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Heartland BancCorp

hlan · OTC Financial Services
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Industry Banks - Regional
Employees 51-200
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FY2011 Annual Report · Heartland BancCorp
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1911-2011 
Celebrating  100 Years  of  Community Banking 

Heartland Banccorp
2011 annual report

To Our Shareholders, Customers, and Friends:  

This year we set out to celebrate 100 years of community banking and what a celebration and successful year it was!  We were 
reassured of the dedication of our clients as they came to our branch birthday parties and Client Power Breakfasts. In September, 
we commemorated the history of our institution and memorialized the people and events of the past 100 years by unveiling the 
Heartland History Wall in the rotunda of the corporate office.  Here you will see the founders of the Croton Banking Company, 
our first location, and many other images of 100 years of Heartland. This year we were constantly reminded of the quality of our 
people through our clients and shareholders, who were proud to point out and congratulate their Heartland Community Banker. 
Most importantly we were reassured that community banking is here to stay in America and especially here in the heartland. This 
coupled with the best earnings year ever for Heartland BancCorp solidifies our business model, and sets the stage for the next 
century for Heartland. Thank you to all of our clients who made the effort to come to our celebrations and congratulations on your 
Centennial!

Tiney M. McComb
Chairman & CEO
of Heartland BancCorp
Chairman of
Heartland Bank 

Two thousand and eleven was a year of accomplishments for Heartland Bank and Heartland BancCorp.  Heartland broke into the 
top 100 community banks in the country, as listed by U.S. Banker Magazine, based on ROAE (Return On Average Equity), coming 
in at #97 out of 7,500. This is an improvement over the 112th ranking the bank had in 2010. Heartland was recognized as one of 
the top SBA lenders in Columbus, coming 
in at #3 just behind a few national 

competitors. We were also the first Central Ohio based bank to offer an iPhone and 
Android mobile banking application, further showing our commitment to technology. 
These honors and recognitions reflect the strength of your community bank, and the 
dedication of the team members who make these accomplishments possible. 

We were hard at work in the communities we serve once again this year through 
many events and promotions. Our 4th Annual Money Matters Financial Summit 
helped promote financial literacy while, at the same time, introducing consumers and 
businesses alike to the community banking model. The bank was able to honor the 
men and women of America’s Military by supporting the USO through the Gahanna 
Freedom Festival. Over ten thousand people were in attendance at the fireworks 
celebration, which would not have been possible without our involvement. The bank 
sponsored several other events and festivals in the communities we serve further 
demonstrating our local marketing efforts and volunteerism. I am particularly proud 
of our Heartland Charity Golf Classic which in 2011 reached a collective $250,000 of 
funds raised and deployed to local charities for the development of children.

The Regulation Overhaul through the Dodd Frank Wall Street Reform Act continues 
to impact the industry and change the way banks do business with their clients. 
While many of the provisions of the Act do not effect community banking, others do 
and their impacts are yet to be determined. The changes in FDIC insurance premium 
calculations have had a positive effect on banks who are not highly leveraged and fund their balance sheets with local deposits. At the same time other provisions as well as 
regulatory interpretation of these new rules will have an effect on the industry. While the economy has not performed at optimum levels, we have made the commitment to 
stand behind our clients. Many businesses are still adjusting to the “New Economy” and we have been right there with them with education and advice to make sure they can 
rightly size their enterprise for success in this harsh and changing environment.

The 2011 Unveiling of Our History Wall

Our outlook for the coming year and the economy is more positive than in the immediate past and we indeed hope that the Nation can get back on track and address some of 
the key issues that caused the events of the past few years. Now here are the financial highlights of 2011.            

Tiney and Scott McComb 
at the 2011 Heartland 
Charity Golf Classic.

Offering our support along side 
Offering our support along side 
the USO at the 2011 Gahanna 
the USO at the 2011 Gahanna 
Freedom Festival.
Freedom Festival.

Scott McComb  handing off the 
Scott McComb  handing off the 
mic at the 4th Annual Money 
mic at the 4th Annual Money 
Matters Financial Summit.
Matters Financial Summit.

