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HSS Hire Group plc

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FY2018 Annual Report · HSS Hire Group plc
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Building 
momentum

HSS Hire Group plc 

Annual Report and Financial Statements 2018

Download the HSS Hire App today

 
 
 
 
 
 
 
 
 
Building 
momentum

It’s been a year of important 
change at HSS and we have made 
a significant number of strategic 
and operational decisions, which 
are showing tangible results.

We look ahead with confidence with the Company now 
operating with a more sustainable cost base, enabling 
us to drive profitable growth as we strengthen our 
commercial proposition and realise benefits resulting 
from greater focus on our Tool Hire business.

Strategic Report
Our Business and Our Performance
1 

Highlights

Our Business at a Glance

Our Business Model

Chairman’s Statement

2 

4 

6 

8 

Financial Statements
72 

Independent Auditor’s Report

77  Consolidated Income Statement

78  Consolidated Statement  
of Comprehensive Income

79  Consolidated Statement of Financial Position

Chief Executive Officer’s Strategic Review

80   Consolidated Statement of Changes in Equity

12  Our Strategy at a Glance

14  Our Strategy in Action

18  Our Key Performance Indicators

22  Risk Management

24  Principal Risks and Uncertainties

28  Financial Review

33  Corporate Social Responsibility

Corporate Governance
Governance
38  Chairman’s Introduction

40  Board of Directors

42  Corporate Governance

47  Audit Committee Report

50  Market Disclosure Committee Report

51  Nomination Committee Report

52  Directors’ Remuneration Report

68  Other Statutory Disclosures

71  Directors’ Responsibility Statement

81  Consolidated Statement of Cash Flows

82  Notes to the Consolidated  
Financial Statements

122  Company Statement of Financial Position

123  Company Statement of Changes in Equity

124  Notes to the Company Financial Statements

127  Four Year Summary

Additional Information
128  Shareholder Information

129  Company Information

130  Definitions and Glossary

The Strategic Report consists of 
pages 1 to 37 of this document

Highlights: Making excellent progress

HSS Hire Group plc  Annual Report and Financial Statements 2018

1

Revenue 
– total(1)

Rental revenue growth/  
(decline) – total(1)

Adjusted EBITDA  
– total(1)

£352.5m FY17: £335.8m

2.5% FY17: (5.7)%

£71.3m FY17: £48.9m

Adjusted EBITA – total(1) 
Profit of

Operating profit/(loss) – total(1)  
Profit of

Reported EPS (basic and diluted) – total(1) 
Loss of

£27.4m FY17: profit of £1.8m

£16.3m FY17: loss of £(71.4m)

(2.60)p FY17: loss of (46.96)p

Adjusted EPS (diluted) – total(1) 
Earnings of

3.45p FY17: loss of (5.68)p

Leverage – total(1), (2) 

ROCE – total(1) 

3.3x FY17: 4.8x

16.2% FY17: 1.0%

Revenue – continuing operations 

Rental revenue growth/ 
(decline) – continuing operations

Adjusted EBITDA –  
continuing operations

£322.8m FY17: £304.0m

3.8% FY17: (5.7)%

£60.0m FY17: £36.0m

Adjusted EBITA – continuing operations  
Profit of

Operating profit/(loss) –  
continuing operations

Reported EPS (basic and diluted) 
– continuing operations. Loss of 

£22.1m FY17: loss of £(6.8m)

£11.2m FY17: loss of £(79.9m)

(3.76)p FY17: loss of (50.71)p

Adjusted EPS (diluted) –  
continuing operations

1.36p FY17: loss of (10.37)p

Core utilisation –  
continuing operations

51.8% FY17: 49.7%

Specialist utilisation –  
continuing operations

72.7% FY17: 71.9%

(1)  Total is continuing and discontinued operations
(2)  Includes adjustment for net proceeds of sale of UK Platforms

Operational highlights
This year has seen a significant improvement 
in operating performance, with improved 
product availability driving growth in rental 
revenues. Improved product availability has 
been achieved through a combination of 
several factors; reduction in offline equipment; 
optimised product distribution and multi-
skilling of colleagues to reduce turnaround 
times for customers.

Revenue growth has also been accompanied 
by tight cost control, thanks to our strict 
commercial management framework.

More recently we have also introduced new 
insight tools into our teams to improve decision 
making, which we expect to drive further 
benefit in to 2019.

Customer satisfaction levels have remained 
significantly higher than the industry* 
benchmark and colleague engagement rates 
have improved since 2016.

Strategic highlights
Total leverage has successfully reduced 
from 4.8x (30 December 2017) to 3.3x 
(29 December 2018), through improved 
Adjusted EBITDA and a continued focus on 
working capital management. A successful 
network reconfiguration project combined 
with significant central cost efficiencies has 
led to £14m-£15m of annualised cost savings. 
In 2018, we also refinanced the Group, 
providing the long term facilities required to 
execute our strategy.

We have returned our Tool Hire business to 
profitability through a combination of actions, 
focusing on the three key areas: customers, 
branches and products.

A wide-ranging customer segmentation 
exercise has been completed, which has given 
us a much clearer view of our competitive 
position and how to evolve our proposition 
to better meet and differentiate customers’ 
requirements. 

The UK Platforms sale, which completed 
in January 2019, has provided proceeds to 
reduce our debt and enable more focus on  
our Tool Hire business.

Alternative Performance 
measures
The Group discloses Adjusted EBITDA and 
Adjusted EBITA as supplemental non-IFRS 
financial performance measures because 
the directors believe they are useful metrics 
by which to compare the performance of 
the business from period to period and such 
measures similar to Adjusted EBITDA and 
Adjusted EBITA are broadly used by analysts, 
rating agencies and investors in assessing 
the performance of the Group. Accordingly, 
the directors believe that the presentation 
of Adjusted EBITDA and Adjusted EBITA 
provides useful information to users of the 
Financial Statements.

As these are non-IFRS measures, Adjusted 
EBITDA and Adjusted operating profit 
measures used by other entities may not be 
calculated in the same way and are hence not 
directly comparable.

*Kantar TNS Industry Benchmark (Top third, B2B services including manufacturing and utilities)

This Report contains certain forward-looking statements with respect to the operations, strategy, performance, financial condition and growth opportunities of the Group. 

By their nature, these statements involve uncertainty and are based on assumptions and involve risks, uncertainties and other factors that could cause actual results and 
developments to differ materially from those anticipated. The forward-looking statements reflect knowledge and information available at the date of preparation of this Report and, 
other than in accordance with its legal and regulatory obligations, HSS Hire Group plc undertakes no obligation to update these forward-looking statements. Nothing in this Report 
should be construed as a profit forecast.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information2

Our Business at a Glance

What we do

HSS Hire Group is a market leader in equipment hire in the 
UK and Ireland. We offer a one-stop shop for all equipment 
hire through a combination of our complementary Rental 
and Services businesses, the latter being a capital-light,  
fast-growing and increasingly technology-based business.

We serve an extremely 
diversified customer base, 
predominantly business-to-
business (B2B), who operate  
a range of activities across 
multiple end markets, providing 
us with less exposure to highly 
cyclical sectors. 

Our unique national network, with over 240 
locations supported by a hub-and-spoke 
distribution network, complemented by our 
industry-leading fully-transactional website, 
ensures easy access and high availability, a 
key customer requirement. This combined 
with a team of over 2,600 highly engaged 
colleagues(1), gives us customer satisfaction 
scores well above the B2B benchmark(2).

Locations 

240+

supported by a hub-and-spoke 
distribution network

Our workforce

2,600+

highly engaged colleagues(1)

  See Our Business Model page 4

Rental
Our Rental segment comprises rental 
income earned from HSS-owned tools and 
equipment and directly related revenue 
e.g. resale, transport and other ancillary 
revenues. This business serves the very 
fragmented £1.9bn market for small tools, 
power generation and powered access, 
via a combination of our HSS Tool Hire 
and specialist businesses, ABird, Apex 
and All Seasons Hire. The rental business 
has a truly national network of convenient 
locations, a unique 24/7 distribution 
operation, knowledgeable colleagues, 
and a wide range of well-maintained 
compliant equipment. This business is also 
increasingly accessed through the digital 
channel thanks to our industry-leading fully 
transactional website, which stands out in  
a digitally immature market.

Services
Our capital-light Services segment directly 
complements our Rental business and 
comprises income from our OneCall rehire 
and HSS Training businesses. The fast-
growing OneCall rehire business allows us 
to serve the entire £4bn UK hire market with 
1,000s of additional products, without the 
requirement for capital investment. It has a 
network of over 400 accredited suppliers, 
is inherently scalable and has improving 
margins. The fast-growing HSS Training 
business offers customers a national training 
solution for their employees, predominantly 
servicing the c£328m UK H&S training 
market. It is market leading in PASMA, CITB 
and Ladder training and number two in 
IPAF. With over 200 courses, 56 trainers, 47 
venues throughout the UK (and increasing), 
and a leading online training management 
and online booking system, we are able to 
serve over 60,000 delegates a year.

(1)  Colleague Engagement score 72%, Q4 2018. Source: Anthem Engagement
(2)  NPS score 44, Q4 2018, compared with B2B benchmark in services, manufacturing and utilities of 21. Source: Kantar TNS

Strategic ReportHSS Hire Group plc  Annual Report and Financial Statements 20183

CDC

Network
We have completed the 
reconfiguration of our operating 
model with a view to driving 
efficient support for the needs  
of our customer base.

We have branches in more than 240 
locations and, following the implementation 
of the more branch-focused operating 
model, we now provide greater availability 
of hire stock to our customers across the 
UK and Ireland. The changes we have 
implemented include the expansion of 
test and run into all HSS branches and 
customer distribution centres (CDCs) with 
more intensive repair requirements being 
moved into a number of strategically-located 
workshop CDCs. In addition, the workshop 
CDCs link to a national cross-dock centre 
in Oxford that enables the overnight 
movement of kit to service our customers’ 
delivery requirements between all of our 
CDCs in England and Wales.

Customer distribution centres 

Training centres

30
47

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 20184

Our Business Model

Our business model is built on our customers’ requirement to 
outsource the management of tools and equipment. Tools and 
equipment are essential to our customers’ activities, but the 
management of equipment is not their core capability. They often  
do not want the capital cost of equipment, nor the responsibility  
for testing, maintenance, distribution and compliance. We do all that 
for them, to ensure that they meet legislation, keep their colleagues 
safe and deliver their projects on time.

Customers

Customers focus on project 
management, people resources 
and construction materials

 → Build
 → Maintain
 → Operate

…UK and Ireland Infrastructure

HSS

HSS focuses on equipment 
management, safety and timely 
provision to customer sites

 → Sources
 → Tests
 → Distributes
 → Repairs & maintains

…The equipment our customers use

How we  
generate revenue

Key enablers and 
barriers to entry

Build

Schools, Hospitals, 
Housing, Offices, 
Factories, Roads

Source 
equipment
Purchase & own,  
Re-hire

Test

One Call
Complete order  
management

Rental revenue(1)
We generate rental 
income from the 
equipment we hire out 
from our owned fleet.

Rehire revenue(2)
We also generate 
income when we 
source equipment from 
our extensive OneCall 
supply chain. 

Accessories and resale(1)
We sell product accessories 
(e.g. drill bits) and safety 
equipment to many of 
our customers.

Customer 
relationships

National  
reach

Safety  
& quality

>90% 

B2B

240+

locations

>32,000

30

live accounts

customer 
distribution centres

BSI accreditation

System-driven 
equipment 
maintenance 
regime

Colleagues

2,600+ 
knowledgeable 
colleagues

72% Employee 
Engagement Score(3)

(1)  Rental and related revenues
(2)  Service revenue

(3)  Colleague Engagement score 72% (Q4 2018), compared with UK national average score 60%. Source: Anthem Engagement
(4)  NPS score 44 (Q4 2018), compared with B2B benchmark in services, manufacturing and utilities of 21. Source: Kantar TNS

Strategic ReportHSS Hire Group plc  Annual Report and Financial Statements 2018 
5

Maintain

Service, Repair, 
Renovate, Upgrade, 
Extend

Distribute  
& collect

Maintain  
& repair

Operate

Power, Heat, 
Cool, Light

Train  
their people
HSS training

Transport charges(1)
Over 70% of our customers ask us to 
deliver and collect kit directly to their site, 
for which we charge a transport fee.

Equipment cover and damage(1)
Many of our customers pay a premium for 
damage waiver so that they are protected 
against accidental damage. We also 
generate revenue by charging for damage 
and loss.

Training(2)
We charge customers delegate rates for our 
comprehensive range of training courses.

Range of  
equipment

>1,500 

SKUs

>400

On-call suppliers

Operational  
excellence(4)

Easy to  
work with

full transactional website 
leading digital offer  
one-stop shop

44 

NPS score

>50%

utilisation

Training  
resource

47

training centres

>50

directly employed  
& certified trainers

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 20186

Chairman’s Statement

Board priorities  
for 2019

1 Delever  
the Group

2

Transform  
the Tool Hire business

3 Strengthen  
the Group’s  
commercial proposition

We have delivered significant growth in 
2018 through the excellent execution of 
year one of our new strategic plan. We will 
build upon this momentum in 2019, through 
continued focus on our three strategic 
priorities, progressing from repairing to 
transforming our Tool Hire business and 
increasing our emphasis on strengthening 
the Group’s commercial proposition for  
our customers.

Dear shareholder,
During 2018, the Group Board 
and senior management have 
relentlessly focused on the 
delivery of our strategic priorities 
which has resulted in significantly 
improved performance across 
the Group.

Alan Peterson OBE
Chairman

Strategic ReportHSS Hire Group plc  Annual Report and Financial Statements 20187

starts every meeting with a focus on health 
and safety matters. The Board is also 
focused on ensuring that the business 
operates with transparency and integrity, 
delivering a sound economic performance, 
whilst paying close attention to reducing our 
impact on the environment, and that we are 
contributing in a positive way in the local 
communities that we operate within. 

Refinancing
The Group completed its refinancing in 
July 2018 which secured £245m of debt 
facilities. These facilities included a new 
term loan facility of £220m provided by HPS 
Investment Partners, with £200m maturing 
in July 2023, and £20m, with flexibility to 
be settled before maturity, in December 
2020. A new revolving credit facility was 
also agreed with HSBC UK Bank plc and 
National Westminster Bank plc, maturing in 
January 2023. Following the completion of 
the UK Platforms disposal in January 2019, 
£38m of the term loan facility was repaid.

This new capital structure provides the 
liquidity and flexibility to continue delivery  
of our strategic priorities.

Dividend
The Board is focused on delivering on 
our strategic priorities, and after careful 
consideration of the performance of the 
Group during the year, believes it is in the 
best interests of the shareholders of the 
Group, to not pay a final dividend in respect 
of 2018. The Board will re-evaluate this 
position once the net debt leverage ratio 
falls below 2.5x.

Looking ahead
We have continued the positive momentum 
of 2018 into the current financial year and 
are trading in line with our expectations for 
the first quarter of 2019.

Looking ahead, we will continue to focus 
on the delivery of our strategic priorities of 
reducing leverage, driving growth in the 
Tool Hire business and, with increasing 
emphasis, on strengthening the commercial 
proposition to our customers, utilising the 
extensive customer segmentation work 
carried out in 2018 to evolve our go-to-
market strategy and develop our digital 
channel. We are confident that this focus will 
continue to improve profitability and returns, 
growing profitable market share.

Alan Peterson OBE
Chairman 
3 April 2019

Laying the foundations  
for future growth
It has been a busy year during 2018, as 
we continue to deliver on our three clear 
strategic areas of focus, as set out in 
December 2017:

1. Delever the Group

2. Transform the Tool Hire business

3.  Strengthen the Group’s 
commercial proposition

I am pleased to report that good progress 
has been made in the first year of 
implementing our strategic priorities with 
significant operational changes successfully 
completed. With these foundations in place, 
further delivery of our strategic priorities and 
the continued momentum in performance, 
we are well positioned to drive profitable 
growth as we head into 2019 and beyond. 

In April 2018, we smoothly implemented 
changes to our network, moving the testing 
and repair of all fast moving products 
back into the branch network, closer to 
HSS’s customers. These changes were 
substantial: moving around 12,000 items 
out of the national distribution centre, 
reducing the trunking routes between a 
central location to the Customer Distribution 
Centres (CDCs) from 42 to 8 and training 
200 HSS colleagues. This has realised 
annualised cost savings of around c£20m, 
improved product availability and increased 
engineering capacity across the network 
by 30%.

To enable greater focus on the Tool Hire 
business and reduce debt, we announced 
in July 2018 the proposed sale of UK 
Platforms to Nationwide Platforms with the 
transaction completing in January 2019. 
The UK Platforms business has made 
an excellent contribution to the Group 
over recent years and I wish our former 
colleagues well in the future. As part of 
the disposal, we entered into a long-term 
commercial agreement with Nationwide 
ensuring that we continue to provide our 
customers a market-leading powered 
access offer.

Our results
The implementation of our strategy has 
been reflected in our strong performance 
during the financial year. Adjusted Total 
EBITDA, including UK Platforms, for the 
year at £71.3m, 45.8% growth year-on-year, 
reflects the Group’s highest ever Adjusted 
EBITDA performance, with these margins 
improving to 20.2%, a 5.6 percentage point 
increase over prior year. A combination 
of focused sales initiatives, improved 
product availability and our extensive range 
of relevant seasonal products delivered 
underlying Rental revenue growth of 
4.1%. This underlying measure adjusts 
for the impact of our cleaning rental and 
services business which was disposed of 
in November 2017. This was augmented 
by continued strong performance from our 
Services business with total revenue growth 
of 12.0% and, pleasingly, contribution, as 
defined in note 5 to the financial  

statements improving 23.8% in absolute 
terms. Our relentless focus on operational 
efficiency led to overheads, excluding 
exceptional costs, being c£20m lower than 
in 2017, with the changes to the network 
realising significant benefit. Improved 
revenue combined with lower overheads 
also resulted in Adjusted Total EBITA 
increasing to £27.4m, up £25.6m year-
on-year, with Return on Capital Employed 
(ROCE), including UK Platforms, increasing 
to 16.2% compared with 2017’s 1.0%.

Our results are discussed in more detail in 
the Financial Review on pages 28 to 31.

Our Board and management team
The Board aspires to lead by example and 
live the HSS values: safety, value, availability 
and support. 

It was a busy year for the Board, and 
I want to thank all Directors for their 
individual contributions and determination 
to see the Group through what has been 
a year of change for our business, whilst 
ensuring HSS continues to deliver for 
its stakeholders. 

In January 2019 we announced the 
appointment of Dave Crellin as our Chief 
Operations Officer and he joined the 
business in March 2019. With supply chain 
expertise in a multi-channel environment, 
Dave is a strong addition to the 
management team.

Governance
We continued our commitment to corporate 
governance during the year and have 
started to develop plans to reflect the new 
Corporate Governance Code guidance, 
introduced in 2018, in our business. We will 
report further on that in 2019. 

During the year, the Group implemented 
required changes to ensure compliance 
within the business as the General Data 
Protection Regulation (GDPR) became law. 
We also continued to promote our Code of 
Ethics in the business, including in relation 
to the Bribery Act 2010 and the Modern 
Slavery Act 2015. In respect of the latter, 
steps undertaken over the year are included 
on our website.

Our people
Our colleagues are key to our business 
and I am continually impressed with the 
motivation, commitment, can-do attitude 
and achievement of HSS people across our 
Group which was borne out by the 2018 
employee engagement survey. This is once 
again reflected by our customer satisfaction 
scores, which remain consistently high. I am 
very confident that with their support, HSS 
will continue on its journey of successfully 
delivering on its strategy and build upon 
the momentum created with our strong 
2018 performance. 

Corporate responsibility 
Our primary responsibility is always to 
ensure our HSS colleagues and customers 
get home safely at the end of every day. 
The Board remains fully committed to 
providing a safe environment for all and 

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 20188

Chief Executive Officer’s  
Strategic Review

Focused on 
delivering 
our strategy 
and building 
momentum

I am pleased with how the business has 
performed during 2018; a lot has been 
achieved and we now have a strong platform 
on which to build. Having started the 
year with a clear strategy, we have made 
significant progress on delivering on our 
strategic priorities and built good momentum 
across the Group during 2018. We have 
set out what we want to achieve and have 
delivered on a number of areas during the 
year, but we have lots to be getting on with. 
We remain focused on the task in hand and 
are committed to delivering on our strategy 
and improving shareholder returns. I look 
forward to continuing to drive profitability 
within the business and building upon the 
successes of 2018.

Steve Ashmore
Chief Executive Officer

Strategic ReportHSS Hire Group plc  Annual Report and Financial Statements 20189

Update on our strategy

Strategy Review
Identified three clear strategic priorities

As a reminder, our 
Strategic Review 
identified three 
clear priorities, giving 
us a thorough 
understanding of the 
business and a clear 
route map of how to 
return HSS to historical 
performance levels

1

2

3

Delever  
the Group

Transform  
the Tool Hire business

Strengthen 
the Group’s commercial 
proposition

We have made excellent progress 
against these priorities, with success 
in a number of areas

Our strategy 
in action
What have we achieved?

2019 & beyond
Building on 2018 momentum 
and focusing on

Network reconfiguration

Cost reduction programme

£245m of new debt facilities

Sale of UK Platforms

Customer, product and 
branch profitability 
improvements

Customer 
segmentation review

Product investment 
prioritisation

Continuing to delever  
the Group

Transforming the 
Tool Hire Business

Strengthening the 
commercial proposition

Digital agenda

Go-to-market agenda

People

Product and pricing

Overview of the year
HSS has made significant progress during 
the year, with effective implementation of its 
strategic priorities as we continue to improve 
the operational and financial performance of 
the business.

At the start of 2018, we completed the 
implementation of our new supply chain 
model, delivering c£11m of annualised 
savings. In July, we refinanced the business 
by securing £245m of debt facilities. 
This ensures that we have the appropriate 
facilities in place to continue delivering on 
our strategic priorities and the Group’s 
full potential.

As part of our efforts to delever the 
business, we announced the proposed 
sale of our UK Platforms business in July 
and successfully completed the disposal 
in January 2019. This transaction has 
allowed us to accelerate progress against 
our strategic priorities, enabling further 
deleveraging through debt reduction and 
allowing for greater focus on our core Tool 
Hire business.

Finally, we have completed a 
comprehensive customer segmentation 
review that has given us a much better 
understanding of customer requirements 
and their fit with our proposition. We have 
used this to inform our plans for 2019 and 
beyond and we are excited that these plans 
will allow us to differentiate ourselves from 
our competition and drive profitable growth.

Reminder of our Strategic Review
At the end of 2017, we announced the 
findings of our Strategic Review which set 
the basis for the business going into 2018. 
As a reminder, we engaged an independent 
third party to work with the HSS 
management team to undertake the most 
extensive Strategic Review of the business 
in its history. The review was wide ranging 
in scope and involved the analysis of 
20 million contract lines, more than 35,000 
customers, 1,600 products and more than 
240 locations. We focused on a number of 
areas including profitability, the cost of our 
operations, processes we have in place and 
the market opportunity.

Following this Strategic Review, we set out 
our new strategy at the start of 2018, which 
involved the three key strategic priorities: 
Delever the Group, Repair the Tool Hire 
business and Strengthen the Group’s 
commercial proposition.

We have made excellent progress on 
implementing our strategy and below 
provides more insight into what we have 
achieved over the past year.

Delever
Network reconfiguration:  
The smooth implementation  
of a new supply chain model
At the start of 2018, we completed the 
implementation of our new supply chain 
model, realising c£11m of annualised 
savings. We have achieved this through 
a range of actions. For example, we have 
moved 12,000 items out of our National 

Distribution and Engineering Centre (NDEC) 
into our branch network, providing greater 
availability to our customers. We have 
removed handling costs equivalent to 
100 full-time employees and shrunk 
distribution trunking routes from 42 down 
to 8, significantly reducing our cost base. 
We moved the testing of our equipment 
back into our branches, increasing testing 
capacity from 30 to 200 HSS locations; 
a move that was strongly welcomed 
by branch colleagues. This has not 
only provided greater availability to our 
customers but has also allowed us to lower 
our transport costs. Furthermore, we have 
trained 200 HSS colleagues who are now 
able to test and repair equipment on-site, 
improving their skillsets and knowledge of 
our product offering. Finally, engineering 
capacity has increased by 30% across 
the network, allowing us to reduce our 
maintenance backlog which had been 
steadily increasing across the business. 
Whilst implementing these changes, service 
standards have been maintained and 
trading volumes remained strong.

In addition to the supply chain savings, 
we also drove efficiencies by eliminating 
duplication and simplifying our processes 
across several head office functions, 
achieving savings in line with plan.

As a consequence of these decisive actions, 
and in combination with improved trading of 
the Group, total leverage has reduced from 
4.8 times to 3.3 times.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 2018 
 
 
10

Chief Executive Officer’s Strategic Review 
continued

Refinance of the business
We announced in June that we had entered 
into a new term loan facility of £220m and 
a revolving credit facility of £25m in order 
to refinance the existing corporate debt. 
The new term loan facility of £220m is 
provided by HPS Investment Partners, with 
£200m maturing in July 2023, and £20m, 
with flexibility to be settled before maturity, in 
January 2021. This facility is at interest rates 
of between 700bps and 800bps over LIBOR 
dependent upon the net debt leverage 
ratio of the Group. In connection with this 
new term loan facility, the Company has 
granted HPS Investment Partners 8,510,300 
warrants to subscribe for new ordinary 
shares in the Company. The warrants are 
exercisable at a price of £0.01per share and 
can be exercised after five years, subject 
to certain specific conditions for exercise 
before then, including the repayment of the 
term loan facility. A new revolving credit 
facility has also been agreed with HSBC 
UK Bank plc and National Westminster 
Bank plc, maturing in January 2023, at 
rates of between 250bps and 300bps over 
LIBOR dependent upon the net leverage 
of the Group. Closing of the new facilities 
was completed at the beginning of July 
and repayment of the Company’s existing 
senior secured notes and revolving credit 
facility outstanding balances was made. 
We are very pleased to have secured the 
long-term refinancing of the Group, as this 
now ensures that we have the appropriate 
facilities in place to continue delivering on 
our strategic priorities and the Group’s 
full potential.

Disposal of our UK Platforms business
In July, we entered into a conditional 
agreement with Nationwide Platforms 
Limited, a wholly-owned subsidiary of 
the Loxam Group, with respect to the 
sale of UK Platforms Limited for net 
proceeds of £47.5 million. The disposal, 
completed in January 2019, is consistent 
with HSS’s strategic agenda of delevering 
the Group through the reduction in debt 
and enabling greater focus on the core 
Tool Hire business. £47.5m of proceeds 
were received. As part of this transaction, 
HSS has also entered into a long-term 
strategic commercial agreement with 
Nationwide to provide powered access 
equipment to complement HSS’s existing 
fleet. This means that we will still be able to 
provide to our customers, via our OneCall 
business, the full product offering that we 
were able to offer through the UK Platforms 
business. £38.0m of the net proceeds from 
the disposal has been used to pay down 
debt in January 2019, with the remaining 
amount reinvested into the Tool Hire 
business to purchase new equipment. 

UK Platforms has been shown as a 
discontinued operation for both 2018 and 
2017 in the financial statements.

Transform
We identified three key areas to transform 
the Tool Hire business in 2018: customer, 
product and branch.

Customer 
During 2018 we worked closely with our 
customers to enhance their customer 
experience, whilst also identifying areas 
of unnecessary cost and opportunities 
to create mutual value improvements. 
This proved very successful with positive 
amendments made to commercial terms, 
including price, associated sales and 
payment terms. Improvements were 
agreed with over two-thirds of the 30 
biggest customer opportunities identified 
and, where this was not possible with a 
customer, we reallocated equipment to 
more profitable customer segments to drive 
better returns.

Product
In 2018, we introduced smart pricing to 
better reflect the utilisation and demand 
for different products, in addition to the 
value of our service to customers. We have 
created more pricing consistency within 
different product categories. We have 
also taken decisive action rationalising our 
range, finding alternative ways of fulfilling 
high cost-to-serve products (e.g. via rehire) 
and focused our suppliers’ attentions on re-
engineering products with high ownership 
costs. In both areas we have made 
significant steps forward and continue to 
pursue more opportunities in 2019.

Branch
Using the detailed branch profitability 
analysis carried out in the 2017 Strategic 
Review, we have taken advantage of 
opportunities to improve profitability in 
several locations. We have reduced costs 
by subdividing and subletting a small 
number of properties with excessive space 
for our requirements. We have closed 
a small number of branches with poor 
profitability caused by structural drivers 
(e.g. small market, high cost to serve) and 
we have increased capability in three of our 
more remote locations to reduce distribution 
and support costs. This progress has 
driven improved profitability without any 
detrimental impact on our overall national 
customer proposition, with these changes 
affecting less than 10% of our network.

We introduced branch P&Ls in to the 
business in 2018, and began measuring and 
incentivising regional management on profit, 
which has driven an increased focus on 
pricing and costs.

Strengthen
The third and final strategic priority is 
to strengthen the Group’s commercial 
proposition. We laid out three actions to 
be taken here: customer segmentation, 
geographic focus and sales channel 
development. These actions take this logical 
order and, as such, our initial focus in 2018 
has been on customer segmentation. 
We engaged an independent third party 
to work with the HSS management team 
to understand the precise requirements 
of different customer segments and how 
well our current proposition meets these 
requirements. This work also involved 
understanding our relative competitive 
position in the market and the relative 
attractiveness of the different customer 
segments. The review involved extensive 
external and internal input. Externally, the 
third party conducted a structured market 
survey of 168 customers, carried out one-
to-one customer interviews with another 78 
customers and carried out comprehensive 
competitor analysis and market research. 
Internally, they extended the analysis carried 
out in the 2017 Strategic Review, involving 
more than 20 million contract lines, 35,000 
customers and 1,600 products, carrying 
out internal management interviews, branch 
visits and colleague workshops.

The main conclusions of this review were 
that we should (1) continue to serve all 
segments; (2) make a series of changes 
to our customer proposition that will make 
us easier to work with and more reliable, 
including sales channel development 
that puts a greater emphasis on digital; 
and (3) refine our go-to-market model in 
parallel to these service improvements 
to maximise profitable growth and sales 
channel development. We are confident 
that the changes we are putting in place 
in 2019 will differentiate us from our 
competition, improve customer loyalty and 
improve returns.

Product Investment
Expanding our product range  
through further investment
In Q4 2018, we reviewed the decision-
making process for fleet investment and 
introduced a more analytically driven 
approach, whilst still using the experience 
of management to sense-check the output. 
We incorporated the profitability analysis 
carried out as part of our Strategic Review 
in order to prioritise investments that 
provide the best returns. We incorporated 
the customer feedback carried out in 
the segmentation review to understand 
demand, and carefully analysed historical 
rates of utilisation amongst all product 
groups. And finally, we also incorporated an 

Strategic ReportHSS Hire Group plc  Annual Report and Financial Statements 201811

I would also like to welcome Dave Crellin, 
who joined as our Chief Operations Officer 
in March 2019. With supply chain expertise 
in a multi-channel environment, Dave will be 
a strong addition to the management team.

2019 and beyond
We remain focused on our strategy to (1) 
Delever, (2) Transform and (3) Strengthen, 
but as we look forward, and following the 
significant steps taken in 2018, I can see 
our focus shifting towards element three 
of our strategy. We will continue to delever 
the Group and improve the performance 
of the core tool hire business in 2019, but 
we will also significantly step forward our 
commercial proposition. We have carried 
out a significant amount of research and 
planning in this area during 2018, and I 
look forward to these plans coming to 
bear on further profitable growth in 2019. 
I am particularly excited about the digital 
opportunity in the development of our 
sales channels and am confident that 
we can create a differentiated customer 
proposition that gives us significant 
competitive advantage.

Following a period of turnaround for the 
Group, I now look forward to a period where 
we set ourselves apart from the competition 
and drive profitable growth.

Steve Ashmore
Chief Executive Officer 
3 April 2019

assessment of the relative economic merits 
between owning equipment and rehiring via 
our low-capital OneCall sales channel. As a 
result of all this work, our investment plan 
for 2019 is much more focused on a set of 
products that provide the best returns and 
the strongest likelihood of driving growth.

Our market
Our addressable market in tool hire, 
powered access and power generation 
in the UK is approximately £1.9bn. 
The market is estimated to have grown, 
according to the ERA, by 1% – 2% pa this 
year, with similar growth being forecast 
for the next two years, albeit with some 
degree of uncertainty relating to Brexit. 
The market remains highly fragmented with 
approximately half the market being served 
by small independents, most of which 
operate from one location. Within the tool 
hire market there are five nationals who 
make up approximately half of that market 
with no single player with more than 14% 
share. We have leading positions in each of 
our key markets.

Our customer base is large and diverse and 
operates across a wide set of end markets, 
including residential, non-residential and 
infrastructure. Our customers’ activities 
include the new-build, repair, maintenance, 
renovation and operation of the UK and 
Ireland’s schools, hospitals, offices, 
factories, roads and all other infrastructure. 
We continue to benefit from significant 
exposure to the less cyclical sectors of 
facilities management, retail operations, 
commercial fit-out, property, utilities 
and waste, infrastructure and energy 
supply services.

We believe that our market provides 
significant opportunity to differentiate from 
the competition and remain confident 
that we can deliver further efficiency 
benefits from scale for both customers 
and shareholders.

Management team
The executive team in place at HSS did 
not change during 2018 and is relatively 
new in terms of tenure, with myself having 
joined the Company in June 2017 and Paul 
Quested, Chief Financial Officer, joining 
the business in August 2016. Despite this 
short period of time, we have strength 
and depth in experience across the 
Group and I continue to be encouraged 
by the dedication and commitment of 
the management team, and the excellent 
leadership within their respective functions 
and the wider Group. I am very confident 
that with their support, we will be successful 
in continuing to implement our strategic 
priorities and achieving our goals.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 201812

Our Strategy at a Glance

Delivering on 
our strategy

Our values
Our focus is on what matters  
most to our customers:

Safety

Value

Availability

Support

Our strategic priorities

1 Delever the Group

2

Transform the Tool Hire business

3 Strengthen the Group’s 
commercial proposition

Our strategic enablers
Guided by our values, our strategy 
is realised through a focus on our 
three strategic enablers:

A strong commercial  
management framework

The right tools to support  
decision making

Incentivised and motivated team

Our strategy 

Our performance 

Our priorities

KPIs

Risks

1   Delever  

the Group 

2    Transform  

the Tool Hire  
business 

3   Strengthen 
the Group’s 
commercial  
proposition

We have performed well this year in meeting 
our first strategic objective. Our total leverage 
has reduced from 4.8x (30 December 2017) 
to 3.3x (29 December 2018) through improved 
Adjusted EBITDA and a continued focus 
on working capital management. In Q1, we 
successfully implemented network changes 
that have improved availability and reduced 
our annualised cost base by c£11m. We also 
delivered central cost savings of £3m – £4m by 
improving efficiencies and systemisation in our 
support functions. All changes were executed 
well with high levels of service maintained 
throughout. In 2018, we refinanced the Group, 
providing the long-term facilities required to 
execute our strategy. The UK Platforms sale, 
completed in January 2019, provided net cash 
proceeds of £47.5m, of which we have used 
£38.0m to reduce our debt.

We have returned our Tool Hire business to 
profitability in 2018 through a combination 
of actions, focusing on the three opportunity 
areas we highlighted in our 2017 Strategic 
Review: customers, products and branches. 
Targeted profitability improvement has been 
achieved with several of our biggest customers 
and remains an ongoing focus. Branch P&Ls 
have been rolled out across regions with 
profitability-based incentives in place, and 
investment has been made in the commercial 
decision-making support for branches. 
Smart product price increases have been 
implemented combined with improved discount 
controls. Product investment is now targeted 
at the most profitable categories, enabled by 
enhanced insight from our new reporting tools. 
During this year of transformation we have 
maintained high levels of customer satisfaction 
and improved employee engagement.

In 2018, we carried out a comprehensive 
customer segmentation exercise, with the 
support of a third-party consultant. This involved 
extensive market research, one-to-one 
customer interviews and competitor analysis, 
as well as input from colleagues from branches 
to senior management. The outcome is a 
much clearer view of our customer segments, 
their particular requirements and how well 
placed we are against our competition to meet 
these requirements. This study has given us a 
clear set of actions to take in 2019 to improve 
our proposition and differentiate us from 
our competition.

We continue to focus on reducing our leverage, now 

to below 2.5x. In 2019, we will see the full annualised 

impact of some of the cost reduction actions taken in 

2018. Our strong commercial management framework 

will continue to drive profitable growth which will further 

reduce leverage.

 → Leverage

 → Adjusted EBITDA

 → Net debt

There are two primary risks relating to this 

strategic priority: EBITDA performance and 

cash collection performance. Our strong 

commercial management framework, 

combined with our newly introduced decision-

making tools and profit-based incentives, 

provide us with good confidence that we will 

deliver our EBITDA targets in 2019. In terms 

of cash collection, we will continue the strong 

focus in both our central and field-based 

functions. The fragmentation of our customer 

base reduces the risk around bad debt and, 

where we have identified risk, we have put in 

place the necessary controls and insurances.

Our focus in 2019 now shifts from ‘repair’ to ‘transform’. 

 → Revenue performance

We see further opportunities for profitability improvement 

with customers (e.g. smart pricing), with products  

(e.g. product lifecycle optimisation) and with branches 

(e.g. performance management, colleague engagement 

and incentivisation). We see strong opportunities to 

prioritise resources on our key target markets and will 

continue to be very focussed on profitable growth.

 → Adjusted EBITDA and margin

 → Equipment utilisation

We are minimising risks in this area by operating 

a strong performance management framework 

and introducing new colleague incentives 

that drive the correct profitable behaviours. 

Colleague retention is a risk to this strategic 

objective, and as such we have carried out a 

colleague engagement survey. The learnings 

from this survey have provided us with some 

clear initiatives for 2019 that will mitigate 

this risk.

Our priorities are to 1) develop the market-leading digital 

 → Net Promoter Score

 → Adjusted EBITA and margin

 → Return on Capital Employed

offering in tool hire, and 2) transform our OneCall rehire 

proposition in to a much more scalable technology-

led business with a seamless customer experience. 

The first priority involves developing the market-leading 

customer app, making it easier for our customers to on 

and off hire, fully integrating it with our industry-leading 

website and providing order tracking and online account 

management. The second priority will significantly 

shorten the customer journey, by building an automated 

platform that provides superior speed and visibility for our 

customers. This will accelerate the growth of our capital-

light services business, and together the two priorities 

will provide the most customer-centric digital offer in our 

marketplace. We have already successfully delivered new 

technology platforms in both areas during Q1 2019.

At the outset of the two projects, our primary 

concern was the successful development of the 

technology and the capability of our technology 

partners. We are now well advanced in the 

development and have been very pleased with 

the progress made, and as such our attention 

is now turning to customer adoption. We have 

carried out comprehensive customer testing 

and are confident that the two projects will 

deliver our objectives in full.

Strategic ReportHSS Hire Group plc  Annual Report and Financial Statements 201813

Our strategy 

Our performance 

Our priorities

KPIs

Risks

1   Delever  

the Group 

2    Transform  

the Tool Hire  

business 

3   Strengthen 

the Group’s 

commercial  

proposition

We have performed well this year in meeting 

our first strategic objective. Our total leverage 

has reduced from 4.8x (30 December 2017) 

to 3.3x (29 December 2018) through improved 

Adjusted EBITDA and a continued focus 

on working capital management. In Q1, we 

successfully implemented network changes 

that have improved availability and reduced 

our annualised cost base by c£11m. We also 

delivered central cost savings of £3m – £4m by 

improving efficiencies and systemisation in our 

support functions. All changes were executed 

well with high levels of service maintained 

throughout. In 2018, we refinanced the Group, 

providing the long-term facilities required to 

execute our strategy. The UK Platforms sale, 

completed in January 2019, provided net cash 

proceeds of £47.5m, of which we have used 

£38.0m to reduce our debt.

We have returned our Tool Hire business to 

profitability in 2018 through a combination 

of actions, focusing on the three opportunity 

areas we highlighted in our 2017 Strategic 

Review: customers, products and branches. 

Targeted profitability improvement has been 

achieved with several of our biggest customers 

and remains an ongoing focus. Branch P&Ls 

have been rolled out across regions with 

profitability-based incentives in place, and 

investment has been made in the commercial 

decision-making support for branches. 

Smart product price increases have been 

implemented combined with improved discount 

controls. Product investment is now targeted 

at the most profitable categories, enabled by 

enhanced insight from our new reporting tools. 

During this year of transformation we have 

maintained high levels of customer satisfaction 

and improved employee engagement.

In 2018, we carried out a comprehensive 

customer segmentation exercise, with the 

support of a third-party consultant. This involved 

extensive market research, one-to-one 

customer interviews and competitor analysis, 

as well as input from colleagues from branches 

to senior management. The outcome is a 

much clearer view of our customer segments, 

their particular requirements and how well 

placed we are against our competition to meet 

these requirements. This study has given us a 

clear set of actions to take in 2019 to improve 

our proposition and differentiate us from 

our competition.

We continue to focus on reducing our leverage, now 
to below 2.5x. In 2019, we will see the full annualised 
impact of some of the cost reduction actions taken in 
2018. Our strong commercial management framework 
will continue to drive profitable growth which will further 
reduce leverage.

 → Leverage
 → Adjusted EBITDA
 → Net debt

There are two primary risks relating to this 
strategic priority: EBITDA performance and 
cash collection performance. Our strong 
commercial management framework, 
combined with our newly introduced decision-
making tools and profit-based incentives, 
provide us with good confidence that we will 
deliver our EBITDA targets in 2019. In terms 
of cash collection, we will continue the strong 
focus in both our central and field-based 
functions. The fragmentation of our customer 
base reduces the risk around bad debt and, 
where we have identified risk, we have put in 
place the necessary controls and insurances.

Our focus in 2019 now shifts from ‘repair’ to ‘transform’. 
We see further opportunities for profitability improvement 
with customers (e.g. smart pricing), with products  
(e.g. product lifecycle optimisation) and with branches 
(e.g. performance management, colleague engagement 
and incentivisation). We see strong opportunities to 
prioritise resources on our key target markets and will 
continue to be very focussed on profitable growth.

 → Revenue performance
 → Adjusted EBITDA and margin
 → Equipment utilisation

We are minimising risks in this area by operating 
a strong performance management framework 
and introducing new colleague incentives 
that drive the correct profitable behaviours. 
Colleague retention is a risk to this strategic 
objective, and as such we have carried out a 
colleague engagement survey. The learnings 
from this survey have provided us with some 
clear initiatives for 2019 that will mitigate 
this risk.

Our priorities are to 1) develop the market-leading digital 
offering in tool hire, and 2) transform our OneCall rehire 
proposition in to a much more scalable technology-
led business with a seamless customer experience. 
The first priority involves developing the market-leading 
customer app, making it easier for our customers to on 
and off hire, fully integrating it with our industry-leading 
website and providing order tracking and online account 
management. The second priority will significantly 
shorten the customer journey, by building an automated 
platform that provides superior speed and visibility for our 
customers. This will accelerate the growth of our capital-
light services business, and together the two priorities 
will provide the most customer-centric digital offer in our 
marketplace. We have already successfully delivered new 
technology platforms in both areas during Q1 2019.

 → Net Promoter Score
 → Adjusted EBITA and margin
 → Return on Capital Employed

At the outset of the two projects, our primary 
concern was the successful development of the 
technology and the capability of our technology 
partners. We are now well advanced in the 
development and have been very pleased with 
the progress made, and as such our attention 
is now turning to customer adoption. We have 
carried out comprehensive customer testing 
and are confident that the two projects will 
deliver our objectives in full.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 201814

HSS Hire Group plc Annual Report and Financial Statements 2018

Strategic Report

Our Strategy in Action

‘ One call’  
tool hire

15

 Reliable tools that 
are clean and run 
like a dream

Supporting our  
customers to deliver
HSS OneCall provides a wide range  
of equipment on hire to ISG, a global 
construction services company that 
specialises in fit out, technology solutions, 
construction and development and is 
dedicated to delivering places that help 
people and businesses thrive. They value 
the quick response times for quotes and 
the cost savings they are able to develop 
in partnership with HSS.

“If for any reason the HSS OneCall team 
is not happy with delivery times or rates 
they have got back, they will be frank and 
open with us. Without ISG asking, they 
have already gone further afield to see 
what alternatives are available.”

Valuing the professional and friendly 
manner of their support from HSS 
OneCall, ISG chooses us as a key 
partner supporting their activities with 
key clients such as supermarket chains.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 201816

HSS Hire Group plc Annual Report and Financial Statements 2018

Strategic Report

Our Strategy in Action

Rapid 
action

17

Getting no 
nonsense help 
from experts 
made the job run 
a lot smoother

Supporting our  
customers to deliver

ISS, a leading global provider of facility 
services, offering services on an 
international scale with leveraged knowledge 
and experience, were impressed with the 
HSS team and our efforts to supply 
temporary heating when ISS’s air 
conditioning equipment broke down. 

Despite the late notice, HSS were able to 
pull off a delivery very late on in the day, 
as we collaborated between branches 
to get hire equipment to ISS the same 
evening. “As a result, ISS was able to fulfil 
our client’s request to bring in temporary 
heating. Without HSS we would have 
had a very unsatisfied customer.” 

This responsiveness makes HSS a 
trusted supplier for HSS and tens 
of thousands of other customers in 
a multitude of business sectors.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 201818

Our Key Performance Indicators

Measuring 
our progress

Group revenue

Continuing operations

£322.8m

FY17: £304.0m

Rental and  
related revenues

Continuing operations

£226.0m

FY17: £217.7m

Adjusted EBITDA 
and margin*

Continuing operations

£60.0m

18.6% margin

Total (continuing and discontinued)

Total (continuing and discontinued)

Total (continuing and discontinued)

Total (continuing and discontinued)

Total (continuing and discontinued)

£352.5m

FY17: £335.8m

£253.9m

FY17: £247.8m

£71.3m

20.2% margin

Importance of KPI
Simplest measure of the ongoing growth of 
the Group’s sales from which profits can be 
generated and shareholder value created.

Importance of KPI
Simplest measure of the ongoing growth 
of the Core hire business’ sales from which 
profits can be generated and shareholder 
value created.

Importance of KPI
Widely recognised measure of profitability. 
Metric also used in leverage and 
covenant calculations.

Definition
Revenue from contracts with third party 
customers derived from continuing 
operations after deducting VAT, rebates  
and credit note provision movements.

Definition
Revenue including kit and equipment  
sales derived from the direct contact  
with our customers.

Definition
Operating profit before depreciation, 
amortisation and exceptional items. 
Depreciation includes the net book value 
of hire stock losses and write-offs, and the 
profit on disposal of other fixed assets.

Link to strategy

1

2

3

Track record

FY18

£322.8m

FY17 £304.0m

FY16 £307.7m

FY15 £278.5m

Link to strategy

1

2

Track record

FY18

£226.0m

FY17 £217.7m

FY16 £230.8m

FY15 £231.0m

Link to strategy

1

2

3

Track record

FY18

£60.0m

FY17 £36.0m

FY16 £56.1m

FY15 £55.5m

Margin

18.6%

11.8%

18.2%

Growth/(decline)

3.8%

(5.7)%

(0.1)%

Growth/(decline)

6.2%

(1.2)%

10.5%

Link to strategy

1

2

3

Link to strategy

1

2

3

Link to strategy

1

2

Track record

Track record

Track record

FY18

FY17

FY16

FY15

£22.1m

£(6.8)m

£12.9m

£12.9m

Margin

6.8%

(2.2)%

4.2%

FY18

FY17

FY16

(10.37)p

1.36p

2.94p

FY18

FY17

FY16

16.5%

(5.1)%

9.7%

  See Financial Review page 29

  See Financial Review page 29

  See Financial Review page 30

  See Financial Review page 30

  See Financial Review page 30

  See Financial Review page 31

*Denotes key performance indicators which are considered when assessing FY18 Executive Director remuneration (see pages 62 to 64).

Adjusted EBITA 

and margin*

Continuing operations

£22.1m

6.8% margin

£27.4m

7.8% margin

Importance of KPI

Adjusted EPS 

(diluted)*

Return on Capital 

Employed (ROCE)*

Continuing operations

Earnings of 1.36p

FY17: loss of (10.37)p per share

Total (continuing and discontinued)

Earnings of 3.45p

FY17: loss of (5.68)p per share

Importance of KPI

Continuing operations

16.5%

FY17: (5.1)%

16.2%

FY17: 1.0%

Importance of KPI

Measure of profitability before amortisation, 

Measure of adjusted profitability per share. 

Measure of the return-generating ability  

impacts of capital structure (interest and tax) 

Widely recognised measure of shareholder 

of the business adopted at the direction  

and exceptional costs.

value (profit) being generated by a business 

of the Remuneration Committee.

excluding non-recurring or exceptional items 

and amortisation and after charging the 

prevailing rate of corporation tax.

Definition

Definition

Definition

Operating profit before amortisation and 

Earnings are defined as profit before tax 

Adjusted EBITDA divided by the average 

exceptional items.

after adding back exceptional items and 

of the capital employed at the beginning 

amortisation. These are then divided by the 

and end of the year. Capital employed is 

sum of the number of shares in issue and 

property, plant and equipment, intangible 

any shares that may be issued in future (e.g. 

assets, payables, receivables and 

warrants and share options) and would have 

provisions. It excludes derivative financial 

the impact of reducing EPS.

instruments and deferred tax.

Strategic ReportHSS Hire Group plc  Annual Report and Financial Statements 2018 
 
 
 
 
 
 
 
 
 
 
 
19

Group revenue

Continuing operations

£322.8m

FY17: £304.0m

£352.5m

FY17: £335.8m

Importance of KPI

Rental and  

related revenues

Continuing operations

£226.0m

FY17: £217.7m

£253.9m

FY17: £247.8m

Importance of KPI

value created.

