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Heartland BancCorp

hlan · OTC Financial Services
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Sector Financial Services
Industry Banks - Regional
Employees 51-200
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FY2012 Annual Report · Heartland BancCorp
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Heartland BancCorp
Ranked 97th Best
Community Bank
in the Nation

American Banker Magazine Top 200 Community Banks

New office built to better serve 
the Newark community.

In loving memory of Tiney M. McComb, Founder
Former Chairman, President and CEO
1943 - 2012

Heartland Banccorp
2012 annual report

To Our Shareholders, Customers, and Friends:  

The year 2012 will be remembered in the archives of Heartland Bank due to the wide ranging magnitude of 
continued success and personal loss. The bank performed well, despite an underperforming economy overall. 
Growth in loans and deposits were a challenge and credit quality overall continues to reflect the slow economic 
recovery.  Upgrading  our  systems  and  facilities  was  again  a  focus  for  the  management  team  to  foster  the 
best delivery of our products and services. The bank was recognized for its ongoing commitment to provide 
consumers and businesses with the right advice and counsel which has become a hallmark of our brand. With 
the loss of our founder, Tiney M. McComb, the bank and the Central Ohio Community lost one its greatest 
entrepreneurs and the Heartland Family lost a good friend. 

Earnings  for  the  year  were  strong,  despite  the  subdued  Ohio  economy.  Protecting  the  net  interest  margin  in 
preparation for future rises in interest rates and a focus on credit quality resulted in slower loan growth than in 
past years. While opportunities were available for significant loan growth, our pricing strategies were focused 
on  preserving  the  bank’s  net  interest  margin  and  protecting  our  asset  liability  position.    Controlled  growth 
with quality opportunities remained the focal point of the loan portfolio with the consumer mortgage portfolio 
growing 13%.

G. Scott McComb
Chairman, President & CEO 
of Heartland BancCorp & 
Heartland Bank

A significant investment was made in our Licking County market with the construction of a new branch office 
at  the  corner  of  Locust  and  4th  Streets  in  Downtown  Newark  to  replace  the  branch  that  had  been  “on  the 
Courthouse Square” for over 18 years. The new location is highly visible in the gateway to Downtown Newark 
and features two drive-thru lanes, a drive-thru ATM, and the Georgian architecture that clients have come to 
know and recognize. Special thanks to 
Board  member  Jerry  McClain,  who, 
without his leadership, the project would not have been possible. We honored 
Jerry and the McClain Family for their continued dedication to the Downtown 
Newark community with the installation and dedication of a clock tower from 
the renowned Verdin Clock Company of Cincinnati.

Our  Internet  banking,  mobile  apps, ATM  network  and  transaction  security 
were also projects that were completed in 2012. Investing in these systems 
is  paramount  to  building  a  strong  base  to  acquire  a  new  generation  of 
banking  clients.  This  will  allow  Heartland  to  bridge  the  distance  between 
our strategically located offices with more self-service opportunities. Cyber 
security is a focus in the banking industry and we remain committed to staying 
ahead of the issues that plague online transactions and commerce through risk 
mitigation strategies.

Heartland was awarded the Ethical Enterprising Award for Character Ethics 
in Business from the Central Ohio Better Business Bureau. This prestigious 
award has only been given to one other financial institution in its history. For 
an institution to be given this award during these trying times speaks volumes 
about how Heartland stands behind its clients and continues to operate with 
integrity,  while  the  industry  at  large  has  not.  You  should  be  proud  of  the 
quality and excellence that is demonstrated each day from our caring and well 
trained employees who continue to practice sound banking principles. 

In  April  2012,  we  lost  our  Founder  and  Chairman  Tiney  M.  McComb  to 
cancer. With the help of good friends and clients, Tiney organized Heartland 
BancCorp and purchased the Croton Bank Company in 1988. He built this 
institution  on  quality  service,  competitive  products,  community  banking 
principles, and a work ethic to go the extra mile for clients and to become their 
partner as well as their bank. While Tiney is no longer with us, his Heartland 
Spirit lives on in our business practices, employees shared values, and community involvement. He built Central Ohio’s premiere community bank, one 
that is known throughout Ohio for its excellence and dedication to its clients, shareholders, and associates alike.

