Quarterlytics / Consumer Cyclical / Specialty Retail / GrowGeneration Corp.

GrowGeneration Corp.

grwg · NASDAQ Consumer Cyclical
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Ticker grwg
Exchange NASDAQ
Sector Consumer Cyclical
Industry Specialty Retail
Employees 289
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FY2018 Annual Report · GrowGeneration Corp.
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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

☒ ANNUAL REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the Fiscal year ended December 31, 2018

OR

☐ TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from _________ to __________

Commission File Number 333-207889

GROWGENERATION CORP.
(Exact name of registrant as specified in its charter)

Colorado
(State or Other Jurisdiction of
Incorporation or Organization)

1000 W Mississippi Ave
Denver, Colorado
(Address of Principal Executive Offices)

46-5008129
(I.R.S. Employer
Identification No.)

80223
(Zip Code)

(800) 935-8420
(Registrant’s telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act: None

Securities registered pursuant to Section 12(g) of the Act:

Title of class
Not Applicable

Not Applicable
(Former name, former address and former fiscal year, if changed since last report)

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.   Yes ☐   No ☒

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ☒   No ☐

Indicate by check mark whether the registrant (1) filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the past 12 months (or for

such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes ☒   No ☐

Indicate  by  check  mark  whether  the  registrant  has  submitted  electronically  Interactive  Data  File  required  to  be  submitted  pursuant  to  Rule  405  of  Regulation  S-T

(§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).  Yes ☒   No ☐

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§ 229.405 of this chapter) is not contained herein, and will not be
contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. ☒

Indicate by check mark whether the Registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging
growth  company.  See  the  definitions  of  “large  accelerated  filer,”  “accelerated  filer,”  “smaller  reporting  company,”  and  “emerging  growth  company”  in  Rule  12b-2  of  the
Exchange Act.

Large accelerated filer
Non-accelerated filer

☐
☐

Accelerated filer
Smaller reporting company
Emerging Growth Company

☐
☒
☒

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised

financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.  ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  Yes ☐   No ☒

State the aggregate market value of the voting and non-voting common equity held by non-affiliates computed by reference to the price at which the common equity

was last sold, or the average bid and asked price of such common equity, as of June 30, 2018: $73,391,900.

As of March 29, 2019, the Company had 28,844,552 shares of its common stock issued and outstanding, par value $0.001 per share.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
TABLE OF CONTENTS

PART I

Business
Risk Factors
Unresolved Staff Comments
Properties
Legal Proceedings
Mine Safety Disclosures

PART II

Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
Selected Financial Data
Management’s Discussion and Analysis of Financial Condition and Results of Operations
Quantitative and Qualitative Disclosures About Market Risk
Financial Statements and Supplementary Data
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
Controls and Procedures
Other Information

PART III

Directors, Executive Officers and Corporate Governance
Executive Compensation
Security Ownership of Certain Beneficial Owners and Management   and Related Stockholder Matters
Certain Relationships and Related Transactions, and Director Independence
Principal Accounting Fees and Services

Item 1.
Item 1A.
Item 1B.
Item 2.
Item 3.
Item 4.

Item 5.
Item 6.
Item 7.
Item 7A.
Item 8.
Item 9.
Item 9A.
Item 9B.

Item 10.
Item 11.
Item 12.
Item 13.
Item 14.

PART IV

Item 15.

Exhibits, Financial Statement Schedules

Signatures

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 PART I

Forward-Looking Information

This  Annual  Report  of  GrowGeneration  Corp.    on  Form  10-K  contains  forward-looking  statements,  particularly  those  identified  with  the  words,  “anticipates,”  “believes,”
“expects,”  “plans,”  “intends,”  “objectives,”  and  similar  expressions.  These  statements  reflect  management’s  best  judgment  based  on  factors  known  at  the  time  of  such
statements. The reader may find discussions containing such forward-looking statements in the material set forth under “Management’s Discussion and Analysis and Plan of
Operations,” generally, and specifically therein under the captions “Liquidity and Capital Resources” as well as elsewhere in this Annual Report on Form 10-K. Actual events
or results may differ materially from those discussed herein. The forward-looking statements specified in the following information have been compiled by our management on
the  basis  of  assumptions  made  by  management  and  considered  by  management  to  be  reasonable.  Our  future  operating  results,  however,  are  impossible  to  predict  and  no
representation, guaranty, or warranty is to be inferred from those forward-looking statements. The assumptions used for purposes of the forward-looking statements specified in
the following information represent estimates of future events and are subject to uncertainty as to possible changes in economic, legislative, industry, and other circumstances.
As a result, the identification and interpretation of data and other information and their use in developing and selecting assumptions from and among reasonable alternatives
require the exercise of judgment. To the extent that the assumed events do not occur, the outcome may vary substantially from anticipated or projected results, and, accordingly,
no  opinion  is  expressed  on  the  achievability  of  those  forward-looking  statements.  No  assurance  can  be  given  that  any  of  the  assumptions  relating  to  the  forward-looking
statements specified in the following information are accurate, and we assume no obligation to update any such forward-looking statements.

Unless  the  context  otherwise  requires,  the  terms  “we”,  “our”,  “ours”  “us”  and  “GrowGeneration”,  refer  to  GrowGeneration  Corp.  and  its  subsidiaries,  including
GrowGeneration Pueblo Corp, GrowGeneration California Corp., Grow Generation Nevada Corp., GrowGeneration Washington Corp., GrowGeneration Rhode Island Corp.,
GrowGeneration  Michigan  Corp,  GrowGeneration  Oklahoma  Corp,  GrowGeneration  New  England  Corp,  GrowGeneration  Canada  Corp,  GrowGeneration  HG  Corp,
GrowGeneration Hemp Corp, GGen Distribution Corp. and GrowGeneration Management Corp., on a combined basis. 

 ITEM 1. BUSINESS

Background

GrowGeneration  Corp. (together with all of its wholly-owned subsidiaries, collectively “GrowGeneration” the “Company”) was incorporated in Colorado in 2014 to build a
national  chain  of  hydroponic  equipment  and  supply  garden  centers  in  the  U.S.  Today,  GrowGeneration  is  a  leading  marketer  and  distributor  of  nutrients,  growing  media,
advanced indoor garden, lighting and ventilation systems and accessories for hydroponic gardening. As of December 31, 2018, we have grown into a chain of eighteen (18)
retail hydroponic/garden centers, in 7 states, with five (5) located in Colorado, six (6) in California, one (1) in Nevada, one (1) in the Washington, one (1) in Rhode Island, one
(1) in Oklahoma and three (3) in Michigan. In the first quarter of 2019, we acquired three (3) new hydroponic stores, one each in California, Colorado and Nevada and we
opened  new  stores  in  Oklahoma  and  Maine.  In  addition,  during  the  first  quarter  of  2019,  we  consolidated  two  stores  both  in  California  and  Colorado.  GrowGeneration
expansion plan includes both acquiring existing hydroponic operations, as well as opening up garden centers in selected markets. Our 21 garden stores have been owned and
operated through 7 wholly owned subsidiaries.

1

 
 
 
 
 
 
 
 
 
Products

GrowGeneration is one of the largest retailers of hydroponic products in the United States and is engaged in the business of marketing and distributing horticultural, organics,
lighting  and  hydroponics  products,  including  lighting  fixtures,  nutrients,  seeds  and  growing  media,  systems,  trays,  fans,  filters,  humidifiers  and  dehumidifiers,  timers,
instruments, water pumps, irrigation supplies and hand tools.

● GrowGeneration  is  also  actively  seeking  to  either  acquire  or  establishment  private  labeled  products,  which  would  be  sold  through  GrowGeneration  garden  centers
under brands owned or controlled by the Company. In this regard, the Company acquired a variety of trademarks in March 2019 to bolsters its ability to supply branded
‘house’  products  to  our  customers.  From  trellis  netting,  to  plastic  pots,  to  organic  nutrients,  GrowGeneration  expects  to  roll  out  a  complete  line  of  private  labeled
products to offer our customers at great prices, which is expected to have a positive impact on margins and profitability in the near term.

A list of the product trademarks the Company acquired are listed below:

● Blueprint Controllers

Elemental Solutions

● Carbide
● DuraBreeze
●
● GrowXcess
● GaurdenWare
● Harvester’s Edge
● Hydro Thrive
●

Ion

● MixSure +

● OptiLUME Enhanced

Pioneer
●
Predator Lighting
●
Smart Support
●
Sunleaves Garden
●
Sunspot
●
●
Super Starter
● Utopian Systems
● VitaLUME

● VitaPlant

Markets

GrowGeneration serves a new, yet sophisticated community of commercial and urban cultivators growing specialty crops including organics, greens and plant-based medicines.
Unlike the traditional agricultural industry, these cultivators use innovative indoor and outdoor growing techniques to produce specialty crops in highly controlled environments.
This enables them to produce crops at higher yields without having to compromise quality, regardless of the season or weather and drought conditions.

Indoor growing techniques have primarily been used to cultivate plant-based medicines. Plant-based medicines often require high-degree of regulation and controls including
government compliance, security, and crop consistency, making indoor growing techniques a preferred method. Cultivators of plant-based medicines often make a significant
investment to design and build-out their facilities. They look to work with companies such as GrowGeneration that understand their specific needs and can help mitigate risks
that could jeopardize their crops. Plant-based medicines are believed to be among the fastest-growing market in the U.S. and several industry pundits believe that plant-based
medicines may even displace prescription pain medication by providing patients with a safer, more affordable alternative.

Indoor growing techniques, however, are not limited to plant-based medicines. Vertical farms producing organic fruits and vegetables are beginning to emerge in the market due
to  a  rising  shortage  of  farmland,  and  environmental  vulnerabilities  including  drought,  other  severe  weather  conditions  and  insect  pests.  Indoor  growing  techniques  enable
cultivators  to  grow  crops  all-year-round  in  urban  areas  and  take  up  less  ground  while  minimizing  environmental  risks.  Indoor  growing  techniques  typically  require  a  more
significant upfront investment to design and build-out these facilities than traditional farmlands. If new innovations lower the costs for indoor growing, and the costs to operate
traditional farmlands continue to rise, then indoor growing techniques may be a compelling alternative for the broader agricultural industry.

2

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Research and Development 

The Company has not incurred any research and development expenses during the period covered by this report.

Customers and Suppliers

Our key customers vary by state and are expected to be more defined as the Company moves from its retail walk-in purchasing sales strategy to serving cultivation facilities
directly and under predictable purchasing activity. Currently, none of our customers accounted for more than 5% of our sales in 2018 or 2017.

Our key suppliers include several manufacturers and distributors such as FoxFarm Fertilizer, Canna,  USA  Mills  Nutrients,  Sunlight  Supply,  Hydrofarm,  and  others. All  the
products purchased and sold are applicable to indoor and outdoor growing for organics, greens, and plant-based medicines. As of December 31, 2018, and 2017, two suppliers
represent 56% and 61% of our purchases, respectively. The Company is of the opinion that the loss of either supplier would not have a material adverse impact on our business,
because both suppliers provide the same products and the Company maintains direct manufacturing agreements with vendors.

Demand for Products

Demand for indoor and outdoor growing equipment is currently high due to legalization of plant-based medicines, primarily Cannabis, which requires equipment purchases for
build-out and repeat purchases of consumable nutrients needed during the growing period. This demand is projected to continue to increase as a result of the approval of a
comprehensive, publicly available medical marijuana/cannabis programs laws in 34 states and the District of Columbia as of the date thereof. Continued innovation and more
efficient  build-out  technologies  along  with  larger  and  consolidated  cultivation  facilities  are  expected  to  further  expand  market  demand  for  GrowGeneration  products  and
services. We expect the market to continue to segment into urban farmers serving groups of individuals, community cultivators, and large-scale cultivation facilities across the
states. Each segment will be optimized to different distribution channels that GrowGeneration currently provides. We are of the opinion that as our volume increases, we will
obtain volume discounts on purchasing that should allow us to maximize our revenues and expand gross profit margins.

E-Commerce Strategy

The  Company  has  developed  its  e-commerce  website  and  portal, www.growgeneration.com  and www.heavygardens.com  which  offers  for  sale  hydroponic,  specialty  and
organic gardening products. Online shoppers are able to shop from product departments, from nutrients to lighting to hydroponic and greenhouse equipment, delivering an easy
and quick method to find the products that they want to purchase. Our e-commerce site is designed to appeal to the professional growers. Each product listed on the site contains
product descriptions, product reviews and a picture so the customers can make an informed and educated purchase. Our product filters allow the customers to search by brand,
manufacturer,  or  by  function  such  as  wattage.  Designed  as  an  information  portal  as  well  as  an  e-commerce  store,  the  customers  will  find  videos,  articles,  blogs  and  other
relevant content, all generated by GrowGeneration’s internal staff, which we call our “Grow Pros”. The GrowGeneration customers are able to shop and order online 24/7 and,
choose to receive products delivered directly to their grow operations, or for pick up at one of the GrowGeneration retail stores. In addition, customers may simply use our site
as a resource and shop with our Grow Pros at one of our retail locations. Google advertising, social media and in store advertising are the primary advertising tools we use to
drive traffic to www.growgeneration.com.

Acquisitions

On  January  26,  2019, the Company entered into an asset purchase agreement through its wholly-owned subsidiary, GrowGeneration California Corp., to purchase the assets
from Palm Springs Hydroponics, Inc. located in Palm Springs, California. In connection with the purchase of the assets, the Company also entered into a commercial lease
agreement with a term of five years and three months, effective from February 7, 2019 to April 30, 2024, to rent the premises where the assets were located to open a new store.

On January 26, 2019, the Company entered into another asset purchase agreement through its wholly-owned subsidiary, GrowGeneration Nevada Corp., to purchase the assets
from Reno Hydroponics, Inc. located in Reno, Nevada. In connection with the purchase of the assets, the Company also entered into a one-year commercial lease agreement,
effective from February 1, 2019 to January 31, 2020, to rent the premises where the assets were located to open a new store.

3

 
 
 
 
 
 
 
 
 
 
 
 
 
 
On November 28, 2018, the Company entered into an asset purchase agreement through its wholly-owned subsidiary, GrowGeneration Pueblo Corp., to purchase the assets of
Chlorophyll, Inc., located in Denver, Colorado. In connection with the purchase of the assets, the Company also entered into a five-year commercial lease agreement, effective
from January 21, 2019, to rent the premises where the assets are located to open a new store.

On August  30,  2018, the  Company  entered  into  an  asset  purchase  agreement,  amended  on  September  14,  2018,  with  Virgus,  Inc.  d/b/a/  Heavy  Gardens,  an  online  store  of
hydroponic and garden supplies (“Heavy Gardens”) to purchase the assets of Heavy Gardens through its wholly-owned subsidiary, GrowGeneration HG Corp. The closing of
the asset purchase took place on September 14, 2018.

On June 28, 2018, the Company entered into a restated and amended asset purchase agreement to purchase the assets of a retail hydroponic store, Santa Rosa Hydroponics &
Grower Supply Inc., located in Santa Rosa, California. On July 13, 2018, the parties entered into an amendment to the purchase agreement and conducted the closing of the asset
purchase. In connection with the purchase of the assets, the Company also entered into a commercial lease agreement, effective from July 14, 2018 to July 13, 2023, to rent the
premises where the assets were located to open the new store.

On April 12, 2018, the Company entered into an asset purchase agreement through its wholly-owned subsidiary, GrowGeneration Michigan Corp., to purchase substantially all
of the assets of Superior Growers Supply, Inc.’s business located in Michigan. In connection with the purchase of the assets, the Company also entered into a commercial lease,
effective from April 12, 2018 to April 11, 2023, to rent the premises where a part of the assets are located. The Company entered into two additional leases. Following this
acquisition, the Company opened three stores in the state of Michigan.

On December 22, 2017, the Company entered into an asset purchase agreement to purchase all of the assets of a retail hydroponic store, East Coast Hydroponic Warehouse,
located  in  Warwick,  RI.  The  closing  of  the  asset  purchase  took  place  on  January  23,  2018.  In  connection  with  the  purchase  of  the  assets,  the  Company  also  entered  into  a
commercial lease, to be effective from January 24, 2018 to January 23, 2023, to rent the premises where the assets were located to open the new store.

On  October  25,  2017,  the  Company  entered  into  an  asset  purchase  agreement  through  GrowGeneration  California  to  purchase  all  of  the  assets  of  a  retail  hydroponic  store,
Humboldt Depot, located in Arcata, CA. The closing of the asset purchase took place on January 30, 2018. In connection with the purchase of the assets, the Company also
entered into two commercial leases, to be effective from February 1, 2018 to January 31, 2021, to rent the premises where the assets were located to open the new store.

Seasonality

Our business is subject to seasonal influences. Generally, our highest volume of sales occurs in our second and third fiscal quarter, and the lowest volume occurs during our first
or fourth fiscal quarter. 

Competition

The markets in which we sell our products are highly competitive. Our key competitors include many local and national vendors of gardening supplies, local product resellers of
hydroponic and other specialty growing equipment, as well as online product resellers and large online marketplaces such as Amazon.com and eBay. Our industry is a highly
fragmented industry with over 1,000 retail outlets throughout the U.S. We compete with companies that have greater capital resources, facilities and diversity of product lines.
Our  competitors  may  also  introduce  new  hydroponic  growing  equipment,  manufacturers  may  sell  equipment  direct  to  consumers,  and  our  distributers  could  cease  sales  of
product to us.

Notwithstanding the foregoing, we do believe that our pricing, inventory and product availability and overall customer service provide us with the ability to compete in this
marketplace. In addition, as we increase our number of stores and inventory per store, we expect to be able to purchase larger amounts of inventory at lower volume sale prices,
which we expect will enable us to price competitively and deliver the products that our customers are seeking. We compete on supply chain competency, field sales support, in-
store sales support, the strength of our relationships with major manufacturers, distributors and advertising, that as we expand our national brand with operations, in multiple
states, we will be able to retain and acquire customers for our products

Based on our knowledge and communication with our suppliers, we do not believe our suppliers sell directly to the retail market or our customers.

4

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Intellectual Property and Proprietary Rights

Our intellectual property consists of our brands and their related trademarks, domain names and websites, customer lists and affiliations, product know-how and technology, and
marketing  intangibles.  We  also  hold  rights  to  website  addresses  related  to  our  business  including  websites  that  are  actively  used  in  our  day-to-day  business  such  as
www.GrowGeneration.com. We own the federally registered trademark for “GrowGeneration®” “Where the Pros Go to Grow®” and HeavyGardens®.  In addition, we own
several trademarks acquired March 2019 as detailed previously under the caption Products.

Government Regulation

We sell products, including hydroponic gardening products, that end users may purchase for use in new and emerging industries or segments, including the growing of cannabis,
that  may  not  grow  or  achieve  market  acceptance  in  a  manner  that  we  can  predict.  The  demand  for  these  products  depends  on  the  uncertain  growth  of  these  industries  or
segments. 

In addition, we sell products that end users may purchase for use in industries or segments, including the growing of cannabis, that are subject to varying, inconsistent, and
rapidly changing laws, regulations, administrative practices, enforcement approaches, judicial interpretations, and consumer perceptions.  For example, certain countries and 33
U.S. states have adopted frameworks that authorize, regulate, and tax the cultivation, processing, sale, and use of cannabis for medicinal and/or non-medicinal use, while the
U.S. Controlled Substances Act and the laws of other U.S. states prohibit growing cannabis.

Our gardening products, including our hydroponic gardening products, are multi-purpose products designed and intended for growing a wide range of plants and are purchased
by cultivators who may grow any variety of plants, including cannabis.  Although the demand for our products may be negatively impacted depending on how laws, regulations,
administrative practices, enforcement approaches, judicial interpretations, and consumer perceptions develop, we cannot reasonably predict the nature of such developments or
the effect, if any, that such developments could have on our business.

Employees

As of December 31, 2018, we had 90 full time employees and11part-time employees. No employees are subject to collective bargaining agreements.

Principal Offices

Our principal offices are located at 1000 W Mississippi Ave., Denver, CO 80223. As of December 31, 2018, for both stores and warehouses, we leased six (6) facilities in the
State of Colorado, eight (8) in the State of California, one (1) in the State of Nevada, one (1) in the State of Washington, one (1) in the State of Rhode Island, one (1) in the State
of Oklahoma and three (3) in the State of Michigan for our retail operations.

5

 
 
 
 
 
 
 
 
 
  
 
 
 ITEM 1A. RISK FACTORS

The risks and uncertainties described below could materially and adversely affect our business, financial condition and results of operations and could cause actual results to
differ materially from our expectations and projections. You should read these Risk Factors in conjunction with “Management’s Discussion and Analysis of Financial Condition
and Results of Operations” in Item 7 and our Consolidated Financial Statements and related notes in Item 8. There also may be other factors that we cannot anticipate or that
are not described in this report generally because we do not currently perceive them to be material. Those factors could cause results to differ materially from our expectations.

We face intense competition that could prohibit us from developing or increasing our customer base and generating revenue.

The  industry  within  which  we  compete  is  highly  competitive.  We  compete  with  companies  that  have  greater  capital  resources,  facilities  and  diversity  of  product  lines.  We
compete in the specialty gardening industry, selling hydroponic and organic nutrients, soils and other gardening related products. Additionally, if demand for our hydroponic
growing  equipment  and  products  continues  to  grow,  we  expect  many  new  competitors  to  enter  the  market,  as  there  are  no  significant  barriers  to  retail  sales  of  hydroponic
growing equipment and related gardening products. More established gardening companies with much greater financial resources which do not currently compete with us may
be able to easily adapt their existing operations to sales of hydroponic growing equipment. Due to this competition, there is no assurance that we will not encounter difficulties in
increasing revenues and maintaining market share. In addition, increased competition may lead to reduced prices and/or margins for products we sell. Our competitors may also
introduce new hydroponic growing equipment, manufacturers may sell equipment direct to consumers, and our distributers could cease sales of product to us.

If we need additional capital to fund our operations, we may not be able to obtain sufficient capital and may be forced to limit the scope of our operations.

Our capital needs will depend on numerous factors, including (i) our profitability; (ii) the release of competitive products by our competition; (iii) the level of our investment in
sales and marketing; and (iv) new store openings and or acquisitions. We cannot assure you that we will be able to obtain capital in the future to meet our needs. If we cannot
obtain additional funding, we may be required to: (i) limit our expansion; (ii) limit our marketing efforts; and (iii) decrease or eliminate capital expenditures. Such reductions
could materially adversely affect our business and our ability to compete. Moreover, even if we do find a source of additional capital, we may not be able to negotiate terms and
conditions for receiving the additional capital that are favorable to us. In addition, any future capital investments could dilute or otherwise materially and adversely affect the
holdings or rights of our existing shareholders.

Our business depends substantially on the continuing efforts of our executive officers and our business may be severely disrupted if we lose their services.

Our future success depends substantially on the continued services of our executive officers, especially our Chief Executive Officer, Darren Lampert, our President, Michael
Salaman, our Chief Operating Officer, Joseph Prinzivalli and our Chief Financial Officer, Monty Lamirato. We do not maintain key man life insurance on any of our executive
officers and directors. If one or more of our executive officers are unable or unwilling to continue in their present positions, we may not be able to replace them readily, if at all.
Therefore, our business may be severely disrupted, and we may incur additional expenses to recruit and retain new officers.

If we are not successful in attracting and retaining highly qualified personnel, we may not be able to successfully implement our business strategy.

Our  ability  to  compete  in  the  highly  competitive  hydroponics  and  gardening  industry  depends  in  large  part  upon  our  ability  to  attract  highly  qualified  managerial  and  sales
personnel. In order to induce valuable employees to come and work for us or to remain with us, we intend to provide employees with stock options that vest over time. The
value to employees of stock options that vest over time will be significantly affected by movements in our stock price that we will not be able to control and may at any time be
insufficient to counteract more lucrative offers from other companies. Our success also depends on our ability to continue to attract, retain and motivate highly skilled junior,
mid-level, and senior personnel.

6

 
 
 
 
 
 
 
 
 
 
 
 
In order to increase our sales and marketing infrastructure, we will need to grow the size of our organization, and we may experience difficulties in managing this growth.

As  we  continue  to  work  to  open  and/or  acquire  additional  retail  store  locations,  we  will  need  to  expand  the  size  of  our  employee  base  for  managerial,  operational,  sales,
marketing, financial and other resources. Future growth would impose significant added responsibilities on members of management, including the need to identify, recruit,
maintain, motivate and integrate additional employees. In addition, our management may have to divert a disproportionate amount of its attention away from our day-to-day
activities and devote a substantial amount of time to managing these growth activities. Our future financial performance and our ability to continue to grow our operation and
compete in the hydroponics industry effectively will depend, in part, on our ability to effectively manage any future growth.

Litigation may adversely affect our business, financial condition and results of operations.

From time to time in the normal course of our business operations, we may become subject to litigation that may result in liability material to our financial statements as a whole
or  may  negatively  affect  our  operating  results  if  changes  to  our  business  operation  are  required.  The  cost  to  defend  such  litigation  may  be  significant  and  may  require  a
diversion of our resources. There also may be adverse publicity associated with litigation that could negatively affect customer perception of our business, regardless of whether
the allegations are valid or whether we are ultimately found liable. As a result, litigation may adversely affect our business, financial condition and results of operations.

We may not obtain insurance coverage to adequately cover all significant risk exposures.

We will be exposed to liabilities that are unique to the products we provide. We currently maintain property and casualty, automobile, and business interruption insurance and
there can be no assurance that we will acquire or maintain insurance for certain risks, that the amount of our insurance coverage will be adequate to cover all claims or liabilities,
or  that  we  will  not  be  forced  to  bear  substantial  costs  resulting  from  risks  and  uncertainties  of  business.  It  is  also  not  possible  to  obtain  insurance  to  protect  against  all
operational  risks  and  liabilities.  The  failure  to  obtain  adequate  insurance  coverage  on  terms  favorable  to  us,  or  at  all,  could  have  a  material  adverse  effect  on  our  business,
financial condition and results of operations.

Federal practices could change with respect to providers of equipment potentially usable by participants in the medical cannabis industry, which could adversely impact us.

If the federal government were to change its practices or were to expend its resources attacking providers of equipment that could be usable by participants in the medical or
recreational cannabis industry, such action could have a materially adverse effect on our operations, our customers, or the sales of our products.

Cannabis remains illegal under federal law and a change in federal enforcement practices could significantly and negatively affect our business indirectly.

State laws legalizing medicinal and adult cannabis use are in conflict with the Federal Controlled Substances Act, which classifies cannabis as a Schedule-I controlled substance
and  makes  cannabis  use  and  possession  illegal  on  a  national  level.  The  United  States  Supreme  Court  has  ruled  that  the  Federal  government  has  the  right  to  regulate  and
criminalize  cannabis,  even  for  medical  purposes,  and  thus  Federal  law  criminalizing  the  use  of  cannabis  preempts  state  laws  that  legalize  its  use.  While  the  prior  Obama
Administration  had  effectively  stated  that  it  was  not  an  efficient  use  of  resources  to  direct  Federal  law  enforcement  agencies  to  prosecute  those  lawfully  abiding  by  state-
designated laws allowing the use and distribution of medical and recreational cannabis, on January 4, 2018, the United States Attorney General announced the rescission of the
Obama Administration’s policy, which indirectly negatively impacted our business.

7

 
 
 
 
 
 
 
 
 
 
 
 
Continued  legislative  authorization  of  cannabis  at  the  state  level  is  uncertain,  and  slow  or  halt  use  of  cannabis  caused  by  state  legislation  would  negatively  impact  our
business. 

Our products are sold to growers of various crops, including cannabis. Disruption to the cannabis industry could cause some potential customers to be more reluctant to invest in
growing equipment, including equipment we sell. Currently, 34 states and the District of Columbia allow its citizens to use medical cannabis. Additionally, Alaska, California,
Colorado, Maine, Massachusetts, Michigan, Nevada, Oregon, Vermont and Washington, and the District of Columbia have legalized cannabis for adult recreational use, and
additional  recreational  measures  are  expected  to  be  pursued  by  other  states  in  the  future.  Continued  development  of  the  cannabis  industry  is  dependent  upon  continued
legislative  authorization  of  cannabis  at  the  state  level. Any  number  of  factors  could  slow  or  halt  progress  in  this  area.  Further,  progress  in  the  cannabis  industry,  while
encouraging, is not assured. While there may be ample public support for legislative action, numerous factors impact the legislative process. Any one of these factors could
slow or halt use of cannabis, which would negatively impact our business.

Our past private placements were made pursuant to an exemption from registration.

Since  2014,  various  private  placements  conducted  by  the  Company  were  made  in  reliance  upon  the  so-called  “private  placement”  exemption  from  registration  with  the
Securities and Exchange Commission (the “SEC”) provided by Sections 4(a)(2) of the 1933 Securities Act, by Regulation D, Rule 506 adopted there under, and the exemptions
from registration provided by the Blue-Sky laws of states in which our securities are offered. However, reliance upon these exemptions is highly technical and should not be
viewed as a guarantee that such exemptions are indeed available. If for any reason the private placement exemption is not available for past private placements and no other
exemption from registration is found to be available, the sale of the securities in such private placements would be deemed to have been made in violation of the applicable
laws, thus requiring registration of those securities. As a remedy for such a violation, each investor would have the right to rescind its purchase and to have its full investment
returned. If an investor requests return of its investment, it is possible that funds would not be available to us for that purpose, and that liquidation of us may be required. Any
refunds made would reduce funds available to us for our operations. A significant number of requests for rescission would probably leave us without funds sufficient to respond
to such requests or to proceed successfully with its activities.

There are a significant number of shares of common stock eligible for sale, which could depress the market price of such shares.

Our Registration Statement on Form S-1 has registered a total of 2,123,911 shares of our common stock available for sale in the public market. The availability of such a large
number of shares of common stock for sale in the public market could harm the market price of the stock. Further, additional shares may be offered from time to time in the
open market pursuant to Rule 144, and these sales may have a depressive effect as well.

We are under the obligation to repay our convertible promissory notes upon maturity.

On January 17, 2018, the Company completed a private placement of units of its securities and raised gross proceeds of $9,000,000 from certain accredited investors in the
offering. Each unit consists of (i) a .1% unsecured convertible promissory note of the principal amount of $250,000, and (ii) a 3-year warrant entitling the holder to purchase
37,500 shares of Common Stock, at a price of $.01 per share or through cashless exercise. The principal and interest of the promissory notes will be due and payable by the
Company in three years from the date of issuance. Inability to repay the promissory notes on maturity, if the promissory notes are neither converted nor extended, will result in
the financial condition of the Company to be materially adversely affected.

