party or will be a party, in which:

●

●

the amounts involved exceeded or will exceed $120,000; and

any of our directors, executive officers or holders of more than 5% of our capital stock, or any member of the immediate family of the foregoing persons, had or will
have a direct or indirect material interest.

 ITEM 14. PRINCIPAL ACCOUNTING FEES AND SERVICES

Connolly Grady & Cha served as our independent registered public accounting firm for 2016 and 2015.  The following table shows the fees that were billed for the audit and
other services provided by this firm for 2016 and 2015.

Audit Fees
Audit-Related Fees
Tax Fees
All Other Fees

Total

2016

2015

35,000    $
-0-    $
-0-    $
5,000    $
40,000    $

35,000 
-0- 
-0- 
5,000 
40,000 

  $
  $
  $
  $
  $

Audit Fees — This category includes the audit of our annual financial statements, review of financial statements included in our Quarterly Reports on Form 10-Q and services
that are normally provided by the independent registered public accounting firm in connection with engagements for those fiscal years. This category also includes advice on
audit and accounting matters that arose during, or as a result of, the audit or the review of interim financial statements.

Audit-Related  Fees  —  This  category  consists  of  assurance  and  related  services  by  the  independent  registered  public  accounting  firm  that  are  reasonably  related  to  the
performance of the audit or review of our financial statements and are not reported above under “Audit Fees.” The services for the fees disclosed under this category include
consultation regarding our correspondence with the Securities and Exchange Commission and other accounting consulting.

Tax Fees — This category consists of professional services rendered by our independent registered public accounting firm for tax compliance and tax advice. The services for
the fees disclosed under this category include tax return preparation and technical tax advice.

All Other Fees — This category consists of fees for other miscellaneous items.

Our Board of Directors has adopted a procedure for pre-approval of all fees charged by our independent registered public accounting firm.  Under the procedure, the Board
approves the engagement letter with respect to audit, tax and review services.  Other fees are subject to pre-approval by the Board, or, in the period between meetings, by a
designated member of Board.  Any such approval by the designated member is disclosed to the entire Board at the next meeting.  The audit and tax fees paid to the auditors with
respect to 2016 were pre-approved by the entire Board of Directors.

29

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES

Exhibit No.

  Description

 PART IV

3.1

3.2

4.1

4.2

10.1

10.2

10.3

10.4

10.5

  Certificate of Incorporation of GrowGeneration Corp. (Incorporated by reference to Exhibit 3.1 to the Registration Statement on Form S-1 as filed on November

9, 2015)

  Bylaws of GrowGeneration Corp. (Incorporated by reference to Exhibit 3.2 to the Registration Statement on Form S-1 as filed on November 9, 2015)

  Form of Investor Warrant (Incorporated by reference to Exhibit 4.1 to the Registration Statement on Form S-1 as filed on November 9, 2015)  

  Form of Placement Agent Warrant issued to Cavu Securities LLC (Incorporated by reference to Exhibit 4.2 to the Registration  Statement on Form S-1 as filed

on November 9, 2015)

  Placement Agency Agreement, dated March 12, 2015, between of GrowGeneration Corp. and Cavu Securities LLC. (Incorporated by reference to Exhibit 10.1

to the Registration Statement on Form S-1 as filed on November 9, 2015)

  Form of Subscription Agreement for GrowGeneration Corp.’s 2014 private placement (Incorporated by reference to Exhibit 10.2  to the Registration Statement

on Form S-1 as filed on November 9, 2015)

  Form of Subscription Agreement for GrowGeneration Corp.’s 2015 private placement (Incorporated by reference to Exhibit 10.3  to the Registration Statement

on Form S-1 as filed on November 9, 2015)

  Form of  Subscription Agreement  for  GrowGeneration  Corp.’s  second  2015  private  placement  (Incorporated  by  reference  to  Exhibit  10.4  to  the  Registration

Statement on Form S-1 as filed on November 9, 2015)

  GrowGeneration Corp. 2014 Equity Incentive Plan (Incorporated by reference to Exhibit 10.5 to the Registration Statement on Form S-1 as filed on November

9, 2015)

30

 
  
 
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
 
10.6

  Form of    GrowGeneration  Corp.  Stock  Option Agreement  (Incorporated  by  reference  to  Exhibit  10.6  to  the  Registration Statement  on  Form  S-1  as  filed  on

November 9, 2015)

