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Heineken N.V.
Annual Report 2016

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FY2016 Annual Report · Heineken N.V.
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Annual Report 2016

Heineken N.V. 
Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Inside this year’s report

135

136

138

140

141

143

144

146

151

153

154

158

160

164

165

167

169

170

Report of the Supervisory Board

Sustainability Review

01

To the Shareholders 

Remuneration Report 

Financial Statements

46

50

Brewing a Better World:  
our sustainability performance 

Protecting water resources 

Reducing CO2 emissions 

Sourcing sustainably 

Consolidated Income Statement 

59

Advocating responsible consumption 

Consolidated Statement of  
Comprehensive Income 

Consolidated Statement  
of Financial Position 

Consolidated Statement  
of Cash Flows 

Consolidated Statement  
of Changes in Equity 

Notes to the Consolidated  
Financial Statements 

Heineken N.V. Balance Sheet 

Heineken N.V. Income Statement 

Notes to the Heineken N.V.  
Financial Statements 

60

61

62

64

66

124

125

126

Promoting health and safety 

Growing with communities 

Reporting basis and criteria  
non-financial indicators 

List of operating companies  
for non-financial indicators 

Other Information

Appropriation of Profit 

Independent Auditor’s Report 

Deloitte Assurance Report 

Shareholder Information 

Bondholder Information 

Historical Summary 

Glossary 

Reference Information 

Disclaimer 

Introduction 

We Are HEINEKEN 

Report of the Executive Board

Chief Executive’s Statement 

Strong performance and progress 

Key figures 

Our impact on society:  
From Barley to Bar 

Executive Team 

Our business priorities 

Win in premium led by Heineken® 

Shape the cider category 

Lead by cool marketing and innovation 

Be commercially assertive 

Drive end2end productivity 

Brewing a Better World 

Regional Review 

Africa, Middle East and Eastern Europe 

Americas 

Asia Pacific 

Europe 

Risk Management 

Financial Review 

Corporate Governance Statement 

02

04

05

06

08

09

10

11

12

13

14

15

16

17

18

19

20

21

28

33

Further information online at:  
theHEINEKENcompany.com

– Download the Annual Report

– Find out about HEINEKEN’s history

– Explore our countries and brands

– Read more about our sustainability journey

Follow us on Twitter for news 
and updates: @HEINEKENCorp

01 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

We Are HEINEKEN

We build true human connections and break down 
barriers, because we believe great moments of shared 
experiences are the best in life.
We are inspired by consumers to brew the best beers 
and extend that same passion to all of our brands, 
products and activities.
We are proud of our family history and Dutch heritage 
and derive from them our entrepreneurial spirit that 
takes us to every corner of the world.
We are brand builders. The Heineken® brand defines 
and unites us while our many local, regional and global 
brands make our portfolio diverse and unique.
People are at the heart of our company. We see our 
strength in trust, diversity and progress.
We stand by our values: passion for quality, enjoyment 
of life, respect for people and for the planet.
We always advocate for responsible consumption. 
We are committed to our communities and strive to 
consistently improve the impact we make on the planet.
We work with our customers and partners to grow 
together and seek to win with integrity and fairness.
And we are convinced that by staying true to these 
commitments, we create value for our shareholders.

We Are HEINEKEN.

02 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Chief Executive’s Statement

2016 was another strong year for HEINEKEN despite a tough economic environment, 
significant currency fluctuations and geopolitical instability. Organic revenue grew by 
4.8% with revenue per hectolitre up 2.2%. In addition, our operating profit (beia) grew by 
9.9%, Diluted Earnings Per Share (beia) increased by 2.9% to EUR 3.68, and we delivered 
a margin expansion of more than 50 basis points. 

We benefited from our unique diversified footprint. Whereas our Africa, Middle East 
and Eastern Europe region was negatively affected by adverse economic circumstances, 
Europe, Asia and the Americas performed well, with Vietnam and Mexico 
particularly strong. 

The Heineken® brand grew 3.7%, with positive volume performance across all regions. 
Innovations under the brand include the new ‘wild lager’ beers H41 and H71, which 
were launched in selected markets in Europe. In addition to our UEFA Champions 
League, Rugby and James Bond sponsorships, we announced a five-year partnership 
with Formula 1® in May. The partnership allows us to connect with more consumers, 
particularly in high growth markets, and to build a bold responsible marketing campaign. 
In the next five years, we will commit EUR 200 million and our best marketing brains to 
reinforce our ‘When You Drive, Never Drink’ message with campaigns in markets around 
the world. 

Our International Brands portfolio outperformed overall portfolio growth. Amstel, which 
now sells in more than 100 markets, reached 11.5 million hectolitres and is a challenger 
in its segment. Tecate and Tiger delivered stellar growth. Tiger reached the 10 million 
hectolitre milestone much earlier than anticipated and expanded sales to a total of 
almost 60 markets. Both Tecate and Tiger are connecting with consumers through the 
positions they are taking on things that matter to these brands and consumers alike. 

In the last two years, our Cider portfolio has grown from 25 markets to now being 
enjoyed in a total of 41. In 2016, the UK, the home of ciders, also grew. Overall, our 
consolidated cider volume grew to 4.8 million hectolitres. The growth of cider has been 
fuelled in particular by Strongbow Apple Ciders, our flagship brand, but is also supported 
by the growth of our other cider brands, including our newest, Orchard Thieves, and the 
continuous ingredient and flavour innovations of the portfolio. 

We see a lot of potential for our low- and no-alcohol portfolio, which in 2016 reached 
a consolidated volume of 12.3 million hectolitres. The portfolio continues to develop 
with new innovations that expand consumer choice. We are learning a lot from brands 
like Amstel, Fayrouz, Bintang and Cruzcampo and in markets like Nigeria, Indonesia 
and Spain where this part of the business is thriving. In 2016, Radler extended beyond 
European markets into Mongolia, Egypt and Chile and Radler 0.0% launched in 
five markets. We see a lot of opportunity for growth and are very excited to launch 
Heineken 0.0 in 2017. 

In 2016, HEINEKEN continued to invest in key developing markets. We added capacity 
in Ethiopia and Cambodia. We opened a brewery in Shanghai, acquired a brewery 
in Vietnam, and we are building a new brewery in Mexico. 

03 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

In addition, we continued to optimise costs, leverage our size, and improve the efficiency 
of our Financial Shared Services and Global Procurement. Our operations improved 
productivity despite increasing complexity brought about by an enlarged product 
offering and increased personalisation requirements from retailers. 

Efficiency and productivity targets are tightly linked to our Brewing a Better World strategy. 
In 2016, we decreased our water consumption to 3.6 hl/hl from 3.7 hl/hl in the previous 
year. These savings would be equivalent to more than 1,000 Olympic-sized swimming 
pools of water. Our CO2 emissions in production decreased to 6.5 kg CO2-eq/hl, down from 
6.7 kg CO2-eq/hl in 2015. This reduction is similar to the emissions saved by installing nearly 
300,000 solar panels. 

We are on track with most of our 2020 Brewing a Better World commitments and during 
2017 we will define our 2030 ambitions in line with the UN Sustainable Development Goals 
(SDGs) and COP21. In the last seven years, since we kicked off Brewing a Better World, our 
CO2 emissions have decreased 5%, despite our business volume growing by 52%. But this 
is not enough. As a result of the Paris Agreements of COP21, we will redouble our efforts 
in emission reduction.

Preparing for the future requires above all great leaders that can do more than drive 
excellent financial performance. In 2016, 150 of our most senior leaders attended a 
week-long residential course at Harvard Business School. We are rolling out a renewed 
guide of Leadership Expectations and a new Inclusion and Diversity Platform will help 
us to better leverage our global talent pool. HEINEKEN is a very inclusive company and we 
see diversity as a richness. Five nationalities are represented in our Supervisory Board, seven 
in our Executive Team and 53 in our senior leader community. We now aim to increase 
our focus on gender diversity. Our values guide how we work and conduct our business 
and we support the principles of the OECD guidelines.

This is the first year we have produced a joint annual and sustainability report. We feel 
strongly that our aim is to run the business sustainably throughout our operations. 
Disclosing the progress of Brewing a Better World together with our financial results 
is the right thing to do going forward.

In 2017, economic conditions are expected to remain volatile and we have assumed 
a negative impact from currency comparable to 2016. We expect further organic revenue 
and profit growth. Excluding major unforeseen macroeconomic and political developments 
as well as the impact of proposed acquisitions in Brazil and in the UK, we expect continued 
margin expansion in 2017 in line with the medium term margin guidance of a year-on-
year improvement in operating profit (beia) margin of around 40bps. Capital expenditure 
related to property, plant and equipment should be slightly below EUR 2 billion.

I end this letter by expressing my gratitude to our customers, partners and stakeholders. 
I especially want to thank our employees for their dedication and effort, they are the 
backbone of these results. I am looking forward to working with all of you in 2017.

Jean-François van Boxmeer
Chairman of the Executive Board/CEO

Amsterdam, 14 February 2017

04 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Strong performance  
and progress 

Our performance in 2016 reflects the successful 
execution of our strategy, as well as the relevance of 
our unique diversified footprint and premium brand 
portfolio, led by Heineken®. 

Financial and  
operational highlights

Consolidated beer volume 
(in millions of hectolitres)

200.1mhl

Heineken® volume in premium segment
(in millions of hectolitres)

31.7mhl

Further information on  
our financial performance: 
Pages 28–32

2016

2015

2014

2013

2012

200.1

2016

188.3

181.3

178.3

171.7

2015

2014

2013

2012

31.7

30.5

29.5

28.1

29.1

3,540

3,381

3,129

2,941

2,666

2,098

2,048

1,758

1,585

1,661

Revenue 
(in millions of EUR)

¤20,792m

Operating profit (beia) 
(in millions of EUR)

¤3,540m

2016

2015

2014

2013

2012

20,792

2016

20,511

19,257

19,203

18,383

2015

2014

2013

2012

Operating profit (beia) margin
(in percentages)

17.0%

Net profit (beia) 
(in millions of EUR)

¤2,098m

2016

2015

2014

2013

2012

28%

17.0

2016

16.5

16.2

15.3

14.5

2015

2014

2013

2012

37%

Decrease in water consumption (hl/hl) 
in our breweries since 2008

Decrease in carbon emissions  
(kg CO2-eq/hl) from production since 2008

49%

of our agricultural raw materials 
used in Africa and the Middle East 
sourced locally

>10%

of total Heineken® media spend 
was dedicated to responsible  
consumption activations, in markets 
representing at least 50% of global 
Heineken® volume

Sustainability  
highlights

Further information on our 
sustainability performance: 
Pages 135–145

05 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Key figures1 

Consolidated results
In millions of EUR 

Revenue

Operating profit (beia)

Net profit

Net profit (beia)

EBITDA

EBITDA (beia)

Dividend (proposed)

Free operating cash flow

Balance sheet
In millions of EUR

Total assets2

Equity attributable to equity holders of the Company

Net debt position

Market capitalisation

Per share
Weighted average number of shares – basic

Net profit

Net profit (beia)

Dividend (proposed)

Free operating cash flow

Equity attributable to equity holders of the Company

Share price

Weighted average number of shares – diluted

Net profit (beia) – diluted

Employees
Average number of employees (FTE)

Ratios
Operating profit (beia) as % of revenue

Net profit as % of average equity attributable  
to equity holders of the Company

Net debt/EBITDA (beia)

Dividend % payout

Cash conversion rate

2016

20,792

3,540

1,540

2,098

4,722

4,901

763

1,773

39,321

13,238

11,293

40,645

2015

20,511

3,381

1,892

2,048

4,841

4,722

741

1,692

40,122

13,535

11,510

45,131

569,737,210

572,292,454

2.70

3.68

1.34

3.11

23.24

71.26

3.31

3.58

1.30

2.96

23.65

78.77

570,370,392

572,944,188

3.68

3.57

Change in %

1.4%

4.7%

(18.6)%

2.5%

(2.5)%

3.8%

3.0%

4.8%

(2.0)%

(2.2)%

(1.9)%

(9.9)%

(0.4)%

(18.4)%

2.9%

3.1%

5.1%

(1.7)%

(9.5)%

(0.4)%

2.9%

73,525

73,912

(0.5)%

17.0%

11.5%

2.30

36.4%

75.0%

16.5%

14.6%

2.44

36.2%

73.3%

54 bps

(21.2)%

(5.7)%

0.5%

2.3%

1  (beia) is before exceptional items and amortisation of acquisition-related intangible assets. Please refer to the Glossary section for an explanation of non-GAAP measures and other 
terms used throughout this report. 

2   Comparative figures have been revised to reflect the change in accounting policy on netting cash and overdraft balances in cash pooling arrangements with legally enforceable rights 
to offset.

06 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

07 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Our impact on society: 
From Barley to Bar

Our ambition is to Brew a Better World from Barley to Bar, 
connecting our activities to the UN Sustainable Development 
Goals (SDGs) and COP21. This ambition is never complete. 
We strive to improve year after year. Respecting people 
and the planet is one of our core values.

 3

Brewing

 1

Employees

Our journey begins and ends with 
73,500 employees (FTE) in more than 
70 countries who make every effort 
to brew a better world. 

Diversity and inclusivity are core to the 
HEINEKEN culture. We’re one of the most 
culturally diverse companies in the world, with 
53 nationalities represented among our 
senior management. We now aim to build 
our gender diversity which stands at 17%. 
The HEINEKEN culture promotes a 
stimulating work environment supported 
by a clear Code of Business Conduct and 
Employees’ and Human Rights policy, which 
guide our employees inside the company and 
in their interactions with stakeholders. At the 
end of 2016, more than 50,000 employees 
had completed our Code of Business Conduct 
training. Our anti-bribery training modules 
were completed more than 11,000 times. 
In addition, 86% of our employees completed 
the 2016 HEINEKEN Climate Survey, 
reflecting employee engagement scores 
that are consistently higher 
than the peer average. 

In this way, we support SDG

 2

Agriculture

Beer and cider are made  
from natural ingredients,  
and we source them with care. 

An increasing share of our raw materials such 
as barley, hops and bitter sweet apples are 
sourced sustainably. We work with farmers 
and partners to improve crop yields and 
quality. In Africa, where barley is often not 
available, we use local ingredients such as 
cassava and sorghum. This creates shared 
value with communities. Our Supplier 
Code sets clear standards of responsibility 
for our suppliers.

In this way, we support SDG

1  2016 information will be published 
on the HEINEKEN website by the end 
of March 2017.

The art of brewing and cider-making 
requires precision, and brewing at scale 
requires significant investment.

HEINEKEN operates more than 165 
breweries, malteries, cider plants and other 
production facilities around the world. Our 
processes use energy and water. We work 
continuously to reduce our emissions in line 
with the global commitments of COP21. In 
absolute terms, we’ve reduced CO2 emissions 
by 5% since 2008, despite having grown 
business volumes by 52% during that time. 
By-products such as spent grains are used 
for cattle feed, and packaging waste is 
recycled into new products. In 20151, 71 out 
of 159 of our production facilities sent virtually 
zero waste to landfill. In 2016, we rolled 
out the ‘zero waste’ programme to support 
other sites to achieve zero waste  
to landfill by 2020 as well.

In this way, we support SDG

 4

Packaging

HEINEKEN products are consumed in 
bottles, cans and kegs, all of which have 
an impact on the environment. 

Packaging innovation is central to using 
fewer resources and optimising recycling and 
reuse. We will increasingly focus on packaging 
because this is an area that requires a lot more 
to be done. We see sustainable innovation as 
an important business driver for growth and 
a social and environmental prerogative.

In this way, we support SDG

 8

Consumers

Over 250 HEINEKEN brands bring 
millions of people together every 
single day. For generations, our 
brands have been recognised for 
their uncompromising quality. 

We take that passion for quality to 
everything we do and we believe in 
using the power of innovation to exceed 
consumer expectations. The expansion 
of our low- and no-alcohol portfolio 
offers greater choice. In 2016, HEINEKEN 
generated EUR 2.2 billion in revenue through 
innovation. Our major markets invested 
more than 10% of their media spend on 
Enjoy Heineken® Responsibly and 51 of our 
operating companies implemented local 
partnerships to address alcohol-related harm.

In this way, we support SDG

 7

Customers

Our brands are purchased and consumed 
in bars, restaurants and via retailers 
around the world. Because our products 
are best served cooled, reducing emissions 
from refrigeration is a high priority. 

In 2016, we invested in 125,000 green fridges 
to help customers reduce emissions.  
Our draught system innovations are 
reducing water, energy and waste when 
our drinks are sold. We believe our products 
should only be sold to consumers of legal 
drinking age. We encourage our customers 
to promote responsible consumption 
and reduce harmful drinking.

In this way, we support SDG

 6

Communities

We seek to make a positive contribution 
to the communities where we live, 
work and sell our products.

Our biggest influence is through the positive 
impact of our business itself. In 2016, 
HEINEKEN contributed almost EUR 10 billion 
in taxes (including excise) and provided 
over 73,500 direct jobs. In 2016, HEINEKEN 
donated EUR 10 million to the endowment 
fund of the HEINEKEN Africa Foundation, 
increasing it to EUR 30 million in total. 

In this way, we support SDG

 5

Distribution

The majority of our products are 
produced in the countries where they 
are consumed, which reduces the 
environmental impacts of transport. 

But we need to continue to carefully manage 
our movement of supplies and products to 
reduce our environmental impacts. Employee 
and contractor safety is a top priority. We aim 
to reduce our emissions from distribution in 
Europe and the Americas by 20% by 2020.

In this way, we support SDG

UN Sustainable  
Development Goals

06 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

07 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Our impact on society: 
From Barley to Bar

Our ambition is to Brew a Better World from Barley to Bar, 
connecting our activities to the UN Sustainable Development 
Goals (SDGs) and COP21. This ambition is never complete. 
We strive to improve year after year. Respecting people 
and the planet is one of our core values.

 3

Brewing

 1

Employees

Our journey begins and ends with 
73,500 employees (FTE) in more than 
70 countries who make every effort 
to brew a better world. 

Diversity and inclusivity are core to the 
HEINEKEN culture. We’re one of the most 
culturally diverse companies in the world, with 
53 nationalities represented among our 
senior management. We now aim to build 
our gender diversity which stands at 17%. 
The HEINEKEN culture promotes a 
stimulating work environment supported 
by a clear Code of Business Conduct and 
Employees’ and Human Rights policy, which 
guide our employees inside the company and 
in their interactions with stakeholders. At the 
end of 2016, more than 50,000 employees 
had completed our Code of Business Conduct 
training. Our anti-bribery training modules 
were completed more than 11,000 times. 
In addition, 86% of our employees completed 
the 2016 HEINEKEN Climate Survey, 
reflecting employee engagement scores 
that are consistently higher 
than the peer average. 

In this way, we support SDG

 2

Agriculture

Beer and cider are made  
from natural ingredients,  
and we source them with care. 

An increasing share of our raw materials such 
as barley, hops and bitter sweet apples are 
sourced sustainably. We work with farmers 
and partners to improve crop yields and 
quality. In Africa, where barley is often not 
available, we use local ingredients such as 
cassava and sorghum. This creates shared 
value with communities. Our Supplier 
Code sets clear standards of responsibility 
for our suppliers.

In this way, we support SDG

1  2016 information will be published 
on the HEINEKEN website by the end 
of March 2017.

The art of brewing and cider-making 
requires precision, and brewing at scale 
requires significant investment.

HEINEKEN operates more than 165 
breweries, malteries, cider plants and other 
production facilities around the world. Our 
processes use energy and water. We work 
continuously to reduce our emissions in line 
with the global commitments of COP21. In 
absolute terms, we’ve reduced CO2 emissions 
by 5% since 2008, despite having grown 
business volumes by 52% during that time. 
By-products such as spent grains are used 
for cattle feed, and packaging waste is 
recycled into new products. In 20151, 71 out 
of 159 of our production facilities sent virtually 
zero waste to landfill. In 2016, we rolled 
out the ‘zero waste’ programme to support 
other sites to achieve zero waste  
to landfill by 2020 as well.

In this way, we support SDG

 4

Packaging

HEINEKEN products are consumed in 
bottles, cans and kegs, all of which have 
an impact on the environment. 

Packaging innovation is central to using 
fewer resources and optimising recycling and 
reuse. We will increasingly focus on packaging 
because this is an area that requires a lot more 
to be done. We see sustainable innovation as 
an important business driver for growth and 
a social and environmental prerogative.

In this way, we support SDG

 8

Consumers

Over 250 HEINEKEN brands bring 
millions of people together every 
single day. For generations, our 
brands have been recognised for 
their uncompromising quality. 

We take that passion for quality to 
everything we do and we believe in 
using the power of innovation to exceed 
consumer expectations. The expansion 
of our low- and no-alcohol portfolio 
offers greater choice. In 2016, HEINEKEN 
generated EUR 2.2 billion in revenue through 
innovation. Our major markets invested 
more than 10% of their media spend on 
Enjoy Heineken® Responsibly and 51 of our 
operating companies implemented local 
partnerships to address alcohol-related harm.

In this way, we support SDG

 7

Customers

Our brands are purchased and consumed 
in bars, restaurants and via retailers 
around the world. Because our products 
are best served cooled, reducing emissions 
from refrigeration is a high priority. 

In 2016, we invested in 125,000 green fridges 
to help customers reduce emissions.  
Our draught system innovations are 
reducing water, energy and waste when 
our drinks are sold. We believe our products 
should only be sold to consumers of legal 
drinking age. We encourage our customers 
to promote responsible consumption 
and reduce harmful drinking.

In this way, we support SDG

 6

Communities

We seek to make a positive contribution 
to the communities where we live, 
work and sell our products.

Our biggest influence is through the positive 
impact of our business itself. In 2016, 
HEINEKEN contributed almost EUR 10 billion 
in taxes (including excise) and provided 
over 73,500 direct jobs. In 2016, HEINEKEN 
donated EUR 10 million to the endowment 
fund of the HEINEKEN Africa Foundation, 
increasing it to EUR 30 million in total. 

In this way, we support SDG

 5

Distribution

The majority of our products are 
produced in the countries where they 
are consumed, which reduces the 
environmental impacts of transport. 

But we need to continue to carefully manage 
our movement of supplies and products to 
reduce our environmental impacts. Employee 
and contractor safety is a top priority. We aim 
to reduce our emissions from distribution in 
Europe and the Americas by 20% by 2020.

In this way, we support SDG

UN Sustainable  
Development Goals

08 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Executive Team

The Executive Team consists of the two members of 
the Executive Board, the four regional presidents and 
four Chief Officers. Its members are accountable for the 
global agendas of their functions, working closely with 
our operating companies.

1   Jean-François  
van Boxmeer 
Chairman Executive Board 
and CEO

2   Laurence Debroux 

Member Executive Board 
and CFO

3   Marc Gross 

Chief Supply Chain Officer

5   Jan Derck van Karnebeek 
Chief Commercial Officer

7   Frans Eusman 

President Asia Pacific

4   Stefan Orlowski 
President Europe

6   Blanca Juti 

Chief Corporate Affairs 
Officer

8   Roland Pirmez 

President Africa Middle 
East and Eastern Europe

9   Chris Van Steenbergen 

Chief Human  
Resources Officer

10   Marc Busain 

President Americas

4

5

7

8

9

3

6

2

1

10

Further information online at:  
theHEINEKENcompany.com

09 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Our business priorities

Creating value and  
sustainable growth

The HEINEKEN strategy is built around six business 
priorities designed to enable the company to win 
in the marketplace, drive productivity and achieve 
sustainable growth.

Win in premium 
 led by Heineken®

Brewing a  
Better World

Shape the  
cider category

Our six  
business  
priorities

Drive end2end 
productivity

Lead by cool 
marketing  
and innovation

Be commercially 
assertive

10 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Our business priorities (continued)

Win in premium  
led by Heineken®

We are inspired by consumers to make the best, 
highest quality beers. 2016 was another exciting 
year for Heineken® and our International Brands. 

With a presence in more than 190 markets, 
Heineken® is the world’s most global beer 
brand. In 2016, Heineken® saw positive 
momentum in all regions and delivered 3.7% 
organic growth. We launched the ‘wild lagers’ 
H41 and H71 in selected markets in Europe. 
Heineken® Light was launched in Ireland and 
New Zealand, and was introduced in Australia 
as Heineken® 3.

We continued to leverage our global 
partnerships, adding Formula 1® to our 
existing UEFA Champions League and 
Rugby World Cup relationships.

Heineken® is complemented by our 
International Brands portfolio with premium 
beers that have a high potential to travel 
across regions and geographies. Amstel, 
Desperados, Sol, Affligem, Tiger, Tecate, 
Krusovice and Red Stripe expanded to 
new markets and reached new milestones 
during the year.

Our Formula 1® partnership is about more than 
a race. It represents a unique opportunity to engage 
with consumers in growth markets around the world 
and also to deliver a responsible drinking message.

Amstel is now available in more than 
100 markets and Tiger is being sold in close 
to 60 markets. In the US, Tecate transformed 
from a regional brand confined mainly to 
the Sunbelt into a national brand, thanks to 
the introduction of Tecate Light, which grew 
close to 30%. 

The latest UEFA Champions League commercial,  
Prep Talk, features José Mourinho and is part of 
Heineken®’s Champion the Match campaign.

The ‘There is More Behind The Star’ campaign 
with actor Benicio del Toro was launched in 
over 70 markets, focusing on the heritage 
and quality of the Heineken® brand.

Holland Heineken House in Rio continued an 
Olympic tradition since 1992 and hosted more 
than 50,000 fans during the games.

Moderate Drinkers Wanted is our  
responsible consumption campaign to make  
drinking in moderation aspirational.

11 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Our business priorities (continued)

Shape the  
cider category

As the market leader in cider, we continue our journey 
to build a truly global category through a portfolio 
of great brands.

Until recently, cider has been relatively unknown 
in many markets and its potential largely 
untapped. We are determined to change 
that. In 2016, we unlocked technical and cost 
barriers to growth. Our portfolio expanded to 
new markets, led by Strongbow Apple Ciders, 
our flagship brand, as well as Blind Pig, Stassen, 
Bulmers, Old Mout and our newest brand 
Orchard Thieves, which was launched in five 
new markets.

Around the world, more consumers are 
discovering the appeal of cider. Outside the 
UK, cider delivered double digit volume growth.
Performance was particularly strong in Ireland, 
South Africa, Romania, Czech Republic, Russia 
and Mexico. In Asia Pacific, Strongbow Apple 
Ciders has now been rolled out in five markets 
and has shown encouraging early signs.

In the UK, the home base of cider, we gained 
market share driven by the continued success of 
Strongbow Dark Fruit, Strongbow Cloudy Apple 
and Old Mout.

New flavours and crafty brands are expanding 
the cider market and differentiating cider from 
other alcoholic beverages. Our world-class 
Stassen innovation centre in Aubel, Belgium 
continues to focus on developing new tastes 
to excite the consumer.

Strongbow Apple Ciders is our largest cider brand.  
With our strong and diverse portfolio  
we continue to shape the category globally.

Sustainable sourcing of apples
Approximately one-third of all British apples are 
used to make our ciders in the UK and about 
70% are sourced sustainably. 

Nature-inspired flavours
We continue to grow and innovate with Strongbow 
Apple Ciders by adding new taste varieties, such as 
Dark Fruit, Cherry Blossom and Cloudy Apple.

Orchard Thieves has been localised 
with flair in five markets. 

12 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Our business priorities (continued)

Lead by cool marketing 
and innovation

We invest in world-class marketing campaigns and sponsor 
global sports events as well as music festivals around 
the world. Staying open to new ideas and unleashing 
the power of innovation is part of our culture. 

Great marketing and innovation throughout 
our portfolio of global, international, local 
and speciality brands are essential for growth.

Furthermore, innovation is essential for long-
term value creation, and sustainability plays 
an important role in how we innovate. 

Innovation is a priority throughout our 
portfolio. In 2016, innovation generated 
EUR 2.2 billion in revenues, reflecting an 
innovation rate of 10.6% (compared to 
9.2% in 2015). 

In addition to the innovation across the 
Heineken® and cider portfolios, we continue 
to innovate with our low- and no-alcohol 
product range. We launched Amstel 0.0% 
and Cruzcampo 0.0% in Spain, Żywiec alcohol 
free in Poland and Bintang 0.0% Maxx 
in Indonesia. 

We also launched Radler outside Europe 
in Mongolia, Egypt and Chile.

In 2016, we expanded our sponsorship 
portfolio with Formula 1®. Our Responsible 
Marketing Code governs and guides all our 
marketing activities worldwide and has also 
inspired our latest ‘When You Drive, Never 
Drink’ commercial, which features F1® legend 
Sir Jackie Stewart.

Bass Drop
Desperados created the first-ever zero gravity festival 
at 30,000ft above the Nevada desert to achieve 
a bass experience never felt before.

More and more consumers are discovering 
the appeal of our low- and no-alcohol brands.

Heineken® is the most-liked beer brand  
on Facebook.

H41 Wild Lager
Brewed with wild ‘mother’ yeast discovered 
in remote Patagonia.

13 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Our business priorities (continued)

Be commercially 
assertive

Excellent Outlet Execution ensures that our brands are 
available at the right price and are of the highest quality, 
so we win at every point of sale.

Our global sales force aims to maximise sales 
through Excellent Outlet Execution (EOE).

EOE drives the Picture of Success for every 
outlet we visit. Through our Sales Execution 
Mobile (SEM) tool, our sales representatives 
can see how an outlet is performing and 
capture the order intent of each one.

SEM increases our effectiveness through 
KPI measurement and allows sales people 
to spend more time in the market, selling.

With our common Revenue Management 
capability, we maximise revenue and 
profitability of our volume sold through 
disciplined analytics and execution.

Our Global Sales Academy develops and 
deploys sales programmes to front-line sales 
people, sales managers and key account 
managers. It ensures our global sales 
community is equipped with the skills and 
capabilities to achieve the Picture of Success.

Global Sales Academy
9,000+ people trained across 45 countries.

CO2 emissions per fridge were 46% less than in 2010, 
putting us on track to reach our 2020 commitment. 

Transformation through technology
Sales Execution Mobile is used by  
1,837 sales reps during 2,500,000  
visits to 800,000 unique outlets.

Excellent Outlet Execution 
Aligning 23,000+ sales people across 70+ markets through 
a common language, consistent assessment and clear KPIs. 

14 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Our business priorities (continued)

Drive end2end 
productivity

We aim to leave no stone unturned when looking to deliver efficiencies 
across our operations: from sourcing and services, to the production, 
sales and distribution of our beers and ciders. 

We continued to invest in key developing 
markets. We added capacity in Ethiopia 
and Cambodia. We also opened a new 
brewery in Shanghai, acquired a brewery 
in Vietnam, and our brewery in Ivory Coast 
is on schedule to officially open in Q1 2017. 
At the same time, we managed to improve 
productivity despite the increased complexity 
of producing more brands and the rising 
customisation demands from retailers. 

We continued to optimise our costs, leverage 
our size and achieve efficiencies through 
HEINEKEN Financial Shared Services and 
Global Procurement. For example, 24 of our 
European operating companies are now 
supported by our Financial Shared Services 
centre in Kraków, Poland. 

In procurement, we launched our new 
ambition to leverage our global scale with 
fewer, more strategic suppliers in order 
to equip our operating companies with 
a best-in-class supplier base.

Throughout the company we have also 
embarked on standardisation projects to 
gain speed in process, operations, leveraging 
technology and scale. 

Taken together, these efforts to improve 
our productivity increase our margins and 
fuel future growth. They are also beneficial 
to the environment. We are using 37% less 
energy and 28% less water per hectolitre 
than we did in 2008. This is a testament 
to our efforts to meet our Brewing a Better 
World goals.

Increasing use of renewable energy 
We are making good progress with renewable  
energy, including wind, solar and biomass,  
to power breweries around the world.

Global Supply Chain
60% of our beverage production sites reduced 
energy consumption and 63% reduced 
water consumption. 

HEINEKEN Financial Shared Services centre
Supporting 24 operating companies in 26 countries, HFSS processed  
EUR 10.1 billion in revenues and reduced costs per transaction by 5%.

15 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Our business priorities (continued)

Brewing a Better World

We believe business growth and sustainability go hand 
in hand. This is why sustainability is embedded in our 
business strategy. 

Our brands combine passion for quality with 
respect for people and the planet. We believe 
sustainable innovation is our generation’s 
biggest challenge and opportunity.

Brewing a Better World directly supports 
the UN Sustainable Development Goals 
and inspires our brands to step up and 
take action. 

We are making good progress towards our 
2020 commitments and we value continued 
conversations with stakeholders. 

For more on our Brewing a Better World 
commitments status, please turn to 
the Sustainability Review on page 
135. More in-depth information can 
be found in the sustainability section 
of our Company website. 

Brewing a Better World focuses on six areas:

Protecting water resources

Reducing CO2 emissions

Sourcing sustainably

Advocating responsible consumption

Promoting health and safety

Growing with communities

Further information on our 
sustainability performance: 
Pages 135–145

Advocating responsible consumption
Formula 1® provides a global platform to promote 
our ‘When You Drive, Never Drink’ message. 

Electric fleet
We rolled out new electric-powered trucks  
for beer delivery in Amsterdam.

Water risk assessment
resulted in 13 breweries coming into our  
global water stewardship programme.

Promoting health & safety
Accident frequency continued to fall 
for the third year in a row.

Growing with communities
Since 2009, we have invested EUR 4.3 million in 
cash and EUR 15.8 million in equipment and people 
through our Public-Private Partnership projects to 
develop local sourcing in Burundi, DRC, Ethiopia, 
Nigeria, Rwanda, Sierra Leone and South Africa.

16 Heineken N.V. 

Annual Report 2016

Regional Review

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Our balanced  
geographic footprint

Wherever you are in the world, you are able to enjoy 
one of our brands. We own, market and sell more than 
250 of them in more than 190 countries.

Consolidated beer volume

Europe
78.6mhl

Africa, Middle East  
and Eastern Europe1
38.4mhl

Consolidated beer volume

Consolidated beer volume

Americas
58.7mhl

Consolidated beer volume

Asia Pacific
24.4mhl

1 Within the Africa, Middle East and Eastern Europe segment, Eastern Europe consists of Belarus and Russia.

17 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Regional Review (continued)

Africa, Middle East 
and Eastern Europe

Our performance was resilient, despite a tough trading 
environment across the region. 

Key brands
Heineken®, Primus, Amstel, Walia, Goldberg 

Macroeconomic challenges, rising 
inflation and currency pressure weighed 
on performance, particularly in Nigeria. 
Continued inflation and low consumer 
confidence had an impact on our Russian 
business, while in Egypt adverse economic 
conditions also impacted performance. 
In the Democratic Republic of Congo, 
we had to take an asset impairment 
charge of EUR 286 million reflecting the 
consequences of the more challenging 
market conditions on our long-term cash 
flow forecasts.

The strategy of having a balanced portfolio 
of premium, mainstream and economy 
brands is critical to our success in the region. 
We continued to invest in our existing brands 
and in product innovation. We premiered 
a new brand, Ivoire, in the Ivory Coast and 
our new brewery in the country is on schedule 
to officially open in Q1 2017.

In South Africa, Heineken® performed well 
with double digit volume growth. In addition, 
Strongbow Apple Ciders shows early signs 
of success in one of the most important 
cider markets in the world. Supported by our 
exciting Nature Remix campaign which was 
activated in 21 countries, we successfully 
added innovations such as Red Berry and 
Gold Apples to the market.

Our local sourcing projects in the region 
continue to contribute positively to the 
communities where we operate. In 2016, 
we launched Salone, our 100% locally sourced 
sorghum beer in Sierra Leone, and our newly 
launched Ivoire beer in Ivory Coast contains 
local rice.

Regional revenue as % of total

15.0%

38.4mhl 19.2%

Consolidated  
beer volume 
(2015: 35.9mhl)

Consolidated beer 
volume as % of total 
(2015: 19.1%)

4.7mhl

Heineken® volume 
in premium segment 
(2015: 4.6mhl)

¤3,203m

Revenue
(2015: €3,263m)

¤376m 10.5%

Operating profit (beia) 
(2015: €579m)

Operating profit (beia) 
as % of total 
(2015: 17.1%)

Thousands of local farmers in Sierra Leone have a 
regular income by supplying sorghum to our brewery. 
Our local beer Salone is made from 100% locally 
grown sorghum.

Strongbow launched the ‘Nature Remix’ campaign 
in Johannesburg, focusing on bringing nature back 
to the city and making it a more energising and 
beautiful place to live.

IVOIRE
This newly launched beer in Ivory Coast contains local rice.

18 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Regional Review (continued)

Americas

The region experienced another strong year driven 
by the portfolio strategy, Excellent Outlet Execution 
and cost management initiatives. This translated into 
strong revenue and profit growth. Tecate performed 
strongly in both Mexico and the US.

Key brands
Heineken®, Tecate, Amstel, Sol, Dos Equis

Mexico continued to perform strongly and 
delivered further revenue and profit growth. 
Despite a challenging macroeconomic 
environment in Brazil, our premium brand 
portfolio continued to outperform the 
market, with sustained double digit volume 
growth of Heineken®, and the successful 
roll-out of Amstel. In the US, Heineken® 
declined slightly, while the Mexican portfolio 
continued to do well.

Lagunitas continued its strong performance 
in the US where we outperformed the beer 
category. The brand is also exported to 
France, the Netherlands and Mexico. We are 
seeing encouraging growth of Lagunitas 
in the UK as well. 

We continue to expand our portfolio of 
brands with purpose. Tecate launched 
a breakthrough campaign against 
gender violence. 

Regional revenue as % of total

24.3%

The Meoqui brewery, our seventh brewery in 
Mexico, will be operational at the end of 2017 
to satisfy growing demand. Its design is based 
on the principle of the circular economy. It will 
positively impact our distribution footprint as 
it covers an area that has traditionally been 
difficult to reach.

In 2016, HEINEKEN Mexico also became 
a member of the Circular Economy 100 
(CE100), the Ellen MacArthur Foundation’s 
pre-competitive innovation programme.

58.7mhl 29.3%

Consolidated  
beer volume 
(2015: 56.0mhl)

Consolidated beer 
volume as % of total 
(2015: 29.7%)

9.8mhl

Heineken® volume 
in premium segment 
(2015: 9.4mhl)

¤5,203m

Revenue
(2015: €5,159m)

¤1,021m 28.5%

Operating profit (beia) 
(2015: €904m)

Operating profit (beia) 
as % of total 
(2015: 26.7%)

Miami Marine Stadium
HEINEKEN USA’s crowd-funding campaign to restore  
this iconic stadium raised more than USD 100,000.

Stand up to violence against women
Tecate’s anti-gender violence campaign generated 
10.7 million national media impressions and 
won a Silver Lion at the Cannes Lions Festival.

Dos Equis introduced the new Most Interesting Man 
in the World, earning more than three billion impressions 
across media channels.

19 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Regional Review (continued)

Asia Pacific

Key brands
Heineken®, Anchor, Larue, Tiger, Bintang

Regional revenue as % of total

13.5%

24.4mhl 12.2%

Consolidated  
beer volume 
(2015: 19.8mhl)

Consolidated beer 
volume as % of total 
(2015: 10.5%)

6.6mhl

Heineken® volume 
in premium segment 
(2015: 6.4mhl)

¤2,894m

Revenue
(2015: €2,483m)

¤927m 25.8%

Operating profit (beia) 
(2015: €702m)

Operating profit (beia) 
as % of total 
(2015: 20.8%)

We have enjoyed a year of very strong top and 
bottom line growth in the region, underpinned 
by continued strong momentum in Vietnam. 
This was a ‘Tiger’ year for us in Asia.

The Tiger brand delivered particularly strong 
results in Vietnam, Cambodia, Malaysia and 
Sri Lanka. In 2016, we sold around 10 million 
hectolitres, supported by the successful 
launch of the ‘Uncage Your Tiger’ campaign. 
The Tiger brand is more than an Asian 
phenomenon. We now sell Tiger in close to 
60 markets, including the US and Russia, and 
we are excited to unlock the wider geographic 
reach and potential of this brand.

Alongside Vietnam, our performance 
in Cambodia was also strong and our 
investments in the low- and no-alcohol 
segment, particularly with Bintang 0.0 and 
Bintang 0.0 Maxx, supported growth in 
Indonesia. Together with Heineken® and 
Tiger, our strong portfolio of regional and 
local brands is crucial in many of our Asia 
Pacific markets.

During the year, we expanded our footprint 
in the region and continued to invest 
in capacity and our people capability. 
We entered the Philippines where we 
established an operating company, opened a 
new brewery in both Vietnam and Cambodia 
and are now building a new brewery and soft 
drinks plant in East Timor, which is scheduled 
to be fully open in the third quarter.

We are making progress in sustainability 
initiatives across the region. We have installed 
8,038 solar panels on our Singapore brewery, 
which means Tiger is now ‘Brewed By The 
Sun’; we made headlines with our ‘Air-Ink’ 
campaign, which turns air pollution particles 
into ink used by street artists; and in Vietnam, 
at the end of 2016, four of our breweries were 
100% powered by renewable biomass and 
biogas energy.

We continue to enjoy positive momentum in Asia.

Indonesia’s most favourite beer, Bir Bintang, 
introduced its non-alcoholic 0.0% variants this year.

Tiger Air-Ink
The equivalent of 2.3 years of diesel emissions have been 
turned into 770 litres of Air-Ink for street artist to use.

20 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Regional Review (continued)

Europe

Europe delivered strong results. The strategy to 
invest in our brands, premiumisation and innovation, 
combined with a strong focus on operational 
excellence, is paying off.

Key brands
Heineken®, Cruzcampo, Birra Moretti, Żywiec, 
Strongbow Apple Ciders

Our cider strategy is working as we leverage 
our number one international cider brand 
Strongbow Apple Ciders and its flavour 
innovations. Our cider volume grew double 
digit outside the UK with particularly strong 
performance in Ireland, Romania, the Czech 
Republic and Poland. In the UK, we gained 
share, with growth fuelled by Strongbow 
Dark Fruit and Cloudy Apple. 

Our low- and no-alcohol proposition 
now represents around 5% of European 
consolidated beer volume. 

In 2016, we were recognised with an EU 
Sustainability Energy Award for our zero 
carbon brewery in Göss, Austria. In addition, 
after the installation of 13,000 solar panels 
in Italy, our brewery in Massafra is now the 
largest solar brewery in the world.

Volume across the region grew slightly 
with continued positive momentum in 
our largest markets, including France, 
Italy, Spain and the Netherlands. In most 
markets, we observed some recovery of the 
on-premises business, which supported our 
channel mix. Our performance in the UK 
was resilient with volumes in the premium 
segment accelerating further. Our UK pub 
estate continued to outperform its tenanted 
peers and remains a strategic asset. 

Heineken® outperformed the portfolio, 
benefiting from innovations such as H41 
and Heineken® Extra Fresh. In addition, 
successful local activations in France and the 
UK boosted sales. Desperados continued 
to thrive, notably in Spain, Germany, France 
and Poland. Great progress was made in 
leveraging our local presence and local brands 
into appealing premium propositions, such 
as Birra Moretti Regionali in Italy, Sagres 
Bohemia variants in Portugal, Żywiec variants 
in Poland, Brand variants in The Netherlands, 
and several ‘retro’ innovations across Eastern 
Europe, including Zlaty Bazant ’73 in Slovakia 
and Zagorka Retro in Bulgaria.

Regional revenue as % of total

47.2%

78.6mhl 39.3%

Consolidated  
beer volume 
(2015: 76.6mhl)

Consolidated beer 
volume as % of total 
(2015: 40.7%)

10.6mhl ¤10,112m

Heineken® volume 
in premium segment 
(2015: 10.2mhl)

Revenue
(2015: €10,227m)

¤1,261m 35.2%

Operating profit (beia) 
(2015: €1,196m)

Operating profit (beia) 
as % of total 
(2015: 35.4%)

With Birra Moretti Regionali we are  
premiumising a strong mainstream proposition. 
These extensions contain local ingredients 
typical for the region.

Heineken® Forwardable Bottle (FoBo)
Launched in France, people can leave a message 
for the next consumer with FoBo. It reduces CO2 
by over 70% compared to a one-way bottle.

HEINEKEN has teamed up with Deliveroo to offer 
home deliveries of its beers and ciders in the UK.

21 Heineken N.V. 

Annual Report 2016

Risk Management

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

To deliver its strategy, HEINEKEN manages in a systematic way the risks linked 
to its daily operations as well as the main risks and opportunities arising from 
its business environment.

Effective management of risk forms an integral part of how HEINEKEN operates as a business and is embedded in day-to-day operations. 
Responsibility for identifying potential strategic, operational, reporting and compliance risks, and for implementing fit-for-purpose responses, 
lies primarily with line management. Group-wide risk management priorities are defined by regional and functional management and endorsed 
by the Executive Board, who bears ultimate responsibility for managing the main risks faced by the Company and for reviewing the adequacy 
of HEINEKEN’s internal control system. 

Risk profile 
HEINEKEN is predominantly a single-product business, operating throughout the world in the alcohol industry. HEINEKEN is present in more than 
70 countries, with a growing share of its revenues originated in emerging markets. 

In recent years, there has been increased media, social and political criticism directed at the alcoholic beverage industry. An increasingly negative 
perception in society towards alcohol could prompt legislators to implement further restrictive measures such as limitations on availability, 
advertising, sponsorships, distribution and points of sale and increased tax. This may cause changes in consumption trends, which could lead to a 
decrease in the brand equity and sales of HEINEKEN’s products. In addition, it could adversely affect HEINEKEN’s commercial freedom to operate 
and restrict the availability of HEINEKEN’s products. 

HEINEKEN has undertaken business activities with other market parties in the form of joint ventures and strategic partnerships. Where HEINEKEN 
does not have effective control, decisions taken by these entities may not be fully harmonised with HEINEKEN’s strategic objectives. Moreover, 
HEINEKEN may not be able to identify and manage risks to the same extent as in the rest of the Group. 

Risk appetite 
The international spread of its business, a robust balance sheet and strong cash flow, as well as a commitment to prudent financial management, 
form the context based on which HEINEKEN determines its appetite to risk. A structured risk management process allows HEINEKEN to take risks 
in a managed and controlled manner. Key to determining the risk appetite is the nature of the risks:

 – Strategic: Taking strategic risks is an inherent part of HEINEKEN’s entrepreneurial heritage. In its pursuit of balanced growth, HEINEKEN is open 

to certain risks linked to its presence in a wide array of developing countries. 

 – Operational: Depending on the type of the operational risk, HEINEKEN’s risk appetite can be described as cautious to averse. In particular, ensuring 

its employees’ and contractors’ safety, delivering the highest level of product quality and protecting its reputation have priority over any other 
business objective. 

 – Reporting: HEINEKEN is averse to any risks that could jeopardise the integrity of its reporting. 

 – Compliance: HEINEKEN is averse to the risk of non-compliance with applicable laws or regulations, as well as with its own Code 

of Business Conduct. 

HEINEKEN Business Framework

Vision, purpose and values

Behaviours 
How we act

Strategy 
Our global priorities

One HEINEKEN 
How we govern internally

Code of Business Conduct 
How we behave

HEINEKEN Rules 
How we work

Risk Management 
How we manage risks

Policies

Laws and Regulations. Standards and Procedures

Monitoring and Assurance

People

Processes

Systems

Data

Execution and change management

22 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Risk Management (continued)

Risk management and internal control 
The HEINEKEN Governance, Risk and Compliance activities are an integral part of the HEINEKEN Business Framework. Based on the COSO 
reference model, this framework provides an overview of how HEINEKEN’s vision, purpose and values lie at the core of the Company’s strategic 
priorities, organisation structure and behaviours. Translating this into policies and processes, the Code of Business Conduct, Company Rules and Risk 
Management process enable the achievement of HEINEKEN’s strategic priorities while protecting the Company’s employees, assets and reputation. 

Risk identification and assessment 
HEINEKEN’s risk management activities seek to ensure identification and appropriate response to any significant threat to the safety of its 
employees, the Company’s reputation, its assets and the achievement of its strategic objectives. To this end, HEINEKEN has put in place a 
comprehensive risk management system which identifies, assesses, prioritises and manages risks on a continuous and systematic basis, and covers 
all subsidiaries across regions, countries, markets and corporate functions. 

Ongoing identification and assessment of risks is an integral part of HEINEKEN’s governance and business review. Implementation of adequate 
responses and progress of risk mitigating measures is monitored on a quarterly basis. In parallel, the risks reported by the operating companies 
are aggregated on a global level and serve as a basis to determine HEINEKEN’s risk management priorities and coordinated risk response across 
geographies. Accountability for mitigating, monitoring and reporting on each of the most significant risks is assigned to functional directors. 
Internal policies and operational controls are periodically updated to reflect both these key risks and the extent to which the Company is willing 
and able to mitigate them. 

Internal control activities 
HEINEKEN’s internal control activities aim to provide reasonable assurance as to the accuracy of financial information, the Company’s compliance 
with applicable laws and internal policies and the effectiveness of internal processes. 

The foundation for managing the Company’s operations are the Company Rules which translate HEINEKEN’s objectives and strategies into clear 
rules. They articulate how to work as they comprise all mandatory standards and procedures. Compliance with the rules is tested every year through 
self-assessment of key processes and controls by management. Appropriate action plans for deficiencies are established by local management. 
Progress on these remediation steps is monitored and reported on at least a quarterly basis. 

Underpinning the Company Rules and supporting HEINEKEN’s ethical culture, the first rule pertains to the Code of Business Conduct. The Code of 
Business Conduct and its underlying policies set out the expected standard of behaviour of all HEINEKEN employees and third parties working with 
HEINEKEN. Adherence to these policies is supported by regular training and a reporting platform available 24/7 where employees and third parties 
can speak up confidentially and securely if they observe or suspect ethics violations. 

Assurance 
HEINEKEN has a ‘three lines of defence’ structure in place: 

 – Operational management, as first line of defence, has the ownership, responsibility and accountability for assessing, controlling and 

mitigating risks

 – HEINEKEN’s internal control function (‘Process & Control Improvement’), as second line of defence, oversees compliance with HEINEKEN’s policies, 
process and controls, drives continuous process improvement, facilitates risk assessments and ensures follow-up of identified risks or deficiencies. 
Additional control activities related to financial reporting are performed by the Accounting & Reporting and Business Control functions

 – Acting as third line of defence, HEINEKEN’s internal audit function (‘Global Audit’) is mandated to perform Group-wide reviews of key processes, 

projects and systems, based on HEINEKEN’s strategic priorities and most significant risk areas. 

Global Audit provides independent and objective assurance and consultancy services. Global Audit employs a systematic and disciplined approach 
to evaluate and improve the organisation’s governance and risk management processes including reliability of information, compliance with laws, 
regulations and procedures, and efficient and effective use of resources. The methodology followed by Global Audit is in accordance with the 
standards of the Institute of Internal Auditors and other relevant governing bodies.

23 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Risk Management (continued)

Main risks

The following risk overview highlights the main risks that could hinder HEINEKEN in achieving its financial and strategic objectives or could represent 
a threat to the business. This overview does not include all risks and uncertainties that may ultimately affect the Company: some risks currently 
deemed immaterial, known to the Company, could ultimately have an adverse impact on HEINEKEN’s financial performance, reputation, business 
objectives, employees or assets. Timely discovery and accurate evaluation of such risks is at the core of HEINEKEN’s risk management processes. 
The financial risks are dealt with separately in note 30 to the Financial Statements. The Statement of the Executive Board is included in the 
Corporate Governance Statement on page 33.

Strategic risks

Regulatory changes related 
to alcohol

Economic and political 
environment

Customer relationships

What could happen
Alcohol remains under scrutiny in many 
markets and prompts regulators to take further 
restrictive measures including restrictions 
or bans on advertising and marketing, 
sponsorship, availability, and increased 
taxes and duties leading to lower revenues 
and profit.

What we are doing to manage this risk
Responsible consumption is one of the 
priorities of HEINEKEN’s Brewing a Better 
World sustainability programme. Using the 
power and reach of its brands, HEINEKEN 
strives to make responsible consumption 
aspirational and works closely with local 
governments, NGOs and specialists to prevent 
and reduce harm caused by abuses such as 
under-age drinking or drinking and driving.

What could happen 
Throughout the world, local or regional 
economic and political uncertainties could 
impact our business and that of our customers. 
In particular, the risk of an economic recession, 
change of laws, trade restrictions, inflation, 
fluctuations in exchange rates, devaluation, 
nationalisation, financial crisis, or social unrest 
could adversely affect our revenues and profits.

What could happen 
Maintaining strong relationships 
with our customers is key for brand 
positioning and availability to consumers. 
Consolidation among our customers may 
affect our ability to obtain pricing and 
favourable trade terms and negatively 
impact our operating margin.

What we are doing to manage this risk
HEINEKEN has set up various tools to limit 
the impact of such events on its business 
such as supplier management, short-term 
liquidity management, tight foreign exchange 
monitoring, prudent balance sheet measures, 
and scenario planning. For events which 
could threaten the continuity of the business, 
contingency plans are in place.

What we are doing to manage this risk
HEINEKEN constantly invests in its business 
relationships and has developed joint business 
plans with distributors and key retailers, 
while enhancing sales performance through 
commercial capabilities programmes and 
customer relationship management at central 
and local level.

Recent developments
The retail consolidation wave seen in the past 
five years in most developed markets has not 
yet passed. This has led HEINEKEN to tap 
into new distribution channels, such as online 
retail, and to develop a unique and innovative 
sales approach to boost its on-trade business 
which is currently being rolled out across all 
four regions.

Recent developments
Restrictive measures on alcohol consumption 
and sale continue to be taken across 
geographies, especially through excise duties 
increases as in Vietnam, Greece, Egypt and 
Russia. Continued focus by WHO, OECD, 
UN and EU on alcohol as part of the  
Non-Communicable Disease agenda 
could lead to additional restrictions which 
would impact HEINEKEN’s business across 
multiple geographies.

Recent developments
Political risk has expanded beyond emerging 
markets and has become a permanent 
element of the economic landscape. Brexit and 
the change of administration in the US have 
created significant additional uncertainties. 
Agility has become a priority to enable 
businesses to navigate subsequent changes in 
laws, currency movements, import restrictions, 
scarcity of hard currencies, and their impact 
on the Company’s profit.

24 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Risk Management (continued)

Strategic risks (continued)

Changing consumer preferences 

Management capabilities

Industry consolidation

What could happen 
Consumers’ preferences and behaviours are 
evolving, shaping an increasingly complex 
and fragmented beer category. This requires 
HEINEKEN to constantly adapt its product 
offering, innovate and invest to maintain 
the relevance and strength of its brands. 
Failure to do so would in the longer term affect 
our revenues and profit as well as market share 
and possible loss of brand equity.

What are we doing to manage this risk
Over the past years, HEINEKEN has further 
strengthened its commercial organisation, 
its innovation programme and its marketing 
and sales capabilities. Significant investments 
have been made in consumer and market 
intelligence, new products and formats (both 
through innovation and through acquisitions) 
and in brand protection to anticipate and 
respond to industry changes.

Recent developments
The increasing popularity of craft beer has 
been the most noticeable change in consumer 
tastes over the past years, and has been fully 
embraced by HEINEKEN, as shown by the 
partnership with Lagunitas and the addition 
to its craft portfolio with several specialty 
beers. Changes in consumer perceptions in 
relation to alcoholic beverages however, are 
more gradual but could gain further traction 
on the back of negative publicity related 
to increased health risks.