Adjusted EBITDA 

and margin*

Continuing operations

£60.0m

18.6% margin

£71.3m

20.2% margin

Importance of KPI

Simplest measure of the ongoing growth of 

Simplest measure of the ongoing growth 

Widely recognised measure of profitability. 

the Group’s sales from which profits can be 

of the Core hire business’ sales from which 

Metric also used in leverage and 

generated and shareholder value created.

profits can be generated and shareholder 

covenant calculations.

Total (continuing and discontinued)

Total (continuing and discontinued)

Total (continuing and discontinued)

Adjusted EBITA 
and margin*

Continuing operations

£22.1m

6.8% margin

Total (continuing and discontinued)

£27.4m

7.8% margin

Adjusted EPS 
(diluted)*

Continuing operations

Earnings of 1.36p

FY17: loss of (10.37)p per share

Total (continuing and discontinued)

Earnings of 3.45p

FY17: loss of (5.68)p per share

Importance of KPI
Measure of profitability before amortisation, 
impacts of capital structure (interest and tax) 
and exceptional costs.

Importance of KPI
Measure of adjusted profitability per share. 
Widely recognised measure of shareholder 
value (profit) being generated by a business 
excluding non-recurring or exceptional items 
and amortisation and after charging the 
prevailing rate of corporation tax.

Return on Capital 
Employed (ROCE)*

Continuing operations

16.5%

FY17: (5.1)%

Total (continuing and discontinued)

16.2%

FY17: 1.0%

Importance of KPI
Measure of the return-generating ability  
of the business adopted at the direction  
of the Remuneration Committee.

Definition

Definition

Definition

Revenue from contracts with third party 

customers derived from continuing 

Revenue including kit and equipment  

sales derived from the direct contact  

Operating profit before depreciation, 

amortisation and exceptional items. 

Definition
Operating profit before amortisation and 
exceptional items.

operations after deducting VAT, rebates  

with our customers.

and credit note provision movements.

Depreciation includes the net book value 

of hire stock losses and write-offs, and the 

profit on disposal of other fixed assets.

Definition
Earnings are defined as profit before tax 
after adding back exceptional items and 
amortisation. These are then divided by the 
sum of the number of shares in issue and 
any shares that may be issued in future (e.g. 
warrants and share options) and would have 
the impact of reducing EPS.

Definition
Adjusted EBITDA divided by the average 
of the capital employed at the beginning 
and end of the year. Capital employed is 
property, plant and equipment, intangible 
assets, payables, receivables and 
provisions. It excludes derivative financial 
instruments and deferred tax.

Link to strategy

1

2

3

Track record

FY18

£322.8m

FY17 £304.0m

FY16 £307.7m

FY15 £278.5m

6.2%

(1.2)%

10.5%

Link to strategy

1

2

Track record

FY18

£226.0m

FY17 £217.7m

FY16 £230.8m

FY15 £231.0m

3.8%

(5.7)%

(0.1)%

Link to strategy

1

2

3

Track record

FY18

£60.0m

FY17 £36.0m

FY16 £56.1m

FY15 £55.5m

Margin

18.6%

11.8%

18.2%

Growth/(decline)

Growth/(decline)

Link to strategy

1

2

3

Track record

FY18

FY17

FY16

FY15

£22.1m

£(6.8)m

£12.9m

£12.9m

Link to strategy

1

2

3

Link to strategy

1

2

Margin

6.8%

(2.2)%

4.2%

Track record

Track record

FY18

FY17

FY16

(10.37)p

1.36p

2.94p

FY18

FY17

FY16

16.5%

(5.1)%

9.7%

  See Financial Review page 29

  See Financial Review page 29

  See Financial Review page 30

  See Financial Review page 30

  See Financial Review page 30

  See Financial Review page 31

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 2018 
 
 
 
 
 
 
 
 
 
 
 
20

Strategic Report
Our Key Performance indicators 
Our Key Performance Indicators 
continued
continued

Measuring 
our progress

Leverage*

Fleet investment

Continuing operations

3.1x

FY17: 6.2x

Continuing operations

£24.8m

FY17: £25.8m

Utilisation
(Core)

Continuing operations

51.8%

FY17: 49.7%

Total (continuing and discontinued)

Total (continuing and discontinued)

Total (continuing and discontinued)

RIDDORs*

0.34

FY17: 0.39

Total (continuing and discontinued)

Carbon emissions in our built 

environment (kg CO2 per m2)

Total (continuing and discontinued)

20kg CO2

FY17: 30kg CO2

3.3x

FY17: 4.8x

Importance of KPI
Measure of financial liquidity.

Importance of KPI
Measure of investment in hire 
fleet. Excludes assets acquired 
through acquisition.

Definition
Net debt is borrowings, including finance 
leases, less cash, expressed as a multiple  
of Adjusted EBITDA.

Definition
Additions to hire stock included within 
property, plant and equipment.

51.8%

FY17: 49.7%

Importance of KPI
Measure of how effectively we have 
employed capital invested in our Core hire 
fleet. Assessed over the last 12 months. 
Should be considered in tandem with 
ROCE to assess whether assets are being 
profitably deployed.

Definition
Amount of days equipment on hire or 
available for hire divided by the number of 
days in the year for our Core hire business.

Link to strategy

1

Track record

FY18 3.1x

FY17 6.2x

FY16 3.7x

FY15 3.7x

Link to strategy

1

2

Track record

FY18

FY17

FY16

£24.8m

£25.8m

£27.3m

FY15 £65m

Link to strategy

1

2

3

Track record

FY18 –

51.8%

FY17 49.7%

FY16 50%

FY15 48%

  See Financial Review page 31

  See Financial Review page 31

  See Financial Review page 29

  See Financial Review page 29

  See Corporate Social Responsibility page 34

  See Corporate Social Responsibility  

*Denotes key performance indicators which are considered when assessing FY18 Executive Director remuneration (see pages 62 to 64).

Utilisation

(Specialist)

Continuing operations

72.7%

FY17: 71.9%

73.6%

FY17: 73.2%

Importance of KPI

profitably deployed.

Definition

Link to strategy

1

2

3

Track record

FY18 –

72.7%

FY17 71.9%

FY16 75%

FY15 76%

Measure of how effectively we have 

Widely recognised measure of safety in the 

As we pursue our new strategy we 

employed capital invested in our Specialist 

workplace. Safety is at the heart of how 

recognise we have a duty to do so in 

Importance of KPI

Importance of KPI

hire fleet. Assessed over the last 12 months. 

HSS operates.

Should be considered in tandem with 

ROCE to assess whether assets are being 

a manner where our impact on the 

environment is minimised. We therefore 

track our carbon dioxide emissions per m2.

Amount of days equipment on hire or 

Number of events that are reportable under 

The volume of seven greenhouse gases 

available for hire divided by the number 

the Reporting of Injuries, Diseases and 

covered by the Kyoto Protocol – carbon 

Definition

Definition

of days in the year for our Specialist 

businesses. Our specialist businesses  

are ABird, Apex and All Seasons Hire  

(UK Platforms is also included in this 

measure up to its disposal).

Dangerous Occurrences Regulations 2013 

dioxide (CO2), methane (CH4), nitrous 

that occurred multiplied by 100,000 and 

oxide (N2O), hydrofluorocarbons (HFCs), 

divided by the hours worked.

perfluorocarbons (PFCs), sulphur hexafluoride 

(SF6) and nitrogen trifluoride (NF3) – converted 

into equivalent kilograms of CO2 emitted per 

m2 of area in our property portfolio.

Link to strategy

2

Track record

FY18 0.34

FY17 0.39

FY16 0.40

FY15 0.48

Link to strategy

2

3

Track record

FY18 20kg

FY17 30kg

FY16 36kg

FY15 43kg

pages 36

Strategic ReportHSS Hire Group plc  Annual Report and Financial Statements 2018 
 
 
 
 
 
 
 
21

Leverage*

Fleet investment

Continuing operations

3.1x

FY17: 6.2x

3.3x

FY17: 4.8x

Continuing operations

£24.8m

FY17: £25.8m

Importance of KPI

Measure of financial liquidity.

Importance of KPI

Measure of investment in hire 

fleet. Excludes assets acquired 

through acquisition.

Utilisation

(Core)

Continuing operations

51.8%

FY17: 49.7%

51.8%

FY17: 49.7%

Importance of KPI

Measure of how effectively we have 

employed capital invested in our Core hire 

fleet. Assessed over the last 12 months. 

Should be considered in tandem with 

ROCE to assess whether assets are being 

profitably deployed.

Definition

available for hire divided by the number of 

days in the year for our Core hire business.

Definition

Definition

Net debt is borrowings, including finance 

Additions to hire stock included within 

Amount of days equipment on hire or 

leases, less cash, expressed as a multiple  

property, plant and equipment.

of Adjusted EBITDA.

Link to strategy

1

Track record

FY18 3.1x

FY17 6.2x

FY16 3.7x

FY15 3.7x

Link to strategy

1

2

Track record

FY18

FY17

FY16

£24.8m

£25.8m

£27.3m

FY15 £65m

Link to strategy

1

2

3

Track record

FY18 –

51.8%

FY17 49.7%

FY16 50%

FY15 48%

Total (continuing and discontinued)

Total (continuing and discontinued)

Total (continuing and discontinued)

Utilisation
(Specialist)

Continuing operations

72.7%

FY17: 71.9%

RIDDORs*

Carbon emissions in our built 
environment (kg CO2 per m2)

Total (continuing and discontinued)

0.34

FY17: 0.39

Total (continuing and discontinued)

20kg CO2

FY17: 30kg CO2

73.6%

FY17: 73.2%

Importance of KPI
Measure of how effectively we have 
employed capital invested in our Specialist 
hire fleet. Assessed over the last 12 months. 
Should be considered in tandem with 
ROCE to assess whether assets are being 
profitably deployed.

Definition
Amount of days equipment on hire or 
available for hire divided by the number 
of days in the year for our Specialist 
businesses. Our specialist businesses  
are ABird, Apex and All Seasons Hire  
(UK Platforms is also included in this 
measure up to its disposal).

Importance of KPI
Widely recognised measure of safety in the 
workplace. Safety is at the heart of how 
HSS operates.

Definition
Number of events that are reportable under 
the Reporting of Injuries, Diseases and 
Dangerous Occurrences Regulations 2013 
that occurred multiplied by 100,000 and 
divided by the hours worked.

Importance of KPI
As we pursue our new strategy we 
recognise we have a duty to do so in 
a manner where our impact on the 
environment is minimised. We therefore 
track our carbon dioxide emissions per m2.

Definition
The volume of seven greenhouse gases 
covered by the Kyoto Protocol – carbon 
dioxide (CO2), methane (CH4), nitrous 
oxide (N2O), hydrofluorocarbons (HFCs), 
perfluorocarbons (PFCs), sulphur hexafluoride 
(SF6) and nitrogen trifluoride (NF3) – converted 
into equivalent kilograms of CO2 emitted per 
m2 of area in our property portfolio.

Link to strategy

1

2

3

Track record

FY18 –

72.7%

FY17 71.9%

FY16 75%

FY15 76%

Link to strategy

2

Track record

FY18 0.34

FY17 0.39

FY16 0.40

FY15 0.48

Link to strategy

2

3

Track record

FY18 20kg

FY17 30kg

FY16 36kg

FY15 43kg

  See Financial Review page 31

  See Financial Review page 31

  See Financial Review page 29

  See Financial Review page 29

  See Corporate Social Responsibility page 34

  See Corporate Social Responsibility  

pages 36

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 2018 
 
 
 
 
 
 
 
22

Risk Management

Managing 
risk

The Group has risk 
management and internal 
control processes to identify, 
assess and manage the risks 
likely to affect the achievement 
of its strategic priorities and 
performance objectives.

The risk management process is 
coordinated by the Group’s Risk and 
Assurance team. The principal elements  
of the process are:

Ownership
The Board sets the strategic priorities 
and relevant KPIs for the Group, monitors 
performance against these measures and 
establishes the risk appetite. 

Overall responsibility for the principal risks 
lies with the Chief Executive Officer (CEO) 
and Chief Financial Officer (CFO), with 
specific mitigating actions and controls 
owned by senior management. The Group 
risk register is maintained by the Risk and 
Assurance Director and is collectively 
reviewed by the Executive Management 
Team (EMT) on a quarterly basis with 
changes to the risk landscape, assessment 
and mitigating actions agreed. 

Identification
Risks are identified through a variety of 
sources, both externally, to ensure that 
developing risk themes are considered 
and internally from within the Group. 
This process is focused on those risks 
which, if they occurred, would have a 
material financial or reputational impact 
on the Group.

Assessment
Management identifies the controls in place 
for each risk and assesses the impact 
and likelihood of the risk occurring taking 
into account the effects of these controls, 
the residual risk. This assessment is 
compared with the Group’s risk appetite to 
determine whether further mitigating actions 
are required.

Monitoring
A risk-based internal audit programme 
is in place to ensure assurance activity 
is targeted at key risk areas, as identified 
below. Risk-based assurance work is 
then reported to the Audit Committee on 
a quarterly basis for review. In addition 
the Risk and Assurance Director reports 
to the EMT and the senior management 
team on a monthly basis to review the 
findings of risk-based assurance activity and 
investigation, provided by the Internal Audit 
and Health, Safety, Environment and Quality 
(HSEQ) teams.

The Three Lines of Defence
The ‘Three Lines of Defence’ model 
is a way of explaining the relationship 
between the various functions within HSS 
in a way to provide the Board and the 
management team with assurance that risk 
is appropriately managed. This is achieved 
by dividing responsibilities as follows:

1

2

3

the first line of defence – functions that 
own and manage risk

the second line of defence – functions 
that oversee or specialise in risk 
management, compliance

the third line of defence – functions 
that provide independent assurance, 
primarily in the HSS case, 
Internal Audit.

Strategic ReportHSS Hire Group plc  Annual Report and Financial Statements 201823

E
x
t
e
r
n
a

l

A
u
d
i
t

I

n
d
u
s
t
r
y
(

H
A
E

)
a
n
d

I

S
O
A
c
c
r
e
d
i
t
a
t
i
o
n
s

Board/Audit Committee

Executive Management Team

1

 First line of defence

2

 Second line of defence

3

 Third line of defence

 → Management controls

 → Financial Control

 → Internal Audit

 → Internal control process

 → Investigations Team

 → Risk Management

 → HSEQ Team

 → CRSA  

(Management Audit)

2019 planned improvements  
to the risk management process
In 2019 the Internal Audit team is working with individual 
departments to document risks and opportunities 
relating to their role in the corporate strategy.

 → A project has been started to improve automation of 
assurance activity including enhanced balanced 
scorecard reporting. This will enable us to link 
findings across assurance areas, drawing in 
additional data to supplement audit findings and 
provide invaluable insight to drive action.

 → Customer Distribution Centre (CDC) audits are being 
revamped with a new internal audit programme 
being developed and a control risk self-assessment 
(CRSA) audit for Operations Managers. 

 → Increased cross working of assurance teams to 

support the strategy and to ensure we are focused 
on quality, environment and health & safety.

2018 risk management developments
Through 2018 the Group has continued to improve its 
approach to the management of risk and assurance.

 → All strategic projects follow a clearly defined 

governance approach which is reviewed weekly by 
the EMT to monitor performance against plan as well 
as tracking and mitigating risks.

 → The EMT review risk and assurance on a monthly 

basis with the Risk and Assurance Director.

 → A detailed Group risk assessment on the potential 

impact of Brexit was conducted with senior 
management and third party specialists, with 
ongoing monitoring of the external situation and 
implementation of mitigating actions regularly 
reviewed by the EMT. 

 → Assurance work was revised in line with the new 
operating model, focusing on profitability, key 
controls and areas of risk. A new branch audit 
programme was introduced to reflect operational 
changes.

 → Increased cross working of assurance teams with 
Internal Audit and Health & Safety working on joint 
projects to support the strategy and to ensure 
we are focused on quality, environment and health 
& safety.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 2018 
 
 
 
 
24

Principal Risks and Uncertainties

Principal risks and strategy
The Board has carried out a robust assessment of the principal financial and operating risks facing the Group, including those  
that would threaten its business model, future performance, solvency or liquidity, based on its three strategic priorities:

1 Delever  
the Group

2

Transform  
the Tool Hire business

3 Strengthen  

the Group’s commercial proposition

These risks, how they have changed and how they are mitigated are shown in the table below.

Key risks

Description and impact

Mitigation

Risk change

Macroeconomic  
conditions

An economic downturn in the UK and Ireland may 
adversely affect the Group’s revenue and operating 
results by decreasing the demand for its services 
and the prices it may charge.

The consequences of the UK exit from the European 
Union “Brexit” have caused economic uncertainty 
with potential short-term and long-term effects on 
demand for services within the Group’s industry  
and broad customer base, increased costs of  
spare parts due to import tariffs and deterioration  
in working capital as customers take longer to pay.

Competitor 
Challenge

The Group’s industry is highly competitive, and 
competition may increase. The equipment rental 
industry is highly fragmented, with competitors 
ranging from national equipment rental companies 
to smaller multi-regional companies and small, 
independent businesses operating in a limited 
number of locations. Competition in the market 
could lead to excess capacity and resultant  
pricing pressure.

Strategy  
execution

Failure to successfully implement the Group’s 
strategic plans could lead to lower than forecast 
financial performance both in terms of revenue 
growth and cost savings.

The Group focuses on the ‘fit-out, maintain and operate’ 
markets, which are less cyclical less discretionary, and 
have a larger proportion of recurring spend than the new-
build construction sector. Whilst it is not isolated from the 
construction sector, the above focus provides mitigation.

A detailed Group risk assessment conducted with the 
support of third party specialists, has identified areas of 
the business that would be affected by various Brexit 
scenarios along with mitigating actions including managing 
the timing of capital investment to align with demand, 
negotiating fixed price contracts with suppliers and further 
reducing overheads.

The monitoring of the developing Brexit situation and 
progress in implementing the mitigating actions is reviewed 
regularly by the Executive Management Team. 

The Group is ranked second or third in each of its primary 
markets and the resulting economies of scale enable it to 
be highly competitive, whilst the fragmented nature of the 
market may offer consolidation opportunities.

The Group’s national presence, effective distribution 
service model and well-maintained fleet provide improved 
customer availability.

Through its Services business, the Group provides 
its customers with access to a significantly wider range 
of products and complementary services such as 
training courses.

A key part of the strategy is to Strengthen the Group’s 
Commercial Proposition. Following on from an extensive 
customer segmentation review, there are focused plans 
designed to differentiate the service offer further. 

A clearly defined and communicated three year plan has 
been established with appropriate performance metrics 
and KPIs.

Prioritised projects have been identified to deliver the three 
year plan and have been appropriately resourced.

A clear governance structure has been established, with 
accountabilities designed to support delivery on time, to 
quality and within budget.

Implementation of projects is monitored by the Group’s 
Executive Management Team.

Risk change

Unchanged

New Risk

Decreased

Strategic ReportHSS Hire Group plc  Annual Report and Financial Statements 201825

Key risks

Description and impact

Mitigation

Risk change

Customer  
service

The reliable supply of safe, good-quality and 
well-maintained equipment in a timely and cost 
effective manner is critical for delivery of the Group’s 
customer promise. 

The provision of the Group’s expected service levels 
depends on its ability to efficiently transport hire fleet 
across the network to ensure it is in the right place, 
at the right time and of the appropriate quality. 

The Group is dependent on its relationships with key 
suppliers to obtain equipment and other services on 
acceptable terms.

Any disruption in supply, reduced availability 
or unreliable equipment can reduce potential 
revenue and drive additional operating costs into 
the business. In addition a decline in the Group’s 
customer service levels could result in a loss of 
customers and market share. 

Third party  
service  
levels

A significant amount of the Group revenue is derived 
from the Services business which is dependent 
upon the performance of third party service 
providers. If any third parties become unable or 
refuse to fulfil their obligations, or violate laws or 
regulations, there could be a negative impact on the 
Group’s operations leading to an adverse impact on 
profitability and publicity.

IT Infrastructure The Group requires an IT system that is 

appropriately resourced to support the business. 
Any IT system malfunction may affect the ability 
to manage its operations and distribute its hire 
equipment and service to customers, affecting 
revenue and reputation.

An internal or external security attack could lead 
to a potential loss of confidential information and 
disruption to the business’ transactions with 
customers and suppliers.

In 2018 changes were successfully made to the operating 
model by moving the testing and repair of fast moving 
equipment back into the branch network and closer to 
the customer. These changes were targeted to improve 
availability for the customer as well as reduce costs through 
greater efficiency. Extensive colleague training is conducted 
to ensure testing and repair quality standards continue to 
be maintained.

The Group has a flexible national distribution model 
incorporating Customer Distribution Centres “CDCs” which 
support the branch network. This flexibility ensures supply 
can be maintained in the event of a failure at any CDC. 
Performance is continually monitored to identify areas 
where the efficiency, and therefore cost, of the network can 
be improved. 

Every effort is made to evaluate its counterparties prior to 
entering into significant procurement contracts and the 
Group seeks to maintain a range of suppliers.

A number of business accreditations are maintained, 
including ISO, which provides our customers with 
confidence in the quality of the services provided.

Outsourcing of services by the Group is subject to 
stringent procurement and service criteria and all contracts 
are subject to demanding service level agreements. 
Performance and quality KPIs are monitored on an  
ongoing basis.

The current IT system has been fully reviewed to ensure 
that it is the best possible option to optimise the success of 
the Group’s strategy.

Disaster recovery tests are carried out on a regular basis. 
Firewalls are in place to protect against malicious attempts 
to penetrate the IT environment. Penetration testing is 
carried out on a regular basis to detect weakness in our 
IT and cyber security. Software has been implemented 
to identify any malicious attack or attempt to download 
personal data. 

A cross-departmental Data Governance Team has been 
established to ensure business processes are, and 
continue to be, adequate.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 201826

Principal Risks and Uncertainties 
continued

Key risks

Financial

Description and impact

Mitigation

Risk change

To deliver its strategic goals the Group must have 
access to funding at a reasonable cost.

The Group successfully refinanced in 2018 providing 
liquidity and flexibility to invest in its strategic plans. 

Some of the Group’s customers may be unwilling or 
unable to fulfil the terms of their rental agreements 
with the Group. Bad debts and credit losses can 
also arise due to service issues or fraud.

Unauthorised, incorrect or fraudulent payments 
could be made, leading to financial loss or delays 
in payment which could adversely affect the 
relationship with suppliers and lead to a disruption 
in supply.

Inability to 
attract and 
retain personnel

The Group needs to ensure the appropriate people 
resources are in place to support the existing and 
future growth of the business.

Failure to attract and retain the necessary high-
performing colleagues could adversely impact 
targeted financial performance.

Reduced –  
successful 
refinancing  
and sale of  
UK Platforms

The Group disposed of UK Platforms in January 2019, 
realising proceeds to invest in the Tool Hire business and 
reduce debt, both strategic priorities.

The risk of fluctuating interest rates reducing profitability 
has been mitigated by entering into an interest rate cap 
arrangement in 2018.

Working capital management remains a clear focus with 
KPIs and targets cascaded throughout the business. 
These are reviewed by the Executive Management Team  
on a regular basis. 

The Group runs extensive credit checking for its account 
customers and maintains strict credit control over its 
diversified customer base.

The Group’s investigation team conducts proactive and 
reactive work in order to minimise the Group’s exposure to 
fraud, and provide ongoing training in this area.

Payments and amendments should only be made in line 
with a regularly reviewed authorisation matrix.

The Group regularly benchmarks market rates and seeks 
to ensure a competitive pay and benefits package. It also 
focuses on building the right working environment for its 
colleagues. Training for colleagues is provided at all levels 
to build capability across compliance, job related and 
behaviours, all through blended learning. 

Colleague engagement surveys are conducted with actions 
taken as a result of the feedback.

Integral to enabling delivery of the Group’s strategic goals 
are a series of people related projects. These projects 
are aimed at colleague retention and engagement 
including targeted management development, expansion 
of apprenticeships and increased communications at all 
levels. These are managed and monitored through a clear 
governance structure.

Risk change

Unchanged

New Risk

Decreased

Strategic ReportHSS Hire Group plc  Annual Report and Financial Statements 2018 
27

Key risks

Description and impact

Mitigation

Risk change

Safety, legal 
and regulatory 
requirements

Failure to comply with laws or regulation, such as the 
Companies Act 2006, accounting regulations, health 
& safety law, the Bribery Act 2010, Modern Slavery 
Act 2015, Criminal Finances Act 2017 or General 
Data Protection Regulation, GDPR, leading to 
material misstatement and potential legal, financial 
and reputational liabilities for non-compliance.

The Group operates in industries where safety 
is paramount for colleagues, customers and 
the general public. Failure to maintain high 
safety standards could lead to the risk of serious 
injury or death.

Robust governance is maintained within the Group 
including: a strong financial structure, assurance provision 
from internal and external audit, and employment of internal 
specialist expertise supported by suitably qualified and 
experienced external practitioners.

A detailed GDPR compliance programme was 
undertaken involving senior managers, external legal 
advisers and industry experts. Since the introduction 
of GDPR, the Group’s Data Governance Team has 
continued to meet regularly to review and monitor 
progress and developments.

Training and awareness programmes are in place, focusing 
on anti-bribery, anti-modern slavery, anti-facilitation of tax 
evasion and data protection legislation in 2018.

Colleagues are encouraged to raise concerns through 
the policy, either through their line manager, via any of our 
3 whistleblowing officers (anonymously, should a colleague 
so wish) or via ‘Protect’, an independent charity specialising 
in whistleblowing advisory services.

The Group operates a clear Health & Safety policy 
with ongoing risk management and monitoring of 
accidents overseen by the Executive Management 
Team and a Health & Safety Forum comprising senior 
managers. Additional assurance and support is provided 
by a fully skilled HSEQ team and an internal group 
investigation team.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 201828

Financial Review

Building a strong foundation for profitable growth

Revenue 
– total(1)

Rental revenue growth/  
(decline) – total(1)

Adjusted EBITDA  
– total(1)

£352.5m FY17: £335.8m

2.5% FY17: (5.7)%

£71.3m FY17: £48.9m

Adjusted EBITA – total(1) 
Profit of

Operating profit/(loss) – total(1)  
Profit of

Reported EPS (basic and diluted) – 
total(1) Loss of

£27.4m FY17: profit of £1.8m

£16.3m FY17: loss of £(71.4m)

(2.60)p FY17: loss of (46.96)p

Adjusted EPS (diluted) – total(1) 
Earnings of

3.45p FY17: loss of (5.68)p

Leverage – total(1), (2) 

ROCE – total(1) 

3.3x FY17: 4.8x

16.2% FY17: 1.0%

Revenue – continuing operations 

Rental revenue growth/ 
(decline) – continuing operations

Adjusted EBITDA –   
continuing operations

£322.8m FY17: £304.0m

3.8% FY17: (5.7)%

£60.0m FY17: £36.0m

Adjusted EBITA – continuing operations  
Profit of

Operating profit/(loss) –  
continuing operations

Reported EPS (basic and diluted) 
– continuing operations. Loss of 

£22.1m FY17: loss of £(6.8m)

£11.2m FY17: loss of £(79.9m)

(3.76)p FY17: loss of (50.71)p

Adjusted EPS (diluted) –  
continuing operations

Core utilisation –  
continuing operations

1.36p FY17: loss of (10.37)p

51.8% FY17: 49.7%

Specialist utilisation –  
continuing operations

72.7% FY17: 71.9%

(1)  Total is continuing and discontinued operations
(2)  Includes adjustment for net proceeds of sale of UK Platforms

2018 has been a year of significant 
financial progress with the Group 
delivering its highest ever level of 
Adjusted EBITDA. The execution of 
the defined actions arising from our 
Strategic Review has resulted in 
improved Rental revenues with 
increasing profit margins as cost 
actions have delivered greater 
operational efficiency.

Paul Quested 
Chief Financial Officer

Strategic ReportHSS Hire Group plc  Annual Report and Financial Statements 201829

Financial highlights

£m

Rental

Services

Revenue

Contribution(1)

Adjusted EBITDA(2)

Adjusted EBITA(2)

Operating profit/(loss)(2)

2018

2017

2018

2017

2018

2017

2018

2017

2018

2017

£226.0m £217.7m £155.4m £140.5m

£96.8m £86.3m

£14.6m £12.5m

Continuing operations £322.8m £304.0m £169.9m £153.0m

£60.0m £36.0m

£22.1m £(6.8)m

£11.2m £(79.9)m

Discontinued 
operations

Total

£29.7m £31.8m

£15.3m £16.9m

£11.3m £12.9m

£8.5m

£352.5m £335.8m £185.2m £169.9m

£71.3m £48.9m

£27.4m

£8.5m

£1.8m

£5.1m

£8.4m

£16.3m (£71.4m)

(1)  Contribution is defined as revenue less cost of sales (excluding depreciation and exceptional items), distribution costs and directly attributable costs  

(for each segment).

(2)  These measures are not reported on a segmental basis because branch and selling costs, central costs and exceptional items (non-finance) are allocated centrally 

rather than to each reportable segment.

Overview
Our 2017 Strategic Review identified a clear 
set of strategic priorities to restore Group 
profitability. The excellent execution of these 
priorities combined with improved trading 
momentum led to significant increases in 
both Adjusted EBITDA and Adjusted EBITA 
from continuing operations by £23.9m 
and £28.9m respectively. A number of 
exceptional items were recognised in FY17, 
including the restructure of the operating 
network, which were not repeated. As a 
consequence there has been a material 
increase in the Group’s operating profit from 
continuing operations by £91.1m.

We also completed the refinancing of our 
long-term debt facilities in July 2018, which 
provided the Group with the necessary 
liquidity and flexibility to deliver its strategic 
priorities going forward. With the continued 
focus on working capital management 
and capital efficiency, there has been a 
significant reduction in our leverage (net 
debt to adjusted EBITDA).

In January 2019, we completed the disposal 
of UK Platforms, supporting our strategic 
priorities to reduce debt and enable greater 
focus on the Core hire business. As a 
consequence, the financial statements 
for 2018 are presented to specifically 
highlight continuing operations excluding 
UK Platforms as well as reporting on the full 
year performance including UK Platforms, 
given that this business was disposed of in 
January 2019.

I remain confident that the continued 
delivery of our strategic priorities will build 
on the momentum of 2018 and achieve 
sustainable and improved profitability.

Revenue
Group revenue from continuing operations 
improved by 6.2% to £322.8m (FY17: £304.0m) 
ahead of the forecast UK tool and equipment 
hire market growth rate for 2018 as estimated 
by the ERA. Discontinued operations 
contributed revenue of £29.7m (2017: £31.8m) 
leading to overall Group revenue rising from 
£335.8m to £352.5m this year. The main 
drivers of improvements in the continuing 
operations were: 

 → an increase in Rental and related 

revenues, to £226.0m (2017: £217.7m) 
through improved availability following 
changes to our operating model, various 
sales initiatives and the strength of our 
seasonal product range;

 → another year of strong growth in our 

Services revenues, up 12.2% year-on-
year to £96.8m (2017: £86.3m), mainly 
driven by performance in our rehire 
business, HSS OneCall, supported  
with further growth from our HSS 
Training business.

Revenue and Rental and related revenues 
growth are two of our KPIs as, combined 
with estimates of market size and growth 
rates, they provide us with a measure of our 
market share. We performed better than the 
UK tool and equipment hire market during 
the year for the reasons set out above.

Segmental performance 
Rental and related revenues
Our Rental revenues from continuing 
operations were up 3.8% year-on-year at 
£226.0m (FY17: £217.7m) and accounted 
for 70.0% of revenue from continuing 
operations (FY17: 71.6%). The significant 
changes to our operating model in 2018, 
returning the testing and maintenance 
back into the network, improved availability 

for our customers and realised material 
cost savings, improving both revenue and 
profit margins. 

Contribution from continuing operations, 
defined as revenue less cost of sales 
(excluding depreciation and exceptional items), 
distribution costs and directly attributable 
costs of £155.4m (FY17: £141.5m), was 
9.8% higher year-on-year reflecting both 
increased revenue and a reduction in 
operating cost coming from the revised 
operating model. 

LTM core utilisation for continuing 
operations increased to 51.8% (FY17: 49.7%) 
and LTM specialist brand utilisation for 
continuing operations was higher at 72.7% 
(FY17: 71.9%). These are both KPIs. 

Discontinued operations contributed 
Rental and related revenues of £27.9m 
(2017: £30.1m).

Services
Services revenues from continuing 
operations increased by 12.2% to £96.8m 
(FY17: £86.3m) and accounted for 30.0% 
(FY17: 28.4%) of Group revenues from 
continuing operations. This was principally 
due to continued growth in HSS OneCall 
and the further improvements in HSS 
Training following the launch of a new online 
training management and booking system. 
Our Services revenues benefited from 
existing and new key account contracts 
where our one-stop-shop offering has 
provided clear market differentiation.

Contribution from Services grew by 25.6% 
to £14.6m (FY17: £11.6m), well ahead of the 
revenue growth rate, reflecting continued 
focus on effective margin management and 
operational efficiency with the increased volume 
managed through a single central team.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 201830

Financial Review 
continued

Costs
Our cost analysis set out below is on a 
reported basis and therefore includes our 
one off costs associated with streamlining 
the network and other exceptional items. 
Year-on-year variances driven by such costs 
are identified in the commentary. 

Cost of sales related to continuing 
operations increased by 1.5% from £143.3m 
to £145.5m, mainly reflecting the growth 
in our Services revenues (principally HSS 
OneCall) and the associated third party 
supply costs incurred to support this 
activity. Cost of sales in discontinued 
operations amounted to £13.1m 
(2017: £11.0m) leading to total cost of sales 
of £158.7m (2017: £154.3m).

Distribution costs in continuing operations 
reduced to £34.0m (2017: £38.4m) reflecting 
the benefit of the changes highlighted in the 
CEO’s Review made to the operating model 
during the year. Discontinued operations 
incurred £7.1m (2017: £7.8m) of distribution 
costs with total costs at £41.1m, down from 
£46.1m in FY17.

Administrative expenses in continuing 
operations decreased by 34.7% from 
£203.1m to £132.5m. Exceptional items 
included within administrative expenses 
amounted to £5.4m (2017: £67.0m) while 
discontinued operations incurred £4.4m 
(2017: £4.5m) of administrative expenses. 
The exceptional items were related to 
branch closures and associated asset 
impairments, reducing the overall cost base 
and the Strategic Review of the business. 
In addition, central overheads reduced 
following the implementation of actions 
taken following the Strategic Review.

Adjusted EBITDA and Adjusted EBITA
Our Adjusted EBITDA from continuing 
operations for 2018 was 66.7% higher 
at £60.0m (2017: £36.0m) driven by the 
improved revenue, Rental and Services, 
combined with increased operational 
efficiency. Discontinued operations 
contributed Adjusted EBITDA of £11.4m 
(2017: £12.9m) leading to total Adjusted 
EBITDA reaching £71.3m, a significant 
improvement on 2017’s £48.9m.

As a result, the Group’s Adjusted EBITDA 
margin from continuing operations for FY18 
was 18.6% (FY17: 11.9%). Adjusted EBITDA 
and margin are included in our KPIs.

Our Adjusted EBITA from continuing 
operations improved to £22.1m (FY17: £6.8m 
loss) largely as a result of improved revenue 
and operational efficiency. The business, 
including discontinued operations, made an 
Adjusted EBITA of £27.4m (2017: £1.8m).

Adjusted EBITA and margin are included in 
our KPIs.

Other operating income
Other operating income of £0.5m 
(2017: £0.9m) reflects the income received 
from the sub-letting of non-trading stores 
which have dropped in number as leases 
have come to an end. We continued to 
optimise our estate in 2018 and maintain 
the monitoring of our portfolio to identify 
revenue opportunities or to pursue attractive 
lease surrender opportunities as and when 
they arise.

Operating profit/(loss)
Operating profit from continuing operations 
was £11.2m in 2018 compared to a loss 
of £79.9m in 2017, driven by increased 
revenue and operating performance 
and lower exceptional items charged to 
operating profit of £5.0m (2017: £66.5m). 
Discontinued operations delivered an 
operating profit of £5.1m (2017: £8.4m). 
The total operating profit was £16.3m 
(2017: £71.4m loss).

Exceptional items
We have incurred significant one off 
expenditure in a number of areas of 
the business as we seek to make cost 
reductions in order to take the business 
forward in the coming years. These totalled 
£8.7m (2017: £66.6m) with £6.4m in 
continuing operations (2017:£66.5m). 

12 branches were closed during the year 
ended 29 December 2018 (2017: 55) 
leading to an exceptional cost of £2.6m 
relating to dark stores and onerous leases 
(2017: £6.9m). Sub-let rental income on 
onerous leases for the year amounted to 
£0.5m (2017: £0.9m).

Following the branch closures, management 
has conducted an impairment review of 
property, plant and equipment in closed 
branches to determine what can be reused 
across the network. During the year ended 
29 December 2018 an impairment of £0.5m 
has been recorded (2017: £8.3m). 

The Group has sold businesses not 
considered core to the Group’s strategy in 
both 2017 and 2018. On 19 July 2018, the 
Group announced the agreement to sell 
UK Platforms Limited to Loxam (see note 
27 to the Financial Statements for further 
details). The disposal of this business, 
which, for the 2018 year, has been treated 
as a discontinued operation, completed in 
January 2019, after clearance was secured 
from the Competition and Markets Authority 
in December 2018. Third party adviser 
costs of £2.1m associated with the disposal 
have been recognised in 2018. As noted in 
note 28, a profit of £20.3m, excluding these 
costs, will be recorded in 2019, subject to 
finalisation of the consideration.

Central cost savings of between £3m 
and £4m were identified at the time of 
the Strategic Review, primarily through 

Adjusted EBITDA

18.6%

FY17: 11.9%

Adjusted EBITA

£22.1m

FY17: £6.8m loss

headcount reduction. To realise these 
benefits exceptional items of £1.1m, largely 
related to redundancy costs, have been 
recognised in the year ended 29 December 
2018 (2017: £3.7m).

One impact of the refinancing of the 
Group on 11 July 2018 was to terminate 
the previous finance facility earlier than 
scheduled. Unamortised debt issue costs 
of £1.5m (2017: £nil) associated with that 
facility have been expensed in the year. 

Following the appointment of the new 
Chief Executive Officer in 2017, a thorough 
Strategic Review was carried out by 
the Group. Non-recurring third party 
consultancy costs of £1.0m were incurred 
for the period ended 29 December 2018  
to complete this review (2017: £1.2m). 

Finance costs 
Finance expense increased to £20.4m 
(FY17: £13.2m). This increase is driven by 
the associated interest expense of the new 
Group facilities following the successful 
refinancing in July 2018 and excludes 
finance costs in discontinued operations  
of £0.4m (FY17: £0.6m).

Taxation
The Group generated a net tax credit of 
£2.7m compared with a credit of £6.7m in 
FY17. The Group made an overall loss for 
tax purposes in the UK, and the charge 
represents current tax suffered in Ireland 
offset by a £2.5m (2017: £4.9m) deferred 
tax credit arising from the offset of tax 
losses against the previously recognised 
deferred tax liability on intangible assets 
in 2017 and, in 2018, the recognition of 
certain tax losses considered available for 
offset against future suitable taxable profits. 
Discontinued operations incurred a tax 
expense of £0.6m (FY17: £1.1m).

Reported and adjusted earnings 
per share
Our basic and diluted reported loss per 
share from continuing and discontinued 
operations decreased to a loss of 2.60p 
(FY17: loss of 46.96p) due to the significantly 
smaller loss generated in the year.

Our adjusted basic earnings per share, 
being profit from continuing operations 

Strategic ReportHSS Hire Group plc  Annual Report and Financial Statements 201831

before amortisation and exceptional costs 
less tax at the prevailing rate of corporation 
tax divided by the weighted average 
number of shares, moved from a loss 
of 10.37p in FY17 to earnings of 1.51p in 
FY18. Our adjusted diluted earnings per 
share, calculated in the same manner as 
basic adjusted earnings per share but with 
the weighted average number of shares 
increased to reflect LTIP and Sharesave 
options, was earnings of 1.36p (FY17: loss 
of 10.37p). These reflect the significant 
improvement in Adjusted EBITA in FY18 
compared with FY17. Adjusted EPS (diluted) 
is one of our KPIs and is also used to assess 
the remuneration of Executive Directors.

Capital expenditure
Additions to intangible assets and property, 
plant and equipment in the year were 
£31.8m (2017: £37.4m), largely in relation 
to hire stock used to support our rental 
businesses with other amounts spent 
on property and software development. 
During 2018, £24.8m (2017: £25.8m) 
was spent on hire stock reflecting a 
slight reduction against prior year due 
to efficiency gains following changes to 
the Group’s operating model, moving the 
testing of fast moving products back into 
branches, and more targeted investment 
using insight from the Strategic Review. 
The remaining £7.0m was spent on non-hire 
additions (software and property, plant and 
equipment) (2017: £11.6m). We anticipate 
our 2019 capital expenditure investment 
will increase to support the strategic focus 
on tool hire growth, reinvesting an element 
from the UK Platforms disposal proceeds. 
Fleet investment is one of our KPIs. 

Return on Capital Employed (ROCE)
Our ROCE, including UKP, for 2018 was 
16.2% compared with 1.0% for FY17. 
ROCE is calculated as Adjusted EBITA from 
continuing operations divided by the total 
of average total assets (excluding intangible 
assets and cash) less average current 
liabilities (excluding current debt items). Total 
(including discontinued operations) Adjusted 
EBITA improved by £25.6m (2017: decline of 
£18.7m) whilst the average capital employed 
by the Group decreased by 12.3% from the 
level calculated at the end of 2017, reflecting 
depreciation and asset disposals being 
higher than capital expenditure. This is one 
of our KPIs and is also used to assess the 
remuneration of Executive Directors.

Provisions
Significant provisions were set up in 
2017 in order to address the changes to 
the operating model and to streamline 
branch operations. Of the £32.6m of 
onerous contract provisions brought 
forward to address the costs of exiting our 
arrangements with Unipart, £9.9m was 
utilised in the year, leaving £22.8m to be 

used over the remaining seven years of the 
contract. £3.3m of provisions were utilised in 
relation to onerous leases, primarily around 
our branch network; £4.7m is available to 
cover costs arising in future years.

Cash generated from/utilised  
in operations
Cash generated from operating activities 
was £19.8m for FY18, an increase of 
£22.3m over the prior year (FY17: outflow 
of £2.5m). This reflects the improvement in 
profits, reduction in exceptional costs and a 
continuation of the planned reduction in hire 
fleet asset capital expenditure. 

Share price and net asset value
The share price of the Group is influenced 
by a number of factors including investor 
expectations of the financial performance of 
the Group, its competitive position, financial 
liquidity and the availability of shares to a 
wide shareholder base. At the year end, 
HSS’s share price was 34.0p (2017: 27.0p) 
giving it a market valuation of £57.9m 
(2017: £46.0m) compared to net asset value 
of the Group of £71.5m (2017: £73.6m). 
The Directors have considered this position 
and strongly discount any indication of 
impairment deriving from this on the basis 
that the Group’s current share price and 
market capitalisation do not reflect its 
long term recoverable value based on its 
fundamentals and future prospects.

Leverage and net debt
Net debt (stated gross of issue costs) 
increased by £12.1m to £235.5m 
(FY17: £223.4m). 

As at 29 December 2018, the Group 
had access to £44.9m (2017: £29.6m) of 
combined liquidity from available cash and 
undrawn committed borrowing facilities. 
Our leverage, calculated as net debt divided 
by total Adjusted EBITDA, decreased from 
4.8x in FY17 to 3.3x at the end of FY18. 
On a pro forma basis to take into account 
the disposal of UK Platforms, leverage 
reduces to 3.1x. This was primarily due to 
the increase in Adjusted EBITDA generated 
in FY18. Leverage or Net Debt Ratio is one 
of our KPIs and is also used to assess the 
remuneration of Executive Directors.

Use of alternative performance 
measures to assess and  
monitor performance
In addition to the statutory figures reported 
in accordance with IFRS, we use alternative 
performance measures (APMs) to assess 
the Group’s ongoing performance. 
The main APMs we use are Adjusted 
EBITDA, Adjusted EBITA, Adjusted earnings 
per share, leverage (or Net Debt Ratio) and 
ROCE, all of which are included in our key 
performance indicators as set out on pages 
18 and 21. 

We believe that Adjusted EBITDA, a widely 
used and reported metric amongst listed 
and private companies, presents a ‘cleaner’ 
view of the Group’s operating profitability in 
each year by excluding exceptional costs 
associated with non-recurring projects or 
events, finance costs, tax charges and 
non-cash accounting elements such as 
depreciation and amortisation.

Additionally, analysts and investors assess 
our operating profitability using the Adjusted 
EBITA metric, which treats depreciation 
charges as an operating cost to reflect  
the capital-intensive nature of the sector  
in which we operate. This metric is used  
to calculate any annual bonuses payable  
to Executive Directors.

Analysts and investors also assess our 
earnings per share using an Adjusted 
earnings per share measure, calculated 
by dividing an Adjusted profit after tax by 
the weighted average number of shares in 
issue over the period. This approach aims 
to show the implied underlying earnings of 
the Group. The Adjusted profit before tax 
figure comprises the reported loss before 
tax of the business with amortisation and 
exceptional costs added back. This amount 
is then reduced by an illustrative tax charge 
at the prevailing rate of corporation tax 
(currently 19%) to give an adjusted profit 
after tax. Adjusted earnings per share 
is used as a performance metric for the 
vesting of share awards made in 2017 
and 2016.

The calculation of Adjusted EBITDA 
and Adjusted EBITA can vary between 
companies, and a reconciliation of Adjusted 
EBITDA and Adjusted EBITA to operating 
profit / (loss) and Adjusted profit before 
tax to loss before tax is provided on the 
face of the Group’s income statement. 
A reconciliation of reported loss per share  
to Adjusted earnings per share is provided 
in note 13 of the Financial Statements. 

In accordance with broader market practice 
we comment on the amount of net debt 
in the business by reference to leverage 
(or Net Debt Ratio), which is the multiple 
of our Adjusted EBITDA that the net debt 
represents. This metric is also used in the 
calculation of any annual bonuses payable 
to Executive Directors.

We use ROCE to assess the return (the 
Adjusted EBITA) that we generate on the 
average tangible fixed assets and average 
working capital employed in each year. 
We exclude all elements of net debt from 
this calculation. This metric is also used as  
a performance metric for the vesting of 2016 
LTIP awards.

Paul Quested 
Chief Financial Officer 
3 April 2019

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 201832

Strategic ReportHSS Hire Group plc  Annual Report and Financial Statements 2018Corporate Social Responsibility

33

Sustainability  
is integral to  
our business

At HSS Hire Group we 
prioritise our corporate social 
responsibility agenda across all 
key areas of our business. 

NPS score

44

(FY17: 44)

Our full Corporate Responsibility 
Report is published at  
www.hsshiregroup.com/corporate-
responsibility and the  
following pages summarise our 
activities and achievements.

Our core objective is to ensure we are 
operating in a responsible, sustainable 
manner, whilst ensuring a positive impact 
for our colleagues, customers, communities 
and the environment. We aim to build on 
the sustainable nature of our business 
model with an equally responsible 
approach to how we conduct our business 
activities, both inside and outside of our 
organisation. 

Our primary responsibility is always people 
– our colleagues, our customers and the 
communities we operate in. Safety and 
colleague engagement are at the forefront 
of our business strategy, with this being 
on the agenda for all our Board, Executive 
Management Team (EMT) and trading 
meetings. Throughout 2018 we made 
positive progress, with plans in place 
to expand these commitments in 2019. 
Similarly, our focus on our customers has 
expanded further still this year to ensure we 
both listen and proactively seek feedback 
across a number of channels to drive 
positive change across our operations and 
wider business. 

We continued to make progress towards 
our environmental objectives in 2018 as 
well, reducing our total greenhouse gas 
emissions by 33%. This progress was 
possible thanks to a variety of initiatives 
across a number of areas, demonstrating 
our commitment to keeping the impact 
of our actions on the environment to 
a minimum. 

Board

Executive Management Team

CSR Committee

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 201834

Corporate Social Responsibility
continued

1

2

3

Economic performance 
and governance
A responsible company generates and 
shares wealth in order to perform for its 
stakeholders – delivering a financial return 
for shareholders as well as ensuring 
continuity of supply and support for 
customers, and secure employment and 
development for colleagues. As this report 
details, HSS generated total revenue of 
£352.5m which was shared amongst 
the various stakeholders in our business 
including our colleagues and investors,  
our suppliers and their own supply chains, 
our local communities and the government 
as well as a retained element to help fund 
future investment and growth.

We operate with integrity across all Group 
businesses, to ensure the highest levels 
of environmental and social governance. 
We have robust management structures 
in place, and these are regularly reviewed 
and assessed to ensure compliance 
against our own standards and those we 
are audited against. As well as retaining 
our BSI accreditation for Health and 
Safety, throughout 2018 we successfully 
completed our reaccreditation to the British 
ISO standards for Quality (9001:2015) and 
Environment (140001:2015). 

Listening to  
our customers
We understand that we play an important 
part in the supply chain and day-to-day 
operations of our customers, so ensuring 
we have mechanisms in place to collect 
and act upon their feedback is essential to 
driving positive improvement across our 
business. This year we utilised two key 
channels, online and traditional activity such 
as interviews, to gather feedback from our 
customer base.

For a number of years we have partnered 
with TNS to conduct thorough, impartial 
NPS (Net Promoter Score) surveys. 
In our most recent wave of research we 
maintained our score of 44, significantly 
higher than the industry benchmark of 36. 
NPS results also give us valuable insight into 
the areas customers would want to see us 
improve, and these feed into our strategic 
priorities for the coming year. 

In the second half of 2018 we also became 
more proactive in utilising Trust Pilot to 
gather customer feedback, emailing our 
customers on completion of their hires 
to ask them to review their experience. 
Negative or neutral reviews are responded 
to by our online team, who seek to resolve 
any issues raised and feed back into the 
relevant business area or location to make 
sustainable improvements. Already we 
have seen our score increase to 4 stars, 
with a healthy trust score of 8.1 out of 10. 
For 2019, we are introducing reporting tools 
which will allow better analysis of Trust Pilot 
data so that we can analyse this feedback 
more effectively and action it more quickly. 
Not only does this benefit us as a business 
internally, it also creates a public forum for 
prospective customers to find out from 
existing HSS customers what to expect 
when they choose us. 

