Quarterlytics / Consumer Cyclical / Specialty Retail / GrowGeneration Corp.

GrowGeneration Corp.

grwg · NASDAQ Consumer Cyclical
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Ticker grwg
Exchange NASDAQ
Sector Consumer Cyclical
Industry Specialty Retail
Employees 289
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FY2021 Annual Report · GrowGeneration Corp.
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Table of Contents

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549 

FORM 10-K

x ANNUAL REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the Fiscal year ended December 31, 2021

OR

¨ TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from _________ to __________ 

Commission File Number 333-207889 

GROWGENERATION CORP.
(Exact name of registrant as specified in its charter)

Colorado
(State or Other Jurisdiction of 
Incorporation or Organization)

5619 DTC Parkway, Suite 900
Greenwood Village, Colorado
(Address of Principal Executive Offices)

46-5008129
(I.R.S. Employer 
Identification No.)

80111
(Zip Code)

(800) 935-8420
(Registrant’s telephone number, including area code) 

Securities registered pursuant to Section 12(b) of the Act: 

Title of each class
Common Stock, par value $0.001 per share

Trading symbol
GRWG

Name of each exchange on which registered
The NASDAQ Stock Market LLC

Securities registered pursuant to Section 12(g) of the Act: 

Title of class
Not Applicable

Not Applicable
(Former name, former address and former fiscal year, if changed since last report)  

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ¨ No x

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ¨ No x 

Indicate by check mark whether the registrant (1) filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such

shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes x No ¨

Indicate by check mark whether the registrant has submitted electronically Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405

of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).  Yes x No ¨

Indicate by check mark whether the Registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth
company. See the definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange
Act. 

Large accelerated filer
Non-accelerated filer

x Accelerated filer
¨ Smaller reporting company
Emerging Growth Company

¨
¨
¨

If  an  emerging  growth  company,  indicate  by  check  mark  if  the  registrant  has  elected  not  to  use  the  extended  transition  period  for  complying  with  any  new  or  revised

financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.   ¨

Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of its internal control over financial

reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report. Yes x No ¨

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ¨  No x 

State the aggregate market value of the voting and non-voting common equity held by non-affiliates computed by reference to the price at which the common equity was

last sold, or the average bid and asked price of such common equity, as of June 30, 2021: $2,674,120,077. 

As of February 24, 2022, the Company had 60,703,893 shares of its common stock issued and outstanding, par value $0.001 per share. 

Portions of a definitive proxy relating to the registrant’s 2022 Annual Meeting of Shareholders, which will be filed with the Securities and Exchange Commission within

120 days after the close of the fiscal year covered by this Form 10-K, are incorporated into Part III of this Form 10-K.

Document Incorporated by Reference

Table of Contents

TABLE OF CONTENTS

PART I

Business
Risk Factors
Unresolved Staff Comments
Properties
Legal Proceedings
Mine Safety Disclosures

PART II

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
Selected Financial Data
Management’s Discussion and Analysis of Financial Condition and Results of Operations
Quantitative and Qualitative Disclosures About Market Risk
Financial Statements and Supplementary Data
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
Controls and Procedures
Other Information

PART III

Directors, Executive Officers and Corporate Governance
Executive Compensation
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
Certain Relationships and Related Transactions, and Director Independence
Principal Accountant Fees and Services

Item 1.
Item 1A.
Item 1B.
Item 2.
Item 3.
Item 4.

Item 5.
Item 6.
Item 7.
Item 7A.
Item 8.
Item 9.
Item 9A.
Item 9B.

Item 10.
Item 11.
Item 12.
Item 13.
Item 14.

PART IV

Item 15.

Exhibits, Financial Statement Schedules

Signatures

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PART I

Forward-Looking Information

This  Annual  Report  of  GrowGeneration  Corp.    on  Form  10-K  contains  forward-looking  statements,  particularly  those  identified  with  the  words,  “anticipates,”  “believes,”
“expects,”  “plans,”  “intends,”  “objectives,”  and  similar  expressions.  These  statements  reflect  management’s  best  judgment  based  on  factors  known  at  the  time  of  such
statements. The reader may find discussions containing such forward-looking statements in the material set forth under “Management’s Discussion and Analysis and Plan of
Operations,” generally, and specifically therein under the captions “Liquidity and Capital Resources” as well as elsewhere in this Annual Report on Form 10-K. Actual events
or results may differ materially from those discussed herein. The forward-looking statements specified in the following information have been compiled by our management on
the  basis  of  assumptions  made  by  management  and  considered  by  management  to  be  reasonable.  Our  future  operating  results,  however,  are  impossible  to  predict  and  no
representation, guaranty, or warranty is to be inferred from those forward-looking statements. The assumptions used for purposes of the forward-looking statements specified in
the following information represent estimates of future events and are subject to uncertainty as to possible changes in economic, legislative, industry, and other circumstances.
As a result, the identification and interpretation of data and other information and their use in developing and selecting assumptions from and among reasonable alternatives
require the exercise of judgment. To the extent that the assumed events do not occur, the outcome may vary substantially from anticipated or projected results, and, accordingly,
no  opinion  is  expressed  on  the  achievability  of  those  forward-looking  statements.  No  assurance  can  be  given  that  any  of  the  assumptions  relating  to  the  forward-looking
statements specified in the following information are accurate, and we assume no obligation to update any such forward-looking statements.

Unless  the  context  otherwise  requires,  the  terms  “we”,  “our”,  “ours”  “us”  and  “GrowGeneration”  refer  to  GrowGeneration  Corp.  and  its  subsidiaries,  including
GrowGeneration USA, Inc. (as successor in interest to GrowGeneration Pueblo Corp., GrowGeneration California Corp., Grow Generation Nevada Corp., GrowGeneration
Washington  Corp.,  GrowGeneration  Rhode  Island  Corp.,  GrowGeneration  Michigan  Corp.,  GrowGeneration  Oklahoma  Corp.,  GrowGeneration  New  England  Corp.,
GrowGeneration  HG  Corp.,  GrowGeneration  Hemp  Corp.,  and  GrowGeneration  Florida  Corp.),  GrowGeneration  Canada  Corp.,  GrowGeneration  Management  Corp.,
GrowGeneration Proprietary Brands, Inc., GGen Distribution Corp., and Charcoir, Inc. on a combined basis.

We may announce material business and financial information to our investors using our investor relations website ( https://ir.growgeneration.com/ ). We therefore encourage
investors and others interested in GrowGeneration to review the information that we make available on our website, in addition to following our filings with the Securities and
Exchange Commission ("SEC"), webcasts, press releases, and conference calls.

ITEM 1. BUSINESS

Background

GrowGeneration Corp. (together with all of its direct and indirect wholly owned subsidiaries, collectively “GrowGeneration” or the “Company”), incorporated in Colorado in
2014, is the largest chain of hydroponic garden centers in North America and is a leading marketer and distributor of nutrients, growing media, advanced indoor and greenhouse
lighting,  vertical  benching,  environmental  control  systems  and  accessories  for  hydroponic  gardening.  GrowGeneration  owns  and  operates  specialty  retail  hydroponic  and
organic gardening stores. Currently, GrowGeneration has 63 stores, which include 23 locations in California, 8 locations in Colorado, 7 locations in Michigan, 5 locations in
Maine, 5 locations in Oklahoma, 4 locations in Oregon, 3 locations in Washington, 2 locations in Nevada, 1 location in Arizona, 1 location in Rhode Island,1 location in Florida,
1 location in Massachusetts and 1 location in New Mexico. GrowGeneration also operates an online superstore for cultivators at growgeneration.com. GrowGeneration carries
and  sells  thousands  of  products,  including  organic  nutrients  and  soils,  advanced  lighting  and  state  of  the  art  hydroponic  equipment  to  be  used  indoors  and  outdoors  by
commercial and home growers.

Our plan is to continue to acquire, open and operate hydroponic/gardening stores and related businesses throughout North America.

Markets

GrowGeneration sells thousands of products, including nutrients, growing media, advanced indoor and greenhouse lighting, environmental control systems, vertical benching
and  accessories  for  hydroponic  gardening,  as  well  as  other  indoor  and  outdoor  growing  products,  that  are  designed  and  intended  for  growing  a  wide  range  of  plants.
Hydroponics is a

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specialized method of growing plants using mineral nutrient solutions in a water solvent, as opposed to soil. This method is typically used for indoor cultivation to give growers
the ability to better regulate and control nutrient delivery, light, air, water, humidity, pests, and temperature. Hydroponic growers benefit from these techniques by producing
crops faster and with higher crop yields per acre as compared to traditional soil-based growers. Indoor growing techniques and hydroponic products are being utilized in new
and emerging industries or segments, including the growing of cannabis and hemp. Vertical farms producing organic fruits and vegetables also utilize hydroponics due to a
rising shortage of farmland as well as environmental vulnerabilities, including drought, other severe weather conditions and pests.

GrowGeneration  serves  a  new,  yet  sophisticated  community  of  commercial  and  urban  cultivators  growing  specialty  crops,  including  organics,  greens  and  plant-based
medicines. Unlike the traditional agricultural industry, these cultivators use innovative indoor and outdoor growing techniques to produce specialty crops in highly controlled
environments. This enables them to produce crops at higher yields without having to compromise quality, regardless of the season or weather and drought conditions.

Controlled-environment agriculture (CEA) is a technology-based approach to maintain optimal growing conditions throughout the development of the crop. Production takes
place within an enclosed growing structure such as a greenhouse or building. Plants are often grown using hydroponic methods in order to supply the proper amounts of water
and nutrients to the root zone. CEA optimizes the use of resources such as water, energy, space, capital and labor. Different techniques are available for growing in controlled
environment  agriculture.  The  more  viable  option  is  vertical  farming.  Vertical  farming  has  the  ability  to  produce  crops  all  year  round  in  a  controlled  environment,  with  the
possibility of increased yield by adjusting the amount of carbon and nutrients the plants receive.

Our target customer segments include the commercial growers in the plant-based medicine market, the craft grower and vertical farms who grow organically grown herbs and
leafy green vegetables. The landscape for hydroponic retail stores is very fragmented, with numerous single stores which we consider “targets” for our acquisition strategy.
Further,  the  products  we  sell  are  in  demand  due  to  the  ever-increasing  legalization  of  plant-based  medicines,  primarily  cannabis  and  hemp,  and  the  increasing  number  of
licensed cultivation facilities in North America. Total sales for the hydroponic equipment industry are projected to surpass $16 billion by 2025. The Company believes there are
over 15,000 active cannabis cultivation licenses in North America. The average cultivation facility is approximately 36,000 sq. ft. and over 34,000,000 pounds of cannabis is
projected to be cultivated by 2025.

Our retail operations are driven by a wide selection of all hydroponic products, service and solutions driven staff and pick, pack and ship distribution and fulfillment capabilities.
We employ approximately 702 employees, a majority of them we have branded as “Grow Pros”. Currently, our operations span over 895,000 square feet of retail and warehouse
space.

We operate our business through the following business units:

Retail: 62 hydroponic/gardening centers focused on serving growers and cultivators. Inclusive of commercial sales organizations selling directly to customers outside of
the  physical  retail  network. Some of our garden centers have multi-functions, with added capabilities that include warehousing, distribution and fulfillment for direct
shipments of products to garden center locations, pick, pack and ship for our online platforms and direct fulfillment to our commercial customers.

E-Commerce/Omni-channel: Our e-commerce operation includes GrowGeneration.com a business-to-business (B2B) online portal for commercial growers.

Proprietary Brands and Private Label: We have developed a line of private label products that we are selling through our garden centers under proprietary brands we
own and trademark. Our strategy is to deliver a one-stop shopping experience, through selection, service and solutions for our customers.

•

•

•

Retail

Core to our growth strategy is to expand the number of our retail garden centers throughout North America. The hydroponic retail landscape is fragmented, which allows us to
acquire the “best of breed” hydroponic retail operations. In addition to the 13 states we are currently operating in, we have identified new market opportunities in states that
include Ohio, Illinois, Pennsylvania, New York, New Jersey, Mississippi, Missouri and Virginia. During 2021, the Company acquired 23 new locations.

Our commercial sales organization is focused on selling end to end solutions for large commercial cultivators. When a commercial customer gains a new cultivation license,
they will need to purchase lighting, benching, environmental control

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systems, irrigation, fertigation and other products to outfit their cultivation facility. Commercial customers typically purchase in larger dollar amounts and sizes of products. We
offer commercial customers volume pricing, terms and financing. Our commercial team manages thousands of commercial accounts across North America.

E-Commerce/Omni-Channel

Our digital strategy is focused on capturing the home, craft and commercial grower online. GrowGeneration.com offers over 10,000 hydroponic products, all curated by our
product team. GrowGeneration.com offers customers the option to have their orders shipped directly to their locations, anywhere in North America. 

Proprietary Brands and Private Label

In December 2020, GrowGeneration purchased the business of Canopy Crop Management Corp., the developer of the popular Power Si line of monosilicic acid products, a
widely used nutrient additive for plants. On March 12, 2021, the Company purchased CharCoir, a line of premium coco pots, cubes and medium. We believe that expanding our
private label offerings will have a positive impact on our margins and profitability in the near term. We use various trademarks and trade names in our private- label business,
including Ion Lighting, Sunleaves powder nutrients and additive line, Optilime Bulbs, Blueprint controllers and timers, Growxcess pots and containers, Harvest Edge pruners,
trellis  and  other  gardening  accessories,  Durabreeze  fans  and  dehumidifiers,  and  Drip  Hydro  nutrients.  Both  “GrowGeneration”  and  “Where  the  Pros  Go  to  Grow”  are
trademarks used to brand and market our garden centers across North America.

Competitive Advantages

As the largest chain of hydroponic garden centers by revenue and number of stores in the United States based on management’s estimates, we believe that we have the following
core competitive advantages over our competitors:

• We offer a one-stop shopping experience to all types of growers by providing “selection, service, and solutions”;

• We provide end-to-end solutions for our commercial customers from capex built-out to consumables to nourish their plants;

• We have a knowledge-based sales team, all with horticultural experience;

• We offer the options to transact online, in store, or buy online and pick up;

• We consider ourselves to be a leader of the products we offer, from launching new technologies to the development of our private label products;

• We have an experienced professional team to acquire and open new locations, products and technologies and successfully add them to our company portfolio.

Community Service and Charity

GrowGeneration,  together  with  Harvest  360  Technologies,  LLC  (H360),  has  launched  a  new  program  to  support  education  and  training  for  social  equity  license  applicants.
Regulations  in  both  New  York  and  New  Jersey  seek  to  create  a  framework  to  regulate  cannabis  in  these  states  in  a  manner  that  promotes  social  equity  and  economic
development,  placing  an  emphasis  on  promoting  inclusion  of  diverse  populations  in  the  medicinal  and  recreational  cannabis  industries.  GrowGeneration  is  committed  to
delivering solutions to these operators and supporting their communities. This program with H360 gives GrowGeneration a direct method to help new companies grow their
businesses.

As part of this program, GrowGeneration and H360 have established the NEXTGEN Micro Cultivation competition for applicants seeking micro grow licenses in the New
Jersey adult-use cannabis market. GrowGeneration has committed up to $500,000 to provide education and training scholarships for 25 cultivation teams participating in the
competition. GrowGeneration will also provide access to equipment packages and market resources. All contestants will get access to an online cultivation portal with valuable
resources to assist in the preparation of an application and to be educated and informed about best practices in the New Jersey program.

The 25 finalist teams that make it to the second round will also receive complete planning and engineering services for their facilities from GrowGeneration, as well as access to
a compliant business services package from H360 worth thousands of dollars. Five winning teams will then be selected by a panel of judges to receive a comprehensive
package, including financing, advanced training, business service packages, and direct operational support.

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How We Evaluate Our Operations

Sales

The  Company  generates  sales  primarily  from  the  sale  of  hydroponic  garden  products,  including  nutrients,  growing  media,  advanced  indoor  and  greenhouse  lighting,
environmental control systems, vertical benching, and accessories for hydroponic gardening, as well as other indoor and outdoor growing products. The Company recognizes
revenue,  net  of  estimated  returns  and  sales  tax,  at  the  time  the  customer  takes  possession  of  merchandise  or  receives  services,  at  which  point  the  performance  obligation  is
satisfied. Sales and other taxes collected concurrent with revenue producing activities are excluded from revenue. Customer deposits and lay away sales are not reported as
revenue until final payment is received and the merchandise has been delivered.

Our sales depend on the type of products we sell and the mix between consumables and non-consumables. Due to their nature, purchases of consumables result in repeat orders
as  customers  seek  to  replenish  their  supplies.  Generally,  in  new  markets  where  legalization  of  plant-based  medicines  is  recent  and  licensors  are  ramping  up  their  grow
operations, there are more purchases of non-consumables for buildouts compared to purchases of consumables. In more mature markets, there are generally more purchases of
consumables  than  non-consumables.  Our  sales  are  also  impacted  by  our  customer  mix  of  commercial  and  non-commercial  customers,  as  larger  commercial  customers  may
receive volume discounts and other promotions. A majority of our sales are derived from our commercial customers.

Gross Profit

We  calculate  gross  profit  as  sales  less  cost  of  goods  sold.  Cost  of  goods  sold  consists  of  cost  of  product  sold,  freight,  and  tariffs.  Gross  profit  excludes  depreciation  and
amortization, which are presented separately in our consolidated statements of operations.

Our overall gross profit margin varies with our product mix, in particular the percentage of sales of consumable products versus non-consumables, such as in connection with
buildouts. In addition, our customer mix impacts gross profit margin due to larger commercial customers receiving discounts.

Operating Expenses

Operating  expenses  are  comprised  of  store  operations,  primarily  payroll,  rent  and  utilities,  and  corporate  overhead.  Corporate  overhead  is  comprised  of  share-based
compensation,  depreciation  and  amortization,  general  and  administrative  costs  and  corporate  salaries  and  related  expenses.  General  and  administrative  expenses  (“G&A”)
consist mainly of advertising and promotions, travel & entertainment, professional fees, and insurance. G&A as a percentage of sales does not increase commensurate with an
increase in sales. Our largest expenses are payroll and rent and these are largely fixed and not variable. Our advertising and marketing expenses are controllable and variable
depending on the particular market.

Same-Store Sales

We assess the organic growth of our sales on a same-store basis. We believe that our assessment on a same-store basis represents an important indicator of comparative financial
results and provides relevant information to assess our performance. New and acquired stores become eligible for inclusion in the comparable store base if the store has been
under our ownership for the entire period in the same-store base periods for which we are including the store.

Research and Development

The Company has not incurred any research and development expenses during the period covered by this report. 

Customers and Suppliers

Our key customers vary by state and are expected to be more defined as the Company increases focus on serving cultivation facilities directly and under predictable purchasing
activity, compared to its retail walk-in purchasing sales strategy. Currently, none of our customers accounted for more than 5% of our sales in 2021, 2020, or 2019.

Our key suppliers include several manufacturers and distributors such as Hawthorne Garden Supply, Hydrofarm, Fluence Engineering, Advanced Nutrients, House and Gardens,
FoxFarm  Fertilizer,  Canna  Gradening,  and  others. All  the  products  purchased  and  sold  are  applicable  to  indoor  and  outdoor  growing  for  organics,  greens,  and  plant-based
medicines. As  of  December  31,  2021,  one  supplier  represented  28%  of  all  of  our  purchases. As  of  December  31,  2020  and  2019,  two  suppliers  represented  41%  and  51%,
respectively, of all our purchases. The Company is of the opinion that the loss of

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either supplier would not have a material adverse impact on our business. The Company also maintains direct manufacturing agreements with certain vendors.

Acquisitions

2021 Acquisitions

On January 25, 2021, the Company purchased the assets of Indoor Garden & Lighting, Inc, a two-store chain of hydroponic and indoor gardening equipment and supply stores
serving  the  Seattle  and  Tacoma,  Washington  area.  The  total  consideration  for  the  purchase  of  Indoor  Garden  &  Lighting  was  approximately  $1.7  million,  including
approximately $1.2 million in cash and common stock valued at approximately $0.5 million. Acquired goodwill represents the value expected to arise from organic growth and
an opportunity to expand into a well-established market for the Company.

On February 1, 2021, the Company purchased the assets of J.A.R.B., Inc d/b/a Grow Depot Maine, a two-store chain in Auburn and Augusta, Maine. The total consideration for
the purchase of Grow Depot Maine was approximately $2.1 million, including approximately $1.7 million in cash and common stock valued at approximately $0.4 million.
Acquired goodwill represents the value expected to rise from organic growth and an opportunity to expand into a well-established market for the Company.

On February 15, 2021, the Company purchased the assets of Grow Warehouse LLC, a four-store chain of hydroponic and organic garden stores in Colorado (3) and Oklahoma
(1). The total consideration for the purchase of Grow Warehouse LLC was approximately $17.8 million, including approximately $8.1 million in cash and common stock valued
at approximately $9.7 million. Acquired goodwill represents the value expected to rise from organic growth and an opportunity to expand into a well-established market for the
Company.

On February 22, 2021, the Company purchased the assets of San Diego Hydroponics & Organics, a four-store chain of hydroponic and organic garden stores in San Diego,
California. The total consideration for the purchase of San Diego Hydroponics was approximately $9.3 million, including approximately $4.8 million in cash and common stock
valued at approximately $4.5 million. Acquired goodwill of approximately represents the value expected to rise from organic growth and an opportunity to expand into a well-
established market for the Company.

On March 12, 2021, the Company purchased the assets of Charcoir Corporation, which sells an RHP-certified growing medium made from the highest-grade coconut fiber. The
total consideration for the purchase of Charcoir was approximately $16.4 million, including approximately $9.9 million in cash and common stock valued at approximately $6.5
million. Acquired goodwill represents the value expected to rise from organic growth and an opportunity to expand into a well-established distribution market for the Company
of a proprietary brand.

On March 15, 2021, the Company purchased the assets of 55 Hydroponics, a hydroponic and organic superstore located in Santa Ana, California. The total consideration for the
purchase of 55 Hydroponics was approximately $6.5 million, including approximately $5.3 million in cash and common stock valued at approximately $1.1 million. Acquired
goodwill represents the value expected to rise from organic growth and an opportunity to expand into a well-established market for the Company.

On March 15, 2021, the Company purchased the assets of Aquarius Hydroponics, a hydroponic and organic garden store in Springfield, Massachusetts. The total consideration
for the purchase of Aquarius was approximately $3.6 million, including approximately $2.3 million in cash and common stock valued at approximately $1.2 million. Acquired
goodwill represents the value expected to rise from organic growth and an opportunity to expand into a well-established market for the Company.

On  March  19,  2021,  the  Company  purchased  the  assets  of Agron,  LLC,  an  online  seller  of  growing  equipment.  The  total  consideration  for  the  purchase  of  Agron  was
approximately $11.2 million, including approximately $6.0 million in cash and common stock valued at approximately $5.3 million. Acquired goodwill represents the value
expected to rise from organic growth and an opportunity to expand into a well-established e-commerce market for the Company targeting the commercial customer.

On April 19, 2021, the Company purchased the assets of Grow Depot LLC ("Down River Hydro"), a hydroponic and indoor gardening supply store in Brownstown, Michigan.
The  total  consideration  for  the  purchase  of  Down  River  Hydro  was  approximately  $4.4  million,  including  approximately  $3.2  million  in  cash  and  common  stock  valued  at
approximately $1.2 million. Acquired goodwill represents the value expected to rise from organic growth and an opportunity to expand into a well-established market for the
Company.

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On  May  24,  2021,  the  Company  purchased  the  assets  of  The  Harvest  Company  ("Harvest"),  a  northern  California-based  hydroponic  supply  center  and  cultivation  design
innovator with stores in Redding and Trinity Counties. The total consideration for the purchase of Harvest was approximately $8.3 million, including approximately $5.6 million
in cash and common stock valued at approximately $2.8 million. Acquired goodwill represents the value expected to rise from organic growth and an opportunity to expand into
a well-established market for the Company.

On July 19, 2021, the Company purchased the assets of Aqua Serene, Inc., ("Aqua Serene"), an Oregon corporation which consists of an indoor/outdoor garden center with
stores in Eugene and Ashland, Oregon. The total consideration for the purchase was approximately $11.7 million, including approximately $9.9 million in cash and common
stock valued at approximately $1.8 million. Acquired goodwill represents the value expected to rise from organic growth and an opportunity to expand into a well-established
market for the Company.

On  July  3,  2021,  the  Company  purchased  the  assets  of  Mendocino  Greenhouse  &  Garden  Supply,  Inc,  a  Northern  California-based  hydroponic  garden  center  located  in
Mendocino, California. The purchase agreement was modified on July 19, 2021 to amend the purchase price. The total consideration for the purchase was $4.0 million in cash.
This acquisition allows the Company to expand its footprint in the Northern California. Acquired goodwill represents the value expected to rise from organic growth and an
opportunity to expand into a well-established market for the Company.

On August  24,  2021,  the  Company  purchased  the  assets  of  Commercial  Grow  Supply,  Inc.  ("CGS"),  a  hydroponic  superstore  located  in  Santa  Clarita,  California.  The  total
consideration for the purchase was approximately $7.2 million, including approximately $6.0 million in cash and common stock valued at approximately $1.3 million. Acquired
goodwill represents the value expected to rise from organic growth and an opportunity to expand into a well-established market for the Company.

On August 23, 2021 the Company purchased the assets of Hoagtech Hydroponics, Inc. ("Hoagtech"), a Washington -based corporation consisting of a hydroponic and garden
supply  center  serving  the  Bellingham,  Washington  area.  The  total  consideration  for  the  purchase  was  approximately  $3.9  million  in  cash.  The Asset  Purchase Agreement
contains a contingent payment equal to $0.6 million to be settled in common stock of the Company if this garden supply center reaches $8.0 million in revenue within a 12-
month calendar period from the date of close. The Company used a third-party specialist to value this contingent consideration. The probability that the target will be reached
was determined to be 5% which resulted in a value of approximately $28.5 thousand of contingent consideration which was added to goodwill. This acquisition expands our
footprint in the Pacific Northwest. Acquired goodwill represents the value expected to rise from organic growth and an opportunity to expand into a well-established market for
the Company.

On October 15, 2021, the Company purchased the assets of Indoor Store, LLC ("All Seasons Gardening"), an indoor-outdoor garden supply center specializing in hydroponics
systems, lighting, and nutrients. All Seasons Gardening is the largest hydroponics retailer in New Mexico. The total consideration for the purchase was approximately $0.9
million, including approximately $0.7 million in cash and common stock valued at approximately $0.2 million. Acquired goodwill represents the value expected to rise from
organic growth and an opportunity to expand into a well-established market for the Company.

On December 31, 2021, the Company purchased the assets of Mobile Media, Inc and MMI Agriculture ("MMI"), a mobile shelving manufacturing and warehouse facility. The
total consideration for the purchase was approximately $9.1 million, including approximately $8.3 million in cash and common stock valued at approximately $0.8 million.
Acquired goodwill represents the value expected to rise from organic growth and an opportunity to expand into a well-established market for the Company.

2020 Acquisitions

On  February  26,  2020  the  Company  purchased  the  assets  of  Health  &  Harvest  LLC.  The  total  consideration  for  the  purchase  was  approximately  $2.9  million,  including
approximately  approximately  $1.8  million  in  cash  and  common  stock  valued  at  approximately  $1.1  million. Acquired  goodwill  represents  the  value  expected  to  rise  from
organic growth and the opportunity to expand into a well-established market for the Company.

On June 16, 2020, we acquired certain assets of H2O Hydroponics, LLC (“H2O Hydro”). The total consideration for the purchase was approximately $2.0 million, including
approximately $1.3 million in cash and common stock valued at approximately $0.7 million. Acquired goodwill represents the value expected to rise from organic growth and
the opportunity to expand into a well-established market for the Company.

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On  August  10,  2020  we  acquired  certain  assets  of  Benzakry  Family  Corp,  d/b/a  Emerald  City  Garden  (“Emerald  City”).  The  total  consideration  for  the  purchase  was
approximately $1.0 million. Acquired goodwill represents the value expected to rise from organic growth and the opportunity to expand into a well-established market for the
Company.

On October 12, 2020, the Company acquired the assets of Hydroponics Depot, LLC (“Hydro Depot”), a single store located in Phoenix, AZ. The total consideration for the
purchase was approximately $1.5 million, including approximately $1.0 million in cash and common stock valued at approximately $0.5 million. Acquired goodwill represents
the value expected to rise from organic growth and the opportunity to expand into a well-established market for the Company.

On October 20, 2020 the Company acquired the assets of Big Green Tomato (“BGT”), a two-store chain in Battle Creek and Taylor, Michigan. The total consideration was
approximately  $9.0  million,  including  approximately  $6.0  million  in  cash  and  shares  of  common  stock  valued  at  approximately  $3.1  million.  Acquired  goodwill  of
approximately $4.0 million represents the value expected to rise from organic growth and an opportunity to expand into a well-established market for the Company.

On November 17, 2020, the Company acquired the assets of The GrowBiz (“GrowBiz”), a five-store chain with four stores in California and one store in Oregon. The total
consideration for the purchase of GrowBiz was approximately $44.8 million, including approximately $17.5 million in cash and common stock valued at approximately $27.3
million. Acquired  goodwill  of  approximately  $28.5  million  represents  the  value  expected  to  rise  from  organic  growth  and  an  opportunity  to  expand  into  a  well-established
market for the Company.

On  December  14,  2020,  the  Company  acquired  the  assets  of  Grassroots  Hydroponics,  Inc.,  a  three-store  chain  in  California.  The  total  consideration  for  the  purchase  of
Grassroots  was  approximately  $10.0  million,  including  approximately  $7.5  million  in  cash  and  common  stock  valued  at  approximately  $2.5  million. Acquired  goodwill  of
approximately $4.5 million represents the value expected to rise from organic growth and an opportunity to expand into a well-established market for the Company.