What could happen 
HEINEKEN relies on the skills of its people 
to lead its growth agenda and strategic 
change programmes. HEINEKEN may not 
be successful in attracting, developing and 
retaining talented staff with the required 
capabilities, which may jeopardise its capacity 
to execute its strategy and achieve the 
targeted returns.

What could happen 
Consolidation of the alcoholic beverage 
industry has accelerated in 2016 and may 
affect existing market dynamics in the 
future due to competitive disadvantage 
with suppliers and increased competition 
on commercial spend and customer 
acquisition strategies.

What are we doing to manage this risk
In order to secure a strong management 
talent pipeline, HEINEKEN has redesigned 
its appraisal and evaluation processes, 
as well as the range of management 
development programmes and initiatives. 
Management capabilities and succession 
planning have been enhanced by the 
implementation of functional resource 
committees and a renewed People 
Strategy, supported by a global people 
management platform.

Recent developments
Hiring employees with particular expertise 
remains challenging, both in emerging 
markets due to competition between 
multinationals, and in developed markets 
where traditional industries face competition 
from new economy employers. As an answer, 
HEINEKEN has launched in 2016 its first ever 
global employer brand campaign, targeting 
especially the young and diverse audience it 
needs to fuel its talent pipeline.

What are we doing to manage this risk
HEINEKEN is constantly working on improving 
its cost efficiency, while rolling out its strategy 
to maintain and develop its competitive 
advantages, in particular in the premium 
and cider markets. Through a number of 
acquisitions, HEINEKEN has evolved its 
footprint extensively to reach an optimal 
balance of both higher growth developing 
markets and more stable developed markets, 
and to build an extensive and complementary 
brand portfolio alongside its flagship 
Heineken® brand.

Recent developments
Despite recent market consolidation, beer 
remains a very local industry with respective 
country shares more relevant than global 
share. HEINEKEN remains committed 
to winning through a portfolio strategy 
focused on premium and led by Heineken®. 
Within individual markets, international and 
local brands complement Heineken® and 
provide valuable scale.

25 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Risk Management (continued)

Operational risks

Safety, health and environment 

Product safety and integrity

Supply chain continuity

What could happen 
HEINEKEN is committed to providing a safe 
workplace for all employees and contractors. 
Despite the controls in place, incidents and 
accidents may happen in the brewery, our 
supply chain and in HEINEKEN’s route-to-
market, leading to physical injuries or fatalities 
to employees, contractors or members 
of the public.

What are we doing to manage this risk
HEINEKEN has established ‘Safety First’ as 
a key employee behaviour and Health and 
Safety as a pillar of its Brewing a Better World 
programme. The global safety programme 
in place aims at enhancing global standards, 
organisation and processes, and strengthening 
safety leadership and safety behaviours. 
Continuous improvement is achieved through 
global compliance monitoring, systematic 
gap-closing and central reporting of accidents, 
incidents and near-misses.

Recent developments
Given its growing presence in emerging 
markets, safety is an ongoing challenge and 
a permanent focus area. Effective 1 January 
2016, the HEINEKEN Life Saving Rules target 
the activities that carry the greatest safety 
threats to employees and contractors. 
Despite these efforts, several significant fatal 
accidents have occurred, underlining the 
importance of realising further improvements 
in the area of safety.

What could happen 
Poor quality or contamination of any of 
the HEINEKEN products, be it accidental 
or malicious, could result in health hazards, 
reputational damage, financial liabilities, 
product recalls and volume decrease.

What are we doing to manage this risk
HEINEKEN has established a comprehensive 
company-wide Quality Assurance programme 
covering among others production standards, 
recipe governance, suppliers’ risk, production 
material risk and country risk. Should this 
risk materialise, Group-wide recall and crisis 
procedures are in place to mitigate the impact 
as much as possible.

Recent developments
Innovations and increased local sourcing 
results have led HEINEKEN to further 
strengthen the controls on recipe governance 
and production processes in order to maintain 
its food safety and quality standards. 
Changes to the environment in recent years, 
such as high speed of information, growing 
impact of social media and tougher legal 
environment in certain jurisdictions can 
magnify the impact of any quality issues 
or allegation thereof.

What could happen 
Disruptions in the supply chain could lead to 
HEINEKEN’s inability to deliver key products 
to key customers, revenue loss and brand 
damage. Changes in the availability or price of 
raw materials, commodities, energy and water 
may result in a shortage of those resources 
or increased costs.

What are we doing to manage this risk
Business continuity plans have been 
developed for HEINEKEN’s key brands in all 
key markets, and back-up plans are in place 
in all operating companies. Business resilience 
is further strengthened through ownership 
of several strategic malteries, long-term 
procurement contracts, water management 
plans and central management of global 
insurance policies.

Recent developments
Political instability, terrorism, climate change 
and in particular water scarcity and its effects 
on crop yield and grain prices, require both the 
market and governments to take measures, 
which will in the short term result in additional 
costs to the business.

26 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Risk Management (continued)

Operational risks (continued)

Information security

  Social media

Execution and change 
management

What could happen 
HEINEKEN’s business relies heavily on its 
IT infrastructure. Failure of its IT system 
or a breach in the security infrastructure 
may lead to business disruption, loss of 
confidential information, financial and 
reputational damage.

What are we doing to manage this risk
HEINEKEN has developed a comprehensive 
information security policy and framework 
addressing IT security, continuity and 
confidentiality. The dedicated Risk 
Management team performs central testing 
of the IT systems and focuses on enhancing 
the resilience of HEINEKEN’s IT infrastructure.

Recent developments
The rise of the Internet of Things and the 
expansion of Cloud uptake, combined with 
increasing professionalism of online threat 
actors puts Information Security on the 
map as a major corporate risk, both in terms 
of business continuity and of data privacy. 
This is also recognised by global regulations, 
such as the General Data Protection 
Regulation (GDPR), where mismanagement 
of security and data breaches becomes 
financially punitive.

What could happen 
On social media, concerns related to 
HEINEKEN or any of its products, even when 
unfounded, could impact the Company’s 
reputation and the image of its products. 
HEINEKEN may not be able to control 
information or respond in a timely manner 
to reputation threats, which could affect its 
brand equity and income-generating capacity 
at scale and at pace.

What could happen 
In the last years, HEINEKEN has engaged 
in several significant business improvement 
projects. The large number of operating 
companies and their varying level of 
integration represent a specific challenge to 
these projects. These strategic transformation 
programmes may not deliver the expected 
benefits or may incur significant cost 
or time overruns.

What are we doing to manage this risk
By taking a portfolio approach, applying 
consistent project methodology and 
governance, and placing ownership of each 
of them at top management level, HEINEKEN 
is able to prioritise and optimise resource 
allocation across its major projects to ensure 
they deliver on their objectives.

Recent developments
The Group portfolio of global projects now 
contains more than 40 programmes and 
has supported the implementation of new 
capabilities in the area of finance, supply chain, 
procurement and human resources, thereby 
serving HEINEKEN’s efficiency targets and 
key risk mitigation.

What are we doing to manage this risk
HEINEKEN has set up continuous monitoring 
of the main social media platforms, in 
several languages, employee training in 
digital communication, and an incident 
response system that includes a dedicated 
digital dashboard and a dedicated crisis 
communication team. Learnings from media 
crisis are shared in the organisation to drive 
continuous improvement.

Recent developments
While robust social media risk management 
measures are now in place, social media crisis 
increasingly happen via private channels 
(e.g. WhatsApp) and cannot therefore 
always be tracked. Moreover, malicious 
attempts to spread false material becomes 
ever more sophisticated with substantial 
spend behind it. In 2016, the most significant 
attack faced by HEINEKEN (a fake video 
of HEINEKEN products being tampered 
with) was successfully managed, proving 
the robustness and maturity of its crisis 
communication system.

27 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Risk Management (continued)

Reporting risks

Reporting

Compliance risks

Non-compliance

What could happen 
Historically HEINEKEN has grown its 
footprint organically and through mergers 
and acquisitions, which had led to a diverse 
landscape of processes and systems and a 
low level of centralisation. Deviations from the 
common accounting and reporting processes 
and related controls could impair the accuracy 
of the data used for Group reporting and 
external communication.

What are we doing to manage this risk
HEINEKEN has implemented a common Risk 
and Control Framework across its operating 
companies which includes standardised 
internal controls on financial reporting, 
common accounting policies and standard 
chart of accounts, periodic mandatory 
training, and active monitoring of critical 
access and segregation of duties conflicts.

Recent developments
Since 2015, HEINEKEN has engaged in a 
substantial process and IT simplification and 
standardisation project which is leveraging 
on the progresses made so far and will help to 
achieve further efficiency gains while delivering 
fast and robust reporting.

What could happen 
Changes in the legal and regulatory 
environment tend to increase the risk of 
non-compliance to local and global laws and 
regulations. Failure to comply with applicable 
regulations could lead to fines, claims and 
reputation damage.

What are we doing to manage this risk
HEINEKEN has embedded legal compliance 
in its risk and controls system, and has 
established processes and governance 
to drive implementation and compliance 
with the Company Rules and its Code 
of Business Conduct.

Recent developments
Across many geographies, law enforcement 
has become more systematic than in 
the past, in particular with regard to anti-
corruption, anti-bribery, competition and data 
privacy laws, leading to an increased risk of 
being alleged with a breach of regulation. 
Over the years, HEINEKEN has constantly been 
looking to enhance its internal compliance 
system and resilience to the changes of the 
legal environment.

28 Heineken N.V. 

Annual Report 2016

Financial Review

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Key figures

In millions of EUR

Revenue (beia)
Total expenses (beia)

Operating profit (beia)
Share of net profit of assoc./JVs (beia)

EBIT (beia)
Net interest income/(expenses) (beia)

Other net finance income/(expenses) (beia)

Income tax expense (beia)

Minority interests (beia)

Net profit (beia)
Eia

Net profit

2015

20,511

(17,130)

3,381

177

3,558

(352)

(76)

(822)

(261)

2,048

(156)

1,892

Currency 
translation

Consolidation 
impact

Organic growth

(1,150)
934

(216)
(3)

(219)
3

2

75

14

(125)

441
(401)

40
–

40
(32)

(3)

2

(6)

1

989
(654)

335
(14)

321
27

(38)

(125)

(12)

174

Organic growth 
%

4.8
(3.8)

9.9
(7.8)

9.0
7.6

(49.7)

(15.2)

(4.6)

8.5

2016

20,792
(17,252)

3,540
161

3,700
(355)

(114)

(869)

(265)

2,098
(558)

1,540

Main changes in consolidation
 – On 7 October 2015 HEINEKEN announced the acquisition of Diageo plc’s shareholding in Jamaican formerly listed Desnoes & Geddes (“D&G”). 

During 2016 HEINEKEN acquired 22.5% of the floating shares in D&G. HEINEKEN owned a 95.8% stake in D&G as at 31 December 2016.

 – As of 7 October 2015 HEINEKEN has full ownership of GAPL Pte Ltd. (“GAPL”). GAPL owns 51% of the issued share capital of HEINEKEN Malaysia 

Berhad, which is listed on the Malaysian Stock Exchange.

 – On 15 October 2015 HEINEKEN completed the acquisition of a 53.4% stake of Pivovarna Laško Union, d.o.o. (formerly known as Pivovarrna Laško 

d.d.) in Slovenia. Furthermore, during 2016 HEINEKEN acquired the remaining 46.6% floating shares in Pivovarna Lasko Union, d.o.o.

 – On 1 December 2015 HEINEKEN completed the restructuring of its operations in South Africa and Namibia. In South Africa, HEINEKEN holds a 
75% stake in both Heineken South Africa (Pty) Limited (formerly known as DHN Drinks (Pty) Limited) and in Sedibeng Brewery (Pty) Limited with 
Namibian Breweries Limited (“NBL”) holding a 25% stake in both entities.

 – On 1 February 2016, HEINEKEN completed the sale of 80% in Distribev Sp. z o.o., Grupa Żywiec S.A.’s local sales and distribution company serving 

the traditional trade and horeca market, to the Orbico Group. 

 – An agreement with Asia Brewery Incorporated to create AB HEINEKEN Philippines Inc, was announced on 27 May 2016. The transaction closed 

on 15 November 2016.

Revenue 
Revenue increased by 1.4% to EUR 20,792 million. Currency developments had a negative impact of 5.6% (EUR 1,150 million), largely driven by the 
depreciation of the Mexican peso, the Nigerian naira, and the British pound. The impact of consolidation changes was EUR 441 million, adding 
2.2%. The organic revenue increase of 4.8% comprised of total consolidated volume growth of 2.6%, and a 2.2% increase in revenue per hectolitre. 

Total expenses (beia) 
Total expenses (beia) were EUR 17,252 million, up by 3.8% organically. On an organic basis, input costs increased by 10.8% and by 7.7% on a per 
hectolitre basis predominantly due to adverse currency movements leading to a negative transactional FX impact. Marketing and selling (beia) 
expenses increased organically by 4.9% to EUR 2,830 million, representing 13.6% of revenues (2015: 13.4%). 

29 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Financial Review (continued)

Operating profit (beia)

Operating profit (beia) was EUR 3,540 million, up 9.9% organically, with a EUR 216 million negative foreign currency impact and a EUR 40 million 
increase from consolidation changes. Higher revenue and the benefit of realised cost savings were only partially offset by higher marketing and 
selling expenses. 

Share of net profit of associates and joint ventures (beia)
Share of net profit of associates and joint ventures (beia) decreased from EUR 177 million to EUR 161 million. The EUR 14 million decline mainly 
reflected lower net profit from the joint venture operation in the Republic of the Congo due to difficult market conditions. 

Net finance expenses (beia)
Net interest expenses (beia) slightly increased by EUR 3 million to EUR 355 million, reflecting a higher average net debt position. The average interest 
rate in 2016 was 3.1% compared with 3.3% in 2015. Other net finance expenses (beia) increased by EUR 38 million to EUR 114 million, primarily due 
to adverse foreign currency transactional movements.

Income tax expense (beia)
The effective tax rate (beia) was 28.3%, a slight increase on the rate in 2015 (27.8%).

Net profit and net profit (beia)
Net profit decreased by EUR 352 million to EUR 1,540 million. Net profit (beia) grew by EUR 50 million to EUR 2,098 million, an organic increase of 
8.5%. Unfavourable currency impact was 6%, with consolidation impact minimal.

Earnings per share diluted
Earnings per share – diluted decreased to EUR 2.70 (2015: EUR 3.30). Earnings per share – diluted (beia) increased by 3.1% from EUR 3.57 to 
EUR 3.68.

Exceptional items and amortisation of acquisition-related intangibles (Eia)
The table below presents the reconciliation of EBIT (beia) to profit before tax. 

In millions of EUR

EBIT (beia)

Exceptional items and amortisation of acquisition-related intangible assets included in EBIT

EBIT

Net finance expenses

Profit before income tax

2016

3,700
(795)

2,905
(493)

2,412

The table below provides an overview of the exceptional items and amortisation of acquisition-related intangibles in HEINEKEN’s net profit:

In millions of EUR

Profit attributable to equity holders of the Company (net profit)
Amortisation of acquisition-related intangible assets included in EBIT

Exceptional items included in EBIT

Exceptional items included in net finance expenses/(income)

Exceptional items included in income tax expense

Exceptional items included in non-controlling interest

Net profit (beia)

2015

3,558

(311)

3,247

(409)

2,838

2015

1,892
321

(10)

(18)

(124)

(13)

2016

1,540
315

480

25

(196)

(66)

2,098

2,048

30 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Financial Review (continued)

The 2016 exceptional items and amortisation of acquisition-related intangibles on net profit amounts to EUR 558 million (2015: EUR 156 million). 
This amount consists of: 

 – EUR 315 million (2015: EUR 321 million) of amortisation of acquisition-related intangibles recorded in EBIT. EUR 10 million (2015: EUR 5 million) 

of this amount is included in share of net profit of associates and joint ventures. 

 – EUR 480 million (2015: EUR 10 million income) of exceptional items recorded in EBIT. This includes restructuring expenses of EUR 80 million 

(2015: EUR 106 million), impairments of EUR 328 million (2015: EUR 78 million) of which EUR 286 million relates to The Democratic 
Republic of Congo (DRC). Other exceptional expenses in EBIT amounted to EUR 72 million (2015: EUR 194 million income which included  
EUR 379 million disposal gain for EMPAQUE). This includes asset write downs and the recording of provisions for an amount of EUR 62 million 
(2015: EUR 79 million). 

 – EUR 25 million (2015: EUR 18 million income) of exceptional items in net finance expenses, mainly related to the currency impact on dividend 

receivables from Nigeria. 

 – EUR 196 million (2015: EUR 124 million) in income tax expense includes the tax impact on amortisation of acquisition-related intangible assets 

of EUR 73 million (2015: EUR 75 million), the tax impact on exceptional items of EUR 36 million (2015: EUR 58 million) and an exceptional 
income tax benefit of EUR 87 million (2015: EUR 9 million expense), mainly relating to previously unrecognised deferred tax assets in 2016. 

 – Total amount of Eia allocated to non-controlling interest amounts to EUR 66 million (2015: EUR 13 million). 

Reported to beia 

In millions of EUR

Revenue

Other income

Total expenses

Operating profit

Share of net profit of assoc./JVs

EBIT

Net interest income/(expenses)

Other net finance income/(expenses)

Income tax expense

Minority interests

Net profit

Capital expenditure and cash flow

In millions of EUR

Reported  
2016

20,792
46

(18,083)

2,755
150

2,905
(359)

(134)

(673)

(199)

1,540

Eia 
2016

–
(46)

831

785
10

795
4

20

(196)

(66)

558

Beia  
2016

20,792
–

(17,252)

3,540
161

3,700
(355)

(114)

(869)

(265)

2,098

Reported 
2015

20,511

411

(17,847)

3,075

172

3,247

(352)

(57)

(697)

(249)

1,892

Cash flow from operations before changes in working capital and provisions
Total change in working capital

Change in provisions and employee benefits

Cash flow from operations
Cash flow related to interest, dividend and income tax

Cash flow from operating activities
Cash flow (used in)/from operational investing activities

Free operating cash flow
Cash flow (used in)/from acquisitions and disposals

Cash flow (used in)/from financing activities

Net cash flow

Cash conversion ratio

Eia 
2015

–

(411)

717

306

5

311

–

(19)

(125)

(12)

156

2016

4,713

80

(73)

4,720

(1,002)

3,718

(1,945)

1,773

(62)

(672)

1,039

Beia 
2015

20,511

–

(17,130)

3,381

177

3,558

(352)

(76)

(822)

(261)

2,048

2015

4,280
371

(165)

4,486
(997)

3,489
 (1,797)

1,692
(267)

(1,173)

252

75%

73%

31 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Financial Review (continued)

Capital expenditure related to property, plant and equipment amounted to EUR 1,757 million in 2016 (2015: EUR 1,638 million) representing 8.5% 
of revenues. The increase in capital expenditure on the prior year included investments in Ethiopia, Cambodia, Ivory Coast, Mexico, Brazil, Vietnam 
and China.

Free operating cash flow amounted to EUR 1,773 million (2015: EUR 1,692 million), higher than last year primarily due to positive cash flow 
generated operations, which was partly offset by higher capital expenditure. Cash flow from changes in working capital in 2016 was again positive, 
albeit lower than last year due to one offs in receivables and less favourable movements in our payables due to capital expenditure phasing.

Financing structure and liquidity

In millions of EUR

Total equity

Deferred tax liabilities

Employee benefits

Provisions

Interest-bearing loans and borrowings

Other liabilities

Total equity and liabilities

2016

14,573

1,672

1,420

456

14,570

6,630

39,321

%

37

4

4

1

38

16

100

2015*

15,070

1,858

1,289

474

14,973

6,458

40,122

%

38

5

3

1

 37

16

100

 *  Comparative figures have been revised to reflect the change in accounting policy on netting cash and overdraft balances in cash pooling arrangements with legally enforceable rights 
to offset.

Total equity
as a percentage of total assets

Net debt/EBITDA (beia) ratio

2016

2015*

2014

2013

2012

37.1

37.6

38.6

37.1

35.6

2016

2015

2014

2013

2012

2.3

2.4

2.5

2.6

3.1

 *  Ratio has been revised to reflect the change in accounting policy on netting cash and overdraft balances in cash pooling arrangements with legally enforceable rights to offset.

Equity attributable to equity holders of the Company decreased by EUR 297 million to EUR 13,238 million, mainly driven by net profit 
of EUR 1,540 million being offset by a negative other comprehensive income impact of EUR 880 million mainly relating to translation differences 
and actuarial losses. Furthermore dividends paid out EUR 786 million and acquisition of non controlling interests of EUR 145 million reduced 
the equity attributable to the equity holders of the Company.

Total gross debt amounts to EUR 14,570 million (2015: EUR 14,973 million). The gross debt position includes the impact of the change in accounting 
policy on netting cash and overdraft balances in cash pooling arrangements. Net debt decreased to EUR 11,293 million (2015: EUR 11,510 million) 
as free operating cash flow exceeded the cash outflow for dividends, acquisitions and foreign currency impact on debt. 

In 2016, HEINEKEN extended its EUR 2,500 million revolving credit facility by one year and the facility matures now in 2021. The facility 
is committed by a group of 19 banks.

In May 2016, HEINEKEN issued 10-year Notes for a principal amount of EUR 800 million with a coupon of 1.0%. In November 2016 HEINEKEN 
issued long 10-year Notes for a principal amount of EUR 500 million with a coupon of 1.375%. All these Notes have been issued under HEINEKEN’s 
Euro Medium Term Note Programme. The proceeds of the Notes were used for general corporate purposes.

HEINEKEN remains focused on cash flow generation and disciplined working capital management, with a commitment to a long-term 
target net debt/EBITDA (beia) ratio of below 2.5. The net debt/EBITDA (beia) ratio was 2.3 on 31 December 2016 (2015: 2.4).

32 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Financial Review (continued)

The table below presents the reconciliation of EBIT to EBITDA (beia). 

In millions of EUR

EBIT
Depreciation and impairments of property, plant and equipment

Amortisation and impairment of intangible assets

EBITDA
Exceptional items

EBITDA (beia)

2016

2,905

1,437

380

4,722

179

4,901

2015

 3,247
1,222

372

4,841
(119)

4,722

Heineken N.V. was assigned solid investment grade credit ratings by Moody’s Investor Service and Standard & Poor’s in 2012. The ratings from both 
agencies, Baa1/P-2 and BBB+/A-2 respectively, have ‘stable’ outlooks as per the date of the 2016 Annual Report.

Currency split of net debt
This currency breakdown includes the effect of derivatives, which are used to hedge intercompany lending denominated in currencies other than 
Euro. Of total net interest-bearing debt, 59% is denominated in Euro and 31% is US dollar and US dollar proxy currencies. This is including the effect 
of cross-currency interest rate swaps on some of the non-Euro denominated debt. The fair value of these cross-currency interest rate swaps form 
part of net debt. 

Currency split of net debt

Obligatory long-term debt repayments
in millions of EUR

5%

5%

31%

59%

EUR
USD + USD proxy
GBP
Other

2017

2018

2019

2020

2021

2022

2023

2024

2025

2026

2027

>2027

1,337

1,120

1,199

1,052

1,084

1,089

925

960

975

1,029

800

500

Average number of shares
HEINEKEN has 576,002,613 shares in issue. For the calculation of 2016 basic EPS, the weighted impact of the share buyback and shares purchased 
for the employee incentive programme reduced the number of weighted average shares outstanding to 569,737,210 (572,292,454 in 2015). For the 
calculation of 2016 diluted EPS, the number of weighted average outstanding shares is adjusted for the amount of shares to be delivered under the 
employee incentive programme, resulting in a weighted average diluted number of shares of 570,370,392 (572,944,188 in 2015). 

Profit appropriation
The Heineken N.V. dividend policy is to pay out a ratio of 30% to 40% of full-year net profit (beia). For 2016, payment of a total cash dividend 
of EUR 1.34 per share (2015: EUR 1.30) will be proposed to the Annual General Meeting. This implies a 36% payout ratio, in line with the payout 
ratio in 2015. If approved, a final dividend of EUR 0.82 per share will be paid on 3 May 2017, as an interim dividend of EUR 0.52 per share was 
paid on 11 August 2016. The payment will be subject to a 15% Dutch withholding tax. The ex-final dividend date for Heineken N.V. shares will 
be 24 April 2017. 

33 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Corporate Governance Statement

Introduction
Heineken N.V. (the ‘Company’) is a public company with limited liability incorporated under the laws of the Netherlands. Its shares are listed on the 
Amsterdam Stock Exchange, Euronext Amsterdam. 

The Company’s management and supervision structure is organised in a so-called two-tier system, which consists of an Executive Board (made up 
of two executive directors) and a Supervisory Board (made up of 11 non-executive directors). The Supervisory Board supervises the Executive Board 
and ensures that external experience and knowledge are embedded in the Company’s way of operating. These two Boards are independent of one 
another and accountable to the Annual General Meeting (AGM).

The Company is required to comply with, among other regulations, the Dutch Corporate Governance Code (as lastly amended on 10 December 
2008) (the ‘Code’). Deviations from the Code are explained in accordance with the Code’s “comply or explain” principle. 

In this report, the Company addresses its corporate governance structure and states to what extent it applies the best practice provisions of the 
Code, and explains which best practice provisions of the Code the Company does not apply, and why. This report also includes the information that 
the Company is required to disclose pursuant to the Dutch governmental decree on Article 10 Takeover Directive and the governmental decree on 
Corporate Governance. Substantial changes in the Company’s corporate governance structure and in the Company’s compliance with the Code, 
if any, will be submitted to the AGM for discussion under a separate agenda item. This report does not address the new Code, which was presented 
by the Monitoring Committee Corporate Governance on 8 December 2016, as the new Code will come into force as of the financial year starting 
on 1 January 2017.

Executive Board

General
The role of the Executive Board is to manage the Company, which means, among other things, that it is responsible for setting and achieving the 
operational and financial objectives of the Company, the design of the strategy to achieve the objectives, the parameters to be applied in relation to 
the strategy (for example, in respect of the financial ratios), the associated risk profile, the development of results and corporate social responsibility 
issues that are relevant to the Company. The Executive Board is accountable for this to the Supervisory Board and to the AGM. In discharging its 
role, the Executive Board shall be guided by the interests of all of the Company and its affiliated enterprises, taking into consideration the interests 
of the Company’s stakeholders. The Executive Board is responsible for complying with all primary and secondary legislation, for managing the risks 
associated with the Company’s activities and for financing the Company.

The Company has four operating regions: Africa Middle East & Eastern Europe, Americas, Asia Pacific and Europe. Each region is headed by a 
President. The two members of the Executive Board, the four Presidents and four functional Chief Officers (namely Commercial, Corporate Affairs, 
Human Resources and Supply Chain) jointly form the Executive Team. The Executive Team is responsible for the implementation of key priorities 
and strategies across the organisation.

Executive Board members are appointed by the AGM from a non-binding nomination drawn up by the Supervisory Board. The Supervisory Board 
appoints one of the Executive Board members as Chairman/CEO. The AGM can dismiss members of the Executive Board by a majority of the votes 
cast, if the subject majority at least represents one-third of the issued capital. 

In 2016, no (re)appointments to the Executive Board were proposed to the AGM.

As announced on 26 October 2016, the Supervisory Board shall nominate Mr. Jean-François van Boxmeer for re-appointment as member of the 
Executive Board at the 2017 AGM.

34 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Corporate Governance Statement (continued)

Composition of the Executive Board
The Executive Board currently consists of two members, Chairman/CEO Jean-François (J.F.M.L.) van Boxmeer and CFO Laurence Debroux. 
Information on these Executive Board members is provided below.

Jean-François (J.F.M.L.) van Boxmeer (1961)

Belgian nationality; male.

Initial appointment in 2001;
Reappointment: 2013*;
four-year term ends in 2017; 
Chairman/CEO (since 2005).
No supervisory board seats (or non-executive board memberships) in Large Dutch Entities**. 
Other positions***: Mondelez International, USA; Henkel AG & Co., Germany; National Opera & Ballet, Netherlands (Chairman).

Laurence Debroux (1969)

French nationality; female.

Initial appointment in 2015;
four-year term ends in 2019;
CFO (since 2015).
No supervisory board seats (or non-executive board memberships) in Large Dutch Entities**.
Other positions***: HEC (Ecole des Hautes Etudes Commerciales) Paris, France.

* For the maximum period of four years.

**  Large Dutch Entities are Dutch N.V.s, B.V.s or Foundations (that are required to prepare annual accounts pursuant to Chapter 9 of Book 2 of the Dutch Civil Code or similar legislation) 

that meet two of the following criteria (on a consolidated basis) on two consecutive balance sheet dates:

(i)  The value of the assets (according to the balance sheet with the explanatory notes and on the basis of acquisition and manufacturing costs) exceeds EUR 20 million;

(ii) The net turnover exceeds EUR 40 million;

(iii) The average number of employees is at least 250.

*** Under ‘Other positions’, other functions are mentioned that may be relevant to performance of the duties of the Executive Board.

Best practice provision II.1.1 of the Code recommends that an Executive Board member is appointed for a maximum period of four years and that a 
member may be reappointed for a term of not more than four years at a time. In compliance with this best practice provision, the Supervisory Board 
has drawn up a rotation schedule in order to avoid, as far as possible, a situation in which Executive Board members retire at the same time. 

Members of the Executive Board are not allowed to hold more than two supervisory board memberships or non-executive directorships in a Large 
Dutch Entity or foreign equivalent. Acceptance of such external supervisory board memberships or non-executive directorships by members of the 
Executive Board is subject to approval by the Supervisory Board, which has delegated this authority to the Selection & Appointment Committee.

Pursuant to the Act on Management and Supervision (the Act), which came into force on 1 January 2013, executive boards of large Dutch public 
companies, such as Heineken N.V., are deemed to have a balanced composition if they consist of at least 30% female and 30% male members. 
Currently, the Executive Board is composed of one male and one female member, and is therefore deemed to be balanced within the meaning 
of the Act.

35 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Corporate Governance Statement (continued)

Conflict of Interest
Dealing with (apparent) conflicts of interest between the Company and members of its Executive Board is governed by the Articles of Association 
of the Company (the ‘Articles of Association’) and the Code. A member of the Executive Board shall not take part in any discussion or decision-
making that involves a subject or transaction in relation to which he has a personal conflict of interest with the Company. Decisions to enter into 
transactions under which members have conflicts of interest that are of material significance to the Company and/or the relevant member(s) of the 
Executive Board require the approval of the Supervisory Board. Any such decisions shall be published in the annual report for the relevant year, along 
with a reference to the conflict of interest and a declaration that the relevant best practice provisions of the Code have been complied with. In 2016, 
no transactions were reported under which a member of the Executive Board had a conflict of interest that was of material significance.

Remuneration
In line with the remuneration policy adopted by the AGM, the remuneration of the members of the Executive Board is determined by the 
Supervisory Board, upon recommendation of the Remuneration Committee. The remuneration policy and the elements of the remuneration 
of the Executive Board members are set out in the Remuneration Report and notes 27 and 33 to the Financial Statements. The main elements 
of the employment agreement with Mr. Van Boxmeer and the service agreement with Mrs. Debroux are available on our corporate website. 

Supervisory Board 

General
The role of the Supervisory Board is to supervise the management of the Executive Board and the general affairs of the Company and its affiliated 
enterprises, as well as to assist the Executive Board by providing advice. In discharging its role, the Supervisory Board shall be guided by the interests 
of the Company and its affiliated enterprises and shall take into account the relevant interest of the Company’s stakeholders. 

The supervision of the Executive Board by the Supervisory Board includes the achievement of the Company’s objectives, the corporate strategy 
and the risks inherent in the business activities, the design and effectiveness of the internal risk and control system, the financial reporting process, 
compliance with primary and secondary legislation, the Company-shareholder relationship and corporate social responsibility issues that are 
relevant to the Company. The Supervisory Board evaluates at least once a year the corporate strategy and main risks to the business, and the 
result of the assessment by the Executive Board of the design and effectiveness of the internal risk management and control system, as well 
as any significant changes thereto. 

The division of duties within the Supervisory Board and the procedure of the Supervisory Board are laid down in the Regulations for the Supervisory 
Board, which are available on our corporate website.

The Supervisory Board members are appointed by the AGM from a non-binding nomination drawn up by the Supervisory Board. The AGM can 
dismiss members of the Supervisory Board by a majority of the votes cast, if the subject majority at least represents one-third of the issued capital.

36 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Corporate Governance Statement (continued)

Composition of the Supervisory Board 
The Supervisory Board consists of 11 members: Hans Wijers (Chairman), José Antonio Fernández Carbajal (Vice-Chairman), Maarten Das, 
Michel de Carvalho, Annemiek Fentener van Vlissingen, Christophe Navarre, Javier Astaburuaga Sanjinés, Henk Scheffers, Jean Marc Huët, 
Pamela Mars-Wright and Yonca Brunini.

Information on these Supervisory Board members is provided below.

Hans (G.J.) Wijers (1951) 

Dutch nationality; male. 

Appointed in 2012; Chairman (as of 2013); latest reappointment in 2016*. 
Profession: Company Director. 
No supervisory board seats (or non-executive board memberships) in Large Dutch Entities**.
Other positions***: Royal Dutch Shell plc (Deputy Chairman and Senior Independent Director); HAL Holding N.V.; Natuurmonumenten (Chairman); 
Concertgebouw N.V. (Chairman).

José Antonio (J.A.) Fernández Carbajal (1954)

Mexican nationality; male. 

Appointed in 2010; latest reappointment in 2014*.
Vice-Chairman (as of 2010). 
Profession: Executive Chairman Fomento Económico Mexicano S.A.B. de C.V. (FEMSA). 
Supervisory board seats (or non-executive board memberships) in Large Dutch Entities**: Heineken Holding N.V. 
Other positions***: Coca-Cola Femsa S.A.B. de C.V. (Chairman); Tecnológico de Monterrey (Chairman); Fundación Femsa (Chairman); participates 
on Boards of Industrias Peñoles and Grupo Televisa.

Maarten (M.) Das (1948)

Dutch nationality; male. 

Appointed in 1994; latest reappointment in 2013*. 
Delegated Member (1995). 
Profession: Lawyer. 
Supervisory board seats (or non-executive board memberships) in Large Dutch Entities**: Heineken Holding N.V. (Chairman) 
and Greenchoice B.V. (Chairman). 
Other positions***: L’Arche Green N.V. (Chairman); Stichting Administratiekantoor Priores; LAC B.V.; Greenfee B.V. (Chairman).

Michel (M.R.) de Carvalho (1944)

British nationality; male. 

Appointed in 1996; latest reappointment in 2015*. 
Profession: Banker, Vice-Chairman – Citigroup Investment Bank EMEA; Chairman – Citigroup Private Bank EMEA. 
Executive Director of Heineken Holding N.V.
No supervisory board seats (or non-executive board memberships) in Large Dutch Entities**.
Other positions***: L’Arche Green N.V.

Annemiek (A.M.) Fentener van Vlissingen (1961)

Dutch nationality; female. 

Appointed in 2006; latest reappointment in 2014*. 
Profession: Company Director. 
Supervisory board seats (or non-executive board memberships) in Large Dutch Entities**: SHV Holdings N.V. (Chairman); EXOR Holding N.V.; 
University Medical Center Utrecht (UMC Utrecht). 
Other positions***: Lhoist, Belgium.

Christophe (V.C.O.B.J.) Navarre (1958)

Belgian nationality; male. 

Appointed in 2009; latest reappointment in 2013*. 
Profession: Chairman & CEO Moët Hennessy, LVMH Wines & Spirits Brands. 
No supervisory board seats (or non-executive board memberships) in Large Dutch Entities**.

37 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Corporate Governance Statement (continued)

Javier (J.G.) Astaburuaga Sanjinés (1959)

Mexican nationality; male. 

Appointed in 2010; latest reappointment in 2014*. 
Profession: Senior Vice President Corporate Development Fomento Económico Mexicano S.A.B. de C.V. (FEMSA). 
No supervisory board seats (or non-executive board memberships) in Large Dutch Entities**. 
Other positions***: Coca-Cola Femsa S.A.B. de C.V. and Fundación Femsa.

Hendrik (H.) Scheffers (1948)

Dutch nationality; male.

Appointed in 2013*. 
Profession: Company Director. 
Supervisory board seats (or non-executive board memberships) in Large Dutch Entities**: Aalberts Industries N.V. (Chairman); 
Royal BAM Group N.V. (Vice-Chairman). 

Jean Marc (J.M.) Huët (1969)

Dutch nationality; male.

Appointed in 2014*. 
Profession: Company Director 
Supervisory board seats (or non-executive board memberships) in Large Dutch Entities**: SHV Holdings N.V.
Other positions***: Delta Topco Limited and Canada Goose Incorporated.

Pamela (P.) Mars-Wright (1960)

American nationality; female.

Appointed in 2016*. 
Profession: Company Director. 
Supervisory board seats (or non-executive board memberships) in Large Dutch Entities**: SHV Holdings N.V.
Other positions***: Mars, Incorporated.

Yonca (Y.) Brunini (1969)

British nationality; female. 

Appointed in 2016*. 
Profession: VP Marketing EMEA at Google. 
No supervisory board seats (or non-executive board memberships) in Large Dutch Entities**.

* For the maximum period of four years. 
**  Large Dutch Entities are Dutch N.V.s, B.V.s or Foundations (that are required to prepare annual accounts pursuant to Chapter 9 of Book 2 of the Dutch Civil Code or similar legislation) 

that meet two of the following criteria (on a consolidated basis) on two consecutive balance sheet dates:

(i) The value of the assets (according to the balance sheet with the explanatory notes and on the basis of acquisition and manufacturing costs) exceeds EUR 20 million;
(ii) The net turnover exceeds EUR 40 million;
(iii) The average number of employees is at least 250. 
*** Under ‘Other positions’, other functions are mentioned that may be relevant to performance of the duties of the Supervisory Board.

The Supervisory Board endorses the principle that the composition of the Supervisory Board is such that the members are able to act critically and 
independently of one another and of the Executive Board. Each Supervisory Board member is capable of assessing the broad outline of the overall 
strategy of the Company and its businesses and carrying out its duties properly. 

Given the structure of the Heineken group, the Company is of the opinion that, in the context of preserving the continuity of the Heineken group 
and ensuring a focus on long term value creation, it is in its best interest and that of its stakeholders that the Supervisory Board includes a fair 
and adequate representation of persons who are related by blood or marriage to the late Mr. A.H. Heineken (former chairman of the Executive 
Board), or who are members of the Board of Directors of Heineken Holding N.V., even if those persons would not, formally speaking, be considered 
‘independent’ within the meaning of best practice provision III.2.2 of the Code. In that respect the Company does not apply best practice provision 
III.2.1 of the Code, which provides that all supervisory board members, with the exception of not more than one person, shall be ‘independent’. 
As a consequence, the Company also does not apply best practice provision III.2.3 of the Code, to the extent that this provision provides that 
the supervisory report shall state that best practice provision III.2.1 has been fulfilled.

38 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Corporate Governance Statement (continued)

Currently, the majority of the Supervisory Board (i.e. seven of its eleven members) qualify as ‘independent’. There are four members who do not 
meet the applicable criteria for being ‘independent’: Messrs. de Carvalho, Das, Fernández Carbajal and Astaburuaga Sanjinés. The Company 
does not apply best practice provision III.2.1 of the Code in respect of Mr. de Carvalho (who is the spouse of Mrs. C.L. de Carvalho – Heineken, the 
daughter of the late Mr. A.H. Heineken, and also an executive director of Heineken Holding N.V.), Mr. Das (who is the Chairman of Heineken Holding 
N.V.) and Mr. Fernández Carbajal (who is a non-executive director of Heineken Holding N.V.). 

In line with the belief that the focus on long term value creation is best ensured by a fair and adequate representation of persons who are related 
by blood or marriage to the late Mr. A.H. Heineken (former chairman of the Executive Board), or who are members of the Board of Directors of 
Heineken Holding N.V., the Company also does not apply best practice provision III.3.5 of the Code, which provides that a person may be appointed 
to the supervisory board for a maximum of three four-year terms, to Messrs. de Carvalho, Das, and Fernández Carbajal.

It should be noted that Messrs. Fernandez Carbájal and Astaburuaga Sanjinés are representatives of FEMSA (that holds a 12.53% stake in 
the Company), and that their respective appointments to the Supervisory Board are based on the Corporate Governance Agreement, which 
was concluded between (among others) the Company and FEMSA on 30 April 2010, and which was approved by the AGM on 22 April 2010 
(in connection with the acquisition by the Company of FEMSA’s beer activities).

The Supervisory Board has drawn up a rotation schedule in order to avoid, as far as possible, a situation in which many Supervisory Board members 
retire at the same time. The rotation schedule is available on our corporate website. 

The Act on Management and Supervision stipulates that supervisory boards of large Dutch public companies, such as Heineken N.V., are deemed 
to have a balanced composition if they consist of at least 30% female and 30% male members. The Supervisory Board currently consists of 
11 members, eight male (73%) and three female (27%) members. The Supervisory Board will take the balanced composition requirements into 
account when nominating and selecting new candidates for the Supervisory Board. However, the Supervisory Board is of the opinion that gender is 
only one element of diversity, and that experience, background, knowledge, skills and insight are equally important and relevant criteria in selecting 
new members.

Profile
The Supervisory Board has prepared a profile of its size and composition, taking account of the nature of the business, its activities and the desired 
expertise and background of the Supervisory Board members. The profile deals with the aspects of diversity in the composition of the Supervisory 
Board that are relevant to the Company and states what specific objective is pursued by the Supervisory Board in relation to diversity. At least one 
member of the Supervisory Board shall be a financial expert with relevant knowledge and experience of financial administration and accounting 
for listed companies or other large legal entities. The composition of the Supervisory Board shall be such that it is able to carry out its duties properly. 
The profile is available on our corporate website.

Regulations of the Supervisory Board
The tasks and responsibilities, as well as internal procedural matters for the Supervisory Board, are addressed in the Regulations of the Supervisory 
Board, and are available on our corporate website. 

The Supervisory Board appoints from its members a Chairman (currently Mr. G.J. Wijers). The Chairman of the Supervisory Board may not be a 
former member of the Executive Board. The Chairman of the Supervisory Board determines the agenda, chairs the meetings of the Supervisory 
Board, ensures the proper functioning of the Supervisory Board and its Committees, arranges for the adequate provision of information to its 
members and acts on behalf of the Supervisory Board as the main contact for the Executive Board and for shareholders regarding the functioning 
of the Executive Board and the Supervisory Board members. The Chairman also ensures the orderly and efficient conduct of the AGM. 

The Chairman of the Supervisory Board is assisted in his role by the Company Secretary. All members of the Supervisory Board have access to 
the advice and services of the Company Secretary. The Company Secretary is responsible for ensuring that procedures are followed and that the 
Supervisory Board acts in accordance with its statutory obligations as well as its obligations under the Articles of Association. 

The Supervisory Board appoints from its members a Vice-Chairman (currently Mr. J.A. Fernández Carbajal). The Vice-Chairman of the Supervisory 
Board acts as deputy for the Chairman. The Vice-Chairman acts as contact for individual Supervisory Board members and Executive Board 
members concerning the functioning of the Chairman of the Supervisory Board.

The Supervisory Board can only adopt resolutions in a meeting if the majority of its members is present or represented at that meeting. In such 
meetings, resolutions must be adopted by absolute majority of the votes cast. In addition, approval of a resolution by the Supervisory Board, 
as referred to in Article 8, section 6 under a, b and c of the Articles of Association, requires the affirmative vote of the delegated member.

39 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Corporate Governance Statement (continued)

Induction and training
After appointment to the Supervisory Board, members receive an induction programme, drawn up by the Company in consultation with the 
Chairman of the Supervisory Board. The programme includes a general information package in respect of the Company and its corporate 
governance, as well as meetings with members of the Executive Team and other senior management leaders, and a tour of our brewery in 
Zoeterwoude, the Netherlands. Furthermore, the Executive Board provides regular updates to the Supervisory Board on the Company’s operations, 
legal matters, corporate governance, accounting and compliance.

Conflict of Interest
The Articles of Association and the Regulations of the Supervisory Board prescribe how to deal with (apparent) conflicts of interest between the 
Company and members of the Supervisory Board. A member of the Supervisory Board shall not take part in any discussion or decision-making that 
involves a subject or transaction in relation to which he has a personal conflict of interest with the Company. Decisions to enter into transactions 
under which Supervisory Board members have conflicts of interest that are of material significance to the Company and/or the relevant member(s) 
of the Supervisory Board require the approval of the Supervisory Board. Any such decisions shall be published in the annual report for the relevant 
year, along with a reference to the conflict of interest and a declaration that the relevant best practice provisions of the Code have been complied 
with. Note 33 of the 2016 Financial Statements sets out related party transactions in 2016.

Remuneration
Supervisory Board members receive a fixed annual remuneration fee, as determined by the AGM. More information on the remuneration 
of Supervisory Board members can be found in note 33 to the 2016 Financial Statements. 

Resolutions subject to Supervisory Board approval 
Certain resolutions of the Executive Board are subject to the approval of the Supervisory Board. Examples are resolutions concerning the operational 
and financial objectives of the Company, the strategy designed to achieve the objectives, the parameters to be applied in relation to the strategy 
(for example, in respect of the financial ratios) and corporate social responsibility issues that are relevant to the Company. Also, decisions to enter 
into transactions under which Executive Board or Supervisory Board members would have conflicts of interest that are of material significance 
to the Company and/or to the relevant Executive Board member/Supervisory Board member require the approval of the Supervisory Board. 
Further reference is made to Article 8 paragraph 6 of the Articles of Association, which contains a list of resolutions of the Executive Board that 
require Supervisory Board approval. 

Delegated Member
The AGM may appoint one of the Supervisory Board members as Delegated Member. Mr. M. Das currently acts as the Delegated Member. 
The delegation to the Delegated Member does not extend beyond the duties of the Supervisory Board and does not comprise the management of 
the Company. It intends to effect a more intensive supervision and advice and more regular consultation with the Executive Board. The Delegated 
Member has a veto right concerning resolutions of the Supervisory Board to approve the resolutions of the Executive Board referred to in Article 8 
paragraph 6 under a, b and c of the Articles of Association of the Company.

The role of Delegated Member is consistent with best practice provision III.6.6 of the Code, except insofar that the delegation is not temporary 
but is held for the term for which the member concerned is appointed by the AGM. The Company is of the opinion that the position of Delegated 
Member, which has been in existence since 1952, befits the structure of the Company.

Committees
The Supervisory Board has five committees: the Preparatory Committee, the Audit Committee, the Remuneration Committee, the Selection 
& Appointment Committee and the Americas Committee. The function of these committees is to prepare the decision-making of the 
Supervisory Board.

The Supervisory Board has drawn up regulations for each committee, setting out the role and responsibility of the committee concerned, its 
composition and the manner in which it discharges its duties. These regulations are available on our corporate website. In view of the composition 
of the Supervisory Board (which consists of four members who do not qualify as independent within the meaning of best practice provision 
III.2.2 of the Code), the regulation of each of these committees allows for the appointment of more than one member who does not qualify as 
independent. In this respect, the Company does not apply best practice provision III.5.1 of the Code, which stipulates that the terms of reference 
may provide that a maximum of one member of each committee may not be independent within the meaning of best practice provision III.2.2 of 
the Code.

The Report of the Supervisory Board states the composition of the committees, the number of committee meetings and the main items discussed.

40 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Corporate Governance Statement (continued)

Preparatory Committee
The Preparatory Committee prepares decision-making of the Supervisory Board on matters not already handled by any of the other committees, 
such as in relation to acquisitions and investments. 

Audit Committee
The Audit Committee may not be chaired by the Chairman of the Supervisory Board or by a former member of the Executive Board.

At least one member of the Audit Committee shall be a financial expert with relevant knowledge and experience of financial administration and 
accounting for listed companies or other large legal entities.

The Audit Committee focuses on supervising the activities of the Executive Board with respect to (i) the operation of the internal risk management 
and control system, including the enforcement of the relevant primary and secondary legislation and supervising the operation of codes of conduct, 
(ii) the provision of financial information by the Company, (iii) compliance with recommendations and observations of internal and external 
auditors, (iv) the role and functioning of the internal audit function, (v) the policy of the Company on tax planning, (vi) relations with the external 
auditor, including, in particular, its independence, remuneration and any non-audit services for the Company, (vii) the financing of the Company 
and (viii) the applications of information and communication technology.

The Audit Committee acts as the principal contact for the external auditor if the external auditor discovers irregularities in the content of the 
financial reporting.

The Audit Committee meets with the external auditor as often as it considers necessary, but at least once a year, without the Executive Board 
members being present.

Remuneration Committee
The Remuneration Committee may not be chaired by the Chairman of the Supervisory Board or by a former member of the Executive Board 
or by a Supervisory Board member who is a member of the management board of another listed company. However, given the structure of the 
Heineken Group and the character of the Board of Directors of Heineken Holding N.V., the regulations of the Remuneration Committee permit 
that the Remuneration Committee is chaired by a Supervisory Board member who is a member of the Board of Directors of Heineken Holding N.V. 
The current Chairman of the Remuneration Committee, Mr. M. Das, is a Non-Executive Director (and Chairman) of Heineken Holding N.V. 

No more than one member of the Remuneration Committee may be a member of the management board of another Dutch listed company.

The Remuneration Committee, inter alia, makes the proposal to the Supervisory Board for the remuneration policy to be pursued, and makes 
a proposal for the remuneration of the individual members of the Executive Board for adoption by the Supervisory Board. 

Selection & Appointment Committee
The Selection & Appointment Committee, inter alia, (i) draws up selection criteria and appointment procedures for Supervisory Board members 
and Executive Board members, (ii) periodically assesses the size and composition of the Supervisory Board and the Executive Board, and makes a 
proposal for a composition profile of the Supervisory Board, (iii) periodically assesses the functioning of individual Supervisory Board members and 
Executive Board members and reports on this to the Supervisory Board, (iv) makes proposals for appointments and reappointments, (v) supervises 
the policy of the Executive Board on the selection criteria and appointment procedures for senior management, and (vi) decides on a request from 
Executive Board members to accept a board membership of a Large Dutch Entity (as defined above) or foreign equivalent.

Americas Committee 
The Americas Committee advises the Supervisory Board on the overall strategic direction of the Americas Region and reviews and evaluates 
the performance, the organisation and the management in the Americas Region. 

General Meeting of Shareholders
Annually, within six months after the end of the financial year, the AGM shall be held, in which, inter alia, the following items shall be brought 
forward: (i) the discussion of the Annual Report, (ii) the discussion and adoption of the financial statements, (iii) discharge of the members of the 
Executive Board for their management, (iv) discharge of the members of the Supervisory Board for their supervision on the management and (v) 
appropriation of profits. The AGM shall be held in Amsterdam.

Convocation
Pursuant to the law, the Executive Board or the Supervisory Board shall convene the AGM with a convocation period of at least 42 days (excluding 
the date of the meeting, but including the convocation date). 

The Executive Board and the Supervisory Board are obliged to convene an AGM upon request of shareholders individually or collectively owning 
25% of the shares. Such meeting shall then be held within eight weeks from the request and shall deal with the subjects as stated by those who wish 
to hold the meeting.

41 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Corporate Governance Statement (continued)

Right to include items on the agenda
If the Executive Board has been requested in writing not later than 60 days prior to the date of the AGM to deal with an item by one or more 
shareholders who solely or jointly (i) represent at least 1% of the issued capital or (ii) at least represent a value of EUR 50 million, then the item will be 
included in the convocation or announced in a similar way. A request of a shareholder for an item to be included on the agenda of the AGM needs 
to be substantiated. The principles of reasonableness and fairness may allow the Executive Board to refuse the request. 

The Code provides the following in best practice provision IV.4.4: “A shareholder shall exercise the right of putting an item on the agenda only after 
he consulted the executive board about this. If one or more shareholders intend to request that an item be put on the agenda that may result in 
a change in the company’s strategy, for example through the dismissal of one or more Executive or Supervisory Board members, the Executive 
Board shall be given the opportunity to stipulate a reasonable period in which to respond (the response time). This shall also apply to an intention 
as referred to above for judicial leave to call a general meeting pursuant to Article 2:110 of the Dutch Civil Code. The shareholder shall respect the 
response time stipulated by the Executive Board within the meaning of best practice provision II.1.9.” 

If the Executive Board invokes a response time, such period shall not exceed 180 days from the moment the Executive Board is informed by one 
or more shareholders of their intention to put an item on the agenda to the day of the general meeting at which the item is to be dealt with. 
The Executive Board shall use the response time for further deliberation and constructive consultation. This shall be monitored by the Supervisory 
Board. The response time shall be invoked only once for any given general meeting and shall not apply to an item in respect of which the response 
time has been previously invoked. 

Record date
For each AGM, the Company shall determine a record date for the exercise of the voting rights and participation in the meeting. The record date 
shall be the 28th day prior to the date of the meeting. The record date shall be included in the convocation notice, as well as the manner in which 
those entitled to attend and/or vote in the meeting can be registered and the manner in which they may exercise their rights.

Only persons who are shareholders on the record date may participate and vote in the AGM. 

Participation in person, by proxy or through electronic communication
Each shareholder is entitled, either personally or by proxy authorised in writing, to attend the AGM, to address the meeting and to exercise his or her 
voting rights. 

The Executive Board may determine that the powers set out in the previous sentence may also be exercised by means of electronic communication. 

If a shareholder wants to exercise his or her rights by proxy authorised in writing, the written power of attorney must be received by the Company 
no later than on the date indicated for that purpose in the convocation notice. Through its corporate website, the Company generally facilitates 
that shareholders can give electronic voting instructions.

Attendance list
Each person entitled to vote or otherwise entitled to attend a meeting or such person’s representative shall have to sign the attendance list, 
stating the number of shares and votes represented by such person. 

Chairman of the AGM
The AGM shall be presided over by the Chairman or the Vice-Chairman of the Supervisory Board, or in his absence, by one of the Supervisory Board 
members present at the meeting, to be designated by them in mutual consultation. If no members of the Supervisory Board are present, the 
meeting shall appoint its own chairman.

Voting
All resolutions of the AGM shall be adopted by an absolute majority of the votes cast, except for those cases in which the law or the Articles 
of Association prescribe a larger majority.

Each share confers the right to one vote. Blank votes shall be considered as not having been cast.

The Executive Board may determine in the convocation notice that any vote cast prior to the AGM by means of electronic communication shall be 
deemed to be a vote cast in the AGM. Such a vote may not be cast prior to the record date. A shareholder who has cast his or her vote prior to the 
AGM by means of electronic communication remains entitled, whether or not represented by a holder of a written power of attorney, to participate 
in the AGM. 

Minutes
The proceedings in the AGM shall be recorded in minutes taken by a secretary to be designated by the chairman of the meeting, which minutes shall 
be signed by the chairman of the meeting and the secretary. If, in deviation of the above, a notarial record of the proceedings of the AGM is drawn 
up, the chairman of the meeting shall countersign the notarial record. Upon request, the record of the proceedings of the AGM shall be submitted 
to shareholders ultimately within three months after the conclusion of the meeting.

