Harte Hanks
Annual Report 2014

Plain-text annual report

HARTE HANKS INC FORM 10-K (Annual Report) Filed 03/05/15 for the Period Ending 12/31/14 Address Telephone CIK 9601 MCALLISTER FREEWAY, SUITE 610 SAN ANTONIO, TX 78216 2108299000 0000045919 Symbol HHS SIC Code Industry Sector Fiscal Year 7331 - Direct Mail Advertising Services Advertising Services 12/31 http://www.edgar-online.com © Copyright 2015, EDGAR Online, Inc. All Rights Reserved. Distribution and use of this document restricted under EDGAR Online, Inc. Terms of Use. Table of Contents UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K (Mark One)     ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2014 (cid:3) (cid:3) (cid:3) (cid:3) TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from to Commission file number 001-7120 HARTE HANKS, INC. (Exact name of registrant as specified in its charter) 9601 McAllister Freeway, Suite 610, San Antonio, Texas 78216 (Address of principal executive offices) (Zip Code) Registrant’s telephone number, including area code — 210-829-9000 Securities registered pursuant to Section 12(b) of the Act: Securities registered pursuant to Section 12(g) of the Act: None Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes (cid:3) No  Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes  No (cid:3) Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes (cid:3) No  Indicate by check mark whether the registrant has submitted electronically and posted on its corporate website, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (Section 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes  No (cid:3) Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (229.405 of this chapter) is not contained herein, and will not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.  Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer or a non-accelerated filer. See definitions of “large accelerated filer,” “accelerated filer” and “small reporting company” in Rule 12b-2 of the Exchange Act Indicate by check mark if the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes (cid:3) No  The aggregate market value of the voting and non-voting common equity held by non-affiliates computed by reference to the closing price ($7.19) as of the last business day of the registrant’s most recently completed second fiscal quarter (June 30, 2014), was approximately $356,141,644. The number of shares outstanding of each of the registrant’s classes of common stock as of January 31, 2015 was 61,792,369 shares of common stock, all of one class. Documents incorporated by reference: Portions of the Proxy Statement to be filed for the Company’s 2015 Annual Meeting of Stockholders are incorporated by reference into Part III of this Form 10-K. Delaware 74-1677284 (State or other jurisdiction of (I.R.S. Employer incorporation or organization) Identification No.) Title of each class Name of each exchange on which registered Common Stock New York Stock Exchange Large accelerated filer (cid:3) Accelerated filer  Non-accelerated filer (cid:3) (Do not check if a smaller reporting company) Smaller reporting company (cid:3) THIS ANNUAL REPORT ON FORM 10-K IS BEING DISTRIBUTED TO STOCKHOLDERS IN LIEU OF A SEPARATE ANNUAL REPORT PURSUANT TO RULE 14a-3(b) OF THE ACT AND SECTION 203.01 OF THE NEW YORK STOCK EXCHANGE LISTED COMPANY MANUAL. Table of Contents Harte Hanks, Inc. and Subsidiaries Table o f Contents Form 10-K Report December 31, 2014 2 Page Part I Item 1. Business 3 Item 1A. Risk Factors 8 Item 1B. Unresolved Staff Comments 15 Item 2. Properties 15 Item 3. Legal Proceedings 15 Item 4. Mine Safety Disclosures 15 Part II Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities 16 Item 6. Selected Financial Data 17 Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations 18 Item 7A. Quantitative and Qualitative Disclosures About Market Risk 30 Item 8. Financial Statements and Supplementary Data 31 Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure 31 Item 9A. Controls and Procedures 31 Item 9B. Other Information 31 Part III Item 10. Directors, Executive Officers and Corporate Governance 32 Item 11. Executive Compensation 33 Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters 33 Item 13. Certain Relationships and Related Transactions, and Director Independence 33 Item 14. Principal Accountant Fees and Services 33 Part IV Item 15. Exhibits and Financial Statement Schedules 33 Signatures 35 Table of Contents PART I ITEM 1. BUSINESS INTRODUCTION Harte Hanks, Inc. (Harte Hanks) is one of the world’s leading, insight-driven multi-channel marketing organizations, delivering impactful business results for some of the world’s best-known brands. Through strategic agencies and our core marketing services, we develop integrated solutions that connect brands with prospects and customers, moving them beyond awareness to transactions and brand loyalty. Virtually all for-profit organizations, as well as many non-profit organizations, rely on marketing to generate revenues and publicity. Many businesses have a chief-level executive responsible for marketing who is charged with combining data, technology, channels and resources to demonstrate a return on marketing investment. This has led many businesses to use direct and targeted marketing, which offer accountability and measurability of marketing programs, allowing customer insight to be leveraged to create and accelerate value. Harte Hanks is a leader in highly targeted, multichannel marketing. Harte Hanks is the successor to a newspaper business started by Houston Harte and Bernard Hanks in Texas in the early 1920s. In 1972, Harte Hanks went public and was listed on the New York Stock Exchange (NYSE). We became private in a leveraged buyout in 1984, and in 1993 we again went public and listed our common stock on the NYSE. Harte Hanks provides public access to all reports filed with the Securities and Exchange Commission (SEC) under the Securities Exchange Act of 1934, as amended (the 1934 Act). These documents may be accessed free of charge on our website at http://www.HarteHanks.com . These documents are provided as soon as practical after they are filed with the SEC and may also be found at the SEC’s website at http://www.sec.gov . Additionally, we have adopted and posted on our website a code of ethics that applies to our principal executive officer, principal financial officer and principal accounting officer. Our website also includes our corporate governance guidelines and the charters for each of our audit, compensation, and nominating and corporate governance committees. We will provide a printed copy of any of the aforementioned documents to any requesting stockholder. OUR BUSINESS During the second quarter of 2014, Harte Hanks initiated a new strategy and revised our operational structure to suit that new strategy by organizing into two distinct operating divisions: Customer Interaction and Trillium Software. In accordance with ASC 280, Segment Reporting, we determined that under this new organizational structure, we will report the two operating divisions as two reportable segments — Customer Interaction and Trillium Software. Our reportable segments are described below. Customer Interaction Our Customer Interaction services offer a wide variety of integrated, multi-channel, data-driven solutions for top brands around the globe. We help our clients gain insight into their customers’ behaviors from their data and use that insight to create innovative multi-channel marketing programs to deliver a return on marketing investment. We believe our clients’ success is determined not only by how good their tools are, but how well we help them use the tools to gain insight and analyze their consumers. This results in a strong and enduring relationship between our clients and their customers which is key to being leaders in Customer Interaction. We offer a full complement of capabilities and resources to provide a broad range of marketing services, in media from direct mail to email, including: • Agency & Digital Services . Our agency services are full-service, customer engagement agencies specializing in direct and digital communications for both consumer and business-to-business markets. With strategy, creative and implementation services, we help marketers within targeted industries understand, identify, and engage prospects and customers in their channel of choice. Our digital solutions integrate online services within the marketing mix and include: website development and design, digital strategy, social media marketing and monitoring, email marketing, ecommerce and interactive relationship management and a host of other services that support our core businesses. • Database Marketing Solutions and Business-to-Business Lead Generation. We have successfully delivered marketing database solutions across various industries. Our solutions are built around centralized marketing databases with three core offerings: insight and analytics; customer data integration; and marketing communications tools. Our solutions enable organizations to build and manage customer communication strategies that drive new customer acquisition and retention and maximize the value of existing customer relationships. Through insight, we help clients identify models of their most profitable customer relationships and then 3 Table of Contents apply these models to increase the value of existing customers while also winning profitable new customers. Through customer data integration, data from multiple sources comes together to provide a single customer view of client prospects and customers. Then, utilizing our Allink suite of customer communication and sales optimization tools, we help clients apply their data and insights to the entire customer lifecycle, to help clients sustain and grow their business, gain deeper customer insights, and continuously refine their customer resource management strategies and tactics. Our technology marketing solutions provide business-to-business lead generations through our CI Technology Database and Aberdeen Group. Our CI Technology Database tracks technology installations, business demographics and over 5.5 million key decision makers at more than 3.7 million business locations in 30 countries in North America, Latin America, Europe and in China. Our clients use the data to gain insight into their prospect’s and client’s technology buying cycles. Our Aberdeen Group is a provider of fact-based research to identify and educate technology buyers across numerous industries and product categories. Leading technology providers use Aberdeen Group’s proprietary research content for use in their demand creation programs, online marketing campaigns and Web-based sales and marketing tools. • Direct Mail. As a full-service direct marketing provider and one of the largest mailing partners of the U.S. Postal Service (USPS), our operational mandate is to ensure creativity and quality, provide an understanding of the options available in technologies and segmentation strategies and capitalize on economies of scale with our variety of execution options. Our services include: • digital printing; • print on demand; • advanced mail optimization; • logistics and transportation optimization; • tracking (including our proprietary prEtrak solution); • commingling; • shrink wrapping; and • specialized mailings. We also maintain fulfillment centers where we provide custom kitting services, print on demand, product recalls and freight optimization allowing our customers to distribute literature and other marketing materials. • Contact Centers. We operate teleservice workstations around the globe providing advanced contact center solutions such as: speech, voice and video chat, integrated voice response, email, social cloud monitoring and web self-service. We provide both inbound and outbound contact center services and support many languages with our strategically placed global locations for both consumer and business-to-business markets. Many of our client relationships start with an offering from the list above on an individual solution basis or a combination of our offerings from across our portfolio of businesses. Multichannel marketing is communicating through different marketing solutions or channels, such as email, mobile devices, mail, radio, television, computer, and newspaper, in an integrated form to reach a consumer so it is easy for a consumer to buy in whatever manner the consumer chooses. Trillium Software Trillium Software is a leading global enterprise data quality solutions provider. Our data quality specialists help organizations achieve increased business from their data management initiatives and existing business-critical processes by providing enterprise data profiling and data cleansing software and services. We offer industry-specific business solutions that help solve data problems experienced by financial services, banking, retail, healthcare, manufacturing and risk professionals. Our full complement of technologies and services includes global data profiling, data cleansing, enrichment, and data linking for e-business, Big Data customer relationship management, data governance, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. Revenues from the Trillium Software segment are comprised primarily of perpetual software licenses, annual maintenance and professional services. In 2014, 2013 and 2012, Harte Hanks had revenues from continuing operations of $553.7 million, $559.6 million and $581.1 million, respectively. Customer Interaction had revenues from continuing operations of $499.4 million, $503.8 million, and $528.0 million, respectively. Trillium Software had revenues from continuing operations of $54.2 million, $55.9 million, and $53.0 million, respectively. Customers  Our services are marketed to specific industries or markets with services and software products tailored to each industry or market. We believe that we are generally able to provide services to new 4 Table of Contents industries and markets by modifying our existing services and applications. We currently provide services primarily to the retail, technology, financial services, automotive and consumer brands and pharmaceutical/healthcare vertical markets, in addition to a range of selected markets. The largest client (measured in revenue) comprised 5% of total revenues in 2014. The largest 25 clients in terms of revenue comprised 46% of total revenues in 2014. Sales and Marketing Our Customer Interaction enterprise sales force sells a variety of solutions and services to address client’s targeted marketing needs. We also maintain solution-specific sales forces and sales groups to sell our individual products and solutions. Our sales forces, with industry-specific knowledge and experience, emphasize the cross-selling of a full range of Customer Interaction direct marketing services and are supported by employees in each sector assigned to specific clients. We rely on our enterprise and solution sellers to primarily sell our products and services to new clients and task our employees supporting existing clients to expand our client relationship through additional solutions and products. Trillium Software is marketed and sold world-wide through direct, reseller and OEM channels. Our primary sales channel is our direct sales force in North America, Europe and Australia. Resellers covering over 40 countries serve to provide even wider coverage where we lack a direct sales presence. The Trillium Software System can also be obtained through a network of Original Equipment Manufacturers (OEMs) and integration partners. Our product is also available directly from our website in a cloud deployment method. Facilities Our services are provided at the following facilities, all of which are leased: Competition Our business faces significant competition in all of its offerings and within each of its vertical markets. Direct marketing is a dynamic business, subject to rapid technological change, high turnover of client personnel who make buying decisions, client consolidations, changing client needs and preferences, continual development of competing products and services, and an evolving competitive landscape. Our competition comes from numerous local, national and international direct marketing and advertising companies, and client internal resources, against whom we compete for individual projects, entire client relationships and marketing expenditures. Competitive factors in our industry include the quality and scope of services, technical and strategic expertise, the perceived value of the services provided, reputation and brand recognition. We also compete against print and electronic media and other forms of advertising for marketing and advertising dollars in general. Failure to continually improve our current processes, advance and upgrade our technology applications, and to develop new products and services in a timely and cost-effective manner, could result in the loss of our clients or prospective clients to current or future competitors. In addition, failure to gain market acceptance of new products and services could adversely affect our growth. Although we believe that our capabilities and breadth of services, combined with our U.S and international production capability, industry focus and ability to offer a broad range of integrated services, enable us to compete effectively, our business results may be adversely impacted by competition. Please refer to Item 1A, “Risk Factors”, for additional information regarding risks related to competition. Trillium Software likewise faces widely varied competitors, but the most frequent competition is a potential client’s own information technology staff, who may design and produce customized information quality solutions rather than seeking more robust, specialized or scalable capabilities or 5 Domestic Offices Austin, Texas Langhorne, Pennsylvania Baltimore, Maryland Maitland, Florida Billerica, Massachusetts New York, New York Boston, Massachusetts San Antonio, Texas Deerfield Beach, Florida San Diego, California East Bridgewater, Massachusetts Shawnee, Kansas Fullerton, California Texarkana, Texas Grand Prairie, Texas Wilkes-Barre, Pennsylvania Jacksonville, Florida Yardley, Pennsylvania International Offices Böblingen, Germany Manila, Philippines Bristol, United Kingdom Theale, United Kingdom Hasselt, Belgium Uxbridge, United Kingdom Madrid, Spain Versailles, France Table of Contents software. Trillium Software also competes against large market makers (such as IBM, Oracle and SAP) whose product offering are greater in breadth, if less capable in information quality alone. We also compete against about 40 niche providers of information quality software and services, whose sales focus is usually geared toward narrower markets. Seasonality Our revenues tend to be higher in the fourth quarter than in other quarters during a given year. This increased revenue is a result of overall increased marketing activity prior to and during the holiday season, primarily related to our retail vertical. Discontinued Operations Previously, Harte Hanks also provided shopper advertising opportunities through our Shoppers segment, which operated in certain California and Florida markets. On December 31, 2012 we sold the assets of our Florida Shoppers operations, The Flyer, for gross proceeds of $2.0 million. This transaction resulted in an after-tax loss of $2.7 million. On September 27, 2013 we sold the assets of our California Shoppers operations, The Pennysaver, for gross proceeds of $22.5 million. This transaction resulted in an after-tax loss of $12.4 million. Because Shoppers represented a distinct business unit with operations and cash flows that can clearly be distinguished, both operationally and for financial purposes, from the rest of Harte Hanks, the results of the Shoppers operations are reported as discontinued operations for all periods presented. Results of the remaining Harte Hanks business are reported as continuing operations. After these sales, Harte Hanks no longer has any Shoppers operations or circulation. GOVERNMENT REGULATION As a company conducting varied business activities for clients across diverse industries around the world, we are subject to a variety of domestic and international legal and regulatory requirements that impact our business, including, for example, regulations governing consumer protection and unfair business practices, contracts, ecommerce, intellectual property, labor and employment, securities, tax and other laws that are generally applicable to commercial activities. We are also subject to, or affected by, numerous local, national and international laws, regulations and industry standards that regulate direct marketing activities, including those that address privacy, data security and unsolicited marketing communications. Examples of some of these laws and regulations that may be applied to, or affect, our business or the businesses of our clients include the following: • Federal and state laws governing the use of the internet and regulating telemarketing, including the U.S. Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM), which regulates commercial email and requires that commercial emails give recipients an opt-out method. Canada’s Anti-Spam Legislation (CASL) applies in a comparable manner for our activities in Canada. Telemarketing activities are regulated by, among other requirements, the Federal Trade Commission’s Telemarketing Sales Rule (TSR), the Federal Communications Commission’s Telephone Consumer Protection Act (TCPA) and various state do-not-call laws. • The U.S. Department of Commerce’s proposed Dynamic Privacy Framework, the Federal Trade Commission’s Protecting Consumer Privacy in an Era of Rapid Change policy and the European Commission’s proposed changes to the European Union’s Data Protection framework, each of which seeks to address consumer privacy, data protection and technological advancements in relation to the collection or use of personal information. • A significant number of states in the U.S. have passed versions of security breach notification laws, which generally require timely notifications to affected persons in the event of data security breaches or other unauthorized access to certain types of protected personal data. With the increased attention security breaches have received, federal legislation may also be adopted and impose additional obligations. • The Fair Credit Reporting Act (FCRA), which governs, among other things, the sharing of consumer report information, access to credit scores, and requirements for users of consumer report information. • The Financial Services Modernization Act of 1999, or Gramm-Leach-Bliley Act (GLB), which, among other things, regulates the use for marketing purposes of non-public personal financial information of consumers that is held by financial institutions. Although Harte Hanks is not considered a financial institution, many of our clients are subject to the GLB. The GLB also includes rules relating to the physical, administrative and technological protection of non-public personal financial information. • The Health Insurance Portability and Accountability Act of 1996 (HIPAA), which regulates the use of personal health information for marketing purposes and requires reasonable safeguards 6 Table of Contents designed to prevent intentional or unintentional use or disclosure of protected health information. • The Fair and Accurate Credit Transactions Act of 2003 (FACT Act), which amended the FCRA and requires, among other things, consumer credit report notice requirements for creditors that use consumer credit report information in connection with risk-based credit pricing actions and also prohibits a business that receives consumer information from an affiliate from using that information for marketing purposes unless the consumer is first provided a notice and an opportunity to direct the business not to use the information for such marketing purposes, subject to certain exceptions. • The European Union (EU) data protection laws, including the comprehensive EU Directive on Data Protection (1995), which imposes a number of obligations with respect to use of personal data, and includes a prohibition on the transfer of personal information from the EU to other countries that do not provide consumers with an “adequate” level of privacy or security. The EU standard for adequacy is generally stricter and more comprehensive than that of the U.S. and most other countries. There are additional consumer protection, privacy and data security regulations in locations where we or our clients do business. These laws regulate the collection, use, disclosure and retention of personal data and may require consent from consumers and grant consumers other rights, such as the ability to access their personal data and to correct information in the possession of data controllers. We and many of our clients also belong to trade associations that impose guidelines that regulate direct marketing activities, such as the Direct Marketing Association’s Commitment to Consumer Choice. As a result of increasing public awareness and interest in individual privacy rights, data protection, information security and environmental and other concerns regarding marketing communications, federal, state and foreign governmental and industry organizations continue to consider new legislative and regulatory proposals that would impose additional restrictions on direct marketing services and products. Examples include data encryption standards, data breach notification requirements, consumer choice and consent restrictions and increased penalties against offending parties, among others. In 2012 and 2013, several members of the U.S. Congress (in coordination with the Federal Trade Commission and consumer advocacy groups) initiated several inquiries regarding data brokerage, one of which was directed to us (among others). We anticipate that further inquiries and legislative proposals will be made that may affect the marketing services we offer our clients will continue to be introduced in the future, some of which may be adopted. In addition, our business may be affected by the impact of these restrictions on our clients and their marketing activities. These additional regulations could increase compliance requirements and restrict or prevent the collection, management, aggregation, transfer, use or dissemination of information or data that is currently legally available. Additional regulations may also restrict or prevent current practices regarding unsolicited marketing communications. For example, many states have considered implementing do-not-mail legislation that could impact our business and the businesses of our clients and customers. In addition, continued public interest in individual privacy rights and data security may result in the adoption of further voluntary industry guidelines that could impact our direct marketing activities and business practices. We cannot predict the scope of any new legislation, regulations or industry guidelines or how courts may interpret existing and new laws. Additionally, enforcement priorities by governmental authorities may change and also impact our business either directly or through requiring our customers to alter their practices. Compliance with regulations is costly and time-consuming for us and our clients, and we may encounter difficulties, delays or significant expenses in connection with our compliance. We may also be exposed to significant penalties, liabilities, reputational harm and loss of business in the event that we fail to comply with applicable regulations. There could be a material adverse impact on our business due to the enactment or enforcement of legislation or industry regulations, the issuance of judicial or governmental interpretations, enforcement priorities of governmental agencies or a change in customs arising from public concern over consumer privacy and data security issues. INTELLECTUAL PROPERTY RIGHTS Our intellectual property assets include trademarks and service marks that identify our company and our products and services, software and other technology that we develop, our proprietary collections of data and intellectual property licensed from third parties, such as prospect list providers. We generally seek to protect our intellectual property through a combination of license agreements and trademark, service mark, copyright, patent and trade secret laws, and domain name registrations and enforcement procedures. We also enter into confidentiality agreements with many of our employees, vendors and clients and seek to limit access to and distribution of intellectual property and other 7 Table of Contents proprietary information. We pursue the protection of our trademarks and other intellectual property in the U.S. and internationally. Despite our efforts to protect our intellectual property, unauthorized parties may attempt to copy or otherwise obtain and use our proprietary information and technology. Monitoring unauthorized use of our intellectual property is difficult, and unauthorized use of our intellectual property may occur. We cannot be certain that patents or trademark registrations will be issued, nor can we be certain that any issued patents or trademark registrations will give us adequate protection from competing products. For example, issued patents may be circumvented or challenged and declared invalid or unenforceable. In addition, others may develop competing technologies or databases on their own. Moreover, there is no assurance that our confidentiality agreements with our employees or third parties will be sufficient to protect our intellectual property and proprietary information. We may also be subject to infringement claims against us by third parties and may incur substantial costs and devote significant management resources in responding to such claims, as we did in 2012 and 2013. We have been, and continue to be, obligated under some agreements to indemnify our clients as a result of claims that we infringe on the proprietary rights of third parties. These costs and distractions could cause our business to suffer. If any party asserts an infringement claim, we may need to obtain licenses to the disputed intellectual property. We cannot assure you, however, that we will be able to obtain these licenses on commercially reasonable terms or that we will be able to obtain any licenses at all. The failure to obtain necessary licenses or other rights may have an adverse affect on our ability to provide our products and services. EMPLOYEES As of December 31, 2014, Harte Hanks employed approximately 5,389 full-time employees and 34 part-time employees, of which approximately 2,374 are based outside of the U.S. A portion of our workforce is provided to us through staffing companies. None of the workforce is represented by labor unions. We consider our relations with our employees to be good. ITEM 1A. RISK FACTORS Cautionary Note Regarding Forward-Looking Statements This report, including the Management’s Discussion and Analysis of Financial Condition and Results of Operations (MD&A), contains “forward-looking statements” within the meaning of the federal securities laws. All such statements are qualified by this cautionary note, which is provided pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933 (1933 Act) and Section 21E of the Securities Exchange Act of 1934 (1934 Act). Forward-looking statements may also be included in our other public filings, press releases, our website and oral and written presentations by management. Statements other than historical facts are forward-looking and may be identified by words such as “may,” “will,” “expects,” “believes,” “anticipates,” “plans,”“estimates,” “seeks,” “could,” “intends,” or words of similar meaning. Examples include statements regarding (1) our strategies and initiatives, (2) adjustments to our cost structure and other actions designed to respond to market conditions and improve our performance, and the anticipated effectiveness and expenses associated with these actions, (3) our financial outlook for revenues, earnings per share, operating income, expense related to equity-based compensation, capital resources and other financial items, (4) expectations for our businesses and for the industries in which we operate, including the impact of economic conditions of the markets we serve on the marketing expenditures and activities of our clients and prospects, (5) competitive factors, (6) acquisition and development plans, (7) our stock