Quarterlytics / Consumer Cyclical / Specialty Retail / GrowGeneration Corp.

GrowGeneration Corp.

grwg · NASDAQ Consumer Cyclical
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Ticker grwg
Exchange NASDAQ
Sector Consumer Cyclical
Industry Specialty Retail
Employees 289
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FY2023 Annual Report · GrowGeneration Corp.
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Table of Contents

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549 

FORM 10-K

x ANNUAL REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the Fiscal year ended December 31, 2023

OR

¨ TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from _________ to __________ 

Commission File Number 333-207889 

GROWGENERATION CORP.
(Exact name of registrant as specified in its charter)

Colorado
(State or Other Jurisdiction of 
Incorporation or Organization)

5619 DTC Parkway, Suite 900
Greenwood Village, Colorado
(Address of Principal Executive Offices)

46-5008129
(I.R.S. Employer 
Identification No.)

80111
(Zip Code)

(800) 935-8420
(Registrant’s telephone number, including area code) 

Securities registered pursuant to Section 12(b) of the Exchange Act: 

Title of each class
Common Stock, par value $0.001 per share

Trading symbol
GRWG

Name of each exchange on which registered
The NASDAQ Stock Market LLC

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.  Yes ¨ No x

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Exchange Act. Yes ¨ No x 

Securities registered pursuant to Section 12(g) of the Exchange Act: None

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such
shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes x No ¨

Indicate by check mark whether the registrant has submitted electronically Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of
this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).  Yes x No ¨

Indicate by check mark whether the Registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth
company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange
Act. 

Large accelerated filer

Accelerated filer
Non-accelerated filer

¨
x
¨

Smaller reporting company
Emerging Growth Company

¨
¨

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial
accounting standards provided pursuant to Section 13(a) of the Exchange Act.  ¨

Indicate  by  check  mark  whether  the  registrant  has  filed  a  report  on  and  attestation  to  its  management’s  assessment  of  the  effectiveness  of  its  internal  control  over  financial
reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report. Yes x No ¨

If securities are registered pursuant to Section 12(b) of the Exchange Act, indicate by check mark whether the financial statements of the registrant included in the filing reflect
the correction of an error to previously issued financial statements.  ¨

Indicate  by  check  mark  whether  any  corrections  of  an  error  to  previously  issued  financial  statements  are  restatements  that  required  a  recovery  analysis  of  incentive-based
compensation received by any of the registrant’s executive officers during the relevant recovery period pursuant to §240.10D-1(b). ¨

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  Yes ¨  No x 

State the aggregate market value of the voting and non-voting common equity held by non-affiliates computed by reference to the price at which the common equity was last
sold, or the average bid and asked price of such common equity, as of June 30, 2023: $198,511,173. 

As of February 29, 2024, the Company had 61,504,051 shares of its common stock issued and outstanding, par value $0.001 per share. 

Document Incorporated by Reference

Portions of a Definitive Proxy Statement for the registrant's 2024 Annual Meeting of Shareholders, which will be filed with the Securities and Exchange Commission within 120
days after the close of the fiscal year covered by this Form 10-K, are incorporated into Part III of this Form 10-K.

Table of Contents

TABLE OF CONTENTS

PART I

Business
Risk Factors
Unresolved Staff Comments
Cybersecurity
Properties
Legal Proceedings
Mine Safety Disclosures

PART II

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
Selected Financial Data
Management’s Discussion and Analysis of Financial Condition and Results of Operations
Quantitative and Qualitative Disclosures About Market Risk
Financial Statements and Supplementary Data
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
Controls and Procedures
Other Information

PART III

Directors, Executive Officers and Corporate Governance
Executive Compensation
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
Certain Relationships and Related Transactions, and Director Independence
Principal Accountant Fees and Services

Item 1.
Item 1A.
Item 1B.
Item 1C.
Item 2.
Item 3.
Item 4.

Item 5.
Item 6.
Item 7.
Item 7A.
Item 8.
Item 9.
Item 9A.
Item 9B.

Item 10.
Item 11.
Item 12.
Item 13.
Item 14.

PART IV

Item 15.

Exhibits, Financial Statement Schedules

Signatures

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6
14
15
16
17
17

18
19
20
28
F-1
31
31
33

34
35
35
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35

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Forward-Looking Information

PART I

This Annual Report of GrowGeneration Corp. on Form 10-K contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended,
and  Section  21E  of  the  Securities  Exchange  Act  of  1934,  as  amended,  which  are  subject  to  risks  and  uncertainties.  Forward-looking  statements  generally  can  be  identified
through the use of words such as “guidance,” “outlook,” “projected,” “may,” “likely,” “anticipates,” “believes,” “expects,” “estimates,” “plans,” “intends,” “objectives,”
and  similar  expressions.  These  statements  reflect  management’s  best  judgment  based  on  factors  known  at  the  time  of  such  statements.  Actual  events  or  results  may  differ
materially from those discussed herein. The forward-looking statements contained in this Annual Report on Form 10-K have been compiled by our management on the basis of
assumptions made by management and considered by management to be reasonable. Our future operating results, however, are impossible to predict and no representation,
guaranty, or warranty is to be inferred from those forward-looking statements. The assumptions used for purposes of the forward-looking statements contained in this Annual
Report on Form 10-K represent estimates of future events and are subject to uncertainty as to possible changes in economic, legislative, industry, and other circumstances. As a
result,  the  identification  and  interpretation  of  data  and  other  information  and  their  use  in  developing  and  selecting  assumptions  from  and  among  reasonable  alternatives
require the exercise of judgment. To the extent that the assumed events do not occur, the outcome may vary substantially from anticipated or projected results, and, accordingly,
no  opinion  is  expressed  on  the  achievability  of  those  forward-looking  statements.  No  assurance  can  be  given  that  any  of  the  assumptions  relating  to  the  forward-looking
statements  specified  in  the  following  information  are  accurate,  and  we  assume  no  obligation  to  update  any  such  forward-looking  statements,  except  as  required  by  federal
securities laws. There may be additional risks, uncertainties, and other factors that we do not currently view as material or that are not necessarily known.

Use of Certain Terms

Unless  the  context  otherwise  requires,  the  terms  “Company”,  “we”,  “our”,  “ours”  “us”  and  “GrowGeneration”  as  used  in  this  Annual  Report  on  Form  10-K  refer  to
GrowGeneration  Corp.  and  its  subsidiaries,  including  GrowGeneration  USA,  Inc.,  GrowGeneration  Canada  Corp.,  GrowGeneration  Proprietary  Brands,  Inc.,  and  GGen
Distribution Corp., on a combined basis.

Public Announcements

We may announce material business and financial information to our investors using our investor relations website (https://ir.growgeneration.com/). We therefore encourage
investors and others interested in GrowGeneration to review the information that we make available on our website, in addition to following our filings with the Securities and
Exchange Commission (“SEC”), webcasts, press releases, and conference calls.

We file annual, quarterly, and current reports, proxy statements, and other information with the SEC electronically through the SEC’s Electronic Data Gathering, Analysis,
and  Retrieval  (“EDGAR”)  system.  The  SEC  maintains  a  website,  www.sec.gov,  that  contains  reports,  proxy  and  information  statements,  and  other  information  regarding
companies that file electronically with the SEC through EDGAR, which are available free of charge.

We also make available free of charge through our investor relations website our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-
K, and amendments to those reports filed or furnished pursuant to Section 13(a) or 15(d) of the Exchange Act as soon as reasonably practicable after we electronically file such
material with, or furnish it to, the SEC. We are not, however, including any information contained on our website, or information that may be accessed through links on our
website, as part of, or incorporating such information by reference into, this report.

ITEM 1. BUSINESS

BACKGROUND

GrowGeneration Corp. (together with all of its direct and indirect wholly owned subsidiaries, collectively "GrowGeneration" or the "Company") was incorporated in Colorado
in 2014. Since then, GrowGeneration has grown from a small chain of specialty retail hydroponic and organic garden centers to a multifaceted business with diverse assets.
Today, GrowGeneration operates two major lines of business: its Cultivation and Gardening segment, composed of the Company's hydroponic and organic gardening business;
and its Storage Solutions segment, composed of the Company's benching, racking, and storage solutions business.

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BUSINESS SEGMENTS

During the fourth quarter of 2023, the Company realigned it operating and reportable segments to correspond with changes to its operating model, management structure, and
internal reporting and to better align with how the Chief Executive Officer makes operating decisions, allocates resources, and assesses performance. Accordingly, the Company
identified  two  operating  segments,  each  its  own  reportable  segment,  based  on  its  major  lines  of  business:  the  Cultivation  and  Gardening  segment  and  the  Storage  Solutions
segment.  Comparative  prior  period  disclosures  in  this Annual  Report  on  Form  10-K  have  been  recast  to  conform  to  the  current  segment  presentation.  Refer  to  Note  14,
Segments, of the Consolidated Financial Statements included in Item 8 of this Annual Report on Form 10-K ("Consolidated Financial Statements") for additional information
regarding the Company's reportable segments.

Cultivation and Gardening

GrowGeneration  is  a  leading  developer,  marketer,  retailer,  and  distributor  of  products  for  both  indoor  and  outdoor  hydroponic  and  organic  gardening.  We  are  dedicated  to
providing best-in-class selection, service, and solutions to all types of cultivators.

The Company's main business strategy has been to consolidate assets within the fragmented hydroponics industry to leverage efficiencies of a centralized organization. As a
result, we have built a business that is driven by a wide selection of products, a strong portfolio of proprietary brands, a solutions-driven staff located in strategic markets around
the country, and pick, pack, ship distribution and fulfillment capabilities.

GrowGeneration carries and sells thousands of products, including nutrients, additives, growing media, lighting, environmental control systems, and other products for indoor
and outdoor cultivation. Our products are capable of growing and maximizing yield and quality of a wide range of plants, from fruits and vegetables in backyards to cannabis
and  hemp  in  state-of-the-art  commercial  cultivation  facilities.  Our  products  include  proprietary  brands  such  as  Charcoir,  Drip  Hydro,  Power  Si,  Ion  lights,  The  Harvest
Company, and more, the development and expansion of which are a key component of the Company's growth strategy.

We make our products available to growers through a variety of channels, including hydroponic retail locations, a commercial sales teams serving commercial cultivators, an
online platform for cultivators at growgeneration.com, and a wholesale business, HRG Distribution, that markets to resellers in both the hydroponic and traditional gardening
markets. Management believes that the Company has the largest chain of specialty retail hydroponic and organic garden centers in the U.S., with 50 retail locations across 18
states  as  of  December  31,  2023.  The  total  physical  footprint  of  our  Cultivation  and  Gardening  business  spans  over  942,000  square  feet  of  retail  and  warehouse  space,  with
garden centers and distribution and fulfillment centers strategically located throughout the U.S. to deliver product and service to customers quickly and efficiently.

Storage Solutions

Our Storage Solutions business, branded as "Mobile Media" or "MMI," provides customized storage solutions designed to enhance profitability, productivity, and efficiency for
our  customers  by  allowing  them  to  save  space  and  increase  storage  capacity.  We  cater  to  diverse  markets  with  our  products  and  services,  including  agriculture,  retail,
warehousing, office and administrative, food service, hospitality, golf and country clubs, and more. Our products include high-density mobile storage systems, static shelving,
and other accessories such as desks, lockers, safes, and secured storage, offering a solution for every storage need. MMI also offers a wide variety of services, including site
surveys, floor plan designs, capacity analysis, seismic calculations, permitting, and installation, in order to provide a comprehensive, turnkey solution for customers. Based in
the Hudson Valley, New York, the MMI team has decades of experience successfully completing projects throughout the U.S., Canada, and Mexico.

MARKETS

Hydroponics and Gardening

Hydroponics  is  a  specialized  method  of  growing  plants  using  mineral  nutrient  solutions  in  a  water  solvent,  as  opposed  to  soil.  This  method  is  typically  used  for  indoor
cultivation  to  allow  growers  to  better  regulate  and  control  growing  conditions,  including  nutrient  delivery,  light,  air,  water,  humidity,  pests,  and  temperature.  Hydroponic
growers benefit from these techniques by producing crops faster and with higher yields and quality as compared to traditional soil-based growers.

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Controlled-environment agriculture ("CEA") is a technology-based approach to maintain optimal growing conditions throughout the development of a crop. Production takes
place  within  an  enclosed  growing  structure,  such  as  a  greenhouse  or  building,  which  can  produce  crops regardless  of  the  season  or  weather  conditions  in  a  controlled
environment with increased yield and quality compared to traditional outdoor growers. Plants are often grown using hydroponic methods in order to supply precise amounts of
water and nutrients to the root zone. CEA optimizes the use of resources such as water, energy, space, capital, and labor.

Indoor growing techniques and hydroponic products are being utilized in new and emerging industries or segments, including the growing of cannabis and hemp. The products
we sell and the expert knowledge we provide are in demand due to the ever-increasing legalization of plant-based medicines, primarily cannabis and hemp, and the increasing
number of licensed cultivation facilities. When commercial customers gain new cultivation licenses, they need lighting, benching, environmental control systems, irrigation,
fertigation,  and  other  products  to  outfit  their  facilities.  Existing  facilities  also  need  consumable  products  for  operations,  as  well  as  equipment  updates  from  time  to  time.
Commercial customers typically purchase large dollar amounts and sizes of products. Vertical farms producing organic fruits and vegetables also utilize hydroponics due to a
rising shortage of farmland and environmental vulnerabilities, including drought, severe weather conditions, and pests.

Our  target  customers  include  commercial  and  craft  growers,  as  well  as  home  growers,  in  the  plant-based  medicine  market,  and  commercial  and  home  gardeners  who  grow
organic  herbs,  fruits,  and  vegetables.  We  recently  launched  a  new  brand,  The  Harvest  Company,  specifically  targeted  at  customers  who  grow  organic  herbs,  fruits,  and
vegetables. Additionally, through our brand HRG Distribution, we distribute many of our products, including our proprietary products, to wholesalers, resellers, and retailers in
the specialty retail hydroponic and organic gardening industry, and we intend to expand such distribution to the traditional gardening industry in the near future.

Storage Solutions

Target  customers  for  our  Storage  Solutions  segment  generally  include  small,  mid-size,  and  large  businesses  in  need  of  vertical  space-saving  solutions.  The  majority  of  our
customers  seek  a  design  that  is  custom  tailored  to  their  space  and  brand  in  an  effort  to  maximize  storage  capacity  or  gain  space  in  their  real  estate  footprint.  Many  of  our
customers are involved in the construction and design industries and include retailers, general contractors, and architects involved in new constructions and remodels for retail
stores as well as fulfillment centers. Our customer base also includes the golf industry, specifically country clubs needing to store more club bags and optimize their existing
space, as well as commercial cultivators needing benching and racking for indoor grow operations.

COMPETITION

Cultivation and Gardening

The  markets  in  which  we  sell  our  Cultivation  and  Gardening  products  are  highly  competitive.  Our  key  competitors  include  many  local  and  national  vendors  of  gardening
supplies, local product resellers of hydroponic and other specialty growing equipment and supplies, and online product resellers and large online marketplaces such as Amazon
and  eBay.  Our  industry  is  highly  fragmented,  with  hundreds  of  specialty  hydroponic  and  organic  gardening  product  retailers  and  distributors  throughout  the  U.S.  by
management's estimates.

Notwithstanding the foregoing, we believe we compete effectively in our industry by delivering a one-stop shopping experience that includes the widest selection of hydroponic
products,  end-to-end  solutions  for  all  types  of  cultivation  environments,  in-store  sales  and  product  support,  direct  manufacturer  pricing,  and  industry-leading  expertise  and
customer service. In addition, as we continue increasing the scope of our operations, including distribution, as well as expanding our portfolio of proprietary brands, we expect
to continue to purchase inventory at lower volume prices, which we expect will enable us to price competitively and deliver the products that our customers are seeking.

Storage Solutions

Our  Storage  Solutions  segment  faces  competition  from  a  variety  of  competitors.  Competitors  vary  by  size,  from  large,  broad-line  distributors  to  small,  local  and  regional
competitors. We believe we differentiate ourselves by supplying a range of shelving options, accessories, and services to any market in need of a vertical space-saving solution.

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PROPRIETARY BRANDS

As  part  of  its  one-stop  solution,  GrowGeneration  provides  its  customers  with  a  wide  selection  of  top  quality  products  across  all  categories. A  key  part  of  that  selection  of
products is GrowGeneration's own portfolio of industry-leading proprietary brands, including Ion Lighting, PowerSi monosilicic acid, Charcoir coco pots, cubes, and medium,
Drip  Hydro  liquid  and  powder  nutrients  and  additives,  MMI  benching,  racking,  and  storage  solutions,  The  Harvest  Company  gardening  tools  and  accessories,  and  other
products. We believe that building proprietary brand offerings will not only drive positive experiences and outcomes for customers, but also will have a positive impact on our
margins and profitability. As a company of growers ourselves, we understand the ever-changing needs and technologies within our industry and seek to acquire and develop a
strong portfolio of proprietary products for our customers.

CUSTOMERS AND SUPPLIERS

We market our products primarily to customers located in the U.S. and its territories. We also occasionally transact with customers located outside the U.S. and its territories,
particularly with customers located in international markets where cannabis is legal for medicinal or non-medicinal use.

Our key customers vary by location and segment. No single customer accounted for more than 10% of our net revenues for the years ended December 31, 2023, 2022, and
2021.

We source our products from numerous different manufacturers and distributors located both within and outside the U.S. Although the Company generally expects to maintain
relationships with its suppliers, the loss of any single supplier would not be expected to have a severe impact on our business because of the competitive nature of the products
that we sell. Certain components, ingredients, or other inputs for products we sell, however, may be limited source inputs, and a shortage, price shock, or other circumstance that
disrupts our ability to source such inputs in the quantities we require, in a timely manner, and for a reasonable price may have an adverse impact on our business.

ACQUISITIONS AND OTHER GROWTH STRATEGIES

GrowGeneration's main growth strategy has been to consolidate assets within the fragmented hydroponics industry to leverage efficiencies of a centralized organization. As a
result, we have built a business that is driven by a wide selection of products, a strong portfolio of proprietary brands, a solutions-driven staff located in strategic markets around
the country, and pick, pack, ship distribution and fulfillment capabilities.

Since its founding in 2014, GrowGeneration has acquired or opened numerous specialty hydroponic and organic gardening center locations. Today, management believes that
the Company has the largest chain of specialty retail hydroponic and organic garden centers in the U.S., with 50 retail locations across 18 states as of December 31, 2023. The
Company has also acquired several other types of businesses within or complimentary to the hydroponic industry, such as online retailers, proprietary products, our distribution
business, HRG Distribution, and our benching, racking, and storage solutions business, MMI.

Currently,  the  Company's  main  growth  strategies  for  its  Cultivation  and  Gardening  segment  include  expanding  its  commercial  sales  to  sell  more  products  to  commercial
cultivators  for  large  grow  operations,  expanding  its  distribution  capabilities  to  sell  more  products  to  independent  retail  garden  centers  and  other  resellers  for  resale,  and
expanding  and  promoting  its  portfolio  of  proprietary  brands  to  increase  its  market  share,  product  offerings,  and  profitability.  The  Company's  main  growth  strategies  for  its
Storage  Solutions  segment  include  expanding  the  types  of  customers  and  industries  to  which  we  sell  our  products,  including  greater  penetration  in  agriculture  and  golf  and
country clubs. In addition, the Company regularly seeks and evaluates accretive acquisition opportunities with similar or complimentary businesses to those businesses it already
operates.

Refer to Note 12, Acquisitions, of the Consolidated Financial Statements for additional information regarding the Company's acquisitions.

SEASONALITY

Our Cultivation and Gardening business is subject to some seasonal influences. Historically, our highest volume of Cultivation and Gardening sales occurs in our second and
third  fiscal  quarters,  primarily  based  on  the  outdoor  growing  seasons,  and  the  lower  volume  occurs  during  our  first  or  fourth  fiscal  quarters.  Our  Storage  Solutions  sales
generally do not fluctuate seasonally because our Storage Solutions products are largely used indoors only.

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INTELLECTUAL PROPERTY

Our  intellectual  property  includes  our  brands  and  their  related  trademarks,  domain  names  and  websites,  customer  lists  and  affiliations,  product  knowledge  and  technology,
patents, and marketing intangibles. We also hold rights to website addresses related to our business, including websites that are actively used in our day-to-day business such as
www.GrowGeneration.com, www.MMIstorage.com, and www.HRGdist.com. We own several federally registered trademarks, including for "GrowGeneration®", "Where the
Pros Go to Grow®", "MMI®", and our proprietary brands.

SOCIAL ENGAGEMENT

GrowGeneration seeks to support its customers and their communities in various ways. GrowGeneration regularly supports communities through charitable donations to various
causes, both within and outside the hydroponics industry. GrowGeneration has also sponsored social impact organizations and programs, such as the Last Prisoner Project, a
national, nonpartisan nonprofit dedicated to reforming the U.S. criminal justice system through progressive drug policy, and the NEXTGEN Micro Cultivation competition, an
education and training support program for social equity license applicants.

HUMAN CAPITAL RESOURCES

We strive to foster a collaborative and team-oriented culture and view our human capital resources as an ongoing priority. As of March 1, 2024, we employ 400 employees: 372
full-time employees, 28 part-time employees, and no temporary or seasonal workers. Our workforce is diverse in all categories, from 34.5% ethnicity diversity, to 19.8% female
staff  with  several  in  senior  leadership  positions,  to  54.8%  our  workforce  coming  from  the  Millennial  generation.  We  have  no  employees  subject  to  collective  bargaining
agreements, nor have we had any labor-related work stoppages.

We evaluate labor market conditions regularly and believe we offer competitive employment terms, benefits, and incentives to attract and retain employees, including employer
contributions to health and welfare benefits, bonus programs, employee discounts, career development and training opportunities, and wellness programs to engage employees
around mental, physical, financial, and overall wellness. We also engaged a compensation consultant to conduct a compensation analysis, which the consultant delivered in
2022, to assess and improve our key employee compensation packages.

MARKET DEVELOPMENT AND GOVERNMENT REGULATION

We sell products, including hydroponic gardening products, that end users may purchase for use in new and emerging industries, including the growing of cannabis and hemp,
that may not grow or achieve market acceptance in a manner that we can predict. Demand for our products depends on the uncertain acceptance and growth of these industries. 

These  new  and  emerging  industries  are  also  subject  to  varying,  inconsistent,  and  rapidly  changing  laws,  regulations,  administrative  practices,  enforcement,  judicial
interpretations,  and  consumer  perceptions.  For  example,  a  majority  of  U.S.  states  and  territories  have  adopted  frameworks  that  authorize,  regulate,  and  tax  the  cultivation,
processing, sale, and use of cannabis for medicinal and/or non-medicinal use, while the federal Controlled Substances Act and laws of other U.S. states prohibit such activities
and use. Because demand for our products may be negatively impacted depending on how laws, regulations, administrative practices, enforcement, judicial interpretations, and
consumer  perceptions  develop,  we  cannot  reasonably  predict  the  nature  of  such  developments  or  the  effect,  if  any,  that  such  developments  could  have  on  our  business.
Notwithstanding this conflicted legal landscape, we believe that there is a continuing trend towards further legalization that will allow the Company to expand its marketplace
opportunities.

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ITEM 1A. RISK FACTORS

RISKS RELATING TO OUR BUSINESS

We face competition that could prohibit us from developing or increasing our customer base.

Both the specialty gardening and hydroponic industry and storage solutions industry are highly competitive. Companies with much greater financial resources which do not
currently compete with us may be able to adapt their existing operations to sales of gardening and hydroponic products or storage products. Our competitors may also introduce
new competitive products, and manufacturers may sell products direct to consumers. Due to this competition, we may encounter difficulties maintaining or increasing revenues
or profits.

If  we  underestimate  or  overestimate  demand  for  our  products  and  do  not  maintain  appropriate  inventory  levels,  our  net  sales,  working  capital,  or  profitability  could  be
negatively impacted.

In determining the required quantities of our products, we must make judgments and estimates based on production capacity, timing of shipments, inventory levels, market
trends and other factors. Because of the inherent nature of estimates, there could be significant differences between our estimates and the actual amounts of products we require,
which could negatively impact our net sales, profit margins, net earnings, working capital, or cash flow, hinder our ability to meet customer demand, or cause us to incur excess
or obsolete inventory charges.

We identified material weaknesses in our internal control over financial reporting, and if we are unable to achieve and maintain effective internal control over financial
reporting, the accuracy and timing of our financial reporting may be adversely affected, along with investor confidence in our company and, as a result, the value of our
common stock.

Section 404 of the Sarbanes-Oxley Act of 2002 and the related rules and regulations of the SEC require an annual management assessment of the effectiveness of our internal
control  over  financial  reporting.  We  have  hired  additional  accounting  and  financial  staff,  and  leveraged  outside  resources,  with  appropriate  public  company  experience  and
technical accounting knowledge to compile the system and process documentation necessary to perform the evaluation needed to comply with Section 404.

As  part  of  management's  independent  assessment  as  of  December  31,  2023,  we  identified  material  weaknesses  in  our  internal  control  over  financial  reporting  and  our
independent registered public accounting firm issued an adverse opinion on internal control over financial reporting. We are therefore unable to certify that our internal control
over financial reporting is effective.

A “material weakness” is a deficiency, or a combination of deficiencies, in internal control over financial reporting such that there is a reasonable possibility that a material
misstatement  of  our  annual  or  interim  consolidated  financial  statements  will  not  be  prevented  or  detected  on  a  timely  basis.  Our  management  identified  certain  material
weaknesses as discussed in Item 9A of this report. These material weaknesses could result in a misstatement of account balances or disclosures that would result in a material
misstatement to the annual or interim financial statements that would not be prevented or detected on a timely basis. Our failure to implement and maintain effective internal
control  over  financial  reporting  could  result  in  errors  in  our  consolidated  financial  statements  that  could  result  in  a  restatement  of  our  consolidated  financial  statements  and
cause us to fail to meet our reporting obligations.

Because we are unable to conclude that our internal control over financial reporting is effective, and our independent registered public accounting firm determined that we have
material weaknesses and significant deficiencies in our internal control over financial reporting, we could lose investor confidence in the accuracy and completeness of our
financial reports, the market price of our common stock could decline, and we could be subject to sanctions or investigations by the SEC or other regulatory authorities. Failure
to remedy any material weakness in our internal control over financial reporting, or to implement or maintain other effective control systems required of public companies,
could also restrict our future access to capital.

We have taken several actions towards remediating these material weaknesses as discussed in Item 9A of this report. Although we have  taken  steps  to  address  the  material
weaknesses, we are still in the process of completing the remediation and the steps we are taking may not be sufficient to remediate our material weaknesses or prevent future
material weaknesses or significant deficiencies from occurring. We can give no assurance that additional material weaknesses in our internal control over financial reporting
will not be identified in the future.

We  may  not  successfully  develop  new  products  or  improve  existing  products,  or  successfully  manage  various  risks  that  we  may  be  exposed  to  in  connection  with  our
proprietary brand offerings.

We expect to continue to grow our portfolio of proprietary brand offerings and have invested in development and procurement resources and marketing efforts relating to our
proprietary brand offerings to meet evolving consumer needs

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and  regulatory  requirements.  We  may  not  be  successful  in  developing,  manufacturing,  and  marketing  new  products  or  product  innovations  that  satisfy  consumer  needs  or
regulatory requirements in a timely manner. If we fail to successfully develop, manufacture, and market new products or product innovations, or if we fail to reach existing and
potential consumers, our ability to maintain or grow our market share may be adversely affected, which in turn could adversely affect our business, financial condition, and
results of operations. In addition, the development and introduction of new products and product innovations require development and marketing expenditures, which we may
not recoup if such new products or innovations do not achieve market acceptance.

Although we believe that our proprietary brand products offer value to our customers at each price point and provide us with higher gross margins than comparable third-party
branded products we sell, the expansion of our proprietary brand offerings also subjects us to certain specific risks in addition to those discussed elsewhere in this section, such
as:

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•

Potential mandatory or voluntary product recalls;
Increased regulatory compliance burdens, and potential product liability exposure;
Potential competition with our vendors’ products, which may adversely affect our vendor relationships;
Our ability to successfully obtain, maintain, protect, and enforce our intellectual property and proprietary rights (including defending against counterfeit, grey-market,
infringing, or otherwise unauthorized goods); and
Our ability to successfully navigate and avoid claims related to the proprietary rights of third parties.

A  significant  interruption  in  the  operation  of  our  or  our  suppliers’  facilities  could  impact  our  capacity  to  produce  products  and  service  our  customers,  which  could
adversely affect revenues and earnings.

Operations at our suppliers’ facilities are subject to disruption for a variety of reasons, including fire, flooding, or other natural disasters, disease outbreaks or pandemics, acts of
war, terrorism, government shut-downs, and work stoppages. A significant interruption in the operation of our suppliers’ facilities, especially for those products manufactured at
a limited number of facilities, such as our proprietary brand products, could significantly impact our capacity to sell products and service our customers in a timely manner,
which could have a material adverse effect on our customer relationships, revenues, profits, and financial position.

The manufacture of some of our products is complex and requires precise, high-quality manufacturing that is difficult to achieve. We have in the past, and may in the future,
experience  difficulties  in  manufacturing  our  products  on  a  timely,  cost-effective  basis  and  in  sufficient  quantities.  Our  failure  to  achieve  and  maintain  the  required  high
manufacturing standards could result in further delays or failures in product testing or delivery, cost overruns, product recalls or withdrawals, increased warranty costs, or other
problems that could harm our business and prospects.

Disruptions in availability or prices of materials sourced by suppliers could adversely affect our results of operations.

We and our suppliers source products and components thereof from both inside and outside the U.S. The general availability and price of those products and components can be
affected by forces beyond our control, including political instability, armed conflict, laws and regulations, duties and tariffs, price controls, currency fluctuations, and weather.