Newark Office Grand Opening with dedication to Jerry McClain

Thanks to our associates, clients and shareholders for helping us with another great year.

2012 Spotlight Series - Spotlight 
on Business Insurance

Scott McComb accepting  
the 2012 Torch Award

Heartland Bank iPad app and 
mobile browser went live in 2012

2012 Financial Review 

Financial Summary:
This past year marked an unequaled period of performance, in which Heartland 
BancCorp earned record levels of net income and earnings per common share. 
Net  income  in  2012  was  $6.7  million,  an  improvement  of  32%  from  $5.1 
million in 2011. Diluted earnings per common share were $4.32, an increase 
of $1.05 or 32% from $3.27 per share in the prior year. Net Income for each 
of years 2012 and 2011 represents record levels when compared to prior years 
results. Heartland BancCorp’s financial performance in 2012 reflects both the 
strengths  of  our  company  and  the  challenges  we  face  in  this  unprecedented 
economic environment. We ended the year with strong liquidity and exceeded 
all  levels  of  regulatory  capital  requirements.  Capital  levels  were  further 
strengthened during 2012 as the result of these higher earnings. Even though 
the economy improved slightly during the 4th quarter of 2012 continued low 
interest rates pushed down net interest income while new banking regulations 
have resulted in lower levels of non interest or fee income from providing basic 
banking services and higher compliance cost.

Overview of Operations:
Net  interest  income  (before  provision  for  loan  loss)  for  the  year  ended 
December 31, 2012 was $21.7 million up 3% or $609 thousand compared to 
2011. Interest income of $26.0 million for 2012 declined $831 thousand or 3% 
while  interest  expense  on  deposits  and  borrowings  declined  $1.4  million  or 
25% in 2012 compared to 2011. Lower interest income during 2012 reflects the 
continued macroeconomic operating environment that has artificially sustained 
low interest rates, high levels of unemployment and an overall soft housing 
market. The 25% decline in interest expense in 2012 compared to 2011 results 
from  changing  our  deposit  mix  to  a  higher  level  of  transaction  accounts 
resulting  in  lower  cost  deposits  coupled  with  favorable  deposit  pricing  in  a 
declining interest rate environment reducing both deposit and borrowing costs.

The expectation of a continued negative economic outlook and the elevated 
level of nonaccrual loans, combined with the need to establish reserves for new 
loans, led Heartland BancCorp to record a provision for loan loss of $3.386 
million in 2012. That addition to our allowance for loan loss, less the $1.976 
million of net loan charge-offs resulted in a net increase of $1.410 million to 
the allowance which ended the year at $5.426 million. The allowance as a % of 
loans outstanding was 1.35% at the end of 2012 which was an increase of 31% 
from 1.03% at the end of 2011. Net interest income after provision for loan loss 
totaled $18.4 million down $188 thousand or 1% in 2012 compared to 2011 as 
a result of the combined factors noted above. Non-Interest Income rose to $5.4 
million for 2012 representing an increase of $2.4 million or 78% compared to 
2011. The higher level of non-interest income in 2012 was due to the receipt of 
$2.0 million of net key man life insurance proceeds from the loss of Heartland 
BancCorp’s Chairman during 2012. Excluding the life insurance income, non-
interest income for 2012 increased by $368 thousand or 12% due primarily to 
net gains realized on the sale of available for sale investment securities from 
the Bank’s investment portfolio. Non-Interest expense was $15.5 million for 
2012 up $855 thousand or 6% over non-interest expense of $14.7 million in the 
prior year. Total salary and employee benefit expense increased $206 thousand 
or 2.5% in 2012 compared to 2011. Higher occupancy and equipment expense 
coupled  with  higher  legal  and  collection  fees  increased  2012  non-interest 
expense by $172 thousand and $133 thousand respectively.