repurchase program, (8) expectations regarding legal proceedings and other contingent liabilities, and (9) other statements regarding future events, conditions or outcomes. These forward-looking statements are based on current information, expectations and estimates and involve risks, uncertainties, assumptions and other factors that are difficult to predict and that could cause actual results to vary materially from what is expressed in or indicated by the forward-looking statements. In that event, our business, financial condition, results of operations or liquidity could be materially adversely affected, and investors in our securities could lose part or all of their investments. Some of these risks, uncertainties, assumptions and other factors can be found in our filings with the SEC, including the factors discussed below in this Item 1A, “Risk Factors”, and any updates thereto in our Forms 10-Q. The forward-looking statements included in this report and those included in our other public filings, press releases, our website and oral and written presentations by management are made only as of the respective dates thereof, and we undertake no obligation to update publicly any forward-looking statement in this report or in other documents, our website or oral statements for any reason, even if new information becomes available or other events occur in the future. In addition to the information set forth elsewhere in this report, including in the MD&A section, the factors described below should be considered carefully in making any investment decisions with respect to our securities. The risks described below are not the only ones we face or may face in the 8 Table of Contents future. Additional risks and uncertainties that are not presently anticipated or that we may currently believe are immaterial could also impair our business operations and financial performance. We have developed a new strategy, and the future success of our company will depend on its successful execution. In 2014, we developed and announced our new strategy, and are now executing against it. Because this new strategy will chart the company’s course of action and priorities for years to come, the future success of Harte Hanks will depend on its successful execution. Our strategy will bring additional risks to the business (such as those associated with greater use of capital, development and acquisition of new products, or entry into new industries or geographic markets) or magnify existing risks as our business priorities and objectives are adjusted. If our strategy is flawed, or if we fail to execute it well, our business and financial performance may be materially and adversely affected. We face significant competition for individual projects, entire client relationships and advertising dollars in general. Our Customer Interaction business faces significant competition in all of its offerings and within each of its vertical markets. Direct marketing is a dynamic business, subject to rapid technological change, high turnover of client personnel who make buying decisions, client consolidations, changing client needs and preferences, continual development of competing products and services and an evolving competitive landscape. This competition comes from numerous local, national and international direct marketing and advertising companies, and client internal resources, against whom we compete for individual projects, entire client relationships and marketing expenditures by clients and prospective clients. We also compete against print and electronic media and other forms of advertising for marketing and advertising dollars in general. In addition, our ability to attract new clients and to retain existing clients may, in some cases, be limited by clients’ policies on or perceptions of conflicts of interest. These policies can prevent us from performing similar services for competing products or companies. Some of our clients have also sought to reduce the number of marketing vendors or use third-party procurement organizations, all of which increases pricing pressure and may disadvantage us relative to our competitors. Our failure to improve our current processes or to develop new products and services could result in the loss of our clients to current or future competitors. In addition, failure to gain market acceptance of new products and services could adversely affect our growth. Trillium Software faces widely varied competitors, many of whom have greater development resources and market access. In addition, because Trillium Software offers specialized information quality solutions, competitors who offer a broad array of technology solutions — such as market makers and system integrators — have advantages for many potential clients, including a greater ability to bundle unrelated products to achieve a better price. Trillium Software also competes against niche providers of information quality software and services, so that despite our relative specialization on information quality solutions, some potential clients may nevertheless seek or prefer an even more-specific solution. If Trillium Software is unable to overcome these competitive disadvantages, it will adversely affect the company’s growth and financial performance. Current and future competitors may have significantly greater financial and other resources than we do, and they may sell competing products and services at lower prices or at lower profit margins, resulting in pressures on our prices and margins. The sizes of our competitors vary widely across market and service segments. Therefore, some of our competitors may have significantly greater financial, technical, marketing or other resources than we do in any one or more of our market segments, or overall. As a result, our competitors may be in a position to respond more quickly than we can to new or emerging technologies, methodologies and changes in customer requirements, or may devote greater resources than we can to the development, promotion, sale and support of products and services. Moreover, new competitors or alliances among our competitors may emerge and potentially reduce our market share, revenue or margins. Some of our competitors also may choose to sell products or services competitive to ours at lower prices by accepting lower margins and profitability, or may be able to sell products or services competitive to ours at lower prices given proprietary ownership of data, technical superiority, a broader or deeper product or experience set, or economies of scale. Price reductions or pricing pressure by our competitors could negatively impact our margins and results of operations, and could also harm our ability to obtain new customers on favorable terms. Competitive pricing pressures tend to increase in difficult economic environments, such as the current environments in the U.S. and other economies, due to reduced marketing expenditures of many of our clients and prospects and the resulting impact on the competitive business environment for marketing service providers such as our company. We must maintain technological competitiveness, continually improve our processes and develop and introduce new products and services in a timely and cost-effective manner. We believe that our success depends on, among other things, maintaining technological competitiveness in our products, processing functionality and software systems and services. Technology changes rapidly as makers of computer hardware, network systems, programming tools, 9 Table of Contents programming languages, operating systems, database technology and mobile devices continually improve their offerings. Advances in information technology may result in changing client preferences for products and product delivery channels in our industry. The increasingly sophisticated requirements of our clients require us to continually improve our processes and provide new products and services in a timely and cost-effective manner (whether through development, license or acquisition). In particular, our Trillium Software business faces continuous pressure to update offerings to deliver the latest features and capabilities while maintaining accessibility on a wide variety of platforms. We may be unable to successfully identify, develop and bring new and enhanced services and products to market in a timely and cost-effective manner, such services and products may not be commercially successful, and services, products and technologies developed by others may render our services and products noncompetitive or obsolete. Our success depends on our ability to consistently and effectively deliver our products and services to our clients . Our success depends on our ability to effectively and consistently staff and execute client engagements within the agreed upon timeframe and budget. Depending on the needs of our clients, our engagements may require customization, integration and coordination of a number of complex product and service offerings and execution across many facilities in our network. Moreover, in some of our engagements, we rely on subcontractors and other third parties to provide some of the services to our clients, and we cannot guarantee that these third parties will effectively deliver their services or that we will have adequate recourse against these third parties in the event they fail to effectively deliver their services. Other contingencies and events outside of our control may also impact our ability to provide our products and services. Our failure to effectively and timely staff, coordinate and execute our client engagements may adversely impact existing client relationships, the amount or timing of payments from our clients, our reputation in the marketplace and ability to secure additional business and our resulting financial performance. In addition, our contractual arrangements with our clients and other customers may not provide us with sufficient protections against claims for lost profits or other claims for damages. If our new leaders are unsuccessful, or if we lose key management and are unable to attract and retain the talent required for our business, our operating results could suffer. In the past two years, we replaced many of our leaders, including our President, Chief Executive Officer and Chairman, and significantly reorganized our operational structures. If our new leaders fail in their new roles and responsibilities (and more generally if we are unable to attract new leaders with the necessary skills to manage our business) our business and its operating results may suffer. Further, our prospects depend in large part upon our ability to attract, train and retain experienced technical, client services, sales, consulting, research and development, marketing, administrative and management personnel. While the demand for personnel is dependent on employment levels, competitive factors and general economic conditions, qualified personnel historically have been in great demand. The loss or prolonged absence of the services of these individuals could have a material adverse effect on our business, financial position or operating results. We have recently experienced, and may experience in the future, reduced demand for our products and services because of general economic conditions, the financial conditions and marketing budgets of our clients and other factors that may impact the industry verticals that we serve. Economic downturns and turmoil severely affect the marketing services industry. Throughout the most recent recession, as in prior economic downturns, our customers responded to weak economic conditions by reducing their marketing and software budgets, which are generally discretionary in nature and easier to reduce in the short-term than other expenses. Many of our customers have been slow to restore their marketing and software budgets to prior levels during a recovery, and may respond similarly to adverse economic conditions in the future. Our revenues are dependent on national, regional and international economies and business conditions. A lasting economic recession or anemic recovery in the markets in which we operate (such as the recent recession and recovery) could have material adverse effects on our business, financial position or operating results. Similarly, industry or company-specific factors may negatively impact our clients and prospective clients or their industries, and in turn result in reduced demand for our products and services, client insolvencies, collection difficulties or bankruptcy preference actions related to payments received from our clients. We may also experience reduced demand as a result of consolidation of clients and prospective clients in the industry verticals that we serve. See “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in this Form 10-K for additional information about the adverse impact on our financial performance of the ongoing difficult economic environment in the U.S. and other economies. We must effectively manage our costs to be successful. If we do not achieve our cost management objectives, our financial results could be adversely affected. Our business plan and expectations for the future require that we effectively manage our cost structure, including our operating expenses and capital expenditures across our operations. To the 10 Table of Contents extent that we do not accurately anticipate and effectively manage our costs, our financial results may be adversely affected in any economic climate and even more so during a prolonged recession, such as the recent economic downturn in the U.S. and elsewhere. Privacy, information security and other regulatory requirements may prevent or impair our ability to offer our products and services. We are subject to and affected by numerous laws, regulations and industry standards that regulate direct marketing activities, including those that address privacy, data protection, information security and marketing communications. Please refer to the section above entitled “Government Regulation” for additional information regarding some of these regulations. As a result of increasing public awareness and interest in privacy rights, data protection and access, information security, environmental protection and other concerns, national and local governments and industry organizations regularly consider and adopt new laws, rules, regulations and guidelines that restrict or regulate marketing communications, services and products. Examples include data encryption standards, data breach notification requirements, registration/licensing requirements (often with fees), consumer choice, notice and consent restrictions and penalties for infractions, among others. We anticipate that additional restrictions and regulations will continue to be proposed and adopted in the future. Our business may also be affected by the impact of these restrictions and regulations on our clients and their marketing activities. In addition, as we acquire new capabilities and deploy new technologies to execute our strategy, we may be exposed to additional types or layers of regulation. Current and future restrictions and regulations could increase compliance requirements and costs, and restrict or prevent the collection, management, aggregation, transfer, use or dissemination of information, or change the requirements therefore so as to require other changes to our business or that of our clients. Additional restrictions and regulations may limit or prohibit current practices regarding marketing communications and information quality solutions. For example, many states and countries have considered implementing do not contact legislation that could impact our business and the businesses of our clients and customers. In addition, continued public interest in privacy rights, data protection and access, and information security may result in the adoption of further industry guidelines that could impact our direct marketing activities and business practices. We cannot predict the scope of any new laws, rules, regulation or industry guidelines or how courts or agencies may interpret current ones. Additionally, enforcement priorities by governmental authorities will change over time, which may impact our business. Understanding the laws, rules, regulations and guidelines applicable to specific client multichannel engagements and across many jurisdictions poses a significant challenge, as such laws, rules, regulations and guidelines are often inconsistent or conflicting, and are sometimes at odds with client objectives. Our failure to properly comply with these regulatory requirements and client needs may materially and adversely affect our business. General compliance with privacy, data protection and information security obligations is costly and time-consuming, and we may encounter difficulties, delays or significant expenses in connection with our compliance, or because of our clients’ need to comply. We may be exposed to significant penalties, liabilities, reputational harm and loss of business in the event that we fail to comply. We could suffer a material adverse impact on our business due to the enactment or enforcement of legislation or industry regulations affecting us and/or our clients, the issuance of judicial or governmental interpretations, changed enforcement priorities of governmental agencies or a change in behavior arising from public concern over privacy, data protection and information security issues. We could fail to adequately protect our intellectual property rights and may face claims for intellectual property infringement. Our ability to compete effectively depends in part on the protection of our technology, products, services and brands through intellectual property right protections, including patents, copyrights, database rights, trade secrets, trademarks and domain name registrations and enforcement procedures. The extent to which such rights can be protected and enforced varies by jurisdiction, and capabilities we procure through acquisitions may have less protection than would be desirable for the use or scale we intend or need. Litigation involving patents and other intellectual property rights has become far more common and expensive in recent years, and we face the risk of additional litigation relating to our use or future use of intellectual property rights of third parties. Third-party infringement claims and any related litigation against us could subject us to liability for damages, significantly increase our costs, restrict us from using and providing our technologies, products or services or operating our business generally, or require changes to be made to our technologies, products and services. Please refer to the section above entitled “Intellectual Property Rights” for additional information regarding our intellectual property and associated risks. 11 Table of Contents Consumer perceptions regarding the privacy and security of their data may prevent or impair our ability to offer our products and services. Various local, national and international regulations, as well as industry standards, give consumers varying degrees of control as to how certain data regarding them is collected, used and shared for marketing purposes. If, due to privacy, security or other concerns, consumers exercise their ability to prevent or limit such data collection, use or sharing, it may impair our ability to provide marketing to those consumers and limit our clients’ demand for our services. Additionally, privacy and security concerns may limit consumers’ willingness to voluntarily provide data to our customers or marketing companies. Some of our services depend on voluntarily provided data and therefore may be impaired without such data. Our reputation and business results may be adversely impacted if we, or subcontractors upon whom we rely, do not effectively protect sensitive personal information of our clients and our clients’ customers. Current privacy and data security laws and industry standards impact the manner in which we capture, handle, analyze and disseminate customer and prospect data as part of our client engagements. In many instances, our client contracts also mandate privacy and security practices. If we fail to effectively protect and control sensitive personal information (such as personal health information, social security numbers or credit card numbers) of our clients and their customers or prospects in accordance with these requirements, we may incur significant expense, suffer reputational harm and loss of business, and, in certain cases, be subjected to regulatory or governmental sanctions or litigation. These risks may be increased due to our reliance on subcontractors and other third parties in providing a portion of our overall services in certain engagements. We cannot guarantee that these third parties will effectively protect and handle sensitive personal information or other confidential information, or that we will have adequate recourse against these third parties in that event. We may not be able to adequately protect our information systems. Our ability to protect our information systems against damage from a data loss, security breach, human error, malfeasance, computer virus, fire, power loss, telecommunications failure or other disaster is critical to our future success. Some of these systems may be outsourced to third-party providers from time to time. Any damage to our information systems that causes interruptions in our operations or a loss of data could affect our ability to meet our clients’ requirements, which could have a material adverse effect on our business, financial position or operating results. While we take precautions to protect our information systems, such measures may not be effective, and existing measures may become inadequate because of changes in future conditions. Although we maintain insurance which may respond to cover some types of damages incurred by breaches of (or problems with) our information systems, such insurance is limited and expensive, and may not respond or be sufficient to offset the costs of such damages, and therefore such damages may materially harm our business. Breaches of security, or the perception that ecommerce is not secure, could severely harm our business and reputation. Business-to-business and business-to-consumer electronic commerce requires the secure transmission of confidential information over public networks. Some of our products and services are accessed through or are otherwise dependent on the internet. Security breaches in connection with the delivery of our products and services, or well-publicized security breaches that may affect us or our industry (such as database intrusion) could be severely detrimental to our business, operating results and financial condition. We cannot be certain that advances in criminal capabilities, new discoveries in the field of cryptography or other developments will not compromise or breach the technology protecting the information systems that deliver our products, services and proprietary database information. Data suppliers could withdraw data that we rely on for our products and services. We purchase or license much of the data we use for ourselves and for our clients. There could be a material adverse impact on our business if owners of the data we use were to withdraw or curtail access to the data or materially restrict the authorized uses of their data. Data providers could withdraw their data if there is a competitive reason to do so, if there is pressure from the consumer community or if additional regulations are adopted restricting the use of the data. We also rely upon data from other external sources to maintain our proprietary and non-proprietary databases, including data received from customers and various government and public record sources. If a substantial number of data providers or other key data sources were to withdraw or restrict their data, if we were to lose access to data due to government regulation, or if the collection of data becomes uneconomical, our ability to provide products and services to our clients could be materially and adversely affected, which could result in decreased revenues, net income and earnings per share. 12 Table of Contents We must successfully identify and evaluate acquisition targets and integrate acquisitions. Acquisitions are an essential component of our strategy to grow Harte Hanks, and we have announced plans to use significant capital on acquisitions. We frequently evaluate acquisition opportunities to expand our product and service offerings and geographic locations, including potential international acquisitions. Acquisition activities, even if not consummated, require substantial amounts of management time and can distract from normal operations. In addition, we have in the past and may in the future be unable to achieve the profitability goals, synergies and other objectives initially sought in acquisitions, and any acquired assets, data or businesses may not be successfully integrated into our operations. Acquisitions may result in the impairment of relationships with employees and customers. Moreover, although we review and analyze assets or companies we acquire, such reviews are subject to uncertainties and may not reveal all potential risks, and we may incur unanticipated liabilities and expenses as a result of our acquisition activities. The failure to identify appropriate candidates, to negotiate favorable terms, or to successfully integrate future acquisitions into existing operations could result in not achieving planned revenue growth and could negatively impact our net income and earnings per share. We may be unable to make dispositions of assets on favorable terms. In 2012 we sold the assets of our Florida Shoppers operations, The Flyer, resulting in an after-tax loss of $2.7 million. In 2013 we sold the assets of our California Shoppers operations, The Pennysaver, resulting in an after-tax loss of $12.4 million. We may in the future determine to divest certain assets or businesses consistent with our corporate strategy. However, the price we obtain for such assets or businesses will be driven by performance of those businesses and the current market demand for such assets, and we may not be able to realize a profit upon sale. If we are unable to dispose of businesses or assets in a timely manner or at profitable price, our business, net income and earnings per share could be materially and adversely affected. We are vulnerable to increases in postal rates and disruptions in postal services. Our services depend on the USPS and other commercial delivery services to deliver products. Standard postage rates have increased in recent years (most recently in September 2014) and may continue to do so at frequent and unpredictable intervals. Postage rates influence the demand for our services even though the cost of mailings is typically borne by our clients and is not directly reflected in our revenues or expenses. Accordingly, future postal increases or disruptions in the operations of the USPS may have an adverse impact on us. In addition, the USPS has had significant financial and operational challenges recently. In reaction, the USPS has proposed many changes in its services, such as delivery frequency and facility access. These changes, together with others that may be adopted, individually or in combination with other market factors, could materially and negatively affect our costs and ability to meet our clients’ expectations. We are vulnerable to increases in paper prices. Prices of print materials are subject to fluctuations. Increased paper costs could cause our customers to reduce spending on other marketing programs, or to shift to media which may be less profitable for us, in each case potentially materially affecting our revenues and profits. Our financial results could be negatively impacted by impairments of goodwill or other intangible assets with indefinite useful lives . In the third quarter of 2013 we recorded a non-cash impairment charge of $2.8 million related to a non-cash trade name intangible asset as a result of continuing revenue declines, an overall strategic assessment of the related operations, and management’s evaluation of the business. As of December 31, 2014, the net book value of our goodwill and other intangibles represented approximately $400.4 million out of our total assets of $647.2 million. We test goodwill and other intangible assets with indefinite useful lives for impairment as of November 30 of each year and on an interim basis should factors or indicators become apparent that would require an interim test. A downward revision in the fair value of our reporting unit or any of the other intangible assets could result in additional impairments and non-cash charges. Any such impairment charges could have a significant negative effect on our reported net income. Our indebtedness may adversely impact our ability to react to changes in our business or changes in general economic conditions. The amount of our indebtedness and the terms under which we have borrowed money under our credit facilities or other agreements could have important consequences for our business. Our debt covenants require that we maintain certain financial measures and ratios. As a result of these covenants and ratios, we may be limited in the manner in which we can conduct our business, and we may be unable to engage in favorable business activities or finance future operations or capital needs. A failure to comply with these restrictions or to maintain the financial measures and ratios contained in the debt agreements could lead to an event of default that could result in an acceleration of outstanding indebtedness. In addition, the amount and terms of our indebtedness could: 13  Table of Contents • limit our flexibility in planning for, or reacting to, changes in our business and the industries in which we operate, including limiting our ability to invest in our strategic initiatives, and, consequently, place us at a competitive disadvantage; • reduce the availability of our cash flows that would otherwise be available to fund working capital, capital expenditures, acquisitions and other general corporate purposes; and • result in higher interest expense in the event of increases in interest rates, as discussed below under “Interest rate increases could affect our results of operations, cash flows and financial position.” We may incur additional indebtedness in the future and, if new debt is added to our current debt levels, the above risks could be increased. Interest rate increases could affect our results of operations, cash flows and financial position. Interest rate movements in Europe and the U.S. can affect the amount of interest we pay related to our debt and the amount we earn on cash equivalents. Our primary interest rate exposure is to interest rate fluctuations in Europe, specifically Eurodollar rates, due to their impact on interest related to our credit facilities. On December 31, 2014, we had $82.7 million of debt outstanding, all of which bore variable interest rates. Our results of operations, cash flows and financial position could be materially adversely affected by significant increases in interest rates. We also have exposure to interest rate fluctuations in the U.S., specifically money market, commercial paper and overnight time deposit rates, as these affect our earnings on excess cash. Even with the offsetting increase in earnings on excess cash in the event of an interest rate increase, we cannot be assured that future interest rate increases will not have a material adverse impact on our business, financial position or operating results. We are subject to risks associated with operations outside the U.S. Harte Hanks conducts business outside of the U.S. During 2014, approximately 16.2% of our revenues were derived from operations outside the United States, primarily Europe and Asia. We may expand our international operations in the future as part of our growth strategy. Accordingly, our future operating results could be negatively affected by a variety of factors, some of which are beyond our control, including: • social, economic and political instability; • changes in local, national and international legal requirements or policies resulting in burdensome government controls, tariffs, restrictions, embargoes or export license requirements; • higher rates of inflation; • the potential for nationalization of enterprises; • less favorable labor laws that may increase employment costs and decrease workforce flexibility; • potentially adverse tax treatment; • less favorable foreign intellectual property laws that would make it more difficult to protect our intellectual property from misappropriation; • more onerous or differing data privacy and security requirements or other marketing regulations; • longer payment cycles; and • the differin g costs and difficulties of managing international operations. Our current credit facilities also contain covenants that limit to 20% the portion of our assets, revenue and earnings that we can derive from our businesses outside of the U.S. Although we believe we could obtain a waiver or amendment of these covenants if our business outside the U.S. exceeded this level (whether through acquisitions or improved organic growth), we cannot guarantee that we will obtain a waiver or amendment, or that such a request may compel us to renegotiate our credit facilities at a time, or on terms, that are not favorable. In addition, exchange rate movements may have an impact on our future costs or on future cash flows from foreign investments. We have not entered into any foreign currency forward exchange contracts or other derivative instruments to hedge the effects of adverse fluctuations in foreign currency exchange rates. The various risks that are inherent in doing business in the U.S. are also generally applicable to doing business anywhere else, and may be exacerbated by the difficulty of doing business in numerous sovereign jurisdictions due to differences in culture, laws and regulations. We must maintain effective internal controls. In designing and evaluating our internal controls over financial reporting, we recognize that any internal control or procedure, no matter how well designed and operated, can provide only reasonable assurance of achieving desired control objectives and that no system of internal controls can be designed to provide absolute assurance of effectiveness. If we fail to maintain a system of effective internal controls, it could have a material adverse effect on our business, financial position or operating results. Additionally, adverse publicity related to a failure in our internal controls over financial reporting could have a negative impact on our reputation and business. 