42 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Corporate Governance Statement (continued)

Resolutions to be adopted by the AGM 
The AGM has authority to adopt resolutions concerning, inter alia, the following matters:

 – Issue of shares by the Company or rights on shares (and to authorise the Executive Board to resolve that the Company issues shares or rights 

on shares)

 – Authorisation of the Executive Board to resolve that the Company acquires its own shares

 – Cancellation of shares and reduction of share capital 

 – Appointment of Executive Board members

 – The remuneration policy for Executive Board members

 – Suspension and dismissal of Executive Board members

 – Appointment of Supervisory Board members

 – The remuneration of Supervisory Board members

 – Suspension and dismissal of Supervisory Board members

 – Appointment of the Delegated Member of the Supervisory Board

 – Adoption of the financial statements

 – Granting discharge to Executive and Supervisory Board members

 – Dividend distributions

 – A substantial change in the corporate governance structure

 – Appointment of the external auditor

 – Amendment of the Articles of Association; and 

 – Liquidation. 

Resolutions on a major change in the identity or character of the Company or enterprise shall be subject to the approval of the AGM. This would at 
least include (a) the transfer of the enterprise or the transfer of practically the entire enterprise of the Company to a third party, (b) the entering into 
or the termination of a lasting co-operation of the Company or a subsidiary with another legal entity or company or a fully liable partner in a limited 
partnership or general partnership, if such co-operation or termination is of fundamental importance to the Company and (c) acquiring or disposing 
of a participation in the capital of a company by the Company or a subsidiary amounting to at least one-third of the amount of assets according 
to the Company’s consolidated balance sheet plus explanatory notes as laid down in the last adopted financial statements of the Company.

Article 10 of the EU Take-Over Directive Decree 

Shares
The issued share capital of the Company amounts to EUR 921,604,180.80, consisting of 576,002,613 shares of EUR 1.60 each. Each share carries 
one vote. The shares are listed on Euronext Amsterdam.

All shares carry equal rights and are freely transferable (unless provided otherwise below).

Shares repurchased by the Company for the share-based Long-Term Variable (LTV) awards or for any other purpose do not carry any voting rights 
and dividend rights.

Shareholders who hold shares on a predetermined record date are entitled to attend and vote at the AGM. The record date for the AGM 
of 20 April 2017 is 28 days before the AGM, i.e. on 23 March 2017.

Substantial shareholdings
Pursuant to the Financial Supervision Act (Wet op het financieel toezicht) and the Decree on Disclosure of Major Holdings and Capital Interests in 
Issuing Institutions (Besluit melding zeggenschap en kapitaalbelang in uitgevende instellingen), the Netherlands Authority for the Financial Markets 
has been notified about the following substantial shareholdings regarding the Company on 1 January 2017:

Mrs. C.L. de Carvalho-Heineken (indirectly 50.005%; the direct 50.005% shareholder is Heineken Holding N.V.).

Voting Trust (FEMSA) (indirectly 10.14%; the direct 10.14% shareholder is CB Equity LLP); as at 31 December 2016, Voting Trust (FEMSA)’s indirect 
shareholding in the Company (through CB Equity LLP) stands at 12.53%.

Massachusetts Financial Services Company (a capital interest of 2.67% (of which 1.73% is held directly and 0.94% is held indirectly) and a voting 
interest of 4.97% (of which 2.04% is held directly and 2.94% is held indirectly)).

43 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Corporate Governance Statement (continued)

Restrictions related to shares held by FEMSA
Upon completion (on 30 April 2010) of the acquisition of the beer operations of Fomento Económico Mexicano, S.A.B. de C.V. (FEMSA), CB Equity 
LLP (belonging to the FEMSA group) received Heineken N.V. shares (and Heineken Holding N.V. shares). Pursuant to the Corporate Governance 
Agreement of 30 April 2010 concluded between the Company, Heineken Holding N.V., L’Arche Green N.V., FEMSA and CB Equity LLP the 
following applies:

 – Subject to certain exceptions, FEMSA, CB Equity LLP, and any member of the FEMSA group shall not increase its shareholding in Heineken Holding 
N.V. above 20% and shall not increase its holding in the Heineken Group above a maximum of 20% economic interest (such capped percentages 
referred to as the ‘Voting Ownership Cap’). 

 – Subject to certain exceptions, FEMSA, CB Equity LLP and any member of the FEMSA group may not exercise any voting rights in respect 

of any shares beneficially owned by it, if and to the extent that such shares are in excess of the applicable Voting Ownership Cap. 

 – Unless FEMSA’s economic interest in the Heineken Group were to fall below 14%, the current FEMSA control structure were to change or FEMSA 

were to be subject to a change of control, FEMSA is entitled to have two representatives on the Company’s Supervisory Board, one of whom will be 
Vice-Chairman, who also serves as the FEMSA representative on the Board of Directors of Heineken Holding N.V. 

Share plans
There is a share-based Long-Term Variable Award (‘LTV’) for both the Executive Board members and senior management. Eligibility for participation 
in the LTV by senior management is based on objective criteria.

Each year, performance shares are awarded to the participants. Depending on the fulfilment of certain predetermined performance conditions 
during a three-year performance period, the performance shares will vest and the participants will receive Heineken N.V. shares.

Shares received by Executive Board members upon vesting under the LTV Award are subject to a holding period of five years as from the date 
of award of the respective performance shares, which is approximately two years from the vesting date. 

Under the Short-Term Variable Pay (STV) for the Executive Board, the Executive Board members are entitled to receive a cash bonus subject to 
the fulfilment of predetermined performance conditions. The Executive Board members are obliged to invest at least 25% of their STV payout in 
Heineken N.V. shares (investment shares) to be delivered by the Company; the maximum they can invest in Heineken N.V. shares is 50% of their STV 
payout (at their discretion).

The investment shares (which are acquired by the Executive Board members in the year after the year over which the STV payout is calculated) 
are subject to a holding period of five years as from 1 January of the year in which the investment shares are acquired. Executive Board members 
are entitled to receive one additional Heineken N.V. share (a matching share) for each investment share held by them at the end of the respective 
holding period. The entitlement to receive matching shares shall lapse upon the termination by the Company of the employment agreement 
(in respect of Mr. Van Boxmeer), or service agreement (in respect of Mrs. Debroux), as the case may be, for an urgent reason (‘dringende reden’) 
within the meaning of the law or in case of dismissal for cause (‘ontslag met gegronde redenen’) whereby the cause for dismissal concerns 
unsatisfactory functioning of the Executive Board member. 

In exceptional situations, extraordinary share entitlements may be awarded by the Executive Board to employees. These share entitlements are 
usually non-performance-related and the employees involved are usually entitled to receive Heineken N.V. shares after the expiry of a period of time. 

The shares required for the LTV, the STV and the extraordinary share entitlements will be acquired by the Company on the basis of an authorisation 
granted by the AGM and subject to approval of the Supervisory Board of the Company. 

Change of control
There are no important agreements to which the Company is a party and that will automatically come into force, be amended or be terminated 
under the condition of a change of control over the Company as a result of a public offer.

However, the contractual conditions of most of the Company’s important financing agreements and notes issued (potentially) entitle the banks 
and noteholders respectively to claim early repayment of the amounts borrowed by the Company in the situation of a change of control over 
the Company (as defined in the respective agreement).

Also, some of HEINEKEN’s important joint venture agreements provide that in case of a change of control over HEINEKEN (as defined in the 
respective agreement), the other party to such agreement may exercise its right to purchase HEINEKEN’s shares in the joint venture, as a result 
of which the respective joint venture agreement will terminate. 

44 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Corporate Governance Statement (continued)

Appointment and dismissal of Supervisory and Executive Board members
Members of the Supervisory Board and the Executive Board are appointed by the AGM on the basis of a non-binding nomination by the 
Supervisory Board.

The AGM can dismiss members of the Supervisory Board and the Executive Board by a majority of the votes cast, if the subject majority at least 
represents one-third of the issued capital.

Amendment of the Articles of Association
The Articles of Association can be amended by resolution of the AGM in which at least half of the issued capital is represented and exclusively either 
at the proposal of the Supervisory Board or at the proposal of the Executive Board that has been approved by the Supervisory Board, or at the 
proposal of one or more shareholders representing at least half of the issued capital.

Acquisition of own shares
On 21 April 2016, the AGM authorised the Executive Board (for the statutory maximum period of 18 months) to acquire own shares subject to the 
following conditions and with due observance of the law and the Articles of Association (which require the approval of the Supervisory Board):

 – The maximum number of shares which may be acquired is 10% of the issued share capital of the Company.

 – Transactions must be executed at a price between the nominal value of the shares and 110% of the opening price quoted for the shares in the 
Official Price List (Officiële Prijscourant) of Euronext Amsterdam on the date of the transaction or, in the absence of such a price, the latest price 
quoted therein.

 – Transactions may be executed on the stock exchange or otherwise.

The authorisation may be used in connection with the variable awards for the members of the Executive Board and the LTV for senior 
management, but may also serve other purposes, such as other acquisitions. A new authorisation will be submitted for approval at the next AGM 
on 20 April 2017.

Issue of shares
On 21 April 2016, the AGM also authorised the Executive Board (for a period of 18 months) to issue shares or grant rights to subscribe for shares and 
to restrict or exclude shareholders’ pre-emption rights, with due observance of the law and Articles of Association (which require the approval of the 
Supervisory Board). The authorisation is limited to 10% of the Company’s issued share capital, as per the date of issue. The authorisation may be 
used in connection with the LTV for the members of the Executive Board and the LTV for senior management, but may also serve other purposes, 
such as acquisitions. A new authorisation will be submitted for approval to the AGM at 20 April 2017.

Compliance with the Code
On 10 December 2008, the current Code was introduced. The Code can be downloaded at www.commissiecorporategovernance.nl.

As stated in the Code (principle ‘Compliance with and enforcement of the Code’, paragraph I), there should be a basic recognition that corporate 
governance must be tailored to the company-specific situation and therefore that non-application of individual provisions by a company may 
be justified.

45 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Corporate Governance Statement (continued)

HEINEKEN in principle endorses the Code’s principles and applies virtually all best practice provisions. However, given the structure of the HEINEKEN 
Group, and specifically the relationship between the Company and its controlling shareholder Heineken Holding N.V., the Company does not (fully) 
apply the following best practice provisions: 

 – III.2.1, III.2.3 and III.5.1: Number of independent Supervisory Board members;

 – III.3.5: Maximum terms of appointment Supervisory Board members; and

 – III.6.6: Temporary nature of appointing a delegated Supervisory Board member.

Furthermore, HEINEKEN does not fully apply best practice provision II.2.8 (severance payment Executive Board members) to Mr. Van Boxmeer, 
in view of his long-standing employment relationship (over 25 years in service) with the Company. Please refer to the Remuneration Report for 
further details.

Other best practice provisions which are not applied relate to the fact that these principles and/or best practice provisions are not applicable 
to the Company:

 – II.2.4, II.2.6 and II.2.7: HEINEKEN does not grant options on shares;

 – III.4.1 (g): the Central Works Council operates at the level of Heineken Nederlands Beheer B.V., a subsidiary of HEINEKEN with its own 

Supervisory Board;

 – III.8: HEINEKEN does not have a one-tier management structure;

 – IV.1.2: HEINEKEN has no financing preference shares;

 – IV.2: HEINEKEN has no depositary receipts of shares, nor a trust office;

 – IV.3.11: HEINEKEN has no anti-takeover measures;

 – IV.4: the principle and best practice provisions relate to shareholders; and

 – V.3.3: HEINEKEN has an internal audit function.

Statement of the Executive Board
In accordance with best practice provision II.1.5 of the Code, we are of the opinion that, in respect of financial reporting risks, the internal risk 
management and control system, as described in the Risk Management section of this Annual Report 2016: 

 – provides a reasonable level of assurance that the financial statements in this Annual Report 2016 do not contain any errors of material 

importance; and 

 – has worked properly during the year 2016.

It should be noted that the foregoing does not imply that this system and these procedures provide absolute assurance as to the realisation of 
operational and strategic business objectives, or that they can prevent all misstatements, inaccuracies, errors, fraud and non-compliance with 
legislation, rules and regulations. For a detailed description of the risk management system and the principal risks identified, please refer to the Risk 
Management section.

In accordance with Article 5:25c paragraph 2 sub c of the Financial Markets Supervision Act, we confirm that, to the best of our knowledge,

 – the financial statements in this Annual Report 2016 give a true and fair view of our assets and liabilities, our financial position at 31 December 

2016, and the results of our consolidated operations for the financial year 2016; and 

 – the Report of the Executive Board includes a fair review of the position at 31 December 2016 and the development and performance during the 
financial year 2016 of Heineken N.V. and the undertakings included in the consolidation taken as a whole, and describes the principal risks that 
Heineken N.V. faces.

This statement cannot be construed as a statement in accordance with the requirements of Section 404 of the US Sarbanes-Oxley Act, which Act 
is not applicable to Heineken N.V. 

Executive Board

J.F.M.L. van Boxmeer
L. Debroux
Amsterdam, 14 February 2017

46 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

To the Shareholders

During the year under review, the Supervisory Board performed its duties in accordance 
with primary and secondary legislation and the Articles of Association of Heineken N.V. 
and supervised and advised the Executive Board on an ongoing basis.

Financial statements and profit appropriation
The Supervisory Board hereby submits to the shareholders the financial statements and the report of the Executive Board for the financial year 
2016, as prepared by the Executive Board and approved by the Supervisory Board in its meeting of 14 February 2017. Deloitte Accountants B.V. 
audited the financial statements. Its report can be found on page 154 in the Other Information section.

The Supervisory Board recommends that shareholders, in accordance with the Articles of Association, adopt these financial statements and, 
as proposed by the Executive Board, appropriate EUR 763 million for payment of dividend. The underlying principle of the dividend policy is that  
30-40% of net profit before exceptional items and amortisation of acquisition-related intangible assets (net profit beia) is placed at the disposal 
of shareholders for distribution as dividend. The proposed dividend amounts to EUR 1.34 per share of EUR 1.60 nominal value, of which EUR 0.52 
was paid as an interim dividend on 11 August 2016.

Supervisory Board composition, independence and remuneration

Composition
The Annual General Meeting (AGM) on 21 April 2016 re-appointed Mr. G.J. Wijers as a member of the Supervisory Board for a period of four years. 
The AGM furthermore appointed Ms. Pamela Mars-Wright and Ms. Yonca Brunini as member of the Supervisory Board for a period of four years. 
Mrs. Mary Minnick stepped down as member of the Supervisory Board after the 2016 AGM. 

The Supervisory Board has a diverse composition in terms of experience, gender, nationality and age. Three out of 11 members are women and six 
out of 11 members are non-Dutch. There are five nationalities (American, Belgian, British, Dutch and Mexican) and age ranges between 45 and 72. 
The Supervisory Board is of the opinion that a diversity of experience and skills is represented on its board. 

In line with the Dutch Act on Management and Supervision (Wet bestuur en toezicht), the profile of the Supervisory Board states that the 
Supervisory Board shall pursue that at least 30% of the seats shall be held by men and at least 30% by women. Currently, 27% (i.e. three out of 
eleven) of the Supervisory Board members are female. Diversity and gender are important drivers in the selection process. With reference thereto, 
the Supervisory Board will retain an active and open attitude as regards selecting female candidates, and has established a list of potential female 
candidates who will be considered should a vacancy in the Supervisory Board arise. The Supervisory Board notes that, in its opinion, gender is only 
one element of diversity, and that experience, background, knowledge, skills and insight are equally important and relevant criteria in selecting 
new members.

Messrs. Maarten Das, Christophe Navarre and Henk Scheffers will resign by rotation from the Supervisory Board at the AGM on 20 April 2017. 
Messrs. Das and Navarre are eligible for reappointment for a period of four years. A non-binding nomination for their reappointment will be 
submitted to the AGM. The notes to the agenda contain further information on the proposed re-appointments.

Mr. Scheffers will step down from the Supervisory Board after the AGM on 20 April 2017. Mr. Scheffers has been a member of the Supervisory Board 
since 2013, and was Chairman of the Audit Committee. The Supervisory Board is grateful for his commitment over the past four years and for the 
way he contributed to the Supervisory Board and the Audit Committee meetings. 

Independence
The Supervisory Board endorses the principle that the composition of the Supervisory Board shall be such that its members are able to act critically 
and independently of one another and of the Executive Board and any particular interests. In a strictly formal sense, Messrs. Astaburuaga Sanjinés, 
de Carvalho, Das and Fernández Carbajal do not meet the applicable criteria for ‘independence’ as set out in the Dutch Corporate Governance Code 
dated 10 December 2008. However, the Supervisory Board has ascertained that Messrs. Astaburuaga Sanjinés, de Carvalho, Das and Fernández 
Carbajal in fact act critically and independently.

Remuneration
The AGM determines the remuneration of the members of the Supervisory Board. In 2011, the AGM resolved to adjust the remuneration 
of the Supervisory Board effective 1 January 2011. The detailed amounts are stated in the notes to the financial statements.

47 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

To the Shareholders (continued)

Meetings and activities of the Supervisory Board
During 2016, the Supervisory Board held seven meetings with the Executive Board. The agenda included subjects such as the Company’s strategy, 
its financial position, the results of the Regions and operating companies, acquisitions, large investment proposals, the yearly budget, management 
changes and the internal risk management and control system. The external auditor attended the meeting in which the annual results were 
discussed. In 2016, specific attention was given to the following:

 – The Supervisory Board had a two-day meeting with the Executive Board to discuss the Company’s strategic priorities and main risks of the 
business. During this meeting, members of the Executive Team presented their respective strategic topics and risks per region or function, 
as the case may be.

 – The Supervisory Board visited Monterrey, Mexico, where the Managing Directors of Heineken Mexico, Heineken USA and Caribbean & Americas 

Export presented an update on business performance. In addition, a visit was made to the Monterrey Tech University, including the Femsa 
Biotechnology Center located on the premises of the university.

 – During the year, several representatives of senior management were invited to give presentations to the Supervisory Board. 

 – In 2016, the following subjects were presented in more detail:

 – Sustainability

 – Human Resources and succession planning.

 – Regular Executive Sessions were held without the Executive Board being present. The purpose of these sessions was to evaluate the Supervisory 
Board meetings and, where relevant, further reflect on particular subjects discussed at the meetings. One Executive Session was dedicated to 
the evaluation of the Supervisory Board relating to the performance, working methods, procedures and functioning of the Supervisory Board, its 
committees and its members as well as the functioning of the Executive Board. These evaluations were conducted on the basis of responses to a 
questionnaire submitted by the members of the Supervisory Board to the Chairman. The questionnaire covered topics such as the composition 
and expertise of the Supervisory Board, access to information, frequency and quality of the meetings, quality and timeliness of the meeting 
materials and the nature of the topics discussed during meetings. The responses provided by the Supervisory Board members indicated that the 
Board continues to be a well-functioning team. 

The Chairman of the Supervisory Board met frequently with the CEO, among others, to prepare the Supervisory Board meetings.

The Supervisory Board confirms that all Supervisory Board members have adequate time available to give sufficient attention to the concerns 
of the Company. In 2016, the attendance rate as a whole was 91%. Nearly all Supervisory Board members were able to attend all seven meetings. 
One member was frequently absent (an absence of twice or more is considered frequent). In case of absence, members are fully informed in 
advance, enabling them to provide input for the meeting, and they are also updated on the meeting outcomes.

Committees
The Supervisory Board has five Committees: the Preparatory Committee, the Audit Committee, the Selection & Appointment Committee, 
the Remuneration Committee and the Americas Committee. The terms of reference for the Committees are posted on the Company’s website.

Preparatory Committee
Composition: Messrs. Wijers (Chairman), de Carvalho, Das and Fernández Carbajal. The Preparatory Committee met seven times. The Committee 
prepares decision-making by the Supervisory Board on matters not already handled by any of the other Committees, such as in relation to 
acquisitions and investments.

Audit Committee
Composition: Messrs. Scheffers (Chairman), Astaburuaga Sanjinés, and Huët, and Mrs. Fentener van Vlissingen. The Audit Committee met 
four times. The members collectively have the experience and financial expertise to supervise the financial statements and the risk profile of 
Heineken N.V.

The Executive Board attended all meetings, and so did the external auditor, the Executive Director Global Audit, and the Senior Director Global 
Accounting and Reporting.

The Executive Director Global Audit has direct access to the Audit Committee, primarily through its Chairman. During the year, the Audit Committee 
met once with the external auditors and once with the Executive Director Global Audit, in both instances without management being present.

48 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

To the Shareholders (continued)

The Committee supervises the activities of the Executive Board with respect to the publication of financial information. The Committee reviews, 
in the presence of the Executive Board and the external auditor, the appropriateness of the half-year reporting and the annual financial statements, 
focusing on:

 – The decisions made on the selection and application of accounting policies.

 – The reliability and completeness of disclosures.

 – Compliance with financial and other reporting requirements.

 – Significant judgements, estimates and assumptions used in preparing the reports in respect of, among others, accounting for acquisitions 

and divestments, the annual impairment test and determining the level of provisions.

 – Any correspondence from regulators in relation to our financial reporting.

At the beginning of the year, the Committee reviews the audit plan of the external auditor as well as the internal audit plan. The Committee focuses 
mainly on the scoping, key risks, staffing and budget. During the year, the Committee reviews the reports of the external and the internal auditor 
in respect of these items.

Furthermore, the Committee in 2016 discussed recurring topics, such as:

 – The effectiveness and the outcome of the internal control and risk management systems, as well as changes made and improvements planned 

to these systems.

 – Functional updates in respect of Global Procurement, Financial Shared Services & Internal Control over Financial Reporting, Global Treasury 

and Tax, Pensions, Litigation and Risk Management.

 – Update on new IFRS Standards: IFRS 15 (Revenue from contracts with customers) and IFRS 16 (Leases).

 – HEINEKEN’s governance, risk and compliance (GRC) activities, including the HEINEKEN Company Rules and the HEINEKEN Code 

of Business Conduct.

 – Post Audit Reviews of large investments.

 – The outcome of the annual Letter of Representation process and the report from the Integrity Committee related to fraud reporting 

and Speak Up policy.

 – The evaluation of the external auditor, Deloitte Accountants B.V., and his proposed re-appointment for a further three-year term.

The Chairman of the Audit Committee informed the Supervisory Board of the discussions held in the Audit Committee in respect of these 
recurring topics. 

Selection & Appointment Committee
Composition: Messrs. Wijers (Chairman), de Carvalho, Das, Fernández Carbajal, and Mrs. Fentener van Vlissingen. The Selection & Appointment 
Committee met three times.

In 2016, the following subjects were discussed:

 – The composition and rotation schedule of the Supervisory Board.

 – Female representation on the Supervisory Board, including a list of potential female candidates.

 – The re-appointment of Mr. Jean-François van Boxmeer as member of the Executive Board.

Remuneration Committee
Composition: Messrs. Das (Chairman), de Carvalho, Wijers, and Huët, and Ms. Brunini. The Remuneration Committee met three times in 2016.

The Committee made recommendations to the Supervisory Board on 2016 target setting and 2015 payout levels for the STV pay and LTV awards 
to the Executive Board, and the replacement of “Organic EBIT beia Growth” performance measure by “Organic Operating Profit beia Growth” 
performance measure in the LTV plans of the Executive Board as from 2017, all of which were endorsed by the Supervisory Board. The Committee 
also reviewed the composition of the global labour market peer group, including a list of potential peer companies to replace SABMiller and Philips 
within this peer group.

The Remuneration Committee received a report on status and trends in executive remuneration and executive remuneration governance in order 
to fulfil its remuneration governance responsibilities. The report aimed to review, among other things, alignment of HEINEKEN’s remuneration 
practices with its remuneration principles, to provide an overview of HEINEKEN’s competitive remuneration positioning versus the market, to assess 
the relation between actual remuneration and performance and to update the Committee on executive compensation trends and regulatory 
developments. A copy of the report was also submitted to the full Supervisory Board.

49 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

To the Shareholders (continued)

Americas Committee
Composition: Messrs. Fernández Carbajal (Chairman), de Carvalho, and Navarre, and Ms. Mars.

The Committee advises the Supervisory Board on the overall strategic direction of the Americas Region and reviews and evaluates the performance, 
the organisation and the management in the Americas Region. The Chairman of the Executive Board and the President Americas also attend the 
Americas Committee meetings. The Committee met twice in 2016 and reviewed specific developments in the region, including financial results 
and strategic priorities, presented by the President Americas.

Executive Board composition and remuneration

Composition
Best practice provision II.1.1 of the Dutch Corporate Governance Code of 10 December 2008 recommends that an Executive Board member 
is appointed for a period of four years and that a member may be reappointed for a term of not more than four years at a time. In compliance 
with this best practice provision, the Supervisory Board has drawn up a rotation schedule in order to avoid, as far as possible, a situation in which 
Executive Board members retire at the same time.

Mr. Jean-François van Boxmeer was initially appointed for an indefinite term in 2001 and was reappointed for a period of four years in 2013. 
His current term expires on 20 April 2017. As announced on 26 October 2016, the Supervisory Board shall submit a non-binding nomination 
for the re-appointment of Mr. van Boxmeer for a period of four years at the AGM on 20 April 2017. The Supervisory Board has re-appointed 
Mr. van Boxmeer as Chairman of the Executive Board and CEO subject to his re-appointment as member of the Executive Board.

Mrs. Laurence Debroux was appointed in 2015 for a period of four years.

Pursuant to the Act on Management and Supervision, the Supervisory Board shall pursue that on the Executive Board at least 30% of the seats shall 
be held by men and at least 30% by women. The current composition of the Executive Board is compliant with this target. HEINEKEN also strives 
to appoint a well-balanced mix of men and women to its senior management. We note that there may be various pragmatic reasons – such as the 
other relevant selection criteria and the availability of suitable candidates – that could play a complicating role in achieving a well-balanced mix of 
men and women to its senior management, at least in the short term.

Remuneration
The AGM approved the current remuneration policy for the Executive Board in 2011 and 2014, respectively. Details of the policy and its 
implementation are described in the Remuneration Report.

Appreciation
The Supervisory Board wishes to express its gratitude to the members of the Executive Board and all HEINEKEN employees for their hard work 
and dedication in 2016.

Supervisory Board Heineken N.V.

Wijers 
Fernández Carbajal 
Das 
de Carvalho 
Navarre 
Huët
Amsterdam, 14 February 2017

Fentener van Vlissingen 
Mars-Wright
Brunini
Astaburuaga Sanjinés
Scheffers 

50 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Remuneration Report

The Executive Board remuneration policy reflects our longstanding remuneration 
principles of supporting the business strategy, paying for performance, and paying 
competitively and fairly. The remuneration policy and underlying principles continue 
to support our business growth in the widely diverse markets in which we operate.

For 2016, the Remuneration Committee reviewed the remuneration policy versus its implementation, and its outcome versus performance. 
With regard to policy, the Supervisory Board decided to recommend one policy change to the 2017 Annual General Meeting of Shareholders, 
related to one of the performance measures in the long-term variable award plan. With regard to implementation, the Supervisory Board concluded 
that an adjustment to the Labour market peer group was required since two companies were no longer eligible, yet that there were no reasons 
to consider any other implementation adjustments.

This Remuneration Report includes three sections: 

Part I  
Describes the prevailing Executive Board remuneration policy, as it was adopted by the AGM in 2011, and as it has been applied in 2016 and will 
be applied in 2017.

Part II  
Provides details of the Executive Board actual remuneration for performance ending in, or at year-end, 2016.

Part III  
Outlines the adjustments to the Executive Board remuneration policy and implementation for 2017.

Part I – Executive Board remuneration policy 

Remuneration principles 
The Executive Board remuneration policy is designed to meet four key principles:

Support the business strategy 
We align our remuneration policy with business strategies focused on creating long-term growth and shareholder value, while maintaining a tight 
focus on short-term financial results.

Pay for performance 
We set clear and measurable targets for our short-term variable pay and long-term variable award policies, and we pay higher remuneration when 
targets are exceeded and lower remuneration when targets are not met.

Pay competitively 
We set target remuneration to be competitive with other relevant multinational corporations of similar size and complexity.

Pay fairly 
We set target remuneration to be internally consistent and fair; we regularly review internal pay relativities between the Executive Board and senior 
managers and aim to achieve consistency and alignment where possible.

51 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Remuneration Report (continued)

Summary overview of remuneration elements
The Executive Board remuneration policy is simple and transparent in design, and consists of the following key elements: 

Remuneration element 

Description 

Strategic role

Facilitates attraction and is the basis 
for competitive pay

Rewards performance of day-to-day activities

Drives and rewards annual HEINEKEN performance 

Drives and rewards sound business decisions for 
the long-term health of HEINEKEN 

Aligns Executive Board and shareholder interests

Base salary 

Involves fixed cash compensation 

Short-term variable pay 

Aims for the median of the labour market 
peer group

Is based on achievements of annual measures, 
of which a weighted 75% relate to financial and 
operational measures for Heineken N.V. and 25% 
to individual leadership measures 

Aims, at target level, for the median of the labour 
market peer group 

Is partly paid in cash, and partly in investment 
shares with a holding period of five calendar years:

 – the part paid in shares is between 25% and 50% 

of the full gross pay, depending on the individual’s 
choice whether, and to which extent, to exceed 
the mandatory 25% share investment

 – the part in cash is paid net of taxes 

(i.e. after deduction of withholding tax 
due on the full gross pay) 

Investment shares are matched on a 1:1 basis 
after the holding period 

Long-term variable award

Is based on achievements of three-year financial 
targets for Heineken N.V. as specified on page 53

Drives and rewards sound business decisions for 
the long-term health of HEINEKEN

Aims, at target level, for the median of the labour 
market peer group

Is awarded through the vesting of shares, net of 
taxes (i.e. after deduction of withholding tax due 
on the full gross award)

Vested shares are blocked for another two years, 
to arrive at a five-year holding restriction after 
the date of the conditional performance grant

Defined Contribution Pension Plan and/or Capital 
Creation Plan

Aligns Executive Board and shareholder interests

Supports Executive Board retention

Provides for employee welfare and retirement needs

Pensions

Labour market peer group 
A global labour market peer group was adopted by the AGM in 2011, and subsequently adjusted in 2012. The median target remuneration 
of this peer group is a reference point for the target remuneration of the CEO and CFO. Each year, the Remuneration Committee validates 
the peer group to ensure relevance, and recommends adjustments to the Supervisory Board if needed. For 2016, the peer group consisted 
of the following companies: 

Anheuser-Busch InBev (BE)

Carlsberg (DK)

Coca-Cola (US)

Diageo (UK)

Henkel (DE)

Kimberley-Clark (US)

Colgate-Palmolive (US)

Mondelēz International (US)

Danone (FR)

L’Oréal (FR)

Pepsico (US)

Pernod Ricard (FR)

Philips (NL)

SABMiller (UK)

Unilever (NL)

52 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Remuneration Report (continued)

As from 2017 Philips has been removed from the Labour market peer group due to the divestment of its lighting business, thus leaving two smaller 
entities that are fairly remote from HEINEKEN industry-wise, and SABMiller has been removed due to its acquisition by Anheuser-Busch Inbev. 
Going forward the Supervisory Board has decided to include Nestlé in the Labour market peer group instead (cf. Part III).

Base salary
Base salaries are determined by reference to the median base salary levels of the aforementioned Labour market peer group. Every year, peer group 
and base salary levels are reviewed, and the Remuneration Committee may propose adjustments to the Supervisory Board taking into account 
the external labour market peer group data and internal pay relativities. The annual base salaries for 2016 were increased from EUR 1,150,000 to 
EUR 1,200,000 for the CEO, and from EUR 610,000 to EUR 720,000 for the CFO, to bring their target remuneration closer to the aspired policy levels. 
For 2017 these base salary levels apply as well. 

Short-term variable pay
The short-term variable pay (STV) is designed to drive and reward the achievements of HEINEKEN’s annual performance targets. Through its 
payout in both cash and investment shares it also drives and rewards sound business decisions for HEINEKEN’s long-term health while aligning 
Executive Board and shareholder interests at the same time. The target STV opportunities for both 2016 and 2017 are 140% of base salary for 
the CEO and 100% of base salary for the CFO. These percentage opportunities are well aligned with the Labour market peer group medians. 

The STV opportunities are for a weighted 75% based on financial and operational measures for Heineken N.V., and for a weighted 25% on individual 
leadership measures. At the beginning of each year, the Supervisory Board establishes the performance measures, their relative weights and 
corresponding targets based on HEINEKEN’s business priorities for that year. The financial and operational measures and their relative weights 
are reported in the Remuneration Report upfront; the numerical performance targets themselves are not disclosed as they are considered to be 
commercially sensitive. In the first weeks of the following year, the Supervisory Board reviews the Company and individual performance against 
the pre-set targets, and approves the STV payout levels based on the performance achieved. The performance on each of the measures is reported 
in qualitative terms in the Remuneration Report after the end of the performance period (cf. Part II). The STV payout for 2016 is, and for 2017 
remains, subject to four performance measures with equal weights: Organic Revenue Growth, Organic Net Profit beia Growth, Free Operating 
Cash Flow and Individual Leadership measures.

For each performance measure, a threshold, target and maximum performance level is set with the following STV payout, as a percentage 
of target payout:

Threshold performance – 50% of target payout

Target performance – 100% of target payout

Maximum performance – 200% of target payout.

For each measure, payout in between these performance levels is on a straight-line basis; below threshold performance the payout is zero, whereas 
beyond maximum performance it is capped at 200% of payout at target.

In line with policy, 25% of the STV payout is paid out in shares, referred to as investment shares. At their discretion, the Executive Board members 
have the opportunity to indicate before the end of the performance year whether they wish to receive up to another 25% of their STV payout 
in additional investment shares. All investment shares thus received are then blocked and cannot be sold under any circumstance, including 
resignation, for five calendar years to link the value of the investment shares to long-term Company performance. Withholding tax on the 
investment shares and on the cash part of the STV payout is settled with the cash part at the time of payout. After the blocking period is completed 
after five calendar years, the Company will match the investment shares 1:1 in the first weeks of the following year, i.e. one matching share is 
granted for each investment share. As from then, there are no holding requirements on these investment shares anymore, and there are no holding 
requirements on the resulting matching shares that remain after withholding tax on these shares. According to plan rules, matching entitlements 
will be forfeited in case of dismissal by the Company for an urgent reason within the meaning of the law (‘dringende reden’), or in case of dismissal 
for cause (‘gegronde reden’) whereby the cause for dismissal concerns unsatisfactory functioning of the Executive Board member. With this 
‘deferral-and-matching’ proposition a significant share ownership by the Executive Board is ensured, creating an increased alignment with the 
interests of shareholders. The Supervisory Board has the power to revise the amount of the STV payout to an appropriate amount if the STV payout 
that would have been payable in accordance with the agreed payment schedule would be unacceptable according to standards of reasonableness 
and fairness. The Supervisory Board is entitled to claw back all or part of the STV payout (in cash, investment shares or matching shares) insofar 
as it has been made on the basis of incorrect information about achieving the performance conditions.

53 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Remuneration Report (continued)

Long-term variable award
The long-term variable award (LTV) is designed to drive and reward sound business decisions for HEINEKEN’s long-term health, and to align 
the Executive Board with shareholder interests. The target LTV opportunities for both 2016 and 2017 are 150% of base salary for the CEO and 
125% of base salary for the CFO. 

Each year, a target number of performance shares is conditionally granted based on the aforementioned target LTV opportunity percentage 
of that year, the base salary of that year, and the closing share price of 31 December of the preceding year. The vesting of these performance 
shares is contingent on HEINEKEN’s performance over a period of three years on four fundamental financial performance measures:

Organic Revenue Growth – to drive top-line growth

Organic EBIT beia Growth – to drive profitability and operational efficiency

Earnings Per Share (EPS) beia Growth – to drive overall long-term Company performance

Free Operating Cash Flow – to drive focus on cash.

These four performance measures have equal weights to minimise the risk that participants over-emphasise one performance measure to the 
detriment of others. At the beginning of each performance period, the Supervisory Board establishes the corresponding numerical targets for these 
performance measures based on HEINEKEN’s business priorities. These targets are not disclosed upfront as they are considered to be commercially 
sensitive. In the first weeks after the end of the performance period, the Supervisory Board reviews the Company’s performance against the pre-set 
targets, and approves the LTV vesting based on the performance achieved. The performance on each of the measures is reported in qualitative 
terms in the Remuneration Report after the performance period has been completed (cf. Part II).

For each performance measure, a threshold, target and maximum performance level is set with the following performance share vesting schedule:

Threshold performance – 50% of performance shares vests

Target performance – 100% of performance shares vests

Maximum performance – 200% of performance shares vests.

For each measure, vesting in between these performance levels is on a straight-line basis; below threshold performance the vesting is zero, whereas 
beyond maximum performance it is capped at 200% of vesting at target.

The Supervisory Board has the power to revise the amount of performance shares that will vest to an appropriate number if the number of 
performance shares that would have vested under the agreed vesting schedule would be unacceptable according to standards of reasonableness 
and fairness. The Supervisory Board is entitled to claw back all or part of the shares transferred to the Executive Board members upon vesting 
(or the value thereof) insofar as vesting occurred on the basis of incorrect information about achieving the performance conditions. The vested 
performance shares that remain after withholding tax are subject to an additional holding restriction of two years, to arrive at a five-year holding 
restriction after the date of the conditional performance grant.

As from the 2017 grant, the performance measure ‘Organic EBIT beia Growth’ is replaced by ‘Organic Operating Profit beia Growth’, pending 
approval by the Annual General Meeting of Shareholders on 20 April 2017 (cf. Part III). 

Pay mix
The mix between fixed pay and variable pay for various levels of performance is illustrated below. In these charts, fixed pay refers to base salary only, 
excluding pensions and other emoluments, and variable pay consists of the aforementioned short-term variable pay and long-term variable award 
opportunities, including the ‘deferral-and-matching’ proposition. Share price movements during performance and holding periods are hereby not 
included since these are unknown in the context of target remuneration.

54 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Remuneration Report (continued)

CEO target pay mix 2016-2017

100%

36%

64%

22%

12%

78%

88%

Below threshold performance

At threshold performance

At target performance

At/beyond max performance

CFO target pay mix 2016-2017

100%

58%

42%

27%

15%

73%

85%

Below threshold performance

At threshold performance

At target performance

At/beyond max performance

  Fixed pay 

  Variable pay

Pensions
The members of the Executive Board participate in a Capital Creation Plan. In such a plan the Executive Board member receives employer 
contributions, for pension capital accrual, as taxable income. As of 2015, Dutch fiscal legislation introduced a cap of EUR 100,000 on the 
pensionable salary for tax-qualified pension plans, implying that beyond this salary level pensions can no longer be accrued in a tax-qualified way. 
As a consequence, the pension plans for new top executives under Dutch employment contract below Executive Board have been changed into 
a taxable capital creation employer contribution of 18% of base salary, minus the maximum tax-exempt employer contribution that can still be 
invested into a tax-qualified defined-contribution scheme (which contribution the employer provides as well). As of 2015, the same arrangement 
applies to new members of the Executive Board as well, hence to our current CFO, with the understanding that as a non-Dutch national she receives 
the full 18% contribution in the form of taxable income. For the CEO the same capital creation arrangement as for 2014 remained in force, since the 
existing top executives below the Executive Board at that time were compensated on an individual basis for the aforementioned fiscal salary cap 
on pensions as from 2015, thereby making a change in the CEO’s capital creation scheme irrelevant.

Compensation rights on termination of employment/service agreement
If the Company gives notice of termination of the employment agreement of Mr. Van Boxmeer for a reason which is not an urgent reason 
(‘dringende reden’) within the meaning of the law, the Company shall pay severance compensation to Mr. Van Boxmeer on expiry of his 
employment agreement. This severance compensation shall be set on the basis of the notion of reasonableness taking into account all the 
circumstances of the matter, including whether Mr. Van Boxmeer shall be bound by a non-competition obligation and whether any allowance 
is paid by the Company in relation to this non-competition obligation. In case of dismissal for cause (‘ontslag met gegronde reden’) whereby the 
cause for dismissal concerns unsatisfactory functioning of Mr. Van Boxmeer, the severance compensation cannot exceed one year’s base salary.

If the Company gives notice of termination of the service agreement of Mrs. Debroux for a reason which is not an urgent reason (‘dringende 
reden’) within the meaning of the law, or decides not to extend the service agreement upon its expiry, or if the AGM does not re-appoint 
Mrs. Debroux as member of the Executive Board for a subsequent term, the Company shall pay Mrs. Debroux an amount equal to two years 
of base salary (in the event of termination during or upon expiry of Mrs. Debroux’s first four-year term), or an amount equal to one year’s base salary 
(in the event of termination during or upon expiry of any subsequent term), respectively.

Loans
HEINEKEN does not provide loans to the members of the Executive Board.

55 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Remuneration Report (continued)

Part II – The Executive Board actual remuneration for performance ending in, or at year-end, 2016 

The following table provides an overview of the Executive Board actual remuneration that became unconditional in, or at year-end, 2016. 
For disclosures in line with IFRS reporting requirements, which are ‘accrual-based’ over earning/performance periods and partly depend 
on estimations/ assumptions, see note 33 ‘Related parties’ on page 121. The Supervisory Board conducted a scenario analysis with respect 
to possible outcomes of the variable remuneration disclosed in this section.

2014-2016 Long-term
variable award

Matching 
entitlements

(1) Base salary  
in EUR

(2) 2016  
Short-term 
variable pay  
in EUR

(3) No. of 
performance 
shares 
vesting

(4) Value of 
performance 
shares vesting 
in EUR

(5) No. of 
matching 
entitlements 
vesting

(6) Value of 
matching 
entitlements 
vesting in EUR

(7) Pension  
cost 
in EUR

(8) No. of 
extraordinary 
shares vesting

Extraordinary 
Share Grants

(9) Value of 
extraordinary 
shares vesting 
in EUR

(10) Other 
emoluments  
in EUR

Van Boxmeer

1,200,000 3,360,000

61,508 4,383,060

23,272

1,658,363

944,208

–

–

21,335

Debroux

720,000 1,440,000

–

–

–

–

138,531

1,000

81,840

159,566

ad (1) – Base salary
These base salaries have been paid to the members of the Executive Board for 2016.

ad (2) – 2016 Short-term variable pay 
The 2016 Short-term variable pay (STV) relates to the performance year 2016, and becomes payable in 2017. The STV pay for 2016 was subject 
to four performance measures: Organic Revenue Growth, Organic Net Profit beia Growth, Free Operating Cash Flow and individual leadership 
measures, all with a weight of 25%. The Supervisory Board determined the results against the pre-set targets on these measures as follows:

Organic Revenue Growth – at maximum performance

Organic Net Profit beia Growth – at maximum performance

Free Operating Cash Flow – at maximum performance

Individual leadership measures – at maximum performance.

The resulting STV payout for 2016 is equal to 200% of payout at target level for both members of the Executive Board. In line with policy, 
25% of the STV payout is paid out in investment shares against the closing share price of 15 February 2017, the publication date of these financial 
statements. In addition, the Executive Board members have had the opportunity to indicate before the end of the 2016 performance year whether 
they wished to receive up to another 25% of their STV payout in additional investment shares; for 2016 the Executive Board members did not elect 
to receive additional investment shares beyond the mandatory 25% share investment. The investment shares are restricted for sale for five calendar 
years, after which they are matched 1:1 by matching shares. Revision and clawback provisions apply to this award, including the related matching 
share entitlement. The table below provides an overview of the investment shares at year-end that were awarded as part of STV payouts in the 
past, and that have remained blocked and await 1:1 matching by the Company, provided the conditions thereto are met. Only when the holding 
period of the investment shares has been completed, will the matching share entitlements be converted into shares and transferred to the recipient.

Van Boxmeer

Debroux

STV payout for 

% of STV  
payout invested  
in shares 

No. of investment

Award date 

 shares awarded1 

Value of investment 
shares as of the 
award date in EUR 

End of  
blocking period 

2016

2015

2014

2013

2012

2016

2015

25%

50%

25%

50%

50%

25%

50%

15.02.2017

10.02.2016

11.02.2015

12.02.2014

13.02.2013

15.02.2017

10.02.2016

t.b.d.

20,105

10,427

11,910

12,391

t.b.d.

5,713

840,000

1,465,051

692,249

563,462

680,638

360,000

416,306

31.12.2021

31.12.2020

31.12.2019

31.12.2018

31.12.2017

31.12.2021

31.12.2020

Value of  
investment shares 
as of 31.12.2016 in
 EUR2

n.a.

1,432,682

743,028 

848,707

882,983

n.a.

407,108

 1  The number of investment shares awarded in relation to the STV payout for 2012 and beyond is determined by dividing the part of the STV payout that is invested in shares by the closing 
share price of the date of publication of the financial statements for that year.

2 The share price as of 31 December 2016 is EUR 71.26.

56 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Remuneration Report (continued)

ad (3) – 2014-2016 Long-term variable award: number of performance shares vesting
The 2014-2016 Long-term variable award (LTV) relates to the performance period 2014-2016 and vests shortly after 15 February 2017, the 
publication date of these financial statements. The vesting of the LTV award for performance period 2014-2016 is subject to Heineken N.V. 
performance on four financial measures with equal weights. The Supervisory Board determined the results against the pre-set targets as follows:

Organic Revenue Growth – between target and maximum performance

Organic EBIT beia Growth – between target and maximum performance

Earnings Per Share (EPS) beia Growth – at maximum performance

Free Operating Cash Flow – between target and maximum performance.

As a result, the vesting of the LTV grant for performance period 2014-2016 will be equal to 175% of the vesting at target level. For the CEO this plan 
performance implies that 61,508 shares will vest shortly after 15 February 2017, as a result of the 35,147 conditional performance shares granted 
to him in 2014. For the CFO there is no vesting from this plan since the first LTV plan she participates in is the 2015-2017 plan, as a result of her 
appointment to the Executive Board on 23 April 2015. The resulting share awards are defined in gross terms (i.e. before deduction of withholding tax 
due); the actual net shares awarded (i.e. after withholding tax due) remain blocked for an additional period of two years until 13 February 2019, also 
in case of resignation during that period. Revision and clawback provisions apply to this award. The table below provides an overview of outstanding 
LTV awards (awards granted but not yet vested, or awards vested but still blocked) as of 31 December 2016.

Van Boxmeer

Debroux

No. of shares 
conditionally 
granted at 
target level1

Value of shares 
conditionally 
granted as of the 
grant date in EUR

22,852

29,263

35,147

34,179

44,031

11,426

11,857

1,665,225

1,942,771

1,662,805

1,877,452

1,668,775

832,613

787,186

No. of shares 
vesting on the
 vesting date3
 (before tax)

No. of shares 
vesting on the
 vesting date4
(after tax)

End of  
blocking period

Value of unvested 
or blocked shares 
as of 31.12.20165
 in EUR 

t.b.d.

t.b.d.

61,508 

58,447

57,681

t.b.d.

t.b.d.

t.b.d.

t.b.d.

31,143 

29,593

29,205

t.b.d.

t.b.d.

02.2021

02.2020

02.2019

02.2018

02.2017

02.2021

02.2020

824,478

1,055,788

2,219,250 

2,108,797

2,081,148 

537,372

557,610

Vesting date2

02.2019

02.2018

02.2017

02.2016

02.2015

02.2019

02.2018

Grant date

2016

2015

2014

2013

2012

2016

2015

1 Determined according to plan rules, using the closing share price of 31 December of the year preceding the grant date.

2 The vesting date is shortly after the publication of the financial statements after completion of the performance period.

3 Vested shares are disclosed in gross terms (i.e. before deduction of withholding tax due).

4 Vested shares are disclosed in net terms (i.e. after deduction of withholding tax due).

5  The value for the grants in 2012, 2013 and 2014 is based on the actual number of shares vesting on the vesting date after tax withholding, i.e. after applying the relevant income tax rate, 
whereas the value for the grants in 2015 and 2016 is based on the number of performance shares conditionally granted at target level (since the number of performance shares vesting 
is yet unknown) after applying the relevant income tax rate. The share price as of 31 December 2016 is EUR 71.26.

ad (4) – 2014-2016 Long-term variable award: value of performance shares vesting
The value of performance shares vesting is based on the share price as of 31 December 2016 of EUR 71.26.

ad (5) – Number of matching entitlements vesting
These entries refer to the number of matching share entitlements that vested after year-end 2016, as a result of the investment in shares of part 
of the STV payout for performance year 2011, and holding on to these investment shares until year-end 2016. For the CEO this number of matching 
shares is the result of a 50% investment of this STV payout in investment shares at the time. For the CFO there is no vesting from this plan yet, 
given her later appointment to the Executive Board on 23 April 2015.

ad (6) – Value of matching entitlements vesting
The value of matching share entitlements vesting is based on the share price as of 31 December 2016 of EUR 71.26.

57 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Remuneration Report (continued)

ad (7) – Pension cost
The pension costs involve the employer contributions paid in the Capital Creation Plan as well as the employer contributions to the risk insurances 
for death and disability.

ad (8) – Extraordinary share grants: number of shares vesting
Mrs. Debroux received an extraordinary grant of 2,000 share entitlements upon her appointment as member of the Executive Board in April 2015, 
as compensation for forfeited variable remuneration by her previous employer; 50% of this grant vested immediately, which was included in the 
remuneration table last year, and the other 50% vested in 2016, which is thus included in the remuneration table this year.

The table below provides an overview of the Extraordinary share awards and the Retention share award that have vested but are still blocked 
as of 31 December 2016; there are no such awards to members of the Executive Board that are still unvested. The Retention share award 
to Mr. Van Boxmeer vested in April 2015; a further three-year holding period applies to this share award. The Extraordinary share award to 
Mr. Van Boxmeer vested at grant in 2013; to this share award a five-year holding period applies as from grant. The Extraordinary share awards 
to Mrs. Debroux are both vested now, yet blocked for five years from the moment of grant, i.e. until 24 April 2020.

Award

Grant date

Value of shares 
conditionally 
granted as of the 
grant date in EUR

No. of shares
 granted1

No. of shares 
vesting on the
 vesting date2

End of  
blocking period

Value of unvested 
or blocked shares 
as of 31.12.20163
in EUR 

Vesting date

Van Boxmeer

Debroux

Extraordinary 
share award

Retention 
share award

Extraordinary 
share award

Extraordinary 
share award

26.04.2013 

45,893

2,520,000

26.04.2013

24,373

26.04.2018

1,736,820

26.04.2013

27,317

1,500,000

26.04.2015

27,317

26.04.2018

1,946,609 

24.04.2015

1,000

73,640

24.04.2015

681

24.04.2020

48,528

24.04.2015

1,000

73,640

24.04.2016

675

24.04.2020

48,101

1 The ‘Number of shares granted’ refers to the grant in gross terms (i.e. before tax withholding).

 2  As the table reveals, income tax is withheld from the Extraordinary share awards themselves; the Retention share award to Mr. Van Boxmeer has vested ‘gross’, 
i.e. withholding tax has been withheld and paid from other sources than the share award itself.

3 The value of the share awards is based on the ‘Number of shares vesting on the vesting date’.

ad (9) – Extraordinary share grants: value of shares vesting
The value of the Extraordinary Share Award vesting for Mrs. Debroux is based on the closing share price of EUR 81.84 of 22 April 2016, i.e. the final 
closing share price prior to the vesting date of 24 April 2016.

ad (10) – Other emoluments
The amount for Mr. Van Boxmeer involves his car benefit-in-kind. The amount for Mrs. Debroux involves housing allowance (grossed-up), schooling 
cost for her children, and car benefit-in-kind.

58 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Remuneration Report (continued)

Actual remuneration paid to former members of the Executive Board
The resignation per 1 May 2015 of the former CFO Mr. Hooft Graafland has been considered a retirement under the LTV Plan Rules. Given existing 
agreements from 2005 for a specific group of senior managers (including the Executive Board members at the time) to compensate for the 
negative effects of a structural change in their variable pay plan designs, this implied that unvested LTV awards as of his resignation date will 
continue to be subject to vesting at their regular vesting dates, insofar and to the extent that the predetermined performance conditions are met. 
Shares that may vest under these plans will be subject to a holding period of two years in accordance with the LTV Plan Rules, to arrive at a five-year 
holding restriction after the date of the conditional performance grant. For Mr. Hooft Graafland this involved the three Long-term variable award 
plans over performance years 2013-2015, 2014-2016 and 2015-2017 respectively. Last year the remuneration related to the vesting of the 2013-
2015 plan has been disclosed. Following year-end 2016 the 2014-2016 plan has vested with a performance of 175% as mentioned under ‘ad (3)’ 
above, implying a vesting of 28,972 shares for Mr. Hooft Graafland and, given an end-of-year share price of EUR 71.26, a value of EUR 2,064,545.

Hooft Graafland

2014-2016 Long-term
variable award

No. of  
performance 
shares vesting

Value of  
performance 
shares vesting 
 in EUR 

28,972

2,064,545

Part III – Adjustments to the Executive Board remuneration policy and implementation for 2017 

The Supervisory Board reviewed the remuneration policy versus its implementation, and concluded to recommend one policy change to the 2017 
Annual General Meeting of Shareholders, and to adjust one element in its implementation. 

Policy change, pending approval by the Annual General Meeting of Shareholders in April 2017
Under the Executive Board remuneration policy, the Long-term variable award plan currently includes ‘Organic EBIT beia Growth’, with a weight 
of 25%, as a means to measure the Company’s profitability. This EBIT measure includes the Company’s share of Net Profit from Joint Ventures 
and Associates (i.e. entities that are not consolidated by the Company). Operating Profit on the other hand does not include the Company’s share 
of Net Profit from Joint Ventures and Associates, but solely reflects the profit earned from the entities that are consolidated by the Company. 
Therefore, Operating Profit better reflects the profitability that is under the direct control of management, as management does not have full 
control over Joint Ventures and Associates. 

Furthermore, Operating Profit measures profitability in a more consistent manner: it does not include any interest or tax performance either at 
Joint Ventures and Associates or at fully consolidated entities, whereas EBIT does include these performance items at Joint Ventures and Associates. 
Operating Profit is also the relevant measure when calculating operating profit margin, and is already used to measure profitability internally.

As a result, the Supervisory Board is of the opinion that ‘Organic Operating Profit beia Growth’ is a more suitable means than ‘Organic EBIT beia 
Growth’ to measure the Company’s profitability within the context of the Long-term variable award plan, and proposes to replace the latter with 
the former measure, also with a weight of 25%, effective as of the 2017-2019 performance plan. A secondary benefit of this replacement is that 
it will also simplify our internal reporting. For the sake of completeness, it is noted that ‘Organic EBIT beia Growth’ will remain as a performance 
measure in the pending 2015-2017 and 2016-2018 performance plans.

Replacements in the Labour market peer group
As from 2017 Philips has been removed from the Labour market peer group due to the divestment of its lighting business, thus leaving two 
smaller entities that are fairly remote from HEINEKEN industry-wise, and SABMiller has been removed due to its acquisition by Anheuser-Busch 
Inbev. Going forward the Supervisory Board has decided to include Nestlé in the Labour market peer group instead, given its industry proximity 
to Heineken.