Financial Condition:
Total assets increased slightly ending 2012 at $578.6 million up $7.6 million or 
1% year over year. Net loans outstanding as of December 31, 2012 were $395.6 
million  up  $8.2  million  or  2%  from  $387.4  million  at  December  31,  2011. 
The increase in loans during 2012 resulted from an increase in Commercial 
(non-real  estate)  loans  totaling  $6.2  million  and  Residential  (single  family) 
real  estate  loans  which  increased  $11.4  million  in  2012.  Partially  offsetting 
the increase in Commercial and Residential Real Estate loans was a year-over-
year 3% or $6.8 million decline in Commercial Real Estate loans and an 8% 
or $1.2 million decline in consumer loans. The low interest rates, especially 
in  the  area  of  residential  real  estate  loans,  have  driven  a  higher  level  of 
refinance  and  purchase  activity  during  2012  compared  to  2011.  Heartland’s 
funding requirements are mainly generated by deposits while borrowings have 
historically been maintained at insignificant levels. Total deposits at December 
31, 2012 were $487 million, down slightly from $489 million for the same time 
in 2012. A key element of Heartland’s deposit strategy continues to be focused 
on growing commercial and retail transaction accounts as a percent of our total 
deposits and borrowings.

Shareholders’ Equity:
Total  shareholders’  equity  remained  strong,  growing  10%  to  $55.7  million 
from $50.8 million at year-end 2011. Based upon shares outstanding, the book 
value of Shareholders’ equity increased from $33.00 at year-end 2011 to $36.15 
per share at December 31, 2012. Among the financial strengths of Heartland 
BancCorp  is  our  capital  position,  which  exceeds  regulatory  guidelines  and 
compares favorably to our peers and other Ohio based banks. Tier1 leverage, 
Tier 1 Risk based and Total Risk Based Capital ratios were 9.5%, 14.1%, and 
15.3% respectively as of December 31, 2012. Regulatory requirements for a 
well-capitalized bank are 5%, 6%, and 10% for Tier 1 Leverage; Tier 1 Risk 
based  and Total  Risk  Based  Capital  Ratios  respectively.  In  2012,  Heartland 
BancCorp paid a dividend of $1.29 per share, representing a yield of 4.72% 
on the average market price of $27.30 per share. Dividends paid resulted in a 
dividend payout ratio of 30% for 2012.

Conclusion:
I am especially pleased to share with you these strong financial results achieved 
in 2012. It is helpful to note that during the financial crisis that became known 
as  the  Great  Recession,  Heartland  BancCorp  never  missed  or  reduced  its 
dividend payment to our shareholders. Our earnings strength and stability is 
consistent with our vision to build a strong banking franchise that facilitates 
growth  and  prosperity  for  our  clients,  colleagues  and  communities  thereby 
delivering attractive returns for our shareholders. Our goal is to build on this 
momentum as we embark upon this, our 102nd year of operations.

Sincerely, 

G. Scott McComb
Chairman, President & CEO

Heartland BancCorp is a registered Ohio Bank Holding company and the parent of Heartland Bank, which operates eleven full-service banking offices.  Alternative investment services are provided through 
Infinex Financial Group. Insurance Services are provided through Heartland Insurance Services, LLC.  Heartland Bank is a member of the Federal Reserve, a member of the FDIC, and an Equal Housing 
Lender.  Heartland BancCorp is currently quoted on the over-the-counter (OTC) Bulletin Board Service under the symbol HLAN.

Dr. Ed Seifried enlightens guests 
with his 2012 Economic Forecast

New Newark Office

2012 Power Breakfast - Getting  
the most out of your iPad! 

Heartland BancCorp
Consolidated Balance Sheets
December 31, 2012 and 2011

Assets  

  Cash and cash equivalents  
  Available-for-sale securities  
  Held-to-maturity securities  
  Loans, net of allowance for loan losses of 

  $5,425,761 and $4,016,082 at 
  December 31, 2012 and 2011, respectively  

  Premises and equipment  
  Federal Reserve and Federal Home Loan Bank stock 
  Foreclosed assets held for sale  

Interest receivable  

  Goodwill  
  Prepaid FDIC insurance premium  
  Other  

Total assets  

2012  
__________ 

2011
__________

$ 22,196,209   
133,165,503  
6,865,393 

$ 25,478,749 
130,740,499
8,522,755 

395,597,738   
11,292,861   
1,889,050   
2,606,427   
1,878,136  
417,353   
873,214  
1,834,649  
__________ 

