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Heartland Financial USA

htlf · NASDAQ Financial Services
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Ticker htlf
Exchange NASDAQ
Sector Financial Services
Industry Banks - Regional
Employees 1001-5000
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FY2020 Annual Report · Heartland Financial USA
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2020 Annual Report 

 Strength. Insight.Growth.S T R E N G T H .   I N S I G H T .   G R O W T H .  

Heartland Financial USA, Inc. 
is now 

Introducing HTLF. Our new brand reinforces 

the Strength, Insight and Growth we bring to 

our employees, customers, communities and 

investors. HTLF honors Heartland’s rich history 

and refects the company’s geographic diversity 

and continued growth. 

HTLF’s unique model powers its banks with 

technology, efciency and strength. Decision 

making is local and focused on customers and 

relationships. This is community banking with the 

scale to compete at any level. 

D I S C O V E R   M O R E   A T  H T L F A N N U A L R E P O R T . C O M  

C O R P O R A T E   P R O F I L E  

HTLF’s geographically diverse group of banks are located 

across the Midwest, Southwest and West regions of the 

United States. HTLF has 141 banking locations serving more 

than 100 communities in Arizona, California, Colorado, 

Illinois, Iowa, Kansas, Minnesota, Missouri, Montana, New 

Mexico, Texas and Wisconsin, as of December 31, 2020. 

HTLF is committed to its core commercial business, 

supported by a strong retail operation and provides a 

diversifed line of fnancial services including residential 

mortgage, wealth management, investment and insurance. 

Our unique operating model and 11 banks support our 

mission of enriching lives one customer, employee and 

community at a time. 

Heartland’s common stock is traded through the NASDAQ 

Global Select Market System under the symbol “HTLF.” 

Depository shares representing Heartland preferred stock 

are also traded through the NASDAQ Global Select Market 

System under the symbol “HTLFP.” 

Complete information is available at HTLF.com. 

H T L F . C O M  

2 

HTLF  //   2020 Annual Report 

Financial Highlights 

For the years ended December 31, 2020, 2019 and 2018 

Dollars in thousands, except per share data 

F O R   T H E   Y E A R  

2 0 2 0  

%CHANGE 
FROM 2019 
TO 2020 

2 0 1 9  

2 0 1 8  

Net income 

 $137,938

-7.50 % 

 $149,129

 $116,998 

Net income available to common stockholders 

Cash dividends, common 

 133,487

 29,468

-10.49 

19.75 

 149,129

 24,607 

 116,959 

 19,318 

P E R  S H A R E   D ATA  

Earnings per common share - diluted 

Cash dividends, common 

Book value at December 31 

 $3.57 

 0.80

 46.77 

-13.77 % 

17.65 

8.77 

 $4.14

 0.68

 43.00 

 $3.52 

 0.59

 38.44

AT  Y E A R   E N D  

Total assets 

 $17,908,339

35.57 

%

 $13,209,597

 $11,408,006

Total loans receivable 

 10,023,051

Total deposits 

 14,979,905

Total common stockholders’ equity 

 1,968,526 

19.78 

35.63 

24.74 

 8,367,917

 7,407,697

 11,044,331

 9,396,429

 1,578,137 

 1,325,175 

F I N A N C I A L  R AT I O S  

Return on average total assets 

0.90 % 

-27.42 % 

1.24 % 

1.09% 

Return on average stockholders’ equity 

Return on average tangible common equity 
(non-GAAP)1 

Net interest margin (GAAP) 

Net interest margin, fully tax-equivalent 
(non-GAAP)2 

Average common stockholders’ equity to 
average total assets 

Total capital to risk-adjusted assets 

Tier 1 capital ratio 

Common equity Tier 1 ratio 

Tier 1 leverage ratio

8.06 

12.28 

3.65 

3.69

 11.21 

14.71 

11.85 

10.92 

9.02

-20.36 

-21.93 

-8.75 

-8.66 

-8.56 

6.98 

-3.74 

0.37 

-10.69 

10.12 

15.73 

4.00 

4.04 

12.26 

13.75 

12.31 

10.88 

10.10

 9.93 

15.72

 4.26

 4.32 

 10.93 

 13.72

 12.16

 10.66

 9.73 

1 Refer to the “Reconciliation of Return on Average Tangible Common Equity (non-GAAP)” table on page 41 of the annual report on Form 10-K. 

2 Refer to the “Reconciliation of Annualized Net Interest Margin, Fully Tax-Equivalent (non-GAAP)” table on page 42 of the annual report on Form 10-K. 

3 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Bruce K. Lee 

President and CEO 

4 

HTLF  //   2020 Annual Report 

To my fellow shareholders: 

It’s my honor to introduce you to our new brand, HTLF. As 

We continued to make investments in Operation 

shareholders, you’re already familiar with the letters HTLF 

Customer Compass, our multi-year strategic 

as our stock ticker symbol. Now, we will use those same 

initiative. We delivered new digital banking 

four letters as the name of our company and to portray 

capabilities for consumers, completed installation of 

the strength we have today. 

The bold type of the HTLF logo signifes Strength. 

The letters are connected, like we are to our banks, 

more than 100 new full-featured ATMs and enabled 

our commercial teams with best-in-class technology 

and processes. 

clients and communities, giving us Insight to deliver 

Consumer  behaviors have changed and we 

extraordinary banking experiences. The sharp edges 

provided customers the in-person and digital 

and angles represent our continued Growth and 

options they want to interact with us. We continue 

forward movement. 

to rationalize our branch footprint to more efciently 

We move forward as HTLF but must also refect upon 

serve our customers. 

2020, a year unlike any other. The Covid-19 pandemic 

Financial highlights for the year include: 

impacted and disrupted our lives in countless ways. 

The teams across HTLF and our 11 banks not only met 

the year’s challenges, but thrived in spite of them. 

Increased total assets by 36 percent 

to $17.9 billion 

Delivered an efciency ratio of 56.65, a 

Part of our mission is to enrich the lives of our employees, 

585 basis point decrease from 2019 

and in mid-March our focus quickly shifted to their health 

Deposits grew by $3.9 billion 

and safety. We implemented our pandemic management 

plan, and the strategic investments we’d made in the 

business enabled us to pivot and protect the health of 

our employees while continuing to serve our customers 

and communities. 

HTLF is proud to have helped thousands of small 

businesses in our communities obtain Paycheck 

Protection Program (PPP) loans. During 2020, we 

And we completed two acquisitions that further 

diversifed our assets and increased our presence 

in important growth markets of Phoenix and 

West Texas. 

These are lofty achievements in any year, much 

less during a pandemic. We emerge even stronger 

than before. 

processed nearly 5,000 PPP loans totaling $1.2 billion, 

Strength. Insight. Growth. It’s what we bring to our 

which helped preserve more than 112,000 jobs. 

customers and what our unique business model 

In the initial months of the pandemic, we proactively 

implemented relief programs for our consumer and 

small business customers. We worked individually 

and geographically diverse footprint brings to 

our shareholders. 

with our commercial customers to help them address 

Sincerely, 

fnancial challenges. 

We were humbled to provide much-needed support 

to our communities in 2020. We contributed $1.5 million 

to nonproft organizations responding to challenges 

created by Covid-19 and to high-needs schools for 

student technology and personal protective equipment. 

Bruce K. Lee 

5 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Lynn B. Fuller 

Executive Operating Chairman 

6 

HTLF  //   2020 Annual Report 

HTLF shareholders and friends: 

Although we’ve never experienced a worldwide 

We continue to be recognized as a top-performing 

pandemic like the one that crippled the U.S. and world 

and admired banking organization. Not only did we 

economy in 2020, we continued to serve our customers, 

have a year of signifcant growth, but for the ffth 

protected the health and safety of our employees and 

provided our shareholders a respectable return on their 

year in a row HTLF was recognized as a Forbes Best 
Bank. Forbes ranked HTLF 52nd of the top 100 largest 

equity in HTLF. Most notable for the year was HTLF’s 

banks in the country based on proftability, growth, 

incredible growth with assets reaching a record high at 

credit quality and efciency. We honor Heartland’s 

$17.9 billion and our efciency ratio reaching a record low 

past while embracing an optimistic future focused on 

at 56.65 percent. 

In December 2020, we completed two acquisitions, 

one of which was our largest to date, the AimBank 

transaction in West Texas. AimBank merged with and into 

strength, insight and growth. As HTLF, we embrace 

the strength and vitality of our growing community of 

banks and strategically position ourselves for future 

investment and performance. 

HTLF’s Lubbock-based subsidiary. With this acquisition, 

In May 2020, Kurt Saylor retired from the HTLF Board 

FirstBank & Trust is now our largest bank with more 

while continuing as Chairman at Bank of Blue Valley. 

than $3 billion in assets. This transaction is expected to 

In December 2020, Christopher S. Hylen joined the 

be approximately 10 percent accretive to our current 

HTLF Board of Directors as an independent director. 

shareholders’ earnings per share (EPS). Also, Arizona 

Chris brings more than 25 years of experience in 

Bank & Trust completed its purchase and assumption of 

using technology to provide an extraordinary client 

Johnson Bank’s four Phoenix branches. Our simultaneous 

experience, delivering value to both clients and 

virtual close and systems conversion went extremely well, 

shareholders. I welcome Chris to the Board while 

taking Arizona Bank & Trust’s total assets over $1.5 billion. 

thanking Kurt for his years of dedicated service, 

This transaction is expected to be approximately 

insight and guidance. 

5 percent accretive to our current shareholders’ EPS. 

We remain focused on proftability and growth, with 

customers, communities and shareholders for their 

acquisitions contributing to several companywide goals. 

ongoing support and dedication. We are truly grateful 

We continue to prioritize both in-market and larger 

for your continued investment in HTLF. 

I would like to thank our leadership teams, employees, 

acquisitions, which create greater market dominance and 

EPS growth from substantial cost saves and synergies. 

We continue to have a deep pipeline of attractive 

prospects with a number of active opportunities. 

Sincerely, 

Ten of HTLF’s 11 banks have achieved our goal of more 

than $1 billion in assets. The substantial increase in 

asset size from accretive acquisitions, combined with 

Operation Customer Compass’ more efcient and 

Lynn B. Fuller 

scalable operating platform, signifcantly contributed to 

lowering our efciency ratio. 

7 

 
 
 
 Strength. 

8 

HTLF  //   2020 Annual Report 

W E   O F F E R   S T R E N G T H  

Strong corporate leadership 

and innovative thinking have 

uniquely positioned us in the 

fnancial landscape. Our business 

model and diverse geographic 

footprint reduce risk and provide 

our banks with size and efciency 

to compete at scale. We are 

purpose-driven to deliver strength 

and generate performance. 

9 

 
We provide 
strength 
everywhere.

Working from home                       style!

10

HTLF   //    2020 Annual Report

Customer-facing retail employees in banks and 

call centers were paid a 20 percent premium.

P A N D E M I C  

Our business model is designed 
to endure challenging times. 

HTLF’s fnancial strength, diverse geographic 

We also recognized that our communities needed us 

footprint, strong leadership and dedicated local talent 

now more than ever and deepened our commitment 

positioned us to care for our employees, provide relief 

to sharing our time, talent and treasures. In April, HTLF 

for our customers and help ease hardships facing 

and its banks contributed $1.2 million to nonproft 

our communities. 

organizations leading the response to Covid-19 

across the communities we serve. Recipients 

As the pandemic emerged our leadership team was 

included many community foundations, food banks, 

quick to respond, meeting every day to evaluate the 

YMCAs, fre, police and emergency services directly 

situation and provide clear and decisive guidance. We 

connecting community needs with our resources. 

implemented our comprehensive pandemic plan and 

took the necessary steps to ensure workplace safety 

In the fall, we partnered with AdoptAClassroom.org, 

for our employees and deliver products and services 

donating more than $260,000 to high-needs schools 

safely to our customers. 

in our communities to purchase technology and PPE, 

helping students continue to learn in a 

HTLF made the health and safety of its employees our 

safe environment. 

top priority. Our IT team quickly enabled two-thirds of 

our team to work from home. Customer-facing retail 

Our fnancial strength enabled us to live our mission 

employees in banks and call centers were paid a 20 

of enriching our communities. Contributions totaled 

percent premium. We introduced a pandemic time-of 

$1.5 million as we responded to the challenges 

program and committed to pay all employees at 100 

created by Covid-19. These dollars and our 

percent if they needed time of because of illness, to 

employees’ volunteer hours made a meaningful 

care for a sick family member or provide childcare due 

diference and enriched lives in our communities. 

to school closings. We also covered 100 percent of 

any Covid-19-related medical expenses for testing or 

treatment. Our annual merit cycle continued as planned. 

Throughout an unprecedented year our team was 

committed to serving customers and supporting 

our communities. We proactively implemented relief 

eforts for consumer, small business and commercial 

customers. HTLF is proud to have helped thousands of 

small businesses in our communities obtain Paycheck 

Protection Program (PPP) loans. In 2020, we processed 

nearly 5,000 PPP loans totaling $1.2 billion, which helped 

preserve more than 112,000 jobs and provided a critical 

lifeline in our communities. Six banks were top 10 PPP 

Our IT team quickly enabled two-thirds 

lenders in their respective markets. 

of our team to work from home. 

11 

 
 
 
 
 
  
 
 
C O M M U N I T Y   R E L A T I O N S  

We ofer strength everywhere.  

When we support one another, we unlock the 

“We are extremely grateful for our partnership 

potential in each and every one of us. At HTLF, 

with Premier Valley Bank which extends well 

we live out our mission of enriching lives one 

beyond simply a business relationship. This 

employee, customer and community at a time. 

donation allows us to further our common 

It’s never been more important to live our 

community and comes at a time when we are 

mission than in 2020 as our communities faced 

seeing an unprecedented number of children  

unprecedented challenges. HTLF is both proud 

and families in need of our services.” 

commitment to serve the most vulnerable in our 

and grateful that our fnancial position allowed us 

to ofer strength, talent and resources towards 

the collective needs of our communities. 

Matt Dildine 
CEO, Fresno Rescue Mission 

Uniting together under our mission, HTLF and its 

“In a time of great need, Wisconsin Bank & Trust 

banks signifcantly increased total contributions 

stepped up. Their signifcant demonstration of 

in 2020 to best meet the needs of each of our 

support will immediately help many students who 

communities and their unique challenges. 

are facing fnancial hardships due to Covid-19. 

We prioritized our contributions towards K-12 

We are extremely grateful and appreciative of our 

education and small businesses to improve 

great partnership with Wisconsin Bank & Trust.” 

equity and inclusion in underserved segments  

of our communities. 

More than $2M in total donations 
to support our communities. 

HTLF and its banks contributed $1.2 million to 

nonproft organizations that work directly with 

those impacted by Covid-19 in the states where 

we live and work. Through this efort we provided 

support for basic needs such as food and 

housing, child care and youth activities, supporting 

health personnel, frst responders and their families. 

We were honored to provide support to the 

organizations serving our communities, working 

head-on to address the challenges so many 

neighbors faced in the wake of Covid-19. 

Joshua Boots 
Assistant Vice Chancellor for Development and 
Alumni Engagement, UW-Platteville 

“The Santa Fe Community Foundation is proud 

to partner with businesses in building a culture 

of community philanthropy – especially when 

collaboration and solidarity are what will enable 

us to strengthen our many communities at this 

critical time. We are honored to work with our 

longtime partner New Mexico Bank & Trust.” 

William (Bill) Smith 
President and CEO, 
Santa Fe Community Foundation 

12 

HTLF  //   2020 Annual Report 

 
 
 
 
 
   
 
More than $260,000 donated 
to schools in our communities.

To support our teachers and students during this 

difficult time, HTLF and its banks donated more than 

$260,000 to high-needs schools in our communities. 

This provided teachers with money to purchase 

needed items such as PPE, resources to motivate and 

engage remote learners, technology, cleaning and 

sanitation supplies. 

HTLF recognized the daunting challenges the 

education system faced and understood from 

employees and community members how critical it 

was for our children to continue to be educated in 

a safe and productive way. As a result, we ignited a 

partnership with AdoptAClassroom.org, a national 

nonprofit organization dedicated to advancing equity in 

education by providing teachers and schools access to 

the resources they need. 

“This donation means that the educators at Tahoka 

Elementary can move closer to providing multiple 

educational platforms that will benefit all the different 

learning styles that the students display at the 

elementary school. This donation is a game changer.”

Donald Scott
Tahoka Elementary, Texas

“This amazing gift has meant so much to the staff at 

Fairview. The 2020-2021 school year has been the 

most challenging in our careers, and this has been 

the absolute highlight of our year.”

Andrew Demmitt
Fairview Elementary, Kansas

“Every teacher at Toki has been given some money

to improve and increase their classroom libraries. 

The focus is on making sure our texts are accessible, 

interesting and culturally relevant for students. We 

want our students to see themselves everywhere, 

including in the texts and literature they’re interacting 

with every day. We’re able to do that now with the 

donation from Wisconsin Bank & Trust.” 

Kyle Walsh
Toki Middle School, Wisconsin

13

T H E   P O W E R   O F   G R O W T H  

We are focused on thoughtful, intentional and solid growth. 

Growth fuels our ability to evolve and exceed our customers’ 

needs. It afords the opportunity to compete at any level 

while providing unmatched experience.  It’s how we achieve 

our mission of enriching lives one customer, employee and 

community at a time. Together, we are HTLF. 

14  HTLF  //   2020 Annual Report 

Growth. 

15 

Powered by 

16  HTLF  //   2020 Annual Report 

M E R G E R S   A N D   A C Q U I S I T I O N S  

We seek growth everywhere. 

F I R S T B A N K   &   T R U S T  

A R I Z O N A   B A N K   &   T R U S T  

Our growth in 2020 was unprecedented. We closed 

In early December, Arizona Bank & Trust completed 

our largest acquisition ever, the AimBank transaction 

its acquisition of Johnson Bank’s four banking 

in West Texas. AimBank merged with HTLF’s 

centers in Arizona. The transaction expands the 

Lubbock-based FirstBank & Trust, making it our 

number of Arizona Bank & Trust’s full-service banking 

largest bank with more than $3 billion in assets. 

centers in the East Valley of the Phoenix market. 

“We are highly impressed with the people 

Bruce K. Lee, HTLF’s President and CEO, added, 

and performance of AimBank and the solid 

“Johnson Bank’s Arizona locations are a natural 

community banking franchise they have built,” 

ft with the geographic footprint and culture of 

said Lynn B. Fuller, Executive Operating Chairman 

Arizona Bank & Trust. We look forward to growing 

of HTLF. “AimBank is an outstanding addition to 

our relationships in the Phoenix market.” 

our organization.” 

“We have tremendous respect for the team 

Scott L. Wade, Chairman and CEO of AimBank, 

at HTLF and their community banking values. 

joined FirstBank & Trust as Vice Chairman of the 

Arizona Bank & Trust’s culture is similar to 

Board. “We are delighted to join such a high-

Johnson Bank’s in the way in which it engages its 

quality organization. The combination of AimBank 

employees, serves its customers and supports its 

and FirstBank & Trust signifcantly increases 

communities,” said Jim Popp, Johnson Financial 

our lending capabilities and gives us access to 

Group President and CEO. 

products and services while preserving Aim’s 

legacy as a locally-led community bank.” 

Acquisitions contribute to  
several companywide goals. 

1 

2 

Increase overall asset size and earnings base 

Expand geographic diversifcation 

Currently, 10 of our 11 banks have assets 
exceeding $1 billion and we continue to have 
a deep pipeline of attractive prospects with 
many active opportunities. 

3  Contribute to operating efciency and scale 

17 

 
 
 
 
We gain strength everywhere. 

N E W   H T L F   L E A D E R S H I P  

Nathan Jones

    Executive Vice President, Chief Credit Ofcer 

Nathan brings more than 20 years of proven experience in managing large scale 

credit and banking operations, while developing new business processes and 

capabilities within global and regional fnancial institutions. As Chief Credit Ofcer, 

he is responsible for leading the credit administration organization, an especially 

important role given today’s dynamic credit environment. Nathan’s depth of 

knowledge has allowed us to work with our customers and navigate the pandemic 

while maintaining a diverse loan portfolio and solid credit metrics. Nathan remains 

focused on building a strong credit culture and upholding the highest level of 

fnancial stewardship for our customers. 

N E W   B A N K   L E A D E R S H I P  

Brent Giles 

President and CEO 

Brent has more than three decades of banking experience, which includes 

commercial and consumer banking, strategic leadership and teambuilding. 

He has an unwavering commitment to serving customers and a dedication to 

community involvement, actively working with local boards. Brent works closely 

with Wisconsin Bank & Trust customers to help build a stronger and more vibrant 

future for Wisconsin families and businesses. His extensive banking background 

and customer-focused approach suits him well as leader of Wisconsin Bank & 

Trust. Brent is focused on thoughtful, intentional and solid growth that fuels the 

ability to meet and exceed our customers’ needs. 

18  HTLF  //   2020 Annual Report 

    
 
We invest for growth. 

When the world shifted to a mostly virtual environment, HTLF had the solutions to meet 

our customers’ needs, providing options for banking on their terms, in-person or digitally. 

S TOM
S TOM

E
E

R
R

•
•

C
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O P E R AT I O N   C U S T O M E R   C O M PA S S  strives to create 
exceptional customer experiences. Strategic investments over the past 

two years have empowered our people, evolved our processes and 

enhanced our technology. 

•C U
•C U

N
N
O
O

I
I

T
T

A
A

R
R

O
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M
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PASS 
PASSOPE

OPE

2 0 2 0   K E Y   I N I T I A T I V E S  

Commercial Services 

New Technology 

Deliver best-in-class services and 

Adoption of Salesforce CRM and 

processes for our commercial customers 

nCino loan origination platform. These 

as they shifted their business operations. 

tools deliver efciency, speed and an 

Launched integrated payables, 

enhancing our electronic accounts 

payable product suite, providing a single 

solution for all payment types. 

Advanced our lock box capability, 

automating the process of securely 

collecting check payments while 

improved internal and external customer 

experience while supporting business 

development eforts. 

Video Banking

 Launched an innovative 

video banking platform, 

decreasing the potential for error or fraud. 

providing customers a 

Improved eDeposit products, a software 

solution that remotely captures and 

manages deposits, giving greater 

security and compatibility from almost 

any device. 

way to transact business, 

open accounts and apply 

for loans via video with a  

live banker. 

ATM Upgrade 

Digital Wallets 

Upgraded our ATM network, installing 

Implemented digital wallets 

more than 100 new state  of-the-art 

-

featuring Apple Pay, Google 

ATMs that ofer signifcantly more 

Pay and Samsung Pay, allowing 

convenience and fraud protection. 

customers to make secure, 

contactless purchases with 

their mobile device. 

Based upon our proven success of implementing best-in-class technology, streamlining 

processes, increasing capacity and improving operations to provide enhanced customer 

experiences, all while achieving an all-time low efciency ratio, we continue to make 

strategic investments in Operation Customer Compass. 

19 

C O M P R E H E N S I V E   I N S I G H T S  

We are a team of fnancial experts, 

analysts and thought leaders. 

We are committed to providing our 

customers with insights that go 

beyond basic economic and market 

advice. We believe dedicated local 

talent ofers unique perspective 

on regional markets and a true 

understanding of the customers 

we serve. It is from this comprehensive 

view that we provide smart, 

evidence-based insights that 

drive real results. 

20  HTLF  //   2020 Annual Report 

 
 
 
 
Insight. 

21 

F L E X S T E E L  

Steely resolve manufactures  
strong results. 

Like many organizations in 2020, Flexsteel was 

“The team at DB&T was highly responsive to 

confronted with tough questions and business 

engaging in the potential opportunity to support 

decisions that would impact the longevity  

Flexsteel and was very collaborative throughout 

of the company. Flexsteel manufactures 

the loan agreement,” said Schmidt. “Inventory 

furniture that is “built to last,” and as a publicly 

is crucial to supporting aggressive growth 

traded company with more than 1,600 global 

aspirations and DB&T could provide short-term 

associates, it needed to make difcult decisions 

funding to support strategic inventory investments.” 

to remain durable through the pandemic and 

into the future. 

As retail stores began to re-open in June, demand 

for furniture surged. And because of their tenacity 

The uncertainty could have been insurmountable 

and commitment to fnancial strength, Flexsteel 

for some organizations. But, with steely resolve 

was uniquely positioned to capture that demand. 

and determination, Flexsteel’s leadership team 

acted swiftly and decisively. They cut existing 

Schmidt acknowledges DB&T’s support to help 

non-core business lines, rationalized their product  

Flexsteel grow the business in an uncertain time. 

ofering, closed underutilized facilities and found 

“We will continue to look for opportunities to 

ways to shed additional fxed structure costs. 

expand our partnership,” said Schmidt. “At the 

end of the day, people and relationships make the 

“This experience renewed our commitment and 

diference. If there is an issue or I have an urgent 

strengthened our focus on our core business,” 

need, I know I can trust the DB&T team to be part 

said Derek P. Schmidt, Chief Financial Ofcer 

of the solution. They will do the right thing that is 

and Chief Operating Ofcer. “We have become 

in our best interest. It’s their people, their integrity 

fnancially stronger and more agile. At the same 

and their character – that’s what they bring and 

time, we renewed our commitment to becoming 

what sets them apart.” 

an omni-channel company and accelerated our 

focus on growing our e-commerce business, 

The results are speaking for themselves. Flexsteel 

which experienced a surge in demand.” 

is outperforming its industry, gaining market  

share and aggressively investing in new areas  

During this timeframe Flexsteel decided to 

for future growth. 

seek a new fnancial partner that could provide 

the solutions and the support they needed 

for growth. That partnership was found with 

Dubuque Bank and Trust (DB&T). 

22  HTLF  //   2020 Annual Report 

DEREK P. SCHMIDT 
Chief Financial Ofcer and 
Chief Operating Ofcer, Flexsteel 

“If there is an issue or I have an urgent need, I know 
I can trust the DB&T team to be part of the solution. 
They will do the right thing that is in our best interest. 
It’s their people, their integrity and their character – 
that’s what they bring and what sets them apart.” 

2323 

 
 
“Illinois Bank & Trust believed in our 
idea and they wanted to be there to 
help, to see it through, starting on day 
one. That was unique and they made 
these things possible” 

SARAH-EVA  MA RCHESE 
Founder, Floracracy 

24  HTLF  //   2020 Annual Report 

F L O R A C R A C Y  

Insights fourish into 
something beautiful. 

When Sarah-Eva Marchese frst met with Illinois Bank 

This support enabled managing investors in a 

& Trust, her business was just a budding idea driven by 

way they may not have been aforded without the 

the passion of wanting to help people communicate 

bank’s partnership. 

stories of love, sorrow and everything in between 

through the language of fowers. 

“Illinois Bank & Trust believed in our idea and they 

wanted to be there to help, to see it through, starting 

After planning for both her wedding and her 

on day one. That was unique and they made these 

grandmother’s funeral simultaneously, Marchese’s 

things possible,” said Marchese. “Starting a company is 

vision to revolutionize the fower-buying experience 

terrifying and lonely and having someone give us that 

and to put meaning and signifcance back into what 

kind of respect was special.” 

had become a mostly commoditized experience, was 

born. Her goal was to become fuent in the language 

Floracracy and Illinois Bank & Trust look forward to 

of fowers and to allow people to truly express their 

continuing to develop fourishing ideas. “When I came 

feelings for every moment and milestone life ofers. 

to Rockford I believed and had hoped we’d be met by 

the support of the community. Because for us, we’re 

As Marchese’s idea and vision began to bloom, one 

about more than just fowers. We’re about community 

of the frst pieces of advice she received was to fnd a 

too,” said Marchese. “There are amazing partners here. 

friend in the banking business, one who could be a true 

By building our location downtown and the decisions 

partner. As she looked to the Rockford community to 

we’re making for the business and the community … 

put down roots and create a home for her business she 

Illinois Bank & Trust has been a part of this and we’re 

was introduced to Illinois Bank & Trust. 

excited to build for the future. The exciting pieces 

are yet to come.” 

Illinois Bank & Trust provided mentorship, insights and 

guidance that helped Floracracy establish banking 

needs, make introductions to key people, secure 

access to capital, and “when the pandemic hit and so 

many others were waiting and didn’t have a resource 

for Paycheck Protection Program loans, that didn’t 

happen to us,” said Marchese. “We had a resource and 

were treated with the same respect as a big company.” 

25 

 
 
 
 
 
M A R A T H O N   M E D I C A L  

Partners who grow together, 
stay together. 

Marathon Medical was founded in 2002 by John 

St. Leger cites a story about a VA hospital in the 

St. Leger, a Vietnam veteran inspired by the 

South that was at risk of shutting its operations 

values he acquired through his time in the service: 

because it didn’t have the right surface 

honor, integrity and character. His goal was to 

disinfectant. “We had just received a shipment,” 

provide excellence in the health care supply chain 

St. Leger recalls. It was a Thursday, close to the 

with a veteran patient-frst approach. 

end of business when he got the call. “They 

For St. Leger, his work is all about relationships. 

50 by 8:30 a.m. the next day and have the rest 

He believes there is an aspect of combining both 

there by Monday morning. They said that would 

business and personal that allows for trusted 

be a miracle. By having some special operations 

partnerships to form, a foundation from which 

and being fexible, it allows us to do those kinds 

needed 500 cases. I told them I could overnight 

you can grow and do great things, together. This 

of things.” 

was the high bar he set for his fnancial partner, 

and Citywide Banks has met that expectation for 

The partnership with Citywide Banks has grown 

almost 20 years. 

through the years, as have both organizations. 

“We started at $3 million in sales and this year 

Marathon Medical has partnered with Citywide 

we will have grown to over $50 million. They have 

Banks since its inception. “One of the reasons 

treated us the same way, every single day, and 

I cherish the partnership is how good they 

we appreciate it,” said St. Leger. 

were to us in the beginning, when we were frst 

growing,” St. Leger said. “They were interested 

Lyn St. Leger, Marathon Medical Chief Financial 

and attentive to the challenges we were facing. 

Ofcer, adds, “We’ve both grown and the 

They provided the partnership, relationship, and 

partnership has grown with it. We’re doing 

the amount of attention we needed then, and 

things now we never dreamt we’d be doing. 

along the way.” 

For example, the card program. We love the 

card program. It’s been so simple to use, and it 

St. Leger’s high-touch approach expands to his 

has amazed me how well it’s been received by 

manufacturing and business partnerships as 

our suppliers. They like to be paid this way. It’s 

well. “We try to pay attention to what’s going on, 

also been another revenue source, and way to 

and to be nimble and quick.” 

manage accounts payables without setting up 

other banking challenges.” 

When the pandemic hit and the country needed 

ventilators, syringes and needles, Marathon 

“Anytime there is something the company needs 

Medical was ready and equipped to meet 

I know I can call Citywide Banks and they’ll take 

the needs of both health care organizations 

care of it. There’s security in knowing that. We’re 

and patients. 

customers for life,” Lyn St. Leger concludes. 

26  HTLF  //   2020 Annual Report 

 
 
 
 
 
 
 
 
 
 
 
 
“Anytime there is something the company 
needs I know I can call Citywide Banks and 
they’ll take care of it. There’s security in 
knowing that. We’re customers for life.” 

Health and Human Services Secretary Alex Azar visits 

Marathon Medical, which supplied over $27 million worth of 

syringes and needles for the Operation Warp Speed efort 

to take on the Covid  19 pandemic. 

-

From Left to Right: 

J O N  L AND I S  COO, Marathon Medical 
A LE X  A Z AR   HHS Secretary 
J O HN  ST.  L EG ER   CEO, Marathon Medical 
LYN  ST. L EGE R  CFO, Marathon Medical 

27 

 
Goodwill

Fresno Rescue Mission

Goodwill’s mission is to support and strengthen 

“When our citizens are not thriving, neither 

the community, so when its stores closed due to 

is our community. It means investing in each 

the pandemic it was devastating. Arizona Bank 

person. We offer love, guidance, structure and 

& Trust, Goodwill’s financial and community 

accountability; a way out of their situation. We 

partner offered the insights, solutions and the 

take them from one step to the next. Premier 

backing through an extended line of credit that 

Valley Bank is unique. Their staff personally 

ultimately allowed Goodwill to reopen its doors 

contributes time and energy to help us care for 

as an essential business. With Arizona Bank & 

the community of Fresno by providing for those 

Trust’s support, Goodwill could bring its full team 

in need.”  – Matt Dildine, CEO

back and focus on what was most important – 

the neighbors who needed career development 

resources, training and hope to get back on their 

feet and build a better future.

Premier Valley Bank is proud to be the financial 

partner that can support this incredible 

organization. During Covid-19, Premier Valley  

Bank provided additional strength through 

donations that enabled Fresno Rescue Mission 

to continue supplying hot meals, safe and clean 

beds, clothing, showers and hygiene items,  

access to medical care and other critical 

resources during the pandemic.

28 HTLF   //    2020 Annual Report

Docs Who Care

Falling Colors

Whether in the shadow of a pandemic or in 

Falling Colors partners with governments, nonprofits 

the everyday existence of a rural community 

and other organizations to promote human thriving 

hospital, Docs Who Care is in the business of 

and well-being through investment in innovative 

finding quality healthcare providers to serve 

programs. Their unique software platform allows 

rural communities in their time of need. The 

organizations to manage funds, track costs, measure 

organization takes great pride in its personal 

effectiveness and drive improvements.

relationships with the hospitals it serves and the 

providers committed to serving in these areas.

New Mexico Bank & Trust built a trusting partnership 

with Falling Colors, providing strength, insight and 

Docs Who Care has that same level of personal 

growth through a CRE loan, line of credit, commercial 

relationship with their local Bank of Blue Valley 

card and treasury services.

team. Bank of Blue Valley provided a Paycheck 

Protection Program loan and a line of credit, 

allowing Docs Who Care to continue to serve 

in rural communities when local staff were 

overloaded with patients or quarantined  

due to Covid-19.

“Whether our needs are big or small, New Mexico 

Bank & Trust helps us immediately so we can focus 

on our tasks at hand. This level of comfort and 

confidence in our banking partner just can’t be 

overestimated in terms of its impact on our bottom 

line,” said Mindy Hale, Chief Financial Officer

29

Wrought Washer

Summit Resources International

For more than a century Wrought Washer has 

Summit Resources International (SRI) seeks to 

been providing the nation’s leading industries 

be an amazing place to work in Bozeman and 

high-quality washers for a broad range of 

best-in-class in the design, manufacturing, and 

markets including automotive, agricultural, 

global distribution of apparel and accessories. 

electrical, appliance, construction equipment 

Today, SRI manages each of these for 

and material handling.

Caterpillar, Inc, with distribution in 107 countries. 

“Wisconsin Bank & Trust is a strong bonded 

“Rocky Mountain Bank provides an asset-

partner we can rely on to support our daily 

based revolving line of credit for our main 

financing needs. They are willing and able to 

operating business. We’ve been doing business 

assist us with capital expenditures or potential 

together for over 15 years and have a strong 

acquisition funding needs. The team at  

working relationship. Most importantly, the bank 

Wisconsin Bank & Trust put trust in Wrought 

has taken the time to understand the global 

Washer to turn a corner, they truly believed in us 

nature of our business, and the intricacies of 

and that sets them apart. That’s when I knew  

a consumer products business with a global 

they weren’t just a banking source but they  

supply chain.” - KC Tolliver, CEO

were a true partner of Wrought Washer.”   

- Chad VanDenLangenberg, Chief Financial Officer

30 HTLF   //    2020 Annual Report

TreeHouse 

Abilene Christian University 

“TreeHouse is on a mission to end hopelessness 

Abilene Christian University (ACU) is a hub of 

among teens. Community partnerships are a 

rigorous academic excellence and devoted 

key component of the TreeHouse approach 

community. Their mission is to educate students 

and we rely on passionate community members 

for Christian leadership and service throughout 

to lead the charge. Community leaders like 

the world. 

Minnesota Bank & Trust support TreeHouse in 

many ways, from a critical donation in a time of 

need to sponsoring events and volunteering, all 

while being a trusted banking partner. It’s their 

people who truly make a diference. Mental health 

has proven to be a major challenge for teens 

as their world has been fipped upside down 

by the pandemic. The demand for our services 

has increased dramatically. Minnesota Bank & 

Trust’s insight and guidance during the pandemic 

supported our ability to meet the new mental 

health challenges teens are facing at a critical 

time when funding was a big question mark.”  

- Kari Boyce, VP of Finance, Chief Financial Ofcer 

With the help of HTLF Specialized Industries, 

FirstBank & Trust could provide strength through 

a competitive fnance package on all of ACU’s 

upcoming projects including bond and real 

estate fnancing. FirstBank & Trust’s fnancial 

backing allowed ACU to purchase property for 

new housing, while also ofering a cash-out for 

deferred maintenance and improvements. 

31 

 
 
 
 
 
 
 
 
 
 
 
Powered by 

32  HTLF  //   2020 Annual Report 

D I V E R S I T Y ,   E Q U I T Y   A N D   I N C L U S I O N  

We look for insight everywhere. 

The events of 2020 highlighted the need for deeper conversations, introspection and 

internal assessment around where we, as an organization, can do better and do more 

to support our people and our communities. 

Enriching lives in our communities is an important part of our mission. Our values are 

rooted in the belief that respect, equity and inclusiveness make us stronger. With 

insights from our refections, we have taken actionable steps towards creating a safer, 

more inclusive and diverse organization that refects the markets and the communities 

we serve. 

As HTLF we are a diverse and unique group. It’s the variety of experiences and 

lifestyles we bring to work every day that allow us to provide greater insights to help us 

better understand each other and our customers. It is our individual backgrounds and 

experiences that shape who we are and allow us to fully embrace our values. 

Diversity, Equity and Inclusion are a journey and not a 
destination. As we look ahead into 2021, we are focused on: 

Strengthening our recruiting and onboarding practices to build diverse talent. 

Further development of our Ieadership program to recruit high-caliber, recent 

college graduates and young professionals; our recent leadership program 

classes have been 60% diverse. 

Investing in our employees through diversity and inclusion training to maximize the 

experiences on our teams. 

Launching a Diversity Advisory Council to guide on key initiatives across HTLF and 

our banks. The council will provide educational opportunities and foster strategic 

guidance, alignment and integration of DEI eforts. 

Continuing to improve diversity and inclusion in all levels of our company. 

33 

 
E X E C U T I V E   M A N A G E M E N T   A N D   D I R E C T O R S  
As of December 31, 2020 

EXECUTIVE MANAGEMENT 

Bruce K. Lee 
President and CEO 
Lynn B. Fuller 
Executive Operating Chairman 
— 

Deborah K. Deters 
Executive Vice President, 
Chief Human Resources Ofcer 

Lynn H. “Tut” Fuller, M.D. 
Executive Vice President, 
Regional President 

Laura J. Hughes 
Executive Vice President, 
Chief Marketing Ofcer 

Nathan R. Jones 
Executive Vice President, 
Chief Credit Ofcer 

Jay L. Kim 
Executive Vice President, 
General Counsel 

Kevin C. Karrels 
Executive Vice President, 
Head of Consumer Banking 

R. Greg Leyendecker 
Executive Vice President, 
Regional President 

Bryan R. McKeag 
Executive Vice President, 
Chief Financial Ofcer 

Dennis J. Mochal 
Executive Vice President, 
Chief Information Ofcer 

Tamina L. O’Neill 
Executive Vice President, 
Chief Risk Ofcer 

J. Daniel Patten 
Executive Vice President, 
Finance and Corporate 
Strategy 

David A. Prince 
Executive Vice President, 
Head of Commercial Banking 

Janet M. Quick 
Executive Vice President, 
Deputy Chief Financial Ofcer, 
Principal Accounting Ofcer 

Christopher S. Hylen 
Board Member and CEO 
Reltio, Inc. 
Redwood City, CA 

R. Michael McCoy 
Chairman, Ex-Ofcio President 
and CEO 
McCoy Group 
Dubuque, IA 

Susan G. Murphy 
Principal 
The Grace Alliance, LLC 
Denver, CO 

Barry H. Orr 
Director and CEO 
FirstBank & Trust 
Lubbock, TX 

John K. Schmidt 
Senior Vice President and 
Chief Financial Ofcer 
A.Y. McDonald 
Dubuque, IA 

Martin J. Schmitz 
Chairman 
Citywide Banks 
Greenwood Village, CO 

Duane E. White 
Executive Vice President and 
Chief Product Ofcer 
Medecision 
Minneapolis, MN 

Kevin G. Quinn 
Executive Vice President, 
Regional President 

Daniel C. Stevens 
Executive Vice President, 
Head of ITOPS 

Steven E. Ward 
Executive Vice President, 
Regional President 

BOARD OF DIRECTORS 

Lynn B. Fuller 
Executive Operating Chairman 
HTLF 
Dubuque, IA 

Bruce K. Lee 
President and CEO 
HTLF 
Dubuque, IA 

Robert B. Engel 
Managing Director and CEO 
BLT Advisory Services, LLC 
Naples, FL 

Mark C. Falb 
Chairman and CEO 
Kendall Hunt Publishing 
Company and Westmark 
Enterprises, Inc. 
Dubuque, IA 

Thomas L. Flynn 
Past President and CEO 
Flynn Ready-Mix Concrete Co. 
Dubuque, IA 

Jennifer K. Hopkins 
Managing Partner 
Crescendo Capital Partners 
Centennial, CO 

34  HTLF  //   2020 Annual Report 

 
ROCKY MOUNTAIN 
BANK 

Lynn B. Fuller 
Board Chair 

Tod M. Petersen 
President and CEO 
— 

Catherine Bergman 
Michael Johns 
Pamela K. Mower 
Gerald Pearsall 
Kevin G. Quinn 

WISCONSIN BANK & 
TRUST 

J. Cory Recknor 
Board Chair 

Brent Giles 
President and CEO 
— 

John K. Faust 
Lynn B. Fuller 
Erik A. Huschitt 
Ramesh C. Kapur 
Jack R. Liebl 
Stephan J. Nickels 
Steven F. Stref 
Paul W. Sweeney 
Steven E. Ward 
Thomas J. Wilkinson 

S U B S I D I A R Y   D I R E C T O R S   A N D   P R E S I D E N T S  
As of December 31, 2020 

ARIZONA BANK & TRUST 

John D. Benton 
Board Chair 

William H. Callahan 
President and CEO 
— 

David M. Adame 
Lynn B. Fuller 
R. Greg Leyendecker 
Paul F. Muscenti 
Christian Roe 
R. Randy Stolworthy 
Dr. Philip To 
Frank E. Walter 

BANK OF BLUE VALLEY 

Kurt M. Saylor 
Chairman 

Robert D. Regnier 
Executive Chairman 
and CEO 

Wendy Reynolds 
President 
— 

Lynn B. Fuller 
Thomas A. McDonnell 
Rhonda S. McHenry 
Kent P. Saylor 
Anne D. St. Peter 
Robert D. Taylor 
Steven E. Ward 
Ryan Wilkerson 
Steven D. Wilkinson 

CITYWIDE BANKS 

Martin J. Schmitz 
Board Chair 

Joanne C. Sherwood 
President and CEO 
— 

Robert B. Engel 
Lynn B. Fuller 
Jennifer K. Hopkins 
Bruce K. Lee 
Susan G. Murphy 
Kevin G. Quinn 
W. Scott Reichenberg 
Mike Zoellner 

DUBUQUE BANK AND 
TRUST COMPANY 

Thomas L. Flynn 
Board Chair 

Lynn H. “Tut” Fuller, M.D. 
President and CEO 
— 

Chad M. Chandlee 
Richard C. Cody 
David C. Davis 
James R. Etheredge 
Donnelle M. Fuerste 
Lynn B. Fuller 
Charles D. Glab 
Timothy W. Hodge 
Douglas J. Horstmann 
Robert D. McDonald II 
James C. Mulgrew 
John B. (J.B.) Priest 
John K. Schmidt 
John Tallent 

FIRSTBANK & TRUST 

Barry H. Orr 
Chairman and CEO 

Greg Garland 
President 
— 

Troy Allcorn 
Barry Brown 
Lynn B. Fuller 
Ricky Green 
Bruce K. Lee 
Fred Locker 
R. Bruce Orr 
Gary Rothwell 
Scott Wade 

ILLINOIS BANK & TRUST 

Frank E. Walter 
Board Chair 

Jefrey S. Hultman 
CEO 

Thomas D. Budd 
President 
— 

Charles E. Box 
Michael K. Broski 
Todd B. Colin 

Craig A. Erdmier 
Monica B. Glenny 
Damon C. Heim 
Dana S. Kiley, Jr. 
Pamela R. Maher 
Michael J. Rogers 
Steven E. Ward 
Laurel S. Wurster 

MINNESOTA 
BANK & TRUST 

Steven M. Thul 
Board Chair 

Stephen G. Bishop 
President and CEO 
— 

Timothy S. Clark 
Lynn B. Fuller 
Randy Morgan 
Steven E. Ward 

NEW MEXICO 
BANK & TRUST 

Lynn B. Fuller 
Board Chair 

R. Greg Leyendecker 
President and CEO 
— 

Robert W. Eaton 
Cole Flanagan 
Sherman McCorkle 
Michael Mechenbier 
Ben F. Spencer 

PREMIER VALLEY BANK 

Thomas G. Richards 
Board Chair 

Lo B. Nestman 
President and CEO 
— 

Linda F. East 
Marvell French 
Lynn B. Fuller 
Richard H. Lehman 
J. Mike McGowan 
Kevin G. Quinn 

35 

 
  
   
   
   
 
 
Corporate and 
Investor Information 

A N N U A L   M E E T I N G  

P R O F I L E  

In accordance with local, state and national pandemic guidance 

MAILING ADDRESS 

and with the safety and health of Heartland Financial USA, Inc. 

shareholders, employees and the broader community as top 

priority, the company will hold a “virtual” Annual Meeting. 

We invite you to electronically attend the Annual Meeting which will 

be held on Wednesday, May 19, 2021 at 1:00 p.m. Central Daylight 

Time. You will be able to attend the Annual Meeting, vote and submit 

your questions during the meeting by visiting: 

http://virtualshareholdermeeting.com/HTLF2021. 

Prior to the meeting, you will be able to vote at www.proxyvote.com. 

FORM 10-K AND OTHER INFORMATION 

The company submits an annual report to the Securities and 

Exchange Commission on Form 10-K. Stockholders may obtain 

copies of our Form 10-K without charge by writing to Jay Kim, 

Heartland Financial USA, Inc. 

1398 Central Avenue 

P.O. Box 778 

Dubuque, Iowa 52004-0778 

563.589.2100 

INDEPENDENT AUDITORS 

KPMG LLP 

Des Moines, Iowa 

CORPORATE COUNSEL 

Dorsey & Whitney LLP 

Minneapolis, Minnesota 

Executive Vice President, General Counsel, Heartland Financial USA, 

Inc., 1398 Central Avenue, P.O. Box 778, Dubuque, Iowa 52004-0778. 

STOCK LISTING 

The Form 10-K is also available on the Heartland website under the 

Heartland’s common stock is 

heading Investor Relations. Securities analysts and other investors 

traded through the NASDAQ 

seeking additional information about Heartland should contact Bryan 

Global Select Market System 

R. McKeag, Executive Vice President, Chief Financial Ofcer, at the 

under the symbol “HTLF.” 

above address or call him at 563.589.1994. Additional information is 

also available at Heartland’s website: HTLF.com. 

DIVIDEND REINVESTMENT AND STOCK PURCHASE PLAN 

Heartland Financial USA, Inc. ofers stockholders of record a simple 

and convenient method of increasing holdings in our company 

by participating in Heartland’s Dividend Reinvestment and Stock 

Purchase Plan. Participants can directly reinvest dividends and make 

Depository shares representing 

Heartland preferred stock are 

also traded through the NASDAQ 

Global Select Market System 

under the symbol “HTLFP.” 

Complete information is 

available at HTLF.com. 

optional cash purchases to acquire additional shares. They may elect 

to reinvest dividends on either all or a portion of the shares they hold. 

TRANSFER AGENT/ 
STOCKHOLDER SERVICES 

Participants may also elect to purchase shares of common stock by 

making optional cash payments. For additional information regarding 

the Plan, or to request a copy of the Plan’s prospectus, please call 

Heartland’s transfer agent, Broadridge Corporate Issuer Solutions, 

toll free at 1.866.741.7520. 

Inquiries related to stockholder 

records, stock transfers, 

changes of ownership, changes 

of address and dividend 

payments should be sent to 

Heartland’s transfer agent at the 

following address: Broadridge 

Corporate Issuer Solutions, P.O. 

Box 1342, Brentwood, NY 11717. 

They may also be contacted by 

phone at 1.866.741.7520. 

36  HTLF  //   2020 Annual Report 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
WASHINGTON, D.C. 20549 
FORM 10-K 
☑ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE 
SECURITIES EXCHANGE ACT OF 1934 
For the fiscal year ended December 31, 2020 

☐	TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 
For the transition period from ___________ to ___________ 

Commission File Number: 001-15393 

HEARTLAND FINANCIAL USA, INC. 
(Exact name of Registrant as specified in its charter) 

Delaware 
(State or other jurisdiction of incorporation or organization) 

42-1405748 
(I.R.S. Employer identification number) 

1398 Central Avenue, Dubuque, Iowa 52001 
(Address of principal executive offices) (Zip Code) 

(563) 589-2100 
(Registrant's telephone number, including area code) 

Securities registered pursuant to Section 12(b) of the Act: 

Title of Class 
Common Stock $1.00 par value 

Trading Symbol(s) 
HTLF 

Name of Each Exchange on Which Registered 
The Nasdaq Global Select Market 

Depositary Shares, each representing 1/400th interest in 
a share of 7.00% Fixed-Rate Reset Non-Cumulative 
Perpetual Preferred Stock, Series E 

HTLFP 

The Nasdaq Global Select Market 

Indicate by check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ☑	No	☐ 

Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Exchange Act. 

Securities registered pursuant to Section 12(g) of the Act: 
None 

Yes ☐ No ☑ 

Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange 
Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports), and (2) has been 
subject to such filing requirements for the past 90 days. Yes ☑	No  ☐ 

Indicate by check mark whether the Registrant has submitted electronically, every Interactive Data File required to be submitted pursuant to 
Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was 
required to submit such files). Yes ☑	No  ☐ 

Indicate by check mark whether the Registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, smaller reporting 
company, or an emerging growth company. See the definitions of "large accelerated filer," "accelerated filer," "smaller reporting company," 
and "emerging growth company" in Rule 12b-2 of the Exchange Act. 

Large accelerated filer  ☑ 
Emerging growth company  ☐ 
If an emerging growth company, indicate by check mark if the Registrant has elected not to use the extended transition period for complying 
with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. 

Non-accelerated filer  	☐ 

Smaller reporting company 	☐ 

Accelerated filer  ☐ 

Indicate by check mark whether the registrant has filed a report on or attestation to its management's assessment of the effectiveness of its 
internal control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public 
accounting firm that prepared or issued its audit report.  ☑ 

Indicate by check mark whether the Registrant is a shell company (as defined in Exchange Act Rule 12b-2). Yes  ☐	No ☑ 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
   
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
          
 
    
            
 
  
         
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
  
 
The aggregate market value of the voting and non-voting common equity held by non-affiliates of the Registrant (assuming, for purposes of 
this calculation only, that the Registrant's directors, executive officers and greater than 10% shareholders are affiliates of the Registrant), 
based on the last sales price quoted on the Nasdaq Global Select Market on June 30, 2020, the last business day of the registrant's most 
recently completed second fiscal quarter, was approximately $1,161,388,720. 

As of February 24, 2021, the Registrant had issued and outstanding 42,096,266 shares of common stock, $1.00 par value per share. 

Portions of the Proxy Statement for the 2021 Annual Meeting of Stockholders, which will be filed no later than 120 days after December 31, 
2020, are incorporated by reference into Part III. 

DOCUMENTS INCORPORATED BY REFERENCE 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HEARTLAND FINANCIAL USA, INC. 
Form 10-K Annual Report 
Table of Contents 

Part I 

Item 1. 
A. 
B. 
C. 
D. 
E. 

Business 
General Description 
Market Areas 
Competition 
Human Capital 
Supervision and Regulation 

Item 1A.  Risk Factors 
Item 1B.  Unresolved Staff Comments 
Item 2. 
Item 3. 
Item 4.  Mine Safety Disclosures 

Properties 
Legal Proceedings 

Information About Our Executive Officers 

Part II 

Selected Financial Data 

Item 5.  Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities 
Item 6. 
Item 7.  Management’s Discussion and Analysis of Financial Condition and Results of Operations 
Item 7A.  Quantitative and Qualitative Disclosures About Market Risk 
Financial Statements and Supplementary Data 
Item 8. 
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure 
Item 9. 
Item 9A.  Controls and Procedures 
Item 9B.  Other Information 
Part III 

Item 10.  Directors, Executive Officers and Corporate Governance 
Item 11.  Executive Compensation 
Item 12. 
Item 13.  Certain Relationships and Related Transactions, and Director Independence 
Item 14. 
Part IV 

Principal Accountant Fees and Services 

Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters 

Item 15.  Exhibits and Financial Statement Schedules 
Item 16. 

10-K Summary 
Index of Exhibits 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART I 

SAFE HARBOR STATEMENT 

This Annual  Report  on Form  10-K (including any information incorporated herein by reference) contains, and future  oral  and 
written  statements  of  Heartland  Financial   USA,  Inc.  ("Heartland")  and  its  management   may  contain,  forward-looking 
statements within the  meaning of such term  in Section 27A of the  Securities Act  of 1933, as amended (the  "Securities Act"), 
and  Section  21E   of  the   Securities  Exchange   Act   of  1934,  as  amended  (the   "Exchange   Act")  with  respect   to  the   business, 
financial   condition,  results  of  operations,  plans,  objectives  and  future   performance   of  Heartland.  Any  statements  about  
Heartland's expectations, beliefs, plans, objectives, assumptions or future  events or performance  are  not  historical  facts and may 
be   forward-looking.  Forward-looking  statements  may  include   information  about   possible   or  assumed  future   results  of 
Heartland's  operations  or  performance,  and  may  be   based  upon  beliefs,  expectations  and  assumptions  of  Heartland's 
management.  These   forward-looking  statements,  are   generally  identifiable   by  the   use   of  words  such  as  "believe,"  "expect," 
"anticipate,"  "plan,"  "intend,"  "estimate,"  "project,"  "may,"  "will,"  "would,"  "could,"  "should,"  "view,"  "opportunity." 
"potential," or other similar expressions. Although Heartland has made  these  statements based on management's experience  and 
best  estimate  of future  events, the  ability of Heartland to predict  results or the  actual  effect  or outcomes of plans or strategies is 
inherently  uncertain,  and  there   may  be   events  or  factors  that   management   has  not   anticipated.  Therefore,  the   accuracy  and 
achievement  of such forward-looking statements and estimates are  subject  to a  number of risks, many of which are  beyond the  
ability of management  to control  or predict, that  could cause  actual  results to differ materially from  those  in its forward-looking 
statements. These  factors, which Heartland currently believes could have  a  material  adverse  effect  on its operations and future  
prospects  are   detailed  in  the   "Risk  Factors"  section  included  under  Item   1A.  of  Part   I  of  this  Annual   Report   on  Form   10-K, 
include, among others:  

•  COVID-19 Pandemic Risks,  including risks related to the ongoing COVID-19 pandemic and measures enacted by the  

U.S. federal and state governments and adopted by private businesses in response to the COVID-19 pandemic; 

•  Economic and Market Conditions Risks, including risks related to the deterioration of the U.S. economy in general and 

in the local economies in which Heartland conducts its operations;   

•  Credit  Risks, including risks of increasing credit  losses due  to deterioration in the  financial  condition of Heartland's 
borrowers, based on declining oil  prices and asset  and collateral  values, which may continue  to increase  the  provision 
for credit losses and net charge-offs ; 

•  Liquidity and Interest Rate Risks, including the impact of capital market conditions and changes in monetary policy on 

our borrowings and net interest income;  

•  Operational  Risks, including processing, information systems, cybersecurity, vendor, business interruption, and fraud 

risks; 
Strategic and External Risks, including economic, political, and competitive forces impacting our business;  

• 
•  Legal, Compliance and Reputational Risks, including regulatory and litigation risks; and 
•  Risks of Owning Stock in Heartland, including stock price volatility and dilution as a result of future equity offerings 

and acquisitions. 

However, there  can be  no assurance  that  other factors not  currently anticipated by Heartland will  not  materially and adversely 
affect  Heartland’s business, financial  condition and results of operations. In addition, many of these  risks and uncertainties are  
currently amplified by and may continue  to be  amplified by the  COVID-19 pandemic  and the  impact  of varying governmental  
responses that  affect  Heartland’s customers and the  economies where  they operate. Additionally, all  statements in this Annual  
Report   on  Form   10-K,  including  forward-looking  statements,  speak  only  as  of  the   date   they  are   made.  Heartland  does  not  
undertake  and specifically disclaims any obligation to publicly release  the  results of any revisions which may be  made  to any 
forward-looking  statement   to  reflect   events  or  circumstances  after  the   date   of  such  statements  or  to  reflect   the   occurrence   of 
anticipated or unanticipated events or to otherwise  update  any statement  in light  of new information or future  events. Further 
information concerning Heartland and its business, including additional factors that could materially affect Heartland’s financial  
results, is included in Heartland’s filings with the Securities and Exchange Commission (the "SEC"). 

1ITEM 1.  BUSINESS 

A.  GENERAL DESCRIPTION 

Heartland Financial  USA, Inc. (individually referred to herein as "Parent  Company" and collectively with all  of its subsidiaries 
and affiliates referred to herein as "Heartland," "we," "us," or "our") is a  multi-bank holding company registered under the  Bank 
Holding  Company  Act   of  1956,  as  amended  (the   "BHCA"),  that   was  originally  formed  in  the   state   of  Iowa   in  1981  and 
reincorporated in the  State  of Delaware  in 1993. Heartland's headquarters are  located at  1398 Central  Avenue, Dubuque, Iowa. 
Our website  address is www.htlf.com. You can access, free  of charge, our filings with the  SEC, including our Annual  Report  on 
Form  10-K, our quarterly reports on Form  10-Q, current  reports on Form  8-K and any other amendments to those  reports, at  our 
website   under  the   Investor  Relations  tab,  or  at   the   SEC   website   at   www.sec.gov.  Proxy  materials  for  our  upcoming  2021 
Annual   Shareholders  Meeting  to  be   held  on  May  19,  2021,  will   be   available   electronically  via   a   link  on  our  website   at  
www.htlf.com. 

At   December  31,  2020,  Heartland  had  total   assets  of  $17.91  billion,  total   loans  held  to  maturity  of  $10.02  billion  and  total  
deposits  of  $14.98  billion.  Heartland’s  total   stockholders'  equity  as  of  December  31,  2020,  was  $2.08  billion.  Net   income  
available to common stockholders for 2020 was $133.5 million. 

Heartland  conducts  a   community  banking  business  through  11  independently  branded  and  chartered  community  banks 
(collectively,  the   "Banks")  operating  in  the   states  of  Iowa,  Illinois,  Wisconsin,  New  Mexico,  Arizona,  Montana,  Colorado, 
Minnesota,  Kansas,  Missouri,  Texas  and  California.  All   Banks  are   insured  and  regulated  by  the   Federal   Deposit   Insurance  
Corporation (the  "FDIC"). Listed below are  the  Banks, which, as of the  date  of this Annual  Report  on Form  10-K, operate  a  
total of 133 banking locations: 

Illinois Bank & Trust, Rockford, Illinois, is chartered under the laws of the state of Illinois. 

•  Dubuque Bank and Trust Company, Dubuque, Iowa, is chartered under the laws of the state of Iowa. 
• 
•  Wisconsin Bank & Trust, Madison, Wisconsin, is chartered under the laws of the state of Wisconsin. 
•  New Mexico Bank & Trust, Albuquerque, New Mexico, is chartered under the laws of the state of New Mexico. 
•  Rocky Mountain Bank, Billings, Montana, is chartered under the laws of the state of Montana. 
•  Arizona Bank & Trust, Phoenix, Arizona, is chartered under the laws of the state of Arizona. 
•  Citywide Banks, Denver, Colorado, is chartered under the laws of the state of Colorado. 
•  Minnesota Bank & Trust, Edina, Minnesota, is chartered under the laws of the state of Minnesota. 
•  Bank of Blue Valley, Merriam, Kansas, is chartered under the laws of the state of Kansas. 
• 
• 

Premier Valley Bank, Fresno, California, is chartered under the laws of the state of California. 
First Bank & Trust, Lubbock, Texas, is chartered under the laws of the state of Texas. 

Dubuque Bank and Trust Company also has two wholly-owned non-bank subsidiaries: 

•  DB&T Insurance, Inc., a multi-line insurance agency, with one wholly-owned subsidiary: 

◦  Heartland Financial USA, Inc. Insurance Services, a multi-line insurance agency with the primary purpose of 

providing online insurance products to consumers and small business clients in Bank markets. 

•  DB&T Community Development Corp., a community development company with the primary purpose of partnering 

in low-income housing and historic rehabilitation projects. 

In addition, as of December 31, 2020, Heartland had trust  preferred securities issued through special  purpose  trust  subsidiaries 
formed  for  the   purpose   of  offering  cumulative   capital   securities  including  Heartland  Financial   Statutory  Trust   IV,  Heartland 
Financial  Statutory Trust  V, Heartland Financial  Statutory Trust  VI, Heartland Financial  Statutory Trust  VII, Morrill  Statutory 
Trust  I, Morrill  Statutory Trust  II, Sheboygan Statutory Trust  I, CBNM Capital  Trust  I, Citywide  Capital  Trust  III, Citywide  
Capital   Trust   IV,  Citywide   Capital   Trust   V,  OCGI  Statutory  Trust   III,  OCGI  Capital   Trust   IV,  BVBC   Capital   Trust   II  and 
BVBC Capital Trust III. All of Heartland’s subsidiaries were wholly owned as of December 31, 2020. 

The  principal  business of our Banks consists of making loans to and accepting deposits from  businesses and individuals. Our 
Banks provide  full  service  commercial  and retail  banking in their communities. Both our loans and our deposits are  generated 
primarily  through  strong  banking  and  community  relationships  and  through  management   that   is  actively  involved  in  the  
community.  Our  lending  and  investment   activities  are   funded  primarily  by  core   deposits.  This  stable   source   of  funding  is 
achieved  by  developing  banking  relationships  with  customers  through  value-added  product   offerings,  competitive   market  

2

pricing,  convenience   and  high-touch  personal   service.  Deposit   products,  which  are   insured  by  the   FDIC   to  the   full   extent  
permitted  by  law,  include   checking  and  other  demand  deposit   accounts,  NOW   accounts,  savings  accounts,  money  market  
accounts, certificates of deposit, individual  retirement  accounts and other time  deposits. Loan products include  commercial  and 
industrial, commercial  real  estate, small  business, agricultural, real  estate  mortgage, consumer, and credit  cards for commercial, 
business and personal use. 

We  enhance  the  customer-centric  local  services of our Banks with a  full  complement  of value-added services, including wealth 
management, investment, retirement  plan and insurance  services. We  provide  contemporary technology solutions that  provide  
our customers convenient  electronic  banking services and client  access to account  information through business and personal  
online  banking, mobile  banking, bill  payment, remote  deposit  capture, treasury management  services, credit  and debit  cards and 
automated teller machines. 

Business Model and Operating Philosophy 
Heartland’s operating philosophy is to maximize the benefits of a community banking model by: 

1.  Creating strong community ties through customer-centric local bank delivery of products and services. 

•  Deeply rooted local leadership and boards 
•  Local community knowledge and relationships 
•  Local decision-making 
Independent charters 
• 
•  Locally recognized brands 
•  Commitment to an exceptional customer experience 

2.  Providing extensive banking services to increase revenue. 

• 
• 

Full range of commercial products, including government guaranteed lending and treasury management services 
Private   client   services,  including  investment   management,  trust,  retirement   plans  and  brokerage   and  investment  
services 

•  Convenient and competitive retail products and services 
•  Residential mortgage origination and referrals 
• 

Providing added client value through consultative relationship building 

3.  Centralizing back-office operations for efficiency. 

•  Leverage expertise across all Banks 
•  Contemporary technology for account processing and delivery systems 
•  Efficient back-office support for loan processing and deposit operations 
•  Centralized loan underwriting and collections 
•  Centralized loss management and risk analysis 
•  Centralized  support   for  other  professional   services,  including  human  resources,  marketing,  legal,  compliance, 

finance, administration, internal audit, risk management, investment management, customer support and facilities 

We   believe   the   personal   and  professional   service   we   offer  to  our  customers  provides  an  appealing  alternative   to  the   service  
provided  by  the   "megabanks."  While   we   are   committed  to  a   community  banking  philosophy,  we   believe   our  size,  combined 
with  our  robust   suite   of  financial   products  and  services,  allows  us  to  effectively  compete   in  our  respective   market   areas.  To 
remain  price   competitive,  we   also  believe   that   we   must   manage   expenses  and  gain  economies  of  scale   by  centralizing  back 
office   support   functions.  Although  each  of  our  Banks  operates  under  the   direction  of  its  own  board  of  directors,  we   have  
standard  operating  policies  regarding  asset/liability  management,  liquidity  management,  risk  management,  investment  
management, and lending and deposit structure management. 

Another  component   of  our  operating  strategy  is  to  encourage   all   directors,  officers  and  employees  to  maintain  a   strong 
ownership  interest   in  Heartland.  We   have   established  ownership  guidelines  for  our  directors.  We   also  have   a   stock 
compensation plan and an employee stock purchase plan. 

We   are   deeply  committed  to  our  communities  by  encouraging  the   active   participation  of  our  employees,  officers  and  board 
members in local charitable, civic, school, religious and community development activities. 

3Acquisition and Branch Optimization Strategy 
Our  primary  objectives  are  to  increase  profitability  and  diversify  our  market  area  and  asset  base  by  expanding  through 
acquisitions and to grow organically by increasing our customer base in the markets we serve. In the current environment, we 
are continuing to seek opportunities for growth through acquisitions. Although we are focused on opportunities in our existing 
and  adjacent  markets,  we  would  consider  acquisitions  in  new  growth  markets  if  they  fit  our  business  model,  support  our 
customer-centric culture, provide a sufficient return on investment and would be accretive to earnings within the first year of 
combined  operations.  We  typically  consider  acquisitions  of  established  financial  institutions,  primarily  commercial  banks  or 
thrifts. 

In recent years, we have focused on markets with growth potential in the Midwestern, Southwestern and Western regions of the 
United  States.  Our  strategy  is  to  balance  the  growth  in  our  Southwestern  and  Western  markets  with  the  stability  of  our 
Midwestern markets. The following table provides information about the implementation of Heartland's expansion strategy: 

Name 

Citizens Finance Co.(1)

Year 
1988 
1989  Key City Bank 
1991  Farley State Bank 
1992  Galena State Bank & Trust Co. 
First Community Bank(2)
1994 
Riverside Community Bank(3)
1995 
Cottage Grove State Bank(4)
1997 
1998  New Mexico Bank & Trust 
1999  Bank One Monroe (branch) 
2000  First National Bank of Clovis 
2003  Arizona Bank & Trust 
2004  Rocky Mountain Bank 
Summit Bank & Trust(5)
2006 
2006  Bank of the Southwest 
2008  Minnesota Bank & Trust 
2009  Elizabeth State Bank 
2012  Liberty Bank, FSB (three branches) 
2012  First National Bank Platteville 
2012  Heritage Bank, N.A. 
2013  Morrill & Janes Bank and Trust Company 
2013 
2015  Community Bank & Trust (Sheboygan) 
2015  Community Bank (Santa Fe) 
2015  First Scottsdale Bank, N.A. 
2015  Premier Valley Bank 
Centennial Bank(5)
2016 
2017  Founders Community Bank 
2017  Citywide Banks 
2018  Signature Bank 
2018  First Bank & Trust 
2019  Bank of Blue Valley 
2019  Rockford Bank and Trust Company 
Johnson Bank (4 branches) 
2020 
2020  AimBank 

Freedom Bank(7)

De Novo  Acquisition 

Merged Into or Assets Purchased By 

X 

X 

X 

X 

X 

X 
X 
X 
X 
X 

X 

X 
X 

X 

X 

X 
X 
X 
X 
X 
X 
X 
X 
X 
X 
X 
X 
X 
X 
X 
X 
X 
X 
X 

N/A 
Dubuque Bank and Trust Company 
Dubuque Bank and Trust Company 
Illinois Bank & Trust (2015) 
Dubuque Bank and Trust Company (2011) 
N/A 
N/A 
N/A 
Wisconsin Bank & Trust 
New Mexico Bank & Trust 
N/A 
N/A 
N/A 
Arizona Bank & Trust 
N/A 
Galena State Bank & Trust Co.(6)
Dubuque Bank and Trust Company 
Wisconsin Bank & Trust 
Arizona Bank & Trust 
N/A 
Illinois Bank & Trust (2014) 
Wisconsin Bank & Trust 
New Mexico Bank & Trust 
Arizona Bank & Trust 
N/A 
Summit Bank & Trust(5)
Premier Valley Bank 
Centennial Bank and Trust(8)
Minnesota Bank & Trust 
N/A 
Morrill & Janes Bank and Trust Company(9)
Illinois Bank & Trust 
Arizona Bank & Trust 
First Bank & Trust(10)

(1) The loans of Citizens Finance Co. were sold in the first quarter of 2019. 
(2) First Community Bank branches were sold in the second quarter of 2019. 
(3) Riverside Community Bank changed its name to Illinois Bank & Trust in 2014. 
(4) Cottage Grove State Bank was renamed Wisconsin Community Bank upon acquisition and subsequently changed its name to Wisconsin 
Bank & Trust. 
(5) Summit Bank & Trust changed its name to Centennial Bank and Trust upon the acquisition of Centennial Bank. 
(6) Galena State Bank & Trust Co. was merged into Illinois Bank & Trust in 2015. 
(7) Two Freedom Bank branches were sold in the second quarter of 2019. 
(8) Centennial Bank and Trust changed its name to Citywide Banks upon the acquisition of Citywide Banks. 
(9) Morrill & Janes Bank and Trust Company changed its name to Bank of Blue Valley upon the acquisition of Bank of Blue Valley. 
(10) In the first quarter of 2021,  seven of the twenty-five AimBank branches were transferred to New Mexico Bank & Trust. 

4 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
For  a   description  of  the   AimBank  and  Johnson  Bank  branch  acquisitions,  refer  to  "2020  Developments"  under  Item   7. 
"Management’s Discussion and Analysis of Financial Condition and Results of Operations." 

Through acquisition and organic  growth, our goal  is to reach at  least  $1 billion in assets in each of our charters. As of December 
31, 2020, we  have  achieved this goal  in ten of our eleven charters. Dubuque  Bank and Trust  Company, Illinois Bank &  Trust, 
Wisconsin Bank &  Trust, New Mexico Bank &  Trust, Arizona  Bank &  Trust, Citywide  Banks, Minnesota  Bank &  Trust, Bank 
of Blue Valley, Premier Valley Bank and First Bank & Trust each have assets over $1 billion. 

Due  to changes in the  competitive  landscape  and our customers' banking behaviors, we  have  selectively sold, consolidated and 
closed branches recently. We  anticipate  these  strategic  activities will  provide  the  resources to support  our investments in areas 
that  improve  our customer experiences and fuel  our organic  growth. As a  result  of our ongoing branch optimization, we  may 
complete additional, selective reductions in our branch network in the future. 

Primary Business Lines 
General 
We  are  engaged in the  business of community banking and operate  as a  single  business segment. Our Banks provide  a  wide  
range   of  commercial,  small   business  and  consumer  banking  services  to  businesses,  including  public   sector  and  non-profit  
entities,  and  to  individuals.  We   have   a   broad  customer  base   and  are   not   dependent   upon  a   single   or  a   few  customers.  We  
provide  a  contemporary menu of traditional  and non-traditional  service  channels including online  banking, mobile  banking and 
telephone   banking.  Our  Banks  provide   a   comprehensive   suite   of  banking  services  comprised  of  competitively  priced  deposit  
and credit offerings, along with treasury management and retirement plan services.  

Our bankers actively solicit  the  business of new companies entering their market  areas as well  as established companies in their 
respective  business communities. We  believe  that  the  Banks are  successful  in attracting new customers in their markets through 
professional  service, a  suite  of comprehensive  banking products, competitive  pricing, credit  facilities, convenient  locations and 
proactive communications. Our primary lines of business are described below. 

Commercial Banking 
Our Banks have  a  strong commercial  loan base  generated primarily through business networks and personal  relationships in the  
communities  they  serve.  The   current   portfolios  of  the   Banks  reflect   the   businesses  in  those   communities  and  include   a   wide  
range  of business loans, including lines of credit  for working capital  and operational  purposes. Commercial  real  estate  loans, 
which  include   owner  occupied  and  non-owner  occupied  loans,  are   generally  term   loans  originated  for  the   acquisition  of 
equipment  and real  estate. Although most  loans are  made  on a  secured basis, loans may be  made  on an unsecured basis where  
warranted by the  overall  financial  condition of the  borrower. Generally, terms of commercial  and commercial  real  estate  loans 
range from one to five years. 

Commercial   bankers  at   the   Banks  provide   a   consultative   customer-centric   approach  utilizing  the   comprehensive   suite   of 
banking products and services to deliver tailored solutions to the  client  in an organized and efficient  manner both for the  client  
and the  bank. Bankers are  trained and experienced in providing consultative  solutions to clients to assist  them  in accomplishing 
their business strategies and objectives. The  suite  of banking services used to accompany this approach are  developed to be  at  
the highest level in the industry and can be customized to fit the objectives of the client. 

Closely integrated with our loan programs is a  significant  emphasis on treasury management  services that  enhance  our business 
clients' ability to monitor, accumulate and disburse funds efficiently. Our treasury management has five basic functions: 

collection;  
disbursement; 

• 
• 
•  management of cash; 
• 
• 

information reporting; and 
fraud prevention. 

Our treasury management  services suite  includes online  banking and bill  payment, automated clearing house  ("ACH") services, 
wire   transfer,  zero  balance   accounts,  transaction  reporting,  lock  box  services,  remote   deposit   capture,  accounts  receivable  
solutions,  commercial   purchasing  cards,  merchant   credit   card  services,  investment   sweep  accounts,  reconciliation  services, 
foreign  exchange   and  several   fraud  prevention  services,  including  check  and  electronic   positive   pay,  and  virus/malware  
protection service. 

5Many  of  the  businesses  in  the  communities  we  serve  are  small  to  mid-sized  businesses,  and  commercial  lending  to  small 
businesses has been, and continues to be, an emphasis for the Banks. The table below shows the certifications granted to the 
Banks  from  the  United  States  Small  Business  Administration  ("SBA")  and  United  States  Department  of  Agriculture  (the 
"USDA") Rural Development Business and Industry loan program. 

Bank 

Dubuque Bank and Trust Company 
Illinois Bank & Trust 
Wisconsin Bank & Trust 
New Mexico Bank & Trust 
Arizona Bank & Trust 
Rocky Mountain Bank 
Citywide Banks 
Minnesota Bank & Trust 
Bank of Blue Valley 
Premier Valley Bank 
First Bank & Trust 

SBA 
Express
Lender 
X 
X 
X 
X 
X 
X 
X 
X 
X 
X 
X 

SBA 
Preferred 
Lender 

SBA 
Export
Express 

USDA 
Certified 
Lender 

X 

X 
X 

X 
X 

X 
X 
X 

X 

X 
X 

Our  Banks  participate  in  the  Paycheck  Protection  Program  ("PPP"),  originally  created  by  the  Coronavirus  Aid,  Relief  and 
Economic  Security  Act  (the  "CARES  Act")  and  later  expanded  with  the  adoption  of  the  Paycheck  Protection  Program 
Flexibility Act (the "PPFA") and the Economic Aid to Hard-Hit Small Businesses, Nonprofits and Venues Act (the "Economic 
Aid Act"). PPP loans provide small businesses with funding to maintain payroll and cover certain other overhead expenses. PPP 
loans are 100% SBA guaranteed and borrowers may be eligible to have an amount up to the entire principal balance forgiven 
and paid by the SBA. PPP loans also carry a zero-risk rating for regulatory capital purposes, and the Federal Reserve has made 
available a liquidity facility to facilitate funding of PPP loans held by banks. 

Our  commercial  and  commercial  real  estate  loans  are  primarily  made  based  on  the  identified  cash  flow  of  the  borrower  and 
secondarily on the underlying collateral provided by the borrower. We value the collateral for most of these loans based upon 
its estimated fair market value and require personal guarantees in most instances. The primary repayment risks of commercial 
and commercial real estate loans are that the cash flow of the borrowers may be unpredictable, and the collateral securing these 
loans may fluctuate in value. 

With the oversight of our centralized credit administration group, our credit risk management process is governed by our loan 
policy  which  establishes  our  framework  for  credit  and  underwriting  standards  across  the  company  and  our  Banks.  Our  loan 
policy  provides  the  underlying  standards  in  alignment  with  safe  and  sound  credit  decision  making  and  in  accordance  with 
regulatory guidelines as applicable to our portfolio (e.g., Real Estate Lending Standards, Supervisory Loan-to-Value Limits). 
Centralized  staff  in  credit  administration  assist  our  Bank  commercial  and  agricultural  lending  officers  in  the  analysis, 
underwriting of credit and facilitation of the credit approval process. 

In  addition  to  the  lending  personnel  of  the  Banks  reporting  to  their  respective  boards  of  directors,  our  internal  loan  review 
validates credit risk rating accuracy and analyzes the credit risk of the Banks. To reduce the risk of loss, we have processes to 
help identify problem loans early, and we aggressively seek resolution of credit problems. 

Heartland has a special assets group which focuses on resolving problem assets. In 2020, we added additional personnel and 
resources to the special assets group in response to the economic changes caused by the COVID-19 pandemic. Commercial or 
agricultural  loans  in  a  default  or  workout  status  are  assigned  to  the  special  assets  group.  Special  assets  personnel  are  also 
responsible for marketing repossessed properties and meet with representatives from each Bank on a quarterly basis. 

Small Business Banking 
Heartland's  Small  Business  Lending  Center  is  dedicated  to  serving  the  credit  needs  of  small  businesses  with  annual  sales 
generally  under  $5  million.  The  Small  Business  Lending  Center  is  designed  to  provide  quick  turnaround  on  small  business 
customer  credit  requests  on  a  wide  variety  of  credit  products.  We  believe  that  small  businesses  are  an  underserved  market 
segment  and  see  additional  opportunity  in  serving  this  market  with  competitively  priced  deposit  offerings  and  convenient 

6 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
electronic  banking  services,  as  well  as  retirement  plan  services.  The  Banks  have  designated  business  bankers  and  banking 
center managers that serve the distinct banking needs of this customer segment. 

Agricultural Loans 
Agricultural loans are emphasized by those Banks with operations in and around rural areas, including Dubuque Bank and Trust 
Company,  Rocky  Mountain  Bank,  Wisconsin  Bank  &  Trust's  Monroe  and  Platteville  banking  centers,  New  Mexico  Bank  & 
Trust’s Clovis banking offices, Bank of Blue Valley's northeast Kansas banking offices, and First Bank & Trust. Agricultural 
loans constituted approximately 7% of our total loan portfolio at December 31, 2020. Dubuque Bank and Trust Company and 
Wisconsin  Bank  &  Trust  are  designated  as  Preferred  Lenders  by  the  USDA  Farm  Service  Agency  (the  "FSA").  In  making 
agricultural loans, we have policies designating a primary lending area for each Bank, in which a majority of its agricultural 
operating and real estate loans are made. Under this policy, loans in a secondary market area must be secured by real estate. 

Agricultural  loans,  many  of  which  are  secured  by  crops,  machinery  and  real  estate,  are  provided  to  finance  capital 
improvements and farm operations as well as acquisitions of livestock and machinery. Agricultural loans present unique credit 
risks  relating  to  adverse  weather  conditions,  loss  of  livestock  due  to  disease  or  other  factors,  declines  in  market  prices  for 
agricultural products and the impact of government regulations. The ultimate repayment of agricultural loans is dependent upon 
the profitable operation or management of the agricultural entity. 

In underwriting agricultural loans, the lending officers of the Banks work closely with their customers to review budgets and 
cash flow projections for the ensuing crop year. These budgets and cash flow projections are monitored closely during the year 
and  reviewed  with  the  customers  at  least  annually.  The  Banks  also  work  closely  with  governmental  agencies,  including  the 
FSA, to help agricultural customers obtain credit enhancement products such as loan guarantees, interest assistance and crop 
insurance. 

Residential Real Estate Mortgage Lending 
With  our  acquisition  in  2018  of  First  Bank  &  Trust  in  Lubbock,  Texas,  we  acquired  its  wholly  owned  mortgage  subsidiary, 
PrimeWest  Mortgage  Corporation  ("PrimeWest").  PrimeWest,  which  was  merged  into  First  Bank  &  Trust  in  April  2020, 
provides mortgage loans to customers in Texas and has expanded to also serve the mortgage needs of our customers in many of 
our markets. First Bank & Trust services the loans it sells into the secondary market, and at December 31, 2020, residential real 
estate mortgage loans serviced, primarily for government sponsored entities ("GSE"), totaled $743.3 million. 

Heartland  fully  outsourced  its  remaining  legacy  residential  real  estate  mortgage  lending  business  in  2018  by  entering  into 
arrangements  with  third  parties  to  offer  residential  mortgage  loans  to  customers  in  many  of  our  markets  not  served  by  First 
Bank  &  Trust.  Additionally,  in  2019,  Heartland's  Dubuque  Bank  and  Trust  Company  subsidiary  sold  substantially  all  of  its 
mortgage servicing rights portfolio. Residential mortgage loans originated through third parties are not being serviced by us.  

Retail Banking 
A wide variety of retail banking services are delivered through our banking centers. Services include checking, savings, money 
market accounts, certificates of deposit, individual retirement accounts ("IRAs") and consumer credit cards. Brokerage services, 
including fixed rate annuity products are also provided in many locations. Consumer lending services of the Banks include a 
broad array of consumer loans, including motor vehicle, home improvement, home equity lines of credit ("HELOC"), fixed rate 
home equity and personal lines of credit. 

Our  Banks  continue  to  enhance  our  retail  customers'  banking  experience  through  the  addition  of  secure  electronic  banking 
options including online account opening and mobile banking. Our retail customers receive high-touch service in our banking 
center locations and further enjoy the convenience of online bill pay, 24-hour ATM availability, mobile deposit, and 24-hour 
access to account detail. As technology advances, we are committed to offering our customers the convenience of online, ATM 
and mobile delivery channels with the security they expect.    

Wealth Management and Retirement Plan Services 
In  most  markets  where  the  Banks  operate,  wealth  management,  trust,  securities  brokerage  and  retirement  plan  services  are 
offered to customers in the community. In some cases, these services are offered using an individual Bank's trust powers and in 
others the trust powers and personnel of a sister Bank with trust powers are utilized.  As of December 31, 2020, total trust assets 
under management were $3.42 billion. Heartland also specializes in retirement plan services, offering qualified retirement plan 
recordkeeping, administration and advice to business clients, including 401(k), 403(b) and profit sharing plans. 

Heartland has contracted with LPL Financial Institution Services, a division of LPL Financial, to operate independent securities 
brokerage  offices  at  the  majority  of  the  Banks.  Through  LPL  Financial,  Heartland  offers  a  full  array  of  investment  services 
including mutual funds, annuities, individual retirement products, education savings products, and brokerage services. Vehicle, 

7 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
property and casualty, life and disability insurance is also offered by Heartland through DB&T Insurance, Inc. and Heartland 
Financial USA, Inc. Insurance Services. 

B.   MARKET AREAS 

Heartland is a geographically diversified company with a Midwestern, Western and Southwestern franchise, which balances the 
risk of regional economic fluctuations.  In general, we view our Midwest markets as stable with slower growth prospects and 
the West and Southwest as offering greater opportunities for growth accompanied by the potential of wider economic swings. 
The following table sets forth certain information about the offices and total deposits of each of the Banks as of December 31, 
2020, (dollars in thousands): 

Charter 
State 
IA 
IL 

Bank 
Name 

Dubuque Bank and Trust Company 
Illinois Bank & Trust 

WI 

Wisconsin Bank & Trust 

NM 

New Mexico Bank & Trust 

AZ 
MT 

Arizona Bank & Trust 
Rocky Mountain Bank 

CO 

Citywide Banks 

MN 
KS 

Minnesota Bank & Trust 
Bank of Blue Valley 

Banking 
Locations 
6 
2 
2 
6 
3 
1 
5 
1 
2 
1 
9 
2 
3 
2 
1 
10 
2 
2 
1 
1 
1 
1 
1 
11 
4 
2 
2 
1 
1 
1 
1 
2 
7 
1 
2 
1 

Market Areas 
Served 

Dubuque MSA 
Galena 
Jo Daviess County 
Rockford MSA 
Madison MSA 
Green Bay MSA 
Sheboygan MSA 
Milwaukee County 
Grant County 
Green County 
Albuquerque MSA 
Santa Fe MSA 
Clovis MSA 
Rio Arriba County 
Los Alamos County 
Phoenix MSA 
Billings MSA 
Flathead County 
Gallatin County 
Ravalli County 
Jefferson County 
Sanders County 
Sheridan County 
Denver MSA 
Jefferson County 
Arapahoe County 
Boulder County 
Eagle County 
Grand County 
Clear Creek County 
Summit County 
Minneapolis/St. Paul MSA 
Kansas City MSA 
Nemaha County 
Brown County 
Atchison County 

Total 
Deposits 

1,456,908 
1,338,677 

1,057,369 

$ 
$ 

$ 

$ 

1,749,963 

$ 
$ 

1,357,158 
538,012 

$ 

2,181,511 

$ 
$ 

789,555 
1,138,264 

8 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Charter 
State 
CA 

Bank 
Name 

Premier Valley Bank 

TX 

First Bank & Trust 

Total 
Deposits 

$ 

836,984 

$ 

2,622,716 

Banking 
Locations 
1 
1 
1 
4 
1 
9 
1 
1 
1 
1 
1 
2 
1 
1 
1 
1 
1 
1 
2 
1 
1 
2 
1 
2 
1 

Market Areas 
Served 

Fresno MSA 
Madera County 
Mariposa County 
San Luis Obispo County 
Tuolumne County 
Lubbock, TX MSA 
Bailey County 
Dallam County 
Ector County 
Gray County 
Hockley County 
Lamb County 
Midland County 
Mitchell County 
Parmer County 
Potter County 
Mitchell County 
Roberts County 
Scurry County 
Taylor County 
Yoakum County 
Colfax County, NM 
Guadalupe County, NM 
Quay County, NM 
Union County, NM 

C.  COMPETITION 

We face direct competition for deposits, loans and other financial related services. To compete effectively, develop our market 
share,  maintain  flexibility  and  keep  pace  with  changing  consumer  preferences,  business  and  economic  conditions,  we 
continuously refine and develop our banking products and services. We have found the principal methods of competing in the 
financial services industry are through personal service, product selection, convenience and technology. 