Supervisory Board Heineken N.V. 
Amsterdam, 14 February 2017

59 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Consolidated Income Statement

For the year ended 31 December

In millions of EUR

Revenue

Other income

Raw materials, consumables and services

Personnel expenses

Amortisation, depreciation and impairments

Total expenses

Results from operating activities
Interest income

Interest expenses

Other net finance income/(expenses)

Net finance expenses
Share of profit of associates and joint ventures and impairments thereof (net of income tax)

Profit before income tax
Income tax expense

Profit 
Attributable to:

Equity holders of the Company (net profit)

Non-controlling interests

Profit 

Weighted average number of shares – basic

Weighted average number of shares – diluted

Basic earnings per share (EUR)

Diluted earnings per share (EUR)

Note

5

8

9

10

11

12

12

12

16

13

2016

20,792

2015

20,511

46

411

(13,003)

(3,263)

(1,817)

(12,931)

(3,322)

(1,594)

(18,083)

(17,847)

2,755

60

(419)

(134)

(493)

150

2,412

(673)

1,739

1,540

199

1,739

3,075
60

(412)

(57)

(409)
172

2,838
(697)

2,141

1,892

249

2,141

23

569,737,210

572,292,454

23 570,370,392

572,944,188

23

23

2.70

2.70

3.31

3.30

60 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Consolidated Statement of Comprehensive Income

For the year ended 31 December

In millions of EUR

Profit

Other comprehensive income:

Items that will not be reclassified to profit or loss:
Actuarial gains and losses

Items that may be subsequently reclassified to profit or loss:
Currency translation differences

Recycling of currency translation differences to profit or loss

Effective portion of net investment hedges

Effective portion of changes in fair value of cash flow hedges

Effective portion of cash flow hedges transferred to profit or loss

Net change in fair value available-for-sale investments

Recycling of fair value of available-for-sale investments to profit or loss

Share of other comprehensive income of associates/joint ventures

Other comprehensive income, net of tax

Total comprehensive income

Attributable to:

Equity holders of the Company

Non-controlling interests

Total comprehensive income

Note

2016

1,739

2015

2,141

24

24

24

24

24

24

24

24

24

24

(252)

(908)

 – 

44

6

41

140

 – 

 – 

(929)

810

660

150

810

95

(43)

129

15

23

24

43

(16)

7

277

2,418

2,150

268

2,418

61 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Consolidated Statement of Financial Position

As at 31 December

In millions of EUR

Assets
Property, plant and equipment

Intangible assets

Investments in associates and joint ventures

Other investments and receivables

Advances to customers

Deferred tax assets

Total non-current assets
Inventories

Other investments

Trade and other receivables

Prepayments 

Income tax receivables

Cash and cash equivalents

Assets classified as held for sale

Total current assets

Total assets

Equity
Share capital

Share premium

Reserves

Retained earnings

Equity attributable to equity holders of the Company
Non-controlling interests

Total equity

Liabilities
Loans and borrowings

Tax liabilities

Employee benefits

Provisions

Deferred tax liabilities

Total non-current liabilities
Bank overdrafts and commercial papers

Loans and borrowings

Trade and other payables

Tax liabilities

Provisions

Liabilities classified as held for sale

Total current liabilities

Total liabilities

Total equity and liabilities

Note

2016

2015*

14

15

16

17

18

19

17

20

21

7

22

22

22

25

26

28

18

21

25

29

28

7

9,232

17,424

2,166

1,077

274

1,011

31,184

1,618

 – 

3,052

328

47

3,035

57

8,137

39,321

922

2,701

(1,173)

10,788

13,238

1,335

14,573

9,552

18,183

1,985

856

266

958

31,800
1,702

16

2,873

343

33

3,232

123

8,322

40,122

922

2,701

(655)

10,567

13,535
1,535

15,070

10,954

10,658

3

1,420

302

1,672

14,351

1,669

1,981

6,224

352

154

17

10,397

24,748

39,321

3

1,289

320

1,858

14,128
2,950

1,397

6,013

379

154

31

10,924

25,052

40,122

*  Revised to reflect the change in accounting policy on netting cash and overdraft balances in cash pooling arrangements with legally enforceable rights to offset. Refer to note 2(e) 
changes in accounting policies and note 21 Cash and cash equivalents for further details. 

62 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Consolidated Statement of Cash Flows

For the year ended 31 December

In millions of EUR

Operating activities
Profit

Adjustments for:

Amortisation, depreciation and impairments

Net interest expenses

Gain on sale of property, plant and equipment, intangible assets  
and subsidiaries, joint ventures and associates

Investment income and share of profit and impairments of associates and joint ventures and 
dividend income on available-for-sale and held-for-trading investments

Income tax expenses

Other non-cash items

Cash flow from operations before changes in working capital and provisions
Change in inventories

Change in trade and other receivables

Change in trade and other payables

Total change in working capital
Change in provisions and employee benefits

Cash flow from operations
Interest paid

Interest received

Dividends received

Income taxes paid

Cash flow related to interest, dividend and income tax

Cash flow from operating activities

Investing activities
Proceeds from sale of property, plant and equipment and intangible assets

Purchase of property, plant and equipment

Purchase of intangible assets

Loans issued to customers and other investments

Repayment on loans to customers

Cash flow (used in)/from operational investing activities

Free operating cash flow

Acquisition of subsidiaries, net of cash acquired

Acquisition of/additions to associates, joint ventures and other investments

Disposal of subsidiaries, net of cash disposed of

Disposal of associates, joint ventures and other investments

Cash flow (used in)/from acquisitions and disposals

Cash flow (used in)/from investing activities

Note

2016

2015

1,739

2,141

11

12

8

13

6/7

1,817

359

(46)

(161)

673

332

4,713

(20)

(228)

328

80

(73)

4,720

(441)

70

118

(749)

(1,002)

3,718

116

(1,757)

(109)

(219)

24

(1,945)

1,773

(9)

(68)

15

 – 

(62)

(2,007)

1,594

352

(411)

(182)

697

89

4,280
27

(59)

403

371
(165)

4,486
(446)

87

159

(797)

(997)

3,489

83

(1,638)

(92)

(195)

45

(1,797)

1,692

(757)

(543)

979

54

(267)

(2,064)

63 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Consolidated Statement of Cash Flows (continued)

For the year ended 31 December

In millions of EUR

Financing activities
Proceeds from loans and borrowings

Repayment of loans and borrowings

Dividends paid

Purchase own shares and shares issued

Acquisition of non-controlling interests

Other

Cash flow (used in)/from financing activities

Net cash flow
Cash and cash equivalents as at 1 January

Effect of movements in exchange rates

Cash and cash equivalents as at 31 December

Note

2016

2015

1,670

(1,001)

(1,031)

(31)

(294)

15

(672)

1,039

282

45

1,366

1,888

(1,753)

(909)

(377)

(21)

(1)

(1,173)

252
73

(43)

282

6

21

64 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Consolidated Statement of Changes in Equity

In millions of EUR

Note

Share 
capital

Share 
premium

Translation 
reserve

Hedging 
reserve

Fair value 
reserve

Other legal 
reserves

Reserve for 
own shares

Retained 
earnings

Equity 
attributable 
to equity 
holders 
 of the 
Company

Non-
controlling 

interests Total equity

Balance as at 
1 January 2015
Profit

Other comprehensive 
income

24

Total comprehensive 
income
Transfer to retained 
earnings

Dividends to 
shareholders

Purchase/reissuance 
own/non-controlling 
shares

Own shares delivered

Share-based 
payments

Acquisition of non-
controlling interests 
without a change 
in control

Changes in 
consolidation

Balance as at 
31 December 2015

22

6

922

2,701

(1,097)

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

80

80

 – 

 – 

 – 

 – 

 – 

 – 

 – 

(99)

 – 

52

52

 – 

 – 

 – 

 – 

 – 

 – 

 – 

96

 – 

26

26

 – 

 – 

 – 

 – 

 – 

 – 

 – 

743

186

(70)

9,213

12,409

1,043

13,452

 – 

1,706

1,892

249

2,141

 – 

 – 

100

258

19

277

186

 – 

1,806

2,150

268

2,418

(210)

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

210

 – 

 – 

 – 

(676)

(676)

(248)

(924)

(384)

22

 – 

(22)

(384)

 – 

 – 

32

32

10

 – 

 – 

(374)

 – 

32

 – 

 – 

4

 – 

4

 – 

(2)

2

464

464

922

2,701

(1,017)

(47)

122

719

(432) 10,567

13,535

1,535

15,070

65 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Consolidated Statement of Changes in Equity (continued)

In millions of EUR

Note

Share 
capital

Share 
premium

Translation 
reserve

Hedging 
reserve

Fair value 
reserve

Other legal 
reserves

Reserve for 
own shares

Retained 
earnings

Equity 
attributable 
to equity 
holders 
 of the 
Company

Non-
controlling 

interests Total equity

Balance as at 
1 January 2016
Profit

Other comprehensive 
income

24

Total comprehensive 
income
Transfer to/(from) 
retained earnings

Dividends to 
shareholders

Purchase/reissuance 
own/non-controlling 
shares

Own shares delivered

Share-based 
payments

Acquisition of non-
controlling interests 
without a change 
in control

Changes in 
consolidation

Balance as at 
31 December 2016

22

6

922

2,701

(1,017)

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

(812)

(812)

 – 

 – 

 – 

 – 

 – 

 – 

 – 

(47)

 – 

46

46

 – 

 – 

 – 

 – 

 – 

 – 

 – 

122

 – 

719

153

(432) 10,567

13,535

1,535

15,070

 – 

1,387

1,540

199

1,739

140

 – 

 – 

(254)

(880)

(49)

(929)

140

153

 – 

1,133

660

150

810

 – 

 – 

 – 

 – 

 – 

 – 

 – 

(34)

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

34

 – 

 – 

 – 

(786)

(786)

(261)

(1,047)

(39)

28

 – 

(28)

(39)

 – 

 – 

13

13

8

 – 

 – 

(31)

 – 

13

 – 

 – 

(145)

(145)

(144)

(289)

 – 

 – 

47

47

922

2,701

(1,829)

(1)

262

838

(443) 10,788

13,238

1,335

14,573

66 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Notes to the Consolidated Financial Statements

1. Reporting entity 

Heineken N.V. (the ‘Company’) is a company domiciled in the Netherlands. The address of the Company’s registered office is Tweede 
Weteringplantsoen 21, Amsterdam. The consolidated financial statements of the Company as at and for the year ended 31 December 2016 
comprise the Company, its subsidiaries (together referred to as ‘HEINEKEN’ and individually as ‘HEINEKEN’ entities) and HEINEKEN’s interest in 
jointly controlled entities and associates. The Company is registered in the Trade Register of Amsterdam No. 33011433. HEINEKEN is primarily 
involved in the brewing and selling of beer. 

2. Basis of preparation 

(a) Statement of compliance 
The consolidated financial statements have been prepared in accordance with International Financial Reporting Standards (IFRS) as endorsed 
by the European Union (EU) and also comply with the financial reporting requirements included in Part 9 of Book 2 of the Dutch Civil Code. 
All standards and interpretations issued by the International Accounting Standards Board (IASB) and the International Financial Reporting 
Interpretations Committee (IFRIC) effective year-end 2016 have been adopted by the EU. Consequently, the accounting policies applied by the 
Company also comply fully with IFRS as issued by the IASB. 

The consolidated financial statements have been prepared by the Executive Board of the Company and authorised for issue on 14 February 2017 
and will be submitted for adoption to the Annual General Meeting of Shareholders on 20 April 2017.

(b) Basis of measurement 
The consolidated financial statements have been prepared on the historical cost basis unless otherwise indicated. 

The methods used to measure fair values are discussed further in notes 3 and 4.

(c) Functional and presentation currency 
These consolidated financial statements are presented in Euro, which is the Company’s functional currency. All financial information presented 
in Euro has been rounded to the nearest million unless stated otherwise. 

(d) Use of estimates and judgements 
The preparation of consolidated financial statements in conformity with IFRS requires management to make judgements, estimates and 
assumptions that affect the application of accounting policies and the reported amounts of assets and liabilities, income and expenses. 
Actual results may differ from these estimates. 

Estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the period in which 
the estimates are revised and in any future periods affected. 

In particular, information about assumptions and estimation uncertainties and critical judgements in applying accounting policies that have the 
most significant effect on the amounts recognised in the consolidated financial statements are described in the following notes: 

Note 6 Acquisitions and disposals of subsidiaries and non-controlling interests 

Note 15 Intangible assets 

Note 16 Investments in associates and joint ventures 

Note 17 Other investments and receivables 

Note 18 Deferred tax assets and liabilities 

Note 26 Employee benefits 

Note 28 Provisions 

Note 29 Trade and other payables 

Note 30 Financial risk management and financial instruments 

Note 32 Contingencies. 

67 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

(e) Changes in accounting policies 

(i) Netting cash pooling arrangements with legally enforceable rights to offset 
HEINEKEN previously presented the cash and overdraft balances within cash pooling arrangements on a net basis in the statement of financial 
position, based on the legally enforceable right to offset and the intention to settle on a net basis. In March 2016 the IFRS Interpretations 
Committee (IFRIC) decided on when and whether entities are able to offset balances in accordance with IAS 32. HEINEKEN has revised 
its accounting policy accordingly, by applying the stricter IFRIC interpretation on the intention to settle on a net basis. 

This change in accounting policy has been accounted for retrospectively and as a result of this, the amount of ‘Cash and cash equivalents’ and ‘Bank 
overdrafts and commercial papers’ increased by EUR 2,408 million as per 31 December 2015. Legal offset rights for the cash pooling arrangements 
continue to be in place. The amount subject to legal offset rights, but not netted in the statement of financial position is EUR 1,489 million per 
31 December 2016. If netted, ‘Cash and cash equivalents’ would amount to EUR 1,546 million and ‘Bank overdrafts and commercial papers’ 
to EUR 180 million. Refer to note 21 for further details. The Net interest-bearing debt position remains unchanged. 

(ii) Other changes 
HEINEKEN has adopted the following new standards and amendments to standards, including any consequential amendments to other standards, 
with a date of initial application of 1 January 2016:

 – Disclosure Initiative (amendments to IAS 1) 

 – Regulatory Deferral Accounts (IFRS 14) 

 – Accounting for Acquisitions of Interests in Joint Operations (amendments to IFRS 11) 

 – Bearer Plants (amendments to IAS 16 and IAS 41) 

 – Classification of Acceptable Methods of Depreciation and Amortisation (amendments to IAS 16 and IAS 38) 

 – Applying the consolidation exemption (amendments to IFRS 10, IFRS 12 and IAS 28) 

 – Equity method in separate financial statements (amendments to IAS 27) 

 – Annual Improvements to IFRS’s 2012-2014 Cycle.

These changes had no significant impact on the disclosures or amounts recognised in HEINEKEN’s consolidated financial statements. 

Notes to the Consolidated Financial Statements (continued)68 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

3. Significant accounting policies 

General 
The accounting policies set out below have been applied consistently to all periods presented in these consolidated financial statements and have 
been applied consistently by HEINEKEN entities. 

(a) Basis of consolidation 

(i) Business combinations 
Business combinations are accounted for using the acquisition method as at the acquisition date, which is the date on which control is transferred 
to HEINEKEN. HEINEKEN controls an entity when it is exposed to, or has rights to, variable returns from its involvement with the entity and has the 
ability to affect those returns through its power over the entity. 

HEINEKEN measures goodwill at the acquisition date as the fair value of the consideration transferred plus the fair value of any previously held 
equity interest in the acquiree and the recognised amount of any non-controlling interests in the acquiree, less the net recognised amount (generally 
fair value) of the identifiable assets acquired and liabilities assumed. When the excess is negative, a bargain purchase gain is recognised immediately 
in profit or loss. 

The consideration transferred does not include amounts related to the settlement of pre-existing relationships. Such amounts are generally 
recognised in profit or loss. 

Costs related to the acquisition, other than those associated with the issue of debt or equity securities, that HEINEKEN incurs in connection with 
a business combination are expensed as incurred. 

Any contingent consideration payable is recognised at fair value at the acquisition date. If the contingent consideration is classified as equity, 
it is not remeasured and settlement is accounted for within equity. Otherwise, subsequent changes to the fair value of the contingent considerations 
are recognised in profit or loss. 

(ii) Acquisitions of non-controlling interests 
Acquisitions of non-controlling interests are accounted for as transactions with owners in their capacity as owners and therefore no goodwill 
is recognised as a result. Adjustments to non-controlling interests arising from transactions that do not involve the loss of control are based 
on a proportionate amount of the net assets of the subsidiary. 

(iii) Subsidiaries 
Subsidiaries are entities controlled by HEINEKEN. HEINEKEN controls an entity when it is exposed to, or has rights to, variable returns from its 
involvement with the entity and has the ability to affect those returns through its power over the entity. The financial statements of subsidiaries 
are included in the consolidated financial statements from the date that control commences until the date that control ceases. Accounting policies 
of subsidiaries have been changed where necessary to ensure consistency with the policies adopted by HEINEKEN. 

Losses applicable to the non-controlling interests in a subsidiary are allocated to the non-controlling interests, even if doing so causes the  
non-controlling interests to have a deficit balance. 

(iv) Loss of control 
Upon the loss of control, HEINEKEN derecognises the assets and liabilities of the subsidiary, any non-controlling interests and the other components 
of equity related to the subsidiary. Any resulting gain or loss is recognised in profit or loss. If HEINEKEN retains any interest in the previous subsidiary, 
such interest is measured at fair value at the date that control is lost. Subsequently, it is accounted for as an equity-accounted investee or as 
an available-for-sale financial asset, depending on the level of influence retained. 

Notes to the Consolidated Financial Statements (continued)69 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

(v) Interests in equity-accounted investees 
HEINEKEN’s investments in associates and joint ventures are accounted for using the equity method of accounting. Investments in associates are 
those entities in which HEINEKEN has significant influence, but no control or joint control, over the financial and operating policies. Joint ventures 
are the arrangements in which HEINEKEN has joint control, whereby HEINEKEN has rights to the net assets of the arrangement, rather than rights 
to its assets and obligations for its liabilities. 

Investments in associates and joint ventures are recognised initially at cost. The cost of the investment includes transaction costs. 

The consolidated financial statements include HEINEKEN’s share of the profit or loss and other comprehensive income, after adjustments to align 
the accounting policies with those of HEINEKEN, from the date that significant influence or joint control commences until the date that significant 
influence or joint control ceases. 

When HEINEKEN’s share of losses exceeds the carrying amount of the associate or joint venture, including any long-term investments, the carrying 
amount is reduced to nil and recognition of further losses is discontinued except to the extent that HEINEKEN has an obligation or has made 
a payment on behalf of the associate or joint venture. 

(vi) Transactions eliminated on consolidation 
Intra-HEINEKEN balances and transactions, and any unrealised gains and losses or income and expenses arising from intra-HEINEKEN transactions, 
are eliminated in preparing the consolidated financial statements. Unrealised gains arising from transactions with equity-accounted associates and 
JVs are eliminated against the investment to the extent of HEINEKEN’s interest in the investee. Unrealised losses are eliminated in the same way 
as unrealised gains, but only to the extent that there is no evidence of impairment. 

(b) Foreign currency 

(i) Foreign currency transactions 
Transactions in foreign currencies are translated to the respective functional currencies of HEINEKEN entities at the exchange rates at the dates of 
the transactions. Monetary assets and liabilities denominated in foreign currencies at the reporting date are retranslated to the functional currency 
at the exchange rate at that date. The foreign currency gain or loss arising on monetary items is the difference between amortised cost in the 
functional currency at the beginning of the period, adjusted for effective interest and payments during the period, and the amortised cost in foreign 
currency translated at the exchange rate at the end of the reporting period. 

Non-monetary assets and liabilities denominated in foreign currencies that are measured at fair value are retranslated to the functional currency at 
the exchange rate at the date that the fair value was determined. Non-monetary items in a foreign currency that are measured at cost are translated 
into the functional currency using the exchange rate at the date of the transaction. 

Foreign currency differences arising on retranslation are recognised in profit or loss, except for differences arising on the retranslation of available-
for-sale (equity) investments and foreign currency differences arising on the retranslation of a financial liability designated as a hedge of a net 
investment, which are recognised in other comprehensive income. 

Notes to the Consolidated Financial Statements (continued)70 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

3. Significant accounting policies (continued)

(b) Foreign currency (continued)

(ii) Foreign operations 
The assets and liabilities of foreign operations, including goodwill and fair value adjustments arising on acquisition, are translated to Euro at 
exchange rates at the reporting date. The income and expenses of foreign operations, excluding foreign operations in hyperinflationary economies, 
are translated to Euro at exchange rates approximating to the exchange rates ruling at the dates of the transactions. Group entities, with a functional 
currency being the currency of a hyperinflationary economy, first restate their financial statements in accordance with IAS 29, Financial Reporting in 
Hyperinflationary Economies. The related income, costs and balance sheet amounts are translated at the foreign exchange rate ruling at the balance 
sheet date. 

Foreign currency differences are recognised in other comprehensive income and are presented within equity in the translation reserve. However, if the 
operation is not a wholly owned subsidiary, the relevant proportionate share of the translation difference is allocated to the non-controlling interests. 
When a foreign operation is disposed of such that control, significant influence or joint control is lost, the cumulative amount in the translation 
reserve related to that foreign operation is reclassified to profit or loss as part of the gain or loss on disposal. When HEINEKEN disposes of only part of 
its interest in a subsidiary that includes a foreign operation while retaining control, the relevant proportion of the cumulative amount is reattributed 
to non-controlling interests. When HEINEKEN disposes of only part of its investment in an associate or joint venture that includes a foreign operation 
while retaining significant influence or joint control, the relevant proportion of the cumulative amount is reclassified to profit or loss. 

Foreign exchange gains and losses arising from a monetary item receivable from or payable to a foreign operation, the settlement of which is neither 
planned nor likely in the foreseeable future, are considered to form part of a net investment in a foreign operation and are recognised in other 
comprehensive income, and are presented within equity in the translation reserve. 

The following exchange rates, for the most important countries in which HEINEKEN has operations, were used while preparing these consolidated 
financial statements:

In EUR

Brazilian real (BRL)

Great Britain pound (GBP)

Mexican peso (MXN)

Nigerian naira (NGN)

Polish zloty (PLN)

Russian ruble (RUB)

Singapore dollar (SGD)

United States dollar (USD)

Vietnamese dollar in 1,000 (VND)

Year-end  
2016

Year-end  
2015

0.2915

1.1680

0.0463

0.0030

0.2260

0.0156

0.6564

0.9487

0.0417

0.2319

1.3625

0.0530

0.0046

0.2357

0.0124

0.6486

0.9185

0.0409

Average 
2016

0.2592

1.2209

0.0484

0.0036

0.2292

0.0135

0.6547

0.9036

0.0404

Average 
2015

0.2705

1.3772

0.0568

0.0047

0.2390

0.0147

0.6556

0.9011

0.0411

(iii) Hedge of net investments in foreign operations 
Foreign currency differences arising on the translation of a financial liability designated as a hedge of a net investment in a foreign operation are 
recognised in other comprehensive income to the extent that the hedge is effective and regardless of whether the net investment is held directly or 
through an intermediate parent. These differences are presented within equity in the translation reserve. To the extent that the hedge is ineffective, 
such differences are recognised in profit or loss. When the hedged part of a net investment is disposed of, the relevant amount in the translation 
reserve is transferred to profit or loss as part of the profit or loss on disposal. 

Notes to the Consolidated Financial Statements (continued)71 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

(c) Non-derivative financial instruments 

(i) General 
Non-derivative financial instruments comprise investments in equity and debt securities, trade and other receivables, cash and cash equivalents, 
loans and borrowings, and trade and other payables. 

Non-derivative financial instruments are recognised initially at fair value plus, for instruments not at fair value through profit or loss, any directly 
attributable transaction costs. Subsequent to initial recognition, non-derivative financial instruments are measured as described below. 

If HEINEKEN has a legal right to offset financial assets with financial liabilities and if HEINEKEN intends either to settle on a net basis or to realise 
the asset and settle the liability simultaneously, financial assets and liabilities are presented in the statement of financial position as a net amount. 
The right of set-off is available today and not contingent on a future event and it is also legally enforceable for all counterparties in a normal course 
of business, as well as in the event of default, insolvency or bankruptcy. 

Cash and cash equivalents comprise cash balances and call deposits. Bank overdrafts and commercial papers form an integral part of HEINEKEN’s 
cash management and are included as a component of cash and cash equivalents for the purpose of the statement of cash flows. 

Accounting policies for interest income, interest expenses and other net finance income and expenses are discussed in note 3(r). 

(ii) Held-to-maturity investments 
If HEINEKEN has the positive intent and ability to hold debt securities to maturity, they are classified as held-to-maturity. Debt securities are loans 
and long-term receivables and are measured at amortised cost using the effective interest method, less any impairment losses. Investments held-to-
maturity are recognised or derecognised on the day they are transferred to or by HEINEKEN. 

(iii) Available-for-sale investments 
HEINEKEN’s investments in equity securities and certain debt securities are classified as available-for-sale. Subsequent to initial recognition, they are 
measured at fair value and changes therein – other than impairment losses (see note 3i(i)) and foreign currency differences on available-for-sale 
monetary items (see note 3b(i)) – are recognised in other comprehensive income and presented within equity in the fair value reserve. When these 
investments are derecognised, the relevant cumulative gain or loss in the fair value reserve is transferred to profit or loss. 

Where these investments are interest-bearing, interest calculated using the effective interest method is recognised in profit or loss. Available-for-sale 
investments are recognised or derecognised by HEINEKEN on the date it commits to purchase or sell the investments. 

(iv) Other 
Other non-derivative financial instruments are measured at amortised cost using the effective interest method, less any impairment losses. 

Notes to the Consolidated Financial Statements (continued)72 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

3. Significant accounting policies (continued)

(d) Derivative financial instruments (including hedge accounting) 

(i) General 
HEINEKEN uses derivatives in the ordinary course of business in order to manage market risks. Generally, HEINEKEN applies hedge accounting 
in order to minimise the effects of foreign currency, interest rate or commodity price fluctuations in profit or loss. 

Derivatives that can be used are interest rate swaps, forward rate agreements, caps and floors, commodity swaps, spot and forward exchange 
contracts and options. Transactions are entered into with a limited number of counterparties with strong credit ratings. Foreign currency, interest 
rate and commodity hedging operations are governed by internal policies and rules approved and monitored by the Executive Board.

Derivative financial instruments are recognised initially at fair value, with attributable transaction costs recognised in profit or loss as incurred. 
Derivatives for which hedge accounting is not applied are accounted for as instruments at fair value through profit or loss. When derivatives qualify 
for hedge accounting, subsequent measurement is at fair value, and changes therein accounted for as described in 3b(iii), 3d(ii) or 3d(iii). 

(ii) Cash flow hedges 
Changes in the fair value of the derivative hedging instrument designated as a cash flow hedge are recognised in other comprehensive income and 
presented in the hedging reserve within equity to the extent that the hedge is effective. To the extent that the hedge is ineffective, changes in fair 
value are recognised in profit or loss. 

If the hedging instrument no longer meets the criteria for hedge accounting, expires or is sold, terminated or exercised, hedge accounting is 
discontinued. The cumulative unrealised gain or loss previously recognised in other comprehensive income and presented in the hedging reserve 
in equity is recognised in profit or loss immediately. When a hedging instrument is terminated, but the hedged transaction still is expected to occur, 
the cumulative gain or loss at that point remains in other comprehensive income and is recognised in accordance with the above-mentioned policy 
when the transaction occurs. When the hedged item is a non-financial asset, the amount recognised in other comprehensive income is transferred 
to the carrying amount of the asset when it is recognised. In other cases, the amount recognised in other comprehensive income is transferred 
to the same line of profit or loss in the same period that the hedged item affects profit or loss. 

(iii) Fair value hedges 
Changes in the fair value of a derivative hedging instrument designated as a fair value hedge are recognised in profit or loss. The hedged item is also 
stated at fair value in respect of the risk being hedged; the gain or loss attributable to the hedged risk is recognised in profit or loss and adjusts the 
carrying amount of the hedged item. 

If the hedge no longer meets the criteria for hedge accounting, the adjustment to the carrying amount of a hedged item for which the effective 
interest method is used is amortised to profit or loss over the period to maturity. 

(iv) Separable embedded derivatives 
Embedded derivatives are separated from the host contract and accounted for separately if the economic characteristics and risks of the host 
contract and the embedded derivative are not closely related, a separate instrument with the same terms as the embedded derivative would meet 
the definition of a derivative, and the combined instrument is not measured at fair value through profit or loss. Changes in the fair value of separable 
embedded derivatives are recognised immediately in profit or loss. 

(e) Share capital 

(i) Ordinary shares 
Ordinary shares are classified as equity. Incremental costs directly attributable to the issue of ordinary shares are recognised as a deduction from 
equity, net of any tax effects. 

(ii) Repurchase of share capital (treasury shares) 
When share capital recognised as equity is repurchased, the amount of the consideration paid, which includes directly attributable costs, is net 
of any tax effects recognised as a deduction from equity. Repurchased shares are classified as treasury shares and are presented in the reserve 
for own shares. 

When treasury shares are sold or reissued subsequently, the amount received is recognised as an increase in equity, and the resulting surplus or deficit 
on the transaction is transferred to or from retained earnings. 

(iii) Dividends 
Dividends are recognised as a liability in the period in which they are declared. 

Notes to the Consolidated Financial Statements (continued)73 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

(f) Property, plant and equipment 

(i) Owned assets 
Items of property, plant and equipment (P, P & E) are measured at cost less government grants received (refer to (q)), accumulated depreciation 
(refer to (iv)) and accumulated impairment losses (3i(ii)). 

Cost comprises the initial purchase price increased with expenditures that are directly attributable to the acquisition of the asset (such as transports 
and non-recoverable taxes). The cost of self-constructed assets includes the cost of materials and direct labour and any other costs directly 
attributable to bringing the asset to a working condition for its intended use (refer to an appropriate proportion of production overheads), and 
the costs of dismantling and removing the items and restoring the site on which they are located. Borrowing costs related to the acquisition or 
construction of qualifying assets are capitalised as part of the cost of that asset. Cost also may include transfers from equity of any gain or loss 
on qualifying cash flow hedges of foreign currency purchases of P, P & E. 

Spare parts that are acquired as part of an equipment purchase and only to be used in connection with this specific equipment or purchased 
software that is integral to the functionality of the related equipment are capitalised and amortised as part of that equipment. In all other cases, 
spare parts are carried as inventory and recognised in the income statement as consumed. Where an item of P, P & E comprises major components 
having different useful lives, they are accounted for as separate items (major components) of P, P & E. 

Returnable bottles and kegs in circulation are recorded within P, P & E and a corresponding liability is recorded in respect of the obligation to repay 
the customers’ deposits. Deposits paid by customers for returnable items are reflected in the consolidated statement of financial position within 
current liabilities. 

(ii) Leased assets 
Leases in terms of which HEINEKEN assumes substantially all the risks and rewards of ownership are classified as finance leases. Upon initial 
recognition, P, P & E acquired by way of finance lease is measured at an amount equal to the lower of its fair value and the present value of the 
minimum lease payments at inception of the lease. Lease payments are apportioned between the outstanding liability and finance charges 
so as to achieve a constant periodic rate of interest on the remaining balance of the liability. 

Other leases are operating leases and are not recognised in HEINEKEN’s statement of financial position. Payments made under operating leases are 
charged to profit or loss on a straight-line basis over the term of the lease. When an operating lease is terminated before the lease period has expired, 
any payment required to be made to the lessor by way of penalty is recognised as an expense in the period in which termination takes place. 

(iii) Subsequent expenditure 
The cost of replacing a part of an item of P, P & E is recognised in the carrying amount of the item or recognised as a separate asset, as appropriate, 
if it is probable that the future economic benefits embodied within the part will flow to HEINEKEN and its cost can be measured reliably. The carrying 
amount of the replaced part is derecognised. The costs of the day-to-day servicing of P, P & E are recognised in profit or loss when incurred. 

(iv) Depreciation 
Depreciation is calculated over the depreciable amount, which is the cost of an asset, or other amount substituted for cost, less its residual value. 

Land except for financial leases on land over the contractual period is not depreciated as it is deemed to have an infinite life. Depreciation on 
other P, P & E is charged to profit or loss on a straight-line basis over the estimated useful lives of items of P, P & E, and major components that are 
accounted for separately, since this most closely reflects the expected pattern of consumption of the future economic benefits embodied in the 
asset. Assets under construction are not depreciated. Leased assets are depreciated over the shorter of the lease term and their useful lives unless it 
is reasonably certain that HEINEKEN will obtain ownership by the end of the lease term. The estimated useful lives for the current and comparative 
years are as follows: 

 – Buildings 

30 – 40 years 

 – Plant and equipment 

10 – 30 years 

 – Other fixed assets 

3 – 10 years. 

Where parts of an item of P, P & E have different useful lives, they are accounted for as separate items of P, P & E. 

The depreciation methods and residual value as well as the useful lives are reassessed, and adjusted if appropriate, at each financial year-end. 

(v) Gains and losses on sale 
Net gains on sale of items of P, P & E are presented in profit or loss as other income. Net losses on sale are included in depreciation. Net gains 
and losses are recognised in profit or loss when the significant risks and rewards of ownership have been transferred to the buyer, recovery of the 
consideration is probable, the associated costs can be estimated reliably, and there is no continuing management involvement with the P, P & E. 

Notes to the Consolidated Financial Statements (continued)74 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

3. Significant accounting policies (continued)

(g) Intangible assets 

(i) Goodwill 
Goodwill arises on the acquisition of subsidiaries, associates and joint ventures and represents the excess of the cost of the acquisition over 
HEINEKEN’s interest in net fair value of the net identifiable assets, liabilities and contingent liabilities of the acquiree. 

Goodwill on acquisitions of subsidiaries is included in ‘intangible assets’. Goodwill arising on the acquisition of associates and joint ventures 
is included in the carrying amount of the associates and joint ventures. 

Goodwill is measured at cost less accumulated impairment losses (refer to accounting policy 3i(ii)). Goodwill is allocated to individual or groups of 
cash-generating units (CGUs) for the purpose of impairment testing and is tested annually for impairment. Negative goodwill is recognised directly 
in profit or loss as other income. 

(ii) Brands 
Brands acquired, separately or as part of a business combination, are capitalised if they meet the definition of an intangible asset and the 
recognition criteria are satisfied. 

Strategic brands are well-known international/local brands with a strong market position and an established brand name. Strategic brands are 
amortised on an individual basis over the estimated useful life of the brand. Other brands are amortised on a portfolio basis per country. 

(iii) Customer-related, contract-based intangibles and reacquired rights 
Customer-related and contract-based intangibles are capitalised if they meet the definition of an intangible asset and the recognition criteria 
are satisfied. If the amounts are not material, these are included in the brand valuation. The relationship between brands and customer-related 
intangibles is carefully considered so that brands and customer-related intangibles are not both recognised on the basis of the same cash flows. 

Reacquired rights are identifiable intangible assets recognised in an acquisition that represent the right an acquirer previously has granted to the 
acquiree to use one or more of the acquirer’s recognised or unrecognised assets. 

Customer-related and contract-based intangibles acquired as part of a business combination are valued at fair value. Customer-related and  
contract-based intangibles acquired separately are measured at cost. 

Customer-related, contract-based intangibles and reacquired rights are amortised over the remaining useful life of the customer relationships 
or the period of the contractual arrangements. 

(iv) Software, research and development and other intangible assets 
Purchased software is measured at cost less accumulated amortisation (refer to (vi)) and impairment losses (refer to accounting policy 3i(ii)). 
Expenditure on internally developed software is capitalised when the expenditure qualifies as development activities, otherwise it is recognised 
in profit or loss when incurred. 

Expenditure on research activities, undertaken with the prospect of gaining new technical knowledge and understanding, is recognised in profit 
or loss when incurred. 

Development activities involve a plan or design for the production of new or substantially improved products, software and processes. 
Development expenditure is capitalised only if development costs can be measured reliably, the product or process is technically and commercially 
feasible, future economic benefits are probable, and HEINEKEN intends to and has sufficient resources to complete development and to use or sell 
the asset. The expenditure capitalised includes the cost of materials, direct labour and overhead costs that are directly attributable to preparing 
the asset for its intended use, and capitalised borrowing costs. Other development expenditure is recognised in profit or loss when incurred. 

Capitalised development expenditure is measured at cost less accumulated amortisation (refer to (vi)) and accumulated impairment losses 
(refer to accounting policy 3i(ii)). 

Other intangible assets that are acquired by HEINEKEN and have finite useful lives are measured at cost less accumulated amortisation (refer 
to (vi)) and impairment losses (refer to accounting policy 3i(ii)). Expenditure on internally generated goodwill and brands is recognised in profit 
or loss when incurred. 

(v) Subsequent expenditure 
Subsequent expenditure is capitalised only when it increases the future economic benefits embodied in the specific asset to which it relates. 
All other expenditure is expensed when incurred. 

Notes to the Consolidated Financial Statements (continued)75 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

(vi) Amortisation 
Amortisation is calculated over the cost of the asset, or other amount substituted for cost, less its residual value. Intangible assets with a finite life 
are amortised on a straight-line basis over their estimated useful lives from the date they are available for use, since this most closely reflects the 
expected pattern of consumption of the future economic benefits embodied in the asset. The estimated useful lives are as follows: 

 – Strategic brands  

 – Other brands  

40 – 50 years 

15 – 25 years 

 – Customer-related and contract-based intangibles  

5 – 20 years 

 – Reacquired rights  

 – Software  

 – Capitalised development costs  

3 – 12 years 

3 – 7 years 

3 years.

Amortisation methods, useful lives and residual values are reviewed at each reporting date and adjusted if appropriate. 

(vii) Gains and losses on sale 
Net gains on sale of intangible assets are presented in profit or loss as other income. Net losses on sale are included in amortisation. Net gains 
and losses are recognised in profit or loss when the significant risks and rewards of ownership have been transferred to the buyer, recovery of 
the consideration is probable, the associated costs can be estimated reliably, and there is no continuing management involvement with the 
intangible assets. 

(h) Inventories 

(i) General 
Inventories are measured at the lower of cost and net realisable value. The cost of inventories is based on the weighted average cost formula, and 
includes expenditure incurred in acquiring the inventories, production or conversion costs and other costs incurred in bringing them to their existing 
location and condition. Net realisable value is the estimated selling price in the ordinary course of business, less the estimated costs of completion 
and selling expenses. 

(ii) Finished products and work in progress 
Finished products and work in progress are measured at manufacturing cost based on weighted averages and taking into account the production 
stage reached. Costs include an appropriate share of direct production overheads based on normal operating capacity. 

(iii) Other inventories and spare parts 
The cost of other inventories is based on weighted averages. Spare parts are valued at the lower of cost and net realisable value. Value reductions 
and usage of parts are charged to profit or loss. Spare parts that are acquired as part of an equipment purchase and only to be used in connection 
with this specific equipment are initially capitalised and depreciated as part of the equipment. 

Notes to the Consolidated Financial Statements (continued)76 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

3. Significant accounting policies (continued)

(i) Impairment 

(i) Financial assets 
A financial asset is assessed at each reporting date to determine whether there is any objective evidence that it is impaired. A financial asset is 
considered to be impaired if objective evidence indicates that one or more events have had a negative effect on the estimated future cash flows 
of that asset that can be estimated reliably. 

Evidence of impairment may include indications that the debtors or a group of debtors are experiencing significant financial difficulty, default or 
delinquency in interest or principal payments, the probability that they will enter bankruptcy or other financial reorganisation, and where observable 
data indicates that there is a measurable decrease in the estimated future cash flows, such as changes in arrears or economic conditions that 
correlate with defaults. 

An impairment loss in respect of a financial asset measured at amortised cost is calculated as the difference between its carrying amount and the 
present value of the estimated future cash flows discounted at the original effective interest rate. An impairment loss in respect of an available-for-
sale financial asset is calculated by reference to its current fair value. 

Individually significant financial assets are tested for impairment on an individual basis. The remaining financial assets are assessed collectively 
in groups that share similar credit risk characteristics. 

All impairment losses are recognised in profit or loss. Any cumulative loss in respect of an available-for-sale financial asset recognised previously 
in other comprehensive income and presented in the fair value reserve in equity is transferred to profit or loss. 

An impairment loss is reversed if the reversal can be related objectively to an event occurring after the impairment loss was recognised. For financial 
assets measured at amortised cost and available-for-sale financial assets that are debt securities, the reversal is recognised in profit or loss. 
For available-for-sale financial assets that are equity securities, the reversal is recognised in other comprehensive income. 

(ii) Non-financial assets 
The carrying amounts of HEINEKEN’s non-financial assets, other than inventories (refer to accounting policy (h)) and deferred tax assets (refer 
to accounting policy (s)), are reviewed at each reporting date to determine whether there is any indication of impairment. If any such indication 
exists, the asset’s recoverable amount is estimated. For goodwill and intangible assets that are not yet available for use, the recoverable amount 
is estimated each year at the same time. 

For the purpose of impairment testing, assets that cannot be tested individually are grouped together into the smallest group of assets that 
generates cash inflows from continuing use that are largely independent of the cash inflows of other assets or groups of assets (the cash-generating 
unit, ‘CGU’). 

The recoverable amount of an asset or CGU is the higher of an asset’s fair value less costs of disposal and value in use. In assessing value in use, 
the estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the 
time value of money and the risks specific to the asset or CGU. 

For the purpose of impairment testing, goodwill acquired in a business combination is allocated to each of the acquirer’s CGUs, or groups of CGUs 
expected to benefit from the synergies of the combination. Each unit or group of units to which the goodwill is allocated represents the lowest level 
within the entity at which the goodwill is monitored for internal management purposes. Goodwill is monitored on regional, sub-regional or country 
level depending on the characteristics of the acquisition, the synergies to be achieved and the level of integration. 

An impairment loss is recognised in profit or loss if the carrying amount of an asset or its CGU exceeds its recoverable amount. Impairment losses 
recognised in respect of a CGU are allocated first to reduce the carrying amount of any goodwill allocated to the units and then to reduce the 
carrying amounts of the other assets in the unit (group of units) on a pro rata basis. An impairment loss in respect of goodwill is not reversed. 
In respect of other assets, impairment losses recognised in prior periods are assessed at each reporting date for any indications that the loss has 
decreased or no longer exists. An impairment loss is reversed if there has been a change in the estimates used to determine the recoverable amount. 
An impairment loss is reversed only to the extent that the asset’s carrying amount does not exceed the carrying amount that would have been 
determined, net of depreciation or amortisation, if no impairment loss had been recognised. 

Goodwill that forms part of the carrying amount of an investment in an associate and joint venture is not recognised separately, and therefore is not 
tested for impairment separately. Instead, the entire amount of the investment in an associate and joint venture is tested for impairment as a single 
asset when there is objective evidence that the investment in an associate may be impaired. 

Notes to the Consolidated Financial Statements (continued)77 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

(j) Assets or disposal groups classified as held for sale 
Assets or disposal groups comprising assets and liabilities, that are expected to be recovered primarily through sale rather than through continuing 
use are classified as held for sale. Immediately before classification as held for sale, the assets, or components of a disposal group, are measured 
at the lower of their carrying amount and fair value less costs of disposal. Any impairment loss on a disposal group is first allocated to goodwill, 
and then to remaining assets and liabilities on a pro rata basis, except that no loss is allocated to inventories, financial assets, deferred tax assets 
and employee defined benefit plan assets, which continue to be measured in accordance with HEINEKEN’s accounting policies. Impairment losses 
on initial classification as held for sale and subsequent gains or losses on remeasurement are recognised in profit or loss. Gains are not recognised 
in excess of any cumulative impairment loss. 

Intangible assets and P, P & E once classified as held for sale are not amortised or depreciated. In addition, equity accounting of equity-accounted 
investees ceases once classified as held for sale. 

(k) Employee benefits 

(i) Defined contribution plans 
A defined contribution plan is a post-employment benefit plan (pension plan) under which HEINEKEN pays fixed contributions into a separate entity. 
HEINEKEN has no legal or constructive obligations to pay further contributions if the fund does not hold sufficient assets to pay all employees the 
benefits relating to employee service in the current and prior periods. 

Obligations for contributions to defined contribution pension plans are recognised as an employee benefit expense in profit or loss in the periods 
during which services are rendered by employees. Prepaid contributions are recognised as an asset to the extent that a cash refund or a reduction 
in future payments is available. Contributions to a defined contribution plan that are due more than 12 months after the end of the period in which 
the employee renders the service are discounted to their present value. 

(ii) Defined benefit plans 
A defined benefit plan is a post-employment benefit plan (pension plan) that is not a defined contribution plan. Typically, defined benefit plans define 
an amount of pension benefit that an employee will receive on retirement, usually dependent on one or more factors such as age, years of service 
and compensation. 

HEINEKEN’s net obligation in respect of defined benefit pension plans is calculated separately for each plan by estimating the amount of future 
benefit that employees have earned in return for their service in the current and prior periods; that benefit is discounted to determine its present 
value. The fair value of any defined benefit plan assets is deducted. The discount rate is the yield at balance sheet date on high-quality credit-rated 
bonds that have maturity dates approximating to the terms of HEINEKEN’s obligations and that are denominated in the same currency in which 
the benefits are expected to be paid. 

The calculations are performed annually by qualified actuaries using the projected unit credit method. When the calculation results in a benefit to 
HEINEKEN, the recognised asset is limited to the present value of economic benefits available in the form of any future refunds from the plan or 
reductions in future contributions to the plan. In order to calculate the present value of economic benefits, consideration is given to any minimum 
funding requirements that apply to any plan in HEINEKEN. An economic benefit is available to HEINEKEN if it is realisable during the life of the plan, 
or on settlement of the plan liabilities. 

When the benefits of a plan are changed, the expense or benefit is recognised immediately in profit or loss. 

HEINEKEN recognises all actuarial gains and losses arising from defined benefit plans immediately in other comprehensive income and all expenses 
related to defined benefit plans in personnel expenses and other net finance income and expenses in profit or loss. 

(iii) Other long-term employee benefits 
HEINEKEN’s net obligation in respect of long-term employee benefits, other than pension plans, is the amount of future benefit that employees 
have earned in return for their service in the current and prior periods; that benefit is discounted to determine its present value, and the fair value 
of any related assets is deducted. The discount rate is the yield at balance sheet date on high-quality credit-rated bonds that have maturity dates 
approximating to the terms of HEINEKEN’s obligations. The obligation is calculated using the projected unit credit method. Any actuarial gains 
and losses are recognised in profit or loss in the period in which they arise. 

(iv) Termination benefits 
Termination benefits are payable when employment is terminated by HEINEKEN before the normal retirement date, or whenever an employee 
accepts voluntary redundancy in exchange for these benefits. 

Termination benefits are recognised as an expense when HEINEKEN is demonstrably committed to either terminating the employment of current 
employees according to a detailed formal plan without possibility of withdrawal, or providing termination benefits as a result of an offer made to 
encourage voluntary redundancy. Termination benefits for voluntary redundancies are recognised if HEINEKEN has made an offer encouraging 
voluntary redundancy, it is probable that the offer will be accepted, and the number of acceptances can be estimated reliably. 

Benefits falling due more than 12 months after the balance sheet date are discounted to their present value. 

Notes to the Consolidated Financial Statements (continued)78 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

3. Significant accounting policies (continued)

(k) Employee benefits (continued)

(v) Share-based payment plan (LTV) 
As from 1 January 2005, HEINEKEN established a share plan for the Executive Board and, as from 1 January 2006, HEINEKEN also established 
a share plan for senior management (refer to note 27).

The grant date fair value, adjusted for expected dividends, of the share rights granted is recognised as personnel expenses with a corresponding 
increase in equity (equity-settled) over the period that the employees become unconditionally entitled to the share rights. The costs of the share 
plan for both the Executive Board and senior management members are spread evenly over the performance period, during which vesting conditions 
are applicable subject to continued services. The total amount to be expensed is determined taking into consideration the expected forfeitures. 

At each balance sheet date, HEINEKEN revises its estimates of the number of share rights that are expected to vest, for the 100% internal 
performance conditions of the running share plans for the senior management members and the Executive Board. It recognises the impact of 
the revision of original estimates (only applicable for non-market performance conditions, if any) in profit or loss, with a corresponding adjustment 
to equity. 

(vi) Matching share entitlement 
As from 21 April 2011, HEINEKEN established a matching share entitlement for the Executive Board. The grant date fair value of the matching 
shares is recognised as personnel expenses in the income statement as it is deemed an equity-settled share-based payment. 

(vii) Short-term employee benefits 
Short-term employee benefit obligations are measured on an undiscounted basis and are expensed as the related service is provided. A liability 
is recognised for the amount expected to be paid under short-term benefits if HEINEKEN has a present legal or constructive obligation to pay this 
amount as a result of past service provided by the employee and the obligation can be estimated reliably. 

(l) Provisions 

(i) General 
A provision is recognised if, as a result of a past event, HEINEKEN has a present legal or constructive obligation that can be estimated reliably, 
and it is probable that an outflow of economic benefits will be required to settle the obligation. Provisions are measured at the present value of 
the expenditures expected to be required to settle the obligation using a pre-tax rate that reflects current market assessments of the time value 
of money and the risks specific to the obligation. The increase in the provision due to passage of time is recognised as part of net finance expenses. 

(ii) Restructuring 
A provision for restructuring is recognised when HEINEKEN has approved a detailed and formal restructuring plan, and the restructuring has either 
commenced or has been announced publicly. Future operating losses are not provided for. The provision includes the benefit commitments in 
connection with early retirement and redundancy schemes. 

(iii) Onerous contracts 
A provision for onerous contracts is recognised when the expected benefits to be derived by HEINEKEN from a contract are lower than the 
unavoidable cost of meeting its obligations under the contract. The provision is measured at the present value of the lower of the expected cost 
of terminating the contract and the expected net cost of continuing with the contract and taking into consideration any reasonably obtainable 
sub-leases for onerous lease contracts. Before a provision is established, HEINEKEN recognises any impairment loss on the assets associated with 
that contract. 

(iv) Other 
The other provisions, not being provisions for restructuring or onerous contracts, consist mainly of surety and guarantees, litigation and claims 
and environmental provisions. 

(m) Loans and borrowings 
Loans and borrowings are recognised initially at fair value, net of transaction costs incurred. Loans and borrowings are subsequently stated at 
amortised cost; any difference between the proceeds (net of transaction costs) and the redemption value is recognised in profit or loss over the 
period of the borrowings using the effective interest method. Loans and borrowings included in a fair value hedge are stated at fair value in respect 
of the risk being hedged. 

Loans and borrowings for which HEINEKEN has an unconditional right to defer settlement of the liability for at least 12 months after the balance 
sheet date are classified as non-current liabilities. 

Notes to the Consolidated Financial Statements (continued)79 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

(n) Revenue 

(i) Products sold 
Revenue from the sale of products in the ordinary course of business is measured at the fair value of the consideration received or receivable, net 
of sales tax, excise duties, returns, customer discounts and other sales-related discounts. Revenue from the sale of products is recognised in profit 
or loss when the amount of revenue can be measured reliably, the significant risks and rewards of ownership have been transferred to the buyer, 
recovery of the consideration is probable, the associated costs and possible return of products can be estimated reliably, and there is no continuing 
management involvement with the products. 

If it is probable that discounts will be granted and the amount can be measured reliably, the discount is recognised as a reduction of revenue 
as the sales are recognised. 

(ii) Other revenue 
Other revenues are proceeds from royalties, rental income, pub management services and technical services to third parties, net of sales tax. 
Royalties are recognised in profit or loss on an accrual basis in accordance with the substance of the relevant agreement. Rental income, 
pub management services and technical services are recognised in profit or loss when the services have been delivered. 

(o) Other income 
Other income includes gains from sale of P, P & E, intangible assets and (interests in) subsidiaries, joint ventures and associates, net of sales tax. 
They are recognised in profit or loss when risks and rewards have been transferred to the buyer. 

(p) Expenses 

(i) Operating lease payments 
Payments made under operating leases are recognised in profit or loss on a straight-line basis over the term of the lease. Lease incentives received 
are recognised in profit or loss as an integral part of the total lease expense, over the term of the lease. 

(ii) Finance lease payments 
Minimum lease payments under finance leases are apportioned between the finance expense and the reduction of the outstanding liability. 
The finance expense is allocated to each period during the lease term so as to produce a constant periodic rate of interest on the remaining balance 
of the liability. Contingent lease payments are accounted for by revising the minimum lease payments over the remaining term of the lease when 
the lease adjustment is confirmed. 

(q) Government grants 
Government grants are recognised at their fair value when it is reasonably assured that HEINEKEN will comply with the conditions attaching to them 
and the grants will be received. 

Government grants relating to P, P & E are deducted from the carrying amount of the asset. 

Government grants relating to costs are deferred and recognised in profit or loss over the period necessary to match them with the costs that they 
are intended to compensate. 

(r) Interest income, interest expenses and other net finance income and expenses 
Interest income and expenses are recognised as they accrue in profit or loss, using the effective interest method unless collectability is in doubt. 

Borrowing costs that are not directly attributable to the acquisition, construction or production of a qualifying asset are recognised in profit or loss 
using the effective interest method. 

Other net finance income and expenses comprises dividend income, gains and losses on the disposal of available-for-sale investments, changes 
in the fair value of investments designated at fair value through profit or loss and held for trading investments, changes in fair value of hedging 
instruments that are recognised in profit or loss, unwinding of the discount on provisions, impairment losses recognised on investments and interest 
on the net defined benefit obligation. Dividend income is recognised in the income statement on the date that HEINEKEN’s right to receive payment 
is established, which in the case of quoted securities is the ex-dividend date. 

Foreign currency gains and losses are reported on a net basis in the other net finance income and expenses. 

Notes to the Consolidated Financial Statements (continued)80 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

3. Significant accounting policies (continued)

(s) Income tax 
Income tax comprises current and deferred tax. Current tax and deferred tax are recognised in the income statement except to the extent that 
it relates to a business combination, or items recognised directly in equity, or in other comprehensive income. 

(i) Current tax
Current tax is the expected income tax payable or receivable in respect of taxable income or loss for the year, using tax rates enacted or substantively 
enacted at the balance sheet date, and any adjustment to income tax payable in respect of previous years. 

(ii) Deferred tax 
Deferred tax is recognised in respect of temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes 
and their tax bases. 

Deferred tax is not recognised for: 

 – temporary differences on the initial recognition of assets or liabilities in a transaction that is not a business combination and that affects neither 

accounting nor taxable profit or loss 

 – temporary differences related to investments in subsidiaries, associates and jointly controlled entities to the extent that HEINEKEN is able to control 

the timing of the reversal of the temporary differences and it is probable that they will not reverse in the foreseeable future 

 – taxable temporary differences arising on the initial recognition of goodwill.

The measurement of deferred tax assets and liabilities reflects the tax consequences that would follow the manner in which HEINEKEN expects, at 
the end of the reporting period, to recover or settle the carrying amount of its assets and liabilities. 

Deferred tax is determined using tax rates (and laws) that have been enacted or substantively enacted at the balance sheet date and are expected 
to apply when the related deferred tax asset is realised or the deferred tax liability is settled. 

Deferred tax assets and liabilities are offset if there is a legally enforceable right to offset current tax liabilities and assets, and they relate to income 
taxes levied by the same tax authority on the same taxable entity, or on different taxable entities which intend either to settle current tax liabilities 
and assets on a net basis or to realise the assets and settle the liabilities simultaneously.

Deferred tax is provided for on temporary differences arising on investments in subsidiaries and associates, except where the timing of the reversal 
of the temporary difference is controlled by HEINEKEN and it is probable that the temporary difference will not reverse in the foreseeable future. 