A significant disruption in the availability of any of our key products or components thereof could negatively impact our business. In addition, increases in the prices of key
commodities and other materials could adversely affect our ability to manage our cost structure. Market conditions may limit our ability to raise selling prices to offset increases
in product or raw material costs. For certain products, new sources of supply may be difficult to locate or have to be qualified under regulatory standards, which can require
additional investment and delay bringing a product to market.

Economic conditions could adversely affect our business.

Uncertain economic conditions, both in the U.S. and globally, driven by circumstances such as rising interest rates, uncertainty around cannabis reforms at the federal level, and
armed conflict abroad, could adversely affect our business. Negative global economic trends, such as decreased consumer and business spending, high inflation and interest
rates,  and  declining  consumer  and  business  confidence,  pose  challenges  to  our  business  and  could  result  in  declining  revenues,  profitability,  and  cash  flow. Although  we
continue to devote significant resources to support our brands, unfavorable economic conditions may negatively affect demand for our products.

Our operations may be impaired if our information technology systems, or those of our third-party vendors, fail to perform adequately, or if we or our third-party vendors
are the subject of a data breach or cyber-attack.

We rely on information technology systems to operate our business, including communicating with employees, ordering and managing materials from suppliers, selling and
shipping products to customers, analyzing and reporting results of operations, and storing confidential information. While we have taken steps to ensure the functionality and
security of our information technology systems, our measures or those of our third-party vendors may not be effective and our or our vendors’ systems may nevertheless be
vulnerable to computer viruses, security breaches, and other disruptions from

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unauthorized users, as well as failures of such systems to operate as expected. In addition, as we replace or upgrade our technology systems, or integrate new systems, issues
may arise, such as failure of such systems to perform as expected, that disrupt our business and cause us to lose customers or incur unanticipated expenditures. If our or our
third-party vendors’ information technology systems are damaged or cease to be available or function properly, whether as a result of a cyber incident or otherwise, our ability
to  operate  our  business,  including  to  communicate,  coordinate  supply  chain,  inventory,  and  ordering,  manage  internal  and  external  reporting,  and  protect  confidential
information could be impaired, which may adversely impact our business.

Additionally,  the  techniques  used  to  obtain  unauthorized,  improper,  or  illegal  access  to  information  technology  systems  are  constantly  evolving,  may  be  difficult  to  detect
quickly,  and  often  are  not  recognized  until  after  they  have  been  launched  against  a  target.  We  may  be  unable  to  anticipate  these  techniques,  react  in  a  timely  manner,  or
implement adequate preventative or remedial measures. Any operational failure or breach of security from these cyber threats could lead to the loss or disclosure of our or third-
party information, which could result in expensive and time-consuming regulatory or other legal proceedings and have a material adverse effect on our business and reputation.
In addition, we may incur significant costs and operational consequences related to investigating, mitigating, remediating, eliminating, and putting in place additional tools and
devices designed to prevent future security incidents, as well as in connection with complying with any notification or other obligations resulting from any security incidents.
Because we do not control our third-party vendors, or the processing of data by our third-party vendors, our ability to monitor our third-party vendors’ data security is limited
and we cannot ensure the integrity or security of the measures they take to protect and prevent the loss of our or our consumers’ data. As a result, we are subject to the risk that
cyber-attacks  on,  or  other  security  incidents  affecting,  our  third-party  vendors  may  adversely  affect  our  business  even  if  an  attack  or  breach  does  not  directly  impact  our
systems.

Acquisitions, strategic alliances, and other investments could result in operating difficulties, dilution, and other consequences that may adversely impact our business and
results of operations.

Acquisitions are an important element of our overall corporate strategy. These transactions could entail material investments by us and be material to our financial condition and
results of operations. We expect to evaluate and enter into discussions regarding a variety of potential strategic transactions. The process of integrating an acquired company,
business, or product has created, and will continue to create, unforeseen operating difficulties and expenditures. The areas where we face risks may include, but are not limited
to:

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•
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•
•

•

Diversion of management’s time and focus from operating our business to acquisition integration challenges;
Failure to successfully further develop the acquired business or products;
Implementation or remediation of controls, procedures, and policies at the acquired company;
Integration of the acquired company’s accounting and other administrative systems;
Transition of operations, employees, and customers onto our existing platforms;
Failure to recognize expected synergies from an acquisition;
Reliance on strategic partners with respect to market development, sales, regulatory compliance, and other operational matters;
Failure to obtain required governmental approvals on a timely basis, if at all, or conditions placed upon approval, under competition and antitrust laws, could, among
other things, delay or prevent us from completing a transaction or otherwise restrict our ability to realize expected financial or strategic goals of an acquisition;
Cultural challenges associated with integrating employees from the acquired company into our organization, and retention of employees from the businesses we acquire;
Liability  for  or  reputational  harm  from  activities  of  the  acquired  company  before  the  acquisition  or  from  our  strategic  partners,  including  patent  and  trademark
infringement claims, violations of laws, commercial disputes, tax liabilities, and other known and unknown liabilities; and
Litigation or other claims in connection with the acquired company, including claims from terminated employees, customers, former stockholders, or other third parties.

Our due diligence may fail to identify all liabilities and risks associated with acquisitions, and we may not accurately assess the relative benefits and detriments of acquisition
and may pay acquisition consideration exceeding the value of the acquired business. Our failure to address these risks or other problems related to past or future acquisitions,
investments, or strategic alliances could cause us to fail to realize the anticipated benefits of such transaction, incur unanticipated liabilities, and harm our business generally.

Our acquisitions could also result in dilutive issuances of our equity securities, the incurrence of debt, contingent liabilities, or amortization expenses, impairment of goodwill
and purchased long-lived assets, and restructuring charges, any of which could harm our financial condition or results of operations and cash flows.

Although  acquisitions  are  an  important  element  of  our  overall  corporate  strategy,  there  can  be  no  assurance  that  we  will  be  able  to  identify  appropriate  acquisition  targets,
successfully acquire identified targets, or successfully integrate the business of acquired companies to realize the full, anticipated benefits of such acquisitions.

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If we are unable to hire and retain employees, we may not be able to implement our business plan and our business may be materially adversely affected.

Our future success depends to a large extent on our ability to attract, hire, train, and retain qualified managerial, operational, and other personnel. If we are unable to hire and
retain qualified personnel, our business will be materially adversely affected. We face significant competition for diverse, qualified, and experienced employees and, as a result,
we may be unable to attract and retain the personnel needed to successfully conduct and grow our operations. The COVID-19 pandemic and inflation have exacerbated these
risks, and the impact on labor markets may continue to disrupt our ability to attract and retain personnel for an extended period of time. In addition, we do not maintain key man
life insurance on any of our executive officers and directors. Key personnel, including members of management, may leave and compete against us, or may not perform well in
their roles with us. If one or more of our executive officers are unable or unwilling to continue in their present positions, we may not be able to replace them readily, if at all,
and may face disruption in our operations and incur additional expenses, including to recruit and retain new talent as a result.

Our products may be purchased for use in new and emerging industries subject to varying, inconsistent, and rapidly changing laws, regulations, administrative practices,
enforcement, judicial interpretations, and consumer perceptions.

We sell products, including hydroponic gardening products, that end users may purchase for use in new and emerging industries, including the growing of cannabis and hemp,
that may not grow or achieve market acceptance in a manner that we can predict. Demand for our products depends on the uncertain acceptance and growth of these industries. 

These  new  and  emerging  industries  are  also  subject  to  varying,  inconsistent,  and  rapidly  changing  laws,  regulations,  administrative  practices,  enforcement,  judicial
interpretations,  and  consumer  perceptions.  For  example,  a  majority  of  U.S.  states  and  territories  have  adopted  frameworks  that  authorize,  regulate,  and  tax  the  cultivation,
processing, sale, and use of cannabis for medicinal and/or non-medicinal use, while the federal Controlled Substances Act and laws of other U.S. states prohibit such activities
and use. Because demand for our products may be negatively impacted depending on how laws, regulations, administrative practices, enforcement, judicial interpretations, and
consumer  perceptions  develop,  we  cannot  reasonably  predict  the  nature  of  such  developments  or  the  effect,  if  any,  that  such  developments  could  have  on  our  business.
Notwithstanding this conflicted legal landscape, we believe that there is a continuing trend towards further legalization that will allow the Company to expand its marketplace
opportunities.

Litigation may adversely affect our business, financial condition, and results of operations.

From time to time in the normal course of our business, we may become subject to litigation that may result in liability material to our consolidated financial statements as a
whole or that may negatively affect our operating results if changes to our business operation are required. The cost to defend such litigation may be significant and may require
a diversion of our resources. There also may be adverse publicity associated with litigation that could negatively affect customer, vendor, and public perception of our business,
regardless  of  whether  the  allegations  are  valid  or  whether  we  are  ultimately  found  liable. As  a  result,  litigation  may  adversely  affect  our  business,  financial  condition,  and
results of operations.

There can be no assurance that future developments related to pending claims or claims filed in the future, whether as a result of adverse outcomes or as a result of significant
defense costs, will not have a material effect on our business, financial condition, and results of operations. We believe that our assessment of contingencies is reasonable and
that  the  related  accruals,  in  the  aggregate,  are  adequate;  however,  there  can  be  no  assurance  that  the  final  resolution  of  these  matters  will  not  have  a  material  effect  on  our
financial condition, results of operations, or cash flows.

Third parties may initiate legal proceedings alleging that we are infringing their intellectual property rights, the outcome of which could have a material adverse effect on
our business, financial condition, or results of operations.

As a result of building and continuing to build our proprietary brands and new product technologies, we may become party to, or threatened with, adversarial proceedings or
litigation regarding intellectual property or proprietary rights with respect to our products and technology, including proceedings before the U.S. Patent and Trademark Office or
non-U.S.  opposition  proceedings. A  successful  claim  of  intellectual  property  or  proprietary  right  infringement,  misappropriation,  or  other  violation  against  us,  or  any  other
successful challenge to the use of our intellectual property and proprietary rights, could subject us to damages or prevent us from providing certain products or services or using
certain  of  our  recognized  brand  names,  which  could  have  a  material  adverse  effect  on  our  business,  financial  condition,  and  results  of  operations. As  a  result  of  any  such
intellectual property claims, regardless of merit, or to avoid potential claims, we may choose or be compelled to seek intellectual property licenses from third parties. These
licenses may not be available on acceptable terms, or at all. Any such license would likely obligate us to pay license fees, royalties, or other payments, and the rights granted to
us  could  be  nonexclusive,  meaning  that  our  competitors  could  obtain  licenses  to  the  same  intellectual  property.  We  could  be  prevented  from  commercializing  a  product  or
technology or be forced to cease some of our business operations if, as a result of actual or threatened intellectual property claims, we are unable to enter into licenses of the
relevant intellectual property on acceptable terms. Further, if we attempt to modify a product or technology or to develop alternative methods or

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products in response to intellectual property claims or to avoid potential claims, we could incur substantial costs or encounter delays in product introductions or interruptions in
sales.

If our owned or in-licensed trademarks and trade names are not adequately protected, then we may not be able to build name recognition in our markets of interest and
our business may be adversely affected.

The registered or unregistered trademarks, trade names, and service marks that we own or in-license from third parties may be challenged, infringed, circumvented, declared
generic, or determined to be infringing on or dilutive of other marks. Additionally, competitors may adopt trademarks, trade names, or service marks similar to ours, thereby
impeding  our  ability  to  build  brand  identity  and  possibly  leading  to  market  confusion.  If  we  are  unable  to  establish  name  recognition  based  on  our  owned  and  in-licensed
trademarks and trade names, then we may not be able to compete effectively and our business may be adversely affected.

We  may  also  license  our  trademarks,  trade  names,  or  service  marks  out  to  third  parties,  such  as  our  distributors.  Though  these  license  agreements  may  restrict  how  our
trademarks,  trade  names,  or  service  marks  may  be  used,  a  breach  of  these  agreements  or  misuse  of  our  trademarks,  trade  names,  or  service  marks  by  our  licensees  may
jeopardize our rights in or diminish the goodwill associated therewith. Any efforts to enforce or protect our intellectual property and proprietary rights related to trademarks,
trade names, and service marks may be ineffective and could result in substantial costs and diversion of resources and thereby adversely affect our business, financial condition,
results of operations, and prospects.

Compliance with, or violation of, environmental, health, and safety laws and regulations, including laws pertaining to the use of pesticides, could result in significant costs
that adversely impact our reputation, businesses, financial position, results of operations, and cash flows.

International, federal, state, provincial, and local laws and regulations relating to environmental, health, and safety matters affect us in several ways in light of the ingredients
that are used in our products, including growing media, nutrients, and additives. In the U.S., certain products such as those containing pesticides must be registered with the
Environmental Protection Agency ("EPA") and similar state agencies before they can be sold or applied. These products are either granted a registration by the EPA or exempt
from such a registration and may be evaluated by the EPA as part of its ongoing exposure risk assessment. The failure by us or one of our business relationships to obtain, or the
cancellation or non-renewal of, any such registration, or the withdrawal from the marketplace of such products, could have an adverse effect on our businesses, the severity of
which  would  depend  on  the  products  involved,  whether  other  products  could  be  substituted,  and  whether  our  competitors  were  similarly  affected.  We  cannot  predict  the
outcome or the severity of the effect on our business of future evaluations, if any, conducted by the EPA.

In addition, certain of our products are subject to complex and overlapping laws and regulation by various international, federal, state, provincial, and local environmental and
public health agencies. Even if we are able to comply with all such laws and regulations and obtain all necessary registrations and licenses, the products could nonetheless be
alleged  to  cause  injury  to  the  environment,  to  people,  or  to  animals,  or  such  products  could  be  banned  in  certain  circumstances.  The  costs  of  compliance,  noncompliance,
investigation, remediation, combating reputational harm, or defending civil or criminal proceedings, products liability, personal injury, or other lawsuits could have a material
adverse impact on our reputation, businesses, financial position, results of operations, and cash flows.

If product liability lawsuits are brought against us, we may incur substantial liabilities.

We face a potential risk of product liability as a result of any of the products that we offer for sale. For example, we may be sued if any product we sell allegedly causes injury
or  is  found  to  be  otherwise  unsuitable  during  product  testing,  manufacturing,  marketing,  or  sale. Any  such  product  liability  claims  may  include  allegations  of  defects  in
manufacturing, defects in design, a failure to warn of dangers inherent in the product, negligence, strict liability, and a breach of warranties. Claims could also be asserted under
state consumer protection acts. If we cannot successfully defend ourselves against product liability claims, we may incur substantial liabilities. Even successful defense could
require significant financial and management resources. Regardless of the merits or eventual outcome, liability claims may result in:

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Decreased demand for products that we may offer for sale;
Injury to our reputation;
Costs to defend the related litigation;
Diversion of management’s time and our resources;
Substantial monetary awards to trial participants or patients;
Product recalls, withdrawals or labeling, marketing or promotional restrictions; or
Decline in our stock price.

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Our insurance coverage may not be sufficient to avoid material impact on our financial position or results of operations resulting from liabilities against us, and we may
not be able to obtain insurance coverage in the future.

We  maintain  insurance  coverage  to  manage  exposure  to  liabilities  that  may  adversely  impact  our  business,  but  liabilities  against  us  may  exceed  such  coverage  and  have  a
material  adverse  impact  on  our  financial  position  or  results  of  operations.  We  maintain  commercial  liability  and  operations  focused  insurance  coverage  including  property,
cyber, workers compensation, and general liability. While we expect to be able to continue our insurance coverages, there can be no assurance we will be able to continue such
insurance coverage, or that policy limits will be adequate to cover any liability we may incur, or that our premiums will continue to be available at a cost similar to our cost
today. Additionally, it is possible one or more of our insurers could exclude from our policy certain liabilities.

Cost-cutting measures could be insufficient to drive profitability and could have unanticipated negative consequences, including hindering strategic initiatives and future
growth of our business.

In response to a significant and prolonged industry downturn, we have undergone various cost-cutting measures, including store consolidations and staffing reductions. While
management believes such measures are prudent to improve our financial position and results of operations, they may not achieve their anticipated impact on profitability. In
addition,  cost-cutting  measures  may  have  unanticipated  negative  consequences,  such  as  customer  and  employee  attrition.  Reducing  costs  also  means  fewer  resources  are
available for strategic initiatives and operational improvements to support future growth, such as improvements to supply chain operations and information technology systems,
which could have a negative impact on our business and results of operations.

We are subject to collection risk that can impact the results of our operations.

We extend credit to customers in the ordinary course of our business in the form of accounts receivable and promissory notes. We seek to ensure our customers are creditworthy
before extending credit, but we cannot guarantee that we will receive repayment in full. The industries we serve are also newer and more fragmented, and some of our counter
parties  are  smaller  and/or  newer  businesses  and  therefore  may  be  higher  credit  risk.  In  addition,  we  may  seek  to  strategically  deploy  capital  in  new  markets,  or  with  new
business partners. Such new markets or partners may present higher risk.

We may be required to record impairment charges against the carrying value of our goodwill and other intangible assets in the future.

We  are  required  to  test  for  impairment  of  the  carrying  value  of  our  goodwill  and  intangible  assets  at  least  annually  and  whenever  evidence  of  impairment  exists.  We  have
recorded impairment charges in the current year. We may be required in the future to record additional impairment charges that could have a material adverse effect on our
reported results.

The estimates and judgments we make, or the assumptions on which we rely, in preparing our consolidated financial statements could prove inaccurate.

The preparation of our consolidated financial statements in accordance with generally accepted accounting principles ("GAAP") requires us to make estimates and judgments
that  affect  the  reported  amounts  of  our  assets,  liabilities,  revenues,  and  expenses,  the  amounts  of  charges  accrued  by  us,  and  related  disclosures  of  contingent  assets  and
liabilities.  We  base  our  estimates  on  historical  experience  and  on  various  other  assumptions  that  we  believe  to  be  reasonable  under  the  circumstances.  We  cannot  assure,
however, that our estimates, or the assumptions underlying them, will not change over time or otherwise prove inaccurate. Any potential litigation related to the estimates and
judgments we make, or the assumptions on which we rely, in preparing our consolidated financial statements could have a material adverse effect on our financial results, harm
our business, and cause our share price to decline.

We occupy many of our facilities under long-term, non-cancellable leases, and we may be unable to renew our leases at the end of their terms.

Many of our facilities are located on leased premises subject to non-cancellable leases. Typically, our leases have initial terms ranging from three to ten years, with options to
renew for specified periods of time. We believe that our future leases will likely also be long-term and non-cancellable and have similar renewal options. If we close or stop
fully utilizing a  facility,  we  will  most  likely  remain  obligated  to  perform  under  the  applicable  lease,  which  would  include,  among  other  things,  paying  base  rent,  insurance,
taxes, and other expenses for the remainder of the lease term. Our inability to terminate a lease when we close or stop fully utilizing a facility can have an adverse impact on our
financial condition, operating results, and cash flows.

In addition, at the end of the lease term and any renewal period for a facility, we may be unable to renew the lease without substantial additional cost, if at all. If we are unable to
renew our facility leases, we may close or relocate a facility, which could subject us to construction and other costs and risks, which in turn could have a material adverse effect
on our business and operating results. Further, we may not be able to secure a replacement facility in a location that is as

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commercially viable. Having to close a facility, even briefly to relocate, could reduce the sales that such facility would have contributed to our revenues.

Public health emergencies and efforts to mitigate their impact may have an adverse effect on our business, liquidity, results of operations, and financial condition and the
price of our securities.

Public health emergencies, such as the one involving the novel strain of coronavirus, or COVID-19, including mutations and variants thereof, and the measures taken to combat
them,  may  have  an  adverse  effect  on  our  business.  Public  health  authorities  and  governments  may  impose  various  measures  to  respond  to  such  emergencies  that  have  an
adverse  effect  on  our  business,  liquidity,  results  of  operations,  and  financial  condition,  such  as  voluntary  or  mandatory  quarantines,  restrictions  on  travel,  and  distancing,
testing, and vaccine mandates.

Although many impacts of the COVID-19 pandemic appear to have alleviated, the pandemic has not yet been eliminated, and we cannot predict future impacts of the COVID-
19 pandemic, if any, on markets generally or on our operations or the operations of our customers and suppliers.

If we need additional capital to fund our operations, we may not be able to obtain sufficient capital and may be forced to limit the scope of our operations.

In  connection  with  our  growth  strategies,  an  economic  downturn,  decline  in  the  performance  of  our  business,  or  other  adverse  circumstances,  we  may  experience  increased
capital needs and accordingly, we may not have sufficient capital to fund our future operations without additional capital investments. There can be no assurance that additional
capital will be available to us, including as a result of our relationship with the cannabis industry. If we cannot obtain sufficient capital to fund our operations, we may be forced
to limit the scope of our expansion.

Ongoing and future armed conflicts could create or exacerbate certain risks we face to our business, financial condition, and results of operations.

Present and future armed conflicts such as the ongoing conflict between Russia and Ukraine, as well as fighting in Israel and Palestine, could create or exacerbate certain risks
we face to our business, financial condition, and results of operations. For example, Russia’s invasion of Ukraine and the global response, including the imposition of financial
and  economic  sanctions  by  the  United  States  and  other  countries,  has  created  supply  constraints  and  driven  inflation  that  could  impact  our  operations  and  could  create  or
exacerbate other risks facing our business.

Damage to our reputation could have an adverse effect on our business.

Maintaining our strong reputation is a key component in our success. Product recalls, disputes and litigation, unauthorized employee statements on social media, our inability to
ship,  sell,  or  transport  our  products,  and  other  matters  may  harm  our  reputation  and  acceptance  of  our  products,  which  may  materially  and  adversely  affect  our  business
operations, decrease sales and increase costs.

In addition, perceptions that the products we distribute and market are not safe could adversely affect us and contribute to the risk of legal action against us. We distribute and
market a variety of products, such as nutrients and growing media. On occasion, allegations or news reports may be made that some of these products have failed to perform up
to  expectations  or  have  caused  damage  or  injury  to  individuals  or  property.  In  addition,  our  products  or  their  use  by  our  customers  may  be  alleged  to  be  damaging  to  the
environment. Public perception that the products we distribute or market harm human health or the environment could impair our reputation, involve us in litigation, damage our
brand names, and have a material adverse effect on our business, financial condition, and results of operations.

Climate change and other environmental, social, and governance issues could adversely affect our brands, business, results of operations, and financial condition.

Climate change continues to receive increasing global attention. The possible effects of climate  change  could  include  severe  weather,  changes  in  rainfall  patterns,  changing
temperature  levels,  and  changes  in  legislation,  regulation,  and  international  accords.  These  changes  could  over  time  affect,  for  example,  the  availability  and  cost  of  raw
materials, commodities, and energy, which in turn may impact our ability to procure goods or services required for our business. Consumers also may change their behavior as
a  result  of  the  impact  of  climate  change,  governmental  regulations,  and  public  perceptions. Additionally,  the  impacts  of  climate  change  may  present  physical  risks,  such  as
damage to facilities, which could disrupt our operations or those of our customers or suppliers, and therefore our results of operations.

There  has  also  been  increasing  focus  by  investors,  regulators  and  other  constituencies  on  environmental,  social  and  governance  ("ESG")  matters. As  a  result,  we  may  face
demands or requirements to make disclosure or commitments or take other action with respect to ESG issues. Our results of operations and financial condition may be adversely
impacted if we are unable to effectively manage the risks or costs to us, our brands and our supply chain associated with ESG matters.

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Unanticipated changes in our tax provisions, the adoption of new tax legislation or exposure to additional tax liabilities could affect our profitability and cash flows.

We are subject to income and other taxes in the U.S. federal jurisdiction and various local, state and foreign jurisdictions. Our effective tax rate in the future could be adversely
affected by changes to our operating structure, changes in the mix of earnings in countries with differing statutory tax rates, changes in the valuation of deferred tax assets (such
as net operating losses and tax credits) and liabilities, changes in tax laws and the discovery of new information in the course of our tax return preparation process. In particular,
the carrying value of deferred tax assets, which are predominantly related to our operations in the U.S., is dependent on our ability to generate future taxable income of the
appropriate character in the relevant jurisdiction.

From time to time, tax proposals are introduced or considered by the U.S. Congress or the legislative bodies in local, state and foreign jurisdictions that could also affect our tax
rate,  the  carrying  value  of  our  deferred  tax  assets,  or  our  tax  liabilities.  Our  tax  liabilities  are  also  affected  by  the  amounts  we  charge  for  inventory,  services,  licenses  and
funding. We are subject to ongoing tax audits in various jurisdictions. In connection with these audits (or future audits), tax authorities may disagree with our determinations and
assess additional taxes. We regularly assess the likely outcomes of our audits in order to determine the appropriateness of our tax provision. As a result, the ultimate resolution
of our tax audits, changes in tax laws or tax rates, and the ability to utilize our deferred tax assets could materially affect our tax provision, net income and cash flows in future
periods.

RISKS RELATING TO THE CANNABIS INDUSTRY

We are subject to a number of risks associated with the cannabis industry because cannabis is illegal under federal law.

Under the Controlled Substances Act of 1970 (the "CSA"), the federal government lists cannabis as a Schedule I controlled substance (i.e., deemed to have no medical value),
and accordingly the manufacturing (cultivation), sale, or possession of cannabis is federally illegal. The U.S. Supreme Court has ruled in 2001 that the federal government has
the right to regulate and criminalize cannabis, even for medical purposes. The illegality of cannabis under federal law preempts state laws that legalize its use. Therefore, strict
enforcement of federal law regarding cannabis would likely adversely affect our revenues and results of operations.

Federal courts have denied bankruptcies for cannabis businesses upon the bases that businesses cannot violate federal law and then claim the benefits of federal bankruptcy for
the same activity and that courts cannot ask a bankruptcy trustee to take possession of and distribute cannabis assets, as such action would violate the CSA. Therefore, we may
have difficulties collecting outstanding payments if any of our customers in the cannabis industry declare bankruptcy.

In addition, insurance that is otherwise readily available, such as general liability and directors and officer’s insurance, may be more difficult or impossible to find, and more
expensive.

Participants in the cannabis industry have difficulty accessing the service of banks, which makes it difficult for us to operate.

Despite  rules  issued  by  the  U.S.  Department  of  the  Treasury  mitigating  the  risk  to  banks  that  do  business  with  cannabis  companies  permitted  under  state  law,  as  well  as
guidance from the U.S. Department of Justice, banks remain wary to accept funds from businesses in the cannabis industry or serving the cannabis industry, such as ours. So far
we  have  been  able  to  find  certain  banking  institutions  willing  to  provide  banking  services  to  us;  however,  there  can  be  no  assurance  that  we  will  be  able  to  maintain  these
banking relationships since the production, sale and use of cannabis remains illegal under federal law. An inability to open and maintain bank accounts may make it difficult for
us and our customers to do business.

In addition, we have a high volume of cash transactions, which exposes us to associated risks of holding large sums of cash, such as theft and embezzlement, as well as potential
seizures of cash by federal authorities if they determine such cash is tied to activities that are illegal under federal law.

If cannabis were to become legal under federal law, its sale and use could become regulated by the Food and Drug Administration ("FDA") or another federal agency,
which could result in a decrease in cannabis sales and have a material adverse impact on the demand for our products.

We  sell  our  products  through  third-party  retailers  and  resellers  which  do  not  exclusively  sell  to  the  cannabis  industry.  Some  of  our  products  are  sold  to  cannabis  industry
participants and used in connection with cannabis businesses that are subject to federal and state controlled substance laws and regulations. If cannabis were to become legal
under federal law, its sale and use could become regulated by the FDA or another federal agency and extensive regulations may be imposed on the sale or use of cannabis. Such
regulations could result in a decrease in cannabis sales and have a material adverse impact on the demand for our products. If we or our customers who are participants in the
cannabis industry are unable to comply

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with any applicable regulations and/or registration prescribed by the FDA, we may be unable to continue to transact with retailers and resellers who sell products to cannabis
businesses and/or our financial condition may be adversely impacted.

In  addition,  federal  legalization,  or  legalization  in  foreign  countries  such  as  Mexico,  may  significantly  increase  competition  and  consolidation  in  our  and  our  customers’
markets. If we do not manage to successfully compete in such an environment, our revenues and results of operations will be adversely affected.

RISKS RELATING TO OUR COMMON STOCK

There are risks, including stock market volatility, inherent in owning our common stock.

The market price and volume of our common stock have been, and may continue to be, subject to significant fluctuations. These  fluctuations  may  arise  from  general  stock
market conditions, the impact of risk factors described herein on our results of operations and financial position, or a change in opinion in the market regarding our business
prospects or other factors, many of which may be outside our immediate control.

We may incur indebtedness that ranks senior or equally to our common stock as to liquidation preference and other rights and that may dilute our stockholders’ ownership
interest.

Shares of our common stock are common equity interests in us and, as such, will rank junior to all of our existing and future indebtedness and other liabilities. In addition, any
additional capital raised through the sale of equity or equity-backed securities may dilute our stockholders’ ownership percentages and could also result in a decrease in the
market value of our common stock.

Our  security  holders  may  be  diluted  by  future  issuances  of  securities  by  us.  The  market  price  of  our  common  stock  could  be  negatively  affected  by  future  sales  of  our
common stock.

In the future, we may issue our authorized but previously unissued equity securities, including additional shares of capital stock or securities convertible into or exchangeable
for our capital stock. Such issuance of additional securities would dilute the ownership stake in us held by our existing stockholders and could adversely affect the value of our
securities.

As of the date of this report, we have outstanding options to purchase an aggregate of 577 thousand shares of our common stock (all of which are vested as of this date) at a
weighted average exercise prices of $4.01 per share and do not have any outstanding stock purchase warrants. The exercise of such outstanding options will result in dilution of
our security holders. In the future, we may also issue additional shares of our common stock, options, warrants, or other securities that are convertible into or exercisable for the
purchase of shares of our common stock in connection with compensation to employees or consultants, acquisitions, sales of securities for capital raising, or for other business
purposes. The future issuance of any such additional shares of our common stock or other securities, for any reason including those stated above, may have a negative impact on
the market price of our common stock. There can be no assurance that the issuance of any additional shares of common stock, warrants or other convertible securities in the
future may not be at a price (or exercise prices) below the current price of the common stock.

