Quarterlytics / Consumer Cyclical / Furnishings, Fixtures & Appliances / Headlam Group

Headlam Group

head · LSE Consumer Cyclical
Claim this profile
Ticker head
Exchange LSE
Sector Consumer Cyclical
Industry Furnishings, Fixtures & Appliances
Employees 1001-5000
← All annual reports
FY2020 Annual Report · Headlam Group
Sign in to download
Loading PDF…
Annual Report and Accounts 2020

H

e

a

d

l

a

m

G

r

o

u

p

p

l

c

A

n

n

u

a

l

R

e

p

o

r

t

a

n

d

A

c

c

o

u

n

t

s

2

0

2

0

Europe's leading floorcoverings distributor

 
 
 
 
 
 
 
 
Our purpose
To provide the distribution  
channel between suppliers and trade 
customers of floorcoverings. 

Our mission
Provide our customers with a market 
leading service with unparalleled 
product knowledge and solutions 
across the broadest range of 
floorcoverings by working in 
partnership with our suppliers. 

Our vision
To build on our market leading 
position by offering excellent 
customer service and solutions 
across all areas of the floorcoverings 
industry, and work with suppliers to 
support the manufacture and 
marketing of innovative and 
sustainable products.

Headlam Group plc Annual Report and Accounts 2020

1

Governance
50 
Board of Directors and Executive Team
54  Chairman’s Introduction to Governance
56  Corporate Governance Report
68  Nomination Committee Report
73  Audit Committee Report
82  Directors’ Remuneration Report
105  Other Statutory Disclosures
110  SECR Disclosure
111  Statement of Directors’ Responsibilities

Financial Statements
112 
120  Consolidated Income Statement
121  Consolidated Statement of Comprehensive 

Independent Auditors’ Report 

Income

122  Statements of Financial Position
123  Statement of Changes in Equity – Group
124  Statement of Changes in Equity – Company
125  Cash Flow Statements
126  Notes to the Financial Statements
174  Financial Record

Additional Information
IBC  Advisers 

Contents
Overview
2 
3 
4 
5 
6 

Chief Executive’s Welcome
Our Values 
2020 Overview
Investment Case
About Us

Chairman’s Statement
Capital Allocation Priorities

Strategic Report
8 
9 
10  Marketplace
Strategy
12 
14 
Business Model
16  Chief Executive’s Review
22  Operational Improvement Programme
24 
30 
32 

Financial Review
Key Performance Indicators
Risk Management, Principal Risks and 
Uncertainties
36  Viability Statement
ESG Report
37 
Stakeholder Engagement and Section 172 
39 
Statement
People

41 
44  Health and Safety
46 
Environment
49  Non-Financial Information Statement

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

 
 
2

Headlam Group plc Annual Report and Accounts 2020

Chief Executive’s Welcome

Steve Wilson  Chief Executive

I am pleased to welcome you to 
our 2020 Annual Report and 
Accounts. 

2020 has necessitated a great deal 
of disclosure in relation to 
COVID-19, including the important 
actions to keep our people safe and 
support their wellbeing through 
the period. COVID-19 underscored 
the necessity for a business to 
keep improving its sustainability. 
Both our Operational Improvement 
Programme and ESG Strategy are 
key components in this regard, and 
within this Report you will find 
increased detail on both along with 
future aspirations. I want to wish 
everyone well for the year ahead, 
and I look forward to regularly 
updating you throughout 2021.

  See more in Chief Executive’s Review on page 16

Headlam Group plc Annual Report and Accounts 2020

3

Our Values

Service
We go the extra mile  
to deliver excellent 
customer service

Partnerships
We build long-term 
partnerships with  
our customers and 
suppliers

Teamwork
We work together  
and support each  
other

Headlam 
Values

Support
We offer  
unparalleled  
product knowledge  
and expertise

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

Safety
We keep  
people safe

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

Innovation
We provide  
customers with a  
choice of innovative 
products and  
solutions

 
 
4

Headlam Group plc Annual Report and Accounts 2020

2020 Overview

“Q2 2020 trading significantly impacted by COVID-19,  
with strong recovery in H2 2020”

Revenue

£609.2m
-15.3%

(2019: £719.2m)

677.7 692.5 708.4 719.2

609.2 

Total ordinary dividend

-
Suspended

(2019: 25.0p)

24.8 25.0 25.0

22.5

2016 2017 2018 2019 2020

0.0 
2016 2017 2018 2019 2020

Underlying* operating profit

Average net debt**

£17.9m
-57.6%

(2019: £42.2m)

41.1

43.8 44.3 42.2

17.9

Statutory operating loss £15.0m  
(2019: £38.3m profit)
Underlying* profit before tax

2016 2017 2018 2019 2020

£15.9m
-59.7%

(2019: £39.5m)

43.1 43.4

40.1

39.5

15.9 

2016 2017 2018 2019 2020

Statutory (loss)/profit before tax

£(17.1)m
-148.6%

(2019: £35.2m)

38.2 40.7 40.4

35.2

(17.1)

2016 2017 2018 2019 2020

Statutory basic (loss)/earnings per share

(24.2)p
-171.2%

(2019: 34.0p)

36.8 39.1 40.0

34.0

(24.2)

2016 2017 2018 2019 2020

£(8.6)m
+160.6%

(2019: (£3.3m))

Net funds as at 31 December 2020 
after the impact of IFRS 16 ‘Leases’ 
£8.3m (2019: £17.6m net debt)

34.9

9.2

(16.9)

(3.3)

(8.6) 

(Net funds)
2016 2017 2018 2019 2020

*  Underlying is before non-underlying items, which includes amortisation of 

acquired intangible assets, impairment of goodwill, acquisitions related fees, 
movement in deferred and contingent consideration, finance costs on 
deferred and contingent consideration, business restructuring costs,  
and non-recurring pension costs in relation to guaranteed minimum  
pension equalisation.

**  Average net debt is calculated by aggregating the net debt position, 

excluding the impact of IFRS 16 ‘Leases’, for each business day and dividing 
by the total number of business days.

Operational Highlights

•  Following the extensive temporary closures during the 

second-quarter due to COVID-19, operations 
remained open throughout the second-half with 
strong recovery in demand

•  Many mitigating actions put in place against the impact 
of COVID-19, including the acceleration of certain 
projects under the Operational Improvement 
Programme (‘OIP’) 

•  Opening of new regional distribution centre in Ipswich 
improving service to customers throughout the South 
East of England, and enabling commencement of 
network consolidation activities

•  Accelerated OIP now anticipated to generate a net 
benefit in excess of £4 million in 2021, rising to in 
excess of £8 million in 2022

 
Headlam Group plc Annual Report and Accounts 2020

5

Investment Case

Market-leading position 
with unrivalled distribution network and expertise, and ability to leverage  
and grow

  See About Us on page 6, and Strategy on page 12

Financial strength 
with strong balance sheet and cash flow from operations, and underpinned by 
freehold property portfolio and Capital Allocation Priorities

  See Financial Review on page 24, and Capital Allocation Priorities on page 9

Demonstrated resilience
with strong and sustained recovery from the impact of COVID-19 during the 
second-half of 2020, and entering 2021 a stronger business as a result of 
actions taken 

  See Chairman’s Statement on page 8, and Chief Executive’s Review on page 16

Operational Improvement Programme 
with multiple projects to enhance both revenue and margin, and improved 
customer service propositions alongside significant cost savings 

  See Operational Improvement Programme on page 22, and Marketplace on page 10

ESG commitment 
with increasing focus on sustainability, and an ESG Strategy Report to be 
published in May 2021 to address the Company’s most material ESG-related 
risks and opportunities

  See ESG Report on page 37

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

 
 
6

Headlam Group plc Annual Report and Accounts 2020

About Us

Headlam is Europe’s leading 
floorcoverings distributor, 
providing the channel 
between suppliers  
and trade customers  
of floorcoverings

About us
Headlam is Europe’s leading floorcoverings distributor, 
providing the channel between suppliers and trade 
customers of floorcoverings.

Headlam works with suppliers across the globe 
manufacturing a diverse range of floorcovering products, 
and provides them with a cost efficient and effective route 
to market for their products into the highly fragmented 
customer base. Alongside long-established processing and 
distribution expertise, suppliers benefit from Headlam’s 
marketing and customer servicing into the most extensive 
customer base.

To maximise customer reach, Headlam operates 67 
businesses across the UK and Continental Europe (France, 
the Netherlands and Switzerland). Each business operates 
under its own trade brand and utilises individual sales teams 
while being supported by the Company’s network and 
centralised resources. The Company’s customer base 
covers both the residential and commercial sectors, with the 
residential sector the larger of the two. As detailed to the 
right, the Company’s customer base is diverse and 
encompasses the two principal customer groups of 
independent retailers and smaller flooring contractors 
alongside other groups such as larger retailers, 
housebuilders, specifiers, and local authorities.

Years operating

29

Businesses

67

Customer accounts

24,830

Supplier accounts

184

As at 31 December 2020

Customers
Headlam is focused on providing customers with  
a market-leading service through:

•  the broadest product offering;
•  unrivalled product knowledge and tailored solutions; 
•  sales team and marketing support; 
•  e-commerce support;
• 

‘just-in-time’ nationwide delivery and collection service; 
and

•  other support including the provision of credit.

Headlam’s business is characterised by a high volume of 
smaller value orders delivered to customers next day, with 
this capability enabled by its extensive distribution network, 
material handling and processing capabilities, and customer 
servicing expertise.

Distribution hubs and centres

2020 Revenue

Headlam Group plc Annual Report and Accounts 2020

7

Countries of operations
1  UK
2  France 
3  Switzerland
4  Netherlands

4

1

3

2

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

Residential sector

68.2%

UK

82.8%

Commercial sector

31.8%

Continental Europe

17.2%

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

As at 31 December 2020

End-consumer

Corporate
Housebuilder
Developer

End-consumer

Larger  
retailer
(incl. online)

Independent 
retailer

Flooring 
contractor 

Specifier*

Corporate
Housebuilder
Developer

End-consumer
Housebuilder
Developer

Flooring 
contractor

Residential 
sector

Commercial 
sector

End-consumer
Housebuilder
Developer

Specifier*

Customer Base

Other

e.g. direct  
to a local 
authority/
insurance 
company/house 
builder 

* Including architects and interior designers who determine the products to be used on a project

23

Trade counters (UK)

53

Commercial fleet (HGV)

363

 
 
 
 
8

Headlam Group plc Annual Report and Accounts 2020

Chairman’s Statement

A positive arising from a 
hugely difficult year due to 
COVID-19, is that the Board 
believes the Company has 
entered 2021 a stronger 
business

Philip Lawrence  Non-Executive Chairman

2020 was a challenging year, but one in which the 
Company took important steps to make itself more 
successful. Following the significant impact of 
COVID-19 on trading in Q2 2020, when the vast 
majority of the Company’s operations were 
temporarily closed, the second-half was 
characterised by a strong and sustained recovery. 
This demonstrated the resilience of our business, 
the commitment and tenacity of our people, and our 
ability to support customers during a difficult 
period. 

The swift decisions and actions taken by the Company 
enabled the safety and protection of our people, and 
preserved the financial stability of the business during a 
critical period. The focus on supporting the wellbeing of 
our people has never been more important, with a 
COVID-19 Secure workplace, improved 
communications, an assistance programme, and the 
provision of an enhanced form of the UK Government’s 
Coronavirus Job Retention Scheme having all 
contributed to supporting our people during the period.

A positive arising from a hugely difficult year, is that the 
Board believes the Company has entered 2021 a 
stronger business. Ongoing mitigating actions against 
the impact of COVID-19, including a more centralised 
approach to the management of costs; accelerated 
projects under the Operational Improvement 
Programme (‘OIP’); and improved levels of stakeholder 
engagement will more effectively support the future 
success of the Company.

Since its instigation, the OIP has necessitated 
considerable planning and engagement with our 
people. This process has been vital to ensuring its 
effective implementation, the limiting of risk, and 
maximising the upside of the opportunities. With the 
considerable work undertaken in recent years and 
during 2020, despite the operational disruption caused 
by the impact of COVID-19, the Company has a clear 
roadmap to achieving the associated operational and 
financial improvements, with the ambition of achieving 
a 7.5% UK operating margin run-rate during 2023. 

The implementation of the OIP increases the 
sustainability of the Company by improving the 
relevance of the business model as well as revenue 

Headlam Group plc Annual Report and Accounts 2020

9

Capital Allocation Priorities

Listed below, in order of priority, are the Board’s 
capital allocation priorities including targeted 
parameters: 

1.  Maintain a strong balance sheet, with targeted 
average net debt* during a financial year of not 
more than 0.75x EBITDA, unless exceptional or 
unforeseen circumstances prevail.  

2.  Investment, both opex and capex, in the core 

distribution business to optimise performance 
and growth. 

3.  Provide income to shareholders through a 

bi-annual ordinary dividend distribution paid out 
of cash with a target cover ratio of 2x earnings for 
the combined pay-out, and an interim and final 
dividend payment split of approximately  
1/3 : 2/3.  

4.  Consideration of investment in acquisition 

opportunities aimed at growing the Company’s 
core market position, including extending the 
product portfolio and weighting in certain 
customer segments.  

5.  After applying the priorities and parameters 

above, return any surplus cash to shareholders. 
The Board will keep under review and determine 
at the appropriate time the most effective 
method of returning surplus cash, including 
consideration of special dividends and share 
buybacks for cancellation.

These priorities are reviewed by the Board, in 
conjunction with the Company’s Strategy as 
detailed on page 12, on a regular basis. 

*  Net debt calculation excludes leasing liabilities as defined by IFRS 16 

and pension liabilities based on IAS 19.

   See more on Strategy on page 12

²  Average net debt is calculated by aggregating the net debt position, excluding the impact of 
IFRS 16 ‘Leases’, for each business day and dividing by the total number of business days. 

growth opportunities. Sustainability will be further 
enhanced through the introduction of a concerted ESG 
(Environmental, Social and Governance) Strategy during 
2021. This Strategy, to be published in May 2021 at the 
same time as the Company’s Annual General Meeting, 
will detail the Company’s approach to addressing its 
significant ESG-related opportunities and risks, with 
associated KPIs to measure performance going forward. 
The Company intends to provide detail on its ESG 
Strategy and the OIP, including the newly introduced 
projects for 2021, as detailed in the Chief Executive’s 
Review, at a Capital Markets Day to be held in July 2021  
at its new regional distribution centre in Ipswich. If 
circumstances do not permit physical attendance, the 
Company will provide a virtual presentation.

COVID-19 underscored the necessity of maintaining a 
strong balance sheet throughout the economic cycle, 
and following consultation the Board articulated this 
within its Capital Allocation Priorities which were 
detailed in the January 2021 Pre-Close Trading Update 
announcement. Based upon a prioritised low average 
net debt² position, the Company is focused on growth 
investment and returns to shareholders. Ordinary 
dividends were suspended following the emergence of 
COVID-19 because of the unknown duration of the 
pandemic, and impact on demand and cash flow. 
However, with the strong recovery in trading during the 
second-half of 2020, and the Board’s confidence in the 
future prospects for the business, the Board has 
elected to resume the payment of dividends with a 
nominal ordinary dividend of 2 pence per share to be 
paid in May 2021. The Board is committed to providing 
dividend income for shareholders, with an interim 
dividend in respect of 2021 currently anticipated to be 
made, and a return to dividend payments based on 
earnings is anticipated next year.

As announced in December 2020, Alison Littley will be 
stepping down from the Board as a Non-Executive 
Director on 31 March 2021, and we wish to thank her for 
her valuable contribution, including her oversight and 
development of the Company’s Remuneration Policy in 
her role as Chair of the Remuneration Committee. To 
bring further skills on to the Board, and increase 
oversight of the Company’s strategic and corporate 
aims, the Board has announced its intention to appoint 
two new Non-Executive Directors during 2021, with the 
independent search process progressing well.

The Board would finally, and most importantly, like to 
thank and recognise the huge commitment and 
resilience our people have shown throughout 2020 and 
into 2021, and the support and understanding of all our 
stakeholders. Difficult decisions had to be made during 
2020, but the Company is stronger for it with a clear 
ambition, and is now in a position to more positively 
impact all its stakeholders going forward.

Philip Lawrence
Non-Executive Chairman
9 March 2021

O
v
e
r
v
e
w

i

S
t
r
a
t
e
g
i
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

 
 
10

Headlam Group plc Annual Report and Accounts 2020

Marketplace

Industry commentators and 
supporting data pointed to 
increased repair, maintenance 
and improvement (‘RMI’) 
spend towards the lower  
end of the scale

Despite the RMI performance within the residential sector, the 
overall value of the UK floorcoverings market is forecasted by  
one commentator to decline by 10% in 20202. A factor is the 
significantly weakened performance of the commercial sector 
which is characterised by larger-scale construction and 
refurbishment activity, and as such, has been meaningfully 
impacted by COVID-19-related deferrals and significant 
reductions in expenditure with its recovery expected to be  
more prolonged. 

1  Source: The Stocklists, December 2020
2  Source: AMA Research, November 2020 

Impact of COVID-19

Following the emergence of COVID-19 and the associated 
government responses, the Company made the decision in 
March 2020 to close the vast majority of its operations in the UK 
and France in the face of the unknown impact on demand arising 
as a consequence of the severe lockdown restrictions.

The Company subsequently experienced a strong and sustained 
recovery in demand as its operations reopened and restrictions 
lessened. This, coupled with greater government clarity on 
businesses permitted to remain open, led to the Company 
remaining fully open for the durations of the following  
lockdown periods.

The recovery in demand and sustained performance in the 
second-half of 2020 was driven by the residential sector, and 
industry commentators and supporting data pointed to 
increased repair, maintenance and improvement (‘RMI’) spend 
towards the lower end of the scale. Smaller RMI spend is a key 
driver of the Company’s performance, with the inference for the 
increased spend being that with limited avenues for discretionary 
spend due to lockdown measures, consumers increasingly 
directed it towards home-improvements. 

There was strong demand across the DIY market, and 
independent flooring retailers and smaller flooring contractors, 
the mainstay of the Company’s customer base, were able to 
continue effectively operating through the latter lockdown 
periods owing to tradespeople being able to continue working  
in consumers’ homes. As such, many within these customer 
groups were able to recover lost sales associated with the first 
lockdown and subsequently report maintained or improved sales 
for the year compared with 20191 due to strong demand in the 
second-half. 

While there were many documented corporate failings during 
2020, the home-improvement sector fared well as outlined 
above, and the Company’s principal customer base of 
independent retailers and smaller flooring contractors proved 
resilient following the initial impact of COVID-19. As 
demonstrated during previous periods of economic downturn, 
they are able to quickly adjust their business models to sustain 
themselves during difficult times, and are not typically financially 
encumbered by high overheads or commitments.

Headlam Group plc Annual Report and Accounts 2020

11

O
v
e
r
v
e
w

i

S
t
r
a
t
e
g
i
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

Customer Groups – Developing the offering 

The marketplace’s customer base is fragmented and 
diverse, which is reflected in the Company’s revenue 
profile. In 2020, the residential and commercial sectors 
accounted for 68.2% and 31.8% respectively of the 
Company’s total revenue; 4.2 million orders were fulfilled 
despite the impact of COVID-19* at an average order 
value of £146; and the Company’s top 10 customers 
accounted for only approximately 9% of total revenue.

Each customer group, as depicted on page 7, has 
differing preferences and requirements. It is one of the 
Company’s strategic objectives, as outlined on page 12, 
to continue developing tailored propositions specific to 
each customer group to better service their needs and 
enhance the Company’s revenue growth prospects.

Customer insight and segmentation work conducted 
during 2020 has already led to enhancements to the 
propositions for the below customer groups, with 
improved propositions for other groups such as 
housebuilders and larger contractors to follow in 2021. 

Smaller flooring contractors – typically do not have 
‘shop-fronts’ or large storage / warehousing facilities, 
and preferring to collect their products ‘just-in-time’ 
for jobs. As such, the Company’s trade counter 
proposition is of importance to them, and its 
enhancement and roll-out from 2021 will more ably 
support this group. See more on page 20.

Independent retailers – typically do not have large 
storage / warehousing facilities, and preferring to have 
their products delivered to their premises just prior to 
a job. The relaunched B2B websites with improved 
functionality provides them with greater business 
management support, including order history / 
tracking and real-time bespoke price lists. See more 
on page 20.

Larger retailers (incl. online) – typically require more 
systems integration than other customer groups, and 
the holding and processing of meaningful levels of 
product to be delivered to multiple sites. Greater 
support put in place through the ongoing 
development of e-commerce infrastructure and 
dedicated customer service team with whom to have 
greater collaboration. See more on page 20. 

*  2019: 5.3 million customer orders fulfilled 

 
 
12

Headlam Group plc Annual Report and Accounts 2020

Strategy

Continue building a successful Company 
positively impacting all stakeholders

Strategic areas

Strategic objectives

2020 Progress

2021 Focus

Industry Position

•  Grow leading position through improved performance and increased sales across all customer 

groups.

•  Broaden presence in the industry through growing in underweight product categories, 

customer groups and market segments.

•  Ongoing investment in the network and people to support future growth and the sustainability 

of the Company.

Operational 
Performance

•  Roll-out of the Operational Improvement Programme (‘OIP') to improve both the operational 

and financial performance of the Company.
Improve inventory management and product availability, while creating capacity for growth.

• 
•  Continued collaboration between the Company’s businesses and greater network 

optimisation.

•  Sustained recovery from initial impact of 

COVID-19 demonstrating the resilience of the 

business, and reflecting the swift mitigating 

actions taken

•  New state-of-the-art Ipswich regional distribution 

centre opened, with increased warehousing and 

order processing capacity, and a strategically 

important addition to the network

•  Plans finalised to enhance the existing trade 

counter network and expand the national footprint

•  A carefully managed and demand-led reopening of 

operations following the closure of the vast 

majority of the business in March 2020, with 

COVID-19 Secure fully implemented 

•  Accelerated roll-out of the Transport Integration 

project against the backdrop of COVID-19, with 

successful implementation over approximately 

25% of the Company’s UK deliveries

•  Development of a KPI dashboard (operational 

toolkit)

•  Continue with the mitigating actions taken against the 

impact of COVID-19 which has made the business stronger 

(see page 19)

•  New OIP projects introduced and accelerated to more quickly 

realise cost base improvements and revenue benefits, 

helping mitigate against ongoing impact and consequences 

•  Refitting of existing trade counter sites under new ‘blueprint’, 

of COVID-19

and opening of new sites

•  Continue operating during any lockdown periods, subject to 

government guidance, while prioritising the safety and 

protection of people

•  Complete the consolidation of businesses into the Ipswich 

distribution centre enabling simplification of the network, and 

improved servicing of customers throughout the South East 

of England

•  Transport Integration project roll-out completed

Customers and 
Service

•  Continue to improve the customer service proposition through greater insight into the 

differing customer groups’ preferences and requirements.

•  Continue developing tailored propositions specific to each customer group in both the 

residential and commercial sectors.

•  Enhance e-commerce support for customers, including an improved transactional B2B 

website.

•  Comprehensive customer insight and segmentation 

work conducted, with output improving the service 

propositions

• 

Increased customer communications, and direct 

feedback and complaint mechanisms introduced

•  Enhanced e-commerce capabilities, including 

•  Expanding a dedicated key accounts team to better support 

and service larger customers

•  Continued development of e-commerce infrastructure to 

provide greater support for customers requiring more 

systems integration

•  Sales force effectiveness review to make activities more 

relaunched B2B websites with improved functionality

efficient and effective

Product and 
Expertise

Suppliers

•  Remain leaders in product knowledge and expertise, with improvements in sales force 

•  Launch of new ‘Unity’ range, an own-label range 

•  Review of niche products offering, and refreshing of 

development and CRM systems.

•  Enhance the product offering through increased product differentiation and exclusivity.
•  Grow sustainable product offerings and support recyclable products.

•  Build upon existing partnerships with suppliers through increased engagement and a shared 

value proposition.

•  Work with suppliers to improve production scheduling and buying.
•  Support suppliers in new product development and the marketing of innovative and 

sustainable products.

People, Communities 
and ESG

•  Continue to develop a positive workplace culture through colleague engagement, and embed a 

clear set of values and behaviours in the business.

•  Focus on the provision of a safe and inclusive working environment where everyone can fulfil 

their potential.

•  Reduce the Company’s direct environmental footprint including through transport efficiency 

initiatives and energy efficient technologies.

specifically for fitters

• 

Investment in the niche products brands team

•  Working with trade bodies on more sustainable product 

marketing activities

opportunities

•  Dedicated resource introduced, with new UK 

Buying Director implementing a more strategic 

group-level approach

• 

Increased the partnership approach and benefit to 

both parties, including through introducing 

product-specific tender processes

•  Successfully navigated Brexit with minimal 

disruption

•  Roll-out of joint business plans and product-specific tender 

processes which will increase the benefit to both the 

Company and supplier

•  Continue to work closely with suppliers to ensure minimal 

disruption to product flow from the EU following Brexit

•  Work in conjunction with suppliers, and all industry 

participants, to help address key industry issues of waste 

product and recyclability

Increased communication channels, and ‘culture capture’ 

• 

Implementation of ‘culture capture’ report 

• 

• 

exercise undertaken

Implementation of recommendations arising from an 

independent H&S review, and COVID-19 Secure fully 

implemented with ongoing support and advice

•  Accelerated roll-out of the Transport Integration project 

making meaningful progress in reducing the Company’s 

direct GHG emissions and contribution to climate change

recommendations, including launch of ‘MyHub’ engagement 

portal dedicated to providing communications, support, and 

recognition for employees

•  Complete recommendations arising from the independent 

H&S review

•  Completion of the roll-out of the Transport Integration 

project, and publication of an ESG Strategy Report

Industry Position

•  Grow leading position through improved performance and increased sales across all customer 

•  Broaden presence in the industry through growing in underweight product categories, 

customer groups and market segments.

•  Ongoing investment in the network and people to support future growth and the sustainability 

groups.

of the Company.

Operational 

Performance

and financial performance of the Company.

• 

Improve inventory management and product availability, while creating capacity for growth.

•  Continued collaboration between the Company’s businesses and greater network 

optimisation.

Headlam Group plc Annual Report and Accounts 2020

13

Strategic areas

Strategic objectives

2020 Progress

2021 Focus

•  Sustained recovery from initial impact of 

COVID-19 demonstrating the resilience of the 
business, and reflecting the swift mitigating 
actions taken

•  New state-of-the-art Ipswich regional distribution 
centre opened, with increased warehousing and 
order processing capacity, and a strategically 
important addition to the network

•  Plans finalised to enhance the existing trade 

counter network and expand the national footprint

•  Continue with the mitigating actions taken against the 

impact of COVID-19 which has made the business stronger 
(see page 19)

•  New OIP projects introduced and accelerated to more quickly 

realise cost base improvements and revenue benefits, 
helping mitigate against ongoing impact and consequences 
of COVID-19

•  Refitting of existing trade counter sites under new ‘blueprint’, 

and opening of new sites

•  Roll-out of the Operational Improvement Programme (‘OIP') to improve both the operational 

•  A carefully managed and demand-led reopening of 

•  Continue operating during any lockdown periods, subject to 

operations following the closure of the vast 
majority of the business in March 2020, with 
COVID-19 Secure fully implemented 

•  Accelerated roll-out of the Transport Integration 
project against the backdrop of COVID-19, with 
successful implementation over approximately 
25% of the Company’s UK deliveries

•  Development of a KPI dashboard (operational 

toolkit)

government guidance, while prioritising the safety and 
protection of people

•  Complete the consolidation of businesses into the Ipswich 

distribution centre enabling simplification of the network, and 
improved servicing of customers throughout the South East 
of England

•  Transport Integration project roll-out completed

Customers and 

Service

•  Continue to improve the customer service proposition through greater insight into the 

differing customer groups’ preferences and requirements.

•  Continue developing tailored propositions specific to each customer group in both the 

residential and commercial sectors.

•  Enhance e-commerce support for customers, including an improved transactional B2B 

website.

•  Comprehensive customer insight and segmentation 
work conducted, with output improving the service 
propositions
Increased customer communications, and direct 
feedback and complaint mechanisms introduced

• 

•  Enhanced e-commerce capabilities, including 

relaunched B2B websites with improved functionality

•  Expanding a dedicated key accounts team to better support 

and service larger customers

•  Continued development of e-commerce infrastructure to 
provide greater support for customers requiring more 
systems integration

•  Sales force effectiveness review to make activities more 

efficient and effective

Product and 

Expertise

Suppliers

•  Remain leaders in product knowledge and expertise, with improvements in sales force 

development and CRM systems.

•  Enhance the product offering through increased product differentiation and exclusivity.

•  Grow sustainable product offerings and support recyclable products.

•  Build upon existing partnerships with suppliers through increased engagement and a shared 

•  Work with suppliers to improve production scheduling and buying.

•  Support suppliers in new product development and the marketing of innovative and 

value proposition.

sustainable products.

People, Communities 

and ESG

•  Continue to develop a positive workplace culture through colleague engagement, and embed a 

clear set of values and behaviours in the business.

•  Focus on the provision of a safe and inclusive working environment where everyone can fulfil 

their potential.

•  Reduce the Company’s direct environmental footprint including through transport efficiency 

initiatives and energy efficient technologies.

•  Launch of new ‘Unity’ range, an own-label range 

specifically for fitters
Investment in the niche products brands team

• 

•  Dedicated resource introduced, with new UK 

• 

Buying Director implementing a more strategic 
group-level approach
Increased the partnership approach and benefit to 
both parties, including through introducing 
product-specific tender processes

•  Successfully navigated Brexit with minimal 

disruption

• 

• 

Increased communication channels, and ‘culture capture’ 
exercise undertaken
Implementation of recommendations arising from an 
independent H&S review, and COVID-19 Secure fully 
implemented with ongoing support and advice

•  Accelerated roll-out of the Transport Integration project 
making meaningful progress in reducing the Company’s 
direct GHG emissions and contribution to climate change

•  Review of niche products offering, and refreshing of 

marketing activities

•  Working with trade bodies on more sustainable product 

opportunities

•  Roll-out of joint business plans and product-specific tender 

processes which will increase the benefit to both the 
Company and supplier

•  Continue to work closely with suppliers to ensure minimal 
disruption to product flow from the EU following Brexit

•  Work in conjunction with suppliers, and all industry 

participants, to help address key industry issues of waste 
product and recyclability

• 

Implementation of ‘culture capture’ report 
recommendations, including launch of ‘MyHub’ engagement 
portal dedicated to providing communications, support, and 
recognition for employees

•  Complete recommendations arising from the independent 

H&S review

•  Completion of the roll-out of the Transport Integration 
project, and publication of an ESG Strategy Report

O
v
e
r
v
e
w

i

S
t
r
a
t
e
g
i
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

 
 
14

Headlam Group plc Annual Report and Accounts 2020

Business Model 

Headlam provides the 
distribution channel between 
suppliers and trade customers 
of floorcoverings.

What we do

Suppliers
We work with suppliers across the 
globe manufacturing a diverse range 
of floorcovering products, and 
provide them with an unparalleled 
route to market for their products.

Sales
Our extensive customer base  
spans both the residential and 
commercial sectors, with each of  
our businesses having their own  
trade brand and sales team to 
maximise customer reach.

Processing
Our ability to process a high volume 
of orders is enabled by our long-
established operations and 
processes, and material handling 
expertise.

Customer Service
Our service proposition is centred  
on supporting and assisting our 
customers’ growth, including through 
providing the broadest product 
offering, unparalleled product 
knowledge and next day delivery.

Delivery
Following years of considerable 
investment, we have an extensive 
distribution network across the UK 
and certain Continental Europe 
territories which enables next day 
delivery or collection. 

Headlam Group plc Annual Report and Accounts 2020

15

Creating value for:

Suppliers
Utilisation of an outsourced distribution 
channel enables suppliers to focus on 
manufacturing, benefit from sales expertise, 
and reduces the costs associated with 
distribution. 

Shareholders
Commitment to maintaining a strong  
balance sheet, investing in the business to 
optimise performance and growth, and 
providing income through dividend 
distribution.

Work in partnership with suppliers to increase 
supply chain efficiencies, including through 
improved production scheduling, buying and 
deliveries.

Uphold the highest levels of corporate 
governance alongside an increased focus on 
ESG strategy to enhance the long-term 
sustainability of the Company.

Customers
Help customers grow their businesses 
through frequent interaction with sales 
teams, marketing and technical support  
and the provision of credit. 

Cater to the customers’ specific service 
requirements, and provide next day delivery 
and trade counter collection which mitigates 
the need to hold stock.

Workforce
Enhanced engagement activities and 
workforce participation in the strategy and 
sustainability of the Company, and sharing 
in the financial success. 

Embedding values and behaviours into the 
culture of the Company to increase sense of 
teamwork, wellbeing and customer focus. 

O
v
e
r
v
e
w

i

S
t
r
a
t
e
g
i
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

 
 
16

Headlam Group plc Annual Report and Accounts 2020

Chief Executive’s Review

The Company’s financial performance 
in 2020 was pleasing given the backdrop 
created by COVID-19, demonstrating 
the resilience of the business, and much 
was achieved operationally despite the 
disruption caused

Steve Wilson  Chief Executive

Impact of Covid-19 Timeline

January

February

March

April

May

June

1 Jan - 24 March:  
Trading resilient and broadly in-line with prior year

1 April - 30 June:
Limited delivery services for essential products, followed by  
demand-led /phased approach to reopening of operations

24 March 
Non-essential 
retail 
businesses 
close

24 March:
Vast majority  
of operations 
closed following 
government 
guidance issued

Mid April:
Commenced a 
collection service 
for pre-ordered 
products in relation 
to essential works 

Late May:
All principal 
distribution  
centres reopen  
under COVID-19  
safe operating 
practises 

15 June:
Non-essential  
retail businesses 
reopen

19 June:
COVID-19 Secure  
fully implemented 
across the remainder 
of the group

Headlam Group plc Annual Report and Accounts 2020

17

2020 Financial Performance
The Group’s revenue profile during 2020 can be 
categorised into three parts. The first-quarter of the 
year evidenced consistency, being broadly in-line with 
the equivalent prior year period. The second-quarter 
was significantly impacted by the emergence of the 
COVID-19 pandemic, as detailed below, and the 
second-half was then characterised by a strong and 
sustained recovery to comparable 2019 levels. 

As a consequence, first-half revenue was down materially 
on the same period in the prior year, being 30.6% below. 
However, the recovered performance in the second-half 
led to total revenue for the year being only 15.3% below 
2019 at £609.2 million (2019: £719.2 million).

This pleasing performance, given the backdrop 
created by COVID-19, was principally due to: 

• 

• 

following the extensive closures during the 
second-quarter, the Company’s UK operations 
remaining open throughout the second-half of the 
year and during lockdown periods;
the responses and mitigating actions put in place, 
as described on page 19; and 

•  an exceptional performance from the UK 

residential sector in the second-half despite 
ongoing restrictions and lockdown periods.

UK revenue was down 17.3% on the year at £504.7 
million, with the second-half residential performance 
not able to fully recover its shortfall in the first-half, and 
the commercial sector being materially down for the 
whole year, albeit with an improvement in the second-
half. On the Continent, revenue for the collective four 
businesses was down only 4.1% on the year at £104.5 
million with robust performances in Switzerland and 
the Netherlands helping to offset weakness in France, 
which was subject to lockdown measures similar to the 
UK. Further detail on revenue and segmental 
performance is given in the Financial Review. 

Total underlying¹ profit before tax for the year was 
£15.9 million (2019: £39.5 million), representing a 
strong reversal from the £1.2 million underlying¹ loss 
before tax reported in the first-half. The Company has 
reported a statutory loss before tax of £17.1 million for 
the year (2019: £35.2 million profit). As highlighted in 
the September 2020 interim results announcement, 
this reflects a significant level of non-underlying items 
during the year, with the vast majority having arisen as 
a direct consequence of the impact of COVID-19 and 
being non-cash in nature. These items are fully 
detailed in the Financial Review. 

O
v
e
r
v
e
w

i

S
t
r
a
t
e
g
i
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

July

August

September

October

November

December

l

S
t
a
t
e
m
e
n
t
s

30 June -31 December:
Operations remained fully open during subsequent lockdown periods

30 June:
Operating 
at largely 
normalised 
operations

Beginning July: 
Elevated levels 
of product  
buying to 
satisfy 
customer  
demand

Mid July:
New Ipswich 
distribution centre 
opened following a 
COVID-19 related 
delay to plant 
and equipment 
commissioning

1 September:
South East 
network 
consolidation 
into Ipswich 
distribution 
centre 
announced

Mid September:
Roll-out of 
transport 
integration 
project in 
the 'North' 
accelerated 
against the 
backdrop of 
COVID-19

Early November: 
‘North’ 
transport 
integration 
completed, and 
B2B websites 
relaunch 
complete

31 December:
Total 2020 revenue 
down only 15.3% 
against prior year, 
compared to 30.6% 
down for H1 2020

¹    Underlying is before non-underlying items, which includes amortisation of acquired intangible assets, impairment of goodwill, acquisition related 

fees, movements in deferred and contingent consideration, finance costs on deferred and contingent consideration, business restructuring costs, 
and non-recurring pension costs in relation to guaranteed minimum pension equalisation.

 
 
18

Headlam Group plc Annual Report and Accounts 2020

Chief Executive’s Review continued

Strategy
Whilst COVID-19 has caused many disruptions and changes to 
operating practices, some temporary and others perhaps 
becoming the new normal, it has demonstrated the validity of the 
Company’s strategic aims and the associated developments to 
the business model. These strategic aims are centred around 
improvement, and increasing the success and sustainability of 
the business through:

•  broadening and growing in the industry;
• 
• 

improving operational and financial performance; and
investing in the business, people, and the customer service 
proposition.

A key enabler of the strategic aims is the OIP, with its progress 
described in detail in this review. Many of the projects also 
support the anticipated and accelerated changes brought about 
by COVID-19, including ongoing changes to customers ordering 
and interaction preferences, and the increased importance of 
communication and culture. 

Employee Wellbeing and Support
Throughout the period, the safety and protection of employees, 
customers and necessary visitors to sites has remained the 
Company’s absolute priority. Alongside being COVID-19 Secure, 
the Company has issued a COVID-19 Secure Pack detailing all the 
guidance for employees to follow as well as the support available, 
and this continues to be updated as necessary and used in 
conjunction with employee briefings and ongoing site audits. 
Furthermore, employees are now working from home where they 
are able to do so, and investment has been made in infrastructure 
to support the increased need for home-working.

In addition to protection and safety, the Company increased and 
improved its internal communications during the year. This was 
already being instigated following recommendations arising from 
a Culture Capture exercise undertaken before the impact of 
COVID-19, but was accelerated following its emergence. An 
important component of these improved communications is the 
‘MyHub’ engagement portal which is being launched during 
March 2021, and provides dedicated communications, support, 
and recognition for employees, and, importantly, features a 
specific ‘wellbeing’ section. 

Headlam Group plc Annual Report and Accounts 2020

19

Impact of COVID-19 and Mitigating Actions 

As previously detailed in the interim results 
announcement, below is a summary of the timeline 
of events, responses, and mitigating actions taken 
as a consequence of COVID-19:

•  The vast majority of the Company’s UK 

operations temporarily closed on 24 March 2020 
following the UK Government guidance issued. 
The Company then took a demand-led and 
phased approach to the reopening of its UK 
operations while becoming COVID-19 Secure, 
which was fully implemented in June 2020. By the 
end of the first-half, the Company was operating 
on a largely normalised basis.

•  Overheads were reduced and managed to 

materially lower levels following the impact of 
COVID-19. Strict centralised controls were put in 
place to ensure operating costs were aligned 
with the recovering revenue profile; product 
purchasing was limited to specific projects or 
orders; and non-essential operational and capital 
spend was deferred.

•  Certain projects forming part of the Operational 

Improvement Programme (‘OIP’) were 
accelerated to help more quickly realise revenue 
benefits and cost base improvements, and 
mitigate against potential COVID-19 related 
reduction in demand going forward. 

•  Other continuing actions include: COVID-19 

Secure strictly adhered to, enabling continuation 
of operations; more centralised approach to 
managing overheads and operating costs; 
improved contingency plans; new infrastructure 
in place, including to support increased working-
from-home; improvements to the trade counter 
network to support increased ‘click and collect’ 
activity; and product purchasing in-line with 
customer demand. 

Operational Improvement Programme 
(‘OIP’)
The primary projects of focus during 2020 
under the OIP were: 

•  Transport Integration focused around more 

effective delivery fleet utilisation;

•  Network Consolidation with the enabler 
being the opening of the new regional 
distribution centre in Ipswich;
Increased E-commerce Capabilities to better 
support customers; and 

• 

•  An enhanced Trade Counter Proposition to 

capture more revenue opportunity.

Against the backdrop of COVID-19, the 
Company took the opportunity to accelerate 
the roll-out of the Transport Integration project 
which centres around the elimination of 
duplicated delivery routes by different Company 
businesses, and enables an enhancement to 
customer service, improved operating and 
financial performance, and reduction in 
environmental impact through fewer vehicles 
needed to service individual areas. By the 
beginning of November 2020, the project had 
been successfully implemented over 
approximately 25% of the Company’s UK 
deliveries, and the roll-out will continue as 
planned in 2021 aligned with the network 
consolidation activity detailed below. Full 
national roll-out is on-track to be complete by 
early Q4 2021.

The new regional distribution centre in Ipswich 
opened in July 2020 after a COVID-19 related 
delay to the commissioning of plant and 
equipment. In September 2020, the Company 
was able to commence the employee 
engagement and operational activities relating 
to the planned consolidation of businesses and 
parts of the Company’s network into the centre 
during 2020 and the first-half of 2021. The 
consolidation which is enabling a simplification 
of the network, delivery of meaningful overhead 
and operating cost efficiencies, and improved 
service to customers throughout the South 
East of England is progressing to plan. Seven 
sites and / or businesses have already been 
consolidated into Ipswich, with the remaining 
one on-track to be complete by 30 June 2021. 

Together, the Network Consolidation and 
Transport Integration projects detailed above 
are expected to generate net cost savings in 
excess of £4 million per annum from 2022.

O
v
e
r
v
e
w

i

S
t
r
a
t
e
g
i
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

 
 
20

Headlam Group plc Annual Report and Accounts 2020

Chief Executive’s Review continued

Enhancing e-commerce capabilities was a focus in the year, and 
many of the improvements made have additionally helped 
support customers more effectively against the backdrop of 
COVID-19. One key activity was the relaunch of the B2B 
websites with improved functionality, making it easier for 
customers to place and track orders, and additionally advise on 
availability with their customers. Since their launch, there has 
been a material increase in the usage of the B2B websites and the 
number of orders being placed on-line. There was also ongoing 
development of e-commerce infrastructure to better support 
larger retailers who typically require more systems integration, 
and increased digitalisation of processes across the business 
including paperless invoicing. 

The Company has an established trade counter network of 53  
UK sites, which have been particularly beneficial since the 
impact of COVID-19 and able to support the increased need and 
preference for ‘click and collect’. During 2020, the Company 
finalised its plans to enhance the existing trade counter network 
and both develop and expand the national footprint, thereby 
allowing it to capture more revenue opportunity and reduce 
delivery costs through increased collections. The ‘blueprint’ 
format, established following customer insight work, will broaden 
the offering to all trade customers with flooring needs, and 
supports the Company’s strategic aim of broadening its 
customer base. By the end of 2021, it is anticipated that there will 
be 10 sites in the new ‘blueprint’. With an accelerating roll-out of 
the proposition from 2022, a national network of up to 90 sites is 
currently envisaged by 2025. 

Following extensive planning, two new key projects are now being 
launched this year. These alongside the other ongoing projects 
will help more quickly realise revenue benefits and cost base 
improvements, and increase the mitigation against potential 
reduction in demand due to the ongoing impact and 
consequences of COVID-19. 

The first project centres around Buying, and incorporates a more 
strategic group-level approach to product purchasing and 
ranging, and an increased partnership approach with suppliers. 
This will increase the benefit to both the Company and the 
supplier through improving supply chain efficiencies, including in 
the areas of production scheduling, buying and deliveries. The 
Company has already commenced joint business plans with 
suppliers and product-specific tender processes, which will be 
rolled-out. Alongside other benefits, these will reduce the 
number of SKUs and create warehouse capacity.

The second key project is Customer Focus, and follows from the 
outputs of the customer insight and segmentation work 
undertaken in 2020, with the resulting work-streams covering:

•  Sales Force Effectiveness;
•  Tailored Service Propositions to specific customer groups 

which will broaden the customer base; and 

•  Key Account Management of larger retailers and other 
customers such as housebuilders and contractors.

Collectively they will improve the customer service proposition, 
maximise revenue growth opportunities, and enable the 
Company’s customer-facing activities to become more efficient 
and effective. 

After all restructuring and delivery costs, and applying prudent 
revenue growth expectations given the COVID-19 backdrop, the 
OIP as a whole is anticipated to generate a net benefit in excess 
of £4 million in 2021, rising to over £8 million in 2022, with the 
ambition of achieving a 7.5% UK operating margin run-rate during 
2023 (unless exceptional or unforeseen circumstances prevail).

The Company has also commenced consultation on 
restructuring proposals this month to more effectively align 
overall headcount with the trading volumes experienced outside 
of the busier trading months when less resource is required to 
support operations. 

Dividend
As detailed in the Chairman’s Statement, given the recovered 
performance in the second-half of the year, the preservation of 
balance sheet strength supported by the mitigating actions, and 
confidence in future prospects underpinned by the OIP, the 
Company will be paying a nominal ordinary dividend of 2 pence 
per share in May 2021. Details of the payment, alongside the 
payment timetable for future dividends, are given in the Financial 
Review. 

Headlam Group plc Annual Report and Accounts 2020

21

O
v
e
r
v
e
w

i

S
t
r
a
t
e
g
i
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

Brexit and Purchasing
Pleasingly, and as a result of its preparatory 
work, the Company has continued to 
experience very limited disruption to product 
flow to-date from the EU following Brexit, and 
has continued to purchase product in-line with 
customer demand. Currently product 
purchases from suppliers in the EU account for 
approximately 57% of total purchases, UK 33%, 
and the rest of the world 10% (based on actual 
purchase prices from suppliers), with the 
Company having accounts with over 180 
suppliers.

Environmental, Social and Governance 
(‘ESG’) 
The Company has and is continuing to 
effectively address many key ESG issues, 
however, the publication of the ESG Strategy 
Report in May 2021 will allow an improved focus 
on, and measurement of, the Company’s 
progress in addressing its significant ESG-
related risks and opportunities. A Materiality 
Assessment, prepared in conjunction with a 
specialist ESG consultancy and following 
engagement with representatives from internal 
and external stakeholder groups, is detailed on 
page 38. Following on from the ESG Report’s 
publication, the Company will provide an update 
on progress on a bi-annual basis. 

Current Trading 
January and February are always typically the 
Company’s quietest trading months. Given 
lockdowns and non-essential retail businesses 
being closed across the majority of the 
Company’s operations during January and 
February 2021, trading was soft in those two 
months. The Company is looking forward to the 
busier months with the benefit of lockdown 
restrictions easing, retail businesses re-
opening, and the OIP improving performance 
and revenue growth opportunities.

Steve Wilson
Chief Executive
9 March 2021

 
 
22

Headlam Group plc Annual Report and Accounts 2020

Operational Improvement Programme

Overview 
During recent years, it became increasingly apparent that the 
performance of the Company would be improved by realigning 
the Company’s businesses towards a much more collaborative 
and unified approach, and underpinning this with the increased 
implementation of group-wide strategies.

This led to the instigation of various initiatives from 2017 initially 
aimed at improving margin, with a focus on remedying operating 
and cost inefficiencies that had built-up over the Company’s 
many years of operating and acquisitive growth strategy.

The first initiative launched in relation to pricing discipline across 
the group contributed to a subsequent return to historic gross 
margin levels. Other early initiatives included the introduction of 
new procurement processes aimed at reducing the cost base, 
including a group procurement approach to goods-not-for-resale 
and extension of vehicle leasing contracts.

Initiatives and projects have continued to be completed, 
progressed and new ones introduced expanding the scope of the 
improvement programme, with new capability and expertise 
brought into the business to support the evaluation and 
implementation of certain projects.

Some projects have necessitated planning and trialling phases 
before full implementation to enable proof of concept, 
quantification of potential benefits, and minimise any potential 
disruption to the business and customer service. Successful 
planning and trialling has already led to the roll-out of two material 
projects - inventory management and transport integration - with 
the former supporting improved working capital investment and 
inventory profile, and the latter generating significant cost savings.

Other projects have been dependent on considerable workforce 
engagement, cultural support and related events. The network 
consolidation project in the South East of England, which will  
lead to a meaningful simplification of the network during 2021  
and associated reduction in overhead and operating costs, was 
only able to commence following the new Ipswich distribution 
centre becoming operational in July 2020, and subsequent 
workforce consultation.

While the improvement programme was initially conceived to 
focus on efficiency and specific margin improvement, it has been 
considerably expanded since 2019 to compass additional projects 
focused on revenue enhancement and improvements to the 
customer service proposition. This followed comprehensive 
market research, and customer insight and segmentation work, 
which identified growth opportunities. These include the 
extension of channels to market and the tailoring of service 
propositions to specific customer groups. See more on page 11.

The Company will continue to disclose new projects as they 
progress through the analysis and planning stage, and currently 
has over 36 active projects forming part of the programme. Newer 
projects introduced in 2020 and 2021, running concurrently with 
existing projects, include an enhanced trade counter roll-out, and a 
more strategic group-level buying approach (see full detail in Chief 
Executive’s Review on page 16).

Through the ongoing implementation of the Operational 
Improvement Programme, it is the Company’s strategic objectives to: 

•  gain and grow market share; 
• 
•  enhance margin; 

improve the customer service proposition; and

with the ambition of achieving a 7.5% UK operating margin 
run-rate during 2023.

E-commerce Capabilities
Enhancing e-commerce capabilities was a focus in 2020, and 
into 2021. A key activity was the relaunched B2B websites 
with improved functionality, making it easier for customers 
to place and track orders, and advise on availability with their 
customers. Increased digitalisation of processes across the 
business was introduced, including paperless invoicing.  
An ongoing focus is the continued development of 
e-commerce infrastructure to provide greater support  
for customers, including larger retailers, who typically  
require more systems integration.

Network Consolidation
A consolidation of businesses and parts of the Company’s 
network into the new regional distribution centre in Ipswich 
is being completed in H1 2021. This will enable a 
simplification of the network, including through site 
closures, and create meaningful overhead and operating 
cost efficiencies. The Ipswich centre will improve service to 
customers throughout the South East of England through 
increased warehousing and order processing capacity, 
greater depth and breadth of product, and integrated 
delivery operations, whereby customers are not disrupted 
by potentially receiving multiple deliveries per day.

Headlam Group plc Annual Report and Accounts 2020

23

Timeline of progress

2017

Improvement  
programme initiated

2018

Initial contributions  
returning gross margin to 
historic levels

2019

2020

2021

Scope of programme  
enlarged to encompass  
revenue enhancement 
opportunities

Acceleration of certain  
projects against the  
backdrop of COVID-19,  
and opening of Ipswich

New projects introduced and 
accelerated with the ambition of 
achieving a 7.5% UK operating 
margin run-rate during 2023

•  More unified approach implemented 
across the Company’s businesses

•  Introduction of pricing discipline across 

the group

• 

 Reduction in the inventory aged profile

•  Warehouse reconfiguration to improve 

capacity and delivery efficiency

•  Group procurement approach to GNFR 

(goods-not-for-resale)

•  Extension of vehicle leasing contracts

• 

 Inventory management and automated 
stock reordering trials 

•  Planning of new regional distribution 
centre in Ipswich to enable network 
optimisation

•  Earlier stage contributions from the 
programme able to offset general 
non-employee related year-on-year 
inflationary pressures

•  Transport integration trial successfully 

completed in South Wales

• 

 Customer insight work commenced

•  Roll-out of inventory management 

complete

•  Network consolidation into Ipswich 

announced

•  Transport integration accelerated

•  Enhanced trade counter proposition 

developed

•  E-commerce capabilities enhanced, 
including B2B websites relaunched

•  Network consolidation complete

•  Full nationwide roll-out of transport 

integration complete

•  More strategic group-level approach to 

buying

•  Customer-facing workstreams, including 

key accounts focus

•  Roll-out of enhanced and expanded  
trade counter proposition begins

O
v
e
r
v
e
w

i

S
t
r
a
t
e
g
i
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

 
 
24

Headlam Group plc Annual Report and Accounts 2020

Financial Review

During the year, the Company was 
highly cash generative despite the 
initial impact of COVID-19, which 
in part reflects the actions taken to 
preserve Balance Sheet strength

Chris Payne  Chief Financial Officer

Capital expenditure

£15.4m

Mainly on the strategically important  
new Ipswich distribution centre

Cash increased

£27.0m

Reflecting highly cash generative nature 
despite impact of COVID-19

Nominal dividend

2pPayable on 28 May 2021 reflecting H2 2020 

recovery and future confidence

Headlam Group plc Annual Report and Accounts 2020

25

Revenue
As detailed in the Chief Executive’s Review, total revenue was 
down 15.3% at £609.2 million, with the UK down 17.3% and 
Continental Europe down 4.1% at £504.7 million and £104.5 
million respectively, and the UK accounting for 82.8% of total 
revenue in the year (2019: 84.8%).

accounted for an increased 70.2% of UK revenue (2019: 65.1%).
Continental Europe performed markedly better than the UK 
owing to less overall COVID-19 related restrictions. While 
commercial sector revenue declined by 9.4%, residential sector 
revenue was flat on the previous year and accounted for 58.4% of 
total Continental European revenue (2019: 56.0%).

Within the UK revenue performance, the residential sector 
declined by 10.8% and the commercial sector by 29.5%. 
However, this overall year performance masks the fact that the 
second-half represented a material improvement on the 
first-half in both sectors, with second-half UK residential revenue 
up 9.3% and commercial revenue down 20.9% compared with 
the second-half of 2019. In the year, the residential sector 

As a consequence of the above performances, the residential 
sector accounted for a much increased 68.2% of total revenue in 
the year (2019: 63.7%). 

Revenue for the year ended 31 December 2019
 UK 
 Continental Europe

Incremental items during the 12-month period to 31 December 2020
UK:
Like-for-like³
Changes in working days
Acquisitions

Continental Europe: 
Like-for-like³
Changes in working days
Translation effect

Total movement
Revenue for the year ended 31 December 2020
 UK
 Continental Europe

£M

%

£M

%

610.2
109.0

84.8
15.2

(115.5)
4.0
6.0

(7.5)
0.5
2.5

(18.9)
0.6
1.0

(6.9)
0.5
2.3

504.7
104.5

82.8
17.2

719.2

100.0

(105.5)

(17.3)

(4.5)

(110.0)

 (4.1)

 (15.3)

609.2

100.0

³   Like-for-like revenue is calculated based on constant currency from activities and businesses that made a full contribution in both the 2020 and 2019 periods, and is adjusted for any 

variances in working days.

Gross Margin
Gross margin reduced by 90 basis points in the year from 31.9% 
to 31.0%. Purchasing was deliberately limited following the 
impact of COVID-19, and the reduction in purchases in the year 
led to lower rebates being achieved through the tiered rebate 
agreements, which was not wholly offset by the benefit of the 
shift in product mix towards the higher margin residential sector.

Expenses
Underlying¹ distribution costs and administrative expenses 
totalled £171.0 million in the year (2019: £187.2 million), a 
reduction of £16.2 million on the prior year, which was supported 
by the Company’s swift actions to temporarily close operations 
in the second-quarter and manage variable costs to materially 
lower levels. The reduction is net of grants totalling £11.0 million 
claimed under governmental job retention schemes but this is 
partially offset by a £5.5 million increase in the provision for bad 
and doubtful debts.

¹    Underlying is before non-underlying items, which includes amortisation of acquired intangible assets, impairment of goodwill, acquisition related fees, movements 

in deferred and contingent consideration, finance costs on deferred and contingent consideration, business restructuring costs, and non-recurring pension costs in 
relation to guaranteed minimum pension equalisation.

O
v
e
r
v
e
w

i

S
t
r
a
t
e
g
i
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

 
 
26

Headlam Group plc Annual Report and Accounts 2020

Financial Review continued

The reduction in expenses could have been greater but for the 
Company paying its furloughed UK workforce an enhanced form 
of the Government’s Job Retention Scheme (‘Scheme’) during 
the year. A total of 93% of the Company’s UK workforce were 
initially furloughed following the March 2020 closures, and 
employees were subsequently brought back into the business as 
soon as demand and re-opening in a COVID-19 safe manner 
would allow. By mid-July 2020, less than 10% of the workforce 
were still furloughed, with the last few employees leaving the 
Scheme in October 2020.

As noted previously, the Company provided for bad and doubtful 
debts at a higher rate as a result of the perceived higher risk given 
the economic environment, particularly with respect to the 
oldest debts being held. The resulting charge equates to 1.1% of 
total revenue in the year (2019: 0.2%), although cash collections 
exceeded expectations following the impact of COVID-19.
Costs were incurred in the year in support of the OIP, mostly in 
relation to the Network Consolidation and Transport Integration 
projects which together are expected to generate net cost 
savings in excess of £4 million per annum from 2022.

Underlying¹ distribution costs and administrative expenses 
expressed as a proportion of revenue were 28.1% (2019: 26.0%). 
Whilst variable costs were reduced significantly in the year, a high 
proportion of the cost base is fixed, particularly within 
administrative expenses. The relative proportions of underlying¹ 
distribution costs and administrative expenses as a percentage 
of total underlying¹ expenses were 70.9% and 29.1%, respectively 
(2019: 72.5% and 27.5%). 

Non-underlying items
As indicated within the interim results announcement, there was 
a significant level of non-underlying items in the year. Non-
underlying items before tax totalled £33.0 million during the year 
(2019: £4.3 million) and primarily relate to goodwill impairment 
charges, non-cash in nature, and which occurred as a direct 
consequence of the impact of COVID-19 on both current and 
forecast trading. The below table details the individual non-
underlying items:

Non-underlying items
Goodwill impairment
Amortisation of intangibles
Movements and finance costs for deferred and contingent consideration

Non-underlying non-cash items

Acquisitions related fees
Business restructuring costs
GMP equalisation

Non-underlying cash items

Non-underlying items before tax

2020 
£M

28.0
1.6
–

29.6

0.7
2.4
0.3

3.4

33.0

2019 
£M

2.1
1.4
0.1

3.6

0.7
–
–

0.7

4.3

£20.9 million of the total £28.0 million goodwill impairment is in 
relation to Domus, and represents a full write-down of the 
remaining residual goodwill following its acquisition in 2017. 
Domus’ reliance on larger scale projects with long-lead times, 
predominately in the London area, causes its financial 
performance to be highly sensitive to prolonged recessionary 
market backdrops which result in delays and cancellations to 
projects, and means the recovery cycle can take longer. As 
previously announced, a restructuring was undertaken at Domus 
in 2020 to more align its cost base to its revenue profile.

£1.9 million of the total £2.4 million business restructuring costs 
relate directly to the Network Consolidation activity under the 
OIP, with £0.2 million relating to the Transport Integration project 
also under the OIP.

Operating Profit and Profit Before Tax
The Company has reported an underlying¹ operating profit of 
£17.9 million (2019: £42.2 million) and, in-line with the guidance 
given within the January 2021 Pre-close Trading Update 
announcement, the Company has reported an underlying¹ profit 
before tax of £15.9 million (2019: £39.5 million). After including 
the non-underlying items above, this gives a statutory operating 
loss of £15.0 million (2019: £38.3 million profit) and a statutory 
loss before tax of £17.1 million (2019: £35.2 million profit).

¹    Underlying is before non-underlying items, which includes amortisation of acquired intangible assets, impairment of goodwill, acquisition related fees, movements in deferred and 

contingent consideration, finance costs on deferred and contingent consideration, business restructuring costs, and non-recurring pension costs in relation to guaranteed minimum 
pension equalisation. Total distribution costs and administrative expenses for the year ended 31 December 2020 were £203.6 million (2019: £191.1 million).

Headlam Group plc Annual Report and Accounts 2020

27

Operating profit 2019
 Gross margin movement in 2020:
Expense changes
 Volume
 Furlough grants
 Bad debt provision
 People costs (including bonuses)
 Effect of acquisitions
 Other

Total decrease

Operating profit/(loss) 2020

Underlying 
£M

Non-underlying 
£M

42.2
(40.5)

4.1
11.0
(5.5)
5.5
(1.4)
2.5

(24.3)

17.9

(3.9)
–

–
–
–
–
–
(29.0)

(29.0)

(32.9)

Total 
£M

38.3
(40.5)

4.1
11.0
(5.5)
5.5
(1.4)
(26.5)

(53.3)

(15.0)

Tax
The underlying¹ effective tax rate for 2020 was 24.5% (2019: 
17.4%) which is higher than the headline rate of corporation tax in 
the UK of 19.0%. The difference is largely due to the impact of 
the change in UK rate applied to the net deferred tax liability from 
17% in 2019 to 19% in the current year, following the reversal of 
the previously enacted rate reduction by the UK Government. 

The Company is committed to being fully compliant with the 
relevant tax laws and compliance obligations regarding the filing 
of tax returns, payment and collection of tax. The Company 
maintains an open relationship with HM Revenue & Customs and 
currently operates within a level of tax compliance risk that is 
rated as ‘low’. 

Dividend
The declared nominal ordinary dividend of 2 pence per share will 
be payable on 28 May 2021 to shareholders on the register as at 
7 May 2021, and equates to a cash outflow of £1.7 million.

As referenced in the January 2021 Pre-close Trading Update, the 
Company has also taken the opportunity to accelerate its 
dividend payment timetable so that final and interim dividends 
are paid to shareholders in a shorter timescale, namely:

O
v
e
r
v
e
w

i

S
t
r
a
t
e
g
i
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

Ordinary Dividend

Declared / Proposed

Approval

March

AGM by shareholders in May

Payable

May

September

Board in August

November

Final (in respect of 12 months 
ended 31 December)
Interim (in respect of six months 
ended 30 June)

Capital Expenditure and Investments
Total capital expenditure in the year was £15.4 million (2019: 
£18.3 million), with the main component being spend of £9.7 
million on the new Ipswich regional distribution centre (2019: 
£15.5 million), which was completed just under budget at a total 
of £25.7 million. Depreciation on the Ipswich centre commenced 
in August 2020. 