Customer feedback is shared across our 
Group businesses to help drive focus 
and positive change, ensuring a service 
level which meets the expectations of 
our customers. 

Engaging our colleagues
Our colleagues are at the heart of our 
business. They are what set HSS apart, 
and they are vital to ensuring we offer the 
best service possible to our customers. 
In turn, we are committed to ensuring high 
levels of colleague engagement and that our 
colleagues are safe at work, get the training, 
development and recognition they need and 
feel valued by our business. 

The safety of our colleagues is at the forefront 
of everything we do and is always the first 
item on the agenda for Board, EMT and 
trading meetings. This year we reduced 
our RIDDOR rates by 13%, down from 0.39 
RIDDORs per thousand hours worked to 
0.34. We keep safety top of the agenda 
by implementing monthly toolbox talks 
highlighting seasonal and product safety 
guidelines, we conduct regular health and 
safety forums where colleagues can raise any 
concerns without their manager present, and 
we have had an increased focus on near miss 
reporting to prevent accidents before they 
happen. Where our colleagues are involved 
in accidents we are committed to supporting 
their recovery and return to work through 
comprehensive rehabilitation and support 
services, as well as offering phased returns to 
work and amended duties where necessary. 

At HSS Hire Group we know that a 
diverse workforce is a better workforce. 
When you bring people together with 
different backgrounds, experience and 
ideas, they collaborate and drive each other 
to do better. Whilst our sector is traditionally 
male dominated, we are committed to 
creating an inclusive culture and a great 
place to work, where all colleagues are 
treated fairly. To achieve this we know that 
we have to work hard to showcase the 
best our business has to offer so we can 
attract and retain colleagues from more 
diverse backgrounds. We also recognise 
that effecting lasting change will take 
time. In terms of gender diversity, the 397 
women we have as colleagues in 2018 
represented a slight decline in percentage 
terms from 2017’s 17.5% to 15.8% this 
year. Cost reduction activity in early 2018 
led to headcount reductions in a number 
of our central functions where women 
are better represented. It is encouraging, 
however, that we gained traction in some 
of our more male-dominated roles such as 
our Service Technician population, where 
the number of women increased by 4%. 
Women in our senior management cohort 
account for 26.9% (2017: 23.3%) of the 
total. The percentage of women in senior 
management roles has gone up; however, 
this is due to the number of senior manager 
roles reducing from 2017 to 2018. In both 

Strategic ReportHSS Hire Group plc  Annual Report and Financial Statements 201835

4

Creating a sustainable 
supply chain 
Hire is intrinsically a sustainable and 
environmentally conscious business model, 
however we are committed to ensuring that 
our supply chain and the products we add 
to our fleet build on this. 

Working closely with our suppliers, 
we always look to source new and 
innovative product lines which offer 
optimum functionality and with a reduced 
environmental impact. For example, over 
recent years, we have replaced much of our 
incandescent lighting with LED alternatives 
and for the first time ever in 2018 we saw 
more LED products on hire than their 
traditional counterparts. Smart technology 
solutions such as the Remote Fleet 
Management on our ABird generators helps 
customers better manage performance 
of their kit, ensuring fuel efficiency and no 
unnecessary usage. Our energy harvesting 
systems also help customers with larger 
power set-ups manage their power more 
effectively, utilising any over production 
during down time to avoid unnecessary 
diesel usage and additional CO2 emissions.

We extend the useable life of our equipment 
as much as possible through test and run 
procedures which our branch colleagues 
complete after every hire, through to more 
thorough maintenance solutions carried 
out by our operations teams during the 
product lifecycle. This ensures good quality 
and safety for our customers, and that 
the equipment keeps working for longer, 
reducing the need for sourcing and hence 
production of new equipment. 

2017 and 2018 the number of female senior 
managers was seven. Our gender pay gap 
statistics for 2018 highlight that last year’s 
8.2% median pay gap closed, with women’s 
median pay 2.9% higher than men’s. 
We remain committed to rewarding our 
colleagues fairly regardless of gender or any 
factor which does not relate to experience 
and skill set or performance. 

We believe that colleagues should be 
treated with respect and dignity at work and 
commit to ensuring non-discrimination and 
freedom from harassment. We also have 
an independent support helpline where 
colleagues can speak anonymously to 
professional support staff outside HSS about 
any issues they may be facing at work or 
at home. 2018 saw a real focus on raising 
awareness and support for mental health and 
wellbeing, with a number of our managers 
and HR team completing training to become 
certified Mental Health First Aiders and 
improve support to colleagues struggling  
with their mental health. 

Another key aspect of our engagement 
agenda is our commitment to open and 
honest communication with colleagues 
across our Group business. We run regular 
webinar calls hosted by our CEO Steve 
Ashmore and the EMT to ensure colleagues 
are kept up to date on key projects, 
announcements and financial results. We also 
ran a series of regional roadshows at the 
end of 2018 to reflect on the year, and look 
forward to 2019. These activities ensure 
colleagues understand the strategy and aims 
of our business, and the key part they play in 
its delivery. 

Our engagement activities also extend to 
actively encouraging our colleagues to get 
involved and feed back their ideas and 
opinions across a wide range of activity 
throughout the year. One of the key ways we 
do this is with our colleague engagement 
survey. Every colleague across the business 
is invited to take part, answering questions 
around how they feel about our business, 
their job role, their manager, and anything 
else they would like to comment on. The top-
level results are shared with everyone, but the 
detail is fed directly into the various business 
unit owners so they can take ownership 
and work with their teams to address any 
issues. This year our engagement score was 
71.6%, significantly higher than the national 
average of 59.8%. We also run campaigns 
throughout the year through our ‘Your Say’ 
campaign, which encourages colleagues 
to submit their feedback on a regular basis. 
These are reviewed and actioned by our 
senior management team.

Rewarding and recognising colleagues for 
their hard work is something we feel strongly 
about, and it feeds through to recognition 
activities throughout the year as well as 
our benefits package offered to colleagues 
at all levels. This year we ran peer-to-peer 
recognition campaigns, as well as rolling 
out new incentive programmes to ensure 
we engage our teams and drive the right 
behaviours. These initiatives demonstrate 
our commitment to rewarding colleagues 
across all divisions of our business. 

RIDDOR

0.34

(2017: 0.39)

Engagement index

71.6% 

(2017: 67%)

Female colleagues

15%

(FY17: 17.5%)

Gender pay gap*

-2.9%

(2017: 8%)

*(more) or less than male colleagues

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 201836

Corporate Social Responsibility
continued

5

Building on our 
environmental 
credentials
At HSS, we work across all our Group 
divisions to ensure we work as responsibly 
as possible, as well as ensuring we are 
driving down our environmental impact 
where we can. Across our branch and 
operational network, we are accredited 
to industry recognised environmental 
standards ISO and OHSAS. This year the 
9001 and 14001 accreditations for Quality 
and Environment were assessed against the 
new 2015 standards, and we successfully 
secured the new accreditations. 

In 2018, we made significant changes to 
our operating model, moving our test and 
run and maintenance capabilities back into 
our regional hubs. This allowed us to upskill 
200 of our colleagues and helped us to 
reduce the number of lorries on the road, 
shortening the miles travelled per contract. 

Scope 1 emissions

Fuel combustion

Company vehicles

Leeds bunkered diesel

Fugitive emissions

Scope 2 emissions

Purchased electricity

Scope 3 emissions

Business travel

As a business, we are actively exploring 
ways to reduce our paper consumption 
across our network. All of our ordering 
processes for stationery, signage, foodstuffs 
and workwear are now completed 
through one online portal. This removes 
the requirement for order forms and 
consolidates invoices. It also allows us 
to combine and reduce the number of 
deliveries. During 2018 HSS Training 
moved the registration and attendance 
recording processes for their IPAF and 
PASMA courses onto a digital platform (via 
tablet) resulting in a paperless process. 
This has allowed us to reduce our paper 
consumption by 58% for these two courses 
alone and we expect to make further 
reductions in 2019. 

One of the key initiatives we rolled out 
this year across our vehicle fleet is a more 
conscientious approach to the management 
of tyres on our company vehicles. 
Poorly maintained tyres increase fuel usage 
and shorten the life span of the tyre, leading 
to additional demands on natural resources 
for replacements. We have introduced 

monthly inspections and preventative 
maintenance to ensure we are extending the 
useful life of our tyres as much as we can. 

Greenhouse gas emissions
The Group reports on all of the emission 
sources required under the Large and 
Medium-sized Companies and Groups 
(Accounts and Reports) Regulations 2008, 
as amended in 2013. We use GHG Protocol 
Corporate Accounting and Reporting 
Standard data gathered to fulfil the reporting 
requirements under the CRC energy 
efficiency scheme and Defra conversion 
factors to calculate all building and transport 
emissions within the three reporting scopes: 

 → all direct greenhouse gas emissions 
from sources owned or controlled by 
the Company;

 → indirect greenhouse gas emissions from 

the consumption of purchased 
electricity, heat or steam; and

 → other indirect emissions; here we report 

business travel.

2018

Blended 
conversion

Consumption

factor* 

Emissions 
(TCO2)

Consumption

2017

Blended 
conversion

factor* 

Emissions 
(TCO2)

1,363,483 kWh

4,302,377 litres

117,884 litres

52,695 litres

0.2

2.6

2.6

1.5

268.0

934,187 kWh

11,186.9

4,557,734 litres

306.5

79.5

160,159 litres

22,380 litres

0.2

4.1

0.2

1.5

176.0

18,687.0

39.4

33.8

9,999,331 kWh

0.4

3,840.0

14,480,788 kWh

0.5

6,540.0

7,701,548 miles

0.3

2,260.9

7,903,725 miles

0.3

2,378.0

Total greenhouse gas emissions

17,941.8

27,854.2

* A blended conversion factor is used where there is more than one source of data inputs. Reporting processes were streamlined in 2018 allowing a consistent data 
source to be used for company vehicles leading to a reduction in the blended conversion rate; 2017 data has not been restated for this change 

The methodologies used to calculate the information in the greenhouse gas emissions table are set out below.

Emission category

Methodology

Fuel combustions (gas data  
for HSS building portfolio)

Company vehicle emissions

Based on CRC statements provided by gas suppliers.

Collated using data from fuel card provider and direct purchase records for cars and commercial 
vehicles in litres converted according to Defra guidelines.

Leeds bunkered diesel fuel

Collated with the use of internal purchase order records converted according to Defra guidelines.

Fugitive emissions

Collated with the use of internal purchase order records converted according to Defra guidelines.

Purchased electricity  
(for HSS building portfolio)

Based on CRC statements provided by electricity suppliers.

Business travel

Collated from expensed mileage claims and converted according to Defra guidelines.

Strategic ReportHSS Hire Group plc  Annual Report and Financial Statements 201837

6

7

Unless otherwise stated all data is provided 
for the period 1 April 2017 to 31 March 2018. 
This reporting period does not cover the 
same period covered by the Financial 
Statements, but has been adopted to allow 
the majority of data used to be recorded 
data rather than estimated consumption. 

The total emissions produced by the 
Group during this period were 17,941 TCO2 
(2017: 27,854 TCO2). The reduction from 
2017 was a result of the sale of the Reintec 
and TecServ businesses which saw 5% 
(40 vehicles) of our fleet leave the business, 
coupled with changes to our branch network 
that resulted in a reduction in utility usage. 
Our Carbon Reduction Commitment (CRC) 
annual submission has recently undergone a 
successful audit by the Environment Agency.

Waste Management 
Responsible waste management is key 
to our environmental commitments, and 
we work alongside our partners at Biffa 
to ensure we are recovering, sorting and 
recycling waste across our network. 
Biffa help us monitor and report on waste 
management across all our locations, 
and these are reviewed monthly by our 
Management team to ensure compliance. 
Throughout 2018, we managed to divert 
84.5% of our waste from landfill; a slight 
improvement on the 84% recorded in 2017. 

ESOS
The UK Government established ESOS 
(the Energy Savings Opportunity Scheme) 
to implement Article 8 (4 to 6) of the EU 
Energy Efficiency Directive (2012/27/EU). 
The ESOS Regulations 2014 give effect to 
the scheme and the Environment Agency 
is the UK scheme administrator. ESOS is 
a mandatory energy assessment scheme 
for organisations in the UK that meet the 
qualification criteria. 

Demonstrating strong 
business ethics
The HSS Hire Group Code of Ethics outlines 
our commitment to operating in an ethical 
and responsible manner, with honesty, 
integrity, openness and with respect 
for human rights. Our support for these 
fundamental principles is reflected in our 
policies and actions towards our colleagues, 
customers, suppliers and the communities 
we operate in. This Code and the policies 
underpinning it are regularly reviewed by 
senior management in light of changing 
business and regulatory requirements. 

In May 2018, the General Data Protection 
Regulation (GDPR) came into force, putting 
in place stricter controls for businesses 
handling large volumes of personal 
data for customers and colleagues. 
Maintaining strong data security has always 
been a key commitment at HSS and, this 
year, we introduced a series of new initiatives 
to ensure this was front of mind across all 
areas of our business. Led by our Data 
Governance Team, we have implemented 
wipe pads and shredders across our 
branch network to ensure customer data 
is disposed of securely upon completion of 
contracts. We rolled out e-learning courses 
across all areas to ensure colleagues 
understand the importance of data security 
at all stages of the hire process, and we 
actively encourage colleagues to submit 
ideas to help us improve. We ensure that 
data security processes and improvements 
are fed through our internal communications 
channels on a regular basis to keep these 
commitments live. 

Supporting our 
communities 
At HSS our extensive branch and operational 
network allows us to play a part in hundreds 
of communities across the UK and Ireland, 
and we are committed, as much as possible, 
to ensuring we have a positive impact. 

Our head office in Manchester holds 
charity and awareness events throughout 
the year to support local and national 
charities. This year we partnered with 
Forever Manchester, a local organisation 
which helps local charitable and 
community projects across Greater 
Manchester. Colleagues took part in the 
Manchester 10K, Tough Mudder and 
various fundraising days to raise essential 
funds. Forever Manchester recognised our 
efforts in December, nominating HSS for a 
colleague engagement award.

Across our branch network we offer a 35% 
discount to registered charities, although 
we often waive hire fees entirely to support 
local charitable projects. Our colleagues also 
give up their time to volunteer for community 
projects. During the summer our central 
London team joined forces with Canary 
Wharf Contractors (CWC) for a ‘Give and 
Gain’ day at St Matthias Community Centre 
in Poplar. The group helped to tidy up the 
gardens and clear out some unruly plants and 
trees. Activities like these help us to make a 
positive impact within the communities we 
operate in, but also help forge even stronger 
relationships with our customers like CWC.

Throughout 2018 we expanded our 
commitment to upskilling more of our 
colleagues through our apprenticeship 
programme. Our traditional apprenticeship 
opportunities across operations are 
continuing to progress well; however this 
year we also utilised the apprenticeship 
levy to offer skills training to colleagues 
in other departments and disciplines 
such as our OneCall division, and head 
office departments such as Procurement. 
Colleagues within these departments learn 
new skills whilst in full-time employment. 
We are proud to have made positive 
progress against our corporate social 
responsibility commitments in 2018, and we 
have key action plans in place to ensure this 
momentum continues throughout 2019.

Approval of the Strategic Report

The Strategic Report on pages 1 to 37 was approved by the Board of Directors on 
3 April 2019 and is signed on its behalf by:

Steve Ashmore
Director  
3 April 2019

Group electricity usage 

49 kWh/m2

(2017: 65 kWh/m2)

Carbon emissions per m2 

20kg

(2017: 30kg)

Commercial waste  
diverted from landfill 

84.5%

(2017: 84%)

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 201838

Chairman’s Introduction

Ensuring good 
governance is  
an integral part  
of our business

On behalf of the Board, I am 
pleased to present the corporate 
governance report for the 2018 
financial year. We continued 
our commitment to corporate 
governance during 2018 and 
started to develop plans and 
gather ideas to reflect the new 
Corporate Governance Code 
guidance in our business. 

Alan Peterson OBE
Chairman

Corporate GovernanceHSS Hire Group plc  Annual Report and Financial Statements 201839

Further details on our approach to 
equality and diversity can be found on 
pages 33 to 37 and within our Corporate 
Responsibility Report available for download 
at www.hsshiregroup.com/corporate-
responsibility.

Looking ahead
The continued focus on our Strategic 
priorities and the strong performance 
by the management team give me great 
confidence that we have assembled a 
strong operational team and an experienced 
Board, both of which will drive the long-term 
success of the business. 

I once again look forward to meeting 
shareholders at our next AGM, which will  
be held at 11.00am on 20 June 2019 at 
Hilton Garden Inn, Hatton Cross. 

Alan Peterson OBE
Chairman 
3 April 2019

We will report further on that in 2019,  
but anticipate the key focus areas being  
(1) transparency of reporting and (2) listening  
to our colleagues. 

Reports from the Chairs of each of the 
sub-committees of the Board (the Audit, 
Remuneration, Nomination and Market 
Disclosure Committees) are included in 
the following pages and outline the work 
and initiatives each has undertaken during 
the year.

During the course of 2018 we have 
continued to have strong governance 
structures through our Committees, 
systems and policies and together these 
contribute to our day-to-day activities, the 
protection of our assets and colleagues  
and the delivery of our business plan.

The main corporate governance issues 
addressed by the Board or one of the four 
sub-committees of the Board during the 
year were as follows:

Strategic Review
During 2018 we maintained our focus on our 
three key Strategic priorities, which were: 

 → Delever the Group

 → Repair the Tool Hire business

 → Strengthen our commercial proposition

The key to delivering these priorities has 
been better cost control, operational and 
capital efficiency and providing a clear 
competitive advantage from our enhanced 
customer proposition.

Board evaluation
We completed our 2018 internal Board 
and Committee evaluation in early 2019. 
Further details on this process and its 
findings are provided in the Nomination 
Committee report on page 51. 

The Nomination Committee is recommending 
that all Board Directors are re-elected at our 
Annual General Meeting (AGM).

Senior management development
In January 2019 we announced the 
appointment of Dave Crellin as our Chief 
Operations Officer and he joined the 
business in March 2019. With supply chain 
expertise in a multi-channel environment, 
Dave will be a strong addition to the 
management team.

Legislative/regulatory change and 
related training for colleagues
The Directors and senior management are 
informed of notable legal and regulatory 
changes via a combination of internal legal 
and audit professionals and also via external 
advisers. Continuing into 2018, the Group 
has assessed and implemented changes as 
required following the GDPR becoming law. 
The Group has also continued to monitor 
its policies and procedures in respect of the 
Modern Slavery Act 2015 and will publish an 
anti-slavery and human trafficking statement 
for FY18 during 2019. The Board has 
received information and guidance around 
the new Corporate Governance Code. 
The Group released its second gender pay 
gap report which shows that our gender 
pay gap had reduced. We continue to be 
committed to paying all our colleagues 
fairly, regardless of gender and to improve 
diversity within the business.

Equality and diversity policy
The Group’s equality and diversity policy 
applies across all levels of the business, 
including at Board level and is designed 
to reflect the importance that we place on 
promoting equal opportunities and diversity 
with a view to securing sustainable success 
for HSS.

Currently we have one female Non-
Executive Director, meaning 50% of our 
Independent Non-Executive Directors 
are female equating to 17% of the Board. 
Further detail on the gender split for senior 
management and employees is provided 
within the Strategic Report on pages 34 
and 35. 

Based on our annual Board evaluation and 
taking into account the challenges and 
opportunities facing the Group, we believe 
that the Directors’ current mix of experience, 
skillsets and knowledge contributes 
to the effectiveness of the Board as a 
whole; however, we recognise that female 
representation and diversity at Board level 
remains limited and represents continuing 
development opportunities for the Group.

Always mindful of this, as well as ensuring 
new appointments and succession planning 
decisions are based on merit, as measured 
against objective criteria, we also drive 
for balanced shortlists, on the basis that 
fundamentally we recognise the benefits of 
increasing diversity on the Board, amongst 
the senior management team and at all 
levels in the business.

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information40

Board of Directors

Alan Peterson OBE
Chairman

Steve Ashmore
Chief Executive Officer

Paul Quested
Chief Financial Officer

Date of appointment:
9 February 2015

Date of appointment:
1 June 2017

Date of appointment:
22 August 2016

Experience:
Steve Ashmore joined the Group as Chief 
Executive Officer in June 2017. Steve brings 
in considerable leadership experience, and 
consistent delivery of growth and value in a 
range of industries complementary to HSS, 
including building product supply, logistics 
and distribution. 

Steve previously held a number of senior 
roles at Exel, the supply chain and third 
party logistics provider, before working in 
a number of senior leadership positions, 
including UK Managing Director at 
Wolseley, the £2.0bn revenue distributor 
of plumbing and heating products and 
supplier of building materials. Before joining 
HSS, he was the UK Managing Director 
of Brammer, the specialist distributor of 
industrial products.

Experience:
Paul Quested joined the Group as 
Chief Financial Officer in August 2016. 
Before joining the Group, Paul was 
Chief Corporate Development Officer 
for Electrocomponents plc and had 
held a number of senior positions within 
Electrocomponents, including those of 
Global Strategy Director, General Manager 
(RS UK) and Head of Finance (RS UK). 

Prior to Electrocomponents, Paul worked at 
InBev for ten years, where his roles included 
Planning & Performance Management 
Director. Before InBev, Paul worked at 
Coopers & Lybrand where he was an Audit 
Manager for FTSE 100 clients.

Experience:
Alan Peterson has served as the Group’s 
Chairman since December 2012. He also 
served as the Group’s Chairman between 
2004 and 2007. Alan’s experience over 
the last 25 years includes involvement in a 
number of public and private equity-backed 
businesses across the UK, Europe and 
North America. He has held the role of Chief 
Executive Officer and Chairman in a number 
of manufacturing, industrial and retail 
companies, including Enterprise Group plc, 
Pattonair Holdings Limited, Azelis Holdings 
SA, Rockware Group Meyer International 
plc. He is also the chairman of BBI Group 
Holding Limited. 

Alan became 3i’s first Industrialist in 
Residence in 2001, serving until 2005.

Alan also chairs the Board’s 
Nomination Committee.

Alan has been awarded an OBE (Officer 
of the Most Excellent Order of the British 
Empire) in the 2019 New Year’s Honours 
List for his services to charitable fundraising 
in Wales.

Committees:

N

Corporate GovernanceHSS Hire Group plc  Annual Report and Financial Statements 201841

Amanda Burton
Senior Independent 
Non-Executive Director

Doug Robertson
Independent  
Non-Executive Director

Thomas Sweet-Escott
Non-Executive Director

Date of appointment:
9 January 2015

Date of appointment:
9 January 2015

Date of appointment:
9 January 2015

Experience: 
Tom Sweet-Escott co-founded Exponent 
Private Equity in 2004. He is primarily 
responsible for investments in the financial 
services sector and also serves on the 
boards of Photobox and Meadow Foods. 
He has previously served on the Boards 
of Trainline plc, V. Group and Lowell, and 
worked for 3i in London and in Madrid.

Experience: 
Amanda Burton is an Independent Non-
Executive Director of Countryside Properties 
plc and the Skipton Building Society. 
She chairs the Remuneration Committee for 
Countryside Properties plc and is a member 
of the Remuneration Committee at the 
Skipton Group. She is also a Non-Executive 
Director of Connells Ltd and Chair of its 
Remuneration Committee. Amanda is also 
the Chair of the Battersea Dogs and Cats 
Home. Until December 2014, she served 
as the Chief Operating Officer of Clifford 
Chance LLP. She was also previously the 
Senior Independent Non-Executive Director 
of Galliford Try plc, Monitise plc and a Non-
Executive Director of Fresca Group Limited. 

Amanda is a member of the Board’s Audit 
and Nomination Committees and chairs 
both the Remuneration Committee and the 
Market Disclosure Committee.

Experience: 
Doug Robertson was appointed as Non-
Executive Director of Mpac Group plc 
on 1 November 2018. He is also a Non-
Executive Director and Chair of the Audit 
Committee of Zotefoams plc, having been 
appointed in August 2017. He retired as 
Finance Director of SIG plc on 31 January 
2017. He was previously Finance Director 
of Umeco plc from 2007 until 2011, and 
Finance Director of Seton House Group 
Limited from 2002 until 2007. He has also 
held a variety of Divisional Finance Director 
roles within Williams plc, and was previously 
Managing Director of Tesa Group, Chubb’s 
hotel security division. 

Doug is a member of the Board’s 
Nomination and Remuneration Committees, 
and chairs the Audit Committee. 

Committees:

R M A

Committees:

A

N

R

Committee membership

N Nomination Committee

A Audit Committee

R Remuneration Committee

M Market Disclosure Committee

Committee Chair

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information42

Corporate Governance

Compliance with the Corporate Governance Code
The Board is committed to high standards of corporate governance 
and as such has complied with the UK Corporate Governance Code 
(the Code) during the FY18 reporting year, noting the following:

The Code recommends that at least half the Board of Directors of 
a UK-listed company, excluding the Chairman, should comprise 
Independent Non-Executive Directors. Independence is determined 
by ensuring that, apart from receiving their fees for acting as 
Directors, Non-Executive Directors do not have any other material 
relationship or transactions with the Group, its promoters, its 
management or its subsidiaries, which in the judgement of the 
Board may affect their independence of judgement.

Thomas Sweet-Escott, a Non-Executive Director, is not considered 
to be independent for the purposes of the Code as he represents 
Exponent Private Equity (Exponent) and related investors (the 
Exponent Shareholders), who currently control 50.34% of the 
Company’s issued shares. 

Code Provision B.1.2 provides that a smaller company should 
have at least two Independent Non-Executive Directors. A smaller 
company is one that is below the FTSE 350 throughout the year 

immediately prior to the reporting year, which is the case in respect 
of the Company. Therefore, as at 29 December 2018, the Company 
is compliant with the requirements of the Code in this respect. 
On 22 January 2015, the Company, Exponent and the Exponent 
Shareholders entered into a Relationship Agreement which 
regulates the ongoing relationship between them. The principal 
purpose of this agreement is to ensure that the Company and its 
subsidiaries are capable of carrying on their business independently 
of Exponent and the Exponent Shareholders and that any 
transactions and relationships between them are at arm’s length 
and on normal commercial terms.

   The Code is publicly available at the following web address:  

www.frc.org.uk/OurWork/Publications/Corporate-Governance/
UK-Corporate-Governance-Code-April-2016.pdf. This version 
of the Code remains in place for companies with year ends 
up to December 2018 and is therefore the basis upon which 
the Company is reporting in respect of FY18. As noted in the 
Chairman’s introduction, the Board continues to review matters 
and implement certain changes following the introduction of the 
Corporate Governance Code 2018.

Leadership

Key roles and responsibilities

Chairman 
Alan Peterson

Responsible for:
 → ensuring that the conduct of the Group is in accordance with high standards of integrity and probity,  

and in accordance with all appropriate governance codes;

 → the leadership and overall effectiveness of the Board, and ensuring that there is appropriate delegation 

from the Board to executive management;

 → ensuring a clear structure for the operation of the Board and its Committees;
 → setting the Board agenda in conjunction with the Company Secretary, Chief Executive Officer and  

Chief Financial Officer;

 → ensuring that the Board receives accurate, relevant and timely information about the Group’s affairs; and
 → ensuring clear two-way communication with shareholders.

Chief Executive Officer 
Steve Ashmore

Responsible for:
 → developing the Group’s strategy for consideration and approval by the Board;
 → implementing the agreed strategy;
 → day-to-day management of the Group’s operations; and
 → being accountable to, and reporting to, the Board on the performance of the business.

Senior Independent  
Non-Executive Director 
Amanda Burton

Responsible for:
 → being an alternative contact for shareholders at Board level other than the Chairman;
 → acting as a sounding board for the Chairman;
 → if required, being an intermediary for Non-Executive Directors’ concerns; and
 → reviewing the Chairman’s performance.

The Senior Independent Non-Executive Director carries out the duties of a Senior Independent Director  
for the purposes of compliance with the Code.

Board and  
Committee structure

The Board focuses on:
 → leadership;
 → risk assessment and management;
 → strategy;
 → performance; and
 → monitoring safety, values and standards.

In addition there is a formal schedule of matters reserved for the Board.
The Committees each have full terms of reference which can be found on the Company’s website  
at www.hsshiregroup.com/investor-relations/corporate-governance.

Non-Executive Directors
The number of Non-Executive Directors and their range of skills and experience is kept under review  
and was formally reviewed as part of the Board evaluation (see page 44).

Corporate GovernanceHSS Hire Group plc  Annual Report and Financial Statements 201843

Governance framework

Alan Peterson OBE
Chairman

Role:
 →  Ensure effectiveness of the Board
 →  Ensure corporate governance compliance
 →  Ensure effective Board Committee structure
 →  Ensure effective communications

The Board
Comprises six Directors, of which four are 
Non-Executive, two of which, Amanda 
Burton and Doug Robertson, are considered 
independent. The Board is supported by the 
Company Secretary.

Executive management
Chief Executive Officer, Chief Financial 
Officer, Chief Commercial Officer, Group HR 
Director, Managing Director of Scotland and 
Ireland, Group Strategy Director and Group 
General Counsel & Company Secretary.

Company Secretary
Daniel Joll

Role:
 → Lead the Group
 → Oversee risk management  

and internal controls

 → Oversee strategy
 → Oversee the executive management
 → Monitor performance
 → Set values and standards

Role:
 → Implement Group strategy
 → Operational management  

of the Group

Role:
 → Support and advise the Board  

and Committees (in a dual legal  
and company secretarial function)

Audit Committee
Comprises Independent Non-
Executive Directors, chaired 
by Doug Robertson, supported 
by the Company Secretary.

Remuneration Committee
Comprises Independent Non-
Executive Directors, chaired by 
Amanda Burton, supported by 
the Company Secretary.

Role:
 → Monitor financial reporting
 → Monitor audit
 → Monitor effectiveness 
of risk management 
and internal controls

Role:
 → Determine and review 

appropriate Board and senior 
executive remuneration 
policies and structures
 → Determine appropriate 

remuneration packages for 
Board and senior executives

Nomination Committee
Comprises Non-Executive 
Directors, including two 
Independent Non-Executive 
Directors, chaired by Alan 
Peterson, supported by the 
Company Secretary.

Role:
 → Advise the Board on 

composition, membership  
and succession planning

 → Advise the Board on 

appointments

Market Disclosure Committee
Chaired by Amanda Burton, 
plus the Chief Executive Officer, 
supported by the Company 
Secretary.

Role:
 → Ensure compliance with 
disclosure requirements

  Find out more on pages 47 to 49

  Find out more on pages 52 to 67

  Find out more on page 51

  Find out more on page 50

Attendance at Board and Committee meetings of which each Director is a member  
held between 1 January 2018 and 29 December 2018 

Director

Executive Directors

Steve Ashmore

Paul Quested

Non-Executive Directors

Alan Peterson

Amanda Burton

Doug Robertson

Thomas Sweet-Escott

Board  
(of 19)

Audit 
Committee  
(of 7)

Remuneration 
Committee  
(of 3)

Nomination 
Committee  
(of 2)

19

18

19

17

17

17

–

–

–

7

7

–

–

–

–

3

3

–

–

–

2

2

2

–

All the individuals who were Directors as at 29 December 2018 offer themselves for re-election at the next AGM of HSS Hire Group plc to be held at 11.00am  
on 20 June 2019.
The biographical details of each of the Directors, including details of their other directorships and relevant skills and experience, are on pages 40 and 41 of this  
Annual Report and are also set out in the Notice of AGM.
The Board recommends that shareholders approve the resolutions to be proposed at the AGM relating to the re-election of all of the Directors.

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information44

Corporate Governance
continued

Terms and conditions and time commitments
The Chairman and Non-Executive Directors are all appointed 
pursuant to formal letters of appointment which outline, amongst 
other details, the remuneration and terms of appointment for 
each Director.

The Chairman and the Non-Executive Directors devote such time 
to the affairs of the Company as required, including attendance at 
meetings as reflected in the above table. 

In order to facilitate proper debate and consideration, all Directors 
are expected to attend Board meetings and such Committee 
meetings to which they are invited in person.

The Executive Directors of the Company may attend certain 
meetings of the Committees at the invitation of the Chairman of the 
respective Committee. These attendances are not recorded in the 
table set out above. 

Conflicts of interest
Exponent and the Exponent Shareholders currently control 
50.34% of the Company’s issued shares. Since January 2015, 
there has been a Relationship Agreement with Exponent in 
regard to its shareholding and the management of the company. 
More information is given in relation to this in Other Statutory 
Disclosures on pages 68 and 70.

Thomas Sweet-Escott is a partner at Exponent and Alan Peterson 
has a long-standing business relationship with Exponent and is 
either chairman or a director of BBI Group Holding Limited and 
certain of its group companies, EAGLE SPV 2 Limited and EAGLE 
SPV 3 Limited, all of which are Exponent portfolio companies. 
The Group trades on normal commercial terms with certain 
Exponent portfolio companies. No material transactions have 
occurred in the period.

Committees are chaired by an Independent Non-Executive Director, 
Amanda Burton. The Audit Committee is chaired by an Independent 
Non-Executive Director, Doug Robertson. 

Appointments to the Board
The Nomination Committee, which is composed entirely of Non-
Executive Directors, is responsible for any future appointments to 
the Board. The Nomination Committee is chaired by the Chairman 
of the Board, Alan Peterson. By virtue of the fact that the majority 
of its members are Independent Non-Executive Directors, the 
Nomination Committee is considered independent.

Overview of Board’s work during 2018
The Board met 19 times during 2018.

Regular agenda items for the Board included, and will include 
in 2019:

 → health and safety;

 → operational and financial performance;

 → risk management and the risk register;

 → internal policies and procedures – introduction, review, 

monitoring;

 → reviewing, setting and approving strategy;

 → monitoring of the implementation of strategic priorities;

 → finance and banking arrangements;

 → major capital expenditure; and 

 → evaluation of acquisition/disposal opportunities (as applicable).

Ad hoc and specific items reviewed by the Board during the year 
included, and will include in 2019 (as applicable):

Amanda Burton is a Non-Executive Director of the parent company 
of a customer of the Group. 

 → the Annual Report and Accounts;

 → the Interim (half-year) Report and Accounts;

The Board has satisfied itself that such customer is not material 
enough to create a potential conflict of interest. 

In the event that HSS’s relationship with any customers or other 
companies where any of the Directors are also appointed as 
directors becomes material by virtue of their trade with the Group or 
another business reason, the relevant Director would be expected 
to declare their connection to the customer/company and the 
Board would assess whether a conflict of interest arises and the 
appropriate action to be taken. Save as set out above, there are no 
current or potential conflicts of interest between any duties owed 
by the Directors or senior management to the Company and their 
private interests or other duties.

Any Directors’ conflicts of interest are declared to the Board and 
recorded by the Company Secretary.

Effectiveness
Board composition
The Board and Committees are considered to have an appropriate 
range of experience, skills and knowledge to fulfil their duties. 
Profiles of each of the members of the Board are provided on pages 
40 and 41.

The four Non-Executive Directors, Alan Peterson, Amanda Burton, 
Doug Robertson and Thomas Sweet-Escott, represent a majority of 
Board members and provide a broad range of skills and experience.

The two Executive Directors, Steve Ashmore and Paul Quested, 
bring a variety of sector experience to the Board. Amanda Burton 
and Doug Robertson are considered independent. They are 
members of the Audit, Remuneration and Nomination Committees 
of the Board. Both the Market Disclosure and Remuneration 

 → the quarterly reporting required under the reporting 

requirements of the Notes (until such Notes were redeemed) 
together with any associated trading updates;

 → RNS releases relating to Directorate changes, business 
disposals and Group refinancing (as applicable); and

 → approval of the annual budget.

The Board delegates authority to the following Committees:

 → Audit Committee;

 → Remuneration Committee;

 → Nomination Committee; and

 → Market Disclosure Committee.

Board evaluation
Internal evaluation of the Board and of our sub-committees was 
carried out as detailed on page 51.

Board training
As part of induction, any new Directors receive training from the 
Company’s sponsors/brokers in relation to their responsibilities 
as a Director of a listed company. The Board also receives regular 
updates on legal and regulatory developments through the course 
of a financial year as reflected in the Chairman’s Introduction on 
page 39. 

Access to information and support
The Board is provided with an agenda and supporting papers and 
documentation ahead of each Board and/or Committee meeting to 
allow them time to read, review and consider the information and 

Corporate GovernanceHSS Hire Group plc  Annual Report and Financial Statements 201845

analysis presented. The Board also has access to the Company 
Secretary and can request independent advice at the Company’s 
expense where they believe it is appropriate and valuable to do so. 
Senior management are also frequently invited to present at Board 
meetings as deemed appropriate, and the Board can access such 
colleagues at any time.

Accountability
Financial and business reporting
The Directors are responsible for preparing the Annual Report and 
the Financial Statements in accordance with applicable law and 
regulations, and as set out in the Directors’ Responsibility Statement 
(see page 71), the Board considers that the Annual Report and 
Accounts, taken as a whole, is fair, balanced and understandable 
and provides the information necessary for shareholders to assess 
HSS’s position and performance, business model and strategy.

Risk management and internal control
The Board has overall responsibility for determining the nature 
and extent of the principal risks it is willing to take to achieve its 
strategic objectives and for establishing and maintaining a sound 
system of risk management and internal control, and then reviewing 
its effectiveness.

The principal risks and uncertainties facing the Company and how 
these are being managed/mitigated are detailed on pages 24 to 
27. The Board has carried out a robust assessment of the principal 
risks facing the Group and concluded that suitable mitigation is in 
place for each of the principal risks facing it.

The Group’s risk management and internal control system is 
designed to manage the risks facing the Group and safeguard 
its assets. No system of internal control can provide absolute 
assurance against material misstatement or loss. The Group’s 
system is designed to provide the Directors with reasonable 
assurance that issues are identified on a timely basis and are dealt 
with appropriately. 

The Audit Committee (whose composition, remit and report are 
set out on page 43 and pages 47 to 49) assists the Board in 
reviewing the effectiveness of the Group’s risk management and 
internal controls, including financial, operational and compliance 
controls and risk management systems. This is carried out with 
the assistance of the Chief Financial Officer and the Risk and 
Assurance Director which is supported by the findings of specific 
projects/investigations completed by the internal audit team, the 
findings of which are presented to the Audit Committee during the 
financial year.

Whistleblowing
The Company has a formal whistleblowing process, whereby 
any colleague may, in complete anonymity, contact certain 
nominated members of senior management to raise any concerns. 
These concerns are then investigated independently and the results 
shared with the whistleblower for further discussion if appropriate/
possible. This process is communicated to all colleagues at least 
annually and the policy and relevant details are also made available 
to colleagues on a dedicated section of the Group intranet, 
HSS World. 

Modern Slavery Act 2015
The Group published its Modern Slavery Act statement for the 
financial year ended 30 December 2017 on its website in 2018.

Going concern and long-term viability statement
Note 1(e) of the Financial Statements sets out the basis on which the 
Directors continue to adopt the going concern basis in preparing the 
Annual Report and Accounts.

In summary, taking into account the adequacy of the Group’s debt 
facilities, current and future developments and the principal risks 
and uncertainties (see pages 24 to 27), and after making appropriate 
enquiries, the Directors have a reasonable expectation that the 
Group has adequate resources to continue in operational existence 
over a period of at least twelve months from the date of approval 
of the financial statements. Accordingly they continue to adopt the 
going concern basis in preparing the Financial Statements included 
within this Annual Report.

In accordance with provision C.2.2 of the UK Corporate Governance 
Code 2016, the Directors have assessed the viability of the Group 
over a three-year period taking into account the Group’s current 
position, its strategic plans and the potential impact of the principal 
risks and uncertainties detailed on pages 24 to 27. Based on this 
assessment and all other matters considered and reviewed at 
Board level during the year, the Directors confirm that the Group will 
be able to continue in operation and meet its liabilities as they fall 
due over the period to December 2021.

Whilst the Directors have no reason to believe that the Group is 
not viable over a longer period, they have determined that three 
years is the appropriate time over which to provide the viability 
statement because:

 → it reflects a period over which it the Directors can have a 
reasonable view of the future in the context of the market 
environment in which the Group operates; and 

 → it is consistent with the time covered by the Group’s current 

strategic plans and model.

The Group’s annual budgeting and forecasting process involves the 
preparation of an annual budget and a rolling three-year strategic 
model that also includes strategic actions and other specific 
assumptions regarding revenue growth, cost trends and capital 
expenditure across the Group.

Where appropriate, sensitivity analysis is undertaken to test the 
resilience of the Group to various scenarios. Whilst all of the 
principal risks and uncertainties were considered, the following were 
considered in greater detail during the sensitivity analysis: macro-
economic conditions, competitor challenge and insufficient liquidity 
headroom in addition to a changing cost profile.

The principal effects assessed, together with their impact on the 
Group’s Financial Statements, were therefore:

 → impact of a “hard Brexit” with significant reductions in revenue, 
cost increases, extended times taken to receive cash from 
customers offset by savings in capital expenditure (due to the 
reduced level of demand) and deferral of payments to suppliers;

 → reductions in Rental and related revenue growth rates (market  
or company specific) and the associated impacts on capital 
expenditure requirements and the Group’s variable cost base;

 → lower than expected benefits following the implementation of 

strategic growth initiatives;

 → increases in costs at a higher rate than currently planned; and

 → lower liquidity levels due to an increase in debtor days.

In addition to the mitigating factors identified on pages 24 to 27, 
the Board noted that: the Group has a diversified customer base; a 
history of winning new customers; and low customer concentration 
with only one customer currently accounting for more than 10% of 
revenues and the top 20 customers accounting for less than 30% of 
revenues. Alongside this the Group has a continuous profile of lease 
expiries that allows a material portion of the portfolio to be exited in 

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information46

Corporate Governance
continued

any one year and the Group’s ability to match capital investment  
to customer demand acts to support cash generation.

Statement on disclosure of information to the auditor
The Directors who held office as at 3 April 2019 each confirm that:

 → a) so far as the Director is aware, there is no relevant audit 

information of which the Company’s auditor is unaware; and 

 → b) he/she has taken all the steps that he/she ought to have  

taken as a Director in order to make himself/herself aware of any 
relevant audit information and to establish that the Company’s 
auditor is aware of that information.

This confirmation is given and should be interpreted in accordance 
with the provisions of Section 418 of the Companies Act 2006.

Remuneration
The Remuneration and Audit Committees are composed exclusively 
of Independent Non-Executive Directors, able to judge and achieve 
an appropriate balance between incentivising Executive Directors 
and the potential impact on the Company’s risk profile.

The Remuneration Committee (whose composition, remit and 
report are set out on page 43 and pages 52 to 67) sets the policy  
for and terms of executive remuneration. 

Relations with shareholders and other capital providers 
Shareholder engagement 
The Board remains committed to communicating with shareholders 
and stakeholders in a clear and open manner, and seek to ensure 
effective engagement through the Company’s website, its public 
announcements, the AGM and other investor relations activities.

In addition to its ongoing reporting obligations, the Company 
undertakes a programme of meetings with existing and/or potential 
institutional investors and equity analysts, led by the Chief Executive 
Officer and Chief Financial Officer. These meetings, together with 
investor feedback collected via our broker, enable the Company 
to assess prevailing analyst and investor sentiment and to obtain 
external feedback on how the Group’s performance and strategy 
are perceived and considered. A summary report on investor 
interaction and feedback is provided to each Board meeting through 
the year to keep the wider Board informed of these activities 
and findings.

As well as meetings and public company announcements such 
as financial results, teleconference calls are held with institutional 
investors and analysts throughout the year; copies of relevant 
presentation materials are made available on the Company’s 
website to the extent they differ from the latest publicly released 
results presentations.

All Directors are expected to attend the AGM, providing 
shareholders with the opportunity to question them about issues 
relating to the Group, either during the meeting or informally 
afterwards. The Non-Executive Directors are available for  
discussion with shareholders on matters under their areas of 
responsibility either in person at the AGM or at any other time  
via the Company Secretary. 

The Company reports its financial results to shareholders twice 
a year, with the publication of its Annual and Half-Year Financial 
Reports. Shorter, less detailed trading updates are also provided  
to the market periodically. 

All of the above mentioned reports are made available for download 
to shareholders in the investor relations section of the Company’s 
website, www.hsshiregroup.com/investor-relations.

Annual General Meeting
The Company’s AGM will be held at 11.00am on 20 June 2019. 
All shareholders are invited to the Company’s AGM, at which they 
will have the opportunity to put questions to the Board. Details of 
the resolutions proposed and being voted on are provided in the 
Notice of AGM provided to shareholders and also available for 
download on the Group’s website, www.hsshiregroup.com. 

Relations with other capital providers
Under the new Senior Finance Agreement and Revolving Credit 
Facility, we provide financial information on a monthly, quarterly and 
annual basis and hold meetings or conference calls each quarter 
between the lenders and the Chief Executive and Chief Financial 
Officers. As part of the reporting requirements of the Notes we 
reported consolidated results for the Hero Acquisitions Limited 
group to noteholders on a quarterly basis up to their redemption on 
11 July 2018. This included a conference call, where noteholders 
have the opportunity to speak with the Chief Executive Officer and 
Chief Financial Officer.

Significant shareholders
Based on TR-1 notifications received from the parties who hold 3% or more of the issued share capital of the Company as at 3 April 2019 
are as follows: 

Name

Exponent(1)

Toscafund Asset Management LLP(2)

Standard Life Capital Partners LLP

Number of ordinary shares of 1p

 % holding

85,681,709

45,812,070 

 13,958,979

50.34%

26.92%

 8.20%

(1)  Comprises shareholdings held by Exponent Private Equity Partners GP II, LP (UK) and Exponent Havana Co-Investment GP Limited Partners (UK). 
(2)  Comprises shareholdings held by the Tosca Mid-Cap fund, the Tosca Opportunity fund and the Micro-Cap Units fund.

Details of Directors’ interests in the Company’s ordinary share capital are provided in the Directors’ Remuneration Report on pages 
64 and 65.

Corporate GovernanceHSS Hire Group plc  Annual Report and Financial Statements 2018Audit Committee Report

47

Core activities
The Committee met seven times in 2018. All members attended 
these meetings.

The Committee’s core activities during 2018 included and will 
include in 2019:

 → reviewing and enhancing disclosure in areas of judgement  
of estimates within the notes to the Financial Statements;

 → establishing that the Annual Report, taken as a whole is fair, 

balanced and understandable via review of the document and 
gaining an understanding as to how it was completed; 

 → reviewing internal control systems and policies;

 → regular review of the work and findings of the internal audit 

function;

 → considering risk management systems;

 → reviewing the risk register; and

 → meeting with the external auditors, agreeing their audit plan  

and assessing their findings.

Ad hoc activities
Specific additional work streams undertaken by the Committee 
during the year included: 

 → assessing the risk and monitoring the implementation of the new 
policies and processes related to Anti-facilitation of Tax Evasion 
measures as a result of applying the Criminal Finances Act 2017;

 → reviewing the accounting treatment of the new debt facilities  

as part of the Group’s refinancing in July 2018;

 → reviewing the accounting treatment of the UK Platforms 

disposal; and

 → monitoring the implementation of key changes to the processes 

and systems around fixed assets. 

External financial reporting
The Committee is responsible for monitoring and reviewing 
the Financial Statements and reviewing compliance with legal, 
regulatory and statutory requirements, giving due consideration  
to the provisions of the Code.

The Committee reviewed the annual and interim Financial 
Statements along with trading and market updates released during 
the year with particular focus on the following significant areas:

 → hire stock existence and valuation;

 → carrying value of goodwill and other intangible and  

tangible assets;

 → revenue recognition – cut-off, sales rebates and credit note 

provisions, IFRS 15 implementation; 

 → onerous lease provisions;

Doug Robertson
Committee Chairman

Dear shareholder
On behalf of the Audit Committee (the Committee), I am pleased to 
present our report for the 2018 financial year.

The Committee has reviewed the contents of the 2018 Annual 
Report and Accounts and advised the Board that it considers the 
Report to be fair, balanced and understandable and provides the 
information necessary for shareholders to assess the Company’s 
position and performance, business model and strategy.

Roles and responsibilities
The Committee has responsibility for overseeing the financial 
reporting and internal financial and risk management controls of the 
Company, as well as maintaining an appropriate relationship with 
the external auditor and reporting its findings and recommendations 
to the Board.

The Committee’s full terms of reference can be found on the 
Company’s website at www.hsshiregroup.com/investor-relations/
corporate-governance. A summary of its key responsibilities include:

 → receiving and reviewing the Annual Report and Accounts and 
half-yearly Financial Statements and all related public financial 
announcements and advising the Board on whether the Annual 
Report and Accounts are fair, balanced and understandable;

 → receiving and reviewing reports from the external auditor;

 → monitoring the external auditor’s effectiveness and 

independence and approving their appointment and their terms 
of engagement;

 → monitoring the effectiveness of the Group’s risk management 

system;

 → reviewing the effectiveness of the Group’s system of internal 

financial controls and internal control and compliance systems 
in relation to the financial reporting process (see pages 48  
and 49) and advising the Board as appropriate; and

 → overseeing the Group’s procedures for detecting fraud and 

 → management assessment of going concern; 

whistleblowing arrangements.

 → exceptional items; 

 → new accounting standards; and

 → FRC review.

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information48

Audit Committee Report
continued

These areas are identified as significant due to their complexity, size, 
level of judgement required and/or potential impact on the Financial 
Statements and our strategy.

An overview of each of these areas is set out below:

Hire stock existence and valuation
Rental income earned on materials and equipment held for hire 
which is owned by the Group (hire stock) is a large component 
of the Group’s revenues. As such the existence of hire stock is 
important to the ongoing ability of the Group to generate revenue 
from its assets. Certain of the Group’s funding arrangements are 
also linked to specific assets or asset classes. The Committee 
has therefore given careful consideration to the controls in place 
to verify the physical existence and appropriate valuation of hire 
stock together with the processes for verifying the reliability of 
the accounting systems and records and has concluded that 
appropriate systems are in place.

