Quarterlytics / Industrials / Auto - Parts / Heineken N.V. / FY2015 Annual Report

Heineken N.V.
Annual Report 2015

HEIN · OTC Industrials
Claim this profile
Ticker HEIN
Exchange OTC
Sector Industrials
Industry Auto - Parts
Employees 10,000+
← All annual reports
FY2015 Annual Report · Heineken N.V.
Loading PDF…
Overview

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Other 
Information

Welcome to HEINEKEN
HEINEKEN is the world’s most international 
brewer with brands available in 179 countries 
around the world.

We are a proud 
independent global brewer 
committed to bringing 
enjoyment to consumers 
around the world.

We value a passion for 
quality, brands that people 
love, enjoyment of life, 
respect for people and 
for our planet.

We want to win in all 
markets with Heineken® 
and with a full brand 
portfolio in markets 
where we choose.

Further information online: 

theHEINEKENcompany.com
• Download the Annual Report
• Find out about HEINEKEN’s history
• Explore our countries and brands

Follow us on Twitter for news
and updates: @HEINEKENCorp

Contents
Contents

Overview
Overview
Performance highlights
Performance highlights
Key fi gures 
Key figures 

Report of the Executive Board
Report of the Executive Board
Chief Executive’s statement
Chief Executive’s statement
Executive Team
Executive Team
From Barley to Bar
From Barley to Bar

2 
2 
3 
3 

4 
4 
6 
6 
8 
8 

Operational Review
Operational Review
10  Our business priorities
10  Our business priorities
11  Win in premium led by Heineken®
11  Win in premium led by Heineken®
 Shape the cider category
12 
 Shape the cider category
12 
 Lead by cool marketing & innovation
13 
 Lead by cool marketing & innovation
13 
Be commercially assertive 
14 
Be commercially assertive 
14 
15  Drive end2end productivity
15  Drive end2end productivity
Brewing a Better World
16 
Brewing a Better World
16 

1    Heineken N.V. Annual Report 2015

65 
65 

67 
67 

 Consolidated Statement 
 Consolidated Statement  
of Changes in Equity
of Changes in Equity
 Notes to the Consolidated 
 Notes to the Consolidated 
Financial Statements
Financial Statements
132  Heineken N.V. Balance Sheet
132  Heineken N.V. Balance Sheet
132 
132 
133 
133 

 Heineken N.V. Income Statement
 Heineken N.V. Income Statement
 Notes to the Heineken N.V. 
 Notes to the Heineken N.V. 
Financial Statements
Financial Statements

Other Information
Other Information

141  Appropriation of Profi t
141  Appropriation of Profit
142  Independent Auditor’s Report
142  Independent Auditor’s Report
146  Shareholder Information
146  Shareholder Information
150  Bondholder Information
150  Bondholder Information
151  Historical Summary
151  Historical Summary
153  Glossary
153  Glossary

Regional Review
Regional Review

17  Our regions
17  Our regions
18 
Africa, Middle East and Eastern Europe
18  Africa, Middle East and Eastern Europe
Americas
19 
Americas
19 
20  Asia Pacifi c
20  Asia Pacific
Europe
21 
Europe
21 
Risk Management
22 
Risk Management
22 
Financial Review
28 
Financial Review
28 
34  Corporate Governance Statement
34  Corporate Governance Statement

Report of the Supervisory Board
Report of the Supervisory Board
To the Shareholders
To the Shareholders
Remuneration Report
Remuneration Report

47 
47 
51 
51 

Financial Statements
Financial Statements

60  Consolidated Income Statement
60  Consolidated Income Statement
 Consolidated Statement 
61 
 Consolidated Statement  
61 
of Comprehensive Income
of Comprehensive Income
 Consolidated Statement 
 Consolidated Statement  
of Financial Position
of Financial Position
 Consolidated Statement 
 Consolidated Statement  
of Cash Flows
of Cash Flows

62 
62 

63 
63 

Contents 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Performance highlights

“ Our strong performance in 2015 refl ects 
the successful execution of our strategy, 
as well as the relevance of our unique 
geographic diversity and portfolio of 
premium brands, led by Heineken®.”

Jean-François van Boxmeer
Chairman of the Executive Board/CEO

SUPERMERCARDO

Revenue
(in millions of EUR)

€20,511 m

2015

20,511

2014

2013

2012

2011

19,257

19,203

18,383

17,123

Consolidated beer volume
(in millions of hectolitres)

188.3mhl

2015

2014

2013

2012

2011

188.3

181.3

178.3

171.7

164.6

Heineken® volume 
in premium segment
(in millions of hectolitres)

Operating profi t (beia)
(in millions of EUR)

Net profi t (beia)
(in millions of EUR)

30.5mhl

€3,381m €2,048m

2015

2014

2013

2012

2011

30.5

29.5

28.1

29.1

27.4

2015

2014

2013

2012

2011

3,381

3,129

2,941

2,666

2,456

2015

2014

2013

2012

2011

2,048

1,758

1,585

1,661

1,584

2    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardContentsOverviewOther Information2015
20,511
3,381
1,892
2,048
4,841
4,722
741
1,692

37,714
13,535
11,510
45,131

2014
19,257
3,129
1,516
1,758
4,365
4,370
632
1,574

34,830
12,409
 10,9101
33,955

572,292,454
3.31
3.58
1.30
2.96
23.65
78.77
572,944,188
3.57

574,945,645
2.64
3.06
1.10
2.74
21.58
58.95
576,002,613
3.05

Change in %
6.5%
8.1%
24.8%
16.5%
10.9%
8.1%
17.2%
7.5%

8.3%
9.1%
5.5%
32.9%

(0.5)%
25.4%
17.0%
18.2%
8.0%
9.6%
33.6%
(0.5)%
17.0%

73,767

76,136

(3.1)%

16.5%

14.6%
2.44
36.2%
73.3%

16.2%

12.7%
2.501 
35.9%
78.9%

Key fi gures

Consolidated results
In millions of EUR
Revenue
Operating profi t (beia)
Net profi t
Net profi t (beia)
EBITDA
EBITDA (beia)
Dividend (proposed)
Free operating cash fl ow

Balance sheet
In millions of EUR
Total assets
Equity attributable to equity holders of the Company
Net debt position
Market capitalisation

Per share
Weighted average number of shares – basic
Net profi t
Net profi t (beia)
Dividend (proposed)
Free operating cash fl ow
Equity attributable to equity holders of the Company
Share price
Weighted average number of shares – diluted
Net profi t (beia) – diluted

Employees
Average number of employees (FTE)

Ratios
Operating profi t (beia) as a % of revenue
Net profi t as % of average equity attributable to equity
holders of the Company
Net debt/EBITDA (beia)
Dividend % payout
Cash conversion rate

1 Revised for the change in defi nition of net debt in 2015.

3    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardContentsOverviewOther InformationReport of the Executive Board

Left Jean-François van Boxmeer
Chairman of the Executive Board/CEO

Right Laurence Debroux
Member of the Executive Board/CFO

Chief Executive’s statement
Delivering sustainable growth

Our collaborations with global organisations 
such as UNIDO and WWF International, and 
with local stakeholders, are helping to reduce 
and balance our water usage. Solar power 
is enabling a number of our brands to be 
‘brewed by the sun’ – the latest being Tiger in 
Singapore. And we continued to make good 
progress in creating what will be the world’s 
fi rst carbon neutral brewery at Göss in Austria, 
a best practice that we will learn from and use 
elsewhere. Addressing the issues associated with 
alcohol abuse remains a priority. We continue 
to invest signifi cantly in ‘Enjoy Responsibly’ 
campaigns. In December, the fi rst of our 
markets launched the latest iteration: ‘Moderate 
Drinkers Wanted’. This is a compelling, yet light-
hearted, international campaign that engages 
women and encourages them to let men know 
that drinking in moderation is cool. 

marketing. 2015 was no exception with the
new James Bond fi lm ‘Spectre’, the Rugby
World Cup and the UEFA Champions League
all providing brilliant opportunities to engage 
our consumers. 

Our premium focus goes well beyond the 
Heineken® brand. Desperados and Strongbow 
are leading in the high-growth, global premium 
fl avoured beer and cider categories. And 
with Tiger and Dos Equis we have regional 
powerhouse brands that are gaining recognition 
around the world. We are also using our expertise 
to deliver premium extensions of local brands, 
like Birra Moretti Le Regionali in Italy, which 
are meeting the growing demand for premium-
quality brands that deliver a sense of local pride 
and loyalty. 

During the year we acquired a 50 per cent 
shareholding in the Lagunitas Brewing 
Company. The Lagunitas team has built one 
of the great US craft beer brands and we 
are looking forward to partnering with them 
to expand the brand globally. We will bring 
Lagunitas to parts of the world yet to be
reached by the craft brewing phenomenon.

Focus on premium 
Our strategic focus on premium brands is
allowing us to benefi t from continued and 
increasing consumer demand for premium
and craft beer. Our premium portfolio is
growing across all regions. 

Heineken® remains the world’s most valuable 
premium beer brand. It continues to grow across 
all regions. Our ability to achieve this is testament 
to the quality of the beer and our commitment 
to invest in high-impact, consumer-focused 

2015 has been another strong year for our 
business, refl ecting the continued success of our 
strategy. Our focus on premium brands, together 
with disciplined cost management, has enabled 
us to drive top- and bottom-line growth and at 
the same time to increase our operating margin 
by 23 basis points, after the impact of the 
divestiture of Empaque, in line with our guidance 
for the year. Consolidated revenue grew 3.5 per 
cent organically with revenue per hectolitre up 
1.3 per cent. Consolidated operating profi t (beia) 
grew 6.9 per cent organically.

The world in which we live and work
Our progress was achieved against a backdrop 
of signifi cant geopolitical, socio-economic and 
environmental challenges, all of which in one 
way or another had an impact on our business. 

It is therefore no coincidence that I begin my 
review with Brewing a Better World (BaBW), our 
approach to delivering sustainable growth and 
creating shared value across our stakeholders. 
The new thinking and partnerships that we 
are developing as part of this are central to 
navigating through, and ultimately meeting, 
the global challenges we face. At every stage 
of our business – from Barley to Bar – we 
are making positive progress in terms of 
achieving our targets. We also have a stronger 
understanding of how to optimise our impact 
in terms of the resources we use. 

4    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsChief Executive’s Statement continued

Shaping the cider category 
2015 was a landmark year for our cider business. 
We have made great progress in unlocking some 
of the technical, cost and regulatory barriers to 
growth and take-up by our global businesses. 
As a result, we have expanded availability to 
71 markets and for the fi rst time sold more 
than 1 million hl outside the UK. Consumers 
in Nigeria, Bulgaria and Singapore are now 
discovering the appeal of cider. And to 
complement this, the UK cider market is back
in growth thanks to new fl avour innovations
and increased investment in the category.

Innovations driving top-line growth 
Innovation is the engine of growth for our 
business. In 2015 9.2 per cent of our revenue 
was driven by innovations. Our consumer-
focus and insights enabled us to capitalise on 
the growing appetite for low and no alcohol 
products. Radler 2.0% and Radler 0.0% are now 
available in 45 countries on fi ve continents 
and are helping to create new and diff erent 
drinking opportunities. The focus on fi nding 
innovative new ways of delivering these and 
our other beers is also driving good results. The 
SUB, for the home market, and Brewlock in bars 
are ensuring a premium draught experience 
for consumers. Innovation is at the core of our 
business and is supported by our behaviours. 
Our focus is on investing in the types of 
innovation that will fuel continued growth 
in the future.

Accelerating delivery of global strategy 
Over many years we have learned and proved 
that success is achieved by having a well-
articulated, aligned strategy that leverages your 
strengths as a business and that is delivered 
with energy, innovation and commitment. At 
HEINEKEN we have all of this plus a relentless 
focus on improvement. Earlier in the year, we 
changed our operating model and ways of 
working in order to better deliver our strategy, 
to focus more on growth and to be more 
agile in responding to consumer needs in the 
marketplace. The business has been regrouped 

around four geographic regions, we have 
appointed a dedicated Chief Commercial
Offi  cer and we have streamlined the Head Offi  ce 
organisation. As a result our management 
structure is fl atter, our operating companies
are more empowered and our cost of doing 
business is lower. 

Consolidation in the industry
The competitive landscape will shift signifi cantly 
in 2016. We again demonstrated in 2015 that 
when we believe there is a clear opportunity to 
create value through acquisition or investment in 
new markets, we will act. In July, we inaugurated 
our $60 million greenfi eld brewery in Myanmar; 
in September we announced a new joint venture 
and brewery in Ivory Coast. 

We also realigned our partnership arrangements 
with Diageo in a number of key markets: we 
now have ownership of Desnoes & Geddes in 
Jamaica along with the iconic Red Stripe brand; 
we acquired Diageo’s shareholding in GAPL, 
giving us Guinness Anchor Berhad (GAB) in 
Malaysia and the licence for Guinness and ABC 
Stout in Singapore. As part of the transactions 
we also sold our minority interest in Ghana to 
Diageo. During the year we also restructured
our operations in South Africa and Namibia.
In Europe too we were active with the 
acquisition of Pivovarna Lasko in Slovenia.
I feel very confi dent that with our strategy,
well-balanced global footprint and fantastic 
people and brands we are ready to meet or
take advantage of whatever competitive 
challenges or opportunities that may come
our way. 2015 was a strong year for the 
Company and we are well positioned to build
on this momentum.

2016 outlook
In 2016 HEINEKEN expects to deliver further 
organic revenue and profi t growth despite an 
increasingly challenging external environment, 
with margin expansion in line with the medium 
term margin guidance of a year on year 
improvement in operating profi t (beia) margin 

of around 40bps. Assuming spot rates as
of 4 February 2016 the calculated negative 
currency translational impact would be 
approximately €60 million at consolidated 
operating profi t (beia), and €35 million at net 
profi t (beia). Foreign exchange markets remain 
very volatile. We expect an average interest 
rate of c.3.3%, and an eff ective tax rate (beia) 
broadly in line with 2015. Capital expenditure 
related to property, plant and equipment should 
be slightly above €2 billion (2015: €1.6 billion).

Thank you 
As I do every year, I want to thank all 
my colleagues around the world for their 
professionalism and commitment. It is a 
privilege to work with such a dynamic and 
diverse group and to lead this exceptional 
Company. The changes we made during the 
year at our Head Offi  ce were diffi  cult. We said 
goodbye to colleagues who had made a strong 
contribution to the Company. I want to thank 
them again for their hard work and commitment 
and to wish them well. I would also like to thank 
every single one of our consumers who – every 
day – make the choice to enjoy our brands and 
I would like to recognise our customers, partners 
and stakeholders for their continuing support 
and input into what we do and how we do it. 
The world and the challenges it presents will 
continue to test us into 2016 and beyond. But 
thanks to all our people, brands, global footprint 
and strategy, I believe we are well positioned to 
maintain the momentum we have created. 

Jean-François van Boxmeer

Chairman of the Executive Board/CEO
Amsterdam, 9 February 2016

5    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsExecutive Team
The two members of the Executive Board, the four Regional 
Presidents and four Chief Offi  cers form the Executive Team. 
The Executive Team is the highest consultative body within 
our Company. Its members are accountable for the global 
agendas for their particular function and are business
partners for our operating companies.

5

6

3

7

1

8

9

10

2

4

Key 
1. Jean-François van Boxmeer
2. Laurence Debroux
3. Marc Busain
4. Frans Eusman
5. Chris Van Steenbergen

6. Marc Gross
7. Jan Derck van Karnebeek
8. Roland Pirmez
9. Sean O’Neill
10. Stefan Orlowski

6    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContents1. Jean-François van Boxmeer (Belgian; 1961) 
Chairman Executive Board/CEO
In 2001, appointed member of the Executive Board and from 1 October 
2005, Chairman of the Executive Board/CEO. Joined HEINEKEN in 1984 
and held various management positions in Rwanda (Sales & Marketing 
Manager), Democratic Republic of Congo (General Manager), Poland 
(Managing Director), and Italy (Managing Director). Executive Board 
responsibility for HEINEKEN Regions and Global functions: Human 
Resources, Corporate Relations, Supply Chain, Commerce, Legal Aff airs, 
Strategy, Internal Audit and Company Secretary.

2. Laurence Debroux (French; 1969) 
Member Executive Board/CFO
In 2015, appointed member of the Executive Board. Joined HEINEKEN
in 2015 from JCDecaux where she had been Chief Financial and 
Administrative Offi  cer and member of the Executive Board since July 
2010. Prior to this, she spent 14 years with global healthcare company 
SANOFI where she held various management positions. Mrs. Debroux 
began her career in banking. Executive Board responsibility for Global 
functions: Finance, Tax & Financial Markets, Business Development, 
Procurement, Information Systems and Integrated Portfolio 
Management (IPM).

3. Marc Busain (Belgian; 1967) 
President Americas
In 2015, appointed President Americas. Marc Joined HEINEKEN in 
1995 as Managing Director HEINEKEN Burundi. In 2006, he became 
Managing Director HEINEKEN Egypt. He was appointed Managing 
Director HEINEKEN France in 2010. From 2011 until 2015, he was 
Managing Director CM/HEINEKEN Mexico. Prior to this, Marc worked 
in Africa for three years in a Painting and Coating production company.

4. Frans Eusman (Dutch; 1962) 
President Asia Pacifi c
In 2015, appointed President Asia Pacifi c. From 2010 until 2015 he was 
Chief Business Service Offi  cer. Frans joined HEINEKEN in 1987. He has 
worked in various fi nance and general management positions in Europe 
and Asia, which included his role as Corporate Control & Accounting 
Director from 2003 to 2005. From 2005 to 2010, he was President of 
HEINEKEN France.

5. Chris Van Steenbergen (Belgian; 1956)
Chief Human Resources Offi  cer 
In 2014, appointed Chief Human Resources Offi  cer. Joined HEINEKEN 
from Royal DSM where for the last four years he was Executive Vice 
President Corporate HR in the Netherlands. Prior to this, Chris spent more 
than 20 years in Senior HR and operational roles including Chief Human 
Resources Offi  cer Cadbury, President Europe Cadbury, CEO of Quick 
Restaurants SA in Belgium and Managing Director Randstad Belgium.

6. Marc Gross (French; 1958) 
Chief Supply Chain Offi  cer
In 2005, appointed Chief Supply Chain Offi  cer. Joined HEINEKEN in 
Greece as plant manager in 1995. In 1999, he became Regional Technical 
Director North, Central and Eastern Europe. In 2002, Marc became 
Managing Director of HEINEKEN Netherlands Supply. Prior to joining 
the Company, he held various management roles with international 
food and consumer businesses (Danone, Sara Lee).

7. Jan Derck van Karnebeek (Dutch; 1967)
Chief Commercial Offi  cer
In 2015, appointed Chief Commercial Offi  cer. From 2013 until 2015, 
he was President Central & Eastern Europe & Chief Sales Offi  cer. 
Jan Derck was appointed President Central and Eastern Europe in 2012. 
Joined HEINEKEN in 1991. In 1999, he was appointed Commercial 
Director HEINEKEN, Slovak Republic. In 2001, he became General 
Manager HEINEKEN Beer Systems in the Netherlands. From 2006 
until 2009, he managed HEINEKEN/CCHBC, Bulgaria and in 2009 
became Managing Director HEINEKEN Romania.

8. Roland Pirmez (Belgian; 1960)
President Africa, Middle East and Eastern Europe 
In 2015, appointed President Africa Middle East and Eastern Europe. 
From 2013 until 2015, he was President Asia Pacifi c and Chief Executive 
Offi  cer APB. Roland joined HEINEKEN in 1995. From 1995 to 1998, he 
was Managing Director of HEINEKEN Angola. In 1998, he was appointed 
General Manager Thai Asia Pacifi c Brewery Co. Ltd, Thailand and in 2002, 
he became Chief Executive Offi  cer of HEINEKEN Russia. In 2008, he 
returned to Asia as Chief Executive Offi  cer of Asia Pacifi c Breweries Ltd 
(now Heineken Asia Pacifi c Pte Ltd) until the takeover by HEINEKEN.

9. Sean O’Neill (British; 1963) 
Chief Corporate Relations Offi  cer
In 2005, appointed Chief Corporate Relations Offi  cer. Joined HEINEKEN 
in 2004, following eight years in senior roles within the alcoholic beverages 
sector. Prior to this, he held international management roles in the UK, 
Russia, the Middle East and Australia for a global corporate aff airs and 
communication consultancy.

10. Stefan Orlowski (Australian; 1966) 
President Europe
In 2015, appointed President Europe. From 2013 until 2015, he was 
President Americas. Stefan joined HEINEKEN in 1998 as Sales, Marketing 
and Distribution Director for Żywiec in Poland. From 2003 until 2005, 
Stefan was Chief Operating Offi  cer of Brau Union. In 2005, he became 
Managing Director of HEINEKEN Central and Eastern Europe. In 2007, 
Stefan was appointed Group Commerce Director HEINEKEN. From 2009 
he was Managing Director HEINEKEN UK.

7    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsFrom Barley to Bar
Our value chain uses many forms of capital, from the 
vital resources needed to brew our products, through
to the intellectual capital of our people and brands.
We continuously consider the sustainability of each
step with respect to our key focus areas.

AGRICULTURE

HEINEKEN Inputs

Financial
Shareholders’ equity, assets 
and borrowing

Natural
Land, water, energy and ecosystem

Human
Employees, training and benefi ts, safety 
and Code of Conduct

Manufactured
Buildings, breweries, equipment 
and supply chain

Social
Communities and NGOs

Intellectual
Brands, R&D, innovation, processes and 
corporate reputation

EMPLOYEES

HEINEKEN employs more than 73,000 people. They enjoy the benefi ts 
and rewards – pay, training, healthcare, career opportunities – their hard 
work deserves. The HEINEKEN Employees’ and Human Rights Policy 
supports and guides us all to act according to our core values. And our 
Global Code of Conduct ensures every employee knows what is expected 
of them. The annual employee ‘climate’ survey tracks engagement 
levels and action is required on dimensions which fall short.

BREWING

PACKAGING

The majority of our beer and cider is served 
in bottles, cans and kegs. We are constantly 
looking to innovate, fi nding ways to optimise 
the production of our packaging, such as 
light-weighting and increasing the recycling 
and re-use rate.

DISTRIBUTION

CUSTOMERS

COMMUNITY

The movement of our products around the globe is carefully 
managed. Several modes of transport are used, including 
road, rail and ocean freight as well as inland barges. Health 
and safety policies are in place to reduce the incidence of 
accidents. We optimise the distribution by changing the 
form of transport, training drivers on road safety, using more 
effi  cient engines, improved vehicle design and reassessment 
of distribution networks.

Millions of retailers, bars, restaurants and clubs 
serve a selection of our brands. New fridges 
purchased by HEINEKEN meet green standards 
and we continue to develop greener draught 
brewing equipment. We work in partnership 
to ensure our products are only sold to 
consumers of legal drinking age.

CONSUMERS

8    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsAGRICULTURE

We work with farmers worldwide to sustainably 
grow raw materials, like barley and hops, 
needed to brew our beers. In addition, we use 
bittersweet apples for cider-making. Local 
sourcing is a priority because of the shared 
value it creates for the local communities, 
the country and for HEINEKEN.

EMPLOYEES

BREWING

Brewing beer and making cider is an art. We own 11 malteries across the 
world and buy malted barley from business partners who have all signed 
our Supplier Code. We also operate 156 breweries, cider plants and other 
production facilities. Strict safety standards are adhered to. We invest in 
capacity expansion and build greenfi eld breweries, respecting all land 
rights. We are committed to improving energy and water effi  ciency and 
switching to more environmentally friendly energy sources where feasible.

PACKAGING

DISTRIBUTION

CUSTOMERS

COMMUNITY

Growing with communities underlines our ambition to have 
a positive impact in the communities where we live, work and 
sell our products. Our support is based on three building blocks: 
direct contributions made locally, shared-value projects, and the 
Heineken Africa Foundation (HAF). The biggest contribution
we make to communities is through the positive impact of our
business itself: creating jobs, providing business to suppliers and 
paying taxes that support local and national development.

9    Heineken N.V. Annual Report 2015

HEINEKEN outputs*

Financial
€20.5 billion revenue
€822 million income tax expense (beia)
27.8% eff ective income tax rate (beia)
Total dividend of €1.30 per share (to be approved
at 2015 AGM) 

Natural
Sustainably sourced raw materials:
21% barley, 58% hops and 71% bittersweet apples
21% renewable electricity under green certifi cates
2% own generated renewable electricity
3.8% renewable thermal energy used 

Human
Over 1.5 million training hours completed by employees 
50,000 employees completed HeiCode e-learning training 
2000+ employees completed Road safety training
6000+ employees completed Anti-bribery e-module 
53 nationalities represented in Senior Management 
77% employee ‘Climate’ engagement score

Manufactured
167 breweries, malteries, cider plants and other 
production facilities
25% water reduction since 2008 
24% energy reduction since 2008 

Social
Over €20 million donations
HAF €30 million endowment
115,000+ green fridges purchased in 2015 with 45% 
average energy saving compared to 2010
50 operating companies have a partnership to 
address alcohol-related harm 
Participation in Global Commitment to reduce 
alcohol-related harm

Intellectual
4.15 (out of 5) reputation rating across 30 countries
and 3,000 external stakeholders
250+ brands
€1.9bn revenue from innovations

CONSUMERS

Every day, millions of consumers in 179 countries 
choose to enjoy one of our more than 250 brands. 
We provide choice through our premium portfolio 
approach. Innovations, especially in the low and 
no alcohol categories, are meeting changing 
consumer tastes. Across the world we engage 
consumers on responsible drinking, most notably 
with the Heineken® brand campaigns.

* Non-fi nancial data are preliminary fi gures and not 
in scope for assurance. Final, assured data will be 
published in the 2015 Sustainability Report. 

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsOur business priorities
HEINEKEN is focused on six business priorities. They 
help us to achieve sustainable growth in all markets and 
to create value out of our heritage, global scale, people, 
brands and the green thread that unites us all around 
the world, the Heineken® brand.

Win in premium
led by Heineken®

Lead by cool
marketing & innovation 

SUPERMERCARDO

Drive end2end
productivity 

10    Heineken N.V. Annual Report 2015

Shape the
cider category 

ntinue d  g l o b a l roll-out o

f i

n

t

e

o

C

r

n

a

t

i

o

n

a

l brands

Heineken®

largest brand in

premium segment

E  I N   P REMIUM S

E

G

M

E

N

T

OLU M

V

30.5mhl

Be commercially
assertive

And we welcomed...

Brewing a Better World

in US Portfolio2nd

by volume 

Asia-Pacific2nd

by volume in

largest brand 

Explore our regional and local brands:

theHEINEKENcompany.com

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContents 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
Shape the

cider category 

Win in premium

led by Heineken®

Lead by cool

marketing & innovation 

SUPERMERCARDO

Drive end2end

productivity 

Win in premium
led by Heineken®

Heineken®, the undisputed leader  in 
the premium segment, is complemented
by a portfolio of other premium brands, 
to ensure we win in premium. 

Heineken®
largest brand in
premium segment

ntinue d  g l o b a l roll-out o

f i

n

o
C

t

e

r

n

a

t
i

o
n
a

l brands

E  I N   P REMIUM S

M

E

G

E

V

OLU M
30.5mhl

N

T

Be commercially

assertive

And we welcomed...

Brew a Better World

11    Heineken N.V. Annual Report 2015

in US Portfolio2nd

by volume 

Asia-Pacific2nd

largest brand 
by volume in

Explore our regional and local brands:
theHEINEKENcompany.com

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContents 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
Shape the 
cider category
HEINEKEN is the global leader in cider. 
With our established footprint, we are focusing 
on growing the cider category and creating 
a broader global cider portfolio. 

Strongbow® 
Apple Ciders 
locally produced
Bulgaria, Nigeria,
Singapore and 
Slovakia 

EXPANDING UK
CIDER MARKET 

Strongbow® Cloudy Apple,
Strongbow® Dark Fruits, 
Bulmers Zesty Blood Orange

FASTEST-

GROWING CIDER MARKETS
Romania, USA and Ireland 
Strongbow® 2nd largest
USA cider brand

 1mhl

sold outside 
UK for 
first time

Growing Strongbow® 
Apple Ciders
flavour portfolio
internationally  

digit

e
l

g

n

i

s

d

i

m
y
b
w

o lu m es gre

available in

71

countries

Global  c i d e r   v

12    Heineken N.V. Annual Report 2015

Discover how we are growing at HEINEKEN:
theHEINEKENcompany.com

I n n ovation

¤1.9bn

revenue from innovation

9.2%

Innovation rate 

up from 7.7% in 2014

Win with low

and no alcohol 

Radler 2.0% in  

45 markets  

ACROSS 5 CONTINENTS

0.0% beer  

now in 10 MARKETS 

Worldwide Partner of biggest ever tournament.

Final watched by more than 

120 million fans

View our latest campaigns at HEINEKEN:

theHEINEKENcompany.com

Partnership with 

JAMES BOND

0.5bn

SPECIAL 

EDITION 

BOTTLES 

Activated in

90MARKETS

109

markets activated

76%

Share of Voice

Most activated global Heineken® campaign

#CHAMPIONTHEMATCH

Rugby World Cup 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContents 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
Strongbow® 

Apple Ciders 

locally produced

Bulgaria, Nigeria,

Singapore and 

Slovakia 

EXPANDING UK

CIDER MARKET 

Strongbow® Cloudy Apple,

Strongbow® Dark Fruits, 

Bulmers Zesty Blood Orange

FASTEST-

GROWING CIDER MARKETS

Romania, USA and Ireland 

Strongbow® 2nd largest

USA cider brand

sold outside 

 1mhl

UK for 

first time

Growing Strongbow® 

Apple Ciders

flavour portfolio

internationally  

digit

e

l

g

n

i

s

d

i

m

y

b

w

o lu m es gre

available in

71

countries

Global  c i d e r   v

Lead by cool 
marketing & innovation 
HEINEKEN is committed to being part of the 
conversation with consumers and we continue
to unleash the power of our innovation, a core
part of our DNA. 

I n n ovation
¤1.9bn
9.2%

revenue from innovation

Innovation rate 
up from 7.7% in 2014

Partnership with 
JAMES BOND
0.5bn
90MARKETS

SPECIAL 
EDITION 
BOTTLES 

Activated in

Win with low
and no alcohol 
Radler 2.0% in  
45 markets  
ACROSS 5 CONTINENTS

0.0% beer  
now in 10 MARKETS 

#CHAMPIONTHEMATCH

Rugby World Cup 2015

109

markets activated

76%

Share of Voice

Most activated global Heineken® campaign

Discover how we are growing at HEINEKEN:

theHEINEKENcompany.com

13    Heineken N.V. Annual Report 2015

Worldwide Partner of biggest ever tournament.
Final watched by more than 

120 million fans

View our latest campaigns at HEINEKEN:
theHEINEKENcompany.com

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContents 
 
 
 
 
 
  
 
 
  
 
 
 
 
 
Be commercially 
assertive
HEINEKEN is driving excellence in outlet 
execution and ensuring availability, visibility,
and quality of our brands to win at point of sale. 

Excellent
Outlet
Execution  

GLOBAL ROLL-OUT
Common language… assessments… KPIs
BUILDING CAPABILITIES 

1moutlets in

scope 

GOING DIGITAL

GLOBAL WAY
OF WORKING
NEW SALES FORCE
TECHNOLOGY  

Executing our 
‘PICTURE OF SUCCESS’ 

SALES FORCE... PUTTING MORE

23,000
FEET ON THE 
STREET

Building a
world-class sales
community  
In 37 OpCos

2,700+

Sales people trained
at Global Sales Academy 

Driving
excellence 

SUPERMERCADO

Global 

Procurement

Delivering efficiencies

HEINEKEN GLOBAL SHARED SERVICES (HGSS)  

DELIVERING TRANSACTIONAL 

FINANCE ACTIVITIES

FINANCE SHARED SERVICES

CENTRES ESTABLISHED IN

o u ntries s

C

u

p

63

p

o

r

t

e

d

EU R O P E

25

languages

Covering

24operating companies

26

nationalities

25%

increase in productivity

invoice processing 

26%

reduction in

cost per invoice 

EXI C O

M

C

H

I

N

A

SI N G APO

R

E

BRA

Z

I

L

2,700

procurement-led 

cost reduction projects

Global Supply Chain

Improved customer service

REDUCED

water usage in

energy consumption in

66%

of our breweries

59%

of our breweries

INCREASED

productivity in

69%

of our breweries

14    Heineken N.V. Annual Report 2015

Read more at HEINEKEN:
theHEINEKENcompany.com

Find out more at:

theHEINEKENcompany.com

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContents 
 
 
 
 
 
 
 
 
Drive end2end 
productivity 
HEINEKEN is leveraging the global scale 
of its operations to deliver increased 
effi  ciencies across the business. 

SUPERMERCADO

HEINEKEN GLOBAL SHARED SERVICES (HGSS)  

DELIVERING TRANSACTIONAL 
FINANCE ACTIVITIES

FINANCE SHARED SERVICES
CENTRES ESTABLISHED IN

EU R O P E

languages

25
25%

Covering

24operating companies
26
26%

nationalities

increase in productivity
invoice processing 

reduction in
cost per invoice 

EXI C O

M

C

H

I

N
A

SI N G APO

R

E

BRA

Z

I

L

Global 
Procurement
Delivering efficiencies

o u ntries s

u

C

63

p

p

o

r

t
e
d

2,700

procurement-led 
cost reduction projects

Global Supply Chain
Improved customer service

REDUCED

water usage in

energy consumption in

66%

of our breweries

59%

of our breweries

INCREASED
productivity in

69%

of our breweries

Read more at HEINEKEN:

theHEINEKENcompany.com

Find out more at:
theHEINEKENcompany.com

15    Heineken N.V. Annual Report 2015

Excellent

Outlet

Execution  

GLOBAL ROLL-OUT

Common language… assessments… KPIs

BUILDING CAPABILITIES 

Driving

excellence 

1moutlets in

scope 

GOING DIGITAL

GLOBAL WAY

OF WORKING

NEW SALES FORCE

TECHNOLOGY  

Executing our 

‘PICTURE OF SUCCESS’ 

23,000

SALES FORCE... PUTTING MORE

FEET ON THE 

STREET

Building a

world-class sales

community  

In 37 OpCos

2,700+

Sales people trained

at Global Sales Academy 

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContents 
 
 
 
 
 
 
 
 
Brewing a Better World
Our approach to sustainability is embedded in the 
Company strategy and focuses on creating sustainable 
value for the business and our stakeholders.

g
o
t

g

n

w

a

eth e r  t o tackle
 scarcity

W

o

e
r

i
k
r

t

g

s

a

u

W
a
t
e
r

Ethiopia  
and 
Nigeria
joint stakeholder  
water stewardship 
workshops
wing continue s   t o   f
5 0   o p erating companies have partnership
to address alcohol-related harm

a ll

r

e

i

b

n

e

cal sourci n

o
L

g   t a rget in Afric
60%

a

b

G R O WING WITH
C O M MUNITIES

ECTIN G
URCES
ATER
W
O
S
E
R

T
O
R
P

A

D

R

E

C
O

S

V

N

P

O

S

O

C

U

N

A

T

M

S

I

P

I

N

B

T

I

L

G

E

O

N

Sustain a

50

countries

50,000

colleagues

SOURCIN G
SUSTAINA B L Y

b l y   s o urced raw m

a

t

e

r

i

a

l

s

e

n t s   in brewerie

s a

n

d

o

u

t

s

i

d
e
p
r
o
d

uction

Göss

To be 
first C02 neutral
brewery in Austria

y

2

0

2

0

uce acci d

d
e
R

P

H

R

E

O

A

M

S

L

A

T

O

F

H

T

E

I

T

A

N

Y

N

G

D

S
G
N
N
O
CI
SI
U
 EMIS
RED
CO 2

B r e w e d by the s
t   s o l a r  roof installation a
Our la r g

t o

u

s

e

r 

u

n

b

r

e

w

e

r

y

i

n

S

i

n
g
a
p
o
re

16    Heineken N.V. Annual Report 2015

Read more about sustainability at HEINEKEN:
theHEINEKENcompany.com

EUROPE

ASIA PACIFIC

AMERICAS

AFRICA, 

MIDDLE EAST AND 

EASTERN EUROPE

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContents 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
cal sourci n

g   t a rget in Afric

60%

a

b

y

o

L

2

0

2

0

G R O WING WITH

C O M MUNITIES

eth e r  t o tackle

g

o

t

g

n

i

k

r

o

W

w

a

t

e

r

 scarcity

Ethiopia  

and 

Nigeria

W

a

t

e

r

u

s

joint stakeholder  

water stewardship 

workshops

a

g

e

i

n

b

r

e

wing continue s   t o   f

a ll

5 0   o p erating companies have partnership

to address alcohol-related harm

ECTIN G

ATER

W

O

S

E

R

T

O

R

P

URCES

A

D

C

R

E

O

S

V

N

P

O

S

O

C

U

N

A

M

S

T

I

I

B

P

N

T

L

G

I

E

O

N

50

countries

50,000

colleagues

SOURCIN G

SUSTAINA B L Y

b l y   s o urced raw m

a

t

e

r

i

a

l

s

Sustain a

n t s   in brewerie

e

uce acci d

d

e

R

P

H

R

E

O

A

M

S

L

A

T

O

F

H

T

E

I

T

A

N

Y

N

G

D

S

N

O

SI

G

N

CI

U

 EMIS

RED

CO 2

Göss

To be 

first C02 neutral

brewery in Austria

B r e w e d by the s

t   s o l a r  roof installation a

s

e

Our la r g

s a

n

d

o

u

t

s

i

d

e

p

r

o

d

uction

u

n

t o

u

r 

b

r

e

w

e

r

y

i

n

S

i

n

g

a

p

o

re

Regional Review
Wherever you are in the world, you are able 
to enjoy one of our brands. We own, market 
and sell more than 250 of them.

 Europe
Consolidated beer volume

 76.6mhl

Asia Pacifi c
Consolidated beer volume

 19.8mhl

EUROPE

ASIA PACIFIC

AMERICAS

AFRICA, 
MIDDLE EAST AND 
EASTERN EUROPE

Americas

Consolidated beer volume

 56.0mhl

Africa, Middle East
and Eastern Europe
Consolidated beer volume

 35.9mhl

The Company’s new regional structure consists of four geographic regions: Africa, Middle East and Eastern Europe, Americas, Asia Pacifi c
and Europe. The changes from HEINEKEN’s previous regional structure are the combination of the previous regions of Western Europe and 
Central & Eastern Europe to form a single Europe region, and the addition of Russia and Belarus to the previous Africa, Middle East region 
to form a new Africa, Middle East and Eastern Europe region. The Americas and the Asia Pacifi c regions remain unchanged.

Read our regional announcement in full: theHEINEKENcompany.com

Read more about sustainability at HEINEKEN:

theHEINEKENcompany.com

17    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContents 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Africa, Middle East
and Eastern Europe

“Overall a challenging year for the region, 
largely due to tough macroeconomic 
conditions in Africa. Despite this, the depth 
of our portfolio and good progress with our 
innovation agenda helped to underpin solid 
performance. Whilst Nigeria was impacted 
by a weaker consumer environment we saw 
strong momentum in Ethiopia, and in Russia 
our premium brand portfolio continues to 
outperform the overall beer market.”

Roland Pirmez, President Africa, Middle East
and Eastern Europe

Revenue

Revenue as % of total

Key brands

¤3,263m

15.4%

Consolidated beer volume

Consolidated beer volume
as % of total

35.9mhl

19.1%

Heineken® volume 
in premium segment

4.6mhl

Operating profi t (beia)

¤579m

Operating profi t (beia) 
as % of total

17.1%

18    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsAmericas

“ Our portfolio strategy, continued 
investment in brands and excellent outlet 
execution supported strong revenue 
and profi t growth in most markets. We 
strengthened our brand portfolio further 
with the acquisition of Lagunitas and Red 
Stripe. This performance demonstrates 
our continued ability to deliver volume 
and value growth across the region.”

Marc Busain, President Americas

Revenue

Revenue as % of total

Key brands

¤5,159m

24.4%

Consolidated beer volume

Consolidated beer volume
as % of total

56.0mhl

29.7%

Heineken® volume 
in premium segment

9.4mhl

Operating profi t (beia)

¤904m

Operating profi t (beia) 
as % of total

26.7%

19    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsAsia Pacifi c

“ Another exciting year for the region as we 
expanded our regional footprint, including 
opening a brewery in Myanmar. Volume 
growth was led by an especially strong 
performance of the Tiger brand. Despite 
macroeconomic and regulatory headwinds 
in a number of markets, we delivered solid 
top- and bottom-line growth.”

Frans Eusman, President Asia Pacifi c

Revenue

Revenue as % of total

Key brands

¤2,483m

11.8%

Consolidated beer volume

Consolidated beer volume
as % of total

19.8mhl

10.5%

Heineken® volume 
in premium segment

6.4mhl

Operating profi t (beia)

¤702m

Operating profi t (beia) 
as % of total

20.8%

20    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsEurope

“A year of good progress with 
several key markets gaining share 
in the premium segment. Continued 
innovation in our beer and cider 
portfolio, improved effi  ciency and 
greater leverage of our position as 
Europe’s largest brewer helped drive 
top- and bottom-line growth.”

Stefan Orlowski, President Europe

Revenue

Revenue as % of total

Key brands

¤10,227m

48.4%

Consolidated beer volume

Consolidated beer volume
as % of total

76.6mhl

40.7%

Heineken® volume 
in premium segment

10.2mhl

Operating profi t (beia)

Operating profi t (beia) 
as % of total

¤1,196m 35.4%

21    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsRisk Management

This section presents an overview of HEINEKEN’s approach to risk management: HEINEKEN’s internal control and risk management systems, risk profi le, 
risk appetite and a description of the nature and extent of its exposure to risks.

Eff ective management of risk forms an integral part of how HEINEKEN operates as a business and is embedded in day-to-day operations. Responsibility 
for identifying potential strategic, operational, reporting and compliance risks, and for implementing fi t-for-purpose responses, lies primarily with line 
management. Group-wide risk management priorities are defi ned by regional and functional management and endorsed by the Executive Board, who 
bears ultimate responsibility for managing the main risks faced by the Company and for reviewing the adequacy of HEINEKEN’s internal control system.

Risk profi le
HEINEKEN is predominantly a single-product business, operating throughout the world in the alcohol industry. HEINEKEN is present in more than
70 countries, with a growing share of its revenues originated in emerging markets. 

In recent years, there has been increased media, social and political criticism directed at the alcoholic beverage industry. An increasingly negative 
perception in society towards alcohol could prompt legislators to implement further restrictive measures such as limitations on availability, advertising, 
sponsorships, distribution and points of sale and increased tax. This may cause changes in consumption trends, which could lead to a decrease in the brand 
equity and sales of HEINEKEN’s products. In addition, it could adversely aff ect HEINEKEN’s commercial freedom to operate and restrict the availability of 
HEINEKEN’s products.

HEINEKEN has undertaken business activities with other market parties in the form of joint ventures and strategic partnerships. Where HEINEKEN does not 
have eff ective control, decisions taken by these entities may not be fully harmonised with HEINEKEN’s strategic objectives. Moreover, HEINEKEN may not 
be able to identify and manage risks to the same extent as in the rest of the Group.

Risk appetite
The international spread of its business, a robust balance sheet and strong cash fl ow, as well as a commitment to prudent fi nancial management, form the 
context based on which HEINEKEN determines its appetite to risk. A structured risk management process allows HEINEKEN to take risks in a managed and 
controlled manner. Key to determining the risk appetite is the nature of the risks:

•  Strategic: Taking strategic risks is an inherent part of HEINEKEN’s entrepreneurial heritage. In its pursuit of balanced growth, HEINEKEN is open to 

certain risks linked to its presence in a wide array of developing countries. 

•  Operational: Depending on the type of the operational risk, HEINEKEN is cautious to averse. In particular, ensuring its employees’ and contractors’ 

safety, delivering the highest level of product quality and protecting its reputation have priority over any other business objective.

•  Reporting: HEINEKEN is averse to any risks that could jeopardise the integrity of its reporting. 
•  Compliance: HEINEKEN is averse to the risk of non-compliance with applicable laws or regulations, as well as with its own Code of Business Conduct.

HEINEKEN Business Framework

HEINEKEN
Vision, purpose and values

Behaviours 
How we act

Strategy
Our global priorities

One HEINEKEN 
How we govern internally

Code of Business Conduct 
How we behave

Rules 
How we work

Policies

Laws and regulations
Standards and Procedures

Risk Management
How we manage risks

Monitoring and Assurance

People

Processes

Systems

Data

Execution and change management

22    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsRisk Management continued

Risk Management and Internal Control
The HEINEKEN Governance, Risk and Compliance activities are an integral part of the HEINEKEN Business Framework. Based on the COSO reference 
model, this framework provides an overview of how HEINEKEN’s vision, purpose and values lie at the core of the Company’s strategic priorities, organisation 
structure and behaviours. Translating this into policies and processes, the Code of Business Conduct, Company Rules and Risk Management process enable 
the achievement of HEINEKEN’s strategic priorities while protecting the Company’s employees, assets and reputation.

Risk identifi cation and assessment
HEINEKEN’s risk management activities seek to ensure identifi cation and appropriate response to any signifi cant threat to the safety of its employees, 
the Company’s reputation, its assets and the achievement of its strategic objectives. To this end, HEINEKEN has put in place a comprehensive risk 
management system which identifi es, assesses, prioritises and manages risks on a continuous and systematic basis, and covers all subsidiaries across 
regions, countries, markets and corporate functions.

Ongoing identifi cation and assessment of risks is an integral part of HEINEKEN’s governance and business review. Implementation of adequate responses 
and progress of risk mitigating measures is monitored on a quarterly basis. In parallel, the risks reported by the operating companies are aggregated on a 
global level and serve as a basis to determine HEINEKEN’s risk management priorities and coordinated risk response across geographies. Accountability for 
mitigating, monitoring and reporting on each of the most signifi cant risks is assigned to functional directors. Internal policies and operational controls are 
periodically updated to refl ect both these key risks and the extent to which the Company is willing and able to mitigate them.

Internal control activities
HEINEKEN’s internal control activities aim to provide reasonable assurance as to the accuracy of fi nancial information, the Company’s compliance with 
applicable laws and internal policies and the eff ectiveness of internal processes.

The foundation for managing the Company’s operations are the Company Rules which translate HEINEKEN’s objectives and strategies into clear rules. 
They articulate how to work as they comprise all mandatory standards and procedures. Compliance with the rules is tested every year through self-
assessment of key processes and controls by management. Appropriate action plans for defi ciencies are established by local management. Progress 
on these remediation steps is monitored and reported on at least a quarterly basis.

Underpinning the Company Rules and supporting HEINEKEN’s ethical culture, the fi rst rule pertains to the Code of Business Conduct. The Code 
of Business Conduct and its underlying policies set out the expected standard of behaviour of all HEINEKEN employees and third parties working with 
HEINEKEN. Adherence to these policies is supported by regular training and a reporting platform available 24/7 where employees and third parties can 
speak up confi dentially and securely if they observe or suspect ethics violations.

Assurance
HEINEKEN has a ‘three lines of defence’ structure in place:

•  Operational management, as fi rst line of defence, has the ownership, responsibility and accountability for assessing, controlling

and mitigating risks. 

•  HEINEKEN’s internal control function (‘Process & Control Improvement’), as second line of defence, oversees compliance with HEINEKEN’s

fi nancial reporting policies, drives continuous process improvement, facilitates risk assessments and ensures follow-up of identifi ed risks or defi ciencies. 
Additional control activities are performed by the Accounting & Reporting and Business Control functions.

•  Acting as third line of defence, HEINEKEN’s internal audit function (‘Global Audit’) is mandated to perform Group-wide reviews of key processes

based on HEINEKEN’s strategic priorities and most signifi cant risk areas.

Global Audit provides independent and objective assurance and consultancy services. Global Audit employs a systematic and disciplined approach to 
evaluate and improve the organisation’s governance and risk management processes including reliability of information, compliance with laws, regulations 
and procedures, and effi  cient and eff ective use of resources. The methodology followed by Global Audit is in accordance with the standards of the Institute 
of Internal Auditors and other relevant governing bodies.

23    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsRisk Management continued

Main risks
The following risk overview highlights the main risks could hinder HEINEKEN in achieving its fi nancial and strategic objectives or could represent a threat to 
the business. This overview does not include all risks and uncertainties that may ultimately aff ect the Company: some risks currently deemed immaterial,
or unknown to the Company, could ultimately have an adverse impact on HEINEKEN’s fi nancial performance, reputation, business objectives, employees 
or assets. Timely discovery and accurate evaluation of such risks is at the core of HEINEKEN’s risk management processes. The fi nancial risks are dealt with 
separately in note 32 to the Financial Statements. The Statement of the Executive Board is included in the Corporate Governance Statement on page 34.