The market areas of the Banks are highly competitive, and our competitors are comprised of other commercial banks, credit 
unions, thrifts, stock brokers, mutual fund companies, mortgage companies and loan production offices, insurance companies 
and  online  providers  and  other  non-bank  financial  service  companies.  Some  of  these  competitors  are  local,  while  others  are 
regional, national or global. 

Under the Gramm-Leach-Bliley Act, effective in 2000, securities firms and insurance companies that elect to become financial 
holding companies may acquire banks and other financial institutions. As a result of the enactment of the Wall Street Reform 
and Consumer Protection Act (the "Dodd-Frank Act") in 2010, substantial changes to the regulation of bank holding companies 
and their subsidiaries have occurred, significantly changing the regulatory environment in which we operate. The Dodd-Frank 
Act originally mandated certain enhanced prudential standards for bank holding companies with greater than $50 billion in total 
consolidated assets as well as company-run stress tests for firms with greater than $10 billion in assets. On May 24, 2018, the 
Economic  Growth,  Regulatory  Relief  and  Consumer  Protection  Act  (the  "Economic  Growth  Act")  was  signed  into  law.  The 
Economic  Growth  Act  exempted  bank  holding  companies  under  $100  billion  in  assets  from  these  requirements  immediately 
upon enactment. This change shifts the increased costs of these requirements to bank holding companies with assets of $100 
billion  or  more,  removing  a  deterrent  to  merger  and  acquisition  activity  by  institutions  that  were  approaching  $50  billion  in 
assets. 

9 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The  financial  services industry is also likely to face  heightened competition as technological  advances enable  more  companies 
to provide  financial  services. These  technological  advances may diminish the  importance  of depository institutions and other 
financial intermediaries in the transfer of funds between parties. 

We  believe  we  are  positioned to compete  for loans effectively through the  array and quality of the  credit  services we  provide, 
and the  high-touch, customer-centric  way in which we  provide  them. We  invest  in building long-lasting customer relationships, 
and  our  strategy  is  to  serve   our  customers  above   and  beyond  their  expectations  through  excellence   in  customer  service   and 
providing  banking  solutions  that   are   tailored  to  our  customers’  needs.  We   believe   that   our  long-standing  presence   and 
commitment  to the  communities we  serve  and the  personal  service  we  emphasize  enhance  our ability to compete  favorably in 
attracting  and  retaining  consumer  and  business  customers.  We   continue   to  attract   deposit-oriented  customers  by  offering 
personal  attention, combined with contemporary electronic  banking convenience, professional  service  and competitive  interest  
rates. The  breadth of our product  suite, coupled with our superior customer service, allows us to compete  favorably with our 
larger competitors. 

D.  HUMAN CAPITAL 

The   attraction  and  retention  of  qualified  employees  is  critical   to  Heartland’s  success.  At   December  31,  2020,  Heartland 
employed 2,013 full-time  equivalent  employees. In 2020, our employee  engagement  scores increased to their highest  level, with 
93% of employees responding. 

COVID-19 Relief 

As the  COVID-19 pandemic  advanced throughout  the  year, our employees' and customers' health and safety remained top of 
mind as our employees rose to the challenges of serving our customers.  

•  Heartland instituted "pandemic  pay" to ensure  employees did not  experience  financial  hardships when they needed to 

stay remote due to COVID-19 exposures. 

•  Heartland  provides  preventative   health  care   coverage   at   100%  and  employees  were   enabled  to  seek  medical   care  

virtually to make sure they stayed healthy while social distancing. 

•  We  successfully pivoted to deliver all  employee  onboarding and training virtually, which enabled our new hires to be  

engaged faster.  

•  Demonstrating  the   care   and  commitment   to  our  customers  have   come   to  expect,  many  employees  worked  countless 

hours, often late into the evening, to assist in the processing of PPP loans and other customer needs. 

•  Our  employee   teams  also  continued  to  serve   our  communities  and  Heartland  donated  $264,000  in  support   of  High 

Need Schools, which helped teachers and schools purchase needed equipment and supplies for their students. 

Competitive Compensation and Benefits 
We  remain focused on providing market  level  compensation and benefit  packages. We  benchmark our compensation programs 
annually  and  continually  analyze   incentive   arrangements  to  ensure   that   we   reward  talent   appropriately  in  exchange   for  their 
efforts in adding value  for our customers. Heartland continues to support  employees with matching contributions to their 401(k) 
(over 90% employee  participation), an employee  stock purchase  plan, and buy down of student  debt  in exchange  for unused 
paid time  off. Employees are  also active  participants in our wellness platform, which include  a  weight  loss program, a  program  
offering tips on how to stay healthy and resources for home schooling. 

Investment in Employee Development 
We   invest   in  our  talent   and  provide   meaningful   development   opportunities.  Employees  participated  in  over  2,100  hours  of 
training,  in  addition  to  compliance   training.  In  2020,  we   graduated  10  employees  from   our  leadership  program   which  is 
comprised of a  diverse  group of recent  college  graduates. The  program  focuses on the  development  and understanding of basic  
banking and line  of business skills that  prepare  the  candidates for their next  role  in the  Company. This diverse  group of talent  is 
being deployed into key roles across our banks and lines of business. 

Diversity and Inclusion 
Heartland  is  committed  to  seeking  diversity  at   all   levels  of  the   organization.  Heartland  adopted  the   following  diversity 
statement which reflects our current culture as well as what we aspire to be: 

Heartland  is  unique  and  so  are  you.  We  all  come  from  different  backgrounds  and  experience  that  help  shape  our 
company  values.  Our  values  are  rooted  in  the  belief  that  respect,  equality,  and  inclusiveness  make  us  stronger 
together.  The  variety  of  experiences  and  lifestyles  we  bring  to  work  every  day  provides  insights  that  help  us  better 
understand each other and our customers. 

10 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
In furtherance of our diversity initiatives, executive leadership participated in diversity, equity and inclusion "listen and learn" 
sessions, and senior leadership will participate in similar sessions in 2021. We are in the process of implementing additional 
diversity training for all employees in 2021, updating the onboarding process to enhance employee dialogue and establishing a 
diversity advisory council. 

E.  SUPERVISION AND REGULATION 

General 
Financial institutions, their holding companies, and their affiliates are extensively regulated under federal and state law. As a 
result,  the  growth  and  earnings  performance  of  Heartland  may  be  affected  not  only  by  management  decisions  and  general 
economic conditions, but also by the requirements of federal and state statutes and by the regulations and policies of various 
bank regulatory authorities. Both the scope of the laws and regulations and the intensity of the supervision to which Heartland 
is  subject  have  increased  in  recent  years  because  of  the  increase  in  Heartland's  asset  size  and  the  industry  response  to  the 
financial crisis, as well as other factors such as technological and market changes. Regulatory enforcement and fines have also 
increased across the banking and financial services sector. Many of these changes have occurred as a result of the Dodd-Frank 
Act  and  its  implementing  regulations.  While  the  regulatory  environment  has  entered  a  period  of  rebalancing  of  the  post 
financial  crisis  framework,  notably  with  the  passage  of  the  Economic  Growth  Act,  Heartland  expects  that  its  business  will 
remain subject to extensive regulation and supervision. 

As a bank holding company with subsidiary banks chartered under the laws of eleven different states, Heartland is regulated by 
the Board of Governors of the Federal Reserve System (the "Federal Reserve"). Each of the Banks is regulated by the FDIC as 
its  principal  federal  regulator  and  one  of  the  following  as  its  state  regulator:  the  Arizona  State  Banking  Department  (the 
"Arizona  Department");  the  California  Department  of  Business  Oversight,  Division  of  Financial  Institutions  (the  "California 
Division");  the  Colorado  Department  of  Regulatory  Agencies,  Division  of  Banking  (the  "Colorado  Division");  the  Illinois 
Department  of  Financial  and  Professional  Regulation  (the  "Illinois  DFPR");  the  Iowa  Superintendent  of  Banking  (the  "Iowa 
Superintendent");  the  State  Bank  Commissioner  of  Kansas  Division  of  Banking  (the  "Kansas  Division");  the  Minnesota 
Department of Commerce: Division of Financial Institutions (the "Minnesota Division"); the Montana Division of Banking and 
Financial Institutions (the "Montana Division"); the New Mexico Financial Institutions Division (the "New Mexico FID"); the 
Texas Department of Banking (the "Texas Division"); and the Division of Banking of the Wisconsin Department of Financial 
Institutions (the "Wisconsin DFI"). 

Federal and state laws and regulations generally applicable to financial institutions regulate, among other things, the scope of 
business,  the  kinds  and  amounts  of  investments,  reserve  requirements,  capital  levels,  the  establishment  of  branches,  mergers 
and  consolidations  and  the  payment  of  dividends.  This  system  of  supervision  and  regulation  establishes  a  comprehensive 
framework  for  the  respective  operations  of  Heartland  and  its  subsidiaries  and  is  intended  primarily  for  the  protection  of  the 
FDIC-insured deposits and depositors, consumers, the stability of the financial system in the United States, and the health of the 
national economy, rather than stockholders. 

Federal and state banking regulators regularly examine Heartland and its subsidiaries to evaluate their financial condition and 
monitor  their  compliance  with  laws  and  regulatory  policies.  Following  those  exams,  Heartland  and  the  Banks  are  assigned 
supervisory  ratings.  These  ratings  are  considered  confidential  supervisory  information  and  disclosure  to  third  parties  is  not 
allowed  without  permission  of  the  issuing  regulator.  Violations  of  laws  and  regulations  or  deemed  deficiencies  in  risk 
management practices may be incorporated into these supervisory ratings. A downgrade in these ratings could limit Heartland’s 
ability to pursue acquisitions or conduct other expansionary activities for a period of time, require new or additional regulatory 
approvals  before  engaging  in  certain  other  business  activities  or  investments,  affect  a  subsidiary  bank’s  deposit  insurance 
assessment  rate,  and  impose  additional  recordkeeping  and  corporate  governance  requirements,  as  well  as  generally  increase 
regulatory scrutiny of Heartland. 

Banking  and  other  financial  services  statutes,  regulations  and  policies  are  continually  under  review  by  Congress,  state 
legislatures  and  federal  and  state  regulatory  agencies.  In  addition  to  laws  and  regulations,  state  and  federal  bank  regulatory 
agencies  may  issue  policy  statements,  interpretive  letters  and  similar  written  guidance  applicable  to  Heartland  and  its 
subsidiaries.  Any  change  in  the  statutes,  regulations  or  regulatory  policies  including  changes  in  their  interpretation  or 
implementation, may have a material effect on the business of Heartland and its subsidiaries. 

This section summarizes material elements of the regulatory framework that applies to Heartland and its subsidiaries. It does 
not  describe  all  of  the  applicable  statutes,  regulations  and  regulatory  policies  that  apply,  nor  does  it  disclose  all  of  the 
requirements of the statutes, regulations and regulatory policies requirements that are described.  

11 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Economic Growth, Regulatory Relief and Consumer Protection Act 

On May 24, 2018, the  Economic  Growth Act  was signed into law, easing various regulatory requirements and reducing the  cost  
of complying with the original Dodd-Frank Act. 

•  Among  other  regulatory  changes,  the   Economic   Growth  Act   amends  various  sections  of  the   Dodd-Frank  Act, 
providing relief from  Dodd-Frank’s enhanced prudential  standards and regulatory and company-run stress tests. The  
Dodd-Frank Act  originally mandated certain enhanced prudential  standards for bank holding companies with greater 
than $50 billion in total  consolidated assets as well  as company-run stress tests for firms with greater than $10 billion 
in assets. As a  result  of the  Economic  Growth Act, bank holding companies with less than $100 billion in assets are  no 
longer  required  to  comply  with  Dodd-Frank  requirements  related  to  resolution  planning,  liquidity  risk  management, 
internal liquidity stress testing, the liquidity coverage ratio, debt-to-equity limits, and capital planning. 
In addition, the  Economic  Growth Act  increased the  threshold for requiring a  dedicated board risk committee  from  $10 
billion in total consolidated assets (established under the Dodd-Frank Act) to $50 billion in total consolidated assets.  
•  The  Economic  Growth Act  amends the  Volcker Rule  by narrowing the  definition of "banking entity" and revising the  

• 

statutory provisions related to the naming of covered funds. 

•  The  Economic  Growth Act  provides that  a  depository institution must  only assign a  heightened risk weight  to High 

Volatility Commercial Real Estate exposures as defined in the Economic Growth Act. 

•  The   Economic   Growth  Act   also  provides  an  exemption  to  the   appraisal   requirements  for  certain  transactions  with 
values of less than $400,000 involving  real  property or an interest  in real  property that  is located in a  rural  area, as 
defined in the Economic Growth Act. 

Most  of the  changes required by the  Economic  Growth Act  applicable  to bank holding companies with less than $100 billion in 
assets were  effective  upon adoption or have  been effectively implemented by interim  rules and regulatory policy statements.  
Furthermore, as required by the  Economic  Growth Act, in November 2019, the  Federal  Reserve  and FDIC  adopted rules further 
tailoring their supervision and regulation of large bank holding companies with more than $100 billion in assets. 

The  federal  banking agencies indicated through interagency guidance  that  the  capital  planning and risk management  practices 
of institutions with total  assets less than $100 billion would continue  to be  reviewed through the  regular supervisory process, 
which  may  offset   the   impact   of  the   relief  from   stress  testing  and  risk  management   requirements  provided  by  the   Economic  
Growth Act. 

Regulation of Heartland 

General 
Heartland, as the  sole  shareholder of Dubuque  Bank and Trust  Company, New Mexico Bank &  Trust, Rocky Mountain Bank, 
Wisconsin Bank &  Trust, Illinois Bank &  Trust, Arizona  Bank &  Trust, Citywide  Banks, Minnesota  Bank &  Trust, Bank of 
Blue Valley, Premier Valley Bank and First Bank & Trust, is a bank holding company. As a bank holding company, Heartland 
is  registered  with,  and  is  subject  to  regulation,  supervision  and  examination  by,  the  Federal  Reserve  under  the  BHCA. 
In accordance with Federal Reserve policy, Heartland is expected to act as a source of financial and managerial strength to the 
Banks and to commit resources to support the Banks in circumstances where Heartland might not otherwise do so. In addition, 
since  the  Banks  are  under  the  common  control  of  Heartland,  the  FDIC  may  look  to  the  assets  of  the  Banks  to  offset  losses 
incurred  as  a  result  of  the  failure  of  one  or  more  of  the  other  Banks.  Under  the  Dodd-Frank  Act,  the  FDIC  also  has  backup 
enforcement authority over a depository institution holding company, such as Heartland, if the conduct or threatened conduct of 
the  holding  company  poses  a  risk  to  the  Deposit  Insurance  Fund,  although  such  authority  may  not  be  used  if  the  holding 
company is in sound condition and does not pose a foreseeable and material risk to the insurance fund. 

Under the BHCA, Heartland is subject to examination by the Federal Reserve. Supervision and examinations are confidential, 
and the outcomes of these actions will not be made public. Heartland is also required to file with the Federal Reserve periodic 
reports  of  Heartland's  operations  and  such  additional  information  regarding  Heartland  and  its  subsidiaries  as  the  Federal 
Reserve may require. 

Acquisitions, Activities and Change in Control 
The  primary  purpose  of  a  bank  holding  company  is  to  control  and  manage  banks.  The  BHCA  generally  requires  the  prior 
approval  of  the  Federal  Reserve  for  any  merger  involving  a  bank  holding  company  or  any  acquisition  by  a  bank  holding 
company. Subject to certain conditions (including certain deposit concentration limits established by the BHCA), the Federal 
Reserve may allow a bank holding company to acquire banks located in any state of the United States. In approving interstate 
acquisitions,  the  Federal  Reserve  is  required  to  give  effect  to  applicable  state  law  limitations  on  the  aggregate  amount  of 

12 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
deposits that may be held by the acquiring bank holding company and its insured depository institution affiliates in the state in 
which  the target bank  is  located  (provided  that those limits  do  not discriminate against out-of-state depository  institutions  or 
their holding companies). 

The BHCA generally prohibits Heartland from acquiring direct or indirect ownership or control of more than 5% of the voting 
shares  of  any  company  that  is  not  a  bank  and  from  engaging  in  any  business  other  than  that  of  banking,  managing  and 
controlling  banks,  or  furnishing  services  to  banks  and  their  subsidiaries.  This  general  prohibition  is  subject  to  a  number  of 
exceptions. The principal exception allows bank holding companies to engage in, and to own shares of companies engaged in, 
certain businesses found by the Federal Reserve to be "so closely related to banking ... as to be a proper incident thereto." This 
authority permits bank holding companies, such as Heartland, to engage in a variety of banking-related businesses, including 
consumer finance, equipment leasing, mortgage banking, brokerage and the operation of a computer service bureau (which may 
engage in software development). Under the Dodd-Frank Act, however, any non-bank subsidiary would be subject to regulation 
no less stringent than the regulation applicable to the lead bank of the bank holding company. The BHCA generally does not 
place territorial restrictions on the domestic activities of non-bank subsidiaries of bank holding companies. 

Additionally, bank holding companies that meet certain eligibility requirements prescribed by the BHCA may elect to operate 
as  financial  holding  companies  which  may  engage in,  or  own  shares  in  companies  engaged  in,  a wider  range of  nonbanking 
activities. As of the date of this Annual Report on Form 10-K, Heartland has not applied for approval to operate as a financial 
holding company. 

Federal law also prohibits any person or persons acting in concert from acquiring "control" of an FDIC-insured institution or its 
holding company without prior notice to the appropriate federal bank regulator or any other company from acquiring "control" 
without Federal Reserve approval to become a bank holding company. "Control" is conclusively presumed to exist upon the 
acquisition  of  25%  or  more  of  the  outstanding  voting  securities  of  a  bank  or  bank  holding  company,  but  may  exist  at  10% 
ownership  levels  for  public  companies,  such  as  Heartland,  and  under  certain  other  circumstances.  Each  of  the  Banks  is 
generally subject to similar restrictions on changes in control under federal law and the law of the state granting its charter. 

Capital Requirements 
Bank  holding  companies  and  their  subsidiary  financial  institutions  are  required  to  maintain  minimum  levels  of  capital  in 
accordance  with  Federal  Reserve  and  FDIC  regulations.  These  requirements  include  quantitative  measures  that  assign  risk 
weightings to assets and off-balance sheet items and define and set minimum regulatory capital ratios. Failure to meet minimum 
capital  requirements  can  initiate  certain  mandatory,  and  possible  additional  discretionary,  actions  by  the  federal  banking 
regulators that, if undertaken, could have a material adverse effect on the financial condition and results of operations of a bank 
holding company and its subsidiaries. Federal banking regulators are required by law to take prompt action when institutions 
are  viewed  as  engaging  in  unsafe  or  unsound  practices  or  do  not  meet  certain  minimum  capital  requirements.  In  addition  to 
other potential actions, failure to meet regulatory capital requirements would result in limitations on capital distributions as well 
as  executive  bonuses.  The  Federal  Reserve,  FDIC  and  applicable  state  banking  regulators  may  determine  that  a  banking 
organization, based on its size, complexity or risk profile, must maintain a higher level of capital in order to operate in a safe 
and sound manner. In addition, if a bank holding company is not well-capitalized, it will have difficulty engaging in acquisition 
transactions. 

The  regulations  of  the  Federal  Reserve  and  the  FDIC  as  the  primary  regulator  of  state  banks,  separate  capital  into  three 
components,  Common  Equity  Tier  1  capital,  Tier  1  or  "Core"  capital  and  Tier  2  or  "Supplementary"  capital,  and  test  these 
capital  components  based  on  their  ratio  to  assets  and  to  "risk  weighted  assets."  Common  Equity  Tier  1  capital  consists  of 
common stockholders' equity. Tier 1 capital generally consists of (a) common stockholders' equity, qualifying noncumulative 
preferred stock, and to the extent they do not exceed 25% of total Tier 1 capital, qualifying cumulative perpetual preferred stock 
and, for some institutions, trust preferred securities, and (b) among other things, goodwill and specified intangible assets, credit 
enhancing strips and investments in unconsolidated subsidiaries. Tier 2 capital includes, to the extent not in excess of Tier 1 
capital, the allowance for credit losses, other qualifying perpetual preferred stock, certain hybrid capital instruments, qualifying 
term  subordinated  debt  and  certain  trust  preferred  securities  not  otherwise  included  in  Tier  1  capital.  Risk  weighted  assets 
include the sum of specific assets of an institution multiplied by risk weightings for each asset class. 

Under Basel III, the Federal Reserve's capital guidelines applicable to bank holding companies, like the regulations applicable 
to subsidiary banks, require holding companies to comply with a leverage requirement consisting of a minimum ratio of Tier 1 
capital to total assets (the "Leverage Ratio") of 4.0%. The Basel III capital standard also requires a capital conservation buffer 
designed to absorb losses during periods of economic stress and composed entirely of common equity Tier 1 capital. Basel III 
requires a capital conservation buffer of 2.5% on top of the minimum risk-weighted asset ratios, resulting in three minimum 
risk-based  capital  ratios:  (i)  a  Common  Equity  Tier  1  capital  to  risk-weighted  assets  ratio  ("Common  Equity  Tier  1  Capital 

13 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ratio")  of  7.0%;  (ii)  a  Tier  1  capital  to  total  risk-weighted  assets  ratio  (the  "Tier1  Capital  Ratio")  of  8.5%  and  (iii)  a  total 
capital  to  total  risk-weighted  assets  ratio  (the  "Total  Capital  Ratio")  of  10.5%.  The  Basel  III  Rules  generally  require  that 
Common  Equity  Tier  1  capital  include  the  effects  of  other  comprehensive  income  adjustments,  such  as  gains  and  losses  on 
securities held to maturity, but allow institutions, such as Heartland, to make a one-time election not to include those effects. 
Heartland and its Banks elected not to include the effects of other comprehensive income in Common Equity Tier 1 capital. 

If  an  institution  grows  beyond  $15  billion  in  assets  as  a  result  of  mergers  or  acquisitions,  it  loses  its  ability  to  include  trust 
preferred  securities  in  Tier  1  capital.  Previously  issued  trust  preferred  securities  are  excluded  from  Tier  1  capital  but  remain 
included in Tier 2 capital. Heartland had $17.91 billion of assets as of December 31, 2020, and reclassified $146.3 million of 
trust preferred securities from Tier 1 capital to Tier 2 capital. 

Further, federal law and regulations provide various incentives for financial institutions to maintain regulatory capital at levels 
in  excess  of  minimum  regulatory  requirements.  For  example,  a  financial  institution  generally  must  be  "well-capitalized"  to 
engage  in  acquisitions,  and  well-capitalized  institutions  may  qualify  for  exemptions  from  prior  notice  or  application 
requirements  otherwise  applicable  to  certain  types  of  activities  and  may  qualify  for  expedited  processing  of  other  required 
notices  or  applications.  Additionally,  one  of  the  criteria  that  determines  a  bank  holding  company's  eligibility  to  operate  as  a 
financial  holding  company  is  a  requirement  that  both  the  holding  company  and  all  of  its  financial  institution  subsidiaries  be 
"well-capitalized." In order to be "well-capitalized" a financial institution must maintain a Leverage Ratio of 5.0% or greater, a 
Common Equity Tier 1 Capital Ratio of 6.5% or greater, a Tier 1 Capital Ratio of 8.0% or greater, and a Total Capital Ratio of 
10.0% or greater. As of December 31, 2020, Heartland had regulatory capital in excess of the Federal Reserve requirements for 
well-capitalized bank holding companies 

Stress Testing 
The  Dodd-Frank  Act  requires  certain  institutions  to  conduct  an  annual  "stress  test"  of  capital  and  consolidated  earnings  and 
losses under a base case and two severely adverse stress scenarios. The Economic Growth Act raised the asset threshold for 
stress  testing  from  $10  billion  in  average  total  consolidated  assets  to  $100  billion  for  bank  holding  companies.  As  a  result 
Heartland,  as  well  as  its  Banks,  are  no  longer  subject  to  the  Dodd-Frank  Act  stress  test  regulations  or  any  requirement  to 
publish the results of stress testing. Despite elimination of this requirement, Heartland continues to perform certain stress tests 
internally  and  incorporate  the  economic  models  and  information  developed  through  its  stress  testing  program  into  its  risk 
management and business planning activities. 

Dividend Payments 
Heartland's ability to pay dividends to its stockholders may be affected by both general corporate law consideration, minimum 
regulatory  capital  requirements  and  policies  of  the  Federal  Reserve  applicable  to  bank  holding  companies.  As  a  Delaware 
corporation,  Heartland  is  subject  to  the  limitations  of  the  Delaware  General  Corporation  Law  (the  "DGCL"),  which  allows 
Heartland to pay dividends only out of its surplus (as defined and computed in accordance with the provisions of the DGCL) or, 
if Heartland has no such surplus, out of its net profits for the fiscal year in which the dividend is declared and/or the preceding 
fiscal  year.  In  addition,  policies  of  the  Federal  Reserve  suggest  that  a  bank  holding  company  should  not  pay  cash  dividends 
unless its net income available to common stockholders over the past year has been sufficient to fully fund the dividends and 
the prospective rate of earnings retention appears consistent with its capital needs, asset quality, and overall financial condition. 
In  addition,  the  payment  of  dividends  to  holders  of  Heartland's  common  stock  is  subject  to  the  payment  of  any  preferred 
dividends payable to holders of Heartland's preferred stock. The Federal Reserve also possesses enforcement powers over bank 
holding companies and their non-bank subsidiaries to prevent or remedy actions that represent unsafe or unsound practices or 
violations of applicable statutes and regulations. Among these powers is the ability to proscribe the payment of dividends by 
banks and bank holding companies. 

Regulation of the Banks 

General 
All  of  the  Banks  are  state  chartered,  non-member  banks,  which  means  that  they  are  all  formed  under  state  law  and  are  not 
members of the Federal Reserve System. As a result, each Bank is subject to direct regulation by the banking authorities in the 
state in which it was chartered, as well as by the FDIC as its primary federal regulator. 

Dubuque Bank and Trust Company is an Iowa-chartered bank. As an Iowa-chartered bank, Dubuque Bank and Trust Company 
is subject to the examination, supervision, reporting and enforcement requirements of the Iowa Superintendent, the chartering 
authority for Iowa banks. 

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Illinois  Bank  &  Trust  is  an  Illinois-chartered  bank.  As  an  Illinois-chartered  bank,  Illinois  Bank  &  Trust  is  subject  to  the 
examination,  supervision,  reporting  and  enforcement  requirements  of  the  Illinois  DFPR,  the  chartering  authority  for  Illinois 
banks. 

Wisconsin Bank & Trust is a Wisconsin-chartered bank. As a Wisconsin-chartered bank, Wisconsin Bank & Trust is subject to 
the  examination,  supervision,  reporting  and  enforcement  requirements  of  the  Wisconsin  DFI,  the  chartering  authority  for 
Wisconsin banks. 

New Mexico Bank & Trust is a New Mexico-chartered bank. As a New Mexico-chartered bank, New Mexico Bank & Trust is 
subject  to  the  examination,  supervision,  reporting  and  enforcement  requirements  of  the  New  Mexico  FID,  the  chartering 
authority for New Mexico banks. 

Arizona  Bank  &  Trust  is  an  Arizona-chartered  bank.  As  an  Arizona-chartered  bank,  Arizona  Bank  &  Trust  is  subject  to  the 
examination,  supervision,  reporting  and  enforcement  requirements  of  the  Arizona  Department,  the  chartering  authority  for 
Arizona banks. 

Rocky  Mountain  Bank  is  a  Montana-chartered  bank.  As  a  Montana-chartered  bank,  Rocky  Mountain  Bank  is  subject  to  the 
examination,  supervision,  reporting  and  enforcement  requirements  of  the  Montana  Division,  the  chartering  authority  for 
Montana banks. 

Citywide  Banks  is  a  Colorado-chartered  bank.  As  a  Colorado-chartered  bank,  Citywide  Banks  is  subject  to  the  examination, 
supervision, reporting and enforcement requirements of the Colorado Division, the chartering authority for Colorado banks. 

Minnesota Bank & Trust is a Minnesota-chartered bank. As a Minnesota-chartered bank, Minnesota Bank & Trust is subject to 
the examination, supervision, reporting and enforcement requirements of the Minnesota Division, the chartering authority for 
Minnesota banks. 

Bank  of  Blue  Valley  is  a  Kansas-chartered  bank.  As  a  Kansas-chartered  bank,  Bank  of  Blue  Valley  is  subject  to  the 
examination, supervision, reporting and enforcement requirements of the Kansas Division, the chartering authority for Kansas 
banks. 

Premier  Valley  Bank  is  a  California-chartered  bank.  As  a  California-chartered  bank,  Premier  Valley  Bank  is  subject  to  the 
examination,  supervision,  reporting  and  enforcement  requirements  of  the  California  Division,  the  chartering  authority  for 
California banks. 

First  Bank  &  Trust  is  a  Texas-chartered  bank.  As  a  Texas-chartered  bank,  First  Bank  &  Trust  is  subject  to  the  examination, 
supervision, reporting and enforcement requirements of the Texas Division, the chartering authority for Texas banks. 

Deposit Insurance 
The FDIC is an independent federal agency that insures the deposits, up to $250,000 per depositor, of federally insured banks 
and  savings  institutions  and  safeguards  the  safety  and  soundness  of  the  commercial  banking  and  thrift  industries.  As  FDIC-
insured  institutions,  the  Banks  are  required  to  pay  deposit  insurance  premium  assessments  to  the  FDIC  using  a  risk-based 
assessment system based upon average total consolidated assets minus tangible equity of the insured bank. 

Supervisory Assessments 
Each of the Banks is required to pay supervisory assessments to its respective state banking regulator to fund the operations of 
that agency. In general, the amount of the assessment is calculated on the basis of each institution's total assets. During 2020, 
the Banks paid supervisory assessments totaling $1.3 million. 

Capital Requirements 
Like Heartland, under current federal regulations, each Bank is required to maintain the minimum Leverage Ratio, Common 
Equity  Tier  1  Capital  Ratio,  Tier  1  Capital  Ratio  and  Total  Capital  Ratio  described  under  the  caption  "Heartland-Capital 
Requirements" above. The capital requirements described above are minimum requirements and higher capital levels may be 
required if warranted by the particular circumstances or risk profiles of individual institutions. For example, federal regulators 
may  require  additional  capital  to  take  adequate  account  of,  among  other  things,  interest  rate  risk  or  the  risks  posed  by 
concentrations of credit, nontraditional activities or securities trading activities. 

15 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Federal  law  also  provides  the  federal  banking  regulators  with  broad  power  to  take  prompt  corrective  action  to  resolve  the 
problems of undercapitalized institutions. The extent of the regulators' powers depends on whether the institution in question is 
"adequately  capitalized,"  "undercapitalized,"  "significantly  undercapitalized"  or  "critically  undercapitalized,"  in  each  case  as 
defined by regulation. Depending upon the capital category to which an institution is assigned, the regulators' corrective powers 
include: (i) requiring the institution to submit a capital restoration plan; (ii) limiting the institution's asset growth and restricting 
its activities; (iii) requiring the institution to issue additional capital stock (including additional voting stock) or to be acquired; 
(iv) restricting transactions between the institution and its affiliates; (v) restricting the interest rate the institution may pay on 
deposits; (vi) ordering a new election of directors of the institution; (vii) requiring that senior executive officers or directors be 
dismissed; (viii) prohibiting the institution from accepting deposits from correspondent banks; (ix) requiring the institution to 
divest  certain  subsidiaries;  (x)  prohibiting  the  payment  of  principal  or  interest  on  subordinated  debt;  and  (xi)  ultimately, 
appointing a receiver for the institution. 

As  of  December  31,  2020:  (i)  none  of  the  Banks  was  subject  to  a  directive  from  its  primary  federal  regulator  to  increase  its 
capital;  (ii)  each  of  the  Banks  exceeded  its  minimum  regulatory  capital  requirements  under  applicable  capital  adequacy 
guidelines; (iii) each of the Banks was "well-capitalized," as defined by applicable regulations; and (iv) none of the Banks were 
subject to a directive to maintain capital higher than the regulatory capital requirements, as discussed below under the caption 
"Safety and Soundness Standards." 

Liability of Commonly Controlled Institutions 
Under  federal  law,  institutions  insured  by  the  FDIC  may  be  liable  for  any  loss  incurred  by,  or  reasonably  expected  to  be 
incurred  by,  the  FDIC  in  connection  with  the  default  of  commonly  controlled  FDIC-insured  depository  institutions  or  any 
assistance provided  by  the FDIC to  commonly  controlled  FDIC-insured  depository  institutions  in  danger  of  default.  Because 
Heartland controls each of the Banks, the Banks are commonly controlled for purposes of these provisions of federal law. 

Anti-Money Laundering 
The  Bank  Secrecy  Act,  the  Uniting  and  Strengthening  America  by  Providing  Appropriate  Tools  Required  to  Intercept  and 
Obstruct  Terrorism  Act  of  2001  (the  "PATRIOT  Act")  and  other  related  federal  laws  and  regulations  require  financial 
institutions,  including  the  Banks,  to  implement  policies  and  procedures  relating  to  anti-money  laundering,  customer 
identification and due diligence requirements and the reporting of certain types of transactions and suspicious activity. In May 
2016, the Financial Crimes Enforcement Network published a final rule that requires financial institutions to develop policies, 
procedures and practices to prevent and deter money laundering. The program must be a written board-approved program that 
is  reasonably  designed  to  identify  and  verify  the  identities  of  beneficial  owners  of  legal  entity  customers  at  the  time  a  new 
account is opened. The program must, at a minimum (1) provide for a system of internal controls to assure ongoing compliance; 
(2)  designate  a  compliance  officer;  (3)  establish  an  ongoing  employee  training  program;  and  (4)  implement  an  independent 
audit function to test programs. Financial institutions were required to comply with the new rule beginning May 11, 2018. This 
rule has increased compliance costs for the Banks.  

Dividend Payments 
The primary source of funds for Heartland is dividends from the Banks. In general, the Banks may only pay dividends either 
out  of  their  historical  net  income  after  any  required  transfers  to  surplus  or  reserves  have  been  made  or  out  of  their  retained 
earnings. 

The payment of dividends by any financial institution is affected by the requirement to maintain adequate capital pursuant to 
applicable  capital  adequacy  guidelines  and  regulations,  and  a  financial  institution  generally  is  prohibited  from  paying  any 
dividends  if,  following  payment  thereof,  the  institution  would  be  undercapitalized.  As  described  above,  each  of  the  Banks 
exceeded its minimum capital requirements under applicable guidelines as of December 31, 2020. 

As  of  December  31,  2020,  approximately  $500.9  million  was  available  in  retained  earnings  at  the  Banks  for  payment  of 
dividends to Heartland under the regulatory capital requirements to remain well-capitalized. Notwithstanding the availability of 
funds for dividends, however, the FDIC and state regulators may reduce or prohibit the payment of dividends by the Banks. 

Transactions with Affiliates 
The  Federal  Reserve  regulates  transactions  among  Heartland  and  its  subsidiaries.  Generally,  the  Federal  Reserve  Act  and 
Regulation  W,  as  amended  by  the  Dodd-Frank  Act,  limit  lending  and  certain  other  "covered  transactions"  as  well  as  other 
transactions  between  the  Banks  and  their  affiliates,  including  Heartland  and  its  subsidiaries  and  for  the  primary  purpose  of 
protecting the interests of the Banks. The aggregate amount of "covered transactions" a Bank may enter into with an affiliate 
may  not  exceed  10%  of  the  capital  stock  and  surplus  of  the  Bank.  The  aggregate  amount  of  "covered  transactions"  with  all 
affiliates may not exceed 20% of the capital stock and surplus of the Bank. 

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"Covered  transactions"  between  each  Bank  and  its  affiliates  are  also  subject  to  collateralization  requirements  and  must  be 
conducted  on  arm’s  length  terms.  "Covered  transactions"  include  (a)  a  loan  or  extension  of  credit  by  a  Bank,  including 
derivative contracts, (b) a purchase of securities issued to a Bank, (c) a purchase of assets by a Bank unless otherwise exempted 
by  the  Federal  Reserve,  (d)  acceptance  of  securities  issued  by  an  affiliate  to  the  Bank  as  collateral  for  a  loan,  and  (e)  the 
issuance of a guarantee, acceptance or letter of credit by a Bank on behalf of an affiliate. 

While the quantitative limits  and  collateral  requirement described  above are generally  not applicable to  transactions  between 
Banks, all affiliate transactions, including those between Banks, are subject to safety and soundness requirements, prohibitions 
on the purchase of low-quality assets, and certain other requirements and most affiliate transactions are required to be on market 
terms and conditions at least as favorable to the Bank as comparable transactions with non-affiliates. 

Insider Transactions 
The Banks are subject to certain restrictions imposed by federal law on extensions of credit to Heartland and its subsidiaries, on 
investments in the stock or other securities of Heartland and its subsidiaries and the acceptance of the stock or other securities 
of  Heartland  or  its  subsidiaries  as  collateral for  loans  made by  the Banks.  Certain  limitations  and  reporting  requirements  are 
also placed on extensions of credit by each of the Banks to its directors and officers, to directors and officers of Heartland and 
its  subsidiaries,  to  principal  stockholders  of  Heartland  and  to  "related  interests"  of  such  directors,  officers  and  principal 
stockholders. In addition, federal law and regulations may affect the terms upon which any person who is a director or officer of 
Heartland or any of its subsidiaries or a principal stockholder of Heartland may obtain credit from banks with which the Banks 
maintain correspondent relationships. 

Safety and Soundness Standards 
The federal banking agencies have adopted guidelines that establish operational and managerial standards to promote the safety 
and soundness of federally insured depository institutions. The guidelines set forth standards for internal controls, information 
systems,  internal  audit  systems,  loan  documentation,  credit  underwriting,  interest  rate  exposure,  asset  growth,  compensation, 
fees  and  benefits,  vendor  and  model  risk  management,  asset  quality  and  earnings.  In  general,  the  safety  and  soundness 
guidelines prescribe the goals to be achieved in each area, and each institution is responsible for establishing its own procedures 
to  achieve  those  goals.  If  an  institution  fails  to  comply  with  any  of  the  standards  set  forth  in  the  guidelines,  the  institution's 
primary federal regulator may require the institution to submit a plan for achieving and maintaining compliance. If an institution 
fails to submit an acceptable compliance plan, or fails in any material respect to implement a compliance plan that has been 
accepted  by  its  primary  federal  regulator,  the  regulator  is  required  to  issue  an  order  directing  the  institution  to  cure  the 
deficiency. Until the deficiency cited in the regulator's order is cured, the regulator may restrict the institution's rate of growth, 
require the institution to increase its capital, restrict the rates the institution pays on deposits or require the institution to take 
any  action  the  regulator  deems  appropriate  under  the  circumstances.  Noncompliance  with  the  standards  established  by  the 
safety  and  soundness  guidelines  may  also  constitute  grounds  for  other  enforcement  action  by  the  federal  banking  regulators, 
including cease and desist orders and civil money penalty assessments. 

In June 2016, the Federal Reserve Board issued supervisory guidance for assessing risk management for supervised institutions 
with  total  consolidated  assets  of  less  than  $50  billion  ("SR  16-11").  This  guidance  provides  four  key  areas  to  evaluate  in 
assessing  a  risk  management  system:  board  and  senior  management  oversight  of  risk  management;  policies,  procedures  and 
limits; risk monitoring and management information systems and internal controls. In August 2017, the Federal Reserve Board 
issued proposed guidance addressing supervisory expectations of boards of directors that includes a proposal to further revise 
and align the supervisory expectations of boards of directors in areas beyond risk management with the board expectations set 
forth in SR 16-11. 

Branching Authority 
Each of the Banks has the authority, pursuant to the laws under which it is chartered, to establish branches anywhere in the state 
in which its main office is located, subject to the receipt of all required regulatory approvals. 

Federal law permits state and national banks to merge with banks in other states subject to: (i) regulatory approval; (ii) federal 
and state deposit concentration limits; and (iii) state law limitations requiring the merging bank to have been in existence for a 
minimum period of time (not to exceed five years) prior to the merger. 

State Bank Investments and Activities 
Each  of  the  Banks  generally  is  permitted  to  make  investments  and  engage  in  activities  directly  or  through  subsidiaries  as 
authorized by the laws of the state under which it is chartered. However, under federal law and FDIC regulations, FDIC-insured 
state banks are prohibited, subject to certain exceptions, from making or retaining equity investments of a type, or in an amount, 

17 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
that are not permissible for a national bank. Federal law and FDIC regulations also prohibit FDIC-insured state banks and their 
subsidiaries, subject to certain exceptions, from engaging as principal in any activity that is not permitted for a national bank, 
unless  the  bank  meets,  and  continues  to  meet,  its  minimum  regulatory  capital  requirements  and  the  FDIC  determines  the 
activity would not pose a significant risk to the deposit insurance fund of which the bank is a member. 

Incentive Compensation Policies and Restrictions 
In July 2010, the federal banking agencies issued guidance that applies to all banking organizations supervised by the agencies. 
Pursuant  to  the  guidance,  to  be  consistent  with  safety  and  soundness  principles,  Heartland's  incentive  compensation 
arrangements  should:  (1)  appropriately  balance  risk  and  financial  reward;  (2)  be  compatible  with  effective  controls  and  risk 
management;  and  (3)  be  supported  by  strong  corporate  governance,  including  active  and  effective  oversight  by  Heartland's 
board of directors. 

In addition, in March 2011, the federal banking agencies, along with the Federal Housing Finance Agency, and the Securities 
and  Exchange  Commission,  released  a  proposed  rule  intended  to  ensure  that  regulated  financial  institutions  design  their 
incentive compensation arrangements to account for risk. In May 2016, financial regulators proposed a rule to replace the 2011 
proposed  rule.  While  the  2011  proposed  rule  was  principles-based,  the  new  proposed  rule  is  prescriptive  in  nature  and  is 
intended  to  prohibit  incentive-based  compensation  arrangements  that  could  encourage  inappropriate  risk  taking  by  providing 
excessive compensation or could lead to material financial loss. The new proposed rule would require financial institutions to 
consider  compensation  arrangements  for  "senior  executive  officers"  and  "significant  risk  takers"  against  several  factors,  and 
would require that such arrangements contain both financial and non-financial measures of performance. Until a final rule is 
issued, it is not clear whether and how this rule will ultimately impact the Banks. 

The Volcker Rule and Proprietary Trading 
In December 2013, federal banking regulators jointly issued a final rule to implement Section 13 of the BHCA (adopted as part 
619 of the Dodd-Frank Act), which prohibits banking entities (including Heartland and the Banks) from engaging in proprietary 
trading of securities, derivatives and certain other financial instruments for the entity's own account; prohibits certain interests 
in, or relationships with, a hedge fund or private equity fund; and requires the implementation of related compliance programs, 
commonly referred to as the "Volcker Rule." On January 1, 2020, a revised rule was adopted that was effective January 1, 2021, 
subject to voluntary compliance prior to that time. Under this revised rule, banks that do not have significant trading activities 
will  have  simplified  and  streamlined  compliance  requirements,  while  banks  with  significant  trading  activity  will  have  more 
stringent  compliance  requirements.  The  revised  rule  continues  to  prohibit  proprietary  trading,  while  providing  greater  clarity 
and certainty for activities allowed under the law. Heartland did not engage in any significant amount of proprietary trading, as 
defined in the Volcker Rule, and the impact of the Volcker Rule on Heartland's business activities and investment portfolio was 
minimal. Heartland has reviewed its investment portfolio to determine if any investments meet the Volcker Rule's definition of 
covered  funds.  Based  on  the  review,  Heartland  determined  that  the  impact  related  to  investments  considered  to  be  covered 
funds did not have a significant effect on its financial condition or results of operations. 

Community Reinvestment Act Requirements 
The Community Reinvestment Act ("CRA") imposes a continuing and affirmative obligation on each of the Banks to help meet 
the  credit  needs  of  their  respective  communities,  including  low-  and  moderate-income  neighborhoods,  in  a  safe  and  sound 
manner. The FDIC and the respective state regulators regularly assess the record of each Bank in meeting the credit needs of its 
community. Applications for additional acquisitions are subject to evaluation of the effectiveness of the Banks' in meeting their 
CRA requirements. 

In December of 2019, the FDIC issued a proposal to significantly amend existing CRA regulations, with the goal of making the 
regulatory framework more objective, transparent, consistent, and easy to understand. To accomplish these goals, this proposed 
rule  would  strengthen  the  CRA  regulations  by  clarifying  which  activities  qualify  for  CRA  credit,  updating  where  activities 
count for CRA credit, creating a more transparent and objective method for measuring CRA performance, and providing for 
more  transparent,  consistent,  and  timely  CRA-related  data  collection,  recordkeeping,  and  reporting.  While  the  adoption  and 
implementation of this proposed rule is uncertain, if adopted it is not anticipated that the rule would become effective before 
2022. 

Consumer Protection 
The  Consumer  Finance  Protection  Bureau  ("CFPB")  has  undertaken  numerous  rule-making  and  other  initiatives,  including 
issuing  informal  guidance  and  taking  enforcement  actions  against  certain  financial  institutions.  The  CFPB’s  rulemaking, 
examination and enforcement authority has affected and will continue to significantly affect financial institutions involved in 
the provision of consumer financial products and services. 

18 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The CFPB has also been publishing complaints submitted by consumers regarding consumer financial products and services in 
a  publicly-accessible  online  portal.  The  CFPB  also  publishes  complaint  narratives  from  consumers  that  opted  to  have  their 
narratives made public. The publication of complaint narratives could affect the Banks in the following ways: (i) complaint data 
might be used by the CFPB to make decisions regarding regulatory, enforcement or examination issues; and (ii) the publication 
of such narratives may have a negative effect on the reputation of those institutions that are the subject of complaints. 

Mortgage Lending 
Mortgage loans held at each of the Banks, which were made prior to the outsourcing of Heartland’s legacy mortgage lending 
business, and mortgage loans originated by First Bank & Trust are subject to a number of laws and rules affecting residential 
mortgages,  including  the  Home  Mortgage  Disclosure  Act  ("HMDA")  and  Regulation  C  and  the  Real  Estate  Settlement 
Procedures Act ("RESPA") and Regulation X. In recent years, the CFPB and other federal agencies have proposed and finalized 
a number of rules affecting residential mortgages. These rules implement the Dodd-Frank Act amendments to the Equal Credit 
Opportunity Act, Truth in Lending Act ("TILA") and RESPA. The rules, among other things, impose requirements regarding 
procedures  to  ensure  compliance  with  "ability  to  repay"  requirements,  policies  and  procedures  for  servicing  mortgages,  and 
additional  rules  and  restrictions  regarding  mortgage  loan  originator  compensation  and  qualification  and  registration 
requirements  for  individual  loan  originator  employees.  These  rules  also  impose  new  or  revised  disclosure  requirements, 
including  a  new  integrated  mortgage  origination  disclosure  that  combines  disclosures  currently  required  under  TILA  and 
RESPA. 

The  HMDA  and  Regulation  C  require  lenders  to  report  certain  information  regarding  home  loans  and  includes  tests  for 
determining what financial institutions and credit transactions are covered under HMDA and reporting requirements for new 
data  points  identified  in  the  Dodd-Frank  Act  or  identified  by  the  CPFB  as  necessary  to  carry  out  the  purposes  of  HMDA. 
Regulation C requires detailed information from lenders and the reporting on mortgage loan underwriting and pricing. 

Federal  law  also  requires  financial  institutions  to  impose  a  mandatory  purchase  requirement  for  flood  insurance  for  loans 
secured by certain real property located in areas with special flood hazards. In February 2019, federal regulators issued a final 
rule  implementing  the  Biggert-Waters  Flood  Insurance  Reform  Act.  The  final  rule,  which  became  effective  July  1,  2019, 
includes  rules  for  identifying  when  private  flood  insurance  policies  must  be  accepted  and  criteria  to  apply  in  determining 
whether certain types of coverage qualify as "flood insurance" for federal flood insurance law purposes. 

Ability-to-Repay and Qualified Mortgage Rule 
Under Federal Reserve Board Regulation Z, mortgage lenders, such as First Bank & Trust, are required to make a reasonable 
and good faith determination based on verified and documented information that a consumer applying for a mortgage loan has a 
reasonable  ability  to  repay  the  loan  according  to  its  terms.  Mortgage  lenders  are  required  to  determine  consumers’  ability  to 
repay in one of two ways. The first alternative requires the mortgage lender to consider the following eight underwriting factors 
when making the credit decision: (1) current or reasonably expected income or assets; (2) current employment status; (3) the 
monthly payment on the covered transaction; (4) the monthly payment on any simultaneous loan; (5) the monthly payment for 
mortgage-related obligations; (6) current debt obligations, alimony and child support; (7) the monthly debt-to-income ratio or 
residual  income;  and  (8)  credit  history.  Alternatively,  the  mortgage  lender  can  originate  "qualified  mortgages,"  which  are 
entitled to a presumption that the creditor making the loan satisfied the ability-to-repay requirements. In general, a "qualified 
mortgage" is a mortgage loan without negative amortization, interest-only payments, balloon payments or terms exceeding 30 
years.  In  addition,  to  be  a  qualified  mortgage,  the  points  and  fees  paid  by  a  consumer  cannot  exceed  3%  of  the  total  loan 
amount. Qualified mortgages that are "higher-priced" (e.g., subprime loans) have a rebuttable presumption of compliance with 
the ability-to-repay rules, while qualified mortgages that are not "higher-priced" (e.g., prime loans) are given a safe harbor of 
compliance. The Banks primarily originate compliant qualified mortgages. 

Data Privacy and Cybersecurity 
Federal  and  state  law  contains  extensive  consumer  privacy  protection  provisions.  The  Gramm-Leach-Bliley  Act  ("GLBA") 
requires financial institutions to periodically disclose their privacy policies and practices relating to sharing such information 
and, in some cases, enables retail customers to opt out of the sharing of certain information with unaffiliated third parties. Other 
federal and state laws and regulations impact Heartland’s ability to share certain information with affiliates and non-affiliates. 
The  GLBA  also  requires  financial  institutions  to  implement  an  information  security  program  that  includes  administrative, 
technical and physical safeguards to ensure the security and confidentiality of customer records and information. 

In  January  2015,  new  legislative  proposals  and  administration  efforts  regarding  privacy  and  cybersecurity  were  announced 
which, among other things, propose a national data breach notification standard. Legislation regarding data security with respect 
to  security  breach  notifications  and  sharing  cybersecurity  threat  information  has  also  been  proposed.  In  2015,  the  Federal 
Financial  Institutions  Examination  Council  ("FFIEC")  developed  the  Cybersecurity  Assessment  Tool  to  help  institutions 
identify their risks and determine their preparedness for cybersecurity threats. 

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In September 2016, the FFIEC issued a revised Information Security booklet. The revised booklet includes updated guidelines 
for  evaluating  the  adequacy  of  information  security  programs  (including  effective  threat  identification,  assessment  and 
monitoring,  and  incident  identification  assessment  and  response),  assurance  reports  and  testing  of  information  security 
programs. 

Data  privacy  and  data  protection  are  areas  of  increasing  state  legislative  focus.  For  example,  the  California  Consumer 
Protection Act of 2018 (the "CCPA"), which became effective on January 1, 2020, applies to for-profit businesses that conduct 
business  in  California  and  meet  certain  revenue  or  data  collection  thresholds.  The  CCPA  will  give  consumers  the  right  to 
request disclosure of information collected about them, and whether that information has been sold or shared with others, the 
right to request deletion of personal information (subject to certain exceptions), the right to opt out of the sale of the consumer’s 
personal  information,  and  the  right  not  to  be  discriminated  against  for  exercising  these  rights.  The  CCPA  contains  several 
exemptions,  including  an  exemption  applicable  to  information  that  is  collected,  processed,  sold  or  disclosed  pursuant  to  the 
GLBA. In addition, similar laws may be adopted by other states where Heartland does business. 

Like other lenders, the Banks use credit bureau data in their underwriting activities. Use of such data is regulated under the Fair 
Credit Reporting Act ("FCRA"), and the FCRA also regulates reporting information to credit bureaus, prescreening individuals 
for credit offers, sharing of information between affiliates, and using affiliate data for marketing purposes. Similar state laws 
may impose additional requirements on Heartland and its subsidiaries. 

The federal banking regulators, as well as the SEC and related self-regulatory organizations, regularly issue guidance regarding 
cybersecurity that is intended to enhance cyber risk management among financial institutions. A financial institution is expected 
to establish a framework of internal control, first, second and third lines of defense, and risk management policies, procedures 
and processes that are designed to address the risks that it faces in its business operations. A financial institution’s management 
is  expected  to  maintain  sufficient  business  continuity  planning  processes  to  ensure  the  rapid  recovery,  resumption  and 
maintenance of the institution’s operations after a cyber-attack. A financial institution is also expected to develop appropriate 
processes to enable recovery of data and business operations if the institution or its critical service providers fall victim to a 
cyber-attack. 

Durbin Amendment 
The Dodd-Frank Act included provisions (known as the "Durbin Amendment"), which restrict interchange fees to those which 
are "reasonable and proportionate" for certain debit card issuers and limits the ability of networks and issuers to restrict debit 
card transaction routing. The Federal Reserve issued final rules implementing the Durbin Amendment on June 29, 2011. In the 
final  rules,  interchange  fees  for  debit  card  transactions  were  capped  at  $0.21  plus  five  basis  points  to  be  eligible  for  a  safe 
harbor  such  that  the  fee  is  conclusively  determined  to  be  reasonable  and  proportionate.  The  interchange  fee  restrictions 
contained in the Durbin Amendment, and the rules promulgated thereunder, only apply to debit card issuers with $10 billion or 
more  in  total  consolidated  assets  at  year-end.  Because  Heartland's  assets  exceeded  $10  billion  at  December  31,  2018,  it  was 
required to comply with the Durbin Amendment effective July 1, 2019. 

ITEM 1A.  RISK FACTORS 

An investment in our securities is subject to risks inherent in our business. The material risks and uncertainties that management 
believes affect us are described below. Additional risks and uncertainties that management is not aware of or that management 
currently deems immaterial may also impair our business operations. If any of the events described in the risk factors should 
actually  occur,  our  financial  condition  and  results  of  operations  could  be  materially  and  adversely  affected.  If  this  were  to 
happen, the value of our securities could decline significantly, and you could lose all or part of your investment. 

COVID-19 Pandemic Risks 

The ongoing COVID-19 pandemic and measures intended to prevent its spread have adversely affected, and may continue to 
adversely affect our business activities, financial condition, and results of operations and such effects will depend on future 
developments, which are highly uncertain and difficult to predict. 
Global health concerns relating to the COVID-19 pandemic and related government actions taken to reduce the spread of the 
virus  have  negatively  impacted  the  macroeconomic  environment,  and  the  pandemic  has  significantly  increased  economic 
uncertainty and abruptly reduced economic activity. The extent to which the COVID-19 pandemic impacts our business, results 
of  operations  and  financial  condition  will  depend  on  future  developments,  which  are  highly  uncertain  and  are  difficult  to 
predict, including, but not limited to, the duration and spread of the pandemic, its severity, the actions to contain the virus or 
treat its impact, and how quickly and to what extent normal economic and operating conditions can resume. 

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The  pandemic  has resulted in government  authorities implementing numerous measures to try to contain the  virus, including the  
declaration  of  a   federal   National   Emergency;   multiple   cities’  and  states’  declarations  of  states  of  emergency;   school   and 
business closings;  limitations on social  or public  gatherings and other social  distancing measures, such as working remotely;  
travel   restrictions,  quarantines  and  shelter-in-place   orders.  Such  measures  have   significantly  contributed  to  rising 
unemployment   and  negatively  impacted  consumer  and  business  spending,  borrowing  needs  and  saving  habits.  The   federal  
government  has taken measures to address the  economic  and social  consequences of the  pandemic, including the  passage  of the  
CARES  Act   and  later  with  the   adoption  of  the   PPFA  and  the   Economic   Aid  Act.  The   CARES  Act,  as  supplemented  by  the  
PPFA  and  Economic   Aid  Act,  among  other  things,  provides  certain  measures  to  support   individuals  and  businesses  in 
maintaining solvency through monetary relief, including in the  form  of financing, loan forgiveness and automatic  forbearance. 
There  can be  no assurance, however, that  the  steps taken by the  worldwide  community or the  U.S. government  will  be  sufficient  
to address the negative economic effects of COVID-19 or avert severe and prolonged reductions in economic activity. 

We may experience adverse financial consequences due to a number of factors, including, but not limited to: 

• 
• 

• 
• 
• 

• 
• 

• 

negative effects on net interest income and net interest margins as a result of the low interest rate environment; 
increased credit  losses due  to financial  strain on our customers as a  result  of the  pandemic  and governmental  actions, 
specifically on loans to borrowers in the lodging, retail trade, retail properties, restaurants and bars and oil and gas; 
increases in our provision for credit losses and net charge-offs resulting from increased credit losses; 
declines in collateral values; 
an  impairment   of  goodwill   or  core   deposit   and  customer  relationship  intangibles  that   could  result   in  charges  being 
recorded and restrictions on the ability of certain Banks to pay dividends to us; 
loan modifications and loan payment deferrals resulting in reduced earnings; 
increased  demand  on  our  liquidity  as  we   meet   borrowers’  needs  and  cover  expenses  related  to  the   pandemic  
management plan; 
negative   effects  on  capital   and  leverage   ratios  as  a   result   of  reduced  liquidity  which,  although  not   currently 
contemplated, could reduce or force suspension of dividends; 
stock price volatility; 

• 
•  workforce   disruptions  if  a   significant   portion  of  our  workforce   is  unable   to  work  effectively,  including  because   of 

• 

• 
• 

illness, quarantines, government actions, or other restrictions in connection with the pandemic; 
third-party  disruptions,  including  negative   effects  on  network  providers  and  other  suppliers,  which  may  affect   their 
ability to perform under the terms of agreements or provide essential services; 
increased cyber and payment fraud risk due to increased online and remote activity; and 
other operational  failures due  to changes in our normal  business practices because  of the  pandemic  and governmental  
actions to contain it. 

These  factors may remain prevalent  for a  significant  period of time  and may continue  to adversely affect  our business, results of 
operations and financial  condition even after the  COVID-19 pandemic  has subsided. There  are  no comparable  recent  events that  
provide  guidance  as to the  effect  the  spread of COVID-19 as a  global  pandemic  may have, and, as a  result, the  ultimate  impact  
of the pandemic is highly uncertain and subject to change. 

Our participation in the Paycheck Protection Program and other regulatory and governmental actions to mitigate the impact 
of the COVID-19 could result in reputational harm, claims and litigation. 
Our  Banks  are  participating  lenders  in  the  PPP,  a  loan  program  administered  through  the  Small  Business  Administration 
("SBA")  that  was  created  under  the  CARES  Act,  and  modified  by  the  PPFA  and  Economic  Aid  Acts,  to  help  eligible 
businesses, organizations and self-employed persons fund their operational costs during the COVID-19 pandemic. Under this 
program,  the  SBA  guarantees  100%  of  the  amounts  of  fixed,  low  interest  rate  loans  that  are  subject  to  numerous  other 
regulatory requirements. Borrowers are also eligible to apply to the SBA for forgiveness of their PPP loan obligations, and most 
are expected to do so. Because of the short windows between the passing of the authorizing legislation and the opening of the 
PPP,  there  was  and  continues  to  be  some  ambiguity  in  the  laws,  rules  and  guidance  regarding  the  operation  of  the  PPP. 
Subsequent rounds of legislation and associated agency guidance have not provided necessary clarity and have created potential 
additional  inconsistencies  and  ambiguities.  Accordingly,  the  Banks  are  exposed  to  risks  relating  to  compliance  with  the  PPP 
requirements,  including  reputational  harm.  Additionally,  since  the  launch  of  the  PPP,  several  other  larger  banks  have  been 
subject to litigation regarding the process and procedures used in processing applications for the PPP.  If PPP borrowers fail to 
qualify  for  loan  forgiveness,  the  Banks  face  a  heightened  risk  of  holding  these  loans  at  unfavorable  interest  rates  for  an 
extended  period  of  time.  The  Banks  have  credit  risk  on  PPP  loans  if  a  determination  is  made  by  the  SBA  that  there  is  a 

21 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
deficiency in the  manner in which the  loan was originated, funded, or serviced. If a  deficiency is identified, the  SBA may deny 
forgiveness, take  action against  borrowers and, in some  instances, deny its liability under the  guaranty, reduce  the  amount  of the  
guaranty, or, if it has already paid under the guaranty, seek recovery of any loss related to the deficiency from the Banks. 

Economic and Market Conditions Risk 

Our business and financial results are significantly affected by general business and economic conditions. 
Our  business  activities  and  earnings  are   affected  by  general   business  conditions  in  the   United  States  and  particularly  in  the  
states  in  which  our  Banks  operate.  Factors  such  as  the   volatility  of  interest   rates,  home   prices  and  real   estate   values, 
unemployment, credit  defaults, increased bankruptcies, decreased consumer spending and household income, volatility in the  
securities markets, and the  cost  and availability of capital  have  negatively impacted our business in the  past  and may adversely 
impact  us in the  future. Economic  deterioration that  affects household and/or corporate  incomes could result  in renewed credit  
deterioration  and  reduced  demand  for  credit   or  fee-based  products  and  services,  negatively  impacting  our  performance.  In 
addition, changes in securities market  conditions and monetary fluctuations could adversely affect  the  availability and terms of 
funding necessary to meet our liquidity needs. 

Our business is concentrated in and dependent upon the continued growth and welfare of the various markets that we serve. 
We  operate  in markets in Iowa, Illinois, Wisconsin, Arizona, New Mexico, Montana, Colorado, Minnesota, Kansas, Missouri, 
Texas and California, and our financial  condition, results of operations and cash flows are  subject  to changes in the  economic  
conditions  in  those   markets.  Our  success  depends  upon  the   economic   vitality,  business  activity,  population,  income   levels, 
deposits and real  estate  activity in those  areas and may be  impacted by the  effects of past  and future  civil  unrest  and domestic  
disturbances  in  the   communities  that   we   serve.  Although  our  customers'  business  and  financial   interests  may  extend  well  
beyond our market  areas, adverse  economic  conditions that  affect  our specific  market  area  could reduce  our growth rate, affect  
the  ability of our customers to repay their loans to us and impact  the  stability of our deposit  funding sources. Consequently, 
declines in economic conditions in those markets could generally affect our financial condition and results of operations. 

Our business and performance are vulnerable to the impact of volatility in debt and equity markets. 
As  most   of  our  assets  and  liabilities  are   financial   in  nature,  our  performance   is  sensitive   to  the   performance   of  the   financial  
markets. Turmoil  and volatility in the  financial  markets can be  a  major contributory factor to overall  weak economic  conditions, 
including the impaired ability of borrowers and other counterparties to meet obligations to us. Financial market volatility may: 

•  Affect the value or liquidity of our on-balance sheet and off-balance sheet financial instruments. 
•  Affect the value of capitalized servicing assets. 
•  Affect our ability to access capital markets to raise funds. Inability to access capital markets if needed, at cost effective  

rates, could adversely affect our liquidity and results of operations. 

•  Affect the value of the assets that we manage or otherwise administer or service for others. Although we are not  

directly impacted by changes in the value of such assets, decreases in the value of those assets would affect related fee  
income and could result in decreased demand for our services. 

Changes in interest rates and other conditions could negatively impact net interest income and net interest margin. 
Market  interest  rates have  declined significantly since  the  beginning of the  COVID-19 pandemic  as a  result  of actions taken by 
the  Federal  Reserve. In March 2020, the  Federal  Reserve  reduced the  target  federal  funds rate  and announced a  $700 billion 
quantitative   easing  program   in  response   the   expected  economic   impact   of  the   COVID-19  pandemic.  In  addition,  the   Federal  
Reserve   reduced  the   interest   rate   it   pays  on  excess  reserves.  We   expect   that   these   reductions  in  interest   rates,  especially  if 
prolonged, could continue to adversely affect our net interest income and margins and our profitability. 

As a  result  of the  high percentage  of our assets and liabilities that  are  interest-bearing, changes in interest  rates, in the  shape  of 
the yield curve or in spreads between different market interest rates, can have a material effect on our financial performance. 
Our profitability is in part a function of the spread between the interest rates earned on investments and loans and the interest 
rates paid on deposits and other interest-bearing liabilities. Like most banking institutions, our net interest spread and margin 
will be affected by general economic conditions and other factors, including fiscal and monetary policies of the Federal Reserve 
that influence market interest rates, and our ability to respond to changes in such rates. The Board of Governors of the Federal 
Reserve System regulates the supply of money and credit in the United States, and it influences interest rates by changing the 
discount rate at which it lends money to banks and by adjusting the target for the federal funds rate at which banks borrow from 
other banks. Its fiscal and monetary policies determine, in a large part, our cost of funds for lending and investing and the return 
that can be earned on those loans and investments, both of which affect our net interest margin. Federal Reserve Board policies 
can also materially affect the value of financial instruments that we hold, such as debt securities and mortgage servicing rights. 

22 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
At  any  given  time,  our  assets  and  liabilities  may  be  affected  differently  by  a  given  change  in  interest  rates.  Asset  values, 
especially commercial real estate collateral, securities or other fixed rate earning assets, can decline significantly with relatively 
minor changes in interest rates. As a result, an increase or decrease in rates, the length of loan terms or the mix of adjustable and 
fixed rate loans in our portfolio could have a positive or negative effect on our net income, capital and liquidity. We measure 
interest rate risk under various rate scenarios using specific criteria and assumptions. A summary of this process, along with the 
results of our net interest income simulations, is presented under the caption "Quantitative and Qualitative Disclosures About 
Market Risk" included under Item 7A of Part II of this Annual Report on Form 10-K. Although we believe our current level of 
interest  rate  sensitivity  is  reasonable  and  effectively  managed,  significant  fluctuations  in  interest  rates  may  have  an  adverse 
effect on our business, financial condition and results of operations, and specifically, our net interest income. Also, our interest 
rate risk modeling techniques and assumptions may not fully predict or capture the impact of actual interest rate changes on our 
financial condition and results of operations. 

We may be adversely impacted by the planned phasing out of the London Interbank Offered Rate ("LIBOR") as a reference 
rate. 
We  have  derivative  contracts,  borrowings,  variable  rate  loans  and  other  financial  instruments  with  attributes  that  are  either 
directly  or  indirectly  dependent  on  the  LIBOR.  In  2017,  the  United  Kingdom  Financial  Conduct  Authority  ("FCA"),  which 
regulates LIBOR, announced that it intends to stop compelling banks to submit rates for the calculation of LIBOR after 2021. 
On  November  30,  2020,  the  ICE  Benchmarks  Administration  ("IBA"),  which  compiles  and  oversees  LIBOR,  announced  a 
consultation  on  its  intention  to  cease  publication  of  one-week  and  two-month  LIBOR  at  the  end  of  2021  and  to  continue 
publishing other LIBOR tenors until June 2023. It is unknown whether any banks will continue to voluntarily submit rates for 
the  calculation  of  LIBOR  or  whether  LIBOR  will  continue  to  be  published  by  the  IBA  after  these  dates  based  on  these 
submissions or on any other basis.    

The  transition  from  LIBOR  to  SOFR  or  a  different  alternative  reference  rate  is  complex  and  could  have  a  range  of  adverse 
impacts  on  us.  In  particular,  any  such  transition  could,  among  other  things,  (i)  adversely  effect  the  value  of,  return  on  and 
trading  for  financial  assets  or  liabilities  that  are  linked  to  LIBOR,  including  securities,  loans  or  derivatives;  (ii)  require 
renegotiation of outstanding financial assets and liabilities; (iii) result in additional inquiries or other actions from regulators in 
respect to our preparation and readiness for the LIBOR transition; (iv) increase the risks of disputes or litigation and/or increase 
expenses  related  to  the  transition;  (v)  adversely  impact  our  reputation  as  we  work  with  customers  to  transition  loans  and 
financial  instruments  from  LIBOR;  (vi)  require  successful  system  and  analytics  development  and  operationalization  to 
transition  to  our  systems,  loan  portfolio  and  risk  management  processes  away  from  LIBOR,  which  will  require  reliance  on 
third-party vendors; and (vii) cause disruption in financial markets that are relevant to our business. 

In  March  2020,  the  Financial  Accounting  Standards  Board  ("FASB")  issued  ASU  2020-04  "Reference  Rate  Reform"  which 
addresses the effect of the anticipated transfer away from LIBOR towards new interest rate benchmarks under GAAP.  We have 
formed a working group that continues to actively assess the impacts of ASU 2020-04 and the related opportunities and risks 
involved in the LIBOR transition. However, there can be no assurance that actions taken by us and third parties to address these 
risks or otherwise prepare for the transition from LIBOR will be successful. 

We  have  recorded  goodwill  as  a  result  of  acquisitions,  and  if  it  becomes  impaired,  our  earnings  could  be  significantly 
impacted. 
Under current accounting standards, goodwill is not amortized but, instead, is subject to impairment tests on at least an annual 
basis  or  more  frequently  if  an  event  occurs  or  circumstances  change  that  reduce  the  fair  value  of  a  reporting  unit  below  its 
carrying amount. Although we do not anticipate impairment charges, if we conclude that some portion of our goodwill may be 
impaired, a non-cash charge for the amount of such impairment would be recorded against earnings. A goodwill impairment 
charge could be caused by a decline in our stock price or occurrence of a triggering event that compounds the negative results in 
an  unfavorable  quarter.  At  December  31,  2020,  we  had  goodwill  of  $576.0  million,  representing  approximately  28%  of 
stockholders’ equity. 

We  have  substantial  deferred  tax  assets  that  could  require  a  valuation  allowance  and  a  charge  against  earnings  if  we 
conclude that the tax benefits represented by the assets are unlikely to be realized. 
Our  consolidated  balance  sheet  reflected  approximately  $62.7  million  of  deferred  tax  assets  at  December  31,  2020,  that 
represents differences in the timing of the benefit of deductions, credits and other items for accounting purposes and the benefit 
for tax purposes. To the extent we conclude that the value of this asset is not more likely than not to be realized, we would be 
obligated  to  record  a  valuation  allowance  against  the  asset,  impacting  our  earnings  during  the  period  in  which  the  valuation 
allowance is recorded. Assessing the need for, or the sufficiency of, a valuation allowance requires management to evaluate all 
available evidence, both negative and positive. Positive evidence necessary to overcome the negative evidence includes whether 
future taxable income in sufficient amounts and character within the carryback and carryforward periods is available under the 

23 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
tax law. When negative  evidence  (e.g., cumulative  losses in recent  years, history of operating losses or tax credit  carryforwards 
expiring  unused)  exists,  more   positive   evidence   than  negative   evidence   will   be   necessary.  If  the   positive   evidence   is  not  
sufficient   to  exceed  the   negative   evidence,  a   valuation  allowance   for  deferred  tax  assets  is  established.  The   creation  of  a  
substantial   valuation  allowance   could  have   a   significant   negative   impact   on  our  reported  results  in  the   period  in  which  it   is 
recorded. The  impact  of the  impairment  of Heartland's deferred tax assets could have  a  material  adverse  effect  on our business, 
results of operations and financial condition. 

Changes in the federal, state or local tax laws may negatively impact our financial performance. 
We  are  subject  to  changes in tax law that  could increase  our effective  tax rates. The  enactment  of such legislation including 
provisions  impacting  tax  rates,  apportionment,  consolidation  or  combination,  income,  expenses,  credits  and  exemptions  may 
have   a   material   impact   on  our  business,  financial   conditions  and  results  of  operations.  These   tax  law  changes  may  also  be  
retroactive  to previous periods and could negatively affect  our current  and future  financial  performance. For example, while  the  
Tax Cuts and Jobs Act  signed into law in December 2017 reduced our federal  corporate  tax rate  from  35% in 2017 to 21%, 
there  is no assurance  that  tax rates will  remain at  current  levels or that  presently anticipated benefits will  be  realized in future  
years’ financial performance.   

Our  business  and  financial   performance   could  be   adversely   affected,  directly   or  indirectly,  by   natural   disasters,  climate  
change, pandemics, terrorist activities, domestic disturbances or international hostilities 
Neither  the   occurrence   nor  the   potential   impact   of  natural   disasters,  climate   change,  pandemics,  terrorist   activities,  domestic  
disturbances or international  hostilities can be  predicted. However, these  occurrences could impact  us directly (for example, by 
interrupting  the   ours  systems,  which  could  prevent   the   us  from   obtaining  deposits,  originating  loans  and  processing  and 
controlling  the   flow  of  business;   causing  significant   damage   to  our  facilities;   or  otherwise   preventing  us  from   conducting 
business in the  ordinary course),  or indirectly as a  result  of their impact  on our borrowers, depositors, other customers, vendors 
or  other  counterparties  (for  example,  by  damaging  properties  pledged  as  collateral   for  our  loans  or  impairing  the   ability  of 
certain borrowers to repay their loans). We  could also suffer adverse  consequences to the  extent  that  natural  disasters, climate  
change,  pandemics,  terrorist   activities,  domestic   disturbances  or  international   hostilities  affect   the   financial   markets  or  the  
economy in general  or in any particular region. These  types of impacts could lead, for example, to an increase  in delinquencies, 
bankruptcies or defaults that could result in higher levels of nonperforming assets, net charge- offs and provisions for credit  
losses. 

Our  ability  to  mitigate   the   adverse   consequences  of  these   occurrences  is  in  part   dependent   on  the   quality  of  our  resiliency 
planning, and our ability, if any, to anticipate  the  nature  of any such event  that  occurs. The  adverse  impact  of natural  disasters, 
climate  change, pandemics, terrorist  activities, domestic  disturbances or international  hostilities also could be  increased to the  
extent   that   there   is  a   lack  of  preparedness  on  the   part   of  national   or  regional   emergency  responders  or  on  the   part   of  other 
organizations  and  businesses  that   we   transact   with,  particularly  those   that   we   depend  upon,  but   have   no  control   over. 
Additionally, the force and frequency of natural disasters are increasing as the climate changes. 

Our framework for managing risks may not be effective in mitigating risk and losses. 
Our  risk  management   framework  seeks  to  mitigate   risk  and  loss.  We   have   established  processes  and  procedures  intended  to 
identify, measure, monitor, report, and analyze  the  types of risk to which we  are  subject, including liquidity risk, credit  risk, 
market   risk,  interest   rate   risk,  compliance   risk,  strategic   risk,  reputation  risk,  and  operational   risk  related  to  our  employees, 
systems and vendors, among others. However, as with any risk management  framework, there  are  inherent  limitations to our 
risk  management   strategies  as  there   may  exist,  or  develop  in  the   future,  risks  that   it   has  not   appropriately  anticipated  or 
identified. We  must  also develop and maintain a  culture  of risk management  among our employees, as well  as manage  risks 
associated with third parties, and could fail  to do so effectively. If our risk management  framework proves ineffective, we  could 
incur litigation and negative regulatory consequences, and suffer unexpected losses that could affect its financial condition or 
results of operations. 

Credit Risks 

If we do not properly manage our credit risk, we could suffer material credit losses.   
There are substantial risks inherent in making any loan, including, but not limited to: 
risks resulting from changes in economic and industry conditions;  

• 
• 
• 
• 

risks inherent in dealing with individual borrowers; 

uncertainties as to the future value of collateral; and 

the risk of non-payment of loans. 

24Although  we  attempt  to  minimize  our  credit  risk  through  prudent  loan  underwriting  procedures  and  by  monitoring 
concentrations of our loans, there can be no assurance that these underwriting and monitoring procedures will effectively reduce 
these  risks.  Moreover,  as  we  continue  to  expand  into  new  markets,  credit  administration  and  loan  underwriting  policies  and 
procedures may need to be adapted to local conditions. The inability to properly manage our credit risk or appropriately adapt 
our  credit  administration  and  loan  underwriting  policies  and  procedures  to  local  market  conditions  or  to  changing  economic 
circumstances  could  have  an  adverse  impact  on  our  allowance  and  provision  for  credit  losses  and  our  financial  condition, 
results of operations and liquidity. 

We are subject to lending concentration risks. 
Our  commercial  loans,  which  tend  to  be  larger  and  more  complex  credits  than  loans  to  individuals,  are  primarily  approved 
based on the identified cash flow of the borrower and secondarily on the underlying collateral provided by the borrower. If the 
economy  weakens  or  if  the  industry  in  which  the  borrower  operates  weakens,  our  borrowers  may  experience  depressed  or 
sudden decreases in revenues that could hinder their cash flow and ability to repay their loans. Consequently, declines in the 
economy  could  have  a  material  adverse  impact  on  our  earnings.  Most  often,  the  underlying  collateral  consists  of  accounts 
receivable, inventory, machinery or real estate. In the case of loans secured by accounts receivable, the availability of funds for 
the  repayment  of  these  loans  may  be  substantially  dependent  on  the  ability  of  the  borrower  to  collect  amounts  due  from  its 
customers. The other types of collateral securing these loans may depreciate over time, may be difficult to appraise and may 
fluctuate in value based on the success of the customer's business and market conditions.  

We depend on the accuracy and completeness of information about our customers and counterparties. 
In deciding whether to extend credit or enter into other transactions, we may rely on information furnished by or on behalf of 
customers and counterparties, including financial statements, credit reports and other financial information. We may also rely 
on representations of those customers, counterparties or other third parties, such as independent auditors, regarding the accuracy 
and completeness of that information. As a result of the current economic environment caused by the COVID-19 pandemic, we 
are  engaging  in  more  frequent  communication  with  borrowers  to  better  understand  their  creditworthiness  and  the  challenges 
faced. These communications should allow Heartland to respond proactively as borrower needs and issues arise. Reliance on 
inaccurate or misleading financial statements, credit reports or other financial information could cause us to make uncollectible 
loans  or  enter  into  other  unfavorable transactions,  which  could  have a material adverse effect on  our  financial condition  and 
results of operations. 

Our loan portfolio has a large concentration of commercial real estate loans, a segment that can be subject to volatile cash 
flows and collateral values. 
Commercial real estate lending, which is comprised of owner-occupied, non-owner occupied, and real estate construction loans, 
represents a large portion of our commercial loan portfolio. The market value of real estate can fluctuate significantly in a short 
period of time as a result of market conditions in any of our geographic markets in which the real estate is located. Adverse 
developments  in  nationwide  or  regional  market  conditions  affecting  real  estate  values  could  negatively  impact  of  our 
commercial  real  estate  loans,  and  other  developments  could  increase  the  credit  risk  associated  with  our  loan  portfolio.  Non-
owner  occupied  commercial  real  estate  loans  typically  are  dependent,  in  large  part,  on  sufficient  income  from  the  properties 
securing the loans to cover operating expenses and debt service. We believe that the effect of and response to the COVID-19 
pandemic (as separately described above) will have some impact on all commercial real estate loans and more heavily impact 
lodging, retail trade, and retail properties, in particular those retail properties dependent on restaurants and bars, and the oil and 
gas, segments. 

Real  estate  construction  loans  involve  additional  risks  because  funds  are  advanced  based  upon  estimates  of  costs  and  the 
estimated  value  of  the  completed  project  and  also  have  a  greater  risk  of  default  in  a  weaker  economy  because  the  source  of 
repayment  is  reliant  on  the  successful  and  timely  sale  of  lots  or  land  held  for  resale.  These  loans  present  project  completion 
risks, as well as the risks applicable to other commercial real estate loans. Economic events or governmental regulations outside 
of  the  control  of  Heartland  or  the  borrower  could  negatively  impact  the  future  cash  flow  and  market  values  of  the  affected 
properties. 

We may encounter issues with environmental law compliance if we take possession, through foreclosure or otherwise, of the 
real property that secures a commercial real estate loan. 
A significant portion of our loan portfolio is secured by real property. During the ordinary course of business, we may foreclose 
on  and  take  title  to  properties  securing  certain  loans.  In  doing  so,  there  is  a  risk  that  hazardous  or  toxic  substances  could  be 
found on these properties. If previously unknown or undisclosed hazardous or toxic substances are discovered, we may be liable 
for  remediation  costs,  as  well  as  for  personal  injury  and  property  damage.  Environmental  laws  may  require  us  to  incur 
substantial expenses which may materially reduce the affected property's value or limit our ability to use or sell the affected 
property. In addition, future laws or more stringent interpretations or enforcement policies with respect to existing laws may 
increase  our  exposure  to  environmental  liability.  Although  we  have  policies  and  procedures  to  perform  an  environmental 

25 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
review  at  the  time  of  underwriting  a  loan  secured  by  real  property  and  also  before  initiating  any  foreclosure  action  on  real 
property, these reviews may not be sufficient to detect all potential environmental hazards. The remediation costs and any other 
financial liabilities associated with an environmental hazard could have a material adverse effect on our financial condition and 
results of operations. 

The ability of a borrower to repay agricultural loans may be especially affected by many factors outside of the borrower’s 
control. 
Payments on agricultural and agricultural real estate loans are dependent on the profitable operation or management of the farm 
property securing the loan. If the cash flow from a farming operation is diminished, the borrower's ability to repay the loan may 
be  impaired.  Loans  that  are  unsecured  or  secured  by  rapidly  depreciating  assets  such  as  farm  equipment  or  assets  such  as 
livestock or crops may not provide an adequate source of repayment of the outstanding loan balance as a result of the greater 
likelihood of damage to or depreciation in the value of livestock. 

The  success  of  a  farm  may  be  affected  by  many  factors  outside  the  control  of  the  borrower,  including  adverse  weather 
conditions that prevent the planting of a crop or limit crop yields (such as hail, drought and floods), loss of livestock due to 
disease  or  other  factors,  declines  in  market  prices  for  agricultural  products  (both  domestically  and  internationally)  and  the 
impact of government regulations (including changes to global trade agreements, price supports, subsidies and environmental 
regulations).  In  addition,  many  farms  are  dependent  on  a  limited  number  of  key  individuals  whose  injury  or  death  may 
significantly affect the successful operation of the farm. 

We  hold  one-  to  four-family  first-lien  residential  mortgage  loans  in  our  loan  portfolio,  and  the  ability  of  the  borrower  to 
repay may be difficult to estimate. 
The  residential  mortgage  loans  that  we  hold  in  our  loan  portfolio  are  primarily  to  borrowers  we  believe  to  be  credit  worthy 
based  on  internal  standards  and  guidelines.  Repayment  is  dependent  upon  the  borrower's  ability  to  repay  the  loan  and  the 
underlying  value  of  the  collateral.  If  we  have  overestimated  or  improperly  calculated  the  abilities  of  the  borrowers  to  repay 
those  loans,  default  rates  could  be  high,  and  we  could  face  more  legal  process  and  costs  to  enforce  collection  of  the  loan 
obligations. If the value of the collateral is incorrect, we could face higher losses on the loans. 

Economic disruption resulting from the COVID-19 pandemic may make it difficult for some customers to repay their loans, 
resulting in increased credit losses. 
The effect of and response to the COVID-19 pandemic (as separately described above) will make it difficult for some customers 
to  make  timely  payments  on  their  loans  in  accordance  with  their  terms.  We  believe  that  the  COVID-19  pandemic  will  have 
some impact on all customers and more heavily impact the lodging, retail trade, retail properties, restaurants and bars and oil 
and gas segments. As of December 31, 2020, Heartland's aggregate loan exposure to borrowers in these segments was $1.82 
billion or 14% of total loan exposure. 

In  keeping  with  guidance  from  regulators,  we  have  actively  worked  with  COVID-19  affected  borrowers  to  defer  their 
payments, interest, and fees. Beginning in March of 2020, we offered certain customers the opportunity to modify the terms of 
existing loans, resulting in interest only payments or the deferment of principal and interest payments for a set period of time, 
typically 90 days. In accordance with regulatory guidance, these modifications are not considered or reported as troubled debt 
restructurings.  While  interest  and  fees  will  still  accrue  to  income,  through  normal  GAAP  accounting,  should  eventual  credit 
losses  on  these  deferred  payments  occur,  interest  income  and  fees  accrued  would  need  to  be  reversed.  In  such  a  scenario, 
interest income and net interest margin could be negatively impacted in future periods. Upon completion of these initial deferral 
periods, it is anticipated that some loans will return to normal repayment and other may require further modifications. As of 
December 31, 2020, approximately $122.8 million of the modifications made by us remained in some form of payment deferral 
as a result of these modifications. 

These  loan  deferrals  are  intended  to  increase  the  likelihood  that  the  affected  borrowers  will  operate  through  and  recover 
following  the  COVID-19  pandemic,  after  which  their  loans  will  return  to  a  normal  repayment  schedule  and  perform  in 
accordance with their original terms. There can be no assurance, however, that these efforts will be successful and may instead 
only result in a delay rather than avoidance of deterioration or losses on loans to the affected borrowers. If economic conditions 
worsen, we could be required to further increase our allowance for credit losses and record additional credit loss expense. Our 
asset  quality  measures  could  worsen  during  future  measurement  periods  if  the  effects  of  the  COVID-19  pandemic  are 
prolonged. 

26 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Government programs established in response to the COVID-19 pandemic may delay but not avoid the realization of credit 
losses. 
Pursuant  to  the  CARES  Act,  beginning  at  the  end  of  March  2020,  the  SBA  made  up  to  six  months  of  principal  and  interest 
payments on behalf of borrowers on certain qualifying SBA guaranteed loans. Pursuant to the Economic Aid Act, beginning in 
February of 2021 the SBA began making an additional three months of such principal and interest payments.  

The CARES Act also established the PPP (as further described above). PPP loans are also in payment deferral, requiring no 
principal or interest payments until the loan forgiveness process is completed. Pursuant to the Economic Aid Act, in January of 
2021, the PPP loan program was re-opened for new PPP borrowers and expanded to allow certain previous PPP borrowers to 
receive a second draw PPP loan. Second draw PPP loans are also 100% SBA guaranteed, eligible for up to 100% forgiveness 
by the SBA and will be in payment deferral, requiring no principal or interest payments until the loan forgiveness process is 
completed. 

The  foregoing  programs  are  intended  to  increase  the  likelihood  that  the  affected  borrowers  operate  through  and  recover 
following  the  COVID-19  pandemic,  after  which  their  loans  will  return  to  a  normal  repayment  schedule  and  perform  in 
accordance with their original terms or in the case of PPP loans, will be forgiven. There can be no assurance, however, that 
these programs will be successful and may instead result in a delay rather than avoidance of deterioration or losses on loans to 
the affected borrowers. In addition, while the implementation and success of these programs is highly dependent on the SBA 
and  other  governmental  bodies,  these  programs  also  expose  the  participating  financial  institutions,  including  Heartland,  to 
reputational risks. 