On December 23, 2020, the Company acquired the assets of Canopy Crop Management (“Canopy”) and its complete portfolio of products including the Power SI brand of
silicic  acid-enriched  fertilizers.  The  total  consideration  for  the  purchase  of  Canopy  Crop  was  approximately  $9.2  million,  including  approximately  $5.4  million  in  cash  and
common  stock  valued  at  approximately  $3.8  million. Acquired  goodwill  of  approximately  $4.9  million  represents  the  value  expected  to  rise  from  organic  growth  and  an
opportunity to expand into a well-established product distribution market for the Company.

2019 Acquisitions

On  January  21,  2019,  the  Company  acquired  the  assets  of  Chlorophyll,  Inc.,  a  single  store  in  Colorado.  The  total  consideration  for  the  purchase  of  Chlorophyll,  Inc.,  was
approximately $4.2 million, including approximately $3.7 million in cash and common stock valued at approximately $0.5 million. Acquired goodwill of approximately $2.6
million represents the value expected to rise from organic growth and an opportunity to expand into a well-established product distribution market for the Company.

On February 7, 2019, the Company acquired the assets of Palm Springs Hydroponics, a 21-store chain in California. The total consideration for the purchase of Palm Springs
Hydroponics was approximately $1.0 million, including approximately $800 in cash an common stock valued at approximately $0.2 million. Acquire goodwill of approximately
$0.6 million represents the value expected to rise from organic growth and an opportunity to expand into a well-established market for the Company.

On February 11, 2019, the Company acquired the assets of Reno Hydroponics ("Reno"), a single store in Reno, Nevada. The total consideration for the purchase of Reno was
approximately $0.8 million, including approximately $0.5 million in cash and common stock valued at approximately $0.3 million. Acquired goodwill of approximately $0.5
million represents the value expected to rise from organic growth and an opportunity to expand into a well-established product distribution market for the Company.

On  May  14,  2019,  the  Company  acquired  the  assets  of  GreenLife  Garden  Supply  ("GreenLife"),  a  three-store  in  New  England.  The  total  consideration  for  the  purchase  of
GreenLife  was  approximately  $3.5  million,  including  approximately  $2.6  million  in  cash  and  common  stock  valued  at  approximately  $0.8  million. Acquired  goodwill  of
approximately $2.3 million represents the value expected to rise from organic growth and an opportunity to expand into a well-established product distribution market for the
Company.

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On September 3, 2019, the Company acquired the assets of Grand Rapids Hydroponics ("GRH"), a single store in Michigan. The total consideration for the purchase of GRH
was approximately $3.9 million, including approximately $2.4 million in cash and common stock valued at approximately $1.5 million. Acquired goodwill of approximately
$2.4 million represents the value expected to rise from organic growth and an opportunity to expand into a well-established product distribution market for the Company.

On December 16, 2019, the Company acquired the assets of Grow World LLC ("Grow World"),  a single store in Oregon. The total consideration for the purchase of Grow
World  was  approximately  $1.3  million,  including  approximately  $1.0  million  in  cash  and  common  stock  valued  at  approximately  $0.3  million.  Acquired  goodwill  of
approximately $0.7 million represents the value expected to rise from organic growth and an opportunity to expand into a well-established product distribution market for the
Company.

For further detail on all acquisitions please see Footnote 16 in the Notes to Consolidated Financial Statements.

Seasonality

Our business is subject to some seasonal influences. Historically, our highest volume of sales occurs in our second and third fiscal quarters, and the lower volume occurs during
our first or fourth fiscal quarter. 

Competition

The markets in which we sell our products are highly competitive. Our key competitors include many local and national vendors of gardening supplies, local product resellers of
hydroponic and other specialty growing equipment, as well as online product resellers and large online marketplaces such as Amazon.com and eBay. Our industry is a highly
fragmented industry with over 1,000 retail hydroponic retailers throughout the U.S.

Notwithstanding the foregoing, we are the largest chain of hydroponic garden centers in North America and our pricing, inventory and product availability and overall customer
service provide us the ability to compete in our industry. In addition, as we continue to increase the number of garden centers, we expect to be able to continue to purchase
inventory at lower volume prices, which we expect will enable us to price competitively and deliver the products that our customers are seeking. The Company competes by
delivering the widest selection of hydroponics products, end to end solutions for all types of cultivation environments, in-store sales and product support, direct manufacturer
pricing and world-class customer service.

Intellectual Property and Proprietary Rights

Our  intellectual  property  includes  our  brands  and  their  related  trademarks,  domain  names  and  websites,  customer  lists  and  affiliations,  product  knowledge  and  technology,
patents, and marketing intangibles. We also hold rights to website addresses related to our business including websites that are actively used in our day-to-day business such as
www.GrowGeneration.com.  We  own  several  the  federally  registered  trademarks,  including  for  “GrowGeneration®”  and  “Where  the  Pros  Go  to  Grow®”  as  well  as  our
proprietary brands.

Government Regulation

We sell products, including hydroponic gardening products, that end users may purchase for use in new and emerging industries or segments, including the growing of cannabis
and hemp, that may not grow or achieve market acceptance in a manner that we can predict. The demand for these products depends on the uncertain growth of these industries
or segments. 

In  addition,  we  sell  products  that  end  users  may  purchase  for  use  in  industries  or  segments,  including  the  growing  of  cannabis  and  hemp,  that  are  subject  to  varying,
inconsistent, and rapidly changing laws, regulations, administrative practices, enforcement approaches, judicial interpretations, and consumer perceptions.  For example, certain
countries and 36 U.S. states have adopted frameworks that authorize, regulate, and tax the cultivation, processing, sale, and use of cannabis for medicinal and/or non-medicinal
use, while the U.S. Controlled Substances Act and the laws of other U.S. states prohibit growing cannabis. In addition, with the passage of the Farm Bill in December 2018,
hemp cultivation is now broadly permitted. The Farm Bill explicitly allows the transfer of hemp-derived products across state lines for commercial or other purposes. It also
removes restrictions on the sale, transport, or possession of hemp-derived products, so long as those items are produced in a manner consistent with the law. We believe passage
of the 2018 Farm Bill will continue to allow the Company to expand its marketplace opportunities.

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Our gardening products, including our hydroponic gardening products, are multi-purpose products designed and intended for growing a wide range of plants and are purchased
by cultivators who may grow any variety of plants, including cannabis and hemp.  Although the demand for our products may be negatively impacted depending on how laws
(including  federal  legalization  of  cannabis),  regulations,  administrative  practices,  enforcement  approaches,  judicial  interpretations,  and  consumer  perceptions  develop,  we
cannot reasonably predict the nature of such developments or the effect, if any, that such developments could have on our business.

Employees

We strive to foster a collaborative and team-oriented culture and view our human capital resources as an ongoing priority. As of February 23, 2022, we employ 687 employees:
634 full-time employees, 49 part-time employees, 4 independent contractors, no temporary or seasonal workers. None of our employees are subject to collective bargaining
agreements, and we have had no labor-related work stoppages. We believe we offer competitive terms and incentives to attract and retain employees. Our retention rate for our
full-time employees is approximately three years, and we employ various initiatives to attract new employees and retain existing employees, including employer contributions to
health  and  welfare  benefits,  401(k)  plan  matching,  bonus  programs  and  training  opportunities.  In  late  2021,  we  also  engaged  a  compensation  consultant  to  ensure  our  key
employee compensation packages are competitive.

Principal Offices

Our principal offices are located at 5619 DTC Parkway, Suite 900, Greenwood Village, CO 80111. Currently, we lease 11 facilities in the State of Colorado, 26 in the State of
California, 2 the State of Nevada, 3 in the State of Washington, 4 in the State of Oregon, 1 in the state of Arizona, 1 in the State of Rhode Island, 5 in the State of Oklahoma, 7 in
the State of Michigan, 5 in the State of Maine, 2 in the State of Florida, 1 in the State of New Mexico, and 1 in the State of Massachusetts, all for our corporate and retail
operations. In total the Company currently leases approximately 900,000 square feet of space, which consists primarily of 7,000 feet of corporate office space, 100,000 square
feet of warehouse space and 800,000 square feet of store space.

ITEM 1A. RISK FACTORS

Risks Relating to Our Business

The COVID-19 pandemic and the efforts to mitigate its impact may have an adverse effect on our business, liquidity, results of operations, financial condition and price of
our securities.

The pandemic involving the novel strain of coronavirus, or COVID-19, including mutations and variants thereof, and the measures taken to combat it, may have an adverse
effect on our business. Public health authorities and governments at local, state, national and international levels have announced various measures to respond to this pandemic.
Some measures that directly or indirectly impact our business include:

•
•
•
•
•

voluntary or mandatory quarantines;
restrictions on travel;
public health directives and testing and vaccine mandates;
social distancing measures; and
supply chain disruptions.

Although we have been deemed an “essential” business by state and local authorities in the areas in which we operate, we have undertaken measures in an effort to mitigate the
spread of COVID-19, including limiting store business hours, providing sick leave and encouraging employees to work remotely if possible, which may make maintaining our
normal  level  of  revenue  generation,  human  capital  retention,  corporate  operations,  quality  controls  and  internal  controls  difficult.  Moreover,  the  COVID-19  pandemic  has
caused disruptions in our supply chains, including increased cost of freight and inventory and delays in the delivery of our inventory. Further, the COVID-19 pandemic and
mitigation efforts have adversely affected our customers’ financial condition, resulting in reduced spending for the products we sell and potential increased collection risk.

As events are rapidly changing, we do not know how long the COVID-19 pandemic and the measures that have been introduced to respond to it will disrupt our operations or
the full extent of that disruption. Further, once we are able to restart normal business hours and operations, doing so may take time and will involve costs and uncertainty. We
also cannot predict how long the effects of COVID-19 and the efforts to contain it will continue to impact our business after the

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pandemic  is  under  control.  Governments  could  take  additional  restrictive  measures  to  combat  the  pandemic  that  could  further  impact  our  business  or  the  economy  in  the
geographies  in  which  we  operate.  It  is  also  possible  that  the  impact  of  the  pandemic  and  response  on  our  suppliers,  customers  and  markets  will  persist  for  some  time  after
governments ease their restrictions. These measures have negatively impacted, and may continue to impact, our business and financial condition as the responses to control
COVID-19 continue.

Acquisitions, other strategic alliances and investments could result in operating difficulties, dilution, and other consequences that may adversely impact our business and
results of operations.

Acquisitions are an important element of our overall corporate strategy, and these transactions could entail material investments by us and be material to our financial condition
and results of operations. We expect to evaluate and enter into discussions regarding a wide array of potential strategic transactions. The process of integrating an acquired
company, business, or product has created, and will continue to create, unforeseen operating difficulties and expenditures. The areas where we face risks may include, but are
not limited to:

•
•
•
•

•
•
•
•

•
•

•

diversion of management’s time and focus from operating our business to acquisition integration challenges;
failure to successfully further develop the acquired business or products;
implementation or remediation of controls, procedures and policies at the acquired company;
integration of the acquired company’s accounting, human resources and other administrative systems, and coordination of product, engineering and sales and marketing
functions;
transition of operations, users and customers onto our existing platforms;
failure to recognize expected synergies from an acquisition;
reliance on the expertise of our strategic partners with respect to market development, sales, local regulatory compliance and other operational matters;
failure to obtain required approvals on a timely basis, if at all, from governmental authorities, or conditions placed upon approval, under competition and antitrust laws
which could, among other things, delay or prevent us from completing a transaction, or otherwise restrict our ability to realize the expected financial or strategic goals of
an acquisition;
cultural challenges associated with integrating employees from the acquired company into our organization, and retention of employees from the businesses we acquire;
liability  for  or  reputational  harm  from  activities  of  the  acquired  company  before  the  acquisition  or  from  our  strategic  partners,  including  patent  and  trademark
infringement claims, violations of laws, commercial disputes, tax liabilities and other known and unknown liabilities; and
litigation or other claims in connection with the acquired company, including claims from terminated employees, customers, former stockholders or other third parties.

Our due diligence may fail to identify all liabilities and risks associated with acquisitions and we may not accurately assess the relative benefits and detriments of making an
acquisition and may pay acquisition consideration exceeding the value of the acquired business. Our failure to address these risks or other problems encountered in connection
with our past or future acquisitions and investments or strategic alliances could cause us to fail to realize the anticipated benefits of such acquisitions, investments or alliances,
incur unanticipated liabilities, and harm our business generally.

Our acquisitions could also result in dilutive issuances of our equity securities, the incurrence of debt, contingent liabilities or amortization expenses, or impairment of goodwill
and purchased long-lived assets, and restructuring charges, any of which could harm our financial condition or results of operations and cash flows.

Although  acquisitions  are  an  important  element  of  our  overall  corporate  strategy,  there  can  be  no  assurance  that  we  will  be  able  to  identify  appropriate  acquisition  targets,
successfully acquire identified targets or successfully integrate the business of acquired companies to realize the full, anticipated benefits of such acquisitions.

Economic conditions could adversely affect our business.

Uncertain  global  economic  conditions,  in  particular  in  light  of  the  COVID-19  pandemic,  could  adversely  affect  our  business.  Negative  global  economic  trends,  such  as
decreased consumer and business spending, high inflation and interest rates and declining consumer and business confidence, pose challenges to our business and could result in
declining revenues, profitability and cash flow. Although we continue to devote significant resources to support our brands, unfavorable economic conditions may negatively
affect demand for our products.

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We face competition that could prohibit us from developing or increasing our customer base.

The  specialty  gardening  and  hydroponic  product  industry  is  highly  competitive.  More  established  gardening  companies  with  much  greater  financial  resources  which  do  not
currently compete with us may be able to easily adapt their existing operations to sales of hydroponic growing equipment. Our competitors may also introduce new hydroponic
growing  equipment,  and  manufacturers  may  sell  equipment  direct  to  consumers.  Due  to  this  competition,  there  is  no  assurance  that  we  will  not  encounter  difficulties  in
increasing revenues and maintaining and/or increasing market share. In addition, increased competition may lead to reduced prices and/or margins for products we sell.

As a public company, we are obligated to develop and maintain proper and effective internal controls over financial reporting, and any failure to maintain the adequacy of
these internal controls may adversely affect investor confidence in our company and, as a result, the value of our common stock.

Section 404 of the Sarbanes-Oxley Act of 2002 and the related rules and regulations of the SEC require an annual management assessment of the effectiveness of our internal
control  over  financial  reporting.  We  have  hired  additional  accounting  and  financial  staff,  and  leveraged  outside  resources,  with  appropriate  public  company  experience  and
technical accounting knowledge to compile the system and process documentation necessary to perform the evaluation needed to comply with Section 404.

During the evaluation and testing process of our internal controls, we identified material weaknesses in our internal control over financial reporting and are therefore unable to
certify that our internal control over financial reporting is effective. We cannot assure you that there will not be material weaknesses or significant deficiencies in our internal
control over financial reporting in the future. Any failure to maintain internal control over financial reporting could severely inhibit our ability to accurately report our financial
condition or results of operations. If we are unable to conclude that our internal control over financial reporting is effective, or if our independent registered public accounting
firm determines that we have a material weakness or significant deficiency in our internal control over financial reporting, we could lose investor confidence in the accuracy and
completeness  of  our  financial  reports,  the  market  price  of  our  common  stock  could  decline,  and  we  could  be  subject  to  sanctions  or  investigations  by  the  SEC  or  other
regulatory  authorities.  Failure  to  remedy  any  material  weakness  in  our  internal  control  over  financial  reporting,  or  to  implement  or  maintain  other  effective  control  systems
required of public companies, could also restrict our future access to the capital markets.

We identified material weaknesses in our internal control over financial reporting, and if we are unable to achieve and maintain effective internal control over financial
reporting, the accuracy and timing of our financial reporting may be adversely affected

In connection with the audit of our financial statements for fiscal year ended December 31, 2021, we and our independent registered public accounting firm identified control
deficiencies in the design and operation of our internal control over financial reporting that constituted material weaknesses.

A “material weakness” is a deficiency, or a combination of deficiencies, in internal control over financial reporting such that there is a reasonable possibility that a material
misstatement  of  our  annual  or  interim  financial  statements  will  not  be  prevented  or  detected  on  a  timely  basis.  Our  management  identified  certain  material  weaknesses  as
discussed in Item 9A of this report. These material weaknesses could result in a misstatement of account balances or disclosures that would result in a material misstatement to
the annual or interim financial statements that would not be prevented or detected.

We have taken several actions towards remediating these material weaknesses as discussed in Item 9A of this report. Although we have  taken  steps  to  address  the  material
weaknesses, we are still in the process of completing the remediation and the steps we are taking may not be sufficient to remediate our material weaknesses or prevent future
material weaknesses or significant deficiencies from occurring.

We can give no assurance that additional material weaknesses in our internal control over financial reporting will not be identified in the future. Our failure to implement and
maintain effective internal control over financial reporting could result in errors in our financial statements that could result in a restatement of our financial statements and
cause us to fail to meet our reporting obligations.

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If we are unable to hire and retain employees, we may not be able to implement our business plan and our business may be materially adversely affected.

Our future success depends to a large extent on our ability to attract, hire, train and retain qualified managerial, operational and other personnel. We face significant competition
for  diverse,  qualified  and  experienced  employees  in  our  industry  and  from  other  industries  and,  as  a  result,  we  may  be  unable  to  attract  and  retain  the  personnel  needed  to
successfully conduct and grow our operations. The COVID-19 pandemic has also exacerbated these risks, and its impact on labor markets may continue to disrupt our ability to
attract and retain personnel for an extended period of time. In addition, we do not maintain key man life insurance on any of our executive officers and directors. Key personnel,
including members of management, may leave and compete against us. If one or more of our executive officers are unable or unwilling to continue in their present positions, we
may not be able to replace them readily, if at all. Therefore, our business may be severely disrupted, and we may incur additional expenses to recruit and retain new officers.

At present, we believe we have the necessary key personnel to carry out our business plans, but if we are unable to hire and retain qualified personnel, our business will be
materially adversely affected.

Litigation may adversely affect our business, financial condition and results of operations.

From time to time in the normal course of our business operations, we may become subject to litigation that may result in liability material to our financial statements as a whole
or  may  negatively  affect  our  operating  results  if  changes  to  our  business  operation  are  required.  The  cost  to  defend  such  litigation  may  be  significant  and  may  require  a
diversion of our resources. There also may be adverse publicity associated with litigation that could negatively affect customer, vendor and industry perception of our business,
regardless of whether the allegations are valid or whether we are ultimately found liable. As a result, litigation may adversely affect our business, financial condition and results
of operations.

There can be no assurance that future developments related to pending claims or claims filed in the future, whether as a result of adverse outcomes or as a result of significant
defense costs, will not have a material effect on our financial condition, results of operations or cash flows. We believe that our assessment of contingencies is reasonable and
that  the  related  accruals,  in  the  aggregate,  are  adequate;  however,  there  can  be  no  assurance  that  the  final  resolution  of  these  matters  will  not  have  a  material  effect  on  our
financial condition, results of operations or cash flows.

See Item 3. Legal Proceedings for discussion of current legal proceedings and accruals.

We  may  not  successfully  develop  new  products  or  improve  existing  products,  or  successfully  manage  various  risks  that  we  may  be  exposed  to  in  connection  with  our
proprietary brand offerings.

We expect to continue to grow our portfolio of proprietary brand offerings and have invested in development and procurement resources and marketing efforts relating to our
proprietary brand offerings to meet evolving consumer needs. We cannot be certain that we will be successful in developing, manufacturing and marketing new products or
product innovations which satisfy consumer needs or achieve market acceptance, or that we will develop, manufacture and market new products or product innovations in a
timely manner. If we fail to successfully develop, manufacture and market new products or product innovations, or if we fail to reach existing and potential consumers, our
ability  to  maintain  or  grow  our  market  share  may  be  adversely  affected,  which  in  turn  could  materially  adversely  affect  our  business,  financial  condition  and  results  of
operations. In addition, the development and introduction of new products and product innovations require substantial development and marketing expenditures, which we may
be unable to recoup if such new products or innovations do not achieve market acceptance.

Although we believe that our proprietary brand products offer value to our customers at each price point and provide us with higher gross margins than comparable third-party
branded products we sell, the expansion of our proprietary brand offerings also subjects us to certain specific risks in addition to those discussed elsewhere in this section, such
as:

Potential mandatory or voluntary product recalls;
Increased regulatory compliance burdens and potential product liability exposure;
Potential competition with our vendors’ products, which may adversely affect our vendor relationships;

•
•
•
• Our ability to successfully obtain, maintain, protect and enforce our intellectual property and proprietary rights (including defending against counterfeit, grey-market,

infringing or otherwise unauthorized goods); and

• Our ability to successfully navigate and avoid claims related to the proprietary rights of third parties.

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Third parties may initiate legal proceedings alleging that we are infringing their intellectual property rights, the outcome of which would be uncertain and could have a
material adverse effect on the success of our business.

As a result of building and continuing to build our proprietary brands and new product technologies, we may become party to, or threatened with, adversarial proceedings or
litigation regarding intellectual property or proprietary rights with respect to our products and technology, including proceedings before the United States Patent and Trademark
Office  and/or  non-U.S.  opposition  proceedings. A  successful  claim  of  trademark,  patent  or  other  intellectual  property  or  proprietary  right  infringement,  misappropriation  or
other  violation  against  us,  or  any  other  successful  challenge  to  the  use  of  our  intellectual  property  and  proprietary  rights,  could  subject  us  to  damages  or  prevent  us  from
providing certain products  or  services,  or  using  certain  of  our  recognized  brand  names,  which  could  have  a  material  adverse  effect  on  our  business,  financial  condition  and
results of operations. As a result of any such infringement claims, or other intellectual property claims, regardless of merit, or to avoid potential claims, we may choose or be
compelled to seek intellectual property licenses from third parties. These licenses may not be available on acceptable terms, or at all. Any such license would likely obligate us
to pay license fees, royalties, minimum royalties and/or milestone payments and the rights granted to us could be nonexclusive, which would mean that our competitors may be
able to obtain licenses to the same intellectual property. Ultimately, we could be prevented from commercializing a product and/or technology or be forced to cease some aspect
of our business operations if, as a result of actual or threatened infringement or other intellectual property claims, we are unable to enter into licenses of the relevant intellectual
property on acceptable terms. Further, if we attempt to modify a product and/or technology or to develop alternative methods or products in response to infringement or other
intellectual property claims or to avoid potential claims, we could incur substantial costs, encounter delays in product introductions or interruptions in sales.

If our owned or in-licensed trademarks and trade names are not adequately protected, then we may not be able to build name recognition in our markets of interest and
our business may be adversely affected.

The registered or unregistered trademarks, trade names and service marks that we own or in-license from third parties may be challenged, infringed, circumvented, declared
generic or determined to be infringing on or dilutive of other marks. Additionally, at times, competitors may adopt trademarks, trade names or service marks similar to the ones
we own or in-license, thereby impeding our ability to build brand identity and possibly leading to market confusion. In addition, there could be potential trademark, trade name
or  service  mark  infringement  claims  brought  against  us  or  our  licensors  by  owners  of  other  trademarks,  trade  names  and  service  marks.  If  we  are  unable  to  establish  name
recognition based on our owned and in-licensed trademarks and trade names, then we may not be able to compete effectively and our business may be adversely affected. We
may also license our trademarks, trade names and service marks out to third parties, such as our distributors. Though these license agreements may provide guidelines for how
our trademarks, trade names and service marks may be used, a breach of these agreements or misuse of our trademarks, trade names and service marks by our licensees may
jeopardize our rights in or diminish the goodwill associated with our trademarks and trade names. Any efforts to enforce or protect our intellectual property and proprietary
rights related to trademarks, trade names and service marks may be ineffective and could result in substantial costs and diversion of resources and could adversely affect our
business, financial condition, results of operations and prospects.

Certain  of  our  products  may  be  purchased  for  use  in  new  and  emerging  industries  or  segments  and/or  be  subject  to  varying,  inconsistent,  and  rapidly  changing  laws,
regulations, administrative practices, enforcement approaches, judicial interpretations, and consumer perceptions.

We sell hydroponic gardening products that end users may purchase for use in new and emerging industries or segments, including the growing of cannabis, that may not grow
or achieve market acceptance in a manner that we can predict. The demand for these products depends on the uncertain growth of these industries or segments.

In addition, we sell products that end users may purchase for use in industries or segments, including the growing of cannabis, that are subject to varying, inconsistent, and
rapidly changing laws, regulations, administrative practices, enforcement approaches, judicial interpretations, and consumer perceptions. For example, certain countries and 36
U.S. states have adopted frameworks that authorize, regulate, and tax the cultivation, processing, sale, and use of cannabis for medicinal and/or non-medicinal use, while the
U.S. Controlled Substances Act and the laws of other U.S. states prohibit growing cannabis.

Our hydroponic gardening products are multi-purpose products designed and intended for growing a wide range of plants and are generally purchased from retailers by end
users  who  may  grow  any  variety  of  plants,  including  cannabis. Although  the  demand  for  our  products  may  be  negatively  impacted  depending  on  how  laws,  regulations,
administrative practices, enforcement approaches, judicial interpretations, and consumer perceptions develop, we cannot reasonably predict the nature of such developments or
the effect, if any, that such developments could have on our business.

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Compliance with, or violation of, environmental, health and safety laws and regulations, including laws pertaining to the use of pesticides, could result in significant costs
that adversely impact our reputation, businesses, financial position, results of operations and cash flows.

International, federal, state, provincial and local laws and regulations relating to environmental, health and safety matters affect us in several ways in light of the ingredients that
are used in products included in our growing media and nutrients product lines. In the U.S., products containing pesticides generally must be registered with the Environmental
Protection Agency ("EPA"), and similar state agencies before they can be sold or applied. The failure by us or one of our business relationships to obtain or the cancellation of
any such registration, or the withdrawal from the marketplace of such pesticides, could have an adverse effect on our businesses, the severity of which would depend on the
products involved, whether other products could be substituted and whether our competitors were similarly affected. The pesticides we use are either granted a license by the
EPA or exempt from such a license and may be evaluated by the EPA as part of its ongoing exposure risk assessment. The EPA may decide that a pesticide we distribute will be
limited or will not be re-registered for use in the U.S. We cannot predict the outcome or the severity of the effect on our business of any future evaluations, if any, conducted by
the EPA.

In  addition,  certain  of  our  pesticide  products  are  subject  to  complex  and  overlapping  laws  and  regulation  by  various  international,  federal,  state,  provincial  and  local
environmental and public health agencies. Even if we are able to comply with all such laws and regulations and obtain all necessary registrations and licenses, the pesticides or
other products could nonetheless be alleged to cause injury to the environment, to people or to animals, or such products could be banned in certain circumstances. The costs of
compliance,  noncompliance,  investigation,  remediation,  combating  reputational  harm  or  defending  civil  or  criminal  proceedings,  products  liability,  personal  injury  or  other
lawsuits could have a material adverse impact on our reputation, businesses, financial position, results of operations and cash flows.

If product liability lawsuits are brought against us, we may incur substantial liabilities.

We face a potential risk of product liability as a result of any of the products that we offer for sale. For example, we may be sued if any product we sell allegedly causes injury
or  is  found  to  be  otherwise  unsuitable  during  product  testing,  manufacturing,  marketing  or  sale. Any  such  product  liability  claims  may  include  allegations  of  defects  in
manufacturing, defects in design, a failure to warn of dangers inherent in the product, negligence, strict liability and a breach of warranties. Claims could also be asserted under
state consumer protection acts. If we cannot successfully defend ourselves against product liability claims, we may incur substantial liabilities. Even successful defense could
require significant financial and management resources. Regardless of the merits or eventual outcome, liability claims may result in:

•
•
•
•
•
•
•

decreased demand for products that we may offer for sale;
injury to our reputation;
costs to defend the related litigation;
a diversion of management’s time and our resources;
substantial monetary awards to trial participants or patients;
product recalls, withdrawals or labeling, marketing or promotional restrictions; and
a decline in our stock price.

We  do  not  maintain  any  product  liability  insurance.  Our  inability  to  obtain  and  retain  sufficient  product  liability  insurance  at  an  acceptable  cost  to  protect  against  potential
product liability claims could prevent or inhibit the commercialization of products we developed. Even if we obtain product liability insurance in the future, we may have to pay
amounts awarded by a court or negotiated in a settlement that exceed our coverage limitations or that are not covered by our insurance, and we may not have, or be able to
obtain, sufficient capital to pay such amounts.

Damage to our reputation could have an adverse effect on our business.

Maintaining our strong reputation is a key component in our success. Product recalls, disputes and litigation, unauthorized employee statements on social media, our inability to
ship,  sell  or  transport  our  products  and  other  matters  may  harm  our  reputation  and  acceptance  of  our  products,  which  may  materially  and  adversely  affect  our  business
operations, decrease sales and increase costs.

In addition, perceptions that the products we distribute and market are not safe could adversely affect us and contribute to the risk we will be subjected to legal action. We
distribute and market a variety of products, such as nutrients and growing media. On occasion, allegations or news reports may be made that some of these products have failed
to perform up to expectations or have caused damage or injury to individuals or property. In addition, our products or their use by our

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customers may be alleged to be damaging to the environment. Public perception that the products we distribute or market harm human health or the environment could impair
our reputation, involve us in litigation, damage our brand names and have a material adverse effect on our business.

Our operations may be impaired if our information technology systems, or those of our third-party vendors, fail to perform adequately or if we or our third-party vendors
are the subject of a data breach or cyber-attack.