387,390,610 
10,033,014 
1,230,650 
2,029,957 
1,866,830 
417,353  
1,305,828 
2,022,439 
__________

$ 578,616,533  
__________ 
__________ 

$ 571,038,684 
__________
__________

Liabilities and Shareholders’ Equity

Liabilities
  Deposits

  Demand  
  Savings, NOW and money market  
  Time  

Total deposits  

Short-term borrowings  
Long-term debt  
Interest payable and other liabilities  

Total liabilities  

Shareholders’ Equity

  Common stock, without par value; authorized 
  5,000,000 shares; issued 2012- 1,541,507, 
  2011- 1,537,832 shares  

  Retained earnings  
  Accumulated other comprehensive income  

Total shareholders’ equity  

$ 74,237,342   
183,228,633   
229,579,340   
__________ 

$ 62,561,713 
173,901,359 
252,815,732 
__________

487,045,315   
__________ 

489,278,804 
__________

29,897,750   
3,093,000  
2,855,547  
__________ 

24,725,158 
3,093,000
3,186,227 
__________

522,891,612   
__________ 

520,283,189 
__________

23,131,730   
29,086,743  
3,506,448  
__________ 
55,724,921   
__________ 

23,071,097 
24,370,699 
3,313,699 
__________
50,755,495 
__________

Total liabilities and shareholders’ equity  

$ 578,616,533   
__________ 
__________ 

$ 571,038,684 
__________
__________

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Heartland BancCorp
Consolidated Statements of Income
Years Ended December 31, 2012 and 2011

Interest Income
Loans  
Securities
  Taxable  
  Tax-exempt  
Other  

  Total interest income  

Interest Expense
Deposits  
Borrowings    

  Total interest expense  

Net Interest Income  

__________ 

2012  

2011
__________

$ 22,032,899  

 $ 22,823,350 

2,129,644   
1,786,602   
41,400  
__________ 

2,284,007 
1,677,482 
 36,961 
__________

25,990,545   
__________ 

26,821,800 
__________

3,900,074  
353,244  
__________ 

5,305,838 
388,194 
__________

4,253,318   
__________ 

5,694,032 
__________

21,737,227   

21,127,768 

Provision for Loan Losses  

3,386,100   
__________ 

2,589,000 
__________

Net Interest Income After Provision for 

Loan Losses  

Noninterest Income
Service charges  
Net gains and commissions on loan sales  
Net realized gains on available-for-sale securities  
Net realized gains on sales of foreclosed assets 
(Loss) gain on sale of premises and equipment  
Benefit in excess of life insurance cash value 
Other  

  Total noninterest income  

Noninterest Expense

Salaries and employee benefits  
Net occupancy and equipment expense  
Data processing fees  
Professional fees  
  Marketing expense  

Printing and office supplies  
State franchise taxes  
FDIC Insurance premiums  
Other  

  Total noninterest expense  

Income Before Income Tax  
Provision for Income Taxes  

Net Income    

Basic Earnings Per Share  

Diluted Earnings Per Share  

18,351,127  
__________ 

18,538,768  
__________

1,957,488  
53,134    
459,201   
21,359  
(5,568)  
1,983,025   
909,471  
__________ 

2,119,528 
52,746 
10,265 
37,117 
93,446 
-
713,915  
__________

5,378,110   
__________ 

3,027,017 
__________

8,503,139  
1,784,499  
849,418   
754,361   
395,228    
188,775  
586,829   
466,849   
1,976,430   
__________ 

8,297,597 
1,612,632 
806,668  
621,853 
394,054 
207,272 
550,335 
493,000 
1,666,890  
__________