14 Table of Contents Fluctuation in our revenue and operating results and other factors may impact the volatility of our stock price. The price at which our common stock has traded in recent years has fluctuated greatly and has declined significantly. Our common stock price may continue to be volatile due to a number of factors including the following (some of which are beyond our control): • the impact of the uneven and lackluster economic recovery from the last recession, the overall strength of the economies of the markets we serve and general market volatility; • variations in our operating results from period to period and variations between our actual operating results and the expectations of securities analysts, investors and the financial community; • unanticipated developments with client engagements or client demand, such as variations in the size, budget, or progress toward the completion of engagements, variability in the market demand for our services, client consolidations and the unanticipated termination of several major client engagements; • announcements of developments affecting our businesses; • competition and the operating results of our competitors; and • other factors discussed elsewhere in this Item 1A, “Risk Factors”. As a result of these and other factors, investors in our common stock may not be able to resell their shares at or above their original purchase price. War or terrorism could affect our business. War, terrorism or the threat thereof involving a market we serve could have a significant impact on our business, financial position or operating results. War or the threat of war could substantially affect the levels of advertising expenditures by clients in each of our businesses, whether due to economic declines, decreased or slowed international trade, reactions to security risks or other factors. In addition, each of our businesses could be affected by operation disruptions and a shortage of supplies and labor related to such a war or threat of war. ITEM 1B. UNRESOLVED STAFF COMMENTS None. ITEM 2. PROPERTIES Our business is conducted in facilities worldwide containing aggregate space of approximately 2.1 million square feet. All facilities are held under leases, which expire at dates through 2025. ITEM 3. LEGAL PROCEEDINGS Information regarding legal proceedings is set forth in Note I, Commitments and Contingencies , of the “Notes to Consolidated Financial Statements” and is incorporated herein by reference. ITEM 4. MINE SAFETY DISCLOSURES Not applicable. 15 Table of Contents PART II ITEM 5. MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES Common Stock Our common stock is listed on the NYSE (symbol: HHS). The reported high and low quarterly sales price ranges for 2014 and 2013 were as follows: We paid a quarterly dividend of 8.5 cents per share in each quarter of 2014. We currently plan to pay a quarterly dividend of 8.5 cents per share in each quarter of 2015, although any actual dividend declaration can be made only upon, and subject to, approval of our Board of Directors, based on its business judgment. In 2013, quarterly dividends were paid at the rate of 8.5 cents per share for the last three quarters. The first quarter dividend of 8.5 cents per share was accelerated and paid in the fourth quarter of 2012. As of January 31, 2015, there are approximately 2,036 holders of record. Issuer Purchases of Equity Securities The following table contains information about our purchases of equity securities during the fourth quarter of 2014: (1) Total number of shares purchased includes shares, if any, (i) purchased as part of our publicly announced stock repurchase program, and (ii) pursuant to our 2005 Omnibus Incentive Plan and 2013 Omnibus Incentive Plan, withheld to pay withholding taxes and the exercise price in certain cashless exercises of stock options, and withheld to offset withholding taxes upon the vesting of unvested shares. (2) During the fourth quarter of 2014, we purchased 380,000 shares of our common stock through our stock repurchase program that was publicly announced in August 2014. Under this program, from which shares can be purchased in the open market, our Board of Directors has authorized us to spend up to $20.0 million to repurchase shares of our outstanding common stock. As of December 31, 2014, we have repurchased 595,079 shares and spent $3.9 million under this authorization. Through December 31, 2014, we had repurchased a total of 66,976,389 shares at an average price of $18.31 per share under this program and previously announced programs. Comparison of Stockholder Returns The material under this heading is not “soliciting material,” is not deemed “filed” with the SEC, and is not to be incorporated by reference into any filing under the 1933 Act or the 1934 Act, whether made before or after the date hereof and irrespective of any general incorporation language in such filing. The following graph compares the cumulative total return of our common stock during the period December 31, 2009 to December 31, 2014 with the Standard & Poor’s 500 Stock Index (S&P 500 Index) and with two peer groups. We made modifications to our peer group in this 2014 Annual Report on Form 10-K compared to our previous peer group due to the sale of our Florida and California Shoppers operations. 2014 2013 High Low High Low First Quarter $ 8.84 $ 6.71 $ 8.33 $ 5.98 Second Quarter 8.89 6.66 9.26 7.07 Third Quarter 7.27 6.37 10.12 8.18 Fourth Quarter 7.74 5.68 9.32 7.38 Period Total Number of Shares Purchased (1) Average Price Paid per Share Total Number of Shares Purchased as Part of a Publicly Announced Plan (2) Maximum Dollar Amount that May Yet Be Spent Under the Plan October 1 - 31, 2014 80,000 $ 6.13 80,000 $ 18,083,695 November 1 - 30, 2014 150,000 $ 6.58 150,000 $ 17,096,468 December 1 - 31, 2014 152,367 $ 6.91 150,000 $ 16,057,649 Total 382,367 $ 6.62 380,000  16 Table of Contents Our former peer group includes: Acxiom Corporation, Alliance Data Systems Corporation, Cenveo, Inc., Conversant, Inc., Consolidated Graphics, Inc., Convergys Corp., Dun & Bradstreet Corporation, Equifax, Inc., Gartner, Inc., Informatica Corp., Interpublic Group of Companies, Inc., Meredith Corp., Sapient Corp., Sykes Enterprises, Inc., and Techtarget, Inc. Our current peer group includes: Acxiom Corporation, Cenveo, Inc., Convergys Corp., Conversant, Inc., Dun & Bradstreet Corporation, Dex Media, Inc., Digital River, Inc., Forrester Research, Inc., Gartner, Inc., Informatica Corp., MDC Partners, Inc., Meredith Corp., Reach Local, Inc., Sykes Enterprises, Inc., and TeleTech Holdings, Inc. The S&P Index includes 500 U.S. companies in the industrial, transportation, utilities and financial sectors and is weighted by market capitalization. The peer groups are also weighted by market capitalization. The graph depicts the results of investing $100 in our common stock, the S&P 500 Index and the peer groups at closing prices on December 31, 2009 and assumes the reinvestment of dividends. ITEM 6. SELECTED FINANCIAL DATA The following table sets forth our summary historical financial information for the periods ended and as of the dates indicated. You should read the following historical financial information along with “Management’s Discussion and Analysis of Financial Condition and Results of Operations” contained in this Form 10-K. The fiscal year financial information included in the table below for the years ended December 31, 2014, 2013 and 2012 is derived from audited financial statements contained in this Form 10-K. Information for the years ended December 31, 2011 and 2010 was derived from previously filed Annual Reports on Form 10-K. All financial information presented below excludes amounts related to our discontinued Shoppers operations. ANNUAL RETURN PERCENTAGE Years Ending Company Name / Index Dec 2010 Dec 2011 Dec 2012 Dec 2013 Dec 2014 Harte Hanks, Inc. 21.34 -26.35 -30.94 36.62 3.88 S&P 500 Index 15.06 2.11 16.00 32.39 13.69 New Peer Group 27.00 -14.68 9.55 51.30 1.36 Old Peer Group 26.77 0.86 18.06 55.19 10.25 17 Table of Contents ITEM 7. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS Cautionary Note About Forward-Looking Statements This report, including this Management’s Discussion and Analysis of Financial Condition and Results of Operations (MD&A), contains “forward-looking statements” within the meaning of the federal securities laws. All such statements are qualified by the cautionary note included under Item 1A above, which is provided pursuant to the safe harbor provisions of Section 27A of the 1933 Act and Section 21E of the 1934 Act. Actual results may vary materially from what is expressed in or indicated by the forward-looking statements. Overview The following MD&A section is intended to help the reader understand the results of operations and financial condition of Harte Hanks, Inc. (Harte Hanks). This section is provided as a supplement to, and should be read in conjunction with, our financial statements and the accompanying notes to the financial statements contained elsewhere in this report and our MD&A section, financial statements and accompanying notes to financial statements in our 2014 Form 10-K. Our 2014 Form 10-K contains a discussion of other matters not included herein, such as disclosures regarding critical accounting policies and estimates, and contractual obligations. Harte Hanks is one of the world’s leading, insight-driven multi-channel marketing organizations, delivering impactful business results for some of the world’s best-known brands. Through strategic agencies and our core marketing services, we develop integrated solutions that connect brands with prospects and customers, moving them beyond awareness to transactions and brand loyalty. Our Customer Interaction services offer a wide variety of integrated, multi-channel, data-driven solutions for top brands around the globe. We help our clients gain insight into their customers’ behaviors from their data and use that insight to create innovative multi-channel marketing programs to deliver a return on marketing investment. We believe our clients’ success is determined not only by how good their tools are, but how well we help them use the tools to gain insight and analyze their consumers. This results in a strong and enduring relationship between our clients and their customers. We offer a full complement of capabilities and resources to provide a broad range of marketing services, in media from direct mail to email, including: • agency and digital services; • database marketing solutions and business-to-business lead generation; • direct mail; and In thousands, except per share amounts 2014 2013 2012 2011 2010 Statement of Comprehensive Income Data Revenues $ 553,676 $ 559,609 $ 581,091 $ 614,270 $ 601,283 Operating expenses Labor, production and distribution 446,094 443,524 450,771 476,086 460,517 Advertising, selling, general and administrative 51,900 54,937 51,729 50,483 48,220 Impairment of other intangible assets — 2,750 — — — Depreciation and amortization 14,920 15,737 15,922 15,442 17,095 Total operating expenses 512,914 516,948 518,422 542,011 525,832 Operating income 40,762 42,661 62,669 72,259 75,451 Interest expense, net 2,559 2,998 3,484 2,941 2,624 Income from continuing operations $ 23,991 $ 24,441 $ 35,396 $ 42,060 $ 42,641 Earnings from continuing operations per common share—diluted $ 0.38 $ 0.39 $ 0.56 $ 0.67 $ 0.66 Weighted-average common and common equivalent shares outstanding—diluted 62,658 62,812 63,148 63,552 64,139 Other Data Cash dividends per share $ 0.34 $ 0.26 $ 0.43 $ 0.32 $ 0.30 Capital expenditures $ 11,265 $ 15,873 $ 13,461 $ 22,336 $ 13,437 Balance sheet data (at end of period) Current assets $ 206,494 $ 239,305 $ 205,014 $ 248,968 $ 240,677 Property, plant and equipment, net $ 36,913 $ 40,711 $ 44,091 $ 46,842 $ 43,203 Goodwill and other intangibles, net $ 400,441 $ 400,467 $ 403,423 $ 403,668 $ 403,897 Total assets $ 647,199 $ 685,536 $ 706,212 $ 703,997 $ 692,097 Total debt $ 82,687 $ 98,000 $ 110,250 $ 179,438 $ 193,000 Total stockholders’ equity $ 326,676 $ 349,054 $ 328,164 $ 446,355 $ 437,823 • contact centers. 18 Table of Contents Revenues from the Customer Interaction segment represented approximately 90% of our total revenues for the year ended December 31, 2014. Trillium Software is a leading global enterprise data quality solutions provider. Our data quality specialists help organizations achieve increased business from their data management initiatives and existing business-critical processes by providing enterprise data profiling and data cleansing software and services. Trillium Software offers industry-specific business solutions that help solve data problems experienced by financial services, banking, retail, healthcare, manufacturing, and risk professionals. Our full complement of technologies and services includes global data profiling, data cleansing, enrichment, and data linking for e-business, Big Data, customer relationship management, data governance, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. Revenues from the Trillium Software segment are comprised primarily of perpetual software licenses, annual maintenance and professional services, and represented approximately 10% of our total revenues for the year ended December 31, 2014. We derive revenues by providing Customer Interaction services and Trillium Software licensing sales and services. General corporate expense consists primarily of pension and workers compensation expense related to employees of business operations we no longer own. Previously, Harte Hanks also provided shopper advertising opportunities through our Shoppers segment, which operated in certain California markets. On September 27, 2013 we sold the assets of our Shoppers operations, The Pennysaver, for gross proceeds of $22.5 million. This transaction resulted in an after-tax loss of $12.4 million. Because Shoppers represented a distinct business unit with operations and cash flows that can clearly be distinguished, both operationally and for financial purposes, from the rest of Harte Hanks, the results of the Shoppers operations are reported as discontinued operations for all periods presented. Results of the remaining Harte Hanks business are reported as continuing operations. After this sale, Harte Hanks no longer has any Shoppers operations or circulation. We are affected by the general, national and international economic and business conditions in the markets where we and our customers operate. Marketing budgets are often discretionary in nature, and are easier to reduce in the short-term than other expenses in response to weak economic conditions. Our revenues are also affected by the economic fundamentals of each industry that we serve, various market factors, including the demand for services by our clients, and the financial condition of and budgets available to specific clients, among other factors. We remain committed to making the investments necessary to execute our multichannel strategy while also continuing to adjust our cost structure to reduce costs in the parts of the business that are not growing as fast. We believe these actions will improve our profitability in future periods. Our principal operating expense items are labor, outsourced costs and mail supply chain management. Results of Continuing Operations As discussed in Note O, Discontinued Operations , we sold the assets of our Florida Shoppers operations on December 31, 2012 and the assets of our California Shoppers operations on September 27, 2013. Therefore, the operating results of both our Florida and California Shoppers, including the losses on the sales, are being reported as discontinued operations in the Consolidated Financial Statements, and are excluded from management’s discussion and analysis of financial condition and results of operations below. Operating results from our continuing operations were as follows: 19 Table of Contents Year ended December 31, 2014 vs. Year ended December 31, 2013 Revenues Revenues decreased $5.9 million, to $553.7 million, in 2014 compared to 2013. These results reflect the impact of decreased revenues from all of our verticals except for select markets and automotive and consumer brands, with the retail vertical representing the largest dollar decrease. Revenues from our retail vertical declined 12.1% compared to the prior year, reflecting changes by two large customers to less expensive mailing formats. Compared to 2013, our healthcare and pharmaceutical vertical decreased 0.6%, high-tech declined 0.2% and our financial vertical decreased 3.4% over the prior year. Our select markets vertical increased 29.3%, primarily due to non-recurring streaming enrollment services from an existing contact center customer. Automotive and consumer brands increased 4.3%. Future revenue performance will depend on, among other factors, the overall strength of the national and international economies and how successful we are at maintaining and growing business with existing clients, acquiring new clients and meeting client demands. We believe that, in the long-term, an increasing portion of overall marketing and advertising expenditures will be moved from other advertising media to the targeted media space, and that our business will benefit as a result. Targeted media advertising results can be more effectively tracked, enabling measurement of the return on marketing investment. Operating Expenses Overall operating expenses were $512.9 million in 2014, compared to $516.9 million in 2013. The $4.0 million decrease includes a $2.8 million decrease in labor costs, a $5.8 million decrease in selling, general and administrative, and a $0.6 million decrease in depreciation expense. These decreases are offset by an increase of $5.4 million in production and distribution expenses, compared to 2013. Labor costs decreased $2.8 million, or 1.0%, primarily due to decreases in management bonuses and stock-based compensation expense. Production and distribution costs increased $5.4 million, or 3.3%, due to increased repairs and maintenance, lease termination expense and pass through expenses. General and administrative expense, excluding the impairment charge, decreased $3.0 million, or 5.3%, compared to prior year, reflecting a decrease in professional services, workers’ compensation expense, and pension expense. Depreciation and intangible asset and software amortization expense decreased slightly compared to the prior year. Our largest cost components are labor, outsourced costs and mail supply chain costs. Each of these costs is somewhat variable and tends to fluctuate with revenues and the demand for our services. Mail supply chain rates have increased over the last few years due to demand and supply issues within the transportation industry. Future changes in mail supply chain rates will continue to impact our total production costs and total operating expenses, and may have an impact on future demand for our supply chain management. Postage costs of mailings are borne by our clients and are not directly reflected in our revenues or expenses. Year ended December 31, 2013 vs. Year ended December 31, 2012 Revenues Revenues decreased $21.5 million, to $559.6 million, in 2013 compared to 2012. These results reflect the impact of decreased revenues from all of our verticals except for financial, with the retail vertical representing the largest dollar decrease. Revenues from our retail vertical declined 4.7% compared to the prior year, reflecting changes by two large customers to less expensive mailing formats. Our select markets vertical decreased 8.5%, primarily due to the loss of two customers. Compared to 2012, our pharmaceutical vertical decreased 6.0%, high-tech declined 4.0% and 20 In thousands, except per share amounts 2014 % Change 2013 % Change 2012 Revenues $ 553,676 -1.1 % $ 559,609 -3.7 % $ 581,091 Operating expenses 512,914 -0.8 % 516,948 -0.3 % 518,422 Operating income $ 40,762 -4.5 % $ 42,661 -31.9 % $ 62,669 Income from continuing operations $ 23,991 -1.8 % $ 24,441 -30.9 % $ 35,396 Diluted EPS from continuing operations $ 0.38 -1.6 % $ 0.39 -30.5 % $ 0.56 Table of Contents automotive and consumer brands decreased 3.0%. Our financial vertical increased 3.0% over the prior year. Operating Expenses Overall operating expenses were $516.9 million in 2013, compared to $518.4 million in 2012. The $1.5 million decrease includes the impact of an impairment loss of $2.8 million related to other intangible assets associated with our Aberdeen Group business recorded in the third quarter of 2013, offset by a decrease of $4.3 million, or 0.8% in other operating expenses, compared to 2012. Labor costs increased $3.3 million, or 1.2%, primarily due to an increase in headcount and $2.6 million of increased compensation expense related to the retirement of our former Chairman and CEO in the second quarter of 2013 and hiring of his successor in the third quarter of 2013. Production and distribution costs decreased $10.5 million, or 6.1%, due to decreased mail supply chain costs resulting from decreased fuel costs and decreased outsourced costs resulting from decreased outsourced volumes. General and administrative expense, excluding the impairment charge increased $3.2 million, or 6.2%, compared to the prior year, reflecting $2.5 million related to a legal settlement and associated fees and $1.7 million of professional consulting services related to strategy development. Promotional expenses also increased related to a new rebranding launch. Depreciation and intangible asset and software amortization expense decreased slightly compared to the prior year. Customer Interaction Customer Interaction operating results were as follows: Year ended December 31, 2014 vs. Year ended December 31, 2013 Revenues Customer Interaction revenues decreased $4.3 million, or 0.9%, in the year ended 2014 compared to the year ended 2013. These results reflect the impact of our retail vertical decreasing by $19.9 million, or 12.8%, compared to the year ended December 2013, as the result of our clients continuing to change to lighter and less expensive print formats in response to postal service rate increases, client mail and database losses, and reduced contact center support services from an online retailer. In addition, our technology, auto and consumer brands, and select market verticals increased by $2.3 million, or 2.0%, $2.3 million, or 2.8%, and $11.9 million, or 32.1%, respectively. These increases were offset by a decrease in revenues in our financial services vertical of $1.0 million, or 1.5% primarily due to revenue from credit card and retail banking customers. Revenues from our vertical markets are impacted by, among other things, the economic fundamentals of each industry, various market factors, including the demand for services by our clients, and the financial condition of and budgets available to specific clients. Future revenue performance will depend on, among other factors, the overall strength of the national and international economies and how successful we are at maintaining and growing business with existing clients, acquiring new clients and meeting client demands. We believe that, in the long-term, an increasing portion of overall marketing and advertising expenditures will be moved from other advertising media to the targeted media space, and that our business will benefit as a result. Targeted media advertising results can be more effectively tracked, enabling measurement of the return on marketing investment. 21 Year Ended December 31, In thousands 2014 2013 % Change Revenues $ 499,444 $ 503,760 -0.9 % Operating expenses 469,664 471,739 -0.4 % Operating income $ 29,780 $ 32,021 -7.0 % Year Ended December 31, In thousands 2013 2012 % Change Revenues $ 503,760 $ 528,045 -4.6 % Operating expenses 471,739 474,824 -0.6 % Operating income $ 32,021 $ 53,221 -39.8 % Table of Contents Operating Expenses Customer Interaction operating expenses decreased $2.1 million, or 0.4%, in the year ended December 2014 compared to the year ended December 2013. Labor costs decreased compared to the year ended December 2013, primarily due to a decrease in salaries and wages. Customer Interaction’s largest cost components are labor, outsourced costs and mail supply chain costs. Each of these costs is somewhat variable and tends to fluctuate with revenues and the demand for our services. Mail supply chain rates have increased over the last few years due to demand and supply issues within the transportation industry. Future changes in mail supply chain rates will continue to impact our total production costs and total operating expenses, and may have an impact on future demand for our supply chain management. Year ended December 31, 2013 vs. Year ended December 31, 2012 Revenues Customer Interaction revenues decreased $24.3 million, or 4.6%, for the period ended December 2013 compared to the year ended December 2012. These results reflect the impact of decreases in all of our vertical markets. Our retail vertical decreased $8.2 million, or 5.0%, the select markets vertical decreased by $2.1 million, or 5.3% and our financial services vertical decreased $1.5 million, or 2.2%. In addition, our auto and consumer brands, healthcare and pharmaceuticals, and technology verticals decreased by $3.4 million, or 4.0%, $3.4 million, or 6.8%, and $5.7 million, or 4.7%, respectively. Operating Expenses Customer Interaction operating expenses decreased $3.1 million, or 0.6%, for the year ended December 2013 compared to the year ended December 2012, primarily due to a decrease in temporary labor consultants. Production and distribution costs decreased 6.0% or $10.0 million mainly due to a reduction in transportations services and shipping charges. This decrease was offset by a general and administrative expense increase of $6.0 million compared to prior year, reflecting increased promotion expense related to rebranding and various increased business services expenses and increased professional services expense. In addition, there was an increase in labor costs of $3.3 million, or 1.2%. Customer Interaction’s largest cost components are labor, outsourced costs and mail supply chain costs. Each of these costs is somewhat variable and tends to fluctuate with revenues and the demand for our services. Mail supply chain rates have increased over the last few years due to demand and supply issues within the transportation industry. Future changes in mail supply chain rates will continue to impact our total production costs and total operating expenses, and may have an impact on future demand for our supply chain management. Trillium Software Trillium Software operating results were as follows: Year ended December 31, 2014 vs. Year ended December 31, 2013 Revenues Trillium Software revenues decreased $1.6 million, or 2.9%, for the year ended December 2014 compared to the year ended December 2013. This decrease was primarily related to decreased revenue from sales of software licenses and professional services from two large software licenses sold in the fourth quarter of 2013 to banks. Operating Expenses Trillium Software operating expenses were flat in the year ended December 2014 compared to the year ended December 2013. This is primarily due to flat labor and production expense. Year Ended December 31, In thousands 2014 2013 % Change Revenues $ 54,232 $ 55,850 -2.9 % Operating expenses 40,885 40,454 1.1 % Operating income $ 13,347 $ 15,396 -13.3 % Year Ended December 31, In thousands 2013 2012 % Change Revenues $ 55,850 $ 53,049 5.3 % Operating expenses 40,454 38,391 5.4 % Operating income $ 15,396 $ 14,658 5.0 %  Trillium Software’s largest cost component is software development, which is comprised primarily of labor. 22 Table of Contents Year ended December 31, 2013 vs. Year ended December 31, 2012 Revenues Trillium Software revenues increased $2.8 million, or 5.3%, in 2013 compared to the year ended 2012. This decrease is primarily a result of software licenses. Operating Expenses Trillium Software, operating expenses increased $2.1 million, or 5.4%, in December 2013 compared to December 2012. This decrease was primarily related to a decrease in general and administrative costs relating to a reduction in bad debt expense and a decrease in production costs relating to brokered production costs and a reduction in repairs and maintenance and lease expense. Interest Expense, Net Year ended December 31, 2014 vs. Year ended December 31, 2013 Interest expense decreased $0.4 million, or 14.6%, in 2014 compared to 2013, due to a decreased debt balance as a result of scheduled principal payments on the 2011 Term Loan Facility, as well as an increase in offsetting interest income due to an increased investment balance. Our debt at December 31, 2014 and 2013 is described in Note C, Long-Term Debt , in the Notes to Consolidated Financial Statements. Year ended December 31, 2013 vs. Year ended December 31, 2012 Interest expense decreased $0.5 million, or 13.9%, in 2013 compared to 2012, due to a lower interest rate spread and a decreased debt balance as a result of scheduled principal payments on the 2011 Term Loan Facility. Other Income and Expense Year ended December 31, 2014 vs. Year ended December 31, 2013 Other expense, net, increased to $0.9 million compared to 2013. This change was primarily due to net foreign currency transaction gains from the Euro and the British Pound. 