If our existing stockholders, directors, or executive officers, or any of their affiliates, sell a substantial number of shares of our common stock in the public market, the market
price of our common stock could decrease significantly. The perception in the public market that these stockholders might sell our common stock could also depress the market
price of our common stock and could impair our future ability to obtain capital, especially through an offering of equity securities.

If securities or industry analysts do not publish research or reports about our business, or they publish negative reports about our business, our share price and trading
volume could decline.

The trading market for our common stock will depend in part on the research and reports that securities or industry analysts publish about us or our business, our market and our
competitors. We do not have any control over these analysts. If one or more of the analysts who cover us downgrade our shares or change their opinion of our shares, our share
price would likely decline. If one or more of these analysts cease coverage of our company or fail to regularly publish reports on us, we could lose visibility in the financial
markets, which could cause our share price or trading volume to decline.

ITEM 1B. UNRESOLVED STAFF COMMENTS

None.

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ITEM 1C. CYBERSECURITY

RISK MANAGEMENT AND STRATEGY

We  have  established  policies  and  processes  for  assessing,  identifying,  and  managing  material  risk  from  cybersecurity  threats  and  have  integrated  these  processes  into  our
overall risk management systems and processes. We routinely assess material risks from cybersecurity threats that may result in adverse effects on the confidentiality, integrity,
or availability of our information systems or any information residing therein.

We  conduct  periodic  risk  assessments  to  identify  cybersecurity  threats,  as  well  as  assessments  in  the  event  of  a  material  change  in  our  business  practices  that  may  affect
information systems that are vulnerable to such cybersecurity threats. These risk assessments include identification of reasonably foreseeable internal and external risks, the
likelihood and potential damage that could result from such risks, and the sufficiency of existing policies, procedures, systems, and safeguards in place to manage such risks.

Following these risk assessments, we re-design, implement, and maintain reasonable safeguards to minimize identified risks, reasonably address any identified gaps in existing
safeguards,  and  regularly  monitor  the  effectiveness  of  our  safeguards.  We  devote  significant  resources  and  designate  high-level  personnel,  including  our  Chief  Information
Officer ("CIO") who reports to our Chief Financial Officer, to manage the risk assessment and mitigation process.

We engage consultants and other third parties in connection with our risk assessment policies and processes. These service providers assist us to design and implement our
cybersecurity policies and procedures, as well as to monitor and test our safeguards.

We require third-party service providers to certify their ability to implement and maintain appropriate security measures, consistent with all applicable laws, to implement and
maintain  reasonable  security  measures  in  connection  with  their  work  with  us,  and  to  promptly  report  any  suspected  breach  of  their  security  measures  that  may  affect  the
Company.

As part of our overall risk management strategies, we also conduct cybersecurity trainings for personnel at all levels and in all departments.

For additional information regarding whether any risks from cybersecurity threats, including as a result of any previous cybersecurity incidents, have materially affected or are
reasonably likely to materially affect our company, including our business strategy, results of operations, or financial condition, please refer to Item 1A, "Risk Factors," in this
Annual Report on Form 10-K.

GOVERNANCE

One of the key functions of our Board of Directors is informed oversight of our risk management process, including risks from cybersecurity threats. Our Board of Directors is
responsible for monitoring and assessing strategic risk exposure, and our executive officers are responsible for the day-to-day management of the material risks we face. Our
Board of Directors administers its cybersecurity risk oversight function primarily through the Audit Committee. Our CIO provides periodic briefings to the Audit Committee
regarding  our  cybersecurity  risks  and  activities,  including  any  recent  cybersecurity  incidents  and  related  responses,  cybersecurity  policies  and  procedures,  activities  of  third
parties, and the like.

Our CIO is primarily responsible to assess and manage our material risks from cybersecurity threats. Our CIO has over 25 years of professional IT experience and has held
numerous positions with responsibility for managing network and data security, including in the legal and banking industries.

Our CIO oversees our cybersecurity policies and processes, including those described in "Risk Management and Strategy" above. The processes by which our CIO is informed
of  and  monitors  the  prevention,  detection,  mitigation,  and  remediation  of  cybersecurity  incidents  include  log  review  from  IT  and  operations  teams  or  reports  received  from
network systems and applications if any unusual activity occurs, such as email system notification of items opened that could be malicious.

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ITEM 2. PROPERTIES

REAL ESTATE

Our  real  estate  portfolio  consists  primarily  of  leased  retail  stores  and  related  storage,  warehouse  and  distribution  centers,  and  offices  located  across  the  U.S.  Our  principal
offices  are  located  at  5619  DTC  Parkway,  Suite  900,  Greenwood  Village,  CO  80111.  In  total,  the  Company  utilizes  approximately  1,091,000  square  feet  of  space,  which
primarily consists of 22,000 square feet of corporate office space, 286,000 square feet of warehouse and distribution center space, and 783,000 square feet of retail and related
storage space. The table below summarizes our real estate portfolio by reporting segment and by state.

1

Alaska
Arizona
California
Colorado
Florida
Maine
Massachusetts
Michigan
Mississippi
Missouri
Montana
New Jersey
New Mexico
New York
Ohio
1
Oklahoma
Oregon
Rhode Island
Utah
Virginia
Washington

Cultivation and Gardening
2
1
14
3
1
5
1
7
1
1
1
1
1
—
1
4
4
1
—
1
2
52

Corporate
—
—
1
1
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
—
2

Total Locations
2
1
15
4
1
5
1
7
1
1
1
1
1
4
1
4
4
1
1
1
2
59

Storage Solutions
—
—
—
—
—
—
—
—
—
—
—
—
—
4
—
—
—
—
1
—
—
5

16

Total Locations
1
 The Company owns a retail location in Michigan and in Oklahoma.

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ITEM 3. LEGAL PROCEEDINGS

We are involved in lawsuits and claims that arise in the normal course of our business, including the initiation and defense of proceedings related to contract and employment
disputes. In our opinion, these claims individually and in the aggregate are not expected to have a material adverse effect on our financial condition, results of operations or cash
flows.

In December 2021, the Company was sued in the U.S. District Court for the Southern District of Texas related to a Promissory Note & Asset Acquisition Rights Option ("Note
& Option") with TGC Systems, LLC ("Total Grow"). The case was dismissed and the parties submitted the matter to arbitration pursuant to the arbitration clause of the Note &
Option. Among other claims, Total Grow alleged that the Company was liable to Total Grow for failing to consummate the acquisition of Total Grow by the Company. The
Company asserted counterclaims for repayment of $1.5 million principal loaned by the Company to Total Grow pursuant to the Note & Option, plus interest and certain costs.
In July 2023, the arbitrator rendered an arbitration award denying all of Total Grow's claims and defenses and awarding the Company more than $2 million in total, consisting
of principal, interest, and certain costs. Total Grow voluntarily filed for bankruptcy in October 2023. As of December 31, 2023, the Company had accrued a reserve of $1.5
million against the Note & Option.

There can be no assurance that future developments related to pending claims or claims filed in the future, whether as a result of adverse outcomes or as a result of significant
defense  costs,  will  not  have  a  material  effect  on  the  Company’s  financial  condition,  results  of  operations  or  cash  flows.  We  believe  that  our  assessment  of  contingencies  is
reasonable and that the related accruals, in the aggregate, are adequate; however, there can be no assurance that the final resolution of these matters will not have a material
effect on our financial condition, results of operations or cash flows.

ITEM 4. MINE SAFETY DISCLOSURES

Not applicable.

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PART II

ITEM  5.  MARKET  FOR  REGISTRANT’S  COMMON  EQUITY,  RELATED  STOCKHOLDER  MATTERS  AND  ISSUER  PURCHASES  OF  EQUITY
SECURITIES 

MARKET INFORMATION

The Company commenced trading on the Nasdaq Capital Market on December 2, 2019 under the symbol "GRWG". Prior to that date, our stock traded on the OTCQX Best
Market since October 10, 2017, prior to which it was traded on the OTCQB Market since November 11, 2016. 

COMPARISON OF 5-YEAR CUMULATIVE RETURN

The following graph compares the yearly change in the cumulative total stockholder return of our common stock for the past five fiscal years with the cumulative return of the
Russell 2000 Index, the S&P 500 Index, and the S&P Retail Select Industry Index.

HOLDERS

The approximate number of stockholders of record as of February 29, 2024 was 75. The number of stockholders of record does not include beneficial owners of our common
stock whose shares are held in the names of various dealers, clearing agencies, banks, brokers, and other fiduciaries.

DIVIDENDS

We have never paid any cash dividends on our common stock. We anticipate that we will retain funds and future earnings to support operations and to finance the growth and
development of our business. Therefore, we do not expect to pay cash dividends in the foreseeable future. Any future determination to pay dividends will be at the discretion of
our Board of Directors and will depend on our financial condition, results of operations, capital requirements, and other factors that our Board of Directors deems relevant. In
addition, the terms of any future debt or credit financings may preclude us from paying dividends.

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RECENT SALES OF UNREGISTERED SECURITIES

Shares of Common Stock Issued In Connection with Asset Purchases

Refer to issuances of shares of common stock in connection with acquisitions during 2021, 2022, and 2023 disclosed in the notes to the Consolidated Financial Statements.
These shares were issued in reliance on the exemption under Section 4(a)(2) of the Securities Act.

ITEM 6. [RESERVED]

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ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATION

The following discussion and analysis of our financial condition and results of operations should be read together with our Consolidated Financial Statements and the related
notes  and  the  other  information  included  elsewhere  in  this  report.  This  discussion  contains  forward-looking  statements  that  involve  risks  and  uncertainties  and  are  not
guarantees of future performance. Our actual results could differ materially from those anticipated in these forward-looking statements as a result of various factors, including
those discussed below and elsewhere in this report, particularly those under “Risk Factors.” Dollars in tabular format are presented in thousands, except per share data, or
otherwise indicated.

OVERVIEW

GrowGeneration Corp. (together with all of its direct and indirect wholly owned subsidiaries, collectively "GrowGeneration" or the "Company") was incorporated in Colorado
in 2014. Since then, GrowGeneration has grown from a small chain of specialty retail hydroponic and organic garden centers to a multifaceted business with diverse assets.
Today, GrowGeneration operates two major lines of business: its Cultivation and Gardening segment, composed of the Company's hydroponic and organic gardening business;
and its Storage Solutions segment, composed of the Company's benching, racking, and storage solutions business.

MARKETS AND BUSINESS SEGMENTS

During the fourth quarter of 2023, we realigned our operating and reportable segments to correspond with changes to our operating model, management structure, and internal
reporting and to better align with how the chief operating decision maker makes operating decisions, allocates resources, and assesses performance. Accordingly, we identified
two operating segments, each its own reportable segment, based on our major lines of business: the Cultivation and Gardening segment and the Storage Solutions segment.
Comparative prior period disclosures in this Annual Report on Form 10-K have been recast to conform to the current segment presentation.

We recognize specifically identifiable operating costs such as cost of sales, distribution expenses, and store operations and other operational expenses within each segment.
Selling, general, and administrative expenses, such as administrative and management expenses, salaries, and benefits, share based compensation, director fees, legal expenses,
accounting and consulting expenses, and technology costs, are not allocated to specific segments and are reflected in the enterprise results.

Cultivation and Gardening Segment

We are a leading developer, marketer, retailer, and distributor of products for both indoor and outdoor hydroponic and organic gardening. Our main business strategy within the
hydroponic and organic gardening sector has been to consolidate assets within the fragmented hydroponics industry to leverage efficiencies of a centralized organization.

We  sell  a  variety  of  hydroponic  and  organic  gardening  related  products,  including  nutrients,  additives,  growing  media,  lighting,  environmental  control  systems,  and  other
products for indoor and outdoor cultivation. Our products include proprietary brands such as Charcoir, Drip Hydro, Power Si, Ion lights, The Harvest Company, and more, the
development and expansion of which are a key component of the Company's growth strategy. Our target customers include commercial and craft growers, as well as home
growers,  in  the  plant-based  medicine  market,  and  commercial  and  home  gardeners  who  grow  organic  herbs,  fruits,  and  vegetables. Additionally,  through  our  brand  HRG
Distribution, we distribute many of our products, including our proprietary products, to customers that are wholesalers, resellers, and retailers in the specialty retail hydroponic
and organic gardening industry.

We make our products available to growers through a variety of channels, including hydroponic retail locations, a commercial sales teams serving commercial cultivators, an
online platform for cultivators at growgeneration.com, and a wholesale business, HRG Distribution, that markets to resellers in both the hydroponic and traditional gardening
markets. Management believes that the Company has the largest chain of specialty retail hydroponic and organic garden centers in the U.S., with 50 retail locations across 18
states as of December 31, 2023.

Storage Solutions Segment

Our Storage Solutions business, branded as "Mobile Media" or "MMI," provides customized storage solutions designed to enhance profitability, productivity, and efficiency for
our  customers  by  allowing  them  to  save  space  and  increase  storage  capacity.  We  cater  to  diverse  markets  with  our  products  and  services,  including  agriculture,  retail,
warehousing, office and administrative, food service, hospitality, golf and country clubs, and more. Our products include high-density mobile

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storage systems, static shelving, and other accessories such as desks, lockers, safes, and secured storage, offering a solution for every storage need. MMI also offers a wide
variety of services, including site surveys, floor plan designs, capacity analysis, seismic calculations, permitting, and installation, in order to provide a comprehensive, turnkey
solution for customers. Based in the Hudson Valley, New York, the MMI team has decades of experience successfully completing projects throughout the U.S., Canada, and
Mexico.

Our target customers generally include small, mid-size, and large businesses seeking vertical space-saving solutions that are custom tailored to their space and brand in an effort
to maximize storage capacity or gain space in their real estate footprint. Many of our customers are involved in the construction and design industries and include retailers,
general  contractors,  and  architects  involved  in  new  constructions  and  remodels  for  retail  stores  and  fulfillment  centers.  Our  customer  base  also  includes  the  golf  industry,
specifically  country  clubs  needing  to  store  more  club  bags  and  optimize  their  existing  space,  as  well  as  controlled  environment  agriculture  (CEA)  operators  that  cultivate
indoors with vertical or rolling benching and racking.

GROWTH STRATEGIES

GrowGeneration's main growth strategy has been to consolidate assets within the fragmented hydroponics industry to leverage efficiencies of a centralized organization. As a
result, we have built a business that is driven by a wide selection of products, a strong portfolio of proprietary brands, a solutions-driven staff located in strategic markets around
the country, and pick, pack, ship distribution and fulfillment capabilities.

Since its founding in 2014, GrowGeneration has acquired or opened numerous specialty hydroponic and organic gardening center locations. Today, management believes that
the Company has the largest chain of specialty retail hydroponic and organic garden centers in the U.S., with 50 retail locations across 18 states as of December 31, 2023.

During 2023, the Company acquired or opened 5 new locations and expanded its physical retail presence into 2 new states. Our plan is to continue to acquire, open, and operate
garden centers in markets where we do not already have a physical presence or where our existing physical presence is limited. However, in light of difficult market conditions
that persisted throughout the year, the Company also reduced redundancies in cost structure by closing and consolidating 14 retail locations in 2023, where we were generally
able to serve the same customer base through a single location. To date in 2024, the Company further closed and consolidated 3 additional stores and may consider additional
store consolidations in the future.

GrowGeneration  has  also  acquired  several  other  types  of  businesses  within  or  complimentary  to  the  hydroponic  industry,  such  as  online  retailers,  proprietary  products,  our
distribution business, HRG, and our benching, racking, and storage solutions business, MMI.

Currently,  the  Company's  main  growth  strategies  for  its  Cultivation  and  Gardening  segment  include  expanding  its  commercial  sales  to  sell  more  product  to  commercial
cultivators for large grow operations, expanding its distribution capabilities to sell more product to independent retail garden centers and other resellers for resale, establishing
itself in new markets where it believes regulation related to cannabis reform is progressing, especially with the potential cannabis rescheduling by the federal government, and
expanding and promoting its portfolio of proprietary brands to increase its market share, product offerings, and profitability.

The  Company's  main  growth  strategies  for  its  Storage  Solutions  segment  include  expanding  the  types  of  customers  and  industries  to  which  we  sell  our  products,  including
greater  penetration  in  agriculture  and  golf  and  country  clubs.  In  addition,  the  Company  regularly  seeks  and  evaluates  accretive  acquisition  opportunities  with  similar  or
complimentary businesses to those businesses it already operates.

For  further  detail  on  all  acquisitions  please  see  Note  12, Acquisitions,  of  the  Consolidated  Financial  Statements  included  in  Item  8  of  this Annual  Report  on  Form  10-K
("Consolidated Financial Statements").

COMPONENTS OF RESULTS OF OPERATIONS

Net Sales

We  primarily  generate  net  sales  from  the  selling  and  distribution  of  proprietary  and  non-proprietary  brand  hydroponic  and  organic  gardening  products.  In  addition  to  our
hydroponic  and  organic  gardening  product  sales,  we  sell  and  install  commercial  fixtures  through  our benching, racking, and storage solutions business.  Net  sales  reflect  the
amount of

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consideration that we expect to receive, which is derived from a list price reduced by variable consideration, including applicable sales discounts and estimated expected sales
returns.

These sales vary by the type of product: consumables, such as nutrients, additives, growing media, and supplies that are subject to regular replenishment, and durables, such as
lighting, environmental control systems, and storage solutions. Generally, in new markets where legalization of plant-based medicines is recent and licensors are starting new
grow operations, there is a higher volume of durable product purchases for facility build-outs compared to purchases of recurring consumable products. In more mature markets,
there are generally more purchases of consumables than durables.

We assess the organic growth of our Cultivation and Gardening segment net sales on a same-store basis. We believe that our assessment on a same-store basis represents an
important indicator of comparative financial results and provides relevant information to assess our performance. New and acquired stores become eligible for inclusion in the
comparable store base if the store has been under our ownership for the entire period in the same-store base periods for which we are including the store. Closed stores become
ineligible for inclusion in the comparable store base in the month in which operations cease.

Cost of Sales

Cost of sales includes cost of goods and shipping costs. Cost of goods consists of cost of merchandise, inbound freight, and other inventory-related costs, such as shrinkage costs
and  lower  of  cost  or  market  adjustments.  Occupancy  expenses  of  our  retail  locations  and  distribution  centers,  which  consist  of  payroll,  rent,  and  other  lease  required  costs,
including common area maintenance and utilities, are included as a component of operating expenses within Store operations and other operational expenses in the Consolidated
Statements of Operations.

Gross Profit

We  calculate  gross  profit  as  net  sales  less  cost  of  sales.  Gross  profit  excludes  depreciation  and  amortization,  which  are  presented  separately  as  a  component  of  operating
expenses  in  the  Consolidated  Statements  of  Operations.  Our  gross  profit  as  a  percentage  of  net  sales,  or  gross  profit  margin,  varies  with  our  product  mix,  in  particular  the
percentage of sales of proprietary brand products compared to non-proprietary brand products and of consumable products compared to durable products. Proprietary products
typically have higher gross margins compared to non-proprietary products, and consumable products typically have higher gross margins compared to durable products.

Operating Expenses

Operating expenses are comprised of the following components: store operations and other operational expenses; selling, general, and administrative; estimated credit losses;
depreciation and amortization; and impairment losses. Store operations and other operational expenses consist primarily of payroll, rent and utilities, and allocated corporate
overhead  costs.  Selling,  general,  and  administrative  expenses  consist  of  corporate  salaries,  stock-based  compensation,  advertising  and  promotions,  travel  and  entertainment,
professional  fees,  insurance,  and  other  corporate  administrative  costs.  Selling,  general,  and  administrative  expenses  as  a  percentage  of  net  sales  typically  does  not  increase
commensurate with an increase in net sales. Our largest expenses are generally related to employee compensation and leases, which are primarily fixed and not variable. Our
advertising and marketing expenses are largely controllable and variable depending on the particular market.

RESULTS OF OPERATIONS

A discussion regarding our financial condition and results of operations for the year ended December 31, 2023 compared to the year ended December 31, 2022 is presented
below. A discussion regarding our financial condition and results of operations for the year ended December 31, 2022 compared to the year ended December 31, 2021 can be
found under Item 7 of our Annual Report on Form 10-K for the fiscal year ended December 31, 2022, filed with the SEC on March 16, 2023.

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Condensed Results of Operations for the Years Ended December 31, 2023 and 2022

The  following  table  presents,  for  the  periods  indicated,  selected  information  from  our  consolidated  financial  results,  including  information  presented  as  a  percentage  of  net
sales:

Net sales
Cost of sales
Gross profit
Operating expenses
Income (loss) from operations
Other income (expense)
Net income (loss) before taxes
Benefit (provision) for income taxes

Net income (loss)

Net Sales

For the Years Ended December 31,

2023

2022

Year-to-Year Variance

$

$

225,882 
164,624 
61,258 
111,102 
(49,844)
3,380 
(46,464)
(32)
(46,496)

100.0 % $
72.9 %
27.1 %
49.2 %
(22.1)%
1.5 %
(20.6)%
— %
(20.6)% $

278,166 
207,903 
70,263 
238,138 
(167,875)
1,243 
(166,632)
2,885 
(163,747)

100.0 % $
74.7 %
25.3 %
85.6 %
(60.4)%
0.4 %
(59.9)%
1.0 %
(58.9)% $

(52,284)
(43,279)
(9,005)
(127,036)
118,031 
2,137 
120,168 
(2,917)
117,251 

(18.8)%
(20.8)%
(12.8)%
(53.3)%
(70.3)%
171.9 %
(72.1)%
(101.1)%
(71.6)%

Net sales for the year ended December 31, 2023 were approximately $225.9 million, a decrease of 18.8% as compared to net sales of approximately $278.2 million for the year
ended December 31, 2022.

The decrease in net sales was primarily related to our Cultivation and Gardening segment, which had net sales of $194.5 million for the year ended December 31, 2023 and
$245.7 million for the year ended December 31, 2022. This decrease in net sales was primarily due to the closure of 14 retail locations during 2023 as well as a decrease of
approximately $37.9 million, or 19.3%, in same store sales, which is primarily attributable to continued pressure on the cannabis industry generally. The percentage of net sales
related to consumable products for the year ended December 31, 2023 was approximately 61.7%, which was an increase from 57.9% for the year ended December 31, 2022. The
increase in consumable sales as a percentage of net sales was driven by increased brand adoption of proprietary growing media and nutrient products, and was also offset by a
lower total revenue base. Proprietary brand sales as a percentage of net sales increased to 16.1% for the year ended December 31, 2023 as compared to 13.3% for the year ended
December 31, 2022, driven by our strategic initiatives to increase sales volume with our expanded portfolio of proprietary brands and products.

Overall  sales  of  commercial  fixtures  within  our  Storage  Solutions  segment  remained  relatively  flat  year-over-year,  declining  slightly  from  $32.5  million  for  the  year  ended
December 31, 2022 to $31.4 million for the year ended December 31, 2023.

Cost of Sales

Cost of sales for the year ended December 31, 2023 decreased approximately $43.3 million or 20.8% compared to the year ended December 31, 2022. The decrease in cost of
sales was primarily due to the 18.8% decrease in sales as previously discussed. The decrease was also partially driven by the inventory discounts and reductions taken during the
second half of the year ended December 31, 2022, which did not occur in the current year.

Gross Profit

Gross  profit  was  approximately  $61.3  million  for  the  year  ended  December  31,  2023  compared  to  approximately  $70.3  million  for  the  December  31,  2022,  a  decrease  of
approximately $9.0 million, or 12.8%. The decrease in gross profit was primarily related to the Gardening and Cultivation segment, which decreased 19.4% for the year ended
December 31, 2023 as compared to the year ended December 31, 2022, largely as a result of the decrease in sales volume due to store closures and continued pressure on the
cannabis  industry  as  discussed  above.  The  decrease  was  partially  offset  by  a  $2.4  million  gross  profit  increase  for  the  Storage  Solutions  segment  for  the  year  ended
December 31, 2023 as compared to the year ended December 31, 2022.

Gross profit margin was 27.1% for the year ended December 31, 2023, an increase of 180 basis points from a gross profit margin of 25.3% for the year ended December 31,
2022. The increase was primarily attributable to an 890 basis point gross profit margin improvement for the Storage Solutions segment as well as a 50 basis point gross profit
margin improvement

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for the Cultivation and Gardening segment, which was largely driven by the proportional increase of proprietary brand sales to non-proprietary brand sales and less inventory
discounts and reductions in the year ended December 31, 2023 as compared to the year ended December 31, 2022.

Operating Expenses

Operating  expenses  are  comprised  of  store  operations  and  other  operational  expenses,  selling,  general,  and  administrative,  estimated  credit  losses,  impairment  loss,  and
depreciation and amortization. Operating expenses were approximately $111.1 million for the year ended December 31, 2023 and approximately $238.1 million for the year
ended December 31, 2022, a decrease of approximately $127.0 million or 53.3%.

Approximately $112.2 million of the decrease in operating expenses related to impairment losses, which were $15.7 million for the year ended December 31, 2023 as compared
to  $127.8  million  for  the  year  ended  December  31,  2022,  and  were  predominately  related  to  our  goodwill  and  intangible  assets.  Refer  to  the  discussion  within  Critical
Accounting Policies and Estimates section as well as Note 6, Goodwill and Intangible Assets, of the Consolidated Financial Statements for additional information regarding our
impairment losses.

Store operating costs and other operational expenses, which consisted primarily of payroll, rent and utilities, and allocated corporate overhead costs, were approximately $48.1
million for the year ended December 31, 2023 as compared to $54.7 million for the year ended December 31, 2022, a decrease of $6.6 million or 12.1%. The decrease in store
operating costs was primarily attributable to the closure of 14 retail locations during 2023.

Total  corporate  overhead,  which  is  comprised  of  selling,  general,  and  administrative,  estimated  credit  losses,  and  depreciation  and  amortization,  was  approximately  $47.4
million  for  the  year  ended  December  31,  2023  as  compared  to  $55.6  million  for  the  year  ended  December  31,  2022,  a  decrease  of  $8.3  million  or  14.9%.  The  decrease  in
corporate overhead was primarily due to the $7.0 million year-over-year reduction in selling, general, and administrative costs, largely driven by a decrease in corporate payroll
related expenses to $13.5 million for the year ended December 31, 2023 from $18.4 million for the year ended December 31, 2022. Other reductions in selling, general, and
administrative costs were attributable to our cost rationalization initiatives during 2023.

Other Income (Expense)

Other  income  (expense)  for  the  year  ended  December  31,  2023  was  approximately  $3.4  million,  an  increase  of  $2.1  million,  as  compared  to  other  income  (expense)  of
approximately $1.2 million for the year ended December 31, 2022, primarily driven by the increased investment income from our marketable securities.

Net Income (Loss)

Net loss for the year ended December 31, 2023 was approximately $46.5 million, compared to approximately $163.7 million for the year ended December 31, 2022, an increase
of approximately $117.3 million, primarily driven by the decrease of impairment losses by $112.2 million as discussed above.

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Table of Contents

Use of Non-GAAP Financial Information

EBITDA and Adjusted EBITDA are non-GAAP financial measures commonly used in our industry and should not be construed in isolation as substitutions to net income (loss)
as indicators of operating performance or as alternatives to cash flow provided by operating activities as a measure of liquidity (each as determined in accordance with GAAP).
GrowGeneration defines EBITDA as net income (loss) before interest income, interest expense, income tax expense, depreciation and amortization, and Adjusted EBITDA as
further  adjusted  to  exclude  certain  items  such  as  stock-based  compensation,  impairment  losses,  restructuring  and  corporate  rationalization  costs,  and  other  non-core  or  non-
recurring expenses and to include income from our marketable securities as these investments are part of our operational business strategy and increase the cash available to us.
We  believe  these  non-GAAP  measures,  when  used  in  conjunction  with  net  income  (loss),  provide  meaningful  supplemental  information  to  both  management  and  investors,
facilitating  the  evaluation  of  performance  across  reporting  periods.  Management  uses  these  non-GAAP  measures  for  internal  planning  and  reporting  purposes.  These  non-
GAAP  measures  are  not  in  accordance  with,  or  an  alternative  for,  generally  accepted  accounting  principles  and  may  be  different  from  non-GAAP  measures  used  by  other
companies. We believe that these non-GAAP financial measures may be useful to investors in their assessment of our operating performance and valuation. In addition, these
non-GAAP financial measures address questions routinely received from analysts and investors and, in order to ensure that all investors have access to the same data, we have
determined that it is appropriate to make this data available to all investors.

Set forth below is a reconciliation of EBITDA and Adjusted EBITDA to net income (loss) (in thousands):

Net income (loss)
Benefit (provision) for income taxes
Interest income
Interest expense
Depreciation and amortization
EBITDA
Share-based compensation
Investment income
Impairment loss
Restructuring and other charges 

(1)

Adjusted EBITDA
(1)

2023

Year ended December 31,
2022

2021

$

$

$

(46,496) $
32 
(2,696)
97 
16,607 
(32,456) $
3,171 
2,696 
15,659 
5,376 
(5,554) $

(163,747) $
(2,885)
(580)
21 
17,132 
(150,059) $
4,967 
— 
127,831 
568 
(16,693) $

12,786 
2,443 
(486)
43 
12,600 
27,386 
6,585 
— 
— 
197 
34,168 

 Consists primarily of expenditures related to the activity of store and distribution consolidation and one-time severances

LIQUIDITY AND CAPITAL RESOURCES

As of December 31, 2023, we had working capital of approximately $116.5 million, compared to working capital of approximately $134.9 million as of December 31, 2022, a
decrease of approximately $18.4 million. The decrease in working capital from December 31, 2022 to December 31, 2023 was due primarily to a decrease in inventory and cash
and cash equivalents, partially offset by a decrease in current liabilities.

