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Heineken N.V.

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FY2019 Annual Report · Heineken N.V.
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Heineken N.V.  Annual Report 2019

Heineken N.V. Annual Report 2019 02
0202

 158–175

Other  
Information
Appropriation of Profit 

Independent Auditor’s Report 

Assurance Report of the  
Independent Auditor 

Shareholder Information 

Bondholder Information 

Historical Summary 

Glossary 

Disclaimer and  
Reference Information 

158

159

165

167

170

171

173

175

In this year’s report

03

Introduction 

We are HEINEKEN 

03

04–47

Report of the  
Executive Board
Chief Executive’s Statement 

Performance highlights 

Key figures 

Our impact from Barley to Bar 

Executive Team 

Our business priorities 

Deliver top line growth 

Drive end2end performance 

Brew a Better World 

Engage and develop our people 

Connect in a digital world 

Regional Review 

Africa, Middle East and  
Eastern Europe 

Americas 

Asia Pacific 

Europe 

Risk Management 

Financial Review 

Corporate Governance Statement 

04

05

06

07

08

09

10

16

17

19

21

22

23

24

25

26

27

34

39

48–61

Report of the  
Supervisory Board
To the Shareholders 

Remuneration Report 

 63–120

Financial  
Statements
Contents 

Consolidated Income Statement 

48

54

Consolidated Statement of  
Comprehensive Income 

Consolidated Statement  
of Financial Position 

Consolidated Statement  
of Cash Flows 

Consolidated Statement  
of Changes in Equity 

Notes to the Consolidated  
Financial Statements 

Heineken N.V. Income Statement 

Heineken N.V. Balance Sheet 

 121–157

Sustainability  
Review
Our focus areas 

Our sustainable development 
focus areas 

Focus area commitments –  
measuring our progress 

Every Drop – protecting  
water resources 

Drop the C – reducing  
CO2 emissions 

63

64

64

65

66

67

Sourcing sustainably 

Advocating responsible  
consumption 

Promoting health and safety 

Growing with communities 

68

114

115

Heineken N.V. Shareholders’ equity  116

Values and behaviours 

Notes to the Heineken N.V.  
Financial Statements 

Inclusion and diversity 

117

Respecting Human Rights 

Reporting basis and governance  
of non-financial indicators 

Footnotes 

121

122

123

124

128

134

137

141

143

145

146

147

148

157

Brewing a Better World

Read more about Brewing a 
Better World, our sustainability 
performance, starting from  
page 121

Further information online at:  
theHEINEKENcompany.com

 – Download the Annual Report
 – Find out about HEINEKEN’s history
 – Explore our countries and brands
 – Read more about our sustainability  

journey

Follow us on Twitter:  
@HEINEKENCorp

Follow us on LinkedIn:  
linkedin.com/company/HEINEKEN/

Heineken N.V. Annual Report 2019Heineken N.V. Annual Report 2019IntroductionReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther Information 
We are HEINEKEN

We build true human connections and 
break down barriers, because we believe 
great moments of shared experiences  
are the best in life.

We are inspired by consumers to brew  
the best beers and extend that same 
passion to all of our brands, products  
and activities.

We are proud of our family history  
and Dutch heritage and derive from 
them our entrepreneurial spirit that  
takes us to every corner of the world.

We are brand builders. The Heineken® 
brand defines and unites us while our 
many local, regional and global brands  
make our portfolio diverse and unique.

0303

People are at the heart of our company. 
We see our strength in trust, diversity  
and progress.

We stand by our values: passion 
for quality, enjoyment of life, respect 
for people and for the planet.

We always advocate responsible 
consumption. We are committed  
to our communities and strive to 
consistently improve the impact 
we make on the planet.

We work with our customers and  
partners to grow together and seek  
to win with integrity and fairness.

And we are convinced that by staying 
true to these commitments, we create 
value for our shareholders.

We are HEINEKEN.

Heineken N.V. Annual Report 2019Heineken N.V. Annual Report 2019IntroductionReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther Information04

Chief Executive’s Statement

In 2019, we delivered another year of superior 
top-line growth. Net revenue (beia) organic growth 
was up 5.6%, well balanced with an increase of 
3.1% in consolidated beer volume and net revenue 
(beia) per hectolitre up 3.3%. Brazil, Mexico, South 
Africa, Vietnam and Cambodia were the fastest 
growing markets.

The Heineken® brand posted the best performance 
in over a decade with volumes increasing by 8.3%. 
More than 40 countries grew double-digit, with 
Brazil in the lead. Today 12 markets sell more than 
one million hectolitres of Heineken® annually, 
now including the UK and Nigeria. Heineken® 0.0 
continues to expand and is now available in 
57 markets. 

Our premium portfolio was up high single-digit, led 
by our international brands: Amstel, Desperados, 
Tiger and Birra Moretti. 

In the craft segment, our volume grew mid single-
digit overall, with a double-digit expansion in Europe 
compensating for lower volume in the Americas. 
Lagunitas is now available in more than 35 markets 
and is produced locally outside the United States, 
in the Netherlands and Brazil.

Our cider volume increased double digit outside 
the UK, with South Africa and Russia in the lead. 
We now produce cider in 18 markets and we are 
seeing encouraging results in new cider markets 
such as Vietnam and Mexico. In the UK, volume 
declined mainly due to a challenging comparable 
versus last year.

Volume of our low- and no-alcohol segment reached 
14.1 million hectolitres. Our no-alcohol portfolio  
was up double digit, driven by Heineken® 0.0. 

We are responding to consumer demand for low 
and no products with a broadening portfolio of 348 
line extensions in 123 brands. Throughout Europe, 
we promote the category through the Zero Zone, 
which provides greater visibility of 0.0 beers in on- 
and off-trade outlets. 

Revenue growth in 2019 was essentially organic 
as we acquired only a few companies including 
Namysłów in Poland, Biela in Ecuador and Agua 
Castello in Portugal. We also took a minority stake 
in craft breweries, Gallia in France and Oedipus in 
the Netherlands. 

In 2019 the major strategic event for the year was 
the start of our new venture with China Resources 
Enterprise. We are pleased to have joined forces 
with the largest beer producer in China and 
very encouraged by the potential for growth 
of Heineken®.

Recognising the increasing importance of 
connecting in a digital world with consumers and 
customers, in 2019 we added a 5th pillar to our 
strategic priorities to provide the right focus within 
our organisation.

How we achieve results is as important as achieving 
them. This is why Brewing a Better World is one of 
our top strategic priorities.

On health and safety, although the rate of accidents 
declined by 26% versus 2018, we need to continue 
to embed our Life Saving Rules into daily practice.

Over the past decade, we have lowered our water 
usage by almost a third to 3.4 hectolitres of water 
per hectolitre produced and 3.1 hectolitres in  
water scarce areas in 2019. As we were ahead of 
our 2020 targets, in March 2019 we introduced 
our 2030 water ambition ‘Every Drop’. Next to 
continuous improvement in water consumption, 
we aim to improve the water catchment areas 
surrounding our production sites. 

Today, 15 of these breweries in water scarce areas 
have started water balancing projects, including 
nature-based solutions like reforestation and 
wetland restoration.

In 2018 we set out our ‘Drop the C’ programme to 
reduce CO2 emissions, with an ambitious target to 
power our production facilities with 70% electric and 
thermal renewable energy by 2030. This matters 
because thermal energy accounts for nearly 80% 
of total energy consumption in a brewery. We are at 
the onset of this journey and reached 19% in 2019. 

In 2019 we increased our local sourcing percentage 
of agricultural products in Africa to 44%. 
Although we made progress, we still have much 
more to do to reach our ambition of 60%. To that 
effect, we are working with partners to increase 
processing capacity in the region, for example with 
new malting facilities in Ethiopia.

We spent over 10% of Heineken® media budgets on 
“When You Drive Never Drink” or other responsible 
consumption awareness campaigns in over 
60 markets. 

We aim to reduce our plastic use and contribute to 
increased collection and recycling of plastic where 
possible. To have the biggest positive impact, we 
use regional strategies that take into account the 
maturity of each region, the local use of plastic, and 
the current availability of recycling infrastructure. 

We closed the year with an operating profit (beia) 
organic growth of 3.9%. In a context of increased 
input costs, we have continued working on the 
efficiency of our operations whilst steadily investing 
behind our brands, our sustainability agenda and 
our digital transformation.

Looking ahead to 2020, we anticipate our business 
to deliver a superior top-line growth driven by 
volume, price and premiumisation. We expect 
a low-single digit increase of input costs per 
hectolitre, with the benefit of lower prices in some 
commodities largely offset by transactional currency 
headwinds. We will continue our productivity 
measures and cost management initiatives to fuel 
our investment behind our brands, innovation, 
e-commerce platforms, technology upgrades and 
sustainability programmes. As a result, we currently 
expect operating profit (beia) to grow by mid-single 
digit on an organic basis, barring major negative 
macro-economic or political developments. 

We have the right geographical footprint, strategy 
and capabilities to deliver superior top-line 
growth. Our exposure is well balanced between 
developed and developing markets. There is strong 
momentum behind Heineken® and our portfolio 
of premium, non-alcoholic, craft and cider brands. 
We leverage our global scale while maintaining 
local relevance. This allows us to replicate success at 
scale and with speed. We are committed to grow 
sustainably and will not compromise on our Brewing 
a Better World programmes.

I end this letter by expressing my heartfelt gratitude 
to my colleagues as well as to our customers, 
partners and suppliers. I am looking forward to 
2020 being another year of progress for HEINEKEN. 

Jean-François van Boxmeer
Chairman of the Executive Board and CEO

Amsterdam, 11 February 2020

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroductionPerformance highlights

05

188.3

200.1

218.0

233.8

241.4

33.2

34.4

36.0

38.7

41.8

2015

2016

2017

2018

2019

2015

2016

2017

2018

2019

Financial summary highlights

Net revenue (beia)
(in millions of €)

€23,894m

2019
2018

2017

2016

2015

Operating profit (beia)
(in millions of €)

€4,020m

23,894

22,471

21,629

20,792

20,511

2019
2018

2017

2016

2015

Operating profit (beia) margin
(in percentages)

 16.8%

2019
2018

2017

2016

2015

1  Restated for IAS 37.

Net profit (beia)
(in millions of €)

€2,517m

16.8
16.91

17.4

17.0

16.5

2019
2018

2017

2016

2015

Sustainability summary highlights

Carbon emissions

49%

4,020

3,8081

3,759

3,540

3,381

decrease in  
carbon emissions  
(kg CO2-eq/hl)  
from production  
since 2008

Safety

 39%

2,517

2,3851

2,247

2,098

2,048

reduction in accident  
frequency since 2015  
(0.84 accidents per  
100 FTE in 2019)

Water consumption

33%

decrease in water  
consumption (hl/hl)  
in our breweries  
since 2008

Responsible consumption

95%

of markets where we sell and  
advertise Heineken® allocated  
10%, or more, of Heineken®  
media spend to responsible  
consumption campaigns

Consolidated beer volume(in millions of hectolitres)241.4mhlHeineken® volume(in millions of hectolitres)41.8mhlHeineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroductionKey figures1

Consolidated results
In millions of €

Revenue

Revenue (beia)

Net revenue

Net revenue (beia)

Operating profit

Operating profit (beia)

Net profit

Net profit (beia)

EBITDA

EBITDA (beia)

Dividend (proposed)

Free operating cash flow

Balance sheet
In millions of €

Total assets

Shareholders’ equity

Net debt position

Market capitalisation

2019

28,521

28,443

23,969

23,894

3,633

4,020

2,166

2,517

5,756

5,764

967

2,228

2019

46,504

16,147

15,259

54,505

06

20182

Change in %

2019

20182

Change in %

Per share

Weighted average number of shares – basic

573,643,551

570,146,069

3.78

4.39

1.68

3.88

28.15

94.92

3.36

4.18

1.60

3.94

25.48

77.20

0.6%

12.5%

4.9%

5.0%

(1.5)%

10.5%

23.0%

0.6%

4.9%

Net profit

Net profit (beia)

Dividend (proposed)

16.4%

Free operating cash flow

5.5%

Shareholders’ equity

13.2%

Share price

26,811

26,811

22,489

22,471

3,121

3,808

1,913

2,385

5,024

5,174

912

2,246

6.4%

6.1%

6.6%

6.3%

14.6%

11.4%

6.0%

(0.8)%

5.5%

Weighted average number of shares – diluted

574,217,111

570,663,632

Net profit (beia) – diluted

4.38

4.18

Employees

Average number of employees (FTE)

2019

85,853

2018

Change in %

85,610

0.3%

20182

Change in %

Ratios

42,151

14,525

12,081

44,055

10.3%

11.2%

26.3%

23.7%

Operating profit (beia) as a % of net  
revenue (beia)

Net profit as % of average equity attributable 
to equity holders of the Company

Net debt/EBITDA (beia)

Dividend % payout

Cash conversion ratio

2019

20182

Change

16.8%

16.9%

-12bps

14.1%

2.6

38.4%

80.2%

14.7%

2.3

38.2%

85.4%

(0.6)

0.3

0.2 

(5.2)

1  (beia) is before exceptional items and amortisation of acquisition-related intangible assets. Please refer to the Glossary section for an explanation  
of non-GAAP measures and other terms used throughout this report.
2 Restated for IAS 37.

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroductionOur impact from Barley to Bar

Our ambition is to make sustainability an integral part of business. This means 
looking at Brewing a Better World in every one of our activities – from sourcing, 
producing, marketing and selling our products all the way to how they are consumed, 
and how we can reuse and recycle waste. We align this ambition to the UN 
Sustainable Development Goals (UN SDGs).

Agriculture
We brew beer and 
make cider from natural 
ingredients. We support the 
sustainable cultivation of 
agricultural raw materials 
to brew our drinks.

Packaging
We aim for our packaging 
design to stand out 
from the crowd while we 
also strive to reduce its 
environmental footprint.

Customers
Our drinks are sold in bars, 
restaurants and through 
retailers around the world. 
Because our products are 
best served cooled, we 
have programmes aimed 
at reducing emissions 
from refrigeration. 

Distribution
The majority of our 
products are produced in 
the countries where they are 
consumed, thereby reducing 
distribution needs. We work 
to reduce the environmental 
impact throughout our 
distribution networks.

Consumers
We believe our products 
should be consumed 
in moderation. 
We use marketing and 
sponsorship to promote 
responsible drinking.

Brewing
We operate 165 breweries, 
malteries, cider plants and 
other facilities around the 
world. All are involved in 
delivering our sustainability 
programmes such as Every 
Drop and Drop the C. 
(see pages 124 and 128).

Employees
HEINEKEN employs more than 85,000 people in over 
70 countries. We are committed to providing safe and fair 
working conditions and are working to increase our diversity.

Suppliers
We expect suppliers to adhere to our Supplier Code to  
create a sustainable future for their business, the people  
they employ and the environment.

Communities
We seek to make a positive contribution to the communities 
where we source, live, work and sell our products – through 
both our core business and targeted initiatives.

07

Brewing a Better 
World supports the 
following SDGs:

Every Drop: 
Protecting  
water resource

Drop the C:  
Reducing 
CO2 emissions

Sourcing  
sustainably

Advocating  
responsible  
consumption

Promoting  
health  
and safety

Growing with  
communities

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroduction08

9

6

5

7

4

1

2

8

3

10

Executive Team

The Executive Team consists of the  
two members of the Executive Board, 
the four regional presidents and 
four Chief Officers. Its members are 
accountable for the global agendas  
of their functions, working closely  
with our operating companies.

1   Jean-François van Boxmeer
  Chairman Executive Board and CEO

5   Stefan Orlowski
  President Europe

2   Laurence Debroux
  Member Executive Board and CFO

3   Marc Busain
  President Americas

4   Dolf van den Brink
  President Asia Pacific

6   Roland Pirmez

 President Africa Middle East  
and Eastern Europe

7   Jan Derck van Karnebeek
  Chief Commercial Officer

8   Marc Gross
  Chief Supply Chain Officer

9   Chris Van Steenbergen
  Chief Human Resources Officer

10  Blanca Juti
  Chief Corporate Affairs Officer

Further information online at: 
theheinekencompany.com/ 
our-company/our-leadership

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroduction 
Our business priorities

HEINEKEN’s strategy is built around 
five business priorities. We design our 
strategy to enable us to win in the 
marketplace, focus on the long-term 
sustainability of our business and 
create value for stakeholders.

This year we singled out ‘Connect 
in a digital world’ as a separate top 
priority to reflect our focus on digital 
transformation.

We aim to consider our effect on 
the wider society, communities 
and the environment.

09

Deliver top  
line growth

Further information: 
Page 10

Connect in a  
digital world

Further information: 
Page 21

Drive 
end2end 
performance

Further information: 
Page 16

Engage 
and develop 
our people

Further information: 
Page 19

Brew a  
Better World

Further information: 
Page 17

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroductionReport of the Supervisory Board

10

Deliver top line growth

Our strategy is to lead the global 
premium segment in beer and cider  
by leveraging the strengths of 
Heineken®, our international and  
local brands. Our goal is to be number 
one, or a strong number two, in the 
markets where we compete with  
a full brand portfolio.

Our brands are the drivers  
of our top line growth…

Global 
brand

International  
brands

Low- and  
no-alcohol

International 
craft

Global 
cider

Further information about our brands at: 
theheinekencompany.com/our-brands

Heineken® and international 
brands growth
In 2019, the Heineken® brand volume grew by 8.3%, 
the best performance in over a decade. The brand 
grew across all regions with double-digit growth in 
over 40 markets including Brazil, Mexico, South Africa, 
Nigeria, the UK, Romania and Germany. Heineken® 
0.0, now available in 57 countries, continues to 
gain traction.

Our international brands portfolio includes 
Amstel, Desperados, Sol, Tiger and Birra Moretti. 
Together these brands are a strong driver of 
premium revenue growth. In 2019, the volume of our 
international brands portfolio grew high-single digit, 
driven by the double-digit growth of Tiger and Amstel.

Consumer trends and behaviours
Consumer tastes and preferences continue to evolve 
and shape the industry.

International craft is an important category for us.  
It complements the growing international premium  
beer segment and puts beer at the centre of the  
conversation for a broad group of discerning consumers.

Our craft volume grew mid single-digit to 5.6 million 
hectolitres with a double-digit expansion in Europe 
compensating for lower volume in the Americas.

Globally, consumers are seeking variety. Our consumer-
oriented approach has deepened our understanding 
of this market and accelerated international growth 
of our craft range. The biggest growing beer style 
is wheat beer and the fastest is IPA. We cover 
these segments with our international craft brands 
Lagunitas and Edelweiss. In 2019 new local craft 
brands such as Oedipus in the Netherlands and Gallia 
in France joined our craft portfolio.

We are successfully scaling local authentic brands like 
Ichnusa and Messina in Italy and line extensions of 
local brands such as Brand IPA in the Netherlands and 
Żywiec APA in Poland. 

The public focus on health and wellness is driving 
growth in low- and no-alcohol drinks. Health conscious 
consumers want variety and we are meeting this 
through innovation in low- and no-alcohol beers, 
Radlers, dark and clear malts and malt-based 
energy drinks. 

Volumes in our low- and no-alcohol portfolio increased 
high-single digit, delivering 14.1 million hectolitres 
in 2019. 

We are expanding at scale and speed in the no-
alcohol segment. The no-alcohol portfolio grew 
double digit, driven by Heineken® 0.0, other line 
extensions of leading brands and beer mixes. Our Zero 
Zone products are alive in more than 20 countries, 
offering consumers a compelling range of no-
alcohol beverages.

Continue to shape the cider category
Demand for variety in flavours and tastes has made 
Cider the fastest growing category in alcoholic 
beverages. Albeit still relatively small, we are shaping 
the cider category in many markets where modern 
cider is new, such as Spain, Vietnam and Mexico. 

We are strengthening our position in more mature 
cider markets, such as South Africa and Ireland, with 
our global brands Strongbow and Orchard Thieves. 

Active in over 40 markets, our cider volume was stable 
and reached 5.6 million hectolitres in 2019. Volume 
increased double digit outside the UK, with South 
Africa and Russia in the lead. In the UK, volume 
declined high single-digit mainly due to a challenging 
comparable versus last year. We now locally produce 
Cider in 18 markets.

Connecting in a digital world
We want to be the best connected, most relevant 
brewer for consumers living in the digital age. 
Read more about how we are getting closer to 
consumers and customers on page 21.

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroduction11

Deliver top line growth: Global brand

Heineken® 
An iconic global beer brand.

In 2019, Heineken® posted 8.3% volume growth, the best performance in over 
a decade. This was driven by markets as diverse as Brazil, Mexico, South Africa, 
Nigeria, the UK, Romania and Germany.

Heineken® world-class  
sponsorships
In 2019, Heineken® announced it will 
become the Official Beer Partner of 
UEFA EURO 2020™. We also extended 
our UEFA Champions League 
partnership by another three years, 
to 2024.

Adding to a list of global sponsorships 
that includes Formula 1™, Formula 
E, Rugby World Cup and James 
Bond, Heineken® reached hundreds 
of millions of consumers through 
its global sponsorship portfolio. 
A highlight was the 2019 Rugby World 
Cup in Japan. We have also seen 
local sponsorship platforms coming 
together in key markets.

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroduction12

Deliver top line growth: International brands

Desperados 
A brand that ignites 
the party spirit.

In 2019 Desperados celebrated its 11th consecutive year of growth thanks to 
strong sales in existing markets and new launches in six markets. Desperados 
is now available in over 80 countries across the world. We offer consumers 
a complementary range of brand line extensions with different flavours for 
various consumption occasions. 

Distinctive new packaging
Desperados’ new packaging takes inspiration from party 
posters, using torn fly posters to create a unique look and 
party appeal. 

The design approach was applied across all line extensions 
and throughout communications, making the brand 
consistently impactful and memorable.

 Putting consumer inspiration  
at the heart of its campaigns
Desperados has given consumers the opportunity  
to co-create parties through its experiential platform,  
Epic Parties Imagined by You.

In bringing people’s party ideas to reality, 280 unique 
assets were made in 2019. Seven epic parties were thrown, 
culminating in six times more coverage than Desperados’ 
most successful previous campaign, Deep House.

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroduction13

Deliver top line growth: Our low- and no- alcohol brands

Heineken® 0.0 
Leading the way in non-alcoholic 
beer in 57 markets in under 
three years.

The consumer landscape is changing as people seek healthier  
and more natural non-alcohol beverages. 

Heineken® 0.0 available in draught 
To accelerate the opportunity in bars and restaurants, 
Heineken® 0.0 is now available on Blade in 11 markets. 
Blade is our countertop eight litre keg draught system.  
It has increased the visibility of Heineken® 0.0 in the  
on-trade, giving consumers the draught experience with 
a zero alcohol beer.

Global expansion of our low-  
and no-alcohol portfolio 
Our low- and no-alcohol portfolio of brands  
continues to grow at scale with some 348 line  
extensions across 123 brands. We offer consumers  
on all continents a wide range of zero alcohol  
beers, radlers, malt, malt based energy drinks 
and brewed soft drinks.

 “Now you can”
Heineken® 0.0’s new advertising campaign positioned 
surprising new drinking occasions for zero-alcohol beer 
in the consumer consciousness – from after sport and at 
lunchtime to during work and, of course, on a night out.

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroduction14

Deliver top line growth: Our craft portfolio

Lagunitas 
Born in North California in  
 1993, now available in over 
35 markets globally.

Lagunitas’ mission is to introduce the world to IPA. Its volume has doubled  
in international markets, year-on-year.

IPA for 
all occasions
As Lagunitas grows 
in popularity, so does 
the range. As well 
as its flagship IPA, 
consumers can now 
enjoy lighter, more 
sessionable IPAs and 
a seasonal range 
of beers.

Connecting through conversation 
Lagunitas has taken its much-loved Petaluma Brewery 
orange couch on the road. The best stories from  
the couch were used to shape the first global Lagunitas 
campaign – “Beer speaks, people mumble”.

Standing out with experiential innovation
Lagunitas creates unforgettable consumer experiences 
through experimental innovation, with Beer Circus in six 
countries, pop-up tap rooms in five markets and more 
brewpubs to come in 2020.

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroduction15

Deliver top line growth: Our global cider portfolio

Strongbow apple ciders 
Refreshing a new generation 
of consumers.

HEINEKEN is the world’s leading cider producer. We continue to shape  
the development of the category, engaging consumers to discover a taste  
for Cider through our global and local brand portfolios. 

The fastest growing 
alcoholic beverage 
in the world
Cider wins by offering consumers 
unique taste variety and choice. 
We have grown our complementary 
portfolio of apple-centric brands 
and line extensions.

Strongbow: Refreshing by Nature
Strongbow grew strongly again in 2019, led by success in key markets including 
South Africa, Vietnam and Mexico. Based on success in the US, our Rosé Apple 
Cider line extension has expanded with launches in over 10 new markets.

Orchard Thieves: the  
world’s ‘global to local’ cider
Orchard Thieves grew strongly again 
in 2019, with its global positioning that 
flexes to be locally relevant. This has 
been through a new global campaign, 
‘The Curious Fox’, launched first in 
Mexico and New Zealand. The fox is 
encouraging consumers new to cider 
to quench their curiosity.

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroductionDrive end2end performance

At HEINEKEN, we use our global scale to drive efficiency from  
end2end – saving costs and fuelling future growth through strategic 
investments and initiatives. 

Utilities 

Connected 
worker

Brewing

Packaging

Analytics

Robotics

Control room

Infrastructure

Connected breweries
In our connected breweries, we use equipment to get detailed real time data about brewery 
performance. Analysing, combining and comparing these insights on a global scale create new insights. 
These insights are used as a basis for further continuous improvement of our brewery performance.

16

Our Worldwide Centres of Excellence bring together 
experts from across our global businesses to 
collaborate and share knowledge and best practices 
in brewing, packaging, logistics and innovation. 

Expanding in developing markets 
We continue to make strategic investments in 
emerging markets. In Vietnam, we built a new 
brewery in Vung Tau and we extended our breweries 
in Cambodia and Malaysia. We have increased our 
capacity in South Africa, including for cider. 

Our BASE programme, standardising core business 
processes in Finance, Procurement, Production, 
Logistics and Sales continues to make HEINEKEN 
more agile and efficient. In 2019, seven new 
operations went live supporting new business 
models and integrating business critical processes. 

Transforming our transactions
We have accelerated the transformation of our 
transactional processes in Europe with the launch 
of the SHARP-X programme. 

SHARP-X will enable the digital business 
transformation by embedding a common business 
language and introducing a standardised European 
Central Finance system across our European 
operating companies.

Developing a consumer  
and customer mindset
Driving end2end performance enables us to 
collaborate faster and at scale, internally and 
with our customers. End2end means embracing 
a consumer and customer mindset from the 
start. It sets us up to adapt quickly and flexibly 
to changing consumer needs, while aiming for 
excellence in our operations.

The worldwide roll out of our sales and operations 
capability programme has reached a total of 
over 15 operating companies in 2019, making 
our end2end planning capabilities stronger. 
This improves our product availability in a more 
efficient and effective way by having the right 
information to support planning decisions in an 
ever more dynamic market environment.

Optimising our global footprint 
Optimising our global footprint means balancing 
the trade-offs between local investment and 
imports, optimising volume allocation and investing 
in key areas of our global operations. 

Continuous improvement is at the core of our supply 
chain. In 2019, we increased the digital capabilities 
of our connected breweries with digital applications 
that focus on performance management and 
energy saving. 

Our New Product Implementation (NPI) process 
means faster, more efficient brand launches and 
innovations that tap into consumer trends and 
needs. It has enabled Heineken® 0.0 to be rolled out 
in 57 markets in under three years. 30 of our brands 
are now available on the Blade, our countertop 
draught system.

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroductionBrew a Better World

Sustainable development is how we, as a business and as individuals, seek to 
make a positive impact and contribute to the UN Sustainable Development 
Goals (SDGs). Ensuring our business contributes to improving the environment, 
local communities and society as a whole is amongst our top priorities.

The largest on-site solar panel brewery  
in the world
In October 2019, our ‘s-Hertogenbosch brewery in  
the Netherlands inaugurated its new solar panel roof.

With 16,569 on-site solar panels, this is now the largest  
on-site solar powered brewery in the world. 

It covers an area equivalent to eight football pitches.

HEINEKEN’s company carbon footprint1

23%

Agriculture
raw materials 
cultivation

5%

Processing
raw materials
malting 
process,
and adjuncts

10%

Beverage 
production
brewing
our beers
and making
our ciders

29%

Packaging
production
of packaging
materials

11%

Logistics
transport
and handling
of materials
and finished
products

10%

Cooling
cooling
our products
in shops
and bars

12%

Other  
emissions
including
employee
commuting,
business
travel, land
and buildings

Drop the C: looking to the future
In 2018, we set an ambitious goal to use 70% electric 
and thermal renewable energy to power our production 
operations by 2030.

In 2019, we joined the Science Based Targets initiative 
and committed to set science based carbon targets for our 
entire value chain, in line with what is needed to help limit 
climate change to well below two degrees.

We will launch the next phase of Drop the C in 2020 with 
the announcement of 2030 targets for packaging, logistics, 
cooling, processing and agriculture.

1  Based on 2018 data.

Understanding our carbon footprint 
We first calculated the carbon footprint of our products in 
2010. In 2019, to drive improvements in the right areas, 
we calculated our full company carbon footprint for the 
first time. 

In line with the Greenhouse Gas (GHG) Protocol, our new 
carbon footprint calculation covers the CO2 emissions 
linked to our products and other activities, including 
employee commuting and work-related travel, capital 
goods and investments.

Read more about  
Drop the C on page 128

17

We continue our mission to meet, and exceed where 
possible, our 2020 Brewing a Better World targets. 
There were some notable highlights in 2019, with 
more to do in certain areas. We are now planning 
our sustainable development strategy for 2030.

Drop the C
Today, HEINEKEN runs five of the world’s 10 largest 
on-site solar powered breweries. We have 29 
renewable energy projects underway around the 
world looking at how we can harness the power  
of wind and solar energy, biomass and biogas. 
In 2019, Schladming in Austria became our second 
brewery entirely powered by renewable energy. 

We have achieved these results through Drop the 
C, our company-wide programme which aims to 
reduce our carbon footprint. Drop the C is now 
embedded throughout the business and we are 
making good progress. 

We have been working to improve the energy 
efficiency of our breweries since 2008. We are 
ahead of our carbon reduction targets in production 
and cooling and our distribution emissions are 
decreasing as we work towards our target.

See page 128 for data on our  
carbon emissions

Every Drop
Water is vital to our business; beer is 95% water and 
great beer requires high quality water. Over the past 
decade, we have lowered our water use by almost 
a third. While we have surpassed our original 2020 
target, we know that reducing water usage alone 
is not enough in water-stressed locations. To keep 
watersheds healthy and communities thriving, local 
water users – including our own companies – must 
replenish the water they use. This is the basis of our 
water strategy – Every Drop. We continue to invest 
time and money in activities like reforestation, 
landscape restoration and water capture and 
we work closely with other water users to protect 
vital watersheds. 

See page 124 to read more about our new water strategy,  
Every Drop

Advocating responsible consumption
We advocate that our products be consumed 
responsibly. Since 2003, we have used the power  
of brand marketing and sponsorship, such  
as Formula 1™ and UEFA Champions League,  
to make moderation cool. 

In 2019, we spent over 10% of Heineken® media 
budgets to promote When You Drive Never Drink 
and other responsible consumption awareness 
campaigns in more than 60 markets. We use data 
analytics and research to measure consumer 
reception to these messages.

In 2020, where legally possible, we will dedicate  
all of our Formula 1™ branding on the race track  
to Heineken® 0.0. 

See page 137 for how we are making responsible  
consumption cool

Safety
We believe that every single person who works 
for HEINEKEN should benefit from a safe working 
environment and return home safely at the end  
of each day. 

Our aim is to eliminate fatalities and serious 
accidents from our business. In 2019, our accident 
frequency significantly decreased. However,  
despite our concerted efforts, 11 people lost their 
lives while working for HEINEKEN. Clearly, we must 
do more to keep people safe. 

We also recognise that we cannot solve this issue 
alone. A number of fatalities were caused by road 
traffic accidents and external factors outside of  
our direct control.

We will collaborate with relevant parties and 
authorities to improve safety performance and, 
at the same time, encourage and support our 
employees and contractors to adopt the right  
safety behaviours and culture.

See page 141 for details on our health and  
safety performance

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroduction18

Brew a Better World: Protecting water resources

Every Drop 
Our new water strategy for 2030.

Water is the ultimate shared resource. It is a basic human right which sustains 
vital ecosystems and is crucial to our business. Improving the health of 
local watersheds in water-stressed areas is at the heart of our new strategy.

The rise of water scarcity
Water is essential to life and a basic human right –  
we cannot live without it. But fresh water ecosystems are 
under increasing pressure from the competing demands  
of agriculture, business and communities.

Globally, 75% of freshwater resources are devoted to crop 
or livestock production. Population growth, economic 
development and urbanization are driving up demand  
and further increasing pressure on water quality. At the 
same time, one of the primary effects of climate change  
is disruption of the water cycle. Changing weather patterns 
– known as “drought and deluge” – are making some  
places wetter, and some places much drier. 

In many parts of the world, water is becoming a scarce 
resource. Overall, without significant changes in how we 
consume water, it is expected that water demand will 
outstrip supply by 40% in 2030.

Working 
together towards 
a healthy 
watershed

Our 2030 targets…

Water 
Stewardship

Water 
Circularity

Water 
Efficiency

Fully balance the 
water that is used 
in our products,  
in water-stressed 
areas

Work collectively  
with other  
stakeholders

Maximise reuse 
and recycling 
in water-
stressed areas

Treat 100%  
of wastewater  
of all breweries

2.8 litre per litre 
beer produced,  
for breweries in 
water-stressed  
areas

3.2 litre per litre  
for all breweries 
worldwide

Every Drop:  
Global ambition, local context
Over the past decade we have worked to 
reduce our water use by almost a third and 
to treat our wastewater before we return it 
to nature. 

Now, we have adopted a more holistic 
approach to support the health of 
local watersheds, especially in water-
stressed areas. 

Our new strategy comprises three principles – 
water stewardship, water circularity  
and water efficiency. We use these principles 
to develop water action plans for each  
of our breweries in water-stressed areas,  
in collaboration with partners and tailored  
to the local context and needs of 
the watershed. 

Like many other food and beverage 
companies, the largest part of our water 
footprint is in growing crops, mainly barley. 
The good news is that barley is a water-
efficient crop which commonly grows in 
moderate climate zones and generally 
survives on rainfall.

Irrigation is needed in some areas in the 
world and we expect this need to increase  
in the future due to climate change.  
We are focused on developing and 
supporting agricultural practices that allow 
us to grow more barley with less water in 
these places.

1  The IPBES Global Assessment Report on Biodiversity and 
Ecosystem Services.
2 The 2030 Water Resources Group.

See page 124 for more information on our 
2030 water strategy and targets

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroductionEngage and develop our people

The right people, leadership and culture are crucial for business 
success. How we engage and develop our people has never been 
more important. In this rapidly changing world, our employees are 
also expecting intuitive digital tools to manage business and their 
careers. Delivering to this expectation is part of our digital journey.

Inclusion & Diversity 
Ambassador Workshop
As part of our Inclusion and Diversity 
(I&D) strategy we have created 
a global community of more 
than 80 local I&D ambassadors. 
The ambassadors work with their 
leadership teams and help them 
understand and respond to local 
I&D opportunities.

They also help drive I&D action 
plans in their local market. To kick off 
their role, we invited each country’s 
ambassador to a week-long 
programme where they were trained 
on key practical skills to help support 
their local management teams, 
thanks to an I&D toolkit specifically 
designed for our ambassadors.

HEINEKEN HR Brewhouse in Singapore
HEINEKEN ran its first ever ‘HEINEKEN HR Brewhouse’ in October 2019, 
a technology competition where 106 HR tech companies submitted 
143 applications.

12 lucky finalists made their way to Singapore to pitch solutions to four  
pre-identified HR challenges that HEINEKEN faces today.

The challenges focused on ‘Recruiting for Superstars’, ‘Seamless Onboarding  
& Transitions’, ‘Employee Engagement’, and a ‘Wild card’ category.

19

MyHR is our core digital global HR tool covering 
reward, recruitment, learning, performance, and 
career aspirations. By using it, employees across 
HEINEKEN can manage all of their data, careers 
and teams in one system.

The implementation of MyHR progressed as 
planned. At the end of 2019, everyone in Asia 
Pacific, the Americas, and Africa, Middle East  
region received access to MyHR. All of our European 
operating companies will adopt the new ways  
of working by the end of 2020.

Enriching the employee experience 
In 2019 we revised our climate survey as part  
of our global employee engagement strategy.

Results are now sent directly to managers, along 
with interactive dashboards to allow them to 
explore key insights and make it easier for action 
planning and follow up. 

Over 75,000 employees from 78 operating 
companies provided feedback, resulting in a 91% 
response rate. Our key measures at the global 
level remain very positive. Employee Engagement 
and Performance Enablement are 87% and 80% 
respectively, which is an increase in 3% for both 
categories. Both scores are well above the external 
benchmarked norm.

An inclusive mind-set in all that we do
Inclusion and diversity are essential for our future 
success. In this age, when everything is connected 
and becoming more volatile, ambiguous and 
unpredictable, diversity enables creativity, agility 
and resilience. We are focused on developing 
inclusive leadership capabilities throughout our 
organisation, and to embrace the cultural diversity 
of each of the countries we operate in, we built  
a global ambassador community. In addition,  
the Women’s Interactive Network (WIN) supports 
the career development of our female talent. 
We measure progress of our Inclusion and Diversity 
(I&D) ambition through our people plans and 
climate survey. 

Digital transformation
We realise the key to transforming our business 
successfully for the digital world is our people. 
We have started to define the plans needed to 
organise digital activities across our operating 
companies as well as design an approach to upskill 
our workforce to be successful in a digital age. 

Digital HR tools to empower employees
Early in 2018 we launched the three-year  
EMPOWER programme. The programme brings  
one global, digital HR system, called MyHR, to all 
of our employees around the world. In this way, 
we have created a platform that is centred on our 
people and helps us to become fully employee-
centric and people-insights led within HEINEKEN. 

Data and insights help employees and managers 
better support career development as well as 
manage their professional and personal data  
directly from their PC or smartphone. 

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroduction20

Engage and develop our people

Engaging talent and 
rewarding performance
Our talent and performance management 
philosophy is designed to be employee-centric and 
give our people the tools and means to own their 
careers, to understand what’s expected of them 
and to grow. Line managers support growth and 
development through continuous conversations 
and feedback. This safeguards that objectives of 
the individual, the team and the company remain 
relevant. End of year performance reviews ensure 
that we fairly review performance and potential  
and are able to reward people accordingly.

Developing leaders across the business
We know our leaders have a direct impact on 
business performance and play a key role in shaping 
our culture. Our Leadership Expectations have been 
well embedded in everything we do. These provide 
a common language when we talk about 
leadership. We have become more data-driven 
and objective about what we expect from future 
leaders by increasing the amount of leadership 
assessments at various levels. We drive ongoing 
development through our global and regional talent 
and executive development programmes, such as 
HIMAC, Accelerate and Boost.

Attracting new talent
In 2019 we deployed a renewed #GoPlaces social 
media campaign to share the right message with 
the right talent in the right places. The employer 
brand campaign, which ran in 22 markets and 
was viewed by 20 million people, was built on 
33 real employee stories and experiences. It led 
to a 3.67% engagement rate, compared to 1.5% 
industry benchmark.

Career ownership for employees
We have begun to launch a career mapping  
solution that enables employees to map out their 
personal career paths, powered by data from our 
current employee career journeys. It shows cross-
functional moves and the necessary experiences  
to get there, as well as insights and video stories 
from current employees in those roles. The solution 
is visualised as a career subway map.

Furthermore, in 2019 we introduced the concept  
of ‘Open Sourcing’, providing visibility of internal 
job vacancies to our employees. They can now take 
direct ownership over the next step in their career  
by searching and applying to internal jobs to any 
of our operating companies and global functions 
around the world.

HIMAC programme
HIMAC (HEINEKEN International Management Course) is our flagship executive development 
programme for high potential senior managers from across the business, delivered in partnership  
with INSEAD business school.

The October 2019 cohort were part of the 40th HIMAC programme, which took place in Singapore. 
The two-week on-campus programme explores our key strategic and leadership challenges through a 
mix of interactive sessions with world-class INSEAD faculty, small group exercises, experiential activities, 
case studies, coaching and dialogue sessions with senior HEINEKEN executives.

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroduction21

The online partner of choice 
Our sales reps have close relationships with outlet 
owners. Our digital business-to-business platforms 
allow us to build on these connections and provide 
a better and faster service to customers.

Making new business models possible
Take the example of Beerwulf, our number one 
business-to-consumer online beer platform. It is the 
most extensive specialty beer and draught systems 
offering available to consumers. 

In Mexico, we are bringing our online beverage 
shop, Drinkies, into SIX convenience stores 
across the country, providing consumers with a 
greater range of choices by connecting multiple 
sales platforms. 

Across the on- and off-trade, electronic point of sales 
systems enable us to connect with more customers 
and consumers with better and broader services.

Digital marketing & sales
We are shifting our marketing spend towards 
personalised, digital marketing at pace, and at scale. 
This ensures our brands remain relevant across 
different places and occasions and allows us to both 
keep our international brands consistent and be 
locally relevant.

Our Heineken® brand UEFA Champions League 
and Formula 1™ sponsorships provide the ideal 
opportunity to connect digitally with consumers 
before, during and after major sporting events. 
Combining the offline and online world allows us to 
be closer to consumers, reinforcing the strengths of 
our leading brands.

Digitalisation is enabling us to learn fast. 
In the past, we might have run a campaign for 
six months before we evaluated its success. Now, 
we can analyse results and act on what we learn 
within days.

Our data-driven sales programme is also equipping 
our sales force and informing their decisions. It is 
becoming easier to identify what data analysis 
is needed and to translate insights into value for 
customers – for example by offering the best 
promotions or reallocating commercial assets 
across outlets. 

Connect in a digital world

HEINEKEN is always looking for innovative ways to bring  
people together. Today, we are using the opportunities provided  
by digitalisation to connect with consumers and customers,  
as we have done throughout our history.

The best in beer –  
delivered to your door
Beerwulf.com is an e-commerce platform where 
consumers can order over 1,000 different beers in 
bottles, cans, packs, kegs and also draught systems 
like the SUB.

Now live in 11 countries, it is on the way to 
becoming Europe’s leading online beer store. 
Building on the capabilities of Online Drinks BV, 
which is now part of Beerwulf, we today offer  
a full-services consumer-centric webshop where 
brewers and consumers connect. Millions of 
consumers visited Beerwulf.com in 2019.

IDDM – the new way of marketing
Individual Data Driven Marketing (IDDM) is 
an integrated marketing and sales approach 
to drive effective and efficient brand 
communication and link it to sales activation.

We use digital data signals on individuals and 
context to provide people with the relevant 
personalised messaging.

For example, we used this new approach 
to connect our Amstel brand to the way 
people celebrate carnival in Brazil delivering 
customised messages to consumers.

It enables us to connect with people ranging 
from travellers going on holiday during 
carnival, carnival lovers being at street events 
during the celebrations or people on social 
media who prefer to celebrate carnival with 
friends at home.

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroductionRegional Review

We have a balanced geographic 
footprint.

Wherever you are in the world, you are 
able to enjoy one of our brands.

We own, market and sell more than 
300 brands in 190 countries.

22

Americas
Consolidated beer volume
85.6mhl

Further information: 
Page 24

Europe
Consolidated beer volume
81.0mhl

Further information: 
Page 26

Africa, Middle East  
and Eastern Europe
Consolidated beer volume
43.7mhl

Further information: 
Page 23

Asia Pacific
Consolidated beer volume
31.1mhl

Further information: 
Page 25

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroductionAfrica, Middle East and Eastern Europe

23

Performance was strong despite 
a continued challenging trading 
environment across the region. 
Growth was particularly strong in 
South Africa, Egypt, DRC and Russia.

Key brands:
Heineken® 
Primus 
Amstel 
Mutzig 
Life

43.7mhl

Consolidated beer volume
(2018: 41.7mhl)

€3,370m

Net revenue (beia)
(2018: €3,051m)

 18.1%

Consolidated beer 
volume a % of total
(2018: 17.8%)

 7.2mhl

Heineken® volume
(2018: 6.5mhl)

€408m

Operating profit (beia)
(2018: €411m)

10.2%

Operating profit (beia) 
as % of total
(2018: 10.8%)1

Despite the challenging macro-economic 
environment, our premium portfolio is performing 
very well with a double-digit growth in Africa, 
Middle East and Eastern Europe. 

Heineken® continued to perform well, particularly 
in South Africa, Nigeria and Russia.

Our business in South Africa delivered strong  
growth for Heineken®. The brand continues to  
lead the premium segment and is being well 
received by consumers. 

In Russia, Heineken® is performing well and 
Heineken® 0.0 is driving the growth in the  
no-alcohol beer segment. 

In Rwanda and Ivory Coast we began local 
production of Heineken® in our breweries.

We are performing well in Nigeria with early signs  
of premiumisation turning to growth in the market. 

In Ethiopia the introduction of a ban on all 
alcohol advertising on TV, radio and billboard 
combined with social unrest led to a more 
challenging environment.

We successfully launched Strongbow Dry cider in 
South Africa, with promising consumer feedback. 
Our craft portfolio is performing well with the South 
African craft brand Jack Black gaining popularity in 
urban areas. Together with the recent acquisition  
of Stellenbrau, a craft brewery from Stellenbosch, 
we are leading the craft segment in South Africa.

Following the opening of our brewery in 
Mozambique in March 2019, we have doubled  
our brewery capacity. In addition we launched  
our new mainstream brand, Txilar, which has  
been well received by local consumers.

The line extension of the Mutzig brand, Mutzig 
Class, is performing very well in markets such as 
Ivory Coast, Congo, DRC and Rwanda.

We continue to perform well in the low- and  
no-alcohol category, with high single-digit  
growth across malt-based beers and Radlers.

Made by Mozambique 
for Mozambicans
Our new mainstream brand Txilar offers 
consumers in Mozambique more choice 
with a beer with high quality standards 
at an affordable price.

The Txilar brand name resonates with 
local consumers. It is an expression 
of the state of mind and way of life 
for Mozambicans and embodies an 
optimistic attitude, spontaneous way of 
living and having a good time together.

The brand is performing well in the 
market, achieving the second highest 
brand equity power score in the 
national market in its first six months.

1 Restated for IAS 37.

Protecting water  
resources in Ethiopia 
Water is a vital part of our lives and 
our business. At HEINEKEN, we aim 
to protect water resources wherever 
we operate. 

HEINEKEN Ethiopia took part in a 
reforestation initiative to protect 
water resources in local watersheds. 
This included planting 36,000 trees 
across Addis Ababa, Kilinto Bedele 
and Harar. 

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroductionAmericas

We delivered strong revenue and 
profit growth driven by performance, 
premiumisation and continuous cost 
savings. Heineken® performed very 
well with double-digit growth.

Key brands:
Heineken® 
Tecate 
Dos Equis 
Schin 
Lagunitas

85.6mhl

Consolidated beer volume
(2018: 83.3mhl)

€7,429m

Net revenue (beia)
(2018: €6,781m)

35.5%

Consolidated beer 
volume a % of total
(2018: 35.6%)

 13.4mhl

Heineken® volume
(2018: 11.5mhl)

€1,204m

Operating profit (beia)
(2018: €1,118m)1

29.9%

Operating profit (beia) 
as % of total
(2018: 29.4%)1

1 Restated for IAS 37.

24

Both Brazil and Mexico delivered solid results,  
driving profit growth in the region.

Beer volumes grew strongly in Brazil, especially 
across premium and mainstream portfolios. 
Brazil is now the largest Heineken® market globally. 
The outcome of the Arbitral Court in October 
2019 did not disrupt our business. We continued 
to operate effectively with the current dual route 
to market, while preparing for a smooth transition 
to a single distribution system by March 2022.

In Mexico, we delivered robust profit growth 
including double-digit growth of Heineken®.

The impact of our renewed contract (announced 
on 26 February 2019) with OXXO, the Mexican  
chain of convenience stores, is in line with 
expectations. Our SIX stores expansion continues 
to be successful. At the end of 2019 we had over 
13,000 stores.

The US beer market remains challenging and 
continued to decline in 2019. We have positive 
trend changes with Heineken® and Dos Equis, 
thanks to more focused campaigns. Heineken® 0.0 
has been the fastest growing brand extension in  
the US and this has had a positive halo effect on  
the Heineken® brand.

Lagunitas’ US market share is stabilising in the 
context of fierce craft competition. In September 
2019, the biggest Lagunitas circus event was 
attended by 12,000 people. The brand is now 
being sold in 35 markets globally.

In May 2019, we acquired a majority stake in  
Biela y Bebidas del Ecuador, a fully operational 
brewery in Ecuador. With its favourable 
demographics, flourishing tourism industry and 
GDP growth, it offers strong potential to grow our 
premium offering in Ecuador, led by Heineken®.

Water balancing in Mexico
Since the end of 2018, we have 
achieved our water balancing target 
for the Monterrey Brewery, returning 
1.15 million cubic metres of water 
per year to the local watershed. 
We will continue with reforestation 
and maintenance efforts until the end 
of 2020 to ensure the full restoration 
of the ecosystem and the preservation 
of 2 million planted trees committed 
for 2020 in Mexico.

Heineken®0.0  
in the Americas
Heineken® 0.0 is now sold in the 
US, Canada, Mexico, Puerto Rico, 
Chile, French West Indies and 
West Caribbean.

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroductionAsia Pacific

We delivered strong growth 
in volume, revenue and 
profit underpinned by 
continued good performance 
of the Tiger brand.

Key brands:
Heineken® 
Anchor 
Larue 
Tiger 
Bintang

The Asia Pacific region delivered double-digit  
volume, revenue and profit growth with 
simultaneous accelerated performance across 
multiple countries. 

In Vietnam, beer volume increased double-digit. 
This was on the back of continued favourable 
beer market conditions and execution of our 
portfolio expansion strategy following integration 
of HEINEKEN Hanoi to create one combined 
HEINEKEN Vietnam business. We expanded our 
portfolio with the successful launch of Heineken® 
Silver, a new smooth and easy-to-drink 4% ABV 
beer which retains the signature Heineken®  
full-bodied taste. 

31.1mhl

Consolidated beer volume
(2018: 29.0mhl)

€3,205m

Net revenue (beia)
(2018: €2,919m)

In Cambodia, beer volume saw strong double-digit 
growth, driven by Anchor and Tiger in an expanding 
beer market.

 12.9%

Consolidated beer 
volume a % of total
(2018: 12.4%)

6.2mhl

Heineken® volume
(2018: 6.2mhl)

€1,085m

Operating profit (beia)
(2018: €943m)

27.0%

Operating profit (beia) 
as % of total
(2018: 24.8%)1

Heineken® Silver launch 
in Vietnam
Heineken® Silver was launched in 
March 2019 in Vietnam, making it 
the first ever country-specific variant 
of Heineken®. With a lower ABV 
of 4%, Silver has gained traction. 
The brand, with its distinctive 
balanced and low bitterness, has 
been well received by consumers.

1 Restated for IAS 37.

25

We continued to grow strongly in Myanmar and 
launched a new local brand, Bawdar, supplementing 
the portfolio.

We completed the transfer of our HEINEKEN China 
business to China Resources Beer in the first half 
of 2019. This long-term strategic partnership will 
significantly expand the availability of Heineken® 
and some of our other international brands in the 
growing premium beer category. 

In Malaysia, the business delivered high single-digit 
volume growth with a balanced portfolio strategy.

In Singapore, beer volume grew mid single-digit and 
the Tiger range was expanded with the launch of 
Tiger Crystal.

Tiger’s double-digit growth continued, exceeding 
14 million hectolitres, and we launched Tiger Crystal 
in Singapore, Malaysia, Laos and Sri Lanka in 2019.

The Tiger Street-football platform was activated 
in four countries and our Tiger Roar campaign was 
unveiled in a further three countries following its 
successful launch in 2018.

Heineken® returned to growth in 2019 for the first 
time since 2016, driven by improved performance 
across multiple countries. 

We continued to rollout Heineken® 0.0 with 
launches in India, Australia, Thailand, Singapore 
and Malaysia. 

Heineken® was one of the main sponsors of the 
successful Rugby World Cup, hosted for the first time 
in Japan. It delivered great experiences for visitors 
and fans around the world, boosting sales in the 
country to the highest level in 25 years.

Keys Down, Real Talk
DB Breweries in New Zealand continued 
its successful anti-drink driving campaign, 
‘Keys Down, Real Talk’. It launched a 
vlog series featuring iconic community 
members who role model responsible 
consumption. The initiative has reached 
over 300,000 people.

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroductionEurope

We delivered positive revenue 
growth driven by our premium 
portfolio. We invested in our business 
to provide a greater service and 
experience for customers and 
consumers through digitalisation.

Key brands:
Heineken® 
Cruzcampo  
Birra Moretti  
Desperados  
Strongbow

81.0mhl

Consolidated 
beer volume
(2018: 79.8mhl)

€10,629m

Net revenue (beia)
(2018: €10,348m)

33.6%

Consolidated beer 
volume a % of total
(2018: 34.1%)

€1,436m

Operating profit (beia)
(2018: €1,452m)

 14.9mhl

Heineken® volume
(2018: 14.5mhl)

35.7%

Operating profit (beia)  
as % of total
(2018: 38.1%)1

26

In Europe we continued with our focus on 
premiumisation and innovation and maintained 
positive results. 

Heineken® was a success with 3.1% organic volume 
growth, including more consumers enjoying 
Heineken® 0.0 in over 20 markets. 

Beer volumes in Europe were marginally lower 
as result of poor weather over the summer and a 
challenging comparable with the FIFA World Cup 
in 2018. Premiumisation continued in the region, 
with markets such as Italy, Austria and Portugal 
delivering a strong performance. 

There was strong revenue growth in Italy, Austria, 
Portugal, Germany, Hungary and Romania.  
This was driven by continued focus on international 
premium brands Heineken®, Birra Moretti and 
Desperados and local premium brands such as 
Ichnusa, Messina, Laško, Soproni and Ciuc.

Our strategy is to provide variety and choice  
through our Zero Zone range of low- and no-alcohol 
beverages which caters for different occasions to 
create a sustainable, long-term business. 

We are now promoting zero-alcohol beverages 
with over 40 brands in European markets. 
Greater visibility of 0.0 beers in on- and off-trade 
outlets and advertising campaigns are igniting  
the segment across the region.

Our strategy to develop the cider category  
beyond traditional home markets continued  
to pay off, in particular in Spain where we are 
creating a new category with the successful  
launch of Ladrón de Manzanas, the local version  
of Orchard Thieves. 

The craft category grew significantly in 2019. 
We started brewing Lagunitas in our brewery  
in the Netherlands. Line extensions like Affligem 
Cuvée Legere in France and local craft El Aguila 
in Spain are showing promising results in 
local markets. 

We have continued our strategy to selectively  
invest in craft brewers. We acquired a minority  
stake in Oedipus, an Amsterdam based craft 
brewery, and a minority stake in Paris-based  
craft brewer, Gallia, in France.

In 2019 we further invested in our Star Pubs  
& Bars business in the UK to refurbish nearly  
150 of our pubs, enhancing the customer 
experience, generating better returns for licencees 
and ensuring sustainable growth for each pub. 
With our pub estate in the UK of around 2,500  
pubs we outperformed the market.

The Blade, our countertop draught system with 
eight litre kegs, is now available in 20 of our 
European operating companies. It provides 
customers and consumers an increasing variety 
of brands with draught experience. 

We continued to enhance our service to  
on-trade customers through digital business 
solutions such as HEINEKEN Direct in the UK. 
Beerwulf.com goes from strength to strength, 
expanding its direct-to-consumer e-commerce 
platform to 11 countries and offering a wide  
range of beers. It is fast becoming the leading 
online beer store in most of these markets.

Birra Moretti goes international
With the growing aspiration of Italian 
culture, Birra Moretti, our Italian beer brand, 
is successfully travelling outside of Italy 
across Europe. Consumers are attracted to 
the authentic brand with its long heritage 
and charming Italian lifestyle. It has 
become the fastest growing beer brand  
in the UK for the second year straight.

Zero Zone in 
European countries
In Europe we rolled out the Zero Zone. 
Promoting our zero alcohol beverages 
with more than 40 different brands. 
Over 18 million European consumers 
have sampled our 0.0 drinks. We have 
activated the Zero Zone in more 
than 200,000 outlets and reaching 
over 100 million consumers with our 
advertising campaigns in Europe.

1 Restated for IAS 37.

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroductionRisk Management

HEINEKEN has a business integrated 
approach to managing risks arising 
from its strategy and its daily operations.

Integrated approach
At HEINEKEN, risk management is an integral 
part of doing business and is supported by clear 
governance. Risks are an essential element when 
opportunities are assessed and strategies set. 
Management decisions are made in line with 
HEINEKEN’s risk appetite. Risks are identified, 
mitigated and monitored on an ongoing basis, 
as part of business routines.

HEINEKEN’s way of managing risks addresses the 
risks that the Company inevitably faces in achieving 
its strategy. Managing our risks in a conscious 
manner increases the likelihood of achieving our 
strategy and business objectives.

Our proactive approach ensures risk management is 
part of our executive conversations and is embedded 
in our processes. It benefits our decision-making and 
is essential to create and preserve long-term value.

Risk profile
HEINEKEN is predominantly a single-product 
business, operating throughout the world in the 
alcohol industry. HEINEKEN is present in more than 
70 countries, with a growing share of its revenues 
originating from emerging markets.

An increasingly negative perception in society 
towards alcohol could prompt legislators to 
implement further restrictive measures such as 
limitations on availability, advertising, sponsorships, 
distribution and points of sale, and increased tax. 
This may cause changes in consumption trends, 
which could lead to a decrease in the brand equity 
and sales of HEINEKEN’s products.

HEINEKEN has undertaken business activities with 
other market parties in the form of joint ventures 
and strategic partnerships. Where HEINEKEN 
does not have effective control, decisions taken 
by these entities may not be fully harmonised 
with HEINEKEN’s strategic objectives. Moreover, 
HEINEKEN may not be able to identify and manage 
risks to the same extent as in the rest of the Group.

Risk appetite
HEINEKEN’s risk appetite is the result of its 
wide geographical spread, prudent financial 
management and commitment to long-term value 
creation. Risks are taken consciously, assessing their 
impact on HEINEKEN’s objectives. The level of risk 
HEINEKEN is willing to take depends on the type of 
objective it impacts.

Reputational
HEINEKEN invests in building and protecting the 
value of the Company.

We aim to reduce the risks that could impact our 
reputation to the furthest extent possible, accepting 
that this may come at a cost.

Financial
HEINEKEN is keen on pursuing commercial 
opportunities to deliver top line growth, accepting 
uncertainties linked to its strategic choices and 
the context of the individual markets in which 
it operates.

Business continuity
HEINEKEN makes the availability of its brands a 
priority, accepting only minimal disruptions to its 
operations. In addition, HEINEKEN is continuously 
investing to make the organisation future-proof 
and ensure the sustainability of the business.

27

Risk management is part of the HEINEKEN business framework
The HEINEKEN business framework articulates 
the key elements that the Company relies on to 
operate effectively and deliver long-term value 
creation while protecting the Company’s people, 
assets and reputation.

As part of the Risk Assessment Cycle, operating 
companies and their Management Teams 
review and update their risks on a continuous 
basis throughout the year. The HEINEKEN Rules 
articulate how we work and the standards to 
which we commit. They are a key element for 
managing the risks faced by our Company and 
translate our objectives into clear instructions 
on how to conduct our daily business. Our Code 
of Business Conduct and its underlying policies 
set out HEINEKEN’s commitment to conducting 
business with fairness, integrity and respect for the 
law and our values.

HEINEKEN’s systems of risk management and 
internal control, which are based on the COSO 
Enterprise Risk Management and Internal Control 
Reference model, form a fundamental part of the 
HEINEKEN Business Framework.

HEINEKEN’s vision, purpose and values, ‘We are 
HEINEKEN’, underpin the Company’s strategic 
objectives, enabled by our organisational 
structure and Governance.

Behaviours provide clear guidance to all 
employees on how to act and foster a culture 
of achievement, collaboration and growth, 
underpinned by the Behaviours framework 
that reflects the expected attitudes in decision- 
making. Risk Management is an ongoing 
activity supporting achievement of our business 
objectives, based on our Risk Assessment Cycle, 
the HEINEKEN Code of Business Conduct and 
the HEINEKEN Rules.

We are HEINEKEN

Behaviours 
How we act

Strategy 
Our global priorities

Governance 
How we govern internally

Code of Business  
Conduct 
How we behave

Policies

HEINEKEN Rules 
How we work

Laws and Regulations 
Standards and Procedures

Risk Management 
How we manage risks

Monitoring and Assurance

People

Processes

Systems

Data

Execution and change management

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroduction28

Risk assessment outcomes are aggregated at 
a global level and serve as basis for determining 
HEINEKEN’s risk exposure and risk management 
priorities by the Risk Committee. Accountability for 
mitigating, monitoring and reporting on the most 
significant risks is assigned to functional directors 
who report on progress and residual risk levels three 
times per year to the Risk Committee.

HEINEKEN continues to invest in the further 
improvement of risk management in the Company. 
Built on the basis of the existing risk and controls 
mechanisms, several improvements have been 
implemented. These are aimed at driving business 
ownership of risks, further increasing business 
involvement in risk management and expanding 
the integrated view of risks and controls.

Risk Management (continued)

Internal control
HEINEKEN’s internal control activities aim to 
provide reasonable assurance as to the accuracy 
of financial information, non-financial disclosures, 
the Company’s compliance with applicable laws 
and internal policies, and the effectiveness of 
internal processes.

Internal controls have been defined at entity- 
level (HEINEKEN Rules, comprising all mandatory 
standards and procedures) and at process 
level (Process and Control Standards) for key 
processes, including financial reporting, IT and Tax. 
Compliance with company policies is periodically 
assessed. Deviations from the defined standards 
are included in the global monitoring and follow-up 
processes, supporting management in addressing 
these deviations. Management is responsible for 
definition and timely implementation of action 
plans to remediate any deficiency identified as part 
of these assessments. The results are reported to 
the Executive Board. The Company Rules, policies 
and controls are periodically updated to reflect both 
the Company key risks and the extent to which the 
Company is willing and able to mitigate them.

Risk Committee
The Executive Board of HEINEKEN is accountable 
for risk management, risk oversight and the 
protection of HEINEKEN’s reputation, value of 
assets and brands. The Board is assisted by the Risk 
Committee, chaired by the CFO, in regular reviews 
of the Group risk assessment cycle that summarises 
the Company’s key risks, associated mitigating 
actions and monitoring activities. These reviews 
consider the level of risk that HEINEKEN is willing 
to take and the type of HEINEKEN’s objectives 
it impacts.

The Risk Committee identifies changes to the 
Company’s risk exposure and proposes interventions 
if required.

Organisation
For the organisation of risk management activities, 
HEINEKEN applies a ‘three lines of defence’ 
model. First and most important is the quality and 
behaviour of operational management, the first line 
of defence. They have the ownership, responsibility 
and accountability for assessing and mitigating 
risks. Operational management is supported by 
the second line of defence functions that oversee 
compliance with HEINEKEN’s policies, processes 
and controls, facilitate the implementation of 
risk management practices and drive continuous 
improvements of internal controls. As third line of 
defence, the internal audit function (‘Global Audit’) 
is mandated to perform Group-wide reviews of 
key processes, projects and systems, based on 
HEINEKEN’s strategic priorities and most significant 
risk areas. Global Audit provides independent and 
objective assurance and consultancy services.

It employs a systematic and disciplined approach 
to evaluate and improve the organisation’s 
governance and risk management process including 
reliability of information, compliance with laws, 
regulations and procedures, and efficient and 
effective use of resources. The methodology 
followed by Global Audit is in accordance with the 
standards of the Institute of Internal Auditors and 
other relevant governing bodies.

To support the Executive Board’s external 
representations, a formal bi-annual Letter of 
Representation (LoR) process is in place. It requires 
management to demonstrate accountability 
and covers financial and non-financial reporting 
disclosures, financial reporting controls, compliance 
with the Code of Conduct and other HEINEKEN 
Rules as well as fraud and irregularities.

Processes
HEINEKEN’s risk management activities seek to 
identify and appropriately address any significant 
threat to the achievement of the Company’s 
strategy and business objectives, its reputation 
and the continuity of its operations. HEINEKEN’s 
risk management system enables management 
to identify, assess, prioritise and manage risks on 
a continuous and systematic basis, and covers all 
subsidiaries across regions, countries, markets and 
corporate functions.

Ongoing identification and assessment of risks, 
including new risks arising from changes in the 
global or local business environment, are part 
of HEINEKEN’s planning, performance and 
risk management cycles. Risk assessments are 
performed by every subsidiary and global function. 
The implementation of responses and progress 
of risk mitigating measures is monitored on a 
quarterly basis.

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroductionRisk Management (continued)
Main Risks

The following risk overview highlights the main 
risks that could hinder HEINEKEN in achieving its 
strategy and business objectives. We recognise that 
this is not a full overview of all risks and uncertainties 
that may affect the Company. As new risks emerge 
and existing immaterial risks evolve, timely discovery 
and accurate evaluation of risks are at the core of 
HEINEKEN’s risk management system.

The financial risks are reported separately in note 
11.5 to the Financial Statements on page 101. 
The Statement of the Executive Board is included 
in the Corporate Governance Statement on page 47.

The way we manage our Business Conduct and 
Human Rights risks are further detailed in the 
Sustainability Review section of our Annual Report 
on pages 121-157.

29

Regulatory changes  
related to alcohol

Economic and  
political environment

Environmental  
impact

What could happen
The topic of alcohol and health is under scrutiny 
in many markets. This may prompt regulators 
to take further measures limiting HEINEKEN’s 
freedom to operate, such as restrictions or bans 
on advertising and marketing, sponsorship, 
availability of products, including health warnings 
on labels and increased taxes and duties or the 
imposition of minimum unit pricing. These could 
lead to lower overall consumption or to consumers 
switching to different product categories.

Recent developments
Restrictive measures on alcohol consumption 
and sales continue to be taken by governments 
across all four regions. Continued focus by WHO, 
OECD, UN and the EU on alcohol as part of the 
Non-Communicable Disease agenda could lead 
to additional restrictions which would impact 
HEINEKEN’s business across multiple geographies.

What we are doing to manage this risk
HEINEKEN strongly believes in the importance of 
reducing alcohol related harm, and responsible 
consumption is one of the priorities of HEINEKEN’s 
Brewing a Better World sustainability programme. 
Using the power and reach of its brands through 
campaigns like the award-winning When You Drive 
Never Drink, HEINEKEN strives to make responsible 
consumption aspirational for all our consumers. 
The Company works closely with local governments, 
NGOs and specialists to prevent and reduce harm 
caused by abuses such as underage drinking 
or drinking and driving. We are also expanding 
consumer choice for those who choose not to drink 
alcohol by providing low- and no-alcohol brands.

Explore Further: 
Advocating responsible consumption, pages 137-140

What could happen
Throughout the world, local or regional economic 
and political uncertainties could impact our 
business and that of our customers. In particular, 
the risk of an economic recession, change of 
laws, trade restrictions, inflation, fluctuations 
in exchange rates, devaluation, nationalisation, 
financial crisis, or social unrest could adversely 
affect our revenues and profits.