The promissory notes are convertible into shares of the Company’s Common Stock at the holders’ option at $3 per share. If a large number of holders choose to convert their
promissory notes, it may cause substantial dilution on other shareholders’ ownership of the Company’s securities.

During  the  year  ended  December  31,  2018,  the  principal  amount  of  the  promissory  notes  and  accrued  interest  in  the  total  amount  of  $5,927,677,  net  of  unamortized  debt
discount of $2,305,746, was converted into 2,013,294 shares of common stock at the conversion rate of $3.00 per share. At December 31, 2018, the remaining principal amount
of the promissory notes totaled $3,075,000, which is convertible into a large number of shares of our common stock.

If our existing stockholders sell substantial amounts of our common stock in the public market, or if the public perceives that such sales could occur, this could have an adverse
impact on the market price of our common stock, even if there is no relationship between such sales and the performance of our business.

8

 
 
 
 
 
 
 
 
 
 
 
 
 
If product liability lawsuits are brought against us, we may incur substantial liabilities.

We face a potential risk of product liability as a result of any of the products that we offer for sale. For example, we may be sued if any product we sell allegedly causes injury
or  is  found  to  be  otherwise  unsuitable  during  product  testing,  manufacturing,  marketing  or  sale. Any  such  product  liability  claims  may  include  allegations  of  defects  in
manufacturing, defects in design, a failure to warn of dangers inherent in the product, negligence, strict liability and a breach of warranties. Claims could also be asserted under
state consumer protection acts. If we cannot successfully defend ourselves against product liability claims, we may incur substantial liabilities. Even successful defense would
require significant financial and management resources. Regardless of the merits or eventual outcome, liability claims may result in:

●

●

●

●

●

●

●

decreased demand for products that we may offer for sale;

injury to our reputation;

costs to defend the related litigation;

a diversion of management’s time and our resources;

substantial monetary awards to trial participants or patients;

product recalls, withdrawals or labeling, marketing or promotional restrictions; and

a decline in our stock price. 

We  do  not  maintain  any  product  liability  insurance.  Our  inability  to  obtain  and  retain  sufficient  product  liability  insurance  at  an  acceptable  cost  to  protect  against  potential
product liability claims could prevent or inhibit the commercialization of products we developed. Even if we obtain product liability insurance in the future, we may have to pay
amounts awarded by a court or negotiated in a settlement that exceed our coverage limitations or that are not covered by our insurance, and we may not have, or be able to
obtain, sufficient capital to pay such amounts.

We may acquire businesses or products, or form strategic alliances, in the future, and we may not realize the benefits of such acquisitions.

We may acquire additional businesses or products, form strategic alliances or create joint ventures with third parties that we believe will complement or augment our existing
business. If we acquire businesses with promising markets or products, we may not be able to realize the benefit of acquiring such businesses if we are unable to successfully
integrate them with our existing operations and company culture. We may encounter numerous difficulties in developing, manufacturing and/or marketing any new products
resulting from a strategic alliance or acquisition that delay or prevent us from realizing their expected benefits or enhancing our business. We cannot assure you that, following
any such acquisition, we will achieve the expected synergies to justify the transaction.

Risks Related to Our Common Stock

Our officers and directors will control our company for the foreseeable future, including the outcome of matters requiring stockholder approval.

At of the date hereof, our officers and directors collectively beneficially own approximately 10.49% of our outstanding shares of Common Stock on a primary basis and 13.40%
of our outstanding shares in Common Stock if they exercise all their options and warrants. Certain of these individuals also have significant control over our business, policies
and affairs as officers or directors of our company. Therefore, you should not invest in reliance on your ability to have any control over our Company.

Limited public market for our common stock currently exists, and an active trading market may not develop or be sustained.

As we are in our early stages, an investment in our company will likely require a long-term commitment, with no certainty of return. The Company’s common stock started
trading on the OTCQB Marketplace on November 11, 2016 and started trading on the OTCQX Best Market on October 10, 2017. There is currently a limited public market for
our common stock and there is no guarantee that any sustained trading market will develop in the near future or at all. In the absence of an active trading market:

●

investors may have difficulty buying and selling or obtaining market quotations;

● market visibility for shares of our common stock may be limited; and

●

a lack of visibility for shares of our common stock may have a depressive effect on the market price for shares of our common stock. 

9

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The market price of our common stock may be significantly volatile.

The market price for our common stock may be volatile and subject to wide fluctuations in response to factors including the following:

●

●

●

●

●

actual or anticipated fluctuations in our quarterly or annual operating results;

changes in financial or operational estimates or projections;

conditions in markets generally;

changes in the economic performance or market valuations of companies similar to ours; and

general economic or political conditions in the United States or elsewhere. 

The securities market has from time to time experienced significant price and volume fluctuations that are not related to the operating performance of particular companies.
These market fluctuations may also materially and adversely affect the market price of shares of our common stock.

Our common stock may be considered a “penny stock,” and thereby be subject to additional sale and trading regulations that may make it more difficult to sell.

The SEC has adopted rules that regulate broker-dealer practices in connection with transactions in penny stocks. Penny stocks are generally equity securities with a price of less
than $5.00 (other than securities registered on certain national securities exchanges or authorized for quotation on certain automated quotation systems, provided that current
price and volume information with respect to transactions in such securities is provided by the exchange or system). The OTCBB and OTCQX Best Market do not meet such
requirements and if the price of our common stock is less than $5.00, our common stock will be deemed penny stocks. The penny stock rules require a broker-dealer, prior to a
transaction in a penny stock not otherwise exempt from those rules, to deliver a standardized risk disclosure document containing specified information. In addition, the penny
stock rules require that prior to effecting any transaction in a penny stock not otherwise exempt from those rules, a broker-dealer must make a special written determination that
the penny stock is a suitable investment for the purchaser and receive (i) the purchaser’s written acknowledgment of the receipt of a risk disclosure statement; (ii) a written
agreement to transactions involving penny stocks; and (iii) a signed and dated copy of a written suitability statement. These disclosure requirements may have the effect of
reducing the trading activity in the secondary market for our common stock, and therefore stock holders may have difficulty selling their shares.  

FINRA sales practice requirements may also limit your ability to buy and sell our common stock, which could depress the price of our shares.

FINRA  rules  require  broker-dealers  to  have  reasonable  grounds  for  believing  that  an  investment  is  suitable  for  a  customer  before  recommending  that  investment  to  the
customer. Prior to recommending speculative low-priced securities to their non-institutional customers, broker-dealers must make reasonable efforts to obtain information about
the customer’s financial status, tax status and investment objectives, among other things. Under interpretations of these rules, FINRA believes that there is a high probability
such speculative low-priced securities will not be suitable for at least some customers. Thus, FINRA requirements make it more difficult for broker-dealers to recommend that
their customers buy our common stock, which may limit your ability to buy and sell our shares, have an adverse effect on the market for our shares, and thereby depress our
share price.

Our shareholders may face significant restrictions on the resale of their shares due to state “blue sky” laws.

Each state has its own securities laws, often called “blue sky” laws, which (1) limit sales of securities to a state’s residents unless the securities are registered in that state or
qualify for an exemption from registration, and (2) govern the reporting requirements for broker-dealers doing business directly or indirectly in the state. Before a security is
sold in a state, there must be a registration in place to cover the transaction, or it must be exempt from registration. The applicable broker-dealer must also be registered in that
state.

We do not know whether our securities will be registered or exempt from registration under the laws of any state. A determination regarding registration will be made by those
broker-dealers, if any, who agree to serve as market makers for our common stock. There may be significant state blue sky law restrictions on the ability of investors to sell, and
on purchasers to buy, our securities. The resale market for our common stock could be limited, as the holders of our common stock may be unable to resell their shares without
the significant expense of state registration or qualification.

10

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The shares of our common stock may experience substantial dilution by exercises of outstanding warrants and options.

As of the date hereof, we had outstanding warrants to purchase an aggregate of 3,643,250 shares of our common stock at a weighted average exercise price of $1.75 per share,
and options to purchase an aggregate of 1,525,500 shares of our common stock (out of which 1,093,831 are vested as of this date) at a weighted average exercise prices of $1.87
per share. The exercise of such outstanding options and warrants will result in substantial dilution of your investment. In addition, our shareholders may experience additional
dilution if we issue common stock in the future. Any of such dilution may have adverse effect on the price of our common stock.  

We are an “emerging growth company,” and will be able take advantage of  reduced  disclosure  requirements  applicable  to  “emerging  growth  companies,”  which  could
make our common stock less attractive to investors.

We are an “emerging growth company,” as defined in the Jumpstart Our Business Startups Act of 2012, or JOBS Act, and, for as long as we continue to be an “emerging growth
company,”  we  intend  to  take  advantage  of  certain  exemptions  from  various  reporting  requirements  applicable  to  other  public  companies  but  not  to  “emerging  growth
companies,” including, but not limited to, not being required to comply with the auditor attestation requirements of Section 404 of the Sarbanes-Oxley Act, reduced disclosure
obligations regarding executive compensation in our periodic reports and proxy statements, and exemptions from the requirements of holding a nonbinding advisory vote on
executive compensation and stockholder approval of any golden parachute payments not previously approved. We could be an “emerging growth company” for up to five years,
or until the earliest of (i) the last day of the first fiscal year in which our annual gross revenues exceed $1 billion, (ii) the date that we become a “large accelerated filer” as
defined in Rule 12b-2 under the Exchange Act, which would occur if the market value of our common stock that is held by non-affiliates exceeds $700 million as of the last
business day of our most recently completed second fiscal quarter, or (iii) the date on which we have issued more than $1 billion in non-convertible debt during the preceding
three year period. We cannot predict if investors will find our common stock less attractive if we choose to rely on these exemptions. If some investors find our common stock
less attractive as a result of any choices to reduce future disclosure, there may be a less active trading market for our common stock and our stock price may be more volatile.

There may be limitations on the effectiveness of our internal controls, and a failure of our control systems to prevent error or fraud may materially harm our company.

Proper systems of internal controls over financial accounting and disclosure are critical to the operation of a public company. Management regularly reviews and updates our
internal controls, disclosure controls and procedures, and corporate governance policies and procedures.

Moreover, we do not expect that disclosure controls or internal control over financial reporting, even if established, will prevent all error and all fraud. A control system, no
matter how well designed and operated, can provide only reasonable, not absolute, assurance that the control system’s objectives will be met. Further, the design of a control
system must reflect the fact that there are resource constraints and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all
control systems, no evaluation of controls can provide absolute assurance that all control issues and instances of fraud, if any, have been detected. Failure of our control systems
to prevent error or fraud could materially adversely impact us.

 ITEM 1B. UNRESOLVED STAFF COMMENTS

None.

11

 
 
 
 
 
 
 
 
 
 
 
 ITEM 2. PROPERTIES

Description of Property

Our principal offices are located at 1000 W Mississippi Ave., Denver, CO 80223. As of December 31, 2018, for both stores and warehouses, we leased six (6) facilities in the
State of Colorado, eight (8) in the State of California, one (1) in the State of Nevada, one (1) in the State of Washington, one (1) in the State of Rhode Island, one (1) in the State
of Oklahoma and three (3) in the State of Michigan for our retail operations. Information relating to our stores is set forth in the table below:

Colorado
California
Nevada
Washington
Rhode Island
Michigan
Oklahoma

 ITEM 3. LEGAL PROCEEDINGS

Number of 
Locations
6
8
1
1
1
3
1

Square feet
2,000-12,500
2,625-8,000
8,800
3,200
9,000
5,300-11,000
9,800

Lease Expiration Dates
April 2019 to October 2022
May 2020 to February 2022
February 2022
April 2020
January 2023
March 2023 to September 2023
September 2023

There  are  no  current,  past,  pending  or  threatened  legal  proceedings  or  administrative  actions  either  by  or  against  the  issuer  that  could  have  a  material  effect  on  the  issuer’s
business, financial condition, or operations.

 ITEM 4. MINE SAFETY DISCLOSURES

Not applicable.

12

 
 
 
 
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
 PART II

  ITEM  5.  MARKET  FOR  REGISTRANT’S  COMMON  EQUITY,  RELATED  STOCKHOLDER  MATTERS  AND  ISSUER  PURCHASES  OF  EQUITY
SECURITIES

MARKET INFORMATION

We  received  approval  from  the  OTCQB  Market  to  trade  our  common  stock,  par  value  $.001  per  share  (the  “Common  Stock”)  under  the  ticker  symbol  of  “GRWG”  as  of
October  19,  2016,  and,  commenced  trading  on  November  11,  2016.    On  October  10,  2017,  the  Common  Stock  started  trading  on  OTCQX  Best  Market.  There  is  currently
limited trading volume for our Common Stock and there is no guarantee that any sustained trading market will develop in the future.

The following table sets forth, for each quarter for the years ended December 31, 2018 and 2017, the reported high and low bid prices of our Common Stock.

Quarter Ended

December 31, 2018
September 30, 2018
June 30, 2018
March 31, 2018
December 31, 2017
September 30, 2017
June 30, 2017
March 31, 2017

High Bid

Low Bid

  $
  $
  $
  $
  $
  $
  $
  $

4.05    $
5.07    $
5.49    $
9.94    $
4.23    $
2.13    $
2.35    $
2.60    $

2.05 
3.41 
3.10 
3.00 
1.60 
1.50 
1.73 
1.50 

Future sales of substantial amounts of our shares in the public market could adversely affect market prices prevailing from time to time and could impair our ability to raise
capital through the sale of our equity securities.

HOLDERS

The  approximate  number  of  stockholders  of  record  as  of  December  31,  2018  was  101.    The  number  of  stockholders  of  record  does  not  include  beneficial  owners  of  our
Common Stock, whose shares are held in the names of various dealers, clearing agencies, banks, brokers and other fiduciaries.

DIVIDEND POLICY

We have never paid any cash dividends on our Common Stock. We anticipate that we will retain funds and future earnings to support operations and to finance the growth and
development of our business. Therefore, we do not expect to pay cash dividends in the foreseeable future. Any future determination to pay dividends will be at the discretion of
our board of directors and will depend on our financial condition, results of operations, capital requirements and other factors that our board of directors deems relevant. In
addition, the terms of any future debt or credit financings may preclude us from paying dividends.

RECENT SALES OF UNREGISTERED SECURITIES

2018 Private Placement

On  January  17,  2018,  the  Company  completed  a  private  placement  of  a  total  of  36  units  of  its  securities  at  the  price  of  $250,000  per  unit.  Each  unit  consists  of  (i)  a  .1%
unsecured convertible promissory note of the principal amount of $250,000, and (ii) a 3-year warrant entitling the holder to purchase 37,500 shares of Common Stock, at a price
of $.01 per share or through cashless exercise. The Company raised gross proceeds of $9,000,000 from 23 accredited investors in the offering. 

On  May  9,  2018,  the  Company  completed  a  private  placement  of  a  total  of  33.33  units  of  its  securities  at  a  price  of  $300,000  per  unit  to  3  accredited  investors.  Each  unit
consists of (i) 100,000 share of the Company’s Common Stock and (ii) 50,000 3-year warrant to purchase one share of Common Stock at an exercise price of $.35 per share.
The Company raised an aggregate of $10,000,000 gross proceeds in the offering.

13

 
 
 
 
 
 
 
 
   
 
 
 
 
     
 
 
 
 
 
 
 
 
 
 
 
2017 Private Placements

On March 10, 2017, the Company completed a private placement of a total of 825,000 units of its securities to 4 accredited investors. Each unit consists of (i) one share of the
Company’s Common Stock and (ii) one 5-year warrant to purchase one share of Common Stock at an exercise price of $2.75 per share. The Company raised an aggregate of
$1,650,000 gross proceeds in the offering.

On  May  16,  2017,  the  Company  completed  a  private  placement  of  a  total  of  1,000,000  units  of  its  securities  to  27  accredited  investors  through  GVC  Capital  LLC  (“GVC
Capital”) as its placement agent. Each unit consists of (i) one share of the Company’s Common Stock and (ii) one 5-year warrant to purchase one share of Common Stock at an
exercise price of $2.75 per share. The Company raised an aggregate of $2,000,000 gross proceeds in the offering. The Company paid GVC Capital total compensation for its
services, (i) for a price of $100, 5-year warrants to purchase 75,000 shares at $2.00 per share and 5-year warrants to purchase 75,000 shares at $2.75 per share, (ii) a cash fee of
$150,000, (iii) a non-accountable expense allowance of $60,000, and (iv) a warrant exercise fee equal to 3% of all sums received by the Company from the exercise of 750,000
warrants (not including 250,000 warrants issued to one investor) when they are exercised.

2016 Private Placements

On April 29, 2016, the Company completed a private placement to which it sold 890,714 units to 10 accredited investors at a price of $.70 per unit, with each unit consisting of
one  share  of  common  stock  and  one  warrant  to  purchase  one  share  of  Common  Stock  at  an  exercise  price  of  $.70  per  share.  The  warrants  have  a  five-year  life  for  gross
proceeds of $623,500. We paid Cavu, our placement agent, a total compensation for its services of (i) five-year warrants to purchase 50,000 shares of our Common Stock, at an
exercise price equal to $0.70 per share; and (ii) 50,000 shares of our Common Stock.

On October 6, 2016, the Company completed a private placement of a total of 1,000,000 units of its securities sold to 8 accredited investors at a price of $0.70 per unit. Each
unit consists of one share of Common Stock and one 5-year warrant to purchase one share of Common Stock at an exercise price of $0.70 per share. The Company raised an
aggregate of $700,000 gross proceeds in the offering. The Company agreed to pay Cavu a cash fee of $22,050 and five-year warrants to purchase 31,500 shares of Common
Stock, at an exercise price equal to $0.70 per share, on proceeds of $315,000 raised by Cavu in connection with this offering.

14

 
 
 
 
 
 
 
 
Stock Options and Stock Awards

The Company has a 2014 Equity Compensation Plan and a 2018 Equity Compensation Plan.

From inception to December 31, 2018, we have granted stock options under our 2014 Equity Compensation Plan to purchase an aggregate of 2,238,500 shares at exercise prices
ranging  from  $0.60  to  $5.11  per  share.  Of  the  total  options  granted  as  of  December  31,  2018,  1,068,333  have  been  exercised  and  174,667  have  been  forfeited,  resulting  in
1,534,000 options outstanding. In addition, as of December 31, 2018, 375,000 stock awards have been issued under our 2014 Equity Compensation Plan.

From inception to December 31, 2018, we have granted stock options under our 2018 Equity Compensation Plan to purchase an aggregate of 281,500 shares at exercise prices
ranging from $2.25 to $3.59 per share. No options have been exercised or forfeited under the 2018 Equity Compensation Plan. In addition, as of December 31, 2018, 9,500
stock awards have been issued under our 2018 Equity Compensation Plan.

PENNY STOCK REGULATION

Shares of our Common Stock is subject to rules adopted the SEC that regulate broker-dealer practices in connection with transactions in “penny stocks.”  Penny stocks are
generally equity securities with a price of less than $5.00 (other than securities registered on certain national securities exchanges or quoted on the NASDAQ system, provided
that current price and volume information with respect to transactions in those securities is provided by the exchange or system).  The penny stock rules require a broker-dealer,
prior  to  a  transaction  in  a  penny  stock  not  otherwise  exempt  from  those  rules,  deliver  a  standardized  risk  disclosure  document  prepared  by  the  SEC,  which  contains  the
following:

●

●

●

●

●

●

a description of the nature and level of risk in the market for penny stocks in both public offerings and secondary trading;

a description of the broker’s or dealer’s duties to the customer and of the rights and remedies available to the customer with  respect to violation to such duties or other
requirements of securities’ laws; 

a brief, clear, narrative description of a dealer market, including “bid” and “ask” prices for penny stocks and the significance of the spread between the “bid” and “ask”
price;

a toll-free telephone number for inquiries on disciplinary actions;

definitions of significant terms in the disclosure document or in the conduct of trading in penny stocks; and

such other information and is in such form (including language, type, size and format), as the SEC shall require by rule or regulation. 

15

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Prior to effecting any transaction in penny stock, the broker-dealer also must provide the customer the following:

●

●

●

the bid and offer quotations for the penny stock;

the compensation of the broker-dealer and its salesperson in the transaction;

the number of shares to which such bid and ask prices apply, or other comparable information relating to the depth and liquidity of the market for such stock; and

● monthly account statements showing the market value of each penny stock held in the customer’s account. 

In  addition,  the  penny  stock  rules  require  that  prior  to  a  transaction  in  a  penny  stock  not  otherwise  exempt  from  those  rules,  the  broker-dealer  must  make  a  special  written
determination that the penny stock is a suitable investment for the purchaser and receive the purchaser’s written acknowledgment of the receipt of a risk disclosure statement, a
written agreement to transactions involving penny stocks, and a signed and dated copy of a written suitability statement.  These disclosure requirements may have the effect of
reducing the trading activity in the secondary market for a stock that becomes subject to the penny stock rules.  Holders of shares of our Common Stock may have difficulty
selling those shares because our Common Stock will probably be subject to the penny stock rules.

 ITEM 6. SELECTED FINANCIAL DATA

Not applicable.

 ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATION

The following discussion and analysis of our financial condition and results of operations should be read together with our financial statements and the related notes and the
other financial information included elsewhere in this report. This discussion contains forward-looking statements that involve risks and uncertainties. Our actual results could
differ  materially  from  those  anticipated  in  these  forward-looking  statements  as  a  result  of  various  factors,  including  those  discussed  below  and  elsewhere  in  this  report,
particularly those under “Risk Factors.” Dollars in tabular format are presented in thousands, except per share data, or otherwise indicated.

OVERVIEW

GrowGeneration Corp. (“GrowGeneration, together with all of its wholly- subsidiaries or the “Company”) was incorporated in Colorado in 2014 to build a national chain of
hydroponic equipment and supply garden centers in the U.S. Today, GrowGeneration is a leading marketer and distributor of nutrients, growing media, advanced indoor garden,
lighting and ventilation systems and accessories for hydroponic gardening. As of December 31, 2018, we have grown into a chain of eighteen (18) retail hydroponic/garden
centers, in 7 states, with five (5) located in Colorado, six (6) in California, one (1) in Nevada, one (1) in the Washington, one (1) in Rhode Island, one (1) in Oklahoma and three
(3) in Michigan. In the first quarter of 2019, we acquired three (3) new hydroponic stores, one each in California, Colorado and Nevada and we opened new stores in Oklahoma
and Maine. In addition, during the first quarter of 2019, we consolidated two stores both in California and Colorado. GrowGeneration expansion plan includes both acquiring
existing  hydroponic  operations,  as  well  as  opening  up  garden  centers  in  selected  markets.  Our  current  21  stores  are  owned  and  operated  through  seven  wholly-owned
subsidiaries.

GrowGeneration  is  one  of  the  largest  distributors  of  hydroponic  products  in  the  United  States  and  is  engaged  in  the  business  of  marketing  and  distributing  horticultural,
organics, lighting and hydroponics products, including lighting fixtures, nutrients, seeds and growing media, systems, trays, fans, filters, humidifiers and dehumidifiers, timers,
instruments, water pumps, irrigation supplies and hand tools.

Management focuses on a variety of key indicators and operating metrics to monitor the financial condition and performance of the continuing operations of our business. These
metrics include consumer purchases (point-of-sale data), market share, category growth, net sales, gross profit margins, income from operations, net income and earnings per
share. We also focus on measures to optimize cash flow and return on invested capital, including the management of working capital and capital expenditures.

In  2018,  the Company  focused  its  efforts  on  increasing  its  distributions  through  acquisitions  and  opening  of  new  locations.  We  increased  our  store  footprint  from  10  to  21
locations  in  2018.  Sales  more  than  doubled  between  2017  and  2018.  The  Company  acquired  an  e-commerce  operation,  HeavyGardens.com  which  is  the  basis  for  an  omni-
channel  strategy  that  is  being  developed  now  to  enable  e-commerce  at  all  of  the  GrowGeneration  locations.  We  formed  wholly-owned  subsidiary  GrowGeneration  Canada
Corp, GrowGeneration Hemp Corp’s in order to develop supply chain and sales strategies for the value markets, in the U.S and Canada. Furthermore, the Company began its
implementation of an enterprise recourse planning (“ERP“) system which is business process management software that allows an organization to use a system of integrated
applications to manage the business and automate many back office functions related to technology, services and human resources, that has been successfully implemented in
all the operations of the Company in Colorado and Oklahoma.

16

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Capital  raised  in  2018  totaled  $19  million,  which  was  raised  primarily  from  the  3  largest  private  equity  firms,  Gotham  Green  Partners,  Navy  Capital  and  Merida  Capital
Partners. 

On October 19, 2016, the Company was approved to start trading its Common Stock on the OTCQB Marketplace under the ticker symbol of “GRWG”.

On January 30, 2017, the Company entered into a commercial lease to rent certain premises located in Trinidad, Colorado, to be effective from March 1, 2017 to February 28,
2022.  This  7,383  square  feet  premise  is  used  by  the  Company  to  open  a  new  store  to  replace  and  consolidate  its  existing  3,000  square  feet  store  in  Trinidad  as  part  of  the
Company’s expansion plan.

On February 1, 2017, the Company entered into a commercial lease to rent certain 12,837 square feet premises located in Denver, Colorado, to be effective from February 1,
2017 to February 1, 2022. The premise is used by the Company for a new retail store, warehouse space and as the Company’s principal offices. 

On February 1, 2017, the Company’s wholly-owned subsidiary, GrowGeneration California Corp. (“GrowGeneration California”) entered into an asset purchase agreement with
an individual to purchase certain assets in connection with a retail hydroponic and garden supply business located in Santa Rosa, CA. The assets subject to the sale under the
asset  purchase  agreement  included  inventories,  fixed  assets,  tangible  personal  property,  intangible  personal  property,  receivables  and  a  custom  list.  In  addition  to  the  cash
consideration for the purchase of such assets, GrowGeneration California also agreed to make certain cash payments and 25,000 shares of Common Stock of the Company to
the  seller  contingent  on  the  achievement  of  revenue  goals  by  the  business  in  2017,  2018  and  2019.  The  closing  of  the  asset  purchase  took  place  on  February  8,  2017.  The
contingent consideration for achieving certain revenue goals in 2017 were achieved and the cash payment of $10,000 and the issuance of 25,000 shares of Common Stock were
issued to the seller.

In connection with the purchase of the assets, GrowGeneration California also entered into a commercial lease, effective from March 1, 2017 to February 28, 2022, to rent the
premises  where  the  former  business  was  located.  In  connection  therewith,  we  closed  our  existing  store  in  Santa  Rosa  and  consolidated  those  operations  with  the
GrowGeneration California operations opened at the new location.

On March 10, 2017, the Company closed a private placement of a total of 825,000 units of the Company’s securities to 4 accredited investors. Each unit consists of (i) one share
of  the  Company’s  Common  Stock  and  (ii)  one  5-year  warrant  to  purchase  one  share  of  Common  Stock  at  an  exercise  price  of  $2.75  per  share.  The  Company  raised  an
aggregate of $1,650,000 gross proceeds in the offering.

On April  25,  2017,  the  Company  entered  into  a  commercial  lease  through  GrowGeneration  California  to  rent  certain  premises  located  in  San  Bernardino,  California,  to  be
effective from May 1, 2017 to May 1, 2020. The premises is used by the Company to operate as a new store.

On May 16, 2017, the Company closed a private placement of a total of 1,000,000 units of its securities to 27 accredited investors through GVC Capital LLC (“GVC Capital”)
as its placement agent. Each unit consists of (i) one share of the Company’s Common Stock and (ii) one 5-year warrant to purchase one share of Common Stock at an exercise
price of $2.75 per share. The Company raised an aggregate of $2,000,000 gross proceeds in the offering. The Company paid GVC Capital total compensation for its services, (i)
for a price of $100, 5-year warrants to purchase 75,000 shares at $2.00 per share and 5-year warrants to purchase 75,000 shares at $2.75 per share, (ii) a cash fee of $150,000,
(iii) a non-accountable expense allowance of $60,000, and (iv) a warrant exercise fee equal to 3% of all sums received by the Company from the exercise of 750,000 warrants
(not including 250,000 warrants issued to one investor) when they are exercised.

On August 15, 2017, the Company entered into a commercial lease to rent certain premises located in Boulder, Colorado, to be effective from September 1, 2017 to August 31,
2019 and opened a new store.

On  September  19,  2017, the  Company entered  into  a  commercial  lease,  effective  from  October  1,  2017  to  November  30,  2021,  to  rent  certain  office  and  warehouse  space
located in North Las Vegas, Nevada, to open its fourteenth store.

Effective as of October 10, 2017, the Company’s Common Stock started trading on OTCQX Best Market. 

On  October  25,  2017,  the  Company  entered  into  an  asset  purchase  agreement  through  GrowGeneration  California  to  purchase  all  of  the  assets  of  a  retail  hydroponic  store,
Humboldt Depot, located in Arcata, CA. The closing of the asset purchase took place on January 30, 2018. In connection with the purchase of the assets, the Company also
entered into two commercial leases, to be effective from February 1, 2018 to January 31, 2021, to rent the premises where the store is located.

On December 22, 2017, the Company entered into an asset purchase agreement to purchase all of the assets of a retail hydroponic store, East Coast Hydroponic Warehouse,
located  in  Warwick,  RI.  The  closing  of  the  asset  purchase  took  place  on  January  23,  2018.  In  connection  with  the  purchase  of  the  assets,  the  Company  also  entered  into  a
commercial lease, to be effective from January 24, 2018 to January 23, 2023, to rent the premises where the store is located.

17

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Effective as of December 31, 2017, we consolidated our store located in Denver north with our Denver south store and warehouse facility we leased on February 1, 2017.

On  January  17,  2018,  the  Company  completed  a  private  placement  of  a  total  of  36  units  of  its  securities  at  the  price  of  $250,000  per  unit.  Each  unit  consists  of  (i)  a  .1%
unsecured convertible promissory note of the principal amount of $250,000, and (ii) a 3-year warrant entitling the holder to purchase 37,500 shares of Common Stock, at a price
of $.01 per share or through cashless exercise. The Company raised gross proceeds of $9,000,000 from 23 accredited investors in the offering.