Our allowance for credit losses may prove to be insufficient to absorb losses in our loan portfolio. 
We establish our allowance for credit losses in consultation with management of the Banks and maintain it at a level considered 
appropriate  by  management  to  absorb  current  expected  credit  losses  and  risks  inherent  in  the  portfolio.  While  the  level  of 
allowance  for  credit  losses  reflects  management's  continuing  evaluation  of  quantitative  and  qualitative  factors  including 
industry  concentrations,  loan  portfolio  quality  and  economic  conditions,  the  amount  of  future  loan  losses  is  susceptible  to 
changes in economic, operating and other conditions, including changes in interest rates, which may be beyond our control, and 
such losses may exceed current estimates. Despite the current stable economic and market conditions, there remains a risk of 
continued  asset  and  economic  deterioration.  At  December  31,  2020,  our  allowance  for  credit  losses  as  a  percentage  of  total 
loans  was  1.31%  and  as  a  percentage  of  total  nonperforming  loans  was  approximately  149%.  Although  we  believe  that  the 
allowance  for  credit  losses  is  appropriate  to  absorb  current  expected  credit  losses  on  any  existing  loans  that  may  become 
uncollectible, we cannot predict loan losses with certainty, and we cannot provide assurance that our allowance for credit losses 
will  prove  sufficient  to  cover  actual  loan  losses  in  the  future.  Further  significant  provisions,  or  charge-offs  against  our 
allowance that result in provisions, could have a significant negative impact on our profitability. Credit losses in excess of our 
reserves may adversely affect our business, financial condition and results of operations. 

In June 2016, the FASB issued an accounting standard update, "Financial Instruments-Credit Losses (Topic 326), Measurement 
of  Credit  Losses  on  Financial  Instruments,"  which  replaced  the  "incurred  loss"  model  for  recognizing  credit  losses  with  an 
"expected  loss"  model  referred  to  as  the  Current  Expected  Credit  Loss  ("CECL")  model.  The  new  CECL  standard  became 
effective  for  us  on  January  1,  2020.  Under  the  CECL  model,  we  are  required  to  present  certain  financial  assets  carried  at 
amortized  cost,  such  as  loans  held  for  investment  and  held-to-maturity  debt  securities,  at  the  net  amount  expected  to  be 
collected. CECL also requires that an allowance for credit losses be established for any unfunded loan commitments that are not 
cancelable.  The  measurement  of  expected  credit  losses  is  based  on  information  about  past  events,  including  historical 
experience,  current  conditions,  and  reasonable  and  supportable  forecasts  that  affect  the  collectability  of  the  reported  amount, 
including  anticipated  losses  resulting  from  deteriorating  economic  conditions  as  a  result  of  events  such  as  the  COVID-19 
pandemic.  This  measurement  takes  place  at  the  time  the  financial  asset  is  first  added  to  the  balance  sheet  and  periodically 
thereafter. This differs significantly from the incurred loss model previously required under GAAP, which delayed recognition 
until  it  is  probable  a  loss  has  been  incurred.  Accordingly,  the  adoption  of  the  CECL  model  materially  affected  how  we 
determine  our  allowance  for  credit  losses  and  could  require  us  to  significantly  increase  our  allowance  in  future  periods. 
Moreover,  the  CECL  model  may  create  more  volatility  in  the  level  of  our  allowance  for  credit  losses.  If  we  are  required  to 
materially increase our level of allowance for credit losses for any reason, such increase could adversely affect our business, 
financial  condition  and  results  of  operations.  See  Note  1,  "Basis  of  Presentation,"  of  the  notes  to  the  consolidated  financial 
statements for additional information on the impact of the adoption of this standard.  

While the fiscal stimulus and relief programs enacted in response to the COVID-19 pandemic have mitigated credit losses in the 
near  term,  once  these  programs  have  run  their  course,  we  may  experience  changes  in  the  value  of  collateral  securing 
outstanding loans, deterioration in the credit quality of borrowers, and the inability of borrowers to repay loans in accordance 
with their loan terms causing credit losses. 

27 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Liquidity and Interest Rate Risks 

Liquidity is essential to our business, and our performance could be adversely affected by constraints in or increased costs 
for funding. 
We require liquidity to fund our deposit and debt obligations as they come due. A number of factors beyond our control could 
have a detrimental impact on the availability or costs of that funding. These include market disruptions, changes in our credit 
ratings or the sentiment of investors, the state of the regulatory environment and monetary and fiscal policies, declines in the 
value  of  our  investment  securities,  loss  of  substantial  deposits  or  customer  relationships,  financial  or  systemic  shocks, 
significant counterparty failures or reputational damage. Our ability to meet current financial obligations is a function of our 
balance  sheet  structure,  ability  to  liquidate  assets  and  access  to  alternative  sources  of  funds.  Our  access  to  deposits  can  be 
impacted  by  the  liquidity  needs  of  our  customers  as  a  substantial  portion  of  our  deposit  liabilities  are  on  demand,  while  a 
significant portion of our assets are loans that cannot be sold in the same timeframe or are securities that may not be readily 
saleable if there is disruption in capital markets. If we become unable to obtain funds when needed, it could have a material 
adverse effect on our business, financial condition and results of operations. 

The required accounting treatment of loans we acquire through acquisitions could result in higher net interest margins and 
interest income in current periods and lower net interest margins and interest income in future periods. 
Under  United  States  GAAP,  we  are  required  to  record  loans  acquired  through  acquisitions,  at  fair  value.  Estimating  the  fair 
value of such loans requires management to make estimates based on available information and facts and circumstances on the 
acquisition date. Any net discount, which is the excess of the amount of reasonably estimable and probable discounted future 
cash collections over the purchase price, is accreted into interest income over the weighted average remaining contractual life of 
the loans. Therefore, our net interest margins may fluctuate due to the net discount accretion. We expect the yields on the total 
loan  portfolio  will  decline  as  our  acquired  loan  portfolios  pay  down  or  mature  and  the  corresponding  accretion  of  the  net 
discount  decreases.  We  expect  downward  pressure  on  our  interest  income  to  the  extent  that  the  runoff  of  our  acquired  loan 
portfolios  is  not  replaced  with  comparable  high-yielding  loans.  This  could  result  in  higher  net  interest  margins  and  interest 
income in current periods and lower net interest margins and interest income in future periods. 

Our liability portfolio, including deposits, may subject us to liquidity risk and pricing risk from concentrations. 
We strive to maintain a diverse liability portfolio, and we manage deposit portfolio diversification through our asset/liability 
committee process. However, even with our efforts to maintain diversification, we occasionally accept larger deposit customers, 
and  our  typical  deposit  customers  might  occasionally  carry  larger  balances.  Unanticipated,  significant  changes  in  these  large 
balances  could  affect  our  liquidity  risk  and  pricing  risk,  particularly  within  the  deposit  portfolio  of  a  single  Bank,  where  the 
effects of the concentration would be greater than for Heartland as a whole. Our inability to manage deposit concentration risk 
could have a material adverse effect on our business, financial condition and results of operations. 

Our  growth  may  create  the  need  to  raise  additional  capital  in  the  future,  but  that  capital  may  not  be  available  when  it  is 
needed. 
We are required by federal and state regulatory authorities to maintain adequate levels of capital to support our operations. We 
anticipate that our existing capital resources will satisfy our capital requirements for the foreseeable future. However, from time 
to time, we raise additional capital to support continued growth, both internally and through acquisitions. Our ability to raise 
additional capital, if needed, will depend on conditions in the capital markets at that time, which are outside of our control, and 
on our financial performance. Accordingly, we cannot assure you that we will be able to raise additional capital if needed on 
terms acceptable to us. If we cannot raise additional capital when needed, our ability to further expand our operations through 
internal growth and acquisitions could be materially impaired. 

We rely on dividends from our subsidiaries for most of our revenue and are subject to restrictions on payment of dividends. 
The primary source of funds for Heartland is dividends from the Banks. In general, the Banks may only pay dividends either 
out  of  their  historical  net  income  after  any  required  transfers  to  surplus  or  reserves  have  been  made  or  out  of  their  retained 
earnings.  The  payment  of  dividends  by  any  financial  institution  is  affected  by  the  requirement  to  maintain  adequate  capital 
pursuant  to  applicable  capital  adequacy  guidelines  and  regulations,  and  a  financial  institution  generally  is  prohibited  from 
paying any dividends if, following payment thereof, the institution would be undercapitalized. These dividends are the principal 
source  of  funds  to  pay  dividends  on  Heartland's  common  and  preferred  stock  and  to  pay  interest  and  principal  on  our  debt. 
Dividends  payable  on  common  shares  are  also  subject  to  quarterly  dividends  payable  on  outstanding  preferred  shares  at  the 
applicable dividend rate.  

28 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Reduction  in  the  value,  or  impairment  of  our  investment  securities,  can  impact  our  earnings  and  common  stockholders' 
equity. 
We  maintained  a  balance  of  $6.29  billion,  or  35%  of  our  assets,  in  investment  securities  at  December  31,  2020.  Changes  in 
market interest rates can affect the value of these investment securities, with increasing interest rates generally resulting in a 
reduction of value. Although the reduction in value from temporary increases in market rates does not affect our income until 
the security is sold, it does result in an unrealized loss recorded in other comprehensive income that can reduce our common 
stockholders’  equity.  Further,  we  may  have  to  record  provision  expense  to  establish  an  allowance  for  credit  losses  on  our 
carried at fair value debt securities, and we must periodically test our investment securities for other-than-temporary impairment 
in value. In assessing whether the impairment of investment securities is other-than-temporary, we consider the length of time 
and extent to which the fair value has been less than cost, the financial condition and near-term prospects of the issuer, and the 
intent and ability to retain our investment in the security for a period of time sufficient to allow for any anticipated recovery in 
fair value in the near term. 

Operational Risks 

We  have  a  continuing  need  for  technological  change  and  we  may  not  have  the  resources  to  effectively  implement  new 
technology. 
The financial services industry is undergoing rapid technological changes with frequent introductions of new technology-driven 
products and services. In addition to being able to better serve customers, the effective use of technology increases efficiency 
and enables financial institutions to reduce costs. Our future success will depend, in part, upon our ability to address the needs 
of our customers by using technology to provide products and services that will satisfy customer demands for convenience, as 
well as to create additional efficiencies in our operations as we continue to grow and expand our market areas. Many of our 
larger competitors have substantially greater resources to invest in technological improvements. As a result, they may be able to 
offer additional or superior products to those that we will be able to offer, which would put us at a competitive disadvantage. In 
addition, the COVID-19 pandemic has accelerated the need to implement technological changes as a result of modifications to 
our  business  practices  implemented  in  order  to  address  governmental  restriction  and  requirements  to  address  the  needs, 
preferences and best interests of our employees, customers and business partners. 

Our operations are affected by risks associated with our use of vendors and other third-party service providers. 
We  rely  on  vendor  and  third-party  relationships  for  a  variety  of  products  and  services  necessary  to  maintain  our  day-to-day 
activities, particularly in the areas of correspondent relationships, operations, treasury management, information technology and 
security. This reliance exposes us to risks of those third parties failing to perform financially or failing to perform contractually 
or  to  our  expectations.  These  risks  could  include  material  adverse  impacts  on  our  business,  such  as  credit  loss  or  fraud  loss, 
disruption or interruption of business activities, cyber-attacks and information security breaches, poor performance of services 
affecting our customer relationships and/or reputation, and possibilities that we could be responsible to our customers for legal 
or regulatory violations committed by those third parties while performing services on our behalf. In addition, the COVID-19 
pandemic has increased the risk of third-party disruptions, including negative effects on network providers and other suppliers, 
which have been, and may further be, affected by, stay-at-home orders, market volatility and other factors that increase their 
risks of business disruption or that may otherwise affect their ability to perform under the terms of any agreements with us or 
provide  essential  services.  While  we  have  implemented  an  active  program  of  oversight  to  address  this  risk,  there  can  be  no 
assurance that our vendor and third-party relationships will not have a material adverse impact on our business. 

We also face indirect technology, cybersecurity and operational risks relating to the customers, clients and other third parties 
with whom we do business or upon whom we rely to facilitate or enable our business activities, including for example financial 
counterparties,  regulators,  and  providers  of  critical  infrastructure  such  as  internet  access  or  electrical  power.  Due  to  the 
increasing  consolidation,  interdependence,  and  complexity  of  financial  entities  and  technology  systems,  a  technology  failure, 
cyber-attack or other information or security breach that significantly degrades, deletes or comprises the systems or data of one 
or  more  financial  entities  could  have  a  material  impact  on  counterparties  or  other  market  participants,  including  us.  This 
consolidation, interconnectivity and complexity may increase the risk of operational failure on both an individual and industry-
wide basis.    

Interruption  in  or  breaches  of  our  network  security  and  the  resulting  theft  or  compromise  of  business  and  customer 
information could adversely affect our business or reputation, and create significant legal, regulatory or financial exposure. 
We rely heavily on communications and information systems to conduct our business, and as part of our business, we maintain 
significant amounts of data about our customers and the products they use. Our operations are dependent upon our ability to 
protect our computer equipment against damage from physical theft, fire, power loss, telecommunications failure or a similar 
catastrophic event, as well as from security breaches, denial of service attacks, viruses, worms and other disruptive problems 
caused  by  hackers  and  fraudsters.  Our  business  relies  on  the  secure  processing,  transmission,  storage  and  retrieval  of 

29 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
confidential, personal, proprietary and other information in our computer and data management systems and networks, and in 
the computer and data management systems and networks of third parties. 

We, our customers, regulators and other third parties, including other financial service institutions and companies engaging in 
data processing, have been subject to, and are likely to continue to be the target of cyber-attacks.  These cyber-attacks include 
computer viruses, malicious or destructive code, phishing attacks, denial of service information, ransomware, improper access 
by employees or vendors, attacks on personal emails of employees, or breaches of third party vendors that could result in the 
unauthorized  release,  gathering  and  monitoring,  misuse,  loss  or  destruction  of  confidential,  proprietary  and  any  other 
information of ours, our employees, our customers, or of third parties, and damage to our systems or other material disruptions.  
As cyber threats continue to evolve, we may be required to expend significant additional resources to continue to modify or 
enhance our protective measures or to investigate or remediate any information security vulnerabilities or incidents.  Despite 
efforts to protect our systems and implement controls, processes, policies, and other measures, we may not be able to anticipate 
all  security  breaches,  nor  may  we  be  able  to  implement  guaranteed  preventive  measures  against  such  security  breaches.  
Cybersecurity risks for banking organizations have significantly increased in recent years in part because of the proliferation of 
and  rapid  evolution  of  new  technologies,  the  use  of  the  internet  and  telecommunication  technologies  to  conduct  financial 
transactions.  For example, cybersecurity risks may increase in the future as we continue to increase our mobile-payment and 
other  internet-based  products  offerings  and  increase  our  internal  usage  of  web-based  products  and  applications.  Given  the 
continued and rapid evolution of cyber threats, we may not be able to anticipate or prevent all such attacks and could be held 
liable for any security breach or loss. In addition, the COVID-19 pandemic has increased cyber and payment fraud risk due to 
increased online and remote activity. The occurrence of any failure, interruption, or security breach of our information systems 
could result in violations of privacy and other laws, damage our reputation, result in a loss of customer business, subject us to 
additional regulatory scrutiny or expose us to civil litigation, any of which could have a material adverse effect on our financial 
condition and results of operations 

We could face significant legal and reputational harm if we fail to safeguard personal information. 
Heartland is subject to complex and evolving laws and regulations governing the privacy and protection of personal information 
of  individuals.  The  protected  individuals  can  include  our  customers,  our  employees,  and  the  employees  of  our  suppliers, 
counterparties  and  other  third  parties.  Ensuring  that  our  collection,  use,  transfer  and  storage  of  personal  information  comply 
with  applicable  laws  and  regulations  in  relevant  jurisdictions  can  increase  operating  costs,  impact  the  development  of  new 
products or services, and reduce operational efficiency. Any mishandling or misuse of the personal information of customers, 
employees  or  others  by  Heartland  or  a  third  party  affiliated  with  Heartland  could  expose  us  to  litigation  or  regulatory  fines, 
penalties or other sanctions. 

Additional risks could arise if Heartland or third parties do not provide adequate disclosure or transparency to our customers 
about  the  personal  information  collected  from  them  and  its  use;  any  failure  to  receive,  document,  and  honor  the  privacy 
preferences expressed by our customers; any failure to protect personal information from unauthorized disclosure; or any failure 
to maintain proper training on privacy practices for all employees or third parties who have access to personal data. Concerns 
regarding  the  effectiveness  of  our  measures  to  safeguard  personal  information  and  abide  by  privacy  preferences,  or  even  the 
perception that those measures are inadequate, could cause us to lose existing or potential customers and thereby reduce our 
revenues.  In addition, any failure or perceived failure by Heartland to comply with applicable privacy or data protection laws 
and  regulations  could  result  in  requirements  to  modify  or  cease  certain  operations  or  practices,  significant  liabilities  or 
regulatory  fines,  penalties,  or  other  sanctions.  Any  of  these  outcomes  could  damage  our  reputation  and  otherwise  adversely 
affect our business. 

The potential for business interruption exists throughout our organization. 
Integral  to  our  performance  is  the  continued  efficacy  of  our  technical  systems,  operational  infrastructure,  relationships  with 
third parties and the ability of our employees to perform their jobs day-to-day to support our on-going operations. Failure by 
any or all of these resources subjects us to risks that may vary in size, scale and scope. These risks include, but are not limited 
to, operational or technical failures, ineffectiveness or exposure due to interruption in third party support, as well as the loss of 
key individuals, including those with specialized skills, or in general, the failure of key individuals to perform properly. These 
risks are heightened during necessary data system changes or conversions and system integrations of newly acquired entities. 
Although management has established policies and procedures to address such failures, the occurrence of any such event could 
have a material adverse effect on our business, which, in turn, could have a material adverse effect on our financial condition 
and results of operations. 

We are subject to risks from employee errors, customer or employee fraud and data processing system failures and errors. 
Employee  errors  and  employee  or  customer  misconduct  could  subject  us  to  financial  losses  or  regulatory  sanctions  and 
seriously harm our reputation. Misconduct by our employees could include hiding unauthorized activities from us, improper or 

30 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
unauthorized  activities  on  behalf  of  our  customers  or  improper  use  of  confidential  information.  It  is  not  always  possible  to 
prevent employee errors and misconduct, and the precautions we take to prevent and detect this activity may not be effective in 
all cases. Employee errors could also subject us to financial claims for negligence. We maintain a system of internal controls 
and insurance coverage to mitigate against operational risks, including data processing system failures and errors and customer 
or employee fraud. Should our internal controls fail to prevent or detect an occurrence, or if any resulting loss is not insured or 
exceeds applicable insurance limits, it could have a material adverse effect on our business, financial condition and results of 
operations. 

Our  markets  and  growth  strategy  rely  heavily  on  our  management  team,  and  the  unexpected  loss  of  key  managers  may 
adversely affect our operations. 
Much of our success to date has been influenced strongly by our ability to attract and to retain senior management experienced 
in banking and financial services and familiar with the communities in our different market areas. Because our service areas are 
spread  over  such  a  wide  geographical  area,  our  management  headquartered  in  Dubuque,  Iowa,  is  dependent  on  the  effective 
leadership and capabilities of the management in our local markets for the continued success of Heartland. Our ability to retain 
executive officers, the current management teams and loan officers of our operating subsidiaries will continue to be important 
to the successful implementation of our strategy and could be difficult during times of low unemployment. It is also critical, as 
we  grow,  to  be  able  to  attract  and  retain  qualified  additional  management  and  loan  officers  with  the  appropriate  level  of 
experience and knowledge about our market area to implement our community-based operating strategy. The unexpected loss 
of services of any key management personnel, or the inability to recruit and retain qualified personnel in the future, could have 
an adverse effect on our business, financial condition and results of operations. 

New lines of business, products and services are essential to our ability to compete but may subject us to additional risks. 
We continually implement new lines of business and offer new products and services within existing lines of business to offer 
our  customers  a  competitive  array  of  products  and  services.  There  can  be  substantial  risks  and  uncertainties  associated  with 
these efforts, particularly in instances where the markets for such products and services are still developing. In developing and 
marketing  new  lines  of  business  and/or  new  products  or  services,  we  may  invest  significant  time  and  resources.  Initial 
timetables for the introduction and development of new lines of business and/or new products or services may not be achieved, 
and price and profitability targets may not prove feasible. External factors, such as compliance with regulations, competitive 
alternatives, and shifting market preferences, may also impact the successful implementation of a new line of business or a new 
product or service. Furthermore, any new line of business and/or new product or service could have a significant impact on the 
effectiveness  of  our  system  of  internal  controls.  Failure  to  successfully  manage  these  risks  in  the  development  and 
implementation  of  new  lines  of  business  or  new  products  or  services  could  have  a  material  adverse  effect  on  our  business, 
financial condition and results of operations. 

Our analytical and forecasting models may be improper or ineffective. 
The processes we use to estimate our current expected credit losses and to measure the fair value of financial instruments, as 
well  as  the  processes  used  to  estimate  the  effects  of  changing  interest  rates  and  other  market  measures  on  our  financial 
condition  and  results  of  operations,  depends  upon  the  use  of  analytical  and  forecasting  models.  These  models  could  reflect 
assumptions that may not be accurate, particularly in times of market stress or other unforeseen circumstances. Even if these 
assumptions are adequate, the models may prove to be inadequate or inaccurate because of other flaws and limitations in their 
design or their implementation. If the models we use to guide management's decisions and oversight relating to interest rate risk 
and asset-liability management are inadequate, we may incur increased or unexpected losses upon changes in market interest 
rates or other market measures. If the models we use for determining our probable loan losses are inadequate, the allowance for 
credit losses may not be appropriate to support future charge-offs. If the models we use to measure the fair value of financial 
instruments  are  inadequate,  the  fair  value  of  such  financial  instruments  may  fluctuate  unexpectedly  or  may  not  accurately 
reflect  what  we  could  realize  upon  sale  or  settlement  of  such  financial  instruments.  Any  such  failure  in  our  analytical  or 
forecasting models could have a material adverse effect on our business, financial condition and results of operations. 

Our internal controls may be ineffective. 
Management regularly reviews and updates our internal controls, disclosure controls and procedures and corporate governance 
policies and procedures. Any system of controls, however well designed and operated, is based in part on certain assumptions 
and  can  provide  only  reasonable,  not  absolute,  assurances  that  the  objectives  of  the  controls  are  met.  Any  failure  or 
circumvention  of  our  controls  and  procedures  or  failure  to  comply  with  regulations  related  to  controls  and  procedures  could 
have a material adverse effect on our business, financial condition and results of operation. 

31 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Strategic and External Risks 

The soundness of other financial institutions could adversely affect our liquidity and operations. 
Our ability to engage  in routine  funding transactions could be  adversely affected by the  actions and commercial  soundness of 
other financial  institutions. Financial  services institutions are  interrelated as a  result  of trading, clearing, counterparty or other 
relationships. We  have  exposure  to many different  counterparties, and we  routinely execute  transactions with counterparties in 
the  financial  industry, including brokers and dealers, commercial  banks, investment  banks, and other institutional  clients. As a  
result,  defaults  by,  or  even  rumors  or  questions  about,  one   or  more   financial   services  institutions,  or  the   financial   services 
industry generally, have  led to market-wide  liquidity problems and could lead to losses or defaults by Heartland or the  Banks or 
by other institutions. Many of these  transactions expose  us to credit  risk in the  event  of default  of our counterparty or client. In 
addition, our credit  risk may be  exacerbated when the  collateral  held by us cannot  be  realized upon or is liquidated at  prices not  
sufficient   to  recover  the   full   amount   of  the   financial   instrument   exposure   due   us.  There   is  no  assurance   that   any  such  losses 
would not materially and adversely affect our results of operations. 

We  may  experience  difficulties in managing our growth and our growth strategy  involves risks that  may  negatively  impact  
our net income. 
As part  of our general  growth strategy, we  have  acquired, and may acquire, additional  banks that  we  believe  provide  a  strategic  
and geographic  fit  with our business. We  cannot  predict  the  number, size  or timing of acquisitions. To the  extent  that  we  grow 
through  acquisitions,  we   cannot   assure   you  that   we   will   be   able   to  adequately  and  profitably  manage   this  growth.  Acquiring 
other banks and businesses will involve risks commonly associated with acquisitions, including: 

• 
• 
• 
• 
• 
• 
• 
• 

potential exposure to unknown or contingent liabilities of the banks and businesses we acquire; 
exposure to potential asset quality issues of the acquired bank or related business; 
difficulty and expense of integrating the operations and personnel of banks and businesses we acquire; 
potential disruption to our business; 
potential restrictions on our business resulting from the regulatory approval process; 
inability to realize the expected revenue increases, costs savings, market presence and/or other anticipated benefits; 
potential diversion of our management's time and attention; and 
the possible loss of key employees and customers of the banks and businesses we acquire. 

In  addition  to  acquisitions,  we   may  expand  into  additional   communities  or  attempt   to  strengthen  our  position  in  our  current  
markets  by  undertaking  additional   de   novo   bank  formations  or  branch  openings.  Based  on  our  experience,  we   believe   that   it  
generally  takes  three   years  or  more   for  new  banking  facilities  to  first   achieve   operational   profitability,  due   to  the   impact   of 
organization and overhead expenses and the start-up phase of generating loans and deposits. To the extent that we undertake 
additional branching and de novo bank and business formations, we are likely to continue to experience the effects of higher 
operating expenses relative to operating income from the new operations, which may have an adverse effect on our levels of 
reported net income, return on average equity and return on average assets. 

We face intense competition in all phases of our business and competitive factors could adversely affect our business. 
The  banking  and  financial  services  business  in  our  markets  is  highly  competitive  and  is  currently  undergoing  significant 
change. Our competitors include large regional banks, local community banks, online banks, thrifts, securities and brokerage 
companies,  mortgage  companies,  insurance  companies,  finance  companies,  money  market  mutual  funds,  credit  unions  and 
other non-bank financial service providers, and increasingly these competitors provide integrated financial services over a broad 
geographic  area.  Some  of  our  competitors  may  also  have  access  to  governmental  programs  that  impact  their  position  in  the 
marketplace  favorably.  Increased  competition  in  our  markets  may  result  in  changes  in  our  business  model,  sales  of  certain 
assets  or  business  units,  decreases  in  the amounts  of  our  loans  and  deposits,  reduced  spreads  between  loan  rates  and  deposit 
rates or loan terms that are more favorable to the borrower. Any of these results could have a material adverse effect on our 
ability to grow and remain profitable. 

Legal, Compliance and Reputational Risks 

Government regulation can result in limitations on our growth strategy. 
We  operate  in  a  highly  regulated  environment  and  are  subject  to  supervision  and  regulation  by  a  number  of  governmental 
regulatory agencies, including the Federal Reserve, the FDIC, the CFPB, Housing and Urban Development ("HUD") and the 
various state agencies where we have a bank presence. Regulations adopted by these agencies, which are generally intended to 
provide protection for depositors and customers rather than for the benefit of stockholders, govern a comprehensive range of 
matters relating to ownership and control of our shares, our acquisition of other companies and businesses, our ability to offer 
new products, our ability to obtain financing and other aspects of our strategy. 

32 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
We  are  subject  to  extensive  and  evolving  government  regulation  and  supervision,  which  can  increase  the  cost  of  doing 
business and lead to enforcement actions. 
Federal and state banking laws impose a comprehensive system of supervision, regulation and enforcement on the operations of 
FDIC-insured  institutions,  their  holding  companies  and  affiliates  that  is  intended  primarily  for  the  protection  of  the  FDIC-
insured  deposits  and  depositors  of  banks,  rather  than  shareholders.  These  laws,  and  the  regulations  of  the  bank  regulatory 
agencies issued under them, affect, among other things, the scope of our business, the kinds and amounts of investments that we 
and the Banks may make, reserve requirements, required capital levels relative to assets, the nature and amount of collateral for 
loans, the establishment of branches, our ability to merge, consolidate and acquire, dealings with our and the Banks' insiders 
and affiliates and our payment of dividends. 

It is uncertain whether and to what extent the current administration will increase the regulatory burden on community banks, 
and  changes  in  existing  regulations  and  their  enforcement  may  require  modification  to  Heartland's  existing  regulatory 
compliance and risk management infrastructure. 

We have experienced heightened regulatory requirements and scrutiny following the global financial crisis and as a result of the 
Dodd-Frank  Act.  Although  the  reforms  primarily  targeted  systemically  important  financial  service  providers,  their  influence 
filtered  down  in  varying  degrees  to  community  banks  over  time  and  the  reforms  have  caused  our  compliance  and  risk 
management processes, and the costs thereof, to increase. The Dodd-Frank Act established the CFPB with broad authority to 
administer  and  enforce  a  new  federal  regulatory  framework  of  consumer  financial  regulation,  changing  the  base  for  deposit 
insurance assessments, introducing regulatory rate-setting for interchange fees charged to merchants for debit card transactions, 
enhancing  the  regulation  of  consumer  mortgage  banking,  changing  the  methods  and  standards  for  resolution  of  troubled 
institutions, and changing the Tier 1 regulatory capital ratio calculations for bank holding companies. 

In the routine course of regulatory oversight, proposals to change the laws and regulations governing the operations of banks 
and  other  financial  institutions  are  frequently  raised  in  the  U.S.  Congress,  state  legislatures  and  before  bank  regulatory 
authorities.  Similarly,  proposals  to  change  the  accounting  and  financial  reporting  requirements  applicable  to  banks  and  other 
depository  financial  institutions  are  frequently  raised  by  the  SEC,  the  federal  banking  agencies  and  other  authorities.  The 
likelihood of significant changes in laws and regulations in the future and the effect such changes might have on our operations 
are  impossible  to  determine.  Recent  changes  in  the  laws  and  regulations  that  apply  to  us  have  been  significant.  Moreover, 
dramatic changes in statutes, regulations or policies could affect us in substantial and unpredictable ways, including limiting the 
types of financial services and products that we offer and/or increasing the ability of non-banks to offer competing financial 
services and products. 

More  stringent  requirements  related  to  capital  and  liquidity  may  limit  our  ability  to  return  earnings  to  stockholders  or 
operate or invest in our business. 
The Federal Reserve has adopted capital adequacy guidelines that are used to assess the adequacy of capital in supervising a 
bank  holding  company.  The  final  Basel  III  rules  and  changes  required  by  the  Dodd-Frank  Act  substantially  amended  the 
regulatory risk-based capital rules applicable to Heartland. Under Basel III, the fully-phased in capital conservation buffer is 
2.50% above the minimum capital requirement. 

Additional  requirements  may  be  imposed  in  the  future.  The  Basel  Committee  continues  to  examine  ways  to  strengthen  the 
regulation,  supervision  and  practices  of  banks  and  has  produced,  and  continues  to  produce  a  number  of  consultation  and 
discussion papers which point to a significant revision of the Basel Framework, including improvements to the calculation of 
risk-weighted assets and the comparability of capital ratios. The ultimate impact on our capital and liquidity will depend on the 
implementation of further changes in the United States. 

We  are  becoming  subject  to  additional  regulatory  requirements  as  our  total  assets  increase,  and  these  additional 
requirements could have an adverse effect on our financial condition or results of operations. 
Various  federal  banking  laws  and  regulations  impose  heightened  requirements  on  larger  banks  and  bank  holding  companies. 
These heightened requirements have added, and will continue to add, restrictions and complexity to our business operations, as 
we  expand.  For  example,  we  were  required  to  comply  with  the  Durbin  Amendment  effective  July  1,  2019,  which  imposes 
interchange fee restrictions to debit card issuers. 

The  Economic  Growth  Act  exempted  bank  holding  companies  under  $100  billion  in  assets  from  certain  Dodd-Frank  Act 
requirements that were otherwise applicable to bank holding companies with greater than $10 billion and $50 billion in total 
consolidated assets. As required by the Economic Growth Act, the federal banking agencies adopted rules further tailoring their 
supervision and regulation of large bank holding companies with more than $100 billion in assets. However, federal banking 
agencies  have  also  indicated  through  interagency  guidance  that  the  capital  planning  and  risk  management  practices  of 

33 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
institutions  with  total  assets  less  than  $100  billion  would  continue  to  be  reviewed  through  the  regular  supervisory  process, 
which  may  offset  the  impact  of  the  relief  from  stress  testing  and  risk  management  requirements  provided  by  the  Economic 
Growth Act. 

Litigation and enforcement actions could result in negative publicity and could adversely impact our business and financial 
results. 
We face significant legal and regulatory risks in our business, and the volume of claims and amount of damages and penalties 
claimed in litigation and governmental proceedings against financial institutions have increased in recent years. Reputation risk, 
or  the  risk  to  our  earnings  and  capital  from  the  resulting  negative  publicity,  is  inherent  to  our  business.  Current  public 
uneasiness  with  the  United  States  banking  system  heightens  this  risk,  as  banking  customers  often  transfer  news  regarding 
consumer fraud, financial difficulties or even failure of some institutions, to fear of fraud, financial difficulty or failure of even 
the  most  secure  institutions.  In  this  climate,  any  negative  news  may  become  cause  for  curtailment  of  business  relationships, 
withdrawal of funds or other actions that can have a compounding effect, and could adversely affect our operations. 

Substantial  legal  liability  or  significant  governmental  action  against  us  could  materially  impact  our  business  and  financial 
results. Also, the resolution of a litigation or regulatory matter could result in additional accruals or exceed established accruals 
for a particular period, which could materially impact our results from operations for that period. 

Risks of Owning Stock in Heartland 

Our stock price can be volatile. 
Our  stock  price  can  fluctuate  widely  in  response  to  a  variety  of  factors,  including:  actual  or  anticipated  variations  in  our 
quarterly  operating  results;  recommendations  by  securities  analysts;  acquisitions  or  business  combinations;  capital 
commitments by or involving Heartland or our Banks; operating and stock price performance of other companies that investors 
deem comparable to us; new technology used or services offered by our competitors; new reports relating to trends, concerns 
and other issues in the financial services industry; and changes in government regulations. General market fluctuations, industry 
factors and general economic and political conditions and events have caused a decline in our stock price in the past, and these 
factors, as well as, interest rate changes, continued unfavorable credit loss trends, or unforeseen events such as terrorist attacks 
could cause our stock price to be volatile regardless of our operating results. 

Stockholders may experience dilution as a result of future equity offerings and acquisitions. 
In order to raise capital for future acquisitions or for general corporate purposes, we may offer additional shares of our common 
stock or other securities convertible into or exchangeable for our common stock at a price per share that may be lower than the 
current  price.  In  addition,  investors  purchasing  shares  or  other  securities  in  the  future  could  have  rights  superior  to  existing 
stockholders.  The  price  per  share  at  which  we  sell  additional  shares  of  our  common  stock,  or  securities  convertible  or 
exchangeable into common stock, may be higher or lower than the price paid by existing stockholders. 

Certain banking laws and the Heartland Stockholder Rights Plan may have an anti-takeover effect. 
Certain  federal  banking  laws,  including  regulatory  approval  requirements,  could  make  it  more  difficult  for  a  third  party  to 
acquire Heartland, even if doing so would be perceived to be beneficial to Heartland’s stockholders. In addition, Heartland's 
Amended and Restated Rights Agreement (the "Rights Plan") causes it to be difficult for any person to acquire 15% or more of 
Heartland's  outstanding  stock  (with  certain  limited  exceptions)  without  the  permission  of  our  board  of  directors.  The 
combination  of  these  provisions  may  inhibit  a  non-negotiated  merger  or  other  business  combination,  which,  in  turn,  could 
adversely affect the market price of Heartland's common stock. 

ITEM 1B.  UNRESOLVED STAFF COMMENTS 

As of December 31, 2020, Heartland had no unresolved staff comments. 

34 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 2.  PROPERTIES 

The  following  table  is  a  listing  of  Heartland’s  principal  operating  facilities  and  the  home  offices  of  each  of  the  Banks  as  of 
December 31, 2020: 

Name and Main Facility Address 
Heartland Financial USA, Inc.
     1398 Central Avenue
     Dubuque, IA  52001 

Dubuque Bank and Trust Company
     1398 Central Avenue
     Dubuque, IA  52001 

Illinois Bank & Trust
     6855 E. Riverside Blvd.
     Rockford, IL  60114 

Wisconsin Bank & Trust
     119 Junction Road
     Madison, WI  53719 

New Mexico Bank & Trust
     320 Gold NW
     Albuquerque, NM  87102 

Arizona Bank & Trust
     2036 E. Camelback Road
     Phoenix, AZ  85016 

Rocky Mountain Bank
     2615 King Avenue West
     Billings, MT 59102 

Citywide Banks
     1800 Larimer Street
     Suite 100
     Denver, CO 80202 
Minnesota Bank & Trust
     7701 France Avenue South, Suite 110
     Edina, MN 55435 

Bank of Blue Valley
     11935 Riley Street
     Overland Park, KS 66213 

Premier Valley Bank
     255 East River Park Circle, Suite 180
     Fresno, CA 93720 

First Bank & Trust 
     9816 Slide Road
     Lubbock, TX 79424 

Main Facility 
Square Footage  Owned or Leased 

Main Facility 

65,000

Owned

Number of 
Locations 
3

65,500 

Owned 

8,000 

Owned 

19,000 

Owned 

11,400 

Lease term 
through 2026 

14,000 

Owned 

16,600 

Owned 

8,700 

6,100 

Lease term 
through 2030 

Lease term 
through 2023 

38,000 

Owned 

17,600 

Lease term 
through 2023 

64,500 

Owned 

6 

10 

13 

17 

10 

9 

23 

2 

11 

8 

32

The  corporate  office  of  Heartland  is  located  in  Dubuque  Bank  and  Trust  Company's  main  office.  A  majority  of  the  support 
functions  provided  to  the  Banks  by  Heartland  are  performed  in  two  leased  facilities:  one  located  at  1301  Central  Avenue  in 
Dubuque, Iowa, which is leased from Dubuque Bank and Trust Company, and the other located at 700 Locust Street, Suites 300 
and 400 in Dubuque, Iowa. In December 2019, Heartland formed a limited liability corporation with an unrelated third party to 
purchase the location on Locust Street, and Heartland has a lease with the limited liability corporation.  

For information on obligations related to our leased facilities, see Note 23, "Leases," to the consolidated financial statements. 

ITEM 3.  LEGAL PROCEEDINGS 

The information required by this item is set forth in Part II, Item 8, Financial Statements and Supplementary Data, under Note 
15,"Commitments, Off-Balance Sheet Arrangements, and Legal Proceedings." 

35 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 4.  MINE SAFETY DISCLOSURES 

Not applicable 

INFORMATION ABOUT OUR EXECUTIVE OFFICERS 

The names and ages of the executive officers of Heartland, the position held by these officers with Heartland, and the positions 
held with Heartland subsidiaries, are set forth below: 

Name 
Lynn B. Fuller 

Bruce K. Lee 

Bryan R. McKeag 

Janet M. Quick 

Deborah K. Deters 
Lynn H. Fuller 
Nathan R. Jones 
Jay L. Kim 

Age  Position with Heartland and Subsidiaries and Principal Occupation 
71  Executive Operating Chairman and Director of Heartland; Vice Chairman of Dubuque Bank 
and Trust Company, Wisconsin Bank & Trust, New Mexico Bank & Trust, Arizona Bank & 
Trust,  Rocky  Mountain  Bank,  Citywide  Banks,  Minnesota  Bank  &  Trust,  Bank  of  Blue 
Valley, Premier Valley Bank and First Bank & Trust; Director of Heartland Financial USA, 
Inc. Insurance Services 

60  Chief  Executive  Officer,  President  and  Director  of  Heartland;  Director  of  Citywide  Banks, 
Bank  of  Blue  Valley  and  First  Bank  &  Trust;  President  of  Heartland  Financial  USA,  Inc. 
Insurance Services 

60  Executive Vice President, Chief Financial Officer of Heartland; Treasurer of Citizens Finance 

Parent Co.; Director of Heartland Financial USA, Inc. Insurance Services 

55  Executive  Vice  President,  Deputy  Chief  Financial  Officer,  Principal  Accounting  Officer  of 

Heartland 

56  Executive Vice President, Chief Human Resources Officer, of Heartland 
37  President and Chief Executive Officer of Dubuque Bank and Trust Company 
48  Executive Vice President, Chief Credit Officer of Heartland 
57  Executive  Vice  President,  Corporate  Secretary,  Senior  General  Counsel,  of  Heartland; 

Secretary of Heartland Financial USA, Inc. Insurance Services 

Tamina L. O'Neill 
David A. Prince 
Daniel C. Stevens 

51  Executive Vice President, Chief Risk Officer of Heartland 
50  Executive Vice President, Commercial Banking, of Heartland 
65  Executive Vice President, Operations, of Heartland 

Lynn B. Fuller was named Executive Operating Chairman of Heartland in 2018. Mr. Fuller has been a Director of Heartland 
since 1987 and of Dubuque Bank and Trust Company since 1984. Mr. Fuller was the Chief Executive Officer of Heartland from 
1999  to  2018  and  was  President  of  Heartland  from  1990  to  2015.  Mr.  Fuller  currently  serves  as  a  Director  on  the  following 
Heartland  subsidiary  boards:  Wisconsin  Bank  &  Trust  since  1997,  New  Mexico  Bank  &  Trust  since  1998,  Arizona  Bank  & 
Trust since 2003, Rocky Mountain Bank since 2004, Citywide Banks since 2006, Minnesota Bank & Trust since 2008,  Bank of 
Blue  Valley  since  2013,  Heartland  Financial  USA,  Inc.  Insurance  Services  since  2015,  Premier  Valley  Bank  since  2015  and 
First Bank & Trust since 2018. Mr. Fuller joined Dubuque Bank and Trust Company in 1971 as a consumer loan officer and 
was named Dubuque Bank and Trust Company's Executive Vice President and Chief Executive Officer in 1987. Mr. Fuller was 
President of Dubuque Bank and Trust Company from 1987 until 1999 at which time he was named Chief Executive Officer of 
Heartland. He was a Director of Galena State Bank & Trust Co. from 1992 to 2004 and of Illinois Bank & Trust from 1995 
until 2004 and Heritage Bank, N.A. from 2012 until its merger with Arizona Bank & Trust in 2013. Mr. Fuller is the father of 
Lynn H. Fuller, President and Chief Executive Officer of Dubuque Bank and Trust Company. 

Bruce K. Lee was named Chief Executive Officer of Heartland in 2018. Mr. Lee joined Heartland in 2015 as President and was 
elected a Director of Heartland in 2017.  Mr. Lee currently serves as a Director on the following Heartland subsidiary boards: 
Heartland Financial USA, Inc. Insurance Services since 2015, Citywide Banks since 2017, First Bank & Trust since 2018 and 
Bank of Blue Valley since 2019. Prior to joining Heartland, Mr. Lee held various leadership positions at Fifth Third Bancorp 
from  2001  to  2013,  serving  most  recently  as  Executive  Vice  President,  Chief  Credit  Officer  from  2011  to  2013.  Mr.  Lee 
previously  served  as  President  and  CEO  of  a  Fifth  Third  affiliate  bank  in  Ohio.  Prior  to  Fifth  Third,  Mr.  Lee  served  as  an 
Executive  Vice  President  and  board  member  for  Capital  Bank,  a  community  bank  located  in  Sylvania,  Ohio.  Mr.  Lee  was  a 
Director of Rocky Mountain Bank from 2015 to 2018. 

Bryan  R.  McKeag  joined  Heartland  in  2013  as  Executive  Vice  President,  Chief  Financial  Officer.  Mr.  McKeag  was  named 
Director  of  Heartland  Financial  USA,  Inc.  Insurance  Services  in  2015.  Prior  to  joining  Heartland,  Mr.  McKeag  served  as 
Executive  Vice  President,  Corporate  Controller  and  Principal  Accounting  Officer  with  Associated  Banc-Corp  in  Green  Bay, 
Wisconsin. Prior to Associated Banc-Corp, Mr. McKeag spent 9 years in various finance positions at JP Morgan and 9 years in 
public accounting at KPMG in Minneapolis. He is an inactive holder of the certified public accountant certification. 

36 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Janet  M.  Quick  was  named  Executive  Vice  President,  Deputy  Chief  Financial  Officer  and  Principal  Accounting  Officer  in 
2016.  Ms.  Quick  had  served  as  Senior  Vice  President,  Deputy  Chief  Financial  Officer  since  2013.  Ms.  Quick  has  been  with 
Heartland  since  1994,  serving  in  various  audit,  finance  and  accounting  positions.  Prior  to  joining  Heartland,  Ms.  Quick  was 
with  Hawkeye  Bancorporation  in  the  corporate  finance  area.  She  is  an  active  holder  of  the  certified  public  accountant 
certification. 

Deborah K. Deters joined Heartland in 2017 as Executive Vice President, Chief Human Resource Officer where she oversees 
Organizational  Development,  Talent  Management,  Total  Rewards,  Payroll,  and  Employee  Relations.  Prior  to  Heartland  Ms. 
Deters served as the Senior Vice President and Chief Human Resources Officer at HUB International, LTD., a North American 
insurance brokerage based in Chicago, Illinois. While at HUB she was named the organization's first Chief Human Resources 
Officer  and  transformed  its  Human  Resources  function  while  supporting  the  company’s  growth  from  4,000  to  over  10,000 
employees. Prior to HUB, Ms. Deters held several positions over 17 years with Bally Entertainment, finishing as Senior Vice 
President, Chief Human Resource Officer of Bally Total Fitness. 

Lynn H. Fuller joined Heartland in 2013 as Executive Vice President, Corporate Director of Retail. In 2016, Mr. Fuller assumed 
the position of Market President of Dubuque Bank and Trust Company, and in 2017, Mr. Fuller was named President and Chief 
Executive Officer of Dubuque Bank and Trust Company. He serves on the board of Dubuque Bank and Trust Company. Prior 
to joining Heartland, from 2010 to 2013, Mr. Fuller was a Case Team Leader at Bain & Company in Chicago, Illinois, where he 
led his team in providing expert advice on client issues and industry topics and recommended solutions.  

Nathan R. Jones joined Heartland in July 2020 as Executive Vice President, Chief Credit Officer. Prior to joining Heartland, 
Mr.  Jones  was  the  Chief  Credit  Officer  for  Fulton  Financial  Corporation,  a  regional  financial  holding  company  based  in 
Lancaster, Pennsylvania from 2018 until joining Heartland.  Mr. Jones previously served as the Executive Vice President Credit 
Administration and Analytics for First Horizon National Corporation, a regional financial holding company based in Memphis, 
Tennessee  from  2011  to  2018.  Mr.  Jones  has  managed  large  scale  credit  and  banking  operations  while  developing  and 
delivering new business processes and capabilities within global and regional financial institutions. He has previously worked 
for Bank of America and BMO Harris primarily in the risk management areas.  

Jay  L.  Kim  joined  Heartland  in  January  2020  as  Executive  Vice  President,  General  Counsel  and  was  named  as  Corporate 
Secretary  in  October  2020.  Mr.  Kim  was  most  recently  a  partner  with  Dorsey  &  Whitney  LLP,  based  in  Minneapolis, 
Minnesota,  in  their  Banking  and  Financial  Services  Industry  group  and  focused  on  advising  banks,  trust  companies,  wealth 
management  firms,  commercial  and  residential  mortgage  brokers  and  retirement  plan  administrators  on  mergers  and 
acquisitions  and  regulatory  and  operational  matters.  Mr.  Kim  rejoined  Dorsey  &  Whitney  LLP  in  2017  after  serving  as 
Executive  Vice  President,  General  Counsel  and  Director  of  Corporate  Development  for  Alerus  Financial  Corporation 
headquartered in Grand Forks, North Dakota from 2012 to 2017. His responsibilities at Alerus included oversight of the risk 
management, audit and compliance functions as well as acquisitions and investor relations.  Prior to joining Alerus in 2012, he 
was a partner at Dorsey & Whitney LLP and another Minneapolis law firm, and he also served as Senior Vice President and 
General Counsel with Marquette Financial Companies. 

Tamina L. O'Neill joined Heartland in 2019 as Executive Vice President, Chief Risk Officer. Ms. O’Neill was most recently the 
Director of Enterprise Risk Management at MB Financial Bank, a Chicago based mid-size institution from 2013 until joining 
Heartland. Ms. O’Neill’s experience spans small, mid-size and larger global financial institutions as her financial services and 
risk management career started approximately 30 years ago with LaSalle Bank/ABN AMRO, a multi-national global financial 
institution.  Over  the  course  of  her  career,  she  has  built  programs  and  led  teams  in  government  lending,  commercial  banking 
compliance, corporate compliance, operational risk and enterprise risk management. 

David A. Prince joined Heartland in 2018 as Executive Vice President, Commercial Banking. Prior to joining Heartland, Mr. 
Prince was the Commercial Banking Group Executive Vice President at Associated Banc-Corp., headquartered in Green Bay, 
Wisconsin from 2010 until joining Heartland. Mr. Prince has served in leadership roles at GE Capital Commercial Finance and 
National City Bank and has extensive commercial lending experience. 

Daniel  C.  Stevens  joined  Heartland  in  2019  as  Executive  Vice  President,  Operations.  He  most  recently  served  as  the  Chief 
Operating  Officer  for  Rabobank,  NA  based  in  Roseville,  California  from  2014  through  2019  and  its  Chief  Financial  Officer 
from  2008  through  2014.  Mr.  Stevens  has  over  35  years  of  financial  services  experience,  which  includes  serving  as  a  Chief 
Financial Officer, Chief Accounting Officer, and Chief Operating Officer. Mr. Stevens started his professional career at Arthur 
Andersen & Co. in Chicago, Illinois. He is an inactive holder of the certified public accountant certification. 

37 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART II 

ITEM 5.  MARKET FOR REGISTRANT'S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND 
ISSUER PURCHASES OF EQUITY SECURITIES 

Heartland's common stock was held by approximately 2,900 stockholders of record as of February 16, 2021, and approximately 
16,160  additional  stockholders  held  shares  in  street  name.  The  common  stock  of  Heartland  has  been  quoted  on  the  Nasdaq 
Stock Market since May 2003 under the symbol "HTLF" and is a Nasdaq Global Select Market security. 

On March 17, 2020, Heartland's board of directors authorized management to acquire and hold up to 5% of capital or $98.4 
million as of December 31, 2020, as treasury shares at any one time. Heartland and its affiliated purchasers made no purchases 
of its common stock during the quarter ended December 31, 2020. 

The following table and graph show a five-year comparison of cumulative total returns for Heartland, the Nasdaq Composite 
Index, the SNL U.S. Bank Nasdaq Index and the SNL Bank and Thrift Index, in each case assuming investment of $100 on 
December 31, 2015, and reinvestment of dividends. The table and graph were prepared at our request by S&P Global Market 
Intelligence. 

Heartland Financial USA, Inc. 
Nasdaq Composite Index 
SNL U.S. Bank NASDAQ Index 
SNL Bank and Thrift Index 

Cumulative Total Return Performance 
12/31/2017 
12/31/2016 

12/31/2015 
$ 

100.00  $ 
100.00 
100.00 
100.00 

155.16  $ 
108.87 
138.65 
126.25 

175.28  $ 
141.13 
145.97 
148.45 

145.16  $ 
137.12 
123.04 
123.32 

12/31/2018 

12/31/2019 

166.74  $ 
187.44 
154.47 
166.67 

12/31/2020 
138.45 
271.64 
132.56 
144.61 

COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN* 
ASSUMES $100 INVESTED ON DECEMBER 31, 2015 

* Total return assumes reinvestment of dividends 

Index ValueTotal Return PerformanceHeartland Financial USA, Inc.Nasdaq Composite IndexSNL U.S. Bank Nasdaq IndexSNL Bank and Thrift Index12/31/1512/31/1612/31/1712/31/1812/31/1912/31/2010015020025030038 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 6.  SELECTED FINANCIAL DATA 

The  following  tables  contain  selected  historical  financial  data  for  Heartland  for  the  years  ended  December  31,  2020,  2019, 
2018, 2017 and 2016. The selected historical consolidated financial information set forth below is qualified in its entirety by 
reference to, and should be read in conjunction with, Heartland’s consolidated financial statements and notes thereto, included 
elsewhere in this Annual Report on Form 10-K, and Item 7. "Management’s Discussion and Analysis of Financial Condition 
and Results of Operations." 

39 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SELECTED FINANCIAL DATA (Dollars in thousands, except per share data) 

STATEMENT OF INCOME DATA 
Interest income 
Interest expense 
Net interest income 
Provision for credit losses 
Net interest income after provision for credit losses 
Noninterest income 
Noninterest expenses 
Income taxes 
Net income 
Preferred dividends and discount 
Interest expense on convertible preferred debt 
Net income available to common stockholders 

PER COMMON SHARE DATA 
Net income – diluted 
Cash dividends 
Dividend payout ratio 
Book value per common share (GAAP) 
Tangible book value per common share (non-GAAP)(1) 
Weighted average shares outstanding-diluted 
Tangible common equity ratio (non-GAAP)(1) 

As of and For the Years Ended December 31, 

2020 

2019 

2018 

2017 

2016 

$  536,612 
44,883 
491,729 
67,066 
424,663 
120,291 
370,963 
36,053 
137,938 
(4,451) 
— 
$  133,487 

$  514,329 
80,600 
433,729 
16,657 
417,072 
116,208 
349,161 
34,990 
149,129 
— 
— 
$  149,129 

$  465,820 
51,866 
413,954 
24,013 
389,941 
109,160 
353,888 
28,215 
116,998 
(39) 
— 
$  116,959 

$  363,658 
33,350 
330,308 
15,563 
314,745 
102,022 
297,675 
43,820 
75,272 
(58) 
12 
$  75,226 

$  326,479 
31,813 
294,666 
11,694 
282,972 
113,601 
279,668 
36,556 
80,349 
(292) 
51 
$  80,108 

$ 
$ 

3.57 
0.80 
22.41 % 
46.77 
$ 
$ 
32.07 
37,356,524 

$ 
$ 

4.14 
0.68 
16.43 % 
43.00 
$ 
$ 
29.51 
36,061,908 

$ 
$ 

3.52 
0.59 
16.76 % 
38.44 
$ 
$ 
25.70 
33,213,148 

$ 
$ 

2.65 
0.51 
19.25 % 
33.07 
$ 
$ 
23.99 
28,425,652 

$ 
$ 

3.22 
0.50 
15.53 % 
28.31 
$ 
$ 
22.55 
24,873,430 

7.81 % 

8.52 % 

8.08 % 

7.53 % 

7.28 % 

Reconciliation of Tangible Book Value Per Common Share (non-GAAP) 

Common equity (GAAP) 

  Less goodwill 

  Less core deposit intangibles and customer relationship intangibles, net 

$ 1,968,526 

$ 1,578,137 

$ 1,325,175 

$  990,519 

$  739,559 

576,005 

42,383 

446,345 

48,688 

391,668 

47,479 

236,615 

35,203 

127,699 

22,775 

Tangible common equity (non-GAAP) 

$ 1,350,138 

$ 1,083,104 

$  886,028 

$  718,701 

$  589,085 

Common shares outstanding, net of treasury stock 

42,093,862 

36,704,278 

34,477,499 

29,953,356 

26,119,929 

Common equity (book value) per share (GAAP) 

Tangible book value per common share (non-GAAP) 

$ 

$ 

46.77 

32.07 

$ 

$ 

43.00 

29.51 

$ 

$ 

38.44 

25.70 

$ 

$ 

33.07 

23.99 

$ 

$ 

28.31 

22.55 

Reconciliation of Tangible Common Equity Ratio (non-GAAP) 

Total assets (GAAP) 

    Less goodwill 

$ 17,908,339 

$ 13,209,597 

$ 11,408,006 

$ 9,810,739 

$ 8,247,079 

  576,005 

  446,345 

  391,668 

  236,615 

  127,699 

    Less core deposit intangibles and customer relationship intangibles, net 

42,383 

48,688 

47,479 

35,203 

22,775 

Total tangible assets (non-GAAP) 

Tangible common equity ratio (non-GAAP) 

$ 17,289,951 

$ 12,714,564 

$ 10,968,859 

$ 9,538,921 

$ 8,096,605 

 7.81 % 

 8.52 % 

 8.08 % 

 7.53 % 

 7.28 % 

(1) Refer to the "Non-GAAP Financial Measures" section after these financi
GAAP measures, and refer to these tables for reconciliations to the most direc

al tables for additional information on the usage and presentation of these non-
tly comparable GAAP measures. 

40 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SELECTED FINANCIAL DATA  (Continued) (Dollars in thousands, except per share data) 

BALANCE SHEET DATA 
Investments 
Loans held for sale 
Total net loans receivable held to maturity 
Allowance for credit losses-loans 
Total assets 
Total deposits(1)
Long-term obligations 
Preferred equity 
Common stockholders’ equity 

EARNINGS PERFORMANCE DATA 
Annualized return on average assets 
Annualized adjusted return on average assets (non-GAAP)(2)
Annualized return on average common equity 
Annualized return on average tangible common equity (non-GAAP)(2)

Annualized adjusted return on average tangible common equity (non-
GAAP)(2)
Annualized net interest margin 
Annualized net interest margin, fully tax-equivalent (non-GAAP)(2)
Efficiency ratio, fully tax-equivalent (non-GAAP)(2)
Earnings to fixed charges excluding interest on deposits 
Earnings to fixed charges including interest on deposits 

ASSET QUALITY RATIOS 
Nonperforming assets to total assets 
Nonperforming loans to total loans 
Net loan charge-offs to average loans 
Allowance for credit losses to total loans 
Allowance for credit losses to nonperforming loans 

CONSOLIDATED CAPITAL RATIOS 
Average equity to average assets 
Average common equity to average assets 
Total capital to risk-adjusted assets 
Tier 1 capital 
Common Equity Tier 1 
Tier 1 leverage 

2020 

$ 6,292,067 
57,949 
 10,023,051 
131,606 
 17,908,339 
 14,979,905 
457,042 
110,705 
  1,968,526 

As of and For the Years Ended December 31, 
2018 

2017 

2019 

$ 3,435,441 
26,748 
  8,367,917 
70,395 
 13,209,597 
 11,044,331 
275,773 
— 
  1,578,137 

$ 2,715,388 
119,801 
  7,407,697 
61,963 
 11,408,006 
  9,396,429 
274,905 
— 
  1,325,175 

$  2,492,866 
44,560 
  6,391,464 
55,686 
  9,810,739 
  8,146,909 
285,011 
938 

2016 

$ 2,131,086 
61,261 
  5,351,719 
54,324 
  8,247,079 
  6,847,411 
288,534 
1,357 

 0.90 % 
 0.93 
 8.06 
 12.28 

 12.65 
 3.65 
 3.69 
 56.65 

8.24x 
3.80 

 0.53 % 
 0.88 
 0.32 
 1.31 
 149.37 

 11.59 % 
 11.21 
 14.71 
 11.85 
 10.92 
 9.02 

 1.24 % 
 1.28 
 10.12 
 15.73 

 16.25 
 4.00 
 4.04 
 62.50 

9.84x 
2.85 

 0.66 % 
 0.96 
 0.11 
 0.84 
 87.28 

 12.26 % 
 12.26 
 13.75 
 12.31 
 10.88 
 10.10 

 1.09 % 
 1.14 
 9.93 
 15.72 

 16.48 
 4.26 
 4.32 
 62.59 

8.59x 
3.65 

 0.69 % 
 0.98 
 0.25 
 0.84 
 85.27 

 10.94 % 
 10.93 
 13.72 
 12.16 
 10.66 
 9.73 

990,519 

739,559 

 0.83 % 
 0.88 
 8.63 
 12.05 

 12.64 
 4.04 
 4.22 
 64.05 

7.69x 
4.30 

 0.76 % 
 0.99 
 0.24 
 0.87 
 87.82 

 9.69 % 
 9.68 
 13.45 
 11.70 
 10.07 
 9.20 

 0.98 % 
 1.00 
 11.80 
 15.84 

 16.16 
 3.95 
 4.13 
 65.61 

7.27x 
4.38 

 0.91 % 
 1.20 
 0.11 
 1.02 
 84.37 

 8.53 % 
 8.31 
 14.01 
 11.93 
 10.09 
 9.28 

Reconciliation of Annualized Return on Average Tangible Common 
Equity (non-GAAP) 
Net income available to common stockholders (GAAP) 

Plus core deposit and customer intangibles amortization, net of tax(3)
Adjusted net income available to common stockholders (non-GAAP) 

$  133,487 

$  149,129 

$  116,959 

8,429 
$  141,916 

9,458 
$  158,587 

7,391 
$  124,350 

$ 

$ 

75,226 

3,950 
79,176 

$ 

80,108 

3,660 
83,768 

$ 

Average common stockholders' equity (GAAP) 
    Less average goodwill 
    Less average other intangibles, net 
Average tangible common equity (non-GAAP) 
Annualized return on average common equity (GAAP) 
Annualized return on average tangible common equity (non-GAAP) 

$ 1,656,708 
  456,854 
44,298 
$ 1,155,556 

$ 1,473,396 
  415,841 
49,377 
$ 1,008,178 

$ 1,177,346 
340,352 
46,206 
$  790,788 

$  871,683 
184,554 
30,109 
$  657,020 

$  678,989 
125,724 
24,553 
$  528,712 

 8.06 % 
 12.28 % 

 10.12 % 
 15.73 % 

 9.93 % 
 15.72 % 

 8.63 % 
 12.05 % 

 11.80 % 
 15.84 % 

(1) Includes deposits held for sale 
(2) Refer to the "Non-GAAP Financial Measures" for additional information on the usage and presentation of these non-GAAP measures, and refer to these 
financial tables for the most directly comparable GAAP measures. 
(3) Computed on a tax equivalent basis using an effective tax rate of 21% beginning January 1, 2018 and 35% for all prior periods. 

41 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SELECTED FINANCIAL DATA  (Continued) (Dollars in thousands, except per share data) 

2020 

As of and For the Years Ended December 31, 
2018 

2019 

2017 

2016 

Reconciliation of Annualized Adjusted Return on Average Assets (non-
GAAP) 
Net income available to common stockholders (GAAP) 

Acquisition, integration and restructuring costs(1)

Adjusted net income (non-GAAP) 
Average assets (GAAP) 
Adjusted return on average assets (non-GAAP) 

Reconciliation of Annualized Adjusted Return on Average Tangible 
Common Equity (non-GAAP) 
Adjusted net income (non-GAAP) 

Plus core deposit and customer relationship intangibles amortization, net 
of tax(1)

Adjusted net income excluding intangible amortization (non-GAAP) 
Average tangible common equity (GAAP) 
Annualized adjusted return on average tangible common equity (non-
GAAP) 

Reconciliation of Annualized Net Interest Margin, Fully Tax-Equivalent 
(non-GAAP) 
Net interest income (GAAP) 
    Plus tax-equivalent adjustment(1)
Net interest income, fully tax-equivalent (non-GAAP) 
Average earning assets 
Net interest margin (GAAP) 

Net interest margin, fully tax-equivalent (non-GAAP) 

Reconciliation of Efficiency Ratio (non-GAAP) 
Net interest income (GAAP) 
    Plus tax-equivalent adjustment(1)
Net interest income, fully tax-equivalent 
Noninterest income 
Securities gains, net 
Unrealized gain on equity securities, net 
Gain on extinguishment of debt 
Valuation adjustment on servicing rights 
Adjusted revenue (non-GAAP) 

Total noninterest expenses (GAAP) 
Less: 

Core deposit intangibles and customer relationship intangibles
amortization 
Partnership investment in tax credit projects 
(Gain)/loss on sales/valuations of assets, net 
Acquisition, integration and restructuring expenses 

Adjusted noninterest expenses (non-GAAP) 
Efficiency ratio, fully tax-equivalent (non-GAAP) 

Acquisition, integration and restructuring costs 
Salaries and employee benefits 
Occupancy 
Furniture and equipment 
Professional fees 
Advertising 
(Gain)/loss on sales/valuations of assets, net 
Other noninterest expenses 
Total acquisition, integration and restructuring costs 

$  133,487 
4,251 
$  137,738 
$ 14,782,605 

$  149,129 
5,198 
$  154,327 
$ 12,021,917 

$  116,959 
5,976 
$  122,935 
$ 10,772,297 

$ 

75,226 
3,884 
$ 
79,110 
$  9,009,625 

$ 

80,108 
1,671 
$ 
81,779 
$ 8,172,576 

 0.93 % 

 1.28 % 

 1.14 % 

 0.88 % 

 1.00 % 

$  137,738 

$  154,327 

$  122,935 

$ 

79,110 

$ 

81,779 

8,429 
$  146,167 
$ 1,155,556 

9,458 
$  163,785 
$ 1,008,178 

7,391 
$  130,326 
$  790,788 

3,950 
$ 
83,060 
$  657,020 

3,660 
$ 
85,439 
$  528,712 

 12.65 % 

 16.25 % 

 16.48 % 

 12.64 % 

 16.16 % 

$  491,729 
5,466 
$  497,195 
$ 13,481,613 

$  433,729 
4,929 
$  438,658 
$ 10,845,940 

$  413,954 
6,228 
$  420,182 
$ 9,718,106 

$  330,308 
15,139 
$  345,447 
$  8,181,914 

$  294,666 
12,919 
$  307,585 
$ 7,455,217 

 3.65 % 

 3.69 % 

 4.00 % 

 4.04 % 

 4.26 % 

 4.32 % 

 4.04 % 

 4.22 % 

 3.95 % 

 4.13 % 

$  491,729 
5,466 
497,195 
120,291 
(7,793) 
(640) 
— 
1,778 

$  433,729 
4,929 
438,658 
116,208 
(7,659) 
(525) 
(375) 
911 

$  413,954 
6,228 
420,182 
109,160 
(1,085) 
(212) 
— 
46 

$  330,308 
15,139 
345,447 
102,022 
(6,973) 
— 
(1,280) 
(21) 

$  294,666 
12,919 
307,585 
113,601 
(11,340) 
— 
— 
33 

$  610,831 

$  547,218 

$  528,091 

$  439,195 

$  409,879 

$  370,963 

$  349,161 

$  353,888 

$  297,675 

$  279,668 

10,670 

11,972 

9,355 

6,077 

5,630 

3,801 
5,101 
5,381 
$  346,010 

8,030 
(19,422) 
6,580 
$  342,001 

4,233 
2,208 
7,564 
$  330,528 

1,860 
2,475 
5,975 
$  281,288 

1,051 
1,478 
2,571 
$  268,938 

 56.65 % 

 62.50 % 

 62.59 % 

 64.05 % 

 65.61 % 

$ 

$ 

398 
— 
958 
3,399 
143 
— 
483 
5,381 

$ 

$ 

816 
1,215 
87 
2,365 
203 
1,003 
891 
6,580 

$ 

$ 

1,331 
— 
602 
2,096 
49 
2,352 
1,134 
7,564 

$ 

$ 

147 
285 
369 
3,380 
143 
902 
749 
5,975 

$ 

$ 

125 
6 
218 
921 
166 
— 
1,135 
2,571 

(1) Computed on a tax-equivalent basis using an effective tax rate of 21% beginning January 1, 2018 and 35% for all prior periods. 

42 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Non-GAAP Financial Measures 

This  Annual   Report   on  Form   10-K  contains  references  to  financial   measures  which  are   not   defined  by  generally  accepted 
accounting  principles  ("GAAP").  Management   believes  the   non-GAAP  measures  are   helpful   for  investors  to  analyze   and 
evaluate  Heartland's financial  condition and operating results. However, these  non-GAAP measures have  inherent  limitations 
and  should  not   be   considered  a   substitute   for  operating  results  determined  in  accordance   with  GAAP.  Additionally,  because  
non-GAAP measures are  not  standardized, it  may not  be  possible  to compare  the  non-GAAP measures presented in this section 
with  other  companies'  non-GAAP  measures.  Reconciliations  of  each  non-GAAP  measure   to  the   most   directly  comparable  
GAAP measure may be found in the financial tables above. 

The  non-GAAP measures presented in this Annual  Report  on Form  10-K, management's reason for including each measure  and 
the method of calculating each measure are presented below: 

•  Annualized  net   interest   margin,  fully  tax-equivalent,  adjusts  net   interest   income   for  the   tax-favored  status  of  certain 
loans and securities. Management  believes this measure  enhances the  comparability of net  interest  income  arising from  
taxable and tax-exempt sources. 

•  Efficiency ratio, fully tax equivalent, expresses noninterest  expenses as a  percentage  of fully tax-equivalent  net  interest  
income  and noninterest  income. This efficiency ratio is presented on a  tax-equivalent  basis which adjusts net  interest  
income   and  noninterest   expenses  for  the   tax  favored  status  of  certain  loans,  securities,  and  tax  credit   projects. 
Management   believes  the   presentation  of  this  non-GAAP  measure   provides  supplemental   useful   information  for 
proper  understanding  of  the   financial   results  as  it   enhances  the   comparability  of  income   and  expenses  arising  from  
taxable   and  nontaxable   sources  and  excludes  specific   items  as  noted  in  the   reconciliation  contained  in  this  Annual  
Report on Form 10-K. 

•  Net   interest   income,  fully  tax  equivalent,  is  net   income   adjusted  for  the   tax-favored  status  of  certain  loans  and 
securities. Management  believes this measure  enhances the  comparability of net  interest  income  arising from  taxable  
and tax-exempt sources. 

•  Tangible   book  value   per  common  share   is  total   common  equity  less  goodwill   and  core   deposit   and  customer 
relationship intangibles, net, divided by common shares outstanding, net  of treasury. This measure  is included as it  is 
considered to be a critical metric to analyze and evaluate use of equity, financial condition and capital strength. 

•  Tangible   common  equity  ratio  is  total   common  equity  less  goodwill   and  core   deposit   and  customer  relationship 
intangibles, net, divided by total  assets less goodwill  and core  deposit  and customer relationship intangibles, net. This 
measure  is included as it  is considered to be  a  critical  metric  to analyze  and evaluate  financial  condition and capital  
strength. 

•  Annualized return on average  tangible  common equity is net  income  excluding intangible  amortization calculated as 
(1) net  income  excluding tax-effected core  deposit  and customer relationship intangibles amortization, divided by (2) 
average   common  equity  less  goodwill   and  core   deposit   and  customer  relationship  intangibles,  net.  This  measure   is 
included as it  is considered to be  a  critical  metric  to analyze  and evaluate  use  of equity, financial  condition and capital  
strength. 

•  Annualized  adjusted  return  on  average   tangible   common  equity  excludes  tax-effected  acquisition,  integration  and 
restructuring costs. Management  believes the  presentation of this non-GAAP measure  is useful  to compare  return on 
average tangible common equity excluding the variability of acquisition, integration and restructuring costs. 

•  Annualized  adjusted  return  on  average   assets  is  net   income   available   to  common  stockholders  plus  acquisition, 
integration and restructuring costs, net  of tax, divided by average  assets. Management  believes this measure  is useful  
to compare the return on average assets excluding the variability of acquisition, integration and restructuring costs. 
•  Organic  deposit  growth is exclusive  of deposits obtained through acquisitions and the  reclassification of deposits that  
are  held for sale. Management  believes that  this measure  provides a  more  complete  understanding of underlying trends 
in deposit growth notwithstanding dispositions and acquisitions. 

•  Organic  loan growth is exclusive  of loans obtained through acquisitions, PPP loans and the  reclassification of loans 
that  are  held for sale. Management  believes that  this measure  provides a  more  complete  understanding of underlying 
trends in loan growth notwithstanding dispositions and acquisitions. 

43ITEM 7.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF 
OPERATIONS 

Management’s discussion and analysis of the consolidated financial condition and results of operations of Heartland as of the 
dates and for the periods indicated is presented below. This discussion should be read in conjunction with the Selected Financial 
Data, the consolidated financial statements and the notes thereto and other financial data appearing elsewhere in this Annual 
Report on Form 10-K. The consolidated financial statements include the accounts of Heartland and its subsidiaries, all of which 
are wholly-owned. 

For a discussion of 2018 results of operations, including a discussion of the financial results for the fiscal year ended December 
31, 2019, compared to the fiscal year ended December 31, 2018, refer to Part I, Item 7 of our Annual Report on Form 10-K, 
which was filed with the SEC on February 26, 2020. 

CRITICAL ACCOUNTING POLICIES 

The preparation of financial statements requires management to make estimates and judgments that affect the reported amounts 
of  assets,  liabilities,  income  and  expenses.  These  estimates  are  based  upon  historical  experience  and  on  various  other 
assumptions  that  management  believes  are  reasonable  under  the  circumstances.  Among  other  things,  the  estimates  form  the 
basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. 
Actual  results  may  differ  from  these  estimates  under  different  assumptions  or  conditions.  Refer  to  Note  1,  "Summary  of 
Significant Accounting Policies," for further discussion on Heartland's critical accounting policies. 

The  estimates  and  judgments  that  management  believes  have  the  most  effect  on  Heartland’s  reported  financial  position  and 
results of operations are as follows: 

Allowance For Credit Losses 

The  process  utilized  by  Heartland  to  estimate  the  allowance  for  credit  losses  is  considered  a  critical  accounting  policy  for 
Heartland.  The  allowance  for  credit  losses  represents  management’s  estimate  of  identified  and  unidentified  current  expected 
credit losses in the existing loan portfolio. Therefore, the accuracy of this estimate could have a material impact on Heartland’s 
earnings. 

For  certain  commercial  and  agricultural  loans  and  any  related  unfunded  loan  commitments,  the  expected  credit  losses  are 
calculated on a pool basis through a transition matrix model derived life of loan probability of default and loss given default 
methodology. The probability of default and loss given default methodology have been developed using Heartland’s historical 
loss  experience  over  the  look  back  period,  currently  over  the  most  recent  12  years.  For  smaller  commercial  and  agricultural 
loans, residential real estate loans and consumer loans and any related unfunded loan commitments, a lifetime average historical 
loss  rate  is  established  for  each  pool  of  loans  based  upon  an  average  loss  rate  calculated  using  Heartland  historical  loss 
experience  over  the  look  back-period.  The  loss  rates  used  in  the  allowance  calculation  are  periodically  re-evaluated  and 
adjusted to reflect changes in historical loss levels or other risks. 

If a loan no longer shares similar risk characteristics with other loans in the pool, it is evaluated on an individual basis and is not 
included in the collective evaluation. All individually assessed loan calculations are completed at least semi-annually. 

Heartland's allowance methodology also has a qualitative component, the purpose of which is to provide management with a 
means to take into consideration changes in current conditions that could potentially have an effect, up or down, on the level of 
recognized loan losses, that, for whatever reason, may not be represented in the quantitative analysis performed in determining 
its base loan loss rates. 

Additionally,  our  allowance  calculation  utilizes  an  overlay  approach  for  its  economic  forecasting  component,  similar  to  the 
method  utilized  for  the  qualitative  factors.  The  length  of  the  reasonable  and  supportable  forecast  period  is  a  judgmental 
determination based on the level to which Heartland can reasonably support its forecast of economic conditions that drive its 
estimate of expected loss. 

The appropriateness of the allowance for credit losses is monitored on an ongoing basis by the credit administration group, loan 
review  staff,  executive  and  senior  management  and  the  boards  of  directors  of  Heartland  and  each  Bank.  There  can  be  no 
assurances  that  the  allowance  for  credit  losses  will  be  adequate  to  cover  all  current  expected  credit  losses,  but  management 
believes  that  the  allowance  for  credit  losses  was  appropriate  at  December  31,  2020.  While  management  uses  available 

44 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
information to provide for credit losses, the ultimate collectability of a substantial portion of the loan portfolio and the need for 
future additions to the allowance will be based on changes in economic conditions. Should the economic climate deteriorate, 
borrowers may experience financial difficulty, and the level of nonperforming loans, charge-offs, and delinquencies could rise 
and require further increases in the provision for credit losses. In addition, various regulatory agencies, as an integral part of 
their examination process, periodically review the allowance for credit losses carried by the Banks. Such agencies may require 
us to make additional provisions to the allowance based upon their judgment about information available to them at the time of 
their examinations. 

Business Combinations, Goodwill and Core Deposit Intangibles 

We record all assets and liabilities purchased in an acquisition, including intangibles, at fair value. Determining the fair value of 
assets and liabilities acquired often involves estimates based on third-party valuations, such as appraisals, or internal valuations 
based  on  discounted  cash  flow  analyses  or  other  valuation  techniques  that  may  include  the  use  of  estimates.  Goodwill  and 
indefinite-lived  assets  are  not  amortized  but  are  subject,  at  a  minimum,  to  annual  tests  for  impairment.  In  certain  situations, 
interim impairment tests may be required if events occur or circumstances change that would more likely than not reduce the 
fair  value  of  a  reporting  unit  below  its  carrying  amount.  Core  deposit  intangibles  assets  are  amortized  over  their  estimated 
useful  lives  using  straight-line  and  accelerated  methods  and  are  subject  to  impairment  if  events  or  circumstances  indicate  a 
possible inability to realize the carrying amount. 

The initial fair value measurement of loans and core deposit intangibles require us to make subjective judgments concerning 
estimates  of  how  the  acquired  assets  will  perform  in  the  future  using  valuation  methods.  The  fair  value  of  acquired  loans  is 
based on a discounted cash flow methodology that projects principal and interest payments using key assumptions related to the 
discount rate and loss rates.  The fair value of core deposit intangibles is based on the cost savings approach under a discounted 
cash flow methodology, whereby projected net cash flow benefits are derived from estimating costs to carry deposits compared 
to  alternative  funding  costs,  and  includes  key  assumptions  related  to  the  discount  rate,  deposit  attrition  rates  and  net  costs,   
including discounted cash flow analyses. Events and factors that may significantly affect the estimates include, among others, 
competitive  forces,  customer  behaviors,  changes  in  revenue  growth  trends,  cost  structures,  technology,  changes  in  discount 
rates  and  market  conditions.  In  determining  the  reasonableness  of  cash  flow  estimates,  Heartland  reviews  historical 
performance of the underlying assets or similar assets in an effort to assess and validate assumptions utilized in its estimates. 

OVERVIEW 

Heartland  is  a  multi-bank  holding  company  providing  banking,  mortgage,  wealth  management,  investments  and  insurance 
services  to  individuals  and  businesses.  As  of  the  date  of  this  Annual  Report  on  Form  10-K,  Heartland  has  eleven  banking 
subsidiaries  with  133  locations  in  Iowa,  Illinois,  Wisconsin,  New  Mexico,  Arizona,  Montana,  Colorado,  Minnesota,  Kansas, 
Missouri, Texas and California. Our primary objectives are to increase profitability and diversify our market area and asset base 
by expanding through acquisitions and to grow organically by increasing our customer base in the markets we serve. 

Our results of operations depend primarily on net interest income, which is the difference between interest income from interest 
earning assets and interest expense on interest bearing liabilities. Noninterest income, which includes service charges and fees, 
loan servicing income, trust income, brokerage and insurance commissions, securities gains and gains on sale of loans held for 
sale  and  income  on  bank  owned  life  insurance  also  affects  our  results  of  operations.  Our  principal  operating  expenses,  aside 
from interest expense, consist of the provision for credit losses, salaries and employee benefits, occupancy and equipment costs, 
professional fees, advertising, core deposit intangibles and customer relationship intangibles amortization and other real estate 
and loan collection expenses. 

2020 Overview 

Net  income  available  to  common  stockholders  was  $133.5  million,  or  $3.57  per  diluted  common  share,  for  the  year  ended 
December 31, 2020, compared to $149.1 million, or $4.14 per diluted common share, earned during the prior year. Return on 
average  common  equity  was  8.06%  and  return  on  average  assets  was  0.90%  for  2020,  compared  to  10.12%  and  1.24%, 
respectively, for 2019. 

Total assets of Heartland were $17.91 billion at December 31, 2020, an increase of $4.70 billion or 36% from $13.21 billion at 
year-end  2019.  Included  in  this  increase,  at  fair  value,  were  $1.97  billion  of  assets  acquired  in  the  AimBank  transaction  and 
$419.7 million of assets acquired in the Johnson Bank branch transaction. Exclusive of these transactions, total assets increased 
$2.31 billion or 17% since December 31, 2019. Securities represented 35% of Heartland's total assets at December 31, 2020, 
compared to 26% at year-end 2019. 

45 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Total  loans held to maturity were  $10.02 billion at  December 31, 2020, compared to $8.37 billion at  year-end 2019, an increase  
of $1.66 billion or 20%.  This change  includes $1.24 billion of total  loans held to maturity acquired at  fair value  in the  AimBank 
and  Johnson  Bank  branch  transactions,  which  included  $53.1  million  of  PPP  loans.  Excluding  the   loans  acquired  in  the  
AimBank  and  Johnson  Bank  branch  transactions  and  legacy  PPP  loans  of  $904.7  million,  total   loans  held  to  maturity 
organically decreased $487.3 million or 6% since December 31, 2019. 

Total  deposits were  $14.98 billion as of December 31, 2020, compared to $11.04 billion at  year-end 2019, an increase  of $3.94 
billion or 36%. This increase  includes $2.09 billion of deposits acquired at  fair value  in the  AimBank and Johnson Bank branch 
transactions.  Exclusive   of  the   deposits  acquired  at   fair  value   in  the   AimBank  and  Johnson  Bank  branch  transactions,  total  
deposits organically grew $1.85 billion or 17% since December 31, 2019. 

Common stockholders' equity was $1.97 billion at  December 31, 2020, compared to $1.58 billion at  year-end 2019. Book value  
per common share  was $46.77 at  December 31, 2020, compared to $43.00 at  year-end 2019. Heartland's unrealized gains and 
losses  on  securities  available   for  sale,  net   of  applicable   taxes,  reflected  an  unrealized  gain  of  $76.8  million  at   December  31, 
2020, compared to an unrealized gain of $969,000 at December 31, 2019. 

2020 Developments 

Adoption of ASU 2016-13, "Financial Instruments - Credit Losses (Topic 326)"  
On January 1, 2020, Heartland adopted ASU 2016-13, "Financial  Instruments - Credit  Losses (Topic  326),"  commonly referred 
to as "CECL." The impact of Heartland's adoption of CECL on January 1, 2020 ("Day 1") resulted in the following: 

• 

• 

• 

an increase  of $12.1 million to the  allowance  for credit  losses related to loans, which included a  reclassification of $6.0 
million of purchased credit  impaired loan discount  on previously acquired loans, and a  cumulative-effect  adjustment  to 
retained earnings totaling $4.6 million, net of taxes of $1.5 million; 
an  increase   of  $13.6  million  to  the   allowance   for  unfunded  commitments  and  a   cumulative-effect   adjustment   to 
retained earnings totaling $10.2 million, net of taxes of $3.4 million, and 
established  an  allowance   for  credit   losses  for  Heartland's  held  to  maturity  debt   securities  of  $158,000  and  a  
cumulative-effect adjustment to retained earnings totaling $118,000, net of taxes of $40,000. 

The  allowance  calculation under CECL  is an expected loss model, which encompasses expected losses over the  life  of the  loan 
and held to maturity securities portfolios, including expected losses due  to changes in economic  conditions and forecasts, such 
as those  caused by the  COVID-19 pandemic. For more  information, see  Note  1, "Basis of Presentation" and Note  6, "Allowance  
for Credit Losses" to the consolidated financial statements contained herein. 

COVID-19   
In  March  2020,  the   outbreak  of  the   novel   Coronavirus  Disease   2019  ("COVID-19")  was  recognized  as  a   pandemic   by  the  
World  Health  Organization.  The   spread  of  COVID-19  has  created  a   global   public   health  crisis  that   has  resulted  in 
unprecedented  uncertainty,  volatility  and  disruption  in  financial   markets  and  in  governmental,  commercial   and  consumer 
activity  in  the   United  States,  as  well   as  globally.  Governmental   responses  to  the   pandemic   have   included  orders  closing 
businesses not  deemed essential  and directing individuals to restrict  their movements, observe  social  distancing and shelter in 
place. These  actions, together with responses to the  pandemic  by businesses and individuals, have  resulted in rapid decreases in 
commercial  and consumer activity, temporary closures of many businesses, which have  led to a  loss of revenues and a  rapid 
increase  in unemployment, material  decreases in commodity prices and business valuations, disruptions in global  supply chains, 
market  downturns and volatility, changes in consumer behavior related to pandemic  fears, emergency response  legislation and 
an expectation that the Federal Reserve will maintain a low interest rate environment for the foreseeable future. 

In  the   first   quarter  of  2020,  Heartland  implemented  and  continues  to  operate   under  its  pandemic   management   plan  to  assure  
workplace  and employee  safety and business resiliency. Relief and support  provided to employees, customers and communities 
facing challenges from the impacts of COVID-19 included the following measures: 

• 

• 
• 

employees who can work from  home  continue  to do so, and those  employees who are  working in bank offices have  
been placed on rotating teams to limit potential exposure to COVID-19; 
all in-person events and large meetings are canceled and have transitioned to virtual meetings; 
employees  receive   an  increase   in  time   off  and  enhanced  health  care   coverage   related  to  testing  and  treatments  for 
COVID-19; 

•  Heartland has installed and requires the use of personal protective equipment in bank offices; 

46•  Heartland  implemented  a   20%  wage   premium   for  certain  customer-facing  employees  through  August   2020,  and 

pandemic pay for employees unable to work due to exposure or contraction of the virus;  

•  Heartland participates in the  Paycheck Protection Program  ("PPP"), originally created by the  Coronavirus Aid, Relief 
and  Economic   Security  Act   (the   "CARES  Act")  and  later  expanded  with  the   adoption  of  the   Paycheck  Protection 
Program  Flexibility Act  (the  "PPFA") and  the  Economic  Aid to Hard-Hit  Small  Businesses, Nonprofits and Venues 
Act  (the  "Economic  Aid Act"). PPP loans are  100% SBA guaranteed and borrowers may be  eligible  to have  an amount  
up to the  entire  principal  balance  forgiven and paid by the  SBA. Heartland originated $1.2 billion of PPP loans during 
2020 and continues to originate  PPP loans under the  first  and second draw programs that  were  established under the  
Economic Aid Act. 

•  Heartland has participated in the CARES Act SBA loan payment and deferral program for existing SBA loans; and 
•  Heartland has contributed $1.5 million to support  communities served by Heartland and its subsidiary banks, including 

donations of $264,000 to local schools. 

While  the  measures described above  remain in effect, Heartland's pandemic  management  plan continues to evolve  in response  
to the recent developments relating to the COVID-19 pandemic. 

The  ultimate  impact  of the  COVID-19 pandemic  on Heartland's financial  condition and results of operations will  depend on the  
severity  and  duration  of  the   pandemic,  related  restrictions  on  business  and  consumer  activity,  efficacy  and  distribution  of 
vaccines and the  availability of government  programs to alleviate  the  economic  stress of the  pandemic. See  Heartland's "Safe  
Harbor Statement" in Part I of this Annual Report on Form 10-K. 