10.7

  Employment Agreement,  dated  May  12,  2014  between  of  GrowGeneration  Corp.  and  Darren  Lampert  (Incorporated  by  reference  to  Exhibit  10.7 to

the Registration Statement on Form S-1 as filed on November 9, 2015)

10.8

  Employment Agreement,  dated  May  12,  2104,  between  of  GrowGeneration  Corp.  and  Michael  Salaman  (Incorporated  by  reference  to  Exhibit  10.8 to

the Registration Statement on Form S-1 as filed on November 9, 2015)

10.9

  Employment Agreement,  dated  February  23,  2015,  between  of  GrowGeneration  Corp.  and  Jason  Dawson  (Incorporated  by  reference  to  Exhibit 10.9  to

the Amendment No. 1 to Registration Statement on Form S-1 as filed on May 11, 2016)

10.10

10.11

  Form of Indemnification Agreement (Incorporated by reference to Exhibit 10.10 to the Registration Statement on Form S-1 as filed on November 9, 2015)

  Asset Purchase Agreement dated April 14, 2014 between GrowGeneration Pueblo Corp. and Southern Colorado Garden Supply Corp. (d/b/a Pueblo Hydroponics)

(Incorporated by reference to Exhibit 10.11 to the Amendment No. 2 to Registration Statement on Form S-1 as filed on June 15, 2016)

10.12

  Inventory Purchase Agreement dated May 10, 2015 between Grow Generation Pueblo Corp. and Happy Grow Lucky, LLC (Incorporated by reference  to Exhibit

10.12 to the Amendment No. 1 to Registration Statement on Form S-1 as filed on May 11, 2016)

10.13

  Inventory Purchase Agreement  dated April  10,  2015  between  Grow  Generation  Pueblo  Corp.  and  Green  Growers  Corp.  (Incorporated  by  reference  to  Exhibit

10.13 to the Amendment No. 1 to Registration Statement on Form S-1 as filed on May 11, 2016)

10.14

  Inventory Purchase Agreement dated October 28, 2015 between GrowGeneration California Corp. and Sweet Leaf Hydroponics, Inc. dba Mad  Max Hydroponics

(Incorporated by reference to Exhibit 10.14 to the Amendment No. 1 to Registration Statement on Form S-1 as filed on May 11, 2016)

10.15

  Lease, effective  as  of  June  1,  2014,  by  and  between  GrowGeneration  Pueblo  Corp.  and  Sunshine  Properties.  (Incorporated  by  reference to  Exhibit  10.15  to

the Registration Statement on Form S-1 as filed on November 9, 2015)

10.16

  Lease, effective as of May 27, 2014, by and between GrowGeneration Pueblo Corp. and Joe and Renee Prutch. (Incorporated by reference to  Exhibit  10.16  to

the Registration Statement on Form S-1 as filed on November 9, 2015)

10.17

  Lease, effective  as  of  June  1,  2014,  by  and  between  GrowGeneration  Pueblo  Corp.  and  Jannie  Coyne.  (Incorporated  by  reference  to  Exhibit 10.17  to

the Registration Statement on Form S-1 as filed on November 9, 2015)

10.18

  Lease, effective  as  of  May  27,  2014,  by  and  between  GrowGeneration  Pueblo  Corp.  and  Larry  Schreder.  (Incorporated  by  reference  to Exhibit  10.18  to

the Registration Statement on Form S-1 as filed on November 9, 2015)

10.19

  Lease, effective as of June 11, 2015 by and between GrowGeneration Pueblo Corp. and Bill and Bonnie Holland. (Incorporated by reference to Exhibit 10.19 to

the Registration Statement on Form S-1 as filed on November 9, 2015)

10.20

  Lease, effective as of August 7, 2105, by and between GrowGeneration Pueblo Corp. and Colorado Place Center (Incorporated by reference to Exhibit 10.20 to

the Registration Statement on Form S-1 as filed on November 9, 2015)

31

 
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
 
10.21

  Lease, effective  as  of  December  1,  2014,  by  and  between  GrowGeneration  Pueblo  Corp.  and  PurRecycling  Corporation  dba  Terra  Firma Recycling/Fund.