Recent developments
Political instability has expanded beyond emerging 
markets to become a permanent element of 
the economic landscape. We see an economic 
slowdown in a number of markets. The increased 
pressure on international free trade and Brexit 
have created significant uncertainties. Agility has 
become a priority to enable businesses to navigate 
subsequent changes in laws, currency movements, 
import restrictions, scarcity of hard currencies, 
commodity pricing and their impact on the 
Company’s profit.

What we are doing to manage this risk
HEINEKEN has set up various tools to limit the 
impact of such events on its business such as 
supplier management, short-term liquidity 
management, tight foreign exchange monitoring, 
prudent balance sheet measures, and scenario 
planning in respect to resource allocation. We have 
monitoring mechanisms in place globally and 
locally, to allow us to monitor, report and engage 
proactively on political risks. For events which could 
threaten the continuity of the business, contingency 
plans are in place.

What could happen
HEINEKEN not being able to timely respond to 
the impact of environmental related changes on 
our operations. If new environmental legislation 
is introduced, this could lead to legal claims, 
increase of compliance costs, restrictions on 
production, packaging, distribution, selling and 
marketing of our products, reputation damage 
for the Company, limits on our licence to operate 
resulting in negative business impact.

Recent developments
Speed and scope of environmental related changes 
on our operations are accelerating. Markets need 
to be prepared to timely respond and adapt 
to these changes, to prevent restrictions in all 
areas of the value chain and significant costs 
to ensure compliance.

What we are doing to manage this risk
Environmental sustainability is one of the 
priorities of HEINEKEN’s Brewing a Better World 
sustainable development strategy. HEINEKEN 
continuously monitors existing and emerging 
environmental issues and regulations across the 
globe, to ensure awareness and compliance to 
prepare our business for future changes. Beyond 
this, HEINEKEN closely works with experts, such as 
NGOs, universities, governmental organisations and 
suppliers across our value chain and co-operates 
with peer companies in international and national 
organisations, such as Brewers of Europe, Beverage 
Industry Environmental Roundtable and Dutch 
Sustainable Growth Coalition.

Explore Further: 
Reporting basis and governance of non-financial indicators, 
page 148

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroduction30

Risk Management (continued)

Changing  
consumer preferences

Management  
capabilities

Industry  
consolidation

Health  
and Safety

What could happen
Consumers’ preferences and behaviours are 
evolving, shaping an increasingly complex 
and fragmented beer category. This requires 
HEINEKEN to constantly adapt its product 
offering, innovate and invest to maintain the 
relevance and strength of its brands. Failure 
to do so would, in the longer term, affect 
our revenues, market share and possibly 
our brand equity.

Recent developments
The popularity of craft beer and the rise of low- and 
no-alcohol products have been the most noticeable 
changes in consumer tastes in recent years. In 
particular, there is an increased consumer focus on 
health and well-being resulting in a growing interest 
in low-alcohol, low-calorie and low-carb propositions.

What are we doing to manage this risk
HEINEKEN has fully embraced these recent 
developments, by a focused craft and variety 
strategy as well as increasing investment in the 
zero alcohol category, beyond Heineken®. We are 
increasing our portfolio and launching Zero Zones. 
While expanding into adjacent categories, we 
ensure we focus on natural credentials similar 
to brewing and maintaining a focus on adult, 
brewed and refreshing products.

What could happen
HEINEKEN relies on the skills and capabilities of 
its people to deliver on its strategic ambitions. 
If HEINEKEN is not successful in attracting, 
developing and retaining diverse and talented 
people and leaders with the required capabilities, 
this may jeopardise its capacity to execute its 
strategy and achieve the targeted returns.

Recent developments
The opportunities that data and digital provide, 
results in a significant increase in focus on the 
acquisition of digital talent and in reskilling existing 
employees. In order to make the most of a diverse 
workforce and also attract top talent, a strong 
focus on Inclusion and Diversity strategy is required. 
In addition, emerging markets are challenged with 
economic and/or political uncertainty which leads  
to highly mobile talents and brain drain.

What we are doing to manage this risk
We continue to grow leaders who are focused 
on developing the business, their teams and 
themselves by embedding the HEINEKEN 
Leadership Expectations in our people processes. 
Alongside this, we continue to evolve our approach 
to attracting great external talent through our 
refreshed employer brand campaign, Go Places! 
Furthermore, we are advancing our Inclusion 
and Diversity agenda through building inclusive 
leadership capabilities, developing a global 
ambassador network and women’s development 
programme. We are also increasingly focused on 
understanding the impact of digital on our people 
agenda and how it will impact our organisation, 
capabilities, leadership and culture. 

What could happen
Consolidation in the alcoholic beverage industry 
may affect existing market dynamics due to 
competitive disadvantage with suppliers and 
increased competition on commercial spend 
and customer acquisition strategies.

Recent developments
Despite recent market consolidation, beer remains 
a very local industry with respective country shares 
more relevant than global share. Further impact could 
come from the consolidation on customer side.

What we are doing to manage this risk
HEINEKEN is constantly working on improving 
its cost efficiency while rolling out its strategy to 
maintain and develop its competitive advantages, 
in particular in the premium and cider markets. 
Through a number of acquisitions, HEINEKEN has 
evolved its footprint extensively to reach an optimal 
balance of both higher growth developing markets 
and more stable developed markets, and to build 
an extensive and complementary brand portfolio 
alongside its flagship Heineken® brand. HEINEKEN 
is actively cooperating with local craft brewers, 
participating in capital and sharing knowledge, 
in order to keep the beer category attractive 
and to stay relevant for consumers. To continue 
winning on the customer side, HEINEKEN explores 
and implements news ways of working and new 
channels, including digital/ecommerce platforms.

What could happen
HEINEKEN aims to provide a safe workplace 
for all employees and contractors. Despite 
the controls in place, HEINEKEN employees, 
contractors and visitors may suffer from 
uncontrolled events in the brewery, supply chain, 
along the route-to-market or in our offices, which 
could lead to illness, serious injuries or fatalities. 
Alcohol abuse by employees is a risk for health 
safety and reputation.

Recent developments
Despite our efforts related to safety, several 
significant fatal accidents have occurred, underlining 
the importance of realising further improvements in 
the area of safety. The lack of quality (emergency) 
health care in general remains a challenge in 
all developing countries for our national and 
international employees and their family members. 
Major epidemics and natural disasters remain a risk 
for the business continuity.

What are we doing to manage this risk
HEINEKEN has established ‘Put Safety First’ as a key 
behaviour for employees of all levels, and Health 
and Safety as a priority of its Brewing a Better World 
programme. Throughout the entire supply chain, 
the HEINEKEN Life Saving Rules target the activities 
that carry the greatest safety risks to employees 
and contractors. Special focus areas with dedicated 
support are and will be road safety, contract safety and 
leadership & development. We provide medical care, 
including HIV and emergency care. This is continuously 
being supported and monitored by Global Health. 
Operating companies facing epidemics or other natural 
disasters are receiving specific support when needed.

Explore Further: 
– Deliver top line growth, pages 10-15
– Advocating responsible consumption, pages 137-140

Explore Further: 
– Engage and develop our people, pages 19-20
– Values and behaviours, page 145
– Inclusion and diversity, page 146

Explore Further: 
– Deliver top line growth, pages 10-15
– Drive end2end performance, page 16

Explore Further: 
Promoting Health and Safety, pages 141-142

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroductionRisk Management (continued)

Product safety  
and integrity

Supply chain  
continuity

What could happen
Poor quality or contamination of HEINEKEN 
products, be it accidental or malicious, could 
result in health hazards, reputational damage, 
financial liabilities and product recalls.

Recent developments
Changes to the environment, such as increased 
knowledge of the potential food contaminants 
previously unheard of, growing consumers’ 
concern on food safety and a more complex legal 
environment in certain jurisdictions, makes control 
of food safety more challenging.

What are we doing to manage this risk
HEINEKEN has established a comprehensive 
Company-wide Quality Assurance programme 
covering employee competences, production 
standards, recipe governance, suppliers’ governance 
and production material risks. Continuous 
improvement is achieved through global 
compliance monitoring and systematic gap-closing. 
HEINEKEN anticipates on new legislation and 
emerging risks aided by our partners, suppliers 
and external scientific institutions and assures 
implementation of measures to avoid such risks. 
Should a risk materialise, global recall and crisis 
procedures are in place to mitigate the impact.

What could happen
Disruptions in the supply chain could lead to 
inability to deliver products to key customers, 
revenue loss and brand damage. Significant 
changes in the availability or price of raw 
materials, commodities, energy and water 
may result in a shortage of those resources 
or increased costs.

Recent developments
Availability of natural and other resources is limited 
and also largely impacted by various effects such 
as political instability, climate change, in particular, 
growing water scarcity (and its effects on crop 
yield and grain prices and availability). Markets and 
governments are required to take actions to adapt 
and timely respond to these changes and thus, 
prevent, interruption of production, significant losses 
of revenues and increased costs for business.

What we are doing to manage this risk
Business continuity plans have been developed 
for HEINEKEN’s key brands in all key markets, and 
back-up plans are in place in operating companies. 
Business resilience is further strengthened through 
ownership of several strategic malteries, long-term 
procurement contracts, water management plans 
and central management of global insurance 
policies. Taking a long-term approach, HEINEKEN 
has a strategy focussed on Watershed health to 
protect water resources, Sustainable sourcing in the 
priorities of its Brewing a Better World sustainable 
development programme.

Explore Further: 
– Protecting water resources, pages 124-127
– Reducing CO2 emissions, pages 128-133
– Sourcing sustainably, pages 134-136

Increased scrutiny of society 
on companies

What could happen
Public and employee scrutiny on HEINEKEN 
when not conforming to society’s expectations in 
mitigating its environmental, social and corporate 
governance impact (including e.g. CO2 emissions, 
water circularity, water balancing, plastic pollution, 
brewery waste and sufficient support of local 
communities) can lead to significant reputational 
damage to the Company or to the brands.

Recent developments
There are greater expectations and more scrutiny 
both from external stakeholders and our employees 
on the actual environmental, social and corporate 
governance impact we create. Companies 
face growing pressure to keep a high bar in the 
contribution they make, measures they take to 
address climate and other sustainability risks, as well 
as share consistent and transparent information that 
allows us to assess their sustainability performance 
and benchmark them versus peers in their industry.

What are we doing to manage this risk
HEINEKEN has set clear strategies (e.g. our global 
Every Drop and Drop the C programmes, 
regional plastic strategies) and is committed to 
(benchmarked) targets to address the growing 
needs and expectations. ESG performance is 
disclosed in a combined annual report, our website 
and social media channels. To make sure we 
respond timely and adequately to the increasing 
society requirements HEINEKEN monitors trends 
and developments in the environmental, social 
and corporate governance (ESG) area across 
the globe. Besides, HEINEKEN continuously 
performs a company reputation research, 
actively listens to (social) media and works closely 
with experts, such as NGOs, universities and 
governmental organisations.

31

Explore Further: 
– Reporting basis and governance of non-financial indicators, page 148
– Every Drop, pages 124-127
– Drop the C, pages 128-133

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroduction32

Risk Management (continued)

Distribution  
channel transformation

Information  
Security

Digital  
Media

What could happen
In order to maintain position and profitability, 
our customers are consolidating, either through 
acquisition or through buying alliances. This 
concentrates increased buying power into fewer 
hands. Next to this, digital disruption is creating 
new routes to customers and consumers, 
increasing the value and power of owning 
customer and consumer data.

Recent developments
New buying alliances are being negotiated, and 
cross border acquisitions continue. The major on-line 
retailers are moving to an omni-channel strategy, 
owning on-and-offline retail. The race to win the 
customer through B2B platforms is on. Electronic 
point of sales systems are increasingly used to 
collect and leverage customer and consumer data.

What are we doing to manage this risk
HEINEKEN will continue to invest strongly in building 
brands, and the importance of strong brands only 
increases in the face of retail disruption. We are 
implementing a comprehensive set of commercial 
digital initiatives to optimise our current business, 
to build digital customer business and develop new 
business models to fulfil unmet needs and build  
new Routes to Market.

What could happen
HEINEKEN’s business increasingly relies on IT, 
both in the office environment as well as in 
the industrial control domain of our breweries. 
Failure of systems or security incidents may 
lead to business disruption, loss of confidential 
information, breach of data privacy regulations, 
financial and reputational damage.

Recent developments
Online threats keep growing and become more 
sophisticated and potential consequences are 
more punitive and destructive in nature. Exposure 
to cybercrime is increasing and regulations place 
stricter security requirements on data processing.

What are we doing to manage this risk
HEINEKEN regularly updates its information 
security strategy to ensure proportional adaptation 
of capabilities in response to evolving risks. 
Security Operations and Information Security Risk 
Management departments maintain a global 
cybersecurity framework to address continuity, 
integrity and confidentiality risks, and perform global 
monitoring of HEINEKEN’s IT landscape, focusing on 
enhancing the resilience of the IT infrastructure and 
increasing employee security awareness.

What could happen
On social media, concerns related to HEINEKEN 
or any of its products, even when unfounded, 
could impact the Company’s reputation and the 
image of its products. HEINEKEN may not be 
able to control information or respond in a timely 
manner to reputation threats, which could affect 
its brand equity and income-generating capacity 
at scale and at pace.

Recent developments
Social media crises increasingly happen via private 
channels (e.g. WhatsApp) and cannot always be 
tracked. Malicious attempts to spread false material 
becomes ever more sophisticated with substantial 
spend behind it.

What are we doing to manage this risk
HEINEKEN has set up continuous monitoring of key 
social media platforms, in several languages, along 
with employee training in digital communication. 
Our incident response system includes a digital 
dashboard and a dedicated crisis communication 
team. Learnings from media crises are used to drive 
continuous improvement.

Explore Further: 
Deliver top line growth, pages 10-15

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroduction33

Risk Management (continued)

Execution and  
change management

Reporting  

Non-compliance  

What could happen
In recent years, HEINEKEN has engaged in 
several significant business transformation 
programmes. The large number of operating 
companies and our fragmented data and 
technology landscape represent a specific 
challenge to these programmes. These strategic 
transformation programmes may not deliver the 
expected benefits or may incur significant cost 
or time overruns.

What could happen
Historically HEINEKEN has grown its footprint 
organically and through mergers and 
acquisitions, leading to a diverse landscape 
of processes and systems and a low level of 
centralisation. Deviations from the common 
accounting and reporting processes and related 
controls could impair the accuracy of the 
financial and non-financial data used for Group 
reporting and external communication.

Recent developments
The world is becoming more digital, data will 
become more and more an asset for a company 
and technological developments are quickly 
following each other. HEINEKEN will need to 
continue to develop itself in this area to not lose 
the battle for the customer and consumer and 
also ensure it is efficient as possible.

What are we doing to manage this risk
Via our portfolio management approach, applying 
a consistent project and programme methodology 
and governance, and placing ownership of the whole 
portfolio at top management level, HEINEKEN aims 
to prioritise and optimise resource allocation across 
its major programmes to ensure they deliver on their 
objectives and proactively mitigate the programme 
risks. With the Data Driven Transformation 
programme our current fragmented data and 
technology landscape is being reviewed and ideas 
for improvement are being developed.

Recent developments
New techniques and technology became available 
to strengthen the control environment and to  
deliver more efficient and robust financial and  
non-financial data.

What we are doing to manage this risk
HEINEKEN is utilising new techniques and 
technology to continue to drive the improvement 
and standardisation of its accounting and reporting 
processes, its controls and to harmonise its system 
landscape. HEINEKEN has implemented a common 
framework across its operating companies, which 
includes Internal Control over Financial Reporting, 
Common Accounting Policies, Standard Chart of 
Accounts and periodic mandatory trainings. The 
assurance model includes active monitoring of 
control execution, critical access and segregation 
of duties. HEINEKEN continues to strengthen the 
governance around non-financial data to further 
improve the quality of the data reported under its 
Brewing a Better World programme.

What could happen
Changes in the legal and regulatory environment 
tend to increase the risk of non-compliance 
with local and global laws and regulations. 
Failure to comply with applicable laws and 
regulations could lead to claims, enforcement 
and reputational damage. The recent health 
trends lead to an increased risk of consumers 
making claims.

Recent developments
Across many geographies, law enforcement has 
become more systematic than in the past, in 
particular with regard to anti-bribery and corruption, 
competition and data privacy laws, and human 
rights. This leads to an increased risk of allegations 
of violations of laws and regulations.

What we are doing to manage this risk
HEINEKEN is constantly looking to enhance its 
internal compliance system and resilience to adapt 
to changes in the legal environment. HEINEKEN 
has embedded legal compliance in its risk and 
controls system, and has established processes 
and governance to drive implementation and 
compliance with the Company Rules and the 
HEINEKEN Code of Business Conduct.

Explore Further: 
Reporting basis governance of non-financial indicators,  
pages 148-156

Explore Further: 
Values and behaviours, page 145

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroductionFinancial Review

Key figures1

In millions of €

Revenue
Eia

Revenue (beia)
Excise tax expense (beia)

Net revenue (beia)
Total other expenses (beia)

Operating profit (beia)
Net interest income/(expenses) (beia)

Other net finance income/(expenses) (beia)

Share of net profit of assoc./JVs (beia)

Income tax expense (beia)

Non-controlling interests (beia)

Net profit (beia)
Eia

Net profit

1  Due to rounding, this table will not always cast.
*  Restated for IAS 37. 

34

Organic growth
%

5.2

(3.0)

5.6

(6.0)

3.9

9.7

(7.9)

6.1

(9.7)

(2.0)

4.3

2019

28,521

78

28,443

(4,550)

23,894

(19,874)

4,020

(435)

(62)

228

(974)

(260)

2,517

(351)

2,166

Currency
translation

Consolidation  
impact and  
IFRS 16

Organic  
growth

326

(48)

278

(198)

80

(4)

–

–

(20)

(9)

47

(89)

(31)

(119)

98

(21)

(66)

–

56

14

(3)

(20)

1,395

(131)

1,264

(1,112)

153

40

(6)

10

(87)

(5)

105

2018*

26,811

–

26,811

(4,340)

22,471

(18,663)

3,808

(404)

(57)

161

(880)

(244)

2,385

(472)

1,913

Main changes in consolidation
 – On 1 April 2019 Grupa Żywiec S.A., a HEINEKEN subsidiary, completed the acquisition of 100% of the 

share capital of Browar Namysłów Sp. z o.o.

 – On 29 April 2019 HEINEKEN completed all transactions to form a long-term strategic partnership with 

China Resources Enterprise, Limited and China Resources Beer (Holdings) Co. Ltd. (CR Beer), including the 
transfer of its operating entities in China to CR Beer. HEINEKEN’s share of CR Beer’s profits is reported with 
a two month delay, starting on 1 July 2019.

 – On 2 May 2019 HEINEKEN acquired a majority stake in Biela y Bebidas del Ecuador S.A. BIELESA.

 – HEINEKEN has implemented IFRS 16 per 1 January 2019 by applying the modified retrospective method, 
meaning that the 2018 comparative numbers are not restated. The impact from IFRS 16 on the contracts 
in scope as per 1 January 2019 is excluded from the organic growth and is shown as a consolidation 
impact in the financial review and consolidated metrics tables. Refer to note 4 for further details.

Revenue
Revenue was €28,521 million, a growth of 6.4% (2018: €26,811 million). Revenue (beia) increased 
organically 5.2% to €28,443 million (2018: €26,811 million).

Net revenue
Net revenue grew 6.6% to €23,969 million. Net revenue (beia) increased by 5.6% organically to 
€23,894 million, with total consolidated volume growth of 2.2% and an increase in net revenue (beia) per 
hectolitre of 3.3%. Currency developments had a positive impact of €278 million, mainly driven by favourable 
development versus the Euro of the Mexican Peso, the Vietnamese Dong and the US Dollar. The negative 
impact of consolidation changes was €119 million, mainly related to China. 

Total other expenses (beia)
Total other expenses (beia) were €19,874 million, up 6.0% on an organic basis. Input costs increased 
5% on a per hectolitre basis, due to inflation in commodities and adverse transactional currency impacts. 
Marketing and selling (beia) expenses increased organically by 4.2% to €2,618 million, representing 
11.0% of net revenue (beia) (2018: 11.1%).

Operating profit
Operating profit grew by 16.4% to €3,633 million driven by the underlying growth and lower impact from 
exceptional items. Operating profit (beia) was €4,020 million, up 3.9% organically. Growth was driven by 

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroduction35

Financial Review (continued)

the strong top-line performance partially offset by higher input costs and higher expenses in global 
sponsorships, e-commerce and technology upgrades. Currency translation had a positive impact of 
€80 million. Consolidation changes had a negative impact of €21 million.

Net finance expenses (beia)
The average interest rate (beia) in 2019 was 2.9% (2018: 3.2%). Net interest expenses (beia) increased by 
€31 million to €435 million, mainly due to the first time inclusion of interest expenses on lease liabilities. 
Other net finance expenses (beia) increased to €62 million, including the interest expense on the net 
pension liability and the impact of currency revaluation on outstanding payables in foreign currencies.

Share of net profit of associates and joint ventures (beia)
The share of net profit of associates and joint ventures (beia) amounted to €228 million, including the 
attributable profit from CR Beer for the period of May to October. The organic increase was €10 million, 
reflecting mainly higher profits from Costa Rica. 

Income tax expense (beia)
The effective tax rate (beia) was 27.6% (2018: 26.3%). The increase is driven by new interest deduction 
limitation rules in the Netherlands implemented in 2019 and one-off benefits in 2018. 

Net profit
Net profit for 2019 was €2,166 million (2018: €1,913 million). Net profit (beia) increased organically by 
€105 million (4.3%) to €2,517 million. The impact of currency translation was positive by €47 million and 
consolidation changes had a negative impact of €20 million.

Earnings per share – diluted
Earnings per share – diluted increased to €3.77 (2018: €3.35). Earnings per share – diluted (beia) increased 
by 4.9% from €4.18 to €4.38.

Exceptional items and amortisation of acquisition-related intangibles (eia)
The table below presents the reconciliation of operating profit before exceptional items and 
amortisation of acquisition-related intangibles (operating profit beia) to profit before income tax. 

In millions of €

Operating profit (beia)
Amortisation of acquisition-related intangible assets 
and exceptional items included in operating profit
Share of profit of associates and joint ventures
Net finance expenses

Profit before income tax

*  Restated for IAS 37.

2019

4,020

(387)
164
(513)
3,284

2018*

3,808

(687)
210
(485)
2,846

The table1 below provides an overview of the exceptional items and amortisation of acquisition-related 
intangibles in HEINEKEN’s net profit:

In millions of €

Profit attributable to shareholders of the Company 
(net profit)
Amortisation of acquisition-related intangible assets included 
in operating profit

Exceptional items included in operating profit

Exceptional items included in net finance expenses/(income)

Exceptional items and amortisation of acquisition-related 
intangible assets included in share of profit of associates 
and joint ventures

Exceptional items included in income tax expense

Allocation of exceptional items and amortisation of  
acquisition-related intangibles to non-controlling interests

Net profit (beia)

1 Due to rounding, this table will not always cast.
* Restated for IAS 37. 

2019

2,166

309

78

16

64

(64)

(52)

2,517

2018*

1,913

311

376

25

(50)

(138)

(52)

2,385

The 2019 exceptional items and amortisation of acquisition-related intangibles on net profit amount to 
€351 million (2018: €472 million). This amount consists of: 

 – €309 million (2018: €311 million) of amortisation of acquisition-related intangibles recorded in 

operating profit. 

 –  €78 million (2018: €376 million) of exceptional items recorded in operating profit. This includes €78 million 
exceptional benefits on revenue, mainly relating to tax credits in Brazil (no impact in 2018) and €2 million 
exceptional excise tax expenses (2018: €18 million exceptional excise tax benefit), €91 million of 
restructuring expenses (2018: €122 million), €85 million of impairments (2018: €183 million mainly in the 
DRC), €57 million net gain on disposals, mainly relating to the sale of operating entities in China and Hong 
Kong (2018: €4 million net gain) and €35 million of other net exceptional expenses (2018: €94 million).

 –  €16 million (2018: €25 million) of exceptional items in net finance expenses, mainly related to interest 

income over tax credits in Brazil and interest expenses over tax liabilities and pre-financing of acquisitions.

 –  €64 million of exceptional items and amortisation of acquisition-related intangibles included in share 
of profit of associates and joint ventures (2018: €50 million net benefits, mainly related to the early 
termination of a brand licence by CCU S.A. in exchange for cash and a portfolio of brands in Argentina).

 –  €64 million (2018: €138 million) in income tax expense, which includes the tax impact on exceptional 

items and amortisation of acquisition-related intangible assets of €57 million (2018: €104 million) and an 
exceptional income tax net benefit of €7 million (2018: €34 million).

 – Total amount of eia allocated to non-controlling interests amounts to €52 million (2018: €52 million). 

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroductionFinancial Review (continued)

Reported to beia1

In millions of €

Revenue
Excise tax expense

Net revenue

Other income

Total other expenses

Operating profit
Share of net profit of assoc./JVs

Net interest income/(expenses)

Other net finance income/(expenses)

Income tax expense

Non-controlling interests

Net profit

1  Due to rounding, this table will not always cast.
2  Restated for IAS 37.

Capital expenditure and cash flow

In millions of €

Cash flow from operations before changes in working 
capital and provisions
Total change in working capital

Change in provisions and post-retirement obligations

Cash flow from operations
Cash flow related to interest, dividend and income tax

Cash flow from operating activities
Cash flow (used in)/from operational investing activities

Free operating cash flow
Cash flow (used in)/from acquisitions and disposals

Cash flow (used in)/from financing activities

Net cash flow

Cash conversion ratio

1 Restated for IAS 37.

Reported
2019

28,521

(4,552)

23,969

95

(20,431)

3,633

164

(454)

(59)

(910)

(208)

2,166

Eia
2019

(78)

2

(75)

(95)

557

387

64

19

(3)

(64)

(52)

351

Beia
2019

28,443

(4,550)

23,894

–

(19,874)

4,020

228

(435)

(62)

(974)

(260)

2,517

Reported
20182

26,811

(4,322)

22,489

75

(19,443)

3,121

210

(421)

(64)

(741)

(192)

1,913

Eia
20182

–

(18)

(18)

(75)

780

687

(50)

17

7

(138)

(52)

472

36

Beia
20182

26,811

(4,340)

22,471

–

(18,663)

3,808

161

(404)

(57)

(880)

(244)

2,385

2019

20181

Capital expenditure related to Property, plant and equipment amounted to €1,915 million in 2019 
(2018: €1,888 million) representing 8.0% of net revenue (beia). This includes investments in capacity expansions 
in Vietnam, Brazil and South Africa and a step-up in investment to refurbish the pub estate in the UK. 

Free operating cash flow amounted to €2,228 million (2018: €2,246 million), including the one-off positive 
impact of the adoption of IFRS 16 (refer to note 4). Cash flow from trade and other payables has continued 
to improve, although less than the previous year.

5,669

8 

(121)

5,556

(1,219)

4,337

(2,109)

2,228

(2,764)

(1,106)

(1,552)

4,858

713

(31)

5,540

(1,152)

4,388

(2,142)

2,246

(213)

(967)

1,066

Financial structure and liquidity

In millions of €

Total equity

Deferred tax liabilities

Post-retirement obligations

Provisions

Gross debt

Other liabilities

80%

85%

Total equity and liabilities

1 Restated for IAS 37.

2019

17,311

1,422

1,189

940

17,052

8,590

46,504

%

37

3

3

2

37

18

100

20181

15,708

1,431

954

997

14,986

8,075

42,151

%

37

3

2

2

36

20

100

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroductionFinancial Review (continued)

Total equity
as a percentage of total assets

Net debt/EBITDA (beia) ratio

2019
20181

2017

2016

2015

37.2
37.3

35.4

37.1

37.6

2019
20181

2017

2016

2015

Currency split of net debt
This currency breakdown includes the effect of derivatives, which are used to hedge intercompany lending 
denominated in currencies other than Euro. Of total net interest-bearing debt, 60% is denominated in Euro, 
21% in US Dollar and US Dollar proxy currencies and 11% in GBP. Of total net interest-bearing debt, 60% 
is denominated in Euro, 21% in US Dollar and US Dollar proxy currencies and 11% in GBP. This is including 
the effect of cross-currency interest rate swaps and lease liabilities under IFRS 16. The fair value of the  
cross-currency interest rate swaps form part of net debt.

2.6

2.3

2.3

2.5

2.4

37

Shareholders’ equity increased by €1,622 million to €16,147 million, mainly driven by net profit of 
€2,166 million and sales of treasury shares, partly offset by dividends paid out of €949 million.

Total gross debt amounted to €17,052 million (31 December 2018: €14,986 million). Net debt increased to 
€15,259 million (31 December 2018: €12,081 million) following the financing of the transactions in China 
and the recognition of lease obligations as a financial liability under IFRS 16.

The pro-forma net debt/EBITDA (beia) ratio was 2.6x on 31 December 2019 (FY 2018 restated: 2.3x). 
HEINEKEN remains committed to the Company’s long-term target net debt/EBITDA (beia) ratio of 
below 2.5x.

The table below presents the reconciliation from operating profit to EBITDA (beia). 

In millions of €

Operating profit

Share of profit of associates and joint ventures

Depreciation and impairments of property, plant and equipment

Amortisation and impairment of intangible assets

EBITDA
Exceptional items

EBITDA (beia)

1 Restated for IAS 37.

2019

3,633

164

1,540

419

5,756

8

5,764

20181

3,121

210

1,288

405

5,024

150

5,174

Heineken N.V. was assigned solid investment grade credit ratings by Moody’s Investor Service and Standard 
& Poor’s in 2012. The ratings from both agencies, Baa1/P-2 and BBB+/A-2 respectively, have ‘stable’ outlooks 
as per the date of the 2019 Annual Report.

Currency split of net debt

Obligatory long-term debt repayments
in millions of €

8%

60%

11%

21%

EUR
USD + USD proxy
GBP
Other

2020
2021

2022

2023

2024
2025

2026

2027

2028

2029

2030

2031

2032

>2032

1,066

1,340

1,280

1,077

985
1,010

1,025

1,113

986

1,026

750

500

1,393

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroduction38

Financial Review (continued)

Average number of shares
HEINEKEN has 576,002,613 shares in issue. For the calculation of 2019 basic EPS, the weighted impact 
of the treasury shares (including shares purchased for the employee incentive programme and 5.2 million 
shares sold to CRE on 29 April 2019) results in a number of weighted average shares outstanding to 
573,643,551 (2018: 570,146,069).

For the calculation of 2019 diluted EPS, the number of weighted average outstanding shares is adjusted 
for the amount of shares to be delivered under the employee incentive programme, resulting in a weighted 
average diluted number of shares of 574,217,111 (2018: 570,663,632).

Profit appropriation
The Heineken N.V. dividend policy is to pay out a ratio of 30% to 40% of full year net profit (beia). For 2019, 
payment of a total cash dividend of €1.68 per share (2019: €1.60) will be proposed to the Annual General 
Meeting of Shareholders on 23 April 2020 (“2020 AGM”). This represents an increase of 5.0% versus 2018, 
translating into a 38.4% payout. If approved, a final dividend of €1.04 per share will be paid on 7 May 2020, 
as an interim dividend of €0.64 per share was paid on 8 August 2019. The payment will be subject to a 15% 
Dutch withholding tax. The ex-final dividend date for Heineken N.V. shares will be 27 April 2020.

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroduction39

Corporate Governance Statement

Introduction
Heineken N.V. (the ‘Company’) is a public company 
with limited liability incorporated under the laws 
of the Netherlands. Its shares are listed on the 
Amsterdam Stock Exchange, Euronext Amsterdam. 

The Company’s management and supervision 
structure is organised in a so-called two-tier system, 
which consists of an Executive Board (made up 
of two executive members) and a Supervisory 
Board (made up of 10 non-executive members). 
The Supervisory Board supervises the Executive 
Board and ensures that external experience and 
knowledge are embedded in the Company’s way 
of operating. These two Boards are independent of 
one another and accountable to the Annual General 
Meeting (AGM). 

The Company is required to comply with, among 
other regulations, the Dutch Corporate Governance 
Code of 8 December 2016 (the ‘Code’). Deviations  
from the Code are explained in accordance with the 
Code’s “comply or explain” principle. 

In this report, the Company addresses its corporate 
governance structure and states to what extent 
it applies the best practice provisions of the Code, 
and explains which best practice provisions of 
the Code the Company does not apply, and why. 
This report also includes the information that 
the Company is required to disclose pursuant to 
the Dutch governmental decree on Article 10 
Takeover Directive and the governmental decree on 
Corporate Governance. Substantial changes in the 
Company’s corporate governance structure and in 
the Company’s compliance with the Code, if any, 
will be submitted to the AGM for discussion under 
a separate agenda item.

Executive Board

General
The role of the Executive Board is to manage 
the Company. This means, among other things, 
that it is responsible for setting and achieving 
the operational and financial objectives of the 
Company, the strategy to achieve these objectives, 
the parameters to be applied in relation to the 
strategy (for example, in respect of the financial 
ratios), the Company culture aimed at long-term 
value creation, the associated risk profile, the 
development of results and corporate social 
responsibility issues that are relevant to the 
Company. Further detailed information can be 
found in the Chief Executive’s statement, Our 
Performance, HEINEKEN as part of society – 
creating shared value, Our impact from Barley 
to Bar, Our Business Priorities and the Risk 
Management section. The Executive Board is 
accountable for this to the Supervisory Board and to 
the AGM. In discharging its role, the Executive Board 
shall be guided by the interests of the Company and 
its affiliated enterprises, taking into consideration 
the interests of the Company’s stakeholders. 
The Executive Board is responsible for complying 
with all primary and secondary legislation, for 
managing the risks associated with the Company’s 
activities and for financing the Company.

The Company has four operating regions: Africa 
Middle East & Eastern Europe, Americas, Asia 
Pacific and Europe. Each region is headed by a 
President. The two members of the Executive 
Board and the four Presidents together with four 
functional Chief Officers (i.e. Commercial, Corporate 
Affairs, Human Resources and Supply Chain) 
jointly form the Executive Team. The choice to 
work with an Executive Team is to ensure effective 
implementation of the key priorities and strategies 
across the organisation. 

Throughout the year, members of the Executive 
Team were invited to give presentations to the 
Supervisory Board. A two-day meeting was also 
held between the Supervisory Board and the 
Executive Board to discuss the Company’s strategic 
priorities and main risks of the business also in light 
of its long-term value creation and Company culture 
contributing to this. During this meeting, members 
of the Executive Team presented their respective 
strategic topics and risks per region or function,  
as the case may be.

Executive Board members are appointed by the 
AGM from a non-binding nomination drawn up 
by the Supervisory Board. The Supervisory Board 
appoints one of the Executive Board members as 
Chairman/CEO. The AGM can dismiss members of 
the Executive Board by a majority of the votes cast, 
if the subject majority at least represents one-third 
of the issued capital.

In 2019, the AGM approved a proposal to  
re-appoint Mrs. Laurence Debroux for the 
maximum term of four years to the Executive 
Board. Following his successful 15 year leadership 
of the Company, Jean-François van Boxmeer will 
hand over his responsibilities as Chairman of the 
Executive Board and CEO of Heineken N.V. to Dolf 
van den Brink on 1 June 2020. The Supervisory 
Board has announced that it will nominate Dolf 
van den Brink to be appointed as member of the 
Executive Board at the 2020 AGM for a period 
of four years. Dolf van den Brink will, subject to 
appointment by the 2020 AGM, join Heineken N.V. 
on 23 April 2020 as member of the Executive Board, 
and will work alongside Mr. Van Boxmeer to ensure 
a smooth and effective transition as Chairman of 
the Executive Board and CEO of Heineken N.V. as of 
1 June 2020. For more details please see the press 
release as issued on 11 February 2020.

Composition of the Executive Board
The Executive Board currently consists of two 
members, Chairman/CEO Jean-François (J.F.M.L.) 
van Boxmeer and CFO Laurence (L.M.) Debroux. 
Information on these Executive Board members is 
provided below.

Jean-François (J.F.M.L.) van Boxmeer
1961

Belgian nationality Male

Initial appointment in 2001; Reappointment: 2017*;  
Four-year term ends in 2021

Profession:
Chairman/CEO (since 2005)

No supervisory board seats (or non-executive board 
memberships) in Large Dutch Entities**

Other positions***:
Mondelez International, USA; Henkel AG & Co., Germany; 
National Opera & Ballet, Netherlands (Chairman)

Laurence (L.M.) Debroux
French nationality
1969

Female

Initial appointment in 2015; Reappointment: 2019*;  
Four-year term ends in 2023

Profession:
CFO (since 2015)

Supervisory board seats (or non-executive board 
memberships) in Large Dutch Entities**:
EXOR Holding N.V., the Netherlands

Other positions***:
Novo Nordisk, Denmark; HEC (Ecole des Hautes Etudes 
Commerciales) Paris, France

* 
** 

For the maximum period of four years.
 Large Dutch Entities are Dutch N.V.s, B.V.s or Foundations (that are 
required to prepare annual accounts pursuant to Chapter 9 of Book 
2 of the Dutch Civil Code or similar legislation) that meet two of the 
following criteria (on a consolidated basis) on two consecutive balance 
sheet dates:
(i) 

 The value of the assets (according to the balance sheet with 
the explanatory notes and on the basis of acquisition and 
manufacturing costs) exceeds €20 million;

(ii)  The net turnover exceeds €40 million;
(iii)  The average number of employees is at least 250.
 Under ‘Other positions’, other functions are mentioned that may be 
relevant to performance of the duties of the Executive Board.

*** 

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroduction 
 
 
Corporate Governance Statement (continued)

Best practice provision 2.2.1 of the Code 
recommends that an Executive Board member is 
appointed for a maximum period of four years and 
that a member may be reappointed for a term of 
not more than four years at a time. In compliance 
with this best practice provision, the Supervisory 
Board has drawn up a rotation schedule in order 
to avoid, as much as possible, a situation in which 
Executive Board members retire at the same time. 

Members of the Executive Board are not allowed 
to hold more than two supervisory board 
memberships or non-executive directorships in 
a Large Dutch Entity. Acceptance of such external 
supervisory board memberships or non-executive 
directorships by members of the Executive Board 
is subject to approval by the Supervisory Board, 
which has delegated this authority to the Selection 
& Appointment Committee.

Diversity
The importance of diversity is recognised by the 
Company as described in the Diversity Policy 
for the Supervisory Board, Executive Board and 
Executive Team, which considers the elements 
of a diverse composition in terms of nationality, 
gender, age and background including expertise 
and experience. It is the aim of the Company to 
reflect this in its compositions. The Company strives 
to give appropriate weight to the diversity policy in 
the selection and appointment process, while taking 
into account the overall profile and selection criteria 
for the appointments of suitable candidates to the 
Executive Board. In terms of gender balance and 
pursuant to Dutch law, executive boards of large 
Dutch public companies, such as the Company, 
are deemed to have a balanced composition 
if they consist of at least 30% female and 30% 
male members. Currently, the Executive Board is 
composed of one male and one female member, 
and is therefore deemed to be balanced within the 
meaning of Dutch law. 

Conflict of Interest
The Articles of Association and the Code prescribe 
how to deal with (apparent) conflicts of interest 
between the Company and members of the 
Executive Board. A member of the Executive Board 
shall not take part in any discussion or decision-
making that involves a subject or transaction in 
relation to which he has a personal conflict of 
interest with the Company. Decisions to enter 
into transactions under which members of the 
Executive Board have conflicts of interest that are 
of material significance to the Company and/or the 
relevant member(s) of the Executive Board require 
the approval of the Supervisory Board. Any such 
decision shall be published in the Annual Report 
for the relevant year, along with a reference to 
the conflict of interest and a declaration that the 
relevant best practice provisions of the Code have 
been complied with. In 2019, no transactions were 
reported under which a member of the Executive 
Board had a conflict of interest that was of 
material significance.

Remuneration
In line with the remuneration policy adopted by 
the AGM, the remuneration of the members of the 
Executive Board is determined by the Supervisory 
Board, upon recommendation of the Remuneration 
Committee. The remuneration policy and the 
elements of the remuneration of the Executive 
Board members are set out in the Remuneration 
Report and Notes 6.5 and 13.3 to the Financial 
Statements. The main elements of the employment 
agreement with Mr. Van Boxmeer and the service 
agreement with Mrs. Debroux are available on our 
corporate website. 

Supervisory Board

General
The role of the Supervisory Board is to supervise 
the management of the Executive Board and the 
general affairs of the Company and its affiliated 
enterprises, as well as to assist the Executive Board 
by providing advice. In discharging its role, the 
Supervisory Board shall be guided by the interests 
of the Company and its affiliated enterprises and 
shall take into account the relevant interest of the 
Company’s stakeholders. 

The supervision of the Executive Board by the 
Supervisory Board includes the achievement of 
the Company’s objectives, the corporate strategy 
and the risks inherent in the business activities, 
the design and effectiveness of the internal 
risk and control system, the financial reporting 
process, compliance with primary and secondary 
legislation, the Company-shareholder relationship 
and corporate social responsibility issues that are 
relevant to the Company. The Supervisory Board 
evaluates at least once a year the corporate 
strategy and main risks to the business, and the 
result of the assessment by the Executive Board 
of the design and effectiveness of the internal risk 
management and control system, as well as any 
significant changes thereto. 

The Supervisory Board members are appointed by 
the AGM from a non-binding nomination drawn 
up by the Supervisory Board. The AGM can dismiss 
members of the Supervisory Board by a majority 
of the votes cast, if the subject majority at least 
represents one-third of the issued capital.

40

Composition of the Supervisory Board 
The Supervisory Board consists of 10 members: 
Jean-Marc Huët (Chairman), José Antonio 
Fernández Carbajal (Vice-Chairman), Maarten 
Das, Michel de Carvalho, Christophe Navarre, Javier 
Astaburuaga Sanjinés, Pamela Mars Wright, Marion 
Helmes, Helen Arnold and Rosemary Ripley.

The Supervisory Board endorses the principle that 
the composition of the Supervisory Board shall be 
such that its members are able to act critically and 
independently of one another and of the Executive 
Board and any particular interests. Each Supervisory 
Board member is capable of assessing the broad 
outline of the overall strategy of the Company and 
its businesses and carrying out its duties properly.

Given the structure of the Heineken Group, the 
Company is of the opinion that, in the context of 
preserving the continuity of the Heineken Group 
and ensuring a focus on long-term value creation, 
it is in its best interest and that of its stakeholders 
that the Supervisory Board includes a fair and 
adequate representation of persons who are related 
by blood or affinity in the direct line descent to the 
late Mr. A.H. Heineken (former Chairman of the 
Executive Board), or who are members of the Board 
of Directors of Heineken Holding N.V., even if those 
persons would not, formally speaking, be considered 
‘independent’ within the meaning of best practice 
provision 2.1.8 of the Code. 

Currently, the majority of the Supervisory Board 
(i.e. six of its ten members) qualify as ‘independent’ 
as per best practice provision 2.1.8 of the Code. 
There are four members who in a strictly formal 
sense do not meet the applicable criteria for being 
‘independent’ as set out in the Code: Mr. de Carvalho 
(who is the spouse of Mrs. C.L. de Carvalho-Heineken, 
the daughter of the late Mr. A.H. Heineken, and 
who is also an executive director of Heineken 
Holding N.V.), Mr. Das (who is the Chairman of 
the Board of Directors of Heineken Holding N.V.), 

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroductionCorporate Governance Statement (continued)

Mr. Fernández Carbajal (who is a non-executive 
director of Heineken Holding N.V. and representative 
of FEMSA) and Mr. Astaburuaga Sanjinés (who is a 
representative of FEMSA). However, the Supervisory 
Board has ascertained that Mr. de Carvalho, Mr. Das, 
Mr. Fernández Carbajal and Mr. Astaburuaga Sanjinés 
in fact act critically and independently. Since Mr. 
de Carvalho, Mr. Das, Mr. Fernández Carbajal and 
Mr. Astaburuaga Sanjinés are representing or are 
affiliated with Heineken Holding N.V. and/or FEMSA, 
who (in)directly hold more than ten percent of 
the shares in our Company, the maximum of one 
representative or affiliate per such shareholder of 
best practice provision 2.1.7 sub iii of the Code is not 
complied with. As a consequence, the Company 
also does not comply with best practice provision 
2.1.10 of the Code, to the extent that this provision 
provides that the Supervisory Board report shall state 
that best practice provision 2.1.7 through 2.1.9 has 
been fulfilled.

In line with the belief that the focus on long 
term value creation is best ensured by a fair and 
adequate representation of persons who are related 
by blood or affinity in the direct line descent to the 
late Mr. A.H. Heineken (former Chairman of the 
Executive Board), or who are members of the Board 
of Directors of Heineken Holding N.V., best practice 
provision 2.2.2 of the Code, which provides that a 
person may be appointed to the Supervisory Board 
for a maximum of two four-year terms, followed by 
two terms of two years each with an explanation 
in the Corporate Governance Statement, is not 
applied to Mr. de Carvalho, Mr. Das and Mr. 
Fernández Carbajal. In the interest of preserving 
the core values and the structure of the Heineken 
Group, the Company does not apply the maximum 
appointment period to members who are related 
by blood or affinity in the direct line descent to  
Mr. A.H. Heineken or who are members of the 
Board of Directors of Heineken Holding N.V.

The Supervisory Board has drawn up a rotation 
schedule in order to avoid, as far as possible, 
a situation in which many Supervisory Board 
members retire at the same time. The rotation 
schedule is available on our corporate website. 

Profile and Diversity
The Supervisory Board has prepared a profile of 
its size and composition, taking account of the 
nature of the business, its activities and the desired 
expertise and background of the Supervisory Board 
members. The profile deals with the aspects of 
diversity in the composition of the Supervisory 
Board that are relevant to the Company and states 
what specific objective is pursued by the Supervisory 
Board in relation to diversity. At least one member 
of the Supervisory Board shall be a financial expert 
with relevant knowledge and experience of financial 
administration and accounting for listed companies 
or other large legal entities. The composition of the 
Supervisory Board shall be such that it is able to 
carry out its duties properly. The profile is available 
on our corporate website.

The importance of diversity is also described in 
the Diversity Policy for the Supervisory Board, 
Executive Board and Executive Team, which 
considers the elements of a diverse composition in 
terms of nationality, gender, age and background 
including expertise and experience. With respect 
to gender, Dutch law stipulates that supervisory 
boards of large Dutch public companies, such as 
the Company, are deemed to have a balanced 
composition if they consist of at least 30% female 
and 30% male members. The Supervisory Board 
currently consists of 10 members, six male (60%) 
and four female (40%) members and is therefore 
deemed to be balanced within the meaning of 
Dutch law. The Supervisory Board will also take the 
balanced composition requirements into account 
when nominating and selecting new candidates  
for the Supervisory Board. 

41

The Supervisory Board also notes that, in its opinion, 
gender is only one element of diversity, and that 
experience, background, knowledge, skills and 
insight are equally important and relevant criteria 
in selecting new members as is also reflected in 
its profile.

Regulations of the Supervisory Board
The tasks and responsibilities, as well as internal 
procedural matters for the Supervisory Board, are 
addressed in the Regulations of the Supervisory 
Board, and are available on our corporate website. 

The Supervisory Board appoints from its members a 
Chairman (currently Mr. Huët). The Chairman of the 
Supervisory Board may not be a former member 
of the Executive Board. The Chairman of the 
Supervisory Board determines the agenda, chairs 
the meetings of the Supervisory Board, ensures the 
proper functioning of the Supervisory Board and its 
Committees, arranges for the adequate provision 
of information to its members and acts on behalf 
of the Supervisory Board as the main contact for 
the Executive Board and for shareholders regarding 
the functioning of the Executive Board and the 
Supervisory Board members. The Chairman 
also ensures the orderly and efficient conduct of 
the AGM. 

The Chairman of the Supervisory Board is assisted in 
his role by the Company Secretary. All members of 
the Supervisory Board have access to the advice and 
services of the Company Secretary. The Company 
Secretary is responsible for ensuring that procedures 
are followed and that the Supervisory Board acts in 
accordance with its statutory obligations as well as 
its obligations under the Articles of Association. 

The Supervisory Board appoints from its members 
a Vice-Chairman (currently Mr. Fernández Carbajal). 
The Vice-Chairman of the Supervisory Board acts 
as deputy for the Chairman. The Vice-Chairman 
acts as contact for individual Supervisory 
Board members and Executive Board members 
concerning the functioning of the Chairman of the 
Supervisory Board.

The Supervisory Board can only adopt resolutions 
in a meeting if the majority of its members is 
present or represented at that meeting. In such 
meetings, resolutions must be adopted by absolute 
majority of the votes cast. In addition, approval of a 
resolution by the Supervisory Board, as referred to in 
Article 8 paragraph 6 under a, b and c of the Articles 
of Association, requires the affirmative vote of the 
delegated member.

Induction and training
After appointment to the Supervisory Board, 
members receive an induction programme, 
drawn up by the Company in consultation 
with the Chairman of the Supervisory Board. 
The programme includes a general information 
package in respect of the Company and its 
corporate governance, as well as meetings with 
members of the Executive Team and other senior 
management leaders, and an introduction to 
brewing technology at our brewery in Zoeterwoude, 
the Netherlands. Furthermore, the Executive Board 
provides regular updates to the Supervisory Board 
on the Company’s operations, legal matters, 
corporate governance, accounting and compliance.

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroduction42

Corporate Governance Statement (continued)

Conflict of Interest
The Articles of Association and the Regulations 
of the Supervisory Board prescribe how to deal 
with (apparent) conflicts of interest between 
the Company and members of the Supervisory 
Board. A member of the Supervisory Board shall 
not take part in any discussion or decision-making 
that involves a subject or transaction in relation to 
which he has a personal conflict of interest with 
the Company. Decisions to enter into transactions 
under which Supervisory Board members have 
conflicts of interest that are of material significance 
to the Company and/or the relevant member(s) 
of the Supervisory Board require the approval of 
the Supervisory Board. Any such decision shall be 
published in the Annual Report for the relevant year, 
along with a reference to the conflict of interest 
and a declaration that the relevant best practice 
provisions of the Code have been complied with. 
Note 13.3 of the 2019 Financial Statements sets 
out related party transactions in 2019.

Remuneration
Supervisory Board members receive a fixed 
annual remuneration fee, as determined by the 
AGM. More information on the remuneration 
of Supervisory Board members can be found 
in Note 13.3 to the 2019 Financial Statements. 

Resolutions subject to 
Supervisory Board approval 
Certain resolutions of the Executive Board are 
subject to the approval of the Supervisory Board. 
Examples are resolutions concerning the operational 
and financial objectives of the Company, the 
strategy designed to achieve the objectives, the 
parameters to be applied in relation to the strategy 
(for example, in respect of the financial ratios) 
and corporate social responsibility issues that are 
relevant to the Company. Also, decisions to enter 
into transactions under which Executive Board or 
Supervisory Board members would have conflicts 
of interest that are of material significance to the 
Company and/or to the relevant Executive Board 
member/Supervisory Board member require the 
approval of the Supervisory Board. Further reference 
is made to Article 8 paragraph 6 of the Articles 
of Association, which contains a list of resolutions 
of the Executive Board that require Supervisory 
Board approval. 

Delegated Member
The AGM may appoint one of the Supervisory 
Board members as Delegated Member. 
Mr. Das currently acts as the Delegated Member. 
The delegation to the Delegated Member does 
not extend beyond the duties of the Supervisory 
Board and does not comprise the management 
of the Company. It intends to effect a more 
intensive supervision and advice and more 
regular consultation with the Executive Board. 
The Delegated Member has a veto right concerning 
resolutions of the Supervisory Board to approve 
the resolutions of the Executive Board referred to in 
Article 8 paragraph 6 under a, b and c of the Articles 
of Association of the Company.

The role of Delegated Member is consistent with 
best practice provision 2.3.8 of the Code, except 
insofar that the delegation is not temporary but is 
held for the term for which the member concerned 
is appointed by the AGM. The Company is of the 
opinion that the position of Delegated Member, 
which has been in existence since 1952, befits the 
structure of the Company.

Committees
The Supervisory Board has five committees: the 
Preparatory Committee, the Audit Committee, 
the Remuneration Committee, the Selection 
& Appointment Committee and the Americas 
Committee. The function of these committees 
is to prepare the decision-making of the 
Supervisory Board.

The Supervisory Board has drawn up regulations 
for each committee, setting out the role and 
responsibility of the committee concerned, its 
composition and the manner in which it discharges 
its duties. These regulations are available on 
our corporate website. In 2019, more than half 
of the members of the Audit Committee were 
independent within the meaning of best practice 
provision 2.1.8 of the Code. For the Remuneration 
Committee and the Selection & Appointment 
Committee the independence criteria of best 
practice provision 2.3.4 are not met. 

The Report of the Supervisory Board states the 
composition of the committees, the number of 
committee meetings and the main items discussed.

Preparatory Committee
The Preparatory Committee prepares decision-
making of the Supervisory Board on matters not 
already handled by any of the other committees, 
such as in relation to acquisitions and investments. 

Audit Committee
The Audit Committee may not be chaired by the 
Chairman of the Supervisory Board or by a former 
member of the Executive Board. At least one 
member of the Audit Committee shall be a financial 
expert with relevant knowledge and experience of 
financial administration and accounting for listed 
companies or other large legal entities.

The Audit Committee focuses on supervising the 
activities of the Executive Board with respect to 
(i) the operation of the internal risk management 
and control systems, including the enforcement 
of the relevant primary and secondary legislation 
and supervising the operation of codes of conduct, 
(ii) the provision of financial information by the 
Company, (iii) compliance with recommendations 
and observations of internal and external auditors, 
(iv) the role and functioning of the internal audit 
function, (v) the policy of the Company on tax 
risk management, (vi) relations with the external 
auditor, including, in particular, its independence, 
remuneration and any non-audit services for the 
Company, (vii) the financing of the Company 
and (viii) the applications of information and 
communication technology.

The Audit Committee acts as the principal contact 
for the external auditor if the external auditor 
discovers irregularities in the content of the financial 
reporting. The Audit Committee meets with the 
external auditor as often as it considers necessary, 
but at least once a year, without the Executive 
Board members being present.

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroduction43

If the Executive Board invokes a response time, 
such period shall not exceed 180 days from the 
moment the Executive Board is informed by one or 
more shareholders of their intention to put an item 
on the agenda to the day of the AGM at which the 
item is to be dealt with. The Executive Board shall 
use the response time for further deliberation and 
constructive consultation. This shall be monitored by 
the Supervisory Board. The response time shall be 
invoked only once for any given AGM and shall not 
apply to an item in respect of which the response 
time has been previously invoked. 

Record date
For each AGM, Dutch law provides a record date for 
the exercise of the voting rights and participation 
in the meeting, which record date shall be the 28th 
day prior to the date of the meeting. The record 
date shall be included in the convocation notice, as 
well as the manner in which those entitled to attend 
and/or vote in the meeting can be registered and 
the manner in which they may exercise their rights.

Only persons who are shareholders on the record 
date may participate and vote in the AGM. 

Corporate Governance Statement (continued)

Remuneration Committee
The Remuneration Committee may not be chaired 
by the Chairman of the Supervisory Board or by a 
former member of the Executive Board. However, 
given the structure of the Heineken Group and the 
character of the Board of Directors of Heineken 
Holding N.V., the regulations of the Remuneration 
Committee permit that the Remuneration 
Committee is chaired by a Supervisory Board 
member who is a member of the Board of Directors 
of Heineken Holding N.V. The current Chairman 
of the Remuneration Committee, Mr. M. Das, is a 
Non-Executive Director (and Chairman) of Heineken 
Holding N.V. 

The Remuneration Committee, inter alia, makes 
the proposal to the Supervisory Board for the 
remuneration policy to be pursued, and makes 
a proposal for the remuneration of the individual 
members of the Executive Board for adoption 
by the Supervisory Board. 

Selection and Appointment Committee
The Selection & Appointment Committee, inter 
alia, (i) draws up selection criteria and appointment 
procedures for Supervisory Board members and 
Executive Board members, (ii) periodically assesses 
the size and composition of the Supervisory Board 
and the Executive Board, and makes a proposal for 
a composition profile of the Supervisory Board as 
well as a diversity policy, (iii) periodically assesses 
the functioning of individual Supervisory Board 
members and Executive Board members and 
reports on this to the Supervisory Board, (iv) makes 
proposals for appointments and reappointments, 
(v) supervises the policy of the Executive Board on 
the selection criteria and appointment procedures 
for senior management, and (vi) decides on a 
request from Executive Board members to accept 
a board membership of a Large Dutch Entity (as 
defined above) or foreign equivalent.

Americas Committee 
The Americas Committee advises the Supervisory 
Board on the overall strategic direction of the 
Americas Region and reviews and evaluates 
the performance, the organisation and the 
management in the Americas Region. 

General Meeting
Annually, within six months after the end of the 
financial year, the AGM shall be held, in which, inter 
alia, the following items shall be brought forward: 
(i) the discussion of the management report, 
(ii) the discussion and adoption of the financial 
statements, (iii) discharge of the members of 
the Executive Board for their management, (iv) 
discharge of the members of the Supervisory Board 
for their supervision on the management and (v) 
appropriation of profits. The AGM shall be held 
in Amsterdam.

Since the implementation of the European 
Shareholders Rights Directive, the advisory vote 
on the remuneration report of the members of 
the Executive Board and Supervisory Board will 
also be brought forward and the adoption of the 
remuneration policy insofar as adjustments to 
that policy require so.

Convocation
Pursuant to the law, the Executive Board or the 
Supervisory Board shall convene the AGM with a 
convocation period of at least 42 days (excluding 
the date of the meeting, but including the 
convocation date). 

The Executive Board and the Supervisory Board 
are obliged to convene an AGM upon request of 
shareholders individually or collectively owning at 
least 25% of the shares issued. Such meeting shall 
then be held within eight weeks from the request 
and shall deal with the subjects as stated by those 
who wish to hold the meeting.

Right to include items on the agenda
If the Executive Board has been requested in 
writing not later than 60 days prior to the date 
of the AGM to deal with an item by one or more 
shareholders who solely or jointly (i) represent at 
least 1% of the issued capital or (ii) at least represent 
a value of €50 million, the item will be included 
in the convocation or announced in a similar 
way. A request of a shareholder for an item to be 
included on the agenda of the AGM needs to be 
substantiated. The principles of reasonableness 
and fairness may allow the Executive Board to 
refuse the request. 

The Code provides the following in best practice 
provision 4.1.6: “A shareholder should only exercise 
the right to put items on the agenda after they  
have consulted with the management board  
on this. If one or more shareholders intend to  
request that an item be put on the agenda that 
may result in a change in the company’s strategy, 
for example as a result of the dismissal of one or 
several management board or supervisory board 
members, the management board should be 
given the opportunity to stipulate a reasonable 
period in which to respond (the response time). 

The opportunity to stipulate the response time 
should also apply to an intention as referred to 
above for judicial leave to call an AGM pursuant to 
Section 2:110 of the Dutch Civil Code. The relevant 
shareholder should respect the response time 
stipulated by the management board, within the 
meaning of best practice provision 4.1.7.” 

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroduction44

Corporate Governance Statement (continued)

Participation in person, by proxy or 
through electronic communication
Each shareholder is entitled, either personally or 
by proxy authorised in writing, to attend the AGM, 
to address the meeting and to exercise his or her 
voting rights. 

The Executive Board may determine that the 
powers set out in the previous sentence may also 
be exercised by means of electronic communication. 

If a shareholder wants to exercise his or her rights 
by proxy authorised in writing, the written power of 
attorney must be received by the Company no later 
than on the date indicated for that purpose in the 
convocation notice. Through its corporate website, 
the Company generally facilitates that shareholders 
can give electronic voting instructions.

Attendance list
Each person entitled to vote or otherwise entitled 
to attend a meeting or such person’s representative 
shall have to sign the attendance list, stating 
the number of shares and votes represented by 
such person. 

Chairman of the AGM
The AGM shall be presided over by the Chairman 
or the Vice-Chairman of the Supervisory Board, 
or in his absence, by one of the Supervisory Board 
members present at the meeting, to be designated 
by them in mutual consultation. If no members of 
the Supervisory Board are present, the meeting shall 
appoint its own chairman.

Voting
All resolutions of the AGM shall be adopted by an 
absolute majority of the votes cast, except for those 
cases in which the law or the Articles of Association 
prescribe a larger majority.

Each share confers the right to one vote. Blank votes 
shall be considered as not having been cast.

 – The remuneration policy for Executive 

Board members

The Executive Board may determine in the 
convocation notice that any vote cast prior to 
the AGM by means of electronic communication 
shall be deemed to be a vote cast in the AGM. 
Such a vote may not be cast prior to the record date. 
A shareholder who has cast his or her vote prior to 
the AGM by means of electronic communication 
remains entitled, whether or not represented by a 
holder of a written power of attorney, to participate 
in the AGM. 

Minutes
The proceedings in the AGM shall be recorded in 
minutes taken by a secretary to be designated by 
the chairman of the meeting, which minutes shall 
be signed by the chairman of the meeting and the 
secretary. If, in deviation of the above, a notarial 
record of the proceedings of the AGM is drawn 
up, the chairman of the meeting shall countersign 
the notarial record. Upon request, the record of 
the proceedings of the AGM shall be submitted to 
shareholders ultimately within three months after 
the conclusion of the meeting.

Resolutions to be adopted by the AGM 
The AGM has authority to adopt resolutions 
concerning, inter alia, the following matters:

 – Issue of shares by the Company or rights on 

shares (and to authorise the Executive Board to 
resolve that the Company issues shares or rights 
on shares)

 – Authorisation of the Executive Board to resolve 

that the Company acquires its own shares

 – Cancellation of shares and reduction of 

share capital 

 – Appointment of Executive Board members

 – Suspension and dismissal of Executive 

Board members

 – Appointment of Supervisory Board members

 – The remuneration policy for Supervisory 

Board members

 – The remuneration of Supervisory Board members

 – Suspension and dismissal of Supervisory 

Board members

 – Appointment of the Delegated Member of the 

Supervisory Board

 – Adoption of the financial statements

 – Granting discharge to Executive and Supervisory 

Board members

 – Dividend distributions

 – A material change in the corporate 

governance structure

 – Appointment of the external auditor

 – Amendment of the Articles of Association, and 

 – Liquidation. 

Resolutions on a major change in the identity or 
character of the Company or enterprise shall be 
subject to the approval of the AGM. This would 
at least include (a) the transfer of the enterprise 
or the transfer of practically the entire enterprise 
of the Company to a third party, (b) the entering 
into or the termination of a lasting co-operation 
of the Company or a subsidiary with another legal 
entity or company or a fully liable partner in a 
limited partnership or general partnership, if such 
co-operation or termination is of fundamental 
importance to the Company and (c) acquiring 
or disposing of a participation in the capital of 
a company by the Company or a subsidiary 
amounting to at least one-third of the amount of 
assets according to the Company’s consolidated 

balance sheet plus explanatory notes as laid 
down in the last adopted financial statements 
of the Company.

Article 10 of the EU Take-Over 
Directive Decree 

Shares
The issued capital of the Company amounts 
to €921,604,180.80, consisting of 576,002,613 
shares of €1.60 each. Each share carries one vote. 
The shares are listed on Euronext Amsterdam.

All shares carry equal rights and are freely 
transferable (unless provided otherwise below).

Shares repurchased by the Company for the share-
based Long-Term Incentive Plan (LTIP) or for any 
other purpose do not carry any voting rights and 
dividend rights.

Shareholders who hold shares on a predetermined 
record date are entitled to attend and vote at the 
AGM. The record date for the AGM of 23 April 2020 
is 28 days before the AGM, i.e. on 26 March 2020.

Law on the Conversion of Bearer Shares
As of 1 July 2019 the Dutch Law on the Conversion 
of Bearer Shares (Wet omzetting aandelen aan 
toonder) has entered into effect. All (bearer) 
shares in the Company’s authorised capital have 
already been registered as per earlier amendment 
of the Articles of Association. However, there still 
are certificates for bearer shares circulating which 
are eligible for submission with the Company. 
Any holder of certificates for bearer shares 
submitting its share certificates with the Company 
before 2 January 2026, shall receive a corresponding 
amount of registered shares by the Company as per 
the transitory provisions laid down in Article 18 of 
the Articles of Association. 

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroduction45

Change of control
There are no important agreements to which the 
Company is a party and that will automatically 
come into force, be amended or be terminated 
under the condition of a change of control over the 
Company as a result of a public offer.

However, the contractual conditions of most of the 
Company’s important financing agreements and 
notes issued (potentially) entitle the banks and 
noteholders respectively to claim early repayment 
of the amounts borrowed by the Company in the 
situation of a change of control over the Company 
(as defined in the respective agreement).

Also, some of HEINEKEN’s important joint venture 
agreements provide that in case of a change of 
control over HEINEKEN (as defined in the respective 
agreement), the other party to such agreement may 
exercise its right to purchase HEINEKEN’s shares in 
the joint venture, as a result of which the respective 
joint venture agreement will terminate. 

Corporate Governance Statement (continued)

Substantial shareholdings
Pursuant to the Financial Supervision Act (Wet 
op het financieel toezicht) and the Decree on 
Disclosure of Major Holdings and Capital Interests 
in Issuing Institutions (Besluit melding zeggenschap 
en kapitaalbelang in uitgevende instellingen), the 
Netherlands Authority for the Financial Markets 
has been notified about the following substantial 
shareholdings regarding the Company:

 – Unless FEMSA’s economic interest in the Heineken 
Group were to fall below 14%, the current FEMSA 
control structure were to change or FEMSA were 
to be subject to a change of control, FEMSA 
is entitled to have two representatives on the 
Company’s Supervisory Board, one of whom 
will be Vice-Chairman, who also serves as the 
FEMSA representative on the Board of Directors 
of Heineken Holding N.V. 

 – Mrs. C.L. de Carvalho-Heineken (indirectly 
50.005%; the direct 50.005% shareholder 
is Heineken Holding N.V.).

 – Voting Trust (FEMSA) (indirectly 8.63%). 

Restrictions related to shares 
held by FEMSA
Upon completion (on 30 April 2010) of the 
acquisition of the beer operations of Fomento 
Económico Mexicano, S.A.B. de C.V. (FEMSA), CB 
Equity LLP (belonging to the FEMSA Group) received 
Heineken N.V. shares (and Heineken Holding N.V. 
shares). Pursuant to the Corporate Governance 
Agreement of 30 April 2010 concluded between the 
Company, Heineken Holding N.V., L’Arche Green N.V., 
FEMSA and CB Equity LLP the following applies:

 – Subject to certain exceptions, FEMSA, CB Equity 
LLP, and any member of the FEMSA Group shall 
not increase its shareholding in Heineken Holding 
N.V. above 20% and shall not increase its holding 
in the Heineken Group above a maximum of 20% 
economic interest (such capped percentages 
referred to as the ‘Voting Ownership Cap’). 

 – Subject to certain exceptions, FEMSA, CB Equity 

LLP and any member of the FEMSA Group 
may not exercise any voting rights in respect 
of any shares beneficially owned by it, if and to 
the extent that such shares are in excess of the 
applicable Voting Ownership Cap. 