Issued $115.0 Million of Preferred Equity 
On June  26, 2020, Heartland issued and sold 4.6 million depositary shares, each representing a  1/400th interest  in a  share  of 
7.00% Fixed-Rate  Reset  Non-Cumulative  Perpetual  Preferred Stock, Series E. The  depositary shares are  listed on The  Nasdaq 
Global   Select   Market   under  the   symbol   "HTLFP."  The   net   proceeds  of  $110.7  million  are   being  used  for  general   corporate  
purposes, which may include  organic  and acquired growth, financing investments, capital  expenditures, investments in wholly-
owned subsidiaries as regulatory capital and repayment of debt. 

Branch Optimization 
In the  second half of 2020, Heartland's member banks approved plans to consolidate  eight  branch locations, which included two 
branches in the  Midwest  region, five  branches in the  Western region and one  in the  Southwestern region, and resulted in $1.2 
million  and  $2.3  million  of  fixed  asset   write-downs  in  the   third  and  fourth  quarters  of  2020,  respectively.  The   branch 
consolidations are  expected to be  completed in early 2021. Heartland continues to review its branch network for optimization 
and consolidation opportunities, which may result in additional write-downs of fixed assets in future periods. 

Johnson Bank Arizona Operations Purchase and Assumption 
On  December  4,  2020,  Arizona   Bank  &   Trust   ("AB&T"),  Heartland's  wholly-owned  subsidiary  headquartered  in  Phoenix, 
Arizona,  acquired  certain  assets  and  assumed  substantially  all   of  the   deposits  and  certain  other  liabilities  of  Johnson  Bank’s 
Arizona   operations,  which  included  four  banking  centers.  Johnson  Bank  is  a   wholly-owned  subsidiary  of  Johnson  Financial  
Group, Inc. headquartered in Racine, Wisconsin.  As of the  closing date, AB&T  acquired, at  fair value, total  assets of $419.7 
million,  which  included  gross  loans  of  $150.7  million,  and  deposits  of  $415.5  million.  The   systems  conversion  occurred 
simultaneously with the closing of the transaction. 

AimBank Acquisition 
On  December  4,  2020,  Heartland  completed  the   acquisition  of  AimBank,  headquartered  in  Levelland,  Texas.  Based  on 
Heartland's closing common stock price of $41.89 on December 4, 2020, the aggregate consideration paid to AimBank common 
shareholders was $264.5 million, which was paid by delivery of common stock of $217.2 million and cash of $47.3 million, 
subject  to certain hold-back provisions of the  merger agreement  relating to the  cash consideration. AimBank was merged with 
and into Heartland's wholly-owned Texas subsidiary, First  Bank and Trust, and the  combined entity operates as First  Bank and 
Trust.  As  of  the   closing  date,  AimBank  had,  at   fair  value,  total   assets  of  $1.97  billion,  which  included  gross  loans  of  $1.09 
billion, and deposits of $1.67 billion. The systems conversion for this transaction occurred in February 2021.  

472019 Developments 

Net   income   available   to  common  stockholders  was  $149.1  million,  or  $4.14  per  diluted  common  share,  for  the   year  ended 
December 31, 2019, compared to $117.0 million, or $3.52 per diluted common share, earned during 2018. Return on average  
common equity was 10.12% and return on average  assets was 1.24% for 2019, compared to 9.93% and 1.09%, respectively, for 
2018. 

Total  assets of Heartland were  $13.21 billion at  December 31, 2019, an increase  of $1.80 billion or 16% from  $11.41 billion at  
year-end  2018.  Included  in  this  increase,  at   fair  value,  were   $766.2  million  of  assets  acquired  in  the   Blue   Valley  Ban  Corp. 
transaction and $495.7 million of assets acquired in the  Rockford Bank and Trust  transaction. Exclusive  of these  transactions, 
total  assets increased $539.7 million or 5% since  December 31, 2018. Securities represented 26% of Heartland's total  assets at  
December 31, 2019, compared to 24% at year-end 2018. 

Total  loans held to maturity were  $8.37 billion at  December 31, 2019, compared to $7.41 billion at  year-end 2018, an increase  
of $960.2 million or 13%.  This change  includes $896.0 million of total  loans held to maturity acquired at  fair value  in the  Blue  
Valley  Ban  Corp.  and  Rockford  Bank  and  Trust   transactions.  During  the   first   quarter  of  2019,  Heartland  classified  $32.1 
million of loans as held for sale  in conjunction with branch sales. Excluding the  reclassification of loans to held for sale  and the  
Blue  Valley Ban Corp. and Rockford Bank and Trust  transactions, total  loans held to maturity organically grew $96.3 million or 
1% since December 31, 2018. 

Total  deposits were  $11.04 billion as of December 31, 2019, compared to $9.40 billion at  year-end 2018, an increase  of $1.65 
billion  or  18%.  This  increase   includes  $1.05  billion  of  deposits  acquired  at   fair  value   in  the   Blue   Valley  Ban  Corp.  and 
Rockford Bank and Trust  transactions. During the  first  quarter of 2019, Heartland classified $77.0 million of deposits as held 
for sale  in conjunction with branch sales. Exclusive  of the  reclassification of deposits to held for sale  and the  deposits acquired 
at  fair value  in the  Blue  Valley Ban Corp. and Rockford Bank and Trust  transactions, total  deposits organically grew $677.5 
million or 7% since December 31, 2018. 

Common stockholders' equity was $1.58 billion at  December 31, 2019, compared to $1.33 billion at  year-end 2018. Book value  
per common share  was $43.00 at  December 31, 2019, compared to $38.44 at  year-end 2018. Heartland's unrealized gains and 
losses on securities available  for sale, net  of applicable  taxes, reflected an unrealized gain of $969,000 at  December 31, 2019, 
compared to an unrealized loss of $32.5 million at December 31, 2018. 

Blue Valley Ban Corp. Acquisition 
On  May  10,  2019,  Heartland  completed  the   acquisition  of  Blue   Valley  Ban  Corp.  and  its  wholly-owned  subsidiary,  Bank  of 
Blue  Valley, headquartered in Overland Park, Kansas. Based on Heartland's closing common stock price  of $44.78 per share  on 
May 10, 2019, the  aggregate  consideration paid to Blue  Valley Ban Corp. common shareholders was $92.3 million, which was 
paid by delivery of 2,060,258 shares of Heartland common stock. On the  closing date, in addition to this merger consideration, 
Heartland  provided  Blue   Valley  Ban  Corp.  the   funds  necessary  to  repay  outstanding  debt   of  $6.9  million,  and  Heartland 
assumed $16.1 million of trust  preferred securities at  fair value. Immediately following the  closing of the  transaction, Bank of 
Blue  Valley was merged with and into Heartland's wholly-owned Kansas subsidiary, Morrill  &  Janes Bank and Trust  Company, 
and the  combined entity operates under the  Bank of Blue  Valley brand. As of the  closing date, Blue  Valley Ban Corp. had, at  
fair value, total  assets of $766.2 million, total  loans held to maturity of $542.0 million, and total  deposits of $617.1 million. The  
transaction was a  tax-free  reorganization with respect  to the  stock consideration received by the  stockholders of Blue  Valley 
Ban Corp. 

Rockford Bank and Trust Company Asset Purchase and Assumption 
On November 30, 2019, Heartland's Illinois Bank &  Trust  subsidiary completed its acquisition of substantially all  of the  assets 
and  substantially  all   of  the   deposits  and  certain  other  liabilities  of  Rockford  Bank  and  Trust   Company,  headquartered  in 
Rockford, Illinois. The  all-cash payment  was approximately $46.6 million. Rockford Bank and Trust  Company was a  wholly-
owned subsidiary of Moline, Illinois-based QCR  Holdings, Inc. As of the  closing date, Rockford Bank and Trust  Company had, 
at  fair value, total  assets of $495.7 million, which included $354.0 million of gross loans held to maturity, and $430.3 million of 
deposits. 

Branch Sales and Other Divestitures 

•  On January 11, 2019, Heartland exited the  consumer finance  business and entered into an agreement  to sell  the  loan 
portfolios of its consumer finance  subsidiaries, Citizens Finance  Co. and Citizens Finance  of Illinois Co. (collectively, 
"Citizens"). The  loan portfolios had a  fair value  of $67.2 million and were  classified as held for sale  as of December 
31, 2018. All of the Citizens locations closed in February 2019. 

48•  On  February  22,  2019,  Heartland  completed  the   sale   of  two  branch  locations  of  Wisconsin  Bank  &   Trust.  The   sale  
included loans of $11.7 million and deposits of $48.6 million. Heartland recorded a  net  gain of $3.2 million in the  first  
quarter of 2019, which consisted of a gain of $3.5 million and write-off of $329,000 of core deposit intangibles. 

•  On April  30, 2019, Dubuque  Bank and Trust  Company closed on the  sale  of substantially all  its mortgage  servicing 
rights portfolio, which contained loans with an unpaid principal  balance  of approximately $3.31 billion to PNC  Bank, 
N.A.  The   transaction  qualified  as  a   sale,  and  $20.6  million  of  mortgage   servicing  rights  were   de-recognized  on  the  
consolidated  balance   sheet   as  of  June   30,  2019.  Cash  of  $36.6  million  was  received  during  2019,  and  Heartland 
recorded a  gain on the  sale  of this portfolio of $14.5 million. In the  agreement, which includes customary terms and 
conditions, Dubuque  Bank and Trust  Company provided interim  servicing of the  loans until  the  transfer date, which 
was August 1, 2019. 

•  On May 3, 2019, Heartland completed the  sale  of two branches of Illinois Bank &  Trust. The  sale  included loans of 
$1.2 million and deposits of $11.4 million. Heartland recorded a  net  gain of $340,000 in the  second quarter of 2019, 
which consisted of a gain of $519,000 and write-off of $179,000 of core deposit intangibles. 

•  On  May  17,  2019,  Heartland  completed  the   sale   of  one   branch  of  Citywide   Banks.  The   sale   included  loans  of  $8.4 
million  and  deposits  of  $24.4  million.  Heartland  recorded  a   net   gain  of  $1.6  million  in  the   second  quarter  of  2019, 
which consisted of a gain of $1.8 million and write-off of $174,000 of core deposit intangibles. 

•  On May 31, 2019, Heartland completed the  sale  of two branch locations of Dubuque  Bank and Trust  Company, which 
operated as First  Community Bank, in Keokuk, Iowa. The  sale  included loans of $17.5 million and deposits of $72.0 
million. Heartland recorded a gain of $4.2 million in the second quarter of 2019. 

Through  the   end  of  2019,  approximately  $14  million  of  the   net   gains  from   the   divestitures  were   invested  in  talent,  process 
improvement, and technology upgrades that  management  believes are  necessary to support  future  organic  and acquired growth, 
improve   efficiency  and  ultimately  provide   a   superior  customer  experience   and  enhance   profitability.  Three   of  the   most  
significant investments in technology and process improvement were: 

• 

• 

• 

a   project   called  Operation  Customer  Compass,  which  was  focused  gaining  efficiencies  through  streamlined  and 
automated processes. 
an upgrade  to the  existing customer relationship management  system  to the  Salesforce  Platform, which is an industry 
leader for relationship management, and, 
the implementation of nCino, a premier commercial loan origination system.  

The   integration  between  nCino  and  Salesforce   improved  back  office   functions  and  shortened  the   sales  cycle,  and  these   two 
projects were completed in 2020. 

RESULTS OF OPERATIONS 

Net Interest Margin and Net Interest Income  
Heartland's management  monitors and manages net  interest  income  and net  interest  margin and shares the  results with investors 
because they are indicators of Heartland's profitability and growth of earning assets. 

Net   interest   income   is  the   difference   between  interest   income   earned  on  earning  assets  and  interest   expense   paid  on  interest  
bearing  liabilities.  As  such,  net   interest   income   is  affected  by  changes  in  the   volume   and  yields  on  earning  assets  and  the  
volume  and rates paid on interest  bearing liabilities. Net  interest  margin is the  ratio of net  interest  income  to average  earning 
assets. 

Our success in maintaining competitive  net  interest  margin despite  the  low-interest  rate  environment  has been the  result  of an 
increase  in average  earning assets and a  favorable  deposit  mix. Also contributing to our ability to maintain net  interest  margin 
has been the  amortization of purchase  accounting discounts associated with acquisitions completed since  2015. For the  years 
ended December 31, 2020, 2019 and 2018, our net  interest  margin included 12 basis points, 18 basis points and 22 basis points, 
respectively, of purchase accounting discount amortization. 

See  "Analysis of Average  Balances, Tax-Equivalent  Yields and Rates" for a  description of our use  of net  interest  income  and 
net   interest   margin  on  a   fully  tax-equivalent   basis,  which  is  not   defined  by  GAAP,  and  a   reconciliation  of  annualized  net  
interest margin on a fully tax-equivalent basis to GAAP. 

Net   interest   margin,  expressed  as  a   percentage   of  average   earning  assets,  was  3.65%  (3.69%  on  a   fully  tax-equivalent   basis) 
during  2020,  compared  to  4.00%  (4.04%  on  a   fully  tax-equivalent   basis)  during  2019  and  4.26%  (4.32%  on  a   fully  tax-
equivalent basis) during 2018. 

49Total interest income and average earning asset changes for 2020 compared to 2019 were:  

•  Total   interest   income   increased  $22.3  million  or  4%  to  $536.6  million  from   $514.3  million  due   to  an  increase   in 

average earning assets, which was partially offset by a decrease in the average rate on earning assets. 

•  Total  interest  income  on a  tax-equivalent  basis (non-GAAP) was $542.1 million compared to $519.3 million, which 

was an increase of $22.8 million or 4%. 

•  Average   earning  assets  increased  $2.64  billion  or  24%  to  $13.48  billion  from   $10.85  billion,  which  was  primarily 

attributable to recent acquisitions, increases in securities and loan growth, including PPP loans. 

•  The  average  rate  on earning assets decreased 77 basis points to 4.02% compared to 4.79%, which was primarily due  to 

recent decreases in market interest rates and the lower yield on PPP loans, which was 3.25%. 

Total interest expense and average interest bearing liability changes for 2020 compared to 2019 were: 

•  Total interest expense decreased $35.7 million or 44% to $44.9 million compared to $80.6 million. 
•  The   average   rate   paid  on  Heartland's  interest   bearing  liabilities  decreased  to  0.54%  compared  to  1.14%,  which  was 

primarily due to recent decreases in market interest rates. 

•  Average   interest   bearing  deposits  increased  $1.16  billion  or  17%  to  $7.81  billion  from   $6.65  billion,  which  was 
primarily  attributable   to  recent   acquisitions  and  deposit   growth,  including  deposits  from   government   stimulus 
payments and other COVID-19 relief programs. 

•  The  average  rate  paid on Heartland's interest  bearing deposits decreased 57 basis points to 0.39% compared to 0.96%, 

which was primarily attributable to recent decreases in market interest rates. 

•  Average  borrowings increased $135.9 million or 34% to $538.2 million from  $402.3 million. The  average  interest  rate  

paid on Heartland's borrowings was 2.71% compared to 4.19%. 

Net interest income changes for 2020 compared to 2019 were: 

•  Net   interest   income   totaled  $491.7  million  compared  to  $433.7  million,  which  was  an  increase   of  $58.0  million  or 

13%. 

•  Net  interest  income  on a  tax equivalent  basis (non-GAAP) totaled $497.2 million compared to $438.7 million, which 

was an increase of $58.5 million or 13%. 

Total interest income and average earning asset changes for 2019 compared to 2018 were: 

•  Total interest income increased $48.5 million or 10% to $514.3 million from $465.8 million. 
•  Total  interest  income  on a  tax-equivalent  basis was $519.3 million, an increase  of $47.2 million or 10% from  $472.0 

million. 

•  Average   earning  assets  increased  $1.13  billion  or  12%  to  $10.85  billion  compared  to  $9.72  billion,  which  was 

primarily attributable to acquisitions completed during 2019 and 2018. 

•  The  average  rate  earned on average  earning assets was 4.79% during 2019 compared to 4.86% during 2018, which was 

a decrease of seven basis points. 

Total interest expense and average interest bearing liability changes for 2019 compared to 2018 were:  

•  Total interest expense increased $28.7 million or 55% during 2019 to $80.6 million from $51.9 million during 2018. 
•  The   average   interest   rate   paid  on  Heartland's  interest   bearing  liabilities  was  1.14%  in  2019  compared  to  0.83%  in 

2018. 

•  Average interest bearing deposits increased $807.5 million or 14% to $6.65 billion from $5.84 billion. 
•  The  average  rate  paid on Heartland's interest  bearing deposits increased to 0.96% from  0.61%, which was primarily 
attributable  to the  full  year impact  of the  2018 Federal  Funds rate  increases partially offset  by the  impact  of the  three  
Federal Funds rate cuts in the second half of 2019. 

Net interest income changes for 2019 compared to 2018 were: 

•  Net interest income totaled $433.7 million compared to $414.0 million, which was an increase of $19.8 million or 5%. 
•  Net  interest  income  on a  tax equivalent  basis (non-GAAP) totaled $438.7 million compared to $420.2 million, which 

was an increase of $18.5 million or 4%. 

Management  believes net  interest  margin in dollars will  continue  to increase  as the  amount  of earning assets grows, however 
net   interest   margin  as  a   percentage   of  average   earning  assets  may  decrease   because   of  interest   rate   changes.  The   Federal  

50Reserve has indicated it will closely assess economic data and be patient before moving ahead with any additional changes to 
the Federal Funds rate; therefore, the timing and magnitude of any such changes are uncertain and will depend on domestic and 
global economic conditions.  

We attempt to manage our balance sheet to minimize the effect that a change in interest rates has on our net interest margin. We 
plan to continue to work toward improving both our earning assets and funding mix through targeted organic growth strategies, 
which we believe will result in additional net interest income. We believe our net interest income simulations reflect a well-
balanced and manageable interest rate posture. Item 7A of this Annual Report on Form 10-K contains additional information 
about  the  results  of  our  most  recent  net  interest  income  simulations.  Note  12,  "Derivative  Financial  Instruments"  to  the 
consolidated  financial  statements  contains  a  detailed  discussion  of  the  derivative  instruments  we  have  utilized  to  manage 
interest rate risk. 

51 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following table provides certain information relating to our average consolidated balance sheets and reflects the yield on 
average earning assets and the cost of average interest bearing liabilities for the years indicated, in thousands. Dividing income 
or expense by the average balance of assets or liabilities derives such yields and costs. Average balances are derived from daily 
balances, and nonaccrual loans and loans held for sale are included in each respective loan category. Assets with tax favorable 
treatment  are  evaluated  on  a  tax-equivalent  basis  assuming  a  federal  income  tax  rate  of  21%.  Tax  favorable  assets  generally 
have lower contractual pre-tax yields than fully taxable assets. A tax-equivalent yield is calculated by adding the tax savings to 
the interest earned on tax favorable assets and dividing by the average balance of the tax favorable assets. Deposits held for sale 
are included in each respective deposit category. 

2020 

For the Year Ended December 31, 
2019 

2018 

Average
Balance 

Interest 

Rate 

Average
Balance 

Interest 

Rate 

Average
Balance 

Interest 

Rate 

Earning Assets 
Securities: 
Taxable 
Nontaxable(1)
Total securities 
Interest bearing deposits with other
banks and other short-term investments 
Federal funds sold 
Loans:(2)(3) 
Commercial and industrial(1)
PPP loans 

Owner occupied commercial real estate 
Non-owner occupied commercial real 
estate 
Real estate construction 
Agricultural and agricultural real estate 

Residential real estate 
Consumer 
Less: allowance for credit losses 
Net loans 
Total earning assets 
Nonearning Assets 
Total Assets 
Interest Bearing Liabilities(4)
Savings 
Time deposits 
Short-term borrowings 
Other borrowings 
Total interest bearing liabilities 
Noninterest Bearing Liabilities(4)
Noninterest bearing deposits 
Accrued interest and other liabilities 
Total noninterest bearing liabilities 
Stockholders' Equity 
Total Liabilities and Equity 

Net interest income, fully tax-
equivalent (non-GAAP)(1)
Net interest spread(1)
Net interest income, fully tax-
equivalent (non-GAAP) to total 
earning assets 

$  3,901,202 
424,199 
  4,325,401 

$  98,263 
15,802 
  114,065 

 2.52  % $  2,522,365 
313,197 
 3.73 
  2,835,562 
 2.64 

$  73,147 
12,491 
85,638 

 2.90  % $  1,999,321 
439,894 
 3.99 
  2,439,215 
 2.95 

$  54,131 
17,873 
72,004 

 2.71  %
 4.06 
 2.95 

225,024 
107 

924 
— 

 0.41 
 — 

313,373 
138 

6,695 
4 

 2.14 
 2.90 

197,562 
430 

3,698 
— 

 1.87 
 — 

  2,437,183 
779,183 

  118,513 
25,285 

 4.86 
 3.25 

  2,445,552 
— 

  127,796 
— 

 5.23 
 — 

  2,169,841 
— 

  123,634 
— 

 5.70 
 — 

  1,480,109 

72,215 

 4.88 

  1,337,910 

74,853 

 5.59 

  1,222,651 

61,289 

 5.01 

  1,589,932 

  1,007,086 

538,646 

793,821 
410,013 
(104,892) 
  8,931,081 
  13,481,613 
  1,300,992 
$ 14,782,605 

$  6,718,413 
  1,088,185 
155,467 
382,733 
  8,344,798 

  4,554,479 
169,450 
  4,723,929 
  1,713,878 
$ 14,782,605 

78,178 

 4.92 

  1,173,233 

73,067 

 6.23 

  1,097,350 

46,785 

 4.65 

25,713 

 4.77 

947,933 

563,944 

52,668 

 5.56 

29,625 

 5.25 

38,210 
22,190 
— 
  427,089 
  542,078 

 4.81 
 5.41 
 — 
 4.78 
 4.02  %

862,663 
429,856 
(64,224) 
  7,696,867 
  10,845,940 
  1,175,977 
$ 12,021,917 

42,876 
26,036 
— 
  426,921 
  519,258 

 4.97 
 6.06 
 — 
 5.55 
 4.79  %

731,870 

563,277 

888,760 
466,490 
(59,340) 
  7,080,899 
  9,718,106 
  1,054,191 
$ 10,772,297 

62,311 

 5.68 

38,271 

 5.23 

28,427 

 5.05 

44,351 
38,063 
— 
  396,346 
  472,048 

 4.99 
 8.16 
 — 
 5.60 
 4.86  %

$  16,560 
13,727 
610 
13,986 
44,883 

 0.25  % $  5,530,503 
  1,115,785 
 1.26 
126,337 
 0.39 
275,982 
 3.65 
  7,048,607 
 0.54  %

$  47,069 
16,665 
1,748 
15,118 
80,600 

 0.85  % $  4,779,977 
  1,058,769 
 1.49 
142,295 
 1.38 
272,545 
 5.48 
  6,253,586 
 1.14  %

$  25,123 
10,544 
1,696 
14,503 
51,866 

 0.53  %
 1.00 
 1.19 
 5.32 
 0.83  %

  3,384,341 
115,573 
  3,499,914 
  1,473,396 
$ 12,021,917 

  3,265,532 
75,224 
  3,340,756 
  1,177,955 
$ 10,772,297 

$ 497,195 

$ 438,658 

$ 420,182 

 3.48 %

 3.69 %

 3.65 %

 4.04 %

 4.03 %

 4.32 %

(1) Computed on a tax-equivalent basis using an effective tax rate of 21%. 
(2) Nonaccrual loans and loans held for sale are included in the average loans outstanding. 

(3) In conjunction with the adoption of ASU 2016-13, Heartland reclassified loan balances to more closely align with FDIC codes. All prior period balances 
have been adjusted. 
(4) Includes deposits held for sale. 

The following table presents the dollar amount of changes in interest income and interest expense for the major components of 
interest  earning  assets  and  interest  bearing  liabilities,  in  thousands.  It  quantifies  the  changes  in  interest  income  and  interest 
expense related to changes in the average outstanding balances (volume) and those changes caused by fluctuating interest rates. 

52 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
For each category of interest earning assets and interest bearing liabilities, information is provided on changes attributable to (i) 
changes in volume, calculated by multiplying the difference between the average balance for the current period and the average 
balance for the prior period by the rate for the prior period, and (ii) changes in rate, calculated by multiplying the difference 
between  the  rate  for  the  current  period  and  the  rate  for  the  prior  period  by  the  average  balance  for  the  prior  period.  The 
unallocated change has been allocated pro rata to volume and rate variances. 

For the Years Ended December 31, 

2020 Compared to 2019
Change Due to 
Rate 

Net 

Volume 

2019 Compared to 2018
Change Due to 
Rate 

Net 

Volume 

Earning Assets/Interest Income 
Investment securities: 

Taxable 
Nontaxable

(1) 

(1)(2) 

Interest bearing deposits 
Federal funds sold 
Loans
Total earning assets 
Liabilities/Interest Expense 
Interest bearing deposits

(3):

Savings 
Time deposits 

Short-term borrowings 
Other borrowings 
Total interest bearing liabilities 
Net interest income 

4,181 
(1,493)   
(1)   

$  35,749  $ (10,633)  $  25,116  $  14,953  $  4,063  $  19,016 
(5,382) 
2,997 
4 
(3,620)    30,575 
  47,210 

(870)   
(4,278)   
(3)   
  (63,215)   
168 
  (78,999)    22,820 

(5,059)   
2,415 
— 
  34,195 
  46,504 

3,311 
(5,771)   
(4)   

(323)   
582 
4 

  63,383 
  101,819 

706 

8,443 
(403)   
333 

  (38,952)    (30,509)   
(2,938)   
(1,138)   

(2,535)   
(1,471)   

4,439 
595 
(203)   

  17,507 
5,526 
255 

  21,946 
6,121 
52 

(5,933)   

615 
4,801 
  13,174 
  28,734 
$  88,645  $ (30,108)  $  58,537  $  41,488  $ (23,012)  $  18,476 

(1,132)   
  (48,891)    (35,717)   

430 
  23,718 

185 
5,016 

(1) Computed on a tax-equivalent basis using an effective tax rate of 21%. 
(2) Nonaccrual loans and loans held for sale are included in average loans outstanding. 
(3) Includes deposits held for sale. 

PROVISION FOR CREDIT LOSSES 

A provision for credit losses is charged to expense to provide, in Heartland management’s opinion, an appropriate allowance for 
credit losses. The following table shows the components of Heartland's provision for credit losses for the years ended December 
31, 2020, 2019 and 2018, in thousands: 

For the Years Ended December 31, 

2020 

2019 

2018 

Provision for credit losses-loans 

Provision for credit losses-unfunded commitments

(1) 

Provision for credit losses-held to maturity securities

(2) 

Total provision expense 

$ 

$ 

65,745  $ 

16,657  $ 

24,013 

1,428 

(107)   

— 

— 

— 

— 

67,066  $ 

16,657  $ 

24,013 

(1)  Prior  to  the  adoption  of  ASU  2016-13,  the  provision  for  unfunded  commitments  was  immaterial  and  therefore,  prior 
periods are not presented. 
(2) Prior to the adoption of ASU 2016-13, there was no requirement to record provision for credit losses for held to maturity 
securities. 

The provision for credit losses was $67.1 million during 2020 compared to $16.7 million during 2019 and $24.0 million during 
2018.  Loans  covered  by  the  allowance  totaled  $10.02  billion  as  of  December  31,  2020,  compared  to  $6.57  billion  as  of 
December 31, 2019, and $5.73 billion as of December 31, 2018. 

Provision expense for credit losses for loans increased $49.1 million during 2020 to $65.7 million compared to $16.7 million 
for the year ended December 31, 2019. The increase in 2020 was primarily attributable to a deteriorated economic outlook due 

53 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
to the COVID-19 pandemic. The following items contributed to the remainder of the increase during 2020: 

• 

Provision  expense   of  $11.6  million  was  recorded  for  one   owner-occupied  commercial   real   estate   fracking  sand 
company that was individually assessed for allowance for credit losses. 
Provision expense of $5.9 million was recorded for one commercial and industrial loan that was fully charged off. 

• 
•  Heartland recorded $9.6 million of provision expense for non-PCD loans acquired in the fourth quarter. 

Provision expense  decreased $7.4 million or 31% during 2019 primarily due  to the  reduction of net  charge  offs. Net  charge-offs 
totaled $8.2 million in 2019 compared to $17.7 million in 2018, which was a  reduction of $9.5 million or 54%. In 2018, two 
impaired  commercial   loans  from   acquired  portfolios  totaling  $5.8  million  required  provision  expense   of  $4.0  million. 
Additionally, provision expense  was positively impacted by the  sale  of the  Citizens' Finance  loan portfolios in 2019. In 2019, a  
provision benefit  of $631,000 was recorded at  Citizens Finance  Parent  Co. compared to provision expense  of $2.2 million in 
2018. 

At  December 31, 2020, the  allowance  for credit  losses for loans was 1.31% of total  loans and 149.37% of nonperforming loans 
compared to 0.84% of loans and 87.28% of nonperforming loans at  December 31, 2019, and 0.84% of loans and 85.27% of 
nonperforming loans at December 31, 2018. 

Given the  size  of Heartland's loan portfolio, the  level  of organic  loan growth, changes in credit  quality and the  variability that  
can occur in the  factors, such as economic  conditions, considered when determining the  appropriateness of the  allowance  for 
credit  losses, Heartland's provision for credit  losses will  vary from  year to year. For additional  details on the  specific  factors 
considered  in  establishing  the   allowance   for  credit   losses,  refer  to  the   discussion  under  the   captions  "Critical   Accounting 
Policies," "Provision for Credit  Losses" and "Allowance  for Credit  Losses" in Item  7 of this Annual  Report  on Form  10-K, and 
the   information  in  Note   1,  "Basis  of  Presentation,"  and  Note   6,  "Allowance   for  Credit   Losses"  to  the   consolidated  financial  
statements contained herein. 

Heartland believes the  allowance  for credit  losses as of December 31, 2020, was at  a  level  commensurate  with the  overall  risk 
exposure   of  the   loan  portfolio.  However,  if  current   economic   conditions  resulting  from   COVID-19  continue   or  further 
deteriorate,  certain  borrowers  may  experience   difficulty  and  the   level   of  nonperforming  loans,  charge-offs  and  delinquencies 
could rise  and require  further increases in the  provision for credit  losses. Due  to the  uncertainty of future  economic  conditions 
resulting from the COVID-19 pandemic, the provision for credit losses could remain elevated. 

NONINTEREST INCOME 

The table below summarizes Heartland's noninterest income for the years indicated, in thousands: 

Service charges and fees 
Loan servicing income 
Trust fees 
Brokerage and insurance commissions 
Securities gains, net 
Unrealized gain on equity securities, net 
Net gains on sale of loans held for sale 
Valuation allowance on servicing rights 
Income on bank owned life insurance 
Other noninterest income 

Total noninterest income 

$ 

2020 

For the Years Ended December 31, 
2019 
52,157  $ 
4,843 
19,399 
3,786 
7,659 
525 
15,555 
(911) 
3,785 
9,410 

2018 
48,706 
7,292 
18,393 
4,513 
1,085 
212 
21,450 
(46) 
2,793 
4,762 
$  120,291  $  116,208  $  109,160 

47,467  $ 
2,977 
20,862 
2,756 
7,793 
640 
28,515 
(1,778) 
3,554 
7,505 

% Change 
2020/2019  2019/2018 
7 % 

(9) % 
(39) 
8 
(27) 
2 
22 
83 
(95) 
(6) 
(20) 

4 % 

(34) 
5 
(16) 
606 
148 
(27) 
(1,880) 
36 
98 
6 % 

Noninterest income was $120.3 million in 2020 compared to $116.2 million in 2019, an increase of $4.1 million or 4%. This 
increase is the result of higher net gains on sale of loans held for sale, which was partially offset by reduced service charges and 
fees,  loan  servicing  income and  other  noninterest income.  During  2019,  noninterest income was  $116.2  million  compared  to 
$109.2  million  in  2018,  an  increase  of  $7.0  million  or  6%.  This  increase  is  the  result  of  higher  service  charges  and  fees, 
securities gains, net and other noninterest income, the effect of which was partially offset by reduced loan servicing income and 
net gains on sale of loans held for sale. 

54 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Service Charges and Fees 

The following table summarizes the changes in service charges and fees for the years ended indicated, in thousands: 

Service charges and fees on deposit accounts 
Overdraft fees 
Customer service fees 
Credit card fee income 
Debit card income 
  Total service charges and fees 

For the Years Ended December 31, 
2018 
2019 
2020 

$ 

14,441  $ 

12,790  $ 

9,166 

177 

16,026 

7,657 

11,543 

331 

15,594 

11,899 

$ 

47,467  $ 

52,157  $ 

11,291 

10,796 

330 

11,893 

14,396 

48,706 

% Change 
2020/2019  2019/2018 
 13 % 
 7 

 13 % 
 (21) 

 (47) 

 3 

 (36) 
 (9) % 

 — 

 31 

 (17) 

 7 % 

Total service charges and fees were $47.5 million in 2020, which was a decrease of $4.7 million or 9% from $52.2 million in 
2019. The reduction was primarily attributable to lower debit card income and overdraft fees, the effects of which were partially 
offset by increased service charges and fees on deposit accounts. Total service charges and fees in 2019 were $52.2 million, 
which was an increase of $3.5 million or 7% from $48.7 million in 2018. 

Service  charges  and  fees  on  deposit  accounts  totaled  $14.4  million  during  2020  compared  to  $12.8  million  during  2019  and 
$11.3 million during 2018. The increases in service charges and fees on deposit accounts are primarily attributable to a larger 
customer base. 

Overdraft fees totaled $9.2 million during 2020, $11.5 million during 2019 and $10.8 million during 2018.  The decrease in 
overdraft fees for 2020 was primarily attributable to reduced customer activity due to the COVID-19 pandemic. The increase in 
overdraft fees for 2019 were primarily attributable to a larger customer base. 

Credit card fee income totaled $16.0 million during 2020 compared to $15.6 million during 2019 and $11.9 million in 2018. 
These increases resulted primarily from efforts to increase the level of commercial credit card services provided at the Banks, 
including  recently  acquired  Banks.  Heartland  has  focused  on  expanding  its  card  payment  solution  for  businesses.  As  an 
example, Heartland introduced an expense management service that provides business customers the ability to more efficiently 
manage their card-based spending. 

Interchange revenue from activity on bank debit cards, along with surcharges on ATM activity, resulted in debit card income of 
$7.7  million  during  2020,  $11.9  million  during  2019  and  $14.4  million  during  2018.  The  decrease  in  2020  was  primarily 
attributable to reduced volume due to the COVID-19 pandemic and the impact of the Durbin Amendment, which restricts the 
interchange  fees  to  those  which  are  "reasonable  and  proportionate"  for  certain  debit  card  issuers  and  limits  the  ability  of 
networks and issuers to restrict debit card transaction routing. The Durbin Amendment, which was effective for Heartland on 
July  1,  2019,  also  negatively  impacted  the  interchange  revenue  recorded  during  the  second  half  of  2019,  resulting  in  the 
decrease in debit card income in 2019 compared to 2018. 

Loan Servicing Income 

The following tables show the changes in loan servicing income for the years indicated, in thousands: 

For the Years Ended December 31, 
2019 

2018 

2020 

Commercial and agricultural loan servicing fees

(1) 

$ 

3,287  $ 

3,110  $ 

3,229 

Residential mortgage servicing fees
Mortgage servicing rights amortization 
   Total loan servicing income 

(2) 

1,726 

4,901 

9,931 

(2,036)   

(3,168)   

(5,868) 

$ 

2,977  $ 

4,843  $ 

7,292 

% Change 
2020/2019  2019/2018 
 (4) % 
 (51) 

 6 % 

 (65) 

 (36) 
 (39) % 

 (46) 
 (34) % 

(1)  Includes  servicing  fees  for  commercial,  commercial  real  estate,  agricultural  and  agricultural  real  estate  loans  and 
amortization of capitalized commercial servicing rights. 
(2) Heartland's mortgage servicing portfolio totaled $743.3 million, $616.7 million and $4.10 billion as of December 31, 2020, 
2019 and 2018, respectively. 

55 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Loan servicing income includes the fees collected for the servicing of commercial, agricultural, and mortgage loans, which are 
dependent upon the aggregate outstanding balance of these loans, rather than quarterly production and sale of these loans. Loan 
servicing income totaled $3.0 million for 2020 compared to $4.8 million for 2019 and $7.3 million for 2018. 

Loan servicing income related to the servicing of commercial and agricultural loans totaled $3.3 million during 2020 compared 
to $3.1 million during 2019 and $3.2 million during 2018. 

Fees collected for the servicing of mortgage loans, primarily for GSEs, were $1.7 million during 2020 compared to $4.9 million 
during 2019 and $9.9 million during 2018. Included in and offsetting loan servicing income is the amortization of capitalized 
servicing rights, which was $2.0 million during 2020 compared to $3.2 million during 2019 and $5.9 million during 2018. The 
decreases in mortgage loan servicing income and the amortization of servicing rights in 2020 and 2019 were primarily due to 
the sale of Dubuque Bank and Trust Company's mortgage servicing portfolio on April 30, 2019. 

The  portfolio  of  mortgage  loans  serviced  by  Heartland,  primarily  for  GSEs,  totaled  $743.3  million  at  December  31,  2020, 
compared  to  $616.7  million  at  December  31,  2019,  and  $4.10  billion  at  December  31,  2018.  The  decrease  in  the  mortgage 
servicing portfolio in 2020 and 2019 was primarily attributable to the sale of the mortgage servicing portfolio of Dubuque Bank 
and  Trust  Company  previously  discussed.  Note  8,  "Goodwill,  Core  Deposit  Intangibles  and  Other  Intangible  Assets,"  to  the 
consolidated financial statements contains a discussion of our servicing rights. 

Net Gains on Sale of Loans Held for Sale 
Net gains on sale of loans held for sale totaled $28.5 million during 2020 compared to $15.6 million during 2019 and $21.5 
million during 2018. These gains result primarily from the gain or loss on sales of mortgage loans into the secondary market, 
related fees and fair value marks on the associated derivatives. The increase during 2020 was primarily due to an increase in 
residential  mortgage  loan  refinancing  activity  in  response  to  recent  declines  in  mortgage  interest  rates.  Due  to  the  closure  of 
Heartland's legacy mortgage lending business in early 2019, net gains on sales of residential mortgage loans primarily reflected 
First Bank & Trust mortgage production in 2020 and 2019. 

Other Noninterest Income 
Other noninterest income was $7.5 million during 2020 compared to $9.4 million during 2019 and $4.8 million during 2018, 
which was a decrease of $1.9 million or 20% during 2020 and an increase of $4.6 million or 98% during 2019. Commercial 
swap fee income decreased $1.3 million or 55% to $1.1 million during 2020 compared to an increase of $1.4 million or 142% 
to $2.4 million for 2019. The increase in 2019 included $768,000 of swap fee income related to one large commercial loan at 
Dubuque  Bank  and  Trust  Company.  Also  included  in  other  noninterest  income  for  2020  was  $854,000  of  death  benefits  on 
bank owned life insurance compared to $1.3 million in 2019.  Additionally in 2019, Heartland recorded $266,000 of noninterest 
income for a recovery on an acquired loan that was charged off prior to acquisition and $375,000 of other noninterest income 
for the gain on extinguishment of debt. There were no similar items recorded in 2020. 

NONINTEREST EXPENSES 

The following table summarizes Heartland's noninterest expenses for the years indicated, in thousands: 

Salaries and employee benefits 
Occupancy 
Furniture and equipment 
Professional fees 
Advertising 
Core deposit intangibles and customer relationship 
intangibles amortization 
Other real estate and loan collection expenses 
(Gain)/loss on sales/valuations of assets, net 
Acquisition, integration and restructuring costs 

Partnership investment in tax credit projects 
Other noninterest expenses 

Total noninterest expenses 

For the Years Ended December 31, 
2019 
$  202,668  $  200,341  $  195,362 

2018 

2020 

26,554 

12,514 

54,068 

5,235 

25,429 

12,013 

47,697 

9,825 

10,670 

11,972 

1,340 
5,101 

5,381 

3,801 

1,035 
(19,422)   

6,580 

8,030 

25,328 

11,927 

41,414 

9,516 

9,355 

3,038 
1,845 

7,564 

4,233 

43,631 

44,306 
$  370,963  $  349,161  $  353,888 

45,661 

% Change 
2020/2019  2019/2018 
 3 % 
 — 

 1 % 
 4 

 4 

 13 

 (47) 

 (11) 

 29 
 126 

 (18) 

 (53) 

 (4) 
 6 % 

 1 

 15 

 3 

 28 

 (66) 
 (1,153) 

 (13) 

 90 

 3 
 (1) % 

56 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Noninterest expenses totaled $371.0 million in 2020 compared to $349.2 million in 2019, a $21.8 million or 6% increase, with 
the most significant increases in professional fees and losses on sales/valuations of assets, net, which were partially offset by 
decreases  in  advertising,  acquisition,  integration  and  restructuring  costs  and  partnership  investment  in  tax  credit  projects. 
Noninterest expenses totaled $349.2 million in 2019 compared to $353.9 million in 2018, a $4.7 million or 1% decrease, with 
the  most  significant  increases  in  professional  fees  and  core  deposit  intangibles  and  customer  relationship  intangibles 
amortization, which were offset by net gains on sales/valuations of assets. 

Salaries and Employee Benefits 
The largest component of noninterest expense, salaries and employee benefits, increased $2.3 million or 1% to $202.7 million 
in 2020 and $5.0 million or 3% to $200.3 million in 2019. Full-time equivalent employees totaled 2,013 on December 31, 2020, 
compared to 1,908 on December 31, 2019, and 2,045 on December 31, 2018. The increase in full-time equivalent employees as 
of December 31, 2020 was primarily due to the acquisitions completed in the fourth quarter of 2020. The reduction in full-time 
equivalent employees in 2019 was primarily attributable to the closure of Heartland's legacy mortgage operations, the sale of 
the Citizen's Finance loan portfolios and the efficiency opportunities realized from Operation Customer Compass. 

Professional Fees 
Professional fees increased $6.4 million or 13% to $54.1 million during 2020 and $6.3 million or 15% to $47.7 million during 
2019. Included in professional fees for 2020 was $5.7 million of FDIC insurance assessments compared to $860,000 in 2019. 
The increase for 2020 was due to the expiration of small bank credits, which were applied to FDIC assessments for the year 
ended December 31, 2019. Professional fees recorded in 2019 related to Heartland's strategic initiatives totaled $4.7 million. 
The  remainder  of  the  increases  for  2019  were  primarily  attributable  to  the  services  provided  to  Heartland  by  third-party 
advisors,  including  services  performed  related  to  mergers  and  acquisitions,  model  validation  expenses  and  advisory  services 
associated with the increased level of regulation resulting from Heartland having assets over $10 billion. 

Advertising 
Advertising expense decreased $4.6 million or 47% to $5.2 million during 2020 and increased $309,000 or 3% to $9.8 million 
during  2019.  The  decrease  for  the  year  ended  December  31,  2020  was  primarily  attributable  to  a  reduction  of  in-person 
customer events and an overall managed reduction in marketing spend in response to operational environment changes caused 
by the COVID-19 pandemic. 

Core Deposit Intangibles and Customer Relationship Intangibles Amortization 
Core  deposit  intangibles  and  customer  relationship  intangibles  amortization  totaled  $10.7  million  during  2020  compared  to  
$12.0  million  during  2019  and  $9.4  million  in  2018,  which  was  a  decrease  of  $1.3  million  or  11%  and  an  increase  of  $2.6 
million or 28%. Included in core deposit intangibles and customer relationship intangibles amortization in 2019 were write-offs 
totaling  $682,000  related  to  the  branch  sales  at  Illinois  Bank  &  Trust,  Citywide  Banks  and  Wisconsin  Bank  &  Trust.  No 
comparable transactions were recorded in 2020. The remainder of the changes for the years ended December 31, 2020 and 2019 
were attributable to recent acquisitions. 

Net Gains/Losses on Sales/Valuations of Assets 
Net losses on sales/valuations of assets totaled $5.1 million during 2020 compared to gains of $19.4 million during 2019 and 
losses of $1.8 million during 2018. During the second half of 2020, Heartland recorded $3.5 million of fixed asset write-downs 
related to eight branch consolidations. In 2019, Heartland recorded $24.5 million of gains associated with the branch sales and 
the sale of the mortgage servicing rights portfolio previously discussed. Excluding these sales, net losses of $5.1 million were 
recorded in 2019, of which $4.6 million related to write-downs and disposals of fixed assets related to closed branch locations. 

Acquisition, Integration and Restructuring Costs 
Acquisition,  integration  and  restructuring  costs  totaled  $5.4  million,  $6.6  million  and  $7.6  million  in  2020,  2019  and  2018, 
respectively. In 2020, the acquisition, integration and restructuring costs consisted primarily of professional fees and furniture 
and equipment expenses associated with the acquisitions completed in the fourth quarter. In 2019, the restructuring expenses 
consisted  of  severance  and  retention  payments  for  legacy  mortgage  and  Citizens'  Finance  Co.  employees,  software 
discontinuation fees and expected lease buyouts. 

Partnership Investment in Tax Credit Projects 
Partnership investment in tax credit projects totaled $3.8 million, $8.0 million and $4.2 million for the years ended December 
31,  2020,  2019  and  2018,  respectively.  The  expense  is  dependent  upon  the  number  of  tax  credit  projects  placed  in  service 
during the year. 

57 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Excluding the  items noted above, increases in all  other noninterest  expense  categories for the  years ended December 31, 2020, 
and 2019, were primarily attributable to recent acquisitions. 

EFFICIENCY RATIO 

One  of Heartland's top priorities has been to improve  its efficiency ratio, on a  fully tax-equivalent  basis (non-GAAP), with the  
goal   of  reducing  it   to  below  57%.  The   efficiency  ratio,  fully  tax-equivalent   (non-GAAP),  improved  during  2020  to  56.65% 
compared  to  62.50%  for  2019  and  62.59%  for  2018.  The   process  improvement   and  automation  opportunities  realized  from  
Operation Customer Compass contributed to the  lower efficiency ratio. Branch closures and consolidations also contributed to 
the  improved efficiency ratio, and management  continues to review branch locations for additional  optimization opportunities. 
Additionally,  systems  conversions  of  newly  acquired  entities  are   completed  as  soon  as  possible   after  the   closing  of  the  
transaction to optimize cost savings. 

See   "Selected  Financial   Data"  in  Item   6  of  this  Annual   Report   on  Form   10-K  for  a   description  of  the   calculation  of  the  
efficiency ratio on a fully tax-equivalent basis, which is a non-GAAP financial measure. 

INCOME TAXES 

Heartland's  effective   tax  rate   was  20.7%  for  2020  compared  to  19.0%  for  2019  and  19.4%  for  2018.  The   following  items 
impacted Heartland's 2020, 2019 and 2018 tax calculations: 

Solar energy tax credits of $2.3 million, $4.0 million and $2.9 million. 
Federal low-income housing tax credits of $780,000, $1.1 million and $1.2 million. 

• 
• 
•  Historic rehabilitation tax credits of $1.1 million, $1.8 million and $0. 
•  New markets tax credits of $300,000, $0 and $0. 
•  Tax-exempt interest income as a percentage of pre-tax income of 11.8%, 10.1% and 16.1%. 
•  The tax-equivalent adjustment for this tax-exempt interest income was $5.5 million, $4.9 million and $6.2 million. 
•  Tax benefits of $617,000, $1.9 million and $0 related to the release of valuation allowances on deferred tax assets. 

FINANCIAL CONDITION 

Heartland's  total   assets  were   $17.91  billion  at   December  31,  2020,  an  increase   of  $4.70  billion  or  36%  since   December  31, 
2019.  Included  in  this  increase,  at   fair  value,  were   $1.97  billion  of  assets  acquired  in  the   AimBank  transaction  and  $419.7 
million of assets acquired in the  Johnson Bank branch transaction. Heartland's total  assets were  $13.21 billion at  December 31, 
2019, an increase  of $1.80 billion or 16% compared to $11.41 billion at  December 31, 2018. Included in this increase, at  fair 
value, were  $766.2 million of assets acquired in the  Blue  Valley Ban Corp. transaction and $495.7 million of assets acquired in 
the Rockford Bank and Trust Company transaction. 

LENDING ACTIVITIES 

Heartland has certain lending policies and procedures in place  that  are  designed to provide  for an acceptable  level  of credit  risk. 
The  board of directors reviews and approves these  policies and procedures on a  regular basis. A reporting system  supplements 
the   review  process  by  providing  management   and  the   board  with  frequent   reports  related  to  loan  production,  loan  quality, 
concentrations of credit, loan delinquencies and nonperforming loans and potential problem loans. 

In conjunction with the  adoption of ASU 2016-13, Heartland reclassified loan balances to more  closely align with FDIC  codes. 
All prior periods shown in this Annual Report on Form 10-K have been adjusted. 

Heartland  originates  commercial   and  industrial   loans  and  owner  occupied  commercial   real   estate   loans  for  a   wide   variety  of 
business purposes, including lines of credit  for working capital  and operational  purposes and term  loans for the  acquisition of 
equipment   and  real   estate.  Although  most   loans  are   made   on  a   secured  basis,  loans  may  be   made   on  an  unsecured  basis  if 
warranted by the  overall  financial  condition of the  borrower. Terms of commercial  business loans generally range  from  one  to 
five   years.  Commercial   loans  are   primarily  made   based  on  the   identified  cash  flow  of  the   borrower  and  secondarily  on  the  
underlying collateral  provided by the  borrower. The  risks in the  commercial  and industrial  portfolio include  the  unpredictability 
of  the   cash  flow  of  the   borrowers  and  the   variability  in  the   value   of  the   collateral   securing  the   loans.  Owner  occupied 
commercial real estate loans are dependent upon the cash flow of the borrowers and the collateral value of the real estate. 

58Heartland  originated  $1.20  billion  of  PPP  loans  during  2020,  and  Heartland  acquired  $53.1  million  of  PPP  loans  in  the 
AimBank transaction. At December 31, 2020, Heartland had $957.8 million of PPP loans outstanding, which was net of $19.3 
million  of  unamortized  deferred  fees.  Under  the  CARES  Act,  PPP  loans  are  100%  SBA  guaranteed,  and  borrowers  may  be 
eligible to have an amount up to the entire principal balance forgiven and paid by the SBA. PPP loans also carry a zero risk 
rating for regulatory capital purposes and the Federal Reserve has made available a liquidity facility to facilitate funding of PPP 
loans held by banks. Because these loans are 100% guaranteed by the SBA, there is no allowance recorded related to the PPP 
loans. 

Non-owner  occupied  commercial  real  estate  loans  provide  financing  for  various  non-owner  occupied  or  income  producing 
properties.  Real  estate  construction  loans  are  generally  short-term  or  interim  loans  that  provide  financing  for  acquiring  or 
developing  commercial  income  properties,  multi-family  projects  or  single-family  residential  homes.  The  collateral  that 
Heartland  requires  for  most  of  these  loans  is  based  upon  the  discounted  market  value  of  the  collateral.  Non-owner  occupied 
commercial real estate loans are typically dependent, in large part, on sufficient income from the properties securing the loans 
to  cover  the  operating  expenses  and  debt  service.  Real  estate  construction  loans  involve  additional  risks  because  funds  are 
advanced based upon estimates of costs and the estimated value of the completed project. Additionally, real estate construction 
loans have a greater risk of default in a weaker economy because the source of repayment is reliant on the successful and timely 
sale of the project. Personal guarantees are frequently required as a tertiary form of repayment. In addition, when underwriting 
loans for commercial real estate, careful consideration is given to the property's operating history, future operating projections, 
current and projected occupancy, location and physical condition. 

Agricultural and agricultural real estate loans, many of which are secured by crops, machinery and real estate, are provided to 
finance  capital  improvements  and  farm  operations  as  well  as  acquisitions  of  livestock  and  machinery.  Agricultural  and 
agricultural real estate loans present unique credit risks relating to adverse weather conditions, loss of livestock due to disease 
or  other  reasons,  declines  in  market  prices  for  agricultural  products  and  the  impact  of  government  regulations.  The  ultimate 
repayment  of  agricultural  and  agricultural  real  estate  loans  is  dependent  upon  the  profitable  operation  or  management  of  the 
agricultural  entity.  Loans  secured  by  farm  equipment,  livestock  or  crops  may  not  provide  an  adequate  source  of  repayment 
because  of  damage  or  depreciation.  In  underwriting  agricultural  and  agricultural  real  estate  loans,  lending  personnel  work 
closely  with  their  customers  to  review  budgets  and  cash  flow  projections  for  crop  production  for  the  ensuing  year.  These 
budgets  and  cash  flow  projections  are  monitored  closely  during  the  year  and  reviewed  with  the  customers  at  least  annually. 
Lending  personnel  work  closely  with  governmental  agencies,  including  the  U.S.  Small  Business  Administration  and  U.S. 
Department  of  Agriculture's  Rural  Development  Business  and  Industry  Program  Farm  Service  Agency,  to  help  agricultural 
customers  obtain  credit  enhancement  products,  such  as  loan  guarantees,  longer-term  funding  or  interest  assistance,  to  reduce 
risk. 

Residential real estate loans  are originated  for  the purchase or  refinancing  of  single family  residential  properties.  Residential 
real  estate  loans  are  dependent  upon  the  borrower's  ability  to  repay  the  loan  and  the  underlying  collateral  value.  During  the 
fourth quarter of 2018, Heartland entered into arrangements with third parties to offer residential real estate loans to customers 
in  many  of  its  markets.  In  addition,  the  acquisition  in  2018  of  First  Bank  &  Trust  in  Lubbock,  Texas,  included  its  wholly 
owned mortgage subsidiary, PrimeWest Mortgage Corporation, which was merged into First Bank & Trust in April 2020. First 
Bank & Trust provides mortgage loans to customers in Texas and has expanded to also serve the mortgage needs of customers 
in many of Heartland's markets. First Bank & Trust services the loans it sells into the secondary market. 

Consumer lending includes motor vehicle, home improvement, home equity and small personal credit lines. Consumer loans 
typically  have  shorter  terms,  lower  balances,  higher  yields  and  higher  risks  of  default  than  one-to-four-family  residential 
mortgage  loans.  Consumer  loan  collections  are  dependent  on  the  borrower's  continuing  financial  stability  and  are  therefore 
more  likely  to  be  affected  by  adverse  personal  circumstances.  Risk  is  reduced  through  underwriting  criteria,  which  include 
credit verification, appraisals, a review of the borrower's financial condition, and personal cash flows. A security interest, with 
title insurance when necessary, is taken in the underlying real estate. 

At December 31, 2020, $234.4 million or 57% of the consumer loan portfolio were in home equity lines of credit ("HELOCs") 
compared to $247.1 million or 56% at December 31, 2019. Under our policy guidelines for the underwriting of these lines of 
credit, the customer may generally receive advances of up to 80% of the value of the property. 

The Banks have not been active in the origination of subprime loans. Consistent with our community banking model, which 
includes meeting the legitimate credit needs within the communities served, the Banks may make loans to borrowers possessing 
subprime characteristics if there are mitigating factors present that reduce the potential default risk of the loan. 

59 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Heartland’s major source of income is interest on loans. The table below presents the composition of Heartland’s loan portfolio 
at the end of the years indicated, in thousands: 

2020 

2019 

2018 

2017 

2016 

Amount 

% 

Amount 

% 

Amount 

% 

Amount 

% 

Amount 

% 

As of December 31, 

Loans receivable held 
to maturity: 

Commercial and 
industrial 

Paycheck Protection
Program ("PPP") 

Owner occupied
commercial real estate 

Non-owner occupied
commercial real estate 

$  2,534,799 

 25.29 %  $  2,530,809 

 30.24 %  $ 2,134,840 

 28.81 %  $  1,797,146 

 28.12 %  $  1,439,919 

 26.90 % 

957,785 

 9.56 

— 

 — 

— 

 — 

— 

 — 

— 

 — 

  1,776,406 

 17.72 

  1,472,704 

 17.60 

  1,273,762 

 17.20 

  1,042,882 

 16.32 

861,206 

 16.09 

  1,921,481 

 19.17 

  1,495,877 

 17.88 

  1,269,056 

 17.13 

  1,190,374 

 18.62 

921,948 

 17.23 

Real estate construction 

863,220 

 8.61 

  1,027,081 

 12.27 

843,463 

 11.39 

641,471 

 10.04 

517,918 

 9.68 

714,526 

840,442 

414,392 

 7.13 

 8.39 

 4.13 

565,837 

832,277 

443,332 

 6.76 

 9.95 

 5.30 

580,810 

 7.84 

511,869 

 8.01 

490,589 

 9.17 

887,984 

 11.99 

791,551 

 12.38 

729,907 

 13.64 

417,782 

 5.64 

416,171 

 6.51 

390,232 

 7.29 

  10,023,051 

 100.00 % 

  8,367,917 

 100.00 % 

  7,407,697 

 100.00 % 

  6,391,464 

 100.00 % 

  5,351,719 

 100.00 % 

Agricultural and
agricultural real estate 

Residential real estate 

Consumer 

Total loans receivable 
held to maturity 

Allowance for credit 
losses 

Loans receivable, net 

$  9,891,445 

(131,606) 

(70,395) 

$  8,297,522 

(61,963) 

$ 7,345,734 

(55,686) 

$  6,335,778 

(54,324) 

$  5,297,395 

Loans held for sale totaled $57.9 million at December 31, 2020, and $26.7 million at December 31, 2019, which were primarily 
residential mortgage loans. Loans held for sale totaled $119.8 million at December 31, 2018, which included $96.0 million of 
loans to be sold in conjunction with the pending branch sales and Citizens' loan portfolios. 

The  table  below  sets  forth  the  remaining  maturities  of  loans  held  to  maturity  by  category  as  of  December  31,  2020,  in 
thousands. Maturities are based upon contractual dates. 

Over 1 Year 
Through 5 Years 
Fixed 
Rate 

Floating
Rate 

One Year 
or Less 

Over 5 Years 

Fixed 
Rate 

Floating
Rate 

Total 

Commercial and industrial 
PPP 
Owner occupied commercial real estate 
Non-owner occupied commercial real estate 
Real estate construction 
Agricultural and agricultural real estate 
Residential real estate 
Consumer 
Total 

$  889,000  $  625,782  $  327,848  $  476,893  $  215,276  $ 2,534,799 
957,785 
  1,776,406 

— 
  234,636 

— 
  504,433 

— 
  250,479 

957,128 
498,389 

657 
288,469 

277,241 
316,104 
278,683 
106,540 
50,160 
$ 2,206,854 

713,950 
229,650 
183,012 
145,057 
18,388 

  340,043 
  163,740 
70,453 
79,864 
84,649 
$ 3,371,356  $ 1,301,233 

  173,615 
49,446 
80,979 
  215,611 
15,603 

  416,632 
  104,280 
  101,399 
  293,370 
  245,592 
$ 1,262,626  $ 1,880,982 

  1,921,481 
863,220 
714,526 
840,442 
414,392 
$ 10,023,051 

Total loans 
Total loans held to maturity were $10.02 billion at December 31, 2020, compared to $8.37 billion at year-end 2019, an increase 
of $1.66 billion or 20%. This change includes $1.24 billion of total loans held to maturity acquired at fair value in the fourth 
quarter in the AimBank and Johnson Bank branch transactions, which included $53.1 million of PPP loans. Excluding the loans 
acquired  in  the  AimBank  and  Johnson  Bank  branch  transactions  and  legacy  PPP  loans  of  $904.7  million,  total  loans  held  to 
maturity organically decreased $487.3 million or 6% since December 31, 2019. 

Total loans held to maturity were $8.37 billion at December 31, 2019, compared to $7.41 billion at year-end 2018, an increase 
of $960.2 million or 13%. Excluding $32.1 million of loans that were reclassified as held for sale in conjunction with the branch 
sales and the Citizens transaction and $896.0 million of loans acquired from Blue Valley Ban Corp. and Rockford Bank and 
Trust Company in 2019, total loans held to maturity organically increased $96.3 million or 1% since year-end 2018. 

60 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The table below shows the changes in loan balances by loan category for the years indicated, in thousands: 

Commercial and industrial 

$  2,534,799  $  2,530,809  $  2,134,840 

 — % 

 19 % 

As of December 31, 

% Change 

2020 

2019 

2018 

2020/2019  2019/2018 

PPP 

957,785 

— 

— 

Owner occupied commercial real estate 

1,776,406 

1,472,704 

  1,273,762 

Non-owner occupied commercial real estate 

1,921,481 

1,495,877 

  1,269,056 

Real estate construction 

Agricultural and agricultural real estate 

Residential real estate 

Consumer 

Total 

863,220 

1,027,081 

714,526 

840,442 

414,392 

565,837 

832,277 

443,332 

843,463 

580,810 

887,984 

417,782 

$ 

10,023,051  $  8,367,917  $  7,407,697 

 20 % 

 13 % 

 100 

 21 

 28 

 (16) 

 26 

 1 

 (7) 

 — 

 16 

 18 

 22 

 (3) 

 (6) 

 6 

Commercial and industrial loans 
Commercial   and  industrial   loans,  which  totaled  $2.53  billion  at   December  31,  2020,  increased  $4.0  million  or  less  than  1% 
from   $2.53  billion  at   year-end  2019.  Commercial   and  industrial   loans  increased  $396.0  million  or  19%  to  $2.53  billion  at  
December  31,  2019  from   $2.13  billion  at   year-end  2018.  Changes  to  commercial   and  industrial   loans  for  the   years  ended 
December 31, 2020 and 2019 were: 

•  Excluding $186.8 million of loans acquired in the  AimBank and Johnson Bank branch transactions, loans organically 

decreased $182.8 million or 7% since December 31, 2019. 

•  Excluding $12.7 million of loans classified as held for sale  during the  first  quarter of 2019 and $296.0 million of loans 
acquired  in  the   Blue   Valley  Ban  Corp.  and  Rockford  Bank  and  Trust   Company  transactions,  loans  organically 
increased $112.7 million or 5% since year-end 2018. 

PPP loans 
At  December 31, 2020, Heartland had $957.8 million of PPP loans outstanding, which was net  of $19.3 million of unamortized 
deferred fees, and included $53.1 million of loans acquired in the  AimBank transaction. Under the  CARES Act, PPP loans are  
100% SBA guaranteed and borrowers may be  eligible  to have  an amount  up to the  entire  principal  balance  forgiven and paid by 
the  SBA. PPP loans also carry a  zero risk rating for regulatory capital  purposes, and the  Federal  Reserve  has made  available  a  
liquidity facility to facilitate funding of PPP loans held by banks. 

Owner occupied commercial real estate loans 
Owner  occupied  commercial   real   estate   loans  totaled  $1.78  billion  at   December  31,  2020,  which  was  an  increase   of  $303.7 
million or 21% from  $1.47 billion at  year-end 2019. Owner occupied commercial  real  estate  loans increased $198.9 million or 
16% to $1.47 billion at  December 31, 2019 from  $1.27 billion at  December 31, 2018. Changes to owner occupied real  estate  
loans for the years ended December 31, 2020 and 2019 were: 

•  Excluding $182.1 million of loans acquired in the  AimBank and Johnson Bank branch transactions, loans organically 

increased $121.6 million or 8% since December 31, 2019. 

•  Excluding  $593,000  of  loans  transferred  to  held  for  sale   in  the   first   quarter  of  2019  and  $159.3  million  of  loans 
acquired  in  the   Blue   Valley  Ban  Corp.  and  Rockford  Bank  and  Trust   Company  transactions,  loans  organically 
increased $40.2 million or 3% since year-end 2018. 

Non-owner occupied commercial real estate loans 
Non-owner occupied commercial  real  estate  loans totaled $1.92 billion at  December 31, 2020, which was an increase  of $425.6 
million or 28% from  $1.50 billion at  year-end 2019. Non-owner occupied commercial  real  estate  loans totaled $1.50 billion at  
December  31,  2019,  which  was  an  increase  of  $226.8  million  or  18%  from  $1.27  billion  at  year-end  2018.  Changes  to  non-
owner occupied commercial real estate loans for the years ended December 31, 2020 and 2019 were: 

•  Excluding $218.7 million of loans acquired in the  AimBank and Johnson Bank branch transactions, loans organically 

increased $206.9 million or 14% since December 31, 2019. 

•  Excluding $90,000 of loans transferred to held for sale  in the  first  quarter of 2019 and $232.3 million of loans acquired 
in the  Blue  Valley Ban Corp. and Rockford Bank and Trust  Company transactions, loans organically decreased $5.4 
million or less than 1% since year-end 2018. 

61 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Real estate construction loans 
Real  estate  construction loans totaled $863.2 million at  December 31, 2020, which was a  decrease  of $163.9 million or 16% 
from  $1.03 billion at  year-end 2019. Real  estate  construction loans totaled $1.03 billion at  December 31, 2019, which was an 
increase  of $183.6 million or 22% from  $843.5 million at  December 31, 2018. Changes to real  estate  construction loans for the  
years ended December 31, 2020 and 2019 were: 

•  Excluding $100.9 million of loans acquired in the  AimBank and Johnson Bank branch transactions, loans organically 

decreased $264.8 million or 26% since December 31, 2019. 

•  Excluding $520,000 of loans transferred to held for sale  in the  first  quarter of 2019 and $74.7 million of loans acquired 
in the  Blue  Valley Ban Corp. and Rockford Bank and Trust  Company transactions, loans organically increased $109.5 
million or 13% since year end 2018. 

The  organic  increases in owner-occupied and non-owner occupied commercial  real  estate  loans during 2020 were  primarily the  
result of real estate construction loans moving to permanent financing. 

Agricultural and agricultural real estate loans 
Agricultural  and agricultural  real  estate  loans totaled $714.5 million at  December 31, 2020, which was an increase  of $148.7 
million or 26% from  $565.8 million at  December 31, 2019. Agricultural  and agricultural  real  estate  loans totaled $565.8 million 
at  December 31, 2019, which was a  decrease  of $15.0 million or 3% from  $580.8 million at  December 31, 2018. Changes to 
agricultural and agricultural real estate loans for the years ended December 31, 2020 and 2019 were: 

•  Excluding $247.5 million of loans acquired in the  AimBank transaction, loans organically decreased $98.8 million or 

17% since December 31, 2019. 

•  Excluding  $6.6  million  of  loans  transferred  to  held  for  sale   in  the   first   quarter  of  2019  and  $3.2  million  of  loans 
acquired  in  the   Blue   Valley  Ban  Corp.  and  Rockford  Bank  and  Trust   Company  transactions,  loans  organically 
decreased $11.6 million or 2% since year-end 2018. 

The  organic  decreases in the  agricultural  and agricultural  real  estate  loans during 2020 and 2019 were  primarily attributable  to 
scheduled paydowns. 

Residential real estate loans 
Residential  real  estate  loans totaled $840.4 million at  December 31, 2020, which was an increase  of $8.2 million or 1% from  
$832.3 million at  December 31, 2019. Residential  real  estate  loans totaled $832.3 million at  December 31, 2019, which was a  
decrease  of $55.7 million or 6% from  $888.0 million at  year-end 2018. Changes to residential  real  estate  loans for the  years 
ended December 31, 2020 and 2019 were: 

•  Excluding $197.3 million of loans acquired in the  AimBank and Johnson Bank branch transactions, loans organically 

decreased $189.2 million or 23% since December 31, 2019. 

•  Excluding  $7.2  million  of  loans  transferred  to  held  for  sale   in  the   first   quarter  of  2019  and  $92.8  million  of  loans 
acquired  in  the   Blue   Valley  Ban  Corp.  and  Rockford  Bank  and  Trust   Company  transactions,  loans  organically 
decreased $141.3 million or 16% since year-end 2018. 

Consumer loans 
Consumer  loans  totaled  $414.4  million  at   December  31,  2020,  which  was  a   decrease   of  $28.9  million  or  7%  from   $443.3 
million at  December 31, 2019. Consumer loans totaled $443.3 million at  December 31, 2019, which was an increase  of $25.6 
million or 6% from  $417.8 million at  year-end 2018. Changes to consumer loans for the  years ended December 31, 2020 and 
2019 were: 

•  Excluding $51.4 million of loans acquired in the  AimBank and Johnson Bank branch transactions, loans organically 

decreased $80.3 million or 18% since December 31, 2019. 

•  Excluding  $4.4  million  of  loans  transferred  to  held  for  sale   in  the   first   quarter  of  2019  and  $37.7  million  of  loans 
acquired  in  the   Blue   Valley  Ban  Corp.  and  Rockford  Bank  and  Trust   Company  transactions,  loans  organically 
decreased $7.8 million or 2% since year-end 2018. 

The  organic  decreases in 2020 and 2019 in the  residential  real  estate  and consumer loans portfolios were  primarily the  result  of 
customers refinancing loans due to the recent decreases in residential mortgage interest rates. 

The  continued economic  disruption resulting from  the  COVID-19 pandemic  will  make  it  difficult  for some  customers to repay 
the   principal   and  interest   on  their  loans,  and  the   Banks  have   been  working  with  customers  to  modify  the   terms  of  certain 

62existing loans. The following table shows the total loans exposure as of December 31, 2020, to customer segment profiles that 
Heartland believes will be more heavily impact by COVID-19, dollars in thousands: 

Industry 

Total Exposure

(1) 

% of Total Gross Exposure

(1) 

Lodging 

Retail trade 

Retail properties 

Restaurants and bars 

Oil and gas 

Total 

$ 

$ 

539,434 

465,980 

422,794 

266,053 

122,256 

1,816,517 

 4.38  % 

 3.78 

 3.43 

 2.16 

 0.99 

 14.74 % 

(1) Total loans outstanding and unfunded commitments excluding PPP loans 

Although repayment risk exists on all loans, different factors influence repayment risk for each type of loan. The primary risks 
associated with commercial, commercial real estate and agricultural loans are the quality of the borrower’s management and the 
health  of  national  and  regional  economies.  Additionally,  repayment  of  commercial  real  estate,  real  estate  construction  and 
agricultural real estate loans may be influenced by fluctuating property values and concentrations of loans in a specific type of 
real  estate.  Repayment  on  loans  to  individuals,  including  those  secured  by  residential  real  estate,  are  dependent  on  the 
borrower’s continuing financial stability as well as the value of the collateral underlying these credits, and thus are more likely 
to  be  affected  by  adverse  personal  circumstances  and  deteriorating  economic  conditions.  These  risks  are  described  in  more 
detail in Item 1A. "Risk Factors" of this Annual Report on Form 10-K. We monitor loan concentrations and do not believe we 
have excessive concentrations in any specific industry. 

Our strategy with respect to the management of these types of risks, whether loan demand is weak or strong, is to encourage the 
Banks to follow tested and prudent loan policies and underwriting practices, which include: (i) making loans on a sound and 
collectible basis; (ii) verifying that primary and secondary sources of repayment are adequate in relation to the amount of the 
loan; (iii) administering loan policies through a board of directors; (iv) developing and maintaining adequate diversification of 
the  loan  portfolio  as  a  whole  and  of  the  loans  within  each  loan  category;  and  (v)  appropriately  documenting  each  loan  and 
augmenting government guaranteed lending programs and adequate insurance. 

We  regularly  monitor  and  continue  to  develop  systems  to  oversee  the  quality  of  our  loan  portfolio.  Under  our  internal  loan 
review program, loan review officers are responsible for reviewing existing loans, testing loan ratings assigned by loan officers, 
identifying potential problem loans and monitoring the adequacy of the allowance for credit losses at the Banks. An integral 
part of our loan review program is a loan rating system, under which a rating is assigned to each loan within the portfolio based 
on the borrower’s financial position, repayment ability, collateral position and repayment history. 

ALLOWANCE FOR CREDIT LOSSES 

On January 1, 2020, Heartland adopted ASU 2016-13, "Financial Instruments - Credit Losses (Topic 326)," which replaces the 
incurred loss methodology with a current expected credit loss ("CECL") methodology. Additionally, ASU 2016-13 required an 
allowance  for  unfunded  commitments  to  be  calculated  using  a  CECL  methodology.  Heartland's  CECL  methodology  is 
comprised of three parts: a quantitative calculation, a qualitative calculation, and an economic forecasting component. 

The  process  utilized  by  Heartland  to  determine  the  appropriateness  of  the  allowance  for  credit  losses  is  considered  a  critical 
accounting practice for Heartland and has been updated to be in accordance with CECL as of January 1, 2020. All prior periods 
are  presented  in  accordance  with  prior  GAAP.  The  allowance  for  credit  losses  represents  management's  estimate  of  lifetime 
losses in the existing loan portfolio. For additional details on the specific factors considered in determining the allowance for 
credit losses, refer to the critical accounting policies section of this Annual Report on Form 10-K for the year ended December 
31, 2020 and Note 1, "Basis of Presentation," of the consolidated financial statements included in this Annual Report on Form 
10-K. 

63 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Total Allowance for Lending Related Credit Losses 

The following table shows, in thousands, the components of Heartland's total allowance for lending related credit losses, which 
includes the allowance for credit losses for loans and the allowance for unfunded commitments, as of the dates indicated: 

Quantitative 
Qualitative 
Economic forecast 
Total 

December 31, 2020 
% of 
Allowance 

Amount 

January 1, 2020(1)
% of 
Allowance 

Amount 

December 31, 2019(2)
% of 
Allowance 

Amount 

$ 

102,398 

29,101 

15,387 

$ 

146,886 

 69.71 %  $ 
 19.81 

 10.48 
 100.00 %  $ 

82,829 

11,468 

2,021 

96,318 

 85.99 %  $ 
 11.91 

 2.10 

41,694 

28,701 

— 

 100.00 %  $ 

70,395 

 59.23 % 
 40.77 

 — 
 100.00 % 

o show the 

impact 

of the 

adoption of ASU 2016-13 on the 

components of the 

allowance for 

d  commitments  was  immaterial 

prior  to  the 

adoption  of  ASU  2016-13  and  therefore 

 not 

(1) January 1, 2020 is included t
lending related credit losses. 
(2)  The 
included in prior periods. 

allowance  for  unfunde

Heartland's  quantitative  allowance  totaled  $82.8  million  or  86%  of  the  total  allowance  for  lending  related  credit  losses  on 
January  1,  2020,  and  $41.7  million  or  59%  of  the  allowance  for  loan  losses  at  December  31,  2019.  The  increase  in  the 
quantitative component on January 1, 2020, was primarily attributable to the addition of $1.80 billion of previously acquired 
loans to the allowance calculation as required under CECL. 

The  quantitative  allowance  of  Heartland's  total  allowance  for  lending  related  credit  losses  increased  $19.6  million  to  $102.4 
million or 70% of the total allowance at December 31, 2020 compared to $82.8 million or 86% of the total allowance at January 
1,  2020.  The  quantitative  allowance  increased  $17.5  million  for  loans  acquired  in  the  AimBank  and  Johnson  Bank  branch 
transactions in the fourth quarter of 2020. 

Heartland's  qualitative  allowance  totaled  $11.5  million  or  12%  of  the  total  allowance  for  lending  related  credit  losses  on 
January 1, 2020, compared to $28.7 million or 41% of the allowance for credit losses at December 31, 2019, which was the 
result of the change in methodology to an expected loss model from an incurred loss model. 

The qualitative allowance component of Heartland’s total allowance for lending related credit losses increased to $29.1 million 
or 20% of the total allowance at December 31, 2020, compared to $11.5 million or 12% on January 1, 2020. As described in 
Note  1,  "Basis  of  Presentation,"  of  the  consolidated  financial  statements  included  in  this  Annual  Report  on  Form  10-K,  in 
determining the appropriate level of this qualitative component, management assesses several risk factors including an overall 
assessment of "other external factors." At the end of the first quarter of 2020, in making its assessment, management increased 
the level of other external factors risk from the initial day 1 (January 1, 2020) assessment of moderate to high, which remained 
high  at  December  31,  2020.  This  level  reflects  the  uncertainty  of  both  the  economic  forecasting  and  quantitative  allowance 
component results given the high level of market and economic volatility that have existed due to the COVID-19 pandemic. 
While several of the qualitative factors increased, the change in the other external factors was the primary driver of the overall 
increase in the qualitative allowance for the year ended December 31, 2020. 

Economic forecasting was not required prior to January 1, 2020. Heartland has access to various third-party economic forecast 
scenarios provided by Moody's, which are updated quarterly in Heartland's methodology. Heartland’s initial January 1, 2020 
allowance calculation utilized a two-year reasonable and supportable forecast period which resulted in an economic forecasting 
allowance of $2.0 million or 2% of the total allowance for lending related credit losses. 

At December 31, 2020, Heartland utilized Moody's December 7, 2020, baseline forecast scenario, which was the most currently 
available forecast and included the potential impact of COVID-19. At March 31, 2020, due to the economic deterioration and 
uncertainty associated with COVID-19, the reasonable and supportable forecast period was reduced to one year. At year-end 
2020, Heartland continued to use a one year forecast period, which resulted in an allowance of $15.4 million or 10% of the total 
allowance for lending related credit losses at December 31, 2020. 

64 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Allowance for Credit Losses-Loans 

The table below presents the changes in the allowance for credit losses for loans for the years ended December 31, 2020 and 
2019, in thousands: 

Balance at beginning of period 

Impact of ASU 2016-13 adoption on January 1, 2020 

Adjusted balance January 1, 2020 

Allowance for purchased credit deteriorated loans 

Provision for credit losses 

Recoveries on loans previously charged off 

Charge-offs on loans 

Balance at end of period 

For the Year Ended December 31, 

2020 

2019 

$ 

70,395 

$ 

61,963 

12,071 

82,466 

12,313 

65,745 

3,804 

(32,722) 

$ 

131,606 

$ 

— 

61,963 

— 

16,657 

5,365 

(13,590) 

70,395 

Allowance for credit losses for loans as a percent of loans 

Allowance for credit losses for loans a percentage of non-performing loans 

 1.31 % 

 149.37 % 

 0.84 % 

 87.28 % 

The  allowance  for credit  losses for loans totaled $131.6 million and $70.4 million at  December 31, 2020, and December 31, 
2019, respectively. The  allowance  for credit  losses for loans at  December 31, 2020, was 1.31% of loans compared to 0.84% of 
loans at  December 31, 2019. The  following items impacted Heartland's allowance  for credit  losses for loans for the  year ended 
December 31, 2020: 

•  The allowance for credit losses for loans increased $12.1 million after the adoption of CECL on January 1, 2020. 
•  Provision expense  totaled $65.7 million, which included $9.6 million of provision expense  for loans acquired in the  

fourth quarter of 2020. 

•  Net  charge  offs totaled $28.9 million or 0.32% of average  loans outstanding, which included $13.9 million of charge  

offs related to two individually assessed loans with principal balances of $17.1 million. 

The  following items impacted Heartland's allowance  for credit  losses for loans, which was an incurred loss model, for the  year 
ended December 31, 2019: 

Provision expense totaled $16.7 million. 

• 
•  Net charge offs totaled $8.2 million or 0.11% of average loans outstanding. 

65 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The table below summarizes activity in the allowance for credit losses for loans for the years indicated, including amounts of 
loans  charged  off,  amounts  of  recoveries,  additions  to  the  allowance  charged  to  income  and  the  ratio  of  net  charge-offs  to 
average loans outstanding, in thousands: 

Balance at beginning of year 
Impact of ASU 2016-13 adoption on January 1, 2020 
Adjusted balance 
Allowance for purchased credit deteriorated loans 
Charge-offs:
  Commercial and industrial 

PPP 
Owner occupied commercial real estate 
Non-owner occupied commercial real estate 
Real estate construction 
Agricultural and agricultural real estate 
Residential real estate 

  Consumer 
    Total charge-offs 
Recoveries: 
Commercial and industrial 

PPP 
Owner occupied commercial real estate 
Non-owner occupied commercial real estate 
Real estate construction 
Agricultural and agricultural real estate 
Residential real estate 

Consumer 
    Total recoveries 
Net charge-offs(1)
Provision for credit losses 
Balance at end of year 
Net charge-offs to average loans 

2020 
$ 70,395 

  12,071 

As of December 31, 
2018 
$ 55,686 

2017 
$ 54,324 

2019 
$ 61,963 

2016 
$ 48,685 

— 

— 

— 

— 

  82,466 

  61,963 

  55,686 

  54,324 

  48,685 

  12,313 

— 

— 

— 

— 

  14,974 

7,129 

  10,119 

7,081 

1,532 

— 

  13,671 

45 

105 

1,201 

515 

2,211 

— 

119 

21 

156 

2,633 

458 

— 

176 

19 

285 

153 

488 

3,074 

  10,045 

— 

368 

195 

150 

1,986 

1,029 

7,062 

— 

981 

629 

1,059 

— 

515 

6,678 

  32,722 

  13,590 

  21,285 

  17,871 

  11,394 

1,277 

2,462 

— 

205 

30 

220 

971 

108 

993 

3,804 

  28,918 

— 

178 

201 

255 

529 

139 

1,601 

5,365 

8,225 

797 

— 

90 

261 

723 

— 

87 

692 

— 

531 

340 

207 

— 

492 

1,591 

3,549 

1,408 

3,670 

  17,736 

  14,201 

912 

— 

228 

221 

2,666 

32 

191 

1,089 

5,339 

6,055 

  65,745 

  16,657 

  24,013 

  15,563 

  11,694 

$ 131,606 

$ 70,395 

$ 61,963 

$ 55,686 

$ 54,324 

 0.32 % 

 0.11 % 

 0.25 % 

 0.24 % 

 0.11 % 

(1) Includes net charge-offs (recoveries) at Citizens Finance Parent Co. of $(631) for 2019, $6,397 for 2018, $4,673 for 2017 
and $4,280 for 2016. 

Net charge offs could be elevated in future periods if customers’ ability to repay loans continues to be adversely impacted by 
prolonged economic disruptions caused by the COVID-19 pandemic. 

66 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The table below shows our allocation of the allowance for credit losses for loans by types of loans, in thousands: 

As of December 31, 

2020 

2019 

2018 

2017 

2016 

Loan 
Category
to Gross 
Loans 

Amount  Receivable 

Amount 

Loan 
Category
to Gross 
Loans 
Receivable 

Loan 
Category
to Gross 
Loans 

Amount  Receivable 

Amount 

Loan 
Category
to Gross 
Loans 
Receivable 

Amount 

Loan 
Category
to Gross 
Loans 
Receivable 

Commercial and industrial 

$  38,818 

 25.29 % 

$  34,207 

 30.24 % 

$  29,958 

 28.81 % 

$  23,255 

 28.12 % 

$  21,281 

 26.90 % 

PPP 

— 

 9.56 

— 

 — 

— 

 — 

— 

 — 

— 

 — 

Real estate construction 

  20,080 

Owner occupied
commercial real estate 

Non-owner occupied
commercial real estate 

Agricultural and
agricultural real estate 

Residential real estate 

Consumer 

Total allowance for credit 
losses for loans 

  20,001 

 17.72 

7,921 

 17.60 

6,247 

 17.20 

5,401 

 16.32 

5,517 

 16.09 

  20,873 

7,129 

  11,935 

  12,770 

 19.17 

 8.61 

 7.13 

 8.39 

 4.13 

7,584 

8,677 

5,680 

1,504 

4,822 

 17.88 

 12.27 

 6.76 

 9.95 

 5.30 

7,182 

6,707 

4,916 

1,813 

5,140 

 17.13 

 11.39 

 7.84 

 11.99 

 5.64 

6,709 

4,607 

4,260 

2,310 

9,144 

 18.62 

 10.04 

 8.01 

 12.38 

 6.51 

7,579 

4,645 

3,028 

2,257 

9,017 

 17.23 

 9.68 

 9.17 

 13.64 

 7.29 

$ 131,606 

$  70,395 

$  61,963 

$  55,686 

$  53,324 

Management allocates the allowance for credit losses for loans by pools of risk within each loan portfolio. The allocation of the 
allowance  for  credit  losses  by  loan  portfolio  is  made  for  analytical  purposes  and  is  not  necessarily  indicative  of  the  trend  of 
future loan losses in any particular category. The total allowance for credit losses is available to absorb losses from any segment 
of the loan portfolio. 

Allowance for Unfunded Commitments 

The following table shows, in thousands, the changes in Heartland's allowance for unfunded commitments for the year ended 
December 31, 2020: 

For the Year Ended December 31, 2020 

Balance at beginning of year(1) 
Impact of ASU 2016-13 adoption on January 1, 2020 

Adjusted balance at January 1, 2020 

Provision for credit losses 

Balance at end of year 

$ 

$ 

248 

13,604 

13,852 

1,428 

15,280 

(1)  Prior  to  the  adoption  of  ASU  2016-13,  the  allowance  for  unfunded  commitments  was  immaterial,  and  therefore  prior 
periods have not been shown in this table. 

Heartland's allowance for unfunded commitments totaled $13.9 million after the adoption of CECL on January 1, 2020. Prior to 
January 1, 2020, the allowance for unfunded commitments was immaterial. Heartland recorded a benefit to provision for credit 
losses for unfunded commitments of $894,000 during 2020, and $2.3 million of provision for credit losses related to unfunded 
loan commitments related to the acquisitions completed in the fourth quarter of 2020. At December 31, 2020, the allowance for 
unfunded commitments was $15.3 million, and Heartland had $3.26 billion of unfunded loan commitments. 

CREDIT QUALITY AND NONPERFORMING ASSETS 

Heartland's internal rating system for the credit quality of its loans is a series of grades reflecting management's risk assessment, 
based on its analysis of the borrower's financial condition. The "pass" category consists of all loans that are not in the "nonpass" 
category  and  categorized  into  a  range  of  loan  grades  that  reflect  increasing,  though  still  acceptable,  risk.  Movement  of  risk 
through  the  various  grade  levels  in  the  pass  category  is  monitored  for  early  identification  of  credit  deterioration.  For  more 
information on this internal rating system, see Note 5, "Loans" of Heartland’s consolidated financial statements in this Annual 
Report on Form 10-K. 

Heartland's nonpass loans totaled $1.08 billion or 10.8% of total loans as of December 31, 2020 compared to $556.8 million or 
6.6%  of  total  loans  as  of  December  31,  2019.  The  increase  in  nonpass  loans  was  primarily  attributable  to  nonpass  loans 

67 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
acquired in the fourth quarter of 2020 and downgrades in the legacy portfolio due to the COVID-19 pandemic. As of December 
31, 2020, Heartland's nonpass loans consisted of approximately 56% watch loans and 44% substandard loans. The percent of 
nonpass loans on nonaccrual status as of December 31, 2020 was 8%. Included in Heartland's nonpass loans at December 31, 
2020 were $77.1 million of nonpass PPP loans as a result of risk ratings on related credits. Heartland's risk rating methodology 
assigns a risk rating to the whole lending relationship. Heartland has no allowance recorded related to the PPP loans because of 
the 100% SBA guarantee. 