As of December 31, 2023, we had cash, cash equivalents, and marketable securities of $65.0 million. Currently, we are not aware of any extraordinary demands, commitments,
or uncertainties that would materially reduce our current working capital. Our material future cash requirements from contractual and other obligations relate primarily to our
operating leases. Refer to Note 8, Leases, of the Consolidated Financial Statements for additional information regarding leases.

We  may  need  additional  financing  through  equity  offerings  and/or  debt  financings  in  the  future  to  continue  to  expand  our  business  consistent  with  our  growth  strategies.
However,  management  believes  that  the  Company  is  adequately  funded  to  support  current  and  future  operations  in  the  next  twelve  months.  To  date  we  have  financed  our
operations through the issuance of common stock, convertible notes, and warrants, as well as cash generated from operations.

The following discussion sets forth the major sources and uses of cash for the year ended December 31, 2023 and December 31, 2022. A discussion regarding the major sources
and uses of cash for the year ended December 31, 2021 can

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be found under Item 7 of our Annual Report on Form 10-K for the fiscal year ended December 31, 2022, filed with the SEC on March 16, 2023.

Operating Activities

Net cash and cash equivalents provided by operating activities for the year ended December 31, 2023 was approximately $1.4 million, compared to $11.9 million for the year
ended December 31, 2022. The changes in operating cash were primarily driven by our continued efforts to decrease inventory and an increase in customer deposits, partially
offset by reductions to accounts payable, payroll, and payroll tax liabilities.

Investing Activities

Net cash and cash equivalents used in investing activities was approximately $11.4 million for the year ended December 31, 2023 compared to approximately $11.6 million for
the year ended December 31, 2022. Investing activities for the year ended December 31, 2023 were primarily attributable to investment of excess cash into marketable securities
of $98.7 million, partially offset by maturity of marketable securities of $96.8 million. We also had purchases of property and equipment of $6.7 million, which was primarily
related to the implementation and design of a new enterprise resource planning software system, and business acquisitions of $3.1 million. Investing activities for the year ended
December 31, 2022 were primarily related to maturities of marketable securities of $46.6 million, partially offset by investment of excess cash into marketable securities of
$38.7 million, acquisitions of $7.2 million, and the purchase of property and equipment primarily related to the design of a new enterprise resource planning software system of
$12.9 million.

Financing Activities

Net cash and cash equivalents used in financing activities for the year ended December 31, 2023 and December 31, 2022 was approximately $0.3 million and $1.7 million,
respectively, and was primarily attributable to common stock withheld to cover employee payroll taxes.

Critical Accounting Policies and Estimates

The  preparation  of  financial  statements  in  conformity  with  U.S.  generally  accepted  accounting  principles  requires  management  to  make  estimates  and  judgments  regarding
matters that are uncertain and susceptible to change that affect the reported amounts of assets, liabilities, revenue, and expense. Critical accounting policies are defined as those
policies that are reflective of significant judgments, estimates and uncertainties, which could potentially result in materially different results under different assumptions and
conditions. Management regularly reviews the estimates and assumptions used in the preparation of the financial statements for reasonableness and adequacy based on historical
experience and various other market-specific and other relevant assumptions.

Our  significant  accounting  policies  are  discussed  in  Note  2,  Summary  of  Significant Accounting  Policies,  of  the  Consolidated  Financial  Statements  and  should  be  read  in
conjunction with this discussion. However, the following discussion pertains to accounting policies we  believe  reflect  the  more  significant  judgments  and  estimates  used  in
preparation of the Consolidated Financial Statements. Other companies in similar businesses may use different estimation policies and methodologies, which may affect the
comparability of our financial condition, results of operations and cash flows to those of other companies.

Goodwill Impairment

Goodwill represents the excess purchase price over the fair value of identifiable assets acquired and liabilities assumed in connection with acquisitions in accordance to ASC
805, Business Combinations.  Goodwill  is  not  amortized  but  instead  is  tested  for  impairment  at  the  reporting  unit  level  at  least  annually,  or  more  frequently  if  indicators  of
impairment  exist.  We  perform  our  goodwill  impairment  assessment  for  each  of  our  four  reporting  units  that  have  goodwill.  Effective  the  fourth  quarter  of  2023  and
prospectively, we performed our required annual goodwill impairment test as of December 1 rather than on December 31, which was the previous practice.

We  assess  goodwill  using  either  a  qualitative  or  quantitative  approach  to  determine  whether  it  is  more  likely  than  not  that  the  fair  value  of  a  reporting  unit  is  less  than  its
carrying  amount.  The  qualitative  assessment  evaluates  factors  including  macro-economic  conditions,  industry-specific  and  company-specific  considerations,  legal  and
regulatory  environments,  and  historical  performance.  If  we  determine  that  it  is  more  likely  than  not  that  the  fair  value  of  a  reporting  unit  is  less  than  its  carrying  value,  a
quantitative assessment is performed. Otherwise, no further assessment is required. Additionally, an

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election can be made to bypass the qualitative assessment and proceed directly to performing a quantitative goodwill impairment assessment for a reporting unit.

The quantitative approach compares the estimated fair value of the reporting unit, including goodwill, to its carrying amount. We perform a quantitative impairment assessment
for its reporting units using a fair value method based on management's judgements and assumptions or third-party valuations. The fair value of a reporting unit refers to the
price  that  would  be  received  to  sell  the  unit  as  a  whole  in  an  orderly  transaction  between  market  participants  at  the  measurement  date.  We  determined  fair  value  using  the
income approach, where estimated future cash flows are discounted to present value at an appropriate rate of return. Multiples of earnings based on the average of historical,
published multiples of earnings of comparable entities with similar operations and economic characteristics are also used in developing estimated fair values. The inputs utilized
in the analyses are classified as Level 3 inputs within the fair value hierarchy as defined in ASC 820, Fair Value Measurement.

These calculations contain uncertainties as they require management to make assumptions about market comparables, future cash flows, and appropriate discount rates to reflect
the  risk  inherent  in  the  future  cash  flows  and  to  derive  a  reasonable  enterprise  value  and  related  premium.  The  estimated  future  cash  flows  reflect  management's  latest
assumptions  of  the  financial  projections  based  on  current  and  anticipated  competitive  landscape,  including  estimates  of  revenue  based  on  production  volumes  over  the
foreseeable future and long-term growth rates, and operating margins based on historical trends and future cost containment activities. A change in any of these estimates and
assumptions could produce a different fair value, which could have a material impact on the results of the goodwill impairment assessment and the our results of operations.

The estimated fair value is then compared with the carrying amount of the reporting unit, including recorded goodwill. The Company is subject to financial statement risk to the
extent that the carrying amount exceeds the estimated fair value.

For the goodwill impairment test performed on December 1, 2023, we completed a quantitative goodwill impairment assessment for each reporting unit. As a result of changes
to the business and future projections, we identified a $9.3 million impairment related to goodwill. Additionally, for the year ended December 31, 2022, we recorded a goodwill
impairment loss of $116.7 million. Refer to Note 6, Goodwill and Intangible Assets, of the Consolidated Financial Statements.

Recoverability of Long-Lived Assets

We review the recoverability of our long-lived assets, including property and equipment, operating leases right-of-use assets, and intangible assets, when events or changes in
circumstances occur that indicate the carrying value of the asset may not be recoverable. The assessment of possible impairment is based on the ability to recover the carrying
value of the asset from the expected future pretax cash flows (undiscounted and without interest charges) of the related operations. If these cash flows are less than the carrying
value of such asset, an impairment loss is recognized for the difference between estimated fair value and carrying value.

The  measurement  of  impairment  requires  management  to  make  estimates  of  these  cash  flows  related  to  long-lived  assets,  as  well  as  other  fair  value  determinations.  The
estimated fair values of the assets are measured using an income approach, which utilizes forecasted discounted cash flows. The inputs utilized in the analyses are classified as
Level  3  inputs  within  the  fair  value  hierarchy  as  defined  in ASC  820, Fair Value Measurement, and primarily consist of expected future  operating  margins  and  cash  flows,
weighted  average  cost  of  capital  rates,  estimated  salable  values  and  third-party  appraisal  techniques  such  as  market  comparables.  To  the  extent  that  profitability  declines  as
compared to forecasted profitability or if adverse changes occur to key assumptions or other fair value measurement inputs, further impairment of long-lived assets could occur
in the future.

During  the  fourth  quarter  of  2023,  we  quantitatively  evaluated  the  recoverability  of  our  long-lived  assets,  including  our  finite-lived  intangible  assets,  for  impairment  in
conjunction with our annual goodwill impairment assessment. As a result, we identified a $6.2 million impairment related to our finite-lived intangible assets. Additionally, we
identified  a  $0.1  million  impairment  related  to  our  operating  lease  right-of-use  assets  for  the  year  ended  December  31,  2023.  For  the  year  ended  December  31,  2022,  we
recorded  an  impairment  loss  of  $11.2  million  related  to  our  finite-lived  intangible  assets.  Refer  to  Note  6,  Goodwill  and  Intangible Assets,  of  the  Consolidated  Financial
Statements.

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RECENTLY ACCOUNTING PRONOUNCEMENTS

Refer to Note 3, Recent Accounting Pronouncements, of the Consolidated Financial Statements for information regarding recently issued accounting standards.

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Market risk is the risk of economic losses due to adverse changes in financial market prices and rates.

Interest Rate Risk

We currently have no material exposure to interest rate risk from investments. We currently invest a portion of our excess cash primarily in money market funds and fixed-
income securities with short-term maturities, including debt instruments of the U.S. government and its agencies, high quality corporate bonds, and commercial paper. Due to
the short-term nature of these investments, we do not believe that there will be material exposure to interest rate risk arising from our investments.

Impact of Inflation

Our results of operations and financial condition are presented based on historical costs. Inflation affects our cost of sales and operating expenses. We maintain strategies to
mitigate the impact of higher raw material, energy, and commodity costs, which include cost reduction, sourcing, passing along certain cost increases to customers, and other
actions, which may offset only a portion of the adverse impact.

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ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

TABLE OF CONTENTS

Reports of Independent Registered Public Accounting Firms (PCAOB ID 248 and 166)

Consolidated Balance Sheets as of December 31, 2023 and 2022

Consolidated Statements of Operations for the Years Ended December 31, 2023, 2022 and 2021

Consolidated Statements of Equity for the Years Ended December 31, 2023, 2022 and 2021

Consolidated Statements of Cash Flows for Years Ended December 31, 2023, 2022 and 2021

Notes to Consolidated Financial Statements

F-1

F-2 to F-6

F-7

F-8

F-9

F-10

F-11 to F-36

Table of Contents

Report of Independent Registered Public Accounting Firm

Board of Directors and Stockholders
GrowGeneration Corp.

Opinion on the financial statements
We have audited the accompanying consolidated balance sheets of GrowGeneration Corp. (a Colorado corporation) and subsidiaries (the “Company”) as of December 31, 2023
and 2022, the related consolidated statements of operations, stockholders’ equity, and cash flows for each of the two years in the period ended December 31, 2023, and the
related notes (collectively referred to as the “financial statements”). In our opinion, the financial statements present fairly, in all material respects, the financial position of the
Company as of December 31, 2023 and 2022, and the results of its operations and its cash flows for each of the two years in the period ended December 31, 2023, in conformity
with accounting principles generally accepted in the United States of America.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) (“PCAOB”), the Company’s internal control over
financial  reporting  as  of  December  31,  2023,  based  on  criteria  established  in  the  2013  Internal  Control—Integrated  Framework  issued  by  the  Committee  of  Sponsoring
Organizations of the Treadway Commission (“COSO”), and our report dated March 13, 2024 expressed an adverse opinion.

Basis for opinion
These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on the Company’s financial statements based on our
audits.  We  are  a  public  accounting  firm  registered  with  the  PCAOB  and  are  required  to  be  independent  with  respect  to  the  Company  in  accordance  with  the  U.S.  federal
securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about
whether  the  financial  statements  are  free  of  material  misstatement,  whether  due  to  error  or  fraud.  Our  audits  included  performing  procedures  to  assess  the  risks  of  material
misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test
basis, evidence regarding the amounts and disclosures in the financial statements. Our audits also included evaluating the accounting principles used and significant estimates
made by management, as well as evaluating the overall presentation of the financial statements. We believe that our audits provide a reasonable basis for our opinion.

Critical audit matter
The  critical  audit  matter  communicated  below  is  a  matter  arising  from  the  current  period  audit  of  the  financial  statements  that  was  communicated  or  required  to  be
communicated to the audit committee and that: (1) relates to accounts or disclosures that are material to the financial statements and (2) involved our especially challenging,
subjective, or complex judgments. The communication of critical audit matters does not alter in any way our opinion on the financial statements, taken as a whole, and we are
not, by communicating the critical audit matter below, providing a separate opinion on the critical audit matter or on the accounts or disclosures to which it relates.

Consolidated Financial Statements - Impact of Internal Control over Financial Reporting

As described in Management’s Report on Internal Control Over Financial Reporting, material weaknesses were identified as of December 31, 2023. The prevention, detection,
and  correction  of  material  misstatements  of  the  consolidated  financial  statements,  is  dependent,  in  part,  on  management  (i)  designing  and  maintaining  an  effective  control
environment,  including  maintaining  sufficient  resources  within  the  accounting  and  financial  reporting  department  to  review  complex  financial  reporting  transactions;  and
updating  and  distributing  accounting  policies  and  procedures  across  the  organization  (ii)  designing  and  implementing  effective  information  and  communication  process  to
identify and assess the source of and controls necessary to ensure the reliability of information used in financial reporting and that communicates relevant information about
roles  and  responsibilities  for  internal  control  over  financial  reporting  and  (iii)  designing  and  implementing  effective  process-level  control  activities  and  general  information
technology controls related to financial reporting processes. We identified the impact on our audit of the material weaknesses related to the control environment, information
and communication, and control activities (“material weaknesses”), as further described in Management’s Report, as a critical audit matter.

F-2

Table of Contents

The principal consideration for our determination that the impact on our audit of the material weaknesses is a critical audit matter is that especially challenging auditor judgment
was required in designing audit procedures and evaluating audit evidence due to the ineffective system of internal control over financial reporting, which affects substantially all
consolidated financial statement account balances and disclosures.

Our audit procedures related to the material weaknesses included the following, among others.

a. We  determined  the  nature  and  extent  of  audit  procedures  that  are  responsive  to  the  identified  material  weaknesses  and  evaluated  the  evidence  obtained  from  the

procedures performed.

b. We lowered the threshold used for investigating differences noted for recorded amounts.
c. We selected larger sample sizes for tests of details.
d. We substantively tested the accuracy and completeness of system-generated reports used in the audit and more extensively tested these reports.
e. We increased the extent of supervision over the execution of audit procedures.

/s/ Grant Thornton LLP
We have served as the Company’s auditor since 2022.
Denver, Colorado
March 13, 2024

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Table of Contents

Report of Independent Registered Public Accounting Firm

Board of Directors and Stockholders

GrowGeneration Corp.

Opinion on internal control over financial reporting

We have audited the internal control over financial reporting of GrowGeneration Corp. (the “Company”) as of December 31, 2023, based on criteria established in the 2013
Internal Control—Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (“COSO”). In our opinion, because of the effect
of material weaknesses described in the following paragraphs on the achievement of the objectives of control criteria, the Company has not maintained effective internal control
over financial reporting as of December 31, 2023, based on criteria established in the 2013 Internal Control—Integrated Framework issued by COSO.

A material weakness is a deficiency, or combination of control deficiencies, in internal control over financial reporting, such that there is a reasonable possibility that a material
misstatement  of  the  company’s  annual  or  interim  financial  statements  will  not  be  prevented  or  detected  on  a  timely  basis.  The  following  material  weaknesses  have  been
identified and included in management’s assessment.

•

Control  Environment:  The  Company  did  not  maintain  an  effective  control  environment  based  on  the  criteria  established  in  the  COSO  framework,  which  resulted  in
deficiencies in principles associated with the control environment.

In addition, the following material weaknesses were previously identified and contributed to the material weakness in the control environment:

•

•

Insufficient resources within the accounting and financial reporting department to review the accounting of complex financial reporting transactions including areas such
as business combinations, share based compensation and the related income tax reporting.
Ineffective controls over updating and distributing accounting policies and procedures across the organization.

The control environment material weaknesses contributed to other material weaknesses within the Company’s system of internal controls over financial reporting related to the
following COSO components:

•

•

Risk Assessment:  The  Company  did  not  design  and  implement  an  effective  risk  assessment  based  on  the  criteria  established  in  the  COSO  framework  and  identified
deficiencies in the principles associated with the risk assessment component of the COSO framework.
Information and Communication: The Company did not have an effective information and communication process that identified and assessed the source of and controls
necessary  to  ensure  the  reliability  of  information  used  in  financial  reporting  and  that  communicates  relevant  information  about  roles  and  responsibilities  for  internal
control over financial reporting.

• Monitoring Activities:  The  Company  did  not  have  effective  monitoring  activities  to  assess  the  operation  of  internal  control  over  financial  reporting,  including  the

•

continued appropriateness of control design and level of documentation maintained to support control effectiveness.
Control Activities: As  a  consequence  of  the  material  weaknesses  described  above,  internal  control  deficiencies  related  to  the  design  and  operation  of  process-level
controls and general information technology controls were determined to be pervasive throughout the Company’s financial reporting processes.

In addition, the following material weaknesses were previously identified and contributed to the material weakness in control activities:

•

•
•

Inadequate  information  and  technology  general  controls,  including  segregation  of  duties,  change  management,  and  user  access,  which  were  inadequate  to  support
financial reporting applications and support automated controls and functionality.
Inadequate controls over physical inventory counts.
Inadequate controls over valuations, inclusive of appropriate valuation model inputs and appropriate forecasting for prospective financial information.

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Table of Contents

•

Inadequate  segregation  of  duties  within  human  resources,  manual  journal  entry  posting  processes,  and  various  bank  accounts  of  the  Company  to  prevent  and  detect
unauthorized transactions in a timely manner.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) (“PCAOB”), the consolidated financial statements
of the Company as of and for the year ended December 31, 2023. The material weaknesses identified above were considered in determining the nature, timing, and extent of
audit tests applied in our audit of the 2023 consolidated financial statements, and this report does not affect our report dated March 13, 2024, which expressed an unqualified
opinion on those financial statements.

Basis for opinion

The Company’s management is responsible for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control over
financial  reporting,  included  in  the  accompanying  Management’s  report  on  Internal  Control  Over  Financial  Reporting.  Our  responsibility  is  to  express  an  opinion  on  the
Company’s internal control over financial reporting based on our audit. We are a public accounting firm registered with the PCAOB and are required to be independent with
respect  to  the  Company  in  accordance  with  the  U.S.  federal  securities  laws  and  the  applicable  rules  and  regulations  of  the  Securities  and  Exchange  Commission  and  the
PCAOB.

We  conducted  our  audit  in  accordance  with  the  standards  of  the  PCAOB.  Those  standards  require  that  we  plan  and  perform  the  audit  to  obtain  reasonable  assurance  about
whether  effective  internal  control  over  financial  reporting  was  maintained  in  all  material  respects.  Our  audit  included  obtaining  an  understanding  of  internal  control  over
financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and operating effectiveness of internal control based on the assessed risk,
and performing such other procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.

Definition and limitations of internal control over financial reporting

A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of
financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control over financial reporting includes those
policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the
company;  (2)  provide  reasonable  assurance  that  transactions  are  recorded  as  necessary  to  permit  preparation  of  financial  statements  in  accordance  with  generally  accepted
accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company;
and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material
effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to
future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures
may deteriorate.

/s/ Grant Thornton LLP
Denver, Colorado
March 13, 2024

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Table of Contents

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Stockholders and Board of Directors of GrowGeneration Corp.

Opinion on the Financial Statements

We have audited the accompanying consolidated statements of operations, stockholders' equity, and cash flows of GrowGeneration Corp. (the “Company”) for the year ended
December 31, 2021, and the related notes (collectively referred to as the “financial statements”).

In  our  opinion,  the  financial  statements  referred  to  above  present  fairly,  in  all  material  respects,  the  results  of  operations  of  the  Company  and  its  cash  flows  for  the  ended
December 31, 2021, in conformity with accounting principles generally accepted in the United States of America.

Basis for Opinion

The Company's management is responsible for these financial statements. Our responsibility is to express an opinion on the Company’s financial statements based on our audit.
We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (“PCAOB”) and are required to be independent with respect
to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We  conducted  our  audit  in  accordance  with  the  standards  of  the  PCAOB.  Those  standards  require  that  we  plan  and  perform  the  audit  to  obtain  reasonable  assurance  about
whether  the  financial  statements  are  free  of  material  misstatement,  whether  due  to  error  or  fraud.  Our  audits  included  performing  procedures  to  assess  the  risks  of  material
misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test
basis, evidence regarding the amounts and disclosures in the financial statements. Our audit also included evaluating the accounting principles used and significant estimates
made by management, as well as evaluating the overall presentation of the financial statements. We believe that our audit provides a reasonable basis for our opinion.

/s/ Plante & Moran, PLLC

Denver, Colorado
March 9, 2022, except for the effects of the change in segments described in Notes 2, 6, 12 and 14, as to which the date is March 13, 2024

We served as the Company’s auditor from 2020-2022.

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Table of Contents

ASSETS
Current assets:

GROWGENERATION CORP. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
(in thousands, except shares)

December 31,
2023

December 31,
2022

Cash and cash equivalents
Marketable securities
Accounts receivable, net of allowance for credit losses of $1.4 million and $0.7 million at December 31, 2023 and 2022, respectively
Notes receivable, long-term, net of allowance for credit losses of $1.7 million and $1.3 million at December 31, 2023 and 2022,
respectively
Inventory
Prepaid income taxes
Prepaid and other current assets

Total current assets
Property and equipment, net
Operating leases right-of-use assets, net
Notes receivable, long-term
Intangible assets, net
Goodwill
Other assets
TOTAL ASSETS
LIABILITIES & STOCKHOLDERS’ EQUITY
Current liabilities:

Accounts payable
Accrued liabilities
Payroll and payroll tax liabilities
Customer deposits
Sales tax payable
Current maturities of operating lease liability
Current portion of long-term debt

Total current liabilities

Operating lease liability, net of current maturities
Other long-term liabilities

Total liabilities

Commitments and contingencies (Note 15)
Stockholders’ Equity:
Common stock; $.001 par value; 100,000,000 shares authorized; 61,483,762 and 61,010,155 shares issued and outstanding as of

December 31, 2023 and 2022, respectively
Additional paid-in capital
Retained earnings (deficit)

Total stockholders’ equity

TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY

$

$

$

$

$

29,757 
35,212 
8,895 

193 
64,905 
516 
7,973 
147,451 
27,052 
39,933 
106 
16,180 
7,525 
843 
239,090 

11,666 
2,530 
2,169 
5,359 
1,185 
8,021 
— 
30,930 
34,448 
317 
65,695 

$

$

61 
373,433 
(200,099)
173,395 
239,090 

$

40,054 
31,852 
8,336 

1,214 
77,091 
5,679 
6,455 
170,681 
28,669 
46,433 
— 
30,878 
15,978 
803 
293,442 

15,728 
1,535 
4,671 
4,338 
1,341 
8,131 
50 
35,794 
40,659 
593 
77,046 

61 
369,938 
(153,603)
216,396 
293,442 

The accompanying notes are an integral part of these audited Consolidated Financial Statements.

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Table of Contents

GROWGENERATION CORP. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS 
(in thousands, except per share)

Net sales
Cost of sales (exclusive of depreciation and amortization shown below)
Gross profit

Operating expenses:

Store operations and other operational expenses
Selling, general, and administrative
Estimated credit losses
Depreciation and amortization
Impairment loss

Total operating expenses

Income (loss) from operations

Other income (expense):

Other income (expense)
Interest income
Interest expense

Total other income (expense)

Net income (loss) before taxes

Benefit (provision) for income taxes

Net income (loss)

Net income (loss) per share, basic

Net income (loss) per share, diluted

Weighted average shares outstanding, basic

Weighted average shares outstanding, diluted

$

$

$

$

2023

For the Years Ended December 31,
2022

2021

$

225,882 
164,624 
61,258 

$

278,166 
207,903 
70,263 

48,082 
29,799 
955 
16,607 
15,659 
111,102 

54,680 
36,758 
1,737 
17,132 
127,831 
238,138 

(49,844)

(167,875)

781 
2,696 
(97)
3,380 

684 
580 
(21)
1,243 

(46,464)

(166,632)

(32)

2,885 

$

$

$

(46,496)

(0.76)

(0.76)

61,181 

61,181 

$

$

$

(163,747)

(2.69)

(2.69)

60,813 

60,813 

422,489 
304,248 
118,241 

49,742 
39,469 
1,428 
12,600 
— 
103,239 

15,002 

(216)
486 
(43)
227 

15,229 

(2,443)

12,786 

0.22 

0.21 

59,223 

60,464 

The accompanying notes are an integral part of these audited Consolidated Financial Statements.

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Table of Contents

GROWGENERATION CORP. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY
(in thousands)

Common Stock

Shares

Amount

Additional
Paid-In
Capital

Retained Earnings (Deficit)

Total
Stockholders’
Equity

Balances, December 31, 2020

57,152 

$

57 

$

319,582 

$

(2,642)

$

Common stock issued upon warrant exercise

Common stock issued upon cashless exercise of warrants

Common stock issued upon exercise of options

Common stock issued upon cashless exercise of options

Common stock issued in connection with business combinations

Common stock issued in connection with purchase of intangible assets

Common stock issued for share based compensation

Common stock issued for services

Common stock redeemed in litigation settlement

Share-based compensation

Net income (loss)

Balances, December 31, 2021

Common stock issued in connection with business combinations

Adjustment for prior period acquisition

Common stock issued for share based compensation

Share-based compensation

Common stock withheld for employee payroll taxes

Common stock issued upon exercise of options

Common stock issued upon cashless exercise of options

Common stock issued upon cashless exercise of warrants

Common stock issued in connection with asset acquisition

Net income (loss)

Balances, December 31, 2022

Common stock issued for share based compensation

Common stock withheld for employee payroll taxes

Share-based compensation

Non-cash repurchase of liability awards

Liability redemption associated with business acquisition

Net income (loss)

Balances, December 31, 2023

256 

657 

469 

325 

807 

4 

204 

145 

(90)
— 

— 

59,929 

$

650 

— 

339 

— 

— 

8 

20 

14 

50 

— 

61,010 

$

439 

— 

— 

— 

35 

— 

61,484 

$

— 

1 

1 

— 

1 

— 

— 

— 

— 
— 

— 

60 

1 

— 

— 

— 

— 

— 

— 

— 

— 

— 

61 

— 

— 

— 

— 

— 

— 

61 

335 

(1)

1,757 

— 

37,271 

168 

— 

717 

— 
1,258 

— 

$

361,087 

$

5,710 

39 

— 

4,514 

(1,618)

33 

— 

— 

173 

— 

369,938 

$

— 

(263)

2,985 

653 

120 

— 

373,433 

$

$

$

— 

— 

— 

— 

— 

— 

— 

— 

— 
— 

12,786 

10,144 

$

— 
— 
— 
— 
— 
— 
— 
— 
— 

(163,747)

(153,603)

$

— 

— 

— 

— 

— 

(46,496)

(200,099)

$

The accompanying notes are an integral part of these audited Consolidated Financial Statements.

F-9

316,997 

335 

— 

1,758 

— 

37,272 

168 

— 

717 

— 
1,258 

12,786 

371,291 

5,711 

39 

— 

4,514 

(1,618)

33 

— 

— 

173 

(163,747)

216,396 

— 

(263)

2,985 

653 

120 

(46,496)

173,395 

Table of Contents

GROWGENERATION CORP. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands)

Cash flows from operating activities:

Net income (loss)

Adjustments to reconcile net income (loss) to net cash provided by (used in) operating activities:

Depreciation and amortization

Estimated credit losses

Share-based compensation

Impairment loss related to goodwill and intangible assets

Impairment loss on operating lease right-of-use assets

Provision for deferred income taxes

Loss on disposal of fixed assets

Change in value of marketable securities

Changes in operating assets and liabilities (net of the effect of acquisitions):

(Increase) decrease in:

Accounts and notes receivable

Inventory

Prepaid expenses and other assets

Accounts payable and accrued liabilities

Operating leases

Customer deposits

Payroll and payroll tax liabilities

Sales taxes payable

Net cash and cash equivalents provided by (used in) operating activities

Cash flows from investing activities:

Acquisitions, net of cash acquired

Purchase of property and equipment

Purchase of marketable securities

Maturities of marketable securities

Proceeds from disposals of assets

Net cash and cash equivalents provided by (used in) investing activities

Cash flows from financing activities:

Principal payments on long term debt

Common stock withheld for employee payroll taxes

Proceeds from the sales of common stock and exercise of warrants and options, net of expenses

Net cash and cash equivalents (used in) provided by financing activities

Net increase (decrease) in cash and cash equivalents

Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

Supplemental Information:

Cash paid for interest

Cash paid for income taxes

Right to use assets acquired under new operating leases

Indemnity holdback from business acquisition

Non-cash repurchase of liability awards

Non-cash issuance of a note receivable

Common stock issued for business combinations

Liability redemption associated with business acquisition

Common stock issued for intangible assets

Years Ended December 31,

2023

2022

2021

$

(46,496)

$

(163,747) $

16,607 

955 

3,171 

15,526 
133 

— 

218 
(1,438)

(300)

13,773 

3,898 

(3,035)

46 

1,021 

(2,502)

(156)

1,421 

(3,050)

(6,698)

(98,680)

96,758 

265 

(11,405)

(50)

(263)

— 

(313)

(10,297)

40,054 

29,757 

$

98 

93 
4,289 

— 

653 

299 

— 

120 

— 

$

$
$

$

$

$

$

$

$

17,132 

1,737 

4,967 

127,831 
— 

(2,359)

568 
— 

(3,106)

32,890 

10,827 

(3,359)

508 

(8,590)

(2,769)

(582)

11,948 

(7,230)

(12,896)

(38,692)

46,633 

612 

(11,573)

(108)

(1,618)

33 

(1,693)

(1,318)

41,372 

40,054  $

21  $
—  $
9,607  $
875  $
—  $

—  $
5,710  $
—  $
173  $

$

$

$
$

$

$

$

$

$

$

12,786 

12,600 

1,428 

6,585 

— 
— 

1,609 

198 
— 

(1,896)

(34,690)

(9,937)

3,285 

1,282 

6,362 

4,785 

762 

5,159 

(80,784)

(18,740)

(75,000)

35,207 

— 

(139,317)

(83)

(4,391)

2,092 

(2,382)

(136,540)

177,912 

41,372 

43 

6,072 

32,875 

— 
— 

— 

37,272 

— 
168 

The accompanying notes are an integral part of these audited Consolidated Financial Statements.