¹    Underlying is before non-underlying items, which includes amortisation of acquired intangible assets, impairment of goodwill, acquisition related fees, movements 

in deferred and contingent consideration, finance costs on deferred and contingent consideration, business restructuring costs, and non-recurring pension costs in 
relation to guaranteed minimum pension equalisation.

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

 
 
28

Headlam Group plc Annual Report and Accounts 2020

Financial Review continued

Cash Flows and Banking Facilities
During the year, the Company was highly cash generative despite the initial impact of COVID-19, with an increase in cash of £27.0 
million (2019: £10.2 million decrease) which in part reflects the actions taken to preserve Balance Sheet strength.

Cash flows from operating activities
EBITDA
Change in inventories
Change in receivables
Change in payables
Share-based payments and profit on sale of PPE

Cash generated from the operations
Interest and Tax
Capital investment
Lease payments
Dividends
Other

Net cash flows

2020 
£M

37.0
15.3
23.2
(4.8)
–

70.7
(8.2)
(15.0)
(15.7)
(6.3)
1.5

27.0

2019 
£M

62.5
(0.6)
(4.7)
(2.0)
0.7

55.9
(10.8)
(15.8)
(14.9)
(20.9)
(3.7)

(10.2)

Working capital movements generated a cash inflow of £33.7 
million (2019: £7.3 million outflow), largely due to deferred VAT 
and a reduction in product purchasing. In-line with the focus on 
cash management, the Company limited product purchasing to 
specific projects or orders from March 2020 through to June 
2020, leading to lower stock levels, and prioritised utilising its 
existing inventory to satisfy demand. This led to a reduction in 
the inventory position from £132.4 million as at 31 December 
2019 to £119.7 million as at 30 June 2020, with the benefits of a 
reduction in duplications and slow-moving stock across the 
network, and increased warehousing capacity for fast-moving 
products. From July 2020 the Company elevated its purchasing 
levels in-line with demand and ended the year with inventory of 
£118.5 million. There was an overall cash inflow for 2020 from a 
decrease in inventories of £15.3 million, inclusive of the one 
acquisition in the year and exchange rate movements. 

Cash collections exceeded expectations, resulting in a £23.2 
million cash inflow from trade and other receivables for 2020, 
partially offset by a £4.8 million cash outflow from a reduction in 
trade and other payables. 

As shown in the table above, the other main drivers of cash flow 
movements during the year were interest and tax, capital 
investment and lease payments. The cash outflow in respect of 
dividends relates to the 2019 interim dividend which was paid in 
January 2020. The proposed 2019 final dividend of 17.45 pence 
was suspended following the impact of COVID-19, and would 
have totalled £14.6 million payable in July 2020. 

As at 31 December 2020, the Company had a net funds position 
(excluding lease liabilities) of £51.6 million (2019: £27.0 million), 
which included the benefit of £12.0 million of deferred VAT, 
payable by 31 March 2021.

Cash at bank and in hand
Debt due within one year
Debt due after one year

Net funds excluding lease liabilities

Lease liabilities

Net (debt)/funds

At
1 January 2020
£M

Non-cash
Items
£M

Cash flows
£M

Foreign
exchange
movements
£M

At
31 December
2020
£M

33.4
(0.2)
(6.2)

27.0

(44.6)

(17.6)

–
–
–

–

(14.3)

(14.3)

27.0
(1.8)
(0.6)

24.6

15.7

40.3

0.4
–
(0.4)

–

(0.1)

(0.1)

60.8
(2.0)
(7.2)

51.6

(43.3)

8.3

Reflecting the strong cash flow from operations upon the return 
to more normalised operations in the second-half, average net 
debt² for the year was £8.6 million (2019: £3.3 million), a material 
reduction on the first-half average net debt² of £35.3 million.

2  Average net debt is calculated by aggregating the net debt position, excluding the impact of IFRS 16 ‘Leases’, for each business day and dividing by the total number of business days. 

Headlam Group plc Annual Report and Accounts 2020

29

Based on the results from these scenarios, and having 
considered the available mitigating actions, the Board can have a 
reasonable expectation that the Company will be able to 
continue in operation and meet its liabilities as they fall due over 
the three-year period of this assessment. In particular, the Board 
believes there are reasonable grounds for stating that the 
Company has adequate resources to continue in operational 
existence for a period no shorter than twelve months from the 
date of this Financial Review, and it is appropriate to adopt the 
going concern basis in preparing the Company’s Financial 
Statements.

Chris Payne
Chief Financial Officer
9 March 2021

O
v
e
r
v
e
w

i

S
t
r
a
t
e
g
i
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

As at 31 December 2020, the Company had total banking 
facilities available of £110.3 million, of which £102.8 million  
was undrawn. 

During the year, the Company agreed revised covenant tests with 
its two principal UK banks, Barclays Bank PLC and HSBC Bank Plc, 
on the existing facilities which run to 30 April 2023, for both the 
30 June 2020 and 31 December 2020 period-ends. The revised 
covenant tests for 31 December 2020 were positive annual 
underlying1 EBITDA and maximum net debt of £45.0 million, both 
of which were complied with. The original leverage and interest 
cover covenants, agreed in August 2019, were reverted to from 
1 January 2021. 

Viability and Going Concern 
Updated principal risks and uncertainties, to those published in 
the 2019 Annual Report and Accounts, are detailed on page 32. 
The events of the year resulted in one new Principal Risk and 
updates to the Board’s assessment of the level of risk for certain 
of the Principal Risks detailed within the 2019 Annual Report and 
Accounts. 

The Board reviewed the Company’s resilience to the principal 
risks and uncertainties by considering stress testing forecasts 
through adverse scenarios including (A) a reduction in market 
demand whilst there is ongoing inflationary fixed cost pressure; 
and (B) an economic crisis similar to that experienced in 2008, 
both modelled over a three-year period from 1 January 2021. 
The testing indicated that the Company would be able to operate 
within its current facilities and meet its financial covenants in 
both scenarios. 

A further, less likely, more severe scenario was also considered, 
where the Company experiences a reduction in revenue, behind 
plan by 16% in 2021. In this scenario, the Company would be able 
to operate within its current facilities and meet its financial 
covenants. However, should the reduction in revenue be greater 
than this, the Board would need to take mitigating actions to 
remain within its banking covenants. 

Mitigating actions, which are within the management’s control, 
include a reduction in the cost base to better align it with market 
demand and revenue performance. These actions are not 
included in any of the scenarios modelled. As at 31 December 
2020, the Company had a net funds position excluding lease 
liabilities of £51.6 million and had total banking facilities available 
of £110.3 million, of which £102.8 million was undrawn. 
The Board was, therefore, comfortable that the Company would 
maintain resilience in the event such scenarios occurred and 
concluded that there was a reasonable expectation that the 
Company would continue to operate and meet its liabilities over a 
three-year period. 

¹    Underlying is before non-underlying items, which includes amortisation of acquired intangible assets, impairment of goodwill, acquisition related fees, movements 
in deferred and contingent consideration, finance costs on deferred and contingent consideration, business restructuring costs, and non-recurring pension costs 
in relation to guaranteed minimum pension equalisation.

 
 
30

Headlam Group plc Annual Report and Accounts 2020

Key Performance Indicators 
The Board believes these Key Performance Indicators (’KPIs’) provide a comprehensive 
and relevant list of measurements with which to assess the Company’s financial, 
operational and social performance towards the achievement of its strategy.

Financial

Measurement

Why it’s important

Performance 
(3 years)

Initiatives and actions 
for improvement

Like-for-like*  
revenue 
growth

Year-on-year revenue 
growth as a % adjusted 
to normalise currency, 
businesses making a full 
year’s contribution, and 
consistent working days

Allows a consistent measure of 
year-on-year performance

0.7

(3.8)

(16.3)

Organic growth focus for 
regional businesses and 
universal product coverage.

Gross profit  
margin

Measured as a % 
of revenue

Shows the effectiveness of gross 
profit generation from revenue

2018 2019 2020

32.3 31.9

31.0

Ongoing pricing discipline, 
and product expansion.

Underlying**  
selling,  
general and 
administrative 
(’SG&A’) costs

Underlying**  
operating  
profit margin

Statutory 
basic (loss)/
earnings  
per share 
(’EPS’)

Return on 
capital 
employed  
(’ROCE’)

Cash 
generated 
from 
operations

Measured as a % 
of revenue

Shows how effective the 
Company is at converting gross 
profit into operating profit.

26.1 26.0

28.1

Cost control to ensure increases 
remain below revenue growth.

2018 2019 2020

Measured as a % 
of revenue

Shows the effectiveness of 
sustainable operating profit 
generation from revenue

2018 2019 2020
***

6.2

5.9

2.9

2018 2019 2020
***

Ongoing operational improvement 
programme to improve operating 
performance, the customer 
service proposition and margin.

Profit after tax divided 
by average weighted 
number of shares

Demonstrates the level of 
profit per share attributable 
to the shareholders

40.0

34.0

In-line with statutory 
profit performance.

Measured as EBIT as a 
% of capital employed

Demonstrates the relative 
level of profit generated by 
the capital employed

Measured as a % of 
statutory operating profit

Cash conversion measures 
the success of the Company 
in converting operating profit 
(measured as EBITDA) to cash, 
which underpins the quality of 
the Company’s earnings and 
reflects the effectiveness of 
working capital management

(24.2)

2018 2019 2020
***

23.2

20.3

9.3

2018 2019 2020
***

121

146

(605)

2018 2019 2020
***

May be offset in the short-term 
by infrastructure investment, 
for example recent investment 
on the new Ipswich regional 
distribution centre.

Should typically be held 
above 90% to ensure profit 
growth is cash generative.It is 
anticipated that improvements 
in inventory turn (see KPI) will 
also lead to improvements 
in cash conversion %.

Headlam Group plc Annual Report and Accounts 2020

31

Non-financial

Measurement

Why it’s important

Performance 
(3 years)

Initiatives and actions 
for improvement

Inventory turn Annual ratio measured 
by comparing cost of 
goods sold during the 
financial period with the 
average annual inventory 
level (using averaged 
data points at 1 January, 
30 June and 31 December)

A higher inventory turn is an 
indicator of efficient revenue 
generation, reduced risk of 
inventory obsolescence and 
more effective utilisation of 
distribution centre capacity

3.6x

3.6x

3.4x

2018 2019 2020

Employee  
retention

Reportable  
incidents  
(’RIDDOR  
Reports’)

Retention measures the 
ability to retain employees 
in the current year 
compared with previous 
years. Measured as a 
percentage of employees 
retained in the Company 
between 1 January 
and 31 December

Reporting of Injuries, 
Diseases and Dangerous 
Occurrences Regulations 
2013. These regulations 
require employers, the 
self-employed and those 
in control of premises 
to report specified 
workplace incidents

Retention demonstrates the 
Company’s ability to retain 
employees. The Company’s 
medium-term objective is to 
further develop a cultural ethos 
which attracts and retains the 
best talent in order to ensure 
valuable workforce knowledge is 
retained to support delivery of the 
strategic objectives and reduce 
the substantial costs involved in 
hiring and training employees

By measuring reportable injuries, 
it is possible to benchmark and 
identify any deficiencies in the 
Company’s processes, allowing 
continuous improvement in 
health and safety standards 

76

72

82

2018 2019 2020

23

18

12

2018 2019 2020

Recycled  
packaging

Deliveries  
per 
commercial 
vehicle ****

Use of recycled polythene 
for protective plastic 
packaging needs across 
the Company’s UK 
locations. Measured as 
% of the Company’s total 
UK volume per annum

Average deliveries per 
commercial vehicle per day 
in area following transport 
integration project 
implementation, against 
2019 all deliveries average

Protective plastic packaging is one 
of the main areas of waste arising 
from the Company’s operations. 
By utilising recycled polythene, 
the Company mitigates its 
impact on the environment

The transport integration 
project results in more deliveries 
per commercial vehicle which 
reduces the Company’s impact 
on the environment through 
a reduced number of vehicles 
needed to serve local areas, 
and an overall reduction in fuel 
consumption and CO2 emissions. 

96

86

69

2018 2019 2020

16

12

2019 2020

Automated stock reordering 
system utilised across all sites. 
Product purchasing more aligned 
to customer demand, with focus 
on fastest-moving products.

Move strategic group-level 
approach to product purchasing 
and ranging, including joint business 
plans with suppliers and product-
specific tendering processes. This 
will reduce the number of SKUs 
and improve inventory turn.

Continue building on the activities 
in the areas of workforce 
engagement and development 
of a positive workplace culture. 
Identify future skills gaps and 
implement learning strategies.

Completion and embedding of 
all recommendations arising 
from an independent review of 
health and safety management 
arrangements, with regular 
compliance assessment visits 
by the in-house H&S team.

Thorough investigation of all 
incidents, and any necessary 
corrective action taken as quickly 
as possible. Followed by a group-
wide communication or ‘tool 
box talk’, a communication tool 
used to highlighted any lessons-
learnt following an incident.

Group procurement initiative in 
place for all UK sites to be using 
regranulated polythene packaging 
manufactured from 100% recycled 
polythene (machinery permitting).

Ongoing roll-out of the 
transport integration project 
under the Operational 
Improvement Programme.

* 

** 

Like-for-like revenue is calculated based on constant currency from activities and 
businesses that made a full contribution in both the 2020 and 2019 periods, and is 
adjusted for any variances in working days.
Underlying is before non-underlying items, which includes amortisation of acquired 
intangible assets, impairment of goodwill, acquisitions related fees, movements in 
deferred and contingent consideration, finance costs on deferred and contingent 
consideration, business restructuring costs, and non-recurring pension costs in 
relation to guaranteed minimum pension equalisation.

*** 

Impacted by the adoption of IFRS 16 in 2019. As the Company adopted the modified 
retrospective approach, there has been no restatement of the comparatives for the 
2018 reporting period.

****  This KPI is an update to the previous year’s KPI of ‘Customer orders per commercial 

vehicle’, as deliveries is now deemed a more appropriate measure of performance.

O
v
e
r
v
e
w

i

S
t
r
a
t
e
g
i
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

 
 
32

Headlam Group plc Annual Report and Accounts 2020

Principal Risks and Uncertainties
During the year the Board 
carried out a robust 
assessment of the emerging 
and principal risks facing the 
Company

Risk Heat Map

High

d
o
o
h

i
l

e
k
L

i

Low

Impact

1  Market demand
2  Competitor risk
3 
4  People
5  Health and safety

 IT resilience and cyber security

1

2

9

3

5

8

7

4

6

High

= 2019

= 2020

= New Risk

6  Supply chain (incorporating Brexit)
7  Legislation and regulation
8  Environmental
9  Change and decision making

Overview
During the year the Board carried out a robust
assessment of the emerging and principal risks 
facing the Company, including those that would 
threaten its business model, future 
performance, solvency or liquidity.

Summarised here are the Principal Risks, not in 
order of significance, which the Board considers 
could have a material impact on the Company’s 
reputation, operations or financial 
performance.

The events of the year have resulted in one new 
Principal Risk and updates to the Board’s 
assessment of the level of risk for certain of the 
Principal Risks detailed within the 2019 Annual 
Report and Accounts. No Principal Risk from the 
prior year has been deleted.

Risk Governance
The Board has overall responsibility for the 
Company’s system of risk management and 
internal control, and for reviewing its 
effectiveness, and is supported in this regard by 
the Audit Committee and the Executive Risk 
Committee.

The Executive Risk Committee meets quarterly 
to assess the centralised risk register and 
undertake continual identification of risks. 
During 2020, the Executive Risk Committee 
transitioned to reporting its activities directly 
into the Audit Committee, providing supporting 
information for the Audit Committee’s risk 
management discussions. Setting risk appetite 
and monitoring of the Company’s Principal Risks 
is performed by the Board. In-line with good 
governance, the Board carries out an 
assessment of the Company’s Principal Risks 
and Uncertainties, and identifies any emerging 
risks, at least annually.

The Audit Committee, on behalf of the Board, 
also monitors the Company’s system of risk 
management and internal control and conducts 
a review of its effectiveness at least once a year.

6531Headlam Group plc Annual Report and Accounts 2020

33

Area of risk

Potential impact 

Mitigating actions

Risk  
change

Market demand

1

Market demand for products 
supplied by the Company is 
typically influenced by economic 
conditions and consumer 
and business confidence.

COVID-19 has caused a global 
economic downturn and 
recessionary environments in 
the Company’s countries of 
operations which is likely to have 
an impact on market demand 
for an unknown duration.

It is also anticipated that there will be 
likely ongoing changes to customer 
ordering and interaction preferences 
as a result of COVID-19 which the 
Company will need to respond to.

Competitor risk

2

The emergence of a competitor 
or market disruptor with a strong 
business model could undermine 
the Company’s growth and 
financial performance.

3

IT resilience and  
cyber security

Given it’s importance, any 
prolonged system failure has 
the potential to adversely affect 
business performance. COVID-19 
highlighted some resourcing capacity 
restraints, and lack of flexibility of 
the existing IT infrastructure in 
areas such as telephone systems 
and remote working capabilities. 

People

4

An inadequate pool of suitably 
qualified and motivated 
people can disrupt business 
development, customer service 
and undermine the Company’s 
ability to deliver on its strategy. 

The Company closely monitors market activity on a daily basis at 
both an individual business and Company level. This visibility allows 
the Company to take prompt action in response, including in the 
areas of sales activity, inventory position, and cash management.

One of the Company’s strategic objectives is to 
broaden its presence in the industry through growing 
in underweight product categories, customer groups 
and market segments which will allow it to capture an 
increased proportion of overall market demand.

The Company has implemented and / or accelerated certain 
projects under its Operational Improvement Programme 
which has been designed to make the business more customer 
focused and operationally efficient to both increase revenue 
and enhance margin. Additionally, some of these projects 
support the likely ongoing changes to customer ordering 
and interaction preferences as a result of COVID-19.

Increased use of customer insight surveys and focus groups 
to ensure the Company’s offering remains competitive.

The Company seeks to sustain its competitive position by 
maintaining close relationships with its supplier and customer 
base, and providing a market-leading service. The Company 
seeks to improve its market-leading position through: 
continued investment in management, facilities and systems; 
the broadest product offering; a knowledgeable selling 
resource; increased customer insight and tailored service 
propositions; and efficient material handling and logistics.

Some critical aspects of the Company’s ongoing IT investment 
plan were accelerated during the year, including a replacement 
phone system which supports video conferencing. New 
infrastructure was built to support additional working-from-
home, and working-from-home kits supplied to colleagues.

An independent security assessment of IT systems, including 
penetration testing, is conducted every three years, with all 
previous recommendations actioned and the next audit to take 
place in 2021, and penetration testing moving to annual from 
2021. All critical servers have 24-hour Alert Logic monitoring, 
and all servers and PCs the latest antivirus software.

Implementing recommendations following a 
cyber security incident in November 2020.

The Company continues to build on its activities in the 
areas of workforce engagement, wellbeing support, and 
development of a positive workplace culture (see page 41).

Recruitment, training and development are aimed at 
ensuring the Company has suitably skilled and qualified 
people to meet the current and future operational 
needs of its businesses. The Company additionally 
has retention and succession plans in place.

Increasing

Decreasing

Unchanged

O
v
e
r
v
e
w

i

S
t
r
a
t
e
g
i
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

 
 
 
34

Headlam Group plc Annual Report and Accounts 2020

Principal Risks and Uncertainties continued

Area of Risk 

Potential impact 

Mitigating actions

Risk  
change

5

Health and 
safety

If the Company were to breach health 
and safety laws and/or regulations it 
could have a material adverse affect 
on reputation, business performance 
and the welfare of its people. 

COVID-19 has introduced 
a considerable new risk to 
keeping people healthy and 
safe in the workplace.

6

Supply chain 
(incorporating 
Brexit)

The Company operates an
international supply chain, with
purchases made across EU borders.

Brexit has increased administration, 
tariffs and the likelihood of extended
supply chain timelines which may 
affect the Company’s ability to 
service customers in a timely manner.

Legislation 
and regulation

Environmental

7

8

Failure to comply could cause 
reputational harm and lead 
to serious civil or criminal 
proceedings, causing disruption 
to the Company’s operations 
and leading to financial loss.

Ineffective response and 
management of the Company’s 
and overall industry’s impact on the 
environment and climate change 
could lead to: accelerating climate 
change; reputational damage; loss 
of stakeholder support; reduced 
demand for products and financial 
performance; and financial penalties. 

COVID-19 Secure was fully implemented throughout the 
Company’s network, with strict social distancing rules, 
use of PPE, and hand hygiene measures being applied. 

The risks and control measures associated with COVID-19 / 
COVID-19 Secure have been incorporated into the Company’s 
Health and Safety Policies and Procedures. All employees 
completed a COVID-19 Secure induction, and colleagues 
are working from home where they are able to do so.

Health and Safety is a standing agenda item at Board 
Meetings. The Company has continued implementing the 
recommendations arising from a commissioned independent 
audit, and enhancing cultural awareness throughout 
the organisation including through its dedicated health 
and safety team (see Health and Safety on page 44).

The Company has long-standing partnerships with a 
diverse supplier base across the globe including outside 
the EU, and low supplier concentration. Additionally, the 
Company typically holds a significant inventory position 
which would fulfill customer demand for a relatively 
long duration if there were supply chain issues.

Delivered Duty Paid (‘DDP') terms were agreed 
over a larger proportion of COGs imports from the 
EU ahead of Brexit, and actions and processes put 
in place to ensure continuity of deliveries. 

Very limited disruption experienced to-date to 
product flow from the EU following Brexit.

The Company manages its obligations through a framework 
of policies and procedures and, where appropriate, 
engages the services of competent third-party advisers. 
(See Corporate Governance Report on page 56).

The Company is already taking a number of concerted 
actions to reduce its contribution to Greenhouse Gas 
(‘GHG’) emissions and climate change (see Environment 
on page 46), and engages the services of two specialist 
consultancies to support its strategy work and 
reporting in relation to its environmental impact.

A newly published Materiality Assessment has identified 
the Company’s most significant ESG-related risks 
and opportunities (see page 38). An ESG Strategy 
Report due to be published in May 2021 will detail the 
Company’s approach to addressing these risks and 
opportunities, and disclose a set of KPIs and metrics 
to allow measurement of progress in this regard. 

The Company will be disclosing its Scope 3 GHG emissions 
for the first time, in accordance with the GHG Protocol 
guidance, at the same time as the ESG Strategy Report. 
This process will support the Company in accelerating its 
work with suppliers to improve supply chain efficiencies 
and promote more sustainable products.

Increasing

Decreasing

Unchanged

Headlam Group plc Annual Report and Accounts 2020

35

Risk  
change

New

Area of Risk 

Potential impact 

Mitigating actions

9

Change and 
decision making

The impact of COVID-19 during 
the year required the Company to 
make a number of material decisions 
in a limited timeframe, including 
the closure of the vast majority of 
its operations in March 2020.

During the year a number of projects 
forming part of the Operational 
Improvement Programme were 
implemented and / or accelerated.
This increased the level of 
change and decision making in 
the organisation which must be 
sustained without impact on 
underlying business performance. 

Bi-weekly ‘COVID-19 Response’ meetings were 
introduced following the first national UK lockdown 
to consider all areas of actions being undertaken. 

The Company’s operations were fully reopened by 
July 2020, and remained open for the remainder of 
the year and during following lockdown periods.

Following the initial impact of COVID-19, Board Meetings 
were instigated at least fortnightly for the Board to conduct 
a robust assessment of actions undertaken, and were 
subsequently held more regularly throughout the year.

Increased project management and Board oversight 
of the projects under the Operational Improvement 
Plan were put in place. Regular communications were 
made to stakeholder groups regarding proposed 
and implemented changes to operations. 

O
v
e
r
v
e
w

i

S
t
r
a
t
e
g
i
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

 
 
36

Headlam Group plc Annual Report and Accounts 2020

Viability Statement

Background 
Provision 1 in-line with Principle C of the UK Corporate Governance 
Code 2018 requires the Board to assess the risks to the 
sustainability of the business model and delivery of strategy, and 
whether these have been considered and addressed. This 
statement sets out, in overview, that assessment.

A period of three years, to 31 December 2023, was chosen for the 
purpose of the viability assessment as this represents Headlam’s 
three-year rolling strategy plan normally used to evaluate liquidity. 
This period also allows for modelling of capital investments 
planned during the timeframe. 

Sensitivity Analysis 
Reporting on the Group’s viability requires the Board to consider those 
principal risks that could impair the solvency and liquidity of the Group. 
In order to determine those risks, the Board considered the groupwide 
principal risks as set out in the Risk Management and Principal Risks 
and Uncertainties on page 32.

In light of the Group’s competitive position in its geographical markets 
and mitigating factors within its control, it is the Board’s opinion that it 
is unlikely that any of the individual risks other than market demand 
would compromise the Group’s viability. 

In respect of market demand the key risk relates to periods of 
economic recession that create reduced consumer and business 
confidence which could result in a significant reduction in demand for 
the Group’s products. 

The COVID-19 pandemic has led to national lockdowns including 
temporary closures of non-essential retail businesses, and impacted 
demand, particularly in the commercial sector. In contrast to the first 
UK lockdown, the Group has remained fully open for the duration of 
subsequent lockdown periods, with overall demand in the second half 
of 2020 marginally down on 2019 levels.

Scenario B – Economic Crisis 
Scenario B is modelled on the basis of an economic crisis in 2021 
similar to that observed in 2008, where revenues decrease sharply in 
the first year, behind plan by 11%, and reflect the levels in the sustained 
recessionary environment in 2022 and 2023. 

In this scenario, even in the absence of any significant mitigating 
actions, the Group continues to operate within its current banking 
facilities and the covenant restrictions set out therein.

The Directors’ have also considered a less likely, more severe scenario 
where the Company experiences a reduction in revenue, behind plan 
by 16% in 2021. In this scenario, the Group continues to operate within 
its current banking facilities and covenant restrictions, however, 
should the reduction in revenue be greater than this, the Board would 
need to take mitigating actions to remain within its banking covenants.

Mitigating actions, which are within management’s control, include a 
reduction in the cost base to better align it with market demand and 
revenue performance. These actions are not included in any of the 
scenarios modelled.

As at 31 December 2020, the Company had a net funds position 
excluding lease liabilities of £51.6 million, which included the benefit of 
£12.0 million of deferred VAT payable by 31 March 2021, and had total 
banking facilities available of £110.3 million, of which £102.8 million was 
undrawn. 

Based on the financial impact of the scenarios analysed and 
associated mitigating actions that are either in place or could be 
implemented, the Board has been able to conclude that the Company 
will be able to operate within its existing bank covenants and maintain 
sufficient bank facilities to meet its funding needs over the three-year 
assessment period. In coming to this conclusion, it has been assumed 
that the Company’s existing UK bank facilities, running to 30 April 
2023, are refinanced on similar terms and continue throughout 2023. 

The Board considers that a sustained recessionary environment as a 
result of COVID-19, following any impact from the current lockdowns, 
represents a severe plausible threat to the viability of the Group. It is 
also plausible that an economic crisis, related to or independent of 
COVID-19, could occur. As a result, two alternative plausible downside 
scenarios have been modelled which have potential to threaten the 
viability of the Group.

Confirmation of Longer-Term Viability 
Based on the results from these scenarios, and having considered the 
available mitigating actions, the Board can have a reasonable 
expectation that the Group will be able to continue in operation and 
meet its liabilities as they fall due over the three-year period of this 
assessment. This longer-term assessment process supports the 
Board’s statements on both Viability and Going Concern.

Scenario A – Sustained Recessionary Environment 
Scenario A is modelled on the basis that there is a sustained 
recessionary environment in both the UK and Continental Europe 
such that revenues are below plan in 2021 by 4% and then grow by 2% 
year-on-year, in both 2022 and 2023, with ongoing inflationary fixed 
cost pressures.

In this scenario, even in the absence of any significant mitigating 
actions, the Group continues to operate within its current banking 
facilities and the covenant restrictions set out therein. 

This Strategic Report was approved by the Board on 9 March 2021 and 
signed on its behalf by:

Steve Wilson 
Chief Executive

Chris Payne
Chief Financial Officer

9 March 2021

Headlam Group plc Annual Report and Accounts 2020

37

ESG Report
The Board is committed to developing 
the Company’s ESG strategy and 
performance, with an ESG Strategy 
Report to be published in May 2021

Overview
The Board of Headlam is committed to developing the 
Company’s Environmental, Social and Governance (‘ESG’) 
strategy and performance in order to i) increase the Company’s 
resilience in the medium and long term by identifying risks and 
opportunities relating to ESG issues; ii) reduce its contribution to 
Greenhouse Gas (‘GHG’) emissions and climate change; and iii) 
reduce the possibility of ESG-related increases in cost of capital.

The Company has and is continuing to effectively address many 
key ESG issues, as detailed below and in the following pages. In 
order to set the foundations for a more structured and concerted 
approach, and support the development of a comprehensive 
sustainability strategy, the Company has undertaken and 
published for the first time a Materiality Assessment (see page 
38).

This Materiality Assessment, prepared in conjunction with a 
specialist ESG consultancy and following engagement with 
representatives from internal and external stakeholder groups, 
has identified the Company’s significant ESG-related risks and 
opportunities and will form the basis for a new ESG Strategy 
Report to be published in May 2021. The Report will detail the 
Company’s approach to addressing these risks and 
opportunities, in addition to disclosing a set of KPIs and metrics 
to allow measurement of progress in this regard. 

The Company takes its role as a responsible business seriously, 
and is already engaged in addressing many of the individual risks 
identified in the Materiality Assessment. These include the 
following:

Area

Description

Actions and Progress

Further 
Information

   See page 46 

l

S
t
a
t
e
m
e
n
t
s

   See page 41 

 Environmental

 Social

Governance

The Company’s direct environmental risks result 
from its Scope 1 and 2 emissions, the vast majority 
of which arise from the transportation of 
floorcoverings to its customers, and the packaging 
of those products. 

Across the full lifecycle of floorcoverings, risks also 
include manufacturing and sourcing processes 
within the supply chain, and end-of-life disposal. 

The Company has identified key social issues, 
which include the health and safety of its people, 
training opportunities, and diversity and equal 
opportunity. Given the particular challenges 
presented by COVID-19, workplace culture and 
engagement was an area of focus in 2020 and this 
will continue in 2021. 

The Company is already taking steps to 
reduce its direct environmental impacts, 
including through its Transport 
Integration project, energy savings 
activities, and the use of recycled plastic 
packaging across its operations. The 
Company is also undertaking a Scope 3 
emissions assessment to support its work 
with suppliers to promote sustainable 
practices within the supply chain. 

Throughout the impact of COVID-19, the 
Company has prioritised the protection of 
its people. In addition to COVID-19 Secure, 
the Company commissioned a third-party 
health and safety review to continue 
improving its internal processes. A ‘capture 
culture’ exercise was also carried out in 
2020, to assist in strengthening workplace 
culture and internal communications.

The Company operates 23 distribution hubs and 
centres across the UK and Continental Europe, and 
has 67 business brands. As a result, a strong focus on 
governance is a vital part of the Company’s ability to 
implement sustainable practices across its 
operations. In addition to governance processes, 
specific risk areas include IT resilience and cyber 
security, and fair business and compliance. 

The Board has primary oversight of ESG 
strategy and performance, with ESG and its 
associated issues being agenda items at 
Board Meetings. The Company is now 
supported by two specialist consultancies in 
relation to its ESG activities, both of which 
work alongside members of the Executive 
Team on a day-to-day basis. 

   See page 56

O
v
e
r
v
e
w

i

S
t
r
a
t
e
g
i
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

 
 
38

Headlam Group plc Annual Report and Accounts 2020

ESG Report continued

Materiality Assessment
The below Materiality Assessment has identified the key ESG issues the Company will focus on in 2021 and beyond. These issues 
include: internal emissions; end-of-life disposal; supply chain risk; governance; IT resilience and cyber security; and health and 
safety. In-line with best practice, the Company has also considered its current level of influence over these issues. This will help to 
structure the Company’s approach in its 2021 ESG Strategy Report.

h
g
H

i

l

s
r
e
d
o
h
e
k
a
t
s
l

a
n
r
e
t
x
e
o
t
e
c
n
a
t
r
o
p
m

I

Fair business and compliance

Governance

Emissions: internal

Product packaging

Emissions: lifecycle

IT resilience and 
cyber security

Energy
management

Consumer behaviour

Training and education

Management of 
chemicals in products

Labour Practices
and human rights

Diversity and equal 
opportunities

End-of-life disposal

Health and safety

Supply chain risk

Workforce culture

Low

Importance to Headlam

Headlam’s current influence over issue:

High

Moderate

Low

Key ESG issue

High

At the same time as the publication of the ESG Strategy Report, 
the Company will additionally disclose its Scope 3 emissions for 
the first time in accordance with best practice. This process will 
support the Company in accelerating its work with suppliers to 
improve supply chain efficiencies and promote more sustainable 
products. The Company will also be reporting in alignment with 
the TCFD (‘Task Force on Climate-related Financial Disclosures’) 
recommendations in its next Annual Report and Accounts for the 
financial year ending 31 December 2021.

The Non-Executive Chairman is accountable for overseeing ESG 
strategy, and the Board has oversight of ESG strategy and 
performance through ESG (and its related areas including People, 
Environment, Governance, and Health and Safety) being regular / 
standing agenda items at Board Meetings. The Company retains 
the services of two specialist consultancies to support the work 
in relation to ESG strategy and energy data collation and 
verification, and who work alongside a member of the Executive 
Team who is the day-to-day overseer of ESG reporting. 

 
 
 
Stakeholder Engagement and Section 172 Statement

Headlam Group plc Annual Report and Accounts 2020

39

Following the introduction of the Companies (Miscellaneous Reporting) Regulations 2018 applicable to the Company from 
1 January 2019, the Company is required to include a statement in its Annual Report and Accounts which describes how the 
Directors have had regard to the matters set out in section 172(1) (a) to (f) of the Companies Act 2006 (the ‘Act’) when 
performing their duties during the year under review. Additionally, Provision 5 of the 2018 UK Corporate Governance Code 
issued by the FRC states that the Board should understand the views of the Company’s key stakeholders and describe how it 
has taken into account the matters set out in section 172 of the Act in Board decision-making. The Board believes that 
consideration of these factors is and has always been, an essential part of good decision-making and it is a rolling agenda item 
at Board Meetings. The Statement below provides information on how its stakeholders have been considered by the Board 
during the year in both its near and longer-term decision-making. 

The Company’s principal stakeholder groups are: its people; suppliers; customers; local communities in which it operates; 
and shareholders.

The Company had to make many difficult decisions during the 
year, some planned, some not, and some which unfortunately 
had direct negative impacts on certain stakeholder groups:
•  Closure of the vast majority of the business in March 2020 due 
to the impact of COVID-19, and furloughing of 93% of the UK 
workforce

•  Strictly limiting product purchasing for several months to 

preserve cash, with an immediate impact on suppliers, and 
customers experiencing reduced product availability in the 
following months including due to raw material constraints

•  Suspension of the ordinary dividend, with a resulting 

withdrawal of dividend income for shareholders which include 
many colleagues

•  Compulsory redundancies announced as a consequence  
of the Transport Integration and Network Consolidation 
projects, with a direct impact on colleagues, their families,  
and local communities 

However, the Board believes that these decisions and the actions 
taken were firmly in the best interests of all stakeholders as they 
preserved the financial stability of the Company during the 
impact of COVID-19 and will additionally support its future 
success. Due to its size and reach, the Company is pivotal to the 
industry in the UK and an important conduit for supporting the 
participants within it. The Company’s instability would have had 
serious ramifications for all participants including its people, 
customers and suppliers. Additionally, any financial instability 
would have had negative repercussions for the Company’s 
shareholders, banks and pension providers.

The halting of product purchasing and dividends was vitally 
necessary to protect the Balance Sheet against the unknown 
impact, duration and consequences of COVID-19. Furloughing 
people and drawing financial support through the governmental 
job retention schemes allowed the Company to preserve 
employment, prioritise the safety and protection of its people,  
and take a phased approach to fully reopening while becoming 
COVID-19 Secure. To better support its people through the 
period, the Company elected to pay an enhanced form of the  
UK Government’s Job Retention Scheme.

The redundancies arising from the Transport Integration and 
Network Consolidation projects forming part of the ongoing 
Operational Improvement Programme did not come as a 
consequence of COVID-19, having always been anticipated for 
implementation, albeit Transport Integration was accelerated 
against the COVID-19 backdrop. It was very unfortunate that the 
redundancies came amid such an unsettling period, and the 
Company sought to support all affected people as best it could 
and offer new vacancies created by the reconfigured network to 
affected people.

Many lessons were learnt during the year and the impact of 
COVID-19 exposed some weaknesses, including the need to 
elevate communication channels with its people and customers 
and employ more effective methods. Additionally, with hindsight 
and greater clarity of what the UK Government meant by the word 
“essential”, the Company would have remained more open during 
the first national lockdown as customer demand and their 
continued operating exceeded expectations. The Company 
subsequently remained fully open during the following lockdowns 
in 2020 to continue supporting its customers and maximise 
financial performance.

The Board believes it has exited 2020 with a stronger business and 
improved levels of engagement with its stakeholders through the 
actions it has undertaken, and will continue to pursue.

The Operational Improvement Programme as detailed on page 22  
is making the business more resilient and relevant through the 
combination of better servicing of customers following increased 
insight and segmentation work, and material cost savings. This will 
create an improved financial performance and enhanced growth 
prospects. Additionally, the Programme has and will continue to 
introduce: 1) more efficient working practices and, therefore, an 
improved working environment for people; 2) more strategic  
and mutually beneficial relationships with suppliers; and  
3) a lessening of the Company’s carbon footprint and impact on 
climate change through the Transport Integration project.

The Company has and will continue to put in place more 
mechanisms to engage with and gain feedback from stakeholders, 
and is undertaking a far more proactive approach. Many actions 
were taken as a consequence of feedback received and ongoing 
review during the year, including those on the following page.

O
v
e
r
v
e
w

i

S
t
r
a
t
e
g
i
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

 
 
 
40

Headlam Group plc Annual Report and Accounts 2020

Stakeholder Engagement and Section 172 Statement continued

People
•  Lessening the net redundancies under the 

Transport Integration and Network 
Consolidation projects having considered 
feedback from business leaders on the 
proposed reconfigured network

•  Enhancing driver pay and making changes to 
terms and conditions to reflect the increased 
deliveries per vehicle under the Transport 
Integration project 

•  Launching of an engagement portal in 2021 as 
another method to deliver communications, 
and provide support and recognition
Introducing a complaint escalation process to 
alleviate pressure and the potential negative 
impact on customer-facing people
•  Supporting wellbeing and promoting 

• 

collaboration following the unsettling impact 
on people of the Network Consolidation. 
Actions included the introduction of a training 
school of excellence, mentoring, and clearly 
defined role descriptions at the new Ipswich 
distribution centre

Suppliers
• 

Implementing a more strategic group-level 
approach, with dedicated resource
Increasing the partnership approach and 
benefit to both parties through focusing on 
improving supply chain efficiencies
Introducing joint business plans with 
suppliers and product-specific tender 
processes

• 

• 

Customers
• 

Introducing direct feedback and complaint 
mechanisms, and increasing the use of 
focus-groups to gain greater insight

•  Making improvements to customer service in 

response to feedback, including 
modifications to the relaunched B2B websites 
and more tailored marketing and promotions
•  Establishing a dedicated key accounts team 

to better support and service larger 
customers

•  Enhancing the existing trade counter 
network, and roll-out in an improved 
configuration in response to feedback and 
increased preference for ‘click and collect’

Shareholders
•  Articulating Capital Allocation Priorities 
having directly sought and considered 
feedback from larger shareholders (see page 
9)

•  Publishing a Materiality Assessment, and 

forthcoming full ESG Strategy Report in May 
2021 to provide a clear roadmap on strategy 
and responses to key ESG issues (see page 
37)

• 

•  Reinstating the ordinary dividend as swiftly as 

possible 
Increasing disclosure around the Operational 
Improvement Plan, including the timing and 
quantification of the benefits arising (see 
Chief Executive’s Review on page 16)

Through supporting its stakeholders, the above actions will support the delivery of the Company’s Strategy (see page 12).

Following thorough consideration of the above and all other activities and undertakings detailed in this Annual Report, the 
Board considers it has fulfilled its duty in respect of section 172, both individually and collectively, and that it has acted in the 
way it considers would be most likely to promote the success of the Company for the benefit of its members as a whole 
(having regard to the stakeholders and matters set out in s172(1) (a) to (f) of the Act) in the decisions taken during the year 
ended 31 December 2020.

People 

As set out in Strategy on page 12, at the 
heart of the Company’s approach to 
people management is the provision of a 
safe and inclusive working environment 
where everyone can fulfil their potential, 
and the continued development of a 
positive workplace culture. Despite a 
difficult backdrop due to the impact of 
COVID-19, 2020 saw further progress in 
these commitments through enhanced 
workforce engagement and the 
expansion of people practices as 
summarised in the following pages.

Headlam Group plc Annual Report and Accounts 2020

41

Workforce Engagement
As detailed in Stakeholder Engagement and Section 172 
Statement on page 39, the Company has continued to develop 
its approach to workforce engagement and increase the 
channels available to the Company to test ideas and actively seek 
feedback, making changes and improvements to the working 
environment in response. During 2021, an engagement portal 
‘MyHub’ is being launched which is dedicated to providing 
enhanced internal communications, support, and recognition for 
employees, and, importantly, features a specific ‘wellbeing’ 
section. 

During 2020, the Employee Forum met virtually on three 
occasions, with elected employees from across the workforce 
and Company representatives, including the Chief Executive and 
Non-Executive Director holding the position of Chair of the 
Remuneration Committee, discussing matters including health 
and safety, the impact of COVID-19, and the Transport 
Integration and Network Consolidation projects as detailed in the 
Chief Executive’s Review on page 16. 

Positive Workplace Culture
To continue the development of a positive working environment 
and culture, in 2020 a ‘culture capture’ exercise was undertaken. 
The Company worked with a third-party to carry out a research 
study using focus groups, interviews and a survey which provided 
a bespoke report that provided both insight into the Company’s 
culture and detailed recommendations required to prompt a 
cultural shift towards a more collaborative and unified approach, 
a key enabler to ensuring the effective implementation of the 
Operational Improvement Plan. Key areas of focus given in the 
report were:

• 

Improving internal communication to support a more unified 
and collaborative approach underpinned by the Company’s 
values and behaviours (as detailed on page 3)

•  Leadership behavioural competence framework, and 
equipping leaders with the tools to manage change
Increased collaboration between businesses, with a focus on 
service and customer journeys

• 

As a result of the challenges presented by COVID-19, some of 
the initiatives around cultural shift were delayed and, therefore, 
culture forms the centrepiece of the 2021 people priorities. This 
will be kickstarted in 2021 with the launch of the engagement 
portal.

Employee Support
The temporary closure of the vast majority of the business in 
March 2020 due to the impact of COVID-19, and the furloughing 
of 93% of the Company’s UK workforce, required the Company to 
engage and support its workforce in unprecedented ways. The 
Company provided an enhanced form of the UK Government’s 
Coronavirus Job Retention Scheme to its furloughed employees 
to better support them through the period, and provided regular 
written updates and communication throughout the period on 
COVID-19 matters, operations, health and safety, and support 
available. On the phased re-opening of sites following closures, 
the safety of employees and customers remained the 
Company’s number one priority, with all sites being designated as 
COVID-19 Secure by June 2020.

O
v
e
r
v
e
w

i

S
t
r
a
t
e
g
i
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

 
 
42

Headlam Group plc Annual Report and Accounts 2020

People continued

The Employee Assistance Programme (‘EAP’) is now an 
established support mechanism for employees, delivered via  
an independent company called LifeWorks. It is a confidential 
telephone, internet, app-based service available to all employees 
and their immediate families providing advice, information and 
support on issues spanning work, health, and family issues. 
During 2020, 48 people benefitted from individual support 
provided.

Recruitment, Tenure and Vacancies
The Company implemented a recruitment freeze in March 2020 
following the emergence of COVID-19 and associated focus on 
overheads, only hiring to fill business critical vacancies and build 
capability to support the Operational Improvement Programme 
and opening of the new Ipswich regional distribution centre. The 
total number of employees reduced year-on-year to 2,498 (2019: 
2,575). Employee retention, which is included as one of the 
Company’s KPIs on page 30, increased in the year to 82% (2019: 
72%). 

Training and Development
The Company actively encourages all its employees to 
participant in the training opportunities available to them to 
support their development and the fulfilment of their potential. In 
addition to the training detailed in Health and Safety on page 44, 
during 2020:

•  15 newly appointed managers attended a ‘Step into 

Management’ course designed to equip first-time managers 
with the skills needed to lead people

•  160 managers attended a virtual training session to support 
the implementation of the new Attendance Management 
policy and processes

Employee Benefits
The Company encourages and supports the financial security of 
all its employees, and offers a number of benefits including the 
opportunity to participate in the Company’s Pension Plan and 
providing death in service benefits through the Headlam Group 
Life Assurance scheme.

The Company operates a HM Revenue & Customs approved 
Save-As-You-Earn share option scheme (‘Sharesave’), a monthly 
savings scheme facilitating the purchase of shares in Headlam at 
a discount by eligible employees. The Sharesave not only 
provides employees with a tax-efficient savings plan but 
additionally promotes a sense of ownership of the Company. 
During 2020, 456 eligible employees participated in the 
Company’s Sharesave schemes, equivalent to 22% of the eligible 
UK workforce. 

Approximately 94% of the workforce have a performance-
related bonus opportunity available to them without 
subscription, and bonus opportunities available cover areas 
including sales and operating profit.

Cost of Living
In January 2020, the Remuneration Committee approved a 2020 
cost of living pay increase of 2% to base salary for all UK 
employees, effective 1 January 2020. 

Following the emergence of COVID-19, the Company 
implemented a pay freeze in-line with the focus on the cost base 
due to the unknown impact and duration of COVID-19 on 
demand and operations, and no cost of living pay increase has 
been awarded for 2021. However, a pay increase amount has 
been incorporated into the 2021 budget to enable senior 
managers to make discretionary individual pay increase awards 
where appropriate. For the Company’s employees in Continental 
Europe, local market practice was followed in 2020 and for 2021.

Diversity and Equal Opportunities 
At the heart of the Company’s approach to people, is the 
provision of an environment where everyone can fulfil their 
potential and where colleagues from all backgrounds can feel 
confident in their ability to achieve their best. 

The Company is fully committed to the elimination of unlawful 
and unfair discrimination. The Company recognises and values 
highly the benefits of diversity in the workplace, of which gender 
is one important aspect, and maintains a policy of employing the 
best candidates available in every position, regardless of gender, 
ethnic group or background, and is committed to fair and equal 
treatment. The Company recognises there is more to do to 
improve diversity within its workforce, with the industry as a 
whole characterised by a lack of diversity. 2021 will see the 
Company focus on developing a deeper understanding of the 
make-up of the workforce, and developing a strategy for 
implementation from 2022 to improve diversity.

Where existing employees become disabled, it is the Company’s 
policy, wherever practical, to provide continuing employment 
under normal terms and conditions and to provide training, 
career development and promotion wherever appropriate. The 
Company gives full and fair consideration to applications for 
employment from disabled persons. 

As at 31 December 2020, the Company had 2,498 employees of 
which 21% were female (2019: 21% female).

Table showing gender diversity:

Employees

Male
Female
Number of 
employees at 
31 December 2020

Executive 
Directors

Executive 

Team Managers

Other

Total

2
0

2

1
3

4

263
56

1,700
473

1,966
532

319

2,173

2,498

As of the date of this Report, the Board comprised two females 
and four males, equivalent to a 33% female representation. 

The Company is continuing to work to improve the male: female 
ratio across the whole Company which stood at 4:1 as at 
31 December 2020 (31 December 2019: 4:1). 

Gender Pay Gap Report
In-line with the UK Government’s regulations which introduced 
gender pay gap reporting, the Company has published its most 
recent report dated 5 April 2020 on the gov.uk website and its 
own website. The report fully complies with the legislation and an 
abridged summary is given below which includes the Company’s 
two legal entities required to report (‘HFD’ and ‘MCD’) and 
additionally the ultimate holding company (‘PLC’) not required to 
report.

•  The Company’s overall median pay gap was lower than the UK 

national average at 6.2% (national average: 15.5%) 

•  The proportion of men and women receiving bonuses:

 – HFD - men 93%, women 90%
 – MCD - men 98%, women 97%
 – PLC- men 75%, women 91% 

Headlam Group plc Annual Report and Accounts 2020

43

Communities and Charitable Donations
The Company actively encourages each of its businesses to build 
strong relationships with the communities in which they operate, 
and where they predominately recruit from. As part of this focus, 
the Company has in place a Charitable Donations Policy which 
supports locally-focused charitable giving and community 
involvement by each of the Company’s businesses,
thereby allowing local communities to benefit directly. 

Charitable giving is undertaken through both monetary 
donations and donations of floorcovering products to identified 
local good causes. Monetary donations made during the year in 
support of charitable causes in local communities, nationally, and 
those of interest to employees amounted to £17,306 (2019: 
£12,011). This included a donation of £5,000 towards a minibus 
for a special educational needs school and £10,513 to Pennies 
from Heaven on behalf of the Company and its employees. 
Under the Pennies from Heaven payroll giving scheme, of which 
the Company has been a member since 2011, the Company 
matches the charitable donation made by its employees.

Human Rights
The Company’s approach to Human Rights is detailed in Other 
Statutory Disclosures on page 105.

Anti-Corruption and Bribery
The Company’s approach to Anti-Corruption and Bribery is 
detailed in Other Statutory Disclosures on page 105.

O
v
e
r
v
e
w

i

S
t
r
a
t
e
g
i
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

 
 
44

Headlam Group plc Annual Report and Accounts 2020

Health and Safety

Overview
Health and Safety (‘H&S’) is a standing agenda item at Board 
Meetings, and the associated report and updates form part of 
the Chief Executive’s Report, who has overall accountability for 
H&S. Presentations are also made to the Board by the UK 
Managing Director who leads day-to-day oversight of H&S 
matters within the UK, and is supported by a dedicated in-house 
H&S team and the retained services of a specialist third-party 
health and safety consultancy.

Areas of Improvement
The specialist third-party health and safety consultancy 
supporting the Company was commissioned during 2019 to 
undertake an independent review of health and safety 
management arrangements. Their report noted the 
considerable progress made on process and procedure over the 
previous two years following the introduction of the in-house 
H&S team and improved oversight, and additionally made 
recommendations for improvement, including in the areas of:

During 2020, there were no prosecutions for breaches of health 
and safety or enforcement actions.

COVID-19 - Keeping people safe
As detailed in Principal Risks and Uncertainties on page 32, the 
risk level attached to H&S increased in the year specifically due to 
COVID-19 introducing a considerable new risk to keeping people 
healthy and safe in the workplace.

Throughout the impact of COVID-19, the safety and protection 
of its people, customers and necessary visitors to site has 
remained the Company’s priority. Following the closure of the 
vast majority of the business in March 2020, the Company took a 
phased approach to reopening while becoming COVID-19 
Secure, with COVID-19 Secure fully implemented throughout the 
UK network by June 2020. The Company issued a COVID-19 
Secure Pack to its businesses supported by management 
briefings, detailing all the necessary guidance for managers and 
all employees to follow, and which has continued to be updated 
as necessary alongside employee briefings and ongoing site 
audits. All employees completed a COVID-19 Secure induction, 
and throughout the impact of COVID-19 employees have been 
working from home where they are able to do so, with new 
infrastructure built to support increased working from home. The 
risks and control measures associated with COVID-19 / 
COVID-19 Secure were additionally incorporated into the 
Company’s Health and Safety Policies and Procedures which are 
accessible to all employees on the Company’s intranet. 

The Company’s in-house H&S team visits each of the Company’s 
sites on a regular basis, and as part of this process, continue to 
ensure the sites remain COVID-19 Secure and that social 
distancing rules, use of PPE, and hand hygiene measures are 
being strictly applied. Employees are able to raise any concerns 
they may have either directly, or on a confidential basis, through 
the Company’s whistleblowing process (see page 81).

As of the date of this report, Health and Safety Executive (‘HSE’) 
has carried out four inspections on various of the Company’s 
sites to ensure they are COVID-19 Secure, with no further action 
taken or recommendations made as a result. 

•  Machinery safety
•  Storage of hazardous materials
•  Management of hazards associated with pedestrian and 

vehicle movements

•  Enhancing H&S culture - employee training, and local 
management ownership of health and safety matters

Despite the impact of COVID-19 necessitating site closures and 
a subsequent focus on COVID-19 Secure, good progress has 
been made in implementing some of the recommendations 
arising from the independent review:

•  Pedestrian and Mechanical separation – further clearly 
marked dedicated walkways, setting apart vehicle and 
pedestrian routes, established at the Company’s four largest 
sites, with roll-out to other sites during 2021

•  Machine Guarding and Racking – improved machine guarding 
and interlocking systems to reduce the risk of injury installed 
at two sites, with ongoing roll-out. Continuation of racking 
safety inspections by a specialist independent company

•  Culture and Training - H&S increasingly used as a performance 
measure with employees, and training to be undertaken in the 
areas of mental health first-aiders and hazard area 
classification in 2021

•  Planned Preventive Maintenance (‘PPM’) – a more structured 

PPM approach is being rolled-out across the group as a 
preemptive measure against any failings or failures

•  Other actions continue to be taken in the areas of improved 
fire protection; lighting protection; and flammable storage 

The completion and embedding of all the recommendations 
from the independent review is the main focus for 2021. 

ISO 45001:2018
Following certification in 2019, the Company was pleased to be 
re-certificated as meeting the requirements of ISO 45001:2018 
during 2020, the international standard for occupational health 
and safety management. 

Headlam Group plc Annual Report and Accounts 2020

45

Road Traffic Accidents
Transport safety is a high priority for the Company due to 
the large element of product transportation within the 
Company’s operations and activity undertaken by sales 
representatives. There were 880 vehicles as at 
31 December 2020, including personal cars driven for 
business usage. 197 ‘at fault’ Road Traffic Accidents 
(‘RTAs’) relating to vehicles being driven on Company 
business were reported in 2020.Actions being undertaken 
to reduce the number of accidents and prompt good 
driving behaviours / best practices include: training; fitting 
of Autonomous Emergency Braking (‘AEB’) systems; and 
further applications for Fleet Operator Recognition 
Scheme (‘FORS’) accreditations.

O
v
e
r
v
e
w

i

S
t
r
a
t
e
g
i
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

Reportable Incidents and Industry Benchmarking
In 2020, there were 12 employee injury incidents reportable 
under the provisions of the Reporting of Incidents, Diseases and 
Dangerous Occurrences Regulations 2013 in Great Britain 
(‘RIDDORs’) (2019: 23), none of which resulted in a serious or 
ongoing life-changing injury, and detail on the incidents is given 
below. Year-on-year comparisons are difficult to make due to the 
COVID-19 related site closures during 2020, however, certain 
month-on-month comparisons show an improving trend, and 
analysis of incidents over the last few years indicate no trends or 
areas of particular concern.

Type of Incident

Handling
Struck by moving vehicle
Slip, trip, fall
Struck by stationary object
Fall from height
Other

Total

RIDDORs

2020

2019

3
2
6
-
-
1

12

12
2
5
1
1
2

23

All incidents are thoroughly investigated, root cause analysis 
undertaken to establish any failings in risk assessment and/or 
safe system of work, and any necessary corrective action taken 
as quickly as possible. This is followed by a group-wide 
communication or ‘tool box talk’, a communication tool launched 
in 2019 used to highlight any lessons-learnt following an incident.

As an indicator of the Company’s performance against an 
industry standard, below is the Company’s RIDDORs incidence 
rate and frequency rate compared against an HSE benchmark:

•  Headlam’s RIDDORs incidence rate - 600 RIDDORs per 

100,000 employees (compared against an HSE benchmark 
(from 2019/20) of 696 RIDDORs per 100,000 employees for 
the Transportation and Storage sector)

•  Headlam’s RIDDORs frequency rate - 3.07 RIDDORs for every 
1,000,000 hours worked (compared against a HSE benchmark 
of 4.05 RIDDORs per 1,000,000 hours worked in the 
Transportation and Storage sector)

 
 
46

Headlam Group plc Annual Report and Accounts 2020

Environment

Overview and ESG Strategy Report
As detailed in the ESG Report on page 37, the Board is committed 
to developing its strategy and performance in relation to its 
environmental impact, and has engaged two specialist 
consultancies to support the strategy work and reporting. The 
newly published Materiality Assessment on page 38 has 
identified the Company’s most significant ESG-related risks and 
opportunities, and an ESG Strategy Report due to be published in 
May 2021 will detail the Company’s approach to addressing these 
risks and opportunities, and disclose a set of KPIs and metrics to 
allow measurement of progress in this regard.

GHG Emissions and Climate Change
One of the Company’s commitments is to reducing its 
contribution to Greenhouse Gas (‘GHG’) emissions and climate 
change. As detailed to the right, the Company’s transport 
activities account for the vast majority of its direct (Scope 1) 
emissions and, therefore, transport is the Company’s most 
immediate area of focus. The Transport Integration project, 
focused around more effective and efficient utilisation of the 
delivery fleet, is currently in the roll-out phase and is already 
making meaningful progress in this area. Benefits to-date are 
detailed on page 48. 

To-date, there has only been a negligible direct impact on the 
Company’s operations and performance from climate change, 
and while it presently remains difficult to accurately model the 
impact of climate change projections on the business and its’ 
business model, the ESG Strategy Report will provide a roadmap 
for reducing the Company’s environmental impact.

Scope 1 and 2 GHG Emissions
The Company’s SECR (‘Streamlined Energy and Carbon 
Reporting’) Disclosure is provided on page 110 and details its 
Scope 1 and 2 energy consumption and associated GHG 
emissions for 2020 and the prior year. Meaningful comparison to 
2019 is difficult due to the significant impact COVID-19 had on 
the Company’s business particularly in the second-quarter when 
the vast majority of the Company’s operations were temporarily 
closed.

The Company’s direct (Scope 1) GHG emissions predominantly 
arise from fuel sources used in its transport activities, which 
typically account for approximately 90% of its Scope 1 emissions, 
with the remainder due to natural gas usage at various sites. Its 
indirect Scope 2 GHG emissions arise mostly through electricity 
consumption at sites. Notwithstanding the upcoming ESG 
Strategy Report, the Company is continuing to develop its 
approach to reducing its Scope 1 and 2 GHG emissions, as 
outlined in the table below:

Focus area

Ambition

Direct (Scope 1) emissions

Approach

Transport vehicle 
emissions

•  Compliance with emission standards

All commercial vehicles being compliant with the latest 
Euro 6 emission standards

•  More efficient delivery fleet utilisation

Continued roll-out of the Transport Integration project, 
with more deliveries per vehicle and fewer vehicles 
needed to service individual ares (see page 48)

Company car 
emissions

Natural gas 
combustion

•  Adopt industry best practices

Adoption of good driver behaviours, and further 
applications of FORS accreditations

•  Reduce emissions

Continuing to improve the availability of hybrid and low 
emission vehicles

•  Reduce energy usage

Promotion of energy saving activities and actions 
across all sites, and newer sites incorporating more 
energy efficient technologies and equipment

Indirect (Scope 2) emissions

•  Reduce energy usage

Office and 
warehouse 
emissions

Promotion of energy saving activities and actions 
across all sites, and upgrading of sites with more energy 
efficient technologies and equipment

Headlam Group plc Annual Report and Accounts 2020

47

Scope 3 GHG Emissions
The Company’s indirect Scope 3 GHG emissions arise 
predominately from global supply chains and end-of-life 
treatment of sold product. 

The Company will be disclosing its Scope 3 GHG emissions for 
the first time, in accordance with the GHG Protocol guidance, at 
the same time as the ESG Strategy Report in May 2021. 

This process will support the Company in accelerating its work 
with suppliers to improve supply chain efficiencies and promote 
more sustainable products.

Notwithstanding the forthcoming disclosure, the Company is 
already taking steps to reduce its Scope 3 GHG emissions 
through the following actions:

Focus area

Ambition

Indirect (Scope 3) emissions

Approach

Supply chain 
emissions

•  Engage with suppliers to reduce their 

emissions

Work in partnership with suppliers to increase supply 
chain efficiencies, including through improved 
production scheduling, buying and deliveries

End-of-life 
treatment of  
sold product

Sustainable 
product set

•  Proactively participate with industry 
bodies to reduce flooring waste and 
promote recycling/re-use 

Continue to support and work in partnership with 
industry bodies, including Carpet Recycling UK  
and Recofloor, and help increase awareness across  
the industry

• 

Increase the proportion of sustainable 
products available to customers

Work in partnership with suppliers to support the 
development, production and marketing of sustainable 
and recyclable products into the marketplace

O
v
e
r
v
e
w

i

S
t
r
a
t
e
g
i
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

One of the Company’s General Managers is a Non-Executive 
Director of Carpet Recycling UK, a not-for-profit membership 
association working to reduce the amount of carpet waste being 
sent to landfill, and has insight into the recyclability and waste 
issues facing the industry which he reports on to members of the 
Executive Team who report to the Board. The Company is a core 
funder member of Carpet Recycling UK, and 16 of the Company’s 
sites are signed-up to Recofloor, the national vinyl flooring 
recycling scheme. 

Waste Arising from Operations
Plastic packaging, cardboard poles and wooden pallets make up 
the bulk of the waste arising from the Company’s operations. 
These packaging ancillaries are currently a necessity in order to 
protect products during transit through the distribution network. 
The below table outlines the actions the Company is taking in 
relation to waste arising from its operations: 

Focus area

Ambition

Approach

Sustainability of 
product 
packaging

Waste 
management

•  Use only recycled plastic packaging across 

its operations

Initiative in place for all sites to be using regranulated 
polythene packaging manufactured from 100% 
recycled polythene

•  Recycling of all waste arising from its 

operations 

Send zero floorcovering products or packaging waste 
to landfill

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

 
 
48

Headlam Group plc Annual Report and Accounts 2020

Environment continued

Recycling and Waste 
Outside of GHG emissions, recyclability and 
waste is a key issue for the industry, and, as a 
consequence, will be a key area of focus for the 
Company’s long-term sustainability strategy. 
Plastic is used in the manufacturing processes 
of many floorcovering products, and whilst 
many manufacturers are now producing 
product lines utilising recycled plastic, the 
end-of-life recycling processes and uses for 
waste product remain limited. Increasing waste 
management regulation beginning to be applied 
across many industries will likely lead to future 
cost increases around collection, disposal and 
recycling R&D for participants in those 
industries. The Company supports this 
increasing focus on waste management and 
expects to play an important role within its 
industry, working in conjunction with all 
participants.

