Quarterlytics / Consumer Cyclical / Specialty Retail / GrowGeneration Corp.

GrowGeneration Corp.

grwg · NASDAQ Consumer Cyclical
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Ticker grwg
Exchange NASDAQ
Sector Consumer Cyclical
Industry Specialty Retail
Employees 289
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FY2017 Annual Report · GrowGeneration Corp.
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

☒ ANNUAL REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the Fiscal year ended December 31, 2017

OR

☐ TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from _________ to __________

Commission File Number 333-207889

GROWGENERATION CORP.
(Exact name of registrant as specified in its charter)

Colorado
(State or Other Jurisdiction of
Incorporation or Organization)

1000 W Mississippi Ave
Denver, Colorado
(Address of Principal Executive Offices)

46-5008129
(I.R.S. Employer
Identification No.)

80223
(Zip Code)

(800) 935-8420
(Registrant's telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act: None

Securities registered pursuant to Section 12(g) of the Act:

Title of class
Not Applicable

Not Applicable
(Former name, former address and former fiscal year, if changed since last report)

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.   Yes ☐   No ☒

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ☒   No ☐

Indicate by check mark whether the registrant (1) filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the past 12 months (or for

such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes ☒   No ☐

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be
submitted  and  posted  pursuant  to  Rule  405  of  Regulation  S-T  (§232.405  of  this  chapter)  during  the  preceding  12  months  (or  for  such  shorter  period  that  the  registrant  was
required to submit and post such files).  Yes ☒   No ☐

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§ 229.405 of this chapter) is not contained herein, and will not be
contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. ☒

 Indicate by check mark whether the Registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging
growth  company.  See  the  definitions  of  “large  accelerated  filer,”  “accelerated  filer,”  “smaller  reporting  company,”  and  “emerging  growth  company”  in  Rule  12b-2  of  the
Exchange Act.

Large accelerated filer
Non-accelerated filer

☐
☐

Accelerated filer                         
Smaller reporting company    
Emerging Growth Company

☐
☒
☒

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised

financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.  ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  Yes ☐   No ☒

State the aggregate market value of the voting and non-voting common equity held by non-affiliates computed by reference to the price at which the common equity

was last sold, or the average bid and asked price of such common equity, as of June 30, 2017: $21,312,812.

As of March 27, 2018, the Company had 19,332,120 shares of its common stock issued and outstanding, par value $0.001 per share.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
TABLE OF CONTENTS

PART I

Business
Risk Factors
Unresolved Staff Comments
Properties
Legal Proceedings
Mine Safety Disclosures

PART II

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
Selected Financial Data
Management’s Discussion and Analysis of Financial Condition and Results of Operations
Quantitative and Qualitative Disclosures About Market Risk
Financial Statements and Supplementary Data
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
Controls and Procedures
Other Information

PART III

Item 1.
Item 1A.
Item 1B.
Item 2.
Item 3.
Item 4.

Item 5.
Item 6.
Item 7.
Item 7A.
Item 8.
Item 9.
Item 9A.
Item 9B.

Item 10.
Item 11.
Item 12.
Item 13.
Item 14.

Directors, Executive Officers and Corporate Governance
Executive Compensation
Security Ownership of Certain Beneficial Owners and Management   and Related Stockholder Matters
Certain Relationships and Related Transactions, and Director Independence
Principal Accounting Fees and Services

PART IV

Item 15.

Exhibits, Financial Statement Schedules

Signatures

Page

1
5
13
13
13
13

14
17
17
25
F-1
26
26
26

27
31
40
41
41

42

45

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
PART I

Forward-Looking Information

This  Annual  Report  of  GrowGeneration  Corp.    on  Form  10-K  contains  forward-looking  statements,  particularly  those  identified  with  the  words,  “anticipates,”  “believes,”
“expects,”  “plans,”  “intends,”  “objectives,”  and  similar  expressions.  These  statements  reflect  management’s  best  judgment  based  on  factors  known  at  the  time  of  such
statements. The reader may find discussions containing such forward-looking statements in the material set forth under “Management’s Discussion and Analysis and Plan of
Operations,” generally, and specifically therein under the captions “Liquidity and Capital Resources” as well as elsewhere in this Annual Report on Form 10-K. Actual events
or results may differ materially from those discussed herein. The forward-looking statements specified in the following information have been compiled by our management on
the  basis  of  assumptions  made  by  management  and  considered  by  management  to  be  reasonable.  Our  future  operating  results,  however,  are  impossible  to  predict  and  no
representation, guaranty, or warranty is to be inferred from those forward-looking statements. The assumptions used for purposes of the forward-looking statements specified in
the following information represent estimates of future events and are subject to uncertainty as to possible changes in economic, legislative, industry, and other circumstances.
As a result, the identification and interpretation of data and other information and their use in developing and selecting assumptions from and among reasonable alternatives
require the exercise of judgment. To the extent that the assumed events do not occur, the outcome may vary substantially from anticipated or projected results, and, accordingly,
no  opinion  is  expressed  on  the  achievability  of  those  forward-looking  statements.  No  assurance  can  be  given  that  any  of  the  assumptions  relating  to  the  forward-looking
statements specified in the following information are accurate, and we assume no obligation to update any such forward-looking statements.

Unless  the  context  otherwise  requires,  the  terms  “we”,  “our”,  “ours”  “us”  and  “GrowGeneration”,  refer  to  GrowGeneration  Corp.  and  its  subsidiaries,  including
GrowGeneration Pueblo Corp, GrowGeneration California Corp., Grow Generation Nevada Corp., GrowGeneration Washington Corp., GrowGeneration Rhode Island Corp.,
GGen Distribution Corp. and GrowGeneration Management Corp., on a combined basis.

 ITEM 1. BUSINESS

Background

GrowGeneration Corp. (“GrowGeneration” or the “Company”) was incorporated in Colorado in 2014 in order to acquire 4 existing hydroponic supply stores. As of December
31, 2017, we have grown into a chain of thirteen (13) retail hydroponic/gardening stores, with eight (8) located in the state of Colorado, two (2) in the state of California, two (2)
in  the  state  of  Nevada  and  one  (1)  in  Washington.  In  January  2018,  we  acquired  two  (2)  additional  stores  located  in  Warwick,  RI  and  Arcata,  CA,  respectively.  The
hydroponic/gardening industry is fragmented, in which typical retail stores are small family owned businesses, usually consisting of a single location. This is particularly true in
Colorado,  California,  Nevada,  Rhode  Island  and  Washington  where  we  currently  operate.  We  intend  to  open  or  acquire  additional  retail  stores  to  increase  and  expand  our
footprint in these states.

Products

GrowGeneration stores offer essential supplies to the hydroponic and gardening industry, including medium (i.e., farming soil), industry-leading hydroponic equipment, power-
efficient lighting, plant nutrients, and thousands of additional products used by professional growers and specialty cultivation operations. We offer our products through our
retail  stores  and  e-commerce  website.  GrowGeneration  is  also  actively  seeking  the  establishment  of  a  brand  of  private  labeled  products,  which  will  be  sold  through
GrowGeneration outlets.

1

 
 
 
 
 
 
 
 
 
 
 
 
 
Markets

GrowGeneration serves a new, yet sophisticated community of commercial and urban cultivators growing specialty crops including organics, greens and plant-based medicines.
Unlike the traditional agricultural industry, these cultivators use innovative indoor and outdoor growing techniques to produce specialty crops in highly controlled environments.
This enables them to produce crops at higher yields without having to compromise quality, regardless of the season or weather and drought conditions.

Our target market segments include home growers of organic vegetable and fruit growers (small farms, home garden growers, restaurants growers, farmer markets), the Do-it
Yourselfers (home flower and plant growers) and mass market and growers in the cannabis related market.

Indoor growing techniques have primarily been used to cultivate plant-based medicines. Plant-based medicines often require high-degree of regulation and controls including
government compliance, security, and crop consistency, making indoor growing techniques a preferred method. Cultivators of plant-based medicines often make a significant
investment to design and build-out their facilities. They look to work with companies such as GrowGeneration that understand their specific needs and can help mitigate risks
that could jeopardize their crops. Plant-based medicines are believed to be among the fastest-growing market in the U.S. and several industry pundits believe that plant-based
medicines may even displace prescription pain medication by providing patients with a safer, more affordable alternative.

Indoor growing techniques, however, are not limited to plant-based medicines. Vertical farms producing organic fruits and vegetables are beginning to emerge in the market due
to  a  rising  shortage  of  farmland,  and  environmental  vulnerabilities  including  drought,  other  severe  weather  conditions  and  insect  pests.  Indoor  growing  techniques  enable
cultivators  to  grow  crops  all-year-round  in  urban  areas  and  take  up  less  ground  while  minimizing  environmental  risks.  Indoor  growing  techniques  typically  require  a  more
significant upfront investment to design and build-out these facilities than traditional farmlands. If new innovations lower the costs for indoor growing, and the costs to operate
traditional farmlands continue to rise, then indoor growing techniques may be a compelling alternative for the broader agricultural industry.

Research and Development 

The company has not incurred any research and development expenses during the period covered by this report.

Customers and Suppliers

Our key customers vary by state and are expected to be more defined as the Company moves from its retail walk-in purchasing sales strategy to serving cultivation facilities
directly and under predictable purchasing activity. Currently, none of our customers accounted for more than 5% of our sales in 2017.

Our key suppliers include distributors such as HydroFarm, BWGS and Sunlight Supply to product specific suppliers such as Emerald Harvest, General Hydroponics and Can
Fan USA. All the products purchased and resold are applicable to indoor and outdoor growing for organics, greens, and plant-based medicines. As of December 31, 2017, two
suppliers  represent  61%  of  our  purchases.  The  loss  of  either  supplier  would  not  have  a  material  adverse  impact  on  our  business,  because  both  suppliers  provide  the  same
products and the Company maintains direct manufacturing agreements with vendors.

2

 
 
 
 
 
 
 
 
  
 
 
 
 
 
Demand for Products

Demand for indoor and outdoor growing equipment is currently high due to legalization of plant-based medicines, primarily Cannabis, which requires equipment purchases for
build-out and repeat purchases of consumable nutrients needed during the growing period. This demand is projected to continue to increase as a result of laws in 29 states and
the District of Columbia. Continued innovation and more efficient build-out technologies along with larger and consolidated cultivation facilities are expected to further expand
market  demand  for  GrowGeneration  products  and  services.  We  expect  the  market  to  continue  to  segment  into  urban  farmers  serving  groups  of  individuals,  community
cultivators, and large-scale cultivation facilities across the states. Each segment will be optimized to different distribution channels that GrowGeneration currently provides. We
are of the opinion that as our volume increases, we will obtain volume discounts on purchasing that should allow us to maximize our revenues and maintain gross margins.

E-Commerce Strategy

The Company has developed its e-commerce website and portal, www.growgeneration.com. Once fully operational, the site will offer for sale hydroponic, specialty and organic
gardening products. Online shoppers will be able to shop from product departments, from nutrients to lighting to hydroponic and greenhouse equipment, delivering an easy and
quick method to find the products that they want to purchase. Our e-commerce site is designed to appeal to the professional grower. Each product listed on the site contains
product  descriptions,  product  reviews  and  a  picture  so  the  customer  can  make  an  informed  and  educated  purchase.  Our  product  filters  will  allow  the  customer  to  search  by
brand, manufacturer, or by function such as wattage. Designed as an information portal as well as an e-commerce store, the customer will find videos, articles, blogs and other
relevant content, all generated by GrowGeneration’s internal staff, which we call our “Grow Pros”. The GrowGeneration customer are able to shop and order online 24/7 and,
choose to receive products delivered directly to their grow operation, or for pick up at one of the GrowGeneration retail stores. In addition, customers may simply use our site
as a resource and shop with our Grow Pros at one of our retail locations. Google advertising, social media and in store advertising are the primary advertising tools we use to
drive traffic to www.growgeneration.com

Goals and Strategy

Our goal is to become one of the nation's largest providers of equipment and supplies for growing organics, herbs and greens and plant-based medicines. We intend to achieve
our goal by implementing the following strategies:

1. Engage with cultivation facilities and secure exclusive supplier contracts;
2. Own, operate and expand regional retail stores to service and support the operations of professional and home growers;
3. Develop and grow our e-commerce platform;
4. Establish a national sales team;
5. Establish a brand of “house” or white-labeled products which we would sell exclusively;
6. Assemble the most knowledgeable staff and leadership team; and
7. Acquire additional products and services that are essential to our customers and deliver high-margins.

Seasonality

Our business is subject to seasonal influences. Generally, our highest volume of sales occurs in our second and third fiscal quarter, and the lowest volume occurs during our first
or fourth fiscal quarter. 

3

 
 
 
 
 
 
 
 
 
 
 
 
 
Competition

Our key competitors include many local and national vendors of gardening supplies, local product resellers of hydroponic and other specialty growing equipment, as well as
online  product  resellers  and  large  online  marketplaces  such  as  Amazon.com  and  eBay.  Our  industry,  generally  referred  to  “Hydroponic  Gardening  Stores”,  is  a  highly
fragmented  industry  with  over  1,000  retail  outlets  throughout  the  U.S.  The  industry  is  highly  competitive.  We  compete  with  companies  that  have  greater  capital  resources,
facilities and diversity of product lines. Additionally, if demand for our hydroponic growing equipment continues to grow and if the cannabis industry continues to develop, we
expect many new competitors to enter the market, as there are no significant barriers to retail sales of hydroponic growing equipment. More established hydroponic companies
with much greater financial resources which do not currently compete with us may be able to easily adapt their existing operations to sales of hydroponic growing equipment.
Increased competition may lead to reduced prices and/or margins for products we sell. Our competitors may also introduce new hydroponic growing equipment, manufacturers
may sell equipment direct to consumers, and our distributers could cease sales of product to us.

Notwithstanding the foregoing, we do believe that our pricing, inventory and product availability and overall customer service provide us with the ability to compete in this
marketplace. In addition, as we increase our number of stores and inventory per store, we expect to be able to purchase larger amounts of inventory at lower volume sale prices,
which we expect will enable us to price competitively and deliver the products that our customers are seeking. We also believe, that as we develop the consistency of a national
brand with operations in multiple states, our customers will have the confidence to shop with us.

Based on our knowledge and communication with our suppliers, we do not believe our suppliers sell directly to the retail market or our customers.

Intellectual Property and Proprietary Rights

Our intellectual property consists of our brands and their related trademarks, domain names and websites, customer lists and affiliations, product know-how and technology, and
marketing  intangibles.  We  also  hold  rights  to  website  addresses  related  to  our  business  including  websites  that  are  actively  used  in  our  day-to-day  business  such  as
www.GrowGeneration.com. We own the federally registered trademark for “GrowGeneration”. We also own a federal register trademark “Where the Pros Go to Grow”.

We have a policy of entering into confidentiality and non-disclosure agreements with our employees and some of our vendors and customers as necessary.

Government Regulation

While there is no governmental regulation relating to the sale of hydroponic equipment or soil and nutrients that we sell, there are laws and regulations governing the cultivation
and sale of cannabis and related products. Currently, there are over 29 states plus the District of Columbia that have laws and/or regulation that recognize in one form or another
legitimate medical uses for cannabis and consumer use of cannabis in connection with medical treatment. About a dozen other states are considering legislation to similar effect.
As of the date of this report, the policy and regulations of the federal government and its agencies is that cannabis has no medical benefit and a range of activities including
cultivation and use of cannabis for personal use is prohibited on the basis of federal law and may or may not be permitted on the basis of state law. Active enforcement of the
current federal regulatory position on cannabis on a regional or national basis may directly and adversely affect the willingness of customers of GrowGeneration to invest in or
buy products from GrowGeneration. Active enforcement of the current federal regulatory position on cannabis may thus directly or indirectly adversely affect GrowGeneration
operations.

Employees

As of the December 31, 2017, we have 50 full time employees and 8 part-time employees. No employees are subject to collective bargaining agreements. We plan to add sales
representatives in all states in which we operate a retail store.

Principal Offices

Our principal offices are located at 1000 W Mississippi Ave., Denver, CO 80223. We lease eight (8) facilities in the State of Colorado, three (3) in the State of California, two
(2) in the State of Nevada, one (1) in the State of Washington and one (1) in the State of Rhode Island for our retail operations. Information relating to our stores is set forth in
the table below:

Colorado
California
Nevada
Washington
Rhode Island

Number of Locations

8
3
2
1
1

4

Square feet
2,000-12,500
2,625-8,000
5,000-8,800
3,200
9,000

Lease Expiration Dates
February 2018 to October 2022
May 2020 to February 2022
November 2021 to February 2022
April 2020
January 2023

 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
   
   
 
 
   
 
   
 
 
   
 
   
 
 
   
 
   
 
 
   
 
   
 
 
   
 
   
 
 
 
 ITEM 1A. RISK FACTORS

The risks and uncertainties described below could materially and adversely affect our business, financial condition and results of operations and could cause actual results to
differ materially from our expectations and projections. You should read these Risk Factors in conjunction with "Management’s Discussion and Analysis of Financial Condition
and Results of Operations" in Item 7 and our Consolidated Financial Statements and related notes in Item 8. There also may be other factors that we cannot anticipate or that
are not described in this report generally because we do not currently perceive them to be material. Those factors could cause results to differ materially from our expectations.

We face intense competition that could prohibit us from developing or increasing our customer base and generating revenue.

The  industry  within  which  we  compete  is  highly  competitive.  We  compete  with  companies  that  have  greater  capital  resources,  facilities  and  diversity  of  product  lines.  We
compete in the specialty gardening industry, selling hydroponic and organic nutrients, soils and other gardening related products. Additionally, if demand for our hydroponic
growing  equipment  and  products  continues  to  grow,  we  expect  many  new  competitors  to  enter  the  market,  as  there  are  no  significant  barriers  to  retail  sales  of  hydroponic
growing equipment and related gardening products. More established gardening companies with much greater financial resources which do not currently compete with us may
be able to easily adapt their existing operations to sales of hydroponic growing equipment. Due to this competition, there is no assurance that we will not encounter difficulties in
generating  or  increasing  revenues  and  capturing  market  share.  In  addition,  increased  competition  may  lead  to  reduced  prices  and/or  margins  for  products  we  sell.  Our
competitors may also introduce new hydroponic growing equipment, manufacturers may sell equipment direct to consumers, and our distributers could cease sales of product to
us.

If we need additional capital to fund our operations, we may not be able to obtain sufficient capital and may be forced to limit the scope of our operations.

If adequate additional financing is not available on reasonable terms, we may not be able to expand our retail or online operations and we may be forced to modify our business
plans accordingly. There is no assurance that additional financing will be available to us. In connection with our growth strategies, we may experience increased capital needs
and accordingly, we may not have sufficient capital to fund our future operations without additional capital investments. Our capital needs will depend on numerous factors,
including (i) our profitability; (ii) the release of competitive products by our competition; (iii) the level of our investment in sales and marketing; and (iv) new store openings
and or acquisitions. We cannot assure you that we will be able to obtain capital in the future to meet our needs. If we cannot obtain additional funding, we may be required to:
(i) limit our expansion; (ii) limit our marketing efforts; and (iii) decrease or eliminate capital expenditures. Such reductions could materially adversely affect our business and
our ability to compete. Moreover, even if we do find a source of additional capital, we may not be able to negotiate terms and conditions for receiving the additional capital that
are favorable to us. Any future capital investments could dilute or otherwise materially and adversely affect the holdings or rights of our existing shareholders. We cannot give
you any assurance that any additional financing will be available to us, or if available, will be on terms favorable to us.

Our business depends substantially on the continuing efforts of our executive officers and our business may be severely disrupted if we lose their services.

Our future success depends substantially on the continued services of our executive officers, especially our Chief Executive Officer, Darren Lampert, our President, Michael
Salaman, our Chief Operating Officer, Joseph Prinzivalli and our Chief Financial Officer, Monty Lamirato. We do not maintain key man life insurance on any of our executive
officers and directors. If one or more of our executive officers are unable or unwilling to continue in their present positions, we may not be able to replace them readily, if at all.
Therefore, our business may be severely disrupted, and we may incur additional expenses to recruit and retain new officers.

5

 
 
 
 
 
 
 
 
 
 
 
 
If we are not successful in attracting and retaining highly qualified personnel, we may not be able to successfully implement our business strategy.

Our  ability  to  compete  in  the  highly  competitive  hydroponics  and  gardening  industry  depends  in  large  part  upon  our  ability  to  attract  highly  qualified  managerial  and  sales
personnel. In order to induce valuable employees to come and work for us or to remain with us, we intend to provide employees with stock options that vest over time. The
value to employees of stock options that vest over time will be significantly affected by movements in our stock price that we will not be able to control and may at any time be
insufficient to counteract more lucrative offers from other companies. Our success also depends on our ability to continue to attract, retain and motivate highly skilled junior,
mid-level, and senior personnel.

In order to increase our sales and marketing infrastructure, we will need to grow the size of our organization, and we may experience difficulties in managing this growth.

As  we  continue  to  work  to  open  and/or  acquire  additional  retail  store  locations,  we  will  need  to  expand  the  size  of  our  employee  base  for  managerial,  operational,  sales,
marketing, financial and other resources. Future growth would impose significant added responsibilities on members of management, including the need to identify, recruit,
maintain, motivate and integrate additional employees. In addition, our management may have to divert a disproportionate amount of its attention away from our day-to-day
activities and devote a substantial amount of time to managing these growth activities. Our future financial performance and our ability to continue to grow our operation and
compete in the hydroponics industry effectively will depend, in part, on our ability to effectively manage any future growth.

Litigation may adversely affect our business, financial condition and results of operations.

From time to time in the normal course of our business operations, we may become subject to litigation that may result in liability material to our financial statements as a whole
or  may  negatively  affect  our  operating  results  if  changes  to  our  business  operation  are  required.  The  cost  to  defend  such  litigation  may  be  significant  and  may  require  a
diversion of our resources. There also may be adverse publicity associated with litigation that could negatively affect customer perception of our business, regardless of whether
the allegations are valid or whether we are ultimately found liable. As a result, litigation may adversely affect our business, financial condition and results of operations.

We may not obtain insurance coverage to adequately cover all significant risk exposures.

We will be exposed to liabilities that are unique to the products we provide. We currently maintain property and casualty, automobile, and business interruption insurance and
there can be no assurance that we will acquire or maintain insurance for certain risks, that the amount of our insurance coverage will be adequate to cover all claims or liabilities,
or  that  we  will  not  be  forced  to  bear  substantial  costs  resulting  from  risks  and  uncertainties  of  business.  It  is  also  not  possible  to  obtain  insurance  to  protect  against  all
operational  risks  and  liabilities.  The  failure  to  obtain  adequate  insurance  coverage  on  terms  favorable  to  us,  or  at  all,  could  have  a  material  adverse  effect  on  our  business,
financial condition and results of operations.

Federal practices could change with respect to providers of equipment potentially usable by participants in the medical cannabis industry, which could adversely impact us.

Cannabis growers utilize various products that we offer for sale. While we are not aware of any threatened or current federal or state law enforcement actions against any retailer
of hydroponic equipment that might be used for cannabis growing or use we have heard that a number of years ago, law enforcement authorities did initiate raids at some retail
stores where operators evidently knew they were selling hydroponic equipment directly to customers who indicated they intended to use it for the cultivation of recreational
cannabis. Those raids took place in a different legal landscape, well before the legalization of medical or recreational cannabis by any state. We are unaware of any threatened
or actual law enforcement activity, ever, against manufacturers or retailers of supplies marketed for usage by participants in the emerging cannabis industry.

6

 
 
 
 
 
 
 
 
 
 
 
 
 
 
A theoretical risk exists that our activities could be deemed to be facilitating the selling or distribution of cannabis in violation of the Federal Controlled Substances Act, or to
constitute aiding or abetting, or being an accessory to, a violation of that Act. We believe, however, that such a risk is relatively low. Federal authorities have not focused their
resources  on  such  tangential  or  secondary  violations  of  the Act,  nor  have  they  threatened  to  do  so,  with  respect  to  the  sale  of  equipment  that  might  be  used  by  cannabis
gardeners, or with respect to any supplies marketed to participants in the emerging medical cannabis industry. We are unaware of such a broad application of the Controlled
Substances Act  by  federal  authorities,  and  we  believe  that  such  an  attempted  application  would  be  unprecedented.  Even  though  the  Company  sells  hydroponic  and  garden
supplies it may encounter difficulty in obtaining bank accounts with financial institutions because we are an ancillary business that service the cannabis industry.

If the federal government were to change its practices or were to expend its resources attacking providers of equipment that could be usable by participants in the medical or
recreational cannabis industry, such action could have a materially adverse effect on our operations, our customers, or the sales of our products.

Cannabis remains illegal under federal law and a change in federal enforcement practices could significantly and negatively affect our cannabis cultivation and production
business.

State laws legalizing medicinal and adult cannabis use are in conflict with the Federal Controlled Substances Act, which classifies cannabis as a Schedule-I controlled substance
and  makes  cannabis  use  and  possession  illegal  on  a  national  level.  The  United  States  Supreme  Court  has  ruled  that  the  Federal  government  has  the  right  to  regulate  and
criminalize  cannabis,  even  for  medical  purposes,  and  thus  Federal  law  criminalizing  the  use  of  cannabis  preempts  state  laws  that  legalize  its  use.  While  the  prior  Obama
Administration  has  effectively  stated  that  it  is  not  an  efficient  use  of  resources  to  direct  Federal  law  enforcement  agencies  to  prosecute  those  lawfully  abiding  by  state-
designated laws allowing the use and distribution of medical and recreational cannabis, on January 4, 2018, the United States Attorney General announced the rescission of the
Obama Administration’s policy, which indirectly negatively impacted our business.

Continued federal intervention in certain segments of the cannabis industry is disruptive to the industry and may have a negative impact on us.

Our products are sold to growers of various crops, including cannabis. Disruption to the cannabis industry could cause some potential customers to be more reluctant to invest in
growing equipment, including equipment we sell. Currently, 29 states and the District of Columbia allow its citizens to use medical cannabis. Additionally, Alaska, California,
Colorado, Maine, Massachusetts, Nevada, Oregon, and Washington, and the District of Columbia have legalized cannabis for adult recreational use, and additional recreational
measures are expected to be pursued by other states in the future. Continued development of the cannabis industry is dependent upon continued legislative authorization of
cannabis at the state level. Any number of factors could slow or halt progress in this area. Further, progress in the cannabis industry, while encouraging, is not assured. While
there may be ample public support for legislative action, numerous factors impact the legislative process. Any one of these factors could slow or halt use of cannabis, which
would negatively impact our business.

There can be no assurance that our intended operations will not violate state or federal law.

We have not requested or obtained any opinion of counsel or ruling from any authority to determine if our intended operations are in compliance with or violate any state or
federal laws or whether we are assisting others to violate a state or federal law. In the event that our intended operations are deemed to violate any laws or if we are deemed to
be others to violate a state or federal law, we could have liability that could cause us to modify or cease our operations.

7

 
 
 
 
 
 
 
 
 
 
 
 
Our past private placements were made pursuant to an exemption from registration.

Since  2014,  various  private  placements  conducted  by  the  Company  were  made  in  reliance  upon  the  so-called  "private  placement"  exemption  from  registration  with  the
Securities and Exchange Commission (the “SEC”) provided by Sections 4(a)(2) of the 1933 Securities Act, by Regulation D, Rule 506 adopted there under, and the exemptions
from registration provided by the Blue-Sky laws of states in which our securities are offered. However, reliance upon these exemptions is highly technical and should not be
viewed as a guarantee that such exemptions are indeed available. If for any reason the private placement exemption is not available for past private placements and no other
exemption from registration is found to be available, the sale of the securities in such private placements would be deemed to have been made in violation of the applicable
laws, thus requiring registration of those securities. As a remedy for such a violation, each investor would have the right to rescind its purchase and to have its full investment
returned. If an investor requests return of its investment, it is possible that funds would not be available to us for that purpose, and that liquidation of us may be required. Any
refunds made would reduce funds available to us for our operations. A significant number of requests for rescission would probably leave us without funds sufficient to respond
to such requests or to proceed successfully with its activities.

There are a significant number of shares of common stock eligible for sale, which could depress the market price of such shares.

Our Registration Statement on Form S-1 has registered a total of 4,166,429 shares of our common stock, which includes 2,058,572 shares of common stock being sold by our
shareholders and 2,107,857 shares of common stock underlying the warrants with an exercise price of $0.70 per share, available for sale in the public market. The availability of
such a large number of shares of common stock for sale in the public market could harm the market price of the stock. Further, shares may be offered from time to time in the
open market pursuant to Rule 144, and these sales may have a depressive effect as well.

We are under the obligation to repay our convertible promissory notes upon maturity.

On January 17, 2018, the Company completed a private placement of units of its securities and raised gross proceeds of $9,000,000 from certain accredited investors in the
offering. Each unit consists of (i) a .1% unsecured convertible promissory note of the principal amount of $250,000, and (ii) a 3-year warrant entitling the holder to purchase
37,500 shares of Common Stock, at a price of $.01 per share or through cashless exercise. The principal and interest of the promissory notes will be due and payable by the
Company in three years from the date of issuance. Inability to repay the promissory notes on maturity, if the promissory notes are neither converted nor extended, will result in
the financial condition of the Company to be materially adversely affected.

The promissory notes are convertible into shares of the Company’s Common Stock at the holders’ option at $3 per share. If a large number of holders choose to convert their
promissory notes, it may cause substantial dilution on other shareholders’ ownership of the Company’s securities.

If our existing stockholders sell substantial amounts of our common stock in the public market, or if the public perceives that such sales could occur, this could have an adverse
impact on the market price of our common stock, even if there is no relationship between such sales and the performance of our business.

8

 
 
 
 
 
 
 
 
 
 
 
 
If product liability lawsuits are brought against us, we may incur substantial liabilities.

We face a potential risk of product liability as a result of any of the products that we offer for sale. For example, we may be sued if any product we sell allegedly causes injury
or  is  found  to  be  otherwise  unsuitable  during  product  testing,  manufacturing,  marketing  or  sale. Any  such  product  liability  claims  may  include  allegations  of  defects  in
manufacturing, defects in design, a failure to warn of dangers inherent in the product, negligence, strict liability and a breach of warranties. Claims could also be asserted under
state consumer protection acts. If we cannot successfully defend ourselves against product liability claims, we may incur substantial liabilities. Even successful defense would
require significant financial and management resources. Regardless of the merits or eventual outcome, liability claims may result in:

●
●
●
●
●
●
●

decreased demand for products that we may offer for sale;
injury to our reputation;
costs to defend the related litigation;
a diversion of management's time and our resources;
substantial monetary awards to trial participants or patients;
product recalls, withdrawals or labeling, marketing or promotional restrictions; and
a decline in our stock price. 

We  do  not  maintain  any  product  liability  insurance.  Our  inability  to  obtain  and  retain  sufficient  product  liability  insurance  at  an  acceptable  cost  to  protect  against  potential
product liability claims could prevent or inhibit the commercialization of products we develop. e. Even if we obtain product liability insurance in the future, we may have to pay
amounts awarded by a court or negotiated in a settlement that exceed our coverage limitations or that are not covered by our insurance, and we may not have, or be able to
obtain, sufficient capital to pay such amounts.

We may acquire businesses or products, or form strategic alliances, in the future, and we may not realize the benefits of such acquisitions.

We may acquire additional businesses or products, form strategic alliances or create joint ventures with third parties that we believe will complement or augment our existing
business. If we acquire businesses with promising markets or products, we may not be able to realize the benefit of acquiring such businesses if we are unable to successfully
integrate them with our existing operations and company culture. We may encounter numerous difficulties in developing, manufacturing and/or marketing any new products
resulting from a strategic alliance or acquisition that delay or prevent us from realizing their expected benefits or enhancing our business. We cannot assure you that, following
any such acquisition, we will achieve the expected synergies to justify the transaction.

Risks Related to Our Common Stock

Our officers and directors will control our company for the foreseeable future, including the outcome of matters requiring stockholder approval.

At of the date hereof, our officers and directors collectively beneficially own approximately 18% of our outstanding shares of Common Stock on a primary basis and 23.44% of
our outstanding shares in Common Stock if they exercise all their options and warrants. Certain of these individuals also have significant control over our business, policies and
affairs as officers or directors of our company. Therefore, you should not invest in reliance on your ability to have any control over our company.

9

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
An investment in our company should be considered illiquid.

An investment in our company requires a long-term commitment, with no certainty of return. Currently there is only a very limited market for our common stock and we cannot
guarantee that a liquid market for our common stock will develop in the near future. Moreover, we do not expect security analysts of brokerage firms to provide coverage of our
company in the near future. In addition, investment banks may be less likely to agree to underwrite primary or secondary offerings on behalf of our company or its stockholders
in the future than they would if we were to become a public reporting company by means of an initial public offering of common stock. If all or any of the foregoing risks
occur, it would have a material adverse effect on our company.

Limited public market for our common stock currently exists, and an active trading market may not develop or be sustained.

As we are in our early stages, an investment in our company will likely require a long-term commitment, with no certainty of return. The Company was approved to start trading
its common stock on the OTCQB Marketplace as of October 19, 2016, and commenced trading on November 11, 2016.  On October 10, 2017, the Company’s common stock
started trading on OTCQX Best Market. There is currently is a limited public market for our common stock and there is no guarantee that any sustained trading market will
develop in the near future or at all. In the absence of an active trading market:

investors may have difficulty buying and selling or obtaining market quotations;

●
● market visibility for shares of our common stock may be limited; and
●

a lack of visibility for shares of our common stock may have a depressive effect on the market price for shares of our common stock. 