In April 2018, the Company consolidated its store located in Pueblo West with its Pueblo Downtown store.

On April 12, 2018, the Company entered into an asset purchase agreement through its wholly-owned subsidiary, GrowGeneration Michigan Corp., to purchase substantially all
of the assets of Superior Growers Supply, Inc.’s business located in Michigan. In connection with the purchase of the assets, the Company also entered into a commercial lease,
effective from April 12, 2018 to April 11, 2023, to rent the premises where a part of the assets are located. The Company entered into two additional leases. Following this
acquisition, the Company opened three stores in the state of Michigan.

On May 9, 2018, the Company completed a private placement of a total of 33.33 units of the Company’s securities at the price of $300,000 per unit. Each unit consists of (i)
100,000 shares of the Company’s $.001 par value common stock and (ii) 50,000 3-year warrants, each entitling the holder to purchase one share of the Company’s common
stock, at a price of $.35 per share or through cashless exercise. The Company raised a total of $10,000,000 from three accredited investors.

In May 2018, the Company consolidated its store located in Colorado Springs, CO with our Denver, CO store.

On June 28, 2018, the Company entered into a restated and amended asset purchase agreement to purchase the assets of a retail hydroponic store, Santa Rosa Hydroponics &
Grower Supply Inc., located in Santa Rosa, California. On July 13, 2018, the parties entered into an amendment to the purchase agreement and conducted the closing of the asset
purchase. In connection with the purchase of the assets, the Company also entered into a commercial lease agreement, effective from July 14, 2018 to July 13, 2023, to rent the
premises where the assets were located.

On August  23,  2018,  the  Company  signed  a  commercial  lease  to  open  a  10,000  Sq.  Ft.  warehouse  and  product  showroom  in  Oklahoma  City  to  service  the  emerging  legal
cannabis cultivators in the State of Oklahoma. The lease is effective from October 1, 2018 to September 30, 2023. The Company opened this store for business on October 1,
2018.

On August  30,  2018,  the  Company  entered  into  an  asset  purchase  agreement,  amended  on  September  14,  2018,  with  Virgus,  Inc.  d/b/a/  Heavy  Gardens,  an  online  store  of
hydroponic and garden supplies (“Heavy Gardens”) to purchase the assets of Heavy Gardens through its wholly-owned subsidiary, GrowGeneration HG Corp. The closing of
the asset purchase took place on September 14, 2018.

In October 2018, the Company consolidated its store located in Boulder, CO with our Denver, CO store.

On December 1, 2018, the Company entered into a lease agreement through its wholly-owned subsidiary, GrowGeneration Rhode Island, Corp., to rent certain premises located
in Brewer, Maine, to be effective from December 1, 2018 to February 28, 2023. This premises will be used by the Company to open a new store.

On November 28, 2018, the Company entered into an asset purchase agreement through its wholly-owned subsidiary, GrowGeneration Pueblo Corp., to purchase the assets of
Chlorophyll, Inc., located in Denver, Colorado. In connection with the purchase of the assets, the Company also entered into a five-year commercial lease agreement, effective
from January 21, 2019, to rent the premises where the assets are located to open a new store.

In  November  2018,  the  Company  signed  a  commercial  lease  to  open  a  9,600  Sq.  Ft.  warehouse  and  product  showroom  in  Tulsa  to  service  the  emerging  legal  cannabis
cultivators in the State of Oklahoma. The lease is effective from January 1, 2019 to December 31, 2024. The Company opened this store for business on February 1, 2019.

Effective January 1, 2019 our two Santa Rosa, CA stores were consolidated into a single store at our Santa Rosa Moorland location acquired in July 2018.

18

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
On January 26, 2019, the Company entered into an asset purchase agreement through its wholly-owned subsidiary, GrowGeneration California Corp., to purchase the assets
from Palm Springs Hydroponics, Inc. located in Palm Springs, California. In connection with the purchase of the assets, the Company also entered into a commercial lease
agreement with a term of five years and three months, effective from February 7, 2019 to April 30, 2024, to rent the premises where the assets were located to open a new store.

On January 26, 2019, the Company entered into another asset purchase agreement through its wholly-owned subsidiary, GrowGeneration Nevada Corp., to purchase the assets
from Reno Hydroponics, Inc. located in Reno, Nevada. In connection with the purchase of the assets, the Company also entered into a one-year commercial lease agreement,
effective from February 1, 2019 to January 31, 2020, to rent the premises where the assets were located to open a new store.

In March 2019, the Company consolidated its store located in Canon City, CO with its Pueblo West, CO store.

RESULTS OF OPERATIONS

Sales
Cost of Sales
Gross profit
Operating expenses
Loss from operations
Other income (expense)
Net loss

Revenue

For the Year Ended
December 31,

2018

2017

Year to Year Comparison

Increase/
(decrease)

Percentage
Change

  $

  $

29,000,730    $
22,556,172     
6,444,558     
10,700,206     
(4,255,648)    
(818,107)    
(5,073,755)   $

14,363,886    $
11,094,331     
3,269,555     
6,120,068     
(2,850,513)    
307,931     
(2,542,582)   $

14,636,844     
11,461,841     
3,175,003     
4,580,138     
(1,405,135)    
(1,126,038)    
(2,531,173)    

102%
103%
97%
75%
49%
365%
100%

Net  revenue  for  the  year  ended  December  31,  2018  were  approximately  $29  million,  compared  to  approximately  $14.4  million  for  the  year  ended  December  31,  2017,  an
increase of $14.6 million, or 102%. The increase in revenues is due to the addition of 9 new retail stores and one e-commerce site during 2018 for which there were no sales for
these retail stores and e-commerce site for the year ended December 31, 2017 and 3 stores opened during various times during 2017 that were open for all of 2018. Sales in the
9 new stores, the e-commerce site and the 3 stores opened in 2017 were approximately $19.8 million for the year ended December 31, 2018 compared to approximately $2.1
million for the year ended December 31, 2017. The Company also had store closures and consolidations in 2018 and 2017. Sales of the closed and consolidated stores was
approximately $716,000 for the year ended December 31, 2018 and approximately $3.3 million for the year ended December 31, 2017.

While the Company continues to focus on the 7 markets noted below and the growth opportunities that exist in each market, we also are focusing on new store acquisitions,
proprietary products, and developing our online sales with HeavyGargens.com and Amazon sales.

Colorado market
California market
Rhode Island market
Michigan market
Nevada market
Washington market
Oklahoma
Closed/consolidated locations
E-commerce site
Total revenues

Year Ended 
December 31,
2018

Sales by Market
Year Ended 
December 31,
2017

  $

  $

7,238,059 
9,148,343 
4,700,102 
3,086,693 
1,924,025 
939,231 
463,278 
716,083 
784,916 
29,000,730 

  $

  $

6,280,842    $
2,462,646     
-     
-     
1,782,624     
533,742     
-     
3,304,033     
-     
14,363,886    $

Variance

957,217 
6,685,697 
4,700,102 
3,086,693 
141,401 
405,489 
463,278 
(2,587,950)
784,916 
14,636,843 

19

 
 
 
 
 
 
 
 
   
 
 
 
   
   
 
 
 
   
   
   
 
 
 
 
     
     
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
Overall sales in the Colorado market increased approximately $957,200 or 15%, as noted above, comparing the year ended December 31, 2018 to the year ended December 31,
2017, with a majority of that increase attributable to the opening of our new Denver South store location in April 2017. We continue to focus selling efforts in building growth
in this market.

Our sales in the California market have seen growth of approximately $6.7 million primarily from the addition of 5 new stores through acquisitions during 2018, offset by a
decline in revenues of approximately $404,000 or 24% resulting from the Santa Rosa wildfires in October 2017, as discussed above, comparing the year ended December 31,
2018 to the year ended December 31, 2017. The California market experienced slower growth in the current year as a result of a change in the regulatory environment, and the
implementation of new rules and regulations which have slowed the issuance of new licenses. However, the Company is positioned to grow as new licenses are issued. With the
recent acquisition of Santa Rosa Hydro in July 2018, one of the country’s largest hydroponic store, the Company projects to add an incremental $8.0 million annually in sales in
the Santa Rosa market.

Revenues in the Rhode Island and Michigan markets are the result of new acquisitions in 2018 for which there was no comparable revenue in 2017. Three stores were acquired
in the Michigan market in April 2018 and one store was acquired in the Rhode Island market in January 2018. The Company is pursuing new store acquisitions in both of these
markets and believes that these markets will be growth markets in 2019.

Our  revenue  in  the  Nevada  market  increased  by  approximately  $141,400  comparing  the  year  ended  December  31,  2018  to  year  ended  December  31,  2017.  The  Company
continues to focus on adding commercial customers in the Nevada market.

The increase in the Washington market is due to the new store acquisition in May 2017, for which there was only revenue for approximately eight months in 2017 compared to a
full year for 2018.

Oklahoma is a new market for the Company. Our new store opened on October 1, 2018.

The  Company  had  the  same  6  stores  (four  in  Colorado,  one  in  CA  and  one  in  Nevada)  opened  for  the  entire  year  ended  December  31,  2018  and  2017.  These  same  stores
generated $8.4 million in sales for the year ended December 31, 2018, compared to $8.9 million in sales for the same period ended December 31, 2017, a decrease of 5.4%. The
decline in revenues in these six same store sales was substantially offset by sales from new stores opened in 2017 and 2018. In particular, one store opened in south Denver in
mid-April 2017, had revenues of $2.4 million in 2018, a 100% increase over 2017.

Net revenue

20

Year ended
December 31,
2018

6 Same Stores

Year ended    
December 31,
2017

Variance

  $

8,448,949 

  $

8,926,734    $

(477,785)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
Cost of Goods Sold

Cost of goods sold for the year ended December 31, 2018 increased approximately $11.5 million, to $22.6 million, an increase of 103%, as compared to $11.1 million for the
year ended December 31, 2017. The increase in cost of goods sold was due to the 102% increase in revenues comparing the year ended December 31, 2017 to 2018 primarily
due to the increase in the number of stores between 2017 and 2018 as noted above.

Gross profit was $6.4 million for the year ended December 31, 2018, as compared to $3.3 million for the year ended December 31, 2017, an increase of approximately $3.1
million or 97%. Gross profit as a percentage of sales was 22.2% for the year ended December 31, 2018, compared to 22.8% for the year ended December 31, 2017. The slight
decrease in the gross profit percentage was primarily due to the increase in non-cash inventory valuation adjustments of approximately $870,000 in 2018 compared to $463,000
in 2017. The impact of the inventory valuation adjustments in 2018 and 2017 was to reduce margin percentage by 3%. The inventory valuation adjustments consist of a reserve
for obsolete inventory as well as the write down of inventory to its current market value where vendor pricing has declined during the year and we still held inventory purchased
at higher prices.

Operating Expenses

Operating expenses are comprised of store operations, primarily payroll, rent and utilities, and corporate overhead. Store operating costs were approximately $5.2 million for the
year ended December 31, 2018 and approximately $3.0 million for the year ended December 31, 2017, an increase of approximately $2.2 million or 76%. The increase in store
operating costs was due to 1) the addition of 9 new stores in 2018, and 2) the addition of three stores at various times in 2017 that were open for all of 2018. Revenues increased
102% but store operating costs increased only 76%. Store operating costs as a percentage of sales were 18% for the year ended December 31, 2018 compared to 20.6% for the
year ended December 31, 2017, a 15% improvement. Corporate overhead is comprised of, share based compensation, depreciation and amortization, general and administrative
costs and corporate salaries and related expenses and were approximately $5.5 million for the year ended December 31, 2018 compared to approximately $3.2 million for the
year ended December 31, 2017. Corporate overhead costs were 19% of revenue for the year ended December 31, 2018 compare to 22% for the year ended December 31, 2017.
The increase in salaries and related expense from 2017 to 2018 was due to the increase in corporate staff, primarily, accounting and finance, inventory management, sales and
information technology, to support both current and future operations and to increase outside sales. Corporate salaries as a percentage of sales were 5.7% for the year ended
December 31, 2018 and 6.3% for the year ended December 31, 2017. The decrease in this percentage is because corporate staff costs do not rise directly commensurate with the
increase in revenues. In addition, current corporate staff levels will not rise commensurate with increase in revenues in the future and the percentage of salaries to sales will
decline. General and administrative expenses, comprised mainly of advertising and promotions, travel & entertainment, professional fees and insurance, was approximately $1.6
million for the year ended December 31, 2018 and approximately $1 million for the year ended December 31, 2017 with a majority of the increase in advertising and promotion
and travel and entertainment. General and administrative costs as a percentage of revenue was 5.5% for the year ended December 31, 2018 compared to 7.1% for the year ended
December 31, 2017. The decrease in this percentage once again does not rise commensurate with the increase in revenues.

Corporate overhead includes non-cash expenses, consisting primarily of depreciation and share-based compensation, which was approximately $2.2 million for the year ended
December 31, 2018 compared to approximately $1.2 for the year ended December 31, 2017.

Net Income (Loss)

The net loss for the year ended December 31, 2018 was approximately $5.1 million compared to approximately $2.5 million for the year ended December 31, 2017, an increase
in the net loss of $2.6 million. The increase in the net loss comparing 2018 to 2017 was primarily due to 1) an increase in non-cash shares-based compensation of approximately
$817,000, 2) increases in other operating costs such as general and administrative costs and salaries of approximately $1.3 million, 3) increase in depreciation and amortization
of approximately $200,000 and 4) non-cash amortization of debt discount of approximately $990,000 for which there was none in 2017. The increases in these costs noted above
in 2018 were primarily offset by the increase in store net profit (defined as gross profit less store operating costs) of approximately $936,000.

21

 
 
 
 
 
 
 
 
 
 
Operating Activities

Net cash used in operating activities for the year ended December 31, 2018 was approximately $1.5 million compared to $3.4 million for the year ended December 31, 2017, a
decrease of approximately $1.9 million. Cash provided by operating activities is driven by our net loss and adjusted by non-cash items as well as changes in operating assets and
liabilities.  Non-cash  adjustments  primarily  include  depreciation,  amortization  of  intangible  assets,  share  based  compensation  expense  and  changes  in  valuation  allowances.
Non-cash adjustment totaled approximately $3.4 million and approximately $1.4 for the years ended December 31, 2018 and 2017, respectively, so non-cash adjustments had a
greater impact on net cash provided by operating activities for the year ended December 31, 2018 than the same period in 2017. The net cash used in operating activities for
2018 was primarily related to the increase in the net loss of approximately $2.5 million over 2017, offset by the increase in non-cash adjustments of approximately $2 million.
The increase in inventory and other current assets totaling approximately $1.2 million, is offset by the increase in accounts payable and other current liabilities of approximately
$1.3 million. The combination of these factors discussed above resulted in an overall decrease in net cash used in operating activities of approximately $1.9 million comparing
2017 to 2018.

Net cash used in operating activities for the year ended December 31, 2017 was approximately $3.4 million. This amount was primarily related the net loss of approximately
$2.5 million offset by non-cash adjustments totaling approximately $1.4 million, increase in inventory of $2.1 million, increase in accounts receivable and other current assets
of  $  approximately  $864,000,  partially  offset  by  an  increase  in  accounts  payable  and  other  current  liabilities  of  approximately  $732,000.  The  increase  in  inventory  and  a
corresponding increase in trade payables was attributable to both an increase in revenues and an increase in the number of operating stores between December 31, 2016 and
December 31, 2017.

Net cash used in investing activities was approximately $6.4 for the year ended December 31, 2018 and approximately $1.2 million for the year ended December 31, 2017. The
increase in 2018 was due to the multiple asset acquisition throughout 2018 and the purchase of vehicles and store equipment to support new store operations. Between January
1, 2017 and December 31, 2017, the Company opened 5 new locations, as such the net cash used in investing activities was equipment to support those new store openings

Net cash provided by financing activities for the year ended December 31, 2018 was approximately $21.3 million and represented proceeds from the sale of Common Stock and
exercise of warrants, net of offering costs, of $12.9 million and proceeds from the issuance of convertible debt of approximately $8.9 million. Net cash provided by financing
activities for the year ended December 31, 2017 was approximately $5.2 million and was primarily from proceeds from the sales of Common Stock and exercise of warrants.

Use of Non-GAAP Financial Information

The  Company  believes  that  the  presentation  of  results  excluding  certain  items  in  “Adjusted  EBITDA,”  such  as  non-cash  equity  compensation  charges,  provides  meaningful
supplemental information to both management and investors, facilitating the evaluation of performance across reporting periods. The Company uses these non-GAAP measures
for internal planning and reporting purposes. These non-GAAP measures are not in accordance with, or an alternative for, generally accepted accounting principles and may be
different from non-GAAP measures used by other companies. The presentation of this additional information is not meant to be considered in isolation or as a substitute for net
income or net income per share prepared in accordance with generally accepted accounting principles.

Set forth below is a reconciliation of Adjusted EBITDA to net income (loss):

Net loss
Interest
Depreciation and Amortization
EBITDA
Lease termination fees
Audit fees related to business combinations
Inventory valuation adjustments
Amortization of debt discount
Share based compensation (option comp, warrant comp, stock issued for services)

Adjusted EBITDA

22

  $

Year ended

December 31,
2018
(5,073,755)   $
23,565     
351,070     
(4,699,120)    
35,000     
85,200     
870,257     
989,601     
1,895,219     

December 31,
2017
(2,542,582)
15,339 
151,561 
(2,375,682)
- 
- 
201,170 
- 
1,077,932 

  $

(823,843)   $

(1,096,580)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
      
  
 
LIQUIDITY AND CAPITAL RESOURCES

As of December 31, 2018, we had working capital of approximately $21.6 million, compared to working capital of approximately $5.6 million as of December 31, 2017, an
increase of approximately $16 million. The increase in working capital from December 31, 2017 to December 31, 2018 was due primarily to the proceeds from the sale of
Common  Stock,  proceeds  for  a  convertible  debt  offering  and  exercise  of  warrants  totaling  approximately  $21.8  million.  At  December  31,  2018,  we  had  cash  and  cash
equivalents of approximately $14.6 million. We believe that existing cash and cash equivalents are sufficient to fund existing operations for the next twelve months.

We anticipate that we will need additional financing in the future to continue to acquire and open new stores. To date we have financed our operations through the issuance of
the sale of Common Stock, warrants and convertible debentures.

Financing Activities

2017 Offerings

On March 10, 2017, the Company closed a private placement of a total of 825,000 units of its securities to 4 accredited investors. Each unit consists of (i) one share of the
Company’s Common Stock and (ii) one 5-year warrant to purchase one share of Common Stock at an exercise price of $2.75 per share. The Company raised an aggregate of
$1,650,000 gross proceeds in the offering.

On May 15, 2017, the Company closed a private placement of a total of 1,000,000 units of its securities through GVC Capital LLC (“GVC Capital”) as its placement agent.
Each unit consists of (i) one share of the Company’s Common Stock and (ii) one 5-year warrant to purchase one share of Common Stock at an exercise price of $2.75 per share.
The Company raised an aggregate of $2,000,000 gross proceeds in the offering. The Company paid GVC Capital a total compensation for its services of (i) for a price of $100
5-year  warrants  to  purchase  75,000  shares  at  $2.00  per  share  and  5-year  warrants  to  purchase  75,000  shares  at  $2.75  per  share,  (ii)  a  cash  fee  of  $150,000,  (iii)  a  non-
accountable  expense  allowance  of  $60,000,  and  (iv)  a  warrant  exercise  fee  equal  to  3%  of  all  sums  received  by  the  Company  from  the  exercise  of  750,000  warrants  (not
including the 250,000 warrants issued to Merida Capital Partners, LP) when they are exercised.

2018 Offerings

On  January  17,  2018,  the  Company  completed  a  private  placement  of  a  total  of  36  units  of  its  securities  at  the  price  of  $250,000  per  unit.  Each  unit  consists  of  (i)  a  .1%
unsecured convertible promissory note of the principal amount of $250,000, and (ii) a 3-year warrant entitling the holder to purchase 37,500 shares of Common Stock, at a price
of $.01 per share or through cashless exercise. The Company raised gross proceeds of $9,000,000 from 23 accredited investors in the offering.

On May 9, 2018, the Company completed a private placement of a total of 33.33 units of the Company’s securities at the price of $300,000 per unit pursuant to Section 4(a)(2)
of the Securities Act and Rule 506 of Regulation D promulgated thereunder. Each unit consists of (i) 100,000 shares of the Company’s $.001 par value common stock and (ii)
50,000 3-year warrants, each entitling the holder to purchase one share of the Company’s common stock, at a price of $.35 per share or through cashless exercise. The Company
raised a total of $10,000,000 from three accredited investors.

OFF-BALANCE SHEET ARRANGEMENTS

We do not have any off-balance sheet arrangements (as that term is defined in Item 303 of Regulation S-K) that are reasonably likely to have a current or future material effect
on our financial condition, revenue or expenses, results of operations, liquidity, capital expenditures or capital resources.

RECENTLY ISSUED ACCOUNTING STANDARDS

Recently Adopted Accounting Pronouncements

In August 2016, the FASB issued ASU No. 2016-15, Statement of Cash Flows (Topic 230) (“ASU 2016-15”) – Classification of Certain Cash Receipts and Cash Payments.
This ASU is intended to clarify the presentation of cash receipts and payments in specific situations. The amendments in this update were effective for financial statements
issued for annual periods that began after December 15, 2017, including interim periods within those annual periods, and early application was permitted. An entity should
apply ASU 2016-15 using a retrospective transition method to each period presented. We adopted ASU 2016-15 beginning in fiscal 2018. The adoption of this pronouncement
did not have a material impact on our consolidated financial statements.

23

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
In November 2016, the FASB issued ASU 2016-18, Statement of Cash Flows (Topic 230) (“ASU 2016-18”) – Restricted Cash, which outlines that a statement of cash flows
explains  the  change  during  the  period  in  total  cash,  cash  equivalents,  and  amounts  generally  described  as  restricted  cash  or  restricted  cash  equivalents. ASU  2016-18  was
effective for public business entities for annual periods, including interim periods within those annual periods, that began after December 15, 2017, and early application was
permitted. An  entity  should  apply ASU  2016-18  using  a  retrospective  transition  method  to  each  period  presented.  We  adopted ASU  2016-18  beginning  in  fiscal  2018.  The
adoption of this pronouncement did not have a material impact on our consolidated financial statements.

In May 2017, the FASB issued ASU 2017-09, Compensation - Stock Compensation (Topic 718) (“ASU 2017-09”) – Scope of Modification Accounting, which provides clarity
and reduces complexity when an entity has changes to the terms or conditions of a share-based payment award, and when an entity should apply modification accounting. The
amendments in this update are effective for financial statements issued for annual periods that began after December 15, 2017, including interim periods within those annual
periods, and early adoption was permitted for interim or annual periods. The amendments in ASU 2017-09 should be applied prospectively to awards modified on or after the
adoption date. We adopted ASU 2017-09 beginning in fiscal 2018. The adoption of this pronouncement did not have a material impact on our consolidated financial statements.

Recently Issued Accounting Pronouncements – Pending Adoption

In January 2016, the FASB issued ASU 2016-01, Financial Instruments-Overall: Recognition and Measurement of Financial Assets and Financial Liabilities , which requires
that (i) all equity investments, other than equity-method investments, in unconsolidated entities generally be measured at fair value through earnings and (ii) when the fair value
option  has  been  elected  for  financial  liabilities,  changes  in  fair  value  due  to  instrument-specific  credit  risk  will  be  recognized  separately  in  other  comprehensive  income.
Additionally, the ASU 2016-01 changes the disclosure requirements for financial instruments. The new standard will be effective for the Company starting in the first quarter of
fiscal 2019. Early adoption is permitted for certain provisions. The Company is in the process of determining the effects the adoption will have on its consolidated financial
statements as well as whether to adopt certain provisions early.

In January 2017, the FASB issued ASU 2017-04 simplifying the accounting for goodwill impairment for all entities. The new guidance eliminates the requirement to calculate
the implied fair value of goodwill (Step 2 of the current two-step goodwill impairment test under ASC 350). Instead, entities will record an impairment charge based on the
excess  of  a  reporting  unit’s  carrying  amount  over  its  fair  value  (Step  1  of  the  current  two-step  goodwill  impairment  test).  The ASU  is  effective  prospectively  for  reporting
periods beginning after December 15, 2019, with early adoption permitted for annual and interim goodwill impairment testing dates after January 1, 2017. We are currently
evaluating the impact of the new guidance on our goodwill impairment testing process and consolidated financial statements.

On  August  28,  2017,  the  FASB  issued  ASU  2017-12,  “Derivatives  and  Hedging,”  which  better  aligns  risk  management  activities  and  financial  reporting  for  hedging
relationships through changes to both the designation and measurement guidance for qualifying hedging relationships and the presentation of hedge results. The amendments
expand and refine hedge accounting for both nonfinancial and financial risk components and in some situations better align the recognition and presentation of the effects of the
hedging instrument and the hedged item in the financial statements. The new standard will be effective for the Company as of January 1, 2019. Early adoption is permitted. We
do not believe the adoption of this new standard will have any impact on our consolidated financial statements and footnote disclosures.

In February 2016, the FASB issued ASU 2016-02, Leases ("ASU 2016-02"), which, among other things, requires an entity to recognize a right-of-use asset and a lease liability
on  the  balance  sheet  for  all  leases,  including  operating  leases,  with  a  term  greater  than  twelve  months.  Expanded  disclosures  with  additional  qualitative  and  quantitative
information  will  also  be  required. ASU  2016-02  and  its  amendments  are  effective  for  interim  and  annual  reporting  periods  beginning  after  December  15,  2018  and  early
adoption is permitted. In July 2018, the FASB issued amendments in ASU 2018-11, which provide a transition election to not restate comparative periods for the effects of
applying the new standard. This transition election permits entities to change the date of initial application to the beginning of the year of adoption and to recognize the effects
of  applying  the  new  standard  as  a  cumulative-effect  adjustment  to  the  opening  balance  of  retained  earnings.  The  Company  has  elected  this  transition  approach  and  will
recognize the cumulative impact of adoption in the opening balance of retained earnings as of January 1, 2019.

 ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Not applicable.

24

 
 
 
 
 
 
 
 
 
 
 
 ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

TABLE OF CONTENTS

Report of Independent Registered Public Accounting Firm

Consolidated Balance Sheets as of December 31, 2018 and 2017

Consolidated Statements of Operations for the Years Ended December 31, 2018 and 2017

Consolidated Statements of Equity for the Years Ended December 31, 2018 and 2017

Consolidated Statements of Cash Flows for Years Ended December 31, 2018 and 2017

Notes to Consolidated Financial Statements

F-1

F-2

F-3

F-4

F-5

F-6

F-7 to F-21

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and
Stockholders of GrowGeneration Corp and Subsidiaries

Opinion on the Financial Statements

We  have  audited  the  accompanying  consolidated  balance sheets of GrowGeneration Corp and Subsidiaries as of December 31, 2018 and 2017, and the related consolidated
statements of operations, stockholder’s equity, and cash flows for each of the years in the two-year period ended December 31, 2018, and the related notes (collectively referred
to as the financial statements). In our opinion, the financial statements present fairly, in all material respects, the financial position of the Company as of December 31, 2018
and 2017, and the results of its operations and its cash flows for each of the years in the two-year period ended December 31, 2018, in conformity with accounting principles
generally accepted in the United States of America.

Basis for Opinion

These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on the Company’s financial statements based on our
audits. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (PCAOB) and are required to be independent with
respect  to  the  Company  in  accordance  with  the  U.S.  federal  securities  laws  and  the  applicable  rules  and  regulations  of  the  Securities  and  Exchange  Commission  and  the
PCAOB.

We  conducted  our  audits  in  accordance  with the  standards  of  the  Public  Company Accounting  Oversight  Board  (United  States).  Those  standards  require  that  we  plan  and
perform  the  audit  to  obtain  reasonable  assurance  about  whether  the  consolidated  financial  statements  are  free  of  material  misstatement,  whether  due  to  error  or  fraud.  The
Company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. As part of our audits, we are required to obtain an
understanding of internal control over financial reporting, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial
reporting. Accordingly, we express no such opinion.

Our audits included performing procedures to assess the risks of material misstatement of the financial statements, whether due to error or fraud, and performing procedures that
respond to those risks. Such procedures included examining, on a test basis, evidence supporting the amounts and disclosures in the consolidated financial statements. Our audits
also included evaluation of the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We
believe that our audits provide a reasonable basis for our opinion.

/s/ Connelly, Grady & Cha, P.C.
Certified Public Accountants

Springfield, Pennsylvania
March 29, 2019

We have served as the Company’s auditor since 2014

F-2

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 GROWGENERATION CORP. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS

ASSETS
Current assets:

Cash
Accounts receivable, net of allowance for doubtful accounts of $133,288 and $97,829 at December 31, 2018 and 2017
Inventory
Prepaid expenses and other current assets

Total current assets

Property and equipment, net
Intangible assets, net
Goodwill
Other assets
TOTAL ASSETS

LIABILITIES & STOCKHOLDERS’ EQUITY
Current liabilities:

Accounts payable
Other accrued liabilities
Payroll and payroll tax liabilities
Customer deposits
Sales tax payable
Current portion of long-term debt

Total current liabilities

Long-term convertible debt, net of debt discount and debt issuance costs
Long-term debt, net of current portion

Total liabilities

Commitments and contingencies

Stockholders’ Equity:

Common stock; $.001 par value; 100,000,000 shares authorized; 27,948,609 and 16,846,835 shares issued and outstanding as of

December 31, 2018 and 2017, respectively

Additional paid-in capital
Accumulated deficit

Total stockholders’ equity

TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY

December 31, 
2018

December 31,
2017

  $

  $

  $

14,639,981    $
862,397     
8,869,469     
606,037     
24,977,884     

1,820,821     
114,155     
8,752,909     
227,205     
35,892,974    $

1,819,411    $
40,151     
410,345     
516,038     
191,958     
436,813     
3,414,716     

2,044,113     
375,626     
5,834,455     

1,215,265 
653,568 
4,585,341 
711,852 
7,166,026 

1,259,483 
53,286 
592,500 
183,113 
9,254,408 

1,067,857 
70,029 
247,887 
92,350 
73,220 
41,707 
1,593,050 

- 
82,537 
1,675,587 

27,949     
38,796,562     
(8,765,992)    
30,058,519     
35,892,974    $

16,846 
11,254,212 
(3,692,237)
7,578,821 
9,254,408 

  $

The accompanying notes are an integral part of these audited consolidated financial statements.