Share plans
There is a share-based Long-Term Incentive Plan 
(‘LTIP’) for both the Executive Board members and 
senior management. Eligibility for participation 
in the LTIP by senior management is based on 
objective criteria.

Each year, performance shares are awarded to the 
participants. Depending on the fulfilment of certain 
predetermined performance conditions during a 
three-year performance period, the performance 
shares will vest and the participants will receive 
Heineken N.V. shares.

Shares received by Executive Board members upon 
vesting under the LTIP are subject to a holding 
period of five years as from the date of award 
of the respective performance shares, which is 
approximately two years from the vesting date. 

Under the Short-Term Incentive Plan (STIP) for the 
Executive Board, the Executive Board members 
are entitled to receive a cash bonus subject to 
the fulfilment of predetermined performance 
conditions. The Executive Board members are 
obliged to invest at least 25% of their STIP payout 
in Heineken N.V. shares (investment shares) to be 
delivered by the Company; the maximum they can 
invest in Heineken N.V. shares is 50% of their STIP 
payout (at their discretion).

The investment shares (which are acquired by the 
Executive Board members in the year after the 
year over which the STIP payout is calculated) are 
subject to a holding period of five years as from 
1 January of the year in which the investment 
shares are acquired. Executive Board members are 
entitled to receive one additional Heineken N.V. 
share (a matching share) for each investment share 
held by them at the end of the respective holding 
period. The entitlement to receive matching shares 
shall lapse upon the termination by the Company 
of the employment agreement (in respect of Mr. 
Van Boxmeer), or service agreement (in respect 
of Mrs. Debroux), as the case may be, for an urgent 
reason (‘dringende reden’) within the meaning of 
the law or in case of dismissal for cause (‘ontslag 
met gegronde redenen’) whereby the cause for 
dismissal concerns unsatisfactory functioning of 
the Executive Board member. 

In exceptional situations, extraordinary share 
entitlements may be awarded by the Executive 
Board to employees. These share entitlements 
are usually non-performance-related and the 
employees involved are usually entitled to receive 
Heineken N.V. shares after the expiry of a period 
of time. 

The shares required for the LTIP, the STIP and the 
extraordinary share entitlements will be acquired 
by the Company on the basis of an authorisation 
granted by the AGM and subject to approval of 
the Supervisory Board of the Company. 

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroduction46

Furthermore, HEINEKEN does not fully apply 
best practice provision 3.2.3 (severance payment 
Executive Board members and notably the one-year 
salary limit for such payments) to Mr. Van Boxmeer, 
in view of his long-standing employment 
relationship (over 25 years in service) with the 
Company. The agreement with Mrs. Debroux with 
regards to her second term (ending in April 2023) 
complies with the Code. For more information 
please see the Remuneration Report.

Corporate Governance Statement (continued)

Transactions may be executed on the stock 
exchange or otherwise.

The authorisation may be used in connection 
with the LTIP and the STIP for the members 
of the Executive Board and the LTIP for senior 
management, but may also serve other purposes, 
such as acquisitions. A new authorisation will 
be submitted for approval at the next AGM on 
23 April 2020.

Issue of shares
On 25 April 2019, the AGM also authorised the 
Executive Board (for a period of 18 months) to issue 
shares or grant rights to subscribe for shares and 
to restrict or exclude shareholders’ pre-emption 
rights, with due observance of the law and Articles 
of Association (which require the approval of the 
Supervisory Board). The authorisation is limited 
to 10% of the Company’s issued capital, as per 
the date of issue. The authorisation may be used 
in connection with the LTIP and the STIP for the 
members of the Executive Board and the LTIP for 
senior management, but may also serve other 
purposes, such as acquisitions. A new authorisation 
will be submitted for approval to the AGM at 
23 April 2020.

Compliance with the Code
On 8 December 2016, the current Code was 
published, which came into effect on 1 January 
2017. The Code can be downloaded at 
http://www.mccg.nl.

As stated in the Code, there should be a basic 
recognition that corporate governance must 
be tailored to the company-specific situation 
and therefore that non-application of individual 
provisions by a company may be justified.

HEINEKEN in principle endorses the Code’s 
principles and applies virtually all best practice 
provisions. However, given the structure of 
the HEINEKEN Group, and specifically the 
relationship between the Company and its 
controlling shareholder Heineken Holding N.V., the 
Company does not (fully) apply the following best 
practice provisions: 

 – 2.1.7, 2.1.8, 2.1.10 and 2.3.4: 

Number of independent Supervisory Board 
members as well as number of independent 
members of the Remuneration and Selection 
& Appointment Committees; in that light the 
Supervisory Board report does not state that 
best practice provisions 2.1.7 through 2.1.9 have 
been fulfilled;

 – 2.2.2:  

Maximum terms of appointment Supervisory 
Board members; and

 – 2.3.8:  

Temporary nature of appointing a delegated 
Supervisory Board member.

Appointment and dismissal 
of Supervisory and Executive 
Board members
Members of the Supervisory Board and the Executive 
Board are appointed by the AGM on the basis of a 
non-binding nomination by the Supervisory Board.

The AGM can dismiss members of the Supervisory 
Board and the Executive Board by a majority of the 
votes cast, if the subject majority at least represents 
one-third of the issued capital.

Amendment of the Articles 
of Association
The Articles of Association can be amended by 
resolution of the AGM in which at least half of 
the issued capital is represented and exclusively 
either at the proposal of the Supervisory Board 
or at the proposal of the Executive Board that has 
been approved by the Supervisory Board, or at the 
proposal of one or more shareholders representing 
at least half of the issued capital.

Acquisition of own shares
On 25 April 2019, the AGM authorised the Executive 
Board (for the statutory maximum period of 
18 months) to acquire own shares subject to the 
following conditions and with due observance of the 
law and the Articles of Association (which require 
the approval of the Supervisory Board):

The maximum number of shares which may 
be acquired is 10% of the issued capital of 
the Company.

Transactions must be executed at a price between the 
nominal value of the shares and 110% of the opening 
price quoted for the shares in the Official Price List 
(Officiële Prijscourant) of Euronext Amsterdam on 
the date of the transaction or, in the absence of 
such a price, the latest price quoted therein.

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroduction47

Corporate Governance Statement (continued)

Statement of the Executive Board
This Report of the Executive Board, together with 
pages 121–157 of the Sustainability Review, serves 
as the management report for the purpose of 
Section 391, Book 2 of the Dutch Civil Code.

 – In accordance with best practice provision 1.4.3 

of the Code, we are of the opinion that:

 – this report provides sufficient insights into any 
failings in the effectiveness of the internal risk 
management and control systems;

 – the aforementioned systems provide reasonable 
assurance that the financial reporting does not 
contain any material inaccuracies;

 – based on the current state of affairs, it is justified 

that the financial reporting is prepared on a 
going concern basis; and

 – this report states those material risks and 
uncertainties that are relevant to the 
expectation of the Company’s continuity for the 
period of twelve months after the preparation of 
this report. 

Other best practice provisions which are not 
applied relate to the fact that these principles and/
or best practice provisions are not applicable to 
the Company:

 – 1.3.6:  

HEINEKEN has an internal audit function;

 – 3.1.2 sub vii:  

HEINEKEN does not grant options on shares;

 – 4.1.5:  

This best practice provision relates to shareholders;

 – 4.2.6:  

HEINEKEN has no anti-takeover measures;

 – 4.3.1:  

This best practice provision relates to shareholders;

 – 4.3.4:  

HEINEKEN has no financing preference shares;

 – 4.3.5 and 4.3.6:  

This best practice provision relates to 
institutional investors;

 – 4.4:  

HEINEKEN has no depositary receipts of shares, 
nor a trust office; and

 – 4.3.3 and 5.1:  

HEINEKEN does not have a one-tier 
management structure.

In respect of transactions with related parties as 
disclosed in note 13.3, best practice provisions 2.7.3, 
2.7.4 and 2.7.5 of the Code have been observed.

It should be noted that the foregoing does not 
imply that these systems and these procedures 
provide absolute assurance as to the realisation 
of operational and strategic business objectives, 
or that they can prevent all misstatements, 
inaccuracies, errors, fraud and non-compliance with 
legislation, rules and regulations. For a detailed 
description of the risk management system and 
the principal risks identified, please refer to the Risk 
Management section.

 – In accordance with Article 5:25c paragraph 2 
sub c of the Financial Markets Supervision Act, 
we confirm that, to the best of our knowledge:

 – the financial statements in this Annual Report 

2019 give a true and fair view of our assets and 
liabilities, our financial position at 31 December 
2019, and the results of our consolidated 
operations for the financial year 2019; and

 – the Report of the Executive Board includes a 

fair review of the position at 31 December 2019 
and the development and performance during 
the financial year 2019 of Heineken N.V. and the 
undertakings included in the consolidation taken 
as a whole, and describes the principal risks that 
Heineken N.V. faces.

This statement cannot be construed as a statement 
in accordance with the requirements of Section 
404 of the US Sarbanes-Oxley Act, which Act is not 
applicable to Heineken N.V. 

Executive Board

J.F.M.L. van Boxmeer 
L.M. Debroux
Amsterdam, 11 February 2020

Heineken N.V. Annual Report 2019

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewOther InformationIntroductionTo the Shareholders
Report of the Supervisory Board

During the year under review, the Supervisory 
Board performed its duties in accordance 
with primary and secondary legislation and 
the Articles of Association of Heineken N.V. 
and supervised and advised the Executive 
Board on an ongoing basis.

Financial statements and 
profit appropriation
The Supervisory Board hereby submits to the 
shareholders the financial statements and the 
report of the Executive Board for the financial year 
2019, as prepared by the Executive Board and 
approved by the Supervisory Board in its meeting 
of 11 February 2020. Deloitte Accountants B.V. 
audited the financial statements. Its report can be  
found on page 159 in the Other Information section.

The Supervisory Board recommends that 
shareholders, in accordance with the Articles of 
Association, adopt these financial statements 
and, as proposed by the Executive Board, 
appropriate €967 million for payment of dividend. 
The underlying principle of the dividend policy 
is that 30-40% of net profit before exceptional 
items and amortisation of acquisition-related 
intangible assets (net profit beia) is placed at the 
disposal of shareholders for distribution as dividend. 
The proposed dividend amounts to €1.68 per share 
of €1.60 nominal value, of which €0.64 was paid as 
an interim dividend on 8 August 2019.

Supervisory Board composition, 
independence and remuneration

Supervisory Board composition
Nationality

Composition
The Supervisory Board consists of 10 members: 
Jean-Marc Huët (Chairman), José Antonio 
Fernández Carbajal (Vice-Chairman), Maarten 
Das, Michel de Carvalho, Christophe Navarre, 
Javier Astaburuaga Sanjinés, Pamela Mars Wright, 
Marion Helmes, Rosemary Ripley and Helen Arnold. 
The General Meeting at the Annual General 
Meeting of Shareholders (AGM) on 25 April 2019 
(re-)appointed Mr. de Carvalho, Mrs. Ripley and 
Mrs. Arnold for a period of four years. Mr. Wijers and 
Ms. Dervişoğlu stepped down as member of the 
Supervisory Board after the 2019 AGM.

  Dutch 

  Mexican 

  British 

  American 

  Belgian 

  German 

Supervisory Board composition
Gender

  Male 

  Female 

Supervisory Board composition
Tenure

0–4 years 

5–8 years 

9–12 years 

>12 years 

48

20%

20%

10%

20%

10%

20%

60%

40%

50%

10%

20%

20%

Heineken N.V. Annual Report 2019Report of the Supervisory BoardIntroductionReport of the Executive BoardFinancial StatementsSustainability ReviewOther Information49

To the Shareholders (continued)

Jean-Marc (J.M.) 
Huët
1969

Dutch nationality

José Antonio (J.A.) Fernández 
Carbajal
1954 Mexican nationality

Male

Maarten (M.)  
Das
1948

Dutch nationality

Male

Michel (M.R.)  
de Carvalho
1944

British nationality

Male

Christophe (V.C.O.B.J.)  
Navarre
1958

Belgian nationality

Male

Male

Appointed in 2014; Chairman (as of 2019);  
latest reappointment in 2018*

Profession:
Company Director 

Supervisory board seats (or non-executive 
board memberships) in Large Dutch Entities**: 
Vermaat Groep B.V.

Other positions***:
Canada Goose Incorporated; Bridgepoint

Appointed in 2010; latest reappointment 
in 2018* 
Vice-Chairman (as of 2010)

Profession:
Executive Chairman Fomento Económico 
Mexicano S.A.B. de C.V. (FEMSA)

Supervisory board seats (or non-executive board 
memberships) in Large Dutch Entities**.
Heineken Holding N.V. 

Other positions***:
Coca-Cola Femsa S.A.B. de C.V. (Chairman); 
Tecnológico de Monterrey (Chairman); Fundación 
Femsa (Chairman); participates on the Board 
of Industrias Peñoles; founding member of the 
Mexican chapter of the Woodrow Wilson Center; 
Term Member of the MIT Corporation

Appointed in 1994; latest reappointment 
in 2017* 
Delegated Member (1995)

Profession:
Lawyer

Supervisory board seats (or non-executive board 
memberships) in Large Dutch Entities**: 
Heineken Holding N.V. (Chairman) and 
Greenchoice B.V. (Chairman)

Other positions***:
L’Arche Green N.V. (Chairman);  
L’Arche Holding B.V.

Appointed in 1996; latest reappointment 
in 2019*

Appointed in 2009; latest reappointment 
in 2017*

Profession:
Private Banker, Chairman Capital 
Generation Partners

No supervisory board seats (or non-executive 
board memberships) in Large Dutch Entities**

Other positions***:
Heineken Holding N.V. (Executive Director), 
L’Arche Green N.V.

Profession:
Chairman of Neptune International

No supervisory board seats (or non-executive 
board memberships) in Large Dutch Entities**

No other positions***

Javier (J.G.) Astaburuaga 
Sanjinés
1959 Mexican nationality

Male

Pamela (P.)  
Mars Wright
1960

American nationality

Marion (M.)  
Helmes
1965

German nationality

Female

Female

Appointed in 2010; latest reappointment in 2018*

Appointed in 2016*

Profession:
Senior Vice President Corporate 
Development Fomento Económico 
Mexicano S.A.B. de C.V. (FEMSA) 

No supervisory board seats (or non-executive 
board memberships) in Large Dutch Entities**

Other positions***:
Board member of Fomento Económico 
Mexicano S.A.B. de C.V. (FEMSA), Coca-Cola 
Femsa S.A.B. de C.V., Fundación Femsa and 
Acosta Verde, S.A. de C.V.

Profession:
Company Director

Supervisory board seats (or non-executive board 
memberships) in Large Dutch Entities**:
SHV Holdings N.V.

Other positions***:
Johns Hopkins Medicine, Johns Hopkins 
International Medicine

Appointed in 2018*

Profession:
Company Director

Rosemary (R.L.) 
Ripley
1954

American nationality

Appointed in 2019*

Profession:
Managing Director at NGEN

Female

Helen (I.H.)  
Arnold
1968

German nationality

Appointed in 2019*

Profession:
President Data Network at SAP

Female

No supervisory board seats (or non-executive 
board memberships) in Large Dutch Entities**

No supervisory board seats (or non-executive 
board memberships) in Large Dutch Entities**

No supervisory board seats (or non-executive 
board memberships) in Large Dutch Entities**

Other positions***:
UNIPER; British American Tobacco; 
Prosiebensat.1 Media, Siemens Healthineers AG

Other positions***: Livingston Ripley Waterfowl 
Conservancy; Yale Center for Business and the 
Environment; Economic Club of New York

No other positions***

* 
** 

*** 

For the maximum period of four years. 
 Large Dutch Entities are Dutch N.V.s, B.V.s or Foundations (that are required to prepare annual accounts pursuant to Chapter 9 of Book 2 of the Dutch Civil Code or similar legislation) that 
meet two of the following criteria (on a consolidated basis) on two consecutive balance sheet dates:
(i) 
(ii)  The net turnover exceeds €40 million;
(iii)  The average number of employees is at least 250. 
 Under ‘Other positions’, other functions are mentioned that may be relevant to performance of the duties of the Supervisory Board.

 The value of the assets (according to the balance sheet with the explanatory notes and on the basis of acquisition and manufacturing costs) exceeds €20 million;

Heineken N.V. Annual Report 2019Report of the Supervisory BoardIntroductionReport of the Executive BoardFinancial StatementsSustainability ReviewOther Information 
 
 
To the Shareholders (continued)

The Supervisory Board has a diverse composition 
in terms of experience, gender, nationality and 
age. Four out of 10 members are women and eight 
out of 10 members are non-Dutch. There are six 
nationalities (American, Belgian, British, Dutch, 
German and Mexican) and age ranges between 50 
and 75. The Supervisory Board is of the opinion that 
a diversity of experience and skills is represented on 
its board. The elements of a diverse composition of 
the Supervisory Board are laid down in the Diversity 
Policy of the Supervisory Board, Executive Board 
and Executive Team as per best practice provision 
2.1.5 of the Dutch Corporate Governance Code of 
8 December 2016 (the ‘Code’).

In line with Dutch law, the profile of the Supervisory 
Board and the Diversity Policy state that the 
Supervisory Board shall pursue that at least 30% 
of the seats shall be held by men and at least 
30% by women. Currently, 40% (i.e. four out of 
ten) of the Supervisory Board members are female 
and the Supervisory Board is therefore deemed 
to be balanced within the meaning of Dutch law. 
Diversity and gender are important drivers in the 
selection process. With reference thereto, the 
Supervisory Board will retain an active and open 
attitude as regards selecting female candidates. 
The Supervisory Board however also notes that, in 
its opinion, gender is only one element of diversity, 
and that experience, background, knowledge, skills 
and insight are equally important and relevant 
criteria in selecting new members.

Mrs. Mars Wright will have completed her four-
year appointment term per the end of the AGM 
on 23 April 2020. A non-binding nomination for 
reappointment of Mrs. Mars Wright as member 
of the Supervisory Board shall be submitted to the 
2020 AGM. Pursuant to best practice provision 
2.1.8 of the Code, Mrs. Mars Wright qualifies 
as “independent”. A reappointment of Mrs. 
Mars Wright for a period of four years is within 
the maximum appointment term of best practice 
provision 2.2.2 of the Code. 

Independence
The Supervisory Board endorses the principle that 
the composition of the Supervisory Board shall be 
such that its members are able to act critically and 
independently of one another and of the Executive 
Board and any particular interests. 

Given the structure of the Heineken Group, the 
Company is of the opinion that, in the context of 
preserving the continuity of the Heineken Group 
and ensuring a focus on long-term value creation, 
it is in its best interest and that of its stakeholders 
that the Supervisory Board includes a fair and 
adequate representation of persons who are related 
by blood or affinity in the direct line of descent to 
the late Mr. A.H. Heineken (former Chairman of the 
Executive Board), or who are members of the Board 
of Directors of Heineken Holding N.V., even if those 
persons would not, formally speaking, be considered 
‘independent’ within the meaning of best practice 
provision 2.1.8 of the Code.

Currently, the majority of the Supervisory Board 
(i.e. six of its ten members) qualify as ‘independent’ 
as per best practice provision 2.1.8 of the Code. 
There are four members who in a strictly formal 
sense do not meet the applicable criteria for 
being ‘independent’ as set out in the Code: 
Mr. de Carvalho (who is the spouse of Mrs. C.L. 
de Carvalho-Heineken, the daughter of the late 
Mr. A.H. Heineken, and who also is an executive 
director of Heineken Holding N.V.), Mr. Das (who is 
the Chairman of the Board of Directors of Heineken 
Holding N.V.), Mr. Fernández Carbajal (who is a 
non-executive director of Heineken Holding N.V. 
and also is a representative of FEMSA) and Mr. 
Astaburuaga Sanjinés (who is a representative 
of FEMSA). However, the Supervisory Board has 
ascertained that Mr. de Carvalho, Mr. Das, Mr. 
Fernández Carbajal and Mr. Astaburuaga Sanjinés 
in fact act critically and independently. 

Remuneration
The AGM determines the remuneration of the 
members of the Supervisory Board. In 2019, 
the AGM resolved to adjust the remuneration of 
the Supervisory Board effective 1 January 2019. 
The detailed amounts are stated in Note 13.3 to 
the 2019 Financial Statements]. A remuneration 
policy for members of the Supervisory Board will be 
submitted for approval to the 2020 AGM, to comply 
with the Dutch law implementing the European 
Shareholders Rights Directive.

50

Meetings and activities 
of the Supervisory Board
During 2019 the Supervisory Board held six 
meetings with the Executive Board. The agenda 
regularly included subjects such as the development 
of the Company’s strategy aimed at long-term 
value creation as well as the manner in which 
the Executive Board implements the Company’s 
strategy, the Company’s culture to ensure 
proper monitoring by the Supervisory Board, the 
Company’s financial position, the results of the 
Regions and Operating Companies, acquisitions, 
large investment proposals, the yearly budget, 
management changes and the internal risk 
management and control system. The external 
auditor attended the meeting in which the annual 
results were discussed. In 2019, specific attention 
was given to the following:

The Supervisory Board had a two-day meeting 
with the Executive Board to discuss the Company’s 
strategic priorities and main risks of the business 
associated with it in depth. During this meeting, 
members of the Executive Team presented their 
respective strategic topics and risks per region or 
function, as the case may be. 

The Supervisory Board visited New York, USA, 
where the Management Team of Heineken USA, 
the Managing Directors of Heineken Mexico, Brazil 
and Lagunitas presented an update on business 
performance. In addition, external guest speakers 
provided an overview of macro-economic and 
general business developments in the USA and 
a panel discussion was held on developments in 
FMCG categories.

Heineken N.V. Annual Report 2019Report of the Supervisory BoardIntroductionReport of the Executive BoardFinancial StatementsSustainability ReviewOther InformationTo the Shareholders (continued)

During the year, several representatives of senior 
management and the Executive Team were invited 
to give presentations to the Supervisory Board. 

In 2019, the following subjects were presented in 
more detail:

 – Sustainability (Brewing a Better World)

 – Digital (Connect in a Digital World)

 – Human Resources and succession planning 

(including the remuneration of the members 
of the Executive Team)

Regular Executive Sessions were held without the 
Executive Board being present. The purpose of 
these sessions was to evaluate the Supervisory 
Board meetings and, where relevant, further reflect 
on particular subjects discussed at the meetings. 
One Executive Session was dedicated to the 
evaluation of the Supervisory Board relating to 
the performance, working methods, procedures 
and functioning of the Supervisory Board, its 
committees and its individual members as well 
as the functioning of the Executive Board and 
its individual members. These evaluations were 
conducted on the basis of individual interviews of 
the Supervisory Board members with the Chairman. 
The conversations covered topics such as the 
composition and expertise of the Supervisory Board, 
access to information, frequency and quality of 
the meetings, leadership developments, quality 
and timeliness of the meeting materials, and the 
nature of the topics discussed during meetings. 
The responses provided by the Supervisory Board 
members indicated that the Board continues to be 
a well-functioning team. 

An induction programme was set up for Mrs. 
Ripley and Mrs. Arnold. As part of the programme, 
Mrs. Ripley and Mrs. Arnold had meetings with 
several senior executives and visited the brewery 
in Zoeterwoude, the Netherlands.

The Executive Board attended all meetings, and 
so did the external auditor, the Executive Director 
Global Audit, the Senior Director Global Finance 
Process and Services as well as the Senior Director 
Global Accounting and Risk Management.

The Chairman of the Supervisory Board met 
frequently with the CEO to, among others, prepare 
the Supervisory Board meetings. 

Committees
The Supervisory Board has five Committees: the 
Preparatory Committee, the Audit Committee, 
the Selection & Appointment Committee, the 
Remuneration Committee and the Americas 
Committee. The terms of reference for the 
Committees are posted on the Company’s website.

Preparatory Committee
Composition: Mr. Huët (Chairman), Mr. 
de Carvalho, Mr. Das and Mr. Fernández Carbajal. 
The Preparatory Committee met six times. 
The Committee prepares decision-making by the 
Supervisory Board on matters not already handled 
by any of the other Committees, such as in relation 
to acquisitions and investments. The Chairman of 
the Executive Board also attends the Preparatory 
Committee meetings.

Audit Committee
Composition: Mrs. Helmes (Chairperson), Mr. 
Huët, Mr. Astaburuaga Sanjinés and Mrs. Arnold. 
The Audit Committee met four times. The members 
collectively have the experience and financial 
expertise to supervise the Executive Board in its 
activities in relation to the publication of financial 
statements and operation of the internal risk 
management and control systems, including the risk 
profile of the Company. 

The Executive Director Global Audit has direct 
access to the Audit Committee, primarily through 
its Chairman. During the year, the Audit Committee 
met once with the external auditors and once 
with the Executive Director Global Audit, in both 
instances without management being present. 
In addition, the Chairman of the Audit Committee 
and the Executive Director Global Audit held regular 
update meetings during the year. 

The Committee supervises the activities of the 
Executive Board with respect to the publication 
of financial information. The Committee reviews, 
in the presence of the Executive Board and the 
external auditor, the appropriateness of the half-
year reporting and the annual financial statements, 
focusing on:

 – The decisions made on the selection and 

application of accounting policies.

 – The reliability and completeness of disclosures.

 – Compliance with financial, non-financial and other 

reporting requirements.

 – Significant judgements, estimates and 

assumptions used in preparing the reports 
in respect of, among others, accounting for 
acquisitions and divestments, the annual 
impairment test and determining the level 
of provisions.

At the beginning of the year, the Committee reviews 
the audit plan of the external auditor as well as the 
internal audit plan. The Committee focuses mainly 
on the scoping, key risks, staffing and budget. 
During the year, the Committee reviews the reports 
of the external and the internal auditor.

51

Furthermore, the Committee in 2019 discussed 
recurring topics, such as: 

 – The effectiveness and the outcome of the internal 
control and risk management systems, as well as 
changes made and improvements planned to 
these systems.

 – (Functional) Updates in respect of Global 

Procurement, Global Information Services, Global 
Treasury & Insurance and Global Tax, Pensions, 
Business Conduct and Global Legal Affairs, as well 
as Risk Management.

 – Developments in the area of digital.

 – HEINEKEN’s governance, risk and compliance 

(GRC) activities, including the HEINEKEN 
Company Rules and the HEINEKEN Code of 
Business Conduct.

 – Post Audit Reviews of large investments.

 – The outcome of the internal audit activities.

 – The outcome of the annual Letter of 

Representation process and the report from the 
Integrity Committee related to fraud reporting 
and Speak Up policy.

 – The evaluation of the external auditor, Deloitte 

Accountants B.V.

The Chairman of the Audit Committee informed 
the Supervisory Board of the discussions held 
in the Audit Committee in respect of these 
recurring topics. 

Heineken N.V. Annual Report 2019Report of the Supervisory BoardIntroductionReport of the Executive BoardFinancial StatementsSustainability ReviewOther Information52

Attendance 
The Supervisory Board confirms that all Supervisory Board members have adequate time available to 
give sufficient attention to the concerns of the Company. In 2019, the attendance rate was 97% for 
the Supervisory Board meetings and 95% including the Committee meetings. Many Supervisory Board 
members were able to attend all six meetings. In case of absence, members are fully informed in advance, 
enabling them to provide input for the meeting, and they are also updated on the meeting outcome. 

The table below provides an overview of the attendance record of the individual members of the 
Supervisory Board. Attendance is expressed as a number of meetings attended out of the number eligible 
to attend.

Mr. Wijers

Mr. Fernández Carbajal 

Mr. Das 

Mr. de Carvalho

Mr. Navarre 

Mr. Astaburuaga Sanjinés 

Mr. Huët 

Mrs. Mars Wright 

Ms. Dervişoğlu

Mrs. Helmes 

Mrs. Ripley

Mrs. Arnold

Supervisory 
Board

Preparatory 
Committee

Audit 
Committee

Selection & 
Appointment 
Committee

Remuneration 
Committee

Americas 
Committee

2/2

6/6

6/6

5/6

4/4

1/1

6/6

6/6

6/6

6/6

6/6

6/6

6/6

0/1

6/6

4/5

5/5

4/4

4/4

4/4

3/3

1/1

4/4

4/4

3/4

3/3

3/4

2/2

2/2

2/2

2/2

1/1

3/3

3/3

2/2

0/1

2/2

To the Shareholders (continued)

Selection & Appointment Committee
Composition: Mr. Huët (Chairman), Mr. de Carvalho, 
Mr. Das, Mr. Fernández Carbajal and Mrs. 
Mars Wright. The Selection & Appointment 
Committee met four times.

In 2019, the following subjects were on the agenda: 

 – The composition and rotation schedule of the 

Supervisory Board and its Committees.

 – The composition and rotation schedule of the 
Executive Board including a succession bench 
strength assessment.

 – Leadership developments.

 – Evaluation of the Supervisory Board and the 

Executive Board.

Remuneration Committee
Composition: Mr. Das (Chairman), Mr. de Carvalho, 
Mr. Huët and Mrs. Ripley. The Remuneration 
Committee met three times in 2019.

The Remuneration Committee discussed the 
Dutch Act aimed to implement the Shareholders 
Rights Directive, as adopted by the Dutch Senate 
in November 2019 and focused in particular on the 
provisions related to remuneration. 

The Committee made recommendations to the 
Supervisory Board on 2019 target setting and 
2018 payout levels for the Short-Term Incentive 
pay and Long-Term Incentive awards to the 
Executive Board, all of which were endorsed by the 
Supervisory Board. As part of the recommendations 
the Remuneration Committee took note of the 
Executive Board member’s views with regard to the 
amount and structure of their own remuneration. 

The Remuneration Committee furthermore 
received a report on status and trends in executive 
remuneration and executive remuneration 
governance in order to fulfil its remuneration 
governance responsibilities. The report aimed 
to review, amongst other things, alignment of 
HEINEKEN’s remuneration practices with its 
remuneration principles, to provide an overview of 
HEINEKEN’s competitive remuneration positioning 
versus the market, to assess the relation between 
actual remuneration and performance, and to 
update the Committee on executive compensation 
trends, regulatory developments and views 
of investors, external stakeholders including 
public opinion.

In addition, the Remuneration Committee discussed 
and prepared a revision of the Remuneration Policy 
for the Executive Board and the Remuneration 
Report, as well as a first draft of a Remuneration 
Policy for the Supervisory Board, in light of the 
Dutch implementation of the European Shareholder 
Rights Directive. 

Americas Committee
Composition: Mr. Fernández Carbajal (Chairman), 
Mr. de Carvalho, Mr. Navarre, and Mrs. Mars Wright. 
The Committee met twice in 2019.

The Committee advises the Supervisory Board 
on the overall strategic direction of the Americas 
Region and reviews and evaluates the performance, 
the organisation and the management in the 
Americas Region. The Chairman of the Executive 
Board and the President Americas also attend the 
Americas Committee meetings. The Committee 
reviewed specific developments in the region, 
including financial results and strategic priorities, 
presented by the President Americas.

Heineken N.V. Annual Report 2019Report of the Supervisory BoardIntroductionReport of the Executive BoardFinancial StatementsSustainability ReviewOther Information53

To the Shareholders (continued)

Executive Board composition 
and remuneration

Composition
Best practice provision 2.2.1 of the Code 
recommends that an Executive Board member 
is appointed for a period of four years and that a 
member may be reappointed for a term of not more 
than four years at a time. In compliance with this 
best practice provision, the Supervisory Board has 
drawn up a rotation schedule in order to avoid, as 
far as possible, a situation in which Executive Board 
members retire at the same time.

Mr. Jean-François van Boxmeer was initially 
appointed for an indefinite term in 2001 and was 
reappointed for a period of four years in 2017. Mrs. 
Laurence Debroux was reappointed for a period of 
four years in 2019. 

Pursuant to Dutch law, the Supervisory Board shall 
pursue that on the Executive Board at least 30% of 
the seats shall be held by men and at least 30% by 
women. The current composition of the Executive 
Board is compliant with this target. HEINEKEN also 
strives to appoint a well-balanced mix of men 
and women to its senior management. We note 
that there may be various pragmatic reasons – 
such as other relevant selection criteria and the 
availability of suitable candidates – that could play 
a complicating role in achieving a well-balanced 
mix of men and women to its senior management, 
at least in the short term.

Remuneration
The AGM approved the current remuneration policy 
for the Executive Board in 2011 and approved 
amendments in 2014 and 2017. Details of the 
policy and its implementation are described in 
the Remuneration Report. A revised remuneration 
policy is proposed for approval to the 2020 AGM, 
to comply with the Dutch law implementing the 
European Shareholders Rights Directive.

Appreciation
The Supervisory Board wishes to express its 
gratitude to the members of the Executive Board 
and all HEINEKEN employees for their hard work 
and dedication in 2019.

Supervisory Board Heineken N.V.

Huët 
Fernández Carbajal 
Das 
de Carvalho 
Navarre 

Astaburuaga Sanjinés  
Mars Wright  
Helmes 
Ripley 
Arnold

Amsterdam, 11 February 2020

Heineken N.V. Annual Report 2019

Heineken N.V. Annual Report 2019Report of the Supervisory BoardIntroductionReport of the Executive BoardFinancial StatementsSustainability ReviewOther Information54

Remuneration Report

The remuneration policy reflects our longstanding remuneration principles of supporting 
the business strategy, paying for performance, and paying competitively and fairly. The 
remuneration policy and underlying principles support our long term sustainable business 
growth in the widely diverse markets in which we operate.

Pay fairly
We set target remuneration to be internally consistent and fair; we regularly review internal pay relativities 
between the Executive Board and senior managers and aim to achieve consistency and alignment 
where possible. 

For 2019, the Remuneration Committee and Supervisory Board reviewed the Executive Board remuneration 
policy versus its implementation, and its outcome versus performance. Furthermore the Supervisory Board 
and its Remuneration Committee carefully studied the Dutch Act aimed to implement the Shareholder 
Rights Directive, as adopted by the Dutch Senate in November 2019, to identify any potential gap in our 
remuneration policy and annual reporting. In line with the new legislation, we will submit for approval to the 
2020 Annual General Meeting (AGM) a revised Executive Board and a Supervisory Board remuneration policy. 
A revised remuneration report for financial year 2019 will also be submitted to the 2020 AGM for advisory vote.

This Remuneration Report includes three sections: 

Part I
Describes the prevailing Executive Board remuneration policy, as it was adopted by the AGM in 2011, and as 
it has been implemented in 2019.

Part II
Provides details of the Executive Board actual remuneration for performance ending in, or at year-end, 2019.

Part III
Outlines adjustments to remuneration policy and implementation for 2020.

Part I – Executive Board remuneration policy

Remuneration principles
The Executive Board remuneration policy is designed to meet four key principles:

Support the business strategy
We align our remuneration policy with business strategies focused on creating long-term sustainable growth 
and shareholder value, while maintaining a tight focus on short-term financial results.

Pay for performance
We set clear and measurable targets for our short-term and long-term incentive policies, and we pay higher 
remuneration when targets are exceeded and lower remuneration when targets are not met.

Pay competitively
We set target remuneration to be competitive with other relevant multinational corporations of similar size 
and complexity.

While establishing and implementing the remuneration policy, the perspective and input of internal and 
external stakeholders are taken into consideration, as is the public opinion. HEINEKEN is also committed 
to an ongoing dialogue with shareholders and seeks the views of main shareholders before any material 
changes to remuneration arrangements are put forward for approval.

Summary overview of remuneration elements
The Executive Board remuneration policy is simple and transparent in design, and consists of the following 
key elements: 

Strategic role

Facilitates attraction and is 
the basis for competitive pay

Rewards performance of  
day-to-day activities

Drives and rewards annual 
HEINEKEN performance 

Drives and rewards sound 
business decisions for the  
long-term health of HEINEKEN 

Aligns Executive Board and 
shareholder interests

Remuneration 
element 

Base salary

Description 

Involves fixed cash compensation 

Aims for the median of the labour market peer group

Short-term 
incentive 

Is based on achievements of annual measures, 
of which a weighted 75% relate to financial and 
operational measures for Heineken N.V. and 25% 
to individual leadership measures 

Aims, at target level, for the median of the labour 
market peer group 

Is partly paid in cash, and partly in investment shares 
with a holding period of five calendar years:

 – the part paid in shares is between 25% and 50% of the 
full before-tax Short-term incentive amount, depending 
on the individual’s choice whether, and to which extent,  
to exceed the mandatory 25% share investment

 – the part in cash is paid net of taxes (i.e. after  
deduction of withholding tax due on the full  
before-tax Short-term incentive amount)

Investment shares are matched on a 1:1 basis after 
the holding period

Heineken N.V. Annual Report 2019Report of the Supervisory BoardIntroductionReport of the Executive BoardFinancial StatementsSustainability ReviewOther Information55

Remuneration Report (continued)

Remuneration 
element 

Long-term  
incentive

Description 

Is based on achievements of three-year financial 
targets for Heineken N.V. as specified on page 59

Aims, at target level, for the median of the labour 
market peer group

Is awarded through the vesting of shares, net of taxes 
(i.e. after deduction of withholding tax due on the full 
before-tax Long-term incentive amount)

Vested shares are blocked for another two years,  
to arrive at a five-year holding restriction after the 
date of the conditional performance grant

Strategic role

Drives and rewards sound 
business decisions for the  
long-term health of HEINEKEN

Aligns Executive Board and 
shareholder interests

Supports Executive 
Board retention

Pensions

Defined Contribution Pension Plan and/ 
or Capital Creation Plan

Provides for employee welfare 
and retirement needs

Labour market peer group
A global labour market peer group was adopted by the AGM in 2011, and subsequently adjusted in 
2012 and 2017. The median target remuneration of this peer group is a reference point for the target 
remuneration of the CEO and CFO. Each year, the Remuneration Committee validates the peer group to 
ensure relevance, and recommends adjustments to the Supervisory Board if needed. For 2019 (and 2018), 
the peer group consisted of the following companies:

Anheuser-Busch InBev (BE)

Carlsberg (DK)

Coca-Cola (US)

Diageo (UK)

Henkel (DE)

Nestlé (CH)

Pepsico (US)

Kimberley-Clark (US)

Pernod Ricard (FR)

Colgate-Palmolive (US)

Mondelēz International (US)

Unilever (NL)

Danone (FR)

L’Oréal (FR)

Base salary
Base salaries are determined by reference to the median base salary levels of the aforementioned labour 
market peer group. Every year, peer group and base salary levels are reviewed, and the Remuneration 
Committee may propose adjustments to the Supervisory Board taking into account the external labour 
market peer group data and internal pay relativities. The annual base salaries for 2019 were €1,250,000 
for the CEO, and €850,000 for the CFO. 

Short-term incentive
The Short-term incentive (STI) is designed to drive and reward the achievements of HEINEKEN’s annual 
performance targets. Through its payout in both cash and investment shares it also drives and rewards 
sound business decisions for HEINEKEN’s long-term health while aligning Executive Board and shareholder 
interests at the same time. The target STI opportunities for both 2019 and 2020 are 140% of base salary 
for the CEO and 100% of base salary for the CFO. These percentage opportunities are well aligned with the 
labour market peer group medians. 

The STI opportunities are for a weighted 75% based on financial and operational measures for Heineken 
N.V., and for a weighted 25% on individual leadership measures. At the beginning of each year, the 
Supervisory Board establishes the performance measures, their relative weights and corresponding targets 
based on HEINEKEN’s business priorities for that year. The financial and operational measures and their 
relative weights are reported in the Remuneration Report upfront; the numerical performance targets 
themselves are not disclosed as they are considered to be commercially sensitive. In the first weeks of 
the following year, the Supervisory Board reviews the Company and individual performance against the 
pre-set targets, and approves the STI payout levels based on the performance achieved. The performance 
on each of the measures is reported in qualitative terms in the Remuneration Report after the end of the 
performance period (cf. Part II). The STI payout for 2019 is subject to four performance measures: Organic 
Net Revenue Growth (weight: 35%), Organic Net Profit beia Growth (weight: 15%), Free Operating Cash 
Flow (weight: 25%) and Individual Leadership measures (weight: 25%). The Individual leadership measures 
are a mix of quantitative and qualitative measures focused on the implementation of our “Ambition 2020 
Strategy”. The 2019 leadership measures have been selected in line with our ambition to contribute to an 
inclusive and sustainable economy and society.

For 2020 the same performance measures and weights will apply.

Heineken N.V. Annual Report 2019Report of the Supervisory BoardIntroductionReport of the Executive BoardFinancial StatementsSustainability ReviewOther InformationRemuneration Report (continued)

For each performance measure, a threshold, target and maximum performance level is set with the 
following STI payout, as a percentage of target payout:

Threshold performance
50% of target payout

Target performance
100% of target payout

Maximum performance
200% of target payout.

For each measure, payout in between these performance levels is on a straight-line basis; below threshold 
performance the payout is zero, whereas beyond maximum performance it is capped at 200% of payout 
at target.

In line with policy, 25% of the STI payout is paid out in shares, referred to as investment shares. At their 
discretion, the Executive Board members have the opportunity to indicate before the end of the 
performance year whether they wish to receive up to another 25% of their STI payout in additional 
investment shares. All investment shares thus received are then blocked and cannot be sold under any 
circumstance, including resignation, for five calendar years to link the value of the investment shares to  
long-term Company performance. Withholding tax on the investment shares and on the cash part of the 
STI payout is settled with the cash part at the time of payout. After the blocking period is completed after 
five calendar years, the Company will match the investment shares 1:1 in the first weeks of the following 
year, i.e. one matching share is granted for each investment share. As from then, there are no holding 
requirements on these investment shares anymore, and there are no holding requirements on the resulting 
matching shares that remain after withholding tax on these shares. According to plan rules, matching 
entitlements will be forfeited in case of dismissal by the Company for an urgent reason within the meaning 
of the law (‘dringende reden’), or in case of dismissal for cause (‘gegronde reden’) whereby the cause for 
dismissal concerns unsatisfactory functioning of the Executive Board member. With this ‘deferral-and-
matching’ proposition a significant share ownership by the Executive Board is ensured, creating an increased 
alignment with the interests of shareholders. The Supervisory Board has the power to revise the amount of 
the STI payout to an appropriate amount if the STI payout that would have been payable in accordance 
with the agreed payment schedule would be unacceptable according to standards of reasonableness and 
fairness. The Supervisory Board is entitled to claw back all or part of the STI payout (in cash, investment 
shares or matching shares) insofar as it has been made on the basis of incorrect information about 
achieving the performance conditions.

Long-term incentive
The Long-term incentive (LTI) is designed to drive and reward sound business decisions for HEINEKEN’s  
long-term health, and to align the Executive Board with shareholder interests by linking rewards to 
HEINEKEN’s share price performance. The target LTI opportunities for 2020 are 150% of base salary 
for the CEO and 125% of base salary for the CFO.

56

Each year, a target number of performance shares is conditionally granted based on the aforementioned 
target LTI opportunity percentage of that year, the base salary of that year, and the closing share price of 
31 December of the preceding year. The vesting of these performance shares is contingent on HEINEKEN’s 
performance over a period of three years on four fundamental financial performance measures:

Organic Net Revenue Growth
To drive top line growth

Organic Operating Profit beia Growth
To drive profitability and operational efficiency

Earnings Per Share (EPS) beia Growth
To drive overall long-term Company performance

Free Operating Cash Flow
To drive focus on cash.

These four performance measures have equal weights to minimise the risk that participants over-emphasise 
one performance measure to the detriment of others. At the beginning of each performance period, the 
Supervisory Board establishes the corresponding numerical targets for these performance measures based 
on HEINEKEN’s business priorities. These targets are not disclosed upfront as they are considered to be 
commercially sensitive. In the first weeks after the end of the performance period, the Supervisory Board 
reviews the Company’s performance against the pre-set targets, and approves the LTI vesting based on the 
performance achieved. The performance on each of the measures is reported in qualitative terms in the 
Remuneration Report after the performance period has been completed (cf. Part II).

For each performance measure, a threshold, target and maximum performance level is set with the 
following performance share vesting schedule:

Threshold performance
50% of performance shares vests

Target performance
100% of performance shares vests

Maximum performance
200% of performance shares vests.

For each measure, vesting in between these performance levels is on a straight-line basis; below threshold 
performance the vesting is zero, whereas beyond maximum performance it is capped at 200% of vesting 
at target.

Heineken N.V. Annual Report 2019Report of the Supervisory BoardIntroductionReport of the Executive BoardFinancial StatementsSustainability ReviewOther Information57

Remuneration Report (continued)

The Supervisory Board has the power to revise the amount of performance shares that will vest to an 
appropriate number if the number of performance shares that would have vested under the agreed vesting 
schedule would be unacceptable according to standards of reasonableness and fairness. The Supervisory 
Board is entitled to claw back all or part of the shares transferred to the Executive Board members upon 
vesting (or the value thereof) insofar as vesting occurred on the basis of incorrect information about 
achieving the performance conditions. The vested performance shares that remain after withholding tax 
are subject to an additional holding restriction of two years, to arrive at a five-year holding restriction after 
the date of the conditional performance grant.

Pay mix
The mix between fixed pay and variable pay for various levels of performance is illustrated below. In these 
charts, fixed pay refers to base salary only, excluding pensions and other emoluments, and variable pay 
consists of the aforementioned Short-term and Long-term incentive opportunities, including the ‘deferral-
and-matching’ proposition. Share price movements during performance and holding periods are hereby 
not included since these are unknown in the context of target remuneration.

CEO target pay mix 2019-2020

100%

36%

64%

22%

78%

12%

88%

Below threshold performance

At threshold performance

At target performance

At/beyond max performance

CFO target pay mix 2019-2020

Pensions
The members of the Executive Board participate in a defined-contribution Capital Creation Plan. As of 
2015, following pension reforms in the Netherlands, new members of the Executive Board receive the same 
contribution as new top executives under Dutch employment contract below the Executive Board, which is 
currently 18% of base salary. This applies to our current CFO who became an Executive Board member in 
2015. For the CEO the same capital creation arrangement as for 2014 remained in force, since the existing 
top executives below the Executive Board at that time were compensated on an individual basis for part 
of the impact of the aforementioned pension reforms. The contribution to the CEO therefore remains an 
age-dependent percentage of base salary and STI payout. Both Executive Board members have chosen 
to receive their full pension contributions as taxable income, as opposed to applying tax deferral to the 
maximum amount possible.

Compensation rights on termination of employment/service agreement
If the Company gives notice of termination of the employment agreement of Mr. Van Boxmeer for a reason 
which is not an urgent reason (‘dringende reden’) within the meaning of the law, the Company shall pay 
severance compensation to Mr. Van Boxmeer on expiry of his employment agreement. This severance 
compensation shall be set on the basis of the notion of reasonableness taking into account all the 
circumstances of the matter, including whether Mr. Van Boxmeer shall be bound by a non-competition 
obligation and whether any allowance is paid by the Company in relation to this non-competition 
obligation. In case of dismissal for cause (‘ontslag met gegronde reden’) whereby the cause for dismissal 
concerns unsatisfactory functioning of Mr. Van Boxmeer, the severance compensation cannot exceed one 
year’s base salary.

If the Company gives notice of termination of the service agreement of Mrs. Debroux for a reason which 
is not an urgent reason (‘dringende reden’) within the meaning of the law, or decides not to extend the 
service agreement upon its expiry, or if the AGM does not re-appoint Mrs. Debroux as member of the 
Executive Board for a subsequent term, the Company shall pay Mrs. Debroux an amount equal to one year 
of base salary.

100%

42%

58%

27%

73%

15%

85%

Loans
HEINEKEN does not provide loans to the members of the Executive Board.

Below threshold performance

At threshold performance

At target performance

At/beyond max performance

  Fixed pay 

  Variable pay

Heineken N.V. Annual Report 2019Report of the Supervisory BoardIntroductionReport of the Executive BoardFinancial StatementsSustainability ReviewOther Information58

Remuneration Report (continued)

Part II – The Executive Board actual remuneration for performance ending in, or at year-end, 2019

The following table provides an overview of the Executive Board actual remuneration that became unconditional in, or at year-end, 2019. For disclosures in line with IFRS reporting requirements, which are ‘accrual-based’ 
over earning/performance periods and partly depend on estimations/assumptions, see note 13.3 ‘Related parties’ on page 111. The Supervisory Board conducted a scenario analysis with respect to possible outcomes 
of the variable remuneration disclosed in this section.

Van Boxmeer

Debroux

2017-2019 Long-term incentive

Matching entitlements

Extraordinary Share Grants

(1) Base salary  
in € 

1,250,000

850,000

(2) 2019 
Short-term 
incentive 
in €

2,222,500

1,079,500

(3) No. of 
performance 
shares vesting

45,468

22,734

(4) Value of 
performance 
shares vesting 
in €

4,315,823

2,157,911

(5) No. of 
matching 
entitlements 
vesting

(6) Value of 
matching 
entitlements 
vesting in €

10,427

989,731

–

–

(7) Pension cost 
in €

761,822

167,309

(8) No. of 
extraordinary 
shares vesting

(9) Value of 
extraordinary 
shares vesting  
in €

–

–

–

–

(10) Other 
emoluments  
in €

48,806

182,690

(11) Total
 in €

9,588,682

4,437,410

ad (1) – Base salary
These base salaries have been paid to the members of the Executive Board for 2019.

ad (2) – 2019 Short-term incentive
The 2019 Short-term incentive (STI) relates to the performance year 2019, and becomes payable in 2020. The STI for 2019 was subject to four performance measures: Organic Net Revenue Growth (weight: 35%), 
Organic Net Profit beia Growth (weight: 15%), Free Operating Cash Flow (weight: 25%) and Individual leadership measures (weight: 25%). The Supervisory Board determined the results against the pre-set targets on 
these measures as follows:

Organic Net Revenue Growth
Between target and maximum performance

Organic Net Profit beia Growth
Between target and maximum performance

Free Operating Cash Flow
Between target and maximum performance

Individual leadership measures
Between target and maximum performance

The resulting STI payout for 2019 is 127% of payout at target level for both members of the Executive Board. In line with policy, 25% of the STI payout is paid out in investment shares against the closing share price of 
12 February 2020, the publication date of these financial statements. In addition, the Executive Board members have had the opportunity to indicate before the end of the 2019 performance year whether they wished to 
receive up to another 25% of their STI payout in additional investment shares; for 2019 the Executive Board members did not elect to receive additional investment shares beyond the mandatory 25% share investment. 
The investment shares are restricted for sale for five calendar years, after which they are matched 1:1 by matching shares. Revision and clawback provisions apply to this Short-term incentive, including the related matching 
share entitlement. The table overleaf provides an overview of the investment shares at year-end that were awarded as part of STI payouts in the past, and that have remained blocked and await 1:1 matching by the 
Company, provided the conditions thereto are met. Only when the holding period of the investment shares has been completed, will the matching share entitlements be converted into shares and transferred to the recipient.

Heineken N.V. Annual Report 2019Report of the Supervisory BoardIntroductionReport of the Executive BoardFinancial StatementsSustainability ReviewOther InformationRemuneration Report (continued)

Van Boxmeer

Debroux

1 The share price as of 31 December 2019 is €94.92.

59

STI payout for 

% of STI payout 
invested in shares

2019

2018

2017

2016

2015

2019

2018

2017

2016

2015

25%

25%

25%

25%

50%

25%

25%

25%

25%

50%

Award date 

13.02.2020

14.02.2019

13.02.2018

16.02.2017

11.02.2016

13.02.2020

14.02.2019

13.02.2018

16.02.2017

11.02.2016

No. of investment  
shares awarded

t.b.d.

7,913

8,326

11,106

20,105

t.b.d.

3,323

3,568

4,760

5,713

Value of investment 
shares as of the award 
date in €

c.a. 555,625

682,417

683,898

839,947

1,465,051

c.a. 269,875

286,576

293,076

359,999

416,306

End of 
blocking period

Value of investment
shares as of 31.12.20191
in €

31.12.2024

31.12.2023

31.12.2022

31.12.2021

31.12.2020

31.12.2024

31.12.2023

31.12.2022

31.12.2021

31.12.2020

n.a.

751,102

790,304

1,054,182

1,908,367

n.a.

315,419

338,675

451,819

542,278

ad (3) – 2017-2019 Long-term incentive: number of performance shares vesting
The 2017-2019 Long-term incentive (LTI) relates to the performance period 2017-2019 and vests shortly after 12 February 2020, the publication date of these financial statements. The vesting of the LTI award for 
performance period 2017-2019 is subject to Heineken N.V. performance on four financial measures with equal weights. The Supervisory Board determined the results against the pre-set targets as follows:

Organic Net Revenue Growth
At maximum performance

Organic Operating Profit beia Growth
Between target and maximum performance

Earnings Per Share (EPS) beia Growth
At maximum performance

Free Operating Cash Flow
At maximum performance

As a result, the vesting of the LTI grant for performance period 2017-2019 will be equal to 180% of the vesting at target level. For the CEO this plan performance implies that 45,468 shares will vest shortly after 12 February 
2020, as a result of the 25,260 conditional performance shares granted to him in 2017. For the CFO this plan performance implies that 22,734 shares will vest shortly after 12 February 2020, as a result of the 12,630 
conditional performance shares granted to her in 2017. The resulting share awards are defined in before-tax terms (i.e. before deduction of withholding tax due); the actual net shares awarded (i.e. after withholding 
tax due) remain blocked for an additional period of two years until 16 February 2022, also in case of resignation during that period. Revision and clawback provisions apply to this award. The table overleaf provides an 
overview of outstanding LTI awards (awards granted but not yet vested, or awards vested but still blocked) as of 31 December 2019. 

Heineken N.V. Annual Report 2019Report of the Supervisory BoardIntroductionReport of the Executive BoardFinancial StatementsSustainability ReviewOther Information60

Remuneration Report (continued)

Van Boxmeer

Debroux

No. of shares
conditionally
granted at
target level1

24,288

21,570

25,260

22,852

29,263

13,763

10,569

12,630

11,426

11,857

Value of shares
conditionally
granted as of
the grant date
in €

2,094,597

1,771,760

1,910,414

1,665,225

1,942,771

1,186,921

868,138

955,207

832,613

787,186

Grant date

2019

2018

2017

2016

2015

2019

2018

2017

2016

2015

Vesting date2

02.2022

02.2021

13.02.2020

14.02.2019

13.02.2018

02.2022

02.2021

13.02.2020

14.02.2019

13.02.2018

No. of shares
vesting on the vesting
date3 (before-tax)

No. of shares
vesting on the vesting 
date4 (after-tax)

t.b.d.

t.b.d.

45,468

41,820

47,699

t.b.d.

t.b.d.

22,734

20,910

19,327

t.b.d.

t.b.d.

24,157

21,279

24,175

t.b.d.

t.b.d.

15,389

13,836

12,762

End of
blocking period

14.02.2024

13.02.2023

16.02.2022

11.02.2021

12.02.2020

14.02.2024

13.02.2023

16.02.2022

11.02.2021

24.04.2020

Value of unvested
or blocked shares
as of 31.12.20195
in €

1,224,848

1,087,783

2,292,982

2,019,803

2,294,691

884,275

679,058

1,460,724

1,313,313

1,211,369

1 Determined according to plan rules, using the closing share price of 31 December of the year preceding the grant date.
2 The vesting date is shortly after the publication of the financial statements after completion of the performance period.
3 Vested shares are disclosed in before-tax terms (i.e. before deduction of withholding tax due).
4 Vested shares are disclosed in after-tax terms (i.e. after deduction of withholding tax due).
5  The value for the grants in 2015, 2016 and 2017 is based on the actual number of shares vesting on the vesting date after tax withholding, i.e. after applying the relevant income tax rate, whereas the value for the grants in 2018 and 2019 is based on the number of performance shares conditionally granted at target 
level (since the number of performance shares vesting is yet unknown) after applying the currently prevailing income tax rate. The share price as of 31 December 2019 is €94.92.

ad (4) – 2017-2019 Long-term incentive: value of performance shares vesting
The value of performance shares vesting is based on the share price as 31 December 2019 of €94.92.

ad (5) – Number of matching entitlements vesting
These entries refer to the number of matching share entitlements that vested after year-end 2019, as a result of the investment in shares of part of the STI payout for performance year 2014, and holding on to these 
investment shares until year-end 2019. For the CEO this number of matching shares is the result of a 25% investment of this STI payout in investment shares at the time. For the CFO there is no vesting from this plan yet, 
given her later appointment to the Executive Board on 23 April 2015.

ad (6) – Value of matching entitlements vesting
The value of matching share entitlements vesting is based on the share price as of 31 December 2019 of €94.92.

ad (7) – Pension cost
The pension costs involve the employer contributions paid in the Capital Creation Plan as well as the employer contributions to the risk insurances for death and disability.

Heineken N.V. Annual Report 2019Report of the Supervisory BoardIntroductionReport of the Executive BoardFinancial StatementsSustainability ReviewOther InformationRemuneration Report (continued)

ad (8) – Extraordinary share grants: number of shares vesting
The table below provides an overview of the Extraordinary share grants that have vested prior to 2019 but are still blocked as of 31 December 2019; there are no such grants to members of the Executive Board that are 
still unvested or that vested in, or at year-end, 2019. The Extraordinary share grants to Mrs. Debroux vested in 2015 and 2016, yet are blocked for five years from the moment of grant, i.e. until 24 April 2020.

Debroux

Award

Extraordinary  
share award

Extraordinary  
share award

Grant date

24.04.2015

24.04.2015

No. of shares
granted1
in €

1,000

1,000

Value of shares
conditionally
granted as of the
grant date
in €

73,640

Vesting date

24.04.2015

73,640

24.04.2016

No. of shares
vesting on the
vesting date2

681

675

End of
blocking period

24.04.2020

24.04.2020

Value of
unvested or
blocked shares
as of 31.12.20193
in €

64,641

64,071

61

1 The ‘Number of shares granted’ refers to the grant in before-tax terms (i.e. before tax withholding).
2 As the table reveals, income tax has been withheld from the Extraordinary share awards themselves.
3 The value of the share awards is based on the ‘Number of shares vesting on the vesting date’ against the share price as of 31 December 2019 €94.92.

ad (9) – Extraordinary share grants: value of shares vesting
There are no such grants to members of the Executive Board that vested in, or at year-end, 2019.

ad (10) – Other emoluments
The amounts mainly involve car benefits-in-kind, and for Mrs. Debroux also housing allowance (grossed-up) and schooling costs.

ad (11) – Total
The addition of all remuneration elements as described in points (1) to (10).

Actual remuneration paid to former members of the Executive Board
There has not been any remuneration for 2019 paid to former members of the Executive Board, nor is any such remuneration outstanding for later years.

Heineken N.V. Annual Report 2019Report of the Supervisory BoardIntroductionReport of the Executive BoardFinancial StatementsSustainability ReviewOther InformationRemuneration Report (continued)

Pay Ratio
In the Netherlands a revised corporate governance code came into effect as of financial year 2017. 
This revised code requires Dutch stock-listed companies to consider pay ratios between Executive Board 
members and other employees within the Company when formulating the remuneration policy for the 
Executive Board, and to disclose these ratios in the Remuneration Report every year. 

As is commonly understood, such ratios are specific to the company’s industry, geographical footprint 
and organisational model. HEINEKEN has a truly wide geographical footprint, with the majority of its 
business and employees in emerging markets with widely different pay levels and structures compared 
to the Netherlands and Europe. In addition, HEINEKEN has a large number of breweries and sales forces 
in-house worldwide, which adds to the variety of pay within the Company. For other companies in other 
industries this will be different. Finally, pay ratios can also be quite volatile over time, as they can vary with 
exchange rate movements and can be very dependent on the Company’s annual performance since that 
performance impacts the remuneration of the Executive Board much more than of all other employees.

The 2019 pay ratios for HEINEKEN are 166 for the CEO and 87 for the CFO, versus 198 and 91 in 2018 
respectively. These ratios are obtained by dividing the 2019 total remuneration for the CEO and CFO by the 
2019 average total remuneration of all other employees worldwide. The common denominator of these 
ratios is derived from note 6.4 on page 76 by dividing the 2019 total personnel expense (after subtracting 
the expense for contractors and for the Executive Board), by the reported FTE (minus two; excluding 
contractors), leading to an amount of 42,937 versus 41,689 in 2018. The total remuneration for the CEO 
and CFO is retrieved from note 13.3 on page 111. The reason why the Executive Board’s remuneration 
is obtained from note 13.3 rather than from this Remuneration Report is explained by the fact that the 
personnel expense in note 6.4 is based on IFRS standards, which implies that the Executive Board’s 
remuneration also needs to be based on these standards for reasons of comparability.

The Executive Board’s average pay ratio decrease of ca. 10% compared to 2018 results from a decrease 
in the remuneration of the CEO and CFO over 2018 by ca. 10% and an increase in the average total 
remuneration of all other employees world-wide by ca. 3%. 

 – The decrease in the CEO and CFO remuneration is predominantly caused by a decrease in the incentives 

value (cf. note 13.3).

 – The increase in the average total remuneration of all other employees worldwide follows from regular pay 
increases, changes in the distribution of employees over geographies, and exchange rate effects in 2019.

Comparative overview of remuneration and company performance
The Dutch Act to implement the Shareholder Rights Directive was adopted by the Dutch Senate in 
November 2019 and entered into force in December 2019. The Shareholder Rights Directive will be followed 
by Guidelines to drive greater consistency of reporting regarding executive remuneration disclosure in 
company Remuneration Reports. It is expected that these Guidelines will be issued in the course of 2020. 
In anticipation of those Guidelines and in accordance with the Shareholder Rights Directive, the following 
table provides a comparative overview since 2015 of annual Executive Board remuneration; average 
employee remuneration; Executive Board pay ratio; and company performance:

62

Total remuneration
in thousands of €1

CEO

9,119

9,480

9,060

8,244

7,112

CFO2

2,137

3,514

4,203

3,805

3,726

Average  
employee total 
remuneration  
in thousands
of €3

Pay ratio4

Organic net 
revenue 
growth %5

n.a.

n.a.

42.1

41.7

42.9

CEO

n.a.

n.a.

215

198

166

CFO

n.a.

n.a.

100

91

87

3.5

4.8

5.0

6.1

5.6

Year

2015

2016

2017

2018

2019

1  Total remuneration for the CEO and CFO as per note 13.3 Related Parties (i.e. fixed salary, short and long term incentives, pension contributions and other 
emoluments). Supervisory Board management fees are disclosed in note 13.3 (as approved by the AGM in 2011 and adjusted most recently in 2019 AGM).
2 Appointed on 23 April 2015.
3  Total personnel expense in thousands of € (after subtracting the expense for contractors and for the Executive Board) divided by the reported FTE (minus 
two; excluding contractors). Reporting available since 2017.
4 Total remuneration for the CEO and CFO divided by the average total remuneration of all other employees worldwide. Reporting available since 2017.
5 Organic net revenue growth percentage for the financial year (performance measure for short- and long-term incentives).

Part III – Adjustments to the remuneration policy and  
implementation for 2020

Policy changes
The Supervisory Board and its Remuneration Committee carefully studied the Dutch Act aimed to 
implement the Shareholder Rights Directive, as adopted by the Dutch Senate in November 2019, to identify 
any potential gap in our remuneration policy. In line with the requirements of the new legislation, we will 
submit for approval to the 2020 AGM a revised Executive Board and Supervisory Board remuneration policy. 
HEINEKEN has engaged with main shareholders to gather feedback on our current remuneration policy and 
proposed changes. We also encourage all our shareholders to attend the 2020 AGM to provide their views.

Implementation changes
The Supervisory Board is also mindful of the recommended changes to remuneration disclosure that form 
part of the Draft Guidelines to the Shareholder Rights Directive. These changes are intended to drive greater 
transparency and consistency of reporting regarding executive remuneration and may result in further 
updates to our remuneration disclosure in the Remuneration Report once the Guidelines are finalised.

Supervisory Board Heineken N.V. 
Amsterdam, 11 February 2020

Heineken N.V. Annual Report 2019Report of the Supervisory BoardIntroductionReport of the Executive BoardFinancial StatementsSustainability ReviewOther InformationContents

63-120

Financial Statements
Consolidated Income Statement 

Consolidated Statement of Comprehensive Income 

Consolidated Statement of Financial Position 

Consolidated Statement of Cash Flows 

Consolidated Statement of Changes in Equity 

Notes to the Consolidated Financial Statements 

1 Reporting entity 

2 Basis of preparation 

3 Significant accounting estimates and judgements 

4 Changes in accounting policies 

5 General accounting policies 

6 Operating activities 

6.1 Operating segments 

6.2 Other income 

6.3 Raw materials, consumables and services 

6.4 Personnel expenses 

6.5 Share-based payments 

6.6 Amortisation, depreciation and impairments 

6.7 Earnings per share 

7 Working capital 

7.1 Inventories 

7.2 Trade and other receivables 

7.3 Trade and other payables 

7.4 Returnable packaging materials 

8 Non-current assets 

8.1 Intangible assets 

8.2 Property, plant and equipment 

8.3 Loans and advances to customers 

8.4 Other non-current assets 

9 Provisions and contingent liabilities 

9.1 Post-retirement obligations 

9.2 Provisions 

9.3 Contingencies 

64

64

65

66

67

68

68

68

68

69

70

72

72

76

76

76

77

78

79

79

79

80

81

81

82

82

85

87

88

89

89

93

94

10 Acquisitions, disposals and investments 

10.1 Acquisitions and disposals 

10.2 Assets or disposal groups classified as held for sale 

10.3 Investments in associates and joint ventures 

11 Financing and capital structure 

11.1 Net finance income and expense 

11.2 Cash and cash equivalents 

11.3 Borrowings 

11.4 Capital and reserves 

11.5 Credit, liquidity and market risk 

11.6 Derivative financial instruments 

12 Tax 

12.1 Income tax expense 

12.2 Deferred tax assets and liabilities 

12.3 Income tax on other comprehensive income 

13 Other 

13.1 Fair value 

13.2 Off-balance sheet commitments 

13.3 Related parties 

13.4 HEINEKEN entities 

13.5 Subsequent events 

Heineken N.V. Income Statement 

Heineken N.V. Balance Sheet 

Heineken N.V. Shareholders’ equity 

Notes to the Heineken N.V. Financial Statements 

  A Company disclosures 

A.1 Investments 

A.2 Borrowings 

B Other 

B.1 Auditor fees 

B.2 Off-balance sheet commitments 

B.3 Subsequent events 

B.4 Other disclosures 

63

95

95

95

95

97

97

97

98

100

101

105

107

107

108

109

110

110

111

111

113

113

114

115

116

117

117

117

118

119

119

120

120

120

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Income Statement

Consolidated Statement of Comprehensive Income

For the year ended 31 December

For the year ended 31 December

64

In millions of €

Revenue
Excise tax expense

Net revenue

Other income
Raw materials, consumables and services

Personnel expenses

Amortisation, depreciation and impairments

Total other expenses

Operating profit
Interest income

Interest expenses

Other net finance income/(expenses)

Net finance expenses
Share of profit of associates and joint ventures

Profit before income tax
Income tax expense

Profit
Attributable to:

Shareholders of the Company (net profit)

Non-controlling interests

Profit

Weighted average number of shares – basic

Weighted average number of shares – diluted

Basic earnings per share (€)

Diluted earnings per share (€)

* Restated for IAS 37. Refer to note 4 for further details.