The  OTCQX  Best  Market  is  a  relatively  unorganized,  inter-dealer,  over-the-counter  market  that  provides  significantly  less  liquidity  than  NASDAQ  or  the  NYSE American
(formerly NYSE MKT, formerly NYSE AMEX). The market for our Common Stock may be illiquid and you may be unable to dispose of your shares of common stock at
desirable prices or at all. Moreover, there is a risk that our common stock could be delisted from the OTCQX Best Market, in which case it might be listed on the so called
“Pink Sheets”, which is even more illiquid than the OTCQX Best Market

The lack of an active market impairs your ability to sell your shares at the time you wish to sell them or at a price that you consider reasonable. The lack of an active market may
also reduce the fair market value of your shares. An inactive market may also impair our ability to raise capital to continue to fund operations by selling shares and may impair
our ability to acquire additional intellectual property assets by using our shares as consideration.

The market price of our common stock may be significantly volatile.

The market price for our common stock may be volatile and subject to wide fluctuations in response to factors including the following:

●
●
●
●
●

actual or anticipated fluctuations in our quarterly or annual operating results;
changes in financial or operational estimates or projections;
conditions in markets generally;
changes in the economic performance or market valuations of companies similar to ours; and
general economic or political conditions in the United States or elsewhere. 

The securities market has from time to time experienced significant price and volume fluctuations that are not related to the operating performance of particular companies.
These market fluctuations may also materially and adversely affect the market price of shares of our common stock.

10

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Our common stock may be considered a “penny stock,” and thereby be subject to additional sale and trading regulations that may make it more difficult to sell.

The SEC has adopted rules that regulate broker-dealer practices in connection with transactions in penny stocks. Penny stocks are generally equity securities with a price of less
than $5.00 (other than securities registered on certain national securities exchanges or authorized for quotation on certain automated quotation systems, provided that current
price and volume information with respect to transactions in such securities is provided by the exchange or system). The OTCBB and OTCQX Best Market do not meet such
requirements and if the price of our common stock is less than $5.00, our common stock will be deemed penny stocks. The penny stock rules require a broker-dealer, prior to a
transaction in a penny stock not otherwise exempt from those rules, to deliver a standardized risk disclosure document containing specified information. In addition, the penny
stock rules require that prior to effecting any transaction in a penny stock not otherwise exempt from those rules, a broker-dealer must make a special written determination that
the penny stock is a suitable investment for the purchaser and receive (i) the purchaser’s written acknowledgment of the receipt of a risk disclosure statement; (ii) a written
agreement to transactions involving penny stocks; and (iii) a signed and dated copy of a written suitability statement. These disclosure requirements may have the effect of
reducing the trading activity in the secondary market for our common stock, and therefore stock holders may have difficulty selling their shares.  

FINRA sales practice requirements may also limit your ability to buy and sell our common stock, which could depress the price of our shares.

FINRA  rules  require  broker-dealers  to  have  reasonable  grounds  for  believing  that  an  investment  is  suitable  for  a  customer  before  recommending  that  investment  to  the
customer. Prior to recommending speculative low-priced securities to their non-institutional customers, broker-dealers must make reasonable efforts to obtain information about
the customer’s financial status, tax status and investment objectives, among other things. Under interpretations of these rules, FINRA believes that there is a high probability
such speculative low-priced securities will not be suitable for at least some customers. Thus, FINRA requirements make it more difficult for broker-dealers to recommend that
their customers buy our common stock, which may limit your ability to buy and sell our shares, have an adverse effect on the market for our shares, and thereby depress our
share price.

Our shareholders may face significant restrictions on the resale of their shares due to state “blue sky” laws.

Each state has its own securities laws, often called “blue sky” laws, which (1) limit sales of securities to a state’s residents unless the securities are registered in that state or
qualify for an exemption from registration, and (2) govern the reporting requirements for broker-dealers doing business directly or indirectly in the state. Before a security is
sold in a state, there must be a registration in place to cover the transaction, or it must be exempt from registration. The applicable broker-dealer must also be registered in that
state.

We do not know whether our securities will be registered or exempt from registration under the laws of any state. A determination regarding registration will be made by those
broker-dealers, if any, who agree to serve as market makers for our common stock. There may be significant state blue sky law restrictions on the ability of investors to sell, and
on purchasers to buy, our securities. The resale market for our common stock could be limited, as the holders of our common stock may be unable to resell their shares without
the significant expense of state registration or qualification.

The shares of our common stock may experience substantial dilution by exercises of outstanding warrants and options.

As of the date hereof, we had outstanding warrants to purchase an aggregate of 2,319,000, shares of our common stock at a weighted average exercise price of $2.34 per share,
and options to purchase an aggregate of 1,923,000 shares of our common stock (out of which 1,733,498 are vested as of this date) at a weighted average exercise prices of $.79
per share. The 1,733,498 vested options have a weighted average exercise price of $.73 per share (the first $100,000 of options granted to each of our officers and directors may
be  deemed  to  be  incentive  stock  options.  The  exercise  of  such  outstanding  options  and  warrants  will  result  in  substantial  dilution  of  your  investment.  In  addition,  you  may
experience additional dilution if we issue common stock in the future. Any of such dilution may have adverse effect on the price of our common stock. 

11

 
 
 
 
 
 
 
 
 
 
 
 
 
We are an “emerging growth company,” and will be able take advantage of  reduced  disclosure  requirements  applicable  to  “emerging  growth  companies,”  which  could
make our common stock less attractive to investors.

We are an “emerging growth company,” as defined in the Jumpstart Our Business Startups Act of 2012, or JOBS Act, and, for as long as we continue to be an “emerging growth
company,”  we  intend  to  take  advantage  of  certain  exemptions  from  various  reporting  requirements  applicable  to  other  public  companies  but  not  to  “emerging  growth
companies,” including, but not limited to, not being required to comply with the auditor attestation requirements of Section 404 of the Sarbanes-Oxley Act, reduced disclosure
obligations regarding executive compensation in our periodic reports and proxy statements, and exemptions from the requirements of holding a nonbinding advisory vote on
executive compensation and stockholder approval of any golden parachute payments not previously approved. We could be an “emerging growth company” for up to five years,
or until the earliest of (i) the last day of the first fiscal year in which our annual gross revenues exceed $1 billion, (ii) the date that we become a “large accelerated filer” as
defined in Rule 12b-2 under the Exchange Act, which would occur if the market value of our common stock that is held by non-affiliates exceeds $700 million as of the last
business day of our most recently completed second fiscal quarter, or (iii) the date on which we have issued more than $1 billion in non-convertible debt during the preceding
three year period. We cannot predict if investors will find our common stock less attractive if we choose to rely on these exemptions. If some investors find our common stock
less attractive as a result of any choices to reduce future disclosure, there may be a less active trading market for our common stock and our stock price may be more volatile.

We incurred significantly increased costs and devote substantial management time as a result of operating as a public company, particularly after we are no longer deemed
an “emerging growth company.”

As a public company, we incurred significant legal, accounting and other expenses that we did not incur as a private company. For example, we are required to comply with
certain of the requirements of the Sarbanes-Oxley Act and the Dodd-Frank Wall Street Reform and Consumer Protection Act, as well as rules and regulations subsequently
implemented by the Securities and Exchange Commission, including the establishment and maintenance of effective disclosure and financial controls and changes in corporate
governance practices. In addition, our management and other personnel need to divert attention from operational and other business matters to devote substantial time to these
public company requirements.

However,  for  as  long  as  we  remain  an  “emerging  growth  company”  as  defined  in  the  JOBS Act,  we  intend  to  take  advantage  of  certain  exemptions  from  various  reporting
requirements  that  are  applicable  to  other  public  companies  that  are  not  “emerging  growth  companies”  including,  but  not  limited  to,  not  being  required  to  comply  with  the
auditor attestation requirements of Section 404 of the Sarbanes-Oxley Act, reduced disclosure obligations regarding executive compensation in our periodic reports and proxy
statements,  and  exemptions  from  the  requirements  of  holding  a  nonbinding  advisory  vote  on  executive  compensation  and  stockholder  approval  of  any  golden  parachute
payments not previously approved. We intend to take advantage of these reporting exemptions until we are no longer an “emerging growth company.”

Under the JOBS Act, “emerging growth companies” can delay adopting new or revised accounting standards until such time as those standards apply to private companies. We
have  irrevocably  elected  not  to  avail  ourselves  of  this  exemption  from  new  or  revised  accounting  standards  and,  therefore,  we  will  be  subject  to  the  same  new  or  revised
accounting standards as other public companies that are not “emerging growth companies.” 

After we are no longer an “emerging growth company,” we expect to incur additional management time and cost to comply with the more stringent reporting requirements
applicable  to  companies  that  are  deemed  accelerated  filers  or  large  accelerated  filers,  including  complying  with  the  auditor  attestation  requirements  of  Section  404  of  the
Sarbanes-Oxley Act.

We cannot predict or estimate the amount of additional costs we may incur or the timing of such costs.

There may be limitations on the effectiveness of our internal controls, and a failure of our control systems to prevent error or fraud may materially harm our company.

Proper systems of internal controls over financial accounting and disclosure are critical to the operation of a public company. As we are a start-up company, we are at the very
early stages of establishing, and we may be unable to effectively establish such systems, especially in light of the fact that we expect to operate as a publicly reporting company.
This would leave us without the ability to reliably assimilate and compile financial information about our company and significantly impair our ability to prevent error and
detect fraud, all of which would have a negative impact on our company from many perspectives.

12

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Moreover, we do not expect that disclosure controls or internal control over financial reporting, even if established, will prevent all error and all fraud. A control system, no
matter how well designed and operated, can provide only reasonable, not absolute, assurance that the control system’s objectives will be met. Further, the design of a control
system must reflect the fact that there are resource constraints and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all
control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, have been detected. Failure of our control systems
to prevent error or fraud could materially adversely impact us.

We do not currently intend to pay dividends on our common stock in the foreseeable future, and consequently, your ability to achieve a return on your investment will
depend on appreciation in the price of our common stock.

We have never declared or paid cash dividends on our common stock and do not anticipate paying any cash dividends to holders of our common stock in the foreseeable future.
Consequently,  investors  must  rely  on  sales  of  their  common  stock  after  price  appreciation,  which  may  never  occur,  as  the  only  way  to  realize  any  future  gains  on  their
investments. There is no guarantee that shares of our common stock will appreciate in value or even maintain the price at which our stockholders have purchased their shares.

Upon dissolution of our company, you may not recoup all or any portion of your investment.

In the event of a liquidation, dissolution or winding-up of our company, whether voluntary or involuntary, the proceeds and/or assets of our company remaining after giving
effect  to  such  transaction,  and  the  payment  of  all  of  our  debts  and  liabilities  will  be  distributed  to  the  stockholders  of  common  stock  on  a  pro  rata  basis.  There  can  be  no
assurance that we will have available assets to pay to the holders of common stock, or any amounts, upon such a liquidation, dissolution or winding-up of our Company. In this
event, you could lose some or all of your investment.

 ITEM 1B. UNRESOLVED STAFF COMMENTS

None.

 ITEM 2. PROPERTIES

Description of Property

Our principal offices are located at 1000 W Mississippi Ave., Denver, CO 80223. We lease eight (8) facilities in the State of Colorado, three (3) in the State of California, two
(2) in the State of Nevada, one (1) in the State of Washington and one (1) in the State of Rhode Island for our retail operations. Information relating to our stores is set forth in
the table below:

State

Colorado
California
Nevada
Washington
Rhode Island

  Number of Locations   
8
3
2
1
1

Square feet
2,000-12,500
2,625-8,000
5,000-8,800
3,200
9,000

 ITEM 3. LEGAL PROCEEDINGS

Lease Expiration Dates
February 2018 to October 2022
May 2020 to February 2022
November 2021 to February 2022
April 2020
January 2023

There  are  no  current,  past,  pending  or  threatened  legal  proceedings  or  administrative  actions  either  by  or  against  the  issuer  that  could  have  a  material  effect  on  the  issuer’s
business, financial condition, or operations.

 ITEM 4. MINE SAFETY DISCLOSURES

Not applicable.

13

 
 
 
 
  
 
 
 
 
 
 
 
 
   
 
 
   
 
   
 
 
   
 
   
 
 
   
 
   
 
 
   
 
   
 
 
   
 
   
  
 
 
 
 
 
 
PART II

  ITEM  5.  MARKET  FOR  REGISTRANT'S  COMMON  EQUITY,  RELATED  STOCKHOLDER  MATTERS  AND  ISSUER  PURCHASES  OF  EQUITY
SECURITIES

MARKET INFORMATION

We  received  approval  from  the  OTCQB  Market  to  trade  our  common  stock,  par  value  $.001  per  share  (the  “Common  Stock”)  under  the  ticker  symbol  of  “GRWG”  as  of
October  19,  2016,  and,  commenced  trading  on  November  11,  2016.    On  October  10,  2017,  the  Common  Stock  started  trading  on  OTCQX  Best  Market.  There  is  currently
limited trading volume for our Common Stock and there is no guarantee that any sustained trading market will develop in the future.

The following table sets forth, for each quarter from November 11, 2016 to December 31, 2017, the reported high and low bid prices of our Common Stock.

Quarter Ended

December 31, 2017
September 30, 2017
June 30, 2017
March 31, 2017
December 31, 2016

High Bid

Low Bid

  $
  $
  $
  $
  $

4.23    $
2.13    $
2.35    $
2.60    $
3.43    $

1.60 
1.50 
1.73 
1.50 
1.50 

Future sales of substantial amounts of our shares in the public market could adversely affect market prices prevailing from time to time and could impair our ability to raise
capital through the sale of our equity securities.

HOLDERS

The approximate number of stockholders of record as of December 31, 2017 is 101.  The number of stockholders of record does not include beneficial owners of our Common
Stock, whose shares are held in the names of various dealers, clearing agencies, banks, brokers and other fiduciaries.

DIVIDEND POLICY

We have never paid any cash dividends on our Common Stock. We anticipate that we will retain funds and future earnings to support operations and to finance the growth and
development of our business. Therefore, we do not expect to pay cash dividends in the foreseeable future. Any future determination to pay dividends will be at the discretion of
our board of directors and will depend on our financial condition, results of operations, capital requirements and other factors that our board of directors deems relevant. In
addition, the terms of any future debt or credit financings may preclude us from paying dividends.

RECENT SALES OF UNREGISTERED SECURITIES

2015 Private Placements

In April 2015, the Company raised $180,000 from the sale of 300,000 shares of its Common Stock to four (4) accredited investors, at a price of $.60 per share. All securities
sold in this private placement were arranged by officers and directors and no commissions or other remuneration was paid to any person in connection with such sales. The
Company used the proceeds raised in this offering for inventory purchases and working capital.

14

 
 
 
 
 
 
 
 
   
 
 
 
 
     
 
 
 
 
 
 
 
 
 
 
 
 
On March 12, 2015 the Company entered into an agreement with Cavu Securities LLC, a FINRA Member broker dealer (“Cavu”), pursuant to which the Company engaged
Cavu  on  a  non-exclusive  basis  to  act  as  its  lead  placement  agent  for  the  sale  of  up  to  $4,200,000  of  our  units.  Each  unit  was  offered  at  a  price  of  $.70  per  unit.  Each  unit
consisted of (i) one share of Common Stock and (ii) one 5-year warrant to purchase one share of Common Stock at an exercise price of $0.70 per share. The units were offered
and  sold  on  a  “best-effort”  basis.  On  October  30,  2015,  the  Company  closed  the  private  placement  with  a  total  of  2,465,001  units  sold  and  realized  gross  proceeds  of
$1,725,501. The Company paid Cavu total compensation for its services of (i) $73,295 in commissions; (ii) five-year warrants to purchase 142,800 shares of Common Stock, at
an exercise price equal to $0.70 per share; and (iii) 77,833 shares of Common Stock.

2016 Private Placements

On April 29, 2016, the Company completed a private placement to which it sold 890,714 units to 10 accredited investors at a price of $.70 per unit, with each unit consisting of
one  share  of  common  stock  and  one  warrant  to  purchase  one  share  of  Common  Stock  at  an  exercise  price  of  $.70  per  share.  The  warrants  have  a  five-year  life  for  gross
proceeds of $623,500. We paid Cavu, our placement agent, a total compensation for its services of (i) five-year warrants to purchase 50,000 shares of our Common Stock, at an
exercise price equal to $0.70 per share; and (ii) 50,000 shares of our Common Stock.

On October 6, 2016, the Company completed a private placement of a total of 1,000,000 units of its securities sold to 8 accredited investors at a price of $0.70 per unit. Each
unit consists of one share of Common Stock and one 5-year warrant to purchase one share of Common Stock at an exercise price of $0.70 per share. The Company raised an
aggregate of $700,000 gross proceeds in the offering. The Company agreed to pay Cavu a cash fee of $22,050 and five-year warrants to purchase 31,500 shares of Common
Stock, at an exercise price equal to $0.70 per share, on proceeds of $315,000 raised by Cavu in connection with this offering.

2017 Private Placements

On March 10, 2017, the Company completed a private placement of a total of 825,000 units of its securities to 4 accredited investors. Each unit consists of (i) one share of the
Company’s Common Stock and (ii) one 5-year warrant to purchase one share of Common Stock at an exercise price of $2.75 per share. The Company raised an aggregate of
$1,650,000 gross proceeds in the offering.

On  May  16,  2017,  the  Company  completed  a  private  placement  of  a  total  of  1,000,000  units  of  its  securities  to  27  accredited  investors  through  GVC  Capital  LLC  (“GVC
Capital”) as its placement agent. Each unit consists of (i) one share of the Company’s Common Stock and (ii) one 5-year warrant to purchase one share of Common Stock at an
exercise price of $2.75 per share. The Company raised an aggregate of $2,000,000 gross proceeds in the offering. The Company paid GVC Capital total compensation for its
services, (i) for a price of $100, 5-year warrants to purchase 75,000 shares at $2.00 per share and 5-year warrants to purchase 75,000 shares at $2.75 per share, (ii) a cash fee of
$150,000, (iii) a non-accountable expense allowance of $60,000, and (iv) a warrant exercise fee equal to 3% of all sums received by the Company from the exercise of 750,000
warrants (not including 250,000 warrants issued to one investor) when they are exercised.

2018 Private Placement

On  January  17,  2018,  the  Company  completed  a  private  placement  of  a  total  of  36  units  of  its  securities  at  the  price  of  $250,000  per  unit.  Each  unit  consists  of  (i)  a  .1%
unsecured convertible promissory note of the principal amount of $250,000, and (ii) a 3-year warrant entitling the holder to purchase 37,500 shares of Common Stock, at a price
of $.01 per share or through cashless exercise. The Company raised gross proceeds of $9,000,000 from 23 accredited investors in the offering. 

15

 
 
 
 
 
 
 
 
 
 
 
 
 
Stock Options and Stock Awards

From inception to December 31, 2017, we have granted stock options under our 2014 Equity Compensation Plan to purchase an aggregate of 2,176,500 shares at exercise prices
ranging from $0.60 to $3.35 per share. Of the total options granted as of December 31, 2017, 50,000 have been exercised and 43,000 have been forfeited, resulting in 2,083,500
options outstanding. In addition, as of December 31, 2017, 331,500 stock awards have been issued under our 2014 Equity Compensation Plan.

Securities Act Exemptions

We deemed all of the above offers, sales and issuances of our shares of Common Stock and warrants to be exempt from registration under the Securities Act in reliance on
Section 4(a)(2) of the Securities Act, including Regulation D and/or Rule 506 promulgated thereunder, relative to transactions by an issuer not involving a public offering. All
purchasers of securities in transactions exempt from registration pursuant to Regulation D represented to us that they were accredited investors and were acquiring the shares for
investment purposes only and not with a view to, or for sale in connection with, any distribution thereof and that they could bear the risks of the investment and could hold the
securities for an indefinite period of time. The purchasers received written disclosures that the securities had not been registered under the Securities Act and that any resale
must be made pursuant to a registration statement or an available exemption from such registration. 

We deemed the grants of stock options and issuances of Common Stock upon exercise of such options described above under “Stock Options” which were issued prior to July
15, 2016 to be exempt from registration under the Securities Act in reliance on Rule 701 of the Securities Act as offers and sales of securities under compensatory benefit plans
and  contracts  relating  to  compensation  in  compliance  with  Rule  701.  Each  of  the  recipients  of  securities  in  any  transaction  exempt  from  registration  either  received  or  had
adequate access, through employment, business or other relationships, to information about us. On July 10, 2017, we filed a Registration Statement on Form S-8 (the “Form S-
8”) to register an aggregate of 2,500,000 shares of common stock issuable under our 2014 Equity Compensation Plan. The shares of Common Stock underlying the options and
shares of Common Stock issued after July 10, 2017 are deemed registered under the Form S-8.

 PENNY STOCK REGULATION

Shares of our Common Stock is subject to rules adopted the SEC that regulate broker-dealer practices in connection with transactions in “penny stocks.”  Penny stocks are
generally equity securities with a price of less than $5.00 (other than securities registered on certain national securities exchanges or quoted on the NASDAQ system, provided
that current price and volume information with respect to transactions in those securities is provided by the exchange or system).  The penny stock rules require a broker-dealer,
prior  to  a  transaction  in  a  penny  stock  not  otherwise  exempt  from  those  rules,  deliver  a  standardized  risk  disclosure  document  prepared  by  the  SEC,  which  contains  the
following:

●

●

●

●
●
●

a description of the nature and level of risk in the market for penny stocks in both public offerings and secondary trading;
a description of the broker’s or dealer’s duties to the customer and of the rights and remedies available to the customer with respect to violation to such duties or other
requirements of securities’ laws; 
a brief, clear, narrative description of a dealer market, including “bid” and “ask” prices for penny stocks and the significance of the spread between the “bid” and “ask”
price;
a toll-free telephone number for inquiries on disciplinary actions;
definitions of significant terms in the disclosure document or in the conduct of trading in penny stocks; and
such other information and is in such form (including language, type, size and format), as the SEC shall require by rule or regulation. 

16

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Prior to effecting any transaction in penny stock, the broker-dealer also must provide the customer the following:

the bid and offer quotations for the penny stock;
the compensation of the broker-dealer and its salesperson in the transaction;
the number of shares to which such bid and ask prices apply, or other comparable information relating to the depth and liquidity of the market for such stock; and

●
●
●
● monthly account statements showing the market value of each penny stock held in the customer’s account. 

In  addition,  the  penny  stock  rules  require  that  prior  to  a  transaction  in  a  penny  stock  not  otherwise  exempt  from  those  rules,  the  broker-dealer  must  make  a  special  written
determination that the penny stock is a suitable investment for the purchaser and receive the purchaser’s written acknowledgment of the receipt of a risk disclosure statement, a
written agreement to transactions involving penny stocks, and a signed and dated copy of a written suitability statement.  These disclosure requirements may have the effect of
reducing the trading activity in the secondary market for a stock that becomes subject to the penny stock rules.  Holders of shares of our Common Stock may have difficulty
selling those shares because our Common Stock will probably be subject to the penny stock rules.

 ITEM 6. SELECTED FINANCIAL DATA

Not applicable.

 ITEM 7. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATION

The following discussion and analysis of our financial condition and results of operations should be read together with our financial statements and the related notes and the
other financial information included elsewhere in this report. This discussion contains forward-looking statements that involve risks and uncertainties. Our actual results could
differ  materially  from  those  anticipated  in  these  forward-looking  statements  as  a  result  of  various  factors,  including  those  discussed  below  and  elsewhere  in  this  report,
particularly those under "Risk Factors." Dollars in tabular format are presented in thousands, except per share data, or otherwise indicated.

OVERVIEW

GrowGeneration’s mission is to become one of the largest retail hydroponic and organic specialty gardening retail outlets in the industry. Today, GrowGeneration owns and
operates a chain of fifteen (15) retail hydroponic/gardening stores, with eight (8) located in the state of Colorado, three (3) in the state of California, two (2) in the state of
Nevada, one (1) in the state of Washington and one (1) in the state of Rhode Island. Our plan is to own and operate hydroponic/gardening stores throughout the United States.
Our primary strategic plan is to grow by acquisition of hydroponic/garden stores and rely on organic growth. As noted in Footnote 15 to our consolidated financial statements we
acquired two hydroponic/gardening stores in January 2018. In addition, we closed on a private placement in January 2018 that provides us additional capital to continue our
acquisition strategy.

Our stores sell thousands of products, such as organic nutrients and soils, advanced lighting technology, state of the art hydroponic and aquaponic equipment, and other products
needed to grow indoors and outdoors. Our strategy is to target two distinct verticals; namely (i) commercial growers, and (ii) smaller growers who require a local store to fulfill
their daily and weekly growing needs.

GrowGeneration serves a new, yet sophisticated community of commercial and urban cultivators growing specialty crops including organics, greens and plant-based medicines.
Unlike the traditional agricultural industry, these cultivators use innovative indoor and outdoor growing techniques to produce specialty crops in highly controlled environments.
This enables them to produce crops at higher yields without having to compromise quality, regardless of the season or weather and drought conditions.

Our target market segments include the commercial growers in the cannabis market, the home cannabis grower and to businesses and individuals who grow organically grown
herbs and leafy green vegetables.

17

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sales  at  our  same  stores  have  grown  since  we  organized  the  business.  Our  growth  has  been  fueled  by  frequent  and  higher  dollar  transactions  from  commercial  growers,
individual home growers and gardeners who grow their own organic foods. We expect to continue to experience significant growth over the next few years, primarily from
existing and new stores that we open or acquire. Our growth is likely to come from four distinct channels: establishing new stores in high-value markets, internal growths at
existing  stores,  acquiring  existing  stores  with  strong  customer  bases  and  strong  operating  histories  and  the  creation  of  a  business  to  business  e-commerce  portal  at
www.GrowGeneration.com.

On March 1, 2016, we signed a 3-year lease for 4,498 square feet, located in Denver, Colorado.

On July 15, 2016, the Company entered into a new lease agreement for its Canon City, Colorado location. The Canon City Store completed its move to its new location on July
25, 2016. The new store is approximately 4,427 square feet.

On July 19, 2016 the Company entered into a 2-year lease agreement for its tenth retail store in Fairplay, Colorado. The store began operations in Fairplay, Colorado on August
1, 2016. In December 2016, the lease was terminated, and the Company consolidated all the operations and business of the store in Fairplay, Colorado into the store in Conifer,
Colorado.

On September 27, 2016, the Company entered into a commercial lease to rent certain premises located in Castle Rock, Colorado. This store commenced operations on October
1, 2016 but the store was closed in August 2017 because the store was under-performing.

On October 6, 2016, the Company closed on the 2106 private placement, pursuant to which it sold 1,000,000 units to 8 accredited investors at a price of $.70 per unit, with each
unit consisting of one share of Common Stock and one warrant to purchase one share of Common Stock at an exercise price of $.70 per share. The warrants have a five-year
life for gross proceeds of $700,000.

On October 19, 2016, the Company was approved to start trading its Common Stock on the OTCQB Marketplace under the ticker symbol of “GRWG”.

The Company entered into a new lease for its new store in Las Vegas, Nevada which commenced on November 15, 2016 and continues through February 28, 2022. 

On January 30, 2017, the Company entered into a commercial lease to rent certain premises located in Trinidad, Colorado, to be effective from March 1, 2017 to February 28,
2022. This 7,383 square feet premises is used by the Company to open a new store to replace and consolidate its existing 3,000 square feet store in Trinidad as part of the
Company’s expansion plan.

On February 1, 2017, the Company entered into a commercial lease to rent certain 12,837 square feet premises located in Denver, Colorado, to be effective from February 1,
2017 to February 1, 2022. The premises is used by the Company for a new retail store, warehouse space and as the Company’s principal offices. 

On February 1, 2017, the Company’s wholly-owned subsidiary, GrowGeneration California Corp. (“GrowGeneration California”) entered into an asset purchase agreement with
an individual to purchase certain assets in connection with a retail hydroponic and garden supply business located in Santa Rosa, CA. The assets subject to the sale under the
asset  purchase  agreement  included  inventories,  fixed  assets,  tangible  personal  property,  intangible  personal  property,  receivables  and  a  custom  list.  In  addition  to  the  cash
consideration for the purchase of such assets, GrowGeneration California also agreed to make certain cash payments and 25,000 shares of Common Stock of the Company to
the  seller  contingent  on  the  achievement  of  revenue  goals  by  the  business  in  2017,  2018  and  2019.  The  closing  of  the  asset  purchase  took  place  on  February  8,  2017.  The
contingent consideration for achieving certain revenue goals in 2017 were achieved and the cash payment of $10,000 and the issuance of 25,000 shares of Common Stock were
issued to the seller.

18

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
In connection with the purchase of the assets, GrowGeneration California also entered into a commercial lease, effective from March 1, 2017 to February 28, 2022, to rent the
premises  where  the  former  business  was  located.  In  connection  therewith,  we  closed  our  existing  store  in  Santa  Rosa  and  consolidated  those  operations  with  the
GrowGeneration California operations opened at the new location.

On March 10, 2017, the Company closed a private placement of a total of 825,000 units of the Company’s securities to 4 accredited investors. Each unit consists of (i) one share
of  the  Company’s  Common  Stock  and  (ii)  one  5-year  warrant  to  purchase  one  share  of  Common  Stock  at  an  exercise  price  of  $2.75  per  share.  The  Company  raised  an
aggregate of $1,650,000 gross proceeds in the offering.

On April  25,  2017,  the  Company  entered  into  a  commercial  lease  through  GrowGeneration  California  to  rent  certain  premises  located  in  San  Bernardino,  California,  to  be
effective from May 1, 2017 to May 1, 2020. The premises is used by the Company to operate as a new store.

On May 16, 2017, the Company closed a private placement of a total of 1,000,000 units of its securities to 27 accredited investors through GVC Capital LLC (“GVC Capital”)
as its placement agent. Each unit consists of (i) one share of the Company’s Common Stock and (ii) one 5-year warrant to purchase one share of Common Stock at an exercise
price of $2.75 per share. The Company raised an aggregate of $2,000,000 gross proceeds in the offering. The Company paid GVC Capital total compensation for its services, (i)
for a price of $100, 5-year warrants to purchase 75,000 shares at $2.00 per share and 5-year warrants to purchase 75,000 shares at $2.75 per share, (ii) a cash fee of $150,000,
(iii) a non-accountable expense allowance of $60,000, and (iv) a warrant exercise fee equal to 3% of all sums received by the Company from the exercise of 750,000 warrants
(not including 250,000 warrants issued to one investor) when they are exercised.

On August 15, 2017, the Company entered into a commercial lease to rent certain premises located in Boulder, Colorado, to be effective from September 1, 2017 to August 31,
2019 and opened a new store.

On  September  19,  2017,  the  Company entered  into  a  commercial  lease,  effective  from  October  1,  2017  to  November  30,  2021,  to  rent  certain  office  and  warehouse  space
located in North Las Vegas, Nevada, to open its fourteenth store.

Effective as of October 10, 2017, the Company’s Common Stock started trading on OTCQX Best Market. 

On  October  25,  2017,  the  Company  entered  into  an  asset  purchase  agreement  through  GrowGeneration  California  to  purchase  all  of  the  assets  of  a  retail  hydroponic  store,
Humboldt Depot, located in Arcata, CA. The closing of the asset purchase took place on January 30, 2018. In connection with the purchase of the assets, the Company also
entered into two commercial leases, to be effective from February 1, 2018 to January 31, 2021, to rent the premises where the store is located.

On December 22, 2017, the Company entered into an asset purchase agreement to purchase all of the assets of a retail hydroponic store, East Coast Hydroponic Warehouse,
located  in  Warwick,  RI.  The  closing  of  the  asset  purchase  took  place  on  January  23,  2018.  In  connection  with  the  purchase  of  the  assets,  the  Company  also  entered  into  a
commercial lease, to be effective from January 24, 2018 to January 23, 2023, to rent the premises where the store is located.

Effective as of December 31, 2017, we consolidated our store located in Denver north with our Denver south store and warehouse facility we leased on February 1, 2017.

On  January  17,  2018,  the  Company  completed  a  private  placement  of  a  total  of  36  units  of  its  securities  at  the  price  of  $250,000  per  unit.  Each  unit  consists  of  (i)  a  .1%
unsecured convertible promissory note of the principal amount of $250,000, and (ii) a 3-year warrant entitling the holder to purchase 37,500 shares of Common Stock, at a price
of $.01 per share or through cashless exercise. The Company raised gross proceeds of $9,000,000 from 23 accredited investors in the offering.