TCFD and Other Disclosures
In-line with FRC recommendations, and the 
FCA requirement for premium listed companies, 
the Company will be reporting in alignment with 
the TCFD (‘Task Force on Climate-related 
Financial Disclosures’) recommendations in its 
next Annual Report and Accounts for the 
financial year ending 31 December 2021.

The Company’s Environmental Policy, which is 
reviewed and updated annually, is publicly 
available on its website (www.headlam.com) and 
accessible to all employees via the intranet.

The Company is not a large consumer of water, 
which it primarily uses for cleaning its 
commercial vehicles, and is actively engaged in 
limiting usage where possible. Water 
consumption in 2020 was 36,640 cubic metres 
(2019: 38,431), with year-on-year comparisons 
not meaningful due to the impact of COVID-19 
as detailed above.

Transport Integration project 
Reducing direct impact on the environment 

Following trials in 2019, the Company commenced 
the roll-out of its Transport Integration project in 
2020, and by the end of the year it had been 
implemented across an area that accounted for 
approximately 25% of the Company’s UK deliveries. 

The project results in increased deliveries per 
vehicle, a reduced number of vehicles needed to 
serve local areas, and a meaningful reduction in fuel 
consumption and CO2 emissions across the group. 

The below data demonstrates the success of the 
project in Headlam’s ‘North’ operating region which 
was completed in 2020, with full national roll-out 
scheduled to be complete by early Q4 2021.

Average deliveries per vehicle:

2019 (weeks 1 - 52) > all business delivery runs > 
average deliveries per vehicle = 12

2020 (weeks 44 – 52) > ‘North’ delivery runs 
following transport integration > average deliveries  
per vehicle = 16 

+33% improvement

Non-Financial Information Statement

Headlam Group plc Annual Report and Accounts 2020

49

The table below sets out where stakeholders can find information in the Strategic Report that relates to non-financial matters 
detailed under Section 414CB of the UK Companies Act 2006, and this, taken together, comprises the Company’s Non-Financial 
Information Statement.

Reporting Requirement 

Matters

Environmental matters

Employees

Social matters

Respect for Human Rights

Anti-Corruption and Anti-Bribery matters

Information disclosed in support of the Matters

Business model 

Policies pursued, due diligence processes implemented,  
and outcomes

Section and page number

ESG Report (page 37)
Environment (page 46)
Corporate Governance Report (page 56)
SECR Disclosure (page 110)

Stakeholder Engagement and Section 172 Statement (page 39)
People (page 41)
Health and Safety (page 44)
Corporate Governance Report (page 56)

ESG Report (page 37)
Stakeholder Engagement and Section 172 Statement (page 39)
People (page 41)
Corporate Governance Report (page 56)

Other Statutory Disclosures (page 105)

Corporate Governance Report (page 56)
Audit Committee Report (page 73) 
Other Statutory Disclosures (page 105)

Business Model (page 14)

People (page 41)
Environment (page 46)
Corporate Governance Report (page 56)
Audit Committee Report (page 73) 

O
v
e
r
v
e
w

i

S
t
r
a
t
e
g
i
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

Principal risks, impact and mitigation 

Risk Management and Principal Risks and Uncertainties 
(page 32)

Non-financial key performance indicators 

Key Performance Indicators (page 30)

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

 
 
50

Headlam Group plc Annual Report and Accounts 2020

Board of Directors

Philip Lawrence
Non-Executive  
Chairman

Steve Wilson
Chief Executive and  
Executive Director

Philip was appointed a Non-
Executive Director in June 2015 
and became Non-Executive 
Chairman on 1 June 2018. Philip 
is currently Non-Executive 
Chairman of private equity 
backed Airband Community 
Internet Limited, and a 
member of the advisory board 
for the Offshore Petroleum 
Regulator for Environment 
and Decommissioning, part of 
the Department for Business, 
Energy and Industrial Strategy 
(‘BEIS’). Philip was formerly Chief 
Executive of the Coal Authority, 
an arm’s-length body of BEIS, 
before stepping down in May 
2018 after 11 years, and prior to 
this he held significant roles with 
Marconi plc and Deloitte LLP. He 
is an Associate of the Institute 
of Chartered Accountants 
in England and Wales.

Philip’s experience and expertise 
spans the key areas of change 
management leadership, 
including overseeing the 
development of organisations 
and commercialisation, and 
expansion of customer bases 
and addressable markets. 

Steve joined Headlam in 1991 
as Group Finance Director 
and was highly involved in the 
Company’s acquisitive growth 
strategy that resulted in it 
becoming the UK market leader. 
In 2016, he was appointed Chief 
Executive and has overseen 
the move to a more unified 
operating structure and the 
implementation of an operational 
improvement programme to 
improve both financial and 
operational performance. 
He is a Fellow of the Institute 
of Chartered Accountants 
in England and Wales.

In addition to his 28 years’ 
experience within the 
floorcoverings industry, Steve 
has also previously held Non-
Executive positions within the 
distribution and healthcare 
industries. Since his appointment 
as Chief Executive, he has 
established dedicated in-house 
HR and Health and Safety teams 
and an increased focus on 
ESG strategy and reporting.

Steve is the Director at 
Board level who has overall 
accountability for H&S. 

Philip is the Non-Executive 
Director accountable for 
overseeing ESG strategy.

Committees


Committees
 Audit
 Nomination 
 Remuneration
  Denotes Chair

  See Strategy on page 12

   See Risk Management and  
Principal Risks & Uncertainties on page 32

Committees
 

Headlam Group plc Annual Report and Accounts 2020

51

Chris Payne
Chief Financial Officer and  
Executive Director

Keith Edelman
Independent Non-Executive 
Director and Senior Independent 
Director

Amanda Aldridge
Independent  
Non-Executive Director

Alison Littley
Independent  
Non-Executive Director

Chris joined the Company 
as Chief Financial Officer in 
2017. Previously he was at Biffa 
plc, the UK integrated waste 
management company, where he 
was Group Commercial Finance 
Director with responsibilities 
including overseeing all the 
operational finance teams and 
divisional Finance Directors. 
Prior to that, Chris held two 
divisional Finance Director 
positions at Mitie Group plc. He is 
a qualified Chartered Accountant 
having trained with KPMG 
and is a Fellow of the Institute 
of Chartered Accountants 
in England and Wales

Chris has broad operationally-
based finance experience 
across a number of listed 
businesses. He chairs the 
Company’s Risk Committee, 
and as part of this remit has 
lead oversight of the identified 
risks relating to IT and change 
management amongst others.

Keith was appointed a Non-
Executive Director in October 
2018 and was appointed Senior 
Independent Director on 1 January 
2019. Keith is currently Non-
Executive Chairman of Revolution 
Bars Group Plc, Altitude Group plc 
and Pennpetro Energy Plc, and 
a Non-Executive Director of the 
London Legacy Development 
Corporation. His last executive 
appointment, which ended in 
2009, was Managing Director of 
Arsenal Holdings Plc where he was 
responsible for the move from 
Highbury to Emirates Stadium. 
Since 2009, Keith has held a 
number of Non-Executive roles 
including Superdry Plc, Safestore 
Plc, Goals Soccer Centres plc, JE 
Beale Plc and Thorntons Plc.

Keith brings extensive commercial 
experience to the Board 
coupled with a background in 
consumer facing businesses. 
In his executive career he was 
a director of consumer, retail 
and leisure companies including 
Ladbroke Group Plc, Carlton 
Communications Plc and 
Storehouse Plc. Following Alison 
Littley stepping down from the 
Board on 31 March 2021, he will 
assume the role of interim Chair 
of the Remuneration Committee 
until the new appointment is made.

Committees
  

Amanda was appointed a Non-
Executive Director in February 
2018 and appointed Chair of 
the Audit Committee on 1 June 
2018. Amanda is currently a 
Non-Executive Director and 
Chairs the Audit Committee 
of two other listed companies, 
Impact Healthcare REIT plc and 
The Brunner Investment Trust 
PLC. She also chairs the Audit 
Risk and Assurance Committee 
of The Low Carbon Contracts 
Company, an entity owned 
by BEIS. Amanda spent her 
executive career of some 30 
years with KPMG (as a partner 
for 20 years) before retiring form 
the firm in 2017. During this time 
she held a number of strategic 
and line management roles. 
She is a Fellow of the Institute 
of Chartered Accountants 
in England and Wales.

In addition to her non-executive 
experience, Amanda has 
significant experience as 
an external auditor, working 
predominately with quoted 
clients in the retail and 
distribution sectors, and has 
advised quoted companies on 
corporate transactions and the 
assessment and remediation 
of internal controls.

Committees
  

Alison was appointed a Non-
Executive Director in January 
2019, and appointed Chair of 
the Remuneration Committee 
on 1 June 2019. She is stepping 
down from the Board on 31 March 
2021. Alison is currently a Non-
Executive Director and Chair of 
the Remuneration Committee 
at Norcros plc, a supplier of high 
quality and innovative bathroom 
and kitchen products, a Non-
Executive Director at Xaar plc, 
the inkjet printing technology 
group, and a Non-Executive 
Director at Geoffrey Osborne 
Group. In her executive career, 
Alison held a variety of senior 
management positions in 
Diageo plc and Mars Inc, and 
was Chief Executive Officer at 
an agency to HM Treasury.

Alison has substantial experience 
in multinational manufacturing 
and supply chain operations, and 
a strong international leadership 
background of building effective 
management teams and third-
party relationships. In addition 
to having recent and relevant 
remuneration committee and 
policy experience, she is a 
representative on the Company’s 
Employee Forum which acts 
as the formal workforce 
advisory panel to the Board.

Committees
  

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

 
 
 
 
52

Headlam Group plc Annual Report and Accounts 2020

Executive Team

Adrian Harris
UK Managing Director

Sue LaVerne
People Director

Adrian was appointed UK 
Managing Director in 2019 
having previously been Chief 
Operating Officer at Yodel, 
one of the UK’s largest delivery 
companies for B2B and B2C 
orders serving many of the UK’s 
leading retailers. Prior to that, 
Adrian held roles in the areas of 
logistics, e-commerce fulfilment 
and supply chain management 
at Marks and Spencer, Amazon, 
Tesco and Home Retail Group. 
He initially spent 10 years in 
the Royal Logistic Corps of the 
British Army, latterly as a Major.

Adrian has brought important 
additional skills and areas of 
expertise to the Executive 
Team, particularly in the areas 
of logistics, customer insight 
and e-commerce, and heads 
up the Company’s operational 
leadership team and operational 
improvement programme. As 
part of his remit, he is the day-to-
day overseer of the Company’s 
health and safety activities and a 
member of the teams dedicated 
to sustainability and risk.

Sue was appointed People 
Director in 2017, joining from 
E.ON where she had worked 
since 2009 carrying out various 
commercial and international 
HR leadership roles, latterly 
as HR Director of the global 
customer solutions division. 
Sue started her career in 
retail with commercial and HR 
appointments including at Marks 
and Spencer and Arcadia Group. 
She has broad experience in all 
areas of HR and has contributed 
to external bodies, including 
the Department for Work and 
Pensions employers steering 
group focused on giving more 
disabled people access to work.

Sue established the Company’s 
dedicated HR function and 
has been instrumental in 
implementing the Company’s 
workforce engagement 
activities and initiatives, whilst 
developing the culture and 
succession planning programmes 
across the business.

  See Strategy on page 12

   See Risk Management and  
Principal Risks & Uncertainties on page 32

 
Headlam Group plc Annual Report and Accounts 2020

53

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

Catherine Miles
Director of Communications

Karen Atterbury 
Company Secretary 

Karen was appointed Company 
Secretary in 2019. Previously she 
was Deputy Company Secretary 
of Barratt Developments PLC, 
and prior to this held various 
company secretarial roles 
including Company Secretary 
of Dixons Carphone PLC and 
Deputy Company Secretary 
of Dixons Retail. Karen is a 
qualified Chartered Secretary 
and governance professional 
within listed companies, and 
has extensive transactional, 
compliance and corporate 
governance experience. She is 
an Associate of the Chartered 
Governance Institute.

Karen is focused on governance 
and compliance in all areas of 
the Company’s activities and 
operations. She additionally 
manages the Company’s 
insurance and is a trustee of the 
Company pension schemes.

Catherine was appointed 
Director of Communications 
in 2017 having previously been 
Corporate Broking Director at 
the stockbroker Arden Partners, 
where she was an adviser to 
Headlam. Catherine worked 
in Corporate Broking for six 
years advising on transactions 
and regulatory matters, and 
raising money for a broad 
spectrum of public companies 
predominately in the small and 
mid-cap space. Prior to this she 
was Corporate Communications 
Director and Company 
Secretary at an AIM listed 
company, and initially worked 
in the Financial PR industry.

Catherine is involved in ensuring 
regulatory compliance and 
heads up the Company’s 
investor relations function. 
She is highly involved in all 
stakeholder engagement 
activities, including workforce 
communications, and additionally 
is the day-to-day overseer of 
ESG reporting and strategy.

 
 
 
 
54

Headlam Group plc Annual Report and Accounts 2020

Chairman’s Introduction to the Corporate Governance Report

Philip Lawrence  Non-Executive Chairman

A commitment to the 
highest levels of corporate 
governance underpins the 
delivery of our strategic 
objectives and the 
sustainability of the 
business for the benefit of 
all stakeholders and the 
wider society as a whole

I am pleased to present the approach your Board has taken on 
Corporate Governance for the year under review. We are not 
alone in the significant impact that the COVID-19 pandemic has 
had on our people, operations and financial performance. 
Throughout this period the Board met more frequently to steer 
the Group through the rapidly changing environment, to ensure 
everything possible was being done to protect our people, 
customers and suppliers and to preserve the Company’s financial 
position, including the suspension of the final dividend for the 
year-ended 31 December 2019. 

As announced in December 2020, Alison Littley will be stepping 
down from the Board as a Non-Executive Director on 31 March 
2021, we wish to thank her for her valuable contribution, including 
her oversight and development of the Company’s Remuneration 
Policy in her role as Chair of the Remuneration Committee. 
Following a Board evaluation, it was agreed to bring further skills 
on to the Board and increase oversight of the Company’s 
strategic and corporate aims. We have therefore announced our 
intention to appoint two new Non-Executive Directors during 
2021. The Board evaluation was facilitated by the independent 
consultancy Independent Audit and further information on the 
outcomes are set out on page 66.

We have further strengthened our approach to Governance 
during the year as set out below:

Capital Allocation
The Board, having directly sought and considered feedback from 
larger shareholders, has subsequently articulated its Capital 
Allocation Priorities (see page 9), having prioritised a strong 
financial balance sheet and investment in the business to 
optimise performance and growth.

Strategic Priorities
The Board has continued to oversee progress in the Operational 
Improvement Programme outlined in the Strategic report. 
Programme reviews, in addition to deep-dive discussions on 
certain projects, have been undertaken and the Programme 
adjusted as the needs of the business changed. We 
commissioned a bottom-up culture evaluation exercise to 
support our move towards a more collaborative and unified 
business and undertook a full customer insight exercise which 
has informed our strategy and customer offering. This work is 
ongoing and the results have and will continue to assist the Board 
in defining its priorities for the business and areas to be 
addressed. More information on this is set out on page 12. 

Our people are at the heart of everything we do and are our main 
contact with customers, suppliers and communities. Despite the 
challenges posed by arranging physical meetings during 2020, we 
felt it was especially important to engage with our employees 
throughout the pandemic. Whilst one meeting of our Employee 
Forum had to be cancelled, we held the other meetings virtually 
during the year. Further information on the work of the Employee 
Forum is outlined in the pages that follow, and additionally on 
page 41 of the Strategic Report.

Skills and Succession 
The Nomination Committee undertook a full skills assessment 
and succession planning exercise which informed the Board 
effectiveness review.

Headlam Group plc Annual Report and Accounts 2020

55

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

Remuneration Policy
Following our commitment to shareholders in 2020, the 
Remuneration Committee has performed a full follow-up review 
of the Remuneration Policy in line with the outcome of the 
strategic review. Further detail of this review is outlined in the 
Remuneration Committee report commencing on page 82. The 
Committee, will not be presenting the Remuneration Policy to 
shareholders for formal approval in 2021 as the changes which are 
proposed enhance protection for shareholders and can be 
delivered within current policy limits. 

Risk Management Framework
We have continued to develop our approach to the risk 
management framework including: transitioning oversight of  
the Executive Risk Committee to the Audit Committee; the 
identification and rating of emerging risks; and considering our 
risk appetite. 

Environment and Sustainability
As a socially responsible business, we are aware that our 
operations can have an impact on the environment and the 
communities we serve and some of those impacts will not be as 
positive as we would like. We are committed to managing any 
negative externalities associated with our operations, therefore 
we have chosen to partner with a specialist Environmental,  
Social and Governance (‘ESG’) consultancy to assist us in 
understanding and delivering a comprehensive ESG Strategy.  
We have published our first materiality assessment (see page 38) 
which will form the basis of a ESG Strategy Report for publication 
in May 2021.

Full information on ESG matters are given on pages 37 and 38.

Key areas of focus for 2021
During 2020, amidst the pandemic, we have proved ourselves to 
be a flexible Board, coming together in a spirit of entrepreneurial 
leadership to deal with a rapidly changing environment whilst 
keeping a clear line of sight to ensure progress towards achieving 
our strategic goals. We exited 2020 with a deeper understanding 
of our stakeholders’ needs and knowledge as to how we can 
strengthen our key relationships to deliver our strategy. 2021 will 
see the delivery of tangible business benefits arising from our 
Operational Improvement Programme, improved stakeholder 
engagement and the embedding of the cultural change 
programme across the organisation. We will continue our focus 
on corporate governance improvement and the pursuit of 
long-term sustainable value for all of our stakeholders.

I am confident that we have the correct strategy and governance 
arrangements in place and that we will continue the progress we 
have begun in driving performance and operational improvement 
throughout 2021. 

Philip Lawrence
Non-Executive Chairman
9 March 2021

 
 
56

Headlam Group plc Annual Report and Accounts 2020

Corporate Governance Report
Board Leadership and Company Purpose

Our Board is ultimately 
responsible for the strategy, 
management, performance 
and long-term sustainable 
success of the Group. Good 
governance is simply good 
business practice and how 
we underpin long-term 
sustainable success.
Compliance statement
It is the Board’s view that, throughout the financial year ended 
31 December 2020, and as at the date of this report, the Company 
complied with all the relevant principles and provisions set out in 
the UK Corporate Governance Code 2018 (the ‘Code’) with the 
exception of provisions 36, 40 and 41. The Code is published by 
the Financial Reporting Council and is available on its website at 
www.frc.org.uk.

Provision 36 of the Code states that the Remuneration 
Committee, “should develop a formal policy for post-employment 
shareholding requirements encompassing both unvested and 
vested shares”. In the Directors’ Remuneration Report for the year 
ended 31 December 2019 we noted that such a policy would be 
developed as part of the Remuneration Policy review. During 
2020, the Remuneration Committee has developed such a policy 
which is due to be adopted from the date of the 2021 AGM and is 
not retrospective. The Policy is fully outlined in the Remuneration 
Committee Report on page 82.

Provision 40 of the Code requires that remuneration 
arrangements should be transparent and promote effective 
engagement with shareholders and the workforce and provision 
41 of the Code states that the Remuneration Committee should 
describe in the annual report what engagement with the 
workforce has taken place to explain how executive remuneration 
aligns with wider company pay policy. The Board notes that 
detailed discussion on executive remuneration did not take place 
during the year with the Employee Forum as these meetings had 
to be held remotely due to the COVID-19 pandemic. However, the 
Remuneration Committee details on page 85 the process it 
intends to use to engage with the workforce on executive 
remuneration during 2021.

This Corporate Governance Report, together with the 
Nomination Committee Report on pages 68 to 72, the Audit 
Committee Report on pages 73 to 81, the Directors’ 
Remuneration Report on pages 82 to 104, and the Other 
Statutory Disclosures section on pages 105 to 109 provides a 
description of how the main principles of the Code have been 
applied by the Company during 2020. 

This Report complies with Rule 7 of the Disclosure Rules and 
Transparency Rules of the Financial Conduct Authority, with the 
information required to be disclosed by sub-section 2.6 of Rule 7 
being shown on pages 105 to 109. The Company has also complied 
with the relevant requirements of the Disclosure Guidance and 
Transparency Rules, the Listing Rules, Directors’ Remuneration 
Reporting regulations and narrative reporting requirements. 

Leadership and Purpose
The Board is the Company’s principal decision-making body and 
is responsible for promoting the long-term sustainable success 
of the Group, generating value for shareholders and contributing 
to wider society. This includes: setting the Company’s purpose, 
values and strategy; reviewing and promoting the desired 
organisational culture; and ensuring the necessary resources are 
available to meet the objectives that have been set. The 
Company’s purpose, as set out on the inside front cover, is to 
provide the distribution channel between suppliers and trade 
customers of floorcoverings. 

During the Covid-19 pandemic the Board has demonstrated 
Group culture by putting the safety of its colleagues, customers 
and other stakeholders first in the difficult decisions which have 
had to be taken. 

Culture
The Board is responsible for monitoring and assessing culture. 
The Chair sets the culture for the Board ensuring it is operating 
appropriately, effectively and with integrity. This in turn forms the 
culture which the Chief Executive, supported by the Chief 
Financial Officer and the Executive Team, is responsible for 
embedding throughout the business. The Board recognises that 
people are key to business success and every colleague is 
encouraged to voice their opinion and contribute ideas. Culture is 
an important element of every strategic and operational 
discussion.

The performance of the Group has and will be improved by 
realigning the Group’s businesses towards a much more 
collaborative and unified approach from the one that has arisen 
though historic acquisitions. The Board wishes to preserve the 
local, customer focused attributes of the culture, whilst 
encouraging collaboration between the Group’s businesses to 
deliver greater growth, operational efficiency and margin 
enhancement. 

Vital to the effective achievement of operational improvements 
across the Group is a detailed understanding of the culture of the 
organisation. For this reason, a full bottom-up culture evaluation 
capture exercise was carried out during the year, which involved 
interviews at senior management level, targeted focus groups 
from different geographic and functional parts of the business, 
and a company-wide survey. 

The results of the culture evaluation have been fundamental in 
developing a deeper understanding our workforce and the 
prevailing culture. Our colleagues have told us that they value 
recognition for a job well done, being part of the flooring industry 
and that our organisational culture has been changing over the 
past few years to a more collaborative, inclusive culture where 
ideas can be expressed and considered. The Company is 
undergoing a period of significant operational change and the 
culture must adapt accordingly. We recognise that we have work 
to do, especially in finding more modernised and accessible ways 
of communicating with our colleagues and that only through 
harnessing the imagination and engagement of our people can 
we truly hope to work collaboratively in the best interests of our 
stakeholders and fulfil our promises to our customers.

Headlam Group plc Annual Report and Accounts 2020

57

COVID-19
The COVID-19 pandemic may have delayed some 
actions relating to culture and values but it has 
allowed us to demonstrate culture from the top:

During the year we:
• 

temporarily closed the majority of our business 
locations to protect our colleagues, customers 
and other visitors to our sites;
took time to thoroughly understand all  
government guidance;

• 

•  produced a COVID-19 site-operational plan 

which contained comprehensive guidance and 
controls to be implemented in all business 
locations. These guidelines were subsequently 
audited by the health and safety team. Sites were 
only reopened when COVID-19 Secure status 
was achieved;
topped up furlough payments ensuring that 
colleagues received 80% of their pay with no 
maximum whilst on furlough; and

• 

•  offered support and advice to colleagues 

including assisting them with their wellbeing and 
reiterating the Company’s assistance 
programmes which are made available to all 
colleagues.

Relations with shareholders
Information on stakeholder and shareholder interaction is 
contained within the Section 172 statement and stakeholder 
engagement section of the Strategic Report on pages 39 to 40.

The Board places considerable importance on communication 
with shareholders. Ongoing engagement with shareholders and 
the wider investment community, including analysts and 
investors who are not currently shareholders, is essential to 
investors’ understanding of the Company and their ability to 
appraise its performance and management and consider it as an 
investment proposition. The principal communication methods 
used to provide information to shareholders are regulatory 
announcements (including results announcements) and investor 
presentations, in addition the Annual General Meeting (‘AGM’).

The Company offers its larger shareholders, either directly or via 
its stockbrokers, face-to-face meetings or calls on a bi-annual 
basis at a minimum, to present and discuss performance and 
other matters, and obtain feedback. These meetings are typically 
hosted by the two Executive Directors and the Director of 
Communications. The Company also retains a Financial PR and IR 
adviser to further facilitate interaction and support its 
communication with the investment community.

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

The Board has influenced Group culture in a variety  
of ways:
• 

increasing the focus on the health, safety and 
working practices of our colleagues, see page 44;
the requirement to observe good business practice 
and abide by applicable laws and legislation;

• 

•  overseeing the completion of the culture capture 

exercise;

•  ensuring a sound system of internal controls 

including a fully implemented delegation of authority 
matrix which details responsibility for decision 
making;
the undertaking of internal control audits by Group 
Finance with oversight by the Audit Committee;
the implementation of group-wide policies such as 
Anti-Corruption and Bribery, Fraud and Money 
Laundering. Group businesses are required to 
confirm compliance with these policies as part of 
the half year and full year reporting process; and
the encouragement of disclosures in line with the 
Group’s Whistleblowing Policy and the thorough 
investigation of any such disclosures.

• 

• 

• 

Our work to embed the Company’s values and 
behaviours during 2020 was impacted by the COVID-19 
pandemic however, this will be an area of continued 
focus during 2021. The Board will continue to monitor 
culture in a number of ways. It will consider employee 
retention figures and Health and Safety performance at 
each Board meeting in addition to specific updates 
from the People Director and the Employee Forum. 

Environmental and Social Responsibilities
The Board takes its commitment to the environment 
very seriously and is committed to developing the 
Company’s ESG strategy in order to:
• 

increase the Company’s medium and long-term 
resilience by identifying the most significant ESG 
risks and opportunities; 
reduce its contributions to greenhouse gas 
emissions and climate change; and
reduce the possibility of ESG related cost of capital.

• 

• 

During the year it has approved and published an 
Environmental Policy (the ‘Policy’). The Policy sets out 
the Company’s ambition and approach to each of the 
Company’s major areas of impact, and is available on 
the Company’s website (www.headlam.com).

The Company has initiatives in place to minimise its 
impact in each area as detailed in the Environmental 
section of the Strategic report in this document  
(page 46). 

The Board is overseeing the Company’s pursuit of 
continual improvement in its actions and disclosure of 
ESG related matters. It is pleased to announce that the 
Company’s first ESG Strategy Report will be published 
during 2021. Philip Lawrence, the Non-Executive 
Chairman, is accountable for overseeing ESG matters 
and the Board will continue to monitor progress in  
this area.

 
 
58

Headlam Group plc Annual Report and Accounts 2020

Corporate Governance Report continued

Due to the COVID-19 pandemic, the Company has been unable to offer shareholders meetings at Company locations during the year. 
Ordinarily, these are offered to help bring the Company’s operations to life and aid with understanding of the business. The Company 
is looking forward to offering these visits again when circumstances allow. Non-Executive Directors, including the Chairman, attend 
either in person or virtually certain meetings, events and briefings where shareholders are present in addition to the AGM. The 
Non-Executive Directors are committed to facilitating a direct channel of communication with the Company’s larger shareholders to 
hear any views and concerns, and attend meetings with shareholders without Executive Directors present as appropriate and when 
circumstances allow. 

The Company actively seeks shareholder feedback. Feedback is collated by both the Company and its advisers, discussed at Board 
level and considered in relation to all aspects of the Company’s performance and strategy whilst also helping to inform its future 
communications. A structured engagement programme was undertaken during the year the results of which were taken into 
consideration by the Board in its decision-making process. In addition, the Company directly sought the views of its top 10 
shareholders in November 2020 when reviewing its Capital Allocation Priorities which are detailed on page 9.

Annual General Meeting 
For the first time in 2020, in line with the Government’s stay at home measures to reduce the spread of COVID-19, the Company was 
unable to admit shareholders to its AGM. Instead, the Company made arrangements to allow shareholders to submit questions by 
email in advance and to receive a written answer in respect of frequently asked questions. This facility was put in place to ensure that 
shareholders were able to have their say and ask questions of the Board. Voting on all resolutions was conducted by poll, which was 
considered to be more representative of shareholders’ intent. The 2020 AGM was held on site with a quorum present. The Chairman, 
Chief Executive and Company Secretary attended in person, whilst practicing social distancing, with all other Board members 
attending via video conference. 

The Company was looking forward to being able to open its doors again to welcome shareholders to its 2021 AGM. However, given 
the national lockdown in place at the time of writing and expectation of continued social distancing measures imposed by the 
Government as a result of COVID-19, we strongly advise that you do NOT attend the AGM in person, but instead appoint the 
Chairman of the meeting as proxy to vote on your behalf. Indeed, while government guidance remains in place prohibiting such public 
gatherings, the AGM may once again have to be held without shareholders present. We are proposing a resolution at this year’s AGM 
which would give the Company powers under its articles of association to allow shareholders to attend and vote remotely alongside 
the usual physical meeting (often referred to as a ‘hybrid’ meeting). We do not currently intend to hold shareholder meetings in this 
way as a matter of course but the amendments would enable the Company to allow remote attendance and voting should there be 
any need in the future to do so. 

A resolution on each substantially separate item will be proposed and voting on each resolution will be taken by a poll as the Board 
believes that this is more representative of shareholder voting intentions. The Company publishes the results of voting, including 
proxy votes on each resolution, on its website by no later than close of business on the next business day after the AGM and 
announces them through a regulatory news service on the day of the AGM. 

For the 2021 AGM we will be providing an online facility for shareholders to access and follow proceedings remotely. The Chairman of 
the Board and the Chairs of each Committee will be available to answer shareholders’ questions which can be asked via the online 
platform. Questions can also be asked in advance in writing. More information on how to attend and ask questions, is set out in the 
Notice of AGM issued as a separate document to this report, and which is also available on the Company’s website.

Employee Forum
The Board is keen to understand the views of its stakeholders, which importantly includes its people. Every day invaluable knowledge 
of stakeholders’ needs is amassed by our people that we, as a business, need to understand in order to feed our strategy and service 
proposition. It is equally important that the Board understands the views of its colleagues on areas that affect them directly. As a 
direct result of the focus we place on gathering this information and the involvement of our workforce in decision making, we 
continued to run our workforce advisory forum (‘Employee Forum’) remotely throughout the year, although regrettably one meeting 
had to be cancelled due to the emergence of COVID-19. The Employee Forum is discussed further in the People Section on page 41. 

The Forum has proved to be an invaluable opportunity to discuss business ideas and plans and for assisting with keeping colleagues  
up to date. In addition, members of the Employee Forum are called upon to be involved in groupwide projects such as the design of the 
colleague engagement portal and to provide opinions on the Company’s ESG approach. Following each meeting, an update is provided  
to the Board by the Chief Executive. 

Headlam Group plc Annual Report and Accounts 2020

59

Dealing with Directors’ conflicts of interest
Procedures are maintained by the Board whereby potential conflicts of interests are reviewed regularly and upon appointment to the 
Board or prior to taking on an external appointment. Following a refresh of these procedures in 2019 and subsequent review in 2020 they 
continue to be appropriate and effective and have therefore been re-approved. The operation of these procedures mean that the Board 
may be reasonably assured that any potential situation where a Director may have a direct or indirect interest which may conflict, or may 
possibly conflict, with the interests of the Company will be identified and, where appropriate, dealt with in accordance with the Companies 
Act 2006 and the Company’s Articles of Association. 

Directors holding significant commitments outside of the Company are required to disclose them prior to appointment and on an 
ongoing basis where there are any changes. Actual and potential conflicts of interest are included on a register which is maintained by the 
Company Secretary and reviewed annually. Under the Company’s Articles of Association, the Board has authority to authorise potential 
conflicts of interest and to impose any limits or conditions it sees fit. In addition, the Board has delegated approval of new appointments 
where no conflict exists to a committee of two Directors, or where a potential conflict could exist, this is referred to the Nomination 
Committee for consideration. 

During the year two Non-Executive Directors have accepted additional outside commitments. In line with Board policy, for each additional 
role, approval was requested in advance of accepting the position. In considering each request, the Director’s other commitments were 
taken into account, in addition to whether or not a conflict or potential conflict would exist. In each case during the year, it was agreed that  
no potential conflict existed and that the Director would continue to be willing and able to dedicate sufficient time to their role with the 
Company. The new roles were subsequently approved. The Board does not consider that any of its Directors are overboarded. 

Division of Responsibilities
The Board operates within a corporate governance framework designed to support the achievement of long-term sustainable success 
of the business. This governance framework consists of the Board which has reserved matters to its own judgement and delegated 
responsibilities to its committees and management. The schedule of matters reserved for the Board has been reviewed and updated 
during the year and is available from the Governance section of the Company’s website, www.headlam.com. It includes matters relating 
to strategy and management, structure and capital, financial reporting and controls, risk management and internal controls, contracts, 
board membership and delegation of authority, acquisitions and risk management. An overview of the main duties, roles and 
responsibilities of the Board are also available on the Company’s website. The Statement of the Responsibilities of the Chairman, Chief 
Executive and Senior Independent Director have been reviewed during the year and are also available on the Company’s website.

Board responsibilities
The Board is responsible for providing strategic and entrepreneurial leadership of the business and promoting its long-term 
sustainable success. This is achieved within a framework of strong governance and effective controls enabling opportunities and risks 
to be assessed and managed appropriately. In doing so, the Board aims to generate value for shareholders while contributing 
positively to the wider society. In addition, the Board sets the Company’s strategic objectives; ensures that the necessary financial 
and human resources are in place for the Company to meet its objectives; and reviews management performance.

Board Committees and Delegation
The Board takes decisions on strategy and in relation to items set out in the written schedule of matters reserved for its deliberation. 
Various operational matters and decisions have been delegated to Board or management committees. The Company has long-
established Board, Audit, Nomination and Remuneration Committees which oversee and debate important issues of policy and assist 
the Board in attending to its responsibilities. Terms of reference for each Committee have been reviewed and updated during the year 
and are available on the Governance section of the Company’s website. 

Board balance
The Board currently consists of the Non-Executive Chairman, two Executive Directors and three Non-Executive Directors (one of 
whom is the Senior Independent Director). As such at least half the Board, excluding the Chairman, is made up of Non-Executive 
Directors in accordance with the Code. The Chairman was considered independent upon appointment. The Executive Directors are 
responsible for the implementation of the decisions of the Board. The Non-Executive Directors are responsible for evaluating and 
challenging management’s proposals and their mix of skills and experience bring a broader perspective to the Board’s dialogue and 
decision-making process. 

The Board undertook a review of the size and balance of the Board and whilst the balance achieved between Executive and Non-
Executive Directors was considered appropriate and in compliance with the Code during the year, it was agreed that a further 
Non-Executive Director would be appointed during 2021 to strengthen oversight of the Company’s strategic and corporate aims and 
broaden the skills and experience on the Board. The Directors as a whole bring strong judgement to the Board’s deliberations and 
increasing the size of the Board from six to seven during 2021 will further support the effective control and direction of the business 
going forward. It is not anticipated that increasing the size of the Board will have any impact on board balance or that any one individual 
or small group of individuals will dominate the Board’s decision-making. The Nomination Committee will keep this under review.

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

 
 
60

Headlam Group plc Annual Report and Accounts 2020

Corporate Governance Report continued

Group Board
Provides effective and entrepreneurial leadership within an environment of strong corporate governance, 
culture, ethics, values, and effective risk management and controls 

Audit Committee
To assist the Board in 
fulfilling its obligations 
relating to the Group’s 
financial reporting 
practices, internal 
control and risk 
management 
framework, and its 
external audit and other 
assurance processes.

Remuneration Committee
To determine and agree the 
remuneration policy for 
Executive Directors and 
Executive Team, and to 
monitor and report on it.

To review wider workforce 
remuneration and related 
policies in accordance with  
the Code. 

Page 73

Page 82

Disclosure Committee
To assist the Board in 
discharging its 
responsibilities in 
relation to the control of 
inside information and 
obligations under the 
Market Abuse 
Regulation.

Nomination Committee
To monitor the size, 
diversity and 
composition of the 
Board and its 
Committees and ensure 
a formal, rigorous and 
transparent procedure 
for the appointment of 
new directors and to plan 
for succession. 

To take an active role in 
monitoring the 
Company’s diversity 
strategy and approach 
and monitoring its 
effectiveness.

Page 68

Executive Risk Committee
To identify, monitor and assess operational risks and oversee their mitigation in 
accordance with the risk appetite of the business. 

Independence 
The Company recognises the importance of its Non-Executive Directors remaining independent of executive management in 
character and judgement in order for them to effectively support and challenge management’s proposals. The Board has considered 
the independence of the three Non-Executive Directors and, taking into account the Board’s review of the Conflict of Interests 
register, consider that all remain independent in character and judgement and free from any business or other relationship that could 
materially interfere with the exercise of independent and objective judgement. None of the circumstances outlined in the Code that 
may impair, or could appear to impair, independence apply in the case of any Non-Executive Director. Philip Lawrence was considered 
independent upon appointment to the Board in 2015 and continued to be so upon taking up his role as Non-Executive Chairman. The 
Senior Independent Director is available to shareholders if they have concerns which are not resolved through the normal channels of 
the Chairman, Chief Executive or Chief Financial Officer, or for which such contact is inappropriate.

The Non-Executive Chairman and Non-Executive Directors do not participate in any bonus, share option or pension scheme of the 
Company nor are they subject to minimum shareholding requirements. They are initially appointed for a three-year term and, subject 
to review and re-election by shareholders, can serve up to a maximum of three such terms. In line with the Code, all Board members 
stand for re-election by shareholders and will do so at the 2021 AGM.

Board Roles
All Directors share collective responsibility for the activities of the Board; the long-term success of the business and its impact on 
stakeholders and the wider society. The Board roles are constructed to ensure a clear distinction between leadership of the Board and 
the executive leadership of the business. Specific Board roles are outlined in the table opposite:

Headlam Group plc Annual Report and Accounts 2020

61

Non-Executive Chairman 
Philip Lawrence

Chief Executive
Steve Wilson

•  Manage and provide leadership to the Board and set its agenda;
•  Ensure high standards of corporate governance and set the cultural tone from the top;
•  Act as a liaison between the management of the Company and the Board;
•  Provide independent advice and counsel to the Chief Executive;
•  Responsible for the effectiveness of the Board and its decision-making process and enable 

an annual review of its effectiveness;

•  Facilitate effective contribution of all Directors and constructive relations between 

Executive and Non-Executive Directors;

•  Ensure appropriate induction training for each Director; 
•  Ensure effective communication with shareholders and other stakeholder groups;
•  Participates in corporate relations activities, including with shareholders as appropriate; 

and

•  Non-Executive Director accountable for overseeing ESG matters and strategy.

•  Lead and manage the Group;
•  Develop Group strategy for the enhancement of long-term stakeholder value taking into 

account the needs and views of each stakeholder group;

•  Lead the Executive Team in the implementation of Group Strategy agreed by the Board; 
•  Run the businesses in accordance with the policies and plans approved by the Board;
•  Maintain relationships with shareholders and advise the Board accordingly;
•  Set an example to the workforce and communicate the Board’s expectations particularly 

with regard to culture, diversity and compliance; and

•  Responsibility for Health and Safety at Board level.

Chief Financial Officer
Chris Payne

•  Responsibility for managing the Group’s financial affairs; 
•  Support the Chief Executive with his corporate relations responsibilities, including  

Senior Independent Director
Keith Edelman

Independent  
Non-Executive Directors 
Amanda Aldridge 
Alison Littley

with shareholders;

•  Chairs the Executive Risk Committee; 
• 

In conjunction with the Executive Team and Executive Risk Committee, oversee the 
Company’s risk profile and risk management process;

•  Responsible for managing the Group’s I.T. department and infrastructure; and
•  Responsible for implementing the Group’s corporate development strategy.

In addition to his role as Non-Executive Director:
•  Act as a sounding board for the Chairman on Board related matters;
•  Lead the effectiveness evaluation of the Chairman;
•  Act as an intermediary for other Directors, when necessary;
•  Be available to shareholders who wish to discuss matters which cannot be resolved 

otherwise; and

•  Work with the Chairman, other Directors and/or shareholders to resolve significant issues 

and to maintain Board and Company stability in periods of stress.

•  Provide effective and constructive challenge;
•  Particular responsibility to critically assess the strategy proposed by management and 

provide strategic guidance;

•  Offer specialist advice to management using their experience and expertise; and
•  Scrutinise the performance of management in the implementation of the  

approved strategy.

The Role of the Company Secretary
The Company Secretary provides support to the members of the Board: 

Company Secretary 
Karen Atterbury

•  Provide updates to the Board and advise on corporate governance and  

compliance matters;

•  Support the Chairman and Chief Executive in fulfilling their duties particularly in relation to 

induction, training and Board effectiveness evaluations;

•  Support the Non-Executive Directors; and
•  Provide effective support to the Board and its meetings, including attending and 

maintaining a record of the same.

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

 
 
62

Headlam Group plc Annual Report and Accounts 2020

Corporate Governance Report continued

Attendance at Board meetings 
The Board met ten times during the year to discuss the latest operating and financial information, key strategic items and other topics 
requiring discussion or decision. Board papers are issued where possible, five working days prior to each meeting to allow adequate 
consideration of the matters to be discussed. The Board’s meeting agenda is structured to ensure sufficient time is given to each item 
under consideration. The Chairman holds meetings of the Non-Executive Directors without the Executive Directors being present on 
the day of each board meeting. The Non-Executive Directors have also met without the Chairman or the Executive Directors present, 
led by the Senior Independent Director.

A record of Directors’ attendance at scheduled Board meetings held during the year is set out below. Committee meeting attendance 
is given in the relevant Committee reports.

Directors

Role

Philip Lawrence
Steve Wilson
Chris Payne
Keith Edelman 
Amanda Aldridge 
Alison Littley

Non-Executive Chairman
Chief Executive
Chief Financial Officer
Senior Independent Director
Independent Non-Executive Director
Independent Non-Executive Director

Meetings 
attended

Eligible to 
attend

10
10
10
10
10
10

10
10
10
10
10
10

In addition to the pre-scheduled meetings above, the Board held a further nine meetings throughout the year following the 
emergence of COVID-19 to discuss targetted agenda including the performance of, and risks to, the business arising from COVID-19 
and the wider operating environment at which all directors were in attendance. Additionally, an offsite strategy day (held in a COVID-19 
Secure environment) was also held with the Executive Team to assist with the development of the Company’s strategy and strategic 
objectives.

The Board considers that it may be beneficial for the Executive Directors to hold external directorships to broaden their experience 
and has therefore approved a policy which would limit such appointments to one Non-Executive Directorship or other significant 
appointment.

Headlam Group plc Annual Report and Accounts 2020

63

Board Activities in 2020

The key activities of the Board during 2020 are outlined below. The Board paid specific attention to assisting management in the delivery of the Company’s 
strategic objectives and the approach that it takes to governance in general. Each Board meeting follows a tailored agenda agreed in advance by the Chairman, 
Chief Executive, Chief Financial Officer and Company Secretary. At each scheduled meeting, the Board received updates from the Chief Executive, the Chief 
Financial Officer and Company Secretary in addition to reports on health and safety, consideration of the views of stakeholders (including employees, 
suppliers, customers and shareholders), HR and corporate governance. 

COVID-19
The Board closely monitored the impact of 
COVID-19 on the business and in particular 
the impact of the Group’s employees, 
customers and suppliers. Measures 
taken include:
•  The temporary closure of the vast 

majority of the business following the 
government’s announcement of a 
national lockdown on 23 March 2020 and 
the programme to re-open;
•  Consideration of the impact on 

customers, suppliers and wider society of 
the Company’s actions;

•  Cessation of all non-essential purchasing 

and recruitment;

•  Considered scenario analysis supporting 

the Group’s financial position and 
challenged assumptions made by 
management;

•  Active cash flow management to 

preserve the Company’s financial position 
in the light of increased uncertainty;
•  Suspension of the 2019 final dividend;
•  Negotiation and amendment of the 
Group’s banking covenants; and
•  Monitored the implementation of 

Covid-19 Secure business practices 
throughout the Group.

Governance, culture and 
stakeholder engagement
•  Reviewed in detail the findings of the 
culture capture exercise and used its 
findings to inform decision making; 
Interacted with shareholders and the 
wider investment community; 

• 

•  Reviewed investor relations programme 
and feedback provided by the Company’s 
investors, stockbrokers and financial PR 
agency plus reports on investor roadshows;

•  Considered supplier updates;
•  Considered the findings of an in-depth 

customer insight review and its impact on 
strategy and operations;

•  Participated in and reviewed the results of 
an external interview-based Board and 
Committee evaluation exercise and 
agreed areas of focus for 2021; 
•  Approved the Statement of the 

Responsibilities of the Chairman, Chief 
Executive and Senior Independent 
Director, the Schedule of Matters 
Reserved for the Board and the terms of 
reference of each Board Committee; 
•  Listened to feedback from the Employee 
Forum via the Chief Executive and the 
Chair of the Remuneration Committee; 

•  Reviewed and approved the Board’s 

principal policies, including the Modern 
Slavery Statement;

•  Reviewed the Company’s business 

impact on the environment and approved 
its Environmental Policy; and

•  Reviewed the Company’s Register of 

Conflicts.

Strategy and management 
•  Through detailed interaction at Board 
meetings with the Executive Team in 
attendance, review of operational, people 
and IT plans that underpin the Company’s 
strategy; 

•  Considered prioritisation and acceleration 

of projects within the Operational 
Improvement Programme; and
•  Considered the impact on culture of 
initiatives and projects within the 
Operational Improvement Programme. 

Specific activities of the 
Board during the year 
under review included:

Operations and material 
transactions
•  Detailed review and approval of the 

proposal to consolidate the Company’s 
businesses in the South East and its impact 
on stakeholders; 

•  Reviewed the Company’s overall 

Operational Improvement Programme and 
the planning, trialling and roll out of each 
particular project, including e-commerce 
approach, transport integration, South 
East consolidation and customer insight 
projects;

•  Reviewed the Company’s trade counter 

proposition;

•  Approved the acquisition of the business 
and assets of Supertex Furnishing Limited 
(see page 170); and

•  Conducted assessments of potential 

acquisitions, whilst being cognisant of the 
market and general economic background. 

Areas of Focus for 2021
The Board have identified that its areas of 
focus for 2021 will be:
•  Continued oversight of the delivery of the 
Operational Improvement Programme;
•  Oversight of the delivery of the Board’s 

ESG Strategy in 2021;
•  The implementation of 

recommendations arising out of the 
cyber incident; and

•  Overseeing the adoption of a more 
collaborative and unified culture as 
outlined in the People section on page 41.

Internal controls and risk 
management 
•  Provided oversight of the Executive Risk 
Committee until its transfer to the Audit 
Committee;

•  Completed an assessment of the 

Company’s emerging and principal risks, risk 
appetite, mitigating actions and residual risk 
exposure; 

•  Approved an updated Health and Safety 
Policy for the business and monitored 
progress towards the implementations of the 
recommendations arising out the externally 
undertaken Health and safety audit. 

•  Monitored progress towards the milestones 
in the Company’s IT update programme;
•  Discussed the Company’s IT and cyber 

resilience in the light of the cyber security 
incident experienced in November 2020;
•  Monitored progress towards the completion 
of the Ipswich regional distribution centre; 

•  Approved the Company’s viability 

statement and the timeframe over which it 
should be measured;

•  Approved the Company’s Anti-Corruption 
and Bribery policy, procedures on gifts & 
hospitality, and Fraud and Anti-money 
Laundering policy; 

•  Received and considered reports on 
compliance with financial, regulatory, 
corporate responsibility and environmental 
commitments; and

•  Approved the Company’s insurance 

programme.

Brexit
•  Considered the impact of Brexit on the 

Company, its workforce, customers and 
supply of product, and agreement of plans 
to mitigate associated risk (see pages 21 
and 34).

Financial and performance reporting
•  Approved the Company’s annual and 
half-year results and trading updates;

•  Reviewed the Company’s capital 
allocation priorities following a 
shareholder consultation exercise; 
•  Approved share allotments to complete 
the deferred consideration obligations 
relating to the acquisition of Domus and 
approved the write down of the carrying 
value of the Domus Group of Companies; 

•  Reviewed and approved the Company’s 
dividend policy, and the approval and 
subsequent suspension of the proposed 
final dividend in the light of uncertainty 
caused by the COVID-19 pandemic;
•  Approved the UK Tax Strategy and 

Treasury Policy; 

•  Reviewed the Company’s performance 

against KPIs, 2020 budget, operating and 
project milestones; and 

•  Reviewed and approved the Company’s 

2021 budget. 

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

 
 
64

Headlam Group plc Annual Report and Accounts 2020

Corporate Governance Report continued

Risk management 
The Board has overall responsibility for Group’s system 
of risk management and internal control and for 
reviewing its effectiveness and is supported in this 
regard by the Audit Committee and the Executive Risk 
Committee. 

The Executive Risk Committee meets quarterly to 
assess the centralised risk register and undertake 
continual identification of risks. During the year the 
Executive Risk Committee has transitioned to reporting 
its activities directly to the Audit Committee, providing 
supporting information for the Committee’s risk 
management discussions. Setting risk appetite and 
monitoring of the Group’s principal risks is performed by 
the Board. In line with good governance, the Board 
carries out an assessment of the Company’s principal 
risks and uncertainties and identifies any emerging risks 
at least annually. Further information on the Company’s 
approach to risk management is available in the strategic 
report on page 32 and in the Audit Committee report on 
page 79. 

The Directors confirm that they have carried out a 
robust assessment of the principal and emerging risks 
facing the Group, including those that would threaten its 
business model, future performance, solvency or 
liquidity. A description of these risks, together with 
details of how they are managed or mitigated, is set out 
on pages 32 to 35. The system of risk management and 
internal control can only provide reasonable and not 
absolute assurance against material error, loss, fraud or 
breaches of laws and regulations. The system of internal 
control does, however, provide reasonable assurance 
that potential material issues can be identified promptly. 
The Audit Committee, on behalf of the Board, also 
monitors the Company’s system of risk management 
and internal control and conducts a review of its 
effectiveness at least once a year. 

Board Oversight 
Non-Executive directors perform a key role in 
scrutinising and holding management and individual 
Executive Directors to account against agreed 
performance objectives. During the year the Board 
has continued to oversee progress in the 
Operational Improvement Programme and its 
implementation. It received regular programme 
updates and performed deep dives into specific 
projects such as: the building of a new Ipswich facility 
and the wider South East network consolidation; 
and the digital enhancement programme including 
the B2B websites upgrade. At each meeting the 
Board challenged management on pace and 
progress towards previously agreed targets. In 
December 2020, the Board discussed the overall 
Operational Improvement Programme, noting the 
progress made during 2020 and the strong 
foundations for significant improvements in 2021. 
The Board challenged management on the pace of 
the programme requesting that various elements 
be delivered faster due to the importance to the 
long-term success of the business. Due to the 
importance placed on various elements of the 
individual projects covered by the programme, the 
Remuneration Committee has based the annual 
bonus strategic targets on the elements of the 
agreed 2021 plan.

Board Induction and Training
The process for identifying and evaluating new candidates for 
Board positions has been delegated to the Nomination 
Committee under its terms of reference. Once a preferred 
candidate has been identified they are recommended to the 
Board for appointment. Further information on this process is 
outlined on page 70.

Induction
Upon joining, each new Director receives a tailored induction 
programme relevant to their experience, expertise and 
committee membership. Particular emphasis is placed on the 
new Director visiting several operating locations and businesses 
and meeting the associated senior managers to aid with deep 
understanding of the Group’s business operations. The Director 
is also able to accompany a salesperson and a driver for a day to 
help develop an all-round understanding of the roles and the 
day-to-day challenges faced at all levels of the organisation. 

Additionally, an induction programme will typically include 
briefings on strategy and other matters, site visits, and one-to-
one meetings with all relevant colleagues, including other 
Directors and the Executive Team, as well as with advisers such 
as the Company’s stockbrokers and auditor.

A comprehensive information pack is provided which includes 
(but is not limited to):
•  Background information about the Company; 
•  Briefings on Directors’ duties and responsibilities;
• 
•  Board minutes; 
•  Company policies;
•  Matters reserved for the Board and Committee terms of 

Information on Board meeting procedures; 

reference;

•  Financial budgets; 
•  Shareholder and other stakeholder feedback;
•  Sell-side analyst research notes; 
•  Customer insights; and
•  Relevant industry reports.

The new Director is also provided with an explanation of the 
Company’s financing structure and relevant statutory and 
regulatory guidance, including the Code and Board Effectiveness 
guidance.

Headlam Group plc Annual Report and Accounts 2020

65

Training and Development
Training and development planned for the year had to be 
amended, due to the backdrop of the pandemic. Instead, virtual 
seminars and online courses run by professional bodies on 
various commercial, operational and regulatory matters were 
attended. Directors additionally receive regular updates 
appropriate to the business throughout the year as part of the 
Board meeting programme, which develops and refreshes their 
knowledge and capabilities. During 2020, training also included 
presentations by the Executive Team to the Board on items 
within their remit. Topics included Company culture, customer 
insight, operational effectiveness and gender pay gap. In 
addition, the Company Secretary provides regular updates on 
developments in Corporate Governance. 

All Directors are considered to be suitably qualified, trained and 
experienced so as to be able to participate fully in the work of the 
Board. To assist with the independent conduct of their function 
and, if required in connection with their duties, a process is in 
place for the Non-Executive Directors to obtain professional 
advice at the Company’s expense.

The Non-Executive Directors are encouraged to further their 
knowledge of the Company by spending time with the Executive 
Directors, the Executive Team and senior managers of the 
Company’s businesses where appropriate. Non-Executive 
Directors are also encouraged to engage with colleagues to 
further enhance their understanding of the culture and business. 
Much of this engagement has had to be virtual during the year 
under review.

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

 
 
66

Headlam Group plc Annual Report and Accounts 2020

Corporate Governance Report continued

Composition Succession and Evaluation

Board Effectiveness Evaluation

Progress on 2019 Evaluation
In the 2019 Annual Report and Accounts we reported on the external questionnaire-based board evaluation that had been conducted by 
Board Evaluation Limited. The Board reviewed progress against these actions midway through the year to ensure they were being 
progressed. Details of progress on the actions arising out of the 2019 evaluation are detailed below:

Succession Planning

Monitor performance

Cultural alignment  
with strategy

Succession plans to be 
re-reviewed with the 
new strategic 
objectives in mind.

The updated strategy and 
operational efficiency 
programme will require 
new metrics to monitor 
progress and 
performance.

To ensure that the 
Group’s culture is 
recognised throughout 
the business and 
aligned with Company 
strategy.

Risk Management

Further evolve the 
Company’s approach to 
risk management.

2019 Outcomes

Actions for 2020

Update and refresh 
succession plans that 
align with the skills 
requirements of the 
Company going 
forward.

Progress made in 2020 Succession plans for 

the Board, senior 
management and key 
operational roles were 
reviewed and refreshed 
taking into account skill 
requirements to 
achieve Company 
strategy.

Monitor the revised 
operational and project 
metrics that align with the 
updated strategy.

Board monitoring of the 
operational improvement 
programme strengthened 
with additional oversight 
implemented.

Oversee the bottom-up 
culture evaluation and 
monitor cultural 
developments to 
assess its alignment 
with strategy.

Culture evaluation 
completed and 
considered by the 
Board with the 
outcomes, informing 
board decision-making 
and priorities.

Strengthen the risk 
management reporting 
framework by further 
assessing the Board’s risk 
appetite.

Risk appetite considered 
and defined by the Board. 
Risk framework reviewed 
with the oversight of the 
Executive Risk 
Committee being 
assumed by the Audit 
Committee to 
strengthen risk oversight.

2020 Board Evaluation
The Code recommends that an evaluation of the effectiveness of the Board and its Committees is conducted annually and that this 
process is externally facilitated at least every three years. Under the Code, companies outside the FTSE 350 Index are not required to 
complete externally facilitated Board evaluations; however, it is recommended that they be considered. The Board agreed to undertake a 
full interview-based effectiveness evaluation in 2020 conducted by an external evaluator.

The Company Secretary led the search for a board evaluator and approached a number of potential board evaluation specialists who 
each provided a written proposal for the conduct of the evaluation. Following various discussions and a meeting with the Chairman it was 
agreed to appoint Independent Audit Limited (‘Independent Audit’) to perform the review. Independent Audit have no connection to the 
Company or its Directors.

Headlam Group plc Annual Report and Accounts 2020

67

Preparation for the evaluation included various scoping discussions between Independent Audit and the Chairman together with the 
Company Secretary. Independent Audit conducted a review of the board packs for the previous year and subsequently observed the 
October Board and Committee meetings. Individual interviews were conducted with each director and member of senior management 
on a non-attributable basis and a final interview was then held with the Chairman. The resulting report was discussed in draft with the 
Chairman and Company Secretary, and Independent Audit then presented the report to the Board meeting in December 2020 to discuss 
the outcomes of the review and answer directors’ questions. Each Committee reviewed the results of the evaluation as it related to them 
at their next meeting.

The effectiveness review noted the positive evolution in Board performance highlighting that the Board and its committees have the 
following strengths:
•  Meetings are well structured and well run;
•  Strategy definition;
•  Strong financial oversight; and
•  Committees have a well-defined mandate and are performing well.

In line with the business and strategic plans of the Company, the following areas were highlighted as opportunities to further enhance 
Board performance: 

2020 Outcomes

Actions for 2021

Risk Management and 
non-financial controls

To further develop the 
risk management 
framework and 
processes.

To develop further the 
conversation around 
strategic risks 
(especially with respect 
to ESG) and consider a 
broader view of 
emerging risks.

Culture and People

Succession Planning

Skills and Experience 

To take a more holistic 
approach to 
organisational culture.

To continue the focus 
on succession planning. 

Continue to oversee the 
development of culture 
and the implementation 
of Group values and 
behaviours.

To further develop the 
Company’s approach to 
succession planning 
and talent 
management.

To broaden the skills and 
experience on the Board 
to support the 
implementation of  
future strategy.

Appoint an additional 
Non-Executive Director 
with the skills to support 
various aspects of 
long-term Group 
strategy.

The Board discussed the report and agreed actions to take forward based on the suggestions in the report. The Company Secretary is 
responsible for tracking these actions and reporting back to the Board periodically on the progress made. 

Independent Audit have reviewed the disclosures made regarding the board evaluation exercise.

Performance Review of the Chairman
The Senior Independent Director following discussion with the external evaluator provided feedback to the Chairman on his performance 
review. The Board effectiveness review noted that the Chairman was engaged and dedicated to his role. He strives to operate the Board 
in a culture of trust, openness and debate, facilitating an atmosphere of challenge whilst encouraging the effective contribution of all 
Board members. 

Individual Director Performance
As part of the annual effectiveness review of the Directors, the Chairman provided feedback to each Director. 

Following the results of the evaluation, the Board confirms that all directors, including the Chair of the Board, continue to be effective and 
demonstrate commitment to the role, including having time to attend all necessary meetings and to carry out other appropriate duties.

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

 
 
68

Headlam Group plc Annual Report and Accounts 2020

Nomination Committee Report
Composition Succession and Evaluation continued

Skills 
Given the importance of having the right mix of skills and 
experience to achieving Group strategy, a full skills and 
succession review has been undertaken during the year. Further 
information on this assessment can be found later in this report. 

Succession
The Group’s succession plan for Board roles has been confirmed 
covering both contingency and long-term succession planning. 
Additionally, by understanding our talent below senior 
management level, we can more easily understand the quality of 
our people and how the business supports their career 
development. The Committee has therefore considered the 
succession plans in place for key operational roles and the Board 
intends to invite operational leads to its meetings where 
opportunities present themselves.

Key Priorities
Over the coming year, our focus will be to:
•  Strengthen the skills and experience of the Board through the 
appointment of an additional Non-Executive Director based 
on the alignment of skills with strategy, risk exposure and 
marketplace;

•  Review diversity indicators throughout the business and 

assess the policies and strategies in place throughout the 
business as a whole to increase diversity and assist in providing 
a more diverse pipeline for senior management roles; and
•  Continue the focus on the Company’s succession planning.

We will continue to focus on ensuring that the composition of the 
Board and the Executive Team is appropriate for the delivery of 
the Group’s long-term strategy and that the requirements of the 
Code as they relate to the Nomination Committee continue to 
be met.

The following report sets out in detail the work that we have 
undertaken during the year under review. 

Philip Lawrence
Chair of the Nomination Committee
9 March 2021

Philip Lawrence  
Non-Executive Chairman

Statement from the Chair of the 
Nomination Committee
On behalf of the Board, I am pleased to present the Nomination 
Committee report for the year ended 31 December 2020. The 
Nomination Committee continues to play a vital role in the 
stewardship of the Company. The Committee has reviewed its 
membership and continues to believe that each member, 
including the Chief Executive, provides valuable input to the 
Committee’s decision making. The majority of the members are 
independent Non-Executive Directors as required by the Code. 

There have been no director changes during the year under 
review. We announced in December 2020 that Alison Littley will 
step down from the Board on 31 March 2021 and the Committee 
has already commenced a search for a new Non-Executive 
Director. In addition to this, to bring further skills on to the Board 
and increase oversight of the Company’s strategic and corporate 
aims, the Board has announced its intention to appoint a further 
Non-Executive Director during the year, increasing the size of the 
Board to seven Directors. 

In the 2019 Annual Report, we confirmed our priorities for 2020 
and I am pleased to outline our progress below:

Headlam Group plc Annual Report and Accounts 2020

69

Only members of the Nomination Committee are entitled to be 
present at meetings but other Directors, members of the 
Executive Team and advisers may be invited to attend at the 
discretion of the Chairman. The Company Secretary is the 
Secretary to the Committee.

An annual workplan for standing items is in place which ensures 
that all of its delegated responsibilities are concluded within  
the year.

