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Heineken N.V.
Annual Report 2014

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FY2014 Annual Report · Heineken N.V.
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2014
AnnHEINEKEN HOLDING N.V.

ANNUAL REPORT 2014

Established in Amsterdam

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HH_ENG_JV2014_cover_rug10mm.indd   1

 
 
 
 
2014HEINEKEN HOLDING N.V.

ANNUAL REPORT 2014

Established in Amsterdam

PROFILE

Heineken Holding N.V., which holds 50.005 per cent of the 
issued share capital of Heineken N.V., heads the HEINEKEN 
group.

The object of Heineken Holding N.V. pursuant to its 

Articles of Association is to manage or supervise the 
management of the HEINEKEN group and to provide 
services for Heineken N.V. It seeks to promote the continuity, 
independence and stability of the HEINEKEN group, thereby 
enabling Heineken N.V. to grow in a controlled and steady 
manner and to pursue its long-term policy in the interest of 
all stakeholders.

Heineken Holding N.V. does not engage in operational 

activities itself. These have been assigned within the 
HEINEKEN group to Heineken N.V. and its subsidiaries and 
associated companies. Heineken Holding N.V.’s income 
consists almost exclusively of dividends received on its 
interest in Heineken N.V.

Every Heineken N.V. share held by Heineken Holding N.V. 

is matched by one share issued by Heineken Holding N.V. 
The dividend payable on the two shares is identical.

Heineken Holding N.V. ordinary shares are listed on 

NYSE Euronext Amsterdam.

An abbreviated version of this report 
is available in the Dutch language.
Een verkorte versie van dit rapport 
is beschikbaar in de Nederlandse taal.

Both the English and Dutch versions can be 
downloaded from www.heinekenholding.com
Zowel de Engelse als de Nederlandse versie 
kunnen worden gedownload vanaf de website 
www.heinekenholding.com

CONTENTS

page

4

9

Shareholder information

Board of Directors

REPORT OF THE BOARD OF DIRECTORS

10

10

11

11

12

13

15

16

18

20

Policy principles
Activities
Review of 2014
Heineken N.V. performance in 2014 and outlook
Financial statements and appropriation of profi t
Corporate governance
Board of Directors
The General Meeting of Shareholders
Further information pursuant to the 
Article 10 Takeover Directive Decree
Statement of the Board of Directors

FINANCIAL STATEMENTS 2014

22

24

25

30

31

32

34

36

38

Balance sheet of Heineken Holding N.V.
Income statement of Heineken Holding N.V.
Notes to the balance sheet as at 31 December 2014 
and the income statement for 2014 of Heineken Holding N.V.
Consolidated income statement
Consolidated statement of comprehensive income
Consolidated statement of fi nancial position
Consolidated statement of cash fl ows 
Consolidated statement of changes in equity
Notes to the consolidated fi nancial statements

OTHER INFORMATION

123

123

123

123

123

124

Rights of holders of priority shares
Provisions of the Articles of Association concerning 
appropriation of profi t
Remuneration of the Board of Directors
Shares held by the Board of Directors
Proposed appropriation of profi t
Independent Auditor’s Report

 SHAREHOLDER INFORMATION

Heineken Holding N.V. share price
in euros
NYSE Euronext Amsterdam

Nationality Heineken Holding N.V. shareholders
in % 
Based on 96.0 million shares in free float 
(excluding the holding of L’Arche Green N.V. 
and FEMSA in Heineken Holding N.V.)

3
9
1
5

.

2014

2013

2014

2013

2.0

19.0

7.9

41.8

4.0

4.7

20.6

100.0

2.6

13.3

7.3

43.7

1.8

4.7

26.6

100.0

Netherlands

United Kingdom/Ireland

Rest of Europe

Americas

Rest of the world

Retail

Unidentified

Source: CMi2i estimate based on 

available information January 2015

60

55

50

45

40

35

30

25

20

15

10

5

0

5
0
0
2

6
0
0
2

7
0
0
2

8
0
0
2

9
0
0
2

0
1
0
2

1
1
0
2

2
1
0
2

3
1
0
2

4
1
0
2

share price range

year-end price

Average trade in 2014: 

141,510 shares per day

H E I N E K E N   H O L D I N G   N .V.   A N N U A L   R E P O R T   2 0 14

4

S H A R E H O L D E R   I N F O R M AT I O N

HEINEKEN HOLDING N.V. 

 Dividend per ordinary share 

Heineken Holding N.V. ordinary shares are traded on 
NYSE Euronext Amsterdam. Heineken Holding N.V.’s 
ordinary shares are also trading Over-the-Counter 
(OTC) in the USA as American Depositary Receipts 
(ADRs). The ratio between Heineken Holding N.V. 
ADRs and the ordinary Dutch (EUR denominated) 
shares is 2:1, i.e. two ADRs represent one 
Heineken Holding N.V. ordinary share. Deutsche Bank 
Trust Company Americas acts as depositary bank for 
Heineken Holding N.V.’s ADR programme. 
In 2014, the average daily trading volume of 
Heineken Holding N.V. shares was 141,510 shares. 

in euros 
2005 
2006 
2007 
2008 
2009 
2010 
2011 
2012 
2013 
2014 

0.40 
0.60 
0.70 
0.62 
0.65 
0.76 
0.83 
0.89 
0.89 
1.10 (proposed)

Market capitalisation 
Shares in issue as at 31 December 2014: 
288,030,168 ordinary shares of EUR1.60 nominal value;

250 priority shares of EUR2 nominal value.

At a year-end price of EUR51.93 on 31 December 2014, 
the market capitalisation of Heineken Holding N.V. as 
at the balance sheet date was EUR15.0 billion. 

Year-end price  
EUR51.93  31 December 2014
Highest closing price   EUR54.99  28 November 2014
EUR42.72 
Lowest closing price 

5 February 2014

Substantial shareholdings 
Pursuant to the Financial Supervision Act (Wet op het 
financieel toezicht) and the Decree on Disclosure 
of Major Holdings and Capital Interests in Issuing 
Institutions (Besluit melding zeggenschap en 
kapitaalbelang in uitgevende instellingen Wft), the 
Authority for the Financial Markets (AFM) has been 
notifi ed of the following substantial shareholdings (i.e. 
of 3 per cent or more) regarding Heineken Holding N.V.: 
•  1 November 2006: Mrs C.L. de Carvalho-Heineken 

(52.01 per cent, including a 50.005 per cent 
shareholding by L’Arche Holding S.A.)*; 

•  30 April 2010: Voting Trust (FEMSA), through its 

affi  liate CB Equity LLP (14.94 per cent);

•  15 January 2014: Harris Associates L.P. (a capital and 

voting interest of 3.05 per cent, held indirectly).

* The AFM register for substantial 
shareholdings is no longer up-to-date. 

For the present situation reference 

is made to the organisation chart on 

page 13.

H E I N E K E N   H O L D I N G   N .V.   A N N U A L   R E P O R T   2 0 14

5

 
 
S H A R E H O L D E R   I N F O R M AT I O N

Heineken N.V. share price
in euros
NYSE Euronext Amsterdam

Nationality Heineken N.V. shareholders
in % 
Based on 215.8 million shares in free float 
(excluding the holding of Heineken Holding N.V.
and FEMSA in Heineken N.V.)

5
9

.

8
5

2014

2013

2014

2013

2.6

13.3

18.9

39.6

5.8

2.4

17.4

100.0

3.1

10.5

18.2

40.2

4.9

2.4

20.7

100.0

Netherlands

United Kingdom/Ireland

Rest of Europe

Americas

Rest of the world

Retail

Unidentified

Source: CMi2i estimate based on 

available information January 2015

65

60

55

50

45

40

35

30

25

20

15

10

5

0

5
0
0
2

6
0
0
2

7
0
0
2

8
0
0
2

9
0
0
2

0
1
0
2

1
1
0
2

2
1
0
2

3
1
0
2

4
1
0
2

share price range

year-end price

Average trade in 2014: 

865,209 shares per day

H E I N E K E N   H O L D I N G   N .V.   A N N U A L   R E P O R T   2 0 14

6

S H A R E H O L D E R   I N F O R M AT I O N

HEINEKEN N.V. 

The shares of Heineken N.V. are traded on NYSE 
Euronext Amsterdam, where the company is included in 
the AEX Index. 
Heineken N.V.’s shares are also trading Over-the-Counter 
(OTC) in the USA as American Depositary Receipts 
(ADRs). The ratio between Heineken N.V. ADRs and the 
ordinary Dutch (EUR denominated) shares is 2:1, i.e. 
two ADRs represent one Heineken N.V. share. Deutsche 
Bank Trust Company Americas acts as depositary bank 
for Heineken N.V.’s ADR programme. 
Options on Heineken N.V. shares are listed on Euronext.
Liff e Amsterdam. 
In 2014, the average daily trading volume of 
Heineken N.V. shares was 865,209 shares. 

Market capitalisation
Shares in issue as at 31 December 2014:
576,002,613 shares of EUR1.60 nominal value.
At a year-end price of EUR58.95 on 31 December 2014, 
the market capitalisation of Heineken N.V. as at the 
balance sheet date was EUR34.0 billion. 

Year-end price 
Highest closing price  EUR63.38 
Lowest closing price 

EUR58.95  31 December 2014
1 December 2014

EUR44.96  30 January 2014

Substantial shareholdings
Pursuant to the Financial Supervision Act (Wet op 
het financieel toezicht) and the Decree on Disclosure 
of Major Holdings and Capital Interests in Issuing 
Institutions (Besluit melding zeggenschap en 
kapitaalbelang in uitgevende instellingen Wft), the 
Authority for the Financial Markets (AFM) has been 
notifi ed of the following substantial shareholdings 
(i.e. of 3 per cent or more) regarding Heineken N.V.: 
•  1 November 2006: Mrs C.L. de Carvalho-Heineken 

(indirectly 50.005 per cent through 
L’Arche Holding S.A.; the direct 50.005 per cent 
shareholder is Heineken Holding N.V.)1; 

•  30 April 2010: Voting Trust (FEMSA), through its 

affi  liate CB Equity LLP (10.14 per cent)1;

•  12 May 2014: Massachusetts Financial Services 

Company (a capital interest of 2.67 per cent (of which 
1.73 per cent is held directly and 0.94 per cent is held 
indirectly) and a voting interest of 4.97 per cent (of 
which 2.04 per cent is held directly and 2.94 per cent is 
held indirectly)) (initial notifi cation: 2 February 2010).

H E I N E K E N   H O L D I N G   N .V.   A N N U A L   R E P O R T   2 0 14

7

Bondholder information 
In September 2008, HEINEKEN established a Euro 
Medium Term Note (EMTN) programme which was 
last updated in March 2014. The programme allows 
Heineken N.V. to issue Notes for a total amount 
of up to EUR10 billion. Currently approximately 
EUR5.5 billion is outstanding under the programme. 

On 7 March 2012, Heineken N.V. was assigned solid 

investment grade credit ratings by Moody’s Investor 
Service and Standard & Poor’s. Both long-term credit 
ratings, Baa1 and BBB+, respectively, have ‘stable’ 
outlooks as of the date of this Annual Report.

On 30 January 2014, HEINEKEN privately issued 
15.5-year Notes for an amount of EUR200 million with 
a coupon of 3.50 per cent under the EMTN programme.

On 28 March 2014, HEINEKEN privately issued 
5.5-year Notes for an amount of USD200 million with 
a fl oating rate coupon under the EMTN programme.

Financial calendar in 2015 for both 
Heineken Holding N.V. and Heineken N.V. 

Announcement of 2014 results 
Publication of Annual Report 
Trading update fi rst quarter 2015 
Annual General Meeting
of Shareholders, Amsterdam2 
Quotation ex-fi nal dividend 2014 
Final dividend 2014 payable 
Announcement of half-year results 2015  
Quotation ex-interim dividend 
Interim dividend 2015 payable 
Trading update third quarter 2015 

11 February
18 February
22 April

23 April
27 April
6 May
3 August
5 August
12 August
28 October

1 The AFM register for substantial 

shareholdings is no longer up-to-date. 

For the present situation reference is 

made to the organisation chart on page 13.

2 Shareholders Heineken Holding N.V. 

are entitled to attend the meetings of 

shareholders in Heineken N.V., to put 

questions at those meetings and to 

participate in the discussions.

S H A R E H O L D E R   I N F O R M AT I O N

Traded Heineken N.V. Notes

Issue date

Total face value

Interest rate (%)

Maturity

ISIN code

GBP EMTN 2015

144A/RegS 2015

EUR EMTN 2016

144A/RegS 2017

EUR EMTN 2018

EUR EMTN 2019

EUR EMTN 2020

EUR EMTN 2021

144A/RegS 2022

144A/RegS 2023

EUR EMTN 2024

EUR EMTN 2025

EUR EMTN 2029

EUR EMTN 2033

EUR EMTN 2033

144A/RegS 2042

10 March 2009

GBP400 million

10 October 2012

USD500 million

8 October 2009

EUR400 million

10 October 2012

USD1.25 billion

18 April 2013

EUR100 million

19 March 2012

EUR850 million

2 August 2012

EUR1 billion

4 April 2013

EUR500 million

3 April 2012

USD750 million

10 October 2012

USD1 billion

19 March 2012

EUR500 million

2 August 2012

EUR750 million

30 January 2014

EUR200 million

15 April 2013

EUR180 million

19 April 2013

EUR100 million

10 October 2012

USD500 million

7.250

0.800

4.625

1.400

1.250

2.500

2.125

2.000

3.400

2.750

3.500

2.875

3.500

3.250

2.562

4.000

10 March 2015

XS0416081296

1 October 2015

US423012AC71

10 October 2016

XS0456567055

1 October 2017

US423012AB98

18 April 2018

XS0918766550

19 March 2019

XS0758419658

4 August 2020

XS0811554962

6 April 2021

XS0911691003

1 April 2022

US423012AA16

1 April 2023

US423012AD54

19 March 2024

XS0758420748

4 August 2025

XS0811555183

30 July 2029

XS1024136282

15 April 2033

XS0916345621

19 April 2033

XS0920838371

1 October 2042

US423012AA16

The EMTN programme and the above Heineken N.V. 

Notes issued thereunder are listed on the Luxembourg 

Stock Exchange.

Traded Heineken Asia Pacific 

Issue date

Total face value

Interest rate (%)

Maturity

ISIN code

Pte. Ltd.* Notes

SGD MTN 2020

SGD MTN 2022

3 March 2009

SGD22.25 million

7 January 2010

SGD16.25 million

3.780

4.000

3 March 2020

SG7V34954621

7 January 2022

SG7U93952517

The above Heineken Asia Pacifi c Pte. Ltd.* Notes are listed on 

* After a name change, Heineken Asia Pacifi c Pte. Ltd. 

the Singapore Exchange and guaranteed by Heineken N.V.

is currently registered as Heineken Asia MTN Pte. Ltd.

Contact Heineken Holding N.V. and Heineken N.V. 
Further information on Heineken Holding N.V. is 
available by telephone +31 20 622 11 52 or by
fax +31 20 625 22 13. Information is also available 
from the Investor Relations department, telephone 
+31 20 523 95 90, or by e-mail: investors@heineken.com. 
Further information on Heineken N.V. is available from 
the Investor Relations department, telephone 
+31 20 523 95 90, or by e-mail: investors@heineken.com. 
The website www.heinekenholding.com also carries 
further information about both Heineken Holding N.V. 
and Heineken N.V.

H E I N E K E N   H O L D I N G   N .V.   A N N U A L   R E P O R T   2 0 14

8

 BOARD OF DIRECTORS

Mr M. Das (1948)
Non-executive director (Chairman)
Dutch nationality
Appointed in 1994; reappointed in 2013*
Lawyer

Mrs C.L. de Carvalho-Heineken (1954)
Executive director
Dutch nationality
Appointed in 1988; reappointed in 2011*

Mr J.A. Fernández Carbajal (1954)
Non-executive director
Mexican nationality
Appointed in 2010; reappointed in 2014*
Executive Chairman of the Board of 
Fomento Económico Mexicano, S.A.B. de C.V. (FEMSA)

Mrs C.M. Kwist (1967)
Non-executive director
Dutch nationality
Appointed in 2011*
Consultant in brand management, marketing and 
communication

Mr A.A.C. de Carvalho (1984)
Non-executive director
Dutch and English nationality
Appointed in 2013*
Associate at Lion Capital, a private equity fi rm

* For the maximum period of four years.

H E I N E K E N   H O L D I N G   N .V.   A N N U A L   R E P O R T   2 0 14

9

 REPORT OF THE BOARD OF DIRECTORS

Gap between Heineken Holding N.V. 

and Heineken N.V. share price

in euros

NYSE Euronext Amsterdam

65

60

55

50

45

40

35

30

25

20

15

10

5

0

5
0
0
2

6
0
0
2

7
0
0
2

8
0
0
2

9
0
0
2

0
1
0
2

1
1
0
2

2
1
0
2

3
1
0
2

4
1
0
2

Heineken Holding N.V. close

Heineken N.V. close

H E I N E K E N   H O L D I N G   N .V.   A N N U A L   R E P O R T   2 0 14

10

 POLICY PRINCIPLES

Heineken Holding N.V. has played an important role in 
the HEINEKEN group for over sixty years. The company 
seeks to promote the continuity, independence and 
stability of the HEINEKEN group. This creates the 
conditions which enable Heineken N.V. to pursue its 
long-term policy in the interest of the shareholders, the 
staff  and other stakeholders.

The company’s policy has been successful. Thanks in 

part to its unique and stable structure, the HEINEKEN 
group now has the widest international presence of all 
the world’s brewing groups and the Heineken® brand is 
one of the best-known international premium lagers.

 ACTIVITIES

The Board of Directors met with the Preparatory 
Committee of the Supervisory Board of Heineken N.V. 
on eight occasions in 2014. The Board of Directors also 
met separately on two occasions to discuss, among 
other things, the Report of the Board of Directors and 
the fi nancial statements for 2013 and the fi rst half of 
2014. At the meeting of the Board of Directors at which 
the directors’ report and the fi nancial statements were 
discussed, the external auditors gave a comprehensive 
report on their activities.

The approach by SABMiller regarding the potential 
acquisition of Heineken N.V. was reviewed. The majority 
shareholder (L’Arche Green N.V.) was consulted and the 
Board of Directors informed the Supervisory Board and 
Executive Board of Heineken N.V. that the proposal of 
SABMiller was non-actionable.

Other matters considered during the year included 
proposals for acquisitions, investments and disposals 
and other opportunities such as the merger of Nigerian 
Breweries with Consolidated Breweries, the divestment 
of the packaging business in Mexico EMPAQUE and the 
sale of part of the Star Pubs & Bars portfolio.

A further strategic review was presented to the 
Board of Directors. Important developments aff ecting 
the business in various countries were discussed, such 
as the political and security situation in Nigeria and 
the eff ect of the economic sanctions on the Russian 
business.

Other items on the agenda included renewal of 
the credit facilities, cost control and dividend policy. 
A recurrent element in all the meetings was a 
discussion of the results: volumes, revenues and gross 
profi ts were reviewed by region and country and a 

 
R E P O R T   O F   T H E   B O A R D   O F   D I R E C T O R S

member of the Executive Board of Heineken N.V. 
outlined conditions in those markets, paying special 
attention in all cases to the development of the 
Heineken® brand. The cash fl ows, funding ratios and 
share price were also discussed. 

The composition of the Supervisory Board and 
the Executive Board of Heineken N.V., with special 
attention for the replacement of CFO Mr D.R. Hooft 
Graafl and, and management development were also 
recurring items on the agenda.

There were informal discussions during the year 

regarding current business matters on which the 
opinion of the Board of Directors had been sought.

Mrs C.L. de Carvalho-Heineken, executive director, 
travelled to Singapore, New Guinea and Cambodia to 
visit breweries and sales offi  ces, she went to Houston 
for the distributors meeting and she attended the 
award ceremony of the Quality Awards in Amsterdam.

Further information regarding developments during 

the 2014 fi nancial year aff ecting Heineken N.V. and 
its related companies and the material risks faced by 
those companies is given in Heineken N.V.’s Annual 
Report.

The Board of Directors has elected to avail itself 
of the option given by Section 362, subsection 8, of 
Book 2 of the Dutch Civil Code of using the same 
accounting policies for the valuation of assets and 
liabilities and determination of results in the company 
fi nancial statements as those used for the preparation 
of the consolidated fi nancial statements of Heineken 
Holding N.V. Since the interest in Heineken N.V. 
is measured using the equity method, the equity 
attributable to the equity holders of Heineken 
Holding N.V., amounting to EUR6,125 million, shown 
in the consolidated statement of fi nancial position, 
is equal to the shareholders’ equity shown in the 
company balance sheet less the priority shares.
Our company’s 50.126 per cent share in 
Heineken N.V.’s 2014 profi t of EUR1,516 million 
is recognised as income of EUR760 million in the 
2014 company income statement. This share in 
Heineken N.V.’s profi t consists of both distributed and 
retained earnings for 2014.

 HEINEKEN N.V. PERFORMANCE IN 2014
AND OUTLOOK

 REVIEW OF 2014

Share price
The share price gradually went up through the year. 
The gap between the Heineken N.V. and Heineken 
Holding N.V. share prices followed, from 6 per cent at 
the beginning of the year to almost 12 per cent at the 
end of December.

Price movements are shown in the graph on 

page 10. More information regarding the shares can 
be found on page 5 of this report.

Interest in Heineken N.V.
The nominal value of our company’s interest 
in Heineken N.V. as at 31 December 2014 was 
EUR461 million (31 December 2013: EUR461 million).
The nominal value of the ordinary shares issued by our 
company as at the same date was also EUR461 million.
As at 31 December 2014, our company’s interest 
in Heineken N.V. represented 50.005 per cent of 
the issued capital (being 50.126 per cent of the 
outstanding capital) of Heineken N.V.

Results
With regard to the company’s balance sheet and 
income statement, the Board of Directors has the 
following comments.

Performance
Heineken N.V. posted a net profi t of EUR1,516 million 
in 2014.

Despite an increasingly volatile global 

macroeconomic backdrop HEINEKEN delivered 
healthy organic revenue and operating profi t growth 
in 2014. As expected growth was more moderate in 
H2, with group revenue and group operating profi t 
(beia) on an organic basis, up 2.1 per cent and 3.6 per 
cent respectively. The deliberate strategy of higher 
commercial investments to enhance brand equity 
and drive eff ective execution in the marketplace 
delivered further market share gains across key 
markets. Innovation was an important competitive 
advantage. HEINEKEN continues to invest early in key 
developing growth markets, and added capacity in 
several countries including Ethiopia, Cambodia, China, 
Vietnam and Indonesia. A continued focus on revenue 
management and disciplined cost management 
delivered improved revenue per hectolitre as well as 
operating margin expansion.

Organically group revenue grew 3.3 per cent, 

benefi ting from both positive pricing and positive sales 
mix, driving a 1.4 per cent increase in group revenue 
per hectolitre. Organically, group beer volume was 
2.0 per cent higher for the full year, stronger in H1 due 

H E I N E K E N   H O L D I N G   N .V.   A N N U A L   R E P O R T   2 0 14

11

R E P O R T   O F   T H E   B O A R D   O F   D I R E C T O R S

to favourable weather and the football World Cup and 
a soft comparable prior period. Most regions in H2 saw 
softer group volume growth due to unseasonably wet 
weather particularly in Europe combined with tough Q3 
comparatives. However, in Asia Pacifi c volume growth 
was higher in H2, recovering from pressure in H1 from 
higher excise duties.

Group operating profi t (beia) grew 7.8 per cent 
on an organic basis, benefi ting from higher revenues 
and improved cost effi  ciencies partly off set by higher 
marketing and selling expenses. Group operating 
profi t (beia) in developing markets grew 10 per cent 
organically, refl ecting strong profi t contributions from 
Mexico, Nigeria, Brazil and Vietnam, partly off set by 
lower profi tability in Poland and Compañía Cervecerías 
Unidas S.A. (CCU). Group operating profi t (beia) 
margins expanded by 80 basis points to 15.9 per cent. 
More information on the performance is provided in 

Heineken N.V.’s Annual Report.

Outlook
In 2015 HEINEKEN expects a continued challenging 
external environment, however, delivering on its 
strategic priorities is expected to drive further organic 
revenue and profi t growth.

Continued revenue growth: HEINEKEN expects 
positive organic revenue growth in 2015 with volume 
growth at a more moderate level than 2014, and 
weighted towards H2 (tougher comparatives in H1).
Continued volume growth in developing markets 
will off set more subdued volume growth elsewhere. 
Revenue per hectolitre is expected to increase driven 
by revenue management. Pricing will be limited by 
defl ationary and off  premise pressure in some markets.
Increased commercial investment: HEINEKEN will 
continue its targeted higher commercial investments 
across the regions, and expects a slight increase in 
marketing and selling (beia) spend as a percentage of 
revenue in 2015 (2014: 12.7 per cent).

Continued cost savings: HEINEKEN is committed 

to delivering further cost savings and will continue 
its focus on driving cost effi  ciencies across the Group. 
These are an important driver of the medium term 
margin guidance. As a result of ongoing productivity 
initiatives, HEINEKEN expects an organic decline in 
the total number of employees in 2015.

Input cost prices are expected to be slightly lower 

in 2015 (excluding a foreign currency transactional 
eff ect). 

Further margin expansion: HEINEKEN continues 
to target a year on year improvement in consolidated 
operating profi t (beia) margin of around 40bps in the 
medium term. This will continue to be supported by 
tight cost management, eff ective revenue management 
and the anticipated faster growth of higher margin 
developing markets. In 2015 consolidated operating 
profi t (beia) margin will be adversely impacted by 
approximately 25bps from the disposal of EMPAQUE, 
the Mexican packaging business, announced on 
1 September 2014 and expected to complete in Q1. 
HEINEKEN expects to partially but not fully off set this, 
such that in 2015 consolidated operating profi t (beia) 
margin expansion will be somewhat below the 40bps 
medium term level.

Foreign currency movements: Assuming spot rates 
as of 6 February 2015, the calculated positive currency 
translational impact on consolidated operating profi t 
(beia) would be approximately EUR130 million, and 
around EUR80 million at net profi t (beia). However the 
foreign exchange markets are very volatile. 

Improved fi nancial fl exibility: HEINEKEN remains 

focused on cash fl ow generation and disciplined 
working capital management, with a commitment to a 
long-term target net debt/ EBITDA (beia) ratio of below 
2.5x. In 2015, capital expenditure related to property, 
plant and equipment is expected to be approximately 
EUR1.6 billion (2014: EUR1.5 billion). A cash conversion 
ratio of below 100 per cent is expected in 2015 (2014: 
79 per cent).

Interest rate: HEINEKEN forecasts a stable average 

interest rate of c.3.7 per cent in 2015 (2014: 3.7 per 
cent).

Eff ective tax rate: HEINEKEN expects the eff ective 
tax rate (beia) for 2015 to be broadly in line with the 
prior year (2014: 29.7 per cent).

 FINANCIAL STATEMENTS AND 
APPROPRIATION OF PROFIT

The Board of Directors will submit the fi nancial state -
ments for 2014 to the General Meeting of Share holders. 
These fi nancial statements, on pages 22 to 122 of 
this report, have been audited by KPMG 
Accountants N.V., whose report can be found on 
page 124.

Heineken N.V. proposes to distribute a dividend for 
2014 of EUR1.10 per share of EUR1.60 nominal value, 
of which EUR0.36 per share of EUR1.60 nominal value 
has already been paid as interim dividend.

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With the approval of the meeting of priority share-
holders, the Board of Directors has resolved to vote at 
the General Meeting of Shareholders of Heineken N.V. 
in favour of Heineken N.V.’s dividend proposal. On that 
basis, the dividend payable to our company for 2014 
totals EUR316.8 million in cash, of which EUR103.7 
million has already been received by way of interim 
dividend. The fi nal dividend due will therefore be 
EUR213.1 million.

In accordance with the provisions of Article 10, 
paragraph 9, of the Articles of Association, an interim 
dividend of EUR0.36 per share of EUR1.60 nominal 
value was distributed to holders of ordinary shares 
on 2 September 2014. Pursuant to the provisions 
of Article 10 of the Articles of Association, a fi nal 
dividend of EUR0.74 per share of EUR1.60 nominal 
value currently in issue will be payable to holders 
of ordinary shares from 6 May 2015. Like the holders 
of Heineken N.V. shares, holders of ordinary shares 
will therefore receive a total dividend for 2014 of 
EUR1.10 per share of EUR1.60 nominal value. A total 
of EUR316.8 million will be distributed to holders of 
ordinary shares and a total of EUR20 (4 per cent of the 
nominal value of EUR2 per share) will be distributed as 
dividend to holders of priority shares.

 CORPORATE GOVERNANCE

On 10 December 2008, a revised Dutch Corporate 
Governance Code was published (the ‘Code’), referred 
to in Section 391, subsection 5, of Book 2 of the 
Dutch Civil Code, superseding the Dutch Corporate 
Governance Code of 9 December 2003. The Code is 
available at www.commissiecorporategovernance.nl.

While Heineken Holding N.V. endorses the principles 

of the Code, the structure of the HEINEKEN group, 
and in particular the relationship between Heineken 
Holding N.V. and Heineken N.V., prevents Heineken 
Holding N.V. from applying a number of the Code’s 
principles and best-practice provisions. At the General 
Meeting of Shareholders on 20 April 2005, this 
departure from the Dutch Corporate Governance Code 
of 9 December 2003 was put to the vote and approved.

The departure from the Code (as revised) was 
discussed at the General Meeting of Shareholders on 
22 April 2010.

 Structure of the HEINEKEN group
Heineken Holding N.V. has a 50.005 per cent interest 
in the issued share capital of Heineken N.V. Both 
companies are listed on NYSE Euronext Amsterdam.
L’Arche Green N.V., a company owned by the 
Heineken family and the Hoyer family, holds as at 
31 December 2014 51.709 per cent (31 December 
2013: 51.482 per cent) interest of the issued share 
capital of Heineken Holding N.V. The Heineken family 
holds 88.67 per cent of the issued share capital of 
L’Arche Green N.V. and the remaining 11.33 per cent 
is held by the Hoyer family. The Heineken family 
also owns a direct 0.03 per cent stake in Heineken 
Holding N.V. FEMSA, through its affi  liate CB Equity LLP, 
holds a 14.935 per cent interest of the issued share 
capital of Heineken Holding N.V. In combination with 
its Heineken N.V. shareholdings this represents a 
20 per cent economic interest in the HEINEKEN group. 
Of the issued share capital of Heineken Holding N.V. 
33.356 per cent is held by public shareholders.
A full description of rights conferred by the 
outstanding priority shares in the share capital of 

FEMSA

L’Arche 
Green N.V.

Public

14.935%

51.709%

33.356%*

Heineken
Holding N.V.
Board of Directors

Public

50.005%

37.463%

12.532%

Heineken N.V.

Public

Supervisory Board

Executive Board

Regional Management

Group Departments

Operating Companies

Legal entities

Management

Public shareholders

* Including the 0.03% 

stake held directly 

by the Heineken family.

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Heineken Holding N.V. is given in the paragraph 
headed ‘Further Information pursuant to the Article 10 
Takeover Directive Decree’ and the ‘Other Information’ 
section (page 123) of this Annual Report.

Standing at the head of the HEINEKEN group, 
Heineken Holding N.V. is not an ordinary holding 
company. Since its formation in 1952, Heineken 
Holding N.V.’s main object pursuant to its Articles 
of Association has been to manage or supervise the 
management of the HEINEKEN group and to provide 
services for Heineken N.V., in accordance with the 
policy principles outlined above.

Within the HEINEKEN group, the primary 
duties of Heineken N.V.’s Executive Board are to 
initiate and implement corporate strategy and to 
manage Heineken N.V. and its related companies. 
It is supervised in the performance of its duties by 
Heineken N.V.’s Supervisory Board.

 Heineken Holding N.V.’s governance structure 
and risk management and control system
Heineken Holding N.V. is managed by its Board of 
Directors, whose activities are directed towards 
implementing the policy principles outlined above.

On 25 April 2012, Heineken Holding N.V. 

implemented a one-tier board management structure. 
The Board of Directors now comprises one executive 
member (uitvoerend bestuurder) and four non-
executive members (niet-uitvoerende bestuurders).
Because Heineken N.V. manages the HEINEKEN 

group companies, Heineken Holding N.V., unlike 
Heineken N.V., does not have an internal risk manage-
ment and control system. Heineken Holding N.V. does 
not engage in any operational activities and employs 
no staff . As to Heineken N.V., the risk management 
and control system for the business is described in the 
Heineken N.V. Annual Report, page 22 and further. 
Note 32 to the consolidated fi nancial statements of 
Heineken Holding N.V. itemises the specifi c fi nancial 
risks and explains the control systems relating to those 
risks.

Pursuant to Article 10, paragraph 6, of the Articles 

of Association of Heineken Holding N.V., holders of 
Heineken Holding N.V. ordinary shares receive the same 
dividend as holders of Heineken N.V. shares.

Within Heineken Holding N.V., there are established 

rules governing the disclosure of holdings of and 
trans actions in Heineken Holding N.V. and 
Heineken N.V. shares and other securities that are 
applicable to the Board of Directors and, where 

required, other persons directly associated with the 
company.

