Quarterlytics / Industrials / Auto - Parts / Heineken N.V.

Heineken N.V.

hein · OTC Industrials
Claim this profile
Ticker hein
Exchange OTC
Sector Industrials
Industry Auto - Parts
Employees 10,000+
← All annual reports
FY2020 Annual Report · Heineken N.V.
Sign in to download
Loading PDF…
Heineken N.V.  Annual Report 2020

02

In this year’s report

Brewing a Better World –  
our 2020 commitments and  
what we have achieved

Advocating responsible
consumption

Promoting health  
and safety

P eople

Brewing  

World

Every Drop  
– protecting  
water  
resources

Planet

Sourcing 
sustainably

P

r

o

s

p

e

r

it

y

Growing with 
communities

Drop the C  
– reducing CO2 
emissions

49–65

Report of the  
Supervisory Board
To the Shareholders 

Remuneration Report 

49

55

03–48

Report of the  
Executive Board
Chief Executive’s Q&A 

Performance highlights 

Key figures 

Our impact from Barley to Bar 

Executive Team 

Our business priorities 

Deliver top line growth 

Drive end2end performance 

Brew a Better World 

Engage and develop our people 

Connect in a digital world 

Regional Review 

Africa, Middle East and  
Eastern Europe 

Americas 

Asia Pacific 

Europe 

Risk Management 

Financial Review 

Corporate Governance 
Statement 

03

05

06

07

08

09

10

16

17

20

22

24

25

26

27

28

29

35

40

66–124

Financial  
Statements
Contents 

125–159

Sustainability  
Review
Our sustainability focus areas 

66

Consolidated Income Statement  67

Consolidated Statement of  
Comprehensive Income 

Consolidated Statement  
of Financial Position 

Consolidated Statement  
of Cash Flows 

Consolidated Statement  
of Changes in Equity 

Notes to the Consolidated  
Financial Statements 

Heineken N.V.  
Income Statement 

Heineken N.V.  
Balance Sheet 

Heineken N.V.  
Shareholders’ equity 

Notes to the Heineken N.V.  
Financial Statements 

Our 2020 commitments:  
what we have achieved 

Every Drop – protecting  
water resources 

Drop the C – reducing  
CO2 emissions 

67

68

69

Sourcing sustainably 

70

71

118

Advocating responsible  
consumption 

Promoting health and safety 

Growing with communities 

Values and behaviours 

Inclusion and diversity 

119

Respecting Human Rights 

Reporting basis and governance  
of non-financial indicators 

151

120

121

160–178

Other  
Information
Appropriation of Results 

Independent Auditor’s Report 

Assurance Report of the  
Independent Auditor  
(of non-financial indicators) 

Shareholder Information 

Bondholder Information 

Historical Summary 

Glossary 

Disclaimer and  
Reference Information 

160

161

168

170

173

174

176

178

125

126

127

131

137

140

144

146

148

149

150

Find more information online at 
theHEINEKENcompany.com
 – Download the Annual Report

 – Discover HEINEKEN’s history

 – Explore our countries and brands

 – Read more about our sustainability

Follow us on Twitter:  
@HEINEKENCorp

Follow us on LinkedIn:  
linkedin.com/company/HEINEKEN/

Heineken N.V. Annual Report 2020 
03

Chief Executive’s Q&A

Q
How would you describe your first 
months as CEO of HEINEKEN?
It’s been an honour to follow in the footsteps of 
Jean-François van Boxmeer and lead this very special 
156-year-old company. My new role brought me 
and my family back to the Netherlands after fifteen 
years of living abroad in Africa, the U.S., Mexico and 
Singapore. It feels good to be back home, especially 
in times of crisis.

Since my first day as CEO in June, my focus has been 
to “navigate the crisis while building the future”. 
My priority has been the health and wellbeing of 
our people. Throughout the COVID-19 pandemic, 
there’s been nothing more important than taking 
care of our people, taking care of our customers, 
taking care of our suppliers, and taking care of our 
communities. There’s also been a lot of day-to-day 
crisis management, much of which is being led by 
our outstanding country managers in 80 operating 
companies around the world.  

While the pandemic continues to create turbulence, 
we’re very much focused on ensuring we emerge 
stronger from the crisis. Over the past months, we’ve 
welcomed seven new Executive Team members and 
together with all our employees around the world, 
we’ve come together in a uniquely HEINEKEN 
way—bottom-up, inclusive, welcoming all voices— 
to co-create a new strategy that will ensure we 
successfully write our next growth chapter. We call 
this programme EverGreen and it will guide us for 
many years to come.

Q
Can you provide a summary  
of the 2020 financial year?
In a year of unprecedented disruption and transition, 
our teams rose to the occasion and quickly adapted 
while not losing sight of the need to continue 
investing for the future. The impact of the pandemic 
on our business was amplified by our on-trade and 
geographic exposure. We took diligent cost mitigation 
actions balanced with continued investment behind 
our growth platforms. We gained share in most of our 
key operations, a testimony to our ability to adapt and 
stay close to our customers and consumers in these 
turbulent times. The Heineken® brand was a bright star, 
with a continued outstanding performance in Brazil. 
I applaud the dedication and resilience of our employees 
and their commitment to support each other, our 
customers and communities over the past year. 

Q
What was the effect of COVID-19  
on HEINEKEN and how did the  
business respond?
The effects of COVID-19 have been felt deeply 
across HEINEKEN. Our employees are hurting, our 
customers are hurting, and the world is hurting. 
We made sure that our response was swift and that 
we always kept people at the centre. 

Our first priority was, and remains, our employees. 
It was critical that they could do their jobs safely, 
establish the ability to work from home where possible, 
social distance and receive adequate personal protective 
equipment. Our global task force meets regularly to 
monitor and address employee health and wellbeing.

Second, we stepped up to offer financial support to 
our customers and suppliers who were impacted by 
the pandemic. Our Back to Bars initiative raised over 
€10 million to support 50,000 outlets across 21 countries 
and we waived close to €50 million in rental payments.

Navigating the crisis 
while building the future

“Throughout the COVID-19 pandemic, there’s been 
nothing more important than taking care of our people, 
taking care of our customers, taking care of our suppliers, 
and taking care of our communities.”

Dolf van den Brink 
Chairman Executive Board and CEO

Heineken N.V. Annual Report 202004

Chief Executive’s Q&A

Our third priority in responding to COVID-19  
was cost. We took quick and decisive measures to 
safeguard the continuity of our business. As the 
impact of COVID-19 is still being felt, we have kept 
up our efforts around cost mitigation and cash 
preservation to protect our future. 

Q
Under your leadership, how will 
HEINEKEN build on its success?
HEINEKEN is a 156-year-old company. Leading this 
company means standing on the shoulders of the 
incredible leaders that came before me. While I am 
humbled by this remarkable legacy, I know that we 
can’t rest on the laurels of our past success. It’s not 
the biggest or strongest that survive, but the most 
adaptable. The reason the organisation has thrived 
for such a long time is because it has continuously 
renewed and revitalised itself. We must increase our 
ability to respond and adapt while always staying 
true to the values of our company to create a cycle 
of permanent renewal. We are at our core a growth 
company and we’ll always remain hungry to seek out 
new opportunities for growth.

Q
Where are the opportunities for 
HEINEKEN as a growth company?
We have a solid foundation for growth based on a 
strong geographical footprint and powerful brand 
portfolio. However, we can do more to be even closer 
to our consumers and customers making sure we 
deeply understand their needs. We can do more 
to stretch and go beyond beer with new drinks. 
We need to have a greater focus on productivity to 
free up resources and reinvest in growth. We can 
be bolder with our technology agenda and tackle 
the digitization of our business faster, and with 
more urgency. 

Q
Why is now the right time to embark 
on a more ambitious sustainability and 
responsibility agenda?
We completed the first 10 years of our Brewing a 
Better World programme in 2020. We’ve made some 
great strides over the last decade and accomplished 
a lot but we know we need to do more. As our 
responsibility to contribute positively to society  
and the environment continues to rise, we’re 
excited to step-up our ambitions. To ensure our 
organisation is unwavering in serving the needs 
of all stakeholders, we’ve added sustainability and 
responsibility to our new Green Diamond model, 
which is now the guiding principle to measure 
company performance.

Q
How does the culture need to evolve  
to meet your EverGreen ambitions?
There is a lot about our culture to be proud of and 
a lot of good to nurture. We have a culture of pride 
and passion. Ours is a “we” culture; we are very 
collaborative. We rank in the top 10% of companies 
in terms of organisational health. That said, there 
are also areas for improvement, especially in the 
EverGreen context. We need to draw upon our 
courage to act with greater speed and agility. 
We need to dream big and be disciplined in delivery. 
We need to tap into the wealth of knowledge  
that lies within our organisation and accelerate 
collective learning. We can be more externally 
focused, more consumer and customer-centric. 
We can adapt faster to new opportunities and 
challenges as we began doing in 2020. Evolving in 
these cultural aspects is something that is already 
part of EverGreen.

“To me, success 
means mobilising the 
organisation so that  
we can do amazing  
things together.”

Q
What does success look like to you?
To me, success means mobilising the organisation  
so that we can do amazing things together.  
It means embracing our entrepreneurial spirit  
while being disciplined around pursuing 
productivity and cost-consciousness. It means going 
further, faster, by investing in digital capabilities  
to meet the needs of our consumers and customers. 
It means putting sustainability and responsibility  
at the heart of our business to ensure we make  
a positive impact on the environment and society. 
It means empowering our people to go beyond  
what they thought possible and to achieve more  
than they could have imagined. 

Q
What keeps you up at night? 
I am concerned for the physical wellbeing and 
mental health of our people around the world  
who have been and continue to be impacted  
by the pandemic and who have lost loved ones  
to COVID-19. I also worry for our customers, 
especially our on-trade and out-of-home customers 
who have also been affected by the crisis and 
are suffering. 

Q
What’s the outlook for HEINEKEN  
with EverGreen?
While navigating the crisis, we are building our 
future. EverGreen leverages both our strengths 
and new opportunities to chart our next chapter of 
growth. We aspire to deliver superior and profitable 
growth in a fast changing world. Firmly putting 
customers and consumers at the core we aim to 
continually enhance and expand our portfolio 
and footprint. We are stepping up our focus on 
continuous productivity improvements and 
raising our environmental and social sustainability 
ambitions. All of this gives us confidence that we 
will continue to deliver long-term value for all 
our stakeholders. 

Despite a year of profound impact and transition, 
some things remain simple and self-evident.  
We are a beer company. More than anything,  
we cherish our role in building human connections 
and bringing people around the world together  
to savour the enjoyment of life. Stay safe and  
I hope we’re all having beers together at a bar 
very soon.

Explore further: 
Our business priorities

Regional Review 

Brewing a Better World

Heineken N.V. Annual Report 202005

Performance highlights

“A year defined by unprecedented challenges called for extraordinary efforts 
on costs to mitigate the disproportionate impact on our top and bottom line. 
Looking forward and building on 2020, we have stepped up our focus on 
continuous productivity improvement and sharpened resource allocation.”
Laurence Debroux   
Chief Financial Officer and Member of the Executive Board 

Volumes
Consolidated beer        
(in millions of hectolitres)
221.6mhl

Financial performance

Net revenue (beia)
in millions of €

€19,724m

Operating profit (beia)
in millions of €

€2,421m

2016 
200.1

2017 
218.0

2018 
233.8

2019 
241.4

2020 
221.6

2020

2019

2018

2017

2016

19,724

23,894

22,471

21,629
20,792

2020

2019

2018

2017

2016

2,421

4,020
3,8081

3,759
3,540

Heineken®
(in millions of hectolitres)
41.8mhl

Operating profit (beia) margin
in percentages

12.3%

Net profit (beia)
in millions of €

€1,154m

2020

2019

2018

2017

2016

1 Restated for IAS37

12.3%

16.8%
16.9%1

17.4%
17.0%

2020

2019

2018

2017

2016

1,154

2,517
2,3851

2,247
2,098

Sustainability highlights

Carbon emissions
51%

decrease in our  
carbon emissions  
from production  
since 2008.  
We surpassed our  
2020 commitment of  
6.4 kg CO2/hl by 20%.

Water
33%

reduction in our water 
consumption (hl/hl) since 
2008. We achieved our 2020 
targets nearly two years 
ahead of plan.

Safety
58%

reduction in accident 
frequency since 2015, 
surpassing our  
2020 target.

Responsible messaging 
and customer support
98%

of markets where we sell and 
advertise Heineken® allocated 
10%, or more, of Heineken® 
media spend to responsible 
consumption and consumer 
behaviour campaigns .

2016 
34.4

2017 
36.0

2018 
38.7

2019 
41.8

2020 
41.8

Community support during COVID-19 
€23m

850,000+

pandemic relief 
We provided pandemic 
relief totalling €23 million 
to support front-line 
medical facilities in the 
communities where we 
operate, including water, 
non-alcoholic beverages, 
hand sanitiser, and 
monetary contributions.

bottles of hand sanitizer 
Since April 2020  
we have donated  
more than  
850,000  
sanitizer bottles  
to front-line  
hospital workers.

‘Back the Bars’  
Our brands are enjoyed 
in bars and restaurants 
around the world. 
We raised over €10 million 
to support 50,000 outlets  
in 21 countries through 
our ‘Back the Bars’ 
initiative to support them 
in these difficult times.

Heineken N.V. Annual Report 202006

Key figures1

Consolidated results
In millions of €

Revenue
Revenue (beia)
Net revenue
Net revenue (beia)
Operating profit
Operating profit (beia)
Net profit/(loss)
Net profit (beia)
EBITDA
EBITDA (beia)
Dividend (proposed)
Free operating cash flow

Balance sheet
In millions of €

Total assets
Shareholders’ equity
Net debt position
Market capitalisation

2020

23,770
23,770
19,715
19,724
778
2,421
(204)
1,154
3,583
4,151
403
1,513

2020

42,632
13,392
14,210
52,509

2019

28,521
28,443
23,969
23,894
3,633
4,020
2,166
2,517
5,756
5,764
967
2,228

2019

46,504
16,147
15,259
54,505

Change in %

(16.7)%
(16.4)%
(17.7)%
(17.5)%
(78.6)%
(39.8)%
(109.4)%
(54.2)%
(37.8)%
(28.0)%
(58.3)%
(32.1)%

Change in %

(8.3)%
(17.1)%
(6.9)%
(3.7)%

Per share

Weighted average number of shares – basic
Net profit/(loss)
Net profit (beia)
Dividend (proposed)
Free operating cash flow
Shareholders’ equity
Share price
Weighted average number of shares – diluted
Net profit (beia) – diluted2

Employees

Average number of employees (FTE)

Ratios

2020

2019

Change in %

575,625,598
(0.36)
2.00
0.70
2.63
23.27
91.22
575,625,598
2.00

573,643,551
3.78
4.39
1.68
3.88
28.15
94.92
574,217,111
4.38

0.3% 
(109.5)%
(54.4)%
(58.3)%
(32.2)%
(17.3)%
(3.9)%
0.2%
(54.3)%

2020

84,394

2019

85,853

Change in %

(1.7)%

Operating profit (beia) as a % of net  
revenue (beia)
Net profit/(loss) as % of average equity attributable 
to equity holders of the Company
Net debt/EBITDA (beia)
Dividend % payout
Cash conversion ratio

2020

12.3%

(1.4)%

3.4
34.9%
111.3%

2019

16.8%

14.1%

2.6
38.4%
80.2%

Change in %

-455 bps

(15.5)

0.8
(3.5)
31.1

1  (beia) is before exceptional items and amortisation of acquisition-related intangible assets. Please refer to the Glossary section for an explanation of non-

GAAP measures and other terms used throughout this report.  

2  For beia purposes, net profit (beia) - diluted is calculated including shares to be delivered under the employee incentive programme (196,007 shares). 

For the purposes of this calculation, the weighted average diluted number of shares outstanding as at 31 December 2020 is  575,821,605 (2019: 574,217,111).

Heineken N.V. Annual Report 202007

Our impact from Barley to Bar

We brew enjoyment of life for consumers, customers and our people. Over the past decade,  
we have built a solid foundation that ensures we make a positive impact on the environment, 
local communities and society as a whole. Today, Brewing a Better World is integral to our 
business strategy and drives our contribution to the UN Sustainable Development Goals. 

Agriculture
We brew beer and make cider 
from natural ingredients. 
By supporting sustainable 
agriculture, 58% of our raw 
materials now come from 
sustainable sources. Our new 
low carbon agriculture 
programme will support  
500 pilot farms to reduce CO2 
emissions. We continue our 
efforts towards local sourcing 
in Africa.

Brewing
We operate 166 
breweries, malteries, 
cider plants and other 
facilities around the world. 
All have contributed to 
surpassing our global  
water consumption 
targets. We are reducing 
emissions by shifting  
to more efficient  
processes and work on  
low carbon innovations.

Packaging
We aim for our packaging 
designs to be distinctive and 
visible without burdening the 
environment. By investing 
in design and innovation, we 
develop sustainably sourced, 
low carbon and circular 
solutions. We are working 
closely with our suppliers  
to share our knowledge 
in order to accelerate 
the decarbonisation of 
their sectors.

Distribution
Most of our products 
are produced in the 
countries where they are 
consumed. To reduce the 
environmental impacts 
of distribution and drive 
down emissions, we 
aim to optimise routes, 
support suppliers to adopt 
low carbon technologies 
and shift to fuel-
efficient transport.

Customers
Our drinks are sold in bars, 
restaurants and through 
retailers around the 
world. Our Green Cooling 
programme has resulted in 
100% of newly purchased 
fridges meeting low carbon 
footprint standards emitting 
over 55% less carbon than 
those 10 years ago. 

Consumers
We pay special attention to 
advocating for moderation 
and use our advertising 
and sponsorship platforms 
to campaign against 
harmful drinking. 
Expanding our low- and 
no-alcohol portfolio is 
an important part of our 
business strategy.

Employees
The ingenuity of our people is integral to Brewing 
a Better World. We keep them safe, healthy, 
motivated and engaged.

Suppliers
Our suppliers sustain our resilient business. 
We partner with them to set and achieve shared 
sustainability goals. 

Communities
We seek to make a positive contribution to local 
communities through our core business and by 
working together to develop targeted initiatives.

Brewing a Better 
World supports the 
following SDGs:

Every Drop: 
Protecting  
water resources

Drop the C:  
Reducing 
CO2 emissions

Sourcing  
sustainably

Advocating  
responsible  
consumption

Promoting  
health  
and safety

Growing with  
communities

Heineken N.V. Annual Report 202008

Executive Team

10

7

2

1

11

3

9

6

8

4

5

Setting direction and 
driving progress

The Executive Team consists of the two members of the  
Executive Board, the four regional Presidents and five Chief Officers.  
Its members are accountable for the global agendas of their  
functions, working closely with our operating companies.

1 

 Dolf van den Brink
Chairman Executive Board and CEO

 Laurence Debroux

2 
  Member Executive Board and CFO

3 

4 

 Marc Busain
President, Americas

 Soren Hagh
President, Europe

5 

6 

7 

 Roland Pirmez 
 President, Africa Middle East and 
Eastern Europe

 Jacco van der Linden
President, Asia Pacific

 Jan Derck van Karnebeek**
Chief Commercial Officer

8 

9 

10 

11 

 Stacey Tank
 Chief Corporate Affairs and 
Transformation Officer

 Chris Van Steenbergen*
Chief Human Resources Officer

 Magne Setnes
Chief Supply Chain Officer

 Ronald den Elzen
Chief Digital and Technology Officer

*  Chris Van Steenbergen retired as of 1 January 2021 and has been succeeded by Yolanda Talamo in the Executive Team as Chief People Officer.
** Jan Derck van Karnebeek will be succeeded by James Thompson in the Executive Team as Chief Commercial Officer in early 2021.

Heineken N.V. Annual Report 2020 
 
 
 
 
 
 
 
 
 
 
09

Our business priorities

Sustainable,  
long-term value 
creation

In 2020, we reported against our  
five business priorities. These priorities 
combined to form our strategy, which 
was designed to enable us to win in the 
marketplace, connect in a digital world  
and ensure the long-term sustainability  
of our business to create value  
for stakeholders.

We continue to consider our effect  
on the wider society, communities,  
and the environment.

Heineken N.V. Annual Report 202010

Deliver top line growth

1
Deliver top 
line growth

Our strategy is to lead the global premium 
segment in beer, cider and new categories 
by leveraging the strengths of Heineken® 
and offering the best brand portfolio to 
capture the premiumisation opportunity. 
Our goal is to be number one, or a strong 
number two, in the markets where we 
compete with our full brand portfolio.

Heineken® and

Grow
International Brands

Heineken® is the most trusted 
international beer brand in  
the world.

Heineken N.V. Annual Report 202011

Deliver top line growth

Heineken® – continue to win value  
share everywhere
Heineken® is the most trusted international beer 
brand in the world. Despite the backdrop of COVID-19, 
it outperformed the overall category - showing that 
consumers turn to brands they trust during difficult 
times. Heineken® declined marginally by 0.4% in 2020. 
Volume grew double-digits in more than 25 markets 
including Brazil, China, Nigeria, Singapore, Poland and 
the UK. 

We continued expansion of Heineken® 0.0. Now  
rolled-out into 84 markets, in 2020 it was successfully 
launched in Brazil and 11 other markets. Heineken® 0.0 
grew double-digits with all regions contributing 
positively, particularly the Americas with a strong 
performance in Brazil, Mexico and the USA. Our new 
innovation, Heineken® Silver, more than doubled in 
volume in Vietnam. In China, Heineken® grew strong 
double-digits, supported by the successful launch of 
Heineken® Silver in April. China is now in the top five 
markets for the brand globally.

#SocialiseResponsibly
Heineken® continued to take responsibility, 
launching a new global campaign, 
‘Back to the Bars’, in July as part of its 
#SocialiseResponsibly initiative.

We looked for ways to engage consumers and 
support our on-trade partners to weather the very 
challenging business climate due to COVID-19. 

‘Back to the Bars’ celebrated the re-opening of the 
hospitality industry while, crucially, encouraging 
consumers to behave responsibly. Its engaging 
call to action was to ‘socialise responsibly to keep 
bars open.’

When You Drive, Never Drink 
Heineken® launched a new When You Drive,  
Never Drink campaign in 2020. The commercial - 
featuring father and son duo, Formula 1™  World 
Champions Keke and Nico Rosberg  - highlights  
that no matter how confident a driver you are,  
the best driver is always the one that doesn’t drink 
and drive.

Making Heineken® greener
As of December 2020, Heineken® in Brazil 
features a new ingredient: 100% renewable 
energy.  This is thanks to renewable electricity 
and thermal energy used in our Alagoinhas, 
Ponta Grossa and Araraquara breweries. 
Brazil follows in the footsteps of the Netherlands 
in making the Heineken® brand even greener.

Heineken N.V. Annual Report 202012

Deliver top line growth

Amstel celebrates 150-years of friendship with launch in China  
Amstel is now enjoyed in 116 countries around the world. To mark 150 years of  
beer and friendship, Amstel launched in select provinces across Southern and  
Eastern China. The brand saw strong performance in South America, with volume 
growth in the Americas region. In Brazil, double digit growth positioned the country  
as the #1 market for Amstel in the world. 

Birra Moretti – sharing the Italian way of life
A rich lager with substance, consumers see Birra Moretti as a premium,  
crafty lager, a great beer to be enjoyed in good company over good food –  
like Italians do. It is the result of a brewing process that has remained almost 
unchanged since 1859. As the number one beer in Italy, Birra Moretti is 
expanding fast internationally, spreading the Italian way of life to consumers 
and customers. The Birra Moretti range is complemented by Birra Moretti 0.0, 
a great-tasting zero alcohol beer that is perfect to be enjoyed with food, over 
lunch and beyond.

Affligem – Almost 1000 years  
of Brewing Expertise
Affligem, our certified Abbey Beer,  
has an historical connection to the 
existing Affligem abbey. The recipes 
have been handed down unchanged 
since 1074, and all our beers share 
our signature smooth and rich taste. 
Affligem Blond was also crowned 
world’s best “Belgian Style Blond” 
at the World Beer Awards and won 
16 additional awards, of which 
seven medals at the European Beer 
Challenge. In the Netherlands Affligem 
launched its first campaign ‘Make beer, 
not war’, to further build the brand.

Tiger Beer marks 88 years with a new look and the same bold taste
In 2020, Tiger - Asia’s No.1 international premium lager celebrated its 88th Anniversary introducing a powerful new 
Global brand campaign “Yet here I am” supported with a fresh new packaging look, whilst keeping the same bold taste 
that has won worldwide acclaim throughout its history. During the pandemic, Tiger beer rallied people to support local 
pubs, restaurants, coffee shops and food courts throughout Asia with its Support Our Streets initiative. 

Heineken N.V. Annual Report 2020Leading the cider category
HEINEKEN is the world’s leading cider producer. 
We continue to shape the development of the 
category, engaging consumers to discover a taste 
for cider through our global and local brand 
portfolios. Cider volume grew double-digits in 
Russia and Mexico. We launched the first ciders 
under Strongbow’s new Premium Blends Selection 
in Romania, targeting more premium drinking 
occasions and new consumers. HEINEKEN acquired 
Strongbow cider in Australia, reuniting it with the 
global Strongbow portfolio after 17 years. 

13

Deliver top line growth

Sol – inspired by the sun
Since April 2020, Sol brewed  
at Zoeterwoude brewery in 
the Netherlands has been 
produced using renewable 
energy from solar power. 
The move reaffirms the brand’s 
sun-inspired heritage and 
marks an important milestone 
in the journey to reduce its 
carbon footprint.

Following the installation 
of 9,212 solar panels at 
Zoeterwoude, Sol launched the 
new sustainability approach 
on its packaging - Brewed with 
Solar Energy.  

This initiative has been expanded 
to Brazil where the brand is also 
brewed with Solar energy. 

Sol is sold in over 50 countries, 
including Mexico, Brazil, UK, 
New Zealand, South Africa, 
China and the Netherlands.

Desperados – moving beyond Europe and igniting the party spirit online
Desperados celebrated strong growth and stepped beyond high energy occasions with 
Desperados Lime and its newest innovation, Desperados Virgin 0.0%. Launched in 
France in 2020, it will expand to further markets in 2021. With local brewing in Ivory 
Coast and the launch in Nigeria in December, the brand is moving beyond Europe. 

Desperados used its experimental DNA to adapt to the new reality in 2020. It quickly 
shifted to a digital-first strategy to bring the party safely into peoples’ homes with a 
clear message: #partyonpartysafe. A series of virtual events ignited the party spirit for 
consumers around the world. We organised our first VR event pushing the boundaries 
of experimentation.

Heineken N.V. Annual Report 202014

Deliver top line growth

to consumer trends

Adapt
and behaviours

Innovation is embedded in everything we 
do at HEINEKEN. We continuously use our 
expertise to create new and exciting taste 
experiences for consumers.

Entering the hard seltzer category 
We entered the hard seltzer category globally with the launch of Pure Piraña in Mexico and New Zealand 
in 2020. Containing fewer than 100 calories and made with carbonated mineral water and all-natural 
fruit flavourings, the drink is aimed at today’s modern generation of consumers who are increasingly 
conscious of consumption and lifestyle choices. HEINEKEN Mexico announced the launch of Amstel 
Ultra® Seltzer following the success of Amstel Ultra, launched in 2018. It is available from January 2021. 
HEINEKEN USA and Hornell Brewing Company, an affiliated entity of AriZona Beverages, will launch 
AriZona SunRise Hard Seltzer in the first quarter of 2021.

“There is a growing consumer market for low-calorie, 
alcoholic beverage alternatives which led to the rapid 
growth of the hard seltzer category. Pure Piraña offers 
a way for us to meet consumers’ evolving needs and 
explore a new growth opportunity for our business.”
Jan Derck van Karnebeek   
Chief Commercial Officer at HEINEKEN

Bringing Edelweiss wheat beer to Asia
Born in the heights of the Alps in 1646,  
Edelweiss is a premium wheat beer brewed  
using all-natural ingredients and a unique 
blend of mountain herbs: sage, coriander 
and elderflower. The ambition is to grow our 
premium wheat beer and provide consumers 
with a taste of the Alps. Especially in the  
Asian beer market where we are seeing a  
rapid rise in popularity of non-lager beers. 
Since its launch in South Korea in 2018, 
the introduction of Edelweiss in eight new 
markets marks our first brand expansion in 
the wheat beer segment. It has allowed us 
to meet consumer demand and offer a new 
taste experience. Beyond regular Wheat beer, 
consumers can also enjoy Edelweiss 0.0%, 
Edelweiss Red Berries and Edelweiss Peach.

Heineken N.V. Annual Report 202015

Deliver top line growth

Making 0.0% beer available, 
everywhere, and always
The zero alcohol category is an important 
business driver for our company and we 
continue to shape and scale the category 
through our portfolio approach.

The consumer landscape is changing as 
people seek healthier and more natural 
non-alcoholic beverages. We want to 
make non-alcoholic beers available 
everywhere, and always. 

We offer consumers on all continents a wide 
range of zero alcohol beers, radlers, malt, malt 
based energy drinks and brewed soft drinks.

We will continue to make Heineken® 0.0 
an integral part of Heineken®. Heineken® 
outperformed the market in 67% of the 
key markets. Our low- and no-alcohol 
portfolio includes 356 line extensions 
across 125 brands. By 2020, low- and 
no-alcohol options made up 6.2% of 
HEINEKEN’s total global volume1.

1 Including beer, cider and malt based soft drinks.

Heineken® 0.0% becomes UEFA Europa League sponsor
The UEFA Europa League is one of Europe’s leading football 
competitions. HEINEKEN has sponsored the competition as part  
of its wider UEFA partnership since 1994. 

When the tournament resumed in August 2020, we switched our 
sponsorship from Amstel to Heineken® 0.0 for the remainder of the 
season, and for future seasons. 

We believe this partnership will drive further Heineken® 0.0 growth. 
It represents the largest ever single-sponsorship deal involving a 
non-alcoholic beer brand and will provide a powerful platform for 
encouraging responsible drinking and giving consumers a choice.

Driving innovation in the  
no-alcohol category
Desperados Virgin 0.0% is the latest wild 
experimentation by Desperados which pushes the 
boundaries of alcohol-free innovation, driving 
double digit penetration growth for the brand and 
recruiting new consumers into the non-alcoholic 
segment. Following the successful launch of 
Desperados Virgin 0.0% in France, the product is now 
available in the Netherlands, Poland and Belgium. 
Desperados Virgin 0.0% offers a new and exciting 
taste experience for the consumers who 
are turning to alcohol-free alternatives. 

Lagunitas’ new IPNA is brewed  
using traditional IPA hops -  
Mosaic, Citra and Columbus -  
and uses Canada-grown barley 
and crystal malt. Rather than 
using de-alcoholising methods to 
remove alcohol, Lagunitas removes 
yeast from the batches during 
fermentation. This allows for new 
and exciting tastes to develop 
without natural alcohol being 
produced. It launched in the US 
in December.

Heineken N.V. Annual Report 202016

Drive end2end performance

2
Drive end2end 
performance

We use our global scale to drive efficiency from 
end2end – saving costs and fuelling future growth 
through strategic investments and initiatives.

We continue to invest 
in the digitization of 
our end2end supply 
chain. Our Connected 
Brewery platform 
is at the core of 
this, creating scale 
benefit in our global 
and close to market 
brewery network.

Utilities 

Connected 
worker

Brewing

Packaging

Analytics

Robotics

Control room

Infrastructure

Connected breweries
Our growing number of connected breweries use state-
of-the-art equipment to provide real-time data about 
brewery performance. By analysing and comparing 
data on a global scale, we gain valuable insights to drive 
continuous improvement in brewery performance. 
We have continued to invest in automation and process 
and operations efficiency through the testing and 
tactical deployment of new tools and technologies. 
This is supporting increased remote assistance from 
our worldwide network of experts, facilitating quick 
access to best expertise through virtual presence, 
central analytics and latest technology 3D printing of 
spare parts where needed. This strategy paid off during 
the pandemic to keep our operations running without 
the need to fly in experts or spare parts.

Developing a consumer and customer mindset
Driving end2end performance enables us to collaborate 
faster and at scale, both internally and with our 
customers. End2end means embracing a consumer 
and customer mindset at every stage – from concept  
to solution. This sets us up to adapt quickly and  
flexibly to changing consumer needs, while aiming  
for excellence in our operations. 

Optimising our global footprint 
We are working continuously to optimise our global 
footprint by balancing the trade-offs between 
local investment and imports, adjusting volume 
allocations and strategically investing in our global 
operations. Most of our products are produced in 
the countries where they are consumed. To reduce 
the environmental impacts of distribution and drive 
down emissions, we aim to optimise routes, support 
suppliers to adopt low carbon technologies and we 
are shifting to fuel efficient transport

Continuous improvement
Continuous cost improvement is also at the 
core of our supply chain management culture. 
In 2020, we increased the digital capabilities of 
connected breweries with applications that focus 
on performance management and energy saving. 
Despite lower volumes and big shifts in our portfolio 
due to the COVID-19 pandemic, we improved 
performance in productivity, water usage and thermal 
electricity. The Worldwide Centres of Excellence bring 
together experts from across our global businesses to 
collaborate and share knowledge and best practices in 
brewing, packaging, logistics and innovation. 

Expanding in developing markets
We continue to reallocate resources and make 
strategic investments in emerging markets. 
Heineken® Silver and Amstel are now produced 
locally in China by our partner, China Resources 
Beer, and there is local production of Heineken® in 
DRC and Desperados in Ivory Coast. Major capacity 
extensions have been made in South Africa, Rwanda, 
France, Cambodia and Brazil. Our BASE programme 
continues to make HEINEKEN more agile and 
efficient by standardising core business processes 
in Finance, Procurement, Production, Logistics and 
Sales. We continued to deploy BASE in 2020 with 
eight go-lives and the roll-out is due to be completed 
in 2021. The new BASE deployments were all 
done remotely. 

Transforming our transactions
We have accelerated transformation of transactional 
processes in Europe with the launch of the  
SHARP-X programme. It went live in Hungary, 
Greece, Belgium, Croatia and France in 2020. 
The new Unified Data Model is another step towards 
bringing greater simplicity and consistency to our 
European finance operations. 

“The health, safety and trust  
of our people was of paramount 
importance in 2020.  
Our breweries stayed open as 
far it was allowed by authorities 
and our resilient and agile supply 
chain reacted quickly to meet 
fluctuations in demand.  
This enabled us to support the shift 
from on-trade to off-trade and 
maintain our customer-centric 
mindset throughout the year.”
Magne Setnes 
Supply Chain Officer

Heineken N.V. Annual Report 202017

Brew a Better World

3
Brew a  
Better World

Over the last 10 years, Brewing a Better World 
has become integral to our business strategy. 
It has driven us to innovate and collaborate 
to protect the environment, support local 
communities and make a positive  
contribution to society – all with a focus on 
supporting delivery of the UN Sustainable  
Development Goals. 

Being the most international brewer with operations 
around the world, we have a responsibility and an 
ambition to brew a better world from barley to bar, 
from global to local.  

We believe in working with others to achieve shared 
goals, to limit our negative impacts and scale our 
positive contribution. 

Raising the Bar for 2030
2020 was a pivotal year as we navigated the crisis 
posed by COVID-19 and reached the end of our  
10-year Brewing a Better World strategy. 

We considered the lessons learnt and looked at how the 
world has changed during this time in close alignment 
with our external and internal stakeholders.

In the decade of action, we are increasing our 
ambition with revised focus areas and new 
commitments in the spirit of ‘Raising the Bar’. 

Accelerating our climate strategy
The pandemic shone a spotlight on the need to 
maintain focus on long-term issues, such as climate 
change. Revising our carbon strategy, Drop the C,  
has been a key focus in 2020.  

We accelerated our efforts to shift to renewable  
energy with flagship initiatives such as Heineken® 
brewed with 100% renewable electricity and  
thermal energy in the Netherlands and Brazil. 

13 European operations are set to be powered with 
green electricity, enabled through a cross-border deal. 

Heineken N.V. Annual Report 202018

Brew a Better World

We launched a 10-year low carbon agriculture programme in close collaboration with key 
suppliers. It  will involve 500 pilot farms in 8 countries to drive down emissions from farming. 

Our focus on developing innovative and sustainable packaging solutions has laid the 
foundations of a new circularity strategy that will be developed in the course of 2021 –  
from barley to bar. 

Every Drop in action
Our Every Drop 2030 strategy looks beyond traditional water efficiency metrics to  
put the health of local watersheds front and centre. Over the past decade, we have  
reduced water consumption by more than a third and set additional commitments  
for  our breweries in  water-stressed areas. 

In 2020, 10 sites in Mexico, Spain and Egypt have replenished more water in their 
respective watersheds than their annual beverage production volume. This means  
they are more than 100% water balanced.

Sharing messages of hope and moderation
Against the backdrop of COVID-19, we expanded the scope of our 
responsible consumption campaigns beyond alcohol moderation 
to include behaviour moderation. Support for our on-trade 
partners in a very challenging business climate was a key driver. 

Brands such as Amstel introduced the Practice makes Perfect 
campaign – capturing the much-practiced at home moment of 
getting ready to return to your favourite bar.

In addition, many of our brands, such as Heineken®’s 
#SocialiseResponsibly initiative, Tiger throughout Asia Pacific, 
and Amstel Ultra in Mexico, invested in creative campaigns to 
promote social distancing. 

Please read more about 
our Brewing a Better World 
results from page 125

Standing solid with local communities 
The pandemic showed the importance of 
growing with communities and tackling social 
inequality. Given the impacts on people and 
local economies, we focused on ensuring 
the safety and wellbeing of our employees, 
maintaining business continuity and supporting 
local communities. 

We donated €15 million to the International 
Federation of Red Cross and Red Crescent 
Societies (IFRC) to support the most vulnerable 
communities in Africa, Asia and Latin America. 
Moreover, more than 60 of our operating 
companies supported their local communities 
and the front line COVID-19 response in 2020. 
Vacuum distillation networks were put to work 
repurposing alcohol for sanitiser, donations of 
water and non-alcoholic drinks and financial 
support towards safety equipment were at the 
heart of our actions. 

Heineken N.V. Annual Report 202019

Brew a Better World

Building on a decade 
of achievements to  
shape future plans

A strong heritage and sustainable culture
Throughout the years, our company has been led by 
the desire to create a successful, sustainable business 
that wasn’t just financially prosperous but which also 
made a positive contribution to society as a whole. 
The simple blueprint established over 155 years 
ago was to hire passionate people, use the freshest 
ingredients, constantly innovate, never compromise 
on quality and then to reinvest in society and the 
communities. All these principles are foundational 
to us as a company today and are reflected in our 
Brewing a Better World programme.

Reflecting on Brewing a Better World
Our aim by Brewing a Better World was, by definition, 
to limit our potential negative impacts on the world 
and maximise our positive contribution. 

Since its launch, Brewing a Better World has come to 
be embedded in everything we do. 

We have embraced our responsibility and set out 
to constantly learn how we can create more shared 
value – from the moment the barley seed is planted 
to the second the empty glass is set down on the bar. 

We also strive to have a meaningful  impact by 
measuring progress in terms of our external 
impact and contribution to the UN Sustainable 
Development Goals. 

A global strategy that meets local needs
Our global strategy must be able to seamlessly 
adapt to meet local needs of consumers, customers 
and communities around the world. Each market 
is unique and understanding and adapting to local 
context creates new business opportunities and 
improves our relationships. 

It also enables us to address global priorities by 
empowering operating companies to address  
local issues – supporting healthy watersheds in 
water-stressed areas being an example of a global 
priority which has a crucial local impact. 

“Building on the past 10 years of our Brewing a Better 
World programme, we are raising the bar on our 
support of the UN SDGs in a decade in which more 
ambitious collective action is the only way forward.”
Stacey Tank 
Chief Corporate Affairs and Transformation Officer

Celebrating our achievements...
We have many achievements to be proud of –  
from the first carbon neutral brewery in the world 
in Austria;  to halving our CO2 emissions in our 
breweries since 2008; to the 33% cut in our average 
water consumption since 2008;  to the fact that 
today 58% of our agricultural raw materials are 
sustainably sourced. 

We’ve seen momentum build with new innovations  
– for example  sustainable packaging innovations 
such as the ‘green grip’ in the UK – and campaigns
that have stood the test of time like ‘When You 
Drive, Never Drink’ which has reached millions of 
consumers around the world over the past years. 

But perhaps the biggest achievement is how we have 
come together as one team to transform our global 
business. Brewing a Better World has united our over 
84,000 employees and become an integral part of our 
business strategy - delivering on our commitments 
in a truly cross-functional way across the entire 
value chain.  

...and learning some hard lessons
We did not achieve all our Brewing a Better World 
commitments and in other areas we now know we 
need to accelerate progress. 

Although we have significantly reduced the accident 
frequency in our operations, we still see fatalities as 
a result of our business. We must continue to do our 
utmost to ensure a safe working environment for 
our people. We have launched a new global strategy 
to drive further progress and ‘Put Safety First!’ has 
become our number one company behaviour.

In others areas, we have  learned the hard way by 
failing to meet our targets – such as falling short 
on our local sourcing commitment in Africa which 
proved more complex and time consuming than we 
had envisaged. 

Our vocal critics have helped us reflect on and address 
key issues, like the role of brand promoters or third-
party labour standards. This constructive criticism is 
invaluable to our efforts to become a better company.

One of the biggest lessons we have learnt along the 
way is the power of  being bold. We must  challenge 
the status quo and never stop innovating to make 
a meaningful difference. We must also be flexible 
and continuously adapt to the world around us as it 
changes at ever increasing pace - a need the past year 
has demonstrated like no other.

Raising the bar
Brewing a Better World has created a strong 
foundation on which to build in a world that is 
facing challenges that demand strong, decisive 
and collective action. Reversing climate change, 
addressing water scarcity and creating a more 
equal and fair society – we are determined to help 
address these challenges because we understand 
that our company can only thrive if the planet and 
communities we depend on are thriving. 

This is why we are raising the bar with our revised 
strategy for the next decade. It will raise our ambitions 
on climate action. We will accelerate our efforts to 
support the social agenda and will be ambitious and 
bold in promoting moderate consumption of alcohol. 
Building brands that deliver our sustainability agenda 
will remain a fundamental priority for the decade ahead.

We would like to thank everyone who has supported 
us over this incredible journey. It has been 
profoundly complex, sometimes difficult, but utterly 
rewarding. We will continue to work together as a 
team, every day moving a step closer towards our 
renewed ambitions.

To learn more about what we have achieved by 2020, 
please go to page 125

Heineken N.V. Annual Report 202020

Engage and develop our people

4 
Engage and develop
our people

Never before have we seen more rapid and  
impactful change to global society. We stepped up  
to support the business in a year of constantly  
shifting priorities – at all times putting people first. 
We acted quickly and decisively when the pandemic 
emerged, setting up a global COVID-19 task force and 
regional crisis teams to implement global health, 
hygiene and wellbeing measures. 

Putting people first
We introduced travel restrictions, a work from 
home policy for office workers and a COVID-19 
response guideline. This defined measures to 
be adopted in each market, taking local context 
into account, and activities to be performed at 
different phases of the pandemic. 

Our operating companies were able to take 
immediate action to enable a safe working 
environment. We supplied materials and  
equipment (including masks, personal  
protection equipment (PPE) and COVID-19 tests)  
to countries with lower levels of healthcare. 

“This year was all about putting our people first.  
We immediately put all measures in place to keep  
them safe, healthy, motivated and engaged while 
developing the future building blocks of success.”
Yolanda Talamo 
Chief People Officer

Heineken N.V. Annual Report 202021

Engage and develop our people

Focusing on mental and emotional health

With health and wellbeing a priority, we focused  
on supporting peoples’ mental health and emotional 
resilience. Our employees around the world faced 
diverse personal challenges, work situations 
and lockdown scenarios, with the uncertainty 
of the developing pandemic being a source of 
additional stress. 

We made confidential mental health coaching 
freely available to all employees globally via a 
COVID-19 Hotline.

We also shared resources with operating companies 
and global teams to raise awareness of the 
importance of mental health. They included blogs, 
online resource lists, webinars and instructions for 
digital talks by local, regional and global leaders. 

Finally, we created online development programmes 
focused on building resilience, staying connected 
and raising morale to protect and support front 
line workers.  

Leveraging digital learning

With new technologies changing how we live, work 
and shop at an ever increasing pace, the COVID-19  
crisis has accelerated our digital transformation. 

Many of our employees had to adapt to working 
remotely overnight. To support their continued 
development, we created and launched an online 
learning platform, MyLearning. Developed with 
a leading digital learning agency, it enables every 
employee to access on-demand training via their  
PC or mobile whenever and wherever is convenient.

In addition to a global database of content provided 
by external digital learning experts, we launched 
‘DIGIFIT’, our own digital upskilling initiative. 

Over 20,000 employees have started their on-line 
learning journeys and over 10,000 hours have been 
completed on LinkedIn Learning courses alone.  

Listening to our employees

Listening to our employees was crucial to keep 
them engaged and motivated. To understand their 
changing needs, we introduced COVID-19 ‘pulse 
check surveys’ in over 60 markets. The results found 
people considered health and wellbeing as being 
crucial to their performance. 

This insight was immediately actioned by all 
leadership teams with an increased focus on mental 
health and wellbeing alongside more flexible 
working arrangements. 

Our annual Climate survey went ahead in October 
to understand how people experience working for 
us. More than 76,000 employees from 81 operating 
companies shared feedback – a 92% response rate, 
up from 91% in 2019. 

Both the Global Employee Engagement and 
Performance Enablement scores increased or stayed 
the same across all global operating companies 
compared to 2019, at levels significantly higher than 
the global norm. 

Points of improvement included a desire for a better 
work/life balance and we launched a number of  
wellbeing initiatives for employees in response. 

We also realised the need for more effective 
collaboration between departments and teams. 
This will be one of the key initiatives between 
management and their teams going forward. 

Keeping people working on TAP

We experimented with the HEINEKEN Temporary 
Assignment Platform (TAP) at Head Office as a 
way to redistribute employee resources during the 
initial phase of the pandemic. It allowed employees 
experiencing a reduced workload to take on 
temporary assignments to support other teams. 

As well as supporting the business, employees gained 
experience in a different role or function, preparing 
them for future career growth and development. 

In its first four weeks, the platform reallocated  
4612 hours of work involving around 10% of the 
Head Office population.

Building a bright future
While navigating the crisis, we have maintained 
our focus on developing the building blocks 
we need to create a bright future, beyond 
the pandemic.

‘Inclusive vitamins’ for all employees

Inclusion and Diversity is one of our core building 
blocks. We focused on upskilling our leaders and 
employees to develop inclusive leadership practices.  
1,000 leaders have now attended the Inclusive 
Leadership training programme. 

We also wanted to increase awareness on inclusive 
behaviours among all employees. To achieve it,  
we developed and launched global online Inclusive 
Practices training, easily accessible via our new 
learning platform. 

We have seen a strong focus on inclusion,  
gender balance, racial inclusion and LGBT+ across 
our global functions and operating companies 
throughout the year. 

For more information, see page 149

A seamless digital employee experience 

We are now in the final phase of the global 
EMPOWER programme, which started in 2018 
to bring one HR system (MyHR) to all of our 
employees worldwide. 

MyHR provides the foundation for a seamless 
employee experience. It provides reliable global 
people data to the business and greater end-to-end 
productivity within HR. With European operating 
companies due to go live in summer 2021, we will 
reap the full benefits of the programme in the 
coming year. 

Engaging and attracting talent

Even during unprecedented challenging times,  
being seen as a desirable employer matter. 
Talent with digital expertise remains hard to  
attract as demand for these skills increases. 

We continue to drive engagement with our employer 
brand via social media.  Engagement has increased 
across many regional and local channels. 

Social media has proven the most effective  
channel for direct conversations and access 
to potential talent. Operating companies have 
amplified local activity to keep talent engaged 
and our global company LinkedIn page achieved 
1 million followers, a 32% increase on 2019. 

Heineken N.V. Annual Report 202022

Connect in a digital world

5
Connect in a 
digital world

HEINEKEN is always looking for 
innovative ways to bring people together. 
Today, we use the opportunities of 
digitalisation to connect with consumers 
and customers, as we have done 
throughout our history.

Tiger Street Food Campaign 
The Tiger Street Food Campaign in Malaysia 
is an example of exemplary agile thinking in 
a time of crisis. We organised the world’s first 
fully immersive, 3D virtual street food festival, 
offering an escape for those under lock down 
orders. It delivered a virtual experience and 
access to 88 local street food vendors offering 
e-commerce and delivery services. The campaign 
clearly fulfilled a consumer need as it drove 
2511 meal deliveries. 

The world’s most connected brewer
We want to be the best connected, most relevant 
brewer for consumers living in the digital age. 
This means building seamless digital interactions 
across the entire value chain. 

We place digital at the core of our business  
to connect and win with online consumers,  
retailers and fragmented trade.

2020 was a year of tremendous change as  
the impact of COVID-19 spanned the globe.  
With more people staying at home, the trend  
towards digitalisation accelerated. 

The practicality of online shopping provided a 
welcome convenience for consumers. As a result, 
e-commerce made a 10 year leap in just 10 weeks
at the start of the  year. 

HEINEKEN found new ways to engage, entertain 
and provide convenience to consumers. Our efforts 
to build personalized connections with consumers 
flourished as Individualized Data Driven Marketing 
(iDDM) was deployed in nearly 30 markets. 

We increased investments in video and audio 
streaming platforms, found new ways to bring 
sponsorships into the virtual world and doubled 
down on e-commerce investments.

Heineken N.V. Annual Report 202023

Connect in a digital world

“The world is changing fast, 
with tremendous opportunities for 
the beer industry and HEINEKEN. 
Consumers, customers and 
employees expect a seamless digital 
experience when they interact with 
our brands and our company.”
Ronald den Elzen   
Chief Digital and Technology Officer

A truly customer-centric way of working 
At HEINEKEN we always aim to minimise customer 
effort and maximise customer experience and value. 
Our sales reps have developed close relationships 
with outlet owners and our digital business-to-
business platforms build on these connections and 
provide a better and faster service to customers. 

We continuously develop and deploy new digital 
functionalities to drive value, while creating data-
driven insights to grow our business and the business 
of our customers. 

Our B2B platforms are now operational in 25 markets, 
including key markets such as Brazil, Mexico, South-
Africa and Nigeria. By the end of 2020, the number 
of connected customers in traditional channels had 
increased to more than 100,000. Across the on- and 
off-trade, electronic point of sales systems enable 
us to connect with more customers and consumers 
with better and broader value-added services. 

The best in beer –  
delivered to your door
Digitalisation accelerated during the 
year as consumers changed shopping 
patterns and customers adapted to 
lockdowns. As a result, our e-commerce 
platforms showed strong growth. 

Beerwulf is our business-to-consumer 
platform in Europe where consumers 
can order over 1,000 different beers. 
It had more than 10 million visitors in 
2020, 49% of them new. It grew revenues 
in the high-double-digits. All markets 
grew strongly, most notably in the UK 
where revenues tripled. 

Our direct-to-consumer platforms, 
Beerwulf, Six2Go and Drinkies tripled 
the number of orders from consumers  
in the year. 

Enabling customer  
self-service 
Our online self-service platform 
in many markets, including 
Mexico, Brazil, Vietnam, 
Nigeria and the Netherlands, 
gives customers a direct and 
easy way to order our products. 
They can use it to explore data 
and find their order history, 
discover new products and 
offers, and contact our sales 
support department. 

Heineken N.V. Annual Report 202024

Regional Review

A balanced 
geographic 
footprint.

Wherever you are in the world,  
you can enjoy one of our brands.

We own, market and sell more 
than 300 brands in 190 countries.

Heineken N.V. Annual Report 202025

Africa, Middle East and Eastern Europe

A partner for recovery

“Despite the many challenges of 2020, the long term future  
for the region remains bright. We believe in the dynamism,  
resilience and entrepreneurial spirit of the Africa, Middle East  
and Eastern Europe region and are committed as a long term 
partner for recovery and growth.”
Roland Pirmez 
President, Africa, Middle East and Eastern Europe

Governments across the region reacted quickly to the 
COVID-19 pandemic with border closures and strict 
lockdowns in force. In addition to the public health 
crisis, the social and economic impact has been 
significant. South Africa saw the greatest impact with 
two separate bans on alcohol sales, while restrictions 
on hospitality, retail and catering were introduced 
in many markets led to a challenging trading 
environment. Meanwhile in Ethiopia, a 300% excise 
increase contributed to a decline in the beer market. 

Despite the challenges of operating during a global 
pandemic, major projects were completed successfully, 
bringing Heineken® local production to Mozambique 
and DRC for the first time.  These investments will 
further accelerate the growth of the Heineken® brand, 
which continued to outperform the category supported 
by strong COVID-19 relevant communications, global 
platforms and improved affordability.  

In Russia, cider grew double-digit driven by  
Mister Lis, a Russian version of Orchard Thieves.

In South Africa, Heineken® 0.0 achieved 
its position as market leader within the 
category, supported by increased retail and 
online availability. In August, Ivory Coast 
became the first country in Africa to locally 
brew Desperados taking the number of 
locally brewed brands in Brassivoire to eight. 
In Ethiopia, the premium portfolio continued 
to deliver double-digit growth driven by 
Bedele Special.

Key brands: 
Heineken® 
Primus 
Amstel 
Mutzig 
Goldberg

39.6mhl

Consolidated beer volume
(2019: 43.7mhl)

€2,782m

Net revenue (beia)
(2019: €3,370m)

17.9%

Consolidated beer 
volume as % of total
(2019: 18.1%)

5.6mhl

Heineken® volume
(2019: 7.2mhl)

€264m

Operating profit (beia)
(2019: €408m)

10.1%1

Operating profit (beia) 
as % of total
(2019: 9.9%)1
1 Excluding Head Office & Eliminations 

Our strong commitment to Brewing a Better World remains a priority. We continued to reduce water 
consumption and carbon emissions in production stabilised at their lowest historical level per hectolitre 
produced, achieved by implementing good practices. We made significant progress in our local sourcing 
partnerships in Burundi and Ethiopia.

Besides taking all necessary measures to protect our 
employees from COVID-19, many operating companies 
reached out to help their local communities respond 
to the pandemic. In Egypt, over 2,000 families received 
hygiene kits with disinfectant soap and hygiene 
information. HEINEKEN South Africa supported 
#HealtcareHeroes, providing personal protective 
equipment for healthcare workers and refreshments 
for hospital kitchens. HEINEKEN Russia joined 
efforts with selected partners and provided over 
6,000 hot meals to hospital staff. The total amount  
of community support in the Africa, Middle East  
and Eastern Europe region exceeded €2 million. 

Ivoire brand 
was back to 
growth in 
2020 thanks 
to strong 
performance 
of Ivoire 
Black in 
Ivory Coast.

Maltina is 
growing, 
reinforcing its 
credentials with 
the launch of 
the two new 
flavours to 
appeal to the 
dynamic taste 
of Nigerians.

The ban on the sale of alcohol announced by the 
South African government put our customers 
in a dire situation. HEINEKEN South Africa 
and industry partners helped our customers to 
re-open their businesses safely and responsibly.  
Support was provided to educate, train staff, 
provide personal protective equipment and  
point of sale safety equipment as well as an 
innovative e-commerce ‘Click & Collect’ solution 
to support social distancing and avoid long 
queues at outlets. 

Heineken N.V. Annual Report 202026

Americas

Strong growth in 
premium beer

“Our people have shown great resilience throughout the crisis,  
and together we have delivered strong growth in premium beer  
led by Heineken®, launched successful innovations, and with 
significant cost mitigations continued our profitable growth.”
Marc Busain 
President, Americas

In Brazil, Mexico and 
the US, Heineken® 
0.0 had a strong 
performance in 2020. 

In the US, Heineken® performed well driven by strong growth of 
Heineken® 0.0, now the number one non-alcoholic brand in the 
market with a premium positioning.

Water shortages are a recurrent issue 
in Panama´s suburbs, an ongoing 
challenge to basic needs compounded 
by COVID-19. This is why during the 
peak of the dry season Cerveza Panamá 
launched the initiative “Apoyando a 
Nuestra Gente” delivering drinking 
water to communities in need, such  
as San Miguelito, Tocumen, Chilibre.

In Mexico, the temporary ban on alcohol 
production in April and May due to COVID-19  
had a negative impact on the business. 

Customers rebuilt inventories in June but  
further restrictions were imposed by the 
Mexican government in July. In September, we 
launched our new hard seltzer brand,  
Pura Piraña, in Mexico. It is a refreshing mix  
of carbonated pure mineral water and a dash  
of natural fruit flavours  with 5% alcohol. 

The result is a hard seltzer that is low in carbs,  
low in sugar, low in calories and vegan-friendly.

Key brands: 
Heineken® 
Lagunitas 
Dos Equis 
Tecate 
Schin

In Ecuador, we 
launched Heineken® 
and Amstel and 
commissioned a 
canning line at our 
Guayaquil brewery.

In November, 
we extended our 
partnership with 
Molson Coors in 
Canada, signing 
a new multi-
year agreement 
to manage 
distribution and 
sales of Heineken®,  
Heineken®0.0, Sol, 
Strongbow,  
Birra Moretti,  
Tecate, Dos Equis,  
Murphy’s Stout  
and Newcastle 
Brown Ale  
until 2025.

79.1mhl

Consolidated beer volume
(2019: 85.6mhl)

€6,319m

Net revenue (beia)
(2019: €7,429m)

35.7%

Consolidated beer 
volume as % of total
(2019: 35.5%)

15.9mhl

Heineken® volume
(2019: 13.4mhl)

€1,045m

Operating profit (beia)
(2019: €1,204m)

39.8%1

Operating profit (beia) 
as % of total
(2019: 29.1%)1
1 Excluding Head Office & Eliminations 

In September, we entered 
the Peruvian beer market 
with the acquisition 
of local beer brand, 
Tres Cruces, and the 
incorporation of its local 
operating team in Lima. 

We aim to build a 
diverse portfolio in Peru 
consisting of local beer 
brands complemented 
with our range of leading 
international brands.

To support Brazil’s bars and restaurants, we initiated 
the “Brinde do Bem” campaign. HEINEKEN pledged to 
double the funds raised through the platform to support 
bars and restaurants impacted by COVID-19.

Heineken N.V. Annual Report 202027

Asia Pacific

Poised for  
long-term growth

“A challenging 2020 accelerated our transformation into a more 
adaptable and agile business. Whilst countries will recover at different 
speeds, this gives us renewed confidence in our long-term growth 
strategy in a region that continues to be the world’s growth engine.”
Jacco van der Linden 
President, Asia Pacific

We launched our first national mainstream 
beer, Bia Viet, in Vietnam to complement our 
winning portfolio of mainstream and premium 
beers. The success of our expansion strategy and 
the solid momentum of innovations,  including 
Bia Viet, Heineken® Silver and Heineken® 0.0, 
positioned us as market leader in Vietnam 
in 2020. 

HEINEKEN acquired Strongbow cider in 
Australia, reuniting it with the global Strongbow 
portfolio after 17 years. We also acquired ciders 
Little Green and Bonamy’s, and beers Stella Artois 
and Beck’s in Australia. This will help us scale up 
our beer and cider portfolio in one of the world’s 
leading beer and cider markets.

Key brands: 
Heineken® 
Anchor 
Larue 
Tiger 
Bintang

28.1mhl

Consolidated beer volume
(2019: 31.1mhl)

€2,707m

Net revenue (beia)
(2019: €3,205m)

12.7%

Consolidated beer 
volume as % of total
(2019: 12.9%)

6.4mhl

Heineken® volume
(2019: 6.2mhl)

€867m

Operating profit (beia)
(2019: €1,085m)

33.1%1

Operating profit (beia) 
as % of total
(2019: 26.2%)1
1 Excluding Head Office & Eliminations 

Tiger beer launched funds and rallied people 
to support local pubs, restaurants, coffee 
shops and food courts across Southeast Asia 
to help them ride out difficult times during the 
pandemic. The initiative #SupportOurStreets 
saw more than €1.8 million pledged. 

Heineken® Silver was launched in China in Q2 
to serve a growing consumer base who prefer 
a more sessionable beer that is lower in ABV 
while retaining the signature Heineken® taste. 
Having been launched in Vietnam in 2019, 
Heineken® Silver has been very well received  
in both markets. 

DB Breweries in New Zealand successfully trialled the production 
of 10 million flint bottles using 90% recycled content glass, without 
any compromise in quality. The innovation delivered an 800-tonne 
reduction in carbon emissions and less waste from packaging. 

DB Breweries in New Zealand  
made its foray into a whole  
new segment category,  
seltzers. It introduced two  
brands of seltzers: Pure  
Piraña, a global innovation  
and our entry into the  
category, and Club Setter,  
a local innovation specifically  
created in New Zealand,  
for New Zealand. 

Heineken® 0.0 was launched 
in Vietnam and Taiwan, 
marking the brand’s entrance 
into the non-alcoholic beer 
segment in these markets. 
Despite the challenges posed 
by the pandemic, the product 
received an overwhelmingly 
positive response during 
the year.

We are committed to building 
our talent pipeline and 
continued with our Asia 
Pacific Graduate Programme, 
despite the uncertain times. 
The programme offers young 
graduates huge growth and 
career opportunities. In 2020, 
more than 12,000 graduates 
from the Asia Pacific 
region applied. 

Heineken N.V. Annual Report 202028

Europe

Share gain in a  
volatile environment 

“The health and safety of our people and partners was the first 
priority. This focus allowed us to ensure business continuity. 
With the implementation of strong plans, we were able to gain 
value share in most markets.”
Soren Hagh 
President, Europe

Key brands: 
Heineken® 
Ichnusa 
Birra Moretti 
Desperados 
Strongbow

74.8mhl

Consolidated beer volume
(2019: 81.0mhl)

€8,631m

Net revenue (beia)
(2019: €10,629m)

33.7%

Consolidated beer 
volume as % of total
(2019: 33.6%)

13.9mhl

Heineken® volume
(2019: 14.9mhl)

€447m

Operating profit (beia)
(2019: €1,436m)

17.0%1

Operating profit (beia) 
as % of total
(2019: 34.8%)1
1 Excluding Head Office & Eliminations 

In late February, the first COVID-19 outbreaks 
and subsequent lockdowns forced us to reset 
priorities and change the governance of our 
businesses in Europe. Management Teams 
across the region and all operating companies 
moved into crisis mode – ensuring the safety 
and health of employees and partners, 
continuity of operations and minimising 
financial impacts.

Heineken® continued to outperform the 
market despite the challenging backdrop. 
Even more consumers enjoyed a Heineken® 
0.0, now available in 33 markets in Europe.  

Our premium portfolio also featured success 
stories, in particular through Desperados and 
Birra Moretti.

After a solid third quarter, the re-emergence 
of the pandemic in October resulted in new 
local and national lockdowns and widespread 
restrictions. This primarily affected, but 
was not limited to, on-trade operations. 
The negative impact from the on-trade 
closures was accentuated as in certain markets 
we own beverage wholesalers and pubs.

Total beer volumes fell high-single digits, 
marked by the unprecedented channel shift 
to take-home in the midst of lockdown 
measures. Markets less exposed to the on-trade, 
such as Poland and Romania, successfully 
offset volume losses in hospitality through 
strong performance in off-trade. 

All markets, especially the UK, France,  
Spain, Ireland, the Netherlands and Italy,  
saw strong off-trade volume developments  
as consumer occasions shifted to their homes. 
This resulted in significant value market-share 
gains in most European markets, supported 
through strong supply chains and commercial 
plans. The latter supported winning share 
in the premium segment, driven by strong 
international brands and local jewels such  
as Ichnusa in Italy. 

Taking care of our on-trade partners 
became a fundamental priority. 
We supported hundreds of thousands of 
customers via trading and credit terms. 
We partnered with trade associations 
and others to develop engaging and 
collaborative platforms through which 
consumers and business players could 
show their solidarity with the sector. 

Our pubs business in the UK,  
Star Pubs & Bars, supported licensees 
with rent reductions, help with 
business continuity, restocking and 
practical advice on creating a safe 
environment for consumers.

In December, HEINEKEN, Nouryon, Philips and Signify formed the 
first consortium to sign a Pan-European green energy deal securing 
additional renewable electricity for Europe. The four companies have 
a shared vision to reduce CO2 emissions in support of the UN Paris 
Agreement and the European Green Deal objectives. HEINEKEN will 
source renewable electricity for an additional 28 of its European 
production sites.

The temporary closure of  
on-trade outlets and 
subsequent pressure on 
top-line performance led to 
a significant negative impact 
in this channel. Through the 
collective efforts of operating 
companies, the adverse bottom 
line impact was absorbed by 
reducing commercial and 
fixed expenses.

We continued to selectively 
invest in local craft brewers 
and acquired Texelse 
Bierbrouwerij, which will 
complement our brand 
portfolio in the Netherlands.

Heineken N.V. Annual Report 202029

Risk Management

Integrated approach
The COVID-19 outbreak and consequent measures 
undertaken by local governments to contain the 
spread of the virus have negatively impacted our 
business in 2020. The extent of the pandemic 
remains uncertain and it is expected to further 
affect our way of doing business. To deal with this 
and other uncertainties, HEINEKEN has a business 
integrated approach to managing risks arising from 
its strategy and daily operations. 

At HEINEKEN, risk management is an integral 
part of doing business, supported by clear 
governance. Risks are an essential element when 
opportunities are assessed and strategies set. 
Management decisions are made in line with 
HEINEKEN’s risk appetite. Risks are identified, 
mitigated and monitored on an ongoing basis, as 
part of business routines.

HEINEKEN’s risk management approach addresses 
the risks the Company inevitably faces in achieving 
its strategy. Managing risks in a conscious manner 
increases the likelihood of achieving our strategy 
and business objectives. A proactive approach 
ensures risk management is part of our executive 
conversations and is embedded in our processes. 
This benefits our decision-making and is essential to 
create and preserve long-term value.

The consequences of the COVID-19 crisis for 
HEINEKEN’s main risks are discussed in the 
developments and risk mitigating actions for 
the risks.

Risk profile
HEINEKEN is predominantly a single-product 
business, operating throughout the world in the 
alcohol industry. HEINEKEN is present in more than 
70 countries, with a growing share of its revenues 
originating from emerging markets.

An increasingly negative perception in society 
towards alcohol could prompt legislators to 
implement further restrictive measures, such as 
limitations on availability, advertising, sponsorships, 
distribution and points of sale, and increased tax. 
This may cause changes in consumption trends, 
which could lead to a decrease in the brand equity 
and sales of HEINEKEN’s products.

HEINEKEN has undertaken business activities with 
other market parties in the form of joint ventures 
and strategic partnerships and with independent 
distributors. Where HEINEKEN does not have 
effective control, decisions taken by these entities 
may not be fully harmonised with HEINEKEN’s 
strategic objectives. Moreover, HEINEKEN may not 
be able to identify and manage risks to the same 
extent as in the rest of the Group.

Risk management as part of the HEINEKEN business framework

The HEINEKEN business framework articulates the 
key elements that the Company relies on to operate 
effectively and deliver long-term value creation 
while protecting its people, assets and reputation.

Our vision, purpose and values, ‘We are 
HEINEKEN’, underpin the Company’s strategic 
objectives, enabled by our organisational structure 
and Governance. The behaviours give clear 
guidance to all employees on how to act and foster 
a culture of achievement, collaboration and growth, 
underpinned by a Behaviours framework that 
reflects the expected attitudes in decision- making. 

Continuous Risk Management supports the 
achievement of business objectives, based on 
our Risk Assessment Cycle, the HEINEKEN Code 
of Business Conduct and the HEINEKEN Rules. 

As part of the Risk Assessment Cycle, operating 
companies and their Management Teams review 
and update their risks on a continuous basis 
throughout the year. The Code of Business Conduct 
and its underlying policies set out HEINEKEN’s 
commitment to conduct business with integrity 
and fairness, and respect for the law and our values. 
The HEINEKEN Rules articulate how we work 
and the standards to which we commit. They are 
a key element for managing the risks faced by our 
Company and translate our objectives into clear 
instructions on how to conduct our daily business. 

HEINEKEN’s systems of risk management and 
internal control, which are based on the COSO 
Enterprise Risk Management and Internal Control 
Reference model, form a fundamental part of the 
HEINEKEN Business Framework.

We are HEINEKEN

Behaviours 
How we act

Strategy 
Our global priorities

Governance 
How we govern internally

Code of Business  
Conduct 
How we behave

Policies

HEINEKEN Rules 
How we work

Laws and Regulations  
Standards and Procedures

Risk Management 
How we manage risks

Monitoring and Assurance

People

Processes

Systems

Data

Execution and change management

Heineken N.V. Annual Report 202030

Risk Management

Risk appetite
HEINEKEN’s risk appetite is the result of its wide 
geographical spread, prudent financial management 
and commitment to long-term value creation. 
Risks are taken consciously, assessing their impact 
on HEINEKEN’s objectives. The level of risk 
HEINEKEN is willing to take depends on the type 
of objective it impacts (reputational, financial or 
business continuity related).

Reputational

HEINEKEN is reliant on the reputation of its brands 
and the protection of its intellectual property rights. 
Reputation management is of utmost importance to 
HEINEKEN. We have invested considerable effort in 
protecting our brands, including the registration of 
trademarks and domain names. We aim to reduce 
the risks that could negatively impact our reputation 
to the furthest extent possible, accepting that this 
may come at a cost.

Financial

HEINEKEN is keen on pursuing commercial 
opportunities to deliver top line growth, accepting 
uncertainties linked to its strategic choices and 
the context of the individual markets in which 
it operates.

Business continuity

HEINEKEN makes the availability of its brands a 
priority, accepting only minimal disruptions to its 
operations. In addition, HEINEKEN continuously 
invests to make the organisation future-proof and 
ensure the sustainability of the business.

Internal control
HEINEKEN’s internal control activities aim to 
provide reasonable assurance as to the accuracy of 
financial information, non-financial disclosures, 
the Company’s compliance with applicable laws 
and internal policies, and the effectiveness of 
internal processes.

Internal controls have been defined at operating 
entity level (HEINEKEN Rules, comprising all 
mandatory standards and procedures) and at 
process level (Process and Control Standards) for key 
processes, including financial reporting, IT and Tax. 

Compliance with company policies is periodically 
assessed. Deviations from the defined standards 
are included in the global monitoring and follow-up 
processes, supporting management in addressing 
these deviations. Management is responsible for 
definition and timely implementation of action 
plans to remediate any deficiency identified as part 
of these assessments. The results are reported to the 
Executive Board. 

The Company Rules, policies and controls are 
periodically updated to reflect both the Company 
key risks and the extent to which the Company is 
willing and able to mitigate them.

Risk Committee
The Executive Board of HEINEKEN is accountable 
for risk management, risk oversight and the 
protection of HEINEKEN’s reputation, value of assets 
and brands.

The Board is assisted by the Risk Committee, chaired 
by the CFO, in regular reviews of the Group risk 
assessment cycle that summarises the Company’s 
key risks, associated mitigating actions and 
monitoring activities. These reviews consider the 
level of risk that HEINEKEN is willing to take and the 
type of HEINEKEN’s objectives it impacts.

The Risk Committee identifies changes to the 
Company’s risk exposure and proposes interventions 
if required.

Organisation
For the organisation of risk management activities, 
HEINEKEN applies a ‘three lines of defence’ 
model. First and most important is the quality and 
behaviour of operational management, the first line 
of defence. They have the ownership, responsibility 
and accountability for assessing and mitigating risks. 