     
Heartland BancCorp
consolidated Balance Sheets
december 31, 2011 and 2010

Assets  

  Cash and cash equivalents  
  Available-for-sale securities  
  Held-to-maturity securities  

Loans, net of allowance for loan losses of 
  $4,016,082 and $3,871,640 at 
  December 31, 2011 and 2010, respectively  

  Premises and equipment  

Federal Reserve and Federal Home Loan Bank stock 
Foreclosed assets held for sale  
Interest receivable  

  Goodwill  
  Prepaid FDIC insurance premium  
  Other  

Total assets  

2011  
__________ 

2010
__________

$ 25,478,749  
130,740,499  
8,522,755 

$ 7,825,727
115,223,173
5,756,962

387,390,610  
10,033,014  
1,230,650  
2,029,957  
1,866,830 
417,353  
1,305,828 
2,022,439 
__________ 

387,867,015
9,479,273
1,230,450
2,615,688
1,804,636
417,353
1,770,653
2,756,864
__________

$ 571,038,684  
__________ 
__________ 

$ 536,747,794
__________
__________

Liabilities and Shareholders’ Equity

liabilities
  Deposits

  Demand  

Savings, NOW and money market  

  Time  

Total deposits  

Short-term borrowings  
Long-term debt  
Interest payable and other liabilities  

Total liabilities  

$ 62,561,713  
173,901,359  
252,815,732  
__________ 

$ 50,519,453
159,720,953
251,484,773
__________

489,278,804  
__________ 

461,725,179
__________

24,725,158  
3,093,000  
3,186,227 
__________ 

23,500,430
3,093,000
3,185,929
__________

520,283,189  
__________ 

491,504,538
__________

Shareholders’ equity

  Common stock, without par value; authorized 
  5,000,000 shares; issued 2011 - 1,537,832 shares, 
  2010 - 1,535,832 shares  

  Retained earnings  
  Accumulated other comprehensive income  

Total shareholders’ equity  

23,071,097  
24,370,699 
3,313,699 
__________ 
50,755,495  
__________ 

23,047,347
21,282,467
913,442
__________
45,243,256
__________

Total liabilities and shareholders’ equity  

$ 571,038,684  
__________ 
__________ 

$ 536,747,794
__________
__________

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Heartland BancCorp
consolidated Statements of Income
Years ended december 31, 2011 and 2010

Interest Income
Loans  
Securities
  Taxable  
  Tax-exempt  
Other  
Federal funds sold  

  Total interest income  

Interest Expense
Deposits  
Borrowings    

  Total interest expense  

Net Interest Income  

__________ 

2011  

2010
__________

$ 22,823,350 

 $ 23,893,785

2,284,007  
1,677,482  
36,849 
112  
__________ 

2,676,959
1,394,671
 44,540
161
__________

26,821,800  
__________ 

28,010,116
__________

5,305,838 
388,194 
__________ 

7,244,675
382,357
__________

5,694,032  
__________ 

7,627,032
__________

21,127,768  

20,383,084

Provision for Loan Losses  

2,589,000  
__________ 

1,921,000
__________

Net Interest Income After Provision for 

Loan Losses  

Noninterest Income
Service charges  
Net gains and commissions on loan sales  
Net realized gains on sales of 
  available-for-sale securities  
Net realized (losses) gains on sales of 

foreclosed assets  

Gains on sale of premises and equipment 
Other  

  Total noninterest income  

Noninterest Expense

Salaries and employee benefits  
Net occupancy and equipment expense  
Data processing fees  
Professional fees  
  Marketing expense  

Printing and office supplies  
State franchise taxes  
FDIC Insurance premiums  
Other  

  Total noninterest expense  

Income Before Income Tax  
Provision for Income Taxes  

Net Income    

Basic Earnings Per Share  

Diluted Earnings Per Share  

18,538,768  
__________ 

18,462,084 
__________

2,119,528  
52,746  

2,287,251
99,020

10,265 

274,350

37,117 
93,446  
713,915 
__________ 

(373,261)
-
445,295 
__________

3,027,017  
__________ 

2,732,655
__________

8,297,596 
1,612,633 
806,668  
621,853  
394,054  
207,272 
550,335  
493,000  
1,666,890  
__________ 

8,030,257
1,828,933
754,310 
616,568
407,902
220,232
539,393
908,756
1,565,490 
__________

14,650,301  
__________ 

14,871,841
__________

6,915,484  
1,846,799  
__________ 

6,322,898
1,753,258
__________

$ 5,068,685  
__________ 
__________ 

$ 4,569,640
__________
__________

$ 3.30  
__________ 
__________ 

$ 2 .98 
__________
__________

$ 3.27  
__________ 
__________ 

$ 2 .96
__________
__________

Since 1911

Heartland Locations

corporate oFFIce
850 North Hamilton Road
Gahanna, Ohio  43230
(614) 337-4600

coluMBuS 
CAPITOL SQUARE
65 East State Street
Columbus, Ohio  43215
(614) 416-0244

croton
12 North Main Street
Croton, Ohio  43013
(740) 893-2191

duBlIn
6500 Frantz Road
Dublin, Ohio  43017
(614) 798-8818

FrIendSHIp VIllaGe oF duBlIn
6000 Riverside Drive
Dublin, Ohio  43017
(614) 923-0575

GaHanna
850 North Hamilton Road
Gahanna, Ohio  43230
(614) 337-4605

GaHanna
NORTH STYGLER ROAD
67 North Stygler Road
Gahanna, Ohio  43230
(614) 475-7024