Strategic risks

Risk description

Regulatory Changes related to Alcohol
Alcohol remains under scrutiny in many markets and prompts 
regulators to take further restrictive measures including restrictions 
and/or bans on advertising and marketing, sponsorship, points of sale, 
and increased taxes leading to lower revenues and profi t.
Specifi c risks include:
•  Increased restrictions on commercial freedom
•  Increased taxes and duties
•  Increased restrictions on availability

Economic and political environment
The economic and political uncertainties could impact our business 
and that of our customers. This may lead to lower volumes, pressure 
on selling prices and increased credit risk and suppliers’ insolvency.
Specifi c risks include:
•  Downtrading
•  Increased taxes
•  Insolvency of key customers or of critical suppliers
•  Impairment of goodwill related to acquisitions
•  Adverse exchange rate fl uctuations
•  Pension plan shortfalls due to developments in the

fi nancial markets

Customer relationships
Maintaining strong relationships with our customers is key for 
brand positioning and availability to consumers. Consolidation among 
our customers may aff ect our ability to obtain pricing and favourable 
trade terms, and negatively impact our operating margin.
Specifi c risks include:
•  Limited ability to raise prices
•  Increased cost of promotional activities
•  Inability to secure appropriate shelf space

Changing consumer preferences 
Consumers’ preferences and behaviours are evolving, shaping an 
increasingly complex and fragmented beer category. This requires 
HEINEKEN to constantly adapt its product off ering, innovate and 
invest to maintain the relevance and strength of its brands. Failure 
to do so would in the longer term aff ect our revenues and profi t
Specifi c risks include:
•  Inability to further build our brands due to lack of consumer insight
•  Loss of brand equity and market share of HEINEKEN brands

24    Heineken N.V. Annual Report 2015

Risk Management
•  Placing of responsible consumption labels on HEINEKEN’s products 
•  Continuous advocacy of responsible consumption of HEINEKEN 

products

•  Co-operation with governments, NGOs and businesses to prevent 

abusive consumption

•  Global commitments by alcohol producers to support reduction in 

abusive consumption

•  Innovations in low alcohol and alcohol-free products

•  Monitoring and mitigating actions related to customers’ solvency
•  Global Credit Policy
•  Supplier selection process
•  Developing contingency plans
•  Taking prudent balance sheet measures
•  Strengthening of short-term liquidity positions
•  Training country general managers in Public Aff airs

•  Management of customer relationships at central level 

(multinational customers) as well as local level

•  Development of joint business plans with distributors and 

key retailers

•  Central commercial capabilities programme to enhance sales 

performance (Excellent Outlet Execution)

•  Strengthened commercial organisation
•  Central marketing academy
•  Investments in consumer and market intelligence
•  Strengthened innovation organisation and focus to anticipate

and respond to industry changes

•  Investments in protecting brands, including the registration

of trademarks, anti-counterfeit measures and domain names

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsRisk Management continued

Risk description
Management capabilities
HEINEKEN relies on the skills of its people to lead its growth agenda 
and strategic change programmes. HEINEKEN may not be successful 
in attracting, developing and retaining talented staff  with the required 
capabilities, which may jeopardize our capacity to execute our strategy 
and achieve the targeted returns.
Specifi c risks include:
•  Shortage of skilled staff  to fi ll current and future positions
•  Lower than required quality of staff  in key positions

Risk Management
•  Strengthening of the management talent pipeline
•  Deepening of appraisal and evaluation processes
•  Broad range of management development programmes and initiatives
•  Functional Resource Committees 
•  Implementation of a new People Strategy, including supporting

global tooling.

Industry consolidation
Consolidation of the alcoholic beverage industry has accelerated 
in 2015 and may aff ect existing market dynamics in the future.
Specifi c risks include:
•  Competitive disadvantage with suppliers
•  Increased competition on commercial spent and customer 

acquisition strategies 

•  Improved cost effi  ciency by lifting end-to-end productivity
•  Execution of HEINEKEN’s strategy to maintain and develop our 

competitive advantages

•  Permanent market intelligence ensuring timely identifi cation of 

promising acquisition targets

•  Robust balance sheet providing access to liquidity when required
•  Proven business integration capabilities

Operational risks

Risk description
Safety, Health and Environment (SHE)
HEINEKEN is committed to providing a safe workplace for all 
employees and contractors. Despite the controls in place, incidents 
and accidents may happen in the brewery, the supply chain and in 
HEINEKEN’s route-to-market.
Specifi c risks include:
•  Physical injuries
•  Fatalities to employees, contractors or members of the public.

Supply chain continuity
Disruptions in the supply chain could lead to HEINEKEN’s inability to 
deliver key products to key customers, revenue loss and brand damage. 
Changes in the availability or price of raw materials, commodities, 
energy and water may result in a shortage of those resources or 
increased costs.
Specifi c risks include:
•  Failure of IT systems
•  Factors beyond our control such as natural disasters, political 

instability, military confl icts, epidemic disease

•  Limited availability of production materials or resources, 

including water, leading to business disruption

Risk Management
•  Establishing ‘Safety First’ as a key business behaviour
•  Global safety programme to strengthen global standards, organisation, 

processes and competencies

•  Training and development focus on safety leadership and

safety behaviours

•  Global reporting and deployment of accidents, incidents and near- 

misses to drive continuous improvement

•  Global compliance monitoring and gap-closing
•  Establishing Health and Safety as a key pillar in Brewing a Better World

•  Business continuity plans and back-up scenarios
•  Global Procurement organisation, strategy and policies:

 – Supplier performance measurement system 
 – Suppliers’ solvency monitoring
 – Long-term commodity contracts
 – Dual suppliers policy for all primary production materials

•  Ownership of several strategic malteries
•  Increased focus on sustainable water sourcing and water protection
•  Global insurance policies

25    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsRisk Management
•  Global production standards and governance,

product Quality Assurance 
•  Recall and crisis procedures
•  Global production material standards and governance
•  Global and local supplier governance, including periodic

suppliers review

•  Company-wide sustainability programme covering suppliers risk, 

production material risk and country risk

•  Strengthened information security policy
•  Implementation and testing of continuity measures with our 

outsourcing partners

•  Implementation of measures to secure confi dentiality and integrity

of data

•  Back-up of core operating data with separate contingency systems
•  Increased centralisation of IT systems allowing central enforcement

of security measures

•  Eff ective use of social media and consumer and marketing intelligence
•  Monitoring of social media platforms by various departments 
(Marketing, Corporate Relations, Legal Aff airs) and monitoring
response systems including dedicated digital dashboard

•  Selection and prioritisation of business improvement projects
•  Involvement of top management in all major projects
•  Planning of projects and monitoring of third party providers, 

project costs and benefi ts

•  Consistent and eff ective project and programme portfolio

governance organisation 

Risk Management continued

Operational risks continued

Risk description
Product safety and integrity
HEINEKEN is committed to achieving the highest standards for 
integrity and safety of its products. Poor quality of any of its products 
may result in health hazards, reputational damage, lower volumes
and fi nancial liabilities.
Specifi c risks include:
•  Accidental or malicious contamination
•  Insuffi  cient quality of products
•  Cost of recalls

Information security
HEINEKEN’s business relies heavily on its IT infrastructure. Failure of 
its IT system or a breach in the security infrastructure may lead to 
business disruption, loss of confi dential information, fi nancial and 
reputational damage.
Specifi c risks include:
•  Disruption of processes outsourced to shared service centres
•  Unauthorised access / Security breaches/ Cyber crime
•  Reliability of key IT suppliers

Social media
Having a strong online presence and developing the opportunities 
off ered by social media involves new challenges and risks. HEINEKEN 
may not be able to control information or respond in a timely manner 
to threats to the Company’s reputation, which could materially aff ect 
its brand equity and income-generating capacity.
Specifi c risks include:
•  Rapid and large-scale spread of damaging claims or comments 

about HEINEKEN among social media users

•  Use of fake HEINEKEN accounts to spread misinformation

about the Company or its products

Execution and change management
In the last years, HEINEKEN has engaged in several signifi cant 
business improvement projects. The large number of operating 
companies and their varying level of integration represent a specifi c 
challenge to these projects. These strategic transformation 
programmes may not deliver the expected benefi ts or may incur 
signifi cant cost or time overruns.
Specifi c risks include:
•  Lower than expected benefi ts
•  Ineff ective or ineffi  cient programme execution aff ecting supply 
chain, wholesale business, support functions, quality standards, 
business plans and synergies

26    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsRisk Management continued

Reporting risks

Risk description
Historically HEINEKEN has grown its footprint organically and through 
mergers and acquisitions, which contributed to a diverse landscape of 
processes and systems and a low level of centralisation. Deviations 
from the common accounting and reporting processes and related 
controls could impair the accuracy of the data used for Group 
reporting and external communication. 
Specifi c risks include:
•  Diverging accounting and reporting processes or controls 
•  Unauthorised access to fi nancial data
•  Improper segregation of duties 

Risk Management
•  Common accounting policies and standard chart of accounts
•  HEINEKEN Risk and Control Matrix implemented across the operating 

companies and including controls at Group level 

•  Internal Controls on Financial Reporting (ICFR) testing, including 

planned remediation of defi ciencies

•  Internal Letters of Representation 
•  Monitoring of critical access and segregation of duties confl icts

with Access Control Monitoring Tooling

•  Training and global support towards balance sheet reconciliations

and reporting.

Compliance risks

Risk description
Non-compliance
Changes in the legal and regulatory environment tend to increase 
the risk of non-compliance to local and global laws and regulations. 
Failure to comply with applicable regulations could lead to fi nes, 
claims and brand damage. 
Specifi c risks include:
•  Non-compliance with the Company Rules and the Code of 

Business Conduct

•  Non-compliance with competition law
•  Non-compliance to local tax regulations
•  Non-compliance with marketing and advertisement regulations, 

among others on under legal drinking age consumers

Risk Management
•  Embedding of certain risk and control systems and processes aimed

at compliance with all applicable laws and regulations

•  Assessment of compliance with the Company Rules and the Code

of Business Conduct

•  Global functions (such as legal and tax) to maintain the standards

and procedures and develop relevant training

27    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsFinancial Review

Results from operating activities 

In millions of EUR
Revenue
Other income
Raw materials, consumables and services
Personnel expenses
Amortisation, depreciation and impairments
Total expenses
Results from operating activities
Share of profi t of associates and joint ventures and impairments thereof (net of income tax)
EBIT

2015
20,511
411
(12,931)
(3,322)
(1,594)
(17,847)
3,075
172
3,247

2014
19,257
93
(12,053)
(3,080)
(1,437)
(16,570)
2,780
148
2,928

Consolidation impact 
The main consolidation changes impacting 2015 are: 

•  The disposal of the Mexican packaging business EMPAQUE completed on 18 February 2015. 
•  On 7 October 2015, HEINEKEN and Diageo plc (‘Diageo’) completed a transaction to bring increased focus to their respective beer businesses:
 –   HEINEKEN acquired Diageo’s 57.9 per cent stake in Jamaican listed Desnoes & Geddes (‘D&G’) taking its shareholding to 73.3 per cent. 
 –   HEINEKEN now has full ownership of GAPL Pte Ltd (‘GAPL’), having acquired Diageo’s shareholding, which was slightly lower than 50 per cent.

GAPL owns 51 per cent of the issued share capital of Guinness Anchor Berhad, which is listed on the Malaysian Stock Exchange. 

•  On 15 October 2015, HEINEKEN completed the acquisition of a 53.43 per cent stake in Pivovarna Laško d.d. in Slovenia. 
•  On 1 December 2015, HEINEKEN completed the restructuring of the operations in South Africa and Namibia. In South Africa, HEINEKEN now holds

a 75 per cent stake in DHN Drinks (Pty) Limited and a 75 per cent stake in Sedibeng Brewery (Pty) Limited. 

•  The acquisition of the indirect shareholding of Coca-Cola HBC in Zagorka AD, the Bulgarian brewer, which increased HEINEKEN’s ownership to a 

controlling stake of 98.86 per cent. The transaction completed on 27 October 2014. 

Revenue 
Revenue increased by 6.5 per cent to EUR20,511. Currency impact contributed 2.5 per cent (EUR489 million), largely driven by appreciation of the British 
pound (+11 per cent), US Dollar and Vietnamese dong (+16 per cent). The impact of consolidation changes was EUR85 million, adding 0.5 per cent. 
The organic revenue increase of 3.5 per cent comprised of total consolidated volume growth of 2.2 per cent, and a 1.3 per cent increase in revenue 
per hectolitre.

Total expenses (beia) 
Total expenses (beia) were EUR17,130 million, up by 2.9 per cent organically. On an organic basis, input costs increased by 4.7 per cent and by 
2.4 per cent on a per hectolitre basis driven by mix and adverse foreign currency. Marketing and selling (beia) expenses increased organically by 
6.3 per cent to EUR2,755 million, representing 13.4 per cent of revenues (2014: 12.7 per cent). Personnel expenses increased organically by 1.9 per cent 
to EUR3,322 million.

28    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsFinancial Review continued

The 2015 exceptional items included in EBIT contain the amortisation of acquisition-related intangibles for EUR321 million (2014: EUR291 million), the 
disposal gain for EMPAQUE of EUR379 million, restructuring expenses of EUR106 million (2014: EUR111 million) and the impairment of intangible assets 
and P, P & E of EUR78 million (2014: EUR21 million). Additional exceptional items included in EBIT are the write down of assets and recording of provisions 
in DRC and Rwanda for an amount of EUR79 million and the combined loss on the Previously Held Equity Interests of GAB, DHN and Sedibeng of 
EUR19 million. 

Operating profi t (beia)
Operating profi t (beia) was EUR3,381 million, up 6.9 per cent organically, with a EUR104 million benefi t from favourable foreign currency and a EUR69 
million decline from consolidation. Higher revenue and the benefi t of realised cost savings was partly off set by higher marketing and selling expenses. 

Share of net profi t of associates and joint ventures
Share of net profi t of associates and joint ventures (beia) increased from EUR139 million to EUR177 million. On an organic basis, an increase of EUR38 
million refl ected a higher share of net profi t mainly from the joint venture operations in South Africa.

Results (beia)

In millions of EUR
Results from operating activities
Share of profi t of associates and joint ventures and impairments thereof (net of income tax)
EBIT
Exceptional items and amortisation of acquisition-related intangible assets included in EBIT
EBIT (beia)
Share of profi t of associates and joint ventures and impairments thereof (beia) (net of income tax)
Operating profi t (beia)

Profi t attributable to equity holders of the Company (net profi t)
Exceptional items and amortisation of acquisition-related intangible assets included in EBIT
Exceptional items included in fi nance costs
Exceptional items included in income tax expense
Exceptional items included in non-controlling interest
Net profi t (beia)

2015
3,075
172
3,247
311
3,558
(177)
3,381

1,892
311
(18)
(124)
(13)
2,048

2014
2,780
148
2,928
340
3,268
(139)
3,129

1,516
340
(1)
(52)
(45)
1,758

29    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsFinancial Review continued

EBIT (beia) and net profi t (beia)

In millions of EUR
2014
Organic growth
Changes in consolidation
Eff ects of movement in exchange rates
2015

EBIT to profi t

In millions of EUR
EBIT
Net interest expenses
Other net fi nance income/(expenses)
Profi t before income tax
Income tax expenses
Profi t

EBIT beia
3,268
255
(82)
117
3,558

Net profi t beia
1,758
277
(57)
70
2,048

2015
3,247
(352)
(57)
2,838
(697)
2,141

2014
2,928
(409)
(79)
2,440
(732)
1,708

Net fi nance expenses (beia)
Net interest expenses (beia) decreased by EUR57 million to EUR352 million, refl ecting a lower average eff ective interest rate on outstanding debts. 
The average interest rate in 2015 was 3.3 per cent compared with 3.7 per cent in 2014.

Other net fi nance expenses (beia) decreased by EUR4 million to EUR76 million.

Income tax expense (beia)
The eff ective tax rate (beia) was 27.8 per cent (2014: 29.7 per cent). The decrease was mainly due to a number of one-off  tax benefi ts as well as lower tax 
rates in some countries.

Earnings per share diluted
Earnings per share – diluted increased to EUR3.30 (2014: EUR2.63). Earnings per share – diluted (beia) increased by 17 per cent from EUR3.05 to EUR3.57.

EBIT to EBITDA (beia)

In millions of EUR
EBIT
Depreciation and impairments of property, plant and equipment
Amortisation and impairment of intangible assets
EBITDA
Exceptional items
EBITDA (beia)

2015
3,247
1,222
372
4,841
(119)
4,722

2014
2,928
1,088
349
4,365
5
4,370

30    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsFinancial Review continued

Cash fl ow

In millions of EUR
Cash fl ow from operations before changes in working capital and provisions
Total change in working capital
Change in provisions and employee benefi ts
Cash fl ow from operations
Cash fl ow related to interest, dividend and income tax
Cash fl ow from operating activities
Cash fl ow (used in)/from operational investing activities
Free operating cash fl ow
Cash fl ow (used in)/from acquisitions and disposals
Cash fl ow (used in)/from fi nancing activities
Net cash fl ow

Cash conversion ratio

2015
4,280
371
(165)
4,486
(997)
3,489
(1,797)
1,692
(267)
(1,173)
252

73%

2014
4,279
27
(166)
4,140
(1,082)
3,058
(1,484)
1,574
(189)
(2,453)
(1,068)

79%

Capital expenditure and cash fl ow
Capital expenditure related to property, plant and equipment amounted to EUR1,638 million in 2015 (2014: EUR1,494 million) representing 8.0 per cent of 
revenues. The increase in capital expenditure on the prior year included investing in capacity expansion in Ethiopia, Cambodia, East Timor, Ivory Coast, 
Mexico, Brazil and China. 

Free operating cash fl ow amounted to EUR1,692 million (2014: EUR1,574 million), higher than last year primarily due a positive benefi t from working 
capital, which more than off set the higher capital expenditure. 

Financial structure

In millions of EUR
Total equity
Deferred tax liabilities
Employee benefi ts
Provisions
Interest-bearing loans and borrowings
Other liabilities
Total equity and liabilities

2015
15,070
1,858
1,289
474
12,565
6,458
37,714

%
40
5
3
1
34
17
100

2014
13,452
1,503
1,443
563
11,757
6,112
34,830

%
39
4
4
2
34
17
100

Total equity 
as a percentage of total assets

       Net debt/EBITDA (beia) ratio

2011

2012

2013

2014

2015

37.2

35.6

37.1

38.6

40.0

2011

2012

2013

2014

2015

3.1

2.3

2.6

2.5

2.4

31    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContents 
 
 
 
 
Financial Review continued

Financing and liquidity
Equity attributable to equity holders of the Company increased by EUR1,126 million to EUR13,535 million, mainly driven by net profi t of EUR1,892 million 
being partly off set by dividends paid of EUR676 million.

Total gross debt amounts to EUR12,565 million (2014: EUR11,757 million). Net debt1 increased to EUR11,510 million (2014: EUR10,910 million) as the cash 
outfl ow for dividends, share buyback, acquisitions and foreign currency impact on debt exceeded the strong FOCF and proceeds of the EMPAQUE 
divestment.

HEINEKEN remains focused on cash fl ow generation and disciplined working capital management, with a commitment to a long-term target net debt/
EBITDA (beia) ratio of below 2.5. The net debt/EBITDA (beia) ratio was 2.4 on 31 December 2015 (2014: 2.5).

In 2015, HEINEKEN extended its EUR2,500 million revolving credit facility by one year and the facility matures now in 2020. The facility is committed
by a group of 19 banks and has one further one-year extension option.

On 10 September 2015, HEINEKEN issued 6-year Notes for a principal amount of EUR500 million with a coupon of 1.25 per cent. In October HEINEKEN 
privately placed EUR540 million of 7-year USD Notes, 8-year and 10-year EUR Notes, with a weighted average yield of approximately 2.4 per cent.
On 1 December 2015, HEINEKEN issued 9-year Notes for a principal amount of EUR460 million with a coupon of 1.5 per cent. All these Notes have been 
issued under HEINEKEN’s Euro Medium Term Note Programme. The proceeds of the Notes were used for general corporate purposes.

In 2015, HEINEKEN has launched a EUR1,000 million Euro Commercial Paper programme to facilitate its cash management operations and
to further diversify its funding sources. EUR237 million was in issue as per 31 December 2015.

Heineken N.V. was assigned solid investment grade credit ratings by Moody’s Investor Service and Standard & Poor’s in 2012. The ratings from both 
agencies, Baa1/P-2 and BBB+/A-2 respectively, have ‘stable’ outlooks as per the date of the 2015 Annual Report.

Following the completion of the divestment of EMPAQUE in February 2015, HEINEKEN announced that it would deploy up to EUR750 million of the 
proceeds for a share buyback program in 2015. HEINEKEN announced with its third quarter trading update on 28 October 2015 that it would discontinue 
the share buyback in light of the recently announced acquisitions. HEINEKEN purchased 5,229,279 shares for a total consideration of EUR365 million.

Currency split of net debt
This currency breakdown includes the eff ect of derivatives, which are used to hedge intercompany lending denominated in currencies other than Euro. Of 
total net interest-bearing debt, 55 per cent is denominated in Euro and 33 per cent is US dollar-related. This is including the eff ect of cross-currency interest 
rate swaps on some of the non-Euro denominated debt. The fair value of these cross-currency interest rate swaps form part of net debt.

1  HEINEKEN has amended its net debt defi nition to include derivative fi nancial instruments designated as cash fl ow hedges if these hedges are considered to be 
inextricably linked to the underlying borrowings. The change in this defi nition has resulted in a reduction in net debt of EUR215 million at December 2015 and 
EUR166 million at 31 December 2014.

32    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsFinancial Review continued

Currency split of net debt 
Currency split of net debt
in millions of EUR

Obligatory long- term debt repayments
Obligatory debt repayments
in millions of EUR

7%

5%

33%

55%

•  EUR 
•  USD + USD proxy 
•  GBP 
•  Other 

55% 

33%

5%

7%

2016

2017

2018

2019

2020

2021

2022

2023

2024

2025

>2025

866

1,300

1,081

1,085

1,028

1,022

833

1,059

960

975

1,014

Profi t appropriation
The Heineken N.V. dividend policy is to payout a ratio of 30 per cent to 40 per cent of full-year net profi t (beia). For 2015, payment of a total cash dividend 
of EUR1.30 per share (2014: EUR1.10) will be proposed to the Annual General Meeting. This implies a 36 per cent payout ratio, in line with the payout ratio 
in 2014. If approved, a fi nal dividend of EUR0.86 per share will be paid on 4 May 2016, as an interim dividend of EUR0.44 per share was paid on 12 August 
2015. The payment will be subject to a 15 per cent Dutch withholding tax. The ex-fi nal dividend date for Heineken N.V. shares will be 25 April 2016.

33    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContents 
 
 
 
 
 
 
Corporate Governance Statement

Introduction
Heineken N.V. (the ‘Company’) is a public company with limited liability 
incorporated under the laws of the Netherlands. Its shares are listed
on the Amsterdam Stock Exchange, Euronext Amsterdam. 

The Company’s management and supervision structure is organized in a 
so-called two-tier system, which consists of an Executive Board (made up 
of two executive directors) and a Supervisory Board (made up of 10 non-
executive directors). The Supervisory Board supervises the Executive Board 
and ensures that external experience and knowledge are embedded in the 
Company’s way of operating. These two Boards are independent of one 
another and accountable to the Annual General Meeting (AGM).

The Company is required to comply with, among other regulations, the 
Dutch Corporate Governance Code (as lastly amended on 10 December 
2008) (the ‘Code’). Deviations from the Code are explained in accordance 
with the Code’s “comply or explain” principle. 

In this report, the Company addresses its corporate governance structure 
and states to what extent it applies the best practice provisions of the Code, 
and explains which best practice provisions of the Code the Company does 
not apply, and why. This report also includes the information that the 
Company is required to disclose pursuant to the Dutch governmental decree 
on Article 10 Takeover Directive and the governmental decree on Corporate 
Governance. Substantial changes in the Company’s corporate governance 
structure and in the Company’s compliance with the Code, if any, will be 
submitted to the AGM for discussion under a separate agenda item. 

Executive Board
General
The role of the Executive Board is to manage the Company, which means, 
among other things, that it is responsible for setting and achieving the 
operational and fi nancial objectives of the Company, the design of the 
strategy to achieve the objectives, the parameters to be applied in relation 
to the strategy (for example, in respect of the fi nancial ratios), the associated 
risk profi le, the development of results and corporate social responsibility 
issues that are relevant to the Company. The Executive Board is accountable 
for this to the Supervisory Board and to the AGM. In discharging its role, 
the Executive Board shall be guided by the interests of all of the Company 
and its affi  liated enterprises, taking into consideration the interests of the 
Company’s stakeholders. The Executive Board is responsible for complying 
with all primary and secondary legislation, for managing the risks associated 
with the Company’s activities and for fi nancing the Company.

The Company has four operating regions: Europe, The Americas, Africa 
Middle East and Eastern Europe, and Asia Pacifi c. Each region is headed by 
a President. The two members of the Executive Board, the four Presidents 
and four Chief Offi  cers jointly form the Executive Team (formerly known 
as the Executive Committee). The Executive Team is responsible for the 
implementation of key priorities and strategies across the organisation.

Executive Board members are appointed by the AGM from a non-binding 
nomination drawn up by the Supervisory Board. The Supervisory Board 
appoints one of the Executive Board members as Chairman/CEO. 
The AGM can dismiss members of the Executive Board by a majority 
of the votes cast, if the subject majority at least represents one-third 
of the issued capital. 

In 2015, the AGM approved a proposal to appoint Mrs. Laurence Debroux
to the Executive Board, in succession of Mr. René Hooft Graafl and.
For 2016, no (re)appointments to the Executive Board are scheduled 
to be proposed to the AGM.

34    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsMembers of the Executive Board are not allowed to hold more than two 
supervisory board memberships or non-executive directorships in a Large 
Dutch Entity or foreign equivalent. Acceptance of such external supervisory 
board memberships or non-executive directorships by members of the 
Executive Board is subject to approval by the Supervisory Board, which 
has delegated this authority to the Selection & Appointment Committee.

Pursuant to the Act on Management and Supervision (the ‘Act’), which 
came into force on 1 January 2013, executive boards of large Dutch 
public companies, such as Heineken N.V., are deemed to have a balanced 
composition if they consist of at least 30 per cent female and 30 per cent 
male members. Currently, the Executive Board is composed of one male 
and one female member, and is therefore deemed to be balanced within 
the meaning of the Act.

Confl ict of interest
Dealing with (apparent) confl icts of interest between the Company and 
members of its Executive Board is governed by the Articles of Association 
of the Company (the ‘Articles of Association’) and the Code. A member of 
the Executive Board shall not take part in any discussion or decision-making 
that involves a subject or transaction in relation to which he has a personal 
confl ict of interest with the Company. Decisions to enter into transactions 
under which members have confl icts of interest that are of material 
signifi cance to the Company and/or the relevant member(s) of the 
Executive Board require the approval of the Supervisory Board. Any such 
decisions shall be published in the Annual Report for the relevant year, 
along with a reference to the confl ict of interest and a declaration that 
the relevant best practice provisions of the Code have been complied with. 
In 2015, no transactions were reported under which a member of the 
Executive Board had a confl ict of interest that was of material signifi cance.

Corporate Governance Statement continued

Composition of the Executive Board
The Executive Board currently consists of two members, Chairman/CEO 
Jean-François (J.F.M.L.) van Boxmeer and CFO Laurence Debroux. 
Information on these Executive Board members is provided below.

Jean-François (J.F.M.L.) van Boxmeer (1961)
Belgian nationality; male.
Initial appointment in 2001;
Reappointment: 2013*;
four-year term ends in 2017; 
Chairman/CEO (since 2005).
No supervisory board seats (or non-executive board memberships) in Large 
Dutch Entities**. 
Other positions***: Mondelēz International, USA; Henkel AG & Co., Germany; 
The Dutch Opera (Chairman).

Laurence Debroux (1969)
French nationality; female.
Initial appointment in 2015;
four-year term ends in 2019;
CFO (since 2015).
No supervisory board seats (or non-executive board memberships) 
in Large Dutch Entities**.
Other positions***: Natixis.

*  For the maximum period of four years.
**   Large Dutch Entities are Dutch N.V.s, B.V.s or Foundations (that are required

to prepare annual accounts pursuant to Chapter 9 of Book 2 of the Dutch Civil 
Code or similar legislation) that meet two of the following criteria (on a 
consolidated basis) on two consecutive balance sheet dates:
(i)   The value of the assets (according to the balance sheet with the 

explanatory notes and on the basis of acquisition and manufacturing 
costs) exceeds EUR17.5 million (as of 1 January 2016: EUR20 million);

(ii)   The net turnover exceeds EUR35 million (as of 1 January 2016:

EUR40 million);

(iii)  The average number of employees is at least 250.

***  Under ‘Other positions’, other functions are mentioned that may be relevant 

to performance of the duties of the Executive Board.

Best practice provision II.1.1 of the Code recommends that an Executive 
Board member is appointed for a maximum period of four years and that 
a member may be reappointed for a term of not more than four years 
at a time. In compliance with this best practice provision, the Supervisory 
Board has drawn up a rotation schedule in order to avoid, as far as possible, 
a situation in which Executive Board members retire at the same time. 

35    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsCorporate Governance Statement continued

Remuneration
In line with the remuneration policy adopted by the AGM, the remuneration 
of the members of the Executive Board is determined by the Supervisory 
Board, upon recommendation of the Remuneration Committee. The 
remuneration policy and the elements of the remuneration of the Executive 
Board members are set out in the Remuneration Report and notes 29 and 
35 to the Financial Statements. The main elements of the employment 
agreement with Mr. Van Boxmeer and the service agreement with Mrs. 
Debroux are available on our corporate website. 

Risk Management and Control System for Financial Reporting
The risk management and control system for fi nancial reporting includes 
clear accounting policies, a standard chart of accounts and annual Letters 
of Representation signed by regional, functional and local management. 
Common systems and embedded control frameworks support common 
accounting and regular fi nancial reporting in standard forms. Internal 
controls over fi nancial reporting are part of the assurance model, 
implemented and operated by management, monitored and assessed
by the Process & Control Improvement function. A review by the internal 
audit function provides additional assurance on the fi nancial reporting.
The external auditor also reports on internal control issues through their 
management letters, and attend the regional and certain local
assurance meetings.

Supervisory Board 
General
The role of the Supervisory Board is to supervise the management 
of the Executive Board and the general aff airs of the Company 
and its affi  liated enterprises, as well as to assist the Executive Board 
by providing advice. In discharging its role, the Supervisory Board 
shall be guided by the interests of the Company and its affi  liated 
enterprises and shall take into account the relevant interest of the 
Company’s stakeholders. 

The supervision of the Executive Board by the Supervisory Board includes 
the achievement of the Company’s objectives, the corporate strategy 
and the risks inherent in the business activities, the design and eff ectiveness 
of the internal risk and control system, the fi nancial reporting process, 
compliance with primary and secondary legislation, the Company–
shareholder relationship and corporate social responsibility issues that 
are relevant to the Company. 

The Supervisory Board evaluates at least once a year the corporate
strategy and main risks to the business, and the result of the assessment
by the Executive Board of the design and eff ectiveness of the internal
risk management and control system, as well as any signifi cant
changes thereto. 

The division of duties within the Supervisory Board and the procedure 
of the Supervisory Board are laid down in the Regulations for the 
Supervisory Board, which are available on our corporate website.

The Supervisory Board members are appointed by the AGM from 
a non-binding nomination drawn up by the Supervisory Board. The 
AGM can dismiss members of the Supervisory Board by a majority 
of the votes cast, if the subject majority at least represents one-third 
of the issued capital.

Composition of the Supervisory Board 
The Supervisory Board consists of 10 members: Hans Wijers (Chairman), 
José Antonio Fernández Carbajal (Vice-Chairman), Maarten Das, Michel 
de Carvalho, Annemiek Fentener van Vlissingen, Mary Minnick, Christophe 
Navarre, Javier Astaburuaga Sanjinés, Henk Scheff ers and Jean Marc Huët. 

Information on these Supervisory Board members is provided below.

Hans (G.J.) Wijers (1951) 
Dutch nationality; male. 
Appointed in 2012*; Chairman (as of 2013). 
Profession: Company Director. 
Supervisory board seats (or non-executive board memberships) 
in Large Dutch Entities**: AFC Ajax N.V. (Chairman)
Other positions***: Royal Dutch Shell plc (Deputy Chairman); 
GlaxoSmithKline plc; HAL Holding N.V.; Natuurmonumenten (Chairman); 
Concertgebouw N.V. (Chairman).

José Antonio (J.A.) Fernández Carbajal (1954)
Mexican nationality; male. 
Appointed in 2010; latest reappointment in 2014*.
Vice-Chairman (as of 2010). 
Profession: Executive Chairman Fomento Económico Mexicano 
S.A.B. de C.V. (FEMSA). 
Supervisory board seats (or non-executive board memberships) 
in Large Dutch Entities**: Heineken Holding N.V. 
Other positions***: Coca-Cola Femsa S.A.B. de C.V. (Chairman); Tecnológico 
de Monterrey (Chairman); Fundación Femsa (Chairman); participates on 
Boards of Industrias Peñoles and Grupo Televisa.

36    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsJavier (J.G.) Astaburuaga Sanjinés (1959)
Mexican nationality; male. 
Appointed in 2010; latest reappointment in 2014*. 
Profession: Senior Vice President Corporate Development Fomento 
Económico Mexicano S.A.B. de C.V. (FEMSA). 
No supervisory board seats (or non-executive board memberships) 
in Large Dutch Entities**. 

Hendrik (H.) Scheff ers (1948)
Dutch nationality; male
Appointed in 2013*. 
Profession: Company Director. 
Supervisory board seats (or non-executive board memberships) 
in Large Dutch Entities**: Aalberts Industries N.V. (Chairman); 
Royal BAM Group N.V. (Vice-Chairman). 

Jean Marc (J.M.) Huët (1969)
Dutch nationality; male.
Appointed in 2014*. 
Profession: Company Director
Supervisory board seats (or non-executive board memberships) 
in Large Dutch Entities**: SHV Holdings N.V.
Other positions***: Delta Topco Limited.

*  For the maximum period of four years. 
**   Large Dutch Entities are Dutch N.V.s, B.V.s or Foundations (that are required
to prepare annual accounts pursuant to Chapter 9 of Book 2 of the Dutch 
Civil Code or similar legislation) that meet two of the following criteria 
(on a consolidated basis) on two consecutive balance sheet dates:
(i)   The value of the assets (according to the balance sheet with the 

explanatory notes and on the basis of acquisition and manufacturing 
costs) exceeds EUR17.5 million (as of 1 January 2016: EUR20 million);

(ii)   The net turnover exceeds EUR35 million (as of 1 January 2016:

EUR40 million);

(iii) The average number of employees is at least 250. 

***  Under ‘Other positions’, other functions are mentioned that may be relevant 

to performance of the duties of the Supervisory Board.

Corporate Governance Statement continued

Maarten (M.) Das (1948)
Dutch nationality; male. 
Appointed in 1994; latest reappointment in 2013*. 
Delegated Member (1995). 
Profession: Advocaat (Attorney at law). 
Supervisory board seats (or non-executive board memberships) in Large 
Dutch Entities**: Heineken Holding N.V. (Chairman) and Groene Energie 
Administratie B.V. (Chairman). 
Other positions***: L’Arche Green N.V. (Chairman); Stichting 
Administratiekantoor Priores; LAC B.V.; Greenfee B.V. (Chairman).

Michel (M.R.) de Carvalho (1944)
British nationality; male. 
Appointed in 1996; latest reappointment in 2015*. 
Profession: Banker, Vice-Chairman – Citigroup Investment Bank EMEA; 
Chairman – Citigroup Private Bank EMEA. 
Executive Director of Heineken Holding N.V.
No supervisory board seats (or non-executive board memberships) 
in Large Dutch Entities**
Other positions***: L’Arche Green N.V.

Annemiek (A.M.) Fentener van Vlissingen (1961)
Dutch nationality; female. 
Appointed in 2006; latest reappointment in 2014*. 
Profession: Company Director. 
Supervisory board seats (or non-executive board memberships) 
in Large Dutch Entities**: SHV Holdings N.V. (Chairman); 
University Medical Center Utrecht (UMC Utrecht).
Other positions***: Lhoist, Belgium; EXOR S.p.A., Italy.

Mary (M.E.) Minnick (1959)
American nationality; female. 
Appointed in 2008; latest reappointment in 2012*. 
Profession: Partner in Lion Capital LLP, UK. 
No supervisory board seats (or non-executive board memberships) 
in Large Dutch Entities**.

Christophe (V.C.O.B.J.) Navarre (1958)
Belgian nationality; male. 
Appointed in 2009; latest reappointment in 2013*. 
Profession: Chairman & CEO Moët Hennessy, LVMH Wines 
& Spirits Brands. 
No supervisory board seats (or non-executive board memberships) 
in Large Dutch Entities**.

37    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsCorporate Governance Statement continued

The Supervisory Board endorses the principle that the composition 
of the Supervisory Board is such that the members are able to act critically 
and independently of one another and of the Executive Board. Each 
Supervisory Board member is capable of assessing the broad outline 
of the overall strategy of the Company and its businesses and carrying 
out its duties properly. 

The majority of the Supervisory Board consists of ‘independent’ members 
within the meaning of best practice provision III.2.2 of the Code. Four 
of its members (i.e. Messrs. de Carvalho, Das, Fernández Carbajal and 
Astaburuaga Sanjinés) do not meet the applicable criteria for being 
‘independent’. In this respect, it is relevant to note that the appointment 
of Messrs. Fernández Carbajal and Astaburuaga Sanjinés is based on 
the contractual arrangements concluded between (among others) the 
Company and FEMSA in connection with the acquisition by the Company 
of FEMSA’s beer activities in 2010; these arrangements were approved 
by the AGM on 22 April 2010.

Best practice provision III.3.5 of the Code provides that a person may be 
appointed to the supervisory board for a maximum of three four-year terms. 
However, in the interest of preserving the core values and the structure of 
the Company, this maximum term will not be applied to members of the 
Supervisory Board who are related by blood or marriage to the late Mr. A.H. 
Heineken or to members who are also members of the Board of Directors
of Heineken Holding N.V.

The Supervisory Board has drawn up a rotation schedule in order to 
avoid, as far as possible, a situation in which many Supervisory Board 
members retire at the same time. The rotation schedule is available 
on our corporate website. 

The Act on Management and Supervision stipulates that supervisory boards 
of large Dutch public companies, such as Heineken N.V., are deemed to have 
a balanced composition if they consist of at least 30 per cent female and 
30 per cent male members. The Supervisory Board currently consists of 
eight male and two female members. The Supervisory Board will take the 
balanced composition requirements into account when nominating 
and selecting new candidates for the Supervisory Board. However, the 
Supervisory Board is of the opinion that gender is only one element of 
diversity, and that experience, background, knowledge, skills and insight 
are equally important and relevant criteria in selecting new members.

Profi le
The Supervisory Board has prepared a profi le of its size and composition, 
taking account of the nature of the business, its activities and the desired 
expertise and background of the Supervisory Board members. The profi le 
deals with the aspects of diversity in the composition of the Supervisory 
Board that are relevant to the Company and states what specifi c objective 
is pursued by the Supervisory Board in relation to diversity. At least one 
member of the Supervisory Board shall be a fi nancial expert with relevant 
knowledge and experience of fi nancial administration and accounting 
for listed companies or other large legal entities. The composition of 
the Supervisory Board shall be such that it is able to carry out its duties 
properly. The profi le is available on our corporate website.

Regulations of the Supervisory Board
The tasks and responsibilities, as well as internal procedural matters 
for the Supervisory Board, are addressed in the Regulations of the 
Supervisory Board, and are available on our corporate website. 

The Supervisory Board appoints from its members a Chairman (currently 
Mr. G.J. Wijers). The Chairman of the Supervisory Board may not be 
a former member of the Executive Board. The Chairman of the Supervisory 
Board determines the agenda, chairs the meetings of the Supervisory 
Board, ensures the proper functioning of the Supervisory Board and 
its Committees, arranges for the adequate provision of information 
to its members and acts on behalf of the Supervisory Board as the 
main contact for the Executive Board and for shareholders regarding the 
functioning of the Executive Board and the Supervisory Board members. 
The Chairman also ensures the orderly and effi  cient conduct of the AGM. 

The Chairman of the Supervisory Board is assisted in his role by the 
Company Secretary. All members of the Supervisory Board have access 
to the advice and services of the Company Secretary. The Company 
Secretary is responsible for ensuring that procedures are followed and 
that the Supervisory Board acts in accordance with its statutory obligations 
as well as its obligations under the Articles of Association. 

The Supervisory Board appoints from its members a Vice-Chairman 
(currently Mr. J.A. Fernández Carbajal). The Vice-Chairman of the 
Supervisory Board acts as deputy for the Chairman. The Vice-Chairman 
acts as contact for individual Supervisory Board members and Executive 
Board members concerning the functioning of the Chairman of the 
Supervisory Board.

38    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsCorporate Governance Statement continued

The Supervisory Board can only adopt resolutions in a meeting if the 
majority of its members is present or represented at that meeting. 
In such meetings, resolutions must be adopted by absolute majority of 
the votes cast. In addition, approval of a resolution by the Supervisory 
Board, as referred to in Article 8, section 6 under a, b and c of the Articles 
of Association, requires the affi  rmative vote of the delegated member.

Induction and training
After appointment to the Supervisory Board, members receive an induction 
programme, drawn up by the Company in consultation with the Chairman 
of the Supervisory Board. The programme includes a general information 
package in respect of the Company and its corporate governance, as well 
as meetings with members of the Executive Team and other senior 
management leaders, and a tour of our brewery in Zoeterwoude, the 
Netherlands. Furthermore, the Executive Board provides regular updates 
to the Supervisory Board on the Company’s operations, legal matters, 
corporate governance, accounting and compliance.

Confl ict of interest
The Articles of Association and the Regulations of the Supervisory Board 
prescribe how to deal with (apparent) confl icts of interest between the 
Company and members of the Supervisory Board. A member of the 
Supervisory Board shall not take part in any discussion or decision-making 
that involves a subject or transaction in relation to which he has a personal 
confl ict of interest with the Company. Decisions to enter into transactions 
under which Supervisory Board members have confl icts of interest that 
are of material signifi cance to the Company and/or the relevant member(s) 
of the Supervisory Board require the approval of the Supervisory Board. 
Any such decisions shall be published in the Annual Report for the relevant 
year, along with a reference to the confl ict of interest and a declaration 
that the relevant best practice provisions of the Code have been complied 
with. Note 35 of the 2015 Financial Statements sets out related party 
transactions in 2015.

Remuneration
Supervisory Board members receive a fi xed annual remuneration fee, 
as determined by the AGM. More information on the remuneration 
of Supervisory Board members can be found in note 35 to the 2015 
Financial Statements. 

Resolutions subject to Supervisory Board approval 
Certain resolutions of the Executive Board are subject to the approval of 
the Supervisory Board. Examples are resolutions concerning the operational 
and fi nancial objectives of the Company, the strategy designed to achieve 
the objectives, the parameters to be applied in relation to the strategy (for 
example, in respect of the fi nancial ratios) and corporate social responsibility 
issues that are relevant to the Company. Also, decisions to enter into 
transactions under which Executive Board or Supervisory Board members 
would have confl icts of interest that are of material signifi cance to the 
Company and/or to the relevant Executive Board member/Supervisory 
Board member require the approval of the Supervisory Board. Further 
reference is made to Article 8 paragraph 6 of the Articles of Association, 
which contains a list of resolutions of the Executive Board that require 
Supervisory Board approval. 

Delegated Member
The AGM may appoint one of the Supervisory Board members 
as Delegated Member. Mr. M. Das currently acts as the Delegated Member. 
The delegation to the Delegated Member does not extend beyond the 
duties of the Supervisory Board and does not comprise the management 
of the Company. It intends to eff ect a more intensive supervision and advice 
and more regular consultation with the Executive Board. The Delegated 
Member has a veto right concerning resolutions of the Supervisory Board 
to approve the resolutions of the Executive Board referred to in Article 8 
paragraph 6 under a, b and c of the Articles of Association of the Company.

The role of Delegated Member is consistent with best practice provision 
III.6.6 of the Code, except insofar that the delegation is not temporary 
but is held for the term for which the member concerned is appointed 
by the AGM. The Company is of the opinion that the position of 
Delegated Member, which has been in existence since 1952, befi ts 
the structure of the Company.

Committees
The Supervisory Board has fi ve committees: the Preparatory Committee, 
the Audit Committee, the Remuneration Committee, the Selection & 
Appointment Committee and the Americas Committee.

39    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsCorporate Governance Statement continued

The function of these committees is to prepare the decision-making of 
the Supervisory Board. The Supervisory Board has drawn up regulations for 
each committee, which indicate the role and responsibility of the committee 
concerned, its composition and the manner in which it discharges its duties. 
The regulations of the Audit Committee, Remuneration Committee and 
Selection & Appointment Committee provide that at least two of its 
respective members are ‘independent’ (within the meaning of best practice 
provision III.2.2 of the Code), whereas the regulations of the Americas 
Committee and Preparatory Committee do not stipulate a minimum 
number of ‘independent’ members. These regulations are available 
on our corporate website.

The Report of the Supervisory Board states the composition of 
the committees, the number of committee meetings and the main 
items discussed.

Preparatory Committee
The Preparatory Committee prepares decision-making of the Supervisory 
Board on matters not already handled by any of the other committees, 
such as in relation to acquisitions and investments. 

Audit Committee
The Audit Committee may not be chaired by the Chairman of the 
Supervisory Board or by a former member of the Executive Board.

At least one member of the Audit Committee shall be a fi nancial expert 
with relevant knowledge and experience of fi nancial administration 
and accounting for listed companies or other large legal entities.

The Audit Committee focuses on supervising the activities of the Executive 
Board with respect to (i) the operation of the internal risk management 
and control system, including the enforcement of the relevant primary 
and secondary legislation and supervising the operation of codes of 
conduct, (ii) the provision of fi nancial information by the Company, 
(iii) compliance with recommendations and observations of internal and 
external auditors, (iv) the role and functioning of the internal audit function, 
(v) the policy of the Company on tax planning, (vi) relations with the 
external auditor, including, in particular, its independence, remuneration and 
any non-audit services for the Company, (vii) the fi nancing of the Company 
and (viii) the applications of information and communication technology.

The Audit Committee acts as the principal contact for the external 
auditor if the external auditor discovers irregularities in the content 
of the fi nancial reporting.

The Audit Committee meets with the external auditor as often 
as it considers necessary, but at least once a year, without the 
Executive Board members being present.

Remuneration Committee
The Remuneration Committee may not be chaired by the Chairman 
of the Supervisory Board or by a former member of the Executive Board 
or by a Supervisory Board member who is a member of the management 
board of another listed company. However, given the structure of the 
Heineken Group and the character of the Board of Directors of Heineken 
Holding N.V., the regulations of the Remuneration Committee permit that 
the Remuneration Committee is chaired by a Supervisory Board member 
who is a member of the Board of Directors of Heineken Holding N.V. 
The current Chairman of the Remuneration Committee, Mr. M. Das, 
is a Non-Executive Director (and Chairman) of Heineken Holding N.V. 

No more than one member of the Remuneration Committee may be 
a member of the management board of another Dutch listed company.
The Remuneration Committee, inter alia, makes the proposal to the 
Supervisory Board for the remuneration policy to be pursued, and makes 
a proposal for the remuneration of the individual members of the Executive 
Board for adoption by the Supervisory Board. 

Selection & Appointment Committee
The Selection & Appointment Committee, inter alia, (i) draws up selection 
criteria and appointment procedures for Supervisory Board members and 
Executive Board members, (ii) periodically assesses the size and composition 
of the Supervisory Board and the Executive Board, and makes a proposal 
for a composition profi le of the Supervisory Board, (iii) periodically assesses 
the functioning of individual Supervisory Board members and Executive 
Board members and reports on this to the Supervisory Board, (iv) makes 
proposals for appointments and reappointments, (v) supervises the 
policy of the Executive Board on the selection criteria and appointment 
procedures for senior management, and (vi) decides on a request from 
Executive Board members to accept a board membership of a Large 
Dutch Entity (as defi ned above) or foreign equivalent.

40    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsCorporate Governance Statement continued

Americas Committee 
The Americas Committee advises the Supervisory Board on the 
overall strategic direction of the Americas Region and reviews and 
evaluates the performance, the organisation and the management 
in the Americas Region. 

General Meeting of Shareholders
Annually, within six months after the end of the fi nancial year, the AGM 
shall be held, in which, inter alia, the following items shall be brought 
forward: (i) the discussion of the Annual Report, (ii) the discussion and 
adoption of the fi nancial statements, (iii) discharge of the members of 
the Executive Board for their management, (iv) discharge of the members 
of the Supervisory Board for their supervision on the management and 
(v) appropriation of profi ts. The AGM shall be held in Amsterdam.

Convocation
Pursuant to the law, the Executive Board or the Supervisory Board 
shall convene the AGM with a convocation period of at least 42 days 
(excluding the date of the meeting, but including the convocation date). 

The Executive Board and the Supervisory Board are obliged to convene 
an AGM upon request of shareholders individually or collectively owning 
25 per cent of the shares. Such meeting shall then be held within eight 
weeks from the request and shall deal with the subjects as stated by those 
who wish to hold the meeting.

Right to include items on the agenda
If the Executive Board has been requested in writing not later than 
60 days prior to the date of the AGM to deal with an item by one or more 
shareholders who solely or jointly (i) represent at least 1 per cent of the 
issued capital or (ii) at least represent a value of EUR 50 million, then the 
item will be included in the convocation or announced in a similar way. 
A request of a shareholder for an item to be included on the agenda of 
the AGM needs to be substantiated. The principles of reasonableness 
and fairness may allow the Executive Board to refuse the request. 