Carrying value of goodwill and other intangible  
and tangible assets
The carrying value of goodwill, intangible and tangible assets was 
reviewed at the year end. A consistent methodology is applied 
to each of the individual cash-generating units, taking account 
of market outlook, risk-adjusted discounted future cash flows, 
sensitivities and other factors which may have a bearing on 
impairment considerations. As a result of this work, the Committee 
has concluded that no impairment provisions are required.

Revenue recognition – cut-off, revenue-related rebates  
and credit note provisions
The Committee examined the procedures and controls in place 
to ensure that the reporting and recognition of revenue, especially 
for open hires over the year end and also whether the recognition 
of any revenue-related rebate accruals or credit note provisions is 
appropriate and complete. The Committee also considered the 
impact of IFRS 15 Revenue from contracts with customers as part 
of its review of revenue recognition and the approach to provisioning 
as part of its assessment of the FY18 results. Following these 
reviews, the Committee has concluded that the procedures and 
controls are adequate and that the new accounting standard has  
no material impact on the Group’s financial statements.

Onerous lease provisions
The Committee reviewed with management the basis of property-
related provisions for properties that the Group no longer utilises 
(dark stores), including the estimates and judgements applied by 
management in assessing the existence and level of provision. 
The Committee assesses that the approach adopted is reasonable.

Going concern
The accounts have been prepared on a going concern basis. 
The Group has made losses during the financial year and operated, 
until it was replaced in July 2018, with a limited amount of headroom 
on its main banking facilities. The Senior Secured Notes and the 
Revolving Credit Facility were repaid and the new Term Loan Facility 
and Revolving Credit Facility provide greater liquidity for the Group. 
The Committee has reviewed the cash flow forecasts and sensitivity 
analysis and has satisfied itself that the business will be able to 
refinance these obligations and that, accordingly, it is appropriate 
to adopt the going concern assumption in the preparation of 
the accounts.

Exceptional items
The Committee reviewed with management the expenses classified 
as exceptional during the year. Exceptional items included one off 
costs relating to cost reduction projects, strategic review, business 
divesture in relation to UK Platforms, costs expensed on refinancing 
the business in July 2018 and onerous leases on dark stores and 
associated asset impairments. The Committee assesses that the 
approach adopted in respect of exceptional items is appropriate.

New accounting standards
IFRS 9 Financial instruments and IFRS 15 Revenue from contracts 
with customers came into force for the current financial year, while 
IFRS 16 Leases will be adopted for the 2019 financial year. IFRS 9 
has had an impact on our provisioning methodology, particularly 
in relation to trade receivables. Having reviewed the calculations 
using the new expected credit loss approach to assessing 
impairment charges, the Committee was able to conclude that 
there was no material impact of the new methodology. IFRS 15 is 
considered above.

By way of contrast, IFRS 16 will have a significant impact on 
reported results when it is introduced in the 2019 financial year. 
HSS intends to adopt the simplified transition approach which 
will mean the initial asset being reported at the start of the 2019 
financial year being restated to equal the liability calculated under 
the standard. Further disclosure of the impact is given in note 3 to 
the financial statements. It is worth emphasising that there will be 
a material change as the previous operating lease rentals included 
in reported EBITDA for the 2018 and prior years are replaced by 
depreciation and interest on the liability that are reported outside 
of EBITDA.

Review by the Financial Reporting Council (FRC)  
of the 2017 annual report and accounts
In addition, the Company received a letter from the FRC in 
September 2018, which raised questions on certain aspects of its 
annual report and accounts for the year ended 30 December 2017. 
The Company responded fully to the matters raised in the FRC’s 
letter, enabling it to conclude its enquiry. The principal changes 
to the Company’s annual report and accounts for the year ended 
29 December 2018 resulting from the FRC’s enquiry were some 
recommendations for improved disclosures mainly with respect 
to impairment reviews and notes to the cash flow statement.

The FRC’s enquiry did not result in any change to reported profit  
or net assets.

Scope and limitations of the FRC’s review
The Company recognises that the FRC’s review was based on 
a review of its annual report and accounts for the year ended 
30 December 2017 and did not benefit from detailed knowledge 
of the Company’s business or an understanding of the underlying 
transactions entered into. The FRC’s review provides no assurance 
that the Company’s annual report and accounts are correct in all 
material respects; the FRC’s role is not to verify the information 
provided but to consider compliance with reporting requirements. 
The FRC’s letters are written on the basis that it (and its officers, 
employees and agents) accepts no liability for reliance on them by 
the Company or any third party, including but not limited to investors 
and shareholders.

Corporate GovernanceHSS Hire Group plc  Annual Report and Financial Statements 201849

Risk management and internal controls
An overview of the Company’s approach to risk, risk management 
and internal controls through 2018, together with a summary of the 
principal risks facing the Group, is provided on pages 22 to 27.

During 2018, the Committee reviewed the overall risk management 
and internal control framework, the work and role of the internal 
audit team and the underlying process for capturing and reporting 
risk and control data. This assessment was assisted through the 
provision of various documents through the year by the Chief 
Financial Officer, Risk and Assurance Director and other senior 
personnel in the head office functions. These documents include, 
but were not limited to: quarterly risk management summary 
documents, which assess any changes in risk profiles, descriptions 
and ratings through the year; and quarterly summaries of work 
completed and work planned by the internal audit team, assessing 
both areas of risk and the existing controls in place.

There was specific focus in the year on two risks; General Data 
Protection Regulation (GDPR) and Brexit. A review of the internal 
audit work assessing the GDPR implementation and subsequent 
branch compliance was undertaken. In addition, the Committee 
conducted a detailed review of the Group’s assessment of the 
risk associated with Brexit and the resultant mitigating actions. 
This remains an ongoing agenda item to monitor the evolution of this 
risk and implementation of management’s actions. 

As a result of this review, and the work streams undertaken through 
the year, the Committee has satisfied itself that the Group has an 
appropriate risk management and internal control framework in 
place. This work will continue in 2018.

Whistleblowing
The Committee believes that appropriate arrangements and 
policies are in place to facilitate the proportionate and independent 
investigation of, and implementation of, appropriate follow-up 
action in relation to confidential concerns raised by staff via the 
whistleblowing process (see page 45). The Committee requested 
that specific steps were taken to heighten awareness of the policy 
and process across the business, for which action commenced 
in 2019.

Meeting schedule
The Committee meets at least three times a year at appropriate 
times in the financial reporting and audit cycle. Additional meetings 
can be scheduled where deemed necessary by the Chairman. 
The external auditor, Chief Financial Officer and Risk and Assurance 
Director are normally invited to attend a number of these meetings. 
Other members of the senior management team attend as invited 
and as appropriate to the content matter being discussed.

Doug Robertson
Committee Chairman 
3 April 2019

External auditor
The Committee oversees the Group’s relationship with the external 
auditor (BDO) and formally reviews the relationship, policies and 
procedures to ensure its independence. BDO also reports to the 
Committee on the steps it has taken through the year to safeguard 
its independence and to comply with the relevant professional and 
regulatory requirements. The BDO partner in charge of the audit is 
Kieran Storan. He has held this role for four years. The maximum 
term for which he can perform this role is five years and this will 
be his last audit in charge. To this end, the Committee has been 
involved in the selection process of the new BDO partner in charge, 
Sophie Michael, who will lead the 2019 audit.

BDO has been auditor to certain companies within the Group for 
15 years since its appointment in respect of the 2004 year end, 
with the lead audit partner being rotated on a regular basis, most 
recently in 2015. The last tender for the audit of HSS Hire Service 
Group Limited and its subsidiaries occurred in 2005.

BDO has been auditor to the Public Interest Entity, HSS Hire Group 
plc for four years, following its incorporation in January 2015. It is 
the Group’s intention to put the audit of the Public Interest Entity 
out to tender at least once every ten years. The Company has 
therefore complied with the relevant provisions of the Competition 
and Markets Authority Final Order on the statutory audit market and 
the Statutory Auditors and Third Country Auditors Regulations 2016 
(SI 2016/649) and the transitional arrangements therein for the year 
ended 29 December 2018.

During the year, the Committee has reviewed and agreed the scope 
of BDO’s work, its audit fees and terms of engagement for the half-
year interim results review and full-year FY18 audit. The fees for both 
audit and non-audit services paid to BDO are set out in note 9 of the 
Financial Statements.

The Committee also reviewed the effectiveness of the external 
audit process during the year. This assessment was based on the 
Committee’s interaction with BDO at Committee meetings and 
through feedback from the Group Finance team on its interaction 
with BDO. As a result of this exercise, the Committee has satisfied 
itself that BDO continues to provide an effective external audit 
service to the Company and its subsidiaries and the Committee  
has made a recommendation to the Board that a resolution for  
the re-appointment of BDO be proposed at the AGM.

Non-audit work and independence
The Committee maintains a policy for non-audit services provided 
by the Group’s external auditor which segregates services into 
Permitted Engagements, Excluded Engagements and Potential 
Engagements. The policy is available on the Group’s website at 
www.hsshiregroup.com/investor-relations/corporate-governance. 
The policy is designed to ensure that in the event the Group’s 
external auditor is engaged to provide non-audit services, the 
provision of those services does not impair nor can it be seen to 
impair the external auditor’s independence and objectivity. 

During 2018, BDO provided non-audit-related services to the Group, 
principally to support the work undertaken for the debt refinancing 
project, which was successfully completed in July and the review 
work associated with the Accountants Report for the UK Platforms 
disposal Class 1 circular. Notwithstanding this, the Committee 
concluded that the independence of the auditor has not been 
compromised in any way.

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information50

Market Disclosure 
Committee Report

Amanda Burton 
Committee Chair

Dear shareholder
On behalf of the Market Disclosure Committee (the Committee), 
I am pleased to present our report for the 2018 financial year. 

Roles and responsibilities
The Committee’s full terms of reference can be found on the 
Company’s website at www.hsshiregroup.com/investor-relations/
corporate-governance. A summary of its key responsibilities include:

 → ensuring that the Company complies with its disclosure 
obligations under the Market Abuse Regulation and the 
Disclosure and Transparency Rules; 

 → considering certain information and deciding whether such 
information is insider information and whether it gives rise to 
an obligation to make an announcement; and

 → reviewing any announcement the Company proposes to make, 
other than an announcement of a routine nature or that has 
been considered by the Board.

Activities
The Committee met on one occasion in 2018 to carry out routine 
business. Otherwise, there were no occasions during the year 
when the Committee was required to meet, since all disclosure 
and announcement matters were considered by the full Board.

Meeting schedule
The Committee will meet as often as is deemed necessary and 
at short notice if required.

Amanda Burton 
Committee Chair 
3 April 2019

Corporate GovernanceHSS Hire Group plc  Annual Report and Financial Statements 2018Nomination Committee Report

51

The actions for 2018 agreed by the Committee have been reviewed 
by the Committee and also by the Board, noting in particular 
as follows:

 → Succession planning – the Committee considered that good 
progress had been made during the year and into 2019 on 
building, maintaining and developing the senior management 
team, both via external hires and also developing existing talent. 
The Committee did note that, whilst it had been able to report 
some success during FY17 around recruiting/promoting females 
into management roles, the Company faces certain challenges 
around diversity, particularly as regards gender, given that 
applicants for senior roles during FY18 were predominantly 
male. Whilst noting this to be a hire industry issue generally,  
the Committee resolved to continue to monitor this in FY19. 

 → Board meetings – the Committee agreed that the quality of 

materials and breadth of discussion at Board was significantly 
improved, including close monitoring of progress against the 
Company’s strategic pillars.

 → Post-implementation reviews – analysis in this area with relevant 
learnings taken forward had been much improved, as well as 
clear focus on future projects and strategy.

Board evaluation
The FY18 Board evaluation comprised an internal evaluation of the 
Board using feedback collated from Board members’ responses 
to an evaluation questionnaire. The questionnaire addressed 
the key requirements of the Code in relation to the Board and its 
sub-committees, including each Committee’s terms of reference, 
composition and frequency of meetings. Additional questions 
focused on leadership, the relationship between the Executive and 
Non-Executive Directors, the role of the Chairman, issues of material 
importance concerning the Group and information on the Group’s 
risk management systems. The responses to the questionnaire 
were summarised and shared with the Board and discussed 
as appropriate.

2019 Objectives for the Committee and Meeting schedule
In 2019, the Committee has scheduled meetings in January and 
November and any additional meetings will be arranged as required.

Having considered feedback from the Board and colleagues, 
progress made against previous objectives and the introduction of 
the new Corporate Governance Code, the Committee considered  
it appropriate to focus on the following action areas during 2019:

 → Succession planning – ensure that the progress made during 
FY18 is built on in FY19, with continued focus, where possible, 
around gender, social and ethnic backgrounds and cognitive 
and personal strengths of colleagues. 

 → Skills and expertise – continue to evaluate skills and expertise 
within the business, how colleagues can be developed further 
and where any additional, specialist skills may be required as 
the Group moves forward with its strategy.

 → Colleague engagement – continue to investigate and roll out 
innovative methods of engaging with colleagues at all levels 
across the HSS business, show that their voices have been 
heard and report back on how their views and ideas have been 
considered at Board level and how they have shaped the 
direction of the business.

Alan Peterson OBE 
Committee Chairman 
3 April 2019

Alan Peterson OBE
Committee Chairman

Dear shareholder
On behalf of the Nomination Committee (the Committee), I am 
pleased to present our report for the 2018 financial year. 

Roles and responsibilities
The Committee’s full terms of reference can be found on the 
Company’s website at www.hsshiregroup.com/investor-relations/
corporate-governance. A summary of its key responsibilities include:

 → leading a formal, rigorous and transparent process for Board 
appointments and making recommendations to the Board;

 → reviewing the structure, size and composition of the Board, 
including its skills, knowledge, independence and diversity 
(including of gender, social and ethnic backgrounds and 
cognitive and personal strengths) and making recommendations 
to the Board;

 → succession planning, including overseeing the development  

of a diverse pipeline for succession;

 → strategic issues and commercial changes affecting the Group 

and the market in which it operates; and

 → Board and sub-committee performance evaluation.

Our approach
The Committee’s primary purpose is to ensure that the Group 
has the best possible leadership and clear plans for Director and 
senior management succession. Its primary focus is therefore to 
concentrate upon the strength of the Board and the selection of the 
best candidates for posts, based on objective criteria.

Policy on diversity
In performing its activities through the year, the Committee has 
applied the Group’s equality and diversity policy, which it believes 
is appropriate for application at all levels of the business, including 
Board and senior management appointments and/or succession 
planning. Further detail on the Group’s equality and diversity policy 
is provided on page 39.

Activities
The Committee had two scheduled meetings in 2018 to deal with 
routine business, as well as liaising on ad hoc matters (such as new 
appointments) arising over the course of the year. 

At the meeting held in March 2018, the findings of the internal Board 
evaluation in respect of FY17 were considered and resulting actions, 
as reported in the 2017 Annual Report, were agreed. 

At the meeting held in September 2018, senior management 
potential and succession planning were discussed. The Committee 
also undertook an annual review of its terms of reference, particularly 
in light of the Corporate Governance Code 2018 and agreed 
some amendments. 

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information52

Directors’ Remuneration Report

Dear shareholder
I am pleased to present, on behalf of the Board, our 
Directors’ Remuneration Report in respect of the year ended 
29 December 2018. 

In accordance with the applicable regulations, this report is 
presented in two sections:

 → the Directors’ Remuneration Policy (see pages 55 to 61). This is 
a new Policy which is being presented to shareholders at our 
AGM in June. There are only minor changes to the Policy (which 
was approved in 2016 with a vote in favour of 99.96%); and

 → the Annual Report on Remuneration (see pages 62 to 67) 
this provides details of the amounts earned by Directors in 
FY18 and how we intend to apply the Directors’ Remuneration 
Policy in FY19.

At the 2019 AGM, the Directors’ Remuneration Policy will be subject 
to a binding vote and the Annual Report on Remuneration will be 
subject to an advisory vote. 

The Committee’s terms of reference can be found on the 
Company’s website at www.hsshiregroup.com/investor-relations/
corporate-governance. 

How we link executive remuneration to our strategy
We take a disciplined approach to executive remuneration, ensuring 
that we incentivise and reward the right behaviours to support 
the overall strategy of the Group. Our executive remuneration 
arrangements are designed to support the Company’s strategic 
priorities and have been designed based on the following 
key principles:

 → aligned to the Company’s purpose and values and clearly linked 

to the Company’s long term strategy;

 → simple and transparent for key stakeholders and takes into 
account remuneration and related policies for the wider 
workforce;

 → stewardship to encourage long term shareholding by Executive 

Directors that promote sustainable success;

 → risk management to promote long term sustainable 

performance through sufficiently stretching performance 
targets, while ensuring that the incentive framework does not 
encourage Executive Directors to operate outside of the 
Company’s risk appetite; and

 → total remuneration delivered should fairly reflect the Company 

and individual performance.

Amanda Burton 
Committee Chair

Following the delivery of 
excellent financial results in 
FY18, performance bonuses 
were awarded to Executive 
Directors in respect of FY18 
of 71.9% of salary. FY16 LTIP 
awards which were due to 
vest in respect of performance 
ending in FY18 lapsed in full. At a 
General Meeting in August, the 
Company received shareholder 
approval to grant an exceptional 
Long Term Incentive Plan award 
to the Executive Directors and the 
wider leadership team outside of 
the approved policy. This award 
will vest over a 4 year period to 
the end of FY21 and will require 
significant share price growth in 
order to vest.

 Amanda Burton 
Committee Chair

Corporate GovernanceHSS Hire Group plc  Annual Report and Financial Statements 201853

The Committee considers that the current remuneration framework 
will support effectively the delivery of our business strategy and 
creation of shareholder value. Our new Policy is not a radical 
overhaul of the Policy approved in 2016. The changes refine that 
Policy and take account of developments in best practice and 
the new Corporate Governance Code principles and provisions. 
A summary of the minor changes to the Policy are as follows:

Post-employment shareholding requirement: In line with best 
practice and to emphasise long-term share ownership and 
shareholder alignment, a post-cessation shareholding requirement 
will apply with effect from 1 January 2019. 

Extension of malus and clawback provisions: In line with best 
practice, we have extended the circumstances in which recovery 
provisions (“malus” and “clawback”) may be applied to the annual 
bonus and LTIP awards, to include material corporate failure.

Pension: The Company’s maximum contributions for existing and 
incumbent Executive Directors is now set at 10% of salary which 
is a closer alignment to our pension practice for our colleagues. 
Our previous policy maximum was 15% of salary. 

FY18 long-term incentive award
The Company received shareholder approval (support in favour 
was over 99%) via a General Meeting on 7 August 2018 to grant an 
exceptional long term incentive award to the Executive Directors 
(and key business leaders) outside of the approved Policy. 
The awards, which are structured as market value share options, 
will vest subject to the achievement of a challenging share price 
performance measure over a four year period ending with FY21. 
The participant can elect to bring the performance period to an 
early close at either 31 December 2020 or 30 June 2021. At this 
point the performance assessment would take place to determine 
the vesting outcome, with any awards which do not vest lapsing at 
that time. The shares which vest will not ordinarily be released until 
after results have been announced for FY22. The awards have been 
designed to align the variable remuneration of our senior leadership 
team with strong financial and business performance, promoting the 
long-term success of the Company and the creation of long-term 
shareholder value. Further details are set out on page 63. 

FY18 performance and variable pay outcome
The FY18 annual bonus was subject to core hire rental revenue 
growth (30% of the overall opportunity), Adjusted EBITDA 
(30% of the overall opportunity), Net Leverage Ratio (Net Debt/
Adjusted EBITDA) performance (30% of the overall opportunity), 
and a reduction in RIDDORs (10% of the overall opportunity). 
Reflecting the performance of the Group as discussed on page 63, 
the Executive Directors earned a bonus of 71.9% of salary for FY18. 
In accordance with the current Policy, bonus earned in excess of 
50% of salary will be deferred for a two year period in shares.

The Company’s first long-term incentive awards were granted under 
the LTIP on 7 April 2016, subject to EPS performance measure as 
regards 75% of the award and ROCE performance measure as 
regards 25% of the award. As discussed on page 64, performance 
targets were not met and the awards lapsed in full.

Reward for FY19
Subject to shareholder approval of the Policy at the 2019 AGM, the 
new Policy will apply in the FY19 financial year. 

The culture of our business has not changed, we still seek to 
ensure we have the same approach to reward for all our colleagues, 
where appropriate, and therefore have in place for FY19 a reward 
framework which we can cascade consistently and one which is 
relevant not only for our Executive Directors, but also for our Senior 
Leadership Team who participate in the annual bonus and the LTIP.

Annual bonus

LTIP

Focus on profitability, growth and safety: 
The four principal performance measures 
for the annual bonus in FY18 were Adjusted 
EBITDA, Net Leverage Ratio (Net Debt/Adjusted 
EBITDA), core hire rental growth and reduction 
in RIDDORs. These bonus measures reflect 
the KPIs of the business and support the 
strategy of growth, profit improvement and 
balance sheet strength. The bonus structure 
is helping to drive the right behaviour and the 
best outcomes for the business and to this 
end, for FY19, the Committee has placed 
greater weighting on EBITDA to create more 
focus on this KPI. Recognising the importance 
of the other elements of the bonus, we will 
retain these so that they continue to drive and 
support future profitability and growth in a safe 
working environment. 

Executive Directors are required to defer the part 
of the award earned (if any) in excess of 50% of 
the maximum award into shares over a two year 
period. The additional two year holding period 
provides further alignment with shareholders 
and a longer term focus on creating sustained 
value for the business.

Awards granted with three year performance 
targets which reflect the Group’s focus on 
profitability, growth and operational efficiency. 
The additional two year holding period provides 
further alignment with shareholders and a 
longer term focus on creating sustained value 
for the business.

In line with our first award under the LTIP in 
2016, performance measures will be Adjusted 
EPS and ROCE. Further details are provided  
on page 63.

More information with regards to FY19 implementation is provided 
on page 66, and we have summarised the key aspects below.

Executive Director salaries
In line with the salary review timetable for all other employees, 
the Executive Directors’ base salaries will be reviewed during 
June 2019, with any changes taking effect from 1 July 2019. 
Non-Executive Directors’ fees will be reviewed during the year. 
Any increase to any Executive Director’s salary or Non-Executive 
Director’s fee is expected to be modest and will be in line with the 
range of salary increases awarded to other colleagues in the Group. 

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationAt a glance summary:  
Executive Directors’ remuneration
 → 2% salary increases were awarded in July 2018 in line with other 

colleagues in the Group (see page 65).

 → Annual bonus to be paid to Executive Directors in respect of 

FY18 of 71.9% of salary (see page 62).

 → FY16 LTIP awards lapsed in full.

 → Grant of exceptional long-term incentive award in FY18 following 
shareholder approval at the General Meeting (see page 63) 
measured over four years with a further one year holding period.

 → FY19 annual bonus award opportunity equal to 100% of salary 
subject to Adjusted EBIDTA (50%), Core Hire rental revenue 
growth (20%), Net Leverage Ratio (20%) and a reduction in 
RIDDORs (10%) (see page 66). Any bonus earned above 50% 
will be deferred into shares for two years.

 → Salaries for FY19 will be considered in June at the same time  
as for the wider workforce. Any increase will be in line with the 
range of increases awarded to other employees.

 → Maximum FY19 LTIP award opportunity up to 125% of salary 

and subject a two-year holding period following the 
performance period (see page 66). The LTIP awards will be 
subject to Adjusted EPS performance measure (as regards 75% 
of the award) and a ROCE performance measure (as regards 
25% of the award).

54

Directors’ Remuneration Report 
continued

Annual bonus
No changes are proposed to the maximum opportunity or structure 
of the annual bonus although, as outlined above, the weightings of 
performance measures have been modified to increase focus on 
the Adjusted EBITDA KPI. The overall bonus opportunity will remain 
at 100% of salary. The annual bonus will be subject to Adjusted 
EBITDA performance (50% of overall opportunity), Core Hire rental 
revenue growth (20% of the overall opportunity), Net Leverage Ratio 
(20% of the overall opportunity), and a reduction in RIDDORs (10% 
of the overall opportunity). The Committee considers that these 
measures are aligned with the key areas of focus for the senior team 
over the next 12 months. 

LTIP
It is the Committee’s intention to grant LTIP awards with a maximum 
opportunity of 125% of salary. The LTIP awards will be subject to 
Adjusted EPS performance measure (as regards 75% of the award) 
and a ROCE performance measure (as regards 25% of the award). 
LTIP awards will vest subject to performance over a three year 
period ending with FY21 and any awards which vest will be subject 
to a further two year holding period. The performance targets are 
currently under review. Full details of the performance targets will  
be provided at the time that the LTIP awards are granted. 

Employee share plan dilution limits
Our LTIP rules currently include two dilution limits:

 → Commitments to issue new shares or re-issue treasury shares, 
when aggregated with awards under all of the Group’s other 
employee share plans, must not exceed 10% of the issued 
ordinary share capital in any 10 year rolling period.

 → Commitments to issue new shares or re-issue treasury shares, 

when aggregated with awards under the Group’s other 
discretionary employee share plans (which includes the Deferred 
Bonus Plan only) should not exceed 5% of the issued ordinary 
share capital in any 10 year rolling period.

The Board is currently consulting with major shareholders as 
regards potentially removing the second of these dilution limits 
from our LTIP rules and Deferred Bonus Plan rules.  This would be 
in order to provide the Committee with sufficient flexibility to grant 
LTIP awards over the coming years to the Senior Leadership Team 
at a quantum which is considered fair and equitable and motivates 
and retains participants to deliver on the longer term strategy.  
Any proposed changes to the dilution limits, which will require 
shareholder approval, will be set out in the Notice of 2019 AGM.

Conclusion
In addition to reflecting a sensible and disciplined approach to 
executive remuneration, I hope that you will agree that these 
proposals are appropriate to the circumstances of the business 
and the challenges it has faced and are fully aligned to the strategy 
over the next three years. I trust that you will support the resolutions 
to be proposed at the 2019 AGM in relation to the Directors’ 
Remuneration Report. Should you have any queries in relation  
to this report please contact me or the Company Secretary.

Amanda Burton 
Committee Chair 
3 April 2019

Corporate GovernanceHSS Hire Group plc  Annual Report and Financial Statements 201855

Directors’ remuneration policy
Key principles
HSS Hire’s remuneration package for Executive Directors has been designed based on the following key principles:

Alignment

Simple and  
transparent

Stewardship

Risk management

Aligned to the Company’s purpose and values, and clearly linked to the Company’s long term strategy.

Simple and transparent to key stakeholders and takes into account remuneration and related policies for  
the wider workforce.

Encourages long term shareholdings by Executive Directors that promote sustainable success.

Promotes long term sustainable performance through sufficiently stretching performance targets, while 
ensuring that the incentive framework does not encourage Executive Directors to operate outside of the 
Company’s risk appetite.

Fairness

Total remuneration delivered should fairly reflect company and individual performance.

Policy table for Executive Directors

Component

Base salary

Purpose and  
link to strategy

To provide a 
competitive 
base salary for 
the market in 
which the Group 
operates to 
attract and retain 
Executives of a 
suitable calibre.

Operation

Salaries are usually reviewed annually taking 
into account a number of factors, including  
(but not limited to):

 → underlying Group performance;
 → role, experience and individual performance; 
 → competitive salary levels and market  

forces; and

 → pay and conditions elsewhere in the Group.

Performance  
measures

Not applicable

Maximum  
opportunity

While there is no maximum salary, 
increases will normally be in line with 
the range of salary increases awarded 
(in percentage of salary terms) to other 
employees in the Group. 

Salary increases above this level 
may be awarded to take account of 
individual circumstances, such as,  
but not limited to:

 → where an Executive Director has 
been promoted or has had a 
change in scope or responsibility;

 → an individual’s development or 

performance in role (e.g. to align a 
newly appointed Executive 
Director’s salary with the market 
over time);

 → where there has been a change in 

market practice; or

 → where there has been a change in 
the size and/or complexity of the 
business

Increases may be implemented over 
such time period as the Committee 
deems appropriate.

Benefits

To provide broadly 
market competitive 
benefits as 
part of the total 
remuneration 
package.

Executive Directors receive benefits in line 
with market practice, and these include life 
insurance, private medical insurance, company 
car or car allowance and, where relevant, 
relocation expenses.

Other benefits may be provided based on 
individual circumstances. These may include, 
for example, travel expenses. 

Whilst the Committee has not set 
an absolute maximum on the level 
of benefits Executive Directors may 
receive, the value of benefits is set at  
a level which the Committee considers 
to be appropriately positioned taking 
into account relevant market levels 
based on the nature and location of 
the role and individual circumstances.

Not applicable

Retirement  
benefits

To provide an 
appropriate level of 
retirement benefit 
(or cash allowance 
equivalent).

Sharesave  
Scheme

To create 
alignment with 
the Group and 
promote a sense  
of ownership.

Executive Directors are eligible to participate 
in the Group defined contribution pension 
plan. In appropriate circumstances, such as 
where contributions exceed the annual or 
lifetime allowance, Executive Directors may be 
permitted to take a cash supplement instead  
of contributions to a pension plan.

Executive Directors are entitled to participate 
in a tax-qualifying all employee Sharesave 
Scheme under which they may make monthly 
savings contributions over a period of three 
or five years linked to the grant of an option 
over the Company’s shares. The permitted 
discount under the Sharesave Scheme will be 
those set in accordance with the applicable tax 
legislation from time to time.

Maximum contribution is 10% 
of salary.

Not applicable

Participation limits are those set in 
accordance with the applicable tax 
legislation from time to time.

Not subject to performance 
measures in line with 
typical market practice

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information56

Directors’ Remuneration Report 
continued

Component

Annual  
bonus 

Purpose and  
link to strategy

Rewards 
performance 
against targets 
which support the 
strategic direction 
of the Group.

Operation

Awards are based on performance (typically 
measured over a financial year) against key 
financial targets and/or the delivery of strategic/
individual objectives. 

Pay-out levels are determined by the 
Committee after the year end based on 
performance against those targets.

The Committee has discretion to amend  
the pay-out should any formulaic output  
not reflect the Committee’s assessment 
of overall business performance over the 
performance period.

For up to two years following the payment of 
a bonus award, clawback provisions will apply 
such that the Committee may require the 
repayment of some or all of the award in the 
circumstances set out on page 58.

Maximum  
opportunity

Maximum annual bonus opportunity 
is 100% of salary.

Ordinarily, any annual bonus earned 
in excess of 50% of the maximum 
award is mandatorily deferred, subject 
to the discretion of the Committee as 
referred to in the ‘Operation’ column. 
At the discretion of the Committee, 
up to 100% of any bonus earned may 
be deferred.

Deferred  
bonus plan  
(DBP)

Provides a 
retention element 
through share 
ownership and 
direct alignment 
with shareholders’ 
interests.

Executive Directors are required to defer 
any annual bonus award earned in excess 
of 50% of the maximum award into shares 
over a two-year period. The Committee may 
decide to pay the entire bonus earned in cash 
where the amount to be deferred would, in 
the opinion of the Committee, be so small as 
to make operation of the DBP administratively 
burdensome. Deferred shares will typically take 
the form of a nil-cost share options but may 
be structured as an alternative form of share 
award. Awards may be satisfied in cash at the 
election of the Committee. 

Executive Directors may also be offered the 
opportunity to defer voluntarily up to 100% of 
any annual bonus award earned into shares 
over a two-year period.

Awards under the DBP may be granted on 
the basis that the number of shares shall be 
increased to reflect dividends paid over the 
vesting period, or the Committee may make 
a cash payment equal to those dividends on 
release of the shares. 

The vesting of the deferred shares is not 
subject to the satisfaction of any performance 
measures. However, the Committee has the 
right to apply malus provisions to reduce, 
cancel or impose further conditions on 
unvested or unexercised awards in (but not 
limited to) the circumstances set out on  
page 58.

Performance  
measures

Targets are set annually 
reflecting the Company’s 
strategy and aligned with 
key financial, strategic and/
or individual targets. 

At least 80% of the annual 
bonus is assessed against 
key financial performance 
measures of the business 
and the balance may be 
based on non-financial 
strategic/personal 
objectives.

Financial measures
At threshold performance, 
the payout is set at 25% of 
the maximum potential for 
this element. Up to 50% of 
the maximum potential for 
this element of the bonus 
will be paid for on-target 
performance and all of 
the maximum potential 
will be paid for maximum 
performance.

Non-financial strategic 
or individual measures
Vesting of the non-financial 
strategic or individual 
measures will apply on 
a scale between 0% 
and 100% based on the 
Committee’s assessment 
of the extent to which a 
non-financial performance 
measure has been met.

Not applicable. 
Deferred shares are not 
subject to any additional 
performance measures 
after the application of the 
performance measures 
which determines the 
amount of annual bonus 
award earned.

Corporate GovernanceHSS Hire Group plc  Annual Report and Financial Statements 201857

Performance  
measures

Performance measures 
are selected that reflect 
underlying business 
performance.

Performance measures 
and their weighting where 
there is more than one 
measure are reviewed 
annually to maintain 
appropriateness  
and relevance.

Awards will vest between 
25% and 100% for 
performance between 
‘threshold’ performance 
(the minimum level of 
performance that results 
in any level of vesting) and 
‘maximum’ performance.

Component

Long Term  
Incentive 
Plan  
(LTIP)

Purpose and  
link to strategy

Operation

Maximum  
opportunity

The normal maximum award is 
125% of salary in respect of a 
financial year. The normal maximum 
award limit will only be exceeded in 
exceptional circumstances involving 
the recruitment or retention of an 
Executive Director and is subject to 
an overall limit of 250% of salary in 
respect of a financial year. 

Where an award is structured as a 
Qualifying LTIP award, the shares 
subject to the tax-qualifying option 
part of the award are not taken into 
account for the purposes of this limit, 
reflecting the ‘scale back’ referred to 
in the ‘Operation’ column.

To incentivise 
Executive 
Directors, and to 
deliver genuine 
performance-
related pay, with a 
clear line of sight 
for executives and 
direct alignment 
with shareholders’ 
interests.

Awards will be in the form of nil-cost share 
options, conditional shares or other such form 
as has the same economic effect. Awards will 
be granted with vesting dependent on the 
achievement of performance measures set by 
the Committee, normally over at least a three-
year performance period. 

Awards will be subject to a two-year holding 
period following the end of the performance 
period, and shares will typically not be released 
to participants until the end of the holding 
period. Alternatively, awards may be granted 
on the basis that shares can be acquired 
following the end of the performance period 
but that, other than as regards sales to cover 
tax and any exercise price, shares may not be 
disposed of or otherwise dealt with until the 
end of the holding period. 

Awards may be settled in cash (or granted  
as a right to a cash amount) at the election  
of the Committee.

Awards under the LTIP may be granted on 
the basis that the number of shares shall be 
increased to reflect dividends paid over the 
period to release.

The Committee may at its discretion structure 
awards as a Qualifying LTIP award comprising 
both an HMRC tax-qualifying option and an 
LTIP award, with the vesting of the LTIP award 
scaled back to take account of any gain made 
on exercise of the tax-qualifying option. 

The Committee has discretion to amend the 
vesting outcome should any formulaic output 
not reflect the Committee’s assessment of 
overall business performance of the Company 
over the performance period.

The Committee has the right to apply malus 
provisions to reduce, cancel or impose 
further conditions on unvested awards in (but 
not limited to) the circumstances set out on 
page 58.

For up to two years following the vesting of 
a LTIP award, clawback provisions will apply 
such that the Committee may cancel an award 
that has not been released (e.g. an award 
which is subject to a holding period) or 
which has not been exercised, or require the 
repayment of some or all of the award in the 
circumstances set out on page 58.

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information58

Directors’ Remuneration Report 
continued

Circumstances in which malus and/or clawback may apply:

 → a material misstatement of the Group’s financial results;

 → an error in the information or assumptions on which the award 

was granted or vests including an error in assessing any 
applicable performance conditions;

 → a material failure of risk management by the Group;

 → serious reputational damage to the Group;

 → material corporate failure; or

 → material misconduct on the part of the participant.

Malus and clawback may be applied in respect of any tax qualifying 
option part of a Qualifying LTIP award to the extent permitted in 
accordance with the applicable legislation and HMRC practice.

Non-Executive Directors

Explanation of performance measures chosen
Performance measures are selected that are aligned with the 
performance of the Group and the interests of shareholders. 
Stretching performance targets are set each year for the annual 
bonus and LTIP awards. When setting these performance targets, 
the Committee will take into account a number of different reference 
points, which may include the Company’s business plans and 
strategy and the economic environment. Full vesting will only occur 
for what the Committee considers to be stretching performance. 

The annual bonus is based on performance measures which reflect 
the financial, operational and strategic priorities of the business  
and which may vary year-on-year to reflect the strategic direction  
of the business. 

Long-term performance measures provide a robust and transparent 
basis on which to measure the Company’s performance 
over the longer term and provide further alignment with the 
business strategy. 

Purpose and  
link to strategy

Non-Executive 
Directors’ 
fees are set 
at a level that 
reflects market 
conditions and 
is sufficient 
to attract 
individuals with 
appropriate 
knowledge and 
experience.

Approach of the Company

Fees are normally reviewed annually.

Details of the annual bonus and LTIP performance measures for 
FY19 are set out on page 66.

Fees paid to the Chairman are determined 
by the Committee. Fees paid to other Non-
Executive Directors for their services are 
approved by the Board. Fees may include 
a basic fee and additional fees for further 
responsibilities (for example, chairmanship 
of board committees or holding the office of 
Senior Independent Director). Fees are based 
on the level of fees paid to Non-Executive 
Directors serving on the board of similar-sized 
UK listed companies and the time commitment 
and contribution expected for the role. Typically, 
any fee increase will be in line with the wider 
workforce. Fee increases may be awarded 
above this level in certain circumstances such 
as (but not limited to):

 → where there has been a change in market 

practice;

 → where there has been a change in the size 

and complexity of the Company; or

 → where there has been an increase in the 

Non-Executive Director’s time commitment 
to the role.

Overall fees paid to Non-Executive Directors will 
remain within the limits set by the Company’s 
Articles of Association.

Non-Executive Directors cannot participate in 
any of the Company’s share schemes or annual 
bonus and are not eligible to join the Company’s 
pension scheme. Non-Executive Directors 
may be eligible to receive benefits such as the 
use of secretarial support, travel costs or other 
benefits that may be appropriate.

The Committee retains the ability to adjust or set different 
performance measures or targets if events occur (such as a change 
in strategy, a material acquisition and/or a divestment of a Group 
business or a change in prevailing market conditions) which cause 
the Committee to determine that the measures are no longer 
appropriate and that amendment is required so that they achieve 
their original purpose.

Awards and options may be adjusted in the event of a variation of 
share capital or a demerger, delisting, special dividend or other 
event that may affect the Company’s share price in accordance with 
the rules of the LTIP and DBP.

Policy for the remuneration of employees more generally
The Remuneration Policy applied to the Executive Directors and 
Senior Leadership Team is similar to the policy for the wider 
management team and senior functional colleagues in that a 
significant element of remuneration is dependent on Company 
and individual performance and all are typically working towards 
the same financial measures under the annual bonus. The key 
principles of the remuneration philosophy are applied consistently 
across the Group below this level, taking into account seniority and 
market practice.

Base salaries are reviewed annually and increases become effective 
from 1 July. The Committee is kept informed of salary increases 
across the wider workforce.

The Group operates a Sharesave Scheme in order to encourage 
share ownership across the wider workforce.

Illustrations of application of remuneration policy
The charts below set out for each Executive Director an illustration 
of the application for FY19 of the remuneration policy set out above. 
The charts show the split of remuneration between fixed pay, annual 
bonus (including any amount deferred under the DBP) and LTIP 
on the basis of minimum remuneration, remuneration receivable 
for performance in line with the Company’s expectations and 
maximum remuneration. The charts also show the impact of a 50% 
increase in share price on the LTIP outcome under the maximum 
remuneration illustration. 

Corporate GovernanceHSS Hire Group plc  Annual Report and Financial Statements 201859

In illustrating the potential reward, the following assumptions have been made.

Fixed pay

Fixed elements of remuneration 
only – base salary (being the 
salary as at 29 December 2018), 
benefits as disclosed in the 
single figure table on page 62 
for the year ended 29 December 
2018) and pension.

Minimum performance

Performance in line with 
expectations

Maximum performance

Maximum performance 
with assumed share price 
appreciation of 50%

Recruitment remuneration
The policy aims to facilitate the appointment of individuals of 
sufficient calibre to lead the business and execute the strategy 
effectively for the benefit of shareholders. When appointing a 
new Executive Director, the Committee seeks to ensure that 
arrangements are in the best interests of the Company and not  
to pay more than is appropriate.

The Committee will take into consideration a number of relevant 
factors, which may include the calibre of the individual, the 
candidate’s existing remuneration package, and the specific 
circumstances of the individual including the jurisdiction from  
which the candidate was recruited.

When hiring a new Executive Director, the Committee will 
typically align the remuneration package with the above Policy. 
The Committee may include other elements of pay which it 
considers are appropriate, however, this discretion is capped and is 
subject to the principles and the limits referred to below. 

 → Base salary will be set at a level appropriate to the role and the 
experience of the Executive Director being appointed. This may 
include agreement on future increases up to a market rate, in 
line with increased experience and/or responsibilities, subject  
to good performance, where it is considered appropriate.

 → Pension and benefits will be provided in line with the  

above Policy.

 → The Committee will not offer non-performance related  

incentive payments. 

Others elements may be included in the following circumstances:

 → an interim appointment being made to fill an Executive Director 

role on a short-term basis;

 → if exceptional circumstances require that the Chairman or  

a Non-Executive Director takes on an executive function on  
a short-term basis;

 → if an Executive Director is recruited at a time in the year when  
it would be inappropriate to provide a bonus or long-term 
incentive award for that year as there would not be sufficient 
time to assess performance. Subject to the limit on variable 
remuneration set out below, the quantum in respect of the 
months employed during the year may be transferred to the 
subsequent year so that reward is provided on a fair and 
appropriate basis;

Annual bonus (including any  
amount deferred under the DBP)

LTIP

No annual bonus award.

No LTIP vesting.

50% of salary awarded for 
achieving target performance. 

100% of salary awarded 
for achieving maximum 
performance. 

100% of salary awarded 
for achieving maximum 
performance.

50% of maximum award vesting 
(equivalent to 62.5% of salary) for 
achieving target performance.

100% of maximum award 
vesting (equivalent to 125% of 
salary) for achieving maximum 
performance.

100% of maximum award vesting 
(equivalent to 125% of salary) for 
achieving maximum performance 
multiplied by an assumed share 
price appreciation of 50% 
(equivalent to 187.5% of salary).

 → if the Executive Director will be required to relocate in order  
to take up the position, it is the Company’s policy to allow 
reasonable relocation, travel and subsistence payments.  
Any such payments will be at the discretion of the Committee; 

 → the Committee may also alter the performance measures, 

performance period and vesting period of the annual bonus, 
DBP or LTIP and/or the holding period applying to the LTIP,  
if the Committee determines that the circumstances of the 
recruitment merit such alteration. The rationale will be clearly 
explained in the following Directors’ Remuneration Report; and

 → the maximum level of variable remuneration which may be 
granted (excluding “buyout” awards as referred to below) is 
350% of salary. 

Any share awards referred to in this section will be granted as far as 
possible under the Company’s existing share plans. If necessary, 
and subject to the limits referred to above, recruitment awards may 
be granted outside of these plans as permitted under the Listing 
Rules which allow for the grant of awards to facilitate, in unusual 
circumstances, the recruitment of an Executive Director.

The Committee may make payments or awards in respect of hiring 
an employee to “buyout” remuneration arrangements forfeited on 
leaving a previous employer. In doing so the Committee will take 
account of relevant factors including any performance measures 
attached to the forfeited arrangements and the time over which 
they would have vested. The Committee will generally seek to 
structure buyout awards or payments on a like-for-like basis to 
the remuneration arrangements forfeited. Any such payments 
or awards are limited to the expected value of the forfeited 
awards. Where considered appropriate, such special recruitment 
awards will be liable to forfeiture or “malus” and/or “clawback” on 
early departure.

Where a position is filled internally, any ongoing remuneration 
obligations or outstanding variable pay elements shall be allowed  
to continue according to the original terms.

Fees payable to a newly-appointed Chairman or Non-Executive 
Director will be in line with the fee policy in place at the time 
of appointment.

Service contracts
Executive Directors’ service contracts are on a rolling basis and 
may be terminated on 12 months’ notice by the Company or the 
Executive. Service contracts for new Executive Directors will not 
exceed 12 months’ notice by the Company.

All Non-Executive Directors have initial fixed-term agreements with 
the Company of no more than three years. 

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information60

Directors’ Remuneration Report 
continued

Details of the Directors’ service contracts and notice periods are set out below:

Name

S Ashmore

P Quested

A Peterson 

A Burton

D Robertson

T Sweet-Escott

Commencement

1 June 2017

22 August 2016

9 February 2015

9 January 2015

9 January 2015

9 January 2015

Notice period

Unexpired term of service contract

12 months(1)

12 months(1)

N/A(2)

N/A(3)

N/A(3)

N/A(4)

N/A(1)

N/A(1)

2 years(5)

2 years(5)

2 years(5)

2 years(4)(5)

(1)  Executive Directors’ service contracts are on a rolling basis and have no defined expiry date.
(2)  Initial letter of appointment expired on 9 January 2018. A new letter of appointment was executed on 28 March 2018 to have effect from 9 January 2018  

on a continuing basis for a further 3 year term, subject to re-election at the AGM. 

(3)  Initial letter of appointment expired on 9 January 2018. New letters of appointment were executed on 28 March 2018 to have effect from 9 January 2018  

on a continuing basis for a further 3 year term, subject to re-election at the AGM. 

(4)  Under the Relationship Agreement, Exponent is able to appoint a Non-Executive Director to the Board for so long as the Exponent shareholders are entitled 
to exercise or to control the exercise of 10% or more of the votes able to be cast on all or substantially all matters at general meetings of the Company. 
Mr Sweet-Escott is Exponent’s current appointee. His contract commenced on 9 January 2015 and expired on 9 January 2018. A new three year letter of 
appointment was executed on 28 March 2018 to have effect from 9 January 2018 on a continuing basis subject to re-election at the AGM, or, earlier termination  
if the Exponent shareholders are entitled to exercise or to control the exercise of less than 10% of the votes able to be cast.

(5)  Calculated from 29 December 2018 to the expiry date of each letter of appointment (being 9 January 2021).

Payments for loss of office
The principles on which the determination of payments for loss of office will be approached are set out below:

Policy

Payment in  
lieu of notice

The Company has discretion to make a payment in lieu of notice. Such a payment would include salary and 
compensation for benefits and pension contributions for the unexpired period of notice. 

Annual bonus

This will be at the discretion of the Committee on an individual basis and the decision as to whether or not to award an 
annual bonus in full or in part will be dependent on a number of factors, including the circumstances of the individual’s 
departure and their contribution to the business during the annual bonus period in question. Any annual bonus 
award amounts paid will normally be pro-rated for time in service during the annual bonus period and will, subject 
to performance, be paid at the usual time (although the Committee retains discretion to pay the annual bonus award 
earlier in appropriate circumstances). Any bonus earned for the year of departure and, if relevant, for the prior year 
may be paid wholly in cash at the discretion of the Committee.

DBP

The extent to which any unvested award will vest will be determined in accordance with the rules of the DBP. 

Unvested awards will normally lapse on cessation of employment. However, if a participant leaves due to death, 
ill-health, injury, disability, the sale of his employer or any other reason at the discretion of the Committee, the 
Committee shall determine whether the award will vest at cessation or at the normal vesting date. In either case, 
the extent of vesting will be determined by the Committee, taking into account, unless the Committee determines 
otherwise, the period of time elapsed from the date of grant to the date of cessation relative to the deferral period. 
Awards may then be exercised during such period as the Committee determines. 

Awards (in the form of nil cost options) which have vested but remain unexercised at the date of cessation may be 
exercised if a participant leaves due to death, ill-health, injury, disability, the sale of his employer or any other reason  
at the discretion of the Committee. Awards may then be exercised for such a period as the Committee determines.

LTIP

The extent to which any unvested award will vest will be determined in accordance with the rules of the LTIP. 

Unvested awards will normally lapse on cessation of employment. However, if a participant leaves due to death, 
ill-health, injury, disability, the sale of his employer or any other reason at the discretion of the Committee, the 
Committee shall determine whether the award will be released at cessation or on the normal release date or at some 
other time (such as following the end of the performance period). In any case, the extent of vesting will be determined 
by the Committee taking into account the extent to which the performance condition is satisfied and, unless the 
Committee determines otherwise, the period of time elapsed from the date of grant to the date of cessation relative  
to the performance period. Awards may then be exercised during such period as the Committee determines. 

If a participant leaves for any reason (other than summary dismissal) after an award has vested but before it has been 
released (i.e. during a ‘holding period’), his award will ordinarily continue until the normal release date when it will be 
released to the extent it vested. The Committee retains discretion to release awards when the participant leaves.

Awards (in the form of nil cost options) which have vested and been released but remain unexercised at the date of 
cessation may be exercised if a participant leaves due to death, ill-health, injury, disability, the sale of his employer or 
any other reason at the discretion of the Committee. Awards may then be exercised for such period as the Committee 
determines. 

Corporate GovernanceHSS Hire Group plc  Annual Report and Financial Statements 201861

Policy

Change  
of control

The extent to which unvested awards under the DBP and LTIP will vest will be determined in accordance with the rules 
of the relevant plan. 

Awards under the DBP will vest in full in the event of a takeover, merger or other relevant corporate event. 

Awards under the LTIP will vest early on a takeover, merger or other relevant corporate event. The Committee will 
determine the level of vesting taking into account the extent to which the performance condition is satisfied and, unless 
the Committee determines otherwise, the period of time elapsed from the date of grant to the date of the relevant 
corporate event relative to the performance period. The Committee has discretion under the rules of the LTIP to vest 
awards on a different basis. 