 Compliance with the Code
Heineken Holding N.V. intends to preserve its existing 
governance structure and does therefore not apply 
those principles and best-practice provisions which are 
inconsistent with this structure. 

For the reasons stated above, Heineken Holding N.V. 
does not engage in any operational activities, employs 
no staff  and has no internal risk management and 
control system. Pursuant to its Articles of Association, 
Heineken Holding N.V. distributes the dividend it 
receives from Heineken N.V. in full to its shareholders. 
Heineken Holding N.V. does not apply principles and 
best-practice provisions which presume that the actual 
situation is diff erent.

Heineken Holding N.V.’s Board of Directors is 
comparable with a Supervisory Board and therefore 
certain rules pertaining to Boards of Directors are not 
applied but certain rules pertaining to Supervisory 
Boards are applied.

Although the nature of the activities of the Board 

of Directors has essentially not changed as a result 
of the implementation of the one-tier management 
structure, such implementation may result in a formal 
non-compliance of best-practice provisions III.8.1 
and III.8.4 (in conjunction with III.2.2 sub a) of the 
Code, simply because most non-executive members 
of the current one-tier Board of Directors used to 
be members of the Board of Directors prior to the 
implementation of the new one-tier management 
structure, which formally only had an executive role. 
The Board of Directors considers a strict interpretation 
of these best-practice provisions, such that current 
executive members could not be chairman of the 
Board of Directors (III.8.1) or would not be regarded 
as independent (III.8.4) due to their previous formal 
executive role in the same Board of Directors, 
inconsistent with Heineken Holding N.V.’s governance 
structure.

Best-practice provision II.1.8 of the Code limits the 
number of supervisory directorships (commissariaten) 
of listed companies which may be held by a member 
of an executive board (bestuurder) of a listed company 
to a maximum of two, and does not permit a member 
of an executive board of a listed company to be the 
chairman of the supervisory board of a listed company. 
Pursuant to the Management and Supervision Act, 
this best-practice provision has, as of 1 January 2013, 

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been made mandatory law for ‘large companies’ such 
as Heineken Holding N.V. (Section 2:132a of the Dutch 
Civil Code), which means that this new provision should 
be taken into account for any new appointment or 
reappointment of an executive member (uitvoerend 
bestuurder) of the Board of Directors. 

Similarly, best-practice provision III.3.4 of the 
Code limits the number of supervisory directorships 
(commissariaten) of listed companies which 
may be held by a member of a supervisory board 
(commissaris) of a listed company to a maximum 
of fi ve, whereby the position of chairman of the 
supervisory board counts double i.e. as two such 
directorships. Pursuant to the Management and 
Supervision Act, this best-practice provision has, as 
of 1 January 2013, been made mandatory law for 
‘large companies’ such as Heineken Holding N.V. 
(Section 2:142a of the Dutch Civil Code), which means 
that this new provision should be taken into account 
for any new appointment or reappointment of a 
non-executive member (niet-uitvoerend bestuurder) 
of the Board of Directors.

Heineken Holding N.V. complies with the other 
principles and best-practice provisions of the Code. 

 BOARD OF DIRECTORS

The Board of Directors consists of fi ve members: 
Mr M. Das, non-executive director (chairman), 
Mrs C.L. de Carvalho-Heineken, executive director, and 
non-executive directors Mr J.A. Fernández Carbajal, 
Mrs C.M. Kwist and Mr A.A.C. de Carvalho.

The members of the Board of Directors are 
appoint ed by the General Meeting of Shareholders 
from a non-binding list of candidates drawn up by the 
meeting of priority shareholders. The General Meeting 
of Shareholders may appoint one of the members as 
executive director, who shall be charged in particular 
with the day-to-day management and the preparation 
and implementation of the Board of Directors’ 
resolutions. The General Meeting of Shareholders may 
suspend and/or dismiss members of the Board of 
Directors by a resolution adopted by an absolute 
majority of the votes cast which represents at least 
one-third of the issued capital. An executive member of 
the Board of Directors may also be suspended by the 
Board of Directors. The relevant executive director shall 
not participate in decision-making on his suspension. 
A resolution to suspend an executive director shall 
require a unanimous vote by all the members of the 

Board of Directors except the member whose 
suspension is the subject of the motion. A suspension 
imposed by the Board of Directors may be lifted at any 
time by the General Meeting of Shareholders.

At the Annual General Meeting of Shareholders on 
24 April 2014 Mr Fernández Carbajal was reappointed 
as a non-executive member of the Board of Directors 
for the maximum period of four years and 
Mr K. Vuursteen retired from the Board of Directors. 
In accordance with the current rotation schedule, 
Mrs de Carvalho-Heineken and Mrs Kwist will stand 
down at the Annual General Meeting of Shareholders 
on 23 April 2015. The meeting of holders of priority 
shares has, pursuant to the provisions of Article 7, 
paragraph 5, of the Articles of Association of the 
company, drawn up a non-binding nomination of 
Mrs de Carvalho-Heineken for reappointment as an 
executive member of the Board of Directors and of 
Mrs Kwist for reappointment as a non-executive 
member of the Board of Directors, both with eff ect 
from 23 April 2015, for the maximum period of four 
years (i.e. until the end of the Annual General Meeting 
of Shareholders to be held in 2019). 

Mrs de Carvalho-Heineken was fi rst appointed in 

1988. She is also a director of L’Arche Holding S.A., 
the company in which the Heineken family has 
placed its shareholding in L’Arche Green N.V., and of 
L’Arche Green N.V., the company in which the Heineken 
and Hoyer families have combined their 51.709 per 
cent interest in Heineken Holding N.V. The meeting of 
holders of priority shares proposes to reappoint 
Mrs de Carvalho-Heineken in view of the way she fulfi ls 
her role as executive member of the Board of Directors. 
Mrs Kwist was fi rst appointed in 2011. Mrs Kwist is 
also a director both of Greenfee B.V., the company 
in which the Hoyer family has placed its interest in 
L’Arche Green N.V., and of L’Arche Green N.V. The 
meeting of holders of priority shares proposes to 
reappoint Mrs Kwist in view of the way she fulfi ls 
her role as non-executive member of the Board of 
Directors. 

Pursuant to the provisions of Article 7, paragraph 5, 

of the Articles of Association of the company, the 
meeting of holders of priority shares has drawn up a 
non-binding nomination of Mr M.R. de Carvalho (70) 
for appointment as an executive member of the 
Board of Directors with eff ect from 23 April 2015, 
for the maximum period of four years (i.e. until the 
end of the Annual General Meeting of Shareholders 
to be held in 2019). The meeting of holders of 

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R E P O R T   O F   T H E   B O A R D   O F   D I R E C T O R S

priority shares proposes to appoint Mr de Carvalho 
as an executive member of the Board of Directors in 
view of his membership of the Supervisory Board of 
Heineken N.V. since 1996, his position as a director 
of L’Arche Green N.V., the company in which the 
Heineken and Hoyer families have combined their 
51.709 per cent interest in Heineken Holding N.V., and 
his experience as a banker. Mr de Carvalho is Vice-
Chairman of Investment Banking at Citi Inc., United 
Kingdom, and Chairman of Citi Private Bank Europe, 
Middle East and Africa. He holds the English nationality 
and lives in London. The proposal of the meeting of 
holders of priority shares implies that the age limit 
of 70 years that applies in principle is not applicable 
to Mr de Carvalho in view of his current positions as 
a Supervisory Board member of Heineken N.V. and a 
banker. The proposed appointment of Mr de Carvalho, 
the husband of Mrs C.L. de Carvalho-Heineken, as an 
executive member of the Board of Directors, is in line 
with the tradition of personal involvement of the 
family in the Heineken group.

The above (re)appointments of the executive and 
non-executive members of the Board of Directors of 
Heineken Holding N.V. have been incorporated in the 
respective rotation schedules, assuming that such 
(re)appointments are confi rmed. The updated rotation 
schedules are made available at the company’s 
website (www.heinekenholding.com).

 Balanced distribution of board seats over 
men and women
At the moment the seats of the Board of Directors 
have been properly balanced between men and 
women in accordance with section 2:166 of the Dutch 
Civil Code.

 Remuneration policy
Remuneration of the members of the Board of 
Directors was enabled by an amendment to the 
company’s Articles of Association in 2001. The policy 
on the remuneration of members of the Board of 
Directors was approved by the General Meeting 
of Shareholders in 2005. Under this policy, the 
members of the Board of Directors receive the same 
remuneration as the members of the Supervisory Board 
of Heineken N.V. For 2015, this means EUR90,000 a 
year for the chairman and EUR60,000 a year for the 
other members of the Board of Directors.

More information on how this policy was applied 
can be found in the notes to the consolidated fi nancial 
statements (see note 35).

 THE GENERAL MEETING OF SHAREHOLDERS

The Annual General Meeting of Shareholders shall 
be held each year within six months of the end of 
the fi nancial year, the agenda for which shall, inter 
alia, include: (i) consideration of the annual report, 
(ii) consideration and adoption of the fi nancial 
statements, (iii) discharge of the members of the 
Board of Directors in respect of their management and 
(iv) announcement of the appropriation of profi t and 
dividend. General Meetings of Shareholders shall be 
held in Amsterdam.

 Notice of meeting
Pursuant to the prevailing provisions of the law, the 
Board of Directors shall give at least forty-two (42) 
days’ notice of General Meetings of Shareholders 
(excluding the date of the meeting, but including the 
date of the notice of meeting).

The Board of Directors is obliged to convene a 
General Meeting of Shareholders at the request of 
shareholders who together own at least 25 per cent 
of the issued share capital. Such meeting shall be held 
within eight weeks of receipt of the request and shall 
consider the matters specifi ed by those requesting the 
meeting.

 Right of shareholders to place items on agenda
An item that one or more holders of shares which 
alone or together (i) represent at least one per cent 
(1%) of the issued capital or (ii) have a value of at 
least EUR50 million have requested to be placed on 
the agenda shall be included in the notice of meeting 
or announced in a similar manner, provided that the 
Board of Directors receives the request in writing, which 
request is to be furnished with reasons or accompanied 
by a proposal for a resolution, not later than the 
60th day before the date of the General Meeting of 
Shareholders. If shareholders have requested that an 
item be placed on the agenda, they shall explain this to 
the meeting and answer any questions thereon.

Best-practice provision IV.4.4 of the Code states:
‘A shareholder shall exercise the right of putting 
an item on the agenda only after he consulted 
the management board about this. If one or more 
shareholders intend to request that an item be 

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put on the agenda that may result in a change 
in the company’s strategy, for example through 
the dismissal of one or more management or 
supervisory board members, the management 
board shall be given the opportunity to stipulate 
a reasonable period in which to respond (the 
response time). This shall also apply to an 
intention as referred to above for judicial leave to 
call a general meeting of shareholders pursuant 
to Section 2:110 of the Dutch Civil Code. The 
shareholder shall respect the response time 
stipulated by the management board within the 
meaning of best-practice provision II.1.9.’ 

Pursuant to best-practice provision II.1.9 of the 
Code, if the Board of Directors stipulates a response 
time, such period may not exceed 180 days from the 
date on which the Board of Directors is informed by 
one or more shareholders of their intention to place an 
item on the agenda to the date of the General Meeting 
of Shareholders at which the item is to be considered. 
The Board of Directors shall use the response time for 
further deliberation and constructive consultation. 
A response time may be stipulated only once for any 
given General Meeting of Shareholders and may not 
apply to an item in respect of which the response time 
has been previously stipulated.

Record date
For each General Meeting of Shareholders, a 
record date for the exercise of the voting rights and 
attendance at the meeting shall apply. This record date 
is the 28th day prior to the date of the meeting. The 
record date shall be included in the notice of meeting, 
as well as the manner in which those entitled to attend 
and/or vote at the meeting can be registered and the 
manner in which they may exercise their rights.

Persons who are entitled to vote at and/or attend 

the General Meeting of Shareholders are those in 
whom those rights are vested on the record date.

Attendance by proxy or electronic communication
All shareholders are entitled, either in person or 
represented by a proxy appointed in writing, to attend 
the General Meeting of Shareholders, to address the 
meeting and to exercise their voting rights.

If shareholders wish to exercise their rights 

through a proxy appointed in writing, the instrument 
appointing the proxy must be received by the company 
no later than the date stated for that purpose in the 
notice of meeting.

The Board of Directors may determine that the 
powers set out in the previous sentence may also be 
exercised by means of electronic communication.
The Board of Directors may impose certain 

conditions on the use of electronic communications, 
which will in that case be stated in the notice of 
meeting.

Attendance register
All persons present at a General Meeting of 
Shareholders entitled to vote or otherwise entitled 
to attend, or their representatives, shall sign the 
attendance register, stating the number of shares and 
votes they represent.

Chairman of the General Meeting of Shareholders
All General Meetings of Shareholders shall be presided 
over by the chairman of the Board of Directors or, in 
his absence, by one of the members of the Board of 
Directors present at the meeting, to be appointed by 
the latter in consultation. If none of the members of 
the Board of Directors is present, the meeting shall 
appoint its own chairman.

Voting
Adoption of resolutions at each General Meeting of 
Shareholders shall require an absolute majority of the 
votes cast, except where a larger majority is required by 
law or the Articles of Association.

Each share confers the entitlement to cast one vote. 

Blank votes shall be deemed not to have been cast.

When convening a General Meeting of Shareholders, 

the Board of Directors may determine that votes cast 
electronically in advance of the meeting are to be 
equated to votes cast in the course of the meeting. 
Such votes may not be cast prior to the record date. 
A shareholder who has voted electronically in advance 
of a General Meeting of Shareholders shall still be 
entitled to attend and address the meeting, either in 
person or represented by a proxy appointed in writing.

Once cast, a vote cannot be retracted.

Minutes
Minutes shall be kept of the proceedings of General 
Meetings of Shareholders by a secretary appointed 
by the chairman. The minutes shall be adopted by 
the chairman and the secretary and shall be signed 
by them in evidence thereof. If a notarial record is 
made of the proceedings of a General Meeting of 
Shareholders, it shall be co-signed by the chairman of 

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R E P O R T   O F   T H E   B O A R D   O F   D I R E C T O R S

the meeting. Shareholders shall be provided on request 
with copies of the minutes of the General Meeting of 
Shareholders not later than three months after the 
end of the meeting and shall be given three months in 
which to comment on these minutes.

Resolutions to be adopted by the General Meeting 
of Shareholders
The General Meeting of Shareholders has authority 
to adopt resolutions concerning among others the 
following matters: (i) issue of shares by the company 
or rights attaching to shares (and authorisation of the 
Board of Directors to resolve that the company issues 
shares or rights attaching to shares), (ii) authorisation 
of the Board of Directors to resolve that the company 
acquires its own shares, (iii) cancellation of shares 
and reduction of the share capital, but only after a 
motion of the meeting of priority shareholders, (iv) 
appointment of members of the Board of Directors 
from a non-binding list of candidates drawn up by the 
meeting of priority shareholders, (v) the remuneration 
policy for the Board of Directors, (vi) suspension and 
dismissal of members of the Board of Directors, (vii) 
adoption of the fi nancial statements, (viii) discharge 
of the members of the Board of Directors in respect 
of their management, (ix) the profi t reservation and 
distribution policy, (x) a substantial change in the 
corporate governance structure, (xi) (re)appointment 
of the external auditor, (xii) amendment of the Articles 
of Association and (xiii) winding-up of the company.
Board of Directors’ resolutions on any material 
change in the nature or identity of the company or 
enterprise shall be subject to the approval of the 
meeting of priority shareholders and the General 
Meeting of Shareholders, in any event including 
resolutions relating to (a) transfer of all or virtually 
all of the company’s enterprise to a third party, 
(b) entry into or termination of a lasting cooperation 
between the company or a subsidiary and another 
legal entity or partnership or as general partner in 
a limited partnership or general partnership where 
such cooperation or termination thereof has material 
signifi cance for the company and (c) acquisition or 
disposal by the company or a subsidiary of an interest 
in the capital of another company amounting to one 
third or more of the company’s assets as disclosed in 
its consolidated statement of fi nancial position and 
notes thereto according to its most recently adopted 
fi nancial statements.

Provision of information
The Board of Directors shall provide the General 
Meeting of Shareholders with all the information it 
may require, unless there are compelling reasons to 
withhold it in the company’s interest. If the Board of 
Directors withholds information on the grounds of the 
company’s interest, it shall give its reasons for doing so.

Priority shares
The company has issued 250 priority shares, 
50 per cent of which are held by Stichting 
Administratiekantoor Priores, the other 50 per cent 
being held by Stichting Beheer Prioriteitsaandelen 
Heineken Holding N.V.

A full description of rights conferred by the priority 

shares is given in the paragraph headed ‘Further 
Information pursuant to the Article 10 Takeover 
Directive Decree’ and the ‘Other Information’ section 
(page 123) of this Annual Report.

 FURTHER INFORMATION 
PURSUANT TO THE ARTICLE 10 
TAKEOVER DIRECTIVE DECREE

Shares
Heineken Holding N.V.’s issued capital (the ‘Capital’) 
consists of 288,030,168 ordinary shares (representing 
99.99 per cent of the Capital) with a nominal value of 
EUR1.60 each and 250 priority shares (representing 
0.01 per cent of the Capital) with a nominal value of 
EUR2 each.

The priority shares are registered. The meeting of 
holders of priority shares has the right to draw up a 
non-binding list of candidates for each appointment 
of a member of the Board of Directors by the General 
Meeting of Shareholders. The approval of the 
meeting of the holders of priority shares is required 
for resolutions of the Board of Directors relating to 
the exercise of voting rights on shares in public limited 
liability companies and other legal entities and the 
way in which such votes are to be cast. Pursuant to 
Section 107a of Book 2 of the Dutch Civil Code and the 
Articles of Association of the company, the approval 
of both the meeting of the holders of priority shares 
and the General Meeting of Shareholders is required 
for resolutions of the Board of Directors relating to 
any material change in the nature or identity of the 
company or the enterprise, in any event including and 
subject to the statutory limits, resolutions relating 
to the transfer of all or virtually all of the company’s 

H E I N E K E N   H O L D I N G   N .V.   A N N U A L   R E P O R T   2 0 14

18

R E P O R T   O F   T H E   B O A R D   O F   D I R E C T O R S

enterprise to a third party, entry into or termination 
of a lasting cooperation between the company or a 
subsidiary and another legal entity or relating to the 
acquisition or disposal by the company or a subsidiary 
of a substantial interest in the capital of another 
company.

Shares are issued pursuant to a resolution of the 
General Meeting of Shareholders, without prejudice to 
its right to delegate that authority. Such a resolution 
shall be valid only if prior or simultaneous approval is 
given by resolution of the meeting of holders of shares 
of the same class as that to which the issue relates, 
except in the case where the company is obliged 
pursuant to Article 10 of the Articles of Association 
to distribute stock dividend or bonus shares or grant 
pre-emptive rights to shareholders. Fully paid ordinary 
shares in its own capital may only be acquired 
by the company for no consideration or if (a) the 
shareholders’ equity minus the purchase price is not 
less than the sum of the paid-in and called portion 
of the capital and the reserves prescribed by law and 
(b) the nominal amount of own shares which the 
company acquires, holds or keeps in pledge or which 
are held by a subsidiary does not exceed half of the 
issued capital.

Substantial shareholdings
Pursuant to the Financial Supervision Act (Wet op het 
financieel toezicht) and the Decree on Disclosure 
of Major Holdings and Capital Interests in Issuing 
Institutions (Besluit melding zeggenschap en 
kapitaalbelang in uitgevende instellingen Wft), the 
Authority for the Financial Markets (AFM) has been 
notifi ed of the following substantial shareholdings (i.e. 
of 3 per cent or more) in Heineken Holding N.V.:
•  1 November 2006: Mrs C.L. de Carvalho-Heineken 

(52.01 per cent, including a 50.005 per cent 
shareholding by L’Arche Holding S.A.)*;

•  30 April 2010: Voting Trust (FEMSA), through its 

affi  liate CB Equity LLP (14.94 per cent);

•  15 January 2014: Harris Associates L.P. (a capital and 

voting interest of 3.05 per cent, held indirectly).

* The AFM register for substantial
shareholdings is no longer up-to-date.

For the present situation reference

is made to the organisation chart

on page 13.

H E I N E K E N   H O L D I N G   N .V.   A N N U A L   R E P O R T   2 0 14

19

Restrictions related to shares
There are no restrictions on the voting rights on 
ordinary shares. Heineken Holding N.V. has no staff  
share plan or option plan. The company is party 
to an agreement providing for certain (customary) 
restrictions on the transfer of shares in the company 
held by a specifi c shareholder. This agreement also 
provides (subject to certain exceptions) for certain 
restrictions on the voting rights on the shares in the 
company benefi cially owned by the specifi c shareholder 
(and by any of its group members), if and to the extent 
that any shares benefi cially owned by this specifi c 
shareholder (and any of its group members) are in 
excess of (i) 20 per cent of all issued and outstanding 
ordinary shares in the capital of the company or (ii) 
a 20 per cent economic interest (as defi ned in the 
relevant agreement) in Heineken N.V.

Persons who hold shares on a predetermined record 

date may attend and exercise their voting rights at 
General Meetings of Shareholders. The record date for 
the General Meeting of Shareholders on 23 April 2015 
has been set 28 days before the General Meeting of 
Shareholders, i.e. on 26 March 2015.

Appointment and dismissal of Board of Directors
The members of the Board of Directors are appointed 
by the General Meeting of Shareholders from a non-
binding list of candidates drawn up by the meeting of 
priority shareholders.

Members of the Board of Directors may be 
suspended or dismissed by the General Meeting of 
Shareholders at any time by a resolution adopted 
by an absolute majority of the votes cast which 
represents at least one-third of the issued capital. An 
executive member of the Board of Directors may also 
be suspended by the Board of Directors. The relevant 
executive director shall not participate in decision-
making on his suspension. A resolution to suspend 
an executive director shall require a unanimous vote 
by all members of the Board of Directors except the 
member whose suspension is the subject of the motion. 
A suspension imposed by the Board of Directors 
may be lifted at any time by the General Meeting of 
Shareholders.

Amendment of the Articles of Association
The Articles of Association may be amended by a 
resolution adopted by the General Meeting of 
Shareholders only on a motion of the meeting of 
priority shareholders and only if at least half of the 

R E P O R T   O F   T H E   B O A R D   O F   D I R E C T O R S

issued capital is represented. A resolution to amend 
the Articles of Association must in all cases be stated 
in the notice of meeting and a copy of the resolution 
must be deposited simultaneously at the company’s 
offi  ces for inspection by shareholders. If the required 
capital is not represented at the meeting, a second 
General Meeting of Shareholders must be held within 
eight weeks of that meeting, at which a resolution to 
amend the Articles of Association may be adopted 
irrespective of the capital represented.

Change of control
The company is not a party to material agreements 
which are in any way subject to or aff ected by a change 
of control over the company following a public off er as 
referred to in Section 5:70 of the Financial Supervision 
Act. There are no agreements under which Heineken 
Holding N.V. is liable to make any payment to members 
of the Board of Directors or employees on termination 
of employment following a public off er as referred to in 
Section 5:70 of the Financial Supervision Act.

 STATEMENT OF THE BOARD OF DIRECTORS

In accordance with Article 5:25c paragraph 2 sub c 
of the Financial Supervision Act, we confi rm that, 
to the best of our knowledge,
•  the fi nancial statements in this Annual Report 2014 
give a true and fair view of our assets and liabilities, 
our fi nancial position as at 31 December 2014, 
and the results of our consolidated operations for the 
fi nancial year 2014; and

•  the Report of the Board of Directors includes a fair 

review of the position as at 31 December 2014 and the 
development and performance during the fi nancial 
year 2014 of Heineken Holding N.V. and the under-
takings included in the consolidation taken as a whole, 
and describes the principal risks that Heineken 
Holding N.V. faces.

Amsterdam, 10 February 2015

  Board of Directors
Mr M. Das
Mrs C.L. de Carvalho-Heineken
Mr J.A. Fernández Carbajal
Mrs C.M. Kwist
Mr A.A.C. de Carvalho

2

Acquisition of own shares
The Annual General Meeting of Shareholders on 
24 April 2014 extended, for the statutory maximum 
period of 18 months, commencing on 24 April 2014, 
the authorisation which it had granted to the Board 
of Directors on 25 April 2013 to acquire own shares 
subject to the following conditions and with due 
observance of the law and the Articles of Association:
a  the maximum number of shares which may be 

acquired is 10 per cent of the issued share capital 
of the company at any time during the period of 
authorisation;

b  transactions must be executed at a price between 
the nominal value of the shares and 110 per cent 
of the opening price quoted for the shares in the 
Offi  cial Price List (Offi  ciële Prijscourant) of NYSE 
Euronext Amsterdam on the date of the transaction 
or, in the absence of such a price, the latest price 
quoted therein;

c  transactions may be executed on the stock 

exchange or otherwise.

Issue of shares
The Annual General Meeting of Shareholders on 
24 April 2014 furthermore extended, for a period 
of 18 months, commencing on 24 April 2014, the 
authorisation which it had granted to the Board of 
Directors on 25 April 2013 to issue shares or grant 
rights to subscribe for shares, with due observance of 
the law and the Articles of Association.
The authorisation is limited to 10 per cent of the issued 
share capital of the company on the date of issue.
  The Annual General Meeting of Shareholders on 
24 April 2014 also extended, for a period of 18 months, 
commencing on 24 April 2014, the authorisation which 
it had granted to the Board of Directors on 25 April 
2013 to restrict or exclude shareholders’ pre-emptive 
rights in relation to the issue of shares or the granting 
of rights to subscribe for shares, with due observance 
of the law and the Articles of Association.

H E I N E K E N   H O L D I N G   N .V.   A N N U A L   R E P O R T   2 0 14

20

2014FI NANCIAL STATEMENTS 2014

 BALANCE SHEET OF HEINEKEN HOLDING N.V.

before appropriation of profi t
in millions of euros

Assets

Financial fixed assets

Participating interest in Heineken N.V.

note I

Current assets

Cash

note II

31 December 2014

31 December 2013

6,125

–

5,620

–

6,125

5,620

H E I N E K E N   H O L D I N G   N .V.   A N N U A L   R E P O R T   2 0 14

22

B A L A N C E   S H E E T   O F   H E I N E K E N   H O L D I N G   N .V.

Equity and liabilities

Shareholders’ equity

Issued capital:

Priority shares

Ordinary shares

Share premium

Translation reserve

Hedging reserve

Fair value reserve

Other legal reserves

Retained earnings

Profi t for the year

Current liabilities

Other payables

note III

31 December 2014

31 December 2013

–

461

–

461

461

1,257

(549)

(49)

48

372

3,825

760

6,125

–

6,125

461

1,257

(862)

2

49

403

3,627

683

5,620

–

5,620

F I N A N C I A L   S TAT E M E N T S   2 0 14

23

 INCOME STATEMENT
OF HEINEKEN HOLDING N.V.

in millions of euros

Share in result of participating interest 

in Heineken N.V. after income tax

note IV

Other revenues and expenses after 

income tax

note V

Profi t

2014

 2013

760

–

760

683

–

683

H E I N E K E N   H O L D I N G   N .V.   A N N U A L   R E P O R T   2 0 14

24

 NOTES TO THE BALANCE SHEET
AS AT 31 DECEMBER 2014
AND THE INCOME STATEMENT FOR 2014 
OF HEINEKEN HOLDING N.V.

Reporting entity
Heineken Holding N.V. (the ‘Company’) is a company domiciled in the Netherlands.

Basis of preparation 
The Company fi nancial statements have been prepared in accordance with the provisions of 
Part 9 of Book 2 of the Dutch Civil Code. The Company uses the option of Section 362, sub-
section 8, of Part 9, Book 2, of the Dutch Civil Code to prepare the Company fi nancial statements 
on the basis of the same accounting principles as those applied for the consolidated fi nancial 
statements. These consolidated fi nancial statements are prepared in accordance with 
Inter national Financial Reporting Standards (IFRS) as endorsed by the European Union (EU) 
and also comply with the fi nancial reporting requirements included in Part 9 of Book 2 of the 
Dutch Civil Code. Only IFRSs adopted by the EU have been applied in preparation of the 
consolidated fi nancial statements. For a further description of these principles see the notes to 
the consoli dated fi nancial statements. 

Heineken Holding N.V. presents a condensed income statement, using the facility of Article 402 

of Part 9, Book 2, of the Dutch Civil Code.

The amounts disclosed in the notes to the balance sheet and income statement are in millions 

of euros, unless otherwise indicated.

The fi nancial statements have been prepared by the Board of Directors of the Company and 

authorised for issue on 10 February 2015 and will be submitted for adoption to the Annual 
General Meeting of Shareholders on 23 April 2015. 

Significant accounting policies

Financial fixed assets
Participating interests, over which signifi cant infl uence is exercised, are measured on basis 
of the equity method. 

Shareholders’ equity
The translation reserve and other legal reserves are recognised in accordance with the 
Dutch Civil Code.

Profit of participating interests
The share in the result of participating interests consists of the share of the Company 
in the result of these participating interests.

note I 

PARTICIPATING INTEREST IN HEINEKEN N.V

The interest of Heineken Holding N.V. in Heineken N.V. is 50.005 per cent of the issued capital 
(being 50.126 per cent (2013: 50.093 per cent) of the outstanding capital following the purchase 
of own shares by Heineken N.V.). The nominal value of the Heineken N.V. shares held by the 
Company amounted to EUR461 million as at 31 December 2014 (EUR461 million as at 
31 December 2013). 

Valuation of the participating interest in Heineken N.V. is based on 50.126 per cent of the 

shareholders’ equity published by Heineken N.V. in its fi nancial statements. 

F I N A N C I A L   S TAT E M E N T S   2 0 14

25

 N O T E S   T O   T H E   B A L A N C E   S H E E T   A S   AT   3 1   D E C E M B E R   2 0 14   A N D   T H E   I N C O M E   S TAT E M E N T   F O R   2 0 14 

O F   H E I N E K E N   H O L D I N G   N .V.

The market capitalisation of the participating interest in Heineken N.V. as at 31 December 2014 
amounted to EUR17.0 billion (31 December 2013: EUR14.1 billion).

Balance as at 1 January 2013

50.093% of the profi t of Heineken N.V.

Dividend payments received by Heineken Holding N.V.

Movements in translation reserve

Movements cash fl ow hedges

Movements fair value adjustments

Actuarial gains and losses

Share of other comprehensive income of associates 

and joint ventures of Heineken N.V.

Purchase own shares by Heineken N.V. 

Share-based payments by Heineken N.V.

Movement because of changes in consolidation 

by Heineken N.V.

Balance as at 31 December 2013

Balance as at 1 January 2014

50.126% of the profi t of Heineken N.V.

Dividend payments received by Heineken Holding N.V.

Movements in translation reserve

Movements cash fl ow hedges

Movements fair value adjustments

Actuarial gains and losses

Share of other comprehensive income of associates 

and joint ventures of Heineken N.V.

Purchase own shares by Heineken N.V.

Share-based payments by Heineken N.V.

Movement because of changes in consolidation 

by Heineken N.V.

Balance as at 31 December 2014

note II  CASH

5,787

683

(265)

(598)

7

(27)

98

5

(11)

4

(63)

5,620

5,620

760

(256)

313

(51)

(1)

(176)

–

(17)

24

(91)

6,125

This item relates to the balances as at balance sheet date on a current account and a deposit 
account relating to the priority shares.

H E I N E K E N   H O L D I N G   N .V.   A N N U A L   R E P O R T   2 0 14

26

 N O T E S   T O   T H E   B A L A N C E   S H E E T   A S   AT   3 1   D E C E M B E R   2 0 14   A N D   T H E   I N C O M E   S TAT E M E N T   F O R   2 0 14 

O F   H E I N E K E N   H O L D I N G   N .V.

note III  SHAREHOLDERS’ EQUITY

Issued

Share Translation

Hedging

Fair value Other legal

Retained

Profi t for

capital

premium

reserve

reserve

reserve

reserves

earnings

the year

Balance as at 1 January 2013

461

1,257

Other comprehensive income 2

Profi t for the year

Total comprehensive income

Transfer of profi t to retained earnings

Transfer between reserves

Dividends to shareholders

Purchase own shares by Heineken N.V. 

Share-based payments by Heineken N.V.

Changes in consolidation by Heineken N.V.

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

(264)

(598)

–

(598)

–

–

–

–

–

–

Balance as at 31 December 2013

461

1,257

(862)

Balance as at 1 January 2014

461

1,257

(862)

Other comprehensive income 2

Profi t for the year

Total comprehensive income

Transfer of profi t to retained earnings

Transfer between reserves

Dividends to shareholders

Purchase own shares by Heineken N.V.

Share-based payments by Heineken N.V.

Changes in consolidation by Heineken N.V.