Key activities of the Nomination Committee  
during the year
The Nomination Committee agrees annually a workplan which is 
designed to cover its terms of reference across its meetings. 
This has been followed throughout the year and the Committee, 
therefore, confirms that it has completed the items delegated to 
it during the year under review. In addition to matters relating 
specifically to its terms of reference, agendas incorporate 
matters arising and topical items upon which the Nomination 
Committee has chosen to focus. The key activities of the 
Nomination Committee during the year in discharging its 
principal areas of responsibility are shown below:

Main role
The Nomination Committee met on three occasions in order to 
fulfil its responsibilities delegated to it by the Board. The key areas 
of focus for the Committee are: to review the structure, size and 
composition of the Board (taking into consideration the outcome 
of the Board evaluation exercise) and recommend to the Board 
any changes required; to plan for succession taking into account 
diversity of gender, social and ethnic backgrounds, cognitive and 
personal strengths; and to identify and nominate for the approval 
of the Board, candidates to fill vacancies as and when they arise. 
The Committee is also responsible for making recommendations 
to the Board concerning the Board’s committees and the 
re-election of Directors at the AGM. Full details of responsibilities 
delegated to the Nomination Committee by the Board are set 
out in the written terms of reference which are available on the 
Company’s website.

Membership and attendance at meetings held in 2020
The Nomination Committee is chaired by Philip Lawrence. It 
comprises a majority of Independent Non-Executive Directors as 
required by the Code and their biographies are set out on pages 
50 and 51. The Committee met on three occasions during the 
year under review and the table below set out its members and 
their attendance.

Members

Philip Lawrence
Alison Littley 
Amanda Aldridge 
Keith Edelman 
Steve Wilson

Meetings 
attended

Eligible to 
attend

3
21
3
3
3

3
3
3
3
3

1  Alison Littley did not attend the meeting which was dealing with her successor.

Skills assessment and succession
•  Reviewed the structure, size and composition of the Board 

Governance
•  Reviewed and updated the terms of reference of the 

and its Committees.

Committee and its annual plan.

•  Reviewed the skills and experience of both Executive and 

•  Reviewed the time commitment required of Non- 

Non-Executive Directors to fully support the achievement 
of the Company’s strategic objectives. 

Executive Directors and evaluated whether enough time 
was being committed to fulfil their duties.

•  Reviewed succession plans for Board, senior management 

•  Agreed that all Non-Executive Directors (excluding the 

and key operational roles. 

•  Considered the skills, experience and personal attributes 
required, and produced a specification for the search 
agent, for candidates for a new Non-Executive Director.

•  Assessed the tenure of Board members to inform the 

succession plan.

Chair) remain independent.

•  Recommended the re-election of all directors due to retire 

at the AGM.

•  Review the role descriptions of the Chairman, Chief 

Executive and Senior Independent Directors.
•  Considered, and recommended to the Board, the 

Nomination Committee Report for inclusion in the Annual 
Report and Accounts.

•  Following the approval of the Diversity Policy in 2020, 

commissioned a review of diversity.

Key activities of  
the Nomination 
Committee  
during the year

Evaluation
•  Reviewed the results of the Board effectiveness in relation 
to its own performance and the composition of the Board 
and succession planning.

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

 
 
70

Headlam Group plc Annual Report and Accounts 2020

Nomination Committee Report continued

Board changes and appointment and re-appointment 
of Directors
The Committee has procedures in place with regard to 
maintaining a formal, rigorous and transparent process for Board 
appointments, ensuring that appointments to the Board are 
made on merit, against objective criteria, and promote diversity 
of gender, social and ethnic backgrounds, cognitive and personal 
strengths. 

The standard procedure which the Committee has in place for 
appointment to the role of Chairman or a Non-Executive 
Director position, is being followed during the current 
recruitment process. The procedure is set out below:
•  The Committee meets to confirm what additional skills and 
experience would best support the achievement of the 
Company’s strategy and agree a clear specification for the 
search agent, which takes into account the outcome of that 
skills assessment;

•  Appoint and brief an independent recruitment consultancy 
with no other connection to the Company or its directors to 
carry out a market appraisal and to present potential 
candidates with the particular skills required. Recruitment 
agencies for Board and senior management positions are 
selected on the basis that they will put forward a diverse list of 
candidates. In the case of the current appointment, Ridgeway 
Partners LLP have been appointed to run the search and they 
have no other connection with the Company or individual 
directors;

•  Consider each candidate on merit against the comprehensive 

candidate brief developed by the Committee;
Interviews and meetings with other directors;

• 
•  Committee meet / debate and agree candidate for 

recommendation to the Board; and

•  Board discuss and confirm appointment. 

All Non-Executive Directors are appointed to the Board for an 
initial three-year term which may be extended by two further 
three-year terms, subject to independence and effectiveness 
assessments by the Committee and annual re-election by 
shareholders at annual general meetings. The letters of 
appointment of all Non-Executive Directors (alongside the 
service contracts for the Executive Directors) are available for 
inspection by any person at the Company’s registered office 
during normal office hours. Copies are also made available at 
each of the Company’s Annual General Meetings for 15 minutes 
prior to the meeting and throughout. The letters of appointment 
clearly set out the time commitment expected from each 
Non-Executive Director and this is reviewed annually by the 
Committee to ensure it remains appropriate. Each Non-
Executive Director confirms at the time of their appointment, 
and each year thereafter, that they can continue to dedicate 
sufficient time to the Company’s business. 

Skills assessment
The Committee leads the process to regularly assess whether 
there is an appropriate blend of skills and experience on the Board 
to enable the implementation of Group strategy. A full skills 
assessment has been undertaken during the year, which mapped 
skills available to those required for the successful 
implementation of Group Strategy defined by the Board. This 
assessment was further updated as the Committee was 
considering the specification for the new Non-Executive Director.

A detailed matrix-based review was undertaken of the existing 
skills and experience of the Executive Directors mapped against 
those desired for the effective implementation of the Group’s 
strategic priorities and the factors affecting the long-term 
success and future viability of the Company. The Executive 
Directors, completed the matrix engaging fully and openly in a 
rigorous discussion facilitated by the People Director. The 
Committee then challenged specific aspects of the matrix which 
was discussed in detail. 

Completion of the skills assessment coincided with a review of 
cognitive and personal strengths present around the Board table. 
It was agreed that the Board operates in an atmosphere of 
openness and honesty, with each director demonstrating the 
ability to listen and analyse and showing the strength of character 
and integrity required to appropriately challenge and support the 
Executive Directors. 

The Committee and the Board, based on work completed and 
the evidence from Board meetings, have concluded that the skills 
and experience were sufficient for the implementation of 
Company strategy during 2020. However, the recruitment of an 
additional Non-Executive Director with a PLC background and 
skills in transformation, modernising and upskilling a business in a 
related sector or customer centric business would assist in 
supporting several aspects of Group strategy.

Succession planning
The Committee continues to believe that planning for 
succession is of vital importance to ensure the long-term 
effectiveness and smooth operation of the business. It 
additionally provides the opportunity to further the Group’s 
diversity objectives as appropriate candidates present 
themselves. Succession planning is therefore a key area of focus 
for the Committee with detailed consideration given to both 
contingency and long-term succession planning. 

Contingency succession planning
The aim of contingency succession planning is to identify  
suitable individuals who could assume the responsibilities of 
another in the case of sudden absence. A review of the 
contingency succession plan was undertaken for all Board and 
Executive Team roles. Suitable individuals were identified who, 
either on their own or together could effectively assume 
additional responsibilities until the incumbent returned to their 
position or a successor was appointed.

Long-term succession planning
Executive Directors and the Executive Team
The Committee has performed a succession planning exercise 
for the Executive Directors and Executive Team. With the aim of 
ensuring that the business’s leadership needs are met, the 
Committee considered suitable individuals who were identified 
as being able to fill each Executive Director and Executive Team 
position on a short- or long-term basis.

Chairman and Non-Executive Directors
The Committee annually reviews the length of service and 
independence of the Chairman and Non-Executive Directors to 
ensure compliance with the Code and plan for the progressive 
refreshment of the Board in a controlled manner. The Committee 
considered the changes on the Board during the previous two 
years, in conjunction with the change to be undertaken in 2021, 
and following this change, it was agreed that no further 
progressive refreshment of the Board was necessary.

 
Headlam Group plc Annual Report and Accounts 2020

71

Succession Planning throughout the organisation
The succession planning process in the broader organisation 
allows active steps to be taken towards monitoring and 
increasing diversity not just at board and senior management 
level. It additionally provides the Committee with an insight into 
the strength and breadth of talent throughout the organisation 
and how this is likely to affect the ability to promote to board and 
senior management roles internally. During the year, the 
Committee conducted a review of succession planning for key 
operational roles below senior management level and how talent 
is managed throughout the Group. When meetings are able to be 
held on site once more, local management will be invited to 
present to the Board, providing a greater understanding of the 
breadth of talent across the business. The Committee will 
continue to oversee the Company’s talent strategy during 2021.

The Committee has focussed on succession planning over the 
past few years. The detailed, written succession plan will assist in 
building diversity in the executive pipeline and strength of 
management experience throughout the UK Group as a whole.

Board Size and Composition 
The composition and performance of the Board and its 
Committees were considered and it was concluded that the 
Board and each Committee continue to function effectively. 

The Committee considers that the balance of the Board, 
consisting of the Chairman, three Non-Executive Directors and 
two Executive Directors not only meets the provisions of the Code 
but would continue to be appropriate for the Company’s size and 
listing. However, to further augment the skills and experience on 
the Board an additional Non-Executive Director will be recruited. 
The Committee reviewed the increase in the size of the Board and 
confirmed that, after taking into account the increase in to seven 
Directors, the Board size would continue to be appropriate.

Retirement and Re-election of Directors 
The Company’s current Articles of Association provide that each 
Director will retire from office and shall be eligible for re-election 
at the third annual general meeting after the general meeting at 
which he or she was appointed or last re-elected. In line with the 
2019 AGM and the Code, all Board members with the exception 
of Alison Littley, will stand for re-election at the 2021 AGM. Each 
director has been subject to a performance evaluation. 

The Committee conducted its own annual review of the 
appropriateness of the Directors’ skills and experience, their time 
commitment to the Company and their contribution to the Board 
during the year. As part of this review, each Director has confirmed 
that they continue to allocate sufficient time to discharge their 
responsibilities effectively and the Committee evaluates their ability 
to do so taking into consideration other external commitments in 
addition to their individual performance throughout the year and 
their skills and experience (outlined on pages 50 and 51) set 
against agreed strategy. The Committee was particularly pleased 
to note that during 2020 each Director made themselves 
available to attend all additional Board meetings to oversee the 
Company’s response to the COVID-19 pandemic despite the 
increase in frequency and demands on their time. This helped to 
support the assessment that no Director was or is overboarded. 

Following review, the Board, supported by the Nomination 
Committee, is of the opinion that each Director continues to 
make an effective and valuable contribution and demonstrates 
commitment to their role. It therefore recommends that 
shareholders approve the resolutions to be proposed to the 
forthcoming AGM relating to the re-election of each director 
standing for re-election. 

Diversity and Inclusion 
The Company is committed to developing a diverse workforce 
and equal opportunities for all. The Board recognises the valuable 
contribution that diversity, including gender and ethnicity, can 
bring to board discussions and the decision-making process. The 
role of diverse perspectives in quality decision making is widely 
understood by reducing the risk of groupthink. The Committee 
understands that developing a more diverse executive pipeline 
throughout the Group, is important in its aim to increase levels of 
diversity at senior management and Board level. Further work will 
be undertaken in this area during 2021. Steve Wilson has been 
appointed as champion of the Company’s diversity and  
inclusion initiatives. 

Board Policy
In accordance with DTR 7.2.3A, the Committee confirms that a 
Board Diversity Policy is in place. It remains the policy that all 
appointments to the Board and Executive Team should be made 
on merit and against objective criteria. However, whilst adopting 
this approach, the Board’s diversity objective is to have a broad 
range of age, gender, approach, skills, experience and 
educational / professional backgrounds represented at Board 
level and in senior management positions. Recruitment agents 
engaged by the Company for Board and senior management 
positions are selected on the basis that they will put forward a 
diverse range of candidates including female candidates and 
candidates from ethnic minority backgrounds in order to assist 
with the furtherance of the Company’s diversity agenda. As 
additional vacancies arise, the Board will consider further 
addressing diversity considerations. Although the Board does 
not currently set gender targets, preferring instead to appoint on 
merit, at the date of this report, 33% of the Board is represented 
by female directors (2 out of 6 board members).

Gender Diversity
The Company continues to take note of the guidance provided 
by the Hampton-Alexander Review on FTSE Women Leaders 
which recommended a voluntary target of 33% female directors 
in FTSE 350 companies. Whilst the Company is a constituent of 
the FTSE SmallCap sitting below the FTSE 350 and not currently 
covered by this voluntary target, it is pleased to confirm that as at 
31 December 2020, 33% of the Board, 75% of the Executive 
Team (excluding Executive Directors) and 40% of the Executive 
Team and their direct reports were female. 

Whilst fully supporting the aim of increasing diversity across the 
Board and wider workforce, the Board does not currently publish 
specific targets on gender balance. 

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

 
 
 
72

Headlam Group plc Annual Report and Accounts 2020

Nomination Committee Report continued

Ethnic Diversity 
The Committee is also mindful of the best practice 
recommendations of the Parker Review that each FTSE 250 
Board should have at least one director of colour by 2024, and the 
recommendations of the McGregor-Smith Review which include 
the publication of 5-year diversity targets. While fully supporting 
the aim of increasing diversity across the Board and wider 
workforce, the Board does not currently publish specific targets 
on ethnicity. The Board does not currently have any Director of 
colour or from an ethnic minority background but is fully 
supportive of increasing diversity on the Board as suitable 
candidates present themselves. 

The Committee recognises that there remains more that can be 
achieved in relation to diversity across the Group. To this end, the 
Committee is working with the Chief Executive and People 
Director to undertake a review of diversity across the business 
during 2021. 

Committee Evaluation
The effectiveness of the Committee was evaluated as part of the 
Board performance evaluation process (see page 66). The review 
found that the Committee was operating effectively and that its 
role and remit remained appropriate. The Committee discussed 
the output of the Board evaluation exercise as it related to its own 
effectiveness and priorities for 2021 were agreed. The 
Committee additionally discussed any aspect of the 2020 Board 
evaluation as it related to succession planning and diversity. 

Advice
The Nomination Committee has access to such information and 
advice as it deems necessary, from either within the Company or 
externally at the Company’s expense. This may include the 
appointment of external executive search consultants, where 
appropriate. No Director is involved in any decisions regarding 
their own re-appointment or re-election including the Chairman.

Appointments to the Nomination Committee are made by the 
Board.

This report forms part of the Corporate Governance Report and 
is signed on behalf of the Nomination Committee by:

Philip Lawrence
Chair of the Nomination Committee
9 March 2021

 
Audit Committee Report
Audit, Risk and Internal Control 

Amanda Aldridge 
Independent Non-Executive Director

Statement from the Chair of the Audit Committee 
On behalf of the Board, I am pleased to present the Audit 
Committee’s report for the year ended 31 December 2020. This 
report describes how the Audit Committee (the ‘Committee’) 
has carried out its responsibilities in relation to independent 
scrutiny of the Group’s financial reporting, risk management and 
internal control, during 2020, and whether these remain 
appropriate for the strategic aims of the business. It also sets out 
the Committee’s priorities for 2021. The COVID-19 pandemic 
has had a significant impact on the business and the work of the 
Committee, more of which is set out below.

As well as our four scheduled meetings, one additional meeting 
was called to ensure that the impact of the COVID-19 pandemic 
was appropriately reflected in the half year statement. I have also 
been in frequent contact with the Chief Financial Officer and the 
Lead Audit partner to discuss relevant issues throughout the 
year. The Committee meets with the Auditor without 
management present for a part of each Committee meeting.

Role and Responsibilities
The Audit Committee is given its authority by the Board and acts 
in accordance with written terms of reference which are available 
in full on the Company’s website. The Committee reviewed its 
terms of reference in October 2020 which are now more detailed, 
specifically in areas such as reporting responsibilities, compliance 
and narrative reporting. The main change to its responsibilities is 
assuming the oversight role of the Executive Risk Committee. 
We considered this to be appropriate in order to strengthen the 
Committee’s detailed review of the risk management process 
and assist in its deliberations of the effectiveness of the Group’s 
risk management and internal control framework, and the Board 
agreed. The Committee is satisfied that its terms of reference as 
updated remain appropriate.

The annual calendar, which allocates the Committee’s 
responsibilities to one or more Committee meetings, was also 
reviewed and approved in October 2020. In addition to the 
Committee’s terms of reference, the annual calendar, takes into 
account the external environment, internal operations of the 
business and any planned accounting and regulatory changes, to 
ensure that all of the areas we need to prioritise are included.  

Headlam Group plc Annual Report and Accounts 2020

73

We also ensure that the programme is sufficiently flexible to 
permit the Committee to respond quickly to any major changes 
in circumstances should this be necessary, as it has done with the 
COVID-19 pandemic.

An important part of our role is to monitor the integrity of the 
Group’s financial reporting and management. In performing this 
role we scrutinise the full and half yearly financial statements and 
review in detail the work of the external auditor (the ‘Auditor’) and 
any significant financial judgements made by management to 
ensure they are appropriate. Another important part of our role is 
to review the risk management and internal control framework 
operating across the Group to ensure that risks are being 
carefully identified; assessed; appropriately mitigated; and that 
sound systems of internal control are operating effectively. 

This year we have also considered the implications for the 
business of the COVID-19 pandemic, taking account of external 
guidance as the situation has evolved and as the Company’s 
reporting cycle demanded. Of particular focus was the impact of 
the pandemic on the Company’s risk management and going 
concern disclosures at the half-year and the year-end. The 
scenario planning exercise that was undertaken by management 
was reviewed in detail and underlying assumptions challenged to 
support the Company’s financial reporting disclosures. The 
Committee has also considered the strength and qualifications 
of the finance team to ensure the Company has adequate 
support in this important area.

External audit 
We are mindful that the quality of the Company’s external audit is 
important in providing assurance to stakeholders of the integrity 
of the Company’s financial reporting. The Committee continues 
to monitor the external market reforms designed to enhance the 
quality of audits and recognises that this may impact upon the 
evolution of its duties. The Committee is fully supportive of these 
changes but it is important to note that they have resulted in 
additional costs for the Auditor in conducting the audit. For the 
FY20 year-end audit we have agreed a base audit fee of £413,000 
(2019: £325,000). The Audit fee increase reflects not only annual 
inflationary increases but also the impact of changes in the 
regulatory environment during the year. Specifically, in order to 
ensure a high quality audit for our stakeholders, further audit 
procedures are required both as a result of COVID-19 and in 
order to comply with the revised ISA 570 on going concern and 
revised ISA 540 on accounting estimates. The Committee 
continues to perform its annual effectiveness review of the 
external audit and is satisfied with the independence, objectivity 
and effectiveness of the Auditor.

Committee Effectiveness
An externally facilitated evaluation of the Committee’s 
effectiveness was undertaken as part of the Board Performance 
evaluation during the year. Results were initially considered by the 
Board at its December 2020 meeting with those relating 
specifically to the Committee formally being considered at its 
meeting in March 2021. The evaluation results confirmed that 
the Committee was functioning well, addressing the right topics 
and that meetings were well run, structured and well prepared. 
Further information on the evaluation of the Audit Committee is 
set out on page 66.

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

 
 
 
 
74

Headlam Group plc Annual Report and Accounts 2020

Audit Committee Report continued

In performing our duties during the year, we have complied with all applicable requirements of the Code and followed the best practice 
guidance set out by the FRC. We work closely with the Group accounting team and the Auditor, helping to ensure that our financial 
reporting remains clear; accounting issues and judgements appropriate; and our internal control system is operating effectively. 

Priorities for 2020 
Last year I outlined the priorities for the Audit Committee in 2020. I am pleased to share with you how we addressed those priorities 
during the year which are set out in the table below:

Key Priorities for 2020

How they were addressed

•  To continue to monitor changes in accounting and 
governance standards, assess their impact on the  
Group, and evolve internal control procedures to test  
operational compliance.

The Group adopted IFRS16 during 2019 and the Committee 
continued to monitor its implementation and associated 
disclosures. No further changes in accounting standards 
affected the Group during the year.

•  To continue our focus on developing the overall assurance 
and risk management framework, including links with the 
Executive Risk Committee.

The Committee monitored closely guidance released by the 
UK regulatory authorities, including the FRC, in relation to 
reporting during the COVID-19 pandemic (specifically the two 
Financial Reporting Lab Reports on COVID-19) and took 
account of this guidance when drafting its reporting to 
stakeholders.

During the year, the Committee continued its focus on 
developing the assurance and risk management framework. It 
was agreed that the Executive Risk Committee would report 
directly into the Audit Committee (rather than the Board as 
previously), with minutes being presented to Committee 
meetings. This change is designed to strengthen the 
Committee’s ability to review the effectiveness of the risk 
management and internal control systems. 

•  To ensure that the finance function is evolving to include 
the talent and skills required to support the strategic and 
operational objectives in the business, through the 
attraction, development and retention of team  
members with the appropriate skill set.

The Committee has received updates on the evolution of the 
finance function which has included recruitment of team 
members across seniority levels to increase the strength and 
breadth of experience and the creation of an additional senior 
role, Director of Group Finance.

The Chair of the Committee met the preferred candidate for 
the role of Director of Group Finance prior to appointment.

•  To consider the impact of the FRC revised Ethical  

Standard 2019 and the implications for our policy on 
non-audit services.

The Committee noted and considered the revised ethical 
standard and has incorporated its recommendations in its 
revised policy on non-audit services.

The Committee intends, over the next year, to build on the progress made during 2020. Our main areas of focus during 2021 will be:
•  To continue the Committee’s focus on the development of risk management processes and internal controls throughout the 
business including review and monitoring of internal and external assurance reporting and relevant recommendations for 
improvement; and

•  To continue to ensure that the finance function is evolving to meet the needs of the business as the operational changes outlined 

on page 22 are implemented.

In this report, we share some of the Committee’s discussions from the year including details of the Committee’s assessment of 
significant accounting matters and issues in relation to the Group’s financial statements. We explain why the issues were considered 
significant in order to provide context for understanding the Group’s accounting policies and financial statements. We also set out 
further information about how we have discharged our duties in respect of the year under review. 

I would be pleased to answer any questions that shareholders may have about our work.

Amanda Aldridge
Chair of the Audit Committee
9 March 2021

Headlam Group plc Annual Report and Accounts 2020

75

Main role 
The Audit Committee met on five occasions in order to fulfil the responsibilities delegated to it by the Board and is the body 
responsible for carrying out the audit functions required by DTR 7.1.3R. The key areas of focus for the Committee are to assist the 
Board in fulfilling its corporate governance responsibilities relating to the Group’s risk management and internal control framework; 
financial reporting practices including key accounting judgements; and the external audit process.

Membership and attendance at meetings held in 2020
The Audit Committee is chaired by Amanda Aldridge and all members are independent Non-Executive Directors as required by the 
Code. The Committee has a meeting agenda linked to events in the Company’s financial calendar, meeting at a minimum twice a year 
before the final and interim results announcements and subsequent publication of the reports. The Audit Committee met five times 
in the year and attendance was as follows:

Members

Amanda Aldridge 
Keith Edelman 
Alison Littley

Meetings 
attended

Eligible to 
attend

5
5
5

5
5
5

The Code additionally requires that at least one member has recent and relevant financial experience and Amanda Aldridge has 
fulfilled that role throughout the year under review. In addition, all members of the Committee are financially literate and have 
expertise relevant to the Company’s sector, gained through a variety of corporate and professional appointments (see biographies on 
pages 50 and 51).

The Chief Executive, Chief Financial Officer, Chairman and the Auditor also attend the Committee’s meetings at the invitation of the 
Committee Chair. Meetings of the Committee with the Auditor without the presence of management were also held during the year 
and the Committee Chair holds meetings with the Lead Audit Partner outside of the formal meeting schedule. The role of Secretary 
to the Committee is performed by the Company Secretary.

In addition to attending the Audit Committee meetings, the Committee members met with operational and finance team members 
and other members of senior management appropriate to its role during the year.

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

 
 
76

Headlam Group plc Annual Report and Accounts 2020

Audit Committee Report continued

Key activities of the Audit Committee during the year
Each year, the Audit Committee agrees a workplan which is designed to cover its terms of reference across its meetings. This year’s 
plan has been followed and the Committee confirms that it has completed the items delegated to it for the year under review. In 
addition to matters relating specifically to its terms of reference, the Committee’s agendas incorporate matters arising and topical 
items on which the Audit Committee has chosen to focus. The key activities of the Audit Committee in discharging its principal areas 
of responsibility were:

Financial Reporting 
•  Reviewed the half year and annual financial statements and 
reports, and the significant financial reporting estimates 
and judgements.

•  Considered the impact of COVID-19 and additional risk 

disclosures in the half year financial statements and for the 
year end.

•  Reviewed the process established for ensuring that (and 
opined upon whether) the annual report and accounts is 
fair, balanced and understandable, and provides 
information necessary for shareholders to assess the 
Group’s performance, business model and strategy.

Going Concern and Viability Statement 
•  Considered liquidity risk and the basis for preparing the 
Group’s half yearly and full year accounts on a going 
concern basis and reviewed the related disclosures in the 
annual report and accounts.

•  Considered the impact of COVID-19 pandemic on the 

going concern and viability of the Company and challenged 
management’s assumptions in its scenario planning. 
•  Assessed the long-term prospects of the Company, and 
agreed the timescale to be covered by the long-term 
viability statement for disclosure in the Annual Report and 
Accounts.

•  Reviewed and approved the Audit Committee Report to be 

•  Reviewed the viability statement included in the annual 

published in the annual report and accounts.

•  Reviewed Audit findings and management’s response.

report and accounts in the context of the Group’s three-
year financial plan which had previously been considered by 
the Board.

External Audit 
•  Considered and approved the audit 
approach and scope of the audit 
work to be undertaken by the 
Auditor, and the audit fee.

•  Reviewed reports on audit findings.
•  Assessed and confirmed the 
independence of the Auditor.

•  Reviewed the policy for provision of 

non-audit services.

•  Assessed the effectiveness of the 

external audit.

•  Considered audit succession 

planning.

Key activities of the 
Audit Committee 
during the year

Governance 
•  Progressed actions arising from the 

Internal Controls and Risk 
•  Considered reports from 

2019 externally facilitated 
effectiveness review. 

•  Participated in the 2020 externally 

facilitated evaluation of its 
performance.

•  Received updates on general 

corporate governance 
requirements relevant to its 
responsibilities.

•  Reviewed the Committee’s Terms 
of Reference and annual workplan.
•  Considered compliance with the UK 

Corporate Governance Code.

management and the Auditor on 
their assessment of the control 
environment.

•  Assessed the effectiveness of the 

Group’s internal control environment 
and the need for an internal audit 
function.

•  Reviewed the effectiveness of the 
risk management framework and 
considered the systems and 
processes for identifying, managing 
and mitigating risks.

•  Reviewed output from the Executive 
Risk Committee and challenged 
management on its activities. 
•  Reviewed reporting disclosures in 
relation to internal controls, risk 
management, principal risks and 
uncertainties and the work of the 
Audit Committee.

•  Reviewed the Whistleblowing, Fraud 
and Anti-Money Laundering and the 
prevention of Bribery Policies.

Headlam Group plc Annual Report and Accounts 2020

77

COVID-19
The Audit Committee reviewed in detail the scenario planning conducted by management relating to the impact of COVID-19 on the 
business in reviewing its going concern status and its viability over the agreed three-year term. The Audit Committee challenged 
management on the assumptions of the analysis which were subsequently refined and re-presented. Following the amendments, the 
Audit Committee used the analysis as the basis for their recommendation of the use of going concern and risk disclosures in the half 
year statement and the Annual Report and Accounts. The Committee also reviewed in detail the impact of COVID-19 on the financial 
reporting issues and areas of estimate and judgement as outlined below. 

Significant financial reporting issues and areas of estimate and judgement
A key responsibility of the Committee is to consider the significant areas of complexity, management judgement and estimation that 
have been applied in the preparation of the financial statements. The Committee has received reports and recommendations from 
management and the Auditor setting out the significant areas. These areas of judgement and estimation were discussed with 
management during the year and with the Auditor, at the time the Audit Committee reviewed and agreed the Auditor’s Group audit 
plan, and when the Auditor presented its findings at the conclusion of its year-end audit. Set out below is a description of how the 
Committee concluded that such judgements and estimates were appropriate.

Significant issues and areas of estimate  
and judgement

How they were addressed

Carrying value of acquired assets 
The Domus business, acquired in December 2017, had 
£20.9m of remaining goodwill allocated to it at 1 January 
2020, along with intangible assets, property, plant and 
equipment and right-of-use assets. The assessment of the 
recoverable amount of these and other acquired assets and 
goodwill involves a significant judgement and any impairment 
has the potential to be material.

Supplier arrangements 
The Group has a significant number of rebate agreements 
with suppliers. These agreements can contain multiple terms 
or tiered arrangements based on the volume of goods 
purchased and significant amounts had not been received at 
the year-end. In 2020, the disruption to trading caused by 
COVID-19 has impacted the level and timing of purchases 
from suppliers which has increased the level of risk in  
this judgement. 

Management performed an impairment review at June 2020, 
comparing the recoverable amount of the Domus business 
with the carrying value of its assets, including the remaining 
goodwill. Management concluded that the remaining goodwill 
of £20.9m should be fully impaired. A further impairment 
review was performed at December 2020 and management 
concluded that no further impairment was necessary to the 
intangible assets, property, plant and equipment or right-of-
use assets.

Similar reviews were carried out on the goodwill and assets of 
other acquired entities and impairments totalling £7.1m were 
recognised.

The key assumptions used in an impairment review are the 
level of revenue growth, gross margin and the discount rate. 
The Audit Committee considered the impairment reviews 
carried out by management and discussed the basis of the key 
assumptions and the sensitivities performed. The Committee 
also considered the Auditor’s findings and discussed this 
matter with the Auditors.

Based on this the Committee was satisfied that the approach 
taken by management was robust and that the assumptions 
made were reasonable.

Management explained to the Committee the process of 
calculating the amounts expected to be received and 
confirming these balances with suppliers and discussed the 
assumptions made in the calculations. The Audit Committee 
challenged the assumptions used by management and 
reviewed the level of cash receipts and credit notes received 
after the year-end. 

The work of the Auditor in relation to supplier rebates was 
discussed by the Committee. 

Based on this, the Audit Committee was satisfied that the 
amounts recognised have been appropriately scrutinised and 
that the assumptions upon which the calculation was based 
are sufficiently robust.

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

 
 
78

Headlam Group plc Annual Report and Accounts 2020

Audit Committee Report continued

Significant issues and areas of estimate  
and judgement

How they were addressed

Inventory valuation
Inventory amounts to £118.5 million and is held across a 
broad and diverse product range. The valuation of inventory 
involves judgements about the level of provision required in 
respect of inventory lines which have become slow-moving 
or obsolete, such that the recoverable amount is less than 
the carrying value. Disruption to normal trading patterns 
because of the pandemic has had an impact on these 
judgements in the year under review.

Valuation of employee benefit liabilities
In the UK, the Company operates a defined benefit pension 
scheme (the ‘Scheme’), further details of which are set out in 
note 23 to the financial statements. Calculation of the 
Scheme liabilities involves estimation which requires making 
certain assumptions, notably in relation to inflation rates, 
mortality rates and the discount rate to apply to determine 
present value. The selection of these assumptions is 
subjective and small changes in these assumptions can have 
a material impact.

Recoverability of Trade Receivables
The Group uses the forward-looking expected credit loss 
approach to measure the impairment required against its 
trade receivables. This estimation requires the use of 
historical experience together with forward-looking 
adjustments, which require management to exercise 
judgement. The need to assess recoverability in the context 
of the economic downturn caused by the pandemic has 
increased the level of risk in this estimation.

Non-underlying items
The Group accounting policy for non-underlying items states 
that performance measures will be presented which exclude 
items which by virtue of their nature, size or expected 
frequency, warrant separate additional disclosure in the 
financial statements in order to fully understand the 
underlying performance of the Group. Management must 
exercise judgement in deciding whether items should be 
treated as non-underlying by reference to this policy.

The Audit Committee discussed the Group’s management of 
its inventory position and calculation of net cost and gave 
careful consideration to the gross carrying value and related 
provisions. This included discussion of the process of 
determining the appropriate valuation of inventory including 
the review of the ageing profile and consideration of inventory 
sold for less than its carrying value. Changes in the process to 
appropriately reflect the impact of disrupted trading patterns 
in the year were also discussed. 

The Audit Committee reviewed the valuation basis and 
challenged management’s assumptions. The Committee also 
considered the work of the Auditor in relation to inventory and 
the Auditor’s conclusions in this area. The Committee was 
satisfied that the significant assumptions used for 
determining the valuation of inventory had been appropriately 
scrutinised and challenged and were sufficiently robust.

In selecting the assumptions, management took advice from 
the Group’s external actuary and considered the 
appropriateness of this advice in light of the specific 
circumstances of the Scheme. Management explained to the 
Audit Committee how they arrived at the key assumptions 
and discussed the sensitivity analysis they had undertaken. 

The Audit Committee considered the views and procedures 
of the Auditor, which entailed a benchmarking of 
management’s assumptions with the Auditor’s expectations.

The Audit Committee were satisfied that the assumptions 
had been appropriately selected. 

Management assess the macro-economic factors which are 
likely to affect the future recoverability of trade receivables 
and use these assumptions to determine the forward-looking 
adjustments applied to the impairment calculations.

The Audit Committee reviewed management’s assumptions 
used in estimating the impairment of trade receivables and 
discussed with the Auditor the work they undertook in this 
area.

Based on this the Committee was satisfied that the approach 
taken was appropriate. 

The Committee considered the presentation of non-
underlying items in accordance with the Group accounting 
policy. The Committee received reports from management 
and the Auditor, outlining the judgements applied. The most 
significant items treated as non-underlying are in respect of 
the impairment of goodwill, amortisation of acquired 
intangible assets, business restructuring costs, and 
acquisition related expenses. 

The Committee concluded that the disclosure of non-
underlying items was sufficient and appropriate for the user of 
the accounts to understand the nature of the items and 
reason for their treatment as non-underlying. 

Misstatements
Management reported to the Audit Committee that they were 
not aware of any material misstatements or immaterial 
misstatements made intentionally to achieve a particular 
presentation. The Auditor reported to the Audit Committee the 
misstatements that had been found in the course of the audit 
work and no material amounts remain unadjusted. The Audit 
Committee confirmed that it was satisfied that the Auditor’s 
responsibilities had been fulfilled with diligence and  
professional scepticism. 

Risk management and internal control
During the year, the risk management framework has been 
reviewed. In a change to previous years, and in order to further 
strengthen the Audit Committee’s oversight of the internal 
control and risk management systems, the Group’s Executive 
Risk Committee now reports directly to the Audit Committee.

The Board has ultimate responsibility for the effective 
management of risk throughout the Group, including 
determining its risk appetite and identifying key strategic and 
emerging risks. The role of the Audit Committee is to monitor, on 
behalf of the Board, the Group’s financial and non-financial risk 
and internal control management systems, including their 
effectiveness. The Executive Risk Committee, provides day to 
day oversight of the significant risks facing the business and the 
Audit Committee reviews and considers assurance provided by 
the Executive Risk Committee as part of its assessment of the 
effectiveness of the risk management framework. 

An overview of the risk management framework and the principal 
risks, and uncertainties it identifies, is set out on pages 32 to 35. 
The Health and Safety risks are reviewed and monitored by the 
Board.

In supporting the Board in its assessment of the effectiveness of 
risk management and internal control process, the Audit 
Committee relies on a number of different sources including 
reports provided by management and the Executive Risk 
Committee; and the assurance provided by the Auditor and other 
third parties in specific risk areas. The Committee also receives 
reports from the Auditor on matters identified during the course 
of its statutory audit work. The Committee takes into account 
the resources within the finance team including the structure of 
the team, and the qualifications, experience and competence of 
the people within it in forming its view. 

The Committee received reports on and/or considered the 
following in respect of the year:
(i)  The overall Risk Management Framework and minutes of 

the Executive Risk Committee;

(ii)  Management’s response to control recommendations 

raised by the Auditor;

(iii)  The financial impact of COVID-19 and sensitivity analysis 

presented by management;

(iv)  The outcome and effectiveness of internal control review 

work undertaken by the finance team at each of the Group’s 
UK business locations;

(v)  Group policies and responses to its self-assessment 

half-yearly compliance responses from the businesses;

(vi)  Structure and competence of the finance team; and 
(vii)  A summary of internal and external assurance activity linked 

to the principal risks.

Headlam Group plc Annual Report and Accounts 2020

79

The Group’s control framework has developed over a number of 
years and is intended to manage rather than eliminate the risk of 
failure to achieve business objectives and can only provide 
reasonable and not absolute assurance against material 
misstatement or loss. The control framework is evolving in line 
with the strategic objectives outlined on page 12 and monitoring 
and strengthening this has been a key element of the 
Committee’s focus in 2020.

The Audit Committee was satisfied that the reporting 
disclosures in respect of internal controls and risk management 
are a fair representation of the Group’s position.

Internal audit
The Audit Committee undertook an assessment of the need for 
a Group internal audit function during the year. In the absence of 
a formal internal audit function, assurance was provided to the 
Committee in the form of internal control audits undertaken by 
the Group finance team; various additional reports provided by 
management including a summary of all sources of assurance in 
place throughout the Group and internal self-certification 
reports relating to the compliance with regulation and 
Company’s policies. The Committee has also considered 
management’s plans for internal and external assurance activity 
for 2021. Following consideration of the assurance available and 
planned, the Audit Committee considers that the control 
systems and associated procedures are adequate for the 
business and therefore does not currently propose to introduce a 
formal internal audit function. 

External Auditor
Independence and Objectivity
Each year the Audit Committee reviews the appointment and 
performance of the Auditor and considers their independence 
and objectivity, taking into account all appropriate guidelines.

PwC was appointed as Auditor in 2016 following a full tender 
exercise. Following the conclusion of the FY19 audit, Gill Hinks 
replaced Mark Smith as the lead audit partner for Headlam Group 
plc. She will serve as lead audit partner for a maximum of five 
years, in accordance with current professional standards. 

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

The Auditor has processes in place to ensure that independence 
is maintained and has written to the Audit Committee confirming 
that, in their opinion, they remain independent within the 
meaning of the relevant regulations on this matter and their own 
professional standards.

l

S
t
a
t
e
m
e
n
t
s

Non-audit services
The Audit Committee has the specific task of keeping the nature 
and extent of non-audit services provided by the Auditor under 
review in order to ensure that objectivity and independence are 
maintained. The Audit Committee recognises that there are 
occasions when it is advantageous to use the Auditor to 
undertake non-audit services, as it may improve the quality of the 
audit and reduce cost and complexity for the Company. The 
Committee has reviewed its policy for the provision of non-audit 
services in the light of the outcome of the FRC’s review of ethical 
and auditing standards. Under the revised policy and in line with 
the EU Audit Directive, non-audit fees paid to the Auditor should 
not exceed 70% of the average audit fee for the preceding three 
periods. During the year under review no audit services were 
provided by the Auditor and therefore no fees were paid to the 
Auditor for non-audit services.

 
 
80

Headlam Group plc Annual Report and Accounts 2020

Audit Committee Report continued

Under the policy, all non-audit services must be approved by the 
Audit Committee. The Auditor is not permitted to provide any 
services other than those specifically detailed in the policy which 
have been taken directly from section 5B of the ethical standard. 
A full breakdown of audit and non-audit fees is provided in note 3 
to the Financial Statements.

Effectiveness of External audit
The scope of the external audit for the 2020 Annual Report was 
presented by the Auditor to the Committee in October 2020. 
The Committee had the opportunity to discuss and rigorously 
challenge the audit plan to gain a good understanding of its key 
elements. It specifically requested that the auditor give particular 
focus to those accounting centres in the business subject to 
structural change in the year.

Following the year end, feedback on the effectiveness of the 
audit process in addressing areas of key audit risk was obtained 
from members of the Committee, regular attendees and 
members of the finance team. The responses were then 
considered by the Committee together with an assessment of 
the responsiveness of the Auditor during the audit process. The 
results showed a favourable view of the audit process and of PwC 
as the external Auditor, of particular note were the smooth 
transition to a new audit partner, the constructive relationship 
and the effectiveness of the communication.

The Auditor specifically demonstrated professional scepticism 
and challenged management assumptions with regards to the 
revenue growth assumptions used in impairment testing, in the 
context of the trading disruption experienced in 2020.

The Audit Committee has independent access to the Auditor, 
and the Auditor has direct access to the Chair of the Audit 
Committee outside formal meetings. At each meeting there is an 
opportunity for the Auditor to discuss matters with the Audit 
Committee, without executive management being present.

Consideration of Auditor appointment
During the year, the Audit Committee considered conducting a 
tender of its external audit whilst recognising that under current 
FRC guidance it will not be due to retender its audit until the 2026 
year-end. In determining whether to recommend the Auditor for 
reappointment this year, the Committee considered the Audit 
firm’s internal control procedures, the quality and effectiveness 
of the most recent audit which confirmed that audit processes 
were effective and that the appropriate independence criteria 
continues to be met. 

The Audit Committee notes that an increasing number of audits 
by PwC have failed to reach the FRC’s quality standard since 
2017/18 and it is keeping the effectiveness of the Company’s 
audit under strict review. However, following its own investigation 
into the effectiveness of the Company’s audit and specifically the 
Auditor’s handling of sensitive judgements, it is satisfied with the 
Auditor’s effectiveness.

The Committee therefore concluded that it was in the best 
interest of Company shareholders to reappointed PwC as the 
Company’s external Auditor. The Committee’s recommendation, 
that a resolution to reappoint PwC LLP be proposed at this year’s 
AGM, was accepted and endorsed by the Board.

Interaction with the FRC
The Company can confirm that during the year under review it 
had no interaction with the FRC’s Corporate Reporting Review 
Team or its Audit Quality Review Team. 

Fair, balanced and understandable
The Audit Committee undertook a detailed review of the drafting 
and preparation process of the Annual Report and Accounts to 
support its deliberations on whether the 2020 Annual Report and 
Accounts were fair, balanced and understandable. The drafting 
and preparation process involved various teams and individuals 
within the Group including Executive Directors, Finance Team, 
Director of Communications, senior managers of the businesses 
and Company Secretary working together with support and 
advice from the Company’s advisers. This collaborative approach 
helped to ensure a consistent and detailed approach between 
the Strategic Report, the Governance section and the Financial 
Statements. At its meeting in March 2021, the Audit Committee 
deliberated on whether the 2020 Annual Report and Accounts 
were fair, balanced and understandable. Following detailed 
consideration of all sections, the Audit Committee concluded 
that the 2020 Annual Report and Accounts contained an 
accurate reflection of the Company’s performance and business 
model, correctly reflected its strategy, and included consistent 
messaging throughout. It, therefore, recommended to the Board 
that the 2020 Report and Accounts reflect a fair, balanced and 
understandable assessment of the Company’s position and 
prospects and contained sufficient information for shareholders 
to assess the Company’s position, performance, business model 
and strategy. 

Viability statement
The Audit Committee assessed the Group’s resilience to the 
principal risks and uncertainties by consideration of a paper which 
included stress testing forecasts through the application of 
adverse scenarios. These scenarios included (A) a sustained 
recessionary environment as a result of COVID-19 following any 
impact from the current lockdowns with ongoing inflationary 
fixed cost pressure and (B) an economic crisis, related to or 
independent of COVID-19, and similar to that experienced in 
2008, both modelled over a three-year period. The testing 
indicated that the Group would be able to operate within its 
current facilities and meet its financial covenants in both 
scenarios. A further, less likely, more severe scenario was also 
considered, where the Company experiences a reduction in 
revenue, behind plan by 16% in 2021. In this scenario, the Group 
would be able to operate within its current facilities and meet its 
financial covenants. However, should the reduction in revenue be 
greater than this, the Board would need to take mitigating actions 
to remain within its banking covenants. The Audit Committee 
was therefore comfortable that the Group would maintain 
resilience in the event such scenarios occurred and concluded 
that there was a reasonable expectation that the Group would 
continue to operate and meet its liabilities over a three-year 
period. The Audit Committee agreed that the long-term viability 
assessment should continue to be performed over a three-year 
timespan. This conclusion was communicated and 
recommended to the Board for approval.

The viability statement is shown on page 36.

Whistleblowing policy, Fraud and the Bribery Act
The Group has in place a whistleblowing policy that sets out  
the formal process by which an employee of the business may, 
in confidence, raise concerns about possible improprieties in 
financial reporting or other matters. Under the Whistleblowing 
Policy colleagues have direct access to the Chair of the Audit 
Committee should they feel they are unable to raise their 
concern with management. During the year, the Audit 
Committee and the Board reviewed the Whistleblowing Policy 
and found that it remained appropriate and was operating 
effectively.

The Group also has in place a procedure for detecting fraud and 
systems to prevent a breach of anti-bribery legislation. The 
Group is committed to a zero-tolerance position with regard to 
bribery. The Anti-Corruption and Bribery, and Fraud and Anti-
Money Laundering policies were each considered by the 
Committee during the year and recommended to the Board for 
approval in October 2020, which it subsequently did.

Committee effectiveness review
The effectiveness of the Audit Committee was evaluated this 
year as part of the externally facilitated Board Performance 
evaluation process. Details of this can be found on page 66.  
The review found that the Committee is operating effectively 
and that its role and remit remained appropriate for the current 
needs of the business. The Committee discussed the findings of 
the evaluation to identify opportunities for further improvement.

Summary
The Audit Committee has concluded, as a result of its work 
during the year, that it has acted in accordance with its terms  
of reference and fulfilled its responsibilities.

This report forms part of the Corporate Governance Report  
and is signed on behalf of the Audit Committee by: 

Amanda Aldridge
Chair of the Audit Committee
9 March 2021

Headlam Group plc Annual Report and Accounts 2020

81

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

 
 
82

Headlam Group plc Annual Report and Accounts 2020

Directors’ Remuneration Report
Remuneration 

Alison Littley 
Chair of the Remuneration Committee

Statement from the Chair of the 
Remuneration Committee
On behalf of the Board, I am pleased to present the Directors’ 
Remuneration Report for 2020. The Report includes my Annual 
Statement, a summary of the Directors’ Remuneration Policy 
(‘Policy’), which took effect from the date of our 2020 AGM and 
the Annual Report on Remuneration for the financial year ended 
31 December 2020. The Directors’ Remuneration Report will be 
subject to an advisory shareholder vote at the AGM on 21 May 
2021. 

Remuneration Policy Review
Shareholders approved our current Policy at the 2020 AGM, with 
93% of votes cast in favour. However, due to the timing of last 
year’s review of strategy, the Committee was unable to take 
account of its full conclusions when reviewing the Policy ahead of 
the expiry of its three-year term. As such, the Committee rolled 
forward the existing Policy largely unchanged albeit with a 
commitment to conduct a further review during the course of 
2020.

This review of the Policy was completed during the year just 
ended and the Committee’s conclusions are summarised as 
follows: 

•  No changes to the overarching framework –  

The Committee believes that the current framework 
continues to be effective and that no significant changes are 
required at this stage. We operate a simple and transparent 
structure comprising salary, benefits, pension, plus an annual 
bonus and single long-term incentive plan (the ‘PSP’), both of 
which are subject to stretching performance conditions. 
Incentive pay is subject to withholding and recovery provisions 
and a part of any annual bonus award is deferred into shares 
for a period of time. A post-vesting holding period operates 
for the PSP and significant share ownership guidelines apply. 
These features enhance the alignment of interest between 
our Executive Directors and shareholders and contribute to 
an appropriate level of risk mitigation.

•  Reduction in pension provision –  

The maximum pension contribution allowed for in the Policy 
for incumbent Executive Directors will be reduced from 15% 
to 11% of salary (see details in respect of the implementation 
of the pension policy in 2021 below). No changes will be made 
to the pension policy in respect of new Executive Directors, 
which will continue to be workforce aligned from appointment. 

• 

Introduction of post-cessation shareholding guidelines –  
From the 2021 AGM, post-cessation guidelines linked to the 
‘in-employment’ guidelines will be introduced. As such, 100% 
of the in-employment shareholding guideline (200% of salary) 
will apply up to the first anniversary of the date of cessation, 
reducing to 50% of the shareholding guideline (100% of salary) 
between the first and second anniversary of cessation. In 
determining the relevant number of shares to be retained 
post-cessation, only share awards granted after the 2021 
AGM will be counted (i.e. past grants and shares acquired from 
own purchases will be excluded).

 
Headlam Group plc Annual Report and Accounts 2020

83

•  Toughening of in-employment shareholding guidelines– 

Shareholding guidelines will be toughened to further 
encourage the retention of Headlam shares. As such, rather 
than requiring 50% of the net of tax shares which vest from 
the PSP and Deferred Bonus Plan to be retained against the 
shareholding guideline, 100% of the net of tax shares will be 
required to be retained until such point as the shareholding 
guideline has been achieved.

•  Enhanced clawback provisions –  

The malus and clawback provisions in respect of the annual 
bonus, Deferred Bonus Plan and PSP have been updated and 
enhanced to include corporate failure and insolvency triggers.

These changes are designed to further align our arrangements 
with the provisions of the Code and as they strengthen 
shareholder protections, increase alignment, and reduce the 
pension contribution policy limit, we are therefore not seeking 
formal shareholder approval to adopt them at the 2021 AGM.

Business performance and incentive out-turn for 2020
For 2020, the Executive Directors had a maximum annual bonus 
opportunity equal to 125% of base salary, with the bonus 
assessed against the Company’s underlying profit before tax 
performance as shown in the table on page 96. Threshold 
performance was not achieved and no bonus was therefore 
payable.

Awards granted under the PSP in 2018 were assessed on the 
basis of performance over the three-year period to 31 December 
2020. The awards were subject to two performance conditions, 
the first based on underlying EPS growth (80% of the award) and 
the second relative TSR (20% of the award). The combined 
assessment of the two performance conditions resulted in 0% of 
the awards vesting, as shown on page 96.

Discretion
The Remuneration Committee is conscious of its role in ensuring 
that remuneration is appropriate when considering the 
performance of the business and the individual directors. During 
the year it considered the formulaic outcomes of the annual 
bonus plan and the Performance Share Plan and was satisfied 
that the outcomes under these incentive schemes were 
appropriate. Therefore, no discretion has been exercised during 
the year. 

Remuneration for 2021
Base salary
The Executive Directors did not receive an increase in base salary 
for 2021, in line with the 2021 award for UK employees. 
Additionally, neither the Chairman, nor the Non-Executive 
Directors received a fee increase for 2021.

Pension
The Chief Executive does not currently receive any pension 
provision and there is no plan to change this. The Chief Financial 
Officer currently receives an 11% of salary pension contribution 
which is aligned to that available to those employees participating 
in the Defined Contribution pension scheme (which is offered to 
approximately half of the workforce), where Company 
contributions range from 4% of salary to 16% of salary depending 
on both age and earnings. While the Chief Financial Officer will 
shortly be eligible to receive an age-related increase from 11% to 
16% of salary, the Committee has agreed not to award this 

increase and to maintain his pension at 11% of salary in line with 
the remuneration policy change for incumbent Executive 
Directors outlined above. Should the Defined Contribution 
scheme be closed in the future, or Company contribution levels 
to this arrangement be reduced, the Committee will revisit the 
Chief Financial Officer’s pension provision to ensure it aligns with 
that offered to the workforce.

Annual bonus and PSP
The framework for operating our annual bonus and PSP in 2021 
will be largely consistent with our approach in 2020, albeit with 
some important changes to the performance measures in order 
to align with the conclusions of the recent review of strategy and 
with post-pandemic planning. 

Maximum bonus potential will remain at 125% of salary. The 
FY2020 bonus was based solely on PBT targets. However, 
following the conclusion of the strategic review in 2020 the 
Committee is now in a position to reintroduce strategic 
measures for a minority of the bonus in order to align the plan to a 
number of key non-financial deliverables. As such, 70% of the 
bonus will be based on PBT and 30% will be based on strategic 
targets. The strategic measures relate to the Strategy as detailed 
on page 18 and the delivery of specific projects under the 
Operational Improvement Programme as detailed within the 
Chief Executive’s Review on page 21. The bonus targets are 
currently considered to be commercially sensitive but they will be 
disclosed in full in next year’s Directors’ Remuneration Report 
together with level of achievement. In line with the Remuneration 
Policy a third of any bonus award will be deferred into shares 
under the Deferred Bonus Plan. 

The PSP awards will be made at 80% salary and vesting will be 
based 80% on EPS and 20% on relative TSR. This is consistent 
with how we have, in normal circumstances, operated our PSP 
over recent years except for the awards made in 2021. Reflecting 
the low base year for 2020, the EPS target will be based on 
absolute EPS rather than percentage growth targets.

As disclosed in last year’s Remuneration Report, the Committee 
had intended to make PSP awards in 2020 in line with our normal 
approach of basing vesting 80% on EPS and 20% on relative TSR. 
However, given the onset of the pandemic, the full impact of 
which only became apparent after approval of the 2019 Annual 
Report and Accounts, the Committee concluded that due to the 
uncertainty surrounding the full impact of COVID-19, the awards 
should be delayed by six months. It was also agreed that the EPS 
performance metric should be removed for the 2020 awards, and 
relative TSR should apply to 100% of awards. In addition to the 
TSR assessment, the Committee will consider the overall 
financial performance of the Company over the three-year 
period when deciding on the level of vesting and will have full 
discretion to ensure that the final outcome is warranted, based 
on the performance of the Company, in light of all relevant 
factors, to ensure outcomes are appropriate including the risk of 
windfall gains. 

The combination of a holding period requirement under the PSP, 
the deferral of bonus into shares under the Deferred Bonus Plan 
and the shareholding guidelines will continue to provide 
alignment between the interests of Executive Directors, the 
shareholders and delivery of the strategy.

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

 
 
84

Headlam Group plc Annual Report and Accounts 2020

Directors’ Remuneration Report continued

Shareholder views and voting outcomes
We conducted a consultation exercise with our larger 
shareholders early in 2020 on the Policy to be proposed to 
shareholders at the last AGM. The consultation also set out our 
proposals for the operation of the policy in 2020.

Whilst feedback on the Committee’s approach was generally 
very positive, the Committee noted the comments received in 
relation to pension provision and the implementation of post-
cessation shareholdings. In light of these comments, the 
Committee considered these features of the Policy carefully and 
continued to monitor the evolving expectations of investors and 
market practice throughout 2020. This has resulted in some 
changes for 2021, as described earlier in this Annual Statement. 

The provisions of the Companies Act 2006 require the Company 
to present its Remuneration Report annually to shareholders for 
an advisory vote and to present its Policy for approval every three 
years (binding vote). The Committee was pleased with the level of 
support received for the remuneration-related resolutions at the 
2020 AGM with over 99% of votes cast in favour of the advisory 
Remuneration Report resolution and 93% in favour of the binding 
Remuneration Policy resolution. We hope we will again receive 
your support at the forthcoming AGM.

We remain committed to a responsible approach to executive 
pay, as I trust this Directors’ Remuneration Report demonstrates. 
As always, I am happy to meet or speak with shareholders if there 
are any questions or feedback on our approach to executive 
remuneration.

On a personal note, as previously announced, I shall be stepping 
down from the Board and as Chair of the Remuneration 
Committee at the end of March 2021. Keith Edelman will take 
over from me as the interim Chair of the Remuneration 
Committee and will continue the development of our 
remuneration strategy, and align it with the best interests of our 
shareholders. On behalf of the Remuneration Committee, I 
would like to thank you all for your continued support.

Alison Littley
Chair of the Remuneration Committee
9 March 2021 

Taking account of the 2018 UK Corporate 
Governance Code
In implementing our Policy during the course of 2020 and in 
planning for its implementation in 2021, we have been careful to 
take account of the provisions of the Code and it will continue to 
be a key touchstone for the Committee. 

In summary, with regard to how we have sought to comply with 
the six factors outlined in Provision 40 of the Code, we believe the 
following are worthy of particular note:
•  Clarity – Our remuneration framework is structured to 
support financial delivery, shareholder returns and the 
achievement of strategic objectives, clearly aligning interests 
of Executive Directors with those of our shareholders, as well 
as with those of our other key stakeholders. Our Policy is 
transparent and well understood by our senior management 
team. It has been clearly articulated to our shareholders and 
representative bodies (both on an ongoing basis and during 
consultation when changes are being made).

•  Simplicity – A key objective of the Committee is to ensure 
that our remuneration framework is straightforward to 
communicate and operate and we have operated the same 
simple and transparent overarching structure for many years.
•  Risk – Our Policy has been designed to ensure that it is aligned 
with the Board’s risk appetite. Any inappropriate risk-taking is 
discouraged and mitigated through (i) the operation of 
arrangements that provide an appropriate balance of fixed pay 
to short- and long-term incentive pay and with multiple 
performance measures operating based on a blend of 
financial targets, key strategic objectives, and shareholder 
return targets, (ii) the significant proportion of long-term 
share-based pay in our packages (together with the operation 
of significant in-employment and the planned post-cessation 
shareholding guidelines), (iii) the deferral of a proportion of 
annual bonus and the operation of a post-vesting holding 
period for the PSP and (iv) the operation of robust recovery 
and withholding provisions.

•  Predictability – Our incentive plans are subject to individual 
caps, with our share plans also subject to market standard 
dilution limits. The Remuneration Committee has full 
discretion to alter the pay-out levels or vesting outcomes to 
ensure payments are appropriately aligned with the underlying 
performance of the Company.

•  Proportionality – There is a clear link between individual 

awards, delivery of strategy and our long-term performance. 
Ensuring our Executive Directors are not rewarded for failure 
underscores our approach (e.g. through the significant 
proportion of our packages based on long-term performance 
targets linked to the KPIs of the Company, our ability and 
openness to the use of discretion to ensure appropriate 
outcomes, and the structure of our Executive Directors’ 
contracts).

•  Alignment to culture – Our aim is to align our Remuneration 
Policy to Company culture and values. We strive to instil a 
sustainable performance culture at the management level 
that can cascade down throughout the Company. The Board 
sets the framework of KPIs against which we monitor the 
performance of the Company and the Remuneration 
Committee links the performance metrics of our incentive 
arrangements to those KPIs. We are keen to foster a culture of 
share ownership throughout the Company and operate a UK 
all-employee share scheme arrangement in pursuit of this 
objective.

 
Headlam Group plc Annual Report and Accounts 2020

85

DIRECTORS’ REMUNERATION POLICY
This part of the Directors’ Remuneration Report sets out an abridged version of the Directors’ Remuneration Policy which was 
approved by shareholders at the AGM on 22 May 2020. The Policy took formal effect from the date of approval and is intended to apply 
until the 2023 AGM unless a new version is presented to shareholders in the interim. 

Although we are not seeking shareholder approval for a new Policy in 2021, as described in the Annual Statement on pages 82 to 84, 
the Committee has sought to introduce some additional safeguards to operate from 2021 aimed at further aligning our arrangements 
with the provisions of the Code and with the evolving expectations of shareholders. The key changes are (i) a reduction in the 
maximum pension contribution, (ii) an increase in the net number of vested shares from the PSP and DBP required to be retained until 
the shareholding guideline is met and (iii) the introduction of a post-cessation shareholding requirement.

In the interests of clarity, the report includes some minor annotations to include these changes and to additionally show, where 
appropriate, how the Policy will be implemented in 2021. A full version of the original shareholder approved Policy can be found in the 
2019 Annual Report which can be viewed via the Company’s website at www.headlam.com.

Considerations when determining the remuneration policy
The overarching objective of the remuneration policy is to promote the long-term success of the Group. In seeking to achieve this 
objective the policy has been designed based on the following key principles:
•  To operate remuneration arrangements which are simple and transparent, and which help to build and maintain a sustainable 

performance culture;

•  To appropriately align executive reward with the Group’s strategic objectives and the delivery of value to shareholders; 
•  To promote appropriately the long-term success of the Group, and to not pay more than is necessary in doing so; and 
•  To have a competitive mix of base salary and short and long-term incentives, with an appropriate proportion of the package 

determined by the rigorous application of stretching targets linked to the Group’s performance. 

When designing the policy, the Remuneration Committee takes into account the provisions of the 2018 UK Corporate Governance 
Code and other good practice guidelines from institutional shareholders and shareholder bodies.

Consideration of employment conditions elsewhere in the Group
In setting remuneration for the Executive Directors, the Committee takes note of the overall approach to reward for employees in the 
Group. Salary increases will ordinarily be (in percentage of salary terms) no higher than those of the wider workforce. Whilst employees 
are not formally consulted on executive remuneration, a number of them are shareholders and as such are able to exercise their 
influence along with other shareholders. Additionally, the Company operates an Employee Forum at which aspects of remuneration 
across the Group will be discussed. The Chair of the Remuneration Committee is a member of the Employee Forum and as such 
receives feedback on remuneration matters directly from other Forum members. The Group People Director updates the 
Remuneration Committee periodically on remuneration arrangements and employment conditions across the Group. 

Shareholder views
The Committee is committed to an ongoing dialogue with shareholders and welcomes feedback on Executive and Non-Executive 
Directors’ remuneration. The Committee will seek to engage directly with larger shareholders and their representative bodies should 
any material changes be made to the Policy. The Committee also considers shareholder feedback received in relation to the 
remuneration-related resolutions each year following the AGM. This, plus any additional feedback received from time to time, is then 
considered as part of the Committee’s annual review of remuneration policy and its implementation. 

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

 
 
86

Headlam Group plc Annual Report and Accounts 2020

Directors’ Remuneration Report continued

Policy table for Executive Directors

Component

Purpose and link to strategy

Operation

Maximum opportunity

Performance measures

Although there are no 
formal performance 
conditions, any 
increase in base salary 
is only implemented 
after careful 
consideration of 
individual contribution 
and performance and 
having due regard to 
the factors set out in 
the Operation column 
of this table.

Not applicable.

While there is no maximum salary, 
increases will normally be in line 
with the typical range of salary 
increases awarded (in percentage 
of salary terms) to the wider 
workforce.

Larger salary increases may be 
awarded to take account of 
individual circumstances, such as:
•  where an Executive Director has 

been promoted or has had a 
change in scope or responsibility;
•  where the Committee has set the 
salary of a new hire at a discount 
to the market level initially, a 
series of planned increases can 
be implemented over the 
following few years to bring the 
salary to the appropriate market 
position, subject to individual 
performance;

•  where there has been a change in 

market practice; or

•  where there has been a 

significant change in the scale of 
the role or the size and/or 
complexity of the business.