(Incorporated by reference to Exhibit 10.21 to the Registration Statement on Form S-1 as filed on November 9, 2015)

10.22

  Lease, effective  as  of  February  1,  2016,  by  and  between  GrowGeneration  California  Corp.  and  David  Cates  (Incorporated  by  reference to  Exhibit  10.22  to

the Amendment No. 1 to Registration Statement on Form S-1 as filed on May 11, 2016)

10.23

  Consulting Agreement  dated  April  10,  2015  by  and  between  GrowGeneration  Corp.  and  Duane  Nunez  (Incorporated  by  reference  to  Exhibit  10.23 to

the Registration Statement on Form S-1 as filed on November 9, 2015)

10.24

  Consulting Agreement dated May 10, 2015 by and between Grow Generation Pueblo Corp. and Lindsay Schmitt and Cody Schmitt (Incorporated by reference to

Exhibit 10.24 to the Registration Statement on Form S-1 as filed on November 9, 2015)

10.25

  Consulting Agreement dated October 28, 2105 by and between GrowGeneration California Corp. and Troy Sowers (Incorporated by reference to Exhibit 10.25 to

the Registration Statement on Form S-1 as filed on November 9, 2015)

10.26

  Lease, dated  as  of  January  25,  2016,  by  and  between  GrowGeneration  Corp.  and  The  Henry  Fund  LLC  (Incorporated  by  reference  to  Exhibit 10.26  to

the Amendment No. 1 to Registration Statement on Form S-1 as filed on May 11, 2016)

10.27

  Inventory Purchase Agreement  dated  November  28,  2015  between  Grow  Generation  Pueblo  Corp.  and  Greenhouse  Tech  Inc.  (Incorporated  by  reference  to

Exhibit 10.27 to the Amendment No. 1 to Registration Statement on Form S-1 as filed on May 11, 2016)

10.28

  Form of Subscription Agreement for GrowGeneration Corp.’s 201 6 private placement (Incorporated by reference to Exhibit 10.28  to the Amendment No. 1 to

Registration Statement on Form S-1 as filed on May 11, 2016)

10.29

10.30

10.31

10.32

10.33

10.34

10.35

Commercial Lease, dated July 16, 2016, by and between GrowGeneration Pueblo Corp. and Sierra Services Group LLC (Incorporated by reference to  Exhibit
99.1 to the Current Report on Form 8-K as filed on July 27, 2016)

Commercial Lease, dated July 19, 2016, by and between GrowGeneration Pueblo Corp. and Platt River Drive, LLC (Incorporated by reference to Exhibit 99.2 to
the Current Report on Form 8-K as filed on July 27, 2016)

Commercial Lease, dated  September 27, 2016, by and between GrowGeneration Pueblo Corp. and Claudine L. Williams, Trustee for the  Harlan  H.  Williams
Trust (Incorporated by reference to Exhibit 99.1 to the Current Report on Form 8-K as filed on October 5, 2016)

Commercial Lease,  dated  November  14,  2016,  by  and  between  GrowGeneration  Nevada  Corp.  and  Middlefork  Holdings  LLC  (Incorporated  by  reference to
Exhibit 99.1 to the Current Report on Form 8-K as filed on November 22, 2016)

Commercial Lease, dated January 30, 2017, by and between GrowGeneration Pueblo Corp. and D.F. Nickerson LLC (Incorporated by reference to Exhibit 99.1 to
the Current Report on Form 8-K as filed on February 1, 2017)

Commercial Lease,  dated  February  1,  2017,  by  and  between  GrowGeneration  Pueblo  Corp.  and  Manchester  Commercial  Holdings,  LLC  (Incorporated by
reference to Exhibit 99.2 to the Current Report on Form 8-K as filed on February 1, 2017)

Asset Purchase  Agreement,  dated  February  1,  2017,  by  and  among  GrowGeneration  Corp.,  GrowGeneration  California  Corp.,  and  Morgan Pagenkopf
(Incorporated by reference to Exhibit 99.1 to the Current Report on Form 8-K as filed on February 14, 2017)

32

 
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
 
 
10.36

10.37

10.38

Commercial Lease, dated February 1, 2017, by and between GrowGeneration California Corp. and Andrew Brown (Incorporated by reference to Exhibit 99.2 to
the Current Report on Form 8-K as filed on February 14, 2017)

Form of Securities Purchase Agreement for GrowGeneration Corp.’s private placement in March 2017 (Incorporated by reference  to Exhibit 99.1 to the Current
Report on Form 8-K as filed on March 16, 2017)

Form of Warrant for GrowGeneration Corp.’s private placement in March 2017 (Incorporated by reference to Exhibit 99.2 to  the Current Report on Form 8-K as
filed on March 16, 2017)

21.1

  List of  Subsidiaries  of  GrowGeneration  Corp.  (Incorporated  by  reference  to  Exhibit  21.1  to  the  Registration  Statement  on  Form S-1  as  filed  on  November  9,

2015)

101.INS

  XBRL Instance Document (Filed herewith.)