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

313

–

313

–

–

–

–

–

–

(5)

7

–

7

–

–

–

–

–

–

2

2

(51)

–

(51)

–

–

–

–

–

–

76

(27)

–

(27)

–

–

–

–

–

–

49

49

(1)

–

(1)

–

–

–

–

–

–

390

–

107

107

–

(94)

–

–

–

–

2,413

103

(107)

(4)

1,459

–

683

683

1,459

(1,459)

94

(265)

(11)

4

(63)

–

–

–

–

–

Total

equity 1

5,787

(515)

683

168

–

–

(265)

(11)

4

(63)

403

3,627

683

5,620

403

–

87

87

–

(118)

–

–

–

–

3,627

(176)

(87)

(263)

683

118

(256)

(17)

24

(91)

683

–

760

760

(683)

–

–

–

–

–

5,620

85

760

845

–

–

(256)

(17)

24

(91)

Balance as at 31 December 2014

461

1,257

(549)

(49)

48

372

3,825

760

6,125

1 Total equity attributable to equity 

holders of Heineken Holding N.V.
2 Net income recognised directly in 

equity is explained in the consolidated 

statement of comprehensive income.

For further explanation reference is made to note 22 to the consolidated fi nancial statements.

F I N A N C I A L   S TAT E M E N T S   2 0 14

27

 N O T E S   T O   T H E   B A L A N C E   S H E E T   A S   AT   3 1   D E C E M B E R   2 0 14   A N D   T H E   I N C O M E   S TAT E M E N T   F O R   2 0 14 

O F   H E I N E K E N   H O L D I N G   N .V.

note IV  SHARE IN RESULT OF PARTICIPATING INTEREST IN HEINEKEN N.V. 

AFTER INCOME TAX

Included here is the share in the profi t of Heineken N.V. for 2014, being 50.126 per cent 
of EUR1,516 million (2013: 50.093 per cent of EUR1,364 million).

note V  OTHER REVENUES AND EXPENSES AFTER INCOME TAX

Expenses made to manage and provide services to Heineken N.V. amounting to EUR744 
thousand (2013: EUR758 thousand) are reimbursed by Heineken N.V. to Heineken Holding N.V. 
in accordance with the management agreement. 

The remuneration of the Board of Directors is disclosed in note 35 to the consolidated 

fi nancial statements.

H E I N E K E N   H O L D I N G   N .V.   A N N U A L   R E P O R T   2 0 14

28

  
 N O T E S   T O   T H E   B A L A N C E   S H E E T   A S   AT   3 1   D E C E M B E R   2 0 14   A N D   T H E   I N C O M E   S TAT E M E N T   F O R   2 0 14 

O F   H E I N E K E N   H O L D I N G   N .V.

note VI  AUDIT FEES

Other expenses in the consolidated fi nancial statements include EUR12.4 million of fees in 
2014 (2013: EUR13.7 million) for services provided by KPMG Accountants N.V. and its member 
fi rms and/or affi  liates. Fees for audit services include the audit of the fi nancial statements of 
Heineken Holding N.V. and its subsidiaries. Fees for other audit services include review of interim 
fi nancial statements, sustainability, subsidy and other audits. Fees for tax services include tax 
compliance and tax advice. Fees for other non-audit services include agreed upon procedures and 
advisory services.

In millions of euros

KPMG

Other KPMG

Total

Accountants N.V.

member fi rms

and affi  liates

2014

2013

2014

2013

2014

2013

1.9

0.5

–

0.1

2.1

0.4

–

0.1

7.4

0.5

1.5

0.5

8.2

0.7

1.4

0.8

9.3

1.0

1.5

0.6

10.3

1.1

1.4

0.9

2.5

2.6

9.9

11.1

12.4

13.7

Audit of Heineken Holding N.V. and its subsidiaries

Other audit services

Tax services

Other non-audit services

  Amsterdam, 10 February 2015

Board of Directors
Mr M. Das
Mrs C.L. de Carvalho-Heineken
Mr J.A. Fernández Carbajal
Mrs C.M. Kwist
Mr A.A.C. de Carvalho

F I N A N C I A L   S TAT E M E N T S   2 0 14

29

 CONSOLIDATED INCOME STATEMENT

in millions of euros

Revenue

Other income

note 5

note 8

Raw materials, consumables and services

note 9

Personnel expenses

note 10

Amortisation, depreciation and impairments note 11

(12,053)

(3,080)

(1,437)

48

(457)

(79)

note 12

note 12

note 12

note 16

note 13

Total expenses

Results from operating activities

Interest income

Interest expenses

Other net fi nance income/(expenses)

Net fi nance expenses

Share of profi t of associates and joint 

ventures and impairments thereof 

(net of income tax)

Profi t before income tax 

Income tax expense

Profi t 

Attributable to:

Equity holders of Heineken Holding N.V. 

(net profi t)

Non-controlling interests in Heineken N.V.

Non-controlling interests in Heineken N.V. 

group companies

Profi t 

Weighted average number of ordinary 

shares – basic

Weighted average number of ordinary 

shares – diluted

Basic earnings per ordinary share (EUR)

note 23

note 23

note 23

Diluted earnings per ordinary share (EUR)

note 23

2014

19,257

93

(16,570)

2,780

(488)

148

2,440

(732)

1,708

760

756

192

1,708

(12,186)

(3,108)

(1,581)

47

(579)

(61)

2013

19,203

226

(16,875)

2,554

(593)

146

2,107

(520)

1,587

683

681

223

1,587

288,030,168

288,030,168

288,030,168

288,030,168

2.64

2.64

2.37

2.37

H E I N E K E N   H O L D I N G   N .V.   A N N U A L   R E P O R T   2 0 14

30

 CONSOLIDATED STATEMENT
OF COMPREHENSIVE INCOME

in millions of euros

Profi t

Other comprehensive income:

Items that will not be reclassifi ed 

to profi t or loss:

Actuarial gains and losses

note 24/28

(344)

697

–

(5)

(99)

(3)

(1)

(7)

Items that may be subsequently reclassifi ed 

to profi t or loss:

Currency translation diff erences

note 24

Recycling of currency translation diff erences 

to profi t or loss 

note 24

Effective portion of net investment hedges note 24

Eff ective portion of changes in fair value of 

cash fl ow hedges

Eff ective portion of cash fl ow hedges 

transferred to profi t or loss

Net change in fair value available-for-sale 

investments

Share of other comprehensive income of 

associates and joint ventures

Other comprehensive income, net of tax

note 24

note 24

note 24

note 24

note 24

Total comprehensive income 

Attributable to:

Equity holders of Heineken Holding N.V.

Non-controlling interests in Heineken N.V.

Non-controlling interests in Heineken N.V. 

group companies

Total comprehensive income 

2014

1,708

2013

1,587

197

(1,282)

1

13

16

(4)

(53)

5

238

1,946

845

841

260

1,946

(1,107)

480

168

168

144

480

F I N A N C I A L   S TAT E M E N T S   2 0 14

31

 CONSOLIDATED STATEMENT
OF FINANCIAL POSITION

in millions of euros

31 December 2014

31 December 2013

Assets

Non-current assets

Property, plant & equipment

Intangible assets

note 14

note 15

Investments in associates and joint ventures note 16

Other investments and receivables

note 17

Advances to customers

Deferred tax assets

Current assets

Inventories

Other investments

Trade and other receivables

Prepayments and accrued income

Income tax receivables

Cash and cash equivalents

Assets classifi ed as held for sale

note 18

note 19

note 17

note 20

note 21

note 7

8,718

16,341

2,033

737

254

661

1,634

13

2,743

317

23

668

688

8,454

15,934

1,883

762

301

508

28,744

27,842

1,512

11

2,427

218

–

1,290

37

6,086

5,495

34,830

33,337

H E I N E K E N   H O L D I N G   N .V.   A N N U A L   R E P O R T   2 0 14

32

C O N S O L I D AT E D   S TAT E M E N T   O F   F I N A N C I A L   P O S I T I O N

Equity 

Share capital

Share premium

Reserves

Retained earnings

note 22

note 22

Equity attributable to equity holders of 

Heineken Holding N.V.

Non-controlling interests in Heineken N.V.

Non-controlling interests in Heineken N.V. 

group companies

note 22

Liabilities

Non-current liabilities

Loans and borrowings

Tax liabilities

Employee benefi ts

Provisions

Deferred tax liabilities

Current liabilities

Bank overdrafts

Loans and borrowings

Trade and other payables

Tax liabilities

Provisions

Liabilities classifi ed as held for sale

note 25

note 28

note 30

note 18

note 21

note 25

note 31

note 30

note 7

31 December 2014

31 December 2013

461

1,257

(178)

4,585

9,499

3

1,443

398

1,503

595

1,671

5,533

390

165

178

6,125

6,284

1,043

13,452

5,620

5,782

954

12,356

461

1,257

(408)

4,310

9,853

112

1,202

367

1,444

12,846

12,978

178

2,195

5,131

317

171

11

8,532

21,378

34,830

8,003

20,981

33,337

F I N A N C I A L   S TAT E M E N T S   2 0 14

33

 CONSOLIDATED STATEMENT
OF CASH FLOWS

in millions of euros

2014

2013

Operating activities

Profi t

Adjustments for:

Amortisation, depreciation and impairments note 11

Net interest expenses

note 12

Gain on sale of property, plant & equipment, 

intangible assets and subsidiaries, 

1,708

1,437

409

joint ventures and associates

note 8

(93)

Investment income and share of profi t 

and impairments of associates and 

joint ventures and dividend income on 

available-for-sale and held for trading 

investments

Income tax expenses

Other non-cash items

Cash fl ow from operations before changes 

in working capital and provisions

note 13

Change in inventories

Change in trade and other receivables

Change in trade and other payables

Total change in working capital

Change in provisions and employee benefi ts

Cash fl ow from operations

Interest paid

Interest received

Dividends received

Income taxes paid

Cash fl ow related to interest, dividend 

and income tax

Cash fl ow from operating activities

(158)

732

244

(104)

(325)

456

(522)

60

125

(745)

1,587

1,581

532

(226)

(160)

520

156

4,279

3,990

(42)

5

88

(557)

56

148

(716)

51

(58)

3,983

(1,069)

2,914

27

(166)

4,140

(1,082)

3,058

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C O N S O L I D AT E D   S TAT E M E N T   O F   C A S H   F L O W S

Investing activities

Proceeds from sale of property, plant & 

equipment and intangible assets

Purchase of property, plant & equipment

Purchase of intangible assets

Loans issued to customers and other 

investments

Repayment on loans to customers

Cash fl ow (used in)/from operational 

investing activities

Free operating cash flow

note 14

note 15

144

(1,494)

(57)

(117)

40

Acquisition of subsidiaries, net of cash 

acquired

note 6

(159)

(7)

(27)

4

858

(2,443)

(723)

(9)

(137)

1

Acquisition of/additions to associates, 

joint ventures and other investments

Disposal of subsidiaries, net of cash 

disposed of

note 6/7

Disposal of associates, joint ventures and 

other investments

Cash fl ow (used in)/from acquisitions and 

disposals

Cash fl ow (used in)/from investing activities

Financing activities

Proceeds from loans and borrowings

Repayment of loans and borrowings

Dividends paid

Purchase own shares by Heineken N.V.

Acquisition of non-controlling interests

Other

Cash fl ow (used in)/from fi nancing activities

Net cash fl ow

Cash and cash equivalents as at 1 January

Eff ect of movements in exchange rates

Cash and cash equivalents as at 

31 December

note 21

F I N A N C I A L   S TAT E M E N T S   2 0 14

35

2014

2013

152

(1,369)

(77)

(143)

41

(17)

(53)

460

165

1,663

(2,474)

(710)

(21)

(209)

(1)

(1,484)

1,574

(189)

(1,673)

(2,453)

(1,068)

1,112

29

73

(1,396)

1,518

555

(841)

(1,752)

321

846

(55)

1,112

 CONSOLIDATED STATEMENT
OF CHANGES IN EQUITY

in millions of euros

Share

capital

Share

premium

Translation

reserve

Hedging

reserve

Balance as at 1 January 2013

461

1,257

Profi t

Other comprehensive income 

Total comprehensive income

Transfer to retained earnings

Dividends to shareholders

note 24

Purchase own shares by Heineken N.V. 

Share-based payments by Heineken N.V.

 Acquisition of non-controlling interests in Heineken N.V. 

group companies without a change in control

note 6

Balance as at 31 December 2013

Balance as at 1 January 2014

Profi t

Other comprehensive income

Total comprehensive income

Transfer to retained earnings

Dividends to shareholders

Purchase own shares by Heineken N.V. 

Share-based payments by Heineken N.V.

note 24

Acquisition of non-controlling interests in Heineken N.V.

group companies without a change in control

note 6

–

–

–

–

–

–

–

–

461

461

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

1,257

1,257

–

–

–

–

–

–

–

–

(264)

–

(598)

(598)

–

–

–

–

–

(862)

(862)

–

313

313

–

–

–

–

–

(5)

–

7

7

–

–

–

–

–

2

2

–

(51)

(51)

–

–

–

–

–

Balance as at 31 December 2014

461

1,257

(549)

(49)

* Equity attributable to equity 

holders of Heineken Holding N.V.

H E I N E K E N   H O L D I N G   N .V.   A N N U A L   R E P O R T   2 0 14

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C O N S O L I D AT E D   S TAT E M E N T   O F   C H A N G E S   I N   E Q U I T Y

Fair value

reserve

Other legal

reserves

Retained

earnings

Equity*

Non-controlling

Non-controlling

interests

interests

in Heineken N.V.

in Heineken N.V.

group companies

Total

equity

12,805

1,587

(1,107)

480

–

(715)

(21)

8

(201)

12,356

12,356

1,708

238

1,946

–

(736)

(1)

48

(161)

5,947

681

(513)

168

–

(265)

(10)

4

(62)

5,782

5,782

756

85

841

–

(256)

(16)

23

(90)

1,071

223

(79)

144

–

(185)

–

–

(76)

954

954

192

68

260

–

(224)

32

1

20

6,284

1,043

13,452

76

–

(27)

(27)

–

–

–

–

–

49

49

–

(1)

(1)

–

–

–

–

–

390

107

–

107

(94)

–

–

–

–

403

403

87

–

87

(118)

–

–

–

–

3,872

576

103

679

94

(265)

(11)

4

(63)

4,310

4,310

673

(176)

497

118

(256)

(17)

24

(91)

48

372

4,585

5,787

683

(515)

168

–

(265)

(11)

4

(63)

5,620

5,620

760

85

845

–

(256)

(17)

24

(91)

6,125

F I N A N C I A L   S TAT E M E N T S   2 0 14

37

 NOTES TO THE CONSOLIDATED
FINANCIAL STATEMENTS

note1 

REPORTING ENTITY

Heineken Holding N.V. (the ‘Company’) is a company domiciled in the Netherlands. The address 
of the Company’s registered offi  ce is Tweede Weteringplantsoen 5, Amsterdam. The consolidated 
fi nancial statements of the Company as at and for the year ended 31 December 2014 comprise 
Heineken Holding N.V., Heineken N.V., its subsidiaries (together referred to as ‘HEINEKEN’ and 
individually as ‘HEINEKEN’ entities) and HEINEKEN’s interest in jointly controlled entities and 
associates.

Disclosures on subsidiaries, jointly controlled entities and associates are included in notes 36 

and 16 respectively. 

HEINEKEN is primarily involved in the brewing and selling of beer.

note 2  BASIS OF PREPARATION

(a) Statement of compliance
The consolidated fi nancial statements have been prepared in accordance with International 
Financial Reporting Standards (IFRS) as endorsed by the European Union (EU) and also comply 
with the fi nancial reporting requirements included in Part 9 of Book 2 of the Dutch Civil Code. 
All standards and interpretations issued by the International Accounting Standards Board (IASB) 
and the International Financial Reporting Interpretations Committee (IFRIC) eff ective year-end 
2014 have been adopted by the EU. Consequently, the accounting policies applied by HEINEKEN 
also comply fully with IFRS as issued by the IASB.

The consolidated fi nancial statements have been prepared by the Board of Directors of the 
Company and authorised for issue on 10 February 2015 and will be submitted for adoption to 
the Annual General Meeting of Shareholders on 23 April 2015.

(b) Basis of measurement
The consolidated fi nancial statements have been prepared on the historical cost basis unless 
otherwise indicated. 

The methods used to measure fair values are discussed further in notes 3 and 4.

(c) Functional and presentation currency
These consolidated fi nancial statements are presented in euro, which is the Company’s functional 
currency. All fi nancial information presented in euro has been rounded to the nearest million 
unless stated otherwise.

(d) Use of estimates and judgements
The preparation of consolidated fi nancial statements in conformity with IFRSs requires 
management to make judgements, estimates and assumptions that aff ect the application of 
accounting policies and the reported amounts of assets and liabilities, income and expenses. 
Actual results may diff er from these estimates.

Estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to 

accounting estimates are recognised in the period in which the estimates are revised and in any 
future periods aff ected.

In particular, information about assumptions and estimation uncertainties and critical 

judgements in applying accounting policies that have the most signifi cant eff ect on the amounts 
recognised in the consolidated fi nancial statements are described in the following notes:
•  Note 6  Acquisitions and disposals of subsidiaries and non-controlling interests
•  Note 15  Intangible assets

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N O T E S   T O   T H E   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S

•  Note 16  Investments in associates and joint ventures
•  Note 17  Other investments and receivables
•  Note 18  Deferred tax assets and liabilities
•  Note 28  Employee benefi ts
•  Note 30  Provisions 
•  Note 32  Financial risk management and fi nancial instruments
•  Note 34  Contingencies

(e) Changes in accounting policies
HEINEKEN has adopted the following new standards and amendments to standards, including 
any consequential amendments to other standards, with a date of initial application of 
1 January 2014:
•  Off setting Financial Assets and Financial Liabilities (Amendments to IAS 32) 
•  Recoverable Amount Disclosures for Non-Financial Assets (Amendments to IAS 36)
•  Novation of Derivatives and Continuation of Hedge Accounting (Amendments to IAS 39)
•  IFRIC 21 Levies

Offsetting Financial Assets and Financial liabilities (Amendments to IAS 32)
The amendments to IAS 32 clarify the off setting rules for fi nancial assets and fi nancial liabilities 
on the statement of fi nancial position. The clarifi cations of the off setting principle in IAS 32 
did not result in any changes to the fi nancial assets and liabilities compared with the practice 
adopted before these amendments.

Recoverable Amount Disclosures for Non-Financial Assets (Amendments to IAS 36)
HEINEKEN will comply with the extended disclosure requirements on the recoverable amount 
of non-fi nancial assets, when applicable.

Novation of Derivatives and Continuation of Hedge Accounting (Amendments to IAS 39)
As the result of this amendment, HEINEKEN has changed its accounting policy for novation of 
derivatives and continuation of hedge accounting. These amendments, however, did not have an 
impact on the consolidated fi nancial statements of HEINEKEN.

IFRIC 21 Levies
IFRIC 21 Levies clarifi es that a levy is not recognised until the obligating event specifi ed in the 
legislation occurs, even if there is no realistic opportunity to avoid the obligation. HEINEKEN 
has reassessed the timing of when to accrue levies imposed by legislation and concluded that 
the interpretation does not have a material impact on the consolidated fi nancial statements.

note 3 

SIGNIFICANT ACCOUNTING POLICIES

General
The accounting policies set out below have been applied consistently to all periods presented 
in these consolidated fi nancial statements and have been applied consistently by HEINEKEN 
entities.

F I N A N C I A L   S TAT E M E N T S   2 0 14

39

N O T E S   T O   T H E   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S

(a) Basis of consolidation

(i) Business combinations
Business combinations are accounted for using the acquisition method as at the acquisition date, 
which is the date on which control is transferred to HEINEKEN. HEINEKEN controls an entity when 
it is exposed to, or has rights to, variable returns from its involvement with the entity and has the 
ability to aff ect those returns through its power over the entity.

HEINEKEN measures goodwill at the acquisition date as the fair value of the consideration 

transferred plus the fair value of any previously held equity interest in the acquiree and the 
recognised amount of any non-controlling interests in the acquiree, less the net recognised 
amount (generally fair value) of the identifi able assets acquired and liabilities assumed. When 
the excess is negative, a bargain purchase gain is recognised immediately in profi t or loss.

The consideration transferred does not include amounts related to the settlement of pre-

existing relationships. Such amounts are generally recognised in profi t or loss.

Costs related to the acquisition, other than those associated with the issue of debt or equity 

securities, that HEINEKEN incurs in connection with a business combination are expensed as 
incurred.

Any contingent consideration payable is recognised at fair value at the acquisition date. 
If the contingent consideration is classifi ed as equity, it is not remeasured and settlement is 
accounted for within equity. Otherwise, subsequent changes to the fair value of the contingent 
considerations are recognised in profi t or loss.

(ii) Acquisitions of non-controlling interests
Acquisitions of non-controlling interests are accounted for as transactions with owners in their 
capacity as owners and therefore no goodwill is recognised as a result. Adjustments to non-
controlling interests arising from transactions that do not involve the loss of control are based on 
a proportionate amount of the net assets of the subsidiary.

(iii) Subsidiaries
Subsidiaries are entities controlled by HEINEKEN. HEINEKEN controls an entity when it is exposed 
to, or has rights to, variable returns from its involvement with the entity and has the ability to 
aff ect those returns through its power over the entity. The fi nancial statements of subsidiaries 
are included in the consolidated fi nancial statements from the date that control commences 
until the date that control ceases. Accounting policies of subsidiaries have been changed where 
necessary to ensure consistency with the policies adopted by HEINEKEN. 

Losses applicable to the non-controlling interests in a subsidiary are allocated to the non-

controlling interests, even if doing so causes the non-controlling interests to have a defi cit 
balance.

(iv) Loss of control
Upon the loss of control, HEINEKEN derecognises the assets and liabilities of the subsidiary, 
any non-controlling interests and the other components of equity related to the subsidiary. 
Any resulting gain or loss is recognised in profi t or loss. If HEINEKEN retains any interest in 
the previous subsidiary, such interest is measured at fair value at the date that control is lost. 
Subsequently, it is accounted for as an equity-accounted investee or as an available-for-sale 
fi nancial asset, depending on the level of infl uence retained.

(v) Interests in equity-accounted investees
HEINEKEN’s investments in associates and joint ventures are accounted for using the equity 
method of accounting. Investments in associates are those entities in which HEINEKEN has 

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N O T E S   T O   T H E   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S

signifi cant infl uence, but no control or joint control, over the fi nancial and operating policies. 
Joint ventures are the arrangements in which HEINEKEN has joint control, whereby HEINEKEN 
has rights to the net assets of the arrangement, rather than rights to its assets and obligations 
for its liabilities.

Investments in associates and joint ventures are recognised initially at cost. The cost of the 

investment includes transaction costs.

The consolidated fi nancial statements include HEINEKEN’s share of the profi t or loss and 
other comprehensive income, after adjustments to align the accounting policies with those of 
HEINEKEN, from the date that signifi cant infl uence or joint control commences until the date 
that signifi cant infl uence or joint control ceases. 

When HEINEKEN’s share of losses exceeds the carrying amount of the associate or joint 

venture, including any long-term investments, the carrying amount is reduced to nil and 
recognition of further losses is discontinued except to the extent that HEINEKEN has an 
obligation or has made a payment on behalf of the associate or joint venture.

(vi) Transactions eliminated on consolidation
Intra-HEINEKEN balances and transactions, and any unrealised gains and losses or income and 
expenses arising from intra-HEINEKEN transactions, are eliminated in preparing the consolidated 
fi nancial statements. Unrealised gains arising from transactions with equity-accounted 
associates and JVs are eliminated against the investment to the extent of HEINEKEN’s interest 
in the investee. Unrealised losses are eliminated in the same way as unrealised gains, but only to 
the extent that there is no evidence of impairment. 

(b) Foreign currency

(i) Foreign currency transactions
Transactions in foreign currencies are translated to the respective functional currencies of 
HEINEKEN entities at the exchange rates at the dates of the transactions. Monetary assets 
and liabilities denominated in foreign currencies at the reporting date are retranslated to the 
functional currency at the exchange rate at that date. The foreign currency gain or loss arising 
on monetary items is the diff erence between amortised cost in the functional currency at the 
beginning of the period, adjusted for eff ective interest and payments during the period, and the 
amortised cost in foreign currency translated at the exchange rate at the end of the reporting 
period.

Non-monetary assets and liabilities denominated in foreign currencies that are measured 
at fair value are retranslated to the functional currency at the exchange rate at the date that 
the fair value was determined. Non-monetary items in a foreign currency that are measured 
at cost are translated into the functional currency using the exchange rate at the date of the 
transaction. 

Foreign currency diff erences arising on retranslation are recognised in profi t or loss, except 
for diff erences arising on the retranslation of available-for-sale (equity) investments and foreign 
currency diff erences arising on the retranslation of a fi nancial liability designated as a hedge 
of a net investment, which are recognised in other comprehensive income.

(ii) Foreign operations
The assets and liabilities of foreign operations, including goodwill and fair value adjustments 
arising on acquisition, are translated to euro at exchange rates at the reporting date. The 
income and expenses of foreign operations, excluding foreign operations in hyperinfl ationary 
economies, are translated to euro at exchange rates approximating to the exchange rates ruling 
at the dates of the transactions. Group entities, with a functional currency being the currency 

F I N A N C I A L   S TAT E M E N T S   2 0 14

41

N O T E S   T O   T H E   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S

of a hyperinfl ationary economy, fi rst restate their fi nancial statements in accordance with 
IAS 29, Financial Reporting in Hyperinfl ationary Economies (see ‘Reporting in hyperinfl ationary 
economies’ below). The related income, costs and balance sheet amounts are translated at the 
foreign exchange rate ruling at the balance sheet date.

Foreign currency diff erences are recognised in other comprehensive income and are presented 

within equity in the translation reserve. However, if the operation is not a wholly-owned 
subsidiary, the relevant proportionate share of the translation diff erence is allocated to the 
non-controlling interests. When a foreign operation is disposed of such that control, signifi cant 
infl uence or joint control is lost, the cumulative amount in the translation reserve related to that 
foreign operation is reclassifi ed to profi t or loss as part of the gain or loss on disposal. When 
HEINEKEN disposes of only part of its interest in a subsidiary that includes a foreign operation 
while retaining control, the relevant proportion of the cumulative amount is reattributed to non-
controlling interests. When HEINEKEN disposes of only part of its investment in an associate 
or joint venture that includes a foreign operation while retaining signifi cant infl uence or joint 
control, the relevant proportion of the cumulative amount is reclassifi ed to profi t or loss.

Foreign exchange gains and losses arising from a monetary item receivable from or payable 
to a foreign operation, the settlement of which is neither planned nor likely in the foreseeable 
future, are considered to form part of a net investment in a foreign operation and are recognised 
in other comprehensive income, and are presented within equity in the translation reserve.
The following exchange rates, for the most important countries in which HEINEKEN has 

operations, were used while preparing these consolidated fi nancial statements:

In euros 

Year-end 

Average

2014 

2013 

2014 

2013

BRL 
GBP 
MXN 
NGN 
PLN 
RUB 
SGD 
USD 
VND in 1,000  

0.3105 
1.2839 
0.0560 
0.0049 
0.2340 
0.0138 
0.6227 
0.8237 
0.0387 

0.3070 
1.1995 
0.0553 
0.0047 
0.2407 
0.0221 
0.5743 
0.7251 
0.0345 

0.3202 
1.2403 
0.0566 
0.0048 
0.2389 
0.0196 
0.5943 
0.7527 
0.0355 

0.3486
1.1775
0.0590
0.0049
0.2382
0.0236
0.6017
0.7530
0.0358

(iii) Reporting in hyperinflationary economies
When the economy of a country in which HEINEKEN operates is deemed hyperinfl ationary and 
the functional currency of a Group entity is the currency of that hyperinfl ationary economy, the 
fi nancial statements of such Group entities are adjusted so that they are stated in terms of the 
measuring unit current at the end of the reporting period. This involves restatement of income 
and expenses to refl ect changes in the general price index from the start of the reporting period 
and restatement of non-monetary items in the balance sheet, such as P, P & E, to refl ect current 
purchasing power as at the period end using a general price index from the date when they 
were fi rst recognised. Comparative amounts are not adjusted. Any diff erences arising were 
recorded in equity on adoption. 

In 2013, hyperinfl ation accounting was applicable to the operations in Belarus. No hyper-

infl ation accounting was applied in 2014.

H E I N E K E N   H O L D I N G   N .V.   A N N U A L   R E P O R T   2 0 14

42

 
 
 
N O T E S   T O   T H E   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S

(iv) Hedge of net investments in foreign operations
Foreign currency diff erences arising on the translation of a fi nancial liability designated as a 
hedge of a net investment in a foreign operation are recognised in other comprehensive income 
to the extent that the hedge is eff ective and regardless of whether the net investment is held 
directly or through an intermediate parent. These diff erences are presented within equity in the 
translation reserve. To the extent that the hedge is ineff ective, such diff erences are recognised 
in profi t or loss. When the hedged part of a net investment is disposed of, the relevant amount 
in the translation reserve is transferred to profi t or loss as part of the profi t or loss on disposal.

(c) Non-derivative financial instruments

(i) General
Non-derivative fi nancial instruments comprise investments in equity and debt securities, trade 
and other receivables, cash and cash equivalents, loans and borrowings, and trade and other 
payables.

Non-derivative fi nancial instruments are recognised initially at fair value plus, for instruments 
not at fair value through profi t or loss, any directly attributable transaction costs. Subsequent to 
initial recognition, non-derivative fi nancial instruments are measured as described below.
If HEINEKEN has a legal right to off set fi nancial assets with fi nancial liabilities and if 

HEINEKEN intends either to settle on a net basis or to realise the asset and settle the liability 
simultaneously, fi nancial assets and liabilities are presented in the statement of fi nancial position 
as a net amount. The right of set-off  is available today and not contingent on a future event 
and it is also legally enforceable for all counterparties in a normal course of business, as well as 
in the event of default, insolvency or bankruptcy.

Cash and cash equivalents comprise cash balances and call deposits. Bank overdrafts form an 

integral part of HEINEKEN’s cash management and are included as a component of cash and 
cash equivalents for the purpose of the statement of cash fl ows.

Accounting policies for interest income, interest expenses and other net fi nance income and 

expenses are discussed in note 3(r).

(ii) Held-to-maturity investments
If HEINEKEN has the positive intent and ability to hold debt securities to maturity, they are 
classifi ed as held-to-maturity. Debt securities are loans and long-term receivables and are 
measured at amortised cost using the eff ective interest method, less any impairment losses. 
Investments held-to-maturity are recognised or derecognised on the day they are transferred 
to or by HEINEKEN.

(iii) Available-for-sale investments
HEINEKEN’s investments in equity securities and certain debt securities are classifi ed as 
available-for-sale. Subsequent to initial recognition, they are measured at fair value and changes 
therein – other than impairment losses (see note 3i(i)) and foreign currency diff erences on 
available-for-sale monetary items (see note 3b(i)) – are recognised in other comprehensive 
income and presented within equity in the fair value reserve. When these investments are 
derecognised, the relevant cumulative gain or loss in the fair value reserve is transferred to profi t 
or loss. 

Where these investments are interest-bearing, interest calculated using the eff ective 

interest method is recognised in profi t or loss. Available-for-sale investments are recognised or 
derecognised by HEINEKEN on the date it commits to purchase or sell the investments.

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(iv) Other
Other non-derivative fi nancial instruments are measured at amortised cost using the eff ective 
interest method, less any impairment losses. Included in non-derivative fi nancial instruments are 
advances to customers. Subsequently, the advances are amortised over the term of the contract 
as a reduction of revenue.

(d) Derivative financial instruments (including hedge accounting)

(i) General
HEINEKEN uses derivatives in the ordinary course of business in order to manage market risks. 
Generally, HEINEKEN seeks to apply hedge accounting in order to minimise the eff ects of foreign 
currency, interest rate or commodity price fl uctuations in profi t or loss. 

Derivatives that can be used are interest rate swaps, forward rate agreements, caps and fl oors, 

commodity swaps, spot and forward exchange contracts and options. Transactions are entered 
into with a limited number of counterparties with strong credit ratings. Foreign currency, interest 
rate and commodity hedging operations are governed by internal policies and rules approved 
and monitored by the Executive Board of Heineken N.V.

Derivative fi nancial instruments are recognised initially at fair value, with attributable 

transaction costs recognised in profi t or loss as incurred. Derivatives for which hedge accounting 
is not applied are accounted for as instruments at fair value through profi t or loss. When 
derivatives qualify for hedge accounting, subsequent measurement is at fair value, and changes 
therein accounted for as described in 3b(iv), 3d(ii) or 3d(iii).

(ii) Cash flow hedges
Changes in the fair value of the derivative hedging instrument designated as a cash fl ow hedge 
are recognised in other comprehensive income and presented in the hedging reserve within 
equity to the extent that the hedge is eff ective. To the extent that the hedge is ineff ective, 
changes in fair value are recognised in profi t or loss.

If the hedging instrument no longer meets the criteria for hedge accounting, expires or is sold, 
terminated or exercised, hedge accounting is discontinued. The cumulative unrealised gain or loss 
previously recognised in other comprehensive income and presented in the hedging reserve in 
equity is recognised in profi t or loss immediately. When a hedging instrument is terminated, but 
the hedged transaction still is expected to occur, the cumulative gain or loss at that point remains 
in other comprehensive income and is recognised in accordance with the above-mentioned 
policy when the transaction occurs. When the hedged item is a non-fi nancial asset, the amount 
recognised in other comprehensive income is transferred to the carrying amount of the asset 
when it is recognised. In other cases, the amount recognised in other comprehensive income 
is transferred to the same line of profi t or loss in the same period that the hedged item aff ects 
profi t or loss.