2013 experienced a foreign currency loss in the same currencies. Year ended December 31, 2013 vs. Year ended December 31, 2012 Other expense, net, declined 98.5% from $3.0 million in 2012. This change was primarily due to a $0.9 million gain on the sale of our facility in Belgium in the first quarter of 2013, and a $1.1 million change in net foreign currency transaction gains and losses. Income Taxes Year ended December 31, 2014 vs. Year ended December 31, 2013 Our income tax expense of $13.3 million for 2014 resulted in an effective income tax rate of 35.7%. Benefiting our expense was the reversal of $0.5 million of our prior year valuation allowance. This reversal was principally associated with the recovery of previously remitted foreign tax. Our rate also benefited from having a greater proportion of our income in jurisdictions outside of the United States having tax rates below 35%. Year ended December 31, 2013 vs. Year ended December 31, 2012 Our income tax expense of $15.2 million for 2013 resulted in an effective income tax rate of 38.3%. Benefiting our expense were various state-enacted legislation changes to our effective state income tax rates. The federal tax effected benefit of these changes was $1.5 million. Unfavorably impacting our expense was our limitation on using foreign tax credits to fully offset the incremental tax resulting from dividends paid by a foreign subsidiary to our U.S. operations. The impact of this limitation was an increase to expense of $1.1 million. Excluding the federal tax effected state tax benefit of enacted legislation and the foreign tax credit limitation, 2013 tax expense would have been $15.6 million with an effective tax rate of 39.4%. This compares to an income tax expense of $20.8 million for 2012 that resulted in an effective income tax rate of 37.0%. Our 2012 results reflect the benefit of a Florida Shoppers state net operating loss being attributed to continuing operations. Excluding the benefit related to the Florida net operating loss, 2012 tax expense would have been $21.8 million with an effective tax rate of 38.8%. 23  Table of Contents Income/Earnings Per Share from Continuing Operations Year ended December 31, 2014 vs. Year ended December 31, 2013 We recorded income from continuing operations of $24.0 million and diluted earnings per share from continuing operations of $0.38. These results compare to income from continuing operations of $24.4 million and diluted earnings per share from continuing operations of $0.39 in 2013. The decrease in income from continuing operations, excluding the impairment charge, is primarily a result of decreased operating income and general corporate expense. Year ended December 31, 2013 vs. Year ended December 31, 2012 We recorded income from continuing operations of $24.4 million and diluted earnings per share from continuing operations of $0.39. Excluding the pretax impairment charge, income and diluted earnings per share from continuing operations in 2013 would have been $26.1 million and $0.42, respectively. These results compare to income from continuing operations of $35.4 million and diluted earnings per share from continuing operations of $0.56 per share in 2012. The decrease in income from continuing operations, excluding the impairment charge, is primarily a result of decreased operating income and general corporate expense. Economic Climate and Impact on our Financial Statements As discussed above, we sold the assets of the California Shoppers operations on September 27, 2013. The business and economic climate in California had a negative impact on our Shoppers’ operations and cash flows, and therefore, the cash proceeds received at sale. The loss on sale of these assets is reflected in the discontinued operations results throughout our financial statements. In addition, as a result of a significant decrease in forecasted revenues, management completed an evaluation of the Aberdeen Group trade name intangible asset as of September 30, 2013. A discounted cash flow model was used to calculate the fair value of the Aberdeen Group trade name. The significant assumptions used in this method included the (i) revenue growth rates for the Aberdeen Group, (ii) discount rate, (iii) tax rate and (iv) royalty rate. As a consequence, we recorded a non-cash trade name intangible asset impairment charge of $2.8 million. The impairment charge is included in Intangible Asset Impairment in the Consolidated Statements of Comprehensive Income (Loss) for the year ended December 31, 2013. Liquidity and Capital Resources Sources and Uses of Cash As of December 31, 2014, cash and cash equivalents were $56.7 million, decreasing from $88.7 million at December 31, 2013. This net decrease was a result of net cash provided by operating activities of $25.6 million, net cash used in investing activities of $11.1 million, net cash used in financing activities of $44.6 million and the negative effect of exchange rate changes of $1.8 million. Operating Activities Net cash provided by operating activities in 2014 was $25.6 million, compared to $59.6 million for 2013. The $34.0 million year-over-year decrease was attributable to a $20.3 million decrease in changes within working capital assets and liabilities as well as a $15.5 million decrease in net cash provided by discontinued operations. For 2014, our principal working capital changes, which directly affected net cash provided by operating activities, were as follows: • A decrease in accrued payroll attributable to the timing of normal payroll as well as a decrease in bonus and commission accruals; • A decrease in customer postage and program discounts attributable to a decrease in customer rebate activity; • An increase in accounts receivable, net attributable to an increase in days sales outstanding from 72 in 2013 to 78 in 2014; • A decrease in prepaid expenses and other current assets due to timing of tax payments; • A decrease in other assets attributable to a decrease in miscellaneous other assets. Investing Activities Net cash used in investing activities was $11.1 million in 2014, compared to net cash provided by investing activities of $10.4 million in 2013. The $21.5 million decrease is primarily the result of the $22.5 million proceeds from the sale of Shoppers in 2013. 24  Table of Contents Financing Activities Net cash used in financing activities was $44.6 million in 2014 compared to $30.0 million in 2013. The $14.6 million increase is attributable to $3.1 million in increased debt payments, $5.7 million in increased purchases of treasury stock in 2014, and four quarterly dividend payments of $5.4 million in 2014 as compared to three in 2013. The first quarter 2013 dividend payment was accelerated and paid in the fourth quarter of 2012. Credit Facilities On August 16, 2011, we entered into a five-year $122.5 million term loan facility (2011 Term Loan Facility) with Bank of America, N.A., as Administrative Agent. The 2011 Term Loan Facility matures on August 16, 2016. For each borrowing under the 2011 Term Loan Facility, we can generally choose to have the interest rate for that borrowing calculated based on either (i) the LIBOR rate (as defined in the 2011 Term Loan Facility) for the applicable interest period, plus a spread (ranging from 2.00% to 2.75% per annum) based on our total net funded debt-to-EBITDA ratio (as defined in the 2011 Term Loan Facility) then in effect; or (ii) the highest of (a) the Agent’s prime rate, (b) the BBA daily floating rate LIBOR, as determined by Agent for such date, plus 1.00%, and (c) the Federal Funds Rate plus 0.50%, plus a spread (ranging from 1.00% to 1.75% per annum) based on our total net funded debt-to-EBITDA ratio then in effect. We may elect to prepay the 2011 Term Loan Facility at any time without incurring any prepayment penalties. At December 31, 2014, we had $82.7 million outstanding under the 2011 Term Loan Facility. On August 8, 2013, we entered into a three-year $80 million revolving credit facility with a $25 million letter of credit sub-facility and a $5 million swing line loan sub-facility (2013 Revolving Credit Facility) by amending and restating a similar revolving credit facility originally entered in 2010 (2010 Revolving Credit Facility). The 2013 Revolving Credit Facility permits us to request up to a $15 million increase in the total amount of the facility, and matures on August 16, 2016. The 2013 Revolving Credit Facility replaced the 2010 Revolving Credit Facility, under which Harte Hanks had no borrowings as of August 8, 2013, except for letters of credit totaling approximately $9.5 million. For each borrowing under the 2013 Revolving Credit Facility, we can generally choose to have the interest rate for that borrowing calculated on either (i) the Eurodollar rate for the applicable interest period plus a spread which is determined based on our total net debt-to-EBITDA ratio then in effect, which ranges from 2.25% to 3.00% per annum; or (ii) the highest of (a) the Agent’s prime rate, (b) the Federal Funds Rate plus 0.50% per annum, (c) Eurodollar rate plus 1.00% per annum, plus a spread which is determined based on our total debt-to-EBITDA ratio then in effect, which spread ranges from 1.25% to 2% per annum. We are also required to pay a quarterly commitment fee under the 2013 Revolving Credit Facility. The rate of which is applied to the amount equal to the difference of the total commitment amount under the 2013 Revolving Credit Facility less the aggregate amount of outstanding obligations under such facility. The commitment fee rate ranges from 0.50% to 0.55% per annum, depending on our total net debt-to-EBITDA ratio then in effect. In addition, we pay a letter of credit fee with respect to outstanding letters of credit. That fee is calculated by applying a rate equal to the spread applicable to Eurodollar based loans plus a fronting fee of 0.125% per annum to the average daily undrawn amount of the outstanding letters of credit. We may elect to prepay the 2013 Revolving Credit Facility at any time without incurring any prepayment penalties. Under all of our credit facilities we are required to maintain an interest coverage ratio of not less than 2.75 to 1 and a total debt-to-EBITDA ratio of not more than 2.25 to 1. The credit facilities also contain customary covenants restricting our and our subsidiaries’ability to: • authorize distributions, dividends, stock redemptions and repurchases if a payment event of default has occurred and is continuing; • enter into certain merger or liquidation transactions; • grant liens; • enter into certain sale and leaseback transactions; • have foreign subsidiaries account for more than 25% of the consolidated revenue, or 20% of the assets of Harte Hanks and its subsidiaries, in the aggregate; • enter into certain transactions with affiliates; and • allow the total indebtedness of Harte Hanks’ subsidiaries to exceed $20.0 million. The credit facilities each also include customary covenants regarding reporting obligations, delivery of notices regarding certain events, maintaining our corporate existence, payment of obligations, maintenance of our properties and insurance thereon at customary levels with financially sound and reputable insurance companies, maintaining books and records and compliance with applicable laws. The credit facilities each also provide for customary events of default including nonpayment of principal or interest, breach of representations and warranties, violations of covenants, failure to pay certain other indebtedness, bankruptcy and material judgments and liabilities, certain violations of 25  Table of Contents environmental laws or ERISA or the occurrence of a change of control. Our material domestic subsidiaries have guaranteed the performance of Harte Hanks under our credit facilities. As of December 31, 2014, we were in compliance with all of the covenants of our credit facilities. Contractual Obligations Contractual obligations at December 31, 2014 are as follows: (1) Future interest amounts were estimated using the December 31, 2014 effective rate on our outstanding debt of 2.17%. At December 31, 2014, we had total letters of credit in the amount of $6.2 million. No amounts were drawn against these letters of credit at December 31, 2014. These letters of credit renew annually and exist to support insurance programs relating to workers’compensation, automobile and general liability. We had no other off-balance sheet arrangements at December 31, 2014. Dividends We paid a quarterly dividend of 8.5 cents per share in each quarter of 2014. We currently plan to pay a quarterly dividend of 8.5 cents per share in each quarter of 2015, although any actual dividend declaration can be made only upon, and subject to, approval of our Board of Directors, based on its business judgment. Except for the one-time acceleration of the first quarter 2013 dividend, we have paid consecutive quarterly dividends since the first quarter of 1995. Share Repurchase During 2014, we repurchased 1.2 million shares of our common stock for $7.9 million under our previous stock repurchase program that was publicly announced in August 2012 and our current stock repurchase program that was publicly announced in August 2014. Under our current program we are authorized to spend up to $20.0 million to repurchase shares of our outstanding common stock. At December 31, 2014, we had authorization of $16.1 million under this program. From 1997 through December 2014, we have supported our stockholders by spending more than $1.2 billion to repurchase 67.0 million shares under this program and previously announced programs. Outlook We consider such factors as total cash and cash equivalents, current assets, current liabilities, total debt, revenues, operating income, cash flows from operations, investing activities and financing activities when assessing our liquidity. Our primary sources of liquidity have been cash and cash equivalents on hand and cash generated from operating activities. Our management of cash is designed to optimize returns on cash balances and to ensure that it is readily available to meet our operating, investing and financing requirements as they arise. Capital resources are also available from and provided through our 2013 Revolving Credit Facility, subject to the terms and conditions of that facility. The amount of cash on hand and borrowings available under our 2013 Revolving Credit Facility are influenced by a number of factors, including fluctuations in our operating results, revenue growth, accounts receivable collections, working capital changes, capital expenditures, tax payments, share repurchases, pension plan contributions, acquisitions and dividends. As of December 31, 2014, we had $73.8 million of unused borrowing capacity under our 2013 Revolving Credit Facility (which matures on August 16, 2016) and a cash balance of $56.7 million. Based on our current operational plans, we believe that our cash on hand, cash provided by operating activities, and availability under the 2013 Revolving Credit Facility will be sufficient to fund operations, anticipated capital expenditures, payments of principal and interest on our borrowings, dividends on our common stock and pension contributions for the next 12 months. Nevertheless, we cannot predict the impact on our business performance of the economic climate in the U.S. and other economies in which we operate. A deep or enduring economic recession in the U.S. or other markets we or our clients serve could have a material adverse effect on our business, financial position or operating results. Critical Accounting Policies In thousands Total 2015 2016 2017 2018 2019 Thereafter Debt $ 82,687 $ 18,375 $ 64,312 $ — $ — $ — $ — Interest on debt (1) 2,502 1,666 836 — — — — Operating leases 34,267 10,012 6,917 5,817 4,005 2,374 5,142 Capital leases 319 134 98 59 23 5 — Deferred compensation liability 351 351 — — — — — Unfunded pension plan benefit payments 16,598 1,537 1,531 1,601 1,593 1,584 8,752 Other long-term obligations 3,208 1,764 865 508 71 — — Total contractual cash obligations $ 139,932 $ 33,839 $ 74,559 $ 7,985 $ 5,692 $ 3,963 $ 13,894 Critical accounting policies are defined as those that, in our judgment, are most important to the portrayal of our company’s financial condition and results of operations and which require complex or 26 Table of Contents subjective judgments or estimates. The areas that we believe involve the most significant management estimates and assumptions are detailed below. Actual results could differ materially from those estimates under different assumptions and conditions. Historically, actual results have not differed significantly from our estimates. Revenue Recognition We recognize revenue when all of the following criteria are satisfied: (i) persuasive evidence of an arrangement exists; (ii) the price is fixed or determinable; (iii) collectability is reasonably assured; and (iv) the service has been performed or the product has been delivered. Payments received in advance of the performance of services or delivery of the product are recorded as deferred revenue until such time as the services are performed or the product is delivered. Our accounting policy for revenue recognition has an impact on our reported results and relies on certain estimates that require judgments on the part of management. The portion of our revenue that is most subject to estimates and judgments is revenue recognized using the proportional performance method, as discussed below. Revenue is derived from a variety of services and products, and may be billed at hourly rates, monthly rates or a fixed price. For all sales, we require either a purchase order, a statement of work signed by the client, a written contract, or some other form of written authorization from the client. Revenue from agency and creative services, analytical services and market research is typically billed based on time and materials or at a fixed price. If billed at a fixed price, revenue is recognized on a proportional performance basis as the services specified in the arrangement are performed. In most cases, proportional performance is based on the ratio of direct costs incurred to total estimated costs where the costs incurred, primarily labor hours and outsourced services, represent a reasonable surrogate for output measures or contract performance. For fixed fee market research revenue streams, revenue is recognized in proportion to the value of service provided based on output criteria. Revenue from email marketing, social media marketing and other digital solutions is recognized as the work is performed. Revenue from these services is typically based on a fixed price or rate given to the client. Revenue associated with new marketing database builds is deferred until complete or until client acceptance. Upon completion or acceptance, revenue and direct build costs are then recognized over the term of the related arrangement as the services are provided. Revenue from database and website hosting services is recognized ratably over the contractual hosting period. Pricing for database builds are typically based on a fixed price and hosting fees are typically based on a fixed price per month or per contract. Revenue from database subscriptions is based on a fixed price and is recognized ratably over the term of the subscription. Revenue from stand-alone technology data sales is recognized at the time of delivery. Revenue from services such as data processing, printing, personalization of communication pieces using laser and inkjet printing, targeted mail, and transportation logistics is recognized as the work is performed. Revenue from these services is typically based on a fixed price or rate given to the client. Postage costs of mailings in our direct mail business are borne by our clients and are not directly reflected in our revenues or expenses. Revenue related to fulfillment and contact centers, including inbound and outbound calling and email management, is also typically based on a fixed price per transaction or service provided. Revenue from these services is recognized as the service or activity is performed. Revenue from software arrangements involving multiple elements is allocated to each element based on the vendor-specific objective evidence of fair values of the respective elements. For software sales with multiple elements (for example, software licenses with undelivered post-contract customer support or “PCS”), we allocate revenue to each component of the arrangement using the residual value method based on the fair value of the undelivered elements. This means we defer revenue from the software sale equal to the fair value of the undelivered elements. The fair value of PCS is based upon separate sales of renewals to other clients. The fair value of services, such as training and consulting, is based upon separate sales of these services to other clients. The revenue allocated to PCS is recognized ratably over the term of the support period. Revenue allocated to professional services is recognized as the services are performed. The revenue allocated to software products, including time-based software licenses, is recognized, if collection is probable, upon execution of a licensing agreement and shipment of the software or ratably over the term of the 27  Table of Contents license, depending on the structure and terms of the arrangement. If the licensing agreement is for a term of one year or less and includes PCS, we recognize the software and the PCS revenue ratably over the term of the license. For certain non-software arrangements, we enter into contracts that include delivery of a combination of two or more of our service offerings. Such arrangements are divided into separate units of accounting, provided that the delivered element(s) has stand-alone value and objective and reliable evidence of the fair value of the undelivered element(s) exist(s). When we are able to unbundle the arrangement into separate units of accounting, revenue from each service is recognized separately, and in accordance with our revenue recognition policy for each element. If we are unable to unbundle the arrangement into separate units of accounting, we apply one of the revenue recognition policies to the entire arrangement. This might impact the timing of revenue recognition, but would not change the total revenue recognized from the arrangement. Taxes collected from customers and remitted to governmental authorities are not reflected in our revenues or expenses. Allowance for Doubtful Accounts We maintain our allowance for doubtful accounts at a balance adequate to reduce accounts receivable to the amount of cash expected to be realized upon collection. The methodology used to determine the minimum allowance balance is based on our prior collection experience and is generally related to the accounts receivable balance in various aging categories. The balance is also influenced by specific clients’ financial strength and circumstance. Accounts that are determined to be uncollectible are written off in the period in which they are determined to be uncollectible. Periodic changes to the allowance balance are recorded as increases or decreases to bad debt expense, which is included in the “Advertising, selling, general and administrative” line of our Consolidated Statements of Comprehensive Income (Loss). We recorded bad debt expense of $0.5 million, $0.0 million and $0.7 million for the years ended December 31, 2014, 2013 and 2012, respectively. At December 31, 2014 and 2013, our allowance for doubtful accounts was $1.2 million and $1.7 million, respectively. While we believe our reserve estimate to be appropriate, we may find it necessary to adjust the allowance for doubtful accounts if future bad debt expense exceeds the estimated reserve. Given the significance of accounts receivable to the consolidated financial statements, the determination of net realizable values is considered to be a critical accounting estimate. Reserve for Healthcare, Workers’ Compensation, Automobile and General Liability We are self-insured for our workers’ compensation, automobile, general liability and a portion of our healthcare insurance. We make various subjective judgments about a number of factors in determining our reserve for healthcare, workers’ compensation, automobile and general liability insurance, and the related expense. Our deductible for individual healthcare claims is $0.3 million. Our deductible for workers’ compensation is $0.5 million. We have a $0.3 million deductible for automobile and general liability claims. Our insurance administrator provides us with estimated loss reserves, based upon its experience dealing with similar types of claims, as well as amounts paid to date against these claims. We apply actuarial factors to both insurance estimated loss reserves and to paid claims and then determine reserve levels, taking into account these calculations. At December 31, 2014 and 2013, our reserve for healthcare, workers’ compensation, net, automobile and general liability was $7.8 million and $9.4 million, respectively. If ultimate losses were 10% higher than our estimate at December 31, 2014, net income would be impacted by approximately $0.5 million, net of taxes. The amount that earnings would be impacted is dependent on the claim year and our deductible levels for that plan year. Periodic changes to the reserve for workers’ compensation, automobile and general liability are recorded as increases or decreases to insurance expense, which is included in the “Advertising, selling, general and administrative”line of our Consolidated Statements of Comprehensive Income (Loss). Periodic changes to the reserve for healthcare are recorded as increases or decreases to employee benefits expense, which is included in the “Labor” line of our Consolidated Statements of Comprehensive Income (Loss). Goodwill and Other Intangible Assets Goodwill is recorded to the extent that the purchase price of an acquisition exceeds the fair value of the identifiable net assets acquired. Other intangibles with definite and indefinite useful lives are recorded at fair value at the date of the acquisition. We assess the impairment of our goodwill and other intangible assets by determining the fair value of each of our reporting units and comparing the fair value to the carrying value for each reporting unit. Determining fair value requires the exercise of significant judgments, including judgments about appropriate discount rates, the amount and timing of expected future cash flows, and perpetual growth rates. During second quarter of 2014, we have determined our reporting units as Customer Interactions and Trillium Software. In this analysis, our goodwill was allocated to each reporting unit based on the estimated fair value of the reporting unit. We performed an impairment test immediately before and after the change in reporting units, utilizing this same methodology as our November 30 annual impairment test and no indication of impairment was identified. At December 2014, 2013 and 2012, the net book value of our goodwill was allocated to our reporting units as follows: 28 Table of Contents As a result of a significant decrease in forecasted revenues and an overall strategic assessment of the related operations, management completed an evaluation of the Aberdeen Group trade name as of September 30, 2013. A discounted cash flow model was used to calculate the fair value of the Aberdeen trade name. The significant assumptions used in this method included the (i) revenue growth rates for Aberdeen, (ii) discount rate, (iii) tax rate and (iv) royalty rate. These assumptions are considered Level 3 inputs under the fair value hierarchy established by FASB ASC 820, Fair Value Measurements and Disclosures . Harte Hanks recorded a non-cash trade name intangible asset impairment charge of $2.8 million. The impairment charge is included in Impairment of other intangible assets in the Consolidated Statements of Comprehensive Income (Loss) in the third quarter of 2013. We performed our annual goodwill impairment testing as of November 30, 2014. In 2014, overall fair value was compared to overall market capitalization. In addition, and consistent with prior periods, fair value was determined using a discounted cash flow model and a cash flow multiple model analysis. Based on the results of our November 30, 2014 impairment tests, we did not record any additional impairment losses in 2014 related to goodwill and other intangible assets. We did not record an impairment loss related to goodwill for our continuing operations in 2013 or 2012. The Company continues to monitor potential triggering events, including changes in the business climate in which it operates, attrition of key personnel, the current volatility in the capital markets, the Company’s market capitalization compared to its book value, the Company’s recent operating performance, and the Company’s financial projections. The occurrence of one or more triggering events could require additional impairment testing, which could result in additional impairment charges. A summary of the critical assumptions utilized for our impairment testing in 2014 are outlined above. We believe this information, coupled with our sensitivity analysis, provide relevant information to understand our goodwill impairment testing and evaluate our goodwill balances. For the annual goodwill impairment tests performed in 2014, we did not significantly change the methodology used in 2013 to determine the fair value of our reporting unit. We made changes to certain assumptions utilized in the models for 2013 compared with the prior year due to the applicable economic environments, affecting our business. Sensitivity Analysis The following is a sensitivity analysis on the impact of changes in certain assumptions to our overall conclusion concerning impairment of our goodwill balances. The estimated fair value of our reporting unit was significantly above its carrying value. In order to analyze the sensitivity of our assumptions on the results of our intangible assets impairment assessment, we determined the impact that a hypothetical 15% reduction in fair value would have on our conclusions. A 15% decline in fair value would not result in the reporting unit’s carrying value to be in excess of its fair value. The determination of the recoverability of goodwill requires significant judgment and estimates regarding future cash flows and fair values. These estimates are subject to change and could result in impairment losses being recognized in the future. If different reporting units or different valuation methodologies had been used, the impairment test results could have differed. Income Taxes We are subject to income taxes in the United States and numerous other jurisdictions. Significant judgment is required in determining our provision for income taxes and income tax assets and liabilities, including evaluating uncertainties in the application of accounting principles and complex tax laws. We record a provision for income taxes for the anticipated tax consequences of the reported results of operations using the asset and liability method. Under this method, we recognize deferred tax assets and liabilities for the expected future tax consequences of temporary differences between the financial 29 In thousands 2014 2013 2012 Continuing Operations Customer Interactions $ 248,891 $ 377,854 $ 377,854 Trillium Software 149,273 20,310 20,310 Discontinued Operations — — 10,551 Total Goodwill $ 398,164 $ 398,164 $ 408,715 Table of Contents reporting and tax bases of assets and liabilities, as well as for operating loss and tax credit carryforwards. Deferred tax assets and liabilities are measured using the tax rates that are expected to apply to taxable income for the years in which those tax assets and liabilities are expected to be realized or settled. We record a valuation allowance to reduce our deferred tax assets to the net amount that we believe is more likely than not to be realized. We recognize tax benefits from uncertain tax positions only if we believe that it is more likely than not that the tax position will be sustained on examination by the taxing authorities based on the technical merits of the position. Although we believe that we have adequately reserved for our uncertain tax positions, we can provide no assurance that the final tax outcome of these matters will not be materially different. We make adjustments to these reserves when facts and circumstances change, such as the closing of a tax audit or the refinement of an estimate. To the extent that the final tax outcome of these matters is different than the amounts recorded, such differences will affect the provision for income taxes in the period in which such determination is made and could have a material impact on our financial condition and operating results. The provision for income taxes includes the effects of any reserves that we believe are appropriate, as well as the related net interest and penalties. Stock-based Compensation Stock-based compensation cost is measured at the grant date based on the fair value of the award and is recognized as expense over the requisite service period. Determining the fair value of share-based awards requires judgment, including in some cases estimating expected term, volatility and dividend yield. In addition, judgment is required in estimating the amount of stock-based awards that are expected to be forfeited. If actual results differ significantly from some of these estimates, stock-based compensation expense and our results of operations could be materially impacted. For the years ended December 31, 2014, 2013 and 2012, we recorded total stock-based compensation expense of $4.1 million, $5.7 million and $3.4 million, respectively. Recent Accounting Pronouncements As discussed in Note A of the Notes to Consolidated Financial Statements, certain new financial accounting pronouncements have been issued which either have already been reflected in the accompanying consolidated financial statements, or will become effective for our financial statements at various dates in the future. The adoptions of these new accounting pronouncements have not and are not expected to have a material effect on our consolidated financial statements. ITEM 7A. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK Market risk includes the risk of loss arising from adverse changes in market rates and prices. We face market risks related to interest rate variations and to foreign exchange rate variations. From time to time, we may utilize derivative financial instruments to manage our exposure to such risks. We are exposed to market risk for changes in interest rates related to our credit facilities. Our earnings are affected by changes in short-term interest rates as a result of our credit facilities, which bear interest at variable rates based on LIBOR rates (effective 30 day LIBOR rate of 0.17% at December 31, 2014). Our five-year 2011 Term Loan Facility has a maturity date of August 16, 2016. At December 31, 2014, our debt balance related to the 2011 Term Loan Facility was $82.7 million. Our three-year $80 million 2013 Revolving Credit Facility also has a maturity date of August 16, 2016. At December 31, 2014, we did not have any debt outstanding under the 2013 Revolving Credit Facility. Assuming the actual level of borrowings throughout 2014, and assuming a one percentage point change in the average interest rates, we estimate that our net income for 2014 would have changed by approximately $0.6 million. Due to our overall debt level and cash balance at December 31, 2014, anticipated cash flows from operations, and the various financial alternatives available to us should there be an adverse change in interest rates, we do not believe that we currently have significant exposure to market risks associated with changing interest rates. At this time we have not entered into any interest rate swap or other derivative instruments to hedge the effects of adverse fluctuations in interest rates. Our earnings are also affected by fluctuations in foreign currency exchange rates as a result of our operations in foreign countries. Our primary exchange rate exposure is to the Euro, British Pound Sterling, Australian Dollar and Philippine Peso. We monitor these risks throughout the normal course of business. The majority of the transactions of our U.S. and foreign operations are denominated in the respective local currencies. Changes in exchange rates related to these types of transactions are reflected in the applicable line items making up operating income in our Consolidated Statements of Comprehensive Income (Loss). Due to the current level of operations conducted in foreign currencies, we do not believe that the impact of fluctuations in foreign currency exchange rates on these types of transactions is significant to our overall annual earnings. A smaller portion of our 30 Table of Contents transactions are denominated in currencies other than the respective local currencies. For example, intercompany transactions that are expected to be settled in the near-term are denominated in U.S. Dollars. Since the accounting records of our foreign operations are kept in the respective local currency, any transactions denominated in other currencies are accounted for in the respective local currency at the time of the transaction. Any foreign currency gain or loss from these transactions, whether realized or unrealized, results in an adjustment to income, which is recorded in “Other, net” in our Consolidated Statements of Comprehensive Income (Loss). Transactions such as these amounted to $0.3 million in pre-tax currency transaction gains in 2014. At this time we are not entered into any foreign currency forward exchange contracts or other derivative instruments to hedge the effects of adverse fluctuations in foreign currency exchange rates. We do not enter into derivative instruments for any purpose other than cash flow hedging. We do not speculate using derivative instruments. ITEM 8. FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA The Financial Statements required to be presented under Item 8 are presented in the Consolidated Financial Statements and the notes thereto beginning at page 47 of this Form 10-K (Financial Statements). ITEM 9. CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE None. ITEM 9A. CONTROLS AND PROCEDURES As of the end of the period covered by this report, an evaluation was carried out under the supervision and with the participation of our management, including our Chief Executive Officer, Chief Financial Officer and Chief Accounting Officer, of the effectiveness of the design and operation of our disclosure controls and procedures (as defined in Rule 13a-15(e) under the 1934 Act). It should be noted that, because of inherent limitations, our disclosure controls and procedures, however well designed and operated, can provide only reasonable, and not absolute, assurance that the objectives of the disclosure controls and procedures are met. Based upon that evaluation, the Chief Executive Officer, Chief Financial Officer and Chief Accounting Officer concluded that the design and operation of these disclosure controls and procedures were effective, at the “reasonable assurance” level, to ensure information required to be disclosed by us in the reports that we file or submit under the 1934 Act is recorded, processed, summarized and reported within the time periods specified in the SEC rules and forms. As of the end of the period covered by this report, an evaluation was carried out under the supervision and with the participation of our management, including our Chief Executive Officer, Chief Financial Officer and Chief Accounting Officer, of our internal control over financial reporting to determine whether any changes occurred during the fourth quarter of 2014 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting. Based on that evaluation, there were no changes in our internal control over financial reporting or in other factors that have materially affected or are reasonably likely to materially affect our internal control over financial reporting. We may make changes in our internal control processes from time to time in the future. It should also be noted that, because of inherent limitations, internal control over financial reporting may not prevent or detect misstatements, and controls may become inadequate because of changes in conditions or in the degree of compliance with the policies or procedures. Management’s Report on Internal Control Over Financial Reporting and the Report of Independent Registered Public Accounting Firm on the Consolidated Financial Statements and Internal Control Over Financial Reporting are set forth in the Consolidated Financial Statements beginning on page 47. ITEM 9B. OTHER INFORMATION None. 31 Table of Contents PART III Some of the information required by Items 10 through 14 of this Part III is incorporated by reference from our definitive proxy statement to be filed for our 2015 annual meeting of stockholders (2015 Proxy Statement), as indicated below. Our 2015 Proxy Statement will be filed with the SEC not later than 120 days after December 31, 2014. Because the 2015 Proxy Statement has not yet been finalized and filed, there may be certain discrepancies between the currently anticipated section headings specified below and the final section headings contained in the 2015 Proxy Statement. ITEM 10. DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE Directors and Executive Officers The information required by this item regarding our directors and executive officers will be set forth in our 2015 Proxy Statement under the caption “Directors and Executive Officers”, which information is incorporated herein by reference. Section 16(a) Compliance The information to appear in our 2015 Proxy Statement under the caption “General Information - Section 16(a) Beneficial Ownership Reporting Compliance” is incorporated herein by reference. Code of Ethics and Other Governance Information The information required by this item regarding the Supplemental Code of Ethics for our Senior Financial Officers (Code of Ethics), audit committee financial experts, audit committee members and procedures for stockholder recommendations of nominees to our Board of Directors will be set forth in our 2015 Proxy Statement under the caption “Corporate Governance”, which information is incorporated herein by reference. Our Code of Ethics may be found on our website at www.HarteHanks.com “Corporate Governance” section of the “Investors” tab, and a printed copy of our Code of Ethics will be furnished without charge, upon written request to Harte Hanks, Inc., Attn: Corporate Secretary, 9601 McAllister Freeway, Suite 610, San Antonio, Texas 78216. In accordance with the rules of the NYSE and the SEC, we currently intend to disclose any future amendments to our Code of Ethics, or waivers from our Code of Ethics for our Chief Executive Officer, Chief Financial Officer and Chief Accounting Officer, by posting such information on our website ( www.HarteHanks.com ) within the time period required by applicable SEC and NYSE rules. Management Certifications In accordance with the Sarbanes-Oxley Act of 2002 and SEC rules thereunder, our Chief Executive Officer and Chief Financial Officer have signed certifications under Sarbanes-Oxley Section 302, which have been filed as exhibits to this Form 10-K. In addition, our Chief Executive Officer submitted his most recent annual certification to the NYSE under Section 303A.12(a) of the NYSE listing standards on June 13, 2014. 32 Table of Contents ITEM 11. EXECUTIVE COMPENSATION The information required by this item regarding the compensation of our “named executive officers” and directors and other required information will be set forth in our 2015 Proxy Statement under the captions “Executive Compensation,” and “Director Compensation,” which information is incorporated herein by reference. In accordance with the rules of the SEC, information to be contained in the 2015 Proxy Statement under the caption “Compensation Committee Report” is not deemed to be “filed” with the SEC or subject to the liabilities of the 1934 Act. ITEM 12. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS Beneficial Ownership Tables The information required by this item regarding security ownership of certain beneficial owners, management and directors will be set forth in our 2015 Proxy Statement under the caption “Security Ownership of Management and Principal Stockholders,” which information is incorporated herein by reference. Equity Compensation Plan Information The information required by this item regarding securities authorized for issuance under equity compensation plans will be set forth in our 2015 Proxy Statement under the caption “Executive Compensation - Equity Compensation Plan Information at Year-End 2014,” which information is incorporated herein by reference. ITEM 13. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE Transactions with Related Persons The information required by this item regarding transactions with related persons, including our policies and procedures for the review, approval or ratification of related person transactions that are required to be disclosed under the SEC’s rules and regulations, will be set forth in our 2015 Proxy Statement under the caption “Corporate Governance—Certain Relationships and Related Transactions,” which information is incorporated herein by reference. Director Independence The information required by this item regarding director independence will be set forth in our 2015 Proxy Statement under the caption “Corporate Governance—Independence of Directors,” which information is incorporated herein by reference. ITEM 14. PRINCIPAL ACCOUNTANT FEES AND SERVICES The information required by this item regarding the audit committee’s pre-approval policies and procedures and the disclosures of fees billed by our principal independent auditor will be set forth in our 2015 Proxy Statement under the caption “Audit Committee and Independent Registered Public Accounting Firm,” which information is incorporated herein by reference. PART IV 33 ITEM 15. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES 15(a)(1) Financial Statements The financial statements filed as part of this report and referenced in Item 8 are presented in the Consolidated Financial Statements and the notes thereto beginning at page 47 of this Form 10-K (Financial Statements). 15(a)(2) Financial Statement Schedules Table of Contents 34 All schedules for which provision is made in the applicable rules and regulations of the SEC have been omitted as the schedules are not required under the related instructions, are not applicable, or the information required thereby is set forth in the Consolidated Financial Statements or notes thereto. 15(a)(3) Exhibits The Exhibit Index following the Notes to Consolidated Financial Statements in this Form 10-K lists the exhibits that are filed or furnished, as applicable, as part of this Form 10-K. Table of Contents SIGNATURES Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, Harte Hanks, Inc. has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. Date: March 5, 2015 Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated. 35 HARTE HANKS, INC. By: /s/ Robert A. Philpott Robert A. Philpott President and Chief Executive Officer /s/ Robert A. Philpott /s/ Douglas C. Shepard Robert A. Philpott Douglas C. Shepard Director; President and Executive Vice President and Chief Executive Officer Chief Financial Officer Date: March 5, 2015 Date: March 5, 2015 /s/ Carlos M. Alvarado /s/ Christopher M. Harte Carlos M. Alvarado Christopher M. Harte, Chairman Vice President, Finance and Date:March 5, 2015 Corporate Controller Date: March 5, 2015 /s/ Stephen E. Carley /s/ Scott C. Key Stephen E. Carley, Director Scott C. Key, Director Date: March 5, 2015 Date: March 5, 2015 /s/ David L. Copeland /s/ Judy C. Odom David L. Copeland, Director Judy C. Odom, Director Date: March 5, 2015 Date:March 5, 2015 /s/ William F. Farley /s/ Karen A. Puckett William F. Farley, Director Karen A. Puckett, Director Date: March 5, 2015 Date: March 5, 2015 Table of Contents Harte Hanks, Inc. and Subsidiaries Index to Consolidated Financial Statements All schedules for which provision is made in the applicable rules and regulations of the SEC have been omitted as the schedules are not required under the related instructions, are not applicable, or the information required thereby is set forth in the consolidated financial statements or notes thereto. 36 Report of Independent Registered Public Accounting Firm on the Consolidated Financial Statements and Internal Control Over Financial Reporting 37 Management’s Report on Internal Control Over Financial Reporting 39 Consolidated Balance Sheets as of December 31, 2014 and 2013 40 Consolidated Statements of Comprehensive Income (Loss) for each of the years in the three-year period ended December 31, 2014 41 Consolidated Statements of Cash Flows for each of the years in the three-year period ended December 31, 2014 42 Consolidated Statements of Changes in Equity for each of the years in the three-year period ended December 31, 2014 43 Notes to Consolidated Financial Statements 44 Table of Contents Report of Independent Registered Public Accounting Firm The Board of Directors and Stockholders Harte Hanks, Inc.: We have audited the accompanying consolidated balance sheets of Harte Hanks, Inc. and subsidiaries (the Company) as of December 31, 2014 and 2013, and the related consolidated statements of comprehensive income (loss), changes in equity, and cash flows for each of the years in the three-year period ended December 31, 2014. We also have audited the Company’s internal control over financial reporting as of December 31, 2014, based on criteria established in Internal Control — Integrated Framework (2013) , issued by the Committee of Sponsoring Organizations of the Treadway Commission. The Company’s management is responsible for these consolidated financial statements, for maintaining effective internal control over financial reporting, and for its assessment of the effectiveness of internal control over financial reporting, included in the accompanying Management’s Report on Internal Control over Financial Reporting. Our responsibility is to express an opinion on these consolidated financial statements and an opinion on the Company’s internal control over financial reporting based on our audits. We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the financial statements are free of material misstatement and whether effective internal control over financial reporting was maintained in all material respects. Our audits of the consolidated financial statements included examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, and evaluating the overall financial statement presentation. Our audit of internal control over financial reporting included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audits also included performing such other procedures as we considered necessary in the circumstances. We believe that our audits provide a reasonable basis for our opinions. A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements. Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate. In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of Harte Hanks, Inc. and subsidiaries as of December 31, 2014 and 2013, and the results of their operations and their cash flows for each of the years in the three-year period ended 37 Table of Contents December 31, 2014, in conformity with U.S. generally accepted accounting principles. Also in our opinion, Harte Hanks, Inc. maintained, in all material respects, effective internal control over financial reporting as of December 31, 2014, based on criteria established in Internal Control — Integrated Framework (2013) , issued by the Committee of Sponsoring Organizations of the Treadway Commission. 38 /s/ KPMG LLP San Antonio, Texas March 5, 2015 Table of Contents Management’s Report on Internal Control Over Financial Reporting We are responsible for the preparation and integrity of the consolidated financial statements appearing in our Annual Report. The consolidated financial statements were prepared in conformity with U.S. Generally Accepted Accounting Principles and include amounts based on management’s estimates and judgments. All other financial information in this report has been presented on a basis consistent with the information included in the consolidated financial statements. We are also responsible for establishing and maintaining adequate internal control over financial reporting. We maintain a system of internal control that is designed to provide reasonable assurance as to the fair and reliable preparation and presentation of the consolidated financial statements, as well as to safeguard assets from unauthorized use or disposition. Our control environment is the foundation for our system of internal control over financial reporting. It sets the tone of our organization and includes factors such as integrity and ethical values. Our internal control over financial reporting is supported by formal policies and procedures that are reviewed, modified and improved as changes occur in business conditions and operations. The Audit Committee of the Board of Directors, which is composed solely of outside directors, meets periodically with members of management, the internal auditors and the independent auditors to review and discuss internal controls over financial reporting and accounting and financial reporting matters. Our independent registered public accounting firm and internal auditors report to the Audit Committee and accordingly have full and free access to the Audit Committee at any time. We conducted an evaluation of the effectiveness of our internal control over financial reporting based on criteria established in Internal Control — Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO).This evaluation included review of the documentation of controls, evaluation of the design effectiveness of controls, testing of the operating effectiveness of controls and a conclusion on this evaluation. Based on our evaluation, we concluded that our internal control over financial reporting was effective as of December 31, 2014. KPMG LLP, an independent registered public accounting firm, has issued an audit report on our consolidated financial statements and the effectiveness of the Company’s internal control over financial reporting, which is contained in this Annual Report on Form 10-K. 39 March 5, 2015 /s/ Robert A. Philpott Robert A. Philpott President and Chief Executive Officer /s/ Douglas C. Shepard Douglas C. Shepard Executive Vice President and Chief Financial Officer /s/ Carlos M. Alvarado Carlos M. Alvarado Vice President, Finance and Corporate Controller Table of Contents Harte Hanks, Inc. and Subsidiaries Consolidated Balance Sheets See Accompanying Notes to Consolidated Financial Statements. 40 December 31, In thousands, except per share and share amounts 2014 2013 ASSETS Current assets Cash and cash equivalents $ 56,749 $ 88,747 Accounts receivable (less allowance for doubtful accounts of $1,224 at December 31, 2014 and $1,729 at December 31, 2013) 125,295 120,122 Inventory 1,235 1,286 Prepaid expenses 9,000 8,528 Current deferred income tax asset 5,077 7,696 Prepaid income tax 1,185 4,755 Other current assets 7,953 8,171 Total current assets $ 206,494 $ 239,305 Property, plant and equipment Land — 20 Buildings and improvements 17,112 16,194 Software 88,422 86,879 Equipment and furniture 102,688 104,120 Software development and equipment installations in progress 2,390 3,352 Gross property, plant and equipment 210,612 210,565 Less accumulated depreciation and amortization (173,699 ) (169,854 ) Net property, plant and equipment 36,913 40,711 Goodwill 398,164 398,164 Other intangible assets (less accumulated amortization of $9,774 at December 31, 2014 and $9,748 at December 31, 2013) 2,277 2,303 Other assets 3,351 5,053 Total assets $ 647,199 $ 685,536 LIABILITIES AND STOCKHOLDERS’ EQUITY Current liabilities Current maturities of long-term debt $ 18,375 $ 15,313 Accounts payable 36,478 36,756 Accrued payroll and related expenses 9,773 16,255 Deferred revenue and customer advances 33,631 36,257 Income taxes payable 2,462 3,407 Customer postage and program deposits 17,120 23,877 Other current liabilities 6,430 8,978 Total current liabilities 124,269 140,843 Long-term debt 64,312 82,687 Pensions 65,156 39,194 Other long-term liabilities (including deferred income taxes of $59,532 at December 31, 2014 and $65,788 at December 31, 2013) 66,786 73,758 Total liabilities $ 320,523 $ 336,482 Stockholders’ equity Common stock, $1 par value, 250,000,000 shares authorized 119,606,551 shares issued at December 31, 2014 and 119,186,705 shares issued at December 31, 2013 119,607 119,187 Additional paid-in capital 346,239 345,095 Retained earnings 1,165,707 1,163,201 Less treasury stock, 57,832,362 shares at cost at December 31, 2014 and 56,600,972 shares at cost at December 31, 2013 (1,257,648 ) (1,250,311 ) Accumulated other comprehensive loss (47,229 ) (28,118 ) Total stockholders’ equity 326,676 349,054 Total liabilities and stockholders’ equity $ 647,199 $ 685,536 Table of Contents Harte Hanks, Inc. and Subsidiaries Consolidated Statements of Comprehensive Income (Loss) See Accompanying Notes to Consolidated Financial Statements. 41 Years Ended December 31, In thousands, except per share amounts 2014 2013 2012 Operating revenues $ 553,676 $ 559,609 $ 581,091 Operating expenses Labor 279,135 281,924 278,639 Production and distribution 166,959 161,600 172,132 Advertising, selling, general and administrative 51,900 54,937 51,729 Intangible asset impairment — 2,750 — Depreciation, software and intangible asset amortization 14,920 15,737 15,922 Total operating expenses 512,914 516,948 518,422 Operating income 40,762 42,661 62,669 Other expenses Interest expense, net 2,559 2,998 3,484 Other, net 897 46 2,993 3,456 3,044 6,477 Income from continuing operations before income taxes 37,306 39,617 56,192 Income tax expense 13,315 15,176 20,796 Income from continuing operations 23,991 24,441 35,396 Income (loss) from discontinued operations, net of income taxes — 1,284 (116,033 ) Loss on sales of discontinued operations, net of income taxes — (12,355 ) (2,716 ) Total discontinued operations — (11,071 ) (118,749 ) Net income (loss) $ 23,991 $ 13,370 $ (83,353 ) Basic earnings (loss) per common share Continuing operations $ 0.38 $ 0.39 $ 0.56 Discontinued operations 0.00 (0.18 ) (1.89 ) Basic earnings (loss) per common share $ 0.38 $ 0.21 $ (1.33 ) Weighted-average common shares outstanding 62,444 62,503 62,887 Diluted earnings (loss) per common share Continuing operations $ 0.38 $ 0.39 $ 0.56 Discontinued operations 0.00 (0.18 ) (1.88 ) Diluted earnings (loss) per common share $ 0.38 $ 0.21 $ (1.32 ) Weighted-average common and common equivalent shares outstanding 62,658 62,812 63,148 Other comprehensive income (loss), net of tax Adjustment to pension liability $ (17,281 ) $ 22,152 $ (5,726 ) Foreign currency translation adjustments (1,830 ) (536 ) 1,315 Total other comprehensive income (loss), net of tax (19,111 ) 21,616 (4,411 ) Comprehensive income (loss) $ 4,880 $ 34,986 $ (87,764 ) Table of Contents Harte Hanks, Inc. and Subsidiaries Consolidated Statements of Cash Flows See Accompanying Notes to Consolidated Financial Statements. 42 Years Ended December 31, In thousands 2014 2013 2012 Cash Flows from Operating Activities Net income (loss) $ 23,991 $ 13,370 $ (83,353 ) Adjustments to reconcile net income (loss) to net cash provided by operating activities (Gain) Loss from discontinued operations — (1,284 ) 116,033 Loss on sale of discontinued operations — 12,355 2,716 Intangible asset impairment — 2,750 — Depreciation and software amortization 14,894 15,530 15,676 Intangible asset amortization 26 206 246 Stock-based compensation 4,055 5,744 3,412 Excess tax benefits from stock-based compensation — (42 ) (57 ) Net pension cost (payments) (2,860 ) 784 158 Deferred income taxes 5,798 1,744 721 Other, net — (2,606 ) (325 ) Changes in operating assets and liabilities, net of acquisitions: Decrease (increase) in accounts receivable, net (5,173 ) 7,630 12,069 Decrease (increase) in inventory 51 (507 ) (45 ) Increase in prepaid expenses and other current assets 3,316 (2,536 ) (4,618 ) (Decrease) increase in accounts payable (278 ) (1,336 ) (4,270 ) (Decrease) increase in other accrued expenses and liabilities (20,055 ) 9,398 (1,648 ) Other, net 1,796 (17,089 ) (191 ) Net cash provided by continuing operations 25,561 44,111 56,524 Net cash provided by (used in) discontinued operations — 15,461 19,856 Net cash provided by operating activities 25,561 59,572 76,380 Cash Flows from Investing Activities Purchases of property, plant and equipment (11,265 ) (15,873 ) (13,461 ) Proceeds from the sale of property, plant and equipment 169 3,723 537 Net cash flows from investing activities within discontinued operations — 22,500 (395 ) Net cash provided by (used in) investing activities (11,096 ) 10,350 (13,319 ) Cash Flows from Financing Activities Repayment of borrowings (15,313 ) (12,250 ) (69,188 ) Debt financing costs — (581 ) — Issuance of common stock (481 ) 512 660 Excess tax benefits from stock-based compensation — 42 57 Purchase of treasury stock (7,354 ) (1,625 ) (4,402 ) Dividends paid (21,485 ) (16,121 ) (26,961 ) Net cash used in financing activities (44,633 ) (30,023 ) (99,834 ) Effect of exchange rate changes on cash and cash equivalents (1,830 ) (536 ) 225 Net increase (decrease) in cash and cash equivalents (31,998 ) 39,363 (36,548 ) Cash and cash equivalents at beginning of year 88,747 49,384 85,932 Cash and cash equivalents at end of year $ 56,749 $ 88,747 $ 49,384 Table of Contents Harte Hanks, Inc. and Subsidiaries Consolidated Statements of Changes in Equity See Accompanying Notes to Consolidated Financial Statements. 43 In thousands, except per share amounts Common Stock Additional Paid-in Capital Retained Earnings Treasury Stock Accumulated Other Comprehensive Income(loss) Total Stockholders’ Equity Balance at December 31, 2011 $ 118,487 $ 341,149 $ 1,276,266 $ (1,244,224 ) $ (45,323 ) $ 446,355 Exercise of stock options and release of unvested shares 250 410 — (205 ) — 455 Net tax effect of stock options exercised and release of unvested shares — (3,082 ) — — — (3,082 ) Stock-based compensations — 3,412 — — — 3,412 Dividends paid ($0.425 per share) — — (26,961 ) — — (26,961 ) Treasury stock issued — (303 ) — 454 — 151 Purchase of treasury stock — — — (4,402 ) — (4,402 ) Net income (loss) — — (83,353 ) — — (83,353 ) Other comprehensive loss — — — — (4,411 ) (4,411 ) Balance at December 31, 2012 $ 118,737 $ 341,586 $ 1,165,952 $ (1,248,377 ) $ (49,734 ) $ 328,164 Exercise of stock options and release of unvested shares 450 469 — (407 ) — 512 Net tax effect of stock options exercised and release of unvested shares — (2,606 ) — — — (2,606 ) Stock-based compensations — 5,744 — — — 5,744 Dividends paid ($0.255 per share) — — (16,121 ) — — (16,121 ) Treasury stock issued — (98 ) — 135 — 37 Purchase of treasury stock — — — (1,662 ) — (1,662 ) Net income — — 13,370 — — 13,370 Other comprehensive income — — — — 21,616 21,616 Balance at December 31, 2013 $ 119,187 $ 345,095 $ 1,163,201 $ (1,250,311 ) $ (28,118 ) $ 349,054 Exercise of stock options and release of unvested shares 420 (151 ) — (750 ) — (481 ) Net tax effect of stock options exercised and release of unvested shares — (1,993 ) — — — (1,993 ) Stock-based compensations — 4,055 — — — 4,055 Dividends paid ($0.34 per share) — — (21,485 ) — — (21,485 ) Treasury stock issued — (767 ) — 1,307 — 540 Purchase of treasury stock — — — (7,894 ) — (7,894 ) Net income — — 23,991 — — 23,991 Other comprehensive income — — — — (19,111 ) (19,111 ) Balance at December 31, 2014 $ 119,607 $ 346,239 $ 1,165,707 $ (1,257,648 ) $ (47,229 ) $ 326,676 Table of Contents Harte Hanks, Inc. and Subsidiaries Notes to Consolidated Financial Statements Note A — Significant Accounting Policies Consolidation The accompanying consolidated financial statements present the financial position and the results of operations and cash flows of Harte Hanks, Inc. and its subsidiaries. All intercompany accounts and transactions have been eliminated in consolidation. As used in this report, the terms “Harte Hanks,” “we,” “us,” or “our” may refer to Harte Hanks, Inc., one or more of our consolidated subsidiaries, or all of them taken as a whole. Discontinued Operations As discussed in Note O, Discontinued Operations , we sold the assets of our Florida Shoppers operations on December 31, 2012 and the assets of our California Shoppers operations on September 27, 2013. The operating results and related balances of Shoppers, including the losses on the sales, are being reported as discontinued operations in the Consolidated Financial Statements. Unless otherwise stated, amounts related to the Shoppers operations are excluded from the Notes to Consolidated Financial Statements for all years presented. Reclassification of Prior Year Amounts All prior year amounts related to discontinued operations have been reclassified for comparative purposes. During the second quarter of 2014, the Company initiated a new strategy and revised the operational structure to suit that new strategy by organizing into two distinct operating divisions: Customer Interaction and Trillium Software. We determined that these two divisions were reportable segments and accordingly we have revised our segment reporting to reflect our current management approach and recast prior periods presented herein to conform to the current reportable segments presentation. Use of Estimates The preparation of financial statements in conformity with U.S. generally accepted accounting principles (U.S. GAAP) requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting periods. Actual results and outcomes could differ from those estimates and assumptions. Such estimates include, but are not limited to, estimates related to pension accounting; estimates related to fair value for purposes of assessing goodwill, long-lived assets and intangible assets for impairment; estimates related to income taxes; and estimated related to contingencies. On an ongoing basis, management reviews its estimates based on currently available information. Changes in facts and circumstances could result in revised estimates and assumptions. Operating Expense Presentation in Consolidated Statements of Comprehensive Income (Loss) The “Labor” line in the Consolidated Statements of Comprehensive Income (Loss) includes all employee payroll and benefits, including stock-based compensation, along with temporary labor costs. The “Production and distribution” and “Advertising, selling, general and administrative” lines do not include labor, depreciation or amortization. Revenue Recognition We recognize revenue when all of the following criteria are satisfied: (i) persuasive evidence of an arrangement exists; (ii) the price is fixed or determinable; (iii) collectability is reasonably assured; and (iv) the service has been performed or the product has been delivered. Payments received in advance of the performance of services or delivery of the product are recorded as deferred revenue until such time as the services are performed or the product is delivered. Our accounting policy for revenue recognition has an impact on our reported results and relies on certain estimates that require judgments on the part of management. The portion of our revenue that is most subject to estimates and judgments is revenue recognized using the proportional performance method, as discussed below. Revenue is derived from a variety of services and products, and may be billed at hourly rates, monthly rates or a fixed price. For all sales, we require either a purchase order, a statement of work signed by the client, a written contract, or some other form of written authorization from the client. 