A deferred tax asset is recognised for unused tax losses, tax credits and deductible temporary differences, to the extent that it is probable that future 
taxable profits will be available against which they can be utilised. Deferred tax assets are reviewed at each balance sheet date and are reduced 
to the extent that it is no longer probable that the related tax benefit will be realised. 

(iii) Uncertain tax positions 
In determining the amount of current and deferred income tax, HEINEKEN takes into account the impact of uncertain income tax positions and 
whether additional taxes and interest may be due. This assessment relies on estimates and assumptions and may involve a series of judgements 
about future events. New information may become available that causes HEINEKEN to change its judgement regarding the adequacy of existing 
tax liabilities; such changes to tax liabilities will impact the income tax expense in the period that such a determination is made. 

(t) Discontinued operations 
A discontinued operation is a component of HEINEKEN’s business that represents a separate major line of business or geographical area of 
operations that has been disposed of or is held for sale or distribution, or is a subsidiary acquired exclusively with a view to resale. Classification as 
a discontinued operation occurs upon disposal or when the operation meets the criteria to be classified as held for sale, if earlier. When an operation 
is classified as a discontinued operation, the comparative statement of comprehensive income is re-presented as if the operation had been 
discontinued from the start of the comparative year. 

(u) Earnings per share 
HEINEKEN presents basic and diluted earnings per share (EPS) data for its ordinary shares. Basic EPS is calculated by dividing the profit or loss 
attributable to ordinary shareholders of the Company by the weighted average number of ordinary shares outstanding during the year, adjusted for 
the weighted average number of own shares purchased in the year. Diluted EPS is determined by dividing the profit or loss attributable to ordinary 
shareholders by the weighted average number of ordinary shares outstanding, adjusted for the weighted average number of own shares purchased 
in the year and for the effects of all dilutive potential ordinary shares which comprise share rights granted to employees. 

Notes to the Consolidated Financial Statements (continued)81 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

(v) Cash flow statement 
The cash flow statement is prepared using the indirect method. Changes in balance sheet items that have not resulted in cash flows such as 
translation differences, fair value changes, equity-settled share-based payments and other non-cash items have been eliminated for the purpose of 
preparing this statement. Assets and liabilities acquired as part of a business combination are included in investing activities (net of cash acquired). 
Dividends paid to ordinary shareholders are included in financing activities. Dividends received are classified as operating activities. Interest paid 
is also included in operating activities. 

(w) Operating segments 
Operating segments are reported in a manner consistent with the internal reporting provided to the Executive Board, which is considered to be 
HEINEKEN’s chief operating decision-maker. An operating segment is a component of HEINEKEN that engages in business activities from which 
it may earn revenues and incur expenses, including revenues and expenses that relate to transactions with any of HEINEKEN’s other components. 
All operating segments’ operating results are reviewed regularly by the Executive Board to make decisions about resources to be allocated to the 
segment and to assess its performance, and for which discrete financial information is available. 

Inter-segment transfers or transactions are entered into under the normal commercial terms and conditions that would also be available 
to unrelated third parties. 

Segment results, assets and liabilities that are reported to the Executive Board include items directly attributable to a segment as well as those 
that can be allocated on a reasonable basis. Unallocated result items comprise net finance expenses and income tax expenses. Unallocated assets 
comprise current other investments and cash call deposits. 

Segment capital expenditure is the total cost incurred during the period to acquire P, P & E, and intangible assets other than goodwill. 

(x) Recently issued IFRS 

New relevant standards and interpretations not yet adopted
A number of new standards and amendments to standards are effective for annual periods beginning after 1 January 2016, which HEINEKEN 
has not applied in preparing these consolidated financial statements. 

IFRS 9, published in July 2014, replaces existing guidance in IAS 39 Financial Instruments: Recognition and Measurement. IFRS 9 includes revised 
guidance on classification and measurement of financial instruments, including a new expected credit loss model for calculating impairment on 
financial assets, and new general hedge accounting requirements. HEINEKEN will implement IFRS 9 per 1 January 2018. Based on preliminary 
assessments HEINEKEN is expecting IFRS 9 will have limited impact on its consolidated financial statements. 

IFRS 15 ‘Revenue from Contracts with Customers’, published in May 2014, establishes a framework for determining whether, how much and 
when revenue is recognised. It replaces existing revenue recognition guidance and will be implemented by HEINEKEN per 1 January 2018. 
HEINEKEN has started workshops with key operating companies (OpCos) to identify the areas where IFRS 15 changes the current accounting 
policies. HEINEKEN also provided training to all OpCos and made a high level impact assessment. Based on these preliminary assessments 
HEINEKEN concluded that IFRS 15 impacts the presentation in profit or loss of ‘payments to customers for services received’, such as payments to 
customers for marketing support. Most of these marketing support payments are currently classified as marketing expenses, but could be considered 
a reduction of revenue under IFRS 15 if the fair value of the service received cannot be reasonably estimated. The impact of the standard will be 
further investigated in 2017. 

IFRS 16 ‘Leases’, published in January 2016, establishes a revised framework for determining whether a lease is recognised on the (Consolidated) 
Statement of Financial Position. It replaces existing guidance on leases, including IAS 17. HEINEKEN expects to implement IFRS 16 per 1 January 
2019. In 2016, HEINEKEN has completed an internal questionnaire and has started to collect rental and lease contracts from the OpCos. 
HEINEKEN is currently in the process of determining to what extent these commitments will result in the recognition of an asset and a liability for 
future payments and how this will affect HEINEKEN’s profit and classification of cash flows. Operating leases that will be recorded on HEINEKEN’s 
balance sheet as a result of IFRS 16 will mainly be for offices, warehouses, pubs, stores, cars and (forklift) trucks. HEINEKEN will further analyse the 
lease contracts in 2017 to prepare an initial impact assessment.

The following new or amended standards are not expected to have a significant impact of HEINEKEN consolidated financial statements: 

 – Disclosure Initiative (amendments to IAS 7) 

 – Recognition of deferred tax assets for unrealised losses (amendments to IAS 12) 

 – Classification and measurement of Share-based Payments (amendments to IFRS 2). 

Notes to the Consolidated Financial Statements (continued)82 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

4. Determination of fair values 

General 
A number of HEINEKEN’s accounting policies and disclosures require the determination of fair value, for both financial and non-financial assets and 
liabilities. Fair values have been determined for measurement and/or disclosure purposes based on the following methods. When applicable, further 
information about the assumptions made in determining fair values or for the purpose of impairment testing is disclosed in the notes specific to that 
asset or liability. 

Fair value as a result of business combinations 

(i) Property, plant and equipment 
The fair value of P, P & E recognised as a result of a business combination is based on market prices for similar items when available and replacement 
cost when appropriate. 

(ii) Intangible assets 
The fair value of brands acquired in a business combination is based on the ‘relief from royalty’ method or determined using the multi-period excess 
earnings method. The fair value of customer relationships acquired in a business combination is determined using the multi-period excess earnings 
method, whereby the subject asset is valued after deducting a fair return on all other assets that are part of creating the related cash flows. The fair 
value of reacquired rights and other intangible assets is based on the discounted cash flows expected to be derived from the use and eventual sale 
of the assets. 

(iii) Inventories 
The fair value of inventories acquired in a business combination is determined based on its estimated selling price in the ordinary course of business 
less the estimated costs of completion and sale, and a reasonable profit margin based on the effort required to complete and sell the inventories. 

(iv) Trade and other receivables 
The fair value of trade and other receivables is estimated at the present value of future cash flows, discounted at the market rate of interest at the 
reporting date. This fair value is determined for disclosure purposes or when acquired in a business combination. 

Fair value from normal business 

(i) Investments in equity and debt securities 
The fair value of financial assets at fair value through profit or loss, held-to-maturity investments and available-for-sale financial assets is determined 
by reference to their quoted closing bid price at the reporting date or, if unquoted, determined using an appropriate valuation technique. The fair 
value of held-to-maturity investments is determined for disclosure purposes only. In case the quoted price does not exist at the date of exchange or 
in case the quoted price exists at the date of exchange but was not used as the cost, the investments are valued indirectly based on discounted cash 
flow models. 

(ii) Derivative financial instruments 
The fair value of derivative financial instruments is based on their listed market price, if available. If a listed market price is not available, fair value 
is in general estimated by discounting the difference between the cash flows based on contractual price and the cash flows based on current price 
for the residual maturity of the contact using observable interest yield curves, basis spread and foreign exchange rates. 

Fair values include the instrument’s credit risk and adjustments to take account of the credit risk of the HEINEKEN entity and counterparty 
when appropriate. 

(iii) Non-derivative financial instruments 
Fair value, which is determined for disclosure purposes or when fair value hedge accounting is applied, is calculated based on the present value of 
future principal and interest cash flows, discounted at the market rate of interest at the reporting date. For finance leases, the market rate of interest 
is determined by reference to similar lease agreements. 

Fair values include the instrument’s credit risk and adjustments to take account of the credit risk of the HEINEKEN entity and counterparty 
when appropriate. 

Notes to the Consolidated Financial Statements (continued)83 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

5. Operating segments 

HEINEKEN distinguishes the following five reportable segments: 

 – Africa, Middle East & Eastern Europe* 

 – Americas 

 – Asia Pacific 

 – Europe 

 – Head Office and Other/eliminations.

* Within the Africa, Middle East & Eastern Europe segment, Eastern Europe consists of Belarus and Russia.

The first four reportable segments as stated above are HEINEKEN’s business regions. These business regions are each managed separately by a 
Regional President. The Regional President is directly accountable for the functioning of the segment’s assets, liabilities and results of the region and 
reports regularly to the Executive Board (the chief operating decision-maker) to discuss operating activities, regional forecasts and regional results. 
The Head Office operating segment falls directly under the responsibility of the Executive Board. The Executive Board reviews the performance of 
the segments based on internal management reports on a monthly basis. 

Information regarding the results of each reportable segment is included in the table on the next page. Performance is measured based on 
EBIT (beia), as included in the internal management reports that are reviewed by the Executive Board. EBIT (beia) is defined as earnings before 
interest and taxes and net finance expenses, before exceptional items and amortisation of acquisition-related intangibles. Exceptional items are 
defined as items of income and expense of such size, nature or incidence, that in the view of management their disclosure is relevant to explain 
the performance of HEINEKEN for the period. EBIT and EBIT (beia) are not financial measures calculated in accordance with IFRS. EBIT (beia) is 
used to measure performance as management believes that this measurement is the most relevant in evaluating the results of these segments. 

HEINEKEN has multiple distribution models to deliver goods to end customers. There is no reliance on major clients. Deliveries to end consumers 
are done in some countries via own wholesalers or own pubs, in other markets directly and in some others via third parties. As such, distribution 
models are country-specific and diverse across HEINEKEN. In addition, these various distribution models are not centrally managed or monitored. 
Consequently, the Executive Board is not allocating resources and assessing the performance based on business type information and therefore 
no segment information is provided on business type. 

Inter-segment pricing is determined on an arm’s length basis. As net finance expenses and income tax expenses are monitored on a consolidated 
level (and not on an individual regional basis) and regional presidents are not accountable for that, net finance expenses and income tax expenses 
are not provided for the reportable segments. 

Notes to the Consolidated Financial Statements (continued)84 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

5. Operating segments (continued)

Information about reportable segments 

In millions of EUR

Revenue
Third party revenue1

Interregional revenue

Total revenue
Other income

Results from operating activities

Net finance expenses

Share of profit of associates and joint ventures and impairments thereof

Income tax expense

Profit
Attributable to:

Equity holders of the Company (net profit)

Non-controlling interests

EBIT reconciliation
EBIT2

Eia2

EBIT (beia)2

Current segment assets3

Non-current segment assets

Investments in associates and joint ventures

Total segment assets
Unallocated assets

Total assets

Segment liabilities3
Unallocated liabilities

Total equity

Total equity and liabilities

Purchase of P, P & E

Acquisition of goodwill

Purchases of intangible assets

Depreciation of P, P & E

(Impairment) and reversal of impairment of P, P & E

Amortisation intangible assets

(Impairment) and reversal of impairment of intangible assets

1 Includes other revenue of EUR 343 million in 2016 and EUR 386 million in 2015. 

2 For definition, see ‘Glossary’. Note that these are non-GAAP measures. 

8

12

16

13

14

15

15

14

14

15

15

Note

Europe

2016

9,422

690

10,112

39

2015

9,510

717

10,227
34

Americas

2016

5,200

3

5,203

12

2015

5,154

5

5,159
6

Africa, Middle East & 

Eastern Europe

Head Office & 

Other/eliminations

Consolidated

2016

2015

2015

2016

2015

2016

2015

Asia Pacific

2016

2,891

2,894

3

1

3,260

3,263

3

51

2,480

3

2,483

(62)

79

(699)

(620)

(7)

107

(728)

(621)

382

1,208

1,039

883

807

487

710

417

(84)

325

2,755

3,075

13

16

69

74

52

19

30

 – 

 – 

1,221

54

1,275

2,898

10,047

162

13,107

1,055

159

1,214

3,392

10,605

190

14,187

952

149

1,101

2,003

5,854

1,203

9,060

881

97

978

1,814

5,877

1,098

8,789

4,804

5,193

1,383

1,354

1,154

1,305

864

748

2,110

2,654

533

6

40

(487)

11

(60)

 – 

548

51

22

(517)

(23)

(69)

(4)

502

4

22

(230)

10

(97)

 – 

369

132

14

(226)

 – 

(96)

 – 

3,200

3,203

3

1

38

49

87

337

424

1,303

2,620

221

4,144

436

4

9

(299)

(276)

(9)

(1)

20,792

 – 

20,792

46

(493)

150

(673)

1,739

1,540

199

1,739

2,905

795

3,700

8,180

27,964

2,165

38,309

1,012

39,321

10,315

14,433

14,573

39,321

1,757

25

109

(1,163)

(274)

(368)

(12)

20,511

 – 

20,511

411

(409)

172

(697)

2,141

1,892

249

2,141

3,247

311

3,558

8,306

28,855

1,985

39,146

976

40,122

11,254

13,798

15,070

40,122

1,640

619

93

(1,151)

(71)

(368)

(4)

539

92

631

1,423

3,186

217

4,826

432

44

4

(286)

(33)

(16)

 – 

729

217

946

1,150

8,668

552

10,370

281

11

5

(131)

(19)

(181)

(11)

447

288

735

1,042

8,107

417

9,566

284

392

2

(110)

(15)

(169)

 – 

(84)

38

(46)

826

775

27

1,628

5

 – 

33

(16)

 – 

(21)

 – 

325

(325)

 – 

635

1,080

63

1,778

7

 – 

51

(12)

 – 

(18)

 – 

3  Comparatives for current segment assets and segment liabilities are revised to reflect the change in accounting policy on netting cash and overdraft balances in cash pooling 
arrangements with legally enforceable rights to offset. 

Notes to the Consolidated Financial Statements (continued) 
 
85 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Africa, Middle East & 
Eastern Europe

2016

2015

Asia Pacific

2016

Head Office & 
Other/eliminations

Consolidated

2015

2016

2015

2016

2015

3,260

3

3,263
51

2,891

3

2,894

1

2,480

3

2,483
(62)

79

(699)

(620)

(7)

107

(728)

(621)
382

20,792

 – 

20,792

46

20,511

 – 

20,511
411

487

710

417

(84)

325

2,755

3,075

3,200

3

3,203

1

38

49

87

337

424

1,303

2,620

221

4,144

52

19

30

 – 

 – 

539

92

631

1,423

3,186

217

4,826

729

217

946

1,150

8,668

552

10,370

447

288

735

1,042

8,107

417

9,566

(84)

38

(46)

826

775

27

1,628

325

(325)

 – 

635

1,080

63

1,778

1,154

1,305

864

748

2,110

2,654

436

4

9

(299)

(276)

(9)

(1)

432

44

4

(286)

(33)

(16)

 – 

281

11

5

(131)

(19)

(181)

(11)

284

392

2

(110)

(15)

(169)

 – 

5

 – 

33

(16)

 – 

(21)

 – 

7

 – 

51

(12)

 – 

(18)

 – 

(493)

150

(673)

1,739

1,540

199

1,739

2,905

795

3,700

8,180

27,964

2,165

38,309

1,012

39,321

10,315

14,433

14,573

39,321

1,757

25

109

(1,163)

(274)

(368)

(12)

(409)

172

(697)

2,141

1,892

249

2,141

3,247

311

3,558

8,306

28,855

1,985

39,146
976

40,122

11,254

13,798

15,070

40,122
1,640

619

93

(1,151)

(71)

(368)

(4)

Notes to the Consolidated Financial Statements (continued)86 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

5. Operating segments (continued)

Reconciliation of segment profit or loss 
In the internal management reports, HEINEKEN measures its performance primarily based on EBIT and EBIT beia (before exceptional items and 
amortisation of acquisition-related intangible assets). Both are non-GAAP measures not calculated in accordance with IFRS. Beia adjustments are 
also applied on profit metrics. The presentation of these financial measures may not be comparable to similarly titled measures reported by other 
companies due to differences in the ways the measures are calculated.

The table below presents the reconciliation of EBIT (beia), to profit before tax. 

In millions of EUR

EBIT (beia)
Exceptional items and amortisation of acquisition-related intangible assets included in EBIT

EBIT
Net finance expenses

Profit before income tax

2016

3,700

(795)

2,905

(493)

2,412

Exceptional items and amortisation of acquisition-related intangibles (Eia) in net profit
The table below provides an overview of the exceptional items and amortisation of acquisition-related intangibles in HEINEKEN’s net profit:

In millions of EUR

Profit attributable to equity holders of the Company (net profit)
Amortisation of acquisition-related intangible assets included in EBIT

Exceptional items included in EBIT

Exceptional items included in net finance expenses/(income)

Exceptional items included in income tax expense

Exceptional items included in non-controlling interest

Net profit (beia)

2016

1,540

315

480

25

(196)

(66)

2,098

2015

3,558
(311)

3,247
(409)

2,838

2015

1,892
321

(10)

(18)

(124)

(13)

2,048

The 2016 exceptional items and amortisation of acquisition-related intangibles on net profit amounts to EUR 558 million (2015: EUR 156 million). 
This amount consists of: 

 – EUR 315 million (2015: EUR 321 million) of amortisation of acquisition-related intangibles recorded in EBIT. EUR 10 million (2015: EUR 5 million) 

of this amount is included in share of net profit of associates and joint ventures. 

 – EUR 480 million (2015: EUR 10 million income) of exceptional items recorded in EBIT. This includes restructuring expenses of EUR 80 million 

(2015: EUR 106 million), impairments of EUR 328 million (2015: EUR 78 million) of which EUR 286 million relates to The Democratic 
Republic of Congo (DRC). Other exceptional expenses in EBIT amounted to EUR 72 million (2015: EUR 194 million income which included 
EUR 379 million disposal gain for EMPAQUE). This includes asset write downs and the recording of provisions for an amount of EUR 62 million 
(2015: EUR 79 million). 

 – EUR 25 million (2015: EUR 18 million income) of exceptional items in net finance expenses, mainly related to the currency impact on dividend 

receivables from Nigeria. 

 – EUR 196 million (2015: EUR 124 million) in income tax expense includes the tax impact on amortisation of acquisition-related intangible assets 

of EUR 73 million (2015: EUR 75 million), the tax impact on exceptional items of EUR 36 million (2015: EUR 58 million) and an exceptional income 
tax benefit of EUR 87 million (2015: EUR 9 million expense), mainly relating to previously unrecognised deferred tax assets in 2016. 

 – Total amount of Eia allocated to non-controlling interest amounts to EUR 66 million (2015: EUR 13 million). 

Notes to the Consolidated Financial Statements (continued)87 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

6. Acquisitions and disposals of subsidiaries and non-controlling interests 

Acquisition of subsidiaries 
During 2016, HEINEKEN completed several immaterial acquisitions, amongst others in the Philippines. 

Accounting for prior year acquisitions 
The accounting for the acquisitions of Heineken South Africa (Pty) Limited (formerly known as DHN Drinks (Pty) Limited) and Sedibeng Brewery 
(Pty) Limited (South Africa), Desnoes & Geddes (Jamaica), GAPL Pte Ltd. (Malaysia) and Pivovarna Lasko (Slovenia) has been finalised in the fourth 
quarter of 2016 without any significant adjustments.

Acquisitions of non-controlling interests 
During 2016 HEINEKEN acquired 22.5% of the floating shares in Desnoes & Geddes (‘D&G’). HEINEKEN owned a 95.8% stake in D&G as at 
31 December 2016. Furthermore, during 2016 HEINEKEN acquired the remaining 46.6% floating shares in Pivovarna Lasko Union, d.o.o. (formerly 
known as Pivovarrna Laško d.d.). The consideration paid for the acquisition of non-controlling interests in 2016 and the related equity impact (result 
of buy out) are disclosed in the table below: 

In millions of EUR

Desnoes & Geddes (Jamaica)

Pivovarna Lasko (Slovenia)

Other

Total

Consideration paid

Value of non-
controlling interest

Result buy-out

150

104

40

294

85

54

5

144

65

50

35

150

Disposal of Distribev 
On 1 February 2016, HEINEKEN completed the sale of 80% in Distribev Sp. z o.o., Grupa Żywiec S.A.’s local sales and distribution company serving 
the traditional trade and horeca market, to the Orbico Group. A EUR 8 million pre-tax gain was recorded in other income.

7. Assets or disposal groups classified as held for sale 

The assets and liabilities below are classified as held for sale following the commitment of HEINEKEN to a plan to sell these assets and liabilities. 
Efforts to sell the assets and liabilities classified as held for sale have commenced and are expected to be completed during 2017. 

Assets and liabilities classified as held for sale 
In millions of EUR

Current assets

Property, plant and equipment

Intangible assets

Other non-current assets

Assets classified as held for sale
Current liabilities

Non-current liabilities

Liabilities classified as held for sale

2016

2015

13

38

6

–

57

(11)

(6)

(17)

53

67

–

3

123
(31)

–

(31)

In 2015, the assets and liabilities held for sale mainly related to Distribev Sp. z o.o. (Grupa Żywiec S.A.’s sales and distribution company serving the 
traditional trade and horeca market)in Poland. Closing of the transaction occurred on 1 February 2016. 

Notes to the Consolidated Financial Statements (continued)88 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

8. Other income 

In millions of EUR

Gain on sale of property, plant and equipment

Gain on sale of subsidiaries, joint ventures and associates

In 2015 HEINEKEN recorded a post-tax disposal gain on the divestment of EMPAQUE. 

9. Raw materials, consumables and services 

In millions of EUR

Raw materials

Non-returnable packaging

Goods for resale

Inventory movements

Marketing and selling expenses

Transport expenses

Energy and water

Repair and maintenance

Other expenses

Note

6

2016

38

8

46

2015

37

374

411

2016

1,646

3,187

1,523

(54)

2,836

1,100

476

475

1,814

13,003

2015

1,616

3,049

1,775

(141)

2,755

1,139

517

485

1,736

12,931

Other expenses mainly include rentals of EUR 302 million (2015: EUR 301 million), consultant expenses of EUR 140 million (2015: EUR 142 million), 
telecom and office automation of EUR 220 million (2015: EUR 206 million), distribution expenses of EUR 141 million (2015: EUR 135 million), travel 
expenses of EUR 148 million (2015: EUR 151 million) and other taxes of EUR 96 million (2015: EUR 144 million).

10. Personnel expenses 

In millions of EUR

Wages and salaries

Compulsory social security contributions

Contributions to defined contribution plans

Expenses/(income) related to defined benefit plans

Expenses related to other long-term employee benefits

Equity-settled share-based payment plan

Other personnel expenses

Note

26

27

2016

2,158

333

48

88

1

42

593

3,263

2015

2,178

346

47

78

3

33

637

3,322

In other personnel expenses, restructuring costs are included for an amount of EUR 38 million (2015: EUR 90 million). Restructuring is disclosed 
in the provisions (refer to note 28). 

The average number of full-time equivalent (FTE) employees during the year was: 

The Netherlands

Other Europe

Americas

Africa, Middle East and Eastern Europe

Asia Pacific

* Revised.

2016

3,907

24,012

20,917

15,193

9,496

73,525

2015*

3,936

25,161

20,985

15,102

8,728

73,912

Notes to the Consolidated Financial Statements (continued)89 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

11. Amortisation, depreciation and impairments 

In millions of EUR

Property, plant and equipment

Intangible assets

12. Net finance income and expense 

Recognised in profit or loss 

In millions of EUR

Interest income

Interest expenses

Dividend income from available-for-sale investments

Gain/(loss) on disposal of available-for-sale investments

Net change in fair value of derivatives

Net foreign exchange gain/(loss)*

Unwinding discount on provisions

Interest on the net defined benefit obligation

Other

Other net finance income/(expenses)

Net finance income/(expenses)

* Transactional foreign exchange effects of working capital.

Note

14

15

2016

1,437

380

1,817

2015

1,222

372

1,594

2016

60

(419)

12

–

19

(114)

(1)

(40)

(10)

(134)

2015

60

(412)

10

18

143

(179)

(3)

(44)

(2)

(57)

(493)

(409)

Notes to the Consolidated Financial Statements (continued)90 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

13. Income tax expense 

Recognised in profit or loss 
In millions of EUR

Current tax expense
Current year

Under/(over) provided in prior years

Deferred tax expense
Origination and reversal of temporary differences, tax losses and tax credits

Derecognition/(recognition) of deferred tax assets

Effect of changes in tax rates

Under/(over) provided in prior years

Total income tax expense in profit or loss

Reconciliation of the effective tax rate 
In millions of EUR

Profit before income tax

Share of net profit of associates and joint ventures and impairments thereof

Profit before income tax excluding share of profit of associates  
and joint ventures (including impairments thereof)

Income tax using the Company’s domestic tax rate

Effect of tax rates in foreign jurisdictions

Effect of non-deductible expenses

Effect of tax incentives and exempt income

Derecognition/(recognition)

Effect of unrecognised current year losses

Effect of changes in tax rates

Withholding taxes

Under/(over) provided in prior years

Other reconciling items

* Revised for comparative purposes

2016

2015

807

(11)

796

(45)

(90)

2

10

(123)

673

799

(3)

796

(83)

(3)

20

(33)

(99)

697

2016

2,412

(150)

2015

2,838

(172)

2,262

2,666

%

25.0

(0.4)

2.9

(2.8)

(4.0)

6.8

0.1

3.1

–

(1.0)

29.7

2016

565

(9)

67

(64)

(90)

154

2

70

(1)

(21)

673

%

25.0

2.1

2.6

(7.6)

(0.1)

2.1

0.8

1.9

(1.4)

0.8

26.2

2015

667

57

69

(205)

(2)

56

20

50

(36)

21

697

The effective tax rate 2016 includes the impact of impairments for which no tax benefit could be recognised. Partly offset by the recognition 
of previously unrecognised deferred tax assets. The effective tax rate 2015 included the gain on sale of EMPAQUE, which was tax exempt.

For the income tax impact on items recognised directly in equity and in other comprehensive income, please refer to note 24. 

Notes to the Consolidated Financial Statements (continued)91 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

14. Property, plant and equipment 

In millions of EUR

Cost

Balance as at 1 January 2015
Changes in consolidation

Purchases

Transfer of completed projects under construction

Transfer (to)/from assets classified as held for sale

Disposals

Effect of movements in exchange rates

Balance as at 31 December 2015

Balance as at 1 January 2016
Changes in consolidation

Purchases

Transfer of completed projects under construction

Transfer (to)/from assets classified as held for sale

Disposals

Effect of movements in exchange rates

Balance as at 31 December 2016

Depreciation and impairment losses

Balance as at 1 January 2015
Changes in consolidation

Depreciation charge for the year

Impairment losses

Transfer to/(from) assets classified as held for sale

Disposals

Effect of movements in exchange rates

Balance as at 31 December 2015

Balance as at 1 January 2016
Changes in consolidation

Depreciation charge for the year

Impairment losses

Reversal impairment losses

Transfer to/(from) assets classified as held for sale

Disposals

Effect of movements in exchange rates

Balance as at 31 December 2016

Carrying amount

As at 1 January 2015

As at 31 December 2015

As at 1 January 2016

As at 31 December 2016

Note

Land and
buildings

Plant and
equipment

Other  
fixed assets

Under
construction

4,989
256

84

240

(50)

(54)

15

7,305
280

99

607

(1)

(126)

(54)

5,051
132

428

206

(8)

(354)

(47)

793
22

1,029

(1,053)

 – 

(3)

 – 

Total

18,138
690

1,640

 – 

(59)

(537)

(86)

5,480

8,110

5,408

788

19,786

5,480

8,110

5,408

13

113

212

(19)

(58)

(306)

5,435

(1,906)
(35)

(157)

(18)

14

29

(15)

 – 

163

696

(24)

(131)

(420)

5

338

323

(8)

(620)

(403)

8,394

5,043

(4,099)
(51)

(424)

(36)

 – 

136

22

(3,415)
(61)

(570)

(17)

5

332

32

(2,088)

(4,452)

(3,694)

(2,088)

(4,452)

(3,694)

1

(158)

(50)

7

11

37

70

 – 

(441)

(229)

4

23

128

234

(2)

(564)

(16)

10

7

585

271

(2,170)

(4,733)

(3,403)

788

 – 

1,143

(1,231)

(1)

(4)

(29)

666

 – 
 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

3,083

3,392

3,392

3,265

3,206

3,658

3,658

3,661

1,636

1,714

1,714

1,640

793

788

788

666

19,786

18

1,757

 – 

(52)

(813)

(1,158)

19,538

(9,420)
(147)

(1,151)

(71)

19

497

39

(10,234)

(10,234)

(1)

(1,163)

(295)

21

41

750

575

(10,306)

8,718

9,552

9,552

9,232

11

11

11

11

11

Notes to the Consolidated Financial Statements (continued)92 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

14. Property, plant and equipment (continued)

Impairment losses 
In 2016, a total impairment loss of EUR 295 million (2015: EUR 71 million) was charged to profit or loss. These impairment losses mainly relate 
to The Democratic Republic of Congo (DRC). A slowdown of the expected future economic growth in DRC due to lower commodity prices, power 
constraints and lower investments and consumption resulting from political uncertainties, resulted in an impairment of assets in the cash generating 
unit (CGU). The impairment primarily relates to property, plant and equipment and has been recorded on the line ‘Amortisation, depreciation and 
impairments’ in the Income Statement. The CGU DRC is part of the Africa and Middle East and Eastern Europe segment. The determination of the 
recoverable amount of these assets is based on a fair value less costs of disposal (FVLCD) valuation. The FVLCD is based on a discounted ten-year 
cash flow forecast (level 3). The key assumptions used to determine the cash flows are based on market expectations and management’s best 
estimates. See the table below for the key assumptions:

In %

Sales volume growth (CAGR)

Cost inflation

Discount rate – post tax

2017-2026

After that

3.4

4.0

16.0

0.0

4.0

16.0

Property, plant and equipment under construction 
P, P & E under construction mainly relates to extension of brewing capacity in various countries. 

Notes to the Consolidated Financial Statements (continued)93 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

15. Intangible assets 

In millions of EUR

Cost

Balance as at 1 January 2015
Changes in consolidation and other transfers

Purchased/internally developed

Disposals

Effect of movements in exchange rates

Balance as at 31 December 2015

Balance as at 1 January 2016
Changes in consolidation and other transfers

Purchased/internally developed

Disposals

Effect of movements in exchange rates

Balance as at 31 December 2016

Amortisation and impairment losses

Balance as at 1 January 2015
Changes in consolidation

Amortisation charge for the year

Impairment losses

Disposals

Effect of movements in exchange rates

Balance as at 31 December 2015

Balance as at 1 January 2016
Changes in consolidation

Amortisation charge for the year

Impairment losses

Disposals

Effect of movements in exchange rates

Balance as at 31 December 2016

Carrying amount

As at 1 January 2015

As at 31 December 2015

As at 1 January 2016

As at 31 December 2016

Note

Goodwill

Brands

Customer-related 
intangibles

Contract-based 
intangibles

Software, research 
and development 
and other

10,803
611

 – 

 – 

317

11,731

4,072
475

 – 

 – 

30

2,174
333

 – 

 – 

20

773
296

 – 

 – 

32

4,577

2,527

1,101

11,731

4,577

2,527

1,101

25

 – 

 – 

1

1

 – 

(320)

11,436

(188)

4,391

15

2

(2)

(99)

19

12

 – 

(10)

2,443

1,122

11

11

11

11

(407)
 – 

 – 

 – 

 – 

 – 

(462)
 – 

(108)

(3)

 – 

2

(650)
 – 

(165)

 – 

 – 

7

(407)

(571)

(808)

(407)

 – 

 – 

 – 

 – 

 – 

(571)

 – 

(110)

(1)

 – 

26

(407)

(656)

10,396

11,324

11,324

11,029

3,610

4,006

4,006

3,735

(808)

 – 

(147)

(11)

 – 

58

(908)

1,524

1,719

1,719

1,535

Total

18,336
1,733

93

(18)

397

20,541

20,541

60

109

(6)

(636)

20,068

(1,995)
(2)

(368)

(4)

15

(4)

514
18

93

(18)

(2)

605

605

 – 

94

(4)

(19)

676

(333)
(1)

(51)

(1)

15

1

(143)
(1)

(44)

 – 

 – 

(14)

(202)

(202)

 – 

(53)

 – 

 – 

(9)

(370)

(2,358)

(370)

(2,358)

 – 

(58)

 – 

3

16

 – 

(368)

(12)

3

91

(264)

(409)

(2,644)

630

899

899

858

181

235

235

267

16,341

18,183

18,183

17,424

Notes to the Consolidated Financial Statements (continued)94 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

15. Intangible assets (continued)

Brands, customer-related and contract-based intangibles 
The main brands capitalised are the brands acquired in various acquisitions such as Fosters, Strongbow, Dos Equis, Tiger and Bintang. The main 
customer-related and contract-based intangibles relate to customer relationships with retailers in Mexico and Asia Pacific (constituted either 
by way of a contractual agreement or by way of non-contractual relations) and reacquired rights. 

Impairment tests for cash-generating units containing goodwill 
For the purpose of impairment testing, goodwill in respect of Europe, the Americas (excluding Brazil) and Asia Pacific is allocated and monitored 
on a regional basis. For Brazil and subsidiaries within Africa, Middle East and Eastern Europe and Head Office, goodwill is allocated and monitored 
on an individual country basis. The carrying amounts of goodwill allocated to each (group of) CGU(s) are as follows:

In millions of EUR

Europe

The Americas (excluding Brazil)

Brazil

Africa, Middle East and Eastern Europe (aggregated)

Asia Pacific

Head Office

2016

4,788

2,115

78

414

3,154

480

11,029

2015

5,060

2,124

62

508

3,090

480

11,324

Throughout the year, goodwill decreased mainly due to net foreign currency differences. 

The recoverable amounts of the (group of) CGUs are based on value in use calculations. Value in use was determined by discounting the future cash 
flows generated from the continuing use of the unit using a pre-tax discount rate. 

The key assumptions used for the value in use calculations are as follows: 

 – Cash flows were projected based on actual operating results and the three-year business plan. Cash flows for a further seven-year period (except 
for Europe, where a further two-year period was applied) were extrapolated using expected annual per country volume growth rates, which are 
based on external sources. Management believes that this period is justified due to the long-term development of the local beer business and 
past experiences.

 – The beer price growth per year after the first three-year period is assumed to be at specific per country expected annual long-term inflation, 

based on external sources. 

 – Cash flows after the first ten-year (Europe five-year) period were extrapolated using a perpetual growth rate equal to the expected annual  

long-term inflation, in order to calculate the terminal recoverable amount. 

 – A per CGU-specific pre-tax Weighted Average Cost of Capital (WACC) was applied in determining the recoverable amount of the units. 

The values assigned to the key assumptions used for the value in use calculations are as follows:

In %

Europe

The Americas (excluding Brazil)

Brazil

Africa, Middle East and Eastern Europe

Asia Pacific

Head Office

Expected 
annual
long-term inflation 
2020-2026

Expected 
volume  
growth rates  
2020-2026

1.8

3.2

4.9

0.5

3.4

3.4

Pre-tax WACC

9.3

13.6

16.9

15.4-24.4

2.7-12.2

0.7-8.7

14.5

9.4

4.6

1.8

3.2

0.5

The outcome of these impairment tests in 2016 did not result in an impairment loss (2015: nil) being charged to profit or loss. 

Sensitivity to changes in assumptions 
The outcome of a sensitivity analysis of a 100 basis points adverse change in key assumptions (lower growth rates or higher discount rates 
respectively) did not result in a materially different outcome of the impairment test. 

Notes to the Consolidated Financial Statements (continued)95 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

16. Investments in associates and joint ventures 

HEINEKEN has interests in a number of individually insignificant joint ventures and associates. 

Summarised financial information for equity accounted joint ventures and associates 
The following table includes, in aggregate, the carrying amount and HEINEKEN’s share of profit and OCI of joint ventures and associates: 

In millions of EUR

Carrying amount of interests
Share of:

Profit or loss from continuing operations

Other comprehensive income

17. Other investments and receivables 

In millions of EUR

Non-current other investments and receivables
Available-for-sale investments

Non-current derivatives

Loans to customers

Loans to joint ventures and associates

Long-term prepayments

Held-to-maturity investments

Other receivables

Current other investments
Investments held for trading

Joint ventures

2016

2,022

124

 – 

124

2015

1,852

151

7

158

Associates

2016

144

26

 – 

26

Note

2016

30

30

30

30

30

30

30

427

254

58

18

145

1

174

1,077

 – 

 – 

2015

133

21

 – 

21

2015

287

210

69

22

115

1

152

856

16

16

Effective interest rates on loans to customers range from 0 – 16.0%. 

The other receivables mainly originate from the acquisition of the beer operations of FEMSA and represent a receivable on the Brazilian authorities 
on which interest is calculated in accordance with Brazilian legislation. Collection of this receivable is expected to be beyond a period of five years. 
A part of the aforementioned receivable qualifies for indemnification towards FEMSA. 

HEINEKEN has interests in several entities where it has less than significant influence. These are classified as available-for-sale investments and 
valued based on their share price when publicly listed. For investments that are not listed fair values are established using multiples. Debt securities 
(which are interest-bearing) with a carrying amount of EUR 15 million (2015: EUR 15 million) are included in available-for-sale investments. 

Sensitivity analysis – equity price risk 
As at 31 December 2016, an amount of EUR 342 million (2015: EUR 98 million) of available-for-sale investments and investments held for trading is 
listed on stock exchanges. An increase or decrease of 1% in the share price at the reporting date would not result in a material impact on HEINEKEN’s 
financial position. 

Notes to the Consolidated Financial Statements (continued)96 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

18. Deferred tax assets and liabilities 

Recognised deferred tax assets and liabilities 
Deferred tax assets and liabilities are attributable to the following items: 

In millions of EUR

Property, plant and equipment

Intangible assets

Investments

Inventories

Loans and borrowings

Employee benefits

Provisions

Other items

Tax losses carry forward

Tax assets/(liabilities)
Set-off of tax

Net tax assets/(liabilities)

Assets

Liabilities

2016

71

56

126

27

2

346

125

413

391

2015

54

78

129

28

11

334

93

332

364

1,557

(546)

1,011

1,423
(465)

958

2016

(547)

(1,402)

(5)

(1)

(32)

(6)

(45)

(180)

 – 

(2,218)

546

(1,672)

2015

(607)

(1,507)

(5)

(2)

(23)

(3)

(42)

(134)

 – 

(2,323)
465

(1,858)

Net

2016

(476)

(1,346)

121

26

(30)

340

80

233

391

(661)

 – 

(661)

2015

(553)

(1,429)

124

26

(12)

331

51

198

364

(900)
 – 

(900)

Of the total net deferred tax assets of EUR 1,011 million as at 31 December 2016 (2015: EUR 958 million), EUR 405 million (2015: EUR 363 million) 
is recognised in respect of subsidiaries in various countries where there have been tax losses in the current or preceding period. Management’s 
projections support the assumption that it is probable that the results of future operations will generate sufficient taxable income to utilise these 
deferred tax assets. 

No deferred tax liability has been recognised in respect of undistributed earnings of subsidiaries, joint ventures and associates, net impact 
EUR 58 million (2015: EUR 50 million). This because HEINEKEN is able to control the timing of the reversal of the temporary differences, 
and it is probable that such differences will not reverse in the foreseeable future.

Tax losses carry forward 
HEINEKEN has tax losses carry forward for an amount of EUR 2,370 million as at 31 December 2016 (2015: EUR 2,363 million), which expire 
in the following years:

In millions of EUR

2016

2017

2018

2019

2020

2021

After 2021 respectively 2020 but not unlimited

Unlimited

Recognised as deferred tax assets (gross)

Unrecognised

2016

 – 

20

36

19

9

61

338

1,887

2,370

(1,733)

637

2015

24

26

57

16

11

 – 

513

1,716

2,363
(1,564)

799

The unrecognised losses relate to entities for which it is not probable that taxable profit will be available to offset these losses. 

Notes to the Consolidated Financial Statements (continued)97 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Movement in deferred tax balances during the year 

In millions of EUR

Property, plant and equipment

Intangible assets

Investments

Inventories

Loans and borrowings

Employee benefits

Provisions

Other items

Tax losses carry forward

Net tax assets/(liabilities)

In millions of EUR

Property, plant and equipment

Intangible assets

Investments

Inventories

Loans and borrowings

Employee benefits

Provisions

Other items

Tax losses carry forward

Net tax assets/(liabilities)

19. Inventories

In millions of EUR

Raw materials

Work in progress

Finished products

Goods for resale

Non-returnable packaging

Other inventories and spare parts

Balance 
1 January 2016

Changes in 
consolidation

Effect of 
movements in 
foreign exchange

Recognised  
in income

Recognised  
in equity

Transfers

(553)

(1,429)

124

26

(12)

331

51

198

364

(900)

1

(10)

 – 

 – 

 – 

 – 

 – 

(3)

4

(8)

52

50

(13)

(1)

(4)

(28)

(4)

24

13

89

22

40

17

1

(1)

(13)

34

20

3

123

 – 

 – 

 – 

 – 

(13)

49

 – 

(10)

 – 

26

2

3

(7)

 – 

 – 

1

(1)

4

7

9

Balance 
31 December 
2016

(476)

(1,346)

121

26

(30)

340

80

233

391

(661)

Balance 
1 January 2015

Changes in 
consolidation

Effect of 
movements in 
foreign exchange

Recognised  
in income

Recognised  
in equity

Transfers

Balance 
31 December 2015

(527)

(1,257)

123

19

(9)

365

92

175

177

(842)

(54)

(261)

7

(4)

 – 

 – 

2

(12)

125

(197)

23

(3)

(7)

 – 

(13)

4

1

93

(14)

84

6

91

2

10

1

(7)

(25)

10

11

99

 – 

 – 

1

 – 

6

(33)

 – 

1

 – 

(25)

(1)

1

(2)

1

3

2

(19)

(69)

65

(19)

2016

247

225

479

168

187

312

(553)

(1,429)

124

26

(12)

331

51

198

364

(900)

2015

247

223

479

197

195

361

1,618

1,702

During 2016 inventories were written down by EUR 19 million to net realisable value (2015: EUR 23 million). 

Notes to the Consolidated Financial Statements (continued)98 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

20. Trade and other receivables 

In millions of EUR

Trade receivables

Other receivables

Trade receivables due from associates and joint ventures

Derivatives

Note

2016

2,283

701

20

48

30

3,052

2015

2,169

625

27

52

2,873

A net impairment loss of EUR 57 million (2015: EUR 61 million) in respect of trade and other receivables was included in expenses for raw materials, 
consumables and services. 

21. Cash and cash equivalents 

In millions of EUR

Cash and cash equivalents

Bank overdrafts and commercial papers

Cash and cash equivalents in the statement of cash flows

Note

30

25

2016

3,035

(1,669)

1,366

2015*

3,232

(2,950)

282

* Revised to reflect the change in accounting policy on netting cash and overdraft balances in cash pooling arrangements with legally enforceable rights to offset. 

HEINEKEN has cash pooling arrangements with legally enforceable rights to offset cash and overdraft balances. Where there is an intention 
to settle on a net basis, cash and overdraft balances relating to the cash pooling arrangements are reported on a net basis in the statement 
of financial position. 

The following table presents the recognised ‘Cash and cash equivalents’ and ‘Bank overdrafts and commercial papers’ and the impact of netting 
on the gross amounts. The column ‘Net amount’ shows the impact on HEINEKEN’s balance sheet if all amounts subject to legal offset rights had 
been netted.

In millions of EUR

Balance as at 31 December 2016

Assets
Cash and cash equivalents

Liabilities
Bank overdrafts and commercial papers

Balance as at 31 December 2015

Assets
Cash and cash equivalents

Liabilities
Bank overdrafts and commercial papers

22. Capital and reserves 

Gross amounts 
offset in the 
statement of 
financial position

Net amounts 
presented in the 
statement of 
financial position

Amounts  
subject to legal 
offset rights

Gross amounts

Net amount

3,097

(62)

3,035

(1,489)

1,546

(1,731)

62

(1,669)

1,489

(180)

3,677

(445)

3,232

(2,408)

824

(3,395)

445

(2,950)

2,408

(542)

Share capital 
As at 31 December 2016, the issued share capital comprised 576,002,613 ordinary shares (2015: 576,002,613). The ordinary shares have a par 
value of EUR 1.60. All issued shares are fully paid. The share capital as at 31 December 2016 amounted to EUR 922 million (2015: EUR 922 million). 

The Company’s authorised capital amounts to EUR 2,500 million, consisting of 1,562,500,000 shares. 

The holders of ordinary shares are entitled to receive dividends as declared from time to time and are entitled to one vote per share at meetings 
of the Company. In respect of the Company’s shares that are held by HEINEKEN, rights are suspended. 

Notes to the Consolidated Financial Statements (continued)99 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Share premium 
As at 31 December 2016, the share premium amounted to EUR 2,701 million (2015: EUR 2,701 million). 

Translation reserve 
The translation reserve comprises foreign currency differences arising from the translation of the financial statements of foreign operations of 
HEINEKEN (excluding amounts attributable to non-controlling interests) as well as value changes of the hedging instruments in the net investment 
hedges. HEINEKEN considers this a legal reserve. 

Hedging reserve 
This reserve comprises the effective portion of the cumulative net change in the fair value of cash flow hedging instruments where the hedged 
transaction has not yet occurred. HEINEKEN considers this a legal reserve. 

Fair value reserve 
This reserve comprises the cumulative net change in the fair value of available-for-sale investments until the investment is derecognised or impaired. 
HEINEKEN considers this a legal reserve. 

Other legal reserves 
These reserves relate to the share of profit of joint ventures and associates over the distribution of which HEINEKEN does not have control. 
The movement in these reserves reflects retained earnings of joint ventures and associates minus dividends received. In case of a legal or other 
restriction which means that retained earnings of subsidiaries cannot be freely distributed, a legal reserve is recognised for the restricted part. 
Furthermore, part of the reserve comprises a legal reserve for capitalised development costs. 

Reserve for own shares 
The reserve for the Company’s own shares comprises the cost of the Company’s shares held by HEINEKEN. As at 31 December 2016, HEINEKEN held 
6,321,833 of the Company’s shares (2015: 6,318,958).

LTV 
During the period from 1 January to 31 December 2016, HEINEKEN acquired 505,000 shares for an amount of EUR 39 million for delivery against 
LTV and other share-based payment plans. 

Dividends 
The following dividends were declared and paid by HEINEKEN:

In millions of EUR

Final dividend previous year EUR 0.86, respectively EUR 0.74 per qualifying ordinary share

Interim dividend current year EUR 0.52, respectively EUR 0.44 per qualifying ordinary share

Total dividend declared and paid

2016

490

296

786

2015

425

251

676

For 2016, a payment of a total cash dividend of EUR 1.34 per share (2015: EUR 1.30) will be proposed at the AGM. If approved, a final dividend 
of EUR 0.82 per share will be paid on 3 May 2017, as an interim dividend of EUR 0.52 per share was paid on 11 August 2016. The payment will be 
subject to 15% Dutch withholding tax.

After the balance sheet date, the Executive Board proposed the following appropriation of profit. The dividends, taking into account the interim 
dividends declared and paid, have not been provided for.

In millions of EUR

Dividend per qualifying ordinary share EUR 1.34 (2015: EUR 1.30)

Addition to retained earnings

Net profit

2016

763

777

1,540

2015

741

1,151

1,892

Non-controlling interests 
The non-controlling interests (NCI) relate to minority stakes held by third parties in HEINEKEN consolidated subsidiaries. The total non-controlling 
interest as at 31 December 2016 amounted to EUR 1,335 million (2015: EUR 1,535 million). 

Notes to the Consolidated Financial Statements (continued)100 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

23. Earnings per share 

Basic earnings per share 
The calculation of basic earnings per share for the period ended 31 December 2016 is based on the profit attributable to ordinary shareholders of 
the Company (net profit) of EUR 1,540 million (2015: EUR 1,892 million) and a weighted average number of ordinary shares – basic outstanding 
during the year ended 31 December 2016 of 569,737,210 (2015: 572,292,454). Basic earnings per share for the year amounted to EUR 2.70  
(2015: EUR 3.31). 

Diluted earnings per share 
The calculation of diluted earnings per share for the period ended 31 December 2016 is based on the profit attributable to ordinary shareholders 
of the Company (net profit) of EUR 1,540 million (2015: EUR 1,892 million) and a weighted average number of ordinary shares – basic outstanding 
after adjustment for the dilutive effect of share based payment plan obligations of 570,370,392 (2015: 572,944,188). Diluted earnings per share 
for the year amounted to EUR 2.70 (2015: EUR 3.30). 

Weighted average number of shares – basic and diluted 

Total number of shares issued

Effect of own shares held

Weighted average number of basic shares for the year
Dilutive effect of share based payment plan obligations

Weighted average number of diluted shares for the year

24. Income tax on other comprehensive income 

2016

2015

576,002,613

576,002,613

(6,265,403)

(3,710,159)

569,737,210 572,292,454
651,734

633,182

570,370,392 572,944,188

In millions of EUR

Other comprehensive income
Actuarial gains and losses

Currency translation differences

Recycling of currency translation differences  
to profit or loss

Effective portion of net investment hedges

Effective portion of changes in fair value  
of cash flow hedges

Effective portion of cash flow hedges 
transferred to profit or loss

Net change in fair value available-for-sale 
investments

Recycling of fair value of available-for-sale 
investments to profit or loss

Share of other comprehensive income  
of associates/joint ventures

Amount 
 before tax

(301)

(935)

 – 

44

18

53

140

 – 

 – 

(981)

2016

Amount 
 net of tax

Amount 
 before tax

(252)

(908)

 – 

44

6

41

140

 – 

 – 

(929)

128

(120)

129

15

(3)

36

46

(16)

7

222

Tax

49

27

 – 

 – 

(12)

(12)

 –

 – 

 – 

52

2015

Amount 
net of tax

95

(43)

129

15

23

24

43

(16)

7

277

Tax

(33)

77

 – 

 – 

26

(12)

(3)

 – 

 – 

55

Notes to the Consolidated Financial Statements (continued)101 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

25. Loans and borrowings 

This note provides information about the contractual terms of HEINEKEN’s interest-bearing loans and borrowings. For more information about 
HEINEKEN’s exposure to interest rate risk and foreign currency risk, refer to note 30.

Non-current liabilities
In millions of EUR

Unsecured bond issues

Unsecured bank loans

Secured bank loans

Other non-current interest-bearing liabilities

Non-current interest-bearing liabilities
Non-current non-interest-bearing liabilities

Non-current derivatives

Non-current liabilities

Current interest-bearing liabilities

In millions of EUR

Current portion of unsecured bonds issued

Current portion of unsecured bank loans

Current portion of secured bank loans

Current portion of other non-current interest-bearing liabilities

Total current portion of non-current interest-bearing liabilities
Deposits from third parties (mainly employee loans)

Bank overdrafts and commercial papers

Current interest-bearing liabilities

Note

Note

21

* Revised to reflect the change in accounting policy on netting cash and overdraft balances in cash pooling arrangements with legally enforceable rights to offset.

For further details regarding the interest-bearing liabilities refer to terms and debt repayment schedule included in this note.

Net interest-bearing debt position 

In millions of EUR

Non-current interest-bearing liabilities

Current portion of non-current interest-bearing liabilities

Deposits from third parties (mainly employee deposits)

Bank overdrafts and commercial papers

Market value of cross-currency interest rate swaps

Cash, cash equivalents and current other investments

Net interest-bearing debt position

Note

21

30

17/21

2016

10,920

1,359

622

12,901

1,669

(242)

14,328

(3,035)

11,293

* Revised to reflect the change in accounting policy on netting cash and overdraft balances in cash pooling arrangements with legally enforceable rights to offset.

2016

9,432

239

84

1,165

10,920

24

10

2015

9,269

126

38

1,193

10,626
 – 

32

10,954

10,658

2016

1,251

4

10

94

1,359

622

1,981

1,669

3,650

2015*

400

354

8

40

802
595

1,397
2,950

4,347

2015*

10,626

802

595

12,023
2,950

(215)

14,758
(3,248)

11,510

Notes to the Consolidated Financial Statements (continued)102 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

25. Loans and borrowings (continued)

Non-current liabilities 

In millions of EUR

Balance as at 1 January 
2016
Consolidation changes

Effect of movements in 
exchange rates

Transfers to current liabilities

Proceeds

Repayments

Other

Balance as at 31 December 
2016

Unsecured  
bond issues

Unsecured  
bank loans

Secured  
bank loans

Other
 non-current 
interest-bearing 
liabilities

Non-current 
derivatives

Non-current  
non-interest- 
bearing  
liabilities

9,269

 – 

51

(1,173)

1,303

(18)

 – 

9,432

126

 – 

5

14

264

(170)

 – 

239

38

 – 

2

(6)

57

(7)

 – 

84

1,193

16

18

(109)

30

(18)

35

1,165

32

 – 

(21)

(2)

1

 – 

 – 

10

 – 

 – 

33

(2)

 – 

(7)

 – 

24

Terms and debt repayment schedule 
Terms and conditions of outstanding non-current and current loans and borrowings were as follows:

Category

Currency

Nominal 
interest
rate %

Carrying 
amount 
2016

Face 
value 
2016

Carrying 
amount 
2015

Repayment

In millions of EUR

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under APB MTN 
programme

issue under 144A/RegS

issue under 144A/RegS

issue under 144A/RegS

EUR

SGD

EUR

SGD

USD

EUR

EUR

EUR

EUR

USD

EUR

EUR

EUR

EUR

EUR

EUR

EUR

EUR

EUR

EUR

EUR

SGD

USD

USD

USD

4.6

1.4

1.3

2.2

1.5

2.5

2.1

2.0

1.3

3.3

1.7

3.5

1.5

2.9

2.0

3.5

3.3

2.6

3.5

1.0

1.4

2016

2017

2018

2018

2019

2019

2020

2021

2021

2022

2023

2024

2024

2025

2025

2029

2033

2033

2043

2026

2027

 – 

66

100

62

189

847

997

498

498

189

140

497

454

743

224

199

180

92

75

790

497

 – 

66

100

62

190

850

1,000

500

500

190

140

500

460

750

225

200

180

100

75

800

500

3.0 – 4.0 2020 – 2022

25

25

400

64

100

62

183

845

997

497

497

183

140

497

454

742

224

199

179

91

75

 – 

 – 

25

1.4

3.4

2.8

2017

2022

2023

1,185

1,186

1,146

1,148

709

945

712

949

685

915

689

919

Total

10,658

16

88

(1,278)

1,655

(220)

35

10,954

Face  
value  
2015

400

65

100

62

184

850

1,000

500

500

184

140

500

460

750

225

200

180

100

75

 – 

 – 

25

Notes to the Consolidated Financial Statements (continued)103 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Terms and debt repayment schedule (continued)

Category

Currency

In millions of EUR

Unsecured bond

Unsecured bond

Unsecured bank loans

Unsecured bank loans

Unsecured bank loans

Unsecured bank loans

Unsecured bank loans

Unsecured bank loans

Secured bank loans

Secured bank loans

Secured bank loans

issue under 144A/RegS

n.a.

bank facilities

bank facilities

German Schuldschein notes

bank facilities

bank facilities

various

bank facilities

bank facilities

various

Other interest-bearing liabilities

2011 US private placement

Other interest-bearing liabilities

2008 US private placement

Other interest-bearing liabilities

2008 US private placement

Other interest-bearing liabilities

2010 US private placement

Other interest-bearing liabilities

2008 US private placement

Other interest-bearing liabilities

facilities from JVs

Other interest-bearing liabilities

various

Deposits from third parties

n.a.