We rely on information technology systems to conduct business, including communicating with employees and our distribution centers, ordering and managing materials from
suppliers, selling and shipping products to retail customers and analyzing and reporting results of operations, as well as for storing sensitive, personal and other confidential
information. While we have taken steps to ensure the functionality and security of our information technology systems, our measures or those of our third-party vendors may
not be effective and our or our third-party vendors’ systems may nevertheless be vulnerable to computer viruses, security breaches and other disruptions from unauthorized
users, as well as failures of such systems to operate as expected. In addition, as we replace or upgrade our technology systems, or integrate new systems, issues may arise, such
as failure of such systems to perform as expected, that disrupt our business and cause us to incur unanticipated expenditures. If  our  or  our  third-party  vendors’  information
technology  systems  are  damaged  or  cease  to  be  available  or  function  properly,  whether  as  a  result  of  a  significant  cyber  incident  or  otherwise,  our  ability  to  communicate,
coordinate  supply  chain,  inventory  and  ordering,  manage  internal  and  external  reporting,  and  operate  quality  controls  and  internal  controls  could  be  significantly  impaired,
which may adversely impact our business.

Additionally,  the  techniques  used  to  obtain  unauthorized,  improper  or  illegal  access  to  information  technology  systems  are  constantly  evolving,  may  be  difficult  to  detect
quickly  and  often  are  not  recognized  until  after  they  have  been  launched  against  a  target.  We  may  be  unable  to  anticipate  these  techniques,  react  in  a  timely  manner  or
implement adequate preventative or remedial measures. Any operational failure or breach of security from these increasingly sophisticated cyber threats could lead to the loss or
disclosure of both our and third-party information, which could result in expensive and time-consuming regulatory or other legal proceedings and have a material adverse effect
on our business and reputation. In addition, we may incur significant costs and operational consequences in connection with investigating, mitigating, remediating, eliminating
and putting in place additional tools and devices designed to prevent future actual or perceived security incidents, as well as in connection with complying with any notification
or other obligations resulting from any security incidents. Because we do not control our third-party vendors, or the processing of data by our third-party vendors, our ability to
monitor our third-party vendors’ data security is limited and we cannot ensure the integrity or security of the measures they take to protect and prevent the loss of our or our
consumers’ data. As a result, we are subject to the risk that cyber-attacks on, or other security incidents affecting, our third-party vendors may adversely affect our business
even if an attack or breach does not directly impact our systems.

We occupy many of our facilities under long-term non-cancellable leases, and we may be unable to renew our leases at the end of their terms.

Many of our facilities and distribution centers are located on leased premises subject to non-cancellable leases. Typically, our leases have initial terms ranging from three to ten
years, with options to renew for specified periods of time. We believe that our future leases will likely also be long-term and non-cancellable and have similar renewal options.
If we close or stop fully utilizing a facility, we will most likely remain obligated to perform under the applicable lease, which would include, among other things, making the
base rent payments, and paying insurance, taxes and other expenses on the leased property for the remainder of the lease term. Our inability to terminate a lease when we stop
fully utilizing a facility or exit a market can have a significant adverse impact on our financial condition, operating results and cash flows.

In addition, at the end of the lease term and any renewal period for a facility, we may be unable to renew the lease without substantial additional cost, if at all. If we are unable to
renew our facility leases, we may close or relocate a facility, which could subject us to construction and other costs and risks, which in turn could have a material adverse effect
on our business and operating results. Further, we may not be able to secure a replacement facility in a location that is as commercially viable, including access to rail service.
Having to close a facility, even briefly to relocate, could reduce the sales that such facility would have contributed to our revenues.

The estimates and judgments we make, or the assumptions on which we rely, in preparing our consolidated financial statements could prove inaccurate.

The preparation of our consolidated financial statements in accordance with GAAP requires us to make estimates and judgments that affect the reported amounts of our assets,
liabilities,  revenues  and  expenses,  the  amounts  of  charges  accrued  by  us  and  related  disclosure  of  contingent  assets  and  liabilities.  We  base  our  estimates  on  historical
experience  and  on  various  other  assumptions  that  we  believe  to  be  reasonable  under  the  circumstances.  We  cannot  assure,  however,  that  our  estimates,  or  the  assumptions
underlying them, will not change over time or otherwise prove inaccurate. Any potential

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litigation related to the estimates and judgments we make, or the assumptions on which we rely, in preparing our consolidated financial statements could have a material adverse
effect on our financial results, harm our business, and cause our share price to decline.

In  order  to  increase  our  sales  and  marketing  infrastructure,  we  will  need  to  grow  the  size  of  our  organization,  increase  our  product  offerings  and  expand  our  sales
channels, and we may experience difficulties in managing this growth.

As  we  continue  to  work  to  expand  our  business,  we  will  need  to  expand  the  size  of  our  employee  base  for  managerial,  operational,  sales,  marketing,  financial  and  other
resources, increase our product offerings, including the development of our own proprietary brands, and expand our sales channel, such as expansion of e-commerce methods
and  opening  of  new  stores.  Future  growth  would  impose  significant  added  responsibilities  on  members  of  management,  including  the  need  to  identify,  recruit,  maintain,
motivate and integrate additional employees and customer and vendor relationships. In addition, our management may have to divert a disproportionate amount of its attention
away from our day-to-day activities and devote a substantial amount of time to managing these growth activities. Our future financial performance and our ability to continue to
grow our operation and compete in the hydroponics industry effectively will depend, in part, on our ability to effectively manage any future growth.

Unanticipated changes in our tax provisions, the adoption of new tax legislation or exposure to additional tax liabilities could affect our profitability and cash flows.

We are subject to income and other taxes in the U.S. federal jurisdiction and various local, state and foreign jurisdictions. Our effective tax rate in the future could be adversely
affected by changes to our operating structure, changes in the mix of earnings in countries with differing statutory tax rates, changes in the valuation of deferred tax assets (such
as net operating losses and tax credits) and liabilities, changes in tax laws and the discovery of new information in the course of our tax return preparation process. In particular,
the carrying value of deferred tax assets, which are predominantly related to our operations in the U.S., is dependent on our ability to generate future taxable income of the
appropriate character in the relevant jurisdiction.

From time to time, tax proposals are introduced or considered by the U.S. Congress or the legislative bodies in local, state and foreign jurisdictions that could also affect our tax
rate,  the  carrying  value  of  our  deferred  tax  assets,  or  our  tax  liabilities.  Our  tax  liabilities  are  also  affected  by  the  amounts  we  charge  for  inventory,  services,  licenses  and
funding. We are subject to ongoing tax audits in various jurisdictions. In connection with these audits (or future audits), tax authorities may disagree with our determinations and
assess additional taxes. We regularly assess the likely outcomes of our audits in order to determine the appropriateness of our tax provision. As a result, the ultimate resolution
of our tax audits, changes in tax laws or tax rates, and the ability to utilize our deferred tax assets could materially affect our tax provision, net income and cash flows in future
periods.

If we need additional capital to fund our operations, we may not be able to obtain sufficient capital and may be forced to limit the scope of our operations.

In  connection  with  our  growth  strategies,  an  economic  downturn,  decline  in  the  performance  of  our  business,  or  other  adverse  circumstances,  we  may  experience  increased
capital needs and accordingly, we may not have sufficient capital to fund our future operations without additional capital investments. There can be no assurance that additional
capital will be available to us, including as a result of our relationship with the cannabis industry. If we cannot obtain sufficient capital to fund our operations, we may be forced
to limit the scope of our expansion.

We are subject to a number of risks related to credit card and debit card payments we accept.

We accept payments through credit card and debit card transactions, and such payment methods are becoming increasingly popular with our customers. For credit card and
debit card payments, we pay interchange and other fees, which may increase over time. An increase in those fees would require us to either increase the prices we charge for our
products which could cause us to lose customers or suffer an increase in our operating expenses, either of which could harm our operating results. If we or any of our processing
vendors have problems with our billing software, or the billing software malfunctions, it could have an adverse effect on our customer satisfaction and could cause one or more
of the major credit card companies to disallow our continued use of their payment products. In addition, if our billing software fails to work properly and, as a result, we do not
automatically charge our customers’ credit cards, debit cards or bank accounts on a timely basis or at all, we could lose revenues, which would harm our operating results. If we
fail to adequately control fraudulent credit card and debit card transactions, we may face civil liability, diminished public perception of our security measures and significantly
higher credit card and debit card related costs, each of which could adversely affect our

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business, financial condition and results of operations. The termination of our ability to process payments on any major credit or debit card would significantly impair our ability
to operate our business.

We are subject to collection risk that can impact the results of our operations.

We extend credit to customers in the ordinary course of our business in the form of accounts receivable and promissory notes. We seek to ensure our customers are creditworthy
before extending credit, but we cannot guarantee that we will receive repayment in full. The industries we serve are also newer and more fragmented, and some of our counter
parties  are  smaller  and/or  newer  businesses  and  therefore  may  be  higher  credit  risk.  In  addition,  we  may  seek  to  strategically  deploy  capital  in  new  markets,  or  with  new
business partners. Such new markets or partners may present higher risk.

A  significant  interruption  in  the  operation  of  our  or  our  suppliers’  facilities  could  impact  our  capacity  to  produce  products  and  service  our  customers,  which  could
adversely affect revenues and earnings. If our suppliers are unable to source raw materials in sufficient quantities, on a timely basis, and at acceptable costs, our ability to
sell our products may be harmed.

Operations at our suppliers’ facilities are subject to disruption for a variety of reasons, including fire, flooding or other natural disasters, disease outbreaks or pandemics, acts of
war, terrorism, government shut-downs and work stoppages. Some of our key suppliers experienced significant demand and increased volume in recent years. A significant
interruption in the operation of our suppliers’ facilities, especially for those products manufactured at a limited number of facilities, such as our proprietary brand products,
could significantly impact our capacity to sell products and service our customers in a timely manner, which could have a material adverse effect on our customer relationships,
revenues, earnings and financial position.

The manufacture of some of our products is complex and requires precise, high-quality manufacturing that is difficult to achieve. We have in the past, and may in the future,
experience  difficulties  in  manufacturing  our  products  on  a  timely,  cost-effective  basis  and  in  sufficient  quantities.  Our  failure  to  achieve  and  maintain  the  required  high
manufacturing standards could result in further delays or failures in product testing or delivery, cost overruns, product recalls or withdrawals, increased warranty costs or other
problems that could harm our business and prospects.

In  determining  the  required  quantities  of  our  products  and  the  manufacturing  schedule,  we  must  make  significant  judgments  and  estimates  based  on  historical  experience,
inventory levels, current market trends and other related factors. Because of the inherent nature of estimates, there could be significant differences between our estimates and
the actual amounts of products we require, which could harm our business and results of operations.

Disruptions in availability or increases in the prices of raw materials sourced by suppliers could adversely affect our results of operations.

We and our suppliers source certain of our products and/or components thereof from outside of the U.S. The general availability and price of those components can be affected
by numerous forces beyond our control, including political instability, trade restrictions and other government regulations, duties and tariffs, price controls, changes in currency
exchange rates and weather.

A significant disruption in the availability of any of our key products or components thereof could negatively impact our business. In addition, increases in the prices of key
commodities and other raw materials could adversely affect our ability to manage our cost structure. Market conditions may limit our ability to raise selling prices to offset
increases  in  product  or  raw  material  costs.  For  certain  products,  new  sources  of  supply  may  have  to  be  qualified  under  regulatory  standards,  which  can  require  additional
investment and delay bringing a product to market.

If our suppliers that currently, or in the future, sell directly to the retail market in which we conduct our current or future business, enhance these efforts and cease or
decrease their sales through us, our ability to sell certain products could be harmed.

Our distribution and sales and marketing capabilities provide significant value to our suppliers. Distributed brand suppliers sell through us in order to access thousands of retail
and commercial customers with short order lead times, no minimum order quantity on individual items, free or minimal freight expense and trade credit terms. Based on our
knowledge  and  communication  with  our  suppliers,  we  believe  some  of  our  suppliers  sell  directly  to  the  retail  market.  If  these  suppliers  were  to  cease  working  with  us,  or
proceed to enhance their direct-to-customer efforts, our product offerings, reputation, operation and business could be materially adversely effected.

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Risks Relating to the Cannabis Industry

We are subject to a number of risks associated with the cannabis industry, because cannabis is illegal under federal law.

Under the United States Controlled Substances Act of 1970 (the “CSA”), the U.S. Government lists cannabis as a Schedule I controlled  substance  (i.e.,  deemed  to  have  no
medical value), and accordingly the manufacturing (cultivation), sale, or possession of cannabis is federally illegal. The United States Supreme Court has ruled in 2001 that the
federal government has the right to regulate and criminalize cannabis, even for medical purposes. The illegality of cannabis under federal law preempts state laws that legalize
its use. Therefore, strict enforcement of federal law regarding cannabis would likely adversely affect our revenues and results of operations.

Recent bankruptcy rulings have denied bankruptcies for cannabis dispensaries upon the justification that businesses cannot violate federal law and then claim the benefits of
federal bankruptcy for the same activity and upon the justification that courts cannot ask a bankruptcy trustee to take possession of, and distribute cannabis assets as such action
would violate the CSA. Therefore, we may have difficulties collecting outstanding payments if any of our customers in the cannabis industry declare bankruptcy.

In addition, insurance that is otherwise readily available, such as general liability and directors and officer’s insurance, may be more difficult or impossible to find, and more
expensive.

Participants in the cannabis industry have difficulty accessing the service of banks, which makes it difficult for us to operate.

Despite rules issued by the United States Department of the Treasury mitigating the risk to banks that do business with cannabis companies permitted under state law, as well as
guidance from the United States Department of Justice, banks remain wary to accept funds from businesses in the cannabis industry or serving the cannabis industry, such as
ours. So far we have been able to find certain banking institutions willing to provide banking services to us; however, there can be no assurance that we will be able to maintain
these  banking  relationships  since  the  production,  sale  and  use  of  cannabis  remains  illegal  under  federal  law. An  inability  to  open  and  maintain  bank  accounts  may  make  it
difficult for us and our customers to do business.

In addition, we have a high volume of cash transactions, which exposes us to associated risks of holding large sums of cash, such as theft and embezzlement, as well as potential
seizures of cash by federal authorities if they determine such cash is tied to activities that are illegal under federal law.

If cannabis were to become legal under federal law, its sale and use could become regulated by the Food and Drug Administration ("FDA") or another federal agency,
which could result in a decrease in cannabis sales and have a material adverse impact on the demand for our products.

We  sell  our  products  through  third-party  retailers  and  resellers  which  do  not  exclusively  sell  to  the  cannabis  industry.  Some  of  our  products  are  sold  to  cannabis  industry
participants and used in connection with cannabis businesses that are subject to federal and state controlled substance laws and regulations. If cannabis were to become legal
under federal law, its sale and use could become regulated by the FDA or another federal agency and extensive regulations may be imposed on the sale or use of cannabis. Such
regulations could result in a decrease in cannabis sales and have a material adverse impact on the demand for our products. If we or our customers who are participants in the
cannabis industry are unable to comply with any applicable regulations and/or registration prescribed by the FDA, we may be unable to continue to transact with retailers and
resellers who sell products to cannabis businesses and/or our financial condition may be adversely impacted.

In  addition,  federal  legalization,  or  legalization  in  foreign  countries  such  as  Mexico,  may  significantly  increase  competition  and  consolidation  in  our  and  our  customers’
markets. If we do not manage to successfully compete in such an environment, our revenues and results of operations will be adversely affected.

Risks Related to Our Common Stock

There are risks, including stock market volatility, inherent in owning our common stock.

The market price and volume of our common stock have been, and may continue to be, subject to significant fluctuations. These  fluctuations  may  arise  from  general  stock
market conditions, the impact of risk factors described herein on our

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results of operations and financial position, or a change in opinion in the market regarding our business prospects or other factors, many of which may be outside our immediate
control.

In addition, COVID-19 and related government responses to address the COVID-19 pandemic may cause sudden and extreme changes in our stock price. Since COVID-19 was
first reported, the volatility of U.S. equity markets increased to historic levels. This may cause extreme fluctuations in the market price of our stock. We cannot predict if and
when  these  fluctuations  will  decrease  or  increase.  In  addition  to  general  market  conditions,  the  market  price  of  our  stock  may  become  volatile  or  decline  due  to  actual  or
anticipated impact of COVID-19 on our financial condition and results of operations.

We  may  incur  indebtedness  that  ranks  senior  or  equally  to  our  common  stock  as  to  liquidation  preference  and  other  rights  and  which  may  dilute  our  stockholders’
ownership interest.

Shares of our common stock are common equity interests in us and, as such, will rank junior to all of our existing and future indebtedness and other liabilities. In addition, any
additional capital raised through the sale of equity or equity-backed securities may dilute our stockholders’ ownership percentages and could also result in a decrease in the
market value of our common stock.

Our  security  holders  may  be  diluted  by  future  issuances  of  securities  by  us.  The  market  price  of  our  common  stock  could  be  negatively  affected  by  future  sales  of  our
common stock.

In the future, we may issue our authorized but previously unissued equity securities, including additional shares of capital stock or securities convertible into or exchangeable
for our capital stock. Such issuance of additional securities would dilute the ownership stake in us held by our existing stockholders and could adversely affect the value of our
securities.

As of the date hereof, we had outstanding warrants to purchase an aggregate of 331 thousand shares of our common stock at a weighted average exercise price of $22.14 per
share, and options to purchase an aggregate of 906 thousand shares of our common stock (out of which 836 thousand are vested as of this date) at a weighted average exercise
prices of $4.38  per  share.  The  exercise  of  such  outstanding  options  and  warrants  will  result  in  substantial  dilution  of  our  security  holders.  In  the  future,  we  may  also  issue
additional shares of our common stock, warrants or other securities that are convertible into or exercisable for the purchase of shares of our common stock in connection with
hiring  and/or  retaining  employees  or  consultants,  future  acquisitions,  future  sales  of  our  securities  for  capital  raising  purposes,  or  for  other  business  purposes.  The  future
issuance of any such additional shares of our common stock or other securities, for any reason including those stated above, may have a negative impact on the market price of
our common stock. There can be no assurance that the issuance of any additional shares of common stock, warrants or other convertible securities may not be at a price (or
exercise prices) below the price of the common stock offered hereby.

If our existing stockholders, our directors, their affiliates, or our executive officers, sell a substantial number of shares of our common stock in the public market, the market
price of our common stock could decrease significantly. The perception in the public market that these stockholders might sell our common stock could also depress the market
price of our common stock and could impair our future ability to obtain capital, especially through an offering of equity securities.

If securities or industry analysts do not publish research or reports about our business, or they publish negative reports about our business, our share price and trading
volume could decline.

The trading market for our common stock will depend in part on the research and reports that securities or industry analysts publish about us or our business, our market and our
competitors. We do not have any control over these analysts. If one or more of the analysts who cover us downgrade our shares or change their opinion of our shares, our share
price would likely decline. If one or more of these analysts cease coverage of our company or fail to regularly publish reports on us, we could lose visibility in the financial
markets, which could cause our share price or trading volume to decline.

ITEM 1B. UNRESOLVED STAFF COMMENTS

None.

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ITEM 2. PROPERTIES

Description of Property

Our principal offices are located at 5619 DTC Parkway, Suite 900, Greenwood Village, CO 80111. Currently, we lease 11 facilities in the State of Colorado, 26 in the State of
California, 2 the State of Nevada, 3 in the State of Washington, 4 in the State of Oregon, 1 in the state of Arizona, 1 in the State of Rhode Island, 5 in the State of Oklahoma, 7 in
the State of Michigan, 5 in the State of Maine, 2 in the State of Florida, 1 in the State of New Mexico, and 1 in the State of Massachusetts, all for our corporate and retail
operations. In total the Company currently leases approximately 900,000 square feet of space, which consists primarily of 7,000 feet of corporate office space, 100,000 square
feet of warehouse space and 800,000 square feet of store space.

Colorado
California
Nevada
Washington
Rhode Island
Michigan
Maine
Oklahoma
Arizona
Oregon
Florida
New Mexico
Massachusetts

Number of Locations

11
26
2
3
1
7
5
5
1
4
2
1
1

Square feet
2,500 - 22,800
3,300-70,000
5,000-8,800
2,000-24,000
9,000
5,300-22,700
4,000-8,500
5,000-40,700
25,400
8,000 - 15,000
6,000 – 59000
3,500
14,600

Lease Expiration Dates
January 2022 to July 2025
Jan 2022 to June 2032
Feb 2022 to July 2022
Jan 2022 – Aug 2031
January 2023
April 2023 to Sep 2030
Jan 2022 to April 2031
Jan 2024 to February 2026
May 2031
Aug 2024 to Jan 2027
Feb 2023 to June 2031
December 2023
April 2022

ITEM 3. LEGAL PROCEEDINGS

We are involved in lawsuits and claims which arise in the normal course of our business, including the initiation and defense of proceedings related to contract and employment
disputes. In our opinion, these claims individually and in the aggregate are not expected to have a material adverse effect on our financial condition, results of operations or cash
flows.

The Company has been named as defendant in a lawsuit in the United States District Court for the Southern District of Texas related to a Promissory Note & Asset Acquisition
Rights Option with TGC Systems, LLC (“Total Grow”). Among other claims, Total Grow alleges that the Company is liable to Total Grow based on promissory estoppel and
breach of contract for failing to consummate the acquisition of Total Grow by the Company. The Company believes that the claims against it are without merit and is vigorously
defending against them, including attempting to secure repayment of $1,500,000 principal plus interest loaned by the Company to Total Grow pursuant to the Note. No accruals
have been recorded in the Company’s consolidated financial statements as the likelihood of a loss is not probable at this time; and the

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Company does not believe a reasonably possible loss would be material to, nor the ultimate resolution of these cases will have a material adverse effect on, the Company’s
financial condition, results of operations or cash flows.

There can be no assurance that future developments related to pending claims or claims filed in the future, whether as a result of adverse outcomes or as a result of significant
defense  costs,  will  not  have  a  material  effect  on  the  Company’s  financial  condition,  results  of  operations  or  cash  flows. We  believe  that  our  assessment  of  contingencies  is
reasonable and that the related accruals, in the aggregate, are adequate; however, there can be no assurance that the final resolution of these matters will not have a material
effect on our financial condition, results of operations or cash flows.

ITEM 4. MINE SAFETY DISCLOSURES

Not applicable.

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PART II

ITEM  5.  MARKET  FOR  REGISTRANT’S  COMMON  EQUITY,  RELATED  STOCKHOLDER  MATTERS  AND  ISSUER  PURCHASES  OF  EQUITY
SECURITIES 

MARKET INFORMATION 

The Company commenced trading on the Nasdaq Capital Market on December 2, 2019 under the symbol “GRWG”. Prior to that date, our stock traded on the OTCQX Best
Market since October 10, 2017, prior to which it was traded on the OTCQB Market since November 11, 2016. 

COMPARISON OF 5 YEAR CUMULATIVE RETURN

The following graph compares the yearly change in the cumulative total stockholder return of our common stock for the past five fiscal years with the cumulative return of the
Russell 2000 Index, the S&P 500 Index, and the S&P Retail Select Industry Index.

HOLDERS

The approximate number of stockholders of record as of February 18, 2022 was 136. The number of stockholders of record does not include beneficial owners of our common
stock whose shares are held in the names of various dealers, clearing agencies, banks, brokers and other fiduciaries.

DIVIDEND POLICY

We have never paid any cash dividends on our common stock. We anticipate that we will retain funds and future earnings to support operations and to finance the growth and
development of our business. Therefore, we do not expect to pay cash dividends in the foreseeable future. Any future determination to pay dividends will be at the discretion of
our board of directors and will depend on our financial condition, results of operations, capital requirements and other factors that our board of directors deems relevant. In
addition, the terms of any future debt or credit financings may preclude us from paying dividends.

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RECENT SALES OF UNREGISTERED SECURITIES

2019 Private Placement

On June 26, 2019, the Company completed a private placement of a total of 4,123,257 units of the Company’s securities at the price of $3.10 per unit pursuant to Section 4(a)(2)
of the Securities Act and Rule 506 of Regulation D promulgated under the Securities Act. Each unit consisted of (i) one share of common stock and (ii) one 3-year warrant, each
entitling the holder to purchase one half share of common stock, at a price of $3.50 per share. The Company raised a total of $12,782,099 from 19 accredited investors.

Stock Options and Stock Awards

The Company has a 2014 Equity Compensation Plan (the “2014 Plan”) and an Amended and Restated 2018 Equity Compensation Plan (the “2018 Plan”). On February 7, 2020,
the Board approved the amendment and restatement of the 2018 Plan to increase the number of shares issuable thereunder from 2,500,000 to 5,000,000, which amendment was
approved by shareholders on May 11, 2020.

From inception to December 31, 2021, we have granted stock options under our 2014 Plan to purchase an aggregate of 2,113,833 shares at exercise prices ranging from $0.60
to $5.11 per share. Of the total options granted as of December 31, 2021, 2,088,833 have been exercised and 5,000 have been forfeited, resulting in 20,000 options outstanding.
In addition, as of December 31, 2021, 375,000 stock awards have been issued under our 2014 Plan.

From inception to December 31, 2021, we have granted stock options under our 2018 Plan to purchase an aggregate of 1,963,000 shares at exercise prices ranging from $2.25
to $17.39 per share. As of December 31, 2021, 964,411 options have been exercised and 112,167 shares forfeited under the 2018 Plan. In addition, as of December 31, 2020,
1,451,827 stock awards have been issued under our 2018 Plan.

Shares of Common Stock Issued In Connection with Asset Purchases

Refer to issuances of shares of common stock in connection with acquisitions during 2019, 2020 and 2021 disclosed under “ITEM 1. BUSINESS – Acquisitions”. These shares
were issued in reliance on the exemption under Section 4(a)(2) of the Securities Act.

ITEM 6. [RESERVED]

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ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATION

The following discussion and analysis of our financial condition and results of operations should be read together with our financial statements and the related notes and the
other information included elsewhere in this report. This discussion contains forward-looking statements that involve risks and uncertainties. Our actual results could differ
materially from those anticipated in these forward-looking statements as a result of various factors, including those discussed below and elsewhere in this report, particularly
those under “Risk Factors.” Dollars in tabular format are presented in thousands, except per share data, or otherwise indicated.

OVERVIEW

GrowGeneration Corp. (together with all of its direct and indirect wholly owned subsidiaries, collectively “GrowGeneration” or the “Company”) was incorporated in Colorado
in 2014 and is the largest chain of hydroponic garden centers in North America and is a leading marketer and distributor of nutrients, growing media, advanced indoor and
greenhouse  lighting,  environmental  control  systems  and  accessories  for  hydroponic  gardening.  GrowGeneration  also  owns  and  operates  e-commerce  platforms,
www.growgeneration.com,  Mobile  Media,  a  vertical  racking  and  storage  solutions  business,  Horticultural  Rep  Group,  a  horticultural  products  sales  representative  and
distributor organization, and Canopy Crop Management, CharCoir, and several other proprietary private-label brands across multiple product categories from LED lighting to
nutrients and additives and environmental control systems for indoor cultivation.

MARKETS

GrowGeneration sells thousands of products, including nutrients, growing media, advanced indoor and greenhouse lighting, environmental control systems, vertical benching
and accessories for hydroponic gardening, as well as other indoor and outdoor growing products, that are designed and intended for growing a wide range of plants. In addition,
vertical farms producing organic fruits and vegetables also utilize hydroponics due to a rising shortage of farmland as well as environmental vulnerabilities including drought,
other severe weather conditions and insect pests.

Our retail operations are driven by a wide selection of all hydroponic products, service and solutions driven staff and pick, pack and ship distribution and fulfillment capabilities.
We employed approximately 702 employees as of December 31, 2021, a majority of them we have branded as “Grow Pros.” Currently, our operations span over 895,000 square
feet of retail and warehouse space.

We operate our business through the following business units:

Retail

Currently, the Company owns and operates a chain of 62 hydroponic/gardening centers focused on serving growers and cultivators. Inclusive of commercial sales organizations
selling  directly  to  customers  outside  of  the  physical  retail  network.  Some  of  our  garden  centers  have  multi-functions,  with  added  capabilities  that  include  warehousing,
distribution and fulfillment for direct shipments of products to garden center locations, pick, pack and ship for our online platforms and direct fulfillment to our commercial
customers.

E-Commerce/Omni Channel

Our digital strategy is focused on capturing the home, craft and commercial grower online. GrowGeneration.com offers over 10,000 hydroponic products, all curated by our
product team. GrowGeneration.com offers customers the option to have their orders shipped directly to their locations, anywhere in North America. 

Proprietary Brands and Private Label

In December 2020, GrowGeneration purchased the business of Canopy Crop Management Corp., the developer of the popular Power Si line of monosilicic acid products, a
widely used nutrient additive for plants. On March 12, 2021, the Company purchased Char Coir, a line of premium coco pots, cubes and medium. We believe that expanding
our  private  label  offerings  will  have  a  positive  impact  on  our  margins  and  profitability  in  the  near  term.  We  use  various  trademarks  and  trade  names  in  our  private-label
business, including Ion Lighting, Sunleaves powder nutrients and additive line, Optilime Bulbs, Blueprint controllers and timers, Growxcess pots and containers, Harvest Edge
pruners, trellis and other gardening accessories, Durabreeze fans and dehumidifiers, and Drip Hydro nutrients. Both “GrowGeneration” and “Where the Pros Go to Grow” are
trademarks used to brand and market our garden centers across North America.