44 Table of Contents Revenue from agency and creative services, analytical services and market research is typically billed based on time and materials or at a fixed price. If billed at a fixed price, revenue is recognized on a proportional performance basis as the services specified in the arrangement are performed. In most cases, proportional performance is based on the ratio of direct costs incurred to total estimated costs where the costs incurred, primarily labor hours and outsourced services, represent a reasonable surrogate for output measures or contract performance. For fixed fee market research revenue streams, revenue is recognized in proportion to the value of service provided based on output criteria. Revenue from email marketing, social media marketing and other digital solutions is recognized as the work is performed. Revenue from these services is typically based on a fixed price or rate given to the client. Revenue associated with new marketing database builds is deferred until complete or until client acceptance. Upon completion or acceptance, revenue and direct build costs are then recognized over the term of the related arrangement as the services are provided. Revenue from database and website hosting services is recognized ratably over the contractual hosting period. Pricing for database builds are typically based on a fixed price and hosting fees are typically based on a fixed price per month or per contract. Revenue from technology database subscriptions is based on a fixed price and is recognized ratably over the term of the subscription. Revenue from stand-alone technology data sales is recognized at the time of delivery. Revenue from services such as data processing, printing, personalization of communication pieces using laser and inkjet printing, targeted mail, and transportation logistics is recognized as the work is performed. Revenue from these services is typically based on a fixed price or rate given to the client. Postage costs of mailings in our direct mail business are borne by our clients and are not directly reflected in our revenues or expenses. Revenue related to fulfillment and contact centers, including inbound and outbound calling and email management, is also typically based on a fixed price per transaction or service provided. Revenue from these services is recognized as the service or activity is performed. Revenue from software arrangements involving multiple elements is allocated to each element based on the vendor-specific objective evidence of fair values of the respective elements. For software sales with multiple elements (for example, software licenses with undelivered post-contract customer support or “PCS”), we allocate revenue to each component of the arrangement using the residual value method based on the fair value of the undelivered elements. This means we defer revenue from the software sale equal to the fair value of the undelivered elements. The fair value of PCS is based upon separate sales of renewals to other clients. The fair value of services, such as training and consulting, is based upon separate sales of these services to other clients. The revenue allocated to PCS is recognized ratably over the term of the support period. Revenue allocated to professional services is recognized as the services are performed. The revenue allocated to software products, including time-based software licenses, is recognized, if collection is probable, upon execution of a licensing agreement and shipment of the software or ratably over the term of the license, depending on the structure and terms of the arrangement. If the licensing agreement is for a term of a year or less and includes PCS, we recognize the software and the PCS revenue ratably over the term of the license. For certain non-software arrangements, we enter into contracts that include delivery of a combination of our service offerings. Such arrangements are divided into separate units of accounting, provided that the 45 Table of Contents delivered element(s) has stand-alone value and objective and reliable evidence of the fair value of the undelivered element(s) exist(s). When we are able to unbundle the arrangement into separate units of accounting, revenue from each service is recognized separately, and in accordance with our revenue recognition policy for each element. If we are unable to unbundle the arrangement into separate units of accounting, we apply one of the revenue recognition policies to the entire arrangement. This might impact the timing of revenue recognition, but would not change the total revenue recognized from the arrangement. Taxes collected from customers and remitted to governmental authorities are not reflected in our revenues or expenses. Cash Equivalents All highly liquid investments with an original maturity of 90 days or less at the time of purchase are considered to be cash equivalents. Cash equivalents are carried at cost, which approximates fair value. Allowance for Doubtful Accounts We maintain our allowance for doubtful accounts at a balance adequate to reduce accounts receivable to the amount of cash expected to be realized upon collection. The methodology used to determine the minimum allowance balance is based on our prior collection experience and is generally related to the accounts receivable balance in various aging categories. The balance is also influenced by specific clients’ financial strength and circumstance. Accounts that are determined to be uncollectible are written off in the period in which they are determined to be uncollectible. Periodic changes to the allowance balance are recorded as increases or decreases to bad debt expense, which is included in the “Advertising, selling, general and administrative” line of our Consolidated Statements of Comprehensive Income (Loss). The changes in the allowance for doubtful accounts consisted of the following: Inventory Inventory, consisting primarily of print materials and operating supplies, is stated at the lower of cost (first-in, first-out method) or market. Property, Plant and Equipment Property, plant and equipment are stated on the basis of cost. Depreciation is computed using the straight-line method at rates calculated to amortize the cost of the assets over their useful lives. The general ranges of estimated useful lives are: 46 Year Ended December 31, In thousands 2014 2013 2012 Balance at beginning of year $ 1,729 $ 2,574 $ 2,445 Net charges to expense (68 ) 47 722 Amounts recovered against the allowance, net of charges (437 ) (892 ) (593 ) Balance at end of year $ 1,224 $ 1,729 $ 2,574 Buildings and improvements 10 to 40 years Software 3 to 10 years Equipment and furniture 3 to 20 years Table of Contents Long-lived assets such as property, plant and equipment are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. We did not record an impairment of long-lived assets in 2014, 2013 or 2012. Property, plant and equipment includes capital lease assets. Capital lease assets at December 31, 2014 and 2013 consisted of: Amortization expense related to capital lease assets was $0.2 million, $0.3 million and $0.5 million for the years ended December 31, 2014, 2013 and 2012, respectively. Depreciation and amortization on the remaining property, plant and equipment was $14.7 million, $15.4 million and $15.4 million for the years ended December 31, 2014, 2013 and 2012, respectively. Goodwill and Other Intangibles Goodwill is recorded to the extent that the purchase price of an acquisition exceeds the fair value of the identifiable net assets acquired. Other intangibles with definite and indefinite useful lives are recorded at fair value at the date of the acquisition. The Company tests its goodwill and other intangible assets with indefinite useful lives for impairment as of November 30 of each year and as of an interim date should factors or indicators become apparent that would require an interim test. During the second quarter of 2014, Harte Hanks initiated a new strategy and began implementing changes to optimize our operational structure for that strategy. As a result, we now report two distinct divisions as reportable segments and reporting units — Customer Interaction and Trillium Software. The Company performs a qualitative assessment to determine whether fair value may be less than carrying value and, if necessary, assesses the impairment of its goodwill by determining the fair value of each of its reporting units and comparing the fair value to the carrying value for each reporting unit. Fair values of our reporting units and other intangibles with indefinite useful lives have been determined using discounted cash flow and cash flow multiple methodologies. Our overall market capitalization also was considered when evaluating the fair values of our reporting units. Intangible assets with definite useful lives are amortized over their respective estimated useful lives and reviewed for impairment if we believe that changes or triggering events have occurred that could have caused the carrying value of the intangible assets to exceed its fair value. As a result of a significant decrease in forecasted revenues and an overall strategic assessment of the related operations, management completed an evaluation of the Aberdeen Group trade name as of September 30, 2013. A discounted cash flow model was used to calculate the fair value of the Aberdeen Group trade name. The significant assumptions used in this method included the (i) revenue growth rates for the Aberdeen Group, (ii) discount rate, (iii) tax rate and (iv) royalty rate. These assumptions are considered Level 3 inputs under the fair value hierarchy established by FASB ASC 820, Fair Value Measurements and Disclosures . Harte Hanks recorded a non-cash trade name intangible asset impairment charge of $2.8 million. The impairment charge is included in Intangible impairment in the Consolidated Statements of Comprehensive Income (Loss) for the year ended December 31, 2013. As a result of continuing revenue declines in Shoppers, and in conjunction with management’s evaluation of the business, the Company determined that a triggering event had occurred in the second quarter of 2012. The subsequent goodwill impairment testing resulted in impairment charges in the second quarter of 2012 of $156.9 million. We also recorded $8.4 million in impairment charges related to trade names and 47 December 31, In thousands 2014 2013 Equipment and furniture $ 1,351 $ 2,323 Less accumulated amortization (980 ) (1,535 ) Net book value $ 371 $ 788 Table of Contents client relationships associated with the Flyer, which are part of the Florida Shoppers operations. The total impairment of $165.3 million is included in discontinued operations. We have not recorded any other impairments of goodwill or other intangible assets in our continuing operations in any of the years during the three-year period ended December 31, 2014. Income Taxes Income taxes are calculated using the asset and liability method. Deferred income taxes are recognized for the tax consequences resulting from temporary differences by applying enacted statutory tax rates applicable to future years. These temporary differences are associated with differences between the financial and the tax basis of existing assets and liabilities. Valuation allowances have been established where we have assessed that it is more likely than not that certain deferred tax assets will not be realized in the foreseeable future. Any statutory change in tax rates will be recognized immediately in deferred taxes and income. The Company recognizes the effect of income tax positions only if those positions are more likely than not of being sustained. Earnings Per Share Basic earnings per common share are based upon the weighted-average number of common shares outstanding during the period. Diluted earnings per common share are based upon the weighted-average number of common shares and dilutive common stock equivalents outstanding during the period. Dilutive common stock equivalents are calculated based on the assumed exercise of stock options and vesting of unvested shares using the treasury stock method. Stock-Based Compensation All share-based awards are recognized as operating expense in the “Labor” line of the Consolidated Statements of Comprehensive Income (Loss). Calculated expense is based on the fair values of the awards on the date of grant and is recognized over the requisite service period. Reserve for Healthcare, Workers’ Compensation, Automobile and General Liability We are self-insured for our workers’ compensation, automobile, general liability and the majority of our healthcare insurance. We make various subjective judgments about a number of factors in determining our reserve for healthcare, workers’ compensation, automobile and general liability insurance, and the related expense. Our deductible for individual healthcare claims is $0.3 million. Our deductible for workers’ compensation is $0.5 million. We have a $0.3 million deductible for automobile and general liability claims. Our insurance administrator provides us with estimated loss reserves, based upon its experience dealing with similar types of claims, as well as amounts paid to date against these claims. We apply actuarial factors to both insurance estimated loss reserves and to paid claims and then determine reserve levels, taking into account these calculations. At December 31, 2014 and 2013, our reserve for healthcare, workers’ compensation, net, automobile and general liability was $7.8 million and $9.4 million, respectively. Periodic changes to the reserve for workers’ compensation, automobile and general liability are recorded as increases or decreases to insurance expense, which is included in the “Advertising, selling, general and administrative” line of our Consolidated Statements of Comprehensive Income (Loss). Periodic changes to the reserve for healthcare are recorded as increases or decreases to employee benefits expense, which is included in the “Labor” line of our Consolidated Statements of Comprehensive Income (Loss). Foreign Currencies In most instances the functional currencies of our foreign operations are the local currencies. Assets and liabilities recorded in foreign currencies are translated in U.S. dollars at the exchange rate on the balance sheet date. Revenue and expenses are translated at average rates of exchange prevailing during a given month. Adjustments resulting from this translation are charged or credited to other comprehensive loss. 48 Table of Contents Geographic Concentrations Depending on the needs of our clients, our services are provided in an integrated approach through more than 30 facilities worldwide, of which 8 are located outside of the U.S. Information about the operations in different geographic areas: (1) Geographic revenues are based on the location of the service being performed. (2) Property, plant and equipment are based on physical location. Recent Accounting Pronouncements During the second quarter of 2014, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) 2014-08, Reporting Discontinued Operations and Disclosures of Disposals of Components of an Entity. This ASU changes the requirements for reporting discontinued operations. Under the ASU, discontinued operations are defined as either a: • Component of an entity or group of components that: • has been disposed, meets the criteria to be classified as held-for sale, or has been abandoned/spun-off; and • represents a strategic shift that has (or will have a major effect on an entity’s operations and financial results), or a • Business or nonprofit activity that, on acquisition, meets the criteria to be classified as held-for sale. This ASU is effective for interim periods beginning after December 15, 2014, is applied prospectively and early adoption is permitted. This ASU does not have an impact on our December 31, 2014 financial statements and does not impact any of our previously reported and disclosed discontinued operations. The impact of the Company will be dependent on any transaction that is within the scope of the new guidance. On May 28, 2014, the FASB issued ASU No. 2014-09, Revenue from Contracts with Customers , which requires an entity to recognize the amount of revenue to which it expects to be entitled for the transfer of promised goods or services to customers. The ASU will replace most existing revenue recognition guidance in U.S. GAAP when it becomes effective. The new standard is effective for the Company on January 1, 2017. 49 Year Ended December 31, In thousands 2014 2013 2012 Revenue (1) United States $ 463,752 $ 469,596 $ 492,118 Other countries 89,924 90,013 88,973 Total revenue $ 553,676 $ 559,609 $ 581,091 December 31, In thousands 2014 2013 Property, plant and equipment (2) United States $ 33,134 $ 34,556 Other countries 3,779 6,155 Total property, plant and equipment $ 36,913 $ 40,711 Table of Contents Early application is not permitted. The standard permits the use of either the retrospective or cumulative effect transition method. The Company is evaluating the effect that ASU 2014-09 will have on its consolidated financial statements and related disclosures. The Company has not yet selected a transition method nor has it determined the effect of the standard on its ongoing financial reporting. Note B — Fair Value of Financial Instruments FASB ASC 820, Fair Value Measurements and Disclosures , (ASC 820) defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. ASC 820 also establishes a fair value hierarchy that prioritizes the inputs used in valuation methodologies into three levels: Level 1 Quoted prices in active markets for identical assets or liabilities. Level 2 Observable inputs other than Level 1 prices, such as quoted prices for similar assets or liabilities; quoted prices in markets that are not active; or other inputs that are observable or can be corroborated by observable market data for substantially the full term of the assets or liabilities. Level 3 Unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities. Because of their maturities and/or variable interest rates, certain financial instruments have fair values approximating their carrying values. These instruments include cash and cash equivalents, accounts receivable and trade payables. The fair value of our outstanding debt is disclosed in Note C, Long-Term Debt. The fair value of the assets in our funded pension plan is disclosed in Note F, Employee Benefit Plans. As discussed in Note E, Goodwill and Other Intangible Assets, in the third quarter of 2013, the fair value of our Aberdeen Group trade name was calculated using a discounted cash flow model. Note C — Long-Term Debt Our long-term debt obligations at year-end were as follows: 50 Table of Contents The carrying values and estimated fair values of our outstanding debt at year-end were as follows: The estimated fair values were calculated using current rates provided to us by our bankers for debt of the same remaining maturity and characteristics. These current rates are considered Level 2 inputs under the fair value hierarchy established by ASC 820. Credit Facilities On August 16, 2011, we entered into a five-year $122.5 million term loan facility (2011 Term Loan Facility) with Bank of America, N.A., as Administrative Agent. The 2011 Term Loan Facility matures on August 16, 2016. For each borrowing under the 2011 Term Loan Facility, we can generally choose to have the interest rate for that borrowing calculated based on either (i) the LIBOR rate (as defined in the 2011 Term Loan Facility) for the applicable interest period, plus a spread (ranging from 2.00% to 2.75% per annum) based on our total net funded debt-to-EBITDA ratio (as defined in the 2011 Term Loan Facility) then in effect; or (ii) the highest of (a) the Agent’s prime rate, (b) the BBA daily floating rate LIBOR, as determined by Agent for such date, plus 1.00%, and (c) the Federal Funds Rate plus 0.50%, plus a spread (ranging from 1.00% to 1.75% per annum) based on our total net funded debt-to-EBITDA ratio then in effect. We may elect to prepay the 2011 Term Loan Facility at any time without incurring any prepayment penalties. On August 8, 2013, we entered into a three-year $80 million revolving credit facility, which includes a $25 million letter of credit sub-facility and a $5 million swing line loan sub-facility (2013 Revolving Credit Facility) with Bank of America, N.A. (as Administrative Agent, Swing Line Lender and L/C Issuer) and the other lenders party thereto. The 2013 Revolving Credit Facility permits us to request up to a $15 million increase in the total amount of the facility. The 2013 Revolving Credit Facility matures on August 16, 2016. We may elect to prepay the 2013 Revolving Credit Facility at any time without incurring any prepayment penalties. The 2013 Revolving Credit Facility amends and restates our August 12, 2010 credit facility (2010 Revolving Credit Facility), with the lenders party thereto and the Agent, and replaces its three-year $70 million revolving credit facility, under which Harte Hanks had no borrowings as of August 8, 2013 (except for letters of credit totaling approximately $9.5 million). The 2013 Revolving Credit Facility did not replace, and is in addition to, the 2011 Term Loan Facility. For each borrowing under the 2013 Revolving Credit Facility, we can generally choose to have the interest rate for that borrowing calculated on either (i) the Eurodollar rate for the applicable interest period plus a 51 December 31, In thousands 2014 2013 2013 Revolving Credit Facility, various interest rates based on Eurodollar rate, due August 16, 2016 ($73.8 million capacity and effective rate of 2.42% at December 31, 2014) $ — $ — 2011 Term Loan Facility, various interest rates based on LIBOR (effective rate of 2.17% at December 31, 2014), due August 16, 2016 82,687 98,000 Total debt $ 82,687 $ 98,000 Less current maturities 18,375 15,313 Total long-term debt $ 64,312 $ 82,687 December 31, 2014 2013 In thousands Carrying Value Fair Value Carrying Value Fair Value Total Debt $ 82,687 $ 82,687 $ 98,000 $ 98,000 Table of Contents spread which is determined based on our total net debt-to-EBITDA ratio then in effect, which ranges from 2.25% to 3.00% per annum; or (ii) the highest of (a) the Agent’s prime rate, (b) the Federal Funds Rate plus 0.50% per annum or (c) Eurodollar rate plus 1.00% per annum, plus a spread which is determined based on our total debt-to-EBITDA ratio then in effect, which spread ranges from 1.25% to 2.00% per annum. We also pay a quarterly commitment fee under the 2013 Revolving Credit Facility, which is based on a rate applied to the difference between total commitment amount under the 2013 Revolving Credit Facility and the aggregate amount of outstanding obligations under such facility. The commitment fee rate ranges from 0.50% to 0.55% per annum, depending on our total net debt-to-EBITDA ratio then in effect. In addition, we pay a letter of credit fee with respect to outstanding letters of credit. That fee is calculated by applying a rate equal to the spread applicable to Eurodollar based loans plus a fronting fee of 0.125% per annum to the average daily undrawn amount of the outstanding letters of credit. At December 31, 2014 we had letters of credit totaling $6.2 million issued under the 2013 Revolving Credit Facility, decreasing the amount available for borrowing to $73.8 million. At December 31, 2013 we had letters of credit totaling $7.5 million issued under the 2013 Revolving Credit Facility, decreasing the amount available for borrowing to $72.5 million. Under both of our credit facilities, we are required to maintain an interest coverage ratio of not less than 2.75 to 1, and we must maintain a total debt-to-EBITDA ratio of not more than 2.25 to 1 under the 2013 Revolving Credit Facility and 3.00 to 1 under the 2011 Term Loan Facility. The credit facilities also contain customary covenants restricting our and our subsidiaries’ ability to: • authorize distributions, dividends, stock redemptions and repurchases if a payment event of default has occurred and is continuing; • enter into certain merger or liquidation transactions; • grant liens; • enter into certain sale and leaseback transactions; • have foreign subsidiaries account for more than 25% of the consolidated revenue, or 20% of the assets of Harte Hanks and its subsidiaries, in the aggregate; • enter into certain transactions with affiliates; and • allow the total indebtedness of Harte Hanks’ subsidiaries to exceed $20.0 million. The credit facilities each also include customary covenants regarding reporting obligations, delivery of notices regarding certain events, maintaining our corporate existence, payment of obligations, maintenance of our properties and insurance thereon at customary levels with financially sound and reputable insurance companies, maintaining books and records and compliance with applicable laws. The credit facilities each also provide for customary events of default including nonpayment of principal or interest, breach of representations and warranties, violations of covenants, failure to pay certain other indebtedness, bankruptcy and material judgments and liabilities, certain violations of environmental laws or ERISA or the occurrence of a change of control. Our material domestic subsidiaries have guaranteed the performance of Harte Hanks under our credit facilities. As of December 31, 2014, we were in compliance with all of the covenants of our credit facilities. 52 Table of Contents The future minimum principal payments related to our debt at December 31, 2014 are as follows: Cash payments for interest were $2.5 million, $2.8 million and $3.2 million for the years ended December 31, 2014, 2013 and 2012, respectively. Note D — Income Taxes The components of income tax expense (benefit) are as follows: 53 In thousands 2015 $ 18,375 2016 64,312 2017 — 2018 — 2019 — Thereafter — $ 82,687 Year Ended December 31, In thousands 2014 2013 2012 Current Federal $ 5,836 $ 8,689 $ 14,676 State and Local 619 3,554 3,521 Foreign 1,062 1,189 1,878 Total Current $ 7,517 $ 13,432 $ 20,075 Deferred Federal $ 2,862 $ 3,532 $ 2,831 State and local 2,177 (2,142 ) (1,232 ) Foreign 759 354 (878 ) Total Deferred $ 5,798 $ 1,744 $ 721 Total income tax expense $ 13,315 $ 15,176 $ 20,796 Table of Contents The U.S. and foreign components of income from continuing operations before income taxes were as follows: The differences between total income tax expense (benefit) and the amount computed by applying the statutory federal income tax rate to income before income taxes were as follows: Total income tax expense (benefit) was allocated as follows: 54 Year Ended December 31, In thousands 2014 2013 2012 United States $ 29,962 $ 33,143 $ 52,287 Foreign 7,344 6,474 3,905 Total income (loss) from continuing operations before income taxes $ 37,306 $ 39,617 $ 56,192 Year Ended December 31, In thousands 2014 Rate 2013 Rate 2012 Rate Computed expected income tax expense (benefit) $ 13,057 35 % $ 13,866 35 % $ 19,667 35 % Net effect of state income taxes 1,817 5 % 918 2 % 2,501 4 % Foreign subsidiary dividend inclusions 135 0 % 1,125 3 % 120 0 % Foreign tax rate benefit (749 ) -2 % (570 ) -1 % (366 ) -1 % Change in beginning of year valuation allowance (537 ) -1 % (87 ) 0 % (1,225 ) -2 % Other, net (408 ) -1 % (76 ) 0 % 99 0 % Income tax expense (benefit) for the period $ 13,315 36 % $ 15,176 38 % $ 20,796 37 % Year Ended December 31, In thousands 2014 2013 2012 Continuing operations $ 13,315 $ 15,176 $ 20,796 Discontinued operations — 1,225 (48,959 ) Loss on sale — (9,047 ) (2,147 ) Stockholders’ equity (9,527 ) 17,373 (736 ) Total $ 3,788 $ 24,727 $ (31,046 ) Table of Contents The tax effects of temporary differences that gave rise to significant portions of the deferred tax assets and deferred tax liabilities were as follows: In assessing the realizability of deferred tax assets, we consider whether it is more likely than not that some portion or all of the deferred tax assets will not be realized. Based on the expectation of future taxable income and that the deductible temporary differences will offset existing taxable temporary differences, we believe it is more likely than not that we will realize the benefits of these deductible differences, net of the existing valuation allowances, at December 31, 2014 and 2013. Net deferred taxes are recorded both as a current deferred income tax asset and as other long-term liabilities based upon the classification of the related assets and liabilities that give rise to the temporary difference. There are approximately $29.7 million and $19.8 million of deferred tax assets related to non-current items that are netted with long-term deferred tax liabilities at December 31, 2014 and 2013, respectively. Harte Hanks or one of our subsidiaries files income tax returns in the U.S. federal, U.S. state and foreign jurisdictions. For U.S. federal, U.S. state and foreign returns, we are no longer subject to tax examinations for years prior to 2010. 