(iii) Fair value hedges
Changes in the fair value of a derivative hedging instrument designated as a fair value hedge are 
recognised in profi t or loss. The hedged item also is stated at fair value in respect of the risk being 
hedged; the gain or loss attributable to the hedged risk is recognised in profi t or loss and adjusts 
the carrying amount of the hedged item.

If the hedge no longer meets the criteria for hedge accounting, the adjustment to the carrying 
amount of a hedged item for which the eff ective interest method is used is amortised to profi t or 
loss over the period to maturity.

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(iv) Separable embedded derivatives
Embedded derivatives are separated from the host contract and accounted for separately if 
the economic characteristics and risks of the host contract and the embedded derivative are 
not closely related, a separate instrument with the same terms as the embedded derivative 
would meet the defi nition of a derivative, and the combined instrument is not measured at fair 
value through profi t or loss. Changes in the fair value of separable embedded derivatives are 
recognised immediately in profi t or loss.

(e) Share capital

(i) Ordinary shares
Ordinary shares are classifi ed as equity. Incremental costs directly attributable to the issue of 
ordinary shares are recognised as a deduction from equity, net of any tax eff ects.

(ii) Repurchase of share capital (treasury shares)
When share capital recognised as equity is repurchased, the amount of the consideration paid, 
which includes directly attributable costs, is net of any tax eff ects recognised as a deduction from 
equity. Repurchased shares are classifi ed as treasury shares and are presented in the reserve for 
own shares. 

When treasury shares are sold or reissued subsequently, the amount received is recognised as 

an increase in equity, and the resulting surplus or defi cit on the transaction is transferred to or 
from retained earnings.

(iii) Dividends
Dividends are recognised as a liability in the period in which they are declared.

(f) Property, Plant and Equipment (P, P & E)

(i) Owned assets
Items of P, P & E are measured at cost less government grants received (refer to 3q), accumulated 
depreciation (refer to (iv)) and accumulated impairment losses (3i(ii)). 

Cost comprises the initial purchase price increased with expenditures that are directly 

attributable to the acquisition of the asset (such as transports and non-recoverable taxes). The 
cost of self-constructed assets includes the cost of materials and direct labour and any other 
costs directly attributable to bringing the asset to a working condition for its intended use (refer 
to an appropriate proportion of production overheads), and the costs of dismantling and 
removing the items and restoring the site on which they are located. Borrowing costs related to 
the acquisition or construction of qualifying assets are capitalised as part of the cost of that 
asset. Cost also may include transfers from equity of any gain or loss on qualifying cash fl ow 
hedges of foreign currency purchases of P, P & E. 

Spare parts that are acquired as part of an equipment purchase and only to be used 
in connection with this specifi c equipment or purchased software that is integral to the 
functionality of the related equipment are capitalised and amortised as part of that equipment. 
In all other cases, spare parts are carried as inventory and recognised in the income statement as 
consumed. Where an item of P, P & E comprises major components having diff erent useful lives, 
they are accounted for as separate items (major components) of P, P & E.

Returnable bottles and kegs in circulation are recorded within P, P & E and a corresponding 
liability is recorded in respect of the obligation to repay the customers’ deposits. Deposits paid by 
customers for returnable items are refl ected in the consolidated statement of fi nancial position 
within current liabilities.

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(ii) Leased assets
Leases in terms of which HEINEKEN assumes substantially all the risks and rewards of ownership 
are classifi ed as fi nance leases. Upon initial recognition, P, P & E acquired by way of fi nance 
lease is measured at an amount equal to the lower of its fair value and the present value of the 
minimum lease payments at inception of the lease. Lease payments are apportioned between 
the outstanding liability and fi nance charges so as to achieve a constant periodic rate of interest 
on the remaining balance of the liability.

Other leases are operating leases and are not recognised in HEINEKEN’s statement of fi nancial 

position. Payments made under operating leases are charged to profi t or loss on a straight-line 
basis over the term of the lease. When an operating lease is terminated before the lease period 
has expired, any payment required to be made to the lessor by way of penalty is recognised as an 
expense in the period in which termination takes place.

(iii) Subsequent expenditure
The cost of replacing a part of an item of P, P & E is recognised in the carrying amount of the 
item or recognised as a separate asset, as appropriate, if it is probable that the future economic 
benefi ts embodied within the part will fl ow to HEINEKEN and its cost can be measured reliably. 
The carrying amount of the replaced part is derecognised. The costs of the day-to-day servicing 
of P, P & E are recognised in profi t or loss when incurred.

(iv) Depreciation
Depreciation is calculated over the depreciable amount, which is the cost of an asset, or other 
amount substituted for cost, less its residual value.

Land except for fi nancial leases on land over the contractual period is not depreciated as it 
is deemed to have an infi nite life. Depreciation on other P, P & E is charged to profi t or loss on 
a straight-line basis over the estimated useful lives of items of P, P & E, and major components 
that are accounted for separately, since this most closely refl ects the expected pattern of 
consumption of the future economic benefi ts embodied in the asset. Assets under construction 
are not depreciated. Leased assets are depreciated over the shorter of the lease term and their 
useful lives unless it is reasonably certain that HEINEKEN will obtain ownership by the end of the 
lease term. The estimated useful lives for the current and comparative years are as follows:
•  Buildings  
•  Plant and equipment  
•  Other fi xed assets  

30 - 40 years
10 - 30 years
3 - 10 years

Where parts of an item of P, P & E have diff erent useful lives, they are accounted for as separate 
items of P, P & E.

The depreciation methods and residual value as well as the useful lives are reassessed, and 

adjusted if appropriate, at each fi nancial year-end.

(v) Gains and losses on sale
Net gains on sale of items of P, P & E are presented in profi t or loss as other income. Net losses 
on sale are included in depreciation. Net gains and losses are recognised in profi t or loss when 
the signifi cant risks and rewards of ownership have been transferred to the buyer, recovery 
of the consideration is probable, the associated costs can be estimated reliably, and there is 
no continuing management involvement with the P, P & E.

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(g) Intangible assets

(i) Goodwill
Goodwill arises on the acquisition of subsidiaries, associates and joint ventures and represents 
the excess of the cost of the acquisition over HEINEKEN’s interest in net fair value of the net 
identifi able assets, liabilities and contingent liabilities of the acquiree. 

Goodwill on acquisitions of subsidiaries is included in ‘intangible assets’. Goodwill arising on the 

acquisition of associates and joint ventures is included in the carrying amount of the associates 
and joint ventures. 

Goodwill is measured at cost less accumulated impairment losses (refer to 3i(ii)). Goodwill is 
allocated to individual or groups of cash-generating units (CGUs) for the purpose of impairment 
testing and is tested annually for impairment. Negative goodwill is recognised directly in profi t 
or loss as other income. 

(ii) Brands
Brands acquired, separately or as part of a business combination, are capitalised if they meet 
the defi nition of an intangible asset and the recognition criteria are satisfi ed. 

Strategic brands are well-known international/local brands with a strong market position 
and an established brand name. Strategic brands are amortised on an individual basis over the 
estimated useful life of the brand. Other brands are amortised on a portfolio basis per country.

(iii) Customer-related, contract-based intangibles and reacquired rights
Customer-related and contract-based intangibles are capitalised if they meet the defi nition of 
an intangible asset and the recognition criteria are satisfi ed. If the amounts are not material, 
these are included in the brand valuation. The relationship between brands and customer-related 
intangibles is carefully considered so that brands and customer-related intangibles are not both 
recognised on the basis of the same cash fl ows.

Reacquired rights are identifi able intangible assets recognised in an acquisition that represent 

the right an acquirer previously has granted to the acquiree to use one or more of the acquirer’s 
recognised or unrecognised assets. 

Customer-related and contract-based intangibles acquired as part of a business combination 
are valued at fair value. Customer-related and contract-based intangibles acquired separately are 
measured at cost. 

Customer-related, contract-based intangibles and reacquired rights are amortised over the 
remaining useful life of the customer relationships or the period of the contractual arrangements.

(iv) Software, research and development and other intangible assets
Purchased software is measured at cost less accumulated amortisation (refer to (vi)) and 
impairment losses (refer to accounting policy 3i(ii)). Expenditure on internally developed software 
is capitalised when the expenditure qualifi es as development activities, otherwise it is recognised 
in profi t or loss when incurred.

Expenditure on research activities, undertaken with the prospect of gaining new technical 

knowledge and understanding, is recognised in profi t or loss when incurred.

Development activities involve a plan or design for the production of new or substantially 

improved products, software and processes. Development expenditure is capitalised only 
if development costs can be measured reliably, the product or process is technically and 
commercially feasible, future economic benefi ts are probable, and HEINEKEN intends to and 
has suffi  cient resources to complete development and to use or sell the asset. The expenditure 

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capitalised includes the cost of materials, direct labour and overhead costs that are directly 
attributable to preparing the asset for its intended use, and capitalised borrowing costs. 
Other development expenditure is recognised in profi t or loss when incurred.

Capitalised development expenditure is measured at cost less accumulated amortisation 

(refer to (vi)) and accumulated impairment losses (refer to accounting policy 3i(ii)).

Other intangible assets that are acquired by HEINEKEN and have fi nite useful lives are 

measured at cost less accumulated amortisation (refer to (vi)) and impairment losses (refer to 
accounting policy 3i(ii)). Expenditure on internally generated goodwill and brands is recognised 
in profi t or loss when incurred.

(v) Subsequent expenditure
Subsequent expenditure is capitalised only when it increases the future economic benefi ts 
embodied in the specifi c asset to which it relates. All other expenditure is expensed when 
incurred.

(vi) Amortisation
Amortisation is calculated over the cost of the asset, or other amount substituted for cost, less 
its residual value. Intangible assets with a fi nite life are amortised on a straight-line basis over 
their estimated useful lives, other than goodwill, from the date they are available for use, since 
this most closely refl ects the expected pattern of consumption of the future economic benefi ts 
embodied in the asset. The estimated useful lives are as follows:
•  Strategic brands  
•  Other brands  
•  Customer-related and contract-based intangibles  
•  Reacquired rights 
•  Software  
•  Capitalised development costs  

40 - 50 years
15 - 25 years
5 - 20 years
3 - 12 years 
3 - 7 years
3 years

Amortisation methods, useful lives and residual values are reviewed at each reporting date and 
adjusted if appropriate.

(vii) Gains and losses on sale
Net gains on sale of intangible assets are presented in profi t or loss as other income. Net losses 
on sale are included in amortisation. Net gains and losses are recognised in profi t or loss when 
the signifi cant risks and rewards of ownership have been transferred to the buyer, recovery of 
the consideration is probable, the associated costs can be estimated reliably, and there is no 
continuing management involvement with the intangible assets.

(h) Inventories

(i) General
Inventories are measured at the lower of cost and net realisable value. The cost of inventories 
is based on the weighted average cost formula, and includes expenditure incurred in acquiring 
the inventories, production or conversion costs and other costs incurred in bringing them to their 
existing location and condition. Net realisable value is the estimated selling price in the ordinary 
course of business, less the estimated costs of completion and selling expenses.

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(ii) Finished products and work in progress
Finished products and work in progress are measured at manufacturing cost based on weighted 
averages and takes into account the production stage reached. Costs include an appropriate 
share of direct production overheads based on normal operating capacity.

(iii) Other inventories and spare parts
The cost of other inventories is based on weighted averages. Spare parts are valued at the lower 
of cost and net realisable value. Value reductions and usage of parts are charged to profi t or 
loss. Spare parts that are acquired as part of an equipment purchase and only to be used in 
connection with this specifi c equipment are initially capitalised and depreciated as part of the 
equipment.

(i) Impairment

(i) Financial assets
A fi nancial asset is assessed at each reporting date to determine whether there is any objective 
evidence that it is impaired. A fi nancial asset is considered to be impaired if objective evidence 
indicates that one or more events have had a negative eff ect on the estimated future cash fl ows 
of that asset that can be estimated reliably.

Evidence of impairment may include indications that the debtors or a group of debtors 
are experiencing signifi cant fi nancial diffi  culty, default or delinquency in interest or principal 
payments, the probability that they will enter bankruptcy or other fi nancial reorganisation, and 
where observable data indicates that there is a measurable decrease in the estimated future 
cash fl ows, such as changes in arrears or economic conditions that correlate with defaults.

An impairment loss in respect of a fi nancial asset measured at amortised cost is calculated 
as the diff erence between its carrying amount and the present value of the estimated future 
cash fl ows discounted at the original eff ective interest rate. An impairment loss in respect of an 
available-for-sale fi nancial asset is calculated by reference to its current fair value.

Individually signifi cant fi nancial assets are tested for impairment on an individual basis. 
The remaining fi nancial assets are assessed collectively in groups that share similar credit risk 
characteristics.

All impairment losses are recognised in profi t or loss. Any cumulative loss in respect of an 
available-for-sale fi nancial asset recognised previously in other comprehensive income and 
presented in the fair value reserve in equity is transferred to profi t or loss.

An impairment loss is reversed if the reversal can be related objectively to an event occurring 
after the impairment loss was recognised. For fi nancial assets measured at amortised cost and 
available-for-sale fi nancial assets that are debt securities, the reversal is recognised in profi t or 
loss. For available-for-sale fi nancial assets that are equity securities, the reversal is recognised 
in other comprehensive income.

(ii) Non-financial assets
The carrying amounts of HEINEKEN’s non-fi nancial assets, other than inventories (refer to 3h) 
and deferred tax assets (refer to 3s), are reviewed at each reporting date to determine whether 
there is any indication of impairment. If any such indication exists, the asset’s recoverable 
amount is estimated. For goodwill and intangible assets that are not yet available for use, the 
recoverable amount is estimated each year at the same time.

For the purpose of impairment testing, assets that cannot be tested individually are grouped 

together into the smallest group of assets that generates cash infl ows from continuing use 
that are largely independent of the cash infl ows of other assets or groups of assets (the cash-
generating unit, ‘CGU’).

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The recoverable amount of an asset or CGU is the higher of an asset’s fair value less costs 
to sell and value in use. In assessing value in use, the estimated future cash fl ows are discounted 
to their present value using a pre-tax discount rate that refl ects current market assessments of 
the time value of money and the risks specifi c to the asset or CGU.

For the purpose of impairment testing, goodwill acquired in a business combination is 
allocated to each of the acquirer’s CGUs, or groups of CGUs expected to benefi t from the 
synergies of the combination. Each unit or group of units to which the goodwill is allocated 
represents the lowest level within the entity at which the goodwill is monitored for internal 
management purposes. Goodwill is monitored on regional, sub-regional or country level 
depending on the characteristics of the acquisition, the synergies to be achieved and the level of 
integration. An impairment loss is recognised in profi t or loss if the carrying amount of an asset 
or its CGU exceeds its recoverable amount. Impairment losses recognised in respect of CGU are 
allocated fi rst to reduce the carrying amount of any goodwill allocated to the units and then to 
reduce the carrying amounts of the other assets in the unit (group of units) on a pro rata basis. 
An impairment loss in respect of goodwill is not reversed. In respect of other assets, impairment 
losses recognised in prior periods are assessed at each reporting date for any indications that 
the loss has decreased or no longer exists. An impairment loss is reversed if there has been 
a change in the estimates used to determine the recoverable amount. An impairment loss 
is reversed only to the extent that the asset’s carrying amount does not exceed the carrying 
amount that would have been determined, net of depreciation or amortisation, if no impairment 
loss had been recognised.

Goodwill that forms part of the carrying amount of an investment in an associate and joint 

venture is not recognised separately, and therefore is not tested for impairment separately. 
Instead, the entire amount of the investment in an associate and joint venture is tested for 
impairment as a single asset when there is objective evidence that the investment in an associate 
may be impaired.

( j) Non-current assets held for sale
Non-current assets, or disposal groups comprising assets and liabilities, that are expected to be 
recovered primarily through sale rather than through continuing use are classifi ed as held for 
sale. Immediately before classifi cation as held for sale, the assets, or components of a disposal 
group, are measured at the lower of their carrying amount and fair value less cost to sell. Any 
impairment loss on a disposal group is fi rst allocated to goodwill, and then to remaining assets 
and liabilities on a pro rata basis, except that no loss is allocated to inventories, fi nancial assets, 
deferred tax assets and employee defi ned benefi t plan assets, which continue to be measured in 
accordance with HEINEKEN’s accounting policies. Impairment losses on initial classifi cation as 
held for sale and subsequent gains or losses on remeasurement are recognised in profi t or loss. 
Gains are not recognised in excess of any cumulative impairment loss.

Intangible assets and P, P & E once classifi ed as held for sale are not amortised or depreciated. 

In addition, equity accounting of equity-accounted investees ceases once classifi ed as held for 
sale. 

(k) Employee benefits

(i) Defined contribution plans
A defi ned contribution plan is a post-employment benefi t plan (pension plan) under which 
HEINEKEN pays fi xed contributions into a separate entity. HEINEKEN has no legal or constructive 
obligations to pay further contributions if the fund does not hold suffi  cient assets to pay all 
employees the benefi ts relating to employee service in the current and prior periods.

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Obligations for contributions to defi ned contribution pension plans are recognised as an 
employee benefi t expense in profi t or loss in the periods during which services are rendered by 
employees. Prepaid contributions are recognised as an asset to the extent that a cash refund 
or a reduction in future payments is available. Contributions to a defi ned contribution plan that 
are due more than 12 months after the end of the period in which the employee renders the 
service are discounted to their present value.

(ii) Defined benefit plans
A defi ned benefi t plan is a post-employment benefi t plan (pension plan) that is not a defi ned 
contribution plan. Typically, defi ned benefi t plans defi ne an amount of pension benefi t that an 
employee will receive on retirement, usually dependent on one or more factors such as age, years 
of service and compensation.

HEINEKEN’s net obligation in respect of defi ned benefi t pension plans is calculated separately 

for each plan by estimating the amount of future benefi t that employees have earned in return 
for their service in the current and prior periods; that benefi t is discounted to determine its 
present value. The fair value of any defi ned benefi t plan assets is deducted. The discount rate is 
the yield at balance sheet date on AA-rated bonds that have maturity dates approximating to 
the terms of HEINEKEN’s obligations and that are denominated in the same currency in which 
the benefi ts are expected to be paid.

The calculations are performed annually by qualifi ed actuaries using the projected unit credit 

method. When the calculation results in a benefi t to HEINEKEN, the recognised asset is limited 
to the present value of economic benefi ts available in the form of any future refunds from the 
plan or reductions in future contributions to the plan. In order to calculate the present value of 
economic benefi ts, consideration is given to any minimum funding requirements that apply to 
any plan in HEINEKEN. An economic benefi t is available to HEINEKEN if it is realisable during the 
life of the plan, or on settlement of the plan liabilities.

When the benefi ts of a plan are changed, the expense or benefi t is recognised immediately 

in profi t or loss.

HEINEKEN recognises all actuarial gains and losses arising from defi ned benefi t plans 

immediately in other comprehensive income and all expenses related to defi ned benefi t plans 
in personnel expenses and other net fi nance income and expenses in profi t or loss. 

(iii) Other long-term employee benefits
HEINEKEN’s net obligation in respect of long-term employee benefi ts, other than pension plans, 
is the amount of future benefi t that employees have earned in return for their service in the 
current and prior periods; that benefi t is discounted to determine its present value, and the fair 
value of any related assets is deducted. The discount rate is the yield at balance sheet date on 
high-quality credit-rated bonds that have maturity dates approximating to the terms of 
HEINEKEN’s obligations. The obligation is calculated using the projected unit credit method. 
Any actuarial gains and losses are recognised in other comprehensive income in the period in 
which they arise.

(iv) Termination benefits
Termination benefi ts are payable when employment is terminated by HEINEKEN before the 
normal retirement date, or whenever an employee accepts voluntary redundancy in exchange for 
these benefi ts. 

Termination benefi ts are recognised as an expense when HEINEKEN is demonstrably 

committed to either terminating the employment of current employees according to a detailed 
formal plan without possibility of withdrawal, or providing termination benefi ts as a result of an 

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off er made to encourage voluntary redundancy. Termination benefi ts for voluntary redundancies 
are recognised if HEINEKEN has made an off er encouraging voluntary redundancy, it is probable 
that the off er will be accepted, and the number of acceptances can be estimated reliably.

Benefi ts falling due more than 12 months after the balance sheet date are discounted to their 

present value.

(v) Share-based payment plan (LTV)
As from 1 January 2005, HEINEKEN established a share plan for the Executive Board of 
Heineken N.V. and, as from 1 January 2006, HEINEKEN also established a share plan for senior 
management (refer to note 29).

The grant date fair value, adjusted for expected dividends, of the share rights granted is 
recognised as personnel expenses with a corresponding increase in equity (equity-settled) over 
the period that the employees become unconditionally entitled to the share rights. The costs of 
the share plan for both the Executive Board and senior management members are spread evenly 
over the performance period, during which vesting conditions are applicable subject to continued 
services. The total amount to be expensed is determined taking into consideration the expected 
forfeitures. 

At each balance sheet date, HEINEKEN revises its estimates of the number of share rights that 

are expected to vest, for the 100 per cent internal performance conditions of the running share 
plans for the senior management members and the Executive Board. It recognises the impact of 
the revision of original estimates (only applicable for internal performance conditions, if any) in 
profi t or loss, with a corresponding adjustment to equity. 

(vi) Matching share entitlement
As from 21 April 2011, HEINEKEN established a matching share entitlement for the Executive 
Board of Heineken N.V. The grant date fair value of the matching shares is recognised as 
personnel expenses in the income statement as it is deemed an equity-settled share-based 
payment.

(vii) Short-term employee benefits
Short-term employee benefi t obligations are measured on an undiscounted basis and are 
expensed as the related service is provided. A liability is recognised for the amount expected to 
be paid under short-term benefi ts if HEINEKEN has a present legal or constructive obligation 
to pay this amount as a result of past service provided by the employee and the obligation can 
be estimated reliably.

(l) Provisions

(i) General
A provision is recognised if, as a result of a past event, HEINEKEN has a present legal or 
constructive obligation that can be estimated reliably, and it is probable that an outfl ow of 
economic benefi ts will be required to settle the obligation. Provisions are measured at the present 
value of the expenditures expected to be required to settle the obligation using a pre-tax rate 
that refl ects current market assessments of the time value of money and the risks specifi c to 
the obligation. The increase in the provision due to passage of time is recognised as part of net 
fi nance expenses.

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(ii) Restructuring
A provision for restructuring is recognised when HEINEKEN has approved a detailed and formal 
restructuring plan, and the restructuring has either commenced or has been announced publicly. 
Future operating losses are not provided for. The provision includes the benefi t commitments in 
connection with early retirement and redundancy schemes.

(iii) Onerous contracts
A provision for onerous contracts is recognised when the expected benefi ts to be derived by 
HEINEKEN from a contract are lower than the unavoidable cost of meeting its obligations under 
the contract. The provision is measured at the present value of the lower of the expected cost of 
terminating the contract and the expected net cost of continuing with the contract and taking 
into consideration any reasonably obtainable sub-leases. Before a provision is established, 
HEINEKEN recognises any impairment loss on the assets associated with that contract.

(iv) Other
The other provisions, not being provisions for restructuring or onerous contracts, consist mainly 
of surety and guarantees, litigation and claims and environmental provisions.

(m) Loans and borrowings
Loans and borrowings are recognised initially at fair value, net of transaction costs incurred. 
Loans and borrowings are subsequently stated at amortised cost; any diff erence between the 
proceeds (net of transaction costs) and the redemption value is recognised in profi t or loss over 
the period of the borrowings using the eff ective interest method. Loans and borrowings included 
in a fair value hedge are stated at fair value in respect of the risk being hedged.

Loans and borrowings for which HEINEKEN has an unconditional right to defer settlement 
of the liability for at least 12 months after the balance sheet date are classifi ed as non-current 
liabilities.

(n) Revenue

(i) Products sold
Revenue from the sale of products in the ordinary course of business is measured at the fair 
value of the consideration received or receivable, net of sales tax, excise duties, returns, customer 
discounts and other sales-related discounts. Revenue from the sale of products is recognised 
in profi t or loss when the amount of revenue can be measured reliably, the signifi cant risks 
and rewards of ownership have been transferred to the buyer, recovery of the consideration is 
probable, the associated costs and possible return of products can be estimated reliably, and 
there is no continuing management involvement with the products.

If it is probable that discounts will be granted and the amount can be measured reliably, 

the discount is recognised as a reduction of revenue as the sales are recognised.

(ii) Other revenue
Other revenues are proceeds from royalties, rental income, pub management services and 
technical services to third parties, net of sales tax. Royalties are recognised in profi t or loss on an 
accrual basis in accordance with the substance of the relevant agreement. Rental income, pub 
management services and technical services are recognised in profi t or loss when the services 
have been delivered.

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(o) Other income
Other income includes gains from sale of P, P & E, intangible assets and (interests in) subsidiaries, 
joint ventures and associates, net of sales tax. They are recognised in profi t or loss when risks and 
rewards have been transferred to the buyer. 

(p) Expenses

(i) Operating lease payments
Payments made under operating leases are recognised in profi t or loss on a straight-line basis 
over the term of the lease. Lease incentives received are recognised in profi t or loss as an integral 
part of the total lease expense, over the term of the lease.

(ii) Finance lease payments
Minimum lease payments under fi nance leases are apportioned between the fi nance expense 
and the reduction of the outstanding liability. The fi nance expense is allocated to each period 
during the lease term so as to produce a constant periodic rate of interest on the remaining 
balance of the liability. Contingent lease payments are accounted for by revising the minimum 
lease payments over the remaining term of the lease when the lease adjustment is confi rmed.

(q) Government grants
Government grants are recognised at their fair value when it is reasonably assured that 
HEINEKEN will comply with the conditions attaching to them and the grants will be received.

Government grants relating to P, P & E are deducted from the carrying amount of the asset.
Government grants relating to costs are deferred and recognised in profi t or loss over the 

period necessary to match them with the costs that they are intended to compensate. 

(r) Interest income, interest expenses and other net finance income and expenses
Interest income and expenses are recognised as they accrue in profi t or loss, using the eff ective 
interest method unless collectability is in doubt.

Borrowing costs that are not directly attributable to the acquisition, construction or production 

of a qualifying asset are recognised in profi t or loss using the eff ective interest method. 

Other net fi nance income and expenses comprises dividend income, gains and losses on the 
disposal of available-for-sale investments, changes in the fair value of investments designated 
at fair value through profi t or loss and held for trading investments, changes in fair value of 
hedging instruments that are recognised in profi t or loss, unwinding of the discount on provisions, 
impairment losses recognised on investments and interest on the net defi ned benefi t obligation. 
Dividend income is recognised in the income statement on the date that HEINEKEN’s right to 
receive payment is established, which in the case of quoted securities is the ex-dividend date.

Foreign currency gains and losses are reported on a net basis in the other net fi nance income 

and expenses.

(s) Income tax
Income tax comprises current and deferred tax. Current tax and deferred tax are recognised 
in the income statement except to the extent that it relates to a business combination, or items 
recognised directly in equity, or in other comprehensive income.

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(i) Current tax
Current tax is the expected income tax payable or receivable in respect of taxable income or loss 
for the year, using tax rates enacted or substantively enacted at the balance sheet date, and any 
adjustment to income tax payable in respect of previous years. Current tax payable also includes 
any tax liability arising from the declaration of dividends.

(ii) Deferred tax
Deferred tax is recognised in respect of temporary diff erences between the carrying amounts of 
assets and liabilities for fi nancial reporting purposes and their tax bases.
Deferred tax is not recognised for:
•  temporary diff erences on the initial recognition of assets or liabilities in a transaction that is not 

a business combination and that aff ects neither accounting nor taxable profi t or loss

•  temporary diff erences related to investments in subsidiaries, associates and jointly controlled 

entities to the extent that HEINEKEN is able to control the timing of the reversal of the temporary 
diff erences and it is probable that they will not reverse in the foreseeable future 

•  taxable temporary diff erences arising on the initial recognition of goodwill

The measurement of deferred tax assets and liabilities refl ects the tax consequences that would 
follow the manner in which HEINEKEN expects, at the end of the reporting period, to recover or 
settle the carrying amount of its assets and liabilities.

Deferred tax is determined using tax rates (and laws) that have been enacted or substantively 
enacted at the balance sheet date and are expected to apply when the related deferred tax asset 
is realised or the deferred tax liability is settled.

Deferred tax assets and liabilities are off set if there is a legally enforceable right to off set 

current tax liabilities and assets, and they relate to income taxes levied by the same tax 
authority on the same taxable entity, or on diff erent taxable entities which intend either to settle 
current tax liabilities and assets on a net basis or to realise the assets and settle the liabilities 
simultaneously. 

A deferred tax asset is recognised for unused tax losses, tax credits and deductible temporary 

diff erences, to the extent that it is probable that future taxable profi ts will be available against 
which they can be utilised. Deferred tax assets are reviewed at each balance sheet date and are 
reduced to the extent that it is no longer probable that the related tax benefi t will be realised.

(iii) Uncertain tax positions
In determining the amount of current and deferred income tax, HEINEKEN takes into account the 
impact of uncertain income tax positions and whether additional taxes and interest may be due. 
This assessment relies on estimates and assumptions and may involve a series of judgements 
about future events. New information may become available that causes HEINEKEN to change 
its judgement regarding the adequacy of existing tax liabilities; such changes to tax liabilities will 
impact the income tax expense in the period that such a determination is made.

(t) Discontinued operations
A discontinued operation is a component of HEINEKEN’s business that represents a separate 
major line of business or geographical area of operations that has been disposed of or is held 
for sale or distribution, or is a subsidiary acquired exclusively with a view to resale. Classifi cation 
as a discontinued operation occurs upon disposal or when the operation meets the criteria to be 
classifi ed as held for sale, if earlier. When an operation is classifi ed as a discontinued operation, 
the comparative statement of comprehensive income is represented as if the operation had been 
discontinued from the start of the comparative year. 

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(u) Earnings per share
HEINEKEN presents basic and diluted earnings per share (EPS) data for its ordinary shares. 
Basic EPS is calculated by dividing the profi t or loss attributable to ordinary shareholders of the 
Company by the weighted average number of ordinary shares outstanding during the year, 
adjusted for the weighted average number of own shares purchased in the year. Diluted EPS is 
determined by dividing the profi t or loss attributable to ordinary shareholders by the weighted 
average number of ordinary shares outstanding, adjusted for the weighted average number 
of own shares purchased in the year and for the eff ects of all dilutive potential ordinary shares 
which comprise share rights granted to employees.

(v) Cash flow statement
The cash fl ow statement is prepared using the indirect method. Changes in balance sheet items 
that have not resulted in cash fl ows such as translation diff erences, fair value changes, equity-
settled share-based payments and other non-cash items have been eliminated for the purpose 
of preparing this statement. Assets and liabilities acquired as part of a business combination are 
included in investing activities (net of cash acquired). Dividends paid to ordinary shareholders are 
included in fi nancing activities. Dividends received are classifi ed as operating activities. Interest 
paid is also included in operating activities.

(w) Operating segments
Operating segments are reported in a manner consistent with the internal reporting provided 
to the Executive Board of Heineken N.V., which is considered to be chief operating decision-maker. 
An operating segment is a component of HEINEKEN that engages in business activities from 
which it may earn revenues and incur expenses, including revenues and expenses that relate 
to transactions with any of HEINEKEN’s other components. All operating segments’ operating 
results are reviewed regularly by the Executive Board to make decisions about resources to 
be allocated to the segment and to assess its performance, and for which discrete fi nancial 
information is available.

Inter-segment transfers or transactions are entered into under the normal commercial terms 

and conditions that would also be available to unrelated third parties.

Segment results, assets and liabilities that are reported to the Executive Board of 

Heineken N.V. include items directly attributable to a segment as well as those that can be 
allocated on a reasonable basis. Unallocated result items comprise net fi nance expenses and 
income tax expenses. Unallocated assets comprise current other investments and cash call 
deposits.

Segment capital expenditure is the total cost incurred during the period to acquire P, P & E, 

and intangible assets other than goodwill.

(x) Emission rights
Emission rights are related to the emission of CO2, which relates to the production of energy. 
These rights are freely tradable. Bought emission rights and liabilities due to production of CO2 
are measured at cost, including any directly attributable expenditure. Emission rights received 
for free are also recorded at cost, i.e. with a zero value.

(y) Recently issued IFRS

New relevant standards and interpretations not yet adopted
A number of new standards and amendments to standards are eff ective for annual periods 
beginning after 1 January 2014, which HEINEKEN has not applied in preparing these 
consolidated fi nancial statements.

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IFRS 9, published in July 2014, replaces existing guidance in IAS 39 Financial Instruments: 

Recognition and Measurement. IFRS 9 includes revised guidance on classifi cation and 
measurement of fi nancial instruments, including a new expected credit loss model for calculating 
impairment on fi nancial assets, and new general hedge accounting requirements. It also carries 
forward the guidance on recognition and derecognition of fi nancial instruments from IAS 39. 
IFRS 9 is eff ective for annual reporting periods beginning on or after 1 January 2018 with early 
adoption permitted. HEINEKEN is assessing the potential impact on its consolidated fi nancial 
statements resulting from the application of IFRS 9.