Note

6.1

6.1

6.1

6.2

6.3

6.4

6.6

11.1

11.1

11.1

10.3

12.1

2019

28,521

(4,552)

23,969

95

(14,592)

(3,880)

(1,959)

(20,431)

3,633

75

(529)

(59)

(513)

164

3,284

(910)

2,374

2,166

208

2,374

2018*

In millions of €

26,811

Profit

Note

2019

2,374

2018*

2,105

(4,322)

Other comprehensive income, net of tax:

22,489

75

Items that will not be reclassified to profit or loss:
Remeasurement of post-retirement obligations

(14,001)

Net change in fair value through OCI investments

(3,749)

(1,693)

Items that may be subsequently reclassified to profit or loss:
Currency translation differences

(19,443)

Change in fair value of net investment hedges

3,121

Change in fair value of cash flow hedges

71

Cash flow hedges reclassified to profit or loss

(492)

Net change in fair value through OCI investments

(64)

Cost of hedging

(485)

Share of other comprehensive income of associates/joint ventures

Other comprehensive income, net of tax

Total comprehensive income

210

2,846

(741)

2,105

Attributable to:

Shareholders of the Company

1,913

Non-controlling interests

192

2,105

Total comprehensive income

* Restated for IAS 37. Refer to note 4 for further details.

12.3

12.3

12.3

12.3

12.3

12.3

12.3

12.3

12.3

12.3

(210)

9

369

(43)

64

21

1

(5)

(20)

186

221

11

(106)

(3)

(67)

(77)

–

6

(36)

(51)

2,560

2,054

2,328

232

2,560

1,858

196

2,054

6.7

6.7

6.7

6.7

573,643,551

570,146,069

574,217,111

570,663,632

3.78

3.77

3.36

3.35

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial StatementsConsolidated Statement of Financial Position

As at 31 December

In millions of €

Intangible assets

Property, plant and equipment

Investments in associates and joint ventures

Loans and advances to customers

Deferred tax assets

Other non-current assets

Total non-current assets

Inventories

Trade and other receivables

Current tax assets

Derivative assets

Cash and cash equivalents

Assets classified as held for sale

Total current assets

Note

8.1

8.2

10.3

8.3

12.2

8.4

7.1

7.2

11.6

11.2

10.2

2019

17,769

13,269

4,868

277

647

1,255

38,085

2,213

4,123

123

28

1,821

111

8,419

2018*

17,459

11,359

2,021

341

626

Shareholders’ equity

Non-controlling interests

Total equity

Borrowings

1,220

Post-retirement obligations

33,026

Provisions

Deferred tax liabilities

Other non-current liabilities

Total non-current liabilities

Borrowings

1,920

3,795

71

35

2,903

Trade and other payables

401

Returnable packaging deposits

9,125

Provisions

Current tax liabilities

Derivative liabilities

Total assets

* Restated for IAS 37. Refer to note 4 for further details.

46,504

42,151

Total equity and liabilities

Liabilities associated with assets classified as held for sale

Total current liabilities

65

2019

16,147

1,164

17,311

2018*

14,525

1,183

15,708

13,366

12,628

1,189

756

1,422

153

954

833

1,431

168

16,886

16,014

3,686

7,520

565

184

283

69

–

2,358

6,891

569

164

245

70

132

12,307

10,429

46,504

42,151

Note

11.4

11.4

11.3

9.1

9.2

12.2

11.6

11.2/11.3

7.3

7.4

9.2

11.6

10.2

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial Statements66

Consolidated Statement of Cash Flows 

For the year ended 31 December

In millions of €

Operating activities
Profit

Adjustments for:

Amortisation, depreciation and impairments

Net interest expenses

Other income

Share of profit of associates and joint ventures and dividend 
income on fair value through OCI investments

Income tax expenses

Other non-cash items

Cash flow from operations before changes in working 
capital and provisions
Change in inventories

Change in trade and other receivables

Change in trade and other payables and returnable 
packaging deposits

Total change in working capital
Change in provisions and post-retirement obligations

Cash flow from operations
Interest paid

Interest received

Dividends received

Income taxes paid

Cash flow related to interest, dividend and income tax

Cash flow from operating activities

* Restated for IAS 37. Refer to note 4 for further details.

Note

2019

2018*

In millions of €

Note

2019

2018*

6.6

11.1

6.2

12.1

2,374

2,105

1,959

454

(95)

(173)

910

240

5,669

(257)

(245)

510

8

(121)

5,556

(528)

52

181

(924)

(1,219)

4,337

1,693

421

(75)

(228)

741

201

4,858

(129)

(66)

908

713

(31)

5,540

(555)

118

109

(824)

(1,152)

4,388

Investing activities
Proceeds from sale of property, plant and equipment and 
intangible assets

Purchase of property, plant and equipment

Purchase of intangible assets

Loans issued to customers and other investments

Repayment on loans to customers and other investments

Cash flow (used in)/from operational investing activities

Free operating cash flow
Acquisition of subsidiaries, net of cash acquired

Acquisition of/additions to associates, joint ventures and 
other investments

Disposal of subsidiaries, net of cash disposed of

Disposal of associates, joint ventures and other investments

Cash flow (used in)/from acquisitions and disposals

Cash flow (used in)/from investing activities

Financing activities
Proceeds from borrowings

Repayment of borrowings

Payment of lease commitments

Dividends paid

Purchase own shares and shares issued

Acquisition of non-controlling interests

Other

Cash flow (used in)/from financing activities

Net cash flow
Cash and cash equivalents as at 1 January

Effect of movements in exchange rates

Cash and cash equivalents as at 31 December

11.2

177

(1,915)

(186)

(249)

64

(2,109)

2,228

(183)

(2,875)

244

50

(2,764)

(4,873)

2,288

(2,150)

(259)

(1,223)

428

(103)

3

(1,016)

(1,552)

2,248

(9)

687

111

(1,888)

(167)

(239)

41

(2,142)

2,246

(70)

(159)

15

1

(213)

(2,355)

1,694

(1,545)

–

(1,090)

(20)

(2)

(4)

(967)

1,066

1,177

5

2,248

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial Statements67

Consolidated Statement of Changes in Equity

In millions of €

Balance as at 31 December 2017
Changes in accounting policy*

Balance as at 1 January 2018*
Profit*
Other comprehensive income

Total comprehensive income*
Transfer to retained earnings
Dividends to shareholders
Purchase/reissuance own/non-controlling shares
Own shares delivered
Share-based payments
Acquisition of non-controlling interests
Changes in consolidation

Balance as at 31 December 2018*

In millions of €

Balance as at 31 December 2018*
Changes in accounting policy*

Balance as at 1 January 2019*
Profit

Other comprehensive income

Total comprehensive income
Realised hedge results from non-financial assets

Transfer to retained earnings
Dividends to shareholders
Purchase/reissuance own/non-controlling shares
Own shares delivered
Share-based payments
Acquisition of non-controlling interests
Changes in consolidation

Balance as at 31 December 2019

* Restated for IAS 37 (refer to note 4 for further details), IFRS16 and IFRS 9.

Note

Share  
capital

Share 
premium

Translation 
reserve

Hedging 
reserve

Cost of 
hedging 
reserve

Fair value 
reserve

Other legal 
reserves

Reserve for 
own shares

12.3

11.4

922
–
922
–
–
–
–
–
–
–
–
–
–
922

2,701
–
2,701
–
–
–
–
–
–
–
–
–
–
2,701

(3,124)
(21)
(3,145)
–
(143)
(143)
–
–
–
–
–
–
–
(3,288)

112
–
112
–
(150)
(150)
–
–
–
–
–
–
–
(38)

–
3
3
–
6
6
–
–
–
–
–
–
–
9

331
–
331
–
11
11
–
–
–
–
–
–
–
342

962
–
962
214
–
214
(80)
–
–
–
–
–
–
1,096

(410)
–
(410)
–
–
–
–
–
(38)
33
–
–
–
(415)

Retained 
earnings

11,827
174
12,001
1,699
221
1,920
80
(866)
–
(33)
26
26
42
13,196

Shareholders 
of the 
Company

Non-
controlling 
interests

Total equity

13,321
156
13,477
1,913
(55)
1,858
–
(866)
(38)
–
26
26
42
14,525

1,200
1
1,201
192
4
196
–
(212)
20
–
–
(30)
8
1,183

14,521
157
14,678
2,105
(51)
2,054
–
(1,078)
(18)
–
26
(4)
50
15,708

Note

Share 
capital

Share 
premium

Translation 
reserve

Hedging 
reserve

Cost of 
hedging 
reserve

Fair value 
reserve

Other legal 
reserves

Reserve for 
own shares

Retained 
earnings

Shareholders 
of the 
Company

Non-
controlling 

interests Total equity

12.3

11.4

922

–

922

–

–
–

–

–
–
–
–
–
–
–
922

2,701

(3,288)

–

–

2,701

(3,288)

–

–
–

–

–
–
–
–
–
–
–
2,701

–

287
287

–

3
–
–
–
–
–
–
(2,998)

(38)

–

(38)

–

85
85

(66)

–
–
–
–
–
–
–
(19)

9

–

9

–

(5)
(5)

–

–
–
–
–
–
–
–
4

342

–

342

–

10
10

–

(39)
–
–
–
–
–
–
313

1,096

(415)

13,196

14,525

1,183

15,708

–

–

3

3

–

3

1,096

(415)

13,199

14,528

1,183

15,711

172

–
172

–

(153)
–
–
–
–
–
–
1,115

–

–
–

–

–
–
320
32
–
–
–
(63)

1,994

(215)
1,779

–

189
(949)
98
(32)
14
(126)
–
14,172

2,166

162
2,328

(66)

–
(949)
418
–
14
(126)
–
16,147

208

24
232

–

–
(272)
11
–
–
5
5
1,164

2,374

186
2,560

(66)

–
(1,221)
429
–
14
(121)
5
17,311

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial StatementsNotes to the Consolidated Financial Statements

1 

Reporting entity

3 

Significant accounting estimates and judgements

68

Heineken N.V. (the ‘Company’) is a company domiciled in the Netherlands, with its head office in Amsterdam. 
The consolidated financial statements of the Company as at 31 December 2019 comprise the Company, its 
subsidiaries (together referred to as ‘HEINEKEN’) and HEINEKEN’s interests in joint ventures and associates. 
The Company is registered in the Trade Register of Amsterdam No. 33011433.

HEINEKEN is primarily involved in the brewing and selling of beer and cider. Led by the Heineken® brand, 
HEINEKEN has a portfolio of more than 300 international, regional, local and speciality beers and ciders.

2 

Basis of preparation

The consolidated financial statements are:

 –   Prepared in accordance with International Financial Reporting Standards (IFRS) as adopted by the 

European Union (EU) and comply with the financial reporting requirements included in Part 9 of Book 2 of 
the Dutch Civil Code. All standards and interpretations issued by the International Accounting Standards 
Board (IASB) and the International Financial Reporting Interpretations Committee (IFRIC) effective year-
end 2019 have been adopted by the EU. Consequently, the accounting policies applied by the Company 
also comply fully with IFRS as issued by the IASB. 

 –   Prepared by the Executive Board of the Company and authorised for issue on 11 February 2020 and will 

9.1 Post-retirement obligations

be submitted for adoption to the Annual General Meeting of Shareholders on 23 April 2020.

 –  Prepared on the historical cost basis unless otherwise indicated.

 –  Presented in Euro, which is the Company’s functional currency. 

 –  Rounded to the nearest million unless stated otherwise. 

The deferred tax note 12.2 has been updated for 2018 to reflect a revised breakdown per deferred 
tax category.

In preparing these consolidated financial statements, management is required to make estimates and 
judgements that affect the application of accounting policies and the reported amounts of assets and 
liabilities, income and expenses. 

The application of accounting policies requires judgements that impact the amounts recognised. Next to 
this, the recognised amounts are based on factors which by default are associated with uncertainties. 
Therefore actual results may differ from estimates. Within the consolidated financial statements the 
estimates and judgements are described per note (if applicable). The following notes contain the most 
significant estimates and judgements: 

Note

6.1 Operating segments

8.1 Intangible assets and  
8.2 Property, plant and equipment

8.2 Property, plant and equipment and 
11.3 Borrowings

9.2 Provisions and 9.3 Contingencies

Particular area involving significant estimates and judgements

Judgement on acting as principal versus agent with respect to 
excise tax expense

Assumptions used in impairment testing

Judgement used in the determination of the lease term and 
assumptions used in the determination of the incremental 
borrowing rate

Assumptions for discount rates, future pension increases and life 
expectancy to calculate the defined benefit obligation

Estimating the likelihood and timing of potential cash flows 
relating to claims and litigation

12.2 Deferred tax assets and liabilities

Assessment of the recoverability of past tax losses

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial Statements69

Notes to the Consolidated Financial Statements (continued)

4 

Changes in accounting policies

(a) Changed accounting policies in 2019

The following accounting policy changes have been adopted in 2019 and are reflected in the consolidated 
financial statements: 

IFRS 16 Leases

HEINEKEN has implemented IFRS 16 ‘Leases’ as at 1 January 2019, replacing existing guidance on leases 
(including IAS 17). The adoption of IFRS 16 has changed the accounting for leases as under the new 
standard all operating lease contracts are recognised on HEINEKEN’s statement of financial position 
(‘balance sheet’) by recognising a right of use (ROU) asset and a lease liability, except for short-term and 
low value leases. Lease expenses previously recorded in the income statement are replaced by depreciation 
and interest expenses for all lease contracts in scope of the standard. Refer to notes 8.2 Property, plant and 
equipment and 11.3 Borrowings for the accounting policy on leases.

HEINEKEN has implemented IFRS 16 as at 1 January 2019 by applying the modified retrospective method, 
meaning that the 2018 comparative numbers are not restated. HEINEKEN has around 30,000 operating 
leases mainly relating to stores, pubs, offices, warehouses, cars and (forklift) trucks. 

In some countries, HEINEKEN is operating both as a lessee (referred to as head lease contracts) and a lessor 
(referred to as sublease contracts) for pubs. HEINEKEN has analysed the sublease contracts and concluded 
that under the new standard these contracts are treated as a finance lease, where under the previous 
standard these same leases were treated as an operating lease.

In the transition to IFRS 16, HEINEKEN applied the following transition expedients:

 –  Use the option to grandfather the lease classification for existing contracts.

 –   Use the transition option for leases with a remaining contract period of less than one year, meaning that 
these leases will not be recorded on balance and the payments will be expensed in the income statement 
on a straight-line basis.

 –  Measure the ROU asset based on the lease liability recognised.

As a result of applying IFRS 16, HEINEKEN recognised €1,034 million of ROU assets, €252 million of lease 
receivables and €1,252 million of lease liabilities as at 1 January 2019. A net amount of €31 million of lease 
prepayments, lease accruals and onerous lease provisions has been included in ROU assets as at 1 January 
2019. An amount of €3 million has been recorded in retained earnings. The ROU assets are included in 
Property, plant and equipment. The lease receivables are included under Other non-current assets and Trade 
and other receivables. The lease liabilities are included under current and non-current Borrowings. As at 
1 January 2019, deferred tax assets of €291 million related to lease liabilities, and deferred tax liabilities of 
€291 million related to ROU assets and lease receivables have been recognised. These deferred tax positions 
are offset and reported on a net basis in the statement of financial position. 

When measuring the lease liability, HEINEKEN discounted the lease payments using the incremental 
borrowing rate as at 1 January 2019. The weighted average incremental borrowing rate applied is 4.3%.

During 2019, HEINEKEN reported €238 million depreciation and impairment of ROU assets and €55 million 
interest costs on lease liabilities. In 2018, operating lease expenses were reported under Raw materials, 
consumables and services and Personnel expenses. No material impact on tax expenses.

As a result of the treatment of subleases as a finance lease, revenue decreased with approximately 
€54 million. The decrease in revenue is fully offset by a decrease in expenses on the head leases and 
primarily impacts the Netherlands and Belgium. 

The lease payments are reported under ‘Interest paid’ (2019: €55 million) and ‘Payment of lease commitments’ 
(2019: €259 million) in the cash flow statement. In 2018, all lease payments were included in the cash flow 
from operations.

As at 31 December 2018, HEINEKEN reported total off-balance sheet commitments for leases of 
€2,013 million. The difference between the opening balance sheet impact as at 1 January 2019 and the 
off-balance sheet commitments is primarily due to discounting of future lease payments and low value 
and short-term lease commitments, which are not included in the lease liability. Refer to the table below 
for the reconciliation:

In millions of €

Operating lease commitments disclosed at 31 December 2018
Impact of discounting using the incremental borrowing rate as at 1 January 2019

Short-term leases not recognised as a liability

Low value leases not recognised as a liability

Other reconciling items

Lease liability recognised as at 1 January 2019

Payments relating to contingent liabilities (IAS 37)

2,013

(615)

(36)

(116)

6

1,252

Following the IFRS Interpretations Committee agenda decision in January 2019 regarding tax deposits 
(relating to taxes other than income tax), HEINEKEN has changed its accounting policy with regards to 
payments relating to contingent liabilities.

Payments relating to contingent liabilities are now, in accordance with the conceptual framework, recognised 
as an asset on the balance sheet when it is probable (>50%) that HEINEKEN will recover the payment. 
Previously, these payments were contingent assets under IAS 37, and recognised if the recovery was virtually 
certain (>95%). Judgement is applied for estimating the likelihood, determining the timing of potential cash 
inflows and the recoverability. 

This change in accounting policy has been recognised retrospectively and increased equity as at 1 January 
2018 by €157 million. The impact on 2018 profit amounts to €10 million (increase). The cash flow statement 
has been restated within the cash flow from operations.

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial Statements70

Notes to the Consolidated Financial Statements (continued)

The restated amounts in the balance sheet as at 31 December 2018 are as follows:

As at 31 December 2018 

In millions of €

Deferred tax assets

Other non-current assets

Trade and other receivables

Total assets
Shareholders’ equity

Non-controlling interests

Provisions (non-current)

Deferred tax liabilities

Current tax liabilities

Total equity and liabilities

2018  
Reported

Change in 
accounting policy 
IAS 37

622

1,084

3,740

41,956

14,358

1,182

846

1,370

266

41,956

4

136

55

195

167

1

(13)

61

(21)

195

2018  
Restated

626

1,220

3,795

42,151

14,525

1,183

833

1,431

245

42,151

Other new standards and amendments

Other changes effective in 2019 had no significant impact on the disclosures or amounts recognised in 
HEINEKEN’s consolidated financial statements.

5  General accounting policies

General

The accounting policies described in these consolidated financial statements have been applied consistently 
to all periods presented in these consolidated financial statements, except for the changes in accounting 
policies described in note 4.

(a) Basis of consolidation

The consolidated financial statements are prepared as a consolidation of the financial statements of the 
Company and its subsidiaries. Subsidiaries are entities controlled by HEINEKEN. HEINEKEN controls an entity 
when it has power over the investee, is exposed or has the right to variable returns from its involvement with 
that entity and has the ability to affect those returns through its power over the entity. Control is generally 
obtained by ownership of more than 50% of the voting rights.

The financial statements of subsidiaries are included in the consolidated financial statements from the date 
that control commences until the date that control ceases. Accounting policies of subsidiaries have been 
changed where necessary to ensure consistency with the policies adopted by HEINEKEN. 

On consolidation, intra-HEINEKEN balances and transactions, and any unrealised gains and losses or income 
and expenses arising from intra-HEINEKEN transactions, are eliminated. Unrealised gains arising from 
transactions with associates and JVs (refer to note 10.3) are eliminated against the investment to the extent 
of HEINEKEN’s interest in the investee. Unrealised losses are eliminated in the same way as unrealised gains, 
but only to the extent that there is no evidence of impairment.

(b) Upcoming changes in accounting policies for 2020

None of the standards and amendments to standards effective in 2020 will have a significant impact on 
HEINEKEN’s consolidated financial statements.

(b) Foreign currency

Foreign currency transactions

Transactions in foreign currencies are translated to the respective functional currencies of HEINEKEN entities 
using the exchange rates at transaction date. Receivables, payables and other monetary assets and liabilities 
denominated in foreign currencies are re-translated to the functional currency using the exchange rates 
at the balance sheet date. Resulting foreign currency differences are recognised in the income statement, 
except for foreign currency differences arising on re-translation of Fair Value through Other Comprehensive 
Income (FVOCI) investments and financial liabilities designated as a hedge of a net investment, which are 
recognised in other comprehensive income.

Non-monetary assets and liabilities denominated in foreign currencies that are measured at fair value are 
re-translated to the functional currency at the exchange rate at the date that the fair value was determined. 
Non-monetary items in a foreign currency that are measured at cost are translated into the functional 
currency at the exchange rate at transaction date. 

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial Statements71

Notes to the Consolidated Financial Statements (continued)

Foreign operations

(c) Cash flow statement

The assets and liabilities of foreign operations, including goodwill and fair value adjustments arising on 
acquisition, and of intercompany loans with a permanent nature (quasi-equity) are translated to Euro at 
exchange rates at the reporting date. The income and expenses of foreign operations are translated to Euro 
at exchange rates approximating to the exchange rates ruling at the dates of the transactions, except for 
foreign operations in hyperinflationary economies. In 2019 HEINEKEN did not have any significant foreign 
operations in hyperinflationary economies.

Foreign currency differences are recognised in other comprehensive income and are presented within 
equity in the translation reserve. However, if the operation is not a wholly owned subsidiary, the relevant 
proportionate share of the translation difference is allocated to the non-controlling interests. The cumulative 
amount in the translation reserve is (either fully or partly) reclassified to the income statement upon disposal 
(either fully or partly) or liquidation. 

Exchange rates of key currencies

The following exchange rates, for the most important countries in which HEINEKEN has operations, were 
used while preparing these consolidated financial statements.

The cash flow statement is prepared using the indirect method. Assets and liabilities acquired as part 
of a business combination are included in investing activities (net of cash acquired). Dividends paid to 
shareholders are included in financing activities. Dividends received are classified as operating activities, 
as well as interest paid. 

(d) Offsetting financial instruments

If HEINEKEN has a legal right to offset financial assets with financial liabilities and if HEINEKEN intends 
either to settle on a net basis or to realise the asset and settle the liability simultaneously, financial assets 
and liabilities are presented in the statement of financial position as a net amount.

In €

Brazilian Real (BRL)

Great Britain Pound (GBP)

Mexican Peso (MXN)

Nigerian Naira (NGN)

Polish Zloty (PLN)

Russian Ruble (RUB)

Singapore Dollar (SGD)

United States Dollar (USD)

Vietnamese Dong in 1,000 (VND)

Year-end  
2019

Year-end  
2018

%

Average 
2019

(1.6)

0.2265

1.1396

Average 
2018

0.2322

1.1303

0.2215

1.1754

0.0476

0.0024

0.2348

0.0143

0.6618

0.8902

0.0385

0.2250

1.1179

0.0446

0.0024

0.2327

0.0125

0.6414

0.8734

0.0376

5.1

6.7

–

0.9

14.4

3.2

1.9

2.4

0.0464

0.0440

0.0025

0.2327

0.0138

0.6548

0.8932

0.0384

0.0024

0.2347

0.0135

0.6279

0.8466

0.0368

%

(2.5)

0.8

5.5

4.2

(0.9)

2.2

4.3

5.5

4.3

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial StatementsNotes to the Consolidated Financial Statements (continued)

6  Operating activities 

6.1  Operating segments

HEINEKEN distinguishes five reportable segments: Europe, Americas, Africa, Middle East & Eastern Europe, Asia Pacific and Head Office & Other/eliminations. In below table information is provided about these 
reportable segments:

72

In millions of €

Net revenue (beia)1
Third party revenue2

Interregional revenue

Revenue
Excise tax expense3

Net revenue

Other income

Operating profit

Net finance expenses
Share of profit of associates and joint ventures

Income tax expense

Profit
Attributable to:

Shareholders of the Company (net profit)

Non-controlling interests

Operating profit reconciliation
Operating profit

Eia1

Operating profit (beia)1

Europe

Americas

Africa, Middle East & 
Eastern Europe

Asia Pacific

Head Office &
Other/eliminations

Note

2019

10,629

12,601

758

2018*

10,348

12,351

702

13,359

13,053

(2,728)

(2,687)

10,631

10,366

6.2

12

28

2019

7,429

7,656

32

7,688

(181)

7,507

9

2018*

6,781

6,928

27

6,955

(174)

6,781

19

2019

3,370

4,106

–

4,106

(737)

3,369

1

2018

3,051

3,724

–

3,724

(673)

3,051

2

2019

3,205

4,106

2

4,108

(906)

3,202

73

2018

2,919

3,701

3

3,704

(785)

2,919

4

2019

(740)

52

(792)

(740)

–

Consolidated

2019

23,894

28,521

–

2018*

22,471

26,811

–

28,521

26,811

2018

(628)

107

(732)

(625)

(3)

(4,552)

(4,322)

(740)

(628)

23,969

22,489

–

22

95

75

1,286

1,279

1,176

949

369

211

934

779

(132)

(97)

3,633

3,121

11.1

10.3

12.1

17

15

67

124

40

37

44

38

(4)

(4)

(513)

164

(910)

(485)

210

(741)

2,374

2,105

2,166

208

1,913

192

1,286

150

1,436

1,279

173

1,452

1,176

28

1,204

949

169

1,118

369

39

408

211

200

411

934

151

1,085

779

164

943

(132)

18

(114)

(97)

(19)

(116)

3,633

387

4,020

3,121

687

3,808

* Restated for IAS 37. Refer to note 4 for further details.

1 Note that this is a non-GAAP measure. Due to rounding, this balance will not always cast.

2 Includes other revenue of €356 million in 2019 (2018: €389 million). 

3 Next to the €4,552 million of excise tax expense included in revenue (2018: €4,322 million), €1,813 million of excise tax expense is collected on behalf of third parties and excluded from revenue (2018: €1,568 million).

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial StatementsNotes to the Consolidated Financial Statements (continued)

73

In millions of €

Current segment assets

Non-current segment assets

Investments in associates and joint ventures

Total segment assets
Unallocated assets

Total assets

Segment liabilities
Unallocated liabilities

Total equity

Total equity and liabilities
Purchase of owned P,P&E

Acquisition of goodwill

Purchases of intangible assets

Depreciation owned of P,P&E

(Impairment) and reversal of impairment of owned P,P&E

Amortisation of intangible assets

(Impairment) and reversal of impairment of 
intangible assets

* Restated for IAS 37. Refer to note 4 for further details.

Note

Europe

Americas

2019

2,918

12,417

305

2018*

2,816

11,449

296

2019

2,286

9,149

864

2018*

2,425

8,055

909

15,640

14,561

12,299

11,389

Africa, Middle East & 
Eastern Europe

Asia Pacific

Head Office &
Other/eliminations

Consolidated

2019

1,451

2,543

237

4,231

2018

1,356

2,299

213

2019

1,239

7,586

3,452

3,868

12,277

2018

1,487

7,368

590

9,445

2019

394

875

10

2018

1,359

894

13

2019

8,288

32,570

4,868

1,279

2,266

45,726

778

2018*

9,443

30,065

2,021

41,529

622

46,504

42,151

4,441

4,765

2,760

2,564

1,590

1,386

1,127

1,093

2,664

1,116

8.2

8.1

8.1

8.2

8.2

8.1

8.1

706

33

85

(538)

–

(76)

590

10

47

(510)

–

(56)

617

13

43

(322)

–

(117)

546

(23)

31

(273)

–

(131)

–

–

–

–

426

23

17

(244)

(9)

(9)

(8)

434

29

8

(237)

(133)

(8)

263

253

–

9

(135)

(43)

(160)

7

9

(122)

–

(159)

(21)

(12)

–

17

–

32

(11)

–

(37)

–

12,582

16,611

17,311

46,504

2,029

69

186

10,924

15,519

15,708

42,151

1,836

23

167

(1,250)

(1,155)

(52)

(399)

(133)

(384)

13

–

72

(13)

–

(30)

–

(20)

(21)

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial Statements74

Notes to the Consolidated Financial Statements (continued)

Reconciliation of segment profit or loss 

The table below presents the reconciliation of operating profit before exceptional items and amortisation of 
acquisition-related intangibles (operating profit beia) to profit before income tax.

  Accounting policies

Segment reporting

In millions of €

Operating profit (beia)
Amortisation of acquisition-related intangible assets included 
in operating profit

Exceptional items included in operating profit

Share of profit of associates and joint ventures

Net finance expenses

Profit before income tax

* Restated for IAS 37. Refer to note 4 for further details.

2019

4,020

(309)

(78)

164

(513)

2018*

3,808

(311)

(376)

210

(485)

3,284

2,846

The 2019 exceptional items and amortisation of acquisition-related intangibles in operating profit amounts 
to €387 million (2018: €687 million). This amount consists of:

 – €309 million (2018: €311 million) of amortisation of acquisition-related intangibles recorded in 

operating profit. 

 – €78 million (2018: €376 million) of exceptional items recorded in operating profit. This includes 

€78 million exceptional benefits on revenue, mainly relating to tax credits in Brazil (no impact in 2018) and 
€2 million exceptional excise tax expenses (2018: €18 million exceptional excise tax benefit), €91 million of 
restructuring expenses (2018: €122 million), €85 million of impairments (2018: €183 million mainly in the 
DRC), €57 million net gain on disposals, mainly relating to the sale of operating entities in China and Hong 
Kong (2018: €4 million net gain) and €35 million of other net exceptional expenses (2018: €94 million).

  Accounting estimates and judgements

Due to the complexity and variety in tax legislations, significant judgement is applied in the assessment of 
whether excise tax expenses are borne by HEINEKEN or collected on behalf of a third party. 

HEINEKEN makes estimates when determining discount accruals in revenue at year-end, specifically for 
conditional discounts. Refer to note 7.3 for more explanation on how discount accruals are estimated.

Operating segments are reported in a consistent manner with the internal reporting provided to the 
Executive Board, which is considered to be HEINEKEN’s chief operating decision-maker. An operating 
segment is a component of HEINEKEN that engages in business activities from which it may earn revenues 
and incur expenses, including revenues and expenses that relate to transactions with any of HEINEKEN’s 
other components. All operating segments’ operating results are reviewed regularly by the Executive Board to 
make decisions about resources to be allocated to the segment and to assess its performance, and for which 
discrete financial information is available. 

The first four reportable segments as presented in the segmentation tables are HEINEKEN’s business regions. 
These business regions are each managed separately by a Regional President, who reports to the Executive 
Board, and is directly accountable for the functioning of the segment’s assets, liabilities and results. The Head 
Office operating segment falls directly under the responsibility of the Executive Board. The Executive Board 
reviews the performance of the segments based on internal management reports on a monthly basis.

Segment results, assets and liabilities that are reported to the Executive Board include items directly 
attributable to a segment as well as those that can be allocated on a reasonable basis. Unallocated result 
items comprise net finance expenses and income tax expenses. Unallocated assets mainly comprise 
deferred tax assets. 

Segment capital expenditure is the total cost incurred during the period to acquire P,P&E and intangible 
assets other than goodwill. 

Performance is measured based on operating profit (beia), as included in the internal management reports 
that are reviewed by the Executive Board. Beia stands for ‘before exceptional items and amortisation of 
acquisition-related intangibles’. Exceptional items are defined as items of income and expense of such size, 
nature or incidence, that in the view of management their disclosure is relevant to explain the performance 
of HEINEKEN for the period. Exceptional items include, amongst others, impairments (and reversal of 
impairments) of goodwill and fixed assets, gains and losses from acquisitions and disposals, redundancy 
costs following a restructuring, past service costs and curtailments, the tax impact on exceptional items 
and tax rate changes (the one-off impact on deferred tax positions). Operating profit and operating profit 
(beia) are not financial measures calculated in accordance with IFRS. Operating profit (beia) is used to 
measure performance as management believes that this measurement is the most relevant in evaluating 
the results of the segments. Beia adjustments are also applied on other metrics. The presentation of these 
financial measures may not be comparable to similarly titled measures reported by other companies due 
to differences in the ways the measures are calculated.

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial Statements75

Other discounts include listing and shelving visibility fees charged by the customer whereby the 
payments to customers are closely related to the volumes sold. HEINEKEN assesses the substance of 
contracts with customers to determine the classification of payments to customers as either discounts 
or marketing expenses. 

Discounts are accounted for as a reduction of revenue. Only when these payments to customers relate to 
a distinct service, the amount is classified as operating expense.

Excise tax expense

Local tax authorities impose multiple taxes, duties and fees. These include excise on sale or production of 
alcoholic beverages, environmental taxes on the use of certain raw materials or packaging materials, or the 
energy consumption in the production process. Excise duties are very common in the beverage industry, but 
levied differently amongst the countries HEINEKEN operates in. HEINEKEN performs a country by country 
analysis to assess whether the excise duty are sales-related or effectively a production tax. In most countries 
excise duties are effectively a production tax as excise duties become payable when goods are moved 
from bonded warehouses and is not based on the sales value. In these countries, increases in excise duty 
are not always (fully) passed on to customers and HEINEKEN cannot, or can only partly, reclaim the excise 
duty in the case products are eventually not sold to customers. Excise tax is borne by HEINEKEN for these 
countries and shown as expenses. Only for those countries where excise is levied at the moment of the sales 
transaction and excise is based on the sales value, the excise duties are collected on behalf of a tax authority 
and consequently deducted from revenue. Due to the complexity and variety in tax legislations, significant 
judgement is applied in the assessment whether taxes are borne by HEINEKEN or collected on behalf of 
a third party. 

To provide transparency on the impact of the accounting for excise, HEINEKEN presents the excise 
tax expense on a separate line below revenue in the consolidated income statement. A subtotal called 
‘Net revenue’ was added in 2018. This ‘Net revenue’ subtotal is ‘revenue’ as defined in IFRS 15 (after 
discounts) minus the excise tax expense for those countries where the excise is borne by HEINEKEN.

Notes to the Consolidated Financial Statements (continued)

HEINEKEN has multiple distribution models to deliver goods to end customers. There is no reliance on 
major clients. Deliveries to end consumers are done in some countries via own wholesalers or own pubs, in 
other markets directly and in some others via third parties. As such, distribution models are country-specific 
and diverse across HEINEKEN. In addition, these various distribution models are not centrally managed or 
monitored. Consequently, the Executive Board is not allocating resources and assessing the performance 
based on business type information and therefore no segment information is provided on business type.

Inter-segment transfers or transactions are determined on an arm’s length basis. As net finance expenses 
and income tax expenses are monitored on a consolidated level (and not on an individual regional basis) 
and regional presidents are not accountable for that, net finance expenses and income tax expenses are 
not provided for the reportable segments.

Revenue

The majority of HEINEKEN’s revenue is generated by the sale and delivery of products to customers. 
The product portfolio of HEINEKEN mainly consists of beer, soft drinks and cider. Products are mostly own-
produced finished goods from HEINEKEN’s brewing activities, but also contain purchased goods for resale 
from HEINEKEN’s wholesale activities. HEINEKEN’s customer group can be split between on-trade customers 
like cafés, bars and restaurants and off-trade customers like retailers and wholesalers. Due to HEINEKEN’s 
global footprint its revenue is exposed to strategic and financial risks that differ per region. 

Revenue is recognised when control over products has transferred and HEINEKEN fulfilled its performance 
obligation to the customer. For the majority of the sales, control is transferred either at delivery of the 
products or upon pickup by the customer from HEINEKEN’s premises. 

Revenue recognised is based on the price specified in the contract, net of returns, discounts, sales taxes 
and excise taxes collected on behalf of third parties. 

Other revenues include rental income from pubs & bars, royalties, income from wholesale activities, pub 
management services and technical services to third parties. Royalties are sales-based and recognised 
in profit or loss (consolidated income statement) on an accrual basis in accordance with the relevant 
agreement. Rental income, income from wholesale activities, pub management services and technical 
services are recognised in profit or loss when the services have been delivered.

Discounts

HEINEKEN uses different types of discounts depending on the nature of the customer. Some discounts 
are unconditional, like cash discounts, early payment discounts and temporary promotional discounts. 
Unconditional discounts are recognised at the same moment of the related sales transaction.

HEINEKEN also provides conditional discounts to customers. These contractually agreed conditions 
include volume and promotional rebates. Conditional discounts are recognised based on estimated target 
realisation. The estimation is based on accumulated experience supported by historical and current sales 
information. A discount accrual is recognised at each reporting date for discounts payable to customers 
based on their expected or actual volume up to that date.

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial Statements76

Notes to the Consolidated Financial Statements (continued)

6.2  Other income

Other income includes the gain from sale of P,P&E and intangible assets. It also includes gains from the sale 
of subsidiaries, joint ventures and associates. These transactions do not arise from contracts with customers 
and are therefore presented separately from revenue.

In millions of €

Gain on sale of property, plant and equipment

Gain on sale of intangible assets

Gain on sale of subsidiaries, joint ventures and associates

2019

2018

20

–

75

95

31

2

42

75

Other expenses mainly include consulting expenses of €219 million (2018: €192 million), telecom 
and office automation of €272 million (2018: €239 million), warehousing expenses of €195 million 
(2018: €187 million), travel expenses of €150 million (2018: €158 million) and other taxes of €75 million 
(2018: €56 million). As a result of the implementation of IFRS 16, other expenses include expenses for 
short-term leases of €73 million and low value leases of €39 million, compared to €375 million reported in 
2018 for operating lease expenses. The majority of the operating lease expenses are now reported under 
amortisation, depreciation and impairments and interest expenses (refer to notes 6.6 and 11.1).

  Accounting policies

Expenses are recognised based on accrual accounting. This means that expenses are recognised when the 
product is received or the service is provided regardless of when cash outflow takes place.

In 2019, other income mainly relates to the preliminary gain on sale of HEINEKEN’s operating entities in 
China and Hong Kong (refer to note 10.2).

6.4  Personnel expenses

  Accounting policies

Other income is recognised in profit or loss when control over the sold asset is transferred to the buyer. 
The amount recognised as other income equals the proceeds obtained from the buyer minus the carrying 
value of the sold asset. 

6.3  Raw materials, consumables and services

In millions of €

Raw materials

Non-returnable packaging

Goods for resale

Inventory movements

Marketing and selling expenses

Transport expenses

Energy and water

Repair and maintenance

Other expenses

*  Restated for IAS 37. Refer to note 4 for further details.

2019

2,068

4,058

1,501

(75)

2,632

1,325

572

519

1,992

14,592

2018*

1,897

3,624

1,533

(43)

2,494

1,266

529

527

2,174

14,001

The average number of full-time equivalent (FTE) employees, excluding contractors, in 2019 was 85,853 
(2018: 85,610 FTE), divided per region as follows:

Average number of FTE per region

40,000

30,000

29,045 28,345

32,694 33,081

E
T
F
f
o
r
e
b
m
u
N

20,000

10,000

14,375 13,974

9,739 10,210

2019

2018

Europe

Americas

Africa, Middle East 
& Eastern Europe

Asia Pacific

The decrease in Asia Pacific is mainly due to the sale of operating entities in China and Hong-Kong. 
Within Europe 4,120 FTE are based in the Netherlands (2018: 4,027 FTE).

HEINEKEN employees are granted with compensations such as salaries and wages, pensions (refer to 
note 9.1) and share-based payments (refer to note 6.5). Other personnel expenses include expenses for 
contractors of €183 million (2018: €168 million) and restructuring costs of €84 million (2018: €111 million). 
Restructuring provisions are disclosed in note 9.2.

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial Statements 
 
 
77

Notes to the Consolidated Financial Statements (continued)

In millions of €

Wages and salaries

Compulsory social security contributions

Contributions to defined contribution plans

Expenses/(income) related to defined benefit plans

Expenses related to other long-term employee benefits

Equity-settled share-based payment plan

Other personnel expenses

Note

9.1

6.5

2019

2,536

386

58

78

12

31

779

3,880

2018

2,444

386

51

105

(9)

48

724

3,749

  Accounting policies

Personnel expenses are recognised when the related service is provided. For more details on accounting 
policies related to post-retirements obligation and share-based payments refer to note 9.1 and 
6.5 respectively. 

6.5  Share-based payments

HEINEKEN has the following share-based compensation plans: Long-term incentive plan, Extraordinary 
share plan and Matching share plan (as part of the Short-term incentive plan of the Executive Board).

Long-term incentive plan (LTIP)
HEINEKEN has a performance-based Long-term incentive plan (LTIP) for the Executive Board and senior 
management. Under this LTIP, share rights are conditionally awarded to participants on an annual basis. 
The vesting of these rights is subject to the performance of Heineken N.V. on specific internal performance 
conditions and continued service over a three calendar year period by the employee. The share rights are 
not dividend-bearing during the performance period.

The performance conditions for LTIP are Organic Net Revenue growth, Organic Operating Profit beia growth, 
Earnings Per Share beia growth and Free Operating Cash Flow.

At target performance 100% of the awarded share rights vest. At threshold performance 50% of the 
awarded share rights vest and at maximum performance, 200% of the awarded share rights vest.

The grant date, fair market value (FMV) at grant date, service period and vesting date for the LTIP are 
visualised below:

Overview LTIP

LTI Plan

31-12-2016

31-12-2017

31-12-2018

31-12-2019

31-12-2020

31-12-2021

2017-2019

grant date 
FMV €66.88

performance period

vesting date

2018-2020

2019-2021

grant date 
FMV €82.46

performance period

vesting date

grant date 
FMV €72.48

Total LTIP expenses  
recognised in 2019

performance period

vesting date

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial Statements78

Notes to the Consolidated Financial Statements (continued)

The number of outstanding share rights and the movement over the year under the LTIP of the Executive 
Board and senior management are as follows:

  Accounting estimates

Outstanding as at 1 January
Granted during the year

Forfeited during the year

Vested previous year

Performance adjustment

Outstanding as at 31 December

Share price as at 31 December

Number of share 
rights 2019

Number of share 
rights 2018

2,047,880

2,266,642

531,949

(157,276)

(617,012)

(59,523)

444,556

(124,039)

(699,032)

159,753

1,746,018

2,047,880

94.92

77.20

At vesting, HEINEKEN deducts a number of shares to cover payroll taxes and mandatory withholdings on 
behalf of the individual employees. Therefore, the number of Heineken N.V. shares to be received by LTIP 
participants is a net (after tax) number. Ownership of the vested LTIP 2017-2019 shares will transfer to the 
Executive Board members shortly after publication of the annual results in 2020 and to senior management 
on 1 April 2020. 

Other share-based compensation plans
Under the extraordinary share plans for senior management 2,500 shares were granted in 2019 and 
7,025 (gross) shares were vested in 2019. These extraordinary grants only have a service condition and vest 
between one and five years. The expenses relating to these additional grants are recognised in profit or loss 
during the vesting period. Expenses recognised in 2019 are €0.2 million (2018: €0.4 million).

The grant date fair value is calculated by adjusting the share price at grant date for estimated foregone 
dividends during the performance period, as the participants are not entitled to receive dividends during 
that period. The foregone dividends are estimated by applying HEINEKEN’s dividend policy on the latest 
forecasts of net profit (beia).

At each balance sheet date, HEINEKEN uses its latest forecasts to calculate the expected realisation on 
the performance targets per plan. The number of shares are adjusted to the new target realisation and 
HEINEKEN increases/decreases the total plan cost. The cumulative effect is recorded in the profit or loss, 
with a corresponding adjustment to equity.

Expenses related to employees that voluntarily leave HEINEKEN are reversed as they will not receive any 
shares from the LTIP. The expense calculation includes the estimated future forfeiture. HEINEKEN uses 
historical information to estimate this forfeiture rate.

  Accounting policies

HEINEKEN’s share-based compensation plans are equity-settled share rights granted to the Executive Board 
and senior management. 

The grant date fair value is calculated by deducting expected foregone dividends from the grant date during 
the performance period share price. The costs of the share plans are adjusted for expected performance and 
forfeiture and spread evenly over the service period. 

Share-based compensation expenses are recorded in the profit or loss, with a corresponding adjustment 
to equity.

Matching shares granted to the Executive Board are disclosed in note 13.3.

6.6  Amortisation, depreciation and impairments

Personnel expenses 
The total share-based compensation expenses that are recognised in 2019 amount to €31 million 
(2018: €48 million).

In millions of €

Property, plant and equipment

Intangible assets

Note

2019

2018

Note

8.2

8.1

2019

1,540

419

1,959

2018

1,288

405

1,693

In millions of €

Share rights granted in 2016

Share rights granted in 2017

Share rights granted in 2018

Share rights granted in 2019

Total expense recognised in personnel expenses

6.4

–

13

8

10

31

17

18

13

–

48

As a result of the implementation of IFRS 16, Property, plant and equipment as presented in the table above 
includes the depreciation and impairment of ROU assets of €238 million (2018: nil).

  Accounting policies

Refer to note 8.1 for the accounting policy on impairments and amortisation and note 8.2 for the policy 
on depreciation.

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial StatementsNotes to the Consolidated Financial Statements (continued)

6.7  Earnings per share

The calculation of earnings per share for the period ended 31 December 2019 is based on the profit 
attributable to the shareholders of the Company (net profit) and the weighted average number of shares 
outstanding (basic and diluted) during the year ended 31 December 2019.

In € per share (basic or diluted) for the period ended 31 December

Basic earnings per share

Diluted earnings per share

* Restated for IAS 37. Refer to note 4 for further details.

2019

3.78

3.77

2018*

3.36

3.35

Refer to the table below for the information used in the calculation of the basic and diluted earnings 
per share.

79

7  Working capital

7.1 

Inventories

Inventory balances include raw and packaging materials, work in progress, spare parts, goods for resale and 
finished products. 

In millions of €

Raw materials

Work in progress

Finished products

Goods for resale

Non-returnable packaging

Other inventories and spare parts

2019

403

252

488

339

283

448

2018

351

228

426

323

230

362

2,213

1,920

Weighted average number of shares – basic and diluted

Total number of shares issued

Effect of own shares held

Weighted average number of basic shares outstanding  
for the year
Dilutive effect of share-based payment plan obligations

Weighted average number of diluted shares outstanding  
for the year

2019

2018

576,002,613

576,002,613

(2,359,062)

(5,856,544)

During 2019 inventories were written down by €7 million to net realisable value (2018: €25 million).

573,643,551

570,146,069

  Accounting policies

573,560

517,563

574,217,111

570,663,632

Inventories are measured at the lower of cost and net realisable value. The cost of inventories is based 
on weighted average cost, and includes expenditure incurred in acquiring the inventories, production 
or conversion costs and other costs incurred in bringing them to their existing location and condition. 
Net realisable value is the estimated selling price in the ordinary course of business, less the estimated 
costs of completion and selling expenses. 

  Accounting policies

HEINEKEN presents basic and diluted earnings per share (EPS) data for its shares. Basic EPS is calculated by 
dividing the profit or loss attributable to shareholders of the Company by the weighted average number of 
shares outstanding during the year, adjusted for the weighted average number of own shares held in the 
year. Diluted EPS is determined by dividing the profit or loss attributable to shareholders by the weighted 
average number of shares outstanding, adjusted for the weighted average number of own shares held in the 
year and for the effects of all dilutive potential shares which comprise share rights granted to employees and 
the Executive Board. 

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial StatementsNotes to the Consolidated Financial Statements (continued)

7.2  Trade and other receivables

The movement in allowance for credit losses for trade and other receivables during the year was as follows: 

Trade and other receivables arise in the course of ordinary activities like the sale of inventory, proceeds for 
contract brewing or royalty fees. 

Allowance for credit losses 2019 – Trade and other receivables

80

In millions of €

Trade receivables

Other receivables

Trade receivables due from associates and joint ventures

Prepayments

2019

2,913

813

12

385

4,123

2018*

2,588

817

8

382

3,795

* Restated for IAS 37. Refer to note 4 for further details.

Trade and other receivables contain a net impairment loss of €65 million (2018: €38 million) from contracts 
with customers, which is included in expenses for raw materials, consumables and services.

The ageing of the trade and other receivables (excluding prepayments) as per reporting date can be shown 
as follows: 

In millions of €

Gross

Allowance

In millions of €

Gross

Allowance

2019

Total

4,172

(434)

3,738

2018*

Total

3,850

(437)

3,413

Not past due

0-30 days

31-120 days

2,814

(44)

2,770

455

(10)

445

313

(57)

256

Not past due

0-30 days

31-120 days

2,535

(38)

2,497

472

(5)

467

275

(44)

231

Past due

>120 days

590

(323)

267

Past due

>120 days

568

(350)

218

* Restated for IAS 37. Refer to note 4 for further details.

600

€
f
o
s
n
o

i
l
l
i

m
n
I

400

200

69

437

1

4

434

(73)

(4)

Balance as 
at 1 January

Changes in 
consolidation

Addition to
allowance

Allowance 
used

Allowance 
released

Effect of 
movements in 
exchange rates

Balance as at
31 December

In millions of €

Balance as at 1 January
Policy changes

Changes in consolidation

Addition to allowance

Allowance used

Allowance released

Effect of movements in exchange rates

Balance as at 31 December

  Accounting estimates

2019

437

–

1

69

(73)

(4)

4

434

2018

453

1

1

42

(49)

(4)

(7)

437

HEINEKEN determines on each reporting date the impairment of trade and other receivables using a 
model (e.g. flow rate method) which estimates the lifetime expected credit losses that will be incurred on 
these receivables. Individually significant financial assets are tested for impairment on an individual basis. 
The remaining financial assets are assessed collectively in groups that share similar credit risk characteristics. 
For more information on HEINEKEN’s credit risk exposure refer to note 11.5.

  Accounting policies

Trade and other receivables are held by HEINEKEN in order to collect the related cash flows. These receivables  
are measured at fair value and subsequently at amortised cost minus any impairment losses. Trade and 
other receivables are derecognised by HEINEKEN when substantially all risks and rewards are transferred 
or if HEINEKEN does not retain control over the receivables.

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial Statements 
 
 
 
81

Notes to the Consolidated Financial Statements (continued)

7.3  Trade and other payables

In the ordinary course of business, payable positions arise towards suppliers of goods and services, as well as 
to other parties. Refer to the table below for the different types of trade and other payables. 

Returnable packaging deposit liability
In certain markets, HEINEKEN has the legal or constructive obligation to take back the materials from the 
market. A deposit value is generally charged upon sale of the finished product, which is paid back when the 
empty returnable packaging material is returned. 

In millions of €

Trade payables

Accruals

Taxation and social security contributions

Interest

Dividends

Other payables

  Accounting estimates

2019

4,720

1,386

1,009

147

12

246

7,520

2018

4,016

1,334

1,060

164

19

298

6,891

In millions of €

Returnable packaging deposits

  Accounting estimates

2019

565

2018

569

The main accounting estimate relating to returnable packaging materials is determining the returnable 
packaging materials in the market and the expected return thereof. This is based on circulation times and 
losses of returnable packaging materials in the market. 

  Accounting policies

Returnable packaging materials

HEINEKEN makes estimates in the determination of discount accruals. When discounts are provided to 
customers, these reduce the transaction price and consequently the revenue. The conditional discounts in 
revenue (refer to note 6.1) are estimated based on accumulated experience supported by historical and 
current sales information. Expected sales volumes are determined taking into account (historical) sales 
patterns and other relevant information. A discount accrual is recognised for expected volume and year-end 
discounts payable to customers in relation to sales made until the end of the reporting period. 

Returnable packaging materials may be classified as Property, plant and equipment or inventory. 
The classification mainly depends on whether the ownership gets transferred and whether HEINEKEN has 
the legal or constructive obligation to buy back the materials.

Refer to note 8.2 for the general accounting policy on Property, plant and equipment. Specifically for 
Returnable packaging materials, the estimated useful life depends on the loss of the materials in the market 
as well as on HEINEKEN site.

  Accounting policies

Returnable packaging deposit liability

Trade and other payables are initially measured at fair value and subsequently at amortised cost. 
Trade payables are derecognised when the contractual obligation is either discharged, cancelled or expired. 

7.4  Returnable packaging materials

HEINEKEN uses returnable packaging materials such as glass bottles, crates and kegs in selling the finished 
products to the customer. 

Returnable packaging materials 
The majority of returnable packaging materials is classified as Property, plant and equipment. 
The category other fixed assets in Property, plant and equipment (refer to note 8.2) includes €922 million 
(2018: €882 million) of returnable packaging materials. 

HEINEKEN recognises a deposit liability when a legal or constructive obligation exists to reimburse the 
customer for returnable packaging materials that are returned. The returnable packaging deposit liability is 
based on the estimated returnable packaging materials in the market, the expected return thereof and the 
deposit value. 

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial StatementsNotes to the Consolidated Financial Statements (continued)

8  Non-current assets

8.1  Intangible assets

Intangible assets within HEINEKEN are mainly goodwill, brands and customer-related intangibles such as customer lists. The majority of intangible assets have been recognised by HEINEKEN as part of acquisitions. 
Refer to the table below for the historical cost per asset class and the movements during the year including amortisation. 

82

Transfer (to)/from assets classified as held for sale

10.2

In millions of €

Cost

Balance as at 1 January
Changes in consolidation and other transfers

Purchased/internally developed

Disposals

Effect of movements in exchange rates

Balance as at 31 December

Amortisation and impairment losses

Balance as at 1 January
Changes in consolidation and other transfers

Amortisation charge for the year

Impairment losses

Transfer (to)/from assets classified as held for sale

Disposals

Effect of movements in exchange rates

Balance as at 31 December

Carrying amount

As at 1 January

As at 31 December

Note

Goodwill

Brands

Customer- 
related 
intangibles

Contract-
based 
intangibles

Software, 
research and 
development 
and other

Total

Goodwill

Brands

Customer- 
related 
intangibles

Contract-
based 
intangibles

Software, 
research and 
development 
and other

2019

11,621

4,775

2,204

1,010

62

–

(5)

–

71

–

–

–

220

11,898

133

4,979

21

4

–

–

71

5

6

–

(3)

46

931

12

176

–

(73)

(9)

20,541

11,612

4,689

2,334

1,095

171

186

(5)

(76)

461

23

–

(59)

–

45

43

4

(4)

(1)

44

6

–

(65)

(109)

38

6

7

(79)

(28)

9

782

24

156

(1)

(27)

(3)

2,300

1,064

1,037

21,278

11,621

4,775

2,204

1,010

931

20,541

2018

Total

20,512

102

167

(208)

(165)

133

6.6

6.6

10.2

(427)

(865)

(992)

(269)

(529)

(3,082)

(407)

(738)

(959)

–

–

(6)

–

–

–

–

(134)

–

–

–

–

(135)

(6)

–

–

(27)

(36)

(433)

(1,026)

(1,169)

–

(43)

(6)

–

–

(10)

(328)

–

(87)

(2)

–

57

8

–

(399)

(20)

–

57

(65)

–

–

(20)

–

–

–

(553)

(3,509)

(427)

–

(127)

–

4

–

(4)

(865)

–

(140)

–

20

109

(22)

(992)

(270)

(9)

(50)

–

32

27

1

(468)

(2,842)

(23)

(67)

(1)

1

27

2

(32)

(384)

(21)

57

163

(23)

(269)

(529)

(3,082)

11,194

11,465

3,910

3,953

1,212

1,131

741

736

402

484

17,459

17,769

11,205

11,194

3,951

3,910

1,375

1,212

825

741

314

402

17,670

17,459

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial StatementsNotes to the Consolidated Financial Statements (continued)

Goodwill impairment testing
For the purpose of impairment testing, goodwill in respect of Europe, Americas (excluding Brazil) and Asia 
Pacific is allocated and monitored on a regional basis. For Brazil and subsidiaries within Africa, Middle East 
& Eastern Europe and Head Office, goodwill is allocated and monitored on an individual country basis. 
The total amount of goodwill of €11,465 million (2018: €11,194 million) is allocated to each (group of) 
Cash Generating Unit (CGU) as follows:

Goodwill per (group of) CGU

6,000

5,000

4,838

4,721

¤
f
o
s
n
o

i
l
l
i

m
n
I

4,000

3,000

2,000

1,000

2,266

2,201

2,958

2,877

571

580

352

335

480

480

Europe

Americas
(excluding Brazil)

Brazil

Africa, Middle East 
& Eastern Europe

Asia Pacific

Head Office

2019

2018

The carrying amount of a CGU is compared to the recoverable amount of the CGU. The recoverable 
amounts of the (group of) CGUs are based on the higher of the fair value less costs of disposal (FVLCD) 
and value in use calculations. For CGUs representing more than 95% of goodwill, the recoverable amount 
is based on a value in use model. Value in use is determined by discounting the future cash flows generated 
from the continuing use of the unit using a pre-tax discount rate. 

The key assumptions used for the value in use calculations are as follows: 

83

 – The beer price growth per year after the first three-year period is assumed to be at specific per country 

expected annual long-term inflation, based on external sources.

 – Cash flows after the first ten-year period (Europe five-year) are extrapolated using a perpetual growth rate 
equal to the expected annual long-term inflation, in order to calculate the terminal recoverable amount.

 – A per CGU-specific pre-tax Weighted Average Cost of Capital (WACC) was applied in determining the 

recoverable amount of the units.

The values assigned to the key assumptions used for the value in use calculations are as follows:

In %

Europe

Americas (excluding Brazil)

Brazil

Expected
annual
long-term  
inflation  
2023-2029

2.0

2.9

3.6

Expected
volume
growth rates  
2023-2029

0.9

2.7

–

Pre-tax WACC

8.5

12.1

17.0

Africa, Middle East & Eastern Europe

22.7–35.3

6.9–8.7

0.0–2.9

Asia Pacific

Head Office

13.5

7.9

3.4

2.0

3.9

0.9

CGUs for which the recoverable amount is based on a FVLCD model represent less than 5% of goodwill.

The outcome of goodwill impairment tests in 2019 resulted in impairment losses of €6 million (2018: nil).

Sensitivity to changes in assumptions
The outcome of a sensitivity analysis of a 100 basis points adverse change in key assumptions (lower 
growth rates or higher discount rates respectively) did not result in a materially different outcome of the 
impairment test. 

 – Cash flows are projected based on actual operating results and the three-year business plan. Cash flows 
for a further seven-year period (except for Europe, where a further two-year period was applied) were 
extrapolated using expected annual per country volume growth rates, which are based on external sources. 
Management believes that this period is justified due to the long-term development of the local beer 
business and past experiences.

Brands, customer-related and contract-based intangibles
The main brands capitalised are the brands acquired in various acquisitions. The main customer-related 
and contract-based intangibles relate to customer relationships (constituted either by way of a contractual 
agreement or by way of non-contractual relations) and re-acquired rights. 

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial Statements 
 
 
 
Notes to the Consolidated Financial Statements (continued)

  Accounting estimates and judgements

The cash flow projections used in the value in use calculations for goodwill impairment testing contain 
various judgements and estimations as described in the key assumptions for the value in use calculations.

For intangible assets, other than goodwill, estimates are required to determine the (remaining) useful lives. 
Useful lives are determined based on the market position (for brands), estimated remaining useful life of 
the customer relationships or the period of the contractual arrangements, or estimates on technical and 
commercial developments (for software/development expenditure).

84

Amortisation

Amortisation is calculated over the cost of the asset less its residual value. Intangible assets with a finite life 
are amortised on a straight-line basis over their estimated useful lives from the date they are available for 
use. The estimated useful lives are as follows: 

 – Strategic brands  

 – Other brands  

 – Customer-related and contract-based intangibles  

40–50 years 

15–25 years 

5–30 years 

3–12 years 

3–7 years 

3 years 

Amortisation is charged to profit or loss on a straight-line basis over the estimated useful life. 
HEINEKEN believes that straight-line depreciation most closely reflects the expected pattern of consumption 
of the future economic benefits embodied in the intangible asset.

 – Re-acquired rights  

 – Software  

 – Capitalised development costs  

  Accounting policies

Goodwill

Goodwill represents the difference between the fair value of the net assets acquired and the transaction 
price of the acquisition. Goodwill arising on the acquisition of associates and joint ventures is included in the 
carrying amount of the associates and joint ventures.

Goodwill is measured at cost less accumulated impairment losses. Goodwill is allocated to individual or groups 
of CGUs for the purpose of impairment testing and is tested annually for impairment. Negative goodwill 
is recognised directly in profit or loss as other income. An impairment loss in respect of goodwill cannot 
be reversed.

Brands, customer-related and contract-based intangibles

Brands, customer-related and contract-based intangibles acquired as part of a business combination are 
recognised at fair value. Otherwise these acquired intangibles are recognised at cost and amortised over 
the estimated useful life of the individual brand, respectively over the remaining useful life of the customer 
relationships or the period of the contractual arrangements.

Strategic brands are well-known international/local brands with a strong market position and an established 
brand name.

Software, research and development and other intangible assets

Purchased software is measured at cost less accumulated amortisation. Expenditure on internally developed 
software is capitalised when the expenditure qualifies as development activities, otherwise it is recognised in 
profit or loss when incurred.

Expenditure on research activities, undertaken with the prospect of gaining new technical knowledge, is 
recognised in profit or loss when incurred.

The amortisation method, useful lives and residual values are reassessed annually. Changes in useful lives 
or residual value are recognised prospectively. 

De-recognition of intangible assets

Intangible assets are derecognised when disposed or sold. Gains on sale of intangibles are presented in 
profit or loss as other income (refer to note 6.2); losses on sale are included in depreciation. Goodwill is 
derecognised when the related CGU is sold. 

Impairment of non-financial assets

At each reporting date HEINEKEN reviews the carrying amounts of its non-financial assets (except for 
inventories and deferred tax assets) to determine whether there is any indication of impairment. If any 
such indication exists, the recoverable amount is estimated. 

For the purpose of impairment testing, assets are grouped together into the smallest group of assets that 
generates cash inflows from continuing use. The CGU for other non-financial assets is often the operating 
company on country level. The recoverable amount of an asset or CGU is the higher of an asset’s FVLCD and 
value in use. In assessing value in use, the estimated future cash flows are discounted to their present value 
using a pre-tax discount rate that reflects current market assessments of the time value of money and risks 
specific to the asset or CGU. 

An impairment loss is recognised in profit or loss if the carrying amount of an asset or its CGU exceeds its 
recoverable amount. Impairment losses are first allocated to goodwill and then to the other assets in the 
unit on a pro rata basis. In respect of other assets, impairment losses recognised in prior periods are assessed 
at each reporting date for any indications that the loss has decreased or no longer exists. An impairment 
loss is reversed if there has been a change in the estimates used to determine the recoverable amount. 
An impairment loss is reversed only to the extent that the asset’s carrying amount does not exceed the 
carrying amount that would have been determined, net of depreciation or amortisation, if no impairment 
loss had been recognised.

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial StatementsNotes to the Consolidated Financial Statements (continued)

8.2  Property, plant and equipment

Property, plant and equipment (P,P&E) are fixed assets that are owned by HEINEKEN, as well as right of use (ROU) assets under a lease agreement. Owned and ROU assets are held for use in HEINEKEN’s operating 
activities. Refer to the table below for the split between owned assets and ROU assets as per balance sheet date: 

In millions of €

Property, plant and equipment – owned assets
Right of use assets
Property, plant and equipment

Note

4

2019

12,230
1,039
13,269

2018

11,359
–
11,359

Owned assets
The table below details the historical cost per asset class and the movements during the year for owned assets.

85

In millions of €

Cost
Balance as at 1 January
Changes in consolidation and other transfers
Purchases
Transfer of completed projects under construction
Transfer (to)/from assets classified as held for sale
Disposals
Effect of movements in exchange rates
Balance as at 31 December

Depreciation and impairment losses
Balance as at 1 January
Changes in consolidation and other transfers
Depreciation charge for the year
Impairment losses
Transfer to/(from) assets classified as held for sale
Disposals
Effect of movements in exchange rates
Balance as at 31 December

Carrying amount
As at 1 January
As at 31 December

Note

Land and
buildings

Plant and
equipment

Other  
fixed assets

Under
construction

6,978

25
62
328
(23)
(133)
181
7,418

(2,178)
–
(177)
(15)
8
25
(30)
(2,367)

8,872

23
91
737
–
(194)
109
9,638

(5,116)
–
(440)
(27)
–
190
(71)
(5,464)

5,344

8
411
327
(1)
(385)
74
5,778

(3,539)
–
(633)
(10)
–
378
(46)
(3,850)

998

3
1,465
(1,392)
–
(13)
16
1,077

–
–
–
–
–
–
–
–

6.6

6.6

2019

Total

22,192

59
2,029
–
(24)
(725)
380
23,911

(10,833)
–
(1,250)
(52)
8
593
(147)
(11,681)

Land and
buildings

Plant and
equipment

Other  
fixed assets

Under
construction

2018

Total

6,911

5
36
314
(89)
(132)
(67)
6,978

(2,089)
–
(161)
(29)
10
82
9
(2,178)

8,393

74
74
615
(108)
(105)
(71)
8,872

(4,706)
(64)
(416)
(89)
33
100
26
(5,116)

5,166

12
396
315
(31)
(517)
3
5,344

(3,460)
(6)
(578)
(15)
24
505
(9)
(3,539)

902

21,372

2
1,330
(1,244)
–
(1)
9
998

–
–
–
–
–
–
–
–

93
1,836
–
(228)
(755)
(126)
22,192

(10,255)
(70)
(1,155)
(133)
67
687
26
(10,833)

4,800
5,051

3,756
4,174

1,805
1,928

998
1,077

11,359
12,230

4,822
4,800

3,687
3,756

1,706
1,805

902
998

11,117
11,359

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial Statements86

Notes to the Consolidated Financial Statements (continued)

Land and buildings include the breweries and offices of HEINEKEN as well as stores, pubs and bars. The plant 
and machinery asset class contains all the assets needed in HEINEKEN’s brewing, packaging and filling 
activities. Other fixed assets mainly consist of returnable packaging materials, commercial fixed assets and 
furniture, fixtures and fittings. Refer to note 7.4 for further information on returnable packaging materials 
that are included in this category. 

Impairment losses 
In 2019 an impairment of Property, plant and equipment of €52 million was charged to profit or loss 
(2018: €133 million), relating to Asia Pacific and Africa, Middle East & Eastern Europe regions. 

Right of use (ROU) assets 
HEINEKEN leases stores, pubs, offices, warehouses, cars, (forklift) trucks and other equipment in the ordinary 
course of business. HEINEKEN has around 30,000 leases with a wide range of different terms and conditions, 
depending on local regulations and practice. Many leases contain extension and termination options, 
which are included in the lease term if HEINEKEN is reasonably certain to exercise an extension option and 
reasonably certain not to exercise a termination option. Refer to the table below for the carrying amount of 
ROU assets per asset class per balance sheet date: 

In millions of €

Land and buildings

Equipment

Carrying amount ROU assets as at 31 December

2019

807

232

1,039

2018

–

–

–

During 2019 €271 million was added to the ROU assets as a result of entering into new leases which did 
not exist at the beginning of the year and the remeasurement of existing leases. The depreciation and 
impairments of ROU assets during the financial year were as follows:

In millions of €

Land and buildings

Equipment

Depreciation and impairments for ROU assets

2019

158

80

238

2018

–

–

–

  Accounting estimates and judgements 

Estimates are required to determine the (remaining) useful lives of fixed assets. Useful lives are determined 
based on an asset’s age, the frequency of its use, repair and maintenance policy, technology changes in 
production and expected restructurings. 

HEINEKEN estimates the expected residual value per asset item. The residual value is the higher of the 
expected sales price (based on recent market transactions of similar sold items) or its material scrap value. 

Depreciation is charged to profit or loss on a straight-line basis over the estimated useful lives of items 
of P,P&E. HEINEKEN believes that straight-line depreciation most closely reflects the expected pattern of 
consumption of the future economic benefits embodied in the asset. 

Significant judgement is required to determine the lease term. The assessment of whether HEINEKEN 
is reasonably certain to exercise such options impacts the lease term, which as a result could affect the 
amount of lease liabilities and ROU assets recognised. 