101.SCH

  XBRL Taxonomy Extension Schema Document (Filed herewith.)

101.CAL

  XBRL Taxonomy Extension Calculation Linkbase Document (Filed herewith.)

101.LAB

  XBRL Taxonomy Extension Label Linkbase Document (Filed herewith.)

101.PRE

  XBRL Taxonomy Extension Presentation Linkbase Document (Filed herewith.)

101.DEF

  XBRL Taxonomy Extension Definition Linkbase Definition (Filed herewith.)

31.1

31.2

32.1

32.2

  Rule 13a-14(a)/15d-14(a) Certification of Chief Executive Officer (Filed herewith.)

  Rule 13a-14(a)/15d-14(a) Certification of Principal Financial and Accounting Officer (Filed herewith.)

  Section 1350 Certification of Chief Executive Officer (Filed herewith.)

  Section 1350 Certification of Principal Financial and Accounting Officer (Filed herewith.)

33

 
 
 
 
   
 
 
   
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
 
In accordance with the requirements of the Exchange Act, the registrant caused this report to be signed on its behalf by the undersigned thereunto duly authorized on March 31,
2017.

 SIGNATURES

GROWGENERATION CORP.

By:

By:

/s/ Darren Lampert
Name:  Darren Lampert
Title:    Chief Executive Officer (Principal Executive Officer)

/s/ Irwin Lampert
Name:  Irwin Lampert
Title:    Chief Financial Officer (Principal Financial Officer)

KNOW ALL  MEN  BY  THESE  PRESENTS,  that  we,  the  undersigned  officers  and  directors  GrowGeneration  Corp.,  a  Colorado  corporation  (the  “Registrant”),  do
hereby constitute and appoint Darren Lampert and Irwin Lampert, and each of them, as his or her true and lawful attorney-in-fact and agents, with full power of substitution and
re-substitution, for him and in his name, place, and stead, in any and all capacities, to sign any and all amendments to this Annual Report on Form 10-K, and to file the same,
with all exhibits thereto, and other documents in connection therewith, with the Securities and Exchange Commission, granting unto said attorneys-in-fact and agents, and each
of them, full power and authority to do and perform each and every act and thing requisite and necessary to be done in connection therewith, as fully to all intents and purposes
as he might or could do in person, hereby ratifying and confirming that all said attorneys-in-fact and agents, or any of them or their or his substitute or substitutes, may lawfully
do or cause to be done by virtue hereof.

Pursuant to the requirements of the Securities Exchange Act of 1934, this Annual Report on Form 10-K has been signed below by the following persons on behalf of

the Registrant and in the capacities and on the dates indicated.

/s/ Darren Lampert
Darren Lampert

/s/ Irwin Lampert
Irwin Lampert

/s/ Michael Salaman
Michael Salaman

/s/ Stephen Aiello
Stephen Aiello

/s/ Jody Kane
Jody Kane

Person

Capacity

  Chief Executive Officer and Director

(Principal Executive Officer)

  Chief Financial Officer

(Principal Financial and Accounting Officer)

President and Director

  Director

  Director

34

Date

March 31, 2017

March 31, 2017

March 31, 2017

March 31, 2017

March 31, 2017

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EXHIBIT 31.1

I, Darren Lampert, the Principal Executive Officer of GrowGeneration Corp. (the “Company”), certify that:

1. I have reviewed this Form 10-K of the Company;

OFFICER'S CERTIFICATE PURSUANT TO SECTION 302

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of
the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results
of operations and cash flows of the Company as of, and for, the periods presented in this report;

4. The Company’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e)
and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the Company and have:

a.  Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and  procedures  to  be  designed  under  our  supervision,  to  ensure  that  material
information relating to the Company, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this
report is being prepared;

b. Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable
assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for  external  purposes  in  accordance  with  generally  accepted  accounting
principles;

c. Evaluated the effectiveness of the Company's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls
and procedures, as of the end of the period covered by this report based on such evaluation; and

d. Disclosed in this report any change in the Company’s internal control over financial reporting that occurred during the Company’s most recent fiscal quarter (the Company’s
fourth  fiscal  quarter  in  the  case  of  an  annual  report)  that  has  materially  affected,  or  is  reasonably  likely  to  materially  affect,  the  Company’s  internal  control  over  financial
reporting; and

5. The Company’s other certifying officer and I have disclosed, based on my most recent evaluation of internal control over financial reporting, to the Company's auditors and
the audit committee of the Company's board of directors (or persons performing the equivalent functions):

a. All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the
Company's ability to record, process, summarize and report financial information; and

b. Any fraud, whether or not material, that involves management or other employees who have a significant role in the Company's internal control over financial reporting. 