IFRS 15 establishes a comprehensive framework for determining whether, how much and 
when revenue is recognised. It replaces existing revenue recognition guidance, including IAS 18 
Revenue, IAS 11 Construction Contracts and IFRIC 13 Customer Loyalty Programmes. IFRS 15 
is eff ective on or after 1 January 2017, with early adoption permitted. HEINEKEN is assessing 
the potential impact on its consolidated fi nancial statements resulting from the application 
of IFRS 15.

The following new or amended standards are not expected to have a signifi cant impact of 

HEINEKEN consolidated fi nancial statements:
•  Bearer Plants (Amendments to IAS 16 and IAS 41)
•  IFRS 14 Regulatory Deferral Accounts
•  Accounting for Acquisitions of Interests in Joint Operations (Amendments to IFRS 11)
•  Classifi cation of Acceptable Methods of Depreciation and Amortisation (Amendments to 

IAS 16 and IAS 38)

•  Defi ned Benefi t Plans: Employee Contributions (Amendments to IAS 19)
•  Annual Improvements to IFRSs 2010-2012 Cycle
•  Annual Improvements to IFRSs 2011-2013 Cycle

note 4   DETERMINATION OF FAIR VALUES 

General
A number of HEINEKEN’s accounting policies and disclosures require the determination of fair 
value, for both fi nancial and non-fi nancial assets and liabilities. Fair values have been determined 
for measurement and/or disclosure purposes based on the following methods. When applicable, 
further information about the assumptions made in determining fair values or for the purpose of 
impairment testing is disclosed in the notes specifi c to that asset or liability.

Fair value as a result of business combinations

(i) Property, plant and equipment
The fair value of P, P & E recognised as a result of a business combination is based on quoted 
market prices for similar items when available and replacement cost when appropriate.

(ii) Intangible assets
The fair value of brands acquired in a business combination is based on the ‘relief of royalty’ 
method or determined using the multi-period excess earnings method. The fair value of customer 
relationships acquired in a business combination is determined using the multi-period excess 
earnings method, whereby the subject asset is valued after deducting a fair return on all other 
assets that are part of creating the related cash fl ows. The fair value of reacquired rights and 
other intangible assets is based on the discounted cash fl ows expected to be derived from the 
use and eventual sale of the assets. 

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(iii) Inventories
The fair value of inventories acquired in a business combination is determined based on its 
estimated selling price in the ordinary course of business less the estimated costs of completion 
and sale, and a reasonable profi t margin based on the eff ort required to complete and sell the 
inventories.

(iv) Trade and other receivables
The fair value of trade and other receivables is estimated at the present value of future cash 
fl ows, discounted at the market rate of interest at the reporting date. This fair value is determined 
for disclosure purposes or when acquired in a business combination.

Fair value from normal business

(i) Investments in equity and debt securities
The fair value of fi nancial assets at fair value through profi t or loss, held-to-maturity investments 
and available-for-sale fi nancial assets is determined by reference to their quoted closing bid price 
at the reporting date or, if unquoted, determined using an appropriate valuation technique. 
The fair value of held-to-maturity investments is determined for disclosure purposes only. In case 
the quoted price does not exist at the date of exchange or in case the quoted price exists at the 
date of exchange but was not used as the cost, the investments are valued indirectly based on 
discounted cash fl ow models. 

(ii) Derivative financial instruments
The fair value of derivative fi nancial instruments is based on their listed market price, if available. 
If a listed market price is not available, fair value is in general estimated by discounting the 
diff erence between the cash fl ows based on contractual price and the cash fl ows based on 
current price for the residual maturity of the contact using observable interest yield curves, 
basis spread and foreign exchange rates. 

Fair values include the instrument’s credit risk and adjustments to take account of the credit 

risk of the HEINEKEN entity and counterparty when appropriate.

(iii) Non-derivative financial instruments
Fair value, which is determined for disclosure purposes or when fair value hedge accounting 
is applied, is calculated based on the present value of future principal and interest cash fl ows, 
discounted at the market rate of interest at the reporting date. For fi nance leases, the market 
rate of interest is determined by reference to similar lease agreements.

Fair values include the instrument’s credit risk and adjustments to take account of the credit 

risk of the HEINEKEN entity and counterparty when appropriate.

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note 5  OPERATING SEGMENTS

HEINEKEN distinguishes the following six reportable segments:
•  Western Europe
•  Central and Eastern Europe
•  The Americas
•  Africa Middle East
•  Asia Pacifi c
•  Heineken N.V. Head Offi  ce and Other/eliminations

The fi rst fi ve reportable segments as stated ab ove are HEINEKEN’s business regions. These 
business regions are each managed separately by a Regional President. The Regional President 
is directly accountable for the functioning of the segment’s assets, liabilities and results of 
the region and reports regularly to the Executive Board of Heineken N.V. (the chief operating 
decision-maker) to discuss operating activities, regional forecasts and regional results. The 
Heineken N.V. Head Offi  ce operating segment falls directly under the responsibility of the 
Executive Board of Heineken N.V. For each of the six reportable segments, the Executive Board 
of Heineken N.V. reviews internal management reports on a monthly basis. 

Information regarding the results of each reportable segment is included in the table on 

the next page. Performance is measured based on EBIT (beia), as included in the internal 
management reports that are reviewed by the Executive Board of Heineken N.V. EBIT (beia) 
is defi ned as earnings before interest and taxes and net fi nance expenses, before exceptional 
items and amortisation of acquisition-related intangibles. Exceptional items are defi ned as 
items of income and expense of such size, nature or incidence, that in the view of management 
their disclosure is relevant to explain the performance of HEINEKEN for the period. EBIT and 
EBIT (beia) are not fi nancial measures calculated in accordance with IFRS. EBIT (beia) is used to 
measure performance as management believes that this measurement is the most relevant in 
evaluating the results of these segments. 

HEINEKEN has multiple distribution models to deliver goods to end customers. There is 
no reliance on major clients. Deliveries to end consumers are done in some countries via own 
wholesalers or own pubs, in other markets directly and in some others via third parties. 

As such, distribution models are country-specifi c and diverse across HEINEKEN. In addition, 
these various distribution models are not centrally managed or monitored. Consequently, the 
Executive Board of Heineken N.V. is not allocating resources and assessing the performance 
based on business type information and therefore no segment information is provided on 
business type.

Inter-segment pricing is determined on an arm’s length basis. As net fi nance expenses and 
income tax expenses are monitored on a consolidated level (and not on an individual regional 
basis) and regional presidents are not accountable for that, net fi nance expenses and income tax 
expenses are not provided for the operating segments.

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Information about reportable segments 

Western Europe

Central and

Eastern Europe

The Americas

Revenue

Third party revenue 1 

Interregional revenue

Total revenue

Other income

2014

2013

2014

2013

2014

2013

6,765

6,800

713

656

7,478

7,456

note 8

16

50

2,853

3,082

15

15

2,868

3,097

60

119

4,626

4,486

5

9

4,631

4,495

7

56

Results from operating activities

781

737

287

231

660

681

Net fi nance expenses

Share of profi t of associates and joint ventures 

and impairments thereof

Income tax expense

note 12

note 16

note 13

Profit

Attributable to:

Equity holders of Heineken Holding N.V. (net profi t)

Non-controlling interests in Heineken N.V.

Non-controlling interests in Heineken N.V. group companies

–

2

33

15

60

70

EBIT reconciliation

EBIT 2

Eia 2

EBIT (beia) 2

1 Includes other revenue of 

EUR377 million in 2014 

and EUR375 million in 2013.

2 Note that these are non-GAAP 

measures and therefore unaudited.

781

71

739

115

320

(27)

246

60

720

121

751

39

note 27

852

854

293

306

841

790

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Africa

Middle East

Asia Pacifi c

Heineken N.V. 

Consolidated

2014

2013

2014

2013

2,643

2,554

2,087

2,036

–

–

2,643

2,554

10

1

1

1

2,088

2,037

–

–

Head Offi  ce & Other/ 

eliminations

2014

2013

283

(734)

(451)

–

245

(681)

(436)

–

2014

2013

19,257

19,203

–

–

19,257

19,203

93

226

606

606

407

376

39

(77)

2,780

2,554

28

37

29

26

(2)

(4)

634

49

643

2

436

146

402

163

37

(20)

(81)

12

(488)

(593)

148

146

(732)

(520)

1,708

1,587

760

756

192

683

681

223

1,708

1,587

2,928

2,700

340

391

683

645

582

565

17

(69)

3,268

3,091

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Information about reportable segments (continued)

Western Europe

Central and

Eastern Europe

The Americas

Beer volumes (in million hectolitres)

Consolidated beer volume 2

Attributable share of joint ventures and associates volume 2

2014

2013

2014

2013

2014

2013

42,454

42,224

–

–

42,319

44,261

3,712

3,743

53,210

51,209

3,775

3,717

Group beer volume 2

42,454

42,224

46,031

48,004

56,985

54,926

Current segment assets

Non-current segment assets

Investment in associates and joint ventures

Total segment assets

Unallocated assets

Total assets

Segment liabilities

Unallocated liabilities

Total equity

Total equity and liabilities

Purchase of P, P & E

Acquisition of goodwill

Purchases of intangible assets

Depreciation of P, P & E 

(Impairment) and reversal of impairment of P, P & E

Amortisation intangible assets

(Impairment) and reversal of impairment of intangible assets

2 Note that these are non-GAAP 

measures and therefore unaudited.

2,467

7,370

25

2,036

7,262

43

9,862

9,341

892

982

3,045

3,128

276

194

4,213

4,304

1,668

5,382

792

1,236

5,193

823

7,842

7,252

4,291

3,571

1,275

1,242

1,195

1,027

note 14

note 15

note 15

note 14

note 14

note 15

note 15

345

–

8

264

9

24

201

100

5

191

–

6

291

–

13

261

–

12

(325)

(329)

(213)

(235)

(219)

(211)

(2)

(42)

–

(7)

(65)

(17)

(1)

(18)

–

(9)

(17)

(99)

–

(92)

–

(1)

(97)

–

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N O T E S   T O   T H E   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S

Africa

Middle East

Asia Pacifi c

Heineken N.V. 

Consolidated

2014

2013

2014

2013

25,003

23,281

4,282

4,119

18,296

17,347

5,748

5,345

29,285

27,400

24,044

22,692

1,162

2,527

253

939

2,216

238

3,942

3,393

752

757

6,881

6,254

621

476

8,254

7,487

Head Offi  ce & Other/

eliminations

2014

2013

–

–

–

–

–

–

(868)

845

66

43

(475)

1,400

109

1,034

2014

2013

181,282 178,322

17,517

16,924

198,799 195,246

6,073

5,475

26,050

25,453

2,033

1,883

34,156

32,811

674

526

34,830

33,337

8,754

7,461

12,624

13,520

13,452

12,356

34,830

33,337

1,519

1,369

100

57

9

77

(1,080)

(1,073)

(8)

(331)

(18)

(16)

(376)

(116)

972

853

600

449

421

319

425

461

243

142

–

2

–

2

(213)

(183)

(3)

(6)

(18)

–

(6)

–

–

1

(83)

(2)

–

5

(80)

2

(148)

(179)

–

–

14

–

28

(27)

–

(25)

–

50

–

28

(35)

(1)

(12)

–

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note 6   ACQUISITIONS AND DISPOSALS OF SUBSIDIARIES AND NON-CONTROLLING INTERESTS

Accounting for the acquisition of Zagorka
On 27 October 2014, HEINEKEN acquired a 98.86 per cent direct stake in Zagorka AD from 
Brewmasters Holdings. Prior to the transaction, HEINEKEN did not have control over the entity as 
it owned an indirect stake of 49.43 per cent through Brewmasters Holdings, of which HEINEKEN 
owns 50 per cent.

The Previously Held Equity Interest (PHEI) in the acquired business is accounted for at fair 
value as per the acquisition date. The fair value of the PHEI compared to HEINEKEN’s carrying 
amount results in a non-cash gain of EUR51 million, recognised in other income. 

Non-controlling interests are measured based on the proportional interest in the recognised 
assets and liabilities of the acquired business. HEINEKEN recognised EUR0.4 million in respect of 
a 1.14 per cent non-controlling interest.

The following table summarises the major classes of assets acquired and liabilities assumed as 
of the acquisition date. Provisional goodwill is recognised in Bulgarian lev and has been allocated 
to the CEE region since that is the level at which the goodwill will be monitored. Goodwill 
includes synergies, namely related to cost synergies within sales and distribution, workforce and 
relationships with suppliers.

Property, plant & equipment

Intangible assets

Inventories

Trade and other receivables

Assets acquired

Loans and borrowings, current 

Bank overdraft

Deferred tax liabilities

Trade and other current liabilities

Liabilities assumed

Total net identifiable assets

Consideration transferred 2

Fair value of previously held equity interest 

in the acquiree

Non-controlling interests

Net identifi able assets acquired

Goodwill on acquisition (provisional)

2014 1

39

15

4

3

61

5

5

2

14

26

35

77

58

–

(35)

100

Acquisition-related costs of EUR0.1 million have been 

1 Amounts were converted to euros 

recognised in the income statement for the period ended 

at the rate of EUR/BGN1.96 for 

31 December 2014.

the statement of fi nancial position.

In accordance with IFRS 3R, the amounts recorded for the 

2 This amount only refl ects the 

transaction are provisional and are subject to adjustments 

consideration transferred for the 

during the measurement period if new information is 

stake not yet owned by HEINEKEN. 

obtained about facts and circumstances that existed as of 

the acquisition date and, if known, would have aff ected the 

measurement of the amounts recognised as of that date.

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Acquisitions of non-controlling interests
In 2014, HEINEKEN acquired various stakes from minority interest holders. As a result, equity 
attributable to equity holders of HEINEKEN decreased by EUR181 million. This mainly relates 
to the Asia Pacifi c region.

DISPOSALS

Disposal of 80 per cent of Brasserie Lorraine in Martinique
On 10 September 2014, HEINEKEN sold a majority stake of 80 per cent of Brasserie Lorraine 
to Antilles Glaces. HEINEKEN retains a 20 per cent shareholding in Brasserie Lorraine. 
A EUR1 million pre-tax book gain on the disposal was recorded in other income.

note 7  ASSETS AND LIABILITIES (OR DISPOSAL GROUPS) CLASSIFIED AS HELD FOR SALE

The assets and liabilities below are classifi ed as held for sale following the commitment 
of HEINEKEN to a plan to sell these assets and liabilities and mainly relate to HEINEKEN’s 
packaging business EMPAQUE in Mexico. On 1 September 2014, HEINEKEN announced that a 
binding agreement was signed for the sale of EMPAQUE to Crown Holdings Inc. The transaction 
is expected to close in the fi rst quarter of 2015. EMPAQUE is included in reportable segment 
Heineken N.V. Head Offi  ce and Other/eliminations in note 5. Eff orts to sell the other assets and 
liabilities classifi ed as held for sale have also commenced and are expected to be completed 
during 2015.

A forward exchange contract was entered into to hedge the expected US dollar proceeds 
to euro. Upon rollover of the forward contract in December 2014, a EUR33 million settlement 
payment was made. This is presented on the line ‘Disposal of subsidiaries, net of cash disposed 
of’ in the consolidated statement of cash fl ows and included in the hedge reserve until the 
consideration is received.

2014

2013

Assets and liabilities classified as held for sale

Current assets

Property, plant & equipment

Intangible assets

Other non-current assets

Current liabilities

Non-current liabilities

96

236

332

24

(103)

(75)

19

18

–

–

(10)

(1)

510

26

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note 8  OTHER INCOME

2014

2013

Gain on sale of property, plant & equipment

Gain on sale of subsidiaries, 

joint ventures and associates

41

52

87 

139

93

226

Included in other income is the gain of HEINEKEN’s PHEI 

in Zagorka, amounting to EUR51 million (refer to note 6).

note 9  RAW MATERIALS, CONSUMABLES AND SERVICES

2014

2013

Raw materials

Non-returnable packaging

Goods for resale

Inventory movements

Marketing and selling expenses

Transport expenses

Energy and water

Repair and maintenance

Other expenses

1,782

2,551

1,495

(15)

2,447

1,050

548

458

1,737

1,868

2,502

1,551

2

2,418

1,031

564

482

1,768

12,053

12,186

Other expenses mainly include rentals of EUR291 million 

(2013: EUR282 million), consultant expenses of EUR179 

million (2013: EUR166 million), telecom and offi  ce automation 

of EUR199 million (2013: EUR183 million), distribution 

expenses of EUR122 million (2013: EUR128 million), travel 

expenses of EUR143 million (2013: EUR155 million) and other 

taxes of EUR124 million (2013: EUR129 million).

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note 10  PERSONNEL EXPENSES

Wages and salaries

Compulsory social security contributions

Contributions to defi ned contribution plans

Expenses related to defi ned benefi t plans

note 28

Expenses related to other long-term 

employee benefi ts

Equity-settled share-based payment plan

note 29

Other personnel expenses

2,107

337

42

(31)

8

48

569

In other personnel expenses, restructuring costs are included 

for an amount of EUR101 million (2013: EUR80 million). 

In 2014, these costs are primarily related to the restructuring 

of operations in Spain, the United Kingdom, Poland and 

Nigeria.

2014

2013

2,125

346

41

41

11

10

534

3,080

3,108

The average number of full-time equivalent (FTE) employees during the year was:

2014

2013

The Netherlands

Other Western Europe

Central and Eastern Europe

The Americas

Africa Middle East

Asia Pacifi c

3,897

13,137

14,839

22,610

12,975

8,678

4,054

13,924

15,946

23,951

14,062

8,996

76,136

80,933

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 note 11  AMORTISATION, DEPRECIATION AND IMPAIRMENTS

2014

2013

Property, plant & equipment

Intangible assets

note 14

note 15

1,088

349

1,089

492

1,437

1,581

note 12  NET FINANCE INCOME AND EXPENSE

Recognised in profit or loss

Interest income

Interest expenses

Dividend income from available-for-sale 

investments

Net change in fair value of derivatives

Net foreign exchange gain/(loss)

Unwinding discount on provisions

Interest on the net defi ned benefi t obligation

Other

Other net fi nance income/(expenses)

2014

2013

48

(457)

(79)

(488)

15

16

(31)

(5)

(56)

–

47

(579)

(61)

(593)

10

173

(205)

(5)

(49)

(3)

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note 13  INCOME TAX EXPENSE

Recognised in profit or loss

Current tax expense

Current year

Under/(over) provided in prior years

Deferred tax expense

Origination and reversal of temporary 

diff erences 

Previously unrecognised deductible 

temporary diff erences

Changes in tax rate

Utilisation/(benefi t) of tax losses recognised

Under/(over) provided in prior years

Reconciliation of the effective tax rate

Profi t before income tax

Share of net profi t of associates and joint 

ventures and impairments thereof

Profi t before income tax excluding share of 

profi t of associates and joint ventures 

(including impairments thereof)

666

(9)

21

(5)

10

32

17

2,440

(148)

2014

2013

740

13

(173)

–

(32)

(13)

(15)

657

75

732

753

(233)

520

2014

2013

2,107

(146)

2,292

1,961

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Income tax using the Company’s 

domestic tax rate

Eff ect of tax rates in foreign jurisdictions

Eff ect of non-deductible expenses

Eff ect of tax incentives and exempt income

Recognition of previously unrecognised 

temporary diff erences

Utilisation or recognition of previously 

unrecognised tax losses

Unrecognised current year tax losses 

Eff ect of changes in tax rate

Withholding taxes

Under/(over) provided in prior years

Other reconciling items 

%

2014

%

2013

25.0

3.8

2.7

(4.0)

(0.2)

(0.1)

0.7

0.4

2.6

0.3

0.7

31.9

573

87

61

(93)

(5)

(3)

17

10

60

8

17

732

25.0

4.1

4.6

(8.3)

–

(0.6)

1.3

(1.6)

2.1

(0.1)

–

26.5

490

79

90

(162)

–

(11)

26

(32)

42

(2)

–

520

The reported tax rate 2014 includes two substantial one-off  

a prior acquisition, leading to a tax benefi t (EUR85 million). 

items. The write-off  of a deferred tax asset (EUR105 million) 

The reported rate 2013 included a one-off  tax item with a 

following an agreement with tax authorities limiting its 

positive impact (EUR46 million) regarding the 

recoverability. In addition, non-recognised losses were off set 

re-measurement of a deferred tax position following a tax 

against a non-current income tax liability, acquired as part of 

rate change.

2014

2013

Income tax recognised in other

comprehensive income

Changes in fair value reserve

Changes in hedging reserve

Changes in translation reserve

Changes as a result of actuarial gains and losses

Other

3

11

108

96

–

10

(2)

(43)

(66)

(1)

note 24

218

(102)

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note 14  PROPERTY, PLANT AND EQUIPMENT

Cost property, plant & equipment

Land and 

buildings

Plant and 

Other 

Under 

Total

equipment

fi xed assets

construction

Balance as at 1 January 2013

Changes in consolidation

Purchases

Transfer of completed projects under 

construction

Transfer (to)/from assets classifi ed as 

held for sale

Disposals 

Eff ect of hyperinfl ation

Eff ect of movements in exchange rates

Balance as at 31 December 2013

Balance as at 1 January 2014

Changes in consolidation

Purchases

Transfer of completed projects under 

construction

Transfer (to)/from assets classifi ed as 

held for sale

Disposals

Eff ect of movements in exchange rates

5,267

(204)

60

77

(24)

(90)

–

(152)

4,934

4,934

9

83

91

(72)

(93)

37

6,927

(138)

162

288

(25)

(86)

2

(225)

6,905

6,905

2

279

383

(175)

(90)

1

Balance as at 31 December 2014

4,989

7,305

4,494

(28)

375

202

(5)

(290)

1

(133)

4,616

4,616

1

471

149

7

(234)

41

5,051

526

12

772

(567)

–

–

–

(38)

705

705

–

686

(623)

(4)

(1)

30

793

17,214

(358)

1,369

–

(54)

(466)

3

(548)

17,160

17,160

12

1,519

–

(244)

(418)

109

18,138

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Plant and 

Other 

Under

Total

equipment

fi xed assets

construction

N O T E S   T O   T H E   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S

Depreciation and impairment losses 

property, plant & equipment

Balance as at 1 January 2013

Changes in consolidation

Depreciation charge for the year

Impairment losses

Reversal impairment losses

Transfer to/(from) assets classifi ed as 

held for sale

Disposals 

Eff ect of movements in exchange rates

note 11

note 11

note 11

Land and 

buildings

(1,753)

17

(163)

(3)

1

7

70

35

(3,678)

59

(416)

(15)

2

16

119

86

(2,939)

40

(494)

(5)

4

3

229

72

Balance as at 31 December 2013

(1,789)

(3,827)

(3,090)

Balance as at 1 January 2014

Changes in consolidation

Depreciation charge for the year

Impairment losses

Transfer to/(from) assets classifi ed as 

held for sale

Disposals

Eff ect of movements in exchange rates

note 11

note 11

(1,789)

4

(154)

(5)

2

30

6

(3,827)

(3,090)

11

(415)

(3)

42

79

14

3

(511)

–

(8)

210

(19)

Balance as at 31 December 2014

(1,906)

(4,099)

(3,415)

Carrying amount

As at 1 January 2013

As at 31 December 2013

As at 1 January 2014

As at 31 December 2014

3,514

3,145

3,145

3,083

3,249

3,078

3,078

3,206

1,555

1,526

1,526

1,636

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

526

705

705

793

(8,370)

116

(1,073)

(23)

7

26

418

193

(8,706)

(8,706)

18

(1,080)

(8)

36

319

1

(9,420)

8,844

8,454

8,454

8,718

Impairment losses
In 2014, a total impairment loss of EUR8 million (2013: EUR23 million) was charged to profi t 
or loss.

Financial lease assets
HEINEKEN leases P, P & E under a number of fi nance lease agreements. At 31 December 2014, 
the net carrying amount of leased P, P & E was EUR15 million (2013: EUR9 million). During the 
year, HEINEKEN acquired leased assets of EUR1 million (2013: EUR13 million).

Security to authorities
Certain P, P & E amounting to EUR91 million (2013: EUR122 million) has been pledged to the 
authorities in a number of countries as security for the payment of taxes, particularly import and 
excise duties on beers, non-alcoholic beverages and spirits. This mainly relates to the Netherlands 
and Brazil.

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Property, plant and equipment under construction
P, P & E under construction mainly relates to expansion of the brewing capacity 
in various countries.

Capitalised borrowing costs
During 2014, borrowing costs amounting to EUR5 million have been capitalised 
(2013: EUR8 million).

 note 15  INTANGIBLE ASSETS

Cost intangible assets

Goodwill

Brands

Customer-

Contract-

Software, 

Total

related 

based 

research and 

intangibles

intangibles

development 

and other

Balance as at 1 January 2013

Changes in consolidation

Purchased/internally developed

Disposals

Transfers to assets held for sale

11,040

(167)

–

–

–

4,332

(153)

–

–

–

2,304

(46)

–

–

–

Eff ect of movements in exchange rates

(466)

(328)

(148)

Balance as at 31 December 2013

10,407

3,851

2,110

Balance as at 1 January 2014

10,407

3,851

2,110

Changes in consolidation and other transfers

Purchased/internally developed

Disposals

Transfers to assets held for sale

Eff ect of movements in exchange rates

98

–

–

(259)

557

15

–

(2)

–

208

17

1

–

(85)

131

Balance as at 31 December 2014

10,803

4,072

2,174

780

(1)

(7)

(4)

–

(88)

680

680

30

–

–

–

63

773

502

(9)

84

(38)

(1)

(32)

506

506

(47)

56

(2)

–

1

18,958

(376)

77

(42)

(1)

(1,062)

17,554

17,554

113

57

(4)

(344)

960

514

18,336

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Amortisation and impairment losses

Goodwill

Brands

Customer- 

Contract-

Software, 

Total

intangible assets

related 

based 

research and 

intangibles

intangibles

development 

and other

Balance as at 1 January 2013

Changes in consolidation

Amortisation charge for the year

Impairment losses

Disposals

Transfers to assets held for sale

Eff ect of movements in exchange rates

note 11

note 11

(297)

–

–

(94)

–

–

–

(289)

22

(101)

(5)

–

–

14

(382)

27

(176)

–

–

–

20

Balance as at 31 December 2013

(391)

(359)

(511)

Balance as at 1 January 2014

Changes in consolidation

Amortisation charge for the year

Impairment losses

Disposals

Transfers to assets held for sale

Eff ect of movements in exchange rates

note 11

note 11

(391)

–

–

(16)

–

–

–

(359)

–

(98)

(2)

2

–

(5)

(511)

–

(147)

–

–

21

(13)

(23)

–

(62)

–

4

–

10

(71)

(71)

–

(43)

–

–

–

(29)

(279)

(1,270)

7

(37)

(17)

30

1

7

56

(376)

(116)

34

1

51

(288)

(1,620)

(288)

1

(43)

–

(1)

(1)

(1)

(1,620)

1

(331)

(18)

1

20

(48)

Balance as at 31 December 2014

(407)

(462)

(650)

(143)

(333)

(1,995)

Carrying amount

As at 1 January 2013

As at 31 December 2013

As at 1 January 2014

As at 31 December 2014

The carrying amount of the CGU in Tunisia has been reduced 

to its recoverable amount through recognition 

of an EUR16 million impairment loss against goodwill and 

EUR2 million against brands.

10,743

10,016

10,016

10,396

4,043

3,492

3,492

3,610

1,922

1,599

1,599

1,524

757

609

609

630

223

218

218

181

17,688

15,934

15,934

16,341

Brands, customer-related and contract-based intangibles 
The main brands capitalised are the brands acquired in 2008: Scottish & Newcastle (Fosters and 
Strongbow), 2010: Cervecería Cuauhtémoc Moctezuma (Dos Equis, Tecate and Sol) and 2012: 
Asia Pacifi c Breweries (Tiger, Anchor and Bintang). The main customer-related and contract-
based intangibles were acquired in 2010 and 2012 and relate to customer relationships with 
retailers in Mexico and Asia Pacifi c (constituted either by way of a contractual agreement or by 
way of non-contractual relations) and reacquired rights.

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Impairment tests for cash-generating units containing goodwill
For the purpose of impairment testing, goodwill in respect of Western Europe, Central and 
Eastern Europe (excluding Russia), the Americas (excluding Brazil) and Asia Pacifi c is allocated 
and monitored on a regional basis. For other subsidiaries such as Brazil and subsidiaries within 
Africa Middle East and Heineken N.V. Head Offi  ce and other, goodwill is allocated and monitored 
on an individual country basis.

The carrying amounts of goodwill allocated to each (group of) CGU(s) are as follows:

2014

2013

Western Europe

Central and Eastern Europe (excluding Russia)

The Americas (excluding Brazil)

Brazil

Africa Middle East (aggregated)

Asia Pacifi c

Heineken N.V. Head Offi  ce and other (aggregated)

3,377

1,499

1,862

83

491

2,604

480

3,246

1,419

1,707

82

482

2,364

716

10,396

10,016

Throughout the year, goodwill increased mainly due to the 

acquisition of Zagorka and net foreign currency diff erences, 

partly off set by the transfer of EMPAQUE to assets held for 

sale and an impairment in Tunisia.

The recoverable amounts of the (group of) CGU(s) are based on value in use calculations. Value 
in use was determined by discounting the future cash fl ows generated from the continuing use of 
the unit using a pre-tax discount rate. 
The key assumptions used for the value in use calculations are as follows:
•  Cash fl ows were projected based on actual operating results and the three-year business plan. 

Cash fl ows for a further seven-year period were extrapolated using expected annual per country 
volume growth rates, which are based on external sources. Management believes that this 
forecast period is justifi ed due to the long-term nature of the beer business and past experiences.

•  The beer price growth per year after the fi rst three-year period is assumed to be at specifi c per 

country expected annual long-term infl ation, based on external sources.

•  Cash fl ows after the fi rst ten-year period were extrapolated using a perpetual growth rate equal to 
the expected annual long-term infl ation, in order to calculate the terminal recoverable amount.
•  A per CGU-specifi c pre-tax Weighted Average Cost of Capital (WACC) was applied in determining 

the recoverable amount of the units.

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The values assigned to the key assumptions used for the value in use calculations are as follows:

In %

Pre-tax WACC

Expected

annual

long-term

infl ation

2018-2024

1.8

2.2

3.5

4.4

Expected

volume

growth rates

2018-2024

0.1

(0.1)

1.0

2.1

9.3

9.8

15.7

13.5

13.8-23.1

3.6-9.1

3.6-7.4

16.1

10.5

4.7

3.9

3.6

2.9

Western Europe

Central and Eastern Europe (excluding Russia)

The Americas (excluding Brazil)

Brazil

Africa Middle East

Asia Pacifi c

Heineken N.V. Head Offi  ce and other

The high infl ation on costs combined with pressure in pricing as a result of aff ordability issues 
resulted in a deterioration of the outlook of the beer and soft drinks businesses in Tunisia. 
Consequently, a goodwill impairment of EUR16 million before tax has been recognised in 2014. 
The recoverable amount is based on the value in use.

Sensitivity to changes in assumptions
The outcome of a sensitivity analysis of a 100 basis points adverse change in key assumptions 
(lower growth rates or higher discount rates respectively) did not result in a materially diff erent 
outcome of the impairment test.

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note 16  INVESTMENTS IN ASSOCIATES AND JOINT VENTURES

HEINEKEN has interests in a number of individually insignifi cant joint ventures and associates. 
HEINEKEN holds a 75 per cent equity interest in Sedibeng Brewery Pty. Ltd., but based on 

the contractual arrangements HEINEKEN has joint control. As a result, this investment is 
accounted for using the equity method.

Summarised financial information for equity accounted joint ventures and associates
The following table includes, in aggregate, the carrying amount and HEINEKEN’s share of profi t 
and OCI of joint ventures and associates:

Carrying amount of interests

Share of:

Profi t or loss from continuing operations

Other comprehensive income

2014

1,964

135

(7)

128

Joint ventures

2013

1,814

130

5

135

2014

Associates

2013

69

13

–

13

69

16

–

16

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note 17  OTHER INVESTMENTS AND RECEIVABLES

Non-current other investments and receivables

Available-for-sale investments

Non-current derivatives

Loans to customers

Other loans receivable 

Long-term prepayments

Indemnifi cation receivable

Held-to-maturity investments

Other receivables

note 32

note 32

note 32

note 32

note 32

note 32

note 32

253

97

68

82

84

9

3

141

2014

2013

247

67

65

50

88

113

4

128

Current other investments

Investments held for trading

note 32

737

13

762

11

Eff ective interest rates on loans to customers range from 

in accordance with Brazilian legislation. Collection of this 

6-12 per cent. 

receivable is expected to be beyond a period of fi ve years.

The decrease in indemnifi cation receivable primarily relates 

The main available-for-sale investments are S.A. Des Brasse-

to the settlement of certain indemnifi ed tax liabilities, 

ries du Cameroun, Desnoes & Geddes Ltd and Sabeco Ltd. 

originating from the acquisition of the beer operations of 

As far as these investments are listed, they are measured at 

FEMSA.

their quoted market price. For others, multiples are used. 

The other receivables mainly originate from the acquisition 

Debt securities (which are interest-bearing) with a carrying 

of the beer operations of FEMSA and represent a receivable 

amount of EUR14 million (2013: EUR14 million) are included 

on the Brazilian authorities on which interest is calculated 

in available-for-sale investments.