F-3

 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
      
  
 
 
 
 
 
 
 
 
 
 
 
      
  
 
 
      
  
 
 
      
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
      
  
 
 
 
 
 
 
 
 
 
      
  
 
 
      
  
 
 
 
      
  
 
 
      
  
 
 
 
 
 
 
 
 
 
 
 GROWGENERATION CORP. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS

Sales
Cost of sales
Gross profit

Operating expenses:
Store operations
General and administrative
Share based compensation
Depreciation and amortization
Salaries and related expenses
Total operating expenses

Net loss from operations

Other income (expense):
Gain on settlements
Other income
Other expense
Interest income
Interest expense
Amortization of debt discount

Total non-operating income (expense), net

Net loss

Net loss per shares, basic and diluted

Weighted average shares outstanding, basic and diluted

For the Years Ended
December 31,

2018

2017

  $

29,000,730    $
22,556,172     
6,444,558     

14,363,886 
11,094,331 
3,269,555 

5,202,330     
1,603,421     
1,895,219     
351,070     
1,648,166     
10,700,206     

2,963,306 
1,022,401 
1,077,932 
151,561 
904,868 
6,120,068 

(4,255,648)    

(2,850,513)

-     
115,875     
-     
79,184     
(23,565)    
(989,601)    
(818,107)    

322,058 
1,633 
(421)
- 
(15,339)
- 
307,931 

  $

  $

(5,073,755)   $

(2,542,582)

(.22)   $

(.18)

23,492,650     

14,510,582 

The accompanying notes are an integral part of these audited consolidated financial statements.

F-4

 
 
 
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
 
 
 
 
      
  
 
 
      
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
      
  
 
 
 
 
 
      
  
 
 
      
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
      
  
 
 
 
      
  
 
 
 
      
  
 
 
 
 
 GROWGENERATION CORP. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY
FOR THE YEARS ENDED DECEMBER 31, 2018 and 2017

Balances, December 31, 2016

11,742,834 

  $

11,743    $

4,696,221    $

(1,149,655)   $

3,558,309 

Common Stock

Shares

Amount

Additional
Paid-In
Capital

    Accumulated     Stockholders’  

(Deficit)

Equity

Total

Sale of Common stock and warrants, net of fees

1,825,000 

1,825     

3,289,740     

Warrants issued for services

Stock option expense

- 

- 

-     

-     

263,986     

188,666     

Common stock issued upon warrant exercise

2,755,001 

2,754     

1,925,747     

Common stock issued upon exercise of options

Stock issued for services

Net loss

50,000 

474,000 

- 

50     

29,950     

474     

859,902     

-     

-     

(2,542,582)    

(2,542,582)

Balances, December 31, 2017

16,846,835 

  $

16,846    $

11,254,212    $

(3,692,237)   $

7,578,821 

Sale of Common stock and warrants, net of fees

3,333,333 

3,333     

9,956,544     

Warrants issued for services

Stock option expense

- 

- 

-     

-     

456,807     

546,370     

Common stock issued upon warrant exercise

3,076,461 

3,077     

2,590,617     

Common stock issued upon exercise of options

Common stock issued in connection with business combinations

Common stock issued upon conversion of convertible debt

Warrants issued with convertible debt

Common stock issued for services

Common stock issued for accrued share-based compensation

Net loss

Balances, December 31, 2018

995,186 

1,550,000 

2,013,294 

- 

107,500 

26,000 

995     

320,706     

1,550     

5,303,600     

2,014     

3,619,917     

-     

4,239,000     

108     

400,395     

26     

108,394     

27,948,609 

  $

27,949     

38,796,562    $

(8,765,992)   $

30,058,519 

(5,073,755)    

(5,073,755)

The accompanying notes are an integral part of theses audited consolidated financial statements.

F-5

-     

-     

-     

-     

-     

-     

3,291,565 

263,986 

188,666 

1,928,501 

30,000 

860,376 

-     

-     

-     

-     

-     

-     

-     

-     

-     

-     

9,959,877 

456,807 

546,370 

2,593,694 

321,701 

5,305,150 

3,621,931 

4,239,000 

400,503 

108,420 

 
 
 
 
 
 
   
   
    
 
 
 
   
 
 
 
 
   
   
   
 
 
 
 
 
 
  
 
 
      
      
      
  
 
 
 
 
 
 
 
  
 
 
      
      
      
  
 
 
 
 
 
 
 
  
 
 
      
      
      
  
 
 
 
 
 
 
 
  
 
 
      
      
      
  
 
 
 
 
 
 
 
  
 
 
      
      
      
  
 
 
 
 
 
 
 
  
 
 
      
      
      
  
 
 
 
 
 
 
 
  
 
 
      
      
      
  
 
 
 
 
 
 
 
  
 
 
      
      
      
  
 
 
 
 
 
  
 
 
      
      
      
  
 
 
 
 
 
 
 
  
 
 
      
      
      
  
 
 
 
 
 
 
 
  
 
 
      
      
      
  
 
 
 
 
 
 
 
  
 
 
      
      
      
  
 
 
 
 
 
 
 
  
 
 
      
      
      
  
 
 
 
 
 
 
 
  
 
 
      
      
      
  
 
 
 
 
 
 
 
  
 
 
      
      
      
  
 
 
 
 
 
 
 
  
 
 
      
      
      
  
 
 
 
 
 
 
 
  
 
 
      
      
      
  
 
 
 
 
 
 
 
  
 
 
      
      
      
  
 
 
 
 
 
 
 
  
 
 
      
      
      
  
 
 
  
 
 
      
      
 
 
 
  
 
 
      
      
      
  
 
 
 
 
 GROWGENERATION CORP. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS

Cash Flows from Operating Activities:

Net loss
Adjustments to reconcile net (loss) to net cash used in operating activities:

Depreciation and amortization
Provision for doubtful accounts receivable
Inventory valuation reserve
Amortization of debt discount
Stock based compensation

Changes in operating assets and liabilities:

(Increase) decrease in:
Accounts receivable
Inventory
Prepaid expenses and other assets

Increase (decrease) in:

Accounts payable and accrued liabilities
Customer deposits
Payroll and payroll tax liabilities
Sales taxes payable

Net Cash (Used In) Operating Activities

Cash Flows from Investing Activities:

Assets acquired in business combinations
Purchase of furniture and equipment
Purchase of goodwill and other intangibles

Net Cash (Used In) Investing Activities

Cash Flows from Financing Activities:
Principal payments on long term debt
Proceeds from issuance of convertible debt, net of expenses
Proceeds from the sales of common stock and exercise of warrants and options, net of expenses

Net Cash Provided by Financing Activities

Net Increase in Cash and Cash Equivalents

Cash and Cash Equivalents at Beginning of Period

Cash and Cash Equivalents at End of Period

Supplemental Information:

Common stock and warrants issued for prepaid services

Acquisition of vehicles with debt financing

Insurance premium financing

Interest paid during the period

Acquisition of assets with seller financing

Years Ended
December 31,

2018

2017

  $

(5,073,755)   $

(2,542,582)

351,069     
35,459     
153,397     
989,601     
1,895,219     

(244,288)    
(792,575)    
(182,616)    

514,154     
423,688     
270,878     
118,738     
(1,541,031)    

151,561 
50,000 
73,648 

1,077,932 

(312,333)
(2,084,551)
(551,718)

494,093 
40,678 
170,819 
26,278 
(3,406,175)

(5,680,409)    
(625,379)    
(61,523)    
(6,367,311)    

- 
(775,101)
(403,907 
(1,179,008)

(454,979)    
8,912,765     
12,875,272     
21,333,058     

(56,259)

5,250,063 
5,193,804 

13,424,716     

608,621 

1,215,265     

606,644 

  $

14,639,981    $

1,215,265 

45,000     
56,174     
-     
23,565    $
1,087,000     

416,886 
84,968 
30,366 
15,339 
- 

  $

The accompanying notes are an integral part of these audited consolidated financial statements.

F-6

 
 
 
 
 
 
 
 
   
 
 
 
     
 
 
 
      
  
 
 
 
 
 
 
 
 
  
 
 
 
 
      
  
 
 
      
  
 
 
 
 
 
 
 
 
      
  
 
 
 
 
 
 
 
 
 
 
 
 
 
      
  
 
 
      
  
 
 
 
 
 
 
 
 
 
 
 
      
  
 
 
      
  
 
 
 
 
  
 
 
 
 
 
 
 
      
  
 
 
 
 
 
      
  
 
 
 
 
 
      
  
 
 
 
      
  
 
 
      
  
 
 
 
 
 
 
 
 
 
 
1. NATURE OF OPERATIONS

 GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2018 and 2017

GrowGeneration Corp (the “Company”) was incorporated on March 6, 2014 in Colorado under the name of Easylife Corp and changed its name to GrowGeneration Corp. It
maintains its principal office in Denver, Colorado.

GrowGeneration  Corp  is  engaged  in  the  business  of  operating  retail  hydroponic  stores  through  its  wholly  owned  subsidiaries,  GrowGeneration  Pueblo  Corp,
GrowGeneration  California  Corp,  Grow  Generation  Nevada  Corp,  GrowGeneration  Washington  Corp,  GrowGeneration  Rhode  Island  Corp,  GrowGeneration  Oklahoma
Corp, GrowGeneration Canada, GrowGeneration HG Corp, GrowGeneration Hemp Corp, GGen Distribution Corp, GrowGeneration Michigan Corp, GrowGeneration New
England Corp and GrowGeneration Management Corp.  Incorporated in Colorado in 2014, the Company has grown to currently own and operate, as of the date of this filing,
a  chain  of  21  retail  hydroponic/gardening  stores,  with  5  locations  in  Colorado,  6  locations  in  California,  2  location  in  Nevada,  1  location  in  Washington,  3  locations
in Michigan, 1 location in Rhode Island, 2 locations in Oklahoma, and 1 location in Maine. Our primary strategic plan is to grow by acquisition of hydroponic/garden stores
throughout the United States and rely on organic growth.

2.

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Basis of Presentation and Consolidation

The  financial  statements  are  prepared  under  the  Financial Accounting  Standards  Board  (“FASB”) Accounting  Standards  Codification  (“ASC”)  Topic  105-10, Generally
Accepted Accounting Principles, in accordance with accounting principles generally accepted in the U.S. (“GAAP”).

The consolidated financial statements include the Company and its wholly-owned subsidiaries. All intercompany balances and transactions are eliminated in consolidation.

Reclassifications

Certain amounts in the prior period financial statements have been reclassified to conform to the current period presentation. These reclassifications had no effect on reported
consolidated net loss.

Use of Estimates

Management  uses  estimates  and  assumptions  in  preparing  these  consolidated  financial  statements  in  accordance  with  generally  accepted  accounting  principles.  These
estimates  and  assumptions  affect  the  reported  amounts  of  assets  and  liabilities,  the  disclosure  of  contingent  assets  and  liabilities  at  the  date  of  the  consolidated  financial
statements, and the reported revenues and expenses during the reporting period. Actual results could vary from the estimates that were used.

Segment Reporting

Management  makes  significant  operating  decisions  based  upon  the  analysis  of  the  entire  Company  and  financial  performance  is  evaluated  on  a  company-wide  basis.
Accordingly, the various products sold are aggregated into one reportable operating segment as under guidance in the Financial Accounting Standards Board (the “FASB”)
Accounting Standards Codification (“ASC or codification”) Topic 280 for segment reporting.

Revenue Recognition

The Company recognizes revenue, net of estimated returns and sales tax, at the time the customer takes possession of merchandise or receives services. When the Company
receives  payment  from  customers  before  the  customer  has  taken  possession  of  the  merchandise  or  the  service  has  been  performed,  the  amount  received  is  recorded  as
Deferred Revenue in the accompanying Consolidated Balance Sheets until the sale or service is complete.

F-7

 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2018 and 2017

2.

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

Vendor Allowances

Vendor allowances primarily consist of volume rebates that are earned as a result of attaining certain purchase levels. These vendor allowances are accrued as earned, with
those allowances received as a result of attaining certain purchase levels accrued over the incentive period based on estimates of purchases.

Volume rebates earned are initially recorded as a reduction in Merchandise Inventories and a subsequent reduction in Cost of Sales when the related product is sold.

Cash Equivalents

The Company considers all highly liquid investments purchased with original maturities of three months or less to be cash equivalents. The Company’s cash equivalents are
carried at fair market value and consist primarily of money market funds.

Accounts Receivable

Accounts  receivable  are  stated  at  the  amount  the  Company  expects  to  collect  from  balances  outstanding  at  year-end,  based  on  the  Company’s  assessment  of  the  credit
history with customers having outstanding balances and current relationships with them. A reserve for uncollectable receivables is established when collection of amounts
due is deemed improbable. Indicators of improbable collection include client bankruptcy, client litigation, client cash flow difficulties or ongoing service or billing disputes.
Credit is generally extended on a short-term basis thus receivables do not bear interest. At December 31, 2018 and 2017, the Company established an allowance for doubtful
accounts of $133,288 and $97,829, respectively.

Inventory

Inventory consists primarily of gardening supplies and materials and is recorded at the lower of cost (first-in, first-out method) or market. The company periodically reviews
the value of items in inventory and provides write-downs or write-offs of inventory based on its assessment of market conditions. Write-downs and write-offs are charged to
cost of goods sold.

Property and Equipment

Property and equipment are carried at cost. Leasehold Improvements are amortized using the straight-line method over the original term of the lease or the useful life of the
improvement,  whichever  is  shorter.  Renewals  and  betterment  that  materially  extend  the  life  of  the  asset  are  capitalized.  Expenditures  for  maintenance  and  repairs  are
charged against operations. Depreciation of property and equipment is provided on the straight-line method for financial reporting purposes at rates based on the following
estimated useful lives:

Vehicle
Furniture and fixtures
Computers and equipment
Leasehold improvements

Estimated Lives
5 years
5-7 years
3-5 years
10 years

F-8

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2018 and 2017

2.

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

Fair Value of Financial Instruments

The  fair  value  of  certain  of  our  financial  instruments  including  cash  and  cash  equivalents,  accounts  receivable,  prepaid  assets,  employee  advances,  accounts  payable,
customer deposits, payroll and payroll tax liabilities, sales tax payable and notes payable approximate their carrying amounts because of the short-term maturity of these
instruments.

Income Taxes

The  Company  accounts  for  income  taxes  in  accordance  with  FASB ASC  740,  Income  Taxes,  which  requires  the  recognition  of  deferred  income  taxes  for  differences
between  the  basis  of  assets  and  liabilities  for  financial  statement  and  income  tax  purposes.  The  differences  relate  principally  to  depreciation  of  property  and  equipment,
reserve for obsolete inventory and bad debt. Deferred tax assets and liabilities represent the future tax consequence for those differences, which will either be deductible or
taxable when the  assets  and  liabilities  are  recovered  or  settled.  Deferred  taxes  are  also  recognized  for  operating  losses  that  are  available  to  offset  future  taxable  income.
Valuation allowances are established to reduce deferred tax assets to the amount expected to be realized.

The Company adopted the provisions of FASB ASC 740-10-25, which prescribes a recognition threshold and measurement attribute for the recognition and measurement of
tax  positions  taken  or  expected  to  be  taken  in  income  tax  returns.  FASB ASC  740-10-25  also  provides  guidance  on  de-recognition  of  income  tax  assets  and  liabilities,
classification of current and deferred income tax assets and liabilities, and accounting for interest and penalties associated with tax positions. The Company’s tax returns are
subject to tax examinations by U.S. federal and state authorities until respective statute of limitation. Currently, the 2017, 2016, and 2015 tax years are open and subject to
examination by taxing authorities. However, the Company is not currently under audit nor has the Company been contacted by any of the taxing authorities. The Company
does not have any accruals for uncertain tax positions as of December 31, 2018. It is not anticipated that unrecognized tax benefits would significantly increase or decrease
within 12 months of the reporting date.

Advertising

The  Company  expenses  advertising  and  promotional  costs  when  incurred.  Advertising  and  promotional  expenses  for  the  years  ended  December  31,  2018  and  2017
amounted to $269,550 and $264,632, respectively.

Concentration of Risk

Financial instruments that potentially expose us to concentrations of risk consist primarily of cash and cash equivalents and accounts receivable, which are generally not
collateralized. Our policy is to place our cash and cash equivalents with high quality financial institutions, in order to limit the amount of credit exposure. Accounts at each
institution are insured by the Federal Deposit Insurance Corporation (FDIC), up to $250,000. At December 31, 2018 and 2017, the Company had $12,962,958 and $750,141,
respectively, in excess of the FDIC insurance limit. The Company generally does not require collateral from its customers, but its credit extension and collection policies
include  analyzing  the  financial  condition  of  potential  customers,  establishing  credit  limits,  monitoring  payments,  and  aggressively  pursuing  delinquent  accounts.  The
Company maintains allowance for potential credit losses.

F-9

 
 
 
 
 
 
 
 
 
 
 
 
 
GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2018 and 2017

2.

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Continued)

Goodwill

Goodwill  represents  the  excess  of  purchase  price  over  the  fair  value  of  net  assets.  The  Company  accounts  for  goodwill  in  accordance  with  the  provisions  of  FASB
Accounting  Standards  Update  (ASU)  2014-02,  Intangibles  –  Goodwill  and  Other  (Topic  350) Accounting  for  Goodwill.  In  accordance  with  FASB ASC  Topic  350  for
Intangibles – Goodwill and Other, goodwill is not amortized but is reviewed for potential impairment on an annual basis, or if events or circumstances indicate a potential
impairment, at the reporting unit level. The Company’s review for impairment includes an assessment of qualitative factors to determine whether it is more likely than not
that the fair value of a reporting unit is less than its´ carrying value, including goodwill. If it is determined that it is more likely than not that the fair value of a reporting unit
is less than its´ carrying value, including goodwill, the first step of the two-step quantitative goodwill impairment test is performed, which compares the fair value of the
reporting unit with its´ carrying amounts, including goodwill. If the fair value of the reporting unit exceeds its´ carrying amount, goodwill of the reporting unit is considered
not impaired. However, if the carrying amount of the reporting unit exceeds its fair value, additional procedures must be performed. That additional procedure compares the
implied  fair  value  of  the  reporting  unit’s  goodwill  with  the  carrying  amount  of  that  goodwill. An  impairment  loss  is  recorded  to  the  extent  that  the  carrying  amount  of
goodwill exceeds its implied fair value.

Earnings (Loss) Per Share

The Company computes net earnings (loss) per share under Accounting Standards Codification subtopic 260-10, “Earnings Per Share” (“ASC 260-10”). Basic earnings or
loss per share (“EPS”) is computed by dividing net income (loss) available to common stockholders by the weighted average number of common shares outstanding for the
period. Diluted EPS is computed by dividing net income (loss) by the weighted-average of all potentially dilutive shares of common stock that were outstanding during the
periods presented. 

The treasury stock method is used in calculating diluted EPS for potentially dilutive stock options and share purchase warrants, which assumes that any proceeds received
from the exercise of in-the-money stock options and share purchase warrants, would be used to purchase common shares at the average market price for the period.

Stock Based Compensation

The Company records stock-based compensation in accordance with FASB ASC Topic 718, Compensation-Stock Compensation (“ASC 718”). The Company estimates the
fair  value  of  stock  options  using  the  Black-Scholes  option  pricing  model.  The  fair  value  of  stock  options  granted  is  recognized  as  an  expense  over  the  requisite  service
period. Stock-based compensation expense for all share-based payment awards are recognized using the straight-line single-option method.

The  Black-Scholes  option  pricing  model  requires  subjective  assumptions,  including  future  stock  price  volatility  and  expected  time  to  exercise,  which  greatly  affect  the
calculated values. The expected term of options granted is derived from historical data on employee exercises and post-vesting employment termination behavior. The risk-
free rate selected to value any particular grant is based on the U.S. Treasury rate that corresponds to the expected life of the grant effective as of the date of the grant. The
expected volatility is based on the historical volatility of the Company’s stock price. These factors could change in the future, affecting the determination of stock-based
compensation expense in future periods.

F-10

 
 
 
  
 
  
 
 
 
 
 
 
GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2018 and 2017

3.

RECENT ACCOUNTING PRONOUNCEMENTS

Recently Adopted Accounting Pronouncements

In August 2016, the FASB issued ASU No. 2016-15, Statement of Cash Flows (Topic 230) (“ASU 2016-15”) – Classification of Certain Cash Receipts and Cash Payments.
This ASU is intended to clarify the presentation of cash receipts and payments in specific situations. The amendments in this update were effective for financial statements
issued for annual periods that began after December 15, 2017, including interim periods within those annual periods, and early application was permitted. An entity should
apply  ASU  2016-15  using  a  retrospective  transition  method  to  each  period  presented.  We  adopted  ASU  2016-15  beginning  in  fiscal  2018.  The  adoption  of  this
pronouncement did not have a material impact on our consolidated financial statements.

In  November  2016,  the  FASB  issued ASU  2016-18, Statement  of  Cash  Flows  (Topic  230)  (“ASU  2016-18”)  – Restricted Cash,  which  outlines  that  a  statement  of  cash
flows explains the change during the period in total cash, cash equivalents, and amounts generally described as restricted cash or restricted cash equivalents. ASU 2016-18
was  effective  for  public  business  entities  for  annual  periods,  including  interim  periods  within  those  annual  periods,  that  began  after  December  15,  2017,  and  early
application was permitted. An entity should apply ASU 2016-18 using a retrospective transition method to each period presented. We adopted ASU 2016-18 beginning in
fiscal 2018. The adoption of this pronouncement did not have a material impact on our consolidated financial statements.

In  May  2017,  the  FASB  issued ASU  2017-09, Compensation  -  Stock  Compensation  (Topic  718)  (“ASU  2017-09”)  – Scope  of  Modification  Accounting,  which  provides
clarity  and  reduces  complexity  when  an  entity  has  changes  to  the  terms  or  conditions  of  a  share-based  payment  award,  and  when  an  entity  should  apply  modification
accounting. The amendments in this update are effective for financial statements issued for annual periods that began after December 15, 2017, including interim periods
within those annual periods, and early adoption was permitted for interim or annual periods. The amendments in ASU 2017-09 should be applied prospectively to awards
modified  on  or  after  the  adoption  date.  We  adopted ASU  2017-09  beginning  in  fiscal  2018.  The  adoption  of  this  pronouncement  did  not  have  a  material  impact  on  our
consolidated financial statements.

Recently Issued Accounting Pronouncements – Pending Adoption

In  January  2016,  the  FASB  issued  ASU  2016-01, Financial  Instruments-Overall:  Recognition  and  Measurement  of  Financial  Assets  and  Financial  Liabilities  ,  which
requires that (i) all equity investments, other than equity-method investments, in unconsolidated entities generally be measured at fair value through earnings and (ii) when
the fair value option has been elected for financial liabilities, changes in fair value due to instrument-specific credit risk will be recognized separately in other comprehensive
income. Additionally, the ASU 2016-01 changes the disclosure requirements for financial instruments. The new standard will be effective for the Company starting in the
first  quarter  of  fiscal  2019.  Early  adoption  is  permitted  for  certain  provisions.  The  Company  is  in  the  process  of  determining  the  effects  the  adoption  will  have  on  its
consolidated financial statements as well as whether to adopt certain provisions early.

In  January  2017,  the  FASB  issued ASU  2017-04  simplifying  the  accounting  for  goodwill  impairment  for  all  entities.  The  new  guidance  eliminates  the  requirement  to
calculate the implied fair value of goodwill (Step 2 of the current two-step goodwill impairment test under ASC 350). Instead, entities will record an impairment charge
based on the excess of a reporting unit’s carrying amount over its fair value (Step 1 of the current two-step goodwill impairment test). The ASU is effective prospectively for
reporting periods beginning after December 15, 2019, with early adoption permitted for annual and interim goodwill impairment testing dates after January 1, 2017. We are
currently evaluating the impact of the new guidance on our goodwill impairment testing process and consolidated financial statements.

On August  28,  2017,  the  FASB  issued ASU  2017-12,  “Derivatives  and  Hedging,”  which  better  aligns  risk  management  activities  and  financial  reporting  for  hedging
relationships through changes to both the designation and measurement guidance for qualifying hedging relationships and the presentation of hedge results. The amendments
expand and refine hedge accounting for both nonfinancial and financial risk components and in some situations better align the recognition and presentation of the effects of
the  hedging  instrument  and  the  hedged  item  in  the  financial  statements.  The  new  standard  will  be  effective  for  the  Company  as  of  January  1,  2019.  Early  adoption  is
permitted. We do not believe the adoption of this new standard will have any impact on our consolidated financial statements and footnote disclosures.

F-11

 
 
 
 
 
 
 
 
 
 
 
 
GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2018 and 2017

3.

RECENT ACCOUNTING PRONOUNCEMENTS, continued

In  February  2016,  the  FASB  issued ASU  2016-02, Leases (“ASU 2016-02”),  which,  among  other  things,  requires  an  entity  to  recognize  a  right-of-use  asset  and  a  lease
liability  on  the  balance  sheet  for  all  leases,  including  operating  leases,  with  a  term  greater  than  twelve  months.  Expanded  disclosures  with  additional  qualitative  and
quantitative information will also be required. ASU 2016-02 and its amendments are effective for interim and annual reporting periods beginning after December 15, 2018
and early adoption is permitted. In July 2018, the FASB issued amendments in ASU 2018-11, which provide a transition election to not restate comparative periods for the
effects  of  applying  the  new  standard.  This  transition  election  permits  entities  to  change  the  date  of  initial  application  to  the  beginning  of  the  year  of  adoption  and  to
recognize the effects of applying the new standard as a cumulative-effect adjustment to the opening balance of retained earnings. The Company has elected this transition
approach and will recognize the cumulative impact of adoption in the opening balance of retained earnings as of January 1, 2019.

4.

PROPERTY AND EQUIPMENT

Property and equipment at December 31, 2018 and 2017 consists of the following:

Vehicle
Leasehold improvements
Furniture, fixtures and equipment

Accumulated depreciation

Property and equipment, net

  $

December 31,

2018

535,857    $
441,725     
1,417,061     
2,394,643     
(573,822)    

2017

243,264 
181,724 
1,057,902 
1,482,890 
(223,407 

  $

1,820,821    $

1,259,483 

Depreciation expense was $350,415 and $150,440 for the years ended December 31, 2018 and 2017, respectively.

5.

INCOME TAXES

The Company and subsidiaries file a consolidated federal income tax return. The Company’s consolidated provision for income taxes for the years ended December 31,
2018 and 2017 consists of the following:

Income Tax Expense (benefit)
Current federal tax expense

Federal
State

Deferred tax (benefit)

Federal
State

Total

F-12

Year Ended
December 31, 
2018

Year Ended
December 31, 
2017

  $

  $

  $

-0-    $
-0-     

-0-    $
-0-     
-0-    $

-0- 
-0- 

-0- 
-0- 
-0- 

 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
   
 
   
   
 
   
      
  
 
 
 
 
 
 
   
 
 
 
   
 
   
     
 
   
     
 
   
   
      
  
   
 
GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2018 and 2017

5.

INCOME TAXES, continued

A summary of deferred tax assets and liabilities as of December 31, 2018 and 2017 is as follows:

Deferred tax assets:

Net operating losses
Share based compensation
Amortization of debt discount
Reserve for inventory obsolescence
Reserve for bad debt
Less valuation allowance

Total Deferred Tax Asset

Deferred tax liabilities:

Accumulated depreciation and amortization

Total deferred tax liabilities

NET DEFERRED TAX

  Year Ended     Year Ended  
December 31, 
2017

December 31, 
2018

2,165,100     
663,300     
346,400     
53,700    $
12,400     
(2,882,900)    

1,259,000 
273,500 
- 
41,700 
34,200 
(1,398,400)

  $

  $

358,000    $

210,000 

  Year Ended     Year Ended  
December 31, 
2017

December 31, 
2018

  $

  $

(358,000)   $
(358,000)    

(210,000)
(210,000)

-0-    $

-0- 

As  of  December  31,  2018,  the  Company  had  approximately  $6.2  million  of  operating  loss  carryforwards,  which  results  in  a  Federal  and  State  deferred  tax  asset  of
approximately $2.2 million, expiring in 2035 through 2039.

Management assesses the available positive and negative evidence to estimate if sufficient future taxable income will be generated to use the existing deferred tax assets. A
significant  piece  of  objective  negative  evidence  evaluated  was  the  cumulative  loss  incurred  since  inception.  Such  objective  evidence  limits  the  ability  to  consider  other
subjective evidence such as our projections for future growth.

On the basis of this evaluation, as of December 31, 2018, a valuation allowance of approximately $2.9 million has been recorded to record only the portion of the deferred
tax asset that is more likely than not to be realized. The amount of the deferred tax asset considered realizable, however, could be adjusted if estimates of future taxable
income during the carryforward period are reduced or increased or if objective negative evidence in the form of cumulative losses is no longer present and additional weight
may be given to subjective evidence such as our projections for growth.

F-13

 
 
 
 
 
 
 
 
   
 
 
    
  
   
   
   
   
   
 
   
      
  
 
 
 
 
   
 
   
     
 
   
 
   
      
  
 
 
 
 
6.

LONG-TERM DEBT

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2018 and 2017

December 31,

2018

2017

Long term debt is as follows:
Chrysler Capital, interest ranging from 9.8% and 10.9% per annum, payable in monthly installments of $3,070 beginning

May 2017 through May 2023, secured by vehicles with a book value of $205,000

  $

     -    $

79,479 

Hitachi  Capital,  interest  at  8.0%  per  annum,  payable  in  monthly  installments  of  $631.13  beginning  September  2015

through August 2019, secured by delivery equipment with a book value of $24,910

3,211     

11,781 

Wells Fargo Equipment Finance, interest at 3.5% per annum, payable in monthly installments of $518.96 beginning April

2016 through March 2021, secured by warehouse equipment with a book value of $25,437

12,976     

18,641 

RMT  Equipment,  interest  at  10.9%  per  annum,  payable  in  monthly  installments  of  $1,154.79  beginning  June  2016

through October 2018, secured by delivery equipment with a book value of $31,130

Note  payable  insurance  premium  financing,  interest  at  4.74%  per  annum,  payable  in  10  installments  of  $3,441,  due

January 2018

Notes payable issued in connection with seller financing of assets acquired, interest at 1%, payable in 24 installments of

$24,996, due February 2020

Notes payable issued in connection with seller financing of assets acquired, interest at 1%, payable in 12 installments of

$6,003, due September 2019

-     

10,916 

-     

3,427 

350,000     

54,000     

- 

- 

Notes payable issued in connection with seller financing of assets acquired, interest at 8.125%, payable in 60 installments

of $8,440, due August 2023

Less Current Maturities
Total Long-Term Debt

Debt maturities as of December 31, 2018 are as follows:
2019
2020
2021
2022
2023

Interest expense for the years ended December 31, 2018 and 2017 was $23,565 and $15,339, respectively.