19

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
RESULTS OF OPERATIONS

The following table sets forth information from our statements of operations for the years ended December 31, 2017 and 2016:

Sales
Cost of Sales

Gross profit

Operating expenses

Loss from operations

Other income (expense)

Net loss

Revenue

For the Year Ended
December 31,

2017

2016

Year to Year Comparison

Increase/
(decrease)

Percentage
Change

  $

14,363,886    $
11,094,331     

7,980,471    $
5,776,194     

6,383,415     
5,318,137     

3,269,555     

2,204,277     

1,065,278     

6,120,068     

2,630,270     

3,489,798     

(2,850,513)    

(425,993)    

(2,424,520)    

307,931     

(5,251)    

313,182     

80%
92%

48%

133%

(569%)

  $

(2,542,582)    

(431,244)   $

(12,111,338)    

(490%)

Net  revenue  for  the  year  ended  December  31,  2017  were  approximately  $14.4  million,  compared  to  approximately  $8  million  for  the  year  ended  December  31,  2016,  an
increase of $6.4 million, or 80%. The increase in revenues was not only due to an increase in same store sales, as noted in the table below, but also due to the addition of 5 retail
stores in 2017 for which there were no sales for the year ended December 31, 2016 and one retail store which was open for all of 2017 but only for a portion of 2016. Sales in
these  stores  for  the  year  ended  December  31,  2017  were  approximately  $5.6  million  compared  to  approximately  $1.1  million  for  the  year  ended  December  31,  2016.  The
Company also had store closures and store consolidations in early 2017 that had sales of approximately $117,777 for the year ended December 31, 2017 and approximately
$456,746 for the year ended December 31, 2016.

In October 2017, our Santa Rosa store was forced to close for 17 days due to wildfires in the Santa Rosa area. We estimate that the Company’s loss of revenue for that period
was approximately $120,000. In addition, revenue subsequent to when the store reopened on October 26, 2017, were lower than the months prior to the fire by approximately
$100,000 a month.

As noted above, the Company had the same 7 stores opened for the entire year ended December 31, 2017 and 2016. These same stores generated $8.6 million in sales for the
year ended December 31, 2017, compared to $6.4 million in sales for the same period ended December 31, 2016, an increase of 35%.

Net revenue

20

Year ended
December 31,
2017

7 Same Stores

Year ended    
December 31,
2016

Variance

  $

8,592,898 

  $

6,377,595    $

2,215,303 

 
 
 
 
 
 
   
 
 
 
   
   
   
 
 
   
     
     
     
 
   
 
   
      
      
      
  
   
 
   
      
      
      
  
   
 
   
      
      
      
  
   
 
   
      
      
      
  
   
  
 
   
      
      
      
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
Cost of Goods Sold

Cost of goods sold for the year ended December 31, 2017 increased approximately $5.3 million, to $11.1 million, an increase of 92%, as compared to $5.8 million for the year
ended December 31, 2016. The increase in cost of goods sold was primarily due to the 80% increase in sales comparing the year ended December 31, 2016 to 2017.

Gross profit was $3.3 million for the year ended December 31, 2017, as compared to $2.2 million for the year ended December 31, 2016, an increase of approximately $1.1
million or 48%. Gross profit as a percentage of sales was 23% for the year ended December 31, 2017, compared to 28% for the year ended December 31, 2016. The decrease in
the  gross  profit  percentage  is  partially  due  to  the  opening  of  a  new  stores  in  Las  Vegas,  NV  on  January  2017,  San  Bernardino,  CA  and  Seattle,  WA  in  mid-May  2017  and
Boulder, CO in September 2017 and the initial product discounting to attract new customers to that location, as well the increase in the number of commercial accounts which
have lower margins than the retail customer. The primary reason for the reduction in the gross margin % was a non-cash write of inventory of approximately $463,000 in the
fourth quarter of 2017 whose impact was to reduce the gross margin % by 3.4%. The inventory write-off consists of obsolete inventory as part of the purchase price of stores
acquired and believes that this write-off is one-time event.

Operating Expenses

Operating expenses are comprised of store operations, primarily payroll, rent and utilities, and corporate overhead. Store operating costs were approximately $3.0 million for the
year  ended  December  31,  2017  and  approximately  $1.5  for  the  year  ended  December  31,  2016,  an  increase  of  approximately  $1.5  million  or  96%.  The  increase  in  store
operating cost was due to addition of five locations that were not open in 2016. Store operating costs as a percentage of sales were 21% for the year ended December 31, 2017,
compared  to  19%  for  the  year  ended  December  31,  2016. A  previously  noted  above,  we  opened  five  locations  in  2017  that  were  not  open  at  all  in  2016  and  as  such,  store
operating costs will be higher as the stores ramp up in sales which can take several months. Corporate overhead is comprised of, share based compensation, depreciation and
amortization, general and administrative costs and corporate salaries and related expenses and were approximately $3.2 for the year ended December 31, 2017, compared to
approximately $1.1 million for the year ended December 31, 2016. The increase in salaries and related expense from 2016 to 2017 was due to the increase in corporate staff,
primarily,  accounting  and  finance,  inventory  management,  sales  and  information  technology,  to  support  both  current  and  future  operations  and  to  increase  outside  sales.
Corporate  salaries  as  a  percentage  of  sales  were  6.3%  for  the  year  ended  December  31,  2017  and  5.8%  for  the  year  ended  December  31,  2016.  The  slight  increase  in  this
percentage is because corporate staff costs do not rise directly commensurate with the increase in revenues. In addition, current corporate staff levels will not rise commensurate
with increase in revenues in the future and the percentage of salaries to sales will decline. General and administrative expenses, comprised mainly of advertising and promotions,
travel & entertainment, professional fees and insurance, were approximately $1 million for the year ended December 31, 2017, and approximately $386,000 for the year ended
December 31, 2016 with a majority of the increase in advertising and promotion and travel and entertainment. General and administrative costs as a percentage of revenue was
7.1% for the year ended December 31, 2017 compared to 4.8% for the year ended December 31, 2016.

The slight increase in the percentage comparing 2016 to 2017 was primarily due to an increase in advertising and promotion expenses from approximately $108,000 in 2016 to
approximately $265,000 for 2017, which was mainly due to new store promotional costs in 2017 and increase in professional fees from approximately $58,000 for the year
ended  December  31,  2016  to  approximately  $630,000  for  the  year  ended  December  31,  2017.  Professional  fees  for  2017  included  $184,000  in  noncash  share-based
compensation. Corporate overhead includes non-cash expenses, consisting primarily of depreciation and share-based compensation, which was approximately $1.1 million for
the year ended December 31, 2017, compared to approximately $219,000 for the year ended December 31, 2016. Corporate overhead costs were 22% of revenue for the year
ended December 31, 2017, compare to 14% for the year ended December 31, 2016, due to the reason noted above.

21

 
 
 
 
 
 
 
 
 
 
Net Income (Loss)

The net loss for the year ended December 31, 2017 was approximately $2.5 million, compared to approximately $431,000 for the year ended December 31, 2016, an increase in
the net loss of $2.1 million. The increase in the net loss was primarily due to 1) an increase in non-cash shares-based compensation of approximately $636,000, 2) increases in
other operating costs such as general and administrative costs and salaries, 3) the opening of our operations in Denver and Boulder, CO, Las Vegas and Las Vegas North, NV,
and  San  Bernardino,  CA,  4)  costs  related  to  the  Seattle  Hydro  purchase  and  pre-opening  store  costs,  and  5)  a  decrease  in  the  gross  profit  percentage  as  noted  above,  offset
somewhat by the increase on gross profit.

Operating Activities

Net cash used in operating activities for the year ended December 31, 2017 was $3,406,175 compared to $1,419,210 for the year ended December 31, 2016. Cash provided by
operating  activities  is  driven  by  our  net  loss  and  adjusted  by  non-cash  items  as  well  as  changes  in  operating  assets  and  liabilities.  Non-cash  adjustments  primarily  include
depreciation, amortization of intangible assets, share based compensation expense and changes in valuation allowances. Non-cash adjustment totaled $1,353,141 and $307,821
for the year ended December 31, 2017 and 2016, respectively, so non-cash adjustments had a greater impact on net cash provided by operating activities for the year ended
December 31, 2017 than the same period in 2016. The net cash used in operating activities was primarily related to the increase in the net loss of approximately $2.1 million, an
increase in inventory of $2,084,551, an increase in accounts receivable of $312,333, an increase in prepaids, primarily vendor prepaids, of $551,718, offset by an increase in
accounts payable and other current liabilities of $731,868. The increase in inventory and a corresponding increase in trade payables was attributable to both and increase in
revenues and an increase in the number of operating stores between December 31, 2016 and December 31, 2017.

Net cash used in operating activities for the year ended December 31, 2016 was $1,419,210. This amount was primarily related to increases of inventory of $1,256,799, accounts
receivable of $395,208, partially offset by an increase in accounts payable and other current liabilities of $386,786. The increase in inventory and a corresponding increase in
trade payables was attributable to both an increase in revenues and an increase in the number of operating stores between December 31, 2015 and December 31, 2016.

Net cash used in investing activities was $1,179,008 for the year ended December 31, 2017 and $264,140 for the year ended December 31, 2016. The increase in 2017 was due
to acquired intangibles related to the Seattle Hydro purchase in May 2017 and the purchase of vehicles and store equipment to new support store operations. Between January 1,
2017 and December 31, 2017, the Company opened 5 new locations.

Net cash provided by financing activities for the year ended December 31, 2017 was approximately $5.2 million and represented proceeds from the sale of Common Stock, net
of  offering  costs,  of  $3.3  million  and  proceeds  from  the  exercise  of  warrants  of  approximately  $1.9  million.  Net  cash  provided  by  financing  activities  for  the  year  ended
December 31, 2016 was approximately $1.6 million and was primarily from proceeds from the sales of Common Stock and exercise of warrants.

22

 
 
 
 
 
 
 
 
 
 
 
Use of Non-GAAP Financial Information

The  Company  believes  that  the  presentation  of  results  excluding  certain  items  in  “Adjusted  EBITDA,”  such  as  non-cash  equity  compensation  charges,  provides  meaningful
supplemental information to both management and investors, facilitating the evaluation of performance across reporting periods. The Company uses these non-GAAP measures
for internal planning and reporting purposes. These non-GAAP measures are not in accordance with, or an alternative for, generally accepted accounting principles and may be
different from non-GAAP measures used by other companies. The presentation of this additional information is not meant to be considered in isolation or as a substitute for net
income or net income per share prepared in accordance with generally accepted accounting principles.

Set forth below is a reconciliation of Adjusted EBITDA to net income (loss):

Net loss
Interest
Depreciation and Amortization
EBITDA
Inventory write-offs
Share based compensation (option comp, warrant comp, stock issued for services)

Adjusted EBITDA

23

Year ended

  $

December 31,
2017
(2,542,582)   $
15,339     
151,561     
(2,375,682)    
201,170     
1,077,932     

December 31,
2016

(431,244)
5,251 
52,962 
(373,031)
108,124 
219,333 

  $

(1,096,580)   $

(45,575)

 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
      
  
 
 
 
LIQUIDITY AND CAPITAL RESOURCES

As of December 31, 2017, we had working capital of approximately $5.6 million, compared to working capital of approximately $2.8 million as of December 31, 2016, an
increase of approximately $2.8 million. The increase in working capital from December 31, 2016 to December 31, 2017 was due primarily to the proceeds from the sale of
Common  Stock  and  exercise  of  warrants. At  December  31,  2017,  we  had  cash  and  cash  equivalents  of  approximately  $1.2  million.  We  believe  that  existing  cash  and  cash
equivalents along with additional financing we closed on in January 2018 are sufficient to fund existing operations for the next twelve months.

We anticipate that we will need additional financing in the future to continue to acquire and open new stores. To date we have financed our operations through the issuance of
the sale of Common Stock, warrants and convertible debentures.

Financing Activities

2017 Private Placements

On March 10, 2017, the Company closed a private placement of a total of 825,000 units of its securities to 4 accredited investors. Each unit consists of (i) one share of the
Company’s Common Stock and (ii) one 5-year warrant to purchase one share of Common Stock at an exercise price of $2.75 per share. The Company raised an aggregate of
$1,650,000 gross proceeds in the offering.

On May 15, 2017, the Company closed a private placement of a total of 1,000,000 units of its securities through GVC Capital LLC (“GVC Capital”) as its placement agent.
Each unit consists of (i) one share of the Company’s Common Stock and (ii) one 5-year warrant to purchase one share of Common Stock at an exercise price of $2.75 per share.
The Company raised an aggregate of $2,000,000 gross proceeds in the offering. The Company paid GVC Capital a total compensation for its services of (i) for a price of $100
5-year  warrants  to  purchase  75,000  shares  at  $2.00  per  share  and  5-year  warrants  to  purchase  75,000  shares  at  $2.75  per  share,  (ii)  a  cash  fee  of  $150,000,  (iii)  a  non-
accountable  expense  allowance  of  $60,000,  and  (iv)  a  warrant  exercise  fee  equal  to  3%  of  all  sums  received  by  the  Company  from  the  exercise  of  750,000  warrants  (not
including the 250,000 warrants issued to Merida Capital Partners, LP) when they are exercised.

OFF-BALANCE SHEET ARRANGEMENTS

We do not have any off-balance sheet arrangements (as that term is defined in Item 303 of Regulation S-K) that are reasonably likely to have a current or future material effect
on our financial condition, revenue or expenses, results of operations, liquidity, capital expenditures or capital resources.

RECENTLY ISSUED ACCOUNTING STANDARDS

In  May  2014,  the  FASB  issued  guidance  creating  the ASC  Section  606,  “Revenue  from  Contracts  with  Customers”.    The  new  section  will  replace  Section  605,  “Revenue
Recognition” and creates modifications to various other revenue accounting standards for specialized transactions and industries.  The section is intended to conform revenue
accounting principles with a concurrently issued International Financial Reporting Standards with previously differing treatment between United States practice and those of
much of the rest of the world, as well as, to enhance disclosures related to disaggregated revenue information.  The updated guidance was effective for annual reporting periods
beginning on or after December 15, 2016, and interim periods within those annual periods. On July 9, 2015, the FASB approved a one-year delay of the effective date. The
Company will now adopt the new provisions of this accounting standard at the beginning of fiscal year 2018.

24

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
In July 2015, the FASB issued Accounting Standards Update (“ASU”) 2015-11, “Simplifying the Measurement of Inventory.” Under this ASU, inventory will be measured at
the “lower of cost and net realizable value” and options that currently exist for “market value” will be eliminated. The ASU defines net realizable value as the “estimated selling
prices in the ordinary course of business, less reasonably predictable costs of completion, disposal, and transportation.” No other changes were made to the current guidance on
inventory measurement. ASU 2015-11 is effective for interim and annual periods beginning after December 15, 2016. This update was adopted by the Company in the first
quarter of fiscal year 2017. There was no material impact on the Company's consolidated financial statements as a result of the adoption of this accounting standard.

In November 2015, the FASB issued ASU No. 2015-17, “Balance Sheet Classification of Deferred Taxes”. The new guidance eliminates the requirement to separate deferred
income  tax  liabilities  and  assets  into  current  and  noncurrent  amounts.  The  amendments  will  require  that  deferred  tax  liabilities  and  assets  be  classified  as  noncurrent  in  a
classified statement of financial position. The updated guidance will be effective for fiscal years beginning after December 15, 2016, including interim periods within those
annual periods. The adoption of this standard did not have a material impact on the consolidated financial statements.

In January 2016, the FASB issued ASU 2016-01, Financial Instruments-Overall: Recognition and Measurement of Financial Assets and Financial Liabilities , which requires
that (i) all equity investments, other than equity-method investments, in unconsolidated entities generally be measured at fair value through earnings and (ii) when the fair value
option  has  been  elected  for  financial  liabilities,  changes  in  fair  value  due  to  instrument-specific  credit  risk  will  be  recognized  separately  in  other  comprehensive  income.
Additionally, the ASU 2016-01 changes the disclosure requirements for financial instruments. The new standard will be effective for the Company starting in the first quarter of
fiscal 2019. Early adoption is permitted for certain provisions. The Company is in the process of determining the effects the adoption will have on its consolidated financial
statements as well as whether to adopt certain provisions early.

In  February  2016,  the  FASB  issued ASU  2016-02,  which  introduces  a  lessee  model  that  brings  most  leases  on  the  balance  sheet  and,  among  other  changes,  eliminates  the
requirement in current GAAP for an entity to use bright-line tests in determining lease classification. ASU 2016-02 is not effective for us until January 1, 2019, with early
adoption permitted. We are continuing to evaluate this guidance and the impact to us, as both lessor and lessee, on our Consolidated Financial Statements.

In  March  2016,  the  FASB  issued  ASU  2016-09, Improvements  to  Employee  Share-Based  Payment  Accounting,  which  amends  ASC  Topic  718,  Compensation  –  Stock
Compensation. ASU 2016-09 includes provisions intended to simplify various aspects related to how share-based payments are accounted for and presented in the financial
statements. ASU 2016-09 is effective for public entities for annual reporting periods beginning after December 15, 2016, and interim periods within that reporting period. Early
adoption is permitted in any interim or annual period, with any adjustments reflected as of the beginning of the fiscal year of adoption. We adopted this guidance effective
January 2, 2017, and the adoption did not have a material effect on our consolidated financial statements.

In January 2017, the FASB issued ASU 2017-04 simplifying the accounting for goodwill impairment for all entities. The new guidance eliminates the requirement to calculate
the implied fair value of goodwill (Step 2 of the current two-step goodwill impairment test under ASC 350). Instead, entities will record an impairment charge based on the
excess  of  a  reporting  unit’s  carrying  amount  over  its  fair  value  (Step  1  of  the  current  two-step  goodwill  impairment  test).  The ASU  is  effective  prospectively  for  reporting
periods beginning after December 15, 2019, with early adoption permitted for annual and interim goodwill impairment testing dates after January 1, 2017. We are currently
evaluating the impact of the new guidance on our goodwill impairment testing process and consolidated financial statements.

On  August  28,  2017,  the  FASB  issued  ASU  2017-12,  “Derivatives  and  Hedging,”  which  better  aligns  risk  management  activities  and  financial  reporting  for  hedging
relationships through changes to both the designation and measurement guidance for qualifying hedging relationships and the presentation of hedge results. The amendments
expand and refine hedge accounting for both nonfinancial and financial risk components and in some situations better align the recognition and presentation of the effects of the
hedging instrument and the hedged item in the financial statements. The new standard will be effective for the Company as of January 1, 2019. Early adoption is permitted. We
do not believe the adoption of this new standard will have any impact on our consolidated financial statements and footnote disclosures.

Other Accounting  standards  that  have  been  issued  or  proposed  by  FASB  that  do  not  require  adoption  until  a  future  date  are  not  expected  to  have  a  material  impact  on  the
consolidated financial statements upon adoption. The Company does not discuss recent pronouncements that are not anticipated to have an impact on or are unrelated to its
financial condition, results of operations, cash flows or disclosures. 

 ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Not applicable.

25

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

TABLE OF CONTENTS

Report of Independent Registered Public Accounting Firm

Consolidated Balance Sheets as of December 31, 2017 and 2016

Consolidated Statements of Operations for the Years Ended December 31, 2017 and 2016

Consolidated Statements of Equity for the Years Ended December 31, 2017 and 2016

Consolidated Statements of Cash Flows for Years Ended December 31, 2017 and 2016

Notes to Consolidated Financial Statements

F-1

F-2

F-3

F-4

F-5

F-6

F-7

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Stockholders
GrowGeneration Corp.
1000 West Mississippi Ave
Denver, CO 80223

We have audited the accompanying consolidated balance sheets of GrowGeneration Corp. and Subsidiaries as of December 31, 2017 and 2016, and the related consolidated
statements  of  operations,  stockholders’  equity,  and  cash  flows  for  the  years  then  ended.  These  consolidated  financial  statements  are  the  responsibility  of  the  Company’s
management. Our responsibility is to express an opinion on these consolidated financial statements based on our audits.

We  conducted  our  audits  in  accordance  with  the  standards  of  the  Public  Company Accounting  Oversight  Board  (United  States).  Those  standards  require  that  we  plan  and
perform the audit to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement. The company is not required to have, nor
were we engaged to perform, an audit of its internal control over financial reporting. Our audits included consideration of internal control over financial reporting as a basis for
designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the company’s internal control over
financial reporting. Accordingly, we express no such opinion. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the consolidated
financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial
statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of GrowGeneration Corp. and Subsidiaries as
of December 31, 2017 and 2016, and the results of their operations and their cash flows for the years then ended in conformity with accounting principles generally accepted in
the United States of America.

Certified Public Accountants
Philadelphia, Pennsylvania
March 27, 2018

Member of the American Institute of Certified Public Accountants,
Public Company Accounting Oversight Board, and Pennsylvania Institute of Certified Public Accountants

1608 Walnut Street, Suite 1703, Philadelphia, PA 19103  ●  (215) 732-4580  ●  Fax (215) 735-4584  ●  www.cgcpc.com

F-2

 
 
 
 
 
 
 
 
 
 
 
 
 
 GROWGENERATION CORP. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

ASSETS
Current assets:
Cash and cash equivalents

Accounts receivable, net of allowance for doubtful accounts of $97,829 and $47,829 at December 31, 2017 and 2016, respectively
Inventory
Prepaid expenses and other current assets

Total current assets

Property and equipment, net
Intangible assets, net
Goodwill
Other assets
TOTAL ASSETS

LIABILITIES & STOCKHOLDERS’ EQUITY
Current liabilities:

Accounts payable
Other accrued liabilities
Payroll and payroll tax liabilities
Customer deposits
Sales tax payable
Current portion of long term debt

Total current liabilities

Long term debt, net of current portion

Total liabilities

Commitments and contingencies

Stockholders’ Equity:

Common stock; $.001 par value; 100,000,000 shares authorized; 16,846,835 and 11,742,834 shares issued and outstanding as

December 31, 2017 and 2016, respectively

Additional paid-in capital
Accumulated deficit

Total stockholders’ equity

TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY

December 31,
2017

December 31,
2016

  $

  $

  $

1,215,265    $
653,568     
4,585,341     
711,852     
7,166,026     

1,259,483     
53,286     
592,500     
183,113     
9,254,408    $

1,067,857    $
70,029     
247,887     
92,350     
73,220     
41,707     
1,593,050     

82,537     
1,675,587     

606,644 
391,235 
2,574,438 
35,256 
3,607,573 

549,854 
- 
243,000 
42,526 
4,442,953 

643,793 
- 
77,068 
51,672 
46,942 
23,443 
842,918 

41,726 
884,644 

-     

- 

16,846     
11,254,212     
(3,692,237)    
7,578,821     
9,254,408    $

11,743 
4,696,221 
(1,149,655)
3,558,309 
4,442,953 

  $

The accompanying notes are an integral part of these audited consolidated financial statements.

F-3

 
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
      
  
 
 
 
 
 
 
 
 
 
 
 
      
  
 
 
      
  
 
 
      
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
      
  
 
 
 
 
 
 
 
      
  
 
 
 
 
 
      
  
 
 
      
  
 
 
 
 
 
 
 
 
 
 
 
 
 GROWGENERATION CORP. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF OPERATIONS

Sales
Cost of sales
Gross profit

Operating expenses:
Store operations
General and administrative
Share based compensation
Depreciation and amortization
Salaries and related expenses
Total operating expenses

Net loss from operations

Other income (expense):
Gain on settlements
Other income
Other expense
Interest expense

Total non-operating income (expense), net

Net loss

Net loss per shares, basic and diluted

Weighted average shares outstanding, basic and diluted

For the Years Ended
December 31,

2017

2016

  $

14,363,886    $
11,094,331     
3,269,555     

7,980,471 
5,776,194 
2,204,277 

2,963,306     
1,022,401     
1,077,932     
151,561     
904,868     
6,120,068     

1,510,204 
385,972 
219,333 
52,962 
461,799 
2,630,270 

(2,850,513)    

(425,993)

322,058     
1,633     
(421)    
(15,339)    
307,931     

- 
- 
- 
(5,251)
(5,251)

(2,542,582)   $

(431,244)

(.18)   $

(.05)

14,510,582     

9,153,053 

  $

  $

The accompanying notes are an integral part of these audited consolidated financial statements.

F-4

 
 
 
 
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
 
 
 
 
      
  
 
 
      
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
      
  
 
 
 
 
 
      
  
 
 
      
  
 
 
 
 
 
 
 
 
 
 
 
 
 
      
  
 
 
 
      
  
 
 
 
      
  
 
 
 
 
 
 
 GROWGENERATION CORP. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY

For the Years Ended December 31, 2017 and 2016

Balances, December 31, 2015

8,967,834 

  $

8,968    $

2,862,816    $

(718,411)   $

2,153,373 

Common Stock

Shares

Amount

Additional
Paid-In
Capital

    Accumulated    
(Deficit)

Total
Stockholders’
Equity

Sale of Common stock and warrants, net of fees

1,890,714 

1,891     

996,606     

Warrants issued for services

Stock option expense

Stock compensation expense

Common stock issued upon warrant exercise

Stock issued for services

Net loss

132,350     

86,333     

140     

97,860     

694     

485,306     

50     

34,950     

140,000 

694,286 

50,000 

998,497 

132,350 

86,333 

98,000 

486,000 

35,000 

(431,244)    

(431,244)

Balances, December 31, 2016

11,742,834 

  $

11,743    $

4,696,221    $

(1,149,655)   $

3,558,309 

Sale of Common stock and warrants, net of fees

1,825,000 

1,825     

3,289,740     

-     

3,291,565 

Warrants issued for services

Stock option expense

263,986     

188,666     

Common stock issued upon warrant exercise

2,755,001 

2,754     

1,925,747     

Common stock issued upon exercise of options

Stock issued for services

Net loss

Balances, December 31, 2017

50,000 

474,000 

50     

29,950     

474     

859,902     

16,846,835 

  $

16,846    $

11,254,212    $

(3,692,237)   $

7,578,821 

(2,542,582)    

(2,542,582)

263,986 

188,666 

1,928,501 

30,000 

860,376 

The accompanying notes are an integral part of theses audited consolidated financial statements.

F-5

 
 
 
 
 
 
 
 
   
   
    
 
 
 
   
 
 
 
 
 
   
   
   
 
 
 
 
 
 
  
 
 
      
      
      
  
 
 
 
 
      
 
 
 
  
 
 
      
      
      
  
 
 
  
 
 
      
      
 
 
 
  
 
 
      
      
      
  
 
 
  
 
 
      
      
 
 
 
  
 
 
      
      
      
  
 
 
 
 
      
 
 
 
  
 
 
      
      
      
  
 
 
 
 
      
 
 
 
  
 
 
      
      
      
  
 
 
 
 
      
 
 
 
  
 
 
      
      
      
  
 
 
  
 
 
      
      
 
 
 
  
 
 
      
      
      
  
 
 
 
 
 
  
 
 
      
      
      
  
 
 
 
 
 
 
 
  
 
 
      
      
      
  
 
 
  
 
 
      
      
 
 
 
  
 
 
      
      
      
  
 
 
  
 
 
      
      
 
 
 
  
 
 
      
      
      
  
 
 
 
 
      
 
 
 
  
 
 
      
      
      
  
 
 
 
 
      
 
 
 
  
 
 
      
      
      
  
 
 
 
 
      
 
 
 
  
 
 
      
      
      
  
 
 
  
 
 
      
      
 
 
 
  
 
 
      
      
      
  
 
 
 
 
 
 
 GROWGENERATION CORP. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS

Cash Flows from Operating Activities:

Net loss
Adjustments to reconcile net (loss) to net cash used in operating activities:

Depreciation and amortization
Provision for doubtful accounts receivable
Inventory valuation reserve
Stock based compensation

Changes in operating assets and liabilities:

(Increase) decrease in:
Accounts receivable
Inventory
Prepaid expenses and other assets

Increase (decrease) in:

Accounts payable and accrued liabilities
Customer deposits
Payroll and payroll tax liabilities
Sales taxes payable

Net Cash (Used In) Operating Activities

Cash Flows from Investing Activities:
Purchase of furniture and equipment
Purchase of goodwill and other intangibles

Net Cash (Used In) Investing Activities

Cash Flows from Financing Activities:
Principal payments on long term debt
Proceeds from the sales of common stock and exercise of warrants and options, net of expenses

Net Cash Provided by Financing Activities

Net Increase (Decrease) in Cash and Cash Equivalents

Cash and Cash Equivalents at Beginning of Period

Cash and Cash Equivalents at End of Period

Supplemental Information:

Common stock and warrants issued for prepaid services

Acquisition of vehicles with debt financing

Insurance premium financing

Interest paid during the period

Taxes paid during the period

Years Ended December 31,
2016
2017

  $

(2,542,582)   $

(431,244)

151,561     
50,000     
73,648     
1,077,932     

(312,333)    
(2,084,551)    
(551,718)    

494,093     
40,678     
170,819     
26,278     
(3,406,175)    

52,962 
41,526 
(6,000)
219,333 

(395,208)
(1,256,799)
(30,566)

295,532 
33,262 
33,143 
24,849 
(1,419,210)

(775,101)    
(403,907)    
(1,179,008)    

(264,140)
- 
(264,140)

(56,259)    
5,250,063     
5,193,804     

(26,270)
1,616,847 
1,590,577 

608,621     

(92,773)

606,644     

699,417 

  $

1,215,265    $

606,644 

416,886     
84,968     
30,366     
15,339    $
-    $

  $
  $

- 
- 
- 
5,251 
- 

The accompanying notes are an integral part of these audited consolidated financial statements.

F-6

 
 
 
 
 
 
 
 
 
   
 
 
 
     
 
 
 
      
  
 
 
 
 
 
 
 
 
 
 
      
  
 
 
      
  
 
 
 
 
 
 
 
 
      
  
 
 
 
 
 
 
 
 
 
 
 
 
 
      
  
 
 
      
  
 
 
 
 
 
 
 
 
 
      
  
 
 
      
  
 
 
 
 
 
 
 
 
 
      
  
 
 
 
 
 
      
  
 
 
 
 
 
      
  
 
 
 
      
  
 
 
      
  
 
 
 
 
 
 
 
 
 
 
 GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017 and 2016

1. NATURE OF OPERATIONS

GrowGeneration Corp (the “Company”) was incorporated on March 6, 2014 in Colorado under the name of Easylife Corp and changed its name to GrowGeneration Corp. It
maintains its principal office in Denver, Colorado.

GrowGeneration  Corp  is  engaged  in  the  business  of  operating  retail  hydroponic  stores  through  its  wholly  owned  subsidiaries,  GrowGeneration  Pueblo  Corp,
GrowGeneration California Corp, Grow Generation Nevada Corp, GrowGeneration Washington Corp, GrowGeneration Rhode Island Corp, GGen Distribution Corp and
GrowGeneration Management Corp. The company commenced operations with the purchase of 4 retail hydroponic stores in Pueblo and Canon City, Colorado on May 30,
2014.  The  Company,  currently  owns  and  operates  a  total  of  15  stores  (13  stores  as  of  December  31,  2017)  and  is  actively  engaged  in  seeking  to  acquire  additional
hydroponic retail stores.

2.

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation and Consolidation

The  financial  statements  are  prepared  under  the  Financial Accounting  Standards  Board  (“FASB”) Accounting  Standards  Codification  (“ASC”)  Topic  105-10, Generally
Accepted Accounting Principles, in accordance with accounting principles generally accepted in the U.S. (“GAAP”).

The  consolidated  financial  statements  of  the  Company  and  its  wholly-owned  subsidiaries.  All  significant  intercompany  balances  and  transactions  are  eliminated  in
consolidation.

Reclassifications

Certain amounts in the prior period financial statements have been reclassified to conform to the current period presentation. These reclassifications had no effect on reported
consolidated net income (loss).

Use of Estimates

Management  uses  estimates  and  assumptions  in  preparing  these  consolidated  financial  statements  in  accordance  with  generally  accepted  accounting  principles.  These
estimates  and  assumptions  affect  the  reported  amounts  of  assets  and  liabilities,  the  disclosure  of  contingent  assets  and  liabilities  at  the  date  of  the  consolidated  financial
statements, and the reported revenues and expenses during the reporting period. Actual results could vary from the estimates that were used.

Segment Reporting

Management  makes  significant  operating  decisions  based  upon  the  analysis  of  the  entire  Company  and  financial  performance  is  evaluated  on  a  company-wide  basis.
Accordingly, the various products sold are aggregated into one reportable operating segment as under guidance in the Financial Accounting Standards Board (the “FASB”)
Accounting Standards Codification (“ASC or codification”) Topic 280 for segment reporting.

Revenue Recognition

The Company recognizes revenue, net of estimated returns and sales tax, at the time the customer takes possession of merchandise or receives services. When the Company
receives  payment  from  customers  before  the  customer  has  taken  possession  of  the  merchandise  or  the  service  has  been  performed,  the  amount  received  is  recorded  as
Deferred Revenue in the accompanying Consolidated Balance Sheets until the sale or service is complete.

F-7

 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017 and 2016

2.

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

Vendor Allowances

Vendor allowances primarily consist of volume rebates that are earned as a result of attaining certain purchase levels. These vendor allowances are accrued as earned, with
those allowances received as a result of attaining certain purchase levels accrued over the incentive period based on estimates of purchases.

Volume rebates earned are initially recorded as a reduction in Merchandise Inventories and a subsequent reduction in Cost of Sales when the related product is sold.

Cash Equivalents

The Company considers all highly liquid investments purchased with original maturities of three months or less to be cash equivalents. The Company’s cash equivalents are
carried at fair market value and consist primarily of money market funds.

Accounts Receivable

Accounts  receivable  are  stated  at  the  amount  the  Company  expects  to  collect  from  balances  outstanding  at  year-end.  Based  on  the  Company's  assessment  of  the  credit
history with customers having outstanding balances and current relationships with them. A reserve for uncollectable receivables is established when collection of amounts
due is deemed improbable. Indicators of improbable collection include client bankruptcy, client litigation, client cash flow difficulties or ongoing service or billing disputes.
Credit is generally extended on a short-term basis thus receivables do not bear interest. At December 31, 2017 and 2016, the Company established an allowance for doubtful
accounts of $97,829 and $47,829, respectively.