  Accounting policies 

Owned assets 
A fixed asset is recognised when it is probable that future economic benefits associated with the P,P&E item 
will flow to HEINEKEN and when the cost of the P,P&E can be reliably measured. The majority of the P,P&E 
of HEINEKEN are owned assets, rather than leased assets. 

P,P&E are recognised at historical cost less accumulated depreciation and impairment losses. Historical cost 
includes all costs directly attributable to the purchase of an asset. The cost of self-constructed assets 
includes all directly attributable costs to make the asset ready for its intended use. Spare parts that meet the 
definition of P,P&E are capitalised and accounted for accordingly. If spare parts do not meet the recognition 
criteria of P,P&E, they are either carried in inventory or consumed and recorded in profit or loss.

Subsequent costs are capitalised only when it is probable that the expenses will lead to future economic 
benefits and can be measured reliably. The carrying amount of any component accounted for as a separate 
asset is derecognised when replaced. All other repairs and maintenance are charged to profit or loss during 
the reporting period in which they are incurred.

For the contractual commitments on ordered P,P&E refer to note 13.2.

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial StatementsNotes to the Consolidated Financial Statements (continued)

Depreciation and impairments 
Depreciation is calculated using the straight-line method, based on the estimated useful life of the asset 
class. The estimated useful lives of the main asset classes are as follows: 

 – Buildings 

 – Plant and equipment 

 – Other fixed assets 

30–40 years 

10–30 years 

3–10 years 

Land and assets under construction are not depreciated. When assets under construction are ready for their 
intended use, they are transferred to the relevant category and depreciation starts. All other P,P&E items are 
depreciated over their estimated useful life to the asset’s residual value. 

The depreciation method, residual value and useful lives are reassessed annually. Changes in useful lives 
or residual value are recognised prospectively. 

HEINEKEN reviews whether impairment triggers exist on Cash Generating Unit (CGU) level. When a 
triggering event exists, assets are tested for impairment (refer to note 8.1).

De-recognition of Property, plant & equipment 
P,P&E is derecognised when it is scrapped or sold. Gains on sale of P,P&E are presented in profit or loss 
as other income (refer to note 6.2); losses on sale are included in depreciation.

Right of use (ROU) assets

Definition of a lease

A contract is or contains a lease if it provides the right to control the use of an identified asset for a period 
of time in exchange for an amount payable to the lessor. The right to control the use of the identified asset 
exists when having the right to obtain substantially all of the economic benefits from use of that asset and 
when having the right to direct the use of that asset.

HEINEKEN as a lessee

At the start date of the lease, HEINEKEN (lessee) recognises a right of use (ROU) asset and a lease liability 
on the balance sheet. The ROU asset is initially measured at cost, and subsequently at cost less accumulated 
depreciation and impairment losses, and adjusted for certain remeasurements of the lease liability. 
For measurement of the lease liability, refer to note 11.3.

HEINEKEN applies the following practical expedients for the recognition of leases:

 – The short-term lease exemption, meaning that leases with a duration of less than a year are expensed 

in the income statement on a straight-line basis.

 – The low value lease exemption, meaning that leased assets with an individual value of €5 thousand 

or less if bought new, are expensed in the income statement on a straight-line basis.

87

HEINEKEN as a lessor 

A lease is classified as a finance lease when it transfers substantially all the risks and rewards relating to 
ownership of the underlying asset to the lessee. For contracts where HEINEKEN acts as an intermediate 
lessor, the subleases are classified with reference to the ROU asset.

Lease related notes

For lease liabilities, refer to note 11.3 Borrowings. For short-term and low value leases, refer to other expenses 
in note 6.3 Raw materials, consumables and services. For the lease receivables, refer to other receivables 
in note 8.4 Other non-current assets and other receivables in note 7.2 Trade and other receivables. For the 
contractual maturities of lease liabilities, refer to note 11.5 Credit, liquidity and market risk. 

8.3  Loans and advances to customers 

Loans and advances to customers are inherent to HEINEKEN’s business model. Loans to customers are 
repaid in cash on fixed dates while the settlement of advances to customers are linked to the sales volume 
of the customer. Loans and advances to customers are usually backed by collateral such as properties.

In millions of €

Loans to customers

Advances to customers

Loans and advances to customers

2019

55

222

277

2018

52

289

341

The movement in allowance for impairment losses for loans and advances to customers during the year was 
as follows:

Allowance for credit losses 2019 – Loans and advances to customers

¤
f
o
s
n
o

i
l
l
i

m
n
I

160

140

120

100

80

60

135

7

(56)

(3)

2

Balance as 
at 1 January

Addition to
allowance

Allowance 
used

Allowance 
released

Effect of 
movements in 
exchange rates

(6)

Other

79

Balance as at
31 December

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial Statements 
 
 
 
Notes to the Consolidated Financial Statements (continued)

88

In millions of €

Balance as at 1 January
Policy changes

Addition to allowance

Allowance used

Allowance released

Effect of movements in exchange rates

Other

Balance as at 31 December

  Accounting estimates 

2019

135

–

7

(56)

(3)

2

(6)

79

2018

145

(2)

5

(11)

–

1

(3)

135

The FVOCI investments primarily consist of equity securities. HEINEKEN designates these investments as 
FVOCI as these are not held for trading purposes. As at 31 December 2019 the investment of ¤241 million 
(2018: €331 million) in the Saigon Alcohol Beer and Beverages Corporation (‘SABECO’, Vietnam), is the 
main FVOCI equity investment. 

The other receivables include lease receivables of €167 million (2018: nil). Including the short-term 
portion of lease receivables, the average outstanding term of the lease receivables is 4.6 years (2018: N/A). 
The remainder of other receivables mainly originate from the acquisition of the beer operations of FEMSA 
and represent a receivable on the Brazilian authorities on which interest is calculated in accordance with 
Brazilian legislation. Collection of this receivable is expected to be beyond a period of five years. A part 
of the aforementioned receivables qualifies for indemnification towards FEMSA which are provided for.

HEINEKEN determines on each reporting date the impairment of loans and advances to customers 
using an expected credit loss model which estimates the credit losses over 12 months. Only in case a 
significant increase in credit risk occurs (e.g. more than 30 days overdue, change in credit rating, payment 
delays in other receivables from the customer) the credit losses over the lifetime of the asset are incurred. 
Individually significant financial assets are tested for impairment on an individual basis. The remaining 
financial assets are assessed collectively in groups that share similar credit risk characteristics. For more 
information on HEINEKEN’s credit risk exposure refer to note 11.5.

  Accounting policies

Loans and advances to customers are initially measured at fair value and subsequently at amortised cost 
minus any impairment losses.

8.4  Other non-current assets 

Other non-current assets mainly consist of Fair Value through Other Comprehensive Income (FVOCI) 
investments, prepayments and other receivables with a duration longer than 12 months.

In millions of €

Fair value through OCI investments

Non-current derivatives

Loans to joint ventures and associates

Long-term prepayments

Other receivables

Other non-current assets

* Restated for IAS 37. Refer to note 4 for further details.

Note

11.6

2019

408

2

38

439

368

2018*

501

35

9

466

209

1,255

1,220

Sensitivity analysis – equity securities

An increase or decrease of 1% in the share price of the equity securities at the reporting date would not 
have a material impact.

  Accounting estimates

HEINEKEN determines on each reporting date the impairment of other receivables using an expected credit 
loss model which estimates the credit losses over 12 months. Only in case a significant increase in credit 
risk occurs (e.g. more than 30 days overdue, change in credit rating, payment delays in other receivables 
from the customer) the credit losses over the lifetime of the asset are incurred. Individually significant other 
receivables are tested for impairment on an individual basis. The remaining financial assets are assessed 
collectively in groups that share similar credit risk characteristics. For more information on HEINEKEN’s credit 
risk exposure refer to Note 11.5.

  Accounting policies

Fair value through OCI investments

HEINEKEN’s investments in equity securities are classified as FVOCI. These investments are interests in 
entities where HEINEKEN has less than significant influence. This is generally the case by ownership of less 
than 20% of the voting rights. 

FVOCI investments are measured at fair value (refer to note 13.1). The fair value changes are recognised 
in OCI and presented within equity in the fair value reserve. Dividend income is recognised in profit or loss.

Non-current derivatives

Refer to the accounting policies on derivative financial instruments in note 11.6.

Other

The remaining non-current assets as presented in the table above are initially measured at fair value and 
subsequently at amortised cost minus any impairment losses. 

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial StatementsNotes to the Consolidated Financial Statements (continued)

9 

Provisions and contingent liabilities 

9.1  Post-retirement obligations 

HEINEKEN makes contributions to pension plans that provide pension benefits to (former) employees upon 
retirement, both via defined benefit as well as defined contribution plans. Other long-term employee benefits 
include long-term bonus plans, termination benefits, medical plans and jubilee benefits. Refer to note 6.4 
for the contribution to defined contribution plans. This note relates to HEINEKEN’s defined benefit pension 
plans. Refer to the table below for the present value of the defined benefit plans as at 31 December. 

In millions of €

Present value of unfunded defined benefit obligations

Present value of funded defined benefit obligations

Total present value of defined benefit obligations
Fair value of defined benefit plan assets

Present value of net obligations
Asset ceiling items

Defined benefit plans included under non-current assets

Recognised liability for defined benefit obligations
Other long-term employee benefits

2019

307

9,210

9,517

(8,541)

1,066

53

7

1,126

63

1,189

2018

251

8,260

8,511

(7,682)

829

51

7

887

67

954

The vast majority of benefit payments are from pension funds that are held in trusts (or equivalent), 
however, there is a small portion where HEINEKEN fulfils the benefit payment obligation as it falls due. 
Plan assets held in trusts are governed by Trustee Boards composed of HEINEKEN representatives 
and independent and/or member representation, in accordance with local regulations and practice in 
each country. The relationship and division of responsibility between HEINEKEN and the Trustee Board 
(or equivalent) including investment decisions and contribution schedules are carried out in accordance 
with the plan’s regulations. 

89

The defined benefit pension plans in the Netherlands and the United Kingdom represent the majority of the 
total defined benefit plan assets and the present value of the defined benefit obligations. Refer to the table 
below for the split of these plans in the total present value of the net obligations of HEINEKEN.

In millions of €

Total present value 
of defined benefit 
obligations

Fair value of defined 
benefit plan assets

Present value of 
net obligations

2019
UK

2018
UK

2019
NL

2018
NL

2019
Other

2018
Other

2019
Total

2018
Total

3,945

3,611

4,096

3,587

1,476

1,313

9,517

8,511

(3,529)

(3,276)

(3,939)

(3,488)

(983)

(918)

(8,541)

(7,682)

416

335

157

99

493

395

1,066

829

Defined benefit plan in the Netherlands 
HEINEKEN provides employees in the Netherlands with an average pay pension plan based on earnings up 
to the legal tax limit. Indexation of accrued benefits is conditional on the funded status of the pension fund. 
HEINEKEN pays contributions to the fund up to a maximum level agreed with the Board of the pension fund 
and has no obligation to make additional contributions in case of a funding deficit. In 2019, HEINEKEN’s 
cash contribution to the Dutch pension plan was at the maximum level. The same level is expected to be 
paid in 2020. As a result of an agreed final payment to settle a closed transitional plan, a one-off contribution 
of €85 million is expected to be paid in late 2020 or early 2021. Following this payment, the respective plan 
will be fully funded.

Defined benefit plan in the United Kingdom 
HEINEKEN’s UK plan (Scottish & Newcastle pension plan ‘SNPP’) was closed to future accrual in 2011 and 
the liabilities thus relate to past service before plan closure. Based on the triennial review finalised in early 
2019, HEINEKEN has renewed the funding plan (until 31 May 2023) including an annual deficit reduction 
contribution of GBP39.2 million in 2018, thereafter increasing with GBP1.7 million per year. At the end 
of 2018, an agreement (the Funding Agreement) was reached with the UK pension fund Trustees on a 
more conservative longer-term funding and investment approach towards 2030. This agreement has been 
formalised during 2019 and leads to a gradual decrease of investment risk. The current schedule of deficit 
recovery payments until May 2023 will remain in place. As of June 2023 deficit recovery payments will be 
conditional on the funding position of the pensions fund and will be capped on the current contribution level.

Defined benefit plans in other countries 
In a few other countries HEINEKEN offers defined benefit plans, which are individually not significant to 
HEINEKEN. The majority of these plans are closed for new participants.

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial StatementsNotes to the Consolidated Financial Statements (continued)

Movement in net defined benefit obligation

The movement in the net defined benefit obligation during the year is as follows:

Present value of  
defined benefit obligations

Fair value of defined  
benefit plan assets

Present value  
of net obligations

In millions of €

Balance as at 1 January

Included in profit or loss
Current service cost

Past service cost/(credit)

Administration expense

Effect of any settlement

Expense recognised in personnel expenses
Interest expense/(income)

Included in OCI
Remeasurement loss/(gain):

Actuarial loss/(gain) arising from

Demographic assumptions

Financial assumptions

Experience adjustments

Return on plan assets excluding interest income

Effect of movements in exchange rates

Other

Changes in consolidation and reclassification

Contributions paid:

By the employer

By the plan participants

Benefits paid

Settlements

Balance as at 31 December

Note

2019

8,511

2018

9,088

2019

(7,682)

2018

(7,908)

6.4

11.1

81

(1)

–

(5)

75

212

287

(93)

1,065

(125)

–

210

1,057

20

–

24

(382)

–

(338)

9,517

88

14

–

(1)

101

197

298

(177)

(329)

9

–

(10)

(507)

6

–

21

(395)

–

(368)

8,511

–

–

3

–

3

–

–

4

–

4

(182)

(179)

(166)

(162)

–

–

–

(579)

(190)

(769)

(4)

(175)

(24)

382

–

179

–

–

–

174

9

183

17

(170)

(23)

381

–

205

(8,451)

(7,682)

2019

829

81

(1)

3

(5)

78

30

108

(93)

1,065

(125)

(579)

20

288

16

23

(175)

–

–

–

(159)

1,066

(170)

(2)

(14)

–

(163)

829

90

2018

1,180

88

14

4

(1)

105

31

136

(177)

(329)

9

174

(1)

(324)

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial Statements91

Risks associated with defined benefit plans

Asset volatility 

The plan liabilities are calculated using a discount rate set with reference to AA corporate to corporate bond 
yields. If the return on the plan assets is less than the return on the liabilities implied by this assumption, 
this will create a deficit. Both the Netherlands and the UK plans hold a significant proportion of equities, 
which are expected to outperform corporate bonds in the long term, while providing volatility and risk in the 
short term.

In the Netherlands, an Asset-Liability Matching (ALM) study is performed at least on a triennial basis. 
The ALM study is the basis for the strategic investment policies and the (long-term) strategic investment mix. 
This resulted in a strategic asset mix comprising 38% of plan assets in equity securities, 30% in bonds, 12.5% 
in other investments, 10% in mortgage and 9.5% in real estate. The last ALM study was performed in 2018.

In the UK, an actuarial valuation is performed at least on a triennial basis. The valuation is the basis for the 
funding plan, strategic investment policies and the (long-term) strategic investment mix. Following the 2018 
valuation a strategic asset mix comprising 30% of plan assets in liability driven investments, 20% in equities, 
15% in corporate bonds, 15% in higher yielding credit, 15% in private markets and 5% in long lease property. 
As part of the Funding Agreement, the strategic asset mix will evolve between now and 2030 to provide 
a greater certainty of return, lower volatility and higher cash generation.

(602)

(597)

794

17

848

70

1,127

1,948

809

124

914

83

1,333

8,451

33

256

196

523

104

1,112

5,326

(537)

501

(12)

239

112

303

2,356

(504)

Interest rate risk 

757

184

762

216

1,415

7,682

A decrease in corporate bond yields will increase plan liabilities, although this will be partially offset by an 
increase in the value of the plans’ fixed rate instruments holdings.

In the Netherlands, interest rate risk is partly managed through fixed income investments. These investments 
match the liabilities for 23.4% (2018: 24.4%). In the UK, interest rate risk is partly managed through the 
use of a mixture of fixed income investments and interest rate swap instruments. These investments and 
instruments match 49% of the interest rate sensitivity of the total liabilities (2018: 34%).

Notes to the Consolidated Financial Statements (continued)

Defined benefit plan assets

In millions of €

Equity instruments:

Europe

Northern America

Japan

Asia other

Other

Debt instruments:

Quoted

Unquoted

579

1,051

196

122

339

2,287

–

–

–

–

69

69

2019

Total

579

1,051

196

122

408

Quoted

Unquoted

815

522

129

60

315

–

–

–

–

193

193

2018

Total

815

522

129

60

508

2,034

2,356

1,841

Bonds – investment grade

3,759

512

4,271

2,150

1,353

3,503

240

752

491

4,762

223

2,373

507

1,860

730

4,233

Bonds – non-investment 
grade

Derivatives

Properties and real estate

Cash and cash equivalents

Investment funds

Other plan assets

Balance as at 31 December

251

4,010

5

15

107

66

13

206

6,503

The HEINEKEN pension funds monitor the mix of debt and equity securities in their investment portfolios 
based on market expectations. Material investments within the portfolio are managed on an individual 
basis. Through its defined benefit pension plans, HEINEKEN is exposed to a number of risks, the most 
significant are detailed below.

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial StatementsNotes to the Consolidated Financial Statements (continued)

Inflation risk 

For the other defined benefit plans, the following actuarial assumptions apply as at 31 December:

92

Some of the pension obligations are linked to inflation. Higher inflation will lead to higher liabilities, although 
in most cases caps on the level of inflationary increases are in place to protect the plan against extreme 
inflation. The majority of the plan assets are either unaffected by or loosely correlated with inflation, 
meaning that an increase in inflation will increase the deficit. 

HEINEKEN provides employees in the Netherlands with an average pay pension plan, whereby indexation 
of accrued benefits is conditional on the funded status of the pension fund. In the UK, inflation is partly 
managed through the use of a mixture of inflation-linked derivative instruments. These instruments match 
49% of the inflation-linked liabilities (2018: 37%).

Life expectancy 

The majority of the plans’ obligations are to provide benefits for the life of the member, so increases in life 
expectancy will result in an increase in the plans’ liabilities. This is particularly significant in the UK plan, where 
inflation-linked increases result in higher sensitivity to changes in life expectancy. In 2015, the Trustee of 
HEINEKEN UK’s pension plan implemented a longevity hedge to remove the risk of a higher increase in life 
expectancy than anticipated for the 2015 population of pensioners. 

Principal actuarial assumptions as at the balance sheet date 
Based on the significance of the Dutch and UK pension plans compared with the other plans, the table 
below refers to the major actuarial assumptions for those two plans as at 31 December:

In %

Discount rate as at 31 December

Future salary increases

Future pension increases

The Netherlands

UK1

2019

0.9

2.0

0.5

2018

1.8

2.0

0.8

2019

2.1

–

2.9

2018

2.9

–

3.0

In %

2019

2018

2019

2018

2019

2018

Europe

Americas

Africa, Middle East 
& Eastern Europe

Discount rate as at 31 December

Future salary increases

Future pension increases

0.3–0.9

0.0–3.5

0.0–1.5

1.0–2.9

6.8–14.0

7.0–12.9

0.9–12.4

1.8–15.5

0.0–4.0

0.0–4.5

0.0–4.5

0.0–5.0

2.0–11.4

0.0–3.0

0.0–3.6

0.0–3.5

0.0–2.9

Medical cost trend rate

0.0–4.5

0.0–4.5

0.0–13.1

0.0–12.2

0.0–0.0

0.0–5.0

0.0–0.0

Assumptions regarding future mortality rates are based on published statistics and mortality tables. 
For the Netherlands, the rates are obtained from the ‘AG-Prognosetafel 2018’, fully generational. For the 
UK, the future mortality rates are obtained by applying the Continuous Mortality Investigation 2017 
projection model.

The weighted average duration of the defined benefit obligation at the end of the reporting period is 
18 years.

HEINEKEN expects the regular contributions to be paid for the defined benefit plans for 2020 to be in line 
with 2019. For the pension fund in the Netherlands, a one-off contribution of €85 million is expected to be 
paid in late 2020 or early 2021. 

Sensitivity analysis 
As at the reporting date, changes to one of the relevant actuarial assumptions that are considered 
reasonably possible, holding other assumptions constant, would have affected the defined benefit 
obligation by the following amounts:

31 December 2019

31 December 2018

1 The UK plan is closed for future accrual, leading to certain assumptions being equal to zero. 

Effect in millions of €

Increase in 
assumption

Decrease in 
assumption

Discount rate (0.5% movement)

(770)

Future salary growth  
(0.25% movement)

Future pension growth 
(0.25% movement)

Medical cost trend rate 
(0.5% movement)

Life expectancy (1 year)

17

365

6

393

884

(16)

(335)

(5)

(392)

Increase in 
assumption

(686)

48

341

4

339

Decrease in 
assumption

781

(46)

(316)

(3)

(341)

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial Statements93

Notes to the Consolidated Financial Statements (continued)

  Accounting estimates 

To make the actuarial calculations for the defined benefit plans, HEINEKEN needs to make use of 
assumptions for discount rates, future pension increases and life expectancy as described in this note. 
The actuarial calculations are made by external actuaries based on inputs from observable market 
data, such as corporate bond returns and yield curves to determine the discount rates used, mortality 
tables to determine life expectancy and inflation numbers to determine future salary and pension 
growth assumptions. 

  Accounting policies 

Defined contribution plans 
A defined contribution plan is a post-retirement plan for which HEINEKEN pays fixed contributions to a 
separate entity. HEINEKEN has no legal or constructive obligations to pay further contributions if the fund 
does not hold sufficient assets to pay out employees. 

Defined benefit plans 
A defined benefit plan is a post-retirement plan that is not a defined contribution plan. Typically, defined 
benefit plans define an amount of pension benefit that an employee will receive on retirement, usually 
dependent on one or more factors such as age, years of service and compensation. 

HEINEKEN’s net obligation in respect of defined benefit pension plans is calculated separately for each plan 
by estimating the amount of future benefits that employees have earned in return for their service in the 
current and prior periods; those benefits are discounted to determine its present value. The fair value of any 
defined benefit plan assets are deducted. The discount rate is the yield at balance sheet date on high-quality 
credit-rated bonds that have maturity dates approximating to the terms of HEINEKEN’s obligations and that 
are denominated in the same currency in which the benefits are expected to be paid. 

The calculations are performed annually by qualified actuaries using the projected unit credit method. 
When the calculation results in a benefit to HEINEKEN, the recognised asset is limited to the present value 
of economic benefits available in the form of any future refunds from the plan or reductions in future 
contributions to the plan. In order to calculate the present value of economic benefits, consideration is 
given to any minimum funding requirements that apply to any plan in HEINEKEN. An economic benefit is 
available to HEINEKEN if it is realisable during the life of the plan, or on settlement of the plan liabilities. 
When the benefits of a plan are changed, the expense or benefit is recognised immediately in profit or loss.

HEINEKEN recognises all actuarial gains and losses arising from defined benefit plans immediately in other 
comprehensive income and all expenses related to defined benefit plans in personnel expenses and other 
net finance income and expenses in profit or loss.

9.2  Provisions 

Provisions within HEINEKEN mainly relate to claims and litigation that arise in the ordinary course of 
business. The outcome depends on future events, which are by nature uncertain.

In millions of €

Balance as at  
1 January 2019*
Changes in accounting policy1

Provisions made during the year

Provisions used during the year

Provisions reversed during 
the year

Effect of movements 
in exchange rates

Unwinding of discounts

Balance as at  
31 December 2019
Non-current

Current

Claims and 
litigation

Taxes

Restruc-
turing

Onerous 
contracts

Other

Total

355

–

94

(6)

375

–

46

(21)

130

–

86

(54)

(119)

(63)

(8)

(3)

18

339

326

13

(1)

1

337

260

77

–

–

154

93

61

49

(11)

4

(1)

(12)

1

–

30

17

13

88

–

31

(11)

997

(11)

261

(93)

(26)

(228)

(2)

–

80

60

20

(5)

19

940

756

184

* Restated for IAS 37. Refer to note 4 for further details.

1 Change in accounting policy for IFRS 16. Refer to note 4 for further details.

Claims and litigation 
The provisions for claims and litigation of €339 million mainly relate to civil and labour claims in Brazil. 

Taxes
The provisions for taxes of €337 million do not relate to income tax within the scope of IAS 12 and mainly 
relate to Brazil. Tax legislation in Brazil is highly complex and subject to interpretation, therefore the timing 
of the cash outflows for these provisions is uncertain.

Restructuring 
The provisions for restructuring of €154 million (2018: €130 million) mainly relate to restructuring 
programmes in Spain and the Netherlands. 

Other provisions 
Included are, among others, surety and guarantees provided of €42 million (2018: €47 million).

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial Statements 
94

Notes to the Consolidated Financial Statements (continued)

  Accounting estimates 

In determining the likelihood and timing of potential cash out flows, HEINEKEN needs to make estimates. 
For claims, litigation and tax provisions HEINEKEN bases its assessment on internal and external legal 
assistance and established precedents. For large restructurings, management assesses the timing of the 
costs to be incurred, which influences the classification as current or non-current liabilities.

  Accounting policies 

A provision is a liability of uncertain timing or amount. A provision is recognised when HEINEKEN has a 
present legal or constructive obligation as a result of past events that can be estimated reliably, and it is 
probable (>50%) that an outflow of economic benefits will be required to settle the obligation. In case 
of accounting for business combinations, provisions are also recognised when the likelihood is less than 
probable, but more than remote (>5%). 

Provisions are measured at the present value of the expenditures expected to be required to settle the 
obligation, using a pre-tax rate that reflects the time value of money and the risks specific to the obligation. 
The increase in the provision due to passage of time is recognised as part of net finance expenses. 

Restructuring 

A provision for restructuring is recognised when HEINEKEN has approved a detailed and formal restructuring 
plan, and the restructuring has either commenced or has been announced publicly. Future operating losses 
are not provided for. The provision includes the benefit commitments in connection with early retirement 
and redundancy schemes. 

Onerous contracts 

A provision for onerous contracts is recognised when the expected benefits to be received by HEINEKEN are 
lower than the unavoidable cost of meeting its obligations under the contract. The provision is measured at 
the present value of the lower of the expected cost of terminating the contract, and the expected net cost of 
continuing with the contract. Before a provision is established, HEINEKEN recognises any impairment loss on 
the assets associated with that contract. 

9.3  Contingencies 

The best estimate of tax related contingent liabilities is €957 million (2018: €937 million), out of which 
€171 million (2018: €171 million) qualifies for indemnification. For several tax contingencies that were part  
of acquisitions, an amount of €306 million (2018: €369 million) has been recognised as provisions and other 
non-current liabilities in the balance sheet (refer to note 9.2).

Other contingencies 
The other contingencies relate to civil cases in Brazil. Management’s best estimate of the financial effect for 
these cases is €39 million (2018: €64 million). For the other contingencies that were part of acquisitions, an 
amount of €23 million (2018: €31 million) has been recognised as provisions in the balance sheet (refer to 
note 9.2).

Guarantees

In millions of €

Total 2019

Less than  
1 year

1-5 years

More than  
5 years

Total 2018

Guarantees to banks for 
loans (to third parties)

Other guarantees

Guarantees

332

1,019

1,351

47

330

377

280

378

658

5

311

316

325

959

1,284

Guarantees to banks for loans relate to loans and advances to customers, which are given to external parties 
in the ordinary course of business of HEINEKEN. HEINEKEN provides guarantees to the banks to cover the 
risk related to these loans.

  Accounting estimates and judgements 

HEINEKEN operates in a high number of jurisdictions, and is subject to a wide variety of taxes per 
jurisdiction. Tax legislation can be highly complex and subject to interpretation. As a result, HEINEKEN 
is required to exercise significant judgement in the recognition of taxes payable and determination of 
tax contingencies.

Also for the other contingencies, HEINEKEN is required to exercise significant judgement to determine 
whether the risk of loss is possible but not probable. Contingencies involve inherent uncertainties including, 
but not limited to, court rulings, negotiations between affected parties and governmental actions. 

HEINEKEN’s contingencies are mainly in the area of tax, civil cases (part of other contingencies) 
and guarantees.

  Accounting policies 

Tax 
The tax contingencies mainly relate to tax positions in Latin America and include a large number of cases 
with a risk assessment lower than probable but possible. Assessing the amount of tax contingencies is highly 
judgemental, and the timing of possible outflows is uncertain. 

A contingent liability is a liability of uncertain timing and amount. Contingencies are not recognised in the 
balance sheet because the existence can only be confirmed by occurrence or non-occurrence of one or more 
uncertain future events not wholly within the control of HEINEKEN or because the risk of loss is estimated 
to be possible (>5%) but not probable (<50%) or because the amount cannot be measured reliably. 

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial StatementsNotes to the Consolidated Financial Statements (continued)

10  Acquisitions, disposals and investments 

10.1  Acquisitions and disposals 

Acquisitions and disposals in 2019 
During 2019 no significant acquisitions or disposals took place. 

Prior year adjustments 
During 2019 all the provisional accounting periods of the 2018 acquisitions have been closed without 
material adjustments.

10.2  Assets or disposal groups classified as held for sale

The assets and liabilities below are classified as held for sale following the commitment of HEINEKEN 
to a plan to sell these assets and liabilities. Efforts to sell these assets and liabilities have commenced 
and are expected to be completed within one year. 

Assets held for sale and liabilities associated with assets classified as held for sale 

In millions of €

Current assets

Property, plant and equipment

Intangible assets

Other non-current assets

Assets classified as held for sale
Current liabilities

Non-current liabilities

Liabilities associated with assets classified as held for sale

2019

–

46

–

65

111

–

–

–

2018

34

183

153

31

401

(101)

(31)

(132)

In 2018 the assets and liabilities held for sale mainly related to HEINEKEN’s operating entities in China 
and Hong Kong, which have been sold as part of the strategic partnership with China Resources Enterprise, 
Limited (‘CRE’) and China Resources Beer (Holdings) Co. Ltd. (‘CR Beer’). This transaction was closed in 2019 
(refer to note 6.2).

  Accounting estimates and judgements 

HEINEKEN classifies assets or disposal groups as held for sale when they are available for immediate 
sale in its present condition and the sale is highly probable. HEINEKEN should be committed to the sale 
and it should be unlikely that the plan to sale will be withdrawn. This might be difficult to demonstrate 
in practice and involves judgement. 

95

  Accounting policies 

Assets or disposal groups comprising assets and liabilities, that are expected to be recovered primarily 
through sale rather than through continuing use are classified as held for sale. Immediately before 
classification as held for sale, the assets, or components of a disposal group, are measured at the lower 
of their carrying amount and FVLCD.

Intangible assets and P,P&E once classified as held for sale are not amortised or depreciated. In addition, 
equity accounting of equity-accounted investees ceases once classified as held for sale. 

10.3  Investments in associates and joint ventures 

HEINEKEN has interests in a number of joint ventures and associates. The total carrying amount of these 
associates and joint ventures was €4,868 million as at 31 December 2019 (2018: €2,021 million) and the 
total share of profit and other comprehensive income was €144 million in 2019 (2018: €174 million).

The investments in associates and joint ventures includes the interest of HEINEKEN in United Breweries Limited 
(UBL) in India. On 10 October 2018, officials from the Competition Commission of India visited UBL for an 
investigation in relation to allegations of price fixing. The related investigation report was communicated to UBL 
on 13 December 2019. Currently, UBL is in the process of reviewing the investigation report and preparing its 
response. As the decision of the Competition Commission of India is pending, UBL deems it not practicable at 
this stage to estimate its potential financial effect, if any.

The associate CRH (Beer) Limited (‘CBL’) is considered to be individually material. HEINEKEN holds a 
shareholding of 40% in CRH (Beer) Limited (‘CBL’) as of 29 April 2019. CBL holds a controlling interest of 51.67% 
in China Resources Beer (Holdings) Co. Ltd. (‘CR Beer’), a company incorporated in Hong Kong and listed on the 
Main Board of The Stock Exchange of Hong Kong Limited, operating in the beer business in China. Consequently, 
HEINEKEN has an effective 20.67% economic interest in CR Beer. Based on the closing share price of HKD43.10 
as at 31 December 2019 the fair value of this economic interest in CR Beer amounts to €3,304 million. 
The carrying amount of CBL as at 31 December 2019 amounts to €2,716 million.

Set out below is the summarised financial information of CR Beer, not adjusted for the percentage of ownership 
held by HEINEKEN. The financial information has been amended to reflect adjustments made by HEINEKEN 
when using the equity method (such as fair value adjustments). Due to a difference in reporting timelines the 
financial information is included with a two-month delay. This means that the financial information included 
relates to the period May-October 2019. The reconciliation of the summarised financial information to the 
carrying amount of the effective interest in CR Beer is also presented.

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial StatementsNotes to the Consolidated Financial Statements (continued)

96

In millions of €

Summarised balance sheet (100%)

Non-current assets

Current assets

Non-current liabilities

Current liabilities

Net assets

Reconciliation to carrying amount

Opening net assets1

Profit for the period

Other comprehensive income

Dividends paid

Closing net assets

Company’s share in %

Company’s share

Goodwill

Carrying amount

Summarised income statement (100%)

Revenue

Profit
Other comprehensive income

Total comprehensive income

Dividends received

1  On the acquisition date 29 April 2019.

Summarised financial information for equity accounted joint ventures and associates 
The following table includes, in aggregate, the carrying amount and HEINEKEN’s share of profit and OCI 
of joint ventures and associates (net of income tax):

In millions of €

Carrying amount of interests
Share of:

Profit or loss from 
continuing operations

Other comprehensive income

Joint ventures

2019

1,734

2018

1,748

Associates

20191

3,134

112

4

116

192

(37)

155

52

(24)

28

2018

273

18

1

19

1  The 2019 column includes the investment in CR Beer, which is considered to be individually material. The other joint ventures and associates are considered 
to be individually immaterial.

  Accounting policies 

Associates are those entities in which HEINEKEN has significant influence, but not control or joint control. 
Significant influence is generally obtained by ownership of more than 20% but less than 50% of the voting 
rights. Joint ventures (JVs) are the arrangements in which HEINEKEN has joint control. 

HEINEKEN’s investments in associates and joint ventures are accounted for using the equity method of 
accounting, meaning they are initially recognised at cost. The consolidated financial statements include 
HEINEKEN’s share of the net profit or loss of the associates and JVs whereby the result is determined using 
the accounting policies of HEINEKEN.

When HEINEKEN’s share of losses exceeds the carrying amount of the associate or joint venture, the 
carrying amount is reduced to nil and recognition of further losses is discontinued except to the extent 
that HEINEKEN has an obligation or has made a payment on behalf of the associate or JV.

2019

8,708

1,140

(1,470)

(2,577)

5,801

5,887

61

(86)

(61)

5,801

20.67%

1,199

1,517

2,716

2,500

61

(86)

(25)

13

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial Statements97

  Accounting policies 

Interest income and expenses are recognised as they accrue, using the effective interest method.

Dividend income is recognised in the income statement on the date that HEINEKEN’s right to receive 
payment is established, which is the ex-dividend date in the case of quoted securities.

11.2  Cash and cash equivalents 

Cash and cash equivalents comprise cash balances and call deposits. In general bank overdrafts form 
an integral part of HEINEKEN’s cash management and are included as a component of cash and cash 
equivalents for the purpose of the statement of cash flows. 

In millions of €

Cash and cash equivalents

Bank overdrafts

Cash and cash equivalents in the statement of cash flows

Note

11.3

2019

1,821

(1,134)

687

2018

2,903

(655)

2,248

Notes to the Consolidated Financial Statements (continued)

11  Financing and capital structure 

11.1  Net finance income and expense 

Interest expenses are mainly related to interest charges over the outstanding bonds, commercial paper 
and bank loans (refer to note 11.3). Other net finance income and expenses comprises dividend income, 
fair value changes of financial assets and liabilities measured at fair value, transactional foreign exchange 
gains and losses (on net basis), unwinding of discount on provisions and interest on the net defined 
benefit obligation. 

In millions of €

Interest income

Interest expenses

Dividend income from fair value through OCI investments

Net change in fair value of derivatives

Net foreign exchange gain/(loss)1

Unwinding discount on provisions

Interest on the net defined benefit obligation

Other

Other net finance income/(expenses)

Net finance income/(expenses)

*  Restated for IAS 37. Refer to note 4 for further details.

Note

9.2

9.1

2019

75

(529)

10

(14)

(25)

(19)

(26)

15

(59)

2018*

71

(492)

16

71

(102)

(17)

(31)

(1)

(64)

(513)

(485)

1  Transactional foreign exchange effects of working capital and foreign currency denominated loans, the latter being offset by net change in fair value 
of derivatives.

Interest expenses include the interest component of lease liabilities of €55 million (2018: N/A).

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial StatementsNotes to the Consolidated Financial Statements (continued)

The following table presents recognised ‘Cash and cash equivalents’ and ‘Bank overdrafts’, and the impact of 
the netting of gross amounts. The ‘Net amount’ below refers to the impact on HEINEKEN’s balance sheet if 
all amounts subject to legal offset rights are netted.

11.3  Borrowings 

HEINEKEN mainly uses bonds, commercial paper and bank loans to ensure sufficient financing to support 
its operations. Net interest-bearing debt is the key metric for HEINEKEN to measure its indebtedness.

98

In millions of €

Assets
Cash and cash equivalents

Liabilities
Bank overdrafts

Assets
Cash and cash equivalents

Liabilities
Bank overdrafts

Gross amounts 
offset in the 
statement 
of financial  
position

Net amounts 
presented in 
the statement 
of financial  
position

Amounts 
subject to  
legal offset 
rights

2019

Net  
amount

1,821

(600)

1,221

Gross  
amounts

1,821

(1,134)

–

–

Unsecured bond issues

Lease liabilities

Bank loans

Other interest-bearing 
liabilities

(1,134)

600

(534)

Deposits from third parties1

2018

Bank overdrafts

Total borrowings

11,774

1,003

462

127

–

–

13,366

In millions of €

Note

Non-current

3,241

(338)

2,903

(260)

2,643

(993)

338

(655)

260

(395)

HEINEKEN operates in a number of territories where there is limited availability of foreign currency resulting 
in restrictions on remittances. Mainly as a result of these restrictions, ¤342 million (2018: ¤330 million) 
of cash included in cash and cash equivalents is restricted for use by the Company, yet available for use 
in the relevant subsidiary’s day-to-day operations. 

  Accounting policies 

Cash and cash equivalents are initially recognised at fair value and subsequently at amortised cost.

HEINEKEN has cash pooling arrangements with legally enforceable rights to offset cash and overdraft 
balances. Where there is an intention to settle on a net basis, cash and overdraft balances relating to 
the cash pooling arrangements are reported on a net basis in the statement of financial position.

Market value of cross-
currency interest rate swaps

Cash and cash equivalents

11.5

11.2

Net interest-bearing 
debt position

1 Mainly employee deposits.

Current

1,014

255

22

568

693

1,134

3,686

2019

Total Non-current

Current

2018

Total

12,788

12,179

971

13,150

1,258

484

695

693

1,134

 – 

309

140

 – 

 – 

 – 

17

37

678

655

 – 

326

177

678

655

17,052

12,628

2,358

14,986

28

(1,821)

15,259

(2)

(2,903)

12,081

As at 31 December 2019, €103 million of the €484 million of bank loans is secured (2018: ¤97 million). 
As at 31 December 2019 other interest-bearing liabilities includes €532 million of commercial paper 
(2018: nil).

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial StatementsNotes to the Consolidated Financial Statements (continued)

Changes in borrowings 

In millions of €

Balance as at  
1 January 2019
Policy changes

Consolidation changes

Effect of movements 
in exchange rates

Addition of leases

Proceeds

(Re)payments

Transfer to liabilities 
held for sale

Interest paid over lease liability

Other

Balance as at  
31 December 2019

Unsecured 
bond  
issues

Lease 
liabilities

Bank 
 loans

Other 
interest-
bearing 
liabilities

Deposits 
from  
third 
parties

Derivatives 
used for 
financing 
activities

Assets and 
liabilities 
used for 
financing 
activities

13,150

–

326

177

678

(2) 14,329

–

–

97

–

516

(984)

–

–

9

1,252

4

29

268

–

–

15

(1)

–

–

8

–

–

–

–

1

–

335

1,339

98

–

–

38

–

–

1,252

27

164

268

2,288

(259)

(189)

(832)

(105)

(8)

(2,377)

(4)

(55)

23

–

–

(2)

–

–

3

–

–

21

–

–

–

(4)

(55)

54

12,788

1,258

484

695

693

28 15,946

99

Cash flows from financing activities are mainly generated by bonds, commercial paper, bank loans and 
other interest bearing liabilities presented above. Additionally, HEINEKEN also uses derivatives related 
to its financing, which can be recognised as assets or liabilities. The above table details the reconciliation 
of the liabilities and assets arising from financing activities to the cash flow from financing activities. 
Bank overdrafts form an integral part of HEINEKEN’s cash management and are included as a component 
of cash and cash equivalents for the purpose of the statement of cash flows. For more information on 
derivatives refer to note 11.6.

The interest rate on the net debt position as at 31 December 2019 was 3.0% (2018: 3.2%). This interest rate 
includes the first time impact of IFRS 16. The average maturity of the bonds as at 31 December 2019 was 
seven years (2018: eight years). 

Financing headroom 
The committed financing headroom at Group level was approximately €3.0 billion as at 31 December 2019 
and consisted of the undrawn revolving credit facility and centrally available cash minus commercial paper 
and other short-term borrowings. The financing headroom was lower than last year (2018: €5.2 billion) as 
HEINEKEN maintained higher cash balances in 2018 in anticipation of the settlement of the transactions 
related to CR Beer in China.

  Accounting estimates 

Significant judgement is required to determine the lease term and the incremental borrowing rate. 
The assessment of whether HEINEKEN is reasonably certain to exercise such options impacts the lease 
term, which as a result could affect the amount of lease liabilities recognised. The assumptions used in 
the determination of the incremental borrowing rate could impact the rate used in discounting future 
payments, which as a result could have an impact on the amount of lease liabilities recognised.

Balance as at  
1 January 2018
Consolidation changes

Effect of movements 
in exchange rates

Proceeds

Repayments

Transfer to liabilities 
held for sale

Other

Balance as at  
31 December 2018

11,948

–

172

1,242

(225)

–

13

13,150

–

–

–

–

–

–

–

–

360

1

(18)

216

2

39

25

(247)

(1,046)

–

14

–

1

1,156

649

(57) 14,056

–

1

39

(11)

–

–

–

3

  Accounting policies 

(114)

172

80

1,694

(4)

(1,533)

–

1

–

29

Borrowings
Borrowings are initially measured at fair value less transaction costs. Subsequently the borrowings are 
measured at amortised cost using the effective interest rate method. Borrowings included in a fair value 
hedge are stated at fair value in respect of the risk being hedged. 

Borrowings for which HEINEKEN has an unconditional right to defer settlement of the liability for at least 
12 months after the balance sheet date are classified as non-current liabilities. For the accounting policy 
on derivatives and cash and cash equivalents refer to notes 11.6 and 11.2 respectively.

326

177

678

(2) 14,329

Lease liabilities
Lease liabilities are measured at the present value of the lease payments to be paid during the lease term, 
discounted using the incremental borrowing rate (‘IBR’). Lease liabilities are subsequently increased by 
the interest cost on the lease liabilities and decreased by lease payments made. The lease liabilities will 
be remeasured when there is a change in the amount to be paid (e.g. due to indexation) or when there 
is a change in the assessment of the lease terms.

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial Statements100

Notes to the Consolidated Financial Statements (continued)

The IBR is determined on a country level. For each country there are separate rates depending on the 
contract currency and the term of the lease. The IBR is calculated based on the local risk free rate plus 
a country default spread and a credit spread.

The lease term is determined as the non-cancellable period of a lease, together with: 

Hedging reserve
This reserve comprises the effective portion of the cumulative net change in the fair value of cash flow 
hedging instruments where the hedged transaction has not yet occurred. HEINEKEN considers this 
a legal reserve.

 – Periods covered by a unilateral option to extend the lease if HEINEKEN is reasonably certain to make use 

of that option.

 – Periods covered by an option to terminate the lease if HEINEKEN is reasonably certain not to make use of 

that option.

Fair value reserve
This reserve comprises the cumulative net change in the fair value of FVOCI equity investments. 
HEINEKEN transfers amounts from this reserve to retained earnings when the relevant equity securities 
are derecognised. HEINEKEN considers this a legal reserve.

HEINEKEN applies the following practical expedients for the recognition of leases:

 – Apply a single discount rate per country to a portfolio of leases with reasonably similar characteristics.

 – Include non-lease components in the lease liability for equipment leases.

11.4  Capital and reserves 

Share capital 
Refer to the table below for the issued share capital as at 31 December. All issued shares are fully paid.

Share capital

1 January
Changes

31 December

2019

Shares of €1.60

576,002,613

Nominal value in 
millions of €

Shares of €1.60

922

576,002,613

–

–

–

576,002,613

922

576,002,613

2018

Nominal value in 
millions of €

922

–

922

The Company’s authorised capital amounts to €2,500 million, consisting of 1,562,500,000 shares.

The shareholders are entitled to receive dividends as declared from time to time and are entitled to one 
vote per share at shareholder meetings of the Company. In respect of the treasury shares that are held by 
HEINEKEN, rights are suspended. 

Share premium 
As at 31 December 2019, the share premium amounted to €2.701 million (2018: €2,701 million). 

Translation reserve 
The translation reserve comprises foreign currency differences arising from the translation of the assets and 
liabilities of foreign operations of HEINEKEN (excluding amounts attributable to non-controlling interests) 
as well as value changes of the hedging instruments in the net investment hedges. HEINEKEN considers 
this a legal reserve.

Other legal reserves
These reserves relate to the share of profit of joint ventures and associates over the distribution of which 
HEINEKEN does not have control. The movement in these reserves reflects the share of profit of joint 
ventures and associates minus dividends received. For retained earnings of subsidiaries which cannot 
be freely distributed due to legal or other restrictions, a legal reserve is recognised. Furthermore, part 
of the reserve comprises a legal reserve for capitalised development costs. 

Reserve for own shares
The reserve for own shares comprises the treasury shares held by HEINEKEN. Refer to the table below with 
the changes in 2019.

Reserve for own shares

1 January 2019
Changes

31 December 2019

Dividends 
The following dividends were declared and paid by HEINEKEN:

In millions of €

Final dividend previous year €1.01, respectively €0.93  
per qualifying share

Interim dividend current year €0.64, respectively €0.59  
per qualifying share

Total dividend declared and paid

Number 
of shares

5,823,026

(5,128,456)

694,570

2019

581

368

949

2018

531

335

866

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial StatementsNotes to the Consolidated Financial Statements (continued)

For 2019, a payment of a total cash dividend of €1.68 per share (2018: €1.60) will be proposed at the AGM. 
If approved, a final dividend of €1.04 per share will be paid on 7 May 2020, as an interim dividend of €0.64 
per share was paid on 8 August 2019. The payment will be subject to 15% Dutch withholding tax. 

After the balance sheet date, the Executive Board proposed the following appropriation of profit. 
The dividends, taking into account the interim dividends declared and paid, have not been provided for.

In millions of €

Dividend per qualifying share €1.68 (2018: €1.60)

Addition to retained earnings

Net profit

* Restated for IAS 37. Refer to note 4 for further details.

2019

967

1,199

2,166

2018*

912

1,001

1,913

Non-controlling interests
The non-controlling interests (NCI) relate to minority stakes held by third parties in HEINEKEN consolidated 
subsidiaries. The total NCI as at 31 December 2019 amounted to €1,164 million (2018: €1,183 million).

Capital management
There were no major changes in HEINEKEN’s approach to capital management during the year. The Executive  
Board’s policy is to maintain a strong capital base so as to maintain investor, creditor and market confidence 
and to sustain future development of the business and acquisitions.

HEINEKEN is not subject to externally imposed capital requirements other than the legal reserves. Shares are 
purchased from time to time to meet the requirements of the share-based payment awards, as further 
explained in note 6.5. 

  Accounting policies 

Shares are classified as equity. When share capital recognised as equity is repurchased, the amount of 
the consideration paid, which includes directly attributable costs, is net of any tax effects recognised as 
a deduction from equity. Repurchased shares recorded at purchase price are classified as treasury shares 
and are presented in the reserve for own shares. 

When treasury shares are sold or reissued subsequently, the amount received is recognised as an increase 
in equity, and the resulting surplus or deficit on the transaction is transferred to or from retained earnings. 

Dividends are recognised as a liability in the period in which they are declared. 

101

11.5  Credit, liquidity and market risk

This note summarises the financial risks that HEINEKEN is exposed to, and HEINEKEN’s policies and 
processes that are in place for managing these risks. For more information on derivatives used in 
managing risk refer to note 11.6. 

Risk management framework 
The Executive Board sets rules and monitors the adequacy of HEINEKEN’s risk management and 
control systems. These systems are regularly reviewed to reflect changes in market conditions and 
HEINEKEN’s activities.

Managing the financial risks and financial resources includes the use of derivatives, primarily spot and 
forward exchange contracts, options and interest rate swaps. It is HEINEKEN’s policy not to enter into 
speculative transactions. 

In the normal course of business HEINEKEN is exposed to the following financial risks:

 – Credit risk 

 – Liquidity risk 

 – Market risk 

Credit risk
Credit risk is the risk of a loss to HEINEKEN when a customer or counterparty fails to pay. All local operations 
are required to comply with the Global Credit Policy and develop local credit management procedures 
accordingly. HEINEKEN reviews and updates the Global Credit Policy periodically to ensure that adequate 
controls are in place to mitigate credit risk. 

Credit risk arises mainly from HEINEKEN’s receivables from customers like trade receivables, loans to 
customers and advances to customers. At the balance sheet date, there were no significant concentrations 
of credit risk. 

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial Statements102

Guarantees 
HEINEKEN’s policy is to avoid issuing guarantees unless this leads to substantial benefits for HEINEKEN. 
For some loans (to customers) HEINEKEN does issue guarantees. In these cases HEINEKEN aims to 
receive security from the customer to limit the credit risk exposure. 

Heineken N.V. has issued a joint and several liability statement to the provisions of Section 403, Part 9, 
Book 2 of the Dutch Civil Code with respect to legal entities established in the Netherlands. Refer to note 
A.1 of the Company financial statements. 

Exposure to credit risk 
Below the maximum exposure to credit risk as per reporting date is shown: 

In millions of €

Cash and cash equivalents

Trade and other receivables, excluding prepayments

Derivative assets

Fair value through OCI investments

Loans and advances to customers

Other non-current receivables

Guarantees to banks for loans (to third parties)

*  Restated for IAS 37. Refer to note 4 for further details.

Note

11.2

7.2

11.6

8.4

8.3

8.4

9.3

2019

1,821

3,738

30

408

277

406

332

2018*

2,903

3,413

70

501

341

218

325

7,012

7,771

Notes to the Consolidated Financial Statements (continued)

Loans and advances to customers 

HEINEKEN’s loans and receivables include loans and advances to customers. Loans and advances to 
customers are usually backed by collateral such as properties. HEINEKEN charges interest on loans to 
its customers.

Trade and other receivables 

HEINEKEN’s local management has credit policies in place and the exposure to credit risk is monitored on 
an ongoing basis. Under these policies all customers requiring credit above a certain amount are reviewed 
and new customers are analysed individually for creditworthiness before HEINEKEN’s standard payment 
and delivery terms and conditions are offered. This review can include external ratings, where available, 
and in some cases bank references. Credit limits are determined for each customer and are reviewed 
regularly. Customers that fail to meet HEINEKEN’s credit requirements transact only with HEINEKEN 
on a prepayment basis or Cash on Delivery.

Customers are monitored, on a country basis, according to their credit risk characteristics. Distinction is made 
between individuals and legal entities, type of distribution channel, geographic location, ageing profile, 
maturity and existence of previous financial difficulties.

HEINEKEN has a policy in place in respect of compliance with Anti-Money Laundering Laws. 
HEINEKEN considers it important to know with whom business is done and from whom payments 
are received. 

Allowances

HEINEKEN establishes allowances for impairment of loans and advances to customers, trade and other 
receivables using an expected credit losses model. These allowances cover specific loss components that 
relate to individual exposures, and a collective loss component established for groups of similar customers. 
The collective loss allowance is determined based on historical data of payment statistics and updated 
periodically to incorporate forward looking information. The loans and advances to customers, trade and 
other receivables are written off when there is no reasonable expectation of recovery. 

Investments 

HEINEKEN limits its exposure to credit risk by only investing available cash balances in deposits and 
liquid investments with counterparties that have strong credit ratings. HEINEKEN actively monitors 
these credit ratings. 

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial Statements 
Notes to the Consolidated Financial Statements (continued)

The exposure to credit risk by geographic region for trade and other receivables excluding prepayments 
is as follows:

Exposure to credit risk

€
f
o
s
n
o

i
l
l
i

m
n
I

5,000

4,000

3,000

2,000

1,000

0

106

468

518

1,056

1,590

2019

180

395

450

925

1,463

2018

Europe

Americas

Africa, Middle East & Eastern Europe

Asia Pacific

Head Office and Other/eliminations

Liquidity risk 
Liquidity risk is the risk that HEINEKEN will have difficulties to meet payment obligations associated with 
its financial liabilities, like payment of financial debt or trade payables when they are due. HEINEKEN’s 
approach to managing liquidity is to ensure, as far as possible, that it will always have sufficient funds to 
meet its liabilities when due without incurring unacceptable losses. 

HEINEKEN has a clear focus on ensuring sufficient access to capital markets to finance long-term growth 
and to refinance maturing debt obligations. HEINEKEN seeks to align the maturity profile of its long-term 
debts with its forecasted cash flow generation. More information about borrowing facilities is presented in 
note 11.3. Furthermore, strong cost and cash management as well as controls over investment proposals 
are in place. 

Contractual maturities 
The following table presents an overview of the expected timing of cash-out and inflows of non-derivative 
financial liabilities and derivative financial assets and liabilities, including interest payments.

103

In millions of €

Financial liabilities
Interest-bearing liabilities

Lease liabilities

Trade and other payables and 
returnable packaging deposits 
(excluding interest payable, dividends 
and including non-current part)

Derivative financial assets and (liabilities)
Cross currency interest rate swaps

Forward exchange contracts

Commodity derivatives

Other derivatives

Total

Financial liabilities
Interest-bearing liabilities

Trade and other payables and returnable 
packaging deposits (excluding interest 
payable, dividends and including 
non-current part)

Derivative financial assets and (liabilities)
Cross currency interest rate swaps

Forward exchange contracts

Commodity derivatives

Other derivatives

Total

Carrying 
amount

Contractual 
cash flows

Less than 
1 year

1-5 years

2019

More than 
5 years

(15,793)

(18,653)

(3,831)

(5,434)

(9,388)

(1,258)

(1,861)

(304)

(683)

(874)

(7,972)

(7,971)

(7,846)

(91)

(34)

(28)

(29)

(5)

2

(97)

(54)

(5)

2

(8)

(53)

(5)

2

(26)

(1)

–

–

(63)

–

–

–

(25,083)

(28,639)

(12,045)

(6,235)

(10,359)

2018

(14,986)

(18,119)

(2,687)

(5,305)

(10,127)

(7,331)

(7,332)

(7,223)

(84)

(25)

2

(18)

(18)

1

(38)

(24)

(18)

1

–

(23)

(21)

1

(14)

(1)

3

–

(24)

–

–

–

(22,350)

(25,530)

(9,953)

(5,401)

(10,176)

For more information on the derivative assets and liabilities refer to note 11.6.

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial Statements 
 
 
 
104

Notes to the Consolidated Financial Statements (continued)

Market risk
Market risk is the risk that changes in market prices, such as foreign exchange rates, interest rates, 
commodity prices and equity prices, will adversely affect HEINEKEN’s income or the value of its financial 
instruments. The objective of market risk management is to manage and control market risk exposures 
within acceptable boundaries. 

HEINEKEN enters into derivatives and other financial liabilities to manage market risks. Generally, HEINEKEN 
seeks to apply hedge accounting or establish natural hedges in order to minimise the impact of market risks 
in profit or loss. Foreign currency, interest rate and commodity hedging operations are governed by internal 
policies and rules.

Foreign currency risk 
HEINEKEN is exposed to: 

 – Transactional risk on (future) sales, working capital, (future) purchases, deposits, borrowings and dividends 

denominated in a currency other than the respective functional currencies of HEINEKEN entities.

 – Translational risk, which is the risk resulting from the translation of foreign operations into the reporting 

currency of HEINEKEN. 

The main currencies that give rise to this risk are the US Dollar, Mexican Peso, Brazilian Real, British Pound, 
Vietnamese Dong and Euro. In 2019, the transactional exchange risk was hedged in line with the hedging 
policy to the extent possible. The resulting transactional impact was negative, whereas the translational 
impact was positive.

In managing foreign currency risk, HEINEKEN aims to ensure the availability of foreign currencies and 
to reduce the impact of short-term fluctuations on earnings. Over the longer term, however, permanent 
changes in foreign exchange rates and the availability of foreign currencies, especially in emerging markets, 
will have an impact on profit. 

HEINEKEN hedges up to 90% of its net US Dollar export cash flows on the basis of rolling cash flow forecasts 
of sales and purchases. Material cash flows in other foreign currencies are also hedged on the basis of rolling 
cash flow forecasts. For this hedging HEINEKEN mainly uses forward exchange contracts. The majority of the 
forward exchange contracts have maturities of less than one year after the balance sheet date. 

HEINEKEN has a clear policy on hedging transactional exchange risks. Translation exchange risks are hedged 
to a limited extent, as the underlying currency positions are generally considered to be long-term in nature. 
The result of the hedging of translation risk, using net investment hedges is recognised in the translation 
reserve, as can be seen in the consolidated statement of comprehensive income. 

HEINEKEN’s policy is to hedge material recognised transactional exposure like trade payables, receivables, 
borrowings and declared dividends. For material unrecognised transactional exposures like forecasted sales 
in foreign currencies, HEINEKEN hedges the exposure between agreed percentages according to the policy. 

It is HEINEKEN’s policy to provide intra-HEINEKEN financing in the functional currency of subsidiaries where 
possible to prevent foreign currency exposure on a subsidiary level. The resulting exposure at Group level 
is hedged by means of foreign currency denominated external debts and by forward exchange contracts. 
Intra-HEINEKEN financing in foreign currencies is mainly in British Pound, US Dollar and Swiss Franc. In some 
cases, HEINEKEN elects to treat intra-HEINEKEN financing with a permanent character as equity and does 
not hedge the foreign currency exposure. 

HEINEKEN has financial liabilities in foreign currencies like US Dollar and British Pound to hedge local 
operations, which generate cash flows that have the same or closely correlated functional currencies. 
The corresponding interest on these liabilities is also denominated in currencies that match the cash 
flows generated by the underlying operations of HEINEKEN. 

In respect of other monetary assets and liabilities denominated in currencies other than the functional 
currencies of HEINEKEN, HEINEKEN ensures that its net exposure is kept to an acceptable level by buying 
or selling foreign currencies at spot rates when necessary to address short-term imbalances. 

Exposure to foreign currency risk
Based on notional amounts, HEINEKEN’s transactional exposure to the US Dollar and Euro was as follows. 
The Euro column relates to transactional exposure to the Euro within subsidiaries which are reporting in other 
currencies. The amounts below include intra-HEINEKEN cash flows.

In millions of €

Financial assets

Financial liabilities

Gross balance sheet exposure
Estimated forecast sales next year

Estimated forecast purchases next year

Gross exposure
Net notional amounts foreign exchange contracts

Net exposure

Sensitivity analysis
Equity

Profit or loss

EUR

171

(2,243)

(2,072)

161

(1,871)

(3,782)

366

2019

USD

4,908

(5,524)

(616)

1,203

(2,644)

(2,057)

858

EUR

164

(1,969)

(1,805)

157

(1,924)

(3,572)

348

(3,416)

(1,199)

(3,224)

2018

USD

4,919

(5,422)

(503)

1,428

(2,479)

(1,554)

596

(958)

(142)

(21)

18

(12)

(121)

(10)

7

(1)

The sensitivity analysis above shows the impact on equity and profit of a 10% strengthening of the US 
Dollar against the Euro or, in case of the Euro, a strengthening of the Euro against all other currencies as 
at 31 December 2019. This analysis assumes that all other variables, in particular interest rates, remain 
constant. In case of a 10% weakening, the effects are equal but with an opposite effect.

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial Statements105

Notes to the Consolidated Financial Statements (continued)

Interest rate risk
Interest rate risk is the risk that changes in market interest rates affect the fair value or cash flows of a 
financial instrument. The most significant interest rate risk for HEINEKEN relates to borrowings (note 11.3).

Cash flow sensitivity analysis for variable rate instruments 

A change of 100 basis points in interest rates constantly applied during the reporting period would not 
have a material impact. 

By managing interest rate risk, HEINEKEN aims to reduce the impact of short-term fluctuations on earnings. 
Over the longer term however, permanent changes in interest rates will have an impact on profit. 

HEINEKEN opts for a mix of fixed and variable interest rate financial instruments like bonds, commercial 
paper and bank loans, combined with the use of derivative interest rate instruments. Currently, HEINEKEN’s 
interest rate position is more weighted towards fixed than floating. Interest rate derivative instruments that 
can be used are (cross-currency) interest rate swaps, forward rate agreements, caps and floors. 

Commodity price risk 
Commodity price risk is the risk that changes in the prices of commodities will affect HEINEKEN’s cost. 
The objective of commodity price risk management is to manage and control commodity risk exposures 
within acceptable parameters. The main commodity exposure relates to the purchase of aluminium cans, 
glass bottles, malt and utilities. Commodity price risk is in principle mitigated by negotiating fixed prices 
in supplier contracts with various contract durations. 

Interest rate risk – profile 

At the reporting date, the interest rate profile of HEINEKEN’s interest-bearing financial instruments is 
as follows:

Another method to mitigate commodity price risk is by entering into commodity derivatives. HEINEKEN enters 
into commodity derivatives for aluminium hedging and to a certain extent other derivatives for commodities 
like fuel, corn and sugar. HEINEKEN does not enter into commodity contracts other than to meet 
HEINEKEN’s expected usage and sale requirements. 

In millions of €

Fixed rate instruments
Financial assets

Financial liabilities

Cross-currency interest rate swaps

Variable rate instruments
Financial assets

Financial liabilities

Cross-currency interest rate swaps

* Restated for IAS 37. Refer to note 4 for further details.

2019

128

2018*

121

(14,822)

(13,214)

445

437

2,275

(2,230)

(463)

(418)

3,211

(1,771)

(463)

977

(14,249)

(12,656)

In millions of €

31 December 2019
Aluminium hedges

Sensitivity analysis for aluminium hedges

The table below details the estimated pre-tax impact on equity of a 10% change in the market price 
of aluminium. 

Equity

10%  
increase

10%  
decrease

36

(36)

11.6  Derivative financial instruments

HEINEKEN uses derivatives in order to manage market risks. Refer to the table below for the fair value 
of derivatives recorded on the balance sheet of HEINEKEN as per reporting date:

In millions of €

Current

Non-current1

Asset

28

2

30

2019

Liability

(69)

(22)

(91)

Asset

35

35

70

2018

Liability

(70)

(33)

(103)

1  Non-current derivative assets and liabilities are part of ‘Other non-current assets’ (note 8.4) and ‘Other non-current liabilities’ (note 11.6) respectively.

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial Statements106

Notes to the Consolidated Financial Statements (continued)

Generally, HEINEKEN seeks to apply hedge accounting or make use of natural hedges in order to 
minimise profit and loss or cash flow volatility. Refer to the table below for derivatives that are used 
in hedge accounting: 

In millions of €

No hedge accounting – CCIRS

No hedge accounting – Other

Cash flow hedge – Forwards

Cash flow hedge – Commodity forwards

Fair value hedge – CCIRS

Net investment hedge – CCIRS

Net investment hedge – Forwards

Asset

–

4

11

15

–

–

–

30

2019

Liability

(16)

(10)

(31)

(20)

(7)

(5)

(2)

(91)

Asset

7

6

21

12

–

24

–

70

Net investment hedges
HEINEKEN hedges its investments in certain subsidiaries by entering into local currency denominated 
borrowings, forward contracts and cross-currency interest rate swaps, which mitigate the foreign currency 
translation risk arising from the subsidiaries net assets. These borrowings, forward contracts and swaps 
are designated as net investment hedges and fully effective, as such there was no ineffectiveness 
recognised in profit and loss in 2019 (2018: nil). As at 31 December 2019 the fair value of these 
borrowings was €288 million (2018: €453 million), the market value of forward contracts was €2 million 
negative (2018: €3 million negative) and the market value of these swaps was €5 million negative 
(2018: €24 million positive). 

Hedge effectiveness
Hedge effectiveness is determined at the start of the hedge relationship and periodically through a 
prospective effectiveness assessment to ensure that an economic relationship exists between the hedged 
item and hedging instrument. This assessment is done qualitatively by comparing the critical terms, and 
if needed quantitative assessments are done using hypothetical derivatives. For the current hedges no 
hedge ineffectiveness is expected.

2018

Liability

–

(3)

(38)

(30)

(29)

–

(3)

(103)

Cash flow hedges
The hedging of future, highly probable forecasted transactions are designated as cash flow hedges. 
Cash flow hedges are entered into to cover commodity price risk and transactional foreign exchange risk.

Fair value hedges 
HEINEKEN has entered into several cross-currency interest rate swaps (CCIRS) which have been designated 
as fair value hedges to hedge the foreign exchange rate risk on the principal amount and future interest 
payments of certain US Dollar borrowings. The borrowings and the cross-currency interest rate swaps have 
the same critical terms. The accumulated loss arising on derivatives as designated hedging instruments in 
fair value hedges amounts to €11 million as at 31 December 2019. The gain arising on the adjustment for 
the hedged item attributable to the hedged risk in a designated fair value hedge accounting relationship 
also amounts to €11 million as at 31 December 2019.

  Accounting policies 

Derivative financial instruments are recognised initially at fair value. Subsequent accounting for derivatives 
depends on whether or not the derivatives are designated as hedging instrument in a cash flow, fair value 
or net investment hedge. Derivatives with positive fair values are recorded as assets and negative fair 
values as liabilities. Refer to note 13.1 for fair value measurements.

Cash flow hedge
Changes in the fair value are recognised in other comprehensive income and presented in the hedging 
reserve within equity to the extent that the hedge is effective. The ineffective part is recognised as other 
net finance income/(expense). When the hedged risk impacts the profit or loss, the amounts previously 
recognised in other comprehensive income are recycled through other comprehensive income and 
transferred to the same item in the profit or loss as the hedged item. When the hedged risk subsequently 
results in a non-financial asset or liability (e.g. inventory or P,P&E), the amount previously recognised 
in the cash flow hedge reserve is directly included in its carrying amount and does not affect other 
comprehensive income.

Fair value hedge
The fair value changes of derivatives used in fair value hedges are recognised in profit or loss.

Net investment hedge
The fair value changes of derivatives used in net investment hedges are recognised in other comprehensive 
income and presented within equity in the translation reserve. Any ineffectiveness is recognised in profit 
or loss.