Operational management is supported by the second 
line of defence functions that oversee compliance 
with HEINEKEN’s policies, processes and controls, 
facilitate the implementation of risk management 
practices and drive continuous improvements of 
internal controls. 

As third line of defence, the internal audit function 
(‘Global Audit’) is mandated to perform Group-
wide reviews of key processes, projects and 
systems, based on HEINEKEN’s strategic priorities 
and most significant risk areas. Global Audit 
provides independent and objective assurance and 
consultancy services. It employs a systematic and 
disciplined approach to evaluate and improve the 
organisation’s governance and risk management 
process including reliability of information, 
compliance with laws, regulations and procedures, 
and efficient and effective use of resources. 
The methodology followed by Global Audit is in 
accordance with the standards of the Institute of 
Internal Auditors.

To support the Executive Board’s external 
representations, a formal bi-annual Letter of 
Representation (LoR) process is in place. It requires 
management to take responsibility and covers 
financial and non-financial reporting disclosures, 
financial reporting controls, compliance with the 
Code of Conduct and other HEINEKEN Rules, as well 
as fraud and irregularities.

Processes
HEINEKEN’s risk management activities seek to 
identify and appropriately address any significant 
threat to the achievement of the Company’s strategy 
and business objectives, its reputation and the 
continuity of its operations. 

HEINEKEN’s risk management system enables 
management to identify, assess, prioritise and 
manage risks on a continuous and systematic 
basis, and covers all subsidiaries across regions, 
countries, markets and corporate functions. 
Ongoing identification and assessment of risks, 
including new risks arising from changes in the 
global or local business environment, are part 
of HEINEKEN’s planning, performance and 
risk management cycles. Risk assessments are 
performed by every subsidiary and all global 
functions. The implementation of responses and 
progress of risk mitigating measures is monitored on 
a quarterly basis.

Risk assessment outcomes are aggregated at a global 
level and serve as basis for determining HEINEKEN’s 
risk exposure and risk management priorities by 
the Risk Committee. Accountability for mitigating, 
monitoring and reporting on the most significant 
risks is assigned to functional directors who report 
on progress and residual risk levels three times per 
year to the Risk Committee.

HEINEKEN continues to invest in the further 
improvement of risk management in the Company. 
Built on the basis of the existing risk and controls 
mechanisms, several improvements have been 
implemented. These are aimed at driving business 
ownership of risks, increasing business involvement 
in risk management and expanding the integrated 
view of risks and controls.

Heineken N.V. Annual Report 202031

Risk Management
Main Risks

The following risk overview highlights the main 
risks that could hinder HEINEKEN in achieving its 
strategy and business objectives. 

We recognise that this is not a full overview of all 
risks and uncertainties that may affect the Company. 
As new risks emerge and existing immaterial risks 
evolve, timely discovery and accurate evaluation 
of risks are at the core of HEINEKEN’s risk 
management system.

 – Financial risks are reported separately in note 11.5 

to the Financial Statements on page 105. 

 – The Statement of the Executive Board is included in 
the Corporate Governance Statement on page 48. 

 – The way we manage our Responsible 

Consumption, Business Conduct and Human 
Rights risks are further detailed in the 
Sustainability Review section of our Annual 
Report on pages 125-159.

Regulatory changes related to alcohol 

Economic and political environment 

Environmental legislation 

What could happen?
HEINEKEN not being able to respond to the impact of 
environment-related changes on our operations in a timely 
manner. If new environmental legislation is introduced, 
this could lead to legal claims, increased compliance 
costs, restrictions on production, packaging, distribution, 
selling and marketing of our products, reputation damage, 
and limits on our licence to operate resulting in negative 
business impact. 

Recent developments
Speed and scope of environment-related changes on our 
operations are increasing. Markets need to be prepared 
to timely respond and adapt to these changes to prevent 
restrictions in all areas of the value chain and significant 
costs to ensure compliance. 

What are we doing to manage this risk?
Environmental sustainability is one of the priorities 
of HEINEKEN’s Brewing a Better World sustainable 
development strategy. HEINEKEN continuously 
monitors existing and emerging environmental issues 
and regulations across the globe to ensure awareness and 
compliance and to prepare the business for future changes. 
Beyond this, HEINEKEN closely works with experts 
such as NGOs, universities, governmental organisations 
and suppliers across the value chain. It also co-operates 
with peer companies in international and national 
organisations such as Brewers of Europe, Beverage Industry 
Environmental Roundtable and the Dutch Sustainable 
Growth Coalition. 

What could happen?
The topic of alcohol and health is under scrutiny in many 
markets. This may prompt regulators to take further 
measures limiting HEINEKEN’s freedom to operate, such 
as restrictions or bans on advertising and marketing, 
sponsorship, availability of products, adding health 
warnings to labels, increased taxes and duties or the 
imposition of minimum unit pricing. These could lead to 
lower overall consumption or to consumers switching to 
different product categories. 

Recent developments
Restrictive measures on alcohol consumption and sales 
continue to be taken by authorities and regulators across all 
four regions.
Many governments have responded to the COVID-19 
pandemic with measures that directly or indirectly impact 
alcohol producers. In particular, measures impacting 
breweries, bars, restaurants, hotels and other locations 
where people come together have become a frequent 
tool for governments trying to mitigate infection rates. 
These policies restrict the availability of our products 
and can have a negative impact on our business in 
affected markets. 

What we are doing to manage this risk?
HEINEKEN strongly believes in the importance of reducing 
alcohol related harm and responsible consumption is one 
of the priorities of HEINEKEN’s Brewing a Better World 
sustainability programme. Using the power and reach of 
its brands through campaigns like the award-winning 
When You Drive Never Drink, HEINEKEN strives to make 
responsible consumption aspirational for all consumers.
The Company works closely with local governments, NGOs 
and specialists to prevent and reduce harm caused by 
abuses such as underage drinking or drinking and driving. 
We are expanding consumer choice for those who 
choose not to drink alcohol by providing low- and no-
alcohol brands. 
With respect to COVID-19, we have proactively 
communicated with our operating companies around the 
world to share best practices for adapting to unexpected 
restrictions and mitigating negative consequences.

Explore Further:  
Advocating responsible consumptions, pages 140-143

What could happen?
Throughout the world, local or regional economic and 
political uncertainties could impact our business and that 
of our customers. In particular, the risk of an economic 
recession, change of law, trade restrictions, inflation, 
fluctuations in exchange rates, devaluation, nationalisation, 
financial crisis or social unrest could adversely affect our 
revenues and profits. 

Recent developments
COVID-19 has forced major containment measures, 
diminished economic activity and required drastic fiscal and 
monetary actions to protect jobs and markets. More structural 
shifts could happen and lead to a prolonged recession of 
the global economy, with increasing risk of bankruptcies 
and the potential failure of certain sectors to fully recover, 
despite the unprecedented response from governments. As a 
consequence, structural unemployment – especially for youth 
– is likely to surge with knock-on effects on consumer demand. 
Public debt, the disruption of global value chains and barriers 
to the cross-border movement of people and goods round out 
the key risks.
Agility has become a priority to enable businesses to navigate 
subsequent changes in laws, currency movements, import 
restrictions, scarcity of hard currencies, commodity pricing 
and their impact on the Company’s profit.

What are we doing to manage this risk?
HEINEKEN has set up various tools to limit the impact 
of such events on its business. They include supplier 
management, short-term liquidity management, 
tight foreign exchange monitoring, prudent balance 
sheet measures and scenario planning in respect to 
resource allocation. 
We have monitoring mechanisms in place globally and 
locally to allow us to monitor, report and engage proactively 
on political risks. For events which could threaten the 
continuity of the business, contingency plans are in place. 
We continuously review our costs base to increase 
operating leverage. 

Heineken N.V. Annual Report 202032

Risk Management

Changing consumer preferences 

Leadership, talent and capabilities 

Industry consolidation 

Health and Safety 

What could happen?
Consumers’ preferences and behaviours are evolving, 
shaping an increasingly complex and fragmented beer and 
broader beverages category. This requires HEINEKEN to 
constantly adapt its product offering, innovate and invest to 
maintain the relevance and strength of its brands. Failure to 
do so would, in the longer term, affect our revenues, market 
share and, possibly, our brand equity. 

Recent developments
The popularity of craft beer and the rise of low- and no-
alcohol products have been the most noticeable changes in 
consumer tastes in recent years. 
In particular, there is an increased consumer focus on 
health and well-being resulting in a growing interest in low-
alcohol, low-calorie and low-carb propositions. The seltzer 
category has also grown significantly, representing both risk 
and opportunity. 

What are we doing to manage this risk?
HEINEKEN has fully embraced these recent developments, 
with a focused craft and variety strategy as well as 
increasing investment in the zero alcohol category, beyond 
Heineken®. 
We are increasing our portfolio, launching Zero Zones 
and have multiple propositions in flavoured drinks 
(including cider and seltzers). While expanding into 
adjacent categories, we focus on natural credentials 
similar to brewing and maintain a focus on adult and 
refreshing products. 

Explore Further:  
Deliver top line growth, pages 10-15 
Advocating responsible consumption, pages 140-143

What could happen?
HEINEKEN relies on the skills and capabilities of its 
people to deliver its strategic ambitions. If HEINEKEN 
is not successful in attracting, developing and retaining 
diverse and talented people and leaders with the required 
capabilities, it may jeopardise its capacity to execute its 
strategy and achieve the targeted returns. 

Recent developments
We accelerated the launch of our global learning experience 
platform to enable continuous development and support all 
employees to develop the skills, knowledge and mind-set to 
succeed in a digital age. 
Across our global functions and operating companies, there 
is a strong focus on inclusion with many different initiatives 
globally, regionally and locally. 

What are we doing to manage this risk?
We focus on striking the right balance between building 
internal capabilities/upskilling our employees and external 
talent acquisition.  
We continue to grow leaders who are focused on developing 
the business, their teams and themselves and we will 
update our Leadership Expectations so our leaders embrace 
changes required to deliver our strategy and bring these to 
life in their teams.
Capability building is key. We will revamp our capability 
building approach to further support the business 
via identifying and developing companywide critical 
capabilities and harmonizing our capability framework 
across the organisation.
We will refresh our Talent Management philosophy to be 
more leader-led. This includes a targeted approach in talent 
acquisition amongst key talent groups. Our Inclusion and 
Diversity strategy will be updated to include transparent 
ambitions and metrics.

Explore Further:  
Engage and develop our people, pages 20-21  
Values and behaviours, page 148  
Inclusion and diversity, page 149

What could happen?
Consolidation in the alcoholic beverage industry may affect 
existing market dynamics due to competitive disadvantage 
with suppliers and increased competition on commercial 
spend and customer acquisition strategies. 

Recent developments
Despite recent market consolidation, beer remains a 
very local industry with respective country shares more 
relevant than global share. Further impact could come from 
consolidation on the customer side. 

What are we doing to manage this risk?
HEINEKEN is constantly working to improve its cost 
efficiency while rolling out a strategy to maintain and 
develop its competitive advantages, in particular in the 
premium and cider markets.
Through a number of acquisitions, HEINEKEN has evolved 
its footprint to reach an optimal balance of higher growth 
developing markets and more stable developed markets and 
to build an extensive and complementary brand portfolio, 
alongside its flagship Heineken® brand. 
HEINEKEN is actively cooperating with local craft brewers, 
participating in capital and sharing knowledge to keep 
the beer category attractive and relevant for consumers. 
To continue winning on the customer side, HEINEKEN 
explores and implements news ways of working and new 
channels, including digital/e-commerce platforms. 

Explore Further:  
Deliver top line growth, pages 10-15  
Drive end2end performance, page 16

What could happen?
HEINEKEN aims to provide a safe workplace for all 
employees and contractors. Despite the controls in place, 
HEINEKEN employees, contractors and visitors may be 
impacted by uncontrolled events in the brewery, supply 
chain, in the route-to-market or in our offices, which could 
lead to illness, serious injuries or fatalities. 

Recent developments
Despite our continuous efforts to provide safe working 
conditions, several fatal accidents have occurred, 
underlining the importance of realising further 
improvements in the area of safety. 
Since its outbreak in the first quarter of 2020, COVID-19 has 
evolved into a global pandemic. HEINEKEN set as its first 
priority the health and safety of its people. 
The lack of quality (emergency) health care in general 
remains a challenge in all developing countries for 
our national and international employees and their 
family members. 

What are we doing to manage this risk?
HEINEKEN has established ‘Put Safety First’ as a key 
behaviour for employees at all levels. Health and safety is a 
priority of its Brewing a Better World programme.  Throughout 
the entire supply chain, the HEINEKEN Life Saving Rules 
target the activities that carry the greatest safety risks to 
employees and contractors.  Special focus areas with dedicated 
support include road safety, contract safety and leadership 
and development. 
We provide medical care, including HIV and emergency 
care.  This is continuously being supported and monitored 
by Global Health. Operating companies facing epidemics 
or other natural disasters receive specific support 
when needed.
HEINEKEN has responded in a coordinated manner to the 
COVID-19 pandemic. A global crisis coordination structure 
was put in place early on. Global measures, guidelines and 
policies were set to protect our employees, their family 
members and ensure business continuity. These measures 
were updated and adapted in response to the evolution of 
the pandemic. 

Explore Further: 
Promoting Health and Safety, pages 144-145 
Engage and develop our people, pages 20-21

Heineken N.V. Annual Report 202033

Risk Management

Product safety and integrity 

Supply chain continuity 

What could happen?
Poor quality or contamination of HEINEKEN products, be 
it accidental or malicious, could result in health hazards, 
reputational damage, financial liabilities, disruption of the 
supply chain and product recalls. 

Recent developments
Changes to our product portfolio, the business  environment 
(such as increased knowledge of hazards associated with 
potential food contaminants previously unheard of), 
growing consumers’ concern on food safety and a more 
complex legal environment in certain jurisdictions, makes 
control of food safety more challenging. 

What are we doing to manage this risk?
HEINEKEN has established a comprehensive Company-
wide Quality Assurance programme covering employee 
competences, production standards, recipe governance, 
suppliers’ governance and production material risks. 
Continuous improvement is achieved through global 
compliance monitoring and systematic gap-closing. 
HEINEKEN anticipates new legislation and emerging risks 
aided by our partners, suppliers and external scientific 
institutions and assures implementation of measures to 
avoid such risks. Should a risk materialise, global recall and 
crisis procedures are in place to mitigate the impact. 

What could happen?
Disruptions to the supply chain could lead to inability to 
deliver products to key customers, revenue loss, brand 
damage and loss of market share. 
Significant changes in the availability or price of raw 
materials, commodities, energy and water may result in a 
shortage of those resources or increased costs. 

Recent developments
The COVID-19 crisis has led to significant disruptions in our 
supply chain (e.g. brewery closures by governments). 
Availability of natural and other resources is limited and 
may be largely impacted by various effects such as political 
instability, climate change and water scarcity (and its effects 
on crop yield and grain prices and availability). 
Markets and governments are required to take action to 
adapt and respond to these changes and thus, prevent, 
interruption of production, significant losses of revenues 
and increased costs for business. 

What are we doing to manage this risk?
HEINEKEN has been able to mitigate the impact of 
COVID-19 disruptions by using its global footprint, both 
across geographies and categories. 
Business continuity plans have been developed for 
HEINEKEN’s key brands in all key markets and back-up 
plans are in place in operating companies. 
Business resilience is further strengthened through 
ownership of several strategic malteries, long-term 
procurement contracts, water management plans and 
central management of global insurance policies. 
Taking a long-term approach, HEINEKEN has a strategy that 
is focused on watershed health to protect water resources. 
Sustainable sourcing is another priority in its Brewing a 
Better World sustainable development programme.

Explore Further: 
Every Drop-Protecting water resources, pages 127-130 
Drop the C-Reducing CO2 emissions, pages 131-136 
Sourcing sustainably, pages 137-139

Distribution channel transformation 

What could happen?
In order to maintain position and profitability, our 
customers are consolidating, either through acquisition 
or through buying alliances. This concentrates increased 
buying power into fewer hands. Next to this, digital 
disruption is creating new routes to customers and 
consumers, increasing the value and power of owning 
customer and consumer data. 

Recent developments
New buying alliances are being negotiated and cross-border 
acquisitions continue. The major online retailers are moving 
to an omni-channel strategy, owning on- and off-line 
retail. The race to win the customer and consumer through 
digital platforms is on. Electronic point of sales systems 
are increasingly used to collect and leverage customer and 
consumer data. 

What are we doing to manage this risk?
HEINEKEN will continue to invest strongly in building 
brands, understanding that the importance of strong brands 
only increases in the face of retail disruption. 
We are implementing a comprehensive set of commercial 
digital initiatives to optimise our current business, build 
digital customer business and develop new business models 
to fulfil unmet needs and build new routes to market. 

Explore Further: 
Deliver top line growth, pages 10-15

Increased scrutiny and expectations of 
society on multinationals  

What could happen?
Public and employee scrutiny on HEINEKEN when not 
conforming to society’s expectations in mitigating our 
potential negative impacts on the world and maximise our 
positive contribution can lead to significant reputational 
damage to the Company or to the brands. 

Recent developments
Stakeholder expectations, including those of employees,  
are rising towards companies ESG strategies and actual 
performance. Situations in which companies are openly 
scrutinised in case of mall performing are on the rise. 
Companies face growing pressure to increase the positive 
contribution they make, including measures to address 
climate change and other sustainability risks, and to 
share consistent and transparent information that allows 
stakeholders to assess their sustainability performance and 
benchmark them versus peers in their industry. 

What are we doing to manage this risk?
HEINEKEN has set clear strategies (e.g. our global Every 
Drop and Drop the C programmes and regional plastic 
strategies) and is committed to (benchmarked) targets to 
address the growing needs and expectations. 
ESG performance is disclosed in a combined annual report, 
in our website and via social media channels. To make 
sure we respond adequately and in a timely manner to 
increasing societal expectations, HEINEKEN monitors 
trends and developments in the ESG agenda across the 
globe. HEINEKEN also continuously performs company 
reputation research, actively listens to social media 
and works closely with external experts, such as NGOs, 
universities and governmental organisations. 

Explore Further: 
Our impact from Barley to Bar, page 07 
Striving to have a positive impact, page 125 
Every Drop-Protecting water resources, pages 127-130 
Drop the C-Reducing CO2 emissions, pages 131-136 
Reporting basis and governance of non-financial 
indicators, pages 151-159

Heineken N.V. Annual Report 202034

Risk Management

Information Security 

Execution and change management 

Reporting 

Non-compliance 

What could happen?
HEINEKEN’s business increasingly relies on IT, both 
in the office environment and in the industrial control 
domain of its breweries. Failure of systems or cyber 
security incidents could lead to business disruption, loss 
of confidential information, access and availability to our 
data, breach of data privacy regulations, and financial or 
reputational damage. 

What could happen?
In recent years, HEINEKEN has engaged in several 
significant business transformation programmes. Our large 
number of operating companies and fragmented data and 
technology landscape represent specific challenges to these 
programmes. These strategic transformation programmes 
may not deliver the expected benefits or may incur 
significant cost or time overruns. 

What could happen?
Historically, HEINEKEN has grown its footprint organically 
and through mergers and acquisitions, leading to a diverse 
landscape of processes and systems and a low level of 
centralisation. Deviations from the common accounting 
and reporting processes and related controls could impair 
the accuracy of financial and non-financial data used for 
Group reporting and external communications. 

Recent developments
We are more connected than ever and HEINEKEN 
increasingly relies on technology, both in our office 
environment as well as in the industrial control domain of 
our breweries. Online threats keep growing and becoming 
more sophisticated with potential consequences are more 
punitive and destructive in nature. Exposure to cybercrime 
is increasing and regulations place stricter security 
requirements on data processing. 

What are we doing to manage this risk?
Cyber security is a top priority within HEINEKEN. 
Our cybersecurity program, which is evaluated regularly, 
is executed to address IT and Industrial Control Systems 
security globally. 
Our Cyber Defence Operations monitors cyber-attacks 
24/7 globally. We use a global cybersecurity framework 
to address confidentiality, integrity and availability risks. 
It is focused on enhancing the resilience of our IT and 
Industrial Control Systems and increasing employee 
security awareness. 

Recent developments
As the world becomes more digital, data is more and more 
an asset for a company and technological developments 
quickly follow each other. HEINEKEN will need to continue 
to develop in this area to not lose the battle for the customer 
and consumer and ensure it is efficient as possible. 

What are we doing to manage this risk?
Via our portfolio management approach, we apply a 
consistent project and programme methodology and 
governance, placing ownership of the whole portfolio at 
top management level. HEINEKEN aims to prioritise and 
optimise resource allocation across its major programmes 
to ensure they deliver on their objectives and proactively 
mitigate the programme risks. 
The new Data & Technology department, with 
representation on the Executive Team, will further drive 
standardisation and harmonisation of our data and 
technical landscape over our operating companies. 

Recent developments
Enhanced  techniques and technology have become 
available to strengthen the control environment and to 
deliver more efficient and robust financial and non-
financial data.
As a result of the COVID-19 pandemic, the importance 
of estimates has increased. Given the uncertainty of the 
impact of the COVID-19 pandemic, providing reliable 
estimates has inherently become more difficult and greater 
judgement is involved. 

What are we doing to manage this risk?
HEINEKEN is utilising enhanced techniques and 
technology to continue to drive the improvement and 
standardisation of its accounting and reporting processes 
and controls and to harmonise its system landscape. 
HEINEKEN has implemented a common framework 
across its operating companies which includes Internal 
Control over Financial Reporting, Common Accounting 
Policies, Standard Chart of Accounts and periodic 
mandatory trainings. 
Relating to the COVID-19 pandemic, specific accounting 
guidance has been shared with HEINEKEN’s 
operating companies. 
The assurance model includes active monitoring of 
control execution, critical access and segregation of duties. 
HEINEKEN continues to strengthen the governance around 
non-financial data to further improve the quality of the data 
reported under its Brewing a Better World programme. 

Explore Further: 
Reporting basis governance of non-financial indicators, 
pages 151-159
Notes to the Consolidated Financial Statements  
pages 71-117

What could happen?
Changes in the legal and regulatory environment tend to 
increase the risk of non-compliance with local and global 
laws and regulations. Failure to comply with applicable 
laws and regulations could lead to claims, enforcement and 
reputational damage. Recent health trends may lead to an 
increased risk of consumers making claims. 

Recent developments
Across many geographies, law enforcement has increased 
over the past years, in particular with regard to anti-bribery 
and corruption, competition and data privacy laws, and 
human rights. This leads to increased risk of allegations of 
violations of laws and regulations by law enforcers as well as 
by private parties. 

What are we doing to manage this risk?
HEINEKEN is constantly looking to enhance its internal 
compliance system and resilience to adapt to changes in the 
legal environment. 
HEINEKEN has embedded legal compliance in its risk 
and controls system and has established processes and 
governance to drive implementation and compliance 
with the Company Rules and the HEINEKEN Code of 
Business Conduct. 

Explore Further: 
Values and behaviours, page 148
Corporate Governance Statement, pages 40-48

Heineken N.V. Annual Report 202035

Financial review

Key figures1

In millions of €

Revenue
Eia

Revenue (beia)
Excise tax expense (beia)

Net revenue (beia)
Total other expenses (beia)

Operating profit (beia)
Net interest income/(expenses) (beia)
Other net finance income/(expenses) (beia)
Share of net profit of assoc./JVs (beia)
Income tax expense (beia)
Non-controlling interests (beia)

Net profit (beia)
Eia

Net profit/(loss)

1   Due to rounding, this table will not always cast.

Currency
translation

Consolidation  
impact 

Organic  
growth

(1,394)
136 

(1,259)
1,130 

(129)
19 
13 
(7)
33 
4 

(67)

(52)
(6)

(59)
18 

(40)
(12)
(4)
(4)
7 
1 

(53)

(3,226)
374 

(2,853)
1,423 

(1,430)
(42)
(94)
(69)
342 
50 

(1,243)

2019

28,521 
78 

28,443 
(4,550)

23,894 
(19,874)

4,020 
(435)
(62)
228 
(974)
(260)

2,517 
(351)

2,166 

Organic growth
%

(11.3)
8.2 
(11.9)
7.2 
(35.6)
(9.7)
(151.8)
(30.4)
35.1 
19.2 
(49.4)

2020

23,770 
– 

23,770 
(4,046)

19,724 
(17,303)

2,421 
(470)
(146)
147 
(593)
(205)

1,154 
(1,358)

(204)

Main changes in consolidation 
 – On 1 April 2019 Grupa Żywiec S.A., a HEINEKEN subsidiary, completed the acquisition of 100% of the share 

versus the Euro of the Brazilian Real, the Mexican Peso, the Nigerian Naira, the Russian Rouble and the South 
African Rand. The negative impact of consolidation changes was €59 million related primarily to China.  

capital of Browar Namysłów Sp. z o.o. 

 – On 29 April 2019 HEINEKEN completed all transactions for the long-term strategic partnership with 

China Resources Enterprise, Limited and China Resources Beer (Holdings) Co. Ltd. (CR Beer), including the 
transfer of its operating entities in China to CR Beer. HEINEKEN’s share of CR Beer’s profits is reported with 
a two-month delay, starting on 1 July 2019.  

 – On 2 May 2019 HEINEKEN acquired a majority stake in Biela y Bebidas del Ecuador S.A. BIELESA.

Revenue 
Revenue was €23,770 million, a decline of 16.7% (2019: €28,521 million). Revenue (beia) decreased 11.3% 
organically to €23,770 million (2019: €28,443 million).

Net revenue 
Net revenue declined 17.7% to €19,715 million. Net revenue (beia) declined by 11.9% organically to €19,724 million, 
with total consolidated volume declining 9.8% and a decrease in net revenue (beia) per hectolitre of 2.4%. 
Currency developments negatively impacted by €1,259 million, mainly driven by unfavourable development 

Total other expenses (beia) 
Other expenses (beia) were €17,303 million, down 7.2% on an organic basis driven by lower volume and cost 
mitigation actions, partially offset by higher input costs per hectolitre and other incremental costs.

While respecting our commitment to no structural layoffs in 2020 due to COVID-19, personnel expenses (beia) 
declined to €3,339 million (2019: €3,798 million) driven by the cancellation of variable pay, salary reductions 
of the Executive Team and Executive Board, lower overtime and a hiring freeze, partially offset by higher 
pension expenses. The reduction in personnel expenses includes €49 million of benefits received from various 
relief and support measures from governments in a few countries in Europe and Asia Pacific. 

Operating profit
Operating profit declined to  €778 million driven by the underlying decline in business performance 
and the exceptional items’ impact. Operating profit (beia) was €2,421 million, down 35.6% organically, 
materially impacted by the revenue decline and incremental costs and expenses due to the COVID-19 crisis, 
partially offset through mitigation actions. Currency translation had a negative impact of €129 million. 
Consolidation changes had a negative impact of €40 million. 

Heineken N.V. Annual Report 202036

Financial review

Net finance expenses (beia)
Net interest expenses (beia) increased organically by 9.7% to €470 million, reflecting additional funding raised at 
Group level and higher local debt in some countries. The average interest rate (beia) in 2020 was 3.0% (2019: 2.9%). 
Other net finance expenses (beia) amounted to €146 million, up 151.8% on an organic basis driven by the 
negative impact of currency revaluation on outstanding foreign currency payables in some emerging markets.

Share of net profit of associates and joint ventures (beia)
The share of net profit of associates and joint ventures (beia) amounted to €147 million, including the attributable 
profit from CR Beer with a two-month delay (November 2019 to October 2020). The organic decline was 
€69 million, reflecting the impact of COVID-19 mainly coming from CCU S.A. and United Breweries Limited (UBL).

Income tax expense (beia)
The effective tax rate (beia) was 32.8% (2019: 27.6%). The increase was driven by higher operational losses 
for which no deferred tax assets could be recognised. Furthermore, the relative effect of permanent items 
increased due to the lower profit before tax base.  

Net profit and loss
The net loss for 2020 was €204 million (2019: 2,166 million profit). Net profit (beia) decreased organically by 
€1,243 million (49.4%) to €1,154 million. The impact of currency translation and consolidation changes were 
negative by €67 million and €53 million.

Earnings per share – diluted 
Earnings per share – diluted decreased to €0.36 (2019: €3.77). Earnings per share – diluted (beia) decreased by 
54.3% from €4.38 to €2.00.

Exceptional items and amortisation of acquisition-related intangibles (eia)
The table below presents the reconciliation of operating profit before exceptional items and amortisation of 
acquisition-related intangibles (operating profit beia) to profit before income tax.

In millions of €

Operating profit (beia)
Amortisation of acquisition-related intangible assets and 
exceptional items included in operating profit
Share of profit/(loss) of associates and joint ventures
Net finance expenses

Profit before income tax

2020

2,421 
(1,643)

(31)
(590)

157 

2019

4,020 
(387)

164
(513)

3,284 

The table1 below provides an overview of the exceptional items and amortisation of acquisition-related 
intangibles in HEINEKEN’s net profit/(loss):

In millions of €

Profit/(Loss) attributable to shareholders of the Company  
(net profit/(loss))
Amortisation of acquisition-related intangible assets included in 
operating profit
Exceptional items included in operating profit
Exceptional items included in net finance expenses/(income)
Exceptional items and amortisation of acquisition-related 
intangible assets included in share of profit of associates  
and joint ventures
Exceptional items included in income tax expense
Allocation of exceptional items and amortisation of  
acquisition-related intangibles to non-controlling interests

Net profit (beia)

1   Due to rounding, this table will not always cast

2020

(204)

273 

1,370 
(26)
178 

(347)
(89)

2019

2,166 

309 

78 
16 
64 

(64)
(52)

1,154 

2,517

The 2020 exceptional items and amortisation of acquisition-related intangibles on net profit and loss amount 
to €1,358 million (2019: €351 million). This amount consists of: 

 – €273 million (2019: €309 million) of amortisation of acquisition-related intangibles recorded in

operating profit. 

 – €1,370 million (2019: €78 million) of exceptional items recorded in operating profit. This includes nil 

exceptional items on revenue (2019: €78 million exceptional benefit on revenue, mainly relating to tax 
credits in Brazil), €8 million exceptional excise tax expenses (2019: €2 million), €331 million of restructuring 
expenses, largely associated with the EverGreen programme (2019: €91 million), €963 million of impairments
(net of reversal) mainly in Papua New Guinea, Lagunitas, Jamaica and various UK Pubs (2019: €85 million), 
€35 million net loss on disposals (2019: €57 million gain on disposals, mainly related to the sale of operating 
entities in China and Hong Kong) and €33 million of other net exceptional expenses (2019: €35 million).

 – €26 million of exceptional net finance income, mainly related to the release of tax provisions

(2019: €16 million of exceptional net finance expense). 

 – €178 million of exceptional net expenses (2019: €64 million) included in the share of profit of associates
and joint ventures, mainly relating to impairments of associates and joint ventures of €139 million 
(2019: €30 million).

 – €347 million (2019: €64 million) in income tax expense, of which the tax impact on exceptional items and 

amortisation of acquisition-related intangible assets of €363 million (2019: €57 million) and the exceptional
income tax net loss of €16 million (2019: €7 million exceptional income tax benefit). 

 – Total amount of eia allocated to non-controlling interests amounts to €89 million (2019: €52 million).

Heineken N.V. Annual Report 202037

Financial review

Reported to beia1

In millions of €

Revenue
Excise tax expense

Net revenue
Other income
Total other expenses
Operating profit
Share of profit/(loss) of associates and joint ventures
Net interest income/(expenses)
Other net finance expenses
Income tax expense
Non-controlling interests

Net profit/(loss)

1 Due to rounding, this table will not always cast.

Capital expenditure and cash flow

In millions of €

Cash flow from operations before changes in working  
capital and provisions
Total change in working capital
Change in provisions and post-retirement obligations

Cash flow from operations
Cash flow related to interest, dividend and income tax

Cash flow from operating activities
Cash flow (used in)/from operational investing activities

Free operating cash flow
Cash flow (used in)/from acquisitions and disposals
Cash flow (used in)/from financing activities

Net cash flow

Cash conversion ratio

2020

3,674 

347 
211 

4,232 
(1,096)

3,136 
(1,623)

1,513 
185 
1,238 

2,936 

111% 

Reported  
2020

23,770 
(4,055)

19,715 
56 
(18,993)
778 
(31)
(447)
(143)
(245)
(116)

(204)

Eia
2020

– 
8 

8 
(56)
1,690 
1,643 
178 
(23)
(3)
(347)
(89)

1,358 

Beia 
2020

23,770 
(4,046)

19,724 
– 
(17,303)
2,421 
147 
(470)
(146)
(593)
(205)

1,154 

Reported  
2019

28,521 
(4,552)

23,969 
95 
(20,431)
3,633 
164 
(454)
(59)
(910)
(208)

2,166 

Eia  
2019

(78)
2 

(75)
(95)
557 
387 
64 
19 
(3)
(64)
(52)

351 

Beia 
2019

28,443 
(4,550)

23,894 
– 

(19,874)
4,020 
228 
(435)
(62)
(974)
(260)

2,517

Capital expenditure related to property, plant and equipment and intangible assets amounted to 
€1,640 million in 2020 (2019: €2,101 million) including payments for projects in 2020 for CAPEX realised in 
2019. The investments of the year amounted to €1,389 million (2019: 2,215 million), reducing 37% as most non-
committed CAPEX was suspended as from late March, unless necessary for safety and business continuity. 
The investments in 2020 include capacity expansions in Brazil and refurbishment of pubs in the UK.

Free operating cash flow amounted to €1,513 million (2019: €2,228 million) mainly due to lower cash flow 
from operating activities.

Financial structure and liquidity
In millions of €

Total equity
Deferred tax liabilities
Post-retirement obligations
Provisions
Gross debt
Other liabilities

80% 

Total equity and liabilities

2020

14,392 
999 
938 
1,104 
18,196 
7,003 

42,632 

%

34 
2 
2 
3 
43 
16 

2019

17,311 
1,422 
1,189 
940 
17,052 
8,590 

%

37 
3 
3 
2 
37 
18 

100 

46,504 

100 

2019

5,669 

8 
(121)

5,556 
(1,219)

4,337 
(2,109)

2,228 
(2,764)
(1,016)

(1,552)

Heineken N.V. Annual Report 202038

Financial review

Total equity
as a percentage of total assets

2020

2019
20181
2017

2016

1 Restated for IAS 37.

Net debt/EBITDA (beia) ratio

33.8%
37.2%

37.3%

35.4%
37.1%

2020

2019
20181
2017

2016

Currency split of net debt
This currency breakdown includes the effect of derivatives, which are used to hedge intercompany lending 
denominated in currencies other than Euro. Of total net interest-bearing debt, 64% is denominated in Euro, 
18% in US Dollar and US Dollar proxy currencies and 11% in British Pound. This is including the effect of 
cross-currency interest rate swaps and lease liabilities under IFRS 16. The fair value of the cross-currency 
interest rate swaps form part of net debt.

Currency split of net debt repayments

Bond maturity profile 
(incl. the currency effect of cross-currency interest rate swaps)

3.4
2.6

2.3

2.5
2.3

Shareholders’ equity decreased by €2,755 million to €13,392 million, mainly driven by net loss of €204 million, 
dividends paid out of €597 million and a negative comprehensive income of €1,923 million, mainly related to 
translational differences. 

Total gross debt amounted to €18,196 million (2019: €17,052 million). Net debt decreased to €14,210 million 
(2019:  €15,259 million) as the sum of positive free operating cash flow, inflow from divestments and positive 
foreign currency impact on debt exceeded the cash outflow for dividends.

The pro-forma 12 month rolling net debt/EBITDA (beia) ratio was 3.4x on 31 December 2020 (2019: 2.6x). 
HEINEKEN is committed to return to the Company’s long-term target net debt/EBITDA (beia) ratio of below 
2.5x. 

The table below presents the reconciliation from operating profit to EBITDA (beia).  

In millions of €

Operating profit
Share of profit/(loss) of associates and joint ventures
Depreciation and impairments of property, plant and equipment
Amortisation and impairment of intangible assets

EBITDA
Exceptional items

EBITDA (beia)

2020

778 
(31)
1,981 
855 

3,583 
568 

4,151 

2019

3,633 
164
1,540 
419 

5,756 
8 

5,764 

Heineken N.V. was assigned solid investment grade credit ratings by Moody’s Investor Service and Standard & 
Poor’s in 2012. Moody’s lastly reaffirmed the Baa1/P-2 ratings with stable outlook on 17th July 2020. Standard 
& Poor’s reaffirmed the BBB+/A-2 ratings, but revised the outlook on these ratings to negative, given the 
expected COVID-19 related business disruption, on 27 April 2020.

7%

64%

11%

18%

  EUR
  USD + USD proxy
  GBP 
  Other

2021
2022

2023

2024

2025

2026

2027

2028

2029

2030

2031

2032

2033

>2034

1,200
877

1,011

960
1,668
1,000

1,100
896

982

800

750
500

930

1,862

Heineken N.V. Annual Report 202039

Financial review

Average number of shares
HEINEKEN has 576,002,613 shares in issue. In the 2020 basic EPS calculation, the weighted average number of 
shares outstanding was 575,625,598 (31 December 2019: 573,643,551).

In the calculation of 2020 diluted EPS (beia), shares to be delivered under the employee incentive programme 
(196,007 shares) are added to the weighted average shares outstanding.  The weighted average diluted number 
of shares outstanding was 575,821,605 (2019: 574,217,111). In the calculation of diluted EPS on IFRS measures, 
shares to be delivered under the employee incentive programme are excluded as these have an anti-dilutive 
impact given the reported net loss.

Total dividend for 2020
The Heineken N.V. dividend policy is to pay a ratio of 30% to 40% of full year net profit (beia). For 2020, 
payment of a total cash dividend of €0.70 per share, representing a decrease of 58.3% (2019: €1.68), will be 
proposed to the Annual General Meeting on 22 April 2021 (“2021 AGM”). The payout ratio was set at 34.9% in 
the middle of the range of our policy. If approved, the full dividend will be paid on 6 May 2021, as no interim 
dividend was paid during 2020. The payment will be subject to a 15% Dutch withholding tax. Due to the 
reported net loss in 2020, the proposed dividend will be paid out of the equity reserves. The ex-dividend date 
for Heineken N.V. shares will be 26 April 2021.

Heineken N.V. Annual Report 202040

Corporate Governance statement

Introduction
Heineken N.V. (the ‘Company’) is a public company 
with limited liability incorporated under the laws 
of the Netherlands. Its shares are listed on the 
Amsterdam Stock Exchange, Euronext Amsterdam.

The Company’s management and supervision 
structure is organised in a so-called two-tier system, 
consisting of an Executive Board (made up of two 
executive members) and a Supervisory Board (made 
up of 10 non-executive members). 

The Supervisory Board supervises the Executive 
Board and ensures external experience and 
knowledge are embedded in the Company’s way of 
operating. The two Boards are independent of one 
another and accountable to the Annual General 
Meeting (AGM).

The Company complies with, among other 
regulations, the Dutch Corporate Governance Code 
of 8 December 2016 (the ‘Code’). Deviations from the 
Code are explained in this report in accordance with 
the Code’s ‘comply or explain’ principle.

This report also includes the information that 
the Company is required to disclose pursuant 
to the Dutch governmental decree on Article 10 
Takeover Directive and the governmental decree 
on Corporate Governance. Substantial changes in 
the Company’s corporate governance structure and 
in the Company’s compliance with the Code, if any, 
will be submitted to the AGM for discussion under a 
separate agenda item.

Executive Board

General
The role of the Executive Board is to manage the 
Company. This means, among other things, that it is 
responsible for setting and achieving the operational 
and financial objectives of the Company, the strategy 
to achieve these objectives, the parameters to be 
applied in relation to the strategy (for example, in 
respect of the financial ratios), the Company culture 
aimed at long-term value creation, the associated 
risk profile, the development of results and corporate 
social responsibility issues that are relevant to 
the Company. 

The Executive Board is accountable to the 
Supervisory Board and to the AGM. 

In discharging its role, the Executive Board shall 
be guided by the interests of the Company and its 
affiliated enterprises, taking into consideration the 
interests of the Company’s stakeholders. 

The Executive Board is responsible for complying 
with all primary and secondary legislation, for 
managing the risks associated with the Company’s 
activities and for financing the Company.

The Company has four operating regions: Africa 
Middle East & Eastern Europe, Americas, Asia Pacific 
and Europe. Each region is headed by a President. 

The two members of the Executive Board and the 
four Presidents, together with five functional Chief 
Officers (i.e. Commercial, Corporate Affairs and 
Transformation, People, Supply Chain and Digital 
& Technology), jointly form the Executive Team. 
The decision to work with an Executive Team is to 
ensure effective implementation of key priorities and 
strategies across the organisation.

Throughout the year, members of the Executive 
Team were invited to give presentations to the 
Supervisory Board. A two-day meeting was also held 
between the Supervisory Board and the Executive 
Team to discuss the Company’s strategic priorities 
and main risks in light of its long-term value 
creation and Company culture. During this meeting 
strategic review efforts were discussed, focused on 
shaping the Company to emerge stronger from the 
COVID-19 crisis.

Executive Board members are appointed by the 
AGM from a non-binding nomination drawn up 
by the Supervisory Board. The Supervisory Board 
appoints one of the Executive Board members as 
Chairman/CEO. The AGM can dismiss members of 
the Executive Board by a majority of votes cast if the 
subject majority at least represents one-third of the 
issued capital.

In 2020, the AGM approved a proposal to appoint  
Mr. Dolf van den Brink for the maximum term of 
four years to the Executive Board. 

Mr. Dolf van den Brink succeeded Jean-François van 
Boxmeer who handed over to him his responsibilities 
as Chairman of the Executive Board and CEO of 
Heineken N.V. on 1 June 2020.

Composition of the Executive Board
The Executive Board  consists of two members, 
Chairman/CEO Dolf (R.G.S.) van den Brink and CFO 
Laurence (L.M.) Debroux. Information on these 
Executive Board members is provided below.

Dolf (R.G.S.) van den Brink
1973

Dutch nationality

Male

Initial appointment in 2020*; Four-year term ends in 2024

Profession: Chairman/CEO (since 1 June 2020)

No supervisory board seats (or non-executive board 
memberships) in Large Dutch Entities**

No other positions***:

Laurence (L.M.) Debroux
French nationality
1969

Female

Initial appointment in 2015; Reappointment in 2019*;  
Four-year term ends in 2023

Profession: CFO (since 2015)

Supervisory board seats (or non-executive board 
memberships) in Large Dutch Entities**:
EXOR Holding N.V., the Netherlands

Other positions***:
Novo Nordisk, Denmark; HEC (Ecole des Hautes Etudes 
Commerciales) Paris, France

* 
** 

For the maximum period of four years.
 Large Dutch Entities are Dutch N.V.s, B.V.s or Foundations (that are
required to prepare annual accounts pursuant to Chapter 9 of Book 2 of 
the Dutch Civil Code or similar legislation) that meet two of the following 
criteria (on a consolidated basis) on two consecutive balance sheet dates:
(i) 

 The value of the assets (according to the balance sheet with
the explanatory notes and on the basis of acquisition and 
manufacturing costs) exceeds €20 million;

(ii)  The net turnover exceeds €40 million;
(iii)  The average number of employees is at least 250.

***   Under ‘Other positions’, other functions are mentioned that may be 
relevant to performance of the duties of the Executive Board.

Heineken N.V. Annual Report 202041

Corporate Governance statement

Best practice provision 2.2.1 of the Code 
recommends that an Executive Board member is 
appointed for a maximum period of four years and 
that a member may be reappointed for a term of not 
more than four years at a time. 

In compliance with this best practice provision, the 
Supervisory Board has drawn up a rotation schedule 
to avoid, as much as possible, a situation in which 
Executive Board members retire at the same time.

Members of the Executive Board are not allowed to 
hold more than two supervisory board memberships 
or non-executive directorships in a Large Dutch 
Entity. Acceptance of such external supervisory 
board memberships or non-executive directorships 
by members of the Executive Board is subject 
to approval by the Supervisory Board, which 
has delegated this authority to the Selection & 
Appointment Committee.

Diversity
HEINEKEN strives to embrace diversity in everything 
we do, as recognised by the Company and described 
in the Diversity Policy for the Supervisory Board, 
Executive Board and Executive Team. This policy 
considers the elements of a diverse composition in 
terms of nationality, gender, age and background, 
including expertise and experience. It is the aim of the 
Company to reflect this in its compositions. 

The Company gives appropriate weight to the 
diversity policy in the selection and appointment 
process, while taking into account the overall 
profile and selection criteria for the appointments of 
suitable candidates to the Executive Board. 

Currently, the Executive Board is composed of one 
male and one female member.

Conflict of Interest
The Articles of Association and the Code prescribe 
how to deal with (apparent) conflicts of interest 
between the Company and members of the 
Executive Board. 

A member of the Executive Board shall not take part 
in any discussion or decision-making that involves 
a subject or transaction in relation to which he has a 
personal conflict of interest with the Company. 

Decisions to enter into transactions under which 
members of the Executive Board have conflicts 
of interest that are of material significance to 
the Company and/or the relevant member(s) of 
the Executive Board require the approval of the 
Supervisory Board. 

Any such decision shall be published in the Annual 
Report for the relevant year, along with a reference 
to the conflict of interest and a declaration that the 
relevant best practice provisions of the Code have 
been complied with. 

In 2020, no transactions were reported under which 
a member of the Executive Board had a conflict of 
interest that was of material significance.

Remuneration
In line with the remuneration policy adopted by the 
AGM, the remuneration of members of the Executive 
Board is determined by the Supervisory Board, upon 
recommendation of the Remuneration Committee. 

The remuneration policy and the elements of the 
remuneration of Executive Board members are set 
out in the Remuneration Report and Notes 6.5 and 
13.3 to the Financial Statements. 

The main elements of the service agreements with 
Mr. Van den Brink and Mrs. Debroux are available on 
our website.

Supervisory Board

General
The role of the Supervisory Board is to supervise 
the management of the Executive Board and the 
general affairs of the Company and its affiliated 
enterprises, as well as to assist the Executive Board 
by providing advice. 

In discharging its role, the Supervisory Board shall 
be guided by the interests of the Company and its 
affiliated enterprises and shall take into account the 
relevant interest of the Company’s stakeholders.

The supervision of the Executive Board by the 
Supervisory Board includes the achievement of the 
Company’s objectives, the corporate strategy and the 
risks inherent in the business activities, the design 
and effectiveness of the internal risk and control 
system, the financial reporting process, compliance 
with primary and secondary legislation, the 
Company-shareholder relationship and corporate 
social responsibility issues that are relevant to 
the Company. 

The Supervisory Board evaluates at least once 
a year the corporate strategy and main risks to 
the business, the result of the assessment by the 
Executive Board of the design and effectiveness of 
the internal risk management and control system, 
and any significant changes thereto.

Supervisory Board members are appointed by the 
AGM from a non-binding nomination drawn up by 
the Supervisory Board. 

The AGM can dismiss members of the Supervisory 
Board by a majority of the votes cast, if the subject 
majority at least represents one-third of the 
issued capital.

Composition of the Supervisory Board
The Supervisory Board consists of 10 members: 
Jean-Marc Huët (Chairman), José Antonio Fernández 
Carbajal (Vice-Chairman), Maarten Das, Michel de 
Carvalho, Christophe Navarre, Javier Astaburuaga 
Sanjinés, Pamela Mars Wright, Marion Helmes, 
Helen Arnold and Rosemary Ripley.

The Supervisory Board endorses the principle that 
the composition of the Supervisory Board shall be 
such that its members are able to act critically and 
independently of one another and of the Executive 
Board and any particular interests. Each Supervisory 
Board member is capable of assessing the broad 
outline of the overall strategy of the Company and its 
businesses and carrying out its duties properly.

Given the structure of the Heineken Group, the 
Company is of the opinion that, in the context of 
preserving the continuity of the Heineken Group 
and ensuring a focus on long-term value creation, it 
is in its best interest and that of its stakeholders that 
the Supervisory Board includes a fair and adequate 
representation of persons who are related by blood or 
affinity in the direct line descent to the late Mr. A.H. 
Heineken (former Chairman of the Executive Board), 
or who are members of the Board of Directors of 
Heineken Holding N.V., even if those persons would 
not, formally speaking, be considered ‘independent’ 
within the meaning of best practice provision 2.1.8 
of the Code.

Currently, the majority of the Supervisory Board 
(i.e. six of its ten members) qualify as ‘independent’ 
as per best practice provision 2.1.8 of the Code. 
There are four members who in a strictly formal 
sense do not meet the applicable criteria for being 
‘independent’ as set out in the Code: Mr. de Carvalho 
(who is the spouse of Mrs. C.L. de Carvalho-
Heineken, the daughter of the late Mr. A.H. Heineken, 
and who is also an executive director of Heineken 
Holding N.V.), Mr. Das (who is the Chairman of the 
Board of Directors of Heineken Holding N.V.), 

Heineken N.V. Annual Report 202042

Corporate Governance statement

Mr. Fernández Carbajal (who is a non-executive 
director of Heineken Holding N.V. and representative 
of FEMSA) and Mr. Astaburuaga Sanjinés (who 
is a representative of FEMSA). However, the 
Supervisory Board has ascertained that Mr. 
de Carvalho, Mr. Das, Mr. Fernández Carbajal and 
Mr. Astaburuaga Sanjinés in fact act critically and 
independently. Since Mr. de Carvalho, Mr. Das, Mr. 
Fernández Carbajal and Mr. Astaburuaga Sanjinés 
are representing or are affiliated with Heineken 
Holding N.V. and/or FEMSA, who (in)directly 
hold more than 10 percent of the shares in our 
Company, the maximum of one representative 
or affiliate per such shareholder of best practice 
provision 2.1.7 sub iii of the Code is not complied 
with. As a consequence, the Company also does 
not comply with best practice provision 2.1.10 of 
the Code, to the extent that this provision provides 
that the Supervisory Board report shall state that 
best practice provision 2.1.7 through 2.1.9 has 
been fulfilled.

In line with the belief that the focus on long term 
value creation is best ensured by a fair and adequate 
representation of persons who are related by blood 
or affinity in the direct line descent to the late Mr. 
A.H. Heineken (former Chairman of the Executive 
Board), or who are members of the Board of Directors 
of Heineken Holding N.V., best practice provision 
2.2.2 of the Code, which provides that a person 
may be appointed to the Supervisory Board for a 
maximum of two four-year terms, followed by two 
terms of two years each with an explanation in the 
Corporate Governance Statement, is not applied to 
Mr. de Carvalho, Mr. Das and Mr. Fernández Carbajal. 

In the interest of preserving the core values and 
the structure of the Heineken Group, the Company 
does not apply the maximum appointment period 
to members who are related by blood or affinity in 
the direct line descent to Mr. A.H. Heineken or who 
are members of the Board of Directors of Heineken 
Holding N.V.

The Supervisory Board has drawn up a rotation 
schedule to avoid, as far as possible, a situation in 
which many Supervisory Board members retire at 
the same time. The rotation schedule is available on 
our corporate website.

Profile and Diversity
The Supervisory Board has prepared a profile of its 
size and composition, taking account of the nature of 
the business, its activities and the desired expertise 
and background of the Supervisory Board members. 
The profile deals with the aspects of diversity in 
the composition of the Supervisory Board that are 
relevant to the Company and states what specific 
objective is pursued by the Supervisory Board in 
relation to diversity. 

At least one member of the Supervisory Board 
shall be a financial expert with relevant knowledge 
and experience of financial administration and 
accounting for listed companies or other large 
legal entities. The composition of the Supervisory 
Board shall be such that it is able to carry out its 
duties properly. The profile is available on our 
corporate website.

The importance of diversity is described in 
the Diversity Policy for the Supervisory Board, 
Executive Board and Executive Team, which 
considers the elements of a diverse composition in 
terms of nationality, gender, age and background 
including expertise and experience. With respect 
to gender, pending Dutch law stipulates that 
supervisory boards of large Dutch public companies, 
such as the Company, are deemed to have a 
balanced composition if they consist of at least 
one-third female and one-third male members. 
The Supervisory Board currently consists of 
10 members, six male (60%) and four female (40%) 
members. The Supervisory Board will also take the 
balanced composition requirements into account 
when nominating and selecting new candidates for 
the Supervisory Board.

The Supervisory Board notes that, in its opinion, 
gender is only one element of diversity, and that 
experience, background, knowledge, skills and 
insight are equally important and relevant criteria 
in selecting new members as is also reflected in 
its profile.

Regulations of the Supervisory Board
The tasks, responsibilities and internal procedural 
matters for the Supervisory Board are addressed in 
the Regulations of the Supervisory Board and are 
available on our corporate website.

The Supervisory Board appoints from its members 
a Chairman (currently Mr. Huët). The Chairman 
of the Supervisory Board may not be a former 
member of the Executive Board. The Chairman of 
the Supervisory Board determines the agenda, chairs 
the meetings of the Supervisory Board, ensures the 
proper functioning of the Supervisory Board and its 
Committees, arranges for the adequate provision 
of information to its members and acts on behalf 
of the Supervisory Board as the main contact for 
the Executive Board and for shareholders regarding 
the functioning of the Executive Board and the 
Supervisory Board members. The Chairman also 
ensures the orderly and efficient conduct of the AGM.

The Chairman of the Supervisory Board is assisted in 
his role by the Company Secretary. All members of 
the Supervisory Board have access to the advice and 
services of the Company Secretary. The Company 
Secretary is responsible for ensuring that procedures 
are followed and that the Supervisory Board acts in 
accordance with its statutory obligations as well as 
its obligations under the Articles of Association.

The Supervisory Board appoints from its members a 
Vice-Chairman (currently Mr. Fernández Carbajal). 
The Vice-Chairman of the Supervisory Board acts 
as deputy for the Chairman. The Vice-Chairman 
acts as contact for individual Supervisory 
Board members and Executive Board members 
concerning the functioning of the Chairman of the 
Supervisory Board.

The Supervisory Board can only adopt resolutions in 
a meeting if the majority of its members is present 
or represented at that meeting. In such meetings, 
resolutions must be adopted by absolute majority of 
the votes cast. In addition, approval of a resolution 
by the Supervisory Board, as referred to in Article 
8 paragraph 6 under a, b and c of the Articles of 
Association, requires the affirmative vote of the 
delegated member.

Induction and training
After appointment to the Supervisory Board, 
members receive an induction programme drawn up 
by the Company in consultation with the Chairman 
of the Supervisory Board. 

The programme includes a general information 
package in respect of the Company and its 
corporate governance and meetings with 
members of the Executive Team and other senior 
management leaders. 

The Executive Board provides regular updates to the 
Supervisory Board on the Company’s operations, 
legal matters, corporate governance, accounting 
and compliance.

Heineken N.V. Annual Report 202043

Corporate Governance statement

Conflict of Interest
The Articles of Association and the Regulations 
of the Supervisory Board prescribe how to deal 
with (apparent) conflicts of interest between the 
Company and members of the Supervisory Board. 

A member of the Supervisory Board shall not take 
part in any discussion or decision-making that 
involves a subject or transaction in relation to 
which he has a personal conflict of interest with 
the Company. 

Decisions to enter into transactions under which 
Supervisory Board members have conflicts of 
interest that are of material significance to the 
Company and/or the relevant member(s) of the 
Supervisory Board require the approval of the 
Supervisory Board. 

Any such decision shall be published in the Annual 
Report for the relevant year, along with a reference 
to the conflict of interest and a declaration that the 
relevant best practice provisions of the Code have 
been complied with. Note 13.3 of the 2020 Financial 
Statements sets out related party transactions 
in 2020.

Remuneration
Supervisory Board members receive a fixed annual 
remuneration fee determined by the AGM. 

More information on the remuneration of 
Supervisory Board members can be found in  
Note 13.3 to the 2020 Financial Statements.

Resolutions subject to  
Supervisory Board approval
Certain resolutions of the Executive Board are 
subject to the approval of the Supervisory Board. 
Examples are resolutions concerning the operational 
and financial objectives of the Company, the strategy 
designed to achieve the objectives, the parameters 
to be applied in relation to the strategy (for example, 
in respect of the financial ratios) and corporate 
social responsibility issues that are relevant to 
the Company. 

Also, decisions to enter into transactions under 
which Executive Board or Supervisory Board 
members would have conflicts of interest that are 
of material significance to the Company and/or to 
the relevant Executive Board member/Supervisory 
Board member require the approval of the 
Supervisory Board. 

Further reference is made to Article 8 paragraph 6 
of the Articles of Association, which contains a list 
of resolutions of the Executive Board that require 
Supervisory Board approval.

Delegated Member
The AGM may appoint one of the Supervisory Board 
members as Delegated Member. Mr. Das currently 
acts as the Delegated Member. The delegation to 
the Delegated Member does not extend beyond 
the duties of the Supervisory Board and does 
not comprise the management of the Company. 
It intends to effect a more intensive supervision 
and advice and more regular consultation with the 
Executive Board. 

The Delegated Member has a veto right concerning 
resolutions of the Supervisory Board to approve the 
resolutions of the Executive Board referred to in 
Article 8 paragraph 6 under a, b and c of the Articles 
of Association of the Company.

The role of Delegated Member is consistent with 
best practice provision 2.3.8 of the Code, except 
insofar that the delegation is not temporary but is 
held for the term for which the member concerned is 
appointed by the AGM. 

Preparatory Committee
The Preparatory Committee prepares decision- 
making of the Supervisory Board on matters not 
already handled by any of the other committees, 
such as in relation to acquisitions and investments.

The Company is of the opinion that the position of 
Delegated Member, which has been in existence 
since 1952, befits the structure of the Company.

Committees
The Supervisory Board has five committees: the 
Preparatory Committee, the Audit Committee, 
the Remuneration Committee, the Selection & 
Appointment Committee, the Americas Committee 
until December 2020, and since December 2020, 
the Sustainability & Responsibility Committee. 
The function of these committees is to prepare the 
decision-making of the Supervisory Board.

The Supervisory Board has drawn up regulations 
for each committee, setting out the role and 
responsibility of the committee concerned, its 
composition and the manner in which it discharges 
its duties. These regulations are available on our 
corporate website. 

In 2020, more than half of the members of the Audit 
Committee were independent within the meaning of 
best practice provision 2.1.8 of the Code. 

For the Remuneration Committee and the Selection 
& Appointment Committee the independence 
criteria of best practice provision 2.3.4 are not met.

The Report of the Supervisory Board states the 
composition of the committees, the number of 
committee meetings and the main items discussed.

Audit Committee
The Audit Committee may not be chaired by the 
Chairman of the Supervisory Board or by a former 
member of the Executive Board. At least one member 
of the Audit Committee shall be a financial expert 
with relevant knowledge and experience of financial 
administration and accounting for listed companies 
or other large legal entities.

The Audit Committee focuses on supervising the 
activities of the Executive Board with respect to: 
(i) the operation of the internal risk management 
and control systems, including the enforcement 
of the relevant primary and secondary legislation 
and supervising the operation of codes of conduct;
(ii) the provision of financial information by the 
Company; (iii) compliance with recommendations 
and observations of internal and external auditors;
(iv) the role and functioning of Global Audit, 
the internal audit function; (v) the policy of the 
Company on tax risk management; (vi) relations 
with the external auditor, including, in particular, 
its independence, remuneration and any non-audit 
services for the Company; (vii) the financing of the 
Company; and (viii) the applications of information
and communication technology.

The Audit Committee acts as the principal contact 
for the external auditor if the external auditor 
discovers irregularities in the content of the financial 
reporting. The Audit Committee meets with the 
external auditor as often as it considers necessary, 
but at least once a year, without the Executive Board 
members being present.

Heineken N.V. Annual Report 202044

Corporate Governance statement

Remuneration Committee
The Remuneration Committee may not be chaired by 
the Chairman of the Supervisory Board or by a former 
member of the Executive Board. However, given the 
structure of the Heineken Group and the character of 
the Board of Directors of Heineken Holding N.V., the 
regulations of the Remuneration Committee permit 
that the Remuneration Committee is chaired by a 
Supervisory Board member who is a member of the 
Board of Directors of Heineken Holding N.V. 

The current Chairman of the Remuneration 
Committee, Mr. M. Das, is a Non-Executive Director 
(and Chairman) of Heineken Holding N.V.

The Remuneration Committee, inter alia, makes 
the proposal to the Supervisory Board for the 
remuneration policy for the Executive Board and 
Supervisory Board to be pursued, and makes a 
proposal for the remuneration of the individual 
members of the Executive Board for adoption by the 
Supervisory Board.

Selection and Appointment Committee
The Selection & Appointment Committee, inter 
alia: (i) draws up selection criteria and appointment 
procedures for Supervisory Board members and 
Executive Board members; (ii) periodically assesses 
the size and composition of the Supervisory Board 
and the Executive Board, and makes a proposal for 
a composition profile of the Supervisory Board as 
well as a diversity policy; (iii) periodically assesses 
the functioning of individual Supervisory Board 
members and Executive Board members and 
reports on this to the Supervisory Board; (iv) makes 
proposals for appointments and reappointments;  
(v) supervises the policy of the Executive Board on 
the selection criteria and appointment procedures 
for senior management; and (vi) decides on a request
from Executive Board members to accept a board 
membership of a Large Dutch Entity (as defined 
above) or foreign equivalent.

Americas Committee
The Americas Committee advises the Supervisory 
Board on the overall strategic direction of the 
Americas Region and reviews and evaluates the 
performance, the organisation and the management 
in the Americas Region.

Convocation
Pursuant to the law, the Executive Board or the 
Supervisory Board shall convene the AGM with a 
convocation period of at least 42 days (excluding 
the date of the meeting, but including the 
convocation date).

In December 2020, the Supervisory Board decided 
to discontinue and absorb the responsibilities of the 
Americas Committee and as a result will supervise 
all regions alike.

Sustainability & Responsibility Committee
In December 2020, the Supervisory Board installed 
a Sustainability & Responsibility Committee to 
increase the focus on sustainability and responsibility 
going forward. The purpose of this Committee will 
include oversight of the overall Company strategy and 
performance in relation to the environment, social 
sustainability and responsibility.

General Meeting
Annually, within six months after the end of the 
financial year, the AGM shall be held, in which, inter 
alia, the following items shall be brought forward: 
(i) the discussion of the management report; (ii) the 
adoption of the Executive Board’s and Supervisory 
Board’s remuneration policy insofar as adjustments 
to those policies lead to a new policy or four years 
after adoption; (iii) the remuneration report of the 
members of the Executive Board and members of the 
Supervisory Board; (iv) the discussion and adoption of 
the financial statements; (v) discharge of the members
of the Executive Board for their management; 
(vi) discharge of the members of the Supervisory 
Board for their supervision on the management; and
(vii) appropriation of profits.

According to the articles of association, the AGM 
shall be held in Amsterdam. Due to COVID-19 and in 
accordance with the Dutch Emergency Act, the AGM 
2020 was held fully virtual.

The Executive Board and the Supervisory Board 
are obliged to convene an AGM upon request of 
shareholders individually or collectively owning at 
least 10% of the shares issued. Such meeting shall be 
held within eight weeks of the request and shall deal 
with the subjects as stated by those who wish to hold 
the meeting.

Right to include items on the agenda
If the Executive Board has been requested in writing 
not later than 60 days prior to the date of the AGM to 
deal with an item by one or more shareholders who 
solely or jointly represent at least 1% of the issued 
capital, the item will be included in the convocation 
or announced in a similar way. 

A request of a shareholder for an item to be included 
on the agenda of the AGM needs to be substantiated. 
The principles of reasonableness and fairness may 
allow the Executive Board to refuse the request.

The Code provides the following in best practice 
provision 4.1.6: “A shareholder should only exercise 
the right to put items on the agenda after they have 
consulted with the management board on this. If one 
or more shareholders intend to request that an item 
be put on the agenda that may result in a change in 
the Company’s strategy, for example as a result of 
the dismissal of one or several management board 
or supervisory board members, the management 
board should be given the opportunity to stipulate 
a reasonable period in which to respond (the 
response time)”.

The opportunity to stipulate the response time 
should also apply to an intention as referred to 
above for judicial leave to call an AGM pursuant to 
Section 2:110 of the Dutch Civil Code. The relevant 
shareholder should respect the response time 
stipulated by the management board, within the 
meaning of best practice provision 4.1.7.

If the Executive Board invokes a response time, 
such period shall not exceed 180 days from the 
moment the Executive Board is informed by one or 
more shareholders of their intention to put an item 
on the agenda to the day of the AGM at which the 
item is to be dealt with. The Executive Board shall 
use the response time for further deliberation and 
constructive consultation. This shall be monitored 
by the Supervisory Board. The response time shall 
be invoked only once for any given AGM and shall 
not apply to an item in respect of which the response 
time has been previously invoked.

Record date
For each AGM, Dutch law provides a record date for 
the exercise of the voting rights and participation in 
the meeting, which record date shall be the 28th day 
prior to the date of the meeting. The record date shall 
be included in the convocation notice, as well as the 
manner in which those entitled to attend and/or vote 
in the meeting can be registered and the manner in 
which they may exercise their rights.

Only persons who are shareholders on the record 
date may participate and vote in the AGM.

Heineken N.V. Annual Report 202045

Corporate Governance statement

Each share confers the right to one vote. Blank votes 
shall be considered as not having been cast.

 – The remuneration policy for Supervisory 

Board members

Participation in person, by proxy or 
through electronic communication
Each shareholder is entitled, either personally or 
by proxy authorised in writing, to attend the AGM, 
to address the meeting and to exercise his or her 
voting rights.

The Executive Board may determine that the 
powers set out in the previous sentence may also be 
exercised by means of electronic communication.

If a shareholder wants to exercise his or her rights 
by proxy authorised in writing, the written power of 
attorney must be received by the Company no later 
than on the date indicated for that purpose in the 
convocation notice. Through its corporate website, 
the Company generally facilitates that shareholders 
can give electronic voting instructions.

Attendance list
Each person entitled to vote or otherwise entitled to 
attend a meeting, or such person’s representative, 
shall have to sign the attendance list, stating 
the number of shares and votes represented by 
such person.

The Executive Board may determine in the 
convocation notice that any vote cast prior to 
the AGM by means of electronic communication 
shall be deemed to be a vote cast in the AGM. 
Such a vote may not be cast prior to the record date. 
A shareholder who has cast his or her vote prior to 
the AGM by means of electronic communication 
remains entitled, whether or not represented by a 
holder of a written power of attorney, to participate 
in the AGM.

Minutes
The proceedings in the AGM shall be recorded in 
minutes taken by a secretary to be designated by the 
chairman of the meeting. Upon request, the record 
of the proceedings of the AGM shall be submitted to 
shareholders, ultimately within three months after 
the conclusion of the meeting.

Resolutions to be adopted by the AGM 
The AGM has authority to adopt resolutions 
concerning, inter alia, the following matters:

Chairman of the AGM
The AGM shall be presided over by the Chairman 
or the Vice-Chairman of the Supervisory Board 
or, in his absence, by one of the Supervisory Board 
members present at the meeting, to be designated 
by them in mutual consultation. If no members of 
the Supervisory Board are present, the meeting shall 
appoint its own chairman.

 – Issue of shares by the Company or rights on 

shares (and to authorise the Executive Board to 
resolve that the Company issues shares or rights 
on shares)

 – Authorisation of the Executive Board to resolve

that the Company acquires its own shares

 – Cancellation of shares and reduction of

share capital

Voting
All resolutions of the AGM shall be adopted by an 
absolute majority of the votes cast, except for those 
cases in which the law or the Articles of Association 
prescribe a larger majority.

 – Appointment of Executive Board members

 – The remuneration policy for Executive 

Board members

 – Suspension and dismissal of Executive

Board members

 – Appointment of Supervisory Board members

 – The remuneration of Supervisory Board members

 – Suspension and dismissal of Supervisory

Board members

 – Appointment of the Delegated Member of the

Supervisory Board

 – Adoption of the financial statements

 – Granting discharge to Executive and Supervisory

Board members

 – Dividend distributions

 – A material change in the corporate

governance structure

 – Appointment of the external auditor

 – Amendment of the Articles of Association, and

 – Liquidation.

Resolutions on a major change in the identity or 
character of the Company or enterprise shall be 
subject to the approval of the AGM. This would at least 
include (a) the transfer of the enterprise or the transfer 
of practically the entire enterprise of the Company to 
a third party, (b) the entering into or the termination 
of a lasting co-operation of the Company or a 
subsidiary with another legal entity or company or a 
fully liable partner in a limited partnership or general 
partnership, if such co-operation or termination is 
of fundamental importance to the Company and 
(c) acquiring or disposing of a participation in the 
capital of a company by the Company or a subsidiary 
amounting to at least one-third of the amount of 
assets according to the Company’s consolidated 
balance sheet plus explanatory notes as laid down in 
the last adopted financial statements of the Company.

Article 10 of the EU Take-Over 
Directive Decree

Shares

The issued capital of the Company amounts to 
€921,604,180.80, consisting of 576,002,613 shares of 
€1.60 each. Each share carries one vote. The shares 
are listed on Euronext Amsterdam.

All shares carry equal rights and are freely 
transferable (unless provided otherwise below).

Shares repurchased by the Company for the share- 
based Long-Term Incentive Plan (LTIP) or for any 
other purpose do not carry any voting rights and 
dividend rights.

Shareholders who hold shares on a predetermined 
record date are entitled to attend and vote at the 
AGM. The record date for the AGM of 22 April 2021 is 
28 days before the AGM, i.e. on 25 March 2021.

Law on the Conversion of Bearer Shares

As of 1 July 2019, the Dutch Law on the Conversion of 
Bearer Shares (Wet omzetting aandelen aan toonder) 
has entered into effect. All (bearer) shares in the 
Company’s authorised capital have already been 
registered as per earlier amendment of the Articles 
of Association. However, there still are certificates 
for bearer shares circulating which are eligible for 
submission with the Company. 

Pursuant to Dutch law, the Company received 12,037 
certificates for bearer shares without consideration 
on 31 December 2020. 

Any holder of certificates for bearer shares 
submitting its share certificates with the Company 
before 2 January 2026, shall receive a corresponding 
amount of registered shares by the Company as per 
the transitory provisions laid down in Article 18 of 
the Articles of Association.

Heineken N.V. Annual Report 202046

Corporate Governance statement

Substantial shareholdings
Pursuant to the Financial Supervision Act (Wet 
op het financieel toezicht) and the Decree on 
Disclosure of Major Holdings and Capital Interests 
in Issuing Institutions (Besluit melding zeggenschap 
en kapitaalbelang in uitgevende instellingen), the 
Netherlands Authority for the Financial Markets 
has been notified about the following substantial 
shareholdings regarding the Company:

 – Unless FEMSA’s economic interest in the Heineken
Group were to fall below 14%, the current FEMSA 
control structure were to change or FEMSA 
were to be subject to a change of control, FEMSA 
is entitled to have two representatives on the 
Company’s Supervisory Board, one of whom 
will be Vice-Chairman, who also serves as the 
FEMSA representative on the Board of Directors of 
Heineken Holding N.V.

 – Mrs. C.L. de Carvalho-Heineken (indirectly 
50.005%; the direct 50.005% shareholder is 
Heineken Holding N.V.).

 – Voting Trust (FEMSA) (indirectly 8.63%).

Restrictions related to shares  
held by FEMSA
Upon completion (on 30 April 2010) of the acquisition 
of the beer operations of Fomento Económico 
Mexicano, S.A.B. de C.V. (FEMSA), CB Equity LLP 
(belonging to the FEMSA Group) received Heineken 
N.V. shares (and Heineken Holding N.V. shares). 
Pursuant to the Corporate Governance Agreement 
of 30 April 2010 concluded between the Company, 
Heineken Holding N.V., L’Arche Green N.V., FEMSA 
and CB Equity LLP the following applies:

 – Subject to certain exceptions, FEMSA, CB Equity 
LLP, and any member of the FEMSA Group shall 
not increase its shareholding in Heineken Holding 
N.V. above 20% and shall not increase its holding 
in the Heineken Group above a maximum of 
20% economic interest (such capped percentages 
referred to as the ‘Voting Ownership Cap’).