Sensitivity analysis – equity price risk
As at 31 December 2014, an amount of EUR99 million (2013: EUR120 million) of available-for-
sale investments and investments held for trading is listed on stock exchanges. An increase 
or decrease of 1 per cent in the share price at the reporting date would not result in a material 
impact on HEINEKEN’s fi nancial position.

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note 18  DEFERRED TAX ASSETS AND LIABILITIES

Recognised deferred tax assets and liabilities

Deferred tax assets and liabilities are 

attributable to the following items:

Property, plant & equipment

Intangible assets

Investments

Inventories

Loans and borrowings

Employee benefi ts

Provisions

Other items

Tax losses carry forward

Tax assets/(liabilities)

Set-off  of tax

2014

Assets

2013

Liabilities

2014

2013

2014

Net

2013

80

83

131

20

1

366

112

288

177

119

84

128

19

1

317

113

261

220

(607)

(655)

(527)

(536)

(1,340)

(1,318)

(1,257)

(1,234)

(8)

(1)

(10)

(1)

(20)

(113)

–

(9)

–

–

(2)

(12)

(202)

–

123

19

(9)

365

92

175

177

119

19

1

315

101

59

220

(936)

–

1,258

(597)

1,262

(754)

(2,100)

(2,198)

(842)

597

754

–

Net tax assets/(liabilities)

661

508

(1,503)

(1,444)

(842)

(936)

Of the total net deferred tax assets of EUR661 million as at 

current or preceding period. Management’s projections 

31 December 2014 (2013: EUR508 million), EUR196 million 

support the assumption that it is probable that the results 

(2013: EUR280 million) is recognised in respect of subsidiaries 

of future operations will generate suffi  cient taxable income 

in various countries where there have been tax losses in the 

to utilise these deferred tax assets. 

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2014

2013

–

30

40

14

33

51

277

1,048

16

33

28

29

23

–

330

1,447

1,493

(786)

707

1,906

(978)

928

Tax losses carry forward

HEINEKEN has tax losses carry forward 

for an amount of EUR1,493 million as at 

31 December 2014 (2013: EUR1,906 million), 

which expire in the following years:

2014

2015

2016

2017

2018

2019

After 2019 respectively 2018 but not unlimited

Unlimited

Recognised as deferred tax assets gross

Unrecognised 

The unrecognised losses relate to entities for which it is not 

probable that taxable profi t will be available to off set these 

losses. The decrease in available tax losses, compared to 

2013, includes an off set of non-recognised tax losses (EUR340 

million) against a non-current income tax liability, acquired as 

part of a prior acquisition. 

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Movement in deferred tax balances

Balance 

Changes in 

Effect of 

Recognised 

Recognised 

Transfers

Balance 

during the year 2014

Property, plant & equipment

Intangible assets

Investments

Inventories

Loans and borrowings

Employee benefi ts

Provisions

Other items

Tax losses carry forward

Net tax assets/(liabilities)

1 January

consolidation

movements 

in income

in equity

31 December

in foreign 

exchange

9

(79)

1

–

(11)

7

2

98

(5)

22

–

(2)

–

–

–

–

–

–

(2)

(4)

(536)

(1,234)

119

19

1

315

101

59

220

(936)

(22)

40

1

–

(1)

(36)

(4)

(21)

(32)

–

–

–

–

–

96

–

14

–

(75)

110

22

18

2

–

2

(17)

(7)

25

(4)

41

(527)

(1,257)

123

19

(9)

365

92

175

177

(842)

Movement in deferred tax balances

Balance 

Changes in 

Effect of 

Recognised 

Recognised 

Transfers

Balance 

1 January

consolidation

movements 

in income

in equity

31 December

during the year 2013

Property, plant & equipment

Intangible assets

Investments

Inventories

Loans and borrowings

Employee benefi ts

Provisions

Other items

Tax losses carry forward

(620)

(1,535)

122

13

2

383

108

47

238

in foreign 

exchange

29

127

(6)

–

–

(6)

(1)

(44)

(10)

30

129

1

4

–

(6)

(1)

79

(3)

3

–

2

–

–

(70)

–

6

–

3

2

–

–

(1)

14

–

(20)

(5)

(536)

(1,234)

119

19

1

315

101

59

220

89

233

(59)

(7)

(936)

19

43

–

2

–

–

(5)

(9)

–

50

Net tax assets/(liabilities)

(1,242)

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note 19  INVENTORIES

Raw materials 

Work in progress

Finished products

Goods for resale

Non-returnable packaging

Other inventories and spare parts

During 2014 and 2013, no write-down of inventories 

to net realisable value was made.

note 20  TRADE AND OTHER RECEIVABLES

Trade receivables

Other receivables

Trade receivables due from associates 

and joint ventures

Derivatives 

2014

2013

271

176

388

218

171

288

1,634

1,512

2014

2013

1,804

556

22

45

297

181

398

240

166

352

2,017

580

24

122

note 32

2,743

2,427

A net impairment loss of EUR19 million (2013: EUR34 million) 

in respect of trade and other receivables was included in 

expenses for raw materials, consumables and services.

note 21  CASH AND CASH EQUIVALENTS

2014

2013

Cash and cash equivalents

Bank overdrafts

note 32

note 25

668

(595)

1,290

(178)

Cash and cash equivalents in the statement 

of cash fl ows

73

1,112

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note 22  CAPITAL AND RESERVES 

Share capital 
As at 31 December 2014, the issued share capital comprised 288,030,168 ordinary shares (2013: 
288,030,168) with a par value of EUR1.60 and 250 priority shares (2013: 250) with a par value 
of EUR2. All issued shares are fully paid. The share capital as at 31 December 2014 amounted 
to EUR461 million (2013: EUR461 million). The Company’s authorised capital amounted to 
EUR1,500,000,500, consisting of 937,500,000 ordinary shares and 250 priority shares.

The holders of ordinary shares are entitled to receive dividends as declared from time to time 
and are entitled to one vote per share at meetings of the Company. For the rights of the priority 
shareholders reference is made to the Other information on page 123.

Share premium
As at 31 December 2014, the share premium amounted to EUR1,257 million 
(2013: EUR1,257 million).

Translation reserve
The translation reserve comprises foreign currency diff erences arising from the translation of 
the fi nancial statements of foreign operations of HEINEKEN (excluding amounts attributable 
to non-controlling interests) as well as value changes of the hedging instruments in the net 
investment hedges. HEINEKEN considers this a legal reserve. 

Hedging reserve
This reserve comprises the eff ective portion of the cumulative net change in the fair value of 
cash fl ow hedging instruments where the hedged transaction has not yet occurred. HEINEKEN 
considers this a legal reserve.

Fair value reserve
This reserve comprises the cumulative net change in the fair value of available-for-sale 
investments until the investment is derecognised or impaired. HEINEKEN considers this a legal 
reserve.

Other legal reserves
These reserves relate to the share of profi t of joint ventures and associates over the distribution 
of which HEINEKEN does not have control. 

The movement in these reserves refl ects retained earnings of joint ventures and associates 

minus dividends received. In case of a legal or other restriction which means that retained 
earnings of subsidiaries cannot be freely distributed, a legal reserve is recognised for the 
restricted part.

Purchase own shares by Heineken N.V.
As at 31 December 2014, Heineken N.V. held 1,395,435 own shares (2013: 1,010,213). 
This results in an increased interest in shareholding by Heineken Holding N.V.

The related dilution eff ect has been recognised directly in equity.

Share-based payments by Heineken N.V.
During the period from 1 January to 31 December 2014, Heineken N.V. acquired 550,000 
Heineken N.V. shares for delivery against LTV and other share-based payment plans.

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Dividends
The following dividends were declared and paid by Heineken Holding N.V.:

2014

2013

Final dividend previous year EUR0.53, respectively 

EUR0.56 per ordinary share

Interim dividend current year EUR0.36, respectively 

EUR0.36 per ordinary share

152

104

161

104

Total dividend declared and paid

256

265

Heineken N.V. has widened the pay-out ratio for its annual dividend from 30-35 per cent to 
30-40 per cent of net profi t (beia). For 2014, a payment of a total cash dividend of EUR1.10 per 
share (2013: EUR0.89) will be proposed at the AGM of Heineken N.V. If approved, a fi nal dividend 
of EUR0.74 per share will be paid on 6 May 2015, as an interim dividend of EUR0.36 per share 
was paid on 2 September 2014. The payment will be subject to 15 per cent Dutch withholding 
tax.

Pursuant to Article 10, paragraph 6, of the Articles of Association of Heineken Holding N.V., 

holders of Heineken Holding N.V. ordinary shares receive the same dividend as holders of 
Heineken N.V. shares.

After the balance sheet date, the Board of Directors announced the following dividends. 
The dividends, taking into account the interim dividends declared and paid, have not been 
provided for.

2014

2013

Per ordinary share EUR1.10 (2013: EUR0.89)

317

256

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Non-controlling interests in the activities and cash flows of Heineken N.V.

NCI percentage

Non-current assets

Current assets

Non-current liabilities

Current liabilities

Net assets

Carrying amount of NCI

Revenue

Profi t

OCI

Total comprehensive income

Profi t allocated to NCI 2

OCI allocated to NCI 2

Cash fl ow from operating activities

Cash fl ow from investing activities

Cash fl ow from fi nancing activities

Net increase (decrease) in cash and 

cash equivalents

Final dividend previous year

Interim dividend current year

Total dividend

Dividend allocated to NCI

2014

49.87%1

2013

49.91%1

28,744

6,086

(12,846)

(8,532)

1,708

238

3,058

(1,673)

(2,453)

305

207

27,842

5,495

(12,978)

(8,003)

1,587

(1,107)

2,914

(841)

(1,752)

323

207

13,452

6,284

19,257

1,946

756

841

(1,068)

512

256

12,356

5,782

19,203

480

681

168

321

530

265

1 Of which 12.532 per cent relates

2 Calculated based on 49.87 per cent

to FEMSA and 37.463 per cent to

(2013: 49.91 per cent) of the equity

the public.

attributable to Heineken N.V.

Non-controlling interests in Heineken N.V. group companies
The non-controlling interests (NCI) relate to minority stakes held by third parties in HEINEKEN 
consolidated subsidiaries. The total non-controlling interest as at 31 December 2014 amounted 
to EUR1,043 million (2013: EUR954 million). Refer to note 36 for the disclosure of material NCIs.

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note 23  EARNINGS PER SHARE

Basic earnings per share
The calculation of basic earnings per share for the period ended 31 December 2014 is based on 
the profi t attributable to ordinary shareholders of the Company (net profi t) of EUR760 million 
(2013: EUR683 million) and a weighted average number of ordinary shares – basic outstanding 
during the year ended 31 December 2014 of 288,030,168 (2013: 288,030,168). Basic earnings per 
share for the year amounted to EUR2.64 (2013: EUR2.37).

Weighted average number 

of ordinary shares – basic and diluted

Number of ordinary shares 1 January

Weighted average number of basic ordinary 

shares for the year

2014

2013

288,030,168

288,030,168

288,030,168 

288,030,168

note 24  INCOME TAX ON OTHER COMPREHENSIVE INCOME

Other comprehensive income

Actuarial gains and losses

Currency translation diff erences 

Recycling of currency translation 

differences to profit or loss

Effective portion of net investment hedges

Eff ective portion of changes in fair value 

of cash fl ow hedges

Eff ective portion of cash fl ow hedges 

transferred to profi t or loss

Net change in fair value available-for-sale 

investments 

Share of other comprehensive income 

of associates and joint ventures

Amount

before tax

2014

(440)

590

–

(6)

(108)

(5)

(4)

(7)

20

Tax

2014

96

107

–

1

9

2

3

–

Amount

net of tax

2014

(344)

697

Amount

before tax

2013

263

(1,244)

–

(5)

(99)

(3)

(1)

(7)

1

18

17

(3)

(63)

6

Tax

2013

(66)

(38)

–

(5)

(1)

(1)

10

(1)

Amount

net of tax

2013

197

(1,282)

1

13

16

(4)

(53)

5

218

238

(1,005)

(102)

(1,107)

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note 25  LOANS AND BORROWINGS

This note provides information about the contractual terms of HEINEKEN’s interest-bearing 
loans and borrowings. For more information about HEINEKEN’s exposure to interest rate risk and 
foreign currency risk, refer to note 32.

2014

2013

Non-current liabilities

Unsecured bond issues

Unsecured bank loans

Secured bank loans

Finance lease liabilities

Other non-current interest-bearing liabilities

Non-current interest-bearing liabilities 

Non-current derivatives

Non-current non-interest-bearing liabilities

note 26

Current interest-bearing liabilities

Current portion of unsecured bonds issued

Current portion of unsecured bank loans

Current portion of secured bank loans

Current portion of fi nance lease liabilities

note 26

Current portion of other non-current 

interest-bearing liabilities

Total current portion of non-current 

interest-bearing liabilities

Deposits from third parties (mainly 

employee loans)

Bank overdrafts

note 21

8,083

422

16

5

1,271

904

261

12

4

471

7,802

481

45

10

1,153

967

3

11

5

121

9,491

8

–

9,499

1,107

564

1,671

595

2,266

9,797

47

9

9,853

1,652

543

2,195

178

2,373

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Net interest-bearing debt position

Non-current interest-bearing liabilities

Current portion of non-current interest-

bearing liabilities

Deposits from third parties 

(mainly employee loans)

Bank overdrafts

note 21

Cash, cash equivalents and current other 

investments

note 17/21

2014

2013

9,491

1,107

564

9,797

1,652

543

11,162

595

11,757

(681)

11,076

11,992

178

12,170

(1,302)

10,868

Non-current liabilities

Unsecured 

Unsecured 

Secured 

Finance 

Other 

Non-current 

Non-current 

Total

bond issues

bank loans

bank loans

lease 

non-current 

derivatives

non-interest-

Balance as at 1 January 2014

Consolidation changes

Eff ect of movements in exchange rates

Transfers to current liabilities

Charge to/(from) equity in relation to derivatives

Proceeds

Repayments 

Other

8,083

422

–

12

(916)

31

355

(137)

374

–

9

(4)

–

521

(476)

9

Balance as at 31 December 2014

7,802

481

liabilities

5

–

–

interest-

bearing 

liabilities

1,271

(6)

5

(3)

(353)

–

1

–

7

117

110

3

6

bearing 

liabilities

47

–

2

(2)

(1)

–

–

(38)

9

–

1

9,853

(6)

31

(3)

(1,289)

–

–

(3)

(4)

147

1,020

(613)

356

10

1,153

8

–

9,499

16

–

2

(8)

–

33

–

2

45

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Terms and debt repayment schedule

Terms and conditions of 

outstanding non-current and 

current loans and borrowings 

Category

Currency

Nominal

Repayment

Carrying

Face

Carrying

interest

rate (%)

amount

value

amount

2014

2014

2013

were as follows:

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond issues

Unsecured bank loans

Unsecured bank loans

Unsecured bank loans

Unsecured bank loans

Unsecured bank loans

Unsecured bank loans

Unsecured bank loans

Unsecured bank loans

Secured bank loans

Secured bank loans

Secured bank loans

Secured bank loans

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under APB MTN programme

issue under 144A/RegS

issue under 144A/RegS

issue under 144A/RegS

issue under 144A/RegS

issue under 144A/RegS

EUR

GBP

SGD

EUR

SGD

EUR

SGD

EUR

USD

EUR

EUR

EUR

EUR

EUR

EUR

EUR

EUR

EUR

SGD

USD

USD

USD

USD

USD

7.1

7.3

2.7

4.6

2.3

1.3

2.2

0.7

1.1

2.5

2.1

2.0

3.5

2.9

3.5

3.3

2.6

3.5

2014

2015

2015

2016

2017

2018

2018

2018

2019

2019

2020

2021

2024

2025

2029

2033

2033

2043

3.0-4.0

2014-2020

0.8

1.4

3.4

2.8

4.0

2015

2017

2022

2023

2042

n.a.

various

various

various

bank facilities

bank facilities

bank facilities

German Schuldschein notes

German Schuldschein notes

bank facilities

bank facilities

PLN

EUR

NGN

EUR

EUR

PGK

1.0-6.0

1.0-6.2

4.7

BIF

10.0-15.0

3.2

5.1

2014

2016

13.0

2013-2016

2014

2016

2019

2017

various

various

various

various

bank facilities

bank facilities

bank facilities

GBP

HTG

ETB

1.8

8.5

10.0

2016

2019

2021

various

various

various

various

Other interest-bearing liabilities

2002 S&N US private placement

Other interest-bearing liabilities

2005 S&N US private placement

Other interest-bearing liabilities

2008 US private placement

Other interest-bearing liabilities

2011 US private placement

Other interest-bearing liabilities

2008 US private placement

Other interest-bearing liabilities

2008 US private placement

USD

USD

USD

USD

GBP

GBP

5.6

5.4

5.9

2.8

7.3

7.2

2014

2015

2015

2017

2016

2018

F I N A N C I A L   S TAT E M E N T S   2 0 14

89

–

508

47

399

61

99

59

–

164

844

996

497

497

741

199

179

91

75

24

411

–

508

47

400

62

100

59

–

165

850

1,000

500

500

750

200

180

100

75

24

412

1,026

1,030

614

819

402

17

–

207

121

–

110

35

10

1

8

16

20

12

–

–

43

74

32

41

618

824

412

17

–

207

121

–

111

35

10

1

8

16

20

12

–

–

43

74

32

41

906

479

41

399

57

99

54

60

–

843

995

496

496

741

–

179

90

75

75

361

901

539

720

353

28

46

207

110

202

111

–

–

7

9

–

–

19

452

229

38

65

30

38

Face

value

2013

906

480

43

400

57

100

55

60

–

850

1,000

500

500

750

–

180

100

75

75

363

906

543

725

363

28

46

207

110

206

111

–

–

7

9

–

–

19

435

218

38

65

30

38

N O T E S   T O   T H E   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S

Terms and debt repayment schedule (continued)

Category

Currency

Nominal Repayment

Carrying

Face

Carrying

interest

rate (%)

amount

2014

value

2014

amount

2013

Other interest-bearing liabilities

2010 US private placement

Other interest-bearing liabilities

2008 US private placement

facilities from JV’s

USD

USD

EUR

4.6

6.3

2018

2018

various

various

various

various

various

various

n.a.

n.a.

various

various

various

various

various

various

597

321

150

16

564

15

597

321

150

16

564

15

526

282

61

21

543

9

Other interest-bearing liabilities

Other interest-bearing liabilities

Deposits from third parties

Finance lease liabilities

Face

value

2013

526

282

61

21

543

9

11,162

11,227

11,992

12,040

Financing headroom*
As at 31 December 2014, no amounts were drawn on the existing revolving credit facility of 
EUR2,500 million. This revolving credit facility was extended and amended in May 2014 and now 
matures in 2019. The committed fi nancing headroom at Group level was EUR2,169 million as at 
31 December 2014 and consisted of the undrawn revolving credit facility and centrally available 
cash, minus centrally managed overdraft balances.

Incurrence covenant*
HEINEKEN has an incurrence covenant in some of its fi nancing facilities. This incurrence covenant 
is calculated by dividing net debt by EBITDA (beia) (both based on proportional consolidation of 
joint ventures and including acquisitions made in 2014 on a pro-forma basis). As at 31 December 
2014, this ratio was 2.4 (2013: 2.5). If the ratio would be beyond a level of 3.5, the incurrence 
covenant would prevent HEINEKEN from conducting further signifi cant debt fi nanced 
acquisitions.

* Non-GAAP measures: unaudited.

note 26  FINANCE LEASE LIABILITIES

Finance lease liabilities are 

Future minimum

Interest

Present value

Future minimum

Interest

Present value 

payable as follows:

lease payments

of minimum

lease payments

lease payments

of minimum

lease payments

2014

2014

2014

2013

2013

2013

Less than one year

Between one and fi ve years

More than fi ve years

5

8

2

15

–

–

–

–

5

8

2

15

4

5

–

9

–

–

–

–

4

5

–

9

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note 27  NON-GAAP MEASURES

In the internal management reports, HEINEKEN measures its performance primarily based on 
EBIT and EBIT beia (before exceptional items and amortisation of acquisition-related intangible 
assets). Both are non-GAAP measures not calculated in accordance with IFRS. Exceptional items 
are defi ned as items of income and expense of such size, nature or incidence, that in the view of 
management their disclosure is relevant to explain the performance of HEINEKEN for the period. 
Beia adjustments are also applied on operating profi t and net profi t metrics.

The table below presents the relationship between IFRS measures, being results from 

operating activities and net profi t of Heineken N.V., and HEINEKEN non-GAAP measures, being 
EBIT, EBIT (beia), consolidated operating profi t (beia), Group operating profi t (beia) and net profi t 
(beia):

2014 1

2013 1

2,780

148

2,928

340

3,268

(139)

3,129

230

3,359

760

756

1,516

340

(1)

(52)

(45)

1,758

2,554

146

2,700

391

3,091

(150)

2,941

251

3,192

683

681

1,364

391

(11)

(151)

(8)

1,585

Results from operating activities

Share of profi t of associates and joint ventures and 

impairments thereof (net of income tax)

EBIT

Exceptional items and amortisation of acquisition-

related intangible assets included in EBIT

EBIT (beia)

Share of profi t of associates and joint ventures and 

impairments thereof (beia) (net of income tax)

Consolidated operating profi t (beia)

Attributable share of operating profi t from joint 

ventures and associates and impairments thereof

Group operating profi t (beia)

Profi t attributable to equity holders of 

Heineken Holding N.V. (net profi t)

Non-controlling interests in Heineken N.V.

Exceptional items and amortisation of acquisition-

related intangible assets included in EBIT

Exceptional items included in fi nance costs

Exceptional items included in income tax expense

Exceptional items included in non-controlling 

interest

Net profi t (beia) 

1 Unaudited.

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The 2014 exceptional items included in EBIT contain the amortisation of acquisition-related 
intangibles for EUR291 million (2013: EUR329 million), restructuring expenses of EUR111 million 
(2013: EUR99 million), the settlement of indemnifi ed tax liabilities of EUR39 million and the 
impairment of intangible assets and P, P & E in Tunisia for EUR21 million. These items are partly 
off set by past service benefi t in the Netherlands due to a change in pension legislation of EUR88 
million and the gain on revaluation of the PHEI in Zagorka of EUR51 million. 

The exceptional items in income tax expense include the tax impact on amortisation of 

acquisition-related intangible assets of EUR72 million (2013: EUR84 million) and the tax impact 
on other exceptional items included in EBIT and fi nance costs of EUR6 million (2013: EUR21 
million). These items are partly off set by exceptional income tax items with a negative impact 
amounting to EUR26 million (2013: EUR46 million positive impact), including the write-off  of 
deferred tax assets of EUR111 million and the release of a non-current income tax liability of 
EUR85 million.

EBIT and EBIT (beia) are not fi nancial measures calculated in accordance with IFRS. The 
presentation of these fi nancial measures may not be comparable to similarly titled measures 
reported by other companies due to diff erences in the ways the measures are calculated. 

note 28  EMPLOYEE BENEFITS

Present value of unfunded defi ned benefi t obligations

Present value of funded defi ned benefi t obligations

Total present value of defi ned benefi t obligations

Fair value of defi ned benefi t plan assets

Present value of net obligations

Asset ceiling items

Recognised liability for defi ned benefi t obligations

Other long-term employee benefi ts

2014

2013

358

8,551

306

7,368

8,909

(7,547)

1,362

2

1,364

79

1,443

7,674

(6,553)

1,121

2

1,123

79

1,202

HEINEKEN makes contributions to defi ned benefi t plans that provide pension benefi ts 
for employees upon retirement in a number of countries. The defi ned benefi t plans in the 
Netherlands and the UK combined cover 88.6 per cent of the total defi ned benefi t plan assets 
(2013: 87.5 per cent), 83.0 per cent of the present value of the defi ned benefi t obligations (2013: 
82.5 per cent) and 52.1 per cent of the present value of net obligations (2013: 53.0 per cent) 
as at 31 December 2014. 

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HEINEKEN provides employees in the Netherlands with an average pay pension plan, 

whereby indexation of accrued benefi ts is conditional on the funded status of the pension fund. 
HEINEKEN pays contributions to the fund up to a maximum level agreed with the Board of the 
pension fund and has no obligation to make additional contributions in case of a funding defi cit. 
In 2014, HEINEKEN’s cash contribution to the Dutch pension plan was at the maximum level. 
The same level is expected to be paid in 2015. 

HEINEKEN’s UK plan (Scottish & Newcastle pension plan) was closed to future accrual in 
2010 and the liabilities thus relate to past service before plan closure. Based on the triennial 
review fi nalised in early 2013, HEINEKEN has agreed a 10-year funding plan including base 
contributions of GBP21 million per year, with a further contribution of between GBP15 million and 
GBP40 million per year, contingent on the funding level of the pension fund. As at 31 December 
2014, the IAS 19 present value of the net obligations of the Scottish & Newcastle pension 
plan represents a GBP377 million (EUR484 million) defi cit. No additional liability has to be 
recognised as the net present value of the minimum funding requirement does not exceed the 
net obligation.

Other countries where HEINEKEN off ers a defi ned benefi t plan to (former) employees are: 

Austria (closed in 2007 to new entrants), Belgium, Greece (closed in 2014 to new entrants), 
Ireland (closed in 2012 to all future accrual), Mexico (plan changed to hybrid defi ned contribution 
for majority of employees in 2014), Nigeria (closed to new entrants in 2007), Portugal, Spain 
(closed to management in 2010) and Switzerland. 

The vast majority of benefi t payments are from pension funds that are held in trusts (or 
equivalent); however, there is a small portion where HEINEKEN meets the benefi t payment 
obligation as it falls due. Plan assets held in trusts are governed by Trustee Boards composed 
of HEINEKEN representatives and independent and/or member representation, in accordance 
with local regulations and practice in each country. The relationship and division of responsibility 
between HEINEKEN and the Trustee Board (or equivalent) including investment decisions and 
contribution schedules are carried out in accordance with the plan’s regulations. 

In other countries, the pension plans are defi ned contribution plans and/or similar 

arrangements for employees.

Other long-term employee benefi ts mainly relate to long-term bonus plans, termination 

benefi ts, medical plans and jubilee benefi ts.

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Movement in net defined benefit obligation
The movement in the defi ned benefi t obligation over the year is as follows:

Present value of defi ned 

Fair value of defi ned 

benefi t obligations

benefi t plan assets

Present value of 

net obligations

2014

2013

2014

2013

2014

2013

Balance as at 1 January

7,674

7,844

(6,553)

(6,401)

1,121

1,443

Included in profit or loss

Current service cost

Past service cost/(credit)

Administration expense

Eff ect of any settlement

Expense recognised in personnel expenses

note 10

Interest expense/(income)

note 12

Included in OCI

Remeasurement loss/(gain):

Actuarial loss/(gain) arising from

Demographic assumptions

Financial assumptions

Experience adjustments

Return on plan assets excluding interest 

income

Eff ect of movements in exchange rates

Other

Changes in consolidation and reclassifi cation

Contributions paid: 

By the employer

By the plan participants

Benefi ts paid

75

(103)

–

(7)

(35)

326

291

12

1,185

(112)

–

257

1,342

(86)

–

26

(338)

(398)

80

(42)

–

–

38

288

326

16

(167)

(6)

–

(100)

(257)

48

–

26

(313)

(239)

–

–

4

–

4

–

–

3

–

3

(277)

(273)

(232)

(229)

–

–

–

(106)

76

(30)

–

–

–

(645)

(225)

(870)

32

(195)

(26)

338

149

75

(103)

4

(7)

(31)

49

18

12

1,185

(112)

(645)

32

472

80

(42)

3

–

41

56

97

16

(167)

(6)

(106)

(24)

(287)

5

(54)

53

(185)

(26)

313

107

(195)

(185)

–

–

–

–

(249)

(132)

Balance as at 31 December

8,909

7,674

(7,547)

(6,553)

1,362

1,121

The defi ned benefi t plan in the Netherlands was amended to 

refl ect changes in legal requirements. From 1 January 2015, 

the annual accrual rate was reduced to the legal maximum 

rate of 1.875 per cent and a salary cap was introduced. 

As a result, the defi ned benefi t obligation in the Dutch plan 

decreased by EUR88 million. A corresponding past service 

credit was recognised in profi t or loss during 2014.

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Defined benefit plan assets

Quoted

2014

Unquoted

2014

Equity instruments:

Europe

Northern America

Japan

Asia other

Other

Debt instruments:

Corporate bonds – 

investment grade

Corporate bonds – 

non-investment grade

Derivatives

Properties and real estate

Cash and cash equivalents

Investment funds

Other plan assets

Balance as at 31 December

764

712

204

234

242

2,156

2,857

186

3,043

132

278

178

916

210

1,714

6,913

–

–

–

–

1

1

35

(4)

212

16

309

65

598

634

Quoted

2013

Unquoted

2013

Total

2014

764

712

204

234

243

711

582

197

177

252

2,157

1,919

2,150

39

2,189

423

233

107

979

184

1,926

6,034

3,078

128

490

194

1,225

275

2,312

7,547

Total

2013

711

582

197

177

252

1,919

2,209

425

447

119

1,207

227

2,425

6,553

–

–

–

–

–

–

20

2

214

12

228

43

499

519

The HEINEKEN pension funds monitor the mix of debt and equity securities in their investment 
portfolios based on market expectations. Material investments within the portfolio are managed 
on an individual basis. Through its defi ned benefi t pension plans, HEINEKEN is exposed to a 
number of risks, the most signifi cant which are detailed below:

Asset volatility
The plan liabilities are calculated using a discount rate set with reference to corporate bond 
yields. If plan assets underperform this yield, this will create a defi cit. Both the Netherlands 
and the UK plans hold a signifi cant proportion of equities, which are expected to outperform 
corporate bonds in the long term, while providing volatility and risk in the short term.

In the Netherlands, an Asset-Liability Matching (ALM) study is performed at least on a 

triennial basis. The ALM study is the basis for the strategic investment policies and the 
(long-term) strategic investment mix. This resulted in a strategic asset mix comprising 35 per cent 
equity securities, 40 per cent bonds, 10 per cent property and real estate and 15 per cent other 
investments. The objective is to hedge currency risk on the US dollar, Japanese yen and British 
pound for 50 per cent in the strategic investment mix.

In the UK, an Asset-Liability Matching study is performed at least on a triennial basis. The ALM 

study is the basis for the strategic investment policies and the (long-term) strategic investment 
mix. This resulted in a strategic asset mix comprising 29 per cent equity securities (including 
synthetic exposure from derivatives), 35 per cent bonds (including synthetic exposure from 
derivatives), 5 per cent property and real estate and 31 per cent other investments. The objective 
is to hedge currency risk on developed non-GBP equity market exposures for 70 per cent, with US 
dollar currency risk on other investments hedged 100 per cent in the strategic investment mix.

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Interest rate risk
A decrease in corporate bond yields will increase plan liabilities, although this will be partially 
off set by an increase in the value of the plans’ bond holdings.

In the Netherlands, interest rate risk is partly managed through fi xed income investments. 
These investments match the liabilities for 20.1 per cent (2013: 23.4 per cent). In the UK, interest 
rate risk is partly managed through the use of a mixture of fi xed income investments and interest 
rate swap instruments. These investments and instruments match the liabilities for 24.7 per cent 
(2013: 29.2 per cent).

Inflation risk
Some of the pension obligations are linked to infl ation. Higher infl ation will lead to higher 
liabilities, although in most cases caps on the level of infl ationary increases are in place to protect 
the plan against extreme infl ation. The majority of the plan assets are either unaff ected by or 
loosely correlated with infl ation, meaning that an increase in infl ation will increase the defi cit. 

HEINEKEN provides employees in the Netherlands with an average pay pension plan, whereby 

indexation of accrued benefi ts is conditional on the funded status of the pension fund. In the 
UK, infl ation sensitivity is based on capped Consumer Price Infl ation for deferred members and 
capped Retail Price Infl ation for pensions in payment.

Life expectancy
The majority of the plans’ obligations are to provide benefi ts for the life of the member, so 
increases in life expectancy will result in an increase in the plans’ liabilities. This is particularly 
signifi cant in the UK plan, where infl ation-linked increases result in higher sensitivity to changes 
in life expectancy. 

Principal actuarial assumptions as at the balance sheet date 
Based on the signifi cance of the Dutch and UK pension plans compared with the other plans, 
the table below only includes the major actuarial assumptions for those two plans as at 
31 December:

In %

Discount rate as at 31 December

Future salary increases

Future pension increases

* The UK plan closed for future accrual, leading 

to certain assumptions being equal to zero.