Inventory

Inventory consists primarily of gardening supplies and materials and is recorded at the lower of cost (first-in, first-out method) or market. The company periodically reviews
the value of items in inventory and provides write-downs or write-offs of inventory based on its assessment of market conditions. Write-downs and write-offs are charged to
cost of goods sold.

Property and Equipment

Property and equipment are carried at cost. Leasehold Improvements are amortized using the straight-line method over the original term of the lease or the useful life of the
improvement,  whichever  is  shorter.  Renewals  and  betterment  that  materially  extend  the  life  of  the  asset  are  capitalized.  Expenditures  for  maintenance  and  repairs  are
charged against operations. Depreciation of property and equipment is provided on the straight-line method for financial reporting purposes at rates based on the following
estimated useful lives:

Vehicle
Furniture and fixtures
Computers and equipment
Leasehold improvements

Estimated Lives
5 years
5-7 years
3-5 years
10 years

F-8

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017 and 2016

2.

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

Fair Value of Financial Instruments

The  fair  value  of  certain  of  our  financial  instruments  including  cash  and  cash  equivalents,  accounts  receivable,  prepaid  assets,  employee  advances,  accounts  payable,
customer deposits, payroll and payroll tax liabilities, sales tax payable and notes payable approximate their carrying amounts because of the short-term maturity of these
instruments.

Income Taxes

The  Company  accounts  for  income  taxes  in  accordance  with  FASB ASC  740,  Income  Taxes,  which  requires  the  recognition  of  deferred  income  taxes  for  differences
between  the  basis  of  assets  and  liabilities  for  financial  statement  and  income  tax  purposes.  The  differences  relate  principally  to  depreciation  of  property  and  equipment,
reserve for obsolete inventory and bad debt. Deferred tax assets and liabilities represent the future tax consequence for those differences, which will either be deductible or
taxable when the  assets  and  liabilities  are  recovered  or  settled.  Deferred  taxes  are  also  recognized  for  operating  losses  that  are  available  to  offset  future  taxable  income.
Valuation allowances are established to reduce deferred tax assets to the amount expected to be realized.

The Company adopted the provisions of FASB ASC 740-10-25, which prescribes a recognition threshold and measurement attribute for the recognition and measurement of
tax  positions  taken  or  expected  to  be  taken  in  income  tax  returns.  FASB ASC  740-10-25  also  provides  guidance  on  de-recognition  of  income  tax  assets  and  liabilities,
classification of current and deferred income tax assets and liabilities, and accounting for interest and penalties associated with tax positions. The Company’s tax returns are
subject to tax examinations by U.S. federal and state authorities until respective statute of limitation. Currently, the 2016, 2015, and 2014 tax years are open and subject to
examination by taxing authorities. However, the Company is not currently under audit nor has the Company been contacted by any of the taxing authorities. The Company
does not have any accruals for uncertain tax positions as of December 31, 2016. It is not anticipated that unrecognized tax benefits would significantly increase or decrease
within 12 months of the reporting date.

Advertising

The  Company  expenses  advertising  and  promotional  costs  when  incurred.  Advertising  and  promotional  expenses  for  the  years  ended  December  31,  2017  and  2016
amounted to $264,632 and $107,744, respectively.

Concentration of Risk

Financial instruments that potentially expose us to concentrations of risk consist primarily of cash and cash equivalents and accounts receivable, which are generally not
collateralized. Our policy is to place our cash and cash equivalents with high quality financial institutions, in order to limit the amount of credit exposure. Accounts at each
institution are insured by the Federal Deposit Insurance Corporation (FDIC), up to $250,000. At December 31, 2017 and 2016, the Company had $750,141 and $8,332,
respectively, in excess of the FDIC insurance limit. The Company generally does not require collateral from its customers, but its credit extension and collection policies
include  analyzing  the  financial  condition  of  potential  customers,  establishing  credit  limits,  monitoring  payments,  and  aggressively  pursuing  delinquent  accounts.  The
Company maintains allowance for potential credit losses.

F-9

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017 and 2016

2.

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

Goodwill

Goodwill  represents  the  excess  of  purchase  price  over  the  fair  value  of  net  assets.  The  Company  accounts  for  goodwill  in  accordance  with  the  provisions  of  FASB
Accounting  Standards  Update  (ASU)  2014-02,  Intangibles  –  Goodwill  and  Other  (Topic  350) Accounting  for  Goodwill.  In  accordance  with  FASB ASC  Topic  350  for
Intangibles – Goodwill and Other, goodwill is not amortized but is reviewed for potential impairment on an annual basis, or if events or circumstances indicate a potential
impairment, at the reporting unit level. The Company’s review for impairment includes an assessment of qualitative factors to determine whether it is more likely than not
that the fair value of a reporting unit is less than its carrying value, including goodwill. If it is determined that it is more likely than not that the fair value of a reporting unit
is less than its carrying value, including goodwill, the first step of the two-step quantitative goodwill impairment test is performed, which compares the fair value of the
reporting unit with its carrying amounts, including goodwill. If the fair value of the reporting unit exceeds its carrying amount, goodwill of the reporting unit is considered
not impaired. However, if the carrying amount of the reporting unit exceeds its fair value, additional procedures must be performed. That additional procedure compares the
implied  fair  value  of  the  reporting  unit’s  goodwill  with  the  carrying  amount  of  that  goodwill. An  impairment  loss  is  recorded  to  the  extent  that  the  carrying  amount  of
goodwill exceeds its implied fair value. The carrying value of goodwill is tested for impairment annually or more frequently if circumstances indicate that impairment may
have occurred.

Earnings (Loss) Per Share

The Company computes net earnings (loss) per share under Accounting Standards Codification subtopic 260-10, “Earnings Per Share” (“ASC 260-10”). Basic earnings or
loss per share (“EPS”) is computed by dividing net income (loss) available to common stockholders by the weighted average number of common shares outstanding for the
period. Diluted EPS is computed by dividing net income (loss) by the weighted-average of all potentially dilutive shares of common stock that were outstanding during the
periods presented. 

The treasury stock method is used in calculating diluted EPS for potentially dilutive stock options and share purchase warrants, which assumes that any proceeds received
from the exercise of in-the-money stock options and share purchase warrants, would be used to purchase common shares at the average market price for the period.

Stock Based Compensation

The Company records stock-based compensation in accordance with FASB ASC Topic 718, Compensation-Stock Compensation (“ASC 718”). The Company estimates the
fair  value  of  stock  options  using  the  Black-Scholes  option  pricing  model.  The  fair  value  of  stock  options  granted  is  recognized  as  an  expense  over  the  requisite  service
period. Stock-based compensation expense for all share-based payment awards is recognized using the straight-line single-option method.

The  Black-Scholes  option  pricing  model  requires  subjective  assumptions,  including  future  stock  price  volatility  and  expected  time  to  exercise,  which  greatly  affect  the
calculated values. The expected term of options granted is derived from historical data on employee exercises and post-vesting employment termination behavior. The risk-
free rate selected to value any particular grant is based on the U.S. Treasury rate that corresponds to the expected life of the grant effective as of the date of the grant. The
expected volatility is based on the historical volatility of the Company’s stock price. These factors could change in the future, affecting the determination of stock-based
compensation expense in future periods.

F-10

 
 
 
  
 
  
 
 
 
 
 
 
 
 
3.

RECENT ACCOUNTING PRONOUNCEMENTS

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017 and 2016

In May 2014, the FASB issued guidance creating the ASC Section 606, “Revenue from Contracts with Customers”.  The new section will replace Section 605, “Revenue
Recognition” and creates modifications to various other revenue accounting standards for specialized transactions and industries.  The section is intended to conform revenue
accounting principles with a concurrently issued International Financial Reporting Standards with previously differing treatment between United States practice and those of
much of the rest of the world, as well as, to enhance disclosures related to disaggregated revenue information.  The updated guidance was effective for annual reporting
periods beginning on or after December 15, 2016, and interim periods within those annual periods. On July 9, 2015, the FASB approved a one-year delay of the effective
date. The Company will now adopt the new provisions of this accounting standard at the beginning of fiscal year 2018.

In July 2015, the FASB issued Accounting Standards Update (“ASU”) 2015-11, “Simplifying the Measurement of Inventory.” Under this ASU, inventory will be measured
at the “lower of cost and net realizable value” and options that currently exist for “market value” will be eliminated. The ASU defines net realizable value as the “estimated
selling prices in the ordinary course of business, less reasonably predictable costs of completion, disposal, and transportation.” No other changes were made to the current
guidance  on  inventory  measurement.  ASU  2015-11  is  effective  for  interim  and  annual  periods  beginning  after  December  15,  2016.  This  update  was  adopted  by  the
Company  in  the  first  quarter  of  fiscal  year  2017.  There  was  no  material  impact  on  the  Company's  consolidated  financial  statements  as  a  result  of  the  adoption  of  this
accounting standard.

In  November  2015,  the  FASB  issued ASU  No.  2015-17,  “Balance  Sheet  Classification  of  Deferred  Taxes”.  The  new  guidance  eliminates  the  requirement  to  separate
deferred  income  tax  liabilities  and  assets  into  current  and  noncurrent  amounts.  The  amendments  will  require  that  deferred  tax  liabilities  and  assets  be  classified  as
noncurrent  in  a  classified  statement  of  financial  position.  The  updated  guidance  will  be  effective  for  fiscal  years  beginning  after  December  15,  2016,  including  interim
periods within those annual periods. The adoption of this standard did not have a material impact on the consolidated financial statements.

In  January  2016,  the  FASB  issued  ASU  2016-01, Financial  Instruments-Overall:  Recognition  and  Measurement  of  Financial  Assets  and  Financial  Liabilities  ,  which
requires that (i) all equity investments, other than equity-method investments, in unconsolidated entities generally be measured at fair value through earnings and (ii) when
the fair value option has been elected for financial liabilities, changes in fair value due to instrument-specific credit risk will be recognized separately in other comprehensive
income. Additionally, the ASU 2016-01 changes the disclosure requirements for financial instruments. The new standard will be effective for the Company starting in the
first  quarter  of  fiscal  2019.  Early  adoption  is  permitted  for  certain  provisions.  The  Company  is  in  the  process  of  determining  the  effects  the  adoption  will  have  on  its
consolidated financial statements as well as whether to adopt certain provisions early.

In February 2016, the FASB issued ASU 2016-02, which introduces a lessee model that brings most leases on the balance sheet and, among other changes, eliminates the
requirement in current GAAP for an entity to use bright-line tests in determining lease classification. ASU 2016-02 is not effective for us until January 1, 2019, with early
adoption permitted. We are continuing to evaluate this guidance and the impact to us, as both lessor and lessee, on our Consolidated Financial Statements.

In  March  2016,  the  FASB  issued ASU  2016-09, Improvements  to  Employee  Share-Based  Payment  Accounting,  which  amends ASC  Topic  718,  Compensation  –  Stock
Compensation. ASU 2016-09 includes provisions intended to simplify various aspects related to how share-based payments are accounted for and presented in the financial
statements. ASU 2016-09 is effective for public entities for annual reporting periods beginning after December 15, 2016, and interim periods within that reporting period.
Early adoption is permitted in any interim or annual period, with any adjustments reflected as of the beginning of the fiscal year of adoption. We adopted this guidance
effective January 2, 2017, and the adoption did not have a material effect on our consolidated financial statements.

F-11

 
 
 
 
 
 
 
 
 
 
 
 
3.

RECENT ACCOUNTING PRONOUNCEMENTS (Continued)

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017 and 2016

In  January  2017,  the  FASB  issued ASU  2017-04  simplifying  the  accounting  for  goodwill  impairment  for  all  entities.  The  new  guidance  eliminates  the  requirement  to
calculate the implied fair value of goodwill (Step 2 of the current two-step goodwill impairment test under ASC 350). Instead, entities will record an impairment charge
based on the excess of a reporting unit’s carrying amount over its fair value (Step 1 of the current two-step goodwill impairment test). The ASU is effective prospectively for
reporting periods beginning after December 15, 2019, with early adoption permitted for annual and interim goodwill impairment testing dates after January 1, 2017. We are
currently evaluating the impact of the new guidance on our goodwill impairment testing process and consolidated financial statements.

On August  28,  2017,  the  FASB  issued ASU  2017-12,  “Derivatives  and  Hedging,”  which  better  aligns  risk  management  activities  and  financial  reporting  for  hedging
relationships through changes to both the designation and measurement guidance for qualifying hedging relationships and the presentation of hedge results. The amendments
expand and refine hedge accounting for both nonfinancial and financial risk components and in some situations better align the recognition and presentation of the effects of
the  hedging  instrument  and  the  hedged  item  in  the  financial  statements.  The  new  standard  will  be  effective  for  the  Company  as  of  January  1,  2019.  Early  adoption  is
permitted. We do not believe the adoption of this new standard will have any impact on our consolidated financial statements and footnote disclosures.

Other Accounting standards that have been issued or proposed by FASB that do not require adoption until a future date are not expected to have a material impact on the
consolidated financial statements upon adoption. The Company does not discuss recent pronouncements that are not anticipated to have an impact on or are unrelated to its
financial condition, results of operations, cash flows or disclosures.

4.

PREMISES AND EQUIPMENT

Premises and equipment at December 31, 2017 and 2016 consists of the following:

Vehicle
Leasehold improvements
Furniture, fixtures and equipment

Accumulated depreciation

Property and equipment, net

Depreciation expense was $150,440 and $52,962 for the years ended December 31, 2017 and 2016, respectively.

F-12

  $

December 31,

2017

2016

243,264    $
181,724     
1,057,902     
1,482,890     
(223,407)    

102,014 
131,411 
389.396 
622,821 
(72,967 

  $

1,259,483    $

549,854 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
   
 
   
 
 
   
 
   
 
 
   
      
  
 
 
 
 
 
GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017 and 2016

5.

INCOME TAXES

The Company and subsidiaries file a consolidated federal income tax return. The Company’s consolidated provision for income taxes for the years ended December 31,
2017 and 2016 consists of the following:

Income Tax Expense (benefit)
Current federal tax expense

Federal
State

Deferred tax (benefit)

Federal
State

Total

Year Ended
December 31,
2017

Year Ended
December 31,
2016

  $

  $

  $

-0-    $
-0-     

-0-    $
-0-     
-0-    $

-0- 
-0- 

-0- 
-0- 
-0- 

The consolidated provision  for  income  taxes  for  the  years  ended  December  31,  2017  and  2016  differs  from  that  computed  by  applying  federal  statutory  rates  to  income
before federal income tax expense, as indicated in the following analysis:

Expected federal tax provision (benefit) at 35% rate
Surtax exemption
Meals and entertainment
Valuation allowance
State income tax
Total income tax

Effective tax rate

F-13

  Year Ended  
December 31, 
2017

  Year Ended  
December 31, 
2016

  $

  $

(831,200)   $
23,700 
12,700 
(43,300)    
838,100 
- 

  $

(150,900)
21,600 
6,400 
(20,000 
142,900 
- 

0.0%   

0.0%

 
 
 
 
 
 
 
 
   
 
 
 
 
   
 
 
   
     
 
 
   
     
 
 
 
   
 
   
      
  
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
 
 
   
   
 
   
   
 
   
 
   
   
 
 
 
   
  
   
  
 
   
 
 
 
GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017 and 2016

5.

INCOME TAXES (Continued)

A summary of deferred tax assets and liabilities as of December 31, 2017 and 2016 is as follows:

Deferred tax assets:

Reserve for inventory obsolescence
Reserve for bad debt
Stock option compensation
Federal tax loss carryforward
State tax loss carryforward
Less valuation allowance

Total Deferred Tax Asset

Deferred tax liabilities:

Accumulated depreciation and amortization

Total deferred tax liabilities

NET DEFERRED TAX

  Year Ended     Year Ended  

December 31,
2017

December 31,
2016

  $

41,700    $
34,200     
273,500     
1,058,000     
201,000     
(1,398,400)    

15,900 
16,600 
172,800 
258,200 
39,900 
(398,700)

  $

210,000    $

104,700 

  Year Ended     Year Ended  

December 31, 
2017

December 31, 
2016

  $

  $

(210,000)
$
(210,000)    

(104,700)
(104,700)

-0-    $

-0- 

As of December 31, 2017, the Company had approximately $2.5 federal and state net operating loss carryforwards, which results in a Federal and State deferred tax asset of
approximately $1.3 million, expiring in 2034 through 2038.

Management assesses the available positive and negative evidence to estimate if sufficient future taxable income will be generated to use the existing deferred tax assets. A
significant  piece  of  objective  negative  evidence  evaluated  was  the  cumulative  loss  incurred  since  inception.  Such  objective  evidence  limits  the  ability  to  consider  other
subjective evidence such as our projections for future growth.

On the basis of this evaluation, as of December 31, 2017, a valuation allowance of approximately $1.4 million has been recorded to record only the portion of the deferred
tax asset that is more likely than not to be realized. The amount of the deferred tax asset considered realizable, however, could be adjusted if estimates of future taxable
income during the carryforward period are reduced or increased or if objective negative evidence in the form of cumulative losses is no longer present and additional weight
may be given to subjective evidence such as our projections for growth.

F-14

 
 
 
 
 
 
 
 
 
 
   
 
 
 
    
  
 
 
   
 
   
 
   
 
   
 
   
 
 
   
      
  
 
 
 
 
 
 
 
 
   
 
 
   
     
 
 
 
   
 
 
   
      
  
 
 
 
 
 
 
 
GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017 and 2016

6.

LONG-TERM DEBT

Long-term debt is as follows:

Long term debt is as follows:
Chrysler Capital, interest ranging from 9.8% and 10.9% per annum, payable in monthly installments of $1,889.59 beginning May

2017 through June 2022, secured by vehicles with a book value of $128,800

  $

79,479    $

- 

Hitachi Capital, interest at 8.0% per annum, payable in monthly installments of $631.13 beginning September 2015 through August

2019, secured by delivery equipment with a book value of $24,910

11,781     

18,133 

Wells Fargo Equipment Finance, interest at 3.5% per annum, payable in monthly installments of $518.96 beginning April 2016

through March 2021, secured by warehouse equipment with a book value of $25,437

18,641     

24,559 

  December 31,     December 31,  

2017

2016

RMT Equipment, interest at 10.9% per annum, payable in monthly installments of $1,154.79 beginning June 2016 through October

2018, secured by delivery equipment with a book value of $31,130

Note payable insurance premium financing, interest at 4.74% per annum, payable in 10 installments of $3,441, due January 2018

Less Current Maturities
Total Long-Term Debt

Debt maturities as of December 31, 2017 are as follows:
2018
2019
2020
2020
2021

Interest expense for the years ended December 31, 2017 and 2016 was $15,339 and $5,251, respectively.

F-15

10,916     

22,477 

3,427     
124,244    $
(41,707)    
82,537    $

- 
65,169 
(23,443)
41,726 

  $

  $

  $

  $

42,201 
27,693 
24,785 
21,715 
7,850 
124,244 

 
 
 
 
 
 
 
 
 
 
   
 
 
   
     
 
 
 
 
   
      
  
 
   
 
 
   
      
  
 
   
 
 
   
      
  
 
   
 
 
   
      
  
 
   
 
 
 
   
 
 
  
 
 
 
 
 
 
   
 
   
 
   
 
   
 
 
 
 
 
 
GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017 and 2016

7.

SHARE BASED PAYMENTS AND STOCK OPTIONS

On  March  6,  2014,  the  Company’s  Board  of  Directors  (the  “Board”)  approved  the  2014  Equity  Incentive  Plan  (“2014  Plan)  pursuant  to  which  the  Company  may  grant
incentive, non-statutory options, stock appreciation rights, restricted stock, restricted stock units, performance shares, performance units and other stock or cash awards to
employees, nonemployee members of our Board, consultants and other independent advisors who provide services to the Company. The maximum shares of common stock
which may be issued over the term of the plan shall not exceed 2,500,000 shares. Awards under this plan are made by the Board or a committee designated by the Board.
Options under the plan are to be issued at the market price of the stock on the day of the grant except to those issued to holders of 10% or more of the Company’s common
stock which is required to be issued at a price not less than 110% of the fair market value on the day of the grant. Each option is exercisable at such time or times, during
such period and for such numbers of shares shall be determined by the plan administrator. However, no option shall have a term in excess of 5 years from the date of grant.

Total Shares available for issuance pursuant to the 2014 Plan
Options outstanding, December 31 2017
Total options exercised under 2014 Plan
Total shares issued pursuant to the 2014 Plan
Awards available for issuance under the 2014 Plan, December 31, 2017

Expected volatility
Expected dividends
Expected term
Risk-free rate

Options

Outstanding at January 1, 2016

Granted
Exercised
Forfeited or expired

Outstanding at December 31, 2016

Vested and exercisable at December 31 2016

Outstanding at January 1, 2017
Granted
Exercised
Forfeited or expired
Outstanding at December 31, 2017

Vested and exercisable at December 31, 2017

F-16

2017
2,500,000 
(2,083,500)
(50,000)
(331,500)
35,000 

2017

2016

    73.28% -96.92%   

None 
2.5 years  
1.64%-1.70%   

141.26%
None  
3 years  

2.0%

Weighted-
Average

Shares

Exercise Price    

1,862,000    $
-     
-     
-     
1,862,000     
1,862,000    $

1,862,000    $
306,500    $
(50,000)   $
(35,000)   $
2,083,500    $
1,926,832    $

.60   
-   
-   
-   
.60   
.60   

.62   
1.85   
.60   
.60   
.78   
.70   

Weighted-
Average
Remaining
Contractual
Term

Weighted-
Average Grant
Date Fair Value 

3 years

  $

.07 

2.26 years

2.26 years

1.74 years

1.59 years

  $

  $

  $
  $
  $
  $

.07 

.07 

.91 
.07 
.07 
.20 

 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
   
   
 
   
   
 
   
  
 
 
   
 
 
 
   
     
   
 
 
 
 
 
   
 
   
 
   
  
 
   
 
   
  
 
   
 
   
  
 
   
 
   
 
 
   
      
    
 
   
  
 
   
 
   
  
 
   
 
 
   
 
 
   
 
 
   
 
   
   
  
 
 
 
GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017 and 2016

7.

SHARE BASED PAYMENTS AND STOCK OPTIONS (Continued)

Share-based payment expense to officers, directors and employees and the years ended December 31, 2017 and 2016 was $730,464 and $184,333, respectively.

Expense related to issuance of shares, options and warrants to consultants for the years ended December 31, 2017 and 2016 was $347,468 and $35,000, respectively.

8.

STOCK PURCHASE WARRANTS

A summary of the status of the Company’s outstanding stock warrants as of December 31, 2017 is as follows:

Weighted
Average

Outstanding January 1, 2016
Granted/issued
Exercised
Forfeited
Outstanding December 31, 2016
Granted/issued
Exercised
Forfeited
Outstanding December 31, 2017

9.

STOCKHOLDERS’ EQUITY

Common Stock

    Exercise Price  
.70 
.70 
.70 
-0- 
.70 
2.55 
.70 

2,607,801    $
2,635,000     
(1,357,072)    
-0-     
3,885,729    $
2,475,000    $
(2,755,001)   $
-     
3,605,728    $

1.84 

The Company’s current Certificate of Incorporation authorizes it to issue 100,000,000 shares of common stock, par value $0.001 per share.

As of December 31, 2017and 2016, there were 16,846,835 and 11,742,834 shares of common stock issued and outstanding, respectively.

During the year ended December 31, 2017, the Company sold 1,825,000 shares of common stock for net proceeds of $3,291,565.

During  the  year  ended  December  31,  2017,  the  Company  issued  2,755,001  shares  of  common  stock  upon  exercise  of  2,755,001  warrants  resulting  in  proceeds  to  the
Company of $1,928,502.

During the year ended December 31, 2017, the Company issued 50,000 shares of common stock upon exercise of 50,000 options resulting in proceeds of $30,000

During  the  year  ended  December  31,  2017,  the  Company  issued  194,000  shares  of  common  stock  to  employees  valued  at  $433,379.  The  Company  also  issued  280,000
shares of common stock to consultants valued at $427,000.

F-17

 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
  
 
   
 
 
 
 
 
 
 
 
 
 
 
GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017 and 2016

10. EARNINGS PER SHARE

Basic net loss per share is computed by dividing net loss attributable to common shareholders by the weighted average number of common shares outstanding. Diluted net
loss per share is computed by dividing net loss attributable to common shareholders by the weighted average number of common shares outstanding plus the number of
common  shares  that  would  be  issued  assuming  exercise  or  conversion  of  all  potentially  dilutive  common  shares.  Potentially  dilutive  securities  are  excluded  from  the
calculation when their effect would be antidilutive. For all years presented in the consolidated financial statements, all potentially dilutive securities have been excluded
from the diluted share calculations as they were anti-dilutive as a result of the net losses incurred for the respective years. Accordingly, basic shares equal diluted shares for
all years presented.

Potentially dilutive securities were comprised of the following:

Warrants
Options
Total

11. LEASE COMMITMENTS

December 31,
2017

December 31,
2016

3,605,728     
2,083,500     
5,689,228     

3,885,729 
1,870,000 
5,755,729 

The  Company  leases  its  store  facilities  under  operating  leases  ranging  from  $900  to  $5,600  per  month.  The  following  is  a  schedule  of  future  minimum  rental  payments
required under the terms of the operating leases as of December 31, 2017:

Year Ending December 31
2018
2019
2020
2021
Thereafter

Amount

710,485 
673,449 
541,580 
448,886 
100,920 
2,475,320 

  $

  $

Rent expense under all operating leases for the year ended December 31, 2017 and 2016 was $641,408 and $306.115, respectively.

12. VENDOR CONCENTRATIONS

As of December 31, 2017, two suppliers represent 61% of our purchases. Although the Company expects to maintain relationships with these vendors, the loss of either
supplier would not have a material adverse impact on our business, because both suppliers provide the same products.

F-18

 
 
 
 
 
 
 
 
 
   
 
 
 
   
     
 
 
   
 
   
 
   
 
 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
13. ACQUISITIONS

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017 and 2016

The Company accounts for acquisitions in accordance with ASC 805 “Business Combinations.” Assets acquired and liabilities assumed are recorded in the accompanying
consolidated balance sheets at their estimated fair values, as of the acquisition date. Results of operations are included in the Company’s financial statements from the date of
acquisition.  For  the  acquisitions  noted  below,  the  Company  used  the  income  approach  to  determine  the  fair  value  of  the  customer  relationships,  the  relief  from  royalty
method  to  determine  the  fair  value  of  trademarks  and  the  comparison  of  economic  income  using  the  with/without  approach  to  determine  the  fair  value  of  non-compete
agreements. The Company used Level 3 inputs to determine the fair value of all these intangible assets.

On  February  8,  2017,  through  its  wholly-owned  subsidiary,  GrowGeneration  California  Corp.  (“GrowGeneration  California”),  the  Company  purchased  certain  assets  of
Sonoma Hydro, a retail hydroponic and garden supply business located in Santa Rosa, CA.

The  assets  purchased  included  inventories,  fixed  assets,  tangible  personal  property,  intangible  personal  property,  receivables  and  a  customer  list.  In  addition  to  the  cash
consideration for the purchase of such assets, GrowGeneration California also agreed to make certain cash payments and 25,000 shares of common stock of the Company to
the Seller contingent on the achievement of revenue goals by the Business in 2017, 2018 and 2019.

The total purchase price including contingent purchase obligation earned by the seller was $641,589. The purchase price was allocated as follows:

Inventory
Furniture and equipment
Goodwill
Total

14. GAIN ON SETTLEMENTS

  $

  $

272,089 
50,000 
319,500 
641,589 

For the year ended December 31, 2017, the Company recorded $322,058 in settlements which were comprised of two events.

In 2017, a fire in northern California resulted in our Santa Rosa store being closed for approximately 10 days. In addition to the loss of revenue, the contents of the store were
damaged due to smoke from the fire. The Company had insurance coverage for both the contents of the store and business interruption. The settlement with our insurance
carrier was $126,278.

In  2017,  the  Company  entered  into  an  asset  purchase  agreement  to  acquire  the  assets  of  an  entity  in  California.  One  of  the  non-executing  shareholders  of  the  seller  had
various objections to the acquisition and asserted certain rights, claims and demands. The Company became aware that a third party was also interested in acquiring the
target entity. The Company entered into an agreement to assign all its rights, title and interest in its asset purchase agreement to the third part in exchange for a payment of
$75,000  and  inventory  from  the  third  party  valued  at  approximately  $140,000,  resulting  in  a  gain  on  the  settlement  of  approximately  $195,000  after  deducting  costs  of
approximately $20,000.

F-19

 
 
 
 
 
 
 
 
 
 
   
 
   
 
 
 
 
 
 
 
 
15. SUBSEQUENT EVENTS

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2017 and 2016

On January 12, 2018, the Company completed a private placement of a total of 36 units (the “Units”) of the Company’s securities at the price of $250,000 per Unit pursuant
to Section 4(a)(2) of the Securities Act of 1933, as amended (the “Securities Act”) and Rule 506 of Regulation D promulgated under the Securities Act. Each Unit consists of
(i)  a  .1%  unsecured  convertible  promissory  note  of  the  principal  amount  of  $250,000,  and  (ii)  a  3-year  warrant  entitling  the  holder  to  purchase  37,500  shares  of  the
Company’s common stock, at a price of $.01 per share or through cashless exercise. The Offering was originally effected on a 10 Units Minimum ($2,500,000)/30 Units
Maximum ($7,500,000) basis, with an oversubscription allowance for an additional 4 Units ($1,000,000). The Company subsequently increased the Offering Maximum to a
total of 36 Units or $9,000,000 based upon demand, inclusive of the oversubscription allowance and 4 Unit increase. The Company raised gross proceeds of $9,000,000
from 23 accredited investors in the private placement. 

On December 22, 2017, the Company entered into an asset purchase agreement to purchase all of the assets of a retail hydroponic store, East Coast Hydroponic Warehouse,
located in Warwick, RI. The closing of the asset purchase took place on January 23, 2018.

The assets subject to the sale under the asset purchase agreement included inventories, fixed assets, tangible personal property, intangible personal property and contracts.
The  Company  paid  the  sellers  a  total  of  $1,800,000,  of  which  $1.2  million  was  in  cash  and  $600,000  in  a  note  payable,  and  300,000  shares  of  common  stock  of  the
Company, valued at $552,000 as consideration for the assets.

On October 25, 2017, the Company entered into an asset purchase agreement through its wholly-owned subsidiary, GrowGeneration California Corp., to purchase all of the
assets of a retail hydroponic store, Humboldt Depot, located in Arcata, CA. The closing of the asset purchase took place on January 30, 2018.

The assets subject to the sale under the asset purchase agreement included inventories, fixed assets, tangible personal property, intangible personal property and contracts.
The Company paid the sellers $895,000 and 100,000 shares of common stock of the Company, valued at $184,000, as consideration for the assets purchased.

F-20

 
 
 
 
 
 
 
 
 
 
 
 ITEM 9. CHANGES AND DISAGREEMENT WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

None.

 ITEM 9A. CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

We maintain disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”)) that
are  designed  to  be  effective  in  providing  reasonable  assurance  that  information  required  to  be  disclosed  in  our  reports  under  the  Exchange  Act  is  recorded,  processed,
summarized and reported within the time periods specified in the rules and forms of the SEC, and that such information is accumulated and communicated to our management
to allow timely decisions regarding required disclosure.

In  designing  and  evaluating  disclosure  controls  and  procedures,  management  recognizes  that  any  controls  and  procedures,  no  matter  how  well  designed  and  operated,  can
provide only reasonable, not absolute assurance of achieving the desired objectives. Also, the design of a control system must reflect the fact that there are resource constraints
and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute
assurance that all control issues and instances of fraud, if any, have been detected. These inherent limitations include the realities that judgments in decision-making can be
faulty and that breakdowns can occur because of simple error or mistake. The design of any system of controls is based, in part, upon certain assumptions about the likelihood of
future events and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. As of the end of the period covered by
this report, we carried out an evaluation, under the supervision and with the participation of management, including our chief executive officer and chief financial officer, of the
effectiveness  of  the  design  and  operation  of  our  disclosure  controls  and  procedures.  Based  upon  that  evaluation,  management  concluded  that  our  disclosure  controls  and
procedures were effective as of December 31, 2017 to cause the information required to be disclosed by us in reports that we file or submit under the Exchange Act is recorded,
processed, summarized and reported within the time periods prescribed by SEC, and that such information is accumulated and communicated to management, including our
chief executive officer and principal financial officer, as appropriate, to allow timely decisions regarding required disclosure.

Management's Report on Internal Control Over Financial Reporting 

As required by the SEC rules and regulations for the implementation of Section 404 of the Sarbanes-Oxley Act, our management is responsible for establishing and maintaining
adequate internal control over financial reporting. Our internal control over financial reporting is designed to provide reasonable assurance regarding the reliability of financial
reporting  and  the  preparation  of  our  consolidated  financial  statements  for  external  reporting  purposes  in  accordance  with  U.S.  GAAP.  Our  internal  control  over  financial
reporting  includes  those  policies  and  procedures  that:  (1)  pertain  to  the  maintenance  of  records  that,  in  reasonable  detail,  accurately  and  fairly  reflect  the  transactions  and
dispositions of the assets of the Company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of consolidated financial statements
in accordance with U.S. GAAP, and that our receipts and expenditures are being made only in accordance with authorizations of our management and directors, and (3) provide
reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of our assets that could have a material effect on the consolidated
financial statements.