55 Year Ended December 31, In thousands 2014 2013 Deferred tax assets Deferred compensation and retirement plan $ 25,432 $ 14,449 Accrued expenses not deductible until paid 3,925 4,430 Employee stock-based compensation 1,182 2,561 Accrued payroll not deductible until paid 948 2,270 Accounts receivable, net 1,175 1,345 Other, net 76 124 State income tax 60 269 Federal net operating loss carryforwards 130 130 Foreign net operating loss carryforwards 2,805 2,750 State net operating loss carryfowards 2,010 2,037 Foreign tax credit carryforwards 739 1,125 Capital loss carryforwards 7,182 6,713 Total gross deferred tax assets 45,664 38,203 Less valuation analysis (10,933 ) (10,744 ) Net deferred tax assets $ 34,731 $ 27,459 Deferred tax liabilities Property, plant and equipment $ (6,484 ) $ (7,250 ) Goodwill and other intangibles (82,702 ) (78,301 ) Total gross deferred tax liabilities (89,186 ) (85,551 ) Net deferred tax liabilities $ (54,455 ) $ (58,092 ) Table of Contents A reconciliation of the beginning and ending amount of unrecognized tax benefit is as follows: As of December 31, 2014 there is no federally effected unrecognized tax benefit to be recognized in future periods. We have elected to classify any interest and penalties related to income taxes within income tax expense in our Consolidated Statements of Comprehensive Income (Loss). We did not recognize any tax benefits for the reduction of accrued interest and penalties associated with the reduction of the liability for unrecognized tax benefits during the year ended December 31, 2013, but recognized $0.1 million during the year ended December 31, 2014 and December 31, 2013. We did not have any interest and penalties accrued at December 31, 2014 or 2013. As of December 31, 2014, we had net operating loss carryforwards that are available to reduce future taxable income and that will begin to expire in 2029. The valuation allowance for deferred tax assets was $10.9 million and $10.7 million at December 31, 2014 and 2013. The net change in valuation allowance was an increase of $0.2 million in 2014 and $8.3 million in 2013. The valuation allowance at December 31, 2014 and December 31, 2013 relates to net operating loss, capital loss, and foreign tax credit carryforwards, which are not expected to be realized. As part of our assessment of the realizability of our deferred tax assets, and based on the expectations of future taxable income and that the deductible temporary differences will offset existing taxable temporary differences, we reduced our January 1, 2012 valuation allowance associated with the Florida Shoppers net operating loss by $1.0 million. Deferred income taxes have not been provided on the undistributed earnings of our foreign subsidiaries as these earnings have been, and under current plans will continue to be, permanently reinvested in these subsidiaries. As of December 31, 2014, the net cumulative undistributed earnings of these subsidiaries were approximately $1.9 million. If those earnings were not considered permanently reinvested, U.S. federal deferred income taxes would have been recorded, after consideration of U.S. foreign tax credits. However, it is not practicable to estimate the amount of additional taxes which may be payable upon the distribution of their cumulative earnings. As of December 31, 2014 approximately $4.7 million of cash is located within certain foreign subsidiaries that if repatriated would require that we accrue and pay approximately $0.9 million in additional tax. 56 In thousands Balance at January 1, 2013 $ 51 Additions for current year tax positions — Additions for prior year tax positions — Reductions for prior year tax positions — Lapse of statute (24 ) Settlements — Balance at December 31, 2013 $ 27 Additions for current year tax positions $ — Additions for prior year tax positions — Reductions for prior year tax positions — Lapse of statute (27 ) Settlements — Balance at December 31, 2014 $ — Table of Contents Cash payments for income taxes were $4.9 million, $11.3 million and $13.6 million in 2014, 2013 and 2012, respectively. Note E — Goodwill and Other Intangible Assets Goodwill represents the excess of the purchase price of an acquisition over the fair values of the identifiable net assets acquired. Other intangible assets with definite and indefinite useful lives are recorded at fair value at the date of acquisition. The Company tests its goodwill and other intangible assets with indefinite useful lives for impairment as of November 30 of each year and as of an interim date should factors or indicators become apparent that would require an interim test. The Company performs a qualitative assessment to determine whether fair value may be less than carrying value and, if necessary, assesses the impairment of its goodwill by determining the fair value of each of its reporting units and comparing the fair value to the carrying value for each reporting unit. During the second quarter of 2014, Harte Hanks initiated a new strategy and began implementing changes to optimize our operational structure for that strategy. As a result, we now report two distinct divisions as reportable segments and reporting units — Customer Interaction and Trillium Software. We performed an impairment test immediately before and after this change in reporting units, utilizing the same methodology as our November 30 annual impairment test and no indication of impairment was identified. In 2013, as a result of a significant decrease in forecasted revenues and an overall strategic assessment of the related operations, management completed an evaluation of the Aberdeen Group trade name as of September 30, 2013. A discounted cash flow model was used to calculate the fair value of the Aberdeen Group trade name. The significant assumptions used in this method included the (i) revenue growth rates for the Aberdeen Group, (ii) discount rate, (iii) tax rate and (iv) royalty rate. These assumptions are considered Level 3 inputs under the fair value hierarchy established by ASC 820. As a result of this analysis, during the third quarter of 2013 the Company recorded a non-cash trade name intangible asset impairment charge of $2.8 million. The impairment charge is included in Intangible impairment in the Consolidated Statements of Comprehensive Income (Loss) in the year ended December 31, 2013. In 2012, as a result of continuing revenue declines in Shoppers, and in conjunction with management’s evaluation of the business, the Company determined that a triggering event had occurred and that an interim step-one impairment test of Shoppers’ goodwill was warranted in connection with the preparation of its second quarter 2012 financial statements. The fair value of the Shoppers unit was estimated using a discounted cash flow model and a cash flow multiple model. The fair value of the Shoppers unit was estimated to be less than its related carrying value. Management determined that the goodwill balance with respect to this reporting unit was impaired and step-two testing was deemed necessary. The 2012 impairment analysis indicated that $156.9 million of goodwill and $8.4 million of other intangibles, relating to trade names and client relationships associated with the Tampa Flyer (included in the Florida Shoppers operations) acquisition in April 2005, were impaired. As a result, a total impairment charge of $165.3 million was recorded in the Consolidated Statements of Comprehensive Income (Loss) in the second quarter of 2012 and is reflected in the Discontinued Operations section of the Statements of Comprehensive Income (Loss). We performed our annual goodwill impairment testing as of November 30, 2014. Consistent with prior periods, fair value was determined using a discounted cash flow model, a cash flow multiple model, and with consideration of our overall market capitalization. We did not record any impairment losses in 2014, 2013 or 2012 related to goodwill associated with our continuing operations. The Company continues to monitor potential triggering events, including changes in the business climate in which it operates, attrition of key personnel, the current volatility in the capital markets, the Company’s market capitalization compared to its book value, the Company’s recent operating performance, and the 57 Table of Contents Company’s financial projections. The occurrence of one or more triggering events could require additional impairment testing, which could result in additional impairment charges in the future. The net book value of our goodwill was allocated as follows: Other intangibles with indefinite useful lives relate to trade names associated with the Aberdeen Group acquisition in September 2006. The changes in the carrying amount of other intangibles with indefinite lives are as follows: Other intangibles with definite useful lives all relate to contact databases, client relationships and non-compete agreements. Other intangible assets with definite useful lives are amortized on a straight-line basis over their respective estimated useful lives, typically a period of 3 to 10 years, and are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. We did not record an impairment loss related to other intangibles with definite useful lives associated with our continuing operations in any of the years in the three year period ended December 31, 2014. The changes in the carrying amount of other intangibles with definite lives are as follows: 58 In thousands 2014 2013 2012 Continuing Operations Customer Interactions $ 248,891 $ 377,854 $ 377,854 Trillium Software 149,273 20,310 20,310 Discontinued Operations — — 10,551 Total Goodwill $ 398,164 $ 398,164 $ 408,715 In thousands Balance at December 31, 2012 $ 5,000 Purchase Price Consideration — Impairment (2,750 ) Balance at December 31, 2013 $ 2,250 Purchase Price Consideration — Balance at December 31, 2014 $ 2,250 In thousands Balance at December 31, 2012 $ 259 Purchase Price Consideration — Amortization (206 ) Impairment — Balance at December 31, 2013 $ 53 Purchase Price Consideration — Amortization (26 ) Impairment — Balance at December 31, 2014 $ 27 Table of Contents Amortization expense related to other intangibles with definite useful lives was $0.03 million, $0.2 million and $0.2 million for the years ended December 31, 2014, 2013 and 2012, respectively. Expected amortization expense for the next five years is as follows: Note F — Employee Benefit Plans Prior to January 1, 1999, we maintained a defined benefit pension plan for which most of our employees were eligible (the Qualified Pension Plan). In conjunction with significant enhancements to our 401(k) plan, we elected to freeze benefits under the Qualified Pension Plan as of December 31, 1998. In 1994, we adopted a non-qualified, unfunded, supplemental pension plan (Restoration Pension Plan) covering certain employees, which provides for incremental pension payments so that total pension payments equal those amounts that would have been payable from the principal pension plan were it not for limitations imposed by income tax regulation. The benefits under the Restoration Pension Plan were intended to provide benefits equivalent to our Qualified Pension Plan as if such plan had not been frozen. Effective April 1, 2014, we froze benefits under our Restoration Pension Plan, which was accounted for as a curtailment of the plan in the second quarter of 2014. The plan freeze resulted in a reduction of plan expense of $0.4 million during 2014 and a reduction in the projected benefit obligation of $1.1 million. This curtailment gain offsets the unrecognized loss held by the Restoration Pension Plan. The remaining portion of the unrecognized loss will then be amortized over the average life expectancy of all participants. The overfunded or underfunded status of our defined benefit postretirement plans is recorded as an asset or liability on our balance sheet. The funded status is measured as the difference between the fair value of plan assets and the projected benefit obligation. Periodic changes in the funded status are recognized through other comprehensive income. We currently measure the funded status of our defined benefit plans as of December 31, the date of our year-end consolidated balance sheets. 59 In thousands 2015 $ 27 2016 — 2017 — 2018 — 2019 — Thereafter — $ 27 Table of Contents The status of the defined benefit pension plans at year-end was as follows: The following amounts have been recognized in the Consolidated Balance Sheets at December 31: The following amounts have been recognized in accumulated other comprehensive loss at December 31: We plan to make total contributions of $4.0 million to our Qualified Pension Plan in 2015 in order to obtain the Pension Protection Act of 2006 full funding limit exemption. We are not required to make and do not intend to make any contributions to our Restoration Pension Plan in 2015 other than to the extent needed to cover benefit payments. We expect benefit payments under this supplemental pension plan to total approximately $1.5 million in 2015. In the event of a change of control, as defined in the plan document, the Restoration Pension Plan is required to be fully funded. 60 Year Ended December 31, In thousands 2014 2013 Change in benefit obligation Benefit obligation at beginning of year $ 161,370 $ 179,077 Service cost 100 343 Interest cost 7,698 7,237 Actuarial (gain) loss 32,018 (16,488 ) Benefits paid (9,051 ) (8,799 ) Curtailments (1,070 ) — Benefit obligation at end of year $ 191,065 $ 161,370 Change in plan assets Fair value of plan assets at beginning of year 120,604 102,174 Actual return on plan assets 6,887 21,127 Contributions 5,932 6,102 Benefits paid (9,051 ) (8,799 ) Fair value of plan assets at end of year $ 124,372 $ 120,604 Funded status at end of year $ (66,693 ) $ (40,766 ) In thousands 2014 2013 Other current liabilities $ 1,537 $ 1,572 Pensions 65,156 39,194 $ 66,693 $ 40,766 In thousands 2014 2013 Net loss $ 49,560 $ 32,279 Prior service cost — — $ 49,560 $ 32,279 Table of Contents The following information is presented for pension plans with an accumulated benefit obligation in excess of plan assets: The Restoration Pension Plan had an accumulated benefit obligation of $28.2 million and $24.1 million at December 31, 2014 and 2013, respectively. The following table presents the components of net periodic benefit cost and other amounts recognized in other comprehensive income (loss) for both plans: The estimated net loss for the defined benefit pension plans that will be amortized from accumulated other comprehensive loss into net periodic benefit cost in 2015 is $6.3 million. 61 In thousands 2014 2013 Projected benefit obligation $ 191,065 $ 161,370 Accumulated benefit obligation $ 191,065 $ 160,340 Fair value of plan assets $ 124,372 $ 120,604 Year Ended December 31, In thousands 2014 2013 2012 Net Periodic Benefit Cost (Pre-Tax) Service cost $ 100 $ 343 $ 467 Interest cost 7,698 7,237 7,841 Expected return on plan assets (8,418 ) (7,383 ) (6,733 ) Amortization of prior service cost — — 4 Recognized actuarial loss 3,654 6,687 5,999 Net periodic benefit cost $ 3,034 $ 6,884 $ 7,578 Amounts Recognized in Other Comprehensive Income (Loss) (Pre-Tax) Net (gain) loss $ 28,802 $ (36,920 ) $ 9,548 Prior service cost — — (4 ) Total (benefit) cost recognized in other comprehensive loss $ 28,802 $ (36,920 ) $ 9,544 Net (benefit) cost recognized in net periodic benefit cost and other comprehensive (income) loss $ 31,836 $ (30,036 ) $ 17,122 Table of Contents The weighted-average assumptions used for measurement of the defined pension plans were as follows: The discount rate assumptions are based on current yields of investment-grade corporate long-term bonds. The expected long-term return on plan assets is based on the expected future average annual return for each major asset class within the plan’s portfolio (which is principally comprised of equity investments) over a long-term horizon. In determining the expected long-term rate of return on plan assets, we evaluated input from our investment consultants, actuaries, and investment management firms, including their review of asset class return expectations, as well as long-term historical asset class returns. Projected returns by such consultants and economists are based on broad equity and bond indices. Additionally, we considered our historical 15-year compounded returns, which have been in excess of the forward-looking return expectations. The funded pension plan assets as of December 31, 2014 and 2013, by asset category, are as follows: The current economic environment presents employee benefit plans with unprecedented circumstances and challenges, which, in some cases over the last several years, have resulted in large declines in the fair value of investments. The fair values presented have been prepared using values and information available as of December 31, 2014 and 2013. 62 Year Ended December 31, 2014 2013 2012 Weighted-average assumptions used to determine net periodic benefit cost Discount rate 4.94 % 4.15 % 5.02 % Expected return on plan assets 7.00 % 7.25 % 7.25 % Rate of compensation increase N/A 3.00 % 3.00 % December 31, 2014 2013 Weighted-average assumptions used to determine benefit obligations Discount rate 4.13 % 4.94 % Rate of compensation increase N/A 3.00 % In thousands 2014 % 2013 % Equity securities $ 82,010 66 % $ 85,606 71 % Debt securities 32,381 26 % 30,460 25 % Other 9,981 8 % 4,538 4 % Total plan assets $ 124,372 100 % $ 120,604 100 % Table of Contents The following tables present the fair value measurements of the assets in our funded pension plan: The investment policy for the Qualified Pension Plan focuses on the preservation and enhancement of the corpus of the plan’s assets through prudent asset allocation, quarterly monitoring and evaluation of investment results, and periodic meetings with investment managers. The investment policy’s goals and objectives are to meet or exceed the representative indices over a full market cycle (3-5 years). The policy establishes the following investment mix, which is intended to subject the principal to an acceptable level of volatility while still meeting the desired return objectives: 63 In thousands December 31, 2014 Quoted Prices in Active Markets for Identical Assets (Level 1) Significant Other Observable Inputs (Level 2) Significant Unobservable Inputs (Level 3) Equity securities $ 82,010 $ 82,010 $ — $ — Debt securities 32,381 32,381 — — Other 9,981 — 9,982 — Total $ 124,372 $ 114,391 $ 9,982 $ — In thousands December 31, 2013 Quoted Prices in Active Markets for Identical Assets (Level 1) Significant Other Observable Inputs (Level 2) Significant Unobservable Inputs (Level 3) Equity securities $ 85,606 $ 85,606 $ — $ — Debt securities 30,460 30,460 — — Other 4,538 — 4,538 — Total $ 120,604 $ 116,066 $ 4,538 $ — Target Acceptable Range Benchmark Index Domestic Equities 50.0 % 35% - 75% S&P 500 Large Cap Growth 22.5 % 15% - 30% Russell 1000 Growth Large Cap Value 22.5 % 15% - 30% Russell 1000 Value Mid Cap Value 5.0 % 5% - 15% Russell Mid Cap Value Mid Cap Growth 0.0 % 0% - 10% Russell Mid Cap Growth Domestic Fixed Income 35.0 % 15% - 50% LB Aggregate International Equities 15.0 % 10% - 25% MSC1 EAFE Table of Contents The funded pension plan provides for investment in various investment types. Investments, in general, are exposed to various risks, such as interest rate, credit, and overall market volatility risk. Due to the level of risk associated with investments, it is reasonably possible that changes in the value of investments will occur in the near term and may impact the funded status of the plan. To address the issue of risk, the investment policy places high priority on the preservation of the value of capital (in real terms) over a market cycle. Investments are made in companies with a minimum five-year operating history and sufficient trading volume to facilitate, under most market conditions, prompt sale without severe market effect. Investments are diversified; reasonable concentration in any one issue, issuer, industry or geographic area is allowed if the potential reward is worth the risk. The following table presents the investments that represented 5% or more of the funded pension plan’s assets as of December 31, 2014 and 2013: No value is shown for the State Street Government STIF 15 investment as it did not meet the 5% threshold at December 31, 2013. Investment managers are evaluated by the performance of the representative indices over a full market cycle for each class of assets. The Pension Plan Committee reviews, on a quarterly basis, the investment portfolio of each manager, which includes rates of return, performance comparisons with the most appropriate indices, and comparisons of each manager’s performance with a universe of other portfolio managers that employ the same investment style. The expected future pension benefit payments for the next ten years as of December 31, 2014 are as follows: We also sponsor a 401(k) retirement plan in which we match a portion of employees’ voluntary before-tax contributions. Under this plan, both employee and matching contributions vest immediately. Total 401(k) expense recognized in 2014, 2013 and 2012 was $3.8 million, $3.9 million and $4.0 million, respectively. Note G — Stockholders’ Equity We paid a quarterly dividend of 8.5 cents per share in each quarter of 2014. 64 In thousands 2014 % 2013 % LM Institutional Fund Advisors I, Inc. Western Asset Core Plus $ 15,734 14 % $ 16,643 14 % State Street Government STIF 15 $ 10,332 8 % PIMCO Total Return Fund Institutional Class $ 13,715 11 % $ 13,817 11 % In thousands 2015 $ 9,161 2016 9,348 2017 9,588 2018 9,775 2019 9,941 2020-2023 55,210 $ 103,023 Table of Contents During 2014, we repurchased 1.2 million shares of our common stock for $7.9 million under our stock repurchase programs that were publicly announced in August of 2014 and 2012. Under the program announced in August 2014 our Board of Directors has authorized us to spend up to $20.0 million to repurchase shares of our outstanding common stock. As of December 31, 2014, we had authorization to spend $16.1 million to repurchase additional shares under this program. During 2014, we received 108,159 shares of our common stock, with an estimated market value of $0.8 million, in connection with vesting of unvested shares as shares are returned to treasury to pay for an awardee’s tax obligation. Note H — Stock-Based Compensation Compensation expense for stock-based awards is based on the fair values of the awards on the date of grant and is recognized on a straight-line basis over the vesting period of the entire award in the “Labor” line of the Consolidated Statements of Comprehensive Income (Loss). For the years ended December 31, 2014, 2013 and 2012, we recorded total stock-based compensation expense of $4.1 million, $5.7 million and $3.4 million, respectively. In May 2013 our stockholders approved the 2013 Omnibus Incentive Plan (2013 Plan), pursuant to which we may issue up to 5.0 million shares of stock-based awards to directors, employees and consultants. The 2013 Plan replaced the stockholder-approved 2005 Omnibus Incentive Plan (2005 Plan), pursuant to which we issued equity securities to directors, officers and key employees. No additional stock-based awards will be granted under the 2005 Omnibus Incentive Plan, but awards previously granted under the 2005 Plan will remain outstanding in accordance with their respective terms. The 2005 Plan in turn replaced the stockholder-approved 1991 Stock Option Plan (1991 Plan), pursuant to which we issued stock options to directors, officers and key employees. No additional equity awards have been granted under the 1991 Plan since the effectiveness of the 2005 Plan. As of December 31, 2014, there were 3.2 million shares available for grant under the 2013 Plan. In July 2013 we granted equity awards to our President and Chief Executive Officer as a material inducement to his acceptance of such positions. These option, restricted stock and performance unit awards (2013 CEO Plan) were not submitted for stockholder approval, and were separately registered with the SEC and listed with the NYSE. Stock Options Under the 2013 CEO Plan, the option award was granted at an exercise price equal to the market value of the common stock on the grant date. The options granted become exercisable in 25% increments on the first through fourth anniversaries of their date of grant, and expire on the tenth anniversary of their date of grant. As of December 31, 2014, options to purchase 0.4 million shares were outstanding under the 2013 CEO Plan at an exercise price of $9.29 per share. Under the 2013 Plan, all options have been and will be granted at exercise prices equal to the market value of the common stock on the grant date. All such options are exercisable in 25% increments on the first through fourth anniversaries of their date of grant, and expire on the tenth anniversary of their date of grant. As of December 31, 2014, 2013 Plan options to purchase 1.0 million shares were outstanding with exercise prices ranging from $6.39 to $8.85 per share. All options under the 2005 Plan were granted at an exercise prices equal to the market value of the common stock on the grant date. All 2005 Plan options granted prior to 2011 become exercisable in 25% increments on the second through fifth anniversaries of their date of grant and expire on the tenth 65 Table of Contents anniversary of their date of grant. All options granted in 2011, 2012 and 2013 become exercisable in 25% increments on the first through fourth anniversaries of their date of grant, and expire on the tenth anniversary of their date of grant. As of December 31, 2014, 2005 Plan options to purchase 2.8 million shares were outstanding with exercise prices ranging from $6.04 to $28.85 per share. Under the 1991 Plan, options were granted at exercise prices equal to the market value of the common stock on the grant date (1991 Plan market price options) and at exercise prices below the market value of the common stock (1991 Plan performance options). 1991 Plan market price options became exercisable in 25% increments on the second through fifth anniversaries of their date of grant and expire on the tenth anniversary of their date of grant. As of December 31, 2014, 1991 Plan market price options to purchase 0.3 million shares were outstanding at an exercise price of $25.63 per share. All remaining 1991 Plan performance options were exercised on or before January 2009. All options granted under each of the four plans vest in full upon a change of control (as defined in each plan). The following summarizes all stock option activity during the years ended December 31, 2014, 2013 and 2012: The aggregate intrinsic value at year end in the table above represents the total pre-tax intrinsic value that would have been received by the option holders if all of the in-the-money options were exercised on December 31, 2014. The pre-tax intrinsic value is the difference between the closing price of our common 66 In thousands Number of Shares Weighted- Average Option Price Weighted- Average Remaining Contractual Term (Years) Aggregate Intrinsic Value (Thousands) Options outstanding at December 31, 2011 6,753,628 $ 15.75 Granted in 2012 970,500 8.98 Exercised in 2012 (106,375 ) 6.04 $ 297 Unvested options forfeited in 2012 (798,311 ) 10.28 Vested options expired in 2012 (1,712,813 ) 19.33 Options outstanding at December 31, 2012 5,106,629 $ 14.32 Granted in 2013 1,138,600 8.30 Exercised in 2013 (151,875 ) 6.04 $ 268 Unvested options forfeited in 2013 (762,062 ) 11.97 Vested options expired in 2013 (1,085,580 ) 13.47 Options outstanding at December 31, 2013 4,245,712 $ 13.65 Granted in 2014 1,002,955 8.01 Exercised in 2014 (78,125 ) 6.19 $ 61 Unvested options forfeited in 2014 (437,984 ) 8.72 Vested options expired in 2014 (268,537 ) 17.83 Options outstanding at December 31, 2014 4,464,021 $ 11.50 5.34 $ 1,158 Exercisable at December 31, 2014 2,137,350 $ 15.10 3.89 $ 496 Table of Contents stock on December 31, 2014 and the exercise price for each in-the-money option. This value fluctuates with the changes in the price of our common stock. The following table summarizes information about stock options outstanding at December 31, 2014: The fair value of each option grant is estimated on the date of grant using the Black-Scholes Option-Pricing Model based on the following weighted-average assumptions used for grants during 2014, 2013 and 2012: Expected term is estimated using the simplified method, which takes into account vesting and contractual term. The simplified method is being used to calculate expected term instead of historical experience due to a lack of relevant historical data resulting from changes in option vesting schedules and changes in the pool of employees receiving option grants. Expected stock price volatility is based on the historical volatility from traded shares of our stock over the expected term. The risk-free interest rate is based on the rate of a zero-coupon U.S. Treasury instrument with a remaining term approximately equal to the expected term. Expected dividend yield is based on historical stock price movement and anticipated future annual dividends over the expected term. Future annual dividends over the expected term are estimated to be $0.34 per share. The weighted-average fair value of options granted during 2014, 2013 and 2012 was $2.59, $2.35 and $2.74, respectively. As of December 31, 2014, there was $3.8 million of total unrecognized compensation cost related to unvested stock options. This cost is expected to be recognized over a weighted average period of approximately 2.66 years. Unvested Shares Under the 2013 CEO Plan, unvested shares vest in three equal increments on the first three anniversaries of their date of grant, or if sooner, upon a change of control. Under the 2013 Plan, unvested shares vest in three equal increments on the first three anniversaries of their date of grant, or if sooner, upon a change of control. 67 Range of Exercise Prices Number Outstanding Weighted- Average Exercise Price Weighted- Average Remaining Life (Years) Number Exercisable Weighted- Average Exercise Price $ 0.00 - 6.99 656,710 $ 6.13 2.90 266,500 $ 6.04 $ 7.00 - 10.99 2,269,986 $ 8.40 7.68 468,650 $ 8.70 $ 11.00 - 11.99 469,875 $ 11.90 4.87 377,125 $ 11.90 $ 12.00 - 15.99 390,375 $ 14.24 4.21 348,000 $ 14.45 $ 16.00 - 24.49 53,000 $ 17.66 2.98 53,000 $ 17.66 $ 24.50 - 28.85 624,075 $ 25.86 0.68 624,075 $ 25.86 4,464,021 $ 11.50 5.34 2,137,350 $ 15.10 Year Ended December 31, 2014 2013 2012 Expected term (in years) 6.25 6.25 6.25 Expected stock price volatility 47.10 % 46.59 % 44.24 % Risk-free interest rate 1.88 % 1.43 % 1.05 % Expected dividend yield 3.82 % 4.74 % 3.41 % Table of Contents Under the 2005 Plan, unvested shares granted in 2011, 2012 and 2013 vest in three equal increments on the first three anniversaries of their date of grant, or if sooner, upon a change of control. The following summarizes all unvested share activity during 2014, 2013 and 2012: The fair value of each unvested share is estimated on the date of grant as the closing market price of our common stock on the date of grant. As of December 31, 2014, there was $4.6 million of total unrecognized compensation cost related to unvested shares. This cost is expected to be recognized over a weighted average period of approximately 1.95 years. Performance Stock Units Under the 2013 Plan, 2005 Plan and 2013 CEO Plan performance stock units are a form of share-based award similar to unvested shares, except that the number of shares ultimately issued is based on our performance against specific performance goals over a defined (usually three-year) period. At the end of the performance period, the number of shares of stock issued will be determined by adjusting upward or downward from the maximum in a range between 0% and 100%. Upon a change of control, outstanding performance stock units will be paid out at the 100% level. 