The Netherlands

2014

2013

2014

1.8

2.0

0.3

3.6

2.0

1.4

3.6

–

2.9

UK*

2013

4.6

–

3.2

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For the other defi ned benefi t plans, the following actuarial assumptions apply as at 31 December:

In %

Other Western,

The Americas

Central and

Eastern Europe

Africa

Middle East

Discount rate as at 31 December

Future salary increases

Future pension increases

Medical cost trend rate

2014

2013

2014

2013

2014

2013

1.0-1.9

2.4-3.6

1.0-3.5

1.0-3.5

0.2-1.8

1.0-1.8

3.5-4.5

3.4-4.5

7.3

4.5

3.5

5.1

7.6

3.9

2.9

5.1

15.0

14.0

8.4

3.2

6.8

9.2

2.0

7.5

Assumptions regarding future mortality rates are based on 

Continuous Mortality Investigation 2011 projection model.

published statistics and mortality tables. For the Netherlands, 

The weighted average duration of the defi ned benefi t 

the rates are obtained from the ‘AG-Prognosetafel 2014‘, fully 

obligation at the end of the reporting period is 18 years.

generational. Correction factors from Towers Watson are 

HEINEKEN expects the 2015 contributions to be paid for the 

applied on these. For the UK, the rates are obtained from the 

defi ned benefi t plans to be in line with 2014.

Sensitivity analysis
Reasonably possible changes at the reporting date to one of the relevant actuarial assumptions, 
holding other assumptions constant, would have aff ected the defi ned benefi t obligation by the 
amounts shown below:

31 December 2014

31 December 2013

Increase in

Decrease in

Increase in

Decrease in

assumption

assumption 

assumption

assumption

Discount rate (0.5% movement)

Future salary growth (0.25% movement)

Future pension growth (0.25% movement)

Medical cost trend rate (0.5% movement)

Life expectancy (1 year)

(721)

45

301

5

285

825

(44)

(265)

(5)

(287)

(560)

14

236

4

231

636

(22)

(225)

(3)

(236)

Although the analysis does not take account of the full distribution of cash fl ows expected 
under the plan, it does provide an approximation of the sensitivity of the assumptions shown.

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note 29  SHARE-BASED PAYMENTS – LONG-TERM VARIABLE AWARD

HEINEKEN has a performance-based share plan (Long-Term Variable award (LTV)) for the 
Executive Board of Heineken N.V. and senior management. Under this LTV plan, Heineken N.V. 
share rights are conditionally awarded to incumbents on an annual basis. The vesting of these 
rights is subject to the performance of Heineken N.V. on specifi c internal performance conditions 
and continued service over a three-year period.

The performance conditions for LTV 2012-2014, LTV 2013-2015 and LTV 2014-2016 are the 
same for the Executive Board and senior management and comprise solely of internal fi nancial 
measures, being Organic Revenue growth (Organic Gross Profi t beia growth up to LTV 
2013-2015), Organic EBIT beia growth, Earnings Per Share (EPS) beia growth and Free Operating 
Cash Flow. The performance targets are also the same for the Executive Board and senior 
management, although for LTV 2012-2014 and LTV 2013-2015 the performance targets for the 
Executive Board have been set at a higher target level as a result of the recalibration that took 
place in 2013.

At target performance, 100 per cent of the awarded share rights vests. At threshold 

performance, 50 per cent of the awarded share rights vests. At maximum performance, 200 per 
cent of the awarded share rights vests for the Executive Board as well as senior managers in the 
US, Mexico, Brazil and Singapore, and 175 per cent vests for all other senior managers. 

The performance period for the aforementioned plans are:

LTV

2012-2014

2013-2015

2014-2016

Performance period start

Performance period end

1 January 2012

1 January 2013

1 January 2014

31 December 2014

31 December 2015

31 December 2016

The vesting date for the Executive Board is shortly after the publication of the annual results of 
2014, 2015 and 2016 respectively and for senior management on 1 April 2015, 2016 and 2017 
respectively. 

As HEINEKEN will withhold the tax related to vesting on behalf of the individual employees, 
the number of Heineken N.V. shares to be received will be a net number. The LTV performance 
shares are not dividend-bearing during the performance period. The fair value has been adjusted 
for expected dividends by applying a discount based on the dividend policy and historical 
dividend payouts, during the vesting period.

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The terms and conditions of the Heineken N.V. share rights granted are as follows:

Grant date/employees entitled

Share rights granted to Executive Board in 2012

Share rights granted to senior management in 2012

Share rights granted to Executive Board in 2013

Share rights granted to senior management in 2013

Share rights granted to Executive Board in 2014

Share rights granted to senior management in 2014

Number*

66,746

703,382

50,278

560,863

51,702

597,744

Based on 

share price

35.77

35.77

50.47

50.47

49.08

49.08

Under the LTV 2011-2013, a total of 24,403 (gross) shares 

* The number of shares is based 

vested for the Executive Board and 191,827 (gross) shares 

on at target payout performance 

vested for senior management.

(100 per cent).

Based on the performance conditions, it is expected that 

approximately 916,724 shares of the LTV 2012-2014 will vest 

in 2015 for senior management and the Executive Board.

The number, as corrected for the expected performance for the various awards, and weighted 
average share price per share under the LTV of senior management and Executive Board are 
as follows:

Outstanding as at 1 January

Granted during the year

Forfeited during the year

Vested during the year

Performance adjustment

Weighted average

Number of Weighted average

share price

share rights

share price

2014

42.41

49.08

44.80

36.69

–

2014

1,257,106

649,446

(112,593)

(216,229)

823,688

2013

35.42

50.47

40.52

33.27

–

Number of

share rights

2013

1,357,826

611,141

(120,014)

(331,768)

(260,079)

Outstanding as at 31 December

44.42

2,401,418

42.41

1,257,106

Under the extraordinary share plans for senior management, 17,800 shares were granted and 
46,996 (gross) shares vested. These extraordinary grants only have a service condition and vest 
between one and fi ve years. The expenses relating to these additional grants are recognised in 
profi t or loss during the vesting period. Expenses recognised in 2014 are EUR1.2 million 
(2013: EUR1.1 million).

Matching shares, extraordinary shares and retention share awards are granted to the 

Executive Board and are disclosed in note 35.

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Personnel expenses

Share rights granted in 2011

Share rights granted in 2012

Share rights granted in 2013

Share rights granted in 2014

Total expense recognised 

2014

2013

–

20

17

11

(3)

5

8

–

in personnel expenses

note 10

48

10

note 30  PROVISIONS

Balance as at 1 January 2014

Changes in consolidation

note 6

Provisions made during the year

Provisions used during the year

Provisions reversed during the year

Eff ect of movements in exchange rates

Unwinding of discounts

Balance as at 31 December 2014

Non-current

Current

Restructuring

Onerous contracts

Other

164

–

92

(91)

(7)

2

2

162

79

83

32

–

34

(13)

(1)

2

–

54

41

13

342

(2)

87

(16)

(79)

9

6

347

278

69

Total

538

(2)

213

(120)

(87)

13

8

563

398

165

Restructuring
The provision for restructuring of EUR162 million mainly relates to restructuring programmes 
in the UK, Spain and the Netherlands. 

Other provisions
Included are, among others, surety and guarantees provided of EUR26 million (2013: 
EUR25 million) and claims and litigation of EUR182 million (2013: EUR168 million).

Greece
HEINEKEN’s subsidiary Athenian Brewery S.A. has been subject to an investigation and 
subsequent legal procedure initiated by the Hellenic Competition Commission in relation to a 
possible abuse of dominance situation in the Greek beer market. Athenian Brewery S.A. denies 
it is involved in such violation. The outcome of this case cannot be reliably predicted at this 
moment.

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N O T E S   T O   T H E   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S

note 31  TRADE AND OTHER PAYABLES

Trade payables

Accruals and deferred income

Taxation and social security contributions

Returnable packaging deposits

Interest

Derivatives

Dividends

Other payables

2,339

1,211

802

580

132

104

45

320

2014

2013

2,140

1,047

804

507

188

149

36

260

note 32

5,533

5,131

note 32  FINANCIAL RISK MANAGEMENT AND FINANCIAL INSTRUMENTS

Overview
HEINEKEN has exposure to the following risks from its use of fi nancial instruments, as they arise 
in the normal course of HEINEKEN’s business:
•  Credit risk
•  Liquidity risk
•  Market risk

This note presents information about HEINEKEN’s exposure to each of the above risks, and it 
summarises HEINEKEN’s policies and processes that are in place for measuring and managing 
risk, including those related to capital management. Further quantitative disclosures are included 
throughout these consolidated fi nancial statements.

Risk management framework
The Executive Board of Heineken N.V., under the supervision of the Supervisory Board of 
Heineken N.V. , has overall responsibility and sets rules for HEINEKEN’s risk management 
and control systems. They are reviewed regularly to refl ect changes in market conditions and 
HEINEKEN’s activities. The Executive Board oversees the adequacy and functioning of the entire 
system of risk management and internal control, assisted by HEINEKEN Group departments. 
The Global Treasury function focuses primarily on the management of fi nancial risk and 
fi nancial resources. Some of the risk management strategies include the use of derivatives, 
primarily in the form of spot and forward exchange contracts and interest rate swaps, but options 
can be used as well. It is HEINEKEN policy that no speculative transactions are entered into.

Credit risk
Credit risk is the risk of fi nancial loss to HEINEKEN if a customer or counterparty to a fi nancial 
instrument fails to meet its contractual obligations, and it arises principally from HEINEKEN’s 
receivables from customers and investment securities.

Following the economic crisis, HEINEKEN placed particular focus on strengthening credit 
management and a Global Credit Policy was implemented. All local operations are required to 
comply with the principles contained within the Global Credit Policy and develop local credit 

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management procedures accordingly. HEINEKEN annually reviews compliance with these 
procedures and continuous focus is placed on ensuring that adequate controls are in place to 
mitigate any identifi ed risks in respect of both customer and supplier risk.

As at the balance sheet date, there were no signifi cant concentrations of credit risk. 

The maximum exposure to credit risk is represented by the carrying amount of each fi nancial 
instrument, including derivative fi nancial instruments, in the consolidated statement of 
fi nancial position.

Loans to customers
HEINEKEN’s exposure to credit risk is mainly infl uenced by the individual characteristics of each 
customer. HEINEKEN’s held-to-maturity investments include loans to customers, issued based 
on a loan contract. Loans to customers are ideally secured by, among others, rights on property 
or intangible assets, such as the right to take possession of the premises of the customer. Interest 
rates calculated by HEINEKEN are at least based on the risk-free rate plus a margin, which takes 
into account the risk profi le of the customer and value of security given.

HEINEKEN establishes an allowance for impairment of loans that represents its estimate 
of incurred losses. The main components of this allowance are a specifi c loss component that 
relates to individually signifi cant exposures, and a collective loss component established for 
groups of similar customers in respect of losses that have been incurred but not yet identifi ed. 
The collective loss allowance is determined based on historical data of payment statistics.

In a few countries, the issuance of new loans is outsourced to third parties. In most cases, 

HEINEKEN issues guarantees to the third party for the risk of default by the customer. 

Trade and other receivables
HEINEKEN’s local management has credit policies in place and the exposure to credit risk is 
monitored on an ongoing basis. Under the credit policies, all customers requiring credit over a 
certain amount are reviewed and new customers are analysed individually for creditworthiness 
before HEINEKEN’s standard payment and delivery terms and conditions are off ered. HEINEKEN’s 
review includes external ratings, where available, and in some cases bank references. Purchase 
limits are established for each customer and these limits are reviewed regularly. As a result of the 
deteriorating economic circumstances since 2008, certain purchase limits have been redefi ned. 
Customers that fail to meet HEINEKEN’s benchmark creditworthiness may transact with 
HEINEKEN only on a prepayment basis.

In monitoring customer credit risk, customers are, on a country basis, grouped according to 
their credit characteristics, including whether they are an individual or legal entity, which type of 
distribution channel they represent, geographic location, industry, ageing profi le, maturity and 
existence of previous fi nancial diffi  culties. Customers that are graded as high risk are placed on a 
restricted customer list, and future sales are made on a prepayment basis only with approval of 
management. 

HEINEKEN has multiple distribution models to deliver goods to end customers. Deliveries are 
done in some countries via own wholesalers, in other markets directly and in some others via third 
parties. As such distribution models are country-specifi c and diverse across HEINEKEN, the results 
and the balance sheet items cannot be split between types of customers on a consolidated basis. 
The various distribution models are also not centrally managed or monitored. 

HEINEKEN establishes an allowance for impairment that represents its estimate of incurred 

losses in respect of trade and other receivables and investments. The components of this 
allowance are a specifi c loss component and a collective loss component.

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Advances to customers
Advances to customers relate to an upfront cash discount to customers. The advances are 
amortised over the term of the contract as a reduction of revenue.

In monitoring customer credit risk, refer to the paragraph above relating to trade and other 

receivables. 

Investments
HEINEKEN limits its exposure to credit risk by only investing available cash balances in liquid 
securities and only with counterparties that have strong credit ratings. HEINEKEN actively 
monitors these credit ratings.

Guarantees
HEINEKEN’s policy is to avoid issuing guarantees where possible unless this leads to substantial 
benefi ts for HEINEKEN. In cases where HEINEKEN does provide guarantees, such as to banks 
for loans (to third parties), HEINEKEN aims to receive security from the third party.

Heineken N.V. has issued a joint and several liability statement to the provisions of Section 403, 

Part 9, Book 2 of the Dutch Civil Code with respect to legal entities established in the 
Netherlands.

Exposure to credit risk
The carrying amount of fi nancial assets represents the maximum credit exposure. 
The maximum exposure to credit risk at the reporting date was:

2014

2013

Trade and other receivables, 

excluding current derivatives

Cash and cash equivalents

Current derivatives

Investments held for trading

Available-for-sale investments

Non-current derivatives 

Loans to customers

Other loans receivable

Indemnifi cation receivable

Held-to-maturity investments

Other non-current receivables

note 20

note 21

note 20

note 17

note 17

note 17

note 17

note 17

note 17

note 17

note 17

2,621

668

122

13

253

97

68

82

9

3

141

2,382

1,290

45

11

247

67

65

50

113

4

128

4,077

4,402

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The maximum exposure to credit risk for trade and other receivables (excluding current 
derivatives) at the reporting date by geographic region was:

2014

2013

Western Europe

Central and Eastern Europe

The Americas

Africa Middle East

Asia Pacifi c

Heineken N.V. Head Offi  ce/eliminations

1,000

497

470

293

223

138

956

466

428

237

178

117

2,621

2,382

Impairment losses
The ageing of trade and other receivables (excluding current derivatives) at the reporting 
date was:

Not past due

Past due 0-30 days

Past due 31-120 days

More than 120 days

Gross 

2014

2,296

185

197

347

3,025

Impairment 

2014

(76)

(9)

(36)

(283)

(404)

Gross 

2013

2,016

281

191

312

2,800

Impairment 

2013

(83)

(15)

(33)

(287)

(418)

The movement in the allowance for impairment in respect of trade and other receivables 
(excluding current derivatives) during the year was as follows:

2014

2013

Balance as at 1 January

Changes in consolidation

Impairment loss recognised

Allowance used

Allowance released

Eff ect of movements in exchange rates

418

2

85

(38)

(66)

3

461

(3)

66

(66)

(32)

(8)

Balance as at 31 December

404

418

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The movement in the allowance for impairment in respect of loans to customers during the year 
was as follows:

2014

2013

Balance as at 1 January

Changes in consolidation

Impairment loss recognised

Allowance used

Allowance released

Eff ect of movements in exchange rates

150

–

10

(21)

(6)

2

158

3

–

5

(14)

(2)

Balance as at 31 December

135

150

Impairment losses recognised for trade and other receivables 

expenses for raw materials, consumables and services.

(excluding current derivatives) and loans to customers are 

The allowance accounts in respect of trade and other 

part of the other non-cash items in the consolidated 

receivables and held-to-maturity investments are used to 

statement of cash fl ows.

record impairment losses, unless HEINEKEN is satisfi ed that 

The income statement impact of EUR4 million (2013: EUR14 

no recovery of the amount owing is possible; at that point, 

million) in respect of loans to customers and EUR19 million 

the amount considered irrecoverable is written off  against 

(2013: EUR34 million) in respect of trade and other 

the fi nancial asset.

receivables (excluding current derivatives) were included in 

Liquidity risk
Liquidity risk is the risk that HEINEKEN will encounter diffi  culty in meeting the obligations 
associated with its fi nancial liabilities that are settled by delivering cash or another fi nancial 
asset. HEINEKEN’s approach to managing liquidity is to ensure, as far as possible, that it will 
always have suffi  cient liquidity to meet its liabilities when due, under both normal and stressed 
conditions, without incurring unacceptable losses or risking damage to HEINEKEN’s reputation.

HEINEKEN has a clear focus on ensuring suffi  cient access to capital markets to fi nance 
long-term growth and to refi nance maturing debt obligations. Financing strategies are under 
continuous evaluation. In addition, HEINEKEN seeks to align the maturity profi le of its long-term 
debts with its forecasted cash fl ow generation. Strong cost and cash management and controls 
over investment proposals are in place to ensure eff ective and effi  cient allocation of fi nancial 
resources. 

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Contractual maturities
The following are the contractual maturities of non-derivative fi nancial liabilities and derivative 
fi nancial assets and liabilities, including interest payments:

2014

Carrying 

Contractual 

Less than 

amount

cash fl ows

1 year

1-2 

years

2-5 

More than 

years

5 years

Financial liabilities

Interest-bearing liabilities

Trade and other payables, excluding interest, 

(11,757)

(14,202)

(2,831)

(876)

(4,269)

(6,226)

dividends and derivatives

(5,252)

(5,252)

(5,252)

–

–

Derivative financial assets and (liabilities)

Interest rate swaps used for hedge accounting (net)

163

238

96

Forward exchange contracts used for hedge 

accounting (net)

Commodity derivatives used for hedge accounting (net)

Derivatives not used for hedge accounting (net)

(64)

(11)

19

(66)

(10)

19

(60)

(7)

19

12

(6)

(3)

(3)

130

–

–

3

–

–

–

–

–

(16,902)

(19,273)

(8,035)

(876)

(4,136)

(6,226)

2013

Carrying 

Contractual 

Less than 

amount

cash fl ows

1 year

1-2 

years

2-5 

More than 

years

5 years

Financial liabilities

Interest-bearing liabilities

Non-interest-bearing liabilities

Trade and other payables, excluding interest, 

(12,170)

(16,212)

(4,340)

(1,477)

(3,691)

(6,704)

(9)

(9)

(2)

dividends and derivatives

(4,752)

(4,752)

(4,752)

Derivative financial assets and (liabilities)

Interest rate swaps used for hedge accounting (net)

(86)

(32)

(84)

Forward exchange contracts used for hedge 

accounting (net)

Commodity derivatives used for hedge accounting (net)

Derivatives not used for hedge accounting (net)

35

(26)

(7)

36

(26)

(7)

34

(24)

(7)

(2)

–

40

2

(2)

–

(2)

–

12

–

–

–

(3)

–

–

–

–

–

(17,015)

(21,002)

(9,175)

(1,439)

(3,681)

(6,707)

The total carrying amount and contractual cash fl ows of 

derivatives are included in trade and other receivables 

(refer to note 20), other investments (refer to note 17), 

trade and other payables (refer to note 31) and non-current 

non-interest-bearing liabilities (refer to note 25).

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Market risk
Market risk is the risk that changes in market prices, such as foreign exchange rates, interest 
rates, commodity prices and equity prices, will adversely aff ect HEINEKEN’s income or the value 
of its holdings of fi nancial instruments. The objective of market risk management is to manage 
and control market risk exposures within acceptable parameters, while optimising the return on 
risk.

HEINEKEN uses derivatives in the ordinary course of business, and also incurs fi nancial 

liabilities, in order to manage market risks. Generally, HEINEKEN seeks to apply hedge accounting 
or make use of natural hedges in order to minimise the eff ects of foreign currency fl uctuations in 
profi t or loss. 

Derivatives that can be used are interest rate swaps, forward rate agreements, caps and fl oors, 

commodity swaps, spot and forward exchange contracts and options. Transactions are entered 
into with a limited number of counterparties with strong credit ratings. Foreign currency, interest 
rate and commodity hedging operations are governed by internal policies and rules approved 
and monitored by the Executive Board of Heineken N.V. 

Foreign currency risk
HEINEKEN is exposed to foreign currency risk on (future) sales, (future) purchases, borrowings 
and dividends that are denominated in a currency other than the respective functional currencies 
of HEINEKEN entities. The main currencies that give rise to this risk are the US dollar, Euro and 
British pound.

In managing foreign currency risk, HEINEKEN aims to reduce the impact of short-term 

fl uctuations on earnings. Over the longer term, however, permanent changes in foreign exchange 
rates would have an impact on profi t. 

HEINEKEN hedges up to 90 per cent of its mainly intra-HEINEKEN US dollar cash fl ows on the 
basis of rolling cash fl ow forecasts in respect to forecast sales and purchases. Cash fl ows in other 
foreign currencies are also hedged on the basis of rolling cash fl ow forecasts. HEINEKEN mainly 
uses forward exchange contracts to hedge its foreign currency risk. The majority of the forward 
exchange contracts have maturities of less than one year after the balance sheet date. 

HEINEKEN has a clear policy on hedging transactional exchange risks, which postpones the 

impact on fi nancial results. Translation exchange risks are hedged to a limited extent, as the 
underlying currency positions are generally considered to be long-term in nature. The result 
of the net investment hedging is recognised in the translation reserve, as can be seen in the 
consolidated statement of comprehensive income.

It is HEINEKEN’s policy to provide intra-HEINEKEN fi nancing in the functional currency of 

subsidiaries where possible to prevent foreign currency exposure on a subsidiary level. The 
resulting exposure at Group level is hedged by means of forward exchange contracts. Intra-
HEINEKEN fi nancing in foreign currencies is mainly in British pounds, US dollars, Swiss francs 
and Polish zloty. In some cases, HEINEKEN elects to treat intra-HEINEKEN fi nancing with a 
permanent character as equity and does not hedge the foreign currency exposure.

The principal amounts of HEINEKEN’s US dollar, British pound, Nigerian naira and Singapore 
dollar bank loans and bond issues are used to hedge local operations, which generate cash fl ows 
that have the same respective functional currencies or have functional currencies that are closely 
correlated. Corresponding interest on these borrowings is also denominated in currencies that 
match the cash fl ows generated by the underlying operations of HEINEKEN. 
This provides an economic hedge without derivatives being entered into.

In respect of other monetary assets and liabilities denominated in currencies other than the 
functional currencies of HEINEKEN and the various foreign operations, HEINEKEN ensures that 
its net exposure is kept to an acceptable level by buying or selling foreign currencies at spot rates 
when necessary to address short-term imbalances.

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Exposure to foreign currency risk
HEINEKEN’s transactional exposure to the British pound, US dollar and euro was as follows based 
on notional amounts. The euro column relates to transactional exposure to the euro within 
subsidiaries which are reporting in other currencies.

In millions

Financial assets

Trade and other receivables

Cash and cash equivalents

Intragroup assets

Financial liabilities

Interest-bearing liabilities

Non-interest-bearing liabilities

Trade and other payables

Intragroup liabilities

Gross balance sheet exposure

Estimated forecast sales next year

Estimated forecast purchases next year

Gross exposure

Net notional amount forward exchange 

contracts

Net exposure

Sensitivity analysis

Equity

Profi t or loss

Included in the US dollar amounts are 

intra-HEINEKEN cash fl ows. 

EUR

2014

14

98

14

(17)

(1)

(135)

(728)

(755)

186

(1,739)

(2,308)

99

(2,209)

(35)

(6)

EUR

2013

15

90

12

(12)

(13)

(105)

(414)

(427)

167

(1,559)

(1,819)

GBP

2014

12

1

464

USD

2014

44

93

4,727

(878)

(5,464)

(1)

(93)

(706)

(1,400)

1,373

(1,562)

(1,589)

–

(9)

1

(409)

–

(2)

(411)

396

(15)

(1)

(1)

950

(373)

(639)

(2,192)

(31)

(2)

9

(1)

GBP

2013

–

–

461

USD

2013

37

158

4,556

(855)

(6,183)

–

(1)

(3)

(398)

–

(10)

(408)

397

(11)

–

–

(3)

(124)

(282)

(1,841)

1,408

(1,533)

(1,966)

1,533

(433)

15

(6)

Sensitivity analysis
A 10 per cent strengthening of the British pound and US dollar against the euro or, in case of 
the euro, a strengthening of the euro against all other currencies as at 31 December would have 
aff ected the value of fi nancial assets and liabilities recorded on the balance sheet and would 
have therefore decreased (increased) equity and profi t by the amounts shown above. This 
analysis assumes that all other variables, in particular interest rates, remain constant.

A 10 per cent weakening of the British pound and US dollar against the euro or, in case of the 
euro, a weakening of the euro against all other currencies as at 31 December would have had the 
equal but opposite eff ect on the basis that all other variables remain constant.

Interest rate risk
In managing interest rate risk, HEINEKEN aims to reduce the impact of short-term fl uctuations 
on earnings. Over the longer term, however, permanent changes in interest rates would have an 
impact on profi t.

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HEINEKEN opts for a mix of fi xed and variable interest rates in its fi nancing operations, 

combined with the use of interest rate instruments. Currently, HEINEKEN’s interest rate position 
is more weighted towards fi xed than fl oating. Interest rate instruments that can be used are 
interest rate swaps, forward rate agreements, caps and fl oors.

Swap maturity follows the maturity of the related loans and borrowings which have swap rates 

for the fi xed leg ranging from 3.8 to 7.3 per cent (2013: from 3.6 to 7.3 per cent).

Interest rate risk – profile
At the reporting date, the interest rate profi le of HEINEKEN’s interest-bearing fi nancial 
instruments was as follows:

Fixed rate instruments

Financial assets

Financial liabilities

Net interest rate swaps

Variable rate instruments

Financial assets

Financial liabilities

Net interest rate swaps

99

(10,225)

56

917

(1,532)

(56)

2014

2013

96

(11,017)

471

(10,070)

(10,450)

1,488

(1,153)

(471)

(671)

(136)

Fair value sensitivity analysis for fixed rate instruments
HEINEKEN applies fair value and cash fl ow hedge accounting on certain fi xed rate fi nancial 
liabilities and designates derivatives (interest rate swaps) as hedging instruments. The fi xed 
rate fi nancial liabilities that were accounted for at fair value through profi t and loss and the 
designated interest rate swaps were repaid/settled in 2014. The termination of these fair value 
hedges did not have a material impact on profi t and loss.

A change of 100 basis points in interest rates would have increased (decreased) equity by 

EUR nil million (2013: EUR5 million).

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Cash flow sensitivity analysis for variable rate instruments
A change of 100 basis points in interest rates constantly applied during the reporting period 
would have increased (decreased) equity and profi t or loss by the amounts shown below (after 
tax). This analysis assumes that all other variables, in particular foreign currency rates, remain 
constant and excludes any possible change in fair value of derivatives at period-end because 
of a change in interest rates. The analysis is performed on the same basis as for 2013.

31 December 2014

Variable rate instruments

Net interest rate swaps

Cash fl ow sensitivity (net)

31 December 2013

Variable rate instruments

Net interest rate swaps 

Cash fl ow sensitivity (net)

100 bp increase

100 bp decrease

100 bp increase

100 bp decrease

Profi t or loss

Equity

(5)

–

(5)

3

(4)

(1)

5

–

5

(3)

4

1

(5)

–

(5)

3

(4)

(1)

5

–

5

(3)

4

1

Commodity price risk
Commodity price risk is the risk that changes in commodity prices will aff ect HEINEKEN’s income. 
The objective of commodity price risk management is to manage and control commodity 
risk exposures within acceptable parameters, while optimising the return on risk. The main 
commodity exposure relates to the purchase of cans, glass bottles, malt and utilities. Commodity 
price risk is in principle addressed by negotiating fi xed prices in supplier contracts with various 
contract durations. So far, commodity hedging with fi nancial counterparties by HEINEKEN has 
been limited to aluminium hedging and to a limited extent gas and grains hedging, which are 
done in accordance with risk policies. HEINEKEN does not enter into commodity contracts other 
than to meet HEINEKEN’s expected usage and sale requirements. As at 31 December 2014, the 
market value of commodity swaps was EUR10 million negative (2013: EUR26 million negative).

Sensitivity analysis for aluminium hedges
The table below shows an estimated impact of 10 per cent change in the market price 
of aluminium:

31 December 2014

Aluminium hedges

10 % increase

10 % decrease

Equity

34

(34)

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Cash flow hedges
The following table indicates the periods in which the cash fl ows associated with derivatives that 
are cash fl ow hedges are expected to occur:

2014

Interest rate swaps: 

Assets

Liabilities

Forward exchange contracts:

Assets

Liabilities

Commodity derivatives: 

Assets

Liabilities

The periods in which the cash fl ows associated with forward 

exchange contracts that are cash fl ow hedges are expected 

to impact profi t or loss is on average two months earlier than 

the occurrence of the cash fl ows as in the above table.

2013

Interest rate swaps: 

Assets

Liabilities

Forward exchange contracts:

Assets

Liabilities

Commodity derivatives: 

Assets

Liabilities

Carrying 

Expected 

Less than 

amount

cash fl ows

1 year

166

(3)

24

(88)

5

(15)

89

1,701

(1,463)

1,541

(1,607)

9

(19)

162

605

(509)

1,394

(1,454)

6

(13)

29

Carrying 

Expected 

Less than 

amount

cash fl ows

1 year

63

(45)

39

(4)

–

(26)

27

1,607

(1,543)

643

(607)

–

(26)

74

79

(79)

530

(496)

–

(24)

10

1-2 

years

82

(70)

147

(153)

2

(5)

3

1-2 

years

561

(509)

113

(111)

–

(2)

52

2-5 

More than 

years

5 years 

1,014

(884)

–

–

1

(1)

130

–

–

–

–

–

–

–

2-5 

More than 

years

5 years 

967

(955)

–

–

–

–

12

–

–

–

–

–

–

–

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Net investment hedges
HEINEKEN hedges its investments in certain subsidiaries by entering local currency denominated 
borrowings, which mitigate the foreign currency translation risk arising from the subsidiaries 
net assets. These borrowings are designated as a net investment hedge. The fair value of 
these borrowings at 31 December 2014 was EUR520 million (2013: EUR273 million), and no 
ineff ectiveness was recognised in profi t and loss in 2014 (2013: nil). 

Capital management
Heineken Holding N.V.’s capital management is strongly related to Heineken N.V.’s capital 
management because every Heineken N.V. share held by Heineken Holding N.V. is matched by 
one share issued by Heineken Holding N.V. This enables Heineken N.V. to pursue its long-term 
policy in the interest of the Heineken N.V. shareholders.

There were no major changes in Heineken Holding N.V.’s approach to capital management 
during the year. The policy of the Board of Directors of Heineken Holding N.V. is to maintain a 
strong capital base so as to maintain investor, creditor and market confi dence and to sustain 
future development of the business and acquisitions of Heineken N.V. Capital is herein defi ned as 
equity attributable to equity holders of Heineken Holding N.V. (total equity minus non-controlling 
interests).

Heineken Holding N.V. is not subject to externally imposed capital requirements other than the 

legal reserves explained in note 22.

Pursuant to Article 10, paragraph 6, of the Articles of Association of Heineken Holding N.V., 

holders of Heineken Holding N.V. ordinary shares receive the same dividend as holders of 
Heineken N.V. shares.

Fair values
The fair values of fi nancial assets and liabilities that diff er from the carrying amounts shown in 
the statement of fi nancial position are as follows:

Bank loans

Unsecured bond issues

Finance lease liabilities

Other interest-bearing liabilities

Carrying amount 

Fair value

Carrying amount 

2014

2014

2013

(540)

(8,769)

(15)

(1,275)

(540)

(9,296)

(15)

(1,275)

(711)

(8,987)

(9)

(1,742)

Fair value

2013

(711)

(8,951)

(9)

(1,742)

Basis for determining fair values
The signifi cant methods and assumptions used in estimating the fair values of fi nancial 
instruments refl ected in the table above are discussed in note 4.

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Fair value hierarchy
The tables below present the fi nancial instruments accounted for at fair value and amortised cost 
by level of the following fair value measurement hierarchy:
•  Quoted prices (unadjusted) in active markets for identical assets or liabilities (level 1)
•  Inputs other than quoted prices included within level 1 that are observable for the asset or liability, 

either directly (that is, as prices) or indirectly (that is, derived from prices) (level 2)

•  Inputs for the asset or liability that are not based on observable market data (unobservable 

inputs) (level 3)

31 December 2014

Level 1

Level 2

Level 3

Available-for-sale investments

Non-current derivative assets

Current derivative assets

Investments held for trading

Non-current derivative liabilities

Loans and borrowings

Current derivative liabilities

99

–

–

13

112

–

(9,296)

–

86

97

122

–

305

(8)

(1,829)

(104)

(9,296)

(1,941)

68

–

–

–

68

–

–

–

31 December 2013

Level 1

Level 2

Level 3

Available-for-sale investments

Non-current derivative assets

Current derivative assets

Investments held for trading

Non-current derivative liabilities

Loans and borrowings

Current derivative liabilities

120

–

–

11

131

–

(8,951)

–

68

67

45

–

180

(47)

(2,461)

(149)

(8,951)

(2,657)

59

–

–

–

59

–

–

–

–

There were no transfers between level 1 and level 2 of the fair 

The fair value of derivatives is calculated as the present value 

Level 3

value hierarchy during the period ended 31 December 2014. 

of the estimated future cash fl ows based on observable 

Details of the determination of level 3 fair value 

Level 2

interest yield curves, basis spread and foreign exchange rates. 

measurements as at 31 December 2014 are set out 

HEINEKEN determines level 2 fair values for over-the-counter 

These calculations are tested for reasonableness by 

in the table on page 114.

securities based on broker quotes. The fair values of simple 

comparing the outcome of the internal valuation with the 

over-the-counter derivative fi nancial instruments are 

valuation received from the counterparty. Fair values refl ect 

determined by using valuation techniques. These valuation 

the credit risk of the instrument and include adjustments 

techniques maximise the use of observable market data 

to take into account the credit risk of HEINEKEN and 

where available. 

counterparty when appropriate. 