In  making  the  assessments  on  the  effectiveness  of  our  internal  controls  over  financial  reporting  as  of  December  31,  2017,  management  used  the  criteria  set  forth  by  the
Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission  (COSO)  in  Internal  Control  —  Integrated  Framework  (2013).  Based  on  our  assessments  and  those
criteria, management determined that we maintained effective internal controls over financial reporting as of December 31, 2017.

This  Report  does  not  include  an  attestation  report  of  the  Company’s  registered  public  accounting  firm  regarding  internal  control  over  financial  reporting. As  an  emerging
growth company, management’s report is not subject to attestation by our registered public accounting firm.

Changes in Internal Control Over Financial Reporting

There were no changes in our internal control over financial reporting during the most recent fiscal quarter, that have materially affected, or are reasonably likely to materially
affect, our internal control over financial reporting.

 Item 9B. Other Information.

None.

26

 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

PART III

All  directors  of  the  Company  hold  office  for  one-year  terms  until  the  election  and  qualification  of  their  successors.  Officers  are  appointed  by  our  Board  and  serve  at  the
discretion  of  the  board,  subject  to  applicable  employment  agreements.  The  following  table  sets  forth  information  regarding  our  executive  officers  and  the  members  of  our
Board.  

Name
Darren Lampert
Michael Salaman
Monty Lamirato
Joe Prinzivalli
Stephen Aiello
Peter Rosenberg
Sean Stiefel

Age
57
55
62
37
57
55
30

  Position
  Chief Executive Officer and Director

President and Director

  Chief Financial Officer and Secretary
  Chief Operating Officer
  Director
  Director
  Director

Darren Lampert has been our Chief Executive Officer and a Director since our inception in 2014. Mr. Lampert began his career in 1986 as a founding member of the law firm
of  Lampert  and  Lampert  (1986-1999),  where  he  concentrated  on  securities  litigation,  NASD  (now  FINRA)  compliance  and  arbitration  and  corporate  finance  matters.  Mr.
Lampert has represented clients in actions and investigations brought before government agencies and self-regulatory bodies. Mr. Lampert has spent the past 15 years working
as a portfolio manager and proprietary trader at Schonfeld Securities (1999-2005), Schottenfeld Group (2007) and Incremental Capital (2008-2010). From 2010 to 2014, Mr.
Lampert was a private investor. Mr. Lampert graduated in 1982 with a Bachelor of Science degree in business administration from Ithaca College. Mr. Lampert received a JD
from Bridgeport University School of Law in 1985. Mr. Lampert was admitted to practice law in New York in 1986 and is also admitted to practice before the United States
District Courts for the Southern and Eastern Districts of New York.

Michael Salaman has been our President and a Director since our inception. Mr. Salaman served as the Chairman of Skinny Nutritional Corp. since January 2002 and as Chief
Executive Officer and President of Skinny Nutritional Corp. since June 2010. He also served as Chief Executive Officer of Skinny Nutritional Corp. Skinny Nutritional Corp.
filed for Chapter 11 Bankruptcy protection in 2013 and the assets were sold to a private equity firm in March 2014. Mr. Salaman has over 20 years’ experience in the area of
start-ups, new product development, distribution and marketing. Mr. Salaman began his business career as Vice President of Business Development for National Media Corp.,
an infomercial marketing company in the United States from 1985-1993. From 1995-2001, Mr. Salaman started a Digital Media company called American Interactive Media,
Inc., a developer of Web TV set-top boxes and ISP services. In 2002, Mr. Salaman became the principal officer of that entity and directed its operations as a marketing and
distribution  company  and  in  2005  focused  its  efforts  in  the  enhanced  water  business.  Mr.  Salaman  received  a  Bachelor  of  Business Administration  degree  in  business  from
Temple University in 1986.

27

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Monty Lamirato joined the Company as Chief Financial Officer and Secretary in May 2017. From March 2009 to just prior to joining GrowGen, Mr. Lamirato worked as an
independent consultant providing chief financial officer and financial reporting consulting services to companies of various sizes in a variety of industries. In this capacity, he
prepared and reviewed SEC filings and GAAP-compliant financial statements, provided technical accounting assistance, designed and developed inventory and logistics systems
for  inventory  management,  developed  scalable  accounting  and  reporting  systems,  internal  accounting  controls  and  annual  budgets  and  evaluated  short-term  investment
alternatives  for  idle  cash.  From  March  2013  until  November  2016,  Mr.  Lamirato  served  as  Chief  Financial  Officer  of  Strategic  Environmental  &  Energy  Resources,  Inc.,  a
publicly traded holding company that provides a wide range of environmental, renewable fuels and industrial waste stream management services, where he was responsible for
all SEC filings, prepared all GAAP and SEC compliant financial statements and developed financial and operating metrics and other key performance indicators for evaluation
of business results by management. Mr. Lamirato has also served as Chief Financial Officer and Treasurer of ARC Group Worldwide, Inc. from June 2001 to March 2009, Vice
President of Finance at GS2.net, LLC from November 2000 to May 2001, and also Vice President of Finance for PlanetOutdoors.com, Inc. from June 1999 to October 2000. He
began his career as an audit staff member with Coopers & Lybrand in 1977, where he remained until he served as an Audit Manager and Audit Partner with Mitchell Finley and
Company, P.C. from 1986 to 1993. Mr. Lamirato received a Bachelor of Science, cum laude, from Regis College in Denver and is a Certified Public Accountant.

Joe Prinzivalli has been our Chief Operating Office since April 2017. Prior to joining the Company, Mr. Prinzivalli spent 6 years with a Colorado based hydroponic retail
company, Way to Grow. He identified the need for, and implemented, all distribution operations for Way to Grow. As Inventory Manager, from July 2014 to December 2016,
Mr. Prinzivalli was responsible for overseeing the movement and integrity of all Way To Grow physical inventories, managed analytical/reporting functions, and implemented
standard operating procedures across all company functions.  

Steven Aiello has been a Director of the Company since May 2014. Mr. Aiello was a partner at Jones and Company from 2004-2008. From 2001-2003, he worked at 033 Asset
Management.  From  1986-2001,  he  was  a  partner  at  Montgomery  Securities.  Mr. Aiello  received  a  B.A.  in  Psychology  from  Ithaca  College  and  an  MBA  from  Fordham
University. Since 2010, Mr. Aiello has been a private investor and owner of real estate properties.

Peter Rosenberg  has  been  a  Director  of  the  Company  since  July  2017.  He  has  28  years  of  experience  in  the  financial  services  industry,  specifically  in  leveraged  finance,
capital markets, strategic advisory, private equity and asset management. Throughout his career, he has executed capital raising, mergers and acquisitions, and restructuring
transactions. Mr. Rosenberg was previously with Duff & Phelps as a Managing Director in the Consumer and Retail Merger and Acquisitions Group. Prior to Duff & Phelps,
Mr. Rosenberg was a Managing Director with Wells Fargo Securities, where he was responsible for sourcing and executing financing and mergers and acquisitions transactions
for  independent  and  financial  sponsor-backed  middle  market  companies.  Previously,  Mr.  Rosenberg  established  and  managed  the  San  Francisco  office  for  Barrington
Associates, a boutique mergers and acquisitions advisory firm. At Barrington, he completed divestiture and recapitalization transactions in the consumer, retail, industrial and
business services sectors and was responsible for coverage of middle market private equity firms. Prior to Barrington, Mr. Rosenberg was a Director at Salomon Smith Barney,
focusing  on  corporate  finance  and  mergers  and  acquisitions  transactions  for  West  Coast  consumer  product,  specialty  retail,  financial  services  and  industrial  companies.  Mr.
Rosenberg has also held positions at Richard C. Blum & Associates (now BLUM Capital) and Comann, Howard & Flamen. He graduated magna cum laude from the University
of Colorado with a B.S. degree in Business and Administration and was a member of the Beta Gamma Sigma academic honor society. Mr. Rosenberg holds Series 7, 24, and 63
securities industry registrations.

28

 
 
 
 
 
 
 
 
Sean Stiefel  has  been  a  Director  of  the  Company  since  January  2018.  Mr.  Stiefel  founded  Navy  Capital  LLC  in  2014,  where  he  is  currently  a  Portfolio  Manager  and  is
responsible for all aspects of stock selection, investment due diligence and portfolio construction. Mr. Stiefel launched the Navy Capital Green Fund, LP in 2017 as a global
public equity focused cannabis dedicated fund. Navy Capital has been involved in cannabis related investing since early 2016. Prior to founding Navy Capital, Mr. Stiefel was a
research analyst and trader for Northwoods Capital Management Partners, a global equity fund with a fundamental value and special situations investment strategy. Mr. Stiefel
had previously served as an associate within an equity long/short fund at Millennium Partners, and he began his career as an equities trading analyst for Barclays Capital. He is
a graduate of the University of Southern California’s Marshall school of Business.

Involvement in Certain Legal Proceedings

To our knowledge, during the past ten years, none of our directors, executive officers, promoters, control persons, or nominees other than Michael Salaman (see biographical
information of Michael Salaman above regarding the Chapter 11 Bankruptcy protection filed by Skinny Nutritional Corp. in 2013) has:

●

●

●

●

●

●

been convicted in a criminal proceeding or been subject to a pending criminal proceeding (excluding traffic violations and other minor offenses);

had  any  bankruptcy  petition  filed  by  or  against  the  business  or  property  of  the  person,  or  of  any  partnership,  corporation  or  business  association  of  which  he  was  a
general partner or executive officer, either at the time of the bankruptcy filing or within two years prior to that time;

been subject to any order, judgment, or decree, not subsequently reversed, suspended or vacated, of any court of competent jurisdiction or federal or state authority,
permanently or temporarily enjoining, barring, suspending or otherwise limiting, his involvement in any type of business, securities, futures, commodities, investment,
banking, savings and loan, or insurance activities, or to be associated with persons engaged in any such activity;

been  found  by  a  court  of  competent  jurisdiction  in  a  civil  action  or  by  the  SEC  or  the  Commodity  Futures  Trading  Commission  to  have  violated  a  federal  or  state
securities or commodities law, and the judgment has not been reversed, suspended, or vacated;

been the subject of, or a party to, any federal or state judicial or administrative order, judgment, decree, or finding, not subsequently reversed, suspended or vacated (not
including any settlement of a civil proceeding among private litigants), relating to an alleged violation of any federal or state securities or commodities law or regulation,
any law or regulation respecting financial institutions or insurance companies including, but not limited to, a temporary or permanent injunction, order of disgorgement
or restitution, civil money penalty or temporary or permanent cease-and-desist order, or removal or prohibition order, or any law or regulation prohibiting mail or wire
fraud or fraud in connection with any business entity; or

been the subject of, or a party to, any sanction or order, not subsequently reversed, suspended or vacated, of any self-regulatory organization (as defined in Section 3(a)
(26) of the Exchange Act), any registered entity (as defined in Section 1(a)(29) of the Commodity Exchange Act), or any equivalent exchange, association, entity or
organization that has disciplinary authority over its members or persons associated with a member.

29

 
 
 
 
 
 
 
 
 
 
 
 
 
Board Committees

The Company currently maintains a board of directors that is composed of a majority of “independent” directors.

The Company has an audit committee, which is comprised of Darren Lampert (Chairman), Steven Aiello and Peter Rosenberg.  The Board has determined that Messrs. Aiello
and Rosenberg are independent directors.

The Company does not expect to appoint nominating committee and/or compensation committee, or to adopt charters relative to each such committees at this time.

Code of Business Conduct and Ethics

The Company has not adopted a Code of Business Conduct and Ethics. The Company has adopted an Insider Trading Policy which sets forth the procedure regarding trading by
insiders in securities of the Company.

Limitation of Directors Liability and Indemnification

The Colorado Business Corporations Act authorizes corporations to limit or eliminate, subject to certain conditions, the personal liability of directors to corporations and their
stockholders for monetary damages for breach of their fiduciary duties.

Bylaws  of  the Company  provide  that  the  Company  will  indemnify  its  directors  and  officers  who,  by  reason  of  the  fact  that  he  or  she  is  one  of  the  Company’s  officers  or
directors, is involved in a legal proceeding of any nature.

The  Company  has  purchased  director  and  officer  liability  insurance  to  cover  certain  liabilities  its  directors  and  officers  may  incur  in  connection  with  their  services  to  the
Company.

There is no pending litigation or proceeding involving any of our directors, officers, employees or agents in which indemnification will be required or permitted. The Company
is not aware of any threatened litigation or proceeding that may result in a claim for such indemnification.

Indemnification Agreements

The employment agreements the Company entered into with each of its current executive officers provides for indemnification to the fullest extent permitted by applicable law
for the executive officers against all debts, judgments, costs, charges or expenses whatsoever incurred or sustained by an executive officer in connection with any action, suit or
proceeding to which the executive officer may be made a party by reason of his being or having been an officer of the Company, or because of actions taken by the executive
officer which were believed by the executive officer to be in the best interests of the Company.

30

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 ITEM 11. EXECUTIVE COMPENSATION

The following table presents information regarding the total compensation awarded to, earned by, or paid to our chief executive officer and the three most highly-compensated
executive officers (other than the chief executive officer) who were serving as executive officers as of the Record Date for services rendered in all capacities to us for the years
ended December 31, 2017 and 2016.

Name and Principal Position 
Darren Lampert
Chief Executive Officer

Michael Salaman
President and Secretary

Joe Prinzivalli (1)
Chief Operating Officer

Monty Lamirato (2)
Chief Financial Officer and
Secretary

Year

Salary
($)

Bonus
($)

Option Awards
($)(3)

2017     
2016     

2017     
2016     

2017     
2016     

164,600     
120,000     

164,600     
120,000     

75,900     
-     

31,900     
-     

31,900     
-     

10,000     
-     

233,800     
-     

233,800     
-     

-     
-     

2017     
2016      

93,800     
-      

-     
-      

156,200     
-      

Stock Based
Awards
($)(4)

All Other
Compensation
($)

Total
($)

-     
-     

-     
-     

303,000     
-     

276,000     
-    

     -     
-     

-     
-     

-     
-     

-     
-      

429,700 
120,000 

429,700 
120,000 

388,900 
- 

526,000 
-  

(1)
(2)
(3)

(4)

As of April 10, 2017, Joe Prinzivalli started to provide his services to the Company as Chief Operating Officer.
As of May 15, 2017, Monty Lamirato started to provide his services to the Company as Chief Financial Officer and Secretary.
The amounts in the Option Awards column reflect the aggregated grant date fair value of awards granted during 2017 as computed in accordance with FASB ASC Topic
718.
The amounts in the Stock Based Awards column reflect the aggregated grant date fair value of awards granted during 2017 as computed in accordance with FASB ASC
Topic 718.

Employment and Consulting Agreements

On September 22, 2017, the Company entered into employment agreements with Darren Lampert, Chief Executive Officer, and Michael Salaman, President, who have each
agreed to devote their full time and attention to the Company’s business and each receive compensation of $175,000 per annum for their full-time employment. In addition,
commencing with the year ending December 31, 2017, each of Mr. Lampert and Mr. Salaman is eligible for a cash bonus payment equal to 0.5% multiplied by the difference
between revenue in each fiscal year less $7,980,471, and is granted up to 300,000 options to purchase shares of Common Stock of the Company, of which 30,750 have been
granted as of the date of their respective agreements.

On May 15, 2017, the Company entered into a three-year executive employment agreement with Monty Lamirato as Chief Financial Officer and Secretary, pursuant to which
the Company agreed to pay Mr. Lamirato a salary of $150,000 per annum for the first year, $162,500 for the second year and $175,000 for the third year. The Company also
agreed to issue to Mr. Lamirato 25,000 shares of Common Stock and 50,000 stock options as of July 10, 2017, May 15, 2018 and May 15, 2019, respectively.

31

 
 
 
 
   
   
   
   
   
   
 
   
   
 
   
      
      
      
      
      
      
  
   
   
 
   
      
      
      
      
      
      
  
   
   
 
   
      
      
      
      
      
      
  
   
   
 
 
 
 
 
 
 
 
In  February  2015,  the  Company  entered  into  a  three-year  executive  employment  agreement  with  Jason  Dawson,  our  former  Chief  Operating  Officer,  pursuant  to  which  the
Company paid Mr. Dawson compensation of $84,000 per annum, subject to a 10% increase each January 1 during the term of the agreement. Mr. Dawson was also entitled to
receive 100,000 common shares per year, on each of the anniversary dates of his employment agreement. Mr. Dawson’s employment with the Company as Chief Operating
Officer terminated as of April 10, 2017. On the Same day, the Company and Mr. Dawson entered into a consulting agreement, pursuant to which Mr. Dawson agreed to provide
consulting services to the Company as an independent contractor, up to 20 hours per week, for a period of six months. The Company also agreed to pay Mr. Dawson an hourly
fee of $60 and issue 50,000 shares of Common Stock to Mr. Dawson as of the date of the agreement.

On January 1, 2017, the Company entered into an employment agreement with Joe Prinzivalli, pursuant to which Mr. Prinzivalli agreed to provide his services to the Company
as Inventory Controller, and, as a part of the consideration for his services, among other compensations, the Company agreed to grant him 10,000 options upon signing of the
agreement. The 10,000 options were deemed issued as of July 10, 2017 when the Company filed a Registration Statement on Form S-8 registering the shares of Common Stock
issuable under its 2014 Plan. On April 10, 2017, the Company entered into a three-year executive employment agreement with Mr. Prinzivalli (which replaced the previous
agreement), pursuant to which Mr. Prinzivalli agreed to provide his services to the Company as Chief Operating Officer. The Company agreed to pay Mr. Prinzivalli a salary of
$100,000 per annum with a 10% annual raise and issue to Mr. Prinzivalli 50,000 shares of Common Stock as of the date of the agreement, 50,000 shares as of December 31,
2017 and 50,000 shares as of December 31, 2018.

Additionally, each member of Management may receive a year-end cash bonus and options as determined by the Board of Directors.

On January 30, 2018, the Company entered into a six-month Advisor Agreement with Brian Tantalo, pursuant to which the Company agreed to pay Mr. Tantalo $6,000 per
month and one-year warrants to purchase 250,000 shares of Common Stock at the price of $5.75 per share.

On November 7, 2017, the Company entered into a two-year Advisor Agreement with Kevin McGrath, pursuant to which the Company agreed to issue to Mr. McGrath 150,000
shares of Common Stock, with 50,000 shares vested as of the date of the agreement, 50,000 shares to vest as of November 7, 2018 and 50,000 shares to vest as of November 7,
2019.

On April 3, 2017, the Company entered into a three-year Consulting Agreement with Merida Capital Partners, LP, pursuant to which the Company agreed to pay Merida Capital
a cash fee of $60,000 per annum, payable quarterly, 80,000 shares of Common Stock, and five-year warrants to purchase 150,000 shares of Common Stock at the price of $2.75
per share.

32

 
 
 
 
 
 
 
 
 
 
Outstanding Equity Awards

The following table summarizes, for each of the named executive officers, the number of shares of Common Stock underlying outstanding stock options held as of December
31, 2017.

Name
Darren Lampert

Darren Lampert
Michael Salaman
Michael Salaman
Monty Lamirato 2
Joe Prinzivalli 3

Option Awards

Number of
securities
underlying
unexercised
options (#)
exercisable

Number of
securities
underlying
unexercised
options (#)
unexercisable

Option
exercise
price ($)1

650,000     
30,750     
400,000     
30,750     
150,000     
10,000     

0   
0 
0   
0   
0   
0   

$.66/$.60 
$1.80 
$.66/$.60 
$1.80 
$1.90 
$1.90 

Option
expiration
date
March 16, 2019
as to 400,000 
options and May 12,
2019 as to 
250,000 options
September 21, 2022
March 6, 2019
September 21, 2022
May 15, 2022
January 1, 2022

1 The first $100,000 of options granted to each person may be deemed to be incentive stock options and are exercisable at a price of $.66 per share. The balance of the options
owned by such persons may be deemed to be non-qualified options and are exercisable at a price of $.60 per share.
2 Monty Lamirato started serving as the Company’s Chief Financial Officer and Secretary as of May 15, 2017. The vesting schedule of his 150,000 stock options is as follows:
50,000 stock options as of July 10, 2017, 50,000 stock options as of May 15, 2018 and 50,000 stock options as of May 15, 2019.
3 Joe Prinzivalli started serving as the Company’s Chief Operating Officer as of April 10, 2017. All 10,000 stock options granted to Mr. Prinzivalli vested as of July 10, 2017.

2014 Equity Compensation Plan

On March 6, 2014, the Board of the Company adopted an Equity Compensation Plan (the “2014 Plan”). The 2014 Plan was approved by the shareholders on March 6, 2014.

The general purpose of the 2014 Plan is to provide an incentive to our employees, directors, consultants and advisors by enabling them to share in the future growth of our
business. Our Board believes that the granting of stock options, restricted stock awards, unrestricted stock awards and similar kinds of equity-based compensation promotes
continuity of management and increases incentive and personal interest in the welfare of our Company by those who are primarily responsible for shaping and carrying out our
long range plans and securing our growth and financial success.

The Board believes that the 2014 Plan will advance our interests by enhancing our ability to (a) attract and retain employees, consultants, directors and advisors who are in a
position to make significant contributions to our success; (b) reward our employees, consultants, directors and advisors for these contributions; and (c) encourage employees,
consultants, directors and advisors to take into account our long-term interests through ownership of our shares.

33

 
 
 
 
 
 
 
   
 
   
   
 
   
   
   
   
   
   
 
 
 
 
 
 
 
 
Description of the 2014 Equity Incentive Plan

The following description of the principal terms of the 2014 Plan is a summary and is qualified in its entirety by the full text of the 2014 Plan, which was attached as Exhibit
10.5 to the Registration Statement on Form S-1 filed with the SEC on November 9, 2015.

Administration. The 2014 Plan will be administered by our Board. Our Board may grant options to purchase shares of our Common Stock, stock appreciation rights, restricted
stock units, restricted or unrestricted shares of our Common Stock, performance shares, performance units, other cash-based awards and other stock-based awards. The Board
also  has  broad  authority  to  determine  the  terms  and  conditions  of  each  option  or  other  kind  of  equity  award,  adopt,  amend  and  rescind  rules  and  regulations  for  the
administration of the  2014  Plan  and  amend  or  modify  outstanding  options,  grants  and  awards.  The  Board  may  delegate  authority  to  the  chief  executive  officer  and/or  other
executive officers to grant options and other awards to employees (other than themselves), subject to applicable law and the 2014 Plan. No options, stock purchase rights or
awards  may  be  made  under  the  Plan  on  or  after  the  ten  year  anniversary  of  the  adoption  of  the  2014  Plan  by  our  Board,  but  the  2014  Plan  will  continue  thereafter  while
previously granted options, stock appreciation rights or awards remain subject to the 2014 Plan.

Eligibility.  Persons eligible to receive options, stock appreciation rights or other awards under the 2014 Plan are those employees, consultants, advisors and directors of our
Company and our subsidiaries who, in the opinion of the Board, are in a position to contribute to our success.

Shares Subject to the 2014 Plan. The aggregate number of shares of Common Stock available for issuance in connection with options and awards granted under the 2014 Plan
is 2,500,000, subject to customary adjustments for stock splits, stock dividends or similar transactions. Incentive Stock Options may be granted under the 2014 Plan with respect
to all of those shares. If any option or stock appreciation right granted under the 2014 Plan terminates without having been exercised in full or if any award is forfeited, or if
shares of Common Stock are withheld to cover withholding taxes on options or other awards, the number of shares of Common Stock as to which such option or award was
forfeited,  or  which  were  withheld,  will  be  available  for  future  grants  under  the  2014  Plan.  No  employee,  consultant,  advisor  or  director  may  receive  options  or  stock
appreciation rights relating to more than 1,000,000 shares of our Common Stock in the aggregate in any calendar year.

Terms and Conditions of Options. Options granted under the 2014 Plan may be either “incentive stock options” that are intended to meet the requirements of Section 422 of the
Internal  Revenue  Code  of  1986,  as  amended  (the  “Code”)  or  “nonstatutory  stock  options”  that  do  not  meet  the  requirements  of  Section  422  of  the  Code.  The  Board  will
determine the exercise price of options granted under the 204 Plan. The exercise price of stock options may not be less than the fair market value, on the date of grant, per share
of our Common Stock issuable upon exercise of the option (or 110% of fair market value in the case of incentive options granted to a ten-percent stockholder).

If on the date of grant the Common Stock is listed on a stock exchange or is quoted on the automated quotation system of Nasdaq, the fair market value shall generally be the
closing sale price on the last trading day before the date of grant. If no such prices are available, the fair market value shall be determined in good faith by the Board based on the
reasonable application of a reasonable valuation method.

No option may be exercisable for more than ten years (five years in the case of an incentive stock option granted to a ten-percent stockholder) from the date of grant. Options
granted under the 2014 Plan will be exercisable at such time or times as the Board prescribes at the time of grant. No employee may receive incentive stock options that first
become exercisable in any calendar year in an amount exceeding $100,000. The Board may, in its discretion, permit a holder of an option to exercise the option before it has
otherwise become exercisable, in which case the shares of our Common Stock issued to the recipient will continue to be subject to the vesting requirements that applied to the
option before exercise.

34

 
 
 
 
 
 
 
 
 
 
 
 
Generally, the option price may be paid (a) in cash or by certified bank check, (b) through delivery of shares of our Common Stock having a fair market value equal to the
purchase price, or (c) a combination of these methods. The Board is also authorized to establish a cashless exercise program and to permit the exercise price (or tax withholding
obligations) to be satisfied by reducing from the shares otherwise issuable upon exercise a number of shares having a fair market value equal to the exercise price.

No option may be transferred other than by will or by the laws of descent and distribution, and during a recipient’s lifetime an option may be exercised only by the recipient.
However, the Board may permit the holder of an option, stock appreciation right or other award to transfer the option, right or other award to immediate family members or a
family trust for estate planning purposes. The Board will determine the extent to which a holder of a stock option may exercise the option following termination of service with
us.

Stock Appreciation Rights. The Board may grant stock appreciation rights independent of or in connection with an option. The Board will determine the other terms applicable
to stock appreciation rights. The exercise price per share of a stock appreciation right will be determined by the Board, but will not be less than 100% of the fair market value of
a share of our Common Stock on the date of grant, as determined by the Board. The maximum term of any SAR granted under the 2014 Plan is ten years from the date of grant.
Generally, each SAR stock appreciation right will entitle a participant upon exercise to an amount equal to:

●

●

the excess of the fair market value on the exercise date of one share of our Common Stock over the exercise price, multiplied by

the number of shares of Common Stock covered by the stock appreciation right.

Payment may be made in shares of our Common Stock, in cash, or partly in Common Stock and partly in cash, all as determined by the Board.

Restricted Stock and Restricted Stock Units. The Board may award restricted Common Stock and/or restricted stock units under the 2014 Plan. Restricted stock awards consist
of shares of stock that are transferred to a participant subject to restrictions that may result in forfeiture if specified conditions are not satisfied. Restricted stock units confer the
right to receive shares of our Common Stock, cash, or a combination of shares and cash, at a future date upon or following the attainment of certain conditions specified by the
Board. The Board will determine the restrictions and conditions applicable to each award of restricted stock or restricted stock units, which may include performance-based
conditions. Dividends with respect to restricted stock may be paid to the holder of the shares as and when dividends are paid to stockholders or at the time that the restricted
stock vests, as determined by the Board. Dividend equivalent amounts may be paid with respect to restricted stock units either when cash dividends are paid to stockholders or
when the units vest. Unless the Board determines otherwise, holders of restricted stock will have the right to vote the shares.

Performance Shares and Performance Units. The Board may award performance shares and/or performance units under the 2014 Plan. Performance shares and performance
units are awards,  denominated  in  either  shares  or  U.S.  dollars,  which  are  earned  during  a  specified  performance  period  subject  to  the  attainment  of  performance  criteria,  as
established by the Board. The Board will determine the restrictions and conditions applicable to each award of performance shares and performance units.

35

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Effect of Certain Corporate Transactions. The Board may, at the time of the grant of an award, provide for the effect of a change in control (as defined in the 2014 Plan) on any
award, including (i) accelerating or extending the time periods for exercising, vesting in, or realizing gain from any award, (ii) eliminating or modifying the performance or
other conditions of an award, or (iii) providing for the cash settlement of an award for an equivalent cash value, as determined by the Board. The Board may, in its discretion
and without the need for the consent of any recipient of an award, also take one or more of the following actions contingent upon the occurrence of a change in control: (a)
cause any or all outstanding options and stock appreciation rights to become immediately exercisable, in whole or in part; (b) cause any other awards to become non-forfeitable,
in  whole  or  in  part;  (c)  cancel  any  option  or  stock  appreciation  right  in  exchange  for  a  substitute  option;  (d)  cancel  any  award  of  restricted  stock,  restricted  stock  units,
performance shares or performance units in exchange for a similar award of the capital stock of any successor corporation; (e) redeem any restricted stock, restricted stock unit,
performance share or performance unit for cash and/or other substitute consideration with a value equal to the fair market value of an unrestricted share of our Common Stock
on  the  date  of  the  change  in  control;  (f)  cancel  any  option  or  stock  appreciation  right  in  exchange  for  cash  and/or  other  substitute  consideration  based  on  the  value  of  our
Common  Stock  on  the  date  of  the  change  in  control,  and  cancel  any  option  or  stock  appreciation  right  without  any  payment  if  its  exercise  price  exceeds  the  value  of  our
Common Stock on the date of the change in control; or (g) make such other modifications, adjustments or amendments to outstanding awards as the Board deems necessary or
appropriate.

Amendment, Termination. The Board may amend the terms of awards in any manner not inconsistent with the 2014 Plan, provided that no amendment shall adversely affect the
rights of a participant with respect to an outstanding award without the participant’s consent. In addition, our board of directors may at any time amend, suspend, or terminate
the 2014 Plan, provided that (i) no such amendment, suspension or termination shall materially and adversely affect the rights of any participant under any outstanding award
without the consent of such participant and (ii) to the extent necessary to comply with any applicable law or stock exchange rule, the 2014 Plan requires us to obtain stockholder
consent. Stockholder approval is required for any plan amendment that increases the number of shares of Common Stock available for issuance under the 2014 Plan or changes
the persons or classes of persons eligible to receive awards.

Tax Withholding

As and when appropriate, the Company has the right to require each optionee purchasing shares of Common Stock and each grantee receiving an award of shares of Common
Stock under the 2014 Plan to pay any federal, state or local taxes required by law to be withheld.

Option Grants and Stock Awards

The grant of options and other awards under the 2014 Plan is discretionary, and the Company cannot determine now the specific number or type of options or awards to be
granted in the future to any particular person or group.

2018 Equity Compensation Plan

On  January  7,  2018,  the  Board  adopted  the  2018  Equity  Compensation  Plan  (the  “2018  Plan”).  The  Company  plans  to  obtain  shareholder  approval  on  the  2018  Plan  in  its
upcoming annual shareholders’ meeting for the year ended December 31, 2017.

The general purpose of the 2018 Plan is to provide an incentive to the Company’s employees, directors, consultants and advisors by enabling them to share in the future growth
of  the  Company’s  business.  The  Board  believes  that  the  granting  of  stock  options,  restricted  stock  awards,  unrestricted  stock  awards  and  similar  kinds  of  equity-based
compensation  promotes  continuity  of  management  and  increases  incentive  and  personal  interest  in  the  welfare  of  the  Company  by  those  who  are  primarily  responsible  for
shaping and carrying out its long range plans and securing its growth and financial success.

36

 
 
 
 
 
 
 
 
 
 
 
 
 
The Board believes that the 2018 Plan will advance the Company’s interests by enhancing its ability to (a) attract and retain employees, consultants, directors and advisors who
are in a position to make significant contributions to the Company’s success; (b) reward the Company’s employees, consultants, directors and advisors for these contributions;
and (c) encourage employees, consultants, directors and advisors to take into account the Company’s long-term interests through ownership of its shares.

Description of the 2018 Equity Incentive Plan

The following description of the principal terms of the 2018 Plan is a summary and is qualified in its entirety by the full text of the 2018 Plan, which is filed as an exhibit to this
report.

Administration. The 2018 Plan will be administered by our Board. Our Board may grant options to purchase shares of our Common Stock, stock appreciation rights, restricted
stock units, restricted or unrestricted shares of our Common Stock, performance shares, performance units, other cash-based awards and other stock-based awards. The Board
also  has  broad  authority  to  determine  the  terms  and  conditions  of  each  option  or  other  kind  of  equity  award,  adopt,  amend  and  rescind  rules  and  regulations  for  the
administration of the  2018  Plan  and  amend  or  modify  outstanding  options,  grants  and  awards.  The  Board  may  delegate  authority  to  the  chief  executive  officer  and/or  other
executive officers to grant options and other awards to employees (other than themselves), subject to applicable law and the 2018 Plan. No options, stock purchase rights or
awards  may  be  made  under  the  Plan  on  or  after  the  ten  year  anniversary  of  the  adoption  of  the  2018  Plan  by  our  Board,  but  the  2018  Plan  will  continue  thereafter  while
previously granted options, stock appreciation rights or awards remain subject to the 2018 Plan.