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial Statements107

2018*

659

(3)

62

(84)

 – 

89

(3)

84

(37)

(26)

741

%

25.0

0.7

3.2

(3.8)

(1.1)

2.8

–

2.1

0.6

(0.3)

29.2

2019

780

21

100

(119)

(33)

87

(1)

67

18

(10)

910

%

25.0

(0.1)

2.3

(3.2)

–

3.4

(0.1)

3.2

(1.4)

(1.0)

28.1

Notes to the Consolidated Financial Statements (continued)

12  Tax 

12.1  Income tax expense 

Recognised in profit or loss

In millions of €

Current tax expense
Current year

Under/(over) provided in prior years

Deferred tax expense
Origination and reversal of temporary differences, tax losses and tax credits

De-recognition/(recognition) of deferred tax assets

Effect of changes in tax rates

Under/(over) provided in prior years

Total income tax expense in profit or loss

*Restated for IAS 37. Refer to note 4 for further details.

Reconciliation of the effective tax rate

In millions of €

Profit before income tax

Share of net profit of associates and joint ventures

Profit before income tax excluding share of profit 
of associates and joint ventures

* Restated for IAS 37. Refer to note 4 for further details.

Income tax using the Company’s domestic tax rate

Effect of tax rates in foreign jurisdictions

Effect of non-deductible expenses

2018*

Effect of tax incentives and exempt income

De-recognition/(recognition) of deferred tax assets

Effect of unrecognised current year losses

Effect of changes in tax rates

Withholding taxes

Under/(over) provided in prior years

Other reconciling items

* Restated for IAS 37. Refer to note 4 for further details.

809

(24)

785

(29)

–

(3)

(12)

(44)

741

2019

896

27

923

30

(33)

(1)

(9)

(13)

910

2019

3,284

(164)

2018*

2,846

(210)

3,120

2,636

The higher effective tax rate in 2019 is mainly driven by the new interest deduction limitation rules in 
the Netherlands.

For the income tax impact on items recognised in other comprehensive income, refer to note 12.3.

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial StatementsNotes to the Consolidated Financial Statements (continued)

12.2  Deferred tax assets and liabilities 

Recognised deferred tax assets and liabilities 
Deferred tax assets and liabilities are attributable to the following items: 

In millions of €

P,P&E
Intangible assets
Investments
Inventories
Borrowings
Post-retirement obligations
Provisions
Other items
Tax losses carried forward
Tax assets/(liabilities)
Set-off of tax
Net tax assets/(liabilities)

Assets

Liabilities

Net

2019

98
29
41
47
308
278
302
138
410
1,651
(1,004)
647

2018*

2019

2018*

2019

2018*

92
29
44
40
11
231
310
163
407
1,327
(701)
626

(803)
(1,358)
(5)
(12)
–
(4)
(28)
(216)
–
(2,426)
1,004
(1,422)

(560)
(1,360)
(5)
(12)
–
(6)
(27)
(162)
–
(2,132)
701
(1,431)

(705)
(1,329)
36
35
308
274
274
(78)
410
(775)
–
(775)

(468)
(1,331)
39
28
11
225
283
1
407
(805)
–
(805)

* Restated for IAS 37 and to reflect the correct breakdown per category. Refer to note 4 for further details on IAS 37.

Of the total net deferred tax assets of €647 million as at 31 December 2019 (2018: €626 million), 
€101 million (2018: €225 million) is recognised in respect of subsidiaries in various countries where there 
have been losses in the current or preceding period. Management’s projections support the assumption 
that it is probable that the results of future operations will generate sufficient taxable income to utilise these 
deferred tax assets. This judgement is performed annually and based on budgets and business plans for the 
coming years, including planned commercial initiatives.

No deferred tax liability has been recognised in respect of undistributed earnings of subsidiaries, joint 
ventures and associates, with an impact of €82 million (2018: €80 million). This is because HEINEKEN is able 
to control the timing of the reversal of the temporary differences, and it is probable that such differences 
will not reverse in the foreseeable future.

108

Tax losses carried forward
HEINEKEN has tax losses carried forward of €4,024 million as at 31 December 2019 (2018: €3,494 million), 
out of which €382 million (2018: €356 million) expires in the following five years. €191 million 
(2018: €228 million) will expire after five years and €3,451 million (2018: €2,911 million) can be carried 
forward indefinitely. Deferred tax assets have not been recognised in respect of tax losses carried forward 
of €2,163 million (2018: €1,664 million) as it is not probable that taxable profit will be available to offset 
these losses. Out of this €2,163 million (2018: €1,664 million), €173 million (2018: €103 million) expires 
in the following five years. €16 million (2018: €40 million) will expire after five years and €1,974 million 
(2018: €1,521 million) can be carried forward indefinitely.

Movement in deferred tax balances during the year

Balance 
1 January
2019*

Changes in 
accounting 
policy 
(IFRS 16)

Effect of 
movements 
in foreign 
exchange

Changes in 
consolidation

Recognised  
in income

Recognised  

in equity Transfers

In millions of €

P,P&E
Intangible assets
Investments
Inventories
Borrowings
Post-retirement 
obligations
Provisions
Other items
Tax losses carried 
forward

Net tax assets/
(liabilities)

(468)
(1,331)
39
28
11

225
283
1

407

(805)

(226)
–
–
–
291

–
–
(65)

–

–

(1)
(19)
–
–
–

–
–
–

2

(16)
(37)
2
1
11

6
(5)
(40)

9

(18)

(69)

11
49
(5)
4
(15)

(15)
(2)
(7)

(7)

13

* Restated for IAS 37 and to reflect the correct breakdown per category. Refer to note 4 for further details on IAS 37.

–
–
–
–
–

58
–
10

–

2019

Balance 
31 
December 
2019

(705)
(1,329)
36
35
308

274
274
(78)

(5)
9
–
2
10

–
(2)
23

(1)

410

68

36

(775)

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial StatementsNotes to the Consolidated Financial Statements (continued)

Balance 
1 January
2018*

Changes in 
accounting 
policy  
(IFRS 9)

Effect of 
movements 
in foreign 
exchange

Changes in 
consolidation

Recognised  
in income

Recognised  
in equity

Transfers

2018

Balance 
31 
December 
2018

(468)
(1,331)
39
28
11

225
283
1

–
–
–
–
18

(75)
–
14

(2)
26
1
2
(3)

1
8
(20)

–

(12)

407

(1)
(7)
–
–
–

–
–
–

–

12
(12)
–
1
17

–
(19)
1

(19)

36
67
(10)
5
(25)

5
14
(14)

(34)

In millions of €

P,P&E
Intangible assets
Investments
Inventories
Borrowings
Post-retirement 
obligations
Provisions
Other items
Tax losses carried 
forward

Net tax assets/
(liabilities)

(513)
(1,405)
48
20
4

294
280
22

472

(778)

–
–
–
–
–

–
–
(2)

–

(2)

109

 – The investments in subsidiaries, associates and joint ventures to the extent that HEINEKEN is able to 
control the timing of the reversal of the temporary differences and it is probable (>50% chance) that 
they will not reverse in the foreseeable future. 

 – The initial recognition of non-deductible goodwill. 

The amount of deferred tax provided is based on the expected manner of recovery or settlement 
of the carrying amount of assets and liabilities, using tax rates (substantively) enacted, at year-end.

Deferred tax assets are recognised to the extent that it is probable that future taxable profits will be 
available against which they can be utilised. 

Deferred tax assets and liabilities are offset if there is a legally enforceable right to offset current tax 
liabilities and assets, and they relate to income taxes levied by the same tax authority on the same 
taxable entity, or on different taxable entities which intend either to settle current tax liabilities and 
assets on a net basis or to realise the assets and settle the liabilities simultaneously.

Current and deferred tax are recognised in the income statement (refer to note 12.1), except when 
it relates to a business combination or for items directly recognised in equity or other comprehensive 
income (refer to note 12.3). 

(8)

(19)

44

(43)

1

(805)

12.3  Income tax on other comprehensive income 

* Restated for IAS 37 and to reflect the correct breakdown per category. Refer to note 4 for further details on IAS 37.

  Accounting estimates and judgements 

The tax legislation in the countries in which HEINEKEN operates is often complex and subject to 
interpretation. In determining the current and deferred income tax position, judgement is required. 
New information may become available that causes HEINEKEN to change its judgement regarding 
the adequacy of existing tax liabilities; such changes to tax liabilities will impact the income tax 
expense in the period that such a determination is made.

  Accounting policies 

Income tax comprises current and deferred tax. Current tax is the expected income tax payable or 
receivable in respect of taxable income or loss for the year, using tax rates enacted or substantively enacted 
at the balance sheet date, and any adjustment to income tax payable in respect of previous years. 

Deferred tax is a tax payable or receivable in the future and is recognised in respect of temporary differences 
between the carrying amounts of assets and liabilities for financial reporting purposes and their tax bases. 
Deferred tax is not recognised on temporary differences related to: 

 – The initial recognition of assets or liabilities in a transaction that is not a business combination and that 

affects neither accounting nor taxable profit or loss. 

In millions of €

Remeasurement of  
post-retirement obligations

Currency translation differences

Change in fair value of net 
investment hedges

Change in fair value of cash 
flow hedges

Cash flow hedges reclassified 
to profit or loss

Net change in fair value through 
OCI investments

Cost of hedging

Share of other comprehensive 
income of associates/ 
joint ventures

Other comprehensive income

Amount
 before tax

(268)

412

(43)

52

27

7

(6)

(20)

161

2019

Amount
 net of tax

Amount
 before tax

(210)

369

(43)

64

21

10

(5)

(20)

186

296

(134)

(3)

(96)

(77)

8

7

(36)

(35)

Tax

58

(43)

–

12

(6)

3

1

–

25

2018

Amount
net of tax

221

(106)

(3)

(67)

(77)

11

6

(36)

(51)

Tax

(75)

28

–

29

–

3

(1)

–

(16)

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial Statements110

Notes to the Consolidated Financial Statements (continued)

13  Other 

13.1  Fair value

In this note more information is disclosed regarding the fair value and the different methods of determining 
fair values.

Financial instruments – hierarchy
The financial instruments included on the HEINEKEN statement of financial position are measured at either fair 
value or amortised cost. To measure the fair value, HEINEKEN generally uses external valuations with market 
inputs. The measurement of fair value can be subjective in some cases and may be dependent on inputs used 
in the calculations. The different valuation methods are called ‘hierarchies’ as described below. 

 – Level 1 – The fair value is determined using quoted prices (unadjusted) in active markets for identical 

assets or liabilities.

 – Level 2 – The fair value is calculated using inputs other than quoted prices included within level 1 that are 
observable for the asset or liability, either directly (that is, as prices) or indirectly (that is, derived from prices).

During the period ended 31 December 2019 there were no significant transfers between the three levels 
of the fair value hierarchy. 

Refer to the table below for detail of the determination of level 3 fair value measurements as at 31 December:

In millions of €

2019

2018

Fair value through OCI investments based on level 3

Balance as at 1 January
Fair value adjustments recognised in other comprehensive income

Transfer to associate

Balance as at 31 December

91

34

–

125

84

3

4

91

The fair values for the level 3 fair value through OCI investments are based on the financial performance 
of the investments and the market multiples of comparable equity securities. 

  Accounting estimates

The different methods applied by HEINEKEN to determine the fair value require the use of estimates.

 – Level 3 – The fair value is determined using inputs for the asset or liability that are not based on 

observable market data (unobservable inputs).

Investments in equity securities 

The following table shows the carrying amounts and fair values of financial assets and liabilities according 
to their fair value hierarchy.

As at 31 December

In millions of €

Fair value through OCI investments

Non-current derivative assets

Current derivative assets

Total 2019
Total 2018

Non-current derivative liabilities

Borrowings1

Current derivative liabilities

Total 2019
Total 2018

Carrying amount

408

2

28

438

572

(22)

Level 1

283

–

–

283

410

–

(13,435)

(13,824)

(69)

(13,526)

(13,756)

–

(13,824)

(13,470)

Fair value

Level 2

–

2

28

30

71

(22)

(646)

(69)

(737)

(606)

1 Borrowings excluding lease liability, deposits, bank overdrafts and commercial paper.

Level 3

125

–

–

125

91

 – 

 – 

 – 

 – 

 – 

The fair value of financial assets at fair value through profit or loss and fair value through OCI is determined 
by reference to their quoted closing bid price at the reporting date or, if unquoted, determined using an 
appropriate valuation technique. These valuation techniques maximise the use of observable market 
data where available. 

Derivative financial instruments

The fair value of derivative financial instruments is based on their listed market price, if available. If a listed 
market price is not available, fair value is in general estimated by discounting the difference between the cash 
flows based on contractual price and the cash flows based on current price for the residual maturity of the 
contract using observable interest yield curves, basis spread and foreign exchange rates. These calculations 
are tested for reasonableness by comparing the outcome of the internal valuation with the valuation 
received from the counterparty. Fair values include the instrument’s credit risk and adjustments to take 
account of the credit risk of the HEINEKEN entity and counterparty when appropriate. 

Non-derivative financial instruments 

Fair value, which is determined for disclosure purposes or when fair value hedge accounting is applied, is 
calculated based on the present value of future principal and interest cash flows, discounted at the market 
rate of interest at the reporting date. Fair values include the instrument’s credit risk and adjustments to 
take account of the credit risk of the HEINEKEN entity and counterparty when appropriate.

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial StatementsNotes to the Consolidated Financial Statements (continued)

13.2  Off-balance sheet commitments 

13.3  Related parties 

111

Identification of related parties 
The following parties are considered to be related to Heineken N.V.:

 – Key management personnel: the Executive Board and the Supervisory Board.

 – Parent company Heineken Holding N.V. and ultimate controlling party Mrs. Carvalho-Heineken (refer to 

‘Shareholder Information’).

 – Associates and Joint ventures of Heineken N.V.

 – Shareholder with significant influence Fomento Económico Mexicano, S.A.B. de C.V. (FEMSA).

 – HEINEKEN pension funds (refer to note 9.1).

 – Employees of HEINEKEN (refer to note 6.4).

Key management remuneration

In millions of €

Executive Board

Supervisory Board

Total

2019

10.8

1.5

12.3

2018

12.0

1.0

13.0

Executive Board 
The remuneration of the members of the Executive Board consists of a fixed component and a variable 
component. The variable component is made up of a Short-term incentive (STI) and a Long-term incentive 
(LTI). The STI is based on financial and operational measures (75%) and on individual leadership measures 
(25%) as set by the Supervisory Board at the beginning of the year. Refer to note 6.5 for information related 
to the LTI component. The separate Remuneration Report is stated on pages 54-62.

The raw materials purchase contracts mainly relate to malt, bottles and cans which are used in the 
production and sale of finished products. 

Total  
2019

Less than  
1 year

1-5  
years

More than  
5 years

In millions of €

Operating lease commitments

Property, plant and equipment ordered

Raw materials purchase contracts

Marketing and merchandising commitments

Other off-balance sheet obligations

Off-balance sheet obligations

Undrawn committed bank facilities

–

321

8,827

1,051

2,005

12,204

3,750

–

309

–

12

2,804

4,901

380

486

3,979

69

667

622

6,202

3,681

Total 
2018

2,013

305

7,571

635

4,375

–

–

1,122

4

897

2,023

14,899

–

3,845

As per the introduction of IFRS 16, operating lease commitments are capitalised on balance as per 1 January 
2019. The discounted future lease commitments are reported under Borrowings (refer to note 11.3 for more 
information). The contractual maturities for the capitalised leases are included in the table of note 11.5.

Other off-balance sheet obligations include energy, distribution and service contracts. In 2018, other 
off-balance sheet obligations included HKD24.3 billion (€2.7 billion as at 31 December 2018) for the 
committed amount for acquiring the shareholding of 40% in CRH (Beer) Limited by HEINEKEN, which 
was closed in 2019 (refer to note 10.3).

Committed bank facilities are credit facilities on which a commitment fee is paid as compensation for 
the bank’s requirement to reserve capital. The bank is legally obliged to provide the facility under the 
terms and conditions of the agreement. 

  Accounting policies 

Off-balance sheet commitments are not discounted. 

Operating lease commitments (applicable for 2018) 

Operating leases are not recognised in HEINEKEN’s statement of financial position. Payments made under 
operating leases are charged to profit or loss on a straight-line basis over the term of the lease. When an 
operating lease is terminated before the lease period has expired, any payment required to be made to 
the lessor by way of penalty is recognised as an expense in the period in which termination takes place. 
The lease commitments contain the lease payments for the non-cancellable period of a lease and the 
period for extension options that are reasonably certain to be exercised.

Raw materials purchase contracts

Raw material purchase contracts include long-term purchase contracts with suppliers in which prices 
are fixed or will be agreed based upon predefined price formulas.

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial StatementsNotes to the Consolidated Financial Statements (continued)

As at 31 December 2019, Mr. J.F.M.L. van Boxmeer held 214,087 Company shares and 
Mrs. L.M. Debroux held 45,318 Company shares (2018: Mr. J.F.M.L. van Boxmeer 259,149 
and Mrs. L.M. Debroux 28,159).

Supervisory Board 
The individual members of the Supervisory Board received the following remuneration:

In thousands of €

Fixed salary

Short-term incentive

Matching share entitlement

Long-term incentive

Pension contributions

Other emoluments

Total

J.F.M.L. van 
Boxmeer

L.M. 
Debroux

1,250

2,223

505

2,323

762

49

850

1,080

245

1,201

167

183

2019

Total

2,100

3,303

750

3,524 

929

232

J.F.M.L. van 
Boxmeer

L.M.  
Debroux

1,250

2,730

610

2,732

873

49

735

1,147

256

1,360

145

162

2018

Total

1,985

3,877

866

4,092

1,018

211

7,112 

3,726

10,838

8,244

3,805

12,049

The matching share entitlements for each year are based on the performance in that year. The Executive 
Board members receive 25% of their STI pay in (investment) shares. In addition they have the 
opportunity to indicate before year-end whether they wish to receive up to another 25% of their STI in 
(investment) shares. All (investment) shares are restricted for sale for five calendar years, after which they 
are matched 1:1 by (matching) shares. For 2019 the Executive Board members did not elect to receive 
additional (investment) shares, hence the ‘Matching share entitlement’ in the table above is based on a 
25% investment. In 2018 the investment was 25% for both Executive Board members as well. From an 
accounting perspective the corresponding matching shares vest immediately and as such a fair value of 
€0.8 million was recognised in the 2019 income statement. The matching share entitlements are not 
dividend-bearing during the five calendar year holding period of the investment shares. Therefore, the fair 
value of the matching share entitlements has been adjusted for missed expected dividends by applying 
a discount based on the dividend policy and vesting period. 

112

2018

86

109

85

96

43

74

104

103

62

 – 

 – 

163

70

995

In thousands of €

J.M. Huët

J.A. Fernández Carbajal

M. Das

M.R. de Carvalho

A.M. Fentener van Vlissingen1

V.C.O.B.J. Navarre

J.G. Astaburuaga Sanjinés

P. Mars-Wright

M. Helmes2

R.L. Ripley4

I.H. Arnold4

G.J. Wijers3

Y. Dervisoglu3

1 Stepped down as at 19 April 2018.

2 Appointed as at 19 April 2018. 

3 Stepped down as at 25 April 2019.

4 Appointed as at 25 April 2019.

20195

195

153

133

141

–

110

133

151

131

97

100

103

53

1,500

5 Supervisory Board new management fees were approved by the 2019 AGM.

Mr. Michel de Carvalho held 100,008 shares of Heineken N.V. as at 31 December 2019 (2018: 100,008 
shares). As at 31 December 2019 and 2018, the Supervisory Board members did not hold any of the 
Company’s bonds or option rights. Mr. Michel de Carvalho held 100,008 shares of Heineken Holding N.V. 
as at 31 December 2019 (2018: 100,008 shares).

Heineken Holding N.V. 
In 2019, an amount of €1,146,413 (2018: €1,393,537) was paid to Heineken Holding N.V. for management 
services for HEINEKEN. 

This payment is based on an agreement of 1977 as amended in 2001, providing that Heineken N.V. 
reimburses Heineken Holding N.V. for its costs.

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial StatementsNotes to the Consolidated Financial Statements (continued)

Other related party transactions 

In millions of €

Sales

Purchases

Accounts receivables

Accounts payables 
and other liabilities

Associates & Joint Ventures

FEMSA

Total

2019

462

290

114

20

2018

467

271

93

40

2019

1,170

160

208

108

2018

1,235

144

274

43

2019

1,632

450

322

128

2018

1,702

415

367

83

13.4  HEINEKEN entities 

Control of HEINEKEN 
The shares of the Company are traded on Euronext Amsterdam, where the Company is included in the 
main AEX Index. Heineken Holding N.V. Amsterdam has an interest of 50.005% in the issued capital of 
the Company and consolidates the financial information of the Company.

A declaration of joint and several liability pursuant to the provisions of Section 403, Part 9, Book 2, of the 
Dutch Civil Code has been issued with respect to legal entities established in the Netherlands. The list of 
the legal entities for which the declaration has been issued is disclosed in the Heineken N.V. stand-alone 
financial statements.

Pursuant to the provisions of Section 357 of the Republic of Ireland Companies Act 2014, the Company 
irrevocably guarantees, in respect of the financial year from 1 January 2019 up to and including 
31 December 2019, the liabilities referred to in Schedule 3 of the Republic of Ireland Companies Act 
2014 of the wholly-owned subsidiary companies Heineken Ireland Limited, Heineken Ireland Sales 
Limited, The West Cork Bottling Company Limited, Western Beverages Limited, Beamish & Crawford 
Limited and Nash Beverages Limited.

113

Significant subsidiaries 
Set out below are HEINEKEN’s significant subsidiaries at 31 December 2019. The subsidiaries as listed 
below are held by the Company and the proportion of ownership interests held equals the proportion of the 
voting rights held by HEINEKEN. The disclosed significant subsidiaries represent the largest subsidiaries and 
represent an approximate total revenue of €17 billion and total asset value of €29 billion and are structural 
contributors to the business.

There were no significant changes to the HEINEKEN structure and ownership interests.

Percentage of ownership

Heineken International B.V.

Heineken Brouwerijen B.V.

Heineken Nederland B.V.

Cuauhtémoc Moctezuma Holding, S.A. de C.V.

Cervejarias Kaiser Brasil S.A.

Bavaria S.A.

Heineken France S.A.S.

Nigerian Breweries Plc.

Heineken USA Inc.

Heineken UK Ltd

Heineken España S.A.

Heineken Italia S.p.A.

Brau Union Österreich AG

Grupa Żywiec S.A.

LLC Heineken Breweries

Country of incorporation

The Netherlands

The Netherlands

The Netherlands

Mexico

Brazil

Brazil

France

Nigeria

United States

United Kingdom

Spain

Italy

Austria

Poland

Russia

Heineken Vietnam Brewery Limited Company

SCC – Sociedade Central de Cervejas e Bebidas S.A.

Heineken South Africa (Proprietary) Limited

Vietnam

Portugal

South Africa

13.5  Subsequent events 

No material subsequent events occurred. 

2019

100.0

100.0

100.0

100.0

100.0

100.0

100.0

56.0

100.0

100.0

99.8

100.0

100.0

65.2

100.0

60.0

99.9

82.4

2018

100.0

100.0

100.0

100.0

100.0

100.0

100.0

56.0

100.0

100.0

99.8

100.0

100.0

65.2

100.0

60.0

99.9

82.4

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial Statements114

Heineken N.V. Income Statement

For the year ended 31 December

In millions of €

Personnel expenses

Total other expenses
Interest income

Interest expenses

Other net finance income/(expenses)

Net finance expenses
Share of profit of participating interests, after income tax

Profit before income tax
Income tax income/(expense)

Profit

*  Restated for IAS 37. Refer to note 4 of the consolidated financial statements for further details. 

2019

(12)

(12)

31

(332)

(100)

(401)

2,506

2,093

73

2,166

2018*

(13)

(13)

17

(363)

(164)

(510)

2,314

1,791

122

1,913

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial StatementsHeineken N.V. Balance Sheet

Before appropriation of profit 

As at 31 December

In millions of €

Investments in participating interests

Other financial non-current assets

Deferred tax assets

Total financial fixed assets

Trade and other receivables

Tax receivable

Total current assets

Note

A.1

2019

29,673

–

39

2018*

In millions of €

27,814

Issued capital

13

–

Share premium

Translation reserve

29,712

27,827

Hedging reserve

18

–

18

21

21

42

Cost of hedging reserve

Fair value reserve

Other legal reserves

Reserve for own shares

Retained earnings

Net profit

Total shareholders’ equity

Borrowings

Other non-current liabilities

Deferred tax liability

Total non-current liabilities

Borrowings

Trade and other payables

Total current liabilities

Total liabilities

Total assets

29,730

27,869

Total shareholders’ equity and liabilities

* Restated for IAS 37. Refer to note 4 of the consolidated financial statements for further details. 

115

2018*

922

2,701

(3,288)

(38)

9

342

1,096

(415)

11,283

1,913

14,525

Note

2019

922

2,701

(2,998)

(19)

4

313

1,115

(63)

12,006

2,166

16,147

A.2

11,748

12,135

A.2

20

–

29

43

11,768

12,207

1,532

283

1,815

13,583

29,730

1,025

112

1,137

13,344

27,869

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial StatementsHeineken N.V. Shareholders’ equity

In millions of €

Balance as at 31 December 2017
Changes in accounting policy*
Balance as at 1 January 2018
Profit*
Other comprehensive income

Total comprehensive income*
Transfer to retained earnings
Dividends to shareholders
Purchase/reissuance of own shares
Own shares granted
Share-based payments
Acquisition of non-controlling interests
Changes in consolidation/transfers within equity
Balance as at 31 December 2018

In millions of €

Balance as at 31 December 2018*
Changes in accounting policy*
Balance as at 1 January 2019*
Profit
Other comprehensive income
Total comprehensive income
Realised hedge results from non-financial assets
Transfer to retained earnings

Dividends to shareholders

Purchase/reissuance of own shares
Own shares granted
Share-based payments
Acquisition of non-controlling interests
Changes in consolidation/transfers within equity
Balance as at 31 December 2019

116

Share  
capital

Share 
premium

Translation 
reserve

Hedging 
reserve

Cost of hedging 
reserve

Fair value 
reserve

Other legal 
reserve

Reserve for 
own shares

922
–
922
–
–

–

–
–
–
–
–
–
–
922

2,701
–
2,701
–
–

–

–
–
–
–
–
–
–
2,701

(3,124)
(21)
(3,145)
–
(143)

(143)

–
–
–
–
–
–
–
(3,288)

112
–
112
–
(150)

(150)

–
–
–
–
–
–
–
(38)

–
3
3
–
6

6

–
–
–
–
–
–
–
9

331
–
331
–
11

11

–
–
–
–
–
–
–
342

962
–
962
214
–

214

(80)
–
–
–
–
–
–
1,096

(410)
–
(410)
–
–

–

–
–
(38)
33
–
–
–
(415)

Retained 
earnings

9,892
174
10,066
(214)
221

7

2,015
(866)
–
(33)
26
26
42
11,283

Net  
profit

Shareholders’ 
equity

1,935
–
1,935
1,913
–

1,913

(1,935)
–
–
–
–
–
–
1,913

13,321
156
13,477
1,913
(55)

1,858

–
(866)
(38)
–
26
26
42
14,525

Share  
capital

Share 
premium

Translation 
reserve

Hedging 
reserve

Cost of hedging 
reserve

Fair value 
reserve

Other legal 
reserve

Reserve for 
own shares

Retained 
earnings

Net  
profit

Shareholders’ 
equity

922
–
922
–
–
–
–
–

–

–
–
–
–
–
922

2,701
–
2,701
–
–
–
–
–

–

–
–
–
–
–
2,701

(3,288)
–
(3,288)
–
287
287
–
3

–

–
–
–
–
–
(2,998)

(38)
–
(38)
–
85
85
(66)
–

–

–
–
–
–
–
(19)

9
–
9
–
(5)
(5)
–
–

–

–
–
–
–
–
4

342
–
342
–
10
10
–
(39)

–

–
–
–
–
–
313

1,096
–
1,096
172
–
172
–
(153)

–

–
–
–
–
–
1,115

(415)
–
(415)
–
–
–
–
–

–

320
32
–
–
–
(63)

11,283
3
11,286
(172)
(215)
(387)
–
2,102

(949)

98
(32)
14
(126)
–
12,006

1,913
–
1,913
2,166
–
2,166
–
(1,913)

–

–
–
–
–
–
2,166

14,525
3
14,528
2,166
162
2,328
(66)
–

(949)

418
–
14
(126)
–
16,147

* Restated for IAS 37 (Refer to note 4 of the consolidated financial statements for further details), IFRS 16 and IFRS 9.

For more details on reserves, refer to note 11.4 of the consolidated financial statements. For more details on share-based payments, refer to note 6.5 of the consolidated financial statements.

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial StatementsNotes to the Heineken N.V. Financial Statements

Reporting entity 
The Company financial statements of Heineken N.V. (the ‘Company’) are included in the consolidated 
financial statements of Heineken N.V. 

A  Company disclosures 

A.1  Investments 

Basis of preparation 
The Company financial statements have been prepared in accordance with the provisions of Part 9, Book 2, of 
the Dutch Civil Code. The Company uses the option of Article 362.8 of Part 9, Book 2, of the Dutch Civil Code to 
prepare the Company financial statements, using the same accounting policies as in the consolidated financial 
statements. Valuation is based on recognition and measurement requirements of IFRS as adopted by the EU 
as explained in the notes to the consolidated financial statements.

  Accounting policies 

Shareholders’ equity 
The translation reserve and other legal reserves were previously formed under, and are still recognised in 
accordance with, the Dutch Civil Code. 

The table below provides an overview of the movements of the investments during the year:

Balance as at 1 January 2019*
Profit of participating interests

Dividend payments by participating interests

Effect of movements in exchange rates

Changes in hedging and fair value adjustments

Actuarial gains/(losses)

Acquisition of non-controlling interests without 
a change in control

Investments/(repayments)

Balance as at 31 December 2019

Balance as at 1 January 2018*
Profit of participating interests

Dividend payments by participating interests

Effect of movements in exchange rates

Changes in hedging and fair value adjustments

Actuarial gains/(losses)

Acquisition of non-controlling interests without 
a change in control

Investments/(repayments)

Balance as at 31 December 2018*

Participating 
interests

17,550

2,506

(878)

310

29

(214)

(126)

20

19,197

15,913

2,314

(688)

(167)

(144)

221

26

75

17,550

Loans to 
participating 
interests

10,264

–

878

–

–

–

–

(666)

10,476

10,536

–

688

–

–

–

–

(960)

10,264

117

Total

27,814

2,506

–

310

29

(214)

(126)

(646)

29,673

26,449

2,314

–

(167)

(144)

221

26

(885)

27,814

* Restated for IAS 37 (refer to note 4 of the consolidated financial statements for further details), IFRS 16 and IFRS 9.

For disclosures of significant direct and indirect participating interests, refer to notes 10.3 and 13.4 of the 
consolidated financial statements.

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial StatementsNotes to the Heineken N.V. Financial Statements (continued)

A declaration of joint and several liability pursuant to the provisions of Section 403, Part 9, Book 2, of the 
Dutch Civil Code has been issued with respect to the following legal entities established in the Netherlands: 

Percentage of ownership

Hotel De L’Europe B.V.

Heineken Nederlands Beheer B.V.

Heineken Group B.V.

Heineken Brouwerijen B.V.

Heineken CEE Investments B.V.

Heineken Nederland B.V.

Heineken International B.V.

Heineken Supply Chain B.V.

Heineken Global Procurement B.V.

Heineken Mexico B.V.

HIBV Skopje Holdings B.V.

Heineken Beer Systems B.V.

Amstel Brouwerij B.V.

Vrumona B.V.

B.V. Beleggingsmaatschappij Limba

Brand Bierbrouwerij B.V.

Brasinvest B.V.

Heineken Asia Pacific B.V.

B.V. Handel- en Exploitatie Maatschappij 
Schoonhoven

Distilled Trading International B.V.

Premium Beverages International B.V.

De Brouwketel B.V.

Proseco B.V.

Roeminck Insurance N.V.

Heineken Americas B.V.

Heineken Export Americas B.V.

Amstel Export Americas B.V.

Heineken Brazil B.V.

B.V. Panden Exploitatie Maatschappij PEM

Heineken Exploitatie Maatschappij B.V.

Country of incorporation

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

2019

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

2018

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

118

2018

100%

100%

100%

100%

100%

100%

100%

–

Percentage of ownership

Country of incorporation

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

The Netherlands

2019

100%

100%

100%

100%

100%

100%

100%

100%

Hotel De L’Europe Monumenten I B.V.

Hotel De L’Europe Monumenten II B.V.

Heineken Groothandel B.V.

Heineken Horeca Services B.V.

Beerwulf B.V.

Heineken Belize B.V.

Heineken Netherlands Supply B.V.

  Accounting policies 

Investments in other entities are measured on the basis of the equity method. The share of profit of these 
investments is the Company’s share of the investments’ results. Results on transfers of assets and liabilities 
between the Company and its participating interests are eliminated.

The Company shall eliminate any expected credit losses on intercompany loans or receivables against the 
book value of the intercompany loan or receivable in accordance with Directive 100.107a of the Dutch 
Accounting Standards Board.

A.2  Borrowings

The borrowings of the Company comprise the following:

In millions of €

Unsecured bond issues

Commercial paper

Total

2019

12,748

532

13,280

2018

13,160

–

13,160

The interest rate on the outstanding bonds as at 31 December 2019 was 2.5% (2018: 2.6%). As at 
31 December 2019, €7.7 billion (2018: €8.3 billion) of the outstanding bonds have a maturity longer 
than five years. 

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial StatementsNotes to the Heineken N.V. Financial Statements (continued)

During the year the movements in borrowings were as follows:

In millions of €

Balance as at 1 January 2019
Effects of movements of exchange rates

Proceeds

Repayments

Other

Balance as at 31 December 2019

Unsecured
bond issues

13,160

96

516

(1,034)

10

12,748

Commercial 
paper

–

–

1,751

(1,219)

–

 532 

Total

13,160

96

2,267

(2,253)

10

13,280

119

B  Other 

B.1  Auditor fees 

Fees for audit services include the audit of the financial statements of the Company and its subsidiaries. 
Fees for other audit services include review of interim financial statements, sustainability, subsidy and other 
audits. Fees for tax services include tax compliance and tax advice. Fees for other non-audit services include 
agreed-upon procedures and advisory services. Fees for tax and other non-audit services are related to the 
network outside the Netherlands and are in accordance with local independence regulation. 

In 2019 €10.3 million of fees are recognised in the consolidated financial statements for services provided 
by Deloitte Accountants B.V. and its member firms and/or affiliates (2018: €10.3 million). In the overview 
below, the breakdown per type of service is provided:

Deloitte Accountants B.V.

Other Deloitte member  
firms and affiliates

Total

2019

3.1

0.3

–

–

3.4

2018

2.7

0.4

–

0.1

3.2

2019

6.4

0.2

0.1

0.2

6.9

2018

6.6

0.2

0.1

0.2

7.1

2019

9.5

0.5

0.1

0.2

10.3

2018

9.3

0.6

0.1

0.3

10.3

In millions of €

Audit of HEINEKEN and 
its subsidiaries

Other audit services

Tax services

Other non-audit services

Total

  Accounting policies 

Fees for audit services are included in the other expenses in the consolidated financial statements (refer to 
note 6.3 of the consolidated financial statements for more information). These fees are recognised when the 
service is provided. 

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial StatementsNotes to the Heineken N.V. Financial Statements (continued)

B.2  Off-balance sheet commitments

B.4  Other disclosures 

In millions of €

Undrawn committed bank facility

Total 2019

3,500

Less than  
1 year

1 – 5 years

More than  
5 years

Total 2018

–

3,500

–

3,500

Remuneration 
Refer to note 13.3 of the consolidated financial statements for the remuneration and incentives of the 
Executive Board and Supervisory Board. 

120

2019

2018

Third  
parties

HEINEKEN 
companies

Third  
parties

HEINEKEN 
companies

Declarations of joint and several liability

–

3,128

–

2,413

The legal entities to which the declarations of joint and several liability relate, are listed in note A.1. 
The declarations include a conditional guarantee for the deficit of the defined benefit pension plan of 
HEINEKEN UK (Scottish and Newcastle pension plan) as calculated in accordance with IAS 19. Through this 
guarantee Heineken N.V. is ultimately liable for the payments, including any potential recovery payments, 
to the pension plan. Refer to note 9.1 of the consolidated financial statements for more information.

Fiscal unity
The Company is part of the fiscal unity of HEINEKEN in the Netherlands. As a result, the Company is liable 
for the tax liability of the fiscal unity in the Netherlands.

B.3  Subsequent events 

For subsequent events, refer to note 13.5 of the consolidated financial statements.

Executive and Supervisory Board statement 
The members of the Supervisory Board signed the financial statements in order to comply with their 
statutory obligation pursuant to Article 2:101, paragraph 2, of the Dutch Civil Code. 

The members of the Executive Board signed the financial statements in order to comply with their statutory 
obligation pursuant to Article 2:101, paragraph 2, of the Dutch Civil Code and Article 5:25c, paragraph 2 
sub c, of the Financial Markets Supervision Act. 

Amsterdam, 12 February 2020

Executive Board

Supervisory Board

Van Boxmeer

Huët

Debroux

Fernández Carbajal

Das

de Carvalho

Navarre

Astaburuaga Sanjinés

Mars-Wright

Helmes

Ripley

Arnold

Heineken N.V. Annual Report 2019Report of the Executive BoardReport of the Supervisory BoardSustainability ReviewOther InformationIntroductionFinancial StatementsSustainability Review
Our focus areas

Doing business all over the world  
comes with important responsibilities 
that extend beyond just running a 
profitable business. We strive to have  
a positive impact in the markets in 
which we operate and sustainability  
is embedded in our business strategy.

Achieving real and lasting change is only possible 
through the collective efforts of everyone who 
works at HEINEKEN, our partners and suppliers, 
NGOs, governments, local communities and 
other stakeholders.

Our sustainable development strategy, Brewing a 
Better World, includes 2020 targets across six key 
focus areas. We are determined to contribute to 
the UN Sustainable Development Goals (SDGs). 
Our focus areas are linked with specific SDGs and 
their targets, ensuring that we make a meaningful 
and transparent contribution to the global goals 
to protect the planet, ensure prosperity and 
end poverty.

As we progress towards our 2020 targets,  
we are on track to reach most of our commitments. 
We have more to do in certain areas, including 
water balancing, CO2 in distribution, accident 
prevention and regional sourcing in Africa. 

We have defined new 2030 strategies for water 
and climate change and we are in the process of 
developing strategies and targets beyond 2020  
for other focus areas.

Visit our website to discover more about our Brewing a Better World 
strategy, material issues, contribution to the UN SDGs, stakeholder 
engagement and performance – along with case studies from our 
businesses around the world.

From end of March 2020 you will be able to explore additional  
non-financial indicators in our GRI Standards reference table.

121

Advocating responsible
consumption

Promoting health 
and safety

P eople

Brewing  
a Better 
World

Every Drop  
– protecting  
water  
resources

Planet

Sourcing 
sustainably

P

r

o

s

p

e

rit
y

Growing with 
communities

Drop the C  
– reducing CO2 
emissions

Heineken N.V. Annual Report 2019Sustainability ReviewReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsOther InformationIntroductionSustainability Review
Our sustainable development focus areas

122

Drop the C  
– reducing 
CO2 emissions
Climate change is one of 
the greatest threats facing 
society, but global emissions 
continue to rise. 

Businesses must help 
countries meet their 
commitments towards 
limiting climate change.

Drop the C is our CO2 
reduction strategy for 2030. 
It focuses on reducing our 
carbon footprint across the 
entire business.

Packaging is a major 
contributor to our carbon 
footprint, and we are setting 
clear design and production 
rules for recycling and 
increasing the recycled 
content of packaging.

Every Drop 
– protecting 
water resources
Water is the ultimate 
shared resource; it is a basic 
human right and is vital to 
biodiversity and ecosystems. 

Some fresh-water ecosystems 
are facing severe pressure due 
to the demands of business, 
agriculture, communities 
and climate change.

Our business depends on 
freshwater and may be 
significantly impacted by 
the risks of water stress 
and scarcity. 

We have focused on reducing 
water use in production and 
investing in wastewater 
treatment plants. We have 
also started balancing the 
water we do not return 
to the watershed in water-
stressed areas.

Improving the health of local 
watersheds is at the heart 
of our 2030 water strategy, 
Every Drop.

Sourcing  
sustainably  

We depend on a responsible, 
transparent supply chain to 
grow our sustainable business 
and manage our risks. 

Much of our impact occurs 
during the growing of 
raw materials. 

We aim to develop 
sustainable agricultural 
supply chains around the 
world to increase volumes 
of sustainable raw materials. 

We support development 
of best farming practices 
to improve productivity and 
food security, especially 
in Africa where we are 
increasing local sourcing.

We expect our suppliers to 
adhere to the HEINEKEN 
Supplier Code to create a 
sustainable future for their 
business, the people they 
employ and the environment.

Advocating  
responsible  
consumption
HEINEKEN has been 
committed to making 
moderation cool since 2003. 

We believe alcohol, when 
consumed in moderation, 
can be part of a well-
balanced lifestyle. 

We encourage consumers 
to drink responsibly through 
our global marketing, 
sponsorships, partnerships 
and behaviour change 
programmes – which we 
activate at scale around 
the world. 

We have a strict Responsible 
Marketing Code, to ensure 
our products are enjoyed in a 
responsible way.

We think customers should 
have access to ingredients 
and nutrition information 
for all our beer and cider 
brands, whether it is legally 
mandatory or not, so they 
can make informed choices 
about our products.

Promoting health  
and safety 

Growing with  
communities 

Values and  
behaviours 

Our values and behaviours 
reflect what we stand for – 
conducting business with 
integrity, developing an 
inclusive work environment 
and respecting people and 
their human rights.

They apply to all areas of our 
business and are a key part of 
our Company manifesto, ‘We 
are HEINEKEN’, our recently 
revised Code of Business 
Conduct and our Human 
Rights Policy.

We have committed 
to provide a safe work 
environment and to avoid 
harm to people. 

This includes developing 
robust safety standards, tools 
and procedures and a strong 
safety culture that promotes 
safe behaviours.

‘Safety First’ is our number 
one Company behaviour 
and the name of our Group 
safety strategy. 

We are focused on preventing 
fatalities and serious 
accidents in our operations; 
our Life Saving Rules are 
mandatory across all 
operating companies. 

Centres of Excellence are 
helping operating companies 
to address key safety risks. 

We install telematics in all 
owned and leased vehicles 
to improve driver safety.

We are committed to making 
a positive contribution to 
the communities where we 
source, live, work and sell 
our products.

Our biggest contribution 
comes through our core 
business – providing jobs, 
supporting livelihoods and 
paying taxes. 

We also support social 
and economic wellbeing 
through investments in local 
entrepreneurship, education, 
community initiatives, 
as well as donations and 
employee volunteering. 

The HEINEKEN Africa 
Foundation supports the 
health and wellbeing of 
communities by providing 
vital access to healthcare 
and clean water.

Heineken N.V. Annual Report 2019Sustainability ReviewReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsOther InformationIntroduction 
Sustainability Review
Focus area commitments – measuring our progress

Every Drop – protecting water resources

Sourcing sustainably

Reduce water 
consumption in  
our breweries

2020 commitment
Reduce average water 
consumption in breweries in 
water-stressed areas to 3.3 hl/hl 
and to 3.5 hl/hl in all breweries

2019 result
We reduced average water 
consumption in water-stressed 
areas to 3.1hl/hl and to 3.4hl/hl 
in all breweries

Significant water 
balancing in  
water-stressed areas

2020 commitment
Aim for significant water 
balancing by our production 
units in water-stressed areas

2019 result
15 of 24 sites in scope have 
begun to implement water 
balancing projects

Our progress
On track 

Our progress
More to do 

Agricultural  
raw materials from 
sustainable sources

2020 commitment
Aim for at least 50% of our  
main raw materials to come 
from sustainable sources

2019 result**
37% of our main agricultural 
raw materials came from 
sustainable sources 

Source agricultural  
raw materials locally 
in Africa

2020 commitment
Deliver 60% of agricultural
raw materials in Africa via local
sourcing within the continent

2019 result**
44% of agricultural raw  
materials used in Africa 
regionally sourced from 
within the continent

Our progress
More to do 

Our progress
Off track 

123

Our progress
More to do 

Compliance with  
our Supplier Code

2020 commitment
95% compliance with our
Supplier Code Procedure

2019 result
97% compliance with four-step
Supplier Code Procedure

Our progress
On track 

Wastewater 
management

2020 commitment
All of our wastewater volumes 
are treated – by us or by a third 
party – before being discharged 
into surface water

2019 result
97%* of our wastewater 
is treated before discharge, 
but we had 10 sites still without 
a treatment plant

Drop the C – reducing CO2 emissions

Lower emissions  
in production

2020 commitment
Reduce CO2 emissions 
from production by 40% 
to 6.4 kg CO2-eq/hl (vs. 2008)

2019 result
We had 49% reduction in CO2 
emissions in our breweries since 
2008, to 5.3kg CO2-eq/hl

Our progress
On track 

Reduce emissions from 
distribution in Europe 
and the Americas

2020 commitment
Reduce CO2 emissions from 
distribution by 20% in Europe 
and the Americas (vs. 2010/11)

Lower emissions  
of our fridges

2020 commitment
Reduce the CO2 emissions of our 
fridges by 50% (vs. 2010)

2019 result
We reduced our emissions  
from distribution by 13%  
(29% in Americas and 10%  
in Europe, including Russia)

2019 result*
Almost 100% green fridges 
purchased. We reduced CO2 
emissions by over 50%

Promoting health and safety

Safety performance

2020 commitment
Reduce accident frequency by 
20% vs 2015 (1.38 per 100 FTE)

2019 result
Accident frequency reduced 
by 39% to 0.84 accidents per 
100 FTE

Compliance with  
Life Saving Rules

2020 commitment
Full compliance with Life 
Saving Rules

2019 result
92% in the breweries;
95% outside production

Our progress
Off track 

Our progress
On track 

Our progress
On track 

Our progress
More to do 

Advocating responsible consumption

10% of Heineken® media 
budget invested in 
responsible consumption 
programmes

Building partnerships 
to address alcohol-
related harm

Increase transparency 
on ingredients  
and nutrition

2020 commitment
Invest 10% of Heineken® media 
budget in our responsible 
consumption programmes, in 
every market where we sell and 
advertise Heineken®

2020 commitment
Every market in scope has a 
relevant and active partnership 
aimed at addressing alcohol-
related harm

2019 result
95% of markets in scope invested 
at least 10% of Heineken® 
media spend in responsible 
consumption campaigns

Our progress
On track 

2019 result
35 of 37 markets in scope (95%) 
have a partnership

Our progress
More to do 

2020 commitment
Provide ingredient and nutrition 
information on pack and online 
for all beer and cider brands 
produced and sold in the EU; on 
pack or online – outside the EU

2019 result**
91% of our beer and cider 
brands in scope had ingredients, 
nutrition and Alcohol by Volume 
(ABV) information on pack  
and/or online

Our progress
More to do 

Growing with communities

We do not have external commitments in this focus area, but continuously monitor our performance.

*  At the time of publication this indicator was not assured, however, final externally assured data will be published on the HEINEKEN website 
by the end of March 2020.
**  Estimated.

Heineken N.V. Annual Report 2019Sustainability ReviewReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsOther InformationIntroductionEvery Drop – protecting water resources

Every Drop  
2030 strategy

Every Drop: thinking differently
Water is a vital but undervalued resource. 
Even though water covers 70% of our planet, 
only 3% is freshwater, of which 1% is accessible. 
A growing population, economic development and 
climate change are making fresh water scarce in 
many parts of the world. 

For brewers like HEINEKEN, water is an essential 
ingredient for brewing and growing our crops. 
Until now, brewers have mainly focused on the 
areas they directly control – namely increasing 
water efficiency and treating wastewater. We will 
continue to invest in improving processes and 
technology to drive progress in these areas. 

However, it is clear that, in water-stressed areas, 
this is no longer enough. We need to look at our 
water impact more contextually and – quite 
literally – think out of the box. That is why our 2030 
strategy has the health of local watersheds at its 
heart. Our aim is to make a positive contribution to 
secure the health of the watersheds that sustain our 
operations, specifically in parts of the world that are 
water stressed. 

Global ambition, local context
To realise this vision, HEINEKEN has developed 
a water triangle which comprises three key focus 
areas for its breweries in water-stressed areas to 
undertake: water stewardship, water circularity and 
water efficiency. 

We will continue to reduce water use and treat 
wastewater. In areas that are water stressed, our 
aim will also be to reuse water as much as possible. 

We will look to return to the local watershed every 
litre of water that goes into our product and is not 
given back to nature. We do this, for example, by 
delivering nature-based solutions like reforestation 
and wetland restoration. 

We have defined global commitments for each of 
these priorities, but we also recognise that every 
watershed is unique. Local context matters and our 
breweries in water-stressed areas will develop bespoke 
action plans to maximise their positive impact on the 
local watershed and the communities it supports. 

The need for collective action
Many different users tap into shared water resources 
and maintaining the health of the watershed 
requires collective effort and co-operation. 
In Mexico for example, we are working with other 
companies, NGOs and government institutions to 
protect the watershed of the San Juan River through 
the Monterrey Water Fund. In Indonesia, we are 
part of a water alliance (‘Aliansi Air’) that is working 
to conserve water and reduce pollution in the 
Brantas river basin. HEINEKEN has been a signatory 
of the UN CEO Water Mandate since 2009 and 
works in partnership with the United Nations 
Industrial Development Organization (UNIDO).

What about water used in agriculture?
According to The World Bank, agriculture uses 70% 
of the world’s available freshwater. Growing crops, 
mainly barley, accounts for 90% of our water 
footprint. The good news is that barley is a  
water-efficient crop. It is commonly grown in 
moderate climate zones and generally survives on 
rainfall. Irrigation is needed in some areas in the 
world and we expect this need to increase due to 
climate change. We are focused on developing and 
supporting agricultural practices that allow us to 
grow more barley with less water in these areas.

For more on our water stewardship approach and progress,  
see our website and case studies

124

Working together towards 
a healthy watershed
Every watershed is unique in terms of geology,  
climate, topography and users – so context  
matters. A healthy watershed requires close  
co-operation and collaborative activities that  
reduce shared water risks.

Our 2030 Targets…

Water Stewardship

Water Circularity

Water Efficiency

Fully balance the water that is  
used in our products, in water-
stressed areas

Work collectively with 
other stakeholders

Maximise reuse and recycling in 
water-stressed areas

2.8 litre per litre beer produced,  
for breweries in water-stressed areas

Treat 100% of wastewater of 
all breweries

3.2 litre per litre for all 
breweries worldwide

Heineken N.V. Annual Report 2019Sustainability ReviewReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsOther InformationIntroductionEvery Drop – protecting water resources

Reduce water  
consumption  
in our breweries

2020 commitment
Reduce average water consumption in our 
breweries to 3.5 hl/hl and in our breweries 
in water-stressed areas to 3.3 hl/hl

Our progress
On track

Our contribution to the SDGs:
6.4 Substantially increase water-use efficiency

33%

Decrease in water consumption in our breweries 
since 2008

710

Olympic-sized pools – the equivalent volume  
of water we saved in 2019 compared to 2018

€15m

saved through water efficiency since 2009

Total water withdrawal, including sources

53%

 Groundwater

 Surface water

 Third party water

95.6m m3

32%

15%

Our 2020 target was to reduce water consumption 
in our breweries to 3.5hl/hl compared to 2008. 
We surpassed this target in 2019 with water 
consumption in our breweries worldwide down 
to 3.4 hl/hl. This means a 33% decrease in water 
consumption in our breweries since 2008 (hl/hl).

In water-stressed areas, our average water 
consumption in our breweries was 3.1 hl/hl, 
surpassing our more ambitious 2020 target  
of 3.3 hl/hl for these areas.

The number of sites where water consumption 
remains high continues to decrease; 28 beverage 
production plants still use above 5hl/hl in 
2019, accounting for 4% of total volume 
(2018: 30 sites, 5%).

We invest in technology to reclaim and recycle 
water in our production processes, especially in 
water-stressed areas. So-called ‘effluent reclamation 
plants’ are now in operation at our breweries in 
Tangerang (Indonesia), Vialonga (Portugal) and 
Singapore. Additional plants will start up in Meoqui 
(Mexico), Sedibeng (South Africa) and Vung Tau 
(Vietnam) and new investments are planned for 
2020 in Tecate (Mexico). 

Looking ahead
We launched our new 2030 water strategy, 
Every Drop, in 2019. Water efficiency is one of the 
three elements of our ‘water triangle’ (see page 18). 
We will work to further reduce our average water 
consumption in water-stressed areas to  
2.8 hl/hl and for all breweries worldwide to 3.2 hl/hl. 

For more on our water stewardship approach and progress,  
see our website and case studies

125

Water reclamation in South Africa
Our brewery in Sedibeng, South Africa, has already 
delivered significant improvements through its focus on 
water efficiency. Now, it is investing in a state-of-the-art 
water reclamation plant which will begin operating 
in 2020.

Water consumption (water-stressed areas) 
(Hl/hl beer, cider, soft drinks and water)

Water consumption (global average)
(Hl/hl beer, cider, soft drinks and water)

3.1 hl/hl

3.4 hl/hl

Our 2020 target

Our 2020 target

2019
2018

2017

2016

2015

3.1
3.2

3.2

3.3

3.6

2019
2018

2017

2016

2015

2008

3.4
3.5

3.6

3.6

3.7

5.0

Heineken N.V. Annual Report 2019Sustainability ReviewReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsOther InformationIntroduction 
 
 
 
 
 
 
 
 
 
126

Water balancing in Spain
HEINEKEN Spain joined forces with the Valencia 
Regional Government to restore the riparian zone 
of the Poyo ravine, replacing cane – an invasive, 
water intensive plant – with indigenous vegetation. 
Research by the Polytechnic University of Valencia has 
found the outcomes of this work to be equivalent to 
saving 400,000 m3 water per year. 

Every Drop – protecting water resources

Water balancing in  
water-stressed areas

2020 commitment
Aim for significant water balancing by 
our production units in water-scarce and  
water-stressed areas

Our progress
More to do

Our contribution to the SDGs:
6.6 Protect and restore water-related ecosystems

We believe we should make a positive contribution 
to the health of local watersheds where our 
breweries are located, especially in parts of the 
world that are water stressed. 

We are committed to balancing the water we use 
in water-stressed areas. This means we aim to 
replenish the water that goes into our products and, 
in effect, leaves the local water cycle. We do this 
through projects that replenish water in the same 
watershed as our operation. 

Water balancing projects range from nature-based 
solutions, like restoring wetlands and reforestation, 
to socially-focused projects such as repairing 
infrastructure and enabling farmers to use less water.

With each watershed being unique, it takes time 
and effort to identify the right projects and the right 
partners. By end of 2019, 15 of the 241 production 
units in scope had started water balancing projects.

For more on our water stewardship approach and progress,  
see our website and case studies

 – In Mexico, we donated 83 hectares of irrigation 
rights to NGO Restauremos El Colorado, which 
will help to bring the river back to life and restore 
wetland areas in the Colorado River delta.

 – We began small-scale reforestation projects near 

our Bedele and Harar breweries in Ethiopia.
 – We signed an agreement to support social and 
economic development by creating access to 
clean water in the Siwa Oasis, one of Egypt’s most 
isolated settlements.

 – In Spain, the Tajo Watershed authority signed a 
Letter of Intent supporting our project to restore 
the wetlands of Belvis del Jarama, near our 
Madrid Brewery.

 – We are working with UNIDO to explore potential 

rainwater harvesting using the roofs of our brewery 
and neighbouring business premises in Algeria. 

Projects and partners have been identified for the 
remaining sites, with most due to start work in 2020. 

Measuring the outcomes and impacts of water 
balancing is essential and complex. We use the 
Volumetric Benefit Accounting (VBA) standard, 
launched by the World Resources Institute in 2019, 
across all markets in scope. 

We continue to carry out local source vulnerability 
assessments to identify additional breweries that 
may be in water-stressed locations. Of the three sites 
in Greece under investigation last year, none were 
confirmed to be water stressed. Our Cabuyao brewery 
in the Philippines and Pacatuba brewery in Brazil 
have been identified as being in water-stressed areas. 
Today, 29 of the 165 breweries we operate around the 
world have been identified as water stressed.

Looking ahead
Every Drop puts the health of local watersheds at the 
heart of our approach. We will fully balance every 
litre of water we use in our products in areas that 
are water stressed. We will collaborate with other 
water users to create impact at scale for both nature 
and communities.

Heineken N.V. Annual Report 2019Sustainability ReviewReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsOther InformationIntroduction127

Wastewater treatment in Honiara, 
Solomon Islands
We have built a new aerobic wastewater treatment 
plant that meets strict effluent treatment requirements 
in one of the smallest HEINEKEN breweries.

Every Drop – protecting water resources

In 2019, new wastewater treatment plants started 
up at our breweries in Meoqui (Mexico) and 
Honiara (Solomon Islands). The plant in Zaječar 
(Serbia) will be operational by the end of 2020. 
Construction is underway in Lae and Port Moresby 
(Papua New Guinea). 

The remaining sites that still lack wastewater 
treatment are either under construction or have 
been planned for. We will not fully meet our target 
by end of 2020, but our focus remains on achieving 
100% wastewater treatment. 

Some of our wastewater is treated in third-party 
treatment plants, most run by municipalities. 
We carry out quality checks to ensure treatment 
is up to our standards. Based on the outcomes of 
these assessments, we decided to invest in two on-
site treatment plants to replace current third-party 
treatment in Papua New Guinea and Burundi. 

Looking ahead
Our ambition for 2030 is to maximise water 
circularity in water-stressed areas through recovery, 
reuse and recycling, and to treat 100% of our 
wastewater worldwide.

For our breweries in water-stressed areas, this 
means enabling the recovery, reuse and recycling 
of treated effluent for use by others, including 
nearby industries, farmers and nature. It is a journey 
that brings many challenges but that has the 
potential to significantly benefit the health of local 
watersheds and communities.

For more on our water stewardship approach and progress,  
see our website and case studies

We are adopting the new GRI standards on Water and Effluents, 
more disclosures can be found in the GRI table published in 
March 2020.

Wastewater  
management

2020 commitment
All of our wastewater volumes are treated – by us 
or by a third party – before being discharged into 
surface water

Our progress
More to do

Our contribution to the SDGs:
6.3 Improve water quality

57.5*

total wastewater  
volume in million m3

97%*

wastewater was treated  
before discharge

Our brewery processes generate wastewater which 
contains organic materials and cleaning agents. 
We are committed to treating all of our wastewater 
before we return it to nature, and we have invested 
heavily in wastewater treatment plants at the 
majority of our operations.

At the end of 2019, 97%* of our wastewater 
volume was treated before discharge. We still 
have ten sites without a wastewater treatment 
plant: nine breweries and one malting plant, 
representing 2.4% of beverage production 
volumes (2018: 11 sites, 3% volume). 

*  At the time of publication this indicator was not assured, however, final 
externally assured data will be published on the HEINEKEN website by 
the end of March 2020.

Heineken N.V. Annual Report 2019Sustainability ReviewReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsOther InformationIntroductionDrop the C – reducing CO2 emissions

Our product footprint  
and Drop the C  
strategy 2030

Our product carbon footprint is made up of the 
CO2 emitted by all activities involved in the making 
and selling our products – from barley to bar – with 
the calculations based on volumes produced by 
our production units. Compared to our product 
carbon footprint, the Company carbon footprint 
includes ‘other carbon emissions’ like purchased 
goods and services, capital goods, business travel 
and commuting.

We improved the accuracy of our carbon footprint 
calculation in 2019 as we received more detailed 
data from our suppliers. This enabled us to prioritise 
additional areas for improvement.

On average, we emit 65.6 kg CO2-e* per hl of 
beverage volume produced (based on 2018 data):

2018 Product carbon footprint

26%

11%

12%

65.6 kg
 CO2-e/hl

33%

6%

12%

Agriculture
Malting and adjuncts
Brewing and 
beverage production
Packaging
Logistics
Cooling

*Scope: We calculated 
the CO2 emissions for 
the largest CO2 emitting 
operating companies 
and extrapolated the 
obtained results to reach 
an absolute total amount 
of 17 million tonnes CO2-e.   

Our commitment on Climate Change:
We are committed to reducing our impact across 
the entire value chain by 2030, in line with the 
Science Based Target Initiative. Our approach 
focuses on high impact areas:

 – Production: through our Renewable Energy 
programme and continued improvements in 
energy efficiency.

  This is the area we can directly control, referred 

to as Scope 1 and 2. In February 2018, we 
committed to increase the share of electric and 
thermal renewable energy in production to 70% 
by 2030. The first projects to deliver this ambition 
started in 2018.

 – Packaging: by implementing our Sustainable 
Packaging Strategy with our suppliers, focused 
on the 5R’s: Renew, Reduce, Recycle, Reuse 
and Rethink. 

 – Logistics: by optimising routes, supporting 

suppliers to adopt low carbon technologies and 
investing in innovative solutions. 

 – Cooling: through a new approach that includes 
setting clear energy efficiency specifications for 
assets (fridges and draught beer equipment) and 
assuring we have the right asset in the right place.

 – Processing (malting and adjuncts): by 

developing and implementing energy efficiency 
and renewable energy programmes with 
our suppliers.

 – Agriculture: through a holistic approach that 
includes piloting projects with farmers and 
suppliers to deliver CO2 emissions reduction 
and water management. 

For more on our Drop the C programme approach and progress,  
see our website and case studies

128

HEINEKEN’s Drop the C programme
Our journey to reduce CO2 emissions across our entire 
value chain.

Beverage Production

70% Renewable Energy  
(electricity and thermal energy)

Processing

Partnering with our suppliers 
to drive energy efficiency and 
Renewable Energy

Agriculture

Implementing, at farm level, 
pilot projects contributing to CO2 
emission reduction

Pilot projects developed in sourcing 
countries where we have the 
highest emissions

Packaging

Partnering with suppliers

Implementing our sustainable 
packaging strategy following the  
5 R’s (Renew, Reduce, Recycle,  
Reuse, Rethink)

Logistics

Cooling

Driving operational transport  
efficiencies

Shifting to more fuel efficient  
transports

Implementing zero-emission  
technologies

Partnering with customers,  
peers and suppliers

Right asset at the right place

Clear energy efficiency targets for 
our assets

Drive innovation

Heineken N.V. Annual Report 2019Sustainability ReviewReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsOther InformationIntroductionDrop the C – reducing CO2 emissions

Lower emissions  
in production

2020 commitment
Reduce CO2 emissions from production by 40%, 
vs. 2008, to 6.4 kg CO2/hl

Our progress
On track

Our contribution to the SDGs:
7.2 Share of renewable energy

7.3 Double the improvement of energy efficiency

Lower emissions in production
We exceeded our target with a 49% decrease in  
CO2 emissions in our breweries since 2008 (CO2-e/hl).

We achieved our 2020 target in 2016 and we 
continue to work on reducing our emissions in 
production, leading to a decrease in absolute terms. 

Although production volumes in 2019 were 87% 
higher than in 2008, our absolute emissions were 
5% less.

Reducing emissions through energy efficiency
By following the principles of Total Productive 
Management (TPM), energy reduction teams are 
delivering positive results across our breweries. 

In Mexico, we piloted use of analytics to 
optimise electricity efficiency in cooling plants. 
The system collects and analyses data related 
to plant performance, energy demand and 
weather conditions. 

During the pilot, the Monterrey brewery exceeded 
its energy saving target, saving 2.5 tonnes of CO2-e 
per year.

Increasing our use of renewable energy
Following the commitment we made in early 2018 
to grow our share of renewable energy to 70% 
by 2030, renewable energy initiatives are being 
implemented around the world:

 – 19% of our energy came from renewable sources 
in 2019, including 33% of electrical energy and 
13% of thermal energy (2018: 15%, 27% and 10%). 

 – Our Schladming brewery became the second 
HEINEKEN brewery in Austria to source 100% 
renewable energy for production when it fired up 
its new biomass boiler in June. 

 – We completed our largest renewable energy 

project to date. It meets the heating requirements 
of our Itu brewery in Brazil using biomass to supply 
the equivalent of 2% of HEINEKEN’s combined 
global energy demand for production.

 – We have signed a long-term power procurement 
agreement (PPA) to source 100% of power for 
production in Spain from a new solar PV power plant.

 – A new 5.8MW solar PV system commissioned on the 
roof of our brewery in Den Bosch in the Netherlands 
is the largest on-site solar rooftop plant in the world.

Given the expected role of biomass in meeting our 
2030 renewable energy commitment, we have 
implemented a strict standard and governance 
approach to ensure we only source sustainable 
biomass feedstock.

Green by Design
We apply our Green by Design concept to 
investment projects in new and existing breweries. 
It ensures environmental criteria for CO2 emissions 
in production, water consumption and use of 
renewable energy are evaluated early on in the 
design phase of a brewery. 

129

Second 100% renewable energy brewery 
in Austria
In June, we started up a new biomass boiler at our 
brewery in Schladming, making it the second HEINEKEN 
brewery in Austria to source 100% of its energy for 
production from renewable sources. This brings the  
total to 12 biomass projects currently in operation. 
Together, they supply over 6% of our global energy 
demand for production.

In addition to the positive financial and operational 
impacts, Green by Design promotes sustainable 
solutions and shows the overall contribution of 
each project to our global sustainability ambition.

CO2 emissions in production
(kg CO2-eq/hl beer, cider, soft drinks and water)

Our 2020 target

Looking ahead
We are constantly exploring new opportunities to 
generate electricity from renewable sources. Plans  
for 2020 include installation of rooftop Solar PV at 
38 breweries. Together, they will supply about 3% 
of the global demand for electricity in production. 
Increasingly, our remaining electricity demand for 
production will be sourced offsite from renewable 
energy sources such as wind, solar and hydro.

For more on our Drop the C programme approach and progress,  
see our website and case studies

2019
2018

2017

2016

2015
2008

5.3
5.5

6.1

6.5

6.7

10.4

€86m

saved through energy efficiency since 2009

Heineken N.V. Annual Report 2019Sustainability ReviewReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsOther InformationIntroduction 
 
 
 
 
Drop the C – reducing CO2 emissions

Reduce emissions from 
distribution in Europe  
and the Americas

2020 commitment
Reduce CO2 emissions from distribution by 20% 
in Europe and the Americas* 

Our progress
Off track

Our contribution to the SDGs:
7.2 Share of renewable energy

7.3 Double the improvement of energy efficiency

Emissions from distribution remain stable, with a 
reduction of 13% against the baseline (2018: 13%). 
In nine out of 23 markets, we have surpassed the 
20% reduction target.

In the Americas region, emissions were down by 
29% against the baseline and by 3% since 2018. 
In the USA, we introduced a new project to shift 
transport of products imported from Heineken 
Mexico to ocean freight and to reduce overall 
internal shipments. With the new Meoqui brewery 
in Mexico we increased local production, replacing 
imports and decreasing distances to deliver 
products to customers.

In Europe and Russia, we achieved a 10% reduction 
against the baseline but emissions increased by 3% 
vs. 2018. This negative trend is due to volume and 
emissions growth in carbon-intense markets such 
as Russia, Poland and France. 