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Competitive Advantages

As the largest chain of hydroponic garden centers by revenue and number of stores in the United States based on management’s estimates, we believe that we have the following
core competitive advantages over our competitors:

• We offer a one-stop shopping experience to all types of growers by providing “selection, service, and solutions”;
• We provide end-to-end solutions for our commercial customers from capex built-out to consumables to nourish their plants;
• We have a knowledge-based sales team, all with horticultural experience;
• We offer the options to transact online, in store, or buy online and pick up;
• We consider ourselves to be a leader of the products we offer, from launching new technologies to the development of our private label products;
• We have a professional team for mergers and acquisitions and to acquire and open new locations and successfully add them to our company portfolio; and
• We offer a program of issuing credit to licensed commercial customers based on a credit evaluation process.

Growth Strategy - Store Acquisitions and New Store Openings 

Core to our growth strategy is to expand the number of our retail garden centers throughout North America. In addition to the 13 states in which we are currently operating, we
have  identified  new  market  opportunities  in  states  that  include  Connecticut,  Ohio,  Illinois,  Pennsylvania,  New  York,  New  Jersey,  Mississippi,  Missouri  and  Virginia.  The
Company acquired 23 new locations in 2021 and expects to open many new stores in 2022.

Secondary  to  this  growth  strategy  is  the  expansion  of  distribution  and  sales  capabilities  for  products  that  the  company  owns,  distributes,  or  represents  to  independent  retail
garden centers for resale.

RESULTS OF OPERATIONS

Revenue

Net  revenues  for  the  year  ended  December  31,  2021,  were  approximately  $422.5  million,  an  increase  of  118.5%  over  the  year  ended  December  31,  2020,  which  were
approximately $193.4 million. 2020 net revenue increased approximately 142.5% over the year ended December 31, 2019, which were approximately $79.7 million.

The increase in net revenues for the year ended December 31, 2021 compared to the year ended December 31, 2020 included an increase in same store sales of approximately
$40.1 million which represented 24.4% growth year over year. Distributed sales were $17.1 million, from acquisitions of Power Si and Charcoir. E-commerce sales increased
from $10.6 million, to $36.2 million, primarily attributable to $11.2 million growth in owned e-commerce sites and $14.4 million from the Agron acquisition.

The increase in 2020 revenues over 2019 is due to 1) the addition of 14 new retail stores opened or acquired during 2020 for which revenues were $24.8 million, 2) 11 stores
opened or acquired at various times during 2019 that were open for all of 2020 which had an increase in revenues of $51 million, 3) same store sales which increased 63%
comparing 2020 to 2019, which had an increase in revenues of approximately $28 million, 4) an increase in our e-commerce sales of $5.9 million, from 2019 to 2020 and 5)
revenues of $300,000 from Canopy Crop Management/Power SI, acquired in later December 2020.

Cost of Sales

Cost of sales for the year ended December 31, 2021 increased approximately $161.9 million or 113.8% compared to the year ended December 31, 2020. The increase in cost of
goods sold is primarily due to the 118.5% increase in sales.

Cost of sales for the year ended December 31, 2020 increased approximately $84.6 million or 146.5% compared to the year ended December 31, 2019. The increase in cost of
goods sold was directly attributable to the 142.5% increase in revenues, as detailed above, comparing the year ended December 31, 2020 to 2019.

Gross profit was approximately $118.2 million for the year ended December 31, 2021, compared to approximately $51.0 million for the December 31, 2020, an increase of
approximately $67.2 million or 131.6%. The increase in gross profit is primarily related to the 118.5% increase in revenues. Gross profit as a percentage of revenues was 28.0%
for the year

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ended December 31, 2021, compared to 26.4% for 2020. The increase in the gross profit margin percentage is primarily due to higher increases in revenues from both private
label products and distributed products which were 7.5% of revenues for 2021 and approximately 1.0% of revenues for 2020.

Gross  profit for  the  year  ended  December  31,  2020  increased,  approximately  $29.0  million  or  132.0%  compared  to  the  year  ended  December  31,  2019.  Gross  profit  as  a
percentage of sales was 26.4% for the year ended December 31, 2020, compared to 27.6% for the year ended December 31, 2019.

Operating Expenses

Operating  expenses  are  comprised  of  store  operations,  selling,  general,  and  administrative,  and  depreciation  and  amortization.  Operating  costs  were  approximately  $103.2
million for the year ended December 31, 2021 and approximately $42.6 million for the year ended December 31, 2020, an increase of approximately $60.6 million or 142.3%.

Operating expenses for the year ended December 31, 2020 increased approximately $22.2 million or 108.7% compared to the year ended December 31, 2019.

Store operating costs, primarily payroll, rent and utilities, and allocated corporate overhead costs, were approximately $49.7 million for the year ended December 31, 2021,
compared to $18.7 million for the year ended December 31, 2020, an increase of $31.0 million or 165.7%. The increase in store operating costs was directly attributable to the
118.5%  increase  in  revenues  and  the  addition  of  23  locations  that  were  added  during  2021.  Pre-opening  expenses  for  new  stores  opened  during  the  period  increased
approximately $0.9 million during 2021.

During 2020, store operating costs increased approximately $8.6 million or 85.5% compared to the year ended December 31, 2019. The increase in store operating costs was
directly attributable to 1) the addition of 14 new retail stores opened or acquired during 2020 and 2) 11 stores opened or acquired at various times during 2019 that were open
for all of 2020. The addition of these stores, as discussed above, were the primary reasons for the increase in store operating costs. Store operating costs as a percentage of
revenues were 9.7% for the year ended December 31, 2020, compared to 12.7% for the year ended December 31, 2019. Store operating costs were positively impacted by 1) the
opening of new and acquired stores throughout 2020 which have lower percentage of operating costs to revenues due to their larger size and higher volume and 2) same store
revenues  increased  63%  comparing  the  year  ended  December  31,  2020  to  the  year  ended  December  31,  2019,  which  also  contributed  significantly  to  lowering  of  the  store
operating costs as a percentage of revenues since the majority of store operating costs are fixed.

Total  corporate  overhead  was  approximately  $53.5  million  for  the  year  ended  December  31,  2021,  compared  to  $23.9  million  for  the  year  ended  December  31,  2020,  an
increase  of  $29.6  million  or  124.0%.  Selling,  general,  and  administrative  costs  were  approximately  $40.9  million  for  the  year  ended  December  31,  2021,  compared  to
approximately $21.5 million for the year ended December 31, 2020. Salaries expense increased to $20.0 million from $8.6 million primarily due to an increase in corporate staff
and general and administrative expenses increased to $14.3 million from $5.0 million to support expanding operations. These increases were partially offset by a decrease in
share-based compensation to $6.6 million from $7.9 million primarily due to new executive compensation agreements effective January 1, 2020 that had front loaded vesting
provisions for shares and options that were granted January 1, 2020 for which the remaining vesting was over a two-year period.

During 2020, total corporate overhead increased $13.6 million or 131.3% compared to the year ended December 31, 2019. Corporate overhead was 12.4% of revenue for the
year ended December 31, 2020 and 13.0% for the year ended December 31, 2019. Corporate overhead, excluding non-cash share-based compensation and depreciation and
amortization, was 8.3% of revenues compared to 9.8% of revenues for 2019 shows that non-cash expenses was a larger component of overhead cost in 2020 compared to 2019.
Non-cash costs included in corporate overhead was 5.3% of revenues for 2020 compared to 4.4% of revenues for 2019. The increase in non-cash expenses in corporate overhead
as a percentage of revenues for the year ended December 31, 2020 was primarily due to 1) the increase in non-cash share-based compensation from approximately $2.5 million
for the year ended December 31, 2019 to approximately $7.9 million for the year ended December 31, 2020, an increase of $5.4 million and 2) the increase in depreciation and
amortization from approximately $1.0 million for the year ended December 31, 2019 to approximately $2.4 million for the year ended December 31, 2020. The increase in non-
cash  share-based  compensation  was  primarily  the  result  of  several  new  executive  employment  agreements  which  became  effective  January  1,  2020,  which  resulted  in  the
vesting of common stock and common stock options at the start of the first quarter, as well as options issued in 2018 and 2019 for options vesting in 2020. The share-based
awards associated with the new executive employment agreements resulted in approximately one-third of the award being recognized as an expense in the first three months of
2020, due to vesting, and the remaining two-thirds on the share-based awards are being recognized over a 24-month period commencing January 2020 and ending December
2021, based

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on shared based award vesting in future periods. The vesting of these shares and options was significantly higher in 2020 than they will be in the periods subsequent to 2020.
The increase in depreciation and amortization is due to the significant increase in both depreciable assets and acquired intangible assets being amortized over their useful lives.
Salaries  as  a  percentage  of  revenues  were  4.4%  for  2020  and  4.5%  for  2019.  The  increase  in  salaries  expense  from  2019  to  2020,  which  increased  $5.0  million,  from  $3.6
million for the year ended December 31, 2019 to $8.6 million for the year ended December 31, 2020 was due primarily to the increase in corporate staff to support expanding
store  operations,  including  management,  purchased  store  integrations,  accounting  and  finance,  information  systems,  purchasing  and  commercial  revenues  support  staff.  It
should be noted that when we consummate a new acquisition, purchasing and back-office accounting functions are stripped from the new acquisitions and those functions are
absorbed into our existing centralized purchasing and centralized accounting and finance departments, thus delivering cost savings.

General and administrative expenses comprised mainly of marketing, travel & entertainment, professional fees and insurance, was approximately $5.0 million for the year ended
December 31, 2020 and approximately $3.2 million for the year ended December 31, 2019, with a majority of the increase related to marketing, insurance (both property and
casualty and director and officers liability insurance), professional and legal fees. The increase in professional and legal fees was due to the increase in acquisitions in 2020 and
consulting fees for SOX 404 compliance. General and administrative costs as a percentage of revenue were 2.6% for the year ended December 31, 2020, and 4% for the year
ended December 31, 2019.

Net Income

Net income for the year ended December 31, 2021 was approximately $12.8 million, compared to net income of approximately $5.3 million for the year ended December 31,
2020, an increase of approximately $7.5 million.

Net income for the year ended December 31, 2020 was approximately $5.3 million, compared to net income of approximately $1.3 million for the year ended December 31,
2019, an increase of $4.0 million. Net income for 2020 compared to 2019 was primarily impacted by a 142.5% increase in revenues, offset slightly by increased cost of goods
sold of 146.5%. Store operating costs as a percentage of revenue was 9.7% in 2020, compared to 12.7% offsetting the increase in cost of goods sold.

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CONDENSED 2021, 2020, AND 2019 RESULTS OF OPERATIONS (in thousands except per share data)

For the Year Ended
December 31,
2020

2019

2021

Sales
Cost of Sales
Gross profit
Operating expenses
Income (loss) from operations
Other income (expense)
Pre-tax net income
Income taxes
Net income

$

$

422,489 
304,248 
118,241 
103,239 
15,002 
227 
15,229 
(2,443)
12,786 

$

$

193,365 
142,317 
51,048 
42,611 
8,437 
142 
8,579 
(3,251)
5,328 

CONDENSED Q4 2021, Q4 2020, AND Q4 2019 RESULTS OF OPERATIONS

Sales
Cost of Sales
Gross profit
Operating expenses
Income (loss) from operations
Other income (expense)
Pre-tax net income
Income taxes
Net income (loss)

For the Quarter Ended
December 31,
2020

2021

90,579 
67,490 
23,089 
30,106 
(7,017)
(209)
(7,226)
3,126 
(4,100)

$
$

$

61,925 
45,979 
15,946 
13,304 
2,642 
164 
2,806 
(1,296)
1,510 

$
$

$
$

$

$

$
$

$

79,734 
57,729 
22,005 
20,422 
1,583 
(261)
1,322 
— 
1,322 

25,385 
19,388 
5,997 
7,069 
(1,072)
54 
(1,018)
— 
(1,018)

2019

Highlights of Results of Operations Comparing Q4 2021 to Q4 2020.

•
•

•
•

•
•

•
•

Net revenues increased 46% to $90.6 million for fourth quarter 2021, compared to $61.9 million for the same period last year.
Same-store sales at 26 locations open for the same period in 2020 and 2021 were $40.3 million in fourth quarter 2021, compared to $46.0 million in the same period last
year, representing a 12.3% year-over-year decline.
Gross profit margin for the fourth quarter 2021 was 25.5%, compared to 25.8% in the same period last year, a decrease of 30 basis points.
GAAP net loss was $4.1 million or $(0.07) per share based on a diluted share count of 58.4 million, compared to net income of $1.5 million in the same period last year,
or $0.03 per share on a diluted share count of 51.6 million.
Adjusted EBITDA was a loss was $1.9 million for the fourth quarter 2021, versus earnings of $5.5 million in the same period last year.
Private label and proprietary brand sales, inclusive of Power Si and Char Coir, were 7.5% of revenue in the fourth quarter of 2021 compared to 0.5% in the same period
last year.
E-commerce revenue, inclusive of Agron revenue, was $7.7 million, compared to $3.2 million in the same period last year.
Cash and short-term securities as of December 31, 2021 was $81.2 million.

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Highlights of Results of Operations Comparing Q4 2020 to Q4 2019.

Revenues in Q4 2020 were $62 million, an increase of 144% primarily the result of the addition of 14 stores in 2020 and an increase in same store sales of 58%

•
• Margins were 25.8% in Q4 2020 compared to 23.6% Q4 2019. Q4 2020 had lower write-offs from physical inventories, resulting in slightly higher margins.
•

Operating cost, including both store operating costs and corporate overhead, decreased substantially as a percentage of revenue. Store operating costs were 10.0% of
revenues for Q4 2020 compared to 10.8% for Q4 2019. The decrease is due to a 58% increase in same store sales which reduces stores operating costs as a percentage of
revenues.  Corporate  overhead  was  11.5%  of  revenues  for  Q4  2020  compared  to  17.1%  for  Q4  2019,  a  decrease  of  33%,  and  corporate  overhead  costs  do  not  rise
commensurate with the increase in revenues.
Pre-tax net income was 4.5% of revenue for Q4 2020 compared to pre-tax net loss of 4.0% for Q4 2019. The increase in margin and the decrease in both store operating
costs and corporate overhead as a percentage of revenues resulted in the pre-tax net income of 4.5% of revenue.
Adjusted EBITDA was $5.5 million for Q4 2020 compared to $911 thousand for Q4 2019, an increase of 515%

•

•

Use of Non-GAAP Financial Information

The  Company  believes  that  the  presentation  of  results  excluding  certain  items  in  “Adjusted  EBITDA,”  such  as  non-cash  equity  compensation  charges,  provides  meaningful
supplemental information to both management and investors, facilitating the evaluation of performance across reporting periods. The Company uses these non-GAAP measures
for internal planning and reporting purposes. These non-GAAP measures are not in accordance with, or an alternative for, generally accepted accounting principles and may be
different from non-GAAP measures used by other companies. The presentation of this additional information is not meant to be considered in isolation or as a substitute for net
income or net income per share prepared in accordance with generally accepted accounting principles.

Set forth below is a reconciliation of Adjusted EBITDA to net income (in thousands except per share data):

Net Income
Income taxes
Interest
Depreciation and Amortization
EBITDA
Share based compensation (option compensation, warrant compensation, stock issued for services)

Adjusted EBITDA

Adjusted EBITDA per share, basic
Adjusted EBITDA per share, diluted

LIQUIDITY AND CAPITAL RESOURCES

2021

Year ended December 31,
2020

2019

$

$

$

$
$

12,786  $
2,443 
43 
12,600 
27,872  $
6,585 

5,328  $
3,251 
14 
2,436 
11,029  $
7,856 

34,457  $

18,885  $

0.58  $
0.57  $

0.43  $
0.41  $

1,322 
— 
401 
1,045 
2,768 
2,491 

5,259 

0.16 
0.16 

As of December 31, 2021, we had working capital of approximately $169.8 million, compared to working capital of approximately $222.9 million as of December 31, 2020, a
decrease of approximately $53.1 million. The decrease in working capital from December 31, 2020 to December 31, 2021 was due primarily to business acquisitions completed
during the year ended December 31, 2021 for which the cash consideration was approximately $80.8 million. This decrease in working capital related to business acquisitions
was partially offset by an increase in inventory associated with more locations and our ability to leverage greater bulk purchasing due to our growth. At December 31, 2021, we
had  cash  and  cash  equivalents  of  approximately  $41.4  million  and  available  for  sale  debt  securities  of  $39.8  million.  Currently,  we  have  no  extraordinary  demands,
commitments or uncertainties that would reduce our current working capital. Our core strategy

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continues to focus on expanding our geographic reach across the United States through organic growth and acquisitions. Based on our strategy we may need to raise additional
capital  in  the  future  through  equity  offerings  and/or  debt  financings,  however  our  ability  to  do  so  on  acceptable  terms  is  uncertain.  We  believe  that  some  of  our  store
acquisitions and new store openings can come from cash flow from operations.

As of December 31, 2020, we had working capital of approximately $222.9 million, compared to working capital of approximately $29.0 million as of December 31, 2019, an
increase of approximately $193.9 million. The increase in working capital from December 31, 2019 to December 31, 2020 was due primarily to the proceeds from the sale of
common stock and exercise of warrants of $211.2 million. At December 31, 2020, we had cash and cash equivalents of approximately $177.9 million.

We anticipate that we will need additional financing in the future to continue to acquire and open new stores. To date we have financed our operations through the issuance of
the sale of common stock, warrants and convertible debentures as discussed below.

Operating Activities

Net cash provided by operating activities for year ended December 31, 2021 was approximately $5.2 million compared to net cash used of $213 thousand for the year ended
December 31, 2020. Cashed used in operations as a result of an inventory increase was primarily attributable to our additional store count. In addition, we have used our capital
capabilities to secure production of product overseas through prepaid inventory purchase commitments with long lead times in advance of spring 2022 needs. Cash used in
accounts and notes receivable decreases were primarily driven by increased revenues partially offset by the collection of notes receivable. Cash provided by the increase in
accounts payable and accrued liabilities and customer deposits are attributable to our increased store count and related increase in cost of sales. The increase in payroll liability
is primarily driven by increased headcount related to our increased operations.

Net cash used in operating activities for the year ended December 31, 2020 was approximately $213 thousand, compared to $3.3 million for the year ended December 31, 2019,
a decrease of approximately $3.1 million. Cash provided by operating activities is driven by our net income and adjusted by non-cash items as well as changes in operating
assets  and  liabilities.  Non-cash  adjustments  primarily  include  depreciation,  amortization  of  intangible  assets,  share  based  compensation  expense  and  changes  in  valuation
allowances. Non-cash adjustments totaled approximately $11.1 million and approximately $4.0 million for the years ended December 31, 2020 and 2019, respectively, so non-
cash adjustments had a greater positive impact on net cash used in operating activities for the year ended December 31, 2020 than the same period in 2019. Despite net income
of approximately $5.3 million and non-cash adjustments of $11.1 million for 2020, these positive adjustments were offset by increases in inventory of $19.2 million, increases
in trade accounts and notes receivable of $3.5 million and increases in prepaids and other current assets of $9.2 million. Despite net income of $1.3 million for the year ended
December 31, 2019 and non-cash adjustments totaling $4.0 million, these positive adjustments were offset by increases in inventory of $9.5 million, increases in trade receivable
of $3.8 million and increases in prepaids and other current assets of $2.1 million.

Investing Activities

Net cash used in investing activities was approximately $139.3 million for the year ended December 31, 2021 and approximately $45.8 million for the year ended December 31,
2020. Investing activities in 2021 were primarily attributable to acquisitions of $80.8 million, purchase of marketable securities of $75.0 million, and purchase of vehicles and
store equipment of $18.7 million, partially offset by $35.2 million of marketable security maturities. Investing activities for the year ended December 31, 2020 were primarily
related to store acquisitions of $41.4 million and the purchase of vehicles and store equipment of $3.4 million.

Net cash used in investing activities was approximately $45.8 million for the year ended December 31, 2020 and approximately $11.8 million for the year ended December 31,
2019. The increase in 2020 was due to the multiple asset acquisitions throughout 2020, 8 in total, in which we acquired inventory, fixed assets, goodwill and other intangibles of
$41.4  million,  and  purchased  vehicles  and  store  equipment  of  approximately  $3.4  million.  During  2019,  we  acquired  8  new  stores  in  which  we  purchased  inventory,  fixed
assets, goodwill and other intangibles of $9.5 million and purchased vehicles and store equipment of approximately $2.2 million.

Financing Activities

Net cash used in financing activities for the year ended December 31, 2021 was approximately $2.4 million and was primarily attributable to stock redemptions partially offset
by the proceeds from the sales of common stock and exercise of

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warrants and options. Net cash provided by financing activities for the year ended December 31, 2020 was $211.0 million and was primarily from proceeds from the sale of
common stock and exercise of warrants and options.

Net cash provided by financing activities for the year ended December 31, 2020 was approximately $211.0 million and represented proceeds from the sale of common stock and
exercise of warrants and options, net of offering costs of $211.2 million. Net cash provided by financing activities for the year ended December 31, 2019 was approximately
$13.5 million and was comprised of primarily proceeds from the sales of common stock and exercise of warrants and options.

2020 Offerings

On  December  11,  2020,  the  Company  consummated  an  underwritten  public  offering  of  5,750,000  shares  of  its  common  stock,  which  included  the  exercise  in  full  of  the
underwriters’  option  to  purchase  an  additional  750,000  shares  of  common  stock  to  cover  over-allotments.  The  shares  were  sold  at  a  public  offering  price  of  $30  per  share,
generating gross proceeds of $172.5 million, before deducting the underwriting discounts and commissions and other offering expenses. Net proceeds from the sales of common
stock, net of all offering costs and expenses, was approximately $162.5 million.

On July 2, 2020, the Company consummated an underwritten public offering of 8,625,000 shares of its common stock, which included the exercise in full of the underwriters’
option to purchase an additional 1,125,000 shares of common stock to cover over-allotments. The shares were sold at a public offering price of $5.60 per share, generating gross
proceeds of $48.3 million, before deducting the underwriting discounts and commissions and other offering expenses. Net proceeds from the sales of common stock, net of all
offering costs and expenses, was approximately $44.6 million.

2019 Offerings

On June 26, 2019, the Company completed a private placement of a total of 4,123,257 units of the Company’s securities at the price of $3.10 per unit pursuant to Section 4(a)(2)
of the Securities Act and Rule 506 of Regulation D promulgated under the Securities Act. Each unit consisted of (i) one share of common stock and (ii) one 3-year warrant, each
entitling the holder to purchase one half share of common stock, at a price of $3.50 per share. The Company raised a total of $12.8 million from 19 accredited investors.

OFF-BALANCE SHEET ARRANGEMENTS

We do not have any off-balance sheet arrangements (as that term is defined in Item 303 of Regulation S-K) that are reasonably likely to have a current or future material effect
on our financial condition, revenue or expenses, results of operations, liquidity, capital expenditures or capital resources.

ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Market risk is the risk of economic losses due to adverse changes in financial market prices and rates.

Interest Rate Risk

We  currently  have  no  material  exposure  to  interest  rate  risk  from  investments.  We  currently  invest  a  portion  of  our  excess  cash  primarily  in  money  market  funds,  debt
instruments of the U.S. government and its agencies and in high quality corporate bonds and commercial paper. Due to the short-term nature of these investments, we do not
believe that there will be material exposure to interest rate risk arising from our investments.

As of December 31, 2021, we had less than $0.1 million of interest bearing debt outstanding.

Impact of Inflation

Our results of operations and financial condition are presented based on historical costs. Inflation affects our cost of sales and store operating costs. We maintain strategies to
mitigate the impact of higher raw material, energy and commodity costs, which include cost reduction, sourcing, passing along certain cost increases to customers and other
actions, which may offset only a portion of the adverse impact.

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ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

Reports of Independent Registered Public Accounting Firms (PCAOB ID 166 and 1537)

Consolidated Balance Sheets as of December 31, 2021 and 2020

Consolidated Statements of Operations for the Years Ended December 31, 2021, 2020 and 2019

TABLE OF CONTENTS

Consolidated Statements of Equity for the Years Ended December 31, 2020 and 2019

Consolidated Statements of Cash Flows for Years Ended December 31, 2020 and 2019

Notes to Consolidated Financial Statements

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Report of Independent Registered Public Accounting Firm

To the Stockholders and Board of Directors of GrowGeneration Corp.

Opinion on the Financial Statements

We  have  audited  the  accompanying  consolidated  balance  sheets  of  GrowGeneration  Corp.  (the  “Company”)  as  of  December  31,  2021  and  2020,  the  related  consolidated
statements of operations, stockholders' equity, and cash flows for each of the years in the two-year period ended December 31, 2021, and the related notes (collectively referred
to as the “financial statements”). In our opinion, the financial statements referred to above present fairly, in all material respects, the financial position of the Company as of
December 31, 2021 and 2020, and the results of its operations and its cash flows for each of the years in the two-year period ended December 31, 2021, in conformity with
accounting principles generally accepted in the United States of America.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) (“PCAOB”), the Company’s internal control over
financial  reporting  as  of  December  31,  2021  based  on  criteria  established  in Internal  Control  -  Integrated  Framework  (2013) issued  by  the  Committee  of  Sponsoring
Organizations of the Treadway Commission (“COSO”) and our report dated March 9, 2022 expressed an adverse opinion thereon.
Basis for Opinion

The Company's management is responsible for these financial statements. Our responsibility is to express an opinion on the Company’s financial statements based on our audits.
We are a public accounting firm registered with the PCAOB and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws
and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about
whether  the  financial  statements  are  free  of  material  misstatement,  whether  due  to  error  or  fraud.  Our  audits  included  performing  procedures  to  assess  the  risks  of  material
misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test
basis, evidence regarding the amounts and disclosures in the financial statements. Our audits also included evaluating the accounting principles used and significant estimates
made by management, as well as evaluating the overall presentation of the financial statements. We believe that our audits provide a reasonable basis for our opinion.

Critical Audit Matter

The  critical  audit  matter  communicated  below  is  a  matter  arising  from  the  current  period  audit  of  the  financial  statements  that  was  communicated  or  required  to  be
communicated to the audit committee and that (1) relates to accounts or disclosures that are material to the financial statements and (2) involved our especially challenging,
subjective, or complex judgments. The communication of critical audit matters does not alter in any way our opinion on the financial statements, taken as a whole, and we are
not, by communicating the critical audit matter below, providing a separate opinion on the critical audit matter or on the accounts or disclosures to which it relates.

Critical Audit Matter Description

As described in Notes 2 and 16 to the consolidated financial statements, the Company completed 16 business acquisitions during the year.

Management estimated the fair value of the intangible assets using discounted cash flow analyses, which were based on the Company’s best estimates of future sales, earnings,
and  cash  flows  after  considering  such  factors  as  general  market  conditions,  anticipated  customer  demand,  changes  in  working  capital,  long  term  business  plans  and  recent
operating  performance.  Determining  the  fair  value  of  the  intangible  assets  acquired  required  significant  judgment,  including  the  amount  and  timing  of  expected  future  cash
flows, selected discount rates, expected future sales to existing customers, customer attrition, and royalty rates.

We  identified  the  Company's  assumptions  used  to  estimate  the  fair  value  of  acquired  intangible  assets  as  a  critical  audit  matter.  The  principal  considerations  for  our
determination include the inherent judgment involved in estimating these amounts.

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How the Critical Audit Matter was Addressed in the Audit

The primary procedures we performed to audit this critical audit matter included the following:

• We obtained an understanding of the Company's accounting and control procedures for acquired intangible assets within both IT and manual systems by which those

transactions are initiated, authorized, recorded, processed, corrected as necessary, transferred to the general ledger, and reported in the financial statements.

• We tested the effectiveness of controls over the valuation of intangibles, including management’s controls over the amount and timing of expected future cash flows and

the selection of discount rates.

• We assessed the reasonableness of management’s forecasts of future cash flows by performing inquiries of appropriate individuals outside of the finance organization,
and  comparing  the  projections  to  historical  results,  contractual  agreements,  certain  peer  companies,  third-party  industry  forecasts,  and  reviewing  internal
communications to management and the board of directors.

• With the assistance of our fair value specialists, we evaluated the reasonableness of the calculated amount of fair value of the intangible assets and goodwill. Specifically,
we considered both the valuation methodology and the discount rates utilized, including testing the source information underlying the determination of the discount rates,
testing  the  mathematical  accuracy  of  the  calculation,  and  developing  a  range  of  independent  estimates  and  comparing  those  to  the  discount  rates  selected  by
management.

• We evaluated whether the estimated future cash flows were consistent with evidence obtained in other areas of the audit.

• We evaluated the Company’s disclosures related to the business combinations.

/s/ Plante & Moran, PLLC

We have served as the Company’s auditor since 2020.

Denver, Colorado

March 9, 2022

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To the Stockholders and Board of Directors of GrowGeneration Corp.

Adverse Opinion on Internal Control over Financial Reporting

Report of Independent Registered Public Accounting Firm

We  have  audited  the  internal  control  over  financial  reporting  as  of  December  31,  2021  of  GrowGeneration  Corp.  (the  “Company”),  based  on  criteria  established  in Internal
Control-Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (the “COSO framework”). In our opinion, because
of  the  effect  of  the  material  weaknesses  described  in  the  following  paragraph  on  the  achievement  of  the  objectives  of  the  control  criteria,  the  Company  has  not  maintained
effective internal control over financial reporting as of December 31, 2021, based on criteria established in the COSO framework.

A material weakness is a control deficiency, or combination of deficiencies, in internal control over financial reporting, such that there is a reasonable possibility that a material
misstatement  of  the  Company’s  annual  or  interim  financial  statements  will  not  be  prevented  or  detected  on  a  timely  basis.  The  following  material  weaknesses  have  been
identified and included in management’s assessment. Management has identified material weaknesses in controls related to (1) ineffective controls in accounting and financial
reporting for complex financial reporting transactions including areas such as business combinations, share based compensation, and the related income tax reporting, (2) the
design of its controls to consider segregation of duties within the various bank accounts, internal technology, human resources, and manual journal entry posting processes, (3)
inadequate  information  and  technology  general  controls,  including  segregation  of  duties,  change  management,  and  user  access  which  were  inadequate  to  support  financial
reporting applications and support automated controls and functionality, and (4) inadequate controls over physical inventory counts.