Increases may be implemented 
over such time period as the 
Committee deems appropriate.

Whilst the Committee has not set 
an absolute maximum on the level 
of benefits Executive Directors 
may receive, the value of benefits 
is set at a level that the Committee 
considers appropriate against the 
market and provides a sufficient 
level of benefits based on individual 
circumstances.

Base salary To provide a 

competitive base 
salary for the market 
in which the Group 
operates to attract 
and retain Executives 
of a suitable calibre.

Salaries are usually reviewed 
annually, with any increases 
typically effective 1 January. 

Salaries are typically set after 
considering:
•  pay and conditions elsewhere 

in the Group;

•  overall Group performance;
•  individual performance and 

experience;

•  progression within the role; 

and

•  competitive salary levels in 
companies of a broadly 
similar size and complexity 
and market forces.

Benefits

To provide broadly 
market competitive 
benefits as part of the 
total remuneration 
package.

Executive Directors receive 
benefits in line with market 
practice, and these include life 
assurance, private medical 
insurance, company car or car 
allowance and, where relevant, 
relocation expenses. Executive 
Directors are also provided with 
the opportunity to join any 
HMRC approved all-employee 
share plan arrangements on the 
same basis as other employees.

Executive Directors will be 
eligible for any other benefits 
which are introduced for the 
wider workforce on broadly 
similar terms and other benefits 
might be provided from time to 
time based on individual 
circumstances and if the 
Committee decides payment of 
such benefits is appropriate.

Any reasonable business-
related expenses can be 
reimbursed (and any tax 
thereon met if determined to be 
a taxable benefit). 

 
Headlam Group plc Annual Report and Accounts 2020

87

Component

Purpose and link to strategy

Operation

Maximum opportunity

Performance measures

For newly appointed Executive 
Directors, maximum defined 
contribution or cash allowance in 
lieu of pension is limited to the 
contribution level available to the 
majority of the workforce (in 
percentage of salary terms) 
prevailing at the time of hire or 
promotion.

Incumbent Executive Directors 
may receive a defined contribution 
or cash allowance of up to 11% of 
base salary (reduced from 15% of 
salary from the 2021 AGM). 

Maximum annual bonus 
opportunity is 125% of base salary.

Retirement 
benefits

To provide employees 
with long-term 
savings to allow for 
retirement planning.

The Group may offer 
participation in a defined 
contribution pension plan or 
may permit Executive 
Directors to take a cash 
supplement in lieu of pension 
up to the same value.

Annual 
bonus

Rewards performance 
against targets which 
support the strategic 
direction of the 
Group. Bonus deferral 
provides a retention 
element through 
share ownership and 
direct alignment with 
shareholders’ 
interests.

Awards are based on 
performance typically 
measured over one year.

Pay-out levels are determined 
by the Committee after the 
year end based on 
performance against pre-set 
targets.

Executive Directors will defer at 
least one-third of any bonus 
award into shares, typically for a 
two-year period. The 
Committee may decide to pay 
the whole of the bonus earned in 
cash where the amount to be 
deferred would, in the opinion of 
the Committee, be so small as to 
make deferral administratively 
burdensome. Deferred shares 
will typically take the form of 
nil-cost share options but may 
be structured as an alternative 
form of share award.

Deferred bonus awards may be 
granted on the basis that the 
participant shall be entitled to 
an additional benefit (in cash or 
shares) in respect of dividends 
paid over the deferral period, 
calculated on such basis as the 
Committee shall determine.

The vesting of the deferred 
shares is not subject to the 
satisfaction of any additional 
performance conditions.

Not applicable.

Targets are set 
annually with 
measures linked to 
the Group’s strategy 
and aligned with key 
financial, strategic 
and/or individual 
targets.

The majority, if not all, 
of the annual bonus 
will be assessed 
against key financial 
performance metrics 
of the business and 
any balance will be 
based on non-
financial strategic/
personal objectives.

A graduated scale of 
targets is set for each 
measure, with up to 
10% of each element 
payable for achieving 
the relevant threshold 
performance level 
and 100% of 
maximum potential 
for achieving stretch 
performance.

The Committee has 
discretion to amend 
the pay-out should any 
formulaic output not 
reflect the 
Committee’s 
assessment of overall 
business performance.

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

 
 
88

Headlam Group plc Annual Report and Accounts 2020

Directors’ Remuneration Report continued

Component

Purpose and link to strategy

Operation

Maximum opportunity

Performance measures

Annual 
bonus 
continued

Performance 
Share Plan 
(‘PSP’)

To incentivise 
Executive Directors, 
and to deliver genuine 
long-term 
performance-related 
pay, with a clear line of 
sight for Executives 
and direct alignment 
with shareholders’ 
interests.

The Committee has the right 
to apply malus and/or clawback 
(in respect of both the cash and 
deferred elements of bonuses) 
in the event of certain defined 
circumstances.

The annual bonus plan includes 
provisions which enable the 
Committee (in respect of both 
the cash and the deferred 
elements of bonuses) to 
recover or withhold value in the 
event of certain defined 
circumstances.

Awards will be in the form of 
nil-cost share options, 
conditional shares or other 
such form as has the same 
economic effect. 

Awards will be granted with 
vesting dependent on the 
achievement of performance 
conditions set by the 
Committee, with performance 
normally measured over at 
least a three-year performance 
period.

Awards will usually be subject 
to a two-year holding period 
following the end of the 
performance period, and 
shares will typically not be 
released to participants until 
the end of any such holding 
period.

Awards under the PSP may be 
granted on the basis that the 
participant shall be entitled to 
an additional benefit (in cash or 
shares) in respect of dividends 
paid over the holding period. 
This amount shall be calculated 
on such basis as the 
Committee determines.

The PSP includes provisions 
which enable the Committee 
to recover or withhold value in 
the event of certain defined 
circumstances.

The normal maximum PSP award is 
100% of salary in respect of a 
financial year. The normal 
maximum award limit will only be 
exceeded in exceptional 
circumstances such as on the 
recruitment of an Executive 
Director and is subject to an overall 
limit of 200% of salary in respect of 
a financial year.

PSP awards to the current 
Executive Directors in respect of 
2020 will be 80% of salary.

PSP awards currently 
vest based on 
performance against a 
mix of financial targets 
and relative TSR 
performance targets 
set and assessed by 
the Committee in its 
discretion. Financial 
targets currently 
determine vesting in 
relation to at least 
50% of awards.

A maximum of 25% of 
any element vests for 
achieving the 
threshold 
performance target 
and 100% for 
maximum 
performance.

Any vesting is also 
subject to the 
Committee being 
satisfied that the 
Company’s 
performance on the 
headline measures is 
consistent with 
underlying business 
performance and the 
vesting outcome may 
be reduced if deemed 
appropriate.

Performance metrics 
and weightings are 
reviewed annually and 
may be varied for 
future award cycles as 
appropriate to reflect 
the prevailing strategic 
priorities of the Group 
at that time.

 
Headlam Group plc Annual Report and Accounts 2020

89

Non-Executive Directors (including the Chairman)

Component

Purpose and link to strategy

Operation

Maximum opportunity

Performance measures

Annual Fee To attract individuals 

with appropriate 
knowledge and 
experience.

Not applicable.

Neither the Chairman nor the Non-
Executive Directors participate in 
any of the Group’s performance 
related schemes (i.e. annual bonus 
or incentive arrangements). Nor do 
they receive any pension or private 
medical insurance or taxable 
benefits, other than the potential 
to receive gifts at the end of a long-
standing term of appointment.

Non-Executive Directors may be 
eligible to receive benefits such as 
the use of secretarial support, 
travel costs or other benefits that 
may be appropriate and the 
Company repays any reasonable 
expenses that a Non-Executive 
Director incurs in carrying out their 
duties as a director, including any 
tax liabilities thereon, if 
appropriate.

Fees are normally reviewed 
annually taking into account 
factors such as the time 
commitment and contribution 
of the role and market levels in 
companies of comparable size 
and complexity. 

The Chairman is paid an 
all-inclusive fee for all Board 
responsibilities.

Fees for the other Non-
Executive Directors may 
include a basic fee and 
additional fees for further 
responsibilities (for example, 
chairmanship of Board 
committees or holding the 
office of Senior Independent 
Director).

In exceptional circumstances, if 
there is a temporary yet 
material increase in the time 
commitments for Non-
Executive Directors, the board 
may pay extra fees on a pro 
rata basis to recognise the 
additional workload.

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

Explanation of performance measures chosen
Performance measures for the annual bonus are selected annually to align with the KPIs and prevailing strategic imperatives of the 
Group, and the interests of shareholders and other stakeholders. Financial measures (e.g. underlying profit before tax) will be used for 
a majority of the bonus with any remainder based on key strategic and/or personal objectives designed to ensure that Executive 
Directors are incentivised to deliver across a range of objectives. ‘Target’ performance is typically set in line with the business plan for 
the year, with threshold to stretch targets set around this based on a sliding scale which takes account of relevant commercial factors. 
Only modest rewards are available for delivering threshold performance levels, with rewards at stretch requiring material 
outperformance of the business plan. Details of the specific measures used for the annual bonus are set out in the annual report on 
remuneration.

Performance measures for the PSP are selected in order to provide a robust and transparent basis on which to measure the Group’s 
performance, to demonstrably link remuneration outcomes to delivery of the business strategy over the longer term, and to provide 
strong alignment between senior management and shareholders. In achievement of these aims, PSP awards granted in respect of 
2021 will be based on underlying basic Earnings Per Share (‘EPS’) and relative Total Shareholder Return (‘TSR’). EPS is currently a critical 
KPI for the Group, supporting a focus on profitability and growth. TSR is aligned with the Group’s focus on creating value for our 
shareholders. However, the policy provides for Committee discretion to alter the PSP measures and weightings to ensure they can 
continue to facilitate an appropriate measurement of performance over the life of the policy, taking account of any evolution in the 
Group’s strategic ambitions.

When setting performance targets for the bonus and PSP, the Committee will take into account a number of different reference 
points, which may include the Group’s business plans and strategy, external forecasts and the wider economic environment. 

The Committee retains discretion to amend the bonus pay-out and to reduce the PSP vesting level if any formulaic outcome is not 
reflective of the Committee’s assessment of overall business performance over the relevant performance period.

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

 
 
90

Headlam Group plc Annual Report and Accounts 2020

Directors’ Remuneration Report continued

Discretion retained by the Committee in operation of the incentive plans
The Committee will operate the Company’s incentive plans according to their respective rules and consistent with normal market 
practice, the Listing Rules and HMRC rules where relevant, including flexibility in a number of regards. These include making awards 
and setting performance criteria each year, dealing with leavers, and adjustments to awards and performance criteria following 
acquisitions, disposals, special dividends, changes in share capital and to take account of the impact of other merger and acquisition 
activity, and to settle awards in cash. The Committee also retains discretion within the policy to adjust the targets, set different 
measures and/or alter weightings for the annual bonus plan and PSP, pay dividend equivalents on vested shares up to the date those 
shares can first reasonably be exercised and, in exceptional circumstances, under the rules of the long-term incentive plans to adjust 
performance conditions to ensure that the awards fulfil their original purposes (for example, if an external benchmark or measure is no 
longer available). 

All assessments of performance are ultimately subject to the Committee’s judgement. Any discretion exercised, and the rationale, will 
be disclosed in the Annual Remuneration Report.

Differences in pay policy for Executive Directors compared to employees more generally
The Remuneration Policy applied to the Executive Directors is similar to the policy for the wider senior management team in that a 
significant element of remuneration is dependent on Group performance and the key principles of the remuneration philosophy are 
applied consistently across the Group below this level, taking into account seniority and market practice. Key features include:
•  We aim to provide market competitive levels of remuneration across the workforce in order to recruit and retain high calibre 

employees at all levels;

•  We have aligned pension contributions for new Executive Directors going forward with those of the majority of the workforce;
•  All UK employees have the opportunity to participate in an HMRC-approved employee share scheme arrangement; and 
•  Employees at selected levels participate in an annual bonus arrangement. 

At senior levels, remuneration is increasingly long-term, and ‘at risk’ with an increased emphasis on performance-related pay and 
share-based remuneration.

Illustrations of application of remuneration policy
The charts below set out for the Chief Executive and Chief Financial Officer an illustration of the application for 2021 of the 
remuneration policy set out above. The charts show the split of remuneration between fixed pay and annual bonus and PSP on the 
basis of minimum remuneration, remuneration receivable for performance in line with the Group’s expectations, maximum 
remuneration (not allowing for any share price appreciation) and maximum remuneration (assuming 50% share price growth).

Chief Executive Officer 

Chief Financial Officer 

‘000s

£511
100%

£981
10%
38%

38%

52%

£1,524
26%

40%

34%

£1,722
11%
23%

36%

30%

‘000s

£424
100%

£770
10%
35%

55%

£1,171
25%

39%

36%

£1,316
11%
22%

35%

32%

Minimum

On-target

Maximum

Maximum with growth

Minimum

On-target

Maximum

Maximum with growth

Fixed pay

Annual bonus

PSP

Share price growth

 
 
Headlam Group plc Annual Report and Accounts 2020

91

In illustrating the potential reward, the following assumptions have been made.

Minimum performance

Performance in line with 
expectations

Maximum performance

Maximum performance plus 
50% share price growth

Fixed pay

Fixed elements of 
remuneration only – base 
salary (being the salary 
effective 1 January 2021, 
benefits in respect of 2020 
and cash in lieu of pension of 
11% of salary for the Chief 
Financial Officer only (the 
current Chief Executive 
receives no pension 
contribution or cash 
equivalent allowance).

Annual bonus (including 
any amount deferred) 

PSP

No annual bonus award.

No vesting.

75% of salary awarded for 
achieving target 
performance.

125% of salary awarded for 
achieving maximum 
performance.

25% of maximum award 
vesting (equivalent to 20% of 
salary) for achieving target 
performance.

100% of maximum award 
vesting (equivalent to 80% of 
salary) for achieving maximum 
performance.

100% of maximum award 
vesting (equivalent to 80% of 
salary) for achieving maximum 
performance plus 
hypothetical share price 
growth of 50%.

Notes to the scenarios methodology:

•  Annual bonus includes amounts deferred into shares.
•  PSP is measured at face value, i.e. no assumption for dividends or share price growth (other than in the fourth scenario).
•  Any potential amounts relating to all-employee share schemes have been excluded.

Recruitment remuneration
The policy aims to facilitate the appointment of individuals of sufficient calibre to lead the business, to execute the Group’s strategy 
effectively and to promote the long-term success of the Group for the benefit of shareholders and other stakeholders. When 
appointing a new Executive Director, the Committee seeks to ensure that arrangements are in the best interests of the Group and 
not to pay more than is appropriate.

The Committee will take into consideration a number of relevant factors, which may include the calibre and experience of the 
individual, the candidate’s existing remuneration package, and the specific circumstances of the individual, including the jurisdiction 
from which the candidate was recruited.

When hiring a new Executive Director, the Committee will typically align the remuneration package with the above policy.  
The Committee may include other elements of pay which it considers are appropriate; however, this discretion is capped  
and is subject to the principles and the limits referred to below.

•  Base salary will be set at a level appropriate to the role and the experience of the Executive Director being appointed and the 

circumstances of the appointment. This may include agreement on setting the salary at below the market rate with a series of 
future staged increases planned in order to bring the salary up to a market level, in line with progression in the role, increased 
experience and/or responsibilities, and subject to satisfactory performance, where it is considered appropriate. 

•  Retirement benefits will be workforce aligned and other benefits will be provided in line with the above policy. 
• 

If the Executive Director will be required to relocate in order to take up the position, it is the Group’s policy to allow reasonable 
relocation, travel and subsistence payments. Any such payments will be at the discretion of the Committee.

•  The Committee will not offer non-performance related incentive payments (for example a ‘guaranteed sign-on bonus’). 
• 

If an Executive Director is recruited at a time in the year when it would be inappropriate to provide a bonus or long-term incentive 
award for that year as there would not be sufficient time to assess performance, subject to the limit on variable remuneration set 
out below, the quantum in respect of the months employed during the year may be transferred to the subsequent year so that 
reward is provided on a fair and appropriate basis.  

•  The Committee may also alter the performance measures, performance period, vesting period, deferral period and holding period 

of the annual bonus or PSP, if the Committee determines that the circumstances of the recruitment merit such alteration.  
The rationale will be clearly explained in the following Directors’ Remuneration Report. 

•  The maximum level of variable remuneration which may be granted (excluding ‘buyout’ awards as referred to below) is  

325% of salary.

•  The Committee may make additional payments or awards in respect of hiring an employee to ‘buyout’ remuneration arrangements 

forfeited on leaving a previous employer. In doing so, the Committee will take account of relevant factors including any 
performance conditions attached to the forfeited arrangements and the time over which they would have vested. The Committee 
will generally seek to structure buyout awards or payments on a like-for-like basis to the remuneration arrangements forfeited.  
Any such payments or awards are limited to the expected value of the forfeited awards. Where considered appropriate, such 
buyout awards will be liable to forfeiture or ‘malus’ and/or ‘clawback’ on early departure.

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

 
 
 
92

Headlam Group plc Annual Report and Accounts 2020

Directors’ Remuneration Report continued

•  Any share awards referred to in this section, including any buyout awards, will be granted as far as possible under the Group’s 

existing share plans. If necessary, and subject to the limits referred to above, awards in relation to a recruitment may be granted 
outside of these plans as permitted under the Listing Rules which allow for the grant of awards to facilitate, in unusual 
circumstances, the recruitment of an Executive Director.

•  Where a position is filled internally, any ongoing remuneration obligations or outstanding variable pay elements shall be allowed to 

continue according to the original terms.

•  Fees payable to a newly appointed Chairman or Non-Executive Director will be in line with the fee policy in place at the time  

of appointment.

Service contracts and letters of appointment
Executive Directors’ service contracts are on a rolling basis and may be terminated on up to 12 months’ notice by the Group or by  
the Executive. 

All Non-Executive Directors have letters of appointment providing for fixed-term agreements with the Group which may be 
terminated by the giving of three months’ notice by either party (Chairman six months’ notice). The agreements last for an initial 
period of three years and may then be extended for two additional periods of three years, subject to re-election by shareholders at the 
relevant AGM.

Copies of Executive Directors’ service contracts and Non-Executive Directors’ letters of appointment are available for inspection at 
the Company’s registered office during normal hours of business.

Payments for loss of office
The principles on which the determination of payments for loss of office will be approached are set out below:

Policy

Payment in lieu of notice

If notice is served by either party, the Executive Director can continue to receive basic salary, 
benefits and pension for the duration of their notice period, during which time the business may 
require the individual to continue to fulfil their current duties or may assign a period of garden leave.

Annual bonus

The Group has discretion to make a payment in lieu of notice. Such a payment would include base 
salary and, at the election of the Committee, compensation for benefits and pension contributions 
(if applicable) for the unexpired period of notice.

This will be at the discretion of the Committee on an individual basis and the decision as to 
whether or not to award an annual bonus award in full or in part will be dependent on a number of 
factors, including the circumstances of the individual’s departure and their contribution to the 
business during the annual bonus period in question. Any annual bonus award amounts paid will 
normally be prorated for time in service during the annual bonus period and will, subject to 
performance, be paid at the usual time (although the Committee retains discretion to pay the 
annual bonus award earlier in appropriate circumstances). Any bonus earned for the year of 
departure and, if relevant, for the prior year may be paid wholly in cash at the discretion of  
the Committee.

Deferred bonus awards

The extent to which any unvested deferred bonus award will vest will be determined in 
accordance with the rules of the Deferred Bonus Plan (‘DBP’).

If a participant ceases employment for any reason (other than summary dismissal, in which case 
his award will lapse), his award will ordinarily continue until the normal vesting date. The 
Committee retains discretion to release awards when the participant leaves.

Awards (in the form of nil cost options) which have vested and been released but remain 
unexercised at the date of cessation may be exercised, for such period as the Committee 
determines, if a participant leaves for any reason (other than summary dismissal).

 
Headlam Group plc Annual Report and Accounts 2020

93

PSP

The extent to which any unvested award will vest will be determined in accordance with the rules 
of the PSP.

Policy

Unvested awards will normally lapse on cessation of employment. However, if a participant leaves 
due to death, ill health, injury, disability, the sale of his employer or any other reason at the 
discretion of the Committee, the Committee shall determine whether the award will be released 
at cessation or on the normal release date or at some other time (such as following the end of the 
performance period). In any case, the extent of vesting will be determined by the Committee 
taking into account the extent to which the performance condition is satisfied and, unless the 
Committee determines otherwise, the period of time elapsed from the date of grant to the date 
of cessation relative to the performance period. Awards may then be exercised during such 
period as the Committee determines.

If a participant leaves for any reason (other than summary dismissal) after an award has vested 
but before it has been released (i.e. during a ‘holding period’), his award will ordinarily continue until 
the normal release date when it will be released to the extent it vested. The Committee retains 
discretion to release awards when the participant leaves.

Awards (in the form of nil cost options) which have vested and been released but remain 
unexercised at the date of cessation may be exercised, for such period as the Committee 
determines, if a participant leaves for any reason (other than summary dismissal).

Change of control

The extent to which unvested awards under the DBP and PSP will vest will be determined in 
accordance with the rules of the relevant plan.

Mitigation

Other payments

Awards under the DBP will vest in full in the event of a takeover, merger or other relevant 
corporate event.

Unvested awards under the PSP will vest early on a takeover, merger or other relevant corporate 
event. The Committee will determine the level of vesting taking into account the extent to which 
the performance condition is satisfied and, unless the Committee determines otherwise, the 
period of time elapsed from the date of grant to the date of the relevant corporate event relative 
to the performance period.

Awards under the PSP which have vested but not been released (i.e. awards which are subject to a 
holding period) will be released, to the extent vested.

If an Executive Director’s employment is terminated, any compensation payment will be 
calculated in accordance with normal legal principles including the application of mitigation to the 
extent appropriate to the circumstances of the termination. Payments will be made in 
instalments and reduced to the extent employment is taken up elsewhere.

Payments may be made either in the event of a loss of office or a change of control under any of 
the Group’s HMRC-favoured all-employee share plans in line with the associated plan rules. There 
is no discretionary treatment for leavers or on a change of control under these schemes.

In appropriate circumstances, payments may also be made in respect of accrued holiday, 
outplacement and legal fees and other benefits that may be considered appropriate taking into 
account the circumstances of the termination.

The Committee reserves the right to make additional exit payments where such payments are 
made in good faith in discharge of an existing legal obligation (or by way of damages for breach of 
such an obligation) or by way of settlement or compromise of any claim arising in connection with 
the termination of a Director’s office or employment.

Where a buy-out award is made under the Listing Rules then the leaver provisions would be determined at the time of the award.

Where the Committee retains discretion, it will be used to provide flexibility in certain situations, taking into account the particular 
circumstances of the Director’s departure and performance.

There is no entitlement to any compensation in the event of Non-Executive Directors’ fixed-term agreements not being renewed or 
the agreement terminating earlier.

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

 
 
94

Headlam Group plc Annual Report and Accounts 2020

Directors’ Remuneration Report continued

Existing contractual arrangements and historical awards
The Committee retains discretion to make any remuneration payment or payment for loss of office outside the policy in this report 
(including exercising any discretions available to it in connection with any such payment):

•  where the terms of the payment were agreed before the policy came into effect (including the satisfaction of options granted 

under the CIP), provided in the case of any payment whose terms were agreed after the previous Directors’ Remuneration Policy 
was approved and before the policy in this report became effective, the remuneration payment or payment for loss of office was 
permitted under that former policy; 

•  where the terms of the payment were agreed at a time when the relevant individual was not a Director of the Group and, in the 

opinion of the Committee, the payment was not in consideration of the individual becoming a Director of the Group. 

External appointments
The Board believes that experiences of other companies’ practices and challenges is valuable both for the personal development of 
its Executive Directors and for the Group. Any external appointments are subject to board approval (which would not be given if the 
proposed appointment would lead to a material conflict of interest). Fees received by Executive Directors in respect of external 
non-executive appointments are retained by the individual Director. Details of such appointments are included in the Annual Report 
on Remuneration.

Shareholding guidelines
In order to further align the Executive Directors’ long-term interests with those of shareholders, the Group operates share ownership 
guidelines. The guidelines provide that the Executive Directors are required to build up and maintain (as relevant) a certain level of 
shareholding in the Group equivalent in value to 200% of annual salary. Until the guideline has been reached Executive Directors are 
required to retain all of the net number of vested shares from the PSP and DBP (increased from half of the net number from the 2021 
AGM). Vested shares which are subject to a holding period under the PSP and shares which are subject to DBP awards will count 
towards the limit (on a net of assumed tax basis).

As described in the Annual Statement on page 82, post-cessation shareholding guidelines will also be introduced from the 2021 AGM. 
As a result, Executive Directors will now normally be required to hold shares at a level equal to the lower of their shareholding at 
cessation and 200% of salary for one year and 100% of salary for a second year post cessation in respect of any share awards granted 
after the 2021 AGM and excluding own shares purchased. 

 
Headlam Group plc Annual Report and Accounts 2020

95

ANNUAL REPORT ON REMUNERATION
Certain information provided in this part of the Directors’ Remuneration Report is subject to audit. This is annotated as audited. Any 
information not annotated as audited is unaudited.

Single total figure of remuneration for each Director
The table below reports the total remuneration receivable in respect of qualifying services by each of the Executive Directors for the 
years 2020 and 2019.

Executive Directors’ remuneration as a single figure – 2020 (audited)

Executive Directors

Steve Wilson
Chris Payne

Base salary/
fees
£000

Non-salary
benefits1
£000

Pension related 
benefits4  
£000

Annual 
performance 
bonus 
£000

Share-based 
incentive 
schemes2,3  
£000

494
364

858

17
20

37

–
40

40

–
–

–

3
3

6

Total 
£000

514
427

941

Total fixed 
£000

Total variable 
£000

511
424

935

3
3

6

1 

 Non-salary benefits include the provision of a company car or car allowance, private medical insurance and other benefits deemed to be an employment benefit  
such as some fuel costs. 

2  Performance conditions for the PSP were tested after 31 December 2020 and 0% of the award will vest in March 2021. 
3 
Includes the grant of options under the Sharesave Scheme on 5 October 2020, calculated on an intrinsic value basis.
4  The amount of employer contribution to a scheme or paid as cash in lieu of retirement benefits based on a fixed percentage of base salary.

Executive Directors’ remuneration as a single figure – 2019 (audited)

Executive Directors

Steve Wilson
Chris Payne

Base salary/
fees
£000

Non-salary
benefits1
£000

Pension related 
benefits3  
£000

Annual 
performance 
bonus 
£000

Share-based 
incentive 
schemes2  
£000

484
357

841

16
20

36

–
39

39

276
203

479

22
12

34

Total 
£000

798
631

1,429

Total fixed 
£000

Total variable 
£000

500
416

916

298
215

513

1 

2 

 Non-salary benefits include the provision of a company car or car allowance, private medical insurance and other benefits deemed to be an employment benefit  
such as some fuel costs.
 PSP awards vested in respect of the performance to the year ended 31 December 2019 and approximately 5.7% of the award vested in March 2020. The long-term incentives figure 
for the year ended 31 December 2019 has been restated to reflect the market value of the shares on the date of vesting (429.5p). Given that the share price at grant was 536p, neither 
of the amounts presented for Steve Wilson or Chris Payne include any amount in respect of share price appreciation. Figures for Steve Wilson also include the grant of options under 
the Sharesave Scheme calculated on an intrinsic value basis. 

3  The amount of employer contribution to a scheme or paid as cash in lieu of retirement benefits based on a fixed percentage of base salary.

The following tables report the total remuneration receivable in respect of qualifying services by each of the Non-Executive Directors 
for the years 2020 and 2019.

Non-Executive Directors’ remuneration as a single figure – 2020 (audited)

Executive Directors

Philip Lawrence
Amanda Aldridge
Keith Edelman
Alison Littley

Base salary/
fees
£000

Non-salary
benefits
£000

Pension related 
benefits 
£000

Annual 
performance 
bonus 
£000

Share-based 
incentive 
schemes 
£000

143
53
55
53

303

–
–
–
–

–

–
–
–
–

–

–
–
–
–

–

–
–
–
–

–

Total 
£000

143
53
55
53

303

Total fixed 
£000

Total variable 
£000

143
53
55
53

303

–
–
–
–

–

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

 
 
96

Headlam Group plc Annual Report and Accounts 2020

Directors’ Remuneration Report continued

Non-Executive Directors’ remuneration as a single figure – 2019 (audited)

Base salary/
fees
£000

Non-salary
benefits
£000

Pension related 
benefits 
£000

Annual 
performance 
bonus 
£000

Share-based 
incentive 
schemes 
£000

143
53
55
49
19

319

–
–
–
–
–

–

–
–
–
–
–

–

–
–
–
–
–

–

–
–
–
–
–

–

Total 
£000

143
53
55
49
19

319

Total fixed 
£000

Total variable 
£000

143
53
55
49
19

319

–
–
–
–
–

–

Non-Executive Directors

Philip Lawrence
Amanda Aldridge
Keith Edelman
Alison Littley
Andrew Eastgate1

1  Stepped down 31/5/19

Annual performance bonus
For 2020, the Executive Directors had a maximum annual bonus opportunity equal to 125% of base salary. The bonus was assessed 
against the Company’s underlying profit before tax as shown below: 

Performance metric

Proportion of
bonus
determined by
metric

Threshold
performance

Target
performance

Maximum
performance

Actual
performance

Bonus earned
(% max)

Underlying Profit Before Tax

100%

£36.04m

£40.05m

£48.06m

£15.9m

0%

The remuneration policy states that one-third of the bonus earned will be deferred into shares for a two-year period. For the year 
ending 31 December 2020 no bonus was earned and therefore there will be no deferral into shares. 

Share-based payments vesting in the financial year
Awards granted under the PSP in 2018 were assessed on the basis of performance over the three-year period to 31 December 2020. 
The awards were subject to two performance conditions, based on EPS growth (80% of the award) and relative TSR (20% of the 
award) each measured over a three-year period. The performance outcome and consequent vesting was as follows: 

Vesting (% of maximum)

0%
25% (threshold)
100% (maximum)
Outcome
Vesting (% of each element)

Proportion of total award vesting

Steve Wilson
Chris Payne

EPS growth (80% of award)

Less than 5% p.a.
5% p.a.
8% p.a.
-30.0% p.a.
0%

0%

TSR
Relative performance against FTSE 
SmallCap Index (20% of award)

Below median
Median
Upper quartile
Below median
0%

0%

Shares granted

Shares vesting

Value of shares vesting

86,187
63,506

0
0

£0
£0

 
Headlam Group plc Annual Report and Accounts 2020

97

PSP awards granted during the financial period (audited)
PSP awards were granted to Executive Directors in 2020 as follows: 

Steve Wilson
Chris Payne

Number of
nil-cost options
over which award
granted

140,694
103,669

244,363

Value of
Award
£000

395
291

686

% of
salary

80
80

% of award  
vesting at  
threshold

Date of
grant

25
25

11 Sept 2020
11 Sept 2020

Performance
period

3 years
3 years

The share price used to determine the number of shares under the PSP was 281 pence, being the average mid-market closing share 
price for the five business days prior to the date of award.

The Awards are subject to a relative Total Shareholder Return (‘TSR’) performance condition. The Company’s TSR for the period of 
three years commencing with the date of grant will be calculated for both the Company and a comparator group consisting of the 
companies making up the FTSE SmallCap Index (excluding investment trusts) at the start of the relevant period. If, at the end of the 
three years, the Company’s TSR is below the median TSR for the comparator group then none of the award will vest. If the Company’s 
TSR is equal to the median of the TSR of the comparator group then 25% of the award shall vest. If the Company’s TSR is between 
median and upper quartile of the TSR of the comparator group then between 25% and 100% of the award shall vest on a straight-line 
basis. If the Company’s TSR is above the upper quartile of the TSR of the comparator group then 100% of the award shall vest.

The vesting of the awards is additionally subject to a financial underpin whereby the extent of vesting may be adjusted to reflect the 
overall financial performance of the Company over the three-year performance period. The Remuneration Committee also has full 
discretion to ensure that the final outcome is warranted based on the performance of the Company in the light of all relevant factors 
and to ensure there have been no windfall gains. Any awards vesting are additionally subject to a two-year holding period following the 
date of vesting.

As described in the annual statement on page 83, the Committee had originally intended to make PSP awards in 2020 in line with our 
normal approach of basing vesting 80% on EPS and 20% on relative TSR. However, given the onset of the pandemic; the full impact of 
which only became apparent after approval of the 2019 Annual Report and Accounts; the Committee concluded that due to the 
uncertainty surrounding the full impact of COVID-19, the awards should be delayed by six months and that relative TSR should govern 
100% of the headline level of vesting.

Dilution
The Remuneration Committee supports the Investment Association (‘IA’) guidelines regarding dilution and regularly monitors 
compliance with these requirements. The Company’s share plan rules limit the number of newly issued shares which can be granted in 
a ten-year period to 10% of the issued share capital under all-employee share plans, and 5% under the discretionary share plans.

As at the date of this report, the Company’s usage of shares against the limits detailed above in respect of the all-employee schemes 
was 2.41% of the issued share capital (excluding treasury shares) and in respect of grants under discretionary plans was 0% of the 
issued share capital (excluding treasury shares). It is the Remuneration Committee’s intention that options exercised under the SAYE 
scheme will continue to be satisfied by shares held in treasury.

Further information on share-based payments is set out in note 24 to the financial statements.

Pension-related benefits (audited)
The only Executive Director to receive any pension benefit during the year was Chris Payne, who received pension contributions from 
the Company equivalent to 11% of his base salary which is aligned to that available to those employees participating in the Defined 
Contribution pension scheme of similar age and earnings. 

Payment for loss of office and to past Directors (audited)
No payments for loss of office were made during the financial period and there are no payments to past directors to be reported for 
the year under review.

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

 
 
 
98

Headlam Group plc Annual Report and Accounts 2020

Directors’ Remuneration Report continued

Executive Directors’ share awards outstanding

Steve Wilson

Number of 
shares /  
options as at  
31 December 
2019

Shares /  
options  
granted 

Shares /  
options  
lapsed

Shares /  
options  
exercised

Number of 
shares/
options at 
31 December 
2020

Share price  
at grant 
 (pence)

Exercise  
price  
(pence)

Date of grant

Market 
price  
on exercise  
date 
(pence)

– 140,694
32,675
–
86,459
86,187
29,514
70,789
21,860
–
5,013

–
3,3715
–
–
7,929
–

–
–
–
–
–
66,740
–
–
5,013

–
–
–
–
–
–
–
–
–

140,694 11 Sept 2020
32,675 11 Sept 2020
86,459 10 April 2019
9 April 2018
86,187
9 April 2018
32,885
5 July 2017
4,049
6 May 2016
21,860
5 Oct 2020
7,929
3 May 2019
–

281
281
448
441
441
536
477
271
443

Nil
Nil
Nil
Nil
Nil
Nil
Nil
227
359

–
–
–
–
–
–
–
–
–

Scheme

PSP
DBP2
PSP 
PSP 
DBP3
PSP4 
CIP3
SAYE
SAYE

Vesting date

Expiry date
Sept 20231 Sept 2030
Sept 2022 Sept 2030
Mar 20221 April 2029
Mar 20211 April 2028
Mar 2020 April 2028
Mar 20201
July 2027
May 2019 May 2026
Nov 2023 April 2024
July 2022 Dec 2022

1  Award vests on date shown but is subject to a further two-year holding period during which the option may not be exercised. 
2  Award granted in the year in respect of the 2019 bonus albeit the grant date was delayed in line with the approach adopted for the PSP.
3  Vested awards.
4  Award vested but subject to holding period.
5  Dividend equivalents applied on vesting.

Chris Payne

Number of 
shares /  
options as at  
31 December 
2019

Shares /  
options  
granted 

Shares /  
options  
lapsed

Shares /  
options  
exercised

Number of 
shares/
options at 
31 December 
2020

Share price  
at grant 
 (pence)

Exercise  
price  
(pence)

Date of grant

Market 
price  
on exercise  
date 
(pence)

– 103,669
24,076
–
–
63,707
63,506
–
–
48,435
–
5,084

7,929
–

–
–
–
–
45,665
–
5,084

–
–
–
–
–
–
–

103,669 11 Sept 2020
24,076 11 Sept 2020
63,707 10 April 2019
9 April 2018
63,506
2,770 25 Sept 2017
5 Oct 2020
7,929
3 May 2018
–

281
281
448
441
536
271
442

Nil
Nil
Nil
Nil
Nil
227
353

–
–
–
–
–
–
–

Scheme

PSP
DBP2
PSP
PSP
PSP3
SAYE
SAYE

Vesting date

Expiry date
Sept 20231 Sept 2030
Sept 2022 Sept 2030
Mar 20221 April 2029
Mar 20211 April 2028
Mar 20201 Sept 2027
Nov 2023 April 2024
July 2021 Dec 2021

1  Award vests on date shown but is subject to a further two-year holding period during which the option may not be exercised. 
2  Award granted in the year in respect of the 2019 bonus albeit the grant date was delayed in line with the approach adopted for the PSP.
3  Award vested but subject to holding period.

Shareholding guidelines
In employment
In order to align the interests of the Executive Directors with those of the Company’s shareholders, the Remuneration Committee 
encourages Executive Directors to increase their shareholdings in the Company. The Executive Directors are required to build up and 
maintain a beneficial interest (including interests of connected persons) in the ordinary shares of the Company equivalent in value to 
two times annual base salary. In a change to the previous policy, from the 2021 AGM Executive Directors are required to retain all of 
the net of tax shares vesting under the PSP and DBP until the guideline is met (previous policy was to retain half of net of tax  
vesting shares).

Post cessation
From the 2021 AGM, post-cessation guidelines linked to the ‘in-employment’ guidelines outlined above, will be introduced. As such, 
100% of the in-employment shareholding guideline (200% of salary) will apply up to the first anniversary of the date of cessation, 
reducing to 50% of the shareholding guideline (100% of salary) between the first and second anniversary of cessation. In determining 
the relevant number of shares to be retained post cessation, only share awards granted after the 2021 AGM will be counted (i.e., past 
grants and shares acquired from own purchases will be excluded).

 
Headlam Group plc Annual Report and Accounts 2020

99

Statement of Directors’ shareholding and share interests (audited)
The interests of Directors and their connected persons in the Company’s ordinary shares as at 31 December 2020 were as set out 
below. There have been no changes to those interests between 31 December 2020 and the date of signing of these financial 
statements and reports.

Director

Steve Wilson
Chris Payne
Amanda Aldridge
Keith Edelman
Philip Lawrence
Alison Littley

Owned Shares at 
31 December 2020

Interests in Share Schemes

PSP

Deferred Bonus 

CIP

665,146
Nil
Nil
7,059
11,184
Nil

317,389
233,652
N/A
N/A
N/A
N/A

65,560
24,076
N/A
N/A
N/A
N/A

21,860
Nil
N/A
N/A
N/A
N/A

Shares under 
Shareholding 
Guidelines1

Shareholding 
Guidelines 
achieved (%)

713,625
14,228
N/A
N/A
N/A
N/A

260
7
N/A
N/A
N/A
N/A

SAYE

7,929
7,929
N/A
N/A
N/A
N/A

1  This includes all owned shares plus those vested scheme interests included on a net of tax basis as allowed under the Company’s share ownership policy. 

TSR graph
The graph below shows the value at 31 December 2020 of £100 invested in the Company on 1 January 2011 compared to the value of 
£100 invested in the FTSE SmallCap Index, making the assumption that dividends are reinvested to purchase additional equity.

The FTSE SmallCap Index has been selected as a comparator due to the Company being a constituent. This allows comparison of the 
Company’s performance against the performance of the Index as a whole. 

)
0
0
1
o
t
d
e
s
a
b
e
r
(
n
r
u
t
e
R
r
e
d
o
h
e
r
a
h
S

l

l

a
t
o
T

300

250

200

150

100

50

31 Dec 10     31 Dec 11     31 Dec 12     31 Dec 13     31 Dec 14     31 Dec 15     31 Dec 16     31 Dec 17     31 Dec 18     31 Dec 19     31 Dec 20

Headlam Group plc                     FTSE SmallCap Index

l

S
t
a
t
e
m
e
n
t
s

Source: Thomson Reuters Datastream

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

 
 
 
 
 
 
 
100

Headlam Group plc Annual Report and Accounts 2020

Directors’ Remuneration Report continued

Chief Executive remuneration table
The table below sets out the remuneration of the Chief Executive for the latest ten financial year periods.

Period

2020
2019
2018
2017
2016

2015
2014
2013
2012
2011

Steve Wilson
Steve Wilson
Steve Wilson
Steve Wilson
Steve Wilson
Tony Brewer
Tony Brewer
Tony Brewer
Tony Brewer
Tony Brewer
Tony Brewer

Chief Executive 
single figure of total 
remuneration (£000)

Annual bonus
(% of maximum
opportunity)

Long-term incentive
vesting rates
against maximum
opportunity (%)

514
798
588
1,069
1,0671
7372
1,175
1,134
927
1,347
1,095

0.0
45.5
0.0
65.8
76.8
n/a
87.1
81.4
42.7
65.5
66.5

0.0
5.7
53.5
97.5
98.6
88.9
n/a
n/a
n/a
n/a
n/a

1  This remuneration is for the full year and incorporates his remuneration as Group Finance Director from 1 January 2016 until 14 September 2016 when he became Chief Executive.
2 

 Tony Brewer stepped down as Chief Executive and a Director on 14 September 2016. The 2016 figures reflect his remuneration earned from the start of 2016 until the date of his 
resignation as a Director. This remuneration is for a part year and does not include a termination payment. 

Percentage change in remuneration of Directors compared with other employees
The table below shows the percentage increase/(decrease) in each Executive and Non-Executive Directors’ remuneration compared 
with the Company’s employees as a whole between the financial periods 2020 and 2019. Going forward, this disclosure will build up 
over time to cover a rolling five-year period.

Salary and fees (% change)

All taxable benefits (% change)

Annual bonuses (% change)

Steve Wilson
Chris Payne
Amanda Aldridge
Keith Edelman
Philip Lawrence
Alison Littley
All employees1

2
2
0
0
0
8
2

2
0
N/A
N/A
N/A
N/A
-14

-100
-100
N/A
N/A
N/A
N/A
-100

1  Reflects the average percentage change in salary, benefits and bonus for employees of the parent company (excluding the Board).

Relative importance of spend on pay
The table below shows the overall expenditure on dividends and on pay as a whole across the Company along with the percentage 
change between each.

Dividends1
Pay

1 

Includes dividends paid during the financial year.

2020 
£000

6,341
84,754

2019 
£000

20,941
103,432

% change

-70
-18

 
Headlam Group plc Annual Report and Accounts 2020

101

CEO pay ratio
The data shows how the CEO’s single figure remuneration for 2020 (as taken from the single figure remuneration table) compares to 
equivalent single figure remuneration for the year ended 31 December 2020 for full-time equivalent UK employees, on a Group basis, 
ranked at the 25th, 50th and 75th percentile.

2020
2019

Method

25th percentile ratio

Median (50th percentile) ratio

75th percentile ratio

Option A
Option A

25.8:1
39.3:1

20.7:1
31.8:1

14.4:1
22.7:1

Pension contributions have been omitted from the CEO pay ratio calculations in both the current and prior financial years, to achieve 
consistency with the CEO remuneration package. Option A was selected given that this method of calculation was considered to be 
the most efficient and robust approach in respect of gathering the required data and was consistent with reporting for 2019. 

The salary and total pay and benefits for the UK employees at the relevant percentiles, and upon which the pay ratios have been 
calculated, are as follows:

Year

2020

Percentile

Salary (£)

Total pay and benefits (£)

25th percentile
Median
75th percentile

19,957
24,838
35,624

19,957
24,838
35,624

Non-Executive Directors’ letters of appointment
Details of the current Non-Executive Directors’ appointment dates are set out below:

Non-Executive Director

Philip Lawrence
Keith Edelman
Amanda Aldridge
Alison Littley

Date of appointment
1 June 20181
1 October 2018
1 February 2018
1 January 2019

Expiry of current term

31 May 2021
30 September 2021
31 January 2024
31 December 2021

1  Philip Lawrence was appointed to the Board on 1 June 2015, the appointment date above represents the date on which he was appointed to his current role as Chairman. 

Statement of implementation of remuneration policy in 2021
Details of how the Company will operate the Remuneration Policy in 2021 is provided below.

Base salaries for 2021
The Executive Directors did not receive an increase in base salary for 2021, in line with the overall UK workforce:

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

Role

Chief Executive
Chief Financial Officer 

Salary effective 
1 Jan 2021
£000

494
364

Salary effective 
1 Jan 2020
£000

494
364

Annual bonus
The maximum annual bonus opportunity for 2021 will remain at 125% of base salary. The payment of the annual bonus will be based 
70% on underlying profit before tax (‘PBT’) performance and 30% linked to the achievement of a number of key strategic objectives. 
The strategic targets relate to the Strategy as detailed on page 18 and the delivery of specific projects under the Operational 
Improvement Programme as detailed within the Chief Executive’s Review on page 21. Full disclosure of the targets will be provided in 
the 2021 Annual Report and Accounts. One third of any amount earned will be deferred into shares for two years.

PSP
In considering the performance targets for the 2021 PSP Awards the Committee has considered the need to set stretching and 
challenging targets which are aligned to the short and long-term performance of the Group and TSR. Mindful of the suppressed EPS 
for the year ended 31 December 2020 due to the impact of COVID-19, it will therefore set a target based on absolute EPS.

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

 
 
102

Headlam Group plc Annual Report and Accounts 2020

Directors’ Remuneration Report continued

Awards in respect of 2021 will be granted in the form of nil cost options over ordinary shares in the Company at the level of 80% of 
salary, subject to EPS and TSR metrics as described below:

Vesting (% of maximum)

0%
25%
100%

Straight-line vesting between points. 

Absolute EPS
for the financial year ending  
31 December 2023 
(80% of award)

below 32.1 pence
32.1 pence
34.7 pence

TSR relative to the constituents of the  
FTSE SmallCap Index excluding investment trusts
(20% of award)

Below median
Median
Upper quartile

To balance the overall long-term nature of the package, and in line with best practice, awards will be subject to a two-year holding 
period following the date of vesting.

While the Committee did consider a reduction in award levels to reflect the COVID-related share price fall, this was not considered 
necessary given the subsequent recovery in the share price and noting the current below market LTIP awards.

Malus and clawback
The Malus and Clawback provisions applying to the Annual Bonus, DBP and PSP have been strengthened by the Committee during 
2020. In respect of the 2021 annual bonus, and for each year thereafter, and for share awards granted after the adoption of the 
amended rules in December 2020 the following provisions will apply: 
•  Prior to the payment of an annual bonus or vesting of a DBP or PSP award, the Committee may operate ‘malus’ (or ‘withholding’) to 

cancel the award. 

•  For up to two years following the payment of an annual bonus award, the Committee may operate ‘clawback’ (or ‘recovery’) to 

require the repayment of any cash amount paid or may cancel any deferred bonus award. 

•  For up to two years after the vesting of a PSP award, the Committee may operate clawback to cancel the award during the holding 
period (or require repayment of the award if it has been released prior to the end of the holding period); reduce future vesting under 
the Company’s share plans, or reduce the number of shares already vested but unexercised. 

The circumstances in which malus and clawback may be operated are as follows:
•  The Company materially misstated its financial results (excluding any changes resulting from a change in accounting standards);
•  The Executive’s conduct being such that it would entitle (or, where the Employment has terminated prior to the date on which the 

Board becomes aware of such act or omission, would have entitled) the Group to terminate the Employment summarily; 

•  A material error having occurred in determining whether any corporate or personal performance conditions relating to the bonus 

or PSP award have been met (or any other material error having occurred in calculating the sum that was awarded as a bonus or the 
size of the PSP award); 

•  Circumstances which in the opinion of the Board would have (or would have if made public) a sufficiently significant impact on the 

reputation of the Company or Group; 

•  The Company becomes insolvent or otherwise suffers a corporate failure and the Board determines that such circumstances 
arose from events occurring (in whole or substantial part) during any period in which the relevant individual was a participant; or 
•  Such other exceptional circumstances which, in the Remuneration Committee’s absolute discretion, justify such reimbursement 

being imposed. 

Non-Executive Directors’ fees for 2021
The fees of the Non-Executive Directors were reviewed and no increase is to be applied for the financial year ended  
31 December 2021. 

Role

Chairman fee
Non-Executive Director base fee
Senior Independent Director fee
Audit Committee chair fee
Remuneration Committee chair fee

Fees effective 
1 Jan 2021
£000

Fees effective 
1 Jan 2020
£000

143.5
45.0
10.0
7.5
7.5

143.5
45.0
10.0
7.5
7.5

 
Headlam Group plc Annual Report and Accounts 2020

103

Remuneration Committee activity
The Board approved the terms of reference, delegating certain responsibilities to the Remuneration Committee, most recently on 
23 October 2020. The terms of reference are reviewed periodically and are available on the Company’s website within the Governance 
section at www.headlam.com. The Remuneration Committee comprises the Chairman and each of the other Non-Executive 
Directors, and attendance at scheduled meetings of the Committee during the year was as follows:

Members

Alison Littley (Chair)
Philip Lawrence
Keith Edelman
Amanda Aldridge

Meetings
attended

Eligible to
attend

6
6
6
6

6
6
6
6

Members additionally correspond on urgent matters between formal Committee meetings. Other Directors may attend 
Remuneration Committee meetings by invitation. The Committee also receives assistance from the Group People Director,  
the Company Secretary and from independent external advisers. The Company Secretary acts as secretary to the Committee.  
No one attending a Remuneration Committee meeting may participate in discussions relating to their own terms and conditions of 
service or remuneration.

The Remuneration Committee’s main responsibilities include:
•  Designing the framework and policy for Executive Directors’ remuneration and determining remuneration packages for the 

Executive Directors, Chairman and Senior Management, including the Company Secretary, to promote the achievement of the 
Group’s strategy and long-term sustainable success. When setting executive remuneration, take into account the link between 
Executive Director and senior manager remuneration and that provided to the wider workforce;

•  Establishing remuneration schemes that promote long-term shareholding by Executive Directors and that support alignment with 

Shareholders’ interests; 

•  Approving the design and operation of the Company’s short-term and long-term incentive arrangements. This includes agreeing 

the targets that are applied to awards made to Executive Directors and the Senior Management Team; 

•  Oversight of the administration of share plans as required;
•  Review workforce remuneration and related policies; and
•  Determine the policy for and scope of pension arrangements for Executive Directors and Senior Management.

The key matters discussed at the meetings of the Remuneration Committee in 2020 were as follows:

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

Remuneration 
•  Reviewed workforce remuneration 
and related policies and considered 
in conjunction with pay strategy for 
Executive Directors and Senior 
Management;

•  Considered pay awards for 

Executive Directors and Senior 
Management;

•  Considered Annual Bonus 

payments (including share deferral 
under the DBP);

•  Reviewed and approved the 

percentage vesting of the 2017 PSP; 

•  Approved the Annual Bonus 

scheme for 2020;

•  Reviewed estimated outturn for 
2020 variable remuneration 
(including share plans);

•  Approved the PSP Award and 

targets;

•  Reviewed and Approved the 

Remuneration Policy for 2021; and

•  Performed the bi-annual 

benchmarking for Executive 
Directors, Senior Management and 
the Chairman. 

Governance 
•  Consulted with investors with 

regard to the implementation of the 
Remuneration Policy;

•  Approved the 2019 Remuneration 
Report (including CEO pay ratio);

•  Received an AGM debrief and 
market / governance update;
•  Reviewed terms of reference; and 
•  Approved annual workplan.

Effectiveness
•  Reviewed the Committee’s 

effectiveness.

Key activities of the 
Remuneration 
Committee

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

 
 
104

Headlam Group plc Annual Report and Accounts 2020

Directors’ Remuneration Report continued

Remuneration Committee effectiveness
The effectiveness of the Remuneration Committee was evaluated as part of the Board performance evaluation process. The review 
found that the Committee is operating effectively and that its role and remit remained appropriate. The Committee discussed the 
findings of the evaluation to identify opportunities for further improvement.

Advisers
FIT Remuneration Consultants LLP (FIT) has served as independent adviser to the Remuneration Committee throughout the year 
under review. FIT’s fees in respect of advice to the Remuneration Committee during the period ended 31 December 2020 were 
£26,218 (excluding VAT) and were charged on a time and disbursements basis. FIT also provided additional related advice to the 
Company in relation to drafting this report, share plan rule drafting and Non-Executive Director fee benchmarking. FIT is a member  
of the Remuneration Consultants Group and as such voluntarily operates under its Code of Conduct in relation to executive 
remuneration in the UK. 

The Remuneration Committee is satisfied that all advice received was objective and independent.

Statement of shareholders’ votes
The following table sets out the results of the binding vote on the 2020 Directors’ Remuneration Policy and the advisory vote on the 
other elements of the 2019 Directors’ Remuneration at the 2020 AGM.

2020 Remuneration Policy
2019 Directors’ Remuneration Report

% of votes cast
For

92.57
99.75

% of votes cast
Against

7.43
0.25

Number of shares
Withheld

6,513,388
7,066,594

This report has been approved by the Board of Directors and signed on its behalf by Alison Littley, Chair of the Remuneration Committee.

Alison Littley
Chair of the Remuneration Committee
9 March 2021

 
 
 
Headlam Group plc Annual Report and Accounts 2020

105

Other Statutory Disclosures

The Directors present their report, together with the audited financial statements, for the year ended 31 December 2020. This report 
contains additional information which the Directors are required by law and regulation to include within the Annual Report and Accounts.

In conjunction with the information from the Chairman’s Statement on page 8 to the Statement of Directors’ Responsibilities on page 
111, this section constitutes the Directors’ Report in accordance with the Companies Act 2006.

Principal activities
The principal activities of the Group are the sales, marketing, supply and distribution of floorcoverings and certain other ancillary 
products in the UK and certain Continental Europe territories. The principal activity of the Company is that of a holding company and 
its subsidiaries are listed on page 173. Further details of the Group’s activities and future plans are set out in the Strategic Report on 
pages 8 to 49.

Headlam Group plc is a company incorporated and domiciled in the UK, company number 00460129. The address of the registered 
office is PO Box 1, Gorsey Lane, Coleshill, Birmingham, B46 1LW.

Strategic report and future developments
The Group is required by the Companies Act 2006 to include a Strategic Report in this document. The information that fulfils the 
requirements of the Strategic Report, and which is incorporated in this report by reference, can be found on the inside front cover to 
page 49. The Strategic Report includes certain disclosures required to be contained in the Directors’ Report as follows: approach to 
diversity (page 42), workforce engagement (page 41), equal opportunities (page 42) and an indication of likely future developments 
(page 16, Chief Executive’s Review), and the approach to risk management (pages 32 to 35). 

Corporate governance statement
The Corporate Governance Statement as required by the Financial Conduct Authority’s Disclosure and Transparency Rules (DTR) 
7.2.1 is set out on page 56 and is incorporated into this report by reference.

Acquisitions
On 1 March 2020, a subsidiary company of Headlam Group plc entered into an agreement to acquire Supertex Furnishing Limited 
(‘Supertex’). Supertex operates from a warehouse and offices in Leyland, Lancashire, supplying domestic flooring (carpet, vinyl and 
accessories) to the retail flooring trade. Supertex distributes cut-length orders from stock throughout the North West on a next day 
delivery service. The acquisition enlarges Headlam’s residential sector activities in the North West, a competitive region of the UK. 
Supertex will continue to be operated under its own brand and operate from the Group’s existing premises in Stockport creating 
operating efficiencies, with a trade counter remaining in Leyland to service the local area.

Post balance sheet events
The impact of COVID-19 following the year end, and mitigating actions in place, are fully detailed in the Chief Executive’s Review and 
Financial Review commencing on page 16. 

In the UK budget on 3 March 2021 the Chancellor announced that the UK headline corporation tax rate would increase from 19% to 
25% from 1 April 2023. This is anticipated to be substantively enacted during 2021. As a result, the UK deferred tax balances will likely 
be restated to 25% in the 2021 group accounts, resulting in an increase in the net deferred tax liability of approximately £2.6m.

Financial results and ordinary dividends
The results for the year and financial position at 31 December 2020 are shown in the Consolidated Income Statement on page 120 
and Statements of Financial Position on page 122.

The Board previously announced that no interim dividend in respect of the six months ended 30 June 2020 would be proposed due to 
the uncertain trading environment and potential adverse impact on future performance caused by the COVID-19 pandemic (2019: 
7.55p) but that there was an intention to declare a nominal ordinary dividend in March 2021. A nominal ordinary dividend of 2 pence per 
share has been declared by the Directors and will be paid on 28 May 2021 to shareholders on the register as at 7 May 2021. Further 
information on the Company’s Capital Allocation Priorities can be found on page 9.

Share capital
As at 31 December 2020, the issued share capital of the Company comprised a single class of ordinary shares of 5p each  
(‘Ordinary Shares’).

The Company’s Ordinary Shares are listed on the Main Market of the London Stock Exchange. 187,116 Ordinary Shares were issued 
during the year to satisfy the deferred consideration payments under the terms of the acquisition of Domus Group of Companies as 
announced on 7 December 2017. Following this new issue, the Company’s total issued share capital was 85,639,209 Ordinary Shares 
as at 31 December 2020. During the year, the Company purchased no shares into treasury pursuant to the authority granted by 
shareholders at the Company’s Annual General Meeting on 22 May 2020, and no shares were purchased into treasury since 1 January 
2021 and to the date of the signing of this Report.

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

 
 
106

Headlam Group plc Annual Report and Accounts 2020

Other Statutory Disclosures continued

A total of 19,899 Ordinary Shares were transferred from treasury stock during 2020 in connection with the Company’s employee 
share schemes, and the balance of shares in treasury stock following these transfers was 528,750 Ordinary Shares as at 31 December 
2020 (0.62% of the Company’s total issued share capital).

Details of the Company’s share capital are set out in note 25 to the financial statements, which should be treated as forming part of 
this report. Subject to the provisions of the Articles of Association and the Companies Act 2006, shares may be issued with such 
rights or restrictions as the Company may by ordinary resolution determine or, if the Company has not so determined, as the 
Directors may decide. There are, however, no restrictions on the transfer of securities in the Company, except that certain restrictions 
may from time to time be imposed by law or regulation, for example, insider trading laws, and pursuant to the Listing Rules of the 
Financial Conduct Authority (the ‘Listing Rules’), and the Market Abuse Regulation, whereby certain employees require the approval of 
the Company to deal in the Company’s shares.

On a show of hands at a general meeting of the Company every holder of ordinary shares present in person and entitled to vote shall 
have one vote, and on a poll every member present in person or by proxy and entitled to vote shall have one vote for every ordinary 
share held. The Notice of AGM specifies deadlines for exercising voting rights and appointing a proxy or proxies to vote in relation to 
resolutions to be passed at the AGM. All proxy votes are counted and the numbers for, against or withheld in relation to each 
resolution are announced at the AGM and published on the Company’s website by the next business day after the meeting. The 
holders of ordinary shares are entitled to receive the Annual Report and Accounts, to attend and speak at general meetings of the 
Company, to appoint proxies and to exercise voting rights. The Company is not aware of any agreements between holders of 
securities that may result in restrictions on voting rights. Further shareholder information is available in the Notice of AGM which 
contains explanations as to the resolutions proposed.

Subject to certain limits, at the AGM on 22 May 2020, the Directors were granted general authority to allot shares in the Company 
together with an authority to allot shares in the Company in connection with a rights issue and in respect of cash without first offering 
them to existing shareholders. The Directors will be seeking to renew these authorities to allot unissued shares and to disapply 
statutory pre-emption rights at the forthcoming AGM. Full details are set out in the Notice of AGM which is contained in a separate 
circular to shareholders.

At the AGM on 22 May 2020, the Company was given the authority to purchase shares in the Company up to 10% of the issued share 
capital. Under this authority there is a minimum and maximum price to be paid for such shares. The Company did not use this 
authority during the year, and up to the date of the signing of this Report. The Directors will be seeking to renew the authority at the 
forthcoming AGM. The Company intends to only exercise this authority: (i) to purchase and hold shares in treasury to fulfil the 
Company’s future obligations under its employee share schemes; and / or (ii) after following its Capital Allocation Priorities as detailed 
on page 9, and considering market conditions and the share price prevailing at the time, it believes that the purchase and subsequent 
cancellation of shares would have the effect of increasing the earnings per share and be in the best interest of shareholders generally. 
Full explanation and details are set out in the Notice of AGM sent in a separate circular to shareholders and which is also available on 
the Company’s website, www.headlam.com.

Directors
Biographies of Directors currently serving on the Board are set out on pages 50 and 51.

Changes to the Board during the period are set out on page 68. Details of the Directors’ service agreements are set out below:

Executive Directors
Steve Wilson
Chris Payne

Non-Executive Directors
Philip Lawrence (Chairman)
Amanda Aldridge
Keith Edelman
Alison Littley

Date of appointment

Date of original letter
of appointment/  
service agreement

Effective date of current 
letter of appointment/ 
service agreement

Next due
for re-election

2 December 1991
13 September 2017

n/a
n/a

3 March 2017
13 September 2017

22 May 2021
22 May 2021

1 June 2015
1 February 2018
1 October 2018
1 January 2019

18 June 2015
12 January 2018
15 August 2018
15 August 2018

1 June 2018
1 February 2021
1 October 2018
1 January 2019

22 May 2021
22 May 2021
22 May 2021
22 May 2021

The Directors shall be not less than three and not more than eight in number, although the Company may by ordinary resolution vary 
these numbers. Directors may be appointed by the ordinary resolution of the shareholders or by the Board. A Director appointed by 
the Board holds office only until the next AGM of the Company after their appointment, at which they are then eligible to stand for 
election.

As noted elsewhere in this report, all Directors are subject to annual election by shareholders at the AGM in line with the provisions of 
the Code.

 
Headlam Group plc Annual Report and Accounts 2020

107

Related party transactions
The Board and certain members of Senior Management are related parties within the definition of IAS 24 (Revised) ‘Related Party 
Disclosures’ (‘IAS 24’) and the Board are related parties within the definition of Chapter 11 of the UK Listing Rules (‘Chapter 11’). There 
is no difference between transactions with key personnel of the Company and transactions with key personnel of the Group. During 
the year, the Group did not enter into any transaction which, for the purposes of IAS 24, is considered to be a ‘related party 
transaction’. No related party transactions that require disclosure have been entered into during the year under review.