In Russia, market growth of premium products, 
which are produced only in the central region 
breweries, has increased CO2 emissions. In France 
and Poland, changes in the distribution network led 
to a negative impact on emissions. 

We constantly look for new opportunities to 
optimise our logistics operations and shift to 
carbon-efficient transport, working closely with our 
Logistics Service Providers (LSP):

 – In Nigeria, we have invested in more efficient 

diesel trucks and optimised their loading capacity.

 – In the Netherlands, upgrading the LSP fleet 

resulted in a 10% fuel reduction and we piloted 
the first inland vessel to run on 100% biofuel.

 – In Malaysia, our successful Fuel Management 

Pilot, in collaboration with the local LSP, included 
eco-driving courses for drivers and aerodynamic 
improvements to trucks. 

 – Our wholesale business in France is piloting electric 

trucks for distribution in Paris.

We collaborate with peer companies and NGOs 
to move the sector towards decarbonisation. 
Green platforms like the Smart Freight Centre and 
Clean Cargo Working Group bring stakeholders 
together. We were a founder of the Green Corridors 
Coalition in the Netherlands which aims to deliver 
carbon neutral transport from our breweries to the 
Port of Rotterdam.

Looking ahead
Our ambition for 2030 is a further reduction in CO2 
emissions in logistics. An extended end-to-end 
scope, from suppliers to customers, will enable us to 
continue our journey towards low carbon logistics. 
Our biggest 17 markets have created sustainability 
roadmaps with a clear strategy for the years 
to come. 

130

A modal shift towards  
carbon-efficient transport
In Brazil, we are using Cabotage2 to move products 
between Brazilian ports using ocean freight. This modal 
shift will reduce CO2 emissions by 76% compared with 
road freight and covered 18 million km in 2020.

We will continue to optimise logistics and invest 
in innovative, low-carbon technologies to reduce 
emissions and air and noise pollution. We plan to 
shift city distribution to electric trucks in coming 
years and will roll out a Fuel Management 
Programme in 14 markets in 2020.

For more on our Drop the C programme approach and progress,  
see our website and case studies

*  Baseline year 2010 for Mexico and the Netherlands, 2011 for other 
HEINEKEN operating companies in scope.

CO2 emissions in distribution

3.3 kg CO2/hl sold

Our 2020 target

2019
2018

2017

2016

2015

2011

3.3
3.3

3.4

3.5

3.7

3.8

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131

Reusing fridge parts in Mexico
Our pilot with one of our fridge manufacturers in 
Mexico will collect more than 7,300 used fridges from 
the market and reuse parts for the production of 
new fridges.

Drop the C – reducing CO2 emissions

Looking ahead
Our 2030 targets will drive action and collaboration 
across the cooling value chain, including: 

 – Continuous improvement of procurement 

practices in collaboration with suppliers to ensure 
best-in-class specifications for our coolers.

 – Engagement with the sales force and customers 

to provide the right asset in the right outlet. 
We will challenge the need for new fridges and 
increase the focus on providing the right cooling 
capacity to customers, while making the most 
of our installed base.

 – Ground-breaking innovation and end-of-life 
management to achieve a circular approach 
to the reuse, recycling and refurbishment of 
our coolers.

For more on our Drop the C programme approach and progress,  
see our website and case studies

Lower emissions  
in our fridges

2020 commitment
100% of purchased fridges are green. 
Reduce the CO2 emissions of our fridges by 50%*

Our progress
On track

Our contribution to the SDGs:
7.3 Double the improvement of energy efficiency

Once again, almost 100% of over 155,000** fridges 
we purchased in 2019 had one or more of the 
following features: 

 – use of hydrocarbon refrigerant; 

 – LED illumination; 

 – an energy management system; and/or 

 – energy efficient fans.

We are ahead of our 2020 commitment; average CO2 
emissions from our fridges are now over 50%** less 
than in 2010.

 Baseline 2010.

* 
**   At the time of publication this indicator was not assured, however, final 

externally assured data will be published on the HEINEKEN website by the 
end of March 2020.

Heineken N.V. Annual Report 2019Sustainability ReviewReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsOther InformationIntroduction132

Removing plastic from Heineken UK 
multi-pack cans by 2021 
Heineken UK will eliminate over 500 tonnes of plastic 
annually (an equivalent of 94 million plastic bags)  
by no longer using plastic rings and shrink wrapping  
by the end of 2021. Enabled by a €26 million 
(£22 million) investment across its Manchester, 
Tadcaster and Hereford sites, an innovative sustainably 
sourced cardboard topper is replacing plastic rings 
across the entire portfolio of beer and cider multi-pack  
cans, including Heineken®, Foster’s and Strongbow. 

Drop the C – reducing CO2 emissions

Lower emissions  
in packaging and 
tackling plastic

Our contribution to the SDGs:
12.2 Sustainable use of natural resources

12.5 Reduce waste generation

Packaging ensures our brands stand out but it is also 
the single largest contributor to our carbon footprint. 
Reducing carbon emissions in packaging is therefore 
a priority.

To reduce our packaging carbon footprint, we are 
working closely with our suppliers. In 2019, we held 
the first Sustainable Packaging Day. The event 
brought management from our 12 biggest 
packaging material producers together to discuss 
ways in which we can reduce our collective impact 
on the environment. We are now working together 
with these suppliers to innovate and establish 
CO2 reduction targets for 2030, and roadmaps to 
achieve them. 

Examples of actions undertaken across our five focus 
areas include:

Reduce: We light weighted our Desperados bottle 
portfolio, reducing glass by 11% and CO2 emissions by 
11% per hl of beer. Globally, we have introduced light 
weighted can ends, cutting average weight by 10%.

Renew: Many of our packaging material suppliers 
have installed solar panels at their factories and 
signed Power Purchase Agreements to secure 
renewable electricity for the production of 
our packaging.

Reuse: We successfully trialled Heineken® 0.0 in 
returnable bottles as part of our journey towards 
100% returnable bottles in the Netherlands by 
2022. The carbon footprint of a returnable glass 
bottle is seven times lower than a single-use bottle.

Rethink: In the UK, we announced we will remove 
all plastic shrinkwrap and rings from multipacks by 
the end of 2021.

Recycle: In Austria, Gösser brand bottle labels will 
be made of 100% recycled paper starting in 2020. 
This will save 2,000 trees annually and will reduce 
CO2 emissions from making Gösser labels by 20% 
and water consumption by 40%. We have trialled 
a beer bottle return system at 11 supermarkets 
in São Paulo, Brazil, and, in Vietnam, we collected 
crown corks that were recycled into steel bridges to 
connect local communities.

Tackling plastic
Plastic accounts for about 6% of our packaging 
by weight. We aim to reduce our plastic use and 
contribute to increased collection and recycling 
of plastic where possible. To have the biggest 
positive impact, we use regional strategies that 
take into account the maturity of each region, the 
local use of plastic and the current availability of 
recycling infrastructures. 

Looking ahead
We will continue to work with our suppliers and  
will reduce CO2 emissions from our packaging 
materials through energy efficiency, renewable 
energy, recycling and light-weighting. We will 
also work on sustainable innovations that can 
significantly change the way packaging materials 
are produced, or change the packaging materials 
themselves. In 2020, we will announce our target 
for scope 3 emissions, which includes packaging.

For more on our Drop the C programme approach and progress,  
see our website and case studies

Heineken N.V. Annual Report 2019Sustainability ReviewReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsOther InformationIntroduction133

Use of surplus yeast in Marmite production
Nutritious co-products of the brewing process have 
multiple uses across different industries and end-users. 
Our operating companies identify partners who value 
these co-products and can make use of them. 

In the UK, our long-standing partnership with Unilever 
sees surplus yeast from the brewing process used as 
the main input for its iconic British brand, Marmite. 
In 2019, we renewed this ongoing partnership to last 
up until 2022.

Drop the C – reducing CO2 emissions

Aiming for Zero 
Waste

Our contribution to the SDGs:
12.2 Sustainable use of natural resources

12.5 Reduce waste generation

In 2019, 109 of 165 production sites in scope, 
spanning 60+ countries, sent Zero Waste3 to landfill 
(2018: 102 sites).

Turning waste into value
We aim to reuse or recycle residual products from 
our production processes. The first priority is always 
to avoid waste from raw materials, ingredients and 
packaging products. When waste is generated, we 
aim to maximise its value by giving it a second life in 
the highest possible category in our waste hierarchy.

Our main waste types include brewers grain, surplus 
yeast, sludge from wastewater treatment plants, 
kieselguhr (used for beer filtration), alcohol (as 
by-product of the dealcoholisation), broken glass, 
plastic and other wasted packaging.

Most of our production waste is organic. Brewer’s 
spent grains and yeast have a high nutritional 
value and can be recycled for animal or human 
consumption. For example, in the UK we partner 
with Unilever which uses our surplus yeast in its food 
products. And in the Solomon Islands, we work with 
local pig farmers who use surplus yeast as a nutritional 
food source for their pigs, with positive results. 

Bio-sludge from wastewater can be used for 
compost and soil improvement. In some cases,  
we apply waste fermentation to generate biogas  
for use as renewable energy. 

We also recycle packaging waste in material loops to 
be used directly in our own processes or by external 
partners. For example, in Portugal we are working with 
Polivouga, our stretch film supplier, to close the loop. 
This means ensuring all plastic waste from the stretch 
film used by our operation is recycled and incorporated 
into shrink films with up to 50% recycled content.

Looking ahead
We will accelerate the reduction of waste to landfill 
worldwide. We are also setting up a programme to 
promote the circularity of residual materials and 
increase value created during their next use. 

We are engaging and collaborating more with 
external partners, such as the Ellen MacArthur 
Foundation and through our CE100 membership.

Waste Hierarchy –  
in order of preference (data 2019*)
Destination
Reuse

% of total
0

Human consumption

Animal feed

Materials

Compost/soil improvement

Energy (biogas)

Combustion with energy recovery

Combustion without heat recovery

Landfill

Total

 Recycling 

 Recover 

 Disposal

1

81

7

5

2

1

0

3

100

For more on our Drop the C programme approach and progress,  
see our website and case studies

*  At the time of publication this indicator was not assured, however, final 
externally assured data will be published on the HEINEKEN website by the 
end of March 2020.

Heineken N.V. Annual Report 2019Sustainability ReviewReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsOther InformationIntroductionSourcing sustainably

Source raw 
materials from 
sustainable sources

2020 commitment
Aim for at least 50% of our main raw materials4 
to come from sustainable sources5

Our progress
More to do

Our contribution to the SDGs:
2.4  Sustainable food production systems 

and resilient agriculture

In 2019, an estimated 37% of our raw materials4 
came from sustainable sources (34% in 2018). 
Standards for sourcing sustainably cultivated crops 
are based on the globally-recognised principles of the 
Sustainable Agriculture Initiative Platform (SAI) and 
the farmers who supply us must respect more than 
130 requirements6.

Many of our global suppliers and local operating 
companies have made good progress by increasing 
volumes of sustainably sourced materials. Globally, 
52% of all the barley, our main raw material,  
came from sustainable sources in 2019. 

Local operating companies in countries such as 
Greece, Egypt and Mexico are increasing sustainable 
volumes of barley by developing specific farming 
practices in collaboration with partners.

 – In Egypt, the focus has been on finding seed 
varieties to increase yields with fewer inputs. 
Cooperation with a local research centre resulted 
in the use of seeds with a shorter plantation cycle. 
They use 6% less water (compared to 2018) and 
have a higher yield and conversion rate from barley 
to malt.

 – Greece delivered its first sustainable volumes with 
7,300 tonnes of barley certified to bronze SAI level 
(2019 crop). Athenian Brewery is collaborating with 
breeders and universities to breed early maturation 
barley varieties to improve barley growers’ yields.

 – In Mexico, the Smart Farming programme 
launched in 2018 has focused on reducing 
agricultural inputs through technologies such as 
drip and sprinkler irrigation, conservation agriculture 
and precision farming. Results for the first pilots 
include a 28% reduction in fertiliser use and a 64% 
increase in barley yields. 

Cool Farm Tool: measurement and 
improvement of farming practices
We have started to implement the ‘Cool Farm 
Tool’ to collect data on farming practices, water 
consumption, fertiliser and pesticide use and crop 
yields. The data is being used to calculate CO2 
emissions at farm level and will help to improve 
farming practices. 

The tool is being tested by several suppliers and 
operating companies across six countries in Europe 
and Americas. Farmers of five raw materials are 
involved: barley, maize, hops, sugar cane and 
wheat. The initial results look promising, both in 
terms of the data that can be collected and the 
insights we will gain. The data helps us to improve 
farming practices, refine our sustainable agriculture 
approach and accurately measure the water 
footprint of our agricultural raw materials. 

134

Barley project in Greece
Our brewery in Greece is working with partners to 
improve the yield and quality of local malting barley, 
including developing early maturation varieties. In 2019, 
over 7,000 tonnes of malting barley were certified to 
Sustainable Agriculture Initiative (SAI) bronze standard.

Reporting our suppliers’ CO2 emissions
CDP is the world’s largest collection of self-reported 
climate change, water and forests data. This year, 
we adopted the CDP reporting approach for our 
raw materials suppliers to better understand their 
energy consumption and CO2 emissions. 84% of raw 
materials suppliers responded to the questionnaire 
and we will use the data to develop CO2 emissions 
reduction roadmaps with them.

Looking ahead
We are developing a new strategy for sustainable 
agriculture. It will embed a holistic sustainability 
approach that considers both impact on the planet, 
in particular CO2 emissions reduction, and benefits 
to the communities we work with.

For more on our Sustainable Agriculture approach and progress,  
see our website and case studies

Heineken N.V. Annual Report 2019Sustainability ReviewReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsOther InformationIntroductionSourcing sustainably

Source agricultural  
raw materials locally  
in Africa

2020 commitment
Deliver 60% of agricultural raw materials in 
Africa via local sourcing within the continent7

Our progress
Off track

Our contribution to the SDGs:
2.3  Productivity and incomes of 

small scale farmers

In 2019, we sourced an estimated 44% of agricultural 
raw materials locally in Africa and the Middle East 
(up from 37% in 2018).

Twelve of our operating companies source locally 
across 32 different value chains. Our raw material 
purchases and our six Public-Private Partnerships 
(PPP) supported more than 140,000 farmer 
households in 2019.

Overall, our focus on value chain and recipe 
development has delivered a 19% year-on-year 
increase in the quantity of raw materials sourced 
in Africa.

 – In Ethiopia, we increased domestic malt and 
barley purchases, significantly growing our 
proportion of locally sourced raw materials. 

 – Our sorghum programme in Sierra Leone saw the 
share of locally sourced raw materials double from 
2018 levels.

 – A similar increase was seen in Democratic Republic 
of Congo (DRC), driven by increased purchasing 
of local rice and sugar. This included 1,000 tonnes 
of rice sourced from five co-operatives in the Ruzizi 
valley through a pilot PPP with Agriterra. 

 – We extended our PPPs in DRC and Ivory Coast 

to the end of 2020 and we will start a new barley 
project in Ethiopia in 2020.

 – The proportion of locally sourced raw materials 
in South Africa more than doubled in 2019 as a 
result of domestic sourcing of maize, sugar and 
apples for cider.

 – We launched a programme to develop local barley 

production in eight countries. This alternative 
crop gives farmers the opportunity to diversify 
production, including in Rwanda where we have 
successfully completed the second year of trials in 
collaboration with the Rwanda Agriculture Board.

Despite good progress in many areas, local raw 
material sourcing has not kept pace with volume 
growth in key markets. It has also lagged behind 
the expansion of our business footprint in new 
markets, where there are initially lower local sourcing 
contributions. Furthermore, lack of processing 
capacity continues to be a factor in several markets. 
The decline in domestic sugar production in Africa, 
which has faced competition from cheaper imports 
from outside the continent, has also proved to be 
a challenge.

Looking ahead
Although we will not reach our 60% local sourcing 
target in 2020, we remain committed to achieving 
it. We are working with partners to increase 
processing capacity. In Ethiopia, two new malteries 
are expected to begin operating within a year, 
each providing an additional 60k tonnes annual 
processing capacity. 

135

Extending the CREATE Project in Ethiopia
The CREATE Project has supported over 40,000 farmers 
in Ethiopia and increased our quantity of locally-sourced 
barley five-fold. We have extended the project to 2020 
with two new malteries due to begin operating by the 
end of the year.

We will continue supporting farmers in Africa by 
providing access to new crops, improved varieties, 
agricultural and business skills training, and the 
inputs and finance they need to make the transition 
from subsistence to commercial farming.

For more on our Local Sourcing programme in Africa, progress and 
initiatives, see our website and case studies

Raw materials sourced in Africa
44%

Our 2020 target

60%

2019
2018

2017

2016

2015

44%

37%

42%

49%

49%

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136

Our risk-based screening covers the following areas:

 – sanctions; 

 – anti-bribery and anti-corruption; 

 – political exposure; and 

 – negative media coverage related to issues such as 
labour and human rights, health and safety, fraud, 
fair competition and anti-money laundering.

The process is now more automated through a 
supplier risk management tool. This allows us to 
identify elevated risks in our supply chain and focus 
on actions to mitigate them.

Looking ahead
We will continue to enhance our processes 
through the tool, extending the due diligence 
programme and implementing a new financial risk 
assessment module. 

For more details on our Supplier Code Procedure and progress,  
see our website

Sourcing sustainably

Compliance with  
our Supplier  
Code Procedure

2020 commitment
Ongoing 95% compliance with our Supplier 
Code Procedure

Our progress
On track

Our contribution to the SDGs:
8.7  Eradicate forced labour, modern slavery, 
human trafficking and child labour

8.8  Protect labour rights and promote safe 

working environments

In 2019, we achieved 97% compliance with our 
Supplier Code Procedure across our operating 
companies, 2% above the target. 

This was achieved despite implementation of a 
new strengthened methodology and assessment 
process during the year. 

Following the update of our Supplier Code in 2018, 
our Global Procurement and Business Conduct 
functions have worked together to enhance the 
supplier screening and due diligence process. 

Enhanced Supplier Code Procedure
We developed with suppliers targeted actions to 
mitigate identified risks.

Heineken N.V. Annual Report 2019Sustainability ReviewReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsOther InformationIntroduction137

Formula 1™ track branding
In 2019, 30% of our visible TV track branding 
showcased responsible consumption messaging.

Advocating responsible consumption

Many of our operating companies brought the 
responsibility message to life locally in 2019. 

For example, in Vietnam we used behavioural 
change techniques to actively encourage consumers 
not to drink and drive across 12 bars in Hanoi and 
Ho Chi Minh City. Activities included visual “nudges”, 
outlet staff training and consumer incentives. 

Looking ahead
We will launch a new campaign featuring father 
and son combination, Nico and Keke Rosberg, 
in 2020. 

Follow-up behavioural change programmes, 
designed to change the drink driving psychology 
and have a positive impact on road safety, are 
scheduled in Vietnam and Brazil. 

In 2020, where possible, all our Formula 1™  
track branding will feature Heineken® 0.0%.

For more details on our Responsible Consumption programme  
and progress, see our website and case studies

Make responsible 
consumption cool

2020 commitment
Invest 10% of Heineken® media budget to support 
responsible consumption programmes in every 
market where we sell and advertise Heineken®

Our progress
On track

Our contribution to the SDGs:
3.5  Strengthen the prevention of 

substance abuse

We believe alcohol, when consumed in moderation, 
can be part of a well balanced lifestyle. That is 
why we are committed to advocating responsible 
consumption and supporting efforts to decrease 
harmful consumption.

In 2019, 63 markets in scope8 (95%) invested at 
least 10% of media spend in dedicated responsible 
consumption campaigns (2018: 69 markets, 
2017: 32).

Our Formula 1™ sponsorship provides a powerful 
global platform for responsible messaging and we 
continued to push our “No Compromises” campaign 
around the world. 

The campaign features former F1™ World 
Champion, Nico Rosberg, and builds on learnings 
from behavioural psychology experiments carried 
out in 2018.

Heineken N.V. Annual Report 2019Sustainability ReviewReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsOther InformationIntroductionAdvocating responsible consumption

 – In Russia, we are tackling underage drinking  

in partnership with Pyati Veter and Harmony,  
the Institute of Psychotherapy and Counselling  
in St Petersburg. Psychologists work alongside 
teachers and parents to provide the knowledge 
and skills needed to support teenagers to deal 
with mental health challenges without resorting 
to alcohol.

 – In Brazil, we continued our partnership with 

Maker Brands through the WeLab programme. 
WeLab supports young people between the ages 
of 18 – 24 to develop interpersonal skills and tools 
that enable them to manage the challenges they 
face, while developing a responsible relationship 
with alcohol.

Looking ahead
We will continue to develop and engage in 
partnerships in the markets in scope in 2020. 

We will invest part of the Heineken® media  
budget to support responsible consumption 
programmes in every market where we sell 
Heineken® (see page 137).

For more details on our partnerships and progress,  
see our website and case studies

Building partnerships  
to address  
alcohol-related harm

2020 commitment
Every market in scope has a relevant and active 
partnership aimed at addressing alcohol-
related harm

Our progress
More to do

Our contribution to the SDGs:
3.5  Strengthen the prevention of 

substance abuse

35 of the 37 markets in scope (95%)  
have a partnership in place to address  
alcohol-related harm. 

These partnerships address at least one of the 
following alcohol-related harms: drink driving;  
underage drinking; excessive consumption;  
drinking while pregnant; or alcohol addiction.

In 2019, the scope included markets where  
we consider our business has an opportunity to 
make a positive contribution towards reducing the 
harmful use of alcohol. For other markets, including 
those preparing for a new ambition for 2030 and 
those with partnerships which are expiring, the 
commitment became optional.

138

Training tourism and hospitality students 
in Papua New Guinea
Our South Pacific Brewery joined forces with the 
Australia Pacific Technical Coalition college to train 
tourism and hospitality students – the bar and 
restaurant operators of the future – on the importance 
of serving alcohol responsibly and preventing excessive 
and underage drinking.

Heineken N.V. Annual Report 2019Sustainability ReviewReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsOther InformationIntroduction139

Advocating responsible consumption

Increase transparency  
on ingredients  
and nutrition

Our commitment
Provide ingredient and nutrition information on 
pack and online for all beer and cider brands 
produced and sold in the EU 

Provide ingredient and nutrition information 
on pack and online for all beer and cider brands 
produced and sold outside the EU

Our progress
More to do

Our contribution to the SDGs:
12.8  Ensure that people have the relevant 

information and awareness

We are ahead of the industry and regulations with 
our commitment to provide consumers ingredients 
and nutrition information for our beer and cider 
brands, on pack or online.

By the end of 2019, an estimated 91% of our beer 
and cider brands9 had ingredients, nutrition and 
Alcohol by Volume (ABV) information on pack 
or online.

Allergens are now highlighted in almost 70% of line 
extensions across the world.

Looking ahead
We will continue to monitor trends and regulation 
around consumer transparency. We will adjust 
our ambition and actions accordingly to comply 
with our ongoing commitment and industry 
best practice. 

We will also increasingly use labelling to raise 
consumer awareness around packaging recycling 
and responsible consumption or our products.

In January 2020, the International Alliance for 
Responsible Drinking (IARD) announced the 
commitment of Member companies to add a 
clear age restriction symbol to all labels by 2024. 
HEINEKEN is a Member of IARD and will implement 
this commitment.

For more details on our approach to transparency on ingredients  
and nutrition and progress, see our website

Heineken N.V. Annual Report 2019Sustainability ReviewReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsOther InformationIntroduction140

Zero Zone
Zero Zone offers LONO choice in a compelling way 
across thousands of outlets. Born in Poland and now 
spanning across Europe and Russia, Zero Zone has 
grown to become a bold, multi-company programme 
reaching some 21 million consumers.

Advocating responsible consumption

Driving innovation  
in low- and  
no-alcohol category

Our contribution to the SDGs:
3.5  Strengthen the prevention of substance abuse

We believe it is important to offer choice to 
consumers who do not want to, or cannot, 
drink alcohol. 

It drives us to continuously innovate in the area 
of low- and no-alcohol (LONO) drinks to provide 
a growing variety of brands that meet diverse 
consumer needs and expectations. 

Responsible marketing remains a key consideration 
for this category. Our business is committed to 
marketing non-alcoholic products only to adults 
when the product is an extension of a brand 
containing alcohol.

Our global LONO portfolio now includes 348 line 
extensions across 123 brands. 

By the end of 2019, LONO options made up 5.7%  
of HEINEKEN’s total global volume (2018: 5.5%).

Our Zero Zone range of LONO beverages caters 
for different occasions to create a sustainable  
long-term business.

In 2019, we continued the expansion of Heineken® 
0.0. It is now available in 57 markets, an increase of 
19 markets since last year. 

We strengthened our 0.0% Radler offers with 
breakthrough innovations like Dark Radler. 

Across a growing number of countries and 
brands, we offer greater 0.0% variety in beer 
and energy drinks. 

Looking ahead
In 2020, we will accelerate geographical expansion 
of LONO categories with additional focus on malt 
and increasing variety.

For more details on our low- and no-alcohol category,  
see our website and case studies

Heineken N.V. Annual Report 2019Sustainability ReviewReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsOther InformationIntroductionPromoting health and safety

Safety  
performance

2020 commitment
Reduce accident frequency by 20% vs 2015

Our progress
On track

Our contribution to the SDGs:
3.6  Reduce deaths and injuries from road 

traffic accidents

8.8  Protect labour rights and promote safe 
and secure working environments

Fatal Accidents
We deeply regret that 11 people lost their lives while 
working for HEINEKEN in 2019 (2018: 17). 

Four people were our employees and seven were 
employed by contractors or suppliers, with the 
accident occurring either on our premises or under 
HEINEKEN supervision. 

Six fatalities were road traffic accidents, 
three occurred during construction, demolition 
or maintenance activities, one during manual 
handling activities, and one was the result of 
a crime-related incident. 

For HEINEKEN, every accident is one too many. 
We fully investigate all fatal accidents, including 
those on the road where other road users are 
involved, and take action to prevent re-occurrence.

Actions extend across all relevant HEINEKEN 
operating companies to ensure lessons are learnt 
and that they have the biggest possible impact on 
everyone working in our Company.

Accident Frequency 
Our accident frequency in 2019 was 0.84 per 100 
FTE, down from 1.13 in 2018. This is a reduction of 
39% compared to 2015, ahead of our 2020 target. 
There were 742 accidents that resulted in lost days 
among HEINEKEN employees: 389 in logistics and 
distribution; 170 in commerce; 163 in production; 
and 20 in other functions.

We want everyone who works for us to go home 
safe at the end of each working day and our target 
is zero fatal and serious accidents.

Our operating companies continue to drive 
improvements in safety performance in all areas of 
the business. The commitment of senior leadership 
was demonstrated during the year through 
communications and campaigns, including Global 
Safety Day which was celebrated worldwide with 
the active involvement of senior management. 

We use telematics in our vehicles to monitor and 
improve safe driving behaviours and increase road 
safety. This contributed to a reduction in road 
accidents by 28% compared to 2018.

Our operating companies take action to prevent 
fires, explosions and accidental chemical releases 
in production environments through the Process 
Safety programme.

141

2019***

4

6

1

742

216

2017

6

8

2018

3

14

806

272

1,000

404

28,628

33,566

38,019

1

1

0

77,792

88,134

88,430

Fatal accidents*
Fatalities of Company personnel

Fatalities of Contractor personnel on site**

Fatalities of Contractor personnel off site**

Accidents (Absolute values)
Accidents of Company personnel

Accidents of Contractor personnel

Lost Days of Company personnel

Permanent disabilities of Company personnel

Total Workforce

Accidents (Relative values)
Lost Time Accident Frequency (per 100 FTE Company personnel)

1.04

1.13

0.84

* 

 Company personnel fatalities: 2 in Mexico; 1 in Brazil; 1 in Tunisia. 
Contractor personnel fatalities: 2 in Brazil; 2 in the Democratic Republic of Congo; 1 in the Bahamas; 1 in Nigeria; 1 in Vietnam.

**   Contractors who operate under our direct control (either because they work on HEINEKEN premises or are supervised by HEINEKEN management and 

work elsewhere). 

***  The reporting period of the safety data presented in this chapter is December 2018 – November 2019 with the exception of fatal accident data which 

reflected the 2019 full year period.

Lost Time Accident frequency
accidents per 100 FTE

0.84

2019

2018

2017

2015

Our 2020 target

0.84

1.13

1.04

1.38

Accelerating progress
To drive further improvements and accelerate 
our progress, Centres of Excellence bring together 
specialists from around the world. There are 
currently four safety Centres of Excellence: Machine 
Safety; Process Safety; Fork Lift Truck Safety; and 
Contractor Safety.

The Contractor Safety Centre of Excellence aims to 
improve contractor safety throughout the supply 
chain, including during major construction projects. 
It is responsible for revising contractor safety 
procedures, sharing good practice and closing 
knowledge gaps. Output is fed into the Global 
Safety Strategy, which maintains a strong focus 
on contractor safety.

For more detailed information on our health and  
safety performance, see our website and case studies

Heineken N.V. Annual Report 2019Sustainability ReviewReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsOther InformationIntroduction 
 
 
 
 
 
 
Promoting health and safety

Safety  
performance  
(continued)

Safer driving using Telematics
We use Telematics in all Company-owned, rented or 
leased vehicles to reduce driving-related accidents. 
Telematics provide valuable insights into driving 
behaviours, such as speeding and harsh breaking, 
enhancing coaching and training of our drivers 
which contributes to the increase of road safety. 
At HEINEKEN Ireland, telematics data have delivered 
clear improvements; unsafe driving events were 
reduced by 53% and speeding events by 35% during 
the first eight months of the programme. The success 
is down to close co-operation between functions, 
driven by the safety manager, draught beer service 
representative, sales representative and draught policy 
co-ordinator (pictured).

Life Saving  
Rules

2020 commitment
Full compliance with Life Saving Rules

Our progress
More to do

Our contribution to the SDGs:
3.6  Reduce deaths and injuries from road 

traffic accidents

8.8  Protect labour rights and promote safe 
and secure working environments

The HEINEKEN Life Saving Rules are global rules 
and related principles and programmes dedicated 
to improving process safety across our highest 
safety risks. The Life Saving Rules are a key tool 
for preventing serious and fatal accidents and 
all operating companies are required to comply 
with them. 

We increased investment to accelerate 
implementation of the Rules globally and delivery 
is now nearing completion. It has established many 
basic conditions to support people to work in a 
safer way. 

At the end of 2019, the compliance level was:

 – 92% in breweries;

 – 95% in projects, commerce, distribution 

and logistics

142

Process Safety Management
The Process Safety Management programme is 
designed to address risks related to pressurised 
equipment like boilers, ammonia cooling plants, CO2 
plants and air compressors. This is a complex area 
which can have significant implications for safety 
and business continuity (beer cannot be produced 
without steam or cooling). 

While leakages and other incidents do not occur 
frequently, they can have potentially severe 
consequences when they do. 

We have taken important steps to raise awareness 
of the risks and ensure safe actions. These include 
setting performance targets, developing a 
robust monitoring process and training over 200 
colleagues in utilities, maintenance and safety 
functions to be able to assess barriers in pressurised 
equipment. An external specialised party (DNV-GL) 
assessed the status of Process Safety Management 
across the majority of production units and resulting 
development actions were performed by the 
Centres of Excellence. 

Looking ahead
In 2020, we will implement an updated Global 
Safety Strategy with a strong focus on risk reduction 
in the priority areas of road safety, contractor safety 
and safety leadership.

For more details on our Life Saving Rules and progress,  
see our website and case studies

Heineken N.V. Annual Report 2019Sustainability ReviewReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsOther InformationIntroduction 
143

Improving maternity provision in Rwanda
Kacyiru hospital provides maternal health 
services to a large part of the population of Kigali. 
Accommodating some 700 deliveries a month, 
including 200 caesareans, the hospital was operating at 
full capacity. The HEINEKEN Africa Foundation funded 
two new operating theatres. As well as enabling more 
caesareans to be performed, a new neonatal ward 
means new-borns no longer need to be transferred long 
distances to other hospitals.

HEINEKEN Global Volunteer Day
Organised by procurement teams across our operating 
companies, Global Volunteer Day saw 24 hours of 
voluntary work performed by HEINEKEN employees all 
over the world, beginning in New Zealand and ending 
on the USA West Coast.

Growing with communities

Investing in  
communities

Our contribution to the SDGs:
3.1 Reduce the global maternal mortality

3.2  End preventable deaths of newborns  

and children under 5

6.1  Achieve universal and equitable access  

to safe drinking water

€10.7m

committed to 119 health 
and water projects 
since 2007

€19.3m

invested in local 
sourcing projects
since 2009

Direct contributions
More than 4,750 employees in 35 markets gave 
over 22,800 hours to volunteering in 2019. 

HEINEKEN operating companies contributed 
almost €24 million to local communities, including 
cash and in-kind donations, employee time and 
management costs.

Total direct contributions  
by our operating companies
€24m

2019
2018

2017

22

24

24

Shared value projects
Our regional sourcing projects in Africa aim to 
create jobs, strengthen the agricultural sector 
and improve the lives of rural households. In total, 
they provide market access to more than 140,000 
farmer households.

Since 2009, we have invested €5.2 million in cash 
and €14.1 million in equipment and people through 
our PPP projects in Burundi, DRC, Ethiopia, Ivory 
Coast, Nigeria, Rwanda, Sierra Leone, and South 
Africa. This excludes additional third party funding 
leveraged by our contributions. 

The HEINEKEN Africa Foundation
Many communities in the Sub-Saharan African 
countries where we operate lack access to basic 
healthcare and clean water.

The HEINEKEN Africa Foundation supports projects 
that improve the health of people who need it most. 

Since it was established in 2007, the Foundation has 
committed €10.7 million to 119 projects, of which 
39 projects were still running in 2019. 

It approved seven new projects involving a 
total investment of almost €720,000 in 2019. 
They include the renovation of mother and child 
health departments at health centres in Addis Ababa, 
Ethiopia and Lubumbashi, DRC, and equipment for 
a neonatal intensive care unit in Benin City, Nigeria. 
Three more projects will bring drinking water to 
communities in Burundi and Sierra Leone.

Over the years, the Foundation has developed 
strong expertise in Mother & Child Healthcare and 
Water, Sanitation and Hygiene (WASH). These areas 
are crucial for the earliest years of life and are highly 
interdependent; small improvements can have a big 
impact on communities, now and in the future.

For more detailed information on our support to the  
communities, see our website and case studies

Heineken N.V. Annual Report 2019Sustainability ReviewReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsOther InformationIntroduction 
Growing with communities

Creating economic  
and social impact

The taxes we pay are an important part of our 
contribution to national economies. They support 
development in the many countries in which 
we operate.

Responsible tax behaviour is an essential element 
of our sustainability strategy. We support 
stable, transparent and predictable tax regimes 
that incentivise long-term investment and 
economic growth.

Corporate income tax paid  
by geographical regions

32%

26%€924m

12%

30%

  Europe

  Americas

  Africa, Middle East
  and Eastern Europe 

  Asia Pacific

Total tax contribution  
per category

3%

52%

8%

9%

€12.2bn

28%

  Excise duties paid

  Net VAT paid

  Employee taxes paid
  (including social 
  security contributions)

  Corporate income 
  tax paid

  Other tax paid

In support of HEINEKEN’s business priorities, 
we pursue a tax strategy that is sustainable 
and transparent. 

Our tax strategy is based on a number of key 
tax principles:

 – Our commitment to comply with relevant  

tax laws and international regulations goes 
beyond legal compliance.

 – Our way of working conforms with the  

HEINEKEN Code of Conduct.

 – We expect to pay tax on our activities in the 

country where they take place. 

 – We do not use tax havens for tax avoidance 
purposes and we do not engage in artificial  
tax arrangements that are intended for 
tax avoidance.

 – We fully support and follow the OECD transfer 

pricing guidelines, transactions between 
HEINEKEN companies are according to the  
‘arm’s length’ principle. 

 – We pursue an open and constructive dialogue 
with tax authorities that is based on mutual 
respect, transparency and trust. We have  
co-operative compliance relationships with  
tax authorities in various countries.

For more on our approach to tax,  
see our website

27.6%

effective income tax rate (beia)

144

River2River Journey in Indonesia
In Sampang Agung, Indonesia, we started a  
three-year programme called River2River Journey. 
Its aim is to restore the water quality in the  
Cumpleng watershed. The river, which is near our 
brewery, suffers from pollution caused by domestic 
waste, especially used diapers. The programme will  
be a multi-stakeholder effort involving governments, 
businesses, community groups and media.

Heineken N.V. Annual Report 2019Sustainability ReviewReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsOther InformationIntroductionValues and behaviours

We are committed to conducting 
business with integrity and fairness, 
with respect for the law and in line with 
the values described in our manifesto 
‘We are HEINEKEN’. 

This commitment is outlined in 
our Code of Business Conduct and 
underlying policies.

Conducting business with integrity
Our values guide how we work and conduct our 
business, supporting the principles of the UN Global 
Compact and the Organisation for Economic 
Cooperation and Development (OECD) Guidelines 
for Multinational Enterprises. 

We are committed to conducting business with 
fairness, integrity and respect for the law and our 
values. The HEINEKEN Code of Business Conduct (the 
‘Code’) and its underlying policies communicate the 
basic principles that every employee must observe 
when acting for, or on behalf of, HEINEKEN. It explains 
what we are committed to and what is expected of our 
employees. The underlying policies give further practical 
guidance on specific topics outlined in the Code.

We provide ongoing communication and training 
to employees worldwide to raise awareness of the 
Code and its underlying policies. 

In 2019, we launched a new mandatory Code 
of Business Conduct training which exposes 
employees to practical business conduct dilemmas. 

As of the end of 2019, more than 53,000 employees 
had completed the new training online or in 
the classroom.

As a multinational company operating in more than 
70 countries, we pay special attention to potential 
exposure to bribery and corruption. It is our principle 
never to engage in bribery, in any place, at any time.

HEINEKEN’s anti-bribery framework is designed to 
minimise the risk of, and exposure to, bribery-related 
incidents in our operations. It supports employees to 
manage their daily challenges and meet applicable 
legal requirements. Key elements of the framework 
include third party screening and visits to selected 
operations to assess bribery risks.

Anti-bribery e-learning builds employees’ 
capabilities to recognise and deal with potential 
bribery dilemmas they may encounter through their 
work. The programme consists of three training 
modules and is mandatory for groups of employees 
across key functions. By the end of 2019, 21,517 
employees had completed one or more modules of 
the training programme. We keep reasonable and 
proportionate oversight of activities related to the 
implementation and effectiveness of the training 
through internal controls.

Speak Up
We encourage everyone to Speak Up, in confidence 
and without fear of retaliation, about any concerns 
they may have. 

Several Speak Up channels enable people to raise 
questions and concerns. They include Trusted 
Representatives and an external Speak Up 
service (telephone and online) which is run by an 
independent third party and available 24/7, 365 
days a year. 

Speak Up is available to anyone who wishes to 
raise a concern about possible misconduct within 
our Company, both HEINEKEN employees and 
external parties.

In 2019, we received 1,699 reports of suspected 
misconduct through Speak Up (2018: 1,293). 
The continued increase is due to successful 
awareness-raising, launch of Speak Up in newly 
acquired operations and the maturity of our Speak 
Up programme. 

145

Code of Business Conduct training
HEINEKEN Russia Sales department team completed 
a classroom Code of Business Conduct training in our 
Moscow Sales office.

Speak Up reports received concerned allegations of 
fraud (27%), discrimination and harassment (25%), 
conflicts of interest (11%) and other issues (37%).

31% of reports were substantiated and corrective 
and preventative actions were taken where relevant 
and possible. Actions included process and control 
improvements, reimbursement of financial loss and 
disciplinary measures.

 For more details on our Code of Business Conduct,  
see our website

Brand Promoters
Brand Promoters are ambassadors for our products, 
helping us to demonstrate the value of our products 
directly to our consumers across the world. We are 
very proud of the work they do, and in return we 
want Brand Promoters to feel proud of their work 
with us. 

Ensuring safe working conditions for brand 
promoters is our aim and is an ongoing process 
which we updated on in last year’s Annual Report, 
and continue to do so on our website. Building on 
our existing Brand Promoters Policy, detailed 
training, and ongoing independent assessments, 
throughout 2019 we continued to make 
improvements and embedded Brand Promoters’ 
safety across our business.

In 2019, we delivered training to 23,000 Brand 
Promoters, agencies and our own employees 
worldwide. Through the year HEINEKEN’s Global 
Audit team carried out audits in 12 countries, 
which showed how global implementation of the 
Brand Promoters Policy has progressed since its 
introduction in 2018. To externally validate our 
progress in implementing the Policy, we carried out 
extensive independent, third-party assessments 
throughout 2019. These were undertaken by 
independent expert assessors at Partner Africa, 
Impactt and Arche Advisors across 18 countries in 
Africa, Asia and the Americas, including interviews 
with a total of 387 Brand Promoters. Overall, the 
assessment results found that significant further 
progress has been made to improve the working 
environment for Brand Promoters. 

We recognise that changing the working conditions 
of Brand Promoters globally is an ongoing process, 
and we have made it a clear objective to take a 
leading role in delivering positive change. We are 
working together with NGOs, third party agencies, 
and Brand Promoters themselves to continue to 
make this change happen.

 For more details on our Brand Promoters policies, actions and 
results, and the third party assessments in the regions,  
see our website

Heineken N.V. Annual Report 2019Sustainability ReviewReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsOther InformationIntroductionInclusion and diversity

As a global company with operations 
in over 70 markets, HEINEKEN is 
essentially multi-cultural. We use the 
power of our diversity to create an 
inclusive environment where everyone 
matters and where we all have equal 
opportunity to contribute to our 
business success.

Diversity
At the end of 2019, there were 61 nationalities 
among our senior managers (2018: 66). 

Our ambition is to increase the gender balance 
of our Senior Managers; female representation 
at senior levels increased to 23% (2018: 20%, 
2017: 19%, 2016: 17%). 

Representation by gender in 2019

% male % female

Engaging employees
We develop inclusive capabilities among our 
employees and support all markets to implement 
local Inclusion and Diversity (I&D) action plans. 

Supervisory Board

Executive Board

Executive Team

Senior Management

60

50

80

77

40

50

20

23

Some 900 leaders, including the General Managers 
and the Global Functional Leadership Teams, have 
now attended inclusive leadership workshops. 
We are also tackling unconscious bias; this kicked off 
in 2019 with a pilot covering our Americas Region 
and the Head Office. 

Our global community of 80+ ambassadors 
supports management teams around the world to 
understand and respond to local opportunities and 
requirements to meet our global I&D aspirations.

Embedding inclusive practices
Operating companies and global functions 
integrate I&D into their people plans, talent 
management strategies, employee engagement 
survey and everyday business practices. We have 
published internal Inclusive Practices to guide 
people in embracing I&D.

61

nationalities 
among our 
senior managers

23%

female 
representation 
at senior levels

900

leaders 
attended 
an inclusive 
leadership 
workshop

HEINEKEN Open & Proud
2019 was the year HEINEKEN Open & Proud (HOP) 
was launched. The purpose of this new global 
employee community is to foster an open and 
inclusive workplace that values the contribution 
of all employees, including members of the 
LGBT+ community. 

HOP will act as a lighthouse to guide operating 
companies with a clear and supportive 
central message for employees across the 
HEINEKEN organisation. 

In 2019, HEINEKEN participated in the iconic 
Amsterdam Pride Canal Parade, joined by our 
CEO and many employees from around the world. 
We also attended other Pride events, including in 
New York and São Paulo. 

We are a member of Workplace Pride, a not for 
profit foundation dedicated to improving the lives 
of Lesbians, Gays, Bisexuals, Transgenders and 
Intersex people in workplaces all over the world.

146

Women@HEINEKEN
Ambassadors of the Heineken Mexico Women@
HEINEKEN network.

Supporting Women@HEINEKEN
We launched the Women Interactive network 
(WIN) in early 2019. It is a company-wide 
programme to support talented female leaders 
in their development and career progression.

Our companies also have local initiatives. 
Since 2016, the Heineken Mexico Women@
HEINEKEN network of 29 ambassadors has worked 
together with one simple purpose: bringing women 
together to help other women. 

The group has played a central role in empowering 
women through initiatives to develop themselves, 
support others and become leaders in creating an 
inclusive workplace. Women@HEINEKEN shows 
how helping others is an opportunity to develop 
oneself, with 41% of the original ambassador 
having secured a new position. 

For more details on our Inclusion & Diversity programmes,  
actions and plans, see our website

Heineken N.V. Annual Report 2019Sustainability ReviewReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsOther InformationIntroductionRespecting Human Rights

We use the UN Guiding Principles on 
Business and Human Rights as a guide 
to understand, avoid and address 
human rights-related risks in our 
operations and supply chain.

Our human rights due diligence process focuses on 
a number of key areas: 

 – assessing and prioritising human rights risks;

 – integrating the Human Rights Policy into ways 

of working; 

 – tracking and auditing policy implementation; and 

 – reporting progress internally and externally.

We engage with external stakeholders to gather 
feedback and observations. This includes consulting 
with international NGOs and relevant local 
stakeholders as part of our local Human Rights 
Risk Assessments. 

Assess
We started conducting Human Rights Risk 
Assessments and running action planning 
workshops in 2016. They help to embed our global 
human rights agenda in the identification and 
prioritisation of human rights risks at local levels. 

To date, we have completed risk assessments 
and workshops in 15 operating companies: Brazil, 
Cambodia, DRC, Ethiopia, Haiti, Hungary, Indonesia, 
Jamaica, Mexico, Myanmar, New Zealand, Nigeria, 
South Africa, Timor-Leste and the UK. 

We conduct risk assessments with Shift, the global 
leading expert on the UN Guiding Principles on 
Business and Human Rights. 

Following the workshops, operating companies 
develop practical and relevant action plans to 
address the identified potential human rights risks 
for their business. 

We will continue to deliver workshops in 2020 and 
will strengthen regional governance structures and 
improve human rights monitoring.

Integrate and act
Based on the human rights risks identified through 
our work with Shift, we revised our Human Rights 
Policy in 2018. 

In 2019, we developed practical implementation 
guidance for operating companies and we plan to 
roll out more detailed guidance on specific principles 
within the Human Rights Policy in 2020.

Embedding the Human Rights Policy across our 
activities requires support, understanding and 
commitment from all functions and regions. 

Internally, regional cross-functional platforms aim 
to embed human rights in our ways of working and 
address human rights-related issues in each region. 
Regional governance platforms support delivery of 
action plans by focusing time and resources on key 
risks for the region.

We expect all individuals working for HEINEKEN 
(whether directly or through a third party), suppliers 
and business partners to respect human rights 
in line with our Human Rights Policy and/or our 
Supplier Code. 

Track
The HEINEKEN risk control framework embeds 
respect for human rights in our internal controls. 
Chaired by the CFO, the HEINEKEN Risk Committee 
maintains oversight of agreed programmes and 
actions to strengthen respect for human rights. 
Each operating company must check their own 
policies and practices against the Human Rights 
Policy and implementation guidelines.

147

Human Rights Due Diligence framework
The human rights due diligence is the process
by which we embed our policy in our way of working.

In 2019, the internal Global Audit function 
conducted in-depth reviews with 12 operating 
companies around the world. With the support 
of KPMG, Global Audit has increased capacity to 
review operating companies against the following 
key principles set out in our Human Rights Policy, 
namely: Rest and leisure; Fair wages; and  
Non-discrimination. 

In 2019, we continued to commission independent 
third party audits of our outsourcing practices, 
working with Partner Africa, Impactt and Arche. 
The outcomes of audits enable us to address areas 
for improvement including strengthening our 
guidelines for outsourcing decisions and supporting 
respect for human rights of non-employee workers. 
These third party assessments will continue in 2020. 

Communicate
We report our human rights commitments, 
progress and dilemmas openly and honestly to 
our stakeholders. 

In 2019, our Corporate Human Rights Benchmark 
score increased for the third consecutive year. 

Internally, we provide dedicated webinars and 
training for all regions on the implementation 
guidelines for our Human Rights Policy. 

We plan to increase internal communications on 
Human Rights in 2020.

For more details on our Human Rights Policy, actions and plans, 
including the Good Governance Platforms, see our website

Heineken N.V. Annual Report 2019Sustainability ReviewReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsOther InformationIntroduction148

Reporting basis and governance of non-financial indicators

We continue to disclose our financial and Brewing a Better World performance  
in one combined, integrated annual report. 

We believe it is important to provide independent confirmation that the 
information in this report is reliable and accurate, hence Deloitte provides  
limited assurance on 34 of the most important non-financial indicators10. 

More information about our actions and progress in 2019, other non-financial 
KPIs, and background information, can be found in datasheets and the GRI and 
Environmental tables, Basis of Preparation of Non-Financial Information and 
other disclosures we make available online11.

Brewing a Better World Governance
Our governance model for Brewing a Better World ensures we deliver against our commitments both 
globally and locally. Brewing a Better World progress is one of the key topics of HEINEKEN Executive Team 
discussions, chaired by our CEO. Being one of five HEINEKEN Strategic priorities, progress on Brewing a 
Better World achievement and key highlights are reported to the Executive Team, the Executive Board and 
the Supervisory Board. Material strategy and targets per focus area are subject to approval by the Executive 
Board. Significant changes in definitions are subject to approval by the Executive Board. As of 2018, Brewing 
a Better World focus areas are formally included in HEINEKEN strategic and annual planning process. 
Supported by expert input from subject specialists, this ensures effective implementation of Brewing a 
Better World initiatives across the business. 

Focus on sustainability is embedded throughout the business, for example driven by Supply Chain (Every Drop 
and Drop the C), Procurement (Sustainable Sourcing), HR (Health and Safety) and Commerce (Responsible 
Consumption). As a part of Brewing a Better World governance, accountability for driving our ambition lies with the 
HEINEKEN Executive Team globally, and with the general manager of each HEINEKEN operating company locally.

Reporting period and operating companies in scope
The non-financial indicators in this report cover the performance of all our consolidated operating companies 
from 1 January 2019 up to and including 31 December 2019, unless stated otherwise. A different reporting 
period is applied to the accident frequency indicator (December 2018 – November 2019) as the current 
reporting cycle does not allow for reporting within the timelines required for the Annual Report.

Operating companies included in the scope of our reporting are listed in the sustainability section of the report, 
unless stated otherwise. The reporting scope depends to a significant extent on the nature of each indicator 
and hence exceptions and limitations are explained per each indicator in the document ‘Basis of Preparation 
of Non-Financial Indicators’. Units (countries, sites, suppliers, brands etc.), which for specific reasons received 
formal derogations for compliance with commitments, are excluded from the indicator scope in consolidation, 
unless stated otherwise.

Consolidated operating companies include companies fully owned by HEINEKEN, or where HEINEKEN holds 
a majority share. Minority joint ventures, associates, licensed partners, export markets are not consolidated, 
unless stated otherwise (in a number of indicators). Export markets refer to countries outside the custom 
borders of countries where operating companies are residing. The term ‘production unit’ means breweries, 
cider plants, soft drink plants, malteries, water plants and combinations of these, at which malt, beer, cider, 
soft drinks and water are produced. Two packaging material plants are also in the scope of production units, 
covering the manufacture of bottles and crates. Other consolidated plants include a winery and distillery.

New acquisitions and greenfield breweries are included in the consolidated reporting after the first full 
calendar year of their operation.

In 2019, we started reporting on six new sites in Mexico (Meoqui), USA (Chicago and Petaluma of our craft 
brewer Lagunitas), Mozambique (Marracuene), New Caledonia (Monte Dore) and Indonesia (Sampang 
Agung soft drink plant). Two production units have been excluded from Brewing a Better World reporting in 
2019, following changes in ownership and operations (Cieszyn in Poland and Monterrey ice plant in Mexico). 

Functions (at Global and operating company level) are responsible for defining ambitions and targets, and 
for implementing, delivering, monitoring and reporting progress on their respective indicators.

Corporate Affairs and the Global Sustainable Development team at operating company level oversee Brewing 
a Better World strategy and drive collaboration and coordination of activities between involved functions.

Indicators in scope
The content of the report is based on the material aspects for both our Company and our stakeholders and 
is directly linked to the Brewing a Better World strategy, our four focus areas and our 2020 commitments. 
We have selected the non-financial KPIs that are most material, based on the following criteria:

Each operating company has a responsibility for sustainability reporting and a team engaged in delivering 
Brewing a Better World.

 – The KPI is a Brewing a Better World commitment, or a new target we publicly disclosed;

 – The KPI is not related to a target but part of one of the Brewing a Better World focus areas and seen as 

The Global Sustainable Development team consolidates, analyses and further communicates data reported 
by operating companies and global functions on a quarterly basis and in the Annual Report.

important by our stakeholders; and/or

 – The combination of KPIs should give a balanced, high level overview of our progress in 2019.

Further, we form alliances (tribes) throughout the organisation and with our suppliers to develop new 
solutions in the focus areas.

Scope and materiality of indicators are reviewed by the Disclosure Committee and may be adjusted once 
a year with effect as of the following year. 

Heineken N.V. Annual Report 2019Sustainability ReviewReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsOther InformationIntroductionReporting basis and governance of non-financial indicators (continued)

As a part of HEINEKEN Risk management process, we assess main risks that could hinder HEINEKEN 
in achieving its strategy and business objectives. In 2019, as part of this risk management process, we 
concluded that three Environmental, Social and Governance (ESG) related risks should be included as 
key risks. The three risks are: limited availability of natural resources which could impact our supply chain 
continuity; the impact and speed of environmental regulations; and the increased scrutiny of society on 
companies. These risks are included in this report. 

Reporting systems
The main systems used for collection, validation and analysis of reported data:

Definitions and governance per indicator
We gather data in accordance with guidelines and definitions based on the Global Reporting Initiative (GRI 
Standards) Guidelines, unless stated otherwise. Overall, we aim to align with international standards, and, if 
not available, we work with industry partners such as the Beverage Industry and Environmental Roundtable 
(BIER) to develop common practices. 

The table below provides more information on definitions and how we manage and govern the reported 
indicators. Additional information on definitions, scope, measurement criteria and reporting assumptions 
can be found in the sustainability section of the Company website and the document ‘Basis of Preparation 
of Non-Financial Information’ accompanying this report.

 – safety data is reported quarterly via a global system named ARISO (Accident Reporting & Investigation 

Software system)

Every drop: protecting water resources

149

 – the collection and validation of environmental data have been integrated in Business Comparison System 

(BCS). Production units submit environmental data on a monthly basis in BCS

Specific water consumption

 – other reporting systems include the HEINEKEN Sourcing database, the Spend Analysis Tool (SAT), Rosslyn, 
Zycus, and the EcoVadis Platform for Supplier Code and performance information, Ethics Point for ‘Speak 
Up’ data, CiL for low- and no-alcohol indicator, and MyHR for Inclusion & Diversity information

 – the Annual Sustainability Survey is the source of information for all other data that is not covered by the 

previously mentioned data sources

In 2018, we introduced a new reporting tool based on Sharepoint and Power BI, which allow us to consolidate 
data for all indicators and monitor progress in targets achievements at all levels of the organisation. 

Reliability and accuracy of data
We have processes governing the collection, review and validation of the non-financial data included in this 
report, at both local operating company and global level. 

We apply uniform definitions and instructions for reporting purposes to improve the accuracy and 
comparability of data. Where possible, standard or automated calculations and validity checks are built into 
our systems to minimise errors. Subject matter experts are involved at various levels to validate and challenge 
the data and process. We are continuously strengthening our data collection processes and underlying 
controls. Our operating companies and data owners report fairly and in accordance with agreed procedures 
and instructions, however, it is still not possible to ascertain full completeness and accuracy of data contained in 
our report. Operating companies are at differing maturity levels in terms of implementing data collection and 
reporting processes. Where we have concerns, we highlight them in the report.

HEINEKEN internal audit function, Global Audit, is involved in the annual review of the non-financial 
reporting process, including reviewing the quality of control processes at various levels, data ownership and 
clarity of definitions. 

Deloitte provides limited assurance on the selected indicators as described in detail in the Assurance report 
of the independent auditor.

Hectolitre (hl) water intake per hectolitre volume produced of beer, cider, 
soft drinks and water. Water intake minus water exported. We make 
detailed action plans for reducing water use in our breweries, embedded 
within the Total Productive Management (TPM) framework. Examples of 
actions are reducing water losses in the pasteuriser and solving leakages. 
We focus our water efforts on breweries in water-stressed areas, which 
is the reason why we have a separate water consumption target for 
these breweries

Total water withdrawal

The total volume of water withdrawn from the following sources:

Wastewater treated

 – surface water, including water from wetlands, rivers, lakes and oceans

 – groundwater

 – rainwater collected directly and stored by the organisation

 – municipal water supplies or other water utilities

The volume of wastewater treated expressed in m3. It is our policy to 
ensure all of our wastewater volumes are treated – by us or by a third 
party – before being discharged into surface water. Those breweries 
currently lacking wastewater treatment infrastructure are part of our 
future investment planning

Wastewater quantity

All wastewater coming from all production facilities (m3)

Wastewater treatment plant

Plant removing contaminants from the brewery’s wastewater and 
producing environmentally safe treated wastewater before releasing 
it into the environment. 

Third party plant: an external party (most often a municipal plant) taking 
care of the treatment of brewery wastewater and subsequent discharge 
into surface water

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Reporting basis and governance of non-financial indicators (continued)

Effluent organic load to  
surface water (kg COD)

Water stress

Water balancing

Water balancing projects

This indicator relates to the pollution load of the effluent that is 
discharged into surface water from our breweries. This excludes the 
wastewater which is treated by third parties. COD stands for Chemical 
Oxygen Demand, which is a measure for the pollution of water with 
organic material

Refers to the ability, or lack thereof, to meet human and ecological 
demand for water. Compared to ‘water scarcity’, ‘water stress’ is a more 
inclusive and broader concept. It considers several physical aspects 
related to water resources, including water scarcity, but also water quality, 
environmental flows, and the accessibility of water. Every five years, we 
assess current and future risks arising from the watersheds in which our 
breweries are located. In 2015, we undertook a water risk assessment 
with WWF International across our total operational footprint – fully 
consolidated as well as Joint Ventures – and on our barley-sourcing areas. 
Production sites identified as potentially located in a water-stressed area 
need to complete a Source Vulnerability Assessment (SVA). This enables 
us to obtain a clear picture of the local water situation, identify relevant 
stakeholders and explore the need for activities that increase water 
retention or promote the health of ecosystems. The outcomes serve as a 
basis for local Source Water Protection Plans, which includes the plans for 
water balancing. The outcome of the assessment can also indicate that 
water risks are negligible and that no further actions are required

Redressing the balance in water-stressed areas between the amount of 
water we source from the watershed and the amount that is not returned 
because it is used in our products, and through evaporation. Because 
water from a watershed is shared by many, one of the challenges is 
mobilising stakeholders, particularly at a government level. To help us, 
in February 2015, we entered into a partnership with the United Nations 
Industrial Development Organization (UNIDO). HEINEKEN and UNIDO 
are jointly organising three-day stakeholder engagement workshops 
to develop a shared vision on the most important water issues and on 
collective efforts needed to redress them in priority locations

Projects that aim to conserve or restore water quantity or quality 
in the local watershed and/or improve access to clean water for the 
local communities. We consider a balancing project started once 
a Memorandum of Understanding has been signed with one or 
more partners

Drop the C: reducing CO2 emissions

Carbon footprint

Our carbon footprint includes CO2 emissions by all the activities linked 
to making and selling our products, through the entire value chain. Our 
model incorporates six phases in the life cycle of a beverage: agriculture, 
malting and adjuncts, beverage production, packaging, logistics and 
cooling. This enables scope 1, 2 and 3 emissions to be included in the 
calculation of our carbon footprint

% of electrical energy coming 
from renewable sources

Quantity of renewable electrical energy use (kWh) divided by total 
electrical energy use (kWh). Sources can be:

% of thermal energy coming  
from renewable sources

CO2 emissions in 
production (Scope 1  
and 2, GHG Protocol)

CO2 emissions in distribution 
(Scope 3, GHG protocol)

CO2 emissions from fridges  
(Scope 3, GHG protocol)

 – own renewable production = all electricity generated from renewable 

resources on-site (wind, solar, biogas)

 – imported electricity under green certificates = all electricity streams 

for which certified green electricity is purchased

Quantity of renewable thermal energy use (MJ) divided by total thermal 
energy use (MJ). Sources are: biomass, biogas, solar thermal and 
imported heat (with 100% renewable % and 0 g CO2/MJ)
This indicator includes CO2-eq emissions caused by:

 – direct emissions from combustion of fuels

 – indirect emissions from imported heat and electricity

 – emissions from refrigerant losses

The reduction in CO2 emissions is being achieved by improving our energy 
efficiency for both thermal and electrical energy (as part of our TPM 
framework), and by using more renewables and replacing high CO2 fuels 
such as fuel oil with lower-emission fuels such as natural gas

This indicator refers to CO2-eq emissions from outbound distribution of 
finished goods and returns of empty packaging material. It includes domestic 
and export transport by road, rail and sea. Excluded is inbound transport 

We focus our actions on reducing the distance we drive, improving fuel 
efficiency with our transport partners, switching from road to rail and 
water, and using more carbon-efficient vehicles. As the majority of our 
transport is outsourced, we work in collaboration with our transport 
service providers and also with peer companies, customers, fuel providers, 
industry groups and other key stakeholders

This indicator refers to CO2-eq emissions as a result of the electricity used 
by beverage fridges (branded and non-branded) invoiced to HEINEKEN 
in the reporting year

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Green fridges

Waste destination per %  
and absolute value*

HEINEKEN buys and supplies fridges used to store and display our 
beer products in supermarkets, bars and restaurants. This allows us to 
control the quality of the beer by setting the correct temperature, as 
well as the appearance of the fridge and our brands within it. To reduce 
our emissions, we focus on installing more energy-efficient fridges in 
conjunction with our suppliers. We ask our suppliers to test new fridges 
to determine the HEINEKEN Energy Efficiency Index (HEEI)12. In case our 
suppliers have not (yet) provided us with the HEEI, we calculate the HEEI 
based on the energy saving features of the fridge model. We consider our 
fridges ‘green’ if they have one or more of the following green features: 
use of hydrocarbon refrigerant, LED illumination, an energy management 
system and energy-efficient fans

We further enhanced our data gathering method, and decreased our 
reliance on self-declared numbers by the operating companies to using 
our centralised procurement tool where possible

Destination of residual products from the brewing process: either recycled 
into feed, material loops, compost or energy, or – when not recycled – 
incinerated or sent to landfill. Brewer’s grains and yeast, for example, have 
a high nutrition value and are recycled for animal or human consumption.
It is our ambition to achieve zero waste to landfill in our production 
facilities, and this is part of our mandatory TPM framework

Sourcing sustainably

Sustainable agriculture

By sourcing raw materials sustainably, we help improve farming practices 
and enable farmers all over the world to adopt better environmental 
and social standards. Our procedures for sourcing sustainably cultivated 
crops are based on the principles of the Sustainable Agriculture Initiative 
Platform (SAI), an organisation of multinational food companies working 
towards a more sustainable food chain. Suppliers allocating sustainably 
cultivated crops to us are required to follow our procedures and we 
encourage them to work with farmers who grow their crops sustainably.
We follow the definition of the Sustainable Agriculture Initiative (SAI): 
the efficient production of safe, high quality agricultural products, in a 
way that protects and improves the natural environment, the social and 
economic conditions of farmers, their employees and local communities, 
and safeguards the health and welfare of all farmed species.
Our sustainable sourcing reporting is based on the concept of ‘mass 
balance’. This tracks what percentage of a suppliers’ materials are 
produced sustainably and is auditable, from farm to brewery

% of our main agricultural  
raw materials from  
sustainable sources

Contracted sustainable volumes (tonnes)/Total contracted 
volumes (tonnes).

Sustainable volume = any agricultural product in scope of the  
Sustainable Agriculture programme, that has been:

1. cultivated in accordance with an approved Code of Practice and

2.  allocated to HEINEKEN by our supplier in accordance with the mass 

balance approach

Volumes contracted in 2019 for delivery in 2020 are reported in this 
Annual Report

Quantity (in tonnes) of agricultural ‘extract’ producing raw materials (plus 
hops) that are cultivated in the Africa and Middle East region (AME) and 
that are purchased for use in the production of beers, soft drinks, cider, 
wine and spirits at our own production facilities in that region, divided by 
the total quantity of raw materials purchased within the region

Calculation based on the total quantity of agricultural raw materials 
purchased (tons), divided by the average farm size (hectares) and the 
average yield per crop produced (tons per hectare), plus the number of 
farmers supported with training in our PPP projects

% of agricultural raw  
materials locally sourced 
in Africa

Number of farmers and 
families impacted

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We safeguard compliance through a risk-based step-by-step process:

1.  Signing. By signing the HEINEKEN Supplier Code, suppliers agree 
to comply with our principles of integrity, environmental care and 
human rights.

2.  Risk analysis. The intensity with which we monitor compliance 

against our Supplier Code depends on the risk profile of a supplier. 
Our supplier risk analysis (SRA) tool identifies suppliers based on 
their type of business and level of supplier-specific risk. All potentially 
high-risk suppliers are required to go through step three of the 
programme. In 2019, we updated the SRA questionnaire and the 
methodology of risk assessment to reflect current developments in 
business environment. As a result, more suppliers go to Step 3 as in the 
previous years.

3.  Screening. We screen our suppliers based on four key risk drivers: 

(1) sanctions, (2) anti-bribery and anti-corruption, (3) state-owned 
entities and politically exposed persons, (4) adverse media (human and 
labour rights, health, safety and environment, fair competition, fraud, 
and anti-money laundering). 

4.  Action. All medium and high risk suppliers identified in Step 3 have 

to go through the Step 4 “Action”, which has several options of follow 
up actions: contract termination, training, contract clause, enhanced 
due-diligence, annual certification, or supplier on-site audits.