F-14

392,252     
812,439    $
(436,813)    
375,626    $

  $

  $

  $

124,244 
(41,707)
82,537 

436,816 
134,200 
85,748 
91,860 
63,816 
812,439 

 
 
 
 
 
 
 
 
 
   
 
   
     
 
 
   
      
  
   
 
   
      
  
   
 
   
      
  
   
 
   
      
  
   
 
   
      
  
   
 
   
      
  
   
 
   
      
  
   
  
 
   
 
 
 
 
   
   
   
   
   
 
 
 
7.

CONVERTIBLE DEBT

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2018 and 2017

On January 12, 2018, the Company completed a private placement of a total of 36 units of the Company’s securities at the price of $250,000 per unit pursuant to Section 4(a)
(2)  of  the  Securities Act  of  1933,  as  amended  (the  “Securities Act”)  and  Rule  506  of  Regulation  D  promulgated  thereunder.  Each  unit  consisted  of  (i)  a  .1%  unsecured
convertible promissory note of the principal amount of $250,000, and (ii) a 3-year warrant entitling the holder to purchase 37,500 shares of the Company’s common stock,
par value $.001 per share, at a price of $.01 per share or through cashless exercise.

The convertible debt has a maturity date of January 12, 2021 and the principal balance and any accrued interest is convertible by the holder at any time into Common Stock
of  the  Company  at  conversion  price  of  $3.00  a  share.    Principal  due  and  interest  accrued  on  the  notes  will  automatically  convert  into  shares  of  Common  Stock,  at  the
conversion price, if at any time during the term of the notes, commencing twelve (12) months from the date of issuance, the Common Stock trades minimum daily volume of
at least 50,000 shares for twenty (20) consecutive days with a volume weighted average price of at least $4.00 per share.

In relation to this transaction, the Company recorded a debt discount of $4,239,000 related to the fair market value of warrants issued as noted above. The debt discount,
which was based on an imputed interest rate, is being amortized on a straight-line basis over the life of the convertible debt.

During  the  year  ended  December  31,  2018,  convertible  debt  and  accrued  interest  of  $5,927,677,  net  of  unamortized  debt  discount  of  $2,305,746,  was  converted  into
2,013,294 shares of common stock at the conversion rate of $3.00 per share.

Convertible debt
Remaining unamortized debt discount and debt issue costs
Convertible debt, net of debt discount and debt issue costs

December 31,

2018
3,075,000     
(1,030,887)    
2,044,113     

  $

  $

2017

      - 
- 
- 

Amortization of debt discount for the year ended December 31, 2018 was $998,601. There was no amortization of debt discount in 2017.

At December 31, 2018 there were 536,250 warrants outstanding related to the issuance of convertible debt.

F-15

 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
 
 
8.

SHARE BASED PAYMENTS AND STOCK OPTIONS

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2018 and 2017

On  March  6,  2014,  the  Company’s  Board  of  Directors  (the  “Board”)  approved  the  2014  Equity  Incentive  Plan  (“2014  Plan)  pursuant  to  which  the  Company  may  grant
incentive, non-statutory options, stock appreciation rights, restricted stock, restricted stock units, performance shares, performance units and other stock or cash awards to
employees, nonemployee members of our Board, consultants and other independent advisors who provide services to the Company. The maximum shares of common stock
which may be issued over the term of the plan shall not exceed 2,500,000 shares. Awards under this plan are made by the Board or a committee designated by the Board.
Options under the plan are to be issued at the market price of the stock on the day of the grant except to those issued to holders of 10% or more of the Company’s common
stock which is required to be issued at a price not less than 110% of the fair market value on the day of the grant. Each option is exercisable at such time or times, during
such period and for such numbers of shares shall be determined by the plan administrator. No option may be exercisable for more than ten years (five years in the case of an
incentive stock option granted to a 10% stockholder) from the date of grant.

On January 7, 2018, the Board adopted the 2018 Equity Compensation Plan (the “2018 Plan”) and on April 20, 2018, the shareholders approved the 2018 Plan. The 2018
Plan will be administered by the Board. The Board may grant options to purchase shares of Common Stock, stock appreciation rights, restricted stock units, restricted or
unrestricted shares of Common Stock, performance shares, performance units, other cash-based awards and other stock-based awards. The Board also has broad authority to
determine the terms and conditions of each option or other kind of equity award, adopt, amend and rescind rules and regulations for the administration of the 2018 Plan and
amend or modify outstanding options, grants and awards.

No options, stock purchase rights or awards may be made under the 2018 Plan on or after the ten-year anniversary of the adoption of the 2018 Plan by the Board, but the
2018 Plan will continue thereafter while previously granted options, stock appreciation rights or awards remain subject to the 2018 Plan. The maximum shares of Common
Stock which may be issued over the term of the plan shall not exceed 2,500,000 shares. Options granted under the 2018 Plan may be either “incentive stock options” that are
intended  to  meet  the  requirements  of  Section  422  of  the  Internal  Revenue  Code  of  1986,  as  amended  (the  “Code”)  or  “nonstatutory  stock  options”  that  do  not  meet  the
requirements of Section 422 of the Code. The Board will determine the exercise price of options granted under the 2018 Plan. The exercise price of stock options may not be
less  than  the  fair  market  value,  on  the  date  of  grant,  per  share  of  our  Common  Stock  issuable  upon  exercise  of  the  option  (or  110%  of  fair  market  value  in  the  case  of
incentive options granted to a ten-percent stockholder). No option may be exercisable for more than ten years (five years in the case of an incentive stock option granted to a
10% stockholder) from the date of grant.

Awards issued under the 2014 Plan as of December 31, 2018 are summarized below:

Total Shares available for issuance pursuant to the 2014 Plan
Options outstanding, December 31 2018
Total options exercised under 2014 Plan
Total shares issued pursuant to the 2014 Plan
Awards available for issuance under the 2014 Plan, December 31, 2018

Awards issued under the 2018 Plan as of December 31, 2018 are summarized below:

Total Shares available for issuance pursuant to the 2018 Plan
Options outstanding, December 31 2018
Total options exercised under 2018 Plan
Total shares issued pursuant to the 2018 Plan
Awards available for issuance under the 2018 Plan, December 31, 2018

F-16

2018
2,500,000 
(995,500)
(1,118,333)
(375,000)
11,167 

2018
2,500,000 
(281,500)
- 
(9,500)
2,209,000 

 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
 
 
 
 
 
   
   
   
   
   
 
8.

SHARE BASED PAYMENTS AND STOCK OPTIONS, continued

GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2018 and 2017

Expected volatility
Expected dividends
Expected term
Risk-free rate

The table below summarizes all the options granted by the Company during years ended December 31, 2017 and 2018:

2018
72.91%-90.81%  

None 
2.5 years  

1.64%  

2017
73.28% -96.92%

None 
2.5 years 
1.64%-1.70%

Options

Outstanding at January 1, 2017

Granted
Exercised
Forfeited or expired

Outstanding at December 31, 2017

Vested and exercisable at December 31 2017

Outstanding at January 1, 2018
Granted
Exercised
Forfeited or expired
Outstanding at December 31, 2018

Vested and exercisable at December 31, 2018

Weighted-
Average 
Exercise 
Price

Weighted- 
Average 
Remaining 
Contractual
Term

Weighted-
Average 
Grant Date 
Fair Value

       .62   
1.80   
.60   
.60   
.99   
.77   

.99   
3.21   
.67   
.76   
1.66   
1.39   

    $
    $
    $
    $

    $
    $
    $
    $
    $

2.35 years

1.73 years

2.65 years

2.22 years

.83 
.07 
.07 
.32 

.32 
1.91 
.12 
.16 
.78 

Shares

1,862,000    $
845,000    $
(50,000)   $
(35,000)   $
2,622,000    $
2,057,332    $

2,622,000    $
386,500    $
(1,068,333)   $
(124,667)   $
1,815,500    $
1,393,831    $

Share-based  payment  expense  to  officers,  directors  and  employees  and  the  years  ended  December  31,  2018  and  2017  was  approximately  $901,900  and  $730,500,
respectively.

Expense related to issuance of shares, options and warrants to consultants for the years ended December 31, 2018 and 2017 was approximately $501,800 and $347,500,
respectively.

9.

STOCK PURCHASE WARRANTS

A summary of the status of the Company’s outstanding stock warrants as of December 31, 2018 is as follows:

Outstanding January 1, 2017
Granted/issued
Exercised
Forfeited
Outstanding December 31, 2017
Granted/issued
Exercised
Forfeited
Outstanding December 31, 2018

F-17

Weighted 
Average
Exercise 
Price

3,885,729    $
2,475,000     
(2,755,001)    
-     
3,605,728    $
1,916,500    $
(2,242,728)   $
-     
3,279,500    $

.70 
2.55 
.70 

1.84 
1.01 
1.16 

1.94 

 
 
 
 
 
 
 
 
 
   
   
  
   
  
   
 
 
 
   
   
   
 
 
   
     
   
 
   
 
 
   
      
     
       
   
 
   
 
   
 
   
   
     
  
 
   
      
    
 
     
  
   
 
   
 
   
 
   
 
   
   
     
  
 
 
 
 
 
 
 
 
   
 
 
 
 
   
 
   
   
   
   
  
   
   
   
   
  
   
 
GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2018 and 2017

10. STOCKHOLDERS’ EQUITY

Common Stock

The Company’s current Certificate of Incorporation authorizes it to issue 100,000,000 shares of common stock, par value $0.001 per share. As of December 31, 2018, and
2017, there were 27,948,609 and 16,846,835 shares of common stock issued and outstanding, respectively.

2018

During the year ended December 31, 2018, the Company sold 3,333,333 shares of common stock for net proceeds of $9,959,877.

During  the  year  ended  December  31,  2018,  the  Company  issued  3,076,461  shares  of  common  stock  upon  exercise  of  3,056,478  warrants  resulting  in  proceeds  to  the
Company of $2,593,694.

During the year ended December 31, 2018, the Company issued 995,186 shares of common stock upon exercise of 1,068,333 options resulting in proceeds to the Company
of $321,701.

During the year ended December 31, 2018, the Company issued 2,013,294 shares of common stock upon conversion of convertible debt and accrued interest. (See Note 7)

During the year ended December 31, 2018, the Company issued 1,550,000 shares of common stock in connection with business combinations. (See Note 14)

During the year ended December 31, 2018, the Company issued 123,500 shares of common stock to employees valued at $463,922 and issued 10,000 shares of common
stock to consultants valued at $45,001.

2017

During the year ended December 31, 2017, the Company sold 1,825,000 shares of common stock for net proceeds of $3,291,565.

During  the  year  ended  December  31,  2017,  the  Company  issued  2,755,001  shares  of  common  stock  upon  exercise  of  2,755,001  warrants  resulting  in  proceeds  to  the
Company of $1,928,501.

During the year ended December 31, 2017, the Company issued 50,000 shares of common stock upon exercise of 50,000 options resulting in proceeds of $30,000

During the year ended December 31, 2017, the Company issued 194,000 shares of common stock to employees valued at $433,376 and issued 280,000 shares of common
stock to consultants valued at $427,000.

F-18

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2018 and 2017

11. EARNINGS PER SHARE

Basic net loss per share is computed by dividing net loss attributable to common shareholders by the weighted average number of common shares outstanding. Diluted net
loss per share is computed by dividing net loss attributable to common shareholders by the weighted average number of common shares outstanding plus the number of
common  shares  that  would  be  issued  assuming  exercise  or  conversion  of  all  potentially  dilutive  common  shares.  Potentially  dilutive  securities  are  excluded  from  the
calculation when their effect would be antidilutive. For all years presented in the consolidated financial statements, all potentially dilutive securities have been excluded
from the diluted share calculations as they were anti-dilutive as a result of the net losses incurred for the respective years. Accordingly, basic shares equal diluted shares for
all years presented.

Potentially dilutive securities were comprised of the following:

Warrants
Convertible debt warrants
Options
Total

December 31,
2018
3,279,500     
536,250     
1,815,500     
5,631,250     

December 31, 
2017
3,605,728 
- 
2,083,500 
5,689,228 

The following table sets forth the composition of the weighted average shares (denominator) used in the basic and dilutive earnings per share computation for the years
ended December 31, 2018 and 2017.

Net loss

Weighted average shares outstanding, basic
Effect of dilutive common stock equivalents
Adjusted weighted average shares outstanding, dilutive

Basic loss per shares

Dilutive loss per share

12. LEASE COMMITMENTS

December 31,
2018
(5,073,755)   $
23,492,650     
-     
23,492,650     
(.22)   $
(.22)   $

December 31,
2017
(2,542,582)
14,510,582 
- 
23,492,650 
(.18)
(.18)

  $

  $
  $

The  Company  leases  its  store  facilities  under  operating  leases  ranging  from  $900  to  $8,000  per  month.  The  following  is  a  schedule  of  future  minimum  rental  payments
required under the terms of the operating leases as of December 31, 2018:

Year Ending December 31
2019
2020
2021
2022
Thereafter

Amount

1,251,800 
1,207,900 
1,085,400 
781,600 
357,700 
4,684,400 

  $

  $

Rent expense under all operating leases for the year ended December 31, 2018 and 2017 was $1,145,837 and $641,408, respectively.

F-19

 
 
 
 
 
 
 
 
   
 
   
   
   
   
 
 
 
 
   
 
   
   
   
 
 
 
 
 
   
   
   
   
 
 
 
GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2018 and 2017

13. VENDOR CONCENTRATIONS

As of December 31, 2018, and 2017, two suppliers represent 56% and 61% of our purchases, respectively. Although the Company expects to maintain relationships with
these vendors, the loss of either supplier would not have a material adverse impact on our business, because both suppliers provide the same products.

14. ACQUISITIONS

The Company accounts for acquisitions in accordance with ASC 805 “Business Combinations.” Assets acquired and liabilities assumed are recorded in the accompanying
consolidated balance sheets at their estimated fair values, as of the acquisition date. Results of operations are included in the Company’s financial statements from the date of
acquisition.  For  the  acquisitions  noted  below,  the  Company  used  the  income  approach  to  determine  the  fair  value  of  the  customer  relationships,  the  relief  from  royalty
method  to  determine  the  fair  value  of  trademarks  and  the  comparison  of  economic  income  using  the  with/without  approach  to  determine  the  fair  value  of  non-compete
agreements. The Company used Level 3 inputs to determine the fair value of all these intangible assets.

Inventory
Prepaids and other current assets
Furniture and equipment
Goodwill
Total

East Coast 
Hydro
1,002,300    $
30,200     
45,600     
1,341,400     
2,419,500    $

  $

  $

Humboldt 
Depot

Superior 
Growers 
Supply

Central 
Coast 
Garden

389,800    $
6,800     
30,000     
654,000     
1,080,600    $

517,950    $
-     
50,000     
540,250     
1,108,200    $

Santa Rosa 
Hydro
1,500,000    $
-     
100,000     
4,884,500     
6,484,500    $

254,900    $
-     
4,600     
136,400     
395,900    $

The table below represents the consideration paid for the net assets acquired in business combinations.

Cash
Assumption of payables
Seller financing
Common stock
Total

East Coast 
Hydro
1,201,200    $
66,300     
600,000     
552,000     
2,419,500    $

  $

  $

Humboldt 
Depot

Superior 
Growers 
Supply

Central 
Coast 
Garden

896,600    $
-     
-     
184,000     
1,080,600    $

817,950    $
-     
-     
290,250     
1,108,200    $

Santa Rosa 
Hydro
2,425,000    $
-     
415,000     
3,644,500     
6,484,500    $

257,000    $
-     
-     
138,900     
395,900    $

Heavy 
Gardens

Total
3,664,950 
-    $
37,000 
-     
230,200 
-     
433,000     
7,989,550 
433,000    $ 11,921,700 

Heavy 
Gardens

Total
5,747,750 
150,000    $
66,300 
-     
1,087,000 
72,000     
211,000     
5,020,650 
433,000    $ 11,921,700 

The  following  table  discloses  the  date  of  the  acquisitions  noted  above  and  the  revenue  and  earnings  included  in  the  consolidated  income  statement  from  the  date  of
acquisition to the period ended September 30, 2018

Acquisition date
Revenue
Earnings

East Coast 
Hydro
1/23/2018     
3,450,600    $
613,000    $

Humboldt 
Depot
1/30/2018     
2,030,200    $
147,600    $

  $
  $

Superior 
Growers 
Supply
4/12/2018     
1,926,400    $
178,200    $

F-20

Central 
Coast 
Garden

Santa Rosa 
Hydro
7/13/2018     
1,594,900    $
165,300    $

Heavy 
Gardens

9/14/2018     
121,500    $
5,800    $

Total

9,621,600 
1,165,900 

6/8/2018     
498,000    $
56,000    $

 
 
 
 
  
 
 
 
 
   
   
   
   
   
   
 
   
   
   
 
 
 
 
   
   
   
   
   
   
 
   
   
   
  
 
 
 
   
   
   
   
   
   
 
   
  
 
GROWGENERATION CORP. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEARS ENDED DECEMBER 31, 2018 and 2017

14. ACQUISITIONS, continued

The  following  represents  the  proforma  consolidated  income  statement  as  if  the  acquisitions  had  been  included  in  the  consolidated  results  of  the  Company  for  the  entire
period for the year ended December 31, 2017.

Pro forma consolidated income statement

Revenue
Earnings

15. GAIN ON SETTLEMENTS

December 31,
2017
  $ 40,887,900 
(1,547,300)
  $

For the year ended December 31, 2017, the Company recorded $322,058 in settlements which were comprised of two events.

In 2017, a fire in northern California resulted in our Santa Rosa store being closed for approximately 10 days. In addition to the loss of revenue, the contents of the store were
damaged due to smoke from the fire. The Company had insurance coverage for both the contents of the store and business interruption. The settlement with our insurance
carrier was $126,278.

In  2017,  the  Company  entered  into  an  asset  purchase  agreement  to  acquire  the  assets  of  an  entity  in  California.  One  of  the  non-executing  shareholders  of  the  seller  had
various objections to the acquisition and asserted certain rights, claims and demands. The Company became aware that a third party was also interested in acquiring the
target entity. The Company entered into an agreement to assign all its rights, title and interest in its asset purchase agreement to the third party in exchange for a payment of
$75,000  and  inventory  from  the  third  party  valued  at  approximately  $140,000,  resulting  in  a  gain  on  the  settlement  of  approximately  $195,000  after  deducting  costs  of
approximately $20,000.

16. SUBSEQUENT EVENTS

On November 28, 2018, the Company entered into an asset purchase agreement to purchase all of the assets of a retail hydroponic store, Chlorophyll Inc, located in Denver,
CO. The closing of the asset purchase took place on January 22, 2019.

The assets subject to the sale under the asset purchase agreement included inventories, fixed assets, tangible personal property, intangible personal property and contracts.
The Company paid the sellers a total of $3.7 million in cash and 194,553 shares of common stock of the Company, valued at approximately $500,000, as consideration for
the assets acquired.

On January 26, 2019, the Company entered into two asset purchase agreements to purchase all of the assets of two retail hydroponic stores, located in Reno, NV and Palm
Springs, CA. The closing of the asset purchases took place on February 7 and February 11, 2019, respectively.

The assets subject to the sale under the asset purchase agreements included inventories, fixed assets, tangible personal property, intangible personal property and contracts.
The Company paid the two sellers a total of $1,325,000 in cash and 150,000 shares of common stock of the Company, valued at approximately $489,000, as consideration
for the assets acquired.

F-21

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 ITEM 9. CHANGES AND DISAGREEMENT WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

None.

 ITEM 9A. CONTROLS AND PROCEDURES

Evaluation of Disclosure Controls and Procedures

We maintain disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) of the Securities Exchange Act of 1934, as amended (the “Exchange Act”)) that
are  designed  to  be  effective  in  providing  reasonable  assurance  that  information  required  to  be  disclosed  in  our  reports  under  the  Exchange  Act  is  recorded,  processed,
summarized and reported within the time periods specified in the rules and forms of the SEC, and that such information is accumulated and communicated to our management
to allow timely decisions regarding required disclosure.

In  designing  and  evaluating  disclosure  controls  and  procedures,  management  recognizes  that  any  controls  and  procedures,  no  matter  how  well  designed  and  operated,  can
provide only reasonable, not absolute assurance of achieving the desired objectives. Also, the design of a control system must reflect the fact that there are resource constraints
and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute
assurance that all control issues and instances of fraud, if any, have been detected. These inherent limitations include the realities that judgments in decision-making can be
faulty and that breakdowns can occur because of simple error or mistake. The design of any system of controls is based, in part, upon certain assumptions about the likelihood of
future events and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions. As of the end of the period covered by
this report, we carried out an evaluation, under the supervision and with the participation of management, including our chief executive officer and chief financial officer, of the
effectiveness  of  the  design  and  operation  of  our  disclosure  controls  and  procedures.  Based  upon  that  evaluation,  management  concluded  that  our  disclosure  controls  and
procedures were effective as of December 31, 2018 to cause the information required to be disclosed by us in reports that we file or submit under the Exchange Act is recorded,
processed, summarized and reported within the time periods prescribed by SEC, and that such information is accumulated and communicated to management, including our
chief executive officer and principal financial officer, as appropriate, to allow timely decisions regarding required disclosure.

Management’s Report on Internal Control Over Financial Reporting 

As required by the SEC rules and regulations for the implementation of Section 404 of the Sarbanes-Oxley Act, our management is responsible for establishing and maintaining
adequate internal control over financial reporting. Our internal control over financial reporting is designed to provide reasonable assurance regarding the reliability of financial
reporting  and  the  preparation  of  our  consolidated  financial  statements  for  external  reporting  purposes  in  accordance  with  U.S.  GAAP.  Our  internal  control  over  financial
reporting  includes  those  policies  and  procedures  that:  (1)  pertain  to  the  maintenance  of  records  that,  in  reasonable  detail,  accurately  and  fairly  reflect  the  transactions  and
dispositions of the assets of the Company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of consolidated financial statements
in accordance with U.S. GAAP, and that our receipts and expenditures are being made only in accordance with authorizations of our management and directors, and (3) provide
reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of our assets that could have a material effect on the consolidated
financial statements.

In  making  the  assessments  on  the  effectiveness  of  our  internal  controls  over  financial  reporting  as  of  December  31,  2018,  management  used  the  criteria  set  forth  by  the
Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission  (COSO)  in  Internal  Control  —  Integrated  Framework  (2013).  Based  on  our  assessments  and  those
criteria, management determined that we maintained effective internal controls over financial reporting as of December 31, 2018.

This  Report  does  not  include  an  attestation  report  of  the  Company’s  registered  public  accounting  firm  regarding  internal  control  over  financial  reporting. As  an  emerging
growth company, management’s report is not subject to attestation by our registered public accounting firm.

Changes in Internal Control Over Financial Reporting

There were no changes in our internal control over financial reporting during the most recent fiscal quarter, that have materially affected, or are reasonably likely to materially
affect, our internal control over financial reporting.

 Item 9B. Other Information.

On  March  26,  2019,  Darren  Lampert  resigned  from  the Audit  Committee  as  a  member  and  Chairman.  The  Board  of  Directors  of  the  Company  accepted  Mr.  Lampert’s
resignation  from  the Audit  Committee  on  the  same  day,  and  appointed  Sean  Stiefel,  an  independent  director,  unto  the Audit  Committee  and  appointed  Stephen Aiello  as
Chairman of the Audit Committee. As of the date of this report, the Audit Committee is comprised of the following independent directors: Stephen Aiello (Chairman), Sean
Stiefel and Peter Rosenberg.

25

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE

 PART III

All  directors  of  the  Company  hold  office  for  one-year  terms  until  the  election  and  qualification  of  their  successors.  Officers  are  appointed  by  our  Board  and  serve  at  the
discretion  of  the  board,  subject  to  applicable  employment  agreements.  The  following  table  sets  forth  information  regarding  our  executive  officers  and  the  members  of  our
Board.  

Name
Darren Lampert
Michael Salaman
Monty Lamirato
Joe Prinzivalli
Stephen Aiello
Peter Rosenberg
Sean Stiefel

Age
58
56
63
38
58
56
31

  Position
  Chief Executive Officer and Director
  President and Director
  Chief Financial Officer and Secretary
  Chief Operating Officer
  Director
  Director
  Director

Darren Lampert has been our Chief Executive Officer and a Director since our inception in 2014. Mr. Lampert began his career in 1986 as a founding member of the law firm
of  Lampert  and  Lampert  (1986-1999),  where  he  concentrated  on  securities  litigation,  NASD  (now  FINRA)  compliance  and  arbitration  and  corporate  finance  matters.  Mr.
Lampert has represented clients in actions and investigations brought before government agencies and self-regulatory bodies. Mr. Lampert has spent the past 15 years working
as a portfolio manager and proprietary trader at Schonfeld Securities (1999-2005), Schottenfeld Group (2007) and Incremental Capital (2008-2010). From 2010 to 2014, Mr.
Lampert was a private investor. Mr. Lampert graduated in 1982 with a Bachelor of Science degree in business administration from Ithaca College. Mr. Lampert received a JD
from Bridgeport University School of Law in 1985. Mr. Lampert was admitted to practice law in New York in 1986 and is also admitted to practice before the United States
District Courts for the Southern and Eastern Districts of New York.

Michael Salaman has been our President and a Director since our inception. Mr. Salaman served as the Chairman of Skinny Nutritional Corp. since January 2002 and as Chief
Executive Officer and President of Skinny Nutritional Corp. since June 2010. He also served as Chief Executive Officer of Skinny Nutritional Corp. Skinny Nutritional Corp.
filed for Chapter 11 Bankruptcy protection in 2013 and the assets were sold to a private equity firm in March 2014. Mr. Salaman has over 20 years’ experience in the area of
start-ups, new product development, distribution and marketing. Mr. Salaman began his business career as Vice President of Business Development for National Media Corp.,
an infomercial marketing company in the United States from 1985-1993. From 1995-2001, Mr. Salaman started a Digital Media company called American Interactive Media,
Inc., a developer of Web TV set-top boxes and ISP services. In 2002, Mr. Salaman became the principal officer of that entity and directed its operations as a marketing and
distribution  company  and  in  2005  focused  its  efforts  in  the  enhanced  water  business.  Mr.  Salaman  received  a  Bachelor  of  Business Administration  degree  in  business  from
Temple University in 1986.

Monty Lamirato joined the Company as Chief Financial Officer and Secretary in May 2017. From March 2009 to just prior to joining GrowGen, Mr. Lamirato worked as an
independent consultant providing chief financial officer and financial reporting consulting services to companies of various sizes in a variety of industries. In this capacity, he
prepared and reviewed SEC filings and GAAP-compliant financial statements, provided technical accounting assistance, designed and developed inventory and logistics systems
for  inventory  management,  developed  scalable  accounting  and  reporting  systems,  internal  accounting  controls  and  annual  budgets  and  evaluated  short-term  investment
alternatives  for  idle  cash.  From  March  2013  until  November  2016,  Mr.  Lamirato  served  as  Chief  Financial  Officer  of  Strategic  Environmental  &  Energy  Resources,  Inc.,  a
publicly traded holding company that provides a wide range of environmental, renewable fuels and industrial waste stream management services, where he was responsible for
all SEC filings, prepared all GAAP and SEC compliant financial statements and developed financial and operating metrics and other key performance indicators for evaluation
of business results by management. Mr. Lamirato has also served as Chief Financial Officer and Treasurer of ARC Group Worldwide, Inc. from June 2001 to March 2009, Vice
President of Finance at GS2.net, LLC from November 2000 to May 2001, and also Vice President of Finance for PlanetOutdoors.com, Inc. from June 1999 to October 2000. He
began his career as an audit staff member with Coopers & Lybrand in 1977, where he remained until he served as an Audit Manager and Audit Partner with Mitchell Finley and
Company, P.C. from 1986 to 1993. Mr. Lamirato received a Bachelor of Science, cum laude, from Regis College in Denver and is a Certified Public Accountant.

26

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Joe Prinzivalli has been our Chief Operating Office since April 2017. Prior to joining the Company, Mr. Prinzivalli spent 6 years with a Colorado based hydroponic retail
company, Way to Grow. He identified the need for, and implemented, all distribution operations for Way to Grow. As Inventory Manager, from July 2014 to December 2016,
Mr. Prinzivalli was responsible for overseeing the movement and integrity of all Way-To-Grow physical inventories, managed analytical/reporting functions, and implemented
standard operating procedures across all company functions.  

Stephen Aiello  has been a Director of the Company since May 2014. Mr. Aiello was a partner at Jones and Company from 2004-2008. From 2001-2003, he worked at 033
Asset Management. From 1986-2001, he was a partner at Montgomery Securities. Mr. Aiello received a B.A. in Psychology from Ithaca College and an MBA from Fordham
University. Since 2010, Mr. Aiello has been a private investor and owner of real estate properties.

Peter Rosenberg has been a Director of the Company since July 2017. He has about 30 years of experience in the financial services industry, specifically in leveraged finance,
capital markets, strategic advisory, private equity and asset management. Throughout his career, he has executed capital raising, mergers and acquisitions, and restructuring
transactions. Mr. Rosenberg was previously with Duff & Phelps as a Managing Director in the Consumer and Retail Merger and Acquisitions Group. Prior to Duff & Phelps,
Mr. Rosenberg was a Managing Director with Wells Fargo Securities, where he was responsible for sourcing and executing financing and mergers and acquisitions transactions
for  independent  and  financial  sponsor-backed  middle  market  companies.  Previously,  Mr.  Rosenberg  established  and  managed  the  San  Francisco  office  for  Barrington
Associates, a boutique mergers and acquisitions advisory firm. At Barrington, he completed divestiture and recapitalization transactions in the consumer, retail, industrial and
business services sectors and was responsible for coverage of middle market private equity firms. Prior to Barrington, Mr. Rosenberg was a Director at Salomon Smith Barney,
focusing  on  corporate  finance  and  mergers  and  acquisitions  transactions  for  West  Coast  consumer  product,  specialty  retail,  financial  services  and  industrial  companies.  Mr.
Rosenberg has also held positions at Richard C. Blum & Associates (now BLUM Capital) and Comann, Howard & Flamen. He graduated magna cum laude from the University
of Colorado with a B.S. degree in Business and Administration and was a member of the Beta Gamma Sigma academic honor society. Mr. Rosenberg holds Series 7, 24, and 63
securities industry registrations. 