Nominal 
interest
rate %

4.0

3.5 – 4.5

4.8

15 – 17

1.8 – 6.2

3.5 – 4.5

8.6

Carrying 
amount 
2016

465

17

 – 

51

 – 

 – 

Face 
value 
2016

474

17

 – 

51

 – 

 – 

112

112

Repayment

2042

2020

2016

2021

2016

2016

2018

USD

EUR

EUR

NGN

EUR

MYR

ZAR

various

various

various

XOF

ETB

7.0

9.5

2026

2021

various

various

various

GBP

USD

GBP

USD

USD

EUR

various

various

7.3

2.8

7.2

4.6

6.3

various

various

various

2016

2017

2018

2018

2018

various

various

various

80

57

20

17

 – 

85

37

688

369

4

76

80

56

20

20

 – 

85

37

688

370

4

76

622

622

Carrying 
amount 
2015

450

19

207

14

111

19

71

58

 – 

22

24

34

83

44

665

357

17

33

595

Face  
value  
2015

459

19

207

16

111

19

71

58

 – 

22

25

34

83

44

666

358

17

33

595

12,901 12,972 12,023 12,093

Financing headroom 
As at 31 December 2016, no amounts were drawn on the existing revolving credit facility of EUR 2,500 million. This revolving credit facility 
was extended by one year in May 2016 and matures in 2021. The committed financing headroom at Group level was EUR 3,112 million as at 
31 December 2016 and consisted of an undrawn revolving credit facility and centrally available cash, minus commercial paper in issue at Group level. 

Incurrence covenant
HEINEKEN has an incurrence covenant in some of its financing facilities. This incurrence covenant is calculated by dividing net debt (excluding the 
market value of cross-currency interest rate swaps) by EBITDA (beia) (both based on proportional consolidation of joint ventures and including 
acquisitions made in 2016 on a pro-forma basis). As at 31 December 2016 this ratio was 2.3 (2015: 2.4). If the ratio would be beyond a level of 3.5, 
the incurrence covenant would prevent HEINEKEN from conducting further significant debt financed acquisitions. 

Notes to the Consolidated Financial Statements (continued)104 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

26. Employee benefits 

In millions of EUR

Present value of unfunded defined benefit obligations

Present value of funded defined benefit obligations

Total present value of defined benefit obligations
Fair value of defined benefit plan assets

Present value of net obligations
Asset ceiling items

Recognised liability for defined benefit obligations
Other long-term employee benefits

2016

305

8,865

9,170

(7,815)

1,355

3

1,358

62

1,420

2015

329

8,544

8,873
(7,661)

1,212
4

1,216
73

1,289

HEINEKEN makes contributions to defined benefit plans that provide pension benefits for employees upon retirement in a number of countries. 
The defined benefit plans in the Netherlands and the UK combined cover 88.0% of the total defined benefit plan assets (2015: 88.4%), 84.1% 
of the present value of the defined benefit obligations (2015: 83.9%) and 61.2% of the present value of net obligations (2015: 55.2%) as at 
31 December 2016. 

HEINEKEN provides employees in the Netherlands with an average pay pension plan based on earnings up to the legal tax limit. Indexation of 
accrued benefits is conditional on the funded status of the pension fund. HEINEKEN pays contributions to the fund up to a maximum level agreed 
with the Board of the pension fund and has no obligation to make additional contributions in case of a funding deficit. In 2016, HEINEKEN’s cash 
contribution to the Dutch pension plan was at the maximum level. The same level is expected to be paid in 2017. 

HEINEKEN’s UK plan (Scottish & Newcastle pension plan ‘SNPP’) was closed to future accrual in 2010 and the liabilities thus relate to past service 
before plan closure. Based on the triennial review finalised in early 2016, HEINEKEN has renewed the funding plan (until 31 May 2023) including 
an annual Company contribution of GBP37.5 million in 2017, thereafter increasing with GBP1.7 million per year. Deficit payments as of 2019 will 
be reviewed and may be replaced following the next triennial valuation which will take place in 2019. As at 31 December 2016, the IAS 19 present 
value of the net obligations of SNPP represents a GBP581 million (EUR 679 million) deficit. No additional liability has to be recognised as the net 
present value of the minimum funding requirement does not exceed the net obligation.

Other countries where HEINEKEN offers a defined benefit plan to (former) employees include: Austria (closed in 2007 to new entrants), Belgium, 
France, Greece (closed in 2014 to new entrants), Ireland (closed in 2012 to all future accrual), Jamaica (to be closed in 2017 to all future accrual), 
Mexico (plan changed to hybrid defined contribution for majority of employees in 2014), Nigeria (closed to new entrants in 2007), Portugal, Spain 
(closed to management in 2010) and Switzerland. 

The vast majority of benefit payments are from pension funds that are held in trusts (or equivalent); however, there is a small portion where 
HEINEKEN meets the benefit payment obligation as it falls due. Plan assets held in trusts are governed by Trustee Boards composed of HEINEKEN 
representatives and independent and/or member representation, in accordance with local regulations and practice in each country. The relationship 
and division of responsibility between HEINEKEN and the Trustee Board (or equivalent) including investment decisions and contribution schedules 
are carried out in accordance with the plan’s regulations.

In other countries, retirement benefits are provided to employees via defined contribution plans. 

Other long-term employee benefits mainly relate to long-term bonus plans, termination benefits, medical plans and jubilee benefits. 

Notes to the Consolidated Financial Statements (continued)105 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Movement in net defined benefit obligation 
The movement in the net defined benefit obligation over the year is as follows: 

In millions of EUR

Note

10

12

Balance as at 1 January

Included in profit or loss
Current service cost

Past service cost/(credit)

Administration expense

Effect of any settlement

Expense recognised  
in personnel expenses
Interest expense/(income)

Included in OCI
Remeasurement loss/(gain):

Actuarial loss/(gain) arising from

Demographic assumptions

Financial assumptions

Experience adjustments

Return on plan assets  
excluding interest income

Effect of movements in exchange rates

Other
Changes in consolidation  
and reclassification

Contributions paid:

By the employer

By the plan participants

Benefits paid

Balance as at 31 December

Present value of  
defined benefit obligations

Fair value of defined  
benefit plan assets

Present value  
of net obligations

2016

8,873

2015

8,909

2016

(7,661)

2015

(7,547)

2016

1,212

2015

1,362

86

1

 – 

(1)

86

257

343

20

1,080

(139)

 – 

(674)

287

(1)

 – 

23

(355)

(333)

9,170

83

(9)

 – 

(2)

72
258

330

(62)

(191)

(41)

 – 

259

(35)

13

 – 

26

(370)

(331)

8,873

 – 

 – 

2

 – 

2

(217)

(215)

 – 

 – 

 – 

(660)

557

(103)

 – 

 – 

6

 – 

6
(214)

(208)

 – 

 – 

 – 

166

(236)

(70)

86

1

2

(1)

88

40

128

20

1,080

(139)

(660)

(117)

184

83

(9)

6

(2)

78
44

122

(62)

(191)

(41)

166

23

(105)

 – 

 – 

(1)

13

(168)

(23)

355

164

(180)

(26)

370

164

(7,815)

(7,661)

(168)

 – 

 – 

(169)

1,355

(180)

 – 

 – 

(167)

1,212

Notes to the Consolidated Financial Statements (continued)106 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

26. Employee benefits (continued)

Defined benefit plan assets 

In millions of EUR

Equity instruments:

Europe

Northern America

Japan

Asia other

Other

Debt instruments:

Corporate bonds – investment grade

Corporate bonds – non-investment grade

Derivatives

Properties and real estate

Cash and cash equivalents

Investment funds

Other plan assets

Balance as at 31 December

Quoted

Unquoted

Quoted

Unquoted

2,379

1,871

2016

Total

1,092

403

113

47

724

4,210

399

4,609

 – 

 – 

 – 

 – 

246

246

1,537

102

1,639

(1,389)

(1,379)

362

116

350

254

(307)

1,578

592

296

1,061

257

827

7,815

746

511

212

153

249

2,791

131

2,922

16

253

195

1,219

4

1,687

6,480

2015

Total

746

511

212

153

250

1,872

4,146

309

4,455

 – 

 – 

 – 

 – 

1

1

1,355

178

1,533

(1,229)

(1,213)

267

47

292

270

(353)

1,181

520

242

1,511

274

1,334

7,661

1,092

403

113

47

478

2,133

2,673

297

2,970

10

230

180

711

3

1,134

6,237

The HEINEKEN pension funds monitor the mix of debt and equity securities in their investment portfolios based on market expectations. Material 
investments within the portfolio are managed on an individual basis. Through its defined benefit pension plans, HEINEKEN is exposed to a number 
of risks, the most significant which are detailed below: 

Asset volatility 
The plan liabilities are calculated using a discount rate set with reference to corporate bond yields. If the return on the plan assets is less than the 
return on the liabilities implied by this assumption, this will create a deficit. Both the Netherlands and the UK plans hold a significant proportion 
of equities, which are expected to outperform corporate bonds in the long term, while providing volatility and risk in the short term. 

In the Netherlands, an Asset-Liability Matching (ALM) study is performed at least on a triennial basis. The ALM study is the basis for the strategic 
investment policies and the (long-term) strategic investment mix. This resulted in a strategic asset mix comprising 38% equity securities, 40% bonds, 
7% property and real estate and 15% other investments. The objective is to hedge currency risk on the US dollar, Japanese yen and British pound 
for 50% of the equity exposure in the strategic investment mix. 

In the UK, an Asset-Liability Matching study is performed at least on a triennial basis. The ALM study is the basis for the strategic investment policies 
and the (long-term) strategic investment mix. This resulted in a strategic asset mix comprising 40% of plan assets in liability driven investments, 
19% in absolute return, 20% in equities (global and emerging markets), 5.5% in alternatives and 15.5% in private markets. The objective is to hedge 
100% of currency risk on developed non-GBP equity market exposures in the strategic investment mix. 

Interest rate risk 
A decrease in corporate bond yields will increase plan liabilities, although this will be partially offset by an increase in the value of the plans’ 
bond holdings. 

In the Netherlands, interest rate risk is partly managed through fixed income investments. These investments match the liabilities for 22.9% 
(2015: 22.7%). In the UK, interest rate risk is partly managed through the use of a mixture of fixed income investments and interest rate 
swap instruments. These investments and instruments match 28% of the interest rate sensitivity of the total liabilities (2015: 24.7%).

Notes to the Consolidated Financial Statements (continued)107 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Inflation risk 
Some of the pension obligations are linked to inflation. Higher inflation will lead to higher liabilities, although in most cases caps on the level of 
inflationary increases are in place to protect the plan against extreme inflation. The majority of the plan assets are either unaffected by or loosely 
correlated with inflation, meaning that an increase in inflation will increase the deficit. 

HEINEKEN provides employees in the Netherlands with an average pay pension plan, whereby indexation of accrued benefits is conditional on the 
funded status of the pension fund. In the UK, inflation is partly managed through the use of a mixture of inflation-linked derivative instruments. 
These instruments match 41% of the inflation-linked liabilities (2015: 39%). 

Life expectancy 
The majority of the plans’ obligations are to provide benefits for the life of the member, so increases in life expectancy will result in an increase in the plans’ 
liabilities. This is particularly significant in the UK plan, where inflation-linked increases result in higher sensitivity to changes in life expectancy. In 2015, 
the Trustee of SNPP implemented a longevity hedge to remove the risk of a higher increase in life expectancy than anticipated for current pensioners. 

Principal actuarial assumptions as at the balance sheet date 
Based on the significance of the Dutch and UK pension plans compared with the other plans, the table below only includes the major actuarial 
assumptions for those two plans as at 31 December:

In %

Discount rate as at 31 December

Future salary increases

Future pension increases

The Netherlands

2016

1.5

2.0

0.4

2015

2.3

2.0

0.9

UK*

2016

2.7

 – 

3.1

2015

3.9

 – 

3.0

* The UK plan closed for future accrual, leading to certain assumptions being equal to zero. 

For the other defined benefit plans, the following actuarial assumptions apply at 31 December:

In %

Discount rate as at 31 December

Future salary increases

Future pension increases

Medical cost trend rate

Europe

Americas

Africa, Middle East & Eastern Europe

2016

0.6-6.8

0.0-3.5

0.0-1.5

0.0-4.5

2015

0.8-2.3

0.0-3.5

0.0-1.2

0.0-4.5

2016

7.0-7.6

0.0-4.5

0.0-3.5

0.0-5.0

2015

7.0

4.5

3.5

5.1

2016

1.5-15.5

0.0-5.0

0.0-3.5

0.0-5.0

2015

12.0

7.5

3.0

4.5

Assumptions regarding future mortality rates are based on published statistics and mortality tables. For the Netherlands, the rates are obtained 
from the ‘AG-Prognosetafel 2016’, fully generational. Correction factors from Towers Watson are applied on these rates. For the UK, the future 
mortality rates are obtained by applying the Continuous Mortality Investigation 2014 projection model with an assumed long term rate of 1.5% p.a. 
to the Self-Administered Pension Schemes Series 2 (year of birth) tables with a 112% (male)/109% (female) weighting for pensioners and a 105% 
(male)/106% (female) weighting for non-pensioners. 

The weighted average duration of the defined benefit obligation at the end of the reporting period is 18 years. 

HEINEKEN expects the 2017 contributions to be paid for the defined benefit plans to be in line with 2016.

Sensitivity analysis 
Reasonably possible changes at the reporting date to one of the relevant actuarial assumptions, holding other assumptions constant, would have 
affected the defined benefit obligation by the amounts shown below: 

Effect in millions of EUR

Discount rate (0.5% movement)

Future salary growth (0.25% movement)

Future pension growth (0.25% movement)

Medical cost trend rate (0.5% movement)

Life expectancy (1 year)

31 December 2016

31 December 2015

Increase in 
assumption

Decrease in 
assumption

Increase in 
assumption

Decrease in 
assumption

(695)

23

332

5

300

798

(22)

(309)

(4)

(301)

(677)

21

300

6

287

771

(20)

(292)

(5)

(290)

Although the analysis does not take account of the full distribution of cash flows expected under the plan, it does provide an approximation of the 
sensitivity of the assumptions shown. 

Notes to the Consolidated Financial Statements (continued)108 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

27. Share-based payments – Long-Term Variable Award 

HEINEKEN has a performance-based share plan (Long-Term Variable award (LTV)) for the Executive Board and senior management. Under this LTV 
plan, share rights are conditionally awarded to incumbents on an annual basis. The vesting of these rights is subject to the performance of Heineken 
N.V. on specific internal performance conditions and continued service over a three-year period. 

The performance conditions for LTV 2014-2016, LTV 2015-2017 and LTV 2016-2018 are the same for the Executive Board and senior management 
and comprise solely of internal financial measures, being Organic Revenue Growth, Organic EBIT beia growth, Earnings Per Share (EPS) beia growth 
and Free Operating Cash Flow. 

At target performance, 100% of the awarded share rights vest. At threshold performance, 50% of the awarded share rights vest. At maximum 
performance, 200% of the awarded share rights vest for the Executive Board as well as senior managers contracted by the US, Mexico, Brazil 
and Singapore, and 175% vest for all other senior managers. 

The performance period for the aforementioned plans are:

LTV

2014-2016

2015-2017

2016-2018

Performance period start

1 January 2014

1 January 2015

1 January 2016

Performance period end

31 December 2016

31 December 2017

31 December 2018

The vesting date for the Executive Board is shortly after the publication of the annual results of 2016, 2017 and 2018 respectively and for senior 
management on 1 April 2017, 2018 and 2019 respectively. 

As HEINEKEN will withhold the tax related to vesting on behalf of the individual employees, the number of Heineken N.V. shares to be received will 
be a net number. The share rights are not dividend-bearing during the performance period. The fair value has been adjusted for expected dividends 
by applying a discount based on the dividend policy and historical dividend payouts, during the vesting period. 

The terms and conditions of the share rights granted are as follows:

Grant date/employees entitled

Share rights granted to Executive Board in 2014

Share rights granted to senior management in 2014

Share rights granted to Executive Board in 2015

Share rights granted to senior management in 2015

Share rights granted to Executive Board in 2016

Share rights granted to senior management in 2016

* The number of shares is based on at target payout performance (100%). 

Number*

51,702

597,744

54,903

534,298

34,278

398,850

Based on share 
price

49.08

49.08

58.95

58.95

78.77

78.77

Under the LTV 2013-2015, a total of 58,447 (gross) shares vested for the Executive Board and 726,789 (gross) shares vested for senior management. 
The number of shares vested for the Executive Board relates to Mr. Jean-François van Boxmeer, as Mr. René Hooft Graafland was no longer member 
of the Executive Board at vesting and Ms. Laurence Debroux received LTI as per LTIP 2015-2017.

Based on the performance conditions, it is expected that approximately 786,093 shares of the LTV 2014-2016 will vest in 2017 for senior 
management and the Executive Board. 

The number, as corrected for the expected performance for the various awards, and weighted average share price per share under the LTV of senior 
management and Executive Board are as follows:

Outstanding as at 1 January
Granted during the year

Forfeited during the year

Vested during the year

Performance adjustment

Outstanding as at 31 December

Weighted 
average share 
price 2016

Number of share 
rights 2016

Weighted average 
share price 2015

Number of share 
rights 2015

52.26

78.77

58.33

50.47

1,854,782

433,128

(121,026)

(785,236)

 – 

491,699

44.42
58.95

50.95

35.89

 – 

2,401,418
589,201

(235,289)

(891,409)

(9,139)

60.40

1,873,347

52.26

1,854,782

Notes to the Consolidated Financial Statements (continued)109 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Under the extraordinary share plans for senior management 24,550 shares were granted and 7,850 (gross) shares vested. These extraordinary 
grants only have a service condition and vest between one and five years. The expenses relating to these additional grants are recognised in profit 
or loss during the vesting period. Expenses recognised in 2016 are EUR 1.3 million (2015: EUR 1.0 million).

Matching shares, extraordinary shares and retention share awards granted to the Executive Board and are disclosed in note 33.

Personnel expenses 
In millions of EUR

Share rights granted in 2012

Share rights granted in 2013

Share rights granted in 2014

Share rights granted in 2015

Share rights granted in 2016

Note

2016

2015

 – 

 – 

16

12

14

42

Other

166

4

66

(7)

(53)

(15)

(3)

158

94

64

1

12

10

10

 – 

33

Total

474

4

161

(79)

(99)

(4)

(1)

456

302

154

Total expense recognised in personnel expenses

10

28. Provisions 

In millions of EUR

Balance as at 1 January 2016
Changes in consolidation

Provisions made during the year

Provisions used during the year

Provisions reversed during the year

Effect of movements in exchange rates

Unwinding of discounts

Balance as at 31 December 2016

Non-current

Current

Restructuring

Onerous 
contracts

Claims and 
litigation

132

 – 

38

(63)

(7)

(1)

 – 

99

41

58

54

 – 

23

(8)

(13)

(6)

 – 

50

38

12

122

 – 

34

(1)

(26)

18

2

149

129

20

Restructuring 
The provision for restructuring of EUR 99 million mainly relates to restructuring programmes in Spain and the Netherlands.

Claims and litigation 
The provision for claims and litigation of EUR 149 million mainly relates to the litigation inherited from the acquisition of the beer operations 
of FEMSA in 2010 (refer to note 32). 

Other provisions 
Included are, among others, surety and guarantees provided of EUR 35 million (2015: EUR 39 million) and provisions for other taxes 
of EUR 56 million (2015: EUR 42 million). 

Notes to the Consolidated Financial Statements (continued)110 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

29. Trade and other payables 

In millions of EUR

Trade payables

Accruals and deferred income

Taxation and social security contributions

Returnable packaging deposits

Interest

Derivatives

Dividends

Other payables

Note

30

2016

2,934

1,263

879

628

129

75

45

271

6,224

2015

2,797

1,270

806

606

131

89

46

268

6,013

30. Financial risk management and financial instruments 

Overview 
HEINEKEN has exposure to the following risks from its use of financial instruments, as they arise in the normal course of HEINEKEN’s business: 

 – Credit risk 

 – Liquidity risk 

 – Market risk. 

This note presents information about HEINEKEN’s exposure to each of the above risks, and it summarises HEINEKEN’s policies and processes that are 
in place for measuring and managing risk, including those related to capital management. Further quantitative disclosures are included throughout 
these consolidated financial statements.

Risk management framework 
The Executive Board, under the supervision of the Supervisory Board, has overall responsibility and sets rules for HEINEKEN’s risk management and 
control systems. They are reviewed regularly to reflect changes in market conditions and HEINEKEN’s activities. The Executive Board oversees the 
adequacy and functioning of the entire system of risk management and internal control, assisted by HEINEKEN Group departments. 

The Global Treasury function focuses primarily on the management of financial risk and financial resources. Some of the risk management strategies 
include the use of derivatives, primarily in the form of spot and forward exchange contracts and interest rate swaps, but options can be used as well. 
It is HEINEKEN’s policy that no speculative transactions are entered into. 

Credit risk 
Credit risk is the risk of financial loss to HEINEKEN if a customer or counterparty to a financial instrument fails to meet its contractual obligations, 
and it arises principally from HEINEKEN’s receivables from customers and investment securities. 

Following the economic crisis of 2008, HEINEKEN placed particular focus on strengthening credit management and a Global Credit Policy was 
implemented. All local operations are required to comply with the principles contained within the Global Credit Policy and develop local credit 
management procedures accordingly. HEINEKEN annually reviews compliance with these procedures and continuous focus is placed on ensuring 
that adequate controls are in place to mitigate any identified risks in respect of both customer and supplier risk. 

As at the balance sheet date, there were no significant concentrations of credit risk. The maximum exposure to credit risk is represented by the 
carrying amount of each financial instrument, including derivative financial instruments, in the consolidated statement of financial position. 

Notes to the Consolidated Financial Statements (continued)111 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Loans to customers 
HEINEKEN’s exposure to credit risk is mainly influenced by the individual characteristics of each customer. HEINEKEN’s held-to-maturity investments 
include loans to customers, issued based on a loan contract. Loans to customers are ideally secured by, among others, rights on property or intangible 
assets, such as the right to take possession of the premises of the customer. Interest rates calculated by HEINEKEN are at least based on the risk-free 
rate plus a margin, which takes into account the risk profile of the customer and value of security given. 

HEINEKEN establishes an allowance for impairment of loans that represents its estimate of incurred losses. The main components of this allowance 
are a specific loss component that relates to individually significant exposures, and a collective loss component established for groups of similar 
customers in respect of losses that have been incurred but not yet identified. The collective loss allowance is determined based on historical data 
of payment statistics. 

In a few countries, the issuance of new loans is outsourced to third parties. In most cases, HEINEKEN issues guarantees to the third party for the 
risk of default by the customer. 

Trade and other receivables 
HEINEKEN’s local management has credit policies in place and the exposure to credit risk is monitored on an ongoing basis. Under the credit 
policies, all customers requiring credit over a certain amount are reviewed and new customers are analysed individually for creditworthiness before 
HEINEKEN’s standard payment and delivery terms and conditions are offered. HEINEKEN’s review includes external ratings, where available, and in 
some cases bank references. Purchase limits are established for each customer and these limits are reviewed regularly. Customers that fail to meet 
HEINEKEN’s benchmark creditworthiness may transact with HEINEKEN only on a prepayment basis. 

In monitoring customer credit risk customers are, on a country basis, grouped according to their credit characteristics, including whether they are 
an individual or legal entity, which type of distribution channel they represent, geographic location, industry, ageing profile, maturity and existence 
of previous financial difficulties. Customers that are graded as high risk are placed on a restricted customer list, and future sales are made on 
a prepayment basis only with approval of management. 

HEINEKEN has multiple distribution models to deliver goods to end customers. Deliveries are done in some countries via own wholesalers, in other 
markets directly and in some others via third parties. As such distribution models are country-specific and diverse across HEINEKEN, the results and 
the balance sheet items cannot be split between types of customers on a consolidated basis. The various distribution models are also not centrally 
managed or monitored. 

HEINEKEN establishes an allowance for impairment that represents its estimate of incurred losses in respect of trade and other receivables 
and investments. The components of this allowance are a specific loss component and a collective loss component. 

Investments 
HEINEKEN limits its exposure to credit risk by only investing available cash balances in deposits and liquid securities and only with counterparties 
that have strong credit ratings. HEINEKEN actively monitors these credit ratings. 

Guarantees 
HEINEKEN’s policy is to avoid issuing guarantees where possible unless this leads to substantial benefits for HEINEKEN. In cases where HEINEKEN 
does provide guarantees, such as to banks for loans (to third parties), HEINEKEN aims to receive security from the third party. 

Heineken N.V. has issued a joint and several liability statement to the provisions of Section 403, Part 9, Book 2 of the Dutch Civil Code with respect 
to legal entities established in the Netherlands. Refer to note 42 of the Company financial statements.

Notes to the Consolidated Financial Statements (continued)112 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

30. Financial risk management and financial instruments (continued)

Exposure to credit risk 
The carrying amount of financial assets and guarantees to banks for loans represents the maximum credit exposure. The maximum exposure 
to credit risk at the reporting date was:

In millions of EUR

Cash and cash equivalents

Trade and other receivables, excluding derivatives

Current derivatives

Investments held for trading

Available-for-sale investments

Non-current derivatives and investments FVTPL

Loans to customers

Loans to joint ventures and associates

Held-to-maturity investments

Other non-current receivables

Guarantees to banks for loans (to third parties)

Note

21

20

20

17

17

17

17

17

17

17

32

2016

3,035

3,004

48

 – 

427

254

58

18

1

174

335

2015*

3,232

2,821

52

16

287

210

69

22

1

152

473

7,354

7,335

* Revised to reflect the change in accounting policy on netting cash and overdraft balances in cash pooling arrangements with legally enforceable rights to offset.

The maximum exposure to credit risk for trade and other receivables (excluding current derivatives) at the reporting date by geographic region was:

In millions of EUR

Europe

Americas

Africa, Middle East & Eastern Europe

Asia Pacific

Head Office and Other/eliminations

Impairment losses 
The ageing of trade and other receivables (excluding current derivatives) at the reporting date was:

2016

1,412

636

444

349

163

2015

1,424

542

449

308

98

3,004

2,821

In millions of EUR

Not past due

Past due 0 – 30 days

Past due 31 – 120 days

More than 120 days

Gross 2016 Impairment 2016

Gross 2015

Impairment 2015

2,499

238

263

452

3,452

(32)

(8)

(67)

(341)

(448)

2,475

207

233

347

3,262

The movement in the allowance for impairment in respect of trade and other receivables (excluding current derivatives) during the year was 
as follows:

In millions of EUR

Balance as at 1 January
Changes in consolidation

Impairment loss recognised

Allowance used

Allowance released

Effect of movements in exchange rates

Balance as at 31 December

2016

441

 – 

106

(37)

(49)

(13)

448

(54)

(13)

(64)

(310)

(441)

2015

404
7

103

(29)

(42)

(2)

441

Notes to the Consolidated Financial Statements (continued)113 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

The movement in the allowance for impairment in respect of loans to customers during the year was as follows:

In millions of EUR

Balance as at 1 January
Changes in consolidation

Impairment loss recognised

Allowance used

Allowance released

Effect of movements in exchange rates

Balance as at 31 December

2016

121

 – 

1

 – 

(8)

(3)

111

2015

135
1

 – 

 – 

(14)

(1)

121

Impairment losses recognised for trade and other receivables (excluding current derivatives) and loans to customers are part of the other non-cash 
items in the consolidated statement of cash flows. 

The income statement impact of EUR 7 million gain (2015: EUR 14 million gain) in respect of loans to customers and EUR 57 million expense 
(2015: EUR 61 million expense) in respect of trade and other receivables (excluding current derivatives) were included in expenses for raw materials, 
consumables and services. 

The allowance accounts in respect of trade and other receivables and held-to-maturity investments are used to record impairment losses, unless 
HEINEKEN is satisfied that no recovery of the amount owing is possible; at that point, the amount considered irrecoverable is written off against 
the financial asset. 

Liquidity risk 
Liquidity risk is the risk that HEINEKEN will encounter difficulty in meeting the obligations associated with its financial liabilities that are settled 
by delivering cash or another financial asset. HEINEKEN’s approach to managing liquidity is to ensure, as far as possible, that it will always have 
sufficient liquidity to meet its liabilities when due, under both normal and stressed conditions, without incurring unacceptable losses or risking 
damage to HEINEKEN’s reputation. 

HEINEKEN has a clear focus on ensuring sufficient access to capital markets to finance long-term growth and to refinance maturing debt 
obligations. Financing strategies, including the diversification of funding sources are under continuous evaluation (information about borrowing 
facilities is presented in Note 25). In addition, HEINEKEN seeks to align the maturity profile of its long-term debts with its forecasted cash flow 
generation. Strong cost and cash management and controls over investment proposals are in place to ensure effective and efficient allocation 
of financial resources. 

Contractual maturities 
The following are the contractual maturities of non-derivative financial liabilities and derivative financial assets and liabilities, including 
interest payments:

In millions of EUR

Financial liabilities
Interest-bearing liabilities

Carrying 
amount

Contractual 
cash flows

Less than  
1 year

1-2 years

2-5 years

2016

More than  
5 years

(14,570)

(16,792)

(4,006)

(1,703)

(4,895)

(6,188)

Trade and other payables (excluding interest payable, 
dividends and derivatives and including non-current part)

(5,994)

(5,994)

(5,963)

(16)

(2)

(13)

Derivative financial assets and (liabilities)
Interest rate swaps used for hedge accounting (net)

Forward exchange contracts used for hedge accounting (net)

Commodity derivatives used for hedge accounting (net)

Derivatives not used for hedge accounting (net)

242

(23)

11

(13)

283

(32)

11

(14)

17

(24)

4

(14)

266

(8)

2

 – 

 – 

 – 

5

 – 

 – 

 – 

 – 

 – 

(20,347)

(22,538)

(9,986)

(1,459)

(4,892)

(6,201)

Notes to the Consolidated Financial Statements (continued)114 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

30. Financial risk management and financial instruments (continued)

In millions of EUR

Financial liabilities
Interest-bearing liabilities

Carrying 
amount

Contractual 
cash flows

Less than  
1 year

1-2 years

2-5 years

2015*

More than  
5 years

(14,973)

(17,158)

(4,422)

(1,742)

(5,193)

(5,801)

Trade and other payables (excluding interest payable, 
dividends and derivatives and including non-current part)

(5,744)

(5,744)

(5,658)

(62)

(12)

(12)

Derivative financial assets and (liabilities)
Interest rate swaps used for hedge accounting (net)

Forward exchange contracts used for hedge accounting (net)

Commodity derivatives used for hedge accounting (net)

Derivatives not used for hedge accounting (net)

214

(2)

(70)

(1)

265

(16)

(70)

(1)

20

(12)

(42)

(1)

15

(4)

(20)

 – 

230

 – 

(8)

 – 

 – 

 – 

 – 

 – 

(20,576)

(22,724)

(10,115)

(1,813)

(4,983)

(5,813)

* Revised to reflect the change in accounting policy on netting cash and overdraft balances in cash pooling arrangements with legally enforceable rights to offset.

The total carrying amount and contractual cash flows of derivatives are included in trade and other receivables (refer to note 20), other investments 
(refer to note 17), trade and other payables (refer to note 29) and non-current non-interest-bearing liabilities (refer to note 25).

Market risk 
Market risk is the risk that changes in market prices, such as foreign exchange rates, interest rates, commodity prices and equity prices, will adversely 
affect HEINEKEN’s income or the value of its holdings of financial instruments. The objective of market risk management is to manage and control 
market risk exposures within acceptable parameters, while optimising the return on risk. 

HEINEKEN uses derivatives in the ordinary course of business, and also incurs financial liabilities, in order to manage market risks. Generally, 
HEINEKEN seeks to apply hedge accounting or make use of natural hedges in order to minimise the effects of foreign currency fluctuations in profit 
or loss. 

Derivatives that can be used are interest rate swaps, forward rate agreements, caps and floors, commodity swaps, spot and forward exchange 
contracts and options. Transactions are entered into with a limited number of counterparties with strong credit ratings. Foreign currency, interest 
rate and commodity hedging operations are governed by internal policies and rules approved and monitored by the Executive Board.

Foreign currency risk 
HEINEKEN is exposed to foreign currency risk on (future) sales, (future) purchases, borrowings and dividends that are denominated in a currency 
other than the respective functional currencies of HEINEKEN entities. The main currencies that give rise to this risk are the US dollar, Mexican peso, 
Nigerian naira, British pound, Vietnamese dong and Euro. 

In 2016, the year-end exchange rate of US dollar moved to 1.05 vs the year-end 2015 rate of 1.09. This change had a limited translational and 
transactional impact on financial statements. The Mexican peso exchange rate depreciated from 18.88 per year-end 2015 to 21.60 per year-end 
2016. The transactional exchange risk was hedged in line with the hedging policy, the resulting impact was therefore mitigated. The negative 
translational impact was more profound. The exchange rate for Vietnamese dong slightly moved from 24.438 per year-end 2015 to 23.969 per year-
end 2016, having a limited translational and transactional impact on financial statements. In June 2016, Central Bank of Nigeria officially devalued 
the Nigerian naira. The Nigerian naira depreciated from year-end 2015 rate of 215.98 to 332.23 per year-end 2016. This devaluation had negative 
translational and transactional impact on HEINEKEN’s financial statements. Following the result of the United Kingdom referendum to leave the EU, 
the year-end 2016 rate was 0.86 in comparison to 0.73 per year-end 2015. The transactional risk was hedged in line with the hedging policy, the 
resulting impact was therefore mitigated. The negative translational impact was more profound. The exchange rates mentioned in this paragraph 
are quoted vs Euro.

In managing foreign currency risk, HEINEKEN aims to ensure the availability of these foreign currencies and to reduce the impact of short-term 
fluctuations on earnings. Over the longer term, however, permanent changes in foreign exchange rates and the availability of foreign currencies, 
especially in emerging markets, will have an impact on profit. 

HEINEKEN hedges up to 90% of its net US dollar export cash flows on the basis of rolling cash flow forecasts in respect to forecasted sales and 
purchases. Cash flows in other foreign currencies are also hedged on the basis of rolling cash flow forecasts. HEINEKEN mainly uses forward 
exchange contracts to hedge its foreign currency risk. The majority of the forward exchange contracts have maturities of less than one year 
after the balance sheet date. 

Notes to the Consolidated Financial Statements (continued)115 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

HEINEKEN has a clear policy on hedging transactional exchange risks, which postpones the impact on financial results. Translation exchange risks are 
hedged to a limited extent, as the underlying currency positions are generally considered to be long term in nature. The result of the net investment 
hedging is recognised in the translation reserve, as can be seen in the consolidated statement of comprehensive income. 

It is HEINEKEN’s policy to provide intra-HEINEKEN financing in the functional currency of subsidiaries where possible to prevent foreign currency 
exposure on a subsidiary level. The resulting exposure at Group level is hedged by means of foreign currency denominated external debts and by 
forward exchange contracts. Intra-HEINEKEN financing in foreign currencies is mainly in British pounds, US dollars, Swiss francs, South African rand 
and Polish zloty. In some cases, HEINEKEN elects to treat intra-HEINEKEN financing with a permanent character as equity and does not hedge the 
foreign currency exposure. 

The principal amounts of HEINEKEN’s US dollar, British pound, Nigerian naira, Singapore dollar bank loans and bond issues are used to hedge local 
operations, which generate cash flows that have the same respective functional currencies or have functional currencies that are closely correlated. 
Corresponding interest on these borrowings is also denominated in currencies that match the cash flows generated by the underlying operations 
of HEINEKEN. This provides an economic hedge without derivatives being entered into. 

In respect of other monetary assets and liabilities denominated in currencies other than the functional currencies of HEINEKEN and the various 
foreign operations, HEINEKEN ensures that its net exposure is kept to an acceptable level by buying or selling foreign currencies at spot rates when 
necessary to address short-term imbalances. 

Exposure to foreign currency risk 
HEINEKEN’s transactional exposure to the US dollar and Euro was as follows based on notional amounts. The Euro column relates to transactional 
exposure to the Euro within subsidiaries which are reporting in other currencies. Included in the amounts are intra-HEINEKEN cash flows. 

In millions

Financial assets

Financial liabilities

Gross balance sheet exposure
Estimated forecast sales next year

Estimated forecast purchases next year

Gross exposure
Net notional amounts foreign exchange contracts

Net exposure

Sensitivity analysis
Equity

Profit or loss

EUR

146

(1,291)

(1,145)

207

(1,965)

(2,903)

433

(2,470)

(59)

(4)

2016

USD

5,260

(6,338)

(1,078)

1,330

(1,818)

(1,566)

884

(682)

(15)

1

EUR

124

(1,080)

(956)
168

(1,765)

(2,553)
406

(2,147)

(46)

(8)

2015

USD

5,035

(6,214)

(1,179)
1,353

(1,534)

(1,360)
748

(612)

(33)

(6)

Sensitivity analysis 
A 10% strengthening of the US dollar against the Euro or, in case of the Euro, a strengthening of the Euro against all other currencies as at 
31 December would have affected the value of financial assets and liabilities (related to transactional exposure) recorded on the balance sheet 
and would have therefore decreased (increased) equity and profit by the amounts shown above. This analysis assumes that all other variables, 
in particular interest rates, remain constant. 

A 10% weakening of the US dollar against the Euro or, in case of the Euro, a weakening of the Euro against all other currencies as at 31 December 
would have had the equal but opposite effect on the basis that all other variables remain constant. 

Interest rate risk 
In managing interest rate risk, HEINEKEN aims to reduce the impact of short-term fluctuations on earnings. Over the longer term, however, 
permanent changes in interest rates would have an impact on profit. 

HEINEKEN opts for a mix of fixed and variable interest rates in its financing operations, combined with the use of interest rate instruments. Currently, 
HEINEKEN’s interest rate position is more weighted towards fixed than floating. Interest rate instruments that can be used are interest rate swaps, 
forward rate agreements, caps and floors. 

Swap maturity follows the maturity of the related loans and borrowings which have swap rates for the fixed leg ranging from 3.8 to 6.5% 
(2015: from 3.8 to 7.3%). 

Notes to the Consolidated Financial Statements (continued)116 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

30. Financial risk management and financial instruments (continued)

Interest rate risk – profile 
At the reporting date, the interest rate profile of HEINEKEN’s interest-bearing financial instruments was as follows:

In millions of EUR

Fixed rate instruments
Financial assets

Financial liabilities

Net interest rate swaps

Variable rate instruments
Financial assets

Financial liabilities

Net interest rate swaps

2016

2015

83

(11,984)

 – 

93

(11,057)

(42)

(11,901)

(11,006)

3,214

(2,587)

 – 

627

1,023

(1,508)

42

(443)

Cash flow sensitivity analysis for variable rate instruments 
HEINEKEN applies cash flow hedge accounting on certain floating rate financial liabilities and designates derivatives as hedging instruments. A change 
of 100 basis points in interest rates constantly applied during the reporting period would have increased (decreased) equity and profit or loss by the 
amounts shown below (after tax). This analysis assumes that all other variables, in particular foreign currency rates, remain constant and excludes any 
possible change in fair value of derivatives at period-end because of a change in interest rates. This analysis is performed on the same basis as for 2015.

In millions of EUR

31 December 2016
Variable rate instruments

Net interest rate swaps

Cash flow sensitivity (net)

31 December 2015
Variable rate instruments

Net interest rate swaps

Cash flow sensitivity (net)

Profit or loss

Equity

100 bp increase 100 bp decrease

100 bp increase 100 bp decrease

5

 – 

5

(4)

 – 

(4)

(5)

 – 

(5)

4

 – 

4

5

 – 

5

(4)

 – 

(4)

(5)

 – 

(5)

4

 – 

4

Commodity price risk 
Commodity price risk is the risk that changes in commodity prices will affect HEINEKEN’s income. The objective of commodity price risk 
management is to manage and control commodity risk exposures within acceptable parameters, while optimising the return on risk. The main 
commodity exposure relates to the purchase of cans, glass bottles, malt and utilities. Commodity price risk is in principle addressed by negotiating 
fixed prices in supplier contracts with various contract durations. So far, commodity hedging with financial counterparties by HEINEKEN has been 
limited to aluminium hedging and to a limited extent gas and grains hedging, which are done in accordance with risk policies. HEINEKEN does not 
enter into commodity contracts other than to meet HEINEKEN’s expected usage and sale requirements. As at 31 December 2016, the market value 
of commodity swaps was EUR 11 million positive (2015: EUR 70 million negative). 

Sensitivity analysis for aluminium hedges 
The table below shows an estimated pre-tax impact of 10% change in the market price of aluminium. 

In millions of EUR

31 December 2016
Aluminium hedges

10%  
increase

Equity

10%  
decrease

40

(40)

Notes to the Consolidated Financial Statements (continued)117 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Cash flow hedges 
The following table indicates the carrying amount of derivatives and the periods in which all the cash flows associated with derivatives that are cash 
flow hedges are expected to occur:

In millions of EUR

Interest rate swaps

Assets

Liabilities

Cross-currency interest rate swaps

Assets

Liabilities

Forward exchange contracts

Assets

Liabilities

Commodity derivatives

Assets

Liabilities

In millions of EUR

Interest rate swaps

Assets

Liabilities

Cross-currency interest rate swaps

Assets

Liabilities

Forward exchange contracts

Assets

Liabilities

Commodity derivatives

Assets

Liabilities

Carrying 
amount

Expected cash 
flows

Less than  
1 year

1-2 years

2-5 years

2016

More than  
5 years

 – 

 – 

242

 – 

33

(56)

24

(13)

230

 – 

 – 

1,167

(885)

 – 

 – 

55

(38)

1,302

(1,335)

1,144

(1,169)

24

(13)

260

12

(8)

(4)

 – 

 – 

1,112

(847)

158

(166)

7

(5)

259

 – 

 – 

 – 

 – 

 – 

 – 

5

 – 

5

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

Carrying 
amount

Expected cash 
flows

Less than  
1 year

1-2 years

2-5 years

2015

More than  
5 years

 – 

(1)

215

 – 

37

(39)

1

(71)

142

 – 

(2)

1,220

(953)

1,437

(1,453)

1

(70)

180

 – 

(2)

90

(68)

1,289

(1,301)

1

(42)

(33)

 – 

 – 

53

(38)

148

(152)

 – 

(20)

(9)

 – 

 – 

1,077

(847)

 – 

 – 

 – 

(8)

222

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

The periods in which the cash flows associated with forward exchange contracts that are cash flow hedges are expected to impact profit or loss 
is typically one or two months earlier than the occurrence of the cash flows as in the above table. 

HEINEKEN has entered into several cross-currency interest rate swaps which have been designated as cash flow hedges to hedge the foreign 
exchange rate risk on the principal amount and future interest payments of its US dollar borrowings. The borrowings and the cross-currency interest 
rate swaps have the same critical terms. 

Net investment hedges 
HEINEKEN hedges its investments in certain subsidiaries by entering into local currency denominated borrowings, which mitigate the foreign 
currency translation risk arising from the subsidiaries net assets. These borrowings are designated as a net investment hedge. The fair value of these 
borrowings at 31 December 2016 was EUR 506 million (2015: EUR 536 million), and no ineffectiveness was recognised in profit and loss in 2016 
(2015: nil). 

Notes to the Consolidated Financial Statements (continued)118 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

30. Financial risk management and financial instruments (continued)

Capital management 
There were no major changes in HEINEKEN’s approach to capital management during the year. The Executive Board’s policy is to maintain a 
strong capital base so as to maintain investor, creditor and market confidence and to sustain future development of the business and acquisitions. 
Capital is herein defined as equity attributable to equity holders of the Company (total equity minus non-controlling interests). 

HEINEKEN is not subject to externally imposed capital requirements other than the legal reserves explained in note 22. Shares are purchased to 
meet the requirements of the share-based payment awards, as further explained in note 27. In 2015, HEINEKEN also purchased shares following 
the completion of the divestment of EMPAQUE in February 2015, as further explained in note 22. 

Fair values 
For bank loans and finance lease liabilities the carrying amount is a reasonable approximation of fair value. The fair value of the unsecured 
bond issues as at 31 December 2016 was EUR 11,292 million (2015: EUR 10,025 million) and the carrying amount was EUR 10,683 million 
(2015: EUR 9,669 million). The fair value of the other interest bearing liabilities as at 31 December 2016 was EUR 1,662 million 
(2015: EUR 1,870 million) and the carrying amount was EUR 1,597 million (2015: EUR 1,759 million).

Basis for determining fair values 
The significant methods and assumptions used in estimating the fair values of financial instruments reflected in the table above are discussed 
in note 4.

Fair value hierarchy 
The tables below present the financial instruments accounted for at fair value and amortised cost by level of the following fair value 
measurement hierarchy: 

 – Quoted prices (unadjusted) in active markets for identical assets or liabilities (level 1) 

 – Inputs other than quoted prices included within level 1 that are observable for the asset or liability, either directly (that is, as prices) or indirectly 

(that is, derived from prices) (level 2) 

 – Inputs for the asset or liability that are not based on observable market data (unobservable inputs) (level 3).

31 December 2016

Available-for-sale investments

Non-current derivative assets

Current derivative assets

Non-current derivative liabilities

Loans and borrowings

Current derivative liabilities

31 December 2015

Available-for-sale investments

Non-current derivative assets

Current derivative assets

Investments held for trading

Non-current derivative liabilities

Loans and borrowings

Current derivative liabilities

Level 1

342

 – 

 – 

342

 – 

(11,292)

 – 

(11,292)

Level 1

98

 – 

 – 

16

114

 – 

(10,025)

 – 

(10,025)

Level 2

Level 3

 – 

254

48

302

(10)

(1,662)

(75)

(1,747)

Level 2

105

210

52

 – 

367

(32)

(1,870)

(89)

(1,991)

85

 – 

 – 

85

 – 

 – 

 – 

 – 

Level 3

84

 – 

 – 

 – 

84

 – 

 – 

 – 

 – 

Notes to the Consolidated Financial Statements (continued)119 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

During the period ended 31 December 2016 there were no significant transfers between the three levels of the fair value hierarchy, except within 
the available-for-sale investments. Within this category the investment in Saigon Alcohol Beer and Beverages Corporation (‘SABECO’, Vietnam) has 
been transferred from Level 2 to Level 1 due to the fact that SABECO shares are no longer traded over-the-counter, but have become listed on the 
Ho Chi Minh Stock Exchange in December 2016. The transferred amount as per 31 December 2016 is EUR 249 million. The fair value adjustment 
of EUR 144 million during the year is recognised in other comprehensive income and presented within equity in the fair value reserve. 

Level 2 
HEINEKEN determines level 2 fair values for over-the-counter securities based on broker quotes. The fair values of simple over-the-counter derivative 
financial instruments are determined by using valuation techniques. These valuation techniques maximise the use of observable market data 
where available. 

The fair value of derivatives is calculated as the present value of the estimated future cash flows based on observable interest yield curves, basis 
spread and foreign exchange rates. These calculations are tested for reasonableness by comparing the outcome of the internal valuation with the 
valuation received from the counterparty. Fair values reflect the credit risk of the instrument and include adjustments to take into account the credit 
risk of HEINEKEN and counterparty when appropriate. 

Level 3 
Details of the determination of level 3 fair value measurements as at 31 December 2016 are set out below:

In millions of EUR

Available-for-sale investments based on level 3

Balance as at 1 January
Fair value adjustments recognised in other comprehensive income

Disposals

Transfers

Balance as at 31 December

2016

2015

84

(2)

 – 

3

85

68
16

 – 

 – 

84

The fair values for the level 3 available-for-sale investments are based on the financial performance of the investments and the market multiples 
of comparable equity securities. 

31. Off-balance sheet commitments 

In millions of EUR

Operational lease commitments

Property, plant and equipment ordered

Raw materials purchase contracts

Marketing and merchandising commitments

Other off-balance sheet obligations

Off-balance sheet obligations

Undrawn committed bank facilities

* Revised.

Total 2016

Less than  
1 year

1-5 years

552

8

2,455

209

509

3,733

More than  
5 years

Total 2015*

677

 – 

1,263

5

346

2,291

1,114

293

5,989

370

1,766

9,532

231

120

1,569

177

687

2,784

 – 

2,747

 – 

2,930

1,460

128

5,287

391

1,542

8,808

2,747

Notes to the Consolidated Financial Statements (continued)120 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

31. Off-balance sheet commitments (continued)

HEINEKEN leases buildings, cars and equipment in the ordinary course of business. 

Raw material contracts include long-term purchase contracts with suppliers in which prices are fixed or will be agreed based upon predefined price 
formulas. These contracts mainly relate to malt, bottles and cans. The raw materials purchase commitments relates to purchase contracts with 
EMPAQUE which has become a third party supplier after the disposal in 2015. 

During the year ended 31 December 2016, EUR 302 million (2015: EUR 301 million) was recognised as an expense in profit or loss in respect 
of operating leases and rent. 

On 15 December 2016 HEINEKEN has announced that following Vine Acquisitions Limited’s announcement of a recommended cash offer for Punch 
Taverns plc, HEINEKEN through HEINEKEN UK has agreed a back-to-back deal with Vine Acquisitions to acquire Punch Securitisation A (‘Punch A’), 
comprising approximately 1,900 pubs across the UK. HEINEKEN will pay an aggregate consideration of GBP305.0 million (EUR 356 million as per 
31 December 2016) for the shares in Punch A and assume intercompany debts due from Punch A to Punch Taverns plc. As at 20 August 2016 
external debts (nominal value) and derivatives of Punch A amounted to GBP 962.3 million. On 1 November 2016, Punch Taverns plc reduced the 
Punch A external debt by redeeming GBP 65 million of its class B4 notes. The acquisition of Punch A is subject, amongst other things, to approval 
by the relevant regulatory authorities.

The EUR 356 million cash consideration is included in the other off-balance sheet commitments (less than 1 year).

Next to the above mentioned consideration for Punch A, other off-balance sheet obligations includes distribution and service contracts.

Committed bank facilities are credit facilities on which a commitment fee is paid as compensation for the bank’s requirement to reserve capital. 
The bank is legally obliged to provide the facility under the terms and conditions of the agreement. 

32. Contingencies 

HEINEKEN has contingencies for which, in the opinion of management and its legal counsel, the risk of loss is possible but not probable and 
therefore no provisions have been recorded. For example, HEINEKEN is from time to time involved in legal and arbitration proceedings arising in 
the ordinary course of business. Due to their nature, such legal proceedings involve inherent uncertainties including, but not limited to, court rulings, 
negotiations between affected parties and governmental actions. HEINEKEN cannot reliably estimate the likely timing and amount of resolution 
for the majority of these matters. 

Furthermore, HEINEKEN operates in a high number of tax jurisdictions, and is subject to a wide variety of taxes per tax jurisdiction (for example excise 
duties, VAT, corporate income tax and local taxes). In some cases, tax legislation is highly complex and subject to interpretation. As a result, HEINEKEN 
is required to exercise judgement in the recognition of the probable amount of taxes payable or recoverable and determination of contingencies. 

HEINEKEN’s significant contingencies are described below.

Brazil 
As part of the acquisition of the beer operations of FEMSA in 2010, HEINEKEN inherited existing legal proceedings with labour unions, tax 
authorities and other parties of its, now wholly-owned, subsidiaries Cervejarias Kaiser Brasil and Cervejarias Kaiser Nordeste (jointly, Heineken 
Brasil). The proceedings have arisen in the ordinary course of business and are common to the current economic and legal environment of Brazil. 
The proceedings have partly been provided for (refer to note 28). The contingent amount being claimed against Heineken Brasil resulting from such 
proceedings as at 31 December 2016 is EUR 348 million. Such contingencies were classified by legal counsel as less than probable of being settled 
against Heineken Brasil, but more than remote. However, HEINEKEN believes that the ultimate resolution of such legal proceedings will not have a 
material adverse effect on its consolidated financial position or result of operations. HEINEKEN does not expect any significant liability to arise from 
these contingencies. A part of the aforementioned contingencies (EUR 269 million) is tax-related and qualifies for indemnification by FEMSA.

As is customary in Brazil, Heineken Brasil has been requested by the tax authorities to collateralise tax contingencies currently in litigation amounting 
to EUR 521 million by either pledging fixed assets or entering into available lines of credit which cover such contingencies. 

Guarantees 

In millions of EUR

Guarantees to banks for loans (to third parties)

Other guarantees

Guarantees

Total 2016

335

771

1,106

Less than 
1 year

1-5 years

More than 
5 years

137

171

308

187

331

518

11

269

280

Total 2015

473

564

1,037

Guarantees to banks for loans relate to loans and advanced discounts to customers, which are given to external parties in the ordinary course 
of business of HEINEKEN. HEINEKEN provides guarantees to the banks to cover the risk related to these loans. 

Notes to the Consolidated Financial Statements (continued)121 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

33. Related parties 

Identification of related parties 
HEINEKEN’s parent company is Heineken Holding N.V. HEINEKEN’s ultimate controlling party is Mrs. de Carvalho-Heineken. Our shareholder structure 
is set out in the section ‘Shareholder Information’. 

In addition, HEINEKEN has related party relationships with its associates and joint ventures (refer to note 16), HEINEKEN pension funds (refer to 
note 26), Fomento Económico Mexicano, S.A.B. de C.V. (FEMSA), employees (refer to note 25) and with its key management personnel (the Executive 
Board and the Supervisory Board). 

Key management remuneration 
In millions of EUR

Executive Board

Supervisory Board

Total

2016

13.0

1.0

14.0

2015

13.9

0.9

14.8

Executive Board 
The remuneration of the members of the Executive Board consists of a fixed component and a variable component. The variable component 
is made up of a Short-term variable pay (STV) and a Long-term variable award (LTV). The STV is based on financial and operational measures (75%) 
and on individual leadership measures (25%) as set by the Supervisory Board. For the LTV award we refer to note 27. The separate Remuneration 
Report is stated on pages 50-58. 

As at 31 December 2016, Mr. Jean-François van Boxmeer held 217,276 Company shares and Mrs. Laurence Debroux held 7,069 Company shares 
(2015: Mr. Jean-François van Boxmeer 179,838, Mrs. Laurence Debroux 681). 