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Table of Contents

1.    NATURE OF OPERATIONS

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

GrowGeneration  Corp.  (together  with  its  direct  and  indirect  wholly-owned  subsidiaries,  collectively  "GrowGeneration"  or  the  "Company")  was  incorporated  in  Colorado  in
2014. Since then, GrowGeneration has grown from a small chain of specialty retail hydroponic and organic garden centers to a multifaceted business with diverse assets. Today,
GrowGeneration operates two major lines of business: its Cultivation and Gardening segment, composed of the Company's hydroponic and organic gardening business; and its
Storage Solutions segment, composed of the Company's benching, racking, and storage solutions business.

As  of  December  31,  2023,  GrowGeneration  has 50  retail  locations  across 18  states  in  the  U.S.  The  Company  also  operates  an  online  superstore  for  cultivators  at
growgeneration.com, as well as a wholesale business for resellers, HRG Distribution, and a benching, racking, and storage solutions business, Mobile Media or MMI.

2.    SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation and Consolidation

The  Consolidated  Financial  Statements  have  been  prepared  under  the  Financial Accounting  Standards  Board  ("FASB") Accounting  Standards  Codification  ("ASC")  105-
10, Generally Accepted Accounting Principles, in accordance with accounting principles generally accepted in the U.S. ("GAAP").

The Consolidated Financial Statements include the accounts of GrowGeneration Corp. and its direct and indirect wholly-owned subsidiaries. All intercompany balances and
transactions have been eliminated in consolidation.

All amounts included in the accompanying notes to the Consolidated Financial Statements, except per share data, are in thousands (000).

Reclassifications

Certain amounts in the prior period consolidated financial statements have been reclassified to conform to the current period presentation. These reclassifications had no effect
on reported Consolidated Statements of Operations.

Use of Estimates

The preparation of consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of
assets and liabilities, the disclosure of contingent assets and liabilities at the date of the consolidated financial statements, and the reported revenues and expenses during the
reporting period. Actual results could vary from the estimates that were used.

Segment Reporting

The Company continually monitors and reviews its segment reporting structure in accordance with authoritative guidance for changes in management's approach or changes in
other facts and circumstances that might result in different segment reporting. During the fourth quarter of 2023, the Company realigned its operating and reportable segments
to correspond with changes to its operating model, management structure, and internal reporting and to better align with how the chief operating decision maker ("CODM")
makes operating decisions, allocates resources, and assesses performance. Accordingly, the Company identified two operating segments, each its own reportable segment, based
on  its  major  lines  of  business:  the  Cultivation  and  Gardening  segment,  composed  of  the  Company's  hydroponic  and  organic  gardening  business;  and  the  Storage  Solutions
segment,  composed  of  the  Company's  benching,  racking,  and  storage  solutions  business.  Comparative  prior  period  disclosures  have  been  recast  to  conform  to  the  current
segment presentation. Refer to Note 14, Segments, for additional information regarding the Company's reportable segments.

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Table of Contents

Revenue Recognition

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The Company's revenue is primarily generated from sales of its hydroponic and organic gardening proprietary brand products and non-proprietary brand products through its
retail  locations,  e-commerce  platforms,  wholesale  distribution,  and  commercial  sales  organization.  In  addition  to  its  hydroponic  and  organic  gardening  product  sales,  the
Company sells and installs commercial fixtures through its benching, racking, and storage solutions business.

The Company recognizes revenue when performance obligations under the terms of a contract with its customer are satisfied. Revenue is recognized at the point in time when
the Company has satisfied its performance obligation and the customer has obtained control of the products or when services have been completed. In evaluating the timing of
the transfer of control of products to customers, the Company considers several control indicators, including significant risks and rewards of products, the Company's right to
payment, and the legal title of the products. Based on the assessment of control indicators, product sales are typically recognized when product is made available to the carrier or
picked up by the customer. Promises related to product installation are considered a separate performance obligation from the product sale because the products can be used
without customization or modification and the installation is not complex and can be performed by other vendors. Installation revenue is recognized upon completion of the
installation services.

Revenues are measured as the amount of consideration that the Company expects to receive, which is derived from a list price reduced by variable consideration, which includes
applicable sales discounts and estimated expected sales returns. The majority of the Company's returns come from retail sales. Estimating future returns requires judgment based
on current and historical trends, and actual returns may vary from management's estimates. Sales and other taxes collected concurrent with revenue producing activities are also
excluded from revenue.

The Company provides standard assurance type warranties that its products and installation services will comply with all agreed-upon specifications. No services beyond an
assurance type warranty are provided to customers.

Payment for goods and services sold by the Company is typically due upon satisfaction of the performance obligations. Under certain circumstances, the Company does provide
goods and services to customers on a credit basis (see Accounts Receivable, Notes Receivable and Concentration of Credit Risk below). When the Company receives payment
from  customers  before  the  customer  obtains  control  of  the  merchandise  or  the  service  has  been  performed,  the  amount  received  is  recorded  as  a  customer  deposit  in  the
accompanying Consolidated Balance Sheets until the sale or service is complete.

In  accordance  with  ASC  606, Revenue  from  Contracts  with  Customers,  the  Company  has  elected  the  practical  expedient  to  exclude  the  value  of  remaining  performance
obligations for contracts with an original term of one year or less and the practical expedient for shipping and handling costs. Shipping and handling costs incurred to deliver
products to customers are accounted for as fulfillment activities, rather than a promised service, and as such are included in Cost of sales in the Consolidated Statements of
Operations.

Cost of Sales

Cost of sales includes cost of goods and shipping costs. Cost of goods consists of cost of merchandise, inbound freight, and other inventory-related costs, such as shrinkage costs
and lower of cost or market adjustments. Occupancy expenses of the Company's retail locations and distribution centers, which consist of payroll, rent, and other lease required
costs, including common area maintenance and utilities, are included as a component of Store operations and other operational expenses on the Consolidated Statements of
Operations. The Company does not consider these occupancy expenses to be part of the costs to bring its products to the finished condition and therefore records such costs as
Store operations and other operational expenses rather than Cost of sales.

Cash and Cash Equivalents

The Company considers all highly liquid investments purchased with original maturities of three months or less to be cash equivalents. The Company's cash equivalents consist
primarily of money market funds.

Financial instruments that potentially expose the Company to concentrations of risk consist primarily of cash and cash equivalents and accounts receivable, which are generally
not  collateralized.  The  Company's  policy  is  to  place  its  cash  and  cash  equivalents  with  high-quality  financial  institutions  in  order  to  limit  the  amount  of  credit  exposure.
Accounts  at  each  institution  are  insured  by  the  Federal  Deposit  Insurance  Corporation  ("FDIC")  up  to  $250,000.  Additionally,  certain  cash  equivalents  maintained  with
investment institutions are insured by a combination of the Securities Investor Protection

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GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Corporation ("SIPC") up to $500,000, which includes a $250,000 limit for cash, and additional private insurance, which mitigates the Company's exposure. At December 31,
2023 and 2022, the Company had approximately $20.8 million and $34.3 million, respectively, in excess of the FDIC, SIPC, and other insurance limits.

Marketable Securities

Marketable  securities  investments  primarily  consist  of  fixed-income  securities  with  short-term  maturities,  which  are  not  actively  traded  by  the  Company.  The  marketable
securities are classified as available-for-sale and are carried at fair value based on quoted market prices. Changes in fair value of marketable securities, principally derived from
accretion of discounts, was $1.4  million  for  the  year  ended  December  31,  2023  and  immaterial  for  the  years  ended  December  31,  2022  and  2021,  and  included  in  Interest
income on the Consolidated Statements of Operations. Changes in fair value of marketable securities related to unrealized gains and losses were immaterial for the years ended
December 31, 2023, 2022, and 2021.

Accounts Receivable

Accounts receivable consist primarily of trade receivables stated at the amount of consideration that the Company expects to collect from balances outstanding at period-end,
net of allowances for credit losses. The Company estimates its allowance for credit losses and the related expected credit loss based upon the Company's historical credit loss
experience  and  the  age  of  the  account  adjusted  for  asset-specific  risk  characteristics,  current  economic  conditions,  relationship  with  the  customer,  and  reasonable  forecasts.
Accounts receivable are written off or fully reserved when collection of amounts due is deemed improbable. Indicators of improbable collection include client bankruptcy, client
litigation, client cash flow difficulties, and ongoing service or billing disputes. Credit is generally extended on a short-term basis, thus current receivables do not bear interest.
Interest on past due balances are subject to an interest charge of 1.5% per month.

Notes Receivable

From time-to-time, the Company has executed notes receivables to third parties secured by collateral. Notes receivable generally have terms of 12  months  to 18  months  and
bear interest from 6 to 12% per annum. Generally, the underlying collateral is product or equipment financed by the note receivable.

Notes receivable are stated at the amount the Company expects to collect from balances outstanding at period-end, net of allowances for credit losses. The Company estimates
its allowance for credit losses and the related expected credit loss based upon the Company's historical credit loss experience and the age of the account adjusted for asset-
specific risk characteristics, current economic conditions, relationship with the customer, and reasonable forecasts. A reserve for uncollectible notes receivable is established
when collection of amounts due is deemed improbable. Indicators of improbable collection include client bankruptcy, client litigation, client cash flow difficulties, and ongoing
service or billing disputes.

When management determines, after considering economic and business conditions and collection efforts, that an allowance for credit losses is necessary for a note receivable
or collection of interest on the note is improbable, the accrual of interest on the instrument ceases. Any payment received on such non-accrual note receivable is recorded as
interest income when the payment is received. Once payments of principal and interest are current, the Company resumes accruing interest on the note receivable.

The Company periodically reviews the value of the underlying collateral for the note receivable and evaluates whether the value of the collateral continues to provide adequate
security for the note. Should the value of the underlying collateral become less than the outstanding principal and interest, the Company will determine whether an allowance or
impairment of the note receivable and related accrued interest is necessary. As of December 31, 2023 and 2022, the Company believes the value of the underlying collateral to
be sufficient and in excess of the respective outstanding principal and accrued interest, net of recognized allowance for doubtful accounts.

Concentration of Credit Risk

The Company is exposed to credit risk in the normal course of business, primarily related to accounts receivable and notes receivable. The Company is affected by general
economic conditions in the U.S. To limit credit risk, management periodically reviews and evaluates the financial condition of customers and maintains an allowance for credit
losses. As of December 31, 2023 and 2022, the Company does not believe that it has significant credit risk.

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Inventory

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Inventory consists predominantly of finished goods, including gardening supplies and materials, fixtures, and equipment, and is recorded at the lower of cost (weighted average
cost  method)  or  net  realizable  value.  The  Company  periodically  reviews  the  value  of  items  in  inventory  and  provides  write-downs  or  write-offs  of  inventory  based  on  its
assessment of market conditions. Write-downs and write-offs are charged to cost of sales. During the years ended December 31, 2023, 2022, and 2021, the Company recorded
$4.8 million, $7.8 million, and $5.3 million, respectively, to inventory write-downs due to shrink and obsolescence.

Property and Equipment

Property  and  equipment  are  recorded  at  cost,  or  at  the  allocated  fair  value  for  assets  acquired  in  accordance  with ASC  805, Business  Combinations,  and  depreciated  on  a
straight-line basis over their estimated useful lives. Leasehold improvements are amortized on a straight-line basis over the shorter of the remaining term of the lease or the
useful life of the improvement. Renewals and betterment that materially extend the life of the asset are capitalized. With respect to constructed assets, all materials, direct labor,
and contract services, as well as certain indirect costs, are capitalized. Expenditures for maintenance and repairs are charged against operations.

Computer software development costs and website development costs are expensed as incurred, except for internal-use software or website development costs that qualify for
capitalization in accordance with ASC 350, Intangibles—Goodwill and Other, and include certain employee related expenses, including salaries, bonuses, benefits, and share-
based compensation expenses; costs of computer hardware and software; and costs incurred in developing features and functionality. The Company expenses costs incurred in
the preliminary project and post-implementation stages of software development and capitalizes costs incurred in the application development stage and costs associated with
significant enhancements to existing internal use software applications. Costs incurred related to less significant modifications and enhancements as well as maintenance are
expensed as incurred. These capitalized software costs are amortized on a straight-line basis over an estimated useful life commencing when the software project is ready for its
intended use.

The general range of estimated useful lives for property and equipment are as follows:

Vehicles
Buildings
Furniture and fixtures
Computers and equipment
Capitalized software
Leasehold improvements

Estimated Lives
5 years
20 - 30 years
3 -7 years
3 - 5 years
3 - 8 years
5 years, not to exceed lease term

The Company reviews for impairment indicators and recoverability of long-lived assets, including property and equipment, when circumstances indicate that the carrying value
of the asset may not be recoverable. Refer to the Recoverability of long-lived assets significant accounting policy.

Intangible Assets

Intangible  assets  primarily  include  trade  names,  customer  relationships,  non-compete  agreements,  and  intellectual  property  with  finite  lives  identified  in  connection  with
acquisitions in accordance to ASC 805, Business Combinations. For each acquisition, the Company allocates the purchase price to the identifiable assets acquired and liabilities
assumed, including intangible assets, based on estimated fair values. The Company determines the appropriate useful life of intangible assets by performing an analysis of cash
flows based on historical experience of the acquired businesses. Intangible assets are amortized over their estimated useful lives on a straight-line basis, which approximates the
pattern in which the economic benefits associated with the asset are expected to be consumed. The estimated useful lives for trade names, customer relationships, non-compete
agreements, and intellectual property are generally five to six years.

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Goodwill

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Goodwill represents the excess purchase price over the fair value of identifiable assets acquired and liabilities assumed in connection with acquisitions in accordance to ASC
805, Business Combinations.  Goodwill  is  not  amortized  but  instead  is  tested  for  impairment  at  the  reporting  unit  level  at  least  annually,  or  more  frequently  if  indicators  of
impairment exist.

Goodwill is assessed using either a qualitative or quantitative approach to determine whether it is more likely than not that the fair value of a reporting unit is less  than  its
carrying  amount.  The  qualitative  assessment  evaluates  factors  including  macro-economic  conditions,  industry-specific  and  company-specific  considerations,  legal  and
regulatory environments, and historical performance. If the Company determines that it is more likely than not that the fair value of a reporting unit is less than its carrying
value, a quantitative assessment is performed. Otherwise, no further assessment is required. The quantitative approach compares the estimated fair value of the reporting unit,
including goodwill, to its carrying amount. Impairment is indicated if the estimated fair value of the reporting unit is less than the carrying amount, and an impairment charge is
recognized for the differential. Companies also have the unconditional option to bypass the qualitative assessment for any reporting unit in any period and proceed directly to
performing the quantitative goodwill impairment test.

Effective the fourth quarter of 2023 and prospectively, the Company performed its required annual goodwill impairment test as of December 1 rather than on December 31,
which was the Company's previous practice. This change represented a change in method of applying an accounting principle, and it was determined to be preferable as it more
closely aligned the annual goodwill impairment assessment date with the Company's annual planning, forecasting, and budgeting processes. The change in accounting principle
did not result in any, nor does the Company expect the change in accounting principle to result in any, delay, acceleration, or avoidance of an impairment cha rge. This change
was not applied retrospectively, as it would be impracticable to do so because retrospective application would require application of significant estimates and assumptions with
the use of hindsight.

For the goodwill impairment test performed on December 1, 2023, the Company completed a quantitative goodwill impairment assessment for each reporting unit. As a result of
changes to the business and future projections, the Company identified a $9.3 million impairment related to its goodwill. Additionally, for the year ended December 31, 2022,
the  Company  recorded  a  goodwill  impairment  loss  of  $116.7  million.  These  impairment  losses  related  to  goodwill  are  included  in  Impairment  loss  on  the  Consolidated
Statements of Operations. Refer to Note 6, Goodwill and Intangible Assets, for additional information regarding the Company's impairment assessments.

Recoverability of Long-Lived Assets

The  Company  reviews  the  recoverability  of  long-lived  assets,  including  property  and  equipment,  operating  leases  right-of-use  assets,  and  intangible  assets,  when  events  or
changes in circumstances occur that indicate the carrying value of the asset may not be recoverable. The assessment of possible impairment is based on the ability to recover the
carrying value of the asset from the expected future pretax cash flows (undiscounted and without interest charges) of the related operations. If these cash flows are less than the
carrying value of such asset, an impairment loss is recognized for the difference between estimated fair value and carrying value. The measurement of impairment requires
management to make estimates of these cash flows related to long-lived assets, as well as other fair value determinations.

During the fourth quarter of 2023, the Company quantitatively evaluated the recoverability of its long-lived assets, including its finite-lived intangible assets, for impairment in
conjunction  with  its  annual  goodwill  impairment  assessment.  As  a  result,  the  Company  identified  a  $ 6.2  million  impairment  related  to  its  finite-lived  intangible  assets.
Additionally, the Company identified a $ 0.1  million  impairment  related  to  its  operating  lease  right-of-use  assets  for  the  year  ended  December  31,  2023.  For  the  year  ended
December 31, 2022, the Company recorded an impairment loss of $11.2 million related to its finite-lived intangible assets. These impairment losses related to long-lived assets
are  included  in  Impairment  loss  on  the  Consolidated  Statements  of  Operations.  Refer  to  Note  6,  Goodwill  and  Intangible Assets,  for  additional  information  regarding  the
Company's intangible asset impairment assessments.

Leases

Leases are accounted for in accordance with ASC 842, Leases. Contracts are evaluated to determine whether the arrangement contains a lease at inception. Leases are classified
as  either  finance  leases  or  operating  leases  based  on  criteria  in ASC  842, Leases.  The  Company's  operating  leases  primarily  consist  of  real  estate  leases  for  its  retail  stores,
distribution centers, warehouses, and offices. The Company does not have finance leases.

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GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Right-of-use assets and lease liabilities are recognized at the lease commencement date based on the present value of the future minimum lease payments over the lease term.
The lease liabilities represent the present value of remaining lease payments over the lease term. The right-of-use assets represent the Company's right to use an underlying asset
and are based upon the lease liabilities adjusted for prepayments or accrued lease payments, initial direct costs, lease incentives, and impairment of right-of-use assets.

The majority of the Company's leases do not provide an implicit rate; therefore, the Company uses its incremental borrowing rate based on the information available at the lease
commencement date in determining the present value of future payments for those leases. The Company's incremental borrowing rate for a lease is the rate of interest it would
pay to borrow on a collateralized basis over a similar term to the lease in a similar economic environment.

The lease term includes the non-cancelable period of the lease and may include options to extend or terminate the lease when it is reasonably certain that the Company will
exercise that option. The exercise of lease renewal options is at the Company's sole discretion.

The  Company  has  elected  not  to  recognize  right-of-use  assets  and  lease  liabilities  for  short-term  operating  leases  that  have  a  lease  term  of  one  year  or  less  and  that  do  not
include  an  option  to  purchase  the  underlying  asset  that  the  Company  is  reasonably  certain  to  exercise.  Short-term  lease  costs  include  expenses  related  to  leases  with  terms
greater than one month but less than 12 months, and the expense is recognized on a straight-line basis over the lease term.

The Company has elected the practical expedient to account for lease and non-lease components as a single component for all leases.

The Company monitors for triggering events or conditions that require a reassessment of its leases. When the reassessment requires a re-measurement of the lease liability, a
corresponding adjustment is made to the carrying amount of the right-of-use asset. Additionally, the Company reviews for impairment indicators of its right-of-use assets and
other long-lived assets as described in the Recoverability of long-lived assets significant accounting policy.

Fair Value Measurements

Fair value is defined as the exchange price that would be received to sell an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for
the asset or liability in an orderly transaction between market participants on the measurement date. Valuation techniques used to measure fair value must maximize the use of
observable inputs and minimize the use of unobservable inputs. Financial assets and liabilities carried at fair value are to be classified and disclosed in one of the following three
levels of the fair value hierarchy, of which the first two are considered observable and the last is considered unobservable:

•
•

•

Level 1—Quoted prices in active markets for identical assets or liabilities.
Level 2—Observable inputs (other than Level 1 quoted prices), such as quoted prices in active markets for similar assets or liabilities, quoted prices in markets that are
not active for identical or similar assets or liabilities, or other inputs that are observable or can be corroborated by observable market data.
Level 3—Unobservable inputs that are supported by little or no market activity and that are significant to determining the fair value of the assets or liabilities, including
pricing models, discounted cash flow methodologies, and similar techniques.

To the extent that the valuation is based on models or inputs that are less observable or unobservable in the market, the determination of fair value requires more judgment.
Accordingly, the degree of judgment exercised by the Company in determining fair value is greatest for instruments categorized in Level 3. A financial instrument's level within
the fair value hierarchy is based on the lowest level of any input that is significant to the fair value measurement.

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GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The carrying amounts of cash and cash equivalents, accounts receivable, accounts payable and all other current liabilities approximate fair values due to their short-term nature.
The fair value of notes receivable approximates the outstanding balance net of recognized allowance for doubtful accounts.

Cash equivalents
Marketable securities

Business Combinations

Level
1
2

December 31, 2023

December 31, 2022

$
$

17,300  $
35,212  $

25,087 
31,852 

The  Company  accounts  for  acquisitions  in  accordance  with ASC  805, Business Combinations. Assets  acquired  and  liabilities  assumed  are  recognized  at  their  estimated  fair
values in accordance with ASC 820, Fair Value Measurements, as of the acquisition date. For all acquisitions, the preliminary allocation of the purchase price was based upon a
preliminary  valuation,  and  the  Company's  estimates  and  assumptions  are  subject  to  change  as  valuations  are  finalized  within  the  measurement  period,  which  cannot  extend
beyond one year from the acquisition date. Measurement period adjustments are recognized in the reporting period in which the adjustments were determined and calculated as
if  the  accounting  had  been  completed  at  the  acquisition  date.  The  process  for  estimating  fair  values  requires  the  use  of  significant  estimates,  assumptions  and  judgments,
including determining the timing and estimates of future cash flows and developing appropriate discount rates. Any changes to these estimates may have a material impact on
the  Company's  operating  results  or  financial  position.  All  acquisition  costs  are  expensed  as  incurred  and  recorded  in  Selling,  general  and  administrative  expense  in  the
Consolidated Statements of Operations. Refer to Note 12, Acquisitions, for additional information regarding the Company's business combinations.

Income Taxes

The Company accounts for income taxes in accordance with FASB ASC 740, Income Taxes, which requires the recognition of deferred tax assets and liabilities for future tax
consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax basis and tax credit carry
forwards. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are
expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in operations in the period that includes the enactment
date. Valuation allowances are established to reduce deferred tax assets to the amount that will more likely than not be realized. To the extent that a determination was made to
establish or adjust a valuation allowance, the expense or benefit is recorded in the period in which the determination is made.

From  time  to  time,  the  Company  engages  in  transactions  in  which  the  tax  consequences  may  be  subject  to  uncertainty.  Significant  judgment  is  required  in  assessing  and
estimating the tax consequences of these transactions. The Company prepares and files tax returns based on its interpretation of tax laws and regulations. In the normal course of
business, the tax returns are subject to examination by various taxing authorities. Such examinations may result in future tax, interest and penalty assessments by these taxing
authorities. In determining the Company's income tax provision for financial reporting purposes, the Company establishes a reserve for uncertain income tax positions unless
such positions are determined to be more likely than not of being sustained upon examination, based on their technical merits. The Company only recognizes tax benefits taken
on the tax return that the Company believes are more likely than not of being sustained upon examination. There is considerable judgment involved in determining whether a
position taken on the tax return is more likely than not of being sustained.

The Company adjusts its tax reserve estimates periodically because of ongoing examinations by, and settlements with, the various taxing authorities, as well as changes in tax
laws,  regulations  and  interpretations.  The  consolidated  income  tax  provision  of  any  given  year  includes  adjustments  to  prior  year  income  tax  accruals  that  are  considered
appropriate and any related estimated interest and penalties. The Company's policy is to recognize, when applicable, interest and penalties on uncertain income tax positions as
part of its income tax provision.

Advertising

The  Company  expenses  advertising  and  promotional  costs  when  incurred. Advertising  and  promotional  expenses  for  the  years  ended  December  31,  2023,  2022,  and  2021
amounted to $1.8 million, $4.0 million, and $4.0 million, respectively.

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Earnings Per Share

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The Company computes net earnings per share under ASC 260-10, Earnings Per Share. Basic earnings or loss per share ("EPS") is computed by dividing net income (loss)
available to common stockholders by the weighted average number of common shares outstanding for the period. Diluted EPS is computed by dividing net income (loss) by the
weighted average of all potentially dilutive shares of common stock that were outstanding during the periods presented. 

The  treasury  stock  method  is  used  in  calculating  diluted  EPS  for  potentially  dilutive  stock  options,  restricted  stock  and  common  stock  warrants,  which  assumes  that  any
proceeds  received  from  the  exercise  of  in-the-money  stock  options,  restricted  stock  and  common  stock  warrants,  would  be  used  to  purchase  common  shares  at  the  average
market price for the period.

Share-Based Compensation

The Company uses share-based compensation, including stock options, restricted stock units, and common stock warrants, to provide long-term performance incentives for its
employees, non-employee members of its Board of Directors, and consultants.

The Company records share-based compensation in accordance with ASC 718, Compensation-Stock Compensation. The Company estimates the fair value of stock options and
common stock warrants on the grant date using the Black-Scholes option pricing model. The fair value of stock options and common stock warrants granted is recognized as an
expense over the requisite service period. Share-based compensation expense for all share-based payment awards is recognized using the straight-line single-option method and
is included in Selling, general, and administrative expense in the Consolidated Statements of Operations. Forfeitures are recognized as they occur.

The  Black-Scholes  option  pricing  model  requires  subjective  assumptions,  including  future  stock  price  volatility  and  expected  time  to  exercise,  which  affect  the  calculated
values. The expected term of options granted is derived from historical data on employee exercises and post-vesting employment termination behavior. The risk-free rate used in
the option pricing model is based on the U.S. Treasury rate that corresponds to the expected life of the grant effective as of the date of the grant. The expected volatility is based
on the historical volatility of the Company's stock price. These factors could change in the future, affecting the determination of share-based compensation expense in future
periods.

Periodically, the Company has issued certain stock awards classified as liabilities based on the guidance set forth at ASC 480, Distinguishing Liabilities from Equity, and ASC
718, Compensation-Stock Compensation. These awards generally entitle the employees to receive a specified dollar value of common stock on future dates and vest over time
subject to the employee's continued employment. The Company recognizes compensation expense for these awards over the requisite service period.

Refer to Note 9, Share-Based Payments, for additional information regarding the Company's share-based compensation and share-based awards.

3.    RECENT ACCOUNTING PRONOUNCEMENTS

From  time  to  time,  the  FASB  or  other  standard  setting  bodies  issue  new  accounting  pronouncements.  Updates  to  the  FASB  Accounting  Standards  Codification  are
communicated through issuance of an Accounting Standards Update ("ASU"). The Company has implemented all new accounting pronouncements that are in effect and that
may  impact  its  financial  statements.  In  addition  to  the  accounting  pronouncements  discussed  below,  no  other  new  accounting  pronouncement  issued  or  effective  during  the
fiscal year had or is expected to have a material effect on the Company's Consolidated Financial Statements or disclosures.

Recently Adopted Accounting Pronouncements

In  June  2016,  the  FASB  issued ASU  No.  2016-13, Financial Instruments—Credit Losses (Topic 326)  ("ASU  2016-13"),  changing  the  impairment  model  for  most  financial
instruments  by  requiring  companies  to  recognize  an  allowance  for  expected  losses  based  upon  a  company's  historical  credit  loss  experience,  adjusted  for  asset-specific  risk
characteristics, current economic conditions, and reasonable forecasts, rather than incurred losses as required previously by the other-than-temporary impairment model. ASU
2016-13 applies to most financial assets measured at amortized cost and certain other instruments, including trade and other receivables, loans, available-for-sale and held-to-
maturity debt securities, net

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GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

investments in leases, and off-balance sheet credit exposures. ASU 2016-13 was effective January 1, 2020, and the Company adopted this standard effective January 1, 2023.
The  adoption  of  this  standard  primarily  applied  to  the  valuation  of  the  Company's  accounts  receivable.  The  adoption  of  this  standard  did  not  have  a  material  impact  on  the
Company's  Consolidated  Financial  Statements  or  disclosures,  and  the  Company's  estimate  of  expected  credit  losses  as  of  January  1,  2023,  using  the  expected  credit  loss
evaluation  process  described  above,  resulted  in  no  adjustments  to  the  provision  for  credit  losses  and  no  cumulative-effect  adjustment  to  Retained  earnings  (deficit)  in  the
Consolidated Balance Sheets on the adoption date of the standard.