Sean Stiefel  has  been  a  Director  of  the  Company  since  January  2018.  Mr.  Stiefel  founded  Navy  Capital  LLC  in  2014,  where  he  is  currently  a  Portfolio  Manager  and  is
responsible for all aspects of stock selection, investment due diligence and portfolio construction. Mr. Stiefel launched the Navy Capital Green Fund, LP in 2017 as a global
public equity focused cannabis dedicated fund. Navy Capital has been involved in cannabis related investing since early 2016. Prior to founding Navy Capital, Mr. Stiefel was a
research analyst and trader for Northwoods Capital Management Partners, a global equity fund with a fundamental value and special situations investment strategy. Mr. Stiefel
had previously served as an associate within an equity long/short fund at Millennium Partners, and he began his career as an equities trading analyst for Barclays Capital. He is
a graduate of the University of Southern California’s Marshall school of Business.

27

 
 
 
 
 
 
Involvement in Certain Legal Proceedings

To our knowledge, during the past ten years, none of our directors, executive officers, promoters, control persons, or nominees other than Michael Salaman (see biographical
information of Michael Salaman above regarding the Chapter 11 Bankruptcy protection filed by Skinny Nutritional Corp. in 2013) has:

●

●

●

●

●

●

been convicted in a criminal proceeding or been subject to a pending criminal proceeding (excluding traffic violations and other minor offenses);

had  any  bankruptcy  petition  filed  by  or  against  the  business  or  property  of  the  person,  or  of  any  partnership,  corporation  or  business  association  of  which  he  was  a
general partner or executive officer, either at the time of the bankruptcy filing or within two years prior to that time;

been subject to any order, judgment, or decree, not subsequently reversed, suspended or vacated, of any court of competent jurisdiction or federal or state authority,
permanently or temporarily enjoining, barring, suspending or otherwise limiting, his involvement in any type of business, securities, futures, commodities, investment,
banking, savings and loan, or insurance activities, or to be associated with persons engaged in any such activity;

been  found  by  a  court  of  competent  jurisdiction  in  a  civil  action  or  by  the  SEC  or  the  Commodity  Futures  Trading  Commission  to  have  violated  a  federal  or  state
securities or commodities law, and the judgment has not been reversed, suspended, or vacated;

been the subject of, or a party to, any federal or state judicial or administrative order, judgment, decree, or finding, not subsequently reversed, suspended or vacated (not
including any settlement of a civil proceeding among private litigants), relating to an alleged violation of any federal or state securities or commodities law or regulation,
any law or regulation respecting financial institutions or insurance companies including, but not limited to, a temporary or permanent injunction, order of disgorgement
or restitution, civil money penalty or temporary or permanent cease-and-desist order, or removal or prohibition order, or any law or regulation prohibiting mail or wire
fraud or fraud in connection with any business entity; or

been the subject of, or a party to, any sanction or order, not subsequently reversed, suspended or vacated, of any self-regulatory organization (as defined in Section 3(a)
(26) of the Exchange Act), any registered entity (as defined in Section 1(a)(29) of the Commodity Exchange Act), or any equivalent exchange, association, entity or
organization that has disciplinary authority over its members or persons associated with a member.

Board Committees

The Company currently maintains a board of directors that is composed of a majority of “independent” directors.

The  Company  has  an  audit  committee,  which  is  comprised  of,  Steven Aiello  (Chairman)  Sean  Stiefel  and  Peter  Rosenberg  as  of  the  date  of  this  report.  The  Board  has
determined that all of Messrs. Aiello, Stiefel and Rosenberg are independent directors.

The Company does not expect to appoint nominating committee and/or compensation committee, or to adopt charters relative to each such committees at this time but may do so
as required in the future.

Code of Business Conduct and Ethics

The Company has not adopted a Code of Business Conduct and Ethics. The Company has adopted an Insider Trading Policy which sets forth the procedure regarding trading by
insiders in securities of the Company.

Limitation of Directors Liability and Indemnification

The Colorado Business Corporations Act authorizes corporations to limit or eliminate, subject to certain conditions, the personal liability of directors to corporations and their
stockholders for monetary damages for breach of their fiduciary duties.

Bylaws  of  the Company  provide  that  the  Company  will  indemnify  its  directors  and  officers  who,  by  reason  of  the  fact  that  he  or  she  is  one  of  the  Company’s  officers  or
directors, is involved in a legal proceeding of any nature.

The  Company  has  purchased  director  and  officer  liability  insurance  to  cover  certain  liabilities  its  directors  and  officers  may  incur  in  connection  with  their  services  to  the
Company.

28

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
There is no pending litigation or proceeding involving any of our directors, officers, employees or agents in which indemnification will be required or permitted. The Company
is not aware of any threatened litigation or proceeding that may result in a claim for such indemnification.

Indemnification Agreements

The employment agreements the Company entered into with each of its current executive officers provides for indemnification to the fullest extent permitted by applicable law
for the executive officers against all debts, judgments, costs, charges or expenses whatsoever incurred or sustained by an executive officer in connection with any action, suit or
proceeding to which the executive officer may be made a party by reason of his being or having been an officer of the Company, or because of actions taken by the executive
officer which were believed by the executive officer to be in the best interests of the Company.

 ITEM 11. EXECUTIVE COMPENSATION

The following table presents information regarding the total compensation awarded to, earned by, or paid to our chief executive officer and the three most highly-compensated
executive officers (other than the chief executive officer) who were serving as executive officers as of the Record Date for services rendered in all capacities to us for the years
ended December 31, 2018 and 2017.

Name and Principal Position
Darren Lampert
Chief Executive Officer

Michael Salaman
President and Secretary

Monty Lamirato (2)
Chief Financial Officer and Secretary  

Joe Prinzivalli (1)
Chief Operating Officer

Year
2018
2017

2018
2017

2018
2017

2018
2017

Salary
($)

Bonus
($)

Option Awards
($)(3)

192,500    
164,600    

192,500    
164,600    

162,500    
93,800    

110,000    
75,900    

105,000    
31,900    

105,000    
31,900    

-    
-    

-    
10,000    

58,000    
233,800    

58,000    
233,800    

46,600    
156,200    

23,300    
-    

Stock 
Based 
Awards
($)(4)

All Other
Compensation
($)

Total
($)

-    
-    

-    
-    

-    
276,000    

-    
303,000    

-    
-    

-    
-    

-    
-    

-    
-    

355,500 
430,300 

355,500 
430,300 

209,100 
526,000 

133,300 
388,900 

(1) As of April 10, 2017, Joe Prinzivalli started to provide his services to the Company as Chief Operating Officer.
(2) As of May 15, 2017, Monty Lamirato started to provide his services to the Company as Chief Financial Officer and Secretary.
(3) The amounts in the Option Awards column reflect the aggregated grant date fair value of awards granted during 2018 and 2017 as computed in accordance with FASB ASC

Topic 718.

(4) The amounts in the Stock Based Awards column reflect the aggregated grant date fair value of awards granted during 2018 and 2017 as computed in accordance with FASB

ASC Topic 718.

Employment and Consulting Agreements

On September 22, 2017, the Company entered into employment agreements with Darren Lampert, Chief Executive Officer, and Michael Salaman, President, who have each
agreed to devote their full time and attention to the Company’s business and each receive compensation of $175,000 per annum, subject to a 10% increase each January 1 during
the term of the agreements. In addition, commencing with the year ending December 31, 2017, each of Mr. Lampert and Mr. Salaman is eligible for a cash bonus payment equal
to 0.5% multiplied by the difference between revenue in each fiscal year less $7,980,471, and is granted up to 300,000 options to purchase shares of Common Stock of the
Company, of which 30,750 have been granted as of the date of their respective agreements.

On May 15, 2017, the Company entered into a three-year executive employment agreement with Monty Lamirato as Chief Financial Officer and Secretary, pursuant to which
the Company agreed to pay Mr. Lamirato a salary of $150,000 per annum for the first year, $162,500 for the second year and $175,000 for the third year. The Company also
agreed to issue to Mr. Lamirato 25,000 shares of Common Stock and 50,000 stock options as of July 10, 2017, May 15, 2018 and May 15, 2019, respectively.

29

 
 
 
 
 
 
 
 
  
  
  
  
  
  
 
 
    
 
    
 
 
 
    
     
     
     
     
     
  
 
    
 
    
 
 
 
    
     
     
     
     
     
  
 
    
    
 
 
 
    
     
     
     
     
     
  
 
    
 
    
 
 
 
 
 
On January 1, 2017, the Company entered into an employment agreement with Joe Prinzivalli, pursuant to which Mr. Prinzivalli agreed to provide his services to the Company
as Inventory Controller, and, as a part of the consideration for his services, among other compensations, the Company agreed to grant him 10,000 options upon signing of the
agreement. The 10,000 options were deemed issued as of July 10, 2017 when the Company filed a Registration Statement on Form S-8 registering the shares of Common Stock
issuable under its 2014 Plan. On April 10, 2017, the Company entered into a three-year executive employment agreement with Mr. Prinzivalli (which replaced the previous
agreement), pursuant to which Mr. Prinzivalli agreed to provide his services to the Company as Chief Operating Officer. The Company agreed to pay Mr. Prinzivalli a salary of
$100,000 per annum with a 10% annual raise and issue to Mr. Prinzivalli 50,000 shares of Common Stock as of the date of the agreement, 50,000 shares as of December 31,
2017 and 50,000 shares as of December 31, 2018.

Additionally, each member of Management may receive a year-end cash bonus and options as determined by the Board of Directors.

On January 30, 2018, the Company entered into a six-month Advisor Agreement with Brian Tantalo, pursuant to which the Company agreed to pay Mr. Tantalo $6,000 per
month and one-year warrants to purchase 250,000 shares of Common Stock at the price of $5.75 per share. This agreement was extended an additional six months to December
31, 2018 and was not extended thereafter.

On November 7, 2017, the Company entered into a two-year Advisor Agreement with Kevin McGrath, pursuant to which the Company agreed to issue to Mr. McGrath 150,000
shares of Common Stock, with 50,000 shares vested as of the date of the agreement, 50,000 shares to vest as of November 7, 2018 and 50,000 shares to vest as of November 7,
2019.

On April 3, 2017, the Company entered into a three-year Consulting Agreement with Merida Capital Partners, LP, pursuant to which the Company agreed to pay Merida Capital
a cash fee of $60,000 per annum, payable quarterly, 80,000 shares of Common Stock, and five-year warrants to purchase 150,000 shares of Common Stock at the price of $2.75
per share.

30

 
 
 
 
 
 
 
Outstanding Equity Awards

The following table summarizes, for each of the named executive officers, the number of shares of Common Stock underlying outstanding stock options held as of December
31, 2018.

Name
Darren Lampert
Darren Lampert
Darren Lampert
Darren Lampert
Michael Salaman
Michael Salaman
Michael Salaman
Monty Lamirato
Monty Lamirato
Joe Prinzivalli
Joe Prinzivalli

Option Awards

Number of
securities
underlying
unexercised
options (#)
exercisable

Number of
securities
underlying
unexercised
options (#)

unexercisable    

Option
exercise
price ($)

250,000 
30,750 
169,250 
8,334 
30,750 
169,250 
8,334 
50,000 
20,000 
10,000 
10,000 

0    $
0    $
100,000    $
16,666    $
0    $
100,000    $
16,666    $
50,000    $
0    $
0    $
0    $

66/$.601  
1.94   
1.76   
3.59   
1.94   
1.76   
3.59   
1.90   
2.25   
1.90   
2.25   

Option
expiration
date
March 16, 2019
September 22, 2022
September 22, 2022
October 23, 2023
September 22, 2022
September 22, 2022
October 23, 2023
May 15, 2022
December 31, 2023
January 1, 2022
December 31, 2023

1

The first $100,000 of options may be deemed to be incentive stock options and are exercisable at a price of $.66 per share. The balance of the options may be deemed to be
non-qualified options and are exercisable at a price of $.60 per share.

2014 Equity Compensation Plan

On March 6, 2014, the Board of the Company adopted an Equity Compensation Plan (the “2014 Plan”). The 2014 Plan was approved by the shareholders on March 6, 2014.

The general purpose of the 2014 Plan is to provide an incentive to our employees, directors, consultants and advisors by enabling them to share in the future growth of our
business. Our Board believes that the granting of stock options, restricted stock awards, unrestricted stock awards and similar kinds of equity-based compensation promotes
continuity of management and increases incentive and personal interest in the welfare of our Company by those who are primarily responsible for shaping and carrying out our
long-range plans and securing our growth and financial success.

The Board believes that the 2014 Plan will advance our interests by enhancing our ability to (a) attract and retain employees, consultants, directors and advisors who are in a
position to make significant contributions to our success; (b) reward our employees, consultants, directors and advisors for these contributions; and (c) encourage employees,
consultants, directors and advisors to take into account our long-term interests through ownership of our shares.

31

 
 
 
 
 
 
     
     
 
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
 
 
 
 
Description of the 2014 Equity Incentive Plan

Administration. The 2014 Plan  will  be  administered  by  our  Board  of  Directors.  Our  Board  of  Directors  may  grant  options  to  purchase  shares  of  our  Common  Stock,  stock
appreciation rights, restricted stock units, restricted or unrestricted shares of our Common Stock, performance shares, performance units, other cash-based awards and other
stock-based awards. The Board of Directors also has broad authority to determine the terms and conditions of each option or other kind of equity award, adopt, amend and
rescind  rules  and  regulations  for  the  administration  of  the  2014  Plan  and  amend  or  modify  outstanding  options,  grants  and  awards.  The  Board  of  Directors  may  delegate
authority to the chief executive officer and/or other executive officers to grant options and other awards to employees (other than themselves), subject to applicable law and the
2014 Plan. No options, stock purchase rights or awards may be made under the Plan on or after the ten-year anniversary of the adoption of the 2014 Plan by our Board of
Directors, but the 2014 Plan will continue thereafter while previously granted options, stock appreciation rights or awards remain subject to the 2014 Plan.

Eligibility. Persons eligible to receive options, stock appreciation rights or other awards under the 2014 Plan are those employees, consultants, advisors and directors of our
Company and our subsidiaries who, in the opinion of the Board of Directors, are in a position to contribute to our success.

Shares Subject to the 2014 Plan. The aggregate number of shares of Common Stock available for issuance in connection with options and awards granted under the 2014 Plan
is 2,500,000, subject to customary adjustments for stock splits, stock dividends or similar transactions. Incentive Stock Options may be granted under the 2014 Plan with respect
to all of those shares. If any option or stock appreciation right granted under the 2014 Plan terminates without having been exercised in full or if any award is forfeited, or if
shares of Common Stock are withheld to cover withholding taxes on options or other awards, the number of shares of Common Stock as to which such option or award was
forfeited,  or  which  were  withheld,  will  be  available  for  future  grants  under  the  2014  Plan.  No  employee,  consultant,  advisor  or  director  may  receive  options  or  stock
appreciation rights relating to more than 1,000,000 shares of our Common Stock in the aggregate in any calendar year.

Terms and Conditions of Options. Options granted under the 2014 Plan may be either “incentive stock options” that are intended to meet the requirements of Section 422 of the
Internal Revenue Code of 1986, as amended (the “Code”) or “nonstatutory stock options” that do not meet the requirements of Section 422 of the Code. The Board of Directors
will determine the exercise price of options granted under the 204 Plan. The exercise price of stock options may not be less than the fair market value, on the date of grant, per
share of our Common Stock issuable upon exercise of the option (or 110% of fair market value in the case of incentive options granted to a ten-percent stockholder).

If on the date of grant the Common Stock is listed on a stock exchange or is quoted on the automated quotation system of Nasdaq, the fair market value shall generally be the
closing sale price on the last trading day before the date of grant. If no such prices are available, the fair market value shall be determined in good faith by the Board of Directors
based on the reasonable application of a reasonable valuation method.

No option may be exercisable for more than ten years (five years in the case of an incentive stock option granted to a ten-percent stockholder) from the date of grant. Options
granted under the 2014 Plan will be exercisable at such time or times as the Board of Directors prescribes at the time of grant. No employee may receive incentive stock options
that first become exercisable in any calendar year in an amount exceeding $100,000. The Board of Directors may, in its discretion, permit a holder of an option to exercise the
option before it has otherwise become exercisable, in which case the shares of our Common Stock issued to the recipient will continue to be subject to the vesting requirements
that applied to the option before exercise.

Generally, the option price may be paid (a) in cash or by certified bank check, (b) through delivery of shares of our Common Stock having a fair market value equal to the
purchase price, or (c) a combination of these methods. The Board of Directors is also authorized to establish a cashless exercise program and to permit the exercise price (or tax
withholding obligations) to be satisfied by reducing from the shares otherwise issuable upon exercise a number of shares having a fair market value equal to the exercise price.

No option may be transferred other than by will or by the laws of descent and distribution, and during a recipient’s lifetime an option may be exercised only by the recipient.
However, the Board of Directors may permit the holder of an option, stock appreciation right or other award to transfer the option, right or other award to immediate family
members or a family trust for estate planning purposes. The Board of Directors will determine the extent to which a holder of a stock option may exercise the option following
termination of service with us.

32

 
 
  
 
 
 
  
 
 
 
 
Stock Appreciation Rights. The Board of Directors may grant stock appreciation rights independent of or in connection with an option. The Board of Directors will determine
the other terms applicable to stock appreciation rights. The exercise price per share of a stock appreciation right will be determined by the Board of Directors, but will not be
less than 100% of the fair market value of a share of our Common Stock on the date of grant, as determined by the Board of Directors. The maximum term of any SAR granted
under the 2014 Plan is ten years from the date of grant. Generally, each SAR stock appreciation right will entitle a participant upon exercise to an amount equal to:

●

●

the excess of the fair market value on the exercise date of one share of our Common Stock over the exercise price, multiplied by

the number of shares of Common Stock covered by the stock appreciation right.

Payment may be made in shares of our Common Stock, in cash, or partly in Common Stock and partly in cash, all as determined by the Board of Directors.

Restricted Stock and Restricted Stock Units. The Board of Directors may award restricted Common Stock and/or restricted stock units under the 2014 Plan. Restricted stock
awards consist of shares of stock that are transferred to a participant subject to restrictions that may result in forfeiture if specified conditions are not satisfied. Restricted stock
units confer the right to receive shares of our Common Stock, cash, or a combination of shares and cash, at a future date upon or following the attainment of certain conditions
specified by the Board of Directors. The Board of Directors will determine the restrictions and conditions applicable to each award of restricted stock or restricted stock units,
which  may  include  performance-based  conditions.  Dividends  with  respect  to  restricted  stock  may  be  paid  to  the  holder  of  the  shares  as  and  when  dividends  are  paid  to
stockholders or at the time that the restricted stock vests, as determined by the Board of Directors. Dividend equivalent amounts may be paid with respect to restricted stock
units either when cash dividends are paid to stockholders or when the units vest. Unless the Board of Directors determines otherwise, holders of restricted stock will have the
right to vote the shares.

Performance Shares and Performance Units. The Board of Directors may award performance shares and/or performance units under the 2014 Plan. Performance shares and
performance units are awards, denominated in either shares or U.S. dollars, which are earned during a specified performance period subject to the attainment of performance
criteria, as established by the Board of Directors. The Board of Directors will determine the restrictions and conditions applicable to each award of performance shares and
performance units.

Effect of Certain Corporate Transactions. The Board of Directors may, at the time of the grant of an award, provide for the effect of a change in control (as defined in the 2014
Plan)  on  any  award,  including  (i)  accelerating  or  extending  the  time  periods  for  exercising,  vesting  in,  or  realizing  gain  from  any  award,  (ii)  eliminating  or  modifying  the
performance or other conditions of an award, or (iii) providing for the cash settlement of an award for an equivalent cash value, as determined by the Board of Directors. The
Board of Directors may, in its discretion and without the need for the consent of any recipient of an award, also take one or more of the following actions contingent upon the
occurrence of a change in control: (a) cause any or all outstanding options and stock appreciation rights to become immediately exercisable, in whole or in part; (b) cause any
other  awards  to  become  non-forfeitable,  in  whole  or  in  part;  (c)  cancel  any  option  or  stock  appreciation  right  in  exchange  for  a  substitute  option;  (d)  cancel  any  award  of
restricted stock, restricted stock units, performance shares or performance units in exchange for a similar award of the capital stock of any successor corporation; (e) redeem any
restricted stock, restricted stock unit, performance share or performance unit for cash and/or other substitute consideration with a value equal to the fair market value of an
unrestricted  share  of  our  Common  Stock  on  the  date  of  the  change  in  control;  (f)  cancel  any  option  or  stock  appreciation  right  in  exchange  for  cash  and/or  other  substitute
consideration  based  on  the  value  of  our  Common  Stock  on  the  date  of  the  change  in  control, and  cancel  any  option  or  stock  appreciation  right  without  any  payment  if  its
exercise price exceeds the value of our Common Stock on the date of the change in control; or (g) make such other modifications, adjustments or amendments to outstanding
awards as the Board of Directors deems necessary or appropriate.

Amendment, Termination.  The  Board  of  Directors  may  amend  the  terms  of  awards  in  any  manner  not  inconsistent  with  the  2014  Plan,  provided  that  no  amendment  shall
adversely affect the rights of a participant with respect to an outstanding award without the participant’s consent. In addition, our board of directors may at any time amend,
suspend, or terminate the 2014 Plan, provided that (i) no such amendment, suspension or termination shall materially and adversely affect the rights of any participant under any
outstanding award without the consent of such participant and (ii) to the extent necessary to comply with any applicable law or stock exchange rule, the 2014 Plan requires us to
obtain stockholder consent. Stockholder approval is required for any plan amendment that increases the number of shares of Common Stock available for issuance under the
2014 Plan or changes the persons or classes of persons eligible to receive awards.

33

 
 
 
 
 
 
 
 
 
 
 
 
2018 Equity Compensation Plan

On January 7, 2018, the Board adopted the 2018 Equity Compensation Plan (the “2018 Plan”), which was approved and ratified by the shareholders on April 20, 2018. As of
the date hereof, there are a total of 281,500 options issued under the 2018 Plan, none of which have been exercised, and 9,500 shares of Common Stock issued. There are a
total of 2,209,000 shares of Common Stock available to be issued under the 2018 Plan.

The general purpose of the 2018 Plan is to provide an incentive to the Company’s employees, directors, consultants and advisors by enabling them to share in the future growth
of  the  Company’s  business.  The  Board  believes  that  the  granting  of  stock  options,  restricted  stock  awards,  unrestricted  stock  awards  and  similar  kinds  of  equity-based
compensation  promotes  continuity  of  management  and  increases  incentive  and  personal  interest  in  the  welfare  of  the  Company  by  those  who  are  primarily  responsible  for
shaping and carrying out its long-range plans and securing its growth and financial success.

The Board believes that the 2018 Plan will advance the Company’s interests by enhancing its ability to (a) attract and retain employees, consultants, directors and advisors who
are in a position to make significant contributions to the Company’s success; (b) reward the Company’s employees, consultants, directors and advisors for these contributions;
and (c) encourage employees, consultants, directors and advisors to take into account the Company’s long-term interests through ownership of its shares.

Description of the 2018 Equity Incentive Plan

The following description of the principal terms of the 2018 Plan is a summary and is qualified in its entirety by the full text of the 2018 Plan, which is filed as an exhibit to this
report.

Administration. The 2018 Plan will be administered by our Board. Our Board may grant options to purchase shares of our common stock, stock appreciation rights, restricted
stock units, restricted or unrestricted shares of our common stock, performance shares, performance units, other cash-based awards and other stock-based awards. The Board
also  has  broad  authority  to  determine  the  terms  and  conditions  of  each  option  or  other  kind  of  equity  award,  adopt,  amend  and  rescind  rules  and  regulations  for  the
administration of the  2018  Plan  and  amend  or  modify  outstanding  options,  grants  and  awards.  The  Board  may  delegate  authority  to  the  chief  executive  officer  and/or  other
executive officers to grant options and other awards to employees (other than themselves), subject to applicable law and the 2018 Plan. No options, stock purchase rights or
awards  may  be  made  under  the  Plan  on  or  after  the  ten-year  anniversary  of  the  adoption  of  the  2018  Plan  by  our  Board,  but  the  2018  Plan  will  continue  thereafter  while
previously granted options, stock appreciation rights or awards remain subject to the 2018 Plan.

Eligibility.  Persons eligible to receive options, stock appreciation rights or other awards under the 2018 Plan are those employees, consultants, advisors and directors of our
Company and our subsidiaries who, in the opinion of the Board, are in a position to contribute to our success.

Shares Subject to the 2018 Plan. The aggregate number of shares of common stock available for issuance in connection with options and awards granted under the 2018 Plan is
2,500,000, subject to customary adjustments for stock splits, stock dividends or similar transactions. Incentive Stock Options may be granted under the 2018 Plan with respect to
all of those shares. If any option or stock appreciation right granted under the 2018 Plan terminates without having been exercised in full or if any award is forfeited, or if shares
of common stock are withheld to cover withholding taxes on options or other awards, the number of shares of common stock as to which such option or award was forfeited, or
which were withheld, will be available for future grants under the 2018 Plan. No employee, consultant, advisor or director may receive options or stock appreciation rights
relating to more than 1,000,000 shares of our common stock in the aggregate in any calendar year.

34

 
 
 
 
 
 
 
 
 
 
 
Terms and Conditions of Options. Options granted under the 2018 Plan may be either “incentive stock options” that are intended to meet the requirements of Section 422 of the
Code or “nonstatutory stock options” that do not meet the requirements of Section 422 of the Code. The Board will determine the exercise price of options granted under the
204 Plan. The exercise price of stock options may not be less than the fair market value, on the date of grant, per share of our common stock issuable upon exercise of the
option (or 110% of fair market value in the case of incentive options granted to a ten-percent stockholder).

If on the date of grant the common stock is listed on a stock exchange or is quoted on the automated quotation system of Nasdaq, the fair market value shall generally be the
closing sale price on the last trading day before the date of grant. If no such prices are available, the fair market value shall be determined in good faith by the Board based on the
reasonable application of a reasonable valuation method.

No option may be exercisable for more than ten years (five years in the case of an incentive stock option granted to a ten-percent stockholder) from the date of grant. Options
granted under the 2018 Plan will be exercisable at such time or times as the Board prescribes at the time of grant. No employee may receive incentive stock options that first
become exercisable in any calendar year in an amount exceeding $100,000. The Board may, in its discretion, permit a holder of an option to exercise the option before it has
otherwise become exercisable, in which case the shares of our common stock issued to the recipient will continue to be subject to the vesting requirements that applied to the
option before exercise.

Generally, the option price may be paid (a) in cash or by certified bank check, (b) through delivery of shares of our common stock having a fair market value equal to the
purchase price, or (c) a combination of these methods. The Board is also authorized to establish a cashless exercise program and to permit the exercise price (or tax withholding
obligations) to be satisfied by reducing from the shares otherwise issuable upon exercise a number of shares having a fair market value equal to the exercise price.

No option may be transferred other than by will or by the laws of descent and distribution, and during a recipient’s lifetime an option may be exercised only by the recipient.
However, the Board may permit the holder of an option, stock appreciation right or other award to transfer the option, right or other award to immediate family members or a
family trust for estate planning purposes. The Board will determine the extent to which a holder of a stock option may exercise the option following termination of service with
us.

Stock Appreciation Rights. The Board may grant stock appreciation rights independent of or in connection with an option. The Board will determine the other terms applicable
to stock appreciation rights. The exercise price per share of a stock appreciation right will be determined by the Board, but will not be less than 100% of the fair market value of
a share of our common stock on the date of grant, as determined by the Board. The maximum term of any SAR granted under the 2018 Plan is ten years from the date of grant.
Generally, each SAR stock appreciation right will entitle a participant upon exercise to an amount equal to:

●

●

the excess of the fair market value on the exercise date of one share of our common stock over the exercise price, multiplied by

the number of shares of common stock covered by the stock appreciation right.

Payment may be made in shares of our common stock, in cash, or partly in common stock and partly in cash, all as determined by the Board.

Restricted Stock and Restricted Stock Units. The Board may award restricted common stock and/or restricted stock units under the 2018 Plan. Restricted stock awards consist
of shares of stock that are transferred to a participant subject to restrictions that may result in forfeiture if specified conditions are not satisfied. Restricted stock units confer the
right to receive shares of our common stock, cash, or a combination of shares and cash, at a future date upon or following the attainment of certain conditions specified by the
Board. The Board will determine the restrictions and conditions applicable to each award of restricted stock or restricted stock units, which may include performance-based
conditions. Dividends with respect to restricted stock may be paid to the holder of the shares as and when dividends are paid to stockholders or at the time that the restricted
stock vests, as determined by the Board. Dividend equivalent amounts may be paid with respect to restricted stock units either when cash dividends are paid to stockholders or
when the units vest. Unless the Board determines otherwise, holders of restricted stock will have the right to vote the shares.

Performance Shares and Performance Units. The Board may award performance shares and/or performance units under the 2018 Plan. Performance shares and performance
units are awards,  denominated  in  either  shares  or  U.S.  dollars,  which  are  earned  during  a  specified  performance  period  subject  to  the  attainment  of  performance  criteria,  as
established by the Board. The Board will determine the restrictions and conditions applicable to each award of performance shares and performance units.