Mitigation

The Committee’s practice is that if an Executive Director’s employment is terminated any compensation payment 
will be calculated in accordance with normal legal principles including the application of mitigation to the extent 
appropriate to the circumstances of the termination. 

There is a mechanism within the service contracts to reduce termination payments by up to 50% where the Executive 
Director commences alternative employment during the notice period. 

Other payments Payments may be made either in the event of a loss of office or a change of control under the Sharesave Scheme, 

which is governed by its rules and the legislation relating to such tax-qualifying plans. There is no discretionary 
treatment for leavers or on a change of control under this scheme.

In appropriate circumstances, payments may also be made in respect of accrued holiday, outplacement and  
legal fees.

Where a buy-out award is made under the Listing Rules then the 
leaver provisions would be determined at the time of the award.

The Committee reserves the right to make additional exit payments 
where such payments are made in good faith in discharge of an 
existing legal obligation (or by way of damages for breach of such 
an obligation) or by way of settlement or compromise of any claim 
arising in connection with the termination of a Director’s office 
or employment. 

Where the Committee retains discretion it will be used to provide 
flexibility in certain situations, taking into account the particular 
circumstances of the Director’s departure and performance.

There is no entitlement to any compensation in the event of  
Non-Executive Directors’ fixed-term agreements not being renewed 
or the agreement terminating earlier.

Existing contractual arrangements
The Committee retains discretion to make any remuneration 
payment or payment for loss of office outside the policy in 
this report:

 → where the terms of the payment were agreed before the policy 

came into effect;

 → where the terms of the payment were agreed at a time when the 
relevant individual was not a Director of the Company, and in the 
opinion of the Committee, the payment was not in consideration 
of the individual becoming a Director of the Company; and

 → to satisfy contractual arrangements under legacy remuneration 

arrangements.

The Committee may make any remuneration payment or payment 
for loss of office to satisfy awards granted as referred to in the 
circulars relating to the Company’s General Meetings held on 
10 August 2017 and 7 August 2018. 

For these purposes, payment includes the satisfaction of awards of 
variable remuneration, and in relation to an award over shares the 
terms of the payment are agreed at the time the award is granted.

Consideration of employment conditions  
elsewhere in the Company
When making remuneration decisions for the Executive Directors 
and Senior Leadership Team, the Committee takes into account 

pay practices and policies across the wider workforce. This includes 
the general basic salary increase, remuneration arrangements 
and employment conditions. Whilst not specifically consulted 
on Executive Director remuneration, feedback from employees 
is gathered through the colleague engagement survey and our 
‘Your Say’ initiative that encourages feedback from all areas of the 
business on any subject.  

Shareholder views
The Committee is committed to an ongoing dialogue with 
shareholders and welcomes feedback on Executive and  
Non-Executive Directors’ remuneration. 

Shareholding guidelines
In order to further align the Executive Directors’ long term interests 
with those of shareholders, share ownership guidelines are in place 
that require the CEO and other Executive Directors to build up and 
maintain (as relevant) a shareholding in the Company equivalent in 
value to 200% and 125% of annual salary respectively. Any newly 
appointed CEO will be required to build up a shareholding in the 
Company equivalent in value to 125% of annual salary over a 
five year period commencing from the date of their appointment 
and 200% of annual salary as soon as possible after that. 
Other appointments to the Board will be required to build up  
a shareholding in the Company equivalent in value to 125% of 
annual salary over a five year period commencing from the date  
of their appointment. 

The Committee has adopted, with effect from 1 January 2019, a 
post-cessation shareholding requirement. This requires that:

 → unvested awards under the DBP which are capable of vesting 

following cessation, will vest at the normal vesting date;

 → unvested awards under the LTIP which are capable of vesting 

following cessation, will be released at the normal release date; 
and

 → vested awards subject to a holding period will be released at the 

normal release date.

This post-cessation shareholding requirement may be relaxed or 
waived by the Committee in appropriate circumstances, which 
would typically only be in the event of cessation on compassionate 
grounds and not be in the event of retirement.

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information62

Directors’ Remuneration Report 
continued

Annual Report on Remuneration
The following section provides detail in respect of remuneration paid to Directors during the year in line with the Remuneration Policy 
approved by shareholders at the FY16 AGM. 

Single figure table
The following table sets out total remuneration for each Director in respect of FY18 and FY17:

Salary and fees
£000

Benefits
£000

Annual bonus
£000

LTIP
£000

Pension
£000

Total remuneration
£000

FY18

FY17

FY18

FY17

FY18

FY17

FY18

FY17

FY18

FY17

FY18

FY17

Executive Directors

Steve Ashmore(1)

Paul Quested

Non-Executive  
Directors

Alan Peterson

Amanda Burton

Douglas Robertson

Thomas Sweet-Escott(2)

Total (Executive  
and Non-Executive  
Directors)

363

262

210

260

20

17

12

24

263

190

150

150

50

50

40

50

50

40

–

–

–

–

–

–

–

–

–

–

–

–

915

760

37

36

453 

–

–

–

–

–

–

–

1

1

–

–

–

–

2

–

–

–

–

–

–

–

31

24

–

–

–

–

18

24

678

494

240

308

–

–

–

–

150

150

50

50

40

50

50

40

55

42

1,462

838

(1)  Steve Ashmore was appointed as CEO with effect from 1 June 2017. The figures in the table above for FY17 therefore reflect his remuneration earned from this 

date until the end of FY17.

(2)  Thomas Sweet-Escott’s fee is paid directly to Exponent.

The figures in the table above are derived from the following:

Salary and fees

The amount of salary/fees received in the year (from the date of appointment for Directors who joined during  
the year).

Benefits

Annual bonus

Pension

The taxable value of benefits received in the year (from the date of appointment for Directors who joined during 
the year). These are principally medical insurance, company car or car allowance.

The annual bonus is the cash value of the bonus earned in respect of the year (from the date of appointment for 
Directors who joined during the year). 

The pension figure represents the Company’s contributions to the defined contribution scheme and any cash 
payment in lieu of pension contributions made in the year (from the date of appointment for Directors who joined 
during the year). 

Additional disclosures in respect of the single figure table
Base salary
Details of annual base salaries for Executive Directors for FY18 and FY17 are set out below.

Executive Directors

Steve Ashmore(1)

Paul Quested

Base salary 
at
29 December 
2018
£000

Base salary 
 at 
30 December 
2017
£000

367.5

265.0

360.0

260.0

(1)  Steve Ashmore was appointed as CEO with effect from 1 June 2017.

FY18 annual bonus 
The maximum annual bonus opportunity for FY18 was maintained at 100% of salary. The bonus was set subject to stretching performance 
measures based on core hire rental revenue growth (30% of the overall opportunity), Adjusted EBITDA performance (30% of the overall 
opportunity), Net Leverage Ratio (30% of the overall opportunity), and a reduction in RIDDORs (10% of the overall opportunity), These bonus 
measures reflect the KPIs of the business and support the strategy of growth, profit improvement and balance sheet strength. 

In the event that Executive Directors are awarded an annual bonus in excess of 50% of the maximum annual bonus opportunity for that 
year, they are required to defer any annual bonus award earned in excess of 50% of the maximum award into shares over a two-year 
period. Deferred shares are not subject to any additional performance measures after the application of the performance measures which 
determines the amount of annual bonus award earned.

Corporate GovernanceHSS Hire Group plc  Annual Report and Financial Statements 201863

The following table sets out the bonuses earned by the Executive Directors for FY18 and how this reflects performance for the year.

Performance measure

Core hire rental growth

Adjusted EBITDA

Net Leverage Ratio (Net Debt/Adjusted EBITDA)

Reduction in RIDDORs

Total

Proportion paid in cash

Proportion to be deferred into shares over a two-year period

Proportion  
of bonus 
determined  
by measure

30%

30%

30%

10%

100%

Target 
performance

Maximum 
performance

Actual 
performance

Bonus earned 
(% of salary)

£190m

£71.5m

3.4x

25%

£194m

£74.5m

3.24x

24%

£190.6m

£73.4m

3.34x

20%

17%

24%

21%

10%

72%

50%

22%

Long term incentives vesting in respect of FY18
LTIP awards granted on 7 April 2016 were subject to EPS and ROCE performance measures. The performance targets and actual 
performance outcome is provided in the table below.

Adjusted EPS element (75% of award)

ROCE element (25% of award)

FY18 Adjusted EPS

Vesting percentage

FY18 ROCE

Vesting percentage

Threshold

Target

Stretch

Maximum

Straight-line vesting between points

Actual performance

Vesting outcome

11p

12p

13.5p

15p

3.81p

0%

25.0% Threshold

50.0% Target

75.0% Maximum

100.0% Straight-line vesting between points 

Actual performance

Vesting outcome

16.5%

17.4%

18.0%

16.2%

0%

25.0%

50.0%

100.0%

Long term incentives granted during FY18 
The Company received shareholder approval via a General Meeting on 7 August 2018 to grant an exceptional long term incentive award 
to the Executive Directors (and the wider leadership team) outside of the current Directors’ Remuneration Policy. The awards, which are 
structured as market value share options, will vest subject to the achievement of a challenging share price performance measure over a four 
year period ending with FY21. The participant can elect to bring the performance period to an early close at either 31 December 2020 or 
30 June 2021. At this point the performance assessment would take place to determine the vesting outcome, with any awards which do not 
vest lapsing at that time. In any circumstance, the shares which vest will not be released until after results have been announced for FY22. 

The awards have been designed to align the variable remuneration of the Executive Directors (and the wider leadership team) with strong 
financial and business performance, promoting the long term success of the Company and the creation of long term shareholder value. 

Details of the awards granted to Executive Directors in FY18 are set out below.

Steve Ashmore

Steve Ashmore

Paul Quested

Paul Quested

Type of award

Number of shares 

Face value at grant(1)

Exercise price

% of award  
vesting at threshold

LTIP

CSOP(2)

LTIP

CSOP(2)

5,415,255

84,745

3,165,255

84,745

£1,624,576 

£30,000

460% of salary

£949,576

£30,000

380% of salary

30p

35.4p

30p

35.4p

25%

25%

25%

25%

(1)  The average share price over the five dealing days prior to the grant date (8 October 2018) was used to determine the face value of the CSOP awards in 

accordance with HMRC requirements.

(2)  A proportion of the awards were granted in the form of HMRC tax-qualifying market value share options which are subject to the same performance measures as 

apply to the LTIP awards.

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information64

Directors’ Remuneration Report 
continued

The awards are subject to a share price performance measure as follows:

Threshold

Target

Maximum

Average 3 month share 
price at the end of the 
performance period

Vesting 
percentage

£1.00

£1.15

£1.30

25%

50%

100%

Straight-line vesting in between points. No vesting below threshold performance. 

The Remuneration Committee may reduce the vesting if it considers that it is not supported by an improvement in underlying business 
performance, taking into account such factors as the Remuneration Committee determines, which may include the extent to which the 
2020 business performance objectives have been satisfied. 

A cap of £4 per share will apply to the value which can be delivered under the awards (subject to any adjustment to reflect any variation in 
the Company’s share capital).

The awards may only be exercised if the awards granted in FY17 have lapsed in full or have been irrevocably released prior to their exercise. 
The awards will lapse in full should any of the awards granted in FY17 vest.

Payments made to former Directors and payments for loss of office during the year
There were no payments made to former Directors and no payments made for loss of office during the year.

Directors’ share interests
The Committee has adopted a shareholding guideline for Executive Directors in accordance with which the Chief Executive Officer is required 
to build up and maintain a shareholding in the Company at least equivalent in value to 200% of annual salary, and other Executive Directors 
are required to build up and maintain a shareholding in the Company equivalent in value to 125% of annual salary. Since joining the Group in 
May 2017, the Chief Executive Officer has built his shareholding in the Company from 0% to 29.3% of annual salary and under the guidelines 
has until 31 May 2022 to build his shareholding to 125% of his annual salary (and to 200% of his annual salary as soon as possible following 
31 May 2022). Since joining the Group in August 2016, the Chief Financial Officer has built his shareholding in the Company from 0% to 6.1% 
of annual salary and under the guidelines has until 21 August 2021 to build his shareholding to 125% of his annual salary. 

The interests of the Directors and their connected persons in the Company’s ordinary shares as at 29 December 2018 were as follows: 

Type

Owned outright

Executive Directors
Steve Ashmore

Paul Quested

Shares
FY17 LTIP (market value share options)(1)(5)
FY17 CSOP options(2)
FY18 LTIP (market value share options) (3)(5)
FY18 CSOP options(4)(5)

Shares
FY16 LTIP (nil-cost share options)(6)
FY16 SAYE options(7)
FY17 LTIP (market value share options) (1)(5)
FY17 CSOP options(2)
FY18 LTIP (market value share options) (3)(5)
FY18 CSOP options(4)(5)

Non-Executive Directors

Alan Peterson
Amanda Burton

Douglas Robertson

Shares
Shares

Shares

313,479
–

–
–

47,000
–
–
–

–
–

937,217
35,714

9,523

Unvested and 
subject to 
performance 
conditions

Unvested and 
not subject to 
performance 
conditions

Total as at  
29 December 
2018

–
2,849,708
55,555
5,415,255 
84,745

–
263,376
–
1,404,094
55,555
3,165,255
84,745

–
–

–
–
15,597
–

313,479
2,849,708
55,555
5,415,255
84,745

47,000
263,376 
15,597
1,404,094
55,555 
3,165,255
84,745

–
–

–

–
–

–

937,217
35,714

9,523

(1)  FY17 LTIP awards granted at an exercise price of 57p will vest subject to a EPS performance measure over a four-year period ending with FY20.
(2)  FY18 LTIP awards granted at an exercise price of 30p will vest subject to a share price performance measure as set out above.
(3)  FY18 CSOP options granted at an exercise price of 35.4p per share will vest subject to a share price performance measure as set out above.
(4)  As discussed above, the FY18 LTIP and FY18 CSOP awards may only be exercised if the FY17 LTIP awards have lapsed in full or have been irrevocably released 

prior to their exercise. The FY18 LTIP and FY18 CSOP awards will lapse in full should the FY17 LTIP awards vest.

(5)  FY16 LTIP awards are subject to EPS and ROCE performance measures over a three-year period ending with FY18. These performance measures will not be met 

and the awards will lapse in 2019. 

(6)  FY16 SAYE options granted at an exercise price of 57.7p per share.

Corporate GovernanceHSS Hire Group plc  Annual Report and Financial Statements 2018 
 
 
 
 
 
65

As at 3 April 2019, the Company has not been advised of any changes to the interests of the Directors and their connected persons as set 
out in this table. 

Thomas Sweet-Escott holds no direct interest in the Company’s ordinary shares. However, he has an indirect interest in the Company’s 
ordinary shares as a result of his interest in Exponent.

The disclosures on Directors’ remuneration set out on pages 62 to 65 have been audited as required by the Companies Act 2006.

Performance graph and historical Chief Executive Officer remuneration outcomes
The graph below shows the total shareholder return (TSR) performance for the Company’s shares in comparison with the FTSE SmallCap 
Index for the period from Admission to 29 December 2018. The Company is a constituent of this Index and as such it has been selected as 
an appropriate comparator group. For the purposes of the graph, TSR has been calculated as the percentage change during the period in 
the market price of the shares, assuming that dividends are reinvested. The graph shows the value, by 29 December 2018, of £100 invested 
in the Group over the period compared with £100 invested in the FTSE Small Cap Index.

)

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r
u
t
e
r

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e
d
o
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e
r
a
h
s

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a
t
o
T

150

120

90

60

30

0

Feb 15

Jun 15

Oct 15

Feb 16

Jun 16

Oct 16

Feb 17

Jun 17

Oct 17

Feb 18

Jun 18

Oct 18

HSS

FTSE SmallCap

The table below shows details of the total remuneration, annual bonus and LTIP vesting (as a percentage of the maximum opportunity) for 
the Chief Executive Officer for FY15 to FY18. 

CEO 

FY15/Chris Davies(2)

FY15/John Gill(3)

FY16/John Gill(3)

FY17/John Gill(3)

FY17/Steve Ashmore(4)

FY18/Steve Ashmore(4)

Total 
remuneration 
£000

Annual bonus 
as a %  
of maximum 
opportunity

LTIP as a %  
of maximum 
opportunity(1)

297

90

381

150

240

677

–

7.1%

–

–

–

71.9%

N/A

N/A

N/A

N/A

N/A

0%

CEO pay increase in relation to all employees 

Salary(1)

Benefits(1),(3)

Annual bonus

CEO

7.4%

0.0%

N/A(4)

Wider 
workforce

2.0%(2)

0.0%

N/A(4)

(1)  Steve Ashmore received a salary increase of 2% on 1 July 2018. The change 
in the table relating to CEO salary and benefits is substantially due to the 
change in CEO in 2017. John Gill resigned as a Director with effect from 
23 May 2017. Steve Ashmore was appointed as CEO with effect from  
1 June 2017. For the purposes of the above table, salary and benefits for 
FY17 is based on a combination of the salary and benefits received by  
Steve Ashmore and John Gill in FY17.

(1)  There were no LTIPs capable of vesting in respect of performance ending  

(2)  The wider workforce received a 2.5% pay increase in addition to 

in FY15, FY16 and FY17.

(2)  The table shows the remuneration for Chris Davies in the period 

from the start of FY15 until he resigned as a Director with effect from 
25 September 2015.

(3)  The table shows the remuneration for John Gill in the period from the date 
of his appointment as CEO with effect from 25 September 2015 until he 
resigned as a Director with effect from 23 May 2017.

(4)  The table shows the remuneration for Steve Ashmore in the period from the 

date of his appointment as CEO with effect from 1 June 2017 until the end 
of FY18.

CEO pay increase in relation to all employees
The table below sets out in relation to salary, taxable benefits and 
annual bonus, the percentage change in pay for Steve Ashmore and 
the average percentage change for the wider workforce. For these 
purposes, the wider workforce includes all Group employees who 
were continuously employed by the Group during FY18 and FY17 
but excludes Executive and Non-Executive Directors.

increases implemented where team members were promoted, took on 
additional responsibilities or received a rise in line with National Minimum 
Wage legislation.

(3)  Taxable value of benefits received in the year comprising medical insurance 

and company car or car allowance. 

(4)  As no annual bonuses were awarded in respect of FY17.

Spend on pay and distributions to shareholders
The following table sets out the overall expenditure on pay (as a 
whole across the organisation) and the amount of distributions 
to shareholders in the form of dividends and share buybacks in 
respect of FY17 and FY18. The Board is currently focused on 
reducing Net Debt as part of its strategic priorities and, after careful 
consideration, believes it is in the best interests of the shareholders 
to not pay dividends at the present time.

The Board will re-evaluate this position once the net debt leverage 
falls below 2.5x.

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information 
 
 
 
 
66

Directors’ Remuneration Report
continued

£000 

Dividends and share 
buybacks

Overall expenditure on 
pay

Year ended  
29 December 
2018

Year ended  
30 December 
2017

Percentage 
change

ROCE element (25% of award)

Threshold

nil

nil

N/A

Target

Maximum

94,358

89,712

5.2%

Straight-line vesting between points

Vesting percentage

25%

50%

100%

20.0%

22.4%

24.0%

Implementation of Directors’ Remuneration Policy for FY19
The Company is required to seek a binding vote on its 
Remuneration Policy at the 2019 AGM. The Policy is not materially 
changing from the Policy adopted in 2016. Information on how the 
Company intends to implement the new Directors’ Remuneration 
Policy for FY19 is set out below.

Salary/fees and benefits
In line with the salary review timetable for all other employees, 
the Executive Directors’ base salaries will be reviewed during 
June 2019, with any changes taking effect from 1 July 2019. 
Non-Executive Directors’ fees will be reviewed during the year. 
Any increase to any Executive Director’s salary or Non-Executive 
Director’s fee is expected to be modest and will be in line with the 
range of salary increases awarded to other employees in the Group. 

Annual bonus
The maximum annual bonus opportunity for FY19 will remain at 
100% of salary. The FY18 bonus structure will largely be maintained 
and the bonus will be subject to stretching performance measures 
based on Adjusted EBITDA performance (50% of the overall 
opportunity), core hire rental revenue growth (20% of the overall 
opportunity), Net Leverage Ratio (Net Debt/Adjusted EBITDA) (20% 
of the overall opportunity), and a reduction in RIDDORs (10% of the 
overall opportunity),

The Committee considers that the performance targets should 
remain confidential to the Company as they give our competitors 
an insight into our plans and expectations. However each of the 
targets (which have been set by reference to the FY19 budget and 
require outperformance of the budget for the maximum bonus to be 
earned) will be fully disclosed in the FY19 Directors’ Remuneration 
Report on the same basis as the FY18 disclosure set out on pages 
62 and 63. 

LTIP
It is the Committee’s intention to grant FY19 LTIP awards as set 
out under the Remuneration Policy. The maximum opportunity 
will be up to 125% of salary. The LTIP Awards will be subject to an 
Adjusted EPS performance measure (as regards 75% of the award) 
and a ROCE performance measure (as regards 25% of the award). 
Performance will be assessed over a three-year performance 
period, and any awards which vest will be subject to a further two-
year holding period. The performance targets are currently under 
review. Full details of the performance targets will be provided at  
the time that the LTIP awards are granted.

Adjusted EPS element (75% of award)

Threshold

Target

Maximum

Straight-line vesting between points

Vesting percentage

25.0%

50.0%

100.0%

4.0p

5.4p

9.0p

Adjusted EPS remains a critical KPI for the Company supporting 
our focus on profitability and growth. ROCE is aligned with our 
strategic focus on capital efficiency and the ongoing drive for 
operational efficiency.

Statement of voting at last AGM and General Meeting
The following table sets out actual voting in respect of the 
resolutions to approve the Remuneration Policy and Annual Report 
on Remuneration at the Company’s AGM.

Resolution

Votes for

Remuneration 
Policy (FY16 AGM) 113,407,717

% of 
vote

Votes 
against

% of 
vote

Votes 
withheld

99.96 41,198

0.04

476

Annual Report 
on Remuneration 
(FY18 AGM)

132,564,675

99.99 12,987

0.01

4,760

The following table sets out actual voting in respect of the resolution 
to grant an exceptional long term incentive award to the Executive 
Directors outside of the current Directors’ Remuneration policy at a 
General Meeting held on 7 August 2018

Resolution

Votes for

% of 
vote

Votes 
against

% of 
vote

Votes 
withheld

FY18 exceptional 
long term  
incentive award

132,564,675

99.98 24,951

0.02

5,736

Consideration by the Directors of matters relating to 
Directors’ remuneration
The Remuneration Committee is composed of the Company’s 
Independent Non-Executive Directors, Amanda Burton (Chair)  
and Douglas Robertson. 

The Remuneration Committee meets as often as is deemed 
necessary, but in any event at least three times a year. 
The Committee’s key responsibilities include:

 → reviewing the appropriateness of the Group’s Remuneration 

Policy;

 → considering all elements of individual remuneration for the 

executive management group, including base salary, bonuses 
and performance-related pay, discretionary payments, pension 
contributions, benefits in kind and share options or their 
equivalents;

 → formulating performance criteria in relation to performance-

related pay;

 → reviewing terms and conditions and ensuring clawback or other 

provisions are in place so as not to reward failure;

 → administering company share schemes as required; and

 → ensuring compliance with Governance Code and disclosure 

requirements.

Corporate GovernanceHSS Hire Group plc  Annual Report and Financial Statements 2018 
67

Advisers to the Remuneration Committee
During FY18, the Committee received independent advice from 
Deloitte LLP in relation to the Committee’s consideration of matters 
relating to Directors’ remuneration. Deloitte’s fees including VAT, 
for this advice during the year were £31,620 (FY17: £22,020), 
charged on a time and disbursements basis or fixed fee depending 
on the nature of the project. Deloitte also provided advice to the 
Company during the year in relation to share plans. Deloitte is a 
founder member of the Remuneration Consultants Group and as 
such voluntarily operates under its Code of Conduct in relation to 
executive remuneration in the UK. The Remuneration Committee  
is satisfied that all advice received was objective and independent.

Approval
This Report was approved by the Board on 3 April 2019 and signed 
on its behalf by:

Amanda Burton 
Chair of the Remuneration Committee 
3 April 2019

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information68

Other Statutory Disclosures

The table below details where certain other information, including 
non-financial information, which forms part of the Directors’ report, 
can be found within this Annual Report:

Information

Dividends

Directors’ powers

Directors’ indemnities

Statement on disclosure  
of information to the auditor

Greenhouse gas emissions

Location within Annual Report

Chairman’s Statement (page 7)

Page 68

Page 68

Corporate Governance  
(page 46)

Corporate Responsibility  
(page 36)

Political donations and expenditure Page 68

Anti-corruption and anti-bribery

Page 27

Financial instruments

Events and developments 
impacting the Company

Page 68

Page 68

Acquisition of own shares

Page 68

Description of business model

Page 4 and 5

Non-financial key performance 
indicators

Page 21

Human rights

Page 34 and 35

Equality and diversity

Employee involvement

Impact of change of control/
takeover bid

Directors’ interests

Share capital

Page 68

Page 69

Page 69

Directors’ Remuneration 
Report (pages 64 and 65)

Note 22 to the Financial 
Statements (page 111)

Restrictions on share transfers

Page 69

Significant shareholders

Relations with shareholders 
(page 46)

Shares related to employee share 
schemes

Page 69

Voting rights and restrictions

Agreements between holders  
of securities

Appointment and replacement  
of Directors

Amendments to the Company’s 
Articles of Association

Page 70

Page 70

Page 70

Page 70

Directors’ powers
At the AGM to be held on 20 June 2019, shareholders will be 
asked to renew the Directors’ power to allot shares, grant rights 
to subscribe for or convert any security into shares or buy back 
shares in the Company and to renew the disapplication of pre-
emption rights.

Directors’ indemnities
In addition to the indemnity provisions in their Articles of Association, 
the Company and other Group companies have entered into a 
direct indemnity agreement with each of the Directors and certain 
other officers or senior employees of the Group. These indemnities 
constitute qualifying indemnities for the purposes of the Companies 
Act 2006 (the Act) and remain in force at the date of approval of 
this Report without any payment having been made under them. 
The Company maintains Directors’ and officers’ liability insurance 
which gives appropriate cover for legal action brought against 
its Directors.

Political donations and expenditure
At the AGM held on 21 June 2018, the Company and its subsidiaries 
were authorised to make certain political donations or incur political 
expenditure. No political expenditure was made by the Company or 
its subsidiaries during the FY18 year (FY17: £nil).

Financial instruments
Information on the Group’s financial risk management objectives 
and policies and the exposure of the Group to market risk, credit 
risk, liquidity risk and cash flow risk is provided in note 25 of the 
Financial Statements on pages 115 and 116.

Events and developments impacting the Company 
The likely future developments of the Company and Group are 
referred to in the Chief Executive Officer’s Review on page 11 in the 
Strategic Report. 

Acquisition of own shares
At the AGM held on 21 June 2018, the Company was authorised  
to make market purchases of up to 17,020,714 of its ordinary shares. 
The Company has made no purchases of its own ordinary shares 
pursuant to this authority. This authority expires at the close of  
the 2019 AGM. A special resolution will be proposed at this year’s 
AGM to authorise the Company to make market purchases of up  
to 17,020,714 ordinary shares.

Equality and diversity
The Group is committed to developing colleagues and encourages 
everyone to progress and develop. All training is based on 
colleagues’ individual development needs and the requirements of 
the role. Provisions are made to ensure that all part-time colleagues 
have equal access to training and development opportunities. 

The Group’s policy is to recruit and promote based on an 
individual’s skills, qualifications and experience. No candidate, 
whether internal or external, will be discriminated against in respect 
of age, sex, sexual orientation, disability, race, religion, or beliefs, or 
on any other criteria unrelated to an individual’s ability to perform in 
the role. 

If a colleague becomes disabled during employment, the Group 
makes every effort to enable them to continue in employment by 
making reasonable adjustments in the workplace and providing 
retraining for alternative work where necessary.

Corporate GovernanceHSS Hire Group plc  Annual Report and Financial Statements 201869

The Group is committed to ensuring that the abilities of all of 
its colleagues are recognised and valued at all levels of the 
organisation through:

 → focusing on what people can do rather than on what  

they cannot;

 → challenging stereotypes about people with disabilities; and

 → making appropriate adjustments in the workplace to support 
colleagues with disabilities to achieve their full career potential.

Impact of change of control/takeover bid
There are no agreements between the Company and its Directors 
or employees providing for compensation for loss of office or 
employment (whether through resignation, purported redundancy or 
otherwise) that occurs because of a change of control/takeover bid.

A number of the Group’s funding agreements contain change of 
control provisions. These are summarised in the table below:

Funding agreement

Summary of change of control provision

Term facility

Revolving Credit Facility

Finance leases (from various 
finance providers)

Following a change of control  
the Group would be required to 
offer to repay the outstanding 
sums including an amount 
to cover accrued and unpaid 
interest, if any, to the date of the 
facility would roll into its next 
interest period.

Following a change of control all 
outstanding amounts, together 
with accrued interest, would 
become immediately due  
and payable.

Certain of the Group’s finance 
leases have conditions where a 
change of control could lead to 
early repayment.

Restrictions on share transfers
Certificated shares
The Board may, in its absolute discretion, refuse to register the 
transfer of a certificated share which is not a fully paid share, 
provided that the refusal does not prevent dealings in shares in 
the Company from taking place on an open and proper basis. 
The Board may also refuse to register the transfer of a certificated 
share unless the instrument of transfer is (i) lodged, duly stamped (if 
stampable), at the office or at another place appointed by the Board 
accompanied by the certificate for the share to which it relates 
and such other evidence as the Board may reasonably require to 
show the right of the transferor to make the transfer; (ii) is in respect 
of one class of share only; and (iii) is in favour of not more than 
four transferees.

Uncertificated shares
Subject to the provisions of the Uncertificated Securities Regulations 
2001, the Board may permit the holding of shares in any class of 
shares in uncertificated form and the transfer of title to shares in that 
class by means of a relevant system and may determine that any 
class of shares shall cease to be a participating security.

Shares related to employee share schemes
No shares have been issued in relation to employee share  
schemes, although options have been issued under the Sharesave 
scheme and senior management long-term incentive schemes  
(as detailed earlier).

The Group will not include any discriminatory or subjective criteria 
in job descriptions or job advertisements. All recruitment will be 
made solely on the basis of competence, experience and skill. 
Where an applicant has a disability consideration will be given 
as to whether any adjustments can be made to accommodate 
individual requirements.

The Group is committed to improving the diversity of its workforce 
at all levels with a view to reflecting the communities it serves and 
promotes an understanding and awareness of diversity and having 
respect for all in its training and development material. 

Performance reviews are completed with the focus for every 
colleague being on measuring job performance and each 
individual’s training requirements.

Employee involvement
The Company is committed to communicating and engaging 
colleagues and uses a variety of channels to do so including the 
intranet (HSS World) that is regularly updated and available on 
PCs at all locations; its internal newsletter (HIYA!), that reports on 
recent news, developments, initiatives and events in the business 
which is circulated a minimum of four times annually and delivered 
to all locations; a weekly email ‘bulletin’ supplementing this with 
operational and functional information, that is required to be printed 
and displayed on all notice boards where colleagues may not have 
immediate access to email. Conferences, senior management 
roadshows, meetings and conference calls also form a regular 
communication channel across the Group. We seek to ensure 
that the methods used for disseminating information to colleagues 
are both effective and take into account any confidentiality 
requirements. The Company also sends certain correspondence  
of high importance by mail to colleagues’ home addresses. 

The Company’s financial results and performance are regularly 
communicated via a number of mechanisms, for example the 
update and provision of information to senior colleagues on the 
same day that announcements are made to investors at the half-
year and full-year with summary information being cascaded to 
all colleagues and supplements in the Company newsletter HIYA!. 
At the senior colleague conference calls, there is an opportunity to 
ask questions of the executive. Blogs and announcements are also 
made Company-wide from our CEO via email providing the top-level 
results and factors contributing to our performance. 

We conduct colleague engagement surveys and follow up with 
localised focus groups, to gain more detailed colleague feedback 
and support a “You Said We Did” approach for targeted change that 
progresses our commitment to make HSS a great place to work.

Colleagues are consulted formally on issues where their interests 
are affected via consultation processes led by management and 
are asked to give feedback. Colleagues are also invited to provide 
feedback and ideas or raise issues via online communications forum 
‘Yammer’. 

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information70

Other Statutory Disclosures 
continued

Voting rights and restrictions
Subject to the rights or restrictions set out below or detailed in the 
Notice of AGM, on a show of hands every member who is present 
in person shall have one vote and on a poll every member present in 
person or by proxy shall have one vote for every share of which he 
is the holder.

No member shall be entitled to vote at any general meeting in 
respect of a share unless all monies presently payable by him in 
respect of that share have been paid.

If at any time the Board is satisfied that any member, or any 
other person appearing to be interested in shares held by such 
member, has been duly served with a notice under Section 793 
of the Act and is in default for the prescribed period in supplying 
to the Company the information thereby required, or, in purported 
compliance with such a notice, has made a statement which is 
false or inadequate in a material respect, then the Board may, in its 
absolute discretion at any time thereafter by notice to such member, 
direct that, in respect of the shares in relation to which the default 
occurred, the member shall not be entitled to attend or vote either 
personally or by proxy at a general meeting or at a separate meeting 
of the holders of that class of shares or on a poll.

The Notice of AGM specifies deadlines for exercising voting rights 
and appointing a proxy or proxies to vote in relation to resolutions 
to be passed at the AGM. All proxy votes are counted and the 
numbers for, against or withheld in relation to each resolution are 
announced at the AGM and published on the Company’s website 
after the meeting.

Under the Financial Conduct Authority (FCA) rules, the election or 
re-election by the shareholders of an Independent Non-Executive 
Director must be approved by an ordinary resolution of the 
shareholders and separately approved by those shareholders who 
are not controlling shareholders (the independent shareholders). 

As a result, by virtue of Exponent’s 50.34% shareholding in the 
Company, any votes by Exponent on any resolutions relating to the 
election or re-election of Independent Non-Executive Director(s) will 
not be counted for the purposes of approving those resolutions.

Agreements between holders of securities
The Company is not aware of any agreements between holders of 
securities that may result in restrictions on the transfer of securities 
or on voting rights.

Appointment and replacement of Directors
Unless otherwise determined by ordinary resolution, the number 
of Directors shall be not less than two but shall not be subject to 
any maximum in number. Directors may be appointed by ordinary 
resolution of shareholders or by the Board.

Under the Relationship Agreement, Exponent is able to appoint a 
Non-Executive Director to the Board for so long as the Exponent 
Shareholders are entitled to exercise or to control the exercise of 
10% or more of the votes able to be cast on all or substantially all 
matters at general meetings of the Company. Mr Sweet-Escott 
is the current appointee. In addition, in accordance with the 
Relationship Agreement, Exponent has appointed an observer  
to attend Board meetings.

At every AGM all Directors at the date of the Notice of AGM  
shall retire from office and resolutions for the re-appointment of 
those Directors who wish to be re-appointed shall be put to the 
meeting. All appointments are subject to the Company’s Articles  
of Association and the annual re-election by shareholders.

The Company may remove any Director from office, and appoint 
another person in place of a Director removed from office, both by 
ordinary resolution. 

A person ceases to be a Director as soon as:

 → he/she ceases to be a Director by virtue of any provision of the 

Act or is prohibited from being a Director by law;

 → he/she is subject to a bankruptcy order or compounds with  

his/her creditors generally;

 → he/she becomes physically or mentally incapable of acting as  
a Director and may remain so for more than three months;

 → he/she resigns or retires;

 → he/she is absent for more than six consecutive months without 

permission of the Board from meetings of the Board held during 
that period and the Board resolves that his/her office be 
vacated; or

 → he/she receives notice signed by not less than three-quarters  
of the other Directors stating that that person should cease to 
be a Director.

Amendments to the Company’s Articles of Association
The Company’s Articles of Association may only be amended by the 
passing of a special resolution at a general meeting of shareholders.

Daniel Joll 
Company Secretary
3 April 2019

Disclosures required by Listing Rule 9.8
Listing Rule 9.8 requires that certain information is disclosed 
within the Annual Report. The table below sets out the required 
information and its location within this document, where applicable. 

Listing Rule

Information

Location

LR 9.8.4(R)(4)

Long-term  
incentive schemes

LR 9.8.4(R)(14) Agreement with  

controlling shareholders

No further LR 9.8.4 disclosures are required.

Directors’ 
Remuneration Report 
(pages 52 to 67)

Pages 42 and 70  
(see below)

As required by LR 9.2.2ADR the Company has entered into a 
Relationship Agreement with Exponent (see pages 42 and 70 
for further details on this agreement). The Board of Directors 
confirms that:

 → the Company has complied with the independence provisions 

included in this Relationship Agreement;

 → so far as the Company is aware, Exponent and its associates 

have complied with the independence provisions included within 
the Relationship Agreement; and

 → so far as the Company is aware, Exponent has complied with 
the procurement obligation included within the Relationship 
Agreement.

This Statement in respect of LR 9.8.4R(14) was approved by the 
Board of Directors on 3 April 2019 and is signed on its behalf by:

Steve Ashmore
Director 
3 April 2019

Corporate GovernanceHSS Hire Group plc  Annual Report and Financial Statements 2018Directors’ Responsibility Statement

71

Directors’ responsibilities pursuant to Disclosure and 
Transparency Rule around Periodic Financial Reporting 
(DTR4)
Each of the Directors, whose names and functions are detailed on 
pages 40 and 41, confirms that to the best of his or her knowledge:

 → the Group Financial Statements have been prepared in 

accordance with IFRSs as adopted by the European Union and 
Article 4 of the IAS Regulation and give a true and fair view of 
the assets, liabilities, financial position and profit and loss of the 
Group; and 

 → the Annual Report includes a fair review of the development and 
performance of the business and the financial position of the 
Group and the Parent Company, together with a description of 
the principal risks and uncertainties that they face. 

This Responsibility Statement was approved by the Board of 
Directors on 3 April 2019 and is signed on its behalf by:

Steve Ashmore 
Director
3 April 2019

Approval of the Directors’ Report
The Directors’ Report on pages 42 to 71 was approved by the 
Board of Directors on 3 April 2019 and is signed on its behalf by:

Steve Ashmore 
Director 
3 April 2019

The Directors are responsible for preparing the Annual Report 
and the Financial Statements in accordance with applicable law 
and regulations.

Company law requires the Directors to prepare Financial Statements 
for each financial year. Under that law the Directors are required 
to prepare the Group Financial Statements in accordance with 
International Financial Reporting Standards (IFRSs) as adopted by 
the EU and Article 4 of the International Accounting Standards (IAS) 
Regulation and have elected to prepare the Company Financial 
Statements in accordance with United Kingdom Generally Accepted 
Accounting Practice (United Kingdom Accounting standards and 
applicable law). Under company law the Directors must not approve 
the Financial Statements unless they are satisfied that they give a 
true and fair view of the state of affairs of the Group and Company 
and of the profit or loss for the Group for that period.

In preparing the Financial Statements, the Directors are required to:

 → select suitable accounting policies and then apply them 

consistently; 

 → make judgements and accounting estimates that are reasonable 

and prudent; 

 → state whether IFRSs as adopted by the EU have been followed, 
subject to any material departures disclosed and explained in 
the Financial Statements; 

 → prepare the Financial Statements on the going concern basis 
unless it is inappropriate to presume that the Group or Parent 
Company will continue in business; and 

 → prepare a Directors’ Report, a Strategic Report and Directors’ 
Remuneration Report which comply with the requirements of 
the Companies Act 2006.

The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Company’s 
transactions and disclose with reasonable accuracy at any time the 
financial position of the Company and enable them to ensure that 
the Financial Statements comply with the Companies Act 2006 
and, as regards the Group Financial Statements, Article 4 of the IAS 
Regulation. They are also responsible for safeguarding the assets 
of the Company and hence for taking reasonable steps for the 
prevention and detection of fraud and other irregularities.

The Directors are responsible for ensuring the Annual Report 
and the Financial Statements are made available on a website. 
Financial Statements are published on the Company’s website in 
accordance with legislation in the UK governing the preparation 
and dissemination of Financial Statements, which may vary from 
legislation in other jurisdictions. The maintenance and integrity 
of the Company’s website is the responsibility of the Directors. 
The Directors’ responsibility also extends to the ongoing integrity  
of the Financial Statements contained therein.

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information72

Independent Auditor’s Report  
to the members of HSS Hire Group plc

Opinion
We have audited the financial statements of HSS Hire Group plc (the Parent Company) and its subsidiaries (the Group) for the year 
ended 29 December 2018 which comprise the Consolidated income statement, the Consolidated statement of comprehensive income, 
the Consolidated and Company statement of financial position, the Consolidated and Company statement of changes in equity, the 
Consolidated statement of cash flows, and notes to the financial statements, including a summary of significant accounting policies. 
The financial reporting framework that has been applied in the preparation of the Group financial statements is applicable law and 
International Financial Reporting Standards (IFRSs) as adopted by the European Union. The financial reporting framework that has 
been applied in the preparation of the Parent Company financial statements is applicable law and UK Accounting Standards including 
Financial Reporting Standard 101 Reduced disclosure framework (UK Generally Accepted Accounting Practice). 

In our opinion:

 → the financial statements give a true and fair view of the state of the Group’s and of the Parent Company’s affairs as at 29 December 

2018 and of the Group’s loss for the year then ended;

 → the Group Financial Statements have been properly prepared in accordance with IFRSs as adopted by the European Union;

 → the Parent Company Financial Statements have been properly prepared in accordance with UK Generally Accepted Accounting 

Practice; and

 → the financial statements have been prepared in accordance with the requirements of the Companies Act 2006; and, as regards the 

Group financial statements, Article 4 of the IAS Regulation.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities 
under those standards are further described in the Auditor’s responsibilities for the audit of the financial statements section of our 
report. We are independent of the Parent Company and the Group in accordance with the ethical requirements that are relevant to our 
audit of the financial statements in the UK, including the FRC’s Ethical Standard as applied to listed public interest entities, and we have 
fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have obtained is 
sufficient and appropriate to provide a basis for our opinion.

Conclusions relating to principal risks, going concern and viability statement
We have nothing to report in respect of the following information in the annual report, in relation to which the ISAs (UK) require us to 
report to you whether we have anything material to add or draw attention to:

 → the disclosures in the annual report set out on pages 24 to 27 that describe the principal risks and explain how they are being managed 

or mitigated;

 → the Directors’ confirmation set out on page 24 in the annual report that they have carried out a robust assessment of the principal risks 

facing the group, including those that would threaten its business model, future performance, solvency or liquidity;

 → the Directors’ statement set out on pages 45 and 46 in the financial statements about whether the directors considered it appropriate 
to adopt the going concern basis of accounting in preparing the financial statements and the directors’ identification of any material 
uncertainties to the group and the parent company’s ability to continue to do so over a period of at least twelve months from the date 
of approval of the financial statements;

 → whether the Directors’ statement relating to going concern required under the Listing Rules in accordance with Listing Rule 9.8.6R(3) is 

materially inconsistent with our knowledge obtained in the audit; or

 → the Directors’ explanation set out on pages 45 and 46 in the annual report as to how they have assessed the prospects of the Group, 
over what period they have done so and why they consider that period to be appropriate, and their statement as to whether they have 
a reasonable expectation that the Group will be able to continue in operation and meet its liabilities as they fall due over the period of 
their assessment, including any related disclosures drawing attention to any necessary qualifications or assumptions.

Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 201873

Matter

Our response

Hire stock
Hire stock represents over 1 million items 
which have a high frequency of movement  
in individual assets through asset purchases, 
hires, disposals and transfers around the 
branch network. As such there is inherent 
difficulty in maintaining accurate fixed  
asset registers.

Judgement is required in ensuring that 
depreciation charges are accurately 
calculated, having regard to economic useful 
lives and residual values, together with the 
impact of renovation work undertaken on 
specific classes of assets.

Refer to page 48 (Audit Committee Report), 
pages 86 and 87 (accounting policy) and 
pages 104 and 105 (financial disclosures).

Our audit work in respect of this area included the identification and testing of the 
operating effectiveness of key controls in respect of the existence and value of hire 
stock, including the authorisation of additions, the use of unique asset identification 
numbers, and the reconciliation of the fixed asset registers to the accounting records.

We attended a sample of the hire stock asset counts to test the effectiveness of 
controls and performed test counts ourselves in order to ensure the accuracy of the 
counting performed, and therefore the existence of assets. We also tested that the 
records from the counts had been used to update both the fixed asset register and the 
accounting ledgers. 

We selected a sample of assets acquired in the year and agreed the amounts recorded 
on the fixed asset registers to invoices.

Using data analytical and re-performance techniques we recalculated the depreciation, 
additions and disposals in the fixed asset registers for the current year, and reconciled 
this to the charge included in the accounting ledgers. We reviewed for the principal 
asset classes the useful economic lives and residual values applied by management  
by reference to historic data on disposal values and the achieved lives of assets. 

We evaluated the capitalisation of the renovation work undertaken and tested for a 
sample of the assets that their useful lives had been extended by reference to their 
continuing hire.

We evaluated the adequacy of the Group’s disclosures of the judgements and 
estimates utilised in assessing the valuation.

Carrying value of goodwill 
and other intangible assets
Management performs an annual impairment 
review of goodwill, which also covers the 
carrying value of other intangible assets and 
property plant and equipment. The annual 
impairment review relies on significant 
estimation and judgement in selection of the 
key inputs which can have a significant impact 
of the calculated net present value for each 
Cash Generating Unit (CGU).

Our audit procedures included detailed testing of the Directors’ impairment testing 
model for each CGU performed in the year. For each of the key inputs to the 
impairment model we reviewed managements’ assumptions by reference to Board 
approved budgets, historical trends, and reviewed the sensitivity analysis performed. 
We challenged management on their forecasts for revenue, costs and EBITDA in the 
impairment model. In addition, we performed our own additional sensitivity analysis  
in respect of the key assumptions which included assessing by how much each 
assumption would need to change for an impairment to arise. We utilised our own 
valuation specialists, particularly around the appropriateness of the discount rates 
used by the directors comparing this against the cost of capital for the Group and 
other comparable companies in the industry.

There is a risk that the estimates and 
judgements used in the impairment review  
for each CGU, which include areas such as 
forecast cash flows, discount rates, and 
growth rates are inappropriate and that an 
impairment charge may be required.

Refer to page 48 (Audit Committee Report), 
page 87 (accounting policy) and pages 102  
to 103 (financial disclosures).

We evaluated the adequacy of the Group’s disclosures in respect of the impairment 
testing, the inputs used and the sensitivity of the outcomes of the assessment to 
changes in key assumptions to validate that these adequately reflected the inherent 
risks in the valuations.

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information74

Independent Auditor’s Report  
to the members of HSS Hire Group plc continued

Matter

Our response

Our audit work in respect of this area included the identification and testing of the 
operating effectiveness of key controls over revenue recognition. In respect of the front 
of house system we performed a reconciliation of revenue between that system and 
the accounting records.

We obtained the calculations of accrued revenue at the year end and the underlying 
data, and we recalculated a sample included in accrued revenue. For a sample of 
items we checked that there was a subsequent invoice to a third party and that the 
revenue recognition criteria used are in accordance with the stated accounting policy 
and in line with IFRS.

We tested the calculation of rebates payable for a sample of customers by reference  
to sales data and the underlying agreements, compared rebates by customer against 
those payable in previous years and investigated the reasons for significant variances, 
and considered the rebate arrangements in place with major new customers won in 
the year. 

We have tested the calculation of the credit note provision and associated 
assumptions. Management’s calculations were re-performed in order to assess the 
accuracy of the figures derived. Exclusions from the calculation and margin 
assumptions were tested to assess their appropriateness. A review of post year end 
credit notes was performed in order to assess the adequacy of the provision. 

We evaluated the adequacy of the Group’s disclosures in relation to the estimation of 
the credit note provision.

The Group has a significant number of property related provisions relating to the 
ongoing lease obligations of properties that the Group no longer utilises in the 
business. The completeness and accuracy of the provisions involve management 
judgement and estimates in assessing the likelihood of mitigating future lease costs as 
a result of break clauses or sub-letting of the properties as well as other unavoidable 
costs and the appropriateness of discount rate used.

Revenue recognition
There is a risk that revenue is incorrectly 
calculated or recorded in the wrong period.

Revenue is accrued in the financial 
statements for hire equipment out on hire over 
the year end. There is a risk that accrued 
revenue may be incorrectly calculated.

There is also a risk that rebates payable to 
customers may be omitted or incorrectly 
calculated, and that credit note provisions may 
be incorrectly calculated.

In view of the potential for error or for 
management override of controls we consider 
this to be an area in which there is a significant 
risk of material misstatement in the financial 
statements. 

Refer to page 48 (Audit Committee Report), 
page 85 (accounting policies) and pages 
92 and 93 (financial disclosures).

Onerous lease provisions
The Group has a significant number of 
property related provisions relating to the 
ongoing lease obligations of properties that 
the Group no longer utilises in the business. 
The completeness and accuracy of the 
provisions involve management judgement 
and estimates in assessing the likelihood of 
mitigating future lease costs as a result of 
break clauses or sub-letting of the properties 
as well as other unavoidable costs and the 
appropriateness of discount rate used.

Refer to page 48 (Audit Committee Report), 
page 88 (accounting policy) and page 110 
(financial disclosures).

Our application of materiality and an overview of the scope of our audit
We apply the concept of materiality both in planning and performing our audit, and in evaluating the effect of misstatements. We 
consider materiality to be the magnitude by which misstatements, including omissions, could influence the economic decisions of 
reasonable users that are taken on the basis of the financial statements.

We determined materiality for the Group as a whole to be maintained at £1,000,000 (2017: £1,000,000). Given similar levels of trading 
activities in 2016, 2017 and 2018 and the volatility of the Group’s loss, materiality has been calculated with regard to a normalised 
Group loss over the past three years excluding certain exceptional items in respect of the Group’s network reconfiguration in 2017. 
Materiality represents 4.54% of the normalised Group loss before tax. Materiality in 2017 was determined with reference to a 
benchmark of the Group loss and represented 5.4% of the Group loss before tax and exceptional items disclosed in note 7.