In thousands of EUR

Fixed salary

Short-Term Variable pay

Matching share entitlement

Long-Term Variable award

Extraordinary share award/
Retention bonus

Pension contributions

Other emoluments

Total

J.F.M.L. van 
Boxmeer

1,200

3,360

751

3,204

–

944

21

L. Debroux

720

1,440

322

711

22

139

160

2016

Total

1,920

4,800

1,073

3,915

22

1,083

181

9,480

3,514

12,994

J.F.M.L. van 
Boxmeer

L. Debroux

D.R. Hooft 
Graafland*

1,150

2,930

1,353

2,706

236

723

21

9,119

421

833

385

158

124

82

134

201

394

182

1,825

 – 

33

7

2015

Total

1,772

4,157

1,920

4,689

360

838

162

2,137

2,642

13,898

*  In 2015, an estimated tax penalty of EUR 2.8 million to the Dutch tax authorities was recognised in relation to the remuneration of Mr. René Hooft Graafland. This tax was an expense 
to the employer and therefore not included in the table above. 

The matching share entitlements for each year are based on the performance in that year. The Executive Board members receive 25% of their 
STV pay in (investment) shares. In addition they have the opportunity to indicate before year-end whether they wish to receive up to another 
25% of their STV pay in (investment) shares. All (investment) shares are restricted for sale for five calendar years, after which they are matched 
1:1 by (matching) shares. For 2016 the Executive Board members did not elect to receive additional (investment) shares, hence the ‘Matching 
share entitlement’ in the table above is based on a 25% investment. In 2015 the investment was 50% for both Executive Board members. From an 
accounting perspective the corresponding matching shares vest immediately and as such a fair value of EUR 1.1 million was recognised in the 2016 
income statement. The matching share entitlements are not dividend-bearing during the five calendar year holding period of the investment shares. 
Therefore, the fair value of the matching share entitlements has been adjusted for missed expected dividends by applying a discount based on the 
dividend policy and vesting period. 

Notes to the Consolidated Financial Statements (continued)122 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

33. Related parties (continued)

Supervisory Board 
The individual members of the Supervisory Board received the following remuneration:

In thousands of EUR

G.J. Wijers

J.A. Fernández Carbajal

M. Das

M.R. de Carvalho

A.M. Fentener van Vlissingen

M.E. Minnick1

V.C.O.B.J. Navarre

J.G. Astaburuaga Sanjinés

H. Scheffers

J.M. Huët

P. Mars-Wright2

Y. Brunini2

1 Stepped down as at 21 April 2016. 

2 Appointed as at 21 April 2016. 

2016

163

109

88

96

91

28

74

99

83

88

49

44

2015

160

105

85

104

85

80

70

96

80

75

 – 

 – 

1,012

940

Mr. Michel de Carvalho held 100,008 shares of Heineken N.V. as at 31 December 2016 (2015: 100,008 shares). As at 31 December 2016 and 2015, 
the Supervisory Board members did not hold any of the Company’s bonds or option rights. Mr. Michel de Carvalho held 100,008 ordinary shares 
of Heineken Holding N.V. as at 31 December 2016 (2015: 100,008 ordinary shares). 

Other related party transactions 

In millions of EUR

Sale of products, services and royalties
To associates and joint ventures

To FEMSA

Raw materials, consumables and services
Goods for resale – joint ventures

Other expenses – joint ventures

Other expenses FEMSA

* Revised.

Transaction value

Balance outstanding  
as at 31 December

2016

2015*

2016

2015*

441

797

1,238

5

370

151

526

286

817

1,103

2

356

197

555

95

170

265

–

37

70

107

54

137

191

–

24

59

83

Heineken Holding N.V. 
In 2016, an amount of EUR 1,159,905 (2015: EUR 1,047,479) was paid to Heineken Holding N.V. for management services for HEINEKEN. 

This payment is based on an agreement of 1977 as amended in 2001, providing that Heineken N.V. reimburses Heineken Holding N.V. for its costs. 
Best practice provision III.6.4 of the Dutch Corporate Governance Code of 10 December 2008 has been observed in this regard. 

FEMSA 
As consideration for HEINEKEN’s acquisition of the beer operations of Fomento Económico Mexicano, S.A.B. de C.V. (FEMSA), FEMSA became 
a major shareholder of Heineken N.V. Therefore, several existing contracts between FEMSA and former FEMSA-owned companies acquired by 
HEINEKEN have become related party contracts. 

Notes to the Consolidated Financial Statements (continued)123 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

34. HEINEKEN entities 

Control of HEINEKEN 
The shares and options of the Company are traded on Euronext Amsterdam, where the Company is included in the main AEX Index. 
Heineken Holding N.V. Amsterdam has an interest of 50.005% in the issued capital of the Company. The financial statements of the Company 
are included in the consolidated financial statements of Heineken Holding N.V. 

A declaration of joint and several liability pursuant to the provisions of Section 403, Part 9, Book 2, of the Dutch Civil Code has been issued with 
respect to legal entities established in the Netherlands. The list of the legal entities for which the declaration has been issued is disclosed in the 
Heineken N.V. stand-alone financial statements. 

Pursuant to the provisions of Section 357 of the Republic of Ireland Companies Act 2014, the Company irrevocably guarantees, in respect of 
the financial year from 1 January 2016 up to and including 31 December 2016, the liabilities referred to in Schedule 3 of the Republic of Ireland 
Companies Act 2014 of the wholly-owned subsidiary companies Heineken Ireland Limited, Heineken Ireland Sales Limited, The West Cork Bottling 
Company Limited, Western Beverages Limited, Beamish & Crawford Limited and Nash Beverages Limited.

Significant subsidiaries 
Set out below are HEINEKEN’s significant subsidiaries at 31 December 2016. The subsidiaries as listed below are held by the Company and the 
proportion of ownership interests held equals the proportion of the voting rights held by HEINEKEN. The country of incorporation or registration 
is also their principal place of business. The disclosed significant subsidiaries represent the largest subsidiaries and represent an approximate total 
revenue of EUR 13 billion and total asset value of EUR 22 billion and are structural contributors to the business. 

There were no significant changes to the HEINEKEN structure and ownership interests. 

Percentage of ownership

Heineken International B.V.

Heineken Brouwerijen B.V.

Heineken Nederland B.V.

Cuauhtémoc Moctezuma Holding, S.A. de C.V.

Cervejarias Kaiser Brasil S.A.

Heineken France S.A.S.

Nigerian Breweries Plc.

Heineken USA Inc.

Heineken UK Ltd.

Heineken España S.A.

Heineken Italia S.p.A.

Brau Union Österreich AG

Grupa Żywiec S.A.

LLC Heineken Breweries

Heineken Vietnam Brewery Limited Company

Non-controlling interests 
None of the non-controlling interests are considered to be material to HEINEKEN. 

35. Subsequent events 

Country of incorporation

The Netherlands

The Netherlands

The Netherlands

Mexico

Brazil

France

Nigeria

United States

United Kingdom

Spain

Italy

Austria

Poland

Russia

Vietnam

2016

100.0

100.0

100.0

100.0

100.0

100.0

55.4

100.0

100.0

99.8

100.0

100.0

65.2

100.0

60.0

2015

100.0

100.0

100.0

100.0

100.0

100.0

54.3

100.0

100.0

99.8

100.0

100.0

65.2

100.0

60.0

Acquisition of Brasil Kirin Holding S.A.
On 13 February 2017, HEINEKEN announced that it had reached an agreement with Kirin Holdings Company Limited to acquire Brasil Kirin Holding 
S.A. for a consideration of EUR 664 million (enterprise value of EUR 1,025 million for HEINEKEN). Through the acquisition HEINEKEN acquires Kirin’s 
Brazilian activities. The transaction is expected to close in the first half of 2017.

Notes to the Consolidated Financial Statements (continued)124 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Heineken N.V. Balance Sheet 

Before appropriation of profit

As at 31 December 

In millions of EUR

Fixed assets

Financial fixed assets
Investments in participating interests

Other investments

Deferred tax assets

Total financial fixed assets
Trade and other receivables

Cash and cash equivalents

Total current assets

Total assets

Shareholders’ equity
Issued capital

Share premium

Translation reserve

Hedging reserve

Fair value reserve

Other legal reserves

Reserve for own shares

Retained earnings

Net profit

Total shareholders’ equity

Liabilities
Loans and borrowings

Total non-current liabilities
Loans and borrowings (current part)

Trade and other payables

Tax payable

Total current liabilities

Total liabilities

Total shareholders’ equity and liabilities

Note

2016

2015

36

24,846

24,522

242

73

25,161

14

 – 

14

210

72

24,804
19

5

24

25,175

24,828

922

2,701

(1,829)

(1)

262

838

(443)

9,248

1,540

13,238

10,480

10,480

1,338

117

2

1,457

11,937

25,175

922

2,701

(1,017)

(47)

122

719

(432)

8,675

1,892

13,535

10,369

10,369
782

136

6

924

11,293

24,828

37

38

38

125 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Heineken N.V. Income Statement 

For the year ended 31 December

In millions of EUR

Personnel expenses

Total expenses
Interest income

Interest expenses

Other net finance income/(expenses)

Net finance expenses
Share of profit of participating interests, after income tax

Profit before income tax
Income tax income/(expense)

Profit

Note

37

2016

(14)

(14)

77

(320)

(90)

(333)

1,799

1,452

88

1,540

2015

(15)

(15)
76

(306)

(433)

(663)
2,392

1,714
178

1,892

126 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Notes to the Heineken N.V. Financial Statements 

Reporting entity 
The Company financial statements of Heineken N.V. (the ‘Company’) are included in the consolidated financial statements of Heineken N.V. 

Basis of preparation 
The Company financial statements have been prepared in accordance with the provisions of Part 9, Book 2, of the Dutch Civil Code. The Company 
uses the option of Article 362.8 of Part 9, Book 2, of the Dutch Civil Code to prepare the Company financial statements, using the same accounting 
policies as in the consolidated financial statements. Valuation is based on recognition and measurement requirements of accounting standards 
adopted by the EU (i.e. only IFRS that is adopted for use in the EU at the date of authorisation) as explained further in the notes to the consolidated 
financial statements.

Significant accounting policies 

Financial fixed assets 
Participating interests (subsidiaries, joint ventures and associates) are measured on the basis of the equity method. 

Shareholders’ equity 
The translation reserve and other legal reserves were previously formed under, and are still recognised in accordance with, the Dutch Civil Code. 

Profit of participating interests 
The share of profit of participating interests consists of the share of the Company in the results of these participating interests. Results on 
transactions, where the transfer of assets and liabilities between the Company and its participating interests and mutually between participating 
interests, themselves, are not recognised. 

127 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Notes to the Heineken N.V. Financial Statements (continued)

36. Investments in participating interests 

In millions of EUR

Balance as at 1 January 2015
Profit of participating interests

Dividend payments by participating interests

Effect of movements in exchange rates

Changes in hedging and fair value adjustments

Actuarial gains/(losses)

Acquisition of non-controlling interests without a change in control

Investments/(repayments)

Other movements

Balance as at 31 December 2015

Balance as at 1 January 2016
Profit of participating interests

Dividend payments by participating interests

Effect of movements in exchange rates

Changes in hedging and fair value adjustments

Actuarial gains/(losses)

Acquisition of non-controlling interests without a change in control

Investments/(repayments)

Other movements

Balance as at 31 December 2016

Participating 
interests

15,202
2,392

(736)

Loans to 
participating 
interests

7,416
 – 

736

79

70

100

4

45

 – 

17,156

17,156

1,799

(800)

(804)

186

(254)

(148)

(1,457)

(4)

15,674

 – 

 – 

 – 

 – 

(786)

 – 

7,366

7,366

–

800

–

–

–

–

1,006

–

9,172

Total

22,618
2,392

 – 

79

70

100

4

(741)

 – 

24,522

24,522

1,799

 – 

(804)

186

(254)

(148)

(451)

(4)

24,846

128 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Notes to the Heineken N.V. Financial Statements (continued)

37. Shareholders’ equity 

In millions of EUR

Balance as at 1 January 2015
Profit

Other comprehensive income

Total comprehensive income
Transfer to retained earnings

Dividends to shareholders

Purchase/reissuance of own shares

Own shares granted

Share-based payments

Acquisition of non-controlling interests without a change 
in control

Balance as at 31 December 2015

Balance as at 1 January 2016
Profit

Other comprehensive income

Total comprehensive income
Transfer to retained earnings

Dividends to shareholders

Purchase/reissuance of own shares

Own shares granted

Share-based payments

Acquisition of non-controlling interests without a change 
in control

Share capital

Share premium Translation reserve

Hedging reserve

Fair value reserve

922
 – 

2,701
 – 

(1,097)
 – 

 – 

 – 
 – 

 – 

 – 

 – 

 – 

 – 

922

922

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 
 – 

 – 

 – 

 – 

 – 

 – 

80

80
 – 

 – 

 – 

 – 

 – 

 – 

2,701

(1,017)

2,701

(1,017)

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

 – 

(812)

(812)

 – 

 – 

 – 

 – 

 – 

 – 

(99)
 – 

52

52
 – 

 – 

 – 

 – 

 – 

 – 

(47)

(47)

 – 

46

46

 – 

 – 

 – 

 – 

 – 

 – 

(1)

96
 – 

26

26
 – 

 – 

 – 

 – 

 – 

 – 

122

122

 – 

140

140

 – 

 – 

 – 

 – 

 – 

 – 

262

Balance as at 31 December 2016

922

2,701

(1,829)

129 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Notes to the Heineken N.V. Financial Statements (continued)

In millions of EUR

Balance as at 1 January 2015
Profit

Other comprehensive income

Total comprehensive income
Transfer to retained earnings

Dividends to shareholders

Purchase/reissuance of own shares

Own shares granted

Share-based payments

Acquisition of non-controlling interests without a change 
in control

Balance as at 31 December 2015

Balance as at 1 January 2016
Profit

Other comprehensive income

Total comprehensive income
Transfer to retained earnings

Dividends to shareholders

Purchase/reissuance of own shares

Own shares granted

Share-based payments

Acquisition of non-controlling interests without a change 
in control

Balance as at 31 December 2016

Other legal reserve

Reserve for own 
shares

Retained  
earnings

743
186

 – 

186
(210)

 – 

 – 

 – 

 – 

 – 

719

719

153

 – 

153

(34)

 – 

 – 

 – 

 – 

 – 

838

(70)
 – 

 – 

 – 
 – 

 – 

(384)

22

 – 

 – 

(432)

(432)

 – 

 – 

 – 

 – 

 – 

(39)

28

 – 

 – 

(443)

7,697
(186)

100

(86)
1,726

(676)

 – 

(22)

32

4

8,675

8,675

(153)

(254)

(407)

1,926

(786)

 – 

(28)

13

(145)

9,248

Net profit

1,516
1,892

 – 

1,892
(1,516)

 – 

 – 

 – 

 – 

 – 

Shareholders’ 
equity

12,409
1,892

258

2,150
 – 

(676)

(384)

 – 

32

4

1,892

13,535

1,892

1,540

–

1,540

(1,892)

–

–

–

–

–

1,540

13,535

1,540

(880)

660

 – 

(786)

(39)

 – 

13

(145)

13,238

For more details on reserves, refer to note 22 of the consolidated financial statements. 

For more details on share-based payments, refer to note 27 of the consolidated financial statements. 

130 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Notes to the Heineken N.V. Financial Statements (continued)

38. Loans and borrowings 

Non-current and current liabilities 
In millions of EUR

Unsecured bond issues

Unsecured bank loans

Bank overdrafts and commercial papers

Other interest-bearing liabilities

Total interest-bearing liabilities
Non-interest-bearing liabilities

Non-current derivatives

Loans and borrowings

2016

10,637

 – 

2

1,179

11,818

 – 

 – 

11,818

In millions of EUR

Balance as at 1 January 2016
Effects of movements of exchange rates

Proceeds

Repayments

Balance as at 31 December 2016

Unsecured  
bond issues

Unsecured  
bank loans

Bank overdrafts 
and commercial 
papers

Other interest-
bearing liabilities

Non-current 
derivatives

9,625

126

1,300

(414)

10,637

106

1

 – 

(107)

 – 

237

(17)

868

(1,086)

2

1,183

26

 – 

(30)

1,179

 – 

(1)

1

 – 

 – 

2015

9,625

106

237

1,183

11,151
 – 

 – 

11,151

Total

11,151

135

2,169

(1,637)

11,818

131 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Notes to the Heineken N.V. Financial Statements (continued)

Terms and debt repayment schedule 
Terms and conditions of outstanding loans were as follows:

Category

Currency

Nominal 
interest
 rate %

Carrying 
amount 
2016

Face 
value 
2016

Carrying 
amount 
2015

Face value 
2015

Repayment

In millions of EUR

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

Unsecured bond

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under EMTN programme

issue under 144A/RegS

issue under 144A/RegS

issue under 144A/RegS

issue under 144A/RegS

Unsecured bank loans

German Schuldschein notes

Other interest-bearing liabilities

2011 US private placement

Other interest-bearing liabilities

2008 US private placement

Other interest-bearing liabilities

2008 US private placement

Other interest-bearing liabilities

2010 US private placement

Other interest-bearing liabilities

2008 US private placement

For financial risk management and financial instruments, refer to note 30.

EUR

SGD

EUR

SGD

USD

EUR

EUR

EUR

EUR

USD

EUR

EUR

EUR

EUR

EUR

EUR

EUR

EUR

EUR

EUR

EUR

USD

USD

USD

USD

EUR

GBP

USD

GBP

USD

USD

4.6

1.4

1.3

2.2

1.5

2.5

2.1

2.0

1.3

3.3

1.7

3.5

1.5

2.9

2.0

3.5

3.3

2.6

3.5

1.0

1.4

1.4

3.4

2.8

4.0

1.8 – 6.2

7.3

2.8

7.2

4.6

6.3

2016

2017

2018

2018

2019

2019

2020

2021

2021

2022

2023

2024

2024

2025

2025

2029

2033

2033

2043

2026

2027

2017

2022

2023

2042

2016

2016

2017

2018

2018

2018

 – 

66

100

62

189

847

997

498

498

189

140

497

454

743

224

199

180

92

75

790

497

 – 

66

100

62

190

850

1,000

500

500

190

140

500

460

750

225

200

180

100

75

800

500

400

64

100

62

183

845

997

497

497

183

140

497

454

742

224

199

179

91

75

 – 

 – 

400

65

100

62

184

850

1,000

500

500

184

140

500

460

750

225

200

180

100

75

 – 

 – 

1,185

1,186

1,146

1,148

709

945

465

 – 

 – 

85

37

688

369

712

949

474

 – 

 – 

85

37

688

370

685

915

450

111

34

83

44

665

357

689

919

459

111

34

83

44

666

358

11,820 11,889 10,919 10,986

132 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Notes to the Heineken N.V. Financial Statements (continued)

39. Auditor fees 

Other expenses in the consolidated financial statements include EUR 9.8 million of fees in 2016 for services provided by Deloitte Accountants B.V. 
and its member firms and/or affiliates (2015: EUR 9.5 million). Fees for audit services include the audit of the financial statements of the Company 
and its subsidiaries. Fees for other audit services include review of interim financial statements, sustainability, subsidy and other audits. Fees for tax 
services include tax compliance and tax advice. Fees for other non-audit services include agreed-upon procedures and advisory services. Fees for tax 
and other non-audit services are related to the network outside the Netherlands and are in accordance with local independence regulation.

Comparative numbers have been revised for the effect of audit activities applicable to 2015 that have been finalised in 2016. 

In millions of EUR

Audit of HEINEKEN and its subsidiaries

Other audit services

Tax services

Other non-audit services

Total

40. Off-balance sheet commitments 

In millions of EUR

Undrawn committed bank facility

Declarations of joint and several liability

Deloitte 
Accountants B.V.

Deloitte 
Accountants B.V.

Other Deloitte 
member firms  
and affiliates

Other Deloitte 
member firms  
and affiliates

2016

2.6

0.4

 – 

 – 

3.0

2015

2.7

0.4

 – 

 – 

3.1

2016

6.2

0.3

0.1

0.2

6.8

2015

5.9

0.3

0.2

 – 

6.4

Total

2016

8.8

0.7

0.1 

 0.2 

9.8

Total 2016

2,500

Less than  
1 year

 – 

1 – 5 years

2,500

More than  
5 years

 – 

2016

HEINEKEN 
companies

3,728

Third parties

 – 

Third parties

 – 

2015

8.6

0.7

0.2

 – 

9.5

Total 2015

2,500

2015

HEINEKEN 
companies

1,953

Fiscal unity 
The Company is part of the fiscal unity of HEINEKEN in the Netherlands. As a result, the Company is liable for the tax liability of the fiscal unity in 
the Netherlands. 

41. Subsequent events 

For subsequent events, refer to note 35.

133 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Notes to the Heineken N.V. Financial Statements (continued)

42. Participating interests 

For disclosures of significant direct and indirect participating interests, refer to notes 16 and 34 to the consolidated financial statements. 

A declaration of joint and several liability pursuant to the provisions of Section 403, Part 9, Book 2, of the Dutch Civil Code has been issued 
with respect to the following legal entities established in the Netherlands: 

Percentage of ownership

Heineken Nederlands Beheer B.V.

Heineken Group B.V.

Heineken Brouwerijen B.V.

Heineken CEE Investments B.V.

Heineken Nederland B.V.

Heineken International B.V.

Heineken Supply Chain B.V.

Heineken Global Procurement B.V.

Heineken Mexico B.V.

HIBV Skopje Holdings B.V.

Heineken Beer Systems B.V.

Amstel Brouwerij B.V.

Vrumona B.V.

B.V. Beleggingsmaatschappij Limba

Brand Bierbrouwerij B.V.

Brasinvest B.V.

Heineken Asia Pacific B.V.

B.V. Handel- en Exploitatie Maatschappij Schoonhoven

Distilled Trading International B.V.

Premium Beverages International B.V.

De Brouwketel B.V.

Proseco B.V.

Roeminck Insurance N.V.

Heineken Americas B.V.

Heineken Export Americas B.V.

Amstel Export Americas B.V.

Horeca European Buying B.V.

Heineken Brazil B.V.

B.V. Panden Exploitatie Maatschappij PEM

Heineken Exploitatie Maatschappij B.V.

Hotel De L’Europe B.V.

Hotel De L’Europe Monumenten I B.V.

Hotel De L’Europe Monumenten II B.V.

Heineken Groothandel B.V.

Heineken Horeca Services B.V.

Heineken Namibia B.V.

Online Drinks B.V.

Beerwulf B.V.

Country of incorporation

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

2016

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

2015

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

 – 

 – 

134 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Notes to the Heineken N.V. Financial Statements (continued)

43. Other disclosures 

Remuneration 
Refer to note 33 of the consolidated financial statements for the remuneration and incentives of the Executive Board and Supervisory Board.

Executive and Supervisory Board statement 
The members of the Supervisory Board signed the financial statements in order to comply with their statutory obligation pursuant to Article 2:101, 
paragraph 2, of the Dutch Civil Code. 

The members of the Executive Board signed the financial statements in order to comply with their statutory obligation pursuant to Article 2:101, 
paragraph 2, of the Dutch Civil Code and Article 5:25c, paragraph 2 sub c, of the Financial Markets Supervision Act. 

Amsterdam, 14 February 2017

Executive Board

Van Boxmeer

Debroux

Supervisory Board

Wijers

Fernández Carbajal

Das

de Carvalho

Fentener van Vlissingen

Navarre

Astaburuaga Sanjinés

Scheffers

Huët

Mars-Wright

Brunini

135 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Sustainability Review

Brewing a Better World: 
our sustainability performance

We’re making good progress and are on track to reach 
the majority of our 2020 commitments. 
Brewing a Better World is one of our six key business priorities. It focuses on six areas where 
we can make the biggest difference and inspires our brands to align their brand purpose 
with environmental and social issues. One example is Tecate, which is raising awareness of 
domestic violence.

We’re making good progress in all of our six focus areas, putting us on track to reach the majority 
of our commitments for 2020. This gives us the strength and determination to try harder. 
We are currently looking beyond 2020 as we raise our ambitions for the future, in line with the 
Paris Agreement on climate change (COP21), the UN Sustainable Development Goals and our 
conversations with stakeholders. We will announce these ambitions in the course of 2017.

Visit our website to explore our Brewing a Better 
World governance, material issues, stakeholder 
engagement and performance – along with case 
studies from our businesses around the world. 
From March 2017, you’ll be able to explore additional 
non-financial indicators and GRI-4 tables.

Protecting 
water resources

Growing with 
communities

Reducing 
CO2 emissions

Our strategy 
focuses on  
six areas

Promoting health 
and safety

Sourcing 
sustainably

Advocating 
responsible 
consumption

136 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Sustainability Review (continued)

Protecting 
water 
resources

Water is a shared resource and essential for everyone on 
this planet. Without water, HEINEKEN wouldn’t exist – 
beer is 95% water. We use water throughout our supply 
chain, from growing crops to our finished products. 
As global demand for water continues to rise, we take 
our responsibility to minimising our water footprint.

Reduce water consumption in our breweries

Our 2020 commitment

Our progress in 2016 

 –  Reduce water consumption in our breweries 

to 3.5 hl/hl.1

 –  Reduce water consumption in our breweries 

to 3.3 hl/hl in water-stressed areas.

Our 2018 milestone

 –  Reduce water consumption in our breweries 

to 3.6 hl/hl.

28%

decrease in water consumption (hl/hl) compared 
with 2008

1,011

On track

 – We decreased average water consumption in 
our breweries worldwide to 3.6 hl/hl in 2016, 
reaching our 2018 milestone.

 –  We decreased average water consumption 
in our breweries in water-stressed areas to 
3.3 hl/hl, reaching our 2020 commitment 
faster than planned (2015: 3.6 hl/hl, 
2014: 3.8 hl/hl).

 –  We’ve already achieved our 3.5 hl/hl 2020 

target in more than 63% of our total 
production volume. 

 –  At a number of sites, water consumption is 
still too high. 33 sites still use above 5 hl/hl, 
representing 7% of our volume.

Olympic-sized pools – the equivalent of water we saved 
in 2016 compared to 2015

Looking ahead

3.3 hl/hl

average water consumption in our breweries  
in water-stressed areas

€13.5m

saved through water efficiency since 2009

For more on our water stewardship approach  
and progress, see our website

Our next step will be to promote water 
recycling in our production processes in 
water-stressed areas. We’ve developed a 
new Governance Standard that will help our 
breweries upgrade their treated wastewater 
to drinking water quality, enabling it to be 
reused in a range of non-product applications. 
We plan to implement this technology in our 
breweries in Mexico and Indonesia in 2017.

Water consumption 
Hl/hl beer + cider + soft drinks + water

3.6 hl/hl

2016

2015

2014

2013

2012

2011

2010

2009

2008

3.6

3.7

3.9

4.1

4.2

4.3

4.5

4.8

5.0

1 Baseline 2008.

137 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Sustainability Review (continued)

Significant water balancing in water-stressed areas2

Our 2020 commitment

Our progress in 2016 

 –  Aim for significant water balancing by our 

production units3 in water-scarce and water-
distressed areas.

Our 2018 milestone

 –  18 production units in water-scarce and 
water-distressed areas have started to 
implement action plans for water balancing.

“ HEINEKEN Mexico’s 
contribution to the 
Monterrey Metropolitan 
Water Fund helps 
improving water 
availability and 
reducing flood risks.”

 Colin Herron 
Freshwater Programme Director, 
The Nature Conservancy

For more on water balancing, and our progress in 
Mexico, Ethiopia and other markets, see our website

On track

 –  13 of the 23 production units in scope have 

started to implement water balancing 
action plans.

 –  We kicked off a new partnership with 

Conservation International’s local NGO in 
Indonesia to reforest 20 hectares of land in 
the sensitive Cisidane catchment area, and 
started two landscape restoration projects 
in Spain with NGO partner Commonland. 

 –  The second year of our partnership with 

UNIDO saw us co-host two multi-stakeholder 
workshops to develop a shared vision 
of the most important water issues of 
densely populated Java and the collective 
efforts needed to address them. It inspired 
stakeholders to start a Water Alliance.

Looking ahead

Based on an Assessment by WWF International, 
we have identified 13 additional sites where 
we will investigate the water risks in 2017. 
When these risks are confirmed, we will launch 
Water Stewardship Initiatives. Pilot projects will 
start in Mexico in 2017 to engage farmers on 
sustainable water use and we have more 
workshops planned with UNIDO, including 
Algeria and South Africa.

Wastewater management

Our 2020 commitment

Our progress in 2016 

 –  All of our wastewater volumes are treated 
(by us or by a third party) before being 
discharged into surface water.

For more on our water stewardship approach 
and progress, see our website

2  This means redressing the balance between the amount 
of water we source from the watershed and the amount 
that isn’t returned because it’s used in our products, 
and through evaporation.

3  23 production units in Algeria, Egypt, Ethiopia, Indonesia, 
Mexico, Nigeria, Spain and Tunisia. 

On track

 – In 2016, a new wastewater treatment plant 
became operational in Nizhny Novgorod 
(Russia).

 – Construction of two other wastewater 

treatment plants has begun: one in Freetown 
(Sierra Leone) and one in Gisenyi (Rwanda). 
We expect these to be operational in the 
course of 2017. 

 – By the end of 2016, we had 13 sites without 
a treatment plant; 12 beverage plants and 
one malting plant, representing 3.5% of 
Heineken N.V. beverage production. For these 
sites, we plan to build wastewater treatment 
plants to be in operation by 2020.

 
 
138 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Sustainability Review (continued)

Reducing CO2 
emissions

Climate change is one of the greatest threats facing 
society. As a leading global company, we believe  
it’s our responsibility to actively reduce emissions.  
We’ve set ambitious CO2 reduction targets across  
our value chain.

Lower emissions in production

Our 2020 commitment

Our progress in 2016 

 –  Reduce CO2 emissions from production  

by 40% to 6.4 kg CO2-eq/hl.4

On track

Our 2018 milestone

 – Reduce CO2 emissions from production  

by 37% to 6.7 kg CO2-eq/hl. 

CO2 emissions in production 
Kg CO2-eq/hl beer + cider + soft drinks + water

6.5 kg CO2-eq/hl

6.5

6.7

7.2

7.7

8.4

8.8

2016

2015

2014

2013

2012

2011

2010

2009

2008

 –  We continue to reduce CO2 emissions 

from production, keeping us ahead of our 
2020 milestone. In 2016, we achieved a 37% 
reduction in CO2 emissions from production, 
compared with the 2008 baseline. 

 –  Our emissions are also decreasing in absolute 
terms. Even though our production volumes 
in 2016 were 52% higher than in 2008, 
our emissions were 5% less.

 – 25% of our electrical energy and 5% 
of our thermal energy comes from 
renewable sources.

 –  In the Netherlands, four windmills became 

operational, delivering up to 36% of 
the entire electricity requirements of 
Zoeterwoude, Europe’s largest brewery.

9.3

9.8

10.4

 –  In Vietnam, by end of 2016, four out of 

six breweries were using renewable biogas 
and biomass for 100% of their thermal 
energy needs.

25%

of our total electrical energy comes from renewable 
sources (own generated and green certificates)

290,000

solar panels (which would cover an area the size 
of 62 football pitches) would save as much CO2 
emissions as we saved in 2016 compared to 2015

For a more detailed breakdown of our total 
carbon footprint, see our website

 –  Our Göss brewery in Austria, the world’s first 
carbon-neutral brewery at this scale, won 
the EU Sustainable Energy Award.

 –  In Italy, the solar project at Massafra brewery 
was extended, making it the largest solar PV 
project installed on a brewery, worldwide.5 

€77.6m

Looking ahead

saved through energy efficiency since 2009

In collaboration with UNIDO, we are 
conducting a feasibility study in Sierra Leone 
on the potential for renewable energy, with the 
aim to deliver part of the solar power to the 
surrounding communities.

4 Baseline 2008. 

5 Source: Solarplaza.com.

139 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Sustainability Review (continued)

Reduced emissions from distribution in Europe and the Americas

Our 2020 commitment

Our progress in 2016 7 

 –  Reduce the CO2 emissions from distribution 

by 20%6 in Europe and the Americas.

Europe:  
On track

Americas:  
not available

Our 2018 milestone

 –  Reduce the CO2 emissions from distribution 
by 16% in Europe and 0% in the Americas.

 –  Emissions in Europe (including Russia and 
Belarus) went down 3.8% from 2015 and 
13.2% compared to baseline year, putting 
us on track to meet our commitment for the 
region. Poland, Netherlands and Serbia have 
already achieved the 2020 commitment 
of 20% reduction.

 – USA and Brazil are showing progress 

compared to last year, but the results for 
Mexico needed more time for validation. 
Given Mexico’s significant impact on 
the regional (Americas) and global 
number we will disclose final results by 
end of March in the sustainability section 
of the Company website.

Looking ahead

Our new brewery in Chihuahua, northern 
Mexico, is due to be operational in late 2017 
which will make a positive contribution to 
further emission reduction in distribution. 
This is because we will become less dependent 
on transporting products from our breweries 
in the south to meet demand in the north.

Lower emissions in our fridges

Our 2020 commitment

Our progress in 2016 

 –  Reduce the CO2 emissions of our fridges  

by 50%.8

On track

Our 2018 milestone

 –  100% green fridges purchased.

 –  Reduce the CO2 emissions of our fridges  

by 47%.

For more information on how we reduce CO2 
emissions across our value chain and how we move 
towards circular business models, see our website

 –  Almost 100% of our 125,059 new fridges in 
2016 had one or more green features: use 
of hydrocarbon refrigerant, LED illumination, 
an energy management system and energy-
efficient fans.

 –  CO2 emissions per fridge were almost 46% 

less than in 2010, putting us on track to reach 
our 2020 commitment.

We are exploring opportunities to shift towards 
sustainable bio-fuel for road freight and ocean 
freight in a number of countries.

6  Baseline 2010/2011, scope is Europe and Americas, 24 of our largest operations: Belgium, Bulgaria, France, Ireland, Italy, Netherlands, Portugal, Spain, Switzerland, UK, Austria, Belarus, 
Croatia, Czech Republic, Greece, Hungary, Poland, Romania, Russia, Serbia, Slovakia, Brazil, Mexico, USA. Outbound transport under HEINEKEN control. Excluding Slovenia as this 
operation has not started its Logistic Programme in 2016.

7  At the time of publication, this indicator was not assured; however, final externally assured data will be published on the HEINEKEN website by the end of March 2017. 

8 Baseline 2010.

140 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Sustainability Review (continued)

Sourcing 
sustainably

Responsible sourcing of raw materials has never been 
more important. We want to guarantee a long-term, 
sustainable supply of raw materials and operate in 
a way that improves quality of life for local people. 
Working with our suppliers is key.

Source agricultural raw materials from sustainable sources

Our 2020 commitment

Our progress in 2016 

 –  Aim for at least 50% of our main raw 

materials9 to come from sustainable sources. 

On track

Our 2018 milestone

 –  Aim for at least 25% of our main raw 

materials to come from sustainable sources. 

For more on our Sustainable Agriculture approach 
and 2016 progress, see our website

 –  In 2016, 17% of our main raw materials 

came from sustainable sources.10

 –  For the first time, we looked across all our 
main raw materials, meaning sugar beet, 
sugar cane, rice, sorghum, wheat and maize 
were included in our reporting, alongside 
barley, hops and apples.

Source agricultural raw materials locally in Africa and Middle East

Our 2020 commitment

Our progress in 2016 

 –  Deliver 60% of agricultural raw materials in 

Africa via local sourcing within the continent. 

More to do

Our 2018 milestone

 –  56%11 of agricultural raw materials used 

in Africa to be locally sourced12 from within 
the continent.

“ HEINEKEN clearly 
understands that linking 
local farmers to markets 
is key to sustainability and 
economic development.”

 Niels Hanssens 
Deputy Executive Director, European Cooperative 
for Rural Development (EUCORD)

For more on our Local Sourcing programme 
and progress in 2016, see our website

 –  We sourced an estimated 49% of the 
agricultural raw materials we used in 
Africa and the Middle East locally in 2016, 
showing we still have work to do to meet our 
2020 commitment. 

 –  The total percentage remained on the same 
level as in 2015 due to the consolidation 
of South Africa into our reporting for the 
first time.

 –  Excluding this new market we increased 

local sourcing to 53% on a like-for-like basis 
with 2015.

 –  We’re now sourcing in 13 operating 

companies across 27 different value chains, 
including five Public-Private Partnerships.

Looking ahead

To achieve 60% local sourcing in Africa in 
2020, we need to continue to encourage and 
support partners to invest in new processing 
capacity in several markets. 

Our local sourcing projects provide work to 
an estimated 150,000 farmer households. 
With an average of seven family members* per 
household, our potential impact is much higher.

* Source: World Bank.

9  In scope are barley, hops, apples, sugar beet, sugar cane, rice, sorghum, wheat and maize.
10  Including Joint Ventures that fall under our global purchase organisations. At the time of 
publication, this indicator was not assured; however, final externally assured data will be 
published on the HEINEKEN website by the end of March 2017. 

11 Based upon volume (in tons).
12  With local sourcing we refer to sourcing within the region of Africa and Middle East.

 
141 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Sustainability Review (continued)

Compliance with our Supplier Code Procedure

Our 2020 commitment

Our progress in 2016 

Looking ahead

 –  Ongoing compliance with our Supplier 

Code Procedure.

More to do

Our 2018 milestone

 –  95% compliance with four-step Supplier 

Code Procedure. 

For more on our Supplier Code Procedure,  
see our website

Advocating 
responsible 
consumption

HEINEKEN’s Supplier Code provides guidelines 
for how we expect our suppliers to act in the 
areas of Integrity and Business Conduct, 
Human Rights, and the Environment. In 2016, 
we asked NGO Forum for the Future to review 
our Supplier Code and related governance 
procedures. We’re now considering the 
outcomes as we look to strengthen our 
Supplier Code and Supplier Risk Analysis. 

 – The estimated average level of compliance 
with our four-step Supplier Code Procedure 
across the 70 operating companies in scope, 
is 78%. See page 146 ‘Reporting basis and 
criteria non-financial indicators’ for more 
information on the supplier procedure 
and how we calculate this percentage.

 – We stopped working with 25 suppliers because 
they were unwilling to sign our Supplier Code 
(9), refused to subscribe to Ecovadis (15) 
or refused to undergo a site audit (1). 

HEINEKEN products are enjoyed in moderation by 
hundreds of millions of people around the world. 
We believe it’s our responsibility to encourage people to 
drink responsibly. Our 2020 commitments are aimed 
at encouraging responsible attitudes and reducing the 
harmful use of alcohol. We continue to innovate in the 
low- and no-alcohol category. 

Make responsible consumption aspirational

Our 2020 commitment

Our progress in 2016 

 –  Make responsible consumption aspirational 

through Heineken®. 

On track

Our 2018 milestone

 –  Invest a minimum of 10% of our media 
spend13 for Heineken® in supporting 
our dedicated responsible consumption 
campaign in at least 50% of our market 
volume.14

13  Investments dedicated to responsible consumption 

messaging with regards to Heineken® brand 
communication. This includes the ‘Dance More Drink 
Slow’ and ‘Moderate Drinkers Wanted’ campaign, ‘When 
You Drive, Never Drink’ Formula 1® campaign, UEFA® 
Champions League specific responsible consumption 
boarding and other specific activations at festivals 
and events.

14  Market scope, covering in total at least 50% of Heineken® 
global volume. We focus our efforts on the larger markets 
where we can make the biggest impact.

 –  Our 14 markets in scope, representing 

more than 50% of the Heineken® brand 
global volume, invested more than 10% 
of media spend in dedicated responsible 
consumption campaigns.

 –  In January 2016, we launched our third 
campaign: ‘Moderate Drinkers Wanted’. 

 –  In September, we launched our new global 
Formula 1® partnership with the campaign 
‘When You Drive, Never Drink’. In the 
Netherlands it won the STIVA Award for best 
and most responsible alcohol commercial. 

Looking ahead

From 2017 onwards, we are raising our 
ambition. We will dedicate 10% of media 
spend in every single market where we sell 
Heineken® to responsible drinking campaigns.

142 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Sustainability Review (continued)

Building partnerships to address alcohol abuse

Our 2020 commitment

Our progress in 2016 

 –  Every market in scope has and reports 
publicly on a measurable partnership 
aimed at addressing alcohol abuse.

Our 2018 milestone

 –  Operating companies representing 
90% of sales volume report publicly 
on a measurable partnership aimed at 
addressing alcohol abuse.

See the case study section of our website 
for examples of our partnerships

More to do

 – 51 operating companies across 50 markets 

have a partnership in place to address 
alcohol-related harm. 

 – Of these, 69% have met our partnership 

criteria, representing 81% of the consolidated 
beer volume.

Deliver global industry commitments

Our 2018 milestone

Our progress in 2016

 –  Deliver global industry commitments by end 
of 2017 and report in 2018, taking actions in 
five key areas: under-age drinking, marketing 
codes of practice, consumer information 
and product innovation, drinking and driving, 
retailer support.

For more information on our responsible 
consumption approach, see our website

On track

 – A collective report on the progress on these 
commitments was published in July 2016 
and assured by KPMG.

 – A progress report for 2016 will be published 

by IARD mid 2017.

 – By end of 2016, low- and no-alcohol options 

made up 6% of our total global volume. 

Looking ahead

We continue the expansion of our low- and  
no-alcohol portfolio. In 2017, we will launch 
a 0.0 version of our flagship brand Heineken®.

Ingredients and nutrition information on labels

Our 2016 milestone
 – Provide ingredients and nutrition information 

on pack for all our beer brands in the EU, 
ahead of industry.

 – Include a link on the packaging referring to a 
website, where consumers can obtain further 
information on fat, sugars, protein and salt. 

15  Imported low volume non-European brands 

are not in scope.

Our progress in 2016

Partly achieved

 – By the end of 2016, labels have been 
changed for 47% of brands in scope15.

 – For 37% of brands, these labels also display 

a link to a website.

 – Delivering this commitment isn’t 

straightforward due to the complexity of the 
operation. We aim to achieve it before the 
end of 2017, still ahead of the industry but 
avoiding unnecessary waste by first using 
existing stock.

 
143 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Sustainability Review (continued)

Promoting 
health  
and safety

Nothing is more important than ensuring our  
employees and the people we work with are safe  
when they perform their duties. Our ultimate goal is 
simple: zero fatalities, and ‘Safety First’ is our number  
one company behaviour.

Implement Life Saving Rules

Our 2020 commitment

Our progress in 2016 

 –  Life Saving Rules action plans 

fully implemented.

On track

Our 2018 milestone

 –  Operating companies representing 95% 
of employees have accomplished 80% of 
the actions coming from Live Saving Rules 
action plans.

 – In 2016, all operating companies have 
assessed their safety performance and 
defined their rules of the Life Saving Rules 
action plan. The 12 rules set out clear 
and simple do’s and don’ts for our highest 
risk activities.

Safety performance

Our progress in 2016 

 –  We greatly regret that 15 people lost their 
lives while working within the HEINEKEN 
Company in 2016 (2015: 22). Three were 
direct HEINEKEN employees and 12 were 
employed by contractors or suppliers. 

 –  In Brazil, four contract workers at the 

HEINEKEN brewery in Jacarei lost their lives 
and another injured when a boiler under 
repair exploded on 28 January. 

 – Three people lost their lives in Ethiopia, three 
in Mexico, one in DRC, one in Egypt, one in 
France, one in Greece, and one in Russia.

 –  Accidents among HEINEKEN employees fell 
from 1,060 to 894 in 2016. 490 accidents 
were in logistics and distribution, 236 in 
sales and marketing, 135 in production 
and 33 in support functions.16

 – Road safety officer trainings are being 

conducted and executed by the 
operating companies.

For more detailed information on our health and safety 
performance, see our website and case studies

Fatalities and permanent disabilities

Fatalities of Company personnel

Fatalities of contractor personnel

Permanent disabilities of Company personnel

Accidents (absolute values)16

Accidents of Company personnel

Accidents of contractor personnel

Lost days of Company personnel

Total workforce (FTE)17

Accidents (relative values)16

2014

4

11

11

Company wide
2016

2015

6

16

6

3

12

3

1,297

159

1,060

140

894

171

29,515

31,008

79,538

76,956

27,240

77,215

Accident frequency (cases per 100 FTE Company personnel)

1.63

1.38

1.16

Accident severity (average lost days per 100 FTE 
Company personnel)

37

40

35

Accident frequency 
cases per 100 FTE

1.16

2016

2015

2014

Accident severity 
Last calendar days/100 FTE

35

2016

2015

2014

1.16

1.38

1.63

35

40

37

16  The current reporting period for accidents is from December 2015 up till and including November 2016.

17  The FTE is measured as the average of the month end FTEs for the in scope operating companies.

144 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Sustainability Review (continued)

Growing with 
communities

We believe it is important to contribute to the 
communities in which we operate. We make our 
greatest contribution through our business itself – by 
creating jobs, supporting suppliers and paying taxes. 

Creating economic and social impact 

We believe that responsible tax behaviour is an 
essential element of our sustainability strategy. 
We support stable, transparent and predictable 
tax regimes that incentivise long-term 
investment and economic growth. We also 
support the principles that underpin the 
OECD’s work on Base Erosion and Profit Shifting 
(BEPS), including country-by-country reporting 
to the tax authorities. HEINEKEN is working to 
ensure compliance with the new requirements.

28.3%

effective income tax rate (beia)18

For more on our approach to tax,  
see our website

Corporate income tax
paid by geographical region

Total tax contribution
per category

13%

35%

€749m

26%

26%

Europe
Americas
Asia Pacific
Africa, Middle East and Eastern Europe

4%

8%

10%

24%

€9.9bn

54%

Excise duties paid
Net VAT paid
Employee taxes paid
(including social security contributions)
Corporate income tax paid
Other taxes paid

Investing in our communities 

We base our support around three building blocks:

Direct contributions 

Shared value projects

The HEINEKEN Africa Foundation

In 2016, HEINEKEN operating 
companies contributed the equivalent 
of EUR 22.9 million to local communities, 
including cash donations, time, in-kind 
donations and management costs. 
More than 15,500 employees in  
36 markets contributed an estimated  
65,000 hours volunteering.

Our local sourcing projects in Africa create 
jobs, help to strengthen the agricultural 
sector and improve the lives of rural 
households over time. Between 2009 and 
2016, we invested EUR 4.3 million and 
EUR 15.8 million in equipment and people 
through our Public-Private Partnership 
projects. This excludes third party funding. 

Total direct contributions by  
our operating companies 

¤22.9m

2016

2015

2014

22.9

23.6

25.1

The HEINEKEN Africa Foundation 
approved 11 new projects in 2016, 
representing a total commitment of 
EUR 1.2 million. Four projects will provide 
safe drinking water to communities in 
Burundi, South Africa and Democratic 
Republic of Congo, and two will provide 
ambulances to transport pregnant women 
in Ethiopia. Since it was established in 
2007, the Foundation has committed 
EUR 8,1 million to 94 projects, of which 
41 projects were still running in 2016. 

HEINEKEN donated EUR 10 million 
to the endowment fund, increasing 
it to EUR 30 million in total. 

For more detailed information on how we  
contributed and where, see our website 
and case studies

18  The effective income tax rate (beia) is different from the reported (IFRS) effective tax rate, which was 29.7% in 2016 (see page 90 of this 2016 Annual Report).

145 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Sustainability Review (continued)

Values and 
behaviours

We value a passion for quality, enjoyment of life, 
and respect for people and for our planet. Our values 
represent what we stand for as a corporate citizen, 
a business partner and an employer. They are part 
of our company culture, and our Code of Business 
Conduct, Supplier & Marketing Codes.

Code of Business Conduct 

Employee engagement

Employees’ and Human Rights

 –  As of 2016 year end, more than 50,000 
employees had completed our Code of 
Business Conduct training, either online 
or in classroom sessions.

 – At the end of 2016, module one and 

module two of our anti-bribery e-learning 
training programme were completed 
more than 11,000 times. Module three 
will be launched in 2017.

In 2016, 86% of our employees participated 
in HEINEKEN’s Employee Engagement 
Survey. The Employee Engagement Index 
score, which assesses the motivation, 
commitment and willingness of our 
employees to apply discretionary effort, 
rose by 1% to 78%. This is 7% above the 
externally benchmarked norm and marks 
us out as a high-performing organisation 
in relation to engagement. 

Speak Up

Diversity

 –  With the expert support of Shift, we are 

developing a Human Rights Due Diligence 
process based on the UN Guiding Principles 
on Business and Human Rights. To better 
understand the Human Rights related 
challenges in our operations and supply 
chain, we conducted a global gap analysis 
and initiated Human Rights workshops 
in Mexico, Myanmar and Nigeria. 
Based on the insights, we will develop a 
Human Rights action plan and guidance 
for our operating companies in 2017.

 –  We received 380 grievance reports 

through Speak Up in 2016, up from 330 
in 2015. Reports related to fraud (36%), 
misconduct or inappropriate behaviour 
(33%), discrimination and harassment 
(7%), and other issues (24%). 

 – 64% of reports were substantiated and 
corrective and preventative actions 
taken where relevant and possible. 
Actions included process and control 
improvements, reimbursement of financial 
loss and disciplinary measures.

 – On 14 December 2015, former employees 
of Bralima in Bukavu, DRC filed a complaint 
with the Dutch National Contact Point 
(NCP) with regard to an alleged violation 
of the OECD Guidelines for Multinational 
Enterprises. We accepted the NCP’s offer 
to enter into a mediation process and 
welcome the opportunity to understand 
the issues raised by the complainants 
that occurred in 2003.

We want to make sure there are equal 
opportunities for all. Cultural diversity remains 
our strong point. In 2016, we had 53 different 
nationalities amongst our senior managers. 
However, we need to do more to increase our 
gender diversity. In 2017, we are rolling out a 
renewed guide of Leadership Expectations 
and a new Inclusion and Diversity Platform to 
help us better leverage our global talent pool. 
Growing a talent pipeline to build a diverse 
organisation will take time.

Representation by 
gender in % (2016)

Supervisory Board

Executive Board

Executive Team

Senior Management

Male

Female

73

50

80

83

27

50

20

17

 – We participated in the 2016 pilot study of 
the Corporate Human Rights Benchmark. 
This benchmark ranks the top 500 globally 
listed companies on their human rights 
policy, process and performance.

 –  We started co-operating with the African 

Studies Centre Leiden (Leiden University) to 
have a closer look at the opportunities and 
challenges of doing business in Africa, more 
specifically in conflict zones and in markets 
operating in difficult conditions.

Looking ahead

We are increasing our dialogue with NGOs, 
investors, government ministries and 
other stakeholders. 

For more on our Business Code of Conduct 
and Employees’ and Human Rights approach, 
see our website

146 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Reporting basis and criteria non-financial indicators

As we integrate Brewing a Better World in the way we manage our business, it appears 
only logical to gradually move towards Integrated Reporting. For the 2015 Annual 
Report, we made a first step by disclosing a selection of non-financial indicators (KPIs). 
For this year’s report, we further integrate the most important non-financial KPIs and 
no longer publish a separate Sustainability Report. The remaining non-financial KPIs 
will be disclosed at the end of March 2016, in the sustainability section of our Company 
Website. This includes more detailed information on the actions we took in 2016, 
case studies, an overview of data and the G4-reference table. 

Operating companies in scope
The non-financial indicators in this report cover the performance of all our consolidated operating companies from 1 January 2016 up to and 
including 31 December 2016, unless stated otherwise. A different reporting period is applied to those indicators where the current reporting cycle 
does not allow for reporting within the timelines required for the Annual Report. In this year’s review, in a number of indicators, we include the 
following businesses for the first time: Desnoes & Geddes in Jamaica, Heineken Malaysia Berhad, Pivovarna Lasko Union in Slovenia, APB Alliance 
Brewery in Myanmar and Heineken South Africa.

The term ‘production unit’ means breweries, cider plants, soft drink plants, malteries, water plants and combinations of these, at which malt, 
beer, cider, soft drinks and water are produced. Two packaging material plants are also in the scope of production units, covering the manufacture 
of bottles and crates. Other plants have been included too, such as a winery, distillery and ice production facilities.

Indicators in scope
The content of the report is based on the material aspects for both our Company and our stakeholders and is directly linked to the Brewing a Better 
World strategy, our six focus areas and our 2020 commitments. We have selected the non-financial KPIs that are most material, based on the 
following criteria:

 – The KPI is a Brewing a Better World commitment

 – The KPI is a new target we publicly disclosed in our 2015 report

 – The KPI is not related to a target but part of one of the Brewing a Better World focus areas and seen as important by our stakeholders

 – The combination of KPIs should give a balanced – high level – overview of our progress in 2016.

Scope and materiality of indicators are approved on an annual basis by the Disclosure Committee, and may be adjusted once a year with effect 
as of the following year. 

Reporting systems
The main systems used for collection, validation and analysis of reported data:

 – Safety data is reported quarterly via a global system named ARISO (Accident Reporting & Investigation Software system)

 – The collection and validation of environmental data have been integrated in Business Comparison System (BCS). Production units submit 

environmental data on a monthly basis in BCS

 – The Green Gauge reporting system allows us to monitor and report quarterly progress against 12 key areas, related to our commitments

 – Other reporting systems include the Contract Lifecycle System (CLM) and the EcoVadis Platform for Supplier Code and performance information, 

and Ethics Point for ‘Speak Up’ data

 – The Annual Sustainability Survey is the source of information for all other data that is not covered by the previously mentioned data sources.

147 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Reporting basis and criteria non-financial indicators (continued)

Reliability and accuracy of data
Processes have been established for collection, review and validation of the non-financial data included the reporting, both at local operating 
company and global level. Subject matter experts are involved at various levels to validate and challenge the data and process.

HEINEKEN is continuing to work on formulating and applying uniform definitions and instructions for reporting purposes, in order to improve 
the accuracy and comparability of data. Where possible, standard calculations are being built into our systems to minimise errors. Despite the 
continuous strengthening of our data collection processes and the fact that our operating companies and data owners have reported to the best of 
their knowledge, in good faith and in accordance with agreed procedures, it is not possible to ascertain 100% completeness of data contained in our 
report. Our operating companies are at differing maturity levels with regards to implementing the various data collection processes. Where we have 
any concerns, however, it is highlighted in the report.

HEINEKEN Global Audit is involved in monitoring KPI reporting processes. A yearly risk assessment is performed on all KPIs to determine the year-
end audit approach. For this purpose, Global Audit is tracking the methods for measurement and consolidation, and the developments in terms of 
newly acquired operating companies or implementation of systems.

Apart from the annual review of the full reporting process, including monitoring the quality of control procedures at various levels, the data 
ownership, the clarity of definition sets, and instructions to the operating companies, Global Audit is involved on a local level to perform 
data validation audits for a selection of indicators. For 2016, this included the environmental indicators, supplier code, tax and local sourcing. 
Global Audit also checked all text statements in this report, based on materiality.

Deloitte provides limited assurance on the selected indicators as described in detail in the Assurance report of the independent auditor.

Definitions
We gather data in accordance with guidelines and definitions based on the Global Reporting Initiative (GRI 4.0) Guidelines, unless stated otherwise. 
Overall, we aim to align with international standards, and if not available we work with industry partners such as the Beverage Industry and 
Environmental Roundtable (BIER), to develop common practices. For some measures in responsible consumption we track the implementation 
in accordance to industry agreements (for example, labels on our packaging). 