68 Number of Shares Weighted- Average Grant Date Fair Value Unvested shares outstanding at December 31, 2011 419,340 $ 11.42 Granted in 2012 332,113 9.91 Vested in 2012 (143,626 ) 9.82 Forfeited in 2012 (107,374 ) 11.09 Unvested shares outstanding at December 31, 2012 500,453 $ 10.95 Granted in 2013 591,931 8.02 Vested in 2013 (297,375 ) 11.01 Forfeited in 2013 (108,964 ) 8.94 Unvested shares outstanding at December 31, 2013 686,045 $ 8.72 Granted in 2014 529,426 7.90 Vested in 2014 (342,613 ) 8.98 Forfeited in 2014 (82,720 ) 8.37 Unvested shares outstanding at December 31, 2014 790,138 $ 8.10 Table of Contents The following summarizes all performance stock unit activity during 2014, 2013 and 2012: The fair value of each performance stock unit is estimated on the date of grant as the closing market price of our common stock on the date of grant, minus the present value of anticipated dividend payments. Periodic compensation expense is based on the current estimate of future performance against specific performance goals over a three-year period and is adjusted up or down based on those estimates. As of December 31, 2014, there was $0.8 million of total unrecognized compensation cost related to performance stock units. This cost is expected to be recognized over a weighted average period of approximately 2.15 years. Note I — Commitments and Contingencies At December 31, 2014, we had letters of credit in the amount of $6.2 million issued under the 2013 Revolving Credit Facility. No amounts were drawn against these letters of credit at December 31, 2014. These letters of credit exist to support insurance programs relating to workers’ compensation, automobile and general liability. In the normal course of our business, we are obligated under some agreements to indemnify our clients as a result of claims that we infringe on the proprietary rights of third parties. The terms and duration of these commitments vary and, in some cases, may be indefinite, and certain of these commitments do not limit the maximum amount of future payments we could become obligated to make there under; accordingly, our actual aggregate maximum exposure related to these types of commitments cannot be reasonably 69 Number of Shares Weighted- Average Grant-Date Fair Value Performance stock units outstanding at December 31, 2011 169,600 $ 11.34 Granted in 2012 136,000 8.84 Settled in 2012 — 0.00 Forfeited in 2012 (65,900 ) 10.15 Performance stock units outstanding at December 31, 2012 239,700 $ 10.25 Granted in 2013 333,000 7.76 Settled in 2013 — 0.00 Forfeited in 2013 (102,000 ) 9.84 Performance stock units outstanding at December 31, 2013 470,700 $ 8.58 Granted in 2014 308,507 7.09 Settled in 2014 — 0.00 Forfeited in 2014 (175,533 ) 9.30 Performance stock units outstanding at December 31, 2014 603,674 $ 7.61 Table of Contents estimated. Historically, we have not been obligated to make significant payments for obligations of this nature, and no liabilities have been recorded for these obligations in our financial statements. We are also currently subject to various other legal proceedings in the course of conducting our businesses and, from time to time, we may become involved in additional claims and lawsuits incidental to our businesses. In the opinion of management, after consultation with counsel, none of these matters is currently considered to be reasonably possible of resulting in a material adverse effect on our consolidated financial position or results of operations. Nevertheless, we cannot predict the impact of future developments affecting our pending or future claims and lawsuits and any resolution of a claim or lawsuit within a particular fiscal quarter may adversely impact our results of operations for that quarter. We expense legal costs as incurred, and all recorded legal liabilities are adjusted as required as better information becomes available to us. The factors we consider when recording an accrual for contingencies include, among others: (i) the opinions and views of our legal counsel; (ii) our previous experience; and (iii) the decision of our management as to how we intend to respond to the complaints. Note J — Leases We lease real estate and certain equipment under numerous lease agreements, most of which contain some renewal options. The total rent expense applicable to operating leases was $15.4 million, $14.5 million and $14.9 million for the years ended December 31, 2014, 2013 and 2012, respectively. Step rent provisions and escalation clauses, normal tenant improvements, rent holidays and other lease concessions are taken into account in computing minimum lease payments. We recognize the minimum lease payments on a straight-line basis over the minimum lease term. The future minimum rental commitments for all non-cancelable operating leases with terms in excess of one year as of December 31, 2014 are as follows: Operating Leases We also lease certain equipment and software under capital leases. Our capital lease obligations at year-end were as follows: The future minimum lease payments for all capital leases operating as of December 31, 2014 are as follows: 70 In thousands 2015 $ 10,012 2016 6,380 2017 5,163 2018 3,340 2019 1,697 Thereafter 1,466 $ 28,058 In thousands 2014 2013 Current portion of capital leases $ 134 $ 257 Long-term portion of capital leases 185 204 Total capital lease obligation $ 319 $ 461 Table of Contents Capital Leases Note K — Earnings Per Share Basic earnings per share is computed on the basis of the weighted average number of shares of common stock outstanding during the period. Diluted earnings per share is computed on the basis of the weighted average number of shares of common stock plus the effect of dilutive potential common shares outstanding during the period using the treasury stock method. Dilutive potential common shares include outstanding stock options and unvested shares. 71 In thousands 2015 $ 134 2016 98 2017 59 2018 23 2019 5 Thereafter — $ 319 Table of Contents Reconciliations of basic and diluted earnings per share (EPS) are as follows: For the purpose of calculating the shares used in the diluted EPS calculations, 4.1 million, 4.2 million and 4.9 million anti-dilutive options have been excluded from the EPS calculations for the years ended December 31, 2014, 2013 and 2012, respectively. There were 0.0 million and 0.1 million for the years ended December 31, 2014 and 2012, respectively, and no anti-dilutive unvested shares for the year ended December 31, 2013. Note L — Comprehensive Income (Loss) Comprehensive income (loss) for a period encompasses net income (loss) and all other changes in equity other than from transactions with our stockholders. Our comprehensive income (loss) was as follows: 72 In thousands, exept per share amounts 2014 2013 2012 Net Income Income from continuing operations $ 23,991 $ 24,441 $ 35,396 Income (loss) from discontinued operations — (11,071 ) (118,749 ) Net income (loss) $ 23,991 $ 13,370 $ (83,353 ) Basic EPS Weighted-average common shares outstanding used in earnings per share computations 62,444 62,503 62,887 Basic earnings (loss) per share Continuing operations $ 0.38 $ 0.39 $ 0.56 Discontinued operations — (0.18 ) (1.89 ) Net income $ 0.38 $ 0.21 $ (1.33 ) Diluted EPS Shares used in diluted earnings per share computations 62,658 62,812 63,148 Basic earnings (loss) per share Continuing operations $ 0.38 $ 0.39 $ 0.56 Discontinued operations — (0.18 ) (1.88 ) Net income $ 0.38 $ 0.21 $ (1.32 ) Computation of Shares Used in Earnings Per Share Computations Weighted-average common shares outstanding 62,444 62,503 62,887 Weighted-average common equivalent shares- dilutive effect of stock options and awards 214 309 261 Shares used in diluted earnings per share computations 62,658 62,812 63,148 Table of Contents Changes in accumulated other comprehensive income (loss) by component are as follows: Reclassification amounts related to the defined pension plans are included in the computation of net period pension benefit cost (see Note F, Employee Benefit Plans) . Note M — Selected Quarterly Data (Unaudited) Earnings per common share amounts are computed independently for each of the quarters presented. Therefore, the sum of the quarterly earnings per share amounts may not equal the quarterly net income earnings per share amounts or the annual earnings per share amounts. Note N — Business Segments During the second quarter of 2014, Harte Hanks began executing a new strategy causing us to leverage our operational structure by organizing into two distinct operating divisions: Customer Interaction and Trillium Software. In accordance with ASC 280, Segment Reporting, we determined that under this new organizational structure, we will report the two operating divisions as two reportable segments — Customer Interaction and Trillium Software. Our reportable segments are described below. Customer Interaction Our Customer Interaction services offer a wide variety of integrated, multi-channel, data-driven marketing service solutions for our customers. We derive revenues by offering a full complement of capabilities and resources to provide these services in media from Year Ended December 31, In thousands 2014 2013 2012 Net income (loss) $ 23,991 $ 13,370 $ (83,353 ) Other comprehensive income (loss): Adjustment to pension liability (28,802 ) 36,920 (9,544 ) Tax (expense) benefit 11,521 (14,768 ) 3,818 Adjustment to pension liability, net of tax (17,281 ) 22,152 (5,726 ) Foreign currency translation adjustment (1,830 ) (536 ) 1,315 Total other comprehensive income (loss) $ (19,111 ) $ 21,616 $ (4,411 ) Total comprehensive income (loss) $ 4,880 $ 34,986 $ (87,764 ) In thousands Defined Benefit Pension Items Foreign Currency Items Total Balance at December 31, 2013 $ (32,279 ) $ 4,161 $ (28,118 ) Other comprehensive income (loss), net of tax, before reclassifications — (1,830 ) (1,830 ) Amounts reclassified from accumulated other comprehensive income (loss), net of tax (17,281 ) — (17,281 ) Net current period other comprehensive income (loss), net of tax (17,281 ) (1,830 ) (19,111 ) Balance at December 31, 2014 $ (49,560 ) $ 2,331 $ (47,229 ) In thousands Defined Benefit Pension Items Foreign Currency Items Total Balance at December 31, 2012 $ (54,431 ) $ 4,697 $ (49,734 ) Other comprehensive income (loss), net of tax, before reclassifications — (536 ) (536 ) Amounts reclassified from accumulated other comprehensive income (loss), net of tax 22,152 — 22,152 Net current period other comprehensive income (loss), net of tax 22,152 (536 ) 21,616 Balance at December 31, 2013 $ (32,279 ) $ 4,161 $ (28,118 ) In thousands, 2014 Quarter Ended 2013 Quarter Ended except per share amounts December 31 September 30 June 30 March 31 December 31 September 30 June 30 March 31 Revenues $ 146,518 $ 134,121 $ 140,310 $ 132,727 $ 152,179 $ 134,973 $ 140,105 $ 132,352 Operating income (loss) 14,656 10,540 10,987 4,579 12,484 8,360 12,413 9,404 Income (loss) from continuing operations 10,089 6,420 5,637 1,845 6,734 4,451 6,936 6,320 Income (loss) from discontinued operations — — — — (168 ) (12,624 ) 1,373 348 Net income (loss) 10,089 6,420 5,637 1,845 6,566 (8,173 ) 8,309 6,668 Basic earnings (loss) per share: Continuing operations $ 0.16 $ 0.10 $ 0.09 $ 0.03 $ 0.11 $ 0.07 $ 0.11 $ 0.10 Discontinued operations 0.00 0.00 0.00 0.00 (0.01 ) (0.20 ) 0.02 0.01 Net income (loss) $ 0.16 $ 0.10 $ 0.09 $ 0.03 $ 0.10 $ (0.13 ) $ 0.13 $ 0.11 Diluted earnings (loss) per share: Continuing operations $ 0.16 $ 0.10 $ 0.09 $ 0.03 $ 0.11 $ 0.07 $ 0.11 $ 0.10 Discontinued operations 0.00 0.00 0.00 0.00 (0.01 ) (0.20 ) 0.02 0.01 Net income (loss) $ 0.16 $ 0.10 $ 0.09 $ 0.03 $ 0.10 $ (0.13 ) $ 0.13 $ 0.11 direct mail to email, including: 73 Table of Contents • agency and digital services; • database marketing solutions and business-to-business lead generation; • direct mail; and • contact centers. Customer Interaction’s largest cost components are labor, outsourced costs and mail supply chain costs. 2013 results reflect an impairment loss of $2.8 million related to other intangible assets associated with our Aberdeen Group business recorded in the third quarter of 2013. Trillium Software Trillium Software is a leading enterprise data quality solutions provider. Our full complement of technologies and services includes global data profiling, data cleansing, enrichment, and data linking for e-business, customer relationship management, data governance, enterprise resource planning, supply chain management, data warehouse, and other enterprise applications. Revenues from the Trillium Software segment are comprised primarily of software, maintenance and professional services. Trillium Software’s largest cost component is software development, which is comprised primarily of labor. Corporate General corporate expense consists primarily of pension and workers compensation expense related to employees from operations we no longer own. 74 Table of Contents 75 Year Ended December 31, In thousands 2014 2013 2012 Operating revenues Customer Interaction $ 499,444 $ 503,760 $ 528,042 Trillium Software 54,232 55,849 53,049 Total operating revenues $ 553,676 $ 559,609 $ 581,091 Operating income Customer Interaction $ 29,780 $ 32,021 $ 53,221 Trillium Software 13,347 15,396 14,658 Corporate (2,365 ) (4,756 ) (5,210 ) Total operating income $ 40,762 $ 42,661 $ 62,669 Income from continuing operations before income taxes $ 40,762 $ 42,661 $ 62,669 Interest expense 2,834 3,103 3,573 Interest income (275 ) (105 ) (89 ) Other, net 897 46 2,993 Total income from continuing operations before income taxes $ 37,306 $ 39,617 $ 56,192 Depreciation Customer Interaction $ 12,859 $ 13,477 $ 13,853 Trillium Software 2,035 2,053 1,823 Corporate — — — Total depreciation $ 14,894 $ 15,530 $ 15,676 Other intangible amortization Customer Interaction $ 26 $ 206 $ 246 Trillium Software — — — Corporate — — — Total intangible amortization $ 26 $ 206 $ 246 Capital expenditures Customer Interaction $ 9,341 $ 14,092 $ 11,108 Trillium Software 1,912 1,781 2,353 Corporate 12 — — Total capital expenditures $ 11,265 $ 15,873 $ 13,461 Year Ended December 31, In thousands 2014 2013 2012 Total assets Customer Interaction $ 533,073 $ 575,159 $ 570,784 Trillium Software 114,126 110,377 87,890 Corporate — — 47,538 Total assets $ 647,199 $ 685,536 $ 706,212 Table of Contents Note O — Discontinued Operations We sold the assets of our Florida Shoppers operations to Coda Media Corp. on December 31, 2012 for gross proceeds of approximately $2.0 million in the form of a secured promissory note, subject to working capital adjustments. This transaction resulted in a loss on the sale of $2.7 million, net of $2.1 million of income tax benefit. The promissory note, which is secured by the assets which were sold, includes an interest rate of 2.5% per annum and is structured to make quarterly payments of interest until maturity. In 2013, the maturity date was extended from December 31, 2013 to June 30, 2014. In 2014 the maturity date was extended from June 30, 2014 to December 31, 2014 and then subsequently extended from December 31, 2014 to December 31, 2018. Due to a number of factors that put the collectability of the note in doubt, we have fully reserved the amount of this note receivable. These factors include the lack of cash paid at the date of the sale, the structure and length of the note, and historical and projected cash flows from the sold operations. This reserve was included in the calculation of the loss on the sale. We sold the assets of our California Shoppers operations to affiliates of OpenGate Capital Management, LLC (“OpenGate”) on September 27, 2013 for gross proceeds of approximately $22.5 million in cash. In addition, OpenGate agreed to assume certain liabilities associated with the Shoppers division. This transaction resulted in a loss on the sale of $12.4 million, net of $9.0 million of income tax benefit. This loss on sale includes transaction costs of approximately $2.6 million. Because the Shoppers operations represented distinct business units with operations and cash flows that can clearly be distinguished, both operationally and for financial purposes, from the rest of Harte Hanks, the results of the Shoppers operations are reported as discontinued operations for all periods presented. Results of the remaining Harte Hanks marketing services business are reported as continuing operations. Summarized operating results for the Shoppers discontinued operations, through the dates of disposal, are as follows: 76 Year Ended December 31, In thousands 2014 2013 2012 Revenues $ — $ 140,834 $ 222,736 Income (loss) from discontinued operations before impairment charges and income taxes — 2,509 344 Impairment of goodwill and other intangible assets before income taxes — — (165,336 ) Loss on sale before income taxes — (21,402 ) (4,863 ) Income tax benefit (expense) — 7,822 51,106 Income (loss) from discontinued operations $ — $ (11,071 ) $ (118,749 ) Table of Contents The major components of cash flows for the Shoppers discontinued operations are as follows: 77 Year Ended December 31, In thousands 2014 2013 2012 Gain (Loss) from discontinued operations $ — $ (11,071 ) $ (118,749 ) Impairment of goodwill and other intangible assets — — 165,336 Loss on sale — 12,355 2,716 Deferred Income Taxes — 10,594 (39,234 ) Depreciation and software amortization — 2,592 5,062 Other, net — 2,619 4,725 Net cash provided by (used in) discontinued operations $ — $ 17,089 $ 19,856 Table of Contents INDEX TO EXHIBITS We are incorporating certain exhibits listed below by reference to other Harte Hanks filings with the Securities and Exchange Commission, which we have identified in parentheses after each applicable exhibit. Acquisition and Dispositions Charter Documents Credit Agreements 78 Exhibit No. Description of Exhibit 2.1 Asset Purchase Agreement, dated September 18, 2013, by and among Harte Hanks Shoppers, Inc., Southern Comprint Co. and Harte Hanks, Inc., on the one hand, and Pennysaver USA Publishing, LLC, Pennysaver USA Printing, LLC, Orbiter Properties, LLC and OpenGate Capital Management, LLC, on the other hand (filed as Exhibit 2.1 to the Company’s Form 8-K dated September 19, 2013). 3(a) Amended and Restated Certificate of Incorporation as amended through May 5, 1998 (filed as Exhibit 3(e) to the Company’s Form 10-Q for the six months ended June 30, 1998). 3(b) Fourth Amended and Restated Bylaws (filed as Exhibit 3.1 to the Company’s Form 8-K dated September 4, 2013). 3(c) Certificate of Amendment of Incorporation dated January 30, 2015 (filed as Exhibit 3.1 to the Company’s Form 8-K dated January 30, 2015). 10.1(a) Term Loan Agreement by and between Harte Hanks, Inc. and Wells Fargo Bank, N.A, as administrative agent, dated March 7, 2008 (filed as Exhibit 10.1 to the Company’s Form 8-K dated March 7, 2008). 10.1(b) Amended and Restated Credit Agreement, dated as of August 8, 2013, between Harte Hanks, Inc., each lender from time to time party thereto, and Bank of America, N. A., as administrative agent (filed as Exhibit 10.1 to the Company’s Form 8-K, dated August 12, 2013). 10.1(c) First Amendment to Term Loan Agreement dated as of August 12, 2010 between Harte Hanks, Inc., and Wells Fargo Bank, N. A., as Administrative Agent (filed as Exhibit 10.2 to the Company’s Form 8-K, dated August 12, 2010). 10.1(d) Term Loan Agreement dated as of August 16, 2011 between Harte Hanks, Inc., each lender from time to time party thereto, and Bank of America, N. A., as administrative agent (filed as Exhibit 10.1 to the Company’s Form 8-K, dated August 16, 2011). 10.1(e) First Amendment to Revolving Credit Agreement dated as of August 16, 2011 Between Harte Hanks, Inc., each lender from time to time party thereto, and Table of Contents Management and Director Compensatory Plans and Forms of Award Agreements 79 Bank of America, N. A., as administrative agent (filed as Exhibit 10.2 to the Company’s Form 8-K, dated August 16, 2011). 10.1(f) Second Amendment to Term Loan Agreement dated as of August 16, 2011 Between Harte Hanks, Inc., each lender from time to time party thereto and Wells Fargo Bank, N.A., as administrative agent (filed as Exhibit 10.3 to the Company’s Form 8-K, dated August 16, 2011). 10.1(g) First Amendment to Term Loan Agreement, dated as of August 8, 2013, between Harte Hanks, Inc., each Subsidiary Guarantor (as defined in the Existing Term Loan Agreement), each lender from time to time party thereto, and Bank of America, N.A., as administrative agent (filed as Exhibit 10.2 to the Company’s Form 8-K, dated August 12, 2013). 10.2(a) Harte Hanks, Inc. Restoration Pension Plan (As Amended and Restated Effective January 1, 2008) (filed as Exhibit 10.1 to the Company’s Form 8-K dated June 27, 2008). 10.2(b) Harte Hanks, Inc. Deferred Compensation Plan (As Amended and Restated Effective January 1, 2008) (filed as Exhibit 10.3 to the Company’s Form 10-K dated June 27, 2008). 10.2(c) Harte Hanks Communications, Inc. 1996 Incentive Compensation Plan (filed as Exhibit 10(p) to the Company’s Form 10-Q for the six months ended June 30, 1996). 10.2(d) Harte Hanks, Inc. Amended and Restated 1991 Stock Option Plan (filed as Exhibit 10(g) to the Company’s Form 10-Q for the six months ended June 30, 1998). 10.2(e) Form of Non Qualified Stock Option Agreement for employees granted under the Amended and Restated 1991 Stock Option Plan (filed as Exhibit 10(i) to the Company’s Form 10-K for the year ended December 31, 2005). 10.2(f) Form of Non Qualified Stock Option Agreement for directors granted Under the Amended and Restated 1991 Stock Option Plan (filed as Exhibit 10(j) to the Company’s Form 10-K for the year ended December 31, 2005). 10.2(g) Harte Hanks, Inc. 2005 Omnibus Incentive Plan (As Amended and Restated Effective February 13, 2009) (filed as Exhibit 10.1 to the Company’s Form 8-K dated February 13, 2009). 10.2(h) Amendment to Harte Hanks, Inc. 2005 Omnibus Incentive Plan, dated as of May 12, 2009 (incorporated by reference to Exhibit 4.4 to Harte Hanks Registration Statement on Form S-8, filed on May 12, 2009). 10.2(i) Form of 2005 Omnibus Incentive Plan Non-Qualified Stock Option Agreement Table of Contents Executive Officer Employment-Related and Separation Agreements 80 (filed as Exhibit 10.2(i) to the Company’s Form 10-K dated March 7, 2012). 10.2(j) Form of 2005 Omnibus Incentive Plan Bonus Stock Agreement (filed as Exhibit 10.2(j) to the Company’s Form 10-K dated March 7, 2012). 10.2(k) Form of 2005 Omnibus Incentive Plan Restricted Stock Award Agreement (filed as Exhibit 10.2(k) to the Company’s Form 10-K dated March 7, 2012). 10.2(l) Form of 2005 Omnibus Incentive Plan Performance Unit Award Agreement (filed as Exhibit 10.2(l) to the Company’s Form 10-K dated March 7, 2012). 10.2(m) Summary of Non-Employee Directors’ Compensation (included within the company’s Schedule of 14A proxy statement filed April 15, 2013). 10.2(n) Harte Hanks, Inc. 2013 Omnibus Incentive Plan (filed as Annex A to the company’s Schedule 14A proxy statement filed April 15, 2013). 10.2(o) Form of 2013 Omnibus Incentive Plan Non-Qualified Stock Option Agreement (filed as Exhibit 10.4 to the Company’s Registration Statement on Form S-8 dated June 7, 2013). 10.2(p) Form of 2013 Omnibus Incentive Plan Restricted Stock Award Agreement (General) (filed as Exhibit 10.1 to the Company’s Registration Statement on Form S-8 dated June 7, 2013). 10.2(q) Form of 2013 Omnibus Incentive Plan Restricted Stock Award Agreement (Director) (filed as Exhibit 10.2 to the Company’s Registration Statement on Form S-8 dated June 7, 2013). 10.2(r) Form of 2013 Omnibus Incentive Plan Performance Unit Award Agreement (filed as Exhibit 10.3 to the Company’s Registration Statement on Form S-8 dated June 7, 2013). 10.2(s) Form of Non-Qualified Stock Option Agreement between the Company and Robert A. Philpott (filed as Exhibit 10.2 to the Company’s 8-K dated June 11, 2013). 10.2(t) Form of Restricted Stock Award Agreement between the Company and Robert A. Philpott (filed as Exhibit 10.3 to the Company’s 8-K dated June 11, 2013). 10.2(t) Form of Performance Unit Award Agreement between the Company and Robert A. Philpott (filed as Exhibit 10.4 to the Company’s 8-K dated June 11, 2013). 10.3(a) Form of Change of Control Severance Agreement between the Company and its Corporate Officers (filed as Exhibit 10.1 to the Company’s Form 8-K, dated March 15, 2011). 10.3(b) Form of Employment Restrictions Agreement signed by the Corporate Officers of the Company (filed as Exhibit 10.3 to the Company’s Form Table of Contents Other Exhibits *Filed or furnished herewith, as applicable 81 8-K dated March 15, 2011). 10.3 (c) Transition and Consulting Agreement, dated as of July 25, 2011, Between the Company and Peter E. Gorman (filed as Exhibit 10.1 to the Company’s Form 8-K dated July 26, 2011). 10.3 (d) Transition Agreement dated July 30, 2012 between the Company and Gary J. Skidmore (filed as Exhibit 10.2 to the Company’s 8-K dated August 2, 2012) 10.3 (e) Form of Indemnification Agreement for Directors and Officers (filed as Exhibit 10.1 to the Company’s 8-K dated August 2, 2012) 10.3 (f) Retirement & Consulting Agreement between the Company and Larry D. Franklin dated June 7, 2013 (filed as Exhibit 10.5 to the Company’s 8-K dated June 11, 2013). 10.3 (g) Employment Agreement between the Company and Robert A. Philpott dated June 8, 2013 (filed as Exhibit 10.1 to the Company’s 8-K dated June 11, 2013). 10.3 (h) Form of Severance Agreement between the Company and certain of its officers (filed as Exhibit 10.6 to the Company’s 8-K dated June 11, 2013). 10.1(i) Executive Severance Policy applicable to the company’s executive officers and certain others (filed as Exhibit 10.1 to the Company’s Form 8-K, dated January 30, 2015). *21 Subsidiaries of Harte Hanks, Inc. *23 Consent of KPMG LLP, Independent Registered Public Accounting Firm. *31.1 Certification of Chief Executive Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002. *31.2 Certification of Chief Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002. *32.1 Furnished Certification of Chief Executive Officer pursuant to 18 U.S.C Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002. *32.2 Furnished Certification of Chief Financial Officer pursuant to 18 U.S.C Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002. *101 XBRL Interactive Data Files. Exhibit 21 SUBSIDIARIES OF HARTE HANKS, INC. As of December 31, 2014 Jurisdiction of Name of Entity Organization % Owned Aberdeen Group, Inc. Massachusetts 100 % Global Address Ltd United Kingdom 100 %(1) Harte-Hanks Belgium NV Belgium 100 %(2) Harte-Hanks Data Services LLC Maryland 100 % Harte-Hanks Data Technologies, Inc. Delaware 100 % Harte-Hanks Direct, Inc. New York 100 %(10) Harte Hanks Direct Marketing/Baltimore, Inc. Maryland 100 % Harte-Hanks Direct Marketing/Cincinnati, Inc. Ohio 100 % Harte-Hanks Direct Marketing/Dallas, Inc. Delaware 100 %(12) Harte-Hanks Direct Marketing/Fullerton, Inc. California 100 % Harte-Hanks Direct Marketing/Jacksonville, LLC Delaware 100 %(8) Harte-Hanks Direct Marketing/Kansas City, LLC Delaware 100 %(7) Harte-Hanks do Brazil Consultoria e Servicos Ltda. Brazil 100 %(5) Harte-Hanks Florida, Inc. Delaware 100 % Harte-Hanks Global Address Limited United Kingdom 100 %(9) Harte-Hanks Logistics, LLC Florida 100 %(8) Harte-Hanks Market Intelligence, Inc. California 100 % Harte-Hanks Market Intelligence Espana LLC Colorado 100 % Harte-Hanks Market Intelligence Europe B.V. Netherlands 100 % Harte-Hanks Market Intelligence GmbH Germany 100 %(4) Harte-Hanks Market Intelligence SAS France 100 %(4) Harte-Hanks Philippines, Inc. Philippines 100 % Harte-Hanks Print, Inc. New Jersey 100 % Harte-Hanks Pty. Limited Australia 100 %(3) Harte-Hanks Response Management/Austin, Inc. Delaware 100 %(12) Harte-Hanks Response Management/Boston, Inc. Massachusetts 100 % Harte-Hanks Shoppers, Inc. California 100 % Harte-Hanks SRL Romania 100 %(9) Harte-Hanks Stock Plan, Inc. Delaware 100 % Harte-Hanks Strategic Marketing, Inc. Delaware 100 %(3) Harte-Hanks STS, Inc. Delaware 100 % Harte-Hanks Teleservices, LLC Delaware 100 %(6) Harte-Hanks Trillium Software Germany GmbH Germany 100 %(11) Harte-Hanks Trillium UK Limited United Kingdom 100 %(9) Harte-Hanks UK Limited United Kingdom 100 %(3) Harte Hanks Database Solutions UK Limited England and Wales 100 %(9) Mason Zimbler Limited England and Wales 100 %(9) NSO, Inc. Ohio 100 % Sales Support Services, Inc. New Jersey 100 % Southern Comprint Co. California 100 % S&D Marketing Limited England and Wales 100 %(13) (1) Owned by Harte-Hanks Global Address Limited (2) 99.84% Owned by Harte-Hanks, Inc. 0.16% Owned by Harte-Hanks Direct, Inc. (3) Owned by Harte-Hanks Data Technologies, Inc. (4) Owned by Harte-Hanks Market Intelligence Europe B.V. (5) 99.999% Owned by Harte-Hanks Data Technologies, Inc. .001% Owned by Harte-Hanks Stock Plan, Inc. (6) Owned by Harte-Hanks Direct, Inc. (7) Owned by Sales Support Services, Inc. (8) Owned by Harte-Hanks Florida, Inc. (9) Owned by Harte-Hanks UK Limited (10) Owned by Harte-Hanks Print, Inc. (11) Owned by Harte-Hanks Market Intelligence GmbH (12) Owned by Harte-Hanks Stock Plan, Inc. (13) Owned by Mason Zimbler Limited Exhibit 23 Consent of Independent Registered Public Accounting Firm The Board of Directors Harte Hanks, Inc.: We consent to the incorporation by reference in the registration statements (Nos. 033-54303, 333-03045, 333-30995, 333-63105, 333-41370, 333-90022, 333-127993, 333-159151, and 333-189162) on Form S-8 of Harte Hanks, Inc. of our report dated March 5, 2015 with respect to the consolidated balance sheets of Harte Hanks, Inc. and subsidiaries as of December 31, 2014 and 2013, and the related consolidated statements of comprehensive income (loss), changes in equity, and cash flows for each of the years in the three-year period ended December 31, 2014, and the effectiveness of internal control over financial reporting as of December 31, 2014, which report appears in the December 31, 2014 annual report on Form 10-K of Harte Hanks, Inc. /s/ KPMG LLP San Antonio, Texas March 5, 2015 Exhibit 31.1 CERTIFICATION PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002 I, Robert A. Philpott, President and Chief Executive Officer of Harte Hanks, Inc. (the “Company”), certify that: 1. I have reviewed this annual report on Form 10-K of the Company; 2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report; 3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report; 4. The registrant’s other certifying officers and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f) for the registrant and have: a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared; b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles; c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s fourth fiscal quarter that has materially affected, or is reasonable likely to materially affect, the registrant’s internal control over financial reporting; and 5. The registrant’s other certifying officers and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions): a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting. March 5, 2015 /s/ Robert A. Philpott Date Robert A. Philpott President and Chief Executive Officer Exhibit 31.2 CERTIFICATION PURSUANT TO SECTION 302 OF THE SARBANES-OXLEY ACT OF 2002 I, Douglas C. Shepard, Executive Vice President and Chief Financial Officer of Harte Hanks, Inc. (the “Company”), certify that: 1. I have reviewed this annual report on Form 10-K of the Company; 2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report; 3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report; 4. The registrant’s other certifying officers and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f) for the registrant and have: a) Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared; b) Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles; c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and d) Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s fourth fiscal quarter that has materially affected, or is reasonable likely to materially affect, the registrant’s internal control over financial reporting; and 5. The registrant’s other certifying officers and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions): a) All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and b) Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal control over financial reporting. March 5, 2015 /s/ Douglas C. Shepard Date Douglas C. Shepard Executive Vice President and Chief Financial Officer Exhibit 32.1 CERTIFICATION PURSUANT TO 18 U.S.C SECTION 1350, AS ADOPTED PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 I, Robert A. Philpott, President and Chief Executive Officer of Harte Hanks, Inc. (the “Company”), hereby certify that the accompanying report on Form 10-K for the year ended December 31, 2014 and filed with the Securities and Exchange Commission on the date hereof pursuant to Section 13 or Section 15(d) of the Securities Exchange Act of 1934 (the “Report”) by the Company fully complies with the requirements of those sections. I further certify that, based on my knowledge, the information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company. Note: This certification accompanies the Report pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 and shall not, except to the extent required by the Sarbanes-Oxley Act of 2002, be deemed filed by the Company for purposes of Section 18 of the Securities Exchange Act of 1934, as amended. March 5, 2015 /s/ Robert A. Philpott Date Robert A. Philpott President and Chief Executive Officer Exhibit 32.2 CERTIFICATION PURSUANT TO 18 U.S.C SECTION 1350, AS ADOPTED PURSUANT TO SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 I, Douglas C. Shepard, Executive Vice President and Chief Financial Officer of Harte Hanks, Inc. (the “Company”), hereby certify that the accompanying report on Form 10-K for the year ended December 31, 2014 and filed with the Securities and Exchange Commission on the date hereof pursuant to Section 13 or Section 15(d) of the Securities Exchange Act of 1934 (the “Report”) by the Company fully complies with the requirements of those sections. I further certify that, based on my knowledge, the information contained in the Report fairly presents, in all material respects, the financial condition and results of operations of the Company. Note: This certification accompanies the Report pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 and shall not, except to the extent required by the Sarbanes-Oxley Act of 2002, be deemed filed by the Company for purposes of Section 18 of the Securities Exchange Act of 1934, as amended. March 5, 2015 /s/ Douglas C. Shepard Date Douglas C. Shepard Executive Vice President and Chief Financial Officer 

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