Directors’ Powers
Subject to the Company’s Articles of Association, the Act and any directions given by the Company by special resolution, the business 
of the Company will be managed by the Board which may exercise all the powers of the Company, whether relating to the 
management of the business of the Company or otherwise. The matters reserved for the Board are detailed in a specific schedule, 
which is reviewed annually and is available on the Company’s website, www.headlam.com.

Change of control
The Group has entered into certain agreements that may take effect, alter or terminate upon a change of control of the Company 
following a successful takeover bid. The significant agreements in this respect are the Group’s banking facility and certain of its 
employee share schemes. The Group’s term loan facilities include a provision such that, in the event of a change of control, the lender 
may cancel all or any part of the facility and/or declare that all amounts outstanding under the facility are immediately due and payable 
by the Group. Outstanding options granted under the SAYE scheme may be exercised within a period of six months from a change of 
control of the Company following a takeover taking place.

Substantial interests in voting rights
Notifications of the following voting interests in the Company’s ordinary share capital had been received by the Company (in 
accordance with Chapter 5 of the DTR), with the information received from the discloser stated to be correct at the time of disclosure.

As at and up to 31 December 2020, the persons set out in the table below have notified the Company, pursuant to DTR 5.1, of their 
interests in the voting rights in the Company’s issued share capital.

Ordinary shares of 5p each

FIL Limited
Aberforth Partners LLP
JO Hambro Capital Management Limited
Heronbridge Investment Management LLP
Ruffer LLP
Ninety One UK Limited
Aggregate of Standard Life Aberdeen plc affiliated management entities
Rathbone Brothers plc
Franklin Templeton Institutional, LLC
Canaccord Genuity Group Inc
Legal and General Group Plc (Group)

Aggregate total  
voting rights1

% of total  
voting rights2

Indirect/direct

4,635,824
4,597,427 
4,301,148 
4,209,552
4,884,745 
4,230,614 
4,189,429
4,070,078
3,384,588
2,770,314
Not disclosed

Indirect
Indirect
Indirect
Direct
Direct
Indirect
Indirect
Indirect
Indirect
Indirect
Below 3 and 5% Direct and Indirect

5.46
5.41
5.07
5.04
5.00
4.98
4.95
4.87
3.99
3.27

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

1  Represents the number of voting rights last notified to the Company by the respective shareholder in accordance with DTR 5.1.
2  Based on the Total Voting Rights in the Company as at the notification date.

Between 1 January 2021 and 9 March 2021, the following change in respect of the interests in voting rights in the Company’s issued 
share capital have been notified to the Company:

JO Hambro Capital Management Limited

Aggregate total  
voting rights1

4,230,690

% of total  
voting rights2

4.97

Indirect/direct

Indirect

1  Represents the number of voting rights last notified to the Company by the respective shareholder in accordance with DTR 5.1.
2  Based on the Total Voting Rights in the Company as at the notification date.

l

S
t
a
t
e
m
e
n
t
s

 
 
108

Headlam Group plc Annual Report and Accounts 2020

Other Statutory Disclosures continued

Rights under employees’ share schemes
As at 31 December 2020, Kleinwort Hambros, as trustee of the Headlam Group Employee Trust Company Limited (‘Trust’) held 
682,323 shares, approximately 0.8% of the issued share capital of the Company (excluding treasury shares) for the purpose of 
satisfying options and awards under the various employee share schemes operated by the Company. Kleinwort Hambros waives 
dividends due on all but 0.01p per share of their total holding.

Details of employee share schemes are set out in note 23 to the Financial Statements. Details of long-term incentive schemes for the 
Directors are shown in the Remuneration Report on pages 82 to 104.

Securities carrying special rights
There are no requirements for prior approval of any transfers and no person holds securities in the Company carrying special rights 
with regard to control of the Company.

Directors’ interests and indemnity arrangements
During the year, no Director held any material interest in any contract of significance with the Company or any of its subsidiary 
undertakings, other than service agreements between each Executive Director and the Company. In addition, the Company has 
purchased and maintained throughout the year Directors’ and Officers’ liability insurance in respect of itself and its Directors. The 
Directors also have the benefit of the indemnity provision contained in the Company’s Articles of Association. This provision extends 
to include the Directors of Headlam Group Pension Trustees Limited, a corporate trustee of the Scheme, in respect of liabilities that 
may attach to them in their capacity as Directors of that corporate trustee. These provisions were in force throughout the year and 
are currently in force. Details of Directors remuneration, service agreements, and interests in the shares of the Company are set out in 
the Directors Remuneration Report.

Overseas Branches
The Company operates through statutory entities overseas and they are listed on page 173.

Anti-Corruption and Bribery
It is the Company’s policy to conduct all business in an honest and ethical manner. The Company takes a zero-tolerance approach to 
bribery and corruption and is committed to acting professionally, fairly and with integrity in all business dealings and relationships. The 
policy which is detailed on the Company’s website, www.headlam.com, applies to all employees, directors, officers, agency workers, 
seconded workers, volunteers, interns, agents, contractors, external consultants, third-party representatives and business partners. 
Any individual who breaches the policy will face action, which in the case of employees could result in dismissal for gross misconduct. 

Modern Slavery Act
The Board fully supports the aims of the Modern Slavery Act and the Company has a zero tolerance approach to slavery and human 
trafficking. Any new suppliers in higher risk areas are assessed for modern slavery and human trafficking purposes prior to establishing 
a business relationship. Regarding current suppliers, the Company will immediately suspend purchasing from a supplier, pending an 
investigation, if it believes there to be any evidence of slavery or human trafficking and will cease trading with the supplier if the 
investigation confirms any slavery or human trafficking.

Full information can be found in the Company’s annual Modern Slavery Statement which is published on the Company’s website and 
which details the actions undertaken to prevent slavery and human trafficking in both the Company’s organisation and its supply chain. 

Human Rights
We support the United Nations’ Universal Declaration of Human Rights and have policies and processes in place to ensure that we act 
in accordance with our cultural values which encompass areas such as equal opportunities, diversity, inclusion and respect, anti-
corruption and bribery, whistleblowing and fraud. We do not believe this to be a material issue in our business. 

Employment of Disabled persons
It is our policy that people with disabilities should have full and fair consideration for vacancies within the Group having regard for their 
aptitudes and abilities. Where existing employees become disabled, it is the Company’s policy, wherever practicable to provide 
continuing employment under normal terms and conditions and to provide training career development wherever appropriate. 

Employee Involvement and Communication 
We are committed to communicating matters of importance to our employees. Communication is however not just one way and we 
actively encourage feedback from our employees, either through formal channels such as our Employee Forum (page 41) and our 
bi-annual employee survey, or more informal methods of feedback. In addition to our Employee Forum, we additionally hold 
champions meeting in our businesses and specific departmental group meetings where we get together those with specific job roles 
to share best practice and learn from the ideas and practices of others. Further information on employee involvement and 
Communication is contained within the People section on page 41.

During the year, members of our Employee Forum have been consulted and involved in several projects including the implementation 
of an employee communications portal. We are proud that our employees are committed and loyal to the Company and listening to 
their ideas through formal and informal channels helps to inform company decision-making. 

 
Headlam Group plc Annual Report and Accounts 2020

109

Environmental policy and mandatory greenhouse gas emissions reporting
The Company’s policy towards the environment, actions being undertaken to mitigate its environmental impact, and all required 
regulatory disclosures can be found within the Strategic Report on pages 46 to 48 and in the Streamlined Energy and Carbon 
Reporting (‘SECR’) Disclosure on page 110. 

Engagement with suppliers, customers and other stakeholders
The directors understand the need to develop good business relationships with its suppliers, customers and other stakeholders and 
the success with which this is achieved is paramount to business success. Further information on the Company’s approach to 
engagement with its stakeholders can be found on page 39.

Directors’ and auditor’s responsibilities
A statement by the Directors on their responsibilities in respect of the Annual Report and Accounts is given on page 111 and a 
statement by the Auditor on their responsibilities is given on page 118.

Political donations and expenditure
The Company’s policy is not to make any donations for political purposes in the UK or to donate to EU political parties or incur EU 
political expenditure. Accordingly, neither the Company nor its subsidiaries made any political donations or incurred political 
expenditure in the financial period under review (2019: £nil).

Charitable donations
Details are given on page 43 of the Strategic Report.

Amendments to the Articles of Association
The Company’s Articles of Association may only be amended by a special resolution at a general meeting of shareholders.

Financial instruments
The disclosures required in relation to the use of financial instruments by the Group together with details of our treasury policy and 
management are set out in note 26 to the financial statements on pages 162 to 170.

Going concern
The Group’s business activities, together with the factors likely to affect its future development, performance and position are set out 
in the Strategic Report within the viability statement on page 36. The financial position of the Group is described in the Financial 
Review on page 24 and the Group’s viability statement on page 37. In addition, note 26 to the financial statements on pages 162 to 
170, includes the Group’s objectives, policies and processes for managing its exposures to interest rate risk, foreign currency risk, 
counterparty risk, credit risk and liquidity risk.

Based on the assessment which is outlined in the viability statement on page 36, the Board has a reasonable expectation that the 
Group has adequate resources to continue in operational existence for the foreseeable future. Accordingly, the financial statements 
set out on pages 120 to 173 have been prepared on the going concern basis.

External auditor
PricewaterhouseCoopers LLP have indicated their willingness to continue as Auditor and their reappointment has been approved by 
the Audit Committee. Resolutions to reappoint them and to authorise the Directors to determine their remuneration will be proposed 
at the 2021 AGM.

AGM
This year’s AGM will be held at the Company’s distribution hub in Coleshill on Friday, 21 May 2021 at 10.00am. The notice convening 
this meeting is in a separate document to this Annual Report and Accounts along with the explanatory notes regarding the resolutions 
that will be proposed at the meeting.

This report was approved by the Board and signed on its behalf by:

Karen Atterbury
Company Secretary
9 March 2021
Company registration number: 00460129

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

 
 
110

Headlam Group plc Annual Report and Accounts 2020

Streamlined Energy and Carbon Reporting (‘SECR’) Disclosure

Report Summary
This Report alongside and in conjunction with the information contained in Environment on page 46 summarises the energy usage, associated 
emissions, energy efficiency actions and energy performance for Headlam Group plc under the government policy Streamlined Energy and 
Carbon Reporting (‘SECR’), as implemented by the Companies (Directors’ Report) and Limited Liability Partnerships (Energy and Carbon Report) 
Regulations 2018. It also summarises the methodologies utilised for all calculations related to the elements reported under Energy and Carbon.

This summary report, and full supporting report, has been prepared by Net Zero Compliance (a division of Inspired Energy PLC) for Headlam 
Group plc by means of interpreting the Companies (Directors’ Report) and Limited Liability Partnerships (Energy and Carbon Report) 
Regulations 2018 as they apply to information supplied by Headlam Group plc and its energy suppliers.

The following figures demonstrate year on year changes in consumption and resulting emissions for Headlam Group plc for 2020, following the 
voluntary reporting completed in 2019. As noted in Environment on page 46, meaningful comparison to 2019 is difficult due to the significant 
impact COVID-19 had on Headlam Group plc particularly in the second-quarter when the vast majority of operations were temporarily closed.

Scope 1 consumption and emissions relate to direct combustion of natural gas, and fuels utilised for transportation operations, such as 
company vehicle fleets, and grey fleet.

Scope 2 consumption and emissions relate to indirect emissions relating to the consumption of purchased electricity in day to day business 
operations.

Totals
The total consumption (kWh) figures for energy supplies reportable by Headlam Group plc are as follows:

Utility and Scope

Grid-Supplied Electricity (Scope 2)
Natural Gas (Scope 1)
Transportation (Scope 1)
Total 

2020 Consumption 
(kWh)

2019 Consumption 
(kWh)

6,965,268
5,597,780
50,819,475
63,382,522

8,252,552
5,055,888
91,911,413
105,219,852

The total emission (tCO2e) figures for energy supplies reportable by Headlam Group plc are as follows. Conversion factors utilised in 
these calculations are detailed below:
Utility and Scope

2020 Consumption 
(tCO2e)

2019 Consumption 
(tCO2e) 

Grid-Supplied Electricity (Scope 2)
Natural Gas (Scope 1)
Transportation (Scope 1)
Total 

1,623.88
1,029.26
12,224.93
14,878.08

2,109.39
930.54
22,423.81
25,461.74

Intensity Metric
An intensity metric of tCO2e per £m revenue has been applied for the annual total emissions of Headlam Group plc. The methodology 
of the intensity metric calculations are detailed below, and results of this analysis is as follows:

Intensity Metric

tCO2e/£m revenue 

2020 Intensity 
Metric

2019 Intensity 
Metric

29.5

41.7

Reporting Methodology
Scope 1 and 2 consumption and CO2e emission data has been calculated in line with the 2019 UK Government environmental reporting 
guidance. To maintain continuity with the GHG reporting undertaken before the implementation of SECR, only UK consumption and 
emissions are included within the emissions reporting, as the majority operational base of the Group. The intensity metric therefore is also 
calculated utilising the UK revenue figure, and not the consolidated revenue.

The following Emission Factor Databases consistent with the 2019 UK Government environmental reporting guidance have been used, 
utilising the current published kWh gross calorific value (CV) and kgCO2e emissions factors relevant for reporting year 01/01/2020 – 31/12/2020

Estimations undertaken to cover missing billing periods were calculated on a kWh/day pro-rata basis at meter level. Where data was not 
available for the entirety of the reporting period, an average of similar meter classes were taken and applied to the properties with no 
available data.

Intensity metrics have been calculated utilising the reported 2020 UK revenue figure, and tCO2e for both individual sources and total emissions 
were then divided by this figure to determine the tCO2e per metric.

The Group does not currently report its Scope 1 and 2 consumption and CO2e emission data for its Continental European operations, which 
accounted for 17.2% of total revenue in 2020.

Headlam Group plc Annual Report and Accounts 2020

111

Statement of Directors’ Responsibilities in respect of  
the financial statements

The directors are responsible for preparing the Annual Report and the financial statements in accordance with applicable law and 
regulation.

Company law requires the directors to prepare financial statements for each financial year. Under that law the directors have prepared 
the group and company financial statements in accordance with international accounting standards in conformity with the 
requirements of the Companies Act 2006. Additionally, the Financial Conduct Authority’s Disclosure Guidance and Transparency 
Rules require the directors to prepare the group financial statements in accordance with international financial reporting standards 
adopted pursuant to Regulation (EC) No 1606/2002 as it applies in the European Union.

Under company law, directors must not approve the financial statements unless they are satisfied that they give a true and fair view of 
the state of affairs of the group and company and of the profit or loss of the group for that period. In preparing the financial 
statements, the directors are required to:

•  select suitable accounting policies and then apply them consistently;
•  state whether, for the group and company, international accounting standards in conformity with the requirements of the 

Companies Act 2006 and, for the group, international financial reporting standards adopted pursuant to Regulation (EC) No 
1606/2002 as it applies in the European Union have been followed, subject to any material departures disclosed and explained in 
the financial statements;

•  make judgements and accounting estimates that are reasonable and prudent; and
•  prepare the financial statements on the going concern basis unless it is inappropriate to presume that the group and company will 

continue in business.

The directors are also responsible for safeguarding the assets of the group and company and hence for taking reasonable steps for 
the prevention and detection of fraud and other irregularities.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the group’s and 
company’s transactions and disclose with reasonable accuracy at any time the financial position of the group and company and enable 
them to ensure that the financial statements and the Directors’ Remuneration Report comply with the Companies Act 2006.

The directors are responsible for the maintenance and integrity of the company’s website. Legislation in the United Kingdom 
governing the preparation and dissemination of financial statements may differ from legislation in other jurisdictions.

Directors’ confirmations
The directors consider that the annual report and accounts, taken as a whole, is fair, balanced and understandable and provides the 
information necessary for shareholders to assess the group’s and company’s position and performance, business model and strategy.

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

Each of the directors, whose names and functions are listed in Annual Report confirm that, to the best of their knowledge:
• 

the group and company financial statements, which have been prepared in accordance with international accounting standards in 
conformity with the requirements of the Companies Act 2006 and, for the group, international financial reporting standards 
adopted pursuant to Regulation (EC) No 1606/2002 as it applies in the European Union, give a true and fair view of the assets, 
liabilities, financial position and loss of the group and profit of the company; and
the Strategic Report includes a fair review of the development and performance of the business and the position of the group and 
company, together with a description of the principal risks and uncertainties that it faces.

• 

In the case of each director in office at the date the directors’ report is approved:
•  so far as the director is aware, there is no relevant audit information of which the group’s and company’s auditors are unaware; and
they have taken all the steps that they ought to have taken as a director in order to make themselves aware of any relevant audit 
• 
information and to establish that the group’s and company’s auditors are aware of that information.

For and on behalf of the Board

Steve Wilson 
Director   
9 March 2021 

Chris Payne
Director
9 March 2021

i

F
n
a
n
c
a

i

l

S
t
a
t
e
m
e
n
t
s

 
 
 
 
 
112

Headlam Group plc Annual Report and Accounts 2020

Independent auditors’ report 
to the members of Headlam Group plc

Report on the audit of the financial statements
Opinion
In our opinion, Headlam Group plc’s group financial statements and company financial statements (the “financial statements”):

•  give a true and fair view of the state of the group’s and of the company’s affairs as at 31 December 2020 and of the group’s loss and 

the group’s and company’s cash flows for the year then ended;

•  have been properly prepared in accordance with international accounting standards in conformity with the requirements of the 

Companies Act 2006; and

•  have been prepared in accordance with the requirements of the Companies Act 2006. 

We have audited the financial statements, included within the Annual Report and Accounts 2020 (the “ Annual Report ”), which 
comprise: the Group and Company Statements of Financial Position as at 31 December 2020; the Consolidated Income Statement 
and Consolidated Statement of Comprehensive Income, the Group and Company Cash Flow Statements, and the Group and 
Company Statements of Changes in Equity for the year then ended; and the notes to the financial statements, which include a 
description of the significant accounting policies.

Our opinion is consistent with our reporting to the Audit Committee.

Separate opinion in relation to international financial reporting standards adopted pursuant to Regulation (EC) No 1606/2002 
as it applies in the European Union
As explained in note 1 to the group financial statements, the group, in addition to applying international accounting standards in 
conformity with the requirements of the Companies Act 2006, has also applied international financial reporting standards adopted 
pursuant to Regulation (EC) No 1606/2002 as it applies in the European Union.

In our opinion, the group financial statements have been properly prepared in accordance with international financial reporting 
standards adopted pursuant to Regulation (EC) No 1606/2002 as it applies in the European Union.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. Our 
responsibilities under ISAs (UK) are further described in the Auditors’ responsibilities for the audit of the financial statements section 
of our report. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Independence
We remained independent of the group in accordance with the ethical requirements that are relevant to our audit of the financial 
statements in the UK, which includes the FRC’s Ethical Standard, as applicable to listed public interest entities, and we have fulfilled our 
other ethical responsibilities in accordance with these requirements.

To the best of our knowledge and belief, we declare that non-audit services prohibited by the FRC’s Ethical Standard were not provided 
to the group.

We have provided no non-audit services to the group in the period under audit.

Our audit approach
Overview

Audit scope
•  The Group financial statements are a consolidation of a number of reporting components, comprising the group’s operating 

businesses, centralised functions and non-trading entities.

•  We performed full scope audits on the financial information of four UK reporting components: HFD Limited, MCD Group Limited, 
Domus Group of Companies and Headlam Group plc (the company) due to their size and risk characteristics. These UK reporting 
components comprise 82% of consolidated revenue and 93% of consolidated underlying profit before tax.
In addition, we targeted significant balances in other components. These were identified as other interest-bearing loans and 
borrowings within the components of Headlam BV and LMS, and cash balances within Belcolor.

• 

•  All work was performed by the group team and no reliance was placed upon the work of component auditors.
•  Finally, we performed analytical procedures on insignificant trading components for group reporting purposes

Key audit matters
•  Supplier arrangements (group)
• 
• 

Impairment of Domus intangibles (group)
Impact of COVID-19 (group and parent)

Headlam Group plc Annual Report and Accounts 2020

113

Materiality
•  Overall group materiality: £1,600,000 (2019: £2,000,000) based on 5% of 3 year average underlying profit before tax (2019: 5% of 

underlying profit before tax).

•  Overall company materiality: £1,520,000 (2019: £1,900,000) based on 1% of total assets, capped at allocated component 

materiality of £1,520,000 (2019: £1,900,000).

•  Performance materiality: £1,200,000 (group) and £1,140,000 (company). 

The scope of our audit
As part of designing our audit, we determined materiality and assessed the risks of material misstatement in the financial statements.

Capability of the audit in detecting irregularities, including fraud
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our 
responsibilities, outlined in the Auditors’ responsibilities for the audit of the financial statements section, to detect material 
misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of detecting irregularities, 
including fraud, is detailed below.

Based on our understanding of the group and industry, we identified that the principal risks of non-compliance with laws and 
regulations related to government grants (specifically CJRS), competition law, employment regulation and health and safety 
legislation, and we considered the extent to which non-compliance might have a material effect on the financial statements. We also 
considered those laws and regulations that have a direct impact on the preparation of the financial statements such as the 
Companies Act 2006. We evaluated management’s incentives and opportunities for fraudulent manipulation of the financial 
statements (including the risk of override of controls), and determined that the principal risks were related to posting of inappropriate 
journal entries and management bias in accounting estimates. Audit procedures performed by the engagement team included:

•  Discussions with management, including consideration of known or suspected instances of non-compliance with laws and 

regulations, and fraud.

•  Tested Coronavirus Job Retention Scheme claims back to bank receipts and submitted claim forms. For a sample of employees we 

also reperformed the calculation of amounts claimed and sought evidence of the eligibility for those employees.

•  Reading key correspondence with regulatory authorities, such as the Competition and Markets Authority (CMA) and the Authority 

for Consumers and Markets.

•  Review of correspondence and discussions with legal advisors.
•  Challenging assumptions and judgements made by management in their significant accounting estimates and judgements.
•  Testing of journals posted to revenue, rebates and cash that have unusual account combinations .

There are inherent limitations in the audit procedures described above. We are less likely to become aware of instances of non-
compliance with laws and regulations that are not closely related to events and transactions reflected in the financial statements. 
Also, the risk of not detecting a material misstatement due to fraud is higher than the risk of not detecting one resulting from error, as 
fraud may involve deliberate concealment by, for example, forgery or intentional misrepresentations, or through collusion.

Key audit matters
Key audit matters are those matters that, in the auditors’ professional judgement, were of most significance in the audit of the 
financial statements of the current period and include the most significant assessed risks of material misstatement (whether or not 
due to fraud) identified by the auditors, including those which had the greatest effect on: the overall audit strategy; the allocation of 
resources in the audit; and directing the efforts of the engagement team. These matters, and any comments we make on the results 
of our procedures thereon, were addressed in the context of our audit of the financial statements as a whole, and in forming our 
opinion thereon, and we do not provide a separate opinion on these matters.

This is not a complete list of all risks identified by our audit.

Impact of COVID-19 is a new key audit matter this year. Otherwise, the key audit matters below are consistent with last year.

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
i
a

l

S
t
a
t
e
m
e
n
t
s

 
 
 
114

Headlam Group plc Annual Report and Accounts 2020

Independent auditors’ report continued
to the members of Headlam Group plc

Key audit matter

How our audit addressed the key audit matter

Supplier arrangements (group)

Refer to the Audit Committee Report on page 77 and 
the use of estimates and judgements in the 
Accounting Policies on page 127.

The group has a significant number of rebate 
agreements with suppliers. These agreements can 
contain multiple terms or tiered arrangements based 
on the volume of goods purchased. Consequently, the 
calculation of these rebates can be complex and 
requires accurate inputs and calculations to be made.

The majority of agreements are co-terminus with the 
financial year, meaning that, although the calculation 
of the rebate does not rely on estimates of future 
purchases, there are significant amounts of rebates 
receivable subject to recovery at the year end.

Impairment of Domus intangibles (group)

Refer to the Audit Committee Report on page 77 and 
the use of estimates and judgements in the 
Accounting Policies on page 127 and note 12 to the 
financial statements on page 145.

During the financial year, the performance of the 
Domus trading subsidiary has continued to decline, 
with the business achieving an operating loss of £0.8 
million in FY20 (FY19 – £1.0 million profit). This decline 
represents an impairment trigger in respect of 
intangible assets. 

In light of recent performance and revised forecasts 
reflecting the impact of Covid-19, management 
performed an impairment assessment over the 
Domus goodwill as at 30 June 2020. As a result of this 
assessment, the goodwill was fully impaired, but £7.7m 
of other intangible assets continue to be recognised.

As the carrying value of intangibles is contingent on 
the achievement of future cash flow forecasts, 
continued underperformance of the business could 
give rise to the risk of further impairments.

We tested a sample of rebate balances by requesting confirmations from 
the counterparty. For each balance, we also ensured that the amount 
due agreed to our independent expectation, to within a tolerable 
threshold, based on the supporting purchase agreements and tested 
the calculation inputs back to underlying financial records. No material 
inconsistencies or exceptions were noted.

For those balances subject to testing, we agreed post year end 
settlements back to evidence of cash receipt or credit notes received, to 
provide evidence over the recoverability of the balances. No material 
concerns were identified and post year end settlement was noted as 
being in line with prior year experience.

In addition, in order to assess management’s ability to accurately 
calculate rebates receivable balances, we compared cash receipts 
received during the year against balances accrued at the previous year 
end. No material inconsistencies or exceptions were noted. 

We reviewed the individual intangible assets to identify any potential 
indicators of impairment at an individual intangible asset level in light of 
current and future market conditions.

We obtained management’s impairment model and tested its integrity 
and accuracy. Our work highlighted the three most sensitive 
assumptions to be revenue growth, gross margin and the discount rate.

We agreed the revenue and cash flows used as the basis of the model 
back to Board approved 5 year forecasts and held discussions with 
management to determine whether the rationale behind the forecast 
cash flows is of sound logic.

We reviewed the most recent trading results, achieved whilst the UK was 
in national lockdown, and noted these were consistent with 
management’s forecasts. We reviewed the historical revenue and gross 
margin performance of the business to determine whether it has 
previously experienced fluctuations in performance and whether it has a 
track record of recovering from previous declines. In addition, we 
performed benchmarking against independent market indices, and 
noted a correlation between the Domus revenue levels and wider 
macro-economic indicators. 

We engaged independent valuation experts to review and benchmark 
the discount rate calculated by management and concluded that it lay 
within our expected range.

We reviewed management’s impairment sensitivity disclosures and 
concluded these adequately reflect ‘reasonably possible’ changes in key 
assumptions.

As a result of these procedures, we consider the directors’ assessment 
of the carrying value of Domus intangibles to be supportable.

Headlam Group plc Annual Report and Accounts 2020

115

Key audit matter

How our audit addressed the key audit matter

Impact of COVID-19 (group and parent)

Refer to the Audit Committee Report on page 77. 
During the financial year, the COVID-19 pandemic has 
had a significant impact on the Group. Lockdown 
measures resulted in a large number of branches 
closing for a period of time between March and June 
which had a significant impact on the revenue and 
profit results of the Group for the period. As at the 
year end date and the date of signing the financial 
statements, there continues to be significant 
uncertainty of the future impact of COVID-19. The 
pandemic has the potential to impact on a number of 
aspects of the financial statements including going 
concern and the impairment and provisioning in 
respect of certain assets. 

Management have considered implications for the 
Group’s going concern assessment, potential 
impairment of certain assets and appropriate 
disclosure in the financial statements, by developing 
downside scenarios to model potential impacts. The 
results of these scenarios did not indicate a material 
uncertainty over going concern and, notwithstanding 
those impairments already recorded during the year, 
did not identify any further impairment concerns.

Management have provided disclosure in the financial 
statements relating to the risks and impact associated 
with COVID-19.

We evaluated management’s assessment of going concern for the 
Headlam§z group which were based on detailed cash flow forecasts 
under both base case and severe but plausible downside scenarios. We 
tested that the cash flow forecasts were consistent with board approved 
plans and challenged management on the assumptions used and 
concluded that they were reasonable in light of previous performance, 
future expectations and management’s track record of accurate 
forecasting. We also confirmed there were no doubts over the ability of 
the group to meet its debt covenants under the scenarios considered. 
We also reperformed management’s reverse stress test which 
demonstrated further headroom beyond the scenarios modelled and 
prior to consideration of any mitigating actions which are within 
management’s control. Our conclusion in respect of going concern is 
included within the “Conclusions relating to going concern” section 
below.

We considered the potential impact on the balance sheet, specifically in 
relation to inventory, property, plant and equipment, right of use assets, 
trade and other receivables and intangible assets and do not consider 
there to be any indicators of material impairment as at the balance sheet 
date or subsequently (for disclosure only).

We reviewed management’s disclosures in relation to COVID-19 and 
found them to be consistent with the base case and downside scenarios 
performed by management.

How we tailored the audit scope
We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the financial statements 
as a whole, taking into account the structure of the group and the company, the accounting processes and controls, and the industry 
in which they operate.

We tailored the scope of our audit to ensure that we performed enough work to be able to give an opinion on the financial statements 
as a whole, taking into account the structure of the group and the company, the accounting processes and controls, and the industry 
in which they operate.

The Group operates as a supplier and distributor of floorcovering products and has two operating segments; the UK and Continental 
Europe. The Group financial statements are a consolidation of a number of reporting companies, comprising the group’s operating 
businesses, centralised functions and non-trading group companies.

In establishing the overall approach to the group audit, we identified four UK reporting components which, in our view, required an 
audit of their complete financial information both due to their size and risk characteristics: HFD Limited, MCD Group Limited, Domus 
Group of Companies and Headlam Group plc (the Company). These reporting components were audited by the group engagement 
team.

In addition, we targeted significant balances in components outside of full scope. These were identified as other interest-bearing 
loans and borrowings within the components of Headlam BV and LMS, and cash balances within Belcolor.

Finally, we performed analytical procedures on insignificant trading components for group reporting purposes.

The work on these four components, together with additional procedures performed at the Group level, including analytical 
procedures and specific testing of the consolidation, gave us the evidence we needed for our opinion on the Group financial 
statements as a whole.

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
i
a

l

S
t
a
t
e
m
e
n
t
s

 
 
116

Headlam Group plc Annual Report and Accounts 2020

Independent auditors’ report continued
to the members of Headlam Group plc

Materiality
The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for materiality. These, 
together with qualitative considerations, helped us to determine the scope of our audit and the nature, timing and extent of our audit 
procedures on the individual financial statement line items and disclosures and in evaluating the effect of 
misstatements, both individually and in aggregate on the financial statements as a whole.

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:

Overall materiality

How we determined it

Rationale for benchmark applied

Financial statements – group

Financial statements – company

£1,600,000 (2019: £2,000,000).

£1,520,000 (2019: £1,900,000)

1% of total assets, capped at allocated component 
materiality of £1,520,000 (2019: £1,900,000)

We believe that total assets is the primary measure 
used by the shareholders in assessing the 
performance of the Company, and is a generally 
accepted auditing benchmark.

5% of 3 year average underlying profit 
before tax (2019: 5% of underlying 
profit before tax)

Based on the benchmarks used in the 
annual report, underlying profit before 
tax is the primary measure used by the 
shareholders in assessing the 
performance of the group, and is a 
generally accepted auditing 
benchmark. For FY20, a three year 
average of underlying profit before tax 
is deemed appropriate as a result of 
the temporary disruption caused by 
COVID-19 during the initial lockdown 
between March and June 2020. All 
facilities subsequently reopened and 
continue to trade and therefore the 
decrease in profitability has not been 
sustained.

For each component in the scope of our group audit, we allocated a materiality that is less than our overall group materiality. The range 
of materiality allocated across components was between £221,000 and £1,520,000. Certain components were audited to a local 
statutory audit materiality that was also less than our overall group materiality.

We use performance materiality to reduce to an appropriately low level the probability that the aggregate of uncorrected and 
undetected misstatements exceeds overall materiality. Specifically, we use performance materiality in determining the scope of our 
audit and the nature and extent of our testing of account balances, classes of transactions and disclosures, for example in determining 
sample sizes. Our performance materiality was 75% of overall materiality, amounting to £1,200,000 for the group financial statements 
and £1,140,000 for the company financial statements.

In determining the performance materiality, we considered a number of factors – the history of misstatements, risk assessment and 
aggregation risk and the effectiveness of controls – and concluded that an amount in the middle of our normal range was appropriate.

We agreed with the Audit Committee that we would report to them misstatements identified during our audit above £80,000 (group 
audit) (2019: £100,000) and £80,000 (company audit) (2019: £100,000) as well as misstatements below those amounts that, in our 
view, warranted reporting for qualitative reasons.

Conclusions relating to going concern
Our evaluation of the directors’ assessment of the group’s and the company’s ability to continue to adopt the going concern basis of 
accounting included:
•  Evaluating management’s detailed cash flow forecasts and liquidity headroom under both base case and a downside scenarios.
•  Testing the cash flows were consistent with board approved forecasts and considering whether they were reasonable in light of 

previous performance, future expectations and management’s track record of accurate forecasting.

•  Assessing there were no doubts over the ability of the group to meet its debt covenants under both base case and a downside 

scenarios.

Headlam Group plc Annual Report and Accounts 2020

117

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, 
individually or collectively, may cast significant doubt on the group’s and the company’s ability to continue as a going concern for a 
period of at least twelve months from when the financial statements are authorised for issue.

In auditing the financial statements, we have concluded that the directors’ use of the going concern basis of accounting in the 
preparation of the financial statements is appropriate.

However, because not all future events or conditions can be predicted, this conclusion is not a guarantee as to the group’s and the 
company’s ability to continue as a going concern.

In relation to the company’s reporting on how they have applied the UK Corporate Governance Code, we have nothing material to add 
or draw attention to in relation to the directors’ statement in the financial statements about whether the directors considered it 
appropriate to adopt the going concern basis of accounting.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant sections of this 
report.

Reporting on other information
The other information comprises all of the information in the Annual Report other than the financial statements and our auditors’ 
report thereon. The directors are responsible for the other information. Our opinion on the financial statements does not cover the 
other information and, accordingly, we do not express an audit opinion or, except to the extent otherwise explicitly stated in this 
report, any form of assurance thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider 
whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit, or 
otherwise appears to be materially misstated. If we identify an apparent material inconsistency or material misstatement, we are 
required to perform procedures to conclude whether there is a material misstatement of the financial statements or a material 
misstatement of the other information. If, based on the work we have performed, we conclude that there is a material misstatement 
of this other information, we are required to report that fact. We have nothing to report based on these responsibilities.

With respect to the Strategic report and Other Statutory Disclosures, we also considered whether the disclosures required by the UK 
Companies Act 2006 have been included.

Based on our work undertaken in the course of the audit, the Companies Act 2006 requires us also to report certain opinions and 
matters as described below.

Strategic report and Other Statutory Disclosures
In our opinion, based on the work undertaken in the course of the audit, the information given in the Strategic report and Other 
Statutory Disclosures for the year ended 31 December 2020 is consistent with the financial statements and has been prepared in 
accordance with applicable legal requirements.

In light of the knowledge and understanding of the group and company and their environment obtained in the course of the audit, we 
did not identify any material misstatements in the Strategic report and Other Statutory Disclosures.

Directors’ Remuneration
In our opinion, the part of the Directors’ Remuneration Report to be audited has been properly prepared in accordance with the 
Companies Act 2006.

Corporate governance statement
The Listing Rules require us to review the directors’ statements in relation to going concern, longer-term viability and that part of the 
corporate governance statement relating to the company’s compliance with the provisions of the UK Corporate Governance Code 
specified for our review. Our additional responsibilities with respect to the corporate governance statement as other information are 
described in the Reporting on other information section of this report.

Based on the work undertaken as part of our audit, we have concluded that each of the following elements of the corporate 
governance statement, included within the Corporate Governance Report is materially consistent with the financial statements and 
our knowledge obtained during the audit, and we have nothing material to add or draw attention to in relation to:

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
i
a

l

S
t
a
t
e
m
e
n
t
s

 
 
118

Headlam Group plc Annual Report and Accounts 2020

Independent auditors’ report continued
to the members of Headlam Group plc

•  The directors’ confirmation that they have carried out a robust assessment of the emerging and principal risks;
•  The disclosures in the Annual Report and Accounts 2020 that describe those principal risks, what procedures are in place to 

identify emerging risks and an explanation of how these are being managed or mitigated;

•  The directors’ statement in the financial statements about whether they considered it appropriate to adopt the going concern 

basis of accounting in preparing them, and their identification of any material uncertainties to the group’s and company’s ability to 
continue to do so over a period of at least twelve months from the date of approval of the financial statements;

•  The directors’ explanation as to their assessment of the group’s and company’s prospects, the period this assessment covers and 

why the period is appropriate; and

•  The directors’ statement as to whether they have a reasonable expectation that the company will be able to continue in operation 
and meet its liabilities as they fall due over the period of its assessment, including any related disclosures drawing attention to any 
necessary qualifications or assumptions.

Our review of the directors’ statement regarding the longer-term viability of the group was substantially less in scope than an audit and 
only consisted of making inquiries and considering the directors’ process supporting their statement; checking that the statement is 
in alignment with the relevant provisions of the UK Corporate Governance Code; and considering whether the statement is consistent 
with the financial statements and our knowledge and understanding of the group and company and their environment obtained in the 
course of the audit.

In addition, based on the work undertaken as part of our audit, we have concluded that each of the following elements of the 
corporate governance statement is materially consistent with the financial statements and our knowledge obtained during the audit:

•  The directors’ statement that they consider the Annual Report, taken as a whole, is fair, balanced and understandable, and provides 

the information necessary for the members to assess the group’s and company’s position, performance, business model and 
strategy;

•  The section of the Annual Report that describes the review of effectiveness of risk management and internal control systems; and
•  The section of the Annual Report describing the work of the Audit Committee.

We have nothing to report in respect of our responsibility to report when the directors’ statement relating to the company’s 
compliance with the Code does not properly disclose a departure from a relevant provision of the Code specified under the Listing 
Rules for review by the auditors.

Responsibilities for the financial statements and the audit

Responsibilities of the directors for the financial statements
As explained more fully in the Statement of Directors’ Responsibilities, the directors are responsible for the preparation of the financial 
statements in accordance with the applicable framework and for being satisfied that they give a true and fair view. The directors are 
also responsible for such internal control as they determine is necessary to enable the preparation of financial statements that are 
free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the group’s and the company’s ability to continue as 
a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless 
the directors either intend to liquidate the group or the company or to cease operations, or have no realistic alternative but to do so.

Auditors’ responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditors’ report that includes our opinion. Reasonable assurance is a high 
level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material 
misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the 
aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial 
statements

Our audit testing might include testing complete populations of certain transactions and balances, possibly using data auditing 
techniques. However, it typically involves selecting a limited number of items for testing, rather than testing complete populations. We 
will often seek to target particular items for testing based on their size or risk characteristics. In other cases, we will use audit sampling 
to enable us to draw a conclusion about the population from which the sample is selected.

A further description of our responsibilities for the audit of the financial statements is located on the FRC’s website at: www.frc.org.uk/
auditorsresponsibilities. This description forms part of our auditors’ report.

Headlam Group plc Annual Report and Accounts 2020

119

Use of this report
This report, including the opinions, has been prepared for and only for the company’s members as a body in accordance with Chapter 
3 of Part 16 of the Companies Act 2006 and for no other purpose. We do not, in giving these opinions, accept or assume responsibility 
for any other purpose or to any other person to whom this report is shown or into whose hands it may come save where expressly 
agreed by our prior consent in writing.

Other required reporting

Companies Act 2006 exception reporting
Under the Companies Act 2006 we are required to report to you if, in our opinion:
•  we have not obtained all the information and explanations we require for our audit; or
•  adequate accounting records have not been kept by the company, or returns adequate for our audit have not been received from 

branches not visited by us; or

•  certain disclosures of directors’ remuneration specified by law are not made; or
• 

the company financial statements and the part of the Directors’ Remuneration Report to be audited are not in agreement with the 
accounting records and returns. 

We have no exceptions to report arising from this responsibility.

Appointment
Following the recommendation of the Audit Committee, we were appointed by the members on 20 May 2016 to audit the financial 
statements for the year ended 31 December 2016 and subsequent financial periods. The period of total uninterrupted engagement is 
5 years, covering the years ended 31 December 2016 to 31 December 2020.

Gillian Hinks (Senior Statutory Auditor)
for and on behalf of PricewaterhouseCoopers LLP
Chartered Accountants and Statutory Auditors
East Midlands
9 March 2021

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
i
a

l

S
t
a
t
e
m
e
n
t
s

 
 
120

Headlam Group plc Annual Report and Accounts 2020

Consolidated Income Statement
For the year ended 31 December 2020

Revenue
Cost of sales

Gross profit
Distribution costs
Administrative expenses

Operating profit/(loss)
Finance income
Finance expenses

Net finance costs

Profit/(loss) before tax
Taxation

Profit/(loss) for the year attributable to  

the equity shareholders

Earnings/(loss) per share
Basic
Diluted*

Ordinary dividend per share
Interim dividend for the financial year
Dividend declared 

Non-
underlying
(Note 3)
2020
£M

Total
2020
£M

Underlying
2019
£M

Non-
underlying
(Note 3)
2019
£M

–
–

–
–
(32.9)

(32.9)
–
(0.1)

(0.1)

(33.0)
0.7

609.2
(420.3)

188.9
(121.3)
(82.6)

(15.0)
0.8
(2.9)

(2.1)

(17.1)
(3.2)

719.2
(489.8)

229.4
(135.7)
(51.5)

42.2
0.8
(3.5)

(2.7)

39.5
(6.9)

–
–

–
–
(3.9)

(3.9)
–
(0.4)

(0.4)

(4.3)
0.3

Underlying
2020
£M

609.2
(420.3)

188.9
(121.3)
(49.7)

17.9
0.8
(2.8)

(2.0)

15.9
(3.9)

Total
2019
£M

719.2
(489.8)

229.4
(135.7)
(55.4)

38.3
0.8
(3.9)

(3.1)

35.2
(6.6)

12.0

(32.3)

(20.3)

32.6

(4.0)

28.6

14.3p
14.2p

(24.2)p
(24.2)p

38.8p
38.6p

–
2.00p

34.0p
33.8p

7.55p
–

Note

2

2
6
6

3
7

9
9

25
25

All Group operations during the financial years were continuing operations.

* 

For the year ended 31 December 2020, diluted earnings/(loss) per share are reported the same as basic earnings/(loss) per share, as a result of the earnings being negative so the 
impact of them is anti-dilutive.

Headlam Group plc Annual Report and Accounts 2020

121

Consolidated Statement of Comprehensive Income
For the year ended 31 December 2020

(Loss)/profit for the year attributable to the equity shareholders
Other comprehensive income/(expense)
 Items that will never be reclassified to profit or loss
 Remeasurement of defined benefit plans
 Related tax

 Items that are or may be reclassified to profit or loss
 Foreign exchange translation differences arising on translation of overseas operations

Other comprehensive income for the year

Note

23

2020
£M

(20.3)

2019
£M

28.6

(0.3)
0.1

(0.2)

0.9

0.9

0.7

0.9
(0.2)

0.7

(0.5)

(0.5)

0.2

Total comprehensive (expense)/income attributable to the equity shareholders for the year

(19.6)

28.8

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
i
a

l

S
t
a
t
e
m
e
n
t
s

 
 
122

Headlam Group plc Annual Report and Accounts 2020

Statements of Financial Position
At 31 December 2020

Assets
Non-current assets
Property, plant and equipment
Investment properties
Right of use assets
Intangible assets
Investments in subsidiary undertakings
Deferred tax assets

Current assets
Inventories
Trade and other receivables
Cash and cash equivalents

Non-current assets classified as held for sale

Total assets

Liabilities
Current liabilities
Other interest-bearing loans and borrowings
Lease liabilities
Trade and other payables
Income tax payable

Non-current liabilities
Other interest-bearing loans and borrowings
Lease liabilities
Provisions
Deferred tax liabilities
Employee benefits

Total liabilities

Net assets

Equity attributable to equity holders of the parent
Share capital
Share premium
Other reserves
Retained earnings

Total equity

Group

2020
£M

Company

2019
£M

2020
£M

2019
£M

Note

10
10
11
12
13
14

15
16
17

18

19
20
21
8

19
20
22
14
23

25

25

122.9
–
42.1
21.1
–
–

186.1

118.5
101.6
60.8

280.9

0.4

281.3

467.4

114.6
–
43.9
48.5
–
0.7

207.7

132.4
123.7
33.4

289.5

–

289.5

497.2

(2.0)
(12.5)
(178.4)
(0.2)

(0.2)
(13.9)
(181.9)
(5.0)

(193.1)

(201.0)

(7.2)
(30.8)
(2.1)
(8.7)
(5.5)

(54.3)

(6.2)
(30.7)
(2.3)
(7.6)
(4.3)

(51.1)

1.0
97.3
0.7
1.1
105.8
–

205.9

–
22.5
16.6

39.1

0.4

39.5

245.4

–
(0.1)
(35.9)
(0.8)

(36.8)

–
(0.7)
–
(6.6)
(2.3)

(9.6)

16.0
80.0
0.6
–
122.0
–

218.6

–
21.3
17.5

38.8

–

38.8

257.4

–
–
(40.3)
(1.3)

(41.6)

–
(0.6)
–
(5.2)
(2.2)

(8.0)

(247.4)

(252.1)

220.0

245.1

(46.4)

199.0

(49.6)

207.8

4.3
53.5
3.4
158.8

220.0

4.3
53.5
1.3
186.0

245.1

4.3
53.5
16.3
124.9

199.0

4.3
53.5
15.1
134.9

207.8

The notes on pages 126 to 173 are an integral part of these consolidated financial statements.

The Company is taking advantage of the exemption in s408 of the Companies Act 2006 not to present its individual income 
statement, however the loss for the year attributable to the equity shareholders is £3.5 million (profit in 2019: £31.2 million), including 
the impact of impairment of a subsidiary investment, see note 13.

These financial statements were approved by the Board of Directors on 9 March 2021 and were signed on its behalf by

Steve Wilson 
Director   

Chris Payne
Director

Company Number: 00460129

 
 
Headlam Group plc Annual Report and Accounts 2020

123

Statement of Changes in Equity – Group
For the year ended 31 December 2020

Balance at 1 January 2019

Profit for the year attributable to the equity shareholders
Other comprehensive (expense)/income

Total comprehensive income for the year

Transactions with equity shareholders, recorded 

directly in equity

Share-based payments
Share options exercised by employees
Ordinary shares issued
Effect of movement on foreign exchange on  

current taxation

Deferred tax on share options
Dividends to equity holders
Total contributions by and distributions to  

equity shareholders

Balance at 31 December 2019

Balance at 1 January 2020
(Loss)/profit for the year attributable to the  

equity shareholders

Other comprehensive income/(expense)

Total comprehensive income/(expense) for the year

Transactions with equity shareholders, recorded 

directly in equity

Share-based payments
Share options exercised by employees
Ordinary shares issued
Deferred tax on share options
Dividends to equity holders

Total contributions by and distributions to  

equity shareholders

Share
capital
£M

Share
premium
£M

Capital
redemption
reserve
£M

4.3

53.5

0.1

–
–

–

–
–
–

–
–
–

–

–
–

–

–
–
–

–
–
–

–

–
–

–

–
–
–

–
–
–

–

4.3

4.3

53.5

53.5

0.1

0.1

–
–

–

–
–
–
–
–

–

–
–

–

–
–
–
–
–

–

–
–

–

–
–
–
–
–

–

Balance at 31 December 2020

4.3

53.5

0.1

Special 
reserve
£M

Translation
reserve
£M

Treasury
reserve
£M

Retained
earnings
£M

Total
equity
£M

–

–
–

–

–
–
0.5

–
–
–

0.5

0.5

0.5

–
–

–

–
–
1.0
–
–

1.0

1.5

7.4

–
(0.5)

(0.5)

–
–
–

(0.1)
–
–

(7.4)

177.1

235.0

–
–

–

–
1.3
–

–
–
–

28.6
0.7

29.3

28.6
0.2

28.8

0.8
(0.5)
–

–
0.2
(20.9)

0.8
0.8
0.5

(0.1)
0.2
(20.9)

(0.1)

1.3

(20.4)

(18.7)

6.8

6.8

–
0.9

0.9

–
–
–
–
–

–

(6.1)

186.0

245.1

(6.1) 186.0

245.1

–
–

–

(20.3)
(0.2)

(20.3)
0.7

(20.5)

(19.6)

–
0.2
–
–
–

(0.1)
(0.1)
–
(0.2)
(6.3)

(0.1)
0.1
1.0
(0.2)
(6.3)

0.2

(6.7)

(5.5)

7.7

(5.9) 158.8

220.0

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
i
a

l

S
t
a
t
e
m
e
n
t
s

 
 
124

Headlam Group plc Annual Report and Accounts 2020

Statement of Changes in Equity – Company
For the year ended 31 December 2020

Balance at 1 January 2019

Profit for the year attributable to the equity shareholders
Other comprehensive income

Total comprehensive income for the year

Transactions with equity shareholders, recorded  

directly in equity

Share-based payments
Share options exercised by employees
Ordinary share issues
Deferred tax on share options
Dividends to equity holders

Total contributions by and distributions to equity shareholders

Balance at 31 December 2019

Balance at 1 January 2020
Loss for the year attributable to the equity shareholders
Other comprehensive income

Total comprehensive expense for the year

Transactions with equity shareholders, recorded  

directly in equity

Share-based payments
Share options exercised by employees
Ordinary share issues
Deferred tax on share options
Dividends to equity holders

Total contributions by and distributions to equity shareholders

Share
capital
£M

Share
premium
£M

Capital
redemption
reserve
£M

4.3

53.5

0.1

–
–

–

–
–
–
–
–

–

–
–

–

–
–
–
–
–

–

4.3

4.3
–
–

53.5

53.5
–
–

–

–
–
–
–
–

–

–

–
–
–
–
–

–

–
–

–

–
–
–
–
–

–

0.1

0.1
–
–

–

–
–
–
–
–

–

Special
reserve
£M

20.6

–
–

–

–
–
0.5
–
–

0.5

21.1

21.1
–
–

–

–
–
1.0
–
–

1.0

Treasury
reserve
£M

Retained
earnings
£M

Total
equity
£M

(7.4)

123.8

194.9

–
–

–

–
1.3
–
–
–

1.3

31.2
0.3

31.5

31.2
0.3

31.5

0.8
(0.5)
–
0.2
(20.9)

(20.4)

0.8
0.8
0.5
0.2
(20.9)

(18.6)

(6.1)

134.9

207.8

(6.1) 134.9
(3.5)
0.1

–
–

207.8
(3.5)
0.1

–

(3.4)

(3.4)

–
0.2
–
–
–

0.2

(0.1)
(0.1)
–
(0.1)
(6.3)

(6.6)

(0.1)
0.1
1.0
(0.1)
(6.3)

(5.4)

Balance at 31 December 2020

4.3

53.5

0.1

22.1

(5.9) 124.9

199.0

Headlam Group plc Annual Report and Accounts 2020

125

Cash Flow Statements
For the year ended 31 December 2020

Cash flows from operating activities
(Loss)/profit before tax for the year
Adjustments for:
Depreciation of property, plant and equipment, amortisation and impairment
Depreciation of right-of-use asset
Impairment of investment
Finance income
Finance expense
Loss/(profit) on sale of property, plant and equipment
Share-based payments

Operating cash flows before changes in working capital and  

other payables

Change in inventories
Change in trade and other receivables
Change in trade and other payables

Cash generated from the operations*
Interest paid 
Interest received
Tax paid

Net cash flow from operating activities

Cash flows from investing activities
Proceeds from sale of property, plant and equipment
Acquisition of subsidiaries, net of cash acquired
Repayment of acquired borrowings on acquisition
Acquisition of property, plant and equipment

Net cash flow from investing activities

Cash flows from financing activities
Proceeds from the issue of treasury shares
Drawdown of borrowings
Repayment of borrowings
Principal elements of lease payments
Dividends paid

Net cash flow from financing activities

Net increase/(decrease) in cash and cash equivalents
Cash and cash equivalents at 1 January
Effect of exchange rate fluctuations on cash held

Cash and cash equivalents at 31 December

Group

Company

2020
£M

Restated**
2019
£M

2020
£M

Restated**
2019
£M

(17.1)

35.2

(2.0)

31.9

35.8
16.2
–
(0.8)
2.9
0.1
(0.1)

37.0
15.3
23.2
(4.8)

70.7
(2.7)
0.8
(6.3)

62.5

0.1
(1.0)
(0.2)
(15.0)

(16.1)

0.2
50.9
(48.5)
(15.7)
(6.3)

(19.4)

27.0
33.4
0.4

60.8

8.9
15.3
–
(0.8)
3.9
(0.1)
0.8

63.2
(0.6)
(4.7)
(2.0)

55.9
(3.4)
0.9
(8.3)

45.1

0.1
(4.4)
–
(15.8)

(20.1)

0.8
45.0
(45.2)
(14.9)
(20.9)

(35.2)

(10.2)
43.8
(0.2)

33.4

1.8
–
16.6
(0.6)
1.0
–
(0.5)

16.3
–
(1.4)
(3.5)

11.4
(0.5)
0.3
(0.8)

10.4

–
–
–
(5.2)

(5.2)

0.2
50.0
(50.0)
–
(6.3)

(6.1)

(0.9)
17.5
–

16.6

1.7
–
–
(0.8)
1.1
–
0.1

34.0
–
5.6
(0.1)

39.5
(0.8)
0.3
0.2

39.2

–
(1.1)
–
(13.0)

(14.1)

0.8
45.0
(45.0)
–
(20.9)

(20.1)

5.0
12.5
–

17.5

Note

3
11
13
6
6
3
24

27

20
25

17

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
i
a

l

S
t
a
t
e
m
e
n
t
s

*  Cash generated from the Group operations for the year ended 31 December 2020, includes an amount of £11.0 million cash received under governmental job retention schemes in 

the UK and France (Company £0.1 million). These are discussed in more detail under Government Grants in note 1.

**  Cash flow restated to present interest paid and interest received both within net cash flow from operating activities.

 
 
126

Headlam Group plc Annual Report and Accounts 2020

Notes to the Financial Statements

1 Presentation of the Financial Statements and Accounting Policies
Reporting entity
Headlam Group plc (the ‘Company’) is a company incorporated and domiciled in the UK. The address of its registered office is PO Box 
1, Gorsey Lane, Coleshill, Birmingham, B46 1LW.

Statement of compliance
Both the Company’s and the Group’s financial statements have been prepared and approved by the Directors in accordance with 
international accounting standards in conformity with the requirements of the Companies Act 2006 and international financial 
reporting standards adopted pursuant to Regulation (EC) No 1606/2002 as it applies in the European Union. On publishing the 
Company’s financial statements here together with the Group financial statements, the Company is taking advantage of the 
exemption in s408 of the Companies Act 2006 not to present its individual income statement and related notes that form a part of 
these approved financial statements.

The Company and Group financial statements were authorised for issuance on 9 March 2021.

Basis of preparation
The principal accounting policies applied in the preparation of the financial statements of the Company and the financial statements 
of the Group are set out below. These policies have been applied consistently to all years presented, unless otherwise stated.

The Cash Flow Statements for both the Group and Company have been restated to present interest paid and interest received both 
within net cash flow from operating activities.

Judgements made by the Directors, in the application of these accounting policies that have a significant effect on the financial 
statements and estimates with a significant risk of material adjustment in the next year, are discussed below.

(a) Measurement convention
These financial statements are presented in pounds sterling, which is the Company’s functional currency. All financial information 
presented in pounds sterling has been rounded to the nearest million.

The Company and Group financial statements are prepared on the historical cost basis with the exception of derivative financial 
instruments and pension scheme assets and liabilities, both of which are stated at fair value.

The financial statements have been prepared on a going concern basis. In determining the appropriate basis of preparation of the 
financial statements the Directors are required to consider whether the Group can continue in operational existence for a period no 
shorter than 12 months from the date of approval of the financial statements.

The Group’s business activities, together with the factors likely to affect its future development, performance and position are set out 
in the Chairman’s Statement on page 8 and Chief Executive’s Review on pages 16 to 21.

The financial position of the Group, its cash flows, liquidity position and borrowing facilities are described in the Financial Review on 
pages 24 to 29. In addition, note 24 to the financial statements includes the Group’s objectives, policies and processes for managing 
its capital; its financial risk management objectives; details of its financial instruments and hedging activities; and its exposures to 
credit risk and liquidity risk.

The Group meets its day-to-day working capital requirements through its banking facilities. As highlighted in note 19 to the financial 
statements, the Group has maintained two separate agreements with Barclays Bank PLC and HSBC Bank Plc and these include both 
Sterling and Euro term facilities. The Group’s Sterling committed facilities are £68.5 million and its Euro committed facilities are €9.6 
million. The Group also has short term uncommitted facilities which continue at £25 million, and €8.3 million and are renewable on an 
annual basis.

As at 31 December 2020, the Company had a net funds position excluding lease liabilities of £51.6 million and had total banking 
facilities available of £110.3 million, of which £102.8 million was undrawn. 

As detailed in the Viability Statement on page 36, the Directors have reviewed the Company’s resilience to the principal risks and 
uncertainties by considering stress testing forecasts through adverse scenarios including (A) a reduction in market demand whilst 
there is ongoing inflationary fixed cost pressure; and (B) an economic crisis similar to that experienced in 2008, both modelled over a 
three-year period from January 2021. The testing indicated that the Company would be able to operate within its current facilities and 
meet its financial covenants in both scenarios.

The Directors have a reasonable expectation that the Group has adequate resources to continue in operational existence for a period 
no shorter than 12 months from the date of approval of the financial statements. Thus, they continue to adopt the going concern 
basis of accounting in preparing the annual financial statements.

Headlam Group plc Annual Report and Accounts 2020

127

(b) Use of accounting estimates and judgements
Estimates
The preparation of financial statements in conformity with adopted IFRSs requires the use of estimates and assumptions that affect 
the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenues and 
expenses during the reporting year. Although these estimates are based on management’s best knowledge of the amounts, events 
or actions, actual results ultimately may differ from those estimates.

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the 
period in which the estimate is revised if the revision affects only that period, or in the period of the revision and future periods if the 
revision affects both current and future periods.
The key sources of estimation uncertainty at the Statement of Financial Position date that may give rise to a material adjustment to 
the carrying value of assets and liabilities within the next financial year are as follows:

•  Supplier arrangements 
  The group has a number of rebate agreements with suppliers. These agreements can contain multiple terms or tiered 

arrangements based on the volume of goods purchased. Consequently, the calculation of these rebates require accurate inputs 
and calculations to be made. The majority of agreements are co-terminus with the financial year, meaning that, although the 
calculation of the rebate does not rely on estimates of future purchases, there are significant amounts of rebates receivable 
subject to recovery at the year-end. At 31 December 2020, rebates receivable are estimated to be fully recoverable.

•  Inventory 

Inventories are valued at the lower of cost and net realisable value.Provisions to write down inventory to its net realisable value are 
calculated based on the ageing profile and consideration of inventory sold for less than its carrying value. If the ageing of inventory 
deteriorated by one month over the whole profile, the inventory provision would increase by £0.4 million.

•  Trade receivables
  The expected credit loss model is used to measure the impairment required against trade receivables. This requires historical 
experience, together with management estimates to derive forward-looking adjustments to the impairment calculation. If 
historical loss rates increased by a factor of 10%, the loss allowance would increase by £0.8 million.

•  Employee benefits 
  The deficit relating to the Group’s defined benefit plans is assessed annually in accordance with IAS 19 and after taking 

independent actuarial advice. The principal assumptions are set out in note 23. The amount of the deficit is dependent on plan 
asset and liability values and the actuarial assumptions used to determine the deficit. 

  The assumptions include pension and salary increases, price inflation, discount rate used to measure actuarial liabilities and 

mortality rates. 

  Sensitivities in respect of these assumptions are detailed in note 23.

•  Impairment 
  The Group determines whether goodwill is impaired on an annual basis unless there is an indication of impairment at an earlier date. 
The Group also assesses whether property, plant and equipment, right of use assets and other intangible assets are impaired if 
there is an indication of impairment at the end of the reporting period. These both require an estimation of the value in use of the 
cash generating units to which the assets are allocated. Estimating the value in use requires the Group to make an estimate of the 
expected future cash flows from the cash generating unit and also to choose a suitable discount rate in order to calculate the 
present value of those cash flows. During the year management have recognised an impairment on goodwill in respect of Domus 
Group of Companies Ltd of £20.9 million (31 December 2019: £2.1 million), Belcolor AG £3.3 million, Dersimo BV £1.3 million, CECO 
(Flooring) Ltd £1 million, Rackhams Ltd £0.4 million, Mitchell Carpets £0.3 million, Supertex Ltd of £0.4 million and other £0.4 million. 
Further details on the impairments, the assumptions used in determining the value in use calculations, and their associated 
sensitivity analysis can be found in note 12.

Judgements
Judgements made by the Directors, in the application of these accounting policies that have a significant effect on the financial 
statements are as follows:

•  Non-underlying items

In order to illustrate the underlying trading performance of the Group, presentation has been made of performance measures 
excluding those items which it is considered would distort the comparability of the Group’s results. These non-underlying items are 
defined as those items that by virtue of their nature, size or expected frequency, warrant separate additional disclosure in the 
financial statements in order to fully understand the underlying performance of the Group. Consequently, the classification of 
these items requires judgement. Further details can be found in Note 3.

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
i
a

l

S
t
a
t
e
m
e
n
t
s

 
 
 
 
128

Headlam Group plc Annual Report and Accounts 2020

Notes to the Financial Statements continued

1 Presentation of the Financial Statements and Accounting Policies continued
Judgements continued
(c) Impact of newly adopted accounting standards
There were no newly adopted accounting standards by the Group and Company in 2020. 

(d) IFRS not yet applied
There are no new standards, amendments to existing standards, or interpretations that are not yet effective that would be expected 
to have a material impact on the Group.

(e) Accounting Policies
The Group financial statements consolidate those of the Company and its subsidiaries which together are referred to as the ‘Group’. 
The Company’s financial statements present information about the Company as a separate entity and not about its Group.