The most important indicators and definitions are listed below:

Water indicators

Specific water consumption

Total water withdrawal19

Hectolitre water intake per hectolitre volume produced of beer, cider, soft drinks and water. Water intake minus 
water exported to third parties

The total volume of water withdrawn from the following sources: 
 – Surface water, including water from wetlands, rivers, lakes, and oceans 
 – Ground water 
 – Rainwater collected directly and stored by the organisation 
 – Municipal water supplies or other water utilities 

Wastewater quantity19

All wastewater coming from the brewery (m3)

Wastewater treated19

The volume of wastewater treated expressed in m3

Effluent organic load to surface 
water (kg COD)19

This indicator relates to the pollution load of the effluent going to surface water from our breweries. This excludes 
the wastewater which is treated by third parties. COD stands for Chemical Oxygen Demand, which is a measure 
for the pollution of water with organic material

Waste water treatment plant

Plant removing contaminants from the brewery’s wastewater and producing environmentally safe treated 
wastewater, before releasing it into the environment

Water stress

Water balancing

Refers to the ability, or lack thereof, to meet human and ecological demand for water. Compared to scarcity, 
‘water stress’ is a more inclusive and broader concept. It considers several physical aspects related to water 
resources, including water scarcity, but also water quality, environmental flows, and the accessibility of water

Redressing the balance in water-stressed areas between the amount of water we source from the watershed 
and the amount that isn’t returned because it’s used in our products, and through evaporation

Water balancing projects

Projects that aim to conserve or restore water quantity, quality or biodiversity in the local watershed; and/or 
improve access to clean water for the local communities

19  This specific indicator will be disclosed by end of March 2017 in the sustainability section of the Company website.

148 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Reporting basis and criteria non-financial indicators (continued)

Energy and CO2 indicators

Thermal energy consumption19

In absolute terms: consumption of thermal energy in MJ
In relative terms: consumption or thermal energy per unit produced in MJ/hl beer, cider, soft, drinks and water

Electricity consumption19

In absolute terms: consumption of electrical energy in kWh
In relative terms: consumption of electrical energy per unit produced in kWh/hl beer, cider, soft drinks and water

Specific total energy 
consumption19

% of electrical energy coming 
from renewable sources

% of thermal energy coming 
from renewable sources

CO2 emissions in production 
(Scope 1 and 2, GHG Protocol)

Equals thermal energy consumption plus 3.6 times the electricity consumption per unit produced

Quantity of renewable electrical energy use (kWh) divided by total electrical energy use (kWh). Sources can be:
 – Own renewable production = all electricity generated from renewable resources on-site (wind, solar, biogas)
 – Imported electricity under green certificates = all electricity streams for which certified green electricity 

is purchased

Quantity of renewable thermal energy use (MJ) divided by total thermal energy use (MJ). Sources are: biomass, 
biogas, solar thermal and imported heat (with 100% renewable % and 0 g CO2/MJ)
This indicator includes CO2-eq emissions caused by:
 – direct emissions from combustion of fuels
 – indirect emissions from imported heat and electricity
 – emissions from refrigerant losses

CO2 emissions in distribution 
(Scope 3, GHG protocol)

This indicator refers to CO2-eq emissions from outbound distribution of finished goods and returns of empty 
packaging material. It includes domestic and export transport by road, rail and sea. Excluded is inbound 
transport

CO2 emissions from fridges 
Scope 3, GHG protocol)

This indicator refers to CO2-eq emissions as a result of the electricity used by beverage fridges (branded and  
non-branded) delivered to HEINEKEN warehouses in the reporting year

Green fridges

A green fridge has one or more of the following green features: use of hydrocarbon refrigerant, LED illumination, 
an energy management system and energy-efficient fans

Waste destination per % 
and absolute value19

Destination of residual products from the brewing process: either recycled into feed, material loops, compost 
or energy, or – when not recycled – incinerated or sent to landfill

Sustainable sourcing indicators

Sustainable agriculture

% of our main agricultural raw 
materials from sustainable 
sources

We follow the definition of the Sustainable Agriculture Initiative (SAI): The efficient production of safe, high 
quality agricultural products, in a way that protects and improves the natural environment, the social and 
economic conditions of farmers, their employees and local communities, and safeguards the health and welfare 
of all farmed species

Contracted sustainable volumes (tonnes)/Total contracted volumes (tonnes).
Sustainable volume = any agricultural product in scope of the Sustainable Agriculture programme, that has been:
1. cultivated in accordance with an approved Code of Practice and 
2. has been allocated to HEINEKEN by our supplier, in accordance with the mass balance approach
Volumes contracted in 2016 for delivery in 2017 are reported in the 2016 Annual Report

% of agricultural raw materials 
locally sourced in Africa

Quantity (in tons) of agricultural ‘extract’ producing raw materials (plus hops) that are cultivated in the Africa 
and Middle East region and that are used in the production of beers, soft drinks, cider, wine and spirits at our 
own production facilities in that region

Estimated number of smallholder 
farms involved and total number 
of beneficiaries

Number of different local 
sourcing initiatives

HEINEKEN Supplier Code

Calculation based on the total quantity of agricultural raw materials purchased (tons), divided by the average 
farm size (hectares) and the average yield per crop produced (tons per hectare). This gives the estimated number 
of smallholder farms involved, which is multiplied by 7 (average family size in Africa) to give an estimation of the 
total number of beneficiaries
 – Average farm size (hectares) and average yield per hectare from project estimates
 – Average family size in Sub Saharan Africa from World Bank estimates

HEINEKEN operating companies sourcing any agricultural raw material within the AME Region. Each value chain 
is counted individually

The HEINEKEN Supplier Code, applicable to all our suppliers, provides clear guidelines for how we expect them 
to act in the areas of Integrity and Business Conduct, Human Rights, and the Environment

19  This specific indicator will be disclosed by end of March 2017 in the sustainability section of the Company website.

149 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Reporting basis and criteria non-financial indicators (continued)

Sustainable sourcing indicators (continued)

Supplier Code four-step 
procedure

1. The Supplier Code is signed by the suppliers in the first step
2. For all suppliers a risk analysis is performed in step two
3. Supplier with a high risk profile are invited to join the EcoVadis sustainability monitoring platform in step three
4. In step four site audits are conducted for suppliers showing limited performance in the previous step

% compliance with four-step 
Supplier Code Procedure

This KPI measures the average performance over the four steps of our Supplier Code Procedure, per operating 
company, and then taking the average of all operating companies in scope

Number of contract terminations Number of suppliers with which any commercial relationship ended, because: 

a) they were unwilling to sign our supplier code
b) or refused to subscribe to EcoVadis
c) or refused to undergo a site audit

Responsible consumption indicators

% of media spend for Heineken® 
in supporting dedicated 
responsible consumption 
campaign in at least 50% of 
our market volume

All expenses incurred for placing and broadcasting Heineken® brand dedicated responsible consumption 
advertisements in various paid media and other specific responsible consumption campaign activities, across 
selected operating companies totalling at least 50% of global Heineken® volumes, amounting to 10% of their 
actual Heineken® media spend

Number of operating companies 
have and report publicly on a 
measurable partnership aimed 
at addressing alcohol abuse

Working closely with third parties like local governments, NGOs and specialists, these partnerships address 
alcohol-related harm on issues like underage drinking, drinking and driving or excessive drinking. In scope are 
all HEINEKEN markets, with the exemption of Islamic countries, export markets, markets where we have a Joint 
Venture, and one minimal-volume market (Laos) for who allocating resource is unrealistic. South Africa will be 
included as of 2017.

Low- and no-alcohol

All beer, cider, hop and/or malt based drinks with an ABV of 3.5% or less. This does not include soft drinks

Low- and no-alcohol as 
% of our global volume

Ingredients and nutrition 
information on pack for all 
our beer brands in the EU

Health & safety indicators

Number of HEINEKEN operating 
companies having approved 
plans in place for Life Saving 
Rules actions

Fatal accidents

Accidents

Lost days

Total low- and no-alcohol volume/Total consolidated beer and cider volume

This involves beer brands produced and sold by HEINEKEN operating companies in the European Union. 
Commitment is only applicable to consumer-facing products (bottles, cans). We committed to include 
ingredients and energy values (kcal) per 100ml, plus a link on the packaging referring to a website where 
consumers can obtain further information on fat, sugars, protein and salt

Our ‘Safety First’ approach is focused on improving safety across the whole company. The 12 rules set out clear 
and simple ‘do’s and don’ts’ for our highest-risk activities. All operating companies are required to assess their 
safety performance and close any gaps through action plans

All work-related fatal accidents of permanent, fixed-term or temporary personnel (own staff and contractor 
personnel)

An accident which resulted in permanent disability or which requires hospitalisation for more than 24 hours 
or resulting in more than 1 lost day

Lost days are counted from the first day after the case until the day the person returns to normal duties at work. 
All calendar days are counted

Accident frequency

Number of accidents resulting in absence from work per 100 FTE. 
This is an indicator of the state of health and safety at the workplace

Accident severity

Number of days lost from work as a result of disabling injuries per 100 FTE

150 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Reporting basis and criteria non-financial indicators (continued)

Economic and social impact indicators

Total tax contribution

The tax payments made by the fully consolidated Heineken companies during the calendar year. The total tax 
contribution includes a limited degree of estimation

Corporate income tax paid

Cash flows arising from taxes on income, reported by the fully consolidated Heineken companies

Effective income tax rate

Income tax expense expressed as a percentage of the profit before income tax, adjusted for share of profit 
of associates and joint ventures and impairments thereof (net of income tax)

Beia

Before exceptional items and amortisation of acquisition-related intangible assets

Total direct contributions 

Donations as a voluntary engagement with charitable organisations that extends beyond our core business 
activities, to help address a range of wider issues in the communities where we do business

Values and behaviours indicators

Speak up policy
(number of reports + breakdown)

The number of Speak Up reports is the total number of reports received via our Speak Up channels in which 
reporters raised a concern in regard to a (possible) breach of the HEINEKEN Code of Business Conduct.  
A break-down per topic is presented to give insight into the main topics of said Speak Up reports

Training Code of Business 
Conduct (number of employees)

The Code of Business Conduct training is a training that has to be completed by all HEINEKEN employees. 
It is expected to be completed as part of the induction for new joiners. Thereafter it is expected to be completed 
regularly (preferably on an annual basis). The training is facilitated by an e-learning, which can be completed 
online, as well as during a classroom session for those employees without access to their own workstation.
A training completion is counted if (i) an employee has completed the e-learning (this is automatically registered 
in a database), or (ii) if an employee has attended a classroom training and signed off an attendance form

Training anti-bribery 
(number of employees)

The anti-bribery training is mandatory for a selected audience (those above a certain job grade and those 
considered to be risk groups). A training completion is counted if an employee has completed the e-learning

151 Heineken N.V. 

Annual Report 2016

Reporting basis 

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

List of operating companies in scope for non-financial indicators20

Region

Africa, Middle East & Eastern Europe

Country

Algeria

Belarus

Burundi

Democratic Republic of Congo

Americas

Asia Pacific

Egypt

Ethiopia

Ethiopia

Ethiopia

La Réunion

Lebanon

Nigeria

Russia

Rwanda

Sierra Leone

South Africa 

Tunisia

Bahamas

Brazil

Haiti

Jamaica

Mexico

Panama

St. Lucia

Surinam

USA

Export

Cambodia

China

China

China

Hong Kong

Indonesia

Japan

Korea

Laos

Malaysia

Mongolia

Myanmar

Operating Company/Business Unit

Tango

Heineken Breweries

Brarudi

Bralima

Al Ahram Beverages Company

Heineken Breweries

Harar Brewery

Bedele Brewery

Brasseries de Bourbon

Almaza

Nigerian Breweries

Heineken Breweries

Bralirwa

Sierra Leone Brewery

Heineken South Africa

Nouvelle de Brasserie ‘Sonobra’

Commonwealth Brewery

Cervejarias Kaiser Brasil

Brasserie Nationale d’Haiti

Desnoes & Geddes

Cuauhtémoc Moctezuma

Cervecerias Barú-Panama

Windward & Leeward Brewery

Surinaamse Brouwerij

Heineken USA

Other export markets

Cambodia Brewery

Heineken (Shanghai)

Heineken Brewery Guangzhou

Heineken Brewery Hainan

Heineken Hong Kong

PT Multi Bintang Indonesia

Heineken Japan

Heineken Korea

Lao Asia Pacific Breweries

Heineken Malaysia Berhad

MCS Asia Pacific Brewery

APB Alliance Brewery

New Caledonia

New Zealand

Papua New Guinea

Singapore

Singapore

Singapore

Grande Brasserie de Nouvelle Caledonie

DB Breweries

South Pacific Brewery

Heineken Asia Pacific

Asia Pacific Breweries (Singapore)

Heineken Asia Pacific Export

20  Scope can vary per non-financial indicator. When not all operating companies are in scope, this is being indicated in the specific section.

152 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Reporting basis (continued)

List of operating companies in scope for non-financial indicators (continued)20 

Region

Asia Pacific (continued)

Country

Solomon Islands

Europe

Global

Sri Lanka

Taiwan

Vietnam

Vietnam

Austria

Belgium

Bulgaria

Croatia

Czech Republic

France

Greece

Hungary

Ireland

Italy

Netherlands

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Switzerland

UK

Various

Operating Company/Business Unit

Solomon Breweries

Asia Pacific Brewery (Lanka)

Heineken Taiwan

Heineken Hanoi Brewery

Heineken Vietnam Brewery

Brau Union Österreich

Brouwerijen Alken-Maes

Zagorka

Heineken Hrvatska

Heineken Ceská Republika

Heineken France

Athenian Brewery

Heineken Hungaria

Heineken Ireland

Heineken Italia

Heineken Nederland (including Vrumona)

Grupa Żywiec

Sociedade Central de Cervejas e Bebidas

Heineken Romania

Heineken Serbia

Heineken Slovensko

Pivovarna Lasko Union

Heineken España

Heineken Switzerland

Heineken UK

Head Office, Regional Offices including 
export offices and Global Duty Free, 
HEINEKEN Financial Shared Services 
centre (Kraków, Poland)

20  Scope can vary per non-financial indicator. When not all operating companies are in scope, this is being indicated in the specific section.

153 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Appropriation of Profit 

Article 12, paragraph 7, of the Articles of Association stipulates: 

“Of the profits, payment shall first be made, if possible, of a dividend of 6% of the issued part of the authorised share capital.  
The amount remaining shall be at the disposal of the General Meeting of Shareholders.” 

Civil Code 
Heineken N.V. is not a ‘structuurvennootschap’ within the meaning of Section 2: 152-164 of the Dutch Civil Code. Heineken Holding N.V.,  
a company listed on Euronext Amsterdam, holds 50.005% of the issued shares of Heineken N.V. 

Authorised capital 
The Company’s authorised capital amounts to EUR 2,500 million.

154 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Independent Auditor’s Report

To: The Annual General Meeting of Heineken N.V.

Independent Auditor’s Report on Financial Statements

Our opinion
We have audited the financial statements 2016 of Heineken N.V. (‘the Company’), based in Amsterdam. The financial statements include the 
consolidated financial statements and the company financial statements.

In our opinion:

 – The consolidated financial statements give a true and fair view of the financial position of Heineken N.V. as at 31 December 2016 and of its result 

and its cash flows for 2016 in accordance with International Financial Reporting Standards as adopted by the European Union (‘EU-IFRS’) and with 
Part 9 of Book 2 of the Dutch Civil Code

 – The company financial statements give a true and fair view of the financial position of Heineken N.V. as at 31 December 2016 and of its result 

for the year 2016 in accordance with Part 9 of Book 2 of the Dutch Civil Code.

The consolidated financial statements comprise:

 – The consolidated statement of financial position as at 31 December 2016.

 – The following consolidated statements for 2016: the income statement, the statement of comprehensive income, the statement of cash flows 

and the statement of changes in equity.

 – The notes comprising a summary of the significant accounting policies and other explanatory information. 

The company financial statements comprise:

 – The company balance sheet as at 31 December 2016

 – The company income statement for 2016

 – The notes comprising a summary of the significant accounting policies and other explanatory information.

Basis for our opinion
We conducted our audit in accordance with Dutch law, including the Dutch Standards on Auditing. Our responsibilities under those standards 
are further described in the section “Our responsibilities for the audit of the financial statements” of our report.

We are independent of Heineken N.V. in accordance with the “Verordening inzake de onafhankelijkheid van accountants bij assurance-opdrachten” 
(‘ViO’) and other relevant independence regulations in the Netherlands. Furthermore we have complied with the “Verordening gedrags- 
en beroepsregels accountants” (‘VGBA’).

We believe the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Materiality
Based on our professional judgement we determined the materiality for the financial statements as a whole at EUR 150 million. The materiality 
is based on consolidated profit before taxation (6.2 %). We have also taken into account misstatements and/or possible misstatements that in our 
opinion are material for the users of the financial statements for qualitative reasons.

Audits of group entities (components) were performed using materiality levels determined by the judgement of the group audit team, having regard 
to the materiality of the consolidated financial statements as a whole. Component materiality did not exceed EUR 50 million and for the majority 
of the components, materiality is significantly less than this amount.

We agreed with the Supervisory Board that misstatements in excess of EUR 7.5 million, which are identified during the audit, would be reported 
to them, as well as smaller misstatements that, in our view, must be reported on qualitative grounds.

155 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Independent Auditor’s Report (continued)

Scope of the group audit
Heineken N.V. is at the head of a group of entities. The financial information of this group is included in the consolidated financial statements 
of Heineken N.V.

Because we are ultimately responsible for the opinion, we are also responsible for directing, supervising and performing the group audit. In this 
respect we have determined the nature and extent of the audit procedures to be carried out for the group entities (components). Decisive were size 
and/or risk profile of the components. On this basis, we selected components for which an audit or review had to be carried out on the complete 
set of financial information or specific items. 

Our group audit mainly concentrated on significant components in terms of size and financial interest or where significant risks or complex activities 
were present, leading to full scope audits performed for 25 components. 

We have performed audit procedures ourselves at corporate entities and the operations in the Netherlands. Furthermore, we performed audit 
procedures at group level on areas such as consolidation, disclosures, goodwill, intangible assets, joint ventures, financial instruments, acquisitions 
and divestments. Specialists were involved amongst others in the areas of treasury, information technology, tax, accounting, pensions and valuation. 

For selected component audit teams, the group audit team provided detailed written instructions, which, in addition to communicating the 
requirements of component audit teams, detailed significant audit areas and information obtained centrally relevant to the audit of individual 
components including awareness for risk related to management override. Furthermore, we developed a plan for overseeing each component audit 
team based on its relative significance to the Company and certain other risk characteristics. This included procedures such as visiting components 
(Mexico, D.R.Congo, Brazil, China, Vietnam, Italy, HGSS Poland, France, Austria, Papua New Guinea, New Zealand, Nigeria, South Africa, Russia, 
Jamaica and Chile) during the year, performing file reviews, holding conference calls, attending meetings and reviewing component audit team 
deliverables to gain sufficient understanding of the work performed. For smaller components we have performed review procedures or specific 
audit procedures.

By performing the procedures mentioned above we have been able to obtain sufficient and appropriate audit evidence on the group’s financial 
information to provide an opinion on the consolidated financial statements.

Our key audit matters 
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial statements. We have 
communicated the key audit matters to the Supervisory Board. The key audit matters are not a comprehensive reflection of all matters discussed.

These matters were addressed in the context of our audit of the financial statements as a whole and in forming our opinion thereon, and we do 
not provide a separate opinion on these matters.

Revenue recognition – Accruals for promotional allowances and volume rebates 
Accounting for promotional allowances and volume rebates impacts the amounts of revenue recognized during the period. The revenue accounting 
policies are specified in note 3 to the financial statements. Significant management judgement is required to estimate the values of promotional 
allowances and volume rebates. This estimate is considered to be a key audit matter relevant to our audit of the financial statements. 

Our audit procedures included, amongst others, evaluating controls relating to management’s process for determining the value of promotional 
allowances and the volume rebates. In addition we performed substantive testing and analytical procedures to test the accuracy and completeness 
of the underlying calculation of the accruals. These procedures included challenging the appropriateness of management’s assumptions and 
estimates and agreeing input data, including pricing and allowance data to underlying agreements with customers.

Intangible assets (including goodwill) and property, plant and equipment impairment test – Management assessment of recoverability 
Intangible assets (including goodwill) and property, plant and equipment represent 68% of the consolidated statement of financial position. 
Procedures over management’s annual impairment test were significant to our audit because the assessment process is complex and the test 
relies on estimates and assumptions. Intangibles and property, plant and equipment are allocated to Cash Generating Units (CGUs) and groups 
of CGUs. The Company uses assumptions in respect of future market and economic conditions such as economic growth, expected inflation rates, 
demographic developments, expected market share, revenue and margin development. The details on the accounting for intangibles and property, 
plant and equipment and disclosure requirements under IAS 36 Impairment of assets are included in notes 3, 14 and 15 to the financial statements. 
For our audit we assessed and tested the assumptions, the discount rates, methodologies and data used by the Company, for example by comparing 
them to external data such as expected inflation rates, external market growth expectations and by analysing sensitivities in the Company’s 
valuation model. We included valuation specialists in our team to assist us in these audit activities. We specifically focused on the sensitivity in the 
available headroom of CGUs and whether a reasonably possible change in assumptions could cause the carrying amount to exceed its recoverable 
amount. We also assessed the historical accuracy of management’s estimates. We assessed the adequacy of the Company’s disclosure notes 14 and 
15 in the financial statements about those assumptions to which the outcome of the impairment test is most sensitive.

156 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Independent Auditor’s Report (continued)

Taxes – provisions for uncertain tax positions and valuation of deferred tax assets
The Company operates across a number of different tax jurisdictions and is subject to periodic challenges by local tax authorities during the 
normal course of business, including transaction-related taxes and transfer pricing arrangements. In those cases where the amount of tax payable 
or recoverable is uncertain, the Company establishes provisions based on its judgement of the probable amount of the liability or recovery. 
Deferred tax assets for tax losses carried forward are recognized by the Company to the extent that it is probable that future taxable income will 
be available against which unused tax losses can be utilised. The income tax related accounting policies are specified in notes 3, 13 and 18 to the 
financial statements.

We focused on these areas because of the level of judgement that is applied in quantifying appropriate provisions for uncertain tax positions and 
in determining assumptions about future market and economic conditions, as it relates to the recoverability of deferred tax assets.

Using our own tax specialists, we obtained a detailed understanding of the Company’s tax strategy including current transfer pricing arrangements. 
We assessed tax risks, legislative developments and the status of ongoing local tax authority audits. We evaluated and challenged the Company’s 
judgements in respect of estimates of tax exposures, recoverable amounts and contingencies. We considered correspondence with tax authorities 
and relevant historical and recent judgements, and also assessed legal opinions from third party tax advisors. With regard to recorded deferred tax 
assets, we evaluated the Company’s assumptions and estimates in relation to the likelihood of generating sufficient future taxable income based 
on budgets and business plans.

Finally we considered the adequacy of the Company’s disclosures in notes 3, 13 and 18 regarding uncertain tax positions and recognised deferred 
tax assets.

Internal controls over financial reporting
The Company operates various processes and procedures, both centrally (e.g. the shared service centre in Poland, the Heineken Global Procurement 
function and the central Information Technology organisation) as well as locally, that are important for reliable financial reporting. During 2016 the 
Company further deployed its test program for internal controls over financial reporting. We considered the Company’s internal controls over financial 
reporting as a basis for designing audit procedures that are appropriate for our audit. We are however not required nor engaged to perform an audit 
of internal controls over financial reporting. Accordingly, we do not express an opinion on the effectiveness of the Company’s internal controls over 
financial reporting.

We have tailored our procedures performed to the diverse Information Technology landscapes and the locally established business processes of 
the Company. We have performed walkthroughs to gain our detailed understanding of the entity and identify the relevant controls. Where effective 
for the audit we have tested the operating effectiveness of controls. In cases of deficiencies we have evaluated the compensating controls and 
measures of the Company and/or carried out tailored procedures to address the risk.

Report on the other information included in the Annual Report
In addition to the financial statements and our auditor’s report, the annual report contains other information that consists of:

 – Report of the Executive Board; 

 – Report of the Supervisory Board;

 – Other Information pursuant to Part 9 of Book 2 of the Dutch Civil Code; and 

 – Other information included in the Annual Report. 

Based on the following procedures performed, we conclude that the other information:

 – is consistent with the financial statements and does not contain material misstatements and

 – contains the information as required by Part 9 of Book 2 of the Dutch Civil Code. 

We have read the other information. Based on our knowledge and understanding obtained through our audit of the financial statements 
or otherwise, we have considered whether the other information contains material misstatements.

By performing these procedures, we comply with the requirements of Part 9 of Book 2 of the Dutch Civil Code and the Dutch Standard 720. 
The scope of the procedures performed is less than the scope of those performed in our audit of the financial statements.

Management is responsible for the preparation of other information, including the Report of the Executive Board in accordance with Part 9 
of Book 2 of the Dutch Civil Code and other information pursuant to Part 9 of Book 2 of the Dutch Civil Code.

157 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Independent Auditor’s Report (continued)

Report on other legal and regulatory requirements

Engagement
We were appointed by the Annual General Meeting as auditor of Heineken N.V. on 24 April 2014. The audit for year 2016 was our second year audit.

Description of responsibilities for the financial statements

Responsibilities of the Executive Board and the Supervisory Board for the Financial Statements
The Executive Board is responsible for the preparation and fair presentation of the financial statements in accordance with EU-IFRS and Part 9 
of Book 2 of the Dutch Civil Code, and for the preparation of the Report of the Executive Board in accordance with Part 9 of Book 2 of the Dutch 
Civil Code. Furthermore, the Executive Board is responsible for such internal control as the Executive Board determines is necessary to enable the 
preparation of the financial statements that are free from material misstatement, whether due to fraud or error.

As part of the preparation of the financial statements, the Executive Board is responsible for assessing the Company’s ability to continue as a going 
concern. Based on the financial reporting frameworks mentioned, the Executive Board should prepare the financial statements using the going 
concern basis of accounting unless management either intends to liquidate the company or to cease operations, or has no realistic alternative but to 
do so. The Executive Board should disclose events and circumstances that may cast significant doubt on the Company’s ability to continue as a going 
concern in the financial statements.

The Supervisory Board is responsible for overseeing the Company’s financial reporting process.

Our responsibilities for the audit of the financial statements
Our objective is to plan and perform the audit assignment in a manner that allows us to obtain sufficient and appropriate audit evidence 
for our opinion.

Our audit has been performed with a high, but not absolute, level of assurance, which means we may not have detected all errors and fraud.

Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected 
to influence the economic decisions of users taken on the basis of these financial statements. The materiality affects the nature, timing and extent 
of our audit procedures and the evaluation of the effect of identified misstatements on our opinion.

For an overview of our responsibilities we refer to NBA’s website www.nba.nl (Standard texts auditor’s report).

Deloitte Accountants B.V.
J. Dalhuisen

Amsterdam, 14 February 2017

158 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Deloitte Assurance Report

To: the Annual General Meeting and other stakeholders of Heineken N.V. 

Independent Auditor’s Report on Sustainability Data

Our conclusion
We have reviewed a selection of sustainability data included in the accompanying Annual Report for the year ended 31 December 2016 
(‘the sustainability data’) of Heineken N.V (‘the Company’), based in Amsterdam.

Based on our review, nothing has come to our attention that causes us to believe that the sustainability data of the Company is not prepared 
in all material respects, in accordance with the internally applied Reporting Criteria.

The objective of the review was to provide limited assurance on the sustainability data as included in sections of ‘Brewing a Better World: our 
sustainability performance’ on pages 135-145 of the Annual Report 2016. The sustainability data can be found under the headings ‘Our progress 
in 2016’ for the sections ‘Protecting water resources’, ‘Reducing CO2 emissions’, ‘Sourcing sustainably’, ‘Advocating responsible consumption’ and 
‘Promoting health and safety’ and under the section ‘Growing with communities’. Information that is not assured by Deloitte in these sections 
is marked with a footnote. 

The information in scope of this engagement needs to be read and understood in conjunction with the Reporting Basis and Criteria non-financial 
indicators as included in the Annual Report 2016 on page 146. 

Basis for our conclusion
We have performed our assurance engagement on the sustainability data in accordance with Dutch law, including Dutch Standard 3000 ‘Assurance 
engagements other than audits or reviews of historical financial information’. This assurance engagement is aimed at obtaining limited assurance. 
Our responsibilities under this standard are further described in the ‘Our responsibilities for the assurance engagement of the sustainability data’ 
section of our report.

We are independent of the Company in accordance with the ‘Verordening inzake de onafhankelijkheid van accountants bij assuranceopdrachten’ 
(ViO) and other relevant independence requirements in The Netherlands. Furthermore we have complied with the ‘Verordening gedrags- en 
beroepsregels accountants’ (VGBA).

We believe that the assurance evidence we have obtained is sufficient and appropriate to provide a basis for our conclusion.

Responsibilities of the Executive Board and the Supervisory Board
The Executive Board of the Company is responsible for the preparation of the sustainability data in accordance with the internally applied Reporting 
Criteria, including the identification of the intended users and the criteria being applicable for the purposes of the intended users.

The Executive Board is also responsible for such internal control as it determines is necessary to enable the preparation of the sustainability data 
that is free from material misstatement, whether due to fraud or errors. 

The Supervisory Board is responsible for overseeing the Company’s reporting process. 

Our responsibilities for the assurance engagement of the sustainability data
Our responsibility is to plan and perform the assurance assignment in a manner that allows us to obtain sufficient and appropriate review evidence 
for our conclusion.

We apply the ‘Nadere voorschriften accountantskantoren ter zake van assurance opdrachten (RA/AA)’ and accordingly maintain a comprehensive 
system of quality control including documented policies and procedures regarding compliance with ethical requirements, professional standards 
and applicable legal and regulatory requirements.

Misstatements can arise from fraud or errors and are considered material if, individually or in the aggregate, they could reasonably be expected 
to influence the economic decisions of users taken on the basis of the sustainability data. The materiality affects the nature, timing and extent 
of our review procedures and the evaluation of the effect of identified misstatements on our conclusion.

159 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Deloitte Assurance Report (continued)

This assurance engagement is aimed at obtaining limited assurance. The performed procedures by obtaining a limited level of assurance 
are aimed at determining the plausibility of information and are less extensive than those aimed at obtaining reasonable assurance in an 
assurance engagement. 

The performed procedures in this context consisted mainly of gathering information from officers of the Company and applying analytical 
procedures set out in relation to the sustainability data. 

The assurance obtained in assurance engagements aimed at obtaining limited assurance is therefore significantly lower than the assurance 
obtained in assurance engagements aimed at obtaining reasonable assurance.

We have exercised professional judgement and have maintained professional scepticism throughout the assurance engagement, in accordance 
with the Dutch Standard 3000.

Our assurance engagement included amongst others:

 – gaining knowledge and obtaining an understanding of the sustainability data and other circumstances regarding the engagement including 

gaining knowledge regarding internal controls;

 – an analytical review of the data and trends submitted;

 – assessing the suitability of the Reporting Criteria.

Deloitte Accountants B.V.
J. Dalhuisen

Amsterdam, 14 February 2017

160 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Shareholder Information

Investor Relations
HEINEKEN takes a proactive role in maintaining an open dialogue with shareholders and bondholders, providing accurate and complete 
information in a timely and consistent way. The Company does this through media releases, the Annual Report, presentations, webcasts, 
investor conferences and regular briefings with analysts, fund managers and shareholders.

Ownership structure
Heading the HEINEKEN Group, Heineken Holding N.V. is no ordinary holding company. Since its formation in 1952, the objective of Heineken 
Holding N.V., pursuant to its Articles of Association, has been to manage and/or supervise the HEINEKEN Group and to provide services for Heineken 
N.V. The role Heineken Holding N.V. has performed for the HEINEKEN Group since 1952 has been to safeguard its continuity, independence and 
stability and create conditions for controlled, steady growth of the activities of the HEINEKEN Group. The stability provided by this structure has 
enabled the HEINEKEN Group to remain independent and to rise to its present position as the brewer with the widest international presence and 
one of the world’s largest brewing groups.

Every Heineken N.V. share held by Heineken Holding N.V. is matched by one share issued by Heineken Holding N.V. The dividend payable on the two 
shares is identical. Historically, however, Heineken Holding N.V. shares have traded at a lower price due to technical factors that are market-specific. 
Heineken Holding N.V. holds 50.005% of the Heineken N.V. issued shares. On 31 December 2016, L’Arche Green N.V. held 51.709% of the Heineken 
Holding N.V. shares. The Heineken family holds 88.67% of L’Arche Green N.V. The remaining 11.33% of L’Arche Green N.V. is held by the Hoyer family. 
Mrs. de Carvalho-Heineken also owns a direct 0.03% stake in Heineken Holding N.V.

Heineken N.V. shares and options
Heineken N.V. shares are traded on Euronext Amsterdam, where the Company is included in the main AEX Index. The shares are listed under ISIN 
code NL0000009165. Prices for the ordinary shares may be accessed on Bloomberg under the symbol HEIA.NA and on the Reuters Equities 2000 
Service under HEIA.AS. Options on Heineken N.V. shares are listed on Euronext Amsterdam.

In 2016, the average daily trading volume of Heineken N.V. shares was 700,968 shares.

Market capitalisation Heineken N.V.
On 31 December 2016, there were 569,680,780 shares of EUR 1.60 nominal value outstanding (excluding own shares held by the company).

At a year-end price of EUR 71.26 on 30 December 2016, the market capitalisation of Heineken N.V. on the balance sheet date was EUR 40.6 billion.

Year-end price

Highest closing price

Lowest closing price

EUR 71.26

EUR 84.44

EUR 67.97

30 December 2016

29 July 2016

5 December 2016

Share distribution comparison year-on-year 
Heineken N.V. shares*
Based on free float (excluding the holding of Heineken Holding N.V. 
and FEMSA in Heineken N.V.). Based on 210.6 million shares in free float.

15.5%

2.5%
2.3%

6.3%

14.6%

19.0%

Americas 
39.8%
Rest of Europe  19.0%
14.6%
UK/Ireland 
6.3%
Rest of World 

2.3%
Netherlands 
2.5%
Retail 
Unidentified  15.5%

* Source: CMi2i estimate based on available information January 2017.

Heineken N.V. share price
In EUR, Euronext Amsterdam

2016

2015

2014

2013

2012

2011

71.26

78.77

58.95

49.08

50.47

35.77

Dividend per share
In EUR

2016

2015

2014

2013

2012

2011

1.34

1.30

1.10

0.89

0.89

0.83

39.8%

0

10

20

30

40

50

60

70

80

90

Share price range

Year-end price Average trade in 2016: 700,968  shares per day

 
161 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Shareholder Information (continued)

Heineken Holding N.V. shares
The ordinary shares of Heineken Holding N.V. are traded on Euronext Amsterdam. The shares are listed under ISIN code NL0000008977. 
Prices for the ordinary shares may be accessed on Bloomberg under the symbol HEIO.NA and on the Reuters Equities 2000 Service under HEIO.AS.

In 2016, the average daily trading volume of Heineken Holding N.V. shares was 110,293 shares.

Market capitalisation Heineken Holding N.V.
On 31 December 2016, there were 288,030,168 ordinary shares of EUR 1.60 nominal value in issue and 250 priority shares of EUR 2.00 nominal 
value in issue.

At a year-end price of EUR 66.14 on 30 December 2016, the market capitalisation of Heineken Holding N.V. on balance sheet date was 
EUR 19.1 billion.

Year-end price

Highest closing price

Lowest closing price

EUR 66.14

EUR 74.96

EUR 62.54

30 December 2016

29 July 2016

11 February 2016

American Depositary Receipts (ADRs)
HEINEKEN’s shares are trading Over-the-Counter (OTC) in the US as American Depositary Receipts (ADRs). There are two separate Heineken ADR 
programmes representing ownership respectively in: 1) Heineken N.V. and 2) Heineken Holding N.V. For both programmes, the ratio between 
HEINEKEN ADRs and the ordinary Dutch (EUR denominated) shares is 2:1, i.e. two ADRs represent one HEINEKEN ordinary share. Deutsche Bank 
Trust Company Americas acts as depositary bank for HEINEKEN’s ADR programmes.

Heineken N.V. 
Ticker: HEINY 
ISIN: US4230123014 
CUSIP: 423012301 
Structure: Sponsored Level I ADR 
Exchange: OTCQX 
Ratio (DR:ORD): 2:1 

Heineken Holding N.V.
Ticker: HKHHY
ISIN: US4230081014
CUSIP: 423008101
Structure: Sponsored Level I ADR 
Exchange: OTCQX
Ratio (DR:ORD): 2:1

Share distribution comparison year-on-year 
Heineken Holding N.V. shares*
Based on free float (excluding holding of L’Arche Green N.V. and FEMSA 
in Heineken Holding N.V.). Based on 96.0 million shares in free float.

18.9%

4.7%

4.3%

1.4%

22.0%

9.9%

Americas 
38.8%
Rest of Europe  9.9%
22.0%
UK/Ireland 
4.3%
Rest of World 

Netherlands 
1.4%
4.7%
Retail 
Unidentified  18.9%

* Source: CMi2i estimate based on available information January 2017.

Heineken Holding N.V. share price
In EUR, Euronext Amsterdam

2016

2015

2014

2013

2012

2011

66.14

71.00

51.93

45.99

41.44

31.62

38.8%

0

10

20

30

40

50

60

70

80

Share price range

Year-end price Average trade in 2016: 110,293  shares per day

  
162 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Shareholder Information (continued)

ADR contact information
Deutsche Bank Shareholder Services
c/o American Stock Transfer & Trust Company
6201 15th Avenue Brooklyn, NY 11219, USA
E-mail: DB@amstock.com

Shareholder Service (toll-free) Tel. +1 866 249 2593

Shareholder Service (international) Tel. +1 718 921 8137

www.amstock.com

Contact details for ADR brokers and institutional investors
US Tel: +1 212 250 9100
UK Tel: +44 207 547 6500

The Company ADR programmes are sponsored by Deutsche Bank Trust Company Americas (Deutsche Bank). As the depositary bank, 
Deutsche Bank performs the following roles for ADR holders as further detailed in the Deposit Agreement:

Records and maintains the register of ADR holders

Is the stock transfer agent

Distributes dividends in US dollars

Facilitates the voting process and the exercise of the voting rights of ADR holders at any General Meeting of Shareholders if permitted 
by the Company and the Deposit Agreement

Issues and cancels HEINEKEN American Depositary Receipts (ADRs)

Can distribute circulars and documentation in connection with any General Meeting of Shareholders if applicable.

For those holders who are not registered because their ADRs are held through a ‘Street name’ (nominee account), your nominee will receive 
Company documents from time to time from Deutsche Bank to distribute to ADR holders. You need to make arrangements with your nominee 
if you wish to receive such documents and to be able to exercise your vote through the depositary bank at General Meetings (if applicable).

Financial calendar in 2017 for both Heineken N.V. and Heineken Holding N.V.

Announcement of 2016 results  

Publication of Annual Report 

Trading update first quarter 2017 

Annual General Meeting of Shareholders   

Quotation ex-final dividend 2016 

Final dividend 2016 payable 

Announcement of half-year results 2017   

Quotation ex-interim dividend 2017 

Interim dividend 2017 payable  

Trading update third quarter 2017 

15 February

22 February

19 April 

20 April 

24 April

3 May 

31 July 

2 August

10 August

25 October

 
 
 
 
 
 
 
 
 
 
163 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Shareholder Information (continued)

Dividend policy
The dividend policy of Heineken N.V. intends to preserve the independence of the Company, to maintain a healthy financial structure and to retain 
sufficient earnings in order to grow the business both organically and through acquisitions.

The dividend payments which translates in a pay-out of 30% to 40% of full-year net profit (beia) are related to the annual development of the net 
profit before exceptional items and amortisation of acquisition-related intangible assets (net profit beia).

Dividends are paid in the form of an interim dividend and a final dividend. The interim dividend is fixed at 40% of the total dividend of the previous 
year. Annual dividend proposals will remain subject to shareholder approval.

Contact Heineken N.V. and Heineken Holding N.V.
Further information on Heineken N.V. is available from the Investor Relations department, telephone +31 20 523 95 90 or by email: 
investors@heineken.com.

Further information on Heineken Holding N.V. is available by telephone +31 20 622 11 52. Information is also available from the Investor Relations 
department, telephone +31 20 523 95 90 or by email: investors@heineken.com.

Further shareholder information is available on the Company’s website: www.theHEINEKENcompany.com/investors.

164 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Bondholder Information

In 2008, HEINEKEN established a Euro Medium Term Note (EMTN) Programme, which was last updated in March 2016. The programme allows 
Heineken N.V. to issue Notes for a total amount of up to EUR 15 billion. Currently, approximately EUR 7.2 billion is outstanding under the programme. 

Heineken N.V. was assigned solid investment grade credit ratings by Moody’s Investor Service and Standard & Poor’s in 2012. The ratings from both 
agencies, Baa1/P-2 and BBB+/A-2 respectively, have ‘stable’ outlooks as per the date of the 2016 Annual Report.

On 4 May 2016, HEINEKEN issued 10-year Notes for a principal amount of EUR 800 million with a coupon of 1.00%.

On 29 November 2016, long 10-year Notes for a principal amount of EUR 500 million were issued with a coupon of 1.375%. 

All these Notes have been issued under HEINEKEN’s Euro Medium Term Note Programme.

In 2015, HEINEKEN has launched a EUR 1.0 billion Euro Commercial Paper (ECP) programme to facilitate its cash management operations 
and to further diversify its funding sources. There was no ECP in issue per 31st December 2016.

Issue date

Total face value

Interest rate

Maturity

ISIN code

Traded 
Heineken N.V. Notes

144A/RegS 2017

EUR EMTN 2018

EUR EMTN 2019

EUR EMTN 2020

EUR EMTN 2021

10 October 2012

18 April 2013

19 March 2012

2 August 2012

4 April 2013

EUR EMTN 2021

10 September 2015

144A/RegS 2022

144A/RegS 2023

EUR EMTN 2023

EUR EMTN 2024

EUR EMTN 2024

EUR EMTN 2025

EUR EMTN 2025

EUR EMTN 2026

EUR EMTN 2027

EUR EMTN 2029

EUR EMTN 2033

EUR EMTN 2033

3 April 2012

10 October 2012

23 October 2015

19 March 2012

7 December 2015

2 August 2012

20 October 2015

4 May 2016

29 November 2016

30 January 2014

15 April 2013

19 April 2013

USD 1.25 billion

EUR 100 million

EUR 850 million

EUR 1 billion

EUR 500 million

EUR 500 million

USD 750 million

USD 1 billion

EUR 140 million

EUR 500 million

EUR 460 million

EUR 750 million

EUR 225 million

EUR 800 million

EUR 500 million

EUR 200 million

EUR 180 million

EUR 100 million

1.400%

1.250%

2.500%

2.125%

2.000%

1.250%

3.400%

2.750%

1.700%

3.500%

1.500%

2.875%

2.000%

1.000%

1.375%

3.500%

3.250%

2.562%

4.000%

1 October 2017

US423012AB98

18 April 2018

19 March 2019

4 August 2020

6 April 2021

10 September 2021

1 April 2022

1 April 2023

23 October 2023

19 March 2024

7 December 2024

4 August 2025

20 October 2025

4 May 2026

29 January 2027

30 July 2029

15 April 2033

19 April 2033

XS0918766550

XS0758419658

XS0811554962

XS0911691003

XS1288852939

US423012AA16

US423012AD54

XS1310154536

XS0758420748

XS1330434389

XS0811555183

XS1309072020

XS1401174633

XS1527192485

XS1024136282

XS0916345621

XS0920838371

1 October 2042

US423012AE38

144A/RegS 2042

10 October 2012

USD 500 million

The EMTN programme and the above Heineken N.V. Notes issued thereunder are listed on the Luxembourg Stock Exchange.

Traded Heineken Asia Pacific 
Pte. Ltd.* Notes

SGD MTN 2020

SGD MTN 2022

Issue date

Total face value

Interest rate

Maturity

ISIN code

March 3, 2009

SGD 22.25 million

January 7, 2010

SGD 16.25 million

3.780%

4.000%

March 3, 2020

SG7V34954621

January 7, 2022

SG7U93952517

The above Heineken Asia Pacific Pte. Ltd.* Notes are listed on the Singapore Exchange. 

* After a name change Heineken Asia Pacific Pte. Ltd. is currently registered as Heineken Asia MTN Pte. Ltd. 

165 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Historical Summary

Revenue and profit
In millions of EUR

Revenue

Results from operating activities

Results from operating activities (beia)

as % of revenue

as % of total assets

Net profit

Net profit (beia)

as % of equity attributable to equity holders of the Company

Dividend proposed

as % of net profit (beia)

Per share
In EUR

Cash flow from operating activities

Net profit (beia) basic

Net profit (beia) diluted

Dividend proposed

Equity attributable to equity holders of the Company

Cash flow statement
In millions of EUR

Cash flow from operations

Cash flow related to interest, dividend and income tax

Cash flow from operating activities
Cash flow (used in)/from operational investing activities

Free operating cash flow
Cash flow (used in)/from acquisitions and disposals

Dividend paid

Cash flow (used in)/from financing activities, excluding dividend

Net cash flow

Cash conversion rate

Financing ratios
Net debt/EBITDA (beia)

2016

2015

2014

2013

20121

20,792

2,755

3,540

17.0

9.0

1,540

2,098

15.8

763

36.4

6.53

3.68

3.68

1.34

23.24

4,720

(1,002)

3,718

(1,945)

1,773

(62)

(1,031)

359

1,039

20,511

3,075

3,381

16.5

8.43

1,892

2,048

15.1

741

36.2

6.10

3.58

3.57

1.30

23.65

4,486

(997)

3,489
(1,797)

1,692
(267)

(909)

(264)

252

19,257

2,780

3,129

16.2

9.0

1,516

1,758

14.2

632

35.9

5.32

3.06

3.05

1.10

21.58

4,140

(1,082)

3,058
(1,484)

1,574
(189)

(723)

(1,730)

(1,068)

19,203

2,554

2,941

15.3

8.8

1,364

1,585

13.9

512

32.3

5.07

2.76

2.75

0.89

19.83

3,983

(1,069)

2,914
(1,396)

1,518
555

(710)

(1,042)

321

18,383

3,697

2,666

14.5

7.4

2,914

1,661

14.2

512

30.8

4.69

2.89

2.88

0.89

20.41

3,518

(823)

2,695
(1,210)

1,485
(4,415)

(604)

3,660

126

75.0%

73.3%

78.9%

84.0%

81.5%

2.30

2.44

2.502

2.58

3.09

1 Restated for the revised IAS 19 as implemented in 2013 and finalisation of the purchase price allocation for APB.

2 Revised for the change in definition of net debt in 2015.

3  Comparative figure for 2015 has been revised to reflect the change in accounting policy on netting cash and overdraft balances in cash pooling arrangements with legally enforceable 
rights to offset.

166 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Historical Summary (continued)

EBIT (beia)/net interest expense

Free operating cash flow/net debt

Net debt/total equity

Financing
In millions of EUR

Share capital

Reserves and retained earnings

Equity attributable to equity holders of the Company
Non-controlling interest

Total equity
Employee benefits

Provisions (including deferred tax liabilities)

Non-current loans and borrowings

Other liabilities (excluding provisions)

Liabilities (excluding provisions and employee benefits)

Total equity and liabilities

Equity attributable to equity holders of the Company/ 
(employee benefits, provisions and liabilities)

Employment of capital
In millions of EUR

Property, plant and equipment

Intangible assets

Other non-current assets

Total non-current assets

Inventories

Trade and other current assets

Cash, cash equivalents and current other investments

Total current assets

Total assets

Total equity/total non-current assets

Current assets/current liabilities (excluding provisions)

2016

10.3

16%

0.77

922

12,316

13,238

1,335

14,573

1,420

2,128

10,954

10,246

21,200

39,321

20153

10.1

15%

0.76

2014

8.0

14%2

0.82

922

12,613

13,535
1,535

15,070
1,289

2,332

10,658

10,773

21,431

40,122

922

11,487

12,409
1,043

13,452
1,443

2,066

9,499

8,370

17,869

34,830

2013

5.8

14%

0.9

922

10,480

11,402
954

12,356
1,202

1,982

9,853

7,944

17,797

33,337

20121

6.0

12%

1.0

922

10,812

11,734
1,071

12,805
1,575

2,340

11,437

7,823

19,260

35,980

0.53

0.54

0.58

0.58

0.46

9,232

17,424

4,528

31,184

1,618

3,484

3,035

8,137

39,321

0.47

0.79

9,552

18,183

4,065

31,800

1,702

3,372

3,248

8,322

40,122

0.47

0.77

8,718

16,341

3,685

28,744

1,634

3,771

681

6,086

34,830

0.47

0.73

8,454

15,934

3,454

27,842

1,512

2,693

1,290

5,495

8,844

17,688

3,911

30,443

1,596

2,904

1,037

5,537

33,337

35,980

0.44

0.70

0.42

0.72

1 Restated for the revised IAS 19 as implemented in 2013 and finalisation of the purchase price allocation for APB.

2 Revised for the change in definition of net debt in 2015.

3  Comparative figures for 2015 have been revised to reflect the change in accounting policy on netting cash and overdraft balances in cash pooling arrangements with legally enforceable 
rights to offset.

167 Heineken N.V. 

Annual Report 2016

Glossary

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Acquisition-related intangible assets 
Acquisition-related intangible assets are assets that HEINEKEN only recognises as part of a purchase price allocation following an acquisition. 
This includes, among others, brands, customer-related and certain contract-based intangibles. 

Beia 
Before exceptional items and amortisation of acquisition-related intangible assets. 

Cash conversion ratio 
Free operating cash flow/net profit (beia) before deduction of non-controlling interests. 

Cash flow (used in)/from operational investing activities
This represents the total of cash flow from sale and purchase of property, plant and equipment and intangible assets, proceeds and receipts 
of loans to customers and other investments. 

Depletions 
Sales by distributors to the retail trade.

Dividend payout 
Proposed dividend as percentage of net profit (beia). 

Earnings per share 

Basic 
Net profit divided by the weighted average number of shares – basic – during the year. 

Diluted 
Net profit divided by the weighted average number of shares – diluted – during the year. 

EBIT 
Earnings before interest, taxes and net finance expenses. EBIT includes HEINEKEN’s share in net profit of joint ventures and associates. 

EBITDA 
Earnings before interest, taxes, net finance expenses, depreciation and amortisation. EBITDA includes HEINEKEN’s share in net profit of joint ventures 
and associates. 

Effective tax rate 
Income tax expense expressed as a percentage of the profit before income tax, adjusted for share of profit of associates and joint ventures 
and impairments thereof (net of income tax). 

Eia 
Exceptional items and amortisation of acquisition-related intangible assets. 

Exceptional items
Items of income and expense of such size, nature or incidence, that in the view of management their disclosure is relevant to explain 
the performance of HEINEKEN for the period. 

Free operating cash flow 
This represents the total of cash flow from operating activities and cash flow from operational investing activities. 

Innovation rate 
Revenues generated from innovations (introduced in the past 40 quarters for a new category, 20 quarters for a new brand and 12 quarters 
for all other innovations, excluding packaging renovations) divided by total revenue. 

Net debt 
Non-current and current interest bearing loans and borrowings, bank overdrafts and commercial papers and market value of cross-currency interest 
rate swaps less investments held for trading and cash. 

Net profit 
Profit after deduction of non-controlling interests (profit attributable to equity holders of the Company). 

168 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Glossary (continued)

Operating profit 
Results from operating activities. 

Organic growth 
Growth excluding the effect of foreign currency translational effects, consolidation changes, exceptional items and amortisation  
of acquisition-related intangible assets. 

Organic volume growth 
Growth in volume, excluding the effect of consolidation changes. 

Profit 
Total profit of HEINEKEN before deduction of non-controlling interests. 

® 
All brand names mentioned in this report, including those brand names not marked by an ®, represent registered trademarks 
and are legally protected. 

Region 
A region is defined as HEINEKEN’s managerial classification of countries into geographical units. 

Volume 

(Consolidated) beer volume 
100% of beer volume produced and sold by consolidated companies. 

Group beer volume 
Consolidated beer volume plus attributable share of beer volume from joint ventures and associates. 

Heineken® volume in premium segment 
Heineken® volume excluding Heineken® volume in the Netherlands. 

Licensed & non-beer volume 
HEINEKEN’s brands produced and sold under licence by third parties as well as cider, soft drinks and other non-beer volume 
sold in consolidated companies. 

Third party products volume 
Volume of third party products sold through consolidated companies. 

Total volume 
100% of volume produced and sold by consolidated companies (including beer, cider, soft drinks and other beverages), volume of third party 
products and volume of HEINEKEN’s brands produced and sold under licence by third parties. 

Weighted average number of shares 

Basic 
Weighted average number of outstanding shares. 

Diluted 
Weighted average number of outstanding shares and the weighted average number of ordinary shares that would be issued on conversion 
of the dilutive potential ordinary shares into ordinary shares as a result of HEINEKEN’s share based payment plans. 

169 Heineken N.V. 

Annual Report 2016

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

Reference Information

A Heineken N.V. publication
Heineken N.V. 
P.O. Box 28 1000 AA Amsterdam 
The Netherlands

Telephone: +31 20 523 92 39 
Fax: +31 20 626 35 03

The full Annual Report can  
be downloaded as a PDF at:  
www.theHEINEKENcompany.com

Production and editing
Heineken N.V. Global Corporate Affairs

Text
HEINEKEN

Photography
Sander Stoepker (page 8)

Graphic design and electronic publishing
Radley Yeldar: www.ry.com

Printing and binding
Boom + Verweij grafiservices, the Netherlands

Distribution
Hexspoor, the Netherlands

Paper
Pankadisc creme 480 gsm outer cover
Cocoon offset 300 gsm inner cover
Cocoon offset 140 gsm inside pages
Bierpapier Lager 135 gsm Sustainability review

Cocoon offset is produced by an ISO 140001 
accredited manufacturer and is certified 
as an FSC® recycled product. It is produced 
with 100% recycled post-consumer fibre 
in a chlorine-free process PCF (Process 
Chlorine Free). 

Bierpapier is made out of hop, malt and 
cellulose. FSC® certified.

Pankadisc is beer mat paper. FSC® certified.

More information from HEINEKEN online at: 
www.theHEINEKENcompany.com

170 Heineken N.V. 

Annual Report 2016

Disclaimer

Introduction

Report of the 
Executive Board

Report of the 
Supervisory Board

Financial 
Statements

Sustainability  
Review

Other  
Information

This Annual Report contains forward-looking statements with regard to the financial position and results of HEINEKEN’s activities. These forward-
looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-
looking statements. Many of these risks and uncertainties relate to factors that are beyond HEINEKEN’s ability to control or estimate precisely, such 
as future market and economic conditions, the behaviour of other market participants, changes in consumer preferences, the ability to successfully 
integrate acquired businesses and achieve anticipated synergies, costs of raw materials, interest rate and foreign exchange fluctuations, changes 
in tax rates, changes in law, changes in pension costs, the actions of government regulators and weather conditions. These and other risk factors 
are detailed in this Annual Report. 

You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this Annual Report.

HEINEKEN does not undertake any obligation to update the forward-looking statements contained in this Annual Report. Market share estimates 
contained in this Annual Report are based on outside sources, such as specialised research institutes, in combination with management estimates.

Annual Report 2016