As of December 31, 2019, Heartland's nonpass loans were comprised of approximately 60% watch loans and 40% substandard 
loans. The percent of nonpass loans on nonaccrual status as of December 31, 2019, was 14%. 

Delinquencies in each of the loan portfolios continue to be well-managed. Loans delinquent 30 to 89 days as a percent of total 
loans were 0.23% at December 31, 2020, compared to 0.33% at December 31, 2019, and 0.21% at December 31, 2018. 

The  table  below  presents  the  amounts  of  nonperforming  loans  and  other  nonperforming  assets  on  the  dates  indicated,  in 
thousands: 

Nonaccrual loans 
Loans contractually past due 90 days or more 
Total nonperforming loans 
Other real estate 
Other repossessed assets 
Total nonperforming assets 
Restructured loans(1) 
Nonperforming loans to total loans receivable 
Nonperforming assets to total loans receivable plus 
repossessed property 
Nonperforming assets to total assets 

2020 
$ 87,386 

720 

88,106 

6,624 

240 

As of December 31, 
2018 
$ 71,943 

2017 
$ 62,581 

2019 
$ 76,548 

4,105 

80,653 

6,914 

11 

726 

72,669 

6,153 

459 

830 

63,411 

10,777 

411 

2016 
$ 64,299 

86 

64,385 

9,744 

663 

$ 94,970 

$ 87,578 

$ 79,281 

$ 74,599 

$ 74,792 

$  2,370 

$  3,794 

$  4,026 

$  6,617 

$ 10,380 

0.88 % 

0.96 % 

0.98 % 

0.99 % 

1.20 % 

0.95 % 
0.53 % 

1.05 % 
0.66 % 

1.07 % 
0.69 % 

1.17 % 
0.76 % 

1.39 % 
0.91 % 

(1) Represents accruing restructured loans performing according to their restructured terms. 

The performing troubled debt restructured loans above do not include any loan modifications initially made under COVID-19 
modification programs. 

The  tables  below  summarize  the  changes  in  Heartland's  nonperforming  assets,  including  other  real  estate  owned  ("OREO") 
during 2020 and 2019, in thousands: 

December 31, 2019 
Loan foreclosures 
Net loan charge offs 
New nonperforming loans 
Acquired nonperforming assets 
Reduction of nonperforming loans(1) 
OREO/Repossessed sales proceeds 
OREO/Repossessed assets write-downs, net 
Net activity at Citizens Finance Parent Co. 
December 31, 2020 

Nonperforming
Loans 

Other 
Real Estate 
Owned 

Other 
Repossessed
Assets 

Total 
Nonperforming
Assets 

$ 

80,653 

$ 

6,914 

$ 

11 

$ 

(3,789) 

(28,918) 

63,151 

11,662 

(34,653) 

— 

— 
— 

3,511 

— 

— 

1,119 

— 

(3,876) 

(1,044) 
— 

278 

— 

— 

— 

— 

(37) 

(12) 
— 

$ 

88,106 

$ 

6,624 

$ 

240 

$ 

87,578 

— 

(28,918) 

63,151 

12,781 

(34,653) 

(3,913) 

(1,056) 
— 

94,970 

(1) Includes principal reductions and transfers to performing status. 

68 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
December 31, 2018 
Loan foreclosures 
Net loan charge offs 
New nonperforming loans 
Acquired nonperforming assets 
Reduction of nonperforming loans
OREO/Repossessed sales proceeds 
OREO/Repossessed assets write-downs, net 
Net activity at Citizens Finance Parent Co. 
December 31, 2019 

(1) 

Nonperforming
Loans 

Other 
Real Estate 
Owned 

Other 
Repossessed
Assets 

Total 
Nonperforming
Assets 

$ 

72,669 

$ 

6,153  $ 

(8,287)   

(8,225)   

49,571 

2,130 

(27,205)   

— 

— 

— 

8,066 

— 

— 

1,362 

— 

(7,660)   

(1,007)   

— 

459  $ 

221 

— 

— 

— 

— 

(184)   

(39)   

(446)   

$ 

80,653 

$ 

6,914  $ 

11  $ 

79,281 

— 

(8,225) 

49,571 

3,492 

(27,205) 

(7,844) 

(1,046) 

(446) 

87,578 

(1) Includes principal reductions and transfers to performing status. 

Nonperforming loans were $88.1 million or 0.88% of total loans at December 31, 2020, compared to $80.7 million or 0.96% of 
total loans at December 31, 2019. Excluding $11.7 million of acquired nonperforming loans, nonperforming loans decreased 
$4.2 million or 5% from year-end 2019. 

Approximately 54%, or $47.4 million, of Heartland's nonperforming loans at December 31, 2020, had individual loan balances 
exceeding $1.0 million, the largest of which was $7.3 million. At December 31, 2019, approximately 52%, or $41.9 million, of 
Heartland's nonperforming loans had individual loan balances exceeding $1.0 million, the largest of which was $7.5 million. 
The portion of Heartland's nonresidential real estate nonperforming loans covered by government guarantees was $14.6 million 
at December 31, 2020, compared to $18.1 million at December 31, 2019. 

COVID-19 payment deferral and loan modification programs could delay the recognition of net charge-offs, delinquencies and 
nonaccrual status for loans that would have otherwise moved into past due or nonaccrual status. 

Other real estate owned 
Other  real   estate   owned  was  $6.6  million  at   December  31,  2020,  compared  to  $6.9  million  at   December  31,  2019,  and  $6.2 
million  at   December  31,  2018.  Liquidation  strategies  have   been  identified  for  all   the   assets  held  in  other  real   estate   owned. 
Management  continues to market  these  properties through a  systematic  liquidation process instead of an immediate  liquidation 
process in order to avoid discounts greater than the  projected carrying costs. Proceeds from  the  sale  of other real  estate  owned 
totaled $3.9 million in 2020 compared to $7.7 million in 2019 and $11.6 million in 2018. 

Troubled debt restructured loans 
In  certain  circumstances,  we   may  modify  the   terms  of  a   loan  to  maximize   the   collection  of  amounts  due.  In  most   cases,  the  
modification  is  either  a   reduction  in  interest   rate,  conversion  to  interest   only  payments,  extension  of  the   maturity  date   or  a  
reduction  in  the   principal   balance.  Generally,  the   borrower  is  experiencing  financial   difficulties  or  is  expected  to  experience  
difficulties in the  near-term, so a  concessionary modification is granted to the  borrower that  would otherwise  not  be  considered. 
Restructured loans accrue  interest  as long as the  borrower complies with the  revised terms and conditions and has demonstrated 
repayment  performance  at  a  level  commensurate  with the  modified terms over several  payment  cycles. Although many of our 
loan  restructurings  occur  on  a   case-by-case   basis  in  connection  with  ongoing  loan  collection  processes,  we   have   also 
participated  in  certain  restructuring  programs  for  residential   real   estate   borrowers.  In  general,  certain  residential   real   estate  
borrowers facing an interest  rate  reset  that  are  current  in their repayment  status are  allowed to retain the  lower of their existing 
interest rate or the market interest rate as of their interest reset date. 

We  had an aggregate  balance  of $6.2 million in restructured loans at  December 31, 2020, of which $3.8 million were  classified 
as nonaccrual  and $2.4 million were  accruing according to the  restructured terms. At  December 31, 2019, we  had an aggregate  
balance   of  $7.6  million  in  restructured  loans,  of  which  $3.8  million  were   classified  as  nonaccrual   and  $3.8  million  were  
accruing according to the restructured terms. 

During  2020,  TDR   treatments  were   updated  due   to  COVID-19  and  the   CARES  Act.  Under  the   CARES  Act,  banking 
institutions are not required to classify modifications as a TDR if the following three conditions are met:  

•  The deferral was related to COVID-19;  

69 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
•  The deferral was executed on a loan that was not more than 30 days past due as of December 31, 2019; and 
•  The   deferral   was  executed  between  March  1,  2020  and  the   later  of  December  31,  2020  or  the   last   day  of  the  

Declaration of National Emergency. 

Heartland has adopted the CARES Act rule for TDR classification and has enhanced its procedures for deferral monitoring. 

As of December 31, 2020, approximately $1.21 billion of loans have  been modified under COVID-19 relief programs, which 
included  $143.7  million  of  modifications  made   by  AimBank  prior  to  the   acquisition  by  Heartland.  Of  the   loans  modified  by 
Heartland, approximately $938.9 million returned to contractual  payments, $83.3 million were  still  in original  deferral  status 
and $39.5 million were granted additional deferrals. These modifications are not classified as TDRs as of December 31, 2020. 

SECURITIES 

The composition of Heartland's securities portfolio is managed to maximize the return on the portfolio while considering the 
impact it has on Heartland's asset/liability position and liquidity needs. Securities represented 35% of Heartland's total assets at 
December  31,  2020,  compared  to  26%  at  December  31,  2019,  and  24%  at  December  31,  2018.  Whenever  possible, 
management intends to use a portion of the proceeds from maturities, paydowns and sales of securities to fund loan growth and 
paydown borrowings. Total securities carried at fair value as of December 31, 2020, were $6.13 billion, an increase of $2.82 
billion or 85% since December 31, 2019. The increase includes $267.9 million of securities acquired in 2020. Total securities 
carried at fair value as of December 31, 2019, were $3.31 billion, an increase of $862.1 million or 35% since December 31, 
2018.  The increase includes $127.5 million of securities acquired in 2019. 

The table below presents the composition of the securities portfolio, including securities carried at fair value, held to maturity 
net of allowance for credit losses and other, by major category, in thousands: 

U.S. treasuries 

U.S. agencies 

Obligations of states and political subdivisions 

Mortgage-backed securities - agency 

Mortgage-backed securities - non-agency 

Commercial mortgage-backed securities - agency 

Commercial mortgage-backed securities - non-agency 

Asset-backed securities 

Corporate bonds 

Equity securities 

Other securities 

Total securities 

As of December 31, 

2020 

2019 

2018 

Amount 

% of 
Portfolio 

Amount 

% of 
Portfolio 

Amount 

% of 
Portfolio 

$ 

2,026 

0.03 %  $ 

8,503 

0.25 %  $ 

25,415 

0.94 % 

166,779 

1,724,066 

1,355,270 

1,449,116 

174,153 

252,767 

2.65 

27.40 

21.54 

23.03 

2.77 

4.02 

1,069,266 

16.99 

3,742 

19,629 

75,253 

0.06 

0.31 

1.20 

184,676 

798,514 

766,726 

430,497 

68,865 

436,325 

691,579 

— 

18,435 

31,321 

5.38 

23.24 

22.32 

12.53 

2.00 

12.70 

20.13 

— 

0.54 % 

0.91 % 

84,671 

611,257 

446,584 

294,071 

401,155 

482,898 

323,855 

— 

17,086 

28,396 

3.12 

22.51 

16.44 

10.83 

14.77 

17.78 

11.93 

— 

0.63 

1.05 

$  6,292,067 

100.00 %  $  3,435,441 

100.00 %  $  2,715,388 

100.00 % 

Heartland's securities portfolio had an expected modified duration of 5.52 years as of December 31, 2020, compared to 6.17 
years as of December 31, 2019, and 4.01 years as of December 31, 2018. 

At  December  31,  2020,  we  had  $75.3  million  of  other  securities,  including  capital  stock  in  the  various  Federal  Home  Loan 
Banks ("FHLB") of which the Banks are members. All securities classified as other are held at cost. 

70 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The table below presents the contractual maturities for the debt securities classified as available for sale at December 31, 2020, 
by major category, in thousands. Expected maturities will differ from contractual maturities, as borrowers may have the right to 
call or prepay obligations with or without call or prepayment penalties. 

 Within 
One Year 

After One But 
 Within 
Five Years 

After Five But 
Within 
Ten Years 

After 
Ten Years 

Mortgage and asset-
backed and 
equity securities 

Total 

Amount  Yield 

Amount  Yield 

Amount  Yield 

Amount  Yield 

Amount 

Yield 

Amount 

Yield 

$  1,004 

 2.43 % 

$  1,022 

 1.70 % 

$  — 

 — 

$ 

— 

 — % 

$ 

— 

 — 

  2,647 

 2.02 

  89,137 

 2.04 

74,995 

 2.29 

— 

— 

 — % 

$ 

2,026 

 2.06 % 

  — 

  166,779 

 2.15 

  2,620 

 2.64 

  23,265 

 3.19 

  81,366 

 3.12 

 1,527,976 

 5.24 

— 

 — 

  1,635,227 

 5.10 

— 

 — 

— 

 — 

— 

 — 

— 

 — 

  1,355,270 

 1.26 

  1,355,270 

 1.26 

— 

 — 

— 

 — 

— 

 — 

— 

 — 

  1,449,116 

 3.29 

  1,449,116 

 3.29 

— 

 — 

— 

 — 

— 

 — 

— 

 — 

174,153 

 1.29 

  174,153 

 1.29 

— 

— 

— 

— 

 — 

 — 

 — 

 — 

— 

— 

 — 

 — 

— 

— 

 — 

 — 

318 

 4.05 

3,424 

 4.36 

— 

 — 

— 

 — 

— 

— 

— 

— 

 — 

 — 

  — 

  — 

252,767 

 3.89 

  252,767 

 3.89 

  1,069,266 

 1.55 

  1,069,266 

 1.55 

— 

19,629 

 — 

 — 

3,742 

 4.33 

19,629 

 — 

U.S. treasuries 

U.S. agencies 

Obligations of states and
political subdivisions 

Mortgage-backed
securities - agency 

Mortgage-backed
securities - non-agency 

Commercial mortgage-
backed securities - agency   

Commercial mortgage-
backed securities - non-
agency 

Asset-backed securities 

Corporate bonds 

Equity securities 

Total 

$  3,624 

 2.58 % 

$ 27,252 

 3.03 % 

$ 173,927 

 2.59 % 

$ 1,602,971 

 5.10 % 

$  4,320,201 

 2.17 % 

$ 6,127,975 

 2.96 % 

The table below presents the contractual maturities for the debt securities classified as held to maturity at December 31, 2020, 
by major category, in thousands. Expected maturities will differ from contractual maturities, as borrowers may have the right to 
call or prepay obligations with or without call or prepayment penalties. 

 Within 
One Year 

After One But 
Within 
Five Years 

After Five But 
Within 
Ten Years 

After 
Ten Years 

Total 

Amount  Yield  Amount  Yield 

Amount 

Yield  Amount  Yield 

Amount  Yield 

Obligations of states and political subdivisions 

$  1,933 

 3.65 % 

$  24,129 

 4.54 % 

$  54,329 

 5.15 % 

$ 

8,499 

 5.01 % 

$  88,890 

 4.94 % 

Total 

$  1,933 

 3.65 % 

$  24,129 

 4.54 % 

$  54,329 

 5.15 % 

$ 

8,499 

 5.01 % 

$  88,890 

 4.94 % 

The  unrealized  losses  on  Heartland's  debt  securities  are  the  result  of  changes  in  market  interest  rates  or  widening  of  market 
spreads  subsequent  to  the  initial  purchase  of  the  securities  and  not  related  to  concerns  regarding  the  underlying  credit  of  the 
issuers or the underlying collateral. For this reason and because we have the intent and ability to hold these investments until a 
market  price  recovery  or  to  maturity  and  does  not  believe  it  will  be  required  to  sell  the  securities  before  maturity,  no  credit 
losses  were  recognized  on  these  securities  during  the  year  ended  December  31,  2020.  See  Note  4,  "Securities"  of  the 
consolidated financial statements for further discussion regarding unrealized losses on our securities portfolio. 

71 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
DEPOSITS 

Total deposits were $14.98 billion as of December 31, 2020, compared to $11.04 billion at December 31, 2019, an increase of 
$3.94 billion or 36%, which included $2.09 billion of deposits acquired at fair value in the AimBank and Johnson Bank branch 
transactions. The mix of total deposits remains favorable, with demand deposits representing 38% at December 31, 2020, and 
32% at December 31, 2019. Savings deposits represented 54% at December 31, 2020 compared to 57% at December 31, 2019.  

The table below sets forth the distribution of our average deposit account balances and the average interest rates paid on each 
category of deposits for the years indicated, in thousands: 

2020 
Percent 
of 
Deposits 
 36.85 % 
 54.35 
 8.80 
 100.00 % 

Average
Deposits 
$ 4,554,479 
  6,718,413 
  1,088,185 
$ 12,361,077 

Demand deposits 
Savings 
Time deposits 
Total deposits 

Total Average Deposits 

For the Years Ended December 31, 
2019 
Percent  Average
Interest 
Rate 

of 

Average
Interest  Average

Rate 

Deposits  Deposits 
 33.74 % 
 55.14 
 11.12 
 100.00 % 

 — %  $ 3,384,341 
  5,530,503 
  1,115,785 
$ 10,030,629 

 0.25 
 1.26 

 — % 

 0.85 
 1.49 

2018 
Percent 
of 
Deposits 
 35.87 % 
 52.50 
 11.63 
 100.00 %   

Average
Interest 
Rate 

 — % 

 0.53 
 1.00 

Average
Deposits 
$ 3,265,532 
 4,779,977 
 1,058,769 
$ 9,104,278 

•  Total  average  deposits  increased  $2.33  billion  or  23%  during  2020  to  $12.36  billion,  which  included  approximately 

$153.9 million of deposits acquired in 2020. 

•  Excluding acquired deposits, total average deposits increased $2.18 billion or 22% during 2020. 
•  Total  average  deposits increased $926.4 million or 10% during 2019 to $10.03 billion, which includes approximately 

$432.7 million of deposits acquired in 2019. 

•  Excluding acquired deposits, total average deposits increased $493.7 million or 5% during 2019. 
• 

In  2020,  44%  of  our  total   average   deposits  were   from   our  Midwestern  markets,  29%  were   from   our  Southwestern 
markets, and 27% were from our Western markets. 

Average Demand Deposits 

•  Average demand deposits increased $1.17 billion or 35% to $4.55 billion during 2020. 
•  Excluding acquired demand deposits of approximately $57.3 million, average  demand deposits increased $1.11 billion 

or 33% during 2020. 

•  Average demand deposits increased $118.8 million or 4% to $3.38 billion during 2019. 
•  Exclusive  of approximately $112.0 million of demand deposits acquired in 2019, average  demand deposits increased 

$6.8 million or less than 1%. 

Average Savings Deposits 

•  Average savings deposits increased $1.19 billion or 21% to $6.72 billion during 2020. 
•  Excluding acquired savings deposits of approximately $72.0 million, average  savings deposits increased $1.12 billion 

or 20% during 2020.  

•  Average savings deposit balances increased by $750.5 million or 16% to $5.53 billion during 2019. 
•  Excluding  approximately  $240.0  million  of  average   savings  deposits  acquired  in  2019,  average   savings  deposits 

increased $510.9 million or 11%. 

Average Time Deposits 

•  Average time deposits decreased $27.6 million or 2% to $1.09 billion during 2020. 
•  Excluding  acquired  time   deposits  of  approximately  $24.6  million,  average   time   deposits  decreased  $52.2  million  or 

5% during 2020. 

•  Average time deposits increased $57.0 million or 5% to $1.12 billion during 2019. 
•  Exclusive   of  approximately  $81.1  million  of  time   deposits  acquired  in  2019,  average   time   deposits  decreased  $24.1 

million or 2%. 

72 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Excluding acquisitions, the decrease in time deposits during both years was attributable to a continued emphasis on growing our 
customer  base  in  non-maturity  deposit  products  instead  of  higher-cost  certificates  of  deposit.  The  Banks  priced  time  deposit 
products  competitively  to  retain  existing  relationship-based  deposit  customers,  but  not  to  retain  certificate  of  deposit  only 
customers or to attract new customers with only certificate of deposit accounts. Additionally, due to the low interest rates, many 
certificate  of  deposit  customers  have  continued  to  elect  to  place  their  maturing  balances  in  checking  or  savings  accounts. 
Average brokered time deposits as a percentage of total average deposits were less than 1% during 2020, 2019 and 2018. 

The  following  table  sets  forth  the  amount  and  maturities  of  time  deposits  of  $100,000  or  more  at  December  31,  2020,  in 
thousands: 

3 months or less 
Over 3 months through 6 months 
Over 6 months through 12 months 
Over 12 months 
Total 

SHORT-TERM BORROWINGS 

December 31, 2020 
222,473 
$ 

187,921 

209,625 

154,227 

774,246 

$ 

Short-term borrowings, which Heartland defines as borrowings with an original maturity of one year or less, were as follows as 
of December 31, 2020, 2019, and 2018 in thousands: 

Retail repurchase agreements 
Federal funds purchased 
Advances from the FHLB 
Advances from the federal discount window 
Other short-term borrowings 
Total 

As of December 31, 
2019 

2020 

2018 
  80,124 

% Change 
2020/2019  2019/2018 
 5 % 

$ 118,293  $  84,486 

2,100 

2,450 

  35,400 

— 

  81,198 

  100,838 

  35,000 

— 

— 

  12,479 

  14,492 

  10,648 

$ 167,872  $ 182,626  $ 227,010 

 40 % 
 (14) 

 (100) 

 100 

 (14) 
 (8) % 

 (93) 

 (19) 

 — 

 36 
 (20) % 

Short-term  borrowings  generally  include  federal  funds  purchased,  securities  sold  under  agreements  to  repurchase,  short-term 
FHLB  advances  and  discount  window  borrowings  from  the  Federal  Reserve  Bank.  These  funding  alternatives  are  utilized  in 
varying degrees depending on their pricing and availability. All of the Banks own FHLB stock in one of the Chicago, Dallas, 
Des Moines, San Francisco or Topeka FHLBs, enabling them to borrow funds from their respective FHLB for short- or long-
term purposes under a variety of programs. As of December 31, 2020, the amount of short-term borrowings was $167.9 million 
compared to $182.6 million at year-end 2019, a decrease of $14.8 million or 8%. 

All of the Banks provide retail repurchase agreements to their customers as a cash management tool, which sweep excess funds 
from demand deposit accounts into these agreements. This source of funding does not increase the bank's reserve requirements. 
Although  the  aggregate  balance  of  these  retail  repurchase  agreements  is  subject  to  variation,  the  account  relationships 
represented  by  these  balances  are  principally  local.  The  balances  of  retail  repurchase  agreements  were  $118.3  million  at 
December 31, 2020, compared to $84.5 million at December 31, 2019, an increase of $33.8 million or 40%. 

Federal funds purchased totaled $2.1 million at December 31, 2020, $2.5 million at December 31, 2019,  and $35.4 million at 
December 31, 2018, which was a decrease of $350,000 or 14% and $33.0 million or 93%, respectively. 

Short-term  FHLB  advances  were  $0  at  December  31,  2020,  compared  to  $81.2  million  at  December  31,  2019.  Short-term 
advances from the federal discount window totaled $35.0 million at December 31, 2020 compared to $0 at December 31, 2019.  
Heartland used short-term borrowings to purchase securities in anticipation of expected cash flow from PPP loan forgiveness, 
which is expected to occur over the next several quarters. 

Heartland renewed its revolving credit line agreement with an unaffiliated bank on June 14, 2020. This revolving credit line 
agreement, which has $45.0 million of borrowing capacity, is included in short-term borrowings, and the primary purpose of 
this credit line agreement is to provide liquidity to Heartland. Heartland had no advances on this line during 2020 or 2019, and 
no balance was outstanding on this line at December 31, 2020, and December 31, 2019. 

73 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following table reflects average amounts outstanding and weighted average interest rates for our short-term borrowings as 
of December 31, 2020, 2019, and 2018, in thousands: 

Balance at end of period 
Maximum month-end amount outstanding 
Average month-end amount outstanding 
Weighted average interest rate at year-end 
Weighted average interest rate for the year 

OTHER BORROWINGS 

$ 

As of and For the Year Ended December 31, 
2019 
182,626 
226,096 
128,098 

2020 
167,872 
380,360 
157,348 

2018 
227,010 
229,890 
152,391 

$ 

$ 

 0.18 % 
 0.39 % 

 1.21 % 
 1.38 % 

 1.96 % 
 1.19 % 

The outstanding balances of other borrowings, which Heartland defines as borrowings with an original maturity date of more 
than one year, are shown in the table below, net of discount and issuance costs amortization, in thousands, as of December 31, 
2020 and 2019: 

Advances from the FHLB 
Paycheck Protection Program Liquidity Fund 
Trust preferred securities 
Note payable to unaffiliated bank 
Contracts payable for purchase of real estate and other assets 
Subordinated notes 
Total 

As of December 31, 

2020 

2019 

$  1,018  $  2,835 

  188,872 

— 

  146,323 

  145,343 

  44,417 

  51,417 

1,983 

1,892 

  74,429 

  74,286 

$ 457,042  $ 275,773 

% Change 
2020/2019 
 (64) % 
 100 

 1 

 (14) 

 5 

 — 
 66 % 

Other  borrowings  include  all  debt  arrangements  Heartland  and  its  subsidiaries  have  entered  into  with  original  maturities  that 
extend beyond one year, as listed in the table above. As of December 31, 2020, the amount of other borrowings was $457.0 
million, an increase of $181.3 million or 66% from $275.8 million as of year-end 2019. 

Each  of  the  Banks  was  approved  in  2020  by  their  respective  Federal  Reserve  Bank  to  borrow  from  the  Paycheck  Protection 
Program Liquidity Fund ("PPPLF"). As of December 31, 2020, $188.9 million was outstanding. Heartland anticipates limited 
additional utilization of the PPPLF through 2021. 

74 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
A schedule of Heartland's trust preferred offerings outstanding as of December 31, 2020, is as follows, in thousands: 

Amount 
Issued 

Issuance 
Date 

Interest 
Rate 

Heartland Financial Statutory Trust IV 

$  10,310 

03/17/2004 

2.75% over LIBOR 

Heartland Financial Statutory Trust V 

20,619 

01/27/2006 

1.33% over LIBOR 

Heartland Financial Statutory Trust VI 

20,619 

06/21/2007 

1.48% over LIBOR 

Heartland Financial Statutory Trust VII 

18,042 

06/26/2007 

1.48% over LIBOR 

Morrill Statutory Trust I 

Morrill Statutory Trust II 

9,182 

12/19/2002 

3.25% over LIBOR 

8,865 

12/17/2003 

2.85% over LIBOR 

Sheboygan Statutory Trust I 

6,615 

09/17/2003 

2.95% over LIBOR 

CBNM Capital Trust I 

Citywide Capital Trust III 

Citywide Capital Trust IV 

Citywide Capital Trust V 

OCGI Statutory Trust III 

OCGI Capital Trust IV 

BVBC Capital Trust II 

BVBC Capital Trust III 

4,458 

09/10/2004 

3.25% over LIBOR 

6,494 

12/19/2003 

2.80% over LIBOR 

4,353 

09/30/2004 

2.20% over LIBOR 

11,973 

05/31/2006 

1.54% over LIBOR 

3,004 

06/27/2002 

3.65% over LIBOR 

5,399 

09/23/2004 

2.50% over LIBOR 

7,238 

04/10/2003 

3.25% over LIBOR 

9,226 

07/29/2005 

1.60% over LIBOR 

Total trust preferred offerings 

  146,397 

Less: deferred issuance costs 

(74) 

$  146,323 

Interest 
Rate as of 
12/31/20(1)
 2.98 % 

(2) 

(3) 

(4) 

 1.57 

 1.70 

 1.71 

 3.50 

 3.08 

 3.18 

 3.47 

 3.01 

 2.41 

 1.76 

 3.89 

 2.72 

 3.46 

 1.85 

Maturity 
Date 

Callable 
Date 

03/17/2034 

03/17/2021 

04/07/2036 

04/07/2021 

09/15/2037 

03/15/2021 

09/01/2037 

03/01/2021 

12/26/2032 

03/26/2021 

12/17/2033 

03/17/2021 

09/17/2033 

03/17/2021 

12/15/2034 

03/15/2021 

12/19/2033 

04/23/2021 

09/30/2034 

05/23/2021 

07/25/2036 

03/15/2021 

(5) 

(6) 

09/30/2032 

03/30/2021 

12/15/2034 

03/15/2021 

04/24/2033 

04/24/2021 

09/30/2035 

03/30/2021 

(1) Effective weighted average interest rate as of December 31, 2020, was 3.40% due to interest rate swap transactions as discussed in Note 
12 to Heartland's consolidated financial statements. 

(2) Effective interest rate as of December 31, 2020, was 5.01% due to an interest rate swap transaction as discussed in Note 12 to Heartland's 
consolidated financial statements. 

(3) Effective interest rate as of December 31, 2020, was 3.87% due to an interest rate swap transaction as discussed in Note 12 to Heartland's 
consolidated financial statements. 

(4) Effective interest rate as of December 31, 2020, was 3.83% due to an interest rate swap transaction as discussed in Note 12 to Heartland's 
consolidated financial statements. 

(5) Effective interest rate as of December 31, 2020, was 5.53% due to an interest rate swap transaction as discussed in Note 12 to Heartland's 
consolidated financial statements. 

(6) Effective interest rate as of December 31, 2020, was 4.37% due to an interest rate swap transaction as discussed in Note 12 to Heartland's 
consolidated financial statements. 

Heartland  has  a  non-revolving  credit  facility  with  an  unaffiliated  bank,  which  provides  a  borrowing  capacity  of  up  to  $55.0 
million.  At  December  31,  2020,  $44.4  million  was  outstanding  on  this  non-revolving  credit  line  compared  to  $51.4  million 
outstanding at December 31, 2019. At December 31, 2020, Heartland had $6.5 million available on this non-revolving credit 
facility, of which no balance was drawn.   

In  2014,  Heartland  issued  $75.0  million  of  subordinated  notes  with  a  maturity  date  of  December  30,  2024.  The  notes  were 
issued at par with an underwriting discount of $1.1 million. The interest rate on the notes is fixed at 5.75% per annum payable 
semi-annually. The notes were sold to qualified institutional buyers, and the proceeds were used for general corporate purposes. 
For regulatory purposes, $44.7 million of the subordinated notes qualified as Tier 2 capital as of December 31, 2020. 

CAPITAL RESOURCES 

The Federal Reserve has adopted capital adequacy guidelines that are used to assess the adequacy of capital in supervising a 
bank holding company. Under Basel III, Heartland must hold a conservation buffer above the adequately capitalized risk-based 
capital ratios; however the transition provision related to the conservation buffer have been extended indefinitely. 

The most recent notification from the FDIC categorized Heartland and each of its banks as well capitalized under the regulatory 
framework  for  prompt  corrective  action.  There  are  no  conditions  or  events  since  that  notification  that  management  believes 
have changed the categorization of any of these entities. 

75 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Heartland's  capital  ratios  are  calculated  in  accordance  with  Federal  Reserve  Board  instructions  and  are  required  regulatory 
financial measures. The following table illustrates Heartland's capital ratios and the Federal Reserve's current capital adequacy 
guidelines for the dates indicated, in thousands. The table also indicates the fully-phased in capital conservation buffer, but the 
requirements to comply have been extended indefinitely. 

Total 
Capital
(to Risk-
Weighted
Assets) 

Tier 1 
Capital
(to Risk-
Weighted
Assets) 

Common 
Equity
Tier 1 
(to Risk-
Weighted 
Assets) 

Tier 1 
Capital
(to Average
Assets) 

December 31, 2020 
Minimum capital requirement 
Well capitalized requirement 
Minimum capital requirement, including fully-phased 
in capital conservation buffer 
Risk-weighted assets 
Average assets 

 14.71 % 
 8.00  % 
 10.00  % 

 11.85 % 
 6.00  % 
 8.00  % 

 10.92 % 
 4.50  % 
 6.50  % 

 10.50  % 

 8.50  % 

 7.00  % 

$ 11,819,037 

$ 11,819,037 

$ 11,819,037 

 9.02 % 
 4.00  % 
 5.00  % 

N/A 
N/A 

N/A 

N/A 

N/A  $ 15,531,884 

December 31, 2019 
Minimum capital requirement 
Well capitalized requirement 
Minimum capital requirement, including fully-phased 
in capital conservation buffer (2019) 
Risk-weighted assets 
Average assets 

 13.75 % 
 8.00  % 
 10.00  % 

 12.31 % 
 6.00  % 
 8.00  % 

 10.88 % 
 4.50  % 
 6.50  % 

 10.50  % 

 8.50  % 

 7.00  % 

$ 10,098,515 

$ 10,098,515 

$ 10,098,515 

 10.10 % 
 4.00  % 
 5.00  % 

N/A 
N/A 

N/A 

N/A 

N/A  $ 12,318,135 

December 31, 2018 
Minimum capital requirement 
Well capitalized requirement 
Minimum capital requirement, including fully-phased 
in capital conservation buffer (2019) 
Risk-weighted assets 
Average assets 

 13.72 % 
 8.00  % 
 10.00  % 

 12.16 % 
 6.00  % 
 8.00  % 

 10.66 % 
 4.50  % 
 6.50  % 

 10.50  % 

 8.50  % 

 7.00  % 

$  8,756,130 

$  8,756,130 

$  8,756,130 

 9.73 % 
 4.00  % 
 5.00  % 

N/A 
N/A 

N/A 

N/A 

N/A  $ 10,946,440 

Heartland  elected  not  to  utilize  the  regulatory  transition  relief  issued  by  federal  regulatory  authorities  in  the  first  quarter  of 
2020, which allowed banking institutions to delay the impact of CECL on regulatory capital because the impact on the capital 
ratios of Heartland and its subsidiary banks was not significant. 

At  December  31,  2020,  retained  earnings  that  could  be  available  for  the  payment  of  dividends  to  meet  the  most  restrictive 
minimum capital requirements totaled $736.5 million. Retained earnings that could be available for the payment of dividends to 
Heartland from its Banks totaled approximately $500.9 million at December 31, 2020, under the capital requirements to remain 
well capitalized. These dividends are the principal source of funds to pay dividends on Heartland's common and preferred stock 
and to pay interest and principal on its debt. 

On  December  4,  2020,  Heartland  completed  the  acquisition  of  AimBank,  headquartered  in  Levelland,  Texas  in  a  transaction 
valued at approximately $264.5 million, which was paid by delivery of 5,185,045 shares of Heartland common stock and cash 
of $47.3 million, subject to certain hold-back provisions. 

On  May  10,  2019,  Heartland  completed  the  acquisition  of  Blue  Valley  Ban  Corp.  and  its  wholly-owned  subsidiary,  Bank  of 
Blue Valley, headquartered in Overland Park, Kansas. Under the terms of the definitive merger agreement, Heartland acquired 
Blue Valley Ban Corp. in a transaction valued at approximately $92.3 million, which was paid by delivery of 2,060,258 shares 
of Heartland common stock. 

76 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
On  November  30,  2019,  Heartland's  Illinois  Bank  &  Trust  subsidiary  acquired  substantially  all  of  the  assets  and  assumed 
substantially  all  of  the  deposits  and  other  certain  liabilities  of  Rockford  Bank  and  Trust  Company  in  an  all-cash  transaction 
valued at approximately $46.6 million. 

On August 8, 2019, Heartland filed a universal shelf registration statement with the SEC to register debt or equity securities. 
This shelf registration statement, which was effective immediately, provided Heartland with the ability to raise capital, subject 
to  market  conditions  and  SEC  rules  and  limitations,  if  Heartland's  board  of  directors  decided  to  do  so.  This  registration 
statement permitted Heartland, from time to time, in one or more public offerings, to offer debt securities, subordinated notes, 
common  stock,  preferred  stock,  rights  or  any  combination  of  these  securities.  The  amount  of  securities  that  may  have  been 
offered was not specified in the registration statement, and the terms of any future offerings were to be established at the time of 
the offering. 

On June 26, 2020, Heartland issued and sold 4.6 million depositary shares, each representing a 1/400th interest in a share of 
7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E. The depositary shares are listed on The Nasdaq 
Global  Select  Market  under  the  symbol  "HTLFP."  If  declared,  dividends  are  paid  quarterly  in  arrears  at  a  rate  of  7.00%  per 
annum  beginning  on  October  15,  2020.  For  the  dividend  period  beginning  on  the  first  reset  date  of  July  15,  2025,  and  for 
dividend  periods  beginning  every  fifth  anniversary  thereafter,  each  a  reset  date,  the  rate  per  annum  will  be  reset  based  on  a 
recent  five-year  treasury  rate  plus  6.675%.  The  earliest  redemption  date  for  the  preferred  shares  is  July  15,  2025.  Dividends 
payable on common shares are subject to quarterly dividends payable on these outstanding preferred shares at the applicable 
dividend  rate.  The  net  proceeds  of  $110.7  million  are  being  used  for  general  corporate  purposes,  which  include  organic  and 
acquired  growth,  financing  investments,  capital  expenditures,  investments  in  wholly-owned  subsidiaries  as  regulatory  capital 
and repayment of debt. 

Common stockholders' equity was $1.97 billion at December 31, 2020, compared to $1.58 billion at year-end 2019. Book value 
per common share was $46.77 at December 31, 2020, compared to $43.00 at year-end 2019. Changes in common stockholders' 
equity  and  book  value  per  common  share  are  the  result  of  earnings,  dividends  paid,  stock  transactions  and  mark-to-market 
adjustments for unrealized gains and losses on securities available for sale. Heartland's unrealized gains and losses on securities 
available for sale, net of applicable taxes, reflected an unrealized gain of $76.8 million and $969,000 at December 31, 2020, and 
December 31, 2019, respectively. 

COMMITMENTS, CONTRACTUAL OBLIGATIONS AND OFF-BALANCE SHEET ARRANGEMENTS 

Commitments and Contractual Obligations 
Commitments to extend credit are agreements to lend to a customer as long as there is no violation of any condition established 
in the contract. Commitments generally have fixed expiration dates or other termination clauses and may require payment of a 
fee. Since many of the commitments are expected to expire without being drawn upon, the total commitment amounts do not 
necessarily represent future cash requirements. The Banks evaluate the creditworthiness of customers to which they extend a 
credit commitment on a case-by-case basis and may require collateral to secure any credit extended. The amount of collateral 
obtained  is  based  upon  management's  credit  evaluation  of  the  counterparty.  Collateral  held  varies  but  may  include  accounts 
receivable, inventory, property, plant and equipment and income-producing commercial properties. Standby letters of credit and 
financial guarantees written are conditional commitments issued by the Banks to guarantee the performance of a customer to a 
third  party.  Those  guarantees  are  primarily  issued  to  support  public  and  private  borrowing  arrangements.  The  credit  risk 
involved  in  issuing  letters  of  credit  is  essentially  the  same  as  that  involved  in  extending  loan  facilities  to  customers.  At 
December  31,  2020,  and  December  31,  2019,  commitments  to  extend  credit  aggregated  $3.26  billion  and  $2.97  billion,  and 
standby letters of credit aggregated $73.2 million and $79.5 million, respectively. 

77 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The  following  table  summarizes  our  significant  contractual  obligations  and  other  commitments  as  of  December  31,  2020,  in 
thousands: 

Contractual obligations: 
Time certificates of deposit 
Long-term debt obligations 
Operating lease obligations 
Purchase obligations 
Other long-term liabilities 
Total contractual obligations 

Other commitments: 
Lines of credit 
Standby letters of credit 
Total other commitments 

Payments Due By Period 

Total 

Less than 
One Year 

One to 
Three 
Years 

Three to 
Five Years 

More than 
Five Years 

$  1,271,391  $ 

999,121  $ 

222,614  $ 

39,314  $ 

10,342 

457,042 

24,656 

194,867 

80,544 

156,975 

25,337 

24,024 

5,482 

6,275 

6,633 

305 

8,937 

12,207 

159 

4,068 

5,184 

86 

6,057 

— 

4,932 

$  1,783,276  $  1,036,990  $ 

438,784  $  129,196 

$ 

178,306 

$  3,258,626  $  2,538,708  $ 

385,758  $  136,685  $ 

197,475 

73,205 

64,997 

6,320 

1,059 

829 

$  3,331,831 

$  2,603,705 

$ 

392,078  $  137,744 

$ 

198,304 

On  a  consolidated  basis,  Heartland  maintains  a  large  balance  of  short-term  securities  that,  when  combined  with  cash  from 
operations, Heartland believes are adequate to meet its funding obligations. 

The ability of Heartland to pay dividends to its stockholders is dependent upon dividends paid by its subsidiaries. The Banks 
are  subject  to  statutory  and  regulatory  restrictions  on  the  amount  they  may  pay  in  dividends.  To  maintain  acceptable  capital 
ratios in the Heartland banks, certain portions of their retained earnings are not available for the payment of dividends. Retained 
earnings that could be available for the payment of dividends to Heartland under the regulatory capital requirements to remain 
well-capitalized totaled approximately $500.9 million as of December 31, 2020. 

We continue to explore opportunities to expand our footprint of independent community banks, and these acquisitions may be 
financed from dividends collected from our subsidiaries, the issuance of equity or debt securities, drawing on our existing lines 
of credit or other sources of funding. Future expenditures relating to expansion efforts, in addition to those identified above, 
cannot be estimated at this time. 

Derivative Financial Instruments 
We enter into mortgage banking derivatives, which are classified as free standing derivatives. These derivatives include interest 
rate lock commitments provided to customers to fund certain mortgage loans to be sold into the secondary market and forward 
commitments for the future delivery of such loans. We enter into forward commitments for the future delivery of residential 
mortgage loans when interest rate lock commitments are entered into in order to economically hedge the effect of future interest 
rate changes on the commitments to fund the loans as well as on the residential mortgage loans available for sale. See Note 12, 
"Derivative  Financial  Instruments,"  to  the  consolidated  financial  statements  for  additional  information  on  our  derivative 
financial instruments. 

Off-Balance Sheet Arrangements 
We also enter into financial instruments with off-balance sheet risk in the normal course of business to meet the financing needs 
of  our  customers.  These  financial  instruments  include  commitments  to  extend  credit  and  standby  letters  of  credit,  and  are 
described  in  Note  15,  "Commitments,"  to  the  consolidated  financial  statements  for  additional  information  on  these 
commitments. 

78 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
LIQUIDITY 

Liquidity refers to our ability to maintain a cash flow that is adequate to meet maturing obligations and existing commitments, 
to  withstand  fluctuations  in  deposit  levels,  to  fund  operations  and  to  provide  for  customers’  credit  needs.  The  liquidity  of 
Heartland principally depends on cash flows from operating activities, investment in and maturity of assets, changes in balances 
of  deposits  and  borrowings  and  its  ability  to  borrow  funds  in  the  money  or  capital  markets.  For  COVID-19  trends  and 
uncertainties  impacting  Heartland’s  liquidity,  see  the  discussion  of  "Liquidity  and  Interest  Rate  Risks"  under  Item  1A,  Risk 
Factors. 

At December 31, 2020, Heartland had $337.9 million of cash and cash equivalents, time deposits in other financial institutions 
of $3.1 million and securities carried at fair value of $6.13 billion. 

Management of investing and financing activities, and market conditions, determine the level and the stability of net interest 
cash  flows.  Management  attempts  to  mitigate  the  impact  of  changes  in  market  interest  rates  to  the  extent  possible,  so  that 
balance sheet growth is the principal determinant of growth in net interest cash flows. 

Heartland's  short-term  borrowing  balances  are  dependent  on  commercial  cash  management  and  smaller  correspondent  bank 
relationships and, as a result, will normally fluctuate. Management believes these balances, on average, to be stable sources of 
funds; however, Heartland intends to rely on deposit growth and additional FHLB and discount window borrowings as needed 
in the future. 

Additional  funding  is  provided  by  long-term  debt  and  short-term  borrowings.  In  the  event  of  short-term  liquidity  needs, 
Heartland's  banks  may  purchase  federal  funds  from  each  other  or  from  correspondent  banks  and  may  also  borrow  from  the 
Federal Reserve Bank. As of December 31, 2020, Heartland had $167.9 million of short-term borrowings outstanding. 

As of December 31, 2020, Heartland had $457.0 million of long-term debt outstanding, and it is an important funding source 
because of its multi-year borrowing structure. Additionally, the subsidiary banks' FHLB memberships give them the ability to 
borrow  funds  for  short-term  and  long-term  purposes  under  a  variety  of  programs,  and  at  December  31,  2020,  Heartland  had 
$1.56  billion  of  borrowing  capacity  under  these  programs.  Under  the  PPPLF,  Heartland  had  $788.2  million  of  borrowing 
capacity as of December 31, 2020. Additionally, at December 31, 2020, Heartland had $1.29 billion of borrowing capacity at 
the Federal Reserve Banks' discount window. 

On  a  consolidated  basis,  Heartland  maintains  a  large  balance  of  short-term  securities  that,  when  combined  with  cash  from 
operations, Heartland believes are adequate to meet its funding obligations. 

At the parent company level, routine funding requirements consist primarily of dividends paid to stockholders, debt service on 
revolving credit arrangements and trust preferred securities issuances, repayment requirements under other debt obligations and 
payments for acquisitions. The parent company obtains the funding to meet these obligations from dividends paid by its bank 
subsidiaries and the issuance of debt and equity securities. 

As  of  December  31,  2020,  the  parent  company  had  cash  of  $84.7  million.  Additionally,  Heartland  has  a  revolving  credit 
agreement and non-revolving credit line with an unaffiliated bank, which is renewed annually, most recently on June 14, 2020. 
Heartland's revolving credit agreement has $45.0 million of maximum borrowing capacity, of which none was outstanding at 
December  31,  2020.  At  December  31,  2020,  $6.5  million  was  available  on  the  non-revolving  credit  line.  These  credit 
agreements contain specific financial covenants, all of which Heartland complied with as of December 31, 2020. 

The ability of Heartland to pay dividends to its stockholders is dependent upon dividends paid to Heartland by its subsidiaries. 
The bank subsidiaries are subject to statutory and regulatory restrictions on the amount they may pay in dividends. To maintain 
acceptable  capital  ratios  at  Heartland's  bank  subsidiaries,  certain  portions  of  their  retained  earnings  are  not  available  for  the 
payment of dividends. 

Heartland has filed a universal shelf registration statement with the SEC that provides Heartland the ability to raise both debt 
and capital, subject to SEC rules and limitations, if Heartland's board of directors decides to do so. This registration statement 
expires in August 2022. 

79 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
EFFECTS OF INFLATION 

Consolidated financial data included in this report has been prepared in accordance with U.S. GAAP. Presently, these principles 
require reporting of financial position and operating results in terms of historical dollars, except for available for sale securities, 
trading  securities,  derivative  instruments,  certain  impaired  loans  and  other  real  estate  which  require  reporting  at  fair  value. 
Changes in the relative value of money due to inflation or recession are generally not considered. 

In management’s opinion, changes in interest rates affect the financial condition of a financial institution to a far greater degree 
than changes in the inflation rate. While interest rates are greatly influenced by changes in the inflation rate, they do not change 
at the same rate or in the same magnitude as the inflation rate. Rather, interest rate volatility is based on changes in the expected 
rate  of  inflation,  as  well  as  on  changes  in  monetary  and  fiscal  policies.  A  financial  institution’s  ability  to  be  relatively 
unaffected by changes in interest rates is a good indicator of its capability to perform in today’s volatile economic environment. 
Heartland seeks to insulate itself from interest rate volatility by ensuring that rate-sensitive assets and rate-sensitive liabilities 
respond to changes in interest rates in a similar time frame and to a similar degree. See Item 7A of this Annual Report on Form 
10-K for a discussion on the process Heartland utilizes to mitigate market risk. 

ITEM 7A.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK 

Market  risk  is  the  risk  of  loss  arising  from  adverse  changes  in  market  prices  and  rates.  Heartland's  market  risk  is  comprised 
primarily  of  interest  rate  risk  resulting  from  its  core  banking  activities  of  lending  and  deposit  gathering.  Interest  rate  risk 
measures the impact on earnings from changes in interest rates and the effect on current fair market values of Heartland's assets, 
liabilities  and  off-balance  sheet  contracts.  The  objective  is  to  measure  this  risk  and  manage  the  balance  sheet  to  avoid 
unacceptable potential for economic loss. 

Management  continually  develops  and  applies  strategies  to  mitigate  market  risk.  Exposure  to  market  risk  is  reviewed  on  a 
regular  basis  by  the  asset/liability  committees  of  Heartland's  bank  subsidiaries  and,  on  a  consolidated  basis,  by  Heartland's 
executive management and board of directors. At least quarterly, a detailed review of the balance sheet risk profile is performed 
for Heartland and each of its bank subsidiaries. Included in these reviews are interest rate sensitivity analyses, which simulate 
changes  in  net  interest  income  in  response  to  various  interest  rate  scenarios.  These  analyses  consider  current  portfolio  rates, 
existing  maturities,  repricing  opportunities  and  market  interest  rates,  in  addition  to  prepayments  and  growth  under  different 
interest  rate  assumptions.  Selected  strategies  are  modeled  prior  to  implementation  to  determine  their  effect  on  Heartland's 
interest rate risk profile and net interest income. 

The core interest rate risk analysis utilized by Heartland examines the balance sheet under increasing and decreasing interest 
rate scenarios that are neither too modest nor too extreme. All rate changes are ramped over a 12-month horizon based upon a 
parallel  shift  in  the  yield  curve  and  then  maintained  at  those  levels  over  the  remainder  of  the  simulation  horizon.  Using  this 
approach, management is able to see the effect that both a gradual change of rates (year 1) and a rate shock (year 2 and beyond) 
could  have  on  Heartland's  net  interest  income.  Starting  balances  in  the  model  reflect  actual  balances  on  the  "as  of"  date, 
adjusted for material and significant transactions. Pro-forma balances remain static. This methodology enables interest rate risk 
embedded within the existing balance sheet structure to be isolated from the interest rate risk often caused by growth in assets 
and liabilities. Due to the low interest rate environment, the simulations under a decreasing interest rate scenario were prepared 
using a 100 basis point shift in rates. The most recent reviews at December 31, 2020, and 2019, provided the results below, in 
thousands. 

Year 1 
Down 100 Basis Points 
Base 
Up 200 Basis Points 
Year 2 
Down 100 Basis Points 
Base 
Up 200 Basis Points 

2020 

2019 

Net Interest 
Margin 

% Change
From Base 

Net Interest 
Margin 

% Change
From Base 

$ 

506,247 
511,697 
540,625 

485,312 
501,288 
562,247 

 (1.07) %  $ 

 5.65 %   

 (5.16) %   
 (2.03) %   
 9.88 %   

420,402 
433,232 
458,911 

400,891 
431,503 
483,419 

 (2.67) % 

 4.31 % 

 (5.72) % 
 1.68 % 
 11.08 % 

We  use  derivative  financial  instruments  to  manage  the  impact  of  changes  in  interest  rates  on  our  future  interest  income  or 
interest  expense.  We  are  exposed  to  credit-related  losses  in  the  event  of  nonperformance  by  the  counterparties  to  these 

80 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
derivative instruments, but believe we have minimized the risk of these losses by entering into the contracts with large, stable 
financial  institutions.  The  estimated  fair  market  values  of  these  derivative  instruments  are  presented  in  Note  12  to  the 
consolidated financial statements. 

We enter into financial instruments with off balance sheet risk in the normal course of business to meet the financing needs of 
our  customers.  These  financial  instruments  include  commitments  to  extend  credit  and  standby  letters  of  credit.  These 
instruments  involve,  to  varying  degrees,  elements  of  credit  and  interest  rate  risk  in  excess  of  the  amount  recognized  in  the 
consolidated balance sheets. Commitments to extend credit are agreements to lend to a customer as long as there is no violation 
of any condition established in the contract relating to the commitment. Commitments generally have fixed expiration dates and 
may  require  collateral  from  the  borrower.  Standby  letters  of  credit  are  conditional  commitments  issued  by  Heartland  to 
guarantee the performance of a customer to a third party up to a stated amount and with specified terms and conditions. These 
commitments to extend credit and standby letters of credit are not recorded on the balance sheet until the loan is made or the 
letter of credit is issued. 

81 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA 

HEARTLAND FINANCIAL USA, INC. 
CONSOLIDATED BALANCE SHEETS 
(Dollars in thousands, except per share data) 

ASSETS 
Cash and due from banks 
Interest bearing deposits with other banks and other short-term investments 
Cash and cash equivalents 
Time deposits in other financial institutions 
Securities: 

Carried at fair value (cost of $6,024,225 at December 31, 2020, and cost of $3,311,433 at December 31, 2019) 
Held to maturity, at cost (fair value of $100,041 at December 31, 2020, and $100,484 at December 31, 2019) 
Other investments, at cost 

Loans held for sale 
Loans receivable: 
Held to maturity 
Allowance for credit losses 

Loans receivable, net 
Premises, furniture and equipment, net 
Premises, furniture and equipment held for sale 
Other real estate, net 
Goodwill 
Core deposit intangibles and customer relationship intangibles, net 
Servicing rights, net 
Cash surrender value on life insurance 
Other assets 
TOTAL ASSETS 
LIABILITIES AND EQUITY 
LIABILITIES: 
Deposits: 
Demand 
Savings 
Time 

Total deposits 
Short-term borrowings 
Other borrowings 
Accrued expenses and other liabilities 
TOTAL LIABILITIES 
STOCKHOLDERS' EQUITY: 
Preferred stock (par value $1 per share; authorized 6,104 shares; none issued or outstanding at both December 31, 
2020, and December 31, 2019) 
Series A Junior Participating preferred stock (par value $1 per share; authorized 16,000 shares; none issued or 
outstanding at both December 31, 2020, and December 31, 2019) 
Series  B  Fixed-Rate  Reset  Cumulative  Perpetual  Preferred  Stock  (par  value  $1  per  share;  81,698  shares 
authorized at both December 31, 2020, and December 31, 2019, none issued or outstanding at both December 31, 
2020, and December 31, 2019) 
Series C Senior Non-Cumulative Perpetual Preferred Stock (par value $1 per share; 81,698 shares authorized at 
both December 31, 2020, and December 31, 2019, none issued or outstanding at both December 31, 2020, and 
December 31, 2019) 
Series  D  Senior  Non-Cumulative  Perpetual  Convertible  Preferred  Stock  (par  value  $1  per  share;  3,000  shares 
authorized at both December 31, 2020, and December 31, 2019; no shares issued or outstanding at December 31, 
2020, and December 31, 2019) 
Series  E  Fixed-Rate  Reset  Non-Cumulative  Perpetual  Preferred  Stock  (par  value  $1  per  share;  11,500  shares 
authorized  at  December  31,  2020,  and  none  authorized  at  December  31,  2019;  issued  and  outstanding  11,500 
shares at December 31, 2020, and none issued or outstanding at December 31, 2019) 
Common stock (par value $1 per share; 60,000,000 shares authorized at both December 31, 2020 and December 
31, 2019; issued 42,093,862 shares at December 31, 2020, and 36,704,278 shares at December 31, 2019) 
Capital surplus 
Retained earnings 
Accumulated other comprehensive income (loss) 
TOTAL STOCKHOLDERS' EQUITY 
TOTAL LIABILITIES AND EQUITY 

See accompanying notes to consolidated financial statements. 

Notes 

3 

$ 

4 
4 
4 

5 

5, 6 

7 
2 

2, 8 
8 
8 

9 

10 
11 

16, 17, 18 

As of December 31, 
2019 
2020 

219,243  $ 
118,660 
337,903 
3,129 

206,607 
172,127 
378,734 
3,564 

6,127,975 
88,839 
75,253 
57,949 

3,312,796 
91,324 
31,321 
26,748 

  10,023,051 
(131,606) 
9,891,445 
219,595 
6,499 
6,624 
576,005 
42,383 
6,052 
187,664 
281,024 

8,367,917 
(70,395) 
8,297,522 
197,558 
2,967 
6,914 
446,345 
48,688 
6,736 
171,625 
186,755 
$ 17,908,339  $ 13,209,597 

$  5,688,810  $  3,543,863 
6,307,425 
1,193,043 
  11,044,331 
182,626 
275,773 
128,730 
  11,631,460 

8,019,704 
1,271,391 
  14,979,905 
167,872 
457,042 
224,289 
  15,829,108 

— 

— 

— 

— 

— 

110,705 

— 

— 

— 

— 

— 

— 

42,094 
1,062,083 
791,630 
72,719 
2,079,231 

36,704 
839,857 
702,502 
(926) 
1,578,137 
$ 17,908,339  $ 13,209,597 

82 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HEARTLAND FINANCIAL USA, INC. 
CONSOLIDATED STATEMENTS OF INCOME 
(Dollars in thousands, except per share data) 

INTEREST INCOME: 

Interest and fees on loans 
Interest on securities: 

Taxable 
Nontaxable 

Interest on federal funds sold 
Interest on interest bearing deposits in other financial institutions 
TOTAL INTEREST INCOME 
INTEREST EXPENSE: 
Interest on deposits 
Interest on short-term borrowings 
Interest on other borrowings (includes $(1,820), $170, and $179 of interest expense (benefit) 
related to derivatives reclassified from accumulated other comprehensive income (loss) for the 
years ended December 31, 2020, 2019, and 2018, respectively) 
TOTAL INTEREST EXPENSE 
NET INTEREST INCOME 
Provision for credit losses 
NET INTEREST INCOME AFTER PROVISION FOR CREDIT LOSSES 
NONINTEREST INCOME: 
Service charges and fees 
Loan servicing income 
Trust fees 
Brokerage and insurance commissions 

Securities gains, net (includes $7,592, $7,659, and $1,085 of net security gains reclassified from 
accumulated other comprehensive income (loss) for the years ended December 31, 2020, 2019, 
and 2018, respectively) 
Unrealized gain on equity securities, net 
Net gains on sale of loans held for sale 
Valuation allowance on servicing rights 
Income on bank owned life insurance 
Other noninterest income 
TOTAL NONINTEREST INCOME 
NONINTEREST EXPENSES: 
Salaries and employee benefits 
Occupancy 
Furniture and equipment 
Professional fees 
Advertising 
Core deposit intangibles and customer relationship intangibles amortization 
Other real estate and loan collection expenses 
(Gain) loss on sales/valuations of assets, net 
Acquisition, integration and restructuring costs 
Partnership investment in tax credit projects 
Other noninterest expenses 
TOTAL NONINTEREST EXPENSES 
INCOME BEFORE INCOME TAXES 

Income taxes (includes $2,376, $1,890, and $165 of income tax expense reclassified from 
accumulated other comprehensive income (loss) for the years ended December 31, 2020, 2019, 
and 2018, respectively) 
NET INCOME 
Preferred dividends 
NET INCOME AVAILABLE TO COMMON STOCKHOLDERS 
EARNINGS PER COMMON SHARE - BASIC 
EARNINGS PER COMMON SHARE - DILUTED 
CASH DIVIDENDS DECLARED PER COMMON SHARE 

See accompanying notes to consolidated financial statements. 

For the Years Ended December 31, 
2019 

2018 

2020 

Notes 

5 

$  424,941  $  424,615  $  393,871 

98,263 
12,484 
— 
924 
536,612 

73,147 
9,868 
4 
6,695 
514,329 

54,131 
14,120 
— 
3,698 
465,820 

9 

30,287 
610 

63,734 
1,748 

35,667 
1,696 

11, 12 

5, 6 

21 
8 
21 
21 

4 
4 

8 

14, 16 
15, 23 
7 

8 

13 

1 
1 

13,986 
44,883 
491,729 
67,066 
424,663 

47,467 
2,977 
20,862 
2,756 

7,793 
640 
28,515 
(1,778) 
3,554 
7,505 
120,291 

202,668 
26,554 
12,514 
54,068 
5,235 
10,670 
1,340 
5,101 
5,381 
3,801 
43,631 
370,963 
173,991 

15,118 
80,600 
433,729 
16,657 
417,072 

52,157 
4,843 
19,399 
3,786 

7,659 
525 
15,555 
(911) 
3,785 
9,410 
116,208 

200,341 
25,429 
12,013 
47,697 
9,825 
11,972 
1,035 
(19,422) 
6,580 
8,030 
45,661 
349,161 
184,119 

14,503 
51,866 
413,954 
24,013 
389,941 

48,706 
7,292 
18,393 
4,513 

1,085 
212 
21,450 
(46) 
2,793 
4,762 
109,160 

195,362 
25,328 
11,927 
41,414 
9,516 
9,355 
3,038 
1,845 
7,564 
4,233 
44,306 
353,888 
145,213 

36,053 
137,938 
(4,451) 

34,990 
149,129 
— 
$  133,487  $  149,129 
$ 
$ 
$ 

3.58  $ 
3.57  $ 
0.80  $ 

4.14  $ 
4.14  $ 
0.68  $ 

28,215 
116,998 
(39) 
$  116,959 
3.54 
3.52 
0.59 

83 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HEARTLAND FINANCIAL USA, INC. 
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME 
(Dollars in thousands) 

NET INCOME 
OTHER COMPREHENSIVE INCOME (LOSS) 
Securities: 

Net change in unrealized gain (loss) on securities 
Reclassification adjustment for net gains realized in net income 
Income taxes 
Other comprehensive income (loss) on securities 
Derivatives used in cash flow hedging relationships: 
Net change in unrealized gain (loss) on derivatives 
Reclassification adjustment for net (gains) losses on derivatives realized in net
income 
Income taxes 
Other comprehensive income (loss) on cash flow hedges 

Other comprehensive income (loss) 
TOTAL COMPREHENSIVE INCOME 

See accompanying notes to consolidated financial statements. 

For the Years Ended December 31, 
2019 
$  137,938  $  149,129  $  116,998 

2020 

2018 

109,972 
(7,592) 
(26,578) 
75,802 

52,557 
(7,659) 
(11,429) 
33,469 

(9,568) 
(1,085) 
2,731 
(7,922) 

(904) 

(3,639) 

816 

(1,820) 
567 
(2,157) 
73,645 

431 
(220) 
1,027 
(6,895) 
$  211,583  $  179,852  $  110,103 

170 
723 
(2,746) 
30,723 

84 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HEARTLAND FINANCIAL USA, INC. 
CONSOLIDATED STATEMENTS OF CHANGES IN EQUITY 
(Dollars in thousands, except per share data) 

Heartland Financial USA, Inc. Stockholders' Equity 

Preferred 
Stock 

Common 
Stock 

Capital
Surplus 

Accumulated 
Other 

Retained  Comprehensive
Income (Loss) 
Earnings 

Treasury
Stock 

Total 
Equity 

$ 

938  $ 

29,953  $  503,709  $  481,331  $ 

(24,474) 

$ 

—  $  991,457 

116,998 

(6,895) 

110,103 

280 

(280) 

— 

(39) 

(19,318) 

4,524 

234,881 

4,505 

(39) 

(19,318) 

(938) 

(97) 

239,502 

4,505 

(97) 

97 

—  $ 

34,477  $  743,095  $  579,252  $ 

—  $ 

34,477  $  743,095  $  579,252  $ 

(31,649) 

(31,649) 

$ 

$ 

—  $ 1,325,175 

—  $ 1,325,175 

149,129 

30,723 

(1,272) 

(24,607) 

179,852 

(1,272) 

(24,607) 

92,919 

6,070 

2,227 

90,692 

6,070 

—  $ 

36,704  $  839,857  $  702,502  $ 

—  $ 

36,704  $  839,857  $  702,502  $ 

(926) 

(926) 

$ 

$ 

—  $ 1,578,137 

—  $ 1,578,137 

Balance at January 1, 2018 

Comprehensive income (loss) 

Reclassification of unrealized net gain on equity
securities 

Cash dividends declared: 

Series D Preferred,$52.50 per share 

Common, $0.59 per share 

Redemption of Series D preferred stock 

(938) 

Purchase of 1,761 shares of treasury stock 

Issuance of 4,525,904 shares of common stock 

Stock based compensation 

Balance at December 31, 2018 

Balance at January 1, 2019 

Comprehensive income (loss) 

Cumulative effect adjustment from the adoption of
ASU 2016-02 on January 1, 2019 

Cash dividends declared: 

Common, $0.68 per share 

Issuance of 2,226,779 shares of common stock 

Stock based compensation 

Balance at December 31, 2019 

Balance at January 1, 2020 

Cumulative effect adjustment from the adoption of
ASU 2016-13 on January 1, 2020 

$ 

$ 

$ 

$ 

Adjusted balance on January 1, 2020 

— 

36,704 

839,857 

Comprehensive income (loss) 

Cash dividends declared: 

Preferred, $386.94 per share 

Common, $0.80 per share 

Issuance of 11,500 shares of Series E preferred stock 

110,705 

Issuance of 5,389,584 shares of common stock 

Stock based compensation 

5,390 

214,816 

7,410 

(14,891) 

687,611 

137,938 

(4,451) 

(29,468) 

(926) 

73,645 

(14,891) 

— 

  1,563,246 

211,583 

(4,451) 

(29,468) 

110,705 

220,206 

7,410 

Balance at December 31, 2020 

$  110,705  $ 

42,094  $ 1,062,083  $  791,630  $ 

72,719 

$ 

—  $ 2,079,231 

See accompanying notes to consolidated financial statements. 

85 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HEARTLAND FINANCIAL USA, INC. 
CONSOLIDATED STATEMENTS OF CASH FLOWS 
(Dollars in thousands) 

For the Years Ended December 31, 
2019 

2018 

2020 

CASH FLOWS FROM OPERATING ACTIVITIES: 
Net income 
Adjustments to reconcile net income to net cash provided by operating activities: 

$ 

137,938  $ 

149,129  $ 

116,998 

Depreciation and amortization 
Provision for credit losses 
Net amortization of premium on securities 
Provision for deferred taxes 
Securities gains, net 
Unrealized gain on equity securities, net 
Stock based compensation 
(Gain) loss on sales/valuations of assets, net 
Loans originated for sale 
Proceeds on sales of loans held for sale 
Net gains on sales of loans held for sale 
(Increase) decrease in accrued interest receivable 
(Increase) decrease in prepaid expenses 
Increase (decrease) in accrued interest payable 
Gain on extinguishment of debt 
Capitalization of servicing rights 
Valuation adjustment on servicing rights 
Net excess tax (expense) benefit from stock based compensation 
Other, net 

NET CASH PROVIDED BY OPERATING ACTIVITIES 
CASH FLOWS FROM INVESTING ACTIVITIES: 
Purchase of time deposits in other financial institutions 
Proceeds from the sale of securities available for sale 
Proceeds from the sale of securities held to maturity 
Proceeds from the sale, maturity of and principal paydowns on other investments 
Proceeds from the redemption of time deposits in other financial institutions 
Proceeds from the maturity of and principal paydowns on securities available for sale 
Proceeds from the maturity of and principal paydowns on securities held to maturity 
Proceeds from the maturity of time deposits in other financial institutions 
Purchase of securities available for sale 
Purchase of other investments 
Net increase in loans 
Purchase of bank owned life insurance policies 
Proceeds from bank owned life insurance policies 
Proceeds from sale of mortgage servicing rights 
Capital expenditures and investments 
Net cash and cash equivalents received in acquisitions 
Net cash expended in divestitures 
Proceeds from sale of equipment 
Proceeds on sale of OREO and other repossessed assets 
NET CASH USED BY INVESTING ACTIVITIES 

27,289 
67,066 
16,042 
(10,910) 
(7,793) 
(640) 
7,410 
5,101 
(621,507) 
615,439 
(25,133) 
(9,971) 
(3,504) 
(2,915) 
— 
(3,484) 
1,778 
(93) 
(1,745) 
190,368 

— 
1,097,378 
1,056 
8,506 
— 
567,884 
3,458 
585 
(4,119,814) 
(49,228) 
(444,146) 
(292) 
606 
— 
(18,542) 
641,315 
— 
5,895 
3,913 
(2,301,426) 

30,797 
16,657 
20,326 
(414) 
(7,659) 
(525) 
6,070 
(8,394) 
(384,603) 
396,290 
(14,661) 
1,301 
(8,566) 
421 
(375) 
(1,011) 
911 
266 
(34,786) 
161,174 

(258) 
1,628,467 
— 
10,325 
— 
402,946 
3,158 
1,216 
(2,577,106) 
(6,446) 
(90,749) 
(28) 
1,402 
35,017 
(17,928) 
76,071 
(49,264) 
903 
8,304 
(573,970) 

30,791 
24,013 
25,142 
2,760 
(1,085) 
(212) 
4,505 
2,208 
(646,019) 
714,259 
(16,404) 
(3,368) 
2,364 
(2) 
— 
(5,160) 
46 
674 
(8,760) 
242,750 

(1,000) 
727,895 
— 
1,618 
8,767 
237,747 
15,953 
6,993 
(1,197,822) 
(3,731) 
(132,401) 
(2,228) 
— 
— 
(12,742) 
212,197 
— 
2,972 
11,562 
(124,220) 

86 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HEARTLAND FINANCIAL USA, INC. 
CONSOLIDATED STATEMENTS OF CASH FLOWS, CONTINUED 
(Dollars in thousands) 

CASH FLOWS FROM FINANCING ACTIVITIES: 
Net increase in demand deposits 
Net increase in savings accounts 
Net decrease in time deposit accounts 
Proceeds on short-term revolving credit line 
Repayments on short-term revolving credit line 
Net increase (decrease) in short-term borrowings 
Proceeds from short term FHLB advances 
Repayments of short term FHLB advances 
Proceeds from other borrowings 
Repayments of other borrowings 
Proceeds from issuance of preferred stock 
Payment for the redemption of debt 
Purchase of treasury stock 
Proceeds from issuance of common stock 
Dividends paid 
NET CASH PROVIDED (USED) BY FINANCING ACTIVITIES 
Net increase (decrease) in cash and cash equivalents 
Cash and cash equivalents at beginning of year 
CASH AND CASH EQUIVALENTS AT END OF PERIOD 
Supplemental disclosures: 

Cash paid for income/franchise taxes 
Cash paid for interest 
Loans transferred to OREO 
Transfer of premises from premises, furniture and equipment held for sale to premises, 
furniture and equipment, net 
Purchases of securities available for sale, accrued, not paid 
Transfer of premises from premises, furniture and equipment, net to premises, 
furniture and equipment held for sale 
Securities transferred from held to maturity to available for sale 
Conversion/redemption of Series D preferred stock to common stock 
Securities transferred from available for sale to held to maturity 
Loans transferred to held for sale 
Deposits transferred to held for sale 
Dividends declared, not paid 
Stock consideration granted for acquisitions 

See accompanying notes to consolidated financial statements. 

For the Years Ended December 31, 
2019 

2018 

2020 

1,367,903 
735,968 
(254,540)   

— 
— 
40,137 
516,545 
(597,742)   
314,397 
(134,244)   
110,705 
— 
— 
3,004 
(31,906)   

2,070,227 

(40,831)   
378,734 
337,903  $ 

51,178 
680,641 
(81,251)   

— 
— 

(51,314)   
512,085 
(546,725)   

50 

(20,693)   

— 
(2,125)   
— 
661 
(24,607)   
517,900 
105,104 
273,630 
378,734  $ 

33,402  $ 
47,798 
3,511 

37,609  $ 
80,238 
8,066 

855 
— 

8,134 
— 
— 
462 
— 
— 
2,013 
217,202 

4,306 
11,106 

4,655 
148,030 
— 
— 
32,111 
76,968 
— 
92,258 

8,052 
318,697 
(221,980) 
25,000 
(25,000) 
(158,519) 
462,940 
(402,102) 
30,131 
(59,157) 
— 
— 
(97) 
489 
(19,357) 
(40,903) 
77,627 
196,003 
273,630 

17,085 
51,868 
7,866 

81 
— 

7,660 
— 
938 
— 
96,027 
106,409 
— 
238,075 

$ 

$ 

87 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
HEARTLAND FINANCIAL USA, INC. 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 

ONE 
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES 

Nature of Operations - Heartland Financial USA, Inc. ("Heartland") is a multi-bank holding company with locations in Iowa, 
Illinois,  Wisconsin,  New  Mexico,  Arizona,  Colorado,  Montana,  Minnesota,  Kansas,  Missouri,  Texas  and  California.  The 
principal  services  of  Heartland,  which  are  provided  through  its  subsidiaries,  are  FDIC-insured  deposit  accounts  and  related 
services,  and  loans  to  businesses  and  individuals.  The  loans  consist  primarily  of  commercial  and  industrial,  owner-occupied 
commercial real estate, non-owner occupied commercial real estate, real estate construction, agricultural and agricultural real 
estate, residential real estate and consumer loans. 

Principles  of  Presentation  - The  consolidated  financial  statements  include  the  accounts  of  Heartland  and  its  subsidiaries: 
Dubuque  Bank  and  Trust  Company;  Illinois  Bank  &  Trust;  Wisconsin  Bank  &  Trust;  New  Mexico  Bank  &  Trust;  Arizona 
Bank & Trust; Rocky Mountain Bank; Citywide Banks; Minnesota Bank & Trust; Bank of Blue Valley; Premier Valley Bank; 
First  Bank  &  Trust;  Citizens  Finance  Parent  Co.;  DB&T  Insurance,  Inc.;  DB&T  Community  Development  Corp.;  Heartland 
Community Development, Inc.; Heartland Financial USA, Inc. Insurance Services; Citizens Finance Co.; Citizens Finance of 
Illinois Co.; Heartland Financial Statutory Trust IV; Heartland Financial Statutory Trust V; Heartland Financial Statutory Trust 
VI; Heartland Financial Statutory Trust VII; Morrill Statutory Trust I; Morrill Statutory Trust II; Sheboygan Statutory Trust I, 
CBNM Capital Trust I, Citywide Capital Trust III, Citywide Capital Trust IV, Citywide Capital Trust V, OCGI Statutory Trust 
III, OCGI Capital Trust IV, BVBC Capital Trust II, and BVBC Capital Trust III. All of Heartland’s subsidiaries are wholly-
owned as of December 31, 2020. 

The  consolidated  financial  statements  have  been  prepared  in  accordance  with  U.S.  generally  accepted  accounting  principles 
("GAAP") and prevailing practices within the banking industry. In preparing such financial statements, management is required 
to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets 
and  liabilities  as  of  the  date  of  the  balance  sheets  and  revenues  and  expenses  for  the  years  then  ended.  Actual  results  could 
differ significantly from those estimates. A material estimate that is particularly susceptible to significant change relates to the 
determination of the allowance for credit losses. 

Business Combinations - Heartland applies the acquisition method of accounting in accordance with the Financial Accounting 
Standards  Board  ("FASB")  Accounting  Standards  Codification  ("ASC")  Topic  805,  Business  Combinations.  Under  the 
acquisition method, Heartland recognizes assets acquired, including identified intangible assets, and the liabilities assumed in 
acquisitions  at  fair  value  as  of  the  acquisition  date,  with  the  acquisition-related  transaction  costs  expensed  in  the  period 
incurred.  Determining  the  fair  value  of  assets  acquired  and  liabilities  assumed  often  involves  estimates  based  on  third-party 
valuations, such as appraisals, or internal valuations based on discounted cash flow analyses or other valuation techniques that 
may include estimates of attrition, inflation, asset growth rates, discount rates, multiples of earnings or other relevant factors. In 
addition, the determination of the useful lives over which an intangible asset will be amortized is subjective. 

Cash and Cash Equivalents - For purposes of reporting cash flows, cash and cash equivalents include cash on hand, amounts 
due from banks, interest bearing deposits held at the Federal Reserve Bank, federal funds sold to other banks and other short-
term investments. Generally, federal funds are purchased and sold for one-day periods. 

Trading Securities - Trading securities represent those securities Heartland intends to actively trade and are stated at fair value 
with changes in fair value reflected in noninterest income. Heartland had no trading securities at both December 31, 2020 and 
2019. 

Available for Sale ("AFS") Debt Securities and Equity Securities - Available for sale securities consist of those securities not 
classified as held to maturity or trading, which management intends to hold for indefinite periods of time or that may be sold in 
response to changes in interest rates, prepayments or other similar factors. Available for sale securities are stated at fair value 
with  any  unrealized  gain  or  loss,  net  of  applicable  income  tax,  reported  as  a  separate  component  of  stockholders’  equity. 
Security premiums and discounts are amortized/accreted using the interest method over the period from the purchase date to the 
expected maturity or call date of the related security. 

Heartland reviews the investment securities portfolio at the security level on a quarterly basis for potential credit losses, which 
takes into consideration numerous factors, and the relative significance of any single factor can vary by security. Some factors 
Heartland may consider include changes in security ratings, financial condition of the issuer, as well as security and industry 
specific  economic  conditions.  In  addition,  with  regard  to  debt  securities,  Heartland  may  also  evaluate  payment  structure, 

88 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
whether there are defaulted payments or expected defaults, prepayment speeds and the value of any underlying collateral. For 
certain debt securities in unrealized loss positions, Heartland prepares cash flow analyses to compare the present value of cash 
flows expected to be collected from the security with the amortized cost basis of the security. 

Realized securities gains or losses on securities sales (using specific identification method) and declines in value judged to be 
other-than-temporary are included in impairment loss on securities in the consolidated statements of income. 

Equity securities include Community Reinvestment Act mutual funds with readily determinable fair values and are carried at 
fair  value.  Certain  equity  securities  do  not  have  readily  determinable  fair  values,  such  as  Federal  Reserve  Bank  stock  and 
Federal Home Loan Bank stock, which are held for debt and regulatory purposes and are carried at cost minus impairment, if 
any, plus or minus changes resulting from observable price changes for the identical or similar investment of the same issuer. 
Heartland has not recorded any impairment or other adjustments to the carrying amount of these investments during 2020. 

Allowance for Credit Losses on AFS Debt Securities - AFS debt securities in unrealized loss positions are evaluated for credit 
related  loss  at  least  quarterly.  The  decline  in  fair  value  of  an  AFS  debt  security  due  to  credit  loss  results  in  recording  an 
allowance for credit losses to the extent the fair value is less than the amortized cost basis. Declines in fair value that have not 
been  recorded  through  an  allowance  for  credit  losses,  such  as  declines  due  to  changes  in  market  interest  rates,  are  recorded 
through  other  comprehensive  income,  net  of  applicable  taxes.  Although  these  evaluations  involve  significant  judgment,  an 
unrealized loss in the fair value of a debt security is generally considered to not be related to credit when the fair value of the 
security  is  below  the  carrying  value  primarily  due  to  changes  in  risk-free  interest  rates,  there  has  not  been  significant 
deterioration in the financial condition of the issuer, and Heartland does not intend to sell nor does it believe it will be required 
to sell the security before the recovery of its cost basis. Heartland had no allowance for credit losses on AFS debt securities 
recorded at December 31, 2020. 

Securities Held to Maturity - Securities which Heartland has the ability and positive intent to hold to maturity are classified as 
held to maturity. Such securities are stated at amortized cost, adjusted for premiums and discounts that are amortized/accreted 
using the interest method over the period from the purchase date to the expected maturity or call date of the related security. 
Unrealized losses determined to be other-than-temporary are charged to noninterest income. 

Allowance  for  Credit  Losses  on  Held  to  Maturity  Debt  Securities  - Heartland  measures  expected  credit  losses  on  held  to 
maturity debt securities on a collective basis based on security type. The estimate of expected credit losses considers historical 
credit information that is adjusted for current conditions and supportable forecasts. Heartland's held to maturity debt securities 
consist primarily of investment grade obligations of states and political subdivisions. The forecast and forecast period used in 
the  calculation  of  the  allowance  for  credit  losses  for  loans  is  used  in  calculating  the  allowance  for  credit  losses  on  held  to 
maturity debt securities.. 

Loans Held to Maturity - Loans that management has the intent and ability to hold for the foreseeable future or until maturity 
or payoff are reported at amortized cost, which is the principal amount outstanding, net of cumulative charge-offs, unamortized 
net deferred loan origination fees and costs and unamortized premiums or discounts on purchased loans. Heartland has a loan 
policy  which  establishes  the  credit  risk  appetite,  lending  standards  and  underwriting  criteria  designed  so  that  Heartland  may 
extend  credit  in  a  prudent  and  sound  manner.  The  Heartland  board  of  directors  reviews  and  approves  the  loan  policy  on  a 
regular basis. A reporting system supplements the review process by providing management and the board with frequent reports 
related  to  loan  production,  loan  quality,  concentrations  of  credit,  loan  delinquencies  and  nonperforming  loans  and  potential 
problem loans. 

Heartland  originates  commercial  and  industrial  loans  and  owner  occupied  commercial  real  estate  loans  for  a  wide  variety  of 
business  purposes,  including  lines  of  credit  for  capital  and  operating  purposes  and  term  loans  for  real  estate  and  equipment 
purchases.  Non-owner  occupied  commercial  real  estate  loans  provide  financing  for  various  non-owner  occupied  or  income 
producing  properties.  Real  estate  construction  loans  are  generally  short-term  or  interim  loans  that  provide  financing  for 
acquiring or developing commercial income properties, multi-family projects or single-family residential homes. Agricultural 
and  agricultural  real  estate  loans  provide  financing  for  capital  improvements  and  farm  operations,  as  well  as  livestock  and 
machinery  purchases.  Residential  real  estate  loans  are  originated  for  the  purchase  or  refinancing  of  single  family  residential 
properties. Consumer loans include loans for motor vehicles, home improvement, home equity and personal lines of credit. 

Loans  are  considered  past  due  if  the  required  principal  and  interest  payments  have  not  been  received  as  of  the  date  such 
payments  were  due.  Heartland’s  policy  is  to  discontinue  the  accrual  of  interest  income  on  any  loan  when,  in  the  opinion  of 
management, there is a reasonable doubt as to the timely collection of the interest and principal, normally when a loan is 90 
days past due. When interest accruals are deemed uncollectible, interest credited to income in the current year is reversed and 

89 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
interest   accrued  in  prior  years  is  charged  to  the   allowance   for  credit   losses.  A  loan  can  be   restored  to  accrual   status  if  the  
borrower has resumed paying the  full  amount  of the  scheduled contractual  interest  and principal  payments on the  loan, and (1) 
all   principal   and  interest   amounts  contractually  due   (including  arrearages)  are   reasonably  assured  of  repayment   within  a  
reasonable  period of time, and (2) there  is a  sustained period of repayment  performance  (generally a  minimum  of six months) 
by the borrower in accordance with the scheduled contractual terms. 

Acquired Loans  - On January 1, 2020, Heartland adopted ASU 2016-13, "Financial  Instruments - Credit  Losses (Topic  326)," 
and  loans  acquired  after  January  1,  2020  are   presented  under  ASC   Topic   326  while   loans  acquired  before   January  1,  2020, 
continue  to be  reported in accordance  with previously applicable  GAAP. Heartland adopted ASU 2016-13 using the  prospective  
transition  approach  for  loans  purchased  with  credit   deterioration  ("PCD")  that   were   previously  classified  as  purchased  credit  
impaired ("PCI") and accounted for under ASC  310-30. In accordance  with ASC  326, Heartland did not  reassess whether PCI 
loans met  the  criteria  of PCD loans as of the  adoption date. Heartland has acquired loans through acquisitions, some  of which 
have   experienced  more   than  insignificant   deterioration  in  credit   quality  since   origination  and  are   classified  as  PCD  loans. 
Heartland considers the following criteria in determining PCD loans:    

•  watch, substandard and non-accrual loans; 
• 
• 
• 
• 
• 
• 

loans delinquent more than 30 days as of the acquisition date; 
loans that have experienced more than one 30-59 day delinquency; 
loans that have experienced any delinquency of more than 60 days; 
loan with a TDR status as of the acquisition date; 
loans with a Coronavirus Disease 2019 ("COVID-19") modification as of the acquisition date; 
loans in high-risk industries based on macroeconomic  conditions and local  market  conditions of the  acquired entity on 
acquisition date.  

An allowance  for credit  losses on PCD loans is determined using the  same  allowance  methodology as described below for loans 
held to maturity. The  allowance  for credit  losses determined on a  collective  basis is allocated to individual  loans. The  sum  of 
the  PCD loan purchase  price  and allowance  for credit  loss becomes the  initial  amortized cost  basis. The  difference  between the  
initial amortized cost basis and the par value of the loan is a noncredit discount or premium, which is amortized into interest 
income over the life of the loan. Any subsequent changes to the credit quality of PCD loans are recognized in net income by 
adjusting the allowance for credit losses through provision expense. 

At acquisition, for purchased loans not defined as PCD loans ("non-PCD"), the purpose of the loan (e.g., business, agricultural 
or  personal),  the  type  of  borrower  (e.g.,  business  or  individual)  and  the  type  of  collateral  for  the  loan  (e.g.,  commercial  real 
estate,  residential  real  estate,  general  business  assets  or  unsecured)  of  each  loan  are  considered  in  order  to  assign  purchased 
loans  into  one  of  the  following  eight  loan  pools:  commercial  and  industrial,  Paycheck  Protection  Program  ("PPP"),  owner 
occupied  commercial  real  estate,  non-owner  occupied  commercial  real  estate,  real  estate  construction,  agricultural  and 
agricultural real estate, residential real estate and consumer. 

For  non-PCD  loans,  the  premium  or  discount,  if  any,  representing  the  excess  of  the  amount  of  reasonably  estimable  and 
probable discounted future cash collections over the purchase price, is accreted into interest income using the interest method 
over the weighted average remaining contractual life of the loan pool. Because Heartland uses the pool method as described 
above, no adjustment is made to the discount of an individual loan on the specific date of a credit event with respect to such 
loan. Additionally, the premium or discount accretion is suspended on loans that subsequently become nonperforming. 

An allowance for credit losses for non-PCD loans is established through recognition of provision expense in net income using 
the same methodology as other loans held to maturity. 

Allowance for Credit Losses for Loans - As noted previously, Heartland adopted ASU 2016-13 on January 1, 2020, and thus 
for  2020  follows  the  current  expected  credit  losses  methodology.  Prior  periods  have  been  reported  in  accordance  with 
previously applicable GAAP, which followed the incurred credit losses methodology. The following policies noted are under 
the  current  expected  credit  losses  methodology.  A  summary  of  Heartland's  previous  policies  under  the  incurred  credit  losses 
methodology follows at the end of this section. 

The allowance for credit losses is a valuation account that is deducted from the loans held to maturity amortized cost basis to 
present the net amount expected to be collected on the loans. Loans are charged off against the allowance when management 
believes  the  uncollectibility  of  a  loan  balance  is  confirmed.  Provisions  for  credit  losses  for  loans  and  recoveries  on  loan 
previously charged-off by Heartland are added back to the allowance. 

90 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Heartland's allowance model is designed to consider the current contractual term of the loan, defined as starting as of the most 
recent renewal date and ending at maturity date. 

Management's estimation of expected credit losses is based on relevant information about past events, current conditions, and 
reasonable  and  supportable  forecasts  that  affect  the  collectability  of  the  reported  amounts,  including  expected  defaults  and 
prepayments.  Historical  loss  experience  is  generally  the  starting  point  for  estimating  expected  credit  losses.  Adjustments  are 
made  to  historical  loss  experience  to  reflect  differences  in  asset-specific  risk  characteristics,  such  as  underwriting  standards, 
portfolio  mix  or  asset  terms  and  differences  in  economic  conditions,  both  current  conditions  and  reasonable  and  supportable 
forecasts. If Heartland is not able to make or obtain reasonable and supportable forecasts for the entire life of the financial asset, 
it  is  required  to  estimate  expected  credit  losses  for  the  remaining  life  using  an  approach  that  reverts  to  historical  credit  loss 
information. The components of the allowance for credit losses are described more specifically below. 