These material weaknesses were considered in determining the nature, timing, and extent of audit tests applied in our audit of the December 31, 2021 financial statements, and
this report does not affect our report dated March 9, 2022, on those financial statements.

We also have audited the accompanying consolidated balance sheets of the Company as of December 31, 2021 and 2020, the related consolidated statements of operations,
stockholders'  equity,  and  cash  flows  for  each  of  the  years  in  the  two-year  period  ended  December  31,  2021,  and  the  related  notes  (collectively  referred  to  as  the  “financial
statements”), in accordance with the standards of the Public Company Accounting Oversight Board (United States). Our report dated March 9, 2022, expresses an unqualified
opinion.

Basis for Opinion

The Company's management is responsible for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control over
financial  reporting  included  in  the  accompanying  Management’s  Report  on  Internal  Control  Over  Financial  Reporting.  Our  responsibility  is  to  express  an  opinion  on  the
Company's internal control over financial reporting based on our audit. We are a public accounting firm registered with the PCAOB and are required to be independent with
respect  to  the  Company  in  accordance  with  the  U.S.  federal  securities  laws  and  the  applicable  rules  and  regulations  of  the  Securities  and  Exchange  Commission  and  the
PCAOB.

We  conducted  our  audit  in  accordance  with  the  standards  of  the  PCAOB.  Those  standards  require  that  we  plan  and  perform  the  audit  to  obtain  reasonable  assurance  about
whether effective internal control over financial reporting was maintained in all material respects. Our audit of internal control over financial reporting included obtaining an
understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness of
internal control based on the assessed risk. Our audit also included performing such other procedures as we considered necessary in the circumstances. We believe that our audit
provides a reasonable basis for our opinion.

Our audit of, and opinion on, the Company’s internal control over financial reporting does not include the internal control over financial reporting of Charcoir Corporation,
Agron LLC, and MMI, which were acquired during 2021. These acquisitions constituted 10% of total assets and 5% of total revenues as of and for the year ended December 31,
2021. Management’s assertion on the effectiveness of the Company’s internal control over financial reporting excluded internal control over financial reporting of Charcoir
Corporation, Agron, LLC, and MMI.

Definition and Limitations of Internal Control over Financial Reporting

A company's internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of
financial  statements  for  external  purposes  in  accordance  with  generally  accepted  accounting  principles. A  company's  internal  control  over  financial  reporting  includes  those
policies and

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procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2)
provide  reasonable  assurance  that  transactions  are  recorded  as  necessary  to  permit  preparation  of  financial  statements  in  accordance  with  generally  accepted  accounting
principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (3)
provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company's assets that could have a material effect
on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to
future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures
may deteriorate.

/s/ Plante & Moran, PLLC

Denver, Colorado

March 9, 2022

We have served as the Company’s auditor since 2020.

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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and
Stockholders of GrowGeneration Corp and Subsidiaries

Opinion on the Financial Statements

We  have  audited  the  accompanying  consolidated  balance  sheets  of  GrowGeneration  Corp  and  Subsidiaries  (the  Company)  as  of  December  31,  2019,  and  the  related
consolidated statements of operations, changes in stockholders’ equity, and cash flows for the year then ended and the related notes (collectively referred to as the financial
statements). In our opinion, the financial statements present fairly, in all material respects, the financial position of the Company as of December 31, 2019, and the results of its
operations and its cash flows for the year then ended, in conformity with accounting principles generally accepted in the United States of America.

Basis for Opinion

These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on the Company’s financial statements based on our
audits. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (PCAOB) and are required to be independent with
respect  to  the  Company  in  accordance  with  the  U.S.  federal  securities  laws  and  the  applicable  rules  and  regulations  of  the  Securities  and  Exchange  Commission  and  the
PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit to obtain reasonable assurance about
whether the consolidated financial statements are free of material misstatement, whether due to error or fraud. The Company is not required to have, nor were we engaged to
perform, an audit of its internal control over financial reporting. As part of our audits, we are required to obtain an understanding of internal control over financial reporting, but
not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such opinion.

Our audits included performing procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing procedures that
respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the consolidated financial statements. Our audits
also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the financial statements.
We believe that our audits provide a reasonable basis for our opinion.

/s/ Connolly Grady & Cha, P.C 

Certified Public Accountants
Springfield, Pennsylvania
  March 27, 2020
We have served as the Company's auditor since 2014

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ASSETS
Current assets:

Cash and cash equivalents

GROWGENERATION CORP. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
(in thousands except shares)

December 31,
2021

December 31,
2020

Marketable securities
Accounts receivable, net of allowance for doubtful accounts of $581 and $192 at December 31, 2021 and 2020
Notes receivable, current, net of allowance for doubtful accounts of $ 522 and $292 at December 31, 2021 and 2020

Inventory
Prepaid income taxes
Prepaids and other current assets

Total current assets

Property and equipment, net
Operating leases right-of-use assets, net
Notes receivables, net of current portion
Intangible assets, net
Goodwill
Other assets

TOTAL ASSETS

LIABILITIES & STOCKHOLDERS’ EQUITY
Current liabilities:

Accounts payable
Accrued liabilities
Payroll and payroll tax liabilities
Customer deposits
Sales tax payable
Current maturities of lease liability
Current portion of long-term debt

Total current liabilities

Deferred tax liability
Operating lease liability, net of current maturities
Long-term debt, net of current portion

Total liabilities

Commitments and contingencies

Stockholders’ Equity:
Common stock; $.001 par value; 100,000,000 shares authorized; 59,928,564 and 57,150,998 shares issued and outstanding as of

December 31, 2021 and 2020, respectively
Additional paid-in capital
Retained earnings (deficit)

Total stockholders’ equity

TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY

$

$

$

$

$

$

$

41,372 
39,793 
5,741 
2,440 
105,571 
5,856 
16,116 
216,889 

24,116 
43,730 
— 
48,402 
125,401 
800 
459,338 

17,033 
2,044 
7,440 
11,686 
1,923 
6,858 
92 
47,076 

2,359 
38,546 
66 
88,047 

60 
361,087 
10,144 
371,291 
459,338 

$

177,912 
— 
3,901 
2,612 
54,024 
655 
11,125 
250,229 

7,416 
12,088 
1,200 
20,549 
62,951 
301 
354,734 

14,623 
672 
2,655 
5,155 
1,161 
3,001 
83 
27,350 

750 
9,479 
158 
37,737 

57 
319,582 
(2,642)
316,997 
354,734 

The accompanying notes are an integral part of these audited consolidated financial statements.

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Sales
Cost of sales
Gross profit

Operating expenses:
Store operations
Selling, general, and administrative
Depreciation and amortization
Total operating expenses

Income from operations

Other income (expense):

Miscellaneous income (expense)
Interest income
Interest expense

Total non-operating income (expense), net

Net income before taxes

Provision for income taxes

Net income

Net income per share, basic

Net income per share, diluted

Weighted average shares outstanding, basic

Weighted average shares outstanding, diluted

GROWGENERATION CORP. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS 
(in thousands, except per share)

For the Years Ended December 31,
2020

2019

2021

$

$

$

$

422,489  $
304,248 
118,241 

$

193,365 
142,317 
51,048 

49,742 
40,897 
12,600 
103,239 

15,002 

(216)
486 
(43)
227 

15,229 

(2,443)

18,724 
21,451 
2,436 
42,611 

8,437 

112 
44 
(14)
142 

8,579 

(3,251)

$

$

$

12,786  $

5,328 

0.22  $

0.21  $

59,223 

60,464 

0.12 

0.11 

43,945 

46,456 

79,734 
57,729 
22,005 

10,095 
9,282 
1,045 
20,422 

1,583 

(5)
145 
(401)
(261)

1,322 

— 

1,322 

0.04 

0.04 

32,834 

33,910 

The accompanying notes are an integral part of these audited consolidated financial statements.

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GROWGENERATION CORP. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY
FOR THE YEARS ENDED DECEMBER 31, 2021, 2020, and 2019
(in thousands)

Balances, December 31, 2018

Sale of Common stock and warrants, net of fees

Share based compensation

Common stock issued upon warrant exercise

Common stock issued upon exercise of options

Common stock issued upon cashless exercise of options

Common stock issued in connection with business combinations

Common stock issued upon conversion of convertible debt

Common stock issued for services

Common stock issued for accrued share-based compensation

Net income

Balances, December 31, 2019

Sale of common stock, net of fees

Common stock issued upon warrant exercise

Common stock issued upon cashless exercise of warrants

Common stock issued upon exercise of options

Common stock issued upon cashless exercise of options

Common stock issued in connection with business combinations

Common stock issued for assets

Common stock issued for services

Common stock issued for accrued payroll

Common stock issued for accrued share-based compensation

Share based compensation, net of shares withheld for employee tax liability

Net income

Balances, December 31, 2020

Common stock issued upon warrant exercise

Common stock issued upon cashless exercise of warrants

Common stock issued upon exercise of options

Common stock issued upon cashless exercise of options

Common stock issued in connection with business combinations

Common stock issued in connection with purchase of intangible assets

Common stock issued for share based compensation

Common stock issued for services

Common stock redeemed in litigation settlement

Share based compensation, net of shares withheld for employee tax liability

Net income

Balances, December 31, 2021

Common Stock

Shares

Amount

27,949 

$

4,123 

1,758 

10 

506 

970 

1,259 

203 

100 

36,878 

$

14,375 

1,370 

918 

71 

694 

1,730 

20 

50 

325 

729 
(8)

57,152 

$

256 

657 

469 

325 

807 

4 

204 

145 

(90)
— 

— 

59,929 

$

$

$

$

$

$

$

$

$

$

$

$

$

Additional
Paid-In
Capital

Retained Earnings (Deficit)

38,797 

$

(9,292)

$

Total
Stockholders’
Equity

12,640 

1,215 

1,298 

6 

(1)

3,624 

2,404 

549 

210 

0 

60,742 

$

207,120 

3,841 

(1)

230 

(1)

39,145 

136 

0 

717 

3,797 
3,856 

0 

— 

— 

— 

— 

— 

— 

— 

— 

— 

1,322 

(7,970)

$

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 
— 

5,328 

$

319,582 

$

(2,642)

$

335 

(1)

1,757 

— 

37,271 

168 

— 

717 

— 
1,258 

— 

$

361,087 

$

— 

— 

— 

— 

— 

— 

— 

— 

— 
— 

12,786 

10,144 

$

29,533 

12,644 

1,215 

1,300 

6 

0 

3,625 

2,405 

549 

210 

1,322 

52,809 

207,134 

3,842 

0 

230 

0 

39,147 

136 

0 

717 

3,798 
3,856 

5,328 

316,997 

335 

— 

1,758 

— 

37,272 

168 

— 

717 

— 
1,258 

12,786 

371,291 

28 

4 

0 

2 

0 

1 

1 

1 

0 

0 

— 

37 

14 

1 

1 

0 

1 

2 

0 

0 

0 

1 
— 

0 

57 

— 

1 

1 

— 

1 

— 

— 

— 

— 
— 

— 

60 

The accompanying notes are an integral part of theses audited consolidated financial statements.

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GROWGENERATION CORP. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands)

Cash Flows from Operating Activities:

Net income

Adjustments to reconcile net income to net cash provided by (used in) operating activities:

Depreciation and amortization

Provision for doubtful accounts and notes receivable

Amortization of debt discount

Stock based compensation

Deferred income taxes

Loss on disposal of fixed assets

Other

Changes in operating assets and liabilities:

(Increase) decrease in:

Accounts and notes receivable

Inventory

Prepaid expenses and other assets

Increase (decrease) in:

Accounts payable and accrued liabilities

Operating leases

Customer deposits

Payroll and payroll tax liabilities

Sales taxes payable

Net Cash and Cash Equivalents Provided By (Used In) Operating Activities

Cash Flows from Investing Activities:

Assets acquired in business combinations

Purchase of property and equipment

Purchase of marketable securities

Maturities of marketable securities

Purchase of intangibles

Net Cash and Cash Equivalents (Used In) Investing Activities

Cash Flows from Financing Activities:

Principal payments on long term debt

Payments to tax authorities for stock-based compensation

Proceeds from the sales of common stock and exercise of warrants and options, net of expenses

Net Cash and Cash Equivalents (Used In) Provided by Financing Activities

Net Increase (decrease) in Cash and Cash Equivalents

Cash and Cash Equivalents at Beginning of year

Cash and Cash Equivalents at End of year

Supplemental Information:

Common stock and warrants issued for prepaid services

Common stock issued for intangible assets

Common stock issued for accrued payroll liability

Debt converted to equity

Assets acquired by issuance of stock

Cash paid for interest

Right to use assets acquired under new operating leases

Cash paid for income taxes

Years Ended December 31,

2021

2020

2019

$

12,786 

$

5,328  $

12,600 

619 

— 

6,585 

1,609 

198 
— 

(1,087)

(34,690)

(9,937)

3,285 

1,282 

6,362 

4,785 

762 

5,159 

(80,784)

(18,740)

(75,000)

35,207 
— 

(139,317)

(83)

(4,391)

2,092 

(2,382)

(136,540)

177,912 

41,372 

$

— 

168 

— 

— 

37,272 

43 

32,875 

6,072 

$

$

$

$

$

$

$

$

$

$

$

$

$

$

$

$

$

2,436 

214 

— 

7,856 

750 

— 
(127)

(3,471)

(19,188)

(9,236)

9,989 

375 

2,651 

1,583 

627 

(213)

(41,402)

(3,401)

— 

— 
(1,027)

(45,830)

(111)

(119)

211,206 

210,976 

164,933 

12,979 

177,912  $

—  $

—  $

718  $

—  $

39,282  $

14  $

7,887  $

3,156  $

1,322 

1,045 

172 

356 

2,491 

— 

— 

(67)

(3,765)

(9,496)

(2,062)

4,165 

15 

1,988 

154 

342 

(3,340)

(9,459)

(2,233)

— 

— 

(119)

(11,811)

(460)

— 

13,950 

13,490 

(1,661)

14,640 

12,979 

96 

— 

210 

2,311 

3,625 

45 

6,210 

— 

The accompanying notes are an integral part of these audited consolidated financial statements.

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Table of Contents

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2021 and DECEMBER 31, 2020

1.    NATURE OF OPERATIONS

GrowGeneration Corp. (the “Company”) was incorporated on March 6, 2014 in Colorado under the name of Easylife Corp and changed its name to GrowGeneration Corp. It
maintains its principal office in Denver, Colorado.

GrowGeneration is the largest chain of hydroponic garden centers in North America and is a leading marketer and distributor of nutrients, growing media, advanced indoor
and greenhouse lighting, ventilation systems and accessories for hydroponic gardening. Currently, the Company owns and operates a chain of 62 retail hydroponic/gardening
stores  across 13  states,  an  online  e-commerce  platform,  and  propriety  businesses  that  market  grow  solutions  through  our  platforms  and  other  wholesale  customers.  The
Company’s plan is to continue to acquire, open and operate hydroponic/gardening stores and related businesses throughout the United States and Canada.

2.    SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation and Consolidation

The  financial  statements  are  prepared  under  the  Financial Accounting  Standards  Board  (“FASB”) Accounting  Standards  Codification  (“ASC”)  Topic  105-10, Generally
Accepted Accounting Principles, in accordance with accounting principles generally accepted in the U.S. (“GAAP”).

The consolidated financial statements include the Company and its wholly-owned subsidiaries. All intercompany balances and transactions are eliminated in consolidation.

All amounts included in the accompanying footnotes to the consolidated financial statements, except per share data, are in thousands (000).

Reclassifications

Certain amounts in the prior period financial statements have been reclassified to conform to the current period presentation. These reclassifications had no effect on reported
consolidated net income.

Use of Estimates

Management  uses  estimates  and  assumptions  in  preparing  these  consolidated  financial  statements  in  accordance  with  generally  accepted  accounting  principles.  These
estimates  and  assumptions  affect  the  reported  amounts  of  assets  and  liabilities,  the  disclosure  of  contingent  assets  and  liabilities  at  the  date  of  the  consolidated  financial
statements, and the reported revenues and expenses during the reporting period. Actual results could vary from the estimates that were used.

The COVID-19 pandemic has created significant public health concerns as well as economic disruption, uncertainty, and volatility which may negatively affect our business
operations. As a result, if the pandemic or its effects persist or worsen, our accounting estimates and assumptions could be impacted in subsequent interim reports and upon
final determination at year-end, and it is reasonably possible such changes could be significant (although the potential effects cannot be estimated at this time). The Company
has experienced minimal business interruption as a result of the COVID-19 pandemic. We have been deemed an “essential” business by state and local authorities in the
areas in which we operate and as such have not been subject to business closures. The COVID-19 pandemic to date has resulted in temporary supply chain delays of our
inventory and increased shipping cost among other impacts. As events surrounding the COVID-19 pandemic can change rapidly we cannot predict how it may disrupt our
operations or the full extent of the disruption.

Segment Reporting

Management  makes  significant  operating  decisions  based  upon  the  analysis  of  the  entire  Company  and  financial  performance  is  evaluated  on  a  company-wide  basis.
Accordingly, the various products sold are aggregated into one

F-11

Table of Contents

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2021 and DECEMBER 31, 2020

2.    SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES, Continued

reportable operating segment as under guidance in the Financial Accounting Standards Board Accounting Standards Codification Topic 280 for segment reporting. 

Revenue Recognition

The Company recognizes revenue, net of estimated returns and sales tax, at the time the customer takes possession of merchandise or receives services at which point, the
performance obligation is satisfied. Sales and other taxes collected concurrent with revenue producing activities are excluded from revenue. In the normal course of business,
the Company does not accept product returns unless the item is defective as manufactured. The Company monitors provisions for estimated returns. Payment for goods and
services sold by the Company is typically due upon satisfaction of the performance obligations. Under certain circumstances, the Company does provide goods and services
to  customers  on  a  credit  basis  (see Accounts  Receivable,  Notes  Receivable  and  Concentration  of  Credit  Risk below).  The  Company  accounts  for  shipping  and  handling
activities  as  a  fulfillment  costs  rather  than  as  a  separate  performance  obligation.  When  the  Company  receives  payment  from  customers  before  the  customer  has  taken
possession of the merchandise or the service has been performed, the amount received is recorded as a customer deposit in the accompanying consolidated balance sheets
until the sale or service is complete.

Vendor Allowances

Vendor allowances primarily consist of volume rebates that are earned as a result of attaining certain purchase levels. These vendor allowances are accrued as earned, with
those allowances received as a result of attaining certain purchase levels accrued over the incentive period based on estimates of purchases.

Volume rebates, when earned, are recorded as a reduction in cost of sales or cost of inventory.

Cash Equivalents

The Company considers all highly liquid investments purchased with original maturities of three months or less to be cash equivalents. The Company’s cash equivalents
consist primarily of money market funds.

Financial  instruments  that  potentially  expose  us  to  concentrations  of  risk  consist  primarily  of  cash  and  cash  equivalents  and  accounts  receivable,  which  are  generally  not
collateralized. Our policy is to place our cash and cash equivalents with high quality financial institutions, in order to limit the amount of credit exposure. Accounts at each
institution are insured by the Federal Deposit Insurance Corporation (FDIC), up to $250,000. At December 31, 2021 and 2020, the Company had approximately $38 million
and $174 million, respectively, in excess of the FDIC insurance limit.

Securities

The Company classifies its commercial paper and debt securities as marketable securities. Marketable securities with available fair market values are stated at fair market
values. Unrealized gains and losses on these marketable securities are reported, net of applicable income taxes, in other comprehensive income. Realized gains or losses on
sale  of  marketable  securities  are  computed  using  primarily  the  moving  average  cost  and  reported  in  net  income.  For  the  year  ended  December  31,  2021,  there  were  no
significant unrealized gains or losses incurred.

Accounts Receivable, Notes Receivable and Concentration of Credit Risk

Accounts  receivable  are  stated  at  the  amount  the  Company  expects  to  collect  from  balances  outstanding  at  period-end,  based  on  the  Company’s  assessment  of  the  credit
history with customers having outstanding balances and current relationships with them. A reserve for uncollectable receivables is established when collection of amounts
due is deemed improbable. Indicators of improbable collection include client bankruptcy, client litigation, client cash flow difficulties or ongoing service or billing disputes.
Credit is generally extended on a short-term basis thus receivables do not bear interest. Interest on past due balances are subject to an interest charge of 1.5% per month.

Notes receivable are stated at the amount the Company expects to collect from balances outstanding at period-end, based on the Company’s assessment of the credit history
with customers having outstanding balances and current relationships with them. A reserve for uncollectable receivables is established when collection of amounts due is

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GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2021 and DECEMBER 31, 2020

2.    SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES, Continued

deemed improbable. Indicators of improbable collection include client bankruptcy, client litigation, client cash flow difficulties or ongoing service or billing disputes. A note
is  placed  on  non-accrual  status  when  management  determines,  after  considering  economic  and  business  conditions  and  collection  efforts,  that  the  note  is  impaired  or
collection of interest is doubtful. The accrual of interest on the instrument ceases when there is concern that principal or interest due according to the note agreement will not
be collected. Any payment received on such non-accrual notes are recorded as interest income when the payment is received. The note is reclassified as accrual-basis once
interest and principal payments become current. The Company periodically reviews the value of the underlying collateral for the note receivable and evaluates whether the
value  of  the  collateral  continues  to  provide  adequate  security  for  the  note.  Should  the  value  of  the  underlying  collateral  become  less  than  the  outstanding  principal  and
interest, the Company will determine whether an allowance is necessary. Any uncollectible interest previously accrued is also charged off.  As of December 31, 2021 and
2020, the Company believes the value of the underlying collateral for each of the notes to be sufficient and in excess of the respective outstanding principal and accrued
interest, net of recognized allowance.

Notes receivable generally have terms of 12 months to 18 months and bear interest from 9-12% per annum. Generally, product sales that are the basis for the note receivable
are collateral on the note receivable until the note is paid off.

We are exposed to credit risk in the normal course of business, primarily related to accounts and notes receivable. We are affected by general economic conditions in the
United States. To limit credit risk, management periodically reviews and evaluates the financial condition of its customers and maintains an allowance for doubtful accounts.
As of December 31, 2021 and 2020, we do not believe that we have significant credit risk.

Inventory

Inventory consists primarily of gardening supplies and materials and is recorded at the lower of cost (weighted average cost method) or net realizable value. The Company
periodically  reviews  the  value  of  items  in  inventory  and  provides  write-downs  or  write-offs  of  inventory  based  on  its  assessment  of  market  conditions.  Write-downs  and
write-offs are charged to cost of goods sold.

Property and Equipment

Property and equipment are carried at cost. Leasehold improvements are amortized using the straight-line method over the original term of the lease or the useful life of the
improvement, whichever is shorter. Renewals and betterment that materially extend the life of the asset are capitalized. With respect to constructed assets, all materials, direct
labor, contract services as well as certain indirect costs are capitalized. Expenditures for maintenance and repairs are charged against operations. Depreciation of property and
equipment is provided on the straight-line method for financial reporting purposes at rates based on the following estimated useful lives:

Vehicles
Buildings
Furniture and fixtures
Computers and equipment
Leasehold improvements

Software and Website Development Costs

Estimated Lives
5 years
20 years
5-7 years
3-5 years
5 years not to exceed lease
term

The Company accounts for the costs of computer software obtained or developed for internal use in accordance with FASB ASC 350, Intangibles — Goodwill and Other.
Computer software development costs and website development costs are expensed as incurred, except for internal use software or website development costs that qualify for
capitalization as described below, and include certain employee related expenses, including salaries, bonuses, benefits

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GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2021 and DECEMBER 31, 2020

2.    SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES, Continued

and stock-based compensation expenses; costs of computer hardware and software; and costs incurred in developing features and functionality. These capitalized costs are
included in property and equipment on the consolidated balance sheets.

•

•

•

The Company expenses costs incurred in the preliminary project and post-implementation stages of software development and capitalizes costs incurred in the
application development stage and costs associated with significant enhancements to existing internal use software applications.

Software costs are amortized using the straight-line method over an estimated useful life of three years commencing when the software project is ready for its
intended use.

Costs incurred related to less significant modifications and enhancements as well as maintenance are expensed as incurred. 

Intangible Assets Acquired in Business Combinations

The Company values assets acquired and liabilities assumed on each acquisition accounted for as a business combination, and allocates the purchase price to the tangible and
intangible  assets  acquired  and  liabilities  assumed  based  on  its  best  estimate  of  fair  value. Acquired  intangible  assets  include  trade  names,  customer  relationships,  non-
compete agreements, and intellectual property. The Company determines the appropriate useful life of intangible assets by performing an analysis of cash flows based on
historical  experience  of  the  acquired  businesses.  Intangible  assets  are  amortized  over  their  estimated  useful  lives  based  on  the  pattern  in  which  the  economic  benefits
associated with the asset are expected to be consumed, which to date has approximated the straight-line method of amortization. The estimated useful lives for trade names,
customer relationships, non-compete agreements, and intellectual property are generally, five to six years.

Goodwill

Goodwill represents the excess of purchase price over the fair value of net assets. Goodwill is not amortized but is reviewed for potential impairment on an annual basis, or if
events or circumstances indicate a potential impairment, at the reporting unit level. The Company’s review for impairment includes an assessment of qualitative factors to
determine whether it is more likely than not that the fair value of a reporting unit is less than its carrying value, including goodwill. If it is determined that it is more likely
than not that the fair value of a reporting unit is less than its carrying value, including goodwill, a quantitative goodwill impairment test is performed, which compares the fair
value of the reporting unit with its carrying amounts, including goodwill. If the fair value of the reporting unit exceeds its carrying amount, goodwill of the reporting unit is
considered not impaired. However, if the carrying amount of the reporting unit exceeds its fair value, additional procedures must be performed. That additional procedure
compares the implied fair value of the reporting unit’s goodwill with the carrying amount of that goodwill. An impairment loss is recorded to the extent that the carrying
amount of goodwill exceeds its implied fair value.

Long-lived assets

The  Company  reviews  the  recoverability  of  long-lived  assets,  including  buildings,  furniture  and  fixtures,  computers  and  equipment,  leasehold  improvements,  and  other
intangible assets, when events or changes in circumstances occur that indicate the carrying value of the asset may not be recoverable. The assessment of possible impairment
is  based  on  the  ability  to  recover  the  carrying  value  of  the  asset  from  the  expected  future  pretax  cash  flows  (undiscounted  and  without  interest  charges)  of  the  related
operations. If these cash flows are less than the carrying value of such asset, an impairment loss is recognized for the difference between estimated fair value and carrying
value. The measurement of impairment requires management to make estimates of these cash flows related to long-lived assets, as well as other fair value determinations. As
of December 31, 2021, there were no indicators of impairment.

Leases

We account for leases in accordance with the FASB ASC 842, Leases. We assess whether an arrangement is a lease at inception. Leases with an initial term of 12 months or
less are not recorded on the balance sheet. We have elected the practical expedient to not separate lease and non-lease components for all assets. Operating lease assets and
operating

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GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2021 and DECEMBER 31, 2020

2.    SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES, Continued

lease  liabilities  are  calculated  based  on  the  present  value  of  the  future  minimum  lease  payments  over  the  lease  term  at  the  lease  start  date. As  most  of  our  leases  do  not
provide an implicit rate, we use our incremental borrowing rate based on the information available at the lease start date in determining the present value of future payments.
The operating lease asset is increased by any lease payments made at or before the lease start date and reduced by lease incentives and initial direct costs incurred. The lease
term  includes  options  to  renew  or  terminate  the  lease  when  it  is  reasonably  certain  that  we  will  exercise  that  option.  The  exercise  of  lease  renewal  options  is  at  our  sole
discretion. The depreciable life of lease assets and leasehold improvements are limited by the lease term. Lease expense for operating leases is recognized on a straight-line
basis over the lease term.

Fair Value Measurements

Fair value is defined as the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the
asset or liability in an orderly transaction between market participants on the measurement date. Valuation techniques used to measure fair value must maximize the use of
observable inputs and minimize the use of unobservable inputs. Financial assets and liabilities carried at fair value are to be classified and disclosed in one of the following
three levels of the fair value hierarchy, of which the first two are considered observable and the last is considered unobservable:

•

•

•

Level 1—Quoted prices in active markets for identical assets or liabilities.

Level 2—Observable inputs (other than Level 1 quoted prices), such as quoted prices in active markets for similar assets or liabilities, quoted prices in markets that
are not active for identical or similar assets or liabilities, or other inputs that are observable or can be corroborated by observable market data.

Level 3—Unobservable inputs that are supported by little or no market activity and that are significant to determining the fair value of the assets or liabilities,
including pricing models, discounted cash flow methodologies and similar techniques.

To the extent that the valuation is based on models or inputs that are less observable or unobservable in the market, the determination of fair value requires more judgment.
Accordingly, the degree of judgment exercised by the Company in determining fair value is greatest for instruments categorized in Level 3. A financial instrument’s level
within the fair value hierarchy is based on the lowest level of any input that is significant to the fair value measurement.

The  carrying  amounts  of  cash  and  cash  equivalents,  accounts  receivable,  accounts  payable  and  all  other  current  liabilities  approximate  fair  values  due  to  their  short-term
nature. The fair value of notes receivable approximates the outstanding balance and are reviewed for impairment at least annually. The fair value of impaired notes receivable
are determined based on estimated future payments discounted back to present value using the notes effective interest rate.