GroVe cItY
2365 Old Stringtown Road
Grove City, Ohio  43123
(614) 875-1884

JoHnStoWn
730 West Coshocton Street
Johnstown, Ohio  43031
(740) 967-6500

neWarK
6 North Park Place
Newark, Ohio  43055
(740) 349-7888

reYnoldSBurG
6887 East Main Street
Reynoldsburg, Ohio  43068
(614) 416-0400

WeSt coluMBuS
130 North Wilson Road
Columbus, Ohio  43204
(614) 351-2100

WeSterVIlle
450 South State Street
Westerville, Ohio  43081
(614) 839-2265

 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
   
 
 
 
[ 2011 Financial Review ]

2011 will undoubtedly be remembered as another year of challenge and opportunity for Heartland BancCorp as well as the banking industry. The economy and its ongoing impact 
on interest rates and record levels of unemployment continued to negatively impact consumer confidence and ultimately lower levels of business spending and investment.   With 
these factors in mind we are pleased to report that we achieved record earnings for 2011, our 100th anniversary year.  Net income for 2011 increased 11% to $5.1 million or $3.27 
per share compared to earnings of $4.6 million or $2.96 per share for 2010. Earnings in 2011 reflect higher net interest income and lower non-interest expense. The primary source 
of Heartland BancCorp’s revenue is net interest income from its investment and loan portfolios less its cost of deposits and borrowings.  Net interest income before provision for 
loan loss for 2011 grew 4% to $21.1 million compared to $20.4 million for 2010.  Provision for loan loss of $2.6 million for 2011 compared to $1.9 million for 2010.  The higher 
provision expense was used to increase the allowance for loan loss in 2011, and provided for a higher level of loan charge-offs.  Higher net interest income for 2011 resulted from 
the combined effect of a 26% decline in the Bank’s cost of funds less a 7% drop in the yield on earning assets.  Lower funding cost resulted from a positive shift in deposit mix to 
lower cost non-interest bearing transaction and money market accounts that increased by 24% and 9% respectively, while higher cost certificate of deposit accounts grew less 
than 1% compared to the prior year.  This increase in transaction and money market accounts enabled Heartland Bank to experience lower funding cost, resulting in higher net 
interest income.  These favorable contributors to net interest income were partially offset by a reduction in asset yields, as loans continued to re-price at lower interest rates in effect 
throughout the year, and lower yielding investment portfolio balances increased to compensate for sluggish loan demand.

Total non-interest income of $3 million in 2011 compares to $2.7 million for 2010, an increase of 11%.  Income from the sale of alternative investment products increased to $247 
thousand, up 92% over 2010.  Partially offsetting this increase were lower levels of loan origination fees and a reduction of fees for services provided on deposit accounts which 
declined $168 thousand or 7% in 2011.  The reduction in deposit fees resulted from the full year impact from implementation of Regulation E changes during the third quarter of 
2010.  Regulation E restricts banking institutions from charging overdraft fees on ATM and debit card transactions absent a customer’s opt-in to overdraft coverage.  

Non-interest or operating expense of $14.7 million in 2011 declined by $221 thousand or 1% from non-interest expense of $14.9 million in 2010.  Operating expense and earnings 
for 2011 have been positively impacted by lower FDIC insurance expense.  The Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010 resulted in significant statutory 
changes to the FDIC deposit insurance assessment program. It required that the FDIC redefine the deposit insurance assessment base used to calculate deposit insurance assessments 
for all insured depository institutions.  As a result, FDIC insurance expense totaled $493 thousand in 2011 compared to $909 thousand in 2010, a decline of 46%.  Operating expense 
increased $194 thousand or 1% excluding the year-over-year decline in FDIC expense.  

Total assets outstanding increased 6% to $571 million at year-end 2011, an increase of $34 million from assets of $537 million at the end of 2010.   Loan and deposit volumes have 
been influenced significantly during 2011 and 2010 by overall economic factors including market interest rates, consumer confidence, low unemployment rate, lower levels of 
business and consumer spending as well as changes in regulations on banking institutions.  We continued to implement initiatives to enhance our loan quality and grow our retail 
deposit relationships while improving productivity during 2011. Net loans outstanding declined slightly to $387.4 million, from $387.9 million at the end of 2010. The decline in loan 
balances resulted from continued weak demand and a higher level of loan prepayments in both the commercial and retail lending sectors. Deposits increased 6% to $489 million 
at December 31, 2011. A key element of Heartland’s deposit strategy was focused on growing our transaction account deposit base while continuing to reduce our dependence on 
public funds and larger non-core certificate of deposit accounts throughout 2011.  