The Code provides the following in best practice provision IV.4.4: “A 
shareholder shall exercise the right of putting an item on the agenda 
only after he consulted the executive board about this. If one or more 
shareholders intend to request that an item be put on the agenda that 
may result in a change in the company’s strategy, for example through 
the dismissal of one or more Executive or Supervisory Board members, 
the Executive Board shall be given the opportunity to stipulate a reasonable 
period in which to respond (the response time). 

This shall also apply to an intention as referred to above for judicial leave 
to call a general meeting pursuant to Article 2:110 of the Dutch Civil Code. 
The shareholder shall respect the response time stipulated by the Executive 
Board within the meaning of best practice provision II.1.9.” 

If the Executive Board invokes a response time, such period shall not exceed 
180 days from the moment the Executive Board is informed by one or more 
shareholders of their intention to put an item on the agenda to the day of 
the general meeting at which the item is to be dealt with. The Executive 
Board shall use the response time for further deliberation and constructive 
consultation. This shall be monitored by the Supervisory Board. The response 
time shall be invoked only once for any given general meeting and shall 
not apply to an item in respect of which the response time has been 
previously invoked. 

Record date
For each AGM, the Company shall determine a record date for the exercise 
of the voting rights and participation in the meeting. The record date shall 
be the 28th day prior to the date of the meeting. The record date shall be 
included in the convocation notice, as well as the manner in which those 
entitled to attend and/or vote in the meeting can be registered and the 
manner in which they may exercise their rights.

Only persons who are shareholders on the record date may participate 
and vote in the AGM. 

Participation in person, by proxy or through
electronic communication
Each shareholder is entitled, either personally or by proxy authorised in 
writing, to attend the AGM, to address the meeting and to exercise his 
or her voting rights. 

The Executive Board may determine that the powers set out in the previous 
sentence may also be exercised by means of electronic communication. 

If a shareholder wants to exercise his or her rights by proxy authorised in 
writing, the written power of attorney must be received by the Company no 
later than on the date indicated for that purpose in the convocation notice. 
Through its corporate website, the Company generally facilitates that 
shareholders can give electronic voting instructions.

41    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContents 
Corporate Governance Statement continued

Attendance list
Each person entitled to vote or otherwise entitled to attend a meeting 
or such person’s representative shall have to sign the attendance list, 
stating the number of shares and votes represented by such person. 

Chairman of the AGM
The AGM shall be presided over by the Chairman or the Vice-Chairman 
of the Supervisory Board, or in his absence, by one of the Supervisory 
Board members present at the meeting, to be designated by them 
in mutual consultation. If no members of the Supervisory Board are 
present, the meeting shall appoint its own chairman.

Voting
All resolutions of the AGM shall be adopted by an absolute majority 
of the votes cast, except for those cases in which the law or the Articles 
of Association prescribe a larger majority.

Each share confers the right to one vote. Blank votes shall be considered 
as not having been cast.

The Executive Board may determine in the convocation notice that any 
vote cast prior to the AGM by means of electronic communication shall 
be deemed to be a vote cast in the AGM. Such a vote may not be cast prior 
to the record date. A shareholder who has cast his or her vote prior to the 
AGM by means of electronic communication remains entitled, whether 
or not represented by a holder of a written power of attorney, to participate 
in the AGM. 

Minutes
The proceedings in the AGM shall be recorded in minutes taken 
by a secretary to be designated by the chairman of the meeting, which 
minutes shall be signed by the chairman of the meeting and the secretary. 
If, in deviation of the above, a notarial record of the proceedings of the AGM 
is drawn up, the chairman of the meeting shall countersign the notarial 
record. Upon request, the record of the proceedings of the AGM shall be 
submitted to shareholders ultimately within three months after the 
conclusion of the meeting.

Resolutions to be adopted by the AGM 
The AGM has authority to adopt resolutions concerning, inter alia, 
the following matters:

•  Issue of shares by the Company or rights on shares (and to authorise 

the Executive Board to resolve that the Company issues shares or rights 
on shares)

•  Authorisation of the Executive Board to resolve that the Company 

acquires its own shares

•  Cancellation of shares and reduction of share capital 
•  Appointment of Executive Board members
•  The remuneration policy for Executive Board members
•  Suspension and dismissal of Executive Board members
•  Appointment of Supervisory Board members
•  The remuneration of Supervisory Board members
•  Suspension and dismissal of Supervisory Board members
•  Appointment of the Delegated Member of the Supervisory Board
•  Adoption of the fi nancial statements
•  Granting discharge to Executive and Supervisory Board members
•  Dividend distributions
•  A substantial change in the corporate governance structure
•  Appointment of the external auditor
•  Amendment of the Articles of Association, and 
•  Liquidation. 

Resolutions on a major change in the identity or character of the Company 
or enterprise shall be subject to the approval of the AGM. This would at least 
include (a) the transfer of the enterprise or the transfer of practically the 
entire enterprise of the Company to a third party, (b) the entering into or 
the termination of a lasting co-operation of the Company or a subsidiary 
with another legal entity or company or a fully liable partner in a limited 
partnership or general partnership, if such co-operation or termination is of 
fundamental importance to the Company and (c) acquiring or disposing of 
a participation in the capital of a company by the Company or a subsidiary 
amounting to at least one-third of the amount of assets according to the 
Company’s consolidated balance sheet plus explanatory notes as laid down 
in the last adopted fi nancial statements of the Company.

42    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsCorporate Governance Statement continued

Article 10 of the EU Take-Over Directive Decree
Shares
The issued share capital of the Company amounts to EUR921,604,180.80, 
consisting of 576,002,613 shares of EUR1.60 each. Each share carries one 
vote. The shares are listed on Euronext Amsterdam.

All shares carry equal rights and are freely transferable (unless provided 
otherwise below).

Shares repurchased by the Company for the share-based Long-Term 
Variable (LTV) awards or for any other purpose do not carry any voting 
rights and dividend rights.

Shareholders who hold shares on a predetermined record date are entitled 
to attend and vote at the AGM. The record date for the AGM of 21 April 
2016 is 28 days before the AGM, i.e. on 24 March 2016.

Substantial shareholdings
Pursuant to the Financial Supervision Act (Wet op het fi nancieel toezicht) 
and the Decree on Disclosure of Major Holdings and Capital Interests in 
Issuing Institutions (Besluit melding zeggenschap en kapitaalbelang in 
uitgevende instellingen), the Netherlands Authority for the Financial 
Markets has been notifi ed about the following substantial shareholdings 
regarding the Company on 1 January 2016:

Mrs. C.L. de Carvalho-Heineken (indirectly 50.005 per cent; the direct 
50.005 per cent shareholder is Heineken Holding N.V.).

Voting Trust (FEMSA) (indirectly 10.14 per cent; the direct 10.14 per cent 
shareholder is CB Equity LLP); as at 31 December 2015, Voting Trust 
(FEMSA)’s indirect shareholding in the Company (through 
CB Equity LLP) stands at 12.53 per cent.

Massachusetts Financial Services Company (a capital interest of 
2.67 per cent (of which 1.73 per cent is held directly and 0.94 per cent 
is held indirectly) and a voting interest of 4.97 per cent (of which 
2.04 per cent is held directly and 2.94 per cent is held indirectly).

Restrictions related to shares held by FEMSA
Upon completion (on 30 April 2010) of the acquisition of the beer 
operations of Fomento Económico Mexicano, S.A.B. de C.V. (FEMSA), 
CB Equity LLP (belonging to the FEMSA group) received Heineken N.V. 
shares (and Heineken Holding N.V. shares). 

Pursuant to the Corporate Governance Agreement of 30 April 2010 
concluded between the Company, Heineken Holding N.V., L’Arche Green 
N.V., FEMSA and CB Equity LLP the following applies:

•  Subject to certain exceptions, FEMSA, CB Equity LLP, and any member 
of the FEMSA group shall not increase its shareholding in Heineken 
Holding N.V. above 20 per cent and shall not increase its holding in the 
Heineken Group above a maximum of 20 per cent economic interest 
(such capped percentages referred to as the ‘Voting Ownership Cap’).
•  Subject to certain exceptions, FEMSA, CB Equity LLP and any member 
of the FEMSA group may not exercise any voting rights in respect of 
any shares benefi cially owned by it, if and to the extent that such shares 
are in excess of the applicable Voting Ownership Cap. 

•  Unless FEMSA’s economic interest in the Heineken Group were to fall 

below 14 per cent, the current FEMSA control structure were to change 
or FEMSA were to be subject to a change of control, FEMSA is entitled 
to have two representatives on the Company’s Supervisory Board, one 
of whom will be Vice-Chairman, who also serves as the FEMSA 
representative on the Board of Directors of Heineken Holding N.V. 

Share plans
There is a share-based Long-Term Variable Award (‘LTV’) for both 
the Executive Board members and senior management. Eligibility 
for participation in the LTV by senior management is based on 
objective criteria.

Each year, performance shares are awarded to the participants. Depending 
on the fulfi lment of certain predetermined performance conditions during 
a three-year performance period, the performance shares will vest and the 
participants will receive Heineken N.V. shares. 

Shares received by Executive Board members upon vesting under the LTV 
Award are subject to a holding period of fi ve years as from the date of 
award of the respective performance shares, which is approximately 
two years from the vesting date. 

Under the Short-Term Variable Pay (STV) for the Executive Board, the 
Executive Board members are entitled to receive a cash bonus subject to the 
fulfi lment of predetermined performance conditions. The Executive Board 
members are obliged to invest at least 25 per cent of their STV payout in 
Heineken N.V. shares (investment shares) to be delivered by the Company; 
the maximum they can invest in Heineken N.V. shares is 50 per cent of their 
STV payout (at their discretion).

43    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsCorporate Governance Statement continued

The investment shares (which are acquired by the Executive Board 
members in the year after the year over which the STV payout is calculated) 
are subject to a holding period of fi ve years as from 1 January of the year 
in which the investment shares are acquired. Executive Board members are 
entitled to receive one additional Heineken N.V. share (a matching share) 
for each investment share held by them at the end of the respective holding 
period. The entitlement to receive matching shares shall lapse upon the 
termination by the Company of the employment agreement (in respect of 
Mr. Van Boxmeer), or service agreement (in respect of Mrs. Debroux), as the 
case may be, for an urgent reason (‘dringende reden’) within the meaning 
of the law or in case of dismissal for cause (‘ontslag met gegronde redenen’) 
whereby the cause for dismissal concerns unsatisfactory functioning of the 
Executive Board member.

In exceptional situations, extraordinary share entitlements may be awarded 
by the Executive Board to employees. These share entitlements are usually 
non-performance-related and the employees involved are usually entitled 
to receive Heineken N.V. shares after the expiry of a period of time. 

The shares required for the LTV, the STV and the extraordinary share 
entitlements will be acquired by the Company on the basis of an 
authorisation granted by the AGM and subject to approval of the 
Supervisory Board of the Company. 

Change of control
There are no important agreements to which the Company is 
a party and that will automatically come into force, be amended 
or be terminated under the condition of a change of control over 
the Company as a result of a public off er.

However, the contractual conditions of most of the Company’s important 
fi nancing agreements and notes issued (potentially) entitle the banks and 
noteholders respectively to claim early repayment of the amounts borrowed 
by the Company in the situation of a change of control over the Company 
(as defi ned in the respective agreement).

Also, some of HEINEKEN’s important joint venture agreements provide that 
in case of a change of control over HEINEKEN (as defi ned in the respective 
agreement), the other party to such agreement may exercise its right to 
purchase HEINEKEN’s shares in the joint venture, as a result of which the 
respective joint venture agreement will terminate. 

Compensation rights on termination 
of employment / service agreement
There are no agreements of the Company with Executive Board members 
that specifi cally entitle them to any compensation rights upon termination 
of their employment agreement (in respect of Mr. Van Boxmeer), or service 
agreement (in respect of Mrs. Debroux), as the case may be, after 
completion of a public off er for Heineken N.V. shares.

If the Company gives notice of termination of the employment 
agreement of Mr. Van Boxmeer for a reason which is not an urgent 
reason (‘dringende reden’) within the meaning of the law, the Company 
shall pay severance compensation to Mr. Van Boxmeer on expiry of his 
employment agreement. This severance compensation shall be set on 
the basis of the notion of reasonableness taking into account all the 
circumstances of the matter, including whether the Executive Board 
member shall be bound by a non-competition obligation and whether 
any allowance is paid by the Company in relation to this non-competition 
obligation. In case of dismissal for cause (‘ontslag met gegronde reden’) 
whereby the cause for dismissal concerns unsatisfactory functioning of 
Mr. Van Boxmeer, the severance compensation cannot exceed one year’s 
base salary, including holiday allowance.

If the Company gives notice of termination of the service agreement of 
Mrs. Debroux for a reason which is not an urgent reason (‘dringende reden’) 
within the meaning of the law, or decides not to extend the service agreement 
upon its expiry, or if the AGM does not reappoint Mrs. Debroux as member 
of the Executive Board for a subsequent term, the Company shall pay Mrs. 
Debroux an amount equal to two years of management fee (in the event 
of termination during or upon expiry of Mrs. Debroux’s fi rst four-year term), 
or an amount equal to one year’s management fee (in the event of 
termination during or upon expiry of any subsequent term), respectively.

Appointment and dismissal of Supervisory 
and Executive Board members
Members of the Supervisory Board and the Executive Board are 
appointed by the AGM on the basis of a non-binding nomination 
by the Supervisory Board.

The AGM can dismiss members of the Supervisory Board and the 
Executive Board by a majority of the votes cast, if the subject majority 
at least represents one-third of the issued capital.

44    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsCorporate Governance Statement continued

Amendment of the Articles of Association
The Articles of Association can be amended by resolution of the AGM in 
which at least half of the issued capital is represented and exclusively either 
at the proposal of the Supervisory Board or at the proposal of the Executive 
Board that has been approved by the Supervisory Board, or at the proposal 
of one or more shareholders representing at least half of the issued capital.

Acquisition of own shares
On 23 April 2015, the AGM authorised the Executive Board (for the statutory 
maximum period of 18 months) to acquire own shares subject to the 
following conditions and with due observance of the law and the Articles 
of Association (which require the approval of the Supervisory Board):

a.  The maximum number of shares which may be acquired is 10 per cent 

of the issued share capital of the Company. 

Compliance with the Code
On 10 December 2008, the current Code was introduced. The Code can 
be downloaded at www.commissiecorporategovernance.nl.

The Company has prepared a Comply or Explain report on the 
basis of the Code. The Comply or Explain report is available at 
www.theHEINEKENcompany.com/investors/governance/
corporate-governance-code.

As stated in the Code (principle ‘Compliance with and enforcement of 
the Code’, paragraph I), there should be a basic recognition that corporate 
governance must be tailored to the company-specifi c situation and 
therefore that non-application of individual provisions by a company 
may be justifi ed.

b.  Transactions must be executed at a price between the nominal value 

of the shares and 110 per cent of the opening price quoted for the shares 
in the Offi  cial Price List (Offi  ciële Prijscourant) of Euronext Amsterdam on 
the date of the transaction or, in the absence of such a price, the latest 
price quoted therein.

HEINEKEN in principle endorses the Code’s principles and applies virtually 
all best practice provisions. However, given the structure of the HEINEKEN 
Group, and specifi cally the relationship between the Company and its 
controlling shareholder Heineken Holding N.V., the Company does not 
(fully) apply the following best practice provisions: 

c.  Transactions may be executed on the stock exchange or otherwise.

•  III.2.1, III.2.3 and III.5.1: Number of independent 

The authorisation may be used in connection with the LTV for the members 
of the Executive Board and the LTV for senior management, but may also 
serve other purposes, such as other acquisitions. 

Supervisory Board members;

•  III.3.5: Maximum terms of appointment 

Supervisory Board members; and

A new authorisation will be submitted for approval at the next AGM
on 21 April 2016.

•  III.6.6: Temporary nature of appointing a delegated 

Supervisory Board member.

In 2015, the Executive Board launched a share buyback programme. 
During the period starting on 7 May 2015 and ending on 26 October 2015, 
the Company acquired 5,229,279 shares in its own share capital for a total 
consideration of €365 million. 

Furthermore, HEINEKEN does not fully apply best practice provision II.2.8 
(severance payment Executive Board members) to Mr. Van Boxmeer. 
In view of his long-standing employment relationship (over 25 years in 
service), the limitation of severance payment to one year’s salary will only 
be applied in case of dismissal for cause.

Issue of shares
On 23 April 2015, the AGM also authorised the Executive Board (for a period 
of 18 months) to issue shares or grant rights to subscribe for shares and 
to restrict or exclude shareholders’ pre-emption rights, with due observance 
of the law and Articles of Association (which require the approval of the 
Supervisory Board). The authorisation is limited to 10 per cent of the 
Company’s issued share capital, as per the date of issue. The authorisation 
may be used in connection with the LTV for the members of the Executive 
Board and the LTV for senior management, but may also serve other 
purposes, such as acquisitions. A new authorisation will be submitted 
for approval to the AGM at 21 April 2016.

Other best practice provisions which are not applied relate to the 
fact that these principles and/or best practice provisions are not applicable 
to the Company:

•  II.2.4, II.2.6 and II.2.7: HEINEKEN does not grant options on shares;
•  III.4.1 (g): the Central Works Council operates at the level of Heineken 

Nederlands Beheer B.V., a subsidiary of HEINEKEN 
with its own Supervisory Board;

•  III.8: HEINEKEN does not have a one-tier management structure;
•  IV.1.2: HEINEKEN has no fi nancing preference shares;
•  IV.2: HEINEKEN has no depositary receipts of shares, nor a trust offi  ce;
•  IV.3.11: HEINEKEN has no anti-takeover measures;
•  IV.4: the principle and best practice provisions relate

to shareholders; and 

•  V.3.3: HEINEKEN has an internal audit function.

45    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsCorporate Governance Statement continued

Statement of the Executive Board
In accordance with best practice provision II.1.5 of the Code, we are of 
the opinion that, in respect of fi nancial reporting risks, the internal risk 
management and control system, as described in the Risk Management 
section of this Annual Report 2015:

•  provides a reasonable level of assurance that the fi nancial reporting 
in this Annual Report 2015 does not contain any errors of material 
importance; and 

This statement cannot be construed as a statement in accordance with the 
requirements of Section 404 of the US Sarbanes-Oxley Act, which Act is not 
applicable to Heineken N.V. 

Executive Board

J.F.M.L. van Boxmeer
L. Debroux

•  has worked properly during the year 2015.

Amsterdam, 9 February 2016

It should be noted that the foregoing does not imply that this system 
and these procedures provide absolute assurance as to the realisation 
of operational and strategic business objectives, or that they can prevent 
all misstatements, inaccuracies, errors, fraud and non-compliance with 
legislation, rules and regulations. For a detailed description of the risk 
management system and the principal risks identifi ed, please refer to 
the Risk Management section.

In accordance with Article 5:25c paragraph 2 sub c of the Financial Markets 
Supervision Act, we confi rm that, to the best of our knowledge,

•  the fi nancial statements in this Annual Report 2015 give a true and fair 
view of our assets and liabilities, our fi nancial position at 31 December 
2015, and the results of our consolidated operations for the fi nancial 
year 2015; and

•  the Report of the Executive Board includes a fair review of the position 
at 31 December 2015 and the development and performance during 
the fi nancial year 2015 of Heineken N.V. and the undertakings included 
in the consolidation taken as a whole, and describes the principal risks 
that Heineken N.V. faces.

46    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContents 
To the Shareholders

During the year under review, the Supervisory Board performed 
its duties in accordance with primary and secondary legislation 
and the Articles of Association of Heineken N.V. and supervised 
and advised the Executive Board on an ongoing basis.

Financial statements and profi t appropriation
The Supervisory Board hereby submits to the shareholders the fi nancial 
statements and the report of the Executive Board for the fi nancial year 
2015, as prepared by the Executive Board and approved by the Supervisory 
Board in its meeting of 9 February 2016. Deloitte Accountants B.V. audited 
the fi nancial statements. Its report can be found on page 142 in the Other 
information section.

The Supervisory Board recommends that shareholders, in accordance with 
the Articles of Association, adopt these fi nancial statements and, as 
proposed by the Executive Board, appropriate EUR741 million for payment 
of dividend. The underlying principle of the dividend policy is that 30-40 per 
cent of net profi t before exceptional items and amortisation of acquisition-
related intangible assets (net profi t beia) is placed at the disposal of 
shareholders for distribution as dividend. The proposed dividend amounts 
to EUR1.30 per share of EUR1.60 nominal value, of which EUR0.44 was 
paid as an interim dividend on 12 August 2015.

Supervisory Board composition, independence 
and remuneration
Composition
The Annual General Meeting (AGM) on 23 April 2015 reappointed 
Mr. M.R. de Carvalho as a member of the Supervisory Board for a period 
of four years. 

The Supervisory Board has a diverse composition in terms of experience, 
gender, nationality and age. Two out of 10 members are women and fi ve 
out of 10 members are non-Dutch. There are fi ve nationalities (American, 
Belgian, British, Dutch and Mexican) and age ranges between 45 and 70. 
The Supervisory Board is of the opinion that a diversity of experience and 
skills is represented on its Board.

In line with the Dutch Act on Management and Supervision (Wet bestuur 
en toezicht), the profi le of the Supervisory Board states that the Supervisory 
Board shall pursue that at least 30 per cent of the seats shall be held by men 
and at least 30 per cent by women. Currently, 20 per cent of the Supervisory 
Board members are female. Diversity and gender are important drivers in 
the selection process. With reference thereto, the Supervisory Board will 
retain an active and open attitude as regards selecting female candidates, 
and has established a list of potential female candidates who will be 
considered should a vacancy in the Supervisory Board arise. The Supervisory 
Board notes that, in its opinion, gender is only one element of diversity, and 
that experience, background, knowledge, skills and insight are equally 
important and relevant criteria in selecting new members.

Mr. Hans Wijers and Mrs. Mary Minnick will resign by rotation from the 
Supervisory Board at the AGM on 21 April 2016. Mr. Wijers is eligible for 
reappointment for a period of four years. A non-binding nomination for 
his reappointment will be submitted to the AGM. The notes to the agenda 
contain further information on the proposed reappointment. 

Mrs. Minnick will step down from the Supervisory Board after the AGM on 
21 April 2016. Mrs. Minnick has been a member of the Supervisory Board 
since 2008, and was a member of the Remuneration Committee and 
Americas Committee. The Supervisory Board is grateful for her commitment 
over the past eight years and for the way she contributed to the Supervisory 
Board and the Committee meetings.

47    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContents 
To the Shareholders continued

Independence
The Supervisory Board endorses the principle that the composition 
of the Supervisory Board shall be such that its members are able to act 
critically and independently of one another and of the Executive Board 
and any particular interests. In a strictly formal sense, Messrs. Astaburuaga 
Sanjinés, de Carvalho, Das and Fernández Carbajal do not meet the 
applicable criteria for ‘independence’ as set out in the Dutch Corporate 
Governance Code dated 10 December 2008. However, the Supervisory 
Board has ascertained that Messrs. Astaburuaga Sanjinés, de Carvalho, 
Das and Fernández Carbajal in fact act critically and independently.

Remuneration
The AGM determines the remuneration of the members of the 
Supervisory Board. In 2011, the AGM resolved to adjust the remuneration 
of the Supervisory Board eff ective 1 January 2011. The detailed amounts 
are stated in the notes to the fi nancial statements.

Meetings and activities of the Supervisory Board
During 2015, the Supervisory Board held eight meetings with the 
Executive Board. The agenda included subjects such as the Company’s 
strategy, its fi nancial position, the results of the Regions and operating 
companies, acquisitions, large investment proposals, the yearly budget, 
management changes and the internal risk management and control 
system. The external auditor attended the meeting in which the 
annual results were discussed. In 2015, specifi c attention was given 
to the following:

•  The Supervisory Board had a two-day meeting with the Executive Board 

to discuss the Company’s strategic priorities and main risks of the 
business. During this meeting, members of the Executive Team 
presented their respective strategic topics and risks per region or 
function, as the case may be.

•  The Supervisory Board visited Krakow, Poland, where the Managing 
Directors of Grupa Żywiec, Heineken Rumania and Brau Union 
Österreich, and the Senior Director Global Finance Processes & Internal 
Control and Director HEINEKEN Global Shared Services presented 
developments. In addition, trade visits were made to on- and off -
premises in the boroughs around Krakow.

•  During the year, several representatives of senior management 
were invited to give presentations to the Supervisory Board. 

•  In 2015, the following subjects were presented in more detail:

 –   Sustainability
 –   Human Resources and succession planning.

•  Regular Executive Sessions were held without the Executive Board being 
present. The purpose of these sessions was to evaluate the Supervisory 
Board meetings and, where relevant, further refl ect on particular 
subjects discussed at the meetings. One Executive Session was 
dedicated to the evaluation of the Supervisory Board relating to the 
performance, working methods, procedures and functioning of the 
Supervisory Board, its committees and its members as well as the 
functioning of the Executive Board. These evaluations were conducted 
on the basis of responses to a questionnaire submitted by the members 
of the Supervisory Board to the Chairman. The questionnaire covered 
topics such as the composition and expertise of the Supervisory Board, 
access to information, frequency and quality of the meetings, quality 
and timeliness of the meeting materials, the nature of the topics 
discussed during meetings and the functioning of the Supervisory 
Board’s committees. The Chairman was evaluated by the Vice-
Chairman. The responses provided by the Supervisory Board members 
indicated that the Board continues to be a well-functioning team. 
Certain areas were identifi ed that could be improved and it was decided 
that the Chairman would follow up on a number of specifi c items. 

The Chairman of the Supervisory Board met frequently with the CEO, 
among others, to prepare the Supervisory Board meetings.

The Supervisory Board confi rms that all Supervisory Board members have 
adequate time available to give suffi  cient attention to the concerns of 
the Company. In 2015, the attendance rate as a whole was 89 per cent. 
Nearly all Supervisory Board members were able to attend all eight 
meetings. Two members were frequently absent (an absence of twice 
or more is considered frequent). In case of absence, members are fully 
informed in advance, enabling them to provide input for the meeting, 
and they are also updated on the meeting outcomes.

48    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsTo the Shareholders continued

Committees
The Supervisory Board has fi ve Committees: the Preparatory Committee, 
the Audit Committee, the Selection & Appointment Committee, the 
Remuneration Committee and the Americas Committee. The terms of 
reference for the Committees are posted on the Company’s website.

At the beginning of the year, the Committee reviews the audit plan of the 
external auditor as well as the internal audit plan. The Committee focuses 
mainly on the scoping, key risks, staffi  ng and budget. During the year, the 
Committee reviews the reports of the external and the internal auditor in 
respect of these items.

Preparatory Committee
Composition: Messrs. Wijers (Chairman), de Carvalho, Das and Fernández 
Carbajal. The Preparatory Committee met seven times. The Committee 
formulates decision-making by the Supervisory Board on matters not 
already handled by any of the other Committees, such as in relation to 
acquisitions and investments.

Audit Committee
Composition: Messrs. Scheff ers (Chairman), Astaburuaga Sanjinés, 
Huët and Mrs. Fentener van Vlissingen. The Audit Committee met four 
times. The members collectively have the experience and fi nancial expertise 
to supervise the fi nancial statements and the risk profi le of Heineken N.V.

The Executive Board attended all meetings, and so did the external auditor, 
the Executive Director Global Audit, the Chief Business Services Offi  cer 
(up to 12 May 2015) and, the Director Global Accounting and Reporting 
(as of 30 July 2015).

The Executive Director Global Audit has direct access to the Audit 
Committee, primarily through its chairman. During the year, the 
Audit Committee met once with the external auditors and once 
with the Executive Director Global Audit, in both instances without 
management being present.

The Committee supervises the activities of the Executive Board with 
respect to the publication of fi nancial information. The Committee 
reviews, in the presence of the Executive Board and the external auditor, 
the appropriateness of the half-year reporting and the annual fi nancial 
statements, focusing on:

Furthermore, the Committee in 2015 discussed recurring topics, 
such as:

•  The eff ectiveness and the outcome of the internal control and risk 

management systems, as well as changes made and improvements 
planned to these systems.

•  Functional updates in respect of Global Information Systems, 

Global Procurement, Financial Shared Services, Global Treasury 
and Tax, Pensions, Litigation and Risk Management.

•  HEINEKEN’s governance, risk and compliance (GRC) activities, 
including the HEINEKEN Company Rules and the HEINEKEN
Code of Business Conduct.

•  Post Audit Reviews of large investments.
•  The outcome of the annual Letter of Representation process and 

the report from the Integrity Committee related to fraud reporting 
and Speak Up policy.

The Chairman of the Audit Committee informed the Supervisory Board
of the discussions held in the Audit Committee in respect of these
recurring topics.

Selection & Appointment Committee
Composition: Messrs. Wijers (Chairman), de Carvalho, Das, 
Fernández Carbajal, and Mrs. Fentener van Vlissingen. 
The Selection & Appointment Committee met fi ve times.

In 2015, the following subjects were discussed:

•  The composition and rotation schedule of the Supervisory Board
•  Female representation on the Supervisory Board, including a list 

•  The decisions made on the selection and application 

of potential female candidates.

of accounting policies.

•  The composition of the Executive Team (which took eff ect as 

•  The reliability and completeness of disclosures.
•  Compliance with fi nancial and other reporting requirements.
•  Signifi cant judgements, estimates and assumptions used in preparing 
the reports in respect of, among others, accounting for acquisitions 
and divestments, the annual impairment test and determining 
the level of provisions.

•  Any correspondence from regulators in relation to our 

fi nancial reporting.

of 1 July 2015).

49    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsTo the Shareholders continued

Remuneration Committee
Composition: Messrs. Das (Chairman), de Carvalho, Wijers and
Mrs. Minnick. The Remuneration Committee met three times in 2015.

Mr. Jean-François van Boxmeer was initially appointed for an indefi nite
term in 2001 and was reappointed for a period of four years in 2013.
Mrs. Laurence Debroux was appointed in 2015 for a period of four years.

The Committee made recommendations to the Supervisory Board on 
target setting and payout levels for the STV pay and LTV awards to the 
Executive Board, as well as technical changes to the STV and LTV Plan
Rules, all of which were endorsed by the Supervisory Board.

The Remuneration Committee received a presentation on status and
trends in executive remuneration and executive remuneration governance 
in order to fulfi ll its remuneration governance responsibilities.

The presentation aimed to review, among other things, alignment of 
HEINEKEN’s remuneration practices with its remuneration principles, 
to provide an overview of HEINEKEN’s competitive positioning versus 
the market, to assess the relationship between actual remuneration 
and performance and to update the Committee on executive 
compensation trends and regulatory developments. A copy of 
the report was also submitted to the full Supervisory Board.

Pursuant to the Act on Management and Supervision, the Supervisory 
Board shall pursue that on the Executive Board at least 30 per cent of the 
seats shall be held by men and at least 30 per cent by women. The current 
composition of the Executive Board meets this statutory requirement. 
HEINEKEN also strives to appoint a well-balanced mix of men and women 
to its senior management. We note that there may be various pragmatic 
reasons – such as the other relevant selection criteria and the availability 
of suitable candidates – that could play a complicating role in achieving 
a well-balanced mix of men and women to its senior management, 
at least in the short term.

Remuneration
The AGM approved the current remuneration policy for the Executive Board 
in 2011 and 2014, respectively. Details of the policy and its implementation 
are described in the Remuneration Report.

Americas Committee
Composition: Messrs. Fernández Carbajal (Chairman), de Carvalho, Navarre 
and Mrs. Minnick.

Appreciation
The Supervisory Board wishes to express its gratitude to the members 
of the Executive Board and all HEINEKEN employees for their hard work 
and dedication in 2015.

The Committee advises the Supervisory Board on the overall strategic 
direction of the Americas Region and reviews and evaluates the 
performance, the organisation and the management in the Americas 
Region. The Chairman of the Executive Board and the President Americas 
also attend the Americas Committee meetings.

The Committee met twice in 2015 and paid attention to specifi c 
developments in the region, including fi nancial results and strategic 
priorities, presented by the President Americas.

Supervisory Board Heineken N.V.

Fentener van Vlissingen 

Wijers 
Fernández Carbajal  Minnick
Navarre
Das   
Astaburuaga Sanjinés
de Carvalho 
Scheff ers 
Huët  

Amsterdam, 9 February 2016

Executive Board composition and remuneration
Composition
Best practice provision II.1.1 of the Dutch Corporate Governance Code 
of 10 December 2008 recommends that an Executive Board member 
is appointed for a period of four years and that a member may be 
reappointed for a term of not more than four years at a time. In compliance 
with this best practice provision, the Supervisory Board has drawn up a 
rotation schedule in order to avoid, as far as possible, a situation in which 
Executive Board members retire at the same time.

50    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContents 
 
 
Remuneration Report

The Executive Board’s remuneration policy refl ects our longstanding remuneration principles of supporting the business strategy, paying 
for performance, and paying competitively and fairly. The remuneration policy and underlying principles continue to support our business 
growth in the widely diverse markets in which we operate. In 2015, the Remuneration Committee reviewed the remuneration policy versus 
its implementation, and its outcome versus performance. With regard to policy, the Supervisory Board concluded that there were no reasons 
to recommend adjustments to the 2016 Annual General Meeting. In regard to implementation, the Supervisory Board decided to increase 
the Executive Board base salaries to the aspired policy levels, thereby bringing their target variable remuneration closer to the aspired 
policy levels as well. An important occurrence in 2015 was that following the 2015 AGM on 23 April 2015, Mrs. Laurence Debroux succeeded 
Mr. René Hooft Graafl and as member of the Executive Board and CFO. To that end, a mutual agreement was reached with Mr. René Hooft 
Graafl and on 3 November 2014 on his resignation from the Executive Board and his CFO position at the time of succession, and on the 
termination of his employment contract with the Company as of 1 May 2015.

Introduction 
This Remuneration Report includes three sections: 

•  Part I – Describes the prevailing Executive Board’s remuneration policy, as it was adopted by the AGM in 2011, and as it has been applied in 2015

and will be applied in 2016.

•  Part II – Provides details of the Executive Board’s actual remuneration for performance ending in, or at year-end, 2015.
•  Part III – Outlines the adjustments to the Executive Board target remuneration for 2016 within prevailing policy.

Part I – Executive Board remuneration policy 
Remuneration principles 
The Executive Board’s remuneration policy is designed to meet four key principles:

•  Support the business strategy – We align our remuneration policy with business strategies focused on creating long-term growth and shareholder 

value, while maintaining a tight focus on short-term fi nancial results.

•  Pay for performance – We set clear and measurable targets for our short-term variable pay and long-term variable award policies, and we pay higher 

remuneration when targets are exceeded and lower remuneration when targets are not met.

•  Pay competitively – We set target remuneration to be competitive with other relevant multinational corporations of similar size and complexity.
•  Pay fairly – We set target remuneration to be internally consistent and fair; we regularly review internal pay relativities between the Executive Board 

and senior managers and aim to achieve consistency and alignment where possible.

51    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsRemuneration Report continued

Summary overview of remuneration elements
The Executive Board’s remuneration policy is simple and transparent in design, and consists of the following key elements: 

Remuneration element 
Base salary 

Description 
•  Involves fi xed cash compensation 
•  Aims for the median of the labour market peer group 

Strategic role
•  Facilitates attraction and is the basis for 

competitive pay

•  Rewards performance of day-to-day activities 
•  Drives and rewards annual HEINEKEN performance 
•  Drives and rewards sound business decisions for the 

long-term health of HEINEKEN 

•  Aligns Executive Board and shareholder interests

Short-term variable pay 

•  Is based on achievements of annual measures, of which 

a weighted 75 per cent relate to fi nancial and 
operational measures for Heineken N.V. and 25 per cent 
to individual leadership measures 

•  Aims, at target level, for the median of the labour

market peer group 

•  Is partly paid in cash, and partly in investment shares 

with a holding restriction of fi ve calendar years:
 – the part paid in shares is between 25 and 50 per 

cent of the full gross pay, depending on the 
individual’s choice 

 – the part in cash is paid net of taxes (i.e. after 
deduction of withholding tax due on the full
gross pay) 

•  Investment shares are matched on a 1:1 basis after

the holding period 

Long-term variable award 

•  Is based on achievements of three-year fi nancial 
targets for Heineken N.V. as specifi ed on page 54
•  Aims, at target level, for the median of the labour 

market peer group 

•  Drives and rewards sound business decisions

for the long-term health of HEINEKEN 

•  Aligns Executive Board and shareholder interests 
•  Supports Executive Board retention 

•  Is awarded through the vesting of shares, net of taxes 
(i.e. after deduction of withholding tax due on the full 
gross award) 

•  Vested shares are blocked for another two years, to 
arrive at a fi ve-year holding restriction after the date
of the conditional performance grant 

Pensions 

•  Defi ned Contribution Pension Plan and/or Capital 

•  Provides for employee welfare and retirement needs 

Creation Plan 

Labour market peer group 
A global labour market peer group was adopted by the AGM in 2011, and subsequently adjusted in 2012. The median target remuneration of this peer 
group is a reference point for the target remuneration of the CEO and CFO. Each year, the Remuneration Committee validates the peer group to ensure 
relevance, and recommends adjustments to the Supervisory Board if needed. For 2015, the peer group consisted of the following companies, which will 
basically apply to 2016 as well, with the understanding that Philips may need to be replaced after its separation from its Lighting business in 2016, and 
SABMiller may need to be replaced after its acquisition by Anheuser-Busch InBev:

•  Anheuser-Busch InBev (BE)
•  Carlsberg (DK)
•  Coca-Cola (US)
•  Colgate-Palmolive (US)
•  Danone (FR)
•  Diageo (UK)
•  Henkel (DE)
•  Kimberley-Clark (US)

•  Mondelēz International (US)
•  L’Oréal (FR)
•  Pepsico (US)
•  Pernod Ricard (FR)
•  Philips (NL)
•  SABMiller (UK)
•  Unilever (NL)

52    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsRemuneration Report continued

Base salary
Base salaries are determined by reference to the median base salary levels of the aforementioned labour market peer group. Every year, peer group and 
base salary levels are reviewed, and the Remuneration Committee may propose adjustments to the Supervisory Board taking into account the external 
labour market peer group data and internal pay relativities. The annual base salaries for 2015 were EUR1,150,000 for the CEO, EUR610,000 for the CFO 
(Mrs. Laurence Debroux; as from 23 April following the 2015 AGM) and EUR650,000 for the former CFO (Mr. René Hooft Graafl and; until the end of the 
2015 AGM). For 2016 the Supervisory Board decided to increase the Executive Board base salaries to the aspired policy levels, viz. EUR1,200,000 for the 
CEO and EUR720,000 for the CFO, thereby bringing their target variable remuneration, which is defi ned as a percentage of base salary, closer to the 
aspired policy levels as well.

Short-term variable pay
The short-term variable pay (STV) is designed to drive and reward the achievements of HEINEKEN’s annual performance targets. Through its payout in 
both cash and investment shares it also drives and rewards sound business decisions for HEINEKEN’s long-term health while aligning Executive Board and 
shareholder interests at the same time. The target STV opportunities for both 2015 and 2016 are 140 per cent of base salary for the CEO and 100 per cent 
of base salary for the CFO. These percentage opportunities are well aligned with the global labour market peer group medians. 

The STV opportunities are for a weighted 75 per cent based on fi nancial and operational measures for Heineken N.V., and for a weighted 25 per cent on 
individual leadership measures. At the beginning of each year, the Supervisory Board establishes the performance measures, their relative weights and 
corresponding targets based on HEINEKEN’s business priorities for that year. The fi nancial and operational measures and their relative weights are 
reported in the Remuneration Report upfront; the numerical performance targets themselves are not disclosed as they are considered to be commercially 
sensitive. In the fi rst weeks of the following year, the Supervisory Board reviews the Company’s and individual performance against the pre-set targets, and 
approves the STV payout levels based on the performance achieved. The performance on each of the measures is reported in qualitative terms in the 
Remuneration Report after the end of the performance period (cf. Part II). The STV payout for 2015 is, and for 2016 remains, subject to four performance 
measures with equal weights: Organic Revenue Growth, Organic Net Profi t beia Growth, Free Operating Cash Flow and Individual Leadership measures.

For each performance measure, a threshold, target and maximum performance level is set with the following STV payout, as a percentage 
of target payout:

•  Threshold performance – 50 per cent of target payout
•  Target performance – 100 per cent of target payout
•  Maximum performance – 200 per cent of target payout

For each measure, payout in between these performance levels is on a straight-line basis; below threshold performance the payout is zero,
whereas beyond maximum performance it is capped at 200 per cent of payout at target.

The CEO and CFO (and former CFO) are obliged to invest at least 25 per cent of their STV payout in Heineken N.V. shares (investment shares), to be 
delivered by the Company; the maximum they can invest in Heineken N.V. shares is 50 per cent of their STV payout, at their discretion. These investment 
shares are then blocked and cannot be sold under any circumstance, including resignation, for fi ve calendar years to link the value of the investment shares 
to long-term Company performance. Withholding tax on the investment shares and on the cash part of the STV payout is settled with the cash part at the 
time of payout. After the blocking period is completed after fi ve calendar years, the Company will match the investment shares 1:1 in the fi rst weeks of the 
following year, i.e. one matching share is granted for each investment share. As from then, there are no holding requirements on these investment shares 
anymore, and there are no holding requirements on the resulting matching shares that remain after withholding tax on these shares. According to plan 
rules, matching entitlements will be forfeited in a case of dismissal by the Company for an urgent reason within the meaning of the law (‘dringende reden’), 
or in a case of dismissal for cause (‘gegronde reden’) whereby the cause for dismissal concerns unsatisfactory functioning of the Executive Board member. 
With this ‘deferral-and-matching’ proposition a signifi cant share ownership by the Executive Board is ensured, creating an increased alignment with the 
interests of shareholders. The Supervisory Board has the power to revise the amount of the STV payout to an appropriate amount if the STV payout that 
would have been payable in accordance with the agreed payment schedule would be unacceptable according to standards of reasonableness and 
fairness. The Supervisory Board is entitled to claw back all or part of the STV payout (in cash, investment shares or matching shares) insofar as it has been 
made based on incorrect information about achieving the performance conditions.

53    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsRemuneration Report continued

Long-term variable award
The long-term variable award (LTV) is designed to drive and reward sound business decisions for HEINEKEN’s long-term health, and to align the Executive 
Board with shareholder interests. The target LTV opportunities for both 2015 and 2016 are 150 per cent of base salary for the CEO and 125 per cent of 
base salary for the CFO. 

Each year, a target number of performance shares is conditionally granted based on the aforementioned target LTV opportunity percentage
of that year, the base salary of that year, and the closing share price of 31 December of the preceding year. The vesting of these performance
shares is contingent on HEINEKEN’s performance over a period of three years on four fundamental fi nancial performance measures:

•  Organic Revenue Growth (as of the 2014 plan) / Organic Gross Profi t beia Growth (for the 2013 plan) – to drive top-line growth
•  Organic EBIT beia Growth – to drive operational effi  ciency
•  Earnings Per Share (EPS) beia Growth – to drive overall long-term Company performance
•  Free Operating Cash Flow – to drive focus on cash.

These four performance measures have equal weights to minimise the risk that participants over-emphasise one performance measure to the 
detriment of others. At the beginning of each performance period, the Supervisory Board establishes the corresponding numerical targets for these 
performance measures based on HEINEKEN’s business priorities. These targets are not disclosed upfront as they are considered to be commercially 
sensitive. In the fi rst weeks after the end of the performance period, the Supervisory Board reviews the Company’s performance against the pre-set 
targets, and approves the LTV vesting based on the performance achieved. The performance on each of the measures is reported in qualitative terms 
in the Remuneration Report after the performance period has been completed (cf. Part II).

For each performance measure, a threshold, target and maximum performance level is set with the following performance share vesting schedule:

•  Threshold performance – 50 per cent of performance shares vests
•  Target performance – 100 per cent of performance shares vests
•  Maximum performance – 200 per cent of performance shares vests.

For each measure, vesting in between these performance levels is on a straight-line basis; below threshold performance the vesting is zero,
whereas beyond maximum performance it is capped at 200 per cent of vesting at target.

The Supervisory Board has the power to revise the amount of performance shares that will vest to an appropriate number if the number of performance 
shares that would have vested under the agreed vesting schedule would be unacceptable according to standards of reasonableness and fairness. 
The Supervisory Board is entitled to claw back all or part of the shares transferred to the Executive Board members upon vesting (or the value thereof) 
insofar as vesting occurred based on incorrect information about achieving the performance conditions. The vested performance shares that remain 
after withholding tax are subject to an additional holding restriction of two years, to arrive at a fi ve-year holding restriction after the date of the 
conditional performance grant.

54    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsRemuneration Report continued

Pay mix
The mix between fi xed pay and variable pay for various levels of performance is illustrated below. In these charts, fi xed pay refers to base salary only, 
excluding pensions and other emoluments, and variable pay consists of the aforementioned short-term variable pay and long-term variable award 
opportunities, including the ‘deferral-and-matching’ proposition. Share price movements during performance and holding periods are hereby not 
included since these are unknown in the context of target remuneration. 

CEO target pay mix 2015 - 2016

Below threshold
performance

At threshold
performance

At target
performance

At/Beyond max
performance

100%

36%

22%

12%

64%

78%

88%

CFO target pay mix 2015 - 2016

Below threshold
performance

At threshold
performance

At target
performance

100%

27%

42%

58%

Fixed pay

Variable pay

At/Beyond max
performance

15%

73%

85%

Fixed pay

Variable pay

Pensions
The members of the Executive Board participate in a Capital Creation Plan. In such a plan the Executive Board member receives employer contributions, 
for pension capital accrual, as taxable income. As of 2015, Dutch fi scal legislation introduced a cap of EUR100,000 on the pensionable salary for tax-
qualifi ed pension plans, implying that beyond this salary level pensions can no longer be accrued in a tax-qualifi ed way. As a consequence, the pension 
plans for new top executives under Dutch employment contract below Executive Board have been changed into a taxable capital creation employer 
contribution of 18% of base salary, minus the maximum tax-exempt employer contribution that can still be invested into a tax-qualifi ed defi ned-
contribution scheme (which contribution the employer provides as well). As of 2015, the same arrangement applies to new members of the Executive 
Board as well, hence to our current CFO, with the understanding that as a non-Dutch national she receives the full 18% contribution in the form 
of taxable income. For the CEO the same capital creation arrangement as for 2014 remained in force, since the existing top executives below the 
Executive Board were compensated on an individual basis for the aforementioned fi scal salary cap on pensions as from 2015, thereby making 
a change in the CEO’s capital creation scheme irrelevant.

Loans
HEINEKEN does not provide loans to the members of the Executive Board.

55    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsRemuneration Report continued

Part II – The Executive Board’s actual remuneration for performance ending in, or at year-end, 2015 
The following table provides an overview of the Executive Board’s actual remuneration that became unconditional in, or at year-end, 2015.
For disclosures in line with IFRS reporting requirements, which are ‘accrual-based’ over earning/performance periods and partly depend on estimations/
assumptions, see note 35 ‘Related parties’ on page 127. The Supervisory Board conducted a scenario analysis with respect to possible outcomes of the 
variable remuneration disclosed in this section.

Base salary 
in EUR1

2015 
Short-term 
variable pay 
in EUR2
1,150,000  2,930,200
832,650
394,333

Van Boxmeer 
Debroux
421,151
Hooft Graafl and  201,233 

2013-2015 Long-term
variable award

No. of 
performance 
shares 
vesting3
58,447
–
27,530

Value of 
performance 
shares 
vesting in 
EUR4
4,603,870
–
 2,168,538

Matching entitlements

Extraordinary Share Grants

No. of 
matching 
entitle-
ments 
vesting5
16,125
–
t.b.d.

Value of 
matching 
entitlements 
vesting in 
EUR6
1,270,166
–
182,123

Pension
cost
in EUR
723,454
82,316
32,721

No. of 
extraordinary 
shares 
vesting7
27,317
1,000
–

Value of 
extraordinary 
shares 
vesting in 
EUR8
1,995,780
73,640
–

Other 
emoluments 
in EUR9
21,210
134,146
2,006,937

1  The base salaries of Mrs. Laurence Debroux and Mr. René Hooft Graafl and are the actual base salaries paid for the period in 2015 in which they were a member of 

the Executive Board. Although formally these periods are demarcated by the end of the AGM on 23 April 2015, a succession date of 24 April 2015 has been adopted 
in the calculation of these pro-rated salary payments.

2  The short-term variable pay relates to the performance year 2015, and becomes payable in 2016. According to Plan Rules and Agreements, for Mrs. Laurence 

Debroux and Mr. René Hooft Graafl and the short-term variable pay has been pro-rated by the number of months, rounded up to full months, in which they were a 
member of the Executive Board, i.e. nine months for Mrs. Laurence Debroux and four months for Mr. René Hooft Graafl and. In line with policy, between 25 per cent 
and 50 per cent of the short-term variable pay, at the participant’s discretion, is paid out in investment shares. For the 2015 payout the investment in shares is 50 per 
cent for all three participants.

3  The long-term variable award relates to the performance period 2013-2015 and vests shortly after 10 February 2016, the publication date of these fi nancial 
statements.
4 The value of performance shares vesting is based on the share price as of 31 December 2015 of EUR78.77.
5  For Mr. Jean-François van Boxmeer the matching entitlements relate to the investment shares that were acquired in 2011 for performance over 2010 and that were 
held until year-end 2015. These matching entitlements vest, as common shares, immediately following year-end 2015 and are thus the fi rst batch of such shares 
for him that vest after the launch of the ‘deferral-and-matching’ proposition following the AGM in 2011. For Mr. René Hooft Graafl and the matching entitlements 
relate to the investment shares that are acquired in 2016 for performance over 2015, since given his resignation for other reasons than for cause these matching 
entitlements vest, as share entitlements, immediately following year-end 2015. The number of investment shares and matching share entitlements is determined, 
as per policy, by dividing the part of the STV payout that is invested in shares, i.e. 50 per cent, by the closing share price of the date of publication of these fi nancial 
statements, i.e. 10 February 2016. These entitlements will be converted into common shares following year-end 2020, and will thus remain non-dividend bearing 
until that date. The matching shares that given his agreed resignation vested already in 2014, as share entitlements, were disclosed in Part II of last year’s 
Remuneration Report.