Cash equivalents
Marketable securities
Notes receivable impaired

Level
2
2
3

December 31, 2021
41,372 
$
39,793 
$
978 
$

December 31, 2020

177,912 
— 
874 

For  the  Level  3  assets  measured  at  fair  value  on  a  non-recurring  basis  at  December  31,  2021,  the  significant  unobservable  inputs  include  the  notes  receivable  effective
interest rates of 8% to 10%.

Income Taxes

The Company accounts for income taxes in accordance with FASB ASC 740, Income Taxes, which requires the recognition of deferred tax assets and liabilities for future tax
consequences attributable to differences between the financial statement carrying amounts of existing assets and liabilities and their respective tax basis and tax credit carry
forwards. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are
expected  to  be  recovered  or  settled.  The  effect  on  deferred  tax  assets  and  liabilities  of  a  change  in  tax  rates  is  recognized  in  operations  in  the  period  that  includes  the
enactment date.

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Table of Contents

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2021 and DECEMBER 31, 2020

2.    SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES, Continued

Valuation allowances are established to reduce deferred tax assets to the amount that will more likely than not be realized. To the extent that a determination was made to
establish or adjust a valuation allowance, the expense or benefit is recorded in the period in which the determination is made.

From time to  time,  the  Company  engages  in  transactions  in  which  the  tax  consequences  may  be  subject  to  uncertainty.  Significant  judgment  is  required  in  assessing  and
estimating the tax consequences of these transactions. The Company prepares and files tax returns based on its interpretation of tax laws and regulations. In the normal course
of business, the tax returns are subject to examination by various taxing authorities. Such examinations may result in future tax, interest and penalty assessments by these
taxing authorities. In determining the Company’s income tax provision for financial reporting purposes, the Company establishes a reserve for uncertain income tax positions
unless such positions are determined to be more likely than not of being sustained upon examination, based on their technical merits. That is, for financial reporting purposes,
the  Company  only  recognizes  tax  benefits  taken  on  the  tax  return  that  the  Company  believes  are  more  likely  than  not  of  being  sustained  upon  examination.  There  is
considerable judgment involved in determining whether a position taken on the tax return is more likely than not of being sustained.

The Company adjusts its tax reserve estimates periodically because of ongoing examinations by, and settlements with, the various taxing authorities, as well as changes in
tax laws, regulations and interpretations. The consolidated income tax provision of any given year includes adjustments to prior year income tax accruals that are considered
appropriate and any related estimated interest and penalties. The Company’s policy is to recognize, when applicable, interest and penalties on uncertain income tax positions
as part of its income tax provision

Advertising

The Company expenses advertising and promotional costs when incurred. Advertising and promotional expenses for the years ended December 31, 2021, 2020, and 2019
amounted to $4.0 million, $996 thousand, and $737 thousand respectively.

Earnings Per Share

The Company computes net earnings per share under Accounting Standards Codification subtopic 260-10, Earnings Per Share (“ASC 260-10”). Basic earnings or loss per
share (“EPS”) is computed by dividing net income (loss) available to common stockholders by the weighted average number of common shares outstanding for the period.
Diluted  EPS  is  computed  by  dividing  net  income  by  the  weighted-average  of  all  potentially  dilutive  shares  of  common  stock  that  were  outstanding  during  the  periods
presented. 

The  treasury  stock  method  is  used  in  calculating  diluted  EPS  for  potentially  dilutive  stock  options,  restricted  stock  and  share  purchase  warrants,  which  assumes  that  any
proceeds received from the exercise of in-the-money stock options, restricted stock and share purchase warrants, would be used to purchase common shares at the average
market price for the period.

Stock Based Compensation

The Company records stock-based compensation in accordance with FASB ASC Topic 718, Compensation-Stock Compensation (“ASC 718”). The Company estimates the
fair value of stock options and warrants using the Black-Scholes option pricing model. The fair value of stock options and warrants granted is recognized as an expense over
the requisite service period. Stock-based compensation expense for all share-based payment awards is recognized using the straight-line single-option method.

The  Black-Scholes  option  pricing  model  requires  subjective  assumptions,  including  future  stock  price  volatility  and  expected  time  to  exercise,  which  greatly  affect  the
calculated values. The expected term of options granted is derived from historical data on employee exercises and post-vesting employment termination behavior. The risk-
free rate selected to value any particular grant is based on the U.S. Treasury rate that corresponds to the expected life of the grant effective as of the date of the grant. The
expected volatility is based on the historical volatility of the Company’s stock price. These factors could change in the future, affecting the determination of stock-based
compensation expense in future periods.

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Table of Contents

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2021 and DECEMBER 31, 2020

3.    RECENT ACCOUNTING PRONOUNCEMENTS

From  time  to  time,  the  Financial Accounting  Standards  Board  (“FASB”)  or  other  standard  setting  bodies  issue  new  accounting  pronouncements.  Updates  to  the  FASB
Accounting  Standards  Codification  are  communicated  through  issuance  of  an  Accounting  Standards  Update  (“ASU”).  We  have  implemented  all  new  accounting
pronouncements that are in effect and that may impact our financial statements. We have evaluated recently issued accounting pronouncements and determined that there is
no material impact on our financial position or results of operations. 

Recently Adopted Accounting Pronouncements

As of January 1, 2019, the Company adopted the FASB ASU 2016-2, Leases (ASC 842), which introduces the balance sheet recognition of lease assets and lease liabilities
by lessees for those leases classified as operating leases under previous guidance. The Company has adopted the new lease standard using the new transition option issued
under  the  amendments  in ASU  2018-11, Leases,  which  allowed  the  Company  to  continue  to  apply  the  legacy  guidance  in ASC  840, Leases,  in  the  comparative  periods
presented in the year of adoption. The Company elected the package of practical expedients permitted under the transition guidance within the new standard, which among
other things, allowed the Company to carry forward the historical lease classification. The Company made an accounting policy election to keep leases with an initial term of
12 months or less off the balance sheet. The Company will recognize those lease payments on a straight-line basis over the lease term. The impact of the adoption was an
increase to the Company’s operating lease assets and liabilities on January 1, 2019 of $3.2 million.

Recently Issued Accounting Pronouncements – Pending Adoption

In June 2016, the FASB issued ASU No. 2016-13, “Financial Instruments — Credit Losses (Topic 326),” changing the impairment model for most financial instruments by
requiring  companies  to  recognize  an  allowance  for  expected  losses,  rather  than  incurred  losses  as  required  currently  by  the  other-than-temporary  impairment  model.  The
ASU will apply to most financial assets measured at amortized cost and certain other instruments, including trade and other receivables, loans, available-for-sale and held-to-
maturity debt securities, net investments in leases, and off-balance-sheet credit exposures. The Company is in the process of evaluating the impact of this standard.

4.    REVENUE RECOGNITION

Disaggregation of Revenues

The following table disaggregates revenue by source:

Sales at company owned stores
Distribution
E-commerce sales

Total Revenues

Contract Balances

Year Ended December
31,
2021

Year Ended
December 31,
2020

Year Ended
December 31,
2019

$

$

369,199  $
17,087 
36,203 
422,489  $

182,736  $
— 
10,629 

193,365  $

74,970 
— 
4,764 

79,734 

Depending on the timing of when a customer takes possession of product and when a customer makes payments for such product, the Company recognizes a customer trade
receivable (asset) or a customer deposit (liability). The difference between the opening and closing balances of the Company’s customer trade receivables and the customer
deposit  liability  results  from  timing  differences  between  the  Company’s  performance  and  the  customer’s  payment  and  due  to  the  acquisitions  for  the  years  ended
December 31, 2021 and 2020.

F-17

Table of Contents

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2021 and DECEMBER 31, 2020

4.    REVENUE RECOGNITION, Continued

The opening and closing balances of the Company’s customer trade receivables and customer deposit liability are as follows:

Opening balance, 1/1/2021
Closing balance, 12/31/2021

Increase (decrease)

Opening balance, 1/1/2020
Closing balance, 12/31/2020

Increase (decrease)

Receivables

Customer Deposit
Liability

7,713 
8,181 

468 

4,455 
7,713 

3,258 

$

$

$

$

5,155 
11,686 

6,531 

2,504 
5,155 

2,651 

$

$

$

$

The Company also has customer trade receivables under longer term financing arrangements at interest rates ranging from 8% to 12% with repayment terms ranging for 12 to
18 months. Notes receivable at December 31, 2021 and 2020 are as follows: 

Note receivable
Allowance for losses

Notes receivable, net

The following table summarizes changes in notes receivable balances that have been deemed impaired.

Note receivable
Allowance for loses

Notes receivable, net

December 31, 2021

December 31, 2020

2,962  $
(522)

2,440  $

4,104 
(292)

3,812 

December 31,
2021

December 31,
2020

1,500  $
(522)

978 

1,166 
(292)

874 

$

$

$

$

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Table of Contents

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2021 and DECEMBER 31, 2020

5.    PROPERTY AND EQUIPMENT

Property and equipment at December 31, 2021 and 2020 consists of the following:

Vehicles
Buildings
Leasehold improvements
Furniture, fixtures and equipment
Capitalized software
Construction-in-progress

Accumulated depreciation and amortization

Property and equipment, net

$

December 31,

2021

2020

2,258  $
1,187 
9,186 
10,992 

4,753 
2,948 
31,324 
(7,208)

1,342 
477 
1,988 
5,739 

1,163 
— 
10,709 
(3,293)

$

24,116  $

7,416 

Depreciation expense was $3.7 million, $1.6 million, and $1.0 million for the years ended December 31, 2021, 2020, and 2019, respectively.

6.    GOODWILL AND INTANGIBLE ASSETS

The changes in goodwill are as follows:

Balance, beginning of period
Goodwill additions and measurement period adjustments

Balance, end of period

December 31,
2021

December 31,
2020

$
$

$

62,951  $
62,450  $

125,401  $

17,799 
45,152 

62,951 

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Table of Contents

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2021 and DECEMBER 31, 2020

A summary of intangible assets as of follows:

Tradenames
Patents, trademarks
Customer relationships
Non-competes
Intellectual property

Weighted-Average
Amortization Period
of Intangible Assets
as of December 31, 2021
(in years)
4.15 years
4.08 years
5.30 years
3.74 years
4.16 years

Intangible assets on the Company’s consolidated balance sheets consist of the following:

December 31, 2021

December 31, 2020

Gross 
Carrying 
Amount

Accumulated 
Amortization

Gross 
Carrying 
Amount

Accumulated 
Amortization

Tradenames
Patents, trademarks
Customer relationships
Non-competes
Intellectual property

$

$

28,300  $
100 
25,175 
1,384 

2,065 
57,024  $

(4,948)
(42)
(3,055)
(233)

(344)
(8,622)

$

$

13,923  $
100 
6,297 
796 

— 
21,116  $

Amortization expense for the years ended December 31, 2021, 2020, and 2019 was $8.9 million, $789 thousand, and $5 thousand respectively.

Future amortization expense is as follows:

2022
2023
2024
2025
2026
Thereafter

Total

F-20

(398)
(9)
(138)
(22)

— 
(567)

10,597 
10,596 
10,590 
10,206 
5,159 
1,254 

48,402 

$

$

Table of Contents

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2020 and DECEMBER 31, 2019

7.

INCOME TAXES

The provision (benefit) for income taxes for the years ended December 31, 2021 and 2020 consisted of the following:

Income Tax Expense (benefit)

Current federal tax expense (benefit)

Federal
State

Deferred tax (benefit)

Federal
State
Valuation allowance

Total

December 31,
2021

Year Ended
December 31,
2020

December 31,
2019

$

$

(115) $
949 

1,473 
136 
— 
2,443  $

$

1,732 
768 

1,706 
227 
(1,182)
3,251 

$

479 
— 

(479)
— 
— 
— 

A summary of deferred tax assets and liabilities as of December 31, 2021 and 2020 is as follows:

Deferred tax assets:

Deferred right to use lease liabilities
Stock based compensation
Inventory reserves
Warranty reserves
Accruals and other

Deferred tax liabilities:

Deferred right to use lease assets
Accumulated depreciation and amortization

Deferred tax asset (liability)
Valuation Allowance

Deferred tax asset (liability), net

Year Ended

December 31,
2021

December 31,
2020

11,573 
974 
239 
128 
1,266 
14,180 

(11,147)
(5,392)
(16,539)
(2,359)
— 
(2,359) $

$

3,249 
757 
236 
146 
180 
4,568 

(3,147)
(2,171)
(5,318)
(750)
— 
(750)

We recorded a valuation allowance against all of our deferred tax assets as of December 31, 2019. Given our current earnings and anticipated future earnings, we believe that
there  was  sufficient  positive  evidence  available  that  allowed  us  to  reach  the  conclusion  that  the  valuation  allowance  was  no  longer  be  needed  as  of  December  31,  2020.
Release  of  the  valuation  allowance  in  2020  resulted  in  the  recognition  of  certain  deferred  tax  assets  and  a  decrease  to  income  tax  expense  for  the  period  the  release  is
recorded.

As  of  December  31,  2021  and  2020  the  Company  had  cumulative  state  net  operating  loss  carryforwards  of  $1.6  million  and  $0.1  million.  State  net  operating  loss
carryforwards will begin to expire in calendar year 2036.

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Table of Contents

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2021 and DECEMBER 31, 2020

The differences between the U.S. Federal statutory income tax rate and the Company’s effective tax rate were as follows for the years ended December 31, 2021 and 2020,
and 2019:

Federal statutory tax rate
State and local income taxes (net of federal tax benefit)

Other
Stock-based compensation
Return to provision adjustments
Valuation allowance

8. LONG-TERM DEBT

2021

Years Ended December 31,
2020

2019

21 %
7 %
28 %

— %
(8)%
(4)%
— %
16 %

21 %
6 %
27 %

6 %
7 %
12 %
(14)%
38 %

21 %
4 %
25 %

— %
— %
— %
(25)%
— %

Long term debt is as follows:
Wells Fargo Equipment Finance, interest at 3.5% per annum, payable in monthly installments of $518.96 beginning April 2016

through March 2021, secured by warehouse equipment with a book value of $25,437

Notes  payable  issued  in  connection  with  seller  financing  of  assets  acquired,  interest  at 8.125%,  payable  in 60  installments  of

$8,440, due August 2023

Less Current Maturities

Total Long-Term Debt

Debt maturities as of December 31, 2021 are as follows:
2022
2023

December 31,

2021

2020

$

$

$

—  $

158 
158  $
(92)
66  $

$

$

1 

240 
241 
(83)
158 

92 
66 
158 

Interest expense for the years ended December 31, 2021, 2020, and 2019 was $43 thousand, $14 thousand, and $45 thousand, respectively.

9. LEASES

We determine if a contract contains a lease at inception. Our material operating leases consist of retail and warehouse locations as well as office space. Our leases generally
have  remaining  terms  of 1-7 years, most of which include options to extend the leases for additional 3  to 5-year periods. Generally, the lease term is the minimum of the
noncancelable period of the lease or the lease term inclusive of reasonably certain renewal periods.

Operating lease assets and liabilities are recognized at the lease commencement date. Operating lease liabilities represent the present value of lease payments not yet paid.
Operating lease assets represent our right to use an underlying asset and are based upon the operating lease liabilities adjusted for prepayments or accrued lease payments,
initial direct costs, lease incentives, and impairment of operating lease assets. To determine the present value of lease

F-22

Table of Contents

9.    LEASES, Continued

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2021 and DECEMBER 31, 2020

payments not yet paid, we estimate incremental secured borrowing rates corresponding to the maturities of the leases. Our leases typically contain rent escalations over the
lease term. We recognize expense for these leases on a straight-line basis over the lease term.

We have elected the practical expedient to account for lease and non-lease components as a single component for our entire population of leases.

Short-term expenses include only those leases with a term greater than one month and 12 months or less, and expense is recognized on a straight-line basis over the lease
term.  Leases  with  an  initial  term  of  12  months  or  less,  that  do  not  include  an  option  to  purchase  the  underlying  asset  that  we  are  reasonably  certain  to  exercise,  are  not
recorded on the balance sheet.

Lease expense is recorded within our consolidated statements of operations based upon the nature of the assets. Where assets are used to directly serve our customers, such as
facilities  dedicated  to  customer  contracts,  lease  costs  are  recorded  in  “store  operating  costs.”  Facilities  and  assets  which  serve  management  and  support  functions  are
expensed through general and administrative expenses.

Right to use assets, operating lease assets

Current lease liability
Non-current lease liability

Weighted average remaining lease term
Weighted average discount rate

Operating lease costs
Variable lease costs
Short-term lease costs

Total operating lease costs

The following table presents the maturity of the Company’s operating lease liabilities as of December 31, 2021:

2022
2023
2024
2025
2026
Thereafter
Total lease payments
Less: Imputed interest

Lease Liability at December 31, 2021

F-23

December 31,
2021

December 31,
2020

$

$

$

43,730  $

6,858  $

38,546 
45,404  $

12,088 

3,001 
9,479 
12,480 

December 31,
2021

December 31,
2020

7.1 years
6.5  %

3.5 years
7.6  %

Year Ended December 31,
2020
2021

$

$

8,205  $
2,130
205
10,540  $

$

$

2,801 
1,071
95
3,967 

9,544 
9,024 
7,818 
6,875 
5,324 
18,466 
57,051 
(11,647)
45,404 

Table of Contents

10.    CONVERTIBLE DEBT, Continued

10. CONVERTIBLE DEBT

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2021 and DECEMBER 31, 2020

On January 12, 2018, the Company completed a private placement of a total of 36 units of the Company’s securities at the price of $250,000 per unit pursuant to Section 4(a)
(2)  of  the  Securities Act  of  1933,  as  amended  (the  “Securities Act”)  and  Rule  506  of  Regulation  D  promulgated  thereunder.  Each  unit  consisted  of  (i)  a  . 1%  unsecured
convertible promissory note of the principal amount of 250,000, and (ii) a 3-year warrant entitling the holder to purchase 37,500 shares of the Company’s common stock, par
value $.001 per share, at a price of $.01 per share or through cashless exercise.

The convertible debt had a maturity date of January 12, 2021 and the principal balance and any accrued interest was convertible by the holder at any time into common stock
of the Company at conversion price of $3.00 a share. Principal due and interest accrued on the notes automatically converted into shares of common stock, at the conversion
price, if at any time during the term of the notes, commencing twelve (12) months from the date of issuance, the common stock trades minimum daily volume of at least
50,000 shares for twenty (20) consecutive days with a volume weighted average price of at least $4.00 per share.

During  the  year  ended  December  31,  2019,  convertible  debt  and  accrued  interest  of  $2.4  million,  net  of  unamortized  debt  discount  of  $675  thousand,  was  converted  into
1,258,608 shares of common stock at the conversion rate of $3.00 per share. As of December 31, 2019, there was no convertible debt remaining.

There was no amortization of debt discount for the years ended December 31, 2021 and 2020. Amortization of debt discount for the years ended December 31, 2019, was
$0.4 million.

At December 31, 2021 and 2020 there were 93,750 and 93,750 warrants outstanding, respectively, related to the issuance of convertible debt.

11. SHARE BASED PAYMENTS

The Company maintains long-term incentive plans for employee, non-employee members of our Board of Directors, and consultants. The Plans allows us to grant equity-
based compensation awards, including stock options, stock appreciation rights, performance share units, restricted stock units, restricted stock awards, or a combination of
awards (collectively, share-based awards).

On  March  6,  2014,  the  Company’s  Board  of  Directors  (the  “Board”)  approved  the  2014  Equity  Incentive  Plan  (“2014  Plan”)  pursuant  to  which  the  Company  may  grant
incentive, non-statutory options, stock appreciation rights, restricted stock, restricted stock units, performance shares, performance units and other stock or cash awards to
employees, nonemployee members of our Board, consultants and other independent advisors who provide services to the Company. The maximum shares of common stock
which may be issued over the term of the 2014 Plan shall not exceed 2,500,000 shares. Awards under the 2014 Plan are made by the Board or a committee designated by the
Board. Options under the 2014 Plan are to be issued at the market price of the stock on the day of the grant except to those issued to holders of 10% or more of the Company's
common stock which is required to be issued at a price not less than 110% of the fair market value on the day of the grant. Each option is exercisable at such time or times,
during such period and for such numbers of shares shall be determined by the plan administrator. No option may be exercisable for more than ten years (five years in the case
of an incentive stock option granted to a 10% stockholder) from the date of grant.

On January 7, 2018, the Board adopted the 2018 Equity Compensation Plan (the “2018 Plan”) and on April 20, 2018, the shareholders approved the 2018 Plan. On February
7,  2020,  the  Board  approved  the  amendment  and  restatement  of  the  2018  Plan  to  increase  the  number  of  shares  issuable  thereunder  from 2,500,000  to 5,000,000,  which
amendment was approved by shareholders on May 11, 2020. The 2018 Plan will be administered by the Board. The Board may grant options to purchase shares of common
stock, stock appreciation rights, restricted stock units, restricted or unrestricted shares of common stock, performance shares, performance units, other cash-based awards
and other stock-based awards. The Board also has broad authority to determine the terms and conditions of each option or other kind of equity award, adopt, amend and
rescind rules and regulations for the administration of the 2018 Plan and amend or modify outstanding options, grants and awards.

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Table of Contents

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2021 and DECEMBER 31, 2020

No options, stock purchase rights or awards may be made under the 2018 Plan on or after the ten-year anniversary of the adoption of the 2018 Plan by the Board, but the 2018
Plan will continue thereafter while previously granted options, stock appreciation rights or awards remain subject to the 2018 Plan. Options granted under the 2018 Plan may
be either "incentive stock options" that are intended to meet the requirements of Section 422 of the Internal Revenue Code of 1986, as amended (the "Code") or "nonstatutory
stock  options"  that  do  not  meet  the  requirements  of  Section  422  of  the  Code.  The  Board  will  determine  the  exercise  price  of  options  granted  under  the  2018  Plan.  The
exercise price of stock options may not be less than the fair market value, on the date of grant, per share of our common stock issuable upon exercise of the option (or 110%
of  fair  market  value  in  the  case  of  incentive  options  granted  to  a  10%  stockholder).  No  option  may  be  exercisable  for  more  than ten years (five years  in  the  case  of  an
incentive stock option granted to a 10% stockholder) from the date of grant.

The Company accounts for share-based payments through the measurement and recognition of compensation expense for share-based payment awards made to employees
and directors of the Company, including stock options and restricted shares. The Company also issues share based payments in the form of common stock warrants to non-
employees.

The following table presents share-based payment expense for the years ended December 31, 2021, 2020, and 2019.

Restricted stock
Stock options
Warrants

Total

2021

December 31,
2020

2019

$

$

4,349  $
781 
1,455 
6,585  $

5,164  $
2,251 
441 
7,856  $

1,420 
1,071 
— 
2,491 

As of December 31, 2021, the Company had approximately $7.9 million of unamortized share-based compensation for option awards and restricted stock awards, which is
expected to be recognized over a weighted average period of 2.9 years. As of December 31, 2021, the Company also had approximately $2.5 million of unamortized share-
based compensation for common stock warrants issued to consultants, which is expected to be recognized over a weighted average period of 1.91 years.

Restricted Stock

The Company issues shares of restricted stock to eligible employees, which are subject to forfeiture until the end of an applicable vesting period. The awards generally vest
on the second or third anniversary of the date of grant, subject to the employee’s continuing employment as of that date. Restricted stock is valued using market value on the
grant date.

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Table of Contents

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2021 and DECEMBER 31, 2020

Restricted stock activity for the years ended December 31, 2021 and 2020 is presented in the following table:

Shares

Nonvested, January 1, 2020
Granted
Vested
Forfeited
Nonvested, December 31, 2020
Granted
Vested
Forfeited

Nonvested, December 31, 2021

Stock Option

Awards issued under the 2014 and 2018 Plan as of December 31, 2021 are summarized below:

Total shares available for issuance pursuant to the 2014 Plan
Options outstanding, December 31 2021
Total options exercised under 2014 Plan
Total shares issued pursuant to the 2014 Plan

Awards available for issuance under the 2014 Plan, December 31, 2021

Total shares available for issuance pursuant to the 2018 Plan, as amended
Options outstanding, December 31 2021
Total options exercised under 2018 Plan
Total shares issued pursuant to the 2018 Plan

Awards available for issuance under the 2018 Plan, December 31, 2021

Weighted Average
Grant Date Fair Value
3.82 
4.90 
5.16 
4.15 
4.51 
36.98 
8.47 
18.54 
20.19 

204  $

1,293 
(800)
(67)
630  $
265 
(360)
(51)
484  $

2021

2021

2,500 
(20)
(2,089)
(375)
16

5,000 
(886)
(964)
(1,452)
1,698 

The fair value of each stock option and warrant granted is estimated on the grant date using the Black-Scholes option valuation model. The assumptions used to calculate the
fair value of options and warrants granted are evaluated and revised, as necessary, to reflect market conditions and the Company’s experience. Stock options and warrants are
expensed on a straight-line basis over the vesting period, which is considered to be the requisite service period. There were no options or warrants issued during 2021.

F-26

 
Table of Contents

Expected volatility
Expected dividends
Expected term
Risk-free rate

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2021 and DECEMBER 31, 2020

2021

2020

2019

N/A
N/A
N/A
N/A

77.75-80.7%
None
2-5 years
1.64-1.75%

87.8-92.70%
None
2-5 years
1.64  %

Options outstanding pursuant to 2014 Plan
Options outstanding pursuant to 2018 Plan
Options issued outside of 2014 and 2018 Plans

Total options outstanding December 31, 2021

20 
886 
— 
906 

The table below summarizes all the options granted by the Company during years ended December 31, 2021 and 2020: 

Options

Outstanding at January 1, 2020
Granted
Exercised
Forfeited or expired

Outstanding at December 31, 2020

Vested and exercisable at December 31, 2020

Outstanding at January 1, 2021
Granted
Exercised
Forfeited or expired

Outstanding at December 31, 2021

Vested and exercisable at December 31, 2021

Liability Awards

Shares

Weighted-
Average Exercise
Price

Weighted- Average
Remaining
Contractual Term

Weighted-
Average Grant Date
Fair Value

1,925  $
892  $
(984) $
(30) $
1,803  $

1,058  $

1,803  $
0  $
(822) $
(75) $
906  $

836  $

2.71 
4.75 
2.59 
2.75 
3.92 

3.55 

3.92 
0.00 
3.20 
7.60 
4.38 

4.36 

3.60 years

3.47 years

3.13 years

3.47 years

2.85 years

2.81 years

$
$
$
$

$

$

$
$
$
$

$

$

1.71 
2.67 
1.35 
1.63 

2.38 

2.00 

2.38 
0.00 
1.71 
4.53 

2.45 

2.45 

The Company issued stock awards classified as liabilities based on guidance set forth at ASC 480-10-25 and ASC 718-10-25. These awards entitled the employees to receive
a specified dollar value of common stock on the vesting date and generally vested between 8  and 14 months, subject to the employee’s continuing employment as of that
date. Due to their short-term nature these awards were all valued at the face value of the award. All liability awards vested at December 31, 2021 and resulted in the issuance
of 34,538 shares of common stock. The expense related to the liability awards for the years ended December 31, 2021 and 2020, was $0.7 million and $29.9 thousand. There
was zero expense related to liability awards for the year ended December 31, 2019.

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Table of Contents

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2021 and DECEMBER 31, 2020

12. STOCK PURCHASE WARRANTS

A summary of the status of the Company’s outstanding stock warrants as of December 31, 2021 and 2020 is as follows:

Outstanding January 1, 2020
Granted/issued
Exercised
Forfeited
Outstanding December 31, 2020

Granted/issued
Exercised
Forfeited

Outstanding December 31, 2021

13. EARNINGS PER SHARE

Weighted Average
Exercise 
Price

3,714  $
305  $
(2,469) $
(250) $
1,300  $
0  $
(969) $
0  $
331  $

3.25 
24.66 
3.05 
5.75 
8.03 
0.00 
2.84 
0.00 
22.14 

The following table sets forth the composition of the weighted-average shares (denominator) used in the basic and dilutive earnings per share computation for the years
ended December 31, 2021, 2020, and 2019. For the year ended December 31, 2021, there were no anti-dilutive shares outstanding that were excluded from the dilutive
income per share calculation. For the years ended December 31, 2020 and 2019, options to purchase 30 thousand and 220 thousand shares of common stock were excluded
from the dilutive income per share calculation because including such shares would be anti-dilutive.

Net income
Weighted-average shares outstanding, basic
Effect of dilutive outstanding warrants and stock options

Weighted-average shares outstanding, dilutive

Basic income per share

Dilutive income per share

14. EMPLOYEE BENEFIT PLAN

2021

Year Ended December 31,
2020

2019

12,786  $

5,328  $

59,223 
1,241 
60,464 

0.22  $

0.21  $

43,945 
2,511 
46,456 

0.12  $

0.11  $

1,322 

32,834 
1,076 
33,910 

0.04 

0.04 

$

$

$

The  Company  has  a  401(k)  Savings  Retirement  Plan  that  covers  substantially  all  full-time  employees  who  meet  the  plan’s  eligibility  requirements  and  provides  for  an
employee  elective  contribution.  The  Company  made  matching  contributions  to  the  plan  of  $419  thousand, $169  thousand,  and  $83  thousand  for  the  years  ended
December 31, 2021, 2020, and 2019, respectively.

15. VENDOR CONCENTRATIONS

One supplier represented 28% of our total vendor purchases for the year ended December 31, 2021, and two suppliers represented 41% and 51% of our total vendor purchases
for the years ended December 31, 2020 and 2019, respectively. Although the Company expects to maintain relationships with these vendors, the loss of either supplier would
not be expected to have a material adverse impact on our business, because of the competitive nature of the products that we sell.