Recently Issued Accounting Pronouncements Not Yet Adopted

In November 2023, the FASB issued ASU No. 2023-07, Segment Reporting—Improvements to Reportable Segment Disclosures (Topic 280) ("ASU 2023-07"), which requires
an enhanced disclosure of segments on an annual and interim basis, including the title of the chief operating decision maker, significant segment expenses, and the composition
of other segment items for each segment's reported profit. ASU 2023-07 is effective for fiscal years beginning after December 15, 2023, and interim periods within fiscal years
beginning after December 15, 2024. Early adoption is permitted, and adoption of ASU 2023-07 should be applied retrospectively to all prior periods presented in the financial
statements. The Company is currently evaluating the impact of this standard.

In  December  2023,  the  FASB  issued ASU  No.  2023-09, Income  Taxes  (Topic  740)  -  Improvements  to  income  tax  disclosures  ("ASU  2023-09"),  expanding  the  disclosures
requirement  for  income  taxes  primarily  by  requiring  more  detailed  disclosure  for  income  taxes  paid  and  the  effective  tax  rate  reconciliation. ASU  2023-09  is  effective  for
annual periods beginning after December 15, 2024. Early adoption is permitted, and adoption of ASU 2023-09 can be applied prospectively or retrospectively. The Company is
currently evaluating the impact of this standard.

4.    REVENUE RECOGNITION

Disaggregation of Revenues

Sales  are  disaggregated  by  the  Company's  segments,  which  represent  its  principal  lines  of  business,  as  well  as  by  major  product  line,  including  proprietary  brands,  non-
proprietary  brands,  and  commercial  fixtures,  and  by  product  type,  including  consumable  and  durable  products.  Refer  to  Note  14,  Segments,  for  disaggregated  revenue
disclosures.

Contract Assets and Liabilities

Depending  on  the  timing  of  when  title  of  product  transfers  to  a  customer  and  when  a  customer  makes  payments  for  such  product,  the  Company  recognizes  an  accounts
receivable  (contract  asset)  or  a  customer  deposit  (contract  liability). The  opening  and  closing  balances  of  the  Company's  accounts  receivables  and  customer  deposits  are  as
follows:

Opening balance, January 1, 2023
Closing balance, December 31, 2023

Increase (decrease)

Opening balance, January 1, 2022
Closing balance, December 31, 2022

Increase (decrease)

Accounts Receivable, Net

Customer Deposits

$

$

$

$

8,336  $
8,895 

559  $

5,741  $
8,336 

2,595  $

4,338 
5,359 

1,021 

11,686 
4,338 

(7,348)

Of the total amount of customer deposits as of January 1, 2023, $3.4 million was reported as revenue during the year ended December 31, 2023. Of the total amount of customer
deposits as of January 1, 2022, $11.1 million was reported as revenue during the year ended December 31, 2022.

The Company also has notes receivable under longer term financing arrangements at interest rates typically ranging from 6% to 12% with repayment terms typically ranging for
12 to 18 months.

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GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Notes receivable at December 31, 2023 and 2022 are as follows: 

Notes receivable
Allowance for credit losses

Notes receivable, net

The following table summarizes changes in notes receivable balances that have been deemed impaired.

Notes receivable
Allowance for credit losses

Notes receivable, net

5.    PROPERTY AND EQUIPMENT

Property and equipment at December 31, 2023 and 2022 consists of the following:

Vehicles
Buildings and land
Leasehold improvements
Furniture, fixtures and equipment
Capitalized software
Construction-in-progress

Property and equipment, gross
Accumulated depreciation and amortization

Property and equipment, net

$

$

$

$

$

December 31,

2023

2022

2,031  $
(1,732)

299  $

December 31,

2023

2022

1,732  $
(1,732)

— 

December 31,

2023

2022

2,558  $
2,121 
11,920 
14,364 

16,085 
— 
47,048 
(19,996)

$

27,052  $

2,464 
(1,250)

1,214 

1,500 
(1,250)

250 

2,176 
2,121 
12,562 
13,195 

2,644 
9,569 
42,267 
(13,598)

28,669 

Depreciation and amortization expense related to property and equipment was $7.9 million, $7.2 million, and $3.7 million for the years ended December 31, 2023, 2022, and
2021, respectively.

6.    GOODWILL AND INTANGIBLE ASSETS

Effective the fourth quarter of 2023 and prospectively, the Company performed its required annual goodwill impairment test as of December 1 rather than on December 31,
which was the Company's previous practice. This change represented a change in method of applying an accounting principle, and it was determined to be preferable as it more
closely aligned the annual goodwill impairment assessment date with the Company's annual planning, forecasting, and budgeting processes. The change in accounting principle
did not result in any, nor does the Company expect the change in accounting principle to result in any, delay, acceleration, or avoidance of an impairment cha rge. This change
was not applied retrospectively, as it would be impracticable to do so because retrospective application would require application of significant estimates and assumptions with
the use of hindsight.

For the goodwill impairment test performed on December 1, 2023, the Company completed a quantitative goodwill impairment assessment for each of its four reporting units.
The fair value of each reporting unit was determined using the income approach, which discounts estimated future cash flows to present value using an appropriate rate of return.
The estimated fair value of each reporting unit, including goodwill, was compared to its carrying amount, and, as a result of changes to the business and future projections, the
Company identified a $9.3 million impairment related to its goodwill for the year ended December 31, 2023.

F-20

Table of Contents

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

In conjunction with its annual goodwill impairment assessment on December 1, 2023, the Company quantitatively evaluated the recoverability of its long-lived assets, including
its finite-lived intangible assets, for impairment. The recoverability assessment compared the carrying value of long-lived asset groups to their expected future pretax cash flows
(undiscounted and without interest charges). If the undiscounted cash flows were less than the carrying values, an impairment loss was recognized for the difference between
the  estimated  fair  values  using  an  income  approach  and  the  related  carrying  values.  As  a  result,  the  Company  identified  a  $ 6.2  million  impairment  for  the  year  ended
December 31, 2023 related to its finite-lived intangible assets, including trade names, patents, customer relationships, non-competes, and intellectual property.

For the year ended December 31, 2022, the Company recorded a total impairment loss of $127.8 million related to goodwill and intangible assets. During the second quarter of
2022, the Company's market capitalization fell below total net assets. In addition, financial performance continued to weaken during the quarter, which was contrary to prior
experience. Management reassessed business performance expectations following persistent adverse developments in equity markets, deterioration in the environment in which
the Company operates, inflation, lower than expected sales, and an increase in operating expenses. These indicators, in the aggregate, required impairment testing for finite-
lived intangible assets at the asset group level and goodwill at the reporting unit level as of June 30, 2022.

As a result, the Company performed a recoverability test on the following finite-lived intangible assets: customer relationships, trade names, and non-competes. For goodwill
impairment testing purposes, the Company determined three of its four reporting units required quantitative assessment as it was more likely than not that the fair value of those
reporting units were less than their carrying values. The Company determined the fair value of its reporting units and finite-lived intangible assets using the income approach.
The Company recognized an impairment losses of $11.2 million related to its finite-lived intangibles and $116.7 million related to goodwill on June 30, 2022.

The changes in goodwill, including the impairments discussed above, by segment for the years ended December 31, 2023 and 2022 were as follows:

Balance at December 31, 2021
Acquisitions and measurement period adjustments
Impairment
Balance at December 31, 2022
Acquisitions
Impairment

Balance at December 31, 2023

Cultivation and
Gardening

Storage Solutions

Total

$

$

$

124,199 
6,831 
(116,657)
14,373 
830 
(9,283)
5,920 

$

$

$

1,202 
403 
— 
1,605 
— 
— 
1,605 

$

$

$

125,401 
7,234 
(116,657)
15,978 
830 
(9,283)
7,525 

Accumulated impairment for goodwill was $125.9 million, $116.7 million, and zero as of December 31, 2023, 2022, and 2021, respectively.

The changes in intangible assets, including the impairments discussed above, by segment for the years ended December 31, 2023 and 2022 were as follows:

Balance as of December 31, 2021
Amortization
Acquisitions and measurement period adjustments
Impairment
Balance as of December 31, 2022
Amortization
Acquisitions
Impairment

Balance as of December 31, 2023

Cultivation and
Gardening

Storage Solutions

Total

44,161 
(8,981)
3,412 
(11,174)
27,418 
(8,114)
440 
(6,243)
13,501 

$

$

$

4,241 
(781)
— 
— 
3,460 
(781)
— 
— 
2,679 

$

$

$

48,402 
(9,762)
3,412 
(11,174)
30,878 
(8,895)
440 
(6,243)
16,180 

$

$

$

F-21

Table of Contents

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Intangible assets on the Company's Consolidated Balance Sheets consist of the following:

Gross 
Carrying 
Amount

December 31, 2023

Accumulated 
Amortization

Net 
Carrying 
Amount

Gross 
Carrying 
Amount

December 31, 2022

Accumulated 
Amortization

Net 
Carrying 
Amount

$

$

28,198  $
69 
13,192 
864 

1,136 
43,459  $

(16,488) $
(69)
(8,813)
(773)

(1,136)
(27,279) $

11,710  $
— 
4,379 
91 
— 
16,180  $

29,062  $
100 
17,102 
932 

2,065 
49,261  $

(10,517)
(56)
(6,501)
(551)

(758)
(18,383)

$

$

18,545 
44 
10,601 
381 
1,307 
30,878 

Trade names
Patents, trademarks
Customer relationships
Non-competes
Intellectual property

Total

The weighted-average remaining amortization period for intangible assets as of December 31, 2023 is as follows:

Trade names
Customer relationships
Non-competes
Total

Weighted-Average
Amortization Period
2.21 years
3.83 years
1.14 years
2.64 years

Amortization expense for the years ended December 31, 2023, 2022, and 2021 was $8.7 million, $9.9 million, and $8.9 million respectively. Future amortization expense as of
December 31, 2023 is as follows:

2024
2025
2026
2027
2028
Thereafter

Total

$

$

6,704 
6,339 
2,231 
799 
82 
25 

16,180 

7.

INCOME TAXES

The provision (benefit) for income taxes for the years ended December 31, 2023, 2022, and 2021 consisted of the following:

Current tax expense (benefit):

Federal
State

Deferred tax (benefit):

Federal
State
Valuation allowance

Provision (benefit) for income taxes

2023

Year Ended December 31,
2022

2021

$

$

(115) $
147 

— 
— 
— 
32  $

(471) $
(55)

(2,179)
(180)
— 
(2,885) $

(115)
949 

1,473 
136 
— 
2,443 

F-22

Table of Contents

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The tax effects of temporary differences that gave rise to the Company's deferred tax assets and liabilities as of December 31, 2023 and 2022 were as follows:

Deferred tax assets:

Net operating losses and attributes carryovers
Deferred right to use lease liabilities
Share-based compensation
Accumulated depreciation and amortization
Accruals and other
Total deferred tax assets
Deferred tax liabilities:

Deferred right to use lease assets

Total deferred tax liabilities
Deferred tax asset (liability)
Valuation allowance

Deferred tax asset (liability), net

December 31,

2023

2022

15,097  $
10,874 
1,249 
30,101 
2,421 
59,742 

(10,224)
(10,224)
49,518 
(49,518)

—  $

7,655 
12,200 
1,177 
27,288 
2,007 
50,327 

(11,638)
(11,638)
38,689 
(38,689)
— 

$

$

As of December 31, 2023, the Company had cumulative federal net operating losses of $58.6 million, which have an indefinite carryforward period. As of December 31, 2023
and 2022, the Company had cumulative state net operating loss carryforwards of $53.3 million and $28.0 million, respectively. State net operating loss carryforwards will begin
to expire in calendar year 2035.

Net operating loss carryforwards may become subject to an annual limitation in the event of certain cumulative changes in the ownership interest of significant shareholders
over a three-year period in excess of 50%, as defined under Sections 382 and 383 of the Internal Revenue Code, respectively, as well as similar state provisions. This could limit
the amount of tax attributes that can be utilized annually to offset future taxable income or tax liabilities. The amount of the annual limitation is determined based on the value
of the Company immediately prior to the ownership change. The Company has completed an analysis of any limitations on its tax attributes and has assigned a full valuation
allowance against them as of December 31, 2023.

A reconciliation of the U.S. federal statutory income tax rate to the Company's effective income tax rate is as follows for the years ended December 31, 2023 and 2022, and
2021:

Federal statutory income tax rate
State and local income taxes (net of federal tax benefit)
Share-based compensation
Return to provision adjustments
Valuation allowance

Effective income tax rate

Uncertain Tax Benefits

2023

Years Ended December 31,
2022

2021

21 %
4 %
(1)%
— %
(24)%
0 %

21 %
5 %
(1)%
— %
(23)%
2 %

21 %
7 %
(8)%
(4)%
— %
16 %

The Company has not identified any uncertain tax positions as of December 31, 2023. The Company recognizes interest and penalties accrued related to uncertain tax benefits
in  the  income  tax  provision.  There  were no  interest  and  penalties  included  in  other  long-term  liabilities  on  the  accompanying  Consolidated  Balance  Sheets  for  years  ended
December 31, 2023 and 2022. The Company does not expect any significant changes in its unrecognized tax benefits within 12 months of the reporting date. The Company files
income tax returns in the U.S. federal jurisdiction and various state jurisdictions. No

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Table of Contents

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

tax years for the Company are currently under examination by the IRS or state and local tax authorities for income tax purposes. Generally, the Company's 2020 through 2022
fiscal years remain open for examination and assessment. For various states, the examination and assessment remain open for 2019 through 2022. Years prior to 2019 remain
open solely for purpose of examination of the Company's loss and credit carryforwards.

8.    LEASES

The right-of-use assets and corresponding liabilities related to the Company's operating leases are as follow:

Operating leases right-of-use assets, net

Current maturities of operating lease liability
Operating lease liability, net of current maturities

Total lease liability

The weighted-average remaining lease terms and weighted-average discount rates for operating leases were as follows:

Weighted average remaining lease term
Weighted average discount rate

December 31,

2023

2022

$

$

$

39,933  $

8,021  $

34,448 
42,469  $

46,433 

8,131 
40,659 
48,790 

December 31,

2023

2022

6.0 years
6.1 %

6.5 years
5.8 %

Lease expense is recorded within the Company's Consolidated Statements of Operations based upon the nature of the operating lease right-of-use assets. Where assets are used
to directly serve our customers, such as retail locations and distribution centers, lease costs are recorded in Store operations and other operational expenses. Facilities and assets
that serve management and support functions are expensed through Selling, general, and administrative.

Additionally, the Company recorded sublease income of $1.1 million and $0.1 million for the years ended December 31, 2023 and 2022, respectively, within Store operations
and  other  operational  expenses  related  to  the  sublease  of  a  closed  retail  location.  There  was no sublease income for the year ended December 31, 2021. The Company also
identified  a  $0.1  million  impairment  related  to  its  operating  lease  right-of-use  assets  for  the  year  ended  December  31,  2023,  which  is  included  in  Impairment  loss  on  the
Consolidated Statements of Operations.

The components of lease expense are as follows:

Operating lease costs
Variable lease costs
Short-term lease costs

Total operating lease costs

2023

Year Ended December 31,
2022

2021

$

$

11,248  $
2,559
268
14,075  $

10,936  $
2,428
451
13,815  $

8,205 
2,130 
205 
10,540 

F-24

Table of Contents

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Future maturities of the Company's operating lease liabilities as of December 31, 2023:

2024
2025
2026
2027
2028
Thereafter
Total lease payments
Less: imputed interest

Operating lease liability at December 31, 2023

Supplemental and other information related to leases is as follows:

Cash paid for amounts included in the measurement of lease liabilities:

Operating cash flow from operating leases

9.    SHARE BASED PAYMENTS

Equity Incentive Plans Overview

$

$

10,308 
9,577 
7,683 
5,608 
5,115 
12,321 
50,612 
(8,143)
42,469 

2023

Year Ended December 31,
2022

2021

$

11,139  $

10,328  $

7,209 

The  Company  maintains two  long-term  incentive  plans  for  employees,  non-employee  members  of  its  Board  of  Directors  (the  "Board"),  and  consultants:  the  2014  Equity
Incentive Plan and the Amended and Restated 2018 Equity Incentive Plan. The plans allow the Company to grant equity-based compensation awards, including stock options,
stock  appreciation  rights,  performance  share  units,  restricted  stock  units,  restricted  stock  awards,  common  stock  warrants,  or  a  combination  of  awards  (collectively,  "share-
based awards").

On  March  6,  2014,  the  Board  approved  the  2014  Equity  Incentive  Plan  ("2014  Plan")  pursuant  to  which  the  Company  may  grant  incentive,  non-statutory  options,  stock
appreciation rights, restricted stock, restricted stock units, performance shares, performance units and other stock or cash awards to employees, non-employee members of the
Board, consultants and other independent advisors who provide services to the Company. The maximum shares of common stock which may be issued over the term of the
2014 Plan shall not exceed 2,500,000 shares. Awards under the 2014 Plan are made by the Board or a committee designated by the Board. Options under the 2014 Plan are to be
issued at the market price of the stock on the day of the grant except to those issued to holders of 10% or more of the Company's common stock which is required to be issued at
a price not less than 110% of the fair market value on the day of the grant. Each option is exercisable at such time or times, during such period and for such numbers of shares
shall  be  determined  by  the  plan  administrator.  No  option  may  be  exercisable  for  more  than ten years (five years  in  the  case  of  an  incentive  stock  option  granted  to  a  10%
stockholder) from the date of grant.

On January 7, 2018, the Board adopted the 2018 Equity Incentive Plan (the "2018 Plan"), and on April 20, 2018, the shareholders approved the 2018 Plan. On February 7,
2020,  the  Board  approved  the  amendment  and  restatement  of  the  2018  Plan  to  increase  the  number  of  shares  issuable  thereunder  from 2,500,000  to 5,000,000,  which
amendment was approved by shareholders on May 11, 2020. The 2018 Plan is administered by the Board. The Board may grant options to purchase shares of common stock,
stock appreciation rights, restricted stock units, restricted or unrestricted shares of common stock, performance shares, performance units, other cash-based awards and other
share-based awards. The Board also has broad authority to determine the terms and conditions of each option or other kind of equity award, adopt, amend and rescind rules and
regulations for the administration of the 2018 Plan and amend or modify outstanding options, grants and awards.

No options, stock purchase rights or awards may be made under the 2018 Plan on or after the ten-year anniversary of the adoption of the 2018 Plan by the Board, but the 2018
Plan will continue thereafter while previously granted options, stock appreciation rights or awards remain subject to the 2018 Plan. Options granted under the 2018 Plan may be
either "incentive stock options" that are intended to meet the requirements of Section 422 of the Internal Revenue Code of 1986,

F-25

 
 
Table of Contents

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

as amended (the "Code") or "non-statutory stock options" that do not meet the requirements of Section 422 of the Code. The Board will determine the exercise price of options
granted under the 2018 Plan. The exercise price of stock options may not be less than the fair market value, on the date of grant, per share of the Company's common stock
issuable upon exercise of the option (or 110% of fair market value in the case of incentive options granted to a 10% stockholder). No option may be exercisable for more than
ten years (five years in the case of an incentive stock option granted to a 10% stockholder) from the date of grant.

As of December 31, 2023, there were 0.3 million shares available for issuance under the 2014 Plan and 2018 Plan, collectively.

Share-Based Compensation

The  Company  accounts  for  share-based  payments  through  the  measurement  and  recognition  of  compensation  expense  for  share-based  awards  made  to  employees,  non-
employee members of the Board, and consultants of the Company, including stock options, restricted stock, and common stock warrants. The following table presents share-
based compensation expense for the years ended December 31, 2023, 2022, and 2021.

Restricted stock
Stock options
Common stock warrants

Total

2023

December 31,
2022

2021

$

$

3,171  $
— 
— 
3,171  $

3,889  $
59 
1,019 
4,967  $

4,349 
781 
1,455 
6,585 

As of December 31, 2023, the Company had approximately $3.7 million of unamortized share-based compensation for share-based awards, which are expected to be recognized
over a weighted average period of 2.5 years.

Restricted Stock

The Company issues shares of restricted stock to eligible employees, which are subject to forfeiture until the end of an applicable vesting period. The awards generally vest on
the first, second, third, or fourth anniversary of the date of grant, subject to the employee's continuing employment as of that date. Restricted stock is valued using market value
on the grant date.

Restricted stock activity for the years ended December 31, 2023 and 2022 is presented in the following table:

Nonvested, December 31, 2021

Granted
Vested
Forfeited

Nonvested, December 31, 2022

Granted
Vested
Forfeited

Nonvested, December 31, 2023

Shares

F-26

Weighted Average
Grant Date Fair Value
20.19 
8.85 
9.26 
18.73 
9.41 
3.73 
5.73 
6.79 
5.23 

484  $

1,044 
(399)
(514)
615  $

1,194 
(513)
(391)
905  $

Table of Contents

Stock Options

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The table below summarizes all option activity under all plans during the years ended December 31, 2023 and 2022: 

Options
Outstanding at December 31, 2021

Granted
Exercised
Forfeited or expired

Outstanding at December 31, 2022

Vested and exercisable at December 31, 2022

Outstanding at December 31, 2022

Granted
Exercised
Forfeited or expired

Outstanding at December 31, 2023

Vested and exercisable at December 31, 2023

Shares

Weighted-
Average Exercise
Price

906  $
—  $
(55) $
(247) $
604  $

604  $

604  $
—  $
(20) $
(7) $
577  $

577  $

4.38 
— 
4.14 
5.36 
3.97 

3.97 

3.97 
— 
3.50 
2.25 
4.01 

4.01 

Weighted- Average
Remaining
Contractual Term
2.85 years

1.87 years

1.87 years

1.87 years

0.95 years

0.95 years

Weighted-
Average Grant Date
Fair Value

$
$
$
$

$

$

$
$
$
$

$

$

2.45 
— 
2.22 
2.97 

2.24 

2.24 

2.24 
— 
2.21 
1.22 

2.25 

2.25 

The aggregate intrinsic value of stock options is calculated as the amount by which the fair value of the underlying stock exceeds the exercise price of the stock options. For the
years ended December 31, 2023, 2022, and 2021, the aggregate intrinsic value of stock options outstanding, vested, and exercisable was less than $0.1 million, $0.1 million,
and $7.9 million, respectively.

Common Stock Warrants

A summary of the status of the Company's outstanding common stock warrants for the years ended December 31, 2023 and 2022 is as follows:

Outstanding December 31, 2021

Issued
Exercised
Forfeited

Outstanding December 31, 2022

Issued
Exercised
Forfeited

Outstanding December 31, 2023

Warrants

Weighted Average Exercise
Price

331 
— 
(48)
(250)
33 
— 
— 
(33)
— 

$

$
$

$
$

22.14 
— 
3.50 
26.57 
10.61 
— 
— 
10.61 
— 

On November 17, 2022, the Company settled 250,000 warrants for a cash payment of $10 thousand and 10,000 shares of common stock.

F-27

Table of Contents

Liability Awards

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

In August 2022, the Company issued certain stock awards classified as liabilities based on the guidance set forth at ASC 480, Distinguishing Liabilities from Equity, and ASC
718, Compensation-Stock Compensation. These awards entitled the employees to receive an equity award with a specified dollar value of common stock on future dates ranging
from June 15, 2023, through June 15, 2025. The awards generally vested over three years subject to the employee's continued employment.

On  June  15,  2023,  the three  employees  subject  to  these  awards  entered  into  new  employment  agreements  which  superseded  the  prior  agreements  and  removed  the  liability
awards from their compensation package. In accordance with ASC 718-20-35-2A through 718-20-35-9, these awards were evaluated and accounted for as modified awards. The
liability  of  $0.7  million  was  relieved  to  additional  paid-in  capital,  and  the  incremental  expense  of  $0.1  million  will  be  recognized  over  the  remaining  term  of  the  modified
awards.

The expense related to liability-classified stock awards for the years ended December 31, 2023, 2022 and 2021 was $0.2 million, $0.5 million, and $0.7 million, respectively. As
of  December  31,  2023,  the  Company  did  not  have  any  outstanding  liability-classified  stock  awards. As  of  December  31,  2022,  the  aggregate  face  value  of  the  outstanding
liability-classified stock awards was $5.3 million.

10.    EARNINGS PER SHARE

The following table sets forth the composition of the weighted average shares (denominator) used in the basic and dilutive earnings per share computation for the years ended
December 31, 2023, 2022, and 2021.

Net income (loss)
Weighted average shares outstanding, basic
Effect of dilutive outstanding warrants and stock options

Weighted average shares outstanding, dilutive

Basic earnings (loss) per share

Diluted earnings (loss) per share

2023

Year Ended December 31,
2022

2021

(46,496) $

(163,747) $

61,181 
— 
61,181 

(0.76) $

(0.76) $

60,813 
— 
60,813 

(2.69) $

(2.69) $

12,786 

59,223 
1,241 
60,464 

0.22 

0.21 

$

$

$

Diluted  earnings  per  share  calculations  for  the  year  ended  December  31,  2023  excluded 0.6  million  shares  of  common  stock  issuable  upon  exercise  of  stock  options  and 0.9
million shares of non-vested restricted stock that would have been anti-dilutive. Diluted earnings per share calculations for the year ended December 31, 2022 excluded 0.6
million shares of common stock issuable upon exercise of stock options, 0.6 million shares of non-vested restricted stock, and 33 thousand shares of common stock issuable
upon exercise of the stock purchase warrants that would have been anti-dilutive. For the year ended December 31, 2021, there were no anti-dilutive shares outstanding that were
excluded from the dilutive earnings per share calculation.

11.    EMPLOYEE BENEFIT PLAN

The Company has a 401(k) Savings Retirement Plan that covers substantially all full-time employees who meet the plan's eligibility requirements and provides for an employee
elective contribution. The Company made matching contributions to the plan of $0.6 million, $0.6 million, and $0.4 million for the years ended December 31, 2023, 2022, and
2021, respectively.

12.    ACQUISITIONS

The Company's acquisition strategy has been primarily to acquire (i) well-established, profitable hydroponic garden centers in markets where the Company does not have a
market presence or in markets where it is increasing its market presence; and (ii) proprietary brands.

The  Company  accounts  for  acquisitions  in  accordance  with ASC  805, Business Combinations. Assets  acquired  and  liabilities  assumed  are  recognized  at  their  estimated  fair
values in accordance with ASC 820, Fair Value Measurements, as

F-28

Table of Contents

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

of  the  acquisition  date.  For  all  acquisitions,  the  preliminary  allocation  of  the  purchase  price  was  based  upon  a  preliminary  valuation,  and  the  Company's  estimates  and
assumptions are subject to change as valuations are finalized within the measurement period, which cannot extend beyond one year from the acquisition date. Measurement
period adjustments are recognized in the reporting period in which the adjustments were determined and calculated as if the accounting had been completed at the acquisition
date. The process for estimating fair values requires the use of significant estimates, assumptions and judgments, including determining the timing and estimates of future cash
flows and developing appropriate discount rates. Any changes to these estimates may have a material impact on the Company's operating results or financial position.

There were no measurement period adjustments during the year ended December 31, 2023. During the year ended December 31, 2022, the Company's measurement period
adjustments  included  a  $1.3  million  reduction  to  estimated  fair  value  of  acquired  intangible  assets  with  the  offset  to  goodwill. As  a  result  of  these  measurement  period
adjustments, the Company made an insignificant reduction in amortization expense.

All acquisition costs are expensed as incurred and recorded in Selling, general and administrative expense in the Consolidated Statements of Operations. Acquisition costs were
less than $0.1 million for the years ended December 31, 2023 and were $0.2 million and $0.7 million for the years ended December 31, 2022 and 2021, respectively.

2023 Acquisitions

On May 23, 2023, the Company purchased substantially all of the assets of Southside Garden Supply ("SGS"), a two-store chain of indoor/outdoor garden centers in Alaska.
The total consideration for the purchase of the SGS assets was approximately $2.0 million, including $1.9 million in cash and an indemnity holdback of $0.1 million. The SGS
asset acquisition also included acquired goodwill of approximately $0.6 million, which represents the value expected to rise from organic growth and an opportunity for the
Company to expand into a new market. SGS is included in the Company's Cultivation and Gardening segment.

Additionally,  the  Company  made  other,  individually  immaterial  acquisitions  during  the  year  ended  December  31,  2023.  Total  consideration  for  these  purchases  was
approximately $1.2 million, including $1.1 million paid in cash and indemnity holdbacks of less than $0.1 million. These individually immaterial acquisitions also included
aggregate acquired goodwill of approximately $0.3 million, which represents the value expected to rise from organic growth and an opportunity for the Company to expand into
a new market. These acquisitions are included in the Company's Cultivation and Gardening segment.

The table below represents the allocation of the purchase price to the acquired net assets during the year ended December 31, 2023.

Inventory
Prepaids and other current assets
Furniture and equipment
Operating lease right-of-use asset
Operating lease liability
Customer relationships
Goodwill

Total

SGS

Other

Total

$

$

720  $
292 
— 
612 
(612)
440 
577 
2,029  $

867  $
1 
47 
620 
(620)
— 
253 
1,168  $

1,587 
293 
47 
1,232 
(1,232)
440 
830 
3,197 

The table below represents the consideration paid for the net assets acquired in business combinations during the year ended December 31, 2023.

Cash
Indemnity holdback

Total

SGS

Other

Total

$

$

1,922  $
107 
2,029  $

1,128  $
40 
1,168  $

3,050 
147 
3,197 

F-29

 
 
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GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The following table discloses the date of the acquisitions noted above and the revenue and earnings included in the Consolidated Statement of Operations for the year ended
December 31, 2023.

Acquisition date
Net sales
Net income (loss)

SGS
May 23, 2023

2,040  $
41  $

$
$

Other

Total

3,167  $
(40) $

5,207 
1 

The following represents the pro forma Consolidated Statement of Operations as if the acquisitions had been included in the consolidated results of the Company for the entire
period for the years ended December 31, 2023, 2022, and 2021.