Subsidiaries are entities controlled by the Group. Control exists when the Group has power over an entity, is exposed or has rights to 
variable returns from its involvement with the entity and has the ability to affect those returns through its power over the entity. In 
assessing control, potential voting rights that are currently exercisable or convertible are taken into account.

The financial results of subsidiaries are included in the Group’s financial statements from the date that control commences until the 
date that control ceases.

The purchase method of accounting is used to account for the acquisition of subsidiaries by the Group.

Inter-company transactions, balances and unrealised gains and losses on transactions between Group companies are eliminated in 
the Group’s financial statements.

Foreign currency
Functional and presentation currency
Items included in the financial statements of each of the Group’s entities are measured using the currency of the primary economic 
environment in which the entity operates (‘the functional currency’). The consolidated financial statements are presented in UK 
sterling currency units (£), which is Headlam Group plc’s functional and presentational currency.

Foreign currency transactions
Transactions in foreign currencies are translated at the foreign exchange rate ruling at the date of the transaction. Monetary assets 
and liabilities denominated in foreign currencies at the Statement of Financial Position date are translated at the foreign exchange rate 
ruling at that date. Foreign exchange differences arising on translation are recognised in the income statement. Non-monetary assets 
and liabilities that are measured in terms of historical cost in a foreign currency are translated using the exchange rate at the date of 
the transaction.

Financial statements of foreign operations
The assets and liabilities of foreign subsidiaries are translated at foreign exchange rates ruling at the Statement of Financial 
Position date.

The revenues, expenses and cash flows of foreign subsidiaries are translated at an average rate for the period where this rate 
approximates to the foreign exchange rates ruling at the dates of the transactions.

Exchange differences arising from this translation of foreign subsidiaries are taken directly to the translation reserve and reflected as a 
movement in the statement of comprehensive income.

Foreign currency exposure
Note 26 contains information about the foreign currency exposure of the Group and risks in relation to foreign exchange movements.

Headlam Group plc Annual Report and Accounts 2020

129

Derivative financial instruments
The Group holds derivative financial instruments to hedge its foreign currency risk exposures. Derivatives are initially recognised at 
fair value on the date that a derivative contract is entered into, and they are subsequently remeasured to their fair value at the end of 
each reporting period. The accounting for subsequent changes in fair value depends on whether the derivative is designated as a 
hedging instrument and, if so, the nature of the item being hedged. The group designates certain derivatives as either:
•  hedges of the fair value of recognised assets or liabilities or a firm commitment (fair value hedges); 
•  hedges of a particular risk associated with the cash flows of recognised assets and liabilities and highly probable forecast 

transactions (cash flow hedges); or 

•  hedges of a net investment in a foreign operation (net investment hedges). 

At inception of the hedge relationship, the group documents the economic relationship between hedging instruments and hedged 
items, including whether changes in the cash flows of the hedging instruments are expected to offset changes in the cash flows of 
hedged items. The group documents its risk management objective and strategy for undertaking its hedge transactions.

The full fair value of a hedging derivative is classified as a non-current asset or liability when the remaining maturity of the hedged item 
is more than 12 months; it is classified as a current asset or liability when the remaining maturity of the hedged item is less than 12 
months. Trading derivatives are classified as a current asset or liability.

Cash flow hedges
The effective portion of changes in the fair value of derivatives that are designated and qualify as cash flow hedges is recognised in the 
cash flow hedge reserve within equity. The gain or loss relating to the ineffective portion is recognised immediately in profit or loss, 
within other gains/(losses).

Where option contracts are used to hedge forecast transactions, the group designates only the intrinsic value of the options as the 
hedging instrument. Gains or losses relating to the effective portion of the change in intrinsic value of the options are recognised in 
the cash flow hedge reserve within equity. The changes in the time value of the options that relate to the hedged item (‘aligned time 
value’) are recognised within other comprehensive income (OCI) in the costs of hedging reserve within equity.

When forward contracts are used to hedge forecast transactions, the group generally designates only the change in fair value of the 
forward contract related to the spot component as the hedging instrument. Gains or losses relating to the effective portion of the 
change in the spot component of the forward contracts are recognised in the cash flow hedge reserve within equity. The change in 
the forward element of the contract that relates to the hedged item (‘aligned forward element’) is recognised within OCI in the costs 
of hedging reserve within equity. In some cases, a Group company might designate the full change in fair value of the forward contract 
(including forward points) as the hedging instrument. In such cases, the gains or losses relating to the effective portion of the change 
in fair value of the entire forward contract are recognised in the cash flow hedge reserve within equity.

If the hedging instrument no longer meets the criteria for hedge accounting, expires or is sold, terminated or exercised, then hedge 
accounting is discontinued prospectively. The cumulative gain or loss previously recognised in equity remains there until the forecast 
transaction occurs. When the hedged item is a non-financial asset, the amount recognised in equity is transferred to the carrying 
amount of the asset when it is recognised. In other cases the amount recognised in equity is transferred to the income statement in 
the same period that the hedged item affects profit or loss.

Further information about the derivatives used by the Group is provided in note 26.

Property, plant and equipment
Property, plant and equipment are stated at cost less accumulated depreciation and impairment losses.

Where parts of an item of property, plant and equipment have different useful lives, they are accounted for as separate items of 
property, plant and equipment.

Depreciation is charged to the income statement on a straight-line basis in order to depreciate assets to their residual value over their 
useful economic lives. Assets begin to be depreciated from the date they become available for use. The annual rates applicable are:

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
i
a

l

S
t
a
t
e
m
e
n
t
s

 
 
130

Headlam Group plc Annual Report and Accounts 2020

Notes to the Financial Statements continued

1 Presentation of the Financial Statements and Accounting Policies continued
Property, plant and equipment continued
Land and buildings
Freehold and long leasehold properties 

–  2%

Plant and equipment
Motor and commercial vehicles 
Office and computer equipment 
Warehouse and production equipment 

– 10% – 25%
– 10% – 33%
– 10% – 20%

Land is not depreciated.

The residual balances are reviewed annually.

Gains and losses on disposal of an item of property, plant and equipment are determined by comparing the proceeds from disposal 
with the carrying amount of property, plant and equipment and are recognised in the income statement.

Assets under construction are reported within Property, plant and equipment. These assets are stated at cost and are not 
depreciated until they are complete and utilised by the group. The cost of self-constructed assets includes the cost of materials, 
direct labour and any other costs directly attributable to bringing the asset to a working condition for its intended use.

Investment properties
Investment properties are stated at cost less accumulated depreciation and impairment losses.

Depreciation is charged to the income statement on a straight-line basis in order to depreciate assets to their residual value over their 
useful economic lives. The annual rate applicable is:

Freehold and long leasehold properties 

– 2%

The residual balances are reviewed annually.

the amount of the initial measurement of lease liability;

Right-of-use assets
Right-of-use assets are measured at cost less accumulated depreciation and impairment losses, comprising the following:
• 
•  any lease payments made at or before the commencement date less any lease incentives received;
•  any initial direct costs; and
• 

restoration costs.

Right-of-use assets are depreciated over the shorter of the asset’s useful life and the lease term on a straight-line basis. 

Goodwill and other intangible assets
Goodwill
All business combinations are accounted for by applying the purchase method. Goodwill arises when a company acquires another 
business and represents the difference between the cost of the acquisition and the fair value of the identifiable assets, liabilities and 
contingent liabilities acquired.

Following the requirements of IFRS 3 revised, transaction costs associated with acquisitions and movements in contingent 
consideration are recognised in the income statement.

Goodwill is stated at cost less any accumulated impairment losses. Goodwill is allocated to cash-generating units and is not amortised 
but tested annually for impairment, or more frequently when there is an indicator that the unit may be impaired.

In respect of acquisitions prior to 1 January 2004, goodwill is included on the basis of its deemed cost, which represents the amount 
recorded under UK GAAP which was broadly comparable save that only separable intangibles were recognised and goodwill was 
amortised. This is in accordance with IFRS 1.

Other intangible assets
Other intangible assets that are acquired by the Group are stated at cost less accumulated amortisation and impairment losses. 
Intangible assets recognised as a result of a business combination are stated at fair value at the date of acquisition less cumulative 
amortisation and impairment losses. Other intangible assets are amortised from the date they are available for use.

 
 
Headlam Group plc Annual Report and Accounts 2020

131

Amortisation
Amortisation is charged to the income statement and is split over the estimated useful lives of each separately identifiable intangible 
asset unless such lives are indefinite. Amortisation occurs on brand names, order book, non-compete agreements, customer 
relationships and supply agreements and is charged to administrative expenses in the income statement. The estimated useful lives 
are assessed to be:

Brand names 
Order book 
Non-compete agreements 
Customer relationships 
Supply agreements 
Software development 

– 10 – 15 years
– 1 – 36 months
– 1 – 3 years
– 5 – 10 years
– 1 – 5 years
– 5 – 10 years

Financial assets
Financial assets are no longer recognised when the rights to receive cash flows from the financial assets have expired or have been 
transferred and the group has transferred substantially all the risks and rewards of ownership.

At initial recognition, the group measures a financial asset at its fair value plus, in the case of a financial asset not at fair value through 
profit or loss, transaction costs that are directly attributable to the acquisition of the financial asset. Transaction costs of financial 
assets carried at fair value through profit or loss are expensed in profit or loss. Financial assets with embedded derivatives are 
considered in their entirety when determining whether their cash flows are solely payment of principal and interest.

There are three measurement categories under IFRS 9 into which debt instruments may be classified, these are;
•  Amortised cost; 
•  Fair value through other comprehensive income;
•  Fair value through the profit and loss 

All material financial assets of the Group are held at amortised cost. Financial assets that are held for collection of contractual cash 
flows where those cash flows represent solely payments of principal and interest are measured at amortised cost. Interest income 
from these financial assets is included in finance income using the effective interest rate method. Any gain or loss arising on 
derecognition is recognised directly in profit or loss.

Trade and other receivables
Trade receivables are recognised at the transaction price (as defined in IFRS 15) if the trade receivables do not contain a significant 
financing component. Other receivables are measured at fair value on initial recognition.

In line with the principles of IFRS 9, the Group assesses, on a forward-looking basis, the expected credit losses associated with its 
trade and other receivables carried at amortised cost and fair valued through other comprehensive income. The impairment 
methodology applied depends on whether there has been a significant increase in credit risk. For trade receivables, the Group applies 
the simplified approach permitted by IFRS 9, which requires expected lifetime losses to be recognised from initial recognition of the 
receivables. See note 26.

Inventories
Inventories are stated at the lower of cost and net realisable value. Cost is based on the first-in first-out principle and includes 
expenditure incurred in acquiring the inventories and bringing them to their existing location and condition. This includes 
management’s best estimate of overheads to be absorbed in the cost of inventory and rebates to be received from suppliers. Net 
realisable value represents the estimated selling price less all estimated costs of completion and costs to be incurred in marketing, 
selling and distribution.

Provisions to write down inventory to its net realisable value are calculated by reference to each individual product, based on the 
ageing profile and consideration of inventory sold for less than its carrying value, and consideration for discontinued items.

Cash and cash equivalents
Cash and cash equivalents are carried in the Statement of Financial Position at amortised cost.

Cash and cash equivalents relate to cash balances held. Bank overdrafts that are repayable on demand and form an integral part of 
cash management of both the Company and Group are included as a component of cash and cash equivalents for the purpose only of 
the Cash Flow Statement.

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
i
a

l

S
t
a
t
e
m
e
n
t
s

 
 
 
 
 
 
 
 
 
 
132

Headlam Group plc Annual Report and Accounts 2020

Notes to the Financial Statements continued

1 Presentation of the Financial Statements and Accounting Policies continued
Impairment
The carrying amounts of the Group’s assets, other than financial assets, inventories and deferred tax assets, are reviewed at each 
Statement of Financial Position date to determine whether there is any indication of impairment. If any such indication exists, the 
asset’s recoverable amount is estimated. Financial assets are assessed using an expected credit loss model.

Intangible assets with an indefinite useful life and goodwill are systematically tested for impairment at each Statement of Financial 
Position date.

For the purposes of impairment testing, assets are grouped together into the smallest group of assets that generates cash flows 
from continuing use that are largely independent of the cash inflows from other groups of assets.

An impairment loss is recognised in the income statement whenever the carrying amount of an asset or its cash-generating unit 
exceeds its recoverable amount.

Impairment losses recognised in respect of cash-generating units are allocated first to reduce the carrying amount of any goodwill 
allocated to cash-generating units and then to reduce the carrying amount of the other assets in the unit on a pro rata basis.

Calculation of recoverable amount
The recoverable amount of assets, with the exception of the Group’s receivables, is the greater of their fair value less cost to sell and 
value in use. In assessing value in use, the estimated future cash flows are discounted to their present value using a pre-tax discount 
rate that reflects current market assessments of the time value of money and the risks specific to the asset. For an asset that does 
not generate largely independent cash inflows, the recoverable amount is determined for the cash-generating unit to which the 
asset belongs.

Reversals of impairment
An impairment loss in respect of goodwill is not reversed.

In respect of other assets, an impairment loss is reversed when there is an indication that the impairment loss may no longer exist and 
there had been a change in the estimates used to determine the recoverable amount.

An impairment loss is reversed only to the extent that the asset’s carrying amount does not exceed the carrying amount that would 
have been determined, net of depreciation or amortisation, if no impairment loss had been recognised.

Trade payables
Trade payables are initially recognised at fair value and then are stated at amortised cost.

Interest-bearing borrowings
Interest-bearing borrowings are recognised initially at fair value less attributable transaction costs. Subsequent to initial recognition, 
interest-bearing borrowings are stated at amortised cost with any difference between cost and redemption value being recognised in 
the income statement over the period of the borrowings on an effective interest basis.

Borrowing costs
Borrowing costs are capitalised where the Group constructs qualifying assets. All other borrowing costs are written off to the income 
statement as incurred.

Borrowing costs are charged to the income statement using the effective interest rate method.

Provisions
Provisions are recognised when the Group has a present legal or constructive obligation as a result of past events, it is probable that an 
outflow of resources will be required to settle the obligation and the amount can be reliably estimated. Provisions are made for 
property dilapidations for the estimated costs of the repairs over the period of the tenancy where a legal obligation exists.

Contingent Liability
Contingent liabilities are not recognised but are disclosed when the Group has a possible obligation as a result of past events and 
whose existence will be confirmed only by uncertain future events not wholly within the Group’s control, or when the Group has a 
present obligation as a result of past events but either it is not probable that an outflow of resources will be required to settle the 
obligation or the amount of the obligation cannot be measured reliably.

Headlam Group plc Annual Report and Accounts 2020

133

Employee benefits
The Company and the Group operate both defined benefit and defined contribution plans, the assets of which are held in 
independent trustee-administered funds. The pension cost is assessed in accordance with the advice of a qualified actuary.

Defined contribution plans
Obligations for contributions to defined contribution pension plans are recognised as an expense in the income statement 
as incurred.

Defined benefit plans
The Group’s net obligation in respect of defined benefit pension plans is calculated by estimating the amount of future benefit that 
employees have earned in return for their service in the current and prior periods. That benefit is discounted to determine its present 
value, and the fair value of any plan assets is deducted. The liability discount rate is the yield at the Statement of Financial Position date 
using AA rated corporate bonds that have maturity dates approximating to the terms of the Group’s obligations. The calculation is 
performed by a qualified actuary using the projected unit credit method.

When the benefits of a plan are improved, the portion of the increased benefit relating to past service by employees is recognised as 
an expense in the income statement immediately.

To the extent that any benefits vest immediately, the expense is recognised directly in the income statement.

The net interest cost is calculated by applying the discount rate to the net balance of the defined benefit obligation and the fair value 
of plan assets. The cost is included in finance expenses in the income statement.

All actuarial gains and losses that arise in calculating the Group’s obligation in respect of a scheme are recognised immediately in 
reserves and reported in the statement of comprehensive income.

Where the calculation results in a benefit to the Group, the asset recognised is limited to the present value of any future refunds from 
the plan or reductions in future contributions to the plan.

The Group operates a UK defined benefit pension plan and a defined benefit plan in Switzerland. In the UK, there is no contractual 
agreement or stated Group policy for allocating the net defined benefit liability between the participating subsidiaries and as such the 
full deficit is recognised by the Company, which is the sponsoring employer.

The participating subsidiary companies have recognised a cost equal to contributions payable for the period as advised by a 
professionally qualified actuary.

Share-based payment transactions
The Company and Group operate various equity-settled share option schemes under the approved and unapproved executive 
schemes and savings-related schemes.

For executive share option schemes, the option price may not be less than the mid-market value of the Group’s shares at the time 
when the options were granted or the nominal value.

Further details of the share plans are given in the Remuneration Report on pages 82 to 104.

The fair value of options granted is recognised as an employee expense with a corresponding increase in equity over the period that 
the employees unconditionally become entitled to the award. The fair value is measured at grant date and spread over the period 
during which the employees become unconditionally entitled to the options. The fair value of the options granted is measured using 
an option valuation model, taking into account the terms and conditions upon which the options were granted. The amount 
recognised as an expense is adjusted to reflect the actual number of share options that vest except where forfeiture is due only to 
market conditions such as share prices not achieving the threshold for vesting.

When options are granted to employees of subsidiaries of the Company, the fair value of options granted is recognised as an 
employee expense in the financial statements of the subsidiary undertaking together with the capital contribution received. In the 
financial statements of the Company, the options granted are recognised as an investment in subsidiary undertakings with a 
corresponding increase in equity.

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
i
a

l

S
t
a
t
e
m
e
n
t
s

 
 
134

Headlam Group plc Annual Report and Accounts 2020

Notes to the Financial Statements continued

1 Presentation of the Financial Statements and Accounting Policies continued
Repurchase of share capital
When share capital recognised as equity is repurchased, the amount of the consideration paid, net of any tax effects, is recognised as 
a deduction from equity. Repurchased shares are classified as treasury shares and are presented as a deduction from total equity. 
When treasury shares are sold or reissued subsequently, the amount received is recognised as an increase in equity, and the resulting 
surplus or deficit on the transaction is transferred to or from retained earnings.

Own shares held by Employee Benefit Trust
Transactions of the Group sponsored Employee Benefit Trust are included in the Group financial statements. In particular, the Trust’s 
purchases of shares in the Company are debited directly to equity.

Revenue
Revenue from the sale of floorcoverings is measured at the fair value of the consideration and excludes intra-group sales and value 
added and similar taxes. The primary performance obligation is the transfer of goods to the customer. Revenue from the sale of 
floorcoverings is recognised when control of the goods is transferred to the customer (which is typically the point at which goods are 
received by the customer), at an amount that reflects the consideration to which an entity expects to be entitled in exchange for 
those goods. Provisions for returns, discounts and other allowances are reflected in revenue at the point of recognition.

Supplier arrangements
Rebates received from suppliers comprise volume related rebates on the purchase of inventories. Volume related rebates are accrued 
as units are purchased based on the percentage rebate applicable to the forecast total purchases over the rebate period, where it is 
probable the rebates will be received and the amounts can be estimated reliably. Rebates relating to inventories purchased but still 
held at the balance sheet date are deducted from the carrying value so that the cost of inventories is recorded net of applicable 
rebates. Rebates received for the financial year are deducted from cost of sales. Rebates recoverable at the end of the financial year 
are accrued within other debtors.

Government Grants
The Group recognises government grants in accordance with IAS 20. These grants are received by the Group in the UK in the form of 
furlough payments made by the Government under the Coronavirus Job Retention Scheme (‘JRS’). The grants received by the Group 
are recognised in the income statement on a systematic basis over the periods in which the entity recognises as expenses the related 
costs for which the grants are intended to compensate. The grants are applied against the cost incurred and it is the Group’s 
accounting policy choice that they are shown net within the income statement. Furlough income included under this JRS and included 
within the income statement at 31 December 2020 amounted to £10.5 million. An additional amount of £0.5 million was received by 
the Group’s French subsidiary under a similar scheme by the French government.

In addition to the JRS scheme two loans were received by the Group’s French subsidiary for a total of €2 million repayable by 
September 2021. The loans are from the French government and are interest free.

No other government grants were applied for or received during the year ended 31 December 2020 (31 December 2019: £nil).

Lease payments
Following the adoption of IFRS 16 from 1 January 2019, leases are recognised as a right-of-use asset and a corresponding liability at 
the date at which the leased asset is available for use by the group.

fixed payments, less any lease incentives receivable

Assets and liabilities arising from a lease are initially measured on a present value basis. Lease liabilities for the group include the net 
present value of the following payments:
• 
•  variable lease payment that are based on an index or a rate, initially measured using the index or rate as at the commencement date
•  amounts expected to be payable by the group under residual value guarantees
• 
•  payments of penalties for terminating the lease, if the lease term reflects the group exercising that option.

the exercise price of a purchase option if the group is reasonably certain to exercise that option, and

Lease payments to be made under reasonably certain extension options are also included in the measurement of the liability.

The lease payments are discounted using the interest rate implicit in the lease, or the lessee’s incremental borrowing rate if that rate 
cannot be readily determined.

Headlam Group plc Annual Report and Accounts 2020

135

Lease payments are allocated between principal and finance cost. The finance cost is charged to the profit or loss over the lease 
period so as to produce a constant periodic rate of interest on the remaining balance of the liability for each period.

Payments associated with short-term leases of equipment and leases of low-value assets, i.e assets of £3,000 or less, are recognised 
on a straight-line basis as an expense in the income statement. Short-term leases are leases with a lease term of 12 months or less. 
Low-value assets comprise mainly of IT equipment, for example; printers and photocopiers.

Net financing costs
Net financing costs comprise interest payable, interest on lease liabilities, interest receivable on funds invested, foreign exchange 
gains and losses, and gains and losses on hedging instruments as outlined in the accounting policy relating to derivative financial 
instruments and hedging described above.

Interest income and interest payable is recognised in the income statement as it accrues, using the effective interest method.

The Group determines the net interest expense on the net defined benefit liability for the period by applying the discount rate used to 
measure the defined benefit obligation at the beginning of the annual period to the then net defined benefit liability, taking into 
account any changes in the net defined benefit liability during the period as a result of contributions and benefit payments.

Interest paid and interest received are classified as operating cash flows in the cash flow statement.

Dividends
Paid
Interim and final dividends are recognised when they are paid or when approved by the members in a general meeting. Final dividends 
proposed by the Board and unpaid at the end of the year are not recognised in the financial statements. Nominal dividends declared 
but unpaid at the end of the year are not recognised in the financial statements.

Received
The Company receives dividends from its UK and Continental European subsidiaries. Dividends are recognised in the financial 
statements when they have been received by the Company.

Taxation
Income tax comprises current and deferred tax. Tax is recognised in the income statement except to the extent that it relates to items 
recognised directly in equity, in which case it is recognised in equity.

Current tax is the expected tax payable on the taxable income for the year, using tax rates enacted or substantively enacted at the 
Statement of Financial Position date, and any adjustment to tax payable in respect of previous years.

Deferred tax is provided on temporary differences between the carrying amounts of assets and liabilities for financial reporting 
purposes and the amounts used for taxation purposes. Deferred tax is not recognised for the following temporary differences: the 
initial recognition of assets or liabilities in a transaction that is not a business combination and that affects neither accounting nor 
taxable profit; and differences relating to investments in subsidiaries to the extent that it is probable that they will not reverse in the 
foreseeable future. In addition, deferred tax is not recognised for taxable temporary differences arising on the initial recognition 
of goodwill.

The amount of deferred tax provided is based on the expected manner of realisation or settlement of the carrying amount of assets 
and liabilities, using tax rates enacted or substantively enacted at the Statement of Financial Position date.

A deferred tax asset is recognised only to the extent that it is probable that future taxable profits will be available against which the 
asset can be utilised.

Non-underlying items
In order to illustrate the underlying trading performance of the Group, presentation has been made of performance measures 
excluding those items which it is considered would distort the comparability of the Group’s results. These non-underlying items are 
defined as those items that, by virtue of their nature, size or expected frequency, warrant separate additional disclosure in the financial 
statements in order to fully understand the underlying performance of the Group.

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
i
a

l

S
t
a
t
e
m
e
n
t
s

 
 
136

Headlam Group plc Annual Report and Accounts 2020

Notes to the Financial Statements continued

2 Segment reporting
As at 31 December 2020, the Group had 63 operating segments in the UK and four operating segments in Continental Europe. Each 
segment represents an individual trading operation, and each operation is wholly aligned to the sales, marketing, supply and 
distribution of floorcovering products. The operating results of each operation are regularly reviewed by the Chief Operating Decision 
Maker, which is deemed to be the Chief Executive. Discrete financial information is available for each segment and used by the Chief 
Executive to assess performance and decide on resource allocation.

The operating segments have been aggregated to the extent that they have similar economic characteristics. The key economic 
indicators considered by management in assessing whether operating segments have similar economic characteristics are the 
products supplied, the type and class of customer, method of sale and distribution and the regulatory environment in which 
they operate.

As each operating segment is a trading operation wholly aligned to the sales, marketing, supply and distribution of floorcovering 
products, management considers all segments have similar economic characteristics except for the regulatory environment in which 
they operate, which is determined by the country in which the operating segment resides.

The Group’s internal management structure and financial reporting systems differentiate the operating segments on the basis of the 
differing economic characteristics in the UK and Continental Europe and accordingly present these as two separate reportable 
segments. This distinction is embedded in the construction of operating reports reviewed by the Chief Executive, the Board and the 
executive management team and forms the basis for the presentation of operating segment information given below.

Revenue
External revenues

Reportable segment underlying operating profit

Reportable segment assets
Reportable segment liabilities

UK

2020
£M

Continental Europe

Total

2019
£M

2020
£M

2019
£M

2020
£M

2019
£M

504.7

15.5

296.5
(200.9)

610.2

41.3

329.1
(205.5)

104.5

109.0

609.2

2.1

47.8
(31.3)

3.5

47.2
(29.1)

17.6

344.3
(232.2)

719.2

44.8

376.3
(234.6)

During the year there were no inter-segment revenues for the reportable segments (2019: £nil).

Reconciliations of reportable segment profit, assets and liabilities and other material items:

Profit for the year
Total underlying operating profit for reportable segments
Non-underlying items
Unallocated income/(expense)

Operating (loss)/profit
Finance income
Finance expense

(Loss)/profit before taxation
Taxation

(Loss)/profit for the year

2020
£M

2019
£M

17.6
(32.9)
0.3

(15.0)
0.8
(2.9)

(17.1)
(3.2)

(20.3)

44.8
(3.9)
(2.6)

38.3
0.8
(3.9)

35.2
(6.6)

28.6

Headlam Group plc Annual Report and Accounts 2020

137

Assets
Total assets for reportable segments
Unallocated assets:
 Properties, plant and equipment
 Right of use assets
 Deferred tax assets
 Non-current assets classified as held for sale
 Cash and cash equivalents

Total assets

Liabilities
Total liabilities for reportable segments
Unallocated liabilities:
 Lease liabilities
 Employee benefits
 Income tax payable
 Deferred tax liabilities

Total liabilities

2020
£M

2019
£M

344.3

376.3

105.4
0.7
–
0.4
16.6

467.4

102.1
0.6
0.7
–
17.5

497.2

(232.2)

(234.6)

(0.8)
(5.5)
(0.2)
(8.7)

(0.6)
(4.3)
(5.0)
(7.6)

(247.4)

(252.1)

Other material items 2020
Capital expenditure
Impairment of goodwill
Depreciation
Depreciation of right of use assets
Non-underlying items (excluding finance expenses and impairments)

Other material items 2019
Capital expenditure
Impairment of goodwill*
Depreciation
Depreciation of right of use assets
Non-underlying items (excluding finance expenses and impairments)

*  Prior year figures updated to reflect correct allocation between segments.

Continental
Europe
£M

UK
£M

Reportable
segment 
total
£M

Unallocated
£M

Consolidated
total
£M

9.1
23.4
2.8
14.0
4.8

2.0
2.1
2.2
13.1
1.7

0.7
4.6
0.7
2.1
0.1

0.8
–
0.7
2.0
0.1

9.8
28.0
3.5
16.1
4.9

2.8
2.1
2.9
15.1
1.8

5.6
–
2.7
0.1
–

15.5
–
2.4
0.1
–

15.4
28.0
6.2
16.2
4.9

18.3
2.1
5.3
15.2
1.8

In the UK the Group’s freehold properties are held within Headlam Group plc and a rent is charged to the operating segments for the 
period of use. Therefore, the operating reports reviewed by the Chief Executive show all the UK properties as unallocated and the 
operating segments report a segment result that includes a property rent. This is reflected in the above disclosure.

Each segment is a continuing operation.

The Chief Executive, the Board and the senior executive management team have access to information that provides details on 
revenue by principal product group for the two reportable segments, as set out in the following table:

Revenue by principal product group and geographic origin is summarised below:

Revenue
Residential
Commercial

UK

2020
£M

354.3
150.4

504.7

2019
£M

397.0
213.2

610.2

Continental Europe

Total

2020
£M

61.0
43.5

2019
£M

61.0
48.0

104.5

109.0

2020
£M

2019
£M

415.3
193.9

609.2

458.0
261.2

719.2

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
i
a

l

S
t
a
t
e
m
e
n
t
s

 
 
138

Headlam Group plc Annual Report and Accounts 2020

Notes to the Financial Statements continued

3 Profit before tax
The following are included in profit before tax:

Depreciation on property, plant and equipment
Depreciation of right of use assets
Amortisation and impairment of intangible assets
Loss/(profit) on sale of property, plant and equipment

Non-underlying items of £33.0 million (2019: £4.3 million) relate to the following: 

Impairment of goodwill (note 12)
Amortisation of acquired intangibles
Acquisitions related fees
Movements in deferred and contingent consideration
Finance costs on deferred and contingent consideration
Business restructuring
GMP Equalisation

The related tax on these costs is £0.7 million (2019: £0.3 million).

Auditor’s remuneration:

Audit of these financial statements
Amounts received by the Auditor and their associates in respect of:
 Audit of financial statements of subsidiaries of the Company

2020
£M

6.2
16.2
29.6
0.1

2020
£M

28.0
1.6
0.7
(0.1)
0.1
2.4
0.3

33.0

2020
£M

0.2

0.3

0.5

2019
£M

5.3
15.2
3.6
(0.1)

2019
£M

2.1
1.4
0.7
(0.3)
0.4
–
–

4.3

2019
£M

0.1

0.3

0.4

4 Staff numbers and costs
The average number of people employed, including Executive Directors, during the year, analysed by category, was as follows:

By sector:
 Floorcoverings
 Central operations

By function:
 Sales and distribution
 Administration

Number of employees

Group

Company

2020

2019

2020

2019

2,446
20

2,466

2,239
227

2,466

2,555
20

2,575

2,352
223

2,575

–
20

20

–
20

20

–
20

20

–
20

20

Headlam Group plc Annual Report and Accounts 2020

139

The aggregate payroll costs were as follows:

Wages and salaries*
Equity settled share-based payment (income)/expense (note 24)
Social security costs*
Pension costs (note 23)*

Group

Company

2020
£M

71.3
(0.1)
8.7
4.8

84.7

2019
£M

87.2
0.8
11.1
4.3

103.4

2020
£M

2.2
(0.5)
(0.1)
0.1

1.7

2019
£M

3.2
0.1
0.6
0.1

4.0

*  Wages and salaries, social security costs and pension costs for the year ended 31 December 2020, include an amount of £10.1 million, £0.7 million and £0.2 million respectively for 

funds received under governmental job retention schemes in the UK and France (Company £0.1 million in total). 

5 Emoluments of key management personnel
Executive and Non-Executive Directors are considered to be the key management personnel of the Group.

Short-term employee benefits
Equity settled share-based payment expense

2020
£M

1.2
0.2

1.4

2019
£M

1.8
0.3

2.1

Short-term employee benefits comprise salary and benefits earned during the year and bonuses awarded for the year. Further details 
on Directors’ remuneration, share options and long-term incentive schemes are disclosed in the Remuneration Report on pages 82  
to 104.

6 Finance income and expense

Interest income:
 Bank interest
 Other

Finance income

Interest expense:
 Bank loans, overdrafts and other financial expenses
 Interest on lease liability
 Net interest on defined benefit plan obligations (note 23)
 Finance costs on deferred and contingent consideration
 Other

Finance expenses

2020
£M

0.6
0.2

0.8

(0.7)
(1.6)
(0.1)
(0.1)
(0.4)

(2.9)

2019
£M

0.8
–

0.8

(1.4)
(1.7)
(0.1)
(0.4)
(0.3)

(3.9)

Finance costs on deferred and contingent consideration are reported within non-underlying items (see note 3).

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
i
a

l

S
t
a
t
e
m
e
n
t
s

 
 
140

Headlam Group plc Annual Report and Accounts 2020

Notes to the Financial Statements continued

7 Taxation
Recognised in the income statement

Current tax expense:
 Current year
 Adjustments for prior years

Deferred tax expense:
 Origination and reversal of temporary differences

 Effect of change in UK tax rates

 Adjustments for prior years

Total tax in income statement

Tax relating to items credited/(charged) to equity
Current tax on:
 Income and expenses recognised directly in equity
 Translation reserve

Deferred tax on:
 Share options
 Income and expenses recognised directly in equity
Deferred tax on other comprehensive income:
 Defined benefit plans

Total tax reported directly in reserves

2020
£M

2.7
(0.9)

1.8

0.1
0.9
0.4

1.4

3.2

2020
£M

–
–

–

0.2
–

(0.1)

0.1

0.1

2019
£M

7.9
(0.7)

7.2

(0.7)
–
0.1

(0.6)

6.6

2019
£M

(0.1)
0.1

–

(0.3)
–

0.2

–

(0.1)

Factors that may affect future current and total tax charges
The UK headline corporation tax rate for the year was 19.0% (2019: 19.0%). The 2016 Finance Bill enacted provisions to reduce the 
main rate of UK corporation tax to 17.0% from 1 April 2020. However, in the March 2020 Budget it was announced that the reduction in 
the UK rate to 17.0% would not occur and the Corporation Tax Rate would be held at 19.0%. The closing deferred tax balance in 
respect of UK entities has therefore been calculated at 19.0% (2019: 17.0%).

In addition, an increase in the Dutch corporation tax rate to 25.0% (2019: 20.5%) was enacted in December 2020 which has also been 
taken into account in the calculation of the related deferred tax balance.

Headlam Group plc Annual Report and Accounts 2020

141

Reconciliation of effective tax rate

Profit before tax
Tax using the UK corporation tax rate
Effect of change in UK tax rate
Effect of change in overseas tax rate
Recognition of tax losses
Non-deductible expenses/non-taxable income
Non-deductible non-underlying costs
Effect of tax rates in foreign jurisdictions
Impact of losses not recognised
Adjustments in respect of prior years

Total tax in income statement

Add back tax on non-underlying items

Total tax charge excluding non-underlying items

Profit before non-underlying items

Adjusted effective tax rate excluding non-underlying items

2020

%

19.0
(5.3)
–
–
(2.9)
(31.0)
0.1
(1.7)
2.9

(18.7)

£M

(17.1)
(3.2)
0.9
–
–
0.5
5.3
(0.1)
0.3
(0.5)

3.2

0.7

3.9

15.9

24.5%

2019

%

19.0
–
0.1
(1.6)
1.9
1.1
(0.2)
–
(1.5)

18.8

£M

35.2
6.7
–
0.1
(0.6)
0.7
0.4
(0.1)
–
(0.6)

6.6

0.3

6.9

39.5

17.4%

8 Current tax liabilities
The Group’s current tax liability of £0.2 million (2019: £5.0 million) represents the amount of income tax payable in respect of current 
and prior year periods which exceed any amounts recoverable. The Company’s current tax liability of £0.8 million (2019: £1.3 million) 
represents the amount of income tax payable in respect of current and prior year periods which exceed any amounts recoverable.

At 31 December 2020, the Group held a current provision of £0.7 million (2019: £1.0 million) in respect of uncertain tax provisions. 
Liabilities relating to these open and judgmental matters are based on an assessment as to whether additional taxes will be due, after 
taking into account external advice where appropriate. The Group expects this uncertain tax provision to decrease in the next 
12 months.

9 Earnings per share

Earnings
Earnings for underlying basic and underlying diluted earnings per share

(Loss)/earnings for basic and diluted earnings per share

Number of shares
Weighted average number of ordinary shares for the purposes of basic earnings per share

Effect of diluted potential ordinary shares:
 Weighted average number of ordinary shares at 31 December
 Dilutive effect of share options

2020
£M

12.0

(20.3)

2020

2019
£M

32.6

28.6

2019

84,228,880

83,971,792

84,228,880
543,732

83,971,792
536,952

Weighted average number of ordinary shares for the purposes of diluted earnings per share

84,772,612

84,508,744

(Loss)/earnings per share
Basic
Diluted*
Underlying basic
Underlying diluted

(24.2)p
(24.2)p
14.3p
14.2p

34.0p
33.8p
38.8p
38.6p

* 

For the year ended 31 December 2020, diluted earnings/(loss) per share are reported the same as basic earnings/(loss) per share, as a result of the earnings being negative so the 
impact of them is anti-dilutive.

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
i
a

l

S
t
a
t
e
m
e
n
t
s

 
 
142

Headlam Group plc Annual Report and Accounts 2020

Notes to the Financial Statements continued

9 Earnings per share continued
At 31 December 2020, the Company held 1,211,073 shares (2019:1,260,396) in relation to treasury stock and shares held in trust for 
satisfying options and awards under employee share schemes. These shares have been disclosed in the treasury reserve and are 
excluded from the calculation of earnings per share.

10 Property, plant and equipment
Group property, plant and equipment

Cost
Balance at 1 January 2019
Additions
Disposals
Reclassification
Effect of movements in foreign exchange

Balance at 31 December 2019

Balance at 1 January 2020
Acquisitions
Additions
Disposals
Transfer to use
Transfer to assets held for sale
Effect of movements in foreign exchange

Balance at 31 December 2020

Depreciation and impairment
Balance at 1 January 2019
Depreciation charge for the year
Disposals
Effect of movements in foreign exchange

Balance at 31 December 2019

Balance at 1 January 2020
Depreciation charge for the year
Disposals
Transfer to assets held for sale
Effect of movements in foreign exchange

Balance at 31 December 2020

Net book value
At 1 January 2019
At 31 December 2019 and 1 January 2020

At 31 December 2020

Land and
buildings
£M

Plant and
equipment
£M

Under
construction
£M

121.4
0.2
(1.0)
(0.1)
(0.5)

120.0

120.0
–
0.3
(0.1)
19.5
(0.8)
0.9

139.8

30.4
2.4
(1.0)
(0.3)

31.5

31.5
2.7
(0.1)
(0.4)
0.5

34.2

91.0
88.5

105.6

40.3
2.6
(3.7)
0.1
(0.4)

38.9

38.9
0.2
9.5
(4.2)
–
–
0.5

44.9

29.8
2.9
(3.6)
(0.3)

28.8

28.8
3.5
(4.0)
–
0.3

28.6

10.5
10.1

16.3

0.5
15.5
–
–
–

16.0

16.0
–
4.5
–
(19.5)
–
–

1.0

–
–
–
–

–

–
–
–
–
–

–

0.5
16.0

1.0

Total
£M

162.2
18.3
(4.7)
–
(0.9)

174.9

174.9
0.2
14.3
(4.3)
–
(0.8)
1.4

185.7

60.2
5.3
(4.6)
(0.6)

60.3

60.3
6.2
(4.1)
(0.4)
0.8

62.8

102.0
114.6

122.9

At 31 December 2020, the cost less accumulated depreciation of long leasehold property held by the Group and shown within land 
and buildings above was £6.9 million (2019: £7.1 million).

Headlam Group plc Annual Report and Accounts 2020

143

Company investment properties and plant and equipment

Cost
Balance at 1 January 2019
Additions

Balance at 31 December 2019

Balance at 1 January 2020
Additions
Transfer to use
Transfer to assets held for sale

Balance at 31 December 2020

Depreciation
Balance at 1 January 2019
Depreciation charge for the year

Balance at 31 December 2019

Balance at 1 January 2020
Depreciation charge for the year
Transfer to assets held for sale

Balance at 31 December 2020

Net book value
At 1 January 2019
At 31 December 2019 and 1 January 2020

At 31 December 2020

Investment
properties
£M

Under
construction
£M

Note

18

18

103.6
–

103.6

103.6
–
19.5
(0.8)

122.3

21.9
1.7

23.6

23.6
1.8
(0.4)

25.0

81.7
80.0

97.3

0.5
15.5

16.0

16.0
4.5
(19.5)
–

1.0

–
–

–

–
–
–

–

0.5
16.0

1.0

The Company obtains a valuation triennially, and this is always by an external valuer. Investment properties were last valued by an 
independent professional valuer on 9 January 2020. This valuation of the investment properties, not including those under 
construction at 31 December 2019 and 31 December 2020 was £101.4 million, however the Company has chosen to hold them 
at cost. 

11 Right of use assets

Recognised on transition to IFRS 16
Additions 
Contract modifications
Depreciation

Net book value at 31 December 2019

Net book value at 1 January 2020
Additions 
Contract modifications
Depreciation
Effect of movements in foreign exchange

Net book value at 31 December 2020

Group

Non-
property
£M

30.9
7.6
0.2
(10.7)

28.0

28.0
13.9
0.5
(11.6)
–

30.8

Properties
£M

18.7
1.4
0.3
(4.5)

15.9

15.9
0.1
(0.2)
(4.6)
0.1

11.3

Company

Total
£M

Properties
£M

49.6
9.0
0.5
(15.2)

43.9

43.9
14.0
0.3
(16.2)
0.1

42.1

0.6
–
–
–

0.6

0.6
0.1
–
–
–

0.7

The right-of-use assets are shown as non-current assets in the balance sheet. The non-property right-of-use assets relate mainly to 
commercial and motor vehicles.

An analysis of the related lease liabilities is set out in Note 20 ‘Lease liabilities’ and Note 26 ‘Financial instruments’.

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
i
a

l

S
t
a
t
e
m
e
n
t
s

 
 
144

Headlam Group plc Annual Report and Accounts 2020

Notes to the Financial Statements continued

12 Intangible assets 

Group

Cost
Balance at 1 January 2019
Addition

Balance at 31 December 2019

Balance at 1 January 2020
Addition

Balance at 31 December 2020

Impairment and Amortisation
Balance at 1 January 2019
Impairment/amortisation charge for the year

Balance at 31 December 2019

Balance at 1 January 2020
Impairment/amortisation charge for the year

Balance at 31 December 2020

Net book value
At 31 December 2019 and 1 January 2020

At 31 December 2020

Goodwill
£M

Order book
£M

Customer
relationships
£M

Brand
names
£M

Non-
compete
£M

Supply 
agreements
£M

Software 
development
£M

41.4
0.3

41.7

41.7
0.4

42.1

3.2
2.1

5.3

5.3
28.0

33.3

36.4

8.8

6.5
–

6.5

6.5
–

6.5

6.4
0.1

6.5

6.5
–

6.5

–

–

6.8
0.2

7.0

7.0
0.4

7.4

0.7
0.8

1.5

1.5
0.9

2.4

5.5

5.0

6.9
0.4

7.3

7.3
0.3

7.6

0.4
0.6

1.0

1.0
0.7

1.7

6.3

5.9

0.1
–

0.1

0.1
–

0.1

–
–

–

–
–

–

–
0.2

0.2

0.2
–

0.2

–
–

–

–
–

–

0.1

0.1

0.2

0.2

–
–

–

–
1.1

1.1

–
–

–

–
–

–

–

1.1

Total
£M

61.7
1.1

62.8

62.8
2.2

65.0

10.7
3.6

14.3

14.3
29.6

43.9

48.5

21.1

Cumulative impairment losses recognised in relation to goodwill is £33.3 million (2019: £5.3 million).

Company

Cost
Balance at 1 January 2020
Addition
Balance at 31 December 2020

Net book value at 31 December 2020

Software development
£M

–
1.1
1.1

1.1

Impairment tests for cash-generating units containing goodwill (‘CGU’)
Goodwill is attributed to the businesses identified below for the purpose of testing impairment. These businesses are the lowest level 
at which goodwill is monitored and represent operating segments.

The aggregate carrying amounts of goodwill allocated to each CGU are as follows:

Joseph, Hamilton & Seaton
Crucial Trading
Belcolor AG
Domus Group of Companies Limited
Mitchell Carpets Limited
McMillan Flooring
CECO (Flooring) Limited
Dersimo BV
Ashmount Flooring Supplies Limited
Rackhams Limited
Telenzo
Other

Reported
segment

UK
UK
Continental Europe
UK
UK
UK
UK
Continental Europe
UK
UK
UK
UK

2020
£M

4.4
1.4
–
–
–
0.1
1.2
–
0.4
–
0.3
1.0

8.8

2019
£M

4.4
1.4
3.3
20.9
0.3
0.1
2.2
1.3
0.4
0.4
0.3
1.4

36.4

Headlam Group plc Annual Report and Accounts 2020

145

Impairment
Each year, or whenever events or a change in the economic environment or performance indicates a risk of impairment, the Group 
reviews the value of goodwill balances allocated to its cash-generating units.

An impairment test is a comparison of the carrying value of the assets of a business or CGU to their recoverable amount. The 
recoverable amount represents the higher of the CGU’s fair value less the cost to sell and value in use. Where the recoverable amount 
is less than the carrying value, an impairment results. 

During the year ended 31 December 2020, all goodwill was tested for impairment, which resulted in an impairment charge on goodwill 
attributable to the Domus Group of Companies Limited CGU (“Domus”) of £20.9 million (2019: £2.1 million), Belcolor AG £3.3 million, 
Dersimo BV £1.3 million, CECO (Flooring) Ltd £1.0 million, Rackhams Ltd £0.4 million, Mitchell Carpets £0.3 million, Supertex Ltd of 
£0.4 million and other £0.4 million.

£20.9 million of the total £28.0 million goodwill impairment is in relation to Domus, and represents a full write-down of the remaining 
residual goodwill following its acquisition in 2017. Domus’s reliance on larger scale projects with long-lead times, predominately in the 
London area, causes its financial performance to be highly sensitive to prolonged recessionary market backdrops which result in 
delays and cancellations to projects, and means the recovery cycle can take longer.

Value in use was determined by discounting the future cash flows generated from the continuing use of the CGU on a basis consistent 
with 2019, and applying the following key assumptions.

Key assumptions
Cash flows were projected based on actual operating results, the approved 2021 business plan and management’s assessment of 
planned performance in the period to 2025. For the purpose of impairment testing the cash flows were assumed to grow into 
perpetuity at a rate of 2.0% beyond 2025.

The main assumptions within the operating cash flows used for 2021 include the achievement of future sales volumes and prices for 
all key product lines, control of purchase prices, achievement of budgeted operating costs and no significant adverse foreign 
exchange rate movements. These assumptions have been reviewed in light of the current economic environment.

The Directors have estimated the discount rate by reference to an industry average weighted average cost of capital. This has been 
adjusted to include an appropriate risk factor to reflect current economic circumstances and the risk profile of the CGUs. A pre-tax 
weighted average cost of capital of 11.7% (2019: 10.5%) has been used for impairment testing for the UK, Netherlands 12.0% (2019: 
11.5%) and Switzerland 10.3% (2019: 11.5%) to reflect the differing risk profiles of these segments. 

The CGUs in the UK, excluding Domus have similar characteristics and risk profiles, and therefore a single discount rate has been 
applied to each UK CGU. The CGUs in Continental Europe operate under a different regulatory environment and this is therefore 
reflected in the risk factor used to determine the discount rates in the UK and Continental Europe. Domus has different 
characteristics to the rest of the CGUs in the UK and therefore a pre-tax discount rate of 12.6% (2019: 11.4%) has been deemed 
more appropriate.

Sensitivity analysis
The Group has applied sensitivities to assess whether any reasonable possible changes in these key assumptions could cause a 
further impairment that would be material to these Consolidated Financial Statements. The sensitivity analysis proved there was no 
risk of material misstatement with the exception of the four CGUs below for which there was limited headroom.

The Directors performed sensitivity analysis on the estimated recoverable amounts focusing on a reasonably possible change in the 
key assumptions within the first five years of:
(i)  sales growth in the cash flow forecasts
(ii)  gross margin and 
(iii) the pre-tax discount rate used to convert the cash flow forecasts to present values. 

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
i
a

l

S
t
a
t
e
m
e
n
t
s

 
 
146

Headlam Group plc Annual Report and Accounts 2020

Notes to the Financial Statements continued

12 Intangible assets – group continued
Sensitivity analysis continued
The table below shows the sensitivities for certain CGU’s that show a small amount of headroom using the key assumptions. The 
sensitivities show what affect would happen to the headroom in each of the three scenarios:

Domus Group of Companies Ltd
Belcolor AG
CECO (Flooring) Ltd
Dersimo BV

* Following the impairments already incurred to date.

13 Investments in subsidiary undertakings
Summary information on investments in subsidiary undertakings is as follows:

Cost
Balance at 1 January 2019
Share options granted to employees of subsidiary undertakings

Balance at 31 December 2019

Balance at 1 January 2020
Share options granted to employees of subsidiary undertakings

Balance at 31 December 2020

Impairment
Balance at 1 January 2020

Impairment charge for the year

Balance at 31 December 2020

Carrying value
At 1 January 2019

At 31 December 2019

At 31 December 2020

Reduction in headroom

Original* 
headroom
£M

Sales growth 
decrease 1%
£M

Gross margin 
decrease 1%
£M

Discount rate 
increase 1%
£M

2.0
–
–
(0.2)

(2.7) 
(3.8)
(0.4)
(0.9)

(1.9)
(3.4)
(0.4)
(1.1)

(1.0) 
(0.7)
(0.2)
(0.2)

£M

121.4
0.6

122.0

122.0
0.4

122.4

–

(16.6)

(16.6)

121.4

122.0

105.8

A full list of the Group’s subsidiaries is listed on page 173. During the year ended 31 December 2020, an impairment in the Company’s 
investment in Domus Group of Companies Ltd was recognised of £16.6 million.

14 Deferred tax assets and liabilities
Group
Recognised deferred tax assets and liabilities
Deferred tax assets and liabilities are attributable to the following:

Property, plant and equipment
Intangible assets
Leases
Employee benefits
Tax losses
Other items

Tax assets/(liabilities)
Set-off of tax

Assets

Liabilities

Net

2020
£M

–
–
–
1.2
–
–

1.2
(1.2)

–

2019
£M

–
–
–
1.3
0.3
–

1.6
(0.9)

0.7

2020
£M

(7.2)
(2.5)
(0.1)
–
–
(0.1)

(9.9)
1.2

(8.7)

2019
£M

(6.0)
(2.3)
–
–
–
(0.2)

(8.5)
0.9

(7.6)

2020
£M

(7.2)
(2.5)
(0.1)
1.2
–
(0.1)

(8.7)
–

(8.7)

2019
£M

(6.0)
(2.3)
–
1.3
0.3
(0.2)

(6.9)
–

(6.9)

Headlam Group plc Annual Report and Accounts 2020

147

Movement in deferred tax during the year

Property, plant and equipment
Intangible assets
Leases
Employee benefits
Tax losses
Other items

Movement in deferred tax during the prior year

Property, plant and equipment
Intangible assets
Employee benefits
Tax losses
Other items

Company
Recognised deferred tax assets and liabilities
Deferred tax assets and liabilities are attributable to the following:

Property, plant and equipment
Employee benefits

Tax assets/(liabilities)
Set-off of tax

Movement in deferred tax during the year

Property, plant and equipment
Employee benefits

Movement in deferred tax during the prior year

Property, plant and equipment
Employee benefits

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
i
a

l

S
t
a
t
e
m
e
n
t
s

1 January
2020
£M

Brought in on
acquisition
£M

Recognised 
in income
£M

Recognised
in equity
£M

31 December
2020
£M

(6.0)
(2.3)
–
1.3
0.3
(0.2)

(6.9)

–
(0.3)
–
–
–
–

(0.3)

(1.2)
0.1
(0.1)
–
(0.3)
0.1

(1.4)

–
–
–
(0.1)
–
–

(0.1)

(7.2)
(2.5)
(0.1)
1.2
–
(0.1)

(8.7)

1 January
2019
£M

Brought in on
acquisition
£M

Recognised in
income
£M

Recognised
in equity
£M

31 December
2019
£M

(6.1)
(2.4)
1.3
–
(0.3)

(7.5)

–
(0.1)
–
–
–

(0.1)

0.1
0.2
(0.1)
0.3
0.1

0.6

–
–
0.1
–
–

0.1

Assets

Liabilities

Net

2020
£M

–
0.6

0.6
(0.6)

–

2019
£M

–
0.8

0.8
(0.8)

–

2020
£M

(7.2)
–

(7.2)
0.6

(6.6)

2019
£M

(6.0)
–

(6.0)
0.8

(5.2)

2020
£M

(7.2)
0.6

(6.6)
–

(6.6)

(6.0)
(2.3)
1.3
0.3
(0.2)

(6.9)

2019
£M

(6.0)
0.8

(5.2)
–

(5.2)

1 January
2020
£M

Recognised
in income
£M

Recognised
in equity
£M

31 December
2020
£M

(6.0)
0.8

(5.2)

(1.2)
–

(1.2)

–
(0.2)

(0.2)

(7.2)
0.6

(6.6)

1 January
2019
£M

Recognised
in income
£M

Recognised
in equity
£M

31 December
2019
£M

(6.1)
0.6

(5.5)

0.1
–

0.1

–
0.2

0.2

(6.0)
0.8

(5.2)

 
 
148

Headlam Group plc Annual Report and Accounts 2020

Notes to the Financial Statements continued

14 Deferred tax assets and liabilities continued
Company continued
Unrecognised deferred tax assets and liabilities – Group and Company
At 31 December 2020, the Group and Company has unused capital losses of £10.8 million (2019: £11.2 million) available for offset 
against future chargeable gains. In addition, the Group has an unrecognised deferred tax asset in respect of tax losses in France of 
£1.8 million (2019 £1.2 million). The Directors have considered the probability that the deferred tax asset will be recoverable within the 
foreseeable future and concluded that no deferred tax asset should be recognised at this time. 

15 Inventories

Goods for resale

Balance as at 31 December

Cost of sales consists of the following:

Material cost
Processing cost

Group

2020
£M

2019
£M

118.5

132.4

Company

2020
£M

–

Group

Company

2020
£M

418.6
1.7

420.3

2019
£M

486.2
3.6

489.8

2020
£M

–
–

–

2019
£M

–

2019
£M

–
–

–

The cost of inventories within cost of sales stated above includes movements in the provision for obsolete inventory of £2.0 million 
release (2019: £0.1 million release).

16 Trade and other receivables

Trade receivables
Prepayments and accrued income
Other receivables
Amounts due from subsidiary undertakings

Group

Company

2020
£M

78.8
4.3
18.5
–

2019
£M

91.8
5.8
26.1
–

101.6

123.7

2020
£M

–
0.2
0.3
22.0

22.5

2019
£M

–
0.3
0.3
20.7

21.3

Other receivables include balances that fall due after more than 1 year of £nil (2019: included £0.1 million).

Amounts due from subsidiary undertakings are unsecured, interest bearing and are repayable on demand.

£6.5 million (2019: £1.5 million) was recognised as an impairment loss in the Consolidated Income Statement in respect of 
trade receivables.

The impairment loss is attributable to the reportable segments as follows:

UK
Continental Europe

Further details on the impairment of trade receivables is provided in note 26.

Group

Company

2020
£M

6.3
0.2

6.5

2019
£M

1.1
0.4

1.5

2020
£M

1.6
–

1.6

2019
£M

1.6
–

1.6

Headlam Group plc Annual Report and Accounts 2020

149

17 Cash and cash equivalents

Cash

Cash and cash equivalents per Statement of Financial Position

18 Non-current assets classified as held for sale

Assets classified as held for sale:
Property, plant and equipment

Group

Company

2020
£M

60.8

60.8

2019
£M

33.4

33.4

2020
£M

16.6

16.6

Group

Company

2020
£M

0.4

2019
£M

–

2020
£M

0.4

2019
£M

17.5

17.5

2019
£M

–

At 31 December 2020, the company held a freehold property in Hadleigh, UK that was being actively marketed for sale and was 
available for immediate disposal. This property was sold on 25 January 2021. This property is reported as non-current assets 
classified as held for sale and reported under unallocated in note 2 as it is primarily a group activity to hold and maintain the properties.

At 31 December 2020, the company held a freehold property in Bedford, UK that was not actively marketed for sale until January 2021, 
as a result this property is disclosed within Property, plant and equipment, note 10. 

19 Other interest-bearing loans and borrowings
This note provides information about the contractual terms of the Group’s and Company’s interest-bearing loans and borrowings.

On 5 August 2019, the Group completed a refinancing of its existing banking facilities to extend their term from 14 December 2021 
to 30 April 2023. The Group maintained its two agreements with Barclays Bank PLC and HSBC Bank Plc, but decreased the level of 
Sterling committed facilities from £72.5 million to £68.5 million and increased its euro committed facilities from €8.6 million to 
€9.6 million. The Group also has short term uncommitted facilities which continue at £25.0 million in the UK and £8.4 million in 
Continental Europe. These are renewable on an annual basis. The total banking facilities available to the Group at 31 December 2020 
were £110.3 million (2019: £109.7 million).

The Company announced in May 2020 that it had agreed revised covenant tests with its banks, Barclays Bank PLC and HSBC Bank Plc, 
for 30 June 2020 on the existing facilities which run to 30 April 2023.  In August 2020, the Company agreed further revised covenant 
tests for 31 December 2020, being i) positive annual underlying EBITDA; and ii) maximum net debt of £45.0 million as at 31 December 
2020, both of which were complied with. The original leverage and interest cover covenants are reverted to in 2021.

For more information about the Group’s and Company’s exposure to interest rate and foreign currency risk, see note 26.

Current liabilities
Bank overdraft
French Government loan
Interest-bearing loan

Non-current liabilities
Interest-bearing loans

Group

Company

2020
£M

–
1.8
0.2

2.0

7.2

7.2

2019
£M

–
–
0.2

0.2

6.2

6.2

2020
£M

2019
£M

–
–
–

–

–

–

–
–
–

–

–

–

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
i
a

l

S
t
a
t
e
m
e
n
t
s

 
 
150

Headlam Group plc Annual Report and Accounts 2020

Notes to the Financial Statements continued

19 Other interest-bearing loans and borrowings continued
During the year the Group’s French subsidiary, LMS SA, received two loans from the French government in response to COVID-19. 
The loans were for a total of €2 million, are interest free and are due for repayment in September 2021.

The interest-bearing loans relate to the euro committed facilities that have been drawn by the Group’s European subsidiaries. LMS SA 
has drawn £5.4 million and Headlam Holdings BV has drawn £2.0 million (2019: LMS SA £4.2 million and Headlam Holdings BV 
£2.2 million), £0.2 million of this is shown within current liabilities as it makes repayments each year.

The Group has undrawn borrowing facilities at 31 December 2020, which amounted to £102.8 million (2019: £103.2 million). The facility 
conditions for drawdown had been met during the period. The facility is unsecured and there is a cross guarantee in place between the 
Company and its UK, French and Dutch subsidiaries. There is a downstream guarantee from the Company in relation to its borrowing 
facility in the Netherlands and France. Covenant calculations have been prepared for the year ending 31 December 2020 and there 
were no breaches.

The undrawn borrowing facilities are as follows:

UK
Netherlands
France
Switzerland

Interest
rate
%

1.19
1.79
1.32
1.50

2020
£000

93.5
2.7
2.5
4.1

102.8

Interest
rate
%

1.80
1.93
1.30
1.50

2019
£000

93.5
2.4
3.4
3.9

103.2

The undrawn borrowing facilities consisted of £69.5 million committed and £33.3 million uncommitted facilities (2019: £70.2 million 
committed and £33.0 million uncommitted).

All the borrowing facilities above bear interest at floating rates. The Swiss facility may be drawn as an overdraft or fixed rate loan with 
different rates depending on the term and amount.

Changes in net funds

Cash at bank and in hand
Debt due within one year
Debt due after one year

Net funds excluding lease liabilities

Lease liabilities

Net (debt)/funds

20 Lease liabilities

Lease liabilities
Current
Non-current

At
1 January 2020
£M

Non-cash
items
£m

33.4
(0.2)
(6.2)

27.0

(44.6)

(17.6)

–
–
–

–

(14.3)

(14.3)

Group

2020
£M

12.5
30.8

43.3

Cash
 flows
£M

27.0
(1.8)
(0.6)

24.6

15.7

40.3

2019
£M

13.9
30.7

44.6

Foreign
exchange
movements
£M

At
31 December
2020
£M

0.4
–
(0.4)

–

(0.1)

(0.1)

Company

2020
£M

0.1
0.7

0.8

60.8
(2.0)
(7.2)

51.6

(43.3)

8.3

2019
£M

–
0.6

0.6

The lease liabilities are split on the balance sheet between current and non-current. 

The group leases various properties and commercial vehicles and cars. Rental contracts are typically made for fixed periods of 5 to 10 
years and 3 to 7 years respectively, but might have extension options. Lease terms are negotiated on an individual basis and contain a 
wide range of different terms and conditions. The lease agreements do not impose any covenants, but leased assets cannot be used 
as security for borrowing purposes.

Headlam Group plc Annual Report and Accounts 2020

151

Leases are recognised as a right-of-use assets (note 11) and a corresponding liability at the date at which the leased asset is available 
for use by the Group. Right of use assets are depreciated over the shorter of the asset’s useful life and the lease term on a straight-line 
basis. The finance cost is charged to profit or loss over the lease period so as to produce a constant periodic rate of interest on the 
remaining balance of the liability for each period, this being the amortised cost method.

fixed payments (including in-substance fixed payments), less any lease incentives receivable;

Assets and liabilities arising from a lease are initially measured on a present value basis. Lease liabilities include the net present value of 
the following lease payments:
• 
•  variable lease payment that are based on an index or a rate;
•  amounts expected to be payable by the lessee under residual value guarantees;
• 
•  payments of penalties for terminating the lease, if the lease term reflects the lessee exercising that option.

the exercise price of a purchase option if the lessee is reasonably certain to exercise that option; and

The lease payments are discounted using the Group’s incremental borrowing rate as it has been difficult to determine the interest 
rate implicit in the lease for existing leases. 

the amount of the initial measurement of lease liability;

Right-of-use assets are measured at cost comprising the following:
• 
•  any lease payments made at or before the commencement date less any lease incentives received;
•  any initial direct costs; and
• 

restoration costs.

Payments associated with short-term leases and leases of low-value assets are recognised on a straight-line basis as an expense in 
the income statement. Short-term leases are leases with a lease term of 12 months or less. Low-value assets comprise IT equipment 
and small items of office furniture.