Total shareholders’ equity remained strong, growing 12% to $50.8 million from $45.2 million at year-end 2010. Based upon shares outstanding, the book value of Shareholders’ 
equity increased from $29.40 at year-end 2010 to $33.00 per share at December 31, 2011. Among the financial strengths of Heartland BancCorp is our capital position, which 
exceeds regulatory guidelines and compares favorably to our peers and other Ohio based banks.  Tier1 leverage, Tier 1 Risk based and Total Risk Based Capital ratios were 8.9%, 
13.3%, and 14.4% respectively as of December 31, 2011.  Regulatory requirements for a well-capitalized bank are 5%, 6%, and 10% for Tier 1 Leverage; Tier1 Risk based and Total 
Risk Based Capital Ratios respectively.   In 2011, Heartland BancCorp paid a dividend of $1.28 per share, representing a yield of 4.80% on the average market price of $26.81 per 
share. Dividends paid resulted in a dividend payout ratio of 39% for 2011.  

As we look beyond 2011 to the beginning of our second century, we are committed to maintaining our conservative culture and risk management practices that throughout our history 
have allowed us to perform well through many economic cycles.  In response to the current economic challenges of higher credit losses, weak loan demand, declining fee income, 
and low interest rates, we remain focused on building long-term relationships with our clients, controlling expenses, managing risks, and enriching the knowledge of our employees 
through training.  Heartland’s long-term strategic plans are grounded in the fundamental principles of banking, including a strong balance sheet with active lending growth, attention 
to risk management, and continued emphasis on delivering consistently superior client service while supporting the communities in which you, our clients and shareholders, work and 
live.  I would like to thank all of our Heartland employees, the Board of Directors, Ambassadors, our loyal stockholders, and clients for your investment, patronage, and relationship. I 
would encourage you to spread the good word of Heartland to your friends and family as it would mean a great deal to all of us.

Best personal regards,

Tiney M. McComb
Chairman and CEO

Golfers warm up before the start of the 
2011 Heartland Charity Golf Classic.

Honoring our men and women of 
America’s Military at the Gahanna 
Freedom Festival.

Enjoying the evening at 
Holiday Lights 2011 

Heartland BancCorp is a registered Ohio Bank Holding company and the parent of Heartland Bank, which operates eleven full-service banking offices.  Alternative investment services are provided through Infinex Financial Group.  Heartland Bank is a member of the Federal Reserve, a member of the FDIC, and an Equal Housing Lender.  Heartland BancCorp is currently quoted on the over-the-counter (OTC) Bulletin Board Service under the symbol HLAN.Heartland Banccorp and Bank directors

Heartland Bank Senior Management

I.  Robert Amerine 
Chairman, ISCO, Inc. 

Arthur G.H. Bing M.D. 
Plastic & Reconstructive Surgeon

Tiney M. McComb
Chairman

G. Scott McComb
President and CEO

William A. Dodson, Jr.
EVP/Community Relations Director, Rhema Christian 
Center

Jay B. Eggspuehler, Esq.
Wiles, Boyle, Burkholder & Bringardner Co., L.P.A.

Jodi L Garrison, CPA
Partner, Hirth, Norris & Garrsion, LLP

John R. Haines
Retired, John R. Haines Insurance Agency

David C. Kotary
Principal, Brower Insurance Agency, LLC

Gerald K. McClain
President, The Jerry McClain Company, Inc.

G. Scott McComb
President & CEO, Heartland Bank

Tiney M. McComb
Chairman & CEO, Heartland BancCorp

directors emeritus

Jack J. Eggspuehler
President, Aerosafe, Inc.

Cheryl C. Poulton
President, Tech International

Heartland Banccorp officers

Tiney M. McComb
Chairman & CEO

G. Scott McComb
Vice Chairman & President

I. Robert Amerine
Secretary

George R. Smith
Executive Vice President, Chief Financial Officer

George R. Smith
Executive Vice President, Chief Financial Officer

David P. Curby
Senior Vice President, Mortgage Lending

Robert F. Halley
Senior Vice President, Commercial Relationship 
Manager

Steven C. Hines
Senior Vice President, Commercial Banking 
Management

Donna J. Holycross
Vice President, Director of Marketing

Cheryl L. Krouse
 Vice President, Retail Administration Manager

Mark A. Matthews
Vice President, Credit Review

Linda E. Miller
Vice President, Corporate Secretary

Edmund W. Smallwood, Jr.
Vice President, Retail Sales Administrative Officer

Stephanie W. Toalston
Vice President, Director of Human Resources

Jennifer L. Eckert
Assistant Vice President, Compliance Officer

Heartland Investment Services

Mark Posey
Investment Representative

Jason Ellinger
Investment Representative

Member FDIC

heartlandbank.com

Central Ohio’s Community Bank®