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2014

2013

 Available-for-sale investments 

based on level 3

Balance as at 1 January

Fair value adjustments recognised in other 

comprehensive income

Disposals

Transfers

59

10

(1)

–

134

16

(1)

(90)

Balance as at 31 December

68

59

The fair values for the level 3 available-for-sale investments 

are based on the fi nancial performance of the investments 

and the market multiples of comparable equity securities. 

note 33  OFF-BALANCE SHEET COMMITMENTS

Lease & operational lease commitments

Property, plant & equipment ordered

Raw materials purchase contracts 

Other off -balance sheet obligations 

Off-balance sheet obligations

Undrawn committed bank facilities

 Total 2014

Less than 1 year

1-5 years

More than 5 years

Total 2013

993

158

3,400

2,008

6,559

2,871

155

154

1,396

530

2,235

5

319

4

1,766

913

3,002

2,866

519

–

238

565

1,322

–

701

160

4,526

2,279

7,666

2,397

HEINEKEN leases buildings, cars and equipment in the ordinary course of business.

Raw material contracts include long-term purchase contracts with suppliers in which prices are 

fi xed or will be agreed based upon predefi ned price formulas. These contracts mainly relate to 
malt, bottles and cans. 

During the year ended 31 December 2014, EUR291 million (2013: EUR282 million) was 

recognised as an expense in profi t or loss in respect of operating leases and rent. 

Other off -balance sheet obligations mainly include distribution, rental, service and sponsorship 

contracts.

Committed bank facilities are credit facilities on which a commitment fee is paid as 

compensation for the bank’s requirement to reserve capital. The bank is legally obliged to provide 
the facility under the terms and conditions of the agreement.

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note 34  CONTINGENCIES

Brazil
As part of the acquisition of the beer operations of FEMSA in 2010, HEINEKEN inherited existing 
legal proceedings with labour unions, tax authorities and other parties of its, now wholly-owned, 
subsidiaries Cervejarias Kaiser Brasil and Cervejarias Kaiser Nordeste (jointly, Heineken Brasil). 
The proceedings have arisen in the ordinary course of business and are common to the current 
economic and legal environment of Brazil. The proceedings have partly been provided for (refer 
to note 30). The contingent amount being claimed against Heineken Brasil resulting from such 
proceedings as at 31 December 2014 is EUR620 million. Such contingencies were classifi ed by 
legal counsel as less than probable of being settled against Heineken Brasil, but more than 
remote. However, HEINEKEN believes that the ultimate resolution of such legal proceedings will 
not have a material adverse eff ect on its consolidated fi nancial position or result of operations. 
HEINEKEN does not expect any signifi cant liability to arise from these contingencies. A signifi cant 
part of the aforementioned contingencies (EUR355 million) is tax-related and qualifi es for 
indemnifi cation by FEMSA (refer to note 17).

As is customary in Brazil, Heineken Brasil has been requested by the tax authorities to 
collateralise tax contingencies currently in litigation amounting to EUR399 million by either 
pledging fi xed assets or entering into available lines of credit which cover such contingencies.

Guarantees

 Total 2014

Less than 1 year

1-5 years

More than 5 years

Total 2013

Guarantees to banks for loans (to third parties)

Other guarantees

354

592

946

152

222

374

190

291

481

12

79

91

280

423

703

Guarantees to banks for loans relate to loans to customers, which are given to external parties 
in the ordinary course of business of HEINEKEN. HEINEKEN provides guarantees to the banks to 
cover the risk related to these loans.

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note 35  RELATED PARTIES

Identification of related parties
Heineken Holding N.V. has a related party relationship with its Board of Directors, the Executive 
Board and Supervisory Board of Heineken N.V., L’Arche Green N.V., Stichting Administratiekantoor 
Priores, Stichting Beheer Prioriteitsaandelen Heineken Holding N.V., Fomento Económico 
Mexicano, S.A.B. de C.V. (FEMSA), associates and joint ventures (refer to note 16), HEINEKEN 
pension funds (refer to note 28) and employees (refer to note 25). Heineken Holding N.V.’s 
ultimate controlling party is C.L. de Carvalho-Heineken. For the structure of the HEINEKEN Group 
reference is made to the Report of the Board of Directors, page 13.

2014

2013

Board of Directors of Heineken Holding N.V.

remuneration

In thousands of euros

C.L. de Carvalho-Heineken

Remuneration executive members

M. Das

J.A. Fernández Carbajal 

C.M. Kwist

K. Vuursteen1

A.A.C. de Carvalho2

Remuneration non-executive members

60

90

60

60

19

60

60

289

349

60

90

60

60

60

41

60

311

371

As at 31 December 2014, the Board of Directors 

1 Stepped down as at 24 April 2014.

represented 149,021,038 ordinary shares 

2 Appointed as at 25 April 2013.

in the Company (2013: 148,368,480 ordinary shares).

Executive Board of Heineken N.V.
The remuneration of the members of the Executive Board comprises a fi xed component and a 
variable component. The variable component is made up of a Short-Term Variable pay (STV) and 
a Long-Term Variable award (LTV). The STV is based on fi nancial and operational measures 
(75 per cent) and on individual leadership measures (25 per cent) as set by the Supervisory 
Board. It is partly paid out in shares that are blocked for a period of fi ve calendar years. After 
the fi ve calendar years, HEINEKEN will match the blocked shares 1:1 which is referred to as the 
matching share entitlement. For the LTV award refer to note 29.

As at 31 December 2014, J.F.M.L. van Boxmeer held 117,889 Heineken N.V. shares and 

D.R. Hooft Graafl and held 58,975 (2013: J.F.M.L. van Boxmeer 97,829 and D.R. Hooft Graafl and 
49,962 shares). D.R. Hooft Graafl and held 3,052 ordinary shares of Heineken Holding N.V. 
as at 31 December 2014 (2013: 3,052 ordinary shares).

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Executive Board of 

J.F.M.L. 

Heineken N.V. remuneration

van Boxmeer

In thousands of euros

Fixed salary

Short-Term Variable pay

Matching share entitlement

Long-Term Variable award

APB bonus and retention

Pension contributions

Termination benefit1

2014

1,150

2,769

640

2,972

750

709

–

 D.R. Hooft 

Graafl and

2014

650

1,118

517

1,690

–

387

2,000

Total

2014

1,800

3,887

1,157

4,662

750

1,096

2,000

J.F.M.L. 

van Boxmeer 

2013

1,150

1,127

564

475

3,039

470

–

Total1

8,990

6,362

15,352

6,825

D.R. Hooft 

Graafl and

2013

650

455

228

227

1,300

277

–

3,137

Total 

2013

1,800

1,582

792

702

4,339

747

–

9,962

The matching share entitlements for each year are based on 

In 2013, the CEO and CFO were rewarded with an extra-

1 In 2013, the Dutch Government applied an 

the performance in that year. The CEO and CFO of 

ordinary share award of EUR2.52 million for the CEO (45,893 

additional tax levy of 16 per cent over 2013 taxable 

Heineken N.V. have chosen to invest 25 and 50 per cent, 

shares gross) and EUR1.3 million for the CFO (23,675 shares 

income above EUR150,000. This tax levy related 

respectively, of their STV for 2014 into Heineken N.V. shares 

gross) for the successful acquisition of Asia Pacifi c Breweries 

to remuneration over 2013 for the Executive 

(investment shares); in 2013 both the CEO and CFO invested 

Limited. The awarded Heineken N.V. shares vested 

Board is EUR1.5 million. In 2014, an estimated 

50 per cent. The corresponding matching shares vest 

immediately and remain blocked for a period of fi ve years 

tax penalty of EUR1.5 million by the Dutch tax 

immediately and as such a fair value of EUR1.2 million was 

from the grant date. Furthermore, the Supervisory Board 

authorities was recognised in relation to the 

recognised in the 2014 income statement. The matching 

granted a retention share award to the CEO in 2013, to the 

termination agreement of D.R. Hooft Graafl and. 

share entitlements are not dividend-bearing during the fi ve 

value of EUR1.5 million (27,317 share entitlements gross). 

Both taxes are an expense to the employer and 

calender year holding period of the investment shares. 

Two years after the grant date the share award will vest and 

therefore not included in the table above.

The fair value has been adjusted for expected dividends by 

be converted into Heineken N.V. shares. A three year holding 

applying a discount based on the dividend policy and 

restriction then applies to these shares. In 2014, an expense 

historical dividend payouts, during the vesting period.

of EUR750,000 is recognised for the retention award.

Resignation of D.R. Hooft Graafland as a member of the Executive Board and CFO
of Heineken N.V. in 2015
D.R. Hooft Graafl and will resign from the Executive Board as from 24 April 2015 and his 
employment contract ends 1 May 2015. 
A severance payment of EUR2 million will be made upon resignation and is recognised in the 
2014 income statement. This resignation is considered a retirement under the LTV plan rules, 
which implies that unvested LTV awards as of 1 May 2015 will continue to vest at their regular 
vesting dates, insofar and to the extent that predetermined performance conditions are met.

As a result, the expenses for the LTV awards 2013-2015 and 2014-2016 have been accelerated 

from their usual rate of one-third per year to a rate which ensures full expensing on 1 May 2015 
rather than on 31 December 2015 and 2016. The impact of this acceleration in expensing for 
D.R. Hooft Graafl and is approximately EUR0.2 million.

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The individual members of the Supervisory Board received the following remuneration:

2014

20131

Supervisory Board of Heineken N.V. 

remuneration

In thousands of euros

G.J. Wijers2

C.J.A. van Lede3

J.A. Fernández Carbajal

M. Das

M.R. de Carvalho

J.M. de Jong4

A.M. Fentener van Vlissingen

M.E. Minnick

V.C.O.B.J. Navarre

J.G. Astaburuaga Sanjinés

H. Scheff ers5

J. M. Huët6

163

–

105

88

141

25

91

83

73

95

81

58

136

51

108

88

141

86

90

80

75

95

51

–

1,003

1,001

M.R. de Carvalho held 100,008 shares of Heineken N.V. 

1 Updated to include intercontinental travel 

as at 31 December 2014 (2013: 100,008 shares). As at 

allowance.

31 December 2014 and 2013, the Supervisory Board members 

2 Appointed as Chairman as at 25 April 2013.

did not hold any of the Heineken N.V. bonds or option rights. 

3 Stepped down as at 25 April 2013.

M.R. de Carvalho held 100,008 ordinary shares of 

4 Stepped down as at 24 April 2014.

Heineken Holding N.V. as at 31 December 2014 (2013: 

5 Appointed as at 25 April 2013.

100,008 ordinary shares).

6 Appointed as at 24 April 2014.

Other related party transactions

Transaction value

Balance outstanding as at 31 December

2014

2013

2014

2013

Sale of products, services and royalties

To associates and joint ventures

To FEMSA

Raw materials, consumables and services

Goods for resale – joint ventures

Other expenses – joint ventures

Other expenses FEMSA

75

857

932

–

–

201

201

70

699

769

–

–

142

142

21

136

157

–

–

46

46

26

129

155

–

–

25

25

There are no signifi cant transactions with L’Arche Green N.V.

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FEMSA
As consideration for HEINEKEN’s acquisition of the beer operations of Fomento Económico 
Mexicano, S.A.B. de C.V. (FEMSA), FEMSA became a major shareholder of Heineken Holding N.V. 
and Heineken N.V. Therefore, several existing contracts between FEMSA and former FEMSA-
owned companies acquired by HEINEKEN have become related-party contracts. 

In April, HEINEKEN entered into a sale and leaseback transaction with FEMSA relating to 
logistics assets in Mexico. The proceeds of the transaction amounted to EUR15 million. The 
relating operating lease expenses are included in Other expenses – FEMSA.

note 36  HEINEKEN ENTITIES

Control of HEINEKEN
The ordinary shares of the Company are traded on NYSE Euronext Amsterdam.

Heineken Holding N.V. holds an interest in Heineken N.V. of 50.005 per cent of the issued 
capital (being 50.126 per cent (2013: 50.093 per cent) of the outstanding capital following the 
purchase of own shares by Heineken N.V.).

L’Arche Green N.V. holds 51.709 per cent (2013: 51.482 per cent) of the Heineken Holding N.V. 

ordinary shares.

The Heineken family has an interest of 88.67 per cent in L’Arche Green N.V. The Heineken 

family also owns a direct 0.03 per cent stake in Heineken Holding N.V.

A declaration of joint and several liability pursuant to the provisions of Section 403, Part 9, 
Book 2, of the Dutch Civil Code has been issued by Heineken N.V. with respect to legal entities 
established in the Netherlands. The list of the legal entities for which the declaration has been 
issued is disclosed in the Heineken N.V. stand-alone fi nancial statements on page 137.

Pursuant to the provisions of Article 17 (1) of the Republic of Ireland Companies (Amendment) 

Act 1986, Heineken N.V. issued irrevocable guarantees in respect of the fi nancial year from 
1 January 2014 up to and including 31 December 2014 in respect of the liabilities referred to in 
Article 5(c)(ii) of the Republic of Ireland Companies (Amendment) Act 1986 of the wholly-owned 
subsidiary companies Heineken Ireland Limited, Heineken Ireland Sales Limited, West Cork 
Bottling Limited, Western Beverages Limited, Beamish & Crawford Limited and Nash Beverages 
Limited.

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Significant subsidiaries
Set out below are Heineken N.V.’s signifi cant subsidiaries at 31 December 2014. The subsidiaries 
as listed below are held by Heineken N.V. and the proportion of ownership interests held 
equals the proportion of the voting rights held by HEINEKEN. The country of incorporation or 
registration is also their principal place of business.

There were no signifi cant changes to the HEINEKEN structure and ownership interests except 

those disclosed in note 6. 

Significant subsidiaries of Heineken N.V.

Country of

% of ownership

incorporation

held by Heineken N.V. 

2014

2013

Heineken International B.V.

Heineken Brouwerijen B.V.

Heineken Nederland B.V.

Cuauhtémoc Moctezuma Holding, S.A. de C.V.

Cervejarias Kaiser Brasil S.A.

Heineken France S.A.S.

Nigerian Breweries Plc.

Heineken USA Inc.

Heineken UK Ltd.

Heineken España S.A.

Heineken Italia S.p.A.

Brau Union Österreich AG

Grupa Zywiec S.A. 

LLC Heineken Breweries

Vietnam Brewery Ltd.

The Netherlands

The Netherlands

The Netherlands

Mexico

Brazil

France

Nigeria

United States

United Kingdom

Spain

Italy

Austria

Poland

Russia 

Vietnam

100.0

100.0

100.0

100.0

100.0

100.0

54.3

100.0

100.0

99.8

100.0

100.0

65.2

100.0

100.0

100.0

100.0

100.0

100.0

54.1

100.0

100.0

99.4

100.0

100.0

65.2

100.0

100.0

60.0

60.0

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Summarised financial information on subsidiaries with material non-controlling interests
On 31 December 2014, Nigerian Breweries Plc. completed the merger with Consolidated 
Breweries Ltd. HEINEKEN’s shareholding in Nigerian Breweries Plc. increased from 54.10 per 
cent to 54.29 per cent as a result of the merger. The transaction was treated as a common 
control transaction in the HEINEKEN consolidated fi nancial statements. Locally, the acquisition 
is accounted for as a business combination, hence there are diff erences between the values 
below and the statutory fi nancial statements of Nigerian Breweries Plc. The NCI in Nigerian 
Breweries Plc. is dispersed without any shareholder having an interest of more than 16 per cent.
Set out below is the summarised fi nancial information for Nigerian Breweries Plc. which has a 

non-controlling interest material to HEINEKEN.

2014

2013

274

(554)

213 

(469)

(280)

943

(303)

640

(256) 

726

(184) 

542 

2014

2013

1,281

1,302

297

(97)

303

(95)

200

–

1

201

92

82

208

–

(18)

190

87

42

Summarised balance sheet

Current

Assets

Liabilities

Total current net assets

Non-current

Assets

Liabilities

Total non-current net assets

Summarised income statement

Revenue 

Profi t before income tax

Income tax

Net profi t from continuing operations

Net profi t from discontinuing operations

Other comprehensive income/(loss)

Total comprehensive income

Total comprehensive income attributable 

to NCI

Dividend paid to NCI

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N O T E S   T O   T H E   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S

2014

2013

405

(13)

(115)

 530 

 (25) 

 (81) 

277

(162)

(145)

(30)

3

424

(157) 

(268)

(1)

(1)

Summarised cash flow

Cash fl ow from operating activities

Interest paid

Income tax paid

Net cash generated from operating activities

Net cash used in investing activities

Net cash used in fi nancing activities

Net change in cash and cash equivalents

Exchange diff erence

 note 37  SUBSEQUENT EVENTS

No subsequent events occurred that are signifi cant to HEINEKEN.

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 Provisions of the Articles of Association 
concerning appropriation of profit
The relevant provisions of the Articles of Association 
concerning appropriation of profi t read as follows:
Article 10, para. 4: Profi t distributions may only be 
made if the shareholders’ equity of the company 
exceeds the sum of the paid-up and called capital and 
the reserves prescribed by law.
Article 10, para. 6: Out of the profi t as shown by the 
income statement adopted by the General Meeting, 
the ordinary shareholders shall fi rst be paid the same 
dividend per share as paid by Heineken N.V. for the 
year concerned, having due regard to the provisions 
of paragraph 4. If and to the extent that the dividend 
paid by Heineken N.V. is in the form of a stock dividend,
the dividend paid to the ordinary shareholders 
shall also be in the form of a stock dividend. From 
what remains after the distribution to the ordinary 
shareholders, the priority shareholders shall be paid 
a dividend of four per cent (4%) of the nominal value 
of the priority shares and the remainder shall be 
appropriated to the reserves. On a motion of the 
meeting of priority shareholders, the General Meeting 
shall be authorised to make distributions from the 
reserves.

 Remuneration of the Board of Directors
Pursuant to the company’s Articles of Association, 
Article 7, para. 8, the meeting of holders of priority 
shares may pass resolutions fi xing the remuneration 
of the members of the Board of Directors.

 Shares held by the Board of Directors
As at 31 December 2014, the Board of Directors 
represented 149,021,038 ordinary shares of the 
company.

 Proposed appropriation of profit
It is proposed to appropriate EUR317 million of 
the profi t for payment of dividend and to add 
EUR443 million to the reserves.

 OTHER INFORMATION

 Rights of holders of priority shares
The priority shares in issue with a nominal value of 
EUR500, which comprise 250 shares of EUR2 nominal 
value, are held by:
Stichting Administratiekantoor Priores
(125 priority shares)
The members of the board of this foundation are
Mrs C.L. de Carvalho-Heineken, chairman
Mr M. Das
Mr R.H. Meppelink

Stichting Beheer Prioriteitsaandelen
Heineken Holding N.V.
(125 priority shares)
The members of the board of this foundation are
Mr H.A. Oosters, chairman
Mr P.E.B. Corten

For the rights conferred by the priority shares, reference 
is made to the following articles of the company’s 
Articles of Association:
Article 4, para. 8
(cooperation of the meeting of priority shareholders 
in issue of depositary receipts for shares)
Article 7, para. 5
(the meeting of priority shareholders draws up 
non-binding list of candidates for appointments to 
the Board of Directors by the General Meeting)
Article 8, para. 7
(the meeting of priority shareholders gives approval 
for exercising voting rights on shares)
Article 8, para. 8
(the meeting of priority shareholders and the General 
Meeting give approval for resolutions relating to 
any material change in the nature or identity of the 
company or the enterprise)
Article 9, para. 3
(appointment of representative by the meeting 
of priority shareholders in the event of absence 
or inability to act of all members of the Board of 
Directors)
Article 10, para. 6
(4 per cent dividend, after distribution of dividend 
to holders of ordinary shares)
Article 13, para. 1
(the meeting of priority shareholders brings resolutions 
to amend the Articles of Association or wind up the 
company to the General Meeting)
Article 14, para. 3
(priority shareholders’ claims to liquidation surplus are 
subordinated).

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O T H E R   I N F O R M AT I O N

  INDEPENDENT AUDITOR’S REPORT

To: Annual General Meeting of Shareholders of 
Heineken Holding N.V.

Report on the audit of the Financial 
statements 2014

Our opinion
We have audited the Financial statements 2014 
of Heineken Holding N.V. (the Company), based in 
Amsterdam. The Financial statements include the 
Company and Consolidated fi nancial statements.
In our opinion:
•  the Company fi nancial statements give a true and fair 
view of the fi nancial position of Heineken Holding N.V. 
as at 31 December 2014, and of its result for 2014 in 
accordance with Part 9 of Book 2 of the Netherlands 
Civil Code

•  the Consolidated fi nancial statements give a true 
and fair view of the fi nancial position of Heineken 
Holding N.V. as at 31 December 2014, and of its 
result and its cash fl ows for 2014 in accordance with 
International Financial Reporting Standards as 
adopted by the European Union (EU-IFRS) and with 
Part 9 of Book 2 of the Netherlands Civil Code

The Company fi nancial statements comprise:
•  the Company balance sheet as at 31 December 2014
•  the Company income statement for 2014 
•  notes, comprising a summary of the signifi cant 
accounting policies and other explanatory 
information

The Consolidated fi nancial statements comprise:
•  the Consolidated statement of fi nancial position as at 

31 December 2014

•  the following Consolidated statements for 2014: the 
income statement, the statements of comprehensive 
income, changes in equity and cash fl ows

•  notes, comprising a summary of the signifi cant 
accounting policies and other explanatory 
information

Basis for our opinion
We conducted our audit in accordance with Dutch 
law, including the Dutch Standards on Auditing. Our 
responsibilities under those standards are further 
described in the section “Our responsibilities for the 
audit of the Financial statements” of this report. 
We are independent of Heineken Holding N.V. 

in accordance with the “Verordening inzake de 

onafhankelijkheid van accountants bij assurance-
opdrachten” (ViO) and other relevant independence 
regulations in the Netherlands. Furthermore we 
have complied with the “Verordening gedrags- en 
beroepsregels accountants” (VGBA).

We believe that the audit evidence we have 
obtained is suffi  cient and appropriate to provide a 
basis for our opinion.

Materiality
Misstatements can arise from fraud or error and are 
considered material if, individually or in aggregate, 
they could reasonably be expected to infl uence the 
economic decisions of users taken on the basis of 
these fi nancial statements. The materiality aff ects the 
nature, timing and extent of our audit procedures and 
the evaluation of the eff ect of identifi ed misstatements 
on our opinion.

Based on our professional judgment we 

determined the materiality for the Consolidated 
fi nancial statements as a whole at EUR95 million. 
The materiality is determined with reference to 
consolidated profi t before taxation (3.9 per cent) and 
consolidated revenue (0.5 per cent). We also take into 
account misstatements and/or possible misstatements, 
if any, that in our opinion are material for qualitative 
reasons.

Audits of group entities (components) were 

performed using materiality levels determined by the 
judgment of the group audit team, having regard 
to the materiality of the Consolidated fi nancial 
statements as a whole. Component materiality did 
not exceed EUR40 million and for the majority of the 
components, materiality is signifi cantly less than this 
amount.

We agreed with the Board of Directors that 
misstatements in excess of EUR3 million, which are 
identifi ed during the audit, would be reported to them, 
as well as smaller misstatements that in our view must 
be reported on qualitative grounds.

Scope of the group audit
Heineken Holding N.V. has one participating interest, 
Heineken N.V. Heineken Holding N.V. heads the 
Heineken Group. Heineken Holding N.V. does not 
engage in operational activities itself. Heineken N.V. 
manages the Heineken group companies. The fi nancial 
information of the Heineken Group is included in 
the Consolidated fi nancial statements of Heineken 
Holding N.V. The audits of Heineken Holding N.V. and 
Heineken N.V. are performed by the group audit team.

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O T H E R   I N F O R M AT I O N

Because we are ultimately responsible for the 
audit opinion, we are also responsible for directing, 
supervising and performing the group audit. In this 
respect we have determined the nature and extent of 
the audit procedures to be carried out for components. 
Decisive were the size and/or risk profi le of the 
components. On this basis, we selected components for 
which an audit had to be performed on the complete 
set of fi nancial information or specifi c items.

Applying these scoping criteria led to a full 
scope audit for 28 components. Furthermore, we 
performed specifi ed audit procedures at group level 
on signifi cant risk areas such as goodwill and other 
asset impairment testing. This resulted in a coverage 
of 84 per cent of total revenue, 75 per cent of profi t 
before income tax and 87 per cent of total assets. In 
addition we performed procedures at consolidated 
level to re-examine our assessment that there are 
no signifi cant risks of material misstatement within 
the smaller components, none of which individually 
represented more than 2 per cent of total revenue, 
profi t before income tax or total assets. 

The group audit team provided detailed instructions 

to all component auditors, that covered signifi cant 
audit areas including the relevant risks of material 
misstatement, and set out the information required to 
be reported back to the group audit team. The group 
audit team visited component auditors and performed 
fi le reviews in Singapore, Vietnam, Mexico, Nigeria, 
Spain, UK, Poland and India. Conference calls were held 
with the majority of the component auditors. During 
these visits and calls, the fi ndings and observations 
reported to the group audit team were discussed in 
more detail. Any further work deemed necessary by the 
group audit team was subsequently performed.

By performing the procedures mentioned above at 

components, together with additional procedures at 
group level, we have been able to obtain suffi  cient and 
appropriate audit evidence to provide an audit opinion 
on the Financial statements.

Our key audit matters
Key audit matters are those matters that, in our 
professional judgment, were of most signifi cance 
in our audit of the Financial statements. We have 
communicated the key audit matters to the Board 
of Directors. The key audit matters are not a 
comprehensive refl ection of all matters discussed. 
Given the single participating interest, the key audit 

matters of Heineken N.V. apply to Heineken Holding N.V. 
as well.

These matters were addressed in the context of our 

audit of the Financial statements as a whole and in 
forming our opinion thereon, and we do not provide a 
separate opinion on these matters.

The risk that revenue is overstated 
Revenue could be overstated resulting from the pressure 
local management may feel to achieve performance 
targets. As a response to this inherent risk, we tested 
the key internal controls on the timing of revenue 
recognition. In addition, we performed audit procedures 
on sales transactions taking place close before or 
after the balance sheet date as well as credit notes 
issued after the year-end date, to assess whether those 
transactions were recognised in the correct year. We 
also tested key reconciliations and manual journal 
entries posted to ensure that revenue journals were 
approved and corroborated with supporting evidence.

Valuation of goodwill
Goodwill represents 30 per cent of the balance sheet 
total and 77 per cent of total equity. Procedures over 
management’s annual impairment test were signifi cant 
to our audit because the assessment process is complex 
and the test imposes estimates. Goodwill is allocated to 
Cash Generating Units (CGUs) and groups of CGUs.

The Company uses assumptions in respect of future 

market and economic conditions such as economic 
growth, expected infl ation rates, demographic 
developments, expected market share, revenue and 
margin development. For our audit we assessed and 
tested the assumptions, the Weighted Average Cost of 
Capital, methodologies and data used by the Company, 
for example by comparing them to external data such 
as expected infl ation rates, external market growth 
expectations and by analysing sensitivities in the 
Company’s valuation model. We included in our team a 
valuation specialist to assist us in these audit activities. 
We specifi cally focused on the sensitivity in the 
available headroom of CGUs and whether a reasonably 
possible change in assumptions could cause the 
carrying amount to exceed its recoverable amount, and 
the impairment for Tunisia recognised in the year. We 
also assessed the historical accuracy of management’s 
estimates. We assessed the adequacy of the Company’s 
disclosure note 15 in the Financial statements about 
those assumptions to which the outcome of the 
impairment test is most sensitive.

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125

O T H E R   I N F O R M AT I O N

Accounting for income tax positions
Income tax positions were signifi cant to our audit 
because the assessment process is complex, imposes 
estimates and the amounts  involved are material. The 
Company’s operations are subject to income taxes in 
various jurisdictions. We have tested the completeness 
and accuracy of the amounts recognised as current 
and deferred tax, including the assessment of disputes 
with tax authorities and other uncertain tax positions. 
Our audit procedures included an assessment of 
correspondence with the relevant tax authorities and 
we tested management’s assumptions to determine 
the probability that deferred tax assets will be 
recovered through taxable income in future years. 
We included in our team local and international tax 
specialists to analyse and challenge the assumptions 
used to determine tax positions and we corroborated 
the assumptions with supporting evidence. In addition 
we assessed the historical accuracy of management’s 
assumptions. We also assessed the adequacy of the 
Company’s disclosure notes 13 and 18 in the Financial 
statements in respect of tax and uncertain tax 
positions. 

Responsibilities of the Board of Directors 
for the Financial statements
The Board of Directors is responsible for the 
preparation and fair presentation of the Financial 
statements in accordance with EU-IFRS and Part 9 
of Book 2 of the Netherlands Civil Code and for the 
preparation of the report of the Board of Directors in 
accordance with Part 9 of Book 2 of the Netherlands 
Civil Code. Furthermore, the Board of Directors is 
responsible for such internal control as they determine 
is necessary to enable the preparation of the Financial 
statements that are free from material misstatement, 
whether due to errors or fraud.

As part of the preparation of the Financial 

statements, the Board of Directors is responsible for 
assessing the Company’s ability to continue as a going 
concern. Based on the fi nancial reporting frameworks 
mentioned, the Board of Directors should prepare the 
Financial statements using the going concern basis of 
accounting unless the Board of Directors either intends 
to liquidate the Company or to cease operations, or 
has no realistic alternative but to do so. The Board of 
Directors should disclose events and circumstances 
in the Financial statements that may cast signifi cant 
doubt on the Company’s ability to continue as a going 
concern.

The non-executive directors of the Board of 

Directors are responsible for overseeing the Company’s 
fi nancial reporting process.

Our responsibilities for the audit of the Financial 
statements
Our objective is to plan and perform the audit 
assignment in a manner that allows us to obtain 
suffi  cient and appropriate audit evidence for our 
opinion.

Our audit has been performed with a high, but not 
absolute, level of assurance, which means we may not 
have detected all errors and fraud.

For more information about an audit of fi nancial 

statements we refer to the NBA website: 
www.nba.nl/standardtexts-auditorsreport.

Report on other legal and regulatory 
requirements

Report on the report of the Board of Directors and 
the other information
Pursuant to legal requirements of Part 9 of Book 2 of 
the Netherlands Civil Code (concerning our obligation 
to report about the report of the Board of Directors 
and other information):
•  we have no defi ciencies to report as a result of our 
examination whether the report of the Board of 
Directors, to the extent we can assess, has been 
prepared in accordance with Part 9 of Book 2 of the 
Netherlands Civil Code, and whether the information 
as required by Part 9 of Book 2 of the Netherlands Civil 
Code has been annexed 

•  we report that the report of the Board of Directors, 
to the extent we can assess, is consistent with the 
Financial statements

Engagement
Our fi rst appointment as auditor of Heineken 
Holding N.V. was before 2008. We were most recently 
re-appointed by the Annual General Meeting of 
Shareholders on 19 April 2012.

Amsterdam, 10 February 2015

KPMG Accountants N.V.
E.J.L. van Leeuwen RA

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REFERENCE INFORMATION

A Heineken Holding N.V. publication

The full Annual Report can be downloaded 
as a PDF at: www.heinekenholding.com

Heineken Holding N.V.
Tweede Weteringplantsoen 5
1017 ZD  Amsterdam
The Netherlands

telephone  +31 20 622 11 52
+31 20 625 22 13
fax 

An abbreviated version of this report 
is available in the Dutch language.
In the event of any discrepancy 
between language versions, the English 
version prevails.

Translation into Dutch
VVH business translations

Graphic Design
and Electronic Publishing
KentieDesign bno

Printing
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This Annual Report is printed
on Heaven42, FSC® certifi ed.

Disclaimer
This Annual Report contains forward-looking 
statements with regard to the fi nancial position and 
results of HEINEKEN’s activities. These forward-looking 
statements are subject to risks and uncertainties that 
could cause actual results to diff er materially from 
those expressed in the forward-looking statements. 
Many of these risks and uncertainties relate to 
factors that are beyond HEINEKEN’s ability to control 
or estimate precisely, such as future market and 
economic conditions, the behaviour of other market 
participants, changes in consumer preferences, 
the ability to successfully integrate acquired 
businesses and achieve anticipated synergies, costs 
of raw materials, interest rate and foreign exchange 

fl uctuations, changes in tax rates, changes in law, 
changes in pension costs, the actions of government 
regulators and weather conditions. These and other 
risk factors are detailed in this Annual Report. You 
are cautioned not to place undue reliance on these 
forward-looking statements, which speak only as of 
the date of this Annual Report. HEINEKEN does not 
undertake any obligation to update the forward-
looking statements contained in this Annual Report. 
Market share estimates contained in this Annual 
Report are based on outside sources, such 
as specialised research institutes, in combination with 
management estimates.