Extension and termination options
Extension and termination options are included in a number of property and equipment leases across the group. These terms are 
used to maximise operational flexibility in terms of managing contracts. The majority of extension and termination options held, are 
exercisable only by the group and not by the respective lessor.

21 Trade and other payables

Current

Trade payables
Taxation and social security
Non-trade payables and accrued expenses
Amounts due to subsidiary undertakings
Derivative liabilities used for economic hedging:
 Other derivatives at fair value

Group

Company

2020
£M

129.7
23.5
25.1
–

0.1

178.4

2019
£M

140.9
15.1
25.6
–

0.3

181.9

2020
£M

0.6
2.6
2.7
30.0

–

35.9

2019
£M

3.8
0.6
5.5
30.3

0.1

40.3

Amounts due to subsidiary undertakings are unsecured, interest bearing and are repayable on demand.

The Group’s exposure to currency and liquidity risk related to trade and other payables is disclosed in note 26.

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
i
a

l

S
t
a
t
e
m
e
n
t
s

 
 
152

Headlam Group plc Annual Report and Accounts 2020

Notes to the Financial Statements continued

22 Provisions

Balance at 1 January
(Credited)/charged to the income statement:
Additional provisions
Release of provisions
Utilisation of provisions

Balance at 31 December

Property

2020
£M

2.3

0.1
(0.2)
(0.1)

2.1

2019
£M

2.2

0.1
–
–

2.3

The property provisions relate to property dilapidations. Dilapidation provisions are expected to be utilised between 1 and 159 years 
as the individual lease term comes to an end.

23 Employee benefits
During the year, the Group operated UK and Swiss defined benefit plans and defined contribution plans in the UK, France and 
the Netherlands.

UK defined benefit plan
The Headlam Group plc Staff Retirement Benefits Scheme (the “plan”) is the principal defined benefit plan operated by the company 
which provides pensions in retirement and death benefits to members. The majority of members are entitled to receive pensions 
from age 65, equal to either 1/50 or 1/60 of final salary for each year of service that the employee provided, depending on which 
section of the plan the member is part of. The plan closed to future accrual on 31 March 2020.

The plan is a registered scheme under UK legislation and is contracted out of the State Second Pension. The plan is legally separated 
from the company and assets are held independently of the company’s finances. The plan is subject to the scheme funding 
requirements outlined in UK legislation.

The company has a right to a refund of any surplus in the plan if the plan winds up, after payment of expenses, members benefits and 
any enhancements to the members’ benefits as the Trustee sees fit. In addition, if the assets of the plan exceed the estimate by the 
actuary of the cost of buying out the benefits of all beneficiaries with an insurance company, including the associated expenses, and 
the plan is not being wound up, then the company may request a payment of the excess funds. There have been no payments made 
to the company out of the plan’s assets over the year, and no additional liability has been recognised on the balance sheet.

The plan was established from 11 February 1983 under trust and is governed by the plan’s Trust Deed and Rules dated 26 March 2015. 
The Trustee of the plan comprises one employee representative and two employer representatives. The Trustee of the plan is 
required by law to act in the best interests of the plan participants. The Trustee is responsible for the operation and the governance of 
the plan, including making decisions regarding the plan’s funding and investment strategy in conjunction with the company.

On 31 March 2020, the plan closed to future accrual which would typically be treated as a curtailment event. Historically the future 
salary increase assumption used to calculate the Scheme’s IAS 19 liabilities has been set equal to the assumption for expected future 
RPI inflation (the rate of increase applied to pensions in deferment) and therefore there was no impact on the reported liabilities in 
respect of this event.

There have been no other curtailments or settlements made to the plan over 2020. There has been a past service cost in relation 
to the estimated impact of equalising GMPs of £0.3 million for members who have transferred out of the plan, treated as a 
non-underlying item.

The plan’s investment strategy is to invest broadly 70% in return seeking assets and 30% in matching assets, mainly government 
bonds. This strategy reflects the plan’s liability profile and the Trustee’s and company’s attitude to risk. The matching fund seeks to 
match the return achieved on the liabilities. The plan’s investments include interest rate and inflation hedging.

Headlam Group plc Annual Report and Accounts 2020

153

The plan holds a number of annuity policies which match a portion of the pensions in payment.

The plan is funded partly by contributions from members and partly by contributions from the company at rates advised by 
professionally qualified actuaries. The last scheme funding valuation of the plan was as at 31 March 2020 and revealed a funding 
shortfall of £11.1 million. 

The main annual rate assumptions used by the actuary were, increase of pensions in payment 2.45%, discount rate before retirement 
2.75%, discount rate after retirement 1.0% and inflation 2.45%. Assets were taken at their audited market value at the valuation date.

The deficit recovery plan was agreed between the Company and Trustee in February 2021.  Contributions will be c.£1.0 million per 
annum between April 2021 and March 2026. A mechanic has also been agreed whereby 1.5% of any amount distributed to 
shareholders in excess of £21.0 million per annum is paid to the Scheme.

In addition, the company is expected to meet the cost of administrative expenses and insurance premiums for the plan.

The liabilities of the plan are based on the current value of expected benefit payment cash flows to members of the plan over the next 
60 years or more. The average duration of the liabilities is approximately 18 years.

Swiss defined benefit plan
The plan provides occupational retirement, disability and survivors’ benefits. The members are entitled to receive pensions from age 
64 (female) or 65 (male), equal to the old age savings balance multiplied with a conversion rate of 6.8% for the mandatory part of the 
savings balance and 4.2% for the part beyond the mandatory part. The minimum interest rate on old age savings has legally 
been fixed.

The Company is affiliated to the Collective Foundation Sammelstiftung berufliche Vorsorge Swiss Life, Sammelstiftung mit 
Anlagerisiko. The pension plans remained unchanged. The plan is legally separated from the Company. The executive body of the 
collective foundation is the board of trustees, which is elected directly by the insured of the affiliated companies/occupational 
benefits funds and functions independently of Swiss Life. Its members include employer and employee representatives from a wide 
range of occupations and companies of different sizes. The collective foundation is reinsured for risk benefits with Swiss Life 
insurance company.

There have been no amendments, curtailments or settlements made to the plan during 2020.

The occupational benefits fund commission (OBC) defines the investment strategy; the affiliated occupational benefits fund itself 
bears the investment risk. The investments are managed with Credit Suisse.

The last scheme funding valuation of the plan was as at 31 December 2020 and revealed that the plan was overfunded. This 
overfunding is appropriate to Swiss legislation and cannot be considered in the context of IAS 19. According to Swiss rules there is no 
need to evaluate the scheme using assumptions for future changes of salary increase, benefit increase or inflation.

The last IAS 19 valuation at year-end 2020 revealed a funding deficit of £2.8 million (2019: £1.7 million). The Group is expected to pay 
£0.5 million for future service costs over the next accounting period.

The liabilities of the scheme are based on the current value of expected benefit payment cash flows to members of the Scheme over 
the next 50 years or more. The weighted average duration of the liabilities is 19.39 years.

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
i
a

l

S
t
a
t
e
m
e
n
t
s

 
 
154

Headlam Group plc Annual Report and Accounts 2020

Notes to the Financial Statements continued

23 Employee benefits continued
Defined benefit obligation
In the UK there is no contractual agreement or stated Group policy for allocating the net defined benefit liability between the 
participating subsidiaries and as such the full deficit is recognised by the Company, which is the sponsoring employer. The 
participating subsidiary companies have recognised a cost equal to contributions payable for the period as advised by a professionally 
qualified actuary. The Company recognises a cost equal to its contributions payable for the period net of amounts recharged in 
relation to the Group deficit to the participating subsidiary companies.

Present value of funded defined benefit obligations
Fair value of plan assets

Net obligations

Other long-term employee benefits

Total employee benefits

Analysed as:
Current liabilities
Non-current liabilities

Total employee benefits

Movements in present value of defined benefit obligation

At 1 January
Current service cost
Past service cost
Interest cost
Net remeasurement losses/(gains) – financial
Net remeasurement losses/(gains) – demographic
Net remeasurement (gains)/losses – experience
Benefits paid
Contributions by members
Effect of movements in foreign exchange

At 31 December

Movements in fair value of plan assets

At 1 January
Interest income on plan assets
Return on assets, excluding interest income
Contributions by employer:
 Future service contributions
Contributions by members
Benefits paid
Effect of movements in foreign exchange

At 31 December

Group

2020
£M

(134.9)
129.7

(5.2)

(0.3)

(5.5)

–
(5.5)

(5.5)

2019
£M

(129.5)
125.5

(4.0)

(0.3)

(4.3)

–
(4.3)

(4.3)

Company

2020
£M

(119.7)
117.4

(2.3)

–

(2.3)

–
(2.3)

(2.3)

Group

Company

2020
£M

129.5
1.3
0.3
2.3
10.7
0.6
(1.8)
(9.1)
0.3
0.8

134.9

2019
£M

125.1
1.6
(0.8)
3.1
10.9
(5.8)
(0.3)
(4.4)
0.4
(0.3)

129.5

2020
£M

116.7
0.3
0.3
2.2
10.3
0.6
(1.5)
(9.3)
0.1
–

119.7

Group

Company

2020
£M

125.6
2.2
9.2

0.8
0.3
(9.1)
0.7

2019
£M

119.5
3.0
5.7

1.5
0.4
(4.4)
(0.2)

2020
£M

114.5
2.2
9.6

0.3
0.1
(9.3)
–

2019
£M

(116.7)
114.5

(2.2)

–

(2.2)

–
(2.2)

(2.2)

2019
£M

111.6
1.0
–
3.0
10.1
(5.8)
0.1
(3.4)
0.1
–

116.7

2019
£M

109.0
2.9
4.8

1.1
0.1
(3.4)
–

129.7

125.5

117.4

114.5

Headlam Group plc Annual Report and Accounts 2020

155

The fair value of the plan assets were as follows:

Equities
Government debt
Corporate bonds
Annuities
Hedge funds
Other

Group

Company

2020
£M

50.1
36.5
17.5
3.2
4.9
17.5

2019
£M

50.1
27.2
25.0
1.3
3.9
18.0

2020
£M

45.9
36.5
13.4
1.5
4.9
15.2

2019
£M

47.1
27.2
20.6
1.4
3.9
14.3

129.7

125.5

117.4

114.5

Expense recognised in the income statement relating to defined benefit obligation

Service cost
Net interest on the net defined benefit liability (note 6)

Total

Group

2020
£M

1.6
0.1

1.7

2019
£M

0.8
0.1

0.9

Service costs, including past service costs and net interest are charged to Administration expenses and Net finance costs respectively. 

Remeasurement of the net defined benefit liability in the Statement of Comprehensive Income:

Return on assets, excluding interest income
Net remeasurement – financial
Net remeasurement – demographic
Net remeasurement – experience

Group

2020
£M

(9.2)
10.7
0.6
(1.8)

0.3

2019
£M

(5.7)
10.9
(5.8)
(0.3)

(0.9)

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
i
a

l

S
t
a
t
e
m
e
n
t
s

 
 
156

Headlam Group plc Annual Report and Accounts 2020

Notes to the Financial Statements continued

23 Employee benefits continued
Expense recognised in the income statement relating to defined benefit obligation continued
Principal actuarial assumptions are as follows:

Discount rate

Future salary increases

Future pension increases

Inflation rate

Mortality table 
assumptions:

UK pre-retirement

UK post-retirement – 
future  pensioners

UK post-retirement – 
current pensioners

UK

2020
%

1.4

3.0

3.0

3.0

2019
%

2.0

3.1

3.1

3.1

Swiss

2020
%

0.2

2.0

–

2.0

2019
%

0.3

2.0

–

2.0

AC00 (Ultimate) table

AC00 (Ultimate) table

–

–

97%(M)/103%(F) of the S3PA tables 
with future improvements from 
2013 in-line with the CMI _2019 
projections model with the initial 
addition to mortality 
improvements parameter of 0.5% 
and a long-term rate of 
improvement of 1.5% per annum.

97%(M)/103%(F) of the S3PA tables 
with future improvements from 
2013 in-line with the CMI _2019 
projections model with the initial 
addition to mortality 
improvements parameter of 0.5% 
and a long-term rate of 
improvement of 1.5% per annum.

96%(M)/98%(F) of the S2PA tables with 
future improvements from 2007 
in-line with the CMI _2018 projections 
model with the initial addition to 
mortality improvements parameter 
of 0.2% and a long-term rate of 
improvement of 1.5% per annum.

96%(M)/98%(F) of the S2PA tables with 
future improvements from 2007 
in-line with the CMI _2018 projections 
model with the initial addition to 
mortality improvements parameter 
of 0.2% and a long-term rate of 
improvement of 1.5% per annum.

Swiss scheme

–

– BVG 2015

BVG 2015

The mortality assumption implies the expected future lifetime from age 65 is as follows:

Non-pensioner male
Pensioner male
Non-pensioner female
Pensioner female

Group

Company

2020
Years

24.3
22.7
26.2
24.5

2019
Years

24.2
22.5
26.1
24.2

2020
Years

24.3
22.7
26.2
24.5

2019
Years

24.2
22.5
26.1
24.2

Company
The principal actuarial assumptions for the Company are the same as those disclosed for the UK above.

Sensitivity analysis
The tables below for the UK and Swiss defined benefit plans show the impact on the defined benefit obligation of changing each of 
the most significant assumptions in isolation.

Headlam Group plc Annual Report and Accounts 2020

157

UK defined benefit plan

Effect in £M

Discount rate
Rate of inflation (RPI)*
Salary increases
Assumed life expectancy

Change in assumption

Increase

Decrease

Increase

Decrease

Impact on scheme liabilities 2020

Impact on scheme liabilities 2019

0.25% movement
0.25% movement
0.25% movement
One-year movement

(5.3)
4.6
N/a
5.8

5.6
(4.7)
N/a
(5.8)

(5.3)
4.8
1.1
5.5

5.7
(4.7)
(1.1)
(5.5)

*  With corresponding changes to the salary and pension increase assumptions.

The figures in the table as at 31 December 2020 have been calculated using the same valuation method that was used to calculate the 
UK defined benefit obligation at the same date. The figures in the table as at 31 December 2019 have been calculated by applying the 
same percentage increase or decrease as at 31 December 2020.

Extrapolation of the sensitivity analysis beyond the ranges shown may not be appropriate.

Swiss defined benefit plan

Effect in £M

Discount rate
Rate of inflation (RPI)*
Salary increases
Assumed life expectancy

Change in assumption

Increase

Decrease

Increase

Decrease

Impact on scheme liabilities 2020

Impact on scheme liabilities 2019

0.25% movement
0.25% movement
0.25% movement
One-year movement

(0.7)
0.6
0.1
0.2

0.8
N/a
(0.1)
(0.2)

(0.6)
0.5
0.1
0.2

0.7
N/a
(0.1)
(0.1)

*  With corresponding changes to the salary and pension increase assumptions.

The figures in the table as at 31 December 2020 have been calculated using the same valuation method that was used to calculate the 
Swiss defined benefit obligation at the same date. The figures in the table as at 31 December 2019 have been calculated by applying 
the same percentage increase or decrease as at 31 December 2020.

Extrapolation of the sensitivity analysis beyond the ranges shown may not be appropriate.

History of plans
The history of the plans for the current and prior periods is as follows:

Statement of Financial Position

Group

Present value of defined benefit obligation
Fair value of plan assets

Deficit

Company

Present value of defined benefit obligation
Fair value of plan assets

Deficit

2020
£M

(134.9)
129.7

(5.2)

2020
£M

(119.7)
117.4

(2.3)

2019
£M

(129.5)
125.5

(4.0)

2019
£M

(116.7)
114.5

(2.2)

2018
£M

(125.1)
119.6

(5.5)

2018
£M

(111.6)
109.0

(2.6)

2017
£M

(139.0)
126.7

(12.3)

2017
£M

(126.3)
116.6

(9.7)

2016
£M

(141.9)
119.3

(22.6)

2016
£M

(128.0)
109.7

(18.3)

The Group operated an employment indemnity scheme in connection with a foreign subsidiary undertaking to provide for lump sum 
cash payments due to employees retiring on their normal retirement date. The present value of the retirement indemnity obligation at 
31 December 2020 is £0.3 million (2019: £0.3 million). This is reported as other long-term employee benefits within the employee 
benefits disclosure.

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
i
a

l

S
t
a
t
e
m
e
n
t
s

 
 
158

Headlam Group plc Annual Report and Accounts 2020

Notes to the Financial Statements continued

23 Employee benefits continued
Total Group pension costs
Included within the total staff costs as disclosed in note 4 are costs relating to the Group’s defined contribution plans. The pension 
cost for the year represents contributions payable by the Group to the plans and amounted to £3.2 million (2019: £3.6 million). 
Contributions amounting to £0.3 million (2019: £0.2 million) in respect of the December 2020 payroll were paid in January 2021.

The total Group cost of operating the plans during the year was £4.5 million (2019: £4.3 million) and, at 31 December 2020, there was 
an amount of £0.3 million (2019: £0.4 million) owed to the plans, being employer and employee contributions due for December 2020, 
which was paid in January 2021.

24 Share-based payments
Group and Company
Executive Directors and executive management currently participate in executive share option schemes. The Group operates a 2008 
HMRC approved scheme and a 2008 unapproved scheme, the Headlam Group Performance Share Plan 2008 and the Headlam Group 
Co-Investment Plan 2008. Further details of these schemes and plans are given in the Remuneration Report on pages 82 to 104.

Additionally, the Group operates a savings-related share option scheme (‘Sharesave scheme’) which is open to employees subject to 
eligibility criteria determined by the Directors prior to each option grant. The most recent grant was on 5 October 2020 when 
employees with over one month’s service were invited to participate.

The terms and conditions of the grants are as follows, whereby all options are settled by physical delivery of shares:

Headlam Group plc Annual Report and Accounts 2020

159

Number of instruments

2020

–

2019

787

Vesting conditions

Contractual life
of options

Continuous service 01/07/19 – 01/01/20

91,662

135,157

Continuous service 01/07/20 – 01/01/21

21,860

21,860 If the real earnings per share growth 
is over 3% p.a. – 50% vesting, over 
6% – 100% vesting. TSR – if 
Company is ranked at median or 
above – 50%, upper quartile – 
100%

07/05/19 – 07/05/26

–

6,290

Continuous service 01/07/19 – 01/01/20

20,455

29,658

Continuous service 01/07/21 – 01/01/22

12,705

239,045

Awards will vest between 25% and 
100% for performance between 
‘threshold’ performance and 
‘maximum’ performance

06/07/20 – 06/07/27

47,855

75,913

Continuous service 01/07/20 – 01/01/21

10,034

15,612

Continuous service 01/07/22 – 01/01/23

328,596

328,596

Awards will vest between 25% and 
100% for performance between 
‘threshold’ performance and 
‘maximum’ performance

10/04/21 – 08/04/24

173,551

375,708

Continuous service 01/07/21 – 01/01/22

27,101

59,706

Continuous service 01/07/23 – 01/01/24

304,260

304,260

Awards will vest between 25% and 
100% for performance between 
‘threshold’ performance and 
‘maximum’ performance

11/04/22 – 09/04/25

230,148

415,721

Continuous service 01/07/22 – 01/01/23

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
i
a

l

S
t
a
t
e
m
e
n
t
s

552,318

–

–

Awards will vest between 25% and 
100% for performance between 
‘threshold’ performance and 
‘maximum’ performance

12/09/23 – 11/09/26

Continuous service 01/11/23 – 30/04/24

Grant date/employees entitled

Five-year Sharesave scheme granted 
to other employees 8 May 2014

Five-year Sharesave scheme granted 
to other employees 5 May 2015

Headlam Group Co-Investment Plan 
2008 granted to key management 
6 May 2016*

Three-year Sharesave scheme granted 
to other employees 4 May 2016

Five-year Sharesave scheme granted
 to other employees 4 May 2016

Headlam Group Performance Share Plan 
2008 granted to key management 
5 July 2017*

Three-year Sharesave scheme granted 
to other employees 3 May 2017

Five-year Sharesave scheme granted 
to other employees 3 May 2017

Headlam Group Performance Share Plan
2008 granted to key management 
9 April 2018*

Three-year Sharesave scheme granted 
to other employees 1 May 2018

Five-year Sharesave scheme granted 
to other employees 1 May 2018

Headlam Group Performance Share Plan
2008 granted to key management 
10 April 2019*

Three-year Sharesave scheme granted 
to other employees 3 May 2019

Headlam Group Performance Share Plan
2008 granted to key management 
11 September 2020*

Three-year Sharesave scheme granted 
to other employees 5 October 2020

1,311,935

Total share options

3,132,480

2,008,313

* 

Further details are provided on pages 82 to 104 of the Remuneration Report.

 
 
160

Headlam Group plc Annual Report and Accounts 2020

Notes to the Financial Statements continued

24 Share-based payments continued
Group and Company continued
The number and weighted average exercise prices of share options are as follows:

Outstanding at the beginning of the year
Exercised during the year
Granted during the year
Lapsed during the year
Cancelled during the year

Outstanding at the end of the year

Exercisable at the end of the year

Weighted
average
exercise
price (pence)
2020

221.4
349.3
160.1
67.3
365.0

165.9

316.2

Number
of options
2020

2,008,313
(19,899)
1,875,033
(280,528)
(450,439)

3,132,480

174,082

Weighted
average
exercise
price (pence)
2019

230.1
377.2
266.6
294.4
–

221.4

398.0

Number
of options
2019

1,870,735
(262,974)
764,273
(363,721)
–

2,008,313

28,937

The weighted average share price for options exercised during the year was 357.3p (2019: 474.3p).

The options outstanding at the year-end have an exercise price in the range of 0.0p to 499.0p and a weighted average contractual life 
of 1.94 years.

The fair value of services received in return for share options granted are measured by reference to the fair value of share options 
granted. In order to estimate the fair value of the services received the Company uses an appropriate option pricing model, either the 
Black–Scholes or the Monte Carlo option pricing model.

It is expected that the options will be exercised as soon as they reach maturity.

The expected volatility is based on historic volatility calculated over the weighted average remaining life of the share options.

Details of share options granted during 2020 are shown below:

2020

Number of options granted
Fair value at measurement date:
 No performance conditions
 Performance conditions
Share price at 31 December
Exercise price
Expected volatility
Option life
Dividend yield
Risk-free rate of interest

TSR 100%

Three-year
Performance
Share Plan
2008

Three-year
Sharesave
scheme

552,318

1,322,715

–
261.4p
360.0p
–
40.0%
three years
2.4% p.a.
(0.2)% p.a.

77.4p
–
360.0p
227.0p
40.0%
three years
2.8% p.a.
0.0% p.a.

Headlam Group plc Annual Report and Accounts 2020

161

Details of share options granted during 2019 are shown below:

2019

Number of options granted
Fair value at measurement date:
 No performance conditions
 Performance conditions
Share price at 31 December
Exercise price
Expected volatility
Option life
Dividend yield
Risk-free rate of interest

EPS 80% & TSR 20%

Three-year
Performance
Share Plan
2008

Three-year
Sharesave
scheme

304,260

460,013

–
383.8p
535.0p
–
58.0%
three years
5.2% p.a.
0.7% p.a.

156.9p
–
535.0p
359.0p
58.0%
three years
5.2% p.a.
0.8% p.a.

The total (income)/expenses recognised for the year arising from share-based payments are as follows:

Total (income)/expense recognised

25 Capital and reserves
Share capital

Number of shares
Authorised
In issue at 1 January and 31 December

Fully paid
In issue at 1 January 
Issued during the year

In issue at 31 December 

Allotted, called up and fully paid
Ordinary shares of 5p each

Shares classified in Shareholders’ funds

Group

Company

Subsidiaries

2020
£M

(0.1)

2019
£M

0.8

2020
£M

(0.5)

2019
£M

0.1

2020
£M

0.4

2019
£M

0.7

Ordinary shares

2020

2019

107,840,000

107,840,000

85,452,093
187,116

85,363,743
88,350

85,639,209

85,452,093

2020
£M

4.3

4.3

2019
£M

4.3

4.3

At 31 December 2020, the Company held 1,211,073 shares (2019: 1,260,396) in relation to treasury stock and shares held in trust for 
satisfying options and awards under employee share schemes. These shares have been disclosed in the treasury reserve. Dividends 
are not payable on these shares and they are excluded from the calculation of earnings per share. The shares held in treasury and trust 
represented 1.5% (2019: 1.5%) of the issued share capital as at 31 December 2020 with a nominal value of £0.1 million (2019: £0.1 million).

In the period from 1 January 2021 to 9 March 2021 no shares were purchased by the Company.

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
i
a

l

S
t
a
t
e
m
e
n
t
s

 
 
162

Headlam Group plc Annual Report and Accounts 2020

Notes to the Financial Statements continued

25 Capital and reserves continued
Ordinary shares
The holders of ordinary shares are entitled to receive dividends as declared from time to time and are entitled to one vote per share at 
meetings of the Company.

Dividends

Interim dividend for 2019 of 7.55p paid 2 January 2020
Interim dividend for 2018 of 7.55p paid 2 January 2019
Final dividend for 2018 of 17.45p paid 1 July 2019

2020
£M

6.3
–
–

6.3

2019
£M

–
6.3
14.6

20.9

The final proposed dividend for 2019 of 17.45p per share was suspended by the Board prior to being authorised by shareholders at the 
Annual General Meeting in May 2020 in order to preserve the strength of the statement of financial position due to the uncertainty 
surrounding COVID-19. The final proposed dividend for 2018 of 17.45p per share was authorised by shareholders at the Annual 
General Meeting on 24 May 2019 and paid on 1 July 2019.

The Board of Directors have declared a dividend of a nominal amount of 2.00p per share which will be paid on 28 May 2021.

The total value of dividends proposed or declared but not recognised at 31 December 2020 is £1.7 million (2019: £6.3 million).

Reserves
Other reserves
Other reserves as disclosed on the Statement of Financial Position comprise the capital redemption reserve, translation reserve, cash 
flow hedging reserve, treasury reserve and special reserve.

Capital redemption reserve
The capital redemption reserve represents the nominal value of shares repurchased and cancelled during 2007.

Translation reserve
The translation reserve comprises all foreign exchange differences arising from the translation of the financial statements of foreign 
subsidiaries.

Treasury reserve
The treasury reserve comprises the cost of the Company’s shares held by the Group.

Special reserve
The special reserve (merger reserve) arose on the issuance of shares in connection with acquisitions made by the Company. During 
2020, shares were issued as part of the deferred consideration of the acquisition of Domus Group of Companies Limited and £1.0 
million (2019: £0.5 million) was transferred to this reserve.

26 Financial instruments
The main financial risks arising in the normal course of the Group’s business are credit risk, liquidity risk, and market risks arising from 
interest rate risk and foreign currency risk. This note presents information about the Group’s exposure to each of the above risks, the 
Group’s objectives, policies and processes for measuring and managing risks and the Group’s management of capital. Further 
quantitative disclosures are included throughout these financial statements.

Headlam Group plc Annual Report and Accounts 2020

163

Credit risk and credit quality
Credit risk arises from cash and cash equivalents, contractual cash flows of debt investments carried at amortised cost, at fair value 
through other comprehensive income and at fair value through profit or loss, favourable derivative financial instruments and deposits 
with banks and financial institutions, as well as credit exposures to wholesale and retail customers, including outstanding receivables.

For Headlam Group plc credit risk is the risk of financial loss to the Group if a customer or counterparty to a financial instrument fails to 
meet its contractual obligations and arises principally from the Group’s trade receivables.

The maximum exposure to credit risk is represented by the carrying amount of each financial asset and, as at the Statement of 
Financial Position date, in the Directors’ opinion, there were no significant concentrations of credit risk likely to cause financial loss to 
the Group.

The Group has a credit policy in place and the exposure to credit risk is monitored on an ongoing basis. Credit evaluations are 
performed on all new customers requiring credit and these are frequently reviewed by management to limit exposure. Businesses 
must obtain central approval from Executive Directors or senior executive management for credit limits in excess of £10,000. The 
Group does not require collateral in respect of financial assets.

The credit control procedures described above, coupled with the diversified nature of the Group’s trade receivables, lead the 
Directors to believe that there is limited credit risk exposure and that the credit quality of these assets is robust.

Other receivables comprise amounts due to the Group which historically have been received within three months of the year-end. 
The Directors have considered the inherent risk profile of other receivables at the year-end and are of the view that this historical 
experience will prevail for the foreseeable future and accordingly consider the credit quality of these assets to be robust.

Cash and cash equivalents represent deposits with reputable financial institutions in the UK and Continental Europe and hence, the 
Directors consider the credit quality of cash and cash equivalents to be robust.

Impairment of financial assets
The Group has trade receivables for sales of inventory as financial assets that are subject to the expected credit loss model. While 
cash and cash equivalents are also subject to the impairment requirements of IFRS 9, the identified impairment loss was immaterial.

The carrying amount of financial assets at the Statement of Financial Position date was:

Trade and other receivables (note 16)
Cash and cash equivalents (note 17)

Group

Company

2020
£M

97.3
60.8

158.1

2019
£M

117.9
33.4

151.3

2020
£M

22.3
16.6

38.9

2019
£M

21.0
17.5

38.5

The fair values of the above financial assets at both 31 December 2020 and 2019, are deemed to approximate to carrying value due to 
the short-term maturity of the instruments.

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
i
a

l

S
t
a
t
e
m
e
n
t
s

 
 
164

Headlam Group plc Annual Report and Accounts 2020

Notes to the Financial Statements continued

26 Financial instruments continued
Impairment of financial assets continued
The ageing of trade receivables at the Statement of Financial Position date was:

Group

Not past due
Past due 0 – 30 days
Past due 31–120 days

2020

2019

Gross
£M

44.8
27.2
14.9

86.9

Impairment
£M

(0.1)
(0.3)
(7.7)

(8.1)

Gross
£M

90.3
1.9
2.2

94.4

Impairment
£M

(0.3)
(0.4)
(1.9)

(2.6)

All other receivables and derivative financial assets are not past due (2019: not past due).

The Company had trade receivables of £nil (2019 £nil).

The Group applies the IFRS 9 simplified approach to measuring expected credit losses which uses a lifetime expected loss allowance 
for all trade receivables.

The expected loss rates are based on the payment profiles of sales over a period of 48 months before 31 December 2020 or 1 January 
2020 respectively and the corresponding historical credit losses experienced within this period. The historical loss rates are adjusted 
to reflect current and forward-looking information on macroeconomic factors, including gross domestic product growth, affecting 
the ability of the customers to settle the receivables. 

To measure the expected credit losses, trade receivables have been grouped based on shared credit risk characteristics and ageing 
based on invoice date. The loss allowance provision as at 31 December 2020 is determined as follows;

Ageing based on invoice date

31 December 2020
Expected loss rate
Gross carrying amount – trade receivables (millions)
Loss allowance (millions)

Current 
< 30 days

0.3%
44.8
0.1

31 December 2019
Expected loss rate
Gross carrying amount – trade receivables (millions)
Loss allowance (millions)

30-60 days

60-90 days

1.1%
27.2
0.3

Not past
due

0.3%
90.3
0.3

43.8%
11.1
4.8

Past due
0-30 days

21.3%
1.9
0.4

Over 90 
days

76.9%
3.8
2.9

Past due
31-120 days

86.7%
2.2
1.9

Total

86.9
8.1

Total

94.4
2.6

The maximum exposure to credit risk for trade receivables at the Statement of Financial Position date by geographic region was:

UK
Continental Europe

Group

Company

2020
£M

67.8
11.0

78.8

2019
£M

80.2
11.6

91.8

2020
£M

–
–

–

2019
£M

–
–

–

During the year the Group’s impairment loss as a percentage of revenue amounted to 1.1% (2019: 0.20%).

Headlam Group plc Annual Report and Accounts 2020

165

The loss allowances for trade receivables as at 31 December reconcile to the opening loss allowances as follows:

Opening loss allowance at 1 January
Increase in loan loss allowance recognised in profit or loss during the year
Receivables written off during the year as uncollectible
Effect of movement in foreign exchange

Closing loss allowance at 31 December

Group Trade receivables

Company Trade receivables

2020
£M

2.6
6.5
(1.1)
0.1

8.1

2019
£M

3.0
1.4
(1.8)
–

2.6

2020
£M

–
–
–
–

–

2019
£M

–
–
–
–

–

Trade receivables are written off where there is no reasonable expectation of recovery. It is the group’s policy wherever possible to 
engage the debtor in a repayment plan to reduce the exposure to credit losses.

Impairment losses on trade receivables are presented as net impairment losses within operating profit. Subsequent recoveries of 
amounts previously written off are credited against the same line item.

The company has loss allowances against amounts due from subsidiary undertakings of £1.6 million (2019: £1.6 million).

Liquidity risk
Liquidity risk is the risk that the Group will not be able to meet its financial obligations as they fall due. The Group’s approach to 
managing liquidity is to ensure, as far as possible, that it will always have sufficient liquidity to meet its liabilities when due, with 
sufficient headroom to cope with abnormal market conditions. As at 31 December 2020, cash and cash equivalents covered the 
amounts of borrowings maturing in the next 12 months with a net positive liquidity of £58.8 million (2019: £33.2 million). Details of the 
total facilities that the Group has access to are given in note 19.

The following are the contractual maturities of financial liabilities:

31 December 2020
Group

Non-derivative financial liabilities
Unsecured bank loans
Trade and other payables
Lease liabilities

Derivative financial liabilities
Other derivatives

31 December 2019
Group

Non-derivative financial liabilities
Unsecured bank loans
Trade and other payables
Lease liabilities

Derivative financial liabilities
Other derivatives

Carrying
amount
£M

Contractual
cash flows
£M

9.2
154.8
43.3

0.1

207.4

Carrying
amount
£M

6.4
166.5
44.6

0.3

217.8

(9.5)
(154.8)
(43.3)

(0.1)

(207.7)

Contractual
cash flows
£M

(6.7)
(166.5)
(44.6)

(0.3)

(218.1)

1 year
or less
£M

(2.1)
(154.8)
(12.5)

(0.1)

(169.5)

1 year
or less
£M

(0.3)
(166.5)
(13.9)

(0.3)

(181.0)

1–2 
years
£M

(0.3)
–
(9.3)

–

(9.6)

2–5 
years
£M

(7.1)
–
(16.0)

–

(23.1)

1–2 years
£M

2–5 years
£M

(0.3)
–
(9.7)

–

(10.0)

(6.1)
–
(16.1)

–

(22.2)

5 years 
or more
£M

–
–
(5.5)

–

(5.5)

5 years 
or more
£M

–
–
(4.9)

–

(4.9)

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
i
a

l

S
t
a
t
e
m
e
n
t
s

 
 
166

Headlam Group plc Annual Report and Accounts 2020

Notes to the Financial Statements continued

26 Financial instruments continued
Liquidity risk continued

31 December 2020
Company

Non-derivative financial liabilities
Trade and other payables
Lease liabilities

Derivative financial liabilities
Other derivatives

31 December 2019
Company

Non-derivative financial liabilities
Trade and other payables
Lease liabilities

Derivative financial liabilities
Other derivatives

Carrying
amount
£M

Contractual
cash flows
£M

33.3
0.8

–

34.1

(33.3)
(0.8)

–

(34.1)

Carrying
amount
£M

Contractual
cash flows
£M

39.6
0.6

0.1

40.3

(39.6)
(0.6)

(0.1)

(40.3)

1 year
or less
£M

(33.3)
(0.1)

–

(33.4)

1 year
or less
£M

(39.6)
–

(0.1)

(39.7)

1–2 years
£M

2–5 years
£M

–
(0.1)

–

(0.1)

–
(0.1)

–

(0.1)

1–2 years
£M

2–5 years
£M

–
–

–

–

–
–

–

–

5 years 
or more
£M

–
(0.5)

–

(0.5)

5 years 
or more
£M

–
(0.6)

–

(0.6)

The value of the Group’s and Company’s financial liabilities as detailed above at 31 December 2020 and 2019 were not materially 
different to the carrying value. Fair values were calculated using market rates, where available. Where market values are not available, 
fair values have been estimated by discounting expected future cash flows using prevailing interest rate curves. Amounts 
denominated in foreign currencies are valued at the exchange rate prevailing at the Statement of Financial Position date.

The table below sets out the Group’s accounting classification of each class of financial assets and liabilities at 31 December 2020 
and 2019.

31 December 2020

Cash and cash equivalents
Borrowings due within one year
Borrowings due after one year
Trade payables
Non-trade payables
Leasing liabilities
Trade receivables
Other receivables
Provisions
Derivative liability

Fair value
through profit
or loss (FVPL)
£M

–
–
–
–
–
–
–
–
–
(0.1)

(0.1)

Amortised
cost
£M

60.8
(2.0)
(7.2)
(129.7)
(25.1)
(43.3)
78.8
18.5
(2.1)
–

(51.3)

Total
Carrying
Value
£M

60.8
(2.0)
(7.2)
(129.7)
(25.1)
(43.3)
78.8
18.5
(2.1)
(0.1)

(51.4)

Headlam Group plc Annual Report and Accounts 2020

167

Fair value
through profit
or loss (FVPL)
£M

–
–
–
–
–
–
–
–
–
(0.3)

(0.3)

Amortised
cost
£M

33.4
(0.2)
(6.2)
(140.9)
(25.6)
(44.6)
91.8
26.1
(2.3)
–

(68.5)

Total
Carrying
Value
£M

33.4
(0.2)
(6.2)
(140.9)
(25.6)
(44.6)
91.8
26.1
(2.3)
(0.3)

(68.8)

31 December 2019

Cash and cash equivalents
Borrowings due within one year
Borrowings due after one year
Trade payables
Non-trade payables
Leasing liabilities
Trade receivables
Other receivables
Provisions
Derivative liability

All derivative financial instruments not in a hedge relationship are measured at fair value through the profit or loss. The Group does not 
use derivatives for speculative purposes. All transactions in derivative financial instruments are undertaken to manage the risks 
arising from underlying business activities.

Interest rate risk
The Company and Group are exposed to interest rate fluctuations on their borrowings and cash deposits. Borrowings are principally 
held in sterling and euros at both fixed and floating rates. Deposits are in sterling, euros and Swiss francs at floating rates.

Floating rate borrowings are linked to the London Interbank Offered Rate and Euribor Over Night Index Average. The Group adopts 
a policy of reviewing its floating rate exposure to ensure that if interest rates rise the effect on the Group’s income statement 
is manageable.

At the reporting date the interest rate profile of the Group’s interest-bearing financial instruments was:

Variable rate instruments
Financial assets
Financial liabilities

Group carrying amount

Company carrying amount

2020
£M

60.8
(7.4)

53.4

2019
£M

33.4
(6.4)

27.0

2020
£M

16.6
–

16.6

2019
£M

17.5
–

17.5

Sensitivity analysis
A change of 100 basis points in the interest rates at the reporting date would have increased/(decreased) equity and profit or loss by 
the amounts shown below. This analysis assumes that all other variables, in particular foreign currency rates, remain constant. The 
analysis is performed on the same basis for 2019.

31 December 2020
Variable rate instruments

31 December 2019
Variable rate instruments

Group

Company

Profit or loss

Equity

Profit or loss

Equity

100bp
increase
£M

100bp
decrease
£M

100bp
increase
£M

100bp
decrease
£M

100bp
increase
£M

100bp
decrease
£M

100bp
increase
£M

100bp
decrease
£M

0.5

0.3

(0.5)

(0.3)

–

–

–

–

0.2

0.2

(0.2)

(0.2)

–

–

–

–

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
i
a

l

S
t
a
t
e
m
e
n
t
s

 
 
168

Headlam Group plc Annual Report and Accounts 2020

Notes to the Financial Statements continued

26 Financial instruments continued
Foreign currency risk
The Group and Company are exposed to movements in currency exchange rates arising from transaction currency cash flows and the 
translation of the results and net assets of overseas subsidiaries. The currencies giving rise to this risk are primarily the euro, Swiss 
franc and US dollar.

The Group and Company use forward exchange contracts to hedge their foreign currency transactional risk. A future foreign currency 
contract would be entered into where there was a known requirement for the currency due to planned imports that are not invoiced in 
the functional currency of the acquiring company. These forward exchange contracts would have a maturity of less than one year 
after the Statement of Financial Position date. The Group also enters into foreign currency contracts at spot rate where the amounts 
are not frequent or material. Gains and losses on currency contracts recognised as a liability at 31 December 2020 amounted to 
£0.1 million (2019: liability of £0.3 million).

Derivatives
The group has the following derivative financial instruments in the following line items in the balance sheet:

Current liabilities
Foreign currency forwards – cash flow hedges

Total current derivative financial instrument liabilities

Group

Company 

2020
£M

0.1

0.1

2019
£M

0.3

0.3

2020
£M

–

–

2019
£M

0.1

0.1

Derivatives are only used for economic hedging purposes and not as speculative investments.

The movements in respect of derivative financial instruments were as follows:

Opening balance 1 January 2020
Less: charge to profit or loss 

Closing balance 31 December 2020

Foreign currency 
forwards
£M

(0.3)
0.2

(0.1)

Hedge ineffectiveness
Hedge effectiveness is determined at the inception of the hedge relationship, and through periodic prospective effectiveness 
assessments to ensure that an economic relationship exists between the hedged item and hedging instrument. For hedges of foreign 
currency purchases, the Group enters into hedge relationships where the critical terms of the hedging instrument match exactly with 
the terms of the hedged item. The Group therefore performs a qualitative assessment of effectiveness. If changes in circumstances 
affect the terms of the hedged item such that the critical terms no longer match exactly with the critical terms of the hedging 
instrument, the Group uses the hypothetical derivative method to assess effectiveness. In hedges of foreign currency purchases, 
ineffectiveness may arise if the timing of the forecast transaction changes from what was originally estimated, or if there are changes 
in the credit risk of Headlam Group plc or the derivative counterparty. The Group now enters into forward rate agreements containing 
a delivery period in which the entity can drawdown the currency as they require it, subject to a final delivery date. This has enabled the 
Group to match the forward rate agreements to the hedged item with accuracy.

For the 12-month period to 31 December 2020, 11.8% (2019: 8.4%) of the Group’s underlying operating profit was derived from 
overseas subsidiaries and at 31 December 2020, 22.3% (2019: 20.0%) of the Group’s net operating assets related to overseas 
subsidiary operations. Hedge accounting, following the adoption of IFRS, has not been applied to these operations.

The Group and Company do not use derivatives other than as described above.

Headlam Group plc Annual Report and Accounts 2020

169

The exposure to foreign currency risk was as follows:

2020

Trade and other receivables
Cash and cash equivalents
Trade and other payables

2019

Trade and other receivables
Cash and cash equivalents
Trade and other payables

Euro
amount
£M

0.4
0.6
(3.5)

(2.5)

Euro
amount
£M

0.1
1.0
(3.1)

(2.0)

Group

Other
amount
£M

–
–
(0.8)

(0.8)

Group

Other
amount
£M

–
0.2
(1.1)

(0.9)

Euro
amount
£M

–
0.1
–

0.1

Euro
amount
£M

–
0.6
–

0.6

Company

Other
amount
£M

–
–
–

–

Company

Other
amount
£M

–
–
–

–

Total
£M

0.4
0.6
(4.3)

(3.3)

Total
£M

0.1
1.2
(4.2)

(2.9)

Total
£M

–
0.1
–

0.1

Total
£M

–
0.6
–

0.6

Sensitivity analysis
A 10% weakening of sterling against the following currencies at 31 December would have (decreased)/increased profit or loss by the 
amounts shown below; there is no equity effect. This analysis assumes that all other variables, in particular interest rates, remain 
constant. The analysis is performed on the same basis for 2019.

Euro

Other

Group

Company

2020
£M

(0.2)

(0.1)

2019
£M

(0.2)

(0.1)

2020
£M

–

–

2019
£M

0.1

–

A 10% strengthening of sterling against the above currencies at 31 December would have had the equal but opposite effect on the 
above currencies to the amounts shown above, on the basis that all other variables remain constant.

Fair values hierarchy
The financial instruments carried at fair value are categorized according to their valuation method. The different levels have been 
defined below:
•  Level 1: quoted prices (unadjusted) in active markets for identical assets or liabilities. 
•  Level 2: inputs other than quoted prices included within level 1 that are observable for the asset or liability, either directly, as prices 

or indirectly, derived from prices. 

•  Level 3: inputs for the asset or liability that are not based on observable market data (unobservable inputs). 

The group entered into some forward currency contracts, which were fair valued in accordance with level 2 for the year ended 
31 December 2020 (2019: level 2).

Fair values
The carrying amounts shown in the Statement of Financial Position for financial instruments are a reasonable approximation of 
fair value.

Trade receivables, trade payables and cash and cash equivalents
Fair values are assumed to approximate to cost due to the short-term maturity of the instrument.

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
i
a

l

S
t
a
t
e
m
e
n
t
s

 
 
170

Headlam Group plc Annual Report and Accounts 2020

Notes to the Financial Statements continued

26 Financial instruments continued
Borrowings, other financial assets and other financial liabilities
Where available, market values have been used to determine fair values. Where market values are not available, fair values have been 
estimated by discounting expected future cash flows using prevailing interest rate curves. Amounts denominated in foreign 
currencies are valued at the exchange rate prevailing at the Statement of Financial Position date.

Capital management
The Group views its finance capital resources as primarily comprising share capital, bank loans and operating cash flow.

The Board’s policy is to maintain a strong capital base so as to maintain investor, creditor and market confidence and to sustain future 
development of the business. The Board closely monitors its Shareholder base, dividend yield and earnings per share. In the 
medium-term the Group aims to maintain a dividend cover of 2.0 times. 

The Board encourages employees of the Group to hold the Company’s ordinary shares. The Group operates a number of employee 
share option schemes.

Certain of the Company’s subsidiaries are required to maintain issued share capital at levels to support capital adequacy requirements 
prevailing in the legislative environment in which they operate.

In order to maintain or adjust the capital structure, the Group may adjust the amount of dividends made payable to Shareholders, 
return capital to Shareholders, issue new shares or sell assets to reduce debt.

The Group has two main banking agreements with Barclays Bank PLC and HSBC Bank Plc which expire on 30 April 2023. Sterling 
committed facilities are £68.5 million and its euro committed facilities are €9.6 million. The Group also has short term uncommitted 
facilities which continue at £25 million in the UK and £8.4 million in Continental Europe. These are renewable on an annual basis. The 
total banking facilities available to the Group at 31 December 2020 were £110.3 million (2019: £109.7 million).

The uncommitted facility, coupled with cash generated from operations, is used to fund the Group’s ongoing working capital 
requirements. The committed facility is in place to support the Group’s strategic investment plans.

No changes were made to the objectives, policies or processes during the years ended 31 December 2020 and 31 December 2019.

27 Acquisitions
On 1 March 2020, a subsidiary company of Headlam Group plc entered into an agreement to acquire Supertex Furnishing Limited 
(‘Supertex’). Supertex operates from a warehouse and offices in Leyland, Lancashire, supplying domestic flooring (carpet, vinyl and 
accessories) to the retail flooring trade. Supertex distributes cut-length orders from stock throughout the North West on a next day 
delivery service. 

The acquisition enlarges Headlam’s residential sector activities in the North West, a competitive region of the UK. Supertex will 
continue to be operated under its own brand and operate from the Group’s existing premises in Stockport creating operating 
efficiencies, with a trade counter remaining in Leyland to service the local area.

The acquired business contributed revenue of £1.5 million and an operating loss of £0.4 million to the group for the year ended 
31 December 2020. Profitability for Supertex was effected by the COVID-19 pandemic and the lockdown of the branch during 2020.
If the acquisition had occurred on 1 January 2020, pro-forma revenue would have increased to £609.5 million and underlying operating 
profit would have decreased to £17.8 million for the year ended 31 December 2020.

Headlam Group plc Annual Report and Accounts 2020

171

Details of the acquisition are provisional and are shown below:

Acquiree’s provisional net assets at the acquisition date:
Intangible assets
Property, plant and equipment
Inventories
Trade and other receivables
Trade and other payables
Deferred tax

Debt

Net identifiable assets and liabilities

Goodwill on acquisition

Consideration

Satisfied by:
Cash
Deferred consideration

Analysis of cash flows:
On completion

Acquiree’s
book value
£M

Fair value
adjustments
£M

Acquisition
amounts
£M

–
0.2
0.4
0.4
(0.5)
(0.2)

(0.2)

0.1

0.7
–
–
–
–
(0.1)

–

0.6

0.4

0.7
0.2
0.4
0.4
(0.5)
(0.3)

(0.2)

0.7

0.4

1.1

1.0
0.1

1.1

1.0

Professional fees of £0.1 million were incurred in relation to acquisition activity and have been expensed to the income statement 
within administration expenses.

The book value of receivables given in the table above represents the gross contracted amounts receivable. At the acquisition date, 
the entire book value of receivables was expected to be collected.

Goodwill of £0.4 million arose on the Supertex acquisition. There were also intangible assets on acquisition of £0.7 million which were 
attributed to brand names and customer relationships. During the year £0.2 million of intangibles have been amortised to the income 
statement on this acquisition.

The residual goodwill reflected the significant benefit the acquisition would have on the Group by bringing further geographic 
coverage and providing an additional avenue for growth. Due to the emergence of the COVID-19 pandemic since the acquisition date, 
these benefits have been significantly impaired and following a review and sensitivity analysis the goodwill was impaired by the full 
amount of £0.4 million.

Prior year acquisitions
In the prior year the Group acquired all the trade and assets of Edel Telenzo Carpets Ltd. (‘Telenzo’). Telenzo is the UK distribution 
company for Edel Carpets, a modern carpet producer from Genemuiden, in the Netherlands.

The fair values of the assets and liabilities acquired have been reconsidered as part of the hindsight period, but no adjustment was 
considered necessary. 

Deferred and contingent consideration
The acquisition of Domus Group of Companies Limited was financed by initial cash consideration of £24.2 million paid on completion 
and satisfied from the Group’s existing cash and debt facilities; a deferred consideration of £3.3 million, payable in cash and Ordinary 
shares of 5 pence each in the capital of the Company (‘Ordinary Shares’), of which £1.6 million was payable on 7 December 2019 and 
£1.7 million was payable on 7 December 2020; and a further maximum contingent consideration of £2.7 million, payable in cash based 
on Domus achieving certain EBITDA targets over the three-year period ending 31 December 2020.

The deferred and contingent consideration were discounted back and reported at present value at the date of the acquisition. 
Management have written down the contingent consideration each year based on their assessment of the probability of it being paid. 
On 7 December 2020 there was no contingent consideration payable but deferred consideration of £1.7 million was paid.

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
i
a

l

S
t
a
t
e
m
e
n
t
s

 
 
172

Headlam Group plc Annual Report and Accounts 2020

Notes to the Financial Statements continued

28 Capital commitments
Group
As at 31 December 2020, the Group entered into commitments to purchase property, plant and equipment for £3.7 million (2019: 
£10.2 million) of which £1.8 million will be settled in the following financial year.

Company
At 31 December 2020, the Company had commitments to purchase property, plant and equipment of £2.7 million (2019: £4.2 million) 
of which £0.8 million will be settled in the following financial year.

29 Related parties
Group and Company
Identity of related parties
The Group has a related party relationship with its subsidiaries and with its Directors and executive officers.

Transactions with key management personnel
The Group annually re-evaluates its interpretation of key management personnel and considers that this relates to the Executive and 
Non-Executive Directors of the Group as identified on pages 50 and 51.

As at 31 December 2020, Directors of the Company and their immediate relatives controlled 0.8% of the total voting rights of the 
Company (2019: 0.8%).

Non-Executive Directors receive a fee for their services to the Board.

Other than as disclosed in the Remuneration Report, there were no other transactions with key management personnel in either 
the current or preceding year. The cost charged to administrative expenses relating to share plans of key personnel amounted to 
£0.2 million (2019: £0.3 million).

Company only
In addition to the transactions with key personnel, the Company has the following transactions:

Transactions with other Group companies

Amounts due from subsidiaries
Amounts due to subsidiaries

Highest
during
the year
£M

23.3
(30.0)

Balance at
31 December
2020
£M

22.0
(30.0)

Highest
during
the year
£M

24.6
(30.3)

Balance at
31 December
2019
£M

20.7
(30.3)

Transactions with Group companies typically comprise management, rent and interest charges during the period.

The disclosure of the year-end balance and the highest balance during the year is considered to provide a meaningful representation 
of transactions between the Company and its subsidiaries in the year. The highest balance is generally at the start or close of the 
financial year since this is the time when the Company levies its recharge of its operating expenses.

Related party transactions reported in the income statement

Rental income
Dividends received
Recharge of operating expenses
Interest income

For year
ended
31 December
2020
£M

For year
ended
31 December
2019
£M

8.9
10.7
2.4
0.3

8.9
29.7
2.9
0.3

Headlam Group plc Annual Report and Accounts 2020

173

30 Contingent liability
In November 2020, the Group provided evidence for an investigation by the Netherlands Authority for Consumers and Markets 
(‘ACM’) concerning possible anti-competitive behaviour in the industry. Whilst there is not currently a case raised against any company 
within the Group, it is possible that a case may be launched in the future. Should this happen and the ACM find a Group subsidiary to 
have breached Dutch competition law, a fine could be levied. The value of any such fine would be based on a number of factors, the 
majority of which are yet to be established at the present time. Given the early stage of the investigation and lack of direct case against 
a Group entity, the amount or timing of such fine is not practicable to be estimated.  

31 Subsequent events
Management have given due consideration to any events occurring in the period from the reporting date to the date these Financial 
Statements were authorised for issue and have concluded that there are no material adjusting or non-adjusting events to be disclosed 
in these Financial Statements with the exception of the following: 

In the UK budget on 3 March 2021 the Chancellor announced that the UK headline corporation tax rate would increase from 19% to 
25% from 1 April 2023. This is anticipated to be substantively enacted during 2021. As a result, the UK deferred tax balances will likely 
be restated to 25% in the 2021 group accounts, resulting in an increase in the net deferred tax liability of approximately £2.6m.

The impact of COVID-19 following the year end, and mitigating actions in place, are fully detailed in the Chief Executive’s Review on 
pages 16 to 21 and the Financial Review on pages 24 to 29.

32 Group subsidiaries

Company

HFD Limited
MCD Group Limited
CECO (Flooring) Limited
Domus Tiles Limited
Rackhams Limited (in liquidation)
Headlam BV
Dersimo BV
LMS SA
Belcolor AG
Headlam (European) Limited
Betu Holdings Limited
Headlam Holdings BV
Headlam SAS
Domus Group of Companies Limited
Tileco (2012) Bidco Limited (in liquidation)
Tileco Group (2007) Limited (in liquidation)
Tileco Group Limited (in liquidation)
Yourfloors Plc
Crossforge Limited
Headlam Group Employee Trust Company Limited
Headlam Group Pension Trustees Limited
NCT (International) Limited (Strike-off)
Mitchell Carpets Limited (in liquidation)
Tileco Limited (in liquidation)
Surface Tiles Limited (in liquidation)
Ashmount Flooring Supplies Limited
Supertex Limited

Type

Place of incorporation

Trading
Trading
Trading
Trading
Trading
Trading
Trading
Trading
Trading
Holding Company
Holding Company
Holding Company
Holding Company
Holding Company
Holding Company
Holding Company
Holding Company
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant
Dormant

Great Britain*
Great Britain*
Great Britain******
Great Britain*
Great Britain*
Netherlands**
Netherlands*****
France***
Switzerland****
Great Britain*
Great Britain******
Netherlands**
France***
Great Britain*
Great Britain*
Great Britain*
Great Britain*
Great Britain*
Great Britain*
Great Britain*
Great Britain*
Great Britain*
Great Britain*
Great Britain*
Great Britain*
Great Britain*
Great Britain*

The ordinary share capital of all of these subsidiaries are wholly owned and their principal activities are wholly aligned to the sales, 
marketing, supply and distribution of floorcovering and certain other ancillary products.

* 
** 
***  
**** 
***** 
****** 

Registered address for UK subsidiaries: PO Box 1, Gorsey Lane, Coleshill, Birmingham, B46 1LW, UK. 
Registered address for these Dutch subsidiaries: Bettinkhorst 4, 7207 BP Zutphen, the Netherlands. 
Registered address for French subsidiaries: 7/14 Rue Du Fosse Blanc, 92230, Gennevilliers, France. 
Registered address for Swiss subsidiaries: Zücherstrasse 493, 9015 St. Gallen, Switzerland. 
Registered address for this Dutch subsidiary: Noordzee 12, 3144 DB, Maassluis, the Netherlands. 
Registered address for these UK subsidiaries: Unit 5 Carryduff Business Park, Comber Road Carryduff, Belfast, County Down, BT8 8AN.

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

G
o
v
e
r
n
a
n
c
e

i

F
n
a
n
c
i
a

l

S
t
a
t
e
m
e
n
t
s

 
 
 
 
174

Headlam Group plc Annual Report and Accounts 2020

Financial Record

Trading results
Revenue
Gross profit
Overheads
Underlying profit before net financing costs
Net financing costs
Underlying profit on ordinary activities before tax
Taxation
Underlying profit on ordinary activities after taxation
Profit before tax
Shareholder value
(Loss)/earnings per share
Underlying (loss)/earnings per share
Paid interim and final dividend per share
Paid special dividend per share
Proposed dividend per share***
Declared dividend per share
Net assets
Non-current assets
Property, plant and equipment
Right of use assets**
Intangible assets
Deferred tax assets

Current assets
Inventories
Trade and other receivables
Cash and cash equivalents

Non-current assets classified as held for sale

Total assets
Current liabilities
Bank overdraft
Other interest-bearing loans and borrowings
Lease liabilities**
Trade and other payables
Employee benefits
Income tax payable

Non-current liabilities
Other interest-bearing loans and borrowings
Lease liabilities**
Trade and other payables
Provisions
Deferred tax liabilities
Employee benefits

Total liabilities
Net assets

2020
£M

609.2
188.9
(171.0)
17.9
(2.0)
15.9
(3.9)
12.0
(17.1)

(24.2)p
(24.2)p
7.55p
–
–
2.00p

122.9
42.1
21.1
–
186.1

118.5
101.6
60.8
280.9
0.4
281.3
467.4

–
(2.0)
(12.5)
(178.4)
–
(0.2)
(193.1)

(7.2)
(30.8)
–
(2.1)
(8.7)
(5.5)
(54.3)
(247.4)
220.0

2019
£M

719.2
229.4
(187.2)
42.2
(2.7)
39.5
(6.9)
32.6
35.2

34.0p
38.8p
25.0p
–
7.55p
–

114.5
43.9
48.5
0.7
207.6

132.5
123.7
33.4
289.6
–
289.6
497.2

–
(0.2)
(13.9)
(181.9)
–
(5.0)
(201.0)

(6.2)
(30.7)
–
(2.3)
(7.6)
(4.3)
(51.1)
(252.1)
245.1

2018
£M

708.4
229.1
(184.8)
44.3
(0.9)
43.4
(7.8)
35.6
40.4

40.0p
42.5p
24.8p
–
25.0p
–

102.1
–
50.9
0.5
153.5

132.7
119.0
44.0
295.7
–
295.7
449.2

(0.2)
(0.2)
–
(181.3)
–
(6.8)
(188.5)

(6.8)
–
(2.6)
(2.2)
(8.1)
(5.9)
(25.6)
(214.1)
235.1

Restated*
2017
£M

Restated*
2016
£M

692.5
218.1
(174.3)
43.8
(0.7)
43.1
(8.0)
35.1
40.7

39.1p
41.7p
22.55p
8.00p
24.8p
–

101.6
–
44.7
0.6
146.9

131.6
128.0
42.0
301.6
–
301.6
448.5

–
(0.2)
–
(190.3)
(2.2)
(6.4)
(199.1)

(6.5)
–
(4.9)
(2.0)
(6.9)
(10.5)
(30.8)
(229.9)
218.6

677.7
210.2
(169.1)
41.1
(1.0)
40.1
(7.6)
32.5
38.2

36.8p
38.7p
20.70p
6.00p
22.55p
–

102.9
–
10.4
1.2
114.5

126.0
128.9
59.4
314.3
–
314.3
428.8

–
(0.2)
–
(183.3)
(2.2)
(6.8)
(192.5)

(6.5)
–
–
(1.5)
(4.1)
(20.8)
(32.9)
(225.4)
203.4

*  The Condensed Consolidated Interim Income Statement for the years ended 31 December 2017 and 2016 have been restated to reclassify a number of items between revenue, cost 
of sales, and operating expenses in order to more appropriately reflect their nature. Consequently, these adjustments mean the earlier periods are presented in a consistent manner 
with the years ended 31 December 2020, 2019 and 2018. 
IFRS 16 adopted from 1 January 2019.

** 
*** Following the announcement on 25 March 2020, the 2019 final ordinary dividend was suspended, that had previously been detailed within the 2019 final results announcement.

Advisers

Auditor
PricewaterhouseCoopers LLP
One Chamberlain Square
Birmingham
B3 3AX

Taxation advisers
Deloitte LLP
Four Brindleyplace
Birmingham
B1 2HZ

Principal bankers
Barclays Bank PLC
PO Box 3333
One Snowhill
Snow Hill
Queensway
Birmingham
B3 2WN

HSBC Bank Plc
Level 6, Metropolitan House
CBX 3
321 Avebury Boulevard
Milton Keynes
MK9 2GA

The Royal Bank of Scotland plc
Corporate and Institutional Banking
5th Floor, 2 St Philips Place
Birmingham
B3 2RB

Solicitors
Pinsent Masons LLP
55 Colmore Row
Birmingham
B3 2FG

Stockbroker
Investec Bank plc
30 Gresham Street
London
EC2V 7QP

Panmure Gordon
One New Change
London
EC4M 9AF

Financial PR and IR
Alma PR
71-73 Carter Lane
London
EC4V 5EQ

Registrar
Link Group
10th Floor
Central Square
29 Wellington Street
Leeds
LS1 4DL

FSC LOGO TO 
GO HERE

H

e

a

d

l

a

m

G

r

o

u

p

p

l

c

A

n

n

u

a

l

R

e

p

o

r

t

a

n

d

A

c

c

o

u

n

t

s

2

0

2

0

Headlam Group plc
PO Box 1
Gorsey Lane
Coleshill
Birmingham
B46 1LW
UK

Tel: 01675 433 000
Fax: 01675 433 030
Email: headlamgroup@headlam.com
Sat Nav: B46 1JU

www.headlam.com

Company number: 00460129