Materiality for the parent company was set at £900,000, being 90% (2017: £900,000 based on 90%) of group materiality.

Performance materiality was set at 60% of materiality for the Group audit, and 60% for the parent company. In setting the level of 
performance materiality we considered a number of factors including the expected total value of known and likely misstatements 
(based on past experience and other factors) and management’s attitude towards proposed adjustments.

Component materiality
We set materiality for each component of the Group based on a percentage of between 17% and 90% of Group materiality dependent 
on the size and our assessment of the risk of material misstatement of that component. Component materiality ranged from £170,000 
to £900,000. In the audit of each component, we further applied performance materiality levels of 60% to 75% of the component 
materiality to our testing to ensure that the risk of errors exceeding component materiality was appropriately mitigated.

We agreed with the Audit Committee that we would report to the Committee all individual audit differences in excess of £50,000.  
We also agreed to report differences below these thresholds that, in our view, warranted reporting on qualitative grounds.

Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 201875

An overview of the scope of our audit
The group’s accounting process is structured around a group finance function at its office in Heathrow, and at its head office in 
Manchester, which also act as a shared service finance centre for all of its UK companies. The Group also maintains local finance 
teams for its Ireland operation and for part of one of its UK operations.

The Group’s operating companies vary significantly in size, and we identified eleven reporting units at the year-end which had 
non-trivial external transactions, seven of which, in our view required an audit of their complete financial information due to their size  
or risk characteristics and were therefore considered to be significant components. These seven units comprise over 90% of Group 
turnover and over 90% of Group gross assets.

All audit work on the seven units was performed by us, the Group audit team. Our work on the other units comprised analytical 
procedures and certain tests of detail. This gave us the evidence we needed for our opinion on the Group Financial Statements.

We also gained an understanding of the legal and regulatory framework applicable to the Group and the industry in which it operates, 
and considered the risk of acts by the Group that were contrary to applicable laws and regulations, including fraud. We designed audit 
procedures at Group and significant component level to respond to the risk, recognising that the risk of not detecting a material 
misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate concealment 
by, for example, forgery or intentional misrepresentations, or through collusion. We focused on laws and regulations that could give rise 
to a material misstatement in the financial statements, including, but not limited to, the Companies Act 2006, the UK Listing Rules and 
UK tax legislation. Our tests included agreeing the financial statement disclosures to underlying supporting documentation, enquiries 
with management and enquiries of legal counsel. There are inherent limitations in the audit procedures described above and, the 
further removed non-compliance with laws and regulations is from the events and transactions reflected in the financial statements, the 
less likely we would become aware of it. We did not identify any key audit matters relating to irregularities, including fraud. As in all of 
our audits, we also addressed the risk of management override of internal controls, including testing journals and evaluating whether 
there was evidence of bias by the Directors that represented a risk of material misstatement due to fraud.

Other information
The Directors are responsible for the other information. The other information comprises the information included in the annual report 
other than the financial statements and our auditor’s report thereon. Our opinion on the financial statements does not cover the other 
information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion 
thereon. In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, 
consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit  
or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we  
are required to determine whether there is a material misstatement in the financial statements or a material misstatement of the other 
information. If, based on the work we have performed, we conclude that there is a material misstatement of the other information,  
we are required to report that fact.

We have nothing to report in this regard.

In this context, we also have nothing to report in regard to our responsibility to specifically address the following items in the other 
information and to report as uncorrected material misstatements of the other information where we conclude that those items meet the 
following conditions:

 → Fair, balanced and understandable (set out on page 45) – the statement given by the Directors that they consider the annual report and 
financial statements taken as a whole is fair, balanced and understandable and provides the information necessary for shareholders to 
assess the group’s performance, business model and strategy, is materially inconsistent with our knowledge obtained in the audit; or

 → Audit committee reporting (set out on pages 47 to 49) – the section describing the work of the Audit Committee does not appropriately 
address matters communicated by us to the Audit Committee is materially inconsistent with our knowledge obtained in the audit; or

 → Directors’ statement of compliance with the UK Corporate Governance Code (set out on page 42) – the parts of the Directors’ 

statement required under the Listing Rules relating to the company’s compliance with the UK Corporate Governance Code containing 
provisions specified for review by the auditor in accordance with Listing Rule 9.8.10R(2) do not properly disclose a departure from  
a relevant provision of the UK Corporate Governance Code.

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information76

Independent Auditor’s Report  
to the members of HSS Hire Group plc continued

Opinions on other matters prescribed by the Companies Act 2006
In our opinion, the part of the Directors’ remuneration report to be audited has been properly prepared in accordance with the 
Companies Act 2006.

In our opinion, based on the work undertaken in the course of the audit:

 → the information given in the Strategic Report and the Directors’ report for the financial year for which the financial statements are 

prepared is consistent with the financial statements and

 → the Strategic Report and the Directors’ report have been prepared in accordance with applicable legal requirements.

Matters on which we are required to report by exception
In the light of the knowledge and understanding of the Group and the Parent Company and its environment obtained in the course of 
the audit, we have not identified material misstatements in the Strategic Report or the Directors’ Report.

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you 
if, in our opinion:

 → adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been received 

from branches not visited by us; or

 → the Parent Company financial statements and the part of the Directors’ Remuneration Report to be audited are not in agreement with 

the accounting records and returns; or

 → certain disclosures of Directors’ remuneration specified by law are not made; or

 → we have not received all the information and explanations we require for our audit.

Responsibilities of Directors
As explained more fully in the Directors’ responsibilities statement set out on page 71, the Directors are responsible for the preparation 
of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors 
determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to 
fraud or error.

In preparing the financial statements, the Directors are responsible for assessing the Group’s and the Parent Company’s ability to 
continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of 
accounting unless the Directors either intend to liquidate the Group or the Parent Company or to cease operations, or have no realistic 
alternative but to do so.

Auditor’s responsibilities for the audit of the Financial Statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is  
a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material 
misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, 
they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial statements.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council’s 
website at: www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

Other matters which we are required to address
Following the recommendation of the Audit Committee, we were appointed by the Board of Directors to audit the financial statements 
for the year ending 30 December 2015 and subsequent financial periods. In respect of the financial year ended 29 December 2018, 
we were reappointed by resolution of the members of the company at the annual general meeting held on 21 June 2018. The period  
of total uninterrupted engagement is four years, covering the years ending 31 December 2015 to 29 December 2018 for the Company. 

Non-audit services prohibited by the FRC’s Ethical Standard were not provided to the Group or the Parent Company and we remain 
independent of the Group and the Parent Company in conducting our audit.

Our audit opinion is consistent with the additional report to the Audit Committee.

Use of our report
This report is made solely to the Parent Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies 
Act 2006. Our audit work has been undertaken so that we might state to the Parent Company’s members those matters we are 
required to state to them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or 
assume responsibility to anyone other than the Parent Company and the Parent Company’s members as a body, for our audit work,  
for this report, or for the opinions we have formed.

Kieran Storan (Senior Statutory Auditor)
For and on behalf of BDO LLP, Statutory Auditor 
London 
UK 
3 April 2019

BDO LLP is a limited liability partnership registered in England and Wales (with registered number OC305127).

Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 2018Consolidated Income Statement
For the year ended 29 December 2018

77

Note

5

Continuing 
operations 
Year ended 
29 December 
2018
£000s

Discontinued 
operations 
Year ended 
29 December 
2018
£000s

Total
Year ended 
29 December 
2018
£000s

Continuing 
operations
Year ended 
30 December 
2017
£000s

Discontinued 
operations 
Year ended 
30 December 
2017
£000s

Total
Year ended 
30 December 
2017
£000s

322,767

29,722 

352,489 

304,020 

31,760 

335,780 

(145,549)

(13,132)

(158,681)

(143,286)

(11,003)

(154,289)

177,218

(33,980)

(132,514)

16,590

193,808

160,734 

20,757 

181,491 

(7,086)

(41,066)

(38,364)

(7,776)

(46,140)

(4,420)

(136,934)

(203,103)

(4,549)

(207,652)

6

494 

–

494 

882 

–

882 

5, 32

15

32

7

14

59,967 

(37,883)

22,084 

(4,965)

(5,901)

11,371 

71,338 

36,028 

12,916 

(6,069)

5,302 

(173)

(45)

(43,952)

(42,827)

27,386 

(5,138)

(5,946)

(6,799)

(66,460)

(6,592)

(4,332)

8,584 

(107)

(45)

48,944 

(47,159)

1,785 

(66,567)

(6,637)

Revenue 

Cost of sales

Gross profit

Distribution costs

Administrative expenses

Other operating income

Adjusted EBITDA

Less: Depreciation

Adjusted EBITA

Less: Exceptional items (non-finance)

Less: Amortisation

Operating profit/(loss)

11,218

5,084

16,302 

(79,851)

8,432 

(71,419)

Finance expense

8

(20,374)

(440)

(20,814)

(13,152)

(591)

(13,743)

Adjusted profit/(loss) before tax

Less: Exceptional items (non-finance)

Less: Exceptional items (finance)

Less: Amortisation

(Loss)/profit before tax

Income tax credit/(charge)

Costs incurred on disposal of 
discontinued operations

(Loss)/profit for the financial year

(Loss)/profit per share (pence)

Basic and diluted loss per share

Adjusted basic earnings per share(1)

Adjusted diluted earnings per share(1)

7

7

14

12

7

13

13

13

3,170 

(4,965)

(1,460)

(5,901)

4,862 

(173)

–

(45)

8,032 

(5,138)

(1,460)

(5,946)

(19,951)

(66,460)

–

(6,592)

7,993 

(107)

–

(45)

(11,958)

(66,567)

(6,637)

(9,156)

4,644 

(4,512)

(93,003)

7,841 

(85,162)

2,749 

(577)

2,172 

6,692 

(1,452)

5,240 

–

(6,407)

(2,080)

1,987 

(2,080)

(4,420)

–

–

–

(86,311)

6,389 

(79,922)

(3.76)

1.51 

1.36 

1.16

2.30

2.09

(2.60)

3.81 

3.45 

(50.71)

(10.37)

(10.37)

3.75

4.69

4.69

(46.96)

(5.68)

(5.68)

(1)  Adjusted earnings per share is defined as profit before tax with amortisation and exceptional costs added back less tax at the prevailing rate of corporation tax 

divided by the weighted average number of ordinary shares.

(2)  Details on discontinued operations are given in note 27.

The notes on pages 82 to 121 form part of these Financial Statements.

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information78

Consolidated Statement 
of Comprehensive Income
For the year ended 29 December 2018

Loss for the financial period

Items that may be reclassified to profit or loss:

Foreign currency translation differences arising on consolidation of foreign operations

Losses arising on cash flow hedges

Other comprehensive profit for the period, net of tax

Year ended 
29 December 
2018
£000s

Year ended 
30 December 
2017
£000s

(4,420)

(79,922)

(245)

(162)

(407)

104

–

104

Total comprehensive loss for the period attributable to owners of the Company

(4,827)

(79,818)

The notes on pages 82 to 121 form part of these Financial Statements.

Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 2018Consolidated Statement 
of Financial Position
At 29 December 2018

ASSETS

Non-current assets

Intangible assets

Property, plant and equipment

Deferred tax assets

Derivative financial instruments

Assets associated with assets classified as held for sale

Current assets

Inventories

Trade and other receivables

Cash

Total assets

LIABILITIES

Current liabilities

Trade and other payables

Borrowings and finance leases

Provisions

Current tax liabilities

Liabilities associated with assets classified as held for sale

Non-current liabilities

Borrowings and finance leases

Provisions

Deferred tax liabilities

Total liabilities

Net assets

EQUITY

Share capital

Warrant reserve

Merger reserve

Foreign exchange translation reserve

Cash flow hedging reserve

Retained deficit

Total equity attributable to owners of the group

79

29 December 
2018
£000s

Note

30 December 
2017
£000s
(restated)

14

15

21

25

27

1,500

16

17

18

19

20

27

19

20

21

22

23

163,657 

109,129 

172,509 

150,915

2,500

405

358 

–

275,691

323,782

46,716

1,500

4,333 

93,981 

17,832 

116,146 

438,553 

5,519

96,503 

2,151 

104,173

429,455

(71,011)

(19,304)

(10,284)

(101)

(13,544)

(70,560)

(80,892)

(16,684)

(90)

– 

(114,244)

(168,226)

(217,630)

(148,347)

(34,048)

(36,510)

(1,168) 

(2,800)

(252,846)

(187,657)

(367,090)

(355,883)

71,463 

73,572 

1,702 

2,694 

1,702 

– 

97,780 

97,780 

180 

(162)

(30,731)

71,463 

425 

–

(26,335)

73,572 

The notes on pages 82 to 121 form part of these Financial Statements.

The financial statements were approved and authorised for issue by the Board of Directors on 3 April 2019 and were signed on its behalf by:

P Quested
Director  
3 April 2019

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information80

Consolidated Statement 
of Changes in Equity
For the year ended 29 December 2018

At 31 December 2017

Total comprehensive loss for 
the period

Loss for the period

Foreign currency translation differences 
arising on consolidation of foreign 
operations

Cash flow hedges

Total comprehensive loss for 
the period

Transactions with owners recorded 
directly in equity

Share-based payment charge

Warrants issued

At 29 December 2018

Note

Share 
capital
£000s

1,702 

Warrant 
reserve
£000s

Merger 
reserve
£000s

Foreign 
exchange 
translation 
reserve
£000s

Cash flow 
hedging 
reserve
£000s

Retained 
earnings/ 
(deficit)
£000s

Total 
equity
£000s

– 

97,780 

425 

–

(26,335)

73,572 

– 

– 

–

– 

– 

– 

– 

–

–

– 

 –

2,694 

– 

– 

–

– 

– 

– 

– 

(245)

–

–

–

(162)

(4,420)

(4,420)

– 

–

(245)

(162)

(245)

(162)

(4,420)

(4,827)

– 

– 

–

–

24

– 

24 

2,694 

1,702 

2,694 

97,780 

180 

(162)

(30,730)

71,463 

23

At 1 January 2017

Total comprehensive loss for the period

Loss for the period

Foreign currency translation differences arising on consolidation  
of foreign operations

Total comprehensive loss for the period

Transactions with owners recorded directly in equity

Share based payment charge

At 30 December 2017

The notes on pages 82 to 121 form part of these Financial Statements.

Share 
capital
£000s

Merger 
reserve
£000s

Foreign 
exchange 
translation 
reserve
£000s

Retained 
earnings/ 
(deficit)
£000s

Total equity
£000s

1,702 

97,780 

321 

53,583  153,386 

– 

– 

– 

– 

– 

– 

– 

– 

– 

(79,922)

(79,922)

104 

104 

– 

104

(79,922)

(79,818)

– 

4 

4

1,702 

97,780 

425

(26,335)

73,572

Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 2018Consolidated Statement 
of Cash Flows
For the year ended 29 December 2018

Cash flows from operating activities

Loss before income tax

Adjustments for:

– Amortisation

– Depreciation

– Accelerated depreciation relating to hire stock customer losses, hire stock write-offs

– Impairment of property, plant and equipment

– Impairment of intangible assets

– Loss on disposal of property, plant and equipment

– Loss on disposal of intangible assets

– Loss on disposal of subsidiary

– Share-based payment charge

– Foreign exchange (gains)/losses on operating activities

– Finance expense

Changes in working capital (excluding the effects of acquisitions and exchange differences  
on consolidation):

– Inventories

– Trade and other receivables

– Trade and other payables

– Provisions

Net cash flows from operating activities before changes in hire equipment

81

Year ended 
29 December 
2018 
£000s

Year ended 
30 December 
2017 
£000s

Note

(4,512)

(85,162)

14

15

15

15

13

15

13

28

24

5,946 

31,509 

11,455 

533

60 

455

– 

– 

24 

(360)

6,637 

37,006 

10,066 

11,230 

1,239 

87 

3 

4,919 

4 

–

8

20,814 

13,743 

828 

(2,548)

(54)

(8,302)

55,848 

804 

6,560 

(5,764) 

31,504

32,876 

Purchase of hire equipment

15

(18,544)

(22,787)

Cash generated from operating activities

Interest paid

Income tax paid

Net cash generated/(utilised) from operating activities

Cash flows from investing activities

Proceeds on disposal of businesses, net of cash disposed of

Disposal of assets held for sale

Purchases of non-hire property, plant, equipment and software

14, 15

Net cash used in investing activities – continuing operations

Cash flows from financing activities 

Facility arrangement fees

Proceeds from borrowings

Repayments of borrowings

Cash received from refinancing hire stock*

Capital element of finance lease payments

Acquisition of derivative financial instruments

Net cash received from/(used in) financing activities 

Net increase/(decrease) in cash

Cash at the start of the period

Cash at the end of the period – total

Cash at the end of the period – continuing operations

Cash at the end of the period – discontinued operations

*Cash received from refinancing hire stock represents a sale and leaseback transaction to finance newly-acquired hire stock.

The notes on pages 82 to 121 form part of these Financial Statements.

37,304

(17,265)

(231) 

10,089 

(12,494)

(59)

19,808 

(2,464)

– 

1,138 

1,500 

(7,238)

(5,738)

– 

(7,260)

(6,122)

(11,237)

233,000 

(205,000)

– 

– 

18,000 

(15,000)

5,030 

(12,510)

(12,504)

(567)

3,686 

17,756 

2,151 

19,907 

17,832 

2,075

–

(4,474)

(13,060)

15,211 

2,151

2,020 

131

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information 
 
 
 
82

Notes to the Consolidated 
Financial Statements
For the year ended 29 December 2018

1. Basis of preparation
a) Reporting entity
The Company is incorporated under the Companies Act and domiciled in the United Kingdom with its registered office at Oakland 
House, 76 Talbot Road, Manchester M16 0PQ. These Consolidated Financial Statements comprise the Company and its subsidiaries 
(the Group). The Group presents its financial statements in pounds sterling because that is the currency of the primary economic 
environment in which the group operates.

The Group is primarily involved in providing tool and equipment hire and related services in the United Kingdom and the Republic  
of Ireland.

b) Statement of compliance
The Group Financial Statements of HSS Hire Group plc have been prepared in accordance with International Financial Reporting 
Standards as adopted by the European Union (IFRS) and the Companies Act 2006.

The Directors have taken advantage of the option within section 390 of the Companies Act 2006 to prepare their Financial Statements 
up to a date seven days either side of the Company’s accounting reference date of 31 December, and these accounts therefore cover 
the 52 week period from 31 December 2017 to 29 December 2018 (2017: 1 January 2017 to 30 December 2017).

c) Functional and presentational currency
These Financial Statements are presented in pounds sterling (£), which is the Group’s presentational currency. The functional currency 
of the parent and subsidiaries is pounds sterling, except for those that are incorporated in the Republic of Ireland, which have the euro 
as their functional currency. All amounts have been rounded to the nearest thousand, unless otherwise indicated.

d) Basis of preparation
These Financial Statements have been prepared on a historical cost basis with the exception of derivative financial instruments, which 
are measured at fair value on each reporting date. The accounting policies set out below have been applied consistently to all periods 
presented in these Financial Statements.

e) Going concern
Note 25 includes the Group’s objectives, policies and processes for capital management and for financial risk management including 
market risk, credit risk, liquidity risk and asset risk.

The Directors have reviewed the Group’s current performance, forecasts and projections, taking account of reasonably possible 
changes in trading performance and considering senior debt and interest repayments, combined with expenditure commitments. 
In particular, the Directors have considered the adequacy of the Group’s debt facilities with specific regard to the following factors:

 → the financial covenants relating to the new term loan facility of £220.0m (of which £38.0m has subsequently been repaid – see note 27) 

and revolving credit facility of £25.0m secured by the Group; and

 → the maturity of the term loan facility (£15.0m in January 2021, £167.0m in July 2023) and revolving credit facility in January 2021.

After reviewing the above, taking into account current and future developments and principal risks and uncertainties, and making 
appropriate enquiries, the directors have a reasonable expectation that the Group has adequate resources to continue in operational 
existence for the foreseeable future over a period of at least twelve months from the date of approval of the financial statements. 
Accordingly they continue to adopt the going concern basis in preparing these Financial Statements.

f) Basis of consolidation
Subsidiaries are all entities over which the Company has control. The Company controls an entity when it is exposed to, or has rights 
to, variable returns from its involvement with the entity and has the ability to affect those returns through its power over the entity. 
Subsidiaries are fully consolidated from the date on which control is transferred.

Unless merger accounting has been adopted in specific circumstances, the Group applies the acquisition method to account for 
business combinations. The consideration transferred for the acquisition of a subsidiary is the fair value of the assets transferred, the 
liabilities incurred to former owners of the acquiree and the equity interests issued by the Group. The consideration transferred includes 
the fair value of any asset or liability resulting from a contingent consideration arrangement. Identifiable assets acquired and liabilities 
and contingent liabilities assumed in a business combination are measured initially at their fair values at the acquisition date. 
Acquisition-related costs are expensed as incurred.

If the business combination is achieved in stages, the acquisition date carrying value of the acquirer’s previously held equity interest  
in the acquiree is re-measured to fair value at the acquisition date with any gains or losses arising from such re-measurement are 
recognised in the profit or loss.

Any contingent consideration is measured at fair value at the acquisition date. If the contingent consideration is classified as equity then 
it is not re-measured and settlement is accounted for within equity. Otherwise, subsequent changes in the fair value of contingent 
consideration are recognised in profit or loss.

Inter-company transactions, balances and unrealised gains on transactions between Group companies are eliminated on 
consolidation.

2. Critical accounting estimates and judgements
In preparing these Financial Statements, management has made judgements, estimates and assumptions that affect the application of 
the Group’s accounting policies and the reported amount of assets, liabilities, income, expenses and other disclosures. The estimates 
and underlying assumptions are based on historical experience and various other factors that are believed to be reasonable under the 
circumstances. The estimates and underlying assumptions are reviewed on an ongoing basis. 

Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 201883

2. Critical accounting estimates and judgements continued
Changes in accounting estimates may be necessary if there are changes in the circumstances on which the estimate was based, or as 
a result of new or further information. Such changes are recognised in the period in which the estimate is revised.

Key assumptions about the future and key sources of estimation uncertainty that have a risk of causing a material adjustment to the 
carrying value of assets and liabilities over the next year are set out below.

Estimates
Useful economic life and residual value of assets
No sensitivity analysis has been given in relation to the useful economic life and residual value of assets held for hire due to the volume 
of the items involved and the complexities of the current system used by the Group to record property, plant and equipment. Instead, 
the Directors regularly review useful economic lives and residual values to ensure that the depreciation charge is appropriate. The 
Directors expect to make further improvements to the recording of property, plant and equipment during FY19 and beyond.

Impairment of goodwill, intangible assets and property, plant and equipment
To assess if any impairment exists, estimates are made of the future cash flows expected to result from the use of the asset and its 
eventual disposal. Actual outcomes could vary from such estimates of discounted future cash flows. Such calculations require 
assumptions related to the appropriate discount rate, the long term growth rate and also short term performance and cash flows. The 
Directors consider historic performance as well as referencing to external information to arrive at these assumptions. Further details of 
the impairment reviews undertaken, assumptions and sensitivities are given in note 14.

Onerous lease provision
Provisions have been made for onerous leases on non-trading stores associated with the Group’s property portfolio. The carrying 
amount of the onerous lease provision will be affected by changes in the discount rate, lease disposal or sub-let income and its timing. 
Further details of the assumptions and sensitivities are given in note 20.

Dilapidations provisions
A corresponding amount equivalent to the provision for dilapidation is also recognised as part of the cost of the related property. The timing  
and amounts of future cash flows related to lease dilapidations are subject to uncertainty. The provision recognised is based on management’s 
experience and understanding of the commercial retail property market and third party surveyors reports commissioned for specific properties in 
order to best estimate the future outflow of funds, requiring the exercise of judgement applied to existing facts and circumstances, which can be 
subject to change. The amount recognised is the estimated cost of dilapidations, discounted to its net present value, and since the cash outflow 
can take place many years in the future, the carrying amount of the provision is reviewed regularly and adjusted to take account of changing facts 
and circumstances, including the age and condition of the property, experience of actual spending, third party surveyors’ reports commissioned 
for specific properties, the Group’s specific lease obligations, market practice generally and any agreements specifically reached with landlords  
in respect of any given property. Changes in the estimated timing of dilapidations or dilapidations cost estimates are dealt with prospectively by 
recording an adjustment to the provision, and a corresponding adjustment to property, plant and equipment. The unwinding of the discount on 
the dilapidations provision is included as a finance expense. Further details of the assumptions and sensitivities are given in note 20.

Recoverability of trade receivables
Judgements are required in assessing the recoverability of overdue trade receivables and determining whether a provision against 
those receivables is required. The Group monitors the risk profile of debtors and makes provisions for amounts that may not be 
recoverable based on past default experience and sets an expectation based on the Directors’ assessment of the economic 
environment. The recoverability of overdue receivables is considered together with the sales credit note provision. The Group makes 
provision for credit notes raised and expected to be raised after the end of the reporting period that relate to customer invoices raised 
before the end of the period, net of any impairment charges relating to the customer invoices.

The Group’s bad debt and credit note provision is disclosed in note 17 and amendments to the methodology utilised have been made 
to ensure that the impairment charge is recognised in accordance with the new requirements of IFRS 9. In addition, the credit note 
provision methodology was also updated to ensure that the overall carrying value of trade receivables was maintained at an appropriate 
level. The impact of both of these changes was immaterial and is not expected to have a significant impact on future periods. It is not 
possible to reassess what the position would have been had these updated methodologies been in place for the 30 December 2017 
year as different decisions may have been made given the circumstances prevailing at the time.

Judgements
Determining whether an arrangement constitutes a lease
Any arrangement that is dependent on the use of a specific asset or assets should be accounted for as a lease. The Directors have 
concluded that none of the Group’s contracts with customers are dependent on the use of a specific asset or group of specific assets 
as the Group can swap hire stock as required to provide tool and equipment hire services to them.

Onerous contract provision
Contracts are considered to be onerous when cash is paid to a third party but the Group derives no economic benefit. In the case of 
the Group’s relationship with Unipart, following the agreement to cease operating the National Distribution and Engineering Centre 
(NDEC) in December 2017 and the subsequent revisions to the contracts between the parties, £33.8m is payable over the period 2019 
to 2026 for which the Group will receive no services. Accordingly this has been treated as an onerous contract.

Exceptional items
Exceptional items are disclosed separately in the income statement where it is necessary to do so to provide further understanding of 
the underlying financial performance of the Group. Exceptional items are items of income or expense that have been shown separately 
due to the significance of their nature or amount. During the year ended 29 December 2018 these include the cost of onerous leases 
(net of sub-let rental income) and the impairment of fixed assets related to closed branches, the cost reduction programme, the 
Strategic Review and the write-off of debt issue costs associated with the previous finance facilities.

These are more fully discussed in note 7 and in our Financial Review.

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information84

Notes to the Consolidated Financial Statements continued
For the year ended 29 December 2018

3. New accounting standards, accounting standards not yet effective and changes in accounting policy
Standards effective for the first time in the year
During the year ended 29 December 2018, the Group adopted IFRS 9 (revised) Financial instruments and IFRS 15 Revenue from 
contracts with customers.

IFRS 9 Financial instruments replaced International Accounting Standard (IAS) 39 Financial instruments: recognition and measurement 
in its entirety and addresses the classification, measurement and de-recognition of financial assets and financial liabilities, introduces 
new rules for hedge accounting and a new impairment model for financial assets. The standard introduced:

 → new requirements for the classification and measurement of financial assets and financial liabilities;

 → a new model for recognising provisions based on expected credit losses: and

 → simplified hedge accounting by aligning hedge accounting more closely with an entity’s risk management methodology.

The adoption of IFRS 9 did not have a material impact on the consolidated results of the Group and no restatement was required to any 
item reported in the Financial Statements for the year ended 30 December 2017. This is because all financial assets are held to collect 
cash flows that are solely payments of principal and interest and so remain measured at amortised cost; the expected credit loss 
model has not resulted in a material change in provision for impairment; and hedge accounting was initiated in respect of the new 
finance facilities in the year (with no hedging being extant in the previous financial year).

IFRS 15 Revenue from contracts with customers provides guidance on the recognition, timing and measurement of revenue.  
This replaces IAS 18 which covers revenue arising from the sale of goods and the rendering of services and IAS 11 which covers 
construction contracts. The new standard is based on the principle that revenue is recognised when control of a good or service 
transfers to a customer. The standard permits either a full retrospective or a modified retrospective approach for the adoption.  
The implementation of IFRS 15 did not have any material impact on the Financial Statements as the requirements of the standard  
are already applied as accounting policy by the Group. No restatement or recognition of the cumulative effect to the previous year’s 
financial statement as at the date of the application of IFRS 15 was required as a result.

Standards effective in future periods
The following new standards, amendments and interpretations to existing standards, which are applicable to the Group, have been 
published and are mandatory for the Group’s accounting periods beginning on or after 1 January 2019. 

IFRS 16 Leases sets out a single accounting model for lessees and specifies how leases are recognised, measured and presented  
in the financial statements. On adoption, lease agreements will give rise to a right-of-use asset and a lease liability for future lease 
payables. The right-of-use asset will be depreciated on a straight-line basis over the life of the lease and interest recognised on the 
lease liability using the effective interest rate method. The Group will apply the cumulative catch-up transition method whereby the 
right-of-use asset is created at the present value of the remaining lease payments adjusted for any prepaid or accrued lease payments. 
Under this approach, the comparative information will not be restated.

On adoption of IFRS 16, the Group expects to recognise around £80m to £85m of additional lease liabilities and around £77m to £82m 
of right-of-use assets related to existing operating leases. The reduction in the right-of-use asset versus lease liability is the result of  
a transfer from onerous lease provisions. Annual operating lease expenses, which would have been recognised under the previous 
accounting standard, will be replaced by depreciation and interest expense. The interest expense is weighted towards the earlier years 
of the leases and as such there will be a reduction in profit before tax for the year ending 28 December 2019 which is expected to be 
less than £3m. The standard will not impact the Group’s underlying cash flows. The standard will also impact on the Group’s tax 
position (which is currently being reviewed) and a number of other statutory measures such as operating profit and cash generated 
from operations and alternative non-IFRS financial performance measures used by the Group. Accounting requirements for lessors  
are substantially unchanged from the previous standard, IAS 17 Leases.

Changes in accounting policy – disclosure of finance leases
In order to better reflect obligations under finance leases as being akin to borrowings and, in anticipation of next year’s adoption of 
IFRS 16 Leases, these items have been reclassified from current and non-current trade and other payables within the balance sheet  
to current and non-current borrowings, including finance leases. There is no impact of this change on either current or non-current 
liabilities, taken in aggregate, or the income and cash flow statements. The impact on the prior year balance sheet items for this change 
is as follows:

As at 30 December 2017

Trade and other payables – current

Borrowings and finance leases – current

Other current liabilities

Current liabilities – total

Trade and other payables – non-current

Borrowings and finance leases – non-current

Other non-current liabilities

Non-current liabilities – total

As reported
£000s

Restatement
£000s

As restated
£000s

(82,452)

(69,000)

(16,774)

(168,226)

11,892

(11,892)

–

–

(70,560)

(80,892)

(16,774)

(168,226)

(14,105)

14,105

–

(134,242)

(14,105)

(148,347)

(39,310)

(187,657)

–

–

(39,310)

(187,657)

Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 201885

4. Accounting policies
a) Revenue recognition
The Group’s activities consist of supplying hire and equipment services within the UK and the Republic of Ireland. Revenue is 
measured based on the consideration specified in a contract with a customer and excludes value added taxes. The Group recognises 
revenue when it transfers control over a good or service to a customer.

The following table provides information about the nature and timing of the satisfaction of performance obligations in contracts with 
customers, including significant payment terms, and the related revenue recognition policies:

Type of product or service

Nature and timing of satisfaction of performance obligations, 
including significant payment terms

Approach to revenue recognition

Hire and  
rehire activities

Equipment on hire to customers is under the 
customer’s control from the point of collection or 
delivery until its return or notification that it is available 
for collection. Cash customers pay a deposit to 
secure the hire for which the charges are settled on 
return of the equipment. Account customers pay 
30 days after invoice date or such terms as have been 
specifically negotiated up to a maximum of 60 days. 

Resale and ancillary 
revenue to hire 
including fuel and 
consumables

Customers obtain control of the goods at the point  
of collection or delivery and settle as above.

Damaged/lost hire 
stock compensation

In circumstances where a customer loses or damages 
the equipment they have on hire, the Group is entitled 
to reclaim the costs of repair or the replacement cost 
in case of loss. Settlement is at the point the cost is 
finalised for cash customers and under normal 
settlement terms for account customers.

Ex-hire fleet  
asset sales

Customers obtain control of the goods at the point  
of collection or delivery and settle as above.

Training  
course income

Customers obtain the benefit of the service at the 
point of delivery. Training courses are paid for in 
advance or for account customers, in arrears in 
accordance with their normal settlement terms.

Revenue is recognised over time as the hire period 
progresses. The stand-alone selling price is determined 
based on the contracted prices at which the Group 
hires out the equipment under the specific contract 
with the customer and commences when the 
equipment is collected or has been delivered to a 
customer’s premises and has been accepted by the 
customer. Revenue is recognised to the extent that it is 
highly probable that a significant reversal in the amount 
of cumulative revenue recognised will not occur. 
Therefore, the amount of revenue recognised is 
adjusted for expected returns, contract corrections and 
any negotiated rebate, which are estimated based on 
historical data. For expected returns and contract 
corrections an estimate of the impact is treated as a 
correction to the asset’s carrying value and deducted 
from the amount recognised as a trade receivable. 
Rebates are recognised as a separate liability and 
included as a component of other creditors (see note 
18). The Group reviews its estimate of all these items  
at each reporting date and updates the amounts of the 
reduction in the asset or the liability accordingly.

Revenue is recognised when the goods are collected or 
have been delivered to a customer’s premises and have 
been accepted by customers. Revenue is recognised 
to the extent that it is highly probable that a significant 
reversal in the amount of cumulative revenue 
recognised will not occur. Therefore, the amount of 
revenue recognised is adjusted for expected returns, 
contract corrections and any negotiated rebate, which 
are estimated based on historical data. For expected 
returns and contract corrections an estimate of the 
impact is treated as a correction to the asset’s carrying 
value and deducted from the amount recognised as a 
trade receivable. Rebates are recognised as a separate 
liability and included as a component of other creditors 
(see note 18). The Group reviews its estimate of all 
these items at each reporting date and updates the 
amounts of the reduction in the asset or the liability 
accordingly.

When the loss or damage is identified and quantified.

Revenue is recognised when the goods are collected  
or have been delivered to a customer’s premises and 
have been accepted by customers. Payment is on or 
before collection.

Revenue is recognised when the training course or 
support service is provided to the customer.

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information86

Notes to the Consolidated Financial Statements continued
For the year ended 29 December 2018

4. Accounting policies continued
b) Contract costs
Costs associated with the award of significant contracts by customers are deferred in the balance sheet and amortised to the income 
statement over the life of the contract where such costs are incremental and are expected to be covered by the profits generated on 
the contract.

c) Cost of sales, distribution costs and administrative expenses
Cost of sales includes direct costs associated with the Group’s principal business of equipment hire. Such costs include hire stock 
rehire, cost of reselling plant and equipment, maintenance, depreciation, amortisation and asset write-off and disposals. Distribution 
expenses comprise vehicle costs and transportation staff wages. Administrative expenses comprise principally staff and property costs 
and costs of acquisitions.

d) Segment reporting
IFRS 8 Operating segments requires operating segments to be reported in a manner consistent with the internal reporting provided  
to the chief operating decision maker. The chief operating decision maker, who is responsible for allocating resources and assessing 
performance of the operating segments, has been identified as the management team, including the Chief Executive Officer, Chief 
Financial Officer and Chief Commercial Officer. Details of the Group’s segments are given in note 5.

e) Foreign currency translation
Foreign currency transactions are translated into an entity’s functional currency using the exchange rates prevailing at the dates of the 
transactions or valuation where items are re-measured. Foreign currency translation gains and losses resulting from the settlement of 
such transactions and from the translation at year-end exchange rates of monetary assets and liabilities denominated in foreign 
currencies are recognised in the income statement. Foreign currency translation gains and losses that relate to borrowings and cash 
and cash equivalents are presented in the income statement within finance income or finance expense. All other foreign currency 
translation gains and losses are presented in the income statement within administrative expenses.

The assets and liabilities of foreign operations, including goodwill and fair value adjustments arising on consolidation, are translated  
to the Group’s presentational currency, sterling, at foreign currency exchange rates ruling at the reporting date. 

The revenues and expenses of foreign operations are translated at an average rate for the period, which approximates the foreign 
currency exchange rates ruling at the dates of the transactions. Exchange differences arising from the translation of foreign operations 
are reported in other comprehensive income. Where required, any translation into the Group’s presentational currency follows the 
policy for foreign operations.

f) Property, plant and equipment
Useful economic life and residual value of assets 
The Group’s policy for applying useful economic lives and residual values of assets has been determined through applying historical 
experience and taking into consideration the nature of assets and their intended use, and achieved values on sale when disposed.

The net book value of materials and equipment held for hire was £79.7m at 29 December 2018 (2017: £118.6m) and the related 
depreciation charge was £18.5m (2017: £29.0m). The 2018 figures exclude amounts related to UK Platforms as this business is treated 
as an asset held for sale that was disposed of in January 2019 (see note 27). Conversely, the 2017 figures include UK Platform 
balances. The majority of hire stock items are given no residual value. Certain plant (powered access and power generation) has 
residual values of between 10% and 20% of original cost.

Land and buildings comprise leasehold and freehold branches, workshops and offices, and are stated at cost, less depreciation or 
provision for impairment where appropriate. Land is not depreciated and depreciation on other assets is calculated using the straight-
line method to allocate their cost or revalued amounts to their residual values over their estimated useful lives, as follows:

Material and equipment held for hire:

Tools and general equipment

Powered access

Power generation

Climate control

Non-hire assets:

Two to ten years

Five to ten years

Five to ten years

Two to ten years

Leasehold properties with less than fifty years unexpired

Over unexpired period of lease

Freehold buildings and long leasehold properties

Plant and machinery

Over fifty years

Two to ten years

The Group reviews its depreciation policy annually and has made no changes, in 2018, to the depreciation rates applied. In 2017, the 
effect of changes in the depreciation rates applied to specific assets in 2017 resulted in an increase in depreciation charge of £0.8m.

Materials and equipment held for hire purposes are stated at cost, less depreciation or provision for impairment where appropriate. 
Materials and equipment are written off over their useful economic life to the asset’s residual value which is estimated at between  
20% of cost and nil. Residual values are only applied to powered access and power generation assets. Profits or losses arising when 
customers are invoiced for loss of equipment held for hire purposes are calculated, initially, by reference to average written down values 
and subsequently re-measured based on any disposal proceeds (net of costs).

Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 201887

4. Accounting policies continued
Profit or loss on disposal 
Gains and losses on disposals of materials and equipment held for hire are calculated as the difference between the proceeds received 
and the carrying amount of the asset and are recognised in profit or loss.

g) Intangible assets
Goodwill
Goodwill arises on the acquisition of subsidiaries and represents the difference between the fair value of the consideration transferred 
and the fair value of the acquired assets, liabilities and contingent liabilities.

Intangible assets acquired in a business combination
When an acquisition is completed intangible assets are separately identified from goodwill and measured at fair value. Brands are 
valued using the relief from royalty method. Customer relationships are valued using the excess of earnings method.

The HSS brand was first established in the late 1950s, and therefore given its longevity, the Directors consider the HSS brand to have 
an indefinite life and it is not therefore amortised, but instead subjected to annual impairment testing. 

All other brands and customer relationships are amortised on a straight-line basis over their useful economic life. The Directors have 
assessed the brands of ABird, UK Platforms and Apex and estimated that they have useful economic lives of 20 years. The Directors 
have estimated the customer relationship intangible assets recognised on the acquisition of Hero Acquisitions Limited and Apex 
Generators Limited as having useful economic lives of ten years. Amortisation is charged to administrative expenses.

Software development costs
Costs associated with maintaining computer software programmes are recognised as an expense as incurred. Development costs that 
are directly attributable to the design, test and build of identifiable and unique software products controlled by the Group are 
recognised as intangible assets when the following criteria are met:

 → it is technically feasible to complete the software product so that it will be available for use;

 → management intends to complete the software product and use or sell it;

 → there is an ability to use or sell the software product;

 → it can be demonstrated how the software product will generate probable future economic benefits;

 → adequate technical, financial and other resources to complete the development and to use or sell the software product are available; 

and

 → the expenditure attributable to the software product during its development can be reliably measured.

Computer software development costs recognised as assets are amortised over their estimated useful lives, which do not exceed 
four years.

Other intangible assets
Other intangible assets that are acquired by the Group that have finite useful lives are measured at cost less accumulated amortisation 
and any accumulated impairment losses. Other intangible assets are amortised over their useful economic life, and the amortisation 
charge is included within administrative expenses.

h) Impairment of intangible assets and property, plant and equipment 
These assets are reviewed annually or more frequently if there is an indication of impairment to ensure that they are not carried above 
their estimated recoverable amounts. Impairment reviews are undertaken whenever events or changes in circumstances indicate the 
carrying value of these assets may not be recoverable. Other than for goodwill, where an impairment loss subsequently reverses, the 
carrying amount is increased to the revised estimate, but restricted so that the increased amount does not exceed the carrying amount 
that would have been determined had no impairment loss been recognised in prior years. Any impairment losses or reversals are 
recognised immediately in the income statement.

Testing for impairment 
For the purpose of impairment testing, all assets, including goodwill, acquired in a business combination are allocated to each of the 
cash generating units (CGUs), or groups of CGUs that is expected to benefit from the synergies of the combination. A CGU is the 
smallest group of assets that generates cash inflows from continuing use that are largely independent of the cash flows of other assets 
or CGUs.

The carrying value of a CGU is compared to its recoverable amount, which is the higher of its value in use and the fair value less costs 
of disposal. Any impairment is recognised immediately as an expense and is not subsequently reversed.

i) Derivative financial instruments
The Group uses derivative financial instruments to manage its exposure to interest rate risk. Derivatives are initially recognised at fair 
value on the date a derivative contract is entered into and are subsequently re-measured at their fair value at each reporting date. 
Where hedge accounting is not applied, the resulting gain or loss is recognised in profit or loss immediately. Derivatives are carried as 
financial assets when their fair value is positive and as financial liabilities when their fair value is negative.

A derivative is presented as a non-current asset or non-current liability if the remaining maturity of the instrument is more than one year 
and is not expected to be realised or settled within one year. Where this is not the case, derivatives are presented as current assets or 
current liabilities.

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information88

Notes to the Consolidated Financial Statements continued
For the year ended 29 December 2018

4. Accounting policies continued
Cash flow hedges
The effective portion of changes in the fair value of derivatives that are designated and qualify as cash flow hedges are recognised in 
other comprehensive income. The gain or loss relating to the ineffective portion is recognised immediately in profit or loss as part of 
other gains and losses.

Amounts recognised in other comprehensive income and accumulated in equity are reclassified to profit or loss in the periods when 
the hedged item is recognised in profit or loss in the same line of the statement of profit or loss and other comprehensive income as 
the recognised hedged item. However, when the forecast transaction that is hedged results in the recognition of a non-financial asset 
or a non-financial liability, the gains and losses previously accumulated in equity are transferred from equity and included in the initial 
measurement of the cost of the asset or liability.

Hedge accounting is discontinued when the group revokes the hedging relationship, the hedging instrument expires or is sold, 
terminated, or exercised, or no longer qualifies for hedge accounting. Any gain or loss accumulated in equity at that time remains in 
equity and when the forecast transaction is ultimately recognised in profit or loss, such gains and losses are recognised in profit or 
loss, or transferred from equity and included in the initial measurement of the cost of the asset or liability as described above. When  
a forecast transaction is no longer expected to occur, the cumulative gain or loss that was accumulated in equity is recognised 
immediately in profit or loss.

j) Inventories
Inventories are stated at the lower of cost and net realisable value. Net realisable value is the estimated selling price in the ordinary 
course of business, less applicable variable selling expenses. Provision is made for those inventory items where the net realisable value 
is estimated to be lower than cost. Net realisable value is based on both historical experience and assumptions regarding estimated 
future sales value.

k) Trade receivables
Recoverability of trade receivables 
Trade and other receivables are recognised initially at fair value, which is deemed to be the transaction price. Subsequently, trade and 
other receivables are measured at amortised cost using the effective interest method, less any provision for impairment.

Impairment provisions are recognised to reflect an assessment of the amount that the Group will be able to collect calculated using the 
expected credit loss methodology, on confirmation that the trade receivable will not be collectable, the gross carrying value of the asset 
is written off against the associated provision. Trade receivables that are two years or more past their due date are treated as 
irrecoverable and expensed.

l) Cash
In the statement of cash flows, cash and cash equivalents includes cash in hand, deposits held at call with banks, other short-term 
highly liquid investments with maturities of three months or less and bank overdrafts. In the statement of financial position, bank 
overdrafts are shown within borrowings in current liabilities. 

m) Trade and other payables
Trade payables are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. 
Trade payables are recognised initially at fair value and subsequently measured at amortised cost. Trade payables are classified as 
current liabilities if payment is due within one year or less, otherwise they are presented as non-current liabilities.

n) Borrowings
Borrowings are recognised initially at fair value, net of transaction costs incurred. Borrowings are subsequently carried at amortised 
cost; any difference between the proceeds (net of transaction costs) and the redemption value is recognised in the income statement 
over the period of the borrowings using the effective interest method.

Fees paid on the establishment of loan facilities are recognised as transaction costs of the loan to the extent that it is probable that 
some or all of the facility will be drawn down. In this case, the fee is deferred until the draw-down occurs. To the extent there is no 
evidence that it is probable that some or all of the facility will be drawn down, the fee is capitalised as a prepayment for liquidity 
services and amortised over the period of the facility to which it relates.

o) Provisions
Onerous leases
The need for provisions for onerous leases against non-trading stores, measured at the value of the future unavoidable lease costs,  
net of expected rental income, is assessed when the leased property becomes vacant and is no longer used in the operations of the 
Group. These provisions are recognised on a lease by lease basis. The determination of the onerous lease provision requires 
management, in conjunction with its third party property advisers, to make estimates about the ultimate cost to the Group, including 
the nature, timings and cost of exiting a lease, and any additional unavoidable costs, and the level of sublease income, if applicable. 

The actual costs and timing of cash flows are dependent on future events and market conditions. Any difference between management 
estimates and actual costs is accounted for in the period when such determination is made. 

Dilapidations provisions
Leasehold dilapidations relate to the estimated cost of returning a leasehold property to its original state at the end of the lease in 
accordance with the lease terms. The cost is recognised as depreciation of leasehold improvements over the remaining term of the 
lease. The main uncertainty relates to estimating the cost that will be incurred at the end of the lease. Provisions for dilapidations are 
estimated based on surveyors’ report, where available and remaining properties are covered by estimates based on gross internal 
area. Provisions for dilapidation are recognised in full when the related facilities are installed. 

Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 201889

4. Accounting policies continued
Restructuring provisions
Restructuring provisions comprise lease termination penalties and employee termination payments. Provisions are not recognised  
for future operating losses. Provisions are measured at the present value of the expenditures expected to be required to settle the 
obligation using a pre-tax rate that reflects current market assessments of the time value of money and the risks specific to the 
obligation. 

Onerous contract provisions
Contracts are considered to be onerous when cash is paid to a third party but the Group derives no economic benefit.

Provisions for onerous leases, restructuring costs and legal claims are recognised when:

 → the Group has a present legal or constructive obligation as a result of past events;

 → it is probable that an outflow of resources will be required to settle the obligation; and

 → the amount has been reliably estimated.

p) Share capital and reserves
Ordinary shares
The Group’s ordinary shares are classified as equity instruments. Incremental costs directly attributable to the issue of ordinary shares 
are recognised as a deduction from equity, net of any tax effects.

Retained earnings/accumulated deficit
Cumulative net gains and losses are recognised in the income statement.

Foreign exchange reserve 
This is the amount of gains/losses arising on retranslating the net assets of overseas operations into sterling.

Dividends
Dividends on ordinary share capital are recognised as a liability in the Group’s Financial Statements in the period in which they are 
declared by the Company. In the case of interim dividends, these are considered to be declared when they are paid and in the case  
of final dividends, these are declared when authorised by the shareholders.

Merger reserve
The merger reserve is the amount arising on the difference between the nominal value of the shares issued on the merger and the 
carrying value of the interest in subsidiary. The merger reserve arose in 2015 when the Group underwent a capital reconstruction in 
advance of its initial public offering on 9 February 2015, and increased during 2016 via acquisition of a ‘cash box’ company.

Warrant reserve
Reserve established in respect of warrants issued. Issues of shares in respect of those warrants lead to a transfer to share capital  
with any excess being released to retained earnings.

Cash flow hedging reserve
This is the movement in the fair value of derivatives that are designated and qualify as cash flow hedges that is recognised in other 
comprehensive income and transferred to this reserve.

q) Finance income and expense
Finance income comprises interest receivable on cash balances.

Finance expense comprises interest payable on borrowings, interest payable on finance leases, amortisation and write-off of debt 
issuance costs and the unwinding of the discount on non-current provisions. 

Interest is recognised in profit or loss as it accrues, using the effective interest rate. Interest payable on borrowings includes a charge in 
respect of attributable transaction costs, which are recognised in profit or loss over the period of the borrowings on an effective interest 
basis. The interest expense component of finance lease payments is recognised in the income statement using the lease’s implicit 
interest rate.

r) Current and deferred income tax
The tax expense for the period comprises current and deferred tax. Tax is recognised in the income statement, except to the extent 
that it relates to items recognised in other comprehensive income or directly in equity. In this case, the tax is also recognised in other 
comprehensive income or directly in equity, respectively.