Share plans
There is a share-based Long-Term Incentive Plan 
(‘LTIP’) for both the Executive Board members and 
senior management. Eligibility for participation 
in the LTIP by senior management is based on 
objective criteria.

Each year, performance shares are awarded to the 
participants. Depending on the fulfilment of certain 
predetermined performance conditions during a 
three-year performance period, the performance 
shares will vest and the participants will receive 
Heineken N.V. shares.

Shares received by Executive Board members upon 
vesting under the LTIP are subject to a holding 
period of five years as from the date of award 
of the respective performance shares, which is 
approximately two years from the vesting date.

Under the Short-Term Incentive Plan (STIP) 
for the Executive Board, Executive Board 
members are entitled to receive a cash bonus 
subject to the fulfilment of predetermined 
performance conditions. 

 – Subject to certain exceptions, FEMSA, CB Equity 
LLP and any member of the FEMSA Group may 
not exercise any voting rights in respect of any 
shares beneficially owned by it, if and to the extent 
that such shares are in excess of the applicable 
Voting Ownership Cap.

Executive Board members are obliged to invest 
at least 25% of their STIP payout in Heineken 
N.V. shares (investment shares) to be delivered by 
the Company; the maximum they can invest in 
Heineken N.V. shares is 50% of their STIP payout (at 
their discretion).

The investment shares (which are acquired by the 
Executive Board members in the year after the 
year over which the STIP payout is calculated) are 
subject to a holding period of five years as from 
1 January of the year in which the investment shares 
are acquired. 

Executive Board members are entitled to receive one 
additional Heineken N.V. share (a matching share) for 
each investment share held by them at the end of the 
respective holding period. 

The entitlement to receive matching shares shall 
lapse upon the termination by the Company 
of the employment agreement (in respect of 
Mr. Van Boxmeer), or service agreement (in respect 
of Mr. Van den Brink and Mrs. Debroux), as the case 
may be, for an urgent reason (‘dringende reden’) 
within the meaning of the law or in case of dismissal 
for cause (‘ontslag met gegronde redenen’) whereby 
the cause for dismissal concerns unsatisfactory 
functioning of the Executive Board member.

Due to impact of the COVID-19 pandemic on 
HEINEKEN’s business, and as announced on 22 April 
2020, there will be no STIP pay-outs (including the 
part related to achievement of individual objectives) 
for 2020 for Executive Board members and senior 
management, no LTI vesting for Executive Board 
members and, as a message of solidarity with the 
Company and its employees who are affected by 
this crisis, the Executive Board and Executive Team 
have collectively agreed to a 20% reduction in base 
salaries from May 2020 to December 2020.

In exceptional situations, extraordinary share 
entitlements may be awarded by the Executive 
Board to employees. These share entitlements are 
usually non-performance-related and the employees 
involved are usually entitled to receive Heineken N.V. 
shares after the expiry of a period of time.

The shares required for the LTIP, the STIP and the 
extraordinary share entitlements will be acquired 
by the Company on the basis of an authorisation 
granted by the AGM and subject to approval of the 
Supervisory Board of the Company.

Change of control
There are no important agreements to which the 
Company is a party and that will automatically come 
into force, be amended or be terminated under the 
condition of a change of control over the Company as 
a result of a public offer.

However, the contractual conditions of most of the 
Company’s important financing agreements and 
notes issued (potentially) entitle the banks and 
noteholders respectively to claim early repayment 
of the amounts borrowed by the Company in the 
situation of a change of control over the Company (as 
defined in the respective agreement).

Also, some of HEINEKEN’s important joint venture 
agreements provide that in case of a change of 
control over HEINEKEN (as defined in the respective 
agreement), the other party to such agreement may 
exercise its right to purchase HEINEKEN’s shares in 
the joint venture, as a result of which the respective 
joint venture agreement will terminate.

Heineken N.V. Annual Report 202047

Corporate Governance statement

The authorisation may be used in connection 
with the LTIP and the STIP for the members 
of the Executive Board and the LTIP for senior 
management, but may also serve other purposes, 
such as acquisitions. A new authorisation will 
be submitted for approval at the next AGM on 
22 April 2021.

Issue of shares
On 23 April 2020, the AGM authorised the Executive 
Board (for a period of 18 months) to issue shares or 
grant rights to subscribe for shares and to restrict 
or exclude shareholders’ pre-emption rights, 
with due observance of the law and Articles of 
Association (which require the approval of the 
Supervisory Board). 

The authorisation is limited to 10% of the Company’s 
issued capital as per 23 April 2020. 

The authorisation may be used in connection 
with the LTIP and the STIP for the members 
of the Executive Board and the LTIP for senior 
management, but may also serve other purposes, 
such as acquisitions. 

A new authorisation will be submitted for approval 
to the AGM at 22 April 2021.

Compliance with the Code
On 8 December 2016, the current Code was 
published, which came into effect on 1 January 2017. 

The Code can be downloaded at http://www.mccg.nl.

As stated in the Code, there should be a basic 
recognition that corporate governance must be 
tailored to the company-specific situation and, 
therefore, that non-application of individual 
provisions by a company may be justified.

HEINEKEN, in principle, endorses the Code’s 
principles and applies virtually all best practice 
provisions. However, given the structure of 
the Heineken Group and, specifically, the 
relationship between the Company and its 
controlling shareholder Heineken Holding N.V., the 
Company does not (fully) apply the following best 
practice provisions:

 – 2.1.7, 2.1.8, 2.1.10 and 2.3.4:

Number of independent Supervisory Board 
members as well as number of independent 
members of the Remuneration and Selection 
& Appointment Committees; in that light the 
Supervisory Board report does not state that 
best practice provisions 2.1.7 through 2.1.9 have
been fulfilled;

 – 2.2.2: 

Maximum terms of appointment Supervisory 
Board members; and

 – 2.3.8: 

Temporary nature of appointing a delegated
Supervisory Board member.

Furthermore, HEINEKEN has not fully applied 
best practice provision 3.2.3 (severance payment 
Executive Board members and notably the 
one-year salary limit for such payments) to 
Mr. Van Boxmeer, in view of his long-standing 
employment relationship (over 25 years in service) 
with the Company. 

Mr. Van Boxmeer had an employment agreement 
as from 1984 which was honoured when 
the best practice provision 3.2.3 came into 
existence. In connection with his end of service, 
Mr. Van Boxmeer has been treated in accordance 
with HEINEKEN’s approved remuneration policy 
as disclosed in our previous annual reports, as well 
as the terms of his employment agreement which 
dates from before the current Dutch Governance 
Code publication. 

The agreement with Mr. Van den Brink and Mrs. 
Debroux with regards to their terms comply with 
the Code. 

For more information please see the 
Remuneration Report.

Appointment and dismissal of Supervisory 
and Executive Board members
Members of the Supervisory Board and the Executive 
Board are appointed by the AGM on the basis of a non-
binding nomination by the Supervisory Board.

The AGM can dismiss members of the Supervisory 
Board and the Executive Board by a majority of the 
votes cast, if the subject majority at least represents 
one-third of the issued capital.

Amendment of the Articles of Association
The Articles of Association can be amended by 
resolution of the AGM in which at least half of 
the issued capital is represented and exclusively 
either at the proposal of the Supervisory Board 
or at the proposal of the Executive Board that has 
been approved by the Supervisory Board, or at the 
proposal of one or more shareholders representing at 
least half of the issued capital.

Acquisition of own shares
On 23 April 2020, the AGM authorised the Executive 
Board (for the statutory maximum period of 
18 months) to acquire own shares subject to the 
following conditions and with due observance of the 
law and the Articles of Association (which require 
the approval of the Supervisory Board):

The maximum number of shares which may be 
acquired is 10% of the issued capital of the Company 
as per 23 April 2020.

Transactions must be executed at a price between the 
nominal value of the shares and 110% of the opening 
price quoted for the shares in the Official Price List 
(Officiële Prijscourant) of Euronext Amsterdam on 
the date of the transaction or, in the absence of such a 
price, the latest price quoted therein.

Transactions may be executed on the stock exchange 
or otherwise.

Heineken N.V. Annual Report 202048

Corporate Governance statement

Other best practice provisions which are not 
applied relate to the fact that these principles and/ 
or best practice provisions are not applicable to 
the Company:

1.3.6: HEINEKEN has an internal audit function;

Statement of the Executive Board
This Report of the Executive Board, together with 
pages 121–157 of the Sustainability Review, serves as 
the management report for the purpose of Section 
391, Book 2 of the Dutch Civil Code.

2.8.1: This best practice provision situation has 
not arisen;

In accordance with best practice provision 1.4.3  
of the Code, we are of the opinion that:

 – this report provides sufficient insights into any
failings in the effectiveness of the internal risk 
management and control systems;

 – the aforementioned systems provide reasonable
assurance that the financial reporting does not 
contain any material inaccuracies;

 – based on the current state of affairs, it is justified 
that the financial reporting is prepared on a going
concern basis; and

 – this report states those material risks and 

uncertainties that are relevant to the expectation 
of the Company’s continuity for the period of 
twelve months after the preparation of this report.

3.1.2 sub vii: HEINEKEN does not grant options 
on shares;

4.1.5: This best practice provision relates 
to shareholders;

4.2.6: HEINEKEN has no anti-takeover measures;

4.3.1: This best practice provision relates 
to shareholders;

4.3.4: HEINEKEN has no financing 
preference shares;

4.3.5 and 4.3.6: This best practice provision relates to 
institutional investors;

4.4: HEINEKEN has no depositary receipts of shares, 
nor a trust office; and

4.3.3 and 5.1: HEINEKEN does not have a one-tier 
management structure.

In respect of transactions with related parties as 
disclosed in note 13.3, best practice provisions 2.7.3, 
2.7.4 and 2.7.5 of the Code have been observed.

It should be noted that the foregoing does not 
imply that these systems and these procedures 
provide absolute assurance as to the realisation of 
operational and strategic business objectives, or that 
they can prevent all misstatements, inaccuracies, 
errors, fraud and non-compliance with legislation, 
rules and regulations. 

For a detailed description of the risk management 
system and the principal risks identified, please refer 
to the Risk Management section.

In accordance with Article 5:25c paragraph 2 sub c of 
the Financial Markets Supervision Act, we confirm 
that, to the best of our knowledge:

 – the financial statements in this Annual Report 
2020 give a true and fair view of our assets and 
liabilities, our financial position at 31 December
2020, and the results of our consolidated 
operations for the financial year 2020; and

 – the Report of the Executive Board includes a 

fair review of the position at 31 December 2020 
and the development and performance during 
the financial year 2020 of Heineken N.V. and the 
undertakings included in the consolidation taken
as a whole, and describes the principal risks that 
Heineken N.V. faces.

This statement cannot be construed as a statement 
in accordance with the requirements of Section 
404 of the US Sarbanes-Oxley Act, which Act is not 
applicable to Heineken N.V.

Executive Board

R.G.S. van den Brink 
L.M. Debroux

Amsterdam, 9 February 2021

Heineken N.V. Annual Report 202049

To the Shareholders

During 2020, the Supervisory Board 
performed its duties in accordance with 
primary and secondary legislation and the 
Articles of Association of Heineken N.V. 
and supervised and advised the Executive 
Board on an ongoing basis.

Financial statements and  
results appropriation
The Supervisory Board hereby submits to the 
shareholders the financial statements and the 
report of the Executive Board for the financial 
year 2020, as prepared by the Executive Board and 
approved by the Supervisory Board in its meeting of 
10 February 2021. 

Deloitte Accountants B.V. audited the financial 
statements. Its report can be found on page 161 in the 
Other Information section.

The Supervisory Board recommends that 
shareholders, in accordance with the Articles of 
Association, adopt these financial statements. 

The underlying principle of the dividend policy is 
that 30-40% of net profit before exceptional items 
and amortisation of acquisition-related intangible 
assets (net profit beia) is placed at the disposal of 
shareholders for distribution as dividend. 

The proposed dividend amounts to €0.70 per share of 
€1.60 nominal value, amounting in total €403 million 
for payment of dividend out of the equity reserves. 

Due to the COVID-19 impact on HEINEKEN’s 
business and as announced on 22 April 2020, no 
interim dividend was paid in 2020.

Supervisory Board composition, 
independence and remuneration

Supervisory Board composition
Nationality

Composition

The Supervisory Board consists of 10 members: 
Jean-Marc Huët (Chairman), José Antonio Fernández 
Carbajal (Vice-Chairman), Maarten Das, Michel de 
Carvalho, Christophe Navarre, Javier Astaburuaga 
Sanjinés, Pamela Mars Wright, Marion Helmes, 
Rosemary Ripley and Helen Arnold. 

The General Meeting at the Annual General Meeting 
of Shareholders (AGM) on 23 April 2020 re-appointed 
Mrs. P. Mars Wright for a period of four years.

  Dutch 

  Mexican 

  British 

  American 

  Belgian 

  German 

Supervisory Board composition

Gender

  Male 

  Female 

Supervisory Board composition

Tenure

0–4 years 

5–8 years 

9–12 years 

>12 years 

20%

20%

10%

20%

10%

20%

60%

40%

40%

10%

30%

20%

Heineken N.V. Annual Report 202050

To the Shareholders

Jean-Marc (J.M.)  
Huët
1969

Dutch nationality

José Antonio (J.A.)  
Fernández Carbajal
Mexican nationality
1954

Maarten (M.)  
Das
1948

Dutch nationality

Male

Male

Michel (M.R.)  
de Carvalho
1944

British nationality

Male

Christophe (V.C.O.B.J.)  
Navarre
1958

Belgian nationality

Male

Male

Appointed in 2014; Chairman (as of 2019); latest 
reappointment in 2018*

Appointed in 2010; latest reappointment in 2018*
Vice-Chairman (as of 2010)

Appointed in 1994; latest reappointment in 2017*
Delegated Member (1995)

Appointed in 1996; latest reappointment in 2019*

Appointed in 2009; latest reappointment in 2017*

Profession:
Company Director

Profession:
Executive Chairman Fomento Económico 
Mexicano S.A.B. de C.V. (FEMSA)

Profession:
Lawyer

Profession:
Chairman Capital Generation Partners

Profession:
Chairman of Neptune International

Supervisory board seats (or non-executive board 
memberships) in Large Dutch Entities**: Vermaat 
Groep B.V.

Supervisory board seats (or non-executive board 
memberships) in Large Dutch Entities**.
Heineken Holding N.V.

Supervisory board seats (or non-executive 
board memberships) in Large Dutch Entities**: 
Heineken Holding N.V. (Chairman)

No supervisory board seats (or non-executive 
board memberships) in Large Dutch Entities**

No supervisory board seats (or non-executive 
board memberships) in Large Dutch Entities**

Other positions***:
Canada Goose Incorporated; Bridgepoint

Other positions***:
Coca-Cola Femsa S.A.B. de C.V. (Chairman); 
Tecnológico de Monterrey (Chairman); 
participates on the Board
of Industrias Peñoles S.A.B. de C.V.;  
Term Member of the MIT Corporation

Other positions***:
L’Arche Green N.V. (Chairman); L’Arche Holding 
B.V.

Other positions***:
Heineken Holding N.V. (Executive Director), 
L’Arche Green N.V.

No other positions***

Javier (J.G.) Astaburuaga 
Sanjinés
1959

Mexican nationality

Male

Pamela (P.)  
Mars Wright
1960

American  nationality

Marion (M.)  
Helmes
1965

German nationality

Female

Female

Appointed in 2010; latest reappointment in 2018*

Appointed in 2016; latest reappointment in 2020*

Appointed in 2018*

Profession:
Company Director

Profession:
Company Director

Rosemary (R.L.)  
Ripley
1954

American  nationality

Appointed in 2019*

Profession:
Managing Director at NGEN

Female

Helen (I.H.)  
Arnold
1968

German nationality

Appointed in 2019*

Profession:
President Data Network at SAP

Female

Profession:
Senior Vice President Corporate  
Development Fomento Económico  
Mexicano S.A.B. de C.V. (FEMSA)

No supervisory board seats (or non-executive 
board memberships) in Large Dutch Entities**

Other positions***:
Board member of Fomento Económico Mexicano 
S.A.B. de C.V. (FEMSA), Coca-Cola Femsa S.A.B. de 
C.V., and Acosta Verde, S.A. de C.V.

Supervisory board seats (or non-executive board 
memberships) in Large Dutch Entities**:
SHV Holdings N.V.

Other positions***:
Johns Hopkins International Medicine

No supervisory board seats (or non-executive 
board memberships) in Large Dutch Entities**

No supervisory board seats (or non-executive 
board memberships) in Large Dutch Entities**

No supervisory board seats (or non-executive 
board memberships) in Large Dutch Entities**

Other positions***:
British American Tobacco; Prosiebensat.1 Media, 
Siemens Healthineers AG

Other positions***:
Zevia LLC; HYLA, Inc; Nlyte Softwarde Lt.d.; 
Livingston Ripley Waterfowl Conservancy, 
advisory board of the Yale Center for Business 
and the Environment; 

Other positions***: 
TUI AG

* 
** 

For the maximum period of four years. 
 Large Dutch Entities are Dutch N.V.s, B.V.s or Foundations (that are required to prepare annual accounts pursuant to Chapter 9 of Book 2 of the Dutch Civil Code or similar legislation)
that meet two of the following criteria (on a consolidated basis) on two consecutive balance sheet dates:
(i) 
(ii)  The net turnover exceeds €40 million;
(iii)  The average number of employees is at least 250.

 The value of the assets (according to the balance sheet with the explanatory notes and on the basis of acquisition and manufacturing costs) exceeds €20 million;

***  Under ‘Other positions’, other functions are mentioned that may be relevant to performance of the duties of the Supervisory Board.

Heineken N.V. Annual Report 202051

To the Shareholders

The Supervisory Board has a diverse composition 
in terms of experience, gender, nationality and 
age. Four out of 10 members are women and eight 
out of 10 members are non-Dutch. There are six 
nationalities (American, Belgian, British, Dutch, 
German and Mexican) and age ranges between 51 
and 76. 

The Supervisory Board is of the opinion that a 
diversity of experience and skills is represented on 
its board. The elements of a diverse composition of 
the Supervisory Board are laid down in the Diversity 
Policy of the Supervisory Board, Executive Board 
and Executive Team as per best practice provision 
2.1.5 of the Dutch Corporate Governance Code of 
8 December 2016 (the ‘Code’).

The profile of the Supervisory Board and the 
Diversity Policy state that the Supervisory Board 
shall pursue that at least 30% of the seats shall be 
held by men and at least 30% by women. Currently, 
40% (i.e. four out of ten) of the Supervisory Board 
members are female. 

Diversity and gender are important drivers in 
the selection process. With reference thereto, 
the Supervisory Board is committed to retain 
an active and open attitude as regards selecting 
female candidates. 

The Supervisory Board notes that gender is a 
construct and is, in the opinion of the Board, only 
one element of diversity. The Supervisory Board is 
keen to embrace diversity at large and considers 
gender, experience, background, nationality, 
knowledge, skills and insight are equally important 
and relevant criteria in selecting new members.

Mr. Das  will have completed his four- year 
appointment term per the end of the AGM on 
22 April 2021. A non-binding nomination for 
reappointment of Mr. Das. as member of the 
Supervisory Board shall be submitted to the 2021 
AGM. Pursuant to best practice provision 2.1.8 of 
the Code, Mr. Das does not qualify as ‘independent’. 

However, the Supervisory Board has ascertained that 
Mr. Das in fact acts critically and independently. 

A reappointment of Mr. Das for a period of four years 
is not within the maximum appointment term of 
best practice provision 2.2.2 of the Code. However, 
in the interest of preserving the core values and 
the structure of the Heineken Group, the Company 
does not apply the maximum appointment period 
to members who are related by blood or affinity in 
the direct line descent to Mr. A.H. Heineken or who 
are members of the Board of Directors of Heineken 
Holding N.V.

In addition, Mr. Navarre will have completed his 
four-year appointment per the end of the AGM on 
22 April 2021. In accordance with the company’s 
articles of association and best practice provision 
2.2.2 of the Code, Mr. Navarre will not be nominated 
for reappointment as he has reached the maximum 
tenure of 12 years. 

The Supervisory Board is grateful for Mr. Navarre’s 
commitment and meaningful contribution to the 
Supervisory Board and its Americas Committee over 
the past 12 years.

A non-binding nomination will be submitted to the 
2021 AGM to appoint Mr. N. Paranjpe as member of 
the Supervisory Board as of 22 April 2021 for a period 
of four years. 

Independence
The Supervisory Board endorses the principle that 
the composition of the Supervisory Board shall be 
such that its members are able to act critically and 
independently of one another and of the Executive 
Board and any particular interests.

Given the structure of the Heineken Group, the 
Company is of the opinion that, in the context of 
preserving the continuity of the Heineken Group 
and ensuring a focus on long-term value creation, 
it is in its best interest and that of its stakeholders 

that the Supervisory Board includes a fair and 
adequate representation of persons who are related 
by blood or affinity in the direct line of descent to 
the late Mr. A.H. Heineken (former Chairman of the 
Executive Board), or who are members of the Board 
of Directors of Heineken Holding N.V., even if those 
persons would not, formally speaking, be considered 
‘independent’ within the meaning of best practice 
provision 2.1.8 of the Code.

Currently, the majority of the Supervisory Board 
(i.e. six of its ten members) qualify as ‘independent’ 
as per best practice provision 2.1.8 of the Code.

There are four members who in a strictly formal 
sense do not meet the applicable criteria for being 
‘independent’ as set out in the Code:

Mr. de Carvalho (who is the spouse of Mrs. C.L. 
de Carvalho-Heineken, the daughter of the late 
Mr. A.H. Heineken, and who also is an executive 
director of Heineken Holding N.V.), Mr. Das (who is 
the Chairman of the Board of Directors of Heineken 
Holding N.V.), Mr. Fernández Carbajal (who is 
a non-executive director of Heineken Holding 
N.V. and also is a representative of FEMSA) and 
Mr. Astaburuaga Sanjinés (who is a representative 
of FEMSA). However, the Supervisory Board has 
ascertained that Mr. de Carvalho, Mr. Das, Mr. 
Fernández Carbajal and Mr. Astaburuaga Sanjinés in 
fact act critically and independently.

Remuneration
The AGM determines the remuneration of the 
members of the Supervisory Board. 

In 2020, a remuneration policy for members of the 
Supervisory Board was approved by the general 
meeting on 23 April 2020 to comply with the Dutch 
law implementing the European Shareholders 
Rights Directive.

Meetings and activities of the  
Supervisory Board
During 2020, the Supervisory Board held seven 
meetings with the Executive Board. 

Due to the COVID-19 pandemic and the CEO 
transition, the agenda regularly included subjects 
such as the impact of COVID-19 and mitigating 
measures, and the development of the Company’s 
strategy aimed at determining how best to sustain 
growth and success in a fast changing world. 

In addition, the agenda for the Supervisory Board 
included long-term value creation as well as the 
manner in which the Executive Board implements 
the Company’s strategy, the Company’s culture 
to ensure proper monitoring by the Supervisory 
Board, the Company’s financial position, the 
results of the Regions and Operating Companies, 
acquisitions, large investment proposals, the yearly 
budget, management changes and the internal risk 
management and control system. 

The external auditor attended the meeting in which 
the annual results were discussed. 

In 2020, specific attention was given to the transition 
to a new Chairman and CEO of the Executive 
Board per 1 June 2020 and the impact of COVID-19, 
including mitigating measures. 

As a result, the Chairman of the Supervisory Board 
met more frequently with the CEO and kept the 
Supervisory Board informed. 

The Supervisory Board had a two-day meeting 
with the Executive Team to discuss the Company’s 
strategic priorities in a fast changing world. 
During this meeting strategic review efforts were 
discussed, focused on shaping the company to 
emerge stronger from the COVID-19 crisis.

Heineken N.V. Annual Report 202052

To the Shareholders

During the year, several representatives of senior 
management and the Executive Team were invited 
to give presentations to the Supervisory Board.

In 2020, the following subjects were presented in 
more detail:

 – The succession of the CEO, for which a thorough

succession process has been conducted.

 – Impact of COVID-19 and measures, amongst others, 

to ensure the health and safety of employees, support 
suppliers, commitment to no structural layoffs until 
the end of 2020 as a consequence of COVID-19, secure 
financing, establish a crisis governance through a 
Global Task Force installed to respond to COVID-19 
and pro-actively take business measures and 
mitigations (including cost reductions, suspending 
all travel, a hiring freeze, suspending all non-
committed CAPEX, and implementing remuneration
related measures affecting the Executive Board as 
further described in the Remuneration Report).

 – Building the Executive Team including the 

appointment of a Chief Digital & Technology 
Officer, and the succession and appointment of 
the Chief Supply Chain Officer, Chief Corporate 
Affairs and Transformation Officer, the Regional
President Asia Pacific, the Regional President 
Europe, as well as successors for the Chief 
Commerce Officer and Chief People Officer.

 – Navigating the COVID-19 pandemic while 

building a bright future including the state of the
business and the strategic response to the fast 
changing world.

Regular Executive Sessions were held without the 
Executive Board being present. The purpose of these 
sessions was to evaluate the Supervisory Board 
meetings and, where relevant, further reflect on 
particular subjects discussed at the meetings. 

One Executive Session was dedicated to the evaluation 
of the Supervisory Board relating to the performance, 
working methods, procedures and functioning of the 

Supervisory Board, its committees and its individual 
members as well as the functioning of the Executive 
Board and its individual members. These evaluations 
were conducted on the basis of individual interviews 
of the Supervisory Board members with the 
Chairman. The conversations covered topics such 
as the composition and expertise of the Supervisory 
Board, access to information, frequency and quality 
of the meetings, leadership developments, quality and 
timeliness of the meeting materials, and the nature of 
the topics discussed during meetings. The responses 
provided by the Supervisory Board members indicated 
that the Board continues to be a well-functioning team.

Committees
The Supervisory Board has five Committees: the 
Preparatory Committee, the Audit Committee, 
the Selection & Appointment Committee, the 
Remuneration Committee and, since December 
2020, the Sustainability & Responsibility Committee 
(instead of the Americas Committee). The terms of 
reference for the Committees are available on the 
Company’s website.

Preparatory Committee
Composition: Mr. Huët (Chairman), Mr. de Carvalho, 
Mr. Das and Mr. Fernández Carbajal. The Preparatory 
Committee met seven times. The Committee prepares 
decision-making by the Supervisory Board on matters 
not already handled by any of the other Committees, 
such as in relation to acquisitions and investments. 
The Chairman of the Executive Board also attends the 
Preparatory Committee meetings.

Audit Committee
Composition: Mrs. Helmes (Chairperson), Mr. Huët, 
Mr. Astaburuaga Sanjinés and Mrs. Arnold. The Audit 
Committee met four times. The members collectively 
have the experience and financial expertise to 
supervise the Executive Board in its activities in 
relation to the publication of financial statements and 

operation of the internal risk management and control 
systems, including the risk profile of the Company.

During the year, the Committee reviews the reports 
of the external auditor and Global Audit.

The Executive Board attended all meetings, and 
so did the external auditor, the Executive Director 
Global Audit, as well as the Senior Director Global 
Accounting and Risk Management. The Senior 
Director Global Finance Process and Services 
attended three out of four meetings.

The Executive Director Global Audit has direct 
access to the Audit Committee, primarily through its 
Chairperson. During the year, the Audit Committee 
met once with the external auditors and once 
with the Executive Director Global Audit, in both 
instances without management being present. 
In addition, the Chairperson of the Audit Committee 
and the Executive Director Global Audit held regular 
update meetings during the year.

The Committee supervises the activities of the 
Executive Board with respect to the publication of 
financial information. The Committee reviews, in 
the presence of the Executive Board and the external 
auditor, the appropriateness of the half-year reporting 
and the annual financial statements, focusing on:

 – The decisions made on the selection and

application of accounting policies.

 – The reliability and completeness of disclosures.

 – Compliance with financial, non-financial and 

other reporting requirements.

 – Significant judgements, estimates and assumptions

used in preparing the reports in respect of, 
among others, accounting for acquisitions and 
divestments, the annual impairment test and 
determining the level of provisions.

At the beginning of the year, the Committee reviews 
and approves the audit plans of the external auditor 
as well as Global Audit. The Committee focuses 
mainly on the scoping, key risks, staffing and budget.

The Chairperson of the Audit Committee held 
regular update meetings with the CFO and other 
senior executives to monitor the business impact of 
COVID-19 and measures taken to mitigate its impact. 
This included:

 – Measures taken to avoid liquidity risks.

 – Establishing crisis governance through a Global 
Task Force installed to respond to COVID-19 
and pro-actively take business measures and 
mitigations (including suspending all travel, a 
hiring freeze, suspending all non-committed 
CAPEX, cancellation of STI and LTI and a 20% 
voluntary base salary cut by the Executive Board
and the Executive Team),

 – Reviewing financial results and financing needs.

 – Responding to securing financing and getting

ready for post-COVID-19 developments

Furthermore, the Committee in 2020 discussed 
recurring topics, such as:

 – The effectiveness and the outcome of the internal
control and risk management systems, as well 
as changes made and improvements planned to 
these systems.

 – (Functional) Updates in respect of Global 

Procurement, Global Digital & Technology, Global 
Treasury & Insurance and Global Tax, Pensions, 
Business Conduct and Global Legal Affairs, as well 
as Risk Management.

 – Updates in respect of Global Digital & Technology

regarding information security in the office 
domain and the process control domain within 
the brewery.

 – HEINEKEN’s governance, risk and compliance
(GRC) activities, including the HEINEKEN 
Company Rules and the HEINEKEN Code of 
Business Conduct.

Heineken N.V. Annual Report 202053

To the Shareholders

 – Post investment reviews of large investments.

 – The outcome of the Global Audit activities.

 – The outcome of the annual Letter of 

Representation process and the report from the
Integrity Committee related to fraud reporting 
and Speak Up policy.

 – The evaluation of the external auditor, Deloitte

Accountants B.V.

In addition, a Technology and Data working session 
was held with the Committee to discuss a data-driven 
transformation of the business. The Chairperson of 
the Audit Committee informed the Supervisory Board 
of the discussions held in the Audit Committee in 
respect of these recurring topics and in particular the 
impact of and measures taken in respect of COVID-19.

Selection & Appointment Committee 
Composition: Mr. Huët (Chairman), 
Mr. de Carvalho, Mr. Das, Mr. Fernández Carbajal 
and Mrs. Mars Wright. The Selection & Appointment 
Committee met five times.

In 2020, the following subjects were on the agenda:

 – The succession of the CEO, which has been a 

thorough and robust process. The Chief HR Officer
and an external advisor have been extensively 
involved throughout the process. 

 – The appointment of a Chief Digital & Technology
Officer, and the succession and appointment of 
the Chief Supply Chain Officer, Chief Corporate 
Affairs and Transformation Officer, the Regional 
President Asia Pacific, the Regional President 
Europe, as well as successors for the Chief 
Commerce Officer and Chief People Officer. 

 – The composition and rotation schedule of the 

Supervisory Board and its Committees including
the succession of Mr. Navarre.

Remuneration Committee
Composition: Mr. Das (Chairman), Mr. de Carvalho, 
Mr. Huët and Mrs. Ripley. The Remuneration 
Committee met four times in 2020.

Sustainability & Responsibility Committee
Composition: Mr. Fernández Carbajal (Chairman), Mr. de Carvalho, Mrs. Mars Wright, Mrs. Ripley and 
Mr. Paranjpe (as observer until his appointment by the Annual General Meeting of Shareholders in 2021). 
The Committee was installed by the Supervisory Board in December 2020 and met once in 2020.

The Committee made recommendations to the 
Supervisory Board on 2020 target setting and 2019 
payout levels for the STIP and LTIP awards to the 
Executive Board, all of which were endorsed by the 
Supervisory Board. As part of the recommendations, 
the Remuneration Committee took note of the 
Executive Board member’s views with regard to the 
amount and structure of their own remuneration. 

The Remuneration Committee also received a report 
on status and trends in executive remuneration and 
executive remuneration governance in order to fulfil its 
remuneration governance responsibilities. The report 
aimed, among other things, to review alignment 
of HEINEKEN’s remuneration practices with its 
remuneration principles, to provide an overview of 
HEINEKEN’s competitive remuneration positioning 
versus the market, to assess the relation between 
actual remuneration and performance, and to update 
the Committee on executive compensation trends, 
regulatory developments and views of investors, 
external stakeholders including public opinion.

In the context of the significant impact of the 
COVID-19 crisis on the Company, remuneration 
related measures affecting the Executive Board have 
been implemented for 2020. These are explained in 
the Remuneration Report.

Americas Committee
Composition:  Mr. Fernández Carbajal (Chairman), 
Mr. de Carvalho, Mr. Navarre, and Mrs. Mars Wright. 
The Committee did not meet in 2020 as all matters 
relating to the Americas region were absorbed by the 
Supervisory Board as a whole. In December 2020, the 
Supervisory Board decided to discontinue and absorb 
the responsibilities of the Americas Committee and as a 
result will supervise all regions alike.

In 2020, the following subjects were on the agenda:

 – The scope of the Committee.

 – The Brewing a Better World strategy and current environmental footprint, responsible consumption

and social sustainability topics.

Attendance
The Supervisory Board confirms that all Supervisory Board members have adequate time available to 
give sufficient attention to the concerns of the Company. In 2020, the attendance rate was 97% for the 
Supervisory Board meetings and 97% including the Committee meetings. In case of absence, members are 
fully informed in advance, enabling them to provide input for the meeting, and they are also updated on the 
meeting outcome.

The table below provides an overview of the attendance record of the individual members of the Supervisory 
Board. Attendance is expressed as a number of meetings attended out of the number eligible to attend.

Evaluation of the Supervisory Board and the Executive Board.

Supervisory 
Board

Preparatory 
Committee

Audit 
Committee

Selection & 
Appointment 
Committee

Remune- 
ration  
Committee

Americas 
Committee

Mr. Huët
Mr. Fernández Carbajal 
Mr. Das 
Mr. de Carvalho
Mr. Navarre 
Mr. Astaburuaga Sanjinés 
Mrs. Mars Wright 
Mrs. Helmes 
Mrs. Ripley
Mrs. Arnold

7/7
7/7
7/7
7/7
5/7
7/7
7/7
7/7
7/7
7/7

7/7
7/7
7/7
7/7

4/4

4/4

4/4

4/4

4/4
4/4
4/4
4/4

4/4

4/4

4/4
4/4

4/4

0/0

0/0
0/0

0/0

Sustain-
ability & 
Responsi-
bility 
Committee

1/1

1/1

1/1

1/1

Heineken N.V. Annual Report 202054

To the Shareholders

Executive Board composition  
and remuneration

Composition

Best practice provision 2.2.1 of the Code 
recommends that an Executive Board member 
is appointed for a period of four years and that a 
member may be reappointed for a term of not more 
than four years at a time. 

In compliance with this best practice provision, the 
Supervisory Board has drawn up a rotation schedule 
to avoid, as much as possible, a situation in which 
Executive Board members retire at the same time.

Mr. Jean-François van Boxmeer was initially 
appointed for an indefinite term in 2001 and was 
reappointed for a period of four years in 2017. 

Mr. Dolf van den Brink, who was appointed for 
a period of four years during the AGM in 2020, 
succeeded Mr. Jean-François van Boxmeer as 
Chairman and CEO of the Executive Board on 
1 June 2020. 

Mrs. Laurence Debroux was reappointed for a period 
of four years in 2019.

Remuneration
The AGM approved the current remuneration 
policy for the Executive Board in 2011 and approved 
amendments in 2014, 2017 and 2020. 

Details of the policy and its implementation are 
described in the Remuneration Report.

Appreciation
The Supervisory Board wishes to express its 
gratitude to the members of the Executive Board and 
all HEINEKEN employees for their hard work and 
dedication in 2020.

Supervisory Board Heineken N.V.

Huët 
Fernández Carbajal 
Das 
de Carvalho 
Navarre 

Amsterdam, 9 February 2021

Astaburuaga Sanjinés  
Mars Wright  
Helmes 
Ripley 
Arnold

Heineken N.V. Annual Report 202055

Remuneration Report 2020

The remuneration policy reflects our longstanding remuneration principles of supporting 
the business strategy, paying for performance, and paying competitively and fairly. 
The remuneration policy and underlying principles support our long-term sustainable business 
growth in the widely diverse markets in which we operate.

This year, the revised Executive Board and Supervisory Board remuneration policies were submitted for 
approval to the April 2020 AGM. The AGM approved the revised policies with 97% and 99% favourable 
support respectively.

The perspective and input of internal and external stakeholders as well as public opinion have been taken into 
consideration in establishing and implementing the remuneration policy. HEINEKEN is also committed to an 
ongoing dialogue with shareholders and seeks the views of main shareholders before any material changes to 
remuneration arrangements are put forward for approval.

This Remuneration Report includes five sections:

Pay for performance 
We set clear and measurable targets for our short-term and long-term incentive policies, and we pay higher 
remuneration when targets are exceeded and lower remuneration when targets are not met.

Pay competitively 
We set target remuneration to be competitive with other relevant multinational corporations of similar size and 
complexity.

Pay fairly 
We set target remuneration to be internally consistent and fair; we regularly review internal pay relativities 
between the Executive Board and the wider employee population and aim to achieve consistency and 
alignment in, amongst others, remuneration changes, salary structures and the design of variable 
compensation where possible. 

Part I  
Describes the prevailing Executive Board remuneration policy, as adopted by the AGM in 2020, and as it has 
been implemented in 2020.

Part II 
Describes the prevailing Supervisory Board remuneration policy, as adopted by the AGM in 2020, and as it has 
been implemented in 2020.

Part III
Provides details of the Executive Board actual remuneration for performance ending in, or at year-end, 2020. 

Part IV
Provides details of the Supervisory Board actual remuneration ending in, or at year-end 2020.

Part V
Outlines adjustments to remuneration policy and implementation for 2021.

Part I – Executive Board remuneration policy 

Remuneration principles 
The Executive Board remuneration policy is designed to meet four key principles:

Support the business strategy 
We align our remuneration policy with business strategies focused on creating long-term sustainable growth 
and shareholder value, while maintaining a tight focus on short-term financial results.

Summary overview of remuneration elements
The Executive Board remuneration policy is simple and transparent in design, and consists of the following 
key elements: 

Strategic role

Facilitates attraction and is 
the basis for competitive pay
Rewards performance of  
day-to-day activities
Drives and rewards annual 
HEINEKEN performance 
Drives and rewards sound 
business decisions for the  
long-term health of HEINEKEN 
Aligns Executive Board and 
shareholder interests

Remuneration 
element 

Base salary

Short-term 
incentive 

Description 

Involves fixed cash compensation 
Aims for the median of the labour market peer group

Is based on achievements of annual measures, 
of which a weighted 75% relate to financial and 
operational measures for Heineken N.V. and 25% 
to individual leadership measures 
Aims, at target level, for the median of the labour 
market peer group 
Is partly paid in cash, and partly in investment shares 
with a holding period of five calendar years:
 –  the part paid in shares is between 25% and 50% of 
the full before-tax Short-term incentive amount, 
depending on the individual’s choice whether, and
to which extent, to exceed the mandatory 25% 
share investment

 –  the part in cash is paid net of taxes (i.e. after 
deduction of withholding tax due on the full
before-tax Short-term incentive amount)

 Investment shares are matched on a 1:1 basis after 
the holding period

Heineken N.V. Annual Report 202056

Remuneration Report 2020

Remuneration 
element 

Long-term  
incentive

Pensions

Benefits

Description 

Is based on achievements of three-year financial 
targets for Heineken N.V. 
Aims, at target level, for the median of the labour 
market peer group
Is awarded through the vesting of shares, net of taxes  
(i.e. after deduction of withholding tax due on the full 
before-tax Long-term incentive amount)
Vested shares are blocked for another two years,  
to arrive at a five-year holding restriction after the 
date of the conditional performance grant
Defined Contribution Pension Plan and/ 
or Capital Creation Plan
Provides a range of benefits, including, but not limited  
to, company car, fuel and health insurance
Aims to be in line with local market practice 

Strategic role

Drives and rewards sound 
business decisions for the  
long-term health of HEINEKEN
Aligns Executive Board and 
shareholder interests
Supports Executive 
Board retention

Provides for employee welfare 
and retirement needs
Provides market competitive 
benefits to aid retention

Labour market peer group 
A global labour market peer group was adopted by the AGM in 2011, and subsequently adjusted in 2012 and 
2017. The median target remuneration of this peer group is a reference point for the target remuneration of 
the CEO and CFO. Each year, the Remuneration Committee validates the peer group to ensure relevance, and 
recommends adjustments to the Supervisory Board if needed. For 2020 (and 2019), the peer group consisted 
of the following companies:

Anheuser-Busch InBev (BE)
Carlsberg (DK)

Diageo (UK)
Henkel (DE)

Coca-Cola (US)
Colgate-Palmolive (US)
Danone (FR)

Kimberley-Clark (US)
Mondelēz International (US)
L’Oréal (FR)

Nestlé (CH)
Pepsico (US)

Pernod Ricard (FR)
Unilever (NL)

Base salary
Every year, peer group and base salary levels are reviewed, and the Remuneration Committee may propose 
adjustments to the Supervisory Board. HEINEKEN aims to compensate at median on target remuneration of 
the peer group. However, when changes in base salary are considered, broader factors are taken into account, 
including but not limited to the individual and business performance and the internal pay relativities. 

Short-term incentive
The Short-term incentive (STI) is designed to drive and reward the achievements of HEINEKEN’s annual 
performance targets. Through its payout in both cash and investment shares it also drives and rewards 
sound business decisions for HEINEKEN’s long-term health while aligning Executive Board and shareholder 
interests at the same time. The target STI opportunities for 2020 are 140% of base salary for the CEO and 
100% of base salary for the CFO. These percentage opportunities are well aligned with the labour market peer 
group medians. 

The STI opportunities are for a weighted 75% based on financial and operational measures for Heineken N.V., 
and for a weighted 25% on individual leadership measures. At the beginning of each year, the Supervisory 
Board establishes the performance measures, their relative weights and corresponding targets based on 
HEINEKEN’s business priorities for that year. The Supervisory Board ensures that a balanced mix of financial, 
operational and individual performance measures is selected, which incentivises executives to achieve our 
annual business strategy and the growth of shareholder value. The financial and operational measures and 
their relative weights are reported in the Remuneration Report upfront; the numerical performance targets 
themselves are not disclosed as they are considered to be commercially sensitive. In the first weeks of the 
following year, the Supervisory Board reviews the Company and individual performance against the pre-set 
targets, and approves the STI payout levels based on the performance achieved. The performance on each of 
the measures is reported in qualitative terms in the Remuneration Report after the end of the performance 
period. The STI payout for 2020 is subject to four performance measures: Organic Net Revenue Growth 
(weight: 35%), Organic Net Profit beia Growth (weight: 15%), Free Operating Cash Flow (weight: 25%) and 
Individual Leadership measures (weight: 25%). The Individual leadership measures are a mix of quantitative 
and qualitative measures focused on the implementation of HEINEKEN’s strategy. The 2020 individual 
leadership measures were selected in line with our ambition to contribute to an inclusive and sustainable 
economy and society. 

For 2021 the individual leadership objectives will be tied to achievement of our EverGreen strategy which 
includes sustainability and social goals.

Heineken N.V. Annual Report 202057

Remuneration Report 2020

For each performance measure, a threshold, target and maximum performance level is set with the following 
STI payout, as a percentage of target payout:

Threshold performance

50% of target payout

Target performance

100% of target payout

Maximum performance

200% of target payout.

For each measure, payout in between these performance levels is on a straight-line basis; below threshold 
performance the payout is zero, whereas beyond maximum performance it is capped at 200% of payout 
at target.

In line with policy, 25% of the STI payout is paid out in shares, referred to as investment shares. At their 
discretion, the Executive Board members have the opportunity to indicate before the end of the performance 
year whether they wish to receive up to another 25% of their STI payout in additional investment shares. 
All investment shares thus received are then blocked and cannot be sold under any circumstance, including 
resignation, for five calendar years to link the value of the investment shares to long-term Company 
performance. Withholding tax on the investment shares and on the cash part of the STI payout is settled 
with the cash part at the time of payout. After the blocking period is completed after five calendar years, the 
Company will match the investment shares 1:1 in the first weeks of the following year, i.e. one matching share 
is granted for each investment share. As from then, there are no holding requirements on these investment 
shares anymore, and there are no holding requirements on the resulting matching shares that remain after 
withholding tax on these shares. According to plan rules, matching entitlements will be forfeited in case of 
dismissal by the Company for an urgent reason within the meaning of the law (‘dringende reden’), or in case of 
dismissal for cause (‘gegronde reden’), whereby the cause for dismissal concerns unsatisfactory functioning 
of the Executive Board member. With this ‘deferral-and-matching’ proposition a significant share ownership 
by the Executive Board is ensured, creating an increased alignment with the interests of shareholders. 
The Supervisory Board has the power to revise the amount of the STI payout to an appropriate amount if 
the STI payout that would have been payable in accordance with the agreed payment schedule would be 
unacceptable according to standards of reasonableness and fairness. The Supervisory Board is entitled to 
claw back all or part of the STI payout (in cash, investment shares or matching shares) insofar as it has been 
made on the basis of incorrect information about achieving the performance conditions.

Long-term incentive
The Long-term incentive (LTI) is designed to drive and reward sound business decisions for HEINEKEN’s 
long-term health, and to align the Executive Board with shareholder interests by linking rewards to 
HEINEKEN’s share price performance. The target LTI opportunities for 2020 are 150% of base salary for the 
CEO and 125% of base salary for the CFO.

Each year, a target number of performance shares is conditionally granted based on the aforementioned 
target LTI opportunity percentage of that year, the base salary of that year, and the closing share price of 
31 December of the preceding year. The vesting of these performance shares is contingent on HEINEKEN’s 
performance over a period of three years on four fundamental financial performance measures:

Organic Net Revenue Growth

To drive top line growth

Organic Operating Profit beia Growth

To drive profitability and operational efficiency

Earnings Per Share (EPS) beia Growth

To drive overall long-term Company performance

Free Operating Cash Flow

To drive focus on cash.

These four performance measures have equal weight to minimise the risk that participants over-emphasise 
one performance measure to the detriment of others. At the beginning of each performance period, the 
Supervisory Board establishes the corresponding numerical targets for these performance measures based 
on HEINEKEN’s business priorities. These targets are not disclosed upfront as they are considered to be 
commercially sensitive. In the first weeks after the end of the performance period, the Supervisory Board 
reviews the Company’s performance against the pre-set targets, and approves the LTI vesting based on the 
performance achieved. The performance on each of the measures is reported in qualitative terms in the 
Remuneration Report after the performance period has been completed (cf. Part III).

For each performance measure, a threshold, target and maximum performance level is set with the following 
performance share vesting schedule:

Threshold performance

50% of performance shares vests

Target performance

100% of performance shares vests

Maximum performance

200% of performance shares vests.

Heineken N.V. Annual Report 202058

Remuneration Report 2020

For each measure, vesting in between these performance levels is on a straight-line basis; below threshold 
performance the vesting is zero, whereas beyond maximum performance it is capped at 200% of vesting 
at target.

The Supervisory Board has the power to revise the amount of performance shares that will vest to an 
appropriate number if the number of performance shares that would have vested under the agreed vesting 
schedule would be unacceptable according to standards of reasonableness and fairness. The Supervisory 
Board is entitled to claw back all or part of the shares transferred to the Executive Board members upon 
vesting (or the value thereof) insofar as vesting occurred on the basis of incorrect information about 
achieving the performance conditions. The vested performance shares that remain after withholding tax are 
subject to an additional holding restriction of two years, to arrive at a five-year holding restriction after the 
date of the conditional performance grant.

Pay mix
The mix between fixed pay and variable pay for various levels of performance is illustrated below. In these 
charts, fixed pay refers to base salary only, excluding pensions and other emoluments, and variable pay 
consists of the aforementioned Short-term and Long-term incentive opportunities, including the ‘deferral-
and-matching’ proposition. Share price movements during performance and holding periods are hereby not 
included since these are unknown in the context of target remuneration.

CEO target pay mix 2020-2021

100%

36%

64%

22%

78%

12%

88%

Below threshold  
performance

At threshold  
performance

At target  
performance

At/beyond 
max performance

CFO target pay mix 2020-2021

100%

42%

58%

27%

73%

15%

85%

Below threshold  
performance

At threshold  
performance

At target  
performance

At/beyond max  
performance

  Fixed pay 

  Variable pay

Pensions
The members of the Executive Board participate in a defined-contribution Capital Creation Plan. As of 
2015, following pension reforms in the Netherlands, new members of the Executive Board receive the same 
contribution as new executives under Dutch employment contract below the Executive Board, which is 
currently 18% of base salary. This applies to our current CEO and CFO. Both Executive Board members have 
chosen to receive their full pension contributions as taxable income, as opposed to applying tax deferral to 
the maximum amount possible.

Benefits  
The members of the Executive Board are eligible to receive benefits in line with HEINEKEN’s most 
senior employees. The benefits include, but are not limited to, company car, fuel and health insurance. 
Other benefits could be offered in circumstances where this allows executives to successfully fulfil the 
responsibilities of their role. For example in case of a relocation the appropriate relocation support is 
provided. The levels of the benefits will be competitive in the relevant local market and could be changed year 
on year.

Loans
HEINEKEN does not provide loans to the members of the Executive Board.

Term of appointment
New members of the Executive Board are appointed by the AGM for the duration of 4 years, subject to 
reappointment by the AGM.

Notice period 
The service agreement may either be terminated by the member of the Executive Board or by the Company. 
The notice period will not be more than 12 months for both the Company and the individual.

Compensation rights on termination of employment/service agreement
If the Company gives notice of termination of the employment agreement of a member of the Executive 
Board for a reason which is not an urgent reason (‘dringende reden’) within the meaning of the law, or decides 
not to extend the service agreement upon its expiry, or if the AGM does not re-appoint them as member of the 
Executive Board for a subsequent term, the Company shall pay an amount equal to one year of base salary. 

The treatment of incentive awards will depend on the circumstances of departure. A proposal will be made by 
the Remuneration Committee to be pursued by the Supervisory Board. In case of dismissal by the Company 
for an urgent reason within the meaning of the law (‘dringende reden’), or in case of dismissal for cause 
(‘gegronde reden’) whereby the cause for dismissal concerns unsatisfactory functioning of the Executive 
Board member, the unvested incentive awards will be forfeited.

Heineken N.V. Annual Report 202059

Remuneration Report 2020

Derogation clause
The Supervisory Board, upon recommendation of the Remuneration Committee, may temporarily deviate 
from any sections of the Policy based on its discretion in the circumstances described below:

 – Upon change of the Executive Board member in accordance with the new hire policy,

 – In any other circumstance where the deviation may be required to serve the long-term interests and 

sustainability of the Company as a whole or to assure its viability.

New hire policy
Our recruitment policy is to offer a compensation package that allows HEINEKEN to attract, retain and 
motivate the individual with the right skills for the required role. When determining remuneration for 
an Executive Board member, the Supervisory Board will, at the recommendation of the Remuneration 
Committee, consider the role’s requirements, business needs, the individual’s skills and experience and the 
relevant external talent market.

Where an individual is recruited externally for an Executive Board member position, the remuneration 
package in their prior role will be taken into account. The Supervisory Board will seek to align the new 
member’s remuneration package with the Executive Board Remuneration Policy. The Company may offer 
compensation to buy out awards or other lost compensation which the candidate held prior to joining 
HEINEKEN, but which lapsed upon leaving their previous employer. The rationale of any such award will be 
disclosed in the Remuneration Report.

Where an individual is appointed to the Executive Board through internal promotion or following a 
corporate transaction (e.g. an acquisition), the Board retains the ability to honour any legally binding legacy 
arrangements agreed prior to the appointment.

Remuneration Governance
The Remuneration Committee makes the proposal to the Supervisory Board for the Remuneration Policy to 
be pursued, and makes a proposal for the remuneration of the individual members of the Executive Board 
for adoption by the Supervisory Board. In accordance with Dutch Law, the remuneration policy will be 
submitted for approval to the AGM at least every four years, or in case of material amendments to the policy. 
The Executive Board members shall not participate in the decision making regarding their own remuneration 
to avoid conflict of interest.

Part II –Supervisory Board remuneration policy  

Remuneration principles 
The Supervisory Board remuneration policy is designed to attract and retain high-class and diverse profiles 
with relevant skills and experience that are required to perform the Supervisory Board’s duties and it ensures 
appropriate corporate governance by meeting the following key principles:

 – Support the business strategy  

We align our remuneration policy with business strategies focused on creating long-term sustainable 
growth and shareholder value. 

 – Pay for purpose 

We align our remuneration policy to promote the independence and objectivity of our Supervisory Board 
members, which is a key element to best serve the long-term interest of the company. 

 – Pay competitively 

We set remuneration levels to be competitive with other relevant multinational corporations of similar size 
and complexity.

While establishing and implementing the policy, the perspective and input of internal and external 
stakeholders and the external environment in which HEINEKEN operates, are taken into consideration. 
HEINEKEN is also committed to an ongoing dialogue with shareholders and seeks the views of significant 
shareholders before any material changes to remuneration arrangements are put forward for approval.

Heineken N.V. Annual Report 202060

Remuneration Report 2020

Summary overview of remuneration elements
The Supervisory Board remuneration policy is simple and transparent in design, and consists of the following 
key elements:

Element 

Purpose 

Description

Base Board  
Fees 

Committee  
Fees 

 –  Supervisory Board members receive 

 –  The Remuneration Committee is 

a fixed cash compensation for 
their services.

 –  In line with the Dutch Corporate 

Governance code, no variable pay and / 
or equity awards are offered.

 –  In order to provide a fee level that is 
competitive with other companies 
comparable to HEINEKEN, reviews are
conducted on a regular basis.

responsible to review the compensation
levels on a regular basis and to bring 
forward proposals (if any) to the 
Supervisory Board. Proposals are 
submitted to the Annual General 
Meeting for approval.

 –  This review is done through a 

benchmark assessment against a 
pan-European peer group consisting of 
companies that are of comparable size 
to HEINEKEN.

 –  Supervisory Board members 

 –  Members are eligible to receive 

are compensated for additional
responsibilities such as 
Committee membership.

 –  In order to provide a fee level that is 
competitive with other companies 
comparable to HEINEKEN, reviews are
conducted on a regular basis.

additional fees in respect of serving as a
Chairman or Member of a Committee.

 –  Fee levels between Committees can 
differ if this is deemed appropriate 
depending on the time commitment 
and responsibilities associated with the
Committee membership.

 –  Fees are additive; if a Board member 
serves in multiple Committees, the 
compensation will consist of the Board
membership fee and the sum of the 
corresponding Committee fees.
 –  Members receive reimbursement of 

travel expenses and are compensated 
for intercontinental travel required to
exercise their role.

 –  Small benefits such as retirement gifts

may also be provided.

Allowances  
and Benefits

 –  Supervisory Board members are 
reimbursed and compensated for 
additional efforts that enable them to
exercise their role.

Heineken N.V. Annual Report 202061

Remuneration Report 2020

Part III – The Executive Board actual remuneration for performance ending in, or at year-end, 2020  

The following table provides an overview of the Executive Board actual remuneration that became unconditional in, or at year-end, 2020. For disclosures in line with IFRS reporting requirements, which are ‘accrual-based’ 
over earning/performance periods and partly depend on estimations/assumptions, see note 13.3 ‘Related parties’ on page 115. The Supervisory Board conducted a scenario analysis with respect to possible outcomes of the 
variable remuneration disclosed in this section.

Van den Brink
Debroux
Van Boxmeer

(1) Base  
salary  
in €1,2&3

631,317
736,667
500,000

2018-2020 Long-term incentive

Matching entitlements

(2) 2020 
Short-term  
incentive 
in €4

(3) No. of  
performance  
shares
Vesting5

(4) Value of 
performance  
shares vesting 
in €5

–
–
–

–
–
–

–
–
–

(5) No. of  
matching  
entitlements  
vesting

–
5,713
20,105

(6) Value of  
matching  
entitlements  
vesting in €

–
521,140
1,833,978

(7) Pension 
cost in €

154,168
179,077
119,584

(8) Other  
emoluments 
in €

80,1706
154,168
5,536,1527

(9) Total   
in €

865,655
1,591,051
7,989,714

1   The base salary of Mr. Van Boxmeer represents the actual base salary paid from 1 January to 31 May 2020. 
2   The base salary of Mr. Van den Brink represents the actual base salary paid as from his appointment to the Executive Board on 24 April 2020.
3   The base salaries of Mr. Van den Brink, Mrs. Debroux and Mr. Van Boxmeer have been decreased by 20% as of May 1, 2020.
4   Following Supervisory Board decision in response to the COVID-19 crisis, the 2020 short term incentive has not been paid out.
5   Following Supervisory Board decision in response to the COVID-19 crisis, the 2018-2020 long term incentive plan has not vested.
6   Includes the expatriation allowances provided to Mr. Van den Brink during his international assignment in Asia from 24 April to 31 May, 2020, whilst being a member of the Executive Board.
7   Includes Mr. Van Boxmeer’s end of service indemnity as well as car benefits-in-kind provided from 1 January to 31 May 2020.

End of service agreement for Mr. Van Boxmeer as Chairman of the Executive Board and CEO and appointment of Mr. Van den Brink  
as member of the Executive Board and CEO at the 2020 AGM
In mutual agreement with the Supervisory Board and following the 2020 AGM, Mr. Van Boxmeer stepped down as CEO and Chairman of the Board of Heineken on 1 June 2020. Mr. Van Boxmeer continued to be paid in line with HEINEKEN’s 
normal Executive Board remuneration policy until the end of his service on 1 June 2020. Mr. Van Boxmeer’s end of service terms are aligned to HEINEKEN’s remuneration policy as disclosed in previous annual reports as well as the terms of 
his employment agreement, which dates from before the first Dutch Governance Code publication. Mr. Van Boxmeer received an end of service indemnity of EUR 5,520,000 in June 2020. This amount represents 12 months of remuneration, 
including variable compensation at target. In line with contractual obligations, Mr. Van Boxmeer’s existing long-term incentive awards (2019-2021 and 2020-2022 long-term incentive plans) will continue to be subject to vesting at their regular 
vesting dates in accordance with the predetermined performance conditions, and as defined in the Long Term Incentives Plan Rules. Shares that may vest under these plans will be subject to the holding period of two years. Furthermore, all 
existing investment shares/share matching entitlements will continue to be subject to the regular holding period (5 years). Mr. Van Boxmeer is subject to a 12 months non-competition restriction at end of service. 

Mr. Van Boxmeer was appointed to the Heineken Holding N.V. Board as a non-executive director effective 1 June 2020.

At the same AGM, the Supervisory Board nominated Mr. Van den Brink for appointment as member of the Executive Board as of 24 April 2020 and to hold the position of CEO and Chairman of the Executive Board as of 1 June 2020. The AGM 
approved the appointment.

Reduction of Executive Board remuneration in response to the COVID-19 crisis
In the context of the significant impact of the COVID-19 crisis on the Company, the following remuneration related measures were approved by the Supervisory Board in April 2020:

 – As described in our Executive Board remuneration policy, the Supervisory Board has the power to revise the amount of the STI payout to an appropriate level according to standards of reasonableness and fairness. 
Within that context, the Supervisory Board, in full agreement with the Executive Board, decided that regardless of performance conditions being met, the STI will not be paid out for the 2020 performance year,

 – As described in our Executive Board remuneration policy, the Supervisory Board has the power to revise the amount of performance shares that will vest to an appropriate level according to standards of reasonableness 

and fairness. Therefore, the Supervisory Board, in full agreement with the Executive Board, decided that regardless of performance conditions being met, the 2018-2020 long term incentive plan will not vest. 

Furthermore, the Executive Board voluntarily decided to personally contribute to the financial measures taken by the Company by reducing their base salary by 20% for the period 1 May to 31 December 2020.

Heineken N.V. Annual Report 202062

Remuneration Report 2020

ad (1) – Base salary
These base salaries have been paid to the members of the Executive Board for 2020. In the context of the COVID-19 crisis, the Executive Board has voluntarily decided to personally contribute to the financial measures taken 
by the Company by reducing their base salary by 20% for the period 1 May to 31 December 2020.

ad (2) – 2020 Short-term incentive 
In the context of the significant impact of the COVID-19 crisis on the Company, in April 2020 the Supervisory Board decided that the 2020 STI relating to the performance year 2020 will not be paid out. This includes the part 
of the STI relating to the achievement of individual leadership objectives. As a consequence, there will be no investment shares this year for either member of the Executive Board. The table below provides an overview of the 
investment shares at year-end that were awarded as part of previous STI payouts, and that have remained blocked and await 1:1 matching by the Company, provided the conditions thereto are met. Only when the holding 
period of the investment shares has been completed, will the matching share entitlements be converted into shares and transferred to the recipient.

Van den Brink
Debroux

Van Boxmeer

1   The share price as of 31 December 2020 is €91.22.

STI  
payout  
for 

2020
2020
2019
2018
2017
2016
2020
2019
2018
2017
2016

% of STI  
payout  
invested  
in shares

n.a.
n.a.
25%
25%
25%
25%
n.a.
25%
25%
25%
25%

Award  
date 

n.a.
n.a.
13.02.2020
14.02.2019
13.02.2018
16.02.2017
n.a.
13.02.2020
14.02.2019
13.02.2018
16.02.2017

No. of  
investment   
shares  
awarded

Value of  
investment shares  
as of the award  
date in € 

–
–
2,623
3,323
3,568
4,760
–
5,402
7,913
8,326
11,106

–
–
269,776
286,576
293,076
359,999
–
555,596
682,417
683,898
839,947

End of   
blocking  
period 

n.a.
n.a.
31.12.2024
31.12.2023
31.12.2022
31.12.2021
n.a.
31.12.2024
31.12.2023
31.12.2022
31.12.2021

Value of  
investment shares  
as of 31.12.20201  
in €

n.a.
n.a.
239,270
303,124
325,473
434,207
n.a.
492,770
721,824
759,498
1,013,089

Heineken N.V. Annual Report 202063

Remuneration Report 2020

ad (3) – 2018-2020 Long-term incentive: number of performance shares vesting
In the context of the significant impact of the COVID-19 crisis on the Company, in April 2020 the Supervisory Board decided that regardless of performance conditions achievement, the 2018-2020 LTI related to the 
performance period 2018-2020 will not vest.

Van den Brink6
Debroux

Van Boxmeer

Grant  
date

2020
2020
2019
2018
2017
2016
2020
2019
2018
2017
2016

No. of shares  
conditionally  
granted at  
target level1

Value of shares conditionally  
granted as  
of the grant  
date in €

12,144
11,194
13,763
10,569
12,630
11,426
19,754
24,288
21,570
25,260
22,852

1,021,310
1,151,303
1,186,921
868,138
955,207
832,613
2,031,699
2,094,597
1,771,760
1,910,414
1,665,225

Vesting  
date2

02.2023
02.2023
02.2022
02.2021
13.02.2020
14.02.2019 
02.2023
02.2022
02.2021
13.02.2020
14.02.2019

No. of shares  
vesting on the  
vesting date3 
 (before tax)

No. of shares  
vesting on the  
vesting date4  
(after tax)

t.b.d.
t.b.d.
t.b.d.
–
22,734
20,910
t.b.d.
t.b.d.
–
45,468
41,820

t.b.d.
t.b.d.
t.b.d.
–
15,389
13,836
t.b.d.
t.b.d.
–
24,157
21,279

End of   
blocking  
period

14.02.2025
14.02.2025
14.02.2024
n.a.
16.02.2022
11.02.2021
14.02.2025
14.02.2024
n.a.
16.02.2022
11.02.2021

Value of  
unvested or  
blocked shares  
as of 31.12.20205  
in €

588,551
542,485
667,001
–
1,403,785
1,262,120
957,354
1,177,103
–
2,203,602
1,941,070

1   Determined according to plan rules, using the closing share price of 31 December of the year preceding the grant date.
2   The vesting date is shortly after the publication of the financial statements after completion of the performance period.
3   Vested shares are disclosed in before-tax terms (i.e. before deduction of withholding tax due).
4   Vested shares are disclosed in after-tax terms (i.e. after deduction of withholding tax due).
5   The value for the grants in 2016, 2017 and 2018 is based on the actual number of shares vesting on the vesting date after tax withholding, i.e. after applying the relevant income tax rate, whereas the value for the grants in 2019 and 2020 is based on the number of performance shares conditionally granted at target level (since the 

number of performance shares vesting is yet unknown) after applying the currently prevailing income tax rate. The share price as of 31 December 2020 is €91.22. 

6   Performance shares granted to Mr. Van den Brink as per his appointment as Executive Board member on 24 April 2020. 

Heineken N.V. Annual Report 202064

Remuneration Report 2020

ad (4) – 2018-2020 Long-term incentive: value of performance shares vesting 
The value of performance shares vesting is based on the share price as of 31 December 2020 of €91.22. 

rate movements and can be very dependent on the Company’s annual performance since that performance 
impacts the remuneration of the Executive Board much more than of all other employees.

ad (5) – Number of matching entitlements vesting
These entries refer to the number of matching share entitlements that vested after year-end 2020, as a result 
of the investment in shares of part of the STI payout for performance year 2015, and holding on to these 
investment shares until year-end 2020. For Mr. Van Boxmeer the number of matching shares is the result 
of a 50% investment of this STI payout in investment shares at the time. For Mrs. Debroux the number of 
matching shares is the result of a 50% investment of this STI payout in investment shares at the time.

ad (6) – Value of matching entitlements vesting
The value of matching share entitlements vesting is based on the share price as of 31 December 2020 of €91.22.

ad (7) – Pension cost
The pension costs involve the employer contributions paid in the Capital Creation Plan as well as the 
employer contributions to the risk insurances for death and disability.

ad (8) – Other emoluments
The amounts mainly involve car benefits-in-kind, and also for Mrs. Debroux housing allowance (grossed-up) 
and schooling costs.

ad (9) – Total 
The addition of all remuneration elements as described in points (1) to (8).

Actual remuneration paid to former members of the Executive Board
There has not been any remuneration for 2020 paid to former members of the Executive Board.

Pay Ratio 
In the Netherlands a revised corporate governance code came into effect as of financial year 2017. This revised 
code requires Dutch stock-listed companies to consider pay ratios between Executive Board members and 
other employees within the Company when formulating the remuneration policy for the Executive Board, 
and to disclose these ratios in the Remuneration Report every year. 

The 2020 pay ratios for HEINEKEN are 30 for the CEO and 20 for the CFO, versus 166 and 87 in 2019 
respectively. These ratios are obtained by dividing the 2020 total remuneration for the CEO and CFO by the 
2020 average total remuneration of all other employees worldwide. The common denominator of these 
ratios is derived from note 6.4 on page 79 by dividing the 2020 total personnel expense (after subtracting the 
expense for contractors and for the Executive Board), by the reported FTE (minus two; excluding contractors), 
leading to an amount of 41,934 versus 42,937 in 2019. The total remuneration for the CEO and CFO is retrieved 
from note 13.3 on page 115. The reason why the Executive Board’s remuneration is obtained from note 13.3 
rather than from this Remuneration Report is explained by the fact that the personnel expense in note 6.4 is 
based on IFRS standards, which implies that the Executive Board’s remuneration also needs to be based on 
these standards for reasons of comparability. 

The Executive Board’s average pay ratio decrease of ca. 80% compared to 2019 results from a decrease in the 
remuneration of the CEO and CFO over 2019 by ca. 81%. The decrease in the CEO and CFO remuneration is 
predominantly driven by:

 – The cancellation of 2020 STI payout and 2018-2020 LTI vesting as well as the voluntary 20% base salary 

reduction, measures taken in the context of the COVID-19 crisis as referred on page 63. 

 – The CEO ratio calculation is based on the remuneration of Mr. Van den Brink as per appointment to the

Executive Board on 24 April 2020. 

Comparative overview of remuneration and company performance 
The following table provides a comparative overview since 2016 of annual Executive Board remuneration; 
average employee remuneration; Executive Board pay ratio; and company performance:

Total remuneration in thousands of €1

Year

2016

2017
2018
2019
2020

CEO

9,480

9,060
8,244
7,112
1,2616

CFO2

3,514

4,203
3,805
3,726
835

Average 
employee total 
remuneration in
thousands of €3

n.a.

42.1
41.7
42.9
41.9

Pay ratio4

CEO

n.a.

215
198
166
30

Organic net 
revenue 
growth %5

4.8%

5.0%
6.1%
5.6%
-11.9%

CFO

n.a.

100
91
87
20

As is commonly understood, such ratios are specific to the company’s industry, geographical footprint and 
organisational model. HEINEKEN has a truly wide geographical footprint, with the majority of its business 
and employees in emerging markets with widely different pay levels and structures compared to the 
Netherlands and Europe. In addition, HEINEKEN has a large number of breweries and in-house sales forces 
worldwide, which adds to the variety of pay within the Company. For other companies in other industries 
this will be different. Finally, pay ratios can also be quite volatile over time, as they may vary with exchange 

1   Total remuneration for the CEO and CFO as per note 13.3 Related Parties (i.e. fixed salary, short and long term incentives, pension contributions and 

other emoluments). 

2   Appointed on 23 April 2015.
3   Total personnel expense in thousands of € (after subtracting the expense for contractors and for the Executive Board) divided by the reported FTE (minus two; 

excluding contractors). Reporting available since 2017.

4   Total remuneration for the CEO and CFO divided by the average total remuneration of all other employees worldwide. Reporting available since 2017.
5   Organic net revenue growth percentage for the financial year (performance measure for short and long term incentives).
6   In 2020, CEO’s remuneration refers to Mr. Van den Brink, as per appointment to the Executive Board on 24 April 2020.

Heineken N.V. Annual Report 202065

Remuneration Report 2020

Part IV – The Supervisory Board actual remuneration for performance ending in,  
or at year-end, 2020

V. Adjustment to remuneration policy and  
implementation 2021

In alignment with the Supervisory Board remuneration policy the Members of the Supervisory Board receive 
a fixed remuneration for their services.  Members are also compensated for intercontinental travel required to 
exercise their role.

Policy changes
The Supervisory Board reviewed the remuneration policy and decided not to submit changes for approval to 
the 2021 AGM.

The following table provides an overview of the Supervisory Board actual remuneration for year-end, 2020. 
In alignment with IFRS reporting requirements, this disclosure can also be found in note 13.3 Related Parties.

In thousands of €

J.M. Huët
J.A. Fernández Carbajal
M. Das
M.R. de Carvalho
V.C.O.B.J. Navarre
J.G. Astaburuaga Sanjinés
P. Mars-Wright
M. Helmes
R.L. Ripley2
I.H. Arnold
G.J. Wijers1
Y. Dervisoglu1

2020 Base Board 
Fee 

2020 Committee 
 Fees

2020 Allowances 
and Benefits

2020 Total 
Remuneration

2019 Total 
Remuneration3

120
90
90
90
90
90
90
90
90
90
–
–

930

105
40
40
45
15
20
30
35
15
20
–
–

365

0
24
0
0
0
6
6
0
5
5
–
–

46

225
154
130
135
105
116
126
125
110
115
–
–

195
153
133
141
110
133
151
131
97
100
103
53

1,341

1,500

1  Stepped down on 25 April 2019.
2  Appointed as at 25 April 2019. 
3  Supervisory Board management fees were approved by the AGM in 2019.