Eligibility.  Persons eligible to receive options, stock appreciation rights or other awards under the 2018 Plan are those employees, consultants, advisors and directors of our
Company and our subsidiaries who, in the opinion of the Board, are in a position to contribute to our success.

Shares Subject to the 2018 Plan. The aggregate number of shares of Common Stock available for issuance in connection with options and awards granted under the 2018 Plan
is 2,500,000, subject to customary adjustments for stock splits, stock dividends or similar transactions. Incentive Stock Options may be granted under the 2018 Plan with respect
to all of those shares. If any option or stock appreciation right granted under the 2018 Plan terminates without having been exercised in full or if any award is forfeited, or if
shares of Common Stock are withheld to cover withholding taxes on options or other awards, the number of shares of Common Stock as to which such option or award was
forfeited,  or  which  were  withheld,  will  be  available  for  future  grants  under  the  2018  Plan.  No  employee,  consultant,  advisor  or  director  may  receive  options  or  stock
appreciation rights relating to more than 1,000,000 shares of our Common Stock in the aggregate in any calendar year.

Terms and Conditions of Options. Options granted under the 2018 Plan may be either “incentive stock options” that are intended to meet the requirements of Section 422 of the
Code or “nonstatutory stock options” that do not meet the requirements of Section 422 of the Code. The Board will determine the exercise price of options granted under the
204 Plan. The exercise price of stock options may not be less than the fair market value, on the date of grant, per share of our Common Stock issuable upon exercise of the
option (or 110% of fair market value in the case of incentive options granted to a ten-percent stockholder).

If on the date of grant the Common Stock is listed on a stock exchange or is quoted on the automated quotation system of Nasdaq, the fair market value shall generally be the
closing sale price on the last trading day before the date of grant. If no such prices are available, the fair market value shall be determined in good faith by the Board based on the
reasonable application of a reasonable valuation method.

No option may be exercisable for more than ten years (five years in the case of an incentive stock option granted to a ten-percent stockholder) from the date of grant. Options
granted under the 2018 Plan will be exercisable at such time or times as the Board prescribes at the time of grant. No employee may receive incentive stock options that first
become exercisable in any calendar year in an amount exceeding $100,000. The Board may, in its discretion, permit a holder of an option to exercise the option before it has
otherwise become exercisable, in which case the shares of our Common Stock issued to the recipient will continue to be subject to the vesting requirements that applied to the
option before exercise.

37

 
 
 
 
 
 
 
 
 
 
 
 
 
Generally, the option price may be paid (a) in cash or by certified bank check, (b) through delivery of shares of our Common Stock having a fair market value equal to the
purchase price, or (c) a combination of these methods. The Board is also authorized to establish a cashless exercise program and to permit the exercise price (or tax withholding
obligations) to be satisfied by reducing from the shares otherwise issuable upon exercise a number of shares having a fair market value equal to the exercise price.

No option may be transferred other than by will or by the laws of descent and distribution, and during a recipient’s lifetime an option may be exercised only by the recipient.
However, the Board may permit the holder of an option, stock appreciation right or other award to transfer the option, right or other award to immediate family members or a
family trust for estate planning purposes. The Board will determine the extent to which a holder of a stock option may exercise the option following termination of service with
us.

Stock Appreciation Rights. The Board may grant stock appreciation rights independent of or in connection with an option. The Board will determine the other terms applicable
to stock appreciation rights. The exercise price per share of a stock appreciation right will be determined by the Board, but will not be less than 100% of the fair market value of
a share of our Common Stock on the date of grant, as determined by the Board. The maximum term of any SAR granted under the 2018 Plan is ten years from the date of grant.
Generally, each SAR stock appreciation right will entitle a participant upon exercise to an amount equal to:

●

●

the excess of the fair market value on the exercise date of one share of our Common Stock over the exercise price, multiplied by

the number of shares of Common Stock covered by the stock appreciation right.

Payment may be made in shares of our Common Stock, in cash, or partly in Common Stock and partly in cash, all as determined by the Board.

Restricted Stock and Restricted Stock Units. The Board may award restricted Common Stock and/or restricted stock units under the 2018 Plan. Restricted stock awards consist
of shares of stock that are transferred to a participant subject to restrictions that may result in forfeiture if specified conditions are not satisfied. Restricted stock units confer the
right to receive shares of our Common Stock, cash, or a combination of shares and cash, at a future date upon or following the attainment of certain conditions specified by the
Board. The Board will determine the restrictions and conditions applicable to each award of restricted stock or restricted stock units, which may include performance-based
conditions. Dividends with respect to restricted stock may be paid to the holder of the shares as and when dividends are paid to stockholders or at the time that the restricted
stock vests, as determined by the Board. Dividend equivalent amounts may be paid with respect to restricted stock units either when cash dividends are paid to stockholders or
when the units vest. Unless the Board determines otherwise, holders of restricted stock will have the right to vote the shares.

Performance Shares and Performance Units. The Board may award performance shares and/or performance units under the 2018 Plan. Performance shares and performance
units are awards,  denominated  in  either  shares  or  U.S.  dollars,  which  are  earned  during  a  specified  performance  period  subject  to  the  attainment  of  performance  criteria,  as
established by the Board. The Board will determine the restrictions and conditions applicable to each award of performance shares and performance units.

38

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Effect of Certain Corporate Transactions. The Board may, at the time of the grant of an award, provide for the effect of a change in control (as defined in the 2018 Plan) on any
award, including (i) accelerating or extending the time periods for exercising, vesting in, or realizing gain from any award, (ii) eliminating or modifying the performance or
other conditions of an award, or (iii) providing for the cash settlement of an award for an equivalent cash value, as determined by the Board. The Board may, in its discretion
and without the need for the consent of any recipient of an award, also take one or more of the following actions contingent upon the occurrence of a change in control: (a)
cause any or all outstanding options and stock appreciation rights to become immediately exercisable, in whole or in part; (b) cause any other awards to become non-forfeitable,
in  whole  or  in  part;  (c)  cancel  any  option  or  stock  appreciation  right  in  exchange  for  a  substitute  option;  (d)  cancel  any  award  of  restricted  stock,  restricted  stock  units,
performance shares or performance units in exchange for a similar award of the capital stock of any successor corporation; (e) redeem any restricted stock, restricted stock unit,
performance share or performance unit for cash and/or other substitute consideration with a value equal to the fair market value of an unrestricted share of our Common Stock
on  the  date  of  the  change  in  control;  (f)  cancel  any  option  or  stock  appreciation  right  in  exchange  for  cash  and/or  other  substitute  consideration  based  on  the  value  of  our
Common  Stock  its  exercise  price  exceeds  the  value  of  our  Common  Stock  on  the  date  of  the  change  in  control;  or  (g)  make  such  other  modifications,  adjustments  or
amendments to outstanding awards as the Board deems necessary or appropriate.

Amendment, Termination. The Board may amend the terms of awards in any manner not inconsistent with the 2018 Plan, provided that no amendment shall adversely affect the
rights of a participant with respect to an outstanding award without the participant’s consent. In addition, our board of directors may at any time amend, suspend, or terminate
the 2018 Plan, provided that (i) no such amendment, suspension or termination shall materially and adversely affect the rights of any participant under any outstanding award
without the consent of such participant and (ii) to the extent necessary to comply with any applicable law or stock exchange rule, the 2018 Plan requires us to obtain stockholder
consent. Stockholder approval is required for any plan amendment that increases the number of shares of Common Stock available for issuance under the 2018 Plan or changes
the persons or classes of persons eligible to receive awards.

Tax Withholding

As and when appropriate, the Company has the right to require each optionee purchasing shares of Common Stock and each grantee receiving an award of shares of Common
Stock under the 2018 Plan to pay any federal, state or local taxes required by law to be withheld.

Option Grants and Stock Awards

The grant of options and other awards under the 2018 Plan is discretionary, and the Company cannot determine now the specific number or type of options or awards to be
granted in the future to any particular person or group.

39

 
 
 
 
 
 
 
 
 
 
 ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS

 The following table sets forth the number of shares of Common Stock beneficially owned as of March 27, 2018 by:

●

●

●

●

each of our stockholders who is known by us to beneficially own 5% or more of our Common Stock;

each of our executive officers;

each of our directors; and

all of our directors and current executive officers as a group.

Beneficial ownership is determined based on the rules and regulations of the SEC. A person has beneficial ownership of shares if such individual has the power to vote and/or
dispose of shares. This power may be sole or shared and direct or indirect. Applicable percentage ownership in the following table is based on the total of 19,332,120 shares of
Common Stock outstanding as of March 27, 2018. In computing the number of shares beneficially owned by a person and the percentage ownership of that person, shares of
Common Stock that are subject to options or warrants held by that person and exercisable as of, or within 60 days of, March 27, 2018. These shares, however, are not counted as
outstanding for the purposes of computing the percentage ownership of any other person(s). Except as may be indicated in the footnotes to this table and pursuant to applicable
community property laws, each person named in the table has sole voting and dispositive power with respect to the shares of Common Stock set forth opposite that person’s
name. Unless indicated below, the address of each individual listed below is c/o GrowGeneration Corp., 1000 West Mississippi Avenue, Denver, CO 80223.

Name of Beneficial Owner
Michael Salaman, President and Director
Darren Lampert, Chief Executive Officer and Director
Joe Prinzivalli, Chief Operating Officer
Stephen Aiello, Director
Monty Lamirato, Chief Financial Officer and Secretary
Peter Rosenberg, Director
Sean Stiefel, Director
All Officers and Directors (7 Persons)

Number of
Shares
 Beneficially
Owned

Percentage of
Shares
Beneficially
Owned

2,130,7501    
2,130,7502    
112,5003    
314,5834    
130,0005    
16,6666    
16,6667    
4,851,915     

10.78%
10.65%
*
1.62%
*
*
*
23.44%

* Less than 1%
1 Includes i) 1,700,000 shares of Common Stock; and ii) 430,750 vested options issued under the 2014 Plan.
2 Includes i) 1,450,000 shares of Common Stock; and ii) 680,750 vested options issued under the 2014 Plan.
3 Includes i) 102,500 shares of Common Stock; and ii) 10,000 vested options issued under the 2014 Plan.
4 Includes i) 50,000 shares of Common Stock owned directly by Mr. Aiello; ii) 150,000 shares of Common Stock owned by Aiello Family Trust; iii) 58,333 vested options
issued under the 2014 Plan; iv) 56,250 shares of Common Stock underlying warrants purchased in a private placement of the Company at $0.01 per share. Mr. Aiello also owns
8,333 options exercisable commencing September 22, 2018 and 8,334 options exercisable commencing September 22, 2019.
5 Includes i) 30,000 shares of Common Stock issued to Mr. Lamirato; and ii) 50,000 stock options and 50,000 stock options (out of a total of 150,000 stock options) vested as
of July 10, 2017 and May 15, 2018, respectively. Mr. Lamirato also owns 50,000 options exercisable commencing May 15, 2019.
6  Includes  16,666  vested  options  issued  under  the  2014  Plan.  Mr.  Rosenberg  also  owns  16,667  options  exercisable  commencing  September  22,  2018  and  16,667  options
exercisable commencing September 22, 2019.
7 Includes 16,666 vested options issued under the 2014 Plan. Mr. Stiefel also owns 16,667 options exercisable commencing January 4, 2019 and 16,667 options exercisable
commencing January 4, 2020.

40

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
   
   
   
   
   
   
   
 
 
 
 
 ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS AND DIRECTOR INDEPENDENCE

Unless described below, since March 5, 2014 (inception), there are no transactions or series of similar transactions to which the Company was a party or will be a party, in
which:

●

●

the amounts involved exceeded or will exceed $120,000; and

any of the Company’s directors, executive officers or holders of more than 5% of its capital stock, or any member of the immediate family of the foregoing persons, had
or will have a direct or indirect material interest.

 ITEM 14. PRINCIPAL ACCOUNTING FEES AND SERVICES

Connolly Grady & Cha served as our independent registered public accounting firm for 2017 and 2016.  The following table shows the fees that were billed for the audit and
other services provided by this firm for 2017 and 2016.

Audit Fees
Audit-Related Fees
Tax Fees
All Other Fees

Total

2017

2016

45,000    $
-0-    $
-0-    $
7,500    $
52,500    $

35,000 
-0- 
-0- 
5,000 
40,000 

  $
  $
  $
  $
  $

Audit Fees — This category includes the audit of our annual financial statements, review of financial statements included in our Quarterly Reports on Form 10-Q and services
that are normally provided by the independent registered public accounting firm in connection with engagements for those fiscal years. This category also includes advice on
audit and accounting matters that arose during, or as a result of, the audit or the review of interim financial statements.

Audit-Related  Fees  —  This  category  consists  of  assurance  and  related  services  by  the  independent  registered  public  accounting  firm  that  are  reasonably  related  to  the
performance of the audit or review of our financial statements and are not reported above under “Audit Fees.” The services for the fees disclosed under this category include
consultation regarding our correspondence with the Securities and Exchange Commission and other accounting consulting.

Tax Fees — This category consists of professional services rendered by our independent registered public accounting firm for tax compliance and tax advice. The services for
the fees disclosed under this category include tax return preparation and technical tax advice.

All Other Fees — This category consists of fees for other miscellaneous items.

Our Board has adopted a procedure for pre-approval of all fees charged by our independent registered public accounting firm.  Under the procedure, the Board approves the
engagement  letter  with  respect  to  audit,  tax  and  review  services.    Other  fees  are  subject  to  pre-approval  by  the  Board,  or,  in  the  period  between  meetings,  by  a  designated
member of Board.  Any such approval by the designated member is disclosed to the entire Board at the next meeting.  The audit and tax fees paid to the auditors with respect to
2017 were pre-approved by the entire Board.

41

 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES

PART IV

3.1

3.2

4.1

4.2

4.3

4.4

4.5

4.6

4.7

4.8

10.1

10.2

10.3

10.4

10.5

10.6

Certificate of Incorporation of GrowGeneration Corp. (Incorporated by reference to Exhibit 3.1 to the Registration Statement on Form S-1 as filed on November
9, 2015)

  Bylaws of GrowGeneration Corp. (Incorporated by reference to Exhibit 3.2 to the Registration Statement on Form S-1 as filed on November 9, 2015)

Form of Investor Warrant (Incorporated by reference to Exhibit 4.1 to the Registration Statement on Form S-1 as filed on November 9, 2015)

Form of Placement Agent Warrant issued to Cavu Securities LLC (Incorporated by reference to Exhibit 4.2 to the Registration Statement on Form S-1 as filed
on November 9, 2015)

Form of Warrant for private placement in March 2017 (Incorporated by reference to Exhibit 99.2 to the Current Report on Form 8-K as filed on March 16, 2017)

Form of Investor Warrant for second 2017 private placement (Incorporated by reference to Exhibit 99.2 to the Current Report on Form 8-K as filed on May 19,
2017)

Form of Placement Agent Warrant ($2.00 Per Share) for second 2017 private placement (Incorporated by reference to Exhibit 99.3 to the Current Report on
Form 8-K as filed on May 19, 2017)

Form of Placement Agent Warrant ($2.75 Per Share) for second 2017 private placement (Incorporated by reference to Exhibit 99.4 to the Current Report on
Form 8-K as filed on May 19, 2017)

Form of .1% Unsecured Convertible Promissory Note for private placement in January 2018 (Incorporated by reference to Exhibit 99.3 to the Current Report on
Form 8-K as filed on January 12, 2018)

Form of Warrant for private placement in January 2018 (Incorporated by reference to Exhibit 99.4 to the Current Report on Form 8-K as filed on January 12,
2018)

GrowGeneration Corp. 2014 Equity Incentive Plan (Incorporated by reference to Exhibit 10.5 to the Registration Statement on Form S-1 as filed on November
9, 2015)

Form  of    GrowGeneration  Corp.  Stock  Option Agreement  in  connection  with  the  2014  Equity  Incentive  Plan  (Incorporated  by  reference  to  Exhibit  10.6  to
the Registration Statement on Form S-1 as filed on November 9, 2015)

  GrowGeneration Corp. 2018 Equity Incentive Plan (Filed herewith)

Form of GrowGeneration Corp. Stock Option Agreement in connection with the 2018 Equity Incentive Plan (Filed herewith)

Placement Agency Agreement, dated March 12, 2015, between of GrowGeneration Corp. and Cavu Securities LLC. (Incorporated by reference to Exhibit 10.1
to the Registration Statement on Form S-1 as filed on November 9, 2015)

Form of Subscription Agreement for 2014 private placement (Incorporated by reference to Exhibit 10.2 to the Registration Statement on Form S-1 as filed on
November 9, 2015)

42

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
10.7

10.8

10.9

10.10

10.11

10.12

10.13

Form of Subscription Agreement for first 2015 private placement (Incorporated by reference to Exhibit 10.3 to the Registration Statement on Form S-1 as filed
on November 9, 2015)

Form of Subscription Agreement for second 2015 private placement (Incorporated by reference to Exhibit 10.4 to the Registration Statement on Form S-1 as
filed on November 9, 2015)

Form of Subscription Agreement for 2016 private placement (Incorporated by reference to Exhibit 10.28 to the Amendment No. 1 to Registration Statement on
Form S-1 as filed on May 11, 2016)

Form of Securities Purchase Agreement for first 2017 private placement (Incorporated by reference to Exhibit 99.1 to the Current Report on Form 8-K as filed
on March 16, 2017)

Form of Subscription Agreement for second 2017 private placement (Incorporated by reference to Exhibit 99.1 to the Current Report on Form 8-K as filed on
May 19, 2017)

Form of Securities Purchase Agreement for 2018 private placement (Incorporated by reference to Exhibit 99.1 to the Current Report on Form 8-K as filed on
January 12, 2018)

Form of Supplement to Securities Purchase Agreement for 2018 private placement (Incorporated by reference to Exhibit 99.2 to the Current Report on Form 8-K
as filed on January 12, 2018)

10.14

  Employment Agreement,  dated  September  22,  2017,  between  of  GrowGeneration  Corp.  and  Darren  Lampert  (Incorporated  by  reference  to  Exhibit  10.1  to

the Quarterly Report on Form 10-Q as filed on November 8, 2017)

10.15

  Employment Agreement,  dated  September  22,  2017,  between  of  GrowGeneration  Corp.  and  Michael  Salaman  (Incorporated  by  reference  to  Exhibit  10.2  to

the Quarterly Report on Form 10-Q as filed on November 8, 2017)

10.16

  Employment Agreement, dated April 10, 2017, between of GrowGeneration Corp. and Joe Prinzivalli (Incorporated by reference to Exhibit 99.1 to the Current

Report on Form 8-K as filed on April 14, 2017)

10.17

  Employment Agreement, dated May 15, 2017, between of GrowGeneration Corp. and Monty Lamirato (Incorporated by reference to Exhibit 99.5 to the Current

Report on Form 8-K as filed on May 19, 2017)

10.18

10.19

10.20

10.21

Form of Indemnification Agreement (Incorporated by reference to Exhibit 10.10 to the Registration Statement on Form S-1 as filed on November 9, 2015)

Consulting Agreement with Merida Capital Partners, LP, dated April 3, 2017 (Incorporated by reference to Exhibit 99.1 to the Current Report on Form 8-K as
filed on April 5, 2017)

Separation and Release Agreement with Jason Dawson, dated April 10, 2017 (Incorporated by reference to Exhibit 99.2 to the Current Report on Form 8-K as
filed on April 14, 2017)

Consulting Agreement with Jason Dawson, dated April 10, 2017 (Incorporated by reference to Exhibit 99.3 to the Current Report on Form 8-K as filed on April
14, 2017)

10.22

  Asset  Purchase  Agreement  dated  April  14,  2014  between  GrowGeneration  Pueblo  Corp.  and  Southern  Colorado  Garden  Supply  Corp.  (d/b/a  Pueblo

Hydroponics) (Incorporated by reference to Exhibit 10.11 to the Amendment No. 2 to Registration Statement on Form S-1 as filed on June 15, 2016)

10.23

Inventory  Purchase Agreement  dated  May  10,  2015  between  Grow  Generation  Pueblo  Corp.  and  Happy  Grow  Lucky,  LLC  (Incorporated  by  reference  to
Exhibit 10.12 to the Amendment No. 1 to Registration Statement on Form S-1 as filed on May 11, 2016)

43

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
10.24

10.25

10.26

10.27

10.28

Inventory Purchase Agreement dated April 10, 2015 between Grow Generation Pueblo Corp. and Green Growers Corp. (Incorporated by reference to Exhibit
10.13 to the Amendment No. 1 to Registration Statement on Form S-1 as filed on May 11, 2016)

Inventory  Purchase  Agreement  dated  October  28,  2015  between  GrowGeneration  California  Corp.  and  Sweet  Leaf  Hydroponics,  Inc.  dba  Mad  Max
Hydroponics (Incorporated by reference to Exhibit 10.14 to the Amendment No. 1 to Registration Statement on Form S-1 as filed on May 11, 2016)

Inventory  Purchase Agreement  dated  November  28,  2015  between  Grow  Generation  Pueblo  Corp.  and  Greenhouse  Tech  Inc.  (Incorporated  by  reference  to
Exhibit 10.27 to the Amendment No. 1 to Registration Statement on Form S-1 as filed on May 11, 2016)

Asset  Purchase  Agreement,  dated  February  1,  2017,  by  and  among  GrowGeneration  Corp.,  GrowGeneration  California  Corp.,  and  Morgan  Pagenkopf
(Incorporated by reference to Exhibit 99.1 to the Current Report on Form 8-K as filed on February 14, 2017)

Agreement  to  Purchase  and  Sell  Assets,  dated  March  6,  2017,  by  and  among  GrowGeneration  Corp.,  Seattle’s  Hydro  Spot  LLC  and  David  G.  Iacovelli
(Incorporated by reference to Exhibit 99.1 to the Current Report on Form 8-K as filed on May 22, 2017)

10.29

  Consulting  Agreement  dated  April  10,  2015  by  and  between  GrowGeneration  Corp.  and  Duane  Nunez  (Incorporated  by  reference  to  Exhibit  10.23  to

the Registration Statement on Form S-1 as filed on November 9, 2015)

10.30

  Consulting Agreement dated May 10, 2015 by and between Grow Generation Pueblo Corp. and Lindsay Schmitt and Cody Schmitt (Incorporated by reference

to Exhibit 10.24 to the Registration Statement on Form S-1 as filed on November 9, 2015)

10.31

  Consulting Agreement dated October 28, 2105 by and between GrowGeneration California Corp. and Troy Sowers (Incorporated by reference to Exhibit 10.25

to the Registration Statement on Form S-1 as filed on November 9, 2015)

 21.1

  List of Subsidiaries of GrowGeneration Corp. (Filed herewith)

101.INS

  XBRL Instance Document (Filed herewith.)

101.SCH

  XBRL Taxonomy Extension Schema Document (Filed herewith.)

101.CAL

  XBRL Taxonomy Extension Calculation Linkbase Document (Filed herewith.)

101.LAB

  XBRL Taxonomy Extension Label Linkbase Document (Filed herewith.)

101.PRE

  XBRL Taxonomy Extension Presentation Linkbase Document (Filed herewith.)

101.DEF

  XBRL Taxonomy Extension Definition Linkbase Definition (Filed herewith.)

31.1

31.2

32.1

32.2

  Rule 13a-14(a)/15d-14(a) Certification of Principal Executive Officer (Filed herewith.)

  Rule 13a-14(a)/15d-14(a) Certification of Principal Financial and Accounting Officer (Filed herewith.)

Section 1350 Certification of Principal Executive Officer (Filed herewith.)

Section 1350 Certification of Principal Financial and Accounting Officer (Filed herewith.)

44

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
In accordance with the requirements of the Exchange Act, the registrant caused this report to be signed on its behalf by the undersigned thereunto duly authorized on March 27,
2018

 SIGNATURES

GROWGENERATION CORP.

By:

By:

/s/ Darren Lampert
Name:  Darren Lampert
Title:    Chief Executive Officer 
(Principal Executive Officer)

/s/ Monty Lamirato
Name:  Monty Lamirato
Title:    Chief Financial Officer 
(Principal Financial Officer)

KNOW ALL  MEN  BY  THESE  PRESENTS,  that  we,  the  undersigned  officers  and  directors  GrowGeneration  Corp.,  a  Colorado  corporation  (the  “Registrant”),  do
hereby constitute and appoint Darren Lampert and Monty Lamirato, and each of them, as his or her true and lawful attorney-in-fact and agents, with full power of substitution
and re-substitution, for him and in his name, place, and stead, in any and all capacities, to sign any and all amendments to this Annual Report on Form 10-K, and to file the
same, with all exhibits thereto, and other documents in connection therewith, with the Securities and Exchange Commission, granting unto said attorneys-in-fact and agents, and
each of them, full power and authority to do and perform each and every act and thing requisite and necessary to be done in connection therewith, as fully to all intents and
purposes as he might or could do in person, hereby ratifying and confirming that all said attorneys-in-fact and agents, or any of them or their or his substitute or substitutes, may
lawfully do or cause to be done by virtue hereof.

Pursuant to the requirements of the Securities Exchange Act of 1934, this Annual Report on Form 10-K has been signed below by the following persons on behalf of

the Registrant and in the capacities and on the dates indicated.

Person

Capacity

/s/ Darren Lampert
Darren Lampert

/s/ Monty Lamirato
Monty Lamirato

/s/ Michael Salaman
Michael Salaman

/s/ Stephen Aiello
Stephen Aiello

/s/ Peter Rosenberg
Peter Rosenberg

/s/ Sean Stiefel
Sean Stiefel

  Chief Executive Officer and Director
  (Principal Executive Officer)

  Chief Financial Officer
  (Principal Financial and Accounting Officer)

  President and Director

  Director

  Director

  Director

45

Date

March 27, 2018

March 27, 2018

March 27, 2018

March 27, 2018

March 27, 2018

March 27, 2018

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 10.3

GROWGENERATION CORP.
2018 EQUITY INCENTIVE PLAN

1. Purposes of the Plan. The purposes of this Plan are:

●

●

●

to attract and retain the best available personnel for positions of substantial responsibility,

to provide incentives to individuals who perform services for the Company, and

to promote the success of the Company’s business.

The Plan permits the grant of Incentive Stock Options, Nonstatutory Stock Options, Stock Appreciation Rights, Restricted Stock, Restricted Stock Units, Performance

Units, Performance Shares and other stock or cash awards as the Administrator may determine.

2. Definitions. As used herein, the following definitions will apply:

(a) “Administrator” means the Board or any of its Committees as will be administering the Plan, in accordance with Section 4 hereof.

(b) “Affiliate” means any corporation or any other entity (including, but not limited to, partnerships and joint ventures) controlling, controlled by, or under common

control with the Company.

(c) “Applicable Laws” means the requirements relating to the administration of equity-based awards under U.S. federal and state corporate laws, U.S. federal and state
securities laws, the Code, any stock exchange or quotation system on which the Common Stock is listed or quoted and the applicable laws of any foreign country or jurisdiction
where Awards are, or will be, granted under the Plan.

(d) “Award” means, individually or collectively, a grant under the Plan of Options, Stock Appreciation Rights, Restricted Stock, Restricted Stock Units, Performance

Units, Performance Shares and other stock or cash awards as the Administrator may determine.

(e) “Award Agreement” means the written or electronic agreement setting forth the terms and provisions applicable to each Award granted under the Plan. The Award

Agreement is subject to the terms and conditions of the Plan.

(f) “Board” means the Board of Directors of the Company.

(g) “Change in Control” means the occurrence of any of the following events:

(i)

A change in the ownership of the Company which occurs on the date that any one person, or more than one person acting as a group (“Person”), acquires
ownership of stock in the Company that, together with the stock already held by such Person, constitutes more than 50% of the total voting power of the
stock of the Company; provided, however, that for purposes of this subsection (i), the acquisition of additional stock by any Person who is considered to
own more than 50% of the total voting power of the stock of the Company before the acquisition will not be considered a Change in Control; or

(ii) A change in the effective control of the Company, which occurs on the date that a majority of the members of the Board are replaced  during any twelve
(12)  month  period  by  Directors  whose  appointment  or  election  is  not  endorsed  by  a  majority  of  the  members of  the  Board  prior  to  the  date  of  the
appointment or election. For purposes of this subsection (ii), if any Person is considered to effectively control the Company, the acquisition of additional
control of the Company by the same Person will not be considered a Change in Control; or

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(iii) A change in the ownership of a substantial portion of the Company’s assets, which occurs on the date that any Person acquires (or has acquired during the
twelve (12) month period ending on the date of the most recent acquisition by such Person) assets from the Company that have a total gross fair market
value  equal  to  or  more  than  50%  of  the  total  gross  fair  market  value of  all  of  the  assets  of  the  Company  immediately  prior  to  such  acquisition  or
acquisitions;  provided,  however,  that  for  purposes of  this  subsection  (iii),  the  following  will  not  constitute  a  change  in  the  ownership  of  a  substantial
portion of the Company’s assets or a Change in Control: (A) a transfer to an entity that is controlled by the Company’s stockholders immediately after the
transfer, or (B) a transfer of assets by the Company to: (1) a stockholder of the Company (immediately before the asset transfer) in exchange for or with
respect to the Company’s stock, (2) an entity, 50% or more of the total value  or voting power of which is owned, directly or indirectly, by the Company,
(3) a Person that owns, directly or indirectly, 50% or more of the total value or voting power of all the outstanding stock of the Company, or (4) an entity,
at  least  50% of  the  total  equity  or  voting  power  of  which  is  owned,  directly  or  indirectly,  by  a  Person  described  in  subsection  (iii)(B)(3)  above.  For
purposes  of  this  subsection  (iii),  gross  fair  market  value  means  the  value  of  the  assets  of  the  Company,  or  the value  of  the  assets  being  disposed  of,
determined without regard to any liabilities associated with such assets.

Notwithstanding  the  foregoing,  as  to  any Award  under  the  Plan  that  consists  of  deferred  compensation  subject  to  Section  409A  of  the  Code,  the  definition  of  “Change  in
Control” shall be deemed modified to the extent necessary to comply with Section 409A of the Code.

For purposes of this Section 2(g), persons will be considered to be acting as a group if they are owners of a corporation or other entity that enters into a merger, consolidation,
purchase or acquisition of stock, or similar business transaction with the Company.

(h) “Code” means the Internal Revenue Code of 1986, as amended. Any reference to a section of the Code herein will be a reference to any successor or amended

section of the Code.

(i) “Committee” means a committee of Directors or of other individuals satisfying Applicable Laws appointed by the Board in accordance with Section 4 hereof.

(j) “Common Stock” means the common stock, $.001 par value per share, of the Company.

(k) “Company” means GrowGeneration, Corp., a Colorado corporation, or any successor thereto.

(l)  “Consultant”  means  any  person,  including  an  advisor,  engaged  by  the  Company  or  a  Parent,  Subsidiary  or Affiliate  to  render  services  to  the  Company  or  a

Subsidiary.

(m)  “Determination  Date”  means  the  latest  possible  date  that  will  not  jeopardize  the  qualification  of  an  Award  granted  under  the  Plan  as  “performance-based

compensation” under Section 162(m) of the Code.

(n) “Director” means a member of the Board.

(o) “Disability”  means  permanent  and  total  disability  as  defined  in  Section  22(e)(3)  of  the  Code,  provided  that  in  the  case  of Awards  other  than  Incentive  Stock
Options, the Administrator in its discretion may determine whether a permanent and total disability exists in accordance with uniform and non-discriminatory standards adopted
by the Administrator from time to time.

(p) “Employee” means any person, including Officers and Directors, employed by the Company or any Parent, Subsidiary or Affiliate of the Company. Neither service

as a Director nor payment of a director’s fee by the Company will be sufficient to constitute “employment” by the Company.

(q) “Exchange Act” means the Securities Exchange Act of 1934, as amended.

(r) “Exchange Program” means a program under which (i) outstanding Awards are surrendered or cancelled in exchange for Awards of the same type (which may have
lower exercise prices and different terms), Awards of a different type, and/or cash, (ii) Participants would have the opportunity to transfer any outstanding Awards to a financial
institution or other person or entity selected by the Administrator, and/or (iii) the exercise price of an outstanding Award is reduced. The Administrator will determine the terms
and conditions of any Exchange Program in its sole discretion.

2 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(s) “Fair Market Value” means, as of any date, the value of the Common Stock determined as follows:

(i)  If  the  Common  Stock  is  listed  on  any  established  stock  exchange  or  a  national  market  system,  including  without  limitation  the  Nasdaq
Global Select Market, the Nasdaq Global Market or the Nasdaq Capital Market of The Nasdaq Stock Market, its Fair Market Value will be the closing sales price for such stock
(or if no closing sales price was reported on that date, as applicable, on the last trading date such closing sales price was reported) as quoted on such exchange or system on the
day of determination, as reported in The Wall Street Journal or such other source as the Administrator deems reliable;

(ii) If the Common Stock is regularly quoted by a recognized securities dealer but selling prices are not reported, the Fair Market Value of a
Share will be the mean between the high bid and low asked prices for the Common Stock on the day of determination (or, if no bids and asks were reported on that date, as
applicable, on the last trading date such bids and asks were reported), as reported in The Wall Street Journal or such other source as the Administrator deems reliable; or

(iii) In the absence of an established market for the Common Stock, or if such Common Stock is not regularly quoted or does not have sufficient
trades  or  bid  prices  which  would  accurately  reflect  the  actual  Fair  Market  Value  of  the  Common  Stock,  the  Fair  Market  Value  will  be  determined  in  good  faith  by  the
Administrator upon the advice of a qualified valuation expert.