The current income tax charge is calculated on the basis of the tax laws enacted or substantively enacted at the reporting date. 
Management periodically evaluates positions taken in tax returns with respect to situations in which applicable tax regulation is subject 
to interpretation. It establishes provisions where appropriate on the basis of amounts expected to be paid to the tax authorities.

Deferred income tax is recognised on temporary differences arising between the tax bases of assets and liabilities and their carrying 
amounts in the statement of financial position. However, deferred tax liabilities are not recognised if they arise from the initial recognition 
of goodwill. Deferred income tax is not accounted for if it arises from initial recognition of an asset or liability in a transaction other than 
a business combination that at the time of the transaction affects neither accounting nor taxable profit or loss. Deferred income tax is 
determined using tax rates (and laws) that have been enacted or substantively enacted by the reporting date and are expected to apply 
when the related deferred income tax asset is realised or the deferred income tax liability is settled.

Deferred income tax assets are recognised only to the extent that it is probable that future taxable profit will be available against which 
the temporary differences can be utilised.

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information90

Notes to the Consolidated Financial Statements continued
For the year ended 29 December 2018

4. Accounting policies continued
Deferred income tax liabilities are provided on taxable temporary differences arising from investments in subsidiaries, except for 
deferred income tax liabilities where the timing of the reversal of the temporary difference is controlled by the Group and it is probable 
that the temporary difference will not reverse in the foreseeable future. 

Deferred income tax assets are recognised on deductible temporary differences arising from investments in subsidiaries only to the 
extent that it is probable the temporary difference will reverse in the future and there is sufficient taxable profit available against which 
the temporary difference can be utilised. Deferred income tax assets and liabilities are offset when there is a legally enforceable right to 
offset current tax assets against current tax liabilities and when the deferred income taxes assets and liabilities relate to income taxes 
levied by the same taxation authority on either the same taxable entity or different taxable entities where there is an intention to settle 
the balances on a net basis.

s) Employee benefits
Short-term employee benefits
Short-term employee benefits are expensed as the related service is provided. A liability is recognised for the amount expected to be 
paid if the Group has a present legal or constructive obligation to pay this amount as a result of past service provided by the employee 
and the obligation can be estimated reliably.

Pension obligations
The Group operates employee-optional stakeholder retirement and death benefit schemes; these are defined contribution schemes. 
Both employees and employers are required to make contributions, with the employer’s contributions for each employee determined by 
the level of contribution made by the employee and the employee’s length of service within the Group or subsidiary company. The 
employer’s contributions are charged to profit and loss in the year in which the contributions are due.

Termination benefits
Termination benefits are payable when employment is terminated by the Group before the normal retirement date, or whenever an 
employee accepts voluntary redundancy in exchange for these benefits. The Group recognises termination benefits at the earlier of the 
following dates: (a) when the Group can no longer withdraw the offer of those benefits; and (b) when the entity recognises costs for a 
restructuring and involves the payment of termination benefits. In the case of an offer made to encourage voluntary redundancy, the 
termination benefits are measured based on the number of employees expected to accept the offer. Benefits falling due more than one 
year after the end of the reporting period are discounted to their present value.

Share-based payments 
Share-based payment transactions in which the Group receives goods or services as consideration for its own equity instruments are 
accounted for as equity-settled share-based payments. The grant date fair value of the share based payment granted to employees  
is recognised as an employee expense, with a corresponding increase in equity, over the period that the employee becomes 
unconditionally entitled to the awards. The fair value of the options granted is measured using an option valuation model, taking into 
account the terms and conditions upon which the options were granted, and is charged to the income statement on a straight-line 
basis over the vesting period of the award.

The amount recognised as an expense is adjusted to reflect the actual number of awards for which the related service and non-market 
vesting conditions are expected to be met, such that the amount ultimately recognised as an expense is based on the number of 
awards that do meet the related service and non-market performance conditions at the vesting date.

t) Leases
Assets held under finance leases, which are leases where substantially all the risks and rewards of ownership of the asset have 
transferred to the Group, and hire purchase contracts are capitalised in the balance sheet and are depreciated over the shorter of 
useful life and lease term with any impairment being recognised in accumulated depreciation. Leased assets are recorded at an 
amount equal to the lower of its fair value and the present value of the minimum lease payments at the inception of finance leases. The 
capital elements of future obligations under leases and hire purchase contracts are included in liabilities in the statement of financial 
position and analysed between current and non-current amounts. The interest elements of the obligations are charged to the income 
statement over the periods of the leases and hire purchase contracts so as to produce a constant periodic rate of interest on the 
remaining balance of the liability.

Leases where the lessor retains substantially all the risks and rewards of ownership are classified as operating leases. Operating lease 
rentals are charged to the income statement on a straight-line basis over the lease term. 

Lease incentives are recorded as a liability and then recognised over the lease term on a straight-line basis in the income statement as 
a reduction of rental expense.

u) Fair value measurement
A number of the Group’s accounting policies and disclosures require the determination of fair value, for both financial and non-financial 
assets and liabilities. Set out below is an analysis of the valuation method of the Group’s financial instruments: 

The different levels in the fair value hierarchy have been defined as follows:

 → Level 1: quoted (unadjusted) prices in active markets for identical assets or liabilities.

 → Level 2: inputs other than quoted prices included within level 1 that are observable, for the asset or liability, either directly (i.e. as prices) 

or indirectly (i.e. derived from prices).

 → Level 3: inputs for the asset or liability that are not based on observable market data (unobservable inputs).

Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 201891

4. Accounting policies continued
Fair values have been determined for measurement purposes based on the following methods:

Derivative instruments (level 2)
The fair values of interest rate swaps are calculated as the present value of the estimated future cash flows based on the terms and 
maturity of each contract and using market interest rates as applicable for a similar instrument at the measurement date. Fair values 
reflect the credit risk of the instrument and include adjustments to take account of the credit risk of the Group entity and counterparty 
where appropriate.

The fair values of interest rate swap contracts are calculated by management based on external valuations received from the Group’s 
bankers and are based on anticipated future interest yields.

v) Exceptional items
The Group has classified a number of income statement items as exceptional during the year because of their size or nature or 
because they are non-recurring.

5. Segment reporting
The Group’s operations are segmented into the following reportable segments:

 → Rental and related revenue; and

 → Services.

Rental and related revenue comprises the rental income earned from owned tools and equipment, including small tools, powered 
access, power generation and, in the previous year, cleaning and HVAC assets, together with directly related revenue such as resale 
(fuel and other consumables) transport and other ancillary revenues.

Services comprise the Group’s rehire business known as HSS OneCall and HSS Training. HSS OneCall provides customers with a 
single point of contact for the hire of products that are not available within the HSS fleet and are obtained from approved third party 
partners. HSS Training provides customers with specialist safety training across a wide range of products and sectors.

Contribution is defined as segment operating profit before branch and selling costs, central costs, depreciation, amortisation and 
exceptional items.

All segment revenue, operating profit, assets and liabilities are attributable to the principal activity of the Group being the provision of 
tool and equipment hire and related services in, and to customers in, the United Kingdom and the Republic of Ireland. The Group has 
one customer which accounts for more than 10% of Group turnover (2017: one).

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information92

Notes to the Consolidated Financial Statements continued
For the year ended 29 December 2018

5. Segment reporting continued

Year ended 29 December 2018

Total revenue from external customers

Contribution

Branch and selling costs

Central costs

Adjusted EBITDA – continuing operations

Less: Exceptional items 

Less: Depreciation and amortisation

Operating profit – continuing operations

Net finance expenses

Loss before tax – continuing operations

Tax

Profit for the year from discontinued operations

Loss after tax and discontinued operations

Rental 
(and related 
revenue)
£000s

225,992

Services
£000s

96,775

155,357

14,586

Central
£000s

–

–

Total
£000s

322,767

169,943

(84,217)

(84,217)

(25,759)

(25,759)

(4,965)

59,967

(4,965)

(31,551)

(171)

(12,062)

(43,784)

11,218

(20,374)

(9,156)

2,749

1,987

(4,420)

The rental and related revenue generated by discontinued operations by activity amounted to £27.9m (2017: £30.1m) and services 
generated £1.7m (2017: £1.7m).

Additions to non-current assets

Property, plant and equipment

Intangibles

Non-current assets net book value

Property, plant and equipment

Intangibles

Unallocated corporate assets 

Derivative financial instruments

Other non-current deferred tax assets

Asset held for sale (net)

Current assets

Current liabilities

Non-current liabilities

Net assets

Rental 
(and related 
revenue)
£000s

22,578

–

76,691

158,420

Services
£000s

Central
£000s

Total
£000s

60

140

377

324

7,344

1,704

29,982

1,844

29,061

4,913

109,129

163,657

405

2,500

405

2,500

33,172

33,172

116,146

116,146

(100,700)

(100,700)

(252,846)

(252,846)

71,463

Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 2018Year ended 30 December 2017

Rental 
(and related 
revenue)
£000s

217,705 

Services
£000s

86,315

141,443

11,611

–

–

–

–

–

–

(37,465)

(311)

Central
£000s

–

–

(78,460)

(38,566)

(66,460)

(11,643)

93

Total
£000s

304,020

153,054

(78,460)

(38,566)

36,028 

(66,460)

(49,419)

(79,851)

(13,152)

(93,003)

6,692

6,389

(79,922)

Rental 
(and related 
revenue)
£000s

Services
£000s

25,763

 – 

24

200

Central
£000s

8,726

2,657

Total
£000s

34,513

2,857

118,643

165,960

224

290

32,048

6,259

150,915

172,509

–

–

1,500

358

1,500

358

104,173

104,173

(168,226)

(168,226)

(187,657)

(187,657)

73,572

5. Segment reporting continued

Total revenue from external customers

Contribution

Branch and selling costs

Central costs

Adjusted EBITDA – continuing operations

Less: Exceptional items

Less: Depreciation and amortisation

Operating loss – continuing operations

Net finance expenses

Loss before tax

Tax

Profit for the year from discontinued operations

Loss after tax and discontinued operations

Additions to non-current assets

Property, plant and equipment

Intangibles

Acquired on acquisitions

Intangibles

Non-current assets net book value

Property, plant and equipment

Intangibles

Unallocated corporate assets 

Assets held for sale

Non-current deferred tax assets

Current assets

Current liabilities

Non-current liabilities

Net assets

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information94

Notes to the Consolidated Financial Statements continued
For the year ended 29 December 2018

6. Other operating income

Other operating income

Year ended 
29 December 
2018
£000s

Year ended 
30 December 
2017
£000s

494

882 

Other operating income relates to sub-let rental income received on vacant properties, which has been recognised within exceptional 
items (note 7).

7. Exceptional items 
Items of income or expense have been shown as exceptional either because of their size or nature or because they are non-recurring. 
As a result, during the period ended 29 December 2018, the Group has recognised exceptional items as follows:

Onerous leases

Cost reduction programme

Costs expensed on refinancing

Strategic Review

Impairment of property, plant  
and equipment

Business divesture

Sub-let rental income  
on onerous leases

Exceptional items 
– continuing operations

Exceptional items 
– discontinued operations

Business divesture 
– discontinued operations

Exceptional items – total

Included in 
cost of sales 
£000s

Included in 
distribution 
costs 
£000s

Included in 
administrative 
expenses
 £000s

Included in 
other 
operating 
income 
£000s

Included in 
finance 
expense
£000s

Included in 
profit on 
disposal
£000s

Year ended 
29 December 
2018 
£000s

–

2

–

–

–

–

–

2

–

–

2

–

34

–

–

–

–

–

34

–

–

34

2,620

1,111

–

955

513

197

–

–

–

–

–

–

–

(467)

–

–

1,460

–

–

–

–

5,396

(467)

1,460

173

–

5,569

–

–

–

–

(467)

1,460

–

–

–

–

–

–

–

–

–

2,080

2,080

2,620

1,147

1,460

955

513

197

(467)

6,425

173

2,080

8,678

During the year ended 30 December 2017, the Group recognised exceptional costs analysed as follows:

Network reconfiguration

Onerous leases

Group restructuring

Impairment of property, plant and equipment

Senior management changes

Cost reduction programme 

Strategic Review

Business divesture

Preparatory refinancing costs

Sub-let rental income on onerous leases

Exceptional items – continuing operations

Exceptional items – discontinued operations

Exceptional items – total

Included in cost 
of sales 
£000s

Included in 
distribution 
costs 
£000s

Included in 
administrative 
expenses 
£000s

Included in 
other 
operating 
income
 £000s

Year ended 
30 December 
2017 
£000s

–

–

–

–

–

–

–

–

–

–

176

131

–

–

–

–

176

–

176

–

–

–

–

131

–

131

40,692

6,903

8,279

1,031

3,325

1,172

4,919

714

–

67,035

107

67,142

–

–

–

–

–

–

–

–

–

(882)

(882)

–

40,692

6,903

8,279

1,031

3,632

1,172

4,919

714

(882)

66,460

107

(882)

66,567

Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 201895

7. Exceptional items continued
Exceptional items incurred in 2018 and 2017
Onerous leases: branch closures 
The number of branches has been reduced to remove less profitable locations with activity centralised into fewer locations. 
12 branches were closed during the year ended 29 December 2018 (2017: 55). An exceptional cost of £2.6m relating to dark stores and 
onerous leases has been recorded in the year (2017: £6.9m). Sub-let rental income on onerous leases for the year amounted to £0.5m 
(2017: £0.9m).

Business divesture
The Group has arranged to sell businesses not considered core to the Group’s strategy in both 2017 and 2018. On 16 November 2017, 
the Reintec branded fleet of cleaning machines and the associated TecServ equipment maintenance business were sold for a 
consideration of £1.5m. After transaction costs, net proceeds were £1.2m. This gave rise to a loss of £4.9m including goodwill written 
off of £0.8m. In 2018, revision to the consideration reduced the net proceeds to c£1.0m and this has been reflected in the continuing 
operations exceptionals cost.

Business divesture – discontinued operations
On 19 July 2018, the Group announced the agreement to sell UK Platforms Limited, HSS’s powered access business, to Loxam (see 
note 28 for further details). This transaction completed in January 2019 and has, for the 2018 year, has been treated as a discontinued 
operation (note 27). The clearance of this transaction was secured from the Competition and Markets Authority in December 2018, 
thereby completing the last major hurdle in the agreement to sell the business. The costs of the transaction were accrued and have 
been expensed in the year. See note 28 for details of the profit on disposal to be recognised in the 2019 financial period.

Cost reduction programme
The Group announced plans in the first half of the financial year 2017 to deliver significant cost reductions primarily by reducing head 
office headcount by redundancy and restructuring costs at the NDEC to drive operational efficiencies in the supply chain. The annual 
cost savings include a reduction in central overhead estimated to be between £3m and £4m. To realise these benefits, largely relating 
to redundancy costs, £1.0m of exceptional items (2017: £3.7m) have been recognised.

Included in these costs for 2017 is an asset impairment relating to the closure of the former head office in Mitcham and associated 
relocation costs of transferring transactional activity to the new head office in Manchester.

Costs expensed on refinancing
One impact of the refinancing of the Group on 11 July 2018 was to terminate the previous finance facility earlier than scheduled. The 
costs expensed in the period of £1.5m (2017: £nil) largely relate to debt issue costs related to that facility.

Strategic Review
Following the appointment of the new Chief Executive Officer in 2017, a thorough Strategic Review was carried out by the Group. 
Non-recurring third party consultancy costs of £1.0m were incurred for the period ended 29 December 2018 to complete this review 
(2017: £1.2m). 

Impairment of closed branch property, plant and equipment
Following the branch closures management have conducted an impairment review of property, plant and equipment in closed 
branches to determine what can be reused across the network. During the year ended 29 December 2018, an impairment of £0.5m 
has been recorded (2017: £8.3m).

Exceptional items incurred in 2017 only
Senior management changes
During the first half of the year, a number of senior management changes happened, including the recruitment of a new Chief Executive 
Officer. Termination costs, legal fees and recruitment costs totalled £1.0m.

Network reconfiguration
The Strategic Review identified operational efficiencies that could be achieved through reconfiguring the Group’s supply chain model. 
Potential annual savings of between £7m and £10m were identified by moving the testing and repair of all fast-moving products closer 
to HSS’s customers, using the Group’s existing network of distribution centres and branches. In addition to the cost savings, these 
changes are expected to improve asset utilisation and availability of product. 

To realise these benefits, agreement was reached with Unipart which operated the Group’s National Distribution and Engineering 
Centre (NDEC) to terminate the remaining eight year term of the contract. In terminating this contract the Group will make cash 
payments of £33.8m over the period 2018 to 2026 as compensation to Unipart. In aggregate a discounted provision of £32.6m has 
been made for these payments. Included in the above are one off cash payments of £6.5m which were made in 2018 to cover the 
immediate restructuring costs associated with the change, including redundancy, site decommissioning and exit costs from operating 
leases. 

The Group impaired property, plant and equipment of £1.9m and software intangibles of £1.2m relating to the operation of the NDEC. 
The Group also impaired a security deposit of £4.5m paid to Unipart prior to the opening of the NDEC as this will not be repaid. 

The total provision for network reconfiguration, including £0.5m of legal costs, recorded within exceptional items amounted to £40.7m.

Preparatory refinancing costs
A cost of £0.7m was incurred in respect of preparatory costs for the refinancing of the Senior Secured Notes and the Revolving Credit 
Facility which was due for repayment in 2019. The Group completed this refinancing on 11 July 2018.

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information96

Notes to the Consolidated Financial Statements continued
For the year ended 29 December 2018

8. Finance expense

Bank loans and overdrafts

Term facility

Senior secured notes

Finance leases

Interest unwind on discounted provisions

Debt issue costs

Exceptional finance cost on refinancing the business (note 19)

Net finance expense and finance expense – continuing operations

Finance expense – discontinued operations

Finance expense – total

9. Operating profit/(loss)
Operating profit/(loss) is stated after charging/(crediting):

Amortisation of intangible assets

Depreciation of property, plant and equipment 

Accelerated depreciation relating to hire stock customer losses, hire stock write-offs and other disposals

Loss on disposal of businesses

Loss on disposal of non-hire stock property, plant and equipment

Impairment of tangible assets

Impairment of intangible assets

Loss on disposal of intangible assets

Operating lease rentals: 

– land and buildings

– motor vehicles

– hire stock

Sub-lease rental income

Foreign currency translation gains

Auditors’ remuneration 

– audit of Group and Company financial statements

– audit of subsidiary financial statements

– other audit-related assurance services

– corporate finance services

– taxation compliance services

Year ended 
29 December 
2018 
£000s

Year ended 
30 December 
2017 
£000s

1,620 

9,440

4,822 

774 

169 

2,089 

1,460 

1,871

–

9,155 

1,051

28 

1,047 

–

20,374

13,152 

440

591

20,814

13,743

Year ended 
29 December 
2018 
£000s

Year ended 
30 December 
2017 
£000s

5,901

26,823

9,776

–

751

533

–

–

6,637 

37,006 

10,153 

4,919

–

11,230

1,239

3

14,950

19,907 

9,547

1,948

(494)

(234)

8,821 

1,742 

(882)

(116)

Year ended 
29 December 
2018
£000s

Year ended 
30 December 
2017 
£000s

63

288

82

150

12

595

61 

214 

50

230

2

557

Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 201810. Employees
The average number of people employed by the Group (including Directors) during the year was as follows:

Headcount

Distribution

Hire stock and inventory maintenance

Sales and administration

Continuing operations

Discontinued operations

Total

The aggregate remuneration costs of these employees were as follows:

Staff costs

Wages and salaries

Social security costs

Pension costs

Share-based payment expense

Discontinued operations

Total

97

Year ended 
29 December 
2018 
Number

Year ended 
30 December 
2017 
Number

523 

310 

1,837 

2,670 

116 

2,786 

565 

329 

2,053 

2,947 

119 

3,066 

Year ended 
29 December 
2018 
£000s

Year ended 
30 December 
2017 
£000s

81,107 

76,337 

7,263 

1,616 

24 

7,833 

1,438 

4 

90,010 

85,612 

4,348 

4,100 

94,358 

89,712 

IAS 24 Related party disclosures (IAS 24) requires the Group to disclose all transactions and outstanding balances with the Group’s  
key management personnel. IAS 24 defines key management personnel as those persons having authority and responsibility for 
planning, directing and controlling the activities of the entity, directly or indirectly, including any Director (whether executive or otherwise) 
of that entity.

The key management personnel of the Group comprise the Directors along with senior managers from central support services and 
divisional and regional operations. 

The aggregate remuneration costs of key management personnel were as follows:

Wages and salaries

Employer’s national insurance contributions and similar taxes

Compensation for loss of office

Other pension costs

Share based payment expense

Key management personnel – total

At 29 December 2018, £0.5m was payable to key management personnel (30 December 2017: £nil).

Year ended 
29 December 
2018 
£000s

Year ended 
30 December 
2017 
£000s

2,840 

336 

–

88 

24 

2,506 

305 

720 

118 

4 

3,288

3,653

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information98

Notes to the Consolidated Financial Statements continued
For the year ended 29 December 2018

11. Directors’ remuneration
The remuneration costs of the Company’s Directors were:

Directors’ remuneration

Aggregate emoluments

Bonuses not paid

Pension costs

Directors’ emoluments

Share-based payment expense

Total emoluments

Year ended  
29 December 
2018
£000s

Year ended  
30 December 
2017
£000s

952 

453

55 

1,460 

2 

1,462

932

–

56 

988 

– 

988 

There is no compensation for loss of office payable as at 29 December 2018 (30 December 2017: £0.4m to one former Director). 
Included above is the fee of £40,000 (2017: £40,000) for one director (2017: one) that is paid to Exponent Private Equity LLP (note 29).

The remuneration of the highest paid Director was:

Aggregate emoluments

Bonus not paid

Pension costs

Directors’ emoluments

Share-based payment expense

Total emoluments

12. Income tax credit
(a) Analysis of expense/(credit) in the year

Current tax charge

UK corporation tax on the loss for the year

Adjustments in respect of prior years

Total current tax charge/(credit)

Deferred tax credit

Deferred tax credit for the year

Adjustments in respect of prior years

Total deferred tax credit (note 21)

Income tax credit – continuing operations (note 21)

Deferred tax charge – discontinued operations (note 21)

Income tax credit

Year ended 
29 December 
2018 
£000s

Year ended 
30 December 
2017
 £000s

383

263

31 

677 

1 

678 

284 

–

24 

308 

– 

308 

Year ended 
29 December 
2018 
£000s

Year ended 
30 December 
2017
 £000s

266 

(39)

227 

486 

(789)

(303)

(2,956)

(6,447)

(20)

(2,976)

(2,749) 

577 

(58)

(6,389)

(6,692) 

– 

(2,172)

(5,240)

Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 201899

12. Income tax credit continued
(b) Factors affecting the income tax expense/(credit) in the year
The tax assessed on the loss for the year differs from the standard UK corporation rate of tax. The differences are explained below:

Loss before tax 

Loss before tax multiplied by the standard rate of corporation tax of 19% (2017: 19.25%) 

Effects of:

Utilisation of tax losses brought forward

Unprovided deferred tax movements on short-term temporary differences and capital allowance 
timing differences

Adjustments in respect of prior years

Expenses not deductible for tax purposes

Losses carried forward

Difference in foreign tax rate

Income tax credit – continuing operations

Income tax credit – discontinued operations

Income tax credit – total

Year ended 
29 December 
2018
 £000s

Year ended 
30 December 
2017
 £000s

(9,156)

(93,003)

(1,739)

(17,903)

(2,512)

–

(1,001)

10,472 

(58)

1,456 

839

266 

(2,749)

577 

(2,172)

(732)

1,027 

444 

(6,692)

1,452 

(5,240)

(c) Factors that may affect future tax charge
The standard rate of corporation tax in the UK changed from 20% to 19% with effect from 1 April 2017. The Group’s losses for the year 
ended 29 December 2018 were taxed at an effective rate of 19.00% (2017: 19.25%).

The Group has an unrecognised deferred tax asset relating to temporary timing differences on plant and equipment, intangible assets 
and provisions of £17.0m (2017: £18.2m) and relating to losses of £3.5m (2017: £6.9m).

These potential deferred tax assets have not been recognised on the basis that it is not sufficiently certain when taxable profits that can 
be utilised to absorb the reversal of the temporary difference will be made in the future.

The corporation tax main rate is 19% for the years starting 1 April 2018 and 2019 and 18% for the year starting 1 April 2020. The tax 
rate for the year starting 1 April 2021 is 17%.

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information 
 
100

Notes to the Consolidated Financial Statements continued
For the year ended 29 December 2018

13. Earnings per share

Year ended 29 December 2018

Year ended 30 December 2017

Year ended 29 December 2018

Weighted 
average 
number of 
shares 
000s

Loss after 
tax 
£000s

(6,407)

170,207 

(86,311)

170,207 

Loss per 
share 
pence

(3.76)

(50.71)

Basic loss per share is calculated by dividing the result attributable to equity holders by the weighted average number of ordinary 
shares in issue for that period. 

Diluted loss per share is calculated using the loss for the year divided by the weighted average number of shares outstanding assuming 
the conversion of its potentially dilutive equity derivatives outstanding, being nil-cost share options (LTIP shares) Sharesave Scheme 
share options and warrants, as disclosed in notes 23 and 24. All of the Group’s potentially dilutive equity derivative securities were 
anti-dilutive for the years ended 29 December 2018 and 30 December 2017 for the purpose of diluted loss per share. There were no 
potentially dilutive equity derivative securities outstanding during the years ended 29 December 2018 and 30 December 2017 for the 
purpose of diluted loss per share.

The following is a reconciliation between the basic loss per share and the Adjusted basic earnings/(loss) per share:

Basic and diluted loss per share (pence)

Add back:

Exceptional items per share(1)

Amortisation per share(2)

Tax per share

Charge:

Tax (charge)/credit at prevailing rate

Adjusted basic earnings/(loss) per share (pence)

 Year ended 
29 December 
2018 

 Year ended 
30 December 
2017 

(3.76)

(50.71)

3.77 

3.47 

(1.62)

(0.35)

1.51 

39.05 

3.87 

(3.93) 

1.35 

(10.37)

(1)  Exceptional items per share is calculated as total exceptional items divided by the weighted average number of shares in issue through the period.
(2)  Amortisation per share is calculated as the amortisation charge divided by the weighted average number of shares in issue through the period.

The following is a reconciliation between the basic and diluted loss per share and the adjusted diluted earnings/(loss) per share:

Basic and diluted loss per share (pence)

Add back:

Adjustment to basic loss per share for the impact of dilutive securities(1)

Exceptional items per share(2)

Amortisation per share(3)

Tax per share

Charge:

Tax (charge)/credit at prevailing rate

Adjusted diluted earnings/(loss) per share (pence)

 Year ended 
29 December 
2018 

 Year ended 
30 December 
2017 

(3.76)

(50.71)

0.36 

3.41 

3.13 

(1.46)

(0.32)

1.36 

–

39.05

3.87 

(3.93) 

1.35 

(10.37)

(1)  The warrants, LTIP, market value options and Sharesave share options were dilutive in the year ended 29 December 2018 for the purpose of calculating adjusted diluted 

earnings per share. For the year ended 30 December 2017, neither the LTIP, market value options nor Sharesave share options were dilutive and the warrants were not 
issued until 2018.

(2)  Exceptional items per share is calculated as total finance and non-finance exceptional items divided by the diluted weighted average number of shares in issue through  

the period.

(3)  Amortisation per share is calculated as the amortisation charge divided by the diluted weighted average number of shares in issue through the period.

Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 2018 
101

13. Earnings per share continued
The weighted average number of shares for the purposes of calculating the adjusted diluted earnings per share are as follows:

Basic 

LTIP share options (note 23)

Sharesave Scheme options (note 23)

Market value options (note 23)

Warrants (note 24)

Diluted 

 Year ended 
29 December 
2018 

 Year ended 
30 December 
2017 

Weighted 
average 
number of 
shares 
000s

Weighted 
average 
number of 
shares 
000s

170,207 

 170,207

1,240 

1,373 

11,232 

4,501

 1,383 

2,223 

2,581

–

188,553

 176,394 

There were no potentially dilutive equity derivative securities outstanding during the year ended 30 December 2017 for the purpose of 
adjusted diluted loss per share.

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information102

Notes to the Consolidated Financial Statements continued
For the year ended 29 December 2018

14. Intangible assets

Cost

At 31 December 2017 

Additions

Transferred to assets held for sale

At 29 December 2018

Amortisation

At 31 December 2017

Charge for the period

Transferred to assets held for sale

At 29 December 2018

Net book value

At 29 December 2018

Cost

At 31 December 2016 

Foreign exchange differences

Additions

Sale of business

Disposals

At 30 December 2017

Amortisation

At 31 December 2016

Charge for the period

Impairment loss

Sale of business

Disposals

At 30 December 2017

Net book value

At 30 December 2017

Goodwill 
£000s

Customer 
relationships
£000s

Brands 
£000s

Software 
£000s

Total
£000s

128,991 

26,744 

24,102 

20,481 

200,318

–

(4,114)

–

–

–

(880)

1,844

(97)

1,844

(5,091)

124,877

26,744

23,222

22,228

197,071

–

–

–

–

13,346 

2,650

–

15,996

526 

100

(199)

427

13,937 

27,809 

3,151

(97)

5,901

(296)

16,991

33,414

124,877

10,748

22,795

5,237

163,657

Goodwill 
£000s

Customer 
relationships 
£000s

Brands 
£000s

Software 
£000s

Total 
£000s

129,744 

27,482 

24,142 

19,968 

201,336 

2

–

(755)

–

–

–

(738)

–

–

–

(40)

–

–

2,857 

(240)

(2,104)

2

2,857 

(1,773)

(2,104)

128,991 

26,744 

24,102 

20,481 

200,318

–

–

–

–

–

–

10,940 

2,762 

–

(356)

–

391 

143 

–

(8)

–

13,346 

526 

11,250 

22,581 

3,732 

1,239

(183)

(2,101)

13,937 

6,637 

1,239

(547)

(2,101)

27,809 

128,991 

13,398 

23,576 

6,544 

172,509 

Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 2018103

14. Intangible assets continued
Analysis of goodwill, indefinite life brands, other brands and customer relationships by cash generating units.

Allocated to

HSS Core

Climate control

Power generation

At 29 December 2018

Allocated to

HSS Core

Powered access

Climate control

Power generation

At 30 December 2017

Goodwill
£000s

Indefinite life 
brands
£000s

Other 
brands
£000s

Customer 
relationships 
£000s

Total
£000s

111,497 

21,900 

7,327 

6,053 

–

–

124,877

21,900 

276

399

220

895

9,345

143,018 

932

471

8,658 

6,744 

10,748

158,420

Goodwill
£000s

Indefinite life 
brands
£000s

Other 
brands
£000s

Customer 
relationships 
£000s

Total
£000s

111,497 

21,900 

4,114

7,327 

6,053 

–

– 

– 

299 

681

462 

234 

11,793 

145,489 

–

1,044 

561 

4,795

8,833 

6,848 

128,991

21,900 

1,676 

13,398 

165,965 

The remaining life of intangible assets other than goodwill and indefinite life brands is between two and sixteen years (2017: three and 
seventeen years).

The Group tests property, plant and equipment, goodwill and indefinite life brands for impairment annually or more frequently if there 
are indicators that impairment may have occurred. The recoverable amounts of the goodwill and indefinite life brands, which are 
allocated to CGUs, are estimated from value in use (VIU) calculations which model pre-tax cash flows for the next four years (2017: four 
years) together with a terminal value using a long-term growth rate. The key assumptions underpinning the recoverable amounts of the 
CGUs tested for impairment are those regarding the discount rate, forecast revenue, EBITDA and capital expenditure.

The key variables applied to the VIU calculations were determined as follows:

 → Cash flows were derived based on the budget and model of the business for the following two years.

 → Operational activity then had the long-term growth rate applied to it while capital expenditure was specifically adjusted to reflect 

expectations of spend in the following year giving a model of up to four years in total. Cash flows for succeeding years had a long-term 
growth factor applied to them of 1.8% for each of the CGUs (2017: 2.5%). The Directors believe that it is appropriate to lower the growth 
rate assumptions from previous years to reflect the deterioration in the long-term outlook for the UK economy.

 → A pre-tax discount rate of 9.7% (2017: 10.0%), calculated by reference to a weighted average cost of capital (WACC) calculated by 

reference to an industry peer group of quoted companies.

An impairment may be identified if changes to any of the factors mentioned above become significant, including underperformance of 
the Group against forecast, negative changes in the UK tool hire market or a deterioration in the UK economy, which would cause the 
Directors to reconsider their assumptions and revise their cash flow projections.

Based on this VIU modelling and impairment testing, the directors do not consider an impairment charge to be required in respect of 
any of the property, plant and equipment, goodwill and indefinite life brands assets carried in the balance sheet at 29 December 2018 
for any of the CGUs.

For the CGU groupings listed in the table above in respect of goodwill and brands, the directors’ sensitivity analysis does not result in 
an impairment charge. In addition, the Directors’ assessed a variety of individual scenarios covering individual issues related to factors 
such as lowered revenue growth, capital expenditure plans, general cost inflation and the extension of the time taken to collect cash 
from customers. The Directors also assessed combined outcomes utilised as part of the going concern and long-term viability 
assessments, particularly in the light of the potential impact of a hard Brexit. Given the level of headroom in VIU these calculations 
show, the Directors do not envisage reasonably possible changes, either individually or in combination, to the key assumptions that 
would be sufficient to cause an impairment charge at this time.

In respect of HSS Core, at 29 December 2018, the headroom between VIU and carrying value of the related assets was £122.0m 
(2017: £89.9m). The Directors’ sensitivity analysis with regard to HSS Core shows that an increase in the discount rate to 13.4% 
(2017: 12.5%) or a reduction in the long-term growth rate to a decline of 2.5% (2017: decline of 2.2%) would eliminate the headroom 
shown. In addition, this year, the Directors have assessed the combined impact of the long-term growth rate falling to zero and an 
increase in the discount rate to 10.89%. This shows that the headroom drops to £23.0m for HSS Core. Each of these rates is viewed  
as unlikely to occur in the near term and as such no impairment charge was required. 

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information104

Notes to the Consolidated Financial Statements continued
For the year ended 29 December 2018

15. Property, plant and equipment

Cost

At 30 December 2017

Foreign exchange differences

Additions

Transferred to asset held for sale

Disposals

At 29 December 2018

Accumulated depreciation

At 30 December 2017

Charge for the year

Impairment loss

Transferred to asset held for sale

Disposals

At 29 December 2018

Net book value

At 29 December 2018

Land & 
buildings 
£000s

Plant & 
machinery 
£000s

Materials & 
equipment 
held for hire 
£000s

Total 
£000s

71,771 

60,282 

237,498 

369,551 

– 

4,983 

(2,304)

(1,164)

– 

2,421 

(649)

(120)

115 

22,578 

(69,907)

(28,536)

115 

29,982 

(72,860)

(29,820)

73,286 

61,934 

161,748 

296,968 

48,115 

51,585 

118,936 

218,636 

6,090 

2,241 

18,492 

26,823 

– 

(1,159)

(418)

– 

(557)

(115)

533

(37,144)

(18,760)

533 

(38,860)

(19,293)

52,628 

53,154 

82,057 

187,839

20,658 

8,780 

79,691 

109,129 

Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 2018 
105

Land & 
buildings 
£000s

Plant & 
machinery 
£000s

Materials & 
equipment 
held for hire 
£000s

Total
£000s

69,187 

58,673 

247,295 

375,155 

16 

6,664 

(3,806)

(93)

(197)

65 

620 

701 

2,086 

25,763 

34,513 

–

(463)

(79)

–

(5,504)

(3,806)

(6,060)

(30,676)

(30,952)

71,771 

60,282 

237,498 

369,551 

37,095 

46,214 

113,373 

196,682 

1

4,382

9,103 

(2,306)

(33)

(127)

46 

3,669 

2,127

–

(409)

(62)

382 

28,955 

–

–

(3,164)

429 

37,006 

11,230 

(2,306)

(3,606)

(20,610)

(20,799)

48,115 

51,585 

118,936 

218,636 

23,656 

8,697 

118,562 

150,915 

15. Property, plant and equipment continued

Cost

At 31 December 2016

Foreign exchange differences

Additions

Transferred to asset held for resale

Sale of business

Disposals

At 30 December 2017

Accumulated depreciation

At 31 December 2016

Foreign exchange differences

Charge for the year

Impairment loss

Transferred to asset held for resale

Sale of business

Disposals

At 30 December 2017

Net book value

At 30 December 2017

The net book value of materials and equipment held for hire includes an amount of £24.4m (2017: £46.1m) in respect of assets held 
under finance leases. The depreciation charge for assets held under finance leases in the year ended 29 December 2018 was £4.7m 
(2017: £6.5m).

The results of the impairment review for property, plant and equipment are included in note 14.

16. Inventories

Inventories

Inventory spares

Total inventories

Provision for impairment

Inventories

Provision for impairment of inventories

Balance at the beginning of the year

Impairment provisions recognised during the year

Balance at the end of the year

The cost of inventories recognised as an expense and included in cost of sales is £25.2m (2017: £25.2m).

 29 December 
2018 
£000s

30 December 
2017 
£000s

2,594

2,009

4,603

(270)

4,333

3,455 

2,460 

5,915 

(396)

5,519 

29 December 
2018 
£000s

30 December 
2017 
£000s

396

(126)

270

368 

28 

396 

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information106

Notes to the Consolidated Financial Statements continued
For the year ended 29 December 2018

17. Trade and other receivables

Gross trade receivables

Less provision for impairment 

Net trade receivables

Other debtors

Prepayments

Accrued income

Total trade and other receivables

29 December 
2018
 £000s

30 December 
2017 
£000s

78,026

(3,819)

74,207

3,477

6,997

9,300

85,270 

(4,429)

80,841 

271 

8,248 

7,143

93,981

96,503 

The provision for impairment of trade receivables consists of a bad debt and a credit note provision. The bad debt provision is 
estimated using the simplified approach to expected credit loss techniques and is based upon past default experience and the 
Directors’ assessment of the current economic environment for each of the Group’s ageing categories. Receivables over two years 
past their due date are expensed in their entirety and written back to income if subsequently recovered. The total amount expensed 
was £4.4m (2017 £2.0m); unless the counter-party is in liquidation, these amounts are still subject to enforcement action. Provisions  
are made for credit notes expected to be raised after year end for customer invoices that were issued during the year (see note 2). 
The overall provisions for bad debts and credit notes amount to 4.9% of trade receivables at 29 December 2018 (2017: 5.2%). A 0.5% 
increase in the rate of provision required would give rise to an increased provision of £0.4m (2017: £0.4m). The creation and release of 
bad debt provisions are charged or credited to administrative expenses in the income statement and movements in the credit note 
provision are charged or credited to revenue.

As described in note 2, the methodologies for calculating the bad debt and credit note provisions have been updated to comply with 
the new requirements of IFRS 9. The impact of the change in methodology was not material to either of these accounting estimates.

The estimated credit loss rates are estimated based on historical loss rates and then adjusted for current and forward-looking 
information on macroeconomic factors affecting the Group’s operating environment. The Group has identified the future economic 
outlook (e.g. political uncertainty around Brexit, and expected GDP growth, inflation and unemployment rates) as key to determining the 
level of adjustment required. Assessment is made for each of the group’s trading entities and based on its standard ageing categories.

The following table details the movements in the provision for impairment of trade receivables:

Balance at the beginning of the period

Movement in provision

Balance related to discontinued operations

Balance at the end of the period

The provision for impairment of trade receivables is comprised as follows:

Bad debt provision

Credit note provision

29 December 
2018 
£000s

30 December 
2017 
£000s

(4,429)

324

286 

(3,740)

(689)

–

(3,819)

(4,429)

29 December 
2018
 £000s

30 December 
2017
 £000s

(1,885)

(1,934)

(3,819)

(3,042)

(1,387)

(4,429)

The bad debt provision based on expected credit losses and applied to trade receivables, all of which are current, is as follows:

Contract assets

Expected loss rate

Provision for impairment charge

Current

69,215

0.0%

8

0-60 days past 
due

61-365 days 
past due

9,342

0.9%

84

7,330

21.0%

1,540

1-2 years

1,439

17.6%

253

Total

87,326

2.4%

1,885

These amounts have not been impaired as there has not been a significant change in credit quality and the amounts are still 
considered recoverable.

Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 201818. Trade and other payables

Current

Trade payables

Other taxes and social security costs

Other creditors

Accrued interest on borrowings

Accruals

Deferred income

107

29 December 
2018 
£000s

30 December 
2017 
£000s
(restated)

43,139

39,729 

4,104

368

4,557

5,792 

916 

3,904 

18,623

20,009

220

210

71,011

70,560 

Obligations under finance leases have been reclassified to the expanded category of borrowings and finance leases (note 19). For 
details of the reasons and impact for this change, see note 3. In addition, accruals have been separated from deferred income in order 
to provide more information to the user of these Financial Statements.

19. Borrowings and finance leases

Current

Obligations under finance leases

Revolving credit facility

Non–current

Obligations under finance leases

Senior finance facility

Senior secured note

29 December 
2018 
£000s

30 December 
2017
 £000s
(restated)

6,304

13,000

19,304

11,892 

69,000 

80,892 

9,468

14,105 

208,162

– 

–

134,242 

217,630

148,347 

Obligations under finance leases have been reclassified to this category from trade and other payables (see note 3).

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information108

Notes to the Consolidated Financial Statements continued
For the year ended 29 December 2018

19. Borrowings and finance leases continued
The nominal value of the Group’s loans at each reporting date is as follows:

Senior finance facility

Revolving credit facility

Secured senior note

30 December 
2018 
£000s

30 December 
2017 
£000s

220,000

13,000

–

69,000

–

136,000 

233,000

205,000 

On entering into new finance facilities on 11 July 2018, the Group expensed as a finance cost (note 8), £1.5m of debt issue costs that 
had not been amortised to the income statement held in relation to that facility.

The Group’s senior finance facility and revolving credit facility expire on 10 July 2023 and 10 January 2023 respectively. £15.0m of the 
senior finance facility is to be repaid not later than 10 January 2021.

The senior finance facility is secured over the assets of a group company Hero Acquisitions Limited and all of its subsidiaries.  
These subsidiaries comprise all of the trading activities of the Group. The revolving credit facility (RCF) is guaranteed in a similar way  
to the senior finance facility, save the lenders under the RCF rank behind those under the senior finance facility. The secured senior 
note was a 6.75% fixed rate bond maturing in August 2019, and was listed on the Luxembourg stock exchange until its redemption  
on 11 July 2018.

Until their redemption, the Group’s Super Senior RCF and Senior Secured Notes were both secured on a shared basis by a first ranking 
lien over certain assets (comprising substantially all material assets of the Group). The Super Senior RCF shared its security with the 
Senior Secured Notes but received priority over any enforcement proceeds via a payment waterfall.

After the disposal of the UK Platforms business on 11 January 2019, the Group made a repayment of the senior finance facility 
amounting to £38.0m (see note 27).

The interest rates on the Group’s borrowings are as follows:

Finance leases

Revolving credit facility

Senior finance facility

Secured senior note

Interest rate 
type

Floating

Floating

Floating

Fixed

%age above LIBOR

%age above LIBOR

%age above LIBOR

The weighted average interest rate on the Group’s borrowings are as follows:

Weighted average interest rate on borrowings

Weighted average interest rate on leases

29 December 
2018 

30 December 
2017 

3.10%

3.00%

8.00%

3.15%

2.50%

–

–

6.75%

29 December 
2018

30 December 
2017

7.0%

5.7%

5.3%

7.2%

Amounts under the RCF are typically drawn for a one to three-month borrowing period, with the interest set for each borrowing based 
upon LIBOR and a fixed margin.

Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 2018109

29 December 2018 
£000s

30 December 2017 
£000s

Finance 
leases

6,927

9,993

16,920

Borrowings

13,000

306,158

319,158

Finance  
leases

12,950 

Borrowings

9,180 

14,740 

145,180 

27,690 

154,360 

–

–

(1,148)

(86,158)

–

–

–

–

–

(18,360)

(1,693)

–

15,772

233,000

25,997

136,000 

19. Borrowings and finance leases continued
The Group’s leases and borrowings have the following maturity profile:

Less than one year

Two to five years

Less interest cash flows:

Senior finance facility

Senior secured notes

Finance leases

Total principal cash flows

The repayment of £38.0m of the senior finance facility in January 2019 reduced the facilities available by the same amount. The two to 
five years category in the table above reduced from £286.5m to £248.5m at that time leading to the total principal cash flows reducing 
from £233.0m to £198.0m. In addition, the £13.0m drawn under the RCF was repaid in February 2019 and a new £6.0m overdraft 
facility put in place with one of the Group’s bankers. This overdraft facility forms part of the overall £25.0m RCF as does a £1.8m 
guarantee arrangement put in place in October 2018 to secure the Group’s card-acquiring services provided by a third party 
(see note 26).

The Group had undrawn committed borrowing facilities of £27.1m at 29 December 2018 (2017: £27.6m). Including net cash balances, 
the Group had access to £44.7m of combined liquidity from available cash and undrawn committed borrowing facilities at 
29 December 2018 (2017: £29.6m). In addition, the Group is able to borrow up to £30m (outstanding at any time) under its finance 
lease facilities.

The maturity profile, excluding interest cash flows, of the Group’s finance leases is as follows:

Less than one year

Two to five years

Finance leases principally relate to hire fleet assets.

29 December 
2018 
£000s

30 December 
2017 
£000s

6,295

9,477

15,772

11,892 

14,105

25,997 

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information 
110

Notes to the Consolidated Financial Statements continued
For the year ended 29 December 2018

20. Provisions 

At 30 December 2017

Transferred to assets held for sale

Additions

Utilised during the period

Unwind of provision

Released 

At 29 December 2018

Of which:

Current 

Non-current

At 31 December 2016

Additions

Utilised during the period

Unwind of provision

Released, including disposal on sale of business

At 30 December 2017

Of which:

Current 

Non-current

Onerous 
leases 
£000s

Dilapidations 
£000s

Onerous 
contracts 
£000s

Total
£000s

6,607 

13,975 

32,612 

53,194 

–

–

(573)

7,895

(9,918)

(14,484)

–

2,054

(3,254)

11

(673)

4,745

3,234

1,511

4,745

5,398 

6,273

(3,960)

(15) 

(1,089)

6,607 

2,763 

3,844 

6,607 

(573)

5,841

(1,312)

44

(1,196)

16,779

3,488

13,291

16,779

11,745 

4,582 

(1,885)

46 

(513)

114

–

22,808

3,562

19,246

22,808

– 

32,612 

– 

– 

– 

13,975 

32,612 

4,310 

9,665 

13,975 

9,611 

23,001 

32,612 

169

(1,869)

44,332

10,284

34,048

44,332

17,143 

43,467 

(5,845)

31 

(1,602)

53,194 

16,684 

36,510 

53,194 

Onerous leases
Provisions for onerous leases relate to the current value of contractual liabilities for future rent and rates payments and other 
unavoidable costs on leasehold properties the Group no longer operationally uses. These liabilities, assessed on a lease-by-lease 
basis, are expected to arise over a period of up to 9 years with the weighted average being 2.5 years (2017: 3.5 years). They are stated 
net of existing and anticipated sub-let income based on management’s experience of the commercial retail property market in 
conjunction with specialist third party advice. The onerous lease provision has been discounted at a rate of 0.891% (2017: 0.752%). 
A 1% increase in the discount rate at 29 December 2018 (2017: 1% increase) would reduce the onerous lease provision by £0.1m 
(2017: £0.1m).

The amount of anticipated sub-let income for vacant properties included in the onerous lease provision amounted to £0.5m at 
29 December 2018 (2017: £0.9m). Variations in the actual timings or amounts of sub-let income will lead to a commensurate increase  
or decrease in the amount of provision required in the future. If the Group failed to dispose of or sub-let any of these vacant properties 
prior to their lease expiry the provision would increase by £0.7m at 29 December 2018 (2017: £0.9m).

Dilapidations
The dilapidations provision represents dilapidation costs in respect of the Group’s leasehold properties and will therefore arise over the 
lease lives of the Group’s properties and comprises specific amounts based on surveyors’ reports on a property-by-property basis, 
where available. The remaining properties are covered by an estimate based on gross internal area, adjusted for location, size and age 
of the property. The weighted average dilapidations provision at 29 December 2018 was £8.34 per square foot (psf) (2017: £5.10 psf). 
Estimates for future dilapidations costs are regularly reviewed and the increase in the cost of the provision psf reflects a change in the 
estimate of future cost based upon experience during the year ended 29 December 2018. A £0.50 psf increase in the dilapidations 
provision would lead to an increase in the provision at 29 December 2018 of £1.2m (2017: £1.3m).

The dilapidations provision has been discounted at a rate of 1.26% (2017: 1.19%) at 29 December 2018 based on 10 year UK gilt yields. 
A 1% increase in the discount rate at 29 December 2018 would decrease both the dilapidations provision and associated dilapidation 
fixed asset by £0.6m (2017: £0.6m), respectively.

Onerous contract
The onerous contract represents amounts payable in respect of the agreement reached between the Group and Unipart to terminate 
the contract to operate the NDEC. The Group will make total cash payments to Unipart of £33.8m of which £9.6m was paid in 2018 
with £3.7m payable in 2019. The obligations under this agreement will unwind over the period to 2026. The provision was discounted at 
a rate of 1.19% based on 10 year UK gilt yields. A 1% increase in the discount rate at 29 December 2018 would decrease the provision 
by £0.9m (2017: £0.9m).

Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 201821. Deferred tax
Deferred tax is provided in full on taxable temporary differences under the liability method using applicable tax rates. 