Net sales
Net income (loss)

2022 Acquisitions

December 31, 2023
(Unaudited)

December 31, 2022
(Unaudited)

December 31, 2021
(Unaudited)

$
$

228,032  $
(46,524) $

285,524  $
(163,712) $

429,846 
12,820 

On February 1, 2022, the Company purchased all of the assets of Horticultural Rep Group, Inc. ("HRG"), a specialty marketing and sales organization of horticultural products
based in Ogden, Utah. The total consideration for the purchase of the assets of HRG was approximately $13.4 million, including $6.8 million in cash and common stock valued
at approximately $5.7 million. The asset purchase agreement also provided for an indemnity holdback to be settled in common stock of the Company valued at approximately
$0.9 million. Acquired goodwill of approximately $5.8 million represents the value expected to rise from organic growth and an opportunity to expand into a well-established
market for the Company. HRG is included in the Company's Cultivation and Gardening segment.

On  November  3,  2022,  the  Company  purchased  certain  assets  of  St.  Louis  Hydroponic  Company  ("STL"),  a  hydroponic  retail  store  in  St.  Louis,  Missouri.  The  total
consideration for the purchase of the assets of STL was approximately $0.4 million in cash. Acquired goodwill of approximately $0.1 million represents the value expected to
rise from organic growth and an opportunity to expand into a well-established market for the Company. STL is included in the Company's Cultivation and Gardening segment.

The table below represents the allocation of the purchase price to the acquired net assets during the year ended December 31, 2022.

HRG

STL

Total

Inventory
Prepaids and other current assets
Furniture and equipment
Operating lease right of use asset
Operating lease liability
Customer relationships
Trademark
Non-compete
Goodwill

Total

$

$

4,170  $
76 
148 
666 
(666)
2,430 
496 
255 
5,816 
13,391  $

F-30

279  $
10 
— 
— 
— 
— 
— 
— 
135 
424  $

4,449 
86 
148 
666 
(666)
2,430 
496 
255 
5,951 
13,815 

 
 
 
Table of Contents

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The table below represents the consideration paid for the net assets acquired in business combinations.

Cash
Indemnity stock holdback
Common stock

Total

HRG

STL

Total

$

$

6,806  $
875 
5,710 
13,391  $

424  $
— 
— 
424  $

7,230 
875 
5,710 
13,815 

The following table discloses the date of the acquisition noted above and the revenue and earnings included in the Consolidated Statement of Operations for the year ended
December 31, 2022. Revenue and earnings amounts include other proprietary brands now being included under HRG for operations.

Acquisition date
Revenue
Net Income (loss)

HRG
February 1, 2022

STL
November 3, 2022

Total

$
$

19,239  $
(629) $

178 
41 

$
$

19,417 
(588)

The following represents the pro forma Consolidated Income Statement as if the acquisitions had been included in the consolidated results of the Company for the entire period
for the years ended December 31, 2022 and 2021.

Revenue
Net income (loss)

2021 Acquisitions

December 31,
2022 (Unaudited)

December 31,
2021 (Unaudited)

$
$

280,897  $
(162,156) $

441,906 
12,198 

On  January  25,  2021,  the  Company  purchased  the  assets  of  Indoor  Garden  &  Lighting,  Inc  ("Indoor  Garden"),  a two-store  chain  of  hydroponic  and  equipment  and  indoor
gardening  supply  stores  serving  the  Seattle  and  Tacoma,  Washington  area.  The  total  consideration  for  the  purchase  of  Garden  &  Lighting  was  approximately  $ 1.7  million,
including approximately $1.2 million in cash and common stock valued at approximately $0.5 million. Acquired goodwill of approximately $0.7 million represents the value
expected to rise from organic growth and an opportunity to expand into a well-established market for the Company. Indoor Garden is included in the Company's Cultivation and
Gardening segment.

On February 1, 2021, the Company purchased the assets of J.A.R.B., Inc d/b/a Grow Depot Maine ("Grow Depot Maine"), a two-store chain in Auburn and Augusta, Maine.
The  total  consideration  for  the  purchase  of  Grow  Depot  Maine  was  approximately  $2.1 million, including approximately $1.7  million  in  cash  and  common  stock  valued  at
approximately $0.4 million. Acquired goodwill of approximately $0.9 million represents the value expected to rise from organic growth and an opportunity to expand into a
well-established market for the Company. Grow Depot Maine is included in the Company's Cultivation and Gardening segment.

On  February  15,  2021,  the  Company  purchased  the  assets  of  Grow  Warehouse  LLC  ("Grow  Warehouse"),  a four-store  chain  of  hydroponic  and  organic  garden  stores  in
Colorado (3) and Oklahoma (1). The total consideration for the purchase of Grow Warehouse was approximately $17.8 million, including approximately $8.1 million in cash
and common stock valued at approximately $9.7 million. Acquired goodwill of approximately $11.1 million represents the value expected to rise from organic growth and an
opportunity to expand into a well-established market for the Company. Grow Warehouse is included in the Company's Cultivation and Gardening segment.

On February 22, 2021, the Company purchased the assets of San Diego Hydroponics & Organics ("San Diego Hydro"), a four-store chain of hydroponic and organic garden
stores in San Diego, California. The total consideration for the purchase of San Diego Hydro was approximately $9.3 million, including approximately $4.8 million in cash and
common stock valued at approximately $4.5 million. Acquired goodwill of approximately $5.7 million represents the value expected to

F-31

 
 
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GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

rise  from  organic  growth  and  an  opportunity  to  expand  into  a  well-established  market  for  the  Company.  San  Diego  Hydro  is  included  in  the  Company's  Cultivation  and
Gardening segment.

On  March  12,  2021,  the  Company  purchased  the  assets  of  Charcoir  Corporation  ("Charcoir"),  which  sells  an  RHP-certified  growing  medium  made  from  the  highest-grade
coconut fiber. The total consideration for the purchase of Charcoir was approximately $16.4 million, including approximately $9.9 million in cash and common stock valued at
approximately $6.5 million. Acquired goodwill of approximately $6.1 million represents the value expected to rise from organic growth and an opportunity to expand into a
well-established distribution market for the Company of a proprietary brand. Charcoir is included in the Company's Cultivation and Gardening segment.

On  March  15,  2021,  the  Company  purchased  the  assets  of  55  Hydroponics  ("55  Hydro"),  a  hydroponic  and  organic  superstore  located  in  Santa Ana,  California.  The  total
consideration  for  the  purchase  of  55  Hydro  was  approximately  $6.5  million,  including  approximately  $5.3  million  in  cash  and  common  stock  valued  at  approximately  $1.1
million. Acquired goodwill of approximately $3.9 million represents the value expected to rise from organic growth and an opportunity to expand into a well-established market
for the Company. 55 Hydro is included in the Company's Cultivation and Gardening segment.

On March 15, 2021, the Company purchased the assets of Aquarius Hydroponics ("Aquarius"), a hydroponic and organic garden store in Springfield, Massachusetts. The total
consideration  for  the  purchase  of Aquarius  was  approximately  $3.6  million,  including  approximately  $2.3  million  in  cash  and  common  stock  valued  at  approximately  $1.2
million. Acquired goodwill of approximately $1.7 million represents the value expected to rise from organic growth and an opportunity to expand into a well-established market
for the Company. Aquarius is included in the Company's Cultivation and Gardening segment.

On  March  19,  2021,  the  Company  purchased  the  assets  of Agron,  LLC,  an  online  seller  of  growing  equipment.  The  total  consideration  for  the  purchase  of  Agron  was
approximately $11.2 million, including approximately $6.0 million in cash and common stock valued at approximately $5.3 million. Acquired goodwill of approximately $8.7
million  represents  the  value  expected  to  rise  from  organic  growth  and  an  opportunity  to  expand  into  a  well-established  e-commerce  market  for  the  Company  targeting  the
commercial customer. Agron is included in the Company's Cultivation and Gardening segment.

On April 19, 2021, the Company purchased the assets of Grow Depot LLC ("Down River Hydro"), a hydroponic and indoor gardening supply store in Brownstown, Michigan.
The  total  consideration  for  the  purchase  of  Down  River  Hydro  was  approximately  $4.4  million,  including  approximately  $3.2  million  in  cash  and  common  stock  valued  at
approximately $1.2 million. Acquired goodwill of approximately $2.1 million represents the value expected to rise from organic growth and an opportunity to expand into a
well-established market for the Company. Down River Hydro is included in the Company's Cultivation and Gardening segment.

On  May  24,  2021,  the  Company  purchased  the  assets  of  The  Harvest  Company  ("Harvest"),  a  northern  California-based  hydroponic  supply  center  and  cultivation  design
innovator with stores in Redding and Trinity Counties. The total consideration for the purchase of Harvest was approximately $8.3 million, including approximately $5.6 million
in cash and common stock valued at approximately $2.8 million. Acquired goodwill of approximately $4.6 million represents the value expected to rise from organic growth
and an opportunity to expand into a well-established market for the Company. Harvest is included in the Company's Cultivation and Gardening segment.

On July 19, 2021, the Company purchased the assets of Aqua Serene, Inc., ("Aqua Serene"), an Oregon corporation which consists of an indoor/outdoor garden center with
stores in Eugene and Ashland, Oregon. The total consideration for the purchase was approximately $ 11.7 million, including approximately $9.9 million in cash and common
stock valued at approximately $1.8 million. Acquired goodwill of approximately $7.0 million represents the value expected to rise from organic growth and an opportunity to
expand into a well-established market for the Company. Aqua Serene is included in the Company's Cultivation and Gardening segment.

On July 3, 2021, the Company purchased the assets of Mendocino Greenhouse & Garden Supply, Inc ("Mendocino"), a Northern California-based hydroponic garden center
located in Mendocino, California. The purchase agreement was modified on July 19, 2021 to amend the purchase price. The total consideration for the purchase was $4.0 million
in cash. Acquired goodwill of approximately $2.1 million represents the value expected to rise from organic growth and an opportunity to expand into a well-established market
for the Company. Mendocino is included in the Company's Cultivation and Gardening segment.

F-32

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GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

On August  24,  2021,  the  Company  purchased  the  assets  of  Commercial  Grow  Supply,  Inc.  ("CGS"),  a  hydroponic  superstore  located  in  Santa  Clarita,  California.  The  total
consideration for the purchase was approximately $7.2 million, including approximately $6.0 million in cash and common stock valued at approximately $1.3 million. Acquired
goodwill of approximately $4.0 million represents the value expected to rise from organic growth and an opportunity to expand into a well-established market for the Company.
CGS is included in the Company's Cultivation and Gardening segment.

On August 23, 2021 the Company purchased the assets of Hoagtech Hydroponics, Inc. ("Hoagtech"), a Washington -based corporation consisting of a hydroponic and garden
supply  center  serving  the  Bellingham,  Washington  area.  The  total  consideration  for  the  purchase  was  approximately  $3.9  million  in  cash.  The Asset  Purchase Agreement
contains a contingent payment equal to $0.6 million to be settled in common stock of the Company if this garden supply center reaches $8.0 million in revenue within a 12-
month calendar period from the date of close. The Company used a third-party specialist to value this contingent consideration. The probability that the target will be reached
was  determined  to  be 5%  which  resulted  in  a  value  of  approximately  $28.5  thousand  of  contingent  consideration  which  was  added  to  goodwill.  Acquired  goodwill  of
approximately $4.6 million represents the value expected to rise from organic growth and an opportunity to expand into a well-established market for the Company. Hoagtech is
included in the Company's Cultivation and Gardening segment.

On October 15, 2021, the Company purchased the assets of Indoor Store, LLC ("All Seasons Gardening"), an indoor-outdoor garden supply center specializing in hydroponics
systems, lighting, and nutrients. All Seasons Gardening is the largest hydroponics retailer in New Mexico. The total consideration for the purchase was approximately $ 0.9
million, including approximately $0.7 million in cash and common stock valued at approximately $0.2 million. Acquired goodwill of approximately $0.5 million represents the
value expected to rise from organic growth and an opportunity to expand into a well-established market for the Company. All Seasons is included in the Company's Cultivation
and Gardening segment.

On December 31, 2021, the Company purchased the assets of Mobile Media, Inc ("MMI"), a mobile shelving manufacturing and warehouse facility. The total consideration for
the  purchase  was  approximately  $9.1  million,  including  approximately  $8.3  million  in  cash  and  common  stock  valued  at  approximately  $0.8  million. Acquired  goodwill  of
approximately $1.2 million represents the value expected to rise from organic growth and an opportunity to expand into a well-established market for the Company. MMI is
included in the Company's Storage Solutions segment.

The table below represents the allocation of the purchase price to the acquired net assets during the year ended December 31, 2021:

Agron

Aquarius

55 Hydro

Charcoir

Inventory
Prepaids and other current assets
Furniture and equipment
Liabilities
Operating lease right of use asset
Operating lease liability
Customer relationships
Trade name
Non-compete
Intellectual property
Goodwill

Total

$

$

— 
46 
29 
— 
98 
(98)
832 
1,530 
139 
— 
8,673 
11,249 

$

$

957 
12 
63 
— 
108 
(108)
339 
485 
— 
— 
1,702 
3,558 

$

$

780 
29 
50 
— 
861 
(861)
809 
870 
26 
— 
3,915 
6,479 

$

$

839 
534 
— 
— 
— 
— 
5,712 
1,099 
— 
2,065 
6,119 
16,368 

San Diego Hydro
1,400 
$
36 
315 
— 
1,079 
(1,079)
605 
1,192 
6 
— 
5,728 
9,282 

$

Grow Warehouse
2,450 
$
30 
250 
(169)
641 
(641)
1,256 
2,748 
94 
— 
11,120 
17,779 

$

$

$

Grow Depot
Maine

326 
3 
25 
— 
92 
(92)
549 
344 
36 
— 
866 
2,149 

Indoor Garden
372 
— 
94 
— 
137 
(137)
210 
353 
2 
— 
661 
1,692 

$

$

$

$

Downriver

824 
3 
50
— 
273 
(273)
634 
698 
16 
— 
2,126 
4,351 

F-33

Table of Contents

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Harvest

Aquaserene

Mendocino

CGS

Hoagtech

All Seasons

MMI

Total

Inventory
Prepaids and other current assets
Furniture and equipment
Liabilities
Operating lease right of use asset
Operating lease liability
Customer relationships
Trade name
Non-compete
Intellectual property
Goodwill

Total

$

$

1,204 
7 
100 
— 
3,782 
(3,782)
1,016 
1,392 
— 
— 
4,606 
8,325 

1,696 
2 
500 
— 
1,177 
(1,177)
1,235 
1,231 
11 
— 
6,976 
11,651 

753 
1 
160 
— 
408 
(408)
575 
414 
6 
— 
2,091 
4,000 

$

875 
1 
100 
— 
746 
(746)
1,382 
852 
11 
— 
4,027 
7,248 

751 
37 
144 
(29)
1,569 
(1,569)
493 
428 
3 
— 
2,105 
3,932 

100 
1 
25 
— 
37 
(37)
154 
117 
— 
— 
545 
942 

$

3,530 
— 
328 
(250)
2,332 
(2,332)
2,964 
1,039 
238 
— 
1,202 
9,051 

$

$

16,857 
742 
2,233 
(448)
13,340 
(13,340)
18,765 
14,792 
588 
2,065 
62,462 
118,056 

The table below represents the consideration paid for the net assets acquired in business combinations during 2021:

Cash

Common stock

Total

Cash

Common stock

Total

$

$

$

$

Agron

Aquarius

55 Hydro

Charcoir

San Diego Hydro

Grow Warehouse

Grow Depot
Maine

Indoor Garden

Downriver

5,973  $
5,276 
11,249  $

2,331  $
1,227 
3,558  $

5,347  $
1,132 
6,479  $

9,902  $
6,466 
16,368  $

4,751  $
4,531 
9,282  $

8,100  $
9,679 
17,779  $

1,738  $
411 
2,149  $

1,165  $
527 
1,692  $

3,177 
1,174 
4,351 

Harvest

Aquaserene

Mendocino

CGS

Hoagtech

All Seasons

MMI

5,561  $
2,764 
8,325  $

9,860  $
1,791 
11,651  $

4,000  $
— 
4,000  $

5,976  $
1,272 
7,248  $

3,932  $
— 
3,932  $

701  $
241 
942  $

8,270 
781 
9,051 

Total

80,784 
37,272 
118,056 

$

$

The following table discloses the date of the acquisitions noted above and the revenue and earnings included in the Consolidated Income Statement from the date of acquisition
to the period ended December 31, 2021.

Acquisition date
Revenue
Net Income (loss)

Acquisition date
Revenue
Net Income (loss)

$
$

$
$

Agron
3/19/2021

Aquarius
3/15/2021

55 Hydro
3/15/2021

Charcoir
3/12/2021

San Diego
Hydro
2/22/2021

Grow
Warehouse
LLC
2/15/2021

Grow Depot
Maine
2/1/2021

Indoor Garden
1/25/2021

Downriver
3/31/2021

14,403 
(305)

$
$

9,640 
1,679 

$
$

6,017 
399 

$
$

6,840 
1,039 

$
$

7,173 
906 

$
$

13,147 
2,175 

$
$

6,655 
1,132 

$
$

6,265 
1,088 

$
$

3,663 
297 

Harvest
5/3/21

Aquaserene
7/19/21

Mendocino
7/19/21

CGS
8/24/21

Hoagtech
8/23/21

All Seasons
10/15/21

MMI
12/31/21

6,706 
924 

$
$

2,742 
445 

$
$

1,455 
106 

$
$

1,534 
15 

$
$

1,564 
141 

$
$

187 
52 

$
$

— 
— 

Total

$
$

87,991 
10,093 

F-34

Table of Contents

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

The following represents the pro forma Consolidated Income Statement as if the acquisitions had been included in the consolidated results of the Company for the entire period
for the years ended December 31, 2021.

Revenue
Net income

13.    RELATED PARTIES

December 31,
2021 (Unaudited)

$
$

452,126 
13,511 

The Company has engaged with a firm that employs an immediate family member of an officer of the Company as partner. The firm provides certain legal services. Amounts
paid  to  that  firm  in  total  were  approximately  $0.2  million,  $0.3  million,  and  $0.8  million  for  the  years  ended  December  31,  2023,  2022,  and  2021,  respectively.  As  of
December 31, 2023 and 2022, there was an immaterial amount outstanding due to the firm.

14.    SEGMENTS

During the fourth quarter of 2023, the Company realigned it operating and reportable segments to correspond with changes to its operating model, management structure, and
internal reporting and to better align with how the CODM makes operating decisions, allocates resources, and assesses performance. Accordingly, the Company identified  two
operating segments, each its own reportable segment, based on its major lines of business: the Cultivation and Gardening segment, composed of the Company's hydroponic and
organic  gardening  business;  and  the  Storage  Solutions  segment,  composed  of  the  Company's  benching,  racking,  and  storage  solutions  business.  Comparative  prior  period
disclosures have been recast to conform to the current segment presentation.

In addition to sales by operating segment, which represent the Company's principal lines of business, the CODM evaluates the Company's operations by regularly reviewing
sales by major product line, including proprietary brands, non-proprietary brands, and commercial fixtures, and by product type, including consumable and durable products.

Disaggregated revenue by segment is presented in the following tables:

Net sales
Cultivation and Gardening
Proprietary brand sales
Non-proprietary brand sales

Total Cultivation and Gardening

Storage Solutions
Commercial fixture sales
Total Storage Solutions

Total

Net sales
Cultivation and Gardening
Consumables
Durables

Total Cultivation and Gardening

Storage Solutions
Durables

Total Storage Solutions

Total

2023

December 31,
2022

2021

36,473  $
157,991 
194,464 

31,418 
31,418 
225,882  $

36,906  $
208,775 
245,681 

32,485 
32,485 
278,166  $

2023

December 31,
2022

2021

139,431  $
55,033 
194,464 

31,418 
31,418 
225,882  $

161,012  $
84,669 
245,681 

32,485 
32,485 
278,166  $

39,970 
382,519 
422,489 

— 
— 
422,489 

243,626 
178,863 
422,489 

— 
— 
422,489 

$

$

$

$

F-35

Table of Contents

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

Selected information by segment is presented in the following tables:

Net sales

Cultivation and Gardening
Storage Solutions
Total net sales

Gross profit

Cultivation and Gardening
Storage Solutions
Total gross profit
Segment operating profit

Cultivation and Gardening
Storage Solutions

Total segment operating profit

Corporate expenses

Selling, general, and administrative
Estimated credit losses
Depreciation and amortization
Impairment loss

Income (loss) from operations

2023

December 31,
2022

2021

$

$

194,464  $
31,418 
225,882 

47,404 
13,854 
61,258 

4,265 
8,911 
13,176 

29,799 
955 
16,607 
15,659 
(49,844) $

245,681  $
32,485 
278,166 

58,837 
11,426 
70,263 

8,475 
7,108 
15,583 

36,758 
1,737 
17,132 
127,831 
(167,875) $

422,489 
— 
422,489 

118,241 
— 
118,241 

68,499 
— 
68,499 

39,469 
1,428 
12,600 
— 
15,002 

The Company does not evaluate segments by assets as it is not practical and does not inform any of its decision making processes. The CODM neither reviews nor requests this
information.

Customer and supplier concentrations

No customer accounted for more than 10% of the Company's sales for the years ended December 31, 2023, 2022, and 2021. As of December 31, 2023, the loss of any supplier
or vendor would not have a severe impact on the Company's business.

15.    COMMITMENTS AND CONTINGENCIES

Legal Matters

From  time  to  time,  the  Company  has  been,  and  may  again  become  involved  in  legal  proceedings  arising  in  the  ordinary  course  of  its  business,  including  the  initiation  and
defense of proceedings related to contract and employment disputes. It is the Company's opinion that these claims individually and in the aggregate are not expected to have a
material adverse effect on its financial condition, results of operations or cash flows.

In December 2021, the Company was sued in the U.S. District Court for the Southern District of Texas related to a Promissory Note & Asset Acquisition Rights Option ("Note
& Option") with TGC Systems, LLC ("Total Grow"). The case was dismissed and the parties submitted the matter to arbitration pursuant to the arbitration clause of the Note &
Option. Among other claims, Total Grow alleged that the Company was liable to Total Grow for failing to consummate the acquisition of Total Grow by the Company. The
Company asserted counterclaims for repayment of $1.5 million in principal loaned by the Company to Total Grow pursuant to the Note & Option, plus interest and certain costs.
In July 2023, the arbitrator rendered an arbitration award denying all of Total Grow's claims and defenses and awarding the Company more than $2.0 million in total, consisting
of principal, interest, and certain costs. Total Grow voluntarily filed for bankruptcy in October 2023. As of December 31, 2023, the Company had accrued a reserve of $ 1.5
million against the Note & Option.

F-36

Table of Contents

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

There can be no assurance that future developments related to pending claims or claims filed in the future, whether as a result of adverse outcomes or as a result of significant
defense  costs,  will  not  have  a  material  effect  on  the  Company's  financial  condition,  results  of  operations  or  cash  flows.  The  Company  believes  that  its  assessment  of
contingencies is reasonable and that the related accruals, in the aggregate, are adequate; however, there can be no assurance that the final resolution of these matters will not
have a material effect on the Company's financial condition, results of operations or cash flows.

Indemnifications

In  the  ordinary  course  of  its  business,  the  Company  makes  certain  indemnities  under  which  it  may  be  required  to  make  payments  in  relation  to  certain  transactions. As  of
December 31, 2023, the Company did not have any liabilities associated with indemnities.

In addition, the Company, as permitted under Colorado law and in accordance with its amended and restated certificate of incorporation and amended and restated bylaws, in
each case, as amended to date, indemnifies its officers and directors for certain events or occurrences, subject to certain limits, while the officer or director is or was serving at
the Company's request in such capacity. The duration of these indemnifications varies. The Company has a director and officer insurance policy that may enable it to recover a
portion of any future amounts paid. The Company accrues for losses for any known contingent liability, including those that may arise from indemnification provisions, when
future payment is probable. No such losses have been recorded to date.

F-37

Table of Contents

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

None.

ITEM 9A. CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

Disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) of the Securities Exchange Act of 1934, as amended (the "Exchange Act")) are controls and
other procedures designed to ensure that information required to be disclosed in our reports under the Exchange Act is recorded, processed, summarized, and reported within the
time periods specified in the rules and forms of the SEC, and that such information is accumulated and communicated to our management to allow timely decisions regarding
required disclosure.

As of December 31, 2023, an evaluation was conducted under the supervision and with the participation of our management, including our Chief Executive Officer and Chief
Financial  Officer,  of  the  effectiveness  of  our  disclosure  controls  and  procedures  (as  defined  in  Rule  13a-15(e)  and  Rule  15d-15(e)  of  the  Exchange Act).  Our  management
concluded that as of December 31, 2023 our disclosure controls and procedures were not effective because of the material weaknesses in our internal control over financial
reporting described below.

Management’s Report on Internal Control Over Financial Reporting

The Company’s management is responsible for establishing and maintaining adequate internal control over financial reporting, as such term is defined in Rules 13a-15(f) and
15d-15(f) under the Exchange Act. The Company’s internal control over financial reporting is a process designed by or under the supervision of the Company’s Chief Executive
Officer and Chief Financial Officer, and overseen by the Board of Directors, to provide reasonable assurance regarding the reliability of financial reporting and the preparation
of financial statements for external purposes in accordance with GAAP and includes policies and procedures that:

•
•

•

Pertain to the maintenance of records that, in reasonable detail, accurately, and fairly reflect the transactions and dispositions of the Company’s assets;
Provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with GAAP, and that the Company’s
receipts and expenditures are being made only in accordance with the authorization of its management and directors; and
Provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the Company’s assets that could have a material
effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting is not intended to provide absolute assurance that a misstatement of the Company’s Consolidated
Financial Statements would be prevented or detected. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become
inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

A  material  weakness  is  a  deficiency,  or  combination  of  deficiencies,  in  internal  control  over  financial  reporting,  such  that  there  is  a  reasonable  possibility  that  a  material
misstatement of the annual or interim financial statements will not be prevented or detected on a timely basis.

Management  conducted  an  evaluation  of  the  effectiveness  of  the  Company’s  internal  control  over  financial  reporting  using  the  criteria  in  Internal  Control  -  Integrated
Framework 2013 issued by the Committee of Sponsoring Organizations of the Treadway Commission (the "COSO Framework"). As a result of this evaluation, management
concluded that the Company’s internal control over financial reporting was not effective as of December 31, 2023 because of the material weaknesses in internal control over
financial reporting discussed below.

•

Control  Environment:  The  Company  did  not  maintain  an  effective  control  environment  based  on  the  criteria  established  in  the  COSO  framework,  which  resulted  in
deficiencies in principles associated with the control environment.

In addition, the following material weaknesses were previously identified and contributed to the material weakness in the control environment:

31

Table of Contents

•

•

Insufficient resources within the accounting and financial reporting department to review the accounting of complex financial reporting transactions including areas such
as business combinations, share based compensation, and the related income tax reporting
Ineffective controls over updating and distributing accounting policies and procedures across the organization.

The control environment material weaknesses contributed to other material weaknesses within our system of internal controls over financial reporting related to the following
COSO components:

•

•

Risk Assessment:  The  Company  did  not  design  and  implement  an  effective  risk  assessment  based  on  the  criteria  established  in  the  COSO  framework  and  identified
deficiencies in the principles associated with the risk assessment component of the COSO framework.
Information and Communication: The Company did not have an effective information and communication process that identified and assessed the source of and controls
necessary  to  ensure  the  reliability  of  information  used  in  financial  reporting  and  that  communicates  relevant  information  about  roles  and  responsibilities  for  internal
control over financial reporting.

• Monitoring Activities:  The  Company  did  not  have  effective  monitoring  activities  to  assess  the  operation  of  internal  control  over  financial  reporting,  including  the

•

continued appropriateness of control design and level of documentation maintained to support control effectiveness.
Control Activities: As  a  consequence  of  the  material  weaknesses  described  above,  internal  control  deficiencies  related  to  the  design  and  operation  of  process-level
controls and general information technology controls were determined to be pervasive throughout the Company’s financial reporting processes.

In addition, the following material weaknesses were previously identified and contributed to the material weakness in control activities:

•

•
•
•

Inadequate  information  and  technology  general  controls,  including  segregation  of  duties,  change  management,  and  user  access,  which  were  inadequate  to  support
financial reporting applications and support automated controls and functionality.
Inadequate controls over physical inventory counts.
Inadequate controls over valuations, inclusive of appropriate valuation model inputs and appropriate forecasting for prospective financial information.
Inadequate  segregation  of  duties  within  human  resources,  manual  journal  entry  posting  processes,  and  various  bank  accounts  of  the  Company  to  prevent  and  detect
unauthorized transactions in a timely manner.

While these material weaknesses did not result in material misstatements of the Company's Consolidated Financial Statements as of and for the year ended December 31, 2023,
these material weaknesses create a reasonable possibility that a material misstatement of account balances or disclosures in annual or interim consolidated financial statements
may not be prevented or detected in a timely manner.

The Company’s independent registered public accounting firm, Grant Thornton LLP, which audited the 2023 Consolidated Financial Statements included in this Form 10-K,
has expressed an adverse opinion on the Company's internal control over financial reporting.

Remediation Plan and Status

Our management is committed to remediating identified control deficiencies (including both those that rise to the level of a material weakness and those that do not), fostering
continuous improvement in our internal controls, and enhancing our overall internal controls environment.

We initiated many of our control remediation efforts in fiscal 2022, and these efforts continued throughout 2023, including:

•

•

Engaged a third-party specialist CPA firm to consult with management in redesigning and documenting of our internal controls over financial reporting, including our
entity-level controls, to be compliant with Sarbanes Oxley Act of 2002 ("SOX").
Hired a dedicated controls compliance manager charged with monitoring and facilitating compliance with the Company’s responsibilities under SOX in coordination
with the third-party specialist.
Implemented a global risk and compliance software to assist in monitoring and documenting compliance with SOX.

•
• Made significant progress related to our control design and assessment, including the identification of risks arising from inappropriate segregation of duties and fraud

risks and the development of new controls and revised the design of existing controls to mitigate the aforementioned risks, inclusive of entity-level controls.