35

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Effect of Certain Corporate Transactions. The Board may, at the time of the grant of an award, provide for the effect of a change in control (as defined in the 2018 Plan) on any
award, including (i) accelerating or extending the time periods for exercising, vesting in, or realizing gain from any award, (ii) eliminating or modifying the performance or
other conditions of an award, or (iii) providing for the cash settlement of an award for an equivalent cash value, as determined by the Board. The Board may, in its discretion
and without the need for the consent of any recipient of an award, also take one or more of the following actions contingent upon the occurrence of a change in control: (a)
cause any or all outstanding options and stock appreciation rights to become immediately exercisable, in whole or in part; (b) cause any other awards to become non-forfeitable,
in  whole  or  in  part;  (c)  cancel  any  option  or  stock  appreciation  right  in  exchange  for  a  substitute  option;  (d)  cancel  any  award  of  restricted  stock,  restricted  stock  units,
performance shares or performance units in exchange for a similar award of the capital stock of any successor corporation; (e) redeem any restricted stock, restricted stock unit,
performance share or performance unit for cash and/or other substitute consideration with a value equal to the fair market value of an unrestricted share of our common stock on
the date of the change in control; (f) cancel any option or stock appreciation right in exchange for cash and/or other substitute consideration based on the value of our common
stock  its  exercise  price  exceeds  the  value  of  our  common  stock  on  the  date  of  the  change  in  control;  or  (g)  make  such  other  modifications,  adjustments  or  amendments  to
outstanding awards as the Board deems necessary or appropriate.

Amendment, Termination. The Board may amend the terms of awards in any manner not inconsistent with the 2018 Plan, provided that no amendment shall adversely affect the
rights of a participant with respect to an outstanding award without the participant’s consent. In addition, our board of directors may at any time amend, suspend, or terminate
the 2018 Plan, provided that (i) no such amendment, suspension or termination shall materially and adversely affect the rights of any participant under any outstanding award
without the consent of such participant and (ii) to the extent necessary to comply with any applicable law or stock exchange rule, the 2018 Plan requires us to obtain stockholder
consent. Stockholder approval is required for any plan amendment that increases the number of shares of common stock available for issuance under the 2018 Plan or changes
the persons or classes of persons eligible to receive awards.

Tax Withholding

As and when appropriate, the Company has the right to require each optionee purchasing shares of common stock and each grantee receiving an award of shares of common
stock under the 2014 Plan and the 2018 Plan to pay any federal, state or local taxes required by law to be withheld.

Option Grants and Stock Awards

The grant of options and other awards under the 2014 Plan and the 2018 Plan is discretionary, and the Company cannot determine now the specific number or type of options or
awards to be granted in the future to any particular person or group.

36

 
 
 
 
 
 
 
 
 ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS

The following table sets forth the number of shares of Common Stock beneficially owned as of March 29, 2019 by:

●

●

●

●

each of our stockholders who is known by us to beneficially own 5% or more of our Common Stock;

each of our executive officers;

each of our directors; and

all of our directors and current executive officers as a group.

Beneficial ownership is determined based on the rules and regulations of the Commission. A person has beneficial ownership of shares if such individual has the power to vote
and/or dispose of shares. This power may be sole or shared and direct or indirect. Applicable percentage ownership in the following table is based on the total of 28,844,552
shares of Common Stock outstanding as of March 29, 2019. In computing the number of shares beneficially owned by a person and the percentage ownership of that person,
shares of Common Stock that are subject to options or warrants held by that person and exercisable as of, or within 60 days of, the date hereof. These shares, however, are not
counted as outstanding for the purposes of computing the percentage ownership of any other person(s). Except as may be indicated in the footnotes to this table and pursuant to
applicable community property laws, each person named in the table has sole voting and dispositive power with respect to the shares of Common Stock set forth opposite that
person’s name. Unless indicated below, the address of each individual listed below is c/o GrowGeneration Corp., 1000 W Mississippi Ave., Denver, CO 80223.

Name of Beneficial Owner
Michael Salaman, President and Director
Darren Lampert, Chief Executive Officer and Director
Joe Prinzivalli, Chief Operating Officer
Monty Lamirato, Chief Financial Officer and Secretary
Stephen Aiello, Director
Peter Rosenberg, Director
Sean Stiefel, Director
All Officers and Directors (7 Persons)
Merida Capital Partners, L.P
Gotham Green Fund 1, L.P.

Number of
Shares
Beneficially 
Owned

Percentage of
Shares
Beneficially 
Owned

1,681,2531    
1,681,2532    
122,50003    
100,0004    
328,3285    
41,6676,9   
41,6677    

3,996,607 
4,051,1968,9   
2,500,000 

5.79%
5.74%
* 
* 
1.13%
* 
* 

13.40%
13.61%  
8.67%  

*
1

2

3
4

5

6

7

8

Less than 1%
Includes i) 1,472,919 shares of common stock; and ii) 208,334 vested stock options. Mr. Salaman also owns 100,000 options exercisable commencing September 22, 2019,
8,333 options exercisable commencing October 23, 2019 and 8,333 options exercisable commencing October 23, 2020.
Includes i) 1,222,919 shares of common stock; and ii) 458,334 vested stock options. Mr. Lampert also owns 100,000 options exercisable commencing September 22, 2019,
8,333 options exercisable commencing October 23, 2019 and 8,333 options exercisable commencing October 23, 2020.
Includes i) 102,500 shares of common stock; and ii) 20,000 vested options.
Includes i) 30,000 shares of common stock issued to Mr. Lamirato; and ii) 70,000 vested stock options. Mr. Lamirato also owns 50,000 options exercisable commencing May
15, 2019.
Includes  i)  47,080  shares  of  common  stock  owned  directly  by  Mr. Aiello;  ii)  150,000  shares  of  common  stock  owned  by Aiello  Family  Trust;  iii)  75,000  vested  stock
options; iv) 56,250 shares of common stock underlying warrants purchased in a private placement of the Company at $0.01 per share. Mr. Aiello also owns 8,334 options
exercisable commencing September 22, 2019, 8,333 options exercisable commencing October 23, 2019 and 8,333 options exercisable commencing October 23, 2020.
Includes  41,667  vested  stock  options  issued  under  the  2014  Plan.  Mr.  Rosenberg  also  owns  16,667  options  exercisable  commencing  September  22,  2019,  8,333  options
exercisable commencing October 23, 2019 and 8,333 options exercisable commencing October 23, 2020.
Includes 41,667 vested stock options. Mr. Stiefel also owns 16,667 options exercisable commencing January 4, 2020, 8,333 options exercisable commencing October 23,
2019 and 8,333 options exercisable commencing October 23, 2020.
Includes i) 2,338,029 shares held by Merida Capital Partners, LP; ii) 743,167 shares held by Merida Capital Partners II, LLP, an affiliated entity; and iii) 950,000 shares of
common stock underlying warrants held by Merida Capital Partners, LP exercisable at $2.75 per share.

9 Mr.  Rosenberg  is  a  partner  at Merida  Capital  Partners,  LP. Accordingly,  Mr.  Rosenberg  may  be  deemed  to  indirectly  beneficially  own  the  shares  held  by Merida  Capital

Partners, LP and Merida Capital Partners II, LLP, and vice versa.

37

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
   
   
   
   
   
   
   
   
   
 
 
 ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS AND DIRECTOR INDEPENDENCE

Unless described below, since March 5, 2014 (inception), there are no transactions or series of similar transactions to which the Company was a party or will be a party, in
which:

●

●

the amounts involved exceeded or will exceed $120,000; and

any of the Company’s directors, executive officers or holders of more than 5% of its capital stock, or any member of the immediate family of the foregoing persons, had
or will have a direct or indirect material interest.

 ITEM 14. PRINCIPAL ACCOUNTING FEES AND SERVICES

Connolly Grady & Cha served as our independent registered public accounting firm for 2018 and 2017.  The following table shows the fees that were billed for the audit and
other services provided by this firm for 2018 and 2017.

Audit Fees
Audit-Related Fees
Tax Fees
All Other Fees

Total

2018

2017

  $
  $
  $
  $
  $

124,800    $
-    $
-    $
28,900    $
153,700    $

45,000 
-0- 
-0- 
7,500 
52,500 

Audit Fees — This category includes the audit of our annual financial statements, review of financial statements included in our Quarterly Reports on Form 10-Q and services
that are normally provided by the independent registered public accounting firm in connection with engagements for those fiscal years. This category also includes advice on
audit and accounting matters that arose during, or as a result of, the audit or the review of interim financial statements.

Audit-Related  Fees  —  This  category  consists  of  assurance  and  related  services  by  the  independent  registered  public  accounting  firm  that  are  reasonably  related  to  the
performance of the audit or review of our financial statements and are not reported above under “Audit Fees.” The services for the fees disclosed under this category include
consultation regarding our correspondence with the Securities and Exchange Commission and other accounting consulting.

Tax Fees — This category consists of professional services rendered by our independent registered public accounting firm for tax compliance and tax advice. The services for
the fees disclosed under this category include tax return preparation and technical tax advice.

All Other Fees — This category consists of fees for other miscellaneous items.

Our Board has adopted a procedure for pre-approval of all fees charged by our independent registered public accounting firm.  Under the procedure, the Board approves the
engagement  letter  with  respect  to  audit,  tax  and  review  services.    Other  fees  are  subject  to  pre-approval  by  the  Board,  or,  in  the  period  between  meetings,  by  a  designated
member of Board.  Any such approval by the designated member is disclosed to the entire Board at the next meeting.  The audit and tax fees paid to the auditors with respect to
2018 were pre-approved by the entire Board.

38

 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 ITEM 15. EXHIBITS, FINANCIAL STATEMENT SCHEDULES

 PART IV

3.1

3.2

4.1

4.2

4.3

4.4

4.5

4.6

4.7

10.1

10.2

10.3

10.4

10.5

10.6

  Certificate of Incorporation of GrowGeneration Corp. (Incorporated by reference to Exhibit 3.1 to the Registration Statement on Form S-1 as filed on November

9, 2015)

  Bylaws of GrowGeneration Corp. (Incorporated by reference to Exhibit 3.2 to the Registration Statement on Form S-1 as filed on November 9, 2015)

  Form of Warrant for private placement in March 2017 (Incorporated by reference to Exhibit 99.2 to the Current Report on Form 8-K as filed on March 16, 2017)

  Form of Investor Warrant for second 2017 private placement (Incorporated by reference to Exhibit 99.2 to the Current Report on Form 8-K as filed on May 19,

2017)

  Form of Placement Agent Warrant ($2.75 Per Share) for second 2017 private placement (Incorporated by reference to Exhibit 99.4  to the Current Report on

Form 8-K as filed on May 19, 2017)

  Form of .1% Unsecured Convertible Promissory Note for private placement in January 2018 (Incorporated by reference to Exhibit 99.3 to the Current Report on

Form 8-K as filed on January 12, 2018)

  Form of Warrant for private placement in January 2018 (Incorporated by reference to Exhibit 99.4 to the Current Report on Form 8-K as filed on January 12,

2018)

  Form of Promissory Note issued to Santa Rosa Hydroponics & Grower Supply, Inc. (Incorporated by reference to Exhibit 99.3 to the Current Report on Form 8-

K as filed on July 16, 2018)

  Form of Warrant for private placement in May 2018 (Incorporated by reference to Exhibit 99.3 to the Current Report on Form 8-K as filed on May 9, 2018)

  GrowGeneration Corp. 2014 Equity Incentive Plan (Incorporated by reference to Exhibit 10.5 to the Registration Statement on Form S-1 as filed on November

9, 2015)

  Form of    GrowGeneration  Corp.  Stock  Option Agreement  in  connection  with  the  2014  Equity  Incentive  Plan  (Incorporated  by  reference  to  Exhibit  10.6  to

the Registration Statement on Form S-1 as filed on November 9, 2015)

  GrowGeneration Corp. 2018 Equity Incentive Plan (Incorporated by reference to Exhibit 10.3 to the Annual Report on Form 10-K as filed on March 27, 2018)

  Form of GrowGeneration Corp. Stock Option Agreement in connection with the 2018 Equity Incentive Plan (Incorporated by reference to Exhibit 10.4 to the

Annual Report on Form 10-K as filed on March 27, 2018)

  Form of Securities Purchase Agreement for first 2017 private placement (Incorporated by reference to Exhibit 99.1 to the Current  Report on Form 8-K as filed

on March 16, 2017)

  Form of Subscription Agreement for second 2017 private placement (Incorporated by reference to Exhibit 99.1 to the Current Report on Form 8-K as filed on

May 19, 2017)

39

 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
10.7

10.8

10.9

  Form of Securities Purchase Agreement for 2018 private placement (Incorporated by reference to Exhibit 99.1 to the Current Report on Form 8-K as filed on

January 12, 2018)

  Form of Supplement to Securities Purchase Agreement for 2018 private placement (Incorporated by reference to Exhibit 99.2 to the Current Report on Form 8-K

as filed on January 12, 2018)

  Form of Asset  Purchase Agreement,  dated April  12,  2018,  by  and  among  GrowGeneration,  Corp.,  GrowGeneration  Michigan  Corp.  and  Superior  Growers

Supply, Inc. (Incorporated by reference to Exhibit 99.1 to the Current Report on Form 8-K as filed on April 16, 2018)

10.10

  Form of Securities Purchase Agreement for second 2018 private placement (Incorporated by reference to Exhibit 99.1 to the Current Report on Form 8-K as filed

on May 9, 2018)

10.11

  Form of Side Letter by and between GrowGeneration Corp. and Gotham Green Fund 1, L.P. (Incorporated by reference to Exhibit 99.2 to the Current Report on

Form 8-K as filed on May 9, 2018)

10.12

  Employment Agreement,  dated  September  22,  2017,  between  of  GrowGeneration  Corp.  and  Darren  Lampert  (Incorporated  by  reference  to  Exhibit 10.1  to

the Quarterly Report on Form 10-Q as filed on November 8, 2017)

10.13

  Employment Agreement,  dated  September  22,  2017,  between  of  GrowGeneration  Corp.  and  Michael  Salaman  (Incorporated  by  reference  to  Exhibit 10.2  to

the Quarterly Report on Form 10-Q as filed on November 8, 2017)

10.14

  Employment Agreement, dated April 10, 2017, between of GrowGeneration Corp. and Joe Prinzivalli (Incorporated by reference to Exhibit  99.1 to the Current

Report on Form 8-K as filed on April 14, 2017)

10.15

  Employment Agreement, dated May 15, 2017, between of GrowGeneration Corp. and Monty Lamirato (Incorporated by reference to Exhibit 99.5 to the Current

Report on Form 8-K as filed on May 19, 2017)

10.16

10.17

  Form of Indemnification Agreement (Incorporated by reference to Exhibit 10.10 to the Registration Statement on Form S-1 as filed on November 9, 2015)

  Consulting Agreement with Merida Capital Partners, LP, dated April 3, 2017 (Incorporated by reference to Exhibit 99.1 to the Current  Report on Form 8-K as

filed on April 5, 2017)

10.18

  Separation and Release Agreement with Jason Dawson, dated April 10, 2017 (Incorporated by reference to Exhibit 99.2 to the Current  Report on Form 8-K as

filed on April 14, 2017)

10.19

  Asset Purchase  Agreement,  dated  February  1,  2017,  by  and  among  GrowGeneration  Corp.,  GrowGeneration  California  Corp.,  and  Morgan Pagenkopf

(Incorporated by reference to Exhibit 99.1 to the Current Report on Form 8-K as filed on February 14, 2017)

10.20

  Agreement to  Purchase  and  Sell  Assets,  dated  March  6,  2017,  by  and  among  GrowGeneration  Corp.,  Seattle’s  Hydro  Spot  LLC  and  David  G.  Iacovelli

(Incorporated by reference to Exhibit 99.1 to the Current Report on Form 8-K as filed on May 22, 2017)

10.21

  Form of Revised Asset Purchase Agreement, dated June 28, 2018, by and among GrowGeneration Corp., Santa Rosa Hydroponics &  Grower Supply Inc., Rick

Barretta and Jason Barretta (Incorporated by reference to Exhibit 99.1 to the Current Report on Form 8-K as filed on July 16, 2018)

10.22

  Form of Amendment to Revised Asset Purchase Agreement, dated July 13, 2018 (Incorporated by reference to Exhibit 99.2 to the Current  Report on Form 8-K

as filed on July 16, 2018)

40

 
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
10.23

  Form of Asset Purchase Agreement, dated August 30, 2018, by and among GrowGeneration Corp., GrowGeneration HG Corp. and Virgus,  Inc. d/b/a/ Heavy

Gardens (Incorporated by reference to Exhibit 99.1 to the Current Report on Form 8-K as filed on September 20, 2018)

10.24

  Form of Asset  Purchase Agreement,  dated  November  28,  2018,  by  and  among  GrowGeneration  Corp.,  GrowGeneration  Pueblo  Corp.  and  Chlorophyll,  Inc.

(Incorporated by reference to Exhibit 99.1 to the Current Report on Form 8-K as filed on January 22, 2019)

10.25

  Form of  Asset  Purchase  Agreement,  dated  January  26,  2019,  by  and  among  GrowGeneration  Corp.,  GrowGeneration  California  Corp.  and  Palm  Springs

Hydroponics, Inc. (Incorporated by reference to Exhibit 99.1 to the Current Report on Form 8-K as filed on February 12, 2019)

10.26

  Form of Asset Purchase Agreement, dated January 26, 2019, by and among GrowGeneration Corp., GrowGeneration Nevada Corp. and Reno  Hydroponics, Inc.

(Incorporated by reference to Exhibit 99.4 to the Current Report on Form 8-K as filed on February 12, 2019)

10.27

  Form of Commercial Lease (Tulsa, OK), effective January 1, 2019 (Filed herewith)

21.1

23.1

  List of Subsidiaries of GrowGeneration Corp. (Filed herewith)

  Consent of Connolly Grady & Cha, P.C. (Filed herewith)

101.INS

  XBRL Instance Document (Filed herewith.)

101.SCH

  XBRL Taxonomy Extension Schema Document (Filed herewith.)

101.CAL

  XBRL Taxonomy Extension Calculation Linkbase Document (Filed herewith.)

101.LAB

  XBRL Taxonomy Extension Label Linkbase Document (Filed herewith.)

101.PRE

  XBRL Taxonomy Extension Presentation Linkbase Document (Filed herewith.)

101.DEF

  XBRL Taxonomy Extension Definition Linkbase Definition (Filed herewith.)

31.1

31.2

32.1

32.2

  Rule 13a-14(a)/15d-14(a) Certification of Principal Executive Officer (Filed herewith.)

  Rule 13a-14(a)/15d-14(a) Certification of Principal Financial and Accounting Officer (Filed herewith.)

  Section 1350 Certification of Principal Executive Officer (Filed herewith.)

  Section 1350 Certification of Principal Financial and Accounting Officer (Filed herewith.)

41

 
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
In accordance with the requirements of the Exchange Act, the registrant caused this report to be signed on its behalf by the undersigned thereunto duly authorized on April 1,
2019

 SIGNATURES

GROWGENERATION CORP.

By:

By:

/s/ Darren Lampert
Name: Darren Lampert
Title: Chief Executive Officer 
(Principal Executive Officer)

/s/ Monty Lamirato
Name: Monty Lamirato
Title: Chief Financial Officer 
(Principal Financial Officer)

KNOW ALL  MEN  BY  THESE  PRESENTS,  that  we,  the  undersigned  officers  and  directors  GrowGeneration  Corp.,  a  Colorado  corporation  (the  “Registrant”),  do
hereby constitute and appoint Darren Lampert and Monty Lamirato, and each of them, as his or her true and lawful attorney-in-fact and agents, with full power of substitution
and re-substitution, for him and in his name, place, and stead, in any and all capacities, to sign any and all amendments to this Annual Report on Form 10-K, and to file the
same, with all exhibits thereto, and other documents in connection therewith, with the Securities and Exchange Commission, granting unto said attorneys-in-fact and agents, and
each of them, full power and authority to do and perform each and every act and thing requisite and necessary to be done in connection therewith, as fully to all intents and
purposes as he might or could do in person, hereby ratifying and confirming that all said attorneys-in-fact and agents, or any of them or their or his substitute or substitutes, may
lawfully do or cause to be done by virtue hereof.

Pursuant to the requirements of the Securities Exchange Act of 1934, this Annual Report on Form 10-K has been signed below by the following persons on behalf of

the Registrant and in the capacities and on the dates indicated.

Person

Capacity

/s/ Darren Lampert
Darren Lampert

/s/ Monty Lamirato
Monty Lamirato

/s/ Michael Salaman
Michael Salaman

/s/ Stephen Aiello
Stephen Aiello

/s/ Peter Rosenberg
Peter Rosenberg

/s/ Sean Stiefel
Sean Stiefel

  Chief Executive Officer and Director
  (Principal Executive Officer)

  Chief Financial Officer
  (Principal Financial and Accounting Officer)

  President and Director

  Director

  Director

  Director

42

Date

April 1, 2019

April 1, 2019

April 1, 2019

April 1, 2019

April 1, 2019

April 1, 2019

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FORM OF COMMERCIAL LEASE

Exhibit 10.27

“Landlord:” BETTER PRICE WAREHOUSE SALES CO., an Oklahoma corporation, having as its principal address 1151 South Frankfort Avenue, Tulsa, Oklahoma 74120.

“Tenant:”

GROWGENERATION CORP., a Denver corporation, having as its principal address 1000 West Mississippi Avenue, Denver, Colorado 80233.

“Premises:”

In the property known as “1151 South Frankfort” deemed to be 9,593 S.F., located at: 1151 South Frankfort Tulsa, Oklahoma 74120. See Exhibit “A” attached
hereto.

“Lease Date:” January 1, 2019

1. LEASED PREMISES. Landlord hereby leases to Tenant and Tenant hereby leases from Landlord, the Premises consisting of 9,593 square feet of Net Rentable Area as
more particularly shown on the Exhibit “A” attached hereto.

2. LEASE TERM. The Lease Term is for a period of Five (5) Years One (1) Month (the “Initial Term”), beginning on January 1, 2019 (the “Commencement Date”) and shall
end  at  midnight  on  the  last  day  of  the  Lease  Year,  which  is  January  30,  2024,  or  on  such  earlier  date  as  this  Lease  may  terminate  as  provided  hereinafter.  “Lease  Year”  is
defined for purposes of this Lease to mean a period of twelve (12) consecutive full calendar months with the first Lease Year commencing as provided hereinbefore. Unless
Tenant exercises its Option to Renew as set forth in Paragraph 5 hereinbelow, the term of this Lease shall not be extended except by written instrument signed by both parties
and in the event Tenant does not surrender possession of the Premises at the end of the term, it shall be a tenant at sufferance. If Landlord accepts rent after expiration of the
term  of  this  Lease  or  any  renewal  term,  the  Tenant  shall  be  deemed  month-to-month,  and  such  monthly  tenancy  shall  be  subject  to  the  covenants,  conditions,  rules  and
regulations herein contained and shall be for and upon a rental equal to 125% of the rental as herein reserved for the last month of the term hereof, and such tenancy may be
terminated by thirty days’ written notice given by either party to the other of his or its intention to do so, but nothing in this paragraph shall be construed as consent by the
Landlord to the occupancy of said Premises after the end of the term hereof. For the purposes of this Lease, the term “Term” shall mean and include both the Initial Term and
any applicable Renewal Terms.

3. BASE RENTAL. As rental for the use and possession of the Leased Premises during the term hereof, Tenant agrees to pay the Landlord, at such place or places as Landlord
shall designate from time to time in writing, and without any set-off, deduction, or counterclaim, a total of Two Hundred Sixty-Three Thousand Eight Hundred Seven and
50/100 Dollars ($263,807.50) over the term of the Lease as follows:

January 1, 2019 to January 30, 2019 – FREE/ABATED (9,593 SF @ $0.00 per SF per annum)

February 1, 2019 to January 30, 2024 - $4,396.79 per month (9,593 SF @ $5.50 per SF per annum)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Such rental shall be payable in advance in monthly installments on or before the first day of the first calendar month of this lease and continuing in the same amount on the fifth
day of each and every calendar month thereafter during the term of this lease. In the event the commencement date is a day other than the first day of the calendar month, Tenant
agrees to pay upon signing this lease a prorated portion of a month’s rental representing the period of time between the commencement date and first day of the next calendar
month.

4. LATE CHARGE. Tenant agrees to pay a late charge equal to ten percent (10%) of the monthly Base Rental installment as herein provided when any installment of Base
Rental  is  paid  more  than  seven  (7)  days  after  the  due  date  thereof.  It  is  hereby  understood  that  this  charge  is  for  extra  expenses  incurred  by  the  Landlord  and  shall  not  be
considered interest.

5. RENEWAL OPTION. Provided Tenant is not in default under the terms and provisions of this Lease, Tenant shall have the right and option to extend the Term of this Lease
for two (2) additional terms of 3-years (the “Renewal Terms”), commencing one day after the date on which the original Term of this Lease ends. Tenant can only exercise this
Renewal Option by delivering prior written notice of such exercise to Landlord not less than ninety (90) days prior to the expiration of the original Term of this Lease. Such
Renewal Term shall be subject to the same terms and conditions of this Lease, except that Base Rent to be charged under the Lease shall be based upon the then prevailing fair
market value for like kind space in the downtown Tulsa area not to be less than the current rent and Landlord shall have no obligation to furnish any work to the Premises.

6. SECURITY DEPOSIT. Tenant shall pay, at the time of execution hereof, a deposit to be held or used by Landlord throughout the Term in an amount equal to the Base
Rental for the last (1) month of the Initial Term. Said deposit is to secure the performance of the terms, covenants and conditions of this Lease required to be performed by
Tenant. In the event Tenant has performed in accordance with the terms, covenants and conditions of this Lease, Landlord will return such deposit, without interest, to Tenant
within 30 days after Tenant’s final performance of its Lease obligations after the termination or expiration hereof. In the event of Tenant’s failure to perform as herein required,
Landlord, in its discretion, may apply any or all of such deposit to satisfy, in part or in whole, such obligation, and if Landlord so applies less than all of such deposit, Tenant
shall upon demand restore to the full deposit amount. Landlord shall have no obligation or duty to segregate the deposit from its other funds.

7. COMMON AREA MAINTENANCE FEE. Sectioned Intentionally Omitted.

8. USE AND ASSIGNMENT.  Tenant  shall  use  and  occupy  the  premises  for  operation  of  retail  gardening  and  agricultural  store,  including  the  sale  of  goods  and  services
associated thereto, and for no other purpose, and shall not assign this Lease or sublet the Leased Premises of any part thereof without the written consent of the Landlord, which
consent shall not be unreasonably withheld. Tenant shall neither do nor permit on the Leased Premises any act, sale, or storage that may be prohibited under standard forms of
fire insurance policies. In addition, no use shall be made or permitted to be made that shall result in (a) waste on the premises, (b) a public or private nuisance that may disturb
the quiet enjoyment of other tenants in the Building, (c) improper, unlawful, or objectionable use, including sale or storage of materials generating an odor on the premises, or
(d) noises or vibrations that may disturb other tenants. Tenant shall comply with all government regulations and statutes affecting the Leased premises either now or in the
future.

2

 
 
 
 
 
 
 
 
Tenant shall not cause or permit any hazardous material or hazardous substance to be used, stored, maintained, generated, disposed or released in or about the Premises by
Tenant,  its  agents,  employees,  contractors,  guests  or  invitees.  However,  the  foregoing  provisions  shall  not  prohibit  the  use,  storage,  maintenance  and  handling  within  the
Premises  of  substances  customarily  used  in  the  business  or  activity  expressly  permitted  to  be  undertaken  in  the  Premises  under  this  Lease,  provided,  however,  that  such
substances  shall  be  used  and  maintained  only  in  such  quantities  as  are  reasonably  necessary  for  such  permitted  use  of  the  Premises  and  in  the  ordinary  course  of  Tenant’s
business, strictly in accordance with all applicable laws. For the purposes hereof, the terms “hazardous materials” and “hazardous substances” are used in the broadest sense and
shall mean any substance or material defined, designated or regulated as hazardous or toxic, or as a pollutant or contaminant or other similar term by any federal, state or local
environmental statute, regulation or ordinance presently in effect or that may be promulgated in the future from time to time.

9. UTILITIES. Tenant shall be responsible for arranging, and contracting in its own name if necessary, all utility services necessary for the operation of the Leased Premises,
including establishment of any required deposits, and payment of any and all utility charges incurred during the Initial and Renewal Terms. Such utility charges shall include,
but  are  not  limited  to,  natural  gas,  water,  trash,  telephone,  television/internet  provider  and  electricity.  Landlord  shall  not  be  liable  for  any  failure  to  provide  or  for  any
interruption of service, including any indirect or consequential damages, nor shall any rent be abated due to such interruption.

10. PARKING AREA. Tenant is hereby granted, in common with other tenants and Landlord, the right of non-exclusive use of the other parking areas provided by Landlord;
however, the Landlord reserves the right to promulgate rules and regulations with respect to the use of the parking area by the Tenant and his customers.

11. TENANT’S CONSTRUCTION AND ALTERATIONS . Tenant shall, at its sole cost and expense, construct all improvements, betterments and alterations upon or to the
Premises  and  shall  indemnify,  defend  and  hold  Landlord  free  and  harmless  from  all  costs  of  and  charges  for  labor  and  materials  furnished  upon  the  Premises  Prior  to  any
construction, Landlord must approve in writing the design and layout of the Premises improvements or alterations, including type of materials and construction for the Premises
and the contractor who will construct the improvements or alterations, and, after Landlord has given its approval, no further change shall be made without Landlord’s prior
written approval. Tenant shall promptly pay before delinquency all contractors, subcontractors, laborers and materiahnen so that no lien will attach to the Premises. Should any
labor or materialman’s lien be made or filed against the Premises, Tenant must bond against or discharge the same within five (5) working days or be in default hereof. Tenant
will  perform  and  complete  Tenant’s  work  in  compliance  with  all  applicable  laws,  ordinances,  regulations,  insurance  requirements  and  building  codes  of  all  governmental
authorities.  Tenant  shall  pay  the  charges  for  all  temporary  water,  sewage  disposal,  heating,  cooling,  electricity,  lighting  and  trash  removal  from  the  date  upon  which  the
Premises  are  made  available  to  Tenant  for  Tenant’s  work.  Prior  to  the  commencement  of  any  work  by  or  on  behalf  of  Tenant  upon  the  Premises,  Tenant  shall  provide  to
Landlord proof that Tenant has in effect the insurance coverages required of Tenant under this Lease, together with proof of insurance as Landlord may reasonably determine
and require with respect to any of Tenant’s contractors or subcontractors providing labor or materials with respect to the Premises.

3

 
 
 
 
 
 
Tenant’s initial work for improvements and alterations to be performed with respect to the Premises is described on Exhibit “C” hereto. Other than the sole item described on
Exhibit “C”, Landlord shall have no obligation to provide any work or improvements to the Premises in order to make the Premises ready for Tenant’s use or occupancy or
otherwise.