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Table of Contents

16. ACQUISITIONS

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2021 and DECEMBER 31, 2020

The Company accounts for acquisitions in accordance with ASC 805 “Business Combinations.” Assets acquired and liabilities assumed are recorded in the accompanying
consolidated balance sheets at their estimated fair values, as of the acquisition date. For all acquisitions, the preliminary allocation of the purchase price was based upon a
preliminary valuation, and the Company’s estimates and assumptions are subject to change within the measurement period as valuations are finalized. Any changes to these
estimates may have a material impact on the Company’s operating results or financial position. The Company has made adjustments to the preliminary valuations of the
acquisition  based  on  valuation  analysis  prepared  by  independent  third-party  valuation  consultants.  During  the  year  ended  December  31,  2021,  our  measurement  period
adjustments included reducing intangible assets by $1.0 million and increasing goodwill by the same amount. As a result of these measurement period adjustments, we made
an  insignificant  reduction  in  amortization  expense  which  is  included  in  the  income  statement. All  acquisition  costs  are  expensed  as  incurred  and  recorded  in  general  and
administrative expenses in the consolidated statements of operations. Acquisition costs were approximately $0.7 million, $0.2 million, and $0.1 million for the years ended
December 31, 2021, 2020, and 2019.

2021 Acquisitions

On  January  25,  2021,  the  Company  purchased  the  assets  of  Indoor  Garden  &  Lighting,  Inc,  a two-store  chain  of  hydroponic  and  equipment  and  indoor  gardening  supply
stores  serving  the  Seattle  and  Tacoma,  Washington  area.  The  total  consideration  for  the  purchase  of  Garden  &  Lighting  was  approximately  $ 1.7  million,  including
approximately $1.2 million in cash and common stock valued at approximately $0.5  million. Acquired  goodwill represents the value expected to rise from organic growth
and an opportunity to expand into a well-established market for the Company.

On February 1, 2021, the Company purchased the assets of J.A.R.B., Inc d/b/a Grow Depot Maine, a two-store chain in Auburn and Augusta, Maine. The total consideration
for  the  purchase  of  Grow  Depot  Maine  was  approximately  $2.1  million,  including  approximately  $1.7  million  in  cash  and  common  stock  valued  at  approximately  $0.4
million. Acquired goodwill represents the value expected to rise from organic growth and an opportunity to expand into a well-established market for the Company.

On  February  15,  2021,  the  Company  purchased  the  assets  of  Grow  Warehouse  LLC,  a four-store  chain  of  hydroponic  and  organic  garden  stores  in  Colorado  (3)  and
Oklahoma  (1).  The  total  consideration  for  the  purchase  of  Grow  Warehouse  LLC  was  approximately  $17.8  million,  including  approximately  $8.1  million  in  cash  and
common stock valued at approximately $9.7 million. Acquired goodwill represents the value expected to rise from organic growth and an opportunity to expand into a well-
established market for the Company.

On February 22, 2021, the Company purchased the assets of San Diego Hydroponics & Organics, a four-store chain of hydroponic and organic garden stores in San Diego,
California. The total consideration for the purchase of San Diego Hydroponics was approximately $9.3 million, including approximately $4.8 million in cash and common
stock valued at approximately $4.5 million. Acquired goodwill of approximately represents the value expected to rise from organic growth and an opportunity to expand into
a well-established market for the Company.

On March 12, 2021, the Company purchased the assets of Charcoir Corporation, which sells an RHP-certified growing medium made from the highest-grade coconut fiber.
The  total  consideration  for  the  purchase  of  Charcoir  was  approximately  $16.4  million,  including  approximately  $9.9  million  in  cash  and  common  stock  valued  at
approximately $6.5 million. Acquired goodwill represents the value expected to rise from organic growth and an opportunity to expand into a well-established distribution
market for the Company of a proprietary brand.

On March 15, 2021, the Company purchased the assets of 55 Hydroponics, a hydroponic and organic superstore located in Santa Ana, California. The total consideration for
the  purchase  of  55  Hydroponics  was  approximately  $6.5  million,  including  approximately  $5.3  million  in  cash  and  common  stock  valued  at  approximately  $1.1  million.
Acquired goodwill represents the value expected to rise from organic growth and an opportunity to expand into a well-established market for the Company.

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GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2021 and DECEMBER 31, 2020

On  March  15,  2021,  the  Company  purchased  the  assets  of  Aquarius  Hydroponics,  a  hydroponic  and  organic  garden  store  in  Springfield,  Massachusetts.  The  total
consideration for the purchase of Aquarius was approximately $3.6 million, including approximately $2.3 million in cash and common stock valued at approximately $1.2
million. Acquired goodwill represents the value expected to rise from organic growth and an opportunity to expand into a well-established market for the Company.

On  March  19,  2021,  the  Company  purchased  the  assets  of Agron,  LLC,  an  online  seller  of  growing  equipment.  The  total  consideration  for  the  purchase  of Agron  was
approximately $11.2 million, including approximately $6.0 million in cash and common stock valued at approximately $5.3 million. Acquired goodwill represents the value
expected to rise from organic growth and an opportunity to expand into a well-established e-commerce market for the Company targeting the commercial customer.

On April  19,  2021,  the  Company  purchased  the  assets  of  Grow  Depot  LLC  ("Down  River  Hydro"),  a  hydroponic  and  indoor  gardening  supply  store  in  Brownstown,
Michigan. The total consideration for the purchase of Down River Hydro was approximately $4.4 million, including approximately $3.2 million in cash and common stock
valued  at  approximately  $1.2  million. Acquired  goodwill  represents  the  value  expected  to  rise  from  organic  growth  and  an  opportunity  to  expand  into  a  well-established
market for the Company.

On May 24, 2021, the Company purchased the assets of The Harvest Company  ("Harvest"),  a  northern  California-based  hydroponic  supply  center  and  cultivation  design
innovator with stores in Redding and Trinity Counties. The total consideration for the purchase of Harvest was approximately $8.3 million, including approximately $5.6
million in cash and common stock valued at approximately $2.8 million. Acquired goodwill represents the value expected to rise from organic growth and an opportunity to
expand into a well-established market for the Company.

On July 19, 2021, the Company purchased the assets of Aqua Serene, Inc., ("Aqua Serene"), an Oregon corporation which consists of an indoor/outdoor garden center with
stores in Eugene and Ashland, Oregon. The total consideration for the purchase was approximately $ 11.7 million, including approximately $9.9 million in cash and common
stock valued at approximately $1.8 million. Acquired goodwill represents the value expected to rise from organic growth and an opportunity to expand into a well-established
market for the Company.

On  July  3,  2021,  the  Company  purchased  the  assets  of  Mendocino  Greenhouse  &  Garden  Supply,  Inc,  a  Northern  California-based  hydroponic  garden  center  located  in
Mendocino, California. The purchase agreement was modified on July 19, 2021 to amend the purchase price. The total consideration for the purchase was approximately $4.0
million in cash. This acquisition allows the Company to expand its footprint in the Northern California. Acquired goodwill represents the value expected to rise from organic
growth and an opportunity to expand into a well established market for the Company.

On August 24, 2021, the Company purchased the assets of Commercial Grow Supply, Inc. ("CGS"), a hydroponic superstore located in Santa Clarita, California. The total
consideration  for  the  purchase  was  approximately  $7.2  million,  including  approximately  $6.0  million  in  cash  and  common  stock  valued  at  approximately  $1.3  million.
Acquired goodwill represents the value expected to rise from organic growth and an opportunity to expand into a well-established market for the Company.

On August  23,  2021  the  Company  purchased  the  assets  of  Hoagtech  Hydroponics,  Inc.  ("Hoagtech"),  a  Washington  -based  corporation  consisting  of  a  hydroponic  and
garden  supply  center  serving  the  Bellingham,  Washington  area.  The  total  consideration  for  the  purchase  was  approximately  $ 3.9  million  in  cash.  The  Asset  Purchase
Agreement  contains  a  contingent  payment  equal  to  approximately  $0.6  million  to  be  settled  in  common  stock  of  the  Company  if  this  garden  supply  center  reaches  $8.0
million in revenue within a 12-month calendar period from the date of close. The Company used a third-party specialist to value this contingent consideration. The probability
that the target will be reached was determined to be 5% which resulted in a value of approximately $28.5 thousand of contingent consideration which was added to goodwill.
This acquisition expands our footprint in the Pacific Northwest. Acquired goodwill represents the value expected to rise from organic growth and an opportunity to expand
into a well-established market for the Company.

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GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2021 and DECEMBER 31, 2020

On  October  15,  2021,  the  Company  purchased  the  assets  of  Indoor  Store,  LLC  ("All  Seasons  Gardening"),  an  indoor-outdoor  garden  supply  center  specializing  in
hydroponics  systems,  lighting,  and  nutrients.  All  Seasons  Gardening  is  the  largest  hydroponics  retailer  in  New  Mexico.  The  total  consideration  for  the  purchase  was
approximately $0.9 million, including approximately $0.7 million in cash and common stock valued at approximately $0.2 million. Acquired goodwill represents the value
expected to rise from organic growth and an opportunity to expand into a well-established market for the Company.

On  December  31,  2021,  the  Company  purchased  the  assets  of  Mobile  Media,  Inc  and  MMI Agriculture  ("MMI"),  a  mobile  shelving  design  and  build  facility.  The  total
consideration  for  the  purchase  was  approximately  $9.1  million,  including  approximately  $8.3  million  in  cash  and  common  stock  valued  at  approximately  $0.8  million.
Acquired goodwill represents the value expected to rise from organic growth and an opportunity to expand into a well-established market for the Company. The measurement
of the intangible assets for MMI is still provisional and may be subject to future adjustments as the Company obtains additional information to finalize the accounting for the
acquisition.

The table below represents the allocation of the purchase price to the acquired net assets during the year ended December 31, 2021:

Agron

Aquarius

55 Hydro

Charcoir

San Diego Hydro

Grow Warehouse

Grow Depot
Maine

Indoor Garden

Downriver

Inventory

Prepaids and other current assets

Furniture and equipment

Liabilities

Operating lease right to use asset

Operating lease liability

Customer relationships

Trade name

Non-compete

Intellectual property

Goodwill

Total

$

$

—  $
46 
29 
— 
98 
(98)
832 
1,530 
139 
— 
8,673 
11,249  $

957  $
12 
63 
— 
108 
(108)
339 
485 
— 
— 
1,702 
3,558  $

780  $
29 
50 
— 
861 
(861)
809 
870 
26 
— 
3,915 
6,479  $

839  $
534 
— 
— 
— 
— 
5,712 
1,099 
— 
2,065 
6,119 
16,368  $

1,400  $
36 
315 
— 
1,079 
(1,079)
605 
1,192 
6 
— 
5,728 
9,282  $

2,450  $
30 
250 
(169)
641 
(641)
1,256 
2,748 
94 
— 
11,120 
17,779  $

326  $
3 
25 
— 
92 
(92)
549 
344 
36 
— 
866 
2,149  $

372  $
— 
94 
— 
137 
(137)
210 
353 
2 
— 
661 
1,692  $

824 
3 
50
— 
273 
(273)
634 
698 
16 
— 
2,126 
4,351 

F-31

Table of Contents

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2021 and DECEMBER 31, 2020

Harvest

Aquaserene

Mendocino

CGS

Hoagtech

All Seasons

MMI

Inventory

Prepaids and other current assets

Furniture and equipment

Liabilities

Operating lease right to use asset

Operating lease liability

Customer relationships

Trade name

Non-compete

Intellectual property

Goodwill

Total

$

$

1,204 
7 
100 
— 
3,782 
(3,782)
1,016 
1,392 
— 
— 
4,606 
8,325 

1,696 
2 
500 
— 
1,177 
(1,177)
1,235 
1,231 
11 
— 
6,976 
11,651 

753 
1 
160 
— 
408 
(408)
575 
414 
6 
— 
2,091 
4,000  $

875 
1 
100 
— 
746 
(746)
1,382 
852 
11 
— 
4,027 
7,248 

751 
37 
144 
(29)
1,569 
(1,569)
493 
428 
3 
— 
2,105 
3,932 

100 
1 
25 
— 
37 
(37)
154 
117 
— 
— 
545 
942  $

3,530 
— 
328 
(250)
2,332 
(2,332)
2,964 
1,039 
238 
— 
1,202 
9,051 

Total

16,857 
742 
2,233 
(448)
13,340 
(13,340)
18,765 
14,792 
588 
2,065 
62,462 
118,056 

$

$

The table below represents the consideration paid for the net assets acquired in business combinations during 2021:

Cash

Common stock

Total

Cash

Common stock

Total

$

$

$

$

Agron

Aquarius

55 Hydro

Charcoir

San Diego Hydro

Grow Warehouse

Grow Depot
Maine

Indoor Garden

Downriver

5,973  $
5,276 
11,249  $

2,331  $
1,227 
3,558  $

5,347  $
1,132 
6,479  $

9,902  $
6,466 
16,368  $

4,751  $
4,531 
9,282  $

8,100  $
9,679 
17,779  $

1,738  $
411 
2,149  $

1,165  $
527 
1,692  $

3,177 
1,174 
4,351 

Harvest

Aquaserene

Mendocino

CGS

Hoagtech

All Seasons

MMI

5,561  $
2,764 
8,325  $

9,860  $
1,791 
11,651  $

4,000  $
— 
4,000  $

5,976  $
1,272 
7,248  $

3,932  $
— 
3,932  $

701  $
241 
942  $

8,270 
781 
9,051 

Total

80,784 
37,272 
118,056 

$

$

The  following  table  discloses  the  date  of  the  acquisitions  noted  above  and  the  revenue  and  earnings  included  in  the  consolidated  income  statement  from  the  date  of
acquisition to the period ended December 31, 2021.

Acquisition date
Revenue
Net Income (loss)

Acquisition date
Revenue
Net Income (loss)

$
$

$
$

Agron
3/19/2021

Aquarius
3/15/2021

55 Hydro
3/15/2021

Charcoir
3/12/2021

San Diego
Hydro
2/22/2021

Grow
Warehouse
2/15/2021

Grow Depot
Maine
2/1/2021

Indoor Garden
1/25/2021

Downriver
3/31/2021

14,403 
(305)

$
$

9,640 
1,679 

$
$

6,017 
399 

$
$

6,840 
1,039 

$
$

7,173 
906 

$
$

13,147 
2,175 

$
$

6,655 
1,132 

$
$

6,265 
1,088 

$
$

3,663 
297 

Harvest
5/3/21

Aquaserene
7/19/21

Mendocino
7/19/21

CGS
8/24/21

Hoagtech
8/23/21

All Seasons
10/15/21

MMI
12/31/21

6,706 
924 

$
$

2,742 
445 

$
$

1,455 
106 

$
$

1,534 
15 

$
$

1,564 
141 

$
$

187 
52 

$
$

— 
— 

Total

$
$

87,991 
10,093 

F-32

Table of Contents

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2021 and DECEMBER 31, 2020

The  following  represents  the  pro  forma  consolidated  income  statement  as  if  the  acquisitions  had  been  included  in  the  consolidated  results  of  the  Company  for  the  entire
period for the years ended December 31, 2021, 2020, and 2019.

Revenue
Net income

2020 Acquisitions

December 31,
2021 (Unaudited)

December 31,
2020 (Unaudited)

December 31,
2019 (Unaudited)

$
$

452,126  $
13,511  $

310,947  $
18,480  $

197,315 
14,475 

On  February  26,  2020,  the  Company  purchased  the  assets  of  Health  &  Harvest  LLC.  The  total  consideration  for  the  purchase  was  approximately  $2.9  million,  including
approximately $1.8 million in cash and common stock valued at approximately $1.1 million. Acquired goodwill represents the value expected to rise from organic growth
and the opportunity to expand into a well-established market for the Company.

On June 16, 2020, we acquired certain assets of H2O Hydroponics, LLC (“H2O Hydro”). The total consideration for the purchase was approximately $2.0 million, including
approximately $1.3 million in cash and common stock valued at approximately $0.7 million. Acquired goodwill represents the value expected to rise from organic growth
and the opportunity to expand into a well-established market for the Company.

On August  10,  2020,  we  acquired  certain  assets  of  Benzakry  Family  Corp,  d/b/a  Emerald  City  Garden  (“Emerald  City”).  The  total  consideration  for  the  purchase  was
approximately $1.0 million. Acquired goodwill represents the value expected to rise from organic growth and the opportunity to expand into a well-established market for the
Company.

On October 12, 2020, the Company acquired the assets of Hydroponics Depot, LLC (“Hydro Depot”), a single store located in Phoenix, AZ. The total consideration for the
purchase  was  approximately  $1.5  million,  including  approximately  $1.0  million  in  cash  and  common  stock  valued  at  approximately  $0.5  million.  Acquired  goodwill
represents the value expected to rise from organic growth and the opportunity to expand into a well-established market for the Company.

On October 20, 2020 the Company acquired the assets of Big Green Tomato (“BGT”), a two-store chain in Battle Creek and Taylor, Michigan. The total consideration was
approximately $9.0  million,  including  approximately  $6.0  million  in  cash  and  shares  of  common  stock  valued  at  approximately  $3.1  million.  Acquired  goodwill  of
approximately $4.0 million represents the value expected to rise from organic growth and an opportunity to expand into a well-established market for the Company.

On November 17, 2020, the Company acquired the assets of The GrowBiz (“GrowBiz”), a five-store chain with four stores in California and one store in Oregon. The total
consideration  for  the  purchase  of  GrowBiz  was  approximately  $44.8  million,  including  approximately  $17.5  million  in  cash  and  common  stock  valued  at  approximately
$27.3  million. Acquired  goodwill  of  approximately  $28.5  million  represents  the  value  expected  to  rise  from  organic  growth  and  an  opportunity  to  expand  into  a  well-
established market for the Company.

On  December  14,  2020,  the  Company  acquired  the  assets  of  Grassroots  Hydroponics,  Inc.,  a three-store  chain  in  California.  The  total  consideration  for  the  purchase  of
Grassroots  was  approximately  $10.0  million,  approximately  $7.5  million  in  cash  and  common  stock  valued  at  approximately  $2.5  million.  Acquired  goodwill  of
approximately $4.5 million represents the value expected to rise from organic growth and an opportunity to expand into a well-established market for the Company.

On December 23, 2020, the Company acquired the assets of Canopy Crop Management (“Canopy”) and its complete portfolio of products including the Power SI brand of
silicic acid-enriched fertilizers. The total consideration for the purchase of Canopy Crop was approximately $9.2 million, including approximately $5.4 million in cash and
common stock valued at approximately $3.8 million. Acquired goodwill of approximately $4.9 million represents the value

F-33

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GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2021 and DECEMBER 31, 2020

expected to rise from organic growth and an opportunity to expand into a well-established product distribution market for the Company.

The table below represents the allocation of the purchase price to the acquired net assets during the year ended December 31, 2020:

Canopy

Grassroots

GrowBiz

BGT

Hydro Depot

Emerald
City

H2O
Hydro
LLC

Health &
Harvest
LLC

Total

Inventory

$

Prepaids and other current assets

Building

Furniture and equipment
Operating lease right to use asset
Operating lease liability

Customer relationships
Trade name
Non-compete
Goodwill

Total

$

899 
— 
— 
— 
— 
— 
2,274 
1,094 
113 
4,860 

$

2,348 
— 
— 
150 
1,437 
(1,437)
768 
2,140 
133 
4,461 

$

6,286 
— 
— 
200 
3,641 
(3,641)
1,969 
7,483 
372 
28,476 

$

1,595 
— 
477 
250 
246 
(246)
634 
1,953 
96 
4,039 

$

333 
— 
— 
25 
— 
— 
148 
212 
19 
799 

$

150 
— 
— 
10 
140 
(140)
212 
— 
14 
614 

$

498 
4 
0 
50 
906 
(906)
150 
234 
43 
1,008 

$

1,054 
— 
— 
51 
324 
(324)
255 
357 
6 
1,131 

$

9,240 

$

10,000 

$

44,786 

$

9,044 

$

1,536 

$

1,000 

$

1,987 

$

2,854 

$

The table below represents the consideration paid for the net assets acquired in business combinations during 2020:

Canopy

Grassroots

GrowBiz

BGT

Hydro Depot

Emerald
City

H2O
Hydro
LLC

Health &
Harvest
LLC

Cash
Common stock

Total

$

$

5,424 
3,816 
9,240 

$

$

7,499 
2,501 
10,000 

$

$

17,487 
27,299 
44,786 

$

$

5,972 
3,072 
9,044 

$

$

988 
548 
1,536 

$

$

1,000 
— 
1,000 

$

$

1,282 
705 
1,987 

$

$

1,750 
1,104 
2,854 

$

$

13,163 
4 
477 
736 
6,694 
(6,694)
6,410 
13,473 
796 
45,388 

80,447 

Total

41,402 
39,045 
80,447 

The  following  table  discloses  the  date  of  the  acquisitions  noted  above  and  the  revenue  and  earnings  included  in  the  consolidated  income  statement  from  the  date  of
acquisition to the period ended December 31, 2020:

Acquisition date
Revenue
Net Income

Canopy
12/23/2020
301 
141 

$
$

Grassroots

12/14/2020
532 
74 

$
$

GrowBiz
11/17/2020
3,852 
736 

$
$

BGT
10/20/2020
1,859 
188 

$
$

$
$

Hydro Depot

10/12/2020
1,245 
149 

$
$

Emerald
City
8/10/2020
5,635 
1,005 

$
$

H2O
Hydro
LLC
6/16/2020
2,418 
562 

$
$

Health &
Harvest
LLC
2/26/2020
8,995 
1,066 

$
$

Total

24,837 
3,921 

The  following  represents  the  pro  forma  consolidated  income  statement  as  if  the  acquisitions  had  been  included  in  the  consolidated  results  of  the  Company  for  the  entire
period for the years ended December 31, 2020 and 2019.

Revenue
Earnings

December 31,
2020 (Unaudited)

December 31,
2019 (Unaudited)

$
$

309,486 
18,308 

$
$

195,854 
14,302 

F-34

Table of Contents

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2021 and DECEMBER 31, 2020

The table below represents the allocation of the purchase price to the acquired net assets during the year ended December 31, 2019:

Inventory
Prepaids and other current assets
Furniture and equipment
Goodwill

Total

Grow 
World 
LLC

Grand 
Rapids 
Hydro

Green 
Life 
Garden

Chlorophyll

Reno 
Hydroponics

Palm 
Springs 
Hydroponics

$

$

554  $
— 
35 
697 
1,286  $

1,453  $

50 
2,377 
3,880  $

1,039  $
14 
100 
2,306 
3,459  $

1,441  $
22 
100 
2,596 
4,159  $

238 
— 
25 
516 
779 

$

$

466  $

25 
554 
1,045  $

Total

5,191 
36 
335 
9,046 
14,608 

The table below represents the consideration paid for the net assets acquired in business combinations.

Cash
Common stock

Total

Grow 
World 
LLC

Grand 
Rapids 
Hydro

Green 
Life 
Garden

Chlorophyll

$

$

1,000  $
286 
1,286  $

2,350  $
1,530 
3,880  $

2,648  $
811 
3,459  $

3,659  $
500 
4,159  $

Reno Hydroponics
525 
254 
779 

$

$

Palm 
Springs 
Hydroponics

800  $
245 
1,045  $

Total

10,982 
3,626 
14,608 

The  following  table  discloses  the  date  of  the  acquisitions  noted  above  and  the  revenue  and  earnings  included  in  the  consolidated  income  statement  from  the  date  of
acquisition to the period ended

Acquisition date
Revenue
Earnings

Grow
World
LLC
12/16/19

Grand
Rapids
Hydro
09/03/19

Green
Life
Garden
05/14/19

Chlorophyll
01/21/19

Reno
Hydroponics
02/11/19

Palm
Springs
Hydroponics
02/07/19

Total

$
$

154  $
6  $

2,413  $
445  $

4,830  $
999  $

6,031 
937 

$
$

2,107 
367 

$
$

3,075 
651 

$
$

18,610 
3,405 

The  following  represents  the  pro  forma  consolidated  income  statement  as  if  the  acquisitions  had  been  included  in  the  consolidated  results  of  the  Company  for  the  entire
period for the years ended:

Revenue
Earnings

17.    STOCKHOLDERS EQUITY

2020

December 31, 2019
(Unaudited)

December 31,
2018 (Unaudited)

$
$

31,300  $
4,751  $

59,651 
(2,088)     

On December 11, 2020, the Company consummated an underwritten public offering of 5,750,000 shares of its common stock (the “Shares”), which included the exercise in
full of the underwriters’ option to purchase an additional

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Table of Contents

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2021 and DECEMBER 31, 2020

750,000  shares  of  common  stock  to  cover  over-allotments.  The  Shares  were  sold  at  a  public  offering  price  of  $30  per  share,  generating  gross  proceeds  of  $172.5
million, before deducting the underwriting discounts and commissions and other offering expenses. Net proceeds from the sales of common stock, net of all offering costs and
expenses, was approximately $162.5 million.

On July 2, 2020, the Company consummated an underwritten public offering of 8,625,000 shares of its common stock (the “Shares”), which included the exercise in full of
the underwriters’ option to purchase an additional 1,125,000 shares of common stock to cover over-allotments. The Shares were sold at a public offering price of $5.60 per
share, generating gross proceeds of $48.3 million, before deducting the underwriting discounts and commissions and other offering expenses. Net proceeds from the sales of
common stock, net of all offering costs and expenses, was approximately $44.6 million.

2019

On June 26, 2019, the Company completed a private placement of a total of 4,123,257 units of the Company’s securities at the price of $3.10 per unit pursuant to Section 4(a)
(2)  of  the  Securities Act  and  Rule  506  of  Regulation  D  promulgated  under  the  Securities Act.  Each  unit  consisted  of  (i)  one  share  of  common  stock  and  (ii) one  3-year
warrant, each entitling the holder to purchase one half share of common stock, at a price of $3.50 per share. The Company raised a total of $12,782,099 from 19 accredited
investors.

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Table of Contents

18.    RELATED PARTIES

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2021 and DECEMBER 31, 2020

The  Company  has  engaged  with  a  firm  that  employs  an  immediate  family  member  of  an  officer  of  the  Company  as  partner.  The  firm  provides  certain  legal  services.
Amounts paid to that firm in total were approximately $0.8 million for the year ended December 31, 2021. As of December 31, 2021, there was an outstanding balance of
$14 thousand due.

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Table of Contents

19.    SUBSEQUENT EVENTS

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2021 and DECEMBER 31, 2020

The Company has evaluated events and transaction occurring subsequent to December 31, 2021 up to the date of this filing of these consolidated financial statements. These
statements contain all necessary adjustments and disclosures resulting from that evaluation.

For all acquisitions subsequent to year end the Company’s initial accounting for the business combination has not been completed because the valuations have not yet been
received from the Company’s independent valuation firm.

On January 31, 2022, the Company acquired Horticultural Rep Group, Inc ("HRG"). HRG is a specialty marketing and sales organization of horticultural products based in
Ogden, Utah. HRG represents hundreds of product SKU's for GrowGeneration and other companies that are popular brands in the hydroponics market. In addition, HRG has
participated in the sourcing of products across the horticultural and hydroponics industry. Total consideration for the purchase was $ 12.3 million, including $6.8 million in
cash and common stock valued at approximately $5.5 million.

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Table of Contents

ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

See report on Form 8-K filed on March 27, 2020 regarding change in Accountants.

ITEM 9A. CONTROLS AND PROCEDURES 

Evaluation of Disclosure Controls and Procedures 

We maintain disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”)) that
are  designed  to  be  effective  in  providing  reasonable  assurance  that  information  required  to  be  disclosed  in  our  reports  under  the  Exchange  Act  is  recorded,  processed,
summarized and reported within the time periods specified in the rules and forms of the SEC, and that such information is accumulated and communicated to our management
to allow timely decisions regarding required disclosure. 

As of December 31, 2021, an evaluation was conducted under the supervision and with the participation of our management, including our Chief Executive Officer and Chief
Financial  Officer,  of  the  effectiveness  of  our  disclosure  controls  and  procedures  (as  defined  in  Rule  13a-15(e)  and  Rule  15d-15(e)  of  the  Exchange Act).  Our  management
concluded that as of December 31, 2021, our disclosure controls and procedures were not effective, because of the material weaknesses in our internal control over financial
reporting described below. A material weakness is a deficiency, or a combination of deficiencies, in internal control over financial reporting, such that a reasonable possibility
exists that a material misstatement of our annual or interim financial statements would not be prevented or detected on a timely basis.

Management’s Report on Internal Control Over Financial Reporting 

Management is responsible for establishing and maintaining adequate internal control over financial reporting (as defined in Rules 13a-15(f) and 15d-15(f) under the Exchange
Act)  and  based  upon  the  criteria  established  in  Internal  Control-Integrated  Framework  (2013)  issued  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway
Commission  (“the  COSO  framework”).  Our  internal  control  over  financial  reporting  is  a  process  designed  to  provide  reasonable  assurance  regarding  the  reliability  of  our
financial reporting and the preparation of our financial statements for external purposes in accordance with GAAP.

As permitted by the Securities and Exchange Commission guidance, management excluded from its assessment of internal control for Charcoir, which was acquired March 12,
2021, which accounted for 4% of total assets and 2% of total revenues for the year ended December 31, 2021, Agron, which was acquired March 19, 2021, which accounted for
3% of total assets and 3% of total revenues for the year ended December 31, 2021, and MMI which accounted for 3% of total assets and zero% of total revenues for the year
ended December 31, 2021.

As of December 31, 2021, we concluded that our disclosure controls and procedures were not effective due to a material weakness. We have concluded that significant progress
has been made toward mitigating the control weakness as of December 31, 2021, but we have not been able to adequately confirm the design and confirm the control weakness
has been remediated as of the date of this report. In making this assessment, management used the criteria set forth by the COSO framework.