15,505,528   
__________ 

14,650,301 
__________

8,223,709   
1,524,985   
__________ 

6,915,484 
1,846,799 
__________

$ 6,698,724   
__________ 
__________ 

$ 5,068,685 
__________
__________

$ 4.35   
__________ 
__________ 

$  3.30  
__________
__________

$ 4.32   
__________ 
__________ 

$ 3.27 
__________
__________

Since 1911

Heartland Locations

corporate oFFIce
850 North Hamilton Road
Gahanna, Ohio  43230
(614) 337-4600

coluMBuS 
CAPITOL SQUARE
65 East State Street
Columbus, Ohio  43215
(614) 416-0244

croton
12 North Main Street
Croton, Ohio  43013
(740) 893-2191

duBlIn
6500 Frantz Road
Dublin, Ohio  43017
(614) 798-8818

FrIendSHIp VIllaGe  
oF duBlIn
6000 Riverside Drive
Dublin, Ohio  43017
(614) 923-0575

GaHanna
850 North Hamilton Road
Gahanna, Ohio  43230
(614) 337-4605

GaHanna
NORTH STYGLER ROAD
67 North Stygler Road
Gahanna, Ohio  43230
(614) 475-7024

GroVe cItY
2365 Old Stringtown Road
Grove City, Ohio  43123
(614) 875-1884

JoHnStoWn
730 West Coshocton Street
Johnstown, Ohio  43031
(740) 967-6500

neWarK
44 West Locust Street
Newark, Ohio 43055
(740) 349-7888

reYnoldSBurG
6887 East Main Street
Reynoldsburg, Ohio  43068
(614) 416-0400

WeSt coluMBuS
130 North Wilson Road
Columbus, Ohio  43204
(614) 351-2100

WeSterVIlle
450 South State Street
Westerville, Ohio  43081
(614) 839-2265

 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
   
 
 
 
Benjamin J. Babcanec
Vice President, Retail Sales Manager 

William A. Daily, Jr.
Vice President, Commercial Lending Manager 

Joseph A. Duffey
Vice President, Director of Credit Administration 

Donna J. Holycross
Vice President, Director of Marketing

Linda E. Miller
Vice President, Corporate Secretary

Jennifer L. Eckert
Assistant Vice President, Compliance Officer

Ashley A. Trout
Assistant Vice President, Branch Operations Manager

Heartland Investment Services
Mark J. Posey
VP, Director of Investment Services
Heartland Investment Executive, Infinex

Heartland Insurance Services, LLC.
Courtney L. Wagner
Insurance Services Consultant

Board of Directors
As of December 31, 2012
(Not pictured: I. Robert Amerine)

Heartland BancCorp and Bank Directors
I.  Robert Amerine 
Chairman, ISCO, Inc. 

Directors Emeritus
Jack J. Eggspuehler
President, Aerosafe, Inc.

Arthur G.H. Bing M.D. 
Plastic & Reconstructive Surgeon

William A. Dodson, Jr.
EVP/Community Relations Director, 
Rhema Christian Center

Jay B. Eggspuehler, Esq.
Wiles, Boyle, Burkholder & Bringardner Co., L.P.A.

Jodi L Garrison, CPA
Partner, Hirth, Norris & Garrsion, LLP

John R. Haines
Retired, John R. Haines Insurance Agency

David C. Kotary
Senior Vice President, Brower Insurance

Gerald K. McClain
President, The Jerry McClain Company, Inc.

G. Scott McComb
Chairman, President and CEO

Tiney M. McComb, Founder (Deceased)
Former Chairman, President and CEO

Robert C. Overs
EVP & COO, Technical Rubber Company, Inc.

Gary D. Paine
Owner, Pilot Freight Services

Richard A. Vincent
President & CEO, Osteopathic Heritage Foundation and 
Osteopathic Heritage Foundation of Nelsonville

Cheryl C. Poulton
Executive Chairman, Tech International

Heartland BancCorp Officers
G. Scott McComb
Chairman, President and CEO

Jay B. Eggspuehler, Esq.
Vice Chairman 

I. Robert Amerine
Secretary

George R. Smith
Executive Vice President, Chief Financial Officer

Heartland Bank Senior Management
G. Scott McComb
Chairman, President and CEO

Steven C. Hines
Executive Vice President, Chief Operating Officer

George R. Smith
Executive Vice President, Chief Financial Officer

David P. Curby
Senior Vice President, Mortgage Lending

Stephanie W. Toalston
Senior Vice President, Director of Human Resources

Member FDIC

heartlandbank.com

Central Ohio’s Community Bank®