Quantitative Factors 
The quantitative component of the allowance for credit losses is measured using historical loss experience using a look back 
period,  currently  over  the  most  recent  12  years,  on  a  pool  basis  for  loans  with  similar  risk  characteristics.  Heartland  utilizes 
third-party  software  to  calculate  the  expected  credit  losses  using  two  separate  methodologies.  For  certain  commercial  and 
agricultural loans, the expected credit losses are calculated through a transition matrix model derived probability of default and 
loss  given  default  methodology.  The  transition  matrix  model  determines  the  life  of  loan  probability  of  default  using  the 
historical  transitions  of  loans  between  risk  ratings  and  through  default.  The  probability  of  default  and  loss  given  default 
methodology  have  been  developed  using  Heartland’s  historical  loss  experience  over  the  look  back  period.  For  smaller 
commercial  and  agricultural  loans,  residential  real  estate  loans  and  consumer  loans,  a  lifetime  average  historical  loss  rate  is 
established for each pool of loans based upon an average loss rate calculated using Heartland historical loss experience over the 
look back-period. 

The risks in the commercial and industrial loan portfolio include the unpredictability of the cash flow of the borrowers and the 
variability in the value of the collateral securing the loans. Owner occupied commercial real estate loans are dependent upon the 
cash  flow  of  the  borrowers  and  the  collateral  value  of  the  real  estate.  Non-owner  occupied  commercial  real  estate  loans  are 
typically dependent, in large part, on sufficient income from the properties securing the loans to cover the operating expenses 
and debt service. Real estate construction loans involve additional risks because funds are advanced based upon estimates of 
costs and the estimated value of the completed project. Additionally, real estate construction loans have a greater risk of default 
in a weaker economy because the source of repayment is reliant on the successful and timely sale of the project. Agricultural 
and agricultural real estate loans are dependent upon the profitable operation or management of the farm property securing the 
loan.  Loans  secured  by  farm  equipment,  livestock  or  crops  may  not  provide  an  adequate  source  of  repayment  because  of 
damage  or  depreciation.  Residential  real  estate  loans  are  dependent  upon  the  borrower's  ability  to  repay  the  loan  and  the 
underlying collateral value. Consumer loans are dependent upon the borrower's personal financial circumstances and continued 
financial stability. 

If a  loan no longer shares similar risk characteristics with other loans in the  pool, it  is evaluated on an individual  basis and is not  
included in the  collective  evaluation. Lending relationships with $500,000 or more  of total  exposure  and are  on nonaccrual  are  
individually assessed using a  collateral  dependency calculation. A loan is collateral-dependent  when the  debtor is experiencing 
financial  difficulty and repayment  is expected to be  provided substantially through the  sale  or operation of the  collateral. The  
impairment  will  be  recognized by creating a  specific  reserve  against  the  loan with a  corresponding charge  to provision expense. 
In most  cases, the  specific  reserve  will  be  charged off in the  same  quarter as the  loss is probable. In some  cases, when Heartland 
believes certain loans do not  share  the  same  risk characteristics with other loans in the  pool, the  standard allows for these  loans 
to be individually assessed. All individually assessed loan calculations are completed at least semi-annually. 

Qualitative Factors 
Heartland's allowance  methodology also has a  qualitative  component, the  purpose  of which is to provide  management  with a  
means to take  into consideration changes in current  conditions that  could potentially have  an effect, up or down, on the  level  of 
recognized loan losses, that, for whatever reason, fail  to show up in the  quantitative  analysis performed in determining its base  
loan loss rates. 

Heartland utilizes the following qualitative factors: 
changes in lending policies and procedures 
changes in the nature and volume of loans 
experience and ability of management 

• 
• 
• 

91 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
• 
• 
• 
• 

changes in the credit quality of the loan portfolio 
risk in acquired portfolios 
concentrations of credit 
other external factors 

The  qualitative  adjustments are  based on the  comparison of the  current  condition to the  average  condition over the  look back 
period. The  adjustment  amount  can be  either positive  or negative  depending on whether or not  the  current  condition is better or 
worse   than  the   historical   average.  Heartland  incorporates  the   adjustments  for  changes  in  current   conditions  using  an  overlay 
approach. The  adjustments are  applied as a  percentage  adjustment  in addition to the  calculated historical  loss rates of each pool. 
These  adjustments reflect  the  extent  to which Heartland expects current  conditions to differ from  the  conditions that  existed for 
the   period  over  which  historical   information  was  evaluated.  Heartland  utilizes  an  anchoring  approach  to  determine   the  
minimum  and maximum  amount  of qualitative  allowance  for credit  losses, which is determined by comparing the  highest  and 
lowest historical rate to the average loss rate to calculate the rate for the adjustment. 

Economic Forecasting 
The allowance for credit losses estimate incorporates a reasonable and supportable forecast of various macro-economic indices 
over the remaining life of Heartland’s assets. Heartland utilizes an overlay approach for its economic forecasting component, 
similar  to  the  method  utilized  for  the  qualitative  factors.  The  length  of  the  reasonable  and  supportable  forecast  period  is  a 
judgmental determination based on the level to which the entity can support its forecast of economic conditions that drive its 
estimate of expected loss. Heartland compares forecasted macro-economic indices, such as unemployment and gross domestic 
product, to the economic conditions that existed over Heartland's look back period. 

Heartland  uses  Moody's  baseline  economic  forecast  scenario,  which  is  updated  quarterly  in  Heartland's  methodology.  The 
economic forecast reverts to the historical mean immediately at the end of the reasonable and supportable forecast period. For 
Heartland's  January  1,  2020  calculation,  a  two-year  reasonable  and  supportable  forecast  period  was  used.  Because  of  the 
economic uncertainty associated with COVID-19, Heartland utilized a one-year reasonable and supportable forecast period for 
the calculation of the December 31, 2020 allowance for credit losses. 

It  is  expected  that  actual  economic  conditions  will,  in  many  circumstances,  turn  out  differently  than  forecasted  because  the 
ultimate outcomes during the forecast period may be affected by events that were unforeseen, such as economic disruption and  
fiscal or monetary policy actions, which are exacerbated by longer forecasting periods. This uncertainty would be relevant to 
the  entity’s  confidence  level  as  to  the  outcomes  being  forecasted.  That  is,  an  entity  is  likely  less  confident  in  the  ultimate 
outcome  of  events  that  will  occur  at  the  end  of  the  forecast  period  as  compared  to  the  beginning.  As  a  result,  actual  future 
economic conditions may not be an effective indicator of the quality of management’s forecasting process, including the length 
of the forecast period. 

Under the incurred credit losses methodology utilized in the prior periods, the allowance for loan losses was maintained at a 
level estimated by management to provide for known and inherent risks in the loan portfolio. The allowance for loan losses was 
based  upon  a  continuing  review  of  past  loan  loss  experience,  current  economic  conditions,  volume  growth,  the  underlying 
collateral value of the loans and other relevant factors. Loans which were deemed uncollectible were charged-off and deducted 
from the allowance for loan losses. Provisions for loan losses and recoveries on loans previously charged-off by Heartland were 
added to the allowance for loan losses. 

The  incurred  credit  losses  methodology  included  the  establishment  of  a  dual  risk  rating  system,  which  allowed  for  the 
utilization of a probability of default and loss given default for certain commercial and agricultural loans in the calculation of 
the allowance for loan losses. The probability of default and loss given default methodology was developed using Heartland’s 
default and loss experience over historical observation periods. Heartland's incurred credit losses methodology also utilized loss 
emergence periods, which represented the average amount of time from the point that a loss was incurred to the point at which 
the loss was confirmed. The loss rates used in the allowance calculation were periodically re-evaluated and adjusted to reflect 
changes in historical loss levels or other risks. In addition to past loss experience, management also utilized certain qualitative 
factors  in  our  incurred  credit  losses  methodology  including  the  overall  composition  of  the  loan  portfolio,  general  economic 
conditions, types of loans, loan collateral values, and trends in loan delinquencies and non-performing assets. 

Troubled Debt Restructured Loans - Loans are considered troubled debt restructured loans ("TDR") if concessions have been 
granted to borrowers that are experiencing financial difficulty. The concessions granted generally involve the modification of 
terms of the loan, such as changes in payment schedule or interest rate, which generally would not otherwise be considered. 
TDRs  can  involve  loans  remaining  on  nonaccrual,  moving  to  nonaccrual,  or  continuing  on  accrual  status,  depending  on  the 

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individual  facts  and  circumstances  of  the  borrower.  Nonaccrual  TDRs  are  included  and  treated  consistently  with  all  other 
nonaccrual loans. In addition, all accruing TDRs are reported and accounted for as impaired loans. Generally, TDRs remain on 
nonaccrual  until  the  customer  has  attained  a  sustained  period  of  repayment  performance  under  the  modified  loan  terms 
(generally a minimum of six months). However, performance prior to the restructuring, or significant events that coincide with 
the  restructuring,  are  considered  in  assessing  whether  the  borrower  can  meet  the  new  terms  and  whether  the  loan  should  be 
returned  to or maintained on accrual status. If the borrower’s ability to meet the revised payment schedule is not reasonably 
assured, the loan remains on nonaccrual status. 

During 2020, TDR treatments were updated due to COVID-19 and the Coronavirus Aid, Relief and Economic Security Act (the 
"CARES Act") regulation. Under the CARES Act, banking institutions are not required to classify modifications as TDR’s if 
the following three conditions are met: 1) the deferral was related to COVID-19, 2) executed on a loan that was not more than 
30 days past due as of December 31, 2019, and 3) executed between March 1, 2020 and the later of December 31, 2020 or the 
last day of the Declaration of National Emergency. Heartland has adopted the CARES Act rule for TDR classification and has 
enhanced its procedures for deferral monitoring. 

A loan that is a TDR that has an interest rate consistent with market rates at the time of restructuring and is in compliance with 
its modified terms in the calendar year after the year in which the restructuring took place is no longer considered a TDR. To be 
considered in compliance with its modified terms, a loan that is a TDR must be in accrual status and must be current or less than 
30  days  past  due  under  the  modified  repayment  terms.  A  loan  that  has  been  modified  at  a  below  market  rate  will  remain 
classified as a TDR. If the borrower’s financial conditions improve to the extent that the borrower qualifies for a new loan with 
market terms, the new loan will not be considered a TDR if Heartland's credit analysis shows the borrower's ability to perform 
under scheduled terms. 

Loans Held for Sale - Loans held for sale are stated at the lower of cost or fair value on an aggregate basis. Gains or losses on 
sales are recorded in noninterest income. Direct loan origination costs and fees are deferred at origination of the loan. These 
deferred costs and fees are recognized in noninterest income as part of the gain or loss on sales of loans upon sale of the loan. 

At December 31, 2020 and 2019, loans held for sale primarily consisted of 1-4 family residential mortgages. 

Allowance  for  Credit  Losses  on  Unfunded  Loan  Commitments  - Heartland  estimates  expected  credit  losses  over  the 
contractual  term  of  the  loan  for  the  unfunded  portion  of  the  loan  commitment  that  is  not  unconditionally  cancellable  by 
Heartland using the same allowance methodology for credit losses for loans described above. Management uses an estimated 
average  utilization  rate  to  determine  the  exposure  at  default.  The  allowance  for  unfunded  commitments  is  recorded  in  the 
Accrued Expenses and Other Liabilities section of the consolidated balance sheets. 

Mortgage  Servicing  and  Transfers  of  Financial  Assets  - Heartland  regularly  sells  residential  mortgage  loans  to  others, 
primarily  government  sponsored  entities,  on  a  non-recourse  basis.  Sold  loans  are  not  included  in  the  accompanying 
consolidated balance sheets. Heartland generally retains the right to service the sold loans for a fee. Heartland's First Bank and 
Trust subsidiary serviced mortgage loans primarily for government sponsored entities with aggregate unpaid principal balance 
of $743.3 million and $616.7 million, at December 31, 2020 and 2019, respectively. 

Premises, Furniture and Equipment, net - Premises, furniture and equipment are stated at cost less accumulated depreciation. 
The provision for depreciation of premises, furniture and equipment is determined by straight-line and accelerated methods over 
the estimated useful lives of 18 to 39 years for buildings, 15 years for land improvements and 3 to 7 years for furniture and 
equipment. 

Premises, Furniture and Equipment Held for Sale - Premises, furniture and equipment are stated at the estimated fair value 
less disposal costs. Subsequent write-downs and gains or losses on the sales are recorded to loss on sales/valuation of assets, 
net. 

Other  Real  Estate  - Other  real  estate  represents  property  acquired  through  foreclosures  and  settlements  of  loans.  Property 
acquired is recorded at the estimated fair value of the property less disposal costs. The excess of carrying value over fair value 
less disposal costs is charged against the allowance for credit losses. Subsequent write downs estimated on the basis of later 
valuations and gains or losses on sales are charged to loss on sales/valuation of assets, net. Expenses incurred in maintaining 
such properties are charged to other real estate and loan collection expenses. 

Goodwill - Goodwill represents the excess of the purchase price of acquired subsidiaries’ net assets over their fair value at the 
purchase date. Heartland assesses goodwill for impairment annually, and more frequently if events occur which may indicate 

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possible impairment, and assesses goodwill at the reporting unit level, also giving consideration to overall enterprise value as 
part of that assessment. 

In evaluating goodwill for impairment, Heartland first assesses qualitative factors to determine whether it is more likely than 
not (that is, a likelihood of more than 50%) that the fair value of a reporting unit is less than its carrying amount. If Heartland 
concludes that it is more likely than not that the fair value of a reporting unit is more than its carrying value, then no further 
testing of goodwill assigned to the reporting unit is required. However, if Heartland concludes that it is more likely than not that 
the fair value of a reporting unit is less than its carrying value, then Heartland performs a quantitative goodwill impairment test 
to identify potential goodwill impairment and measure the amount of goodwill impairment to recognize, if any. In addition, the 
income  tax  effects  of  tax  deductible  goodwill  on  the  carrying  amount  of  the  reporting  unit  should  be  considered  when 
measuring the goodwill impairment loss, if applicable. A goodwill impairment charge is recognized for the amount by which 
the  carrying  amount  exceeds  the  reporting  unit's  fair  value;  however,  the  loss  recognized  cannot  exceed  the  total  amount  of 
goodwill allocated to that reporting unit. 

Due  to  the  COVID-19  pandemic  and  economic  conditions,  an  interim  quantitative  assessment  of  goodwill  was  performed 
during the second quarter of 2020, and no goodwill impairment was identified. The impairment testing involved estimating the 
fair  value  of  reporting  units  using  a  combination  of  discounted  cash  flows  and  market-based  approaches.  Depending  on  the 
specific  approach,  significant  assumptions  included  the  discount  rate  used  for  cash  flows,  long-term  growth  rate,  forecasted 
cash flow projections and control premiums and multiples. 

Core Deposit Intangibles and Customer Relationship Intangibles, Net - Core deposit intangibles are amortized over 8 to 18 
years on an accelerated basis. Customer relationship intangibles are amortized over 22 years on an accelerated basis. Annually, 
Heartland  reviews  these  intangible  assets  for  events  or  circumstances  that  may  indicate  a  change  in  the  recoverability  of  the 
underlying basis. 

Servicing Rights, Net - Mortgage and commercial servicing rights associated with loans originated and sold, where servicing is 
retained, are initially capitalized at fair value and recorded on the consolidated statements of income as a component of gains on 
sale  of  loans  held  for  sale.  The  values  of  these  capitalized  servicing  rights  are  amortized  as  an  offset  to  the  loan  servicing 
income earned in relation to the servicing revenue expected to be earned. 

The  carrying  values  of  these  rights  are  reviewed  quarterly  for  impairment  based  on  the  calculation  of  their  fair  value  as 
performed  by  an  outside  third  party.  For  purposes  of  measuring  impairment,  the  rights  are  stratified  into  certain  risk 
characteristics including loan type and loan term. As of December 31, 2020, a valuation allowance of $422,000 was required on 
Heartland's mortgage servicing rights with an original term of 15 years, and a valuation allowance of $1.4 million was required 
on Heartland's mortgage servicing rights with an original term of 30 years. At December 31, 2019, a valuation allowance of 
$114,000 was required on Heartland's mortgage servicing rights with an original term of 15 years, and a valuation allowance of 
$797,000 was required on Heartland's mortgage servicing rights with an original term of 30 years. 

Cash Surrender Value on Life Insurance - Heartland and its subsidiaries have purchased life insurance policies on the lives of 
certain officers. The one-time premiums paid for the policies, which coincide with the initial cash surrender value, are recorded 
as  an  asset.  Increases  or  decreases  in  the  cash  surrender  value,  other  than  proceeds  from  death  benefits,  are  recorded  as 
noninterest income in income on bank owned life insurance. Proceeds from death benefits first reduce the cash surrender value 
attributable to the individual policy and then any additional proceeds are recorded in other noninterest income. 

Income Taxes - Heartland and its subsidiaries file a consolidated federal income tax return and separate or combined income or 
franchise  tax  returns  as  required  by  the  various  states.  Heartland  recognizes  certain  income  and  expenses  in  different  time 
periods  for  financial  reporting  and  income  tax  purposes.  The  provision  for  deferred  income  taxes  is  based  on  an  asset  and 
liability approach and represents the change in deferred income tax accounts during the year, including the effect of enacted tax 
rate changes. A valuation allowance is provided to reduce deferred tax assets if their expected realization is deemed not to be 
more likely than not. 

A tax position is recognized as a benefit only if it is "more likely than not" that the tax position would be sustained in a tax 
examination. The amount recognized is the largest amount of tax benefit that is greater than 50% likely of being realized on 
examination. Heartland recognizes interest and penalties related to income tax matters in income tax expense. 

Derivative Financial Instruments - Heartland uses derivative financial instruments as part of its interest rate risk management, 
which includes interest rate swaps, certain interest rate lock commitments and forward sales of securities related to mortgage 
banking activities. FASB ASC Topic 815 establishes accounting and reporting standards for derivative instruments, including 

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certain  derivative  instruments  embedded  in  other  contracts,  and  for  hedging  activities.  As  required  by  ASC  815,  Heartland 
records  all  derivatives  on  the  consolidated  balance  sheets  at  fair  value.  The  accounting  for  changes  in  the  fair  value  of 
derivatives depends on the intended use of the derivative and the resulting designation. Derivatives used to hedge the exposure 
to  variability  in  expected  future  cash  flows,  or  other  types  of  forecasted  transactions,  are  considered  cash  flow  hedges.  To 
qualify for hedge accounting, Heartland must comply with the detailed rules and documentation requirements at the inception 
of the hedge, and hedge effectiveness is assessed at inception and periodically throughout the life of each hedging relationship. 
Hedge ineffectiveness, if any, is measured periodically throughout the life of the hedging relationship. 

For derivatives designated as cash flow hedges, the effective portion of changes in the fair value of the derivative is initially 
reported  in  other  comprehensive  income  (loss)  and  subsequently  reclassified  to  interest  income  or  expense  when  the  hedged 
transaction  affects  earnings,  while  the  ineffective  portion  of  changes  in  the  fair  value  of  the  derivative,  if  any,  is  recognized 
immediately in other noninterest income. Heartland assesses the effectiveness of each hedging relationship by comparing the 
cumulative  changes  in  cash  flows  of  the  derivative  hedging  instrument  with  the  cumulative  changes  in  cash  flows  of  the 
designated hedged item or transaction. No component of the change in the fair value of the hedging instrument is excluded from 
the assessment of hedge effectiveness. 

Heartland has fair value hedging relationships at December 31, 2020. Heartland uses hedge accounting in accordance with ASC 
815, with the unrealized gains and losses, representing the change in fair value of the derivative and the change in fair value of 
the risk being hedged on the related loan, being recorded in the consolidated statements of income. The ineffective portions of 
the  unrealized  gains  or  losses,  if  any,  are  recorded  in  interest  income  and  interest  expense  in  the  consolidated  statements  of 
income. Heartland uses statistical regression to assess hedge effectiveness, both at the inception of the hedge as well as on a 
continual basis. The regression analysis involves regressing the periodic change in fair value of the hedging instrument against 
the periodic changes in the fair value of the asset being hedged due to changes in the hedge risk. 

Heartland does not use derivatives for trading or speculative purposes. Derivatives not designated as hedges are not speculative 
and are used to manage Heartland’s exposure to interest rate movements and other identified risks, but do not meet the strict 
hedge accounting requirements of ASC 815. 

Mortgage Derivatives - Heartland uses interest rate lock commitments to originate residential mortgage loans held for sale and 
forward  commitments  to  sell  residential  mortgage  loans  and  mortgage  backed  securities.  These  commitments  are  considered 
derivative instruments. The fair value of these commitments is recorded on the consolidated balance sheets with the changes in 
fair  value  recorded  in  the  consolidated  statements  of  income  as  a  component  of  gains  on  sale  of  loans  held  for  sale.  These 
derivative  contracts  are  designated  as  free  standing  derivative  contracts  and  are  not  designated  against  specific  assets  and 
liabilities  on  the  consolidated  balance  sheets  or  forecasted  transactions  and  therefore  do  not  qualify  for  hedge  accounting 
treatment. 

Fair Value Measurements - Fair value represents the estimated price at which an orderly transaction to sell an asset or transfer 
a liability would take place between market participants at the measurement date under current market conditions (i.e. an exit 
price concept). Fair value measurement is based upon quoted prices, if available. If quoted prices are not available, fair values 
are  measured  using  discounted  cash  flow  or  other  valuation  techniques.  Inputs  into  the  valuation  methods  are  subjective  in 
nature, involve uncertainties, and require significant judgment and therefore cannot be determined with precision. Accordingly, 
the  derived  fair  value  estimates  presented  herein  are  not  necessarily  indicative  of  the  amounts  Heartland  could  realize  in  a 
current market exchange. Assets and liabilities are categorized into three levels based on the markets in which the assets and 
liabilities are traded and the reliability of the assumptions used to determine the fair value. In instances where the determination 
of  the  fair  value  measurement  is  based  on  inputs  from  different  levels  of  the  fair  value  hierarchy,  the  level  in  the  fair  value 
hierarchy in which the entire fair value measurement falls is based on the lowest level input that is significant to the fair value 
measurement in its entirety. Heartland's assessment of the significance of a particular input to the fair value measurement in its 
entirety requires judgment and considers factors specific to the asset or liability. Below is a brief description of each fair value 
level: 

Level 1 — Valuation is based upon quoted prices for identical instruments in active markets. 

Level 2 — Valuation is based upon quoted prices for similar instruments in active markets, or similar instruments in 
markets that are not active, and model-based valuation techniques for which all significant assumptions are observable 
in the market. 

Level  3  —  Valuation  is  generated  from  model-based  techniques  that  use  at  least  one  significant  assumption  not 
observable  in  the  market.  These  unobservable  assumptions  reflect  estimates  of  assumptions  that  market  participants 

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would use in pricing the asset or liability. Valuation techniques include use of option pricing models, discounted cash 
flow models and similar techniques. 

Treasury Stock - Treasury stock is accounted for by the cost method, whereby shares of common stock reacquired are recorded 
at their purchase price. When treasury stock is reissued, any difference between the sales proceeds, or fair value when issued for 
business combinations, and the cost is recognized as a charge or credit to capital surplus. 

Trust Department Assets - Property held for customers in fiduciary or agency capacities is not included in the accompanying 
consolidated balance sheets because such items are not assets of the Heartland banks. 

Earnings Per Share - Basic earnings per share is determined using net income available to common stockholders and weighted 
average  common  shares  outstanding.  Diluted  earnings  per  share  is  computed  by  dividing  net  income  available  to  common 
stockholders by the weighted average common shares and assumed incremental common shares issued. Amounts used in the 
determination of basic and diluted earnings per share for the years ended December 31, 2020, 2019 and 2018, are shown in the 
table below, dollars and number of shares in thousands, except per share data: 

Net income attributable to Heartland 
Preferred dividends 
Net income available to common stockholders 
Weighted average common shares outstanding for basic earnings per share 
Assumed incremental common shares issued upon vesting of restricted stock units 
Weighted average common shares for diluted earnings per share 
Earnings per common share — basic 
Earnings per common share — diluted 

2020 

2019 
$  137,938  $  149,129  $  116,998 

2018 

(4,451)   

— 

(39) 

$  133,487  $  149,129  $  116,959 

37,269 

35,991 

88 

71 

37,357 

36,062 

$ 

$ 

3.58  $ 

3.57  $ 

4.14  $ 

4.14  $ 

33,012 

201 

33,213 

3.54 

3.52 

Subsequent Events - Heartland has evaluated subsequent events that may require recognition or disclosure through the filing 
date of this Annual Report on Form 10-K with the SEC. 

Effect of New Financial Accounting Standards - 

ASU 2016-13 
On January 1, 2020, Heartland adopted Accounting Standards Update ("ASU") 2016-13, "Financial Instruments - Credit Losses 
(Topic 326),", which replaces the incurred loss methodology with an expected loss methodology that is referred to as the current 
expected  credit  loss  ("CECL")  methodology.  Also  on  January  1,  2020,  Heartland  adopted  ASU  2019-04,  "Codification 
Improvements  to  Topic  326,  Financial  Instruments  - Credit  Losses,  Topic  815,  Derivatives  and  Hedging,  and  Topic  825, 
Financial  Instruments,"  which  amended  certain  provisions  contained  in  ASU  2016-13,  particularly  by  including  accrued 
interest in the definition of amortized cost, as well as by clarifying that loan extension and renewal options in the original or 
modified  contract  that  are  not  unconditionally  cancelable  by  the  entity  should  be  considered  in  the  entity's  determination  of 
expected credit losses. Also on January 1, 2020, Heartland adopted ASU 2019-11, "Codification Improvements to Topic 326, 
Financial Instruments - Credit Losses," which amended certain aspects of ASU 2016-13. 

The  measurement  of  expected  credit  losses  under  the  CECL  methodology  is  applicable  to  financial  assets  measured  at 
amortized cost, which includes loans held to maturity and held to maturity debt securities. It also applies to available for sale 
debt  securities  and  off-balance  sheet  unfunded  loan  commitments.  Heartland  adopted  ASU  2016-13  using  the  modified 
retrospective  method  for  all  financial  assets  measured  at  amortized  cost  basis  and  off-balance  sheet  unfunded  loan 
commitments. Results for reporting periods beginning after January 1, 2020 are presented under ASC 326 while prior period 
amounts continue to be reported in accordance with previously applicable GAAP. 

Heartland's adoption of ASU 2016-13 resulted in an increase of $12.1 million to the allowance for credit losses related to loans, 
which  included  the  addition  of  $6.0  million  of  purchased  credit  impaired  discount  on  previously  acquired  loans  and  a 
cumulative-effect  adjustment  to  retained  earnings  totaling  $4.6  million,  net  of  taxes  of  $1.5  million.  Heartland  adopted  ASU 
2016-13 using the prospective transition approach for PCD loans that were previously classified as PCI and accounted for under 
ASC 310-30. In accordance with ASC 326, Heartland did not reassess whether PCI loans met the criteria of PCD loans as of the 
adoption date. 

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The  adoption  of  ASU  2016-13  resulted  in  an  increase  of  $13.6  million  to  the  allowance  for  unfunded  commitments  and  a 
cumulative-effect adjustment to retained earnings totaling $10.2 million, net of taxes of $3.4 million. 

The adoption of ASU 2016-13 also established an allowance for credit losses for Heartland's held to maturity debt securities of 
$158,000 and a cumulative-effect adjustment to retained earnings totaling $118,000, net of taxes of $40,000. Heartland did not 
record  an  allowance  for  credit  losses  for  Heartland's  available  for  sale  debt  securities  upon  adoption  of  ASU  2016-13  or  at 
December 31, 2020. 

The  total  result  of  the  adoption  of  ASU  2016-13  was  a  cumulative-effect  adjustment  to  Heartland's  retained  earnings  of 
$14.9 million, net of taxes of $5.0 million. 

Heartland elected to not measure an allowance for credit losses on accrued interest as such accrued interest is written off in a 
timely manner when deemed uncollectible. Any such write-off of accrued interest will reverse previously recognized interest 
income.  Heartland  elected  to  not  include  accrued  interest  within  the  presentation  and  disclosures  of  the  carrying  amount  of 
financial assets held at amortized cost. This election is applicable to the various disclosures included within the consolidated 
financial statements and notes contained in this Annual Report on Form 10-K. 

The adoption of ASU 2019-04 did not have a material impact on Heartland's results of operation or financial condition. 

Heartland  elected  not  to  utilize  the  regulatory  transition  relief  issued  by  federal  regulatory  authorities  in  the  first  quarter  of 
2020, which allowed banking institutions to delay the impact of CECL on regulatory capital because the impact on the capital 
ratios of Heartland and its subsidiary banks was not significant. 

ASU 2017-04 
In  January  2017,  the  FASB  issued  ASU  2017-04,  "Intangibles  - Goodwill  and  Other  (Topic  350)."  The  amendments  in  this 
ASU simplify the subsequent measurement of goodwill by eliminating step two from the goodwill impairment test. Instead, an 
entity performs only step one of its quantitative goodwill impairment test by comparing the fair value of a reporting unit with its 
carrying  amount,  and  then  recognizing  an  impairment  charge  for  the  amount  by  which  the  carrying  amount  exceeds  the 
reporting unit's fair value; however, the loss recognized cannot exceed the total amount of goodwill allocated to that reporting 
unit. An entity has the option to perform a qualitative assessment for a reporting unit to determine if the quantitative step one 
impairment test is necessary. This ASU was effective for annual or interim goodwill impairment tests in fiscal years beginning 
after  December  15,  2019,  and  was  applied  prospectively.  Early  adoption  was  permitted,  including  in  an  interim  period  for 
impairment tests performed after January 1, 2017. Heartland adopted ASU 2017-04 in the first quarter of 2020. 

Heartland used this approach to evaluate its goodwill during the second quarter of 2020, as an unprecedented deterioration in 
economic conditions triggered by the COVID-19 pandemic caused a significant decline in stock market valuations, including 
Heartland's common stock price. Based on this goodwill impairment assessment, Heartland concluded that its goodwill was not 
impaired. 

ASU 2018-13 
In August 2018, the FASB issued ASU 2018-13, "Disclosure Framework - Changes to the Disclosure Requirements for Fair 
Value Measurement." ASU 2018-13 eliminates, adds and modifies certain disclosure requirements for fair value measurements. 
Among the changes, entities are no longer required to disclose the amount of and reasons for transfers between Level 1 and 
Level  2  of  the  fair  value  hierarchy  but  are  required  to  disclose  the  range  and  weighted  average  used  to  develop  significant 
unobservable inputs for Level 3 fair value measurements. ASU 2018-13 was effective for interim and annual reporting periods 
beginning  after  December  15,  2019,  and  early  adoption  was  permitted.  Heartland  adopted  this  ASU  on  January  1,  2020,  as 
required,  and  because  ASU  2018-13  only  revised  disclosure  requirements,  the  adoption  of  this  ASU  did  not  have  a  material 
impact on its results of operations, financial position and liquidity. 

ASU 2018-16 
In October 2018, the FASB issued ASU 2018-16, "Derivatives and Hedging (Topic 815): Inclusion of the Secured Overnight 
Financing Rate (SOFR) Overnight Index Swap (OIS) Rate as a Benchmark Interest Rate for Hedge Accounting."  In the United 
States,  eligible  benchmark  interest  rates  under  Topic  815  are  interest  rates  on  direct  Treasury  obligations  of  the  U.S. 
government, the London Interbank Offered Rate ("LIBOR") swap rate, and the Overnight Index Swap ("OIS") Rate based on 
the  Fed  Funds  Effective  Rate.  When  the  FASB  issued  ASU  2017-12,  Derivatives  and  Hedging  (Topic  815):  Targeted 
Improvements to Accounting for Hedging Activities, in August 2017, it introduced the Securities Industry and Financial Markets 
Association ("SIFMA") Municipal Swap Rate as the fourth permissible U.S. benchmark rate. ASU 2018-16 adds the OIS rate 
based on the Secured Overnight Financing Rate ("SOFR") as a U.S. benchmark interest rate to facilitate the LIBOR to SOFR 

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transition and provide sufficient lead time for entities to prepare for changes to interest rate risk hedging strategies for both risk 
management  and  hedge  accounting  purposes.  ASU  2018-16  became  effective  for  fiscal  years  beginning  after  December  15, 
2018,  and  interim  periods  within  those  fiscal  years  and  the  financial  statement  impact  immediately  upon  adoption  was 
immaterial.  The future financial statement impact will depend on any new contracts entered into using new benchmark rates, as 
well as any existing contracts that are migrated from LIBOR to new benchmark interest rates. Heartland has a formal working 
group  that  is  currently  evaluating  the  impact  of  the  transition  from  LIBOR  as  an  interest  rate  benchmark  to  other  potential 
alternative reference rates, including but not limited to the SOFR. Currently, Heartland has adjustable rate loans, several debt 
obligations  and  derivative  instruments  in  place  that  reference  LIBOR-based  rates.  The  transition  from  LIBOR  is  expected  to 
take place at the end of 2021, and management will continue to actively assess the related opportunities and risks involved in 
this transition. 

ASU 2019-12 
In  December  2019,  the  FASB  issued  ASU  2019-12,  "Income  Taxes  (Topic  740)  - Simplifying  the  Accounting  for  Income 
Taxes." ASU 2019-12 simplifies the accounting for income taxes by eliminating certain exceptions to the guidance in ASC 740 
related to the approach for intraperiod tax allocation, the methodology for calculating income taxes in an interim period and the 
recognition for deferred tax liabilities for outside basis differences. ASU 2019-12 also simplifies aspects of the accounting for 
franchise taxes and enacted changes in tax laws or rates and clarifies the accounting for transactions that result in a step-up in 
the tax basis of goodwill. Heartland adopted this ASU on January 1, 2021, as required, and the adoption did not have a material 
impact on its results of operations, financial position and liquidity. 

ASU 2020-02 
In February 2020, the FASB issued ASU 2020-02, "Financial Instruments - Credit losses (Topic 326) and Leases (Topic 842)," 
which  incorporates  SEC  Staff  Accounting  Bulletin  ("SAB")  119  (updated  from  SAB  102)  into  the  ASC  by  aligning  SEC 
recommended  policies  and  procedures  with  ASC  326.  ASU  2020-02  was  effective  immediately  for  Heartland  and  had  no 
significant impact on its results of operations, financial position and liquidity. 

ASU 2020-03 
In March 2020, the FASB issued ASU 2020-03, "Codification Improvements to Financial Instruments," which revised a wide 
variety of topics in the ASC with the intent to make the ASC easier to understand and apply by eliminating inconsistencies and 
providing  clarifications.  ASU  2020-03  was  effective  immediately  upon  its  release,  and  the  adoption  did  not  have  a  material 
impact on Heartland's results of operations, financial position and liquidity. 

ASU 2020-04 
In March 2020, the FASB issued ASU 2020-04, "Reference Rate Reform," which provides optional expedients and exceptions 
for  applying  GAAP  to  loan  and  lease  agreements,  derivative  contracts,  and  other  transactions  affected  by  the  anticipated 
transition away from LIBOR toward new interest rate benchmarks. For loan and lease agreements that are modified because of 
reference  rate  reform  and  that  meet  certain  scope  guidance  (i)  modifications  of  loan  agreements  should  be  accounted  for  by 
prospectively adjusting the effective interest rate, and the modifications would be considered "minor" with the result that any 
existing unamortized origination fees/costs would carry forward and continue to be amortized and (ii) modifications of lease 
agreements  should  be  accounted  for  as  a  continuation  of  the  existing  agreement,  with  no  reassessments  of  the  lease 
classification and the discount rate or remeasurements of lease payments that otherwise would be required for modifications not 
accounted for as separate contracts. ASU 2020-04 also provides numerous optional expedients for derivative accounting. ASU 
2020-04  is  effective  March  12,  2020  through  December  31,  2022.  An  entity  may  elect  to  apply  ASU  2020-04  for  contract 
modifications  as  of  January  1,  2020,  or  prospectively  from  a  date  within  an  interim  period  that  includes  or  is  subsequent  to 
March 12, 2020, up to the date that the financial statements are available to be issued. Once elected for a Topic or an Industry 
Subtopic within the ASC, ASU 2020-04 must be applied prospectively for all eligible contract modifications for that Topic or 
Industry Subtopic. Heartland anticipates that ASU 2020-04 will simplify any modifications executed between the selected start 
date  and  December  31,  2022  that  are  directly  related  to  LIBOR  transition  by  allowing  prospective  recognition  of  the 
continuation of the contract, rather than extinguishment of the old contract that would result in writing off unamortized fees/ 
costs.  Management  will  continue  to  actively  assess  the  impacts  of  ASU  2020-04  and  the  related  opportunities  and  risks 
involved in the LIBOR transition. 

TWO 
ACQUISITIONS 

Johnson Bank branches 
On December 4, 2020, Arizona Bank & Trust ("AB&T"), a wholly-owned subsidiary of Heartland headquartered in Phoenix, 
Arizona, completed its acquisition of certain assets and assumed substantially all of the deposits and certain other liabilities of 

98 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Johnson  Bank’s  Arizona  operations,  which  includes  four  banking  centers.  Johnson  Bank  is  a  wholly-owned  subsidiary  of 
Johnson Financial Group, Inc. headquartered in Racine, Wisconsin. As of the closing date, AB&T acquired, at fair value, total 
assets of $419.7 million, which included gross loans of $150.7 million, and deposits of $415.5 million. 

AIM Bancshares, Inc. 
On October 19, 2020, Heartland entered into an Amended and Restated Agreement and Plan of Merger (the "agreement") with 
First Bank & Trust ("FBT"), Heartland's Texas wholly-owned subsidiary, AIM Bancshares, Inc. ("AIM"), AimBank, a Texas 
stated chartered bank and wholly-owned subsidiary of AIM, and the shareholder representative of AIM providing for Heartland 
to acquire AIM and AimBank in a two-step transaction. The transaction closed on December 4, 2020. 

Pursuant the agreement, each share of AimBank common stock was converted into the right to receive 207 shares of Heartland 
common stock and $1,887.16 of cash, subject to certain hold-back provisions of the agreement. Based on the closing price of 
$41.89 per share of Heartland common stock on December 4, 2020, the aggregate merger consideration received by AimBank 
stockholders was valued at approximately $264.5 million, which was paid by delivery of Heartland common stock valued at 
$217.2 million and cash of $47.3 million, subject to certain hold-back provisions of the merger agreement relating to the cash 
consideration.  In  addition,  holders  of  in-the-money  options  to  acquire  shares  of  AimBank  common  stock  received  aggregate 
consideration of approximately $4.9 million in exchange for the cancellation of such stock options. 

The transaction included, at fair value, total assets of $1.97 billion, including $1.09 billion of gross loans held to maturity, and 
deposits  of  $1.67  billion.  The  transaction  was  considered  a  tax-free  reorganization  with  respect  to  the  stock  consideration 
received by the shareholders of AimBank. 

The  assets  and  liabilities  of  AimBank  were  recorded  on  the  consolidated  balance  sheet  at  the  estimated  fair  value  on  the 
acquisition date. Loans classified as non-PCD were recorded on acquisition date at fair value based on a discounted cash flow 
valuation methodology that considers, among other things, projected default rates, loss given defaults and recovery rates. 

99 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following table represents, in thousands, the amounts recorded on the consolidated balance sheet as of December 4, 2020: 

As of December 4, 2020 

Fair value of consideration paid: 

Common stock (5,185,045 shares) 

Cash 

Total consideration paid 

Fair value of assets acquired 

Cash and cash equivalents 

Securities: 

Carried at fair value 

Other securities 

Loans held to maturity 

Allowance for credit losses for loans 

Net loans held to maturity 

Premises, furniture and equipment, net 

Other real estate, net 

Core deposit intangibles and customer relationships, net 

Cash surrender value on life insurance 

Other assets 

Total assets 

Fair value of liabilities assumed 

Deposits 

Short term borrowings 

Other liabilities 

Total liabilities assumed 

Fair value of net assets acquired 

Goodwill resulting from acquisition 

$ 

$ 

217,202 

47,275 

264,477 

470,085 

267,936 

3,210 

1,087,041 

(12,055) 

1,074,986 

27,867 

1,119 

3,102 

13,418 

20,159 

1,881,882 

1,670,715 

26,306 

11,807 

1,708,828 

173,054 

91,423 

Heartland  recognized  $91.4  million  of  goodwill  in  conjunction  with  the  acquisition  of  AimBank  which  is  calculated  as  the 
excess  of  both  the  consideration  exchanged  and  the  liabilities  assumed  as  compared  to  the  fair  value  of  identifiable  assets 
acquired.  Goodwill  resulted  from  the  expected  operational  synergies,  enhanced  market  area,  cross-selling  opportunities  and 
expanded business lines. See Note 8 for further information on goodwill. 

Pro  Forma  Information  (unaudited):  The  following  pro  forma  information  represents  the  results  of  operations  for  the  years 
ended  December  31,  2020,  and  2019,  as  if  the  AimBank  acquisition  occurred  on  January  1,  2020,  and  January  1,  2019, 
respectively: 

Dollars in thousands, except per share data (unaudited) 

For the Years Ended December 31, 

Net interest income 

Net income available to common stockholders 

Basic earnings per share 

Diluted earnings per share 

$ 

2020 

2019 

557,166  $ 

167,168 

3.94 

3.93 

491,462 

170,010 

4.13 

4.12 

The  above  pro  forma  results  are  presented  for  illustrative  purposes  and  are  not  intended  to  represent  or  be  indicative  of  the 
actual results of operations of the merged companies that would have been achieved had the acquisition occurred on January 1, 
2020, and January 1, 2019, respectively, nor are they intended to represent or be indicative of future results of operations. The 
pro  forma  results  do  not  include  expected  operating  cost  savings  as  a  result  of  the  acquisition  or  adjustments  for  transaction 

100 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
costs.  The  pro  forma  results  also  do  not  include  adjustment  for  income  taxes.  These  pro  forma  results  require  significant 
estimates and judgments particularly with respect to valuation and accretion of income associated with the acquired loans. 

Heartland incurred $2.5 million of pre-tax merger related expenses in the year ended December 31, 2020, associated with the 
AimBank acquisition. The merger expenses are reflected on the consolidated statements of income for the applicable period and 
are reported primarily in the category of acquisition, integration and restructuring costs. 

Rockford Bank and Trust Company 
On November 30, 2019, Heartland's Illinois Bank & Trust subsidiary completed its acquisition of substantially all of the assets 
and  substantially  all  of  the  deposits  and  certain  other  liabilities  of  Rockford  Bank  and  Trust  Company,  headquartered  in 
Rockford,  Illinois.  Rockford  Bank  and  Trust  Company  was  a  wholly-owned  subsidiary  of  Moline,  Illinois-based  QCR 
Holdings,  Inc.  As  of  the  closing  date,  Rockford  Bank  and  Trust  Company  had,  at  fair  value,  total  assets  of  $495.7  million, 
which  included  $354.0  million  of  gross  loans  held  to  maturity,  and  $430.3  million  of  deposits.  The  all-cash  payment  was 
approximately $46.6 million.  

Blue Valley Ban Corp. 
On  May  10,  2019,  Heartland  completed  the  acquisition  of  Blue  Valley  Ban  Corp.  and  its  wholly-owned  subsidiary,  Bank  of 
Blue Valley, headquartered in Overland Park, Kansas. Based on Heartland's closing common stock price of $44.78 per share on 
May 10, 2019, the aggregate consideration paid to Blue Valley Ban Corp. common shareholders was $92.3 million, which was 
paid by delivery of 2,060,258 shares of Heartland common stock. On the closing date, in addition to this merger consideration, 
Heartland  provided  Blue  Valley  Ban  Corp.  the  funds  necessary  to  repay  outstanding  debt  of  $6.9  million,  and  Heartland 
assumed $16.1 million of trust preferred securities at fair value. Immediately following the closing of the transaction, Bank of 
Blue Valley was merged with and into Heartland's wholly-owned Kansas subsidiary, Morrill & Janes Bank and Trust Company, 
and the combined entity operates under the Bank of Blue Valley brand. As of the closing date, Blue Valley Ban Corp. had, at 
fair value, total assets of $766.2 million, total loans held to maturity of $542.0 million, and total deposits of $617.1 million. The 
transaction was a tax-free reorganization with respect to the stock consideration received by the stockholders of Blue Valley 
Ban Corp. 

THREE 
CASH AND DUE FROM BANKS 

The  Heartland  banks  are  required  to  maintain  certain  average  cash  reserve  balances  as  a  non-member  bank  of  the  Federal 
Reserve System. On March 15, 2020, the Federal Reserve temporarily suspended the reserve requirement due to the COVID-19 
pandemic. The reserve balance requirement at December 31, 2019 was $46.8 million. 

101 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FOUR 
SECURITIES 

The amortized cost, gross unrealized gains and losses and estimated fair values of debt securities available for sale and equity 
securities with a readily determinable fair value as of December 31, 2020, and December 31, 2019, are summarized in the table 
below, in thousands: 

Gross 
Amortized  Unrealized  Unrealized 
Gains 

Losses 

Gross 

Cost 

Estimated 
 Fair 
Value 

December 31, 2020 
U.S. treasuries 
U.S. agencies 
Obligations of states and political subdivisions 
Mortgage-backed securities - agency 
Mortgage-backed securities - non-agency 
Commercial mortgage-backed securities - agency 
Commercial mortgage-backed securities - non-agency 
Asset-backed securities 
Corporate bonds 
Total debt securities 
Equity securities with a readily determinable fair value 
Total 
December 31, 2019 
U.S. treasuries 
U.S. agencies 
Obligations of states and political subdivisions 
Mortgage-backed securities - agency 
Mortgage-backed securities - non-agency 
Commercial mortgage-backed securities - agency 
Commercial mortgage-backed securities - non-agency 
Asset-backed securities 
Corporate bonds 
Total debt securities 
Equity securities 

Total 

$ 

1,995  $ 

31  $ 

—  $ 

2,026 

167,048 

  1,562,631 

  1,351,964 

  1,428,068 

171,451 

253,421 

  1,064,255 

3,763 

657 

75,555 

16,029 

22,688 

3,440 

37 

9,421 

8 

(926)   

166,779 

(2,959)    1,635,227 

(12,723)    1,355,270 

(1,640)    1,449,116 

(738)   

174,153 

(691)   

252,767 

(4,410)    1,069,266 

(29)   

3,742 

  6,004,596 

127,866 

(24,116)    6,108,346 

19,629 

— 

— 

19,629 

$ 6,024,225  $  127,866  $ 

(24,116)  $ 6,127,975 

$ 

8,466  $ 

37  $ 

—  $ 

8,503 

185,566 

704,073 

763,733 

427,315 

68,019 

435,195 

700,631 

— 

671 

12,516 

7,598 

4,312 

989 

3,113 

529 

— 

(1,561)   

184,676 

(9,399)   

707,190 

(4,605)   

766,726 

(1,130)   

430,497 

(143)   

68,865 

(1,983)   

436,325 

(9,581)   

691,579 

— 

— 

  3,292,998 

29,765 

(28,402)    3,294,361 

18,435 

— 

— 

18,435 

$ 3,311,433 

$ 

29,765 

$ 

(28,402)  $ 3,312,796 

The  amortized  cost,  gross  unrealized  gains  and  losses  and  estimated  fair  values  of  held  to  maturity  securities  as  of 
December 31, 2020, and December 31, 2019, are summarized in the table below, in thousands: 
Gross 
Unrealized 
Losses 

Gross 
Unrealized 
Gains 

Estimated 
 Fair 
Value 

Allowance 
for Credit 
Losses 

Amortized 
Cost 

December 31, 2020 
Obligations of states and political subdivisions 
Total 
December 31, 2019 
Obligations of states and political subdivisions 
Total 

$ 
$ 

$ 
$ 

88,890 
88,890 

91,324 
91,324 

$ 
$ 

$ 
$ 

11,151 
11,151 

9,160 
9,160 

$ 
$ 

$ 
$ 

— 
— 

$  100,041 
$  100,041 

— 
— 

$  100,484 
$  100,484 

$ 
$ 

$ 
$ 

(51) 
(51) 

— 
— 

102 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
As of December 31, 2020, Heartland had $20.8 million of accrued interest receivable, which is included in other assets on the 
consolidated balance sheet. Heartland does not consider accrued interest receivable in the carrying amount of financial assets 
held at amortized cost basis or in the allowance for credit losses calculation. 

The amortized cost and estimated fair value of investment securities carried at fair value at December 31, 2020, by contractual 
maturity are as follows, in thousands. Expected maturities will differ from contractual maturities because issuers may have the 
right to call or prepay obligations with or without penalties. 

December 31, 2020 

Due in 1 year or less 
Due in 1 to 5 years 
Due in 5 to 10 years 
Due after 10 years 
    Total debt securities 
Mortgage and asset-backed securities 
Equity securities with a readily determinable fair value 
Total investment securities 

Amortized Cost 

Estimated Fair Value 
3,624 

3,579  $ 

$ 

26,507 

168,981 

1,536,370 

1,735,437 

4,269,159 

19,629 

$ 

6,024,225  $ 

27,252 

173,927 

1,602,971 

1,807,774 

4,300,572 

19,629 

6,127,975 

The amortized cost and estimated fair value of debt securities held to maturity at December 31, 2020, by contractual maturity 
are as follows, in thousands. Expected maturities will differ from contractual maturities because issuers may have the right to 
call or prepay obligations with or without penalties. 

December 31, 2020 

Due in 1 year or less 
Due in 1 to 5 years 
Due in 5 to 10 years 
Due after 10 years 
Total investment securities 

$ 

$ 

Amortized Cost 

Estimated Fair Value 
1,963 

1,933  $ 

24,129 

54,329 

8,499 

88,890  $ 

25,871 

60,040 

12,167 

100,041 

As of December 31, 2020, securities with a carrying value of $2.12 billion were pledged to secure public and trust deposits, 
short-term borrowings and for other purposes as required and permitted by law. 

Gross gains and losses realized related to sales of securities carried at fair value for the years ended December 31, 2020, 2019 
and 2018 are summarized as follows, in thousands: 

Available for Sale Securities sold: 
Proceeds from sales 
Gross security gains 
Gross security losses 

2020 

2019 

2018 

$  1,097,378  $  1,628,467  $ 

13,208 
5,616 

11,774 
4,115 

727,895 
3,661 
2,576 

103 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The  following  tables  summarize,  in  thousands,  the  amount  of  unrealized  losses,  defined  as  the  amount  by  which  cost  or 
amortized  cost  exceeds  fair  value,  and  the  related  fair  value  of  investments  with  unrealized  losses  in  Heartland's  securities 
portfolio as of December 31, 2020, and December 31, 2019. The investments were segregated into two categories: those that 
have been in a continuous unrealized loss position for less than 12 months and those that have been in a continuous unrealized 
loss  position  for  12  or  more  months.  The  reference  point  for  determining  how  long  an  investment  was  in  an  unrealized  loss 
position was December 31, 2020, and December 31, 2019, respectively. 

Debt securities available for 
sale 

December 31, 2020 

Less than 12 months 

12 months or longer 

Total 

Fair 
Value 

Unrealized 
Losses 

Count 

Fair 
Value 

Unrealized 
Losses 

Count 

Fair 
Value 

Unrealized 
Losses 

Count 

U.S. agencies 

$ 

2,981  $ 

(8)   

5  $ 

99,922  $ 

(918)   

72  $  102,903  $ 

(926)   

77 

Obligations of states and
political subdivisions 

Mortgage-backed securities -
agency 

Mortgage-backed securities -
non-agency 

Commercial mortgage-backed
securities - agency 

Commercial mortgage-backed
securities - non-agency 

Asset-backed securities 

Corporate bonds 

Total temporarily impaired
securities 

December 31, 2019 

346,598 

(2,959)   

49 

— 

— 

  — 

346,598 

(2,959)   

49 

653,793 

(12,342)   

35 

31,012 

(381)   

378,843 

(1,639)   

17 

1,622 

(1)   

3 

1 

684,805 

(12,723)   

38 

380,465 

(1,640)   

18 

46,541 

(738)   

100,042 

141,824 

1,908 

(15)   

(643)   

(29)   

6 

2 

9 

4 

— 

— 

  — 

46,541 

(738)   

35,428 

340,452 

— 

(676)   

(3,767)   

3 

24 

— 

  — 

135,470 

482,276 

1,908 

(691)   

(4,410)   

(29) 

6 

5 

33 

4 

$ 1,672,530  $ 

(18,373)    127 

$ 

508,436  $ 

(5,743)    103 

$ 2,180,966 

$ 

(24,116) 

  230 

U.S. agencies 

$ 

94,774  $ 

(957)   

57  $ 

49,555  $ 

(604)   

24  $  144,329  $ 

(1,561)   

81 

Obligations of states and
political subdivisions 

Mortgage-backed securities -
agency 

Mortgage-backed securities -
non-agency 

Commercial mortgage-backed
securities - agency 

Commercial mortgage-backed
securities - non-agency 

Asset-backed securities 

Corporate bonds 

Total temporarily impaired
securities 

387,534 

(9,399)   

50 

— 

— 

  — 

387,534 

(9,399)   

50 

182,614 

(1,763)   

36 

92,928 

(2,842)   

17 

275,542 

(4,605)   

53 

225,807 

(1,130)   

12,509 

(128)   

6 

4 

251 

— 

1,842 

(15)   

214,774 

501,254 

— 

(1,544)   

(8,667)   

19 

28 

— 

55,896 

40,760 

— 

(439)   

(914)   

11 

— 

  — 

1 

1 

4 

226,058 

(1,130)   

14,351 

(143)   

7 

5 

270,670 

542,014 

— 

(1,983)   

(9,581)   

23 

39 

— 

  — 

$ 1,619,266  $ 

(23,588)    200 

$ 

241,232  $ 

(4,814)   

58 

$ 1,860,498 

$ 

(28,402) 

  258 

Heartland had no securities held to maturity with unrealized losses at December 31, 2020, or December 31, 2019. 

On  January  1,  2020,  Heartland  adopted  the  amendments  within  ASU  2016-13,  which  replaced  the  legacy  GAAP  other-than-
temporary impairment ("OTTI") model with a credit loss model. The credit loss model under ASC 326-30, applicable to AFS 
debt securities, requires the recognition of credit losses through an allowance account, but retains the concept from the OTTI 
model  that  credit  losses  are  recognized  once  securities  become  impaired.  See  Note  1,  "Basis  of  Presentation,"  to  the 
consolidated  financial  statements  included  herein  for  a  discussion  of  the  impact  of  the  adoption  of  ASU  2016-13.  Heartland 
reviews the investment securities portfolio at the security level on a quarterly basis for potential credit losses, which takes into 
consideration numerous factors, and the relative significance of any single factor can vary by security. Some factors Heartland 
may  consider  include  changes  in  security  ratings,  financial  condition  of  the  issuer,  as  well  as  security  and  industry  specific 
economic conditions. In addition, with regard to debt securities, Heartland may also evaluate payment structure, whether there 
are  defaulted  payments  or  expected  defaults,  prepayment  speeds  and  the  value  of  any  underlying  collateral.  For  certain  debt 

104 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
securities  in  unrealized  loss  positions,  Heartland  prepares  cash  flow  analyses  to  compare  the  present  value  of  cash  flows 
expected to be collected from the security with the amortized cost basis of the security. 

The remaining unrealized losses on Heartland's mortgage and asset-backed securities are the result of changes in market interest 
rates or widening of market spreads subsequent to the initial purchase of the securities. The losses are not related to concerns 
regarding the underlying credit of the issuers or the underlying collateral. It is expected that the securities will not be settled at a 
price less than the amortized cost of the investment. Because the decline in fair value is attributable to changes in interest rates 
or widening market spreads and not credit quality, and because Heartland has the intent and ability to hold these investments 
until a market price recovery or to maturity and does not believe it will be required to sell the securities before maturity, no 
credit losses were recognized on these securities during the year ended December 31, 2020. 

The  remaining  unrealized  losses  on  Heartland's  obligations  of  states  and  political  subdivisions  are  the  result  of  changes  in 
market interest rates or widening of market spreads subsequent to the initial purchase of the securities. Management monitors 
the  published  credit  ratings  of  these  securities  and  the  stability  of  the  underlying  municipalities.  Because  the  decline  in  fair 
value  is  attributable  to  changes  in  interest  rates  or  widening  market  spreads  due  to  insurance  company  downgrades  and  not 
underlying  credit  quality,  and  because  Heartland  has  the  intent  and  ability  to  hold  these  investments  until  a  market  price 
recovery  or  to  maturity  and  does  not  believe  it  will  be  required  to  sell  the  securities  before  maturity,  no  credit  losses  were 
recognized on these securities during the year ended December 31, 2020. 

In  the  third  quarter  of  2020,  Heartland  sold  two  obligations  of  states  and  political  subdivisions  securities  from  the  held  to 
maturity  portfolio.  Because  the  underlying  credit  quality  of  the  individual  securities  showed  significant  deterioration,  it  was 
unlikely  Heartland  would  recover  the  remaining  basis  of  the  securities  prior  to  maturity  and  therefore  inconsistent  with 
Heartland's  original  intent  upon  purchase  and  classification  of  these  held  to  maturity  securities.  The  carrying  value  of  these 
securities was $855,000, and the associated gross gains were $201,000. 

The  credit  loss  model  under  ASC  326-30,  applicable  to  held  to  maturity  debt  securities,  requires  the  recognition  of  lifetime 
expected credit losses through an allowance account at the time when the security is purchased. The following table presents, in 
thousands, the activity in the allowance for credit losses for securities held to maturity by major security type for the quarter and 
year ended December 31, 2020: 

Balance at December 31, 2019 

Impact of ASU 2016-13 adoption on January 1, 2020 

Adjusted balance at January 1, 2020 

Provision for credit losses 

Balance at December 31, 2020 

Obligations of states 
and political
subdivisions 

$ 

$ 

— 

158 

158 

(107) 

51 

The  following  table  summarizes,  in  thousands,  the  carrying  amount  of  Heartland's  held  to  maturity  debt  securities  by 
investment rating as of December 31, 2020, which are updated quarterly and used to monitor the credit quality of the securities: 

Rating 

AAA 

AA, AA+, AA-

A+, A, A-

BBB 

Not Rated 

Total 

Obligations of states 
and political 
subdivisions 

$ 

$ 

— 

64,385 

18,353 

4,208 

1,944 

88,890 

Included  in  other  securities  were  shares  of  stock  in  each  Federal  Home  Loan  Bank  (the  "FHLB")  of  Des  Moines,  Chicago, 
Dallas,  San  Francisco  and  Topeka  at  an  amortized  cost  of  $19.5  million  at  December  31,  2020  and  $16.8  million  at 
December 31, 2019. 

105 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The Heartland banks are required to maintain FHLB stock as members of the various FHLBs as required by these institutions. 
These  equity  securities  are  "restricted"  in  that  they  can  only  be  sold  back  to  the  respective  institutions  or  another  member 
institution  at  par.  Therefore,  they  are  less  liquid  than  other  marketable  equity  securities  and  their  fair  value  approximates 
amortized cost. Heartland considers its FHLB stock as a long-term investment that provides access to competitive products and 
liquidity.  Heartland  evaluates  impairment  in  these  investments  based  on  the  ultimate  recoverability  of  the  par  value  and  at 
December 31, 2020, did not consider the investments to be other than temporarily impaired. 

FIVE 
LOANS 

Loans as of December 31, 2020, and December 31, 2019, were as follows, in thousands: 

Loans receivable held to maturity: 
Commercial and industrial 
Paycheck Protection Program ("PPP") 
Owner occupied commercial real estate 
Non-owner occupied commercial real estate 
Real estate construction 
Agricultural and agricultural real estate 
Residential real estate 
Consumer 
Total  loans receivable held to maturity 
Allowance for credit losses 
Loans receivable, net 

December 31, 2020 

December 31, 2019 

$ 

$ 

2,534,799  $ 
957,785 
1,776,406 
1,921,481 
863,220 
714,526 
840,442 
414,392 
10,023,051 
(131,606) 
9,891,445 

$ 

2,530,809 
— 
1,472,704 
1,495,877 
1,027,081 
565,837 
832,277 
443,332 
8,367,917 
(70,395) 
8,297,522 

On  January  1,  2020,  Heartland  adopted  ASU  2016-13,  "Financial  Instruments  - Credit  Losses  (Topic  326),"  and  results  for 
reporting  periods  beginning  after  January  1,  2020  are  presented  under  ASC  326  while  prior  period  amounts  continue  to  be 
reported in accordance with previously applicable GAAP. Additionally, Heartland reclassified its loan categories to align more 
closely  with  Federal  Deposit  Insurance  Corporation  ("FDIC")  reporting  requirements  and  classification  codes,  and  all  prior 
periods  have  been  adjusted.  As  of  December  31,  2020,  Heartland  had  $42.4  million  of  accrued  interest  receivable,  which  is 
included  in  other  assets  on  the  consolidated  balance  sheet.  Heartland  does  not  consider  accrued  interest  receivable  in  the 
allowance for credit losses calculation. 

The following table shows the balance in the allowance for credit losses at December 31, 2020, and December 31, 2019, and 
the related loan balances, disaggregated on the basis of measurement methodology, in thousands. As of December 31, 2020, 
individually assessed loans include lending relationships with total exposure of $500,000 or more and are nonaccrual and any 
loans that no longer shares the same risk characteristics of the other loans in the pool.  All other loans are collectively evaluated 
for losses. Loans individually evaluated were considered impaired at December 31, 2019. 

Allowance For Credit Losses 

Gross Loans Receivable Held to Maturity 

Individually Collectively
Evaluated 
Evaluated 
for Credit 
for Credit 
Losses 
Losses 

Loans 
Individually
Evaluated for  Evaluated for 
Credit Losses  Credit Losses

Loans 
Collectively

Total 

 Total 

December 31, 2020 

Commercial and industrial 

$ 

4,077  $ 

34,741  $ 

38,818  $ 

16,578  $ 

2,518,221  $  2,534,799 

PPP 

Owner occupied commercial real estate 

Non-owner occupied commercial real estate 

Real estate construction 

Agricultural and agricultural real estate 

Residential real estate 
Consumer 

Total 

— 

111 

3,250 

— 

1,988 

— 

— 

— 

19,890 

17,623 

20,080 

5,141 

11,935 

12,770 

— 

20,001 

20,873 

20,080 

7,129 

11,935 

12,770 

— 

11,174 

13,490 

— 

15,453 

535 

— 

957,785 

957,785 

1,765,232 

  1,776,406 

1,907,991 

  1,921,481 

863,220 

699,073 

839,907 

414,392 

863,220 

714,526 

840,442 

414,392 

$ 

9,426  $ 

122,180  $  131,606 

$ 

57,230  $ 

9,965,821  $ 10,023,051 

106 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Allowance For Credit Losses 

Gross Loans Receivable Held to Maturity 

Individually
Evaluated 
for Credit 
Losses 

Collectively
Evaluated 
for Credit 
Losses 

Loans 
Loans 
Individually
Collectively
Evaluated for 
Evaluated for 
Credit Losses  Credit Losses

Total 

 Total 

December 31, 2019 

Commercial and industrial 

$ 

6,276  $ 

27,931  $ 

34,207  $ 

31,814  $ 

2,498,995  $  2,530,809 

PPP 

Owner occupied commercial real estate 

Non-owner occupied commercial real estate 

Real estate construction 

Agricultural and agricultural real estate 

Residential real estate 
Consumer 

Total 

— 

352 

33 

— 

916 

176 

419 

— 

7,569 

7,551 

8,677 

4,764 

1,328 

4,403 

— 

7,921 

7,584 

8,677 

5,680 

1,504 

4,822 

— 

9,468 

1,730 

685 

18,554 

20,678 

4,123 

— 

— 

1,463,236 

1,472,704 

1,494,147 

1,495,877 

1,026,396 

1,027,081 

547,283 

811,599 

439,209 

565,837 

832,277 

443,332 

$ 

8,172  $ 

62,223  $ 

70,395  $ 

87,052  $ 

8,280,865  $  8,367,917 

Heartland had $6.2 million of troubled debt restructured loans at December 31, 2020, of which $3.8 million were classified as 
nonaccrual  and  $2.4  million  were  accruing  according  to  the  restructured  terms.  Heartland  had  $7.6  million  of  troubled  debt 
restructured loans at December 31, 2019, of which $3.8 million were classified as nonaccrual and $3.8 million were accruing 
according to the restructured terms. 

The  following  table  provides  information  on  troubled  debt  restructured  loans  that  were  modified  during  the  years  ended 
December 31, 2020, and December 31, 2019, in thousands: 

For the Years Ended 

December 31, 2020 

December 31, 2019 

Pre-

Post-

Modification  Modification 

Pre-

Post-

Modification  Modification 

Number 
of Loans 

Recorded 
Investment 

Recorded 
Investment 

Number 
of Loans 

Recorded 
Investment 

Recorded 
Investment 

Commercial and industrial 

1  $ 

20  $ 

PPP 

Owner occupied commercial real estate 

Non-owner occupied commercial real estate 

Real estate construction 

Agricultural and agricultural real estate 

Residential real estate 

Consumer 

Total 

— 

— 

— 

— 

— 

2 

— 

— 

— 

— 

— 

— 

92 

— 

20 

— 

— 

— 

— 

— 

98 

— 

1  $ 

40  $ 

— 

— 

— 

— 

— 

6 

— 

— 

— 

— 

— 

— 

623 

— 

40 

— 

— 

— 

— 

— 

649 

— 

689 

3 

$ 

112  $ 

118 

7  $ 

663  $ 

The pre-modification and post-modification recorded investment represents amounts as of the date of loan modification. The 
difference between the pre-modification investment and post-modification investment amounts on Heartland’s residential real 
estate  troubled  debt  restructured  loans  is  due  to  principal  deferment  collected  from  government  guarantees  and  capitalized 
interest  and  escrow.  At  December  31,  2020,  there  were  no  commitments  to  extend  credit  to  any  of  the  borrowers  with  an 
existing TDR. The tables above do not include any loan modifications made under COVID-19 modification programs. 

107 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following table provides information on troubled debt restructured loans for which there was a payment default during the 
years  ended  December  31,  2020,  and  December  31,  2019,  in  thousands,  that  had  been  modified  during  the  12-month  period 
prior to the default: 

Commercial and industrial 
PPP 
Owner occupied commercial real estate 
Non-owner occupied commercial real estate 
Real estate construction 
Agricultural and agricultural real estate 
Residential real estate 
Consumer 
Total 

With Payment Defaults During the Following Periods 
For the Years Ended 

December 31, 2020 

December 31, 2019 

Number of 
Loans 

Recorded 
Investment 

Number of 
Loans 

Recorded 
Investment 

—  $ 

— 

— 

— 

— 

— 

1 

— 

1  $ 

— 

— 

— 

— 

— 

— 

232 

— 

232 

—  $ 

— 

— 

— 

— 

— 

2 

— 

2  $ 

— 

— 

— 

— 

— 

— 

210 

— 

210 

Heartland's  internal  rating  system  is  a  series  of  grades  reflecting  management's  risk  assessment,  based  on  its  analysis  of  the 
borrower's financial condition. The "pass" category consists of all loans that are not in the "nonpass" category and categorized 
into  a  range  of  loan  grades  that  reflect  increasing,  though  still  acceptable,  risk.  Movement  of  risk  through  the  various  grade 
levels in the pass category is monitored for early identification of credit deterioration. 

The "nonpass" category consists of watch, substandard, doubtful and loss loans. The "watch" rating is attached to loans where 
the  borrower  exhibits  negative  trends  in  financial  circumstances  due  to  borrower  specific  or  systemic  conditions  that,  if  left 
uncorrected, threaten the borrower's capacity to meet its debt obligations. The borrower is believed to have sufficient financial 
flexibility  to  react  to  and  resolve  its  negative  financial  situation.  These  credits  are  closely  monitored  for  improvement  or 
deterioration. 

The "substandard" rating is assigned to loans that are inadequately protected by the current net worth and repaying capacity of 
the borrower and that may be further at risk due to deterioration in the value of collateral pledged. Well-defined weaknesses 
jeopardize  liquidation  of  the  debt.  These  loans  are  still  considered  collectible;  however,  a  distinct  possibility  exists  that 
Heartland will sustain some loss if deficiencies are not corrected. Substandard loans may exhibit some or all of the following 
weaknesses:  deteriorating  financial  trends,  lack  of  earnings,  inadequate  debt  service  capacity,  excessive  debt  and/or  lack  of 
liquidity. 

The  "doubtful"  rating  is  assigned  to  loans  where  identified  weaknesses  in  the  borrowers'  ability  to  repay  the  loan  make 
collection or liquidation in full, on the basis of existing facts, conditions and values, highly questionable and improbable. These 
borrowers  are  usually  in  default,  lack  liquidity  and  capital,  as  well  as  resources  necessary  to  remain  as  an  operating  entity. 
Specific pending events, such as capital injections, liquidations or perfection of liens on additional collateral, may strengthen 
the credit, thus deferring the rating of the loan as "loss" until the exact status of the loan can be determined. The loss rating is 
assigned  to  loans  considered  uncollectible.  As  of  December  31,  2020,  and  December  31,  2019,  Heartland  had  no  loans 
classified as doubtful and no loans classified as loss. 

108 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The  following  table  shows  the  risk  category  of  loans  by  loan  category  and  year  of  origination  as  of  December  31,  2020,  in 
thousands: 

Amortized Cost Basis of Term Loans by Year of Origination 

2020 

2019 

2018 

2017 

2016 

2015 and 
Prior 

Revolving 

Total 

Commercial and industrial 

Pass 

Watch 

Substandard 

$  557,853  $  340,809  $  168,873  $ 

215,696  $ 

101,010  $ 

337,834  $ 

541,627  $  2,263,702 

41,574 

23,024 

24,676 

16,274 

19,672 

8,897 

14,262 

15,717 

8,072 

9,098 

2,474 

19,537 

49,432 

18,388 

160,162 

110,935 

Commercial and industrial total 

$  622,451  $  381,759  $  197,442  $ 

245,675  $ 

118,180  $ 

359,845  $ 

609,447 

$  2,534,799 

PPP 

Pass 

Watch 

Substandard 

PPP total 

Owner occupied commercial real 
estate 

$  880,709  $ 

—  $ 

—  $ 

—  $ 

—  $ 

—  $ 

—  $ 

880,709 

22,533 

54,543 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

$  957,785  $ 

—  $ 

—  $ 

—  $ 

—  $ 

—  $ 

— 

— 

— 

22,533 

54,543 

$ 

957,785 

Pass 

Watch 

Substandard 

$  400,662  $  369,401  $  300,242  $ 

167,470  $ 

107,234  $ 

213,780  $ 

33,759  $  1,592,548 

15,345 

15,914 

13,764 

9,522 

22,488 

12,164 

20,811 

14,147 

8,717 

8,580 

15,282 

21,708 

4,311 

1,105 

100,718 

83,140 

Owner occupied commercial real 
estate total 

Non-owner occupied commercial
real estate 

$  431,921  $  392,687  $  334,894  $ 

202,428  $ 

124,531  $ 

250,770  $ 

39,175 

$  1,776,406 

Pass 

Watch 

Substandard 

$  334,722  $  411,301  $  305,456  $ 

194,101  $ 

108,070  $ 

233,153  $ 

24,466  $  1,611,269 

22,826 

30,899 

55,225 

15,035 

24,718 

23,290 

18,724 

17,046 

20,954 

9,147 

45,672 

21,060 

5,114 

502 

193,233 

116,979 

Non-owner occupied commercial 
real estate total 

Real estate construction 

$  388,447 

$  481,561  $  353,464  $ 

229,871  $ 

138,171  $ 

299,885 

$ 

30,082 

$  1,921,481 

Pass 

Watch 

Substandard 

$  311,625  $  309,678  $  157,171  $ 

12,625  $ 

6,954  $ 

5,110  $ 

21,431  $ 

824,594 

2,105 

196 

26,659 

2,760 

2,403 

2,036 

332 

— 

55 

39 

388 

358 

1,295 

— 

33,237 

5,389 

Real estate construction total 

$  313,926 

$  339,097  $  161,610  $ 

12,957  $ 

7,048  $ 

5,856 

$ 

22,726 

$ 

863,220 

Agricultural and agricultural real 
estate 

Pass 

Watch 

Substandard 

$  171,578  $ 

90,944  $ 

62,349  $ 

39,252  $ 

17,626  $ 

37,696  $ 

148,456  $ 

567,901 

20,500 

17,403 

16,202 

7,044 

8,854 

23,519 

2,448 

6,758 

3,515 

3,917 

3,157 

9,952 

12,282 

11,074 

66,958 

79,667 

Agricultural and agricultural 
real estate total 

Residential real estate 

$  209,481 

$  114,190  $ 

94,722  $ 

48,458  $ 

25,058  $ 

50,805 

$ 

171,812 

$ 

714,526 

Pass 

Watch 

Substandard 

$  153,017  $ 

99,440  $  118,854  $ 

83,534  $ 

63,477  $ 

244,852  $ 

33,467  $ 

796,641 

3,986 

980 

4,507 

442 

2,188 

2,507 

1,896 

1,528 

3,117 

884 

8,525 

12,141 

— 

1,100 

24,219 

19,582 

Residential real estate total 

$  157,983 

$  104,389  $  123,549  $ 

86,958  $ 

67,478  $ 

265,518 

$ 

34,567 

$ 

840,442 

Consumer 

Pass 

Watch 

Substandard 

Consumer total 

Total pass 

Total watch 

Total substandard 

Total loans 

$ 

37,037  $ 

27,646  $ 

18,811  $ 

15,034  $ 

4,009  $ 

19,483  $ 

280,996  $ 

403,016 

168 

481 

352 

959 

647 

1,884 

340 

500 

82 

897 

646 

1,976 

1,622 

822 

3,857 

7,519 

$ 

37,686 

$ 

28,957  $ 

21,342  $ 

15,874  $ 

4,988  $ 

22,105 

$ 

283,440 

$ 

414,392 

$  2,847,203 

$  1,649,219  $  1,131,756  $ 

727,712  $ 

408,380  $  1,091,908 

$  1,084,202 

$  8,940,380 

129,037 

143,440 

141,385 

52,036 

80,970 

74,297 

58,813 

55,696 

44,512 

32,562 

76,144 

86,732 

74,056 

32,991 

604,917 

477,754 

$  3,119,680 

$  1,842,640  $  1,287,023  $ 

842,221  $ 

485,454  $  1,254,784 

$  1,191,249 

$ 10,023,051 

109 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Included in Heartland's nonpass loans at December 31, 2020 were $77.1 million of nonpass PPP loans as a result of risk ratings 
on related credits. Heartland's risk rating methodology assigns a risk rating to the whole lending relationship. Heartland has no 
allowance recorded related to the PPP loans because of the 100% SBA guarantee. 

The following table presents loans by credit quality indicator at December 31, 2019, in thousands: 

December 31, 2019 
Commercial and industrial 
Owner occupied commercial real estate 
Non-owner occupied commercial real estate 
Real estate construction 
Agricultural and agricultural real estate 
Residential real estate 
Consumer 
 Total loans receivable held to maturity 

Pass 

Nonpass 

Total 

$ 

2,352,131  $ 

178,678  $ 

1,369,290 

1,429,760 

984,736 

454,272 

790,226 

430,733 

103,414 

66,117 

42,345 

111,565 

42,051 

12,599 

2,530,809 

1,472,704 

1,495,877 

1,027,081 

565,837 

832,277 

443,332 

$ 

7,811,148  $ 

556,769  $ 

8,367,917 

The  nonpass  category  in  the  table  above  is  comprised  of  approximately  60%  special  mention  and  40%  substandard  as  of 
December  31,  2019.  The  percentage  of  nonpass  loans  on  nonaccrual  status  as  of  December  31,  2019,  was  14%.  Changes  in 
credit risk are monitored on a continuous basis and changes in risk ratings are made when identified. 

As  of  December  31,  2020,  Heartland  had  $1.7  million  of  loans  secured  by  residential  real  estate  property  that  were  in  the 
process of foreclosure. 

The  following  table  sets  forth  information  regarding  Heartland's  accruing  and  nonaccrual  loans  at  December  31,  2020,  and 
December 31, 2019, in thousands: 

Accruing Loans 

30-59 
Days
Past Due 

60-89 
Days
Past Due 

90 Days
or More 
Past Due  Past Due  Current  Nonaccrual 

Total 

Total 
Loans 

December 31, 2020 

Commercial and industrial 

PPP 

Owner occupied commercial real estate 

Non-owner occupied commercial real estate 

Real estate construction 

Agricultural and agricultural real estate 

Residential real estate 

Consumer 

$  5,825  $  2,322  $ 

720  $  8,867  $ 2,504,170  $ 

21,762  $  2,534,799 

1 

2,815 

2,143 

2,446 

1,688 

1,675 

807 

— 

167 

2,674 

96 

— 

83 

139 

— 

— 

— 

— 

— 

— 

— 

1 

957,784 

— 

957,785 

2,982 

  1,759,649 

13,775 

  1,776,406 

4,817 

  1,902,003 

14,661 

  1,921,481 

2,542 

1,688 

1,758 

946 

859,784 

694,150 

825,047 

409,477 

894 

18,688 

13,637 

3,969 

863,220 

714,526 

840,442 

414,392 

Total loans receivable held to maturity 

$  17,400 

$  5,481 

$ 

720  $  23,601 

$ 9,912,064 

$ 

87,386 

$ 10,023,051 

December 31, 2019 

Commercial and industrial 

$  5,121  $ 

904  $  3,899  $  9,924  $ 2,491,110  $ 

29,775  $  2,530,809 

PPP 

Owner occupied commercial real estate 

Non-owner occupied commercial real estate 

Real estate construction 

Agricultural and agricultural real estate 

Residential real estate 

Consumer 

— 

3,487 

614 

5,689 

3,734 

4,166 

2,511 

— 

690 

81 

72 

79 

24 

651 

— 

— 

— 

— 

26 

180 

— 

— 

— 

— 

— 

4,177 

  1,461,589 

6,938 

  1,472,704 

695 

  1,493,619 

1,563 

  1,495,877 

5,761 

  1,020,153 

1,167 

  1,027,081 

3,839 

4,370 

3,162 

541,455 

814,840 

436,675 

20,543 

13,067 

3,495 

565,837 

832,277 

443,332 

Total loans receivable held to maturity 

$  25,322 

$  2,501 

$  4,105  $  31,928 

$ 8,259,441 

$ 

76,548 

$  8,367,917 

110 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Loans delinquent 30 to 89 days as a percent of total loans were 0.23% at December 31, 2020, compared to 0.33% at December 
31, 2019. Changes in credit risk are monitored on a continuous basis and changes in risk ratings are made when identified. All 
individually assessed loans are reviewed at least semi-annually. 

Heartland recognized $0 of interest income on nonaccrual loans during the year ended December 31, 2020. As of December 31, 
2020, Heartland had $32.5 million of nonaccrual loans with no related allowance. 

As of December 31, 2019, the majority of Heartland's impaired loans were those that were nonaccrual, were past due 90 days or 
more and still accruing or have had their terms restructured in a troubled debt restructuring. The following table presents the 
unpaid  principal  balance  that  was  contractually  due  at  December  31,  2019,  the  outstanding  loan  balance  recorded  on  the 
consolidated balance sheet at December 31, 2019, any related allowance recorded for those loans as of December 31, 2019, the 
average outstanding loan balances recorded on the consolidated balance sheet during the year ended December 31, 2019, and 
the interest income recognized on the impaired loans during the year ended December 31, 2019, in thousands: 

Unpaid
Principal
Balance 

Loan 
Balance 

Related 
Allowance 
Recorded 

Year-to-Date 
Avg. Loan
Balance 

Year-to-Date 
Interest Income 
Recognized 

Impaired loans with a related allowance: 

Commercial and industrial 

$ 

11,727  $ 

11,710  $ 

6,276  $ 

11,757  $ 

Owner occupied commercial real estate 

Non-owner occupied commercial real estate 

Real estate construction 

Agricultural and agricultural real estate 

Residential real estate 

Consumer 

Total loans held to maturity 

Impaired loans without a related allowance: 

Commercial and industrial 

Owner occupied commercial real estate 

Non-owner occupied commercial real estate 

Real estate construction 

Agricultural and agricultural real estate 

Residential real estate 

Consumer 

Total loans held to maturity 

Total impaired loans held to maturity: 

Commercial and industrial 

Owner occupied commercial real estate 

Non-owner occupied commercial real estate 

Real estate construction 

Agricultural and agricultural real estate 

Residential real estate 

Consumer 

$ 

$ 

$ 

$ 

712 

138 

17 

2,751 

1,378 

998 

712 

138 

17 

2,237 

1,378 

997 

352 

33 

— 

916 

176 

419 

1,435 

— 

— 

2,739 

1,116 

1,170 

17,721  $ 

17,189  $ 

8,172  $ 

18,217  $ 

22,525  $ 

20,104  $ 

—  $ 

19,141  $ 

8,756 

1,592 

668 

19,113 

19,382 

3,135 

8,756 

1,592 

668 

16,317 

19,300 

3,126 

— 

— 

— 

— 

— 

— 

8,337 

1,515 

636 

16,837 

17,073 

4,182 

6 

22 

— 

— 

— 

— 

11 

39 

782 

341 

62 

26 

60 

280 

45 

75,171  $ 

69,863  $ 

—  $ 

67,721  $ 

1,596 

34,252  $ 

31,814  $ 

6,276  $ 

30,898  $ 

9,468 

1,730 

685 

21,864 

20,760 

4,133 

9,468 

1,730 

685 

18,554 

20,678 

4,123 

352 

33 

— 

916 

176 

419 

9,772 

1,515 

636 

19,576 

18,189 

5,352 

788 

363 

62 

26 

60 

280 

56 

Total impaired loans held to maturity 

$ 

92,892  $ 

87,052  $ 

8,172  $ 

85,938  $ 

1,635 

111 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The  following  table  sets  forth  information  regarding  the  PCD  loans  acquired  during  2020  as  of  the  date  of  acquisition,  in 
thousands: 

Purchase 
Price 

Allowance for 
Credit Losses 

Premium/
(Discount) 

Book 
Value 

Commercial and industrial 

$ 

81,917  $ 

(1,707)  $ 

170  $ 

80,380 

PPP 

Owner occupied commercial real estate 

Non-owner occupied commercial real estate 

Real estate construction 

Agricultural and agricultural real estate 

Residential real estate 

Consumer 

Total PCD loans 

— 

74,854 

134,135 

19,405 

54,584 

25,556 

2,760 

— 

(1,205) 

(6,465) 

(603) 

(1,848) 

(410) 

(75) 

— 

(56) 

(3,150) 

360 

(413) 

94 

17 

— 

73,593 

124,520 

19,162 

52,323 

25,240 

2,702 

$ 

393,211  $ 

(12,313)  $ 

(2,978)  $ 

377,920 

Loans are made in the normal course of business to directors, officers and principal holders of equity securities of Heartland. 
The terms of these loans, including interest rates and collateral, are similar to those prevailing for comparable transactions and 
do not involve more than a normal risk of collectability. Changes in such loans during the years ended December 31, 2020 and 
2019, were as follows, in thousands: 

Balance at beginning of year 
Advances 
Repayments 
Balance at end of year 

SIX 
ALLOWANCE FOR CREDIT LOSSES 

2020 
184,568  $ 
73,412 
(42,531)   
215,449  $ 

2019 
124,983 
91,287 
(31,702) 
184,568 

$ 

$ 

Changes in the allowance for credit losses for loans for the years ended December 31, 2020, 2019 and 2018 were as follows, in 
thousands: 

Balance at beginning of year 
Impact of the adoption of ASU 2016-13 on January 1, 2020 
Adjusted balance at January 1, 2020 
Allowance for purchased credit deteriorated loans 
Provision for credit losses 
Recoveries on loans previously charged-off 
Loans charged-off 
Balance at end of year 

2020 

2019 

2018 

$ 

70,395  $ 

61,963  $ 

55,686 

12,071 

82,466 

12,313 

65,745 

3,804 

— 

61,963 

— 

16,657 

5,365 

— 

55,686 

— 

24,013 

3,549 

(32,722)   

(13,590)   

(21,285) 

$ 

131,606  $ 

70,395  $ 

61,963 

112 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Changes in the allowance for credit losses for loans by loan category for the years ended December 31, 2020, and December 31, 
2019, were as follows, in thousands: 

Balance at 
12/31/2019 

Impact of 
ASU 2016-13 
adoption on 
1/1/2020 

Purchased 
Credit 

Adjusted 
balance at  Deteriorated  Charge-
1/1/2020 

Allowance 

offs 

Recoveries  Provision 

Balance at 
12/31/2020 

Commercial and industrial 

$ 

34,207  $ 

(272)  $ 

33,935  $ 

1,707  $  (14,974)  $ 

1,277  $  16,873  $ 

38,818 

PPP 

Owner occupied commercial
real estate 

Non-owner occupied
commercial real estate 

Real estate construction 

Agricultural and agricultural
real estate 

Residential real estate 

Consumer 

Total 

— 

7,921 

7,584 

8,677 

5,680 

1,504 

4,822 

— 

— 

— 

— 

— 

— 

— 

(114) 

7,807 

1,205 

(13,671) 

205 

24,455 

20,001 

(2,617) 

6,335 

4,967 

15,012 

6,465 

603 

(45) 

(105) 

(387) 

4,817 

4,309 

5,293 

6,321 

9,131 

1,848 

(1,201) 

410 

75 

(515) 

(2,211) 

30 

220 

971 

108 

993 

9,456 

4,350 

218 

5,611 

4,782 

20,873 

20,080 

7,129 

11,935 

12,770 

$ 

70,395  $ 

12,071  $ 

82,466  $ 

12,313  $  (32,722)  $ 

3,804  $  65,745  $ 

131,606 

Commercial and industrial 

$ 

29,958  $ 

(7,129)  $ 

2,462  $ 

8,916  $ 

34,207 

12/31/2018 

Charge-offs 

Recoveries 

Provision 

12/31/2019 

PPP 

Owner occupied commercial real estate 

Non-owner occupied commercial real estate 

Real estate construction 

Agricultural and agricultural real estate 

Residential real estate 

Consumer 

Total 

— 

6,247 

7,182 

6,707 

4,916 

1,813 

5,140 

— 

(119) 

(21) 

(156) 

(2,633) 

(458) 

(3,074) 

— 

178 

201 

255 

529 

139 

1,601 

— 

1,615 

222 

1,871 

2,868 

10 

1,155 

— 

7,921 

7,584 

8,677 

5,680 

1,504 

4,822 

$ 

61,963  $ 

(13,590)  $ 

5,365  $ 

16,657  $ 

70,395 

Changes in the allowance for credit losses on unfunded commitments for the year ended December 31, 2020, were as follows: 

Balance at December 31, 2019 

Impact of ASU 2016-13 adoption on January 1, 2020 

Adjusted balance at January 1, 2020 

Provision 

Balance at December 31, 2020 

$ 

$ 

248 

13,604 

13,852 

1,428 

15,280 

Prior to the adoption of ASU 2016-13, the allowance for credit losses on unfunded commitments was considered immaterial. 