32

Table of Contents

•
•
•
•

•

•

For certain processes, developed new and revised existing process narratives and flowcharts and identified risks inherent to those processes.
Conducted training sessions with control owners.
Restructured or consolidated certain business functions to align more closely with effective business operation as well as to enable appropriate segregation of duties.
Implemented  new  business  systems,  including  an  enterprise  resource  planning  software  system,  to  support  information  technology  general  controls,  appropriate
segregation of duties, appropriate journal entry posting processes, change management, and user access.
Added personnel to the accounting and financial reporting department with technical accounting experience to act as internal resources for reviewing complex financial
reporting transactions, including areas such as business combinations, share based compensation, and income tax reporting.
Continue to engage third party specialists to assist management with complex financial transactions and valuations, including valuation model techniques and inputs
such as forecasted, prospective financial information

The following remaining activities are scheduled to occur during our fiscal year 2024 in support of issuing management’s assessment of internal control over financial reporting
as of December 31, 2024:

•
•

•
•

•

Testing design and operating effectiveness of newly implemented controls across all financial reporting processes and information technology environments.
Finalization of risk assessments, control design, and implementation of new and revised controls, inclusive of general information technology controls and entity-level
controls, as necessary.
Ongoing training with control owners.
Developing effective communication plans to all parties responsible for remediation relating to, among other things, identification of deficiencies and recommendations
for corrective actions.
Providing periodic compliance reports to the Audit Committee of the Board of Directors.

Our management believes that these remediation actions, when fully implemented, will remediate the material weaknesses we have identified and strengthen our internal control
over financial reporting. However, our remediation efforts are ongoing and additional remediation initiatives may be necessary. We will continue to implement and document
the strengthening of existing and the development of new policies, procedures, and internal controls.

Remediation of the identified material weaknesses and strengthening our internal control environment has required and will continue to require a substantial effort throughout
2024. We will test the ongoing operating effectiveness of the new and existing controls in future periods. The material weaknesses cannot be considered completely remediated
until the applicable controls have operated for a sufficient period of time and management has concluded, through testing, that these controls are operating effectively.

While we believe the steps taken to date and those planned for implementation will remediate the ineffectiveness of our internal control over financial reporting, we have not
completed all remediation efforts identified herein. Accordingly, as we continue to monitor the effectiveness of our internal control over financial reporting in the areas affected
by the material weaknesses described above, we have and will continue to perform additional procedures prescribed by management, including the use of manual mitigating
control procedures and employing any additional tools and resources deemed necessary, to ensure that our Consolidated Financial Statements are fairly stated in all material
respects.

Item 9B. Other Information.

None.

Item 9C. Disclosure Regarding Foreign Jurisdictions that Prevent Inspections

None.

33

Table of Contents

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

PART III

Other than as provided below, the information required by Items 401, 405, 406, and 407 (c)(3), (d)(4), and (d)(5) of Regulation S-K is incorporated into this Annual Report on
Form 10-K by reference to the Company's Definitive Proxy Statement for its 2024 Annual Meeting of Shareholders to be filed within 120 days following December 31, 2023.

All directors of the Company hold office for one-year terms until the election and qualification of their successors. Officers are appointed by our Board of Directors ("Board")
and serve at the discretion of the Board, subject to applicable employment agreements. The following table sets forth information regarding our directors and executive officers.

Name
Darren Lampert
Michael Salaman
Gregory Sanders
Eula Adams
Stephen Aiello
Paul Ciasullo

Age
63
61
35
74
63
64

Position
Chief Executive Officer and Director
President and Director
Chief Financial Officer
Director
Director
Director

Darren Lampert has been our Chief Executive Officer, a Director, and the Chairperson of the Board since our inception in 2014. Mr. Lampert began his career in 1986 as a
founding member of the law firm of Lampert and Lampert (1986-1999), where he concentrated on securities litigation, NASD (now FINRA) compliance, and arbitration and
corporate finance matters. Mr. Lampert has represented clients in actions and investigations brought before government agencies and self-regulatory bodies. From 1999 to 2014,
Mr. Lampert worked as a portfolio manager and proprietary trader at a number of broker-dealer firms. From 2010 to 2014, Mr. Lampert was a private investor. Mr. Lampert
graduated in 1982 with a Bachelor of Science degree in business administration from Ithaca College. Mr. Lampert received a J.D. from Bridgeport University School of Law in
1985. Mr. Lampert was admitted to practice law in New York in 1986 and is also admitted to practice before the United States District Courts for the Southern and Eastern
Districts of New York.

Michael Salaman has been our President and a Director since our inception in 2014. Mr. Salaman began his business career as Vice President of Business Development for
National Media Corp., an infomercial marketing company in the United States, from 1985 to 1993. From 1993 to 1995, Mr. Salaman worked as a consultant. From 1995 to
2001, Mr. Salaman started a digital media company called American Interactive Media, Inc., a developer of Web TV set-top boxes and ISP services. In 2002, Mr. Salaman
became the principal officer of that entity, directing its operations as a marketing and distribution company, and in 2005 focused its efforts in the enhanced water business.
Mr. Salaman served as the Chairperson of Skinny Nutritional Corp. from 2002 to 2014 and as Chief Executive Officer and President of Skinny Nutritional Corp. from 2010 to
2014. Mr. Salaman received a Bachelor of Business Administration degree in business from Temple University in 1986.

Gregory  Sanders  has  been  our  Chief  Financial  Officer  since  August  2022.  Immediately  prior,  Mr.  Sanders  served  as  Vice  President  and  Corporate  Controller  at
GrowGeneration for nearly five years. Mr. Sanders began his career in 2008 with Enterprise Holdings, one of the nation's largest privately held organizations, where he held
nine different positions during his tenure, including Accounting Manager. From 2014 to 2015, he served as Accounting Manager at Arrow Electronics. From 2015 to 2018, Mr.
Sanders  served  as  Director  of Accounting  at  Machol  &  Johannes  LLC,  where  he  led  accounting,  finance,  human  resources,  and  administrative  functions  and  supported  the
organization in its highest ranking financial position. Mr. Sanders holds a B.S. in Accounting from the University of Minnesota.

Eula Adams has been a Director of the Company since September 2021. Mr. Adams began his career as an auditor at Touche Ross in 1972, eventually becoming an audit
partner there (which became Deloitte & Touche following a merger in 1989) until 1991. From 1991 to 2003, Mr. Adams worked at First Data Corporation (now Fiserv), holding
positions  as  President  of  Merchant  Services,  President  of  Card  Issuer  Services  and  President  of  Teleservices.  From  2004  to  2006,  he  served  as  Senior  Vice  President  of
StorageTek, which was acquired in 2006 by Sun Microsystems. From 2006 to 2008, he served as Senior Vice President of Sun Microsystems Storage Division. From 2008 to
2013, Mr. Adams was Chief Operating Officer of Xcore Corporation. Most recently, Mr. Adams was Chief Executive Officer and director at Neuromonics, Inc. from 2013 to
2019. Mr. Adams currently serves on the boards of the White House Historical Association and the Transportation Commission of Colorado and is a former director of Harvest
Health and Recreation Inc. and Your Way Cannabis Brands Inc. Mr. Adams is a graduate of Morris Brown College with a Bachelor of Science degree in accounting, has a
Master of Business Administration from Harvard Business School, and is a Certified Public Accountant.

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Table of Contents

Stephen Aiello  has  been  a  Director  of  the  Company  since  2014.  From  1986  to  2001,  Mr. Aiello  was  a  partner  at  Montgomery  Securities,  where  he  managed  the  sales  and
trading institutional desk. From 2001 to 2003, he worked at 033 Asset Management, a long/short equity fund where he was responsible for day-to-day trading of the portfolio.
Mr. Aiello was a partner at Jones and Company from 2004 to 2008. Mr. Aiello has been a private investor focusing on cannabis and real estate since 2008. Mr. Aiello received
a Bachelor of Arts in Psychology from Ithaca College and a Master of Business Administration from Fordham University.

Paul  Ciasullo has been a Director of the Company since 2020. Mr. Ciasullo has held a number of Managing Director positions as head of trading at large brokerage firms.
From 2000 to 2004, Mr. Ciasullo was a founder of and acted as President of CreditSights, Inc., an institutional investment research firm specializing in fixed income research
for  institutional  investors.  From  2005  to  2006,  Mr.  Ciasullo  was  a  Managing  Director  at  Soleil  Securities  Group  Inc.,  responsible  for  developing  a  strategy  for  bringing
alternative research such as industry knowledge into a stock research environment. In 2010, Mr. Ciasullo founded Wallstreet Research Solutions, LLC, which provided sales,
marketing and customer account services primarily in partnership with a fixed income research firm specializing in bond and loan covenants called Covenant Review, LLC
(with which he had been working to build the business since 2007). Covenant Review and Wallstreet Research Solutions merged and later re-branded as Fulcrum Financial
Data LLC, where Mr. Ciasullo acted as President of Global Marketing and Sales and was a board member from 2014 to 2018 when the company was sold to Fitch Ratings
Services. He was also a board member of Leafline Labs, LLC from 2018 to 2021. Mr. Ciasullo graduated from Brown University in 1981 with a Bachelor of Arts in Economics
and International Relations.

ITEM 11. EXECUTIVE COMPENSATION

The information required by Item 402 of Regulation S-K is incorporated into this Annual Report on Form 10-K by reference to the Company's Definitive Proxy Statement for
its 2024 Annual Meeting of Shareholders to be filed within 120 days following December 31, 2023.

ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS

The information required by Item 201(d) and Item 403 of Regulation S-K is incorporated into this Annual Report on Form 10-K by reference to the Company's Definitive Proxy
Statement for its 2024 Annual Meeting of Shareholders to be filed within 120 days following December 31, 2023.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS AND DIRECTOR INDEPENDENCE 

The information required by Items 404 and 407(a) of Regulation S-K is incorporated into this Annual Report on Form 10-K by reference to the Company's Definitive Proxy
Statement for its 2024 Annual Meeting of Shareholders to be filed within 120 days following December 31, 2023.

ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES

The information required by Item 9(e) of Schedule 14A is incorporated into this Annual Report on Form 10-K by reference to the Company's Definitive Proxy Statement for its
2024 Annual Meeting of Shareholders to be filed within 120 days following December 31, 2023.

35

Table of Contents

ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES
3.1

Certificate of Incorporation of GrowGeneration Corp. (Incorporated by reference to Exhibit 3.1 to the Registration Statement on Form S-1 as filed on
November 9, 2015)

PART IV

3.2

10.1

10.2

10.3

10.4

10.6

10.7

10.8

21.1

23.1

23.2

31.1

31.2

32.1

32.2

97

101.INS

101.SCH

101.CAL

101.LAB

101.PRE

101.DEF

Amended and Restated Bylaws of GrowGeneration Corp. (Incorporated by reference to Exhibit 3(ii) to Form 8-K filed on March 11, 2020)

GrowGeneration  Corp.  2014  Equity  Incentive  Plan  (Incorporated  by  reference  to  Exhibit  10.5  to  the  Registration  Statement  on  Form  S-1  as  filed  on
November 9, 2015)

Form of GrowGeneration Corp. Stock Option Agreement in connection with the 2014 Equity Incentive Plan (Incorporated by reference to Exhibit 10.6
to the Registration Statement on Form S-1 as filed on November 9, 2015)

GrowGeneration Corp. Amended and Restated 2018 Equity Incentive Plan (Incorporated by reference to Exhibit 10.3 to the Annual Report on Form 10-
K for fiscal year ended December 31, 2019 as filed on March 27, 2020)

Form of GrowGeneration Corp. Stock Option Agreement in connection with the Amended and Restated 2018 Equity Incentive Plan (Incorporated by
reference to Exhibit 10.4 to the Annual Report on Form 10-K for fiscal year ended December 31, 2019 as filed on March 27, 2020)

Form of Employment Agreement dated September 1, 2022 between GrowGeneration Corp and Darren Lampert (Incorporated by reference to Exhibit
10.1 to the Current Report on Form 8-K filed on September 1, 2022

Form of Employment Agreement dated September 1, 2022 between GrowGeneration Corp and Michael Salaman (Incorporated by reference to Exhibit
10.2 to the Current Report on Form 8-K filed on September 1,2022.

Employment Agreement, dated August 12, 2022, between GrowGeneration Corp. and Gregory Sanders  (Incorporated by reference to Exhibit 10.2 to the
Current Report on Form 8-K as filed on August 12, 2022)

List of Subsidiaries of GrowGeneration Corp. (Filed herewith.)

Consent of Plante & Moran, PLLC. (Filed herewith)

Consent of Grant Thornton, LLP (Filed herewith)

Rule 13a-14(a)/15d-14(a) Certification of Principal Executive Officer (Filed herewith.)

Rule 13a-14(a)/15d-14(a) Certification of Principal Financial and Accounting Officer (Filed herewith.)

Section 1350 Certification of Principal Executive Officer (Filed herewith.)

Section 1350 Certification of Principal Financial and Accounting Officer (Filed herewith.)

Incentive Compensation Recovery Policy

XBRL Instance Document (Filed herewith.)

XBRL Taxonomy Extension Schema Document (Filed herewith.)

XBRL Taxonomy Extension Calculation Linkbase Document (Filed herewith.)

XBRL Taxonomy Extension Label Linkbase Document (Filed herewith.)

XBRL Taxonomy Extension Presentation Linkbase Document (Filed herewith.)

XBRL Taxonomy Extension Definition Linkbase Definition (Filed herewith.)

ITEM 16. FORM 10-K SUMMARY

None.

36

Table of Contents

Pursuant to the requirements of Section 13 or 15(d) of the Exchange Act, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized, on March 13, 2024.

SIGNATURES

GROWGENERATION CORP.

By:

By:

/s/ Darren Lampert
Name:
Title:

Darren Lampert
Chief Executive Officer 
(Principal Executive Officer)

/s/ Gregory Sanders
Name:
Title:

Gregory Sanders
Chief Financial Officer 
(Principal Accounting Officer and Principal Financial Officer)

Each of the undersigned officers and directors of GrowGeneration Corp., a Colorado corporation (the "Registrant"), does hereby constitute and appoint Darren Lampert and
Gregory Sanders, and each of them, as his true and lawful attorney-in-fact and agent, with full power of substitution and re-substitution, for him and in his name, place, and
stead, in any and all capacities, to sign any and all amendments to this Annual Report on Form 10-K, and to file the same, with all exhibits thereto, and other documents in
connection  therewith,  with  the  Securities  and  Exchange  Commission,  granting  unto  said  attorneys-in-fact  and  agents,  and  each  of  them,  full  power  and  authority  to  do  and
perform each and every act and thing requisite and necessary to be done in connection therewith, as fully to all intents and purposes as he might or could do in person, hereby
ratifying and confirming that all said attorneys-in-fact and agents, or any of them or their or his substitute or substitutes, may lawfully do or cause to be done by virtue hereof.

Pursuant  to  the  requirements  of  the  Securities  Exchange Act  of  1934,  this Annual  Report  on  Form  10-K  has  been  signed  below  by  the  following  persons  on  behalf  of  the
Registrant in the capacities and on the dates indicated.

/s/ Darren Lampert
Darren Lampert

/s/ Gregory Sanders
Gregory Sanders

/s/ Michael Salaman
Michael Salaman

/s/ Stephen Aiello
Stephen Aiello

/s/ Paul Ciasullo
Paul Ciasullo

/s/ Eula Adams
Eula Adams

Person

Capacity

Chief Executive Officer and Director
(Principal Executive Officer)

Chief Financial Officer
(Principal Financial and Accounting Officer)

President and Director

Director

Director

Director

37

Date

March 13, 2024

March 13, 2024

March 13, 2024

March 13, 2024

March 13, 2024

March 13, 2024

Name

State of Incorporation/Legal Jurisdiction

Percent of Equity Securities Owned

GrowGeneration Proprietary Brands, Inc.
GrowGeneration USA, Inc.
GrowGeneration Canada Corp.

GGen Distribution Corp.

Delaware
Delaware
Ontario

Delaware

100% owned by GrowGeneration Corp.
100% owned by GrowGeneration Corp.
100% owned by GrowGeneration Corp.
100% owned by GrowGeneration Proprietary Brands,
Inc.

Exhibit 21.1

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We consent to the incorporation by reference in the Registration Statements on Form S-8 (No. 333-219212, filed July 10, 2017 and amended on June 11, 2020; and No. 333-
226646, filed August 7, 2018 and amended on June 11, 2020) and Form S-3 (No. 333-251174, filed on December 7, 2020) of GrowGeneration Corp. (the “Company”) of our
report  dated  March  9,  2022,  except  for  the  effects  of  the  change  in  segments  described  in  Notes  2,  6,  12  and  14,  as  to  which  the  date  is  March  13,  2024,  relating  to  the
consolidated financial statements of the Company for the year ended December 31, 2021 which appear in this Annual Report on Form 10-K.

EXHIBIT 23.1

/s/ Plante Moran, PLLC

Dated: March 13, 2024

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We have issued our reports dated March 13, 2024, with respect to the consolidated financial statements and internal control over financial reporting included in the Annual
Report  of  GrowGeneration  Corp.  on  Form  10-K  for  the  year  ended  December  31,  2023.  We  consent  to  the  incorporation  by  reference  of  said  reports  into  the  Registration
Statements of GrowGeneration Corp. on Forms S-8 (File Nos. 333-219212 and 333-226646).

EXHIBIT 23.2

/s/ Grant Thornton, LLP
Denver, CO
March 13, 2024

Exhibit 31.1

I, Darren Lampert, the Principal Executive Officer of GrowGeneration Corp. (the “Company”), certify that:

1.

I have reviewed this Form 10-K of the Company for the year ended December 31, 2023;

OFFICER’S CERTIFICATE PURSUANT TO SECTION 302

2.
light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in

3.
results of operations and cash flows of the Company as of, and for, the periods presented in this report;

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition,

4.
13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the Company and have:

The Company’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules

a.
Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and  procedures  to  be  designed  under  our  supervision,  to  ensure  that  material
information relating to the Company, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this
report is being prepared;

b.
Designed  such  internal  control  over  financial  reporting,  or  caused  such  internal  control  over  financial  reporting  to  be  designed  under  our  supervision,  to  provide
reasonable  assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for  external  purposes  in  accordance  with  generally  accepted
accounting principles;

c.
controls and procedures, as of the end of the period covered by this report based on such evaluation; and

Evaluated the effectiveness of the Company’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure

d.
Disclosed  in  this  report  any  change  in  the  Company’s  internal  control  over  financial  reporting  that  occurred  during  the  Company’s  most  recent  fiscal  quarter  (the
Company’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the Company’s internal control over
financial reporting; and

5.
auditors and the audit committee of the Company’s board of directors (or persons performing the equivalent functions):

The  Company’s  other  certifying  officer  and  I  have  disclosed,  based  on  my  most  recent  evaluation  of  internal  control  over  financial  reporting,  to  the  Company’s

a.
affect the Company’s ability to record, process, summarize and report financial information; and

All significant deficiencies and material weaknesses in the design or operation of internal  control  over  financial  reporting  which  are  reasonably  likely  to  adversely

b.
reporting.

Any  fraud,  whether  or  not  material,  that  involves  management  or  other  employees  who  have  a  significant  role  in  the  Company’s  internal  control  over  financial

Dated: March 13, 2024

By:

/s/ Darren Lampert
Darren Lampert
Chief Executive Officer 
(Principal Executive Officer)

Exhibit 31.2

I, Gregory Sanders, the Principal Financial Officer of GrowGeneration Corp. (the “Company”), certify that:

1.

I have reviewed this Form 10-K of the Company for the year ended December 31, 2023;

OFFICER’S CERTIFICATE PURSUANT TO SECTION 302

2.
light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in

3.
results of operations and cash flows of the Company as of, and for, the periods presented in this report;

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition,

4.
13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the Company and have:

The Company’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules

a.
Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and  procedures  to  be  designed  under  our  supervision,  to  ensure  that  material
information relating to the Company, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this
report is being prepared;

b.
Designed  such  internal  control  over  financial  reporting,  or  caused  such  internal  control  over  financial  reporting  to  be  designed  under  our  supervision,  to  provide
reasonable  assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for  external  purposes  in  accordance  with  generally  accepted
accounting principles;

c.
controls and procedures, as of the end of the period covered by this report based on such evaluation; and

Evaluated the effectiveness of the Company’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure

d.
Disclosed  in  this  report  any  change  in  the  Company’s  internal  control  over  financial  reporting  that  occurred  during  the  Company’s  most  recent  fiscal  quarter  (the
Company’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the Company’s internal control over
financial reporting; and

5.
auditors and the audit committee of the Company’s board of directors (or persons performing the equivalent functions):

The  Company’s  other  certifying  officer  and  I  have  disclosed,  based  on  my  most  recent  evaluation  of  internal  control  over  financial  reporting,  to  the  Company’s

a.
affect the Company’s ability to record, process, summarize and report financial information; and

All significant deficiencies and material weaknesses in the design or operation of internal  control  over  financial  reporting  which  are  reasonably  likely  to  adversely

b.
reporting.

Any  fraud,  whether  or  not  material,  that  involves  management  or  other  employees  who  have  a  significant  role  in  the  Company’s  internal  control  over  financial

Dated: March 13, 2024

By:

/s/ Gregory Sanders
Gregory Sanders
Chief Financial Officer
(Principal Financial Officer)

CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO SECTION 906 OF
THE SARBANES-OXLEY ACT OF 2002

Exhibit 32.1

In  connection  with  the Annual  Report  of  GrowGeneration  Corp.  (the  “Company”)  on  Form  10-K  for  the  year  ended  December  31,  2023  as  filed  with  the  Securities  and
Exchange Commission on the date hereof (the “Report”), I, Darren Lampert, Principal Executive Officer of the Company, certify, pursuant to 18 U.S.C.  ss.1350, as adopted
pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:

(1)

(2)

The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

A signed original of this written statement required by Section 906 has been provided to the undersigned and will be retained by the Company and furnished to the Securities
and Exchange Commission or its staff upon request.

Dated: March 13, 2024

By:

/s/ Darren Lampert
Darren Lampert
Chief Executive Officer
(Principal Executive Officer)

CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO SECTION 906 OF
THE SARBANES-OXLEY ACT OF 2002

Exhibit 32.2

In  connection  with  the Annual  Report  of  GrowGeneration  Corp.  (the  “Company”)  on  Form  10-K  for  the  year  ended  December  31,  2023  as  filed  with  the  Securities  and
Exchange Commission on the date hereof (the “Report”), I, Gregory Sanders, Principal Financial Officer of the Company, certify, pursuant to 18 U.S.C.  ss.1350, as adopted
pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:

(1)

(2)

The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

A signed original of this written statement required by Section 906 has been provided to the undersigned and will be retained by the Company and furnished to the Securities
and Exchange Commission or its staff upon request.

Dated: March 13, 2024

By:

/s/ Gregory Sanders
Gregory Sanders
Chief Financial Officer
(Principal Financial Officer)

EXECUTIVE COMPENSATION CLAWBACK POLICY

Adopted by the Compensation Committee of the Board of Directors on November 8, 2023

Introduction

The  Board  of  Directors  (the  "Board")  of  GrowGeneration  Corp.  (the  "Company")  believes  that  it  is  in  the  best  interests  of  the  Company  and  its
shareholders  to  create  and  maintain  a  culture  that  emphasizes  integrity  and  accountability  and  that  reinforces  the  Company's  pay-for-performance
compensation  philosophy.  The  Board  has  therefore  adopted  this  policy,  which  provides  for  the  recoupment  of  certain  executive  compensation  in  the
event of an accounting restatement resulting from material noncompliance with financial reporting requirements under the federal securities laws (this
"Policy"). This Policy is designed to comply with Section 10D of the Securities Exchange Act of 1934 (the " Exchange Act") and the listing standards of
the national securities exchange on which the Company's securities are listed (the "Exchange").

Administration

This Policy shall be administered by the Compensation Committee of the Board (the " Committee "), unless otherwise determined by the Board from
time to time. Any determinations made by the Committee shall be final and binding on all affected individuals.

Covered Persons

This  Policy  applies  to  all  current  and  former  executive  officers  of  the  Company,  as  defined  in  Rule  10D-1  under  the  Exchange Act  and  the  listing
standards  of  the  Exchange,  and  such  other  employees  who  may  from  time  to  time  be  deemed  subject  to  the  Policy  by  the  Committee  ("Covered
Persons").

Recoupment; Accounting Restatement

In the event the Company is required to prepare an accounting restatement of its financial statements due to the Company's material noncompliance with
any  financial  reporting  requirement  under  the  securities  laws,  including  any  required  accounting  restatement  to  correct  an  error  in  previously  issued
financial  statements  that  is  material  to  the  previously  issued  financial  statements,  or  that  would  result  in  a  material  misstatement  if  the  error  were
corrected in the current period or left uncorrected in the current period, the Committee will require reimbursement or forfeiture of any excess Incentive
Compensation (defined below) received by any Covered Persons after beginning service as an executive officer, who served as an executive officer at
any  time  during  the  performance  period  for  that  Incentive  Compensation,  during  the  three  completed  fiscal  years  immediately  preceding  the  date  on
which the Company is required to prepare an accounting restatement, as determined by the Committee in accordance with Section 10D of the Exchange
Act and the listing standards of the Exchange.

The Committee’s obligation to recover erroneously awarded Incentive Compensation is not dependent on if or when the restated financial statements are
filed.

Incentive Compensation

For  purposes  of  this  Policy,  " Incentive Compensation"  means  any  of  the  following;  provided  that,  such  compensation  is  granted,  earned,  or  vested
based wholly or in part on the attainment of a financial reporting measure:

• Annual bonuses and other short- and long-term cash incentives.

•

•

Stock options.

Stock appreciation rights.

• Restricted stock.

• Restricted stock units.

•

Performance shares.

•

•

Performance units.

For purposes of this Policy, Incentive Compensation is deemed received in the Company’s fiscal period during which the applicable financial
reporting measure is attained, even if the payment or grant of the Incentive Compensation occurs after the end of that period.

Financial  reporting  measures  are  measures  that  are  determined  and  presented  in  accordance  with  the  accounting  principles  used  in  preparing  the
Company’s financial statements, and any measures that are derived wholly or in part from such measures, including:

• Company stock price.

• Total shareholder return.

• Revenues.

• Net income.

• Earnings before interest, taxes, depreciation, and amortization (EBITDA).

• Cash from operations.

• Liquidity measures such as working capital or operating cash flow.

• Return measures such as return on invested capital or return on assets.

• Earnings measures such as earnings per share.

A financial reporting measure need not be presented within the financial statements or included in a filing with the Securities and Exchange Commission
(the "SEC").

Excess Incentive Compensation; Amount Subject to Recovery

The  amount  to  be  recovered  will  be  the  excess  of  the  Incentive  Compensation  received  by  the  Covered  Person  based  on  the  erroneous  financial
statements over the Incentive Compensation that would have been received by the Covered Person had it been based on the restated financial statements,
as determined by the Committee in accordance with Section 10D of the Exchange Act and the listing standards of the Exchange.

If the Committee cannot determine the amount of excess Incentive Compensation received by the Covered Person directly from the information in the
accounting restatement, then the Committee will make its determination based on a reasonable estimate of the effect of the accounting restatement in
accordance with Section 10D of the Exchange Act and the listing standards of the Exchange.

Method of Recoupment

The Committee will determine, in its sole discretion, the method for recouping Incentive Compensation hereunder, which may include:

• Requiring reimbursement of cash Incentive Compensation previously paid.

•

Seeking recovery of any gain realized on the vesting, exercise, settlement, sale, transfer, or other disposition of any equity-based awards.

• Offsetting the recouped amount from any compensation otherwise owed by the Company or any of its subsidiaries to the Covered Person.

• Cancelling outstanding vested or unvested equity awards.

• Taking any other remedial and recovery action permitted by applicable law or contract, as determined by the Committee.

No Indemnification

The Company shall not indemnify any Covered Persons against the loss of any incorrectly awarded Incentive Compensation that is recouped pursuant to
this Policy.

2

Interpretation

The  Committee  is  authorized  to  interpret  and  construe  this  Policy  and  to  make  all  determinations  necessary,  appropriate,  or  advisable  for  the
administration of this Policy. It is intended that  this  Policy  be  interpreted  in  a  manner  that  is  consistent  with  the  requirements  of  Section  10D  of  the
Exchange Act and any applicable rules or standards adopted by the SEC or any Exchange.

Effective Date

This Policy shall be effective as of the date it is adopted by the Board (the "Effective Date") and shall apply to Incentive Compensation that is received
by Covered Persons on or after that date.

Amendment; Termination

The Board may amend this Policy from time to time in its discretion and shall amend this Policy as it deems necessary to reflect final regulations adopted
by the SEC under Section 10D of the Exchange Act and to comply with any rules or standards adopted by the Exchange. The Board may terminate this
Policy at any time.

Other Recoupment Rights

The Board intends that this Policy will be applied to the fullest extent of the law. The Committee may require that any employment agreement, equity
award agreement, or similar agreement entered into on or after the Effective Date shall, as a condition to the grant of any benefit thereunder, require a
Covered Person to agree to abide by the terms of this Policy. Any right of recoupment under this Policy is in addition to, and not in lieu of, any other
remedies or rights of recoupment that may be available to the Company pursuant to the terms of any similar policy in any employment agreement, equity
award agreement, or similar agreement and any other legal remedies available to the Company.

Impracticability

The  Committee  shall  recover  any  excess  Incentive  Compensation  in  accordance  with  this  Policy  unless  such  recovery  would  be  impracticable,  as
determined by the Committee in accordance with Section 10D of the Exchange Act and the listing standards of the Exchange.

Successors

This  Policy  shall  be  binding  and  enforceable  against  all  Covered  Persons  and  their  beneficiaries,  heirs,  executors,  administrators,  and  other  legal
representatives.

3