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Table of Contents

Controls Environment

The following were contributing factors to the material weaknesses in control activities as of December 31, 2021, several of which also were determined to be the material
weaknesses at December 31, 2020:

•

•

•

•

Insufficient  resources  within  the  accounting  and  financial  reporting  department  to  review  the  accounting  for  complex  financial  reporting  transactions  including  areas
such as business combinations, share based compensation, and the related income tax reporting.

There  are  inadequate  segregation  of  duties  within  the  various  bank  accounts  of  the  Company  to  prevent  and  detect  unauthorized  transactions  in  a  timely  manner.
Additionally, there are deficiencies in the segregation of duties issues within IT, human resources, and manual journal entry posting processes.

There  are  inadequate  information  and  technology  general  controls,  including  segregation  of  duties,  change  management,  and  user  access,  which  were  inadequate  to
support financial reporting applications and support automated controls and functionality.

There are inadequate controls over physical inventory counts.

Deficiencies in control activities contributed to material accounting errors identified and corrected through 2021 and prior years. These design deficiencies in control activities
contributed to the potential for there to have been material accounting errors in multiple financial statement account balances and disclosures.

Changes in Internal Control Over Financial Reporting

There were no changes in our internal control over financial reporting during the most recent fiscal quarter that have materially affected, or are reasonably likely to materially
affect, our internal control over financial reporting, except for the implementation of remediation plans to address the material weakness identified below.

Material Weakness Remediation Plan and Status

Our remediation efforts are ongoing and we will continue our initiatives to implement and document policies, procedures, and internal controls. In 2021, the Company
completed the following remedial actions:

•

•

•

•

Hired and trained additional resources within the accounting and financial reporting departments to review the accounting for warrant compensation accounting, share-
based compensation accounting, and rebates.

Hired and trained additional resources to specifically manage cash and ensure adequate segregation of duties.

Implemented numerous general and access controls over all information technology (IT) systems that supports the Company's financial reporting processes.

Implementation and redesign of controls over inventory count procedures.

Our  management  believes  that  these  actions,  and  additional  actions  to  be  taken,  are  reasonably  designed  to  remediate  the  control  deficiencies  identified  and  strengthen  our
internal  control  over  financial  reporting. As  we  continue  to  evaluate  and  work  to  improve  our  internal  control  over  financial  reporting,  management  may  determine  to  take
additional measures to address control deficiencies or modify certain of the remediation measures described above.

Remediation of the identified material weaknesses and strengthening our internal control environment will continue throughout 2022 and beyond, as necessary. We will test the
ongoing operating effectiveness of the new and existing controls in future periods. The material weaknesses cannot be considered completely remediated until the applicable
controls have operated for a sufficient period of time and management has concluded, through testing, that these controls are operating effectively.

Inherent Limitations on Effectiveness of Controls

Management, including our CEO, does not expect that our disclosure controls and procedures or our internal control over financial reporting will prevent all errors and all fraud.
A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. Further,
the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the
inherent limitations in all control systems, including the possibility of human error,

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Table of Contents

the circumvention or overriding of controls, or fraud, no evaluation of controls can provide absolute assurance that all control issues, misstatements, errors, and instances of
fraud, if any, within our organization have been or will be prevented or detected.

These inherent limitations include the realities that judgments in decision-making can be faulty and that breakdowns can occur because of simple error or mistake. Controls also
can  be  circumvented  by  the  individual  acts  of  some  persons,  by  collusion  of  two  or  more  people,  or  by  management  override  of  the  controls.  The  design  of  any  system  of
controls is based in part on certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals
under  all  potential  future  conditions.  Projections  of  any  evaluation  of  controls  effectiveness  to  future  periods  are  subject  to  risks.  Over  time,  internal  controls  may  become
inadequate as a result of changes in conditions, or through the deterioration of the degree of compliance with policies or procedures.

Item 9B. Other Information.

None

Item 9C. Disclosure Regarding Foreign Jurisdictions that Prevent Inspections

None

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Table of Contents

ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

PART III

Other than as provided below, the information required by Items 401, 405, 406 and 407 (c)(3); (d)(4) and (d)(5) of Regulation S-K is incorporated into this Annual Report on
Form 10-K by reference to the Company’s Definitive Proxy Statement for its 2022 Annual Meeting of Shareholders to be filed within 120 days following December 31, 2021.

All  directors  of  the  Company  hold  office  for  one-year  terms  until  the  election  and  qualification  of  their  successors.  Officers  are  appointed  by  our  Board  and  serve  at  the
discretion  of  the  Board,  subject  to  applicable  employment  agreements.  The  following  table  sets  forth  information  regarding  our  executive  officers  and  the  members  of  our
Board.

Name
Darren Lampert
Michael Salaman
Jeff Lasher
Paul Rutenis
Eula Adams
Stephen Aiello
Paul Ciasullo
Sean Stiefel

Age
61
59
57
55
72
61
63
34

Position
Chief Executive Officer and Director
President and Director
Chief Financial Officer
Chief Merchant Officer
Director
Director
Director
Director

Darren Lampert has been our Chief Executive Officer and a Director since our inception in 2014. Mr. Lampert began his career in 1986 as a founding member of the law firm
of  Lampert  and  Lampert  (1986-1999),  where  he  concentrated  on  securities  litigation,  NASD  (now  FINRA)  compliance  and  arbitration  and  corporate  finance  matters.  Mr.
Lampert has represented clients in actions and investigations brought before government agencies and self-regulatory bodies. From 1999 to 2014, Mr. Lampert worked as a
portfolio manager and proprietary trader at a number of broker-dea;ler firms. From 2010 to 2014, Mr. Lampert was a private investor. Mr. Lampert graduated in 1982 with a
Bachelor of Science degree in business administration from Ithaca College. Mr. Lampert received a Juris Doctor degree from Bridgeport University School of Law in 1985. Mr.
Lampert was admitted to practice law in New York in 1986 and is also admitted to practice before the United States District Courts for the Southern and Eastern Districts of
New York.

Michael Salaman has been our President and a Director since our inception. Mr. Salaman served as the Chairman of Skinny Nutritional Corp. from January 2002 to March
2014 and as Chief Executive Officer and President of Skinny Nutritional Corp. from June 2010 to March 2014. He also served as Chief Executive Officer of Skinny Nutritional
Corp. Skinny Nutritional Corp. filed for Chapter 11 Bankruptcy protection in 2013 and the assets were sold to a private equity firm in March 2014. Mr. Salaman has over 20
years’  experience  in  the  area  of  start-ups,  new  product  development,  distribution  and  marketing.  Mr.  Salaman  began  his  business  career  as  Vice  President  of  Business
Development  for  National  Media  Corp.,  an  infomercial  marketing  company  in  the  United  States  from  1985-1993.  From  1995-2001,  Mr.  Salaman  started  a  Digital  Media
company called American Interactive Media, Inc., a developer of Web TV set-top boxes and ISP services. In 2002, Mr. Salaman became the principal officer of that entity and
directed its operations as a marketing and distribution company and in 2005 focused its efforts in the enhanced water business. Mr. Salaman received a Bachelor of Business
Administration degree in business from Temple University in 1986.

Jeff Lasher  joined the Company as Chief Financial Officer in April 2021. Mr. Lasher was CFO at Crocs from 2009 to 2015, which grew from $700 million to $1.2 billion
during  this  time. At  West  Marine,  (formerly  Nasdaq:  WMAR),  then  a  publicly  traded  $700  million  specialty  retailer  of  boating  supplies,  apparel,  and  accessories  with  250
stores  in  38  states,  he  became  CFO  in  November  of  2015  and  then  became  interim  CEO.  He  helped  lead  the  Company's  sale  to  Monomoy  Capital,  which  was  finalized  in
September 2017. Most recently, Jeff was the CFO at a private equity backed multi-unit services company, International Car Wash Group, Inc. now a division of Driven Brands,
Inc.  (Nasdaq:  DRVN),  with  over  900  car  washes  in  14  countries.  Directly  prior  to  his  start  with  GrowGeneration,  he  has  served  as  CFO  of  Coravin,  Inc.  Mr.  Lasher  is  a
graduate of the University of Alabama and received an MBA from Pennsylvania State University.

Paul  Rutenis joined  the  company  in  June  2022  as  Chief  Merchant.  He  started  his  career  at  the  May  Company  in  1991  as  an  Executive  trainee  and  held  many  buying  and
management positions at Foleys Departments stores within the company before it was sold to Federated Department Stores. From there Paul joined Dicks Sporting Goods in
2005 leading the outdoor division in Camping, Water Sports and Wheeled Sports helping Dicks Sporting goods go from 120 stores location to over 400 in 2010. Paul has held
similar roles at JCPenney and RadioShack . In 2015, Paul joined as Chief Merchant of

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Table of Contents

West Marine. At West Marine, (formerly Nasdaq: WMAR), then a publicly traded $700 million specialty retailer of boating supplies, apparel, and accessories with 250 stores in
38 states. West Marine was sold to Monomoy Capital partners in 2017. Paul left the company in 2018 and was a professor at the University of North Texas teaching retail and
marketing courses prior to Grow Generation. Paul is a graduate of Clemson University and received an MBA from St. Louis University.

Eula Adams has been a Director of the Company since September 2021. Mr. Adams also currently serves on the boards of Intrado Corporation, Harvest Health & Recreation
(HRV/HRVSF- TSV/OTC), Volunteers of America, CareerWise Colorado, and the Transportation Commission of Colorado since November 2019. Mr. Adams served recently
as Chief Executive Officer of Neuromonics, Inc., a global medical device company providing standalone and cloud based software and hardware solutions for the treatment of
tinnitus. He previously served as President and Chief Operating Officer of Xcore Corporation, a computer hardware design, assembly, and distribution company. Mr. Adams has
an extensive background leading large, diverse organizations. He was Senior Vice President of Sun MicroSystems from 2004 to 2007, Chief Operating Officer of Pay By Touch
and Western Union, and President of numerous divisions of First Data (now part of Fiserv) from 1991 to 2003. Within First Data, he held the positions of President of Merchant
Services,  President  of  Card  Issuer  Services,  and  President  of  Teleservices.  Earlier  in  his  career,  from  1972  to  1991,  Mr. Adams  spent  19  years  with  Deloitte,  in  the  greater
Atlanta area and in New York City, where he was an Audit Partner. Adams holds a Bachelor of Science degree from Morris Brown College in Atlanta and a Master of Business
Administration degree from Harvard University. He is a licensed Certified Public Accountant in the state of Colorado.

Stephen Aiello  has been a Director of the Company since May 2014. Mr. Aiello was a partner at Jones and Company from 2004-2008. From 2001-2003, he worked at 033
Asset Management. From 1986-2001, he was a partner at Montgomery Securities. Mr. Aiello received a B.A. in Psychology from Ithaca College and an MBA from Fordham
University. Since 2010, Mr. Aiello has been a private investor and owner of real estate properties.

Paul Ciasullo has been a Director of the Company since May 2020. He has also been a board member of Leafline Labs, LLC since 2018, which is a provider, manufacturer
and distributor of medical cannabis in Minnesota. In 2010, Mr. Ciasullo founded Wallstreet Research Solutions, LLC, which provided sales, marketing and customer account
services primarily in partnership with and to build a fixed income research firm specializing in bond and loan covenants called Covenant Review, LLC (with which he had been
working to build the business since 2007).  Covenant Review and Wallstreet Research Solutions merged and later re-branded as Fulcrum Financial Data LLC and Mr. Ciasullo
acted as President of Global Marketing and Sales and was a board member from 2014 to 2018 when the company was sold to Fitch Ratings Services.  While working with
Covenant Review, Mr. Ciasullo built a sales force in the U.S. and London including assimilation of the purchase of a UK company Capital Structure Ltd where he was also on
the Board.  From 2005 to 2006, Mr. Ciasullo was a Managing Director at Soleil Securities Group Inc., responsible for developing a strategy for bringing alternative research
such as industry knowledge into a stock research environment. In 2000, Mr. Ciasullo was a founder of and acted as President of CreditSights, Inc., an institutional investment
research firm specializing in fixed income research for institutional investors where, until 2004, he built a global salesforce after overseeing the design and build of the original
website which was amongst the first in the industry to deliver research over the internet. Prior to that, Mr Ciasullo held a number of Managing Director positions as head of
trading at large brokerage firms.  Mr. Ciasullo graduated from Brown University in 1981 with a Bachelor of Arts in Economics and International Relations.

Sean Stiefel  has  been  a  Director  of  the  Company  since  January  2018.  Mr.  Stiefel  founded  Navy  Capital  LLC  in  2014,  where  he  is  currently  a  Portfolio  Manager  and  is
responsible for all aspects of stock selection, investment due diligence and portfolio construction. Mr. Stiefel launched the Navy Capital Green Fund, LP in 2017 as a global
public equity focused cannabis dedicated fund. Navy Capital has been involved in cannabis related investing since early 2016. Prior to founding Navy Capital, Mr. Stiefel was a
research analyst and trader for Northwoods Capital Management Partners, a global equity fund with a fundamental value and special situations investment strategy. Mr. Stiefel
had previously served as an associate within an equity long/short fund at Millennium Partners, and he began his career as an equities trading analyst for Barclays Capital. He is
a graduate of the University of Southern California’s Marshall school of Business.

ITEM 11. EXECUTIVE COMPENSATION

The information required by Item 402 of Regulation S-K is incorporated into this Annual Report Form 10-K by reference to the Definitive Proxy Statement for its 2022 Annual
Meeting of Shareholders to be filed within 120 days following December 31, 2021.

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ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS

The information required by Item 201(d) and Item 403 of Regulation S-K is incorporated into this Annual Report Form 10-K by reference to the Definitive Proxy Statement for
its 2022 Annual Meeting of Shareholders to be filed within 120 days following December 31, 2021.

ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS AND DIRECTOR INDEPENDENCE 

The information required by Items 404 and 407(a) of Regulation S-K is incorporated into this Annual Report Form 10-K by reference to the Definitive Proxy Statement for its
2022 Annual Meeting of Shareholders to be filed within 120 days following December 31, 2021.

ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES

The information required by Item 9(e) of Schedule 14A is incorporated into this Annual Report Form 10-K by reference to the Definitive Proxy Statement for its 2022 Annual
Meeting of Shareholders to be filed within 120 days following December 31, 2021.

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ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES

PART IV

3.1

3.2

10.1

10.2

10.3

10.4

10.5

10.6

10.7

10.8

10.9

10.10

10.11

10.12

10.13

10.14

10.15

10.16

10.17

21.1

23.1

Certificate  of  Incorporation  of  GrowGeneration  Corp.  (Incorporated  by  reference  to  Exhibit  3.1  to  the  Registration  Statement  on  Form  S-1  as  filed  on
November 9, 2015)

Amended and Restated Bylaws of GrowGeneration Corp. (Incorporated by reference to Exhibit 3(ii) to Form 8-K filed on March 11, 2020)

GrowGeneration  Corp.  2014  Equity  Incentive  Plan  (Incorporated  by  reference  to  Exhibit  10.5  to  the  Registration  Statement  on  Form  S-1  as  filed  on
November 9, 2015)

Form of GrowGeneration Corp. Stock Option Agreement in connection with the 2014 Equity Incentive Plan (Incorporated by reference to Exhibit 10.6 to
the Registration Statement on Form S-1 as filed on November 9, 2015)

GrowGeneration Corp. Amended and Restated 2018 Equity Incentive Plan (Incorporated by reference to Exhibit 10.3 to the Annual Report on Form 10-K for
fiscal year ended December 31, 2019 as filed on March 27, 2020)

Form  of  GrowGeneration  Corp.  Stock  Option Agreement  in  connection  with  the Amended  and  Restated  2018  Equity  Incentive  Plan  (Incorporated  by
reference to Exhibit 10.4 to the Annual Report on Form 10-K for fiscal year ended December 31, 2019 as filed on March 27, 2020)

Form of Indemnification Agreement (Incorporated by reference to Exhibit 10.10 to the Registration Statement on Form S-1 as filed on November 9, 2015)

Form of Asset Purchase Agreement, dated November 28, 2018, by and among GrowGeneration Corp., GrowGeneration Pueblo Corp. and Chlorophyll, Inc.
(Incorporated by reference to Exhibit 99.1 to the Current Report on Form 8-K as filed on January 22, 2019)

Form  of Asset  Purchase Agreement,  dated  January  26,  2019,  by  and  among  GrowGeneration  Corp.,  GrowGeneration  California  Corp.  and  Palm  Springs
Hydroponics, Inc. (Incorporated by reference to Exhibit 99.1 to the Current Report on Form 8-K as filed on February 12, 2019)

Form of Asset Purchase Agreement, dated January 26, 2019, by and among GrowGeneration Corp., GrowGeneration Nevada Corp. and Reno Hydroponics,
Inc. (Incorporated by reference to Exhibit 99.4 to the Current Report on Form 8-K as filed on February 12, 2019)

Form  of Asset  Purchase Agreement,  dated April  23,  2019,  by  and  among  GrowGeneration  Corp.,  GrowGeneration  Rhode  Island  Corp.  and  GreenLife
Garden Supply Corp (Incorporated by reference to Exhibit 99.1 to the Current Report on Form 8-K as filed on May 14, 2019)

Form of Subscription Agreement for 2019 private placement (Incorporated by reference to Exhibit 99.1 to the Current Report on Form 8-K as filed on June
26, 2019)

Form of Subscription Warrant to Purchase Common Stock (Incorporated by reference to Exhibit 99.2 to the Current Report on Form 8-K as filed on June 26,
2019)

Asset Purchase Agreement, dated as of October 29, 2020, by and among GrowGeneration Corp. and GrowGeneration California Corp. and Yeleko, LLC,
Yeleko  GUI,  LLC,  Healthy  Harvest  Hydro-Organics  LLC,  and  Oregon  Hydro-Organics  LLC.  (Incorporated  by  reference  to  Exhibit  2.01  to  the  Current
Report on Form 8-K as filed on November 2, 2020)

Underwriting Agreement, dated June 29, 2020, by and between GrowGeneration Corp. and Oppenheimer & Co. Inc. as representative of the several
underwriters named therein (Incorporated by reference to Exhibit 1.1 to the Current Report on Form 8-K as filed on July 6, 2020)

Underwriting Agreement,  dated  December  8,  2020,  by  and  between  GrowGeneration  Corp.  and  Oppenheimer  &  Co.  Inc.  (Incorporated  by  reference  to
Exhibit 10.1 to the Current Report on Form 8-K as filed on December 9, 2020)

Form of Employment Agreement dated March 23, 2020 between GrowGeneration Corp and Darren Lampert (Incorporated by reference to Exhibit 10.27 to
the Annual Report on Form 10-K as filed on March 27, 2020)

Form of Employment Agreement dated March 23, 2020 between GrowGeneration Corp and Michael Salaman (Incorporated by reference to Exhibit 10.28 to
the Annual Report on Form 10-K as filed on March 27, 2020)

Form of Employment Agreement dated March 21, 2021 between GrowGeneration Corp. and Jeffrey Lasher (Incorporated by reference to Exhibit 10.27 to
the Amendment No. 1 to Annual Report on Form 10-K/A as filed on April 14, 2021)

List of Subsidiaries of GrowGeneration Corp. (Filed herewith.)

Consent of Connolly Grady & Cha, P.C. (Filed herewith)

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23.2

31.1

31.2

32.1

32.2

101.INS

101.SCH

101.CAL

101.LAB

101.PRE

101.DEF

Consent of Plante Moran, PLLC (Filed herewith)

Rule 13a-14(a)/15d-14(a) Certification of Principal Executive Officer (Filed herewith.)

Rule 13a-14(a)/15d-14(a) Certification of Principal Financial and Accounting Officer (Filed herewith.)

Section 1350 Certification of Principal Executive Officer (Filed herewith.)

Section 1350 Certification of Principal Financial and Accounting Officer (Filed herewith.)

XBRL Instance Document (Filed herewith.)

XBRL Taxonomy Extension Schema Document (Filed herewith.)

XBRL Taxonomy Extension Calculation Linkbase Document (Filed herewith.)

XBRL Taxonomy Extension Label Linkbase Document (Filed herewith.)

XBRL Taxonomy Extension Presentation Linkbase Document (Filed herewith.)

XBRL Taxonomy Extension Definition Linkbase Definition (Filed herewith.)

ITEM 16. FORM 10-K SUMMARY

None.

32

Table of Contents

Pursuant to the requirements of Section 13 or 15(d) of the Exchange Act, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly
authorized on March 9, 2022.

SIGNATURES

GROWGENERATION CORP.

By:

By:

/s/ Darren Lampert
Name:
Title:

Darren Lampert
Chief Executive Officer 
(Principal Executive Officer)

/s/ Jeff Lasher
Name:
Title:

Jeff Lasher
Chief Financial Officer 
(Principal Accounting Officer and Principal Financial Officer)

KNOW ALL  MEN  BY  THESE  PRESENTS,  that  we,  the  undersigned  officers  and  directors  GrowGeneration  Corp.,  a  Colorado  corporation  (the  “Registrant”),  do
hereby constitute and appoint Darren Lampert and Jeff Lasher, and each of them, as his or her true and lawful attorney-in-fact and agents, with full power of substitution and re-
substitution, for him and in his name, place, and stead, in any and all capacities, to sign any and all amendments to this Annual Report on Form 10-K, and to file the same, with
all exhibits thereto, and other documents in connection therewith, with the Securities and Exchange Commission, granting unto said attorneys-in-fact and agents, and each of
them, full power and authority to do and perform each and every act and thing requisite and necessary to be done in connection therewith, as fully to all intents and purposes as
he might or could do in person, hereby ratifying and confirming that all said attorneys-in-fact and agents, or any of them or their or his substitute or substitutes, may lawfully do
or cause to be done by virtue hereof.

Pursuant to the requirements of the Securities Exchange Act of 1934, this Annual Report on Form 10-K has been signed below by the following persons on behalf of

the Registrant and in the capacities and on the dates indicated.

Person

Capacity

/s/ Darren Lampert

Darren Lampert

/s/ Jeff Lasher

Jeff Lasher

/s/ Michael Salaman

Michael Salaman

/s/ Stephen Aiello

Stephen Aiello

/s/ Paul Ciasullo

Paul Ciasullo

/s/ Sean Stiefel

Sean Stiefel

/s/ Eula Adams

Eula Adams

Chief Executive Officer and Director
(Principal Executive Officer)

Chief Financial Officer
(Principal Financial and Accounting Officer)

President and Director

Director

Director

Director

Director

33

Date

March 9, 2022

March 9, 2022

March 9, 2022

March 9, 2022

March 9, 2022

March 9, 2022

March 9, 2022

Name

State of Incorporation/Legal Jurisdiction

Percent of Equity Securities Owned

Exhibit 21.1

GrowGeneration Proprietary Brands, Inc.

Delaware

Charcoir, Inc.

GGen Distribution Corp.
HRG Distribution Corp.
GrowGeneration Management Corp.
GrowGeneration USA, Inc.
GrowGeneration Canada Corp.

Delaware

Delaware
Delaware
Delaware
Delaware
Ontario

100% owned by GrowGeneration Corp.
100% owned by GrowGeneration Proprietary Brands,
Inc.
100% owned by GrowGeneration Proprietary Brands,
Inc.
100% owned by GGen Distribution Corp.
100% owned by GrowGeneration Corp.
100% owned by GrowGeneration Corp.
100% owned by GrowGeneration Corp.

 
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM We consent to the incorporation by reference in the Registration Statements on Form S-8 (No. 333- 219212, filed July 10, 2017 and amended on June 11, 2020; and No. 333-226646, filed August 7, 2018 and amended on June 11, 2020) and Form S-3 (No. 333-251174, filed on December 7, 2020) of  GrowGeneration Corp. (the “Company”) of our report dated March 9, 2022 relating to the consolidated financial statements of the Company appearing in the Annual Report on Form 10-K of  the Company for the year ended December 31, 2021 and our report dated March 28, 2021 relating to the consolidated financial statements of the Company appearing in the Annual Report on Form 10-K of the Company for the year ended December 31, 2020. Plante & Moran, PLLC  Denver, Colorado March 9, 2022

 
Exhibit 31.1

I, Darren Lampert, the Principal Executive Officer of GrowGeneration Corp. (the “Company”), certify that:

1.

I have reviewed this Form 10-K of the Company for the year ended December 31, 2021;

OFFICER’S CERTIFICATE PURSUANT TO SECTION 302

2.
light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in

3.
results of operations and cash flows of the Company as of, and for, the periods presented in this report;

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition,

4.
13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the Company and have:

The Company’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules

a.
Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and  procedures  to  be  designed  under  our  supervision,  to  ensure  that  material
information relating to the Company, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this
report is being prepared;

b.
Designed  such  internal  control  over  financial  reporting,  or  caused  such  internal  control  over  financial  reporting  to  be  designed  under  our  supervision,  to  provide
reasonable  assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for  external  purposes  in  accordance  with  generally  accepted
accounting principles;

c.
controls and procedures, as of the end of the period covered by this report based on such evaluation; and

Evaluated the effectiveness of the Company’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure

d.
Disclosed  in  this  report  any  change  in  the  Company’s  internal  control  over  financial  reporting  that  occurred  during  the  Company’s  most  recent  fiscal  quarter  (the
Company’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the Company’s internal control over
financial reporting; and

5.
auditors and the audit committee of the Company’s board of directors (or persons performing the equivalent functions):

The  Company’s  other  certifying  officer  and  I  have  disclosed,  based  on  my  most  recent  evaluation  of  internal  control  over  financial  reporting,  to  the  Company’s

a.
affect the Company’s ability to record, process, summarize and report financial information; and

All significant deficiencies and material weaknesses in the design or operation of internal  control  over  financial  reporting  which  are  reasonably  likely  to  adversely

b.
reporting.

Any  fraud,  whether  or  not  material,  that  involves  management  or  other  employees  who  have  a  significant  role  in  the  Company’s  internal  control  over  financial

Dated: March 9, 2022

By:

/s/ Darren Lampert
Darren Lampert
Chief Executive Officer 
(Principal Executive Officer)

Exhibit 31.2

I, Jeff Lasher, the Principal Financial Officer of GrowGeneration Corp. (the “Company”), certify that:

1.

I have reviewed this Form 10-K of the Company for the year ended December 31, 2021;

OFFICER’S CERTIFICATE PURSUANT TO SECTION 302

2.
light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in

3.
results of operations and cash flows of the Company as of, and for, the periods presented in this report;

Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition,

4.
13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the Company and have:

The Company’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules

a.
Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and  procedures  to  be  designed  under  our  supervision,  to  ensure  that  material
information relating to the Company, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this
report is being prepared;

b.
Designed  such  internal  control  over  financial  reporting,  or  caused  such  internal  control  over  financial  reporting  to  be  designed  under  our  supervision,  to  provide
reasonable  assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for  external  purposes  in  accordance  with  generally  accepted
accounting principles;

c.
controls and procedures, as of the end of the period covered by this report based on such evaluation; and

Evaluated the effectiveness of the Company’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure

d.
Disclosed  in  this  report  any  change  in  the  Company’s  internal  control  over  financial  reporting  that  occurred  during  the  Company’s  most  recent  fiscal  quarter  (the
Company’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the Company’s internal control over
financial reporting; and

5.
auditors and the audit committee of the Company’s board of directors (or persons performing the equivalent functions):

The  Company’s  other  certifying  officer  and  I  have  disclosed,  based  on  my  most  recent  evaluation  of  internal  control  over  financial  reporting,  to  the  Company’s

a.
affect the Company’s ability to record, process, summarize and report financial information; and

All significant deficiencies and material weaknesses in the design or operation of internal  control  over  financial  reporting  which  are  reasonably  likely  to  adversely

b.
reporting.

Any  fraud,  whether  or  not  material,  that  involves  management  or  other  employees  who  have  a  significant  role  in  the  Company’s  internal  control  over  financial

Dated: March 9, 2022

By:

/s/ Jeff Lasher
Jeff Lasher
Chief Financial Officer
(Principal Financial Officer)

CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO SECTION 906 OF
THE SARBANES-OXLEY ACT OF 2002

Exhibit 32.1

In  connection  with  the Annual  Report  of  GrowGeneration  Corp.  (the  “Company”)  on  Form  10-K  for  the  year  ended  December  31,  2021  as  filed  with  the  Securities  and
Exchange Commission on the date hereof (the “Report”), I, Darren Lampert, Principal Executive Officer of the Company, certify, pursuant to 18 U.S.C.  ss.1350, as adopted
pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:

(1)

(2)

The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

A signed original of this written statement required by Section 906 has been provided to the undersigned and will be retained by the Company and furnished to the Securities
and Exchange Commission or its staff upon request.

Dated: March 9, 2022

By:

/s/ Darren Lampert
Darren Lampert
Chief Executive Officer
(Principal Executive Officer)

CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO SECTION 906 OF
THE SARBANES-OXLEY ACT OF 2002

Exhibit 32.2

In  connection  with  the Annual  Report  of  GrowGeneration  Corp.  (the  “Company”)  on  Form  10-K  for  the  year  ended  December  31,  2021  as  filed  with  the  Securities  and
Exchange Commission on the date hereof (the “Report”), I, Jeff Lasher, Principal Financial Officer of the Company, certify, pursuant to 18 U.S.C.  ss.1350, as adopted pursuant
to Section 906 of the Sarbanes-Oxley Act of 2002, that:

(1)

(2)

The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

A signed original of this written statement required by Section 906 has been provided to the undersigned and will be retained by the Company and furnished to the Securities
and Exchange Commission or its staff upon request.

Dated: March 9, 2022

By:

/s/ Jeff Lasher
Jeff Lasher
Chief Financial Officer
(Principal Financial Officer)