Management  allocates  the  allowance  for  credit  losses  by  pools  of  risk  within  each  loan  portfolio.  The  allocation  of  the 
allowance  for  credit  losses  by  loan  portfolio  is  made  for  analytical  purposes  and  is  not  necessarily  indicative  of  the  trend  of 
future loan losses in any particular category. The total allowance for credit losses is available to absorb losses from any segment 
of the loan portfolio. 

113 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SEVEN 
PREMISES, FURNITURE AND EQUIPMENT 

Premises, furniture and equipment, excluding those held for sale, as of December 31, 2020, and December 31, 2019, were as 
follows, in thousands: 

Land and land improvements 
Buildings and building improvements 
Furniture and equipment 
Total 
Less accumulated depreciation 
Premises, furniture and equipment, net 

2020 

2019 

$ 

61,930  $  60,444 
192,702 
  176,838 
69,468 
65,617 
324,100 
302,899 
(104,505)    (105,341) 
$  219,595  $  197,558 

Depreciation expense on premises, furniture and equipment was $11.8 million, $12.0 million and $11.7 million for 2020, 2019 
and 2018, respectively. Depreciation expense on buildings and building improvements of $6.5 million, $6.2 million and $5.8 
million  for  the  years  ended  December  31,  2020,  2019,  and  2018,  respectively,  is  recorded  in  occupancy  expense  on  the 
consolidated  statements  of  income.  Depreciation  expense  on  furniture  and  equipment  of  $5.3  million,  $5.8  million  and  $6.0 
million for the years ended December 31, 2020, 2019, and 2018, respectively, is recorded in furniture and equipment expense 
on the consolidated statements of income. 

EIGHT 
GOODWILL, CORE DEPOSIT INTANGIBLES AND OTHER INTANGIBLE ASSETS 

Heartland had goodwill of $576.0 million at December 31, 2020, and $446.3 million at December 31, 2019. Heartland conducts 
its annual internal assessment of the goodwill both at the consolidated level and at its subsidiaries as of September 30. There 
was no goodwill impairment as of the most recent assessment. Due to the COVID-19 pandemic and economic conditions, an 
interim quantitative assessment of goodwill was performed during the second quarter of 2020, and no goodwill impairment was 
identified. 

Heartland recorded $91.4 million of goodwill and $3.1 million of core deposit intangibles in connection with the acquisition of 
AimBank, headquartered in Levelland, Texas on December 4, 2020. 

Heartland recorded $38.4 million of goodwill and $1.3 million of core deposit intangibles in connection with the acquisition of 
certain  assets  and  substantially  all  of  the  deposits  and  certain  other  liabilities  of  Johnson  Bank's  Arizona  operations, 
headquartered in Racine, Wisconsin on December 4, 2020. 

Heartland recorded $19.2 million of goodwill and $1.8 million of core deposit intangibles in connection with the acquisition of 
substantially  all  of  the  assets  and  substantially  all  of  the  deposits  and  certain  other  liabilities  of  Rockford  Bank  and  Trust 
Company, headquartered in Rockford, Illinois on November 30, 2019. 

Heartland recorded $35.4 million of goodwill and $11.4 million of core deposit intangibles in connection with the acquisition of 
Blue Valley Ban Corp., parent company of Bank of Blue Valley, headquartered in Overland Park, Kansas on May 10, 2019. 

The  core  deposit  intangibles  recorded  with  the  AimBank  and  Blue  Valley  Ban  Corp.  acquisitions  are  not  deductible  for  tax 
purposes and are expected to be amortized over a period of 10 years on an accelerated basis. 

Goodwill  related  to  the  AimBank  and  Blue  Valley  Ban  Corp.  acquisitions  resulted  from  expected  operational  synergies, 
increased market presence, cross-selling opportunities, and expanded business lines and is not deductible for tax purposes. 

The  core  deposit  intangibles  and  goodwill  recorded  with  Johnson  Bank's  Arizona  operations  and  Rockford  Bank  and  Trust 
Company  acquisition  of  substantially  all  of  the  assets  and  substantially  all  of  the  deposits  and  certain  other  liabilities,  is 
deductible  for  tax  purposes  and  the  core  deposit  intangibles  are  expected  to  be  amortized  over  a  period  of  10  years  on  an 
accelerated basis for book purposes. 

114 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Other  intangible  assets  consist  of  core  deposit  intangibles,  mortgage  servicing  rights,  customer  relationship  intangible  and 
commercial servicing rights. The gross carrying amount of other intangible assets and the associated accumulated amortization 
at December 31, 2020, and December 31, 2019, are presented in the table below, in thousands: 

December 31, 2020 

December 31, 2019 

Gross 

Carrying Accumulated  Carrying
Amount  Amortization  Amount 

Carrying Accumulated  Carrying
Amount  Amortization  Amount 

Net 

Gross 

Net 

Amortizing intangible assets: 
Core deposit intangibles 
Customer relationship intangible 
Mortgage servicing rights 
   Commercial servicing rights 
Total 

$ 101,185  $ 
1,177 
11,268 
7,054 
$ 120,684  $ 

58,970  $  42,215  $  96,821  $ 
168 
1,009 
5,189 
6,079 
6,191 
863 
72,249  $  48,435 

1,177 
7,886 
6,952 
$ 112,836  $ 

48,338  $  48,483 
205 
972 
5,621 
2,265 
5,837 
1,115 
57,412  $  55,424 

On April 30, 2019, Dubuque Bank and Trust Company closed on the sale of substantially all of its servicing rights portfolio, 
which contained loans with an unpaid principal balance of $3.31 billion to PNC Bank, N.A. The transaction qualified as a sale, 
and  $20.6  million  of  mortgage  servicing  rights  were  de-recognized  on  the  consolidated  balance  sheet  in  2019.  Cash  of 
approximately  $36.6  million  was  received  during  2019,  and  Heartland  recorded  a  gain  on  the  sale  of  this  portfolio  of 
approximately $14.5 million. 

The following table shows the estimated future amortization expense for amortizable intangible assets, in thousands: 

Year ending December 31, 
2021 
2022 
2023 
2024 
2025 
Thereafter 
Total 

Core 
Deposit 
Intangibles 

Customer 
Relationship 
Intangible 

Mortgage 
Servicing 
Rights 

Commercial 
Servicing 
Rights 

Total 

$ 

$ 

9,360  $ 
7,702 
6,739 
5,591 
4,700 
8,123 
42,215 

$ 

35  $ 
34 
34 
33 
32 
— 
168 

$ 

1,297  $ 
1,112 
927 
741 
556 
556 
5,189 

$ 

251  $ 
222 
162 
110 
118 
— 
863 

$ 

10,943 
9,070 
7,862 
6,475 
5,406 
8,679 
48,435 

Projections of amortization expense for mortgage servicing rights are based on existing asset balances and the existing interest 
rate  environment  as  of  December  31,  2020.  Heartland's  actual  experience  may  be  significantly  different  depending  upon 
changes in mortgage interest rates and market conditions. Mortgage loans serviced for others at First Bank & Trust were $743.3 
million  and  $616.7  million  as  of  December  31,  2020,  and  December  31,  2019,  respectively.  Custodial  escrow  balances 
maintained in connection with the mortgage loan servicing portfolio at First Bank & Trust were approximately $5.7 million and 
$5.0 million as of December 31, 2020, and December 31, 2019, respectively. 

The fair value of Heartland's mortgage servicing rights at First Bank & Trust was estimated at $5.2 million and $5.6 million at 
December  31,  2020,  and  December  31,  2019,  respectively,  and  is  comprised  of  loans  serviced  for  the  Federal  National 
Mortgage Association ("FNMA") and the Federal Home Loan Mortgage Corporation ("FHLMC"). 

Heartland transferred custodial escrow balances totaling $22.9 million to PNC Bank, N.A. in conjunction with the transfer of 
the mortgage servicing rights portfolio on August 1, 2019. 

The fair value of mortgage servicing rights is calculated based upon a discounted cash flow analysis. Cash flow assumptions, 
including  prepayment  speeds,  servicing  costs  and  escrow  earnings  of  First  Bank  &  Trust's  mortgage  servicing  rights  are 
considered in the calculation. The average constant prepayment rate was 16.20% as of December 31, 2020 compared to 14.20% 
for the December 31, 2019 valuation. The discount rate was 9.02% for the December 31, 2020 valuations and 9.03% for the 
December 31, 2019 valuations. The average capitalization rate for 2020 ranged from 76 to 116 basis points compared to a range 
of 80 to 103 basis points for 2019. Fees collected for the servicing of mortgage loans for others were $1.7 million, $4.9 million 
and $9.9 million for the years ended December 31, 2020, 2019 and 2018, respectively. 

115 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The  following  table  summarizes,  in  thousands,  the  changes  in  capitalized  mortgage  servicing  rights  for  the  twelve  months 
ended December 31, 2020, and December 31, 2019: 

Balance at January 1, 
Originations 
Amortization 
Sale of mortgage servicing rights 
Valuation allowance on servicing rights 
Balance at December 31, 
Fair value of mortgage servicing rights 
Mortgage servicing rights, net to servicing portfolio 

$ 

$ 
$ 

2020
5,621 
3,383 
(2,037) 
— 
(1,778) 
5,189 
5,189 
 0.70 % 

2019
$  29,363 
893 
(3,168) 
(20,556) 
(911) 
5,621 
5,621 
 0.91 % 

$ 
$ 

Heartland's commercial servicing portfolio is comprised of loans guaranteed by the Small Business Administration and United 
States  Department  of  Agriculture  that  have  been  sold  with  servicing  retained  by  Heartland,  which  totaled  $66.2  million  at 
December 31, 2020, and $82.1 million at December 31, 2019. The commercial servicing rights portfolio is separated into two 
tranches at the respective Heartland subsidiary, loans with a term of less than 20 years and loans with a term of more than 20 
years.  Fees  collected  for  the  servicing  of  commercial  loans  for  others  were  $879,000  and  $1.0  million  for  the  years  ended 
December 31, 2020 and 2019, respectively. 

The  fair  value  of  each  commercial  servicing  rights  portfolio  is  calculated  based  upon  a  discounted  cash  flow  analysis.  Cash 
flow  assumptions,  including  prepayment  speeds  and  servicing  costs,  are  considered  in  the  calculation.  The  range  of  average 
constant prepayment rates for the portfolio valuations was 14.95% and 19.25% as of December 31, 2020, compared to 14.25% 
and 18.08% as of December 31, 2019. The discount rate range was 7.70% and 12.88% for the December 31, 2020 valuations 
compared to 10.65% and 13.94% for the December 31, 2019 valuations. The capitalization rate ranged from 310 to 445 basis 
points  at  both  December  31,  2020  and  2019.  The  total  fair  value  of  Heartland's  commercial  servicing  rights  portfolios  was 
estimated at $1.3 million as of December 31, 2020, and $1.6 million as of December 31, 2019. 

The  following  table  summarizes,  in  thousands,  the  changes  in  capitalized  commercial  servicing  rights  for  the  twelve  months 
ended December 31, 2020, and December 31, 2019: 

Balance at January 1, 
Originations 
Amortization 
Balance at December 31, 
Fair value of commercial servicing rights 
Commercial servicing rights, net to servicing portfolio 

$ 

$ 
$ 

2020 

2019 

$ 

$ 
$ 

1,115 
102 
(354) 
863 
1,288 
 1.30 % 

1,709 
118 
(712) 
1,115 
1,594 
 1.36 % 

Mortgage and commercial servicing rights are initially recorded at fair value in net gains on sale of loans held for sale when 
they are acquired through loan sales. Fair value is based on market prices for comparable servicing contracts, when available, or 
based on a valuation model that calculates the present value of estimated future net servicing income. 

Mortgage and commercial servicing rights are subsequently measured using the amortization method, which requires the asset 
to be amortized into noninterest income in proportion to, and over the period of, the estimated future net servicing income of 
the underlying loans. Servicing rights are evaluated for impairment at each Heartland subsidiary based upon the fair value of the 
assets as compared to the carrying amount. Impairment is recognized through a valuation allowance for specific tranches to the 
extent that fair value is less than carrying amount at each Heartland subsidiary. At December 31, 2020, a valuation allowance of 
$422,000 was required on the mortgage servicing rights 15-year tranche and a $1.4 million valuation allowance was required on 
the mortgage servicing rights 30-year tranche. At December 31, 2019, a $114,000 valuation allowance was required on the 15-
year tranche and a $797,000 valuation was required on the 30-year tranche for mortgage servicing rights. At both December 31, 
2020 and December 31, 2019, no valuation allowance was required on commercial servicing rights with an original term of less 
than 20 years and no valuation allowance was required on commercial servicing rights with an original term of greater than 20 
years. 

The following table summarizes, in thousands, the book value, the fair value of each tranche of the mortgage servicing rights 
and any recorded valuation allowance at each respective subsidiary at December 31, 2020, and December 31, 2019: 

116 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
December 31, 2020 
First Bank & Trust 
Total 
December 31, 2019 
First Bank & Trust 
Total 

Book Value 
15-Year 
Tranche 

Fair Value 
15-Year 
Tranche 

Impairment 
15-Year 
Tranche 

Book Value 
30-Year 
Tranche 

Fair Value 
30-Year 
Tranche 

Impairment 
30-Year 
Tranche 

1,522 

1,100 

422 

5,445 

4,089 

1,522 

$ 

1,100 

$ 

422 

$ 

5,445 

$ 

4,089 

$ 

1,482 

1,368 

114 

5,050 

4,253 

1,482 

$ 

1,368 

$ 

114 

$ 

5,050 

$ 

4,253 

$ 

$ 

$ 

1,356 

1,356 

797 

797 

The following table summarizes, in thousands, the book value, the fair value of each tranche of the commercial servicing rights 
and any recorded valuation allowance at each respective subsidiary at December 31, 2020, and December 31, 2019: 

Book Value-
Less than 
20 Years 

Fair Value-
Less than 
20 Years 

Impairment- Book Value-

Fair Value-
More than  More than 
20 Years 
20 Years 

Impairment-
More than 
20 Years 

Less than 
20 Years 

December 31, 2020 
Premier Valley Bank 
Wisconsin Bank & Trust 
Total 
December 31, 2019 
Premier Valley Bank 
Wisconsin Bank & Trust 
Total 

NINE 
DEPOSITS 

— 

87 

7 

196 

— 

— 

86 

690 

143 

942 

$ 

87  $ 

203  $ 

—  $ 

776  $ 

1,085 

$ 

1 

128 

13 

272 

— 

— 

135 

851 

161 

1,148 

$ 

129  $ 

285  $ 

—  $ 

986  $ 

1,309 

$ 

— 

— 

— 

— 

— 

— 

At December 31, 2020, the scheduled maturities of time certificates of deposit were as follows, in thousands: 

2021 
2022 
2023 
2024 
2025 
Thereafter 

$ 

999,121 
171,429 
51,185 
23,071 
16,243 
10,342 
$  1,271,391 

The  aggregate  amount  of  time  certificates  of  deposit  in  denominations  of  $100,000  or  more  as  of  December  31,  2020,  and 
December 31, 2019, were $774.2 million and $695.8 million, respectively. The aggregate amount of time certificates of deposit 
in  denominations  of  $250,000  or  more  as  of  December  31,  2020,  and  December  31,  2019  were  $423.3  million  and  $329.1 
million, respectively. 

Interest expense on deposits for the years ended December 31, 2020, 2019, and 2018, was as follows, in thousands: 

Savings and money market accounts 
Time certificates of deposit in denominations of $100,000 or more 
Other time deposits 
Interest expense on deposits 

2020

2019

2018

$ 

16,560  $ 

47,069  $ 

8,244 
5,483 

9,344 
7,321 

$ 

30,287  $ 

63,734  $ 

25,123 
4,789 
5,755 
35,667 

117 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
TEN 
SHORT-TERM BORROWINGS 

Short-term  borrowings,  which  Heartland  defines  as  borrowings  with  an  original  maturity  of  one  year  or  less,  as  of 
December 31, 2020, and 2019, were as follows, in thousands: 

Retail repurchase agreements 
Federal funds purchased 
Advances from the FHLB 
Advances from the federal discount window 
Other short-term borrowings 
Total 

2020 
118,293  $ 
2,100 
— 
35,000 
12,479 
167,872  $ 

2019 

84,486 
2,450 
81,198 
— 
14,492 
182,626 

$ 

$ 

At December 31, 2020, Heartland had one non-revolving credit facility with an unaffiliated bank, which provided a borrowing 
capacity  not  to  exceed  $55.0  million  when  combined  with  the  outstanding  balance  on  the  amortizing  term  loan  discussed  in 
Note 11. The credit facility is non-revolving at a rate of 2.35% over LIBOR, and any outstanding balance is due on June 14, 
2021. Heartland renewed its $45.0 million revolving credit line agreement with the same unaffiliated bank on June 14, 2020. 
This revolving credit line agreement is included in short-term borrowings, and the primary purpose of this credit line agreement 
is to provide liquidity to Heartland. Heartland had no advances on this line during 2020, and there was no outstanding balance 
at both December 31, 2020, and December 31, 2019. 

The agreement with the unaffiliated bank for the credit facility contains specific financial covenants, all of which Heartland was 
in compliance with at December 31, 2020, and December 31, 2019. 

All retail repurchase agreements as of December 31, 2020, and 2019, were due within twelve months. 

Average  and  maximum  balances  and  rates  on  aggregate  short-term  borrowings  outstanding  during 
December 31, 2020, December 31, 2019 and December 31, 2018, were as follows, in thousands: 

the  years  ended 

Maximum month-end balance 
Average month-end balance 
Weighted average interest rate for the year 
Weighted average interest rate at year-end 

2020 
$  380,360 
157,348 

2019 
$  226,096 
128,098 

2018 
$  229,890 
152,391 

0.39 % 
0.18 % 

1.38 % 
1.21 % 

1.19 % 
1.96 % 

All of Heartland's banks have availability to borrow short-term funds under the Discount Window Program based upon pledged 
securities  with  an  outstanding  balance  of  $2.12  billion  and  pledged  commercial  loans  under  the  Borrower-In  Custody  of 
Collateral  Program  of  $355.9  million,  which  provided  $1.29  billion  of  borrowing  capacity.  There  was  $35.0  million  of 
borrowings outstanding at December 31, 2020.  

In 2019, two of Heartland's banks had $106.0 million of commercial loans pledged to the Discount Window Program, and no 
balance was outstanding at December 31, 2019. 

118 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ELEVEN 
OTHER BORROWINGS 

Other borrowings, which Heartland defines as borrowings with an original maturity date of more than one year, outstanding at 
December 31, 2020 and 2019, are shown in the table below, net of discount and issuance costs amortization, in thousands: 

Advances from the FHLB; weighted average interest rates were 3.03% and 4.08% at December 
31, 2020 and 2019, respectively 
Paycheck Protection Program Liquidity Fund 
Trust preferred securities 
Note payable to unaffiliated bank 
Contracts payable for purchase of real estate and other assets 
Subordinated notes 
Total 

$ 

1,018  $ 

2,835 

188,872 

146,323 

44,417 

1,983 

74,429 

— 

145,343 

51,417 

1,892 

74,286 

$ 

457,042  $ 

275,773 

2020 

2019 

Each of Heartland's subsidiary banks has been approved by their respective Federal Reserve Bank for the Paycheck Protection 
Program  Liquidity  Fund  ("PPPLF"),  and  as  of  December  31,  2020,  $188.9  million  was  outstanding.  Heartland  anticipates 
limited  additional  utilization  of  the  PPPLF  through  2021.  Heartland  had  $788.2  million  of  remaining  PPPLF  borrowing 
capacity at December 31, 2020. 

The Heartland banks are members of the FHLB of Des Moines, Chicago, Dallas, San Francisco and Topeka. At December 31, 
2020, none of Heartland's FHLB advances had call features. The advances from the FHLB are collateralized by a portion of the 
Heartland banks' investments in FHLB stock of $13.6 million and $11.3 million at December 31, 2020 and 2019, respectively. 
In addition, the FHLB advances are collateralized with pledges of one- to four-family residential mortgages, commercial and 
agricultural mortgages and securities totaling $4.96 billion at December 31, 2020, and $4.11 billion at December 31, 2019. At 
December 31, 2020, Heartland had $1.56 billion of remaining FHLB borrowing capacity. 

At  December  31,  2020,  Heartland  had  fifteen  wholly-owned  trust  subsidiaries  that  were  formed  to  issue  trust  preferred 
securities, which includes trust subsidiaries acquired in acquisitions since 2013. The proceeds from the offerings were used to 
purchase  junior  subordinated  debentures  from  Heartland  and  were  in  turn  used  by  Heartland  for  general  corporate  purposes. 
Heartland has the option to shorten the maturity date to a date not earlier than the callable date. Heartland may not shorten the 
maturity date without prior approval of the Board of Governors of the Federal Reserve System, if required. Early redemption is 
permitted under certain circumstances, such as changes in tax or regulatory capital rules. Heartland repurchased and retired $2.6 
million of Heartland Statutory Trust VII in 2019. In connection with these offerings of trust preferred securities, the balance of 
deferred issuance costs included in other borrowings was $74,000 as of December 31, 2020. These deferred costs are amortized 
on a straight-line basis over the life of the debentures. The majority of the interest payments are due quarterly. 

119 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
A schedule of Heartland’s trust preferred offerings outstanding, as of December 31, 2020, were as follows, in thousands: 

Heartland Financial Statutory Trust IV 
Heartland Financial Statutory Trust V 
Heartland Financial Statutory Trust VI 
Heartland Financial Statutory Trust VII 
Morrill Statutory Trust I 
Morrill Statutory Trust II 
Sheboygan Statutory Trust I 
CBNM Capital Trust I 
Citywide Capital Trust III 
Citywide Capital Trust IV 
Citywide Capital Trust V 
OCGI Statutory Trust III 
OCGI Capital Trust IV 
BVBC Capital Trust II 
BVBC Capital Trust III 
Total trust preferred offerings 
Less: deferred issuance costs 

Interest 
Rate 
2.75% over LIBOR 
1.33% over LIBOR 
1.48% over LIBOR 
1.48% over LIBOR 
3.25% over LIBOR 
2.85% over LIBOR 
2.95% over LIBOR 
3.25% over LIBOR 
2.80% over LIBOR 
2.20% over LIBOR 
1.54% over LIBOR 
3.65% over LIBOR 
2.50% over LIBOR 
3.25% over LIBOR 
1.60% over LIBOR 

Amount 
Issued 
$  10,310 

20,619 

20,619 

18,042 
9,182 

8,865 

6,615 

4,458 

6,494 

4,353 

11,973 

3,004 

5,399 

7,238 

9,226 

  146,397 

(74) 

$  146,323 

(4) 

(2) 

(3) 

Interest Rate as 
of 12/31/20(1)
2.98% 
1.57% 
1.70% 
1.71% 
3.50% 
3.08% 
3.18% 
3.47% 
3.01% 
2.41% 
1.76% 
3.89% 
2.72% 
3.46% 
1.85% 

(5) 

(6) 

Callable 
Maturity
Date 
Date 
03/17/2034 
03/17/2021 
04/07/2036  04/07/2021 
09/15/2037  03/15/2021 
09/01/2037  03/01/2021 
12/26/2032  03/26/2021 
12/17/2033  03/17/2021 
09/17/2033  03/17/2021 
12/15/2034  03/15/2021 
12/19/2033  04/23/2021 
09/30/2034  05/23/2021 
07/25/2036  03/15/2021 
09/30/2032  03/30/2021 
12/15/2034  03/15/2021 
04/24/2033  04/24/2021 
09/30/2035  03/30/2021 

(1) Effective weighted average interest rate as of December 31, 2020, was 3.40% due to interest rate swap transactions as 
discussed in Note 12 to Heartland's consolidated financial statements. 

(2) Effective interest rate as of December 31, 2020, was 5.01% due to an interest rate swap transaction as discussed in Note 12 
to Heartland's consolidated financial statements. 

(3) Effective interest rate as of December 31, 2020, was 3.87% due to an interest rate swap transaction as discussed in Note 12 
to Heartland's consolidated financial statements. 

(4) Effective interest rate as of December 31, 2020, was 3.83% due to an interest rate swap transaction as discussed in Note 12 
to Heartland's consolidated financial statements. 

(5) Effective interest rate as of December 31, 2020, was 5.53% due to an interest rate swap transaction as discussed in Note 12 
to Heartland's consolidated financial statements. 

(6) Effective interest rate as of December 31, 2020, was 4.37% due to an interest rate swap transaction as discussed in Note 12 
to Heartland's consolidated financial statements. 

For regulatory purposes, $146.3 million of the trust preferred securities qualified as Tier 2 capital as of December 31, 2020 and 
$145.2 million of the trust preferred securities qualified as Tier 1 capital as of December 31, 2019. 

In  addition  to  the  credit  line  described  in  Note  10,  "Short-Term  Borrowings,"  Heartland  entered  into  another  non-revolving 
credit  facility  with  the  same  unaffiliated  bank,  which  provided  a  borrowing  capacity  not  to  exceed  $55.0  million  when 
combined with the outstanding balance on its then existing amortizing term loan with the same unaffiliated bank. On May 10, 
2016, $40.0 million of this variable rate non-revolving credit facility was swapped to a fixed rate of 2.50% over LIBOR with an 
amortizing  term of  five years,  which  is  due  in  April 2021,  and  was  reclassified  as  long-term debt.  At December  31,  2020,  a 
balance of $44.4 million was outstanding on this term debt compared to $51.4 million at December 31, 2019. At December 31, 
2020, $6.5 million was available on the non-revolving credit facility, of which no balance was outstanding. 

On December 17, 2014, Heartland issued $75.0 million of subordinated notes with a maturity date of December 30, 2024. The 
notes  were  issued  at  par  with  an  underwriting  discount  of  $1.1  million.  The  interest  rate  on  the  notes  is  fixed  at  5.75%  per 
annum, payable semi-annually. For regulatory purposes, $44.7 million of the subordinated notes qualified as Tier 2 capital as of 
December  31,  2020.  In  connection  with  the  sale  of  the  notes,  the  balance  of  deferred  issuance  costs  included  in  other 
borrowings was $151,000 at December 31, 2020, and $189,000 at December 31, 2019. These deferred costs are amortized on a 
straight-line basis over the life of the notes. 

120 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Future payments at December 31, 2020, for other borrowings at their maturity date follow in the table below, in thousands. 

2021 
2022 
2023 
2024 
2025 
Thereafter 
Total 

$ 

$ 

24,656 
191,830 
3,037 
77,542 
3,002 
156,975 
457,042 

TWELVE 
DERIVATIVE FINANCIAL INSTRUMENTS 

Heartland  uses  derivative  financial  instruments  as  part  of  its  interest  rate  risk  management  strategy.  As  part  of  the  strategy, 
Heartland  considers  the  use  of  interest  rate  swaps,  caps,  floors  and  collars  and  certain  interest  rate  lock  commitments  and 
forward sales of securities related to mortgage banking activities. Heartland's current strategy includes the use of interest rate 
swaps, interest rate lock commitments and forward sales of mortgage securities. In addition, Heartland is facilitating back-to-
back loan swaps to assist customers in managing interest rate risk. Heartland's objectives are to add stability to its net interest 
margin and to manage its exposure to movement in interest rates. The contract or notional amount of a derivative is used to 
determine, along with the other terms of the derivative, the amounts to be exchanged between the counterparties.  Heartland is 
exposed to credit risk in the event of nonperformance by counterparties to financial instruments. Heartland minimizes this risk 
by  entering  into  derivative  contracts  with  large,  stable  financial  institutions.  Heartland  has  not  experienced  any  losses  from 
nonperformance by these counterparties. Heartland monitors counterparty risk in accordance with the provisions of ASC 815. 

In addition, interest rate-related derivative instruments generally contain language outlining collateral pledging requirements for 
each counterparty. Collateral must be posted when the market value exceeds certain threshold limits which are determined by 
credit ratings of each counterparty.  Heartland was required to pledge $3.8 million of cash as collateral at December 31, 2020, 
and $1.9 million of cash at December 31, 2019. No collateral was required to be pledged by Heartland's counterparties at both 
December 31, 2020 and December 31, 2019. 

Heartland's derivative and hedging instruments are recorded at fair value on the consolidated balance sheets. See Note 20, "Fair 
Value," for additional fair value information and disclosures. 

Cash Flow Hedges 
Heartland has variable rate funding which creates exposure to variability in interest payments due to changes in interest rates. 
To manage the interest rate risk related to the variability of interest payments, Heartland has entered into various interest rate 
swap agreements. Amounts reported in accumulated other comprehensive income related to derivatives will be reclassified to 
interest expense as interest payments are received or made on Heartland's variable-rate liabilities. For the twelve months ended 
December 31, 2020, the change in net unrealized losses on cash flow hedges reflects changes in the fair value of the swaps and 
reclassification  from  accumulated  other  comprehensive  income  to  interest  expense  totaling  $1.8  million.  For  the  next  twelve 
months, Heartland estimates that cash payments and reclassification from accumulated other comprehensive income to interest 
expense will total $2.4 million. 

Heartland entered into six forward-starting interest rate swap transactions to effectively convert Heartland Financial Statutory 
Trust IV, V, VI, and VII, which total $85.0 million, as well as Morrill Statutory Trust I and II, which total $20.0 million, from 
variable rate subordinated debentures to fixed rate debt.  For accounting purposes, these six swap transactions are designated as 
cash flow  hedges of the changes in LIBOR,  the benchmark interest rate being hedged, associated with the interest payments 
made  on  $105.0  million  of  Heartland's  subordinated  debentures  that  reset  quarterly  on  a  specified  reset  date.  At  inception, 
Heartland asserted that the underlying principal balance would remain outstanding throughout the hedge transaction making it 
probable  that  sufficient  LIBOR-based  interest  payments  would  exist  through  the  maturity  date  of  the  swaps.  During  the  first 
quarter  of  2019,  the  interest  rate  swap  transactions  associated  with  Morrill  Statutory  Trust  I  and  II,  totaling  $20.0  million, 
matured and the fixed rate debt has been converted to variable rate subordinated debentures. 

Heartland  entered  into  an  interest  rate  swap  transaction  on  May  10,  2016,  to  effectively  convert  $40.0  million  of  amortizing 
term debt from variable rate debt to fixed rate debt. For accounting purposes, this swap is designated as a cash flow hedge of 
the changes in LIBOR, the benchmark interest rate being hedged, associated with the interest payments on the amortizing term 
debt that resets monthly on a specified reset date. 

121 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
On  May  18,  2018,  in  connection  with  the acquisition  of  First Bank  Lubbock  Bancshares,  Inc.,  Heartland  acquired  cash  flow 
hedges related to OCGI Statutory Trust III and OCGI Capital Trust IV with notional amounts of $3.0 million and $6.0 million, 
respectively. The cash flow hedges effectively convert OCGI Statutory Trust III and OGCI Capital Trust IV from variable rate 
subordinated  debentures  to  fixed  rate  debt.  These  swaps  are  designated  as  cash  flow  hedges  of  the  changes  in  LIBOR,  the 
benchmark interest rate being hedged, associated with the interest payments made on $9.0 million of Heartland's subordinated 
debentures that reset quarterly on a specified reset date. 

The table below identifies the balance sheet category and fair values of Heartland's derivative instruments designated as cash 
flow hedges at December 31, 2020, and December 31, 2019, in thousands: 

Notional 
Amount 

Fair 
Value 

Balance Sheet 
Category 

Receive 
Rate 

Weighted
Average
Pay Rate 

Maturity 

December 31, 2020 
Interest rate swap 
Interest rate swap 
Interest rate swap 
Interest rate swap 
Interest rate swap 
Interest rate swap 
Interest rate swap 
December 31, 2019 
Interest rate swap 
Interest rate swap 
Interest rate swap 
Interest rate swap 
Interest rate swap 
Interest rate swap 
Interest rate swap 
Interest rate swap 

$ 

25,000  $ 

21,667 

22,750 

20,000 

20,000 

6,000 

3,000 

$ 

25,000  $ 

20,000 

25,667 

25,750 

20,000 

20,000 

6,000 

3,000 

(127)  Other Liabilities 
(91)  Other Liabilities 
(2,220)  Other Liabilities 
(1,482)  Other Liabilities 
(1,385)  Other Liabilities 
(50)  Other Liabilities 
(25)  Other Liabilities 

(167)  Other Liabilities 
(67)  Other Liabilities 
135 

Other Assets 

(1,384)  Other Liabilities 
(614)  Other Liabilities 
(561)  Other Liabilities 
(15)  Other Liabilities 
(9)  Other Liabilities 

 0.229 % 
 2.649 

 2.643 

 0.217 

 0.225 

 0.217 

 0.241 

 1.900 % 
 2.043 

 4.215 

 4.280 

 1.894 

 1.907 

 1.894 

 1.831 

 2.390 

 5.425 

 2.255 %  03/17/2021 
05/10/2021 
 3.674 
07/24/2028 
06/15/2024 
03/01/2024 
06/15/2021 
06/30/2021 

 1.878 

 1.866 

 2.352 

 5.425 

 3.674 

 2.255 %  03/17/2021 
01/07/2020 
 3.355 
05/10/2021 
07/24/2028 
06/15/2024 
03/01/2024 
06/15/2021 
06/30/2021 

 1.878 

 1.866 

 2.352 

 2.390 

The table below identifies the gains and losses recognized on Heartland's derivative instruments designated as cash flow hedges 
for the years ended December 31, 2020, and December 31, 2019, in thousands: 

Effective Portion 

Recognized in 
OCI 
Amount of Gain 
(Loss) 

Reclassified from AOCI into 
Income 

Category 

Amount of 
Gain (Loss) 

Ineffective Portion 
Recognized in Income on 
Derivatives 

Category 

Amount of 
Gain (Loss) 

December 31, 2020 
Interest rate swap 
December 31, 2019 
Interest rate swap 

$ 

$ 

(2,698) 

Interest expense 

$ 

1,794 

Other income 

(3,442) 

Interest Expense  $ 

(197) 

Other Income 

$ 

$ 

— 

— 

Fair Value Hedges 
Heartland  uses  interest  rate  swaps  to  convert  certain  long  term  fixed  rate  loans  to  floating  rates  to  hedge  interest  rate  risk 
exposure. Heartland uses hedge accounting in accordance with ASC 815, with the unrealized gains and losses, representing the 
change in fair value of the derivative and the change in fair value of the risk being hedged on the related loan, being recorded in 
the consolidated statements of income. The ineffective portions of the unrealized gains or losses, if any, are recorded in interest 
income  and  interest  expense  in  the  consolidated  statements  of  income.  Heartland  uses  statistical  regression  to  assess  hedge 
effectiveness, both at the inception of the hedge as well as on a continual basis. The regression analysis involves regressing the 
periodic  change  in  the  fair  value  of  the  hedging  instrument  against  the  periodic  changes  in  the  fair  value  of  the  asset  being 
hedged due to changes in the hedge risk. 

122 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Heartland was required to pledge $4.2 million and $3.4 million of cash as collateral for these fair value hedges at December 31, 
2020, and December 31, 2019, respectively. 

The  table  below  identifies  the  notional  amount,  fair  value  and  balance  sheet  category  of  Heartland's  fair  value  hedges  at 
December 31, 2020, and December 31, 2019, in thousands: 

Notional Amount 

Fair Value 

Balance Sheet Category 

December 31, 2020 
Fair value hedges 
December 31, 2019 
Fair value hedges 

$ 

$ 

20,841  $ 

(2,480) 

Other liabilities 

21,250  $ 

(1,253) 

Other liabilities 

The table below identifies the gains and losses recognized on Heartland's fair value hedges for the years ended December 31, 
2020, and December 31, 2019, in thousands: 

Amount of Gain (Loss) 

Income Statement Category 

December 31, 2020 
Fair value hedges 
December 31, 2019 
Fair value hedges 

$ 

$ 

(1,227) 

Interest income 

(988) 

Interest income 

Embedded Derivatives 
Heartland has fixed rate loans with embedded derivatives. The loans contain terms that affect the cash flows or value of the loan 
similar to a derivative instrument, and therefore are considered to contain an embedded derivative. The embedded derivatives 
are bifurcated from the loans because the terms of the derivative instrument are not clearly and closely related to the loans. The 
embedded derivatives are recorded at fair value on the consolidated balance sheets as a part of other assets, and changes in the 
fair value are a component of noninterest income. The table below identifies the notional amount, fair value and balance sheet 
category of Heartland's embedded derivatives as of December 31, 2020, and December 31, 2019, in thousands: 

December 31, 2020 
Embedded derivatives 
December 31, 2019 
Embedded derivatives 

Notional Amount 

Fair Value 

Balance Sheet Category 

$ 

$ 

9,198  $ 

9,627  $ 

680 

465 

Other assets 

Other assets 

The  table  below  identifies  the  gains  and  losses  recognized  on  Heartland's  embedded  derivatives  for  the  years  ended 
December 31, 2020 and December 31, 2019, in thousands: 

Amount of Gain (Loss) 

Income Statement Category 

December 31, 2020 
Embedded derivatives 
December 31, 2019 
Embedded derivatives 

$ 

$ 

215 

Other noninterest income 

66 

Other noninterest income 

Back-to-Back Loan Swaps 
Heartland has interest rate swap loan relationships with customers to meet their financing needs. Upon entering into these loan 
swaps, Heartland enters into offsetting positions with counterparties in order to minimize interest rate risk. These back-to-back 
loan swaps qualify as free standing financial derivatives with the fair values reported in other assets and other liabilities on the 
consolidated  balance  sheets.  Heartland  was  required  to  post  $46.5  million  and  $20.2  million  as  of  December  31,  2020,  and 
December 31, 2019, respectively, as collateral related to these back-to-back swaps.  Heartland's counterparties were required to 
pledge $0 at both December 31, 2020 and December 31, 2019, related to these back-to-back swaps. Any gains and losses on 
these back-to-back swaps are recorded in noninterest income on the consolidated statements of income, and for the years ended 
December 31, 2020, and December 31, 2019, no gains or losses were recognized. The table below identifies the balance sheet 
category  and  fair  values  of  Heartland's  derivative  instruments  designated  as  loan  swaps  at  December  31,  2020  and  2019,  in 
thousands: 

123 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
December 31, 2020 
Customer interest rate swaps 
Customer interest rate swaps 
December 31, 2019 
Customer interest rate swaps 
Customer interest rate swaps 

Notional 
Amount 

Fair 
Value 

Balance Sheet 
Category 

Weighted
Average
Receive 
Rate 

Weighted
Average
Pay
Rate 

$ 

440,719  $ 

440,719 

43,422 
(43,422)  Other Liabilities 

Other Assets 

4.46 % 
2.46 % 

2.46 % 
4.46 % 

$ 

374,191  $ 

374,191 

16,927 
(16,927)  Other Liabilities 

Other Assets 

4.68 % 
4.05 % 

4.05 % 
4.68 % 

Other Free Standing Derivatives 
Heartland  has  entered  into  interest  rate  lock  commitments  to  originate  residential  mortgage  loans  held  for  sale  and  forward 
commitments  to  sell  residential  mortgage  loans  and  mortgage  backed  securities  that  are  considered  derivative  instruments. 
Heartland  enters  into  forward  commitments  for  the  future  delivery  of  residential  mortgage  loans  when  interest  rate  lock 
commitments are entered into in order to economically hedge the effect of future changes in interest rates on the commitments 
to fund the loans as well as on residential mortgage loans available for sale. The fair value of these commitments is recorded on 
the consolidated balance sheets with the changes in fair value recorded in the consolidated statements of income as a component 
of gains on sale of loans held for sale. These derivative contracts are designated as free standing derivative contracts and are not 
designated against specific assets and liabilities on the consolidated balance sheets or forecasted transactions and therefore do 
not qualify for hedge accounting treatment. Heartland was required to pledge $0 at both December 31, 2020, and December 31, 
2019, as collateral for these forward commitments. Heartland's counterparties were required to pledge no cash as collateral at 
both December 31, 2020, and December 31, 2019, as collateral for these forward commitments. 

Heartland  acquired  undesignated  interest  rate  swaps  in  2015.  These  swaps  were  entered  into  primarily  for  the  benefit  of 
customers  seeking  to  manage  their  interest  rate  risk  and  are  not  designated  against  specific  assets  or  liabilities  on  the 
consolidated balance sheet or forecasted transactions and therefore do not qualify for hedge accounting in accordance with ASC 
815. These swaps are carried at fair value on the consolidated balance sheets as a component of other liabilities, with changes in 
the fair value recorded as a component of other noninterest income. 

The table below identifies the balance sheet category and fair values of Heartland's other free standing derivative instruments 
not designated as hedging instruments at December 31, 2020, and December 31, 2019, in thousands: 

Notional 
Amount 

 Fair 
Value 

Balance Sheet 
Category 

December 31, 2020 
Interest rate lock commitments (mortgage) 
Forward commitments 
Forward commitments 
Undesignated interest rate swaps 
December 31, 2019 
Interest rate lock commitments (mortgage) 
Forward commitments 
Forward commitments 
Undesignated interest rate swaps 

$ 

42,078  $ 

1,827 

— 

86,500 

9,198 

Other Assets 
Other Assets 

— 

(697)  Other Liabilities 
(680)  Other Liabilities 

$ 

20,356  $ 

16,000 

36,500 

9,627 

681 

15 

Other Assets 
Other Assets 

(113)  Other Liabilities 
(465)  Other Liabilities 

124 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
table 

below identifies the 

 The 
standing  derivative  instruments 
December 31, 2019, in thousands: 

income 

statement 

category of the 

gains and losses recognized in income 

 not  designated  as  hedging  instruments  for 

on Heartland's other free 
the  years  ended  December  31,  2020,  and 

December 31, 2020 
Interest rate lock commitments (mortgage) 
Forward commitments 
Forward commitments 
Undesignated interest rate swaps 
December 31, 2019 
Interest rate lock commitments (mortgage) 
Forward commitments 
Forward commitments 
Undesignated interest rate swaps 

THIRTEEN 
INCOME TAXES 

Income Statement Category 

Year-to-Date 
Gain (Loss) 
Recognized 

Net gains on sale of loans held for sale  $ 
Net gains on sale of loans held for sale 
Net gains on sale of loans held for sale 
Other noninterest income 

Net gains on sale of loans held for sale  $ 
Net gains on sale of loans held for sale 
Net gains on sale of loans held for sale 
Other noninterest income 

2,803 

(15) 

(585) 

(215) 

18 

15 

287 

(66) 

The  current  income  tax  provision  reflects  the  tax  consequences  of  revenue  and  expenses  currently  taxable  or  deductible  on 
various income tax returns for the year reported. The deferred income tax provision generally reflects the net change in deferred 
income tax assets and liabilities during the year, excluding any deferred income tax assets and liabilities of acquired businesses. 
The components of the provision for income taxes for the years ended December 31, 2020, 2019, and 2018 were as follows, in 
thousands: 

Current: 
Federal 
State 
Total current expense 
Deferred: 
Federal 
State 
Total deferred expense (benefit) 
Total income tax expense 

2020 

2019 

2018 

$ 

$ 

$ 

$ 

34,513  $ 
12,450 
46,963  $ 

24,106  $ 
11,298 
35,404  $ 

(8,498)  $ 
(2,412)   
(10,910)   
36,053  $ 

760  $ 
(1,174)   
(414)   
34,990  $ 

16,769 
8,686 
25,455 

2,615 
145 
2,760 
28,215 

125 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Temporary differences between the amounts reported in the financial statements and the tax basis of assets and liabilities result 
in deferred taxes. Deferred tax assets and liabilities at December 31, 2020 and 2019, were as follows, in thousands: 

Deferred tax assets: 

Tax effect of net unrealized loss on derivatives reflected in stockholders’ equity 
Allowance for credit losses 
Deferred compensation 
Net operating loss carryforwards 
Tax credit projects 
Deferred loan fees 
Other 
Total deferred tax assets 
Valuation allowance for deferred tax assets 
Total deferred tax assets after valuation allowance 

Deferred tax liabilities: 

Tax effect of net unrealized gain on securities carried at fair value reflected in stockholders’ 
equity 
Securities 
Premises, furniture and equipment 
Purchase accounting 
Prepaid expenses 
Deferred loan costs 
Other 
Total deferred tax liabilities 

Net deferred tax assets 

2020 

2019 

$ 

1,130  $ 

33,393 

9,623 

17,585 

4,746 

3,496 

5,563 

75,536 
(12,828)   
62,708  $ 

$ 

$ 

26,858  $ 

4,914 

8,311 

5,326 

2,675 

2,597 

3,905 

563 
17,686 

8,071 

18,459 

4,252 

— 

4,754 
53,785 

(12,379) 

41,406 

279 

4,240 
6,232 

7,824 

2,176 

3,342 

3,713 

$ 

$ 

$ 
54,586 
8,122  $ 

27,806 
13,600 

As a result of acquisitions, Heartland had net operating loss carryforwards for federal income tax purposes of approximately 
$25.8  million  at  December  31,  2020,  and  $31.9  million  at  December  31,  2019.  The  associated  deferred  tax  asset  was  $5.4 
million at December 31, 2020, and $6.7 million at December 31, 2019. These net carryforwards expire during the period from 
December 31, 2026, through December 31, 2039, and are subject to an annual limitation of approximately $7.3 million. Net 
operating  loss  carryforwards  for  state  income  tax  purposes  were  approximately  $159.1  million  at  December  31,  2020,  and 
$163.7  million  at  December  31,  2019.  The  associated  deferred  tax  asset,  net  of  federal  tax,  was  $11.8  million  at  both  
December  31,  2020,  and  December  31,  2019.  These  carryforwards  have  begun  to  expire  and  will  continue  to  do  so  until 
December 31, 2039. 

A  valuation  allowance  against  the  deferred  tax  asset  due  to  the  uncertainty  surrounding  the  utilization  of  these  state  net 
operating loss carryforwards was $10.5 million at December 31, 2020, and $10.1 million at December 31, 2019. During both 
2020  and  2019,  Heartland  had  book  write-downs  on  investments  that,  for  tax  purposes,  would  generate  capital  losses  upon 
disposal.  Due  to  the  uncertainty  of  Heartland's  ability  to  utilize  the  potential  capital  losses,  a  valuation  allowance  for  these 
potential  losses  totaled  $2.3  million  at  both  December  31,  2020,  and  December  31,  2019.  Heartland  released  valuation 
allowances of $617,000 and $1.9 million in 2020 and 2019, respectively, on deferred tax assets for capital losses it expects to 
realize  on  the  disposal  of  partnership  investments.  Heartland  generated  capital  gains  from  its  2019  strategic  developments, 
which included various branch sales not conducted in the ordinary course of its business strategy.  As a result of its net capital 
gains, Heartland was able to realize the benefit of its capital losses. The 2020 capital loss is expected to be  carried back to an 
earlier year with capital gains. 

Realization of the deferred tax asset over time is dependent upon the existence of taxable income in carryback periods or the 
ability to generate sufficient taxable income in future periods. In determining that realization of the deferred tax asset was more 
likely than not, Heartland gave consideration to a number of factors, including its taxable income during carryback periods, its 
recent earnings history, its expectations for earnings in the future and, where applicable, the expiration dates associated with its 
tax carryforwards. 

126 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
     
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The actual income tax expense from continuing operations differs from the expected amounts for the years ended December 31, 
2020,  2019,  and  2018,  (computed  by  applying  the  U.S.  federal  corporate  tax  rate  of  21%  for  2020,  2019,  and  2018  income 
before income taxes) are as follows, in thousands: 

Computed "expected" tax on net income 
Increase (decrease) resulting from: 

Nontaxable interest income 
State income taxes, net of federal tax benefit 
Tax credits 
Valuation allowance 
Excess tax expense/(benefit) on stock compensation 
Other 

Income taxes 
Effective tax rates 

2020 
$  36,538 

2019 
$  38,665 

2018 
$  30,495 

(4,011) 

7,930 

(4,521) 

(374) 

80 

411 

(3,281) 

8,509 

(6,860) 

(1,648) 

(229) 

(166) 

(4,423) 

6,976 

(4,085) 

23 

(657) 

(114) 

$  36,053 

$  34,990 

$  28,215 

 20.7 % 

 19.0 % 

 19.4 % 

Heartland's income taxes included solar energy credits totaling $2.3 million, $4.0 million, and $2.9 million during 2020, 2019 
and 2018, respectively. Federal historic rehabilitation tax credits included in Heartland's income taxes totaled $1.1 million,  $1.8 
million,  and  $0  in  2020,  2019,  and  2018,  respectively.  Additionally,  investments  in  certain  low-income  housing  partnerships 
totaled $5.6 million at December 31, 2020, $6.1 million at December 31, 2019, and $6.9 million at December 31, 2018. These 
investments generated federal low-income housing tax credits of $780,000 during 2020, $1.1 million at December 31, 2019 and 
$1.2  million  at  December  31,  2018.  These  investments  are  expected  to  generate  federal  low-income  housing  tax  credits  of 
approximately  $538,000  for  2021  through  2023,  $322,000  for  2024,  $86,000  for  2025  and  $34,000  for  2026.  Additionally, 
Heartland had new markets tax credits of $300,000 in 2020. 

On  December  31,  2020,  the  amount  of  unrecognized  tax  benefits  was  $702,000,  including  $79,000  of  accrued  interest  and 
penalties. On December 31, 2019, the amount of unrecognized tax benefits was $657,000, including $69,000 of accrued interest 
and penalties. If recognized, the entire amount of the unrecognized tax benefits would affect the effective tax rate. 

The tax years ended December 31, 2017, and later remain subject to examination by the Internal Revenue Service. For state 
purposes, the tax years ended December 31, 2015, and later remain open for examination. Heartland does not anticipate any 
significant increase or decrease in unrecognized tax benefits during the next twelve months. 

FOURTEEN 
EMPLOYEE BENEFIT PLANS 

Heartland  sponsors  a  defined  contribution  retirement  plan  covering  substantially  all  employees.  The  plan  includes  matching 
contributions and non-elective contributions. Matching contributions and non-elective contributions are limited to a maximum 
amount of the participant's wages as defined by federal law. 

Heartland's  subsidiaries  made  matching  contributions  of  up  to  3%  of  participants'  wages  in  2020,  2019,  and  2018.  Costs 
charged to operating expenses with respect to the matching contributions were $4.1 million, $3.9 million, and $3.5 million for 
2020, 2019 and 2018, respectively. 

Non-elective contributions to this plan are subject to approval by the Heartland Board of Directors. The Heartland subsidiaries 
fund  and  record  as  an  expense  all  approved  contributions.  Costs  of  these  contributions,  charged  to  operating  expenses,  were 
$4.8 million, $4.8 million, and $4.0 million for 2020, 2019 and 2018, respectively. 

In  addition,  Heartland  has  a  non-qualified  defined  contribution  plan  that  allows  certain  employees  to  make  voluntary 
contributions  into  a  deferred  compensation  plan.  Any  non-elective  contributions  to  this  plan  are  subject  to  approval  by  the 
Heartland Board of Directors. 

127 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
FIFTEEN 
COMMITMENTS AND CONTINGENT LIABILITIES 

Heartland utilizes a variety of financial instruments in the normal course of business to meet the financial needs of customers 
and  to  manage  its  exposure  to  fluctuations  in  interest  rates.  These  financial  instruments  include  lending  related  and  other 
commitments as indicated below as well as derivative instruments shown in Note 12, "Derivative Financial Instruments." The 
Heartland banks make various commitments and incur certain contingent liabilities that are not presented in the accompanying 
consolidated  financial  statements.  The  commitments  and  contingent  liabilities  include  various  guarantees,  commitments  to 
extend credit and standby letters of credit. 

Commitments to extend credit are agreements to lend to a customer as long as there is no violation of any condition established 
in the contract. Commitments generally have fixed expiration dates or other termination clauses and may require payment of a 
fee. Since many of the commitments are expected to expire without being drawn upon, the total commitment amounts do not 
necessarily  represent  future  cash  requirements.  Heartland's  bank  subsidiaries  evaluate  the  creditworthiness  of  customers  to 
which they extend a credit commitment on a case-by-case basis and may require collateral to secure any credit extended. The 
amount of collateral obtained is based upon management's credit evaluation of the counterparty. Collateral held varies but may 
include accounts receivable, inventory, property, plant and equipment and income-producing commercial properties. Standby 
letters of credit and financial guarantees are conditional commitments issued by Heartland's bank subsidiaries to guarantee the 
performance  of  a  customer  to  a  third  party.  Those  guarantees  are  primarily  issued  to  support  public  and  private  borrowing 
arrangements.  The  credit  risk  involved  in  issuing  letters  of  credit  is  essentially  the  same  as  that  involved  in  extending  loan 
facilities  to  customers.  At  December  31,  2020,  and  at  December  31,  2019,  commitments  to  extend  credit  aggregated  $3.26 
billion and $2.97 billion, respectively, and standby letters of credit aggregated $73.2 million and $79.5 million, respectively. 

Heartland enters into commitments to sell mortgage loans to reduce interest rate risk on certain mortgage loans held for sale and 
loan commitments, which were recorded in the consolidated balance sheets at their fair values. Heartland does not anticipate 
any  material  loss  as  a  result  of  the  commitments  and  contingent  liabilities.  Residential  mortgage  loans  sold  to  others  are 
predominantly conventional residential first lien mortgages originated under Heartland's usual underwriting procedures and are 
most  often  sold  on  a  nonrecourse  basis.  Heartland's  agreements  to  sell  residential  mortgage  loans  in  the  normal  course  of 
business, primarily to GSE's, which usually require certain representations and warranties on the underlying loans sold, related 
to  credit  information,  loan  documentation,  collateral,  and  insurability,  which  if  subsequently  are  untrue  or  breached,  could 
require Heartland to repurchase certain loans affected. Heartland had no repurchase obligation at December 31, 2020, compared 
to $313,000 at December 31, 2019, which is included in other liabilities on the consolidated balance sheets. Heartland had no 
new requests for repurchases during 2020 and 2019. 

There  are  certain  legal  proceedings  pending  against  Heartland  and  its  subsidiaries  at  December  31,  2020,  that  are  ordinary 
routine litigation incidental to business. 

The aggregate amount of cash consideration paid in the AimBank transaction was reduced by $5.3 million as a holdback against 
any losses that might be incurred as a result of pending litigation involving a former customer. Heartland does not currently 
anticipate any material exposure from the litigation, and that if any litigation losses are incurred, the holdback amount will be 
sufficient  to  cover  such  losses.  The  shareholders  of  AimBank  are  entitled  to  any  remaining  amount  from  the  holdback  after 
payment  for  any  potential  settlement  and  related  legal  expenses.  While  the  ultimate  outcome  of  this  and  any  other  ordinary 
routine litigation proceedings incidental to business cannot be predicted with certainty, it is the opinion of management that the 
resolution of these legal actions should not have a material effect on Heartland's consolidated financial position or results of 
operations. 

SIXTEEN 
STOCK-BASED COMPENSATION 

Heartland  may  grant,  through  its  Nominating,  Compensation  and  Corporate  Governance  Committee  (the  "Compensation 
Committee") non-qualified and incentive stock options, stock appreciation rights, stock awards, restricted stock, restricted stock 
units and cash incentive awards, under its 2020 Long-Term Incentive Plan (the "Plan"). The Plan was approved by stockholders 
in  May  2020  and  replaces  the  2012  Long-Term  Incentive  Plan.  The  Plan  increased  the  number  of  shares  of  common  stock 
authorized for issuance to 1,460,000 and made certain other changes to the Plan. At December 31, 2020, 1,409,320 shares of 
common stock were reserved for future issuance under awards that may be granted under the Plan to employees and directors 
of, and service providers to, Heartland or its subsidiaries. 

ASC Topic 718, "Compensation-Stock Compensation" requires the measurement of the cost of employee services received in 
exchange for an award of equity instruments based upon the fair value of the award on the grant date. The cost of the award is 

128 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
based  upon  its  fair  value  estimated  on  the  date  of  grant  and  recognized  in  the  consolidated  statements  of  income  over  the 
vesting period of the award. The fair market value of restricted stock and restricted stock units is based on the fair value of the 
underlying shares of common stock on the date of grant. Forfeitures are accounted for as they occur. 

Heartland's  income  tax  expense  included  $93,000  of  tax  expense  for  the  year  ended  December  31,  2020,  compared  to  a  tax 
benefit of $266,000 for the year ended December 31, 2019, related to the vesting and forfeiture of equity-based awards. 

Restricted Stock Units 
The  Plan  permits  the  Compensation  Committee  to  grant  restricted  stock  units  ("RSUs").  In  the  first  quarter  of  2020,  the 
Compensation Committee granted time-based RSUs with respect to 114,944 shares of common stock, and in the first quarter of 
2019,  the  Compensation  Committee  granted  time-based  RSUs  with  respect  to  90,073  shares  of  common  stock  to  selected 
officers  and  employees.  The  time-based  RSUs,  which  represent  the  right,  without  payment,  to  receive  shares  of  Heartland 
common stock at a specified date in the future. The time-based RSUs granted in 2020 and 2019 vest over three years in equal 
installments on March 6 of each of the three years following the year of the grant. The time-based RSUs may also vest upon 
death or disability, upon a change in control or upon a "qualified retirement" (as defined in the RSU agreement). The retiree is 
required to sign a non-solicitation agreement as a condition to vesting. 

The Compensation Committee granted three-year performance-based RSUs with respect to 50,787 shares and 34,848 shares of 
common stock in the first quarter of 2020 and 2019, respectively. These performance-based RSUs will be earned based upon 
satisfaction of performance targets for the three-year performance period ended December 31, 2022, and December 31, 2021. 
These  performance-based  RSUs  or  a  portion  thereof  may  vest  in  2023  and  2022,  respectively,  after  measurement  of 
performance in relation to the performance targets. 

The three-year performance-based RSUs vest to the extent that they are earned upon death or disability or upon a "qualified 
retirement"  after  measurement  of  performance.  Upon  a  change  in  control,  performance-based  RSUs  shall  become  vested  at 
100% of target if the RSU obligations are not assumed by the successor company.  If the successor company does assume the 
RSU  obligations,  the  2020  and  2019  performance-based  RSUs  will  vest  at  100%  of  target  upon  a  "Termination  of  Service" 
within the period beginning six months prior to a change in control and ending 24 months after a change in control. 

All of Heartland's RSUs will be settled in common stock upon vesting and are not entitled to dividends until vested. 

The Compensation Committee may grant RSUs under the Plan to directors as part of their compensation, to new management 
level  employees  at  the  commencement  of  employment,  and  to  other  employees  as  incentives.  During  the  years  ended 
December  31,  2020,  2019,  and  2018,  66,855,  37,544  and  36,462  RSUs,  respectively,  were  granted  to  directors  and  new 
employees. 

A summary of the status of RSUs as of December 31, 2020, 2019 and 2018, and changes during the years ended December 31, 
2020, 2019, and 2018, follows: 

Outstanding at January 1 
Granted 
Vested 
Forfeited 
Outstanding at December 31

2020 

2019 

2018 

Weighted-
Average
Grant Date 
Fair Value 
46.76 
32.06 
44.47 
46.10 
38.22 

Shares 
254,383  $ 
232,586 
(119,916)   
(18,778)   
348,275  $ 

Weighted-
Average
Grant Date 
Fair Value 
43.89 
45.09 
39.27 
49.20 
46.76 

Shares 
266,995  $ 
162,465 
(148,158)   
(26,919)   
254,383  $ 

Weighted-
Average
Grant Date 
Fair Value 
34.74 
55.13 
32.73 
45.69 
43.89 

Shares 
301,578  $ 
123,711 
(127,744)   
(30,550)   
266,995  $ 

Total  compensation  costs  recorded  for  RSUs  were  $7.2  million,  $5.8  million  and  $4.4  million,  for  2020,  2019  and  2018, 
respectively. As of December 31, 2020, there were $5.8 million of total unrecognized compensation costs related to the Plan for 
RSUs which are expected to be recognized through 2023. 

Employee Stock Purchase Plan 
Heartland maintains an employee stock purchase plan (the "ESPP"), which was adopted in May 2016 and replaced the 2006 
ESPP, that permits all eligible employees to purchase shares of Heartland common stock at a discounted price as determined by 
the Compensation Committee. Under ASC Topic 718, compensation expense related to the ESPP of $186,000 was recorded in 
2020, $222,000 was recorded in 2019, and $91,000 was recorded in 2018. 

129 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
A maximum of 500,000 shares is available for purchase under the ESPP, and as of December 31, 2020, 380,342 shares remain 
available for purchase. Beginning with the 2020 plan year, the Compensation Committee authorized Heartland to make ESPP 
purchases semi-annually, and the purchases are to be made as soon as practicable on or after June 30 and December 31. For 
employee deferrals made in the 2020 plan year, shares purchased in 2020 totaled 43,207. On January 2, 2020, 32,179 shares 
were purchased under the ESPP for the employee deferrals made during the plan year ended December 31, 2019. On January 4, 
2019,  32,331  shares  were purchased  under  the ESPP  for  employee deferrals  made during  the plan  year  ended  December  31, 
2018. 

SEVENTEEN 
STOCKHOLDER RIGHTS PLAN 

Heartland adopted an Amended and Restated Rights Agreement (the "Extended Rights Plan"), dated as of January 17, 2012, 
which became effective upon approval by the stockholders on May 16, 2012. The primary purpose of the Extended Rights Plan 
was  to  extend  the  term  of  the  Rights  Agreement  dated  as  of  June  7,  2002,  for  an  additional  ten  years  and  to  expand  the 
definition of beneficial owners to include certain forms of indirect ownership. Under the terms of the Extended Rights Plan, a 
preferred share purchase right (a "Right") is automatically issued with each outstanding share of Heartland common stock and, 
unless redeemed or unless there is a Distribution Date, as defined below, the Rights trade with the shares of common stock until 
expiration of the Plan on January 17, 2022. Each Right entitles the holder to purchase from Heartland one-thousandth of a share 
of Series A Junior Participating Preferred Stock, $1.00 value (the "Series A Preferred Stock"), at a price of $70.00 per one one-
thousandth of a share of Preferred Stock, subject to adjustment (the "Purchase Price"). The Rights are not currently exercisable, 
and will not become exercisable until a Distribution Date. 

The Series A Preferred Stock has a preferential quarterly dividend rate equal to the greater of $1.00 per share or 1,000 times the 
dividend declared on one share of common stock, a preference over common stock in liquidation equal to the greater of $1,000 
per  share  or  1,000  times  the  payment  made  on  one  share  of  common  stock,  1,000  votes  per  share  voting  together  with  the 
common stock, customary anti-dilution provisions and other rights that approximate the rights of one share of common stock. 

The Rights separate from the common stock and become exercisable only on the tenth business day (the "Distribution Date") 
following the earlier of (i) a public announcement that a person or group of affiliated or associated persons (subject to certain 
exclusions,  "Acquiring  Persons")  has  commenced  an  offer  to  acquire  "beneficial  ownership"  of  15%  or  more  of  Heartland's 
outstanding common stock, or (ii) actual acquisition of this level of beneficial ownership. 

If  any  person  or  group  of  affiliated  or  associated  persons  becomes  an  Acquiring  Person,  each  holder  of  a  Right,  other  than 
Rights  that  were  or  are  beneficially  owned  by  the  Acquiring  Person  (which  will  thereafter  be  void),  will  have  the  right  to 
receive upon exercise that number of shares of common stock having a market value of two times the Purchase Price. 

In 2002, when the Rights Plan was originally created, Heartland designated 16,000 shares, par value $1.00 per share, of Series 
A Preferred Stock. There are no shares of Series A Preferred issued and outstanding, and Heartland does not anticipate issuing 
any shares of such, except as may be required under the Extended Rights Plan. 

EIGHTEEN 
CAPITAL ISSUANCES 

Common Stock 
For  a  description  of  the  issuance  of  shares  of  Heartland  common  stock  in  connection  with  acquisitions,  see  Note  2, 
"Acquisitions," of the consolidated financial statements. For a description of the issuance of shares of Heartland common stock 
in connection with the 2020 Long-Term Incentive Plan and the 2016 ESPP, see Note 16, "Stock-Based Compensation." 

Series E Preferred Stock 
On June 26, 2020, Heartland issued 4,600,000 depositary shares, each representing a 1/400th ownership interest in a share of 
Heartland's 7.00% Fixed-Rate Reset Non-Cumulative Perpetual Preferred Stock, Series E, (the "Series E Preferred Stock) par 
value  $1.00  per  share,  with  a  liquidation  preference  of  $10,000  per  share  of  Series  E  Preferred  Stock  (equivalent  to  $25  per 
depositary share). 

Holders of the depositary shares are entitled to all proportional rights and preferences of the Series E Preferred Stock (including 
dividend, voting, redemption and liquidation rights). 

130 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
With respect  to the  payment  of dividends and distributions upon Heartland’s liquidation, dissolution, or winding-up, the  Series 
E Preferred Stock ranks: 

• 

• 

• 

senior to Heartland’s common stock and to any class or series of its capital  stock that  it  may issue  in the  future  that  is 
not  expressly stated to be  on parity with or senior to the  Series E  Preferred Stock with respect  to such dividends and 
distributions, including but not limited to Heartland’s Series A Junior Participating Preferred Stock; 
on  parity  with,  or  equally  to,  any  class  or  series  of  Heartland’s  capital   stock  that   it   may  issue   in  the   future   that   is 
expressly stated to be on parity with the Series E Preferred Stock with respect to such dividends and distributions; and 
junior to any class or series of Heartland’s capital  stock that  it  may issue  in the  future  that  is expressly stated to be  
senior to the  Series E  Preferred Stock with respect  to such dividends and distributions, if the  issuance  is approved by 
the holders of at least two-thirds of the outstanding shares of Series E Preferred Stock. 

Heartland  will   generally  be   able   to  pay  dividends  and  distributions  upon  liquidation,  dissolution  or  winding  up  only  out   of 
lawfully available assets for such payment after satisfaction of all claims for indebtedness and other non-equity claims. 

Heartland will  pay dividends or make  distributions on the  Series E  Preferred Stock only when, as, and if declared by its Board 
of Directors or a  duly authorized committee  of the  Board. Under the  terms of the  Series E  Preferred Stock, subject  to certain 
important  exceptions, the  ability of Heartland to pay dividends on, make  distributions with respect  to, or to repurchase, redeem  
or otherwise  acquire  its common stock or any other stock ranking junior to or on parity with the  Series E  Preferred Stock is 
subject  to restrictions unless the  full  dividends for the  most  recently completed dividend period have  been declared and paid, or 
set aside for payment, on all outstanding shares of Series E Preferred Stock. 

Shelf Registration 
Heartland filed a  universal  shelf registration with the  SEC  to register debt  or equity securities on August  8, 2019, that  expires 
on August  8, 2022. This registration statement, which was effective  immediately, provides Heartland the  ability to raise  capital, 
subject  to market  conditions and SEC  rules and limitations, if Heartland's board of directors decides to do so. This registration 
statement  permits  Heartland,  from  time  to  time,  in  one  or  more  public  offerings,  to  offer  debt  securities,  subordinated  notes, 
common stock, preferred stock, depositary shares, warrants, rights, units or any combination of these  securities. The  amount  of 
securities that  may have  been offered was not  specified in the  registration statement, and the  terms of any future  offerings were  
to be established at the time of the offering. 

NINETEEN 
REGULATORY CAPITAL REQUIREMENTS AND RESTRICTIONS ON SUBSIDIARY DIVIDENDS 

The   Heartland  banks  are   subject   to  various  regulatory  capital   requirements  administered  by  the   federal   banking  agencies. 
Failure  to meet  minimum  capital  requirements can initiate  certain mandatory, and possibly additional  discretionary, actions by 
regulators that, if undertaken, could have  a  direct  material  effect  on the  Heartland banks’ financial  statements. The  regulations 
prescribe  specific  capital  adequacy guidelines that  involve  quantitative  measures of a  bank’s assets, liabilities and certain off 
balance   sheet   items  as  calculated  under  regulatory  accounting  practices.  Capital   classification  is  also  subject   to  qualitative  
judgments by the regulators about components, risk weightings and other factors. 

Quantitative  measures established by regulation to ensure  capital  adequacy require  the  Heartland banks to maintain minimum  
amounts and ratios (set  forth in the  table  below) of total  and Tier 1 capital  (as defined in the  regulations) to risk-weighted assets 
(as defined), and of Tier 1 capital (as defined) to average assets (as defined). 

The  requirements to be  categorized as well-capitalized under the  Tier 1 leverage  capital  ratio is 4% for all  banks. The  minimum  
requirement   to  be   well-capitalized  for  the   Tier  1  risk-based  capital   ratio  is  8%.  The   total   risk-based  capital   ratio  minimum  
requirement   to  be   well-capitalized  remained  is  10%.  Management   believes,  as  of  December  31,  2020  and  2019,  that   the  
Heartland banks met all capital adequacy requirements to which they were subject. 

As of December 31, 2020 and 2019, the  FDIC  categorized each of the  Heartland banks as well  capitalized under the  regulatory 
framework for prompt  corrective  action. To be  categorized as well  capitalized, the  Heartland banks must  maintain minimum  
total  risk-based, Tier 1 risk-based, Tier 1 common equity and Tier 1 leverage  ratios as set  forth in the  following table. There  are  
no conditions or events since December 31, 2020, that management believes have changed each institution’s category. 

The Heartland banks’ actual capital amounts and ratios are also presented in the tables below, in thousands: 

131                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   
                                                                                                                                                                                                                            
As of December 31, 2020 
Total Capital (to Risk-Weighted Assets) 

Consolidated 
Dubuque Bank and Trust Company 
Illinois Bank & Trust 
Wisconsin Bank & Trust 
New Mexico Bank & Trust 
Arizona Bank & Trust 
Rocky Mountain Bank 
Citywide Banks 
Minnesota Bank & Trust 
Bank of Blue Valley 
Premier Valley Bank 
First Bank & Trust 

Tier 1 Capital (to Risk-Weighted Assets) 

Consolidated 
Dubuque Bank and Trust Company 
Illinois Bank & Trust 
Wisconsin Bank & Trust 
New Mexico Bank & Trust 
Arizona Bank & Trust 
Rocky Mountain Bank 
Citywide Banks 
Minnesota Bank & Trust 
Bank of Blue Valley 
Premier Valley Bank 
First Bank & Trust 

Actual 

Amount 

Ratio 

For Capital 
Adequacy Purposes 
Ratio 
Amount 

To Be Well Capitalized
Under Prompt
Corrective Action 
Provisions 

Amount 

Ratio 

$  1,739,048 
177,782 
133,674 
121,899 
177,708 
112,589 
56,872 
258,419 
85,566 
157,093 
93,032 
304,397 

$  1,401,131 
164,316 
121,513 
111,985 
161,750 
102,882 
51,597 
237,295 
78,661 
145,795 
85,456 
279,521 

 14.71 %  $  945,523 
102,018 
 13.94 
 13.13 
81,432 
 14.35 
67,956 
 13.40 
106,120 
 12.16 
74,056 
 13.49 
33,732 
 15.30 
135,097 
 13.11 
52,206 
72,240 
 17.40 
58,968 
 12.62 
158,705 
 15.34 

 11.85 %  $  709,142 
 12.89 
76,514 
 11.94 
61,074 
 13.18 
50,967 
 12.19 
79,590 
 11.11 
55,542 
 12.24 
25,299 
 14.05 
101,323 
 12.05 
39,155 
54,180 
 16.15 
44,226 
 11.59 
119,029 
 14.09 

 8.00 %
 8.00 
 8.00 
 8.00 
 8.00 
 8.00 
 8.00 
 8.00 
 8.00 
 8.00 
 8.00 
 8.00 

 6.00 %
 6.00 
 6.00 
 6.00 
 6.00 
 6.00 
 6.00 
 6.00 
 6.00 
 6.00 
 6.00 
 6.00 

 N/A 
$  127,523 
101,790 
84,945 
132,649 
92,571 
42,166 
168,871 
65,258 
90,300 
73,710 
198,381 

 N/A 
$  102,018 
81,432 
67,956 
106,120 
74,056 
33,732 
135,097 
52,206 
72,240 
58,968 
158,705 

 10.00 % 
 10.00 
 10.00 
 10.00 
 10.00 
 10.00 
 10.00 
 10.00 
 10.00 
 10.00 
 10.00 

 8.00 % 
 8.00 
 8.00 
 8.00 
 8.00 
 8.00 
 8.00 
 8.00 
 8.00 
 8.00 
 8.00 

132 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
As of December 31, 2020 
Common Equity Tier 1 (to Risk-Weighted Assets) 

Consolidated 
Dubuque Bank and Trust Company 
Illinois Bank & Trust 
Wisconsin Bank & Trust 
New Mexico Bank & Trust 
Arizona Bank & Trust 
Rocky Mountain Bank 
Citywide Banks 
Minnesota Bank & Trust 
Bank of Blue Valley 
Premier Valley Bank 
First Bank & Trust 

Tier 1 Capital (to Average Assets) 

Consolidated 
Dubuque Bank and Trust Company 
Illinois Bank & Trust 
Wisconsin Bank & Trust 
New Mexico Bank & Trust 
Arizona Bank & Trust 
Rocky Mountain Bank 
Citywide Banks 
Minnesota Bank & Trust 
Bank of Blue Valley 
Premier Valley Bank 
First Bank & Trust 

As of December 31, 2019 
Total Capital (to Risk-Weighted Assets) 

Consolidated 
Dubuque Bank and Trust Company 
Illinois Bank & Trust 
Wisconsin Bank & Trust 
New Mexico Bank & Trust 
Arizona Bank & Trust 
Rocky Mountain Bank 
Citywide Banks 
Minnesota Bank & Trust 
Bank of Blue Valley 
Premier Valley Bank 
First Bank & Trust 

Actual 

Amount 

Ratio 

For Capital 
Adequacy Purposes 
Ratio 
Amount 

To Be Well Capitalized
Under Prompt
Corrective Action 
Provisions 

Amount 

Ratio 

$  1,290,426 
164,316 
121,513 
111,985 
161,750 
102,882 
51,597 
237,295 
78,661 
145,795 
85,456 
279,521 

$  1,401,131 
164,316 
121,513 
111,985 
161,750 
102,882 
51,597 
237,295 
78,661 
145,795 
85,456 
279,521 

 10.92 %  $  531,857 
57,385 
 12.89 
45,806 
 11.94 
38,225 
 13.18 
59,692 
 12.19 
41,657 
 11.11 
18,974 
 12.24 
75,992 
 14.05 
29,366 
 12.05 
40,635 
 16.15 
33,170 
 11.59 
89,271 
 14.09 

 9.02 %  $  621,275 
77,150 
 8.52 
59,129 
 8.22 
46,337 
 9.67 
79,764 
 8.11 
45,295 
 9.09 
24,552 
 8.41 
98,182 
 9.67 
36,251 
 8.68 
53,343 
 10.93 
39,893 
 8.57 
63,407 
 17.63 

$ 

$ 

 4.50 % 
 4.50 
 4.50 
 4.50 
 4.50 
 4.50 
 4.50 
 4.50 
 4.50 
 4.50 
 4.50 
 4.50 

 4.00 % 
 4.00 
 4.00 
 4.00 
 4.00 
 4.00 
 4.00 
 4.00 
 4.00 
 4.00 
 4.00 
 4.00 

N/A 
82,890 
66,164 
55,214 
86,222 
60,171 
27,408 
109,766 
42,418 
58,695 
47,912 
128,948 

N/A 
96,437 
73,912 
57,921 
99,705 
56,619 
30,690 
122,728 
45,313 
66,679 
49,866 
79,259 

 6.50 % 
 6.50 
 6.50 
 6.50 
 6.50 
 6.50 
 6.50 
 6.50 
 6.50 
 6.50 
 6.50 

 5.00 % 
 5.00 
 5.00 
 5.00 
 5.00 
 5.00 
 5.00 
 5.00 
 5.00 
 5.00 
 5.00 

Actual 

Amount 

Ratio 

For Capital
Adequacy Purposes 
Ratio 
Amount 

To Be Well Capitalized
Under Prompt
Corrective Action 
Provisions 

Amount 

Ratio 

$  1,388,511 
168,959 
107,678 
117,355 
157,555 
75,498 
53,266 
240,735 
76,400 
145,256 
91,257 
109,545 

 13.75 %  $ 
 14.55 
 10.54 
 14.13 
 12.33 
 11.19 
 13.80 
 13.88 
 13.50 
 14.50 
 13.21 
 14.11 

807,881 
92,872 
81,731 
66,431 
102,193 
53,982 
30,868 
138,704 
45,260 
80,153 
55,273 
62,128 

 8.00 %
 8.00 
 8.00 
 8.00 
 8.00 
 8.00 
 8.00 
 8.00 
 8.00 
 8.00 
 8.00 
 8.00 

 N/A 
$  116,090 
102,164 
83,039 
127,741 
67,477 
38,585 
173,380 
56,575 
100,191 
69,091 
77,660 

 10.00 % 
 10.00 
 10.00 
 10.00 
 10.00 
 10.00 
 10.00 
 10.00 
 10.00 
 10.00 
 10.00 

133 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
As of December 31, 2019 
Tier 1 Capital (to Risk-Weighted Assets) 

Consolidated 
Dubuque Bank and Trust Company 
Illinois Bank & Trust 
Wisconsin Bank & Trust 
New Mexico Bank & Trust 
Arizona Bank & Trust 
Rocky Mountain Bank 
Citywide Banks 
Minnesota Bank & Trust 
Bank of Blue Valley 
Premier Valley Bank 
First Bank & Trust 

Common Equity Tier 1 (to Risk Weighted Assets) 

Consolidated 
Dubuque Bank and Trust Company 
Illinois Bank & Trust 
Wisconsin Bank & Trust 
New Mexico Bank & Trust 
Arizona Bank & Trust 
Rocky Mountain Bank 
Citywide Banks 
Minnesota Bank & Trust 
Bank of Blue Valley 
Premier Valley Bank 
First Bank & Trust 

Tier 1 Capital (to Average Assets) 

Consolidated 
Dubuque Bank and Trust Company 
Illinois Bank & Trust 
Wisconsin Bank & Trust 
New Mexico Bank & Trust 
Arizona Bank & Trust 
Rocky Mountain Bank 
Citywide Banks 
Minnesota Bank & Trust 
Bank of Blue Valley 
Premier Valley Bank 
First Bank & Trust 

Actual 

Amount 

Ratio 

For Capital 
Adequacy Purposes 
Ratio 
Amount 

To Be Well Capitalized
Under Prompt
Corrective Action 
Provisions 

Amount 

Ratio 

$  1,243,582 
159,579 
103,011 
109,939 
148,227 
69,648 
48,692 
231,085 
70,235 
140,195 
87,335 
104,914 

$  1,098,428 
159,579 
103,011 
109,939 
148,227 
69,648 
48,692 
231,085 
70,235 
140,195 
87,335 
104,914 

$  1,243,582 
159,579 
103,011 
109,939 
148,227 
69,648 
48,692 
231,085 
70,235 
140,195 
87,335 
104,914 

 12.31 %  $ 
 13.75 
 10.08 
 13.24 
 11.60 
 10.32 
 12.62 
 13.33 
 12.41 
 13.99 
 12.64 
 13.51 

 10.88 %  $ 
 13.75 
 10.08 
 13.24 
 11.60 
 10.32 
 12.62 
 13.33 
 12.41 
 13.99 
 12.64 
 13.51 

 10.10 %  $ 
 9.83 
 10.26 
 10.76 
 9.11 
 9.87 
 9.22 
 10.66 
 10.51 
 11.07 
 10.43 
 10.25 

605,911 
69,654 
61,298 
49,824 
76,645 
40,486 
23,151 
104,028 
33,945 
60,115 
41,455 
46,596 

454,433 
52,241 
45,974 
37,368 
57,484 
30,365 
17,363 
78,021 
25,459 
45,086 
31,091 
34,947 

492,725 
64,961 
40,144 
40,863 
65,076 
28,235 
21,132 
86,732 
26,740 
50,638 
33,487 
40,941 

$ 

$ 

$ 

 6.00 %
 6.00 
 6.00 
 6.00 
 6.00 
 6.00 
 6.00 
 6.00 
 6.00 
 6.00 
 6.00 
 6.00 

 4.50 % 
 4.50 
 4.50 
 4.50 
 4.50 
 4.50 
 4.50 
 4.50 
 4.50 
 4.50 
 4.50 
 4.50 

 4.00 %
 4.00 
 4.00 
 4.00 
 4.00 
 4.00 
 4.00 
 4.00 
 4.00 
 4.00 
 4.00 
 4.00 

 N/A 
92,872 
81,731 
66,431 
102,193 
53,982 
30,868 
138,704 
45,260 
80,153 
55,273 
62,128 

N/A 
75,459 
66,407 
53,976 
83,032 
43,860 
25,080 
112,697 
36,774 
65,124 
44,909 
50,479 

 N/A 
81,202 
50,180 
51,078 
81,345 
35,293 
26,415 
108,416 
33,426 
63,297 
41,859 
51,177 

 8.00 % 
 8.00 
 8.00 
 8.00 
 8.00 
 8.00 
 8.00 
 8.00 
 8.00 
 8.00 
 8.00 

 6.50 % 
 6.50 
 6.50 
 6.50 
 6.50 
 6.50 
 6.50 
 6.50 
 6.50 
 6.50 
 6.50 

 5.00 % 
 5.00 
 5.00 
 5.00 
 5.00 
 5.00 
 5.00 
 5.00 
 5.00 
 5.00 
 5.00 

The ability of Heartland to pay dividends to its stockholders is dependent upon dividends paid by its subsidiaries. The Heartland 
banks  are  subject  to  certain  statutory  and  regulatory  restrictions  on  the  amount  they  may  pay  in  dividends.  To  maintain 
acceptable capital ratios for the Banks, certain portions of their retained earnings are not available for the payment of dividends. 
Retained earnings that could be available for the payment of dividends to Heartland totaled approximately $736.5 million as of 
December 31, 2020, under the most restrictive minimum capital requirements. Retained earnings that could be available for the 
payment  of  dividends  to  Heartland  totaled  approximately  $500.9  million  as  of  December  31,  2020,  under  the  capital 
requirements to remain well capitalized. 

134 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
TWENTY 
FAIR VALUE 

Heartland utilizes fair value measurements to record fair value adjustments to certain assets and liabilities and to determine fair 
value disclosures. Securities carried at fair value, which include available for sale, trading securities and equity securities with a 
readily determinable fair value, and derivatives are recorded in the consolidated balance sheets at fair value on a recurring basis. 
Additionally, from time to time, Heartland may be required to record at fair value other assets on a nonrecurring basis such as 
loans  held  for  sale,  loans  held  to  maturity  and  certain  other  assets  including,  but  not  limited  to,  mortgage  servicing  rights, 
commercial  servicing  rights  and  other  real  estate  owned.  These  nonrecurring  fair  value  adjustments  typically  involve 
application of lower of cost or fair value accounting or write-downs of individual assets. 

Fair Value Hierarchy 

Under ASC 820, assets and liabilities are grouped at fair value in three levels, based on the markets in which the assets and 
liabilities are traded and the reliability of the assumptions used to determine fair value. These levels are: 

Level 1 — Valuation is based upon quoted prices for identical instruments in active markets. 

Level 2 — Valuation is based upon quoted prices for similar instruments in active markets, or similar instruments in 
markets that are not active, and model-based valuation techniques for which all significant assumptions are observable 
in the market. 

Level  3  —  Valuation  is  generated  from  model-based  techniques  that  use  at  least  one  significant  assumption  not 
observable  in  the  market.  These  unobservable  assumptions  reflect  estimates  of  assumptions  that  market  participants 
would use in pricing the asset or liability. Valuation techniques include use of option pricing models, discounted cash 
flow  models  and  similar  techniques.  The  following  is  a  description  of  valuation  methodologies  used  for  assets  and 
liabilities recorded at fair value on a recurring or non-recurring basis. 

Assets 

Securities Available for Sale and Held to Maturity 
Securities available for sale are recorded at fair value on a recurring basis. Securities held to maturity are generally recorded at 
cost and are only recorded at fair value to the extent a decline in fair value is determined to be other-than-temporary.  Fair value 
measurement  is  based  upon  quoted  prices,  if  available.  If  quoted  prices  are  not  available,  fair  values  are  measured  using 
independent pricing models or other model-based valuation techniques such as the present value of future cash flows, adjusted 
for  the  security's  credit  rating,  prepayment  assumptions  and  other  factors  such  as  credit  loss  assumptions.  Level  1  securities 
include those traded on an active exchange, such as the New York Stock Exchange, as well as U.S. Treasury securities. Level 2 
securities  include  U.S.  government  and  agency  securities,  mortgage  and  asset-backed  securities  and  private  collateralized 
mortgage  obligations,  municipal  bonds,  equity  securities  and  corporate  debt  securities.  On  a  quarterly  basis,  a  secondary 
independent pricing service is used for the securities portfolio to validate the pricing from Heartland's primary pricing service. 

Equity Securities with a Readily Determinable Fair Value 
Equity securities with a readily determinable fair value generally include Community Reinvestment Act mutual funds and are 
classified as Level 2 due to the infrequent trading of these securities. The fair value is based on the price per share. 

Loans Held for Sale 
Loans held for sale are carried at the lower of cost or fair value on an aggregate basis. The fair value of loans held for sale is 
based on what secondary markets are currently offering for portfolios with similar characteristics. As such, Heartland classifies 
loans held for sale subjected to nonrecurring fair value adjustments as Level 2. 

Loans Held to Maturity 
Heartland does not record loans held to maturity at fair value on a recurring basis. However, from time to time, certain loans are 
considered collateral dependent and an allowance for credit losses is established. The fair value of individually assessed loans is 
measured using the fair value of the collateral. In accordance with ASC 820, individually assessed loans measured at fair value 
are classified as nonrecurring Level 3 in the fair value hierarchy. 

Premises, Furniture and Equipment Held for Sale 
Heartland values premises, furniture and equipment held for sale based on third-party appraisals less estimated disposal costs. 
Heartland considers third party appraisals, as well as independent fair value assessments from Realtors or persons involved in 

135 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
selling bank premises, furniture and equipment, in determining the fair value of particular properties. Accordingly, the valuation 
of  premises,  furniture  and  equipment  held  for  sale  is  subject  to  significant  external  and  internal  judgment.  Heartland 
periodically reviews premises, furniture and equipment held for sale to determine if the fair value of the property, less disposal 
costs, has declined below its recorded book value and records any adjustments accordingly. Premises, furniture and equipment 
held for sale are classified as nonrecurring Level 3 in the fair value hierarchy. 