Implementation changes
As stated in our remuneration policy, the Supervisory Board has the power to revise the amount of 
performance shares that will vest to an appropriate number if the number of performance shares that 
would have vested under the agreed vesting schedule would be unacceptable according to standards of 
reasonableness and fairness. The same rule of reasonableness and fairness applies to the revision of the 
amount of short-term incentive payout.

Given the significant impact of the COVID-19 crisis on the Company in 2020, the Supervisory Board 
considered reasonable and fair to cancel the vesting of the 2018-2020 long term incentive awards as well as 
to cancel the payout of the 2020 short-term incentive. Furthermore, the Supervisory Board has decided to 
keep under review the performance of the outstanding 2019-2021 and 2020-2022 long-term incentive awards 
as well as the 2021 short-term incentives to ensure that potential pay-outs remain appropriate according to 
standards of reasonableness and fairness.

Moreover, given the uncertain, volatile, and unprecedented economic times, the Supervisory Board feels 
unable to set sound performance conditions for the 2021-2023 long term incentive awards at the beginning 
of 2021. Due to the insufficient insight into the longer term financial prospects, the Supervisory Board has 
decided to only set preliminary performance targets for the 2021-2023 LTI award and, if necessary, to adjust 
those targets in the summer of 2021, at which time it is envisaged that there will be better visibility of the 
market conditions for the company’s three-year plan. 

Supervisory Board Heineken N.V. 
Amsterdam, 9 February 2021.

Heineken N.V. Annual Report 202066

Contents

Financial Statements 
Consolidated Income Statement 

Consolidated Statement of Comprehensive Income 

Consolidated Statement of Financial Position 

Consolidated Statement of Cash Flows 

Consolidated Statement of Changes in Equity 

Notes to the Consolidated Financial Statements 

1  Reporting entity 

2  Basis of preparation 

3  Significant accounting estimates and judgements 

4  Changes in accounting policies 

5  General accounting policies 

6  Operating activities 

6.1  Operating segments 

6.2  Other income 

6.3  Raw materials, consumables and services 

6.4  Personnel expenses 

6.5  Share-based payments 

6.6  Amortisation, depreciation and impairments 

6.7  Earnings per share 

7  Working capital 

7.1  Inventories 

7.2  Trade and other receivables 

7.3  Trade and other payables 

7.4  Returnable packaging materials 

8  Non-current assets 

8.1  Impairment testing of Intangible assets and Property, plant and equipment 

8.2  Intangible assets 

8.3  Property, plant and equipment 

8.4  Loans and advances to customers 

8.5  Other non-current assets 

9  Provisions and contingent liabilities 

9.1  Post-retirement obligations 

9.2  Provisions 

9.3  Contingencies 

66-124
67

10  Acquisitions, disposals and investments 

10.1  Acquisitions and disposals 

10.2  Assets or disposal groups classified as held for sale 

10.3  Investments in associates and joint ventures 

11  Financing and capital structure 

11.1  Net finance income and expense 

11.2  Cash and cash equivalents 

11.3  Borrowings 

11.4  Capital and reserves 

11.5  Credit, liquidity and market risk 

11.6  Derivative financial instruments 

12  Tax 

12.1  Income tax expense 

12.2  Deferred tax assets and liabilities 

12.3  Income tax on other comprehensive income 

13  Other 

13.1  Fair value 

13.2  Off-balance sheet commitments 

13.3  Related parties 

13.4  HEINEKEN entities 

13.5  Subsequent events 

Heineken N.V. Income Statement 

Heineken N.V. Balance Sheet 

Heineken N.V. Shareholders’ equity 

Notes to the Heineken N.V. Financial Statements 

A  Company disclosures 

A.1  Investments 

A.2  Borrowings 

B  Other 

B.1  Auditor fees 

B.2  Off-balance sheet commitments 

B.3  Subsequent events 

B.4  Other disclosures 

67

68

69

70

71

71

71

71

72

72

74

74

78

78

79

79

81

81

82

82

82

83

84

84

84

85

87

91

92

92

92

97

98

99

99

99

99

101

101

101

102

103

105

108

110

110

111

113

113

113

114

115

116

117

118

119

120

121

121

121

122

123

123

123

124

124

Heineken N.V. Annual Report 202067

Consolidated Income Statement

Consolidated Statement of Comprehensive Income

For the year ended 31 December
In millions of €

Revenue
Excise tax expense

Net revenue
Other income
Raw materials, consumables and services
Personnel expenses
Amortisation, depreciation and impairments

Total other expenses
Operating profit
Interest income
Interest expenses
Other net finance expenses

Net finance expenses
Share of profit/(loss) of associates and joint ventures

Profit before income tax
Income tax expense

Profit/(Loss) 
Attributable to:
Shareholders of the Company (net profit/(loss))
Non-controlling interests

Profit/(Loss) 

Weighted average number of shares – basic
Weighted average number of shares – diluted
Basic earnings per share (€)
Diluted earnings per share (€)

Note

6.1

6.1

6.1

6.2

6.3

6.4

6.6/8.1

11.1

11.1

11.1

10.3

12.1

2020

23,770
(4,055)

19,715
56
(12,450)
(3,669)
(2,874)

(18,993)
778
50
(497)
(143)

(590)
(31)

157
(245)

(88)

(204)
116

(88)

2019

28,521
(4,552)
23,969
95
(14,592)
(3,880)
(1,959)
(20,431)
3,633
75
(529)
(59)
(513)
164
3,284
(910)
2,374

2,166
208
2,374

6.7

6.7

6.7

6.7

575,625,598
575,625,598
(0.36)
(0.36)

573,643,551
574,217,111
3.78
3.77

For the year ended 31 December
In millions of €

Profit/(Loss)
Other comprehensive income/(loss), net of tax:
Items that will not be reclassified to profit or loss:
Remeasurement of post-retirement obligations
Net change in fair value through OCI investments

Items that may be subsequently reclassified to profit or loss:
Currency translation differences
Change in fair value of net investment hedges
Change in fair value of cash flow hedges
Cash flow hedges reclassified to profit or loss
Net change in fair value through OCI investments
Cost of hedging
Share of other comprehensive income of associates/joint ventures

Other comprehensive income/(loss), net of tax
Total comprehensive income/(loss)
Attributable to:
Shareholders of the Company
Non-controlling interests

Total comprehensive income/(loss)

Note

12.3

12.3

12.3

12.3

12.3

12.3

12.3

12.3

12.3

12.3

2020

(88)

62
(98)

(2,114)
76
45
4
(1)
(6)
16

(2,016)
(2,104)

(2,127)
23

(2,104)

2019

2,374

(210)
9

369
(43)
64
21
1
(5)
(20)
186
2,560

2,328
232
2,560

Heineken N.V. Annual Report 202068

Consolidated Statement of Financial Position 

As at 31 December

In millions of €

Intangible assets
Property, plant and equipment
Investments in associates and joint ventures
Loans and advances to customers
Deferred tax assets
Other non-current assets

Total non-current assets

Inventories
Trade and other receivables
Current tax assets
Derivative assets
Cash and cash equivalents
Assets classified as held for sale

Total current assets

Note

8.2

8.3

10.3

8.4

12.2

8.5

7.1

7.2

11.6

11.2

10.2

2020

15,767
11,551
4,437
194
779
884

33,612

1,958
2,807
154
77
4,000
24

9,020

2019

In millions of €

17,769
13,269
4,868
277
647
1,255
38,085

2,213
4,123
123
28
1,821
111
8,419

Shareholders’ equity
Non-controlling interests

Total equity

Borrowings
Post-retirement obligations
Provisions
Deferred tax liabilities
Other non-current liabilities

Total non-current liabilities

Borrowings
Trade and other payables
Returnable packaging deposits
Provisions
Current tax liabilities
Derivative liabilities

Total current liabilities

Note

11.4

11.4

11.3

9.1

9.2

12.2

11.6

11.2/11.3

7.3

7.4

9.2

11.6

2020

13,392
1,000

14,392

14,616
938
688
999
131

17,372

3,580
6,107
454
416
259
52

10,868

2019

16,147
1,164
17,311

13,366
1,189
756
1,422
153
16,886

3,686
7,520
565
184
283
69
12,307

Total assets

42,632

46,504

Total equity and liabilities

42,632

46,504

Heineken N.V. Annual Report 202069

Consolidated Statement of Cash Flows

For the year ended 31 December

In millions of €

Operating activities
Profit/(Loss)
Adjustments for:
Amortisation, depreciation and impairments
Net interest expenses
Other income
Share of (profit)/loss of associates and joint ventures and dividend 
income on fair value through OCI investments

Income tax expenses
Other non-cash items

Cash flow from operations before changes in working capital 
and provisions

Change in inventories
Change in trade and other receivables
Change in trade and other payables and returnable packaging 
deposits

Total change in working capital
Change in provisions and post-retirement obligations

Cash flow from operations
Interest paid
Interest received
Dividends received
Income taxes paid

Cash flow related to interest, dividend and income tax
Cash flow from operating activities

Note

2020

2019

In millions of €

Note

6.6

11.1

6.2

12.1

(88)

2,374

2,874
447
(56)
21

245
231

3,674

(18)
1,124
(759)

347
211

4,232
(481)
45
89
(749)

(1,096)
3,136

1,959
454
(95)
(173)

910
240
5,669

(257)
(245)
510

8
(121)
5,556
(528)
52
181
(924)
(1,219)
4,337

Investing activities
Proceeds from sale of property, plant and equipment and 
intangible assets

Purchase of property, plant and equipment
Purchase of intangible assets
Loans issued to customers and other investments
Repayment on loans to customers and other investments

Cash flow (used in)/from operational investing activities
Free operating cash flow
Acquisition of subsidiaries, net of cash acquired
Acquisition of/additions to associates, joint ventures and other 
investments

Disposal of subsidiaries, net of cash disposed of
Disposal of associates, joint ventures and other investments

Cash flow (used in)/from acquisitions and disposals

Cash flow (used in)/from investing activities
Financing activities
Proceeds from borrowings
Repayment of borrowings
Payment of lease commitments
Dividends paid
Purchase own shares and shares issued
Acquisition of non-controlling interests
Other

Cash flow (used in)/from financing activities
Net cash flow
Cash and cash equivalents as at 1 January
Effect of movements in exchange rates

Cash and cash equivalents as at 31 December

11.2

2020

150

(1,501)
(139)
(177)
44

(1,623)
1,513
(26)
(9)

(29)
249

185

2019

177

(1,915)
(186)
(249)
64
(2,109)
2,228
(183)
(2,875)

244
50
(2,764)

(1,438)

(4,873)

6,037
(3,714)
(281)
(811)
11
(4)
—

1,238
2,936
687
(104)

3,519

2,288
(2,150)
(259)
(1,223)
428
(103)
3
(1,016)
(1,552)
2,248
(9)
687

Heineken N.V. Annual Report 202070

Consolidated Statement of Changes in Equity 

In millions of €

Balance as at 31 December 2018*
Changes in accounting policy*

Balance as at 1 January 2019*
Profit
Other comprehensive income

Total comprehensive income
Realised hedge results from non-financial assets
Transfer to retained earnings
Dividends to shareholders
Purchase/reissuance own/non-controlling shares
Own shares delivered
Share-based payments
Acquisition of non-controlling interests
Changes in consolidation

Balance as at 31 December 2019

In millions of €

Balance as at 1 January 2020
Profit/(Loss)
Other comprehensive income/(loss)

Total comprehensive income/(loss)
Realised hedge results from non-financial assets
Transfer to retained earnings
Dividends to shareholders
Purchase/reissuance own/non-controlling shares
Own shares delivered
Share-based payments
Acquisition of non-controlling interests
Changes in consolidation

Balance as at 31 December 2020

* Restated for IFRS 16.

Note

Share 
capital

Share 
premium

Translation 
reserve

Hedging 
reserve

Cost of 
hedging 
reserve

Fair value 
reserve

Other legal 
reserves

Reserve for 
own shares

Retained 
earnings

Shareholders 
of the 
Company

Non-
controlling 

interests Total equity

12.3

11.4

922
—

922
—
—

—
—
—
—
—
—
—
—
—

2,701
—

2,701
—
—

(3,288)
—

(3,288)
—
287

—
—
—
—
—
—
—
—
—

287
—
3
—
—
—
—
—
—

922

2,701

(2,998)

(38)
—

(38)
—
85

85
(66)
—
—
—
—
—
—
—

(19)

9
—

9
—
(5)

(5)
—
—
—
—
—
—
—
—

4

342
—

342
—
10

10
—
(39)
—
—
—
—
—
—

1,096
—

1,096
172
—

172
—
(153)
—
—
—
—
—
—

(415)
—

(415)
—
—

—
—
—
—
320
32
—
—
—

13,196
3

13,199
1,994
(215)

1,779
—
189
(949)
98
(32)
14
(126)
—

14,525
3

14,528
2,166
162

2,328
(66)
—
(949)
418
—
14
(126)
—

1,183
—

1,183
208
24

232
—
—
(272)
11
—
—
5
5

15,708
3

15,711
2,374
186

2,560
(66)
—
(1,221)
429
—
14
(121)
5

313

1,115

(63)

14,172

16,147

1,164

17,311

Note

Share 
capital

Share 
premium

Translation 
reserve

Hedging 
reserve

Cost of 
hedging 
reserve

Fair value 
reserve

Other legal 
reserves

Reserve for 
own shares

Retained 
earnings

Shareholders 
of the 
Company

Non-
controlling 

interests Total equity

12.3

11.4

922
—
—

2,701
—
—

—
—
—
—
—
—
—
—
—

—
—
—
—
—
—
—
—
—

(2,998)
—
(1,929)

(1,929)
—
(13)
—
—
—
—
—
—

922

2,701

(4,940)

(19)
—
49

49
(2)
—
—
—
—
—
—
—

28

4
—
(6)

(6)
—
—
—
—
—
—
—
—

(2)

313
—
(99)

(99)
—
(160)
—
—
—
—
—
—

54

1,115
86
—

86
—
(30)
—
—
—
—
—
—

(63)
—
—

—
—
—
—
(5)
43
—
—
—

14,172
(290)
62

(228)
—
203
(597)
—
(43)
(25)
—
1

16,147
(204)
(1,923)

(2,127)
(2)
—
(597)
(5)
—
(25)
—
1

1,164
116
(93)

23
—
—
(228)
20
—
—
—
21

17,311
(88)
(2,016)

(2,104)
(2)
—
(825)
15
—
(25)
—
22

1,171

(25)

13,483

13,392

1,000

14,392

Heineken N.V. Annual Report 202071

Notes to the Consolidated Financial Statements

1.  Reporting entity 

3.  Significant events in the period and accounting estimates and judgements 

Heineken N.V. (the ‘Company’) is a public company domiciled in the Netherlands, with its head office in 
Amsterdam. The consolidated financial statements of the Company as at 31 December 2020 comprise the 
Company, its subsidiaries (together referred to as ‘HEINEKEN’) and HEINEKEN’s interests in joint ventures 
and associates. The Company is registered in the Trade Register of Amsterdam No. 33011433.

HEINEKEN is primarily involved in the brewing and selling of beer and cider. Led by the Heineken® brand, 
HEINEKEN has a portfolio of more than 300 international, regional, local and speciality beers and ciders.

2.  Basis of preparation 

The consolidated financial statements are: 

 – Prepared in accordance with International Financial Reporting Standards (IFRS) as adopted by the 

European Union (EU) and comply with the financial reporting requirements included in Part 9 of Book 2 of 
the Dutch Civil Code. All standards and interpretations issued by the International Accounting Standards 
Board (IASB) and the International Financial Reporting Interpretations Committee (IFRIC) effective year-
end 2020 have been adopted by the EU. Consequently, the accounting policies applied by the Company also 
comply fully with IFRS as issued by the IASB. 

 – Prepared by the Executive Board of the Company and authorised for issue on 9 February 2021 and will be 

submitted for adoption to the Annual General Meeting of Shareholders on 22 April 2021. 

 – Prepared on the historical cost basis unless otherwise indicated. 

 – Presented in Euro, which is the Company’s functional currency. 

 – Rounded to the nearest million unless stated otherwise. 

(a) Impact of COVID-19 on the financial statements
Since the end of the last annual reporting period, the COVID-19 outbreak has evolved into a pandemic that 
has far reaching impact on HEINEKEN’s people and business. Containment measures such as restrictions 
of movement for populations and outlet closures, sometimes combined with the mandatory lockdown of 
production facilities presented key challenges to the execution of HEINEKEN’s strategy, and materially 
affected performance. The reported net loss for the year ending 31 December 2020 was €88 million 
(2019: €2,374 million, profit). The impact from lower volume, adverse product and channel mix and 
incremental expenses driven by the pandemic, including credit losses and impairments on property, plant 
and equipment and intangible assets, was partially offset through continued cost mitigation.

Since 31 December 2019, many currencies have devalued significantly versus the Euro. Primarily the 
devaluation of the Mexican Peso and Brazilian Real impacted the Euro value of HEINEKEN’s fixed assets 
and equity. Currency translations also had a negative impact on HEINEKEN’s consolidated statement of 
comprehensive income.

In various countries, HEINEKEN received government support that included, for example, compensation 
for personnel expenses and delayed payments for value-added tax. As at 31 December 2020, government 
support measures resulted in a reduction of operating expenses of €53 million and deferred tax payments 
of €98 million, which had a cumulative positive impact on cash flow of €151 million.

During its financial reporting process, HEINEKEN assessed the impact of COVID-19 on its financial estimates 
and judgements. The impact of COVID-19 on financial estimates and judgements is mainly reflected in 
impairment of financial and non-financial assets, and other financial instrument disclosures (including 
credit management). All significant estimates and judgements are disclosed in the notes to the consolidated 
financial statements (if applicable). Notes containing the most significant estimates and judgements are 
referred to in note 3(b).

(b) Significant accounting estimates and judgements
In preparing these consolidated financial statements, management is required to make estimates and 
judgements that affect the application of accounting policies and the reported amounts of assets and 
liabilities, income and expenses. 

The application of accounting policies requires judgements that impact the amounts recognised. 
Additionally, amounts recognised are based on factors that are by default associated with  
uncertainty. Therefore actual results may differ from estimates. 

Heineken N.V. Annual Report 202072

Notes to the Consolidated Financial Statements

The following notes contain the most significant estimates and judgements: 

Particular area involving significant estimates and judgements

Note

Significant judgement

Judgement on acting as principal versus agent with 
respect to excise tax expense
Judgement used in the determination of the lease 
term and assumptions used in the determination 
of the incremental borrowing rate
Assessment of the recoverability of past tax losses

Significant estimates
Assumptions used in impairment testing

Assumptions for discount rates, future pension 
increases and life expectancy to calculate the 
defined benefit obligation
Estimating the likelihood and timing of potential 
cash flows relating to claims and litigation

6.1 Operating segments

8.3 Property, plant and equipment and 
11.3 Borrowings

12.2 Deferred tax assets and liabilities

8.1 Impairment testing of Intangible assets  
and Property, plant and equipment
9.1 Post-retirement obligations

9.2 Provisions and 9.3 Contingencies

The uncertainty around the depth and duration of the COVID-19 pandemic specifically impacted the 
assumptions used for impairment testing. Refer to note 8.1.

4.  Changes in accounting policies 

(a) Changed accounting policies in 2020
No new standards and amendments to existing standards, effective in 2020, had a significant impact on 
HEINEKEN’s consolidated financial statements.

(b) Upcoming changes in accounting policies for 2021
No new standards and amendments to existing standards, effective in 2021, will have a significant impact  
on HEINEKEN ‘s consolidated financial statements. 

5.  General accounting policies 

General 
The accounting policies described in these consolidated financial statements have been applied consistently 
to all periods presented in these consolidated financial statements.

(a) Basis of consolidation
The consolidated financial statements are prepared as a consolidation of the financial statements of the 
Company and its subsidiaries. Subsidiaries are entities controlled by HEINEKEN. HEINEKEN controls an 
entity when it has power over the investee, is exposed or has the right to variable returns from its involvement 
with that entity and has the ability to affect those returns through its power over the entity. Control is 
generally obtained by ownership of more than 50% of the voting rights.

The financial statements of subsidiaries are included in the consolidated financial statements from the date 
that control commences until the date that control ceases. Accounting policies of subsidiaries have been 
changed where necessary to ensure consistency with the policies adopted by HEINEKEN.

On consolidation, intra-HEINEKEN balances and transactions, and any unrealised gains and losses or income 
and expenses arising from intra-HEINEKEN transactions, are eliminated. Unrealised gains arising from 
transactions with associates and JVs (refer to note 10.3) are eliminated against the investment to the extent 
of HEINEKEN’s interest in the investee. Unrealised losses are eliminated in the same way as unrealised gains, 
but only to the extent that there is no evidence of impairment.

(b) Foreign currency 

Foreign currency transactions 

Transactions in foreign currencies are translated to the respective functional currencies of HEINEKEN 
entities using the exchange rates at transaction date. Receivables, payables and other monetary assets 
and liabilities denominated in foreign currencies are re-translated to the functional currency using the 
exchange rates at the balance sheet date. Resulting foreign currency differences are recognised in the 
income statement, except for foreign currency differences arising on re-translation of Fair Value through 
Other Comprehensive Income (FVOCI) investments and financial liabilities designated as a hedge of a net 
investment, which are recognised in other comprehensive income. 

Non-monetary assets and liabilities denominated in foreign currencies that are measured at fair value are  
re-translated to the functional currency at the exchange rate at the date that the fair value was determined. 
Non-monetary items in a foreign currency that are measured at cost are translated into the functional 
currency at the exchange rate at transaction date. 

Heineken N.V. Annual Report 2020(c) Cash flow statement
The cash flow statement is prepared using the indirect method. Assets and liabilities acquired as part 
of a business combination are included in investing activities (net of cash acquired). Dividends paid to 
shareholders are included in financing activities. Dividends received are classified as operating activities, as 
well as interest paid. 

(d) Offsetting financial instruments 
If HEINEKEN has a legal right to offset financial assets with financial liabilities and if HEINEKEN intends 
either to settle on a net basis or to realise the asset and settle the liability simultaneously, financial assets and 
liabilities are presented in the statement of financial position as a net amount. 

73

Notes to the Consolidated Financial Statements

Foreign operations 

The assets and liabilities of foreign operations, including goodwill and fair value adjustments arising on 
acquisition, and of intercompany loans with a permanent nature (quasi-equity) are translated to Euro at 
exchange rates at the reporting date. The income and expenses of foreign operations are translated to Euro 
at exchange rates approximating to the exchange rates ruling at the dates of the transactions, except for 
foreign operations in hyperinflationary economies. In 2020 HEINEKEN did not have any significant foreign 
operations in hyperinflationary economies. 

Foreign currency differences are recognised in other comprehensive income and are presented within 
equity in the translation reserve. However, if the operation is not a wholly owned subsidiary, the relevant 
proportionate share of the translation difference is allocated to the non-controlling interests. The cumulative 
amount in the translation reserve is (either fully or partly) reclassified to the income statement upon disposal 
(either fully or partly) or liquidation. 

Exchange rates of key currencies 

The following exchange rates, for the most important countries in which HEINEKEN has operations, were 
used while preparing these consolidated financial statements:

In €

Brazilian Real (BRL)
Great Britain Pound (GBP)
Mexican Peso (MXN)
Nigerian Naira (NGN)
Polish Zloty (PLN)
Russian Ruble (RUB)
Singapore Dollar (SGD)
United States Dollar (USD)
Vietnamese Dong in 1,000 (VND)

Year-end 
2020

Year-end 
2019

0.1569
1.1123
0.0410
0.0020
0.2167
0.0109
0.6166
0.8149
0.0351

0.2215
1.1754
0.0476
0.0024
0.2348
0.0143
0.6618
0.8902
0.0385

%

(29.2)
(5.4)
(13.9)
(16.7)
(7.7)
(23.8)
(6.8)
(8.5)
(8.8)

Average 
2020

Average 
2019

0.1698
1.1244
0.0408
0.0023
0.2250
0.0121
0.6354
0.8758
0.0377

0.2265
1.1396
0.0464
0.0025
0.2327
0.0138
0.6548
0.8932
0.0384

%

(25.0)
(1.3)
(12.1)
(8.0)
(3.3)
(12.3)
(3.0)
(1.9)
(1.8)

Heineken N.V. Annual Report 202074

Notes to the Consolidated Financial Statements

6.  Operating activities 

6.1  Operating segments 
HEINEKEN distinguishes five reportable segments: Europe, Americas, Africa, Middle East & Eastern Europe, Asia Pacific and Head Office & Other/eliminations. Information about these reportable segments are provided in 
the table below:

Note

6.2

11.1

10.3

12.1

In millions of €

Net revenue (beia)1
Third party revenue2
Interregional revenue

Revenue
Excise tax expense3
Net revenue1
Other income

Operating profit

Net finance expenses
Share of profit/(loss) of associates and joint ventures
Income tax expense

Profit/(Loss) 
Attributable to:
Shareholders of the Company (net profit/(loss))
Non-controlling interests

Operating profit reconciliation
Operating profit
Eia1
Operating profit (beia)1

Europe

Americas

Africa, Middle East & 
Eastern Europe

Asia Pacific

Head Office & 
Other/Eliminations

Consolidated

2020

8,631
10,462
697

11,159
(2,528)

8,631
47

2019

10,629
12,601
758
13,359
(2,728)
10,631
12

2020

6,319
6,452
27

6,479
(160)

6,319
5

2019

7,429
7,656
32
7,688
(181)
7,507
9

2020

2,782
3,400
—

3,400
(626)

2,774
3

2019

3,370
4,106
—
4,106
(737)
3,369
1

2020

2,707
3,443
5

3,448
(741)

2,707
1

2019

3,205
4,106
2
4,108
(906)
3,202
73

2020

(716)
13
(729)

(716)
—

(716)
—

2019

(740)
52
(792)
(740)
—
(740)
—

2020

19,724
23,770
—

23,770
(4,055)

19,715
56

2019

23,894
28,521
—
28,521
(4,552)
23,969
95

(7)

1,286

540

1,176

119

369

425

934

(299)

(132)

778

3,633

(4)

17

31

67

17

40

(51)

44

(24)

(4)

(590)
(31)
(245)

(88)

(204)
116

(7)
454

447

1,286
150
1,436

540
505

1,045

1,176
28
1,204

119
145

264

369
39
408

425
442

867

934
151
1,085

(299)
97

(202)

(132)
18
(114)

778
1,643

2,421

(513)
164
(910)
2,374

2,166
208

3,633
387
4,020

1 Note that this is a non-GAAP measure. Due to rounding, this balance will not always cast. 
2 Includes other revenue of €261 million in 2020 (2019: €356 million). 
3 Next to the €4,055 million of excise tax expense included in revenue (2019: €4,552 million), €1,613 million of excise tax expense is collected on behalf of third parties and excluded from revenue (2019: €1,813 million). 

Heineken N.V. Annual Report 202075

Notes to the Consolidated Financial Statements

Europe

Americas

Africa, Middle East & 
Eastern Europe

Asia Pacific

Head Office & 
Other/Eliminations

Consolidated

In millions of €

Note

Current segment assets
Non-current segment assets
Investments in associates and joint ventures

Total segment assets
Unallocated assets

Total assets

Segment liabilities
Unallocated liabilities
Total equity

2020

2,291
11,815
282

14,388

2019

2,918
12,417
305
15,640

2020

1,766
7,243
838

9,847

2019

2,286
9,149
864
12,299

2020

1,155
2,162
221

3,538

2019

1,451
2,543
237
4,231

2020

1,215
6,312
3,095

10,622

2019

1,239
7,586
3,452
12,277

2020

2,370
848
1

3,219

2019

394
875
10
1,279

3,792

4,441

2,176

2,760

1,366

1,590

951

1,127

2,333

2,664

Total equity and liabilities
Purchase of owned property, plant and equipment
Acquisition of goodwill
Purchases of intangible assets
Depreciation of owned Property, plant and equipment
(Impairment) and reversal of impairment of owned property, 
plant and equipment
Amortisation of intangible assets
(Impairment) and reversal of impairment of intangible assets

8.3

8.2

8.2

8.3

8.1/8.3

8.2

8.1/8.2

498
9
70
(557)
(195)

(77)
(1)

706
33
85
(538)
—

(76)
—

334
—
23
(296)
(135)

(99)
(225)

617
13
43
(322)
—

(117)
—

298
—
12
(235)
(68)

(8)
(26)

426
23
17
(244)
(9)

(9)
(8)

100
2
9
(137)
(65)

(153)
(200)

263
—
9
(135)
(43)

(160)
(12)

20
—
25
(13)
—

(52)
(14)

17
—
32
(11)
—

(37)
—

2020

8,797
28,380
4,437

41,614
1,018

42,632

10,618
17,622
14,392

42,632
1,250
11
139
(1,238)
(463)

2019

8,288
32,570
4,868
45,726
778
46,504

12,582
16,611
17,311
46,504
2,029
69
186
(1,250)
(52)

(389)
(466)

(399)
(20)

Heineken N.V. Annual Report 202076

Notes to the Consolidated Financial Statements

Reconciliation of segment profit or loss 
The table below presents the reconciliation of operating profit before exceptional items and amortisation of 
acquisition-related intangibles (operating profit beia) to profit before income tax. 

In millions of €

Operating profit (beia)
Amortisation of acquisition-related intangible assets included in operating 
profit
Exceptional items included in operating profit
Share of profit/(loss) of associates and joint ventures 
Net finance expenses

Profit before income tax

2020

2,421
(273)

(1,370)
(31)
(590)

157

2019

4,020
(309)

(78)
164
(513)
3,284

The 2020 exceptional items and amortisation of acquisition-related intangibles in operating profit amounts 
to €1,643 million (2019: €387 million). This amount consists of: 

 – €273 million (2019: €309 million) of amortisation of acquisition-related intangibles recorded in 

operating profit.

 – €1,370 million (2019: €78 million) of exceptional items recorded in operating profit. This includes nil 
exceptional items on revenue (2019: €78 million exceptional benefit on revenue, mainly relating to 
tax credits in Brazil), and €8 million exceptional excise tax expenses (2019: €2 million), €331 million 
of restructuring expenses, largely associated with the EverGreen programme (2019: €91 million), 
€963 million of impairments (net of reversal) mainly in Papua New Guinea, Lagunitas, Jamaica and various 
UK Pubs (2019: €85 million), €35 million net loss on disposals (2019: €57 million gain on disposals, mainly 
related to the sale of operating entities in China and Hong Kong) and €33 million of other net exceptional 
expenses (2019: €35 million).

HEINEKEN has not introduced new exceptional items related to COVID-19 or classified COVID-19 as an 
exceptional item as such. Although COVID-19 is an exceptional situation, it is not considered as an incident 
as it is unfolding over time, with an impact on many different financial statement line items. Therefore, any 
effect of COVID-19 is not considered as an exceptional item, unless the effect relates to the exceptional items 
as mentioned in the accounting policy sections below.

 • Accounting estimates and judgements 

Due to the complexity and variety in tax legislations, significant judgement is applied in the assessment of 
whether excise tax expenses are borne by HEINEKEN or collected on behalf of third parties. 

HEINEKEN makes estimates when determining discount accruals in revenue at year-end, specifically for 
conditional discounts. Refer to note 7.3 for more explanation on how discount accruals are estimated. 

 • Accounting policies 

Segment reporting 

Operating segments are reported in a consistent manner with the internal reporting provided to the 
Executive Board, which is considered to be HEINEKEN’s chief operating decision-maker. An operating 
segment is a component of HEINEKEN that engages in business activities from which it may earn revenues 
and incur expenses, including revenues and expenses that relate to transactions with any of HEINEKEN’s 
other components. All operating segments’ operating results are reviewed regularly by the Executive Board to 
make decisions about resources to be allocated to the segment and to assess its performance, and for which 
discrete financial information is available. 

The first four reportable segments as presented in the segmentation tables are HEINEKEN’s business regions. 
These business regions are each managed separately by a Regional President, who reports to the Executive 
Board, and is directly accountable for the functioning of the segment’s assets, liabilities and results. The Head 
Office operating segment falls directly under the responsibility of the Executive Board. The Executive Board 
reviews the performance of the segments based on internal management reports on a monthly basis. 

Segment results, assets and liabilities that are reported to the Executive Board include items directly 
attributable to a segment as well as those that can be allocated on a reasonable basis. Unallocated result 
items comprise net finance expenses and income tax expenses. Unallocated assets mainly comprise deferred 
tax assets. 

Segment capital expenditure is the total cost incurred during the period to acquire property, plant and 
equipment and intangible assets other than goodwill. 

Performance is measured based on operating profit (beia), as included in the internal management reports 
that are reviewed by the Executive Board. Beia stands for ‘before exceptional items and amortisation of 
acquisition-related intangibles’. Exceptional items are defined as items of income and expense of such size, 
nature or incidence, that in the view of management their disclosure is relevant to explain the performance 
of HEINEKEN for the period. Exceptional items include, amongst others, impairments of goodwill and fixed 
assets (and reversal of impairments), gains and losses from acquisitions and disposals, redundancy costs 
following a restructuring, past service costs and curtailments, the tax impact on exceptional items and tax 
rate changes (the one-off impact on deferred tax positions).

Operating profit and operating profit (beia) are not financial measures calculated in accordance with IFRS. 
Operating profit (beia) is used to measure performance as management believes that this measurement is the 
most relevant in evaluating the results of the segments. Beia adjustments are also applied on other metrics. 
The presentation of these financial measures may not be comparable to similarly titled measures reported by 
other companies due to differences in the ways the measures are calculated. 

Heineken N.V. Annual Report 202077

Notes to the Consolidated Financial Statements

HEINEKEN has multiple distribution models to deliver goods to end customers. There is no reliance on major 
clients. Deliveries to end consumers are country dependent and include deliveries via own wholesalers and 
pubs, direct to customers and via third party distribution. As such, distribution models are country-specific 
and diverse across HEINEKEN. In addition, these various distribution models are not centrally managed or 
monitored. Consequently, the Executive Board does not allocate resources or assess the performance based 
on business type information. Accordingly, no segment information on business type is provided. 

Inter-segment transfers or transactions are determined on an arm’s length basis. As net finance expenses 
and income tax expenses are monitored on a consolidated level (and not on an individual regional basis) 
and Regional Presidents are not accountable for that, net finance expenses and income tax expenses are not 
provided for the reportable segments. 

Revenue 

The majority of HEINEKEN’s revenue is generated by the sale and delivery of products to customers. 
The product portfolio of HEINEKEN mainly consists of beer, soft drinks and cider. Products are mostly 
own-produced finished goods from HEINEKEN’s brewing activities, but also contain purchased goods for 
resale from HEINEKEN’s wholesale activities. HEINEKEN’s customer group can be split between on-trade 
customers like cafés, bars and restaurants and off-trade customers like retailers and wholesalers. Due to 
HEINEKEN’s global footprint, its revenue is exposed to strategic and financial risks that differ per region. 

Revenue is recognised when control over products has transferred and HEINEKEN fulfilled its performance 
obligation to the customer. For the majority of the sales, control is transferred either at delivery of the 
products or upon pickup by the customer from HEINEKEN’s premises. 

Revenue recognised is based on the price specified in the contract, net of returns, discounts, sales taxes and 
excise taxes collected on behalf of third parties. 

Other revenues include rental income from pubs and bars, royalties, income from wholesale activities, pub 
management services and technical services to third parties. Royalties are sales-based and recognised in 
profit or loss (consolidated income statement) on an accrual basis in accordance with the relevant agreement. 
Rental income, income from wholesale activities, pub management services and technical services are 
recognised in profit or loss when the services have been delivered.

Discounts 

HEINEKEN uses different types of discounts depending on the nature of the customer. Some discounts 
are unconditional, like cash discounts, early payment discounts and temporary promotional discounts. 
Unconditional discounts are recognised at the same moment of the related sales transaction. 

HEINEKEN also provides conditional discounts to customers. These contractually agreed conditions include 
volume and promotional rebates. Conditional discounts are recognised based on estimated target realisation. 
The estimation is based on accumulated experience supported by historical and current sales information. 
A discount accrual is recognised at each reporting date for discounts payable to customers based on their 
expected or actual volume up to that date. 

Other discounts include listing and shelving visibility fees charged by the customer whereby the 
payments to customers are closely related to the volumes sold. HEINEKEN assesses the substance of 
contracts with customers to determine the classification of payments to customers as either discounts or 
marketing expenses. 

Discounts are accounted for as a reduction of revenue. Only when these payments to customers relate to a 
distinct service, the amount is classified as operating expense. 

Excise tax expense 

Local tax authorities impose multiple taxes, duties and fees. These include excise on sale or production of 
alcoholic beverages, environmental taxes on the use of certain raw materials or packaging materials, or the 
energy consumption in the production process. Excise duties are common in the beverage industry, but 
levied differently amongst the countries HEINEKEN operates in. HEINEKEN performs a country by country 
analysis to assess whether the excise duty are sales-related or effectively a production tax. In most countries 
excise duties are effectively a production tax as excise duties become payable when goods are moved from 
bonded warehouses and are not based on the sales value. In these countries, increases in excise duties are 
not always (fully) passed on to customers and HEINEKEN cannot, or can only partly, reclaim the excise 
duty in the case products are eventually not sold to customers. Excise tax is borne by HEINEKEN for these 
countries and shown as expenses. Only for those countries where excise is levied at the moment of the sales 
transaction and excise is based on the sales value, the excise duties are collected on behalf of a tax authority 
and consequently deducted from revenue. Due to the complexity and variety in tax legislations, significant 
judgement is applied in the assessment whether taxes are borne by HEINEKEN or collected on behalf of a 
third party. 

To provide transparency on the impact of the accounting for excise, HEINEKEN presents the excise tax 
expense on a separate line below revenue in the consolidated income statement. A subtotal called ‘Net 
revenue’ is therefore included in the Income Statement. This ‘Net revenue’ subtotal is ‘revenue’ as defined 
in IFRS 15 (after discounts) minus the excise tax expense for those countries where the excise is borne 
by HEINEKEN.

Heineken N.V. Annual Report 202078

Notes to the Consolidated Financial Statements

6.2  Other income 
Other income includes the gain on sale from transactions that do not arise from contracts with customers 
and are therefore presented separately from revenue. 

In millions of €

Gain on sale of property, plant and equipment
Gain on sale of intangible assets
Gain on sale of subsidiaries, joint ventures and associates

2020

35
20
1

56

2019

20
—
75
95

In 2019, other income mainly related to the gain on sale of HEINEKEN’s operating entities in China and 
Hong Kong. 

• Accounting policies 

Other income is recognised in profit or loss when control over the sold asset is transferred to the buyer. 
The amount recognised as other income equals the proceeds obtained from the buyer minus the carrying 
value of the sold asset. 

6.3  Raw materials, consumables and services 

In millions of €

Raw materials
Non-returnable packaging
Goods for resale
Inventory movements
Marketing and selling expenses
Transport expenses
Energy and water
Repair and maintenance
Other expenses

2020

1,811
3,691
920
17
2,044
1,080
476
474
1,937

12,450

2019

2,068
4,058
1,501
(75)
2,632
1,325
572
519
1,992
14,592

Other expenses in raw materials, consumables and services mainly include consulting expenses of 
€187 million (2019: €219 million), telecom and office automation of €271 million (2019: €272 million), 
warehousing expenses of €179 million (2019: €195 million), travel expenses of €63 million (2019: €150 million), 
other taxes of €109 million (2019: €75 million), short-term lease expenses of €58 million (2019: €73 million) 
and low value lease expenses of €33 million (2019: €39 million). 

• Accounting policies 

Expenses are recognised based on accrual accounting. This means that expenses are recognised when the 
product is received or the service is provided regardless of when cash outflow takes place. 

Heineken N.V. Annual Report 202079

Notes to the Consolidated Financial Statements

6.4  Personnel expenses 
The average number of full-time equivalent (FTE) employees, excluding contractors, in 2020 was 84,394 
(2019: 85,853 FTE), divided per region as follows: 

Average number of FTE per region

40,000

30,000

28,566

29,045

32,601 32,694

E
T
F
f
o
r
e
b
m
u
N

20,000

10,000

In millions of €

Wages and salaries
Compulsory social security contributions
Contributions to defined contribution plans
Expenses related to defined benefit plans
Expenses related to other long-term employee benefits
Equity-settled share-based payment plan
Other personnel expenses

Note

9.1

6.5

2020

2,228
367
51
104
7
(1)
913

3,669

2019

2,536
386
58
78
12
31
779
3,880

14,142 14,375

9,085

9,739

 • Accounting policies 

Personnel expenses 

2020

2019

Europe

Americas

Africa, Middle East 
& Eastern Europe

Asia Pacific

Personnel expenses are recognised when the related service is provided. For more details on accounting 
policies related to post-retirements obligations and share-based payments refer to note 9.1 and 6.5 respectively. 

The decrease in Asia Pacific is mainly due to the full year impact on FTEs related to the 2019 disposal of 
HEINEKEN’s operating entities in China and Hong Kong. In Europe, the decrease is due to a hiring freeze 
implemented in the current year.

A total of 4,218 FTEs are based in the Netherlands (2019: 4,120 FTE). The increase in FTEs based in the 
Netherlands during 2020 is due to the conversion of temporary roles into permanent roles. 

As a result of the COVID-19 pandemic, HEINEKEN received government grants related to personnel expenses 
in various countries amounting to €49 million, including furlough arrangements for 1,573 FTEs. 

HEINEKEN employees receive compensations such as salaries and wages, pensions (refer to note 9.1) and 
share-based payments (refer to note 6.5). Other personnel expenses include expenses for contractors of 
€128 million (2019: €183 million) and restructuring costs of €343 million (2019: €84 million). The increase 
in the restructuring expenses of €259 million is related to the productivity programme part of EverGreen. 
Refer to note 9.2 for the restructuring provisions.

Government grants 

Governments grants relating to certain deferred costs or costs yet to be incurred are capitalised and released 
to profit or loss in the respective periods in which the costs are recognised.

6.5  Share-based payments 
HEINEKEN has the following share-based compensation plans: Long-term incentive plan, Extraordinary 
share plan and Matching share plan (as part of the Short-term incentive plan of the Executive Board). 

Long-term incentive plan (LTIP) 

HEINEKEN has a performance-based Long-term incentive plan (LTIP) for the Executive Board and senior 
management. Under this LTIP, share rights are conditionally awarded to participants on an annual basis. 
The vesting of these rights is subject to the performance of Heineken N.V. on specific internal performance 
conditions and continued service over a three calendar year period by the employee. The share rights are not 
dividend-bearing during the performance period. 

The performance conditions for LTIP are organic net revenue growth, organic operating profit beia 
growth, earnings per share beia growth and free operating cash flow. The performance conditions are 
equally weighted.

At target performance, 100% of the awarded share rights vest. At threshold performance, 50% of the awarded 
share rights vest and at maximum performance, 200% of the awarded share rights vest.

Heineken N.V. Annual Report 2020 
 
 
 
80

Notes to the Consolidated Financial Statements

The grant date, fair market value (FMV) at grant date, service period and vesting date for the LTIP are 
visualised below:

Overview LTIP

Personnel expenses 

The total share-based compensation income that is recognised in 2020 amounts to €1 million 
(2019: €31 million share-based compensation expense).

LTI Plan

31-12-2017

31-12-2018

31-12-2019

31-12-2020

31-12-2021

31-12-2022

In millions of €

Note

2020

2019

2018-2020

grant date 
FMV €82.46

performance period

vesting date

2019-2021

2020-2022

grant date 
FMV €72.48

performance period

vesting date

grant date 
FMV €90.11

Total LTIP expenses  
recognised in 2020

performance period

vesting date

The number of outstanding share rights and the movement over the year under the LTIP of the Executive 
Board and senior management are as follows:

Outstanding as at 1 January
Granted during the year
Forfeited during the year
Vested previous year
Performance adjustment

Outstanding as at 31 December
Share price as at 31 December

Number of share 
rights 2020

Number of share 
rights 2019

1,746,018
457,906
(104,002)
(764,496)
(483,737)

851,689
91.22

2,047,880
531,949
(157,276)
(617,012)
(59,523)
1,746,018
94.92

In response to the impact of the COVID-19 pandemic on HEINEKEN’s business, the LTI awards made under 
the 2018-2020 LTIP for the Executive Board will not vest. The cancellation of the 2018-2020 LTIP did not result 
in any settlements nor was it replaced with an alternative plan. 

Other share-based compensation plans 

Under the Extraordinary share plans for senior management, in 2020 24,100 shares were granted 
and 1,500 (gross) shares vested. These extraordinary grants only have a service condition and vest between 
one and five years. The expenses relating to these additional grants are recognised in profit or loss during the 
vesting period. In 2020, expenses amounted to €1 million (2019: €0.2 million).

Matching shares granted to the Executive Board are disclosed in note 13.3.

Share rights granted in 2017
Share rights granted in 2018
Share rights granted in 2019
Share rights granted in 2020

Total expense recognised in personnel expenses

6.4

—
(21)
4
16

(1)

13
8
10
—
31

• Accounting estimates 

The grant date fair value is calculated by adjusting the share price at grant date for estimated foregone 
dividends during the performance period, as the participants are not entitled to receive dividends during that 
period. The foregone dividends are estimated by applying HEINEKEN’s dividend policy on the latest forecasts 
of net profit (beia). 

At each balance sheet date, HEINEKEN uses its latest forecasts to calculate the expected realisation on 
the performance targets per plan. The number of shares are adjusted to the new target realisation and 
HEINEKEN increases/decreases the total plan cost. The cumulative effect is recorded in the profit or loss, with 
a corresponding adjustment to equity. 

Expenses related to employees that voluntarily leave HEINEKEN are reversed as they will not receive any 
shares from the LTIP. The expense calculation includes the estimated future forfeiture. HEINEKEN uses 
historical information to estimate this forfeiture rate. 

• Accounting policies 

HEINEKEN’s share-based compensation plans are equity-settled share rights granted to the Executive Board 
and senior management. 

The grant date fair value is calculated by deducting expected foregone dividends from the grant date during 
the performance period share price. The costs of the share plans are adjusted for expected performance and 
forfeiture and spread evenly over the service period. 

Share-based compensation expenses are recorded in the profit or loss, with a corresponding adjustment 
to equity. 

Heineken N.V. Annual Report 202081

Notes to the Consolidated Financial Statements

6.6  Amortisation, depreciation and impairments

Refer to the table below for the information used in the calculation of the basic and diluted earnings per share. 

In millions of €

Property, plant and equipment
Intangible assets
Other

Note

8.3

8.2

2020

1,981
855
38

2,874

2019

1,540
419
—
1,959

Refer to note 8.1 for the impairment losses.

Property, plant and equipment includes depreciation and impairment of ROU assets of €280 million 
(2019: €238 million). 

• Accounting policies 

Refer to note 8.2 for the accounting policy on impairments and amortisation, and to note 8.3 for the policy 
on depreciation. 

6.7  Earnings per share 
The calculation of earnings per share (EPS) for the period ended 31 December 2020 is based on the profit 
attributable to the shareholders of the Company (net profit/(loss)) and the weighted average number of shares 
outstanding (basic and diluted) during the year ended 31 December 2020.

In € per share (basic or diluted) for the period ended 31 December

Basic earnings per share
Diluted earnings per share

2020

(0.36)
(0.36)

2019

3.78
3.77

Weighted average number of shares – basic and diluted 

Total number of shares issued
Effect of own shares held

Weighted average number of basic shares outstanding for the year
Dilutive effect of share-based payment plan obligations

Weighted average number of diluted shares outstanding for the year

2020

2019

576,002,613
(377,015)

575,625,598
—

575,625,598

576,002,613
(2,359,062)
573,643,551
573,560
574,217,111

For the calculation of weighted average number of diluted shares outstanding, the shares related to the 
employee incentive programme (196,007 shares) are excluded in 2020 as these have an anti-dilutive impact 
due to the reported net loss.

• Accounting policies 

HEINEKEN presents basic and diluted earnings per share (EPS) data for its shares. Basic EPS is calculated by 
dividing the profit or loss attributable to shareholders of the Company by the weighted average number of 
shares outstanding during the year, adjusted for the weighted average number of own shares held in the year. 
Diluted EPS is determined by dividing the profit or loss attributable to shareholders by the weighted average 
number of shares outstanding, adjusted for the weighted average number of own shares held in the year 
and for the effects of all dilutive potential shares which comprise share rights granted to employees and the 
Executive Board. The effects of anti-dilutive potential ordinary shares are ignored in calculating Diluted EPS. 

Heineken N.V. Annual Report 202082

Notes to the Consolidated Financial Statements

7.  Working capital 

Inventories

7.1 
Inventories include raw and packaging materials, work in progress, spare parts, goods for resale and 
finished products. 

In millions of €

Raw materials
Work in progress
Finished products
Goods for resale
Non-returnable packaging
Other inventories and spare parts

2020

321
228
460
331
241
377

1,958

2019

403
252
488
339
283
448
2,213

During 2020, inventories were written down by €20 million to net realisable value (2019: €7 million). 

• Accounting policies 

Inventories are measured at the lower of cost and net realisable value. The cost of inventories is based 
on weighted average cost, and includes expenditure incurred in acquiring the inventories, production 
or conversion costs and other costs incurred in bringing them to their existing location and condition. 
Net realisable value is the estimated selling price in the ordinary course of business, less the estimated costs 
of completion and selling expenses. 

7.2  Trade and other receivables 
Trade and other receivables arise during the course of ordinary activities, for example from the sale of 
inventory, from proceeds for contract brewing or from royalty fees. 

In millions of €

Trade receivables
Other receivables
Trade receivables due from associates and joint ventures
Prepayments

2020

1,768
636
20
383

2,807

2019

2,913
813
12
385
4,123

Trade and other receivables contain a net impairment loss of €141 million (2019: €65 million) from contracts 
with customers, which is included in expenses for raw materials, consumables and services. The increase in 
impairment losses compared to last year is primarily due to the impact of the COVID-19 pandemic. 

The ageing of trade and other receivables (excluding prepayments) as at 31 December 2020 is as follows: 

In millions of €

Gross
Allowance

In millions of €

Gross
Allowance

2020

Total

2,928
(504)

2,424

2019

Total

4,172
(434)
3,738

Past due

Not past due

0-30 days

31-120 days

>120 days

1,872
(79)

1,793

245
(19)

226

262
(76)

186

549
(330)

219

Past due

Not past due

0-30 days

31-120 days

>120 days

2,814
(44)
2,770

455
(10)
445

313
(57)
256

590
(323)
267

Heineken N.V. Annual Report 202083

Notes to the Consolidated Financial Statements

The movement in allowance for credit losses for trade and other receivables during the year is as follows: 

Allowance for credit losses 2020 – Trade and other receivables

143

434

10

(58)

(2)

(23)

504

€
f
o
s
n
o
i
l
l
i

m
n
I

750

500

250

0

Balance as at 
1 January

Transfers

Addition to
allowance

Allowance 
used

Allowance 
released

Effect of 
movements in 
exchange rates

Balance as at
31 December

In millions of €

Balance as at 1 January
Changes in consolidation
Transfers
Addition to allowance
Allowance used
Allowance released
Effect of movements in exchange rates

Balance as at 31 December

2020

434
—
10
143
(58)
(2)
(23)

504

2019

437
1
—
69
(73)
(4)
4
434

• Accounting estimates 

HEINEKEN determines on each reporting date the impairment of trade and other receivables using a 
model (e.g. flow rate method) which estimates the lifetime expected credit losses that will be incurred on 
these receivables. Individually significant financial assets are tested for impairment on an individual basis. 
The remaining financial assets are assessed collectively in groups that share similar credit risk characteristics. 
Due to the uncertainty relating to the depth and duration of the COVID-19 pandemic and its related impact 
on HEINEKEN’s customers, more judgement is required in the calculation of expected credit losses compared 
to the prior year. As part of these assessments, HEINEKEN has incorporated all reasonable and supportable 
information available such as whether there has been a breach or deterioration of payments terms, a request 
for extended payment terms or a request for waived payment terms. For more information on HEINEKEN’s 
credit risk exposure refer to note 11.5. 

• Accounting policies 

Trade and other receivables are held by HEINEKEN in order to collect the related cash flows. These receivables 
are measured at fair value and subsequently at amortised cost minus any impairment losses. Trade and other 
receivables are derecognised by HEINEKEN when substantially all risks and rewards are transferred or if 
HEINEKEN does not retain control over the receivables. 

7.3  Trade and other payables 
In the ordinary course of business, payable positions arise towards suppliers of goods and services, as well as 
to other parties. Refer to the table below for the different types of trade and other payables. 

In millions of €

Trade payables
Accruals 
Taxation and social security contributions
Interest
Dividends
Other payables

2020

3,663
1,232
845
187
13
167

6,107

2019

4,720
1,386
1,009
147
12
246
7,520

As a result of the COVID-19 pandemic, in some countries HEINEKEN was allowed a short-term postponement 
of payments of certain indirect taxes, such as value-added taxes. As at 31 December 2020, an amount of 
€98 million of delayed indirect tax payments is included in trade and other payables.

• Accounting estimates 

HEINEKEN makes estimates in the determination of discount accruals. When discounts are provided to 
customers, these reduce the transaction price and consequently the revenue. The conditional discounts 
in revenue (refer to note 6.1) are estimated based on accumulated experience supported by historical and 
current sales information. Expected sales volumes are determined taking into account (historical) sales 
patterns and other relevant information. A discount accrual is recognised for expected volume and year-end 
discounts payable to customers in relation to sales made until the end of the reporting period. 

• Accounting policies 

Trade and other payables are initially measured at fair value and subsequently at amortised cost. 
Trade payables are derecognised when the contractual obligation is either discharged, cancelled or expired. 

Heineken N.V. Annual Report 2020 
 
 
84

Notes to the Consolidated Financial Statements

7.4  Returnable packaging materials 
HEINEKEN uses returnable packaging materials such as glass bottles, crates and kegs in selling the finished 
products to the customer. 

Returnable packaging materials 

The majority of returnable packaging materials is classified as property, plant and equipment. 
The category ‘Other fixed assets’ in Property, plant and equipment (refer to note 8.3) includes €824 million 
(2019: €922 million) of returnable packaging materials. 

Returnable packaging deposit liability 

In certain markets, HEINEKEN has the legal or constructive obligation to take back the materials from the 
market. A deposit value is generally charged upon sale of the finished product, which is reimbursed when the 
empty returnable packaging material is returned. 

In millions of €

Returnable packaging deposits

2020

454

2019

565

• Accounting estimates 

The main accounting estimate relating to returnable packaging materials is determining the returnable 
packaging materials in the market and the expected return thereof. This is based on circulation times and 
losses of returnable packaging materials in the market. 

• Accounting policies 

Returnable packaging materials

Returnable packaging materials may be classified as property, plant and equipment or inventory. 
The classification mainly depends on whether ownership is transferred and if HEINEKEN has the legal or 
constructive obligation to buy back the materials. 

Refer to note 8.3 for the general accounting policy on property, plant and equipment. Specifically for 
returnable packaging materials, the estimated useful life depends on the loss of the materials in the market  
as well as on HEINEKEN sites. 

Returnable packaging deposit liability 

HEINEKEN recognises a deposit liability when a legal or constructive obligation exists to reimburse the 
customer for returnable packaging materials that are returned. The returnable packaging deposit liability is 
based on the estimated returnable packaging materials in the market, the expected return thereof and the 
deposit value.

8.  Non-current assets

8.1 

Impairment testing of Intangible assets and Property, plant and equipment

(a) Introduction
The results of impairment testing for non-financial non-current assets is covered both in note 8.2 Intangible 
assets and note 8.3 Property, plant and equipment. Note 8.2 covers the impairment testing of goodwill and 
Intangible assets with an indefinite useful life. Note 8.3 covers the impairment testing for Property, plant and 
equipment (P,P&E) and intangible assets with a finite useful life.

(b) Impact of the COVID-19 pandemic on impairment testing
Due to the uncertainty of the depth and duration of the COVID-19 pandemic, including the resurgence of 
the virus, limitations on operations and adverse effects on disposable income, projecting future cash flows 
for cash generating units (CGUs) for 2020 involves a higher degree of judgement compared to previous years. 
HEINEKEN therefore prepared multiple recovery scenario’s for the impairment trigger testing with regard to 
the short-term impact (e.g. short-term impact on sales volumes and revenue) and the longer term impact of 
COVID-19 (e.g. the recovery of sales volumes to pre-COVID-19 levels). 

In the event of an impairment indicator, the final forecasts used for impairment testing were prepared for 
a single most likely scenario. These forecasts were prepared under the assumption of a full recovery to the 
2019 sales volumes over a two-year planning horizon. The forecasts took into account the continuation of the 
current wave and its containment measures into 2021, but no additional waves beyond 2021.

(c) Summary of impairments on Intangible assets and Property, plant and equipment
During the year, impairment losses of €963 million were recorded, of which €39 million relates to goodwill 
(2019: €6 million), €427 million to intangible assets with a finite useful life (2019: €14 million) and €497 million 
to P,P&E (2019: €52 million). The impairment charges mainly relate to the CGUs Papua New Guinea 
(€246 million), Lagunitas (€230 million), Jamaica (€100 million) and various (individual) pub impairments in 
the UK amounting to €191 million. Additionally, various smaller impairments have been recorded. 

The drivers of the impairment losses in 2020 are mainly due to the impact of the COVID-19 pandemic on 
developing economies and on the on-trade business (like cafés, bars and restaurants) in some developed 
economies. For more details refer to note 8.3.

The impairments have been charged to the line ‘Amortisation, depreciation and impairments’ in the 
Income Statement.

Heineken N.V. Annual Report 202085

Notes to the Consolidated Financial Statements

Intangible assets 

8.2 
Intangible assets within HEINEKEN are mainly goodwill, brands and customer-related intangibles such as customer lists. The majority of intangible assets have been recognised by HEINEKEN as part of acquisitions. 
Refer to the table below for the historical cost per asset class and the movements during the year including amortisation. 

In millions of €

Cost

Balance as at 1 January 
Changes in consolidation and other transfers
Purchased/internally developed
Transfer (to)/from assets classified as held for sale
Disposals
Effect of movements in exchange rates

Balance as at 31 December 

Amortisation and impairment losses

Balance as at 1 January 
Changes in consolidation and other transfers
Amortisation charge for the year
Impairment losses
Transfer (to)/from assets classified as held for sale
Disposals
Effect of movements in exchange rates

Balance as at 31 December

Carrying amount

As at 1 January 
As at 31 December 

Note

Goodwill

Brands

Customer- 
related 
intangibles

Contract-
based 
intangibles

Software, 
research and 
development 
and other

Total

Goodwill

Brands

Customer- 
related 
intangibles

Contract-
based 
intangibles

Software, 
research and 
development 
and other

2020

10.2

6.6

6.6

10.2

11,898
11
—
—
—
(760)

11,149

(433)
—
—
(39)
—
—
1

(471)

4,979
13
—
(3)
—
(437)

4,552

(1,026)
—
(124)
(369)
—
—
110

(1,409)

2,300
(14)
1
—
(1)
(235)

2,051

(1,169)
7
(113)
(38)
—
—
131

(1,182)

1,064
(17)
3
—
(1)
(103)

946

(328)
8
(40)
(3)
—
—
31

(332)

1,037
(1)
135
—
(38)
(52)

1,081

(553)
—
(112)
(17)
—
34
30

(618)

21,278
(8)
139
(3)
(40)
(1,587)

19,779

(3,509)
15
(389)
(466)
—
34
303

(4,012)

11,621
62
—
(5)
—
220
11,898

(427)
—
—
(6)
—
—
—
(433)

4,775
71
—
—
—
133
4,979

(865)
—
(134)
—
—
—
(27)
(1,026)

2,204
21
4
—
—
71
2,300

(992)
—
(135)
(6)
—
—
(36)
(1,169)

1,010
5
6
—
(3)
46
1,064

(269)
—
(43)
(6)
—
—
(10)
(328)

931
12
176
—
(73)
(9)
1,037

(529)
—
(87)
(2)
—
57
8
(553)

2019

Total

20,541
171
186
(5)
(76)
461
21,278

(3,082)
—
(399)
(20)
—
57
(65)
(3,509)

11,465
10,678

3,953
3,143

1,131
869

736
614

484
463

17,769
15,767

11,194
11,465

3,910
3,953

1,212
1,131

741
736

402
484

17,459
17,769

Heineken N.V. Annual Report 202086

Notes to the Consolidated Financial Statements

Goodwill impairment testing

The values assigned to the key assumptions used for the value in use calculations are as follows:

For the purpose of impairment testing, goodwill in respect of Europe, Americas (excluding Brazil) and Asia 
Pacific is allocated and monitored on a regional basis. For Brazil and subsidiaries within Africa, Middle East & 
Eastern Europe and Head Office, goodwill is allocated and monitored on an individual country basis. The total 
amount of goodwill of €10,678 million (2019: €11,465 million) is allocated to each (group of) CGU as follows:

Goodwill per (group of) CGU

6,000

5,000

4,731

4,838

€
f
o
s
n
o
i
l
l
i

m
n
I

4,000

3,000

2,000

1,000

2,050

2,266

2,740

2,958

405

571

272

352

480

480

Europe

Americas
(excluding Brazil)

Brazil

Africa, Middle East 
& Eastern Europe

Asia Pacific

Head Office

2020

2019

The decrease in goodwill of €787 million compared to 2019, mainly relates to movement in exchange rates of 
€759 million and impairment losses of €39 million recognised in the current year.

The carrying amount of a CGU is compared to the recoverable amount of the CGU. The recoverable amounts 
of the (group of) CGUs are based on the higher of the fair value less costs of disposal (FVLCD) and value in use 
(VIU) calculations. CGUs for which the recoverable amount is based on a VIU model represent more than 99% 
of goodwill. VIU is determined by discounting the future cash flows generated from the continuing use of the 
CGU using a pre-tax discount rate. 

The key assumptions used for the value in use calculations are as follows: 

 – Cash flows are projected based on actual operating results and the 3-year business plan. Cash flows for
a further 7-year period (except for Europe, where a further 2-year period is applied) are extrapolated 
using an expected annual per country volume growth rate, which are based on external sources. 
Management believes that this period reflects the long-term development of the local beer business 
and is based on past experiences.

 – The beer price growth per year after the forecast period is assumed to be a country specific expected

annual long-term inflation, which is based on external sources. 

 – Cash flows after the first 10-year period (Europe 5-year) are extrapolated using a perpetual growth rate equal 
to the expected 10-year compounded average inflation, in order to calculate the terminal recoverable amount.

 – A per CGU-specific pre-tax weighted average cost of capital (WACC) was applied in determining the

recoverable amount of the units. 

In %

Europe
Americas (excluding Brazil)
Brazil
Africa, Middle East & Eastern Europe
Asia Pacific
Head Office

Pre-tax  
WACC

6.6
9.7
12.9
12.8 – 25.0
11.7
6.5

Expected annual 
long-term inflation  
applied for years  
2024-2030

Expected volume  
growth rates  
applied for years 
2024-2030

1.9
2.9
3.1
4.9 – 9.4
3.3
1.9

1.4
3.8
0.3
2.2 – 8.6
3.8
1.4

CGUs for which the recoverable amount is based on a FVLCD model, represent less than 1% of goodwill.

Impairment losses 

The annual goodwill impairment test did not result in an impairment loss for the current year 
(2019: €6 million). The impairment test required as a result of the identification of impairment indicators, 
however resulted in an impairment on goodwill of €39 million and €427 million (2019: €14 million) for 
intangible assets other than goodwill, which was charged to profit or loss (refer to note 8.3).

Sensitivity to changes in assumptions 

The outcome of a sensitivity analysis of a 100 basis points adverse change in key assumptions  
(i.e. lower growth rates or higher discount rates respectively) did not result in a materially different  
outcome for the impairment test and the headroom for no CGUs would have been reduced to nil. 

Brands, customer-related and contract-based intangibles 

The main brands capitalised are the brands acquired in various acquisitions. The main customer-related 
and contract-based intangibles relate to customer relationships (constituted either by way of a contractual 
agreement or by way of non-contractual relations) and re-acquired rights. 

• Accounting estimates and judgements

The cash flow projections used in the value in use calculations for goodwill impairment testing contain 
various judgements and estimations as described in the key assumptions for the VIU calculations. 

For intangible assets, other than goodwill, estimates are required to determine the (remaining) useful lives. 
Useful lives are determined based on the market position (for brands), estimated remaining useful life of the 
customer relationships or the period of the contractual arrangements, or estimates on technological and 
commercial developments (for software/development expenditure). 

Amortisation is charged to profit or loss on a straight-line basis over the estimated useful life. 
HEINEKEN believes that straight-line depreciation most closely reflects the expected pattern of consumption 
of the future economic benefits embodied in the intangible asset. 

Heineken N.V. Annual Report 2020 
 
 
 
87

Notes to the Consolidated Financial Statements

 • Accounting policies 

Goodwill 

Goodwill represents the difference between the fair value of the net assets acquired and the transaction 
price of the acquisition. Goodwill arising on the acquisition of associates and joint ventures is included in the 
carrying amount of the associates and joint ventures. 

Goodwill is measured at cost less accumulated impairment losses. Goodwill is allocated to individual or groups of 
CGUs for the purpose of impairment testing and is tested annually for impairment. Negative goodwill is recognised 
directly in profit or loss as other income. An impairment loss in respect of goodwill can not be reversed. 

Brands, customer-related and contract-based intangibles 

Brands, customer-related and contract-based intangibles acquired as part of a business combination are 
recognised at fair value. Otherwise these acquired intangibles are recognised at cost and amortised over 
the estimated useful life of the individual brand, respectively over the remaining useful life of the customer 
relationships or the period of the contractual arrangements. 

Strategic brands are well-known international/local brands with a strong market position and an established 
brand name. 

Software, research and development and other intangible assets 

Purchased software is measured at cost less accumulated amortisation. Expenditure on internally developed 
software is capitalised when the expenditure qualifies as development activities, otherwise it is recognised in 
profit or loss when incurred. 

Expenditure on research activities, undertaken with the prospect of gaining new technical knowledge, is 
recognised in profit or loss when incurred. 

Amortisation 

Amortisation is calculated over the cost of the asset less its residual value. Intangible assets with a finite life 
are amortised on a straight-line basis over their estimated useful lives from the date they are available for use. 
The estimated useful lives are as follows: 

 – Strategic brands  

 – Other brands  

 – Customer-related and contract-based intangibles  

 – Re-acquired rights  

 – Software  

 – Capitalised development costs  

40 – 50 years 

15 – 25 years 

5 – 30 years 

3 – 12 years 

3 – 7 years 

3 years 

The amortisation method, useful lives and residual values are reassessed annually. Changes in useful lives or 
residual value are recognised prospectively. 

De-recognition of intangible assets 

Intangible assets are derecognised when disposed or sold. Gains on sale of intangible assets are presented 
in profit or loss as other income (refer to note 6.2); losses on sale are included in amortisation. Goodwill is 
derecognised when the related CGU is sold. 

Impairment of non-financial assets 

At each reporting date HEINEKEN reviews the carrying amounts of its non-financial assets (except for 
inventories and deferred tax assets) to determine whether there is any indication of impairment. If any such 
indication exists, the recoverable amount is estimated. 

For the purpose of impairment testing, assets are grouped together into the smallest group of assets that 
generate cash inflows from continuing use. The CGU for other non-financial assets is often the operating 
company on country level. The recoverable amount of an asset or CGU is the higher of an asset’s FVLCD and 
VIU. In assessing value in use, the estimated future cash flows are discounted to their present value using a 
pre-tax discount rate that reflects current market assessments of the time value of money and risks specific to 
the asset or CGU. 

An impairment loss is recognised in profit or loss if the carrying amount of an asset or its CGU exceeds its 
recoverable amount. Impairment losses are first allocated to goodwill and intangible assets with an indefinite 
useful life. A remaining impairment loss is then allocated to the other assets in the unit on a pro rata basis. 
In respect of other assets, impairment losses recognised in prior periods are assessed at each reporting date 
for any indications that the loss has decreased or no longer exists. An impairment loss is reversed if there has 
been a change in the estimates used to determine the recoverable amount. An impairment loss is reversed 
only to the extent that the asset’s carrying amount does not exceed the carrying amount that would have 
been determined, net of depreciation or amortisation, if no impairment loss had been recognised. 

8.3  Property, plant and equipment 
P,P&E are fixed assets that are owned by HEINEKEN, as well as right of use (ROU) assets under a lease 
agreement. Owned and ROU assets are held for use in HEINEKEN’s operating activities. Refer to the table 
below for the split between owned assets and ROU assets as per balance sheet date: 

In millions of €

Property, plant and equipment – owned assets
Right of use assets

Property, plant and equipment

2020

10,606
945

11,551

2019

12,230
1,039
13,269

Heineken N.V. Annual Report 2020 
88

Notes to the Consolidated Financial Statements

Owned assets 

The table below details the historical cost per asset class and the movements during the year for owned assets.

In millions of €

Cost
Balance as at 1 January
Changes in consolidation and other transfers
Purchases
Transfer of completed projects under construction
Transfer (to)/from assets classified as held for sale
Disposals
Effect of movements in exchange rates

Balance as at 31 December 

Depreciation and impairment losses
Balance as at 1 January 
Changes in consolidation and other transfers
Depreciation charge for the year
Impairment losses
Transfer to/(from) assets classified as held for sale
Disposals
Effect of movements in exchange rates

Balance as at 31 December

Carrying amount
As at 1 January
As at 31 December

Note

Land and 
buildings

Plant and 
equipment

Other  
fixed assets

Under 
construction

7,418
25
37
217
(62)
(46)
(547)

7,042

(2,367)
(32)
(166)
(224)
40
30
133

(2,586)

9,638
97
35
613
(21)
(131)
(776)

9,455

(5,464)
(101)
(443)
(110)
11
128
374

(5,605)

5,778
9
295
331
(2)
(269)
(443)

5,699

(3,850)
(2)
(629)
(60)
2
260
280

(3,999)

6.6

6.6

2020

Total

23,911
134
1,250
—
(85)
(450)
(1,895)

1,077
3
883
(1,161)
—
(4)
(129)

669

22,865

—
—
—
(69)
—
—
—

(11,681)
(135)
(1,238)
(463)
53
418
787

(69)

(12,259)

Land and 
buildings

Plant and 
equipment

Other  
fixed assets

Under 
construction

6,978
25
62
328
(23)
(133)
181
7,418

(2,178)
—
(177)
(15)
8
25
(30)
(2,367)

8,872
23
91
737
—
(194)
109
9,638

(5,116)
—
(440)
(27)
—
190
(71)
(5,464)

5,344
8
411
327
(1)
(385)
74
5,778

(3,539)
—
(633)
(10)
—
378
(46)
(3,850)

998
3
1,465
(1,392)
—
(13)
16
1,077

—
—
—
—
—
—
—
—

2019

Total

22,192
59
2,029
—
(24)
(725)
380
23,911

(10,833)
—
(1,250)
(52)
8
593
(147)
(11,681)

5,051
4,456

4,174
3,850

1,928
1,700

1,077
600

12,230
10,606

4,800
5,051

3,756
4,174

1,805
1,928

998
1,077

11,359
12,230

Heineken N.V. Annual Report 202089

Notes to the Consolidated Financial Statements

Land and buildings include the breweries and offices of HEINEKEN as well as stores, pubs and bars. The plant 
and machinery asset class contains all the assets needed in HEINEKEN’s brewing, packaging and filling 
activities. Other fixed assets mainly consist of returnable packaging materials, commercial fixed assets and 
furniture, fixtures and fittings. Refer to note 7.4 for further information on returnable packaging materials 
that are included in this category. 