(t) “Fiscal Year” means the fiscal year of the Company.

(u) “Incentive  Stock  Option”  means  an  Option  that  by  its  terms  qualifies  and  is  otherwise  intended  to  qualify  as  an  incentive  stock  option  within  the  meaning  of

Section 422 of the Code and the regulations promulgated thereunder.

(v) “Nonstatutory Stock Option” means an Option that by its terms does not qualify or is not intended to qualify as an Incentive Stock Option.

(w) “Officer” means a person who is an officer of the Company within the meaning of Section 16 of the Exchange Act and the rules and regulations promulgated

thereunder.

(x) “Option” means a stock option granted pursuant to Section 6 hereof.

(y) “Parent” means a “parent corporation,” whether now or hereafter existing, as defined in Section 424(e) of the Code.

(z) “Participant” means the holder of an outstanding Award.

(aa) “Performance Goals” will have the meaning set forth in Section 11 hereof.

(bb) “Performance Period” means any Fiscal Year of the Company or such other period as determined by the Administrator in its sole discretion.

(cc) “Performance Share” means an Award denominated in Shares which may be earned in whole or in part upon attainment of Performance Goals or other vesting

criteria as the Administrator may determine pursuant to Section 10 hereof.

(dd)  “Performance  Unit”  means  an  Award  which  may  be  earned  in  whole  or  in  part  upon  attainment  of  Performance  Goals  or  other  vesting  criteria  as  the

Administrator may determine and which may be settled for cash, Shares or other securities or a combination of the foregoing pursuant to Section 10 hereof.

3 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(ee) “Period of Restriction” means the period during which transfers of Shares of Restricted Stock are subject to restrictions and, therefore, the Shares are subject to a
substantial  risk  of  forfeiture.  Such  restrictions  may  be  based  on  the  passage  of  time,  the  achievement  of  target  levels  of  performance,  or  the  occurrence  of  other  events  as
determined by the Administrator.

(ff) “Plan” means this 2018 Equity Incentive Plan.

(gg) “Restricted Stock” means Shares issued pursuant to an Award of Restricted Stock under Section 8 hereof, or issued pursuant to the early exercise of an Option.

(hh) “Restricted Stock Unit” means a bookkeeping entry representing an amount equal to the Fair Market Value of one Share, granted pursuant to Section 9 hereof.

Each Restricted Stock Unit represents an unfunded and unsecured obligation of the Company.

(ii) “Rule 16b-3” means Rule 16b-3 of the Exchange Act or any successor to Rule 16b-3, as in effect when discretion is being exercised with respect to the Plan.

(jj) “Section 16(b)” means Section 16(b) of the Exchange Act.

(kk) “Service Provider” means an Employee, Director, or Consultant.

(ll) “Share” means a share of the Common Stock, as adjusted in accordance with Section 15 hereof.

(mm) “Stock Appreciation Right” means an Award, granted alone or in connection with an Option, that pursuant to Section 7 is designated as a Stock Appreciation

Right.

(nn) “Subsidiary” means a “subsidiary corporation,” whether now or hereafter existing, as defined in Section 424(f) of the Code.

3. Stock Subject to the Plan.

(a) Subject to the provisions of Section 15 hereof, the maximum aggregate number of Shares and options that may be awarded and sold under the Plan is 2,500,000

Shares. The Shares may be authorized, but unissued, or reacquired Common Stock.

(b) Lapsed Awards. If an Award expires or becomes unexercisable without having been exercised in full, is surrendered pursuant to an Exchange Program, or, with
respect to Restricted Stock, Restricted Stock Units, Performance Shares or Performance Units, is forfeited to or repurchased by the Company, the unpurchased Shares (or for
Awards other than Options and Stock Appreciation Rights, the forfeited or repurchased Shares) which were subject thereto will become available for future grant or sale under
the Plan (unless the Plan has terminated). Upon exercise of a Stock Appreciation Right settled in Shares, the gross number of Shares covered by the portion of the Award so
exercised will cease to be available under the Plan. Shares that have actually been issued under the Plan under any Award will not be returned to the Plan and will not become
available for future distribution under the Plan; provided, however, that if unvested Shares  of  Restricted  Stock,  Restricted  Stock  Units,  Performance  Shares  or  Performance
Units are repurchased by the Company or are forfeited to the Company, such Shares will become available for future grant under the Plan. Shares used to pay the tax and/or
exercise price of an Award will become available for future grant or sale under the Plan. To the extent an Award under the Plan is paid out in cash rather than Shares, such cash
payment  will  not  result  in  reducing  the  number  of  Shares  available  for  issuance  under  the  Plan.  Notwithstanding  the  foregoing  provisions  of  this  Section  3(b),  subject  to
adjustment  provided  in  Section  14  hereof,  the  maximum  number  of  Shares  that  may  be  issued  upon  the  exercise  of  Incentive  Stock  Options  will  equal  the  aggregate  Share
number  stated  in  Section  3(a)  above,  plus,  to  the  extent  allowable  under  Section  422  of  the  Code,  any  Shares  that  become  available  for  issuance  under  the  Plan  under  this
Section 3(b).

(c) Share Reserve. The Company, during the term of this Plan, will at all times reserve and keep available such number of Shares as will be sufficient to satisfy the

requirements of the Plan.

4 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(d) Limitation on Number of Shares Subject to Awards. Notwithstanding any provision in the Plan to the contrary, the maximum aggregate number of Shares with
respect to one or more Awards that may be granted to any one person during any calendar year (measured from the date of any grant) shall be 1,000,000 and the maximum
aggregate amount of cash that may be paid in cash during any calendar year (measured from the date of any payment) with respect to one or more Awards payable in cash shall
be $600,000.

4. Administration of the Plan.

(a) Procedure.

(i) Multiple Administrative Bodies. Different Committees with respect to different groups of Service Providers may administer the Plan.

(ii)

Section  162(m).  To  the  extent  that  the  Administrator  determines  it  to  be  desirable  to  qualify  Awards  granted  hereunder  as  “performance-based
compensation” within the meaning of Section 162(m) of the Code, the Plan will be administered by a Committee of two (2) or more “outside directors”
within the meaning of Section 162(m) of the Code.

(iii) Rule 16b-3.  To  the  extent  desirable  to  qualify  transactions  hereunder  as  exempt  under  Rule  16b-3,  the  transactions  contemplated hereunder  will  be

structured to satisfy the requirements for exemption under Rule 16b-3.

(iv) Other Administration.  Other  than  as  provided  above,  the  Plan  will  be  administered  by  (A)  the  Board  or  (B)  a  Committee, which  committee  will  be

constituted to satisfy Applicable Laws.

(b) Powers of the Administrator. Subject to the provisions of the Plan, and in the case of a Committee, subject to the specific duties delegated by the Board to such

Committee, the Administrator will have the authority, in its discretion:

(i)

to determine the Fair Market Value;

(ii)

to select the Service Providers to whom Awards may be granted hereunder;

(iii)

to determine the number of Shares to be covered by each Award granted hereunder;

(iv)

to approve forms of Award Agreements for use under the Plan;

(v)

to determine the terms and conditions, not inconsistent with the terms of the Plan, of any Award granted hereunder;

(vi)

t o institute  an  Exchange  Program  and  to  determine  the  terms  and  conditions,  not  inconsistent  with  the  terms  of  the  Plan,  for (1)  the  surrender  or
cancellation of outstanding Awards in exchange for Awards of the same type, Awards of a different type,  and/or  cash,  (2)  the  transfer  of  outstanding
Awards to a financial institution or other person or entity, or (3) the reduction of the exercise price of outstanding Awards;

(vii)

to construe and interpret the terms of the Plan and Awards granted pursuant to the Plan;

(viii) to prescribe, amend and rescind rules and regulations relating to the Plan, including rules and regulations relating to sub-plans established for the purpose

of satisfying applicable foreign laws or for qualifying for favorable tax treatment under applicable foreign laws;

(ix)

to modify or amend each Award (subject to Section 20(c) hereof), including but not limited to the discretionary authority  to extend the post-termination
exercisability period of Awards;

(x)

to allow Participants to satisfy withholding tax obligations in a manner described in Section 16 hereof;

(xi)

t o authorize  any  person  to  execute  on  behalf  of  the  Company  any  instrument  required  to  effect  the  grant  of  an  Award  previously  granted  by  the
Administrator;

(xii)

to allow  a  Participant  to  defer  the  receipt  of  the  payment  of  cash  or  the  delivery  of  Shares  that  would  otherwise  be  due  to  such Participant  under  an
Award pursuant to such procedures as the Administrator may determine; and

(xiii) to make all other determinations deemed necessary or advisable for administering the Plan.

5 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(c) Effect of Administrator’s Decision . The Administrator’s decisions, determinations, and interpretations will be final and binding on all Participants and any other

holders of Awards.

5. Eligibility. Nonstatutory Stock Options, Restricted Stock, Restricted Stock Units, Stock Appreciation Rights, Performance Units, Performance Shares, and such other cash or
stock awards as the Administrator determines may be granted to Service Providers. Incentive Stock Options may be granted only to Employees.

6. Stock Options.

(a) Limitations.

(i)

Each Option will be designated in the Award Agreement as either an Incentive Stock Option or a Nonstatutory Stock Option. However,  notwithstanding
such designation, to the extent that the aggregate Fair Market Value of the Shares with respect to which Incentive Stock Options are exercisable for the
first  time  by  the  Participant  during  any  calendar  year  (under  all  plans  of  the  Company and  any  Parent  or  Subsidiary)  exceeds  $100,000  (U.S.),  such
Options will be treated as Nonstatutory Stock Options. For purposes of this Section 6(a), Incentive Stock Options will be taken into account in the order
in which they were granted. The Fair Market Value of the Shares will be determined as of the time the Option with respect to such Shares is granted.

(ii)

The Administrator will have complete discretion to determine the number of Shares subject to an Option granted to any Participant.

(b) Term of Option. The Administrator will determine the term of each Option in its sole discretion; provided, however, that the term will be no more than ten (10)
years from the date of grant thereof. Moreover, in the case of an Incentive Stock Option granted to a Participant who, at the time the Incentive Stock Option is granted, owns
stock representing more than 10% of the total combined voting power of all classes of stock of the Company or any Parent or Subsidiary, the term of the Incentive Stock Option
will be five (5) years from the date of grant or such shorter term as may be provided in the Award Agreement.

(c) Option Exercise Price and Consideration.

(i)

Exercise Price. The per share exercise price for the Shares to be issued pursuant to exercise of an Option will be determined by the Administrator, but
will be no less than 100% of the Fair Market Value per Share on the date of grant. In addition, in the case of an Incentive Stock Option granted to an
Employee who, at the time the Incentive Stock Option is granted, owns stock representing more than 10% of the voting power of all classes of stock of
the Company or any Parent or Subsidiary, the  per Share exercise price will be no less than 110% of the Fair Market Value per Share on the date of grant.
Notwithstanding the  foregoing  provisions  of  this  Section  6(c),  Options  may  be  granted  with  a  per  Share  exercise  price  of  less  than  100%  of the  Fair
Market Value per Share on the date of grant pursuant to a transaction described in, and in a manner consistent with, Section 424(a) of the Code.

(ii) Waiting Period and Exercise Dates. At the time an Option is granted, the Administrator will fix the period within which the Option  may be exercised and

will determine any conditions that must be satisfied before the Option may be exercised.

(iii) Form of Consideration.  The Administrator  will  determine  the  acceptable  form(s)  of  consideration  for  exercising  an  Option,  including the  method  of
payment, to the extent permitted by Applicable Laws. In the case of an Incentive Stock Option, the Administrator  will determine the acceptable form of
consideration  at  the  time  of  grant.  Such  consideration  may  consist  entirely  of:  (1) cash;  (2)  check;  (3)  promissory  note,  to  the  extent  permitted  by
Applicable Laws, (4) other Shares, provided that such Shares have a Fair Market Value on the date of surrender equal to the aggregate exercise price of
the  Shares  as  to  which  such  Option will  be  exercised  and  provided  further  that  accepting  such  Shares  will  not  result  in  any  adverse  accounting
consequences to the Company, as the Administrator determines in its sole discretion; (5) consideration received by the Company under cashless  exercise
program  (whether  through  a  broker  or  otherwise)  implemented  by  the  Company  in  connection  with  the  Plan;  (6)  by  net exercise,  (7)  such  other
consideration and method of payment for the issuance of Shares to the extent permitted by Applicable Laws, or (8) any combination of the foregoing
methods  of  payment.  In  making  its  determination  as  to  the  type  of  consideration to  accept,  the  Administrator  will  consider  if  acceptance  of  such
consideration may be reasonably expected to benefit the Company.

6 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(d) Exercise of Option.

(i)

Procedure for Exercise; Rights as a Stockholder. Any Option granted hereunder will be exercisable according to the terms of the Plan and at such times
and under such conditions as determined by the Administrator and set forth in the Award Agreement.  An Option may not be exercised for a fraction of a
Share.

An Option will be deemed exercised when the Company receives: (i) notice of exercise (in such form as the Administrator specifies from time to time)
from  the  person  entitled  to  exercise  the  Option,  and  (ii)  full  payment  for  the  Shares  with  respect  to  which  the  Option  is  exercised  (together  with  any
applicable withholding taxes). Full payment may consist of any consideration and method of payment authorized by the Administrator and permitted by
the Award Agreement  and  the  Plan.  Shares  issued  upon  exercise  of  an  Option  will  be  issued  in  the  name  of  the  Participant  or,  if  requested  by  the
Participant, in the name of the Participant and his or her spouse. Until the Shares are issued (as evidenced by the appropriate entry on the books of the
Company or of a duly authorized transfer agent of the Company), no right to vote or receive dividends or any other rights as a stockholder will exist with
respect  to  the  Shares  subject  to  an  Option,  notwithstanding  the  exercise  of  the  Option.  The  Company  will  issue  (or  cause  to  be  issued)  such  Shares
promptly after the Option is exercised. No adjustment will be made for a dividend or other right for which the record date is prior to the date the Shares
are issued, except as provided in Section 15 hereof.

(ii)

Termination of Relationship as a Service Provider. If a Participant ceases to be a Service Provider, other than upon the Participant’s  termination as the
result  of  the  Participant’s  death  or  Disability,  the  Participant  may  exercise  his  or  her  Option  within  such  period  of  time  as  is  specified  in  the Award
Agreement to the extent that the Option is vested on the date of termination (but in no event later than the expiration of the term of such Option as set
forth  in  the Award Agreement).  In  the  absence  of  a  specified  time  in  the Award Agreement,  the  Option  will  remain  exercisable  for  three  (3)  months
following the Participant’s termination. Unless otherwise provided by the Administrator, if on the date of termination the Participant is not vested as  to
his or her entire Option, the Shares covered by the unvested portion of the Option will revert to the Plan. If after termination the  Participant  does  not
exercise his or her Option within the time specified by the Administrator, the Option will terminate,  and the Shares covered by such Option will revert to
the Plan.

(iii) Disability of Participant. If a Participant ceases to be a Service Provider as a result of the Participant’s Disability, the  Participant may exercise his or her
Option within such period of time as is specified in the Award Agreement to the extent  the Option is vested on the date of termination (but in no event
later than the expiration of the term of such Option as set forth in the Award Agreement). In the absence of a specified time in the Award Agreement, the
Option will remain exercisable for six (6) months following the Participant’s termination. Unless otherwise provided by the Administrator, if on the  date
of termination the Participant is not vested as to his or her entire Option, the Shares covered by the unvested portion of the Option will revert to the Plan.
If after termination the Participant does not exercise his or her Option within the time specified herein, the Option will terminate, and the Shares covered
by such Option will revert to the Plan.

(iv) Death of Participant. If a Participant dies while a Service Provider, the Option may be exercised within such period of time as is specified in the Award
Agreement to the extent that the Option is vested on the date of death (but in no event may the option be exercised later than the expiration of the term of
such Option as set forth in the Award Agreement), by the Participant’s  designated beneficiary, provided such beneficiary has been designated prior to
Participant’s  death  in  a  form  acceptable to the Administrator. If no such beneficiary has been designated by the Participant, then such Option may be
exercised by the personal representative of the Participant’s estate or by the person(s) to whom the Option is transferred pursuant to the Participant’s will
or in accordance with the laws of descent and distribution. In the absence of a specified time in the Award Agreement, the Option will remain exercisable
for six (6) months following Participant’s death. Unless  otherwise provided by the Administrator, if at the time of death Participant is not vested as to his
or  her  entire  Option, the  Shares  covered  by  the  unvested  portion  of  the  Option  will  continue  to  vest  in  accordance  with  the Award Agreement.  If  the
Option is not so exercised within the time specified herein, the Option will terminate, and the Shares covered by such Option will revert to the Plan.

7 

 
 
 
 
 
 
 
 
 
 
 
 
7. Stock Appreciation Rights.

(a) Grant of Stock Appreciation Rights. Subject to the terms and conditions of the Plan, a Stock Appreciation Right may be granted to Service Providers at any time

and from time to time as will be determined by the Administrator, in its sole discretion.

(b) Number of Shares. The Administrator will have complete discretion to determine the number of Stock Appreciation Rights granted to any Participant.

(c) Exercise Price and Other Terms. The Administrator, subject to the provisions of the Plan, will have complete discretion to determine the terms and conditions of
Stock Appreciation Rights granted under the Plan; provided, however, that the exercise price will be not less than 100% of the Fair Market Value of a Share on the date of
grant.

(d) Stock Appreciation Rights Agreement . Each Stock Appreciation Right grant will be evidenced by an Award Agreement that will specify the exercise price, the

term of the Stock Appreciation Right, the conditions of exercise, and such other terms and conditions as the Administrator, in its sole discretion, will determine.

(e) Expiration of Stock Appreciation Rights. A Stock Appreciation Right granted under the Plan will expire upon the date determined by the Administrator, in its sole
discretion, and set forth in the Award Agreement; provided, however, that the term will be no more than ten (10) years from the date of grant thereof. Notwithstanding the
foregoing, the rules of Section 6(d) above also will apply to Stock Appreciation Rights.

(f) Payment of Stock Appreciation Right Amount. Upon exercise of a Stock Appreciation Right, a Participant will be entitled to receive payment from the Company in

an amount determined by multiplying:

(i)

The difference between the Fair Market Value of a Share on the date of exercise over the exercise price; times

(ii)

The number of Shares with respect to which the Stock Appreciation Right is exercised.

At the discretion of the Administrator, the payment upon Stock Appreciation Right exercise may be in cash, in Shares of equivalent value, or in some combination thereof.

8. Restricted Stock.

(a) Grant of Restricted Stock. Subject to the terms and provisions of the Plan, the Administrator, at any time and from time to time, may grant Shares of Restricted

Stock to Service Providers in such amounts as the Administrator, in its sole discretion, will determine.

(b) Restricted Stock Agreement. Each Award of Restricted Stock will be evidenced by an Award Agreement that will specify the Period of Restriction, the number of
Shares granted, and such other terms and conditions as the Administrator, in its sole discretion, will determine. Unless the Administrator determines otherwise, the Company as
escrow agent will hold Shares of Restricted Stock until the restrictions on such Shares have lapsed.

(c) Transferability.  Except  as  provided  in  this  Section  8,  Shares  of  Restricted  Stock  may  not  be  sold,  transferred,  pledged,  assigned,  or  otherwise  alienated  or

hypothecated until the end of the applicable Period of Restriction.

8 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(d) Other  Restrictions.  The Administrator,  in  its  sole  discretion,  may  impose  such  other  restrictions  on  Shares  of  Restricted  Stock  as  it  may  deem  advisable  or

appropriate.

(e) Removal of Restrictions. Except as otherwise provided in this Section 8, Shares of Restricted Stock covered by each Restricted Stock grant made under the Plan will
be  released  from  escrow  as  soon  as  practicable  after  the  last  day  of  the  Period  of  Restriction.  The Administrator,  in  its  discretion,  may  accelerate  the  time  at  which  any
restrictions will lapse or be removed.

(f) Voting Rights. During the Period of Restriction, Service Providers holding Shares of Restricted Stock granted hereunder may exercise full voting rights with respect

to those Shares, unless the Administrator determines otherwise.

(g) Dividends and Other Distributions. During the Period of Restriction, Service Providers holding Shares of Restricted Stock will be entitled to receive all dividends
and other distributions paid with respect to such Shares unless otherwise provided in the Award Agreement. If any such dividends or distributions are paid in Shares, the Shares
will be subject to the same restrictions on transferability and forfeitability as the Shares of Restricted Stock with respect to which they were paid.

(h) Return of Restricted Stock to Company. On the date set forth in the Award Agreement, the Restricted Stock for which restrictions have not lapsed will revert to the

Company and again will become available for grant under the Plan.

(i) Section 162(m) Performance Restrictions. For purposes of qualifying grants of Restricted Stock as “performance-based compensation” under Section 162(m) of the
Code, the Administrator, in its discretion, may set restrictions based upon the achievement of Performance Goals. The Performance Goals will be set by the Administrator on or
before  the  Determination  Date.  In  granting  Restricted  Stock  which  is  intended  to  qualify  under  Section  162(m)  of  the  Code,  the Administrator  will  follow  any  procedures
determined by it from time to time to be necessary or appropriate to ensure qualification of the Award under Section 162(m) of the Code (e.g., in determining the Performance
Goals).

9. Restricted Stock Units.

(a) Grant.  Restricted  Stock  Units  may  be  granted  at  any  time  and  from  time  to  time  as  determined  by  the Administrator.  Each  Restricted  Stock  Unit  grant  will  be
evidenced by an Award Agreement that will specify such other terms and conditions as the Administrator, in its sole discretion, will determine, including all terms, conditions,
and restrictions related to the grant, the number of Restricted Stock Units and the form of payout, which, subject to Section 9(d) hereof, may be left to the discretion of the
Administrator.

(b) Vesting Criteria and Other Terms . The Administrator will set vesting criteria in its discretion, which, depending on the extent to which the criteria are met, will
determine the number of Restricted Stock Units that will be paid out to the Participant. After the grant of Restricted Stock Units, the Administrator, in its sole discretion, may
reduce or waive any restrictions for such Restricted Stock Units. Each Award of Restricted Stock Units will be evidenced by an Award Agreement that will specify the vesting
criteria, and such other terms and conditions as the Administrator, in its sole discretion will determine. The Administrator, in its discretion, may accelerate the time at which any
restrictions will lapse or be removed.

(c) Earning  Restricted  Stock  Units.  Upon  meeting  the  applicable  vesting  criteria,  the  Participant  will  be  entitled  to  receive  a  payout  as  specified  in  the  Award

Agreement.

(d) Form and Timing of Payment. Payment of earned Restricted Stock Units will be made as soon as practicable after the date(s) set forth in the Award Agreement.
The Administrator, in its sole discretion, may pay earned Restricted Stock Units in cash, Shares, or a combination thereof. Shares represented by Restricted Stock Units that are
fully paid in cash again will be available for grant under the Plan.

(e) Cancellation. On the date set forth in the Award Agreement, all unearned Restricted Stock Units will be forfeited to the Company.

9 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
(f) Section 162(m) Performance Restrictions. For purposes of qualifying grants of Restricted Stock Units as “performance-based compensation” under Section 162(m)
of  the  Code,  the  Administrator,  in  its  discretion,  may  set  restrictions  based  upon  the  achievement  of  Performance  Goals.  The  Performance  Goals  will  be  set  by  the
Administrator on or before the Determination Date. In granting Restricted Stock Units which are intended to qualify under Section 162(m) of the Code, the Administrator will
follow  any  procedures  determined  by  it  from  time  to  time  to  be  necessary  or  appropriate  to  ensure  qualification  of  the Award  under  Section  162(m)  of  the  Code  (e.g.,  in
determining the Performance Goals).

10. Performance Units and Performance Shares.

(a) Grant of Performance Units/Shares. Performance Units and Performance Shares may be granted to Service Providers at any time and from time to time, as will be
determined by the Administrator, in its sole discretion. The Administrator will have complete discretion in determining the number of Performance Units/Shares granted to each
Participant.

(b) Value of Performance Units/Shares. Each Performance Unit will have an initial value that is established by the Administrator on or before the date of grant. Each

Performance Share will have an initial value equal to the Fair Market Value of a Share on the date of grant.

(c) Performance Objectives and Other Terms. The Administrator will set performance objectives or other vesting provisions. The Administrator may set vesting criteria
based upon the achievement of Company-wide, business unit, or individual goals (including, but not limited to, continued employment), or any other basis determined by the
Administrator in its discretion. Each Award of Performance Units/Shares will be evidenced by an Award Agreement that will specify the Performance Period, and such other
terms and conditions as the Administrator, in its sole discretion, will determine.

(d) Earning  of  Performance  Units/Shares. After  the  applicable  Performance  Period  has  ended,  the  holder  of  Performance  Units/Shares  will  be  entitled  to  receive  a
payout  of  the  number  of  Performance  Units/Shares  earned  by  the  Participant  over  the  Performance  Period,  to  be  determined  as  a  function  of  the  extent  to  which  the
corresponding performance objectives or other vesting provisions have been achieved. After the grant of a Performance Unit/Share, the Administrator, in its sole discretion,
may reduce or waive any performance objectives or other vesting provisions for such Performance Unit/Share.

(e) Form and Timing of Payment of Performance Units/Shares. Payment of earned Performance Units/Shares will be made as soon as practicable after the expiration
of  the  applicable  Performance  Period.  The Administrator,  in  its  sole  discretion,  may  pay  earned  Performance  Units/Shares  in  the  form  of  cash,  in  Shares  (which  have  an
aggregate Fair Market Value equal to the value of the earned Performance Units/Shares at the close of the applicable Performance Period) or in a combination thereof.

(f) Cancellation of Performance Units/Shares. On the date set forth in the Award Agreement, all unearned or unvested Performance Units/Shares will be forfeited to

the Company, and again will be available for grant under the Plan.

( g ) Section  162(m)  Performance  Restrictions.  For  purposes  of  qualifying  grants  of  Performance  Units/Shares  as  “performance-based  compensation”  under
Section 162(m) of the Code, the Administrator, in its discretion, may set restrictions based upon the achievement of Performance Goals. The Performance Goals will be set by
the  Administrator  on  or  before  the  Determination  Date.  In  granting  Performance  Units/Shares  which  are  intended  to  qualify  under  Section  162(m)  of  the  Code,  the
Administrator will follow any procedures determined by it from time to time to be necessary or appropriate to ensure qualification of the Award under Section 162(m) of the
Code (e.g., in determining the Performance Goals).

11. Performance-Based Compensation Under Code Section 162(m).

(a) General. If the Administrator, in its discretion, decides to grant an Award intended to qualify as “performance-based compensation” under Code Section 162(m),
the provisions of this Section 11 will control over any contrary provision in the Plan; provided, however, that the Administrator may in its discretion grant Awards that are not
intended to qualify as “performance-based compensation” under Section 162(m) of the Code to such Participants that are based on Performance Goals or other specific criteria
or goals but that do not satisfy the requirements of this Section 11.

10 

 
 
 
 
 
 
 
 
 
 
 
 
 
(b) Performance Goals.  The  granting  and/or  vesting  of Awards  of  Restricted  Stock,  Restricted  Stock  Units,  Performance  Shares  and  Performance  Units  and  other
incentives under the Plan may be made subject to the attainment of performance goals relating to one or more business criteria within the meaning of Code Section 162(m) and
may provide for a targeted level or levels of achievement (“Performance Goals”) including (i) earnings per Share, (ii) operating cash flow, (iii) operating income, (iv) profit
after-tax, (v) profit before-tax, (vi) return on assets, (vii) return on equity, (viii) return on sales, (ix) revenue, and (x) total shareholder return. Any Performance Goals may be
used to measure the performance of the Company as a whole or a business unit of the Company and may be measured relative to a peer group or index. The Performance Goals
may differ from Participant to Participant and from Award to Award. Prior to the Determination Date, the Administrator will determine whether any significant element(s) will
be included in or excluded from the calculation of any Performance Goal with respect to any Participant.

(c) Procedures. To the extent necessary to comply with the performance-based compensation provisions of Code Section 162(m), with respect to any Award granted
subject to Performance Goals, within the first twenty-five percent (25%) of the Performance Period, but in no event more than ninety (90) days following the commencement of
any Performance Period (or such other time as may be required or permitted by Code Section 162(m)), the Administrator will, in writing, (i) designate one or more Participants
to whom an Award will be made, (ii) select the Performance Goals applicable to the Performance Period, (iii) establish the Performance Goals, and amounts of such Awards, as
applicable, which may be earned for such Performance Period, and (iv) specify the relationship between Performance Goals and the amounts of such Awards, as applicable, to
be  earned  by  each  Participant  for  such  Performance  Period.  Following  the  completion  of  each  Performance  Period,  the Administrator  will  certify  in  writing  whether  the
applicable Performance Goals have been achieved for such Performance Period. In determining the amounts earned by a Participant, the Administrator will have the right to
reduce or eliminate (but not to increase) the amount payable at a given level of performance to take into account additional factors that the Administrator may deem relevant to
the assessment of individual or corporate performance for the Performance Period. A Participant will be eligible to receive payment pursuant to an Award for a Performance
Period only if the Performance Goals for such period are achieved.

(d) Additional Limitations.  Notwithstanding  any  other  provision  of  the  Plan,  any Award  which  is  granted  to  a  Participant  and  is  intended  to  constitute  qualified
performance based compensation under Code Section 162(m) will be subject to any additional limitations set forth in the Code (including any amendment to Section 162(m)) or
any regulations and ruling issued thereunder that are requirements for qualification as qualified performance-based compensation as described in Section 162(m) of the Code,
and the Plan will be deemed amended to the extent necessary to conform to such requirements.

12. Compliance with Code Section 409A. Awards will be designed and operated in such a manner that they are either exempt from the application of, or comply with, the
requirements of Code Section 409A, except as otherwise determined in the sole discretion of the Administrator. The Plan and each Award Agreement under the Plan is intended
to meet the requirements of Code Section 409A and will be construed and interpreted in accordance with such intent, except as otherwise determined in the sole discretion of the
Administrator.  To  the  extent  that  an Award  or  payment,  or  the  settlement  or  deferral  thereof,  is  subject  to  Code  Section  409A  the Award  will  be  granted,  paid,  settled  or
deferred in a manner that will meet the requirements of Code Section 409A, such that the grant, payment, settlement or deferral will not be subject to the additional tax or
interest applicable under Code Section 409A.

13. Leaves of Absence. Unless the Administrator provides otherwise, vesting of Awards granted hereunder will be suspended during any unpaid leave of absence. A Service
Provider will not cease to be an Employee in the case of (i) any leave of absence approved by the Company, or (ii) transfers between locations of the Company or between the
Company, its Parent, or any Subsidiary. For purposes of Incentive Stock Options, no such leave may exceed three (3) months, unless reemployment upon expiration of such
leave is guaranteed by statute or contract. If reemployment upon expiration of a leave of absence approved by the Company is not so guaranteed, then six (6) months and one
day following the commencement of such leave any Incentive Stock Option held by the Participant will cease to be treated as an Incentive Stock Option and will be treated for
tax purposes as a Nonstatutory Stock Option.

14. Transferability of Awards . Unless determined otherwise by the Administrator, an Award may not be sold, pledged, assigned, hypothecated, transferred, or disposed of in
any manner other than by will or by the laws of descent or distribution and may be exercised, during the lifetime of the Participant, only by the Participant. If the Administrator
makes an Award transferable, such Award may only be transferred (i) by will, (ii) by the laws of descent and distribution, (iii) to a revocable trust, or (iii) as permitted by Rule
701 of the Securities Act of 1933, as amended.

11 

 
 
 
 
 
 
 
 
15. Adjustments; Dissolution or Liquidation; Merger or Change in Control.

(a) Adjustments. In the event that any dividend or other distribution (whether in the form of cash, Shares, other securities, or other property), recapitalization, stock
split, reverse stock split, reorganization, merger, consolidation, split-up, spin-off, combination, repurchase, or exchange of Shares or other securities of the Company, or other
change  in  the  corporate  structure  of  the  Company  affecting  the  Shares  occurs,  the Administrator,  in  order  to  prevent  diminution  or  enlargement  of  the  benefits  or  potential
benefits intended to be made available under the Plan, will adjust the number and class of Shares that may be delivered under the Plan and/or the number, class, and price of
Shares covered by each outstanding Award, and the numerical Share limits set forth in Sections 3, 6, 7, 8, 9 and 10 hereof.

(b) Dissolution  or  Liquidation.  In  the  event  of  the  proposed  dissolution  or  liquidation  of  the  Company,  the Administrator  will  notify  each  Participant  as  soon  as
practicable  prior  to  the  effective  date  of  such  proposed  transaction.  To  the  extent  it  has  not  been  previously  exercised,  an Award  will  terminate  immediately  prior  to  the
consummation of such proposed action.