Mortgage Servicing Rights 
Mortgage servicing rights assets represent the value associated with servicing residential real estate loans that have been sold to 
outside  investors  with  servicing  retained.  The  fair  value  for  servicing  assets  is  determined  through  discounted  cash  flow 
analysis and utilizes discount rates, prepayment speeds and delinquency rate assumptions as inputs. All of these assumptions 
require  a  significant  degree  of  management  estimation  and  judgment.  Mortgage  servicing  rights  are  subject  to  impairment 
testing. The carrying values of these rights are reviewed quarterly for impairment based upon the calculation of fair value as 
performed  by  an  outside  third  party.  For  purposes  of  measuring  impairment,  the  rights  are  stratified  into  certain  risk 
characteristics including note type and note term. If the valuation model reflects a value less than the carrying value, mortgage 
servicing  rights  are  adjusted  to  fair  value  through  a  valuation  allowance.  Heartland  classifies  mortgage  servicing  rights  as 
nonrecurring with Level 3 measurement inputs. 

Commercial Servicing Rights 
Commercial  servicing  rights  assets  represent  the  value  associated  with  servicing  commercial  loans  guaranteed  by  the  Small 
Business Administration and United States Department of Agriculture that have been sold with servicing retained by Heartland. 
Heartland uses the amortization method (i.e., the lower of amortized cost or estimated fair value measured on a nonrecurring 
basis), not fair value measurement accounting, to determine the carrying value of its commercial servicing rights. The fair value 
for  servicing  assets  is  determined  through  market  prices  for  comparable  servicing  contracts,  when  available,  or  through  a 
valuation model that calculates the present value of estimated future net servicing income. Inputs utilized include discount rates, 
prepayment  speeds  and  delinquency  rate  assumptions  as  inputs.  All  of  these  assumptions  require  a  significant  degree  of 
management estimation and judgment. Commercial servicing rights are subject to impairment testing, and the carrying values 
of these rights are reviewed quarterly for impairment based upon the calculation of fair value as performed by an outside third 
party. If the valuation model reflects a fair value less than the carrying value, commercial servicing rights are adjusted to fair 
value  through  a  valuation  allowance.  Heartland  classifies  commercial  servicing  rights  as  nonrecurring  with  Level  3 
measurement inputs. 

Derivative Financial Instruments 
Heartland's current interest rate risk strategy includes interest rate swaps. The valuation of these instruments is determined using 
widely accepted valuation techniques including discounted cash flow analysis on the expected cash flows of each derivative. 
This  analysis  reflects  the  contractual  terms  of  the  derivatives,  including  the  period  to  maturity,  and  uses  observable  market-
based  inputs,  including  interest  rate  curves  and  implied  volatilities.  To  comply  with  the  provisions  of  ASC  820,  Heartland 
incorporates  credit  valuation  adjustments  to  appropriately  reflect  both  its  own  nonperformance  risk  and  the  respective 
counterparty's nonperformance risk in the fair value measurements. In adjusting the fair value of its derivative contracts for the 
effect  of  nonperformance  risk,  Heartland  has  considered  the  impact  of  netting  any  applicable  credit  enhancements,  such  as 
collateral postings, thresholds, mutual puts, and guarantees. 

Although Heartland has determined that the majority of the inputs used to value its derivatives fall within Level 2 of the fair 
value  hierarchy,  the  credit  valuation  adjustments  associated  with  its  derivatives  utilize  Level  3  inputs,  such  as  estimates  of 
current credit spreads to evaluate the likelihood of default by itself and its counterparties. However, as of December 31, 2020, 
and December 31, 2019, Heartland has assessed the significance of the impact of the credit valuation adjustments on the overall 
valuation of its derivative positions and has determined that the credit valuation adjustments are not significant to the overall 
valuation of its derivatives. As a result, Heartland has determined that its derivative valuations in their entirety are classified in 
Level 2 of the fair value hierarchy. 

Interest Rate Lock Commitments 
Heartland uses an internal valuation model that relies on internally developed inputs to estimate the fair value of its interest rate 
lock commitments which is based on unobservable inputs that reflect management's assumptions and specific information about 
each borrower. Interest rate lock commitments are classified in Level 3 of the fair value hierarchy. 

Forward Commitments 
The fair value of forward commitments are estimated using an internal valuation model, which includes current trade pricing for 
similar financial instruments in active markets that Heartland has the ability to access and are classified in Level 2 of the fair 
value hierarchy. 

136 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Other Real Estate Owned 
Other  real  estate  owned  ("OREO")  represents  property  acquired  through  foreclosures  and  settlements  of  loans.  Property 
acquired is carried at the fair value of the property at the time of acquisition (representing the property's cost basis), plus any 
acquisition costs, or the estimated fair value of the property, less disposal costs. Heartland considers third party appraisals, as 
well as independent fair value assessments from realtors or persons involved in selling OREO, in determining the fair value of 
particular  properties.  Accordingly,  the  valuation  of  OREO  is  subject  to  significant  external  and  internal  judgment.  Heartland 
periodically reviews OREO to determine if the fair value of the property, less disposal costs, has declined below its recorded 
book value and records any adjustments accordingly. OREO is classified as nonrecurring Level 3 of the fair value hierarchy. 

137 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The  table  below  presents  Heartland's  assets  and  liabilities  that  are  measured  at  fair  value  on  a  recurring  basis  as  of 
December  31,  2020,  and  December  31,  2019,  in  thousands,  aggregated  by  the  level  in  the  fair  value  hierarchy  within  which 
those measurements fall: 

Total Fair 
Value 

Level 1 

Level 2 

Level 3 

December 31, 2020 

Assets 

Securities available for sale 

U.S. treasuries 

U.S. agencies 

Obligations of states and political subdivisions 

Mortgage-backed securities - agency 

Mortgage-backed securities - non-agency 

Commercial mortgage-backed securities - agency 

Commercial mortgage-backed securities - non-agency 

Asset-backed securities 

Corporate bonds 

Equity securities with a readily determinable fair value 
Derivative financial instruments(1) 

Interest rate lock commitments 

Forward commitments 

Total assets at fair value 

Liabilities 
Derivative financial instruments(2) 

Forward commitments 

Total liabilities at fair value 

December 31, 2019 

Assets 

Securities available for sale 

U.S. treasuries 

U.S. agencies 

Obligations of states and political subdivisions 

Mortgage-backed securities - agency 

Mortgage-backed securities - non-agency 

Commercial mortgage-backed securities - agency 

Commercial mortgage-backed securities - non-agency 

Asset-backed securities 

Corporate bonds 

Equity securities 

Derivative financial instruments(1) 

Interest rate lock commitments 

Forward commitments 

Total assets at fair value 

Liabilities 
Derivative financial instruments(2) 

Forward commitments 

Total liabilities at fair value 

$ 

2,026  $ 

2,026  $ 

—  $ 

166,779 

1,635,227 

1,355,270 

1,449,116 

174,153 

252,767 

1,069,266 

3,742 

19,629 

44,102 

1,827 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

166,779 

1,635,227 

1,355,270 

1,449,116 

174,153 

252,767 

1,069,266 

3,742 

19,629 

44,102 

— 

— 

$ 

$ 

$ 

6,173,904  $ 

2,026  $ 

6,170,051  $ 

51,962  $ 

697 

52,659  $ 

—  $ 

— 

—  $ 

51,962  $ 

697 

52,659  $ 

$ 

8,503  $ 

8,503  $ 

—  $ 

184,676 

707,190 

766,726 

430,497 

68,865 

436,325 

691,579 

— 

18,435 

17,527 

681 

15 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

184,676 

707,190 

766,726 

430,497 

68,865 

436,325 

691,579 

— 

18,435 

17,527 

— 

15 

$ 

$ 

$ 

3,331,019  $ 

8,503  $ 

3,321,835  $ 

21,462  $ 

113 

21,575  $ 

—  $ 

— 

—  $ 

21,462  $ 

113 

21,575  $ 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

1,827 

— 

1,827 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

681 

— 

681 

— 

— 

— 

(1) Includes embedded derivatives, back-to-back loan swaps and cash flow hedges. 

(2) Includes cash flow hedges, fair value hedges, back-to-back loan swaps and free standing derivative instruments. 

138 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The tables below present Heartland's assets that are measured at fair value on a nonrecurring basis, in thousands: 

Fair Value Measurements at December 31, 2020 

Quoted 
Prices in 
Active 
Markets for 
Identical 
Assets 
(Level 1) 

Total 

Significant 
Other 

Significant 

Observable  Unobservable 

Inputs 
(Level 2) 

Inputs 
(Level 3) 

(Gains)/ 
Losses 

5,874 

4,907 

$  11,256  $ 

Collateral dependent individually assessed loans: 
Commercial and industrial 
Owner occupied commercial real estate 
Non-owner occupied commercial real estate 
Real estate construction 
Agricultural and agricultural real estate 
Residential real estate 
Consumer 
Total collateral dependent individually assessed loans  $  34,488  $ 
Loans held for sale 
Other real estate owned 
Premises, furniture and equipment held for sale 
Servicing rights 

$  57,949  $ 

5,189  $ 

6,624  $ 

6,499  $ 

12,451 

— 

— 

— 

$ 

$ 

$ 

—  $ 

—  $ 

11,256  $ 

451 

— 

— 

— 

— 

— 

— 

—  $ 

—  $ 

—  $ 

—  $ 

—  $ 

— 

— 

— 

— 

— 

— 

5,874 

4,907 

— 

12,451 

— 

— 

11,631 

— 

— 

— 

— 

— 

—  $ 

34,488  $  12,082 

57,949  $ 

—  $ 

(982) 

—  $ 

—  $ 

—  $ 

6,624  $ 

1,044 

6,499  $ 

3,288 

5,189  $ 

1,778 

Fair Value Measurements at December 31, 2019 

Quoted 
Prices in 
Active 
Markets for 
Identical 
Assets 
(Level 1) 

Significant 
Other 

Significant 

Observable  Unobservable 

Inputs 
(Level 2) 

Inputs 
(Level 3) 

(Gains)/ 
Losses 

— 

— 

— 

— 
— 

— 

— 

— 

— 

— 

— 
— 

— 

— 

15,173 

1,114 

1,352 

1,305 

— 
12,623 

4,978 

1,033 

— 

— 

— 
1,254 

82 

— 

Total 

$  15,173 

1,352 

1,305 

— 
12,623 

4,978 

1,033 

$  36,464  $ 

$  26,748  $ 

$ 

$ 

$ 

6,914  $ 

2,967  $ 

5,621  $ 

—  $ 

—  $ 

—  $ 

—  $ 

—  $ 

—  $ 

36,464  $ 

2,450 

26,748  $ 

—  $ 

(980) 

—  $ 

—  $ 

—  $ 

6,914  $ 

2,967  $ 

5,621  $ 

947 

735 

911 

Collateral dependent impaired loans: 
Commercial and industrial 
Owner occupied commercial real estate 
Non-owner occupied commercial real estate 
Real estate construction 
Agricultural and agricultural real estate 
Residential real estate 
Consumer 
Total collateral dependent impaired loans 
Loans held for sale 
Other real estate owned 
Premises, furniture and equipment held for sale 
Servicing rights 

139 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The  following  tables  present  additional  quantitative  information  about  assets  measured  at  fair  value  on  a  recurring  and 
nonrecurring basis and for which Heartland has utilized Level 3 inputs to determine fair value, in thousands: 

Fair Value at 12/31/20

Valuation Technique

Unobservable Input Range (Weighted Average)

$ 

1,827 

Discounted cash flows 

Closing ratio 

0 - 99% (86%)(1)

Interest rate lock 
commitments 

Premises, furniture and 
equipment held for sale 

6,499 

Modified appraised value 

Third party appraisal 

Appraisal discount 

Other real estate owned 

6,624 

Modified appraised value 

Third party appraisal 

Servicing rights 

Collateral dependent
individually assessed loans: 

Commercial and industrial 

Owner occupied commercial
real estate 

Non-owner occupied
commercial real estate 

Agricultural and agricultural
real estate 

5,189 

Discounted cash flows 

Third party valuation 

Appraisal discounts 

11,256  Modified appraised value  Third party appraisal 

5,874 

Modified appraised value 

Third party appraisal 

Appraisal discount 

Appraisal discount 

4,907 

Modified appraised value 

Third party appraisal 

Appraisal discount 

12,451  Modified appraised value  Third party appraisal 

Appraisal discount 

(2) 
0-10%(3) 

(2) 
0-10%(3) 

(4) 

(2) 
0-8%(3) 

(2) 
0-12%(3) 

(2) 
0-10%(3) 

(2) 
0-10%(3) 

(1)  The  significant  unobservable  input  used  in  the  fair  value  measurement  is  the  closing  ratio,  which  represents  the  percentage  of  loans 
currently  in  a  lock  position  which  management  estimates  will  ultimately  close.  The  closing  ratio  calculation  takes  into  consideration 
historical data and loan-level data. 

(2) Third party appraisals are obtained and updated at least annually to establish the value of the underlying asset, but the disclosure of the 
unobservable inputs used by the appraisers would not be meaningful because the range will vary widely from appraisal to appraisal. 

(3) Discounts applied to the appraised values primarily include estimated sales costs, but also consider the age of the appraisal, changes in 
local market conditions and changes in the current condition of the collateral. 

(4)  The  significant  unobservable  input  used  in  the  fair  value  measurement  are  the  value  indices,  which  are  weighted-average  spreads  to 
LIBOR based on maturity groups. 

140 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Interest rate lock commitments  $ 

Fair Value at 12/31/19 
681 

Valuation Technique 

Unobservable Input  Range (Weighted Average) 

Discounted cash flows 

Closing ratio 

0 - 99% (90%)(1)

Premises, furniture and 
equipment held for sale 

Other real estate owned 

Servicing rights 

Collateral dependent
impaired loans: 

2,967 

Modified appraised value 

Third party appraisal 

Appraisal discount 
6,914  Modified appraised value  Third party appraisal 

5,621 

Discounted cash flows 

Third party valuation 

Appraisal discounts 

Commercial and industrial 

15,173  Modified appraised value  Third party appraisal 

Owner occupied commercial 
real estate 

Non-owner occupied
commercial real estate 

Real estate construction 

Agricultural and agricultural
real estate 

Residential real estate 

Appraisal discount 

1,352 

Modified appraised value 

Third party appraisal 

Appraisal discounts 

1,305 

Modified appraised value 

Third party appraisal 

Appraisal discounts 
—  Modified appraised value  Third party appraisal 

Appraisal discount 

12,623  Modified appraised value 

Third party appraisal 

Appraisal discount 
4,978  Modified appraised value  Third party appraisal 

Appraisal discount 

Consumer 

1,033  Modified appraised value 

Third party valuation 

Valuation discount 

(2) 
0-10%(3) 

(2) 
0-10%(3) 

(4) 

(2) 
0-25%(3) 

(2) 
0-14%(3) 

(2) 
0-14%(3) 

(2) 
0-14%(3) 

(2) 
0-15%(3) 

(2) 
0-25%(5) 

(2) 
0-10%(3) 

(1)  The  significant  unobservable  input  used  in  the  fair  value  measurement  is  the  closing  ratio,  which  represents  the  percentage  of  loans 
currently  in  a  lock  position  which  management  estimates  will  ultimately  close.  The  closing  ratio  calculation  takes  into  consideration 
historical data and loan-level data. 

(2) Third party appraisals are obtained and updated at least annually to establish the value of the underlying asset, but the disclosure of the 
unobservable inputs used by the appraisers would not be meaningful because the range will vary widely from appraisal to appraisal. 

(3)  The  significant  unobservable  input  used  in  the  fair  value  measurement  are  the  value  indices,  which  are  weighted-average  spreads  to 
LIBOR based on maturity groups. 

(4) Discounts applied to the appraised values primarily include estimated sales costs, but also consider the age of the appraisal, changes in 
local market conditions and changes in the current condition of the collateral. 

The changes in fair value of the interest rate lock commitments, which are Level 3 financial instruments and are measured on a 
recurring basis, are summarized in the following table, in thousands: 

For the Years Ended 

Balance at January 1, 
Acquired interest rate lock commitments 
Total gains (losses), net, included in earnings 
Issuances 
Settlements 
Balance at period end, 

$ 

$ 

December 31, 2020 

December 31, 2019 
725 

681  $ 

— 

2,803 

17,221 

(18,878) 

1,827  $ 

— 

18 

10,702 

(10,764) 

681 

Gains included in net gains on sale of loans held for sale attributable to interest rate lock commitments held at December 31, 
2020, and December 31, 2019, were $1.8 million and $681,000, respectively. 

The table below is a summary of the estimated fair value of Heartland's financial instruments (as defined by ASC 825) as of 
December  31,  2020,  and  December  31,  2019,  in  thousands.  The  carrying  amounts  in  the  following  table  are  recorded  in  the 
consolidated  balance  sheets  under  the  indicated  captions.  In  accordance  with  ASC  825,  the  assets  and  liabilities  that  are  not 
financial instruments are not included in the disclosure, including the value of the commercial and mortgage servicing rights, 

141 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
premises,  furniture  and  equipment,  premises,  furniture  and  equipment  held  for  sale,  OREO,  goodwill,  other  intangibles  and 
other liabilities. 

Heartland does not believe that the estimated information presented below is representative of the earnings power or value of 
Heartland.  The  following  analysis,  which  is  inherently  limited  in  depicting  fair  value,  also  does  not  consider  any  value 
associated  with  either  existing  customer  relationships  or  the  ability  of  Heartland  to  create  value  through  loan  origination, 
obtaining  deposits  or  fee  generating  activities.  Many  of  the  estimates  presented  below  are  based  upon  the  use  of  highly 
subjective information and assumptions and, accordingly, the results may not be precise. Management believes that fair value 
estimates  may  not  be  comparable  between  financial  institutions  due  to  the  wide  range  of  permitted  valuation  techniques  and 
numerous  estimates  which  must  be  made.  Furthermore,  because  the  disclosed  fair  value  amounts  were  estimated  as  of  the 
balance sheet date, the amounts actually realized or paid upon maturity or settlement of the various financial instruments could 
be significantly different. 

142 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Fair Value Measurements at 
December 31, 2020 

Quoted 
Prices in 
Active 
Markets for 
Identical 
Assets 
(Level 1) 

Carrying 
Amount 

Estimated 
 Fair 
Value 

Significant 
Other 

Significant 
Observable  Unobservable

Inputs
(Level 2) 

Inputs
(Level 3) 

$  337,903  $  337,903  $ 

337,903  $ 

3,129 

3,129 

3,129 

—  $ 

— 

  6,127,975 

  6,127,975 

2,026 

6,125,949 

Financial assets: 
Cash and cash equivalents 
Time deposits in other financial institutions 
Securities: 

Carried at fair value 
Held to maturity 
Other investments 
Loans held for sale 
Loans, net: 

Commercial 
PPP 
Owner occupied commercial real estate 
Non-owner occupied commercial real estate 
Real estate construction 
Agricultural and agricultural real estate 
Residential real estate 
Consumer 
Total Loans, net 

Cash surrender value on life insurance 
Derivative financial instruments

(1) 

Interest rate lock commitments 

Forward commitments 
Financial liabilities: 
Deposits 

Demand deposits 
Savings deposits 
Time deposits 

Short term borrowings 
Other borrowings 
Derivative financial instruments

(2) 

Forward commitments 

88,839 

75,253 

57,949 

100,041 

75,523 

57,949 

  2,495,981 

  2,391,041 

957,785 

957,785 

  1,756,405 

  1,745,397 

  1,900,608 

  1,892,213 

843,140 

707,397 

828,507 

401,622 

849,224 

697,729 

828,366 

407,914 

  9,891,445 

  9,769,669 

187,664 

187,664 

44,102 

1,827 

— 

44,102 

1,827 

— 

  5,688,810 

  5,688,810 

  8,019,704 
  1,271,391 

  8,019,704 
  1,273,468 

167,872 

457,042 
51,962 

697 

167,872 

458,806 
51,962 

697 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 
— 

— 

— 
— 

— 

— 

— 

— 

— 

— 

— 

11,256 

— 

5,874 

4,907 

— 

12,451 

— 

— 

100,041 

75,523 

57,949 

2,379,785 

957,785 

1,739,523 

1,887,306 

849,224 

685,278 

828,366 

407,914 

9,735,181 

34,488 

187,664 

44,102 

— 

— 

5,688,810 

8,019,704 
1,273,468 

167,872 

458,806 
51,962 

697 

— 

— 

1,827 

— 

— 

— 
— 

— 

— 
— 

— 

(1) Includes embedded derivatives, back-to-back loan swaps and cash flow hedges. 
(2) Includes cash flow hedges, fair value hedges, back-to-back loan swaps and free standing derivative instruments. 

143 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Fair Value Measurements at 
December 31, 2019 

Quoted 
Prices in 
Active 
Markets for 
Identical 
Assets 
(Level 1) 

Carrying 
Amount 

Estimated 
 Fair 
Value 

Significant 
Other 

Significant 
Observable  Unobservable

Inputs
(Level 2) 

Inputs
(Level 3) 

$  378,734  $  378,734  $ 

378,734  $ 

3,564 

3,564 

3,564 

—  $ 

— 

Financial assets: 
Cash and cash equivalents 
Time deposits in other financial institutions 
Securities: 

Carried at fair value 
Held to maturity 
Other investments 
Loans held for sale 
Loans, net: 

Commercial and industrial 
PPP 
Owner occupied commercial real estate 
Non-owner occupied commercial real estate 
Real estate construction 
Agricultural and agricultural real estate 
Residential real estate 
Consumer 
Total Loans, net 

Cash surrender value on life insurance 
Derivative financial instruments

(1) 

Interest rate lock commitments 

Forward commitments 
Financial liabilities: 
Deposits 

Demand deposits 
Savings deposits 
Time deposits 

Short term borrowings 
Other borrowings 
Derivative financial instruments

(2) 

Forward commitments 

  3,312,796 

  3,304,293 

91,324 

31,321 

26,748 

100,484 

31,321 

26,748 

  2,500,022 

  2,621,253 

— 

— 

  1,464,490 

  1,409,388 

  1,488,075 

  1,397,527 

  1,015,482 

560,164 

830,773 

438,516 

924,041 

576,821 

843,343 

470,972 

  8,297,522 

  8,243,345 

171,625 

171,625 

17,527 

17,527 

681 

— 

637 

15 

  3,543,863 

  3,543,863 

  6,307,425 

  6,307,425 

  1,193,043 

  1,193,043 

182,626 

275,773 
21,462 

113 

182,626 

278,169 
21,462 

113 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 
— 

— 

— 

— 

— 

— 

— 

— 

3,304,293 

100,484 

31,321 

26,748 

2,606,080 

15,173 

— 

1,408,036 

1,396,222 

924,041 

564,198 

838,365 

469,939 

8,206,881 

171,625 

17,527 

— 

15 

3,543,863 

6,307,425 

1,193,043 

182,626 

278,169 
21,462 

113 

— 

1,352 

1,305 

— 

12,623 

4,978 

1,033 

36,464 

— 

— 

637 

— 

— 

— 

— 

— 

— 
— 

— 

(1) Includes embedded derivatives, back-to-back loan swaps and cash flow hedges. 
(2) Includes cash flow hedges, fair value hedges, back-to-back loan swaps and free standing derivative instruments. 

Cash and Cash Equivalents — The carrying amount is a reasonable estimate of fair value due to the short-term nature of these 
instruments. 

Time Deposits in Other Financial Institutions — The carrying amount is a reasonable estimate of the fair value due to the short-
term nature of these instruments. 

Securities — For equity securities with a readily determinable fair value and debt securities either held to maturity, available for 

144 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
sale  or  trading,  fair  value  equals  quoted  market  price  if  available.  If  a  quoted  market  price  is  not  available,  fair  value  is 
estimated  using  quoted  market  prices  for  similar  securities.  For  Level  3  securities,  Heartland  utilizes  independent  pricing 
provided by third 
party vendors or brokers. 

Other Investments — Fair value measurement of other investments, which consists primarily of FHLB stock, are based on their 
redeemable  value,  which  is  at  cost.  The  market  for  these  securities  is  restricted  to  the  issuer  of  the  stock  and  subject  to 
impairment evaluation. 

Loans — The fair value of loans were determined using an exit price methodology. The exit price estimation of fair value is 
based on the present value of the expected cash flows. The projected cash flows are based on the contractual terms of the loans, 
adjusted for prepayments and a discount rate based on the relative risk of the cash flows. Other considerations include the loan 
type, remaining life of the loan and credit risk. 

The fair value of individually assessed or impaired loans is measured using the fair value of the underlying collateral. The fair 
value of loans held for sale is estimated using quoted market prices or sales contracts. 

Cash  surrender  value  on  life  insurance  —  Life  insurance  policies  are  held  on  certain  officers.  The  carrying  value  of  these 
policies approximates fair value as it is based on the cash surrender value adjusted for other charges or amounts due that are 
probable at settlement. As such, Heartland classifies the estimated fair value of the cash surrender value on life insurance as 
Level 2. 

Derivative Financial Instruments — The fair value of all derivatives is estimated based on the amount that Heartland would pay 
or would be paid to terminate the contract or agreement, using current rates, and when appropriate, the current creditworthiness 
of the counter-party. 

Interest Rate Lock Commitments — The fair value of interest rate lock commitments is estimated using an internal valuation 
model, which includes grouping the interest rate lock commitments by interest rate and terms, applying an estimated closing 
ratio based on historical experience, and then multiplying by quoted investor prices determined to be reasonably applicable to 
the loan commitment groups based on interest rate, terms, and rate lock expiration dates of the loan commitment group. 

Forward Commitments — The fair value of these instruments is estimated using an internal valuation model, which includes 
current trade pricing for similar financial instruments. 

Deposits — The fair value of demand deposits, savings accounts and certain money market deposits is the amount payable on 
demand  at  the  reporting  date.  The  fair  value  of  fixed  maturity  certificates  of  deposit  is  estimated  using  the  rates  currently 
offered for deposits of similar remaining maturities. If the fair value of the fixed maturity certificates of deposit is calculated at 
less than the carrying amount, the carrying value of these deposits is reported as the fair value. 

Short-term and Other Borrowings — Rates currently available to Heartland for debt with similar terms and remaining maturities 
are used to estimate fair value of existing debt. 

Commitments to Extend Credit, Unused Lines of Credit and Standby Letters of Credit — Based upon management's analysis of 
the  off  balance  sheet  financial  instruments,  there  are  no  significant  unrealized  gains  or  losses  associated  with  these  financial 
instruments based upon review of the fees currently charged to enter into similar agreements, taking into account the remaining 
terms of the agreements and the present creditworthiness of the counterparties. 

TWENTY-ONE 
REVENUE 

Accounting Standards Codification ("ASC") 606, Revenue from Contracts with Customers, requires revenue to be recognized at 
an  amount  that  reflects  the  consideration  to  which  Heartland  expects  to  be  entitled  in  exchange  for  transferring  goods  or 
services to a customer. ASC 606 applies to all contracts with customers to provide goods or services in the ordinary course of 
business,  except  for  contracts  that  are  specifically  excluded  from  its  scope.  The  majority  of  Heartland's  revenue  streams 
including interest income, loan servicing income, net securities gain, net unrealized gains and losses on equity securities, net 
gains on sale of loans held for sale, valuation adjustment on servicing rights, income from bank owned life insurance and other 
noninterest income are outside the scope of ASC 606. Revenue streams including service charges and fees, interchange fees on 
credit and debit cards, trust fees and brokerage and insurance commissions are within the scope of ASC 606. 

145 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Service Charges and Fees 
Service  charges  and  fees  consist  of  revenue  generated  from  deposit  account  related  service  charges  and  fees,  overdraft  fees, 
customer service fees, credit card fee income, debit card income and other service charges and fees. 

Service  charges  on  deposit  accounts  consist  of  account  analysis  fees  (i.e.,  net  fees  earned  on  analyzed  business  and  public 
checking  accounts),  monthly  service  fees,  check  orders  and  other  deposit  account  related  fees.  Heartland's  performance 
obligation for account analysis fees and monthly service fees is generally satisfied, and the related revenue recognized, over the 
period  in  which  the  service  is  provided.  Check  orders  and  other  deposit  account  related  fees,  including  overdraft  fees,  are 
largely transactional based, and therefore, the performance obligation is satisfied, and related revenue recognized, at a point in 
time. Payment for service charges on deposit accounts is primarily received immediately or in the following month through a 
direct charge to customers’ accounts. 

Customer  service  fees  and  other  service  charges  include  revenue  from  processing  wire  transfers,  bill  pay  service,  cashier’s 
checks,  and  other  services.  Heartland's  performance  obligation  for  fees,  exchange,  and  other  service  charges  are  largely 
satisfied,  and  related  revenue  recognized,  when  the  services  are  rendered  or  upon  completion.  Payment  is  typically  received 
immediately or in the following month. 

Credit  card  fee  income  and  debit  card  income  are  comprised  of  interchange  fees,  ATM  fees,  and  merchant  services  income. 
Credit card fee income and debit card income are earned whenever the banks' debit and credit cards are processed through card 
payment networks such as Visa. ATM fees are primarily generated when a bank cardholder uses an ATM that is not owned by 
one of Heartland's banks or a non-bank cardholder uses Heartland-owned ATM. Merchant services income mainly represents 
fees charged to merchants to process their debit and credit card transactions, in addition to account management fees. 

Trust Fees 
Trust fees are primarily comprised of fees earned from the management and administration of trusts and other customer assets. 
Heartland's performance obligation is generally satisfied over time and the resulting fees are recognized monthly, based upon 
the average daily market value or month-end market value of the assets under management and the applicable fee rate. Payment 
is generally received a few days before or after month end through a direct charge to customers’ accounts. Heartland does not 
earn  performance-based  incentives.  Optional  services  such  as  real  estate  sales  and  tax  return  preparation  services  are  also 
available  to  existing  trust  and  asset  management  customers.  Heartland's  performance  obligation  for  these  transactional-based 
services is generally satisfied, and related revenue recognized, at a point in time (i.e., as incurred). Payment is received shortly 
after services are rendered. 

Brokerage and Insurance Commissions 
Brokerage  commission  primarily  consist  of  commissions  related  to  broker-dealer  contracts.  The  contracts  are  between  the 
customer and the broker-dealer, and Heartland satisfies its performance obligation and earns commission when the transactions 
are  completed.  The  recognition  of  revenue  is  based  on  a  defined  fee  schedule  and  does  not  require  significant  judgment.  
Payment  is  received  shortly  after  services  are  rendered.  Insurance  commissions  are  related  to  commissions  received  directly 
from  the  insurance  carrier.  Heartland  acts  as  an  insurance  agent  between  the  customer  and  the  insurance  carrier.  Heartland's 
performance obligations and associated fee and commission income are defined with each insurance product with the insurance 
company.  When  insurance  payments  are  received  from  customers,  a  portion  of  the  payment  is  recognized  as  commission 
revenue. 

146 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The following presents noninterest income, segregated by revenue streams in-scope and out-of-scope of Topic 606, for the year 
ended December 31, 2020, 2019, and 2018, in thousands: 

For the Years Ended December 31, 
2019 

2020 

2018 

In-scope of Topic 606 
Service charges and fees 

Service charges and fees on deposit accounts 
Overdraft fees 
Customer service fees 
Credit card fee income 
Debit card income 

Total service charges and fees 
Trust fees 
Brokerage and insurance commissions 
Total noninterest income in-scope of Topic 606 

Out-of-scope of Topic 606 
Loan servicing income 
Securities gains, net 
Unrealized gain on equity securities, net 
Net gains on sale of loans held for sale 
Valuation adjustment on servicing rights 
Income on bank owned life insurance 
Other noninterest income 
Total noninterest income out-of-scope of Topic 606 
Total noninterest income 

$ 

14,441 

$ 

12,790 

$ 

$ 

$ 

9,166 

177 

16,026 

7,657 

47,467 

20,862 

2,756 

11,543 

331 

15,594 

11,899 

52,157 

19,399 

3,786 

71,085  $ 

75,342  $ 

2,977  $ 

4,843  $ 

7,793 

640 

28,515 

7,659 

525 

15,555 

(1,778)   

(911)   

3,554 

7,505 

49,206 

3,785 

9,410 

40,866 

$ 

120,291  $ 

116,208  $ 

11,291 

10,796 

330 

11,893 

14,396 

48,706 

18,393 

4,513 

71,612 

7,292 

1,085 

212 

21,450 

(46) 

2,793 

4,762 

37,548 

109,160 

Contract Balances 
Heartland  does  not  typically  enter  into  long-term  revenue  contracts  with  customers,  and  therefore,  does  not  experience 
significant  contract  balances.  As  of  December  31,  2020,  2019  and  2018,  Heartland  did  not  have  any  significant  contract 
balances or capitalized contract acquisition costs. 

147 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
TWENTY-TWO 
PARENT COMPANY ONLY FINANCIAL INFORMATION 

Condensed financial information for Heartland Financial USA, Inc. is as follows: 

BALANCE SHEETS 
(Dollars in thousands) 

December 31, 

2020 

2019 

Assets: 
Cash and interest bearing deposits 
Investment in subsidiaries 
Other assets 
Total assets 
Liabilities and Stockholders’ equity: 
Other borrowings 
Accrued expenses and other liabilities 
Total liabilities 
Stockholders’ equity: 
Preferred stock 
Common stock 
Capital surplus 
Retained earnings 
Accumulated other comprehensive income (loss) 
Total stockholders’ equity 
Total liabilities and stockholders’ equity 

INCOME STATEMENTS 
(Dollars in thousands) 

Operating revenues: 
Dividends from subsidiaries 
Other 
Total operating revenues 
Operating expenses: 
Interest 
Salaries and employee benefits 
Professional fees 
Other operating expenses 
Total operating expenses 
Equity in undistributed earnings 
Income before income tax benefit 
Income tax benefit 
Net income 
Preferred dividends 
Net income available to common stockholders 

$ 

84,728  $ 

61,866 
1,765,995 
49,002 
$  2,387,804  $  1,876,863 

2,234,813 
68,263 

$ 

265,168  $ 
43,405 
308,573 

271,046 
27,680 
298,726 

110,705 
42,094 
1,062,083 
791,630 
72,719 
2,079,231 

— 
36,704 
839,857 
702,502 
(926) 
1,578,137 
$  2,387,804  $  1,876,863 

For the Years Ended December 31, 
2018 
2019 
2020 

$ 

83,000  $ 
1,948 
84,948 

137,000  $ 
893 
137,893 

85,000 
493 
85,493 

13,573 
8,147 
4,310 
4,939 
30,969 
73,430 
127,409 
10,529 
137,938 
(4,451) 
133,487  $ 

15,044 
4,072 
3,029 
15,559 
37,704 
34,307 
134,496 
14,633 
149,129 
— 
149,129  $ 

14,371 
3,639 
2,841 
12,510 
33,361 
52,570 
104,702 
12,296 
116,998 
(39) 
116,959 

$ 

148 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATEMENTS OF CASH FLOWS 
(Dollars in thousands) 

Cash flows from operating activities: 
Net income 
Adjustments to reconcile net income to net cash provided  by operating 
activities: 

Undistributed earnings of subsidiaries 
Gain on extinguishment of debt 
Increase in accrued expenses and other liabilities 
Increase in other assets 
Excess tax (expense) benefit from stock based compensation 
Other, net 

Net cash provided by operating activities 
Cash flows from investing activities: 
Capital contributions to subsidiaries 
Repayment of advances from subsidiaries 
Net assets acquired 

Net cash used by investing activities 
Cash flows from financing activities: 

Proceeds on short-term revolving credit line 
Proceeds from borrowings 
Repayments on short-term revolving credit line 
Repayments of borrowings 
Payment for the redemption of debt 
Cash dividends paid 
Purchase of treasury stock 
Proceeds from issuance of preferred stock 
Proceeds from issuance of common stock 

Net cash provided by (used in) by financing activities 
Net increase in cash and cash equivalents 
Cash and cash equivalents at beginning of year 
Cash and cash equivalents at end of year 
Supplemental disclosure: 

Cumulative effect adjustment from the adoption of ASU 2016-13
on January 1, 2020 
Dividends declared, not paid 
Conversion/redemption of Series D preferred stock to common stock 
Stock consideration granted for acquisitions 

TWENTY-THREE 
LEASES 

For the Years Ended December 31, 
2018 
2019 
2020 

$ 

137,938  $ 

149,129  $ 

116,998 

(73,430) 
— 
8,419 
(19,168) 
(93) 
6,375 
60,041 

(70,000) 

— 
(41,982) 
(111,982) 

(34,307) 
(375) 
3,274 
(12,248) 
270 
4,103 
109,846 

(46,583) 

6,000 
(594) 
(41,177) 

— 
— 
— 
(7,000) 
— 
(31,906) 
— 
110,705 
3,004 
74,803 
22,862 
61,866 
84,728  $ 

— 
— 
— 
(20,023) 
(2,500) 
(24,607) 
— 
— 
661 
(46,469) 
22,200 
39,666 
61,866  $ 

(52,570) 
— 
5,336 
(1,559) 
674 
5,401 
74,280 

(30,696) 

— 
(13,504) 
(44,200) 

25,000 
30,000 
(25,000) 
(25,759) 
— 
(19,357) 
(97) 
— 
489 
(14,724) 
15,356 
24,310 
39,666 

14,891  $ 
2,013 
— 
217,202 

—  $ 
— 
— 
92,258 

— 
— 
938 
238,075 

$ 

$ 

A lease is defined as a contract, or part of a contract, that conveys the right to control the use of identified property, plant or 
equipment for a period of time in exchange for consideration. 

Lessee Accounting 
Substantially  all  of  the  leases  in  which  Heartland  is  the  lessee  are  comprised  of  real  estate  property  for  branches,  ATM 
locations, and office space with terms extending through 2031. All of Heartland's leases are classified as operating leases, and 
therefore,  were  previously  not  recognized  on  the  consolidated  balance  sheet.  With  the  adoption  of  ASU  2016-02 

149 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
"Leases" (Topic 842), operating lease agreements are required to be recognized on the consolidated balance sheet as a right-of 
use ("ROU") asset and a corresponding lease liability. Heartland elected not to include short-term leases (i.e., leases with initial 
terms of twelve months or less), or equipment leases (deemed immaterial) on the consolidated balance sheet. 

The  table  below  presents  Heartland's  ROU  assets  and  lease  liabilities  as  of  December  31,  2020  and  December  31,  2019,  in 
thousands: 

Operating lease right-of-use assets 
Operating lease liabilities 

Classification 
Other assets 
Accrued expenses and other liabilities 

$ 

$ 

As of December 31, 

2020 

2019 

21,557  $ 

25,337  $ 

23,200 

24,617 

The calculated amount of the ROU assets and lease liabilities in the table above are impacted by the length of the lease term and 
the discount rate used to present value the minimum lease payments. Heartland’s lease agreements often include one or more 
options to renew at Heartland’s discretion. If at lease inception, Heartland considers the exercising of a renewal option to be 
reasonably certain, Heartland will include the extended term in the calculation of the ROU asset and lease liability. Regarding 
the discount rate, Topic 842 requires the use of the rate implicit in the lease whenever this rate is readily determinable. As this 
rate is rarely determinable, Heartland utilizes its incremental borrowing rate at lease inception, on a collateralized basis, over a 
similar term. The variable lease cost primarily represents variable payments such as common area maintenance and utilities. 

The table below presents the lease costs and supplemental information as of December 31, 2020 and December 31, 2019, in 
thousands: 

Lease Cost 
Operating lease cost 
Variable lease cost 
Total lease cost 
Supplemental Information 
Noncash reduction of ROU assets 
Noncash reduction lease liabilities 

Income Statement Category 
Occupancy expense 
Occupancy expense 

Occupancy expense 
Occupancy expense 

Supplemental balance sheet information 
Weighted-average remaining operating lease term (in years) 

Weighted-average discount rate for operating leases 

As of December 31, 

2020 

2019 

$ 

$ 

$ 

$ 

6,071 

72 

6,143 

1,037 

389 

$ 

$ 

$ 

$ 

6,031 

145 

6,176 

1,771 

1,789 

As of December 31, 2020 

5.91 

2.85 % 

Included  in  the  noncash  reduction  of  ROU  assets  in  2020  are  expenses  related  to  lease  modifications  and  ROU  acceleration 
related to lease abandonments. 

Heartland recorded an impairment on one lease in 2020, and the impairment of $360,000 was recorded in gain/loss on sales/ 
valuations of assets, net. 

150 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
A maturity analysis of operating lease liabilities and reconciliation of the undiscounted cash flows to the total of operating lease 
liabilities as of December 31, 2020 is as follows, in thousands: 

Year ending December 31, 
2021 
2022 
2023 
2024 
2025 
Thereafter 
Total lease payments 
Less interest 
Present value of lease liabilities 

$ 

$ 

$ 

6,890 

5,690 

4,035 

2,334 

2,195 

6,427 

27,571 

(2,234) 

25,337 

TWENTY-FOUR 
SUMMARY OF QUARTERLY FINANCIAL INFORMATION (UNAUDITED) 

(Dollars in thousands, except per share data) 

As of and for the Quarter Ended 

2020 
Net interest income 
Provision for credit losses 
Net interest income after provision for credit losses 
Noninterest income 
Noninterest expense 
Income taxes 
Net income 
Preferred dividends 
Net income available to common stockholders 

Per share: 

December 31  September 30 
$ 

132,575  $ 
17,072 

122,497  $ 
1,678 

June 30 

March 31 

124,146  $ 
26,796 

112,511 
21,520 

115,503 

120,819 

32,621 

99,269 

9,046 

39,809 

(2,014) 

31,216 

90,396 

13,681 

47,958 

(2,437) 

97,350 

30,637 

90,439 

7,417 

30,131 

— 

90,991 

25,817 

90,859 

5,909 

20,040 

— 

$ 

37,795  $ 

45,521  $ 

30,131  $ 

20,040 

Earnings per share-basic 
Earnings per share-diluted 
Cash dividends declared on common stock 
Book value per common share 
Weighted average common shares outstanding 
Weighted average diluted common shares outstanding 

$ 

0.98  $ 

1.23  $ 

0.82  $ 

0.98 

0.20 

46.77 

1.23 

0.20 

46.11 

0.82 

0.20 

44.42 

0.54 

0.54 

0.20 

42.21 

38,420,063 
38,534,082 

36,941,110 
36,995,572 

36,880,325 
36,915,630 

36,820,972 
36,895,591 

151 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(Dollars in thousands, except per share data) 

2019 
Net interest income 
Provision for credit losses 
Net interest income after provision for credit losses 
Noninterest income 
Noninterest expense 
Income taxes 
Net income 
Preferred dividends 
Net income available to common stockholders 

Per share: 

As of and for the Quarter Ended 

December 31  September 30 
$ 

112,745  $ 
4,903 

111,321  $ 
5,201 

106,708  $ 
4,918 

June 30 

March 31 

107,842 

106,120 

101,790 

28,030 

92,866 

5,155 

37,851 

— 

29,400 

92,967 

7,941 

34,612 

— 

32,061 

75,098 

13,584 

45,169 

— 

102,955 
1,635 

101,320 

26,717 

88,230 

8,310 

31,497 

— 

$ 

37,851  $ 

34,612  $ 

45,169  $ 

31,497 

Earnings per share-basic 
Earnings per share-diluted 
Cash dividends declared on common stock 
Book value per common share 
Weighted average common shares outstanding 
Weighted average diluted common shares outstanding 

$ 

1.03  $ 

0.94  $ 

1.26  $ 

1.03 

0.18 

43.00 

0.94 

0.18 

42.62 

1.26 

0.16 

41.48 

0.91 

0.91 

0.16 

39.65 

36,758,025 

36,692,381 

35,743,986 

34,564,378 

36,840,519 

36,835,191 

35,879,259 

34,699,839 

152 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Report of Independent Registered Public Accounting Firm 

To the Stockholders and Board of Directors 
Heartland Financial USA, Inc.: 

Opinion on the Consolidated Financial Statements 

We have audited the accompanying consolidated balance sheets of Heartland Financial USA, Inc. and 
subsidiaries (the Company) as of December 31, 2020 and 2019, the related consolidated statements of 
income, comprehensive income, changes in equity, and cash flows for each of the years in the three-
year period ended December 31, 2020, and the related notes (collectively, the consolidated financial 
statements). In our opinion, the consolidated financial statements present fairly, in all material respects, 
the financial position of the Company as of December 31, 2020 and 2019, and the results of its 
operations and its cash flows for each of the years in the three-year period ended December 31, 2020, 
in conformity with U.S. generally accepted accounting principles. 

We also have audited, in accordance with the standards of the Public Company Accounting Oversight 
Board (United States) (PCAOB), the Company’s internal control over financial reporting as of December 
31, 2020, based on criteria established in Internal Control – Integrated Framework (2013) issued by the 
Committee of Sponsoring Organizations of the Treadway Commission, and our report dated February 
25, 2021 expressed an unqualified opinion on the effectiveness of the Company’s internal control over 
financial reporting. 

Change in Accounting Principle 

As discussed in Note 1 to the consolidated financial statements, the Company has changed its method 
of accounting for the recognition and measurement of credit losses as of January 1, 2020 due to the 
adoption of ASC Topic 326, Financial Instruments – Credit Losses. 

Basis for Opinion 

These consolidated financial statements are the responsibility of the Company’s management. Our 
responsibility is to express an opinion on these consolidated financial statements based on our audits. 
We are a public accounting firm registered with the PCAOB and are required to be independent with 
respect to the Company in accordance with the U.S. federal securities laws and the applicable rules 
and regulations of the Securities and Exchange Commission and the PCAOB. 

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that 
we plan and perform the audit to obtain reasonable assurance about whether the consolidated financial 
statements are free of material misstatement, whether due to error or fraud. Our audits included 
performing procedures to assess the risks of material misstatement of the consolidated financial 
statements, whether due to error or fraud, and performing procedures that respond to those risks. Such 
procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the 
consolidated financial statements. Our audits also included evaluating the accounting principles used 
and significant estimates made by management, as well as evaluating the overall presentation of the 
consolidated financial statements. We believe that our audits provide a reasonable basis for our 
opinion. 

153 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Critical Audit Matters 

The critical audit matters communicated below are matters arising from the current period audit of the 
consolidated financial statements that were communicated or required to be communicated to the audit 
committee and that: (1) relate to accounts or disclosures that are material to the consolidated financial 
statements and (2) involved our especially challenging, subjective, or complex judgments. The 
communication of critical audit matters does not alter in any way our opinion on the consolidated 
financial statements, taken as a whole, and we are not, by communicating the critical audit matters 
below, providing separate opinions on the critical audit matters or on the accounts or disclosures to 
which they relate. 

Assessment of the allowance for credit losses and unfunded loan commitments collectively 
evaluated 

As discussed in Note 1 to the consolidated financial statements, the Company adopted ASU 
No. 2016-13, Financial Instruments – Credit Losses (ASC Topic 326) as of January 1, 2020.  As 
discussed in Notes 1, 5, and 6 to the consolidated financial statements, the Company’s 
allowance for credit losses related to loans and unfunded loan commitments collectively 
evaluated for credit losses is comprised of an allowance for credit losses on loans and an 
allowance for credit losses on unfunded loan commitments (the collective ACL).  As of January 
1, 2020, the total allowance for credit losses related to loans and unfunded loan commitments 
was $82.5 million and $13.9 million, respectively, of which a portion was related to the collective 
ACL.  As of December 31, 2020, the total allowance for credit losses related to loans and 
unfunded loan commitments was $131.6 million and $15.3 million, respectively, of which $122.2 
million and $15.3 million, respectively, was related to the collective ACL. The Company 
estimates the collective ACL using a current expected credit losses methodology which is 
based on relevant information about past events, current conditions, and reasonable and 
supportable forecasts that affect the collectability of the reported loan amounts, including 
expected defaults. The allowance for credit losses on unfunded commitments leverages the 
same methodology utilized for the allowance for credit losses on loans. The Company 
estimates the collective ACL on a pool basis for loans with similar risk characteristics using 1) a 
transition matrix probability of default (PD) and loss given default (LGD) model, which is based 
on transition of loans  between risk ratings and through default based on the Company’s 
historical loss experience, for certain commercial and agricultural loans, or 2) a lifetime average 
historical loss model for all other commercial and agricultural loans, residential real estate 
loans, and consumer loans. A portion of the collective ACL on outstanding loans is comprised of 
qualitative adjustments, based on a comparison of current conditions to the average conditions 
over the look back period. The qualitative adjustments are determined by the Company using 
an anchoring approach to determine the minimum and maximum amount of qualitative 
allowance, which is determined by comparing the highest and lowest historical rate to the 
average loss rate to calculate the rate for the adjustment. The collective ACL utilizes an overlay 
approach for its economic forecasting component which incorporates a reasonable and 
supportable forecast of various macro-economic indices. The Company utilizes an economic 
forecast scenario which reverts to the historical mean immediately at the end of the reasonable 
and supportable forecast period. For the allowance for credit losses on unfunded loan 
commitments, the Company separately estimates the exposure at default using estimated 
average utilization rates. 

We identified the assessment of the January 1, 2020 collective ACL and the December 31, 
2020 collective ACL as a critical audit matter. A high degree of audit effort, including specialized 
skills and knowledge, and subjective and complex auditor judgment was involved in the 
assessment of the collective ACL estimates. Specifically, the assessment encompassed the 
evaluation of the collective ACL methodology, including the methods and models used to 
estimate (1) the PD and LGD and their significant assumptions, including the risk ratings for 
certain commercial and agricultural loans, the historical loss experience, the look back period, 
and pooling of loans with similar risk characteristics, (2) the lifetime average historical loss rates 
and their significant factors and assumptions, including pooling of loans with similar risk 
characteristics, and the look back period, (3) the economic forecasting component, including 
the economic forecast scenario and the reasonable and supportable forecast period, and (4) 

154 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
the qualitative adjustments.  The assessment  also included an evaluation of  the conceptual 
soundness and performance of  the PD,  LGD,  and lifetime average historical loss models.  In 
addition,  auditor judgment  was required to evaluate the sufficiency of  audit  evidence obtained. 
The following are the primary procedures we performed to address this critical audit  matter.  We 
evaluated the design and tested the operating effectiveness of  certain internal controls related 
to the Company’s measurement  of  the collective ACL  estimates,  including controls over the: 

• 
• 
• 

• 

• 

• 

• 
• 

development  and approval of  the collective ACL  methodology 
development  of  the PD,  LGD,  and lifetime average historical loss models 
performance monitoring and validation of  the PD,  LGD,  and lifetime average historical 
loss models 
identification and determination of  the significant  assumptions used in the PD and LGD 
models 
identification and determination of  the significant  assumptions used in the lifetime 
average historical loss models 
identification and determination of  the exposure at  default  assumption used in the PD,  
LGD,  and lifetime average historical loss models 
development  of  the qualitative adjustments,  including the anchoring approach 
analysis of  the collective ACL  results,  trends and ratios. 

We evaluated the Company’s process to develop the collective ACL  estimates by testing certain 
sources of  data,  factors,  and assumptions that  the Company used,  and considered the 
relevance and reliability of  such data,  factors,  and assumptions.  In addition,  we involved credit  
risk professionals with specialized skills and knowledge,  who assisted in evaluating: 

• 

• 

• 

the Company’s collective ACL  methodology for compliance with U.S.  generally 
accepted accounting principles 
judgments made by the Company relative to the development  and performance 
monitoring of  the PD,  LGD,  and lifetime average historical loss models,  including the 
exposure at  default  assumption,  by comparing them to relevant  Company-specific 
metrics and trends and applicable industry and regulatory practices 
the exposure at  default  assumption by comparing to relevant  Company-specific metrics 
and trends and applicable industry and regulatory practices 
the conceptual soundness of  the PD,  LGD,  and lifetime average historical loss models 
by inspecting the model documentation to determine whether the models are suitable 
for their intended use 
the methodology used to develop the economic forecasting component,  including 
selection of  the economic forecast  scenario,  by comparing it  to the Company’s 
business environment  and relevant  industry practices 
the length of  the historical look back period and reasonable and supportable forecast  
period by comparing to Company specific portfolio risk characteristics and trends 
•  whether the loan portfolio is segmented by similar risk characteristics by comparing to 

• 

• 

• 

• 

• 

the Company’s business environment  and relevant  industry practices 
the methodology used to develop the qualitative adjustments and the effect  of  those 
adjustments on the collective ACL  estimates compared with relevant  credit  risk factors 
and consistency with credit  trends and identified limitations of  the underlying 
quantitative models 
individual risk ratings for a selection of  commercial and agricultural loan relationships 
by evaluating the financial performance of  the borrower,  sources of  repayment,  and any 
relevant  guarantees or underlying collateral. 

We also assessed the sufficiency of  the audit  evidence obtained related to the collective ACL  
estimates by evaluating the: 

• 
• 
• 

cumulative results of  the audit  procedures 
qualitative aspects of  the Company’s accounting practices 
potential bias in the accounting estimates. 

155Valuation of goodwill for certain reporting units 

As discussed in Notes 1 and 8 to the consolidated financial statements, the goodwill balance as 
of December 31, 2020 was $576.0 million, which represents goodwill recorded at various 
subsidiary banks (the reporting units). The Company performs goodwill impairment testing 
using either a qualitative or quantitative assessment at least annually or whenever 
circumstances indicate a potential impairment may exist that would more likely than not reduce 
the fair value of a reporting unit below its carrying amount. Due to the COVID-19 pandemic and 
economic conditions, an interim quantitative assessment of goodwill was performed during the 
second quarter of 2020, and no goodwill impairment was identified. The quantitative impairment 
testing involves estimating the fair value of the reporting units using a combination of 
discounted cash flow and market-based approaches. Depending on the specific approach, 
significant assumptions include the discount rates used for cash flows, long-term growth rates, 
forecasted cash flow projections, and control premiums and multiples. 

We identified the valuation of goodwill for certain reporting units for which a quantitative 
impairment assessment was performed as a critical audit matter. The estimated fair value of 
certain reporting units involved significant measurement uncertainty and required a high degree 
of subjective auditor judgment.  The discount rates used for cash flows, the long-term growth 
rates and the forecasted cash flow projections used in the discounted cash flow method, and 
the control premiums and multiples used in the market-based approach used to estimate the 
fair value of certain reporting units were challenging to test as they represented subjective 
determinations of market and economic conditions that were sensitive to variations and minor 
changes to those assumptions could have had a significant effect on the Company’s 
assessment of the value of the goodwill for certain reporting units. Additionally, the audit effort 
associated with the valuation of goodwill required specialized skills and knowledge. 

The following are the primary procedures we performed to address this critical audit matter. We 
evaluated the design and tested the operating effectiveness of certain internal controls related 
to the Company’s determination of the estimated fair value of certain reporting units, including 
controls over the development of the discount rates used for cash flows, the long-term growth 
rates and the forecasted cash flow projections used in the discounted cash flow method, and 
the control premiums and multiples used in the market-based approach and application of the 
overall fair value methodology. We evaluated the forecasted cash flow projections used in the 
discounted cash flow method by comparing the assumptions used by management to the 
Company’s historical information and historical trends. Additionally, we involved valuation 
professionals with specialized skills and knowledge, who assisted in: 

• 

• 

• 

• 

evaluating the discount rates used in the discounted cash flow method, by comparing 
the rates against discount rate ranges that were independently developed using 
publicly available market data for comparable companies 
evaluating the long-term growth rates used in the discounted cash flow method, by 
comparing the rates to economic and industry growth trends 
evaluating the multiples used in the market-based approach, by comparing them to 
market data for trading multiples for comparable companies 
evaluating the control premiums used in the market-based approach by comparing 
them to market data of premiums paid for comparable companies. 

Initial measurement of the fair value of acquired loans in a business combination 

As discussed in Notes 1, 2 and 8 to the consolidated financial statements, on December 4, 
2020, the Company completed the acquisition of AimBank. The Company records all assets 
and liabilities, including intangibles, purchased in business combinations at fair value.  As of 
the closing date, the Company acquired, at fair value, total assets of AimBank of $1.97 billion, 
which included gross loans of $1.09 billion, and deposits of $1.67 billion.  The fair value of 
acquired loans for AimBank was based on a discounted cash flow methodology that projected 
principal and interest payments using significant assumptions related to the discount rate and 
loss rates. 

156 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
We identified the evaluation of the initial measurement of the fair value of acquired loans in the 
acquisition of AimBank as a critical audit matter.  This fair value measurement involved a high 
degree of measurement uncertainty and subjectivity, which required specialized skills and 
knowledge to evaluate the measurement.  Specifically, there was a high degree of subjectivity 
in applying and evaluating the fair value measurement methodology including the acquired loan 
valuation significant assumptions. 

The following are the primary procedures we performed to address this critical audit matter. We 
evaluated the design and tested the operating effectiveness of certain internal controls related 
to the Company’s determination of the fair value of acquired loans in the acquisition of 
AimBank, including controls over the application of the overall fair value measurement 
methodology and the identification and determination of the significant  assumptions used in the 
acquired loan fair value estimate. We involved valuation professionals with specialized skills 
and knowledge, who assisted in evaluating the fair value measurement methodology, including 
the significant  assumptions, for compliance with U.S. generally accepted accounting principles 
and evaluating the significant assumptions used in the fair value measurement through (1) 
comparison to internal historical data and publicly available data and (2) review of the 
underlying support and methodology for the development of the significant assumptions. 

We have served as the Company’s auditor since 1994. 

/s/ KPMG LLP 

Des Moines, Iowa 
February 25, 2021 

157 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL 
DISCLOSURE 

None. 

ITEM 9A.  CONTROLS AND PROCEDURES 

Under  the  direction  of  our  Chief  Executive  Officer  and  Chief  Financial  Officer,  we  have  evaluated  the  effectiveness  of  the 
design and operation of our disclosure controls and procedures (as defined in Rule 13a-15(e) and 15d-15(e) promulgated under 
the Securities and Exchange Act of 1934, as amended) as of December 31, 2020. Based on that evaluation, our management, 
including the Chief Executive Officer and Chief Financial Officer, concluded that our disclosure controls and procedures were 
effective in ensuring that information required to be disclosed by us in the reports that we file or submit under the Securities 
Exchange  Act  of  1934,  as  amended,  is  recorded,  processed,  summarized  and  reported  within  the  time  periods  specified  in 
applicable rules and forms and that such information is accumulated and communicated to management, including our Chief 
Executive Officer and Chief Financial Officer, in a manner that allows timely decisions regarding required disclosure. 

MANAGEMENT’S ANNUAL REPORT ON INTERNAL CONTROL OVER FINANCIAL REPORTING 

Our management is responsible for establishing and maintaining effective internal control over financial reporting. Our internal 
control system was designed to provide reasonable assurance to our management, board of directors and stockholders regarding 
the  reliability  of  financial  reporting  and  the  preparation  and  fair  presentation  of  financial  statements  for  external  purposes  in 
accordance with U.S. generally accepted accounting principles. All internal control systems, no matter how well designed, have 
inherent  limitations.  Therefore,  even  those  systems  determined  to  be  effective  can  provide  only  reasonable  assurance  with 
respect to financial statement preparation and presentation. Our management, under the supervision and with the participation 
of our Chief Executive Officer and Chief Financial Officer, has evaluated the effectiveness of our internal control over financial 
reporting  based  upon  the  framework  set  forth  by  the  Committee  of  Sponsoring  Organizations  of  the  Treadway  Commission 
(COSO)  in  Internal  Control  - Integrated  Framework  (2013).  Based  on  our  assessment,  our  internal  control  over  financial 
reporting was effective as of December 31, 2020. 

Heartland acquired AimBank on December 4, 2020. AimBank, which had assets of $1.89 billion as of December 31, 2020, and 
revenues of $4.7 million from the acquisition date through December 31, 2020, was excluded from the scope of this report as 
allowed by the Securities and Exchange Commission. AimBank's assets comprised 11% of Heartland's assets at December 31, 
2020, and AimBank's 2020 revenues were less than 1% of Heartland's revenues for 2020. 

KPMG LLP, the independent registered public accounting firm that audited Heartland’s consolidated financial statements as of 
and for the year ended December 31, 2020, included herein, has issued a report on Heartland’s internal control over financial 
reporting. This report follows management’s report. 

CHANGES IN INTERNAL CONTROL OVER FINANCIAL REPORTING 

There  were  no  significant  changes  to  Heartland's  disclosure  controls  or  internal  controls  over  financial  reporting  during  the 
quarter ended December 31, 2020, that have materially affected or are reasonably likely to materially affect Heartland's internal 
control over financial reporting. 

158 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Report of Independent Registered Public Accounting Firm 

To the Stockholders and Board of Directors 
Heartland Financial USA, Inc.: 

Opinion on Internal Control Over Financial Reporting 

We have audited Heartland Financial USA, Inc. and subsidiaries’ (the Company) internal control over 
financial reporting as of December 31, 2020, based on criteria established in Internal Control – 
Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway 
Commission. In our opinion, the Company maintained, in all material respects, effective internal control 
over financial reporting as of December 31, 2020, based on criteria established in Internal Control – 
Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway 
Commission. 

We also have audited, in accordance with the standards of the Public Company Accounting Oversight 
Board (United States) (PCAOB), the consolidated balance sheets of the Company as of December 31, 
2020 and 2019, the related consolidated statements of income, comprehensive income, changes in 
equity, and cash flows for each of the years in the three-year period ended December 31, 2020, and the 
related notes (collectively, the consolidated financial statements), and our report dated February 25, 
2021 expressed an unqualified opinion on those consolidated financial statements. 

The Company acquired AimBank on December 4, 2020, and management excluded from its 
assessment of the effectiveness of the Company’s internal control over financial reporting as of 
December 31, 2020, AimBank’s internal control over financial reporting associated with total assets of 
$1.89 billion and total revenues of $4.7 million included in the consolidated financial statements of the 
Company as of and for the year ended December 31, 2020. Our audit of internal control over financial 
reporting of the Company also excluded an evaluation of the internal control over financial reporting of 
AimBank. 

Basis for Opinion 

The Company’s management is responsible for maintaining effective internal control over financial 
reporting and for its assessment of the effectiveness of internal control over financial reporting, included 
in the accompanying Management’s Annual Report on Internal Control Over Financial Reporting. Our 
responsibility is to express an opinion on the Company’s internal control over financial reporting based 
on our audit. We are a public accounting firm registered with the PCAOB and are required to be 
independent with respect to the Company in accordance with the U.S. federal securities laws and the 
applicable rules and regulations of the Securities and Exchange Commission and the PCAOB. 

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that 
we plan and perform the audit to obtain reasonable assurance about whether effective internal control 
over financial reporting was maintained in all material respects. Our audit of internal control over 
financial reporting included obtaining an understanding of internal control over financial reporting, 
assessing the risk that a material weakness exists, and testing and evaluating the design and operating 
effectiveness of internal control based on the assessed risk. Our audit also included performing such 
other procedures as we considered necessary in the circumstances. We believe that our audit provides 
a reasonable basis for our opinion. 

159 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Definition and Limitations of Internal Control Over Financial Reporting 

A company’s internal control over financial reporting is a process designed to provide reasonable 
assurance regarding the reliability of financial reporting and the preparation of financial statements for 
external purposes in accordance with generally accepted accounting principles. A company’s internal 
control over financial reporting includes those policies and procedures that (1) pertain to the 
maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and 
dispositions of the assets of the company; (2) provide reasonable assurance that transactions are 
recorded as necessary to permit preparation of financial statements in accordance with generally 
accepted accounting principles, and that receipts and expenditures of the company are being made 
only in accordance with authorizations of management and directors of the company; and (3) provide 
reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or 
disposition of the company’s assets that could have a material effect on the financial statements. 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect 
misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the 
risk that controls may become inadequate because of changes in conditions, or that the degree of 
compliance with the policies or procedures may deteriorate. 

Des Moines, Iowa 
February 25, 2021 

/s/ KPMG LLP 

160 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 9B.  OTHER INFORMATION 

None 

PART III 
ITEM 10.  DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE 

The  information in the  Proxy Statement  for Heartland’s 2021 Annual  Meeting of Stockholders to be  held on May 19, 2021, (the  
"2020 Proxy Statement") under the  captions "Proposal  1-Election of Directors", "Delinquent  Section 16(a) Reports," "Corporate  
Governance  and the  Board of Directors - Stockholder Communications with the  Board, Nomination and Proposal  Procedures," 
"Corporate  Governance  and the  Board of Directors - Committees of the  Board," and "Corporate  Governance  and the  Board of 
Directors - Code  of Business Conduct  and Ethics" is incorporated by reference. The  information regarding executive  officers is 
included in Part I of this report. 

ITEM 11.  EXECUTIVE COMPENSATION 

The  information in our 2021 Proxy Statement, under the  captions "Corporate  Governance  and the  Board of Directors - Director 
Compensation" and "Executive Officer Compensation" is incorporated by reference. 

ITEM   12.    SECURITY  OWNERSHIP   OF   CERTAIN  BENEFICIAL   OWNERS  AND  MANAGEMENT   AND 
RELATED STOCKHOLDER MATTERS 

The   information  in  our  2021  Proxy  Statement,  under  the   caption  "Security  Ownership  of  Certain  Beneficial   Owners  and 
Management" and "Equity Compensation Plan Information" is incorporated by reference. 

ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS, AND DIRECTOR INDEPENDENCE 

The  information in the  2021 Proxy Statement  under the  captions "Related Person Transactions" and "Corporate  Governance  and 
the Board of Directors - Our Board of Directors - Director Independence" is incorporated by reference. 

ITEM 14.  PRINCIPAL ACCOUNTANT FEES AND SERVICES 

The  information in the  2021 Proxy Statement  under the  caption "Relationship with Independent  Registered Public  Accounting 
Firm" is incorporated by reference. 

PART IV 

ITEM 15.  EXHIBITS AND FINANCIAL STATEMENT SCHEDULES 

(a)  The documents filed as a part of this Annual Report on Form 10-K are listed below: 

1.  Financial Statements 

The consolidated financial statements of Heartland Financial USA, Inc. are included in Item 8 of this Annual  
Report on Form 10-K. 
2.  Financial Statement Schedules 

None. 
3.  Exhibits 

The exhibits required by Item 601 of Regulation S-K are included along with this Annual Report on Form 10-K 
and are listed on the "Index of Exhibits" immediately following Item 16 below. 

ITEM 16. FORM 10-K SUMMARY 

None. 

1612.1 

2.2 

2.3 

3.1   

3.2   

3.3   

3.4   

3.5 

3.6 

3.7 

3.8 

3.9 

3.10 

3.11 

INDEX OF EXHIBITS 

Agreement  and Plan of Merger between Heartland Financial  USA, Inc. and Blue  Valley Ban Corp., dated January 
16, 2019 (incorporated by reference  to Exhibit  10.27 to the  Registrant's Annual  Report  on Form  10-K Filed on 
February 27, 2019). 

Purchase   and  Assumption  Agreement   between  Illinois  Bank  &   Trust,  Rockford  Bank  and  Trust   Company  and 
QCR  Holdings, Inc. dated August  13, 2019 (incorporated by reference  to Exhibit  2.1 to the  Registrant's Quarterly 
Report on Form 10-Q filed on November 6, 2019). 

Amended and Restated Agreement  and Plan of Merger dated as of October 19, 2020 among Heartland Financial  
USA,  Inc.,  First   Bank  &   Trust,  AIM  Bancshares,  Inc.,  AimBank  and  Michael   F.  Epps,  as  the   Shareholder 
Representative   (incorporated  by  reference   to  Appendix  B   to  the   Proxy  Statement/Prospectus  contained  in 
Amendment  No. 1 to Heartland’s Registration Statement  on Form  S-4 (Registration No. 333‑238459)) filed on 
October 19, 2020. 

Restated Certificate  of Incorporation of Heartland Financial  USA, Inc. and Certificate  of Designation of Series A 
Junior Participating Preferred Stock as filed with the  Delaware  Secretary of State  on June  10, 2002 (incorporated 
by reference to Exhibit 3.1 to the Registrant’s Quarterly Report on Form 10-Q filed on November 8, 2008). 

Bylaws  of  Heartland  Financial   USA,  Inc.  (incorporated  by  reference   to  Exhibit   3.2  to  the   Registrant’s  Annual  
Report on Form 10-K filed on March 15, 2004). 

Amendment  to Certificate  of Incorporation of Heartland Financial  USA, Inc. as filed with the  Delaware  Secretary 
of State  on July 30, 2009 (incorporated by reference  to Exhibit  3.1 to the  Registrant’s Quarterly Report  on Form  
10-Q filed on August 10, 2009). 

Certificate   of  Designation  of  Senior  Non-Cumulative   Perpetual   Preferred  Stock,  Series  C,  as  filed  with  the  
Delaware  Secretary of State  on September 12, 2011 (incorporated by reference  to Exhibit  3.1 to the  Registrant’s 
Current Report on Form 8-K filed on September 15, 2011). 

Amendment  to Certificate  of Incorporation of Heartland Financial  USA, Inc. filed with the  Delaware  Secretary of 
State  on May 28, 2015 (incorporated by reference  to Exhibit  3.1 to the  Registrant’s Quarterly Report  on Form  10-
Q filed on August 6, 2015). 

Certificate   of  Designation  of  7%  Senior  Non-Cumulative   Perpetual   Convertible   Preferred  Stock,  Series  D,  as 
filed with the  Delaware  Secretary of State  on February 5, 2016 (incorporated by reference  to Exhibit  3.1 to the  
Registrant’s Current Report on Form 8-K filed on February 11, 2016). 

Amendment  to Certificate  of Incorporation of Heartland Financial  USA, Inc. as filed with the  Delaware  Secretary 
of  State   on  May  18,  2017  (incorporated  by  reference   to  Exhibit   3.4  to  the   Registrant's  Amendment   No.  2  to  it  
Form S-4 Registration Statement filed on May 18, 2017). 

Amendment  to Certificate  of Incorporation of Heartland Financial  USA, Inc. as filed with the  Delaware  Secretary 
of  State   on  August   28,  2018  (incorporated  by  reference   to  Exhibit   3.1  to  the   Registrant's  Quarterly  Report   on 
Form 10-Q filed on November 6, 2018). 

Amendment  to Certificate  of Incorporation of Heartland Financial  USA, Inc. as filed with the  Delaware  Secretary 
of State  on May 23, 2019 (incorporated by reference  to Exhibit  3.1 to the  Registrant’s Quarterly Report  on Form  
10-Q filed on August 7, 2019). 

Amendment  to Certificate  of Incorporation of Heartland Financial  USA, Inc. as filed with the  Delaware  Secretary 
of State  Amendment  to Certificate  of Incorporation of Heartland Financial  USA, Inc. as filed with the  Delaware  
Secretary of State  on June  6, 2019 (incorporated by reference  to Exhibit  3.2 to the  Registrant’s Quarterly Report  
on Form 10-Q filed on August 7, 2019). 

Certificate  of Designation of 7.00% Fixed-Rate  Reset  Non-Cumulative  Perpetual  Preferred Stock, Series E, filed 
with  the   Secretary  of  State   of  the   State   of  Delaware   and  effective   June   25,  2020  (incorporated  by  reference   to 
Exhibit 3.1 to the Registrant's Current Report on Form 8-K filed on June 26, 2020). 

162 
 
 
 
 
 
 
 
 
 
 
4.1   

4.2   

4.3   

4.4   

4.5   

4.6   

4.7 

4.8 

4.9 

4.10 

4.11 

4.12 

4.13 

4.14 

Form  of Specimen Stock Certificate  for Heartland Financial  USA, Inc. common stock (incorporated by reference  
to Exhibit 4.1 to Registrant’s Registration Statement on Form S-4 (File No. 33-76228) filed on May 4, 1994). 

Indenture  by and between Heartland Financial  USA, Inc. and Wells Fargo Bank, National  Association, dated as 
of January 31, 2006 (incorporated by reference  to Exhibit  10.19 to the  Registrant’s Annual  Report  on Form  10-K 
filed on March 10, 2006). 

Indenture  by and between Heartland Financial  USA, Inc. and U.S. Bank National  Association dated as of March 
17, 2004 (incorporated by reference  to Exhibit  10.12 to the  Registrant’s Annual  Report  on Form  10-K filed on 
March 16, 2007). 

Indenture   between  Heartland  Financial   USA,  Inc.  and  Wilmington  Trust   Company  dated  as  of  June   21,  2007 
(incorporated by reference  to Exhibit  10.2 to the  Registrant’s Quarterly Report  on Form  10-Q filed on August  9, 
2007). 

Indenture   between  Heartland  Financial   USA,  Inc.  and  Wilmington  Trust   Company  dated  as  of  June   26,  2007 
(incorporated by reference  to Exhibit  10.3 to the  Registrant’s Quarterly Report  on Form  10-Q filed on August  9, 
2007). 

Rights Agreement, dated as of January 17, 2012, between Heartland Financial  USA, Inc. and Dubuque  Bank and 
Trust  Company, as Rights Agent  (incorporated by reference  to Exhibit  4.1 to Registrant’s Form  8-A filed on May 
17, 2012). 

Indenture   by  and  between  Morrill   Bancshares,  Inc.  and  State   Street   Bank  and  Trust   Company  of  Connecticut, 
National   Association  dated  as  of  December  19,  2002  (incorporated  by  reference   to  Exhibit   10.34  to  the  
Registrant's Annual Report on Form 10-K filed on March 14, 2014). 

Indenture  by and between Morrill  Bancshares, Inc. and U.S. Bank National  Association dated as of December 17, 
2003 (incorporated by reference  to Exhibit  10.35 to the  Registrant's Annual  Report  on Form  10-K filed on March 
14, 2014). 

Indenture  between Heartland Financial  USA, Inc. and U.S. Bank National  Association dated as of December 17, 
2014,  as  supplemented  (including  form   of  note)  (incorporated  by  reference   to  Exhibit   4.1  and  4.2  to  the  
Registrant's Current Report on Form 8-K filed on December 18, 2014). 

Form   of  Stock  Certificate   for  7%  Senior  Non-Cumulative   Perpetual   Convertible   Preferred  Stock,  Series  D 
(incorporated  by  reference   to  Exhibit   4.4  to  the   Registrant's  Annual   Report   on  Form   10-K  filed  on  March  11, 
2016). 

Form  of certificate  representing the  7.00% Fixed-Rate  Reset  Non-Cumulative  Perpetual  Preferred Stock, Series E  
(incorporated by reference to Exhibit 4.1 to the Registrant's Current Report on Form 8-K filed on June 26, 2020). 

Deposit   Agreement,  dated  June   26,  2020,  by  and  among  Heartland  Financial   USA,  Inc.,  Broadridge   Corporate  
Issuer Solutions, Inc. and the  holders from  time  to time  of Depositary Receipts described therein (incorporated by 
reference to Exhibit 4.2 to the Registrant's Current Report on Form 8-K filed on June 26, 2020). 

Form of Depositary Receipt representing Depositary Shares (included as Exhibit A to Exhibit 4.12). 

Amended and Restated Shareholder Voting Agreement, dated October 19, 2020, by and among AIM Bancshares, 
Inc.,  AimBank,  Heartland  Financial   USA,  Inc.,  First   Bank  &   Trust,  and  certain  holders  of  Common  Stock 
(incorporated  by  reference   to  Exhibit   10.3  to  the   Registrant’s  Registration  Statement   on  Form   S-4/A  filed  on 
October 19, 2020). 

4.15  (1)  Description of Securities 

10.1  (2) 

 Form  of Split-Dollar Life  Insurance  Plan effective  November 13, 2001, between the  subsidiaries of Heartland 
Financial  USA, Inc. and their selected officers, including four subsequent  amendments effective  January 1, 2002, 
May 1, 2002, September 16, 2003 and December 31, 2007. These  plans are  in place  at  Dubuque  Bank and Trust  
Company,  Illinois  Bank  &   Trust,  Wisconsin  Bank  &   Trust   and  New  Mexico  Bank  &   Trust   (incorporated  by 
reference to Exhibit 10.1 to the Registrant’s Quarterly Report on Form 10-Q filed on May 12, 2008). 

163 
 
 
 
 
 
10.2  (2) 

10.3  (2) 

10.4  (2) 

10.5 

10.6  (2) 

Form   of  Executive   Supplemental   Life   Insurance   Plan  effective   January  1,  2005,  between  the   subsidiaries  of 
Heartland Financial  USA, Inc. and their selected officers, including a  subsequent  amendment  effective  December 
31, 2007. These  plans are  in place  at  Dubuque  Bank and Trust  Company, Illinois Bank &  Trust, Wisconsin Bank 
&  Trust  and New Mexico Bank &  Trust  (incorporated by reference  to Exhibit  10.2 to the  Registrant’s Quarterly 
Report on Form 10-Q filed on May 12, 2008). 

Form  of Executive  Life  Insurance  Bonus Plan effective  December 31, 2007, between Heartland Financial  USA, 
Inc.  and  selected  officers  of  Heartland  Financial   USA,  Inc.  and  its  subsidiaries,  including  a   subsequent  
amendment  effective  December 31, 2007 (incorporated by reference  to Exhibit  10.8 to the  Registrant’s Annual  
Report on Form 10-K filed on March 16, 2009). 

Form   of  Split-Dollar  Agreement   effective   November  1,  2008,  between  the   subsidiaries  of  Heartland  Financial  
USA,  Inc.  and  their  selected  officers.  These   plans  are   in  place   at   Dubuque   Bank  and  Trust   Company,  Illinois 
Bank &  Trust, Wisconsin Bank &  Trust, New Mexico Bank &  Trust, Arizona  Bank &  Trust, Citywide  Banks, 
Minnesota  Bank &  Trust  and Citizens Finance  Co. (incorporated by reference  to Exhibit  10.9 to the  Registrant’s 
Annual Report on Form 10-K filed on March 16, 2009). 

ISDA  Confirmation  Letter  between  Heartland  Financial   USA,  Inc.  and  Bankers  Trust   Company  dated  April   5, 
2011 (incorporated by reference  to Exhibit  10.2 to the  Registrant's Quarterly Report  on Form  10-Q filed on May
10, 2011). 

Form   of  Amendment   to  Change   in  Control   Agreements  (incorporated  by  reference   to  Exhibit   10.8  to  the  
Registrant’s Annual Report on Form 10-K filed on February 26, 2020). 

10.7  (2)  Heartland Financial  USA, Inc. 2016 Employee  Stock Purchase  Plan (incorporated by reference  to Exhibit  10.2 to 

the Registrant's Current Report on Form 8-K filed on May 20, 2016). 

10.8  (2)  Business  Loan  Agreement   dated  June   14,  2019,  between  Heartland  Financial   USA,  Inc.  and  Bankers  Trust  
Company (incorporated by reference  to Exhibit  10.1 to the  Registrant's Quarterly Report  on Form  10-Q filed on 
August 7, 2019). 

10.9 

10.10 

First  Amendment  First  Amendment  dated June  16, 2020 to Business Loan Agreement  dated June  14, 2019 June  
16, 2020 to Business Loan Agreement  dated June  14, 2019, between Heartland Financial  USA, Inc. and Bankers 
Trust   Company  (incorporated  by  reference   to  Exhibit   10.1  to  the   Registrant’s  Quarterly  Report   on  Form   10-Q 
filed on August 6, 2020). 

Promissory  Note   dated  June   14,  2019  (issued  under  the   non-revolving  line   of  credit),  and  Change   in  Terms 
Agreement   dated  July  15,  2019  between  Heartland  Financial   USA,  Inc.  and  Bankers  Trust   Company 
(incorporated by reference  to Exhibit  10.3 to the  Registrant's Quarterly Report  on Form  10-Q filed on August  7, 
2019). 

10.11  (2) 

Form  of Performance-Based Restricted Stock Unit  Award Agreement  Three-Year Performance  Period under the  
Heartland Financial  USA, Inc. 2012 Long-Term  Incentive  Plan (incorporated by reference  to Exhibit  10.3 to the  
Registrant's Quarterly Report on Form 10-Q filed on May 8, 2018). 

10.12 

10.13 

Promissory Note  dated May 10, 2016 (updated to be  issued under the  Business Line  Loan Agreement  related to 
the  credit  facility dated June  14, 2019), and Change  in Terms Agreement  dated June  14, 2019 between Heartland 
Financial  USA, Inc. and Bankers Trust  Company (incorporated by reference  to Exhibit  10.4 to the  Registrant's 
Quarterly Report on Form 10-Q filed on August 7, 2019 

Promissory Note  dated July 24, 2018 (updated to be  issued under the  Business Line  Loan Agreement  related to 
the  credit  facility dated June  14, 2019), and Change  in Terms Agreement  dated June  14, 2019 between Heartland 
Financial  USA, Inc. and Bankers Trust  Company (incorporated by reference  to Exhibit  10.5 to the  Registrant's 
Quarterly Report on Form 10-Q filed on August 7, 2019). 

10.14  (2)  Heartland Financial  USA, Inc. Deferred Compensation Plan effective  April  30, 2019 (incorporated by reference  

to Exhibit 10.1 to the Registrant's Current Report on Form 8-K filed on May 6, 2019 

10.15 

Promissory  Note   dated  June   14,  2020  (issued  under  the   credit   facility)issued  to  Bankers  Trust   Company  by
Heartland Financial  USA, Inc. (incorporated by reference  to Exhibit  10.2 to the  Registrant’s Quarterly Report  on 
Form 10-Q filed on August 6, 2020). 

164 
   
 
 
 
 
 
 
 
 
 
10.16 

10.17  (2) 

10.18  (2) 

10.19  (2) 

10.20  (2) 

Promissory  Note   dated  June   14,  2020  (issued  under  the   non-revolving  line   of  credit)  issued  to  Bankers  Trust  
Company  by  Heartland  Financial   USA,  Inc.(incorporated  by  reference   to  Exhibit   10.3  to  the   Registrant’s 
Quarterly Report on Form 10-Q filed on August 6, 2020). 

Form   of  Time-Based  Restricted  Stock  Unit   Award  Agreement   under  the   Heartland  Financial   USA,  Inc.  2012 
Long-Term   Incentive   Plan  for  time-based  awards  vesting  in  the   first,  second  and  third  years  following  the  
original  grant  award (incorporated by reference  to Exhibit  10.2 to the  Registrant's Quarterly Report  on Form  10-
Q filed on May 8, 2018). 

Form  of Performance-Based Restricted Stock Unit  Award Agreement  Three-Year Performance  Period under the  
Heartland Financial  USA, Inc. 2012 Long-Term  Incentive  Plan (incorporated by reference  to Exhibit  10.3 to the  
Registrant's Quarterly Report on Form 10-Q filed on May 8, 2018). 

Form  of Director Restricted Stock Unit  Award Agreement  under the  Heartland Financial  USA, Inc. 2012 Long-
Term Incentive Plan. 

Heartland  Financial   USA,  Inc.  2020  Long-Term   Incentive   Plan  (incorporated  by  reference   to  Annex  A  to  the  
Registrant's Definitive Proxy Statement filed on April 6, 2020) 

10.21  (1)(2)  Form of Time-Based Restricted Stock Unit Award Agreement under the Heartland Financial USA, Inc. 2020 
Long-Term Incentive Plan for time-based awards vesting fully on the third year following the original grant 
award 

10.22  (1)(2)  Form  of Director Restricted Stock Unit  Award Agreement  under the  Heartland Financial  USA, Inc. 2020 Long-

Term Incentive Plan 

21.1  (1) 

Subsidiaries of the Registrant. 

23.1  (1)  Consent of KPMG LLP. 

31.1  (1)  Certification of Chief Executive Officer pursuant to Rule 13a-14. 

31.2  (1)  Certification of Chief Financial Officer pursuant to Rule 13a-14. 

32.1  (1)  Certification of Chief Executive  Officer pursuant  to 18 U.S.C. Section 1350, as adopted pursuant  to Section 906 

of the Sarbanes-Oxley Act of 2002. 

32.2  (1)  Certification of Chief Financial  Officer pursuant  to 18 U.S.C. Section 1350, as adopted pursuant  to Section 906 

of the Sarbanes-Oxley Act of 2002. 

101  (1) 

Financial   statement   formatted  in  Inline   Extensible   Business  Reporting  Language:   (i)  the   Consolidated  Balance  
Sheets,  (ii)  the   Consolidated  Statements  of  Income,  (iii)  the   Consolidated  Statements  of  Cash  Flows,  (iv)  the  
Consolidated  Statements  of  Changes  in  Equity  and  Comprehensive   Income,  and  (v)  the   Notes  to  Consolidated 
Financial Statements. 

104  (1)  Cover page formatted in Inline Extensible Business Reporting Language  

(1) Filed herewith. 
(2) Management contracts or compensatory plans or arrangements. 

Pursuant to Item 601(b)(4)(iii)(A) of Regulation S-K, copies of certain instruments defining the rights of holders of long-term 
debt are not filed.  Heartland agrees to furnish copies of such instruments to the SEC upon request. 

165 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Pursuant to the requirements of Section 13 of the Securities Exchange Act of 1934, the Registrant has duly caused this report to 

be signed on its behalf by the undersigned, thereunto duly authorized on February 25, 2021. 

SIGNATURES 

Heartland Financial USA, Inc. 

By:  /s/ Bruce K. Lee 

President and Chief Executive Officer 

Date: 

February 25, 2021 

Pursuant  to  the  requirements  of  the  Securities  Exchange  Act  of  1934,  this  report  has  been  signed  below  by  the  following 

persons on behalf of the Registrant and in the capacities indicated on February 25, 2021. 

By:  /s/ Bruce K. Lee 

Bruce K. Lee 
President and Chief Executive Officer 
(Principal Executive Officer and Duly Authorized Officer) 

/s/ Lynn B. Fuller 
Lynn B. Fuller 
Executive Operating Chairman and Director 
(Principal Executive Officer) 

/s/ Bryan R. McKeag 
Bryan R. McKeag 
Executive Vice President and  Chief Financial Officer 
(Principal Financial Officer) 

/s/ Janet M. Quick 
Janet M. Quick 
Executive Vice President and Deputy Chief Financial Officer 
(Principal Accounting Officer) 

/s/ Robert B. Engel 
Robert B. Engel 
Director 

/s/ Thomas L. Flynn 
Thomas L. Flynn 
Director 

/s/ Christopher S. Hylen 
Christopher S. Hylen 
Director 

/s/ Susan G. Murphy 
Susan G. Murphy 
Director 

/s/ John K. Schmidt 
John K. Schmidt 
Director 

/s/ Duane E. White 
Duane E. White 
Director 

/s/ Mark C. Falb 
Mark C. Falb 
Director 

/s/ Jennifer K. Hopkins 
Jennifer K. Hopkins 
Director 

/s/ R. Mike McCoy 
R. Mike McCoy 
Director 

/s/ Barry H. Orr 
Barry H. Orr 
Director 

/s/ Martin J. Schmitz 
Martin J. Schmitz 
Director 

166