Average level of compliance  
(%) of all operating companies 
with four-step Supplier 
Code Procedure

We calculate compliance as the number of suppliers compliant with all 
applicable four-steps of the Supplier Code Procedure divided by the total 
number of our suppliers. Suppliers with derogations are included in the 
calculation as compliant

Reporting basis and governance of non-financial indicators (continued)

Supplier Code 
four-step procedure 

Number of different local 
sourcing initiatives

Local sourcing approach

HEINEKEN Supplier Code

HEINEKEN operating companies sourcing any agricultural raw material 
within the AME Region. Each value chain is counted individually and 
some involve working with smallholder farmers, while others work with 
larger scale commercial farmers

As a large buyer of crops, we can have a significant economic impact on 
local agricultural communities. Our local sourcing Public-Private Partners 
(PPP) projects work with smallholder farmers and aim to help them raise 
yields and compete against imported crops. They empower farmers and 
their communities by helping to alleviate poverty and improve local food 
security. At the same time, HEINEKEN benefits by reducing import-related 
duties and securing a sustainable supply of raw materials

To achieve more, faster, we support a number of PPPs in which HEINEKEN 
and a public sector donor (e.g. the Dutch Ministry of Foreign Affairs 
and the German GIZ development agency) jointly fund agricultural 
development projects. Other partners include the European Cooperative 
for Rural Development (EUCORD), International Finance Corporation 
(IFC), and Dutch NGOs Agriterra, ICCO and FairMatch Support

Much of our impact lies indirectly with our suppliers, so we work with 
them to embed the right practices. Every supplier is asked to abide by our 
Supplier Code, which sets out clear guidelines for how we expect them to 
act in the areas of Integrity and Business Conduct, Human Rights, and 
the Environment. The Supplier Code Procedure is implemented among 
all our suppliers, and we expect our suppliers to ensure that their suppliers 
adhere to the same standards

Supplier

A supplier is an entity: 

 – that delivers goods and/or services on a regular basis, more than once  

a calendar year, and

 – is registered in the vendor master database as an active supplier, and 
of which invoices are registered in the central systems for payment on 
behalf of Heineken N.V. or one of its affiliates, and

 – with which there has been spend in the 18 months preceding the 

assessment of the status of the supplier

The definition excludes: tax authorities, charities, sponsorships, customer 
refunds and intercompany suppliers

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The Code, renewed in 2018, is fully in line with the Producers’ commitments, 
guides us in the way we market our products. These rules help everyone at 
HEINEKEN who is involved in marketing and the sales of our products to 
ensure we do not contribute to excessive consumption or misuse. The Code 
covers all communications channels, the most common being: packaging, 
point of sale, signage, trade promotions, sponsorships, advertising, digital  
and social media

Promoting health & safety

% of compliance with Life 
Saving Rules

Fatal accidents

Accidents

Lost days

Our ‘Safety First’ approach is focused on improving safety across the 
whole Company. Our global strategy systematically addresses safety 
across the whole of the Company, with a particular focus on road safety. 
The 12 Life Saving Rules set out clear and simple ‘do’s and don’ts’ for our 
highest-risk activities. All operating companies are required to assess their 
safety performance and close any gaps through action plans 

All work-related fatal accidents of permanent, fixed-term or temporary 
personnel (own staff and contractor personnel)

An accident which resulted in permanent disability or which requires 
hospitalisation for more than 24 hours or resulting in more than one lost day

Lost days are counted from the first day after the case until the day the 
person returns to normal duties at work. All calendar days are counted

Lost time accident frequency Number of accidents resulting in absence from work per 100 FTE.

This is an indicator of the state of health and safety at the workplace

Reporting basis and governance of non-financial indicators (continued)

Advocating responsible consumption

Responsible Marketing Code

% of operating companies 
spending >10% of media 
spend for Heineken® in 
supporting dedicated 
responsible consumption 
campaigns

Number of operating 
companies have an active 
and relevant partnership 
aimed at addressing  
alcohol-related harm

Low- and no-alcohol

Low- and no-alcohol as 
% of our global volume

Ingredients and  
nutrition information

Heineken® media spend includes all expenses incurred for placing and 
broadcasting Heineken® brand dedicated responsible consumption 
campaigns (‘Enjoy Heineken® Responsibly’ or ‘When You Drive, Never 
Drink’) amounting to a minimum of 10% of their actual Heineken® media 
spend, per market. Since 2018, it applies to all operating companies, joint 
ventures and export markets selling Heineken® and investing media 
spend. Exceptions are companies operating in ‘dark markets’ where 
above-the-line communication is not allowed according to regulations.

Working closely with third parties like local governments, NGOs and 
specialists, these partnerships address alcohol-related harm on issues like 
underage drinking, drinking and driving, or excessive drinking. In scope are 
HEINEKEN operating companies with the exemption of those in Islamic 
countries, export markets, markets where we have a Joint Venture and 
minimal-volume markets where allocating resources to such partnerships 
is unrealistic. As of 2019, the scope includes markets where we feel our 
business could make a positive contribution to reducing the harmful 
use of alcohol. For other markets, where partnerships have already 
delivered what we aspired or partnerships are expiring and markets 
are preparing for a new, sustainable ambition 2030, this commitment 
became optional. Active partnerships means: meaningful, substantive 
engagement over a year or years, with each side benefiting and being 
challenged by the other. An active partnership should have a regular 
cadence of communication and a regular schedule for collaborations or 
joint executions. A relevant alcohol partnership is one that is responsive 
to the needs of the local community as identified by critical stakeholders 
and/or local trends

All beer, cider, hop and/or malt based drinks with an ABV of 3.5% or less. 
This does not include soft drinks

Total low- and no-alcohol volume/Total consolidated beer and 
cider volume

This involves beer and cider brands produced and sold by HEINEKEN 
operating companies. Since 2018, our target applies to our cider brands 
and other beer brands around the world. Commitment is only applicable 
to consumer facing products (bottles, cans). Scope includes brands (line 
extensions) sold in volumes above a threshold of 6,000 hl per year (based 
on 2018 volume data). We committed to include nutrition information 
and ingredients on pack and online in our operating companies in EU, 
and on pack or online in the operating companies outside EU 

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Growing with communities

Total direct contributions

Our approach to tax

Total tax contribution  
per category

In support of HEINEKEN’s business priorities we pursue a tax strategy 
that is sustainable and transparent. This strategy is annually reviewed 
and approved both by the Executive Board and the Audit Committee. 
Our tax strategy is based on a number of key principles:

 – Our commitment to comply with relevant tax laws and international 

regulations goes beyond legal compliance:

 – our way of working conforms with the HEINEKEN Code of Conduct;

 – we expect to pay tax on our activities in the country where they take 

place; and

 – we do not use tax havens for tax avoidance purposes.

 – We pursue an open and constructive dialogue with tax authorities 

that is based on respect, transparency and trust. We have developed 
co-operative compliance relationships with tax authorities in several 
countries including, amongst others, the Netherlands and the 
United Kingdom

 – We fully support and follow the OECD transfer pricing guidelines. 
Transactions between HEINEKEN companies are conducted at 
‘arm’s length’

For more information on our tax strategy, governance and organisation, 
visit our website

The tax payments made by the fully consolidated HEINEKEN companies 
during the calendar year. The total tax contribution includes a limited 
degree of estimation. The scope of total tax contribution is limited 
to the consolidated reporting entities (not JVs and associates). The 
categories are: corporate income tax paid, excise duties paid, net VAT 
paid, employee taxes paid (including social security contributions, but 
excluding pension contributions), other taxes paid

Corporate income tax paid

Cash flows arising from taxes on income, reported by the fully 
consolidated HEINEKEN companies

Effective income  
tax rate (beia)

Beia

Income tax expense expressed as a percentage of the profit before 
income tax, adjusted for share of profit of associates and joint ventures 
and impairments thereof (net of income tax)

Before exceptional items and amortisation of acquisition-related 
intangible assets

HEINEKEN Africa  
Foundation

154

Voluntary contributions (in cash, knowledge, employee time, products 
and equipment) that help local communities and broader societies 
address their development priorities and increase the quality of life. 
The operating companies are free to establish which issues are relevant 
to both the community and the business. We provide guidelines how 
to prioritise projects within the focus areas of Brewing a Better World, 
for example on water stewardship and addressing alcohol related harm. 
In certain markets, community investments are coordinated through 
local foundations, like in Spain and Singapore

We encourage our employees to volunteer their time with local 
community organisations. Volunteerism enables employees to give 
their time and professional expertise to organisations in need of human 
resources, and it makes Brewing a Better World personal, relevant and 
a source of pride and ownership for our employees

Donations as a voluntary engagement in collaboration with (non) 
governmental charitable organisations that extends beyond our core 
business activities, to help improve the health of the communities 
where we do business

The HEINEKEN Africa Foundation supports projects that improve 
health for the people who need it most. Over the years, the Foundation 
has developed strong expertise in Mother & Child Care and Water, 
Sanitation and Hygiene (WASH). The Foundation works closely 
together with the HEINEKEN breweries in Sub-Saharan Africa and  
(N)GOs. Underpinning HEINEKEN’s long-standing commitment to Africa, 
projects are only carried out in the Sub-Saharan African countries in 
which HEINEKEN is operating. For each project a partnership is created 
between the HEINEKEN Africa Foundation, the local HEINEKEN brewery 
and a local or international (N)GO. The Foundation provides funding and 
administrative assistance. The local brewery supports through means of 
manpower, expertise and monitoring. The (N)GO is responsible for the 
implementation and continuation of the project

Visit the Foundation’s website for more information

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155

Values and behaviours

Speak Up policy  
(number of reports  
+ breakdown) 

Training Code of  
Business Conduct  
(number of employees)

Training anti-bribery 
(number of employees) 

The number of Speak Up reports is the total number of reports  
received via our Speak Up channels in which reporters raised a concern 
about a (suspected) violation of the HEINEKEN Code of Business 
Conduct or its underlying policies. A breakdown per topic is presented  
to give insight into the main topics of said Speak Up reports.  
The Speak Up policy is available at the HEINEKEN Speak Up website

The Code of Business Conduct training has to be completed by all 
HEINEKEN employees. It is expected to be completed as part of the 
induction for new joiners. Thereafter it is expected to be completed 
regularly (preferably on an annual basis). The training is facilitated by 
an e-learning module, which can be completed online, as well as during 
a classroom session for those employees without access to their own 
workstation. A training completion is counted if (i) an employee has 
completed the e-learning (this is automatically registered in a database), 
or (ii) if an employee has attended a classroom training and signed off  
an attendance form

In 2015, we launched an anti-bribery e-learning programme for 
key employees to ensure that they recognise and resist bribery. The 
anti-bribery training is mandatory for a selected audience (those above 
a certain job grade and those considered to be risk groups). A training 
completion is counted if an employee has completed the e-learning

List of operating companies in scope for non-financial indicators13

Africa, Middle East & Eastern Europe
Operating company/Business Unit

Location

Tango
Brarudi
Bralima
Al Ahram Beverages Company
Heineken Breweries
Harar Brewery
Bedele Brewery
Brassivoire
Heineken East Africa Import Company
Brasseries de Bourbon
Almaza
Heineken Mozambique
Nigerian Breweries
Heineken Breweries
Bralirwa
Sierra Leone Brewery
Heineken South Africa
Nouvelle de Brasserie ‘Sonobra’

Americas
Commonwealth Brewery
Cervejarias Kaiser Brasil
Bavaria
Heineken Canada
Brasserie Nationale d’Haiti
Desnoes & Geddes
Cuauhtémoc Moctezuma
Cerveceria Panama
Windward & Leeward Brewery
Surinaamse Brouwerij
Heineken USA
Lagunitas Brewing Company

Algeria
Burundi
Democratic Republic of Congo
Egypt
Ethiopia
Ethiopia
Ethiopia
Ivory Coast
Kenya
La Réunion
Lebanon
Mozambique
Nigeria
Russia
Rwanda
Sierra Leone
South Africa 
Tunisia

Bahamas
Brazil
Brazil
Canada
Haiti
Jamaica
Mexico
Panama
St. Lucia
Surinam
USA
USA

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156

Asia Pacific
Operating company/Business Unit

Cambodia Brewery
Heineken Timor L’Este
PT Multi Bintang Indonesia
Heineken Japan
Lao Asia Pacific Breweries
Heineken Malaysia Berhad
APB Alliance Brewery
Grande Brasserie de Nouvelle Caledonie
DB Breweries
South Pacific Brewery
AB Heineken Philippines
Heineken Asia Pacific
Asia Pacific Breweries (Singapore)
Heineken Asia Pacific Export
Solomon Breweries
Heineken Korea
Heineken Lanka
Heineken Taiwan
Heineken Vietnam Brewery

Location

Cambodia
East Timor
Indonesia
Japan
Laos
Malaysia
Myanmar
New Caledonia
New Zealand
Papua New Guinea
Philippines
Singapore
Singapore
Singapore
Solomon Islands
South Korea
Sri Lanka
Taiwan
Vietnam

Europe
Operating company/Business Unit

Brau Union Österreich
Brouwerijen Alken-Maes
Mouterij Albert
Stassen
Zagorka
Heineken Hrvatska
Heineken Ceská Republika
Heineken France
Heineken Deutschland
Athenian Brewery
Heineken Hungaria
Heineken Ireland
Heineken Italia
Heineken Netherlands Commerce
Heineken Netherlands Supply
Vrumona
Grupa Żywiec
Sociedade Central de Cervejas e Bebidas
Heineken Romania
Heineken Serbia
Heineken Slovensko
Pivovarna Laško Union
Heineken España
Heineken Switzerland
Heineken UK

Global

Various

Export

Location

Austria
Belgium
Belgium
Belgium
Bulgaria
Croatia
Czech Republic
France
Germany
Greece
Hungary
Ireland
Italy
Netherlands
Netherlands
Netherlands
Poland
Portugal
Romania
Serbia
Slovakia
Slovenia
Spain
Switzerland
UK

Head Office, Regional Offices including export offices 
and Global Duty Free, HEINEKEN Financial Shared 
Services centre (Kraków, Poland)

Other export markets

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Footnotes

1  24 production units in Algeria, Egypt, Ethiopia, Indonesia, Mexico, Nigeria, 
Spain and Tunisia. Production units include beverage production and 
malting plant. The remaining 9 sites – Bedele, Lagos, Ibadan, Sango-Ota, 
Ijebu-Ode, Rouiba, Grombalia, Grombalia SOFT and Ksar Lemsa – are in 
project identification phase.

2  Cabotage is the haulage of goods for hire or reward in one member state 

by a vehicle registered in a different member state.

3  Less than 2% of total co-products and waste sent to landfill.

4  In scope: barley, hops, apples, sugar beet, sugar cane, rice, sorghum, 

wheat and maize. The scope also covers joint ventures supplied via our 
global purchase organisation (HEINEKEN Global Procurement).

5  We follow the definition for sustainable agriculture set out by the 

Sustainable Agriculture Initiative (SAI).

6  Audit for crop 2018 and 2019 will take place this year, performed by 

Control Union.

7  We refer to sourcing within the region of Africa and the Middle East: 86.1% 
domestic and 13.9% regional sourcing. Based upon volume (in tonnes).

8  Scope: The scope includes all consolidated operating companies, Joint 
ventures and export markets selling Heineken® and investing media 
spend. Exception are export markets, operating companies in ‘dark 
markets’ where media advertising is not allowed according to government 
regulations or local brewing associations. 

9  Based on 2018 sales data. This commitment excludes brands under 
6,000HL and licensed brands. Assessment is made by line extension, 
which means additional items introduced in the same product category 
under the same brand name such as new flavours, forms, added 
ingredients, low-alcohol versions etc.

10  27 of these indicators are included in this report, the remaining ones will 

be published online by the end of March 2020.

11  To be published end of March 2020.

12  This specific indicator will be disclosed end of March 2020 in the 

sustainability section of the Company website. HEINEKEN Energy 
Efficiency Index is the energy consumption of the fridge divided by the 
average energy consumption of similar HEINEKEN fridges on the market 
in 2010, multiplied by 100.

13  Scope can vary per non-financial indicator. When not all operating 

companies are in scope, this is being indicated in the specific section, the 
Reporting Basis chapter and/or the appendix ‘Basis of Preparation of 
Non-Financial Information’ which can be found on the Company website.

  Changes in the reporting scope in 2019: Heineken China operating 
entities have been transferred to CR Beer as part of our strategic 
partnership with China Resources Enterprises; Heineken Hanoi Brewery 
and Heineken Vietnam Brewery were merged into one operating 
company, Heineken Vietnam; Mouterij Albert and Stassen are now  
part of Brouwerijen Alken-Maes. Heineken Netherlands is split into 
3 companies: Heineken Netherlands Commerce, Heineken Netherlands 
Supply and Vrumona. 

Heineken N.V. Annual Report 2019Sustainability ReviewReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsOther InformationIntroduction158

Appropriation of Profit

Article 12, paragraph 7, of the Articles of Association stipulates: 

“Of the profits, payment shall first be made, if possible, of a dividend of six % of the issued part of the 
authorised share capital. 

The amount remaining shall be at the disposal of the General Meeting of Shareholders.” 

Civil Code 
Heineken N.V. is not a ‘structuurvennootschap’ within the meaning of Section 2: 152-164 of the Dutch Civil 
Code. Heineken Holding N.V., a company listed on Euronext Amsterdam, holds 50.005% of the issued shares 
of Heineken N.V.

Authorised capital 
The Company’s authorised capital amounts to €2,500 million.

Heineken N.V. Annual Report 2019Other InformationReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewIntroduction159

Independent Auditor’s Report

To the Annual General meeting of Heineken N.V.

Report on the audit of the financial statements 2019 included  
in the Annual Report 2019
Our opinion
We have audited the accompanying financial statements for 2019 of Heineken N.V. (‘The Company’), based 
in Amsterdam. The financial statements include the consolidated financial statements and The Company 
financial statements. 

In our opinion:

 – The accompanying consolidated financial statements give a true and fair view of the financial position 

of Heineken N.V. as at 31 December 2019, and of its result and its cash flows for 2019 in accordance with 
International Financial Reporting Standards as adopted by the European Union (EU-IFRS) and with Part 9 
of Book 2 of the Dutch Civil Code.

 – The accompanying Company financial statements give a true and fair view of the financial position of 
Heineken N.V. as at 31 December 2019, and of its result for the year 2019 in accordance with Part 9 of 
Book 2 of the Dutch Civil Code.

The consolidated financial statements comprise:

 – The statement of financial position as at 31 December 2019.

 – The following statements for 2019: the income statement, the statements of comprehensive income, 

changes in equity and cash flows.

 – The notes comprising a summary of the significant accounting policies and other explanatory information. 

The company financial statements comprise:

 – The Company balance sheet as at 31 December 2019.

 – The Company income statement for 2019.

 – The notes comprising a summary of the significant accounting policies and other explanatory information.

Basis for our opinion
We conducted our audit in accordance with Dutch law, including the Dutch Standards on Auditing. 
Our responsibilities under those standards are further described in the “Our responsibilities for the audit 
of the financial statements” section of our report.

We are independent of Heineken N.V. in accordance with the EU Regulation on specific requirements 
regarding statutory audit of public-interest entities, the Wet toezicht accountantsorganisaties  
(Wta, Audit firms supervision act), the Verordening inzake de onafhankelijkheid van accountants bij 
assurance-opdrachten (ViO, Code of Ethics for Professional Accountants, a regulation with respect to 
independence) and other relevant independence regulations in the Netherlands. Furthermore, we have 
complied with the Verordening gedrags- en beroepsregels accountants (VGBA, Dutch Code of Ethics).

We believe the audit evidence we have obtained is sufficient and appropriate to provide a basis for 
our opinion.

Materiality
Based on our professional judgement we determined the materiality for the financial statements as a whole 
at €200 million. The materiality is based on 7.0% of consolidated profit before taxation. We have also taken 
into account misstatements and/or possible misstatements that in our opinion are material for the users 
of the financial statements for qualitative reasons. Based on our professional judgement we consider an 
income-based measure as the most appropriate basis to determine materiality.

Audits of group entities (components) were performed using materiality levels determined by the judgement 
of the group audit team, having regard to the materiality of the consolidated financial statements. 
Component materiality did not exceed EUR 60 million and for the majority of the components, materiality 
is significantly less than this amount. 

We agreed with the supervisory board that misstatements in excess of €10 million, which are identified 
during the audit, would be reported to them, as well as smaller misstatements that in our view must be 
reported on qualitative grounds.

Scope of the group audit
Heineken N.V. is at the head of a group of entities. The financial information of this group is included in the 
consolidated financial statements of Heineken N.V.

Because we are ultimately responsible for our opinion, we are also responsible for directing, supervising 
and performing the group audit. In this respect we have determined the nature and extent of the audit 
procedures to be carried out for the group entities (components). Decisive were size and/or risk profile of the 
components. On this basis, we selected components for which an audit or review had to be carried out on 
the complete set of financial information or specific items. 

Our group audit mainly focused on significant group entities in terms of size and financial interest or 
where significant risks or complex activities were present, leading to full scope audits performed for 
25 components.

Heineken N.V. Annual Report 2019Other InformationReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewIntroductionIndependent Auditor’s Report (continued)

We have performed audit procedures ourselves at corporate entities and the operations in the 
Netherlands. Furthermore, we performed audit procedures at group level on areas such as consolidation, 
disclosures, goodwill, intangible assets, joint ventures, financial instruments, acquisitions and divestments. 
Specialists were involved amongst others in the areas of treasury, information technology, tax, accounting, 
pensions and valuation. For selected component audit teams, the group audit team provided detailed 
written instructions, which, in addition to communicating the requirements of component audit teams, 
detailed significant audit areas and information obtained centrally relevant to the audit of individual 
components including awareness for risk related to management override of controls. Furthermore, we 
developed a plan for overseeing each component audit team based on its relative significance to the 
Company and certain other risk characteristics. This included procedures such as visiting components 
(the Netherlands, Mexico, Brazil, United Kingdom, France, Nigeria, Vietnam, Poland, Italy, Greece, Portugal, 
HUSA, Lagunitas, New Zealand and South Africa) during the year, performing file reviews, holding 
conference calls, attending meetings and reviewing component audit team deliverables to gain sufficient 
understanding of the work performed. For smaller components we have performed review procedures or 
specific audit procedures.

By performing the procedures mentioned above at group entities, together with additional procedures 
at group level, we have been able to obtain sufficient and appropriate audit evidence about the group’s 
financial information to provide an opinion on the consolidated financial statements.

Revenues

PBT

Assets

82%

78%

10%

90%

18%

22%

 Full scope auditor coverage 
 Other coverage

160

Scope of fraud and non-compliance with laws and regulations
In accordance with Dutch Standards on Auditing, we are responsible for obtaining reasonable assurance 
that the financial statements taken as a whole are free from material misstatements, whether due to fraud 
or error. 

Inherent to our responsibilities for the audit of the financial statements, there is an unavoidable risk that 
material misstatements go undetected, even though the audit is planned and performed in accordance 
with Dutch law. The risk of undetected material misstatements due to fraud is even higher, as fraud may 
involve collusion, forgery, intentional omissions, misrepresentations, or the override of internal control. 
Also, we are not responsible for the prevention and detection of fraud and non-compliance with all laws 
and regulations. Our audit procedures differ from a forensic or legal investigation, which often have a more  
in-depth character.

In identifying potential risks of material misstatement due to fraud and non-compliance with laws and 
regulations we evaluated the Company’s risk assessment, had inquiries with management, those charged 
with governance and others within the group including but not limited to, in-house legal teams, compliance 
officers, internal audit and financial reporting teams. We further involved a forensic specialist, evaluated 
integrity committee reports (which include the Company’s speak up reports) and material litigation reports.

Following these procedures, and the presumed risks under the prevailing audit standards, we considered 
fraud risks related to management override of controls (presumed), and related to the valuation of accrued 
liabilities for promotional allowances and rebates. Our audit procedures to respond to these fraud risks 
included, amongst others, an evaluation of relevant internal controls and supplementary substantive audit 
procedures, including detailed testing of journal entries. Data analytics, including analyses for high risk 
journals, are part of our audit approach to address fraud risks, which could have a material impact on the 
financial statements. Our response in addressing fraud risks related to promotion allowances and rebates, 
and the potential bias in significant estimates has been detailed in our key audit matters.

Resulting from our risk assessment procedures, and whilst considering that effects from non-compliance 
could considerably vary, we considered adherence to (corporate) tax law and financial reporting with a direct 
effect on the financial statements as an integrated part of our audit procedures to the extent material for 
the related financial statements. Apart from these, the Company is subject to other laws and regulations 
where the consequences of non-compliance could have a material effect on amounts and/or disclosures in 
the financial statements, for instance through imposing fines or litigation. Examples of such other laws and 
regulations are those relating to anti-bribery and corruption, competition and data privacy laws, and human 
rights. As required by auditing standards, we performed audit procedures to identify non-compliance with 
these laws and regulations through inquiries with management, those charged with governance and others 
within the group and inspection of relevant correspondence with regulatory authorities. We also inspected 
lawyers’ letters and remained alert to indications of (suspected) non-compliance throughout the audit, held 
inquiries with group legal counsel and internal audit, and obtained a written representation that all known 
instances of (suspected) non-compliance with laws and regulations were disclosed to us.

Heineken N.V. Annual Report 2019Other InformationReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewIntroduction161

Recoverability of non-current assets
Risk

Intangible assets (including goodwill) and property, plant and equipment amounted to EUR 
31,038 million at December 31, 2019 and represent close to 67 percent of the Company’s 
total assets. These assets are allocated to cash generating units and groups thereof for 
which management is required to assess the recoverability of goodwill. Recoverability of 
other non-current assets is assessed upon the existence of a triggering event.

The Company uses assumptions and forecasts in respect of future market and economic 
conditions such as economic growth, expected inflation rates, demographic developments, 
expected market share, revenue and margin development. Further details on the accounting 
and disclosure requirements under IAS 36 Impairment of Assets are included in notes 8.1 
and 8.2 to the financial statements. These notes also explain certain impairments recorded 
in 2019, for a total amount of EUR 72 million.

Procedures over management’s impairment test are considered to be a key audit matter 
given the level of judgement and complexity involved with the valuation models and 
assumptions used within these models.

How the scope 
of our audit 
responded 
to the risk

We evaluated the historical accuracy of management’s estimates and tested the 
effectiveness of the Company’s internal controls around the goodwill accounting including 
their forecasted financial information. We also assessed the adequacy of the Company’s 
disclosure notes 8.1 and 8.2 in the financial statements about those assumptions to which 
the outcome of the impairment test is most sensitive.

For our audit we evaluated and tested the assumptions, the discount rates, methodologies 
and data used by the Company, for example by comparing them to external data such as 
expected inflation rates, external market growth expectations and by analysing sensitivities 
in the Company’s valuation model. We included valuation specialists in our team to assist 
us. In addition, we specifically focused on the sensitivity in the available headroom of 
CGUs and whether a reasonably possible change in assumptions could cause the carrying 
amount to exceed its recoverable amount. We also obtained supporting evidence for 
impairments recognized in the year.

Observation We did not identify any reportable matters in management’s assessment of the 

recoverability of intangible assets and property, plant and equipment and the 
corresponding disclosures in note 8.1 and 8.2.

Independent Auditor’s Report (continued)

Our key audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our 
audit of the financial statements. We have communicated the key audit matters to the Supervisory Board. 
The key audit matters are not a comprehensive reflection of all matters discussed. The key audit matters are 
consistent with these identified in the prior year with the addition of the Company’s implementation of IFRS 
16 ‘Leases’. Other than the sale of operating entities in China and Hong Kong that were already classified 
as held for sale in the 2018 financial statements and completion of the announced acquisition of an 
effective economic interest in China Resources Beer (Holdings) Co. Ltd., no significant business acquisitions 
or disposals took place. Consequently, we did not include a separate key audit matter related to acquisitions 
and disposals in current year’s auditor’s report.

The following matters were addressed in the context of our audit of the financial statements as a whole and 
in forming our opinion thereon, and we do not provide a separate opinion on these matters.

Revenue recognition
Risk

In our audit we have determined that promotional allowances and volume rebates are the 
most relevant risk areas in relation to revenue recognition. In the normal course of business 
the Company provides a wide variety of discounts, promotional allowances and volume 
rebates to its on-trade and off-trade customers. Unconditional discounts are recognized at 
the same moment as the related sales transaction. The Company also provides conditional 
discounts which are recognised based on target realisation as specified in note 6.1 to the 
financial statements. The target realisation requires judgement and management estimate 
for sales related accruals at balance sheet date. 

How the scope 
of our audit 
responded 
to the risk

Because of the level of judgement involved and the inherent fraud risks presumed, we have 
considered the recognition of promotional allowances and volume rebates under IFRS 15 
Revenue From Contracts with Customers to be a key audit matter relevant to our audit of 
the financial statements.

To address the risks related to promotional allowances and volume rebates, our audit 
procedures included, amongst others, assessing the appropriateness of the company’s 
revenue recognition accounting policy for promotional allowances and volume rebates 
as detailed in note 6.1 to the financial statements, evaluating controls relating to 
management’s process for determining the value of promotional allowances and the 
volume rebates. In addition, at group and component level, we performed substantive 
testing and analytical procedures to evaluate the accuracy and completeness of the 
underlying calculation of the accruals. These procedures included challenging the 
appropriateness of management’s assumptions and estimates and agreeing input data, 
including pricing and allowance data to underlying agreements with customers.

Observation 

Applying the aforementioned materiality, we have evaluated the accruals for promotional 
allowances and volume rebates as recorded in the financial statements. Based on our 
procedures performed, we did not identify any reportable matters in management’s 
valuation of the promotional allowances and volume rebates accrual.

Heineken N.V. Annual Report 2019Other InformationReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewIntroductionIndependent Auditor’s Report (continued)

Provisions for uncertain tax positions and valuation of deferred tax assets
Risk

The Company operates across several tax jurisdictions and is subject to periodic challenges 
by local tax authorities during the normal course of business. In those cases where the 
amount of tax payable or recoverable is uncertain, the Company establishes provisions 
based on its judgement of the probable amount of the tax liability. 

Deferred tax assets are recognised to the extent that it is probable that future taxable 
income will be available, against which unused tax losses can be utilised. For payments 
related to the contingent tax liabilities specifically, the Company changed its accounting 
policy in response to the IFRIC agenda decision on Deposits Relating to Taxes other 
than Income Tax. These payments are now recognised as an asset on the balance sheet 
when it is probable that the Company will recover the payment. In the identification and 
accounting for payments relating to contingent liabilities significant judgement is applied 
by the Company.

The accounting for tax assets and uncertain tax positions, as detailed in notes 12 and 9.3 to 
the financial statements, is significant to our audit because of the level of judgement that is 
applied in quantifying appropriate provisions (including assessing probable outcomes) for 
uncertain tax positions, and in determining the recoverability of tax assets.

We obtained a detailed understanding of the Company’s tax process and controls to 
identify exposures including uncertainties related to excises, sales taxes and corporate 
income taxes. Involving our own in-country tax specialists, we assessed tax risks, legislative 
developments and the status of ongoing local tax authority audits. We evaluated 
and challenged the Company’s judgements in respect of estimates of tax exposures, 
recoverable amounts and contingencies. We considered correspondence with tax 
authorities, case law and assessed opinions from third party tax advisors.

More specifically, for tax assets recognised, we evaluated the Company’s recoverability 
assessment including the likelihood of generating sufficient future taxable income. Finally 
we considered the adequacy of the Company’s disclosures in notes 3, 12 and 9.3 regarding 
payments to contingent liabilities, uncertain tax positions and recognized tax assets.

How the scope 
of our audit 
responded 
to the risk

Observation We have evaluated the provisions for uncertain tax positions and the valuation of tax assets 

as well as the related disclosure in notes 3, 12 and 9.3 and have no reportable findings.

162

Internal controls over financial reporting
Risk

The Company has implemented a control framework and operates various processes and 
procedures that are important for reliable financial reporting. These processes are operated 
both centrally as well as locally. 

How the scope 
of our audit 
responded 
to the risk

We identified the Company’s internal controls over financial reporting as an area of focus as 
we consider internal controls over financial reporting as a basis for designing our procedures 
for the audit. In those instances where accounting procedures, associated IT and process 
level controls are not designed and/or operating effectively, there are risks associated with 
financial reporting to which we need to tailor our audit procedures.

We have performed audit procedures on both the centrally and locally established 
process level controls of the Company, including those relating to the various information 
technology platforms. We performed walkthroughs to gain an understanding of the entity 
and to identify relevant controls. We have tested the design of those controls and, where 
effective for the audit, we also tested their operating effectiveness. In cases of deficiencies, 
we have evaluated the compensating controls and measures of the Company and/or 
tailored procedures our procedures to address the risk. 

We are however not required nor engaged to perform an audit of internal controls over 
financial reporting. Accordingly, we do not express an opinion on the effectiveness of the 
Company’s internal controls over financial reporting.

Observation We have communicated our observations on internal controls over financial reporting to 
the company’s audit committee. Where deemed necessary, we have mitigated the effect 
of internal control observations through testing alternative controls or by extending our 
substantive audit procedures. Overall, we have obtained sufficient and appropriate evidence 
in response to the related financial reporting risks.

Heineken N.V. Annual Report 2019Other InformationReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewIntroduction163

Independent Auditor’s Report (continued)

Implementation of IFRS 16 Leases
Risk

The Company implemented the new leasing standard through the modified retrospective 
approach with cumulative effects recognised as an adjustment to retained earnings 
at January 1, 2019 and no restatement of the comparative information. Following 
the implementation the Company recorded an EUR 1,034 million right-of-use asset, 
EUR 252 million lease receivable and EUR 1,252 million lease liability at January 1, 2019. 

By performing these procedures, we comply with the requirements of Part 9 of Book 2 of the Dutch Civil 
Code and the Dutch Standard 720. The scope of the procedures performed is substantially less than the 
scope of those performed in our audit of the financial statements.

The Executive Board is responsible for the preparation of the other information, including the Report of the 
Executive Board in accordance with Part 9 of Book 2 of the Dutch Civil Code and other information pursuant 
to Part 9 of Book 2 of the Dutch Civil Code.

The implementation of the standard requires judgement in establishing among others 
the incremental borrowing rate and the lease term. Because of the material impact 
on the statement of financial position and these risk factors, we have considered 
the implementation of IFRS 16 to be a key audit matter relevant to our audit of the 
financial statements.

Report on other legal and regulatory requirements
Engagement
We were engaged by the supervisory board as auditor of Heineken N.V. on April 24, 2014 as of and for 
the year ending 31 December 2015 and have operated as statutory auditor ever since that financial year. 

How the scope 
of our audit 
responded 
to the risk

Our audit procedures included amongst others that together with an IFRS specialist we 
have evaluated the appropriateness of the Company’s accounting policies, management’s 
judgements and related disclosures which are included in note 4 to the financial 
statements. At group and component level we have evaluated relevant controls and 
performed substantive testing of the related assets, liabilities and flows of transactions. 
Furthermore we have involved our valuation specialists to test the appropriateness of the 
incremental borrowing rate applied by the Company.

Observation We did not identify any reportable matters regarding the implementation of IFRS 16 and 

the corresponding disclosures in note 4.

Report on the other information included in the Annual Report 2019 
In addition to the financial statements and our auditor’s report thereon, the Annual report 2019 contains 
other information that consists of:

 – Report of the Executive Board;

 – Report of the Supervisory Board;

 – Other Information pursuant to Part 9 of Book 2 of the Dutch Civil Code; and 

 – Other information included in the Annual Report.

Based on the following procedures performed, we conclude that the other information:

No prohibited non-audit services
We have not provided prohibited non-audit services as referred to in Article 5(1) of the EU Regulation on 
specific requirements regarding statutory audit of public-interest entities.

Description of responsibilities regarding the financial statements
Responsibilities of the Executive Board and the Supervisory Board for the financial statements
The Executive Board is responsible for the preparation and fair presentation of the financial statements 
in accordance with EU-IFRS and Part 9 of Book 2 of the Dutch Civil Code. Furthermore, the Executive 
Board is responsible for such internal control as the Executive Board determines is necessary to enable the 
preparation of the financial statements that are free from material misstatement, whether due to fraud 
or error.

As part of the preparation of the financial statements, the Executive Board is responsible for assessing the 
Company’s ability to continue as a going concern. Based on the financial reporting frameworks mentioned, 
the Executive Board should prepare the financial statements using the going concern basis of accounting 
unless the Executive Board either intends to liquidate the Company or to cease operations, or has no realistic 
alternative but to do so. 

The Executive Board should disclose events and circumstances that may cast significant doubt on the 
Company’s ability to continue as a going concern in the financial statements.

 – is consistent with the financial statements and does not contain material misstatements; and

The Supervisory Board is responsible for overseeing the Company’s financial reporting process.

 – Contains the information as required by Part 9 of Book 2 of the Dutch Civil Code. 

We have read the other information. Based on our knowledge and understanding obtained through our 
audit of the financial statements or otherwise, we have considered whether the other information contains 
material misstatements.

Heineken N.V. Annual Report 2019Other InformationReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewIntroductionIndependent Auditor’s Report (continued)

Our responsibilities for the audit of the financial statements
Our objective is to plan and perform the audit assignment in a manner that allows us to obtain sufficient 
and appropriate audit evidence for our opinion.

Our audit has been performed with a high, but not absolute, level of assurance, which means we may not 
detect all material errors and fraud during our audit.

We communicate with the Supervisory Board regarding, among other matters, the planned scope and 
timing of the audit and significant audit findings, including any significant findings in internal control that 
we identified during our audit. In this respect we also submit an additional report to the audit committee in 
accordance with Article 11 of the EU Regulation on specific requirements regarding statutory audit of public-
interest entities. The information included in this additional report is consistent with our audit opinion in this 
auditor’s report.

Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, 
they could reasonably be expected to influence the economic decisions of users taken on the basis of these 
financial statements. The materiality affects the nature, timing and extent of our audit procedures and the 
evaluation of the effect of identified misstatements on our opinion.

Amsterdam, 11 February 2020

Deloitte Accountants B.V. 

Initials for identification purposes:

164

J. Dalhuisen

We have exercised professional judgement and have maintained professional skepticism throughout 
the audit, in accordance with Dutch Standards on Auditing, ethical requirements and independence 
requirements. Our audit included e.g.:

 – Identifying and assessing the risks of material misstatement of the financial statements, whether due to 
fraud or error, designing and performing audit procedures responsive to those risks, and obtaining audit 
evidence that is sufficient and appropriate to provide a basis for our opinion. The risk of not detecting 
a material misstatement resulting from fraud is higher than for one resulting from error, as fraud may 
involve collusion, forgery, intentional omissions, misrepresentations, or the override of internal control.

 – Obtaining an understanding of internal control relevant to the audit in order to design audit procedures 

that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the 
effectiveness of the Company’s internal control.

 – Evaluating the appropriateness of accounting policies used and the reasonableness of accounting 

estimates and related disclosures made by management.

 – Concluding on the appropriateness of management’s use of the going concern basis of accounting, 
and based on the audit evidence obtained, whether a material uncertainty exists related to events or 
conditions that may cast significant doubt on the Company’s ability to continue as a going concern. If we 
conclude that a material uncertainty exists, we are required to draw attention in our auditor’s report to the 
related disclosures in the financial statements or, if such disclosures are inadequate, to modify our opinion. 
Our conclusions are based on the audit evidence obtained up to the date of our auditor’s report. However, 
future events or conditions may cause the Company to cease to continue as a going concern.

 – Evaluating the overall presentation, structure and content of the financial statements, including 

the disclosures. 

 – Evaluating whether the financial statements represent the underlying transactions and events in a 

manner that achieves fair presentation.

Heineken N.V. Annual Report 2019Other InformationReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewIntroduction165

Assurance Report of the Independent Auditor

To: the Annual General Meeting and other stakeholders of Heineken N.V. 

Our conclusion
We have reviewed a selection of sustainability data included in the accompanying Annual Report for the year ended 31 December 2019 (“the sustainability data”) of Heineken N.V (“the Company”), based in Amsterdam.

Based on our review, nothing has come to our attention that causes us to believe that the sustainability data of the Company is not prepared in all material respects, in accordance with the internally applied 
Reporting Criteria.

The objective of the review was to provide limited assurance on the following sustainability data (“KPIs”):

 Every drop – protecting water resources

 – Average water consumption in Breweries (hl/hl)

 – Average water consumption in water-stressed 

areas (hl/hl)

 – Total water withdrawal per source (m m3)

 Drop the C – reducing CO2 emissions

 Promoting health & safety

 – No. of production units in water-stressed areas 
that started to implement their action plan for 
Water Balancing

 – % of Life Saving Rules (LSR) compliance (in the 

 – Total number of accidents (personnel 

breweries and in projects, commerce, distribution 
and logistics)

and contractors)

 – Lost days of company personnel

 – No. of sites without water treatment plant

 – Total number of fatalities (personnel 

and contractors)

 – Accident frequency

 – Accident severity

 – % reduction in relative CO2 emissions 

 – % of thermal energy coming from 

 Growing with communities

from production

renewable sources

 – % of electrical energy coming from 

 – % reduction CO2 emissions in distribution across 

renewable sources

Europe and Americas

 Sourcing sustainably

 – % of our main agricultural raw materials from 

 – % of OpCos compliant with four-step Supplier 

sustainable sources (estimated)

Code Procedure

 – % of agricultural raw materials locally sourced in 

Africa and the Middle East (estimated)

 Advocating responsible consumption

 – % of companies who achieved 10% target for 

 – % of ingredients and nutrition information  

annual EHR investment

 – Number of OpCos having a relevant and active 

partnership to address alcohol abuse 

on pack and online for all our European beer  
and cider brands and on pack or online for 
the beer and cider brands of the rest of the 
world (estimated)

 – Corporate income tax per region (Euro)

 – Total tax contribution per category (Euro)

 Values and behaviours

 – % Gender representation at Senior 

 – Total number of different nationalities at 

Management levels

Senior Management

Carbon Footprint

 – Carbon footprint (2018 data)

The information in scope of this engagement needs to be read and understood in conjunction with the 
Reporting Basis and Criteria non-financial indicators as included in the Annual Report 2019 on page 148. 

Heineken N.V. Annual Report 2019Other InformationReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewIntroductionAssurance Report of the Independent Auditor (continued)

Basis for our conclusion
We have performed our assurance engagement on the sustainability data in accordance with Dutch law, 
including Dutch Standard 3000A ‘Assurance engagements other than audits or reviews of historical financial 
information’. This assurance engagement is aimed at obtaining limited assurance. Our responsibilities 
under this standard are further described in the ‘Our responsibilities for the assurance engagement of the 
sustainability data’ section of our report.

We are independent of the Company in accordance with the ‘Verordening inzake de onafhankelijkheid 
van accountants bij assuranceopdrachten’ (ViO) and other relevant independence requirements in  
the Netherlands. Furthermore we have complied with the ‘Verordening gedrags- en beroepsregels 
accountants’ (VGBA).

We believe that the assurance evidence we have obtained is sufficient and appropriate to provide a basis for 
our conclusion.

Responsibilities of the Executive Board and the Supervisory Board
The Executive Board of the Company is responsible for the preparation of the sustainability data in 
accordance with the internally applied Reporting Criteria, including the identification of the intended users 
and the criteria being applicable for the purposes of the intended users.

The Executive Board is also responsible for such internal control as it determines is necessary to enable 
the preparation of the sustainability data that is free from material misstatement, whether due to fraud 
or errors. 

The Supervisory Board is responsible for overseeing the Company’s reporting process. 

166

Our responsibilities for the assurance engagement of the sustainability data
Our responsibility is to plan and perform the assurance assignment in a manner that allows us to obtain 
sufficient and appropriate review evidence for our conclusion.

We apply the ‘Nadere voorschriften accountantskantoren ter zake van assurance opdrachten (RA/AA)’ 
and accordingly maintain a comprehensive system of quality control including documented policies and 
procedures regarding compliance with ethical requirements, professional standards and applicable legal 
and regulatory requirements.

Misstatements can arise from fraud or errors and are considered material if, individually or in the aggregate, 
they could reasonably be expected to influence the economic decisions of users taken on the basis of the 
sustainability data. The materiality affects the nature, timing and extent of our review procedures and the 
evaluation of the effect of identified misstatements on our conclusion.

This assurance engagement is aimed at obtaining limited assurance. The procedures performed in order 
to obtain a limited level of assurance are aimed at determining the plausibility of information and are less 
extensive than those aimed at obtaining reasonable assurance in an assurance engagement.

The performed procedures in this context consisted mainly of gathering information from officers of the 
Company and applying analytical procedures set out in relation to the sustainability data. 

The assurance obtained in assurance engagements aimed at obtaining limited assurance is therefore 
significantly lower than the assurance obtained in assurance engagements aimed at obtaining 
reasonable assurance.

We have exercised professional judgement and have maintained professional scepticism throughout the 
assurance engagement, in accordance with the Dutch Standard 3000A.

Our assurance engagement included amongst others:

 – gaining knowledge and obtaining an understanding of the sustainability data and other circumstances 

regarding the engagement including gaining knowledge regarding internal controls;

 – an analytical review of the data and trends submitted;

 – assessing the suitability of the Reporting Criteria.

Amsterdam, 11 February 2020

Deloitte Accountants B.V.
J. Dalhuisen

Heineken N.V. Annual Report 2019Other InformationReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewIntroduction 
 
167

94.92

77.20

86.93

71.26

78.77

58.95

Heineken N.V. share price
In €, Euronext Amsterdam

2019

2018

2017

2016

2015

2014

0 10 20 30 40 50 60 70 80

90

100 110

Share price range
Average trade in 2019: 603,174 shares per day

Year-end price

Share distribution by geography 
Heineken N.V. shares*
Based on 238.3 million shares in free float (excluding the holding 
of Heineken Holding N.V. and FEMSA in Heineken N.V.)

31.1%

20.0%

2.2%

2.0%

7.3%

21.3%

16.1%

Americas
UK/Ireland
Rest of Europe 
Rest of World 

Netherlands
Retail
Unidentified

* Source: Cmi2i estimate based on available information December 2019.

Dividend per share
In €
2019
2018
2017
2016
2015
2014

1.68

1.60

1.47

1.34
1.30

1.10

Heineken Holding N.V. shares
The shares of Heineken Holding N.V. are traded on Euronext Amsterdam. The shares are listed under ISIN 
code NL0000008977. Prices for the shares may be accessed on Bloomberg under the symbol HEIO.NA and 
on the Reuters Equities 2000 Service under HEIO.AS.

In 2019, the average daily trading volume of Heineken Holding N.V. shares was 109,119 shares.

Shareholder Information

Investor Relations
HEINEKEN is committed to maintaining an open and constructive dialogue with shareholders and 
bondholders. HEINEKEN aims to keep shareholders and bondholders updated by informing them clearly, 
accurately and in a timely manner about HEINEKEN’s strategy, performance and other matters and 
developments that could be relevant to investors’ decisions.

Ownership structure
Heading the HEINEKEN Group, the objective of Heineken Holding N.V., pursuant to its Articles of 
Association, has been to manage or supervise the management of the HEINEKEN Group and to provide 
services for Heineken N.V. The role Heineken Holding N.V. has performed for the HEINEKEN Group since 
1952 has been to safeguard its continuity, independence and stability and create conditions for controlled 
and steady growth of the activities of the HEINEKEN Group. The stability provided by this structure has 
enabled the HEINEKEN Group to remain independent and to rise to its present position as the brewer with 
the broadest international presence and one of the world’s largest brewing groups.

Every Heineken N.V. share held by Heineken Holding N.V. is matched by one share issued at the level of 
Heineken Holding N.V. These shares are traded at a lower price due to technical factors that are market-
specific. Heineken Holding N.V. holds 50.005% of the Heineken N.V. issued shares. L’Arche Green N.V. 
holds 52.599% of the Heineken Holding N.V. shares. The Heineken family holds 88.86% of L’Arche Green 
N.V. The remaining 11.14% of L’Arche Green N.V. is held by the Hoyer family. Mrs. de Carvalho-Heineken 
also owns a direct 0.03% stake in Heineken Holding N.V.

Heineken N.V. shares and options
Heineken N.V. shares are traded on Euronext Amsterdam, where the Company is included in the main 
AEX Index. The shares are listed under ISIN code NL0000009165. Prices for the shares may be accessed 
on Bloomberg under the symbol HEIA.NA and on the Reuters Equities 2000 Service under HEIA. AS. 
Options on Heineken N.V. shares are listed on Euronext Amsterdam.

In 2019, the average daily trading volume of Heineken N.V. shares was 603,174 shares.

Market capitalisation Heineken N.V.
Shares outstanding as at 31 December 2019: 575,308,043 shares of €1.60 nominal value (excluding own 
shares held by the Company).

At a year-end price of €94.92 on 31 December 2019, the market capitalisation of Heineken N.V. on the 
balance sheet date was €54.6 billion.

Year-end price

Highest closing price

Lowest closing price

€94.92

€103.05

€75.08

31 December 2019

26 July 2019

14 January 2019

Heineken N.V. Annual Report 2019Other InformationReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewIntroduction168

American Depositary Receipts (ADRs)
HEINEKEN’s shares are trading Over-the-Counter (OTC) in the US as American Depositary Receipts (ADRs). 
There are two separate Heineken ADR programmes representing ownership respectively in: 1) Heineken N.V. 
and 2) Heineken Holding N.V. For both programmes, the ratio between HEINEKEN ADRs and the ordinary 
Dutch (€ denominated) shares is 2:1, i.e. two ADRs represent one HEINEKEN ordinary share. Deutsche Bank 
Trust Company Americas acts as depositary bank for HEINEKEN’s ADR programmes.

Heineken N.V. 
Ticker: HEINY 
ISIN: US4230123014 
CUSIP: 423012301 
Structure: Sponsored Level I ADR 
Exchange: OTCQX 
Ratio (DR:ORD): 2:1 

Heineken Holding N.V.
Ticker: HKHHY
ISIN: US4230081014
CUSIP: 423008101
Structure: Sponsored Level I ADR
Exchange: OTCQX
Ratio (DR:ORD): 2:1

ADR contact information
Deutsche Bank Shareholder Services
c/o AST
6201 15th Avenue Brooklyn, NY 11219, USA
E-mail: db@astfinancial.com

Shareholder Service (toll-free) Tel. +1 866 249 2593

Shareholder Service (international) Tel. +1 718 921 8137

www.astfinancial.com

Shareholder Information (continued)

Market capitalisation Heineken Holding N.V.
Shares outstanding as at 31 December 2019: 288,030,168 shares of €1.60 nominal value.

At a year-end price of €86.40 on 31 December 2019, the market capitalisation of Heineken Holding N.V. 
on balance sheet date was €24.9 billion.

Year-end price

Highest closing price

Lowest closing price

€86.40

€96.40

€72.80

Share distribution by geography 
Heineken Holding N.V. shares*
Based on 101.2 million shares in free float (excluding the holding 
of L’Arche Green N.V. and FEMSA in Heineken Holding N.V.)

38.1%

15.7%

4.4%

1.1%

3.0%

8.8%

31 December 2019

26 July 2019

14 January 2019

86.40

73.75

82.49

66.14

71.00

51.93

Heineken Holding N.V.
In €, Euronext Amsterdam

2019

2018

2017

2016

2015

2014

0

10 20 30 40 50 60 70 80

90

100

Share price range
Average trade in 2019: 109,119 shares per day

Year-end price

28.9%

Americas
UK/Ireland
Rest of Europe 
Rest of World 

Netherlands
Retail
Unidentified

* Source: Cmi2i estimate based on available information December 2019.

Dividend per share
In €
2019
2018
2017
2016
2015
2014

1.68

1.60

1.47

1.34
1.30

1.10

Heineken N.V. Annual Report 2019Other InformationReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewIntroductionShareholder Information (continued)

Financial calendar in 2020 for both Heineken N.V. and Heineken Holding N.V.

Announcement of 2019 results

Publication of Annual Report 2019

Trading update first quarter 2020

Annual General Meeting of Shareholders

Quotation ex-final dividend 2019

Final dividend 2019 payable

Announcement of half year results 2020

Quotation ex-interim dividend 2020

Interim dividend 2020 payable

Trading update third quarter 2020

12 February

21 February

22 April

23 April

27 April

7 May

3 August

5 August

13 August

28 October

169

Dividend policy
The dividend policy of Heineken N.V. intends to preserve the independence of the Company, to maintain 
a healthy financial structure and to retain sufficient earnings in order to grow the business both organically 
and through acquisitions.

The dividend payments are related to the annual development of the net profit before exceptional items 
and amortisation of brands (net profit beia), which translates in a dividend pay-out of 30-40%.

Dividends are paid in the form of an interim dividend and a final dividend. The interim dividend is fixed 
at 40% of the total dividend of the previous year. Annual dividend proposals will remain subject to 
shareholder approval.

Contact Heineken N.V. and Heineken Holding N.V.
Further information on Heineken N.V. and Heineken Holding N.V. is available from the Investor Relations 
department, telephone + 31 20 523 95 90 or by email: investors@heineken.com.

Further shareholder information is available on the Company’s website:  
www.theHEINEKENcompany.com/investors.

Heineken N.V. Annual Report 2019Other InformationReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewIntroduction170

Bondholder Information

In 2008, HEINEKEN established a Euro Medium Term Note (EMTN) Programme which was last updated 
in March 2019. The programme allows Heineken N.V. to issue Notes for a total amount of up to €20 billion. 
Approximately €9.3 billion is outstanding under the programme per 31 December 2019.

Heineken N.V. was assigned solid investment grade credit ratings by Moody’s Investors Service and Standard 
& Poor’s in 2012. The ratings from both agencies, Baa1/P-2 and BBB+/A-2 respectively, have ‘stable’ outlooks 
as per the date of the 2019 Annual Report.

Traded  
Heineken N.V. Notes

Issue date

Total face value 

Interest  
rate

Maturity

ISIN code

144A/RegS 2028

29 March 2017 USD 1,100 million 3.500%

29 January 2028 US423012AF03

EUR EMTN 2029

30 January 2014

EUR 200 million 3.500%

30 July 2029

XS1024136282

EUR EMTN 2031

3 October 2017

EUR 800 million 1.500%

3 October 2029

XS1691781865

EUR EMTN 2031 17 September 2018

EUR 750 million2 1.750%

17 March 2031 XS1877595014

In 2019 the following notes were issued under HEINEKEN’s Euro Medium Term Note Programme:

EUR EMTN 2032

12 May 2017

EUR 500 million 2.020%

12 May 2032

XS1611855237

 – In May 2019, €200 million of 2-year Fixed Rate to Floating Rate Notes with an initial coupon of 0.00%

EUR EMTN 2033

15 April 2013

EUR 180 million 3.250%

15 April 2033 XS0916345621

 – In June 2019, €100 million tap into 17 March 2031 Notes with a yield of 1.23%, which are listed on the 

EUR EMTN 2033

19 April 2013

EUR 100 million 2.562%

19 April 2033 XS0920838371

Luxembourg Stock Exchange

144A/RegS 2042

10 October 2012 USD 500 million 4.000%

1 October 2042 US423012AE38

 – In July 2019, €200 million tap into 4 May 2026 Notes with a yield of 0.28%, which are listed on the 

144A/RegS 2047

29 March 2017 USD 650 million 4.350%

29 March 2047 US423012AG85

Luxembourg Stock Exchange

Traded  
Heineken N.V. Notes

Issue date

Total face value 

Interest  
rate

Maturity

ISIN code

EUR EMTN 2020

2 August 2012 EUR 1,000 million 2.125%

4 August 2020 XS0811554962

EUR EMTN 2021

4 April 2013

EUR 500 million 2.000%

6 April 2021 XS0911691003

EUR EMTN 2021 10 September 2015

EUR 500 million 1.250% 10 September 2021 XS1288852939

1 Includes EUR 200 million tap issued on 15 July 2019.
2 Includes EUR 100 million tap issued on 5 June 2019.

The EMTN programme and the above Heineken N.V. Notes issued thereunder are listed on the Luxembourg 
Stock Exchange.

Traded Heineken Asia 
MTN Pte. Ltd. Notes

Issue date

Total face value 

Interest  
rate

Maturity

ISIN code

144A/RegS 2022

3 April 2012 USD 750 million 3.400%

1 April 2022 US423012AA16

SGD MTN 2020

3 March 2009 SGD 21.75 million  3.780%

3 March 2020 SG7V34954621

144A/RegS 2023

10 October 2012 USD 1,000 million 2.750%

1 April 2023 US423012AD54

SGD MTN 2022

7 January 2010 SGD 16.25 million  4.000%

7 January 2022 SG7U93952517

EUR EMTN 2023

23 October 2015

EUR 140 million 1.700%

23 October 2023 XS1310154536

EUR EMTN 2024

19 March 2012

EUR 500 million 3.500%

19 March 2024 XS0758420748

EUR EMTN 2024

7 December 2015

EUR 460 million 1.500% 7 December 2024 XS1330434389

EUR EMTN 2025

2 August 2012

EUR 750 million 2.875%

4 August 2025

XS0811555183

EUR EMTN 2025

20 October 2015

EUR 225 million 2.000%

20 October 2025 XS1309072020

EUR EMTN 2026

4 May 2016 EUR 1,000 million1 1.000%

4 May 2026

XS1401174633

EUR EMTN 2027 29 November 2016

EUR 500 million 1.375%

29 January 2027

XS1527192485

EUR EMTN 2027 17 September 2018

EUR 600 million 1.250%

17 March 2027 XS1877595444

The above Heineken Asia MTN Pte. Ltd. Notes are listed on the Singapore Exchange.

HEINEKEN has a €2.0 billion Euro Commercial Paper (ECP) programme to facilitate its cash management 
operations and to diversify its funding sources. There was €532 million ECP in issue per 31 December 2019.

Heineken N.V. Annual Report 2019Other InformationReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewIntroduction171

Historical Summary

Revenue and profit
In millions of €

Revenue2

Net revenue3

Net revenue (beia)

Operating profit

Operating profit (beia)

as % of net revenue3

as % of total assets

Net profit

Net profit (beia)

as % of shareholders’ equity

Dividend (proposed)

as % of net profit (beia)

Per share

In €

Cash flow from operating activities

Net profit (beia) – basic

Net profit (beia) – diluted

Dividend (proposed)

Shareholders’ equity

2019

20181

2017

2016

2015

2019

20181

2017

2016

2015

28,521

23,969

23,894

3,633

4,020

16.8

8.6

2,166

2,517

15.6

967

38.4

26,811

22,489

22,471

3,121

3,808

16.9

9.0

1,913

2,385

16.4

912

38.2

25,843

21,609

21,629

3,352

3,759

17.4

9.2

1,935

2,247

16.9

838

37.3

Cash flow statement
In millions of €

20,792

20,511

Cash flow from operations

5,556

5,540

4,924

4,720

4,486

N/A

N/A

2,755

3,540

17.0

9.0

1,540

2,098

15.8

763

36.4

N/A

N/A

3,075

3,381

16.5

8.44

1,892

2,048

15.1

741

36.2

Cash flow related to interest, 
dividend and income tax

Cash flow from operating activities
Cash flow (used in)/from operational 
investing activities

Free operating cash flow
Cash flow (used in)/from 
acquisitions and disposals

Dividends paid

Cash flow (used in)/from financing 
activities, excluding dividend

Net cash flow

(1,219)

4,337

(2,109)

2,228

(1,152)

4,388

(2,142)

2,246

(2,764)

(1,223)

(213)

(1,090)

(1,042)

3,882

(1,002)

3,718

(1,851)

2,031

(1,114)

(1,011)

(1,945)

1,773

(62)

(1,031)

207

(1,552)

123

1,066

45

(49)

359

1,039

(997)

3,489

(1,797)

1,692

(267)

(909)

(264)

252

7.56

4.39

4.38

1.68

7.70

4.18

4.18

1.60

6.81

3.94

3.94

1.47

6.53

3.68

3.68

1.34

6.10

3.58

3.57

1.30

28.15

25.48

23.37

23.24

23.65

Cash conversion ratio

80.2%

85.4%

81.1%

75.0%

73.3%

Financing ratios
Net debt/EBITDA (beia)

2.6

2.3

2.5

2.3

2.4

1  Restated for IAS 37. 
2 2017 revenue has been restated due to changes in accounting policy on revenue (IFRS 15).
3 ‘Net revenue’ was introduced in 2017 due to changes in accounting policy on revenue (IFRS 15).
4  Comparative figure for 2015 has been revised to reflect the change in accounting policy on netting cash and overdraft balances in cash pooling 
arrangements with legally enforceable rights to offset.

Heineken N.V. Annual Report 2019Other InformationReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewIntroductionHistorical Summary (continued)

2019

20181

2017

2016

2015

2019

20181

2017

2016

2015

172

Operating profit (beia)/net interest 
expense (beia)

Free operating cash flow/net debt

Net debt/total equity

Financing

In millions of €

Share capital

Reserves and retained earnings

Shareholders’ equity
Non-controlling interest

Total equity
Post-retirement obligations

Provisions (including deferred tax liabilities)

Non-current borrowings

Other liabilities (excluding provisions)

Liabilities (excluding provisions and  
post-retirement obligations)

Total equity and liabilities

Shareholders’ equity/
(post-retirement obligations, 
provisions and liabilities)

922

15,225

16,147

1,164

17,311

1,189

2,362

13,366

12,276

9.2

15%

0.95

9.4

19%

0.83

10.1

16%

0.89

10.0

16%

0.77

9.6

15%

0.76

Employment of capital

In millions of €

Property, plant and equipment

Intangible assets

Other non-current assets

Total non-current assets

922

13,603

14,525

1,183

922

12,399

13,321

1,200

922

12,316

13,238

1,335

922

12,613

13,535

1,535

Inventories

Trade and other current assets

Cash, cash equivalents and current 
other investments

15,708

14,521

14,573

15,070

Total current assets

13,269

17,769

7,047

11,359

17,459

4,208

11,117

17,670

3,999

9,232

17,424

4,528

9,552

18,183

4,065

38,085

33,026

32,786

31,184

31,800

2,213

4,385

1,821

8,419

1,920

4,302

2,903

9,125

1,814

3,992

2,442

8,248

1,618

3,484

3,035

8,137

1,702

3,372

3,248

8,322

954

2,428

12,628

10,433

1,289

2,643

12,166

10,415

1,420

2,128

10,920

10,280

25,642

46,504

23,061

42,151

22,581

41,034

21,200

39,321

1,289

2,332

10,626

10,805

21,431

40,122

Total assets

46,504

42,151

41,034

39,321

40,122

Total equity/total non-current assets

0.45

0.48

0.44

0.47

0.47

Current assets/current liabilities  
(excluding provisions)

1  Restated for IAS 37.

0.69

0.89

0.80

0.79

0.77

0.55

0.55

0.50

0.53

0.54

Heineken N.V. Annual Report 2019Other InformationReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewIntroduction173

Glossary

Acquisition-related intangible assets
Acquisition-related intangible assets are assets that HEINEKEN only recognises as part of a purchase 
price allocation following an acquisition. This includes, among others, brands, customer-related and 
certain contract-based intangibles. 

Effective tax rate 
Income tax expense expressed as a percentage of the profit before income tax, adjusted for share 
of profit of associates and joint ventures. 

Beia 
Before exceptional items and amortisation of acquisition-related intangible assets. 

Cash conversion ratio 
Free operating cash flow/net profit (beia) before deduction of non-controlling interests. 

Eia 
Exceptional items and amortisation of acquisition-related intangible assets. 

Exceptional items
Items of income and expense of such size, nature or incidence, that in the view of management their 
disclosure is relevant to explain the performance of HEINEKEN for the period.

Cash flow (used in)/from operational investing activities
This represents the total of cash flow from sale and purchase of Property, plant and equipment 
and Intangible assets, proceeds and receipts of Loans to customers and Other investments.

Free operating cash flow 
This represents the total of cash flow from operating activities and cash flow from operational 
investing activities. 

Consolidation changes
Changes as a result of acquisitions and disposals.

Depletions 
Sales by distributors to the retail trade.

Dividend payout 
Proposed dividend as percentage of net profit (beia). 

Earnings per share (EPS) 
Basic 
Net profit divided by the weighted average number of shares – basic – during the year. 

Diluted 
Net profit divided by the weighted average number of shares – diluted – during the year. 

EBITDA 
Earnings before interest, taxes, net finance expenses, depreciation and amortisation. EBITDA includes 
HEINEKEN’s share in net profit of joint ventures and associates. 

Group net revenue (beia) 
Consolidated net revenue (beia) plus attributable share of net revenue (beia) from joint ventures 
and associates.

Group operating profit (beia) 
Consolidated operating profit (beia) plus attributable share of operating profit (beia) from joint ventures and 
associates, excluding Head Office and eliminations.

Net debt 
Non-current and current interest bearing borrowings (incl. lease liabilities), bank overdrafts and market value 
of cross-currency interest rate swaps less cash and cash equivalents. 

Net profit 
Profit after deduction of non-controlling interests (profit attributable to shareholders’ of the Company). 

Net revenue 
Revenue as defined in IFRS 15 (after discounts) minus the excise tax expense for those countries where 
the excise is borne by HEINEKEN. 

Net revenue per hectolitre 
Net revenue divided by total consolidated volume.

Heineken N.V. Annual Report 2019Other InformationReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewIntroductionGlossary (continued)

Organic growth 
Growth excluding the effect of foreign currency translational effects, consolidation changes, 
exceptional items and amortisation of acquisition-related intangible assets. 

Licensed volume
100% of volume from HEINEKEN’s beer brands sold under licence agreements by joint ventures, 
associates and third parties.

Organic volume growth 
Growth in volume, excluding the effect of consolidation changes.

Group beer volume
The sum of beer volume, licensed beer volume and attributable share of beer volume from joint ventures 
and associates.

Price mix on a constant geographic basis 
Refers to the different components that influence net revenue per hectolitre, namely the changes in 
the absolute price of each individual sku and their weight in the portfolio. The weight of the countries 
in the total revenue in the base year is kept constant. 

Weighted average number of shares 
Basic 
Weighted average number of outstanding shares. 

174

Diluted
Weighted average number of outstanding shares and the weighted average number of shares that would 
be issued on conversion of the dilutive potential shares into shares as a result of HEINEKEN’s share-based 
payment plans. 

Profit 
Total profit of HEINEKEN before deduction of non-controlling interests. 

®
All brand names mentioned in this report, including those brand names not marked by an ®, 
represent registered trademarks and are legally protected. 

Region 
A region is defined as HEINEKEN’s managerial classification of countries into geographical units.

Volume 
Brand specific volume (Heineken® volume, Amstel® volume, etc.) 
Brand volume produced and sold by consolidated companies plus 100% of brand volume 
sold under licence agreements by joint ventures, associates and third parties. 

Beer volume 
Beer volume produced and sold by consolidated companies. 

Non-beer volume 
Cider, soft drinks and other non-beer volume produced and sold by consolidated companies. 

Third party products volume 
Volume of third party products (beer and non-beer) resold by consolidated companies. 

Total consolidated volume 
The sum of beer volume, non-beer volume and third party products volume. 

Heineken N.V. Annual Report 2019Other InformationReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewIntroductionDisclaimer and Reference Information

This Annual Report contains forward-looking statements with regard to the financial position and results of 
HEINEKEN’s activities. These forward-looking statements are subject to risks and uncertainties that could 
cause actual results to differ materially from those expressed in the forward-looking statements. Many of 
these risks and uncertainties relate to factors that are beyond HEINEKEN’s ability to control or estimate 
precisely, such as future market and economic conditions, the behaviour of other market participants, 
changes in consumer preferences, the ability to successfully integrate acquired businesses and achieve 
anticipated synergies, costs of raw materials, interest-rate and exchange-rate fluctuations, changes in 
tax rates, changes in law, changes in pension costs, the actions of government regulators and weather 
conditions. These and other risk factors are detailed in this Annual Report. 

You are cautioned not to place undue reliance on these forward-looking statements, which speak only 
as of the date of this Annual Report. 

HEINEKEN does not undertake any obligation to update the forward-looking statements contained in 
this Annual Report. Market share estimates contained in this Annual Report are based on outside sources, 
such as specialised research institutes, in combination with management estimates.

175

A Heineken N.V. publication
Heineken N.V. 
P.O. Box 28 1000 AA Amsterdam 
The Netherlands

Telephone: +31 20 523 92 39 
Fax: +31 20 626 35 03

The full Annual Report can  
be downloaded as a PDF at:  
www.theHEINEKENcompany.com

Production and editing
Heineken N.V. Global Corporate Affairs

Text
HEINEKEN

Photography
Sander Stoepker (page 8)

Graphic design and electronic publishing
Radley Yeldar: www.ry.com

Heineken N.V. Annual Report 2019Other InformationReport of the Executive BoardReport of the Supervisory BoardFinancial StatementsSustainability ReviewIntroductionHeineken N.V.  Annual Report 2019