(c) Change in Control. In the event of a merger of the Company with or into another corporation or other entity or a Change in Control, each outstanding Award will be
treated as the Administrator determines (subject to the provisions of the proceeding paragraph) without a Participant’s consent, including, without limitation, that (i) Awards will
be  assumed,  or  substantially  equivalent Awards  will  be  substituted,  by  the  acquiring  or  succeeding  corporation  (the  “ Successor Corporation”)  (or  an  affiliate  thereof)  with
appropriate  adjustments  as  to  the  number  and  kind  of  shares  and  prices;  (ii)  upon  written  notice  to  a  Participant,  that  the  Participant’s  Awards  will  terminate  upon  or
immediately prior to the consummation of such merger or Change in Control; (iii) outstanding Awards will vest and become exercisable, realizable, or payable, or restrictions
applicable to an Award will lapse, in whole or in part prior to or upon consummation of such merger or Change in Control, and, to the extent the Administrator determines,
terminate upon or immediately prior to the effectiveness of such merger or Change in Control; (iv) (A) the termination of an Award in exchange for an amount of cash and/or
property, if any, equal to the amount that would have been attained upon the exercise of such Award or realization of the Participant’s rights as of the date of the occurrence of
the transaction (and, for the avoidance of doubt, if as of the date of the occurrence of the transaction the Administrator determines in good faith that no amount would have been
attained  upon  the  exercise  of  such  Award  or  realization  of  the  Participant’s  rights,  then  such  Award  may  be  terminated  by  the  Company  without  payment),  or  (B)  the
replacement of such Award with other rights or property selected by the Administrator in its sole discretion; or (v) any combination of the foregoing. In taking any of the actions
permitted under this subsection (c), the Administrator will not be obligated to treat all Awards, all Awards held by a Participant, or all Awards of the same type, similarly.

In the event that the Successor Corporation does not assume or substitute for the Award, the Participant will fully vest in and have the right to exercise all of his or her
outstanding Options and Stock Appreciation Rights, including Shares as to which such Awards would not otherwise be vested or exercisable, all restrictions on Restricted Stock
will lapse, and, with respect to Restricted Stock Units, Performance Shares and Performance Units, all Performance Goals or other vesting criteria will be deemed achieved at
target levels and all other terms and conditions met. In addition, if an Option or Stock Appreciation Right is not assumed or substituted for in the event of a Change in Control,
the Administrator will notify the Participant in writing or electronically that the Option or Stock Appreciation Right will be fully vested and exercisable for a period of time
determined by the Administrator in its sole discretion, and the Option or Stock Appreciation Right will terminate upon the expiration of such period.

For the purposes of this subsection (c), an Award will be considered assumed if, following the Change in Control, the Award confers the right to purchase or receive,
for each Share subject to the Award immediately prior to the Change in Control, the consideration (whether stock, cash, or other securities or property) or, in the case of a Stock
Appreciation Right upon the exercise of which the Administrator determines to pay cash or a Performance Share or Performance Unit which the Administrator can determine to
pay in cash, the fair market value of the consideration received in the merger or Change in Control by holders of Common Stock for each Share held on the effective date of the
transaction (and if holders were offered a choice of consideration, the type of consideration chosen by the holders of a majority of the outstanding Shares); provided, however,
that if such consideration received in the Change in Control is not solely common stock of the Successor Corporation, the Administrator may, with the consent of the Successor
Corporation, provide for the consideration to be received upon the exercise of an Option or Stock Appreciation Right or upon the payout of a Performance Share or Performance
Unit, for each Share subject to such Award (or in the case of Performance Units, the number of implied shares determined by dividing the value of the Performance Units by the
per share consideration received by holders of Common Stock in the Change in Control), to be solely common stock of the Successor Corporation equal in fair market value to
the per share consideration received by holders of Common Stock in the Change in Control.

12 

 
 
 
 
 
 
 
 
Notwithstanding anything in this Section 15(c) to the contrary, an Award that vests, is earned or paid-out upon the satisfaction of one or more Performance Goals will
not be considered assumed if the Company or its successor modifies any of such Performance Goals without the Participant’s consent; provided, however, a modification to
such  Performance  Goals  only  to  reflect  the  Successor  Corporation’s  post-Change  in  Control  corporate  structure  will  not  be  deemed  to  invalidate  an  otherwise  valid Award
assumption. In the case of an Award providing for the payment of deferred compensation subject to Section 409A of the Code, any payment of such deferred compensation by
reason of a Change in Control shall be made only if the Change in Control is one described in subsection (a)(2)(A)(v) of Section 409A and the guidance thereunder and shall be
paid  consistent  with  the  requirements  of  Section  409A.  If  any  deferred  compensation  that  would  otherwise  be  payable  by  reason  of  a  Change  in  Control  cannot  be  paid  by
reason  of  the  immediately  preceding  sentence,  it  shall  be  paid  as  soon  as  practicable  thereafter  consistent  with  the  requirements  of  Section  409A,  as  determined  by  the
Administrator.

16. Tax Withholding.

(a) Withholding Requirements. Prior to the delivery of any Shares or cash pursuant to an Award (or exercise thereof), the Company will have the power and the right to
deduct or withhold, or require a Participant to remit to the Company, an amount sufficient to satisfy federal, state, local, foreign or other taxes (including the Participant’s FICA
obligation) required to be withheld with respect to such Award (or exercise thereof).

(b) Withholding Arrangements. The Administrator, in its sole discretion and pursuant to such procedures as it may specify from time to time, may permit a Participant
to satisfy such tax withholding obligation, in whole or in part by (without limitation) (i) paying cash, (ii) electing to have the Company withhold otherwise deliverable cash or
Shares having a Fair Market Value equal to the minimum amount required to be withheld, (iii) delivering to the Company already-owned Shares having a Fair Market Value
equal to the amount required to be withheld, or (iv) selling a sufficient number of Shares otherwise deliverable to the Participant through such means as the Administrator may
determine in its sole discretion (whether through a broker or otherwise) equal to the amount required to be withheld. The amount of the withholding requirement will be deemed
to include any amount which the Administrator agrees may be withheld at the time the election is made, not to exceed the amount determined by using the maximum federal,
state or local marginal income tax rates applicable to the Participant with respect to the Award on the date that the amount of tax to be withheld is to be determined. The Fair
Market Value of the Shares to be withheld or delivered will be determined as of the date that the taxes are required to be withheld.

17. No Effect on Employment or Service. Neither the Plan nor any Award will confer upon a Participant any right with respect to continuing the Participant’s relationship as a
Service Provider with the Company, nor will they interfere in any way with the Participant’s right or the Company’s right to terminate such relationship at any time, with or
without cause, to the extent permitted by Applicable Laws.

18. Date of Grant. The date of grant of an Award will be, for all purposes, the date on which the Administrator makes the determination granting such Award, or such other
later date as is determined by the Administrator. Notice of the determination will be provided to each Participant within a reasonable time after the date of such grant.

19. Term of Plan. Subject to Section 23 hereof, the Plan will become effective upon its adoption by the Board. It will continue in effect for a term of ten (10) years unless
terminated earlier under Section 20 hereof.

20. Amendment and Termination of the Plan.

(a) Amendment and Termination. The Administrator may at any time amend, alter, suspend or terminate the Plan.

(b) Stockholder Approval. The Company will obtain stockholder approval of any Plan amendment to the extent necessary and desirable to comply with Applicable

Laws.

13 

 
 
 
 
 
 
 
 
 
 
 
 
(c) Effect of Amendment or Termination. No amendment, alteration, suspension, or termination of the Plan will impair the rights of any Participant, unless mutually
agreed otherwise between the Participant and the Administrator, which agreement must be in writing and signed by the Participant and the Company. Termination of the Plan
will not affect the Administrator’s ability to exercise the powers granted to it hereunder with respect to Awards granted under the Plan prior to the date of such termination.

21. Conditions Upon Issuance of Shares.

(a) Legal Compliance. Shares will not be issued pursuant to the exercise of an Award unless the exercise of such Award and the issuance and delivery of such Shares

will comply with Applicable Laws and will be further subject to the approval of counsel for the Company with respect to such compliance.

(b) Investment Representations. As a condition to the exercise of an Award, the Company may require the person exercising such Award to represent and warrant at
the time of any such exercise that the Shares are being purchased only for investment and without any present intention to sell or distribute such Shares if, in the opinion of
counsel for the Company, such a representation is required.

(c) Restrictive Legends. All Award Agreements and all securities of the Company issued pursuant thereto shall bear such legends regarding restrictions on transfer and

such other legends as the appropriate officer of the Corporation shall determine to be necessary or advisable to comply with applicable securities and other laws.

22. Inability  to  Obtain  Authority.  The  inability  of  the  Company  to  obtain  authority  from  any  regulatory  body  having  jurisdiction,  which  authority  is  deemed  by  the
Company’s counsel to be necessary to the lawful issuance and sale of any Shares hereunder, will relieve the Company of any liability in respect of the failure to issue or sell
such Shares as to which such requisite authority will not have been obtained.

23. Stockholder Approval. The Plan will be subject to approval by the stockholders of the Company within twelve (12) months after the date the Plan is adopted by the Board.
Such  stockholder  approval  will  be  obtained  in  the  manner  and  to  the  degree  required  under Applicable  Laws.  In  the  event  that  stockholder  approval  is  not  obtained  within
twelve (12) months after the date the Plan is adopted by the Board, the Plan and all Awards granted hereunder shall be void ab initio and of no effect. Notwithstanding any other
provisions of the Plan, no Awards shall be exercisable until the date of such stockholder approval.

23. Notification of Election Under Section 83(b) of the Code. If any Service Provider shall, in connection with the acquisition of Shares under the Plan, make the election
permitted under Section 83(b) of the Code, such Service Provider shall notify the Company of such election within ten (10) days of filing notice of the election with the Internal
Revenue Service and provide the Company with a copy thereof, in addition to any filing and a notification required pursuant to regulations issued under the authority of Section
83(b) of the Code. A Service Provider shall not be permitted to make a Section 83(b) election with respect to an Award of a Restricted Stock Unit.

24. Notification  Upon  Disqualifying  Disposition  Under  Section  421(b)  of  the  Code.  Each  Service  Provider  shall  notify  the  Company  of  any  disposition  of  Shares  issued
pursuant to the exercise of an Incentive Stock Option under the circumstances described in Section 421(b) of the Code (relating to certain disqualifying dispositions), within ten
(10) days of such disposition.

25. Choice of Law. The Plan and all rules and determinations made and taken pursuant hereto will be governed by the laws of the State of Colorado, to the extent not preempted
by federal law, and construed accordingly.

** Adopted by the Board as of January 7, 2018. **

14 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GROWGENERATION, CORP.

2018 EQUITY INCENTIVE PLAN

STOCK OPTION AWARD AGREEMENT

Exhibit 10.4

Unless otherwise defined herein, the terms defined in the GrowGeneration, Corp. 2018 Equity Incentive Plan (the “Plan”) will have the same defined meanings in this

Stock Option Award Agreement (the “Award Agreement”).

I. NOTICE OF STOCK OPTION GRANT

Participant Name: __________________________________

Address: __________________________________________

You have been granted an Option to purchase Common Stock of GrowGeneration, Corp. (the “Company”), subject to the terms and conditions of the Plan and this

Award Agreement, as follows:

Grant Number

Date of Grant

____________________________________________

____________________________________________

Vesting Commencement Date

____________________________________________

Exercise Price per Share

____________________________________________

Total Number of Shares Granted

____________________________________________

Total Exercise Price

Type of Option:

____________________________________________

[  ] _____________ Incentive Stock Option

[  ] _____________ Nonstatutory Stock Option

Term/Expiration Date:

____________________________________________

Vesting Schedule:

Subject to any acceleration provisions contained in the Plan or set forth herein, this Option shall vest and may be exercised, as follows:

a.

b.

c.

_____________ options shall be immediately exerciseable

_____________ options shall become exerciseable commencing _____________

_____________ options shall become exerciseable commencing _____________

Termination Period:

This Option will be exercisable for three months after Participant ceases to be a Service Provider, unless such termination is due to Participant’s death or Disability, in
which  case  this  Option  will  be  exercisable  for  six  months  after  Participant  ceases  to  be  Service  Provider.  Notwithstanding  the  foregoing,  in  no  event  may  this  Option  be
exercised after the Term/Expiration Date as provided above and may be subject to earlier termination as provided in Section 15 of the Plan.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
By Participant’s signature and the signature of the Company’s representative below, Participant and the Company agree that this Option is granted under and governed
by the terms and conditions of the Plan and this Award Agreement, including the Terms and Conditions of Stock Option Grant, attached hereto as  Exhibit A, all of which are
made a part of this document. Participant has reviewed the Plan and this Award Agreement in their entirety, has had an opportunity to obtain the advice of counsel prior to
executing this Award Agreement and fully understands all provisions of the Plan and Award Agreement. Participant hereby agrees to accept as binding, conclusive and final all
decisions  or  interpretations  of  the Administrator  upon  any  questions  relating  to  the  Plan  and Award Agreement.  Participant  further  agrees  to  notify  the  Company  upon  any
change in the residence address indicated below.

PARTICIPANT:

Signature

Print Name

Residence Address:

  GROWGENERATION, CORP.

  By

  Title

2

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EXHIBIT A

TERMS AND CONDITIONS OF STOCK OPTION GRANT

1. Grant of Option. The Company hereby grants to the Participant named in the Notice of Stock Option Grant (“Notice of Grant”)  attached  as  Part  I  of  this Award
Agreement (the “Participant”) an option (the “Option”) to purchase the number of Shares, as set forth in the Notice of Grant, at the exercise price per Share set forth in the
Notice of Grant (the “Exercise Price”), subject to all of the terms and conditions in this Award Agreement and the Plan, which is incorporated herein by reference. Subject to
Section 20 of the Plan, in the event of a conflict between the terms and conditions of the Plan and the terms and conditions of this Award Agreement, the terms and conditions of
the Plan will prevail.

If  designated  in  the  Notice  of  Grant  as  an  Incentive  Stock  Option  (“ISO”),  this  Option  is  intended  to  qualify  as  an  ISO  under  Section  422  of  the  Internal
Revenue Code of 1986, as amended (the “Code”). However, if this Option is intended to be an ISO, to the extent that it exceeds the $100,000 rule of Code Section 422(d) it will
be  treated  as  a  Nonstatutory  Stock  Option  (“NSO”).  Further,  if  for  any  reason  this  Option  (or  portion  thereof)  will  not  qualify  as  an  ISO,  then,  to  the  extent  of  such
nonqualification,  such  Option  (or  portion  thereof)  shall  be  regarded  as  a  NSO  granted  under  the  Plan.  In  no  event  will  the Administrator,  the  Company  or  any  Parent  or
Subsidiary or any of their respective employees or directors have any liability to Participant (or any other person) due to the failure of the Option to qualify for any reason as an
ISO.

2. Vesting Schedule. Except as provided in Section 3, the Option awarded by this Award Agreement will vest in accordance with the vesting provisions set forth in the
Notice of Grant. Shares scheduled to vest on a certain date or upon the occurrence of a certain condition will not vest in Participant in accordance with any of the provisions of
this Award Agreement, unless Participant will have been continuously a Service Provider from the Date of Grant until the date such vesting occurs.

3. Administrator Discretion.  The Administrator,  in  its  discretion,  may  accelerate  the  vesting  of  the  balance,  or  some  lesser  portion  of  the  balance,  of  the  unvested

Option at any time, subject to the terms of the Plan. If so accelerated, such Option will be considered as having vested as of the date specified by the Administrator.

4. Exercise of Option.

accordance with the Plan and the terms of this Award Agreement.

(a) Right to Exercise.  This  Option  may  be  exercised  only  within  the  term  set  out  in  the  Notice  of  Grant,  and  may  be  exercised  during  such  term  only  in

(b) Method of Exercise. This Option is exercisable by delivery of an exercise notice, in the form attached as Exhibit B (the “Exercise Notice”) or in a manner
and pursuant to such procedures as the Administrator may determine, which will state the election to exercise the Option, the number of Shares in respect of which the Option is
being  exercised  (the  “Exercised Shares”),  and  such  other  representations  and  agreements  as  may  be  required  by  the  Company  pursuant  to  the  provisions  of  the  Plan.  The
Exercise Notice will be completed by Participant and delivered to the Company. The Exercise Notice will be accompanied by payment of the aggregate Exercise Price as to all
Exercised Shares together with any applicable tax withholding. This Option will be deemed to be exercised upon receipt by the Company of such fully executed Exercise Notice
accompanied by such aggregate Exercise Price.

5. Method of Payment. Payment of the aggregate Exercise Price will be by any of the following, or a combination thereof, at the election of Participant.

(a) cash;

(b) check;

(c) consideration received by the Company under a formal cashless exercise program adopted by the Company in connection with the Plan; or

that accepting such Shares, in the sole discretion of the Administrator, will not result in any adverse accounting consequences to the Company.

(d) surrender of other Shares which have a Fair Market Value on the date of surrender equal to the aggregate Exercise Price of the Exercised Shares, provided

3

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
6. Tax Obligations.

(a) Withholding Taxes. Notwithstanding any contrary provision of this Award Agreement, no certificate representing the Shares will be issued to Participant,
unless and until satisfactory arrangements (as determined by the Administrator) will have been made by Participant with respect to the payment of income, employment and
other taxes which the Company determines must be withheld with respect to such Shares. To the extent determined appropriate by the Company in its discretion, it will have the
right  (but  not  the  obligation)  to  satisfy  any  tax  withholding  obligations  by  reducing  the  number  of  Shares  otherwise  deliverable  to  Participant.  If  Participant  fails  to  make
satisfactory arrangements for the payment of any required tax withholding obligations hereunder at the time of the Option exercise, Participant acknowledges and agrees that the
Company may refuse to honor the exercise and refuse to deliver Shares if such withholding amounts are not delivered at the time of exercise.

(b) Notice of Disqualifying Disposition of ISO Shares. If the Option granted to Participant herein is an ISO, and if Participant sells or otherwise disposes of
any of the Shares acquired pursuant to the ISO on or before the later of (i) the date two (2) years after the Date of Grant, or (ii) the date one (1) year after the date of exercise,
Participant will immediately notify the Company in writing of such disposition. Participant agrees that Participant may be subject to income tax withholding by the Company on
the compensation income recognized by Participant.

(c) Code  Section  409A.  Under  Code  Section  409A,  an  option  that  vests  after  December  31,  2004  (or  that  vested  on  or  prior  to  such  date  but  which  was
materially modified after October 3, 2004) that was granted with a per share exercise price that is determined by the Internal Revenue Service (the “IRS”) to be less than the
Fair Market Value of a Share on the date of grant (a “ Discount Option”) may be considered “deferred compensation.” A Discount Option may result in (i) income recognition
by Participant prior to the exercise of the option, (ii) an additional twenty percent (20%) federal income tax, and (iii) potential penalty and interest charges. The Discount Option
may also result in additional state income, penalty and interest charges to the Participant. Participant acknowledges that the Company cannot and has not guaranteed that the
IRS will agree that the per Share exercise price of this Option equals or exceeds the Fair Market Value of a Share on the Date of Grant in a later examination. Participant agrees
that if the IRS determines that the Option was granted with a per Share exercise price that was less than the Fair Market Value of a Share on the date of grant, Participant will be
solely responsible for Participant’s costs related to such a determination.

7. Rights as Stockholder. Neither Participant nor any person claiming under or through Participant will have any of the rights or privileges of a stockholder of the
Company in respect of any Shares deliverable hereunder unless and until certificates representing such Shares will have been issued, recorded on the records of the Company or
its transfer agents or registrars, and delivered to Participant. After such issuance, recordation and delivery, Participant will have all the rights of a stockholder of the Company
with respect to voting such Shares and receipt of dividends and distributions on such Shares.

8. No Guarantee of Continued Service. PARTICIPANT ACKNOWLEDGES AND AGREES THAT THE VESTING OF SHARES PURSUANT TO THE VESTING
SCHEDULE HEREOF IS EARNED ONLY BY CONTINUING AS A SERVICE PROVIDER AT THE WILL OF THE COMPANY (OR THE PARENT OR SUBSIDIARY
EMPLOYING OR RETAINING PARTICIPANT) AND  NOT  THROUGH  THE ACT  OF  BEING  HIRED,  BEING  GRANTED  THE  OPTION  OR ACQUIRING  SHARES
HEREUNDER.  PARTICIPANT  FURTHER  ACKNOWLEDGES  AND  AGREES  THAT  THIS  AWARD  AGREEMENT,  THE  TRANSACTIONS  CONTEMPLATED
HEREUNDER  AND  THE  VESTING  SCHEDULE  SET  FORTH  HEREIN  DO  NOT  CONSTITUTE  AN  EXPRESS  OR  IMPLIED  PROMISE  OF  CONTINUED
ENGAGEMENT AS A SERVICE PROVIDER FOR THE VESTING PERIOD, FOR ANY PERIOD, OR AT ALL, AND WILL NOT INTERFERE IN ANY WAY WITH
PARTICIPANT’S  RIGHT  OR  THE  RIGHT  OF  THE  COMPANY  (OR  THE  PARENT  OR  SUBSIDIARY  EMPLOYING  OR  RETAINING  PARTICIPANT)  TO
TERMINATE PARTICIPANT’S RELATIONSHIP AS A SERVICE PROVIDER AT ANY TIME, WITH OR WITHOUT CAUSE.

9. Address for Notices. Any  notice  to  be  given  to  the  Company  under  the  terms  of  this Award Agreement  will  be  addressed  to  the  Company,  in  care  of  its  Chief

Financial Officer at GrowGeneration, Corp, or at such other address as the Company may hereafter designate in writing.

10. Non-Transferability of Option.  This  Option  may  not  be  transferred  in  any  manner  otherwise  than  by  will  or  by  the  laws  of  descent  or  distribution  and  may  be

exercised during the lifetime of Participant only by Participant.

4

 
 
 
 
 
 
 
 
 
 
 
11. Binding Agreement. Subject to the limitation on the transferability of this grant contained herein, this Award Agreement will be binding upon and inure to the

benefit of the heirs, legatees, legal representatives, successors and assigns of the parties hereto.

12. Additional Conditions to Issuance of Stock. If at any time the Company will determine, in its discretion, that the listing, registration or qualification of the Shares
upon any securities exchange or under any state or federal law, or the consent or approval of any governmental regulatory authority is necessary or desirable as a condition to
the issuance of Shares to Participant (or his or her estate), such issuance will not occur unless and until such listing, registration, qualification, consent or approval will have
been effected or obtained free of any conditions not acceptable to the Company. The Company will make all reasonable efforts to meet the requirements of any such state or
federal law or securities exchange and to obtain any such consent or approval of any such governmental authority. Assuming such compliance, for income tax purposes the
Exercised Shares will be considered transferred to Participant on the date the Option is exercised with respect to such Exercised Shares.

13. Plan Governs. This Award Agreement is subject to all terms and provisions of the Plan. In the event of a conflict between one or more provisions of this Award
Agreement  and  one  or  more  provisions  of  the  Plan,  the  provisions  of  the  Plan  will  govern.  Capitalized  terms  used  and  not  defined  in  this Award Agreement  will  have  the
meaning set forth in the Plan.

14. Administrator Authority . The Administrator will have the power to interpret the Plan and this Award Agreement and to adopt such rules for the administration,
interpretation and application of the Plan as are consistent therewith and to interpret or revoke any such rules (including, but not limited to, the determination of whether or not
any Shares subject to the Option have vested). All actions taken and all interpretations and determinations made by the Administrator in good faith will be final and binding
upon Participant, the Company and all other interested persons. No member of the Administrator will be personally liable for any action, determination or interpretation made in
good faith with respect to the Plan or this Award Agreement.

15. Electronic Delivery. The Company may, in its sole discretion, decide to deliver any documents related to Options awarded under the Plan or future options that
may be awarded under the Plan by electronic means or request Participant’s consent to participate in the Plan by electronic means. Participant hereby consents to receive such
documents by electronic delivery and agrees to participate in the Plan through any on-line or electronic system established and maintained by the Company or another third party
designated by the Company.

16. Captions. Captions provided herein are for convenience only and are not to serve as a basis for interpretation or construction of this Award Agreement.

17. Agreement Severable. In the event that any provision in this Award Agreement will be held invalid or unenforceable, such provision will be severable from, and

such invalidity or unenforceability will not be construed to have any effect on, the remaining provisions of this Award Agreement.

18. Modifications to the Agreement. This Award Agreement constitutes the entire understanding of the parties on the subjects covered. Participant expressly warrants
that  he  or  she  is  not  accepting  this Award Agreement  in  reliance  on  any  promises,  representations,  or  inducements  other  than  those  contained  herein.  Modifications  to  this
Award Agreement or the Plan can be made only in an express written contract executed by a duly authorized officer of the Company. Notwithstanding anything to the contrary
in the Plan or this Award Agreement, the Company reserves the right to revise this Award Agreement as it deems necessary or advisable, in its sole discretion and without the
consent of Participant, to comply with Code Section 409A or to otherwise avoid imposition of any additional tax or income recognition under Code Section 409A in connection
to this Option.

19. Amendment, Suspension or Termination of the Plan. By accepting this Award, Participant expressly warrants that he or she has received an Option under the Plan,
and has received, read and understood a description of the Plan. Participant understands that the Plan is discretionary in nature and may be amended, suspended or terminated
by the Company at any time.

20. Governing Law. This Award Agreement will be governed by the laws of the State of Colorado, without giving effect to the conflict of law principles thereof. For
purposes of litigating any dispute that arises under this Option or this Award Agreement, the parties hereby submit to and consent to the jurisdiction of the State of Colorado,
and agree that such litigation will be conducted in the courts of Colorado, or the federal courts for the United States for Colorado, and no other courts, where this Option is made
and/or to be performed.

[Remainder of Page Intentionally Left Blank]

5

 
 
 
 
 
 
 
 
 
 
 
 
 
 
EXHIBIT B

GROWGENERATION, CORP.

2018 EQUITY INCENTIVE PLAN

EXERCISE NOTICE

Attention: GrowGeneration, Corp.

1 . Exercise  of  Option.  Effective  as  of  today,  ________________,  _____,  the  undersigned  (“Purchaser”)  hereby  elects  to  purchase  ______________  shares  (the
“Shares”) of the Common Stock of GrowGeneration, Corp. (the “Company”) under and pursuant to the 2018 Equity Incentive Plan (the “Plan”) and the Stock Option Award
Agreement dated ________ (the “Award Agreement”). The purchase price for the Shares will be $_____________, as required by the Award Agreement.

2. Delivery of Payment. Purchaser herewith delivers to the Company the full purchase price of the Shares and any required tax withholding to be paid in connection

with the exercise of the Option.

3. Representations of Purchaser. Purchaser acknowledges that Purchaser has received, read and understood the Plan and the Award Agreement and agrees to abide by

and be bound by their terms and conditions.

4. Rights as Stockholder. Until the issuance (as evidenced by the appropriate entry on the books of the Company or of a duly authorized transfer agent of the Company)
of the Shares, no right to vote or receive dividends or any other rights as a stockholder will exist with respect to the Shares subject to the Option, notwithstanding the exercise of
the Option. The Shares so acquired will be issued to Purchaser as soon as practicable after exercise of the Option. No adjustment will be made for a dividend or other right for
which the record date is prior to the date of issuance, except as provided in Section 15 of the Plan.

5. Tax Consultation.  Purchaser  understands  that  Purchaser  may  suffer  adverse  tax  consequences  as  a  result  of  Purchaser’s  purchase  or  disposition  of  the  Shares.
Purchaser represents that Purchaser has consulted with any tax consultants Purchaser deems advisable in connection with the purchase or disposition of the Shares and that
Purchaser is not relying on the Company for any tax advice.

6. Entire Agreement; Governing Law. The Plan and Award Agreement are incorporated herein by reference. This Exercise Notice, the Plan and the Award Agreement
constitute the entire agreement of the parties with respect to the subject matter hereof and supersede in their entirety all prior undertakings and agreements of the Company and
Purchaser with respect to the subject matter hereof, and may not be modified adversely to the Purchaser’s interest except by means of a writing signed by the Company and
Purchaser. This agreement is governed by the internal substantive laws, but not the choice of law rules, of the State of Colorado.

6

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Submitted by:

PURCHASER:

Signature

Print Name

Residence Address:

Date Received

Accepted by:

GROWGENERATION, CORP.

By:
Name:
Title:

******* FOLLOWING PORTION TO BE COMPLETED BY THE COMPANY *******

7

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                                      
 
 
 
 
 
 
 
 
 
Subsidiary
GrowGeneration Pueblo Corp. (1)
GrowGeneration California Corp. (1)
Grow Generation Nevada Corp. (1)
GrowGeneration Washington Corp. (1)
GrowGeneration Rhode Island Corp. (1)
GGen Distribution Corp. (1)
GrowGeneration Management Corp. (1)
GrowGeneration Michigan Corp. (1)

(1) 100% owned by GrowGeneration, Corp.

SUBSIDIARIES OF GROWGENERATION, CORP.

Exhibit 21.1

Jurisdiction of Incorporation
Colorado
Delaware
Delaware
Delaware
Delaware
Delaware
Delaware
Delaware

 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 31.1

I, Darren Lampert, the Principal Executive Officer of GrowGeneration Corp. (the “Company”), certify that:

1. I have reviewed this Form 10-K of the Company;

OFFICER'S CERTIFICATE PURSUANT TO SECTION 302

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of
the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results
of operations and cash flows of the Company as of, and for, the periods presented in this report;

4. The Company’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e)
and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the Company and have:

a.  Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and  procedures  to  be  designed  under  our  supervision,  to  ensure  that  material
information relating to the Company, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this
report is being prepared;

b. Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable
assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for  external  purposes  in  accordance  with  generally  accepted  accounting
principles;

c. Evaluated the effectiveness of the Company's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls
and procedures, as of the end of the period covered by this report based on such evaluation; and

d. Disclosed in this report any change in the Company’s internal control over financial reporting that occurred during the Company’s most recent fiscal quarter (the Company’s
fourth  fiscal  quarter  in  the  case  of  an  annual  report)  that  has  materially  affected,  or  is  reasonably  likely  to  materially  affect,  the  Company’s  internal  control  over  financial
reporting; and

5. The Company’s other certifying officer and I have disclosed, based on my most recent evaluation of internal control over financial reporting, to the Company's auditors and
the audit committee of the Company's board of directors (or persons performing the equivalent functions):

a. All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the
Company's ability to record, process, summarize and report financial information; and

b. Any fraud, whether or not material, that involves management or other employees who have a significant role in the Company's internal control over financial reporting. 

Dated: March 27, 2018

By: 

/s/ Darren Lampert 
Darren Lampert
Chief Executive Officer 
(Principal Executive Officer) 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 31.2

I, Monty Lamirato, the Principal Financial Officer of GrowGeneration Corp. (the “Company”), certify that:

1. I have reviewed this Form 10-K of the Company;

OFFICER'S CERTIFICATE PURSUANT TO SECTION 302

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of
the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results
of operations and cash flows of the Company as of, and for, the periods presented in this report;

4. The Company’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e)
and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the Company and have:

a.  Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and  procedures  to  be  designed  under  our  supervision,  to  ensure  that  material
information relating to the Company, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this
report is being prepared;

b. Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable
assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for  external  purposes  in  accordance  with  generally  accepted  accounting
principles;

c. Evaluated the effectiveness of the Company's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls
and procedures, as of the end of the period covered by this report based on such evaluation; and

d. Disclosed in this report any change in the Company’s internal control over financial reporting that occurred during the Company’s most recent fiscal quarter (the Company’s
fourth  fiscal  quarter  in  the  case  of  an  annual  report)  that  has  materially  affected,  or  is  reasonably  likely  to  materially  affect,  the  Company’s  internal  control  over  financial
reporting; and

5. The Company’s other certifying officer and I have disclosed, based on my most recent evaluation of internal control over financial reporting, to the Company's auditors and
the audit committee of the Company's board of directors (or persons performing the equivalent functions):

a. All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the
Company's ability to record, process, summarize and report financial information; and

b. Any fraud, whether or not material, that involves management or other employees who have a significant role in the Company's internal control over financial reporting. 

Dated: March 27, 2018

By:

 /s/ Monty Lamirato
Monty Lamirato
Chief Financial Officer 
(Principal Financial Officer)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO SECTION 906 OF
THE SARBANES-OXLEY ACT OF 2002

Exhibit 32.1

In  connection  with  the Annual  Report  of  GrowGeneration  Corp.  (the  “Company”)  on  Form  10-K  for  the  year  ended  December  31,  2017  as  filed  with  the  Securities  and
Exchange Commission on the date hereof (the “Report”), I, Darren Lampert, Principal Executive Officer of the Company, certify, pursuant to 18 U.S.C.  ss.1350, as adopted
pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:

(1)  The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2)  The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

A signed original of this written statement required by Section 906 has been provided to the undersigned and will be retained by the Company and furnished to the Securities
and Exchange Commission or its staff upon request.

Dated: March 27, 2018

By:

/s/ Darren Lampert 
Darren Lampert
Chief Executive Officer 
(Principal Executive Officer)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO SECTION 906 OF
THE SARBANES-OXLEY ACT OF 2002

Exhibit 32.2

In  connection  with  the Annual  Report  of  GrowGeneration  Corp.  (the  “Company”)  on  Form  10-K  for  the  year  ended  December  31,  2017  as  filed  with  the  Securities  and
Exchange Commission on the date hereof (the “Report”), I, Monty Lamirato, Principal Financial Officer of the Company, certify, pursuant to 18 U.S.C.  ss.1350, as adopted
pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:

(1)  The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2)  The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

A signed original of this written statement required by Section 906 has been provided to the undersigned and will be retained by the Company and furnished to the Securities
and Exchange Commission or its staff upon request.

Dated: March 27, 2018

By:

/s/ Monty Lamirato
Monty Lamirato
Chief Financial Officer 
(Principal Financial Officer)