Notwithstanding any consent given to Tenant by Landlord for Tenant’s work, Landlord retains the absolute, sole control over the exterior appearance of the Building and the
exterior appearance of the Premises, and Tenant shall not, without Landlord’s written consent, install any lighting, decorations, paintings, drapes, window coverings, blinds,
shades, signs, lettering, placards, doors or advertising media of any type which can be viewed from the exterior of the Building. Tenant shall make no other alterations in or
improvements to said Premises without first obtaining the written consent of Landlord, said consent not to be unreasonably withheld. Landlord retains the right to approve any
and all exterior signage. Tenant signage will conform with signage criteria listed on Exhibit “B”, and shall be subject to all governing laws, rules, regulations and codes. All
additions and improvements made by Tenant (except only office furniture and/or trade fixtures) shall become the property of Landlord on the termination of this Lease or the
termination of the occupancy of the Premises or at Landlord’s option, removed at Tenant’s expense.

12. TENANT’S PROPERTY. Provided Tenant is not in default under the terms and provisions of this Lease, all personal property, equipment and trade fixtures installed in or
on  the  Building  by  Tenant  may  remain  the  property  of  Tenant  and  may  be  removed  by  Tenant  upon  termination  of  the  Lease  with  the  exception  of  any  additions  or
improvements to the Premises as stated in Paragraph 11 above, and with the exception of any fixtures or equipment which cannot be removed without damage to the Premises.
Tenant shall be responsible for and shall pay Landlord for any and all costs of repair and restoration of any damage or fixtures removed that result in damage to the Premises.
All  personal  property,  equipment  and  trade  fixtures  of  Tenant  on  the  Premises  shall  be  there  at  Tenant’s  sole  risk.  Tenant  shall  accordingly  keep  its  personal  property,
equipment and trade fixtures insured against loss or damage by casualty and customary perils on a replacement cost basis. Any such insurance policy or policies carried by
Tenant on Tenant’s personal property, equipment and trade fixtures shall contain a waiver of subrogation in favor of Landlord, its agents and employees. Tenant hereby releases
and holds Landlord harmless from and against any and all claims for any loss or damage to such Tenant’s personal property, equipment and trade fixtures described above by
reason of any cause whatsoever, including any negligence of Landlord or Landlord’s agents, employees or contractors, but specifically excluding any willful acts of Landlord,
Landlord’s agents, employees or contractors,

13. RULES AND REGULATIONS. Landlord, at Landlord’s discretion but with prior written notice to Tenant, shall have the right to prescribe and/or change such uniform
rules  and  regulations  for  the  property  as  Landlord  may  reasonably  deem  necessary,  available  and  appropriate.  Tenant  agrees  to  comply  with  all  the  rules  and  regulations
prescribed by Landlord.

4

 
 
 
 
 
 
14. DELIVERY OF POSSESSION AND IMPROVEMENTS. Tenant shall be delivered possession of the Premises on or about January 1, 2019. Tenant acknowledges that it
has  inspected  the  Premises  and  accepts  the  Premises  in  their  present “AS IS”, “WHERE  IS”  AND  “WITH ALL  FAULTS”   condition  and  that  the  Premises  are  in  the
condition required by this Lease and that Landlord has no obligation to perform any work or do anything to the Premises prior to occupancy by Tenant, except as otherwise
provided on Exhibit “C” and allowing that Landlord shall have an additional thirty (30) days to relocate the existing trailer/container on the south exterior end of the Premises
and any remaining interior contents for the Premises.

SUBJECT  ONLY  TO  THE  SPECIFIC  COVENANTS,  REPRESENTATIONS AND  WARRANTIES  EXPRESSLY  SET  FORTH  IN  THIS  LEASE,  LANDLORD
MAKES  NO  OTHER  OR  FURTHER  REPRESENTATIONS  OR  WARRANTIES  OF  ANY  TYPE  OR  KIND,  INCLUDING,  WITHOUT  LIMITATION,
CONCERNING  THE  FITNESS  FOR A  PARTICULAR  USE  OR  PURPOSE,  EXPRESS  OR  IMPLIED,  ORAL  OR  WRITTEN,  OF  THE  PREMISES, ALL  OF
WHICH ARE DISCLAIMED.

15. COMMON AREAS. Landlord grants to Tenant, for itself, customers, agents and business visitors the nonexclusive right of access on, over and through he Common Areas
of the building and the use of the parking areas, driveways and landscaped areas within and upon the [LTS 6, 7, 8 AND PART OF 9 BLK 7] (the “Common Areas”), on a
shared, non-exclusive basis in common with the Landlord and other tenants of the building, subject to the right of the Landlord to temporarily interrupt such use during the
construction of any additional improvements upon the Common Areas. The term “Common Areas” as used herein shall also mean all areas, improvements, space, equipment
and special services in or at the Building provided by Landlord for the common or joint use and benefit of tenants of the Building, their officers, employees, agents, customers
and other invitees and Landlord, including, without limitation, all parking areas, access roads, driveways, entrances and exits, retaining walls, landscaped areas, trash containers,
pedestrian malls, courts, ramps and sidewalks, exterior stairs, and signs identifying the Building.

All Common Areas shall at all times be subject to the exclusive control and management of Landlord and Landlord shall have the exclusive right and authority from time to
time to establish, modify and enforce reasonable Rules and Regulations with respect thereto. Tenant agrees to abide by and conform with such Rules and Regulations; to cause
its concessionaires and suppliers, officers, agents, employees and independent contractors to so abide and conform; and to use its best efforts to cause its customers, invitees and
licensees  to  abide  and  conform  to  the  Rules  and  Regulations.  Landlord  shall  have  the  right,  but  not  the  duty,  from  time  to  time,  to  change  the  area,  level,  location  and
arrangement  of  facilities  located  in  the  Common Areas;  to  close  or  barricade  all  or  any  portion  of  the  Common Areas  to  such  extent  as  may,  in  the  opinion  of  Landlord’s
counsel, be legally sufficient to prevent a dedication thereof or the accrual of any rights to any person or the public therein; and to do and perform such other acts in and to the
Common Areas as, in the use of good business judgment, Landlord shall determine to be advisable.

All Common Areas which Tenant may be permitted to use and occupy, are to be used and occupied under a revocable license and if the amount of the Common Areas are
diminished,  Landlord  shall  not  be  subject  to  any  liability  nor  shall  Tenant  be  entitled  to  any  compensation  or  diminution  or  abatement  of  rent,  except  as  may  otherwise  be
provided herein, nor shall such diminution of the Common Areas be deemed constructive or actual eviction. Tenant’s license hereunder shall at all  times be subject to the rights
of Landlord, other Tenants of Landlord, and customers to use the Common Areas in common with Tenant, and it shall be the duty of Tenant to keep all of said Common Areas
free and clear of any obstructions created or permitted by Tenant or resulting from Tenant’s operation unless such obstruction is created with Landlord’s prior written consent.

5

 
 
 
 
 
 
 
16. DAMAGE, DESTRUCTION OR CONDEMNATION. If all or a substantial part of the Premises or the Building is rendered untenable or inaccessible by damage to all or
any part thereof from fire, the elements, accident or other casualty (“Casualty”) then, unless Landlord elects to terminate this Lease as provided below, Landlord shall, at its
expense, use reasonable efforts to repair and restore the Premises and the Building, as the case may be, to substantially their former condition to the extent permitted by then
applicable laws; provided, however, that in no event shall Landlord have any obligation: (i) to make repairs or restoration beyond the extent of insurance proceeds actually
received by Landlord for such repairs or restoration; or (ii) to repair or restore any of Tenant’s personal property, trade fixtures, equipment or alterations made by Tenant. If
Landlord is required to repair damage to the Premises or the Building, this Lease shall continue in full force and effect except that: (x) Tenant’s Base Rental from the date of the
Casualty through the date of substantial completion of the repair and restoration shall be equitably abated with regard to any portion of the Premises or the Building that Tenant
is prevented from using (and actually interferes with Tenant’s use and business) by reason of such damage or its repair; and (y) the Term shall be extended by the number of
days  necessary  to  substantially  complete  the  repair  and  restoration.  In  no  event  shall  Landlord  be  liable  to  Tenant  by  reason  of  any  injury  to  or  interference  with  Tenant’s
business or property arising from a Casualty or by reason of any repairs to any part of the Building or Premises necessitated by such Casualty. Notwithstanding the foregoing,
Landlord may elect, by written notice to Tenant, to terminate this Lease following damage caused by any Casualty under the following circumstances: (a) if, in Landlord’s sole
judgment,  the  Premises  and  the  Building  cannot  be  substantially  repaired  and  restored  under  applicable  laws  within  one  hundred  twenty  (120)  days  from  the  date  of  the
Casualty; (b) if, in Landlord’s sole judgment, adequate proceeds are not, for any reason, made available to Landlord from Landlord’s insurance policies to make the required
repairs; (c) if fitly percent (50%) or more of the Premises (excluding the Building) is damaged or destroyed; (d) if seventy percent (70%) or more of the Building is damaged or
destroyed (including, without limitation, by smoke or water damage), regardless of whether the remainder of the Premises are damaged or destroyed; (e) if the cost to repair or
restore the Premises would exceed the proceeds from Landlord’s insurance policies or the Casualty is an uninsured casualty; or (f) if the Casualty occurs during the last eighteen
(18) months of the Term, unless Tenant has elected to exercise an available Renewal Option.

If during the Term, the whole of the Premises is condemned, or is taken by the power of eminent domain, or there shall occur a transfer in lieu thereof (each a “Taking”), the
Lease shall terminate as of the date of such Taking and rent shall be apportioned to the date of the Taking, and Tenant shall surrender the Premises accordingly. In the event of a
partial  Taking,  the  Lease  at  Landlord’s  sole  option  may,  upon  written  notice  to  Tenant,  terminate  and  rent  shall  be  apportioned  to  the  date  of  the  Taking  and  Tenant  shall
surrender the Premises accordingly. In the event of a partial Taking of the Premises in which Landlord does not terminate the Lease as provided above, Landlord shall make
such repairs and restorations to the Premises as necessitated from such Taking so as to render the Premises useable by Tenant  for  its  intended  purpose,  provided,  however,
Landlord shall not be required to expend any sums in addition to compensation received from the Taking authority to so restore or repair the Premises. During the period of
such restoration or repair, if Tenant shall be prevented from utilizing the Premises to conduct its business operations, then Base Rental shall equitably abate during the period of
such  repairs  or  restoration,  and  there  shall  correspondingly  be  added  to  the  Term  the  number  of  days  necessary  to  substantially  complete  the  repairs  or  restoration. All
compensation  in  any  Taking  shall  be  the  sole  property  of  Landlord.  Damage  to  the  Premises  resulting  from  the  negligence  of  Tenant  or  its  employees  or  invitees  shall  be
repaired at the expense of Tenant.

6

 
 
 
 
17. LIMITATION OF LIABILITY. Notwithstanding any other provision to the contrary, in no event shall the Landlord be liable to Tenant for any special, incidental, indirect,
consequential, punitive or exemplary damages, whether foreseeable or not, unless arising solely from the gross negligence of Landlord.

18. MAINTENANCE. Landlord  shall,  throughout  the  term  of  the  Lease  and  without  any  expense  to  Tenant,  maintain  the  foundation  and  structural  walls  of  the  Premises.
Without  being  limited  by  the  preceding  sentence,  Tenant  shall,  throughout  the  Term  of  the  Lease  and  without  any  expense  to  Landlord,  be  responsible  for  the  costs  of  any
repairs necessitated by the negligence of Tenant, its agents, employees, customers, contractors or invitees. Tenant shall, at Tenant’s sole cost and expense, keep and maintain
the Premises in good condition and repair, including replacements necessitated by Tenant’s use and without limitation: fixtures, equipment, electrical, plumbing, HVAC and
associated ducting, routine maintenance of the roof, appurtenances, signs, showcases, floor coverings, interior walls, columns, partitions within the Premises, storefronts and all
glass. Tenant shall undertake any necessary lawn care, weed control and snow removal associated the Premises.

Tenant shall promptly replace all damaged or broken glass with glass of equal quality to that broken or damaged. Tenant shall repaint, refurbish and remodel the Premises at
reasonable times to assure that the Premises are maintained in good order, condition and repair equal to that at the completion of Tenant’s initial work and improvements.

In the event Tenant fails to repair or maintain the Premises as herein required, or in the event of an emergency, Landlord, at its option, without limiting any rights or remedies
otherwise available to it at law or equity or under the terms of this Lease, may (but shall not be required to) make such repairs without liability to Tenant for loss or damage
which may result to Tenant’s stock or business conducted from the Premises by reason of such repairs. Tenant shall immediately pay Landlord, upon demand, as additional rent,
the costs of any such repairs.

19. POSSESSION  ON  TERMINATION. At  the  expiration  of  this  Lease,  or  sooner  termination  thereof,  the  Tenant  shall  give  possession  of  the  Premises  to  the  Landlord
broom-clean  and  in  the  condition  required  to  be  maintained  by  Tenant  under  this  Lease,  casualty  and  condemnation  excepted.  Upon  such  surrender,  Tenant  shall  deliver  to
Landlord all keys, codes, combinations and the like.

20. QUIET AND PEACEFUL POSSESSION. So long as Tenant shall perform each and every term, covenant and condition of this Lease and is not in default in the payment
of  the  rent  due  hereunder,  Tenant  shall  have  quiet  and  peaceful  possession  of  the  Premises  during  the  Term  hereof  without  hindrance  from  anyone  by,  through  or  under
Landlord.

7

 
 
 
 
 
 
 
 
21. BREACH, DEFAULT AND REMEDIES . The covenants and agreements herein shall be conditions as well as covenants, and breach of any of them, including (i) the
failure to pay rent when due, or (ii) the vacation of the Premises or (iii) the abandonment of the business proposed for the Premises for a period greater than 14 days regardless of
the payment of rent (this shall include the failure to be open for business for any consecutive 14 day period), or (iv) the failure to comply with any term, provision or covenant of
the Lease other than payment of rent, and subsequent failure to cure within 14 days written notice thereof to Tenant, or (v) any act or omission that allows a lien to be filed
against  the  Premises,  or  (vi)  the  Tenant  or  any  Guarantor  shall  become  insolvent,  or  (vii)  the  making  of  an  assignment  for  the  benefit  of  the  creditors  by  Tenant  or  any
Guarantor, or the appointment of a receiver for Tenant or any Guarantor, or the filing of a petition by the Tenant or any Guarantor for reorganization, or relief of debtors, or a
voluntary petition in bankruptcy, or adjudication of bankruptcy of Tenant or any Guarantor, whether voluntary or involuntary, shall constitute a default on the part of Tenant.
Upon default by Tenant, the Landlord shall, at its option have the following remedies:

(a) Landlord may terminate the Lease and take possession of the Premises; (b) terminate the Lease and recover damages in an amount equal to the unpaid future rent or in any
greater amount permitted by law; (c) terminate Tenant’s right to possession without terminating the Lease or obligation to pay rent, whereupon Tenant shall pay Landlord all
unpaid rent for the entire Term of the Lease and Landlord shall endeavor to lease the Premises for the account of Tenant, and any reasonable expense of reletting, remodeling or
repair shall be charged against the rent received on reletting; (d) any other remedy permitted by Federal or State law. The remedies granted to Landlord shall be cumulative, and
exhaustion  of  one  shall  not  preclude  Landlord  from  resorting  to  another.  In  each  and  every  instance  of  default,  and  while  the  same  continues,  Landlord  may  re-enter  the
Premises, using all necessary force, and Tenant’s right to enter said Premises shall be suspended, and in order to effectuate such re-entry and suspension, Landlord may change
locks on the doors of the Premises and exclude Tenant from the Building until any and all defaults are cured by Tenant. Such re-entry and suspension, and the changing of
locks, shall not operate as an eviction or cancellation of this Lease. The waiver by Landlord of any default shall not be a waiver or consent to the continuation of such default or
to a subsequent default.

22. ATTORNEY’S FEES. If either party brings any action or proceeding to enforce, protect, or establish any right or remedy, the prevailing party shall be entitled to recover
reasonable attorney’s fees. Arbitration is an action or proceeding for the purpose of this provision. For the purposes hereof, Landlord shall be deemed to have prevailed in any
unlawful detainer if the action is dismissed by reason of Tenant’s curing of the default upon which such action was based. Tenant shall reimburse Landlord any and all costs,
including attorney fees, incurred by Landlord in collecting any delinquent payment due from Tenant hereunder whether action is instituted therefore or not.

23. TENANT’S SHARE OF INSURANCE AND TAXES. Section Intentionally Omitted.

24. GROUND LEASES AND MORTGAGES. This Lease is subject and subordinate to all present mortgages affecting the real estate on which the Building and Parking are
located of which the Leased Premises are a part, and to any ground leases, mortgage or mortgages which may hereafter be executed affecting the same. Landlord has the right to
assign its interest in this Lease as security for the payment of any mortgage on the Property; provided, however, that any such assignment does not relieve Landlord of any of its
obligations herein.

8

 
 
 
 
 
 
 
25. MODIFIED TRIPLE NET: It is specifically understood and agreed by Tenant that this Lease is what is commonly designated as a MODIFIED NET-NET-NET LEASE.
It  is  the  express  intent  of  Landlord  and  Tenant  that  all  Rents  payable  under  the  terms  of  this  Lease  shall  be  absolutely  net  to  Landlord  and  that  expenses  and  maintenance
referenced hereinbefore (including the building and other improvements now or hereafter placed on the Leased Premises but excluding responsibility for foundation, structural
walls, property taxes and property replacement insurance) shall be borne by Tenant.

26. INSPECTION. Landlord or its officer, agents, and representatives, shall have the right to enter into and upon any and all parts of the Leased Premises, (a) at all reasonable
hours  to  inspect  same  or  clean  or  make  repairs  or  alterations  or  additions  as  Landlord  may  deem  necessary,  or  (b)  during  business  hours  to  show  the  Leased  Premises  to
prospective tenants, purchasers or lender; and Tenant shall not be entitled to any abatement or reduction of rent by reason thereof. In the event of default or late rental payment,
Landlord reserves the right to request business records and financial information from Tenant.

27. ESTOPPEL CERTIFICATE . Tenant  agrees  throughout  the  term  of  this  Lease  or  any  extension  thereof  upon  request  by  the  Landlord  or  mortgagees  of  Landlord  or  a
prospective purchaser of the building to sign and deliver a certificate stating in substance (if such be the case); (a) There is no modification of the terms of this Lease (unless
there is such modification, in which event a copy thereof shall be furnished by Tenant or stated in certificate), and that said Lease is in full force and effect; (b) Tenant has
asserted no defenses or offsets as of the date of the certificate, (c) Tenant has no knowledge of any default by the Landlord which has not been cured.

After such certificate has been given by Tenant, Tenant will be estopped from asserting any claim or defense known by it prior to the date of the certificate contrary to said
certificate as against the person, firm or corporation to whom such certificate is addressed. Landlord shall have the right to transfer and assign in whole or in part, any of its
rights under this Lease, and in the building and property referred to herein; and to the extent that such assignee assumes Landlord’s obligations hereunder, Landlord shall by
virtue of said assignment be released from such obligations.

28. LIABLITY INSURANCE. Tenant shall, during the Lease Term, maintain in full force and affect a policy of public liability and property damage insurance with respect to
the Leased Premises, leasehold improvements and the business conducted by Tenant, anyone leasing under Tenant, and any subrentals of Tenant in the Lease Premises. Such
public  liability  and  property  damage  policy  shall  be  in  a  comprehensive  general  liability  form  including  premises  operation  and  personal  injury  coverage,  independent
contractors and broad form including premises operation and personal injury coverage, independent contractors and broad form property damage and shall have a combined
single  limit  of  liability  for  personal  injury  and  property  damage  of  not  less  than  $1,000,000.00  blanket  contractual  liability.  The  policy  shall  name  Tenant  and  Landlord  as
insured and shall, at the request of Landlord, name any other person, firms or corporations designated by Landlord. Such insurance shall contain a clause that the insurer will not
cancel or amend the insurance without first giving the Landlord thirty (30) days prior written notice. The insurance shall be in an insurance company approved by the Landlord
and a copy of the policy or a certificate of insurance shall be delivered to Landlord. If Tenant refuses or neglects to secure and maintain insurance policies complying with the
provision  of  this  Section  28,  Landlord  may,  but  shall  not  be  required  to,  secure  and  maintain  such  insurance  policies  and  Tenant  shall  pay  the  cost  thereof  to  Landlord  as
additional rent upon demand.

9

 
 
 
 
 
 
 
Tenant shall indemnify, defend and hold Landlord, and its officers, employees and agents, harmless from and against any and all claims, demands, liabilities, losses and costs,
including reasonable attorneys’ fees, arising from damage or injury, actual or claimed, of whatsoever kind or character, to property or persons, occurring or allegedly occurring
in, on or about the Premises, caused by or attributable to the acts, actions, inactions, negligence or intentional acts of Tenant, its agents, employees, contractors and invitees, and
Tenant shall defend Landlord in any action or proceeding brought thereon. In addition to the above, Tenant shall further indemnify, defend and hold Landlord, and its officers,
employees and agents, harmless from and against all claims, demands, liabilities, losses, damages and costs, including reasonable attorneys’ fees, arising from or attributable to
the use or occupancy of the Premises by Tenant, its agents, employees, contractors and invitees, or the breach or failure by Tenant of Tenant’s obligations and covenants under
this Lease, and Tenant shall defend Landlord in any action or proceeding brought with respect thereto.

29. REPRESENTATIONS AND  WARRANTIES .  Tenant  acknowledges  and  agrees  that  it  has  not  relied  upon  any  statements,  representations,  agreements  or  warranties
except such as are expressed herein, and that no amendment or modifications of this Lease shall be valid or binding unless expressed in writing and executed by the parties
hereto in the same manner as the execution of this Lease. This Lease, along with Exhibits, constitutes the entire agreement between the parties and shall supersede any and all
prior understandings or commitments or negotiations concerning the subject matter of this Lease.

30. JOINT AND SEVERAL OBLIGATIONS. If Tenant consists of more than one person, the obligations of all such persons are joint and several.

31. CAPTIONS. The captions appearing in this Lease are for convenience and reference and shall in no way define, limit or describe the scope of intent of this Lease nor in any
way affect this Lease.

32. BINDING EFFECT. The covenants and agreements of this Lease shall extend to and be binding upon the heirs, executors, administrators, successors and assigns of the
parties hereto where the context hereof requires or admits.

33. GOVERNING LAW. This Lease shall be subject to and governed by the laws of the State of Oklahoma.

10

 
 
 
 
 
 
 
 
IN WITNESS WHEREOF, the parties hereto have set their hands and delivered this Lease on the day and year above written.

LANDLORD: BETTER PRICE WAREHOUSE SALES, CO.

  TENANT: GROWGENERATION CORP.

Mark Price, President

  Darren Lampert, CEO

11

 
 
 
 
 
 
 
 
 
 
Legal Description:

LOTS 6,7,8 AND PART OF 9 BLK 7

Also known as:

1151 South Frankfort, Tulsa, Oklahoma, 74120

EXHIBIT ‘A’

12

 
 
 
 
 
 
 
 
EXHIBIT ‘B’
SIGN CRITERIA

Tenant signage graphics/branding/etc to be attached.

13

 
 
 
 
 
 
 
 
 
 
 
Landlord and Tenant mutually agree, with Landlord’s approval, that Tenant shall complete the following work within a reasonable time upon lease execution, at Tenant’s sole
cost and expense, as detailed below:

EXHIBIT ‘C’
TENANT CONSTRUCTION ITEMS

Installation of interior/exterior Tenant signage (including highway signage)

·
· Misc Interior Improvement
· Misc. Interior Improvement

Other than the aforementioned work, Tenant agrees to accept the Leased Premises in their “AS-IS” condition with no further improvements. Any additional improvements shall
be at the sole cost and expense of Tenant.

14

 
 
 
 
 
 
 
Name
GGen Distribution Corp
GrowGeneration Management Corp
GrowGeneration Pueblo Corp
GrowGeneration California Corp
GrowGeneration Nevada Corp
GrowGeneration Washington Corp
GrowGeneration Rhode Island Corp
GrowGeneration Michigan Corp
GrowGeneration Oklahoma Corp
GrowGeneration New England Corp
GrowGeneration HG Corp
GrowGeneration Hemp Corp
GrowGeneration Canada Corp

List of Subsidiaries

Exhibit 21.1

State of Incorporation/ Legal Jurisdiction
Delaware
Delaware
Colorado
Delaware
Delaware
Delaware
Delaware
Delaware
Delaware
Delaware
Delaware
Delaware
Province of Ontario

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consent of Independent Registered Public Accounting Firm

Exhibit 23.1

We consent to the incorporation by reference in the Registration Statements on Form S-8 (No. 333-219212 and No. 333-226646, filed on July 10, 2017 and August 7, 2018,
respectively) of GrowGeneration Corp. (the “Company”) of our report dated March 29, 2019, relating to the consolidated financial statements of the Company appearing in the
Annual Report on Form 10-K of the Company for the year ended December 31, 2018.

/s/ Connolly Grady & Cha, P.C.

Certified Public Accountants
Philadelphia, Pennsylvania
March 29, 2019

 
 
 
 
 
 
 
 
 
 
Exhibit 31.1

I, Darren Lampert, the Principal Executive Officer of GrowGeneration Corp. (the “Company”), certify that:

1. I have reviewed this Form 10-K of the Company;

OFFICER’S CERTIFICATE PURSUANT TO SECTION 302

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of
the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results
of operations and cash flows of the Company as of, and for, the periods presented in this report;

4. The Company’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e)
and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the Company and have:

a.  Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and  procedures  to  be  designed  under  our  supervision,  to  ensure  that  material
information relating to the Company, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this
report is being prepared;

b. Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable
assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for  external  purposes  in  accordance  with  generally  accepted  accounting
principles;

c. Evaluated the effectiveness of the Company’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls
and procedures, as of the end of the period covered by this report based on such evaluation; and

d. Disclosed in this report any change in the Company’s internal control over financial reporting that occurred during the Company’s most recent fiscal quarter (the Company’s
fourth  fiscal  quarter  in  the  case  of  an  annual  report)  that  has  materially  affected,  or  is  reasonably  likely  to  materially  affect,  the  Company’s  internal  control  over  financial
reporting; and

5. The Company’s other certifying officer and I have disclosed, based on my most recent evaluation of internal control over financial reporting, to the Company’s auditors and
the audit committee of the Company’s board of directors (or persons performing the equivalent functions):

a. All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the
Company’s ability to record, process, summarize and report financial information; and

b. Any fraud, whether or not material, that involves management or other employees who have a significant role in the Company’s internal control over financial reporting. 

Dated: April 1, 2019

By:

/s/ Darren Lampert 
Darren Lampert
Chief Executive Officer 
(Principal Executive Officer) 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Exhibit 31.2

I, Monty Lamirato, the Principal Financial Officer of GrowGeneration Corp. (the “Company”), certify that:

1. I have reviewed this Form 10-K of the Company;

OFFICER’S CERTIFICATE PURSUANT TO SECTION 302

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of
the circumstances under which such statements were made, not misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results
of operations and cash flows of the Company as of, and for, the periods presented in this report;

4. The Company’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e)
and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the Company and have:

a.  Designed  such  disclosure  controls  and  procedures,  or  caused  such  disclosure  controls  and  procedures  to  be  designed  under  our  supervision,  to  ensure  that  material
information relating to the Company, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this
report is being prepared;

b. Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable
assurance  regarding  the  reliability  of  financial  reporting  and  the  preparation  of  financial  statements  for  external  purposes  in  accordance  with  generally  accepted  accounting
principles;

c. Evaluated the effectiveness of the Company’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls
and procedures, as of the end of the period covered by this report based on such evaluation; and

d. Disclosed in this report any change in the Company’s internal control over financial reporting that occurred during the Company’s most recent fiscal quarter (the Company’s
fourth  fiscal  quarter  in  the  case  of  an  annual  report)  that  has  materially  affected,  or  is  reasonably  likely  to  materially  affect,  the  Company’s  internal  control  over  financial
reporting; and

5. The Company’s other certifying officer and I have disclosed, based on my most recent evaluation of internal control over financial reporting, to the Company’s auditors and
the audit committee of the Company’s board of directors (or persons performing the equivalent functions):

a. All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the
Company’s ability to record, process, summarize and report financial information; and

b. Any fraud, whether or not material, that involves management or other employees who have a significant role in the Company’s internal control over financial reporting. 

Dated: April 1, 2019

By:

/s/ Monty Lamirato
Monty Lamirato
Chief Financial Officer 
(Principal Financial Officer)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO SECTION 906 OF
THE SARBANES-OXLEY ACT OF 2002

Exhibit 32.1

In  connection  with  the Annual  Report  of  GrowGeneration  Corp.  (the  “Company”)  on  Form  10-K  for  the  year  ended  December  31,  2018  as  filed  with  the  Securities  and
Exchange Commission on the date hereof (the “Report”), I, Darren Lampert, Principal Executive Officer of the Company, certify, pursuant to 18 U.S.C.  ss.1350, as adopted
pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:

(1)  The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2)  The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

A signed original of this written statement required by Section 906 has been provided to the undersigned and will be retained by the Company and furnished to the Securities
and Exchange Commission or its staff upon request.

Dated: April 1, 2019

By:

/s/ Darren Lampert 
Darren Lampert
Chief Executive Officer 
(Principal Executive Officer)

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO SECTION 906 OF
THE SARBANES-OXLEY ACT OF 2002

Exhibit 32.2

In  connection  with  the Annual  Report  of  GrowGeneration  Corp.  (the  “Company”)  on  Form  10-K  for  the  year  ended  December  31,  2018  as  filed  with  the  Securities  and
Exchange Commission on the date hereof (the “Report”), I, Monty Lamirato, Principal Financial Officer of the Company, certify, pursuant to 18 U.S.C.  ss.1350, as adopted
pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that:

(1)  The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934; and

(2)  The information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

A signed original of this written statement required by Section 906 has been provided to the undersigned and will be retained by the Company and furnished to the Securities
and Exchange Commission or its staff upon request.

Dated: April 1, 2019

By:

/s/ Monty Lamirato
Monty Lamirato
Chief Financial Officer 
(Principal Financial Officer)