6  The value of matching shares vesting for Mr. Jean-François van Boxmeer is based on the share price as of 31 December 2015 of EUR78.77. The value of matching 

share entitlements vesting for Mr. René Hooft Graafl and equals the part of the STV payout that he chose to invest in investment shares, i.e. 50 per cent, discounted 
for the fact that the resulting entitlements will not be dividend bearing until year-end 2020.

7  On 26 April 2013, by approval of the AGM, Mr. Jean-François van Boxmeer received a Retention Share Award of 27,317 share entitlements, with a vesting date of
26 April 2015, conditionally on Executive Board membership at that date. These shares have vested per the latter date, and are blocked until 26 April 2018. Mrs. 
Laurence Debroux received an extraordinary grant of 2,000 share entitlements upon her appointment as member of the Executive Board in April 2015, as 
compensation for forfeited variable remuneration by her previous employer; 50 per cent of this grant vested immediately, which is thus included in the table above; 
the other 50 per cent will vest next year, conditionally on Executive Board membership at that date.

8  The value of the Retention Share Award vesting for Mr. Jean-François van Boxmeer is based on the closing share price of EUR73.06 of 24 April 2015, i.e. the fi nal 

closing price prior to the vesting date of 26 April 2015. The value of the Extraordinary Share Award vesting for Mrs. Laurence Debroux is based on the closing share 
price of EUR73.64 of 23 April 2015, i.e. the fi nal closing price prior to the grant and vesting date of 24 April 2015.

9  The amount for Mr. Jean-François van Boxmeer involves his car benefi t-in-kind. The amount for Mrs. Laurence Debroux involves housing allowance (grossed-up),

a one-time commission for relocation support (grossed-up), schooling cost and car benefi t-in-kind. As per the agreement of 3 November 2014, and announced in 
last year’s Remuneration Report, Mr. René Hooft Graafl and received a severance payment of EUR2,000,000 gross in May 2015, following the termination of his 
employment contract as of 1 May 2015; the remaining amount involves his car benefi t-in-kind.

56    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContents 
 
Remuneration Report continued

Resignation of Mr. René Hooft Graafl and as member of the Executive Board and CFO in 2015 and appointment of Mrs. Laurence Debroux as 
member of the Executive Board and CFO after the 2015 AGM
As mentioned in last year’s Remuneration Report, an agreement was reached on 3 November 2014 between Mr. René Hooft Graafl and and the 
Supervisory Board, on his resignation from the Executive Board following the 2015 AGM on 23 April 2015, and on the termination of his employment 
contract as of 1 May 2015. In fi nancial terms the agreement respects existing contractual obligations and includes that:

•  A severance payment of EUR2,000,000 is made in May 2015, in the absence of dismissal for urgent cause; this amount aligns with the capitalised value 
of his fi xed remuneration (i.e. base salary and Capital Creation payments) between his resignation date of 1 May 2015 and age 62 (i.e. two years and 
fi ve months), which has been the directional retirement age in the Company’s pension plan design for Executive Board members at the time.

•  This resignation is considered a retirement under the LTV Plan Rules. Given existing agreements from 2005 for a specifi c group of senior managers 

(including the current Executive Board members), as a result of a transition from an annual variable pay plan to the three-year long-term variable award 
plan as disclosed above at the time, this implies that unvested LTV awards as of 1 May 2015 will continue to be subject to vesting at their regular vesting 
dates, insofar and to the extent that predetermined performance conditions are met. Shares that may vest under these plans will be subject to a 
holding period of two years in accordance with the LTV Plan Rules, to arrive at a fi ve-year holding restriction after the date of the conditional 
performance grant.

At the same AGM the Supervisory Board nominated Mrs. Laurence Debroux for appointment to the Executive Board, to hold the position of CFO.
The AGM supported the appointment.

2015 Short-term variable pay 
The STV pay for 2015 was subject to four performance measures: Organic Revenue Growth, Organic Net Profi t beia Growth, Free Operating Cash Flow
and individual leadership measures, all with a weight of 25 per cent. The Supervisory Board determined the results against the pre-set targets on these 
measures as follows:

•  Organic Revenue Growth – between target and maximum performance
•  Organic Net Profi t beia Growth – at maximum performance
•  Free Operating Cash Flow – at maximum performance
•  Individual leadership measures – at maximum performance

The resulting STV payout for 2015 is equal to 182 per cent of payout at target level for all three participants. In line with policy, between 25 per cent and 
50 per cent of the STV pay, at the participant’s discretion, is paid out in investment shares, i.c. 50 per cent by all three participants, against the closing share 
price of 10 February 2016, the publication date of these fi nancial statements. Revision and clawback provision apply to this award, including the related 
matching share entitlement. The table below provides an overview, for the incumbent Executive Board members at year-end, of the investment shares at 
year-end that were awarded as part of STV payouts in the past, but that remain blocked and await 1:1 matching by the Company, provided the conditions 
thereto are met. Only when the holding period of the investment shares has been completed, will the matching share entitlements be converted into 
shares and transferred to the recipient.

Van Boxmeer 

Debroux

STV 
payout for 
2015
2014
2013
2012
2011
2015

% of STV 
payout invested 
in shares 
50%
25%
50%
50%
50%
50%

No. of 
investment 
shares awarded1 
t.b.d.
10,427
11,910
12,391
23,272
t.b.d.

Award date 
10.02.2016
11.02.2015
12.02.2014
13.02.2013
15.02.2012
10.02.2016

Value of 
investment 
shares as of the 
award date in 
EUR 
1,465,100
692,249
563,462
680,638
882,009
416,325

End of blocking 
period 
31.12.2020
31.12.2019
31.12.2018
31.12.2017
31.12.2016
31.12.2020

Value of 
investment 
shares as of 
31.12.2015 in 
EUR2
n.a.
821,335 
938,151
976,039
1,833,135
n.a.

1  The number of investment shares awarded in relation to the STV payout for 2011 and beyond is determined by dividing the part of the STV payout that is invested 

in shares by the closing share price of the date of publication of the fi nancial statements for that year.

2 The share price as of 31 December 2015 is EUR78.77.

57    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsRemuneration Report continued

2013-2015 Long-term variable award 
After 2015, the conditional performance shares granted in 2013 are subject to vesting. The vesting of the LTV award for performance period 2013-2015 
is subject to Heineken N.V. performance on four fi nancial measures with equal weights. The Supervisory Board determined the results against the pre-set 
targets (as recalibrated early 2014) as follows:

•  Organic Gross Profi t beia Growth – at maximum performance
•  Organic EBIT beia Growth – between target and maximum performance
•  Earnings Per Share (EPS) beia Growth – at maximum performance
•  Free Operating Cash Flow – between target and maximum performance

As a result, the vesting of the LTV grant for performance period 2013-2015 will be equal to 171 per cent of the vesting at target level for both the CEO and 
the former CFO. The resulting share awards are defi ned in gross terms (i.e. before deduction of withholding tax due); the net number of shares awarded
(i.e. after withholding tax due) remains blocked for an additional period of two years until 13 February 2018, also in case of resignation during that period, 
and also for the former CFO. Revision and clawback provisions apply to this award. The table below provides an overview, for the incumbent Executive 
Board members at year-end, of outstanding LTV awards (awards granted but not yet vested, or awards vested but still blocked) as of 31 December 2015:

No. of shares 
conditionally 
granted at
target level1 
29,263
35,147
34,179
44,031
42,927
11,857

Value of shares 
conditionally 
granted as 
of the grant 
date in EUR 
1,942,771
1,662,805
1,877,452
1,668,775
1,617,489
787,186

Grant date 
2015
2014
2013
2012
2011
2015

No. of shares 
vesting on the
vesting date3
(before tax)
t.b.d.
t.b.d.
58,447
57,681
16,098
t.b.d.

No. of shares 
vesting on the
vesting date4
(after tax)
t.b.d.
t.b.d.
29,593
29,205
8,150
t.b.d.

End of 
blocking period 
02.2020
02.2019
02.2018
02.2017
02.2016
02.2020

Vesting
 date2 
02.2018
02.2017
02.2016
02.2015
02.2014
02.2018

Value of 
unvested or 
blocked shares 
as of 
31.12.20155
in EUR 
1,167,056
1,401,712 
2,331,041
2,300,478 
641,976 
618,345

Van Boxmeer 

Debroux

1 Determined according to plan rules, using the closing share price of 31 December of the year preceding the grant date.
2 The vesting date is shortly after the publication of the fi nancial statements after completion of the performance period.
3 Vested shares are disclosed in gross terms (i.e. before deduction of withholding tax due).
4 Vested shares are disclosed in net terms (i.e. after deduction of withholding tax due).
5  The value for the grants in 2011, 2012 and 2013 is based on the actual number of shares vesting on the vesting date after tax withholding, i.e. after applying the 
relevant income tax rate, whereas the value for the grants in 2014 and 2015 is based on the number of shares conditionally granted at target level (since the number 
of shares vesting is yet unknown) after applying the relevant income tax rate. The share price as of 31 December 2015 is EUR78.77.

Extraordinary share awards and Retention share award
The table below provides an overview, for the incumbent Executive Board members at year-end, of the outstanding Extraordinary share awards and the 
Retention share award as of 31 December 2015. The Retention share award to Mr. Jean-François van Boxmeer vested in April 2015; a further three-year 
holding period will apply to this share award. The Extraordinary share award to Mr. Jean-François van Boxmeer vested at grant in 2013; to this share award 
a fi ve-year holding period applies as from grant. 

The Extraordinary share awards to Mrs. Laurence Debroux have been granted upon her appointment by the 2015 AGM as member of the Executive 
Board, in the role of CFO, as compensation for unvested and forfeited awards at her previous employer. Half of the share grant, i.e. 1,000 shares, vested 
immediately at grant date, whereas the other half will vest subject to her continued Executive Board membership one year later. Both share grants will 
be blocked for fi ve years until 24 April 2020.

58    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsRemuneration Report continued

Value of shares 
conditionally 
granted as of 
the grant date 
in EUR 

No. of 
shares
 granted1 

No. of shares 
vesting on the 
vesting date2

End of blocking 
period 

Vesting date 

Value of 
unvested or 
blocked shares 
as of 
31.12.20153
in EUR 

Award

Grant date 

Van Boxmeer 

Debroux

Extraordinary 
share award
Retention 
share award
Extraordinary 
share award
Extraordinary 
share award

26.04.2013 

45,893

2,520,000

26.04.2013

24,373

26.04.2018

1,919,861

26.04.2013

27,317

1,500,000

26.04.2015

27,317

26.04.2018

2,151,760 

24.04.2015

1,000

73,640

24.04.2015

681

24.04.2020

53,642

24.04.2015

1,000

73,640

24.04.2016

675

24.04.2020

53,170

1 The ‘Number of shares granted’ refers to the grant in gross terms (i.e. before tax withholding).
2  As the table reveals, income tax is withheld from the Extraordinary share awards themselves; the Retention share award to Mr. Jean-François van Boxmeer has 
vested ‘gross’, i.e. withholding tax has been withheld and paid from other sources than the share award itself.
3 The value of the share awards is based on the ‘Number of shares vesting on the vesting date’.

Part III – Adjustments to the Executive Board target remuneration for 2016 within prevailing policy 
The Supervisory Board reviewed the remuneration policy versus its implementation, and concluded that there were no reasons to recommend policy 
adjustments to the 2016 Annual General Meeting. In regard of implementation, the Supervisory Board decided to increase the Executive Board base 
salaries to the aspired policy levels, thereby bringing their target variable remuneration closer to the aspired policy levels as well.

For the CEO the base salary has been increased from EUR1,150,000 for 2015 to EUR1,200,000 for 2016, and for the CFO from EUR610,000 for 2015 to 
EUR720,000 for 2016. The short- and long-term variable pay opportunities, as percentage of base salary, have remained unchanged. Hence, since only 
base salaries changed, the pay mix as depicted on page 55 remains unchanged. 

Supervisory Board Heineken N.V. 
Amsterdam, 9 February 2016

59    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsFinancial statements
Consolidated Income Statement

For the year ended 31 December
In millions of EUR
Revenue

Other income

Raw materials, consumables and services
Personnel expenses
Amortisation, depreciation and impairments
Total expenses
Results from operating activities
Interest income
Interest expenses
Other net fi nance income/(expenses)
Net fi nance expenses
Share of profi t of associates and joint ventures and impairments thereof (net of income tax)
Profi t before income tax
Income tax expense
Profi t 
Attributable to:
Equity holders of the Company (net profi t)
Non-controlling interests
Profi t 

Weighted average number of shares – basic
Weighted average number of shares – diluted
Basic earnings per share (EUR)
Diluted earnings per share (EUR)

Note

2015

2014

5

8

9
10
11

12
12
12

16

13

23
23
23
23

20,511

19,257

411

93

(12,931)
(3,322)
(1,594)
(17,847)
3,075
60
(412)
(57)
(409)
172
2,838
(697)
2,141

1,892
249
2,141

(12,053)
(3,080)
(1,437)
(16,570)
2,780
48
(457)
(79)
(488)
148
2,440
(732)
1,708

1,516
192
1,708

572,292,454
572,944,188
3.31
3.30

574,945,645
576,002,613
2.64
2.63

60    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsConsolidated Statement 
of Comprehensive Income

For the year ended 31 December
In millions of EUR
Profi t
Other comprehensive income:
Items that will not be reclassifi ed to profi t or loss:
Actuarial gains and losses
Items that may be subsequently reclassifi ed to profi t or loss:
Currency translation diff erences
Recycling of currency translation diff erences to profi t or loss
Eff ective portion of net investment hedges
Eff ective portion of changes in fair value of cash fl ow hedges
Eff ective portion of cash fl ow hedges transferred to profi t or loss
Net change in fair value available-for-sale investments
Recycling of fair value of available-for-sale investments to profi t or loss
Share of other comprehensive income of associates/joint ventures
Other comprehensive income, net of tax
Total comprehensive income

Attributable to:
Equity holders of the Company
Non-controlling interests
Total comprehensive income

Note

2015

2014

2,141

1,708

24

24
24
24
24
24
24
24
24
24

95

(43)
129
15
23
24
43
(16)
7
277
2,418

2,150
268
2,418

(344)

697
–
(5)
(99)
(3)
(1)
–
(7)
238
1,946

1,686
260
1,946

61    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsConsolidated Statement 
of Financial Position

As at 31 December
In millions of EUR
Assets
Property, plant and equipment
Intangible assets
Investments in associates and joint ventures
Other investments and receivables
Advances to customers
Deferred tax assets
Total non-current assets
Inventories
Other investments
Trade and other receivables
Prepayments 
Income tax receivables
Cash and cash equivalents
Assets classifi ed as held for sale
Total current assets
Total assets
Equity
Share capital
Share premium
Reserves
Retained earnings
Equity attributable to equity holders of the Company
Non-controlling interests
Total equity
Liabilities
Loans and borrowings
Tax liabilities
Employee benefi ts
Provisions
Deferred tax liabilities
Total non-current liabilities
Bank overdrafts and commercial papers
Loans and borrowings
Trade and other payables
Tax liabilities
Provisions
Liabilities classifi ed as held for sale
Total current liabilities
Total liabilities
Total equity and liabilities

62    Heineken N.V. Annual Report 2015

Note

2015

2014

14
15
16
17

18

19
17
20

21
7

22
22

22

25

28
30
18

21
25
31

30
7

9,552
18,183
1,985
856
266
958
31,800
1,702
16
2,873
343
33
824
123
5,914
37,714

922
2,701
(655)
10,567
13,535
1,535
15,070

10,658
3
1,289
320
1,858
14,128
542
1,397
6,013
379
154
31
8,516
22,644
37,714

8,718
16,341
2,033
737
254
661
28,744
1,634
13
2,743
317
23
668
688
6,086
34,830

922
2,701
(427)
9,213
12,409
1,043
13,452

9,499
3
1,443
398
1,503
12,846
595
1,671
5,533
390
165
178
8,532
21,378
34,830

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsConsolidated Statement 
of Cash Flows

For the year ended 31 December
In millions of EUR
Operating activities
Profi t
Adjustments for:
Amortisation, depreciation and impairments
Net interest expenses
Gain on sale of property, plant and equipment, intangible assets 
and subsidiaries, joint ventures and associates
Investment income and share of profi t and impairments of associates and joint ventures
and dividend income on available-for-sale and held-for-trading investments
Income tax expenses
Other non-cash items
Cash fl ow from operations before changes in working capital and provisions
Change in inventories
Change in trade and other receivables
Change in trade and other payables
Total change in working capital
Change in provisions and employee benefi ts
Cash fl ow from operations
Interest paid
Interest received
Dividends received
Income taxes paid
Cash fl ow related to interest, dividend and income tax
Cash fl ow from operating activities
Investing activities
Proceeds from sale of property, plant and equipment and intangible assets
Purchase of property, plant and equipment
Purchase of intangible assets
Loans issued to customers and other investments
Repayment on loans to customers
Cash fl ow (used in)/from operational investing activities
Free operating cash fl ow

Acquisition of subsidiaries, net of cash acquired
Acquisition of/additions to associates, joint ventures and other investments
Disposal of subsidiaries, net of cash disposed of
Disposal of associates, joint ventures and other investments
Cash fl ow (used in)/from acquisitions and disposals
Cash fl ow (used in)/from investing activities

Note

2015

2014

11
12

8

13

6

6/7

2,141

1,594
352

(411)

(182)
697
89
4,280
27
(59)
403
371
(165)
4,486
(446)
87
159
(797)
(997)
3,489

83
(1,638)
(92)
(195)
45
(1,797)
1,692

(757)
(543)
979
54
(267)
(2,064)

1,708

1,437
409

(93)

(158)
732
244
4,279
(104)
(325)
456
27
(166)
4,140
(522)
60
125
(745)
(1,082)
3,058

144
(1,494)
(57)
(117)
40
(1,484)
1,574

(159)
(7)
(27)
4
(189)
(1,673)

63    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsConsolidated Statement of Cash Flows continued

For the year ended 31 December
In millions of EUR
Financing activities
Proceeds from loans and borrowings
Repayment of loans and borrowings
Dividends paid
Purchase own shares and shares issued
Acquisition of non-controlling interests
Other
Cash fl ow (used in)/from fi nancing activities

Net cash fl ow
Cash and cash equivalents as at 1 January
Eff ect of movements in exchange rates
Cash and cash equivalents as at 31 December

Note

2015

2014

1,888
(1,753)
(909)
(377)
(21)
(1)
(1,173)

252
73
(43)
282

858
(2,443)
(723)
(9)
(137)
1
(2,453)

(1,068)
1,112
29
73

21

64    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsConsolidated Statement 
of Changes in Equity

Note

Share 
capital

Share 
premium

Translation 
reserve

Hedging 
reserve

Fair 
value 
reserve

Other 
legal 
reserves

Reserve 
for own 
shares

Retained 
earnings

Equity 
attributable 
to equity 
holders
 of the 
Company

Non-
controlling 
interests

Total 
equity

922
–

2,701
–

(1,721)
–

2
–

97
–

805
174

(41)
–

8,637
1,342

11,402
1,516

954
192

12,356
1,708

24

6

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

624

(101)

(1)

–

624

(101)

(1)

174

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

(236)

–

–

–

–

–

–

–

–

–

(33)

4

–

(352)

170

68

238

990

236

1,686

260

1,946

–

–

–

(512)

(512)

(224)

(736)

–

(4)

47

(33)

32

–

47

–

1

(1)

–

48

–

(181)

(181)

20

(161)

922

2,701

(1,097)

(99)

96

743

(70)

9,213

12,409

1,043

13,452

In millions of EUR
Balance as at
1 January 2014
Profi t

Other 
comprehensive 
income

Total 
comprehensive 
income
Transfer to 
retained earnings
Dividends to 
shareholders

Purchase/
reissuance own/
non-controlling 
shares
Own shares 
delivered
Share-based 
payments

Acquisition of 
non-controlling 
interests without 
a change in 
control

Balance as at
31 December 
2014

65    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsConsolidated Statement in Changes of Equity continued

Note

Share 
capital

Share 
premium

Translation 
reserve

Hedging 
reserve

Fair 
value 
reserve

Other 
legal 
reserves

Reserve 
for own 
shares

Retained 
earnings

Equity 
attributable 
to equity 
holders
 of the 
Company

Non-
controlling 
interests

Total 
equity

922
–

2,701
–

(1,097)
–

(99)
–

96
–

743
186

(70)
–

9,213
1,706

12,409
1,892

1,043
249

13,452
2,141

24

22

6

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

80

52

26

–

80

52

26

186

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

(210)

–

–

–

–

–

–

–

–

–

–

100

258

19

277

1,806

2,150

268

2,418

210

–

–

–

(676)

(676)

(248)

(924)

(384)

–

(384)

10

(374)

22

–

–

–

(22)

32

4

–

–

32

4

–

–

–

–

32

(2)

2

464

464

922

2,701

(1,017)

(47)

122

719

(432)

10,567

13,535

1,535

15,070

In millions of EUR
Balance as at
1 January 2015
Profi t

Other 
comprehensive 
income

Total 
comprehensive 
income
Transfer to 
retained earnings
Dividends to 
shareholders

Purchase/
reissuance own/
non-controlling 
shares
Own shares 
delivered
Share-based 
payments

Acquisition of 
non-controlling 
interests without 
a change in 
control
Changes in 
consolidation
Balance as at
31 December 
2015

66    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated 
Financial Statements

1.  Reporting entity 
Heineken N.V. (the ‘Company’) is a company domiciled in the Netherlands. The address of the Company’s registered offi  ce is Tweede Weteringplantsoen 
21, Amsterdam. The consolidated fi nancial statements of the Company as at and for the year ended 31 December 2015 comprise the Company, its 
subsidiaries (together referred to as ‘HEINEKEN’ and individually as ‘HEINEKEN’ entities) and HEINEKEN’s interest in jointly controlled entities and 
associates. The Company is registered in the Trade Register of Amsterdam No. 33011433. 

Disclosures on subsidiaries, jointly controlled entities and associates are included in notes 16 and 36 respectively. 

HEINEKEN is primarily involved in the brewing and selling of beer. 

2.  Basis of preparation 
(a) Statement of compliance 
The consolidated fi nancial statements have been prepared in accordance with International Financial Reporting Standards (IFRS) as endorsed by the 
European Union (EU) and also comply with the fi nancial reporting requirements included in Part 9 of Book 2 of the Dutch Civil Code. All standards and 
interpretations issued by the International Accounting Standards Board (IASB) and the International Financial Reporting Interpretations Committee 
(IFRIC) eff ective year-end 2015 have been adopted by the EU. Consequently, the accounting policies applied by the Company also comply fully with IFRS 
as issued by the IASB. 

The consolidated fi nancial statements have been prepared by the Executive Board of the Company and authorised for issue on 9 February 2016 and will 
be submitted for adoption to the Annual General Meeting of Shareholders on 21 April 2016.

(b) Basis of measurement 
The consolidated fi nancial statements have been prepared on the historical cost basis unless otherwise indicated. 

The methods used to measure fair values are discussed further in notes 3 and 4.

(c) Functional and presentation currency 
These consolidated fi nancial statements are presented in Euro, which is the Company’s functional currency. All fi nancial information presented in Euro has 
been rounded to the nearest million unless stated otherwise. 

(d) Use of estimates and judgements 
The preparation of consolidated fi nancial statements in conformity with IFRS requires management to make judgements, estimates and assumptions 
that aff ect the application of accounting policies and the reported amounts of assets and liabilities, income and expenses. Actual results may diff er from 
these estimates. 

Estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which the 
estimates are revised and in any future periods aff ected. 

In particular, information about assumptions and estimation uncertainties and critical judgements in applying accounting policies that have the most 
signifi cant eff ect on the amounts recognised in the consolidated fi nancial statements are described in the following notes: 

Note 6 Acquisitions and disposals of subsidiaries and non-controlling interests 
Note 15 Intangible assets 
Note 16 Investments in associates and joint ventures 
Note 17 Other investments and receivables 
Note 18 Deferred tax assets and liabilities 
Note 28 Employee benefi ts 
Note 30 Provisions 
Note 32 Financial risk management and fi nancial instruments 
Note 34 Contingencies 

67    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

2.  Basis of preparation continued
(e) Changes in accounting policies 
HEINEKEN has adopted the following new standards and amendments to standards, including any consequential amendments to other standards, with a 
date of initial application of 1 January 2015:

•  Amendments to IAS 19 Defi ned Benefi t Plans: Employee Contributions 
•  Amendments to IFRSs Annual Improvements to IFRSs 2010-2012 Cycle and 2011-2013 Cycle   

These changes had no signifi cant impact on the disclosures or amounts recognised in HEINEKEN’s consolidated fi nancial statements. 

3.  Signifi cant accounting policies 
General 
The accounting policies set out below have been applied consistently to all periods presented in these consolidated fi nancial statements and have been 
applied consistently by HEINEKEN entities. 

(a) Basis of consolidation 
(i) Business combinations 
Business combinations are accounted for using the acquisition method as at the acquisition date, which is the date on which control is transferred to 
HEINEKEN. HEINEKEN controls an entity when it is exposed to, or has rights to, variable returns from its involvement with the entity and has the ability to 
aff ect those returns through its power over the entity. 

HEINEKEN measures goodwill at the acquisition date as the fair value of the consideration transferred plus the fair value of any previously held equity 
interest in the acquiree and the recognised amount of any non-controlling interests in the acquiree, less the net recognised amount (generally fair value) of 
the identifi able assets acquired and liabilities assumed. When the excess is negative, a bargain purchase gain is recognised immediately in profi t or loss. 

The consideration transferred does not include amounts related to the settlement of pre-existing relationships. Such amounts are generally recognised in 
profi t or loss. 

Costs related to the acquisition, other than those associated with the issue of debt or equity securities, that HEINEKEN incurs in connection with a business 
combination are expensed as incurred. 

Any contingent consideration payable is recognised at fair value at the acquisition date. If the contingent consideration is classifi ed as equity, it is not 
remeasured and settlement is accounted for within equity. Otherwise, subsequent changes to the fair value of the contingent considerations are 
recognised in profi t or loss. 

(ii) Acquisitions of non-controlling interests 
Acquisitions of non-controlling interests are accounted for as transactions with owners in their capacity as owners and therefore no goodwill is recognised 
as a result. Adjustments to non-controlling interests arising from transactions that do not involve the loss of control are based on a proportionate amount 
of the net assets of the subsidiary. 

(iii) Subsidiaries 
Subsidiaries are entities controlled by HEINEKEN. HEINEKEN controls an entity when it is exposed to, or has rights to, variable returns from its involvement 
with the entity and has the ability to aff ect those returns through its power over the entity. The fi nancial statements of subsidiaries are included in the 
consolidated fi nancial statements from the date that control commences until the date that control ceases. Accounting policies of subsidiaries have been 
changed where necessary to ensure consistency with the policies adopted by HEINEKEN. Losses applicable to the non-controlling interests in a subsidiary 
are allocated to the non-controlling interests, even if doing so causes the non-controlling interests to have a defi cit balance. 

68    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

(iv) Loss of control 
Upon the loss of control, HEINEKEN derecognises the assets and liabilities of the subsidiary, any non-controlling interests and the other components of 
equity related to the subsidiary. Any resulting gain or loss is recognised in profi t or loss. If HEINEKEN retains any interest in the previous subsidiary, such 
interest is measured at fair value at the date that control is lost. Subsequently, it is accounted for as an equity-accounted investee or as an available-for-sale 
fi nancial asset, depending on the level of infl uence retained. 

(v) Interests in equity-accounted investees 
HEINEKEN’s investments in associates and joint ventures are accounted for using the equity method of accounting. Investments in associates are those 
entities in which HEINEKEN has signifi cant infl uence, but no control or joint control, over the fi nancial and operating policies. Joint ventures are the 
arrangements in which HEINEKEN has joint control, whereby HEINEKEN has rights to the net assets of the arrangement, rather than rights to its assets and 
obligations for its liabilities. 

Investments in associates and joint ventures are recognised initially at cost. The cost of the investment includes transaction costs. 

The consolidated fi nancial statements include HEINEKEN’s share of the profi t or loss and other comprehensive income, after adjustments to align the 
accounting policies with those of HEINEKEN, from the date that signifi cant infl uence or joint control commences until the date that signifi cant infl uence or 
joint control ceases. 

When HEINEKEN’s share of losses exceeds the carrying amount of the associate or joint venture, including any long-term investments, the carrying amount 
is reduced to nil and recognition of further losses is discontinued except to the extent that HEINEKEN has an obligation or has made a payment on behalf 
of the associate or joint venture. 

(vi) Transactions eliminated on consolidation 
Intra-HEINEKEN balances and transactions, and any unrealised gains and losses or income and expenses arising from intra-HEINEKEN transactions, are 
eliminated in preparing the consolidated fi nancial statements. Unrealised gains arising from transactions with equity-accounted associates and JVs are 
eliminated against the investment to the extent of HEINEKEN’s interest in the investee. Unrealised losses are eliminated in the same way as unrealised 
gains, but only to the extent that there is no evidence of impairment. 

69    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

3.  Signifi cant accounting policies continued
(b) Foreign currency 
(i) Foreign currency transactions 
Transactions in foreign currencies are translated to the respective functional currencies of HEINEKEN entities at the exchange rates at the dates of the 
transactions. Monetary assets and liabilities denominated in foreign currencies at the reporting date are retranslated to the functional currency at the 
exchange rate at that date. The foreign currency gain or loss arising on monetary items is the diff erence between amortised cost in the functional currency 
at the beginning of the period, adjusted for eff ective interest and payments during the period, and the amortised cost in foreign currency translated at the 
exchange rate at the end of the reporting period. 

Non-monetary assets and liabilities denominated in foreign currencies that are measured at fair value are retranslated to the functional currency at the 
exchange rate at the date that the fair value was determined. Non-monetary items in a foreign currency that are measured at cost are translated into the 
functional currency using the exchange rate at the date of the transaction. 

Foreign currency diff erences arising on retranslation are recognised in profi t or loss, except for diff erences arising on the retranslation of available-for-sale 
(equity) investments and foreign currency diff erences arising on the retranslation of a fi nancial liability designated as a hedge of a net investment, which 
are recognised in other comprehensive income. 

(ii) Foreign operations 
The assets and liabilities of foreign operations, including goodwill and fair value adjustments arising on acquisition, are translated to Euro at exchange rates 
at the reporting date. The income and expenses of foreign operations, excluding foreign operations in hyperinfl ationary economies, are translated to Euro 
at exchange rates approximating to the exchange rates ruling at the dates of the transactions. Group entities, with a functional currency being the 
currency of a hyperinfl ationary economy, fi rst restate their fi nancial statements in accordance with IAS 29, Financial Reporting in Hyperinfl ationary 
Economies (see ‘Reporting in hyperinfl ationary economies’ below). The related income, costs and balance sheet amounts are translated at the foreign 
exchange rate ruling at the balance sheet date. 

Foreign currency diff erences are recognised in other comprehensive income and are presented within equity in the translation reserve. However, if the 
operation is not a wholly owned subsidiary, the relevant proportionate share of the translation diff erence is allocated to the non-controlling interests.
When a foreign operation is disposed of such that control, signifi cant infl uence or joint control is lost, the cumulative amount in the translation reserve 
related to that foreign operation is reclassifi ed to profi t or loss as part of the gain or loss on disposal. When HEINEKEN disposes of only part of its interest
in a subsidiary that includes a foreign operation while retaining control, the relevant proportion of the cumulative amount is reattributed to non-controlling 
interests. When HEINEKEN disposes of only part of its investment in an associate or joint venture that includes a foreign operation while retaining 
signifi cant infl uence or joint control, the relevant proportion of the cumulative amount is reclassifi ed to profi t or loss. 

Foreign exchange gains and losses arising from a monetary item receivable from or payable to a foreign operation, the settlement of which is neither 
planned nor likely in the foreseeable future, are considered to form part of a net investment in a foreign operation and are recognised in other 
comprehensive income, and are presented within equity in the translation reserve. 

70    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

The following exchange rates, for the most important countries in which HEINEKEN has operations, were used while preparing these consolidated
fi nancial statements:

In EUR
BRL
GBP
MXN
NGN
PLN
RUB
SGD
USD
VND in 1,000

Year-end 
2015
0.2319
1.3625
0.0530
0.0046
0.2357
0.0124
0.6486
0.9185
0.0409

Year-end 
2014
0.3105
1.2839
0.0560
0.0049
0.2340
0.0138
0.6227
0.8237
0.0387

Average
2015
0.2705
1.3772
0.0568
0.0047
0.2390
0.0147
0.6556
0.9011
0.0411

Average
2014
0.3202
1.2403
0.0566
0.0048
0.2389
0.0196
0.5943
0.7527
0.0355

(iii) Hedge of net investments in foreign operations 
Foreign currency diff erences arising on the translation of a fi nancial liability designated as a hedge of a net investment in a foreign operation are 
recognised in other comprehensive income to the extent that the hedge is eff ective and regardless of whether the net investment is held directly or through 
an intermediate parent. These diff erences are presented within equity in the translation reserve. To the extent that the hedge is ineff ective, such diff erences 
are recognised in profi t or loss. When the hedged part of a net investment is disposed of, the relevant amount in the translation reserve is transferred to 
profi t or loss as part of the profi t or loss on disposal. 

(c) Non-derivative fi nancial instruments 
(i) General 
Non-derivative fi nancial instruments comprise investments in equity and debt securities, trade and other receivables, cash and cash equivalents, loans and 
borrowings, and trade and other payables. 

Non-derivative fi nancial instruments are recognised initially at fair value plus, for instruments not at fair value through profi t or loss, any directly attributable 
transaction costs. Subsequent to initial recognition, non-derivative fi nancial instruments are measured as described below. 

If HEINEKEN has a legal right to off set fi nancial assets with fi nancial liabilities and if HEINEKEN intends either to settle on a net basis or to realise the asset 
and settle the liability simultaneously, fi nancial assets and liabilities are presented in the statement of fi nancial position as a net amount. The right of 
set-off  is available today and not contingent on a future event and it is also legally enforceable for all counterparties in a normal course of business, as well 
as in the event of default, insolvency or bankruptcy. 

Cash and cash equivalents comprise cash balances and call deposits. Bank overdrafts and commercial papers form an integral part of HEINEKEN’s cash 
management and are included as a component of cash and cash equivalents for the purpose of the statement of cash fl ows. 

Accounting policies for interest income, interest expenses and other net fi nance income and expenses are discussed in note 3(r). 

(ii) Held-to-maturity investments 
If HEINEKEN has the positive intent and ability to hold debt securities to maturity, they are classifi ed as held-to-maturity. Debt securities are loans and 
long-term receivables and are measured at amortised cost using the eff ective interest method, less any impairment losses. Investments held-to-maturity 
are recognised or derecognised on the day they are transferred to or by HEINEKEN. 

71    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

3.  Signifi cant accounting policies continued
(iii) Available-for-sale investments 
HEINEKEN’s investments in equity securities and certain debt securities are classifi ed as available-for-sale. Subsequent to initial recognition, they are 
measured at fair value and changes therein – other than impairment losses (see note 3i(i)) and foreign currency diff erences on available-for-sale monetary 
items (see note 3b(i)) – are recognised in other comprehensive income and presented within equity in the fair value reserve. When these investments are 
derecognised, the relevant cumulative gain or loss in the fair value reserve is transferred to profi t or loss. 

Where these investments are interest-bearing, interest calculated using the eff ective interest method is recognised in profi t or loss. Available-for-sale 
investments are recognised or derecognised by HEINEKEN on the date it commits to purchase or sell the investments. 

(iv) Other 
Other non-derivative fi nancial instruments are measured at amortised cost using the eff ective interest method, less any impairment losses. Included in 
non-derivative fi nancial instruments are advances to customers. Subsequently, the advances are amortised over the term of the contract as a reduction
of revenue. 

(d) Derivative fi nancial instruments (including hedge accounting) 
(i) General 
HEINEKEN uses derivatives in the ordinary course of business in order to manage market risks. Generally, HEINEKEN applies hedge accounting in order to 
minimise the eff ects of foreign currency, interest rate or commodity price fl uctuations in profi t or loss.

Derivatives that can be used are interest rate swaps, forward rate agreements, caps and fl oors, commodity swaps, spot and forward exchange contracts 
and options. Transactions are entered into with a limited number of counterparties with strong credit ratings. Foreign currency, interest rate and commodity 
hedging operations are governed by internal policies and rules approved and monitored by the Executive Board.

Derivative fi nancial instruments are recognised initially at fair value, with attributable transaction costs recognised in profi t or loss as incurred. Derivatives 
for which hedge accounting is not applied are accounted for as instruments at fair value through profi t or loss. When derivatives qualify for hedge 
accounting, subsequent measurement is at fair value, and changes therein accounted for as described in 3b(iii), 3d(ii) or 3d(iii). 

(ii) Cash fl ow hedges 
Changes in the fair value of the derivative hedging instrument designated as a cash fl ow hedge are recognised in other comprehensive income and 
presented in the hedging reserve within equity to the extent that the hedge is eff ective. To the extent that the hedge is ineff ective, changes in fair value are 
recognised in profi t or loss. 

If the hedging instrument no longer meets the criteria for hedge accounting, expires or is sold, terminated or exercised, hedge accounting is discontinued. 
The cumulative unrealised gain or loss previously recognised in other comprehensive income and presented in the hedging reserve in equity is recognised in 
profi t or loss immediately. When a hedging instrument is terminated, but the hedged transaction still is expected to occur, the cumulative gain or loss at 
that point remains in other comprehensive income and is recognised in accordance with the above-mentioned policy when the transaction occurs. When 
the hedged item is a non-fi nancial asset, the amount recognised in other comprehensive income is transferred to the carrying amount of the asset when it 
is recognised. In other cases, the amount recognised in other comprehensive income is transferred to the same line of profi t or loss in the same period that 
the hedged item aff ects profi t or loss. 

(iii) Fair value hedges 
Changes in the fair value of a derivative hedging instrument designated as a fair value hedge are recognised in profi t or loss. The hedged item also is stated 
at fair value in respect of the risk being hedged; the gain or loss attributable to the hedged risk is recognised in profi t or loss and adjusts the carrying 
amount of the hedged item. 

If the hedge no longer meets the criteria for hedge accounting, the adjustment to the carrying amount of a hedged item for which the eff ective interest 
method is used is amortised to profi t or loss over the period to maturity. 

72    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

(iv) Separable embedded derivatives 
Embedded derivatives are separated from the host contract and accounted for separately if the economic characteristics and risks of the host contract and 
the embedded derivative are not closely related, a separate instrument with the same terms as the embedded derivative would meet the defi nition of a 
derivative, and the combined instrument is not measured at fair value through profi t or loss. Changes in the fair value of separable embedded derivatives 
are recognised immediately in profi t or loss. 

(e) Share capital 
(i) Ordinary shares 
Ordinary shares are classifi ed as equity. Incremental costs directly attributable to the issue of ordinary shares are recognised as a deduction from equity, 
net of any tax eff ects. 

(ii) Repurchase of share capital (treasury shares) 
When share capital recognised as equity is repurchased, the amount of the consideration paid, which includes directly attributable costs, is net of any tax 
eff ects recognised as a deduction from equity. Repurchased shares are classifi ed as treasury shares and are presented in the reserve for own shares. 

When treasury shares are sold or reissued subsequently, the amount received is recognised as an increase in equity, and the resulting surplus or defi cit on 
the transaction is transferred to or from retained earnings. 

(iii) Dividends 
Dividends are recognised as a liability in the period in which they are declared. 

(f) Property, plant and equipment 
(i) Owned assets 
Items of property, plant and equipment (P, P & E) are measured at cost less government grants received (refer to (q)), accumulated depreciation (refer to 
(iv)) and accumulated impairment losses (3i(ii)). 

Cost comprises the initial purchase price increased with expenditures that are directly attributable to the acquisition of the asset (such as transports and 
non-recoverable taxes). The cost of self-constructed assets includes the cost of materials and direct labour and any other costs directly attributable to 
bringing the asset to a working condition for its intended use (refer to an appropriate proportion of production overheads), and the costs of dismantling 
and removing the items and restoring the site on which they are located. Borrowing costs related to the acquisition or construction of qualifying assets are 
capitalised as part of the cost of that asset. Cost also may include transfers from equity of any gain or loss on qualifying cash fl ow hedges of foreign 
currency purchases of P, P & E. 

Spare parts that are acquired as part of an equipment purchase and only to be used in connection with this specifi c equipment or purchased software that 
is integral to the functionality of the related equipment are capitalised and amortised as part of that equipment. In all other cases, spare parts are carried 
as inventory and recognised in the income statement as consumed. Where an item of P, P & E comprises major components having diff erent useful lives, 
they are accounted for as separate items (major components) of P, P & E. 

Returnable bottles and kegs in circulation are recorded within P, P & E and a corresponding liability is recorded in respect of the obligation to repay
the customers’ deposits. Deposits paid by customers for returnable items are refl ected in the consolidated statement of fi nancial position within
current liabilities. 

73    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

3.  Signifi cant accounting policies continued
(ii) Leased assets 
Leases in terms of which HEINEKEN assumes substantially all the risks and rewards of ownership are classifi ed as fi nance leases. Upon initial recognition, P, 
P & E acquired by way of fi nance lease is measured at an amount equal to the lower of its fair value and the present value of the minimum lease payments 
at inception of the lease. Lease payments are apportioned between the outstanding liability and fi nance charges so as to achieve a constant periodic rate 
of interest on the remaining balance of the liability. 

Other leases are operating leases and are not recognised in HEINEKEN’s statement of fi nancial position. Payments made under operating leases are 
charged to profi t or loss on a straight-line basis over the term of the lease. When an operating lease is terminated before the lease period has expired, any 
payment required to be made to the lessor by way of penalty is recognised as an expense in the period in which termination takes place. 

(iii) Subsequent expenditure 
The cost of replacing a part of an item of P, P & E is recognised in the carrying amount of the item or recognised as a separate asset, as appropriate, if it is 
probable that the future economic benefi ts embodied within the part will fl ow to HEINEKEN and its cost can be measured reliably. The carrying amount of 
the replaced part is derecognised. The costs of the day-to-day servicing of P, P & E are recognised in profi t or loss when incurred. 

(iv) Depreciation 
Depreciation is calculated over the depreciable amount, which is the cost of an asset, or other amount substituted for cost, less its residual value. 

Land except for fi nancial leases on land over the contractual period is not depreciated as it is deemed to have an infi nite life. Depreciation on other P, P & E 
is charged to profi t or loss on a straight-line basis over the estimated useful lives of items of P, P & E, and major components that are accounted for 
separately, since this most closely refl ects the expected pattern of consumption of the future economic benefi ts embodied in the asset. Assets under 
construction are not depreciated. Leased assets are depreciated over the shorter of the lease term and their useful lives unless it is reasonably certain that 
HEINEKEN will obtain ownership by the end of the lease term. The estimated useful lives for the current and comparative years are as follows: 

•  Buildings 
•  Plant and equipment 
•  Other fi xed assets 

30 – 40 years 
10 – 30 years 
3 – 10 years 

Where parts of an item of P, P & E have diff erent useful lives, they are accounted for as separate items of P, P & E. 

The depreciation methods and residual value as well as the useful lives are reassessed, and adjusted if appropriate, at each fi nancial year-end. 

(v) Gains and losses on sale 
Net gains on sale of items of P, P & E are presented in profi t or loss as other income. Net losses on sale are included in depreciation. Net gains and losses are 
recognised in profi t or loss when the signifi cant risks and rewards of ownership have been transferred to the buyer, recovery of the consideration is probable, 
the associated costs can be estimated reliably, and there is no continuing management involvement with the P, P & E. 

(g) Intangible assets 
(i) Goodwill 
Goodwill arises on the acquisition of subsidiaries, associates and joint ventures and represents the excess of the cost of the acquisition over HEINEKEN’s 
interest in net fair value of the net identifi able assets, liabilities and contingent liabilities of the acquiree. 

Goodwill on acquisitions of subsidiaries is included in ‘intangible assets’. Goodwill arising on the acquisition of associates and joint ventures is included in the 
carrying amount of the associates and joint ventures. 

74    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

Goodwill is measured at cost less accumulated impairment losses (refer to accounting policy 3i(ii)). Goodwill is allocated to individual or groups of cash-
generating units (CGUs) for the purpose of impairment testing and is tested annually for impairment. Negative goodwill is recognised directly in profi t or 
loss as other income. 

(ii) Brands 
Brands acquired, separately or as part of a business combination, are capitalised if they meet the defi nition of an intangible asset and the recognition 
criteria are satisfi ed. 

Strategic brands are well-known international/local brands with a strong market position and an established brand name. Strategic brands are amortised 
on an individual basis over the estimated useful life of the brand. Other brands are amortised on a portfolio basis per country. 

(iii) Customer-related, contract-based intangibles and reacquired rights 
Customer-related and contract-based intangibles are capitalised if they meet the defi nition of an intangible asset and the recognition criteria are satisfi ed. 
If the amounts are not material, these are included in the brand valuation. The relationship between brands and customer-related intangibles is carefully 
considered so that brands and customer-related intangibles are not both recognised on the basis of the same cash fl ows. 

Reacquired rights are identifi able intangible assets recognised in an acquisition that represent the right an acquirer previously has granted to the acquiree 
to use one or more of the acquirer’s recognised or unrecognised assets. 

Customer-related and contract-based intangibles acquired as part of a business combination are valued at fair value. Customer-related and contract-based 
intangibles acquired separately are measured at cost. 

Customer-related, contract-based intangibles and reacquired rights are amortised over the remaining useful life of the customer relationships or the period 
of the contractual arrangements. 

(iv) Software, research and development and other intangible assets 
Purchased software is measured at cost less accumulated amortisation (refer to (vi)) and impairment losses (refer to accounting policy 3i(ii)).
Expenditure on internally developed software is capitalised when the expenditure qualifi es as development activities, otherwise it is recognised in profi t
or loss when incurred. 

Expenditure on research activities, undertaken with the prospect of gaining new technical knowledge and understanding, is recognised in profi t or loss 
when incurred. 

Development activities involve a plan or design for the production of new or substantially improved products, software and processes. Development 
expenditure is capitalised only if development costs can be measured reliably, the product or process is technically and commercially feasible, future 
economic benefi ts are probable, and HEINEKEN intends to and has suffi  cient resources to complete development and to use or sell the asset.
The expenditure capitalised includes the cost of materials, direct labour and overhead costs that are directly attributable to preparing the asset for
its intended use, and capitalised borrowing costs. Other development expenditure is recognised in profi t or loss when incurred. 

Capitalised development expenditure is measured at cost less accumulated amortisation (refer to (vi)) and accumulated impairment losses (refer to 
accounting policy 3i(ii)). 

Other intangible assets that are acquired by HEINEKEN and have fi nite useful lives are measured at cost less accumulated amortisation (refer to (vi)) and 
impairment losses (refer to accounting policy 3i(ii)). Expenditure on internally generated goodwill and brands is recognised in profi t or loss when incurred. 

75    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

3.  Signifi cant accounting policies continued
(v) Subsequent expenditure 
Subsequent expenditure is capitalised only when it increases the future economic benefi ts embodied in the specifi c asset to which it relates. All other 
expenditure is expensed when incurred. 

(vi) Amortisation 
Amortisation is calculated over the cost of the asset, or other amount substituted for cost, less its residual value. Intangible assets with a fi nite life are 
amortised on a straight-line basis over their estimated useful lives, other than goodwill, from the date they are available for use, since this most closely 
refl ects the expected pattern of consumption of the future economic benefi ts embodied in the asset. The estimated useful lives are as follows: 

•  Strategic brands  
•  Other brands  
•  Customer-related and contract-based intangibles  
• 
•  Software  
•  Capitalised development costs  

 Reacquired rights  

40 – 50 years 
15 – 25 years 
5 – 20 years 
3 – 12 years 
3 – 7 years 
3 years 

Amortisation methods, useful lives and residual values are reviewed at each reporting date and adjusted if appropriate. 

(vii) Gains and losses on sale 
Net gains on sale of intangible assets are presented in profi t or loss as other income. Net losses on sale are included in amortisation. Net gains and losses 
are recognised in profi t or loss when the signifi cant risks and rewards of ownership have been transferred to the buyer, recovery of the consideration is 
probable, the associated costs can be estimated reliably, and there is no continuing management involvement with the intangible assets. 

(h) Inventories 
(i) General 
Inventories are measured at the lower of cost and net realisable value. The cost of inventories is based on the weighted average cost formula, and includes 
expenditure incurred in acquiring the inventories, production or conversion costs and other costs incurred in bringing them to their existing location and 
condition. Net realisable value is the estimated selling price in the ordinary course of business, less the estimated costs of completion and selling expenses. 

(ii) Finished products and work in progress 
Finished products and work in progress are measured at manufacturing cost based on weighted averages and taking into account the production stage 
reached. Costs include an appropriate share of direct production overheads based on normal operating capacity. 