At 30 December 2017

Less: transferred to assets held for sale

Credit to the income statement – continuing operations 

(Charge) to the income statement – discontinued operations

Credit to the income statement – total

Deferred tax assets/(liability) – group

Deferred tax assets/(liability) – discontinued operations

Total deferred tax asset/(liability) – total

Deferred tax assets

Deferred tax liabilities

At 29 December 2018

At 31 December 2016

(Charge)/credit to the income statement – continuing operations

(Charge) to the income statement – discontinued operations

(Charge)/credit to the income statement – total

Sale of business – continuing operations 

At 30 December 2017

Deferred tax assets

Deferred tax liabilities

At 30 December 2017

Property, 
plant and 
equipment 
and other 
items 
£000s

Acquired 
intangible 
assets
£000s

Tax losses 
£000s

358

(358)

–

2,500 

(331)

2,169 

2,500

27

2,527

2,500

–

2,500

780 

–

(422)

(422) 

– 

358

358

– 

358

(2,282)

1,030

(1,252)

411

(246)

165

(841)

(1,276)

(2,117)

–

(841)

(841)

(1,204)

(49)

(1,030)

(1,078)

– 

(2,282)

– 

(2,282)

(2,282)

(518)

126

(392)

65

–

65

(327)

(126)

(453)

–

(327)

(327)

(6,999)

6,438

–

6,438 

43 

(518)

– 

(518)

(518)

111

Total
£000s

(2,442)

798

(1,644)

2,976

(577)

2,399

1,332

(1,375)

(43)

2,500

(1,168)

1,332

(7,423)

6,389

(1,452)

4,938 

43 

(2,442)

358

(2,800)

(2,442)

Deferred tax assets have been recognised in respect of certain tax losses that are expected to be utilised within the next 12 months 
against future suitable taxable profits.

At 29 December 2018, £1.6m (2017: £2.8m) of the deferred tax liability is expected to crystallise after more than one year.

At 29 December 2018, the Group had an unrecognised deferred tax asset relating to trading losses of £9.7m (2017: £6.9m). The gross 
balance at 29 December 2018 was £50.9m (2017: £69.4m). Tax losses generated in the year have been offset against the previously 
recognised deferred tax liability on intangible assets resulting in a net credit to the income statement of £2.5m (2017: £4.9m).

The Group also has an unrecognised deferred tax asset relating to temporary differences on plant and equipment, intangible assets 
and provisions of £17.0m (2017: £18.2m). The gross balance at 29 December 2018 was £89.4m (2017: £83.6m).

These potential deferred tax assets have not been recognised on the basis that it is not sufficiently certain when taxable profits that can 
be utilised to absorb the reversal of the temporary difference will occur in the future. Deferred tax assets have been recognised to the 
extent that they will be supported by next year’s expected profits.

22. Share capital
Number and nominal value of fully paid up ordinary shares of 1p each.

At 29 December 2018 and 30 December 2017

Share capital 
Ordinary 
Number

Share capital 
Ordinary 
£000s

170,207,142 

1,702 

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information112

Notes to the Consolidated Financial Statements continued
For the year ended 29 December 2018

23. Warrant reserve
On 11 July 2018, the Group issued 8,510,300 warrants to the holders of its debt under the senior finance facility. A Black-Scholes 
model was used to calculate the fair value of those warrants leading to an amount of £2.7m being recognised. The warrants are 
exercisable at a subscription price of 1p on repayment of the senior finance facility, a change in control or the end of the facility term.

Warrants issued in the year and carried forward at 29 December 2018

The key assumptions that underpin this model are:

 → no dividends paid throughout the period to 31 December 2021;

No.

8,510,300 

£000s

2,694

 → performance dates are between 31 December 2020 and 2021 giving a performance period of 3.1 years; and 

 → volatility in the returns to shareholders as measured by the total shareholder return of 54.5% to 57.2%.

24. Share-based payments
The key points of each of the Group’s share schemes for grants up to 29 December 2018 are summarised below. All schemes are 
equity-settled. All disclosure relates to both the Group and the Company. 

For the 2018 awards, the Monte Carlo valuation model (Black-Scholes in prior years) was used to determine the fair value of the 
share-based payments issued by the Company. 10,000 different market scenarios were generated and a vesting outcome for each 
scenario calculated. Consistent with prior years, the model takes into account the Company’s historical volatility since Admission to the 
London Stock Exchange in 2015 and the historical volatility of a comparator group of companies listed on the London Stock Exchange 
operating in similar markets. 

The total charge for the period relating to employee share-based payment plans during the year ended 29 December 2018 was 
£24,000 (2017: £4,000), all of which related to equity-settled share-based payment transactions.

Market value options
On 8 October 2018, share awards (the 2018 Awards) were granted to eligible employees in the form of market value options over 
ordinary shares in the Company in accordance with the Company’s 2015 Long Term Incentive Plan (the LTIP). This was following 
approval by shareholders at a General Meeting on 7 August 2018. The market value options will vest subject to performance conditions 
based on HSS’s share price measured over the three-month period ending with 31 December 2021. The 2018 Award will lapse if the 
award made in 2017 (see below) vests.

On 31 August 2017, share awards (the 2017 Awards) were granted to eligible employees based on a maximum of 460% of base salary 
in the form of market value options over ordinary shares in the Company in accordance with the Company’s LTIP. This was following 
approval by shareholders at a General Meeting on 10 August 2017. The market value options will vest subject to performance 
conditions based on earnings per share and return on capital employed measured over the period ending with the Company’s 2020 
financial year.

To the extent it vests, each of the 2018 and 2017 Awards will, ordinarily, be released to the participant at the end of a further one-year 
holding period. 

On the same dates for the 2018 and 2017 Awards, tax-qualifying share options were granted as part of the market value option awards 
(CSOP options) via a Company Share Option Plan approved by HM Revenue & Customs (HMRC). Each CSOP is subject to the same 
performance targets as are applied to the market value options and they will vest and be released at the same time as them. 

Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 2018113

24. Share-based payments continued
As such the total award to each individual comprises a bundled HMRC-approved option in respect of the first £30,000 worth of  
an award and an unapproved market value option award for amounts in excess of this HMRC limit. The table below reconciles the 
options outstanding:

Outstanding at beginning of period

Granted

Cancelled

Outstanding at end of period

Exercisable at end of period, number

Weighted average exercise price, pence

Weighted average remaining contractual life, years

Weighted average fair value of LTIP options granted, pence

CSOP options
The table below summarises the outstanding CSOP options:

Outstanding at beginning of period

Granted

Cancelled

Outstanding at end of period

Exercisable at end of period, number

Weighted average exercise price, pence

Weighted average remaining contractual life, years

Weighted average fair value of LTIP options granted, pence

Year ended 
29 December 
2018

Year ended 
30 December 
2017

Number of 
share 
options

7,076,202

Number of 
share 
options

–

14,500,000

7,076,202

(98,655)

–

21,477,547

7,076,202

–

40.4

3.9

9.2

–

57

3.3

 13 

Year ended 
29 December 
2018

Year ended 
30 December 
2017

Number of 
share 
options

666,660

Number of 
share 
options

–

1,355,920

666,660

(55,555)

–

1,967,025

666,660

–

42.6

3.9

9.0

–

54

3.3

 14

Long Term Incentive Plan
On the same date as the 2018 MVO Awards, share awards under the LTIP were issued to eligible employees of the Company based  
on a maximum of 100% of base salary in the form of nil-cost options over ordinary shares. No awards were made in 2017. 

On 7 April 2016, share awards were granted to eligible employees based on a maximum of 100% of base salary in the form of nil-cost 
options over ordinary shares in the Company in accordance with the Company’s LTIP. The LTIP awards will vest subject to 
performance conditions based on earnings per share and return on capital employed measured over the period ending with the 
Company’s 2018 financial year. To the extent it vests, each award will, ordinarily, be released to the participant at the end of a further 
two-year holding period. 

On the same date, tax-qualifying share options were granted as part of the LTIP awards (CSOP options) via a Company Share Option 
Plan approved by HMRC. Each CSOP is subject to the same performance targets as apply to the nil-cost options part of the LTIP and 
will vest and be released at the same time as the nil-cost options. If a CSOP option is exercised as a gain, the number of shares that 
may be delivered under the associated LTIP award will be reduced at exercise by the same value to ensure that the total pre-tax value 
of the original LTIP award delivered to the participant is not increased by the grant of the CSOP option.

As such, the LTIP comprises a bundled HMRC-approved option in respect of the first £30,000 worth of an award, and an unapproved 
LTIP award for amounts in excess of this HMRC limit. Therefore, the fair value of the award in aggregate is determined by reference to 
the market value of the original LTIP share awards at the date of grant.

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information114

Notes to the Consolidated Financial Statements continued
For the year ended 29 December 2018

24. Share-based payments continued
The table below reconciles the nil-cost LTIP share options outstanding:

Outstanding at beginning of period

Granted

Cancelled

Outstanding at end of period

Exercisable at end of period, number

Weighted average exercise price, pence

Weighted average remaining contractual life, years

Weighted average fair value of LTIP options granted, pence

Year ended 
29 December 
2018

Year ended 
30 December 
2017

Number of 
share 
options

Number of 
share 
options

1,239,622

1,640,364

3,523,000

 – 

–

(400,742)

4,762,622

1,239,622

–

–

3.4

5.2

–

–

8.3

 80 

LTIP nil-cost options are exercisable no later than the tenth anniversary of the date of grant. The fair value of the LTIP nil-cost options 
granted during 2018 was 40p (2017: 80p), based on the market price of the ordinary shares at the date of grant, adjusted for  
dividends payable.

2016 3-year Sharesave Scheme (SAYE Plan)
On 4 November 2016, the Group offered all employees the opportunity to participate in the 2016 Sharesave Scheme, a SAYE plan. 
The SAYE Plan enables participating employees to save anything from £5 to £250 per month over three years. At the end of the three 
years, the employee may use the amount saved to purchase HSS Hire Group plc shares at a discounted price (compared with the 
price on the date of issue) of 57.7p per share. Alternatively, the employee may, at their request, withdraw their savings and leave  
the SAYE Plan at any time. Participants will be eligible to exercise their awards between 3 and 3.5 years from the grant date.

No awards were made under the SAYE Plan during 2018 and 2017.

The table below reconciles the SAYE Plan share options outstanding:

Outstanding at beginning of period

Cancelled

Outstanding at end of period

Exercisable at end of period, number

Weighted average exercise price, pence

Weighted average remaining contractual life, years

Weighted average fair value of SAYE Plan options granted, pence

Year ended 
29 December 
2018

Year ended 
30 December 
2017

Number  
of share 
options

Number  
of share 
options

1,660,893

 2,433,039 

(558,419)

(772,146)

1,102,474

1,660,893

–

57.7

1.3

23

–

57.7

2.3

23

The fair value of equity-settled share options granted is estimated as at the date of grant, taking into account the terms and conditions 
upon which the awards were granted. The following table lists the inputs to the model used for the years ended 29 December 2018 
and 30 December 2017:

Fair value inputs

Exercise price, pence

Share price on date of grant, pence

Expected term before option exercise, years

Risk free interest rate, %

Expected dividend yield, %

Year ended 
29 December 
2018 

Year ended 
30 December 
2017 

Year ended 
29 December 
2018 

Year ended 
30 December 
2017 

Market value 
options

Market value 
options

Sharesave 
Scheme

Sharesave 
Scheme

40.5 

30.0

4.5

0.85%

nil%

56.7

48.0

7.3

0.77%

2.37%

–

–

–

–

–

–

–

–

–

–

Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 2018115

25. Financial instruments
Financial risk management
The Group holds and uses financial instruments to finance its operations and to manage its interest rate and liquidity risks. The Group 
primarily finances its operations using share capital, revenue and borrowings.

The Group’s activities expose it to a variety of financial risks: market risk (interest rate risk and foreign exchange risk), credit risk and 
liquidity risk. 

Risk management is carried out under policies approved by the Board of Directors. Financial risk management is carried out by the 
Chief Financial Officer under a policy approved by the Board. The Board approves written principles for overall risk management, as 
well as written policies covering specific areas, such as interest rate risk, credit risk and liquidity risk, and receives regular reports on 
such matters. The Group does not engage in trading or speculative activities using derivative financial instruments.

Market risk
Market risk is the risk of a change in market prices, such as foreign exchange rates and interest rates. They will affect the Group’s 
income or the value of its holdings of financial instruments.

Interest rate risk
Interest rate risk is the risk of a change in the Group’s cash flows due to a change in interest rates. 

With the repayment of the senior secured notes, the Group’s borrowings ceased to be largely at fixed interest rates. The Group enters 
into finance leases in respect of hire stock assets and these carry a fixed rate of interest set at lease inception. 

The Group is only exposed to interest rate risk on its variable interest borrowings, such as the senior finance facility, RCF and other 
short-term borrowings. To mitigate the risks associated with this, the Group has entered into an interest rate cap that limits the interest 
that the Group will pay on £150m of its borrowings under the senior finance facility. The Directors continue to monitor developments in 
market interest rates on a regular basis. The effect of a 1% increase in interest rates on the Group’s variable loans would lead to an 
increase in the interest charge of £1.0m (2017: £0.7m).

Interest rate sensitivity
The table below demonstrates the sensitivity to reasonably possible changes in interest rates, taking into account the Group’s hedging 
arrangements, on income and equity for the year when this movement is applied to the carrying value of financial assets and liabilities:

Effect on

100 basis points increase

200 basis points increase

Profit before tax

Equity

29 December 
2018 
£m

30 December 
2017 
£m

29 December 
2018 
£m

30 December 
2017 
£m

1.1

2.3

0.7

1.4

1.1

2.3

0.7

1.4

Refinancing risk
The Group manages its refinancing risk by not letting its borrowings run to their maturity. There is a risk that market conditions might 
preclude a refinancing if this is not done. The existing RCF and senior finance facility mature in 2023. 

Foreign exchange risk
Foreign exchange risk is the risk of a change in the Group’s cash flows due to a change in foreign currency exchange rate. The Group 
is exposed to foreign currency exchange rate risk on the cash flows and carrying values of its Republic of Ireland subsidiaries. Given 
the relative small size of the Republic of Ireland operations compared with the Group, the Directors do not consider this to be a 
significant risk to the Group.

Credit risk
Credit risk is the risk of financial loss to the Group if a customer or counter-party to a financial instrument fails to meet its contractual 
obligations and arises principally from the Group’s receivables from customers.

The Directors consider the Group’s credit risk from cash, cash equivalents and deposits to be low as the Group only enters 
transactions with banks or financial institutions with a credit rating of A or above.

The Group has policies in place to manage potential credit risk from trade receivables. Customer credit terms are determined using 
independent ratings agency data and regularly updated to reflect any changes in customer circumstances or trading conditions. If no 
independent rating is available an internal assessment is made of the credit quality of the customer, taking into account their financial 
position and past trading history with the Group. The Directors do not expect any significant losses of receivables that have not been 
provided for as shown in note 17.

Liquidity risk
Liquidity risk is the risk that the Group will not be able to meet its financial obligations as they fall due. The Group finance department 
regularly monitors forecasts of the Group’s liquidity requirements to ensure it has sufficient cash to meet operational needs while 
maintaining sufficient headroom on its undrawn committed borrowing facilities (note 19) at all times so that borrowing limits or 
covenants on borrowing facilities are not breached.

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information116

Notes to the Consolidated Financial Statements continued
For the year ended 29 December 2018

25. Financial instruments continued
The financial covenant in place on the Group’s senior finance and revolving credit facilities at 29 December 2018 is to maintain leverage 
(calculated as net debt divided by Adjusted EBITDA as calculated each month on a cumulative last twelve month basis) at less than  
4.5 times.

Asset risk
Asset risk is the risk of loss or damage to an asset adding to financial loss to the Group. Customers may damage hire equipment if  
they do not have the appropriate skills to use the equipment or lack a duty of care while using it. The cost of repairing or replacing the 
equipment can be substantial depending on the type of asset and in turn can lead to a loss of revenue until the asset is again available 
to be hired.

Capital management
The Group relies on capital for organic and acquisitive growth, the purchase of rental equipment to replace equipment that has 
reached the end of its useful economic life, and to secure and establish new rental locations and branches. 

The Group defines capital as equity, as shown in the statement of financial position, plus net debt (total borrowings less cash) and 
seeks to achieve an acceptable return on gross capital.

The Group manages its capital structure using a number of measures and taking into account its future strategic plans. Such measures 
include ensuring the Group maintains sufficient liquidity and compliance with a bank covenant. In addition to the cash that the Group 
has generated from its operations, over recent years it has renegotiated its debt structure including the issue of a fixed interest rate 
bond, fixed-term loan notes and secured shorter-term bank borrowing through a revolving credit facility.

Fair value
Financial assets at the balance sheet date are comprised of derivative financial assets, trade and other receivables, cash and cash 
equivalents. The derivative financial assets are classified as fair value through other comprehensive income as the interest rate swap  
is in a designated hedge relationship. All other financial assets are classified as financial assets at amortised cost.

All financial liabilities which comprise trade and other payables, obligations under finance leases and borrowings are classified as 
financial liabilities at amortised cost.

The following table shows the fair value of financial assets and financial liabilities within the Group, including their level in the fair value 
hierarchy. It does not include fair value information for financial assets or financial liabilities not measured at fair value if the carrying 
amount is a reasonable approximation of fair value.

Financial assets

Derivative financial instruments – fair value hedge

Level 2

405

–

Financial liabilities

Senior secured notes

Level 1

–

(128,778) 

The senior secured notes were classified as level 1 in the fair value hierarchy, as they were listed on the Luxembourg Stock Exchange 
and were valued at their market value at 30 December 2017. 

Position 
in fair value 
hierarchy

29 December 
2018 
£000s

30 December 
2017 
£000s

Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 201826. Commitments and contingencies
The Group’s commitments under non-cancellable operating leases are set out below:

Land and buildings

Within one year

Between two and five years

After five years

Other

Within one year

Between two and five years

After five years

117

29 December 
2018 
£000s

30 December 
2017 
£000s

14,131

39,872

29,777

83,780

8,454

12,835

187

15,030 

45,316 

33,084 

93,430 

9,074 

15,263 

7 

21,476

24,344 

105,256

117,774 

Other operating leases predominantly comprise hire stock assets and motor vehicles.

The Group’s future minimum sub-lease rental income expected to be received under non-cancellable operating leases is as follows:

Sub-lease rental income

Within one year

Between two and five years

After five years

29 December 
2018 
£000s

30 December 
2017 
£000s

499

1,017

161

1,677

452 

1,121 

403 

1,976

The Group has issued a guarantee for £1.8m (2017: nil) under the RCF (see note 19) to secure its card-acquiring arrangements.

The Group has contracted to purchase items of property, plant and equipment that it has not received at the reporting date to the value 
of £2.2m (2017: £1.0m).

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information118

Notes to the Consolidated Financial Statements continued
For the year ended 29 December 2018

27. Discontinued operation and assets and liabilities classified as held for sale 
On 19 July 2018, the Group announced the agreement to sell UK Platforms Limited, HSS’s powered access business, to Nationwide 
Platforms Limited. The clearance of this transaction was secured from the Competition and Markets Authority in December 2018, 
thereby completing the last major hurdle in the agreement to sell this business. As UK Platforms Limited formed the entirety of the 
powered access CGU, the assets and liabilities of the CGU have been classified as held for sale in the consolidated statement of 
financial position; this business has been classified as a discontinued operation. On 11 January 2019, the Group completed the 
disposal (note 28) At 29 December 2018, the balance sheet of this business was:

Intangible assets

Property, plant and equipment

Deferred tax assets

Inventories

Trade and other receivables

Cash

Assets associated with assets classified as held for sale

Debt – finance leases

Trade and other payables

Provisions

Deferred tax liabilities

Liabilities associated with assets classified as held for sale

Net assets of disposal group

The following table shows a summary of the cash flows for UK Platforms Limited:

Operating cash inflow

Cash outflow from investing activities

Cash outflow from financing activities

 £000s 

4,752

30,612

27

358

8,892

2,075

46,716

(5,300)

(6,281)

(561)

(1,402)

(13,544)

33,172

29 December 
2018
£000s

30 December 
2017
£000s

4,286

(225)

(4,197)

3,887

(19)

(3,935)

28. Business disposal and post-balance sheet events
Disposal of UK Platforms Limited – discontinued operation
On 11 January 2019, the Group completed the disposal of UK Platforms Limited to Nationwide Platforms Limited, a wholly-owned 
subsidiary of the Loxam Group, in order to pay down debt and generate cash flow for the expansion of the Group’s other businesses. 
After completion of the sale, £38.0m of the net proceeds was used to pay down Group debt, reducing the senior finance facility from 
£220.0m outstanding to £182.0m. The table below shows the assets and liabilities disposed of:

Descriptions of assets and liabilities

Intangible assets

Property, plant and equipment

Current assets, excluding cash

Cash

Debt – finance leases

Current liabilities, excluding debt

Deferred tax liabilities

Net assets disposed of

Proceeds of disposal less transaction cost(1)

Profit on disposal before goodwill written back

Goodwill written back

Profit on disposal

Of which costs expensed in 2018

Profit to be recorded in 2019

(1)  Consideration is subject to finalisation during the course of 2019.

 £000s 

637 

32,028 

5,508 

2,445

(5,149)

(8,620)

(1,375)

25,474

47,522

22,048

(4,054)

17,994

2,080

20,274

Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 2018119

28. Business disposal and post-balance sheet events continued
Changes to finance arrangements
After completion of the sale to Loxam on 11 January 2019, £38.0m of the net proceeds were used to repay a proportion of the senior 
finance facility. At the same time, £1.7m of debt issue costs were expensed as an exceptional finance cost.

Also in January 2019, the Group concluded an overdraft facility of £6.0m that is supplied by one of the Group’s bankers; this overdraft 
is part of the RCF (see note 19) and does not increase the overall level of facilities available to the Group. At the same time the overdraft 
facility was made available, the Group repaid all of the sums drawn under the RCF amounting to £13.0m.

Disposal of Reintec and TecServ in 2017
On 16 November 2017, the Group sold its Reintec cleaning asset rental and TecServ cleaning equipment and servicing businesses for 
a cash consideration net of costs and its subsequent adjustment in 2018 of £1.0m. 

The table below shows the assets and liabilities disposed of:

Descriptions of assets and liabilities

Intangible assets

Property, plant and equipment

Inventories

Trade and other receivables

Cash

Trade and other payables

Provisions

Deferred tax liabilities

Proceeds of disposal less transaction cost reported in 2017

Cash consideration net of costs

Loss on disposal before goodwill written back (loss of £4.2m reported in 2017 and £0.2m reported in 2018)

Goodwill written back

Total loss on disposal (loss of which £4.9m reported in 2017 and £0.2m reported in 2018)

Proceeds of disposal less costs

Cash disposed of

Net cash inflow

 £000s 

472

 2,453 

 1,575 

 1,042 

19

(131)

(66)

(43)

5,321 

 1,157 

960

(4,361)

(755)

(5,116)

 960 

(19)

 941

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information120

Notes to the Consolidated Financial Statements continued
For the year ended 29 December 2018

29. Related party transactions
Ultimate parent entity
By virtue of its majority shareholding the Group’s immediate and ultimate parent entity is Exponent Private Equity LLP. During the  
year, entities managed by Exponent Private Equity LLP charged the Group fees of £42,803 (2017: £42,725) and £nil was outstanding  
at 29 December 2018 (2017: £nil). Additionally, Exponent Private Equity LLP invests in businesses with which the Group trades.  
All transactions are carried out on an arm’s length basis and are immaterial to both parties.

Key management personnel
Related party transactions with key management personnel are disclosed in note 10.

30. Dividends
No dividends were paid or proposed in this or the preceding year.

31. Note supporting statement of cash flows

Cash

Current borrowings

Non-current borrowings(1)

Finance lease liabilities

Total

Accrued interest on borrowings

Debt issue cost(1)

Net debt(2)

Cash

Current borrowings

Non-current borrowings(1)

Finance lease liabilities

Total

Accrued interest on borrowings

Debt issue cost(1)

Net debt(2)

At 
30 December 
2017 
£000s

2,151 

(69,000)

Cash flows 
£000s

17,625 

56,000 

(134,242)

(84,000)

(25,997)

12,510 

(227,088)

(3,904)

(1,758)

2,135 

17,265 

– 

Discontinued 
operations 
£000s

(1,944)

– 

– 

5,301 

3,357 

Other 
non-cash 
movements 
£000s

At 
29 December 
2018 
£000s

– 

– 

17,832 

(13,000)

10,080 

(208,162)

(7,586)

(15,772)

2,494 

(219,102)

–

–

(17,918)

(10,080)

(4,557)

(11,838)

(232,750)

19,400 

3,357

(25,504)

(235,497)

At 
31 December 
2016 
£000s

Cash flows 
£000s
(restated)(3)

15,211

(13,060)

(66,000)

(3,000)

(133,212)

(28,714)

(212,715)

(3,859)

(2,788)

–

12,504

(3,556)

12,494

–

(219,362)

8,938

Other 
non-cash 
movements 
£000s
(restated)(3)

At 
30 December 
2017 
£000s

–

–

2,151 

(69,000)

(1,030)

(134,242)

(9,787)

(25,997)

(10,817)

(227,088)

(12,539)

1,030

(3,904)

(1,758)

(22,326)

(232,750)

(1)  Non-current borrowings are stated net of debt issue costs.
(2)  HSS calculation of net debt includes accrued interest on borrowings and excludes deduction for debt issue costs.
(3)   Accrued interest on borrowings has been restated in order to correct a presentational error that led to an incorrect sign being applied to the cash inflow of £12,494,000. 

There was no impact on either the opening or closing net debt positions either individually or in aggregate.

Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 2018121

32. Adjusted EBITDA and Adjusted EBITA
Non-IFRS financial measures
Earnings before interest, taxation, depreciation and amortisation (EBITDA) and Adjusted EBITDA, earnings before interest, tax and 
amortisation (EBITA) and Adjusted EBITA
EBITDA, Adjusted EBITDA, EBITA and Adjusted EBITA are non-IFRS and non-Generally Accepted Accounting Practice (GAAP) 
performance measures used by the Directors and management to assess the operating performance of the Group. 

 → EBITDA is defined as operating profit before depreciation and amortisation. For this purpose depreciation includes the net book  

value of hire stock losses and write-offs, and the net book value of other fixed asset disposals less the proceeds on those disposals. 
Exceptional items are excluded from EBITDA to calculate Adjusted EBITDA. 

 → EBITA is defined by the Group as operating profit before amortisation. Exceptional items are excluded from EBITA to calculate  

Adjusted EBITA.

The Group discloses Adjusted EBITDA and Adjusted EBITA as supplemental non-IFRS financial performance measures because  
the Directors believe they are useful metrics by which to compare the performance of the business from period to period and such 
measures similar to Adjusted EBITDA and Adjusted EBITA are broadly used by analysts, rating agencies and investors in assessing the 
performance of the Group. Accordingly, the Directors believe that the presentation of Adjusted EBITDA and Adjusted EBITA provides 
useful information to users of the Financial Statements.

As these are non-IFRS measures, Adjusted EBITDA and adjusted operating profit measures used by other entities may not be 
calculated in the same way and are hence not directly comparable.

Adjusted EBITDA is calculated as follows:

Operating profit/(loss)

Add: Depreciation of property, plant and equipment

Add: Accelerated depreciation relating to hire stock customer losses,  
hire stock write-offs and other asset disposals

Add: Amortisation

EBITDA

Add: Exceptional items

Adjusted EBITDA

Adjusted EBITA is calculated as follows:

Operating loss

Add: Amortisation

EBITA

Add: Exceptional items

Adjusted EBITA

Continuing operations

Total

Year ended 
29 December 
2018 
£000s

Year ended 
30 December 
2017 
£000s

Year ended 
29 December 
2018 
£000s

Year ended 
30 December 
2017 
£000s

11,218 

25,973 

(79,851)

32,674 

16,302 

32,042 

(71,419)

37,006 

11,910 

10,153 

11,910 

10,153 

5,901

6,592 

5,946 

6,637 

55,002 

(30,432)

66,200 

(17,623)

4,965

59,967 

66,460 

36,028 

5,138

71,338 

66,567 

48,944 

Continuing operations

Total

Year ended 
29 December 
2018 
£000s

Year ended 
30 December 
2017 
£000s

Year ended 
29 December 
2018 
£000s

Year ended 
30 December 
2017 
£000s

11,218 

(79,851)

16,302 

(71,419)

5,901 

6,592 

5,946 

6,637 

17,119 

(73,259)

22,248 

(64,782)

4,965

22,084

66,460 

(6,799)

5,138 

66,567 

27,386 

1,785 

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information122

Company Statement 
of Financial Position
At 29 December 2018

ASSETS

Non-current assets

Investments

Other receivables

Current assets

Other receivables

Cash

Total assets

LIABILITIES

29 December 
2018
£000s

30 December 
2017
£000s

Note

2

3

3

89,193

136,924

226,117

86,476 

121,688 

208,164 

15,405

22,587 

19

19 

15,424

22,606 

241,541

230,770 

Total and current liabilities – Other payables

4

(11,160)

(16,016)

Net assets

EQUITY

Share capital

Warrant reserve

Merger reserve

Retained surplus

Total surplus attributable to owners of the Company

230,381

214,754 

5

6

7

1,702

2,694

97,716

128,269

230,381

1,702 

–

97,716 

115,336 

214,754 

As permitted by Section 408(3) of the Companies Act 2006, the Company’s income statement and statement of comprehensive 
income and related notes have not been presented.

The Company made a post-tax profit for the year of £12,933,000 (2017: £7,459,000).

The notes on pages 124 to 126 form part of these financial statements.

The Financial Statements were approved and authorised for issue by the Board of Directors on 3 April 2019 and were signed on its 
behalf by:

P Quested
Director 
3 April 2019

Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 2018Company Statement 
of Changes in Equity
For the year ended 29 December 2018

At 31 December 2017

Profit for the period

Warrants issued

At 29 December 2018

At 1 January 2017

Profit for the period

At 30 December 2017

The notes on pages 124 to 126 form part of these financial statements.

123

Share 
capital 
£000s

1,702 

–

–

1,702 

Warrant 
reserve
£000s

–

–

2,694

2,694

Share 
capital 
£000s

1,702 

–

Merger 
reserve 
£000s

Retained 
earnings 
£000s

Total 
equity 
£000s

97,716 

115,336 

214,754 

–

–

12,933

–

12,933

2,694

97,716 

128,269

230,381

Merger 
reserve 
£000s

Retained 
earnings 
£000s

Total 
equity 
£000s

97,716 

107,877 

207,295

–

7,459

7,459

1,702 

97,716 

115,336

214,754

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information124

Notes to the Company 
Financial Statements
For the year ended 29 December 2018

1. Accounting policies
HSS Hire Group plc (the Company) is a company incorporated and domiciled in the United Kingdom. The Company’s registered office 
is 76 Talbot Road, Old Trafford, Manchester, M16 0PQ.

a) Reporting entity
The Company’s principal activity is to act as ultimate holding company for a group of companies whose principal activities are the 
supply and hire of equipment and associated services.

b) Statement of compliance
The Company financial statements have been prepared in accordance with Financial Reporting Standard 100 Application of financial 
reporting requirements (FRS 100) and Financial Reporting Standard 101 Reduced disclosure framework (FRS 101) and the Companies 
Act 2006.

Disclosure exemptions adopted
In preparing these Financial Statements, the Company has taken advantage of all disclosure exemptions conferred by FRS 101. 
Therefore these Financial Statements do not include:

 → certain comparative information as otherwise required by EU endorsed IFRS;

 → certain disclosures regarding the Company’s capital;

 → a statement of cash flows;

 → the effect of future accounting standards not yet adopted;

 → the disclosure of the remuneration of key management personnel; and

 → disclosure of related party transactions with other wholly-owned members of the HSS Hire Group plc group of companies.

In addition, and in accordance with FRS 101, further disclosure exemptions have been adopted because equivalent disclosures  
are included in the company’s consolidated financial statements. These financial statements do not include certain disclosures  
in respect of:

 → share-based payments;

 → financial instruments (other than certain disclosures required as a result of recording financial Instruments at fair value); or

 → fair value measurement (other than certain disclosures required as a result of recording financial instruments at fair value).

The Directors have taken advantage of the option within Section 390 of the Companies Act 2006 to prepare their Financial Statements 
up to a date seven days either side of the Company’s accounting reference date of 31 December and these accounts therefore cover 
the period from 30 December 2017 to 29 December 2018 (2017: 1 January 2017 to 30 December 2017).

The Company complies with the accounting policies defined in note 1 to the Group consolidated Financial Statements on pages 85  
to 91 except as noted below.

c) Merger reserve
The merger reserve is the amount arising on the difference between the nominal value of the shares issued on acquisition of the 
subsidiary companies and the Company value of the interest in subsidiaries. The merger reserve arises where more than 90% of the 
shares in a subsidiary are acquired in exchange for consideration that includes the issue of new shares by the Company. Therefore the 
Company is able to adopt the merger relief provisions of the Companies Act 2006.

d) Investments
Investments in subsidiaries are included in the statement of financial position at cost less amounts written off, representing impairment in 
value. Impairment charges are recorded if events or changes in circumstances indicate that the carrying value may not be recoverable.

As the investment in subsidiaries arose from a reorganisation of the Group structure that satisfies the criteria set out in IAS 27 Separate 
financial statements, the cost of investment has been measured as the carrying amount of its share of the equity items shown in the 
separate Financial Statements of the original parent at the date of reorganisation.

Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 20182. Investments

At 30 December 2017

Additions

At 29 December 2018

125

£000s

86,476

2,717

89,193

Additions comprise both share based-payment charges in respect of warrants issued and equity-settled share-based payment awards 
offered to employees in subsidiary companies. 

At 29 December 2018, the Company’s subsidiaries, including those held indirectly through direct subsidiaries, are:

Company

Hampshire Topco Limited

Hampshire Midco Limited

Hampshire Bidco Limited

Hero Acquisitions Limited

Holding

Country of 
incorporation

Principal activity 

Direct

United Kingdom Intermediate holding company

Indirect

United Kingdom Intermediate holding company

Indirect

United Kingdom Intermediate holding company

Indirect

United Kingdom Intermediate holding company

HSS Hire Service Holdings Limited

Indirect

United Kingdom Intermediate holding company

HSS Hire Service Finance Limited

Indirect

United Kingdom Intermediate holding company

Bannagroe Limited

ABird Superior Limited

Indirect

Republic of Ireland Intermediate holding company

Indirect

United Kingdom Intermediate holding company

HSS Hire Service Group Limited

Indirect

United Kingdom Hire and equipment services

A1 Hire & Sales Limited

Laois Hire Services Limited

ABird Limited

Apex Generators Limited

UK Platforms Limited

HSS Financing plc

HSS Training Limited

Indirect

United Kingdom Hire and equipment services

Indirect

Republic of Ireland Hire and equipment services

Indirect

United Kingdom Hire and equipment services

Indirect

United Kingdom Hire and equipment services

Indirect

United Kingdom Hire and equipment services

Indirect

United Kingdom Financing (non-trading since July 2018)

100%

Indirect

United Kingdom Training services

1st Collection Services Limited

Indirect

United Kingdom Administration of Group debtors

All Seasons Hire Limited

HSS Hire Limited 

HSS Hire Trading Limited

Indirect

United Kingdom Hire and equipment services

Indirect

United Kingdom Intermediate holding company

Indirect

United Kingdom Dormant

As at 29 December 2018, the registered office of the subsidiaries listed above was 76 Talbot Road, Old Trafford, Manchester, 
M16 0PQ, except for the following:

 → Apex Generators Ltd,125 West Regent Street, Glasgow, G2 2SA

 → Laois Hire Services Limited, Abbeyleix Road, Portlaoise, Co. Laois, Eire

 → Bannagroe Limited, Clonminam Industrial Estate, Portlaoise, Co. Laois, Eire

UK Platforms Limited was disposed of on 11 January 2019 and its registered address was changed by its new owners shortly 
thereafter. All other companies remain registered at the addresses stated above.

Ordinary 
shares 
held

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information126

Company Notes to the Financial Statements continued
For the year ended 29 December 2018

3. Other receivables

Non-current

Amounts due from Group undertakings

Current

Amounts due from Group undertakings

Prepayments

Non-current amounts due from Group undertakings fall due in 2022 and carry a fixed interest rate of 10%.

Current amounts due from Group undertakings carry an interest rate of 3.75% above LIBOR.

4. Other payables: amounts falling due within one year

Amounts owed to Group undertakings

Accruals and deferred income

Other creditors

29 December 
2018 
£000s

30 December 
2017 
£000s

136,924

121,688 

29 December 
2018 
£000s

30 December 
2017 
£000s

15,383

22,558 

22

29 

15,405

22,587 

29 December 
2018 
£000s

30 December 
2017 
£000s

10,987

15,893 

172

1

121 

2 

11,160

16,016 

5. Share capital
The details of the Company’s share capital are set out in note 22 to the Consolidated Financial Statements.

6. Warrant reserve
The details of the Company’s warrant reserve are set out in note 23 to the Consolidated Financial Statements.

7. Profit and loss account
As permitted by Section 408 of the Companies Act 2006, the Company has elected not to present its own profit and loss account  
for the year. The auditors’ remuneration for audit and other services is disclosed in note 9 to the Consolidated Financial Statements.

8. Related party transactions
The Company’s related party transactions are set out in note 28 to the Consolidated Financial Statements.

9. Financial instruments
Details of the Group’s financial instruments policies are set out in note 25 to the Consolidated Financial Statements. 

10. Employee and Director costs
The Directors are the only employees of the Company. Their costs are borne by a subsidiary company, HSS Hire Service Group 
Limited. Details of the Directors’ remuneration are set out in note 11 to the Consolidated Financial Statements.

Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 2018 
Four Year Summary
For the year ended 29 December 2018

Income statement

Revenue

Operating profit/(loss)

Net finance costs

Loss before tax

Tax

Loss after tax

Adjusted EBITDA

Adjusted depreciation

Adjusted EBITA

Amortisation

Operating profit/(loss) excluding exceptional items

Exceptional items – operating items

Operating profit/(loss)

Assets employed

Non-current assets

Assets held for sale (net)

Inventories

Trade and other receivables

Cash

Current borrowings, including finance leases

Other current liabilities

Non-current borrowings, including finance leases

Other non-current liabilities

Net assets

Net debt(1)

127

2018 
£000s

2017 
£000s

2016 
£000s

2015 
£000s

322,767

304,020

307,686

278,536

11,218

(20,374)

(9,156)

2,749

(79,851)

(13,152)

(93,003)

6,336

(10,151)

(13,678)

(23,829)

1,183

(446)

(19,722)

(20,168)

86

(6,407)

(86,667)

(22,646)

(20,082)

59,967

36,028

56,148

55,458

(37,883)

(42,827)

(43,267)

(42,577)

22,084

(5,901)

16,183

(4,965)

11,218

(6,799)

(6,592)

(13,391)

(66,460)

(79,851)

12,881

12,881

(6,190)

6,691

(16,842)

(10,151)

(4,927)

7,954

(8,400)

(446)

275,691

323,782

358,008

365,355

33,172

4,333

93,981

17,832

1,500

5,519

–

7,898

96,503

103,744

2,151

15,211

–

9,095

97,585

1,812

425,009 

429,455

484,861

473,847

(19,304)

(81,396)

(80,892)

(87,334)

(77,448)

(84,634)

(58,585)

(82,528)

324,309

261,229

322,779

332,734

(217,630)

(148,347)

(150,478)

(153,772)

(36,216)

(39,310)

(18,915)

(20,693)

71,463

73,572

153,386

158,269

(187,975)

(223,383)

(207,616)

(204,101)

Net leverage ratio (Net debt/Adjusted EBITDA)

3.1x

6.2x

3.7x

3.7x

Capital expenditure

30,040

34,513

38,185

72,047

Average number of employees

2,670

2,947

3,123

3,210

Weighted average number of ordinary shares

170,207

170,207

154,887

144,534

Per ordinary 1p share

Basic earnings

Adjusted earnings

(3.76)

1.51

(50.92)

(10.37)

(14.62)

(0.41)

(13.89)

(0.38)

(1)  For FY18, net debt, defined using the HSS definition to exclude debt issue costs, but include accrued interest, has been adjusted for the proceeds from the sale of UK 

Platforms for net proceeds of £47.5m received in January 2019.

HSS Hire Group plc was incorporated on 7 January 2015 and listed its shares on the London Stock Exchange on 9 February 2015. 
Accordingly, only four years of summary financial information are presented.

Information is presented for all years as continuing operations, i.e. excluding the impact of the UK Platforms business disposed of on 
11 January 2019. FY17, FY16 and FY15 have been restated to move finance leases from other current and non-current liabilities into 
borrowings, including finance leases.

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information128

Shareholder Information

Forward-looking statements
This document contains certain forward-looking statements 
concerning the Group’s business, financial condition, results 
of operations and certain of the Group’s plans, objectives, 
assumptions, projections, expectations or beliefs with respect to 
these items. Forward-looking statements are sometimes, but not 
always, identified by their use of a date in the future or such words 
as ‘anticipates’, ‘aims’, ‘due’, ‘could’, ‘may’, ‘will’, ‘should’, ‘expects’, 
‘believes’, ‘intends’, ‘plans’, ‘potential’, ‘targets’, ‘goal’ or ‘estimates’.

Forward-looking statements involve known and unknown risks, 
uncertainties and other factors, which may cause the Group’s actual 
financial condition, performance and results to differ materially 
from the plans, goals, objectives and expectations set out in the 
forward-looking statements included in this document. Accordingly, 
readers are cautioned not to place undue reliance on forward-
looking statements.

By their nature, forward-looking statements relate to events and 
depend on circumstances that will occur in the future and are 
inherently unpredictable. Such forward-looking statements should, 
therefore, be considered in light of various important factors that 
could cause actual results and developments to differ materially 
from those expressed or implied by these forward-looking 
statements. These factors include, among other things: changes 
in the economies and markets within which the Group operates; 
changes in the regulatory regime within which the Group operates; 
changes in interest, and to a lesser extent, exchange rates; the 
impact of competitor pricing behaviour; the occurrence of major 
operational problems; the loss of major customers; contingent 
liabilities; and the impact of legal or other proceedings against, or 
which otherwise affect, the Group.

No assurance can be given that the forward-looking statements in 
this document will be realised; actual events or results may differ 
materially as a result of risks and uncertainties facing the Group. 
Subject to compliance with applicable law and regulation, the 
Company does not intend to update the forward-looking statements 
in this document to reflect events or circumstances after the date of 
this document, and does not undertake any obligation to do so.

Financial Calendar
Annual General Meeting 
11.00am, 20 June 2019

Annual General Meeting
The Company’s Annual General Meeting will be held at 
11.00am on 20 June 2019 at Hilton Garden Inn, Hatton 
Cross, TW6 2SQ. Details of the Resolutions proposed and 
being voted on are provided in the Notice of AGM provided to 
shareholders and available for download at the Group website, 
www.hsshiregroup.com

Share Fraud and Boiler room scams
Many companies have become aware that their shareholders have 
received unsolicited phone calls or correspondence concerning 
investment matters. Share scams are often run from ‘boiler rooms’ 
where fraudsters cold-call investors offering them worthless, 
overpriced or even non-existent shares.

These operations are commonly known as ‘boiler room fraud’. The 
‘brokers’ (callers) can be very persistent and extremely persuasive. 
They often have websites to support their activities, their advice 
and the companies they purport to represent. A 2006 survey by the 
Financial Services Authority (FSA) reported that the average amount 
lost by an investor is around £20,000. It is not just novice investors 
that have been duped in this way; many of the victims have been 
successfully investing for several years. 

Shareholders are cautioned to be very wary of any unsolicited 
advice, offers to buy shares at a discount, sell your shares at a 
premium or offers of free company reports. 

If you are offered unsolicited investment advice, discounted 
shares, a premium price for shares you own, or free company or 
research reports, you should take these steps before handing over 
any money:

 → record the name of the person and organisation contacting you; 

 → check the Financial Conduct Authority (FCA) Register at www.
fca.org.uk/register to ensure they are properly authorised;

 → use the details on the FCA Register to contact the firm;

 → call the FCA Consumer Helpline on 0800 111 6768 if there are 

no contact details on the Register or you are told they are out of 
date;

 → if you receive telephone calls, emails, letters purporting to be 

from HSS Hire Group plc or from companies endorsed by HSS 
Hire Group plc and you are unsure if they are legitimate, please 
contact our shareholder helpline for clarification (0371 384 2030 
or +44 (0)121 415 7047 (overseas)); and

 → if the caller persists, hang up. 

Please note that should you use an unauthorised firm to buy or 
sell shares or other investments, you will not have access to the 
Financial Ombudsman Service or Financial Services Compensation 
Scheme (FSCS) if things go wrong. 

If you are approached about a share scam you should tell the FCA 
using the online share fraud reporting form at www.fca.org.uk/
consumers/report-scam-unauthorised-firm where you can find 
out about the latest investment scams. You can also call the FCA 
Consumer Helpline on 0800 111 6768. 

If you have already paid money to share fraudsters you 
should contact Action Fraud on 0300 123 2040 or online at: 
www.actionfraud.police.uk/

Further information on this or similar activity can be found at 
www.cityoflondon.police.uk/citypolice within the Economic 
Crime section.

Additional InformationHSS Hire Group plc  Annual Report and Financial Statements 2018129

Company Information

Registered Office
HSS Hire Group plc
Oakland House
76 Talbot Road
Manchester, M16 0PQ

Email: investors@hss.com
Website: www.hsshiregroup.com
Registered number: England and Wales, No. 9378067

Company Secretary
Daniel Joll

Financial Advisers and Stockbrokers
Numis Securities Limited 
The London Stock Exchange Building 
10 Paternoster Square 
London, EC4M 7LT

Legal Advisers
Freshfields Bruckhaus Deringer LLP
65 Fleet Street
London, EC4Y 1HS

Independent Auditors
BDO LLP
55 Baker St
London, W1U 7EU

Bankers
HSBC UK Bank plc
8 Canada Square
London, E14 5HQ

National Westminster Bank plc
250 Bishopsgate
London
EC2M 4AA

Financial Public Relations
Teneo Blue Rubicon
5th Floor
6 More London Place
London
SE1 2DA

Trade Public Relations
Founded Partners Limited
185 Park Street
London, SE1 9DY

Registrars
Equiniti Limited
Aspect House
Spencer House
Lancing
West Sussex, BN99 6DA 

Contact Centre:
UK: 0371 384 2030
Intl: +44 (0)121 415 7047

Insurance Brokers
Marsh Limited
1 Tower Place West
Tower Place
London, EC3R 5BU

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information130

Definitions and Glossary

The following is a list of commonly used terms in the industry or the Annual Report and Accounts.

‘ABird’ or ‘ABird Power 
Solutions’ 

ABird Superior Limited and its wholly-owned subsidiary, ABird Limited

‘Act’

the Companies Act 2006, as amended

‘Activ’ Shield Bar’ 

a safety feature developed in conjunction with manufacturer Haulotte on the Group’s platform access fleet

‘Adjusted EBITA’ 

EBITA adjusted to add back exceptional items

‘Adjusted EBITDA’ 

EBITDA adjusted to add back exceptional items

‘Adjusted EPS’

measure of adjusted profitability per share. Widely recognised measure of shareholder value (profit) being 
generated by a business excluding non-recurring or exceptional items and amortisation and after charging the 
prevailing rate of corporation tax

‘Admission’ 

the admission of the Shares to the premium listing segment of the Official List and to trading on the London 
Stock Exchange’s main market for listed securities

‘All Seasons Hire’

All Seasons Hire Limited

‘Apex’ 

‘Articles’ 

Apex Generators Limited

the Articles of Association of the Company 

‘Average revenue per 
account customer’

calculated by dividing the total revenue from account customers only in a year by the simple average of the 
opening and closing number of trading accounts

‘B2B’ 

‘bn’

‘bps’

‘BSI’

‘Carbon emissions in 
our built environment’

‘CITB’

‘Code’

‘Company’

business-to-business

a billion or billions when used with a number or numbers and a currency unit e.g. £5.7bn denotes £5.7 billion 
pounds sterling

basis points are a unit of measure used to describe the percentage change in the value or rate of a financial 
instrument. One basis point is equivalent to 0.01% (1/100th of a percent) or 0.0001 in decimal form

British Standards Institute is the national standards body of the United Kingdom. BSI produces technical 
standards on a wide range of products and services, and also supplies certification and standards-related 
services to businesses

calculated as the total CO2 emissions from fuel combustion (a scope 1 emission) and purchased electricity 
(scope 2 emissions) of the Group in kg CO2 divided by the total m2 of the Group’s freehold and leasehold 
portfolio. Calculated for the period 1 April to 31 March in each year period in accordance with the reporting 
timeframe required for annual CRC submissions

the Construction Industry Training Board works with industry and government in the UK to promote the 
development and training of construction industry employees. CITB accredited training courses are the 
recognised standard in UK safety training

see ‘Governance Code’

HSS Hire Group plc

‘CRC Energy Efficiency 
Scheme’ or ‘CRC’

a mandatory carbon emissions reduction scheme in the UK that applies to large non-energy-intensive 
organisations in the public and private sectors

‘Customer Distribution 
Centres’ or ‘CDCs’

Locations across the UK from which we deliver items of our core hire equipment direct to customer sites, 
manage the collection of equipment from customer sites at the end of the hire period and undertake testing 
and repair of larger non-specialist equipment

‘EBITA’ 

‘EBITDA’ 

‘EMT’

earnings before interest, tax and amortisation

earnings before interest, tax, depreciation and amortisation

executive management team

‘ERP system’

enterprise resource planning software used to manage the business and automate certain day to day processes

‘EU’

‘Exponent’ 

European Union

the investment funds managed by Exponent Private Equity LLP or, when otherwise indicated or where the 
context otherwise requires, Exponent Private Equity LLP in its own right

‘Exponent 
Shareholders’ 

Exponent Private Equity Partners GP II LP, Exponent Havana Co-Investment Partners GP Limited and 
Exponent Private Equity Founder Partner GP II Limited

‘Governance Code’ 

the UK Corporate Governance Code issued by the Financial Reporting Council, as amended from time-to-time

‘Group’

‘HSS’

together, HSS Hire Group plc and its direct or indirect subsidiaries 

used to refer to the group of companies within the HSS Hire Group

‘HSS Hire Group plc’

HSS Hire Group plc (company number 9378067) whose registered office is at Oakland House, Talbot Road, 
Manchester M16 0PQ

Additional InformationHSS Hire Group plc  Annual Report and Financial Statements