Impairment losses 

Given the impact of COVID-19 on HEINEKEN’s markets and businesses, HEINEKEN assessed its CGUs for an 
indication of an impairment. Following the assessment, CGUs with a total fixed asset base (including goodwill 
and before impairment) of €4.3 billion were tested for asset impairment (2019: €0.4 billion). As a result, CGUs 
with a total fixed asset base of €2.5 billion (2019: €0.1 billion) were found to be partially impaired.

Following the impairment tests, impairments of €463 million on owned P,P&E (2019: €52 million), €34 million 
of ROU assets, €427 million on intangible assets with a finite useful life and €39 million on goodwill were 
recorded in 2020. The impairment charges mainly relate to the CGUs Papua New Guinea (€246 million), 
Lagunitas (€230 million), Jamaica (€100 million, net of reversal) and various (individual) pub impairments in 
the UK totalling €191 million. Additionally, various smaller impairments were recorded.

Impairments are recorded on the line ‘Amortisation, depreciation and impairments’ in the Income Statement. 
Refer to the table below for the impairment loss recorded per segment:

In millions of €

Americas
AMEE
APAC
Europe
Head Office

Total

Total 
impairment 
loss

391
96
269
194
13

963

Lagunitas

Jamaica

Papua New 
Guinea

Various UK pubs

Various 
smaller 
impairments

230
–
–
–
–

230

100
–
–
–
–

100

–
–
246
–
–

246

–
–
–
191
–

191

61
96
23
3
13

196

For a split per asset class, refer to the movement schedules in note 8.2 and 8.3.

The determination of the recoverable amount of the assets of Lagunitas, Papua New Guinea and Jamaica 
is based on a VIU valuation, which is based on a management forecast extrapolated to a 10-year cash flow 
forecast for Papua New Guinea and Jamaica and a 5-year cash flow forecast for Lagunitas. Cash flows after 
the first 10-year period (Lagunitas 5-year) are extrapolated using a perpetual growth rate equal to the 
expected 10-year compounded average inflation, in order to calculate the terminal recoverable amount. 
The key assumptions used to determine the cash flows are based on market expectations and management’s 
best estimates. 

See the table below for the key assumptions:

Papua New Guinea

Lagunitas

Jamaica

In %

2021 – 2025

2026 – 2030

2021-2023

2024-2025

2021-2024

2025-2030

Pre-tax WACC (in local 
currency)
Expected annual long-term 
inflation
Expected volume growth

17.7

4.0

7.9

17.7

4.0

4.6

6.7

1.9

0.1

6.7

1.9

2.0

17.7

17.7

4.7

3.7

4.7

0.0

Right of use (ROU) assets 

HEINEKEN leases stores, pubs, offices, warehouses, cars, (forklift) trucks and other equipment in the 
ordinary course of business. HEINEKEN has around 35,000 leases with a wide range of different terms and 
conditions, depending on local regulations and practice. Many leases contain extension and termination 
options, which are included in the lease term if HEINEKEN is reasonably certain to exercise an extension 
option and reasonably certain not to exercise a termination option. Refer to the table below for the carrying 
amount of ROU assets per asset class per balance sheet date: 

In millions of €

Land and buildings
Equipment

Carrying amount ROU assets as at 31 December

2020

672
273

945

2019

807
232
1,039

During 2020, €329 million was added to the ROU assets as a result of entering into new lease contracts and the 
remeasurement of existing leases (2019: €271 million). The depreciation and impairments of ROU assets for 
the financial year ending 31 December is as follows: 

In millions of €

Land and buildings
Equipment

Depreciation and impairments for ROU assets

2020

185
95

280

2019

158
80
238

Heineken N.V. Annual Report 202090

Notes to the Consolidated Financial Statements

 • Accounting estimates and judgements 

Estimates are required to determine the (remaining) useful lives of fixed assets. Useful lives are determined 
based on an asset’s age, the frequency of its use, repair and maintenance policy, technology changes in 
production and expected restructuring. 

HEINEKEN estimates the expected residual value per asset item. The residual value is the higher of the 
expected sales price (based on recent market transactions of similar sold items) and its material scrap value. 

Depreciation is charged to profit or loss on a straight-line basis over the estimated useful lives of items of 
P,P&E. HEINEKEN believes that straight-line depreciation most closely reflects the expected pattern of 
consumption of the future economic benefits embodied in the asset. 

Significant judgement is required to determine the lease term. The assessment of whether HEINEKEN is 
reasonably certain to exercise such options impacts the lease term, which as a result could affect the amount 
of lease liabilities and ROU assets recognised. 

 • Accounting policies 

Owned assets 

A fixed asset is recognised when it is probable that future economic benefits associated with the P,P&E item 
will flow to HEINEKEN and when the cost of the P,P&E can be reliably measured. The majority of the P,P&E of 
HEINEKEN are owned assets, rather than leased assets. 

P,P&E are recognised at historical cost less accumulated depreciation and impairment losses. Historical cost 
includes all costs directly attributable to the purchase of an asset. The cost of self-constructed assets includes 
all directly attributable costs to make the asset ready for its intended use. Spare parts that meet the definition 
of P,P&E are capitalised and accounted for accordingly. If spare parts do not meet the recognition criteria of 
P,P&E, they are either carried in inventory or consumed and recorded in profit or loss. 

Subsequent costs are capitalised only when it is probable that the expenses will lead to future economic 
benefits and can be measured reliably. The carrying amount of any component accounted for as a separate 
asset is derecognised when replaced. All other repairs and maintenance are charged to profit or loss during 
the reporting period in which they are incurred. 

For the contractual commitments on ordered P,P&E refer to note 13.2.

Depreciation and impairments 

Depreciation is calculated using the straight-line method, based on the estimated useful life of the asset class. 
The estimated useful lives of the main asset classes are as follows: 

 – Buildings 

 – Plant and equipment 

 – Other fixed assets 

30 – 40 years 

10 – 30 years 

3 – 10 years 

Land and assets under construction are not depreciated. When assets under construction are ready for its 
intended use, they are transferred to the relevant category and depreciation starts. All other P,P&E items are 
depreciated over their estimated useful live to the asset’s residual value. 

The depreciation method, residual value and useful lives are reassessed annually. Changes in useful lives or 
residual value are recognised prospectively. 

HEINEKEN reviews whether indicators for impairment exist on CGU level. When an indicator of impairment 
exists, assets are tested for impairment. Impairment losses on assets, other than goodwill, recognised in prior 
periods are assessed at each reporting date for any indication of a reversal. 

De-recognition of Property, plant and equipment 

P,P&E is derecognised when it is scrapped or sold. Gains on sale of P,P&E are presented in profit or loss as 
other income (refer to note 6.2); losses on sale are included in depreciation. 

Right of use (ROU) assets

Definition of a lease 

A contract is or contains a lease if it provides the right to control the use of an identified asset for a period of 
time in exchange for an amount payable to the lessor. The right to control the use of the identified asset exists 
when having the right to obtain substantially all of the economic benefits from use of that asset and when 
having the right to direct the use of that asset. 

HEINEKEN as a lessee 

At the start date of the lease, HEINEKEN (lessee) recognises a right of use (ROU) asset and a lease liability 
on the balance sheet. The ROU asset is initially measured at cost, and subsequently at cost less accumulated 
depreciation and impairment losses, and adjusted for certain remeasurements of the lease liability. 
For measurement of the lease liability, refer to note 11.3. 

HEINEKEN applies the following practical expedients for the recognition of leases: 

 – The short-term lease exemption, meaning that leases with a duration of less than a year are expensed in the 

income statement on a straight-line basis. 

 – The low value lease exemption, meaning that leased assets with an individual value of €5 thousand or less if 

bought new, are expensed in the income statement on a straight-line basis. 

HEINEKEN as a lessor 

A lease is classified as a finance lease when it transfers substantially all the risks and rewards relating to 
ownership of the underlying asset to the lessee. For contracts where HEINEKEN acts as an intermediate 
lessor, the subleases are classified with reference to the ROU asset. 

Heineken N.V. Annual Report 202091

Notes to the Consolidated Financial Statements

Lease related notes 

For lease liabilities, refer to note 11.3 Borrowings. For short-term and low value leases, refer to other expenses 
in note 6.3 Raw materials, consumables and services. For the lease receivables, refer to other receivables 
in note 8.5 Other non-current assets and other receivables in note 7.2 Trade and other receivables. For the 
contractual maturities of lease liabilities, refer to note 11.5 Credit, liquidity and market risk. 

8.4  Loans and advances to customers 
Loans and advances to customers are inherent to HEINEKEN’s business model. Loans to customers are 
repaid in cash on fixed dates while the settlement of advances to customers are linked to the sales volume of 
the customer. Loans and advances to customers are usually backed by collateral such as properties. 

In millions of €

Balance as at 1 January
Transfers
Addition to allowance
Allowance used
Allowance released
Effect of movements in exchange rates
Other

Balance as at 31 December

2020

79
(10)
30
2
(7)
(4)
—

90

2019

135
—
7
(56)
(3)
2
(6)
79

In millions of €

Loans to customers
Advances to customers

Loans and advances to customers

2020

53
141

194

2019

55
222
277

The movement in allowance for impairment losses for loans and advances to customers during the year is 
as follows:

Allowance for credit losses 2020 – Loans and advances to customers

• Accounting estimates 

HEINEKEN determines on each reporting date the impairment of loans and advances to customers using an 
expected credit loss model which estimates the credit losses over 12 months. If a significant increase in credit 
risk occurs (e.g. more than 30 days overdue, change in credit rating, payment delays in other receivables from 
the customer), credit losses over the lifetime of the asset are incurred. Individually significant financial assets 
are tested for impairment on an individual basis. The remaining financial assets are assessed collectively in 
groups that share similar credit risk characteristics. Due to the uncertainty relating to the depth and duration 
of the COVID-19 pandemic and its related impact on HEINEKEN’s customers, more judgement is required for 
the calculation of expected credit losses compared to previous years. For more information on HEINEKEN’s 
credit risk exposure refer to note 11.5. 

€
f
o
s
n
o
i
l
l
i

m
n
I

120

100

80

60

40

20

0

30

2

(7)

(4)

90

79

(10)

• Accounting policies 

Loans and advances to customers are initially measured at fair value and subsequently at amortised cost 
minus any impairment losses. 

Balance as at 
1 January

Transfers

Addition to
allowance

Allowance 
used

Allowance 
released

Effect of 
movements in 
exchange rates

Balance as at
31 December

Heineken N.V. Annual Report 2020 
 
 
92

Notes to the Consolidated Financial Statements

8.5  Other non-current assets 
Other non-current assets mainly consist of Fair Value through Other Comprehensive Income (FVOCI) 
investments, prepayments and other receivables with a duration longer than 12 months.

 • Accounting policies 

Fair value through OCI investments 

In millions of €

Fair value through OCI investments
Non-current derivatives
Loans to joint ventures and associates
Long-term prepayments
Other receivables

Other non-current assets

Note

11.6

2020

117
21
30
375
341

884

2019

408
2
38
439
368
1,255

The FVOCI investments primarily consist of equity securities. HEINEKEN designates these investments as 
FVOCI as these are not held for trading purposes. As at 31 December 2019, the main FVOCI equity investment 
was €241 million in the Saigon Alcohol Beer and Beverages Corporation (‘SABECO’, Vietnam), of which the 
majority was sold during 2020. 

The other receivables include lease receivables of €160 million (2019: €167 million). Including the short-term 
portion of lease receivables, the average outstanding term of the lease receivables is 5.3 years (2019: 4.6 years). 
The remainder of other receivables mainly originate from the acquisition of the beer operations of FEMSA 
and represent a receivable on the Brazilian authorities on which interest is calculated in accordance with 
Brazilian legislation. Collection of this receivable is expected to be beyond a period of five years. A part of the 
aforementioned receivables qualify for indemnification towards FEMSA and is provided for. 

Sensitivity analysis – equity securities 

An increase or decrease of 1% in the share price of the equity securities at the reporting date would not have a 
material impact. 

 • Accounting estimates 

HEINEKEN determines on each reporting date the impairment of other receivables using an expected credit 
loss model, which estimates the credit losses over 12 months. Only in case a significant increase in credit 
risk occurs (e.g. more than 30 days overdue, change in credit rating, payment delays in other receivables 
from the customer) the credit losses over the lifetime of the asset are incurred. Individually significant other 
receivables are tested for impairment on an individual basis. The remaining financial assets are assessed 
collectively in groups that share similar credit risk characteristics. For more information on HEINEKEN’s 
credit risk exposure refer to 11.5.

HEINEKEN’s investments in equity securities are classified as FVOCI. These investments are interests in 
entities where HEINEKEN has less than significant influence. This is generally the case by ownership of 
less than 20% of the voting rights. Upon the sale of these equity securities the accumulated fair value- and 
currency translation changes are transferred to retained earnings. 

FVOCI investments are measured at fair value (refer to note 13.1). The fair value changes are recognised in OCI 
and presented within equity in the fair value reserve. Dividend income is recognised in profit or loss. 

Non-current derivatives 

Refer to the accounting policies on derivative financial instruments in note 11.6. 

Other 

The remaining non-current assets as presented in the previous table are initially measured at fair value and 
subsequently at amortised cost minus any impairment losses. 

9.  Provisions and contingent liabilities 

9.1  Post-retirement obligations 
HEINEKEN makes contributions to pension plans that provide pension benefits to (former) employees upon 
retirement, both via defined benefit as well as defined contribution plans. Other long-term employee benefits 
include long-term bonus plans, termination benefits, medical plans and jubilee benefits. Refer to note 6.4 for 
the contribution to defined contribution plans. This note relates to HEINEKEN’s defined benefit pension 
plans. Refer to the table below for the present value of the defined benefit plans as at 31 December. 

In millions of €

Present value of unfunded defined benefit obligations
Present value of funded defined benefit obligations

Total present value of defined benefit obligations
Fair value of defined benefit plan assets

Present value of net obligations
Asset ceiling items
Defined benefit plans included under non-current assets

Recognised liability for defined benefit obligations
Other long-term employee benefits

2020

203
9,387

9,590
(8,757)

833
48
5

886
52

938

2019

307
9,210
9,517
(8,451)
1,066
53
7
1,126
63
1,189

Heineken N.V. Annual Report 2020 
93

Notes to the Consolidated Financial Statements

The vast majority of benefit payments are from pension funds that are held in trusts (or equivalent), however, 
there is a small portion where HEINEKEN fulfils the benefit payment obligation as it falls due. Plan assets 
held in trusts are governed by Trustee Boards composed of HEINEKEN representatives and independent and/
or member representation, in accordance with local regulations and practice in each country. The relationship 
and division of responsibility between HEINEKEN and the Trustee Board (or equivalent) including 
investment decisions and contribution schedules are carried out in accordance with the plan’s regulations. 

The defined benefit pension plans in the Netherlands (NL) and the United Kingdom represent the majority of 
the total defined benefit plan assets and the present value of the defined benefit obligations.

Refer to the table below for the split of these plans in the total present value of the net obligations 
of HEINEKEN.

In millions of €

Total present value 
of defined benefit 
obligations
Fair value of defined 
benefit plan assets

Present value of net 
obligations

2020

UK

2019

UK

2020

NL

2019

NL

4,063

3,945

4,102

4,096

2020

Other

1,425

2019

Other

1,476

2020

Total

9,590

2019

Total

9,517

(3,751)

(3,529)

(4,059)

(3,939)

(947)

(983)

(8,757)

(8,451)

312

416

43

157

478

493

833

1,066

Defined benefit plan in the Netherlands 

HEINEKEN provides employees in the Netherlands with an average pay pension plan based on earnings up 
to the legal tax limit. Indexation of accrued benefits is conditional on the funded status of the pension fund. 
HEINEKEN pays contributions to the fund up to a maximum level agreed with the Board of the pension fund 
and has no obligation to make additional contributions in case of a funding deficit. In 2020, HEINEKEN’s 
cash contribution to the Dutch pension plan was at the maximum level. The same level will apply in 2021. 
As a result of a legal obligation to settle a closed transitional plan per the end of 2020, a one-off contribution 
of €80 million was prepaid by HEINEKEN to the pension fund in 2020. Early 2021 the final contribution will 
be determined and settled with the prepayment. As a result of the final settlement, the respective plan will be 
fully funded. The final contribution is expected to be in line with the prepayment of €80 million.

Defined benefit plan in the United Kingdom 

HEINEKEN’s UK plan (Scottish & Newcastle pension plan ‘SNPP’) was closed to future accrual in 2011 
and the liabilities thus relate to past service before plan closure. Based on the triennial review finalised 
in early 2019, HEINEKEN has renewed the funding plan (until 31 May 2023) including an annual deficit 
reduction contribution of GBP39.2 million in 2018, thereafter increasing with GBP1.7 million per year. At the 
end of 2018, an agreement (the Funding Agreement) was reached with the UK pension fund Trustees on 
a more conservative longer term funding and investment approach towards 2030. This agreement has 
been formalised during 2019 and signed early 2020, which leads to a gradual decrease of investment risk. 
The current schedule of deficit recovery payments until May 2023 will remain in place. As of June 2023 deficit 
recovery payments will be conditional on the funding position of the pension fund and will be capped on the 
current contribution level.

Defined benefit plans in other countries 

In a few other countries HEINEKEN offers defined benefit plans, which are individually not significant to 
HEINEKEN. The majority of these plans are closed for new participants.

Heineken N.V. Annual Report 202094

Notes to the Consolidated Financial Statements

Movement in net defined benefit obligation 
The movement in the net defined benefit obligation during the year is as follows: 

In millions of €

Balance as at 1 January
Included in profit or loss
Current service cost
Past service cost/(credit)
Administration expense
Effect of any settlement

Expense recognised in personnel expenses
Interest expense/(income)

Included in OCI
Remeasurement loss/(gain):

Actuarial loss/(gain) arising from
Demographic assumptions
Financial assumptions
Experience adjustments

Return on plan assets excluding interest income
Effect of movements in exchange rates

Other
Changes in consolidation and reclassification
Contributions paid:
By the employer
By the plan participants

Benefits paid
Settlements

Balance as at 31 December

Present value of  
defined benefit obligations

Fair value of defined  
benefit plan assets

Present value  
of net obligations

Note

2020

9,517

2019

8,511

2020

(8,451)

2019

(7,682)

2020

1,066

6.4

11.1

111
(10)
—
(1)

100
145

245

(112)
605
(22)
—
(280)

191

(8)

—
24
(379)
—

(363)
9,590

81
(1)
—
(5)
75
212
287

(93)
1,065
(125)
—
210
1,057

20

—
24
(382)
—
(338)
9,517

—
—
4
—

4
(122)

(118)

—
—
—
(525)
234

(291)

13

(265)
(24)
379
—

103
(8,757)

—
—
3
—
3
(182)
(179)

—
—
—
(579)
(190)
(769)

(4)

(175)
(24)
382
—
179
(8,451)

2019

829

81
(1)
3
(5)
78
30
108

(93)
1,065
(125)
(579)
20
288

111
(10)
4
(1)

104
23

127

(112)
605
(22)
(525)
(46)

(100)

5

16

(265)
—
—
—

(260)
833

(175)
—
—
—
(159)
1,066

Heineken N.V. Annual Report 202095

Notes to the Consolidated Financial Statements

Defined benefit plan assets

In millions of €

Equity instruments:

Europe
Northern America
Japan
Asia other
Other

Debt instruments:

Bonds – investment grade
Bonds – non-investment grade

Derivatives
Properties and real estate
Cash and cash equivalents
Investment funds
Other plan assets

Balance as at 31 December

2020

2019

Quoted

Unquoted

Total

Quoted

Unquoted

Total

411
868
153
213
83

1,728

4,634
393

5,027

35
20
169
9
13

—
—
—
—
76

76

723
162

885

(473)
860
63
319
26

246
7,001

795
1,756

411
868
153
213
159

1,804

5,357
555

5,912

(438)
880
232
328
39

1,041
8,757

579
1,051
196
122
339
2,287

3,759
251
4,010

5
15
107
66
13
206
6,503

—
—
—
—
69
69

512
240
752

(602)
794
17
848
70
1,127
1,948

579
1,051
196
122
408
2,356

4,271
491
4,762

(597)
809
124
914
83
1,333
8,451

During 2020, the UK fund replaced their equity portfolio of approx. €550 million by a synthetic equity 
exposure using swaps. This lowered the reported equity value, whilst increasing the debt portfolio.

The HEINEKEN pension funds monitor the mix of debt and equity securities in their investment portfolios 
based on market expectations. Material investments within the portfolio are managed on an individual basis. 
Through its defined benefit pension plans, HEINEKEN is exposed to a number of risks, the most significant 
are detailed below. 

Risks associated with defined benefit plans

Asset volatility 

The plan liabilities are calculated using a discount rate set with reference to AA corporate bond yields. If the 
return on the plan assets is less than the return on the liabilities implied by this assumption, this will create a 
deficit. Both the Netherlands and the UK plans hold a significant proportion of equities, which are expected to 
outperform corporate bonds in the long term, while providing volatility and risk in the short term. 

In the Netherlands, an Asset-Liability Matching (ALM) study is performed at least on a triennial basis. 
The ALM study is the basis for the strategic investment policies and the (long-term) strategic investment mix. 
This resulted in a strategic asset mix comprising 38% of plan assets in equity securities, 30% in bonds, 12.5% 
in other investments, 10% in mortgage and 9.5% in real estate. The last ALM study was performed in 2018 and 
the next will take place in 2021. 

In the UK, an actuarial valuation is performed at least on a triennial basis. The valuation is the basis for the 
funding plan, strategic investment policies and the (long-term) strategic investment mix. Following the 2018 
valuation, this resulted in a strategic asset mix comprising 30% of plan assets in liability driven investments, 
20% in equities, 15% in higher yielding credit, 15% in private markets, 12.5% in corporate bonds and 7.5% in 
long lease property. As part of the Funding Agreement, the strategic asset mix will evolve between now and 
2030 to provide a greater certainty of return, lower volatility and higher cash generation. 

Interest rate risk 

A decrease in corporate bond yields will increase plan liabilities, although this will be partially offset by an 
increase in the value of the plans’ fixed rate instruments holdings. 

In the Netherlands, interest rate risk is partly managed through fixed income investments. These investments 
match the liabilities for 24% on average during the year (2019: 23%). In the UK, interest rate risk is partly 
managed through the use of a mixture of fixed income investments and interest rate swap instruments. 
These investments and instruments match 84% of the interest rate sensitivity of the total liabilities as 
measured on a Gilts +1% liability basis (2019: 87% as measured on the same basis).

Inflation risk 

Some of the pension obligations are linked to inflation. Higher inflation will lead to higher liabilities, although 
in most cases caps on the level of inflationary increases are in place to protect the plan against extreme 
inflation. The majority of the plan assets are either unaffected by or loosely correlated with inflation, meaning 
that an increase in inflation will increase the deficit. 

HEINEKEN provides employees in the Netherlands with an average pay pension plan, whereby indexation 
of accrued benefits is conditional on the funded status of the pension fund. In the UK, inflation is partly 
managed through the use of a mixture of inflation-linked derivative instruments. These instruments match 
84% of the inflation-linked liabilities as measured on a Gilts + 1% liability basis (2019: 76% as measured on the 
same basis). 

Life expectancy 

The majority of the plans’ obligations are to provide benefits for the life of the member, so increases in life 
expectancy will result in an increase in the plans’ liabilities. This is particularly significant in the UK plan, 
where inflation-linked increases result in higher sensitivity to changes in life expectancy. In 2015, the Trustee 
of HEINEKEN UK’s pension plan implemented a longevity hedge to remove the risk of a higher increase in life 
expectancy than anticipated for the 2015 population of pensioners. 

Heineken N.V. Annual Report 202096

Notes to the Consolidated Financial Statements

Principal actuarial assumptions as at the balance sheet date 

Sensitivity analysis 

Based on the significance of the Dutch and UK pension plans compared with the other plans, the table below 
refers to the major actuarial assumptions for those two plans as at 31 December: 

In %

Discount rate as at 31 December
Future salary increases
Future pension increases

The Netherlands

UK1

2020

0.5
2.0
0.2

2019

0.9
2.0
0.5

2020

1.4
—
3.0

2019

2.1
—
2.9

1 The UK plan is closed for future accrual, leading to certain assumptions being equal to zero. 

For the other defined benefit plans, the following actuarial assumptions apply as at 31 December:

In %

Discount rate as at 31 December
Future salary increases
Future pension increases
Medical cost trend rate

Europe

Americas

2020

0.2-0.8
0.0-3.5
0.0-1.5
0.0-4.5

2019

0.3-0.9
0.0-3.5
0.0-1.5
0.0-4.5

2020

6.9-12.0
0.0-4.5
0.0-3.5
0.0-15.1

2019

6.8-14.0
0.0-4.5
0.0-3.6
0.0-13.1

Africa, Middle East & 
Eastern Europe

2020

0.5-8.0
0.0-4.0
0.0-1.2
0.0-0.0

2019

0.9-12.4
0.0-5.0
0.0-2.9
0.0-0.0

As at 31 December, changes to one of the relevant actuarial assumptions that are considered reasonably 
possible, holding other assumptions constant, would have affected the defined benefit obligation by the 
following amounts: 

Effect in millions of €

Discount rate (0.5% movement)
Future salary growth (0.25% movement)
Future pension growth (0.25% movement)
Medical cost trend rate (0.5% movement)
Life expectancy (1 year)

2020

2019

Increase in 
assumption

Decrease in 
assumption

Increase in 
assumption

Decrease in 
assumption

(620)
15
378
6
438

689
(13)
(338)
(5)
(436)

(770)
17
365
6
393

884
(16)
(335)
(5)
(392)

 • Accounting estimates 

To make the actuarial calculations for the defined benefit plans, HEINEKEN needs to make use of 
assumptions for discount rates, future pension increases and life expectancy as described in this note. 
The actuarial calculations are made by external actuaries based on inputs from observable market 
data, such as corporate bond returns and yield curves to determine the discount rates used, mortality 
tables to determine life expectancy and inflation numbers to determine future salary and pension 
growth assumptions. 

Assumptions regarding future mortality rates are based on published statistics and mortality tables. 
For the Netherlands, the rates are obtained from the ‘AG-Prognosetafel 2020’, fully generational. For the 
UK, the future mortality rates are obtained by applying the Continuous Mortality Investigation 2019 
projection model. 

 • Accounting policies 

Defined contribution plans 

The weighted average duration of the defined benefit obligation at the end of the reporting period is 18 years. 

HEINEKEN expects the contributions to be paid for the defined benefit plans for 2021 to be in line with 2020 
excluding the one-off contribution of €80 million for the transitional plan of the Dutch pension fund.

A defined contribution plan is a post-retirement plan for which HEINEKEN pays fixed contributions to 
a separate entity. HEINEKEN has no legal or constructive obligation to pay further contributions if the fund 
does not hold sufficient assets to pay out employees. 

Defined benefit plans 

A defined benefit plan is a post-retirement plan that is not a defined contribution plan. Typically, defined 
benefit plans define an amount of pension benefit that an employee will receive on retirement, usually 
dependent on one or more factors such as age, years of service and compensation. 

HEINEKEN’s net obligation in respect of defined benefit pension plans is calculated separately for each plan 
by estimating the amount of future benefits that employees have earned in return for their service in the 
current and prior periods; those benefits are discounted to determine its present value. The fair value of any 
defined benefit plan assets are deducted. The discount rate is the yield at balance sheet date on high-quality 
credit-rated bonds that have maturity dates approximating to the terms of HEINEKEN’s obligations and that 
are denominated in the same currency in which the benefits are expected to be paid. 

Heineken N.V. Annual Report 202097

Notes to the Consolidated Financial Statements

The calculations are performed annually by qualified actuaries using the projected unit credit method. 
When the calculation results in a benefit to HEINEKEN, the recognised asset is limited to the present 
value of economic benefits available in the form of any future refunds from the plan or reductions in 
future contributions to the plan. In order to calculate the present value of economic benefits, consideration 
is given to any minimum funding requirements that apply to any plan in HEINEKEN. An economic 
benefit is available to HEINEKEN if it is realisable during the life of the plan, or on settlement of the plan 
liabilities. When the benefits of a plan are changed, the expense or benefit is recognised immediately in profit 
or loss. 

HEINEKEN recognises all actuarial gains and losses arising from defined benefit plans immediately in other 
comprehensive income and all expenses related to defined benefit plans in personnel expenses and other net 
finance income and expenses in profit or loss. 

9.2  Provisions 
Provisions within HEINEKEN mainly relate to restructuring, and claims and litigation that arise in the 
ordinary course of business. The outcome depends on future events, which are by nature uncertain. 

In millions of €

Balance as at 1 January 2020
Transfers
Provisions made during the year
Provisions used during the year
Provisions reversed during the year
Effect of movements in exchange rates
Unwinding of discounts

Balance as at 31 December 2020
Non-current
Current

Claims and litigation 

Claims 
and 
litigation

Taxes

Restruc-
turing

Onerous 
contracts

Other

Total

339
—
86
(11)
(45)
(125)
11

255
229
26

337
—
44
(1)
(85)
(41)
1

255
201
54

154
—
359
(76)
(15)
—
—

422
175
247

30
—
21
(1)
(20)
(2)
—

28
18
10

80
8
100
(14)
(27)
(3)
—

144
65
79

940
8
610
(103)
(192)
(171)
12

1,104
688
416

The provisions for claims and litigation of €255 million (2019: €339 million) mainly relate to civil and labour 
claims in Brazil.

Taxes 

The provisions for taxes of €255 million (2019: €337 million) do not relate to income tax within the scope of 
IAS 12 and mainly relate to Brazil. Tax legislation in Brazil is highly complex and subject to interpretation, 
therefore the timing of the cash outflows for these provisions is uncertain. 

Restructuring 

On 28 October 2020, HEINEKEN announced a review of the effectiveness and efficiency of the organisations 
at Head Office, regional offices and each of its local operations as a part of its EverGreen strategic review. 
The increase in the provisions for restructuring of €268 million is related to the productivity programme part 
of EverGreen. 

Other provisions 

Included are, among others, provisions for credit risk on surety and guarantees issued of €57 million 
(2019: €42 million).

• Accounting estimates 

In determining the likelihood and timing of potential cash out flows, HEINEKEN needs to make estimates. 
For claims, litigation and tax provisions, HEINEKEN bases its assessment on internal and external legal 
assistance and established precedents. For large restructuring, management assesses the timing of the costs 
to be incurred, which influences the classification as current or non-current liabilities. 

• Accounting policies 

A provision is a liability of uncertain timing or amount. A provision is recognised when HEINEKEN has 
a present legal or constructive obligation as a result of past events that can be estimated reliably, and it 
is probable (>50%) that an outflow of economic benefits will be required to settle the obligation. In case 
of accounting for business combinations, provisions are also recognised when the likelihood is less than 
probable, but more than remote (>5%). 

Provisions are measured at the present value of the expenditures expected to be required to settle the 
obligation, using a pre-tax rate that reflects the time value of money and the risks specific to the obligation. 
The increase in the provision due to passage of time is recognised as part of net finance expenses. 

Restructuring 

A provision for restructuring is recognised when HEINEKEN has approved a detailed and formal 
restructuring plan, and the restructuring has either commenced or has been announced publicly. 
Future operating losses are not provided for. The provision includes the benefit commitments in connection 
with early retirement and redundancy schemes. 

Onerous contracts 

A provision for onerous contracts is recognised when the expected benefits to be received by HEINEKEN are 
lower than the unavoidable cost of meeting its obligations under the contract. The provision is measured at 
the present value of the lower of the expected cost of terminating the contract, and the expected net cost of 
continuing with the contract. Before a provision is established, HEINEKEN recognises any impairment loss 
on the assets associated with that contract. 

Heineken N.V. Annual Report 2020• Accounting estimates and judgements

HEINEKEN operates in a high number of jurisdictions, and is subject to a wide variety of taxes per 
jurisdiction. Tax legislation can be highly complex and subject to interpretation. As a result, HEINEKEN 
is required to exercise significant judgement in the recognition of taxes payable and determination of 
tax contingencies. 

Also for the other contingencies, HEINEKEN is required to exercise significant judgement to determine 
whether the risk of loss is possible but not probable. Contingencies involve inherent uncertainties including, 
but not limited to, court rulings, negotiations between affected parties and governmental actions. 

• Accounting policies 

A contingent liability is a liability of uncertain timing and amount. Contingencies are not recognised in the 
balance sheet because the existence can only be confirmed by occurrence or non-occurrence of one or more 
uncertain future events not wholly within the control of HEINEKEN or because the risk of loss is estimated to 
be possible (>5%) but not probable (<50%) or because the amount cannot be measured reliably. 

98

Notes to the Consolidated Financial Statements

Other provisions 

A provision for guarantees is recognised at the time the guarantee is issued. The provision is initially 
measured at fair value and subsequently at the higher of the amount determined in accordance with the 
expected credit loss model and the amount initially recognised.

9.3  Contingencies 
HEINEKEN’s contingencies are mainly in the area of tax, civil cases (part of other contingencies) 
and guarantees. 

Tax 

The tax contingencies mainly relate to tax positions in Latin America and include a large number of cases 
with a risk assessment lower than probable but possible. Assessing the amount of tax contingencies, is highly 
judgemental, and the timing of possible outflows is uncertain. The best estimate of tax related contingent 
liabilities is €707 million (2019: €957 million), out of which €70 million (2019: €171 million) qualifies for 
indemnification. For several tax contingencies that were part of acquisitions, an amount of €197 million 
(2019: €306 million) has been recognised as provisions and other non-current liabilities in the balance sheet 
(refer to note 9.2 and 11.6). 

Other contingencies 

Other contingencies mainly relate to civil cases in Brazil. Management’s best estimate of the potential 
financial impact for these cases is €27 million (2019: €39 million). As at 31 December 2020, €15 million 
(2019: €23 million) of other contingencies related to acquisitions is included in provisions (refer to note 9.2).

Guarantees 

In millions of €

Total 2020

Less than 1 year

1-5 years

Guarantees to banks for 
loans (to third parties)
Other guarantees

Guarantees

330

865

1,195

47

426

473

278

229

507

More than 5 
years

5

210

215

Total 2019

332

1,019
1,351

Guarantees to banks for loans relate to loans and advances to customers, which are given to external parties 
in the ordinary course of business of HEINEKEN. HEINEKEN provides guarantees to the banks to cover the 
risk related to these loans. 

Heineken N.V. Annual Report 202099

Notes to the Consolidated Financial Statements

10.  Acquisitions, disposals and investments 

10.1  Acquisitions and disposals 

Acquisitions and disposals in 2020 

During 2020, there were no significant acquisitions or disposals. 

Prior year adjustments 

During 2020, all the provisional accounting periods related to acquisitions in 2019 were closed without 
material adjustments.

10.2  Assets or disposal groups classified as held for sale
The assets and liabilities below are classified as held for sale following the commitment of HEINEKEN to 
a plan to sell these assets and liabilities. Efforts to sell these assets and liabilities have commenced and are 
expected to be completed within one year. 

Assets held for sale and liabilities associated with assets classified as held for sale 

In millions of €

Current assets
Property, plant and equipment
Intangible assets
Other non-current assets

Assets classified as held for sale
Current liabilities
Non-current liabilities

Liabilities associated with assets classified as held for sale

2020

—
17
—
7

24
—
—

—

2019

—
46
—
65
111
—
—

—

 • Accounting estimates and judgements 

HEINEKEN classifies assets or disposal groups as held for sale when they are available for immediate sale 
in its present condition and the sale is highly probable. HEINEKEN should be committed to the sale and it 
should be unlikely that the plan to sale will be withdrawn. This might be difficult to demonstrate in practice 
and involves judgement. 

 • Accounting policies 

Assets or disposal groups comprising assets and liabilities, that are expected to be recovered primarily 
through sale rather than through continuing use are classified as held for sale. Immediately before 
classification as held for sale, the assets, or components of a disposal group, are measured at the lower of their 
carrying amount and FVLCD. 

Intangible assets and P,P&E once classified as held for sale are not amortised or depreciated. In addition, 
equity accounting of equity-accounted investees ceases once classified as held for sale. 

10.3  Investments in associates and joint ventures 
HEINEKEN has interests in a number of joint ventures and associates. The total carrying amount of these 
associates and joint ventures was €4,437 million as at 31 December 2020 (2019: €4,868 million) and the total 
share of profit and other comprehensive income was a loss of €15 million in 2020 (2019: €144 million, profit). 
The share of profit includes impairments of associates and joint ventures of €139 million (2019: €30 million). 

The investments in associates and joint ventures includes the interest of HEINEKEN in United Breweries 
Limited (UBL) in India. On 10 October 2018, officials from the Competition Commission of India visited 
UBL for an investigation in relation to allegations of price fixing. The updated investigation report was 
communicated to UBL on 19 March 2020. UBL has filed its comments to the investigation report on 28 August 
2020. As the decision of the Competition Commission of India is pending, UBL deems it not practicable at this 
stage to estimate its potential financial effect, if any. 

The associate CRH (Beer) Limited (‘CBL’) is considered to be individually material. HEINEKEN holds a 
shareholding of 40% in CRH (Beer) Limited (‘CBL’) as of 29 April 2019. CBL holds a controlling interest of 
51.67% in China Resources Beer (Holdings) Co. Ltd. (‘CR Beer’), a company incorporated in Hong Kong and 
listed on the Main Board of The Stock Exchange of Hong Kong Limited, operating in the beer business in 
China. Consequently, HEINEKEN has an effective 20.67% economic interest in CR Beer. Based on the closing 
share price of HKD 71.40 as at 31 December 2020, the fair value of this economic interest in CR Beer amounts 
to €5,032 million. The carrying amount of CBL as at 31 December 2020 amounts to €2,508 million. 

Set out below is the summarised financial information of CR Beer, not adjusted for the percentage of 
ownership held by HEINEKEN. The financial information has been amended to reflect adjustments made 
by HEINEKEN when using the equity method (such as fair value adjustments). Due to a difference in 
reporting timelines, the financial information is included with a two-month delay. This means that the 
financial information included relates to the period November 2019-October 2020. The reconciliation 
of the summarised financial information to the carrying amount of the effective interest in CR Beer is 
also presented. 

Heineken N.V. Annual Report 2020 
100

Notes to the Consolidated Financial Statements

In millions of €

Summarised balance sheet (100%)

Non-current assets
Current assets
Non-current liabilities
Current liabilities

Net assets

Reconciliation to carrying amount
Opening net assets1 

Profit for the period
Other comprehensive income
Dividends paid

Closing net assets

Company’s share in %
Company’s share 
Goodwill

Carrying amount

In millions of €

Summarised income statement (100%)
Revenue

Profit
Other comprehensive income

Total comprehensive income

Dividends received

1 The opening net asset balance for 2019 is at the acquisition date 29 April 2019. 

2020

20191

Summarised financial information for equity accounted joint ventures and associates 

The following table includes, in aggregate, the carrying amount and HEINEKEN’s share of profit and OCI of 
joint ventures and associates (net of income tax):

In millions of €

Carrying amount of interests
Share of:

Profit or (loss) from continuing operations
Other comprehensive income/(loss)

Joint ventures

Associates¹

2020

1,574

2019

1,734

2020

2,863

2019

3,134

(34)
(2)

(36)

112
4
116

3
18

21

52
(24)
28

1   Includes the investment in CR Beer, which is considered to be individually material. The other joint ventures and associates are considered to be 

individually immaterial. 

• Accounting policies 

Associates are entities in which HEINEKEN has significant influence, but not control or joint control. 
Significant influence is generally obtained by ownership of more than 20% but less than 50% of the voting 
rights. Joint ventures (JVs) are the arrangements in which HEINEKEN has joint control. 

HEINEKEN’s investments in associates and JVs are accounted for using the equity method of accounting, 
meaning they are initially recognised at cost. The consolidated financial statements include HEINEKEN’s 
share of the net profit or loss of the associates and JVs whereby the result is determined using the accounting 
policies of HEINEKEN. 

When HEINEKEN’s share of losses exceeds the carrying amount of the associate or joint venture, the 
carrying amount is reduced to nil and recognition of further losses is discontinued except to the extent that 
HEINEKEN has an obligation or has made a payment on behalf of the associate or JV. 

7,657
1,281
(1,313)
(2,241)

5,384

5,801
47
(395)
(69)

5,384

20.67%
1,113
1,395

2,508

8,708
1,140
(1,470)
(2,577)
5,801

5,887
61
(86)
(61)
5,801

20.67%
1,199
1,517
2,716

November 2019 
to October 2020

May 2019 to 
October 2019

3,996

47
(395)
(348)

2,500
61
(86)
(25)

14

13

Heineken N.V. Annual Report 2020101

Notes to the Consolidated Financial Statements

11.  Financing and capital structure

11.1  Net finance income and expense 
Interest expenses are mainly related to interest charges over the outstanding bonds, commercial paper and 
bank loans (refer to note 11.3). Other net finance income and expenses comprises dividend income, fair value 
changes of financial assets and liabilities measured at fair value, transactional foreign exchange gains and 
losses (on net basis), unwinding of discount on provisions and interest on the net defined benefit obligation. 

In millions of €

Interest income
Interest expenses

Dividend income from fair value through OCI investments
Net change in fair value of derivatives
Net foreign exchange gain/(loss)1
Unwinding discount on provisions
Interest on the net defined benefit obligation
Other

Other net finance income/(expenses)

Note

9.2

9.1

2020

50
(497)

10
13
(133)
(11)
(23)
1

(143)

2019

75
(529)

10
(14)
(25)
(19)
(26)
15
(59)

Net finance income/(expenses)

(590)

(513)

1  Transactional foreign exchange effects of working capital and foreign currency denominated loans, the latter being offset by net change in fair value 

of derivatives. 

Interest expenses include the interest component of lease liabilities of €60 million (2019: €55 million). 

• Accounting policies 

Interest income and expenses are recognised as they accrue, using the effective interest method.

Dividend income is recognised in the income statement on the date that HEINEKEN’s right to receive 
payment is established, which is the ex-dividend date in the case of quoted securities. 

11.2  Cash and cash equivalents 
Cash and cash equivalents comprise cash balances and call deposits. In general bank overdrafts form 
an integral part of HEINEKEN’s cash management and are included as a component of cash and cash 
equivalents for the purpose of the statement of cash flows. 

In millions of €

Cash and cash equivalents
Bank overdrafts 

Cash and cash equivalents in the statement of cash flows

Note

11.3

2020

4,000
(481)

3,519

2019

1,821
(1,134)
687

Cash and cash equivalents increased in order to build liquidity buffers in relation to the COVID-19 
pandemic. For more information on HEINEKEN’s liquidity risk exposure refer to note 11.5. 

The following table presents recognised ‘Cash and cash equivalents’ and ‘Bank overdrafts’, and the impact of 
the netting of gross amounts. The ‘Net amount’ below refers to the impact on HEINEKEN’s balance sheet if all 
amounts subject to legal offset rights are netted.

Gross amounts 
offset in the 
statement 
of financial 
position

Net amounts 
presented in 
the statement 
of financial 
position

Gross 
amounts

Amounts subject 
to legal offset 
rights

Net amount

2020

4,000

(481)

1,821

(1,134)

—

—

—

—

4,000

(235)

3,765

(481)

235

(246)
2019

1,821

(600)

1,221

(1,134)

600

(534)

In millions of €

Assets
Cash and cash equivalents

Liabilities
Bank overdrafts 

Assets
Cash and cash equivalents

Liabilities
Bank overdrafts

Heineken N.V. Annual Report 2020102

Notes to the Consolidated Financial Statements

HEINEKEN operates in a number of territories where there is limited availability of foreign currency resulting 
in restrictions on remittances. Mainly as a result of these restrictions, €373 million (2019: €342 million) of 
cash included in cash and cash equivalents is restricted for use by the Company, yet available for use in the 
relevant subsidiary’s day-to-day operations. 

 • Accounting policies 

Cash and cash equivalents are initially recognised at fair value and subsequently at amortised cost. 

HEINEKEN has cash pooling arrangements with legally enforceable rights to offset cash and overdraft 
balances. Where there is an intention to settle on a net basis, cash and overdraft balances relating to the cash 
pooling arrangements are reported on a net basis in the statement of financial position. 

11.3  Borrowings 
HEINEKEN mainly uses bonds, commercial paper and bank loans to ensure sufficient financing to support its 
operations. Net interest-bearing debt is the key metric for HEINEKEN to measure its indebtedness. 

In millions of €

Note

2020

Current

Total Non-current

Current

Non-
current

13,242
936
374
64

—
—

1,200
263
38
983

615
481

14,616

3,580

11.5

11.2

11,774
1,003
462
127

—
—
13,366

1,014
255
22
568

693
1,134
3,686

14,442
1,199
412
1,047

615
481

18,196
14

(4,000)

14,210

2019

Total

12,788
1,258
484
695

693
1,134
17,052
28

(1,821)
15,259

Unsecured bond issues
Lease liabilities
Bank loans
Other interest-bearing 
liabilities 
Deposits from third parties1
Bank overdrafts

Total borrowings
Market value of  
cross-currency 
interest rate swaps
Cash and cash equivalents

Net interest-bearing 
debt position

1 Mainly employee deposits.

As at 31 December 2020, €106 million of the €412 million of bank loans is secured (2019:€103 million). 
Other interest-bearing liabilities includes €698 million of centrally issued commercial paper 
(2019: €532 million).

Unsecured 
bond issues

Lease 
liabilities

Bank loans

Other 
interest-
bearing 
liabilities

Deposits 
from third 
parties

Derivatives 
used for 
financing 
activities

Assets and 
liabilities 
used for 
financing 
activities

12,788

1,258

484

695

693

28

15,946

—
(314)

—
2,973
(1,016)
—

2
(83)

341
—
(281)
(60)

11

14,442

22

1,199

(47)
(21)

—
290
(295)
—

1

412

(24)
(63)

—
2,748
(2,300)
—

(9)

1,047

—
(4)

—
21
(90)
—

(5)

615

—
(19)

—
5
—
—

—

(69)
(504)

341
6,037
(3,982)
(60)

20

14

17,729

Unsecured 
bond issues

Lease 
liabilities

Bank loans

13,150

—

326

Other 
interest-
bearing 
liabilities

177

Deposits 
from third 
parties

Derivatives 
used for 
financing 
activities

Assets and 
liabilities 
used for 
financing 
activities

678

(2)

14,329

—
—
97

—
516
(984)
—

—

9

12,788

1,252
4
29

268
—
(259)
(4)

(55)

23

1,258

—
15
(1)

—
335
(189)
—

—

(2)

484

—
8
—

—
1,339
(832)
—

—

3

695

—
—
1

—
98
(105)
—

—

21

693

—
—
38

—
—
(8)
—

—

—

1,252
27
164

268
2,288
(2,377)
(4)

(55)

54

28

15,946

In millions of €

Balance as at  
1 January 2020
Consolidation changes
Effect of movements in 
exchange rates
Addition of leases
Proceeds
(Re)payments
Interest paid over lease 
liability
Other

Balance as at  
31 December 2020

In millions of €

Balance as at  
1 January 2019
Policy changes
Consolidation changes
Effect of movements in 
exchange rates
Addition of leases
Proceeds
(Re)payments
Transfer to liabilities 
held for sale
Interest paid over lease 
liability
Other

Balance as at  
31 December 2019

Heineken N.V. Annual Report 2020103

Notes to the Consolidated Financial Statements

Changes in borrowings 

Lease liabilities 

Cash flows from financing activities are mainly generated by bonds, commercial paper, bank loans and 
other interest-bearing liabilities presented above. Additionally, HEINEKEN also uses derivatives related 
to its financing, which can be recognised as assets or liabilities. The above table details the reconciliation 
of the liabilities and assets arising from financing activities to the cash flow from financing activities. 
Bank overdrafts form an integral part of HEINEKEN’s cash management and are included as a component of 
cash and cash equivalents for the purpose of the statement of cash flows. For more information on derivatives 
refer to note 11.6. 

The interest rate on the net debt position as at 31 December 2020 was 3.0% (2019: 3.0%). The average maturity 
of the bonds as at 31 December 2020 was 8 years (2019: 7 years). 

Centrally available financing headroom 
The centrally available financing headroom at Group level was approximately €5.2 billion as at 31 December 
2020 (2019: €3.0 billion) and consisted of the undrawn revolving credit facility and cash minus commercial 
paper and other short-term borrowings. HEINEKEN increased its financing headroom by issuing new 
bonds and acquiring short-term funding, including raising €3.0 billion through five new bonds under the 
EMTN programme.

• Accounting estimates and judgements

Significant judgement is required to determine the lease term and the incremental borrowing rate. 
The assessment of whether HEINEKEN is reasonably certain to exercise extension options or not to make use 
of termination options impacts the lease term, which as a result could affect the amount of lease liabilities 
recognised. The assumptions used in the determination of the incremental borrowing rate could impact the 
rate used in discounting future payments, which as a result could have an impact on the amount of lease 
liabilities recognised.

• Accounting policies 

Borrowings 

Borrowings are initially measured at fair value less transaction costs. Subsequently the borrowings are 
measured at amortised cost using the effective interest rate method. Borrowings included in a fair value 
hedge are stated at fair value in respect of the risk being hedged. 

Borrowings for which HEINEKEN has an unconditional right to defer settlement of the liability for at least 
12 months after the balance sheet date are classified as non-current liabilities. For the accounting policy on 
derivatives and cash and cash equivalents refer to notes 11.6. and 11.2 respectively. 

Lease liabilities are measured at the present value of the lease payments to be paid during the lease term, 
discounted using the incremental borrowing rate (‘IBR’). Lease liabilities are subsequently increased by 
the interest cost on the lease liabilities and decreased by lease payments made. The lease liabilities will be 
remeasured when there is a change in the amount to be paid (e.g. due to indexation) or when there is a change 
in the assessment of the lease terms. 

The IBR is determined on a country level. For each country there are separate rates depending on the contract 
currency and the term of the lease. The IBR is calculated based on the local risk free rate plus a country 
default spread and a credit spread.

The lease term is determined as the non-cancellable period of a lease, together with: 

 – Periods covered by a unilateral option to extend the lease if HEINEKEN is reasonably certain to make use of

that option. 

 – Periods covered by an option to terminate the lease if HEINEKEN is reasonably certain not to make use of

that option. 

HEINEKEN applies the following practical expedients for the recognition of leases: 

 – Apply a single discount rate per country to a portfolio of leases with reasonably similar characteristics.

 – Include non-lease components in the lease liability for equipment leases.

11.4  Capital and reserves 

Share capital 

Refer to the table below for the issued share capital as at 31 December. All issued shares are fully paid.

Share capital

1 January
Changes

31 December

2020

Nominal value in 
millions of €

922
—

922

2019

Nominal value in 
millions of €

922
—
922

Shares of €1.60

576,002,613
—
576,002,613

Shares of €1.60

576,002,613
—

576,002,613

The Company’s authorised capital amounts to €2,500 million, consisting of 1,562,500,000 shares. 

The shareholders are entitled to receive dividends as declared from time to time and are entitled to one 
vote per share at shareholder meetings of the Company. In respect of the treasury shares that are held by 
HEINEKEN, rights are suspended. 

Share premium 

As at 31 December 2020, the share premium amounted to €2,701 million (2019: €2,701 million). 

Heineken N.V. Annual Report 2020104

Notes to the Consolidated Financial Statements

Translation reserve 

The translation reserve comprises foreign currency differences arising from the translation of the assets and 
liabilities of foreign operations of HEINEKEN (excluding amounts attributable to non-controlling interests) as 
well as value changes of the hedging instruments in the net investment hedges. HEINEKEN considers this a 
legal reserve. 

Hedging reserve 

This reserve comprises the effective portion of the cumulative net change in the fair value of cash flow 
hedging instruments where the hedged transaction has not yet occurred. HEINEKEN considers this a 
legal reserve. 

Fair value reserve 

This reserve comprises the cumulative net change in the fair value of FVOCI equity investments. 
HEINEKEN transfers amounts from this reserve to retained earnings when the relevant equity securities are 
derecognised. HEINEKEN considers this a legal reserve. 

Other legal reserves 

These reserves relate to the share of profit of joint ventures and associates over the distribution of which 
HEINEKEN does not have control. The movement in these reserves reflects the share of profit of joint 
ventures and associates minus dividends received. For retained earnings of subsidiaries which cannot be 
freely distributed due to legal or other restrictions, a legal reserve is recognised. Furthermore, part of the 
reserve comprises a legal reserve for capitalised development costs. 

Reserve for own shares 

The reserve for own shares comprises the treasury shares held by HEINEKEN. Refer to the table below with 
the changes in 2020.

Reserve for own shares

1 January 2020
Changes

31 December 2020

Number of 
shares

694,570
(414,838)

279,732

Dividends 

The following dividends were declared and paid by HEINEKEN:

In millions of €

Final dividend previous year €1.04, respectively €1.01 per qualifying share
Interim dividend current year €nil, respectively €0.64 per qualifying share

Total dividend declared and paid

2020

599
—

599

2019

581
368
949

For 2020, a payment of a total cash dividend of €0.70 per share (2019: 1.68) will be proposed at the AGM on 
22 April 2021. If approved, the full dividend will be paid on 6 May 2021, as no interim dividend was paid during 
2020. The payment will be subject to a 15% Dutch withholding tax. 

After the balance sheet date, the Executive Board proposed the following appropriation of loss. The dividends 
have not been provided for. 

In millions of €

Dividend per qualifying share €0.70 (2019: €1.68)
Addition to/(reduction of) retained earnings

Net profit/(loss)

Non-controlling interests 

2020

403
(607)

(204)

2019

967
1,199
2,166

The non-controlling interests (NCI) relate to minority stakes held by third parties in HEINEKEN consolidated 
subsidiaries. The total NCI as at 31 December 2020 amounted to €1,000 million (2019: €1,164 million). 

Capital management 

There were no major changes in HEINEKEN’s approach to capital management during the year. The Executive 
Board’s policy is to maintain a strong capital base so as to maintain investor, creditor and market confidence 
and to sustain future development of the business and acquisitions. 

HEINEKEN is not subject to externally imposed capital requirements other than the legal reserves. Shares are 
purchased from time to time to meet the requirements of the share-based payment awards, as further 
explained in note 6.5.  

 • Accounting policies 

Shares are classified as equity. When share capital recognised as equity is repurchased, the amount of 
the consideration paid, which includes directly attributable costs, is net of any tax effects recognised as a 
deduction from equity. Repurchased shares recorded at purchase price are classified as treasury shares and 
are presented in the reserve for own shares. 

When treasury shares are sold or reissued subsequently, the amount received is recognised as an increase in 
equity, and the resulting surplus or deficit on the transaction is transferred to or from retained earnings. 

Dividends are recognised as a liability in the period in which they are declared. 

Heineken N.V. Annual Report 2020105

Notes to the Consolidated Financial Statements

11.5  Credit, liquidity and market risk 
This note summarises the financial risks that HEINEKEN is exposed to, and HEINEKEN’s policies and 
processes that are in place for managing these risks. For more information on derivatives used in managing 
risk refer to note 11.6. 

Risk management framework 

The Executive Board sets rules and monitors the adequacy of HEINEKEN’s risk management and 
control systems. These systems are regularly reviewed to reflect changes in market conditions and 
HEINEKEN’s activities.

Managing the financial risks and financial resources includes the use of derivatives, primarily spot and 
forward exchange contracts, options and interest rate swaps. It is HEINEKEN’s policy not to enter into 
speculative transactions. 

In the normal course of business HEINEKEN is exposed to the following financial risks: 

 – Credit risk

 – Liquidity risk 

 – Market risk

Credit risk 

Credit risk is the risk of a loss to HEINEKEN when a customer or counterparty fails to pay. 

All local operations are required to comply with the Global Credit Policy and develop local credit 
management procedures accordingly. HEINEKEN reviews and updates the Global Credit Policy periodically 
to ensure that adequate controls are in place to mitigate credit risk. 

Credit risk arises mainly from HEINEKEN’s receivables from customers like trade receivables, loans to 
customers and advances to customers. At the balance sheet date, there were no significant concentrations of 
credit risk. 

Loans and advances to customers 

HEINEKEN’s loans and receivables include loans and advances to customers. Loans and advances to 
customers are usually backed by collateral such as properties. HEINEKEN charges interest on loans to 
its customers.

Trade and other receivables 

HEINEKEN’s local management has credit policies in place and the exposure to credit risk is monitored on 
an ongoing basis. Under these policies all customers requiring credit above a certain amount are reviewed 
and new customers are analysed individually for creditworthiness before HEINEKEN’s standard payment 
and delivery terms and conditions are offered. This review can include external ratings, where available, and 
in some cases bank references. Credit limits are determined for each customer and are reviewed regularly. 
Customers that fail to meet HEINEKEN’s credit requirements transact only with HEINEKEN on either a 
prepayment or cash on delivery basis.

Customers are monitored, on a country basis, according to their credit risk characteristics. Distinction is 
made between individuals and legal entities, type of distribution channel, geographic location, ageing profile, 
maturity and existence of previous financial difficulties. 

HEINEKEN has a policy in place in respect of compliance with Anti-Money Laundering Laws. HEINEKEN  
considers it important to know with whom business is done and from whom payments are received. 

Allowances 

HEINEKEN establishes allowances for impairment of loans and advances to customers, trade and other 
receivables using an expected credit losses model. These allowances cover specific loss components that 
relate to individual exposures, and a collective loss component established for groups of similar customers. 
The collective loss allowance is determined based on historical data of payment statistics and updated 
periodically to incorporate forward looking information. The loans and advances to customers, trade and 
other receivables are written off when there is no reasonable expectation of recovery.

Due to the uncertainty relating to the depth and duration of the COVID-19 pandemic and its related impact 
on HEINEKEN’s customers, more judgement is required in the calculation of expected credit losses compared 
to previous years. As part of these assessments, HEINEKEN has incorporated all reasonable and supportable 
information available such as whether there has been a breach or deterioration of payments terms, a request 
for extended payment terms or a request for waived payment terms. 

Investments 

HEINEKEN invests centrally available cash balances in deposits and liquid investments with various 
counterparties that have strong credit ratings. HEINEKEN actively monitors these credit ratings.

Guarantees 

HEINEKEN’s policy is to avoid issuing guarantees unless this leads to substantial benefits for HEINEKEN. 
For some loans (to customers) HEINEKEN does issue guarantees. In these cases HEINEKEN aims to receive 
security from the customer to limit the credit risk exposure. 

Heineken N.V. has issued a joint and several liability statement to the provisions of Section 403, Part 9, Book 
2 of the Dutch Civil Code with respect to legal entities established in the Netherlands. Refer to note A.1 of 
the Company financial statements. 

Heineken N.V. Annual Report 2020106

Notes to the Consolidated Financial Statements

Exposure to credit risk 

The maximum exposure to credit risk as at 31 December is as follows:

In millions of €

Cash and cash equivalents
Trade and other receivables, excluding prepayments
Derivative assets
Fair value through OCI investments
Loans and advances to customers
Other non-current receivables
Guarantees to banks for loans (to third parties)

Note

11.2

7.2

11.6

8.5

8.4

8.5

9.3

2020

4,000
2,424
98
13
194
307
330

7,366

2019

1,821
3,738
30
408
277
406
332
7,012

The exposure to credit risk by geographic region for trade and other receivables excluding prepayments is 
as follows: 

Exposure to credit risk

€
f
o
s
n
o
i
l
l
i

m
n
I

5,000

4,000

3,000

2,000

1,000

0

174

242
284

675

1,049

2020

106

468

518

1,056

1,590

2019

Europe

Americas

Africa, Middle East & Eastern Europe

Asia Pacific

Head Office and Other/eliminations

Liquidity risk 

Liquidity risk is the risk that HEINEKEN will have difficulties to meet payment obligations associated with 
its financial liabilities, like payment of financial debt or trade payables when they are due. HEINEKEN’s 
approach to managing liquidity is to ensure, as far as possible, that it will always have sufficient funds to meet 
its liabilities when due without incurring unacceptable losses. As a result of the COVID-19 pandemic, there is 
increased attention for and monitoring of risks associated with working capital that might impact liquidity.

HEINEKEN remains focused on ensuring sufficient access to capital markets to finance long-term growth and 
to refinance maturing debt obligations. HEINEKEN seeks to align the maturity profile of its long-term debts 
with its forecasted cash flow generation. More information about borrowing facilities is presented in note 11.3. 
Furthermore, strong cost and cash management as well as controls over investment proposals are in place. 

Contractual maturities 

The following table presents an overview of the expected timing of cash-out and inflows of non-derivative 
financial liabilities and derivative financial assets and liabilities, including interest payments.

In millions of €

Financial liabilities
Interest-bearing liabilities
Lease liabilities
Trade and other payables and returnable 
packaging deposits (excluding interest payable, 
dividends and including non-current part)

Derivative financial assets and (liabilities)
Cross currency interest rate swaps
Forward exchange contracts
Commodity derivatives
Other derivatives

Total

Financial liabilities
Interest-bearing liabilities
Lease liabilities
Trade and other payables and returnable 
packaging deposits (excluding interest payable, 
dividends and including non-current part)

Derivative financial assets and (liabilities)
Cross currency interest rate swaps
Forward exchange contracts
Commodity derivatives
Other derivatives

Total

Carrying 
amount

Contractual 
cash flows

Less than  
1 year

1-5 years

2020

More than  
5 years

(16,997)
(1,199)
(6,392)

(20,067)
(1,684)
(6,392)

(3,672)
(314)
(6,347)

(5,899)
(706)
(25)

(10,496)
(664)
(19)

(14)
4
18

3
(24,577)

(61)
(12)
18
16

8
(12)
18
1

(62)
—
—
4

(28,182)

(10,318)

(6,688)

(15,793)
(1,258)
(7,972)

(18,653)
(1,861)
(7,971)

(3,831)
(304)
(7,846)

(5,434)
(683)
(91)

(7)
—
—
11

(11,175)
2019

(9,388)
(874)
(34)

(28)
(29)
(5)
2
(25,083)

(97)
(54)
(5)
2
(28,639)

(8)
(53)
(5)
2
(12,045)

(26)
(1)
—
—
(6,235)

(63)
—
—
—
(10,359)

For more information on the derivative assets and liabilities refer to note 11.6. 

Heineken N.V. Annual Report 2020 
 
 
 
107

Notes to the Consolidated Financial Statements

Market risk 

Market risk is the risk that changes in market prices, such as foreign exchange rates, interest rates, commodity 
prices and equity prices, will adversely affect HEINEKEN’s income or the value of its financial instruments. 
During the COVID-19 pandemic, the financial markets became very volatile. The objective of our market risk 
management was to manage and control market risk exposures within acceptable boundaries. 

HEINEKEN enters into derivatives and other financial liabilities to manage market risks. Generally, 
HEINEKEN seeks to apply hedge accounting or establish natural hedges in order to minimise the impact of 
market risks in profit or loss. Foreign currency, interest rate and commodity hedging operations are governed 
by internal policies and rules. 

Foreign currency risk 

HEINEKEN is exposed to: 

 – Transactional risk on (future) sales, working capital, (future) purchases, deposits, borrowings
and dividends denominated in a currency other than the respective functional currencies of 
HEINEKEN entities. 

 – Translational risk, which is the risk resulting from the translation of foreign operations into the reporting

currency of HEINEKEN. 

The main currencies that give rise to this risk are the US Dollar, Mexican Peso, Brazilian Real, British Pound, 
Vietnamese Dong and Euro. Overall, COVID-19 negatively impacted currency developments for HEINEKEN. 
In 2020, the transactional exchange risk was hedged in line with the hedging policy to the extent possible. 
Especially the development of the Mexican Peso and Brazilian Real resulted in a negative translational and 
transactional impact on the reported numbers of HEINEKEN. 

In managing foreign currency risk, HEINEKEN aims to ensure the availability of foreign currencies and to 
reduce the impact of short-term fluctuations on earnings. Over the longer term, however, permanent changes 
in foreign exchange rates and the availability of foreign currencies, especially in emerging markets, will have 
an impact on profit. 

HEINEKEN hedges up to 90% of its net US Dollar export cash flows on the basis of rolling cash flow forecasts 
of sales and purchases. Material cash flows in other foreign currencies are also hedged on the basis of rolling 
cash flow forecasts. For this hedging, HEINEKEN mainly uses forward exchange contracts. The majority of 
the forward exchange contracts have maturities of less than one year after the balance sheet date. 

HEINEKEN has a clear policy on hedging transactional exchange risks. Translation exchange risks are hedged 
to a limited extent, as the underlying currency positions are generally considered to be long-term in nature. 
The result of the hedging of translation risk, using net investment hedges is recognised in the translation 
reserve, as can be seen in the consolidated statement of comprehensive income. 

HEINEKEN’s policy is to hedge material recognised transactional exposure like trade payables, receivables, 
borrowings and declared dividends. For material unrecognised transactional exposures like forecasted sales 
in foreign currencies, HEINEKEN hedges the exposure between agreed percentages according to the policy. 

It is HEINEKEN’s policy to provide intra-HEINEKEN financing in the functional currency of subsidiaries 
where possible to prevent foreign currency exposure on a subsidiary level. The resulting exposure at Group 
level is hedged by means of foreign currency denominated external debts and by forward exchange contracts. 
Intra-HEINEKEN financing in foreign currencies is mainly in British Pound, US Dollar and Swiss Franc. 
In some cases, HEINEKEN elects to treat intra-HEINEKEN financing with a permanent character as equity 
and does not hedge the foreign currency exposure. 

HEINEKEN has financial liabilities in foreign currencies like US Dollar and British Pound to hedge local 
operations, which generate cash flows that have the same or closely correlated functional currencies. 
The corresponding interest on these liabilities is also denominated in currencies that match the cash flows 
generated by the underlying operations of HEINEKEN. 

In respect of other monetary assets and liabilities denominated in currencies other than the functional 
currencies of HEINEKEN, HEINEKEN ensures that its net exposure is kept to an acceptable level by buying or 
selling foreign currencies at spot rates when necessary to address short-term imbalances. 

Exposure to foreign currency risk 

Based on notional amounts, HEINEKEN’s transactional exposure to the US Dollar and Euro as at 31 December 
is as follows. The Euro column relates to transactional exposure to the Euro within subsidiaries which are 
reporting in other currencies. The amounts below include intra-HEINEKEN cash flows. 

In millions

Financial assets
Financial liabilities

Gross balance sheet exposure
Estimated forecast sales next year
Estimated forecast purchases next year

Gross exposure
Net notional amounts foreign exchange contracts

Net exposure
Sensitivity analysis
Equity
Profit/(loss)

EUR

111
(2,374)

(2,263)
154
(1,825)

(3,934)
373

(3,561)

(158)
(30)

2020

USD

4,940
(5,433)

(493)
1,207
(2,346)

(1,632)
885

(747)

27
(6)

EUR

171
(2,243)
(2,072)
161
(1,871)
(3,782)
366
(3,416)

(142)
(21)

2019

USD

4,908
(5,524)
(616)
1,203
(2,644)
(2,057)
858
(1,199)

18
(12)

The sensitivity analysis above shows the impact on equity and profit of a 10% strengthening of the US 
Dollar against the Euro or, in case of the Euro, a strengthening of the Euro against all other currencies as at 
31 December 2020. This analysis assumes that all other variables, in particular interest rates, remain constant. 
In case of a 10% weakening, the effects are equal but with an opposite effect.

Heineken N.V. Annual Report 2020108

Notes to the Consolidated Financial Statements

Interest rate risk 

Commodity price risk 

Interest rate risk is the risk that changes in market interest rates affect the fair value or cash flows of a 
financial instrument. The most significant interest rate risk for HEINEKEN relates to borrowings (note 11.3). 

By managing interest rate risk, HEINEKEN aims to reduce the impact of short-term fluctuations on earnings. 
Over the longer term however, permanent changes in interest rates will have an impact on profit. 

HEINEKEN opts for a mix of fixed and variable interest rate financial instruments like bonds, commercial 
paper and bank loans, combined with the use of derivative interest rate instruments. Currently, HEINEKEN’s 
interest rate position is more weighted towards fixed than floating. Interest rate derivative instruments that 
can be used are (cross-currency) interest rate swaps, forward rate agreements, caps and floors. 

Interest rate risk – profile 

Commodity price risk is the risk that changes in the prices of commodities will affect HEINEKEN’s cost. 
The objective of commodity price risk management is to manage and control commodity risk exposures 
within acceptable parameters. As a consequence of the COVID-19 pandemic, the commodity price volatility 
increased significantly in 2020. The main commodity exposure relates to the purchase of aluminium cans, 
glass bottles, malt and utilities. Commodity price risk is in principle mitigated by negotiating fixed prices in 
supplier contracts with various contract durations. 

Another method to mitigate commodity price risk is by entering into commodity derivatives. 
HEINEKEN enters into commodity derivatives for aluminium hedging and to a certain extent other 
derivatives for commodities like fuel, corn and sugar. HEINEKEN does not enter into commodity contracts 
other than to meet HEINEKEN’s expected usage and sale requirements. 

At the reporting date, the interest rate profile of HEINEKEN’s interest-bearing financial instruments is 
as follows:

Sensitivity analysis for aluminium hedges 

A 10% change in the market price of aluminium would not have a material impact on equity. 

In millions of €

Fixed rate instruments
Financial assets
Financial liabilities
Cross-currency interest rate swaps

Variable rate instruments
Financial assets
Financial liabilities
Cross-currency interest rate swaps

2020

2019

122
(16,473)
407

(15,944)

4,289
(1,724)
(463)

2,102

128
(14,822)
445
(14,249)

2,275
(2,230)
(463)
(418)

11.6  Derivative financial instruments 
HEINEKEN uses derivatives in order to manage market risks. Refer to the table below for the fair value of 
derivatives recorded on the balance sheet of HEINEKEN as per reporting date:

In millions of €

Current
Non-current1

Asset

77
21

98

2020

Liability

(52)
(35)

(87)

Asset

28
2
30

2019

Liability

(69)
(22)
(91)

1 Non-current derivative assets and liabilities are part of ‘Other non-current assets’ (note 8.5) and ‘Other non-current liabilities’ respectively. 

Cash flow sensitivity analysis for variable rate instruments 

A change of 100 basis points in interest rates constantly applied during the reporting period would not have a 
material impact on equity and profit or loss. 

Heineken N.V. Annual Report 2020109

Notes to the Consolidated Financial Statements

Generally, HEINEKEN seeks to apply hedge accounting or make use of natural hedges in order to 
minimise profit and loss or cash flow volatility. Refer to the table below for derivatives that are used in 
hedge accounting: 

In millions of €

No hedge accounting – CCIRS
No hedge accounting – Other
Cash flow hedge – Forwards
Cash flow hedge – Commodity forwards
Fair value hedge – CCIRS
Net investment hedge – CCIRS
Net investment hedge – Forwards

Asset

3
9
46
21
—
18
1

98

2020

Liability

—
(12)
(37)
(3)
(35)
—
—

(87)

Asset

—
4
11
15
—
—
—
30

2019

Liability

(16)
(10)
(31)
(20)
(7)
(5)
(2)
(91)

Cash flow hedges 

The hedging of future, highly probable forecasted transactions are designated as cash flow hedges. Cash flow 
hedges are entered into to cover commodity price risk and transactional foreign exchange risk. 

Net investment hedges

HEINEKEN hedges its investments in certain subsidiaries by entering into local currency denominated 
borrowings, forward contracts and cross-currency interest rate swaps, which mitigate the foreign currency 
translation risk arising from the subsidiaries net assets. These borrowings, forward contracts and swaps are 
designated as net investment hedges and fully effective, as such there was no ineffectiveness recognised in 
profit and loss in 2020 (2019: nil). As at 31 December 2020 the fair value of these borrowings was €200 million 
(2019: €288 million), the market value of forward contracts was €1 million positive (2019: €2 million negative) 
and the market value of these swaps was €18 million positive (2019: €5 million negative). 

Fair value hedges 

HEINEKEN has entered into several cross-currency interest rate swaps (CCIRS) which have been designated 
as fair value hedges to hedge the foreign exchange rate risk on the principal amount and future interest 
payments of certain US Dollar borrowings. The borrowings and the cross-currency interest rate swaps have 
the same critical terms. The accumulated loss arising on derivatives as designated hedging instruments in 
fair value hedges amounts to €38 million as at 31 December 2020 (2019: €11 million). The gain arising on the 
adjustment for the hedged item attributable to the hedged risk in a designated fair value hedge accounting 
relationship also amounts to €38 million as at 31 December 2020 (2019: €11 million).

Hedge effectiveness 

Hedge effectiveness is determined at the start of the hedge relationship and periodically through a 
prospective effectiveness assessment to ensure that an economic relationship exists between the hedged 
item and hedging instrument. This assessment is done qualitatively by comparing the critical terms, and if 
needed quantitative assessments are done using hypothetical derivatives. For the current hedges no hedge 
ineffectiveness is expected. 

• Accounting policies 

Derivative financial instruments are recognised initially at fair value. Subsequent accounting for derivatives 
depends on whether or not the derivatives are designated as hedging instrument in a cash flow, fair value or 
net investment hedge. Derivatives with positive fair values are recorded as assets and negative fair values as 
liabilities. Refer to note 13.1 for fair value measurements.

Cash flow hedge 

Changes in the fair value are recognised in other comprehensive income and presented in the hedging reserve 
within equity to the extent that the hedge is effective. The ineffective part is recognised as other net finance 
income/(expense). When the hedged risk impacts the profit or loss, the amounts previously recognised in 
other comprehensive income are recycled through other comprehensive income and transferred to the same 
item in the profit or loss as the hedged item. When the hedged risk subsequently results in a non-financial 
asset or liability (e.g. inventory or P,P&E), the amount previously recognised in the cash flow hedge reserve is 
directly included in its carrying amount and does not affect other comprehensive income. 

Fair value hedge 

The fair value changes of derivatives used in fair value hedges are recognised in profit or loss. 

Net investment hedge 

The fair value changes of derivatives used in net investment hedges are recognised in other comprehensive 
income and presented within equity in the translation reserve. Any ineffectiveness is recognised in profit 
or loss. 

Heineken N.V. Annual Report 2020110

Notes to the Consolidated Financial Statements

12. Tax 

12.1  Income tax expense 

Recognised in profit or loss 

In millions of €

Current tax expense
Current year
Under/(over) provided in prior years

Deferred tax expense
Origination and reversal of temporary differences, tax losses and tax credits
De-recognition/(recognition) of deferred tax assets
Effect of changes in tax rates
Under/(over) provided in prior years

Total income tax expense in profit or loss

2020

688
15

703

(438)
(2)
(13)
(5)

(458)
245

2019

896
27
923

30
(33)
(1)
(9)
(13)
910

Reconciliation of the effective tax rate 

In millions of €

Profit before income tax
Share of (profit)/loss of associates and joint ventures

Profit before income tax excluding share of profit/(loss) of associates 
and joint ventures

Income tax using the Company’s domestic tax rate
Effect of tax rates in foreign jurisdictions
Effect of non-deductible expenses
Effect of tax incentives and exempt income
De-recognition/(recognition) of deferred tax assets
Effect of unrecognised current year losses
Effect of changes in tax rates
Withholding taxes
Under/(over) provided in prior years
Other reconciling items

%

2020

25.0
(5.6)
66.2
(34.3)
(1.0)
67.9
(6.9)
26.2
5.5
(12.7)

130.3

47
(10)
124
(64)
(2)
128
(13)
49
10
(24)

245

2020

157
31

188

%

25.0
0.7
3.2
(3.8)
(1.1)
2.8
—
2.1
0.6
(0.3)
29.2

2019

3,284
(164)
3,120

2019

780
21
100
(119)
(33)
87
(1)
67
18
(10)
910

COVID-19 related impairment and operational losses for which no tax benefit could be recognised increased 
the effective tax rate in 2020. Furthermore, the relative effect of permanent items increased significantly due 
to the low profit before income tax.

For the income tax impact on items recognised in other comprehensive income, refer to note 12.3. 

Heineken N.V. Annual Report 2020111

Notes to the Consolidated Financial Statements

12.2  Deferred tax assets and liabilities 

Recognised deferred tax assets and liabilities 

Deferred tax assets and liabilities are attributable to the following items: 

In millions of €

P,P&E
Intangible assets
Investments
Inventories
Borrowings
Post-retirement obligations
Provisions
Other items
Tax losses carried forward

Tax assets/(liabilities)
Set-off of tax

Net tax assets/(liabilities)

Assets

Liabilities

Net

2020

104
45
35
57
281
279
258
182
421

1,662
(883)

779

2019

98
29
41
47
308
278
302
138
410
1,651
(1,004)
647

2020

(623)
(1,049)
(5)
(3)
(3)
(5)
(13)
(181)
—

(1,882)
883

(999)

2019

(803)
(1,358)
(5)
(12)
—
(4)
(28)
(216)
—
(2,426)
1,004
(1,422)

2020

(519)
(1,004)
30
54
278
274
245
1
421

(220)
—

(220)

2019

(705)
(1,329)
36
35
308
274
274
(78)
410
(775)
—
(775)

Of the total net deferred tax assets of €779 million as at 31 December 2020 (2019: €647 million), €528 million 
(2019: €101 million) is recognised in respect of subsidiaries in various countries where there have been losses 
in the current or preceding period. Management’s projections support the assumption that it is probable 
that the results of future operations will generate sufficient taxable income to utilise these deferred tax 
assets. This judgement is performed annually and based on budgets and business plans for the coming years, 
including planned commercial initiatives and the impact of COVID-19. 

No deferred tax liability has been recognised in respect of undistributed earnings of subsidiaries, joint 
ventures and associates, with an impact of €201 million (2019: €141 million). This is because HEINEKEN is 
able to control the timing of the reversal of the temporary differences, and it is probable that such differences 
will not reverse in the foreseeable future. 

Tax losses carried forward 

HEINEKEN has tax losses carried forward of €3,663 million as at 31 December 2020 (2019: €4,024 million), out 
of which €409 million (2019: €382 million) expires in the following five years, €490 million (2019: €191 million) 
will expire after five years and €2,764 million (2019: €3,451 million) can be carried forward indefinitely. 
Deferred tax assets have not been recognised in respect of tax losses carried forward of €1,858 million 
(2019: €2,163 million) as it is not probable that taxable profit will be available to offset these losses. Out of 
this €1,858 million (2019: €2,163 million), €256 million (2019: €173 million) expires in the following five years, 
€233 million (2019: €16 million) will expire after five years and €1,369 million (2019: €1,974 million) can be 
carried forward indefinitely.

Movement in deferred tax balances during the year 

1 January 
2020

Changes in 
consolidation

Effect of 
movements 
in foreign 
exchange

Recognised  
in income

Recognised  
in equity

Transfers

31 December 
2020

(705)
(1,329)
36
35
308
274

274
(78)
410

(775)

(1)
2
—
—
1
—

6
—
1

9

74
128
(7)
—
(1)
(10)

(58)
4
(37)

93

122
195
1
19
(36)
—

23
87
47

458

—
—
—
—
(3)
10

—
(12)
—

(5)

(9)
—
—
—
9
—

—
—
—

—

(519)
(1,004)
30
54
278
274

245
1
421

(220)

In millions of €

P,P&E
Intangible assets
Investments
Inventories
Borrowings
Post-retirement 
obligations
Provisions
Other items
Tax losses carried 
forward

Net tax assets/
(liabilities)

Heineken N.V. Annual Report 2020112

Notes to the Consolidated Financial Statements

In millions of €

P,P&E
Intangible assets
Investments
Inventories
Borrowings
Post-retirement 
obligations
Provisions
Other items
Tax losses carried 
forward

Net tax assets/
(liabilities)

(468)
(1,331)
39
28
11
225

283
1
407

(805)

(226)
—
—
—
291
—

—
(65)
—

—

(1)
(19)
—
—
—
—

—
—
2

(18)

(16)
(37)
2
1
11
6

(5)
(40)
9

(69)

11
49
(5)
4
(15)
(15)

(2)
(7)
(7)

13

—
—
—
—
—
58

—
10
—

68

(5)
9
—
2
10
—

(2)
23
(1)

(705)
(1,329)
36
35
308
274

274
(78)
410

36

(775)

• Accounting estimates and judgements

The tax legislation in the countries in which HEINEKEN operates is often complex and subject to 
interpretation. In determining the current and deferred income tax position, judgement is required. 
New information may become available that causes HEINEKEN to change its judgement regarding the 
adequacy of existing tax liabilities; such changes to tax liabilities will impact the income tax expense in the 
period that such a determination is made. 

• Accounting policies 

Income tax comprises current and deferred tax. Current tax is the expected income tax payable or receivable 
in respect of taxable income or loss for the year, using tax rates enacted or substantively enacted at the 
balance sheet date, and any adjustment to income tax payable in respect of previous years. 

Changes in 
accounting 
policy 
(IFRS 16)

1 January 
2019

Effect of 
movements 
in foreign 
exchange

Changes in 
consolidation

Recognised  
in income

Recognised  
in equity

Transfers

31 
December 
2019

Deferred tax is a tax payable or receivable in the future and is recognised in respect of temporary differences 
between the carrying amounts of assets and liabilities for financial reporting purposes and their tax bases. 
Deferred tax is not recognised on temporary differences related to: 

 – The initial recognition of assets or liabilities in a transaction that is not a business combination and that

affects neither accounting nor taxable profit or loss. 

 – Investments in subsidiaries, associates and joint ventures to the extent that HEINEKEN is able to control
the timing of the reversal of the temporary differences and it is probable (>50% chance) that they will not 
reverse in the foreseeable future. 

 – The initial recognition of non-deductible goodwill.

The amount of deferred tax provided is based on the expected manner of recovery or settlement of the 
carrying amount of assets and liabilities, using tax rates (substantively) enacted, at year-end. 

Deferred tax assets are recognised to the extent that it is probable that future taxable profits will be available 
against which they can be utilised. 

Deferred tax assets and liabilities are offset if there is a legally enforceable right to offset current tax liabilities 
and assets, and they relate to income taxes levied by the same tax authority on the same taxable entity, or 
on different taxable entities which intend either to settle current tax liabilities and assets on a net basis or to 
realise the assets and settle the liabilities simultaneously. 

Current and deferred tax are recognised in the income statement (refer to note 12.1), except when it relates 
to a business combination or for items directly recognised in equity or other comprehensive income (refer to 
note 12.3). 

Heineken N.V. Annual Report 2020113

Notes to the Consolidated Financial Statements

12.3  Income tax on other comprehensive income 

13.  Other 

In millions of €

Items that will not be reclassified 
to profit or loss:
Remeasurement of post-retirement 
obligations
Net change in fair value through 
OCI investments

Items that may be subsequently 
reclassified to profit or loss:
Currency translation differences
Change in fair value of net 
investment hedges
Change in fair value of cash 
flow hedges
Cash flow hedges reclassified 
to profit or loss
Net change in fair value through 
OCI investments
Cost of hedging
Share of other comprehensive 
income of associates/joint ventures

Other comprehensive  
income/(loss)

Amount 
 before tax

Tax

Amount 
 net of tax

Amount 
 before tax

2020

53

(90)

(2,169)
76

58

5

(1)

(8)
16

9

(8)

55
—

(13)

(1)

—

2
—

62

(98)

(268)

6

(2,114)
76

45

4

(1)

(6)
16

412
(43)

52

27

1

(6)
(20)

161

(2,060)

44

(2,016)

25

186

Tax

58

3

(43)
—

12

(6)

—

1
—

2019

Amount 
net of tax

13.1  Fair value 
In this note more information is disclosed regarding the fair value and the different methods of determining 
fair values. 

(210)

Financial instruments – hierarchy 

9

369
(43)

64

21

1

(5)
(20)

The financial instruments included on the HEINEKEN statement of financial position are measured at 
either fair value or amortised cost. To measure the fair value, HEINEKEN generally uses external valuations 
with market inputs. The measurement of fair value can be subjective in some cases and may be dependent 
on inputs used in the calculations. The different valuation methods are referred to as ‘hierarchies’ as 
described below. 

 – Level 1: The fair value is determined using quoted prices (unadjusted) in active markets for identical assets 

or liabilities 

 – Level 2: The fair value is calculated using inputs other than quoted prices included within level 1 that 
are observable for the asset or liability, either directly (that is, as prices) or indirectly (that is, derived 
from prices) 

 – Level 3: The fair value is determined using inputs for the asset or liability that are not based on observable 

market data (unobservable inputs) 

The following table shows the carrying amounts and fair values of financial assets and liabilities according to 
their fair value hierarchy. 

In millions of €

Fair value through OCI investments
Non-current derivative assets
Current derivative assets

Total 2020
Total 2019

Non-current derivative liabilities
Borrowings1 
Current derivative liabilities

Total 2020
Total 2019

Note

8.5

11.6

11.6

11.6

11.3

11.6

11.3

Carrying amount

Fair value

Level 1

Level 2

Level 3

117
21
77

215
438

(35)
(14,854)
(52)

(14,941)
(13,526)

33
—
—

33
283

—
(15,508)
—

(15,508)
(13,824)

—
20
77

97
30

(35)
(1,076)
(52)

(1,163)
(737)

84
1
—

85
125

—
—
—

—
—

1 Borrowings excluding lease liabilities, deposits, bank overdrafts and other interest-bearing liabilities.

Heineken N.V. Annual Report 2020114

Notes to the Consolidated Financial Statements

Refer to the table below for detail of the determination of level 3 fair value measurements as at 31 December:

In millions of €

Fair value through OCI investments based on level 3
Balance as at 1 January
Fair value adjustments recognised in other comprehensive income

Balance as at 31 December

2020

125
(41)

84

2019

91
34
125

The fair values for the level 3 fair value through OCI investments are based on the financial performance of 
the investments and the market multiples of comparable equity securities. 

• Accounting estimates 

The different methods applied by HEINEKEN to determine the fair value require the use of estimates.

Investments in equity securities 

The fair value of financial assets at fair value through profit or loss and fair value through OCI is determined 
by reference to their quoted closing bid price at the reporting date or, if unquoted, determined using an 
appropriate valuation technique. These valuation techniques maximise the use of observable market data 
where available. 

Derivative financial instruments 

The fair value of derivative financial instruments is based on their listed market price, if available. If a listed 
market price is not available, fair value is in general estimated by discounting the difference between the cash 
flows based on contractual price and the cash flows based on current price for the residual maturity of the 
contract using observable interest yield curves, basis spread and foreign exchange rates. These calculations 
are tested for reasonableness by comparing the outcome of the internal valuation with the valuation received 
from the counterparty. Fair values include the instrument’s credit risk and adjustments to take account of the 
credit risk of the HEINEKEN entity and counterparty when appropriate. 

Non-derivative financial instruments 

Fair value, which is determined for disclosure purposes or when fair value hedge accounting is applied, is 
calculated based on the present value of future principal and interest cash flows, discounted at the market 
rate of interest at the reporting date. Fair values include the instrument’s credit risk and adjustments to take 
account of the credit risk of the HEINEKEN entity and counterparty when appropriate. 

13.2  Off-balance sheet commitments 
The raw materials purchase contracts mainly relate to malt, bottles and cans which are used in the production 
and sale of finished products. 

In millions of €

Property, plant and equipment ordered
Raw materials purchase contracts
Marketing and merchandising commitments
Other off-balance sheet obligations

Off-balance sheet obligations
Undrawn committed bank facilities

Total 2020

Less than  
1 year

1-5 years

More than  
5 years

Total 2019

363
9,586
851
1,773

12,573
3,941

352
2,934
311
324

3,921
389

11
5,791
525
629

6,956
3,552

—
861
15
820

1,696
—

321
8,827
1,051
2,005
12,204

3,750

Other off-balance sheet obligations include energy, distribution and service contracts. 

Committed bank facilities are credit facilities on which a commitment fee is paid as compensation for the 
bank’s requirement to reserve capital. The bank is legally obliged to provide the facility under the terms and 
conditions of the agreement. 

• Accounting policies 

Off-balance sheet commitments are reported on an undiscounted basis.

Raw materials purchase contracts 

Raw material purchase contracts include long-term purchase contracts with suppliers in which prices are 
fixed or will be agreed based upon predefined price formulas. 

Heineken N.V. Annual Report 2020115

Notes to the Consolidated Financial Statements

13.3  Related parties 

Identification of related parties 

The following parties are considered to be related to Heineken N.V.: 

 – Key management personnel: the Executive Board and the Supervisory Board

 – Parent company Heineken Holding N.V. and ultimate controlling party Mrs. de Carvalho-Heineken

(refer to ‘Shareholder Information’) 

 – Associates and Joint ventures of Heineken N.V.

 – Shareholder with significant influence Fomento Económico Mexicano, S.A.B. de C.V. (FEMSA)

 – HEINEKEN pension funds (refer to note 9.1)

 – Employees of HEINEKEN (refer to note 6.4)

Key management remuneration 

In millions of €

Executive Board
Supervisory Board

Total

As at 31 December 2020, Mr. R.G.S. van den Brink held 4,379 Company shares and Mrs. L.M. 
Debroux held 63,330 Company shares (2019: Mrs. L.M. Debroux 45,318). 

In thousands of €

Fixed salary
Short-term incentive
Matching share entitlement
Long-term incentive
Pension contributions
Other emoluments

Total

R.G.S. van 
den Brink2

L.M. 
Debroux5

J.F.M.L. van 
Boxmeer1,3,4,6

631
—
—
396
154
80

1,261

737
—
—
(235)
179
154

835

500
—
—
1,597
120
5,536

7,753

2020

Total

1,868
—
—
1,758
453
5,770

9,849

J.F.M.L. van 
Boxmeer

L.M. 
Debroux

1,250
2,223
505
2,323
762
49
7,112

850
1,080
245
1,201
167
183
3,726

2019

Total

2,100
3,303
750
3,524
929
232
10,838

2020

9.9
1.3

11.2

2019

10.8
1.5
12.3

1  Stepped down as CEO and Chairman of the Executive Board on 1 June 2020. 
2  Appointed on 24 April 2020 as member of the Executive Board and on 1 June 2020 as CEO and Chairman of the Executive Board. 
3   In 2020, an estimated tax penalty of €7.0 million to the Dutch tax authorities was recognised in relation to the remuneration of Mr. J.F.M.L. van Boxmeer. 

This tax was an expense to the employer and therefore not included in the table above.

4  In 2020, the accrual for the long-term incentive plans for Mr. J.F.M.L. van Boxmeer (LTI plan 2019-2021 and 2020-2022) have been recognised in full.
5   The reversal of the LTI plan 2018-2020 accrual (due to the cancellation it will not vest and will not be paid out) and the decline in the LTI plan 2019-2021 (due to 

declining performance), has resulted in a negative long-term incentive expense in 2020.

6  Other emoluments include the end of service payment for Mr. J.F.M.L. van Boxmeer.

Executive Board 
The remuneration of the members of the Executive Board consists of a fixed component and a variable 
component. The variable component is made up of a Short-term incentive (STI) and a Long-term incentive 
(LTI). The STI is based on financial and operational measures (75%) and on individual leadership measures 
(25%) as set by the Supervisory Board at the beginning of the year. Refer to note 6.5 for information related to 
the LTI component. The separate Remuneration Report is stated on pages 55-65. 

In response to the COVID-19 impact on HEINEKEN’s business and as announced on 22 April 2020, the 
Executive Board has voluntarily decided to reduce their base salary by 20% between May and December 2020. 
In addition the Supervisory Board has decided that there will not be a Short-term incentive (STI) pay-out for 
the performance year 2020 and that the LTIP 2018-2020 will not vest (refer to note 6.5 for more information).

The matching share entitlements for each year are based on the performance in that year. The Executive 
Board members receive 25% of their STI pay in (investment) shares. In addition they have the opportunity to 
indicate before year-end whether they wish to receive up to another 25% of their STI in (investment) shares. 
All (investment) shares are restricted for sale for five calendar years, after which they are matched 1:1 by 
(matching) shares. Following the decision not to pay out the STI relating to the performance year 2020, no 
investment shares were issued this year for the members of the Executive Board.

Heineken N.V. Annual Report 2020116

Notes to the Consolidated Financial Statements

Supervisory Board 
The individual members of the Supervisory Board received the following remuneration:

Other related party transactions 

In thousands of €

J.M. Huët
J.A. Fernández Carbajal
M. Das
M.R. de Carvalho
V.C.O.B.J. Navarre
J.G. Astaburuaga Sanjinés
P. Mars-Wright
M. Helmes
R.L. Ripley2
I.H. Arnold2
G.J. Wijers1
Y. Dervisoglu1

1 Stepped down as at 25 April 2019. 
2 Appointed as at 25 April 2019. 

2020

225
154
130
135
105
116
126
125
110
115
—
—

1,341

2019

195
153
133
141
110
133
151
131
97
100
103
53
1,500

Mr. J.M. Huët held 3,719 shares of Heineken Holding N.V. as at 31 December 2020 (2019: nil shares). Mr. 
M.R. de Carvalho held 100,008 shares of Heineken N.V. as at 31 December 2020 (2019: 100,008 shares). 
As at 31 December 2020 and 2019, the Supervisory Board members did not hold any of the Company’s bonds
or option rights. Mr. M.R. de Carvalho held 100,008 shares of Heineken Holding N.V. as at 31 December 2020 
(2019: 100,008 shares). 

Heineken Holding N.V. 

In 2020, an amount of €1,171,702 (2019: €1,146,413) was paid to Heineken Holding N.V. for management 
services for HEINEKEN. 

This payment is based on an agreement of 1977 as amended in 2001, providing that Heineken N.V. 
reimburses Heineken Holding N.V. for its costs. 

Associates & Joint Ventures

FEMSA

Total

2020

364
178

109
37

2019

462
290

114
20

2020

831
131

135
65

2019

1,170
160

208
108

2020

1,195
309

244
102

2019

1,632
450

322
128

In millions of €

Sales
Purchases

Accounts receivables
Accounts payables and 
other liabilities

13.4  HEINEKEN entities 

Control of HEINEKEN 

The shares of the Company are traded on Euronext Amsterdam, where the Company is included in the 
main AEX Index. Heineken Holding N.V. Amsterdam has an interest of 50.005% in the issued capital of the 
Company and consolidates the financial information of the Company. 

A declaration of joint and several liability pursuant to the provisions of Section 403, Part 9, Book 2, of the 
Dutch Civil Code has been issued with respect to legal entities established in the Netherlands. The list of 
the legal entities for which the declaration has been issued is disclosed in the Heineken N.V. stand-alone 
financial statements. 

Pursuant to the provisions of Section 357 of the Republic of Ireland Companies Act 2014, the Company 
irrevocably guarantees, in respect of the financial year from 1 January 2020 up to and including 31 December 
2020, the liabilities referred to in Schedule 3 of the Republic of Ireland Companies Act 2014 of the wholly-
owned subsidiary companies Heineken Ireland Limited, Heineken Ireland Sales Limited, The West 
Cork Bottling Company Limited, Western Beverages Limited, Beamish & Crawford Limited and Nash 
Beverages Limited.

Heineken N.V. Annual Report 2020117

Notes to the Consolidated Financial Statements

Significant subsidiaries 

Set out below are HEINEKEN’s significant subsidiaries at 31 December 2020. The subsidiaries as listed below 
are held by the Company and the proportion of ownership interests held equals the proportion of the voting 
rights held by HEINEKEN. The disclosed significant subsidiaries represent the largest subsidiaries and 
represent an approximate total revenue of €14 billion and total asset value of €27 billion and are structural 
contributors to the business. 

There were no significant changes to the HEINEKEN structure and ownership interests. 

Heineken International B.V.
Heineken Brouwerijen B.V.
Heineken Nederland B.V.
Cuauhtémoc Moctezuma Holding, S.A. de C.V.
Cervejarias Kaiser Brasil S.A.
Bavaria S.A.
Heineken France S.A.S.
Nigerian Breweries Plc.
Heineken USA Inc.
Heineken UK Ltd
Heineken España S.A.
Heineken Italia S.p.A.
Brau Union Österreich AG
Grupa Żywiec S.A.
LLC Heineken Breweries
Heineken Vietnam Brewery Limited Company
SCC – Sociedade Central de Cervejas e Bebidas S.A.
Heineken South Africa (Proprietary) Limited

Country of 
incorporation

The Netherlands
The Netherlands
The Netherlands
Mexico
Brazil
Brazil
France
Nigeria
United States
United Kingdom
Spain
Italy
Austria
Poland
Russia
Vietnam
Portugal
South Africa

Percentage of ownership

2020

100.0
100.0
100.0
100.0
100.0
100.0
100.0
56.1
100.0
100.0
99.8
100.0
100.0
65.2
100.0
60.0
99.9
82.4

2019

100.0
100.0
100.0
100.0
100.0
100.0
100.0
56.0
100.0
100.0
99.8
100.0
100.0
65.2
100.0
60.0
99.9
82.4

13.5  Subsequent events 
At the end of October 2020, HEINEKEN announced the acquisition of cider brand Strongbow from Asahi 
Group Holdings Limited (Asahi) in Australia, along with two other cider brands, Little Green and Bonamy’s. 
As part of the transaction, HEINEKEN will also gain the perpetual licenses on beer brands Stella Artois and 
Beck’s in Australia.The transaction was completed on 6 January 2021 for €137 million. 

Heineken N.V. Annual Report 2020118

Heineken N.V. Income Statement 

For the year ended 31 December
In millions of €

Personnel expenses

Total other expenses
Interest income
Interest expenses
Other net finance income/(expenses)

Net finance expenses
Share of profit/(loss) of participating interests, after income tax

Profit/(Loss) before income tax
Income tax income/(expense)

Profit/(Loss)

2020

(18)

(18)
39
(339)
306

6
(167)

(179)
(25)

(204)

2019

(12)
(12)
31
(332)
(100)
(401)
2,506
2,093
73
2,166

For more details on personnel expenses, refer to note 13.3 of the consolidated financial statements.

Heineken N.V. Annual Report 2020119

Heineken N.V. Balance Sheet 

Before appropriation of results
For the year ended 31 December
In millions of €

Investments in participating interests
Deferred tax assets

Total financial fixed assets

Trade and other receivables
Cash and cash equivalents

Total current assets

Note

A.1

2020

28,631
64

28,695

40
141

181

2019

In millions of €

Note

29,673
39
29,712

18
—
18

Issued capital
Share premium
Translation reserve
Hedging reserve
Cost of hedging reserve
Fair value reserve
Other legal reserves
Reserve for own shares
Retained earnings
Net profit/(loss)

Total shareholders’ equity

Borrowings
Other non-current liabilities

Total non-current liabilities

2020

922
2,701
(4,940)
28
(2)
54
1,171
(25)
13,687
(204)

13,392

13,234
6

13,240

1,898
346

2,244
15,484
28,876

2019

922
2,701
(2,998)
(19)
4
313
1,115
(63)
12,006
2,166
16,147

11,768
—
11,768

1,540
275
1,815
13,583
29,730

A.2

A.2

Total assets

28,876

29,730

Borrowings
Trade and other payables

Total current liabilities
Total liabilities
Total shareholders’ equity and liabilities

Heineken N.V. Annual Report 2020120

Heineken N.V. Shareholders’ equity 

In millions of €

Balance as at 31 December 2018*
Changes in accounting policy*

Balance as at 1 January 2019*
Profit
Other comprehensive income

Total comprehensive income
Realised hedge results from non-financial assets
Transfer to retained earnings
Dividends to shareholders
Purchase/reissuance own/non-controlling shares
Own shares delivered
Share-based payments
Acquisition of non-controlling interests
Changes in consolidation

Balance as at 31 December 2019

In millions of €

Balance as at 1 January 2020
Profit/(Loss)
Other comprehensive income/(loss)

Total comprehensive income/(loss)
Realised hedge results from non-financial assets
Transfer to retained earnings
Dividends to shareholders
Purchase/reissuance own/non-controlling shares
Own shares delivered
Share-based payments
Acquisition of non-controlling interests
Changes in consolidation

Balance as at 31 December 2020

* Restated for IFRS 16.

Share 
capital

Share 
premium

Translation 
reserve

Hedging 
reserve

Cost of hedging 
reserve

Fair value 
reserve

Other legal 
reserves

Reserve for 
own shares

Retained 
earnings

Net profit

Shareholders’ 
equity

922
—

922
—
—

—
—
—
—
—
—
—
—
—

2,701
—

2,701
—
—

(3,288)
—

(3,288)
—
287

—
—
—
—
—
—
—
—
—

287
—
3
—
—
—
—
—
—

922

2,701

(2,998)

(38)
—

(38)
—
85

85
(66)
—
—
—
—
—
—
—

(19)

9
—

9
—
(5)

(5)
—
—
—
—
—
—
—
—

4

342
—

342
—
10

10
—
(39)
—
—
—
—
—
—

1,096
—

1,096
172
—

172
—
(153)
—
—
—
—
—
—

(415)
—

(415)
—
—

—
—
—
—
320
32
—
—
—

11,283
3

11,286
(172)
(215)

(387)
—
2,102
(949)
98
(32)
14
(126)
—

313

1,115

(63)

12,006

1,913
—

1,913
2,166
—

2,166
—
(1,913)
—
—
—
—
—
—

2,166

14,525
3

14,528
2,166
162

2,328
(66)
—
(949)
418
—
14
(126)
—

16,147

Share 
capital

Share 
premium

Translation 
reserve

Hedging 
reserve

Cost of hedging 
reserve

Fair value 
reserve

Other legal 
reserves

Reserve for 
own shares

Retained 
earnings

Net profit/
(loss)

Shareholders’ 
equity

922
—
—

2,701
—
—

—
—
—
—
—
—
—
—
—

—
—
—
—
—
—
—
—
—

(2,998)
—
(1,929)

(1,929)
—
(13)
—
—
—
—
—
—

922

2,701

(4,940)

(19)
—
49

49
(2)
—
—
—
—
—
—
—

28

4
—
(6)

(6)
—
—
—
—
—
—
—
—

(2)

313
—
(99)

(99)
—
(160)
—
—
—
—
—
—

54

1,115
86
—

86
—
(30)
—
—
—
—
—
—

(63)
—
—

—
—
—
—
(5)
43
—
—
—

12,006
(86)
62

(24)
—
2,369
(597)
—
(43)
(25)
—
1

1,171

(25)

13,687

2,166
(204)
—

(204)
—
(2,166)
—
—
—
—
—
—

(204)

16,147
(204)
(1,923)

(2,127)
(2)
—
(597)
(5)
—
(25)
—
1

13,392

For more details on reserves, refer to note 11.4 of the consolidated financial statements. For more details on share-based payments, refer to note 6.5 of the consolidated financial statements. 

Heineken N.V. Annual Report 2020121

Notes to the Heineken N.V. Financial Statements 

Reporting entity 
The Company financial statements of Heineken N.V. (the ‘Company’) are included in the consolidated 
financial statements of Heineken N.V. 

Basis of preparation 
The Company financial statements have been prepared in accordance with the provisions of Part 9, Book 2, 
of the Dutch Civil Code. The Company uses the option of Article 362.8 of Part 9, Book 2, of the Dutch Civil 
Code to prepare the Company financial statements, using the same accounting policies as in the consolidated 
financial statements. Valuation is based on recognition and measurement requirements of IFRS as adopted 
by the EU as explained in the notes to the consolidated financial statements.

• Accounting policies 

Shareholders’ equity 

The translation reserve and other legal reserves were previously formed under, and are still recognised in 
accordance with, the Dutch Civil Code. 

A.  Company disclosures 

Investments 

A.1 
The below table provides an overview of the movements of the investments during the year: 

In millions of €

Balance as at 1 January 2020 
Profit/(loss) of participating interests
Dividend payments by participating interests
Effect of movements in exchange rates
Changes in hedging and fair value adjustments
Actuarial gains/(losses)
Acquisition of non-controlling interests without a change 
in control
Investments/(repayments)
Other movements

Balance as at 31 December 2020

Balance as at 1 January 2019*
Profit of participating interests
Dividend payments by participating interests
Effect of movements in exchange rates
Changes in hedging and fair value adjustments
Actuarial gains/(losses)
Acquisition of non-controlling interests without  
a change in control
Investments/(repayments)

Balance as at 31 December 2019

* Restated for IFRS 16.

Participating 
interests

Loans to 
participating 
interests

19,197
(167)
(456)
(1,974)
(53)
62
—

(50)
1

16,560

17,550
2,506
(878)
310
29
(214)
(126)

20
19,197

10,476
—
456
—
—
—
—

1,139
—

12,071

10,264
—
878
—
—
—
—

(666)
10,476

Total

29,673
(167)
—
(1,974)
(53)
62
—

1,089
1

28,631

27,814
2,506
—
310
29
(214)
(126)

(646)
29,673

For disclosures of significant direct and indirect participating interests, refer to notes 10.3 and 13.4 of the 
consolidated financial statements. 

Heineken N.V. Annual Report 2020122

Notes to the Heineken N.V. Financial Statements

A declaration of joint and several liability pursuant to the provisions of Section 403, Part 9, Book 2, of the 
Dutch Civil Code has been issued with respect to the following legal entities established in the Netherlands:

Country of 
incorporation

The Netherlands
Heineken Nederlands Beheer B.V.
The Netherlands
Heineken Group B.V.
The Netherlands
Heineken Brouwerijen B.V.
The Netherlands
Heineken CEE Investments B.V.
The Netherlands
Heineken Nederland B.V.
The Netherlands
Heineken International B.V.
The Netherlands
Heineken Supply Chain B.V.
The Netherlands
Heineken Global Procurement B.V.
The Netherlands
Heineken Mexico B.V.
The Netherlands
HIBV Skopje Holdings B.V.
The Netherlands
Heineken Beer Systems B.V.
The Netherlands
Amstel Brouwerij B.V.
The Netherlands
Vrumona B.V.
The Netherlands
B.V. Beleggingsmaatschappij Limba
The Netherlands
Brand Bierbrouwerij B.V.
The Netherlands
Brasinvest B.V.
Heineken Asia Pacific B.V.
The Netherlands
B.V. Handel- en Exploitatie Maatschappij Schoonhoven1 The Netherlands
The Netherlands
Distilled Trading International B.V.
The Netherlands
Premium Beverages International B.V.
The Netherlands
De Brouwketel B.V.
The Netherlands
Proseco B.V.
The Netherlands
Roeminck Insurance N.V.
The Netherlands
Heineken Americas B.V.
The Netherlands
Heineken Export Americas B.V.
The Netherlands
Amstel Export Americas B.V.
The Netherlands
Heineken Brazil B.V.
The Netherlands
B.V. Panden Exploitatie Maatschappij PEM
The Netherlands
Heineken Exploitatie Maatschappij B.V.
The Netherlands
Hotel De L’Europe B.V.
The Netherlands
Hotel De L’Europe Monumenten I B.V.
The Netherlands
Hotel De L’Europe Monumenten II B.V.
The Netherlands
Heineken Groothandel B.V.
The Netherlands
Heineken Horeca Services B.V.

Percentage of ownership

2020

100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
n/a
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%

2019

100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%

Country of 
incorporation

The Netherlands
The Netherlands
The Netherlands

Percentage of ownership

2020

100%
100%
100%

2019

100%
100%
100%

Beerwulf B.V.
Heineken Belize B.V.
Heineken Netherlands Supply B.V.

1 Entity ceased to exist during 2020 following a legal merger. 

• Accounting policies 

Investments in other entities are measured on the basis of the equity method. The share of profit of these 
investments is the Company’s share of the investments’ results. Results on transfers of assets and liabilities 
between the Company and its participating interests are eliminated. 

The Company shall eliminate any expected credit losses on intercompany loans or receivables against 
the book value of the intercompany loan or receivable in accordance with Directive 100.107a of the Dutch 
Accounting Standards Board. 

A.2  Borrowings 
The borrowings of the Company comprise the following:

In millions of €

Unsecured bond issues
Commercial paper
Derivatives used for financing activities
Total

2020

14,420
698
14

15,132

2019

12,748
532
28
13,308

The interest rate on the outstanding bonds as at 31 December 2020 was 2.3% (2019: 2.5%). As at 31 December 
2020, 8.8 billion (2019: €7.7 billion) of the outstanding bonds have a maturity longer than 5 years. 

The movement in other net finance income/expense for the year is due to the positive transactional foreign 
exchange effects on foreign currency denominated loans.  

Heineken N.V. Annual Report 2020123

Notes to the Heineken N.V. Financial Statements

During the year the movements in borrowings were as follows:

In millions of €

Balance as at 1 January 2020
Effects of movements of exchange rates
Proceeds
Repayments
Other

Balance as at 31 December 2020

Unsecured bond 
issues

Commercial 
paper

Derivatives used 
for financing 
activities

12,748
(313)
2,972
(1,000)
13

14,420

532
—
1,948
(1,782)
—

698

28
(19)
5
—
—

14

Total

13,308
(332)
4,925
(2,782)
13

15,132

B.   Other 

B.1  Auditor fees 
Fees for audit services include the audit of the financial statements of the Company and its subsidiaries. 
Fees for other audit services include review of interim financial statements, sustainability, subsidy and other 
audits. Fees for tax services include tax compliance and tax advice. Fees for other non-audit services include 
agreed-upon procedures and advisory services. Fees for tax and other non-audit services are related to the 
network outside the Netherlands and are in accordance with local independence regulation. 

In 2020 €10.9 million of fees are recognised in the consolidated financial statements for services provided by 
Deloitte Accountants B.V. and its member firms and/or affiliates (2019: €10.3 million). In the overview below, 
the breakdown per type of service is provided:

In millions of €

Audit of HEINEKEN and its 
subsidiaries
Other audit services
Tax services
Other non-audit services

Total

Deloitte  
Accountants B.V.

Other Deloitte member 
firms and affiliates

Total

2020

3.0

0.2
—
—

3.2

2019

3.1

0.3
—
—
3.4

2020

7.1

0.4
—
0.2

7.7

2019

6.4

0.2
0.1
0.2
6.9

2020

10.1

0.6
—
0.2

10.9

2019

9.5

0.5
0.1
0.2
10.3

 • Accounting policies 

Fees for audit services are included in the other expenses in the consolidated financial statements (refer to 
note 6.3 of the consolidated financial statements for more information). These fees are recognised when the 
service is provided. 

B.2  Off-balance sheet commitments

In millions of €

Undrawn committed bank facility

Total 2020

3,500

Less than  
1 year

1 – 5 years

More than  
5 years

Total 2019

—

3,500

—

3,500

2020

Third 
parties

HEINEKEN 
companies

Third parties

2019

HEINEKEN 
companies

Declarations of joint and several liability

—

2,350

—

3,128

The legal entities to which the declarations of joint and several liability relate, are listed in note A.1. 
The declarations include a conditional guarantee for the deficit of the defined benefit pension plan of 
HEINEKEN UK (Scottish and Newcastle pension plan) as calculated in accordance with IAS 19. Through this 
guarantee Heineken N.V. is ultimately liable for the payments, including any potential recovery payments, to 
the pension plan. Refer to note 9.1 of the consolidated financial statements for more information. 

Fiscal unity 

The Company is part of the fiscal unity of HEINEKEN in the Netherlands. As a result, the Company is liable 
for the tax liability of the fiscal unity in the Netherlands. 

Heineken N.V. Annual Report 2020124

Notes to the Heineken N.V. Financial Statements

B.3  Subsequent events 
For subsequent events, refer to note 13.5 of the consolidated financial statements. 

B.4  Other disclosures 

Remuneration 

Refer to note 13.3 of the consolidated financial statements for the remuneration and incentives of the 
Executive Board and Supervisory Board. 

Executive and Supervisory Board statement 

The members of the Supervisory Board signed the financial statements in order to comply with their 
statutory obligation pursuant to Article 2:101, paragraph 2, of the Dutch Civil Code. 

The members of the Executive Board signed the financial statements in order to comply with their statutory 
obligation pursuant to Article 2:101, paragraph 2, of the Dutch Civil Code and Article 5:25c, paragraph 2 sub c, 
of the Financial Markets Supervision Act. 

Amsterdam, 9 February 2021

Executive Board

Van den Brink
Debroux

Supervisory Board

Huët
Fernández Carbajal
Das
de Carvalho
Navarre
Astaburuaga Sanjinés
Mars-Wright
Helmes
Ripley
Arnold

Heineken N.V. Annual Report 2020125 Heineken N.V. 

Annual Report 2020

Our sustainability focus areas

Striving to have  
a positive impact

Doing business all over the world comes  
with responsibilities beyond just running  
a profitable business.

Sustainability is embedded in our business strategy 
through Brewing a Better World, which sets out 
targets for 2020 across six focus areas. 

Our six focus areas are linked with specific SDGs  
and their targets to ensure we make a meaningful 
and transparent contribution. 

The purpose of Brewing a Better World is to limit 
our potential negative impacts on the world and 
maximise our positive contribution to society. 

Achieving real and lasting change is only possible 
through the collective efforts of everyone who 
works at and with HEINEKEN. That includes our 
employees, partners, suppliers, NGOs, governments, 
local communities and other stakeholders. 

We are determined to contribute to the UN 
Sustainable Development Goals (SDGs) to protect  
the planet, ensure prosperity and end poverty for all. 

2020 was an unprecedented year during which  
we reached the end of our commitments. As we 
transition to 2021,  we have been working to define 
the next phase of our strategy with new and 
strengthened priorities and commitments for 2030.

Visit our website to discover more about our Brewing a Better 
World strategy, material issues, contribution to the UN SDGs, 
stakeholder engagement and performance – along with case 
studies from our businesses around the world.

Advocating responsible
consumption

Promoting health  
and safety

P eople

Brewing  
a Better 
World

Every Drop  
– protecting  
water  
resources

Planet

Sourcing 
sustainably

P

r

o

s

p

e

r

it

y

Growing with 
communities

Drop the C  
– reducing CO2 
emissions

126

Our 2020 commitments: what we have achieved

Every Drop – protecting water resources

Sourcing sustainably

Our 2020 commitment 

Our 2020 result 

Our 2020 commitment 

Our 2020 result 

Reduce water 
consumption in  
our breweries

Reduce average water consumption in 
breweries in water-stressed areas to  
3.3hl/hl and to 3.5hl/hl in all breweries.

Average water consumption reduced in 
water-stressed areas to 3.1hl/hl and to 
3.4hl/hl in all breweries. The latter is a 
33% reduction compared with 2008. 

Agricultural raw 
materials from 
sustainable sources

Aim for at least 50% of our  
main raw materials to come  
from sustainable sources.

58% of our main agricultural 
raw materials came from 
sustainable sources.

Significant water 
balancing in water-
stressed areas

Aim for significant water balancing by our 
production units in water-stressed areas.

19 of 24 sites in scope have begun to 
implement water balancing projects. 10 sites 
are now more than 100% water balanced.

Wastewater 
management 

All of our wastewater volumes are treated 
– by us or by a third party – before being 
discharged into surface water.

97% of our wastewater is treated before 
discharge. 10 sites are still without a 
treatment plant.

Drop the C – reducing CO2 emissions

Our 2020 commitment 

Our 2020 result 

Lower emissions 
in production

Reduce CO2 emissions from production  
by 40% to 6.4kg CO2-eq/hl (vs 2008).

51% reduction in CO2 emissions in 
our breweries since 2008, down to            
5.1kg CO2-eq/hl.

Source agricultural 
raw materials locally 
in Africa

Deliver 60% of agricultural 
raw materials in Africa via local 
sourcing within the continent.

45% of agricultural raw materials  
used in Africa were regionally sourced 
from within the continent.3

Compliance with  
our Supplier Code

95% compliance with our 
Supplier Code Procedure.

97% compliance with our 
Supplier Code Procedure.

Advocating responsible consumption

Our 2020 commitment 

Our 2020 result 

10% of Heineken®  
media budget  invested 
in responsible  
consumption 
programmes

Invest 10% of Heineken® media budget  
in our responsible consumption 
programmes, in every market where  
we sell and advertise Heineken®.

55% of markets in scope invested at 
least 10% of Heineken® media spend in 
responsible consumption campaigns.1

Reduce emissions from 
distribution in Europe 
and the Americas

Reduce CO2 emissions from  
distribution by 20% in Europe  
and the Americas (vs 2010/11).

16% reduction in CO2 emissions in 
distribution 32% in Americas and 13% 
in Europe, including Russia.

Building partnerships 
to address alcohol-
related harm

Every market in scope has a relevant  
and active partnership aimed at  
addressing alcohol-related harm.

24 of 37 markets in scope (65%)  
had an active partnership in place.2

Lower emissions  
of our fridges

Reduce CO2 emissions of  
our fridges by 50% (vs 2010).

Over 55% reduction in CO2 emissions 
of our fridges. 100% green fridges  
purchased.

Increase transparency 
on ingredients 
and nutrition

Provide ingredient and nutrition 
information on pack and online for all beer 
and cider brands produced and sold in the 
EU; on pack or online – outside the EU.

89% of our beer and cider brands in 
scope had ingredients, nutrition and 
Alcohol by Volume (ABV) information 
on pack and/or online.3

Promoting health and safety

Our 2020 commitment 

Our 2020 result 

Growing with communities

Safety performance

Reduce accident frequency by  
20% vs 2015 (1.38 per 100 FTE).

Accident frequency reduced by 58%  
to 0.58 accidents per 100 FTE.

We make a positive contribution to local communities and contribute to local economic development through our core  
business by providing jobs, supporting livelihoods and paying taxes. Our operating companies contributed over €36 million  
to local communities in 2020 (including cash and in-kind donations, employee time and management costs).

Compliance with  
Life Saving Rules

Full compliance with  
Life Saving Rules.

94% compliance in the breweries. 
95% compliance outside production.

Achieved

Partly (≥ 80%) achieved

Not achieved

1  Due to COVID-19, we  expanded the scope of our commitment with Heineken® to include the ‘Back to the Bars #socialiseresponsibly’  

campaign. Including this campaign, 98% of markets in scope invested at least 10%  of Heineken® media spend

2  Due to COVID-19 our companies were forced to adapt their approach in response to national lockdowns and restrictions on movement,  

which also limited opportunities for events and initiatives

3 Estimated

Heineken N.V. Annual Report 2020 
 
 
 
 
127

Every Drop – protecting water resources

Our water ambition for 2030

Water is a crucial shared resource that must 
be protected. Based on projected demand, the 
world will face a 40% shortfall in fresh water 
supply within 10 years. Water is also essential 
for growing crops and making our products. 
We depend on access to high quality water to 
sustain our operations. 

That is why in 2019 we launched our new 2030 
strategy, Every Drop, to address our water 
vulnerabilities, especially in water-stressed areas. 

We have reduced our water usage by more 
than a third over the past decade and 
introduced additional commitments for our 
breweries in water-stressed areas. 

Our Every Drop 2030 strategy aims to make a 
positive contribution to secure the health of 
local watersheds, specifically in  water-stressed 
areas. We believe our biggest long term impact 
will be created by adopting three key principles 
of our ‘water triangle’: Water Stewardship 
(restore watersheds to absorb more water); 
Water Circularity (treat wastewater and reusing 
water); and Water Efficiency (using as little water 
as possible). 

Local context in water-stressed areas
When we set our 2020 commitments,  
24 production sites were identified as being 
in water-stressed areas. Today, 30 sites 
in 12 countries are in scope for our 2030 
commitments in water stressed areas.

Our 2030 
Targets

Water 
Stewardship

Fully balance the 
water  that is used 
in our products, in 
water-stressed areas

Work collectively 
with other 
stakeholders

Water 
Circularity

Maximise reuse and 
recycling in water-
stressed areas

Treat 100% of 
wastewater of 
all breweries

Water 
Efficiency

2.8 litre per litre 
beer produced,  
for breweries in 
water-stressed areas

3.2 litre per litre 
for all breweries 
worldwide

Production sites in  
water-stressed areas

We have been assessing  
water-related risks since  
2010 and focus our immediate 
efforts on the 30 breweries  
in water-stressed areas.

New sites under investigation:
1   Meoqui – Mexico 
2   Igarassu – Brazil

Tunisia
Grombalia, Grombalia Soft, 
Ksar Lemsa

Egypt
El Obour, Gianaclis,
Sharkia, 6th of October

Spain
Madrid, Valencia,
Sevilla, Jaen

1
1

Algeria
Rouiba

Mexico
Monterrey, Guadalajara,
Tecate, Toluca

Italy
Massafra

Ethiopa
Harar, Bedele

Indonesia
Tangerang,  
Sampang Agung, 
Sampang Agung  Soft

Brazil
Pacatuba, Itu

2
2

Malaysia
Petaling Jaya

Nigeria
Lagos, Sanga Ota, 
Ibadan, Ijebu Ode 

South Africa
Sedibeng

Every watershed is unique and each site 
requires a contextual approach. Our breweries 
in water-stressed areas have developed 
roadmaps of action to support a healthy 
watershed by 2030. 

Advocating for change
In March 2020,  the UN Global Compact’s 
CEO Water Mandate launched an industry-
driven Water Resilience Coalition with the 
aim of elevating the global water agenda and 
taking action in water-stressed areas. We are 
one of the signatories of the pledge to focus 
investments in water-stressed areas and drive 

collaboration to achieve bold commitments 
by 2050.  The aim is to improve availability, 
quality and accessibility of freshwater 
resources by the members. Together, we 
encourage others to join forces and help secure 
long term water security.

We are investigating innovative ways to 
further improve agricultural practices, 
embed water optimisation and expand our 
agriculture programmes to address climate 
change challenges.

Learn more about this topic on our website

Tackling water use in agriculture
Growing crops, mainly barley (which is a 
water efficient crop), accounts for 90% of our 
water footprint. We work with a large number 
of farmers to comply with the Sustainable 
Agriculture Initiative Platform standards. 

Looking ahead: 

Similar to 2011 and 2016, we will conduct an 
in-depth water risk-assessment in 2021 to 
assess current and future risks arising from the 
watersheds in which our breweries are located. 

Heineken N.V. Annual Report 2020128

Every Drop – protecting water resources

Reduce water consumption 
in our breweries

Our 2020 commitment was to reduce average 
water consumption in our breweries to  
3.5hl/hl compared with 2008. We surpassed 
the commitment by reducing our average 
water consumption to 3.4hl/hl (2019: 3.4hl/
hl). This represents a 33% decrease in water 
consumption since 2008 (5.0 hl/hl). 

In water-stressed areas, we also surpassed 
our target of 3.3hl/hl, with an average water 
consumption in our breweries of 3.1hl/hl. 
These achievements are the result of adopting 
good practices and improving water efficiency 
at our production sites. We are working with 
31 production sites, accounting for 5% of total 
volume, where water consumption remains 
more than 5hl/hl (2019: 28 sites, 4%).

Investing in technology to reclaim and recycle 
water from production processes is a high 
priority, especially in water-stressed areas. 

 – Our brewery in Spain (Jaen), reduced 

the water consumption by 12% through  
redesigning its water network and by 
addressing leakages.

 – In Indonesia (Tangerang), a newly constructed 
Water Reclamation Plant uses water recycling 
technology to reclaim wastewater at drinking 
water quality. It has enabled production of 
soft-water for the secondary utilities, such as 
bottle washer, pasteurizer, boiler feed water 
and general cleaning, which resulted in a 
water consumption reduction of 35%.

Our 
commitment:
Reduce 
average water 
consumption in 
our breweries to 
3.3 hl/hl in water-
stressed areas and 
to 3.5 hl/hl in all  
our breweries

Our 2020 
result:

Achieved

Our contribution  
to the SDGs:

6.4
Substantially 
increase water-
use efficiency

Improving water reclamation in  Mexico 

Since it started up early 2020, the new water 
reclamation plant at our brewery in Meoqui 
has helped reduce water use from 2.99hl/
hl to 2.69hl/hl. The recycled water is reused 
in evaporative condensers and processes 
such as the CO2 plant, as well as for on-site 
landscaping. By improving the efficiency of 
the reverse osmosis system and challenging 
operational standards, the team in Mexico 
managed to achieve a further 10% reduction 
in water use.

Water consumption  
(water-stressed areas)
(hl/hl beer, cider, soft drinks and water)

2020 target

2020
2019
2018
2017
2016
2015
2014

baseline

Water consumption 
(global average)
(hl/hl beer, cider, soft drinks and water)

2020 target

2020
2019
2018
2017

2016
2008

baseline

3.4
3.4
3.5
3.6

3.6
5.0

3.1
3.1
3.2
3.2
3.3
3.6
3.8

 33%

Decrease in water consumption  
in our breweries since 2008

 16,100

Olympic-sized pools- the equivalent  
volume of water we saved since 2008

€15m

saved through water  
efficiency since 2009

Total water withdrawal,
including sources

  Groundwater
  Surface water
  Third-party
  water

52%

87.2m m3

32%

16%

Accelerating efficiency through 
knowledge management
Launched in 2020, the Water Good Practices 
Management initiative aims to accelerate 
progress by sharing technical knowledge, 
supporting collaboration and promoting a zero 
loss culture across our breweries. So far, it has 
identified over 85 proven good practices for 
good water management in production. 

The initiative will support breweries around 
the world to optimise water consumption 
and reuse as much water as possible, in a 
sustainable way.

Learn more about this topic on our website

Looking ahead: 

In the coming years, we will channel 
investments through the Water Good 
Practices Management initiatives to 
drive progress on water consumption 
and recycling.  

Heineken N.V. Annual Report 2020 
 
 
 
 
 
129

Every Drop – protecting water resources

Water balancing in  
water-stressed areas

Our 2020 
commitment:
Aim for 
significant water 
balancing by 
our production 
units in water-
scarce and 
water- stressed 
areas 

Our 2020 
result:

Partly achieved

Our contribution  
to the SDGs:

6.6
Protect and restore 
water-related  
ecosystems

We are committed to balancing the water we use 
in water-stressed areas. This means designing 
projects to replenish the water that goes into our 
products and leaves the local water cycle. 

Water balancing projects can range from 
nature-based solutions, like restoring wetlands 
and reforestation, to socially-focused projects 
such as repairing infrastructure to reduce water 
leakage and enabling farmers to use less water. 

Projects are enabled through public private 
partnerships with local governments, NGOs, 
academia and communities.

By the end of 2020, 19 of the 24 production 
units in scope had started water balancing 
projects (2019: 15). 10 sites in Mexico, Spain 
and Egypt have replenished more water in 
the respective watersheds than their annual 
beverage production volume. For measuring 
the outcomes and impacts of water balancing, 
we use the Volumetric Water Benefit 
Accounting standard, launched by the World 
Resources Institute in 2019.

Each watershed is unique and it takes time 
to identify the right projects and partners 
to address its vulnerabilities. It can be more 
challenging to identify and form joint actions 
and collective platforms in some locations 
than others. 

Five sites – three in Tunisia, one in Algeria 
and one in Nigeria – have not started water 
balancing projects. 

More than 100% water balanced in Egypt

Barley used for our beers in Egypt is sourced locally and needs irrigation to grow. Since 2015, 
our team has been working with farmers and research partners to develop and adopt 
sustainable agriculture practices. By increasing  crop yields and reducing the need for 
irrigation, the water demand per hectare has significantly decreased  over the years. 
In addition to the sustainable barley cultivation project, our team worked with the local 
government and a technical partner to improve local water infrastructures to reduce water 
leakages/non revenue water. The impact of these two projects have enabled three sites in 
Egypt to restore more water to its watershed than the total beverage volume produced. 

Engagement with local stakeholders is key 
to improve our understanding of the local 
challenges. We are committed to establishing 
water balancing projects in these areas.

Local water balancing initiatives

Our breweries continued to have a significant 
positive impact on local watersheds.

 – In Indonesia, efforts to protect the 

watershed health of the Brantas and 
Cisadane will be accelerated through a 
new multi-stakeholder partnership, the 
Indonesia Water Coalition. Members include
local and international NGOs and six 
other multinational companies aiming to 
promote water security in Indonesia. 

 – In Ethiopia, we are working with 

World Vision International to develop 
a programme that will protect the 
environment and improve local livelihoods.

 – In Nigeria, we signed an agreement  with 
the Government of Ogun State in Nigeria
to carry out water balancing through 
reforestation at the Olokemeji Forest.

Learn more about this topic on our website

Looking ahead: 
Our efforts to protect the health of 
watersheds through collective action will 
continue and be further supported through 
the Water Resilience Coalition. 

Heineken N.V. Annual Report 2020130

Every Drop – protecting water resources

Wastewater management

Our 2020 
commitment:
All of our 
wastewater 
volumes are 
treated – by us or 
by a third party 
– before being 
discharged into
surface water

Our 2020 
result:

Partly achieved

Wastewater from our brewery processes 
contains organic materials and cleaning 
agents. We are committed to treating all  
of our wastewater before we safely return 
 it to nature.  

As announced in last year’s report, we did 
not fully meet our target. At the end of 2020, 
97% of our wastewater volume was treated 
before discharge (2019: 97%). The number of 
sites without a wastewater treatment plant 
remained the same 10, representing 2.5% of 
beverage production volumes (2019: 10 sites, 
2.4% volume).

Delays and travel restrictions resulting from 
COVID-19 were  some of the reasons why we 
were not able to get our new plant in Serbia 
operational, and construction in Lae and Port 
Moresby (Papua New Guinea) was postponed. 

We will work closely with these remaining 
sites to ensure basic conditions of wastewater 
treatment plants are addressed and 100% of 
our wastewater volumes are treated in the 
coming years.

Engaging with local suppliers
At many of our production sites, brewery 
wastewater is treated in third-party 
wastewater treatment plants. According to 
our standards, these local operations are 
requested to regularly verify that their process 
operates within the legal and contractual 
boundaries required. 

Creating value from wastewater
We see opportunities to create healthier 
watersheds and support communities. 
Our ambition for 2030 is to maximise water 
circularity by recovering, reusing and recycling 
wastewater to benefit other water users.

Learn more about this topic on our website

Our contribution  
to the SDGs:

6.3
Improve 
water quality

52.9

total wastewater  
volume in million m3

97%

wastewater was treated  
before discharge

Leading the way in wastewater treatment in Nigeria

In Nigeria, we treat the wastewater from our Aba brewery to a high quality before it is 
discharged. This year, the brewery also treated additional wastewater from a nearby malting 
plant to ensure treated water returned to nature. 

Through collaboration with a local supplier, the brewery developed a highly innovative 
treatment process which is exemplary for other breweries in Nigeria. Brewery wastewater  
is used for aquaculture, supporting  fish production for local consumption.

Looking ahead: 

We are at an early stage of our  water 
circularity journey and are working with 
other members of the Beverage Industry 
Environmental Roundtable to develop 
consistent metrics and guidelines for 
reducing stress on water resources.

Heineken N.V. Annual Report 2020131

Drop the C – reducing CO2 emissions

Our company carbon footprint 
and Drop the C strategy

Our company carbon footprint is made up of seven 
areas involved in making and selling our products. 
It covers upstream activities (like sourcing materials 
for ingredients and packaging), production in our 
breweries and downstream activities (such as 
distribution or supply of fridges for our customers). 
Other emissions include purchased goods and 
services, capital goods and business travel. 
On average, we emit 69.9kg CO2-e per hl of beverage 
sold amounting to a total of 19.8m tonnes of CO2-e 
(based on 2019 data).

We are improving data collection with our  suppliers 
to get better insights emissions. In 2020 we piloted a 
new reporting process allowing to capture emissions 
in our value chain more accurately. As we are 
refining our process, we will be publishing 2020 data 
separately from this annual report. 

Science Based Target initiative
In 2018 we committed to use 70% renewable  
energy in production by 2030  and adopted CO2 
reduction  targets by the end of 2020. We have 
formalised our commitment with the Science 
Based Target Initiative to reduce Scope 1, 2 and 
3 Greenhouse Gas (GHG) emissions by 35% per 
hectolitre of beverage sold by 2030 (baseline 2018). 
This reduction is aligned with actions needed  
to limit global warming to the well-below 2-degrees 
scenario, the target set by the Paris Agreement 
in 2015. 

Global warming and climate change are  
constant threats to our planet, society and  
business. Therefore we continuously assess our 
strategies to ensure we respond adequately to  
the climate threat. 

Our journey to reduce CO2 emissions
Our journey to reduce CO2 emissions.

Processing:
Partnering with our suppliers 
to drive energy efficiency 
and renewable energy

Production:
Transitioning to 
green breweries, 
energy-efficient 
and consuming 
renewable energy

Packaging:
Building a low carbon 
and circular packaging 
portfolio with our suppliers

Agriculture:
Working closely with suppliers 
and agronomists to improve 
soil fertility, prevent deforestation 
and crop losses

Drop the C 

Logistics:
Drive fuel efficiency and invest 
in innovative technologies

Cooling:
Adopt energy-efficient 
equipment in shops, 
bars and restaurants    

13%

Company carbon footprint
  Agriculture
  Processing
  Production
  Packaging
  Logistics
  Cooling
  Other

8%

11%

2019
Total volume 
283m hl

Total emissions 
19.8m tonnes CO2-e

69.9kg 
CO2-e/hl

30%

23%

5%

10%

Following our commitment to our science based targets initiative, we have updated our units of measurement relating to our carbon footprint. 
Going forward we will share all aspects of the company carbon footprint inventory, including ‘Other’. In addition, emissions will no longer be presented  
as hectolitre of beverages produced, but rather hectolitre of beverages sold.

Drop the C across the value chain
Our carbon reduction programme focuses on the six major areas of our  company carbon footprint. 

 – We have launched a pilot project to improve farming practices and source ingredients with a lower 

carbon footprint. 

 – Analysis of suppliers’ energy consumption has provided a clearer view of raw material processing emissions. 

This will drive energy efficiency and use of renewables in our supply chain. 

 – We are shifting to more efficient processes and cleaner technologies in our breweries. 

 – We continue to embed low-carbon, circular strategies in our packaging portfolio. 

 – Efficiency improvements and low carbon innovation are at the heart of our logistics strategy. 

 – We offer energy-efficient fridges to reduce emissions in the shops, bars and pubs where our products are sold.

Learn more about this topic on our website

23%11%10%12%5%10%29%2018Total volume 272m hlTotal emissions 19.4m tonnes CO2-e71.2kg CO2-e/hlHeineken N.V. Annual Report 2020132

Drop the C – reducing CO2 emissions

Lower emissions in production

Our 2020 
commitment:
Reduce CO2 
emissions from 
production by 
40%, vs 2008, to 
6.4 kg CO2/hl

Our 2020 
result:

Achieved

Lower emissions in production 
We achieved our target in 2016 and have 
continued  to reduce emissions in production. 

In 2020, CO2 emissions per hectolitre from our 
breweries decreased 51% compared with 2008 
(2019: 49%). 

our methodologies and global Energy Good 
Practices Management Initiative.

The Monterrey brewery in Mexico achieved 
a 25% reduction in electricity and a 46% 
reduction in thermal energy consumption, 
avoiding more than 1,000 tonnes of CO2. 

While production volumes were 71%  
higher, absolute emissions were 16% less  
than in 2008. This shows business growth  
and lower emissions can go hand-in-hand.

CO2 emissions in production
(kg CO2-e/hl beer, cider, soft drinks and water)

2020 target

2020
2019
2018
2017

2016
2008

baseline

5.1
5.3
5.5
6.1

6.5
10.4

In Poland, we optimised a pasteuriser to avoid 
unnecessary hot and cold energy consumption. 
This resulted in a 15% reduction of thermal 
energy consumption.

Transitioning to renewable energy 
We aim to use 70% renewable energy by 2030 
in production, including renewable electricity 
(solar, wind, hydro) and renewable thermal 
energy (biogas, waste heat pumps, biomass). 
22% of our energy came from renewable 
sources, including 32% of electrical and 18% of 
thermal energy (2019: 19%, 33%, 13%).

Our contribution  
to the SDGs:

7.2
Share of 
renewable energy

7.3
Double the 
improvement of 
energy efficiency

The specific electricity consumption was 
7,9kWh/hl and thermal energy consumption 
was 56,0MJ/hl. HEINEKEN’s overall beverage 
production sites had a combined energy 
consumption of 84.5MJ/hl.

Reducing emissions through 
energy efficiency 
In spite of disruptions to production due  
to COVID-19, our energy efficiency has 
continued to increase. This was mainly 
achieved through improved processes of 

Going solar in Spain

In Spain, we have announced a partnership 
with Iberdrola to source 100% solar power. 
A new solar farm in Andalusia became 
operational in October and will provide 
100% renewable electricity to all four 
breweries as well as its offices.

In all parts of the world, solar and wind are 
becoming increasingly competitive, enabling 
us to secure significant renewable electricity 
projects. As a result, there was rapid progress in 
our transition to renewable electricity in 2020. 

We partnered with Philips, Signify and 
Nouryon to develop a wind farm in Finland. 
It will allow 13 of our European markets to 
source green energy through a virtual power 
purchase agreement.

In comparison to renewable electricity, the 
renewable thermal industry is relatively 
young and lacks the same global scale as 
renewable electricity. 

We are developing projects to decarbonise our 
thermal energy beyond biomass and biogas by 
reducing demand, recovering waste heat and 
generating steam from solar energy.

 – In Brazil, boilers commissioned at two 
breweries will use sustainable biomass,
meaning three breweries will exceed 
renewable energy targets.

 – Two UK breweries have started using 
heat and power from biogas recovered 
from waste water treatment facilities to
power production.

 – In Spain, heat is being sourced from a 

biomass boiler and using sustainable olive
residue as a renewable fuel.

Learn more about this topic on our website

Progressing towards 100%  
renewable energy in Indonesia

Multi Bintang aims to use 100% 
renewable energy in production by 2025. 
By the end of 2020, it had achieved 38% 
renewable energy with a biomass plant, 
commissioned at Sampangagung Brewery 
in 2018, which uses certified sustainable 
biomass (rice husk) as a fuel. A second 
biomass plant will start up at Tangerang 
brewery in 2021, putting Multi Bintang on 
track to reach its climate goals.

Looking ahead: 

Our industry must come together to 
facilitate the transition to renewable energy 
and achieve the full scale and impact that 
is required.

We continue to engage in partnerships 
and initiatives such as RE-Source, the 
European platform for corporate renewable 
electricity sourcing. 

Heineken N.V. Annual Report 2020 
 
 
 
 
133

Drop the C – reducing CO2 emissions

Lower emissions in logistics 

Our 2020 
commitment:
Reduce CO2 
emissions from 
distribution by 
20% in Europe 
and the Americas

Our 2020 
result:

Partly achieved

Our contribution  
to the SDGs:

7.2
Share of 
renewable energy

7.3
Double the 
improvement of 
energy efficiency

Transport accounts for 11% of our company 
carbon footprint. We are committed to 
investing in innovative and sustainable 
solutions for our logistics. To drive emissions 
down, we focus on optimising routes,  
shifting to fuel-efficient transport and 
collaborating with  our suppliers to adopt  
low carbon technologies. 

In 2020, the impact of COVID-19 varied across 
markets and we had to respond quickly 
and decisively to adapt to changing market 
conditions and consumer demand. In some 
markets, the temporary closure of on-trade 
led to a reduction in carbon intense last-mile 
deliveries.  In others, it led to an increase in off-
trade long-haul deliveries and, as a result, CO2 
emissions increased. 

Despite accelerated improvement in our 
emissions, we have not reached our 2020 
ambition of a 20% reduction vs 2010/2011. 
We achieved a 16% decrease in emissions vs 
the baseline and an 4% decrease compared 
with 2019. 12 of 23 markets surpassed the 20% 
reduction target (2019: 9 markets). 

In Americas, we have reached our target, 
reducing our emissions by 32% vs the baseline 
and 3% vs last year.

In Europe and Russia, we have not reached our 
target. We reduced emissions by 13% vs the 
baseline and 4% vs last year, mainly driven by 
improved distribution networks in Spain, UK 
and Poland.

Collaborating with suppliers
We continue to strengthen our collaboration 
with Logistics Service Providers and other 
partners to drive down emissions.

We are working with peers through industry 
platforms, such as Smart Freight Centre and 
Clean Cargo Working Group, to move the 
transport sector towards decarbonisation. 

We are committed to supporting Europe’s 
ambition for a cleaner, greener freight 
transport system. In November, we joined 
62 other stakeholders in signing an industry 
coalition statement pledging to invest in the 
development, production and deployment  
of  hydrogen trucks.

We use telematics to identify non-economical 
driver behaviours and to train and incentivise  
drivers to adopt eco-friendly and safe driving 
techniques. Now, we are also using these 
driver behaviour insights from telematics data 
to reduce our carbon footprint, with our Fuel 
Management programme. This programme 
was deployed in four markets - Burundi, 
Brazil, Portugal and DRC. Due to COVID-19 
disruptions in 2020, we did not deploy  
the programme in the other 10 markets  
as planned, and instead worked with our 
carriers to recover from the crisis. 

Learn more about this topic on our website

Pioneering zero emissions shipping in the Netherlands

In the Netherlands, we contributed to the development of a new battery-based energy system 
for zero emissions transportation of containers by inland barge. The project resulted in the 
launch of a  new company, Zero Emission Services (ZES), which  will supply zero emission 
services to the entire inland shipping sector. In the Netherlands, we ship 70,000 containers 
annually and supporting ZES as its first customer.  

CO2 emissions in logistics
(kg CO2/hl sold)

2020 target

Looking ahead: 

2020
2019
2018
2017
2016
2011

baseline*

*  Baseline year 2010 for Mexico and the Netherlands. 2011

for all other Operating Companies in scope. 

3.2
3.3
3.3
3.4
3.5
3.8

Our 2030 Drop the C ambition will  
drive reduction in CO2 emissions  
from logistics, with the focus on our  
17 largest markets. 

We will further optimise our logistic 
supply chain and look for opportunities  
to invest in low-carbon technologies.

Heineken N.V. Annual Report 2020 
 
 
 
 
134

Drop the C – reducing CO2 emissions

Lower emissions in our fridges

Our 2020 
commitment:
100% of 
purchased fridges 
are green. Reduce 
the CO2 emissions 
of our fridges by 
50%

Our 2020 
result:

Achieved

We began our journey to reduce the carbon 
footprint of our fridges through the Green 
Cooling programme in 2010. It set a new 
standard for cooling by phasing out HFCs, 
improving fridge specifications and shifting 
away from using open front fridges.

In 2020, 100% of the fridges we purchased had 
one or more of the required features: use of 
hydrocarbon refrigerant; LED illumination; an 
energy management system; and/or energy 
efficient fans. 

Average CO2 emissions from our fridges is  
now over 55% less than in 2010. 

Managing the lifecycle of our equipment 
and limiting waste is an ongoing priority. 
This includes optimising demand for new 
coolers, ensuring that coolers are kept  
in use for as long as possible and that they  
are refurbished or upgraded where feasible.

Ensuring the right coolers in the right outlet

Our newly introduced cooler allocation tool 
enables us to effectively deploy coolers in 
selected markets. 

Our contribution  
to the SDGs:

7.3
Double the 
improvement of 
energy efficiency

Refurbishing and reusing fridges

We promote reuse and redeployment of  
fridges to save resources and reduce waste. 
We have launched a second hand Asset 
Marketplace and introduced a ‘refurbish first’ 
approach to keep coolers with minor defects  
in use for as long as possible.

End of life management

We work with manufacturers to collect fridges 
and reuse of spare parts and components such 
as glass doors and shelves in new fridges.

Learn more about this topic on our website

Looking ahead: 

We will reduce our cooling carbon 
footprint even more by working with 
suppliers to develop the sustainable cooler 
of the future. We have set a new energy 
efficiency standard for any new fridge 
purchased from 2021 and will  leverage 
technology and local partner capability 
to evolve the management of our fleet 
of coolers. 

To optimise demand for new coolers, 
we will ensure they are kept in use for 
as long as possible at our managed 
outlets and refurbish and upgrade them 
wherever possible. 

Refurbished fridges in the Netherlands

In the Netherlands, we have worked 
with our supplier in charge of fridge 
maintenance and refurbishment to 
introduce a ‘refurbish first’ policy with  
all our  partners. 

The aim is to re-use fridges, where 
economically and environmentally viable, 
before buying a new one. If a refurbished 
fridge cannot be placed with a customer in 
the Netherlands, it is listed on the second 
hand Asset Marketplace to be used by 
another operating company. 

In the first two years, 1,211 fridges were 
refurbished – 543 in 2019 and 668 in 2020* 
(+23%). This represents a reduction of more 
than 80% of planned fridge purchases 
in 2021. 

* as of Q3 2020

Heineken N.V. Annual Report 2020135

Drop the C – reducing CO2 emissions

Lower emissions in packaging 

Providing premium beer requires high quality 
packaging that stands out from the crowd and 
has a low environmental footprint.

Our packaging portfolio comprises glass 
bottles, metal cans, plastic and paper. At 30%, 
packaging represents the biggest part of our 
company carbon footprint. 

We are investing in the design and innovation 
of sustainably sourced, low carbon and 
circular solutions to reduce emissions. 

It means working with partners in all markets 
and across the entire value chain to develop 
solutions that span the entire value chain 
– from sourcing sustainable packaging
materials to enabling better recycling.

Sustainably sourcing the best 
packaging materials
The Aluminium Stewardship Initiative (ASI) 
provides a global standard for sustainably 
sourced aluminium. We aim to ensure 
transparency of our aluminium value chain 
by encouraging aluminium can suppliers to 
embrace the cause, sign up to ASI and set a 
high standard for responsible sourcing. 

Further reinforcing our responsible sourcing, 
tin-free steel is now our standard for crown 
corks and this is being rolled out globally.  

Closing the loop for Gösser labels 

Gösser, our local brand in Austria, has 
implementated the first 100% recycled 
content paper labels. 

Wash off labels are traditionally 
incinerated and/or re-used for low-quality-
recycled-paper applications. Through this 
closed loop system, the labels can now 
be recycled and reused for wet glue paper 
containing up to 20% of our own waste. 

The aim is to work towards 100% recycled 
content paper labels and to continue to 
supply our wash off labels to the paper  
mill to enhance the closed loop system.

Our contribution  
to the SDGs:

12.2
Sustainable use of 
natural resources

12.5
Reduce 
waste generation

Rethinking packaging design to 
reduce materials
We are rolling out light weighting as a global 
packaging design standard. 

In Slovenia, renovating the packaging for  
Laško and Union brand products has avoided  
27 tonnes of virgin paper and reduced the 
carbon footprint by around 50 tonnes CO2/year. 

In Asia Pacific, our operations have started 
sourcing ‘green aluminium’. With its lower 
carbon footprint due to cleaner production 
processes, the move to green aluminium has 
cut packaging carbon emissions by more 
than 30%.

Engaging suppliers to reduce 
energy consumption and use 
renewable energy
Many suppliers have accelerated plans to 
sign power purchase agreements to increase 
renewable power in production. 

We will work closely with our suppliers to 
share our knowledge on renewable electricity 
in order to accelerate the decarbonisation of 
their sectors.

Learn more about this topic on our website

Increasing reusable, recycled  
and recyclable packaging 
We set clear design and production rules for 
recycling and increasing the recycled content 
of packaging. 

In the Netherlands, Heineken® 0.0 is now sold in 
returnable bottles. They rotate around 20 times, 
which results in an 80% reduction of their 
carbon emission. 

The returnable bottles go hand-in-hand with 
returnable crates as a secondary packaging. 
Both returnable bottle and crate are excellent 
examples of circular packaging: the crate 
rotates for about 10 years and the bottle 
for around four  years. When the quality of 
materials no longer meets our standards, both 
crate and bottle are recycled into new crates 
and bottles for another round!

Looking ahead: 

We are working with suppliers in many 
markets to create a pipeline of innovation 
and research projects that will influence 
the way future packaging materials 
are produced. 

We continue to explore closed loop 
solutions for our packaging and to seek 
more sustainable, environmentally 
friendly and responsibly sourced 
packaging materials.

Heineken N.V. Annual Report 2020136

Drop the C – reducing CO2 emissions

Transition towards more  
circularity in our materials

Our impact occurs across the value chain –  
from the materials we use to make our 
products to those which become waste.

Beyond water and energy, other key inputs to 
our products are:

 – Ingredients – the agricultural resources 
that become our products and organic 
co-products. 

 – Packaging materials – the metal, plastic, 

glass and paper that goes into our packaging.

 – Point of sale and event materials – like 

parasols, tables, fridges, glasses 
and festival cups. 

Our material flows may be direct from our own 
production and indirect through our suppliers, 
customers, contractors and service providers.

We aim to eliminate, reduce, reuse, recycle 
and re-purpose our materials to support the 
transition to a circular economy . This is in line 
with the principles of the Ellen MacArthur 
Foundation, of which we are a member. 

Our ambition is to increase the circularity of 
our products and give a second life to our input 
and output materials. We are in the process 
of  defining and formalising a programme to 
achieve this ambition. 

comprised of organic co-products like brewers’ 
grain, surplus yeast, anaerobic sludge from 
wastewater,  spent kieselguhr and spent alcohol. 
We optimise the value of these  waste streams 
by applying the waste hierarchy. Our preference 
is to use our nutritious co-products for human 
or animal feed. Where that is not possible,  
it may be recycled into new materials or used 
as soil fertiliser. In some cases, we turn it  
into energy through anaerobic digestion or 
combustion (burning).  

In 2020, 118 of our 166 sites were landfill free. 
Less than 2% of our total waste ended up as 
landfill (2019: 3%). This table shows where our  
other 98% waste from production ended up (the 
higher the better): 

Waste Hierarchy – in order of preference 

Destination
1. Reuse

2. Human consumption

3. Animal feed

4. Materials

5. Compost/soil improvement

6. Energy (biogas)

7. Combustion with energy recovery

8. Combustion without heat recovery

% of total
0

1

81

7

6

1

2

0

2

100

 – Green Grip packaging in the UK has 

replaced plastic rings and shrink wrap with 
a recyclable cardboard topper. This will 
eliminate over 500 tonnes of plastic each year 
- the equivalent of 94 million plastic bags.

 – In Romania, Bulgaria and Slovakia, plastic
has been cut 10% by weight through light 
weighting plastic bottles.

 – In Belgium, Netherlands and Switzerland, 

shrink film with 50% recycled content from
post-consumer waste has been introduced. 

 – In Burundi, a uniform black crate made 
from regrinds of old coloured crates has
been rolled out across all brands. 

Circular promotions and events 
We are engaging with suppliers to rethink the 
items we place at customer  venues. For example, 
we have designed a parasol using recycled PET 
covers and poles made of 70% recycled aluminium. 
53,000 re-designed parasols were supplied in 
France and Spain in 2020, cutting  virgin plastic 
by 187 tonnes (equivalent to 14 million 1.5l 
plastic bottles) and using 257 tonnes of recycled 
aluminium (equivalent to 19.6 million cans).

We also aim to stimulate positive action through 
circular events. For example, the Heineken and 
Natura brands launched an unprecedented 
partnership at Rock in Rio in 2019 to give 
a second life to 2.5 million plastic cups. 
The recycled cups have now been made into 
cosmetic packaging for Natura products, which 
were launched to market in 2020. 

Learn more about this topic on our website

Turning sludge to organic  
fertiliser in Ethiopia

The sludge by-product of our wastewater 
treatment has good soil fertilising properties. 
However, sludge can have a bad reputation 
as it is often associated with human waste. 
Having faced challenges disposing of its waste 
sludge, our brewery in Harar partnered with 
a local hospital to challenge misconceptions. 
They compared crops grown without fertiliser, 
using chemical fertiliser and using our sludge 
as fertiliser. The results were positive and the 
approach is now being expanded to other 
breweries. Agricultural teams are also being 
trained in communities across Ethiopia.

Circular plastics 
Plastics make up a small portion of our total  
packaging waste, but reducing plastic waste is 
still a high priority. 

We are piloting initiatives to lower our plastic 
footprint. We aim to replace consumer-facing 
plastics with sustainable alternatives, light 
weighting our plastic bottles and increase the 
recycled content of our packaging to close 
material loops.  

Our contribution  
to the SDGs:

12.2
Sustainable use of 
natural resources

12.5
Reduce 
waste generation

Zero waste to landfill in production 
We aim to eliminate disposal to landfill of  
the waste generated at our production sites.  
The majority of our production waste is 

9. Landfill

Total

Heineken N.V. Annual Report 2020137

Sourcing sustainably

Source sustainable 
agricultural raw materials 

Our 
commitment:
Aim for at least 
50% of our main 
raw materials 
to come from 
sustainable 
sources

Our 2020 
result:

Achieved

Many of our environmental and social impacts 
occur during the growing of the raw materials 
that are used in our products.

Developing agricultural supply chains to 
increase our volumes of sustainable raw 
materials is crucial for our growing business. 

Sustainable agriculture is also a key lever to 
achieve our science-based carbon reduction 
target for 2030.

We base our standards for sourcing 
sustainably cultivated crops on the globally 
recognised Sustainable Agriculture Initiative 
Platform (SAI) principles. 

We exceeded our 2020 target, delivering 58% 
of our raw materials from sustainable sources 
(2019: 37%). 62% of our main raw material, 
barley, was sustainably sourced (2019: 52%).  

The key drivers behind this success were 
increased support for suppliers, collaboration 
with operating companies and investment in 
initiatives to increase agricultural standards. 

Scaling our impact 
with farmers in Mexico

In Mexico, our 
sustainable agriculture 
programme launched 
in 2018 has expanded 
to cover 25% of local 
production and involve 
hundreds of farmers. 

Bigger suppliers 
are now supporting 
smaller farmers – 
sharing the benefits of 
sustainable practices 
such as conservation 
agriculture, drop 
irrigation and 
precision farming.

Our contribution  
to the SDGs:

2.4
Sustainable 
food production 
systems and 
resilient agriculture

Our operating companies have made good 
progress in working with local suppliers to 
continuously improve farming practices. 

 – In the UK, the vast majority of apple growers 
for our cider take part in our sustainability 
programme. More than 90% of our apples 
were sustainably produced in 2020.

 – In Greece, Athenian Brewery sources 100% 
of its barley from domestic production. 
It has enabled farmers to significantly 
increase yields. 35% of the barley it 
purchased in 2020 was certified sustainable.

 – In Portugal, water scarcity in the Vale do 

Sado region had seen farmers stop using their 
land to grow crops. The 'From Rice to Barley' 
initiative has converted 100 hectares of land 
previously used in rice production to that 
which grows 300 tonnes of barley per year.

 – In Egypt, sustainably sourced sugar has 

increased by 30%. The Buyers Supporting 
VIVE programme, which enables us to 
engage suppliers across the entire supply 
chain, has played a key role in enabling us to 
reach this level. 

Low carbon agriculture
Our low carbon agriculture programme aims 
to reduce CO2 emissions from agriculture by 
shifting to low carbon farming practices. 

The first phase will focus on three main  
raw materials: barley, maize and sugar cane. 
These are our main contributors in terms  
of CO2 emissions from agriculture.  

The programme will begin in Australia, Brazil, 
France, Mexico, Russia, Slovakia, Spain and 
the UK. 

In 2020, we worked closely with our top 13 
suppliers to start identifying the first 500 
farms to participate in the programme.  

These farmers will calculate their 2020 
carbon footprint using the Cool Farm Tool 
and  implement low carbon farming practices 
in 2021. 

We will work with them to adopt sustainable 
and low carbon farming practices through 
a test-and-learn approach over the next 
three years.

Learn more about this topic on our website

Looking ahead: 

The low carbon agriculture programme 
marks the start of an exciting journey to 
reduce our CO2 emissions from agriculture.  
We will increase its scope and scale year-
on-year. We will also explore innovative 
ways to embed water optimisation through 
the programme.

Heineken N.V. Annual Report 2020138

Sourcing sustainably

Source agricultural  
raw materials locally in Africa

Our 2020 
commitment:
Deliver 60% 
of agricultural 
raw materials in 
Africa via local 
sourcing within 
the continent

Our 2020 
result:

Not achieved

Our contribution  
to the SDGs:

2.3
 Productivity 
and incomes of 
small scale farmers

Meeting our target of 60% local sourcing has 
proven challenging and we have more work to 
do to achieve it. 

Local sourcing brings benefits to farming 
communities, national governments and 
HEINEKEN. Substituting imports also 
reduces the demand for Foreign Exchange 
(Forex), which is a growing challenge in 
several markets. 

Local sourcing  is complex and can be 
impacted by uncertainties such as natural 
agricultural volatility and challenges for 
farmers in accessing finance and quality 
inputs. The lead-times to attract and 
implement investments in local processing 
capacity have also been longer than expected. 

We have broadened the scope of our 
commitment to include South Africa and 
Ivory Coast in 2017 and Mozambique in 
2019. To drive progress, our local sourcing 
programme is fully embedded in core business 
operations and has a clear global to local 
governance structure. 

Despite the impacts of COVID-19, our local 
sourcing continues to expand. We sourced 
raw materials from 35 value chains across 12 
operating companies in 2020. An estimated 
45% of agricultural raw materials were 
sourced locally in Africa, up from 44% in 2019.  

This increase was mainly driven by growth in 
domestic barley production in Ethiopia and 
increased availability of sugar from Zambia 
and South Africa.

One of the most challenging areas is  sourcing 
local malted barley. Currently, only 11% of our 
malted barley is sourced in Africa, compared 
with 71% of other raw materials. This situation 
will improve in 2021 with the opening of two 
new malting plants in Ethiopia.

Raw materials sourced in Africa

2020
2019
2018
2017
2016

2020 target
45%
44%
37%
42%
49%

Public Private Partnerships (PPPs)
Since 2008, eight PPP projects have helped 
to develop strong and sustainable local 
value chains. 

Through these projects, we have learnt valuable 
lessons. One of these is that it can take several 
years for a local value chain to become strong 
enough to stand on it's own feet. 

For this reason, our in-house local sourcing 
teams continue to work with local partners 
beyond the lifetime of PPP projects to further 
develop local value chains, from farm 
to brewery.

Local sourcing developments 
Building on the success of the CREATE barley 
programme in Ethiopia, Heineken, Malteries 
Soufflet and the International Finance 
Corporation (IFC) have launched the BOOST 
project to further expand barley development 
from 2020-22.

New variety trials are ongoing in 11 operating 
companies, including a partnership with 
research institute ICRISAT in Nigeria where 
we are testing sorghum varieties in five agro-
ecologies to improve productivity.

The African Studies Centre at Leiden 
University published a study into the sorghum 
value chain in Nigeria in October. This will be 
followed-up with further research into the 
emergence of larger scale commercial farming 
in 2021.

We have continued to build local agricultural 
development capability, with teams focussed 
on local sourcing in 10 of our African 
operating companies.

Learn more about this topic on our website

Looking ahead: 

 We remain committed to local sourcing 
in Africa and will continue to work with 
partners to develop strong and sustainable 
local raw material value chains.

Supporting small-scale  
sorghum farming in Burundi

Our operating company, Brarudi, started 
working with farmers to develop the 
sorghum value chain in Burundi in 2009. 
It now supports 48 farmer cooperatives 
with digital tools, training and access to 
improved seeds, fertiliser and financing. 
Brarudi has expanded its in-house 
agricultural team and is partnering with 
local research institutes to develop and 
distribute sorghum varieties that deliver 
improved yield and quality. It is  investing 
in collection and storage infrastructure to 
improve market access and now has two 
brands – Nyongera and Viva Malt – that are 
made from 100% local raw materials.

Heineken N.V. Annual Report 2020 
 
 
 
 
139

Sourcing sustainably

Compliance with our  
Supplier Code Procedure

C DEof business

C DEof business

conduct

conduct

SUPPLIER CODE

SUPPLIER CODE

Signing of the
Supplier Code

Signing of the
Supplier Code

Understanding and accepting
our requirements by suppliers

Understanding and accepting
our requirements by suppliers

Supplier Risk
Analysis

Supplier Risk
Analysis

Identifying potentially 
high-risk suppliers

Identifying potentially 
high-risk suppliers

Automated
Screening

Automated
Screening

Evaluating high-risk suppliers
on critical parameters

Evaluating high-risk suppliers
on critical parameters

Action

Action

Executing appropriate 
corrective actions

Executing appropriate 
corrective actions

Our 2020 
commitment:
Ongoing 95% 
compliance with 
our Supplier Code 
Procedure

Our 2020 
result:

Achieved

Our contribution  
to the SDGs:

8.7
 Eradicate forced 
labour, modern 
slavery, human 
trafficking and 
child labour

8.8
Protect labour 
rights and promote 
safe working  
environments

We are committed to conducting business 
with integrity and fairness, with respect for 
people, the law and our values.

We expect our suppliers to help us deliver on 
our values and commitment to responsible 
business conduct at all times. 

By working together, we can maximise 
our positive impact and grow together in a 
sustainable and responsible way.

We have continued to exceed our target,  
reaching 97% compliance with our 
Supplier Code Procedure across our global 
operating companies. 

Our risk-based approach
The four step Supplier Code Compliance 
procedure allows us to identify and evaluate 
potential risks with our suppliers and 
execute mitigating actions to address the 
following issues:

 – Anti-bribery and anti-corruption

 – Sanctions

 – Political exposure

 – Negative media coverage related to issues 
such as labour and human rights, health 
and safety, fraud, fair competition and 
money laundering.

Our supplier base is challenging, dynamic 
and geographically diverse and we are 
continuously evolving our processes to 
address these risks.

As our programme approach matures, we aim 
to go beyond compliance through proactive 
supplier engagement. 

As a result we have already begun evolving 
our Supplier Code procedure into a Supplier 
Engagement Programme. We have enhanced 
our financial assessments, particularly with 
our global suppliers. We have strengthened 
our anti-bribery and corruption programme 
to improve our capabilities in challenging 
markets and at the same time more than 
doubled the number of suppliers put through 
automated screening compared to 2019.

Learn more about this topic on our website

Looking ahead: 

We will continue to evolve our programme 
approach and pro-actively engage with 
our suppliers. 

Our intention is to expand the Supplier 
Engagement Programme to advanced 
labour and human rights due diligence 
as well as bringing the collection and 
monitoring of our supplier environmental 
data into scope to improve consistency 
and oversight. 

Heineken N.V. Annual Report 2020140

Advocating responsible consumption

Make responsible 
consumption cool

When consumed in moderation, we believe 
alcohol can be part of a well-balanced lifestyle. 
Our brands are committed to advocating 
responsible drinking and to supporting efforts 
to decrease harmful consumption around 
the world.

Our 2020 
commitment:
Invest 10% of 
Heineken® media 
budget to support 
responsible 
consumption 
programmes in 
every market 
where we sell 
and advertise 
Heineken®

Our 2020 
result:

Not achieved

Our contribution  
to the SDGs:

3.5
Strengthen the 
prevention of 
substance abuse

Promoting responsible consumer 
behaviour during the pandemic  

We used the power of our brands to remind 
consumers to socialise responsibly to keep  
people safe during the pandemic, while 
supporting livelihoods in the On-Trade.  
The Heineken® ‘Back to the Bars 
#socialiseresponsibly to keep bars open’ 
campaign ran in 41 markets.

We have not reached our original commitment 
for 2020. 55% of the 84 markets in scope 
invested at least 10% of Heineken®  media 
spend in dedicated responsible consumption 
campaigns (2019: 95%). 

Against a backdrop of COVID-19,  we felt the  
importance of conveying a message of 
responsibility to support society. We believed 
the Heineken®  brand could play a credible 
role in reminding consumers to socialise 
responsibly, in order to support our strategic 
partners in the On Trade. 

We decided to expand the scope of our 
commitment with Heineken®  campaign  
‘Back to the Bars – #socialiseresponsibly' 
alongside the 'Enjoy Heineken®  Responsibly' 
and 'When you Drive Never Drink (WYDND)' 
campaigns. With this addition 98% of the 
markets in scope invested at least 10% 
Heineken® media spend in these campaigns.  

Heineken®’s Formula 1 sponsorship provides 
a powerful platform for responsible drinking 
and branding Heineken® 0.0 (in countries 
where it is allowed). 

The 2020 campaign promoted not drinking 
alcohol when driving as being the right 
attitude. The WYDND campaign – featuring  
F1 World Champion Nico Rosberg and his 
father Keke – was rolled out globally. For the 
first time, we used Heineken® 0.0 as a hero 
product  for consumers that need to drive,  
but want to enjoy the great taste of Heineken®. 

Making responsible consumption cool in New Zealand

As the number one beer brand in New Zealand, we aim to lead by example with our  
WYDND campaign. This year, we did one of the bravest things a brand can do – we asked 
people not to drink our products if they are driving. In December, to coincide with the 
worst time of year for drink driving in New Zealand, we launched  a campaign with a bold 
statement: "If you're driving, don't drink this".

For markets that do not yet have Heineken® 0.0, 
we focused on making drinking in moderation 
cool in high energy social occasions, such as at 
hospitality and catering venues. This is where 
our target audience is most likely to run into 
the temptation of drinking in excess while  
having fun with friends. 

Learn more about this topic on our website

Looking ahead: 

We will elevate our responsible  
drinking messages using the WYDND 
campaign to communicate: “The better 
driver is the one who doesn’t drink”. 
Our aim is to increase the availability  
of Heineken® 0.0  to offer more consumers  
a no-alcohol choice.  

Heineken N.V. Annual Report 2020141

Advocating responsible consumption

Building partnerships to address 
alcohol-related harm

We develop partnerships around the world to 
address the following alcohol-related harms: 
drink driving; under-age drinking; excessive 
consumption; drinking while pregnant; and 
alcohol addiction. 

The scope of our commitment includes 
markets where we consider our business 
to have an opportunity to make a positive 
difference in reducing harmful use of alcohol 
in partnership with other stakeholders.

In 2020, 24 of the 37 markets in scope (65%) 
had a partnership in place to address alcohol-
related harm. 

This is significantly lower than we reported 
in 2019 (95%) due to the impact of COVID-19. 
Our companies were forced to adapt 
their approach in response to national 
lockdowns and restrictions on movement, 
which also limited opportunities for events 
and initiatives.  

Despite the challenges, several 
operating companies implemented 
impactful partnerships.

 – In France, we joined forces with the Road 
Safety Association to organise the first 
urban drive-in music concert under 
the banner of Don’t Drink and Drive. 
The event broadcasted the message of 
prevention to the public and offered non-
alcoholic beverages. 

Our 2020 
commitment:
Every market 
in scope has a 
relevant and 
active partnership 
aimed at 
addressing 
alcohol-related  
harm

Our 2020 
result:

Not achieved

Our contribution  
to the SDGs:

3.5
Strengthen the 
prevention of 
substance abuse

 – In Czech Republic, we have implemented 

a successful partnership with festivals and 
large-scale events to spread the responsible
consumption message over many years. 
Although the initiative was affected by 
COVID-19, we showed true resilience and 
quickly adapted the planned operations. 
A virtual online quiz format successfully 
fostered awareness and promoted the 
responsible consumption message.

Learn more about this topic on our website

Sparking conversations about responsible consumption in Jamaica 

Red Stripe shone a spotlight on opportunities for the alcohol industry to be a champion 
for responsible consumption in Jamaica. In July, a virtual “Foundations for reducing the 
misuse of alcohol” forum fostered dialogue between public and private sector stakeholders. 
It brought 75 participants together to discuss global best practices for alcohol regulation  
and opportunities for collaboration. 

Red Stripe Jamaica took the initiative by hosting Enjoy Responsibly day in collaboration 
with the Jamaican Beer, Wine and Spirits Network. A strong digital campaign spread the 
responsible consumption message over several media platforms and interviews were  
featured on Jamaica’s main television station and various radio stations.

Looking ahead: 

Reducing the harmful consumption of 
alcohol in partnership with communities 
will remain a priority. We will continue to 
evaluate the impact of these partnerships 
and scale up those efforts that are 
most successful.

Heineken N.V. Annual Report 2020142

Advocating responsible consumption

Increase transparency on 
ingredients and nutrition

Our 2020 
commitment:
Provide 
ingredients 
and nutrition 
information on 
pack and online 
for all beer and 
cider brands 
produced and sold 
in the EU; on pack 
or online – outside 
the EU 

Our 2020 
result:

Partly achieved

Our contribution  
to the SDGs:

12.8
Ensure that people 
have the relevant 
information 
and awareness

We believe consumers should have the 
information they need to be able to make fair 
comparisons between different beverages. 
This is how other products and beverages 
are regulated.

We are ahead of the industry and regulations 
with our commitment to provide consumers 
ingredients, nutrition, alcohol by volume and 
allergens information for our beer and cider 
brands, on pack or online. 

Communicating locally  
sourced ingredients on our packaging

Today's consumers are increasingly 
interested in the ingredients that go into 
products and how they are sourced.

Our brands are 
starting to engage 
consumers with 
sustainable 
sourcing messaging. 

France is the 
first market  
where, from 2021,  
our brand –  
Fischer – will 
communicate the 
use of sustainably 
and locally sourced 
barley and hops  
on its packaging.

By the end of 2020, an estimated 89% of 
our beer and cider brands had ingredients, 
nutrition and Alcohol by Volume (ABV) 
information on pack or online.

Allergens are now highlighted in almost  
73% of line extensions across the world.

In Europe, an estimated 100% of our beer and 
cider brands had ingredients, nutrition and 
Alcohol by Volume (ABV) information on pack.

In January 2020, the International Alliance for 
Responsible Drinking (IARD) announced the 
commitment of member companies to add a 
clear age restriction symbol to labels by 2024.

We are a member of IARD and many of 
our alcoholic beers already have clear age 
restriction symbols on their labels, starting 
2021 we strive to add age restriction to all our 
labels and complete this process before 2023. 

Learn more about this topic on our website

Looking ahead: 

Trends and regulation around consumer 
transparency continue to evolve. 
We will adjust our ambition and 
actions accordingly to comply with our 
commitment and industry best practice. 
Labelling is also increasingly being used 
to raise consumer awareness around 
packaging recycling and responsible 
consumption of our products.

Heineken N.V. Annual Report 2020143

Advocating responsible consumption

Driving innovation in the  
low- and no-alcohol category

We believe in providing options for  
consumers who do not want to, or cannot, 
drink alcohol. 

Our aim is to create inspiring low- and no-
alcohol (LONO) choices for all occasions, 
supported by strong marketing campaigns  
to drive positive consumer perceptions of  
the LONO category. 

We continuously innovate across our growing 
portfolio of LONO brands. Our strong 
innovation pipeline aims to inject excitement 
into the LONO category as we develop and 
launch more and more products around 
the world. 

Responsible marketing is key. We market  
non-alcoholic products only to adults and as 
an extension of a brand containing alcohol. 

Our global LONO portfolio now includes 356  
line extensions across 125 brands. 

By the end of 2020, LONO options made up 
6.2% of our total global volume1. 

Using the power of LONO to  
support the heroes of the pandemic

LONO options as a proportion of  
total global volume1

Our contribution  
to the SDGs:

2020

2019

2018

6.2%
5.7%
5.5%

3.5
 Strengthen the 
prevention of 
substance abuse

1 Including beer, cider and malt based soft drinks

In Poland, we developed a 0.0% product 
for the heroes of the pandemic response 
– those working in hospitals and taking 
care of others.  The non-alcohol beverage 
based on malt and fruit lemonade with 
added vitamins was distributed for free 
to hospitals to reach the people on the 
front line of the COVID-19 response. 
Similar initiatives saw products distributed 
to people in need in Spain, Mozambique, 
Colombia, Jamaica and Mexico.

COVID-19 was no obstacle to innovation  
in 2020 and the 0.0% category grew volume by 
4.7% globally.

We also enhanced our multi-category 
capabilities by entering other non-alcoholic 
drinks categories, such as Energy. 

 – Expansion of our flagship brand, Heineken® 

0.0%, continued. It is now available in 
84 markets, up from 57 in 2019.  

 – We launched Desperados Virgin. The iconic 
brand, with a high energy party reputation, 
came up with a winning 0.0% product that 
tells consumers: 'you can have just as much 
fun without alcohol.' 

 – In Africa, we are re-shaping the Energy 
category with a Malt products portfolio. 
It includes Energy Malt in DRC, Trenk in 
Sierra Leone, Cheetah in Rwanda and Rhino 
in Ivory Coast. 

Learn more about this topic on our website

Leading the Energy category  
with Solar Power

We enhanced our multi-category  
capabilities by entering other non-alcoholic 
drinks categories such as Energy, leading  
with our global Solar Power brand.

Solar Power uses only natural ingredients  
to provide powerful natural energy and  
has lower sugar vs the competitive set.

The brand is responding well to Russian  
and Mexican consumers demand for  
healthy energy and there are plans  
for market growth in the coming years.

Heineken N.V. Annual Report 2020144

Promoting health and safety

Safety

Our 2020 
commitment:
Reduce accident 
frequency by 20% 
vs 2015

Our 2020 
result:

Achieved

Our contribution  
to the SDGs:

3.6
Reduce deaths and 
injuries from road 
traffic accidents

8.8
Protect labour rights 
and promote safe and 
secure working  
environments

Safety remains of vital importance and Put Safety 
First! is our number one company behaviour. 

Fatal accidents 
We deeply regret that six people lost their 
lives while working for us in 2020 (2019: 11). 
Three people were our employees and three were 
employed by contractors. Four fatal accidents 
were road traffic accidents and two occurred 
during production operations.

All fatal accidents are investigated by an 
independent investigation team to ensure we 
understand the root causes. We take action to 
prevent recurrence and share the learnings across 
the company. 

Accident Frequency 
Our accident frequency in 2020 was 0.58 per 
100 FTE. This is a reduction of 58% compared 
to 2015 (1.38 per 100 FTE), meaning we 
surpassed our 2020 target. 

Lost Time Accident frequency
(accidents per 100 FTE)

2020 target

2020

2019

2018

2015

baseline

0.58
0.84

1.13

1.38

There were 497 accidents that resulted in lost 
days among our employees, 253 of these were 
in logistics and distribution, 87 in commerce, 
150 in production and 7 in other functions. 

A decrease in cases from March 2020 coincided 
with the national lockdowns in response to 
COVID-19. Many of our sales teams were off the 
road and supporting staff working from home, 
where they continue to do so. 

Our risk-based safety strategy
In 2020, we have launched our new  safety 
strategy. The new strategy focuses on our 
highest risks and requires active involvement 
from all our people. 

We have started three big risk reduction 
programmes: Road safety and driving, 
Contractor safety and Safety leadership. 

By successfully executing these three programs, 
we believe that we will achieve significant 
improvements in our safety performance. 

We work hard to build sufficient capacity 
to manage the risks in our operations. 
This requires active participation from 
everyone, including our company leadership.

Even with the strong preventative measures 
in place, accidents may still happen. It is our 
people who hold the insights into how we can 
create a safe working environment.

Safety Leadership
We held a Virtual Global Safety day in 2020. 
Leadership at all levels took part in the ‘I am a 
safety leader’ initiative and content went viral 
across internal channels, helping to drive action 
and safe behaviours. 

Fatal accidents1
Fatalities of Company personnel
Fatalities of Contractor personnel on site2
Fatalities of Contractor personnel off site2
Accidents (Absolute values)
Accidents of Company personnel
Accidents of Contractor personnel
Lost Days of Company personnel
Permanent disabilities of Company personnel
Total Workforce
Accidents (Relative values)
Lost Time Accident Frequency (per 100 FTE Company personnel)

2018

2019

20203

3
14

4
6
1

3
1
2

1,000
404
33,566
1

742
216
38,019
0
88,134 88,430

497
100
17,541
2
86,175

1.13

0.84

0.58

1 Company personnel fatalities: 1 in Tango Algeria; 1 in Nigeria; 1 in Brana Haiti. Contractor personnel fatalities: 2 in Bralima DRC; 1 in Nigeria
2  Contractors who operate under our direct control (either because they work on HEINEKEN premises or are supervised by HEINEKEN 

management and work elsewhere)

3  The reporting period of the safety data presented in this chapter is December 2019 – November 2020 with the exception of fatal accident data 

which reflected the 2020 full year period

Contractor Safety 
We launched a new Contractor Safety 
Standard to ensure the safety of contractors 
and subcontractors through one global 
standard. It focuses on  high risk activities and 
streamlines processes for qualification and 
management of contractors.

Learn more about this topic on our website

Road Safety 

A global cross-functional 
team established a 
Motorbike  Community of 
Practice to promote and 
share best practices for the 
safe management of our 
motorbike fleet.

Heineken N.V. Annual Report 2020145

Promoting health and safety

Life Saving Rules

The HEINEKEN Life Saving Rules are a set of 
safety rules that apply to everyone working 
for our company. They are supported by 
risk reduction programmes and are key to 
preventing serious and fatal accidents. 

All operating companies are required to 
comply with the Life Saving Rules. In 2020, 
compliance reached 94% in breweries 
(2019: 92%) and 95% in projects, commerce, 
distribution and logistics (2019: 95%). 

Our 2020 
commitment:
Full compliance 
with Life 
Saving Rules

Our 2020 
result:

Partly achieved

Our contribution  
to the SDGs:

3.6
Reduce deaths and 
injuries from road 
traffic accidents

8.8
Protect labour rights 
and promote safe and 
secure working  
environments

Developing safe systems 
Safe systems of work  are crucial to keep 
our people safe. We are developing a  global 
process safety community,  supported by the 
Centre of Excellence for Process Safety. 

In 2020, process safety specialists were 
appointed at all breweries to increase local 
capabilities. We introduced a process safety 
'bow tie methodology' – a risk assessment 
method that can be used to analyse and 
communicate risk scenarios and increase 
understanding of risks. 

Combined with better analytics provided by 
a new reporting system (The12rules.com), we 
are improving understanding and delivery of 
process safety management outcomes globally.   

 – In Indonesia, improved maintenance 

management was introduced for all safety
valves conveying hazardous chemicals 
including caustic, ammonia and CO2. 

 – In Egypt, piping and instrumentation 

drawings were simplified to improve clarity
on safe processes. 

Learn more about this topic on our website

Transforming forklift safety in our  
global operations

Forklift safety is a key risk at our sites 
globally. The Forklift Safety Centre 
of Excellence (CoE) has launched an 
ambitious risk reduction programme 
to deliver a cultural step change in 
forklift safety. 

A digital toolbox challenged over 230 
logistics teams to count the number of 
pedestrians entering forklift operating 
areas and think of ways to bring it down 
to zero. They used a global risk assessment 
methodology to identify opportunities to 
reduce the risk of collisions. 

Many ideas were identified and are now 
being implemented. CoE members are 
coaching local teams to help drive action 
and share good practices.

Heineken N.V. Annual Report 2020146

Growing with communities

Investing in communities

Around the world, more than 60 of our 
operating companies supported their local 
communities and the front line COVID-19 
response in 2020. 

Their actions included donating water and 
non-alcoholic beverages, producing hand 
sanitiser at breweries and making financial 
and in-kind donations towards personal 
protective equipment, meals and hygiene 
awareness campaigns.

We donated €15 million to support the 
International Federation of Red Cross and Red 
Crescent Societies (IFRC) relief efforts for the 
most vulnerable people affected by COVID-19  
in Africa, Asia and Latin America. 

Our operating companies contributed over 
€36 million to local communities in 2020, 
including cash and in-kind donations, 
employee time and management costs. 

More than 2,300 employees in 26 markets  
gave over 15,000 hours to volunteering.

Total direct contributions  
by our operating companies

2020

2019

2018

2017

2016

2015

€36m*
€24m

€22m

€24m

€23m

€23m

Our contribution  
to the SDGs:

€152m

invested in community 
projects since 2015

*  This includes a one-off donation of €15m to the Red Cross

Learn more about this topic on our website

3.1
Reduce the global 
maternal mortality

3.2
End preventable 
deaths of newborns  
and children under 5

6.1
Achieve universal 
and equitable access  
to safe drinking water

Helping families in Brazil's favelas

We joined forces with Unilever and other partners  
to produce and deliver 550,000 bottles of disinfectant 
cleaner to 210 favelas in São Paulo and Amapá to  
help prevent the spread of COVID-19 in Brazil. 

The cleaner was developed using alcohol donated 
from our breweries to disinfect all surface types. 

We also donated over 500,000 bottles of mineral 
water and 6,000 basic food baskets to communities 
in Brazil.

The HEINEKEN Africa Foundation 
Many communities in Sub-Saharan Africa lack 
access to basic healthcare and clean water. 

The HEINEKEN Africa Foundation supports 
projects that improve the health of people who 
need it most. It has strong expertise in Mother 
and Child Healthcare and Water, Sanitation and 
Hygiene (WASH).  

Since 2007, the HEINEKEN Africa Foundation 
has committed over €13.5 million to 128 
projects, of which 44 were running in 2020.  

In 2020, the Foundation committed €5 million 
to support the fight against COVID-19 in Africa.

WASH plays a crucial role in reducing the 
spread of the virus. We joined forces with 
NGOs WaterAid and World Vision and 
provided an initial €2.5 million grant to 
set up hand-washing facilities and hygiene 
information at health centres, markets and 
community settings in eight countries. We will 
review progress and identify actions for the 
next phase of the partnership in early 2021.

€13.5m

committed to 128 health 
and water projects
since 2007

Learn more about our projects on the  
HEINEKEN Africa Foundation website

Providing access to water  
and hygiene in Mozambique

In Maputo and Nampula, the HEINEKEN 
Africa Foundation supported WaterAid 
to install 320 handwashing facilities at 
marketplaces and healthcare facilities  
to protect people from COVID-19. 

Around 350 community mobilisers have 
been trained to support the maintenance 
of the equipment. 

Heineken N.V. Annual Report 2020 
 
147

Growing with communities

Creating economic and social impact

Our approach to tax
We believe in responsible tax behaviour as an 
essential part of our sustainability strategy. 
The taxes we pay contribute to local economies  
and support the development of the many  
countries in which we operate. 

We support stable, transparent and predictable  
tax regimes that incentivise long-term investment 
and economic growth. 

Tax strategy
Our sustainable and transparent tax strategy  
is based on a number of key principles:

 – Our commitment to comply with relevant 

tax laws and international regulations, we aim
to comply with the letter as well as the spirit 
of the law.

 –  Compliance with the HEINEKEN Code

of Conduct.

 –  Expectation that we will pay tax in the 
country where our activities take place. 
We fully support and follow the OECD transfer
pricing guidelines and transactions between
our operating companies are based on the 
‘arm’s length’ principle.

 – Not using tax havens for tax avoidance purposes.

 – Open and constructive dialogue with tax 

authorities that is based on mutual respect, 
transparency and trust. We have co-operative
compliance relationships with tax authorities 
in various countries. 

Our contribution in 2020

Total tax contribution  
per category

4%

52%

7%

10%

€10.8bn

27%

Excise duties paid

Net VAT paid

Employee taxes paid
(including social 
security contributions)

Corporate income 
tax paid

Other tax paid

Corporate income tax paid by  
geographical regions

Europe

Americas

Asia Pacific

Africa, Middle East
and Eastern Europe

30%

13%

€749m

29%

28%

32.8%

effective income tax rate (beia)

Learn more about this topic on our website

Reviving hop production in Hungary 

In Hungary, we already source local 
ingredients such as barley, sour cherry 
and elderflower to brew our popular 
beer brand, Soproni. We wanted 
to take a step further by reviving 
Hungarian hops.  

After a two year project with the 
Interchurch Aid (MÖS) and the 
Ministry of Agriculture, our ambition 
has come to fruition. 200 hop plants 
were planted in 2018 and the first 
harvest took place in August. 

As well as supplying our business, 
the project supports Hungarian 
farmers and is helping to revive 
farming communities by providing 
employment for disadvantaged 
families in the region. 

Shared value projects 
Our regional sourcing projects in Africa  
create jobs, local support sustainable development 
of the agricultural sector and improve the lives of 
rural communities. 

Since 2009, we have invested €5.2 million in cash 
and €14.2 million in equipment and people through 
Public Private Partnership (PPP) projects in Burundi, 
Democratic Republic of Congo, Ethiopia, Ivory 
Coast, Nigeria, Rwanda, Sierra Leone, and South 
Africa. This excludes additional third-party funding 
leveraged by our contributions. 

In total, these projects have provided market access 
to more than 140,000 farmer households. 

€19.4m

invested in local sourcing 
projects since 2009

Learn more about this topic on our website

Heineken N.V. Annual Report 2020Speak Up
Transparency and trust are crucial to our culture and 
values. We actively encourage everyone to Speak Up 
about any concerns they may have, particularly in 
relation to suspected misconduct. 

Multiple Speak Up channels are available to enable 
employees and external parties to quickly and easily 
raise questions and concerns, in confidence and 
without fear of retaliation. They include Trusted 
Representatives and a Speak Up service (telephone 
and online), run by an independent third-party and 
available 24/7, 365 days a year. 

In 2020, we received 1,469 reports of suspected 
misconduct through Speak Up (2019: 1,699). 
These reports concerned allegations of fraud (27%), 
discrimination and harassment (24%), conflicts of 
interest (9%) and other issues (40%). 

Nearly 40% of Speak Up reports were substantiated 
and corrective and preventative actions were taken 
where relevant. Actions included process and 
control improvements and disciplinary measures, 
as appropriate.

148

Values and behaviours

We are committed to conducting business 
with integrity and fairness, with respect for 
people, the law and our values described in 
our manifesto ‘We are HEINEKEN’.

Conducting business with integrity
The HEINEKEN Code of Business Conduct sets out the 
basic principles every employee must observe when 
acting for, or on behalf of, HEINEKEN. 

Associated policies give further guidance on specific 
topics outlined in the Code. The Code and Policies are 
available in 40+ languages to ensure all employees 
across the globe are able to read and understand them.

We provide regular communications and training to 
ensure awareness, understanding and adherence to 
our Code and Policies. The annual Code of Business 
Conduct training exposes participants to practical 
business conduct dilemmas. In 2020, over 60,000 
employees completed this training.

As a multinational company operating in more than 
70 countries, we pay special attention to potential 
exposure to bribery and corruption. HEINEKEN’s 
principle is never to engage in bribery, in any 
place, at any time. Our anti-bribery framework 
aims to prevent, detect and respond to bribery and 
corruption threats. The framework includes risk-
based third-party due diligence and training. 

Anti-bribery e-learning equips employees to recognise 
and deal with potential bribery challenges they 
may encounter during the course of their work. 
The three training modules are mandatory for 
employees across key functions. By the end of 2020, 
over 25,000 employees had completed one or more 
training modules. 

Robust internal controls ensure we keep reasonable 
and proportionate oversight of activities related to 
the implementation and effectiveness of our Code of 
Business Conduct framework.

Celebrating a  week of integrity
We aim to continuously improve our responsible 
business conduct framework and embed a culture  
of integrity in our company. Integrity guides us to  
do the right thing, and it is key for the long-term 
success of HEINEKEN.

This year we organised a Week of Integrity, built 
around UN International Anti-Corruption Day and 
International Human Rights Day. 

The purpose of the initiative was to raise  
awareness of the importance of integrity and 
ethical behaviour and show that integrity is a 
shared responsibility.

Through various communications, our senior  
leaders explained what integrity means to them  
and emphasised the importance of living 
by our values and adhering to our Code of 
Business Conduct. 

Employees were encouraged to openly discuss 
dilemmas and challenges and Speak Up about 
possible violations of our Code of Business Conduct. 
This is key to foster a culture of transparency and 
trust and allow HEINEKEN to respond to potential 
misconduct in a timely way.

 Learn more about this topic on our website

Heineken N.V. Annual Report 2020149

Inclusion and diversity

As the world’s most international brewer, 
we aim to reflect the world around us to 
brew enjoyment of life for all. We use the 
power of diversity and  entrepreneurial 
spirit to create an inclusive environment 
where everybody feels they belong and 
have equal opportunity to contribute.

The HEINEKEN Inclusive Practices 
2020 saw the launch of the nine HEINEKEN  
Inclusive Practices, created to spread awareness  
and understanding of how to practice inclusion. 

The Inclusive Practices cover behaviours such 
as ‘Communicate inclusively’ and ‘Develop self-
awareness’ to address unconscious biases. 

Starting in July 2020, the ‘Inclusive Vitamins’ 
campaign encouraged employees to take e-learning 
‘vitamins’ and discover the what, why and how of 
each Inclusive Practice.  

More than 3,500 people have taken their ‘inclusive 
vitamin’ e-learnings by end of 2020. 

Engaging employees
To best embrace our cultural diversity, we have a 
global community of 100+ Inclusion and Diversity 
(I&D) ambassadors. They support management 
teams around the world to deliver our global 
I&D goals and to respond to local contexts 
and opportunities. 

A global inclusion network connects Employee 
Resource Groups with the I&D ambassadors to 
drive collaboration around the world. Quarterly 
‘Share-Learn-Reapply’ sessions give I&D 
ambassadors the chance to connect and share 
learnings and best practices. 

We piloted ‘Listening and Dialogue’ sessions at our 
Head Office, creating a platform for employees to 
discuss I&D topics including, but not limited to,  
gender, race and ethnicity, nationalities, generations 
and sexual orientation. 

The I&D ambassador network launched online 
unconscious bias workshops in 2020. These trainings 
highlight the biases we all have, and how we can best 
mitigate them. 

700+ leaders completed the Inclusive Leadership 
programme in 2020 to develop their inclusive 
leadership capabilities. 

HEINEKEN joined the Financial Times ranks for 
Europe’s most inclusive companies for the first time, 
confirmation that our strong I&D ambassador network 
and our global and local initiatives are helping our 
company become more inclusive day-by-day.

Diversity at senior levels
At the end of 2020, there were 61 nationalities among 
our senior managers (2019: 61). We aim to continually  
improve the gender balance of our Senior Managers, 
with  female representation at senior levels reaching 
23% (2019: 23%, 2018: 20%, 2017: 19%). 

Representation by gender in 2020

% male

% female

Supervisory Board
Executive Board
Executive Team
Senior Management

60
50
82
77

40
50
18
23

Women in sales
In 2020, the global Sales team launched an action 
plan to create and nurture an inclusive sales 
environment where women can thrive. It includes  
a pilot ‘Women in Sales’ mentoring programme  
and a dedicated Employee Resource Group which  
is open to all HEINEKEN employees.

HEINEKEN Taiwan is taking the lead on the Women 
in Sales initiative. The senior management team in 
Taiwan is now made up equally of men and women. 
Analysis by the HR team has shown there is no 
gender bias in terms of gender representation, pay, 
job grade, performance management, promotion 
opportunities or management representation at 
HEINEKEN Taiwan. 

HEINEKEN Open and Proud
Our Employee Resource Group focusing on LGBT+, 
HEINEKEN Open and Proud (HOP), continued to 
increase its reach across our operating companies 
in 2020.  

In October 2020, the CEO of HEINEKEN France signed 
the ‘L’autre cercle’ charter for Inclusion, the most 
well-known charter for LGBT+ workplace inclusion in 
France. This is a clear sign of the steps the company is 
taking towards ensuring that LGBT+ employees can 
feel safe bringing their full selves to work.

HEINEKEN Mexico earned a top rating by Human 
Rights Campaign (one of America's largest civil 
rights organisations) for creating LGBT+-inclusive 
policies and practices in the workplace.

Learn more about this topic on our website

Exploring our origins in Brazil
HEINEKEN Brazil is one of our largest operating companies and I&D is a hot topic within the company. 
In 2020, the focus turned to racial and ethnic inclusion with a year-long campaign to explore the concept 
of ‘origins’. Launched by the Brazil leadership team, the campaign aim was to spark conversations about 
race and racism across the company. 

The first phase raised awareness of the topic of race. It included an online communications campaign, 
monthly newsletter and an ‘Allies’ social media channel to enable colleagues to spar and become allies. 
External speakers were invited to bring knowledge and perspectives to the table. 

The local I&D team looked into talent acquisition opportunities for recruiting people of diverse origins 
into leadership roles and internship programmes. They also analysed the current population of 
HEINEKEN Brazil and proposed actions to shape the future strategy.

Heineken N.V. Annual Report 2020150

Respecting Human Rights

We are committed to doing business with 
respect for people’s fundamental dignity and 
their human rights. We use the UN Guiding 
Principles on Business and Human Rights 
as our starting point for understanding, 
avoiding and addressing human rights 
risks in our operations and value chain. 

Human rights due diligence
Our Human Rights due diligence process has been 
constantly evolving since 2016. It focuses on four 
key areas: 

Assess – and prioritise human rights risks;

Integrate – the Human Rights Policy and identified 
risks into ways of working.

Track – and audit policy implementation.

Communicate – progress internally and externally. 

Engagement with stakeholders and industry is 
key. We are proud to be a founding member of the 
Consumer Goods Forum coalition to end forced labour, 
an active member in AIM-Progress and to have a seat 
at the European Round Table for Industrialists and 
World Economic Forum social initiatives. We continue 
to draw from the experience of NGO partners on topics 
such as local sourcing and respecting human rights in 
high risk contexts.

In 2020, the Corporate Human Rights Benchmark 
ranked HEINEKEN number three in the Agri-product  
category for its human rights disclosures and eighth 
across all industries. 

Assess 
We started conducting human rights risk assessments 
and action planning workshops in 2016. Following the 
workshops, operating companies develop practical and 
relevant action plans to address the potential human 
rights risks identified.

To date, we have completed risk assessments and 
workshops in 16 operating companies: Brazil, 
Cambodia, Democratic Republic of Congo, Ethiopia, 
Haiti, Hungary, Indonesia, Jamaica, Mexico, Myanmar, 
New Zealand, Nigeria, Serbia, South Africa, Timor-Leste 
and the UK. 

In 2020, we developed online workshops and we will 
continue to strengthen regional governance structures 
and human rights monitoring in the coming year.

Managing human rights risks across our value chain 
is an ongoing priority. We have enhanced our supplier 
screening and due diligence process. An automated 
supplier risk management tool allows us to identify 
elevated risks in our value chain and focus on actions to 
mitigate them.

Following research by the African Studies Centre 
Leiden (ASCL) into the socio-economic and agronomic 
dynamics of the Sorghum value chain in Nigeria, 
we identified potential human and labour rights 
risks in this market. We will conduct a Human and 
Labour Rights risk assessment of sorghum farms and 
aggregators in Nigeria, and Nigerian Breweries and 
farm owners will develop an action plan to address  
any issues identified.

Integrate and act 
Based on the human rights risks identified through 
our work with Shift, the leading centre of excellence 
on business and human rights, we revised our Human 
Rights Policy in 2018. We also strengthened the human 
rights section of our Supplier Code and compliance is 
integrated into our global sourcing activities. In 2019, we 
developed practical implementation guidelines to help 
operating companies embed the revised Human Rights 
Policy in their activities. 

We have established regional cross-functional Good 
Governance platforms to address human rights issues 
and focus operating companies’ time and resources on 
the common risks for their region. 

Track 
We track our Human Rights risks and impacts 
through four key channels: The HEINEKEN risk 
control framework; Global Audit Human Rights 
reviews; Speak Up; and third-party assessments.

The HEINEKEN risk control framework embeds 
respect for human rights in our internal controls. 
The Risk Committee maintains oversight of 
programmes and actions to strengthen respect 
for human rights. It is comprised of the chiefs of 
global functions and chaired by HEINEKEN’s CFO. 
Each operating company must check their own 
policies and practices against the Human Rights 
Policy and implementation guidelines. 

With the support of KPMG, Global Audit increased 
capacity to review operating companies against the 
key principles of our Human Rights Policy. Any gaps 
identified are included in the issue management 
system and operating companies must develop plans 
and take action to mitigate them. 

Despite the impact of COVID-19, in-depth human 
rights audits were carried out in four more operating 
companies. Through a partnership with Ulula, mobile 
phone technology enabled parts of these audits to 
be conducted virtually through new measurement, 
listening and engagement tools.

We commission 46 independent third-party audits 
of our outsourcing practices in Africa. The outcomes 
enable us to address areas for improvement including 
strengthening our guidelines for outsourcing 
and supporting respect for human rights of non-
employee workers. 

Communicate 
Openly communicating about our human rights 
commitments, progress and dilemmas is vital to 
build trust with stakeholders. New circumstances 
and incidents trigger new approaches and policies, 
and we share our learnings to prevent future impacts. 

An example is our response to concerns over the 
working conditions of Brand Promoters in Africa.

Internally, we provide dedicated webinars, 
communication and training for all regions on our 
Human Rights Policy and guidelines.

Learn more about this topic on the website

Respecting human rights in  
high risk contexts
We  may face human right dilemmas in countries 
that are politically less stable. We constantly 
review whether we can continue to operate in such 
countries and, if so, how?

Our Policy is that operating companies should 
never knowingly contribute to human rights 
violations by others, or where human rights are 
compromised. We will always protect the security 
of our employees, their families and of our facilities. 
We work with security staff who are properly 
instructed and trained to respect human rights. 

The Good Governance Platform for the Africa, 
Middle East, East Europe region (AMEE) has 
acted as an operational hub to develop principles 
and solutions to meet this policy commitment. 
Its actions have included: 
 – Internal and external consultation on the 

potential human rights scenarios we may face;
 – Developing a methodology to assess and rank 
operating companies according to human 
rights risks;

 – Eight golden rules on how to address 

Human Rights in high risk contexts; and
 – Individual action plans and strengthened 
governance structures in the highest risk 
Operating Companies. 

Looking ahead, we will extend their Good 
Governance approach beyond AMEE.

Heineken N.V. Annual Report 2020151

Reporting basis and governance of non-financial indicators

We continue to disclose our financial and Brewing a Better World performance in one 
combined, integrated annual report.

We believe it is important to provide independent confirmation that the information in 
this report is reliable and accurate, hence Deloitte provides limited assurance on 34 of 
the most important non-financial indicators.

More information about our actions and progress in 2020, other non-financial KPIs and 
background information can be found in datasheets and the GRI and Environmental 
tables, Basis of Preparation of Non-Financial Information and other disclosures we 
make available online.

Brewing a Better World Governance
Our governance model for Brewing a Better World ensures we deliver against our commitments both 
globally and locally. Brewing a Better World progress is one of the key topics of HEINEKEN Executive Team 
discussions chaired by our CEO. Being one of five HEINEKEN strategic priorities, progress on Brewing a Better 
World achievements and key highlights are reported to the Executive Team, the Executive Board and the 
Supervisory Board. Material strategy, targets per focus area and significant changes in definitions are subject 
to approval by the Executive Board. As of 2018, Brewing a Better World focus areas are formally included in 
HEINEKEN strategic and annual planning process.

Supported by expert input from subject specialists, this ensures effective implementation of Brewing a Better 
World initiatives across the business.

Focus on sustainability is embedded throughout the business, for example driven by Supply Chain (Every 
Drop and Drop the C), Procurement (Sustainable Sourcing), HR (Health and Safety) and Commerce 
(Responsible Consumption). As a part of Brewing a Better World governance, accountability for driving 
our ambition lies with the HEINEKEN Executive Team globally and with the General Manager of each 
HEINEKEN operating company locally.

Functions (at global and operating company level) are responsible for defining ambitions and targets, and 
for implementing, delivering, monitoring and reporting progress on their respective indicators. The Global 
Sustainable Development team of Global Corporate Affairs and Corporate Affairs management at operating 
company level oversee the BaBW strategy and drive collaboration and coordination of BaBW activities 
between involved functions. Each operating company has a responsibility for sustainability reporting and a 
team engaged in delivering Brewing a Better World.

The Global Sustainable Development team consolidates, analyses and further communicates data reported 
by operating companies and global functions on a quarterly basis and in the Annual Report. Further, we 
form alliances (tribes) throughout the organisation and with our suppliers to develop new solutions in the 
focus areas.

Reporting period and operating companies in scope
The non-financial indicators in this report cover the performance of all our consolidated operating companies 
from 1 January 2020 upto and including 31 December 2020, unless stated otherwise. A different reporting 
period is applied to the accident frequency indicator (December 2019 – November 2020) as the current 
reporting cycle does not allow for reporting within the timelines required for the Annual Report.

Operating companies included in the scope of our reporting are listed in the sustainability section of the 
report, unless stated otherwise. The reporting scope depends to a significant extent on the nature of each 
indicator and hence exceptions and limitations are explained per each indicator in the document ‘Basis of 
Preparation of Non-Financial Indicators’. Units (countries, sites, suppliers, brands etc.), which for specific 
reasons received formal derogations for compliance with commitments, are excluded from the indicator 
scope in consolidation, unless stated otherwise.

Consolidated operating companies include companies fully owned by HEINEKEN, or where HEINEKEN holds 
a majority share. Joint ventures, associates, licensed partners, export markets are not consolidated, unless stated 
otherwise (in a number of indicators). Export markets refer to countries outside the custom borders of countries 
where operating companies are residing. The term ‘production unit’ means breweries, cider plants, soft drink plants, 
malteries, water plants and combinations of these, at which malt, beer, cider, soft drinks and water are produced. 
Two packaging material plants are also in the scope of production units, covering the manufacture of bottles and 
crates. Other consolidated plants include a winery and distillery. New acquisitions and greenfield breweries are 
included in the consolidated reporting after the first full calendar year of their operation.

In 2020 we started reporting on one new site in Ecuador (Guayaquil). No sites have been excluded from BaBW 
reporting in 2020.

Indicators in scope
The content of the report is based on the material aspects for both our Company and our stakeholders and is 
directly linked to the Brewing a Better World strategy, our six focus areas and our 2020 commitments.

We have selected the non-financial KPIs that are most material, based on the following criteria:

 – The KPI is a Brewing a Better World commitment, or a new target we publicly disclosed;

 – The KPI is not related to a target but part of one of the Brewing a Better World focus areas and seen as

important by our stakeholders; and/or

 – The combination of KPIs should give a balanced, high level overview of our progress in 2020.

Scope and materiality of indicators may be reviewed by the Disclosure Committee and adjusted once a year 
with effect as of the following year.

As a part of HEINEKEN Risk management process, we assess main risks that could hinder HEINEKEN in 
achieving its strategy and business objectives. This process includes identifying Environmental, Social and 
Governance (ESG) related risks. The three key risks are: limited availability of natural resources which could 
impact our supply chain continuity; the impact and speed of environmental regulations; and the increased 
scrutiny of society on companies. These risks are included in this report.

Heineken N.V. Annual Report 2020152

Reporting basis and governance of non-financial indicators

Reporting systems
The main systems used for collection, validation and analysis of reported data:

 – Safety data is registered in a new global safety reporting application The12rules.com that was launched on

1 January 2020 and replaced ARISO.

The table below provides more information on definitions and how we manage and govern the reported 
indicators. Additional information on definitions, scope, measurement criteria and reporting assumptions 
can be found in the sustainability section of the Company website and the document ‘Basis of Preparation of 
Non-Financial Information’ accompanying this report.

 – The collection and validation of environmental data have been integrated in Business Comparison System

(BCS). Production units submit environmental data on a monthly basis in BCS.

Every drop: protecting water resources

.

 – Other reporting systems include the HEINEKEN Sourcing database and the Spend Analysis Tool (SAT) 
in Rosslyn for sourcing data, Zycus and TPRM (the Third Party Risk Management tool by GenPact that 
replaced EcoVadis) for Supplier Code and performance information, Ethics Point for ‘Speak Up’ data, CIL
for the low- and no-alcohol indicator, and MyHR for Inclusion & Diversity information.

 – The Annual Sustainability Survey is the source of information for all other data that is not covered by the

previously mentioned data sources

Specific water consumption

We use tooling based on Microsoft Sharepoint and Power BI to consolidate data for all indicators and to 
monitor the sustainable performance against targets at all levels of the organisation. Starting this year, HeiCF 
(in OutSystems and Power BI) is used to gather data and calculate and report HEINEKEN’s Carbon Footprint.

Total water withdrawal

Reliability and accuracy of data
We have processes governing the collection, review and validation of the non-financial data included in this 
report, at both local operating company and global level.

We apply uniform definitions and instructions for reporting purposes to improve the accuracy and 
comparability of data. Where possible, standard or automated calculations and validity checks are built into 
our systems to minimise errors. Subject matter experts are involved at various levels to validate and challenge 
the data and process. We are continuously strengthening our data collection processes and underlying 
controls. Our operating companies and data owners report fairly and in accordance with agreed procedures 
and instructions. However, it is still not possible to ascertain full completeness and accuracy of data 
contained in our report. Operating companies are at different maturity levels with regard to implementing 
data collection and reporting processes. Where we have concerns, we highlight them in the report.

HEINEKEN’s internal audit function, Global Audit, is involved in the annual review of the non-financial 
reporting process, including reviewing the quality of control processes at various levels and data ownership. 
Deloitte provides limited assurance on the selected indicators as described in detail in the Assurance report 
of the independent auditor.

Definitions and governance per indicator
We gather data in accordance with guidelines and definitions based on the Global Reporting Initiative (GRI 
Standards) Guidelines, unless stated otherwise. Overall, we aim to align with international standards, and, if 
not available, we work with industry partners such as the Beverage Industry and Environmental Roundtable 
(BIER) to develop common practices.

Wastewater treated

Wastewater quantity
Wastewater treatment plant

Hectolitre (hl) water intake per hectolitre volume produced of beer, cider, 
soft drinks and water. We make detailed action plans for reducing water 
use in our breweries, embedded within the Total Productive Management 
(TPM) framework. Examples of actions are reducing water losses in the 
pasteuriser and solving leakages

We focus our efforts on water-stressed areas, which is the reason why 
we have a separate water consumption target for our breweries and soft 
drink plants in water-stressed areas
The total volume of water withdrawn from the following sources:
 – surface water, including water from wetlands, rivers, lakes and oceans

 – groundwater

 – rainwater collected directly and stored by the organisation

 – municipal water supplies or other water utilities
The volume of wastewater treated expressed in m3. It is our policy to 
ensure all of our wastewater volumes are treated – by us or by a third-
party – before being discharged into surface water. Those breweries 
currently lacking wastewater treatment infrastructure are part of our 
future investment planning
All wastewater coming from all production facilities (m3)
Plant removing contaminants from the brewery’s wastewater and 
producing environmentally safe treated wastewater before releasing it 
into the environment

Third-party plant: an external party (most often a municipal plant) taking 
care of the treatment of brewery wastewater and subsequent discharge 
into surface water

Heineken N.V. Annual Report 2020153

Reporting basis and governance of non-financial indicators

Effluent organic load to 
surface water (kg COD)

Water stress

Water balancing

Water balancing projects

This indicator relates to the pollution load of the effluent that is 
discharged into surface water from our breweries. This excludes the 
wastewater which is treated by third-parties. COD stands for Chemical 
Oxygen Demand, which is a measure for the pollution of water with 
organic material
Refers to the ability, or lack thereof, to meet human and ecological 
demand for water. Compared to ‘water scarcity’, ‘water stress’ is a more 
inclusive and broader concept. It considers several physical aspects 
related to water resources, including water scarcity, but also water quality, 
environmental flows, and the accessibility of water. Every five years, we 
assess current and future risks arising from the watersheds in which 
our breweries are located. In 2015, we undertook a water risk assessment 
with WWF International across our total operational footprint – fully 
consolidated as well as Joint Ventures – and on our barley-sourcing areas

Production sites identified as potentially located in a water-stressed area 
need to complete a Source Vulnerability Assessment (SVA). This enables 
us to obtain a clear picture of the local water situation, identify relevant 
stakeholders and explore the need for activities that increase water 
retention or promote the health of ecosystems. The outcomes serve as a 
basis for local Source Water Protection Plans, which includes the plans 
for water balancing. The outcome of the assessment can also indicate that 
water risks are negligible and that no further actions are required
Redressing the balance in water-stressed areas between the amount 
of water we source from the watershed and the amount that is not 
returned because it is used in our products, and through evaporation. 
Because water from a watershed is shared by many, one of the challenges 
is mobilising stakeholders, particularly at a government level. To help us, 
in February 2015, we entered into a partnership with the United Nations 
Industrial Development Organization (UNIDO) that we have extended for 
the coming years
Projects that aim to conserve or restore water quantity or quality 
in the local watershed and/or improve access to clean water for the 
local communities. We consider a balancing project started once 
a Memorandum of Understanding has been signed with one or 
more partners

Drop the C: reducing CO2 emissions

Company carbon footprint

Specific energy consumption  
in production

% of electrical energy coming 
from renewable sources

% of thermal energy coming 
from renewable sources

CO2 emissions in production 
(Scope 1 and 2, GHG Protocol)

We have changed our unity of measure to report our carbon footprint 
following our commitment to the Science Based Targets initiative. 
From now on we will share our total inventory including the 'Others' area 
that includes for example business travel and capital goods, besides the 
areas related to making and selling our products: agriculture, malting 
and adjuncts, beverage production, packaging materials, logistics and 
cooling. The emissions in our company carbon footprint are presented 
per hectolitre of beverage sold
Energy consumption (MJ) per hectolitre volume produced of beer, cider, 
soft drinks and water. Total energy consumption is a combination of 
electricity consumption (kWh) and thermal energy consumption (MJ). 
The electricity consumption in kWh is multiplied by 3.6 to convert to MJ
Quantity of renewable electrical energy use (kWh) divided by total 
electrical energy use (kWh). Sources can be:
 –  own renewable production = all electricity generated from renewable 

resources on-site (wind, solar, biogas)

 –  imported electricity under green certificates = all electricity streams 

for which certified green electricity is purchased

Quantity of renewable thermal energy use (MJ) divided by total thermal 
energy use (MJ). Sources are: biomass, biogas, solar thermal and imported 
heat (with 100% renewable % and 0 g CO2/MJ)
This indicator includes CO2-eq emissions caused by:
 – direct emissions from combustion of fuels

 – indirect emissions from imported heat and electricity

 – emissions from refrigerant losses

The reduction in CO2 emissions is being achieved by improving our 
energy efficiency for both thermal and electrical energy (as part of our 
TPM framework), and by using more renewables and replacing high 
CO2 fuels such as fuel oil with lower-emission fuels such as natural 
gas. Our emissions for this indicator are presented per hectolitre of 
beverage produced

Heineken N.V. Annual Report 2020154

Reporting basis and governance of non-financial indicators

CO2 emissions in distribution 
(Scope 3, GHG protocol)

This indicator refers to CO2-eq emissions from outbound distribution 
of finished goods and returns of empty packaging material. It includes 
domestic and export transport by road, rail and sea. Excluded is 
inbound transport

Sourcing sustainably

Sustainable agriculture

CO2 emissions from fridges 
(Scope 3, GHG protocol)

Green fridges

Waste destination % 
and absolute value*

We focus our actions on reducing the distance we drive, improving fuel 
efficiency with our transport partners, switching from road to rail and 
water, and using more carbon-efficient vehicles. As the majority of our 
transport is outsourced, we work in collaboration with our transport 
service providers and also with peer companies, customers, fuel 
providers, industry groups and other key stakeholders
This indicator refers to CO2-eq emissions as a result of the electricity used 
by beverage fridges (branded and non-branded) invoiced to HEINEKEN

HEINEKEN buys and supplies fridges used to store and display our 
beer products in supermarkets, bars and restaurants. This allows us to 
control the quality of the beer by setting the correct temperature, as 
well as the appearance of the fridge and our brands within it. To reduce 
our emissions, we focus on installing more energy-efficient fridges in 
conjunction with our suppliers. We ask our suppliers to test new fridges 
to determine the HEINEKEN Energy Efficiency Index (HEEI): the energy 
consumption of the fridge divided by the average energy consumption of 
similar HEINEKEN fridges on the market in 2010, multiplied by 100

In case our suppliers have not (yet) provided us with the HEEI, we 
calculate the HEEI based on the energy saving features of the fridge 
model. We consider our fridges ‘green’ if they have one or more of 
the following green features: use of hydrocarbon refrigerant, LED 
illumination, an energy management system and energy-efficient fans

We further enhanced our data gathering method, and decreased our 
reliance on self-declared numbers by the operating companies to using 
our centralised procurement tool where possible
Destination of residual products from the brewing process: either 
recycled into feed, material loops, compost or energy, or – when not 
recycled – incinerated or sent to landfill. Brewer’s grains and yeast, for 
example, have a high nutrition value and are recycled for animal or 
human consumption

It is our ambition to achieve zero waste to landfill in our production 
facilities, and this is part of our mandatory TPM framework

% of our main agricultural 
raw materials from 
sustainable sources

% of agricultural raw materials 
locally sourced in Africa

Number of farmers and 
families impacted

By sourcing raw materials sustainably, we help improve farming practices 
and enable farmers all over the world to adopt better environmental and 
social standards. Our procedures for sourcing sustainably cultivated 
crops are based on the principles of the Sustainable Agriculture Initiative 
platform (SAI), an organisation of multinational food companies working 
towards a more sustainable food chain. Suppliers allocating sustainably 
cultivated crops to us are required to follow our procedures and we 
encourage them to work with farmers who grow their crops sustainably

We follow the definition of the Sustainable Agriculture Initiative (SAI): 
the efficient production of safe, high quality agricultural products, in a 
way that protects and improves the natural environment, the social and 
economic conditions of farmers, their employees and local communities, 
and safeguards the health and welfare of all farmed species

Our sustainable sourcing reporting is based on the concept of ‘mass 
balance’. This tracks what percentage of a suppliers’ materials are 
produced sustainably and is auditable, from farm to brewery
Contracted sustainable volumes as percentage of total contracted 
volumes. Sustainable is any agricultural product in scope of the 
Sustainable Agriculture programme, that has been:
1. cultivated in accordance with an approved Code of Practice and
2.  allocated to HEINEKEN by our supplier in accordance with the mass

balance approach

Volumes contracted in 2020 for delivery in 2021 are reported in this 
Annual Report. In scope are barley, hops, apples, sugar beet, sugar cane, 
rice, sorghum, wheat and maize supplied to our operating companies and 
joint ventures via HEINEKEN Global Procurement
Quantity (in tonnes) of agricultural ‘extract’ producing raw materials (plus 
hops) that are cultivated in the Africa and Middle East region (AME) and 
that are purchased for use in the production of beers, soft drinks, cider, 
wine and spirits at our own production facilities in that region, divided by 
the total quantity of raw materials purchased within the region
Calculation based on the total quantity of agricultural raw materials 
purchased (tons), divided by the average farm size (hectares) and the 
average yield per crop produced (tons per hectare), plus the number of 
farmers supported with training in our PPP projects

Heineken N.V. Annual Report 2020155

Reporting basis and governance of non-financial indicators

Number of different local 
sourcing initiatives

Local sourcing approach

HEINEKEN Supplier Code

Supplier

HEINEKEN operating companies sourcing any agricultural raw material 
within the AME Region. Each value chain is counted individually and 
some involve working with smallholder farmers, while others work with 
larger scale commercial farmers
As a large buyer of crops, we can have a significant economic impact 
on local agricultural communities. Our local sourcing Public-Private 
Partnership (PPP) projects work with smallholder farmers and aim to help 
them raise yields and compete against imported crops. They empower 
farmers and their communities by helping to reduce poverty and improve 
local food security. At the same time, HEINEKEN benefits by reducing 
import-related duties and securing a sustainable supply of raw materials

To achieve more, faster, we have supported a number of PPPs in which 
HEINEKEN and a public sector donor (e.g. the Dutch Ministry of 
Foreign Affairs and the German GIZ development agency) jointly fund 
agricultural development projects. Other partners have included the 
European Cooperative for Rural Development (EUCORD), International 
Finance Corporation (IFC), and Dutch NGOs Agriterra, ICCO and 
FairMatch Support
Much of our impact lies indirectly with our suppliers, so we work with 
them to embed the right practices. Every supplier is asked to abide by our 
Supplier Code, which sets out clear guidelines for how we expect them to 
act in the areas of Integrity and Business Conduct, Human Rights, and 
the Environment. The Supplier Code Procedure is implemented among all 
our suppliers, and we expect our suppliers to ensure that their suppliers 
adhere to the same standards
A supplier is an entity: 
 –  that delivers goods and/or services on a regular basis, more than once a

calendar year, and

 –  is registered in the vendor master database as an active supplier, and 
of which invoices are registered in the central systems for payment on
behalf of Heineken N.V. or one of its affiliates, and

 –  with which there has been spend preceding the assessment of the
status of the supplier in the 18 months prior to the cut-off date of 
13 October 2020.

The definition excludes: tax authorities, charities, sponsorships, customer 
refunds and intercompany suppliers

Supplier Code 
four-step procedure

We safeguard compliance through a risk-based step-by-step process:
1.  Signing. By signing the HEINEKEN Supplier Code, suppliers agree 
to comply with our principles of integrity, environmental care and
human rights.

2.  Risk analysis. The intensity with which we monitor compliance against 
our Supplier Code depends on the risk profile of a supplier. Our supplier
risk analysis (SRA) tool identifies suppliers based on their type of 
business and level of supplier-specific risk. All potentially high-risk 
suppliers are required to go through step three of the programme. 

3.  Screening. We screen our suppliers based on four key risk drivers: (1) 

sanctions, (2) anti-bribery and anti-corruption, (3) state-owned entities
and politically exposed persons, (4) adverse media (human and labour 
rights, health, safety and environment, fair competition, fraud, and 
anti-money laundering).

4.  Action. All medium and high risk suppliers identified in Step 3 have to
go through the Step 4 'Action', which has several options of follow up 
actions: contract termination, training, contract clause, enhanced 
due-diligence, annual certification, or supplier on-site audits.

Average level of compliance 
(%) of all operating companies 
with four-step Supplier 
Code Procedure

We calculate compliance as the number of suppliers compliant with all 
applicable four-steps of the Supplier Code Procedure divided by the total 
number of our suppliers. Suppliers with derogations are included in the 
calculation as compliant

Heineken N.V. Annual Report 2020156

Reporting basis and governance of non-financial indicators

Advocating responsible consumption

Ingredients and 
nutrition information

% of operating companies 
spending >10% of media spend 
for Heineken® in supporting 
dedicated responsible 
consumption campaigns

Number of operating companies 
have an active and relevant 
partnership aimed at addressing 
alcohol-related harm

Low- and no-alcohol

Low- and no-alcohol as  
% of our global volume

Heineken® media spend includes all expenses incurred for placing and 
broadcasting Heineken® brand dedicated responsible consumption 
campaigns (‘Enjoy Heineken® Responsibly’ or ‘When You Drive, Never 
Drink’) amounting to a minimum of 10% of their actual Heineken® 
media spend, per market. The scope includes all consolidated operating 
companies, joint ventures and export markets selling Heineken® and 
investing media spend. Exceptions are ‘dark markets’ where above-the-
line communication is not allowed according to regulations

In 2020, in response to the COVID-19 pandemic, many of our markets 
redirected their 10% of media budgets to a specially developed campaign 
‘Back to the Bars – #socialiseresponsibly' alongside the 'Enjoy Heineken® 
Responsibly' and 'When you Drive Never Drink' campaigns. In addition 
to the original commitment, we also assessed the compliance of markets 
that invested at least 10% of their Heineken® media budget in the three 
campaigns together
Working closely with third-parties like local governments, NGOs and 
specialists, these partnerships address alcohol-related harm on issues 
such as underage drinking, drinking and driving, or excessive drinking. 
In scope are HEINEKEN operating companies with the exemption of 
those in Islamic countries, export markets, markets where we have a 
Joint Venture and minimal-volume markets where allocating resources 
to such partnerships is unrealistic. As of 2019, the scope only includes 
markets where we feel our business could make a positive contribution 
to reducing the harmful use of alcohol. For other markets, where 
partnerships have already delivered what we aspired or partnerships 
are expiring and markets are preparing for a new, sustainable ambition 
2030, this commitment became optional. Active partnerships means: 
meaningful, substantive engagement over a year or years, with each 
side benefiting and being challenged by the other. An active partnership 
should have a regular cadence of communication and a regular schedule 
for collaborations or joint executions. A relevant alcohol partnership is 
one that is responsive to the needs of the local community as identified 
by critical stakeholders and/or local trends
All beer, cider, hop and/or malt based drinks with an ABV of 3.5% or less. 
This does not include soft drinks
Total low- and no-alcohol volume/Total consolidated beer and 
cider volume

We committed to include nutrition information and ingredients on pack 
and online in our operating companies in the  EU, and on pack or online 
in the operating companies outside the EU. Our target applies to all our 
beer brands and cider brands around the world, produced and sold by 
HEINEKEN operating companies. The commitment is applicable to 
consumer facing products (bottles, cans). The scope includes brands (line 
extensions) sold in volumes above a threshold of 6,000 hl per year , based 
on 2019 volume data

Responsible Marketing Code The Code is fully in line with the Producers’ commitments, guides us in 

the way we market our products. These rules help everyone at HEINEKEN 
who is involved in marketing and the sales of our products to ensure we 
do not contribute to excessive consumption or misuse. The Code covers 
all communications channels, the most common being: packaging, point 
of sale, signage, trade promotions, sponsorships, advertising, digital and 
social media

Promoting health & safety

% of compliance with 
Life Saving Rules

Fatal accidents

Accidents

Lost days

Lost time accident frequency

Our ‘Safety First’ approach is focused on improving safety across the 
whole Company. Our global strategy systematically addresses safety 
across the whole of the Company, with a particular focus on road safety

The 12 Life Saving Rules set out clear and simple ‘do’s and don’ts’ for our 
highest-risk activities. All operating companies are required to assess 
their safety performance and close any gaps through action plans
All work-related fatal accidents of permanent, fixed-term or temporary 
personnel (own staff and contractor personnel)
An accident which resulted in permanent disability or which requires 
hospitalisation for more than 24 hours or resulting in more than one 
lost day
Lost days are only counted for own employees, from the first day after 
the case until the day the person returns to normal duties at work. 
All calendar days are counted
Number of accidents resulting in absence from work per 100 FTE 
(own staff) 

This is an indicator of the state of health and safety at the workplace

Note: employees on furlough during the COVID-19 crisis are included in 
the FTE

Heineken N.V. Annual Report 2020157

Reporting basis and governance of non-financial indicators

Growing with communities

Our approach to tax

Tax strategy

Total tax contribution 
per category

Corporate income tax paid

Effective income tax rate (beia)

Beia

We believe in responsible tax behaviour as an essential part of our 
sustainability strategy. The taxes we pay contribute to local economies 
and support the development of the many countries in which we 
operate. We support stable, transparent and predictable tax regimes that 
incentivise long-term investment and economic growth
HEINEKEN’s sustainable and transparent tax strategy is based on a 
number of key principles: 

 –  Our commitment to comply with relevant tax laws and international
regulations, we aim to comply with the letter as well as the spirit of 
the law; 

 –  Compliance with the HEINEKEN Code of Conduct;

 –  Expectation that we will pay tax in the country where our activities 
take place. We fully support and follow the OECD transfer pricing 
guidelines and transactions between HEINEKEN operating companies
are based on the ‘arm’s length’ principle; 

 –  Not using tax havens for tax avoidance purposes;

 –  Open and constructive dialogue with tax authorities that is based 
on mutual respect, transparency and trust. We have co-operative 
compliance relationships with tax authorities in various countries.
The tax payments made by the fully consolidated HEINEKEN companies 
during the calendar year. The total tax contribution includes a limited 
degree of estimation. The scope of total tax contribution is limited to the 
consolidated reporting entities (not JVs and associates). The categories 
are: corporate income tax paid, excise duties paid, net VAT paid, employee 
taxes paid (including social security contributions, but excluding pension 
contributions), other taxes paid
Cash flows arising from taxes on income, reported by the fully 
consolidated HEINEKEN companies
Income tax expense expressed as a percentage of the profit before income 
tax, adjusted for share of profit of associates and joint ventures and 
impairments thereof (net of income tax)
Before exceptional items and amortisation of acquisition-related 
intangible assets

Total direct contributions

Voluntary contributions (in cash, knowledge, employee time, products 
and equipment) that help local communities and broader societies 
address their development priorities and increase the quality of life

The operating companies are free to establish which issues are relevant 
to both the community and the business. We provide guidelines how to 
prioritise projects within the focus areas of Brewing a Better World, for 
example on water stewardship and addressing alcohol-related harm

In certain markets, community investments are coordinated through 
local foundations, like in Spain and Malaysia

We encourage our employees to volunteer their time with local 
community organisations. Volunteerism enables employees to give 
their time and professional expertise to organisations in need of human 
resources, and it makes Brewing a Better World personal, relevant and a 
source of pride and ownership for our employees

HEINEKEN Africa Foundation Donations as a voluntary engagement in collaboration with (non) 

governmental charitable organisations that extends beyond our core 
business activities, to help improve the health of the communities where 
we do business

The HEINEKEN Africa Foundation supports projects that improve 
health for the people who need it most. Over the years, the Foundation 
has developed strong expertise in Mother & Child Care and Water, 
Sanitation and Hygiene (WASH). The Foundation works closely together 
with the HEINEKEN breweries in Sub-Saharan Africa and (N)GOs. 
Underpinning HEINEKEN’s long-standing commitment to Africa, 
projects are only carried out in the Sub-Saharan African countries in 
which HEINEKEN is operating. For each project a partnership is created 
between the HEINEKEN Africa Foundation, the local HEINEKEN 
brewery and a local or international (N)GO. The Foundation provides 
funding and administrative assistance. The local brewery supports 
through means of manpower, expertise and monitoring. The (N)GO is 
responsible for the implementation and continuation of the project

Visit the Foundation’s website for more information

Heineken N.V. Annual Report 2020158

Reporting basis and governance of non-financial indicators

Values and behaviours

Speak Up policy  
(number of reports 
+ breakdown)

Training Code of 
Business Conduct  
(number of employees)

Training anti-bribery  
(number of employees)

The number of Speak Up reports is the total number of reports received 
via our Speak Up channels in which reporters raised a concern about a 
(suspected) violation of the HEINEKEN Code of Business Conduct or its 
underlying policies. A breakdown per topic is presented to give insight 
into the main topics of said Speak Up reports

The Speak Up policy is available at the HEINEKEN Speak Up website
The Code of Business Conduct training has to be completed by all 
HEINEKEN employees. It is expected to be completed as part of the 
induction for new joiners. Thereafter it is expected to be completed 
regularly (preferably on an annual basis). The training is facilitated by 
an e-learning module, which can be completed online, as well as during 
a classroom session for those employees without access to their own 
workstation. A training completion is counted if (i) an employee has 
completed the e-learning (this is automatically registered in a database), 
or (ii) if an employee has attended a classroom training and signed-off an 
attendance form
We have an anti-bribery e-learning programme that aims to ensure that 
relevant employees recognise and resist bribery. The anti-bribery training 
is mandatory for a selected audience (those above a certain job grade and 
those considered to be risk groups). A training completion is counted if an 
employee has completed the e-learning

List of operating companies in scope for non-financial indicators

Africa, Middle East & Eastern Europe

Operating company/Business Unit

Location

Tango
Brarudi
Bralima
Al Ahram Beverages Company
Heineken Ethiopia
Brassivoire
Heineken East Africa Import Company
Brasseries de Bourbon
Almaza
Heineken Mozambique
Nigerian Breweries
Heineken Breweries
Bralirwa
Sierra Leone Brewery
Heineken South Africa
Nouvelle de Brasserie ‘Sonobra’

Americas

Operating company/Business Unit

Commonwealth Brewery
Heineken Brasil
Heineken Canada
Heineken Ecuador
Brasserie Nationale d’Haiti
Desnoes & Geddes
Cuauhtémoc Moctezuma
Cerveceria Panama
Windward & Leeward Brewery
Surinaamse Brouwerij
Heineken USA
Lagunitas Brewing Company

Algeria
Burundi
Democratic Republic of Congo
Egypt
Ethiopia
Ivory Coast
Kenya
La Réunion
Lebanon
Mozambique
Nigeria
Russia
Rwanda
Sierra Leone
South Africa 
Tunisia

Location

Bahamas
Brazil
Canada
Ecuador
Haiti
Jamaica
Mexico
Panama
St. Lucia
Surinam
USA
USA

Heineken N.V. Annual Report 2020159

Reporting basis and governance of non-financial indicators

Asia Pacific

Operating company/Business Unit

Location

Heineken Cambodia
Heineken Timor L’Este
PT Multi Bintang Indonesia
Heineken Japan
Lao Asia Pacific Breweries
Heineken Malaysia Berhad
Heineken Myanmar
Grande Brasserie de Nouvelle Caledonie
DB Breweries
South Pacific Brewery
AB Heineken Philippines
Heineken Asia Pacific
Asia Pacific Breweries (Singapore)
Solomon Breweries
Heineken Korea
Heineken Lanka
Heineken Taiwan
Heineken Vietnam Brewery

Cambodia
East Timor
Indonesia
Japan
Laos
Malaysia
Myanmar
New Caledonia
New Zealand
Papua New Guinea
Philippines
Singapore
Singapore
Solomon Islands
South Korea
Sri Lanka
Taiwan
Vietnam

Europe

Operating company/Business Unit

Brau Union Österreich
Brouwerijen Alken-Maes
Zagorka
Heineken Hrvatska
Heineken Ceská Republika
Heineken France
Heineken Deutschland
Athenian Brewery
Heineken Hungaria
Heineken Ireland
Heineken Italia
Heineken Netherlands Commerce
Heineken Netherlands Supply
Vrumona
Grupa Żywiec
Sociedade Central de Cervejas e Bebidas
Heineken Romania
Heineken Serbia
Heineken Slovensko
Pivovarna Laško Union
Heineken España
Heineken Switzerland
Heineken UK

Location

Austria
Belgium
Bulgaria
Croatia
Czech Republic
France
Germany
Greece
Hungary
Ireland
Italy
Netherlands
Netherlands
Netherlands
Poland
Portugal
Romania
Serbia
Slovakia
Slovenia
Spain
Switzerland
UK

Global

Operating company/Business Unit

Location

Various

Export

Head Office, Regional Offices including export offices 
and Global Duty Free, and e-commerce entities
Other export markets

Heineken N.V. Annual Report 2020160

Appropriation of Results

Article 12, paragraph 7, of the Articles of Association stipulates:  

“Of the profits, payment shall first be made, if possible, of a dividend of six % of the issued part of the 
authorised share capital.  

The amount remaining shall be at the disposal of the General Meeting of Shareholders.”

For 2020, the reported net loss will be attributed to the equity reserves. The Executive Board, with the 
approval of the Supervisory Board, proposes to the General Meeting of Shareholders on 22 April 2021, to pay a 
dividend out of the equity reserves in accordance with article 12 paragraph 9 of the Articles of Association.  

Civil Code  
Heineken N.V. is not a ‘structuurvennootschap’ within the meaning of Section 2:152-164 of the Dutch Civil 
Code. Heineken Holding N.V., a company listed on Euronext Amsterdam, holds 50.005% of the issued shares 
of Heineken N.V.  

Authorised capital  
The Company’s authorised capital amounts to €2,500 million.  

Heineken N.V. Annual Report 2020161

Independent Auditor’s Report

To the Annual General meeting of Heineken N.V.

Report on the audit of the financial statements 2020 included  
in the Annual Report 2020

Our opinion

We have audited the accompanying financial statements for the year ended 31 December 2020 of Heineken 
N.V. (‘The Company’ or ‘HEINEKEN’), based in Amsterdam. The financial statements include the consolidated 
financial statements and The Company financial statements. 

In our opinion:

 – The accompanying consolidated financial statements give a true and fair view of the financial position 
of Heineken N.V. as at 31 December 2020, and of its result and its cash flows for 2020 in accordance with 
International Financial Reporting Standards as adopted by the European Union (EU-IFRS) and with Part 9
of Book 2 of the Dutch Civil Code.

 – The accompanying Company financial statements give a true and fair view of the financial position of 

Heineken N.V. as at 31 December 2020, and of its result for the year 2020 in accordance with Part 9 of Book 2 
of the Dutch Civil Code.

The consolidated financial statements comprise:

 – The consolidated statement of financial position as at 31 December 2020.

 – The following consolidated statements for the year ended 31 December 2020: the income statement, the

statements of comprehensive income, changes in equity and cash flows.

 – The notes comprising a summary of the significant accounting policies and other explanatory information.

The company financial statements comprise:

 – The Company balance sheet as at 31 December 2020.

 – The Company income statement for the year ended 31 December 2020.

 – The notes comprising a summary of the significant accounting policies and other explanatory information.

Basis for our opinion

We conducted our audit in accordance with Dutch law, including the Dutch Standards on Auditing. 
Our responsibilities under those standards are further described in the “Our responsibilities for the audit of 
the financial statements” section of our report.

We are independent of Heineken N.V. in accordance with the EU Regulation on specific requirements 
regarding statutory audit of public-interest entities, the Wet toezicht accountantsorganisaties (Wta, 
Audit firms supervision act), the Verordening inzake de onafhankelijkheid van accountants bij assurance-
opdrachten (ViO, Code of Ethics for Professional Accountants, a regulation with respect to independence) 
and other relevant independence regulations in the Netherlands. Furthermore, we have complied with the 
Verordening gedrags- en beroepsregels accountants (VGBA, Dutch Code of Ethics).

We believe the audit evidence we have obtained is sufficient and appropriate to provide a basis for 
our opinion.

Materiality

Based on our professional judgement we determined the materiality for the financial statements as a whole 
at €140 million (2019: €200 million). The decrease of 30% compared to 2019 is predominantly a result of the 
impact of the COVID-19 outbreak on the financial statements of Heineken N.V. The materiality of 2020 is 
ultimately based on different materiality benchmarks including the three year average of profit before tax, 
consolidated revenues and total assets as compared to a singular benchmark of 7% of profit before tax in 
2019. We have also taken into account misstatements and/or possible misstatements that in our opinion are 
material for the users of the financial statements for qualitative reasons. Based on our professional judgement 
we consider revenue and income-based measures as the most appropriate basis to determine materiality.

Audits of group entities (components) were performed using materiality levels determined by the judgement 
of the group audit team, having regard to the materiality of the consolidated financial statements. 
Component materiality did not exceed €42 million and for the majority of the components materiality is 
significantly less than this amount. 

We agreed with the supervisory board that misstatements in excess of € 7 million, which are identified during 
the audit, would be reported to them, as well as smaller misstatements that in our view must be reported on 
qualitative grounds.

Scope of the group audit

Heineken N.V. is at the head of a group of entities. The financial information of this group is included in the 
consolidated financial statements of Heineken N.V.

Because we are ultimately responsible for our opinion, we are also responsible for directing, supervising and 
performing the group audit. In this respect we have determined the nature and extent of the audit procedures 
to be carried out for the group entities (components). Decisive were size and/or risk profile of the components. 
On this basis, we selected components for which an audit or review had to be carried out on the complete set 
of financial information or specific items. 

Our group audit mainly focused on significant group entities in terms of size and financial interest or where 
significant risks or complex activities were present, leading to full scope audits performed for 28 components 
including 3 non-consolidated components.

We have performed audit procedures ourselves at Heineken N.V., corporate entities and the operations in 
the Netherlands. Furthermore, we performed audit procedures at group level on areas such as consolidation, 
disclosures, impairment testing for goodwill and other long-term assets, joint ventures, financial 
instruments, acquisitions and divestments. Specialists were involved amongst others in the areas of treasury, 
information technology, tax, accounting, pensions and valuations.  For selected component audit teams, 
the group audit team provided detailed written instructions, which, in addition to communicating the 
requirements of component audit teams, detailed significant audit areas and information obtained centrally 
relevant to the audit of individual components including awareness for risk related to management override 
of controls. 

Heineken N.V. Annual Report 2020162

Independent Auditor’s Report

Furthermore, we developed a plan for overseeing each component audit team based on its relative 
significance and specific risk characteristics, also considering COVID-19 related travel and containment 
restrictions. Our oversight procedures included remote working paper reviews for The Netherlands, United 
Kingdom, France, Spain, Italy, Austria, Poland, USA, Brazil, Mexico, Vietnam, Indonesia, Cambodia, South 
Africa, Ethiopia, and Nigeria, virtual meetings with the component auditor and component management and 
reviewing component audit team deliverables to gain sufficient understanding of the work performed. Due to 
current realities all oversight procedures have been performed remotely whereby we varied the nature, 
timing and extent of these procedures based on both quantitative and qualitative considerations. For smaller 
components we have performed review procedures or specific audit procedures.

By performing the procedures mentioned above at group entities, together with additional procedures at 
group level, we have been able to obtain sufficient and appropriate audit evidence about the group’s financial 
information to provide an opinion on the consolidated financial statements.

Revenues

Operating result

Assets

80%

74%

11%

89%

20%

26%

 Full scope auditor coverage 
 Other coverage

Scope of fraud and non-compliance with laws and regulations

In accordance with Dutch Standards on Auditing, we are responsible for obtaining reasonable assurance that 
the financial statements taken as a whole are free from material misstatements, whether due to fraud or error. 

Inherent to our responsibilities for the audit of the financial statements, there is an unavoidable risk that 
material misstatements go undetected, even though the audit is planned and performed in accordance with 
Dutch law. The risk of undetected material misstatements due to fraud is even higher, as fraud may involve 
collusion, forgery, intentional omissions, misrepresentations, or the override of internal control. Also, we are 
not responsible for the prevention and detection of fraud and non-compliance with all laws and regulations. 
Our audit procedures differ from a forensic or legal investigation, which often have a more in-depth character.

In identifying potential risks of material misstatement due to fraud and non-compliance with laws and 
regulations we evaluated the Company’s risk assessment, had inquiries with management, those charged 
with governance and others within the group including but not limited to, in-house legal teams, compliance 
officers, internal audit and financial reporting teams. We further involved a forensic specialist, evaluated 
integrity committee reports (which include the Company’s speak up reports) and material litigation reports.

Following these procedures, and the presumed risks under the prevailing audit standards, we considered 
fraud risks related to management override of controls (presumed) and related to the valuation of accrued 
liabilities for promotional allowances and rebates. Our audit procedures to respond to these fraud risks 
include, amongst others, an evaluation of relevant internal controls and supplementary substantive audit 
procedures, including detailed testing of journal entries. Data analytics, including analyses for high risk 
journals, are part of our audit approach to address fraud risks, which could have a material impact on the 
financial statements. Our response in addressing fraud risks related to promotion allowances and rebates, 
and the potential bias in significant estimates has been detailed in our key audit matters.

Resulting from our risk assessment procedures, and whilst considering that effects from non-compliance 
could considerably vary, we considered adherence to (corporate) tax law and financial reporting with a direct 
effect on the financial statements as an integrated part of our audit procedures to the extent material for 
the related financial statements. Apart from these, the Company is subject to other laws and regulations 
where the consequences of non-compliance could have a material effect on amounts and/or disclosures in 
the financial statements, for instance through imposing fines or litigation. Examples of such other laws and 
regulations are those relating to anti-bribery and corruption, competition and data privacy laws, and human 
rights. As required by auditing standards, we performed audit procedures to identify non-compliance with 
these laws and regulations through inquiries with management, those charged with governance and others 
within the group and inspection of relevant correspondence with regulatory authorities. We also inspected 
lawyers’ letters and remained alert to indications of (suspected) non-compliance throughout the audit, held 
inquiries with group legal counsel and internal audit, and obtained a written representation that all known 
instances of (suspected) non-compliance with laws and regulations were disclosed to us.

Heineken N.V. Annual Report 2020163

Independent Auditor’s Report

Our key audit matters

Revenues from contracts with customers – Refer to Note 6.1 and 7.3 to the financial statements

Key audit matters are those matters that, in our professional judgement, were of most significance in our 
audit of the financial statements.

Risk

We have communicated the key audit matters to the supervisory board. The key audit matters are not a 
comprehensive reflection of all matters discussed. The matters considered as key to our audit are consistent 
with those identified in the prior year with the exception of IFRS 16 Leases after the implementation of the 
standard in 2019. This year, we specifically considered the impact of COVID-19 on Heineken N.V.’s business 
and its operating results. In addition to the aforementioned impact on materiality, scoping and group 
oversight we evaluated those accounting areas for which the impact was most pervasive in our audit as a 
key audit matter. We therefore added our specific audit considerations related to the increased judgement 
involved with projecting future cash flows and calculating expected credit losses to the key audit matters on 
impairment testing and contracts with customers, respectively.

The following matters were addressed in the context of our audit of the financial statements as a whole and in 
forming our opinion thereon, and we do not provide a separate opinion on these matters.

How the scope 
of our audit 
responded 
to the risk

HEINEKEN provides a wide variety of discounts depending on the nature of the customer. 
The Company also provides discounts with contractually agreed conditions for volume 
and promotional rebates. Conditional discounts are recognised based on target realisation 
as specified in Note 6.1 to the financial statements. The target realisation requires 
management to estimate target realisation based on the expected or actual volume and 
adjust the discount accruals at balance sheet date. 

Given the estimate made by management to assess target realisation for conditional 
discounts under IFRS 15 Revenue From Contracts with Customers and the inherent 
presumed fraud risk related to year-end adjustments of revenues and discount accruals, 
performing audit procedures to evaluate management’s estimate of target realisation 
based on expected and actual volumes and the resulting adjustments at balance sheet date, 
required a higher degree of auditor judgement and an increased extent of effort.
Our audit procedures related to management’s assessment of target realisation and the 
related year end discount accrual included the following, amongst others: 

 – We obtained an understanding of management’s process for the recognition of discount
accruals at the reporting date based on expected or actual volume data under IFRS 15 
Revenue From Contracts with Customers.

 – We evaluated forecasting accuracy and management’s ability to appropriately estimate 

the year end discount accrual by comparing the prior year amount accrued to the amount
subsequently settled.

 – We tested the amount of the year end discount accrual through a combination of:

 – Developing an expectation for the amount based on the historical and current sales 
information recorded as a percentage of sales and comparing our expectation to the
amount recorded by management. 

 – Selecting a sample of customers based on current sales information and recalculating 

the discount accrual by and using the terms of the agreement, accumulated experience,
and historical and current sales information. 

 – Evaluating subsequent settlement of the year end discount accruals

 – Obtaining confirmations from customers to confirm sales data, contractual agreements

and/or outstanding receivables net of discounts payable.

Observation 

Applying the aforementioned materiality, we have audited the discount accruals for 
promotional allowances and volume rebates as recorded in the financial statements. 
Based on our procedures performed, we did not identify any reportable matters.

Heineken N.V. Annual Report 2020164

Independent Auditor’s Report

Expected credit losses for contracts with customers –  
Refer to Notes 7.2, 8.4 and 11.5 to the financial statements
Risk

HEINEKEN determines the impairment of receivables using a model which estimates the 
lifetime expected credit losses that will be incurred. Individually significant financial assets 
are tested for impairment on an individual basis. The remaining financial assets are assessed 
collectively in groups that share similar credit risk characteristics. In 2020 the outbreak of 
the COVID-19 pandemic and the related containment measures (including the closure of 
outlets) inherently resulted in a substantial decline in outstanding trade receivables with 
simultaneously more judgement involved in the calculation of expected credit losses on 
these and associated receivables (such as loans or advances to customers).

Further details on the accounting and disclosure requirements under IFRS 9 Financial 
Instruments, including management’s policies around credit management, are included in 
Notes 7.2, 8.4 and 11.5 to the financial statements respectively. These notes also explain the 
allowances for expected credit losses recorded at December 31, 2020 for a total amount of 
€504 million. 

Because of increasing judgement involved with the calculation of expected credit losses 
and the related higher decree of auditor judgement, we considered the recognition of 
impairments on receivables a key audit matter for our 2020 audit.
Our audit procedures related to management’s assessment of expected credit losses 
included, amongst others:

 – We obtained an understanding of management’s process and evaluated relevant controls

related to valuation of allowances of allowances for expected credit losses and the 
disclosure of credit risks under IFRS 9 Financial Instruments;

How the scope 
of our audit 
responded 
to the risk

 – We obtained an understanding of management’s process for the recognition of allowances
for  expected credit losses based on reasonable and supportable information available 
such as whether there has been a breach or deterioration of payments terms, a request for 
extended payment terms or a request for waived payment terms.

 – We evaluated management’s ability to appropriately estimate allowances for credit losses

and tested the amount recorded at year end through a combination of:

 – Developing an expectation for the amount based on the historical collection data and 
current supportable data on changes in customer payment behaviour and comparing
our expectation to the amount recorded by management. 

 – Testing subsequent collection of outstanding receivables and/or circulating 

confirmations to customers to confirm contractual agreements and/or the outstanding
receivables net of discounts payable.

Observation Applying the aforementioned materiality, we have audited the allowances for credit 

losses as recorded in the financial statements and the related disclosures required under 
IFRS 9 Financial Instruments included in Note 7.2, 8.4 and 11.5. Based on our procedures 
performed, we did not identify any reportable matters.

Impairment testing of intangible assets and property, plant and equipment –  
Refer to Notes 8.1, 8.2 and 8.3 to the financial statements
Risk

Intangible assets (including goodwill) and property, plant and equipment amounted to 
EUR 27,318 million at December 31, 2020 and represented 64 per cent of the consolidated 
total assets. For purposes of impairment testing, goodwill is allocated and monitored on 
a (groups of) Cash Generating Unit (‘CGU’) basis. Other intangibles and property, plant 
and equipment, are grouped to the smallest Cash Generating Units (‘CGUs’). For goodwill, 
management is required to assess the recoverable amount of the respective CGUs (of groups 
of CGUs). Recoverable amounts of other non-current assets are assessed upon the existence 
of a triggering event. Following the impact of COVID-19 on HEINEKEN’s markets and 
businesses, HEINEKEN has assessed all CGUs for an indication of an impairment, prepared 
multiple recovery scenarios for the impairment trigger tests (e.g. if and when the CGUs can 
return to pre-COVID-19 sales volumes) and performed impairment tests based on the single 
most likely scenario, accordingly. 

The estimated sales volumes, revenues and discount rates used in management’s trigger 
and impairment tests involved a higher degree of uncertainty due to the current market 
circumstances. Further details on the accounting and disclosure requirements under IAS 
36 Impairment of Assets are included in notes 8.1, 8.2 and 8.3 to the financial statements. 
These notes also explain the total impairment recorded in 2020, for a total amount of EUR 
963 million due to the impact of COVID-19 in some developing economies and in the on-
trade business (like cafés, bars and restaurants) in some developed economies.

Given the significant judgement made by management to estimate recoverable amounts in 
the current economic climate, procedures to evaluate the reasonableness of estimated sales 
volumes, revenues and discount rates used in management’s trigger and impairment tests 
of intangible assets and property, plant and equipment required a high degree of auditor 
judgement, including the need to involve our fair value specialists. 

Heineken N.V. Annual Report 2020165

Independent Auditor’s Report

Impairment testing of intangible assets and property, plant and equipment –  
Refer to Notes 8.1, 8.2 and 8.3 to the financial statements
How the scope 
of our audit 
responded 
to the risk

Our audit procedures related to the projected cash flows and discount rates used by 
management included the following, among others:

 – We obtained an understanding of management’s process over the impairment trigger 

tests and the impairment tests. 

 – We evaluated management’s ability to accurately forecast by comparing actual results to 

management’s historical forecasts. 

 – We evaluated sensitivities in management’s projections that could cause a substantial 

change to the impairments recorded, and or cause headroom to change in an impairment.

 – We evaluated projected cash flows and reviewed management’s scenario-analyses by:

 – Comparing the projections (and scenarios) to historical forecasts and information 
included in HEINEKEN’s internal communications to the management and the 
Executive Board.

 – Challenging and comparing the estimated sales volumes and revenues to, for example, 
external economic outlook data, external market data on the beer market and expected 
inflation rates.  

 – With the assistance of our fair value specialists, we evaluated the reasonableness of 

discount rates, including testing the source information underlying the determination of 
the discount rates, testing the mathematical accuracy of the calculation, and developing 
a range of independent estimates and comparing those to the discount rates selected 
by management.

Applying the aforementioned materiality, we did not identify any reportable matters 
in management’s assessment of the recoverability of intangible assets and property, 
plant and equipment, the impairments recorded and the disclosures in Note 8.1 and 8.2 
(including further disclosures on key uncertainties and scenarios assumed in management 
impairment testing).

Observation

Management judgement related to the provisions for uncertain tax positions and recoverability of 
deferred tax assets – Refer to Notes 9.3 and 12 to the financial statements
Risk

HEINEKEN operates across several tax jurisdictions and is subject to periodic challenges 
by local tax authorities during the normal course of business. In those cases where the 
amount of tax payable or recoverable is uncertain, management establishes provisions 
based on its judgement of the probable amount of the tax liability. Deferred tax assets are 
only recognised to the extent that it is probable that future taxable income will be available, 
against which unused tax losses can be utilised. This assessment is performed annually and 
based on budgets and business plans for the coming years, including planned commercial 
initiatives and the impact of COVID-19.

How the scope 
of our audit 
responded 
to the risk

The accounting for uncertain tax positions and deferred tax assets, as detailed in notes 9.3 
and 12 to the financial statements, inherently requires management to apply judgement in 
quantifying appropriate provisions (including assessing probable outcomes) for uncertain 
tax positions, and in determining the recoverability of deferred tax assets. Given the 
significant judgement applied by management, performing procedures to evaluate the 
reasonableness of probable outcomes for uncertain tax positions and the recoverability of 
deferred tax assets based on budgets and business plans, required a higher degree of auditor 
judgement and a need to involve our own in-country tax specialists.
Our audit procedures to address management’s judgement’s related to the provisions for 
uncertain tax positions and recoverability of deferred tax assets included the following, 
amongst others: 

 – We obtained an understanding of management’s tax process related to the valuation 

uncertain tax positions and the recoverability of deferred tax assets. 

 – We involved our own in-country tax specialists to assess tax risks, tax carry forward 

facilities, legislative developments and the status of ongoing local tax authority audits. 

 – We challenged management’s judgement applied in quantifying provisions for tax 
uncertainties and assessing probable outcomes based on correspondence with tax 
authorities, case law and opinions from management’s tax expert. 

 – We evaluated management’s ability to forecast taxable income by comparing prior 

forecasts on future taxable income with the actual income for the year.

 – We evaluated management’s recoverability assessment including the likelihood of 

generating sufficient future taxable income based on budgets, business plans and tax 
losses carry forward facilities in the various tax jurisdictions (including expiry dates).

Observation

Applying the aforementioned materiality, we have audited the provisions for uncertain tax 
positions and the valuation of deferred tax assets as well as the related disclosure in Notes 3, 
12 and 9.3 and have no reportable findings.

Heineken N.V. Annual Report 2020166

Independent Auditor’s Report

Internal controls over financial reporting

Report on the other information included in the Annual Report 2020 

Risk

HEINEKEN has implemented a control framework and operates various systems, processes 
and procedures that are important for reliable financial reporting. These systems and 
processes are operated both centrally as well as locally. 

We identified the Company’s internal controls over financial reporting as an area of focus as 
we consider internal controls over financial reporting as a basis for designing our procedures 
for the audit. In those instances where accounting procedures, associated IT and process 
level controls are not designed and/or effectively implemented, there are risks associated 
with financial reporting to which we need to tailor our substantive audit procedures.
Our procedures in the context of our audit engagement included the following, 
among others: 

 – We performed audit procedures on both the centrally and locally established process level

controls of the Company, including those relating to the various IT platforms.

How the scope 
of our audit 
responded 
to the risk

 – We performed walkthroughs to gain an understanding of the entity and to identify 

relevant controls. 

 – We tested the design of those controls and, where effective for the audit, we also tested

their operating effectiveness. 

 – In cases of deficiencies, we evaluated compensating controls and measures of the 

Company and tailored our procedures performed incremental substantive to address
the risk. 

 – We evaluated the information on internal controls in the Risk Management and Corporate

Governance section of the Report of the Executive Board. 

We note however that we are not required nor engaged to perform an audit of internal 
controls over financial reporting. Accordingly, we do not express an opinion on the 
effectiveness of HEINEKEN’s internal controls over financial reporting.

Observation We communicated our observations on internal controls over financial reporting to 

the Company’s Audit Committee. In our audit, and where deemed necessary, we have 
mitigated the effect of internal control observations through testing alternative controls 
or by extending our substantive audit procedures. Overall, we have obtained sufficient and 
appropriate evidence in response to the financial reporting risks.

In addition to the financial statements and our auditor’s report thereon, the Annual report 2020 contains 
other information that consists of:

 – Report of the Executive Board;

 – Report of the Supervisory Board;

 – Other Information pursuant to Part 9 of Book 2 of the Dutch Civil Code; and

 – Other information included in the Annual Report.

Based on the following procedures performed, we conclude that the other information:

 – is consistent with the financial statements and does not contain material misstatements; and

 – Contains the information as required by Part 9 of Book 2 of the Dutch Civil Code. 

We have read the other information. Based on our knowledge and understanding obtained through our 
audit of the financial statements or otherwise, we have considered whether the other information contains 
material misstatements.

By performing these procedures, we comply with the requirements of Part 9 of Book 2 of the Dutch Civil Code 
and the Dutch Standard 720. The scope of the procedures performed is substantially less than the scope of 
those performed in our audit of the financial statements.

The Executive Board is responsible for the preparation of the other information, including the Report of the 
Executive Board in accordance with Part 9 of Book 2 of the Dutch Civil Code and other information pursuant 
to Part 9 of Book 2 of the Dutch Civil Code.

Report on other legal and regulatory requirements

Engagement

We were engaged by the supervisory board as auditor of Heineken N.V. on April 24, 2014 as of and for the year 
ending 31 December 2015 and have operated as statutory auditor ever since that financial year. 

No prohibited non-audit services

We have not provided prohibited non-audit services as referred to in Article 5(1) of the EU Regulation on 
specific requirements regarding statutory audit of public-interest entities.

Heineken N.V. Annual Report 2020167

Independent Auditor’s Report

Description of responsibilities regarding the financial statements

Responsibilities of the Executive Board and the Supervisory Board for the financial statements

The Executive Board is responsible for the preparation and fair presentation of the financial statements in 
accordance with EU-IFRS and Part 9 of Book 2 of the Dutch Civil Code. Furthermore, the Executive Board is 
responsible for such internal control as the Executive Board determines is necessary to enable the preparation 
of the financial statements that are free from material misstatement, whether due to fraud or error.

As part of the preparation of the financial statements, the Executive Board is responsible for assessing the 
Company’s ability to continue as a going concern. Based on the financial reporting frameworks mentioned, 
the Executive Board should prepare the financial statements using the going concern basis of accounting 
unless the Executive Board either intends to liquidate the Company or to cease operations, or has no realistic 
alternative but to do so. 

The Executive Board should disclose events and circumstances that may cast significant doubt on the 
Company’s ability to continue as a going concern in the financial statements.

The Supervisory Board is responsible for overseeing the Company’s financial reporting process.

Our responsibilities for the audit of the financial statements

Our objective is to plan and perform the audit assignment in a manner that allows us to obtain sufficient and 
appropriate audit evidence for our opinion.

Our audit has been performed with a high, but not absolute, level of assurance, which means we may not 
detect all material errors and fraud during our audit.

 – Concluding on the appropriateness of management’s use of the going concern basis of accounting, and 

based on the audit evidence obtained, whether a material uncertainty exists related to events or conditions
that may cast significant doubt on the Company’s ability to continue as a going concern. If we conclude 
that a material uncertainty exists, we are required to draw attention in our auditor’s report to the related 
disclosures in the financial statements or, if such disclosures are inadequate, to modify our opinion. 
Our conclusions are based on the audit evidence obtained up to the date of our auditor’s report. However, 
future events or conditions may cause the Company to cease to continue as a going concern.

 – Evaluating the overall presentation, structure and content of the financial statements, including

the disclosures. 

 – Evaluating whether the financial statements represent the underlying transactions and events in a manner

that achieves fair presentation.

We communicate with the Supervisory Board regarding, among other matters, the planned scope and 
timing of the audit and significant audit findings, including any significant findings in internal control that 
we identified during our audit. In this respect we also submit an additional report to the audit committee in 
accordance with Article 11 of the EU Regulation on specific requirements regarding statutory audit of public-
interest entities. The information included in this additional report is consistent with our audit opinion in this 
auditor’s report.

We provide the supervisory board with a statement that we have complied with relevant ethical requirements 
regarding independence, and to communicate with them all relationships and other matters that may 
reasonably be thought to bear on our independence, and where applicable, related safeguards.

Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, 
they could reasonably be expected to influence the economic decisions of users taken on the basis of these 
financial statements. The materiality affects the nature, timing and extent of our audit procedures and the 
evaluation of the effect of identified misstatements on our opinion.

Amsterdam, 9 February 2021

Deloitte Accountants B.V. 

Initials for identification purposes:

We have exercised professional judgement and have maintained professional scepticism throughout 
the audit, in accordance with Dutch Standards on Auditing, ethical requirements and independence 
requirements. Our audit included e.g.:  

 – Identifying and assessing the risks of material misstatement of the financial statements, whether due to 
fraud or error, designing and performing audit procedures responsive to those risks, and obtaining audit
evidence that is sufficient and appropriate to provide a basis for our opinion. The risk of not detecting 
a material misstatement resulting from fraud is higher than for one resulting from error, as fraud may 
involve collusion, forgery, intentional omissions, misrepresentations, or the override of internal control.

 – Obtaining an understanding of internal control relevant to the audit in order to design audit procedures

that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the 
effectiveness of the Company’s internal control.

 – Evaluating the appropriateness of accounting policies used and the reasonableness of accounting

estimates and related disclosures made by management.

L. Albers

Heineken N.V. Annual Report 2020168

Assurance Report of the Independent Auditor (of non-financial indicators)

To the Annual General Meeting and other stakeholders of Heineken N.V. 

Our conclusion
We have reviewed a selection of sustainability data included in the accompanying Annual Report for the year ended December 31, 2020 (“the sustainability data”) of Heineken N.V (“the Company”), based in Amsterdam.

Based on our review, nothing has come to our attention that causes us to believe that the sustainability data of the Company is not prepared in all material respects, in accordance with the internally applied 
Reporting Criteria.

The objective of the review was to provide limited assurance on the following sustainability data (“KPIs”):

  Every drop – protecting water resources

  Advocating responsible consumption

 – Average water consumption in Breweries (hl/hl)

 – Average water consumption in water-stressed 

 – No. of sites without water treatment plant
 – Total amount of wastewater (in million m3)

areas (hl/hl)

 – Effluent organic load discharged to surface water 

 – Total water withdrawal per source (m3)

(kton COD)

 – No. of production units in water-stressed areas 
that started to implement their action plan for 
Water Balancing

  Drop the C – reducing CO2 emissions

 – % reduction in relative CO2 emissions 

 – % reduction CO2 emissions of purchased fridges in 

from production

the reporting year compared to 2010

 – % of electrical energy coming from 

 – Specific thermal energy consumption (MJ/HL)

 – % of companies who achieved 10% target for 

 – % of ingredients and nutrition information  

annual EHR investment

 – Number of OpCos having a relevant and active 

partnership to address alcohol abuse 

on pack and online for all our European beer  
and cider brands and on pack or online for 
the beer and cider brands of the rest of the 
world (estimated)

  Promoting health & safety

 – % of Life Saving Rules (LSR) compliance (in 
the breweries and in projects, commerce, 
distribution and logistics)

 – Total number of fatalities (personnel 

and contractors)

 – Total number of accidents (personnel 

and contractors)

 – Lost days of company personnel

 – Accident frequency

 – Accident severity

renewable sources

 – % of thermal energy coming from 

renewable sources

 – % reduction CO2 emissions in distribution across 

Europe and Americas

 – % of new fridges bought in reporting year that 

have one or more green features

  Sourcing sustainably

 – Specific electricity consumption (kWH/HL)

 – Total waste and co-products produced (tonnes)

  Growing with communities

 – Waste hierarchy in destination (%)

 – Corporate income tax per region (Euro)

 – Total tax contribution per category (Euro)

  Values and behaviours

 – % Gender representation at Senior 

 – Total number of different nationalities at 

Management levels

Senior Management

 – % of our main agricultural raw materials from 

 – % of OpCos compliant with four-step Supplier 

sustainable sources

Code Procedure

Carbon Footprint

 – Carbon footprint (2019 data)

 – % of agricultural raw materials locally sourced in 

Africa and the Middle East (estimated)

The information in scope of this engagement needs to be read and understood in conjunction with the Reporting 
Basis and Criteria for non-financial indicators as included in the Annual Report 2020 on page 151-159. 

Heineken N.V. Annual Report 2020169

Assurance Report of the Independent Auditor

Basis for our conclusion
We have performed our assurance engagement on the sustainability data in accordance with Dutch law, 
including Dutch Standard 3000A ‘Assurance engagements other than audits or reviews of historical financial 
information’. This assurance engagement is aimed at obtaining limited assurance. Our responsibilities in this 
regard are further described in the ‘Our responsibilities for the assurance engagement of the sustainability 
data’ section of our report.

We are independent of the Company in accordance with the ‘Verordening inzake de onafhankelijkheid van 
accountants bij assurance-opdrachten’ (ViO, Code of Ethics for Professional Accountants, a regulation with 
respect to independence). Furthermore we have complied with the ‘Verordening gedrags- en beroepsregels 
accountants’ (VGBA, Dutch Code of Ethics).

We believe that the evidence we have obtained is sufficient and appropriate to provide a basis for 
our conclusion.

Responsibilities of the Executive Board and the Supervisory Board
The Executive Board of the Company is responsible for the preparation of the sustainability data in 
accordance with the internally applied Reporting Criteria, including the identification of the intended users 
and the criteria being applicable for the purposes of the intended users.  

The Executive Board is also responsible for such internal control as it determines is necessary to enable the 
preparation, measurement or evaluation of the sustainability data that is free from material misstatement, 
whether due to fraud or errors.

The Supervisory Board is responsible for overseeing the Company’s reporting process. 

Our responsibilities for the assurance engagement of the sustainability data
Our responsibility is to plan and perform the assurance assignment in a manner that allows us to obtain 
sufficient and appropriate evidence for our conclusion.

The procedures performed in this context differ in nature and timing and are less extent as compared to 
reasonable assurance engagements. The level of assurance obtained in a limited assurance engagement is 
therefore substantially lower than the assurance that would have been obtained had a reasonable assurance 
engagement been performed.

We apply the ‘Nadere voorschriften kwaliteitssystemen’ (NVKS, Regulations for quality management 
systems) and accordingly maintain a comprehensive system of quality control including documented 
policies and procedures regarding compliance with ethical requirements, professional standards and 
applicable legal and regulatory requirements.

Misstatements can arise from fraud or errors and are considered material if, individually or in the aggregate, 
they could reasonably be expected to influence the decisions of users taken on the basis of the sustainability 
data. The materiality affects the nature, timing and extent of our procedures and the evaluation of the effect 
of identified misstatements on our conclusion.

Our assurance engagement included amongst others:

 – Gaining knowledge and obtaining an understanding of the sustainability data and other circumstances

regarding the engagement including gaining knowledge regarding internal controls.

 – An analytical review of the data and trends submitted.

 – Assessing the suitability of the Reporting Criteria.

Amsterdam, February 9, 2021 

Deloitte Accountants B.V.
L. Albers

Heineken N.V. Annual Report 2020170

Shareholder Information

Investor Relations
HEINEKEN is committed to maintaining an open and constructive dialogue with shareholders and 
bondholders. HEINEKEN aims to keep shareholders and bondholders updated by informing them clearly, 
accurately and in a timely manner about HEINEKEN’s strategy, performance and other matters and 
developments that could be relevant to investors’ decisions.

Ownership structure
Heading the HEINEKEN Group, the objective of Heineken Holding N.V., pursuant to its Articles of 
Association, has been to manage or supervise the management of the HEINEKEN Group and to provide 
services for Heineken N.V. The role Heineken Holding N.V. has performed for the HEINEKEN Group since 
1952 has been to safeguard its continuity, independence and stability and create conditions for controlled 
and steady growth of the activities of the HEINEKEN Group. The stability provided by this structure has 
enabled the HEINEKEN Group to remain independent and to rise to its present position as the brewer with 
the broadest international presence and one of the world’s largest brewing groups.

Every Heineken N.V. share held by Heineken Holding N.V. is matched by one share issued at the level of 
Heineken Holding N.V. These shares are traded at a lower price due to technical factors that are market-
specific. Heineken Holding N.V. holds 50.005% of the Heineken N.V. issued shares. L’Arche Green N.V. 
holds 52.599% of the Heineken Holding N.V. shares. The Heineken family holds 88.86% of L’Arche Green N.V. 
The remaining 11.14% of L’Arche Green N.V. is held by the Hoyer family. Mrs. de Carvalho-Heineken also owns 
a direct 0.03% stake in Heineken Holding N.V.

Heineken N.V. shares and options
Heineken N.V. shares are traded on Euronext Amsterdam, where the Company is included in the main 
AEX Index. The shares are listed under ISIN code NL0000009165. Prices for the shares may be accessed on 
Bloomberg under the symbol HEIA.NA and on the Reuters Equities 2000 Service under HEIA. AS. Options on 
Heineken N.V. shares are listed on Euronext Amsterdam.

In 2020, the average daily trading volume of Heineken N.V. shares was 730,451 shares.

Market capitalisation Heineken N.V.
Shares outstanding as at 31 December 2020: 575,722,881 shares of €1.60 nominal value (excluding own shares 
held by the Company).

At a year-end price of €91.22 on 31 December 2020, the market capitalisation of Heineken N.V. on the balance 
sheet date was €52.5 billion.

Year-end price
Highest closing price
Lowest closing price

€91.22
€104.95
€70.78

31 December 2020
19 February 2020
3 April 2020

Share distribution by geography 
Heineken N.V. shares*
Based on 238.3 million shares in free float (excluding the holding  
of Heineken Holding N.V. and FEMSA in Heineken N.V.)

40.1%

13.0%

2.2%

2.1%

7.0%

Heineken N.V. share price
In €, Euronext Amsterdam

2020

2019

2018

2017

2016

2015

91.22

94.92

77.20

86.93

71.26

78.77

0 10 20 30 40 50 60 70 80

90

100 110

Share price range
Average trade in 2020: 730,451 shares per day

Year-end price

17.0%

18.6%

Americas
UK/Ireland
Rest of Europe 
Rest of World 

Netherlands
Retail
Unidentified

*  Source: Cmi2i estimate based on available information December 2020.

Dividend per share
In €
2020
2019
2018
2017
2016
2015

0.70
1.68
1.60
1.47
1.34
1.30

Heineken Holding N.V. shares
The shares of Heineken Holding N.V. are traded on Euronext Amsterdam. The shares are listed under ISIN 
code NL0000008977. Prices for the shares may be accessed on Bloomberg under the symbol HEIO.NA and on 
the Reuters Equities 2000 Service under HEIO.AS.

In 2020, the average daily trading volume of Heineken Holding N.V. shares was 129,130 shares.

Heineken N.V. Annual Report 2020171

Shareholder Information

Market capitalisation Heineken Holding N.V.
Shares outstanding as at 31 December 2020: 288,030,168 shares of €1.60 nominal value.

At a year-end price of €77.05 on 31 December 2020, the market capitalisation of Heineken Holding N.V. 
on balance sheet date was €22.2 billion.

Year-end price
Highest closing price
Lowest closing price

€77.05
€94.30
€64.10

31 December 2020
17 January 2020
12 March 2020

Share distribution by geography 
Heineken Holding N.V. shares*
Based on 101.2 million shares in free float (excluding the holding of L’Arche 
Green N.V. and FEMSA in Heineken Holding N.V.)

36.2%

16.5%

4.5%

0.8%

3.1%

9.4%

Heineken Holding N.V.
In €, Euronext Amsterdam

2020

2019

2018

2017

2016

2015

77.05

86.40

73.75

82.49

66.14

71.00

0

10 20 30 40 50 60 70 80

90

100

Share price range
Average trade in 2020: 129,130 shares per day

Year-end price

29.5%

Americas
UK/Ireland
Rest of Europe 
Rest of World 

Netherlands
Retail
Unidentified

*  Source: Cmi2i estimate based on available information December 2020.

Dividend per share
In €
2020
2019
2018
2017
2016
2015

0.70
1.68
1.60
1.47
1.34
1.30

American Depositary Receipts (ADRs)
HEINEKEN’s shares are trading Over-the-Counter (OTC) in the US as American Depositary Receipts (ADRs). 
There are two separate HEINEKEN ADR programmes representing ownership respectively in: 1) Heineken 
N.V. and 2) Heineken Holding N.V. For both programmes, the ratio between HEINEKEN ADRs and the 
ordinary Dutch (€ denominated) shares is 2:1, i.e. two ADRs represent one HEINEKEN ordinary share. 
Deutsche Bank Trust Company Americas acts as depositary bank for HEINEKEN’s ADR programmes.

Heineken N.V. 

Heineken Holding N.V.

Ticker: HEINY 
ISIN: US4230123014 
CUSIP: 423012301 
Structure: Sponsored Level I ADR 
Exchange: OTCQX 
Ratio (DR:ORD): 2:1 

Ticker: HKHHY
ISIN: US4230081014
CUSIP: 423008101
Structure: Sponsored Level I ADR
Exchange: OTCQX
Ratio (DR:ORD): 2:1

ADR contact information
Deutsche Bank Shareholder Services 
c/o AST 
6201 15th Avenue Brooklyn, NY 11219, USA 
E-mail: db@astfinancial.com

Shareholder Service (toll-free) Tel. +1 866 249 2593

Shareholder Service (international) Tel. +1 718 921 8137

www.astfinancial.com

Heineken N.V. Annual Report 2020172

Shareholder Information

Financial calendar in 2021 for both Heineken N.V. and Heineken Holding N.V.

Announcement of 2020 results

Publication of Annual Report 2020

Trading update first quarter 2021

Annual General Meeting of Shareholders

Quotation ex-final dividend 2020

Final dividend 2020 payable

Announcement of half year results 2021

Quotation ex-interim dividend 2021

Interim dividend 2021 payable

Trading update third quarter 2021

Dividend policy
The dividend policy of Heineken N.V. intends to preserve the independence of the Company, to maintain a 
healthy financial structure and to retain sufficient earnings in order to grow the business both organically 
and through acquisitions.

The dividend payments are related to the annual development of the net profit before exceptional items and 
amortisation of brands (net profit beia), which translates in a dividend pay-out of 30-40%.

Dividends are paid in the form of an interim dividend and a final dividend. The interim dividend is 
fixed at 40% of the total dividend of the previous year. Annual dividend proposals will remain subject to 
shareholder approval.

As a matter of prudence in the volatile environment, HEINEKEN temporarily deviated from its dividend 
policy in 2020 by not paying an interim dividend following its half year results in August 2020. However, in 
compliance with its dividend policy, the recommended final dividend reflects a pay-out ratio between 30%-
40% of the full year net profit (beia).

10 February

19 February

21 April

22 April

26 April

6 May

2 August

4 August

11 August

27 October

Contact Heineken N.V. and Heineken Holding N.V.
Further information on Heineken N.V. and Heineken Holding N.V. is available from the Investor Relations 
department, telephone + 31 20 523 95 90 or by email: investors@heineken.com.

Further shareholder information is available on the Company’s website:  
www.theHEINEKENcompany.com/investors.

Heineken N.V. Annual Report 2020173

Bondholder Information

In September 2008, HEINEKEN established a Euro Medium Term Note (EMTN) Programme which was 
last updated in March 2020. The programme allows Heineken N.V. to issue Notes for a total amount of up to 
€20 billion. Approximately €11.2 billion is outstanding under the programme as at 31 December 2020.

In 2020 the following notes were issued under HEINEKEN’s Euro Medium Term Note Programme:

 – In March 2020, CHF100 million of privately placed 5-year Notes with a coupon of 0.6375%

 – In March 2020, €600 million of 5-year Notes with a coupon of 1.625%

 – In March 2020, €800 million of 10-year Notes with a coupon of 2.25%

 – In May 2020, €650 million of 13-year Notes with a coupon of 1.25%

 – In May 2020, €850 million of 20-year Notes with a coupon of 1.75%

Traded  
Heineken N.V. Notes

EUR EMTN 2021
EUR EMTN 2021
144A/RegS 2022
144A/RegS 2023
EUR EMTN 2023
EUR EMTN 2024
EUR EMTN 2024
EUR EMTN 2025
EUR EMTN 2025
EUR EMTN 2025
EUR EMTN 2025
EUR EMTN 2026
EUR EMTN 2027
EUR EMTN 2027

Issue date

Total face value 

Interest  
rate

Maturity

ISIN code

4 April 2013
10 September 2015
3 April 2012

EUR 500 million  2.000%
6 April 2021
EUR 500 million  1.250% 10 September 2021
USD 750 million  3.400%
10 October 2012 USD 1,000 million  2.750%
EUR 140 million  1.700%
23 October 2015
EUR 500 million  3.500%
19 March 2012
EUR 460 million  1.500%
7 December 2015
CHF 100 million  0.638%
25 March 2020
EUR 600 million  1.625%
30 March 2020
EUR 750 million  2.875%
2 August 2012
EUR 225 million  2.000%
20 October 2015
1.000%
EUR 500 million  1.375%
EUR 600 million  1.250%

23 October 2023
19 March 2024
7 December 2024
25 March 2025
30 March 2025
4 August 2025
20 October 2025
4 May 2026
29 January 2027
17 March 2027

XS0911691003
XS1288852939
1 April 2022 US423012AA16
1 April 2023 US423012AD54
XS1310154536
XS0758420748
XS1330434389
XS2145099201
XS2147977479
XS0811555183
XS1309072020
XS1401174633
XS1527192485
XS1877595444

29 November 2016
17 September 2018

4 May 2016 EUR 1,000 million1

Traded  
Heineken N.V. Notes

144A/RegS 2028
EUR EMTN 2029
EUR EMTN 2029
EUR EMTN 2030
EUR EMTN 2031
EUR EMTN 2032
EUR EMTN 2033
EUR EMTN 2033
EUR EMTN 2033
EUR EMTN 2040
144A/RegS 2042
144A/RegS 2047

Issue date

Total face value 

Interest  
rate

17 September 2018 EUR 750 million2

30 January 2014
3 October 2017
30 March 2020

29 March 2017 USD 1,100 million  3.500%
EUR 200 million  3.500%
EUR 800 million  1.500%
EUR 800 million  2.250%
1.750%
EUR 500 million  2.020%
EUR 180 million  3.250%
EUR 650 million  1.250%
EUR 100 million  2.562%
EUR 850 million  1.750%
10 October 2012 USD 500 million  4.000%
USD 650 million  4.350%

12 May 2017
15 April 2013
7 May 2020
19 April 2013
7 May 2020

29 March 2017

Maturity

ISIN code

30 July 2029
3 October 2029
30 March 2030
17 March 2031
12 May 2032
15 April 2033
7 May 2033
19 April 2033
7 May 2040

29 January 2028 US423012AF03
XS1024136282
XS1691781865
XS2147977636
XS1877595014
XS1611855237
XS0916345621
XS2168629967
XS0920838371
XS2168630205
1 October 2042 US423012AE38
29 March 2047 US423012AG85

1  Includes EUR 200 million tap issued on 15 July 2019.
2  Includes EUR 100 million tap issued on 5 June 2019.

The EMTN programme and the above Heineken N.V. Notes issued thereunder are listed on the Luxembourg 
Stock Exchange.

Traded Heineken Asia 
MTN Pte. Ltd. Notes

Issue date

Total face value 

Interest  
rate

Maturity

ISIN code

SGD MTN 2022

7 January 2010 SGD 16.25 million  4.000%

7 January 2022

SG7U93952517

The above Heineken Asia MTN Pte. Ltd. Notes are listed on the Singapore Exchange.

HEINEKEN has a €2.0 billion Euro Commercial Paper (ECP) programme to facilitate its cash management 
operations and to diversify its funding sources. There was €700 million ECP in issue per 31 December 2020.

Heineken N.V. Annual Report 2020174

Historical Summary

Revenue and profit
In millions of €

Revenue2
Net revenue3
Net revenue (beia)
Operating profit
Operating profit (beia)
as % of net revenue3
as % of total assets

Net profit/(loss)
Net profit (beia)
as % of shareholders’ equity
Dividend (proposed)
as % of net profit (beia)

Per share
In €

Cash flow from operating activities
Net profit (beia) – basic
Net profit (beia) – diluted
Dividend (proposed)
Shareholders’ equity

2020

2019

20181

2017

2016

2020

2019

20181

2017

2016

23,770
19,715
19,724
778
2,421
12.3
5.7

(204)
1,154
8.6
403
34.9

5.45
2.00
2.00
0.70
23.27

28,521
23,969
23,894
3,633
4,020
16.8
8.6

2,166
2,517
15.6
967
38.4

7.56
4.39
4.38
1.68
28.15

25,811
22,489
22,471
3,121
3,808
16.9
9.0

1,913
2,385
16.4
912
38.2

7.70
4.18
4.18
1.60
25.48

25,843
21,609
21,629
3,352
3,759
17.4
9.2

1,935
2,247
16.9
838
37.3

6.81
3.94
3.94
1.47
23.37

20,792
N/A
N/A
2,755
3,540
17.0
9.0

1,540
2,098
15.8
763
36.4

6.53
3.68
3.68
1.34
23.24

Cash flow statement
In millions of €

Cash flow from operations
Cash flow related to interest, 
dividend and income tax

Cash flow from operating activities
Cash flow (used in)/from operational 
investing activities

Free operating cash flow
Cash flow (used in)/from 
acquisitions and disposals
Dividends paid

Cash flow (used in)/from financing 
activities, excluding dividend

Net cash flow

4,232
(1,096)

3,136
(1,623)

1,513
185

(811)

2,049

5,556
(1,219)

4,337
(2,109)

2,228
(2,764)

5,540
(1,152)

4,388
(2,142)

2,246
(213)

4,924
(1,042)

3,882
(1,851)

2,031
(1,114)

(1,223)

(1,090)

(1,011)

207

123

45

4,720
(1,002)

3,718
(1,945)

1,773
(62)

(1,031)

359

2,936

(1,552)

1,066

(49)

1,039

Cash conversion ratio

111.3%

80.2%

85.4%

81.1%

75.0%

Financing ratios
Net debt/EBITDA (beia)

3.4

2.6

2.3

2.5

2.3

1  Restated for IAS 37.
2  2017 revenue has been restated due to changes in accounting policy on revenue (IFRS 15). 
3  Net revenue was introduced in 2017 due to changes in accounting policy on revenue (IFRS 15).

Heineken N.V. Annual Report 2020175

Historical Summary

Operating profit (beia)/net interest 
expense (beia)
Free operating cash flow/net debt
Net debt/shareholders’ equity

Financing
In millions of €

Share capital
Reserves and retained earnings

Shareholders’ equity
Non-controlling interest

Total equity
Post-retirement obligations
Provisions (including deferred tax liabilities)
Non-current borrowings
Other liabilities (excluding provisions)

Liabilities (excluding provisions and  
post-retirement obligations)
Total equity and liabilities
Shareholders’ equity/
(post-retirement obligations,  
provisions and liabilities)

2020

5.2

11%
1.06

922
12,470

13,392
1,000

14,392
938
2,103
14,616
10,583

25,199

42,632
0.47

2019

9.2

15%
0.95

922
15,225

16,147
1,164

17,311
1,189
2,362
13,366
12,276

25,642

46,504
0.55

20181

9.4

19%
0.83

922
13,603

14,525
1,183

15,708
954
2,428
12,628
10,433

23,061

42,151
0.55

2017

10.1

16%
0.89

922
12,399

13,321
1,200

14,521
1,289
2,643
12,166
10,415

22,581

41,034
0.50

2016

10.0

16%
0.77

922
12,316

13,238
1,335

14,573
1,420
2,128
10,920
10,280

21,200

39,321
0.53

Employment of capital
In millions of €

Property, plant and equipment
Intangible assets
Other non-current assets

Total non-current assets

Inventories
Trade and other current assets
Cash, cash equivalents and current 
other investments

Total current assets
Total assets

Total equity/total non-current assets
Current assets/current liabilities  
(excluding provisions)

1 Restated for IAS 37.

2020

2019

20181

2017

2016

11,551
15,767
6,294

13,269
17,769
7,047

11,359
17,459
4,208

11,117
17,670
3,999

33,612

38,085

33,026

32,786

1,958
3,062
4,000

2,213
4,385
1,821

1,920
4,302
2,903

1,814
3,992
2,442

9,232
17,424
4,528

31,184

1,618
3,484
3,035

9,020
42,632

8,419
46,504

9,125
42,151

8,248
41,034

8,137
39,321

0.43
0.86

0.45
0.69

0.48
0.89

0.44
0.80

0.47
0.79

Heineken N.V. Annual Report 2020176

Glossary

Acquisition-related intangible assets  
Acquisition-related intangible assets are assets that HEINEKEN only recognises as part of a purchase price 
allocation following an acquisition. This includes, among others, brands, customer-related and certain 
contract-based intangibles.  

EBITDA  
Earnings before interest, taxes, net finance expenses, depreciation and amortisation. EBITDA includes 
HEINEKEN’s share in net profit of joint ventures and associates.  

Beia  
Before exceptional items and amortisation of acquisition-related intangible assets.  

Effective tax rate  
Income tax expense expressed as a percentage of the profit before income tax, adjusted for share of profit of 
associates and joint ventures.  

Cash conversion ratio  
Free operating cash flow/net profit (beia) before deduction of non-controlling interests.  

Eia  
Exceptional items and amortisation of acquisition-related intangible assets.  

Cash flow (used in)/from operational investing activities 
This represents the total of cash flow from sale and purchase of Property, plant and equipment and Intangible 
assets, proceeds and receipts of Loans to customers and Other investments. 

Exceptional items 
Items of income and expense of such size, nature or incidence, that in the view of management their 
disclosure is relevant to explain the performance of HEINEKEN for the period. 

Centrally available financing headroom
This consists of the undrawn part of revolving credit facility and cash minus commercial paper and other 
short-term borrowings. 

Free operating cash flow  
This represents the total of cash flow from operating activities and cash flow from operational 
investing activities.  

Consolidation changes 
Changes as a result of acquisitions and disposals.

Depletions  
Sales by distributors to the retail trade. 

Dividend payout  
Proposed dividend as percentage of net profit (beia).  

Earnings per share (EPS)  

Basic  

Group net revenue (beia)  
Consolidated net revenue (beia) plus attributable share of net revenue (beia) from joint ventures 
and associates.

Group operating profit (beia) 
Consolidated operating profit (beia) plus attributable share of operating profit (beia) from joint ventures and 
associates, excluding Head Office and eliminations. 

Net debt  
Non-current and current interest-bearing borrowings (incl. lease liabilities), bank overdrafts and market 
value of cross-currency interest rate swaps less cash and cash equivalents.  

Net profit/(loss) divided by the weighted average number of shares – basic – during the year.  

Diluted  

Net profit/(loss) divided by the weighted average number of shares – diluted – during the year.  

Net profit/(loss)  
Profit/(loss) after deduction of non-controlling interests (profit/(loss) attributable to shareholders’ of 
the Company).  

Net revenue  
Revenue as defined in IFRS 15 (after discounts) minus the excise tax expense for those countries where the 
excise is borne by HEINEKEN.  

Heineken N.V. Annual Report 2020177

Glossary

Net revenue per hectolitre  
Net revenue divided by total consolidated volume. 

Total consolidated volume  

The sum of beer volume, non-beer volume and third party products volume. 

Organic growth  
Growth excluding the effect of foreign currency translational effects, consolidation changes, exceptional 
items and amortisation of acquisition-related intangible assets. 

Organic volume growth  
Growth in volume, excluding the effect of consolidation changes. 

Licensed volume 

100% of volume from HEINEKEN’s beer brands sold under licence agreements by joint ventures, associates 
and third parties. 

Group beer volume 

The sum of beer volume, licensed beer volume and attributable share of beer volume from joint ventures 
and associates. 

Price mix on a constant geographic basis  
Refers to the different components that influence net revenue per hectolitre, namely the changes in the 
absolute price of each individual sku and their weight in the portfolio. The weight of the countries in the total 
revenue in the base year is kept constant.  

Weighted average number of shares  

Basic  

Weighted average number of outstanding shares.  

Diluted  

Weighted average number of outstanding shares and the weighted average number of shares that would 
be issued on conversion of the dilutive potential shares into shares as a result of HEINEKEN’s share-based 
payment plans.  

Profit/(Loss)  
Total profit/(loss) of HEINEKEN before deduction of non-controlling interests.  

®  
All brand names mentioned in this report, including those brand names not marked by an ®, represent 
registered trademarks and are legally protected.  

Region  
A region is defined as HEINEKEN’s managerial classification of countries into geographical units.  

Volume  

Brand specific volume (Heineken® volume, Amstel® volume, etc.)  
Brand volume produced and sold by consolidated companies plus 100% of brand volume sold under licence 
agreements by joint ventures, associates and third parties.  

Beer volume  

Beer volume produced and sold by consolidated companies. 

Non-beer volume  

Cider, soft drinks and other non-beer volume produced and sold by consolidated companies.  

Third party products volume  

Volume of third party products (beer and non-beer) resold by consolidated companies.  

Heineken N.V. Annual Report 2020178

Disclaimer and Reference Information

This Annual Report contains forward-looking statements with regard to the financial position and results 
of HEINEKEN’s activities. These forward-looking statements are subject to risks and uncertainties that 
could cause actual results to differ materially from those expressed in the forward-looking statements. 
Many of these risks and uncertainties relate to factors that are beyond HEINEKEN’s ability to control 
or estimate precisely, such as future market and economic conditions, the behaviour of other market 
participants, changes in consumer preferences, the ability to successfully integrate acquired businesses 
and achieve anticipated synergies, costs of raw materials, interest-rate and exchange-rate fluctuations, 
changes in tax rates, changes in law, changes in pension costs, the actions of government regulators and 
weather conditions. These and other risk factors are detailed in this Annual Report. 

You are cautioned not to place undue reliance on these forward-looking statements, which speak only 
as of the date of this Annual Report. 

HEINEKEN does not undertake any obligation to update the forward-looking statements contained in 
this Annual Report. Market share estimates contained in this Annual Report are based on outside sources, 
such as specialised research institutes, in combination with management estimates.

A Heineken N.V. publication
Heineken N.V. 
P.O. Box 28 1000 AA Amsterdam 
The Netherlands

Telephone: +31 20 523 92 39 
Fax: +31 20 626 35 03

The full Annual Report can  
be downloaded as a PDF at:  
www.theHEINEKENcompany.com

Production and editing
Heineken N.V. Global Corporate Affairs

Text
HEINEKEN

Photography
Sander Stoepker pages 3 and 8

Graphic design and electronic publishing
Radley Yeldar:  www.ry.com

Heineken N.V. Annual Report 2020Heineken N.V.  Annual Report 2020