Dated: March 31, 2017

By: 

/s/ Darren Lampert 
Darren Lampert
Chief Executive Officer 
(Principal Executive Officer) 

  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EXHIBIT 31.2

I, Irwin Lampert, the Principal Financial Officer of GrowGeneration Corp. (the “Company”), certify that:

1. I have reviewed this Form 10-K of the Company;

OFFICER'S CERTIFICATE PURSUANT TO SECTION 302

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of
the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results
of operations and cash flows of the Company as of, and for, the periods presented in this report;

4. The Company’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e)
and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the Company and have:

a.  Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and  procedures  to  be  designed  under  our  supervision,  to  ensure  that  material
information relating to the Company, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this
report is being prepared;

b. Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable
assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for  external  purposes  in  accordance  with  generally  accepted  accounting
principles;

c. Evaluated the effectiveness of the Company's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls
and procedures, as of the end of the period covered by this report based on such evaluation; and

d. Disclosed in this report any change in the Company’s internal control over financial reporting that occurred during the Company’s most recent fiscal quarter (the Company’s
fourth  fiscal  quarter  in  the  case  of  an  annual  report)  that  has  materially  affected,  or  is  reasonably  likely  to  materially  affect,  the  Company’s  internal  control  over  financial
reporting; and

5. The Company’s other certifying officer and I have disclosed, based on my most recent evaluation of internal control over financial reporting, to the Company's auditors and
the audit committee of the Company's board of directors (or persons performing the equivalent functions):

a. All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the
Company's ability to record, process, summarize and report financial information; and

b. Any fraud, whether or not material, that involves management or other employees who have a significant role in the Company's internal control over financial reporting. 

Dated: March 31, 2017

By:

 /s/ Irwin Lampert 
Irwin Lampert
Chief Financial Officer 
(Principal Financial Officer)

 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350, 
AS ADOPTED PURSUANT TO SECTION 906 OF 
THE SARBANES-OXLEY ACT OF 2002

EXHIBIT 32.1

In  connection  with  the Annual  Report  of  GrowGeneration  Corp.  (the  “Company”)  on  Form  10-K  for  the  period    ended  December  31,  2016  as  filed  with  the  Securities  and
Exchange Commission on the date hereof (the “Report”), I, Darren Lampert, Principal  Executive  Officer of the Company, certify,  pursuant to 18 U.S.C.  ss.1350, as adopted
pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:

(1)  The Report fully complies with the  requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2)  The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

A signed original of this written statement required by Section 906 has been provided to the undersigned and will be retained by the Company and furnished to the Securities
and Exchange Commission or its staff upon request.

Dated: March 31, 2017

By:

/s/ Darren Lampert 
Darren Lampert
Chief Executive Officer 
(Principal Executive Officer)

 
 
  
  
  
 
 
 
 
 
 
 
 
 
CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350, 
AS ADOPTED PURSUANT TO SECTION 906 OF 
THE SARBANES-OXLEY ACT OF 2002

EXHIBIT 32.2

In  connection  with  the Annual  Report  of  GrowGeneration  Corp.  (the  “Company”)  on  Form  10-K  for  the  period    ended  December  31,  2016  as  filed  with  the  Securities  and
Exchange Commission on the date hereof (the “Report”), I, Irwin Lampert, Principal  Financial  Officer of the Company, certify,  pursuant to 18 U.S.C.  ss.1350, as adopted
pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:

(1)  The Report fully complies with the  requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2)  The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

A signed original of this written statement required by Section 906 has been provided to the undersigned and will be retained by the Company and furnished to the Securities
and Exchange Commission or its staff upon request.

Dated: March 31, 2017

By:

/s/ Irwin Lampert 
Irwin Lampert
Chief Financial Officer 
(Principal Financial Officer)