(iii) Other inventories and spare parts 
The cost of other inventories is based on weighted averages. Spare parts are valued at the lower of cost and net realisable value. Value reductions and 
usage of parts are charged to profi t or loss. Spare parts that are acquired as part of an equipment purchase and only to be used in connection with this 
specifi c equipment are initially capitalised and depreciated as part of the equipment. 

(i) Impairment 
(i) Financial assets 
A fi nancial asset is assessed at each reporting date to determine whether there is any objective evidence that it is impaired. A fi nancial asset is considered 
to be impaired if objective evidence indicates that one or more events have had a negative eff ect on the estimated future cash fl ows of that asset that can 
be estimated reliably. 

Evidence of impairment may include indications that the debtors or a group of debtors are experiencing signifi cant fi nancial diffi  culty, default or 
delinquency in interest or principal payments, the probability that they will enter bankruptcy or other fi nancial reorganisation, and where observable
data indicates that there is a measurable decrease in the estimated future cash fl ows, such as changes in arrears or economic conditions that correlate
with defaults. 

76    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

An impairment loss in respect of a fi nancial asset measured at amortised cost is calculated as the diff erence between its carrying amount and the present 
value of the estimated future cash fl ows discounted at the original eff ective interest rate. An impairment loss in respect of an available-for-sale fi nancial 
asset is calculated by reference to its current fair value. 

Individually signifi cant fi nancial assets are tested for impairment on an individual basis. The remaining fi nancial assets are assessed collectively in groups 
that share similar credit risk characteristics. 

All impairment losses are recognised in profi t or loss. Any cumulative loss in respect of an available-for-sale fi nancial asset recognised previously in other 
comprehensive income and presented in the fair value reserve in equity is transferred to profi t or loss. 

An impairment loss is reversed if the reversal can be related objectively to an event occurring after the impairment loss was recognised. For fi nancial assets 
measured at amortised cost and available-for-sale fi nancial assets that are debt securities, the reversal is recognised in profi t or loss. For available-for-sale 
fi nancial assets that are equity securities, the reversal is recognised in other comprehensive income. 

(ii) Non-fi nancial assets 
The carrying amounts of HEINEKEN’s non-fi nancial assets, other than inventories (refer to accounting policy (h)) and deferred tax assets (refer to 
accounting policy (s)), are reviewed at each reporting date to determine whether there is any indication of impairment. If any such indication exists, the 
asset’s recoverable amount is estimated. For goodwill and intangible assets that are not yet available for use, the recoverable amount is estimated each 
year at the same time. 

For the purpose of impairment testing, assets that cannot be tested individually are grouped together into the smallest group of assets that generates cash 
infl ows from continuing use that are largely independent of the cash infl ows of other assets or groups of assets (the cash-generating unit, ‘CGU’). 

The recoverable amount of an asset or CGU is the higher of an asset’s fair value less costs to sell and value in use. In assessing value in use, the estimated 
future cash fl ows are discounted to their present value using a pre-tax discount rate that refl ects current market assessments of the time value of money 
and the risks specifi c to the asset or CGU. 

For the purpose of impairment testing, goodwill acquired in a business combination is allocated to each of the acquirer’s CGUs, or groups of CGUs expected 
to benefi t from the synergies of the combination. Each unit or group of units to which the goodwill is allocated represents the lowest level within the entity 
at which the goodwill is monitored for internal management purposes. Goodwill is monitored on regional, sub-regional or country level depending on the 
characteristics of the acquisition, the synergies to be achieved and the level of integration. 

An impairment loss is recognised in profi t or loss if the carrying amount of an asset or its CGU exceeds its recoverable amount. Impairment losses 
recognised in respect of CGU are allocated fi rst to reduce the carrying amount of any goodwill allocated to the units and then to reduce the carrying 
amounts of the other assets in the unit (group of units) on a pro rata basis. An impairment loss in respect of goodwill is not reversed. In respect of other 
assets, impairment losses recognised in prior periods are assessed at each reporting date for any indications that the loss has decreased or no longer exists. 
An impairment loss is reversed if there has been a change in the estimates used to determine the recoverable amount. An impairment loss is reversed only 
to the extent that the asset’s carrying amount does not exceed the carrying amount that would have been determined, net of depreciation or 
amortisation, if no impairment loss had been recognised. 

Goodwill that forms part of the carrying amount of an investment in an associate and joint venture is not recognised separately, and therefore is not tested 
for impairment separately. Instead, the entire amount of the investment in an associate and joint venture is tested for impairment as a single asset when 
there is objective evidence that the investment in an associate may be impaired. 

77    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

3.  Signifi cant accounting policies continued
(j) Assets or disposal groups classifi ed as held for sale 
Assets or disposal groups comprising assets and liabilities, that are expected to be recovered primarily through sale rather than through continuing use are 
classifi ed as held for sale. Immediately before classifi cation as held for sale, the assets, or components of a disposal group, are measured at the lower of 
their carrying amount and fair value less cost to sell. Any impairment loss on a disposal group is fi rst allocated to goodwill, and then to remaining assets and 
liabilities on a pro rata basis, except that no loss is allocated to inventories, fi nancial assets, deferred tax assets and employee defi ned benefi t plan assets, 
which continue to be measured in accordance with HEINEKEN’s accounting policies. Impairment losses on initial classifi cation as held for sale and 
subsequent gains or losses on remeasurement are recognised in profi t or loss. Gains are not recognised in excess of any cumulative impairment loss. 

Intangible assets and P, P & E once classifi ed as held for sale are not amortised or depreciated. In addition, equity accounting of equity-accounted investees 
ceases once classifi ed as held for sale. 

(k) Employee benefi ts 
(i) Defi ned contribution plans 
A defi ned contribution plan is a post-employment benefi t plan (pension plan) under which HEINEKEN pays fi xed contributions into a separate entity. 
HEINEKEN has no legal or constructive obligations to pay further contributions if the fund does not hold suffi  cient assets to pay all employees the benefi ts 
relating to employee service in the current and prior periods. 

Obligations for contributions to defi ned contribution pension plans are recognised as an employee benefi t expense in profi t or loss in the periods during 
which services are rendered by employees. Prepaid contributions are recognised as an asset to the extent that a cash refund or a reduction in future 
payments is available. Contributions to a defi ned contribution plan that are due more than 12 months after the end of the period in which the employee 
renders the service are discounted to their present value. 

(ii) Defi ned benefi t plans 
A defi ned benefi t plan is a post-employment benefi t plan (pension plan) that is not a defi ned contribution plan. Typically, defi ned benefi t plans defi ne
an amount of pension benefi t that an employee will receive on retirement, usually dependent on one or more factors such as age, years of service 
and compensation. 

HEINEKEN’s net obligation in respect of defi ned benefi t pension plans is calculated separately for each plan by estimating the amount of future benefi t 
that employees have earned in return for their service in the current and prior periods; that benefi t is discounted to determine its present value. The fair 
value of any defi ned benefi t plan assets is deducted. The discount rate is the yield at balance sheet date on AA-rated bonds that have maturity dates 
approximating to the terms of HEINEKEN’s obligations and that are denominated in the same currency in which the benefi ts are expected to be paid. 

The calculations are performed annually by qualifi ed actuaries using the projected unit credit method. When the calculation results in a benefi t to 
HEINEKEN, the recognised asset is limited to the present value of economic benefi ts available in the form of any future refunds from the plan or 
reductions in future contributions to the plan. In order to calculate the present value of economic benefi ts, consideration is given to any minimum 
funding requirements that apply to any plan in HEINEKEN. An economic benefi t is available to HEINEKEN if it is realisable during the life of the plan, 
or on settlement of the plan liabilities. 

When the benefi ts of a plan are changed, the expense or benefi t is recognised immediately in profi t or loss. 

HEINEKEN recognises all actuarial gains and losses arising from defi ned benefi t plans immediately in other comprehensive income and all expenses 
related to defi ned benefi t plans in personnel expenses and other net fi nance income and expenses in profi t or loss. 

78    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

(iii) Other long-term employee benefi ts 
HEINEKEN’s net obligation in respect of long-term employee benefi ts, other than pension plans, is the amount of future benefi t that employees have 
earned in return for their service in the current and prior periods; that benefi t is discounted to determine its present value, and the fair value of any related 
assets is deducted. The discount rate is the yield at balance sheet date on high-quality credit-rated bonds that have maturity dates approximating to the 
terms of HEINEKEN’s obligations. The obligation is calculated using the projected unit credit method. Any actuarial gains and losses are recognised in profi t 
or loss in the period in which they arise. 

(iv) Termination benefi ts 
Termination benefi ts are payable when employment is terminated by HEINEKEN before the normal retirement date, or whenever an employee accepts 
voluntary redundancy in exchange for these benefi ts. 

Termination benefi ts are recognised as an expense when HEINEKEN is demonstrably committed to either terminating the employment of current 
employees according to a detailed formal plan without possibility of withdrawal, or providing termination benefi ts as a result of an off er made to 
encourage voluntary redundancy. Termination benefi ts for voluntary redundancies are recognised if HEINEKEN has made an off er encouraging 
voluntary redundancy, it is probable that the off er will be accepted, and the number of acceptances can be estimated reliably. 

Benefi ts falling due more than 12 months after the balance sheet date are discounted to their present value. 

(v) Share-based payment plan (LTV) 
As from 1 January 2005, HEINEKEN established a share plan for the Executive Board and, as from 1 January 2006, HEINEKEN also established a share 
plan for senior management (refer to note 29).

The grant date fair value, adjusted for expected dividends, of the share rights granted is recognised as personnel expenses with a corresponding increase 
in equity (equity-settled) over the period that the employees become unconditionally entitled to the share rights. The costs of the share plan for both the 
Executive Board and senior management members are spread evenly over the performance period, during which vesting conditions are applicable subject 
to continued services. The total amount to be expensed is determined taking into consideration the expected forfeitures. 

At each balance sheet date, HEINEKEN revises its estimates of the number of share rights that are expected to vest, for the 100 per cent internal 
performance conditions of the running share plans for the senior management members and the Executive Board. It recognises the impact of the revision 
of original estimates (only applicable for internal performance conditions, if any) in profi t or loss, with a corresponding adjustment to equity. 

(vi) Matching share entitlement 
As from 21 April 2011, HEINEKEN established a matching share entitlement for the Executive Board. The grant date fair value of the matching shares 
is recognised as personnel expenses in the income statement as it is deemed an equity-settled share-based payment. 

(vii) Short-term employee benefi ts 
Short-term employee benefi t obligations are measured on an undiscounted basis and are expensed as the related service is provided. A liability 
is recognised for the amount expected to be paid under short-term benefi ts if HEINEKEN has a present legal or constructive obligation to pay this 
amount as a result of past service provided by the employee and the obligation can be estimated reliably. 

(l) Provisions 
(i) General 
A provision is recognised if, as a result of a past event, HEINEKEN has a present legal or constructive obligation that can be estimated reliably, and it is 
probable that an outfl ow of economic benefi ts will be required to settle the obligation. Provisions are measured at the present value of the expenditures 
expected to be required to settle the obligation using a pre-tax rate that refl ects current market assessments of the time value of money and the risks 
specifi c to the obligation. The increase in the provision due to passage of time is recognised as part of net fi nance expenses. 

79    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

3.  Signifi cant accounting policies continued
(ii) Restructuring 
A provision for restructuring is recognised when HEINEKEN has approved a detailed and formal restructuring plan, and the restructuring has either 
commenced or has been announced publicly. Future operating losses are not provided for. The provision includes the benefi t commitments in connection 
with early retirement and redundancy schemes. 

(iii) Onerous contracts 
A provision for onerous contracts is recognised when the expected benefi ts to be derived by HEINEKEN from a contract are lower than the unavoidable 
cost of meeting its obligations under the contract. The provision is measured at the present value of the lower of the expected cost of terminating the 
contract and the expected net cost of continuing with the contract and taking into consideration any reasonably obtainable sub-leases. Before a provision 
is established, HEINEKEN recognises any impairment loss on the assets associated with that contract. 

(iv) Other 
The other provisions, not being provisions for restructuring or onerous contracts, consist mainly of surety and guarantees, litigation and claims and 
environmental provisions. 

(m) Loans and borrowings 
Loans and borrowings are recognised initially at fair value, net of transaction costs incurred. Loans and borrowings are subsequently stated at amortised 
cost; any diff erence between the proceeds (net of transaction costs) and the redemption value is recognised in profi t or loss over the period of the 
borrowings using the eff ective interest method. Loans and borrowings included in a fair value hedge are stated at fair value in respect of the risk
being hedged. 

Loans and borrowings for which HEINEKEN has an unconditional right to defer settlement of the liability for at least 12 months after the balance sheet 
date are classifi ed as non-current liabilities. 

(n) Revenue 
(i) Products sold 
Revenue from the sale of products in the ordinary course of business is measured at the fair value of the consideration received or receivable, net of 
sales tax, excise duties, returns, customer discounts and other sales-related discounts. Revenue from the sale of products is recognised in profi t or loss 
when the amount of revenue can be measured reliably, the signifi cant risks and rewards of ownership have been transferred to the buyer, recovery of 
the consideration is probable, the associated costs and possible return of products can be estimated reliably, and there is no continuing management 
involvement with the products. 

If it is probable that discounts will be granted and the amount can be measured reliably, the discount is recognised as a reduction of revenue as the sales 
are recognised. 

(ii) Other revenue 
Other revenues are proceeds from royalties, rental income, pub management services and technical services to third parties, net of sales tax. Royalties are 
recognised in profi t or loss on an accrual basis in accordance with the substance of the relevant agreement. Rental income, pub management services and 
technical services are recognised in profi t or loss when the services have been delivered. 

(o) Other income 
Other income includes gains from sale of P, P & E, intangible assets and (interests in) subsidiaries, joint ventures and associates, net of sales tax. They are 
recognised in profi t or loss when risks and rewards have been transferred to the buyer. 

(p) Expenses 
(i) Operating lease payments 
Payments made under operating leases are recognised in profi t or loss on a straight-line basis over the term of the lease. Lease incentives received are 
recognised in profi t or loss as an integral part of the total lease expense, over the term of the lease. 

80    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

(ii) Finance lease payments 
Minimum lease payments under fi nance leases are apportioned between the fi nance expense and the reduction of the outstanding liability. The fi nance 
expense is allocated to each period during the lease term so as to produce a constant periodic rate of interest on the remaining balance of the liability. 
Contingent lease payments are accounted for by revising the minimum lease payments over the remaining term of the lease when the lease adjustment 
is confi rmed. 

(q) Government grants 
Government grants are recognised at their fair value when it is reasonably assured that HEINEKEN will comply with the conditions attaching to them and 
the grants will be received. 

Government grants relating to P, P & E are deducted from the carrying amount of the asset. 

Government grants relating to costs are deferred and recognised in profi t or loss over the period necessary to match them with the costs that they are 
intended to compensate. 

(r) Interest income, interest expenses and other net fi nance income and expenses 
Interest income and expenses are recognised as they accrue in profi t or loss, using the eff ective interest method unless collectability is in doubt. 

Borrowing costs that are not directly attributable to the acquisition, construction or production of a qualifying asset are recognised in profi t or loss using
the eff ective interest method. 

Other net fi nance income and expenses comprises dividend income, gains and losses on the disposal of available-for-sale investments, changes in the fair 
value of investments designated at fair value through profi t or loss and held for trading investments, changes in fair value of hedging instruments that are 
recognised in profi t or loss, unwinding of the discount on provisions, impairment losses recognised on investments and interest on the net defi ned benefi t 
obligation. Dividend income is recognised in the income statement on the date that HEINEKEN’s right to receive payment is established, which in the case 
of quoted securities is the ex-dividend date. 

Foreign currency gains and losses are reported on a net basis in the other net fi nance income and expenses. 

(s) Income tax 
Income tax comprises current and deferred tax. Current tax and deferred tax are recognised in the income statement except to the extent that it relates to 
a business combination, or items recognised directly in equity, or in other comprehensive income. 

(i) Current tax
Income tax expenses comprise corporate income tax due in countries of incorporation of the Company’s main subsidiaries and levied on actual profi ts. 
Income tax expense also includes the corporate income taxes which are levied on a deemed profi t basis and revenue basis (withholding taxes). Current tax 
is the expected income tax payable or receivable in respect of taxable income or loss for the year, using tax rates enacted or substantively enacted at the 
balance sheet date, and any adjustment to income tax payable in respect of previous years. Current tax payable also includes any tax liability arising from 
the declaration of dividends. This presentation adequately refl ects the Company’s global tax return. 

(ii) Deferred tax 
Deferred tax is recognised in respect of temporary diff erences between the carrying amounts of assets and liabilities for fi nancial reporting purposes and 
their tax bases. 

Deferred tax is not recognised for: 

•  temporary diff erences on the initial recognition of assets or liabilities in a transaction that is not a business combination and that aff ects neither 

accounting nor taxable profi t or loss 

•  temporary diff erences related to investments in subsidiaries, associates and jointly controlled entities to the extent that the Company is able to control 

the timing of the reversal of the temporary diff erences and it is probable that they will not reverse in the foreseeable future 

•  taxable temporary diff erences arising on the initial recognition of goodwill 

81    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

3.  Signifi cant accounting policies continued
The measurement of deferred tax assets and liabilities refl ects the tax consequences that would follow the manner in which the Company expects, at the 
end of the reporting period, to recover or settle the carrying amount of its assets and liabilities. 

Deferred tax is determined using tax rates (and laws) that have been enacted or substantively enacted at the balance sheet date and are expected to 
apply when the related deferred tax asset is realised or the deferred tax liability is settled. 

Deferred tax assets and liabilities are off set if there is a legally enforceable right to off set current tax liabilities and assets, and they relate to income taxes 
levied by the same tax authority on the same taxable entity, or on diff erent taxable entities which intend either to settle current tax liabilities and assets on 
a net basis or to realise the assets and settle the liabilities simultaneously. 

Deferred tax is provided for on temporary diff erences arising on investments in subsidiaries and associates, except where the timing of the reversal of the 
temporary diff erence is controlled by the Company and it is probable that the temporary diff erence will not reverse in the foreseeable future. 

A deferred tax asset is recognised for unused tax losses, tax credits and deductible temporary diff erences, to the extent that it is probable that future 
taxable profi ts will be available against which they can be utilised. Deferred tax assets are reviewed at each balance sheet date and are reduced to the 
extent that it is no longer probable that the related tax benefi t will be realised. 

(iii) Uncertain tax positions 
In determining the amount of current and deferred income tax, the Company takes into account the impact of uncertain income tax positions and 
whether additional taxes and interest may be due. This assessment relies on estimates and assumptions and may involve a series of judgements about 
future events. New information may become available that causes the Company to change its judgement regarding the adequacy of existing tax 
liabilities; such changes to tax liabilities will impact the income tax expense in the period that such a determination is made. 

(t) Discontinued operations 
A discontinued operation is a component of HEINEKEN’s business that represents a separate major line of business or geographical area of operations that 
has been disposed of or is held for sale or distribution, or is a subsidiary acquired exclusively with a view to resale. Classifi cation as a discontinued operation 
occurs upon disposal or when the operation meets the criteria to be classifi ed as held for sale, if earlier. When an operation is classifi ed as a discontinued 
operation, the comparative statement of comprehensive income is re-presented as if the operation had been discontinued from the start of the 
comparative year. 

(u) Earnings per share 
HEINEKEN presents basic and diluted earnings per share (EPS) data for its ordinary shares. Basic EPS is calculated by dividing the profi t or loss attributable 
to ordinary shareholders of the Company by the weighted average number of ordinary shares outstanding during the year, adjusted for the weighted 
average number of own shares purchased in the year. Diluted EPS is determined by dividing the profi t or loss attributable to ordinary shareholders by the 
weighted average number of ordinary shares outstanding, adjusted for the weighted average number of own shares purchased in the year and for the 
eff ects of all dilutive potential ordinary shares which comprise share rights granted to employees. 

(v) Cash fl ow statement 
The cash fl ow statement is prepared using the indirect method. Changes in balance sheet items that have not resulted in cash fl ows such as translation 
diff erences, fair value changes, equity-settled share-based payments and other non-cash items have been eliminated for the purpose of preparing this 
statement. Assets and liabilities acquired as part of a business combination are included in investing activities (net of cash acquired). Dividends paid to 
ordinary shareholders are included in fi nancing activities. Dividends received are classifi ed as operating activities. Interest paid is also included in
operating activities. 

82    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

(w) Operating segments 
Operating segments are reported in a manner consistent with the internal reporting provided to the Executive Board, which is considered to be HEINEKEN’s 
chief operating decision-maker. An operating segment is a component of HEINEKEN that engages in business activities from which it may earn revenues 
and incur expenses, including revenues and expenses that relate to transactions with any of HEINEKEN’s other components. All operating segments’ 
operating results are reviewed regularly by the Executive Board to make decisions about resources to be allocated to the segment and to assess its 
performance, and for which discrete fi nancial information is available. 

Inter-segment transfers or transactions are entered into under the normal commercial terms and conditions that would also be available to unrelated
third parties. 

Segment results, assets and liabilities that are reported to the Executive Board include items directly attributable to a segment as well as those that can be 
allocated on a reasonable basis. Unallocated result items comprise net fi nance expenses and income tax expenses. Unallocated assets comprise current 
other investments and cash call deposits. 

Segment capital expenditure is the total cost incurred during the period to acquire P, P & E, and intangible assets other than goodwill. 

(x) Recently issued IFRS 
New relevant standards and interpretations not yet adopted
A number of new standards and amendments to standards are eff ective for annual periods beginning after 1 January 2015, which HEINEKEN has not 
applied in preparing these consolidated fi nancial statements. 

IFRS 9, published in July 2014, replaces existing guidance in IAS 39 Financial Instruments: Recognition and Measurement. IFRS 9 includes revised guidance 
on classifi cation and measurement of fi nancial instruments, including a new expected credit loss model for calculating impairment on fi nancial assets, and 
new general hedge accounting requirements. IFRS 9 is eff ective for annual reporting periods beginning on or after 1 January 2018 with early adoption 
permitted. HEINEKEN is assessing the potential impact of IFRS 9 on its consolidated fi nancial statements. 

IFRS 15, published in May 2014, establishes a comprehensive framework for determining whether, how much and when revenue is recognised. It replaces 
existing revenue recognition guidance, including IAS 18 Revenue, IAS 11 Construction Contracts and IFRIC 13 Customer Loyalty Programmes. IFRS 15 is 
eff ective on or after 1 January 2018, with early adoption permitted. HEINEKEN is assessing the potential impact on its consolidated fi nancial statements 
resulting from the application of IFRS 15. 

IFRS 16, published in January 2016, establishes a revised framework for determining whether a lease is recognised on the (Consolidated) Statement of 
Financial Position. It replaces existing guidance on leases, including IAS 17. IFRS 16 is eff ective on or after 1 January 2019, with early adoption permitted. 
HEINEKEN will assess the potential impact on its consolidated fi nancial statements resulting from the application of IFRS 16. 

The following new or amended standards are not expected to have a signifi cant impact of HEINEKEN consolidated fi nancial statements: 

•  Applying the concept of materiality in practise (amendments to IAS 1 Disclosure Initiative) 
•  Regulatory Deferral Accounts (IFRS 14) 
•  Accounting for Acquisitions of Interests in Joint Operations (amendments to IFRS 11) 
•  Bearer Plants (amendments to IAS 16 and IAS 41) 
•  Classifi cation of Acceptable Methods of Depreciation and Amortisation (amendments to IAS 16 and IAS 38) 
•  Equity method in separate fi nancial statements (amendments to IAS 27) 
•  Sale or Contribution of Assets between an investor and its associate or joint venture (amendments to IFRS 10 and IAS 28) 
•  Applying the consolidation exemption (amendments to IFRS 10, IFRS 11 and IAS 28) 
•  Annual Improvements to IFRSs 2012-2014 Cycle 

83    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

4.  Determination of fair values 
General 
A number of HEINEKEN’s accounting policies and disclosures require the determination of fair value, for both fi nancial and non-fi nancial assets and 
liabilities. Fair values have been determined for measurement and/or disclosure purposes based on the following methods. When applicable, further 
information about the assumptions made in determining fair values or for the purpose of impairment testing is disclosed in the notes specifi c to that 
asset or liability. 

Fair value as a result of business combinations 
(i) Property, plant and equipment 
The fair value of P, P & E recognised as a result of a business combination is based on market prices for similar items when available and replacement cost 
when appropriate. 

(ii) Intangible assets 
The fair value of brands acquired in a business combination is based on the ‘relief of royalty’ method or determined using the multi-period excess earnings 
method. The fair value of customer relationships acquired in a business combination is determined using the multi-period excess earnings method, 
whereby the subject asset is valued after deducting a fair return on all other assets that are part of creating the related cash fl ows. The fair value of 
reacquired rights and other intangible assets is based on the discounted cash fl ows expected to be derived from the use and eventual sale of the assets. 

(iii) Inventories 
The fair value of inventories acquired in a business combination is determined based on its estimated selling price in the ordinary course of business less the 
estimated costs of completion and sale, and a reasonable profi t margin based on the eff ort required to complete and sell the inventories. 

(iv) Trade and other receivables 
The fair value of trade and other receivables is estimated at the present value of future cash fl ows, discounted at the market rate of interest at the reporting 
date. This fair value is determined for disclosure purposes or when acquired in a business combination. 

Fair value from normal business 
(i) Investments in equity and debt securities 
The fair value of fi nancial assets at fair value through profi t or loss, held-to-maturity investments and available-for-sale fi nancial assets is determined by 
reference to their quoted closing bid price at the reporting date or, if unquoted, determined using an appropriate valuation technique. The fair value of 
held-to-maturity investments is determined for disclosure purposes only. In case the quoted price does not exist at the date of exchange or in case the 
quoted price exists at the date of exchange but was not used as the cost, the investments are valued indirectly based on discounted cash fl ow models. 

(ii) Derivative fi nancial instruments 
The fair value of derivative fi nancial instruments is based on their listed market price, if available. If a listed market price is not available, fair value is in 
general estimated by discounting the diff erence between the cash fl ows based on contractual price and the cash fl ows based on current price for the 
residual maturity of the contact using observable interest yield curves, basis spread and foreign exchange rates. 

Fair values include the instrument’s credit risk and adjustments to take account of the credit risk of the HEINEKEN entity and counterparty
when appropriate. 

(iii) Non-derivative fi nancial instruments 
Fair value, which is determined for disclosure purposes or when fair value hedge accounting is applied, is calculated based on the present value of future 
principal and interest cash fl ows, discounted at the market rate of interest at the reporting date. For fi nance leases, the market rate of interest is determined 
by reference to similar lease agreements. 

Fair values include the instrument’s credit risk and adjustments to take account of the credit risk of the HEINEKEN entity and counterparty
when appropriate. 

84    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

5.  Operating segments 
HEINEKEN distinguishes the following fi ve reportable segments: 

•  Africa, Middle East & Eastern Europe 
• 
• 
• 
• 

 Americas 
 Asia Pacifi c 
 Europe 
 Head Offi  ce and Other/eliminations

The fi rst four reportable segments as stated above are HEINEKEN’s business regions. These business regions are each managed separately by a Regional 
President. The Regional President is directly accountable for the functioning of the segment’s assets, liabilities and results of the region and reports regularly 
to the Executive Board (the chief operating decision-maker) to discuss operating activities, regional forecasts and regional results. The Head Offi  ce 
operating segment falls directly under the responsibility of the Executive Board. For each of the fi ve reportable segments, the Executive Board reviews 
internal management reports on a monthly basis. 

Information regarding the results of each reportable segment is included in the table on the next page. Performance is measured based on EBIT (beia), as 
included in the internal management reports that are reviewed by the Executive Board. EBIT (beia) is defi ned as earnings before interest and taxes and net 
fi nance expenses, before exceptional items and amortisation of acquisition-related intangibles. Exceptional items are defi ned as items of income and 
expense of such size, nature or incidence, that in the view of management their disclosure is relevant to explain the performance of HEINEKEN for the 
period. EBIT and EBIT (beia) are not fi nancial measures calculated in accordance with IFRS. EBIT (beia) is used to measure performance as management 
believes that this measurement is the most relevant in evaluating the results of these segments. 

HEINEKEN has multiple distribution models to deliver goods to end customers. There is no reliance on major clients. Deliveries to end consumers are done 
in some countries via own wholesalers or own pubs, in other markets directly and in some others via third parties. As such, distribution models are country-
specifi c and diverse across HEINEKEN. In addition, these various distribution models are not centrally managed or monitored. Consequently, the Executive 
Board is not allocating resources and assessing the performance based on business type information and therefore no segment information is provided on 
business type. 

Inter-segment pricing is determined on an arm’s length basis. As net fi nance expenses and income tax expenses are monitored on a consolidated level 
(and not on an individual regional basis) and regional presidents are not accountable for that, net fi nance expenses and income tax expenses are not 
provided for the operating segments. 

85    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

5.  Operating segments continued
Information about reportable segments 

In millions of EUR
Revenue
Third party revenue1
Interregional revenue
Total revenue
Other income

Results from operating activities

Net fi nance expenses
Share of profi t of associates and joint ventures and impairments thereof
Income tax expense
Profi t
Attributable to:
Equity holders of the Company (net profi t)
Non-controlling interests

EBIT reconciliation
EBIT2
Eia2
EBIT (beia)2

Current segment assets
Non-current segment assets
Investments in associates and joint ventures
Total segment assets
Unallocated assets
Total assets

Segment liabilities
Unallocated liabilities
Total equity
Total equity and liabilities
Purchase of P, P & E
Acquisition of goodwill
Purchases of intangible assets
Depreciation of P, P & E
(Impairment) and reversal of impairment of P, P & E
Amortisation intangible assets
(Impairment) and reversal of impairment of intangible assets

Europe

Americas

Africa, Middle East

& Eastern Europe

Asia Pacifi c

Consolidated

Head Offi  ce &

Other/eliminations

Note

2015

20143

2015

2014

2015

20143

2015

2014

2015

20143

2015

2014

9,510
717
10,227
34

9,077
684
9,761
76

5,154
5
5,159
6

4,626
5
4,631
7

3,260

3

3,263

51

3,186

3

3,189

10

2,480

3

2,483

(62)

2,087

2,088

1

–

107

(728)

(621)

382

281

(693)

(412)

–

20,511

19,257

–

20,511

411

19,257

–

93

1,039

1,054

807

660

487

620

417

407

325

39

3,075

2,780

16

33

74

60

52

28

30

29

–

(2)

1,055
159
1,214

3,155
10,605
190
13,950

1,087
42
1,129

3,257
10,070
301
13,628

881
97
978

1,802
5,877
1,098
8,777

720
121
841

1,668
5,382
792
7,842

4,956

5,431

1,342

1,195

1,294

1,107

748

600

506

421

548
51
22
(517)
(23)
(69)
(4)

504
100
13
(490)
(3)
(57)
–

369
132
14
(226)
–
(96)
–

291
–
13
(219)
–
(92)
–

(409)

172

(697)

2,141

1,892

249

2,141

3,247

311

3,558

5,898

28,855

1,985

36,738

976

37,714

8,846

13,798

15,070

37,714

1,640

619

93

(1,151)

(71)

(368)

(4)

(488)

148

(732)

1,708

1,516

192

1,708

2,928

340

3,268

6,073

26,050

2,033

34,156

674

34,830

8,754

12,624

13,452

34,830

1,519

100

57

(1,080)

(8)

(331)

(18)

37

(20)

17

(868)

845

66

43

14

–

28

(27)

(25)

–

–

539

92

631

1,412

3,186

217

4,815

432

44

4

(286)

(33)

(16)

–

648

51

699

1,264

2,872

253

4,389

447

288

735

1,042

8,107

417

9,566

436

146

582

752

6,881

621

8,254

325

(325)

–

(1,513)

1,080

63

(370)

467

–

2

(261)

(3)

(9)

(18)

284

392

2

(110)

(15)

(169)

–

243

–

1

(83)

(2)

(148)

–

7

–

–

–

51

(12)

(18)

8

12
16
13

27

14
15
15
14
14
15
15

1 Includes other revenue of EUR386 million in 2015 and EUR377 million in 2014. 
2 For defi nition, see ‘Glossary’. Note that these are non-GAAP measures and therefore unaudited. 
3 2014 numbers have been revised to refl ect the new regional segmentation. 

86    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

Africa, Middle East
& Eastern Europe

Asia Pacifi c

Head Offi  ce &
Other/eliminations

Consolidated

2015

20143

2015

2014

2015

20143

2015

2014

3,260
3
3,263
51

3,186
3
3,189
10

2,480
3
2,483
(62)

2,087
1
2,088
–

107
(728)
(621)
382

281
(693)
(412)
–

20,511
–
20,511
411

19,257
–
19,257
93

487

620

417

407

325

39

3,075

2,780

52

28

30

29

–

(2)

539
92
631

1,412
3,186
217
4,815

648
51
699

1,264
2,872
253
4,389

447
288
735

1,042
8,107
417
9,566

436
146
582

752
6,881
621
8,254

325
(325)
–

(1,513)
1,080
63
(370)

37
(20)
17

(868)
845
66
43

1,294

1,107

748

600

506

421

432
44
4
(286)
(33)
(16)
–

467
–
2
(261)
(3)
(9)
(18)

284
392
2
(110)
(15)
(169)
–

243
–
1
(83)
(2)
(148)
–

7
–
51
(12)
–
(18)
–

14
–
28
(27)
–
(25)
–

(409)
172
(697)
2,141

1,892
249
2,141

3,247
311
3,558

5,898
28,855
1,985
36,738
976
37,714

8,846
13,798
15,070
37,714
1,640
619
93
(1,151)
(71)
(368)
(4)

(488)
148
(732)
1,708

1,516
192
1,708

2,928
340
3,268

6,073
26,050
2,033
34,156
674
34,830

8,754
12,624
13,452
34,830
1,519
100
57
(1,080)
(8)
(331)
(18)

87    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

6.  Acquisitions and disposals of subsidiaries and non-controlling interests 
Accounting for the acquisition of Lasko (Slovenia) 
The acquisition of 53.43 per cent of the share capital of Pivovarna Lasko (‘Lasko’), the leading Slovenian brewer for EUR119.5 million completed on
15 October 2015. 

Restructuring of South African and Namibian operations 
On 1 December 2015, HEINEKEN along with Diageo plc and The Ohlthaver & List (‘O&L’) group of companies, the majority shareholder of Namibia 
Breweries Limited (‘NBL’) restructured their respective joint venture operations in South Africa and Namibia as follows: 

•  HEINEKEN, Diageo and NBL closed their distribution joint venture, Brandhouse Beverages (Pty) Ltd. 
•  HEINEKEN’s shareholding in DHN Drinks (Pty) Limited (‘DHN’) increased to 75 per cent and as a result HEINEKEN obtained control over the South 

African entities DHN and Sedibeng Brewery (Pty) Limited (‘Sedibeng’). 

•  HEINEKEN also acquired an additional 15 per cent stake in NBL from Diageo. NBL is continued to be accounted for as an associate. 

HEINEKEN paid a total net cash consideration of ZAR1.9 billion (EUR138 million) to Diageo. 
Prior to the restructuring, HEINEKEN had a 75 per cent stake in Sedibeng and a 42.25 per cent stake in DHN. Both were accounted for as joint ventures 
because HEINEKEN had joint control over the entire South African structure. In accordance with IFRS, the Previously Held Equity Interest (PHEI) in the 
acquired businesses is accounted for at fair value at the date of acquisition and amounts to EUR29 million for DHN and EUR137 million for Sedibeng.
The fair value compared to HEINEKEN’s carrying amount and the release of cumulative amounts recorded in OCI result in a non-cash exceptional gain
of EUR48 million in DHN and a non-cash exceptional loss of EUR5 million in Sedibeng, recognised in Other Income. 

Accounting for the acquisition of Desnoes & Geddes (Jamaica) and GAPL Pte Ltd 
On 7 October 2015, HEINEKEN announced that HEINEKEN and Diageo plc (‘Diageo’) have completed a transaction to bring increased focus to their 
respective beer businesses and certain licensing arrangements in Jamaica, Malaysia, Singapore and Ghana. The transaction comprises: 

•  HEINEKEN obtained control of Desnoes & Geddes (‘D&G’) by acquiring Diageo’s 57.9 per cent shareholding in this company, taking its shareholding

to 73.3 per cent. 

•  HEINEKEN now has full ownership of GAPL Pte Ltd (‘GAPL’), having acquired Diageo’s shareholding, which was slightly lower than 50 per cent. GAPL 
owns 51 per cent of the issued share capital of Guinness Anchor Berhad (‘GAB’), which is listed on the Malaysian Stock Exchange. GAPL is also the 
licensee for Guinness and ABC Stout distribution for the Singapore market. 

•  HEINEKEN has sold its 20 per cent ownership stake in Guinness Ghana Breweries Limited (‘GGBL’) to Diageo through the sale of the holding entity

of the shares, Heineken Ghanaian Holdings B.V. (‘HGH’). 

•  HEINEKEN and Diageo have agreed to enter into licensing agreements for each other’s brands currently in the respective portfolios in Jamaica

and Ghana. 

The total net cash consideration payable by HEINEKEN to Diageo for the Transaction was USD780.5 million (EUR707 million). 

Prior to the acquisition, HEINEKEN owned a 15.4 per cent stake in D&G and a slightly higher than 50 per cent stake in GAPL. Prior to the acquisition, D&G 
was accounted for as an available for sale investment and GAPL was accounted for as a joint venture. The PHEI in the acquired businesses is accounted for 
at fair value at the date of acquisition and amounts to EUR26 million for D&G and EUR331 million for GAPL. The fair value of the PHEI of D&G has been 
determined using Level 1 inputs (the quoted market price) of D&G shares as of the acquisition date. The fair value compared to HEINEKEN’s carrying 
amount and the release of cumulative amounts recorded in OCI result in a non-cash exceptional gain of EUR18 million in D&G, recognised in Other net 
fi nance income and expense and a non-cash exceptional loss of EUR61 million in GAPL, recognised in Other Income. 

88    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

The following table summarises the major classes of consideration transferred and the recognised provisional amounts of assets acquired and liabilities 
assumed at the acquisition date. 

In millions of EUR
Cash and cash equivalents
Property, plant and equipment
Intangible assets
Inventories
Other assets
Assets acquired
Contingent liabilities
Short term liabilities
Long term liabilities
Liabilities assumed
Total net identifi able assets

In millions of EUR
Consideration transferred
Fair value of previously held equity interest in the acquiree
Non-controlling interests
Net identifi able assets acquired
Goodwill on acquisition (provisional)

Lasko
2
103
180
19
90
394
–
216
51
267
127

120
–
58
(127)
51

South Africa
16
257
2
55
186
516
–
94
191
285
231

52
165
58
(231)
44

D&G and GAPL
42
114
930
33
94
1,213
5
74
251
330
883

707
356
344
(883)
524

Acquisition-related costs of EUR7 million have been recognised in the income statement for the period ended 31 December 2015. 

The goodwill in each of the transactions is attributable to earnings beyond the period over which intangible assets are amortised, workforce, expected 
synergies and future customers. None of the goodwill amounts recognised are expected to be deductible for tax purposes. The goodwill related to D&G 
and GAPL has been allocated to the group of CGU’s Americas (EUR132 million) and Asia Pacifi c (EUR392 million). 

Non-controlling interests are measured based on their proportional interest in the recognised assets and liabilities of the acquired entities. 

In accordance with IFRS 3, the amounts recorded for the transactions are provisional and are subject to adjustments during the measurement period if 
new information is obtained about facts and circumstances that existed as of the acquisition date and, if known, would have aff ected the measurement
of the amounts recognised as of that date. The amounts are provisional mainly because of the timing of the acquisitions in the fourth quarter of 2015. 

The amount of revenue and profi t or loss for the acquired companies after obtaining control amounts to EUR177 million and EUR20 million respectively. 
Would the acquisitions have taken place on 1 January 2015, revenue and profi t for HEINEKEN would have been EUR21,179 million and
EUR2,184 million respectively. 

Mandatory General Off ers (‘MGO’) were announced for Lasko and D&G non-controlling interest holders on 16 October 2015 and 17 November 2015 
respectively. The subscription periods ended 15 January 2016 for Lasko and 21 January 2016 for D&G. Please refer to subsequent events note for further 
information on the acquired shares as part of the MGOs. 

Disposals 
Disposal of EMPAQUE 
The disposal of the Mexican packaging business EMPAQUE completed on 18 February 2015 for the value of USD1.225 billion (EUR956 million).  A post-tax 
EUR379 million book gain on the disposal was recorded in Other Income. 

Disposal of Ghana 
As part of the transaction with Diageo to acquire their interest in D&G and GAPL, HEINEKEN sold its 20 per cent ownership in Heineken Ghanaian Holdings 
B.V. on 7 October 2015. The disposal resulted in a non-cash exceptional gain of EUR7 million recognised in Other income. 

89    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

7.  Assets or disposal groups classifi ed as held for sale 
The assets and liabilities below are classifi ed as held for sale following the commitment of HEINEKEN to a plan to sell these assets and liabilities. Eff orts to 
sell the other assets and liabilities classifi ed as held for sale have commenced and are expected to be completed during 2016. 

Assets and liabilities classifi ed as held for sale 

In millions of EUR
Current assets
Property, plant and equipment
Intangible assets
Other non-current assets
Assets classifi ed as held for sale
Current liabilities
Non-current liabilities
Liabilities classifi ed as held for sale

2015
53
67
–
3
123
(31)
–
(31)

2014
96
236
332
24
688
(103)
(75)
(178)

On 23 July 2015, Grupa Żywiec signed with Orbico Group a conditional agreement upon which Orbico Group will acquire 80 per cent of the shares in 
Distribev Sp. z o.o (Grupa Żywiec’s sales and distribution company serving the traditional trade and horeca market). The enterprise value for an 80 per cent 
stake amounted to PLN96 million (EUR23 million), and is subject to customary price adjustments. The assets and liabilities of Distribev were classifi ed as 
assets held for sale as at 31 December 2015. Closing of the transaction occurred on 1 February 2016. 

In 2014, the assets and liabilities held for sale mainly related to HEINEKEN’s packaging business EMPAQUE in Mexico. The sale was completed on
18 February 2015. 

8.  Other income 

In millions of EUR
Gain on sale of property, plant and equipment
Gain on sale of subsidiaries, joint ventures and associates

2015
37
374
411

2014
41
52
93

Included in other income are the results of previously held equity interests in GAB and South African operations and the disposal gains in relation to 
EMPAQUE and Ghana (refer to note 6).

9.  Raw materials, consumables and services 

In millions of EUR
Raw materials
Non-returnable packaging
Goods for resale
Inventory movements
Marketing and selling expenses
Transport expenses
Energy and water
Repair and maintenance
Other expenses

90    Heineken N.V. Annual Report 2015

2015
1,616
3,049
1,775
(141)
2,755
1,139
517
485
1,736
12,931

2014
1,782
2,551
1,495
(15)
2,447
1,050
548
458
1,737
12,053

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

Other expenses mainly include rentals of EUR301 million (2014: EUR291 million), consultant expenses of EUR142 million (2014: EUR179 million), telecom 
and offi  ce automation of EUR206 million (2014: EUR199 million), distribution expenses of EUR135 million (2014: EUR122 million), travel expenses of 
EUR151 million (2014: EUR143 million) and other taxes of EUR144 million (2014: EUR124 million).

10.  Personnel expenses 

In millions of EUR
Wages and salaries
Compulsory social security contributions
Contributions to defi ned contribution plans
Expenses/(income) related to defi ned benefi t plans
Expenses related to other long-term employee benefi ts
Equity-settled share-based payment plan
Other personnel expenses

Note

28

29

2015
2,178
346
47
78
3
33
637
3,322

2014
2,107
337
42
(31)
8
48
569
3,080

In other personnel expenses, restructuring costs are included for an amount of EUR90 million (2014: EUR101 million). In 2015, these costs are primarily 
related to the restructuring of operations in the Netherlands, Poland and Portugal. 

The average number of full-time equivalent (FTE) employees during the year was: 

The Netherlands
Other Europe
Americas
Africa, Middle East and Eastern Europe
Asia Pacifi c

* 2014 numbers have been revised to refl ect the new regional segmentation. 

11.  Amortisation, depreciation and impairments 

In millions of EUR
Property, plant and equipment
Intangible assets

2015
3,791
25,161
20,985
15,102
8,728
73,767

2015
1,222
372
1,594

2014*
3,897
24,739
22,610
16,212
8,678
76,136

2014
1,088
349
1,437

Note
14
15

91    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

12.  Net fi nance income and expense 
Recognised in profi t or loss 

In millions of EUR
Interest income
Interest expenses
Dividend income from available-for-sale investments
Gain/(loss) on disposal of available-for-sale investments
Net change in fair value of derivatives
Net foreign exchange gain/(loss)
Unwinding discount on provisions
Interest on the net defi ned benefi t obligation
Other
Other net fi nance income/(expenses)

Net fi nance income/(expenses)

13.  Income tax expense 
Recognised in profi t or loss 

In millions of EUR
Current tax expense
Current year
Under/(over) provided in prior years

Deferred tax expense
Origination and reversal of temporary diff erences
Previously unrecognised deductible temporary diff erences
Changes in tax rate
Utilisation/(benefi t) of tax losses recognised
Under/(over) provided in prior years

Total income tax expense in profi t or loss

2015
60
(412)
10
18
143
(179)
(3)
(44)
(2)
(57)

(409)

2015

799
(3)
796

(72)
(3)
20
(11)
(33)
(99)
697

2014
48
(457)
10
–
173
(205)
(5)
(49)
(3)
(79)

(488)

2014

666
(9)
657

21
(5)
10
32
17
75
732

Reconciliation of the eff ective tax rate 

In millions of EUR
Profi t before income tax
Share of net profi t of associates and joint ventures and impairments thereof
Profi t before income tax excluding share of profi t of associates 
and joint ventures (including impairments thereof)

2015
2,838
(172)

2,666

2014
2,440
(148)

2,292

92    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

Income tax using the Company’s domestic tax rate
Eff ect of tax rates in foreign jurisdictions
Eff ect of non-deductible expenses
Eff ect of tax incentives and exempt income
Recognition of previously unrecognised temporary diff erences
Utilisation or recognition of previously unrecognised tax losses
Unrecognised current year tax losses
Eff ect of changes in tax rate
Withholding taxes
Under/(over) provided in prior years
Other reconciling items

%
25.0
2.1
4.2
(7.7)
(0.1)
(0.2)
0.8
0.8
1.9
(1.3)
0.7
26.2

2015
667
57
111
(205)
(3)
(4)
21
20
50
(36)
19
697

%
25.0
3.8
2.7
(4.0)
(0.2)
(0.1)
0.7
0.4
2.6
0.3
0.7
31.9

2014
573
87
61
(93)
(5)
(3)
17
10
60
8
17
732

The eff ective tax rate 2015 includes the gain on sale of EMPAQUE, which was tax exempt, while the eff ective tax rate 2014 included one-off  tax items with 
an overall negative tax impact. The line ‘eff ect of non-deductible expenses’ includes the impact of impairments for which no tax benefi t could be 
recognised (refer to note 14).

Income tax recognised in other comprehensive income 

In millions of EUR
Changes in fair value reserve
Changes in hedging reserve
Changes in translation reserve
Changes as a result of actuarial gains and losses

14.  Property, plant and equipment 

In millions of EUR
Cost
Balance as at 1 January 2014
Changes in consolidation
Purchases
Transfer of completed projects under construction
Transfer (to)/from assets classifi ed as held for sale
Disposals
Eff ect of movements in exchange rates
Balance as at 31 December 2014

Balance as at 1 January 2015
Changes in consolidation
Purchases
Transfer of completed projects under construction
Transfer (to)/from assets classifi ed as held for sale
Disposals
Eff ect of movements in exchange rates
Balance as at 31 December 2015

93    Heineken N.V. Annual Report 2015

Note

24

2015
(3)
14
77
(33)
55

Note

Land and
buildings

Plant and
equipment

Other 
fi xed assets

Under
construction

4,934
9
83
91
(72)
(93)
37
4,989

4,989
256
84
240
(50)
(54)
15
5,480

6,905
2
279
383
(175)
(90)
1
7,305

7,305
280
99
607
(1)
(126)
(54)
8,110

4,616
1
471
149
7
(234)
41
5,051

5,051
132
428
206
(8)
(354)
(47)
5,408

705
–
686
(623)
(4)
(1)
30
793

793
22
1,029
(1,053)
–
(3)
–
788

2014
3
11
108
96
218

Total

17,160
12
1,519
–
(244)
(418)
109
18,138

18,138
690
1,640
–
(59)
(537)
(86)
19,786

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

14.  Property, plant and equipment continued

In millions of EUR

Note

Land and
buildings

Plant and
equipment

Other 
fi xed assets

Under
construction

Total

Depreciation and impairment losses
Balance as at 1 January 2014
Changes in consolidation
Depreciation charge for the year
Impairment losses
Transfer to/(from) assets classifi ed as held for sale
Disposals
Eff ect of movements in exchange rates
Balance as at 31 December 2014

Balance as at 1 January 2015
Changes in consolidation
Depreciation charge for the year
Impairment losses
Transfer to/(from) assets classifi ed as held for sale
Disposals
Eff ect of movements in exchange rates
Balance as at 31 December 2015

Carrying amount
As at 1 January 2014
As at 31 December 2014
As at 1 January 2015
As at 31 December 2015

11
11

11
11

(1,789)
4
(154)
(5)
2
30
6
(1,906)

(1,906)
(35)
(157)
(18)
14
29
(15)
(2,088)

3,145
3,083
3,083
3,392

(3,827)
11
(415)
(3)
42
79
14
(4,099)

(4,099)
(51)
(424)
(36)
–
136
22
(4,452)

3,078
3,206
3,206
3,658

(3,090)
3
(511)
–
(8)
210
(19)
(3,415)

(3,415)
(61)
(570)
(17)
5
332
32
(3,694)

1,526
1,636
1,636
1,714

–
–
–
–
–
–
–
–

–
–
–
–
–
–
–
–

705
793
793
788

(8,706)
18
(1,080)
(8)
36
319
1
(9,420)

(9,420)
(147)
(1,151)
(71)
19
497
39
(10,234)

8,454
8,718
8,718
9,552

Impairment losses 
In 2015, a total impairment loss of EUR71 million (2014: EUR8 million) was charged to profi t or loss. 

Due to diffi  cult market circumstances, impairments of property, plant & equipment were recorded in Belgium (EUR26 million), Laos (EUR15 million) and 
Tunisia (EUR33 million). These impairments have been recorded on the line ‘Amortisation, depreciation and impairments’ in the Income Statement. In 
determining the recoverable amount of these assets the applied discount rates are 9.4 per cent for Belgium, based on a fair value less cost to sell valuation, 
and 16.5 per cent for Laos and 12.2 per cent for Tunisia, based on value in use valuations. In the fair value less cost to sell valuation external beer market 
development and infl ation assumptions were used in line with the goodwill impairment testing process. 

Financial lease assets 
HEINEKEN leases P, P & E under a number of fi nance lease agreements. At 31 December 2015, the net carrying amount of leased P, P & E was EUR15 
million (2014: EUR15 million). 

Security to authorities 
Certain P, P & E amounting to EUR80 million (2014: EUR91 million) has been pledged to the authorities in a number of countries as security for the 
payment of taxes, particularly import and excise duties on beers, non-alcoholic beverages and spirits. This mainly relates to the Netherlands and Brazil. 

94    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

Property, plant and equipment under construction 
P, P & E under construction mainly relates to expansion of the brewing capacity in various countries. 

Capitalised borrowing costs 
During 2015, borrowing costs amounting to EUR3 million have been capitalised (2014: EUR5 million).

15.  Intangible assets 

Note

Goodwill

Brands

Customer- 
related 
intangibles

Contract-
based 
intangibles

Software, 
research and 
development 
and other

10,407
98
–
–
(259)
557
10,803

10,803
611
–
–
–
317
11,731

(391)
–
–
(16)
–
–
–
(407)

(407)
–
–
–
–
–
–
(407)

3,851
15
–
(2)
–
208
4,072

4,072
475
–
–
–
30
4,577

(359)
–
(98)
(2)
2
–
(5)
(462)

(462)
–
(108)
(3)
–
–
2
(571)

2,110
17
1
–
(85)
131
2,174

2,174
333
–
–
–
20
2,527

(511)
–
(147)
–
–
21
(13)
(650)

(650)
–
(165)
–
–
–
7
(808)

10,016
10,396
10,396
11,324

3,492
3,610
3,610
4,006

1,599
1,524
1,524
1,719

680
30
–
–
–
63
773

773
296
–
–
–
32
1,101

(71)
–
(43)
–
–
–
(29)
(143)

(143)
(1)
(44)
–
–
–
(14)
(202)

609
630
630
899

11
11

11
11

506
(47)
56
(2)
–
1
514

514
18
93
(18)
–
(2)
605

(288)
1
(43)
–
(1)
(1)
(1)
(333)

(333)
(1)
(51)
(1)
15
–
1
(370)

218
181
181
235

Total

17,554
113
57
(4)
(344)
960
18,336

18,336
1,733
93
(18)
–
397
20,541

(1,620)
1
(331)
(18)
1
20
(48)
(1,995)

(1,995)
(2)
(368)
(4)
15
–
(4)
(2,358)

15,934
16,341
16,341
18,183

In millions of EUR
Cost
Balance as at 1 January 2014
Changes in consolidation and other transfers
Purchased/internally developed
Disposals
Transfers to assets held for sale
Eff ect of movements in exchange rates
Balance as at 31 December 2014

Balance as at 1 January 2015
Changes in consolidation and other transfers
Purchased/internally developed
Disposals
Transfers to assets held for sale
Eff ect of movements in exchange rates
Balance as at 31 December 2015

Amortisation and impairment losses
Balance as at 1 January 2014
Changes in consolidation
Amortisation charge for the year
Impairment losses
Disposals
Transfers to assets held for sale
Eff ect of movements in exchange rates
Balance as at 31 December 2014

Balance as at 1 January 2015
Changes in consolidation
Amortisation charge for the year
Impairment losses
Disposals
Transfers to assets held for sale
Eff ect of movements in exchange rates
Balance as at 31 December 2015

Carrying amount
As at 1 January 2014
As at 31 December 2014
As at 1 January 2015
As at 31 December 2015

95    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

15.  Intangible assets continued
Brands, customer-related and contract-based intangibles 
The main brands capitalised are the brands acquired in various acquisitions such as Fosters, Strongbow, Dos Equis, Tiger and Bintang. The main customer-
related and contract-based intangibles relate to customer relationships with retailers in Mexico and Asia Pacifi c (constituted either by way of a contractual 
agreement or by way of non-contractual relations) and reacquired rights. 

Impairment tests for cash-generating units containing goodwill 
For the purpose of impairment testing, goodwill in respect of Europe, the Americas (excluding Brazil) and Asia Pacifi c is allocated and monitored on a 
regional basis. For Brazil and subsidiaries within Africa, Middle East and Eastern Europe and Head Offi  ce, goodwill is allocated and monitored on an 
individual country basis. 

The carrying amounts of goodwill allocated to each (group of) CGU(s) are as follows:

In millions of EUR
Europe
The Americas (excluding Brazil)
Brazil
Africa, Middle East and Eastern Europe (aggregated)
Asia Pacifi c
Head Offi  ce

2015
5,060
2,124
62
508
3,090
480
11,324

2014*
4,876
1,862
83
491
2,604
480
10,396

* 2014 numbers have been revised to refl ect the new regional segmentation. 

Throughout the year, goodwill increased mainly due to acquisitions and net foreign currency diff erences. 

The recoverable amounts of the (group of) CGUs are based on value in use calculations. Value in use was determined by discounting the future cash fl ows 
generated from the continuing use of the unit using a pre-tax discount rate. 

The key assumptions used for the value in use calculations are as follows: 

•  Cash fl ows were projected based on actual operating results and the three-year business plan. Cash fl ows for a further seven-year period were 

extrapolated using expected annual per country volume growth rates, which are based on external sources. Management believes that this forecast 
period is justifi ed due to the long-term nature of the beer business and past experiences.

•  The beer price growth per year after the fi rst three-year period is assumed to be at specifi c per country expected annual long-term infl ation, based on 

external sources. 

•  Cash fl ows after the fi rst 10-year period were extrapolated using a perpetual growth rate equal to the expected annual long-term infl ation, in order to 

calculate the terminal recoverable amount. 

•  A per CGU-specifi c pre-tax Weighted Average Cost of Capital (WACC) was applied in determining the recoverable amount of the units. 

The values assigned to the key assumptions used for the value in use calculations are as follows:

In per cent
Europe
The Americas (excluding Brazil)
Brazil
Africa, Middle East and Eastern Europe
Asia Pacifi c
Head Offi  ce

96    Heineken N.V. Annual Report 2015

Expected 
annual
long-term 
infl ation 
2019-2025
1.8
3.1
4.8
3.0 – 8.9
4.5
1.8

Expected 
volume 
growth rates 
2019-2025
0.6
2.0
2.0
1.7 – 8.5
3.3
0.6

Pre-tax WACC
9.4
13.5
14.1
12.4 – 24.7
14.1
9.4

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

Sensitivity to changes in assumptions 
The outcome of a sensitivity analysis of a 100 basis points adverse change in key assumptions (lower growth rates or higher discount rates respectively) did 
not result in a materially diff erent outcome of the impairment test. 

16.  Investments in associates and joint ventures 
HEINEKEN has interests in a number of individually insignifi cant joint ventures and associates. 

Acquisition of 50 per cent stake in Lagunitas (US) 
The acquisition of a 50 per cent shareholding in the Lagunitas Brewing Company was completed on 15 October 2015 and is accounted for as a joint 
venture using the equity method. 

Summarised fi nancial information for equity accounted joint ventures and associates 
The following table includes, in aggregate, the carrying amount and HEINEKEN’s share of profi t and OCI of joint ventures and associates: 

Joint ventures

Associates

In millions of EUR
Carrying amount of interests
Share of:

Profi t or loss from continuing operations

  Other comprehensive income

17.  Other investments and receivables 

In millions of EUR
Non-current other investments and receivables
Available-for-sale investments
Non-current derivatives
Loans to customers
Loans to joint ventures and associates
Long-term prepayments
Held-to-maturity investments
Indemnifi cation receivable
Other receivables

Current other investments
Investments held for trading

2015
1,852

151
7
158

2014
1,964

135
(7)
128

Note

32
32
32
32

32
32
32

32

2015
133

21
–
21

2015

287
210
69
22
115
1
4
148
856

16
16

2014
69

13
–
13

2014

253
97
68
65
84
3
9
158
737

13
13

Eff ective interest rates on loans to customers range from 0.5 – 12 per cent. 

The other receivables mainly originate from the acquisition of the beer operations of FEMSA and represent a receivable on the Brazilian authorities on 
which interest is calculated in accordance with Brazilian legislation. Collection of this receivable is expected to be beyond a period of fi ve years. 

HEINEKEN has interests in several entities where it has less than signifi cant infl uence. These are classifi ed as available-for-sale investments and valued 
based on their share price when publicly listed. For investments that are not listed fair values are established using multiples. Debt securities (which are 
interest-bearing) with a carrying amount of EUR15 million (2014: EUR14 million) are included in available-for-sale investments. 

97    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContents 
Notes to the Consolidated Financial Statements continued

17.  Other investments and receivables continued
Sensitivity analysis – equity price risk 
As at 31 December 2015, an amount of EUR98 million (2014: EUR99 million) of available-for-sale investments and investments held for trading is listed
on stock exchanges. An increase or decrease of 1 per cent in the share price at the reporting date would not result in a material impact on HEINEKEN’s 
fi nancial position. 

18.  Deferred tax assets and liabilities 
Recognised deferred tax assets and liabilities 
Deferred tax assets and liabilities are attributable to the following items: 

In millions of EUR
Property, plant and equipment
Intangible assets
Investments
Inventories
Loans and borrowings
Employee benefi ts
Provisions
Other items
Tax losses carry forward
Tax assets/(liabilities)
Set-off  of tax
Net tax assets/(liabilities)

Assets

Liabilities

Net

2015
54
78
129
28
11
334
93
332
364
1,423
(465)
958

2014
80
83
131
20
1
366
112
288
177
1,258
(597)
661

2015
(607)
(1,507)
(5)
(2)
(23)
(3)
(42)
(134)
–
(2,323)
465
(1,858)

2014
(607)
(1,340)
(8)
(1)
(10)
(1)
(20)
(113)
–
(2,100)
597
(1,503)

2015
(553)
(1,429)
124
26
(12)
331
51
198
364
(900)
–
(900)

2014
(527)
(1,257)
123
19
(9)
365
92
175
177
(842)
–
(842)

Of the total net deferred tax assets of EUR958 million as at 31 December 2015 (2014: EUR661 million), EUR363 million (2014: EUR196 million) is 
recognised in respect of subsidiaries in various countries where there have been tax losses in the current or preceding period. Management’s projections 
support the assumption that it is probable that the results of future operations will generate suffi  cient taxable income to utilise these deferred tax assets. 

Tax losses carry forward 
HEINEKEN has tax losses carry forward for an amount of EUR2,363 million as at 31 December 2015 (2014: EUR1,493 million), which expire in the 
following years:

In millions of EUR
2015
2016
2017
2018
2019
2020
After 2020 respectively 2019 but not unlimited
Unlimited

Recognised as deferred tax assets gross
Unrecognised

2015
–
24
26
57
16
11
513
1,716
2,363
(1,564)
799

2014
30
40
14
33
51
–
277
1,048
1,493
(786)
707

The unrecognised losses relate to entities for which it is not probable that taxable profi t will be available to off set these losses. The increase in available tax 
losses, compared to 2014, is driven by acquisitions in 2015. 

98    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

Movement in deferred tax balances during the year 

In millions of EUR
Property, plant and equipment
Intangible assets
Investments
Inventories
Loans and borrowings
Employee benefi ts
Provisions
Other items
Tax losses carry forward
Net tax assets/(liabilities)

In millions of EUR
Property, plant and equipment
Intangible assets
Investments
Inventories
Loans and borrowings
Employee benefi ts
Provisions
Other items
Tax losses carry forward
Net tax assets/(liabilities)

19.  Inventories

In millions of EUR
Raw materials
Work in progress
Finished products
Goods for resale
Non-returnable packaging
Other inventories and spare parts

Balance
1 January 
2015
(527)
(1,257)
123
19
(9)
365
92
175
177
(842)

Balance
1 January 
2014
(536)
(1,234)
119
19
1
315
101
59
220
(936)

Eff ect of 
movements in 
foreign 
exchange
23
(3)
(7)
–
(13)
4
1
93
(14)
84

Eff ect of 
movements in 
foreign 
exchange
9
(79)
1
–
(11)
7
2
98
(5)
22

Changes in 
consolidation
(54)
(261)
7
(4)
–
–
2
(12)
125
(197)

Changes in 
consolidation
–
(2)
–
–
–
–
–
–
(2)
(4)

Recognised 
in income
6
91
2
10
1
(7)
(25)
10
11
99

Recognised 
in income
(22)
40
1
–
(1)
(36)
(4)
(21)
(32)
(75)

Recognised 
in equity
–
–
1
–
6
(33)
–
1
–
(25)

Recognised 
in equity
–
–
–
–
–
96
–
14
–
110

Balance
31 December 
2015
(553)
(1,429)
124
26
(12)
331
51
198
364
(900)

Balance
31 December 
2014
(527)
(1,257)
123
19
(9)
365
92
175
177
(842)

2014
297
181
398
240
166
352
1,634

Transfers
(1)
1
(2)
1
3
2
(19)
(69)
65
(19)

Transfers
22
18
2
–
2
(17)
(7)
25
(4)
41

2015
247
223
479
197
195
361
1,702

During 2015 inventories were written down by EUR23 million to net realisable value (2014: nil). 

99    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

20.  Trade and other receivables 

In millions of EUR
Trade receivables
Other receivables
Trade receivables due from associates and joint ventures
Derivatives

Note

32

2015
2,169
625
27
52
2,873

2014
2,017
580
24
122
2,743

A net impairment loss of EUR61 million (2014: EUR19 million) in respect of trade and other receivables was included in expenses for raw materials, 
consumables and services. 

21.  Cash and cash equivalents 

In millions of EUR
Cash and cash equivalents
Bank overdrafts and commercial papers
Cash and cash equivalents in the statement of cash fl ows

Note
32
25

2015
824
(542)
282

2014
668
(595)
73

HEINEKEN has a global cash pooling programme in place and reports net amounts in the statement of fi nancial position. Cash and bank overdrafts 
subject to off set-arrangements under this programme have been netted for EUR1,962 million (2014: EUR1,910 million). 

22.  Capital and reserves 
Share capital 
As at 31 December 2015, the issued share capital comprised 576,002,613 ordinary shares (2014: 576,002,613). The ordinary shares have a par value of 
EUR1.60. All issued shares are fully paid. The share capital as at 31 December 2015 amounted to EUR922 million (2014: EUR922 million). 

The Company’s authorised capital amounts to EUR2,500 million, consisting of 1,562,500,000 shares. 

The holders of ordinary shares are entitled to receive dividends as declared from time to time and are entitled to one vote per share at meetings of the 
Company. In respect of the Company’s shares that are held by HEINEKEN, rights are suspended. 

During 2015, HEINEKEN purchased 5,229,279 shares for a total consideration of EUR365 million following the completion of the divestment of EMPAQUE 
in February 2015. These shares have not been cancelled. As announced in the Q3 trading update, the share buy back plan was discontinued in light of the 
acquisitions mentioned in note 6. 

Share premium 
As at 31 December 2015, the share premium amounted to EUR2,701 million (2014: EUR2,701 million). 

Translation reserve 
The translation reserve comprises foreign currency diff erences arising from the translation of the fi nancial statements of foreign operations of HEINEKEN 
(excluding amounts attributable to non-controlling interests) as well as value changes of the hedging instruments in the net investment hedges. HEINEKEN 
considers this a legal reserve. 

Hedging reserve 
This reserve comprises the eff ective portion of the cumulative net change in the fair value of cash fl ow hedging instruments where the hedged transaction 
has not yet occurred. HEINEKEN considers this a legal reserve. 

100    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

Fair value reserve 
This reserve comprises the cumulative net change in the fair value of available-for-sale investments until the investment is derecognised or impaired. 
HEINEKEN considers this a legal reserve. 

Other legal reserves 
These reserves relate to the share of profi t of joint ventures and associates over the distribution of which HEINEKEN does not have control. The movement 
in these reserves refl ects retained earnings of joint ventures and associates minus dividends received. In case of a legal or other restriction which means 
that retained earnings of subsidiaries cannot be freely distributed, a legal reserve is recognised for the restricted part. 

Reserve for own shares 
The reserve for the Company’s own shares comprises the cost of the Company’s shares held by HEINEKEN. As at 31 December 2015, HEINEKEN held 
6,318,958 of the Company’s shares (2014: 1,395,435).

LTV 
During the period from 1 January to 31 December 2015, HEINEKEN acquired 270,000 shares for an amount of EUR19 million for delivery against LTV 
and other share-based payment plans. 

Dividends 
The following dividends were declared and paid by HEINEKEN:

In millions of EUR
Final dividend previous year EUR0.74, respectively EUR0.53 per qualifying ordinary share
Interim dividend current year EUR0.44, respectively EUR0.36 per qualifying ordinary share
Total dividend declared and paid

2015
425
251
676

2014
305
207
512

As announced at the AGM of 21 April 2015, HEINEKEN widened the payout ratio for its annual dividend from 30-35 per cent to 30-40 per cent of net profi t 
(beia). For 2015, a payment of a total cash dividend of EUR1.30 per share (2014: EUR1.10) will be proposed at the AGM. If approved, a fi nal dividend
of EUR0.86 per share will be paid on 4 May 2016, as an interim dividend of EUR0.44 per share was paid on 12 August 2015. The payment will be subject 
to 15 per cent Dutch withholding tax. 

After the balance sheet date, the Executive Board proposed the following dividends. The dividends, taking into account the interim dividends declared and 
paid, have not been provided for. 

In millions of EUR
Per qualifying ordinary share EUR1.30 (2014: EUR1.10)

2015
741

2014
632

Non-controlling interests 
The non-controlling interests (NCI) relate to minority stakes held by third parties in HEINEKEN consolidated subsidiaries. The total non-controlling interest 
as at 31 December 2015 amounted to EUR1,535 million (2014: EUR1,043 million). Refer to note 36 for the disclosure of material NCIs. 

101    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

23.  Earnings per share 
Basic earnings per share 
The calculation of basic earnings per share for the period ended 31 December 2015 is based on the profi t attributable to ordinary shareholders of the 
Company (net profi t) of EUR1,892 million (2014: EUR1,516 million) and a weighted average number of ordinary shares – basic outstanding during the 
year ended 31 December 2015 of 572,292,454 (2014: 574,945,645). Basic earnings per share for the year amounted to EUR3.31 (2014: EUR2.64). 

Diluted earnings per share 
The calculation of diluted earnings per share for the period ended 31 December 2015 is based on the profi t attributable to ordinary shareholders of 
the Company (net profi t) of EUR1,892 million (2014: EUR1,516 million) and a weighted average number of ordinary shares – basic outstanding after 
adjustment for the dilutive eff ect of share based payment plan obligations of 572,944,188 (2014: 576,002,613). Diluted earnings per share for the 
year amounted to EUR3.30 (2014: EUR2.63). 

Weighted average number of shares – basic and diluted 

Total number of shares issued
Eff ect of own shares held
Weighted average number of basic shares for the year
Dilutive eff ect of share based payment plan obligations
Weighted average number of diluted shares for the year

24.  Income tax on other comprehensive income 

In millions of EUR
Other comprehensive income
Actuarial gains and losses
Currency translation diff erences
Recycling of currency translation diff erences 
to profi t or loss
Eff ective portion of net investment hedges
Eff ective portion of changes in fair value 
of cash fl ow hedges
Eff ective portion of cash fl ow hedges transferred 
to profi t or loss
Net change in fair value available-for-sale investments
Recycling of fair value of available-for-sale investments to 
profi t or loss
Share of other comprehensive income 
of associates/joint ventures

2015
576,002,613
(3,710,159)
572,292,454
651,734
572,944,188

2014
576,002,613
(1,056,968)
574,945,645
1,056,968
576,002,613

Amount
 before tax

128
(120)

129
15

(3)

36
46

(16)

7
222

2015

Amount
 net of tax

Amount
 before tax

95
(43)

129
15

23

24
43

(16)

7
277

(440)
590

–
(6)

(108)

(5)
(4)

–

(7)
20

Tax

(33)
77

–
–

26

(12)
(3)

–

–
55

2014

Amount
net of tax

(344)
697

–
(5)

(99)

(3)
(1)

–

(7)
238

Tax

96
107

–
1

9

2
3

–

–
218

102    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

25.  Loans and borrowings 
This note provides information about the contractual terms of HEINEKEN’s interest-bearing loans and borrowings. For more information about HEINEKEN’s 
exposure to interest rate risk and foreign currency risk, refer to note 32.

Non-current liabilities

In millions of EUR
Unsecured bond issues
Unsecured bank loans
Secured bank loans
Finance lease liabilities
Other non-current interest-bearing liabilities
Non-current interest-bearing liabilities
Non-current derivatives
Non-current liabilities

Current interest-bearing liabilities

In millions of EUR
Current portion of unsecured bonds issued
Current portion of unsecured bank loans
Current portion of secured bank loans
Current portion of fi nance lease liabilities
Current portion of other non-current interest-bearing liabilities
Total current portion of non-current interest-bearing liabilities
Deposits from third parties (mainly employee loans)

Bank overdrafts and commercial papers
Current interest-bearing liabilities

Note

26

Note

26

21

2015
9,269
126
38
10
1,183
10,626
32
10,658

2015
400
354
8
5
35
802
595
1,397
542
1,939

2014
7,802
481
45
10
1,153
9,491
8
9,499

2014
967
3
11
5
121
1,107
564
1,671
595
2,266

103    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

25.  Loans and borrowings continued
Net interest-bearing debt position 

In millions of EUR
Non-current interest-bearing liabilities
Current portion of non-current interest-bearing liabilities
Deposits from third parties (mainly employee loans)

Bank overdrafts and commercial papers
Market value of cross-currency interest rate swaps

Cash, cash equivalents and current other investments
Net interest-bearing debt position

1 Restated to refl ect the revised net debt defi nition. 

Note

21
32

17/21

2015
10,626
802
595
12,023
542
(215)
12,350
(840)
11,510

20141
9,491
1,107
564
11,162
595
(166)
11,591
(681)
10,910

HEINEKEN has amended its net debt defi nition to include derivative fi nancial instruments designated as cash fl ow hedges if these hedges are considered 
to be inextricably linked to the underlying borrowings because they are used to mitigate the foreign currency exchange risk arising from foreign currency 
borrowings. The change in this defi nition has resulted in a reduction in net debt of EUR215 million at 31 December 2015 (2014: EUR166 million). 

Non-current liabilities 

In millions of EUR
Balance as at 1 January 2015
Consolidation changes
Eff ect of movements in
exchange rates
Transfers to current liabilities
Charge to/(from) equity in relation
to derivatives
Proceeds
Repayments
Other
Balance as at 31 December 2015

Unsecured 
bond issues
7,802
–

Unsecured 
bank loans
481
133

Secured 
bank loans
45
–

3
(390)

(69)
1,510
(10)
423
9,269

(26)
(364)

–
180
(278)
–
126

–
(4)

–
1
–
(4)
38

Other 
non-current 
interest-
bearing 
liabilities
1,153
–

Finance 
lease 
liabilities
10
2

Non-
current 
derivatives
8
–

–
(3)

–
1
(1)
1
10

(1)
(55)

100
9
(45)
22
1,183

(2)
(81)

24
827
(684)
(60)
32

Non-
current 
non-
interest- 
bearing 
liabilities
–
–

(3)
(3)

–
2
(6)
10
–

Total
9,499
135

(29)
(900)

55
2,530
(1,024)
392
10,658

104    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

Terms and debt repayment schedule 
Terms and conditions of outstanding non-current and current loans and borrowings were as follows:

In millions of EUR

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Category
issue under EMTN 
programme
issue under EMTN 
programme
issue under EMTN 
programme
issue under EMTN 
programme
issue under EMTN 
programme
issue under EMTN 
programme
issue under EMTN 
programme
issue under EMTN 
programme
issue under EMTN 
programme
issue under EMTN 
programme
issue under EMTN 
programme
issue under EMTN 
programme
issue under EMTN 
programme
issue under EMTN 
programme
issue under EMTN 
programme
issue under EMTN 
programme
issue under EMTN 
programme
issue under EMTN 
programme
issue under EMTN 
programme
issue under EMTN 
programme
issue under EMTN 
programme
issue under APB MTN 
programme
issue under 144A/
RegS
issue under 144A/
RegS

Nominal
interest 
rate %

Repayment

Carrying 
amount
2015

Face value 
2015

Carrying 
amount
2014

Face value 
2014

Currency

GBP

SGD

EUR

SGD

EUR

SGD

USD

EUR

EUR

EUR

EUR

USD

EUR

EUR

EUR

EUR

EUR

EUR

EUR

EUR

EUR

7.3

2.7

4.6

1.5

1.3

2.2

1.3

2.5

2.1

2.0

1.3

3.3

1.7

3.5

1.5

2.9

2.0

3.5

3.3

2.6

3.5

SGD

3.0 – 4.0

USD

USD

0.8

1.4

2015

2015

2016

2017

2018

2018

2019

2019

2020

2021

2021

2022

2023

2024

2024

2025

2025

2029

2033

2033

2043
2020 
– 2022

2015

–

–

400

64

100

62

183

845

997

497

497

183

140

497

454

742

224

199

179

91

75

25

–

–

–

400

65

100

62

184

850

1,000

500

500

184

140

500

460

750

225

200

180

100

75

25

–

508

47

399

61

99

59

164

844

996

497

–

–

–

497

–

741

–

199

179

91

75

24

411

508

47

400

62

100

59

165

850

1,000

500

–

–

–

500

–

750

–

200

180

100

75

24

412

2017

1,146

1,148

1,026

1,030

105    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

25. Loans and borrowings continued

In millions of EUR

Category

Currency

Unsecured bond

Unsecured bond

Unsecured bond
Unsecured bond
Unsecured bank loans
Unsecured bank loans

Unsecured bank loans

issue under 144A/
RegS
issue under 144A/
RegS
issue under 144A/
RegS
n.a.
bank facilities
bank facilities
German Schuldschein 
notes

Unsecured bank loans

bank facilities

Repayment

Carrying 
amount
2015

Face value 
2015

Carrying 
amount
2014

Face value 
2014

Nominal
interest 
rate %

3.4

2.8

4.0
3.5 – 4.5
4.8
15 – 17

USD

USD

USD
EUR
EUR
NGN

EUR

1.8 – 6.2

MYR
USD, 
RWF
ZAR
PGK
various
GBP
HTG
ETB
various

3.5 – 4.5

4.5 – 13.5
8.0
4.7
various
1.8
8.5
10.0
various

USD

GBP

USD

GBP

USD

USD

5.9

7.3

2.8

7.2

4.6

6.3

2022

2023

2042
2020
2016
2016

2016
2016 
– 2017
2017 
– 2020
2018
2019
various
2016
2020
2021
various

2015

2016

2017

2018

2018

2018

685

915

450
19
207
14

111

19

17
71
38
3
6
13
22
5

–

34

83

44

665

357

17

18

689

919

459
19
207
16

111

19

17
71
38
3
6
14
22
5

–

34

83

44

666

358

17

18

614

819

402
17
207
121

110

–

–
–
35
11
8
16
20
12

43

32

74

41

597

321

150

16

618

824

412
17
207
121

111

–

–
–
35
11
8
16
20
12

43

32

74

41

597

321

150

16

595
15
12,023

595
15
12,093

564
15
11,162

564
15
11,227

facilities from JVs

EUR

various

various

various

various

various

various

n.a.
n.a.

various
various

various
various

various
various

bank facilities
bank facilities
bank facilities
various
bank facilities
bank facilities
bank facilities
various
2008 US private 
placement
2011 US private 
placement
2008 US private 
placement
2008 US private 
placement
2010 US private 
placement
2008 US private 
placement

Unsecured bank loans
Unsecured bank loans
Unsecured bank loans
Unsecured bank loans
Secured bank loans
Secured bank loans
Secured bank loans
Secured bank loans
Other interest-bearing 
liabilities
Other interest-bearing 
liabilities
Other interest-bearing 
liabilities
Other interest-bearing 
liabilities
Other interest-bearing 
liabilities
Other interest-bearing 
liabilities
Other interest-bearing 
liabilities
Other interest-bearing 
liabilities
Deposits from third 
parties
Finance lease liabilities

106    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

Financing headroom1 
As at 31 December 2015, no amounts were drawn on the existing revolving credit facility of EUR2,500 million. This revolving credit facility was extended by 
one year and matures now in 2020. The committed fi nancing headroom at Group level was EUR2,333 million as at 31 December 2015 and consisted of an 
undrawn revolving credit facility and centrally available cash, minus commercial paper in issue at Group level. 

Incurrence covenant1
HEINEKEN has an incurrence covenant in some of its fi nancing facilities. This incurrence covenant is calculated by dividing net debt (excluding the market 
value of cross-currency interest rate swaps) by EBITDA (beia) (both based on proportional consolidation of joint ventures and including acquisitions made 
in 2015 on a pro-forma basis). As at 31 December 2015 this ratio was 2.4 (2014: 2.4). If the ratio would be beyond a level of 3.5, the incurrence covenant 
would prevent HEINEKEN from conducting further signifi cant debt fi nanced acquisitions. 

1 Non-GAAP measures: unaudited 

26.  Finance lease liabilities 
Finance lease liabilities are payable as follows:

In millions of EUR
Less than one year
Between one and fi ve years
More than fi ve years

Future 
minimum 
lease 
payments 
2015
5
9
1
15

Present 
value of 
minimum 
lease 
payments 
2015
5
9
1
15

Future 
minimum 
lease 
payments 
2014
5
8
2
15

Present 
value of 
minimum 
lease 
payments 
2014
5
8
2
15

Interest 
2014
–
–
–
–

Interest 
2015
–
–
–
–

27.  Non-GAAP measures 
In the internal management reports, HEINEKEN measures its performance primarily based on EBIT and EBIT beia (before exceptional items and 
amortisation of acquisition-related intangible assets). Both are non-GAAP measures not calculated in accordance with IFRS. Exceptional items are defi ned 
as items of income and expense of such size, nature or incidence, that in the view of management their disclosure is relevant to explain the performance of 
HEINEKEN for the period. Beia adjustments are also applied on operating profi t and net profi t metrics. 

The table below presents the relationship between IFRS measures, being results from operating activities and net profi t, and HEINEKEN non-GAAP 
measures, being EBIT, EBIT (beia), operating profi t (beia) and net profi t (beia). 

In millions of EUR
Results from operating activities
Share of profi t of associates and joint ventures and impairments thereof (net of income tax)
EBIT
Exceptional items and amortisation of acquisition-related intangible assets included in EBIT
EBIT (beia)
Share of profi t of associates and joint ventures and impairments thereof (beia) 
(net of income tax)
Operating profi t (beia)

Profi t attributable to equity holders of the Company (net profi t)
Exceptional items and amortisation of acquisition-related intangible assets included in EBIT
Exceptional items included in fi nance costs
Exceptional items included in income tax expense
Exceptional items included in non-controlling interest
Net profi t (beia)

1 Unaudited. 

107    Heineken N.V. Annual Report 2015

20151
3,075
172
3,247
311
3,558

(177)
3,381

1,892
311
(18)
(124)
(13)
2,048

20141
2,780
148
2,928
340
3,268

(139)
3,129

1,516
340
(1)
(52)
(45)
1,758

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

27.  Non-GAAP measures continued
The 2015 exceptional items included in EBIT contain the amortisation of acquisition-related intangibles for EUR321 million (2014:EUR291 million), the 
disposal gain for EMPAQUE of EUR379 million, restructuring expenses of EUR106 million (2014: EUR111 million) and the impairment of intangible assets 
and P, P & E of EUR78 million (2014: EUR21 million). Additional exceptional items included in EBIT are the write down of assets and recording of provisions 
in DRC and Rwanda for an amount of EUR79 million and the combined loss on the Previously Held Equity Interests of GAB, DHN and Sedibeng of 
EUR19 million. 

The revaluation of the existing stake in D&G of EUR18 million resulted in an exceptional item in fi nance costs. The exceptional items in income tax 
expense include the tax impact on amortisation of acquisition-related intangible assets of EUR75 million (2014: EUR72 million) and the tax impact 
on other exceptional items included in EBIT and fi nance costs of EUR58 million (2014: EUR6 million). These items are partly off set by exceptional 
income tax items with a negative impact amounting to EUR9 million (2014: EUR26 million negative impact).

EBIT and EBIT (beia) are not fi nancial measures calculated in accordance with IFRS. The presentation of these fi nancial measures may not be comparable 
to similarly titled measures reported by other companies due to diff erences in the ways the measures are calculated. 

28.  Employee benefi ts 

In millions of EUR
Present value of unfunded defi ned benefi t obligations
Present value of funded defi ned benefi t obligations
Total present value of defi ned benefi t obligations
Fair value of defi ned benefi t plan assets
Present value of net obligations
Asset ceiling items
Recognised liability for defi ned benefi t obligations
Other long-term employee benefi ts

2015
329
8,544
8,873
(7,661)
1,212
4
1,216
73
1,289

2014
358
8,551
8,909
(7,547)
1,362
2
1,364
79
1,443

HEINEKEN makes contributions to defi ned benefi t plans that provide pension benefi ts for employees upon retirement in a number of countries. The 
defi ned benefi t plans in the Netherlands and the UK combined cover 88.4 per cent of the total defi ned benefi t plan assets (2014: 88.6 per cent), 83.9 per 
cent of the present value of the defi ned benefi t obligations (2014: 83.0 per cent) and 55.2 per cent of the present value of net obligations (2014: 52.1 per 
cent) as at 31 December 2015. 

HEINEKEN provides employees in the Netherlands with an average pay pension plan based on earnings up to the legal tax limit. Indexation of accrued 
benefi ts is conditional on the funded status of the pension fund. HEINEKEN pays contributions to the fund up to a maximum level agreed with the Board 
of the pension fund and has no obligation to make additional contributions in case of a funding defi cit. In 2015, HEINEKEN’s cash contribution to the 
Dutch pension plan was at the maximum level. The same level is expected to be paid in 2016. 

HEINEKEN’s UK plan (Scottish & Newcastle pension plan ‘SNPP’) was closed to future accrual in 2010 and the liabilities thus relate to past service before 
plan closure. Based on the triennial review fi nalised in early 2013, HEINEKEN has agreed a 10-year funding plan including base Company contributions of 
GBP21 million per year, with a further Company contribution of between GBP15 million and GBP40 million per year, contingent on the funding level of the 
pension fund. As at 31 December 2015, the IAS 19 present value of the net obligations of SNPP represents a GBP369 million (EUR502 million) defi cit. No 
additional liability has to be recognised as the net present value of the minimum funding requirement does not exceed the net obligation. The next 
triennial review will take place in 2016. 

Other countries where HEINEKEN off ers a defi ned benefi t plan to (former) employees include: Austria (closed in 2007 to new entrants), Belgium, Greece 
(closed in 2014 to new entrants), Ireland (closed in 2012 to all future accrual), Jamaica, Mexico (plan changed to hybrid defi ned contribution for majority 
of employees in 2014), Nigeria (closed to new entrants in 2007), Portugal, Spain (closed to management in 2010) and Switzerland. 

The vast majority of benefi t payments are from pension funds that are held in trusts (or equivalent); however, there is a small portion where HEINEKEN 
meets the benefi t payment obligation as it falls due. Plan assets held in trusts are governed by Trustee Boards composed of HEINEKEN representatives and 
independent and/or member representation, in accordance with local regulations and practice in each country. The relationship and division of 
responsibility between HEINEKEN and the Trustee Board (or equivalent) including investment decisions and contribution schedules are carried out in 
accordance with the plan’s regulations.

108    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

In other countries, retirement benefi ts are provided to employees via defi ned contribution plans. 

Other long-term employee benefi ts mainly relate to long-term bonus plans, termination benefi ts, medical plans and jubilee benefi ts. 

Movement in net defi ned benefi t obligation 
The movement in the net defi ned benefi t obligation over the year is as follows: 

Present value of 
defi ned benefi t obligations

Fair value of defi ned 
benefi t plan assets

Present value 
of net obligations

Note

2015
8,909

2014
7,674

2015
(7,547)

2014
(6,553)

2015
1,362

10
12

83
(9)
–
(2)

72
258
330

(62)
(191)
(41)

–

259
(35)

75
(103)
–
(7)

(35)
326
291

12
1,185
(112)

–
–
6
–

6
(214)
(208)

–
–
–

–

166

257
1,342

(236)
(70)

–
–
4
–

4
(277)
(273)

–
–
–

(645)

(225)
(870)

2014
1,121

75
(103)
4
(7)

(31)
49
18

12
1,185
(112)

83
(9)
6
(2)

78
44
122

(62)
(191)
(41)

166

(645)

23
(105)

32
472

13

(86)

–

32

13

(54)

–
26
(370)
(331)
8,873

–
26
(338)
(398)
8,909

(180)
(26)
370
164
(7,661)

(195)
(26)
338
149
(7,547)

(180)
–
–
(167)
1,212

(195)
–
–
(249)
1,362

In millions of EUR
Balance as at 1 January
Included in profi t or loss
Current service cost
Past service cost/(credit)
Administration expense
Eff ect of any settlement
Expense recognised 
in personnel expenses
Interest expense/(income)

Included in OCI
Remeasurement loss/(gain):
Actuarial loss/(gain) arising from
Demographic assumptions
Financial assumptions
Experience adjustments
Return on plan assets 
excluding interest income
Eff ect of movements 
in exchange rates

Other
Changes in consolidation 
and reclassifi cation
Contributions paid:
By the employer
By the plan participants
Benefi ts paid

Balance as at 31 December

109    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

28.  Employee benefi ts continued
Defi ned benefi t plan assets 

In millions of EUR
Equity instruments:

Europe
Northern America
Japan
Asia other
Other

Debt instruments:

Corporate bonds – investment grade
Corporate bonds – non-investment grade

Derivatives
Properties and real estate
Cash and cash equivalents
Investment funds
Other plan assets

Balance as at 31 December

* Revised. 

Quoted

Unquoted

746
511
212
153
249
1,871

2,791
131
2,922

16
253
195
1,219
4
1,687
6,480

–
–
–
–
1
1

1,355
178
1,533

(1,229)
267
47
292
270
(353)
1,181

2015

Total

746
511
212
153
250
1,872

4,146
309
4,455

(1,213)
520
242
1,511
274
1,334
7,661

Quoted

Unquoted

766
716
207
234
253
2,176

2,551
133
2,684

5
281
206
923
199
1,614
6,474

–
–
–
–
1
1

1,253
146
1,399

(924)
212
15
309
61
(327)
1,073

2014*

Total

766
716
207
234
254
2,177

3,804
279
4,083

(919)
493
221
1,232
260
1,287
7,547

The HEINEKEN pension funds monitor the mix of debt and equity securities in their investment portfolios based on market expectations. Material 
investments within the portfolio are managed on an individual basis. Through its defi ned benefi t pension plans, HEINEKEN is exposed to a number of risks, 
the most signifi cant which are detailed below: 

Asset volatility 
The plan liabilities are calculated using a discount rate set with reference to corporate bond yields. If plan assets underperform this yield, this will create a 
defi cit. Both the Netherlands and the UK plans hold a signifi cant proportion of equities, which are expected to outperform corporate bonds in the long 
term, while providing volatility and risk in the short term. 

In the Netherlands, an Asset-Liability Matching (ALM) study is performed at least on a triennial basis. The ALM study is the basis for the strategic 
investment policies and the (long-term) strategic investment mix. This resulted in a strategic asset mix comprising 38 per cent equity securities, 40 per cent 
bonds, 7 per cent property and real estate and 15 per cent other investments. The objective is to hedge currency risk on the US dollar, Japanese yen and 
British pound for 50 per cent of the equity exposure in the strategic investment mix. 

In the UK, an Asset-Liability Matching study is performed at least on a triennial basis. The ALM study is the basis for the strategic investment policies and 
the (long-term) strategic investment mix. This resulted in a strategic asset mix comprising 29 per cent equity securities (including synthetic exposure from 
derivatives), 35 per cent bonds (including synthetic exposure from derivatives), 5 per cent property and real estate and 31 per cent other investments. The 
objective is to hedge currency risk on developed non-GBP equity market exposures for 70 per cent, with US dollar currency risk on other investments 
hedged 100 per cent in the strategic investment mix. 

Interest rate risk 
A decrease in corporate bond yields will increase plan liabilities, although this will be partially off set by an increase in the value of the plans’ bond holdings. 

In the Netherlands, interest rate risk is partly managed through fi xed income investments. These investments match the liabilities for 22.7 per cent (2014: 
20.1 per cent). In the UK, interest rate risk is partly managed through the use of a mixture of fi xed income investments and interest rate swap instruments. 
These investments and instruments match the liabilities for 24.7 per cent (2014: 24.7 per cent).

110    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

Infl ation risk 
Some of the pension obligations are linked to infl ation. Higher infl ation will lead to higher liabilities, although in most cases caps on the level of infl ationary 
increases are in place to protect the plan against extreme infl ation. The majority of the plan assets are either unaff ected by or loosely correlated with 
infl ation, meaning that an increase in infl ation will increase the defi cit. 

HEINEKEN provides employees in the Netherlands with an average pay pension plan, whereby indexation of accrued benefi ts is conditional on the funded 
status of the pension fund. In the UK, infl ation sensitivity is based on capped Consumer Price Infl ation for deferred members and capped Retail Price 
Infl ation for pensions in payment. 

Life expectancy 
The majority of the plans’ obligations are to provide benefi ts for the life of the member, so increases in life expectancy will result in an increase in the plans’ 
liabilities. This is particularly signifi cant in the UK plan, where infl ation-linked increases result in higher sensitivity to changes in life expectancy. In 2015, the 
Trustee of SNPP implemented a longevity hedge to remove the risk of a higher increase in life expectancy than anticipated for current pensioners. 

Principal actuarial assumptions as at the balance sheet date 
Based on the signifi cance of the Dutch and UK pension plans compared with the other plans, the table below only includes the major actuarial 
assumptions for those two plans as at 31 December:

The Netherlands

UK*

In per cent
Discount rate as at 31 December
Future salary increases
Future pension increases

2015
2.3
2.0
0.9

* The UK plan closed for future accrual, leading to certain assumptions being equal to zero. 

For the other defi ned benefi t plans, the following actuarial assumptions apply at 31 December:

In per cent
Discount rate as at 31 December
Future salary increases
Future pension increases
Medical cost trend rate

Europe

Americas

2015
0.8 – 2.3
0.0 – 3.5
0.0 – 1.2
0.0 – 4.5

2014
1.0 – 1.9
0.0 – 3.5
0.0 – 1.8
0.0 – 4.5

2015
7.0
4.5
3.5
5.1

2014
1.8
2.0
0.3

2014
7.3
4.5
3.5
5.1

2015
3.9
–
3.0

2014
3.6
–
2.9

Africa, Middle East
& Eastern Europe

2015
12.0
7.5
3.0
4.5

2014
15.0
8.4
3.2
6.8

Assumptions regarding future mortality rates are based on published statistics and mortality tables. For the Netherlands, the rates are obtained from the 
‘AG-Prognosetafel 2014’, fully generational. Correction factors from Towers Watson are applied on these rates. For the UK, the rates are obtained from the 
Continuous Mortality Investigation 2011 projection model. 

The weighted average duration of the defi ned benefi t obligation at the end of the reporting period is 18 years. 

HEINEKEN expects the 2016 contributions to be paid for the defi ned benefi t plans to be in line with 2015.

111    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

28.  Employee benefi ts continued
Sensitivity analysis 
Reasonably possible changes at the reporting date to one of the relevant actuarial assumptions, holding other assumptions constant, would have aff ected 
the defi ned benefi t obligation by the amounts shown below: 

Eff ect in millions of EUR
Discount rate (0.5% movement)
Future salary growth (0.25% movement)
Future pension growth (0.25% movement)
Medical cost trend rate (0.5% movement)
Life expectancy (1 year)

31 December 2015

31 December 2014

Increase in 
assumption
(677)
21
300
6
287

Decrease in 
assumption
771
(20)
(292)
(5)
(290)

Increase in 
assumption
(721)
45
301
5
285

Decrease in 
assumption
825
(44)
(265)
(5)
(287)

Although the analysis does not take account of the full distribution of cash fl ows expected under the plan, it does provide an approximation of the 
sensitivity of the assumptions shown. 

29.  Share-based payments – Long-Term Variable Award 
HEINEKEN has a performance-based share plan (Long-Term Variable award (LTV)) for the Executive Board and senior management. Under this LTV plan, 
share rights are conditionally awarded to incumbents on an annual basis. The vesting of these rights is subject to the performance of Heineken N.V. on 
specifi c internal performance conditions and continued service over a three-year period. 

The performance conditions for LTV 2013-2015, LTV 2014-2016 and LTV 2015-2017 are the same for the Executive Board and senior management and 
comprise solely of internal fi nancial measures, being Organic Revenue Growth (Organic Gross Profi t beia growth up to LTV 2013-2015), Organic EBIT beia 
growth, Earnings Per Share (EPS) beia growth and Free Operating Cash Flow. Essentially, the performance targets are also the same for the Executive Board 
and senior management, although for LTV 2013-2015 the performance conditions for the Executive Board have been set at a higher target level as a result 
of the recalibration that took place at the end of 2013.

At target performance, 100 per cent of the awarded share rights vest. At threshold performance, 50 per cent of the awarded share rights vest. At maximum 
performance, 200 per cent of the awarded share rights vest for the Executive Board as well as senior managers contracted by the US, Mexico, Brazil and 
Singapore, and 175 per cent vest for all other senior managers. 

The performance period for the aforementioned plans are:

LTV
2013-2015
2014-2016
2015-2017

Performance period start
1 January 2013
1 January 2014
1 January 2015

Performance period end
31 December 2015
31 December 2016
31 December 2017

The vesting date for the Executive Board is shortly after the publication of the annual results of 2015, 2016 and 2017 respectively and for senior 
management on 1 April 2016, 2017 and 2018 respectively. 

As HEINEKEN will withhold the tax related to vesting on behalf of the individual employees, the number of Heineken N.V. shares to be received will be a net 
number. The share rights are not dividend-bearing during the performance period. The fair value has been adjusted for expected dividends by applying a 
discount based on the dividend policy and historical dividend payouts, during the vesting period. 

112    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

The terms and conditions of the share rights granted are as follows:

Grant date/employees entitled
Share rights granted to Executive Board in 2013
Share rights granted to senior management in 2013
Share rights granted to Executive Board in 2014
Share rights granted to senior management in 2014
Share rights granted to Executive Board in 2015
Share rights granted to senior management in 2015

Number*
50,278
560,863
51,702
597,744
54,903
534,298

Based on 
share price
50.47
50.47
49.08
49.08
58.95
58.95

* The number of shares is based on at target payout performance (100 per cent). 

Under the LTV 2012-2014, a total of 87,438 (gross) shares vested for the Executive Board and 796,904 (gross) shares vested for senior management. 

Based on the performance conditions, it is expected that approximately 765,841 shares of the LTV 2013-2015 will vest in 2016 for senior management 
and the Executive Board. 

The number, as corrected for the expected performance for the various awards, and weighted average share price per share under the LTV of senior 
management and Executive Board are as follows:

Outstanding as at 1 January
Granted during the year
Forfeited during the year
Vested during the year
Performance adjustment
Outstanding as at 31 December

Weighted 
average share 
price 2015
44.42
58.95
50.95
35.89
–
52.26

Number of 
share rights 
2015
2,401,418
589,201
(235,289)
(891,409)
(9,139)
1,854,782

Weighted 
average share 
price 2014
42.41
49.08
44.80
36.69
–
44.42

Number of 
share rights 
2014
1,257,106
649,446
(112,593)
(216,229)
823,688
2,401,418

Under the extraordinary share plans for senior management 16,000 shares were granted and 40,425 (gross) shares vested. These extraordinary grants 
only have a service condition and vest between one and fi ve years. The expenses relating to these additional grants are recognised in profi t or loss during 
the vesting period. Expenses recognised in 2015 are EUR1.0 million (2014: EUR1.2 million).

Matching shares, extraordinary shares and retention share awards are granted to the Executive Board and are disclosed in note 35.

Personnel expenses 

In millions of EUR
Share rights granted in 2012
Share rights granted in 2013
Share rights granted in 2014
Share rights granted in 2015
Total expense recognised in personnel expenses

113    Heineken N.V. Annual Report 2015

Note

10

2015
1
12
10
10
33

2014
20
17
11
–
48

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

30.  Provisions 

In millions of EUR
Balance as at 1 January 2015
Changes in consolidation
Provisions made during the year
Provisions used during the year
Provisions reversed during the year
Eff ect of movements in exchange rates
Unwinding of discounts
Balance as at 31 December 2015

Non-current
Current

Restructuring
162
–
83
(100)
(18)
2
3
132

68
64

Onerous
contracts
54
2
16
–
(21)
3
–
54

45
9

Claims and 
litigation
179
6
17
(14)
(44)
(28)
6
122

113
9

Other
168
16
48
(24)
(48)
6
–
166

94
72

Total
563
24
164
(138)
(131)
(17)
9
474

320
154

Restructuring 
The provision for restructuring of EUR132 million mainly relates to restructuring programmes in Spain and the Netherlands. 

Claims and litigation 
The provision for claims and litigation of EUR122 million mainly relates to the litigation inherited from the acquisition of the beer operations of FEMSA in 
2010 (refer to note 34). 

Other provisions 
Included are, among others, surety and guarantees provided of EUR39 million (2014: EUR26 million) and provisions for other taxes of EUR42 million (2014: 
EUR32 million). 

Note

32

2015
2,797
1,270
806
606
131
89
46
268
6,013

2014
2,339
1,211
802
580
132
104
45
320
5,533

31.  Trade and other payables 

In millions of EUR
Trade payables
Accruals and deferred income
Taxation and social security contributions
Returnable packaging deposits
Interest
Derivatives
Dividends
Other payables

114    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

32.  Financial risk management and fi nancial instruments 
Overview 
HEINEKEN has exposure to the following risks from its use of fi nancial instruments, as they arise in the normal course of HEINEKEN’s business: 

• 
• 
• 

 Credit risk 
 Liquidity risk 
 Market risk 

This note presents information about HEINEKEN’s exposure to each of the above risks, and it summarises HEINEKEN’s policies and processes that are in 
place for measuring and managing risk, including those related to capital management. Further quantitative disclosures are included throughout these 
consolidated fi nancial statements.

Risk management framework 
The Executive Board, under the supervision of the Supervisory Board, has overall responsibility and sets rules for HEINEKEN’s risk management and control 
systems. They are reviewed regularly to refl ect changes in market conditions and HEINEKEN’s activities. The Executive Board oversees the adequacy and 
functioning of the entire system of risk management and internal control, assisted by HEINEKEN Group departments. 

The Global Treasury function focuses primarily on the management of fi nancial risk and fi nancial resources. Some of the risk management strategies 
include the use of derivatives, primarily in the form of spot and forward exchange contracts and interest rate swaps, but options can be used as well. It is 
HEINEKEN’s policy that no speculative transactions are entered into. 

Credit risk 
Credit risk is the risk of fi nancial loss to HEINEKEN if a customer or counterparty to a fi nancial instrument fails to meet its contractual obligations, and it 
arises principally from HEINEKEN’s receivables from customers and investment securities. 

Following the economic crisis, HEINEKEN placed particular focus on strengthening credit management and a Global Credit Policy was implemented. 
All local operations are required to comply with the principles contained within the Global Credit Policy and develop local credit management procedures 
accordingly. HEINEKEN annually reviews compliance with these procedures and continuous focus is placed on ensuring that adequate controls are in place 
to mitigate any identifi ed risks in respect of both customer and supplier risk. 

As at the balance sheet date, there were no signifi cant concentrations of credit risk. The maximum exposure to credit risk is represented by the carrying 
amount of each fi nancial instrument, including derivative fi nancial instruments, in the consolidated statement of fi nancial position. 

115    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

32.  Financial risk management and fi nancial instruments continued
Loans to customers 
HEINEKEN’s exposure to credit risk is mainly infl uenced by the individual characteristics of each customer. HEINEKEN’s held-to-maturity investments 
include loans to customers, issued based on a loan contract. Loans to customers are ideally secured by, among others, rights on property or intangible 
assets, such as the right to take possession of the premises of the customer. Interest rates calculated by HEINEKEN are at least based on the risk-free rate 
plus a margin, which takes into account the risk profi le of the customer and value of security given. 

HEINEKEN establishes an allowance for impairment of loans that represents its estimate of incurred losses. The main components of this allowance are 
a specifi c loss component that relates to individually signifi cant exposures, and a collective loss component established for groups of similar customers in 
respect of losses that have been incurred but not yet identifi ed. The collective loss allowance is determined based on historical data of payment statistics. 

In a few countries, the issuance of new loans is outsourced to third parties. In most cases, HEINEKEN issues guarantees to the third party for the risk of 
default by the customer. 

Trade and other receivables 
HEINEKEN’s local management has credit policies in place and the exposure to credit risk is monitored on an ongoing basis. Under the credit policies, 
all customers requiring credit over a certain amount are reviewed and new customers are analysed individually for creditworthiness before HEINEKEN’s 
standard payment and delivery terms and conditions are off ered. HEINEKEN’s review includes external ratings, where available, and in some cases bank 
references. Purchase limits are established for each customer and these limits are reviewed regularly. Customers that fail to meet HEINEKEN’s benchmark 
creditworthiness may transact with HEINEKEN only on a prepayment basis. 

In monitoring customer credit risk customers are, on a country basis, grouped according to their credit characteristics, including whether they are an 
individual or legal entity, which type of distribution channel they represent, geographic location, industry, ageing profi le, maturity and existence of previous 
fi nancial diffi  culties. Customers that are graded as high risk are placed on a restricted customer list, and future sales are made on a prepayment basis only 
with approval of management. 

HEINEKEN has multiple distribution models to deliver goods to end customers. Deliveries are done in some countries via own wholesalers, in other 
markets directly and in some others via third parties. As such distribution models are country-specifi c and diverse across HEINEKEN, the results and the 
balance sheet items cannot be split between types of customers on a consolidated basis. The various distribution models are also not centrally managed 
or monitored. 

HEINEKEN establishes an allowance for impairment that represents its estimate of incurred losses in respect of trade and other receivables and 
investments. The components of this allowance are a specifi c loss component and a collective loss component. 

116    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

Advances to customers 
Advances to customers relate to an upfront cash discount to customers. The advances are amortised over the term of the contract as a reduction
of revenue. 

In monitoring customer credit risk, refer to the paragraph above relating to trade and other receivables. 

Investments 
HEINEKEN limits its exposure to credit risk by only investing available cash balances in liquid securities and only with counterparties that have strong credit 
ratings. HEINEKEN actively monitors these credit ratings. 

Guarantees 
HEINEKEN’s policy is to avoid issuing guarantees where possible unless this leads to substantial benefi ts for HEINEKEN. In cases where HEINEKEN does 
provide guarantees, such as to banks for loans (to third parties), HEINEKEN aims to receive security from the third party. 

Heineken N.V. has issued a joint and several liability statement to the provisions of Section 403, Part 9, Book 2 of the Dutch Civil Code with respect to legal 
entities established in the Netherlands. Refer to Note 44 of the Company fi nancial statements.

Exposure to credit risk 
The carrying amount of fi nancial assets and guarantees to banks for loans represents the maximum credit exposure. The maximum exposure to credit risk 
at the reporting date was:

In millions of EUR
Cash and cash equivalents
Trade and other receivables, excluding derivatives
Current derivatives
Investments held for trading
Available-for-sale investments
Non-current derivatives and investments FVTPL
Loans to customers
Loans to joint ventures and associates
Held-to-maturity investments
Other non-current receivables
Guarantees to banks for loans (to third parties)

Note
21
20
20
17
17
17
17
17
17
17
34

2015
824
2,821
52
16
287
210
69
22
1
152
473
4,927

2014
668
2,621
122
13
253
97
68
65
3
167
354
4,431

The maximum exposure to credit risk for trade and other receivables (excluding current derivatives) at the reporting date by geographic region was:

2015
1,424
542
449
308
98
2,821

2014
1,433
470
357
223
138
2,621

In millions of EUR
Europe
Americas
Africa, Middle East & Eastern Europe
Asia Pacifi c
Head Offi  ce and Other/eliminations

117    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

32.  Financial risk management and fi nancial instruments continued
Impairment losses 
The ageing of trade and other receivables (excluding current derivatives) at the reporting date was:

In millions of EUR
Not past due
Past due 0 – 30 days
Past due 31 – 120 days
More than 120 days

Gross 2015
2,475
207
233
347
3,262

Impairment 2015
(54)
(13)
(64)
(310)
(441)

Gross 2014
2,296
185
197
347
3,025

Impairment 2014
(49)
(11)
(61)
(283)
(404)

The movement in the allowance for impairment in respect of trade and other receivables (excluding current derivatives) during the year was as follows:

In millions of EUR
Balance as at 1 January
Changes in consolidation
Impairment loss recognised
Allowance used
Allowance released
Eff ect of movements in exchange rates
Balance as at 31 December

The movement in the allowance for impairment in respect of loans to customers during the year was as follows:

In millions of EUR
Balance as at 1 January
Changes in consolidation
Impairment loss recognised
Allowance used
Allowance released
Eff ect of movements in exchange rates
Balance as at 31 December

2015
404
7
103
(29)
(42)
(2)
441

2015
135
1
–
–
(14)
(1)
121

2014
418
2
85
(38)
(66)
3
404

2014
150
–
10
(21)
(6)
2
135

Impairment losses recognised for trade and other receivables (excluding current derivatives) and loans to customers are part of the other non-cash items
in the consolidated statement of cash fl ows. 

The income statement impact of EUR14 million gain (2014: EUR4 million expense) in respect of loans to customers and EUR61 million expense(2014: 
EUR19 million expense) in respect of trade and other receivables (excluding current derivatives) were included in expenses for raw materials, consumables 
and services. 

The allowance accounts in respect of trade and other receivables and held-to-maturity investments are used to record impairment losses, unless HEINEKEN 
is satisfi ed that no recovery of the amount owing is possible; at that point, the amount considered irrecoverable is written off  against the fi nancial asset. 

Liquidity risk 
Liquidity risk is the risk that HEINEKEN will encounter diffi  culty in meeting the obligations associated with its fi nancial liabilities that are settled by
delivering cash or another fi nancial asset. HEINEKEN’s approach to managing liquidity is to ensure, as far as possible, that it will always have suffi  cient 
liquidity to meet its liabilities when due, under both normal and stressed conditions, without incurring unacceptable losses or risking damage
to HEINEKEN’s reputation. 

118    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

HEINEKEN has a clear focus on ensuring suffi  cient access to capital markets to fi nance long-term growth and to refi nance maturing debt obligations. 
Financing strategies, including the diversifi cation of funding sources are under continuous evaluation (information about borrowing facilities is presented in 
Note 25). In addition, HEINEKEN seeks to align the maturity profi le of its long-term debts with its forecasted cash fl ow generation. Strong cost and cash 
management and controls over investment proposals are in place to ensure eff ective and effi  cient allocation of fi nancial resources. 

Contractual maturities 
The following are the contractual maturities of non-derivative fi nancial liabilities and derivative fi nancial assets and liabilities, including interest payments:

In millions of EUR
Financial liabilities
Interest-bearing liabilities
Trade and other payables (excluding interest payable, 
dividends and derivatives and including non-current part)

Carrying 
amount

Contractual 
cash fl ows

Less than 
1 year

1-2 years

2-5 years

2015

More than 
5 years

(12,565)

(14,750)

(2,014)

(1,742)

(5,193)

(5,801)

(5,744)

(5,744)

(5,658)

(62)

(12)

(12)

Derivative fi nancial assets and (liabilities)
Interest rate swaps used for hedge 
accounting (net)
Forward exchange contracts used for hedge 
accounting (net)
Commodity derivatives used for hedge 
accounting (net)
Derivatives not used for hedge 
accounting (net)

In millions of EUR
Financial liabilities
Interest-bearing liabilities
Trade and other payables (excluding interest payable, 
dividends and derivatives and including non-current part)

Derivative fi nancial assets and (liabilities)
Interest rate swaps used for hedge 
accounting (net)
Forward exchange contracts used for hedge 
accounting (net)
Commodity derivatives used for hedge 
accounting (net)
Derivatives not used for hedge 
accounting (net)

214

(2)

(70)

265

(16)

(70)

20

(12)

(42)

15

(4)

(20)

230

–

(8)

–

–

–

(1)
(18,168)

(1)
(20,316)

(1)
(7,707)

–
(1,813)

–
(4,983)

–
(5,813)

Carrying 
amount

Contractual 
cash fl ows

Less than 
1 year

1-2 years

2-5 years

2014

More than 
5 years

(11,757)

(14,202)

(2,831)

(876)

(4,269)

(6,226)

(5,252)

(5,252)

(5,252)

–

–

163

(64)

(11)

238

(66)

(10)

96

(60)

(7)

12

(6)

(3)

130

–

–

–

–

–

–

19
(16,902)

19
(19,273)

19
(8,035)

(3)
(876)

3
(4,136)

–
(6,226)

119    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

32.  Financial risk management and fi nancial instruments continued
The total carrying amount and contractual cash fl ows of derivatives are included in trade and other receivables (refer to note 20), other investments (refer 
to note 17), trade and other payables (refer to note 31) and non-current non-interest-bearing liabilities (refer to note 25).

Market risk 
Market risk is the risk that changes in market prices, such as foreign exchange rates, interest rates, commodity prices and equity prices, will adversely aff ect 
HEINEKEN’s income or the value of its holdings of fi nancial instruments. The objective of market risk management is to manage and control market risk 
exposures within acceptable parameters, while optimising the return on risk. 

HEINEKEN uses derivatives in the ordinary course of business, and also incurs fi nancial liabilities, in order to manage market risks. Generally, HEINEKEN 
seeks to apply hedge accounting or make use of natural hedges in order to minimise the eff ects of foreign currency fl uctuations in profi t or loss. 

Derivatives that can be used are interest rate swaps, forward rate agreements, caps and fl oors, commodity swaps, spot and forward exchange contracts 
and options. Transactions are entered into with a limited number of counterparties with strong credit ratings. Foreign currency, interest rate and commodity 
hedging operations are governed by internal policies and rules approved and monitored by the Executive Board.

Foreign currency risk 
HEINEKEN is exposed to foreign currency risk on (future) sales, (future) purchases, borrowings and dividends that are denominated in a currency other than 
the respective functional currencies of HEINEKEN entities. The main currencies that give rise to this risk are the US dollar, Mexican Peso, Nigerian Naira, 
Vietnamese Dong and Euro. 

In managing foreign currency risk, HEINEKEN aims to ensure the availability of these foreign currencies and to reduce the impact of short-term fl uctuations 
on earnings. Over the longer term, however, permanent changes in foreign exchange rates and the availability of foreign currencies, especially in emerging 
markets, will have an impact on profi t. 

HEINEKEN hedges up to 90 per cent of its net US dollar export cash fl ows on the basis of rolling cash fl ow forecasts in respect to forecasted sales and 
purchases. Cash fl ows in other foreign currencies are also hedged on the basis of rolling cash fl ow forecasts. HEINEKEN mainly uses forward exchange 
contracts to hedge its foreign currency risk. The majority of the forward exchange contracts have maturities of less than one year after the balance
sheet date. 

HEINEKEN has a clear policy on hedging transactional exchange risks, which postpones the impact on fi nancial results. Translation exchange risks are 
hedged to a limited extent, as the underlying currency positions are generally considered to be long term in nature. The result of the net investment 
hedging is recognised in the translation reserve, as can be seen in the consolidated statement of comprehensive income. 

It is HEINEKEN’s policy to provide intra-HEINEKEN fi nancing in the functional currency of subsidiaries where possible to prevent foreign currency exposure 
on a subsidiary level. The resulting exposure at Group level is hedged by means of foreign currency denominated external debts and by forward exchange 
contracts. Intra-HEINEKEN fi nancing in foreign currencies is mainly in British pounds, US dollars, Swiss francs, South African Rand and Polish zloty. In some 
cases, HEINEKEN elects to treat intra-HEINEKEN fi nancing with a permanent character as equity and does not hedge the foreign currency exposure. 

The principal amounts of HEINEKEN’s US dollar, British pound, Nigerian naira, Singapore dollar bank loans and bond issues are used to hedge local 
operations, which generate cash fl ows that have the same respective functional currencies or have functional currencies that are closely correlated. 
Corresponding interest on these borrowings is also denominated in currencies that match the cash fl ows generated by the underlying operations of 
HEINEKEN. This provides an economic hedge without derivatives being entered into. 

In respect of other monetary assets and liabilities denominated in currencies other than the functional currencies of the Company and the various foreign 
operations, HEINEKEN ensures that its net exposure is kept to an acceptable level by buying or selling foreign currencies at spot rates when necessary to 
address short-term imbalances. 

120    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

Exposure to foreign currency risk 
HEINEKEN’s transactional exposure to the US dollar and Euro was as follows based on notional amounts. The Euro column relates to transactional 
exposure to the Euro within subsidiaries which are reporting in other currencies. Included in the amounts are intra-HEINEKEN cash fl ows. HEINEKEN’s 
transactional exposure to the British pound was excluded from the sensitivity analysis as the net exposure is not material.

In millions
Financial assets
Trade and other receivables
Cash and cash equivalents
Intragroup assets
Financial liabilities
Interest-bearing liabilities
Non-interest-bearing liabilities
Trade and other payables
Intragroup liabilities
Gross balance sheet exposure
Estimated forecast sales next year
Estimated forecast purchases next year
Gross exposure
Net notional amount forward exchange contracts
Net exposure
Sensitivity analysis
Equity
Profi t or loss

EUR

27
79
18

(25)
–
(145)
(910)
(956)
168
(1,765)
(2,553)
406
(2,147)

(46)
(8)

2015

USD

61
101
4,873

(5,441)
–
(129)
(644)
(1,179)
1,353
(1,534)
(1,360)
748
(612)

(33)
(6)

EUR

14
98
14

(17)
(1)
(135)
(728)
(755)
186
(1,739)
(2,308)
99
(2,209)

(35)
(6)

2014

USD

44
93
4,727

(5,464)
(1)
(93)
(706)
(1,400)
1,373
(1,562)
(1,589)
950
(639)

(31)
(2)

Sensitivity analysis 
A 10 per cent strengthening of the US dollar against the Euro or, in case of the Euro, a strengthening of the Euro against all other currencies as at 
31 December would have aff ected the value of fi nancial assets and liabilities (related to transactional exposure) recorded on the balance sheet and 
would have therefore decreased (increased) equity and profi t by the amounts shown above. This analysis assumes that all other variables, in particular 
interest rates, remain constant. 

A 10 per cent weakening of the US dollar against the Euro or, in case of the Euro, a weakening of the Euro against all other currencies as at 31 December 
would have had the equal but opposite eff ect on the basis that all other variables remain constant. 

Interest rate risk 
In managing interest rate risk, HEINEKEN aims to reduce the impact of short-term fl uctuations on earnings. Over the longer term, however, permanent 
changes in interest rates would have an impact on profi t. 

HEINEKEN opts for a mix of fi xed and variable interest rates in its fi nancing operations, combined with the use of interest rate instruments. Currently, 
HEINEKEN’s interest rate position is more weighted towards fi xed than fl oating. Interest rate instruments that can be used are interest rate swaps, forward 
rate agreements, caps and fl oors. 

Swap maturity follows the maturity of the related loans and borrowings which have swap rates for the fi xed leg ranging from 3.8 to 7.3 per cent (2014: from 
3.8 to 7.3 per cent). 

121    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

32.  Financial risk management and fi nancial instruments continued
Interest rate risk – profi le 
At the reporting date, the interest rate profi le of HEINEKEN’s interest-bearing fi nancial instruments was as follows:

In millions of EUR
Fixed rate instruments
Financial assets
Financial liabilities
Net interest rate swaps

Variable rate instruments
Financial assets
Financial liabilities
Net interest rate swaps

2015

2014

93
(11,057)
(42)
(11,006)

1,023
(1,508)
42
(443)

99
(10,225)
56
(10,070)

917
(1,532)
(56)
(671)

Cash fl ow sensitivity analysis for variable rate instruments 
HEINEKEN applies cash fl ow hedge accounting on certain fl oating rate fi nancial liabilities and designates derivatives as hedging instruments. A change of 
100 basis points in interest rates constantly applied during the reporting period would have increased (decreased) equity and profi t or loss by the amounts 
shown below (after tax). This analysis assumes that all other variables, in particular foreign currency rates, remain constant and excludes any possible 
change in fair value of derivatives at period-end because of a change in interest rates. This analysis is performed on the same basis as for 2014.

In millions of EUR
31 December 2015
Variable rate instruments
Net interest rate swaps
Cash fl ow sensitivity (net)

31 December 2014
Variable rate instruments
Net interest rate swaps
Cash fl ow sensitivity (net)

100 bp increase

100 bp decrease

100 bp increase

100 bp decrease

Profi t or loss

Equity

(4)
–
(4)

(5)
–
(5)

4
–
4

5
–
5

(4)
–
(4)

(5)
–
(5)

4
–
4

5
–
5

122    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

Commodity price risk 
Commodity price risk is the risk that changes in commodity prices will aff ect HEINEKEN’s income. The objective of commodity price risk management 
is to manage and control commodity risk exposures within acceptable parameters, while optimising the return on risk. The main commodity exposure 
relates to the purchase of cans, glass bottles, malt and utilities. Commodity price risk is in principle addressed by negotiating fi xed prices in supplier 
contracts with various contract durations. So far, commodity hedging with fi nancial counterparties by HEINEKEN has been limited to aluminium 
hedging and to a limited extent gas and grains hedging, which are done in accordance with risk policies. HEINEKEN does not enter into commodity 
contracts other than to meet HEINEKEN’s expected usage and sale requirements. As at 31 December 2015, the market value of commodity swaps
was EUR70 million negative (2014: EUR10 million negative). 

Sensitivity analysis for aluminium hedges 
The table below shows an estimated pre-tax impact of 10 per cent change in the market price of aluminium. 

In millions of EUR
31 December 2015
Aluminium hedges

10 per cent 
increase

Equity

10 per cent 
decrease

40

(40)

Cash fl ow hedges 
The following table indicates the carrying amount of derivatives and the periods in which all the cash fl ows associated with derivatives that are cash fl ow 
hedges are expected to occur:

In millions of EUR
Interest rate swaps
Assets
Liabilities
Cross-currency interest rate swaps
Assets
Liabilities
Forward exchange contracts
Assets
Liabilities
Commodity derivatives
Assets
Liabilities

Carrying 
amount

Expected 
cash fl ows

Less than 
1 year

1-2 years

2-5 years

2015

More than 
5 years

–
(1)

215
–

37
(39)

1
(71)
142

–
(2)

1,220
(953)

1,437
(1,453)

1
(70)
180

–
(2)

90
(68)

1,289
(1,301)

1
(42)
(33)

–
–

53
(38)

148
(152)

–
(20)
(9)

–
–

1,077
(847)

–
–

–
(8)
222

–
–

–
–

–
–

–
–
–

123    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

32.  Financial risk management and fi nancial instruments continued

In millions of EUR
Interest rate swaps
Assets
Liabilities
Cross-currency interest rate swaps
Assets
Liabilities
Forward exchange contracts
Assets
Liabilities
Commodity derivatives
Assets
Liabilities

Carrying 
amount

Expected 
cash fl ows

Less than 
1 year

1-2 years

2-5 years

2014

More than 
5 years

–
(3)

166
–

24
(88)

5
(15)
89

–
(4)

1,701
(1,459)

1,541
(1,607)

9
(19)
162

–
(2)

605
(507)

1,394
(1,454)

6
(13)
29

–
(2)

82
(68)

147
(153)

2
(5)
3

–
–

1,014
(884)

–
–

1
(1)
130

–
–

–
–

–
–

–
–
–

The periods in which the cash fl ows associated with forward exchange contracts that are cash fl ow hedges are expected to impact profi t or loss is typically 
one or two months earlier than the occurrence of the cash fl ows as in the above table. 

HEINEKEN has entered into several cross-currency interest rate swaps which have been designated as cash fl ow hedges to hedge the foreign exchange 
rate risk on the principal amount and future interest payments of its US dollar and GBP borrowings. HEINEKEN has also entered into a few interest rate 
swaps which have been designated as cash fl ow hedges to hedge the value of future interest cash fl ows payable on fl oating interest borrowings. 
The borrowings are designated as the hedged item as part of the cash fl ow hedge. The borrowings and the interest rate and cross-currency interest 
rate swaps have the same critical terms. 

Net investment hedges 
HEINEKEN hedges its investments in certain subsidiaries by entering into local currency denominated borrowings, which mitigate the foreign currency 
translation risk arising from the subsidiaries net assets. These borrowings are designated as a net investment hedge. The fair value of these borrowings at 
31 December 2015 was EUR536 million (2014: EUR520 million), and no ineff ectiveness was recognised in profi t and loss in 2015 (2014: nil). 

Capital management 
There were no major changes in HEINEKEN’s approach to capital management during the year. The Executive Board’s policy is to maintain a strong capital 
base so as to maintain investor, creditor and market confi dence and to sustain future development of the business and acquisitions. Capital is herein 
defi ned as equity attributable to equity holders of the Company (total equity minus non-controlling interests). 

HEINEKEN is not subject to externally imposed capital requirements other than the legal reserves explained in note 22. Shares are purchased to meet the 
requirements of the share-based payment awards, as further explained in note 29. In 2015, HEINEKEN also purchased shares following the completion of 
the divestment of EMPAQUE in February 2015, as further explained in note 22. 

Fair values 
For bank loans and fi nance lease liabilities the carrying amount is a reasonable approximation of fair value. The fair value of the unsecured bond issues as 
at 31 December 2015 was EUR10,025 million (2014: EUR9,296 million) and the carrying amount was EUR9,669 million (2014: EUR8,769 million). The fair 
value of the other interest bearing liabilities as at 31 December 2015 was EUR1,870 million (2014: EUR1,829) and the carrying amount was EUR1,759 
million (2014: EUR1,829 million). 

Basis for determining fair values 
The signifi cant methods and assumptions used in estimating the fair values of fi nancial instruments refl ected in the table above are discussed in note 4.

124    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

Fair value hierarchy 
The tables below present the fi nancial instruments accounted for at fair value and amortised cost by level of the following fair value 
measurement hierarchy: 

•  Quoted prices (unadjusted) in active markets for identical assets or liabilities (level 1) 
•  Inputs other than quoted prices included within level 1 that are observable for the asset or liability, either directly (that is, as prices) or indirectly 

(that is, derived from prices) (level 2) 

•  Inputs for the asset or liability that are not based on observable market data (unobservable inputs) (level 3) 

31 December 2015
Available-for-sale investments
Non-current derivative assets
Current derivative assets
Investments held for trading

Non-current derivative liabilities
Loans and borrowings
Current derivative liabilities

31 December 2014
Available-for-sale investments
Non-current derivative assets
Current derivative assets
Investments held for trading

Non-current derivative liabilities
Loans and borrowings
Current derivative liabilities

Level 1
98
–
–
16
114

–
(10,025)
–
(10,025)

Level 1
99
–
–
13
112

–
(9,296)
–
(9,296)

Level 2
105
210
52
–
367

(32)
(1,870)
(89)
(1,991)

Level 2
86
97
122
–
305

(8)
(1,829)
(104)
(1,941)

Level 3
84
–
–
–
84

–
–
–
–

Level 3
68
–
–
–
68

–
–
–
–

There were no transfers between level 1 and level 2 of the fair value hierarchy during the period ended 31 December 2015. 

Level 2 
HEINEKEN determines level 2 fair values for over-the-counter securities based on broker quotes. The fair values of simple over-the-counter derivative 
fi nancial instruments are determined by using valuation techniques. These valuation techniques maximise the use of observable market data
where available. 

The fair value of derivatives is calculated as the present value of the estimated future cash fl ows based on observable interest yield curves, basis spread and 
foreign exchange rates. These calculations are tested for reasonableness by comparing the outcome of the internal valuation with the valuation received 
from the counterparty. Fair values refl ect the credit risk of the instrument and include adjustments to take into account the credit risk of HEINEKEN and 
counterparty when appropriate. 

125    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

32.  Financial risk management and fi nancial instruments continued
Level 3 
Details of the determination of level 3 fair value measurements as at 31 December 2015 are set out below:

In millions of EUR
Available-for-sale investments based on level 3
Balance as at 1 January
Fair value adjustments recognised in other comprehensive income
Disposals
Transfers
Balance as at 31 December

2015

2014

68
16
–
–
84

59
10
(1)
–
68

The fair values for the level 3 available-for-sale investments are based on the fi nancial performance of the investments and the market multiples of 
comparable equity securities. 

33.  Off -balance sheet commitments 

In millions of EUR
Operational lease commitments
Property, plant and equipment ordered
Raw materials purchase contracts
Marketing and merchandising commitments
Other off -balance sheet obligations
Off -balance sheet obligations

Total 2015
1,114
293
8,507
370
2,004
12,288

Less than 
1 year
150
282
1,987
156
629
3,204

1-5 years
415
11
4,794
213
778
6,211

More than 
5 years
549
–
1,726
1
597
2,873

Total 2014
993
158
3,400
402
1,606
6,559

Undrawn committed bank facilities

2,930

398

2,523

9

2,871

HEINEKEN leases buildings, cars and equipment in the ordinary course of business. 

Raw material contracts include long-term purchase contracts with suppliers in which prices are fi xed or will be agreed based upon predefi ned price 
formulas. These contracts mainly relate to malt, bottles and cans. The signifi cant increase of raw materials purchase commitments relates to purchase 
contracts with EMPAQUE which has become a third party supplier after the disposal in 2015. 

During the year ended 31 December 2015, EUR301 million (2014: EUR291 million) was recognised as an expense in profi t or loss in respect of operating 
leases and rent. 

Other off -balance sheet obligations mainly include distribution, rental and service contracts. 

Committed bank facilities are credit facilities on which a commitment fee is paid as compensation for the bank’s requirement to reserve capital. The bank is 
legally obliged to provide the facility under the terms and conditions of the agreement. 

34.  Contingencies 
Brazil 
As part of the acquisition of the beer operations of FEMSA in 2010, HEINEKEN inherited existing legal proceedings with labour unions, tax authorities and 
other parties of its, now wholly-owned, subsidiaries Cervejarias Kaiser Brasil and Cervejarias Kaiser Nordeste (jointly, Heineken Brasil). The proceedings have 
arisen in the ordinary course of business and are common to the current economic and legal environment of Brazil. The proceedings have partly been 
provided for (refer to note 30). The contingent amount being claimed against Heineken Brasil resulting from such proceedings as at 31 December 2015 is 
EUR450 million. Such contingencies were classifi ed by legal counsel as less than probable of being settled against Heineken Brasil, but more than remote. 
However, HEINEKEN believes that the ultimate resolution of such legal proceedings will not have a material adverse eff ect on its consolidated fi nancial 
position or result of operations. HEINEKEN does not expect any signifi cant liability to arise from these contingencies. A part of the aforementioned 
contingencies (EUR238 million) is tax-related and qualifi es for indemnifi cation by FEMSA (refer to note 17).

126    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

As is customary in Brazil, Heineken Brasil has been requested by the tax authorities to collateralise tax contingencies currently in litigation amounting to 
EUR416 million by either pledging fi xed assets or entering into available lines of credit which cover such contingencies. 

Guarantees 

In millions of EUR
Guarantees to banks for loans (to third parties)
Other guarantees
Guarantees

Total 2015
473
564
1,037

Less than
1 year
285
224
509

1–5 years
178
280
458

More than
5 years
10
60
70

Total 2014
354
592
946

Guarantees to banks for loans relate to loans to customers, which are given to external parties in the ordinary course of business of HEINEKEN. HEINEKEN 
provides guarantees to the banks to cover the risk related to these loans. 

35.  Related parties 
Identifi cation of related parties 
HEINEKEN’s parent company is Heineken Holding N.V. HEINEKEN’s ultimate controlling party is Mrs. de Carvalho-Heineken. Our shareholder structure is set 
out in the section ‘Shareholder Information’. 

In addition, HEINEKEN has related party relationships with its associates and joint ventures (refer to note 16), HEINEKEN pension funds (refer to note 28), 
Fomento Económico Mexicano, S.A.B. de C.V. (FEMSA), employees (refer to note 25) and with its key management personnel (the Executive Board and the 
Supervisory Board). 

Key management remuneration 

In millions of EUR
Executive Board
Supervisory Board
Total

2015
13.9
0.9
14.8

2014
15.4
1.0
16.4

Executive Board 
The remuneration of the members of the Executive Board comprises a fi xed component and a variable component. The variable component is made 
up of a Short-Term Variable pay (STV) and a Long-Term Variable award (LTV). The STV is based on fi nancial and operational measures (75 per cent) and 
on individual leadership measures (25 per cent) as set by the Supervisory Board. It is partly paid out in shares that are blocked for a period of fi ve calendar 
years. After the fi ve calendar years, HEINEKEN will match the blocked shares 1:1, which is referred to as the matching share entitlement. For the LTV award 
we refer to note 29. The separate Remuneration Report is stated on pages 51 – 59. 

As at 31 December 2015, Mr. Jean-François van Boxmeer held 179,838 Company shares and Mrs. Laurence Debroux held 681 Company shares 
(2014: Mr. Jean-François van Boxmeer 117,889). 

127    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

35.  Related parties continued

In thousands of EUR
Fixed salary
Short-Term Variable pay
Matching share entitlement
Long-Term Variable award
Extraordinary share award/Retention bonus
Pension contributions
Other emoluments
Termination benefi t
Total3

J.F.M.L. van 
Boxmeer
1,150
2,930
1,353
2,706
236
723
21
–
9,119

L. Debroux1
421
833
385
158
124
82
134
–
2,137

D.R. Hooft 
Graafl and2
201
394
182
1,825
–
33
7
–
2,642

2015

Total
1,772
4,157
1,920
4,689
360
838
162
–
13,898

J.F.M.L. van 
Boxmeer
1,150
2,769
640
2,972
750
709
21
–
9,011

D.R. Hooft 
Graafl and
650
1,118
517
1,690
–
387
21
2,000
6,383

2014

Total
1,800
3,887
1,157
4,662
750
1,096
42
2,000
15,394

1 Appointed on 23 April 2015 
2 Resigned on 23 April 2015 
3  In 2015, an estimated tax penalty of EUR2.8 million (2014: EUR1.5 million) to the Dutch tax authorities was recognised in relation to the remuneration of Mr. René 

Hooft Graafl and. This tax was an expense to the employer and therefore not included in the table above. 

The matching share entitlements for each year are based on the performance in that year. The CEO, and the two CFOs have all chosen to invest 50 per 
cent of their STV for 2015 into Heineken N.V. shares (investment shares); in 2014 the CEO invested 25 per cent and the CFO invested 50 per cent. From an 
accounting perspective the corresponding matching shares vest immediately and as such a fair value of EUR1.9 million was recognised in the 2015 income 
statement. The matching share entitlements are not dividend-bearing during the fi ve calendar year holding period of the investment shares. Therefore, the 
fair value of the matching share entitlements has been adjusted for missed expected dividends by applying a discount based on the dividend policy and 
historical dividend payouts during the vesting period. 

The Supervisory Board granted a retention share award to the CEO in 2013 to the value of EUR1.5 million (27,317 share entitlements gross). The share 
award vested two years after the grant date and was converted into Heineken N.V. shares. A three-year holding restriction applies to these shares as from 
the vesting date. In 2015, an expense of EUR236,000 is recognised for the retention award. 

Resignation of Mr. René Hooft Graafl and as a member of the Executive Board and CFO in 2015 
Mr. René Hooft Graafl and has resigned from the Executive Board following the Annual General Meeting on 23 April 2015 and his employment contract 
ended 1 May 2015. A severance payment of EUR2 million has been made upon contract ending and has been recognised in the 2014 income statement. 
This resignation is considered a retirement under the LTV plan rules, which implies that unvested LTV awards as of 1 May 2015 will continue to vest at their 
regular vesting dates, insofar and to the extent that predetermined performance conditions are met. 

As a result, the expenses for the LTV awards 2013-2015, 2014-2016 and 2015-2017 have been accelerated from their usual rate of one-third per year to a 
rate which ensures full expensing on 1 May 2015 rather than on 31 December 2015, 2016 and 2017. The impact of this acceleration in expensing for Mr. 
René Hooft Graafl and is approximately EUR0.5 million (2014: EUR0.2 million). 

128    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

Supervisory Board 
The individual members of the Supervisory Board received the following remuneration:

In thousands of EUR
G.J. Wijers
J.A. Fernández Carbajal
M. Das
M.R. de Carvalho
J.M. de Jong1
A.M. Fentener van Vlissingen
M.E. Minnick
V.C.O.B.J. Navarre
J.G. Astaburuaga Sanjinés
H. Scheff ers
J.M. Huët2

1 Stepped down as at 24 April 2014.
2 Appointed as at 24 April 2014.

2015
160
105
85
104
–
85
80
70
96
80
75
940

2014
163
105
88
141
25
91
83
73
95
81
58
1,003

Mr. Michel de Carvalho held 100,008 shares of Heineken N.V. as at 31 December 2015 (2014: 100,008 shares). As at 31 December 2015 and 2014, the 
Supervisory Board members did not hold any of the Company’s bonds or option rights. Mr. Michel de Carvalho held 100,008 ordinary shares of Heineken 
Holding N.V. as at 31 December 2015 (2014: 100,008 ordinary shares). 

Other related party transactions 

In millions of EUR
Sale of products, services and royalties
To associates and joint ventures
To FEMSA

Raw materials, consumables and services
Goods for resale – joint ventures
Other expenses – joint ventures
Other expenses FEMSA

Transaction value

Balance outstanding 
as at 31 December

2015

82
817
899

–
–
197
197

2014

75
857
932

–
–
201
201

2015

30
137
167

–
–
36
36

2014

21
136
157

–
–
46
46

Heineken Holding N.V. 
In 2015, an amount of EUR1,047,479 (2014: EUR744,285) was paid to Heineken Holding N.V. for management services for HEINEKEN. 

This payment is based on an agreement of 1977 as amended in 2001, providing that Heineken N.V. reimburses Heineken Holding N.V. for its costs. Best 
practice provision III.6.4 of the Dutch Corporate Governance Code of 10 December 2008 has been observed in this regard. 

129    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

35.  Related parties continued
FEMSA 
As consideration for HEINEKEN’s acquisition of the beer operations of Fomento Económico Mexicano, S.A.B. de C.V. (FEMSA), FEMSA became a major 
shareholder of Heineken N.V. Therefore, several existing contracts between FEMSA and former FEMSA-owned companies acquired by HEINEKEN have 
become related party contracts. 

36.  HEINEKEN entities 
Control of HEINEKEN 
The shares and options of the Company are traded on Euronext Amsterdam, where the Company is included in the main AEX Index. Heineken Holding N.V. 
Amsterdam has an interest of 50.005 per cent in the issued capital of the Company. The fi nancial statements of the Company are included in the 
consolidated fi nancial statements of Heineken Holding N.V. 

A declaration of joint and several liability pursuant to the provisions of Section 403, Part 9, Book 2, of the Dutch Civil Code has been issued with respect to 
legal entities established in the Netherlands. The list of the legal entities for which the declaration has been issued is disclosed in the Heineken N.V. 
stand-alone fi nancial statements. 

Pursuant to the provisions of Article 17 (1) of the Republic of Ireland Companies (Amendment) Act 1986, the Company issued irrevocable guarantees in 
respect of the fi nancial year from 1 January 2015 up to and including 31 December 2015 regarding the liabilities referred to in Article 5(c)(ii) of the Republic 
of Ireland Companies (Amendment) Act 1986 of the wholly-owned subsidiary companies Heineken Ireland Limited, Heineken Ireland Sales Limited, The 
West Cork Bottling Company Limited, Western Beverages Limited, Beamish & Crawford Limited and Nash Beverages Limited. 

Signifi cant subsidiaries 
Set out below are HEINEKEN’s signifi cant subsidiaries at 31 December 2015. The subsidiaries as listed below are held by the Company and the proportion 
of ownership interests held equals the proportion of the voting rights held by HEINEKEN. The country of incorporation or registration is also their principal 
place of business. The disclosed signifi cant subsidiaries represent the largest subsidiaries and represent an approximate total revenue of EUR14 billion and 
total asset value of EUR19 billion and are structural contributors to the business. 

There were no signifi cant changes to the HEINEKEN structure and ownership interests except those disclosed in note 6. 

Country of incorporation
The Netherlands
The Netherlands
The Netherlands
Mexico
Brazil
France
Nigeria
United States
United Kingdom
Spain
Italy
Austria
Poland
Russia
Vietnam

Percentage of ownership

2015
100.0
100.0
100.0
100.0
100.0
100.0
54.3
100.0
100.0
99.8
100.0
100.0
65.2
100.0
60.0

2014
100.0
100.0
100.0
100.0
100.0
100.0
54.3
100.0
100.0
99.8
100.0
100.0
65.2
100.0
60.0

Heineken International B.V.
Heineken Brouwerijen B.V.
Heineken Nederland B.V.
Cuauhtémoc Moctezuma Holding, S.A. de C.V.
Cervejarias Kaiser Brasil S.A.
Heineken France S.A.S.
Nigerian Breweries Plc.
Heineken USA Inc.
Heineken UK Ltd
Heineken España S.A.
Heineken Italia S.p.A.
Brau Union Österreich AG
Grupa Zywiec S.A.
LLC Heineken Breweries
Vietnam Brewery Ltd.

130    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Consolidated Financial Statements continued

Summarised fi nancial information on subsidiaries with material non-controlling interests 
Set out below is the summarised fi nancial information for Nigerian Breweries Plc. which has a non-controlling interest material to HEINEKEN. The fi nancial 
information is based on HEINEKEN accounting policies and diff ers from local fi nancial reporting, mainly as a result of the Consolidated Breweries 
acquisition in 2014. The NCI on Nigerian Breweries Plc is dispersed, no shareholder has an interest above 13 per cent.

In millions of EUR
Summarised Balance Sheet
Current
Assets
Liabilities
Total current net assets

Non-current
Assets
Liabilities
Total non-current net assets

In millions of EUR
Summarised Income Statement
Revenue
Profi t before income tax
Income tax
Net profi t from continuing operations
Net profi t from discontinuing operations
Other comprehensive income/(loss)
Total comprehensive income
Total comprehensive income attributable to NCI
Dividend paid to NCI

In millions of EUR
Summarised Cash Flow
Cash fl ow from operating activities
Interest paid
Income tax paid
Net cash generated from operating activities
Net cash used in investing activities
Net cash used in fi nancing activities
Net change in cash and cash equivalents
Exchange diff erence

2015

2014

266
(629)
(363)

1,120
(194)
926

274
(554)
(280)

943
(303)
640

2015

2014

1,359
262
(82)
180
–
(45)
135
62
67

2015

432
(30)
(101)
301
(156)
(229)
(84)
1

1,281
297
(97)
200
–
1
201
92
82

2014

405
(13)
(115)
277
(162)
(145)
(30)
3

37.  Subsequent events 
Sale of Distribev SP. zo.o 
On 1 February 2016, Grupa Żywiec closed the sale of 80 per cent of Distribev Sp. z o.o, Grupa Żywiec’s sales and distribution company serving the 
traditional trade and horeca market, to Orbico Group. 

Acquisition of non-controlling interest Pivovarna Lasko 
After conclusion of the mandatory public takeover off er on 15 January 2016 and subsequent acquisitions of stakes from minority interest holders, 
HEINEKEN increased its shareholding in Lasko by 44.1 per cent to 97.5 per cent. 

Acquisition of non-controlling interest Desnoes & Geddes 
After conclusion of the mandatory public takeover off er on 21 January 2016, HEINEKEN increased its shareholding in D&G by 22.4 per cent
to 95.8 per cent. 

131    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContents 
Heineken N.V. Balance Sheet

Before appropriation of profi t
As at 31 December 

In millions of EUR
Fixed assets
Financial fi xed assets
Investments in participating interests
Other investments
Deferred tax assets
Total fi nancial fi xed assets
Trade and other receivables
Cash and cash equivalents
Total current assets
Total assets

Shareholders’ equity
Issued capital
Share premium
Translation reserve
Hedging reserve
Fair value reserve
Other legal reserves
Reserve for own shares
Retained earnings
Net profi t
Total shareholders’ equity
Liabilities
Loans and borrowings
Total non-current liabilities
Loans and borrowings (current part)
Trade and other payables
Tax payable
Total current liabilities
Total liabilities
Total shareholders’ equity and liabilities

Note

2015

2014

38

39

40

40

24,522
210
72
24,804
19
5
24
24,828

922
2,701
(1,017)
(47)
122
719
(432)
8,675
1,892
13,535

10,369
10,369
782
136
6
924
11,293
24,828

22,618
97
40
22,755
69
1
70
22,825

922
2,701
(1,097)
(99)
96
743
(70)
7,697
1,516
12,409

8,933
8,933
1,349
121
13
1,483
10,416
22,825

Heineken N.V. Income Statement

For the year ended 31 December
In millions of EUR
Share of profi t of participating interests, after income tax
Other profi t after income tax
Net profi t

Note

39

2015
2,392
(500)
1,892

2014
2,215
(699)
1,516

132    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Heineken N.V. 
Financial Statements 

Reporting entity 
The Company fi nancial statements of Heineken N.V. (the ‘Company’) are included in the consolidated fi nancial statements of Heineken N.V. 

Basis of preparation 
The Company fi nancial statements have been prepared in accordance with the provisions of Part 9, Book 2, of the Dutch Civil Code. The Company uses the 
option of Article 362.8 of Part 9, Book 2, of the Dutch Civil Code to prepare the Company fi nancial statements, using the same accounting policies as in the 
consolidated fi nancial statements. Valuation is based on recognition and measurement requirements of accounting standards adopted by the EU (i.e. only 
IFRS that is adopted for use in the EU at the date of authorisation) as explained further in the notes to the consolidated fi nancial statements. The 
Company presents a condensed income statement, using the facility of Article 402 of Part 9, Book 2, of the Dutch Civil Code. 

Signifi cant accounting policies 
Financial fi xed assets 
Participating interests (subsidiaries, joint ventures and associates) are measured on the basis of the equity method. 

Shareholders’ equity 
The translation reserve and other legal reserves were previously formed under, and are still recognised in accordance with, the Dutch Civil Code. 

Profi t of participating interests 
The share of profi t of participating interests consists of the share of the Company in the results of these participating interests. Results on transactions, 
where the transfer of assets and liabilities between the Company and its participating interests and mutually between participating interests, themselves, 
are not recognised. 

Participating 
interests
13,662
2,215
(494)
627
(99)
(352)
(181)
(176)
–
15,202

15,202
2,392
(736)
79
70
100
4
45
–
17,156

Loans to 
participating 
interests
7,949
–
494
–
–
–
–
(1,027)
–
7,416

7,416
–
736
–
–
–
–
(786)
–
7,366

Total
21,611
2,215
–
627
(99)
(352)
(181)
(1,203)
–
22,618

22,618
2,392
–
79
70
100
4
(741)
–
24,522

38.  Investments in participating interests 

In millions of EUR
Balance as at 1 January 2014
Profi t of participating interests
Dividend payments by participating interests
Eff ect of movements in exchange rates
Changes in hedging and fair value adjustments
Actuarial gains/(losses)
Acquisition of non-controlling interests without a change in control
Investments/(repayments)
Other movements
Balance as at 31 December 2014

Balance as at 1 January 2015
Profi t of participating interests
Dividend payments by participating interests
Eff ect of movements in exchange rates
Changes in hedging and fair value adjustments
Actuarial gains/(losses)
Acquisition of non-controlling interests without a change in control
Investments/(repayments)
Other movements
Balance as at 31 December 2015

133    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Heineken N.V. Financial Statements continued

39.  Shareholders’ equity 

In millions of EUR
Balance as at 1 January 2014
Profi t
Other comprehensive income
Total comprehensive income
Transfer to retained earnings
Dividends to shareholders
Purchase/reissuance of own shares
Own shares granted
Share-based payments
Acquisition of non-controlling interests without a change in control
Balance as at 31 December 2014

Balance as at 1 January 2015
Profi t
Other comprehensive income
Total comprehensive income
Transfer to retained earnings
Dividends to shareholders
Purchase/reissuance of own shares
Own shares granted
Share-based payments
Acquisition of non-controlling interests without a change in control
Balance as at 31 December 2015

Share capital
922
–
–
–
–
–
–
–
–
–
922

922
–
–
–
–
–
–
–
–
–
922

Share 
premium
2,701
–
–
–
–
–
–
–
–
–
2,701

2,701
–
–
–
–
–
–
–
–
–
2,701

Translation 
reserve
(1,721)
–
624
624
–
–
–
–
–
–
(1,097)

(1,097)
–
80
80
–
–
–
–
–
–
(1,017)

Hedging 
reserve
2
–
(101)
(101)
–
–
–
–
–
–
(99)

(99)
–
52
52
–
–
–
–
–
–
(47)

Fair value 
reserve
97
–
(1)
(1)
–
–
–
–
–
–
96

96
–
26
26
–
–
–
–
–
–
122

134    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Heineken N.V. Financial Statements continued

In millions of EUR
Balance as at 1 January 2014
Profi t
Other comprehensive income
Total comprehensive income
Transfer to retained earnings
Dividends to shareholders
Purchase/reissuance of own shares
Own shares granted
Share-based payments
Acquisition of non-controlling interests without a change in control
Balance as at 31 December 2014

Balance as at 1 January 2015
Profi t
Other comprehensive income
Total comprehensive income
Transfer to retained earnings
Dividends to shareholders
Purchase/reissuance of own shares
Own shares granted
Share-based payments
Acquisition of non-controlling interests without a change in control
Balance as at 31 December 2015

Other legal 
reserve
805
174
–
174
(236)
–
–
–
–
–
743

743
186
–
186
(210)
–
–
–
–
–
719

Reserve for 
own shares
(41)
–
–
–
–
–
(33)
4
–
–
(70)

(70)
–
–
–

–
(384)
22
–
–
(432)

Retained 
earnings
7,273
(174)
(352)
(526)
1,600
(512)
–
(4)
47
(181)
7,697

7,697
(186)
100
(86)
1,726
(676)
–
(22)
32
4
8,675

Net profi t
1,364
1,516
–
1,516
(1,364)
–
–
–
–
–
1,516

1,516
1,892
–
1,892
(1,516)
–
–
–
–
–
1,892

Shareholders’ 
equity
11,402
1,516
170
1,686
–
(512)
(33)
–
47
(181)
12,409

12,409
1,892
258
2,150
–
(676)
(384)
–
32
4
13,535

For more details on reserves, refer to note 22 of the consolidated fi nancial statements. 

For more details on share-based payments, refer to note 29 of the consolidated fi nancial statements. 

2015
9,625
106
237
1,183
11,151
–
11,151

2014
8,734
104
334
1,107
10,279
3
10,282

40.  Loans and borrowings 
Non-current and current liabilities 

In millions of EUR
Unsecured bond issues
Unsecured bank loans
Bank overdrafts and commercial papers
Other interest-bearing liabilities
Total interest-bearing liabilities
Non-current derivatives
Loans and borrowings

135    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Heineken N.V. Financial Statements continued

40.  Loans and borrowings continued

In millions of EUR
Balance as at 1 January 2015
Eff ects of movements of exchange rates
Charge from/to equity in relation to derivatives
Proceeds
Repayments
Other
Balance as at 31 December 2015

Terms and debt repayment schedule 
Terms and conditions of outstanding loans were as follows:

Unsecured 
bond issues
8,734
5
(69)
1,506
(1,061)
510
9,625

Unsecured 
bank loans
104
–
–
–
–
2
106

Bank 
overdrafts 
and 
commercial 
papers
334
–
–
6,625
(6,736)
14
237

Other 
interest-
bearing 
liabilities
1,107
(1)
100
–
(47)
24
1,183

Non-current 
derivatives
3
–
(2)
562
(450)
(113)
–

Total
10,282
4
29
8,693
(8,294)
437
11,151

In millions of EUR

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Category
issue under EMTN 
programme
issue under EMTN 
programme
issue under EMTN 
programme
issue under EMTN 
programme
issue under EMTN 
programme
issue under EMTN 
programme
issue under EMTN 
programme
issue under EMTN 
programme
issue under EMTN 
programme
issue under EMTN 
programme
issue under EMTN 
programme
issue under EMTN 
programme
issue under EMTN 
programme
issue under EMTN 
programme
issue under EMTN 
programme
issue under EMTN 
programme
issue under EMTN 
programme

136    Heineken N.V. Annual Report 2015

Nominal 
interest
 rate %

Repayment

Carrying 
amount
2015

Face value 
2015

Carrying 
amount
2014

Face value 
2014

Currency

GBP

SGD

EUR

SGD

EUR

SGD

USD

EUR

EUR

EUR

EUR

USD

EUR

EUR

EUR

EUR

EUR

7.3

2.7

4.6

1.5

1.3

2.2

1.3

2.5

2.1

2.0

1.3

3.3

1.7

3.5

1.5

2.9

2.0

2015

2015

2016

2017

2018

2018

2019

2019

2020

2021

2021

2022

2023

2024

2024

2025

2025

–

–

400

64

100

62

183

845

997

497

497

183

140

497

454

742

224

–

–

400

65

100

62

184

850

1,000

500

500

184

140

500

460

750

225

508

47

399

61

99

59

164

844

996

497

–

–

–

497

–

741

–

508

47

400

62

100

59

165

850

1,000

500

–

–

–

500

–

750

–

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Heineken N.V. Financial Statements continued

In millions of EUR

Category

Currency

Nominal 
interest
 rate %

Repayment

Carrying 
amount
2015

Face value 
2015

Carrying 
amount
2014

Face value 
2014

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bank loans
Other interest-bearing 
liabilities
Other interest-bearing 
liabilities
Other interest-bearing 
liabilities
Other interest-bearing 
liabilities
Other interest-bearing 
liabilities
Other interest-bearing 
liabilities

issue under EMTN 
programme
issue under EMTN 
programme
issue under EMTN 
programme
issue under EMTN 
programme
issue under 144A/
RegS
issue under 144A/
RegS
issue under 144A/
RegS
issue under 144A/
RegS
issue under 144A/
RegS
German Schuldschein 
notes
2008 US private 
placement
2011 US private 
placement
2008 US private 
placement
2008 US private 
placement
2010 US private 
placement
2008 US private 
placement

EUR

EUR

EUR

EUR

USD

USD

USD

USD

USD

3.5

3.3

2.6

3.5

0.8

1.4

3.4

2.8

4.0

EUR

1.8 – 6.2

USD

GBP

USD

GBP

USD

USD

5.9

7.3

2.8

7.2

4.6

6.3

For fi nancial risk management and fi nancial instruments, refer to note 32.

2029

2033

2033

2043

2015

199

179

91

75

–

200

180

100

75

–

199

179

91

75

411

200

180

100

75

412

2017

1,146

1,148

1,026

1,030

2022

2023

2042

2016

2015

2016

2017

2018

2018

2018

685

915

450

111

–

34

83

44

689

919

459

111

–

34

83

44

614

819

402

110

43

32

74

41

618

824

412

111

43

32

74

41

665

666

597

597

357
10,919

358
10,986

321
9,946

321
10,011

137    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Heineken N.V. Financial Statements continued

41.  Auditor fees 
Other expenses in the consolidated fi nancial statements include EUR8.7 million of fees in 2015 for services provided by Deloitte Accountants B.V. and its 
member fi rms and/or affi  liates (2014: EUR12.4 million for services provided by KPMG Accountants N.V. and its member fi rms and/or affi  liates). Fees for audit 
services include the audit of the fi nancial statements of the Company and its subsidiaries. Fees for other audit services include review of interim fi nancial 
statements, sustainability, subsidy and other audits. Fees for tax services include tax compliance and tax advice. Fees for other non-audit services include 
agreed-upon procedures and advisory services. 

In millions of EUR
Audit of HEINEKEN and its subsidiaries
Other audit services
Tax services
Other non-audit services
Total

42.  Off -balance sheet commitments 

In millions of EUR
Undrawn committed bank facility

Declarations of joint and several liability

Deloitte 
Accountants 
B.V.

KPMG 
Accountants 
N.V.

Other Deloitte 
member
fi rms and 
affi  liates

Other KPMG 
member
fi rms and 
affi  liates

2015
2.3
0.4
–
–
2.7

2014
1.9
0.5
–
0.1
2.5

2015
5.5
0.3
0.2
–
6.0

2014
7.4
0.5
1.5
0.5
9.9

Total

2015
7.8
0.7
0.2
–
8.7

2014
9.3
1.0
1.5
0.6
12.4

Total 2015
2,500

Less than 
1 year
–

1 – 5 years
2,500

More than 
5 years
–

Total 2014
2,500

2015

HEINEKEN 
companies
1,953

Third parties
–

2014

HEINEKEN 
companies
1,717

Third parties
–

Fiscal unity 
The Company is part of the fi scal unity of HEINEKEN in the Netherlands. As a result, the Company is liable for the tax liability of the fi scal unity in the 
Netherlands. 

43.  Subsequent events 
For subsequent events, refer to note 37.

138    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Heineken N.V. Financial Statements continued

44.  Participating interests 
For disclosures of signifi cant direct and indirect participating interests, refer to notes 16 and 36 to the consolidated fi nancial statements. 

A declaration of joint and several liability pursuant to the provisions of Section 403, Part 9, Book 2, of the Dutch Civil Code has been issued with respect to 
the following legal entities established in the Netherlands: 

Percentage of ownership

Country of incorporation
The Netherlands
The Netherlands
The Netherlands
The Netherlands
The Netherlands
The Netherlands
The Netherlands
The Netherlands
The Netherlands
The Netherlands
The Netherlands
The Netherlands
The Netherlands
The Netherlands
The Netherlands
The Netherlands
The Netherlands
The Netherlands
The Netherlands
The Netherlands
The Netherlands
The Netherlands
The Netherlands
The Netherlands
The Netherlands
The Netherlands
The Netherlands
The Netherlands
The Netherlands
The Netherlands
The Netherlands
The Netherlands
The Netherlands
The Netherlands
The Netherlands
The Netherlands
The Netherlands

2015
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%

2014
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
50%

Heineken Nederlands Beheer B.V.
Heineken Group B.V.
Heineken Brouwerijen B.V.
Heineken CEE Investments B.V.
Heineken Nederland B.V.
Heineken International B.V.
Heineken Supply Chain B.V.
Heineken Global Procurement B.V.
Heineken Mexico B.V.
HIBV Skopje Holdings B.V.
Heineken Beer Systems B.V.
Amstel Brouwerij B.V.
Vrumona B.V.
B.V. Beleggingsmaatschappij Limba
Brand Bierbrouwerij B.V.
Heineken CEE Holdings B.V.
Brasinvest B.V.
Heineken Asia Pacifi c B.V.
B.V. Handel- en Exploitatie Maatschappij Schoonhoven
Distilled Trading International B.V.
Premium Beverages International B.V.
De Brouwketel B.V.
Proseco B.V.
Roeminck Insurance N.V.
Heineken Americas B.V.
Heineken Export Americas B.V.
Amstel Export Americas B.V.
Horeca European Buying B.V.
Heineken Brazil B.V.
B.V. Panden Exploitatie Maatschappij PEM
Heineken Exploitatie Maatschappij B.V.
Hotel De L’Europe B.V.
Hotel De L’Europe Monumenten I B.V.
Hotel De L’Europe Monumenten II B.V.
Heineken Groothandel B.V.
Heineken Horeca Services B.V.
Heineken Namibia B.V.

139    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsNotes to the Heineken N.V. Financial Statements continued

45.  Other disclosures 
Remuneration 
Refer to note 35 of the consolidated fi nancial statements for the remuneration and incentives of the Executive Board and Supervisory Board. The Executive 
Board members are the only employees or assignees of the Company. 

Executive and Supervisory Board statement 
The members of the Supervisory Board signed the fi nancial statements in order to comply with their statutory obligation pursuant to Article 2:101, 
paragraph 2, of the Dutch Civil Code. 

The members of the Executive Board signed the fi nancial statements in order to comply with their statutory obligation pursuant to Article 2:101, paragraph 
2, of the Dutch Civil Code and Article 5:25c, paragraph 2 sub c, of the Financial Markets Supervision Act. 

Amsterdam, 9 February 2016

Executive Board
Van Boxmeer
Debroux

Supervisory Board
Wijers
Fernández Carbajal
Das
de Carvalho
Fentener van Vlissingen
Minnick
Navarre
Astaburuaga Sanjinés
Scheff ers
Huët

140    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsAppropriation of Profi t 

Article 12, paragraph 7, of the Articles of Association stipulates: 

“Of the profi ts, payment shall fi rst be made, if possible, of a dividend of six per cent of the issued part of the authorised share capital. 
The amount remaining shall be at the disposal of the General Meeting of Shareholders.” 

It is proposed to appropriate EUR741 million of the profi t for payment of a dividend and to add EUR1,151 million to the retained earnings. 

Civil Code 
Heineken N.V. is not a ‘structuurvennootschap’ within the meaning of Section 2: 152-164 of the Dutch Civil Code. Heineken Holding N.V., 
a company listed on the NYSE Euronext Amsterdam, holds 50.005 per cent of the issued shares of Heineken N.V. 

Authorised capital 
The Company’s authorised capital amounts to EUR2,500 million.

141    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsIndependent Auditor’s Report

To: The Annual General Meeting of Heineken N.V.

Report on the audit of the fi nancial statements 2015 

Our opinion
We have audited the fi nancial statements 2015 of Heineken N.V. (‘the Company’), based in Amsterdam. The fi nancial statements include the consolidated 
fi nancial statements and the company fi nancial statements.

In our opinion:
•  The consolidated fi nancial statements give a true and fair view of the fi nancial position of Heineken N.V. as at 31 December 2015 and of its result and 

its cash fl ows for 2015 in accordance with International Financial Reporting Standards as adopted by the European Union (‘EU-IFRS’) and with Part 9 of 
Book 2 of the Dutch Civil Code.

•  The company fi nancial statements give a true and fair view of the fi nancial position of Heineken N.V. as at 31 December 2015 and of its result for the 

year 2015 in accordance with Part 9 of Book 2 of the Dutch Civil Code.

The consolidated fi nancial statements comprise:
•  The consolidated statement of fi nancial position as at 31 December 2015.
•  The following consolidated statements for 2015: the income statement, the statement of comprehensive income, the statement of cash fl ows and the 

statement of changes in equity.

•  The notes comprising a summary of the signifi cant accounting policies and other explanatory information. 

The company fi nancial statements comprise:
•  The company balance sheet as at 31 December 2015.
•  The company income statement for 2015.
•  The notes comprising a summary of the signifi cant accounting policies and other explanatory information.

Basis for our opinion
We conducted our audit in accordance with Dutch law, including the Dutch Standards on Auditing. Our responsibilities under those standards are further 
described in the section “Our responsibilities for the audit of the fi nancial statements” of our report.

We are independent of Heineken N.V. in accordance with the “Verordening inzake de onafhankelijkheid van accountants bij assurance-opdrachten” (‘ViO’) 
and other relevant independence regulations in the Netherlands. Furthermore we have complied with the “Verordening gedrags- en beroepsregels 
accountants” (‘VGBA’).

We believe the audit evidence we have obtained is suffi  cient and appropriate to provide a basis for our opinion.

Materiality
Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to infl uence 
the economic decisions of users taken on the basis of these fi nancial statements. The materiality aff ects the nature, timing and extent of our audit 
procedures and the evaluation of the eff ect of identifi ed misstatements on our opinion.

Based on our professional judgement we determined the materiality for the fi nancial statements as a whole at EUR100 million. The materiality is based on 
consolidated profi t before taxation (4%). We have also taken into account misstatements and/or possible misstatements that in our opinion are material 
for the users of the fi nancial statements for qualitative reasons.

Audits of group entities (components) were performed using materiality levels determined by the judgement of the Group audit team, having regard to 
the materiality of the consolidated fi nancial statements as a whole. Component materiality did not exceed EUR40 million and for the majority of the 
components, materiality is signifi cantly less than this amount.

We agreed with the Supervisory Board that misstatements in excess of EUR5 million, which are identifi ed during the audit, would be reported to them, as 
well as smaller misstatements that, in our view, must be reported on qualitative grounds.

142    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsIndependent Auditor’s Report continued

Scope of the group audit
Heineken N.V. is at the head of a group of entities. The fi nancial information of this group is included in the fi nancial statements of Heineken N.V.

Because we are ultimately responsible for the opinion, we are also responsible for directing, supervising and performing the group audit. In this respect we 
have determined the nature and extent of the audit procedures to be carried out for the components. Decisive were size and/or risk profi le of the 
components. On this basis, we selected components for which an audit or review had to be carried out on the complete set of fi nancial information or 
specifi c items. 

Our group audit mainly concentrated on signifi cant components in terms of size and fi nancial interest or where signifi cant risks or complex activities were 
present, leading to full scope audits performed for 27 components. 

We have performed audit procedures ourselves at corporate entities and the operations in the Netherlands. Furthermore, we performed audit procedures 
at group level on areas such as consolidation, disclosures, goodwill, intangible assets, joint ventures, fi nancial instruments, acquisitions and divestments. 
Specialists were involved amongst others in the areas of treasury, IT, tax, accounting and valuation. 

For selected component audit teams, the group audit team provided detailed written instructions, which, in addition to communicating the requirements 
of component audit teams, detailed signifi cant audit areas and information obtained centrally relevant to the audit of individual components. 
Furthermore, we developed a plan for overseeing each component audit team based on its relative signifi cance to the Company and certain other risk 
characteristics. This included procedures such as visiting components during the transition period and throughout the year, performing fi le reviews, holding 
conference calls, attending meetings and reviewing component audit team deliverables to gain suffi  cient understanding of the work performed. For 
smaller components we have performed review procedures or specifi c audit procedures.

By performing the procedures mentioned above we have been able to obtain suffi  cient and appropriate audit evidence on the group’s fi nancial 
information to provide an opinion on the fi nancial statements.

Our key audit matters 
Key audit matters are those matters that, in our professional judgement, were of most signifi cance in our audit of the fi nancial statements. We have 
communicated the key audit matters to the Supervisory Board. The key audit matters are not a comprehensive refl ection of all matters discussed.

These matters were addressed in the context of our audit of the fi nancial statements as a whole and in forming our opinion thereon, and we do not provide 
a separate opinion on these matters.

Revenue recognition – accruals for promotional allowances and volume rebates 
Accounting for promotional allowances and volume rebates impacts the amounts of revenue recognized during the period. Signifi cant management 
judgement is required to estimate the values of promotional allowances and volume rebates. This estimate is considered to be a key audit matter relevant 
to our audit of the fi nancial statements. 

Our audit procedures included, amongst others, evaluating controls relating to management’s process for determining the value of promotional allowances 
and the volume rebates. In addition, we performed substantive testing and analytical procedures to test the accuracy and completeness of the underlying 
calculation of the accruals. These procedures included challenging the appropriateness of management’s assumptions and estimates and agreeing input 
data, including pricing and allowance data to underlying agreements with customers.

Returnable packaging – valuation of deposit liability
During the course of business the Company provides returnable packaging to its customers. In most instances the Company collects deposits for 
returnable packaging. A particular area of judgement is involved in assessing the value of the deposit liability. There is a risk that the assumptions used in 
the calculation of the liability for returnable packaging are unreasonable, which could result in an incorrect valuation of the liability for returnable 
packaging. As a response to this risk we performed, amongst others, substantive procedures on the Company’s calculation of the returnable packaging 
liability, focusing on the valuation and completeness of the deposit liability.

143    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsIndependent Auditor’s Report continued

Goodwill – management assessment of recoverability 
Goodwill represents 30% of the balance sheet total and 75% of total equity. Procedures over management’s annual impairment test were signifi cant to our 
audit because the assessment process is complex and the test relies on estimates and assumptions. Goodwill is allocated to Cash Generating Units (CGUs) 
and groups of CGUs. The Company uses assumptions in respect of future market and economic conditions such as economic growth, expected infl ation 
rates, demographic developments, expected market share, revenue and margin development. For our audit we assessed and tested the assumptions, the 
discount rates, methodologies and data used by the Company, for example by comparing them to external data such as expected infl ation rates, external 
market growth expectations and by analysing sensitivities in the Company’s valuation model. We included valuation specialists in our team to assist us in 
these audit activities. We specifi cally focused on the sensitivity in the available headroom of CGUs and whether a reasonably possible change in 
assumptions could cause the carrying amount to exceed its recoverable amount. We also assessed the historical accuracy of management’s estimates. We 
assessed the adequacy of the Company’s disclosure note 15 in the fi nancial statements about those assumptions to which the outcome of the impairment 
test is most sensitive.

Taxes – provisions for uncertain tax positions and valuation of deferred tax assets
The Company operates across a number of diff erent tax jurisdictions and is subject to periodic challenges by local tax authorities during the normal course 
of business, including transaction-related taxes and transfer pricing arrangements. In those cases where the amount of tax payable or recoverable is 
uncertain, the Company establishes provisions based on its judgement of the probable amount of the liability or recovery. Deferred tax assets for tax losses 
carried forward are recognized by the Company to the extent that it is probable that future taxable income will be available against which unused tax 
losses can be utilized. We focused on these areas because of the level of judgement that is applied in quantifying appropriate provisions for uncertain tax 
positions and in determining assumptions about future market and economic conditions, as it relates to the recoverability of deferred tax assets. Using our 
own tax specialists, we obtained a detailed understanding of the Company’s tax strategy including current transfer pricing arrangements. We assessed tax 
risks, legislative developments and the status of ongoing local tax authority audits. We evaluated and challenged the Company’s judgements in respect of 
estimates of tax exposures, recoverable amounts and contingencies. We considered correspondence with tax authorities and relevant historical and recent 
judgements, and also assessed legal opinions from third party tax advisors. With regard to recorded deferred tax assets, we evaluated the Company’s 
assumptions and estimates in relation to the likelihood of generating suffi  cient future taxable income based on budgets and business plans. Finally we 
considered the adequacy of the Company’s disclosures in notes 3 and 18 regarding uncertain tax positions and recognized deferred tax assets.

Initial audit engagement
There are additional considerations involved in performing initial audit engagements. After being appointed as the Company’s auditors in 2014, we 
developed a comprehensive transition plan starting in August 2014 to ensure an eff ective transition from the predecessor auditor. In order to develop an 
appropriate audit strategy and audit plan in the initial audit engagement at the Company, specifi c planning activities were necessary. These included, but 
were not limited, to:

•  Obtaining an initial understanding of the Company and its business including background information, strategy, business risks, IT landscape and its 

fi nancial reporting and internal controls framework, to assist in performing risk assessment procedures;

•  Obtaining suffi  cient appropriate audit evidence regarding opening balances and the appropriate selection and consistent application of accounting 

policies; 

•  Communicating with the predecessor auditor, including reviews of audit working papers for previous periods; and
•  Attending closing meetings and Audit Committee meetings related to the previous audit year.

The foregoing has been used as a basis for our audit plan. We discussed and agreed our audit plan with the Audit Committee and Executive Board of 
Heineken  N.V.  in  December  2014  and  have  reported  status  updates,  progress  reports  and  key  fi ndings  from  our  audit  process  on  a  regular  basis.

Internal controls over fi nancial reporting
The Company operates various processes and procedures, both centrally as well as locally, that are important for reliable fi nancial reporting. During 2015 
the Company further deployed its test program for internal controls over fi nancial reporting. We considered the Company’s internal controls over fi nancial 
reporting as a basis for designing audit procedures that are appropriate for our audit. We are however not required nor engaged to perform an audit of 
internal controls over fi nancial reporting. Accordingly, we do not express an opinion on the eff ectiveness of the Company’s internal controls over 
fi nancial reporting.

144    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsIndependent Auditor’s Report continued

We have tailored our procedures performed to the diverse IT landscapes and the locally established business processes of the Company. We have 
performed walkthroughs to gain our detailed understanding of the entity and identify the relevant controls. Where eff ective for the audit we have tested 
the operating eff ectiveness of controls. In cases of defi ciencies we have evaluated the compensating controls and measures of the Company and/or 
carried out tailored procedures to address the risk.

Responsibilities of the Executive Board and the Supervisory Board for the Financial Statements
The Executive Board is responsible for the preparation and fair presentation of the fi nancial statements in accordance with EU-IFRS and Part 9 of Book 2 of 
the Dutch Civil Code, and for the preparation of the Report of the Executive Board in accordance with Part 9 of Book 2 of the Dutch Civil Code. 
Furthermore, the Executive Board is responsible for such internal control as the Executive Board determines is necessary to enable the preparation of the 
fi nancial statements that are free from material misstatement, whether due to fraud or error.

As part of the preparation of the fi nancial statements, the Executive Board is responsible for assessing the Company’s ability to continue as a going 
concern. Based on the fi nancial reporting frameworks mentioned, the Executive Board should prepare the fi nancial statements using the going concern 
basis of accounting unless management either intends to liquidate the Company or to cease operations, or has no realistic alternative but to do so. The 
Executive Board should disclose events and circumstances that may cast signifi cant doubt on the Company’s ability to continue as a going concern in the 
fi nancial statements.

The Supervisory Board is responsible for overseeing the Company’s fi nancial reporting process.

Our responsibilities for the audit of the fi nancial statements
Our objective is to plan and perform the audit assignment in a manner that allows us to obtain suffi  cient and appropriate audit evidence for our opinion.

Our audit has been performed with a high, but not absolute, level of assurance, which means we may not have detected all errors and fraud.

For an overview of our responsibilities we refer to NBA’s website www.nba.nl (Standard texts auditor’s report).

Report on other legal and regulatory requirements
Report on the Report of the Executive Board and the other information

Pursuant to the legal requirements of Part 9 of Book 2 of the Dutch Civil Code (concerning our obligation to report about the Report of the Executive Board 
and other information):

• 

• 

 We have no defi ciencies to report as a result of our examination whether the Report of the Executive Board, to the extent we can assess, has been 
prepared in accordance with Part 9 of Book 2 of the Dutch Civil Code, and whether the information as required by Part 9 of Book 2 of the Dutch Civil 
Code has been annexed.
 We report that the Report of the Executive Board, to the extent we can assess, is consistent with the fi nancial statements.

Engagement
We were appointed by the Annual General Meeting as auditor of Heineken N.V. on 24 April 2014. The audit for year 2015 was our fi rst year audit. 

Amsterdam, 9 February 2016 
Deloitte Accountants B.V.

J. Dalhuisen

145    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsShareholder Information

Investor Relations 
HEINEKEN takes a proactive role in maintaining an open dialogue with shareholders and bondholders, providing accurate and complete information in a 
timely and consistent way. The Company does this through media releases, the Annual Report, presentations, webcasts, investor conferences and regular 
briefi ngs with analysts, fund managers and shareholders.

Ownership structure 
Heading the HEINEKEN Group, Heineken Holding N.V. is no ordinary holding company. Since its formation in 1952, the objective of Heineken Holding N.V., 
pursuant to its Articles of Association, has been to manage and/or supervise the HEINEKEN Group and to provide services for Heineken N.V. The role 
Heineken Holding N.V. has performed for the HEINEKEN Group since 1952 has been to safeguard its continuity, independence and stability and create 
conditions for controlled, steady growth of the activities of the HEINEKEN Group. The stability provided by this structure has enabled the HEINEKEN Group 
to remain independent and to rise to its present position as the brewer with the widest international presence and one of the world’s largest brewing groups. 

Every Heineken N.V. share held by Heineken Holding N.V. is matched by one share issued by Heineken Holding N.V. The dividend payable on the two shares 
is identical. Historically, however, Heineken Holding N.V. shares have traded at a lower price due to technical factors that are market-specifi c. Heineken 
Holding N.V. holds 50.005 per cent of the Heineken N.V. issued shares. On 31 December 2015, L’Arche Green N.V. held 51.709 per cent of the Heineken 
Holding N.V. shares. The Heineken family holds 88.67 per cent of L’Arche Green N.V. The remaining 11.33 per cent of L’Arche Green N.V. is held by the Hoyer 
family. Mrs. de Carvalho-Heineken also owns a direct 0.03 per cent stake in Heineken Holding N.V.

Heineken N.V. shares and options 
Heineken N.V. shares are traded on Euronext Amsterdam, where the Company is included in the main AEX Index. The shares are listed under ISIN code 
NL0000009165. Prices for the ordinary shares may be accessed on Bloomberg under the symbol HEIA.NA and on the Reuters Equities 2000 Service under 
HEIA.AS. Options on Heineken N.V. shares are listed on Euronext Amsterdam.

In 2015, the average daily trading volume of Heineken N.V. shares was 873,567 shares.

Market capitalisation Heineken N.V. 
On 31 December 2015, there were 569,683,655 shares of EUR1.60 nominal value outstanding (excluding own shares held by the company).
At a year-end price of EUR78.77 on 31 December 2015, the market capitalisation of Heineken N.V. on the balance sheet date was EUR44.9 billion.

Year-end price 
Highest closing price 
Lowest closing price 

EUR78.77 
EUR85.23 
EUR56.81 

31 December 2015
19 November 2015
6 January 2015

146    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsShareholder Information continued

Share distribution comparison 
year-on-year Heineken N.V. shares*
Based on free float (excluding the holding of 
Heineken Holding N.V. and FEMSA in Heineken N.V.)

2.4%

12.5%

4.5%

6.3%

14.3%

19.5%

Based on 215.8 million shares in free float

(cid:127)  Americas 
(cid:127)  Rest of Europe 
(cid:127)  UK/Ireland 
(cid:127)  Rest of World 
(cid:127)  Netherlands 
(cid:127)  Retail 
(cid:127)  Unidentified 

40.5%

19.5%

14.3%

6.3%

4.5%

2.4%

12.5%

* Source: CMi2i estimate based on available 
  information January 2016.

40.5%

0

10

20

30

40

50

60

70

80

90

Heineken N.V. share price
In EUR, Euronext Amsterdam

2015

2014

2013

2012

2011

2010

78.77

58.95

49.08

50.47

35.77

36.69

Share price range

Year-end price

Average trade in 2015: 873,567 shares per day

Dividend per share
In EUR 

2015

2014

2013

2012

2011

2010

1.30

1.10

0.89

0.89

0.83

0.76

Heineken Holding N.V. shares 
The ordinary shares of Heineken Holding N.V. are traded on Euronext Amsterdam. The shares are listed under ISIN code NL0000008977. Prices for the ordinary 
shares may be accessed on Bloomberg under the symbol HEIO.NA and on the Reuters Equities 2000 Service under HEIO.AS. 

In 2015, the average daily trading volume of Heineken Holding N.V. shares was 158,200 shares.

Market capitalisation Heineken Holding N.V. 
On 31 December 2015, there were 288,030,168 ordinary shares of EUR1.60 nominal value in issue and 250 priority shares of EUR2.00 nominal
value in issue. 

At a year-end price of EUR71.00 on 31 December 2015, the market capitalisation of Heineken Holding N.V. on balance sheet date was EUR20.5 billion.

Year-end price 
Highest closing price 
Lowest closing price 

EUR71.00 
EUR76.33 
EUR50.62 

31 December 2015 
2 December 2015 
5 January 2015

American Depositary Receipts (ADRs)
HEINEKEN’s shares are trading Over-the-Counter (OTC) in the US as American Depositary Receipts (ADRs). There are two separate Heineken ADR 
programmes representing ownership respectively in: 1) Heineken N.V. and 2) Heineken Holding N.V. For both programmes, the ratio between HEINEKEN 
ADRs and the ordinary Dutch (EUR denominated) shares is 2:1, i.e. two ADRs represent one HEINEKEN ordinary share. Deutsche Bank Trust Company 
Americas acts as depositary bank for HEINEKEN’s ADR programmes.

Heineken N.V.  
Ticker: HEINY  
ISIN: US4230123014  
CUSIP: 423012301  
Structure: Sponsored Level I ADR  
Exchange: OTCQX 
Ratio (DR:ORD): 2:1  

Heineken Holding N.V. 
Ticker: HKHHY 
ISIN: US4230081014 
CUSIP: 423008101 
Structure: Sponsored Level I ADR 
Exchange: OTCQX 
Ratio (DR:ORD): 2:1

147    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContents 
 
 
 
 
 
 
 
 
 
 
 
 
Shareholder Information continued

Share distribution comparison 
year-on-year Heineken Holding N.V. shares*
Based on free float (excluding holding of l ‘Arche 
Green N.V. and FEMSA in Heineken Holding N.V.)

19.2%

1.4%

4.7%

4.0%

18.7%

10.3%

Heineken Holding N.V. share price
In EUR, Euronext Amsterdam

2015

2014

2013

2012

2011

2010

71.00

51.93

45.99

41.44

31.62

32.53

41.7%

0

10

20

30

40

50

60

70

80

Share price range

Year-end price

Average trade in 2015: 158,200 shares per day

Based on 96.0 million shares in free float

(cid:127)  Americas 
(cid:127)  Rest of Europe 
(cid:127)  UK/Ireland 
(cid:127)  Rest of World 
(cid:127)  Netherlands 
(cid:127)  Retail 
(cid:127)  Unidentified 

41.7%

10.3%

18.7%

4.0%

1.4%

4.7%

19.2%

* Source: CMi2i estimate based on available 
  information January 2016.

ADR contact information 
Deutsche Bank Trust Company Americas 
c/o American Stock Transfer & Trust Company 
Peck Slip Station 
P.O. Box 2050 
New York, NY 10272-2050 
Email: DB@amstock.com

Shareholder Service (toll-free) Tel. +1 866 706 0509 
Shareholder Service (international) Tel. +1 718 921 8124 
www.amstock.com

Contact details for ADR brokers and institutional investors 
US Tel: +1 212 250 9100 
UK Tel: +44 207 547 6500 

The Company ADR programmes are sponsored by Deutsche Bank Trust Company Americas (Deutsche Bank). As the depositary bank, Deutsche Bank 
performs the following roles for ADR holders as further detailed in the Deposit Agreement: 

•  Records and maintains the register of ADR holders 
•  Is the stock transfer agent 
•  Distributes dividends in US dollars 
•  Facilitates the voting process and the exercise of the voting rights of ADR holders at any General Meeting of Shareholders if permitted by the Company 

and the Deposit Agreement

•  Issues and cancels HEINEKEN American Depositary Receipts (ADRs)
•  Can distribute circulars and documentation in connection with any General Meeting of Shareholders if applicable. 

For those holders who are not registered because their ADRs are held through a ‘Street name’ (nominee account), your nominee will receive Company 
documents from time to time from Deutsche Bank to distribute to ADR holders. You need to make arrangements with your nominee if you wish to receive 
such documents and to be able to exercise your vote through the depositary bank at General Meetings (if applicable).

148    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContents 
 
 
 
 
 
 
Shareholder Information continued

Financial calendar in 2016 for both Heineken N.V. and Heineken Holding N.V. 
Announcement of 2015 results  
Publication of Annual Report  
Trading update fi rst quarter 2016  
Annual General Meeting of Shareholders  
Quotation ex-fi nal dividend 2015  
Final dividend 2015 payable  
Announcement of half-year results 2016  
Quotation ex-interim dividend 
Interim dividend 2016 payable 
Trading update third quarter 2016 

10 February
17 February
20 April
21 April
25 April
4 May
1 August 
3 August
11 August
26 October 

Dividend policy
The dividend policy of Heineken N.V. intends to preserve the independence of the Company, to maintain a healthy fi nancial structure and to retain 
suffi  cient earnings in order to grow the business both organically and through acquisitions. 

The dividend payments are related to the annual development of the net profi t before exceptional items and amortisation of acquisition-related intangible 
assets (net profi t beia).

Dividends are paid in the form of an interim dividend and a fi nal dividend. The interim dividend is fi xed at 40 per cent of the total dividend of the previous 
year. Annual dividend proposals will remain subject to shareholder approval.

Contact Heineken N.V. and Heineken Holding N.V.
Further information on Heineken N.V. is available from the Investor Relations department, telephone + 31 20 523 95 90
or by email: investors@heineken.com.

Further information on Heineken Holding N.V. is available by telephone +31 20 622 11 52. Information is also available from
the Investor Relations department, telephone +31 20 523 95 90 or by email: investors@heineken.com. 

Further shareholder information is available on the Company’s website: www.theHEINEKENcompany.com/investors.

149    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsBondholder Information

In 2008, HEINEKEN established a Euro Medium Term Note (EMTN) Programme, which was last updated in March 2015. The programme allows Heineken 
N.V. to issue Notes for a total amount of up to EUR10 billion. Currently approximately EUR6.5 billion is outstanding under the programme. 

Heineken N.V. was assigned solid investment grade credit ratings by Moody’s Investor Service and Standard & Poor’s in 2012. The ratings from both 
agencies, Baa1/P-2 and BBB+/A-2 respectively, have ‘stable’ outlooks as per the date of the 2015 Annual Report.

On 10 September 2015, HEINEKEN issued 6-year Notes for a principal amount of EUR500 million with a coupon of 1.25%.
In October HEINEKEN privately placed EUR540 million of 7-year USD Notes, 8-year and 10-year EUR Notes, with a weighted average yield of approximately 
2.4%. On 9 December 2015, 9-year Notes for a principal amount of EUR460 million were issued with a coupon of 1.50%. 
All these Notes have been issued under HEINEKEN’s Euro Medium Term Note Programme.

In 2015, HEINEKEN has launched a EUR1.0 billion Euro Commercial Paper (ECP) programme to facilitate its cash management operations and to further 
diversify its funding sources. EUR237 million was in issue as per 31st December 2015.

Traded 
Heineken N.V. Notes
144A/RegS 2015
EUR EMTN 2016
144A/RegS 2017
EUR EMTN 2018
EUR EMTN 2019
EUR EMTN 2020
EUR EMTN 2021
EUR EMTN 2021
144A/RegS 2022
144A/RegS 2023
EUR EMTN 2023
EUR EMTN 2024
EUR EMTN 2024
EUR EMTN 2025
EUR EMTN 2025
EUR EMTN 2029
EUR EMTN 2033
EUR EMTN 2033
144A/RegS 2042

Issue date
10 October 2012
8 October 2009
10 October 2012
18 April 2013
19 March 2012
2 August 2012
4 April 2013
10 September 2015
3 April 2012
10 October 2012
23 October 2015
19 March 2012
7 December 2015
2 August 2012
20 October 2015
30 January 2014
15 April 2013
19 April 2013
10 October 2012

Total face value 
USD 500 million
EUR 400 million
USD 1.25 billion
EUR 100 million
EUR 850 million
EUR 1 billion
EUR 500 million
EUR 500 million
USD 750 million
USD 1 billion
EUR 140 million 
EUR 500 million
EUR 460 million
EUR 750 million
EUR 225 million
EUR 200 million
EUR 180 million
EUR 100 million
USD 500 million

Interest rate 
0.800%
4.625%
1.400%
1.250%
2.500%
2.125%
2.000%
1.250%
3.400%
2.750%
1.700%
3.500%
1.500%
2.875%
2.000%
3.500%
3.250%
2.562%
4.000%

Maturity
1 October 2015
10 October 2016
1 October 2017
18 April 2018
19 March 2019
4 August 2020
6 April 2021
10 September 2021
1 April 2022
1 April 2023
23 October 2023
19 March 2024
7 December 2024
4 August 2025
20 October 2025
30 July 2029
15 April 2033
19 April 2033
1 October 2042

ISIN code
US423012AC71
XS0456567055
US423012AB98
XS0918766550
XS0758419658
XS0811554962
XS0911691003
XS1288852939
US423012AA16
US423012AD54
XS1310154536
XS0758420748
XS1330434389
XS0811555183
XS1309072020
XS1024136282
XS0916345621
XS0920838371
US423012AE38

The EMTN programme and the above Heineken N.V. Notes issued thereunder are listed on the Luxembourg Stock Exchange.

Traded Heineken Asia Pacifi c 
Pte. Ltd.* Notes
SGD MTN 2020
SGD MTN 2022

Issue date
March 3, 2009
January 7, 2010

Total face value 
SGD 22.25 million
SGD 16.25 million

Interest rate
3.780%
4.000%

Maturity
March 3, 2020
January 7, 2022

ISIN code
SG7V34954621
SG7U93952517

The above Heineken Asia Pacifi c Pte. Ltd.* Notes are listed on the Singapore Exchange.

* After a name change Heineken Asia Pacifi c Pte. Ltd is currently registered as Heineken Asia MTN Pte. Ltd.

150    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsHistorical Summary 

Revenue and profi t

In millions of EUR
Revenue
Results from operating activities
Results from operating activities (beia)
as % of revenue
as % of total assets

Net profi t
Net profi t (beia)
as % of equity attributable to equity holders of the Company
Dividend proposed
as % of net profi t (beia)

Per share

In millions of EUR
Cash fl ow from operating activities
Net profi t (beia) basic
Net profi t (beia) diluted
Dividend proposed
Equity attributable to equity holders of the Company

Cash fl ow statement

In millions of EUR
Cash fl ow from operations
Cash fl ow related to interest, dividend and income tax
Cash fl ow from operating activities
Cash fl ow (used in)/from operational investing activities
Free operating cash fl ow
Cash fl ow (used in)/from acquisitions and disposals
Dividend paid
Cash fl ow (used in)/from fi nancing activities, excluding dividend
Net cash fl ow

2015

2014

2013

20121 

2011

20,511
3,075
3,381
16.5
9.0

1,892
2,048
15.1
741
36.2

6.10
3.58
3.57
1.30
23.65

4,486
(997)
3,489
(1,797)
1,692
(267)
(909)
(264)
252

19,257
2,780
3,129
16.2
9.0

1,516
1,758
14.2
632
35.9

5.32
3.06
3.05
1.10
21.58

4,140
(1,082)
3,058
(1,484)
1,574
(189)
(723)
(1,730)
(1,068)

19,203
2,554
2,941
15.3
8.8

1,364
1,585
13.9
512
32.3

5.07
2.76
2.75
0.89
19.83

3,983
(1,069)
2,914
(1,396)
1,518
555
(710)
(1,042)
321

18,383
3,697
2,666
14.5
7.4

2,914
1,661
14.2
512
30.8

4.69
2.89
2.88
0.89
20.41

3,518
(823)
2,695
(1,210)
1,485
(4,415)
(604)
3,660
126

17,123
2,215
2,458
14.4
9.1

1,430
1,584
16.2
477
30.1

5.05
2.71
2.7
0.83
16.702

3,720
(809)
2,911
(818)
2,093
(937)
(580)
(454)
122

Cash conversion rate

Financing ratios
Net debt/EBITDA (beia)

73.3%

78.9%

84.0%

81.5%

122.1%

2.44

2.503

2.58

3.09

2.27

1 Restated for the revised IAS 19 as implemented in 2013 and fi nalisation of the purchase price allocation for APB. 
2 Including the eff ect of the Allotted Share Delivery Instrument (ASDI) as included in the Annual Report 2011. 
3 Revised for the change in defi nition of net debt in 2015.

151    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsHistorical Summary continued

EBIT (beia)/net interest expense
Free operating cash fl ow/net debt
Net debt/total equity

Financing

In millions of EUR
Share capital
Reserves and retained earnings
Equity attributable to equity holders of the Company
Non-controlling interest
Total equity
Employee benefi ts
Provisions (including deferred tax liabilities)
Non-current loans and borrowings
Other liabilities (excluding provisions)
Liabilities (excluding provisions and employee benefi ts)
Total equity and liabilities

Equity attributable to equity holders of the Company/
(employee benefi ts, provisions and liabilities)

Employment of capital

In millions of EUR
Property, plant and equipment
Intangible assets
Other non-current assets
Total non-current assets

Inventories
Trade and other current assets
Cash, cash equivalents and current other investments
Total current assets
Total assets

Total equity/total non-current assets
Current assets/current liabilities (excluding provisions)

2015
10.1
15%
0.82

922
12,613
13,535
1,535
15,070
1,289
2,332
10,658
8,365
19,023
37,714

2014
8.0
14%2
0.82

922
11,487
12,409
1,043
13,452
1,443
2,066
9,499
8,370
17,869
34,830

2013
5.8
14%
0.9

922
10,480
11,402
954
12,356
1,202
1,982
9,853
7,944
17,797
33,337

20121
6.0
12%
1.0

922
10,812
11,734
1,071
12,805
1,575
2,340
11,437
7,823
19,260
35,980

2011
6.4
25%
0.8

922
8,852
9,774
318
10,092
1,174
1,483
8,199
6,179
14,378
27,127

0.60

0.58

0.58

0.46

0.57

9,552
18,183
4,065
31,800

1,702
3,372
840
5,914
37,714

0.47
0.71

8,718
16,341
3,685
28,744

1,634
3,771
681
6,086
34,830

0.47
0.73

8,454
15,934
3,454
27,842

1,512
2,693
1,290
5,495
33,337

0.44
0.70

8,844
17,688
3,911
30,443

1,596
2,904
1,037
5,537
35,980

0.42
0.72

7,860
10,835
3,724
22,419

1,352
2,543
813
4,708
27,127

0.45
0.78

1 Restated for the revised IAS 19 as implemented in 2013 and fi nalisation of the purchase price allocation for APB. 
2 Revised for the change in defi nition of net debt in 2015.

152    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsGlossary

Acquisition-related intangible assets 
Acquisition-related intangible assets are assets that HEINEKEN only recognises as part of a purchase price allocation following an acquisition. 
This includes, among others, brands, customer-related and certain contract-based intangibles. 

Beia 
Before exceptional items and amortisation of acquisition-related intangible assets. 

Cash conversion ratio 
Free operating cash fl ow/net profi t (beia) before deduction of non-controlling interests. 

Cash fl ow (used in)/from operational investing activities 
This represents the total of cash fl ow from sale and purchase of property, plant and equipment and intangible assets, proceeds and receipts of loans 
to customers and other investments. 

Dividend payout 
Proposed dividend as percentage of net profi t (beia). 

Earnings per share 
Basic 
Net profi t divided by the weighted average number of shares – basic – during the year. 

Diluted 
Net profi t divided by the weighted average number of shares – diluted – during the year. 

EBIT 
Earnings before interest, taxes and net fi nance expenses. EBIT includes HEINEKEN’s share in net profi t of joint ventures and associates. 

EBITDA 
Earnings before interest, taxes, net fi nance expenses, depreciation and amortisation. EBITDA includes HEINEKEN’s share in net profi t of joint ventures 
and associates. 

Eff ective tax rate 
Income tax expense expressed as a percentage of the profi t before income tax, adjusted for share of profi t of associates and joint ventures and 
impairments thereof (net of income tax). 

Eia 
Exceptional items and amortisation of acquisition-related intangible assets. 

Free operating cash fl ow 
This represents the total of cash fl ow from operating activities and cash fl ow from operational investing activities. 

Innovation rate 
Revenues generated from innovations (introduced in the past 40 quarters for a new category, 20 quarters for a new brand and 12 quarters for all other 
innovations, excluding packaging renovations) divided by total revenue. 

153    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsGlossary continued

Net debt 
Non-current and current interest bearing loans and borrowings, bank overdrafts and commercial papers and market value of cross-currency interest rate 
swaps less investments held for trading and cash. 

Net profi t 
Profi t after deduction of non-controlling interests (profi t attributable to equity holders of the Company). 

Operating profi t 
Results from operating activities. 

Organic growth 
Growth excluding the eff ect of foreign currency translational eff ects, consolidation changes, exceptional items and amortisation of acquisition-related 
intangible assets. 

Organic volume growth 
Growth in volume, excluding the eff ect of consolidation changes. 

Profi t 
Total profi t of HEINEKEN before deduction of non-controlling interests. 

® 
All brand names mentioned in this report, including those brand names not marked by an ®, represent registered trademarks and are legally protected. 

Region 
A region is defi ned as HEINEKEN’s managerial classifi cation of countries into geographical units. 

Volume 
(Consolidated) beer volume 
100 per cent of beer volume produced and sold by consolidated companies. 

Group beer volume 
Consolidated beer volume plus attributable share of beer volume from joint ventures and associates. 

Heineken® volume in premium segment 
Heineken® volume excluding Heineken® volume in the Netherlands. 

Licensed & non-beer volume 
HEINEKEN’s brands produced and sold under licence by third parties as well as cider, soft drinks and other non-beer volume sold in consolidated companies. 

Third party products volume 
Volume of third party products sold through consolidated companies. 

Total volume 
100 per cent of volume produced and sold by consolidated companies (including beer, cider, soft drinks and other beverages), volume of third party 
products and volume of HEINEKEN’s brands produced and sold under licence by third parties. 

154    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsGlossary continued

Weighted average number of shares 
Basic 
Weighted average number of outstanding shares. 

Diluted 
Weighted average number of outstanding shares and the weighted average number of ordinary shares that would be issued on conversion of all the 
dilutive potential ordinary shares into ordinary shares as a result of HEINEKEN’s share based payment plans. 

155    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsReference Information

A Heineken N.V. publication 
Heineken N.V. 
P.O. Box 28 
1000 AA
Amsterdam 
The Netherlands 

telephone +31 20 523 92 39
fax +31 20 626 35 03

The full Annual Report can be downloaded as a PDF at: www.theHEINEKENcompany.com

Production and editing
Heineken N.V. Global Corporate Relations

Text
HEINEKEN

Translation into Dutch
V V H Business Translations, the Netherlands

Photography
Sander Stoepker (pages 4 and 6) 

Graphic design and electronic publishing
Addison Group, www.addison-group.net, with thanks to Mobilia.

An abbreviated version of this report is available in the Dutch language.
In the event of any discrepancy between language versions, the English version prevails.

Printing and binding
Boom + Verweij grafi services, the Netherlands

Distribution
Hexspoor, the Netherlands

Paper
Cocoon Silk 300 gsm cover 
Cocoon Silk 135 gsm inside pages
Cocoon Silk 115 gsm inside fi nancial pages
Cocoon Silk is produced by an ISO 140001 accredited manufacturer and is certifi ed as an FSC® recycled product.

It is produced with 100 per cent recycled post-consumer fi bre in a chlorine-free process PCF (Process Chlorine Free).
More information from HEINEKEN online at: www.theHEINEKENcompany.com

156    Heineken N.V. Annual Report 2015

Financial StatementsReport of the Supervisory BoardReport of the Executive BoardOverviewOther InformationContentsDisclaimer
This Annual Report contains forward-looking statements with regard to the financial position and results of HEINEKEN’s activities. These forward- 
looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking 
statements. Many of these risks and uncertainties relate to factors that are beyond HEINEKEN’s ability to control or estimate precisely, such as future 
market and economic conditions, the behaviour of other market participants, changes in consumer preferences, the ability to successfully integrate 
acquired businesses and achieve anticipated synergies, costs of raw materials, interest rate and foreign exchange fluctuations, changes in tax rates, 
changes in law, changes in pension costs, the actions of government regulators and weather conditions. These and other risk factors are detailed in this 
Annual Report. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this Annual Report. 
HEINEKEN does not undertake any obligation to update the forward-looking statements contained in this Annual Report. Market share estimates 
contained in this Annual Report are based on outside sources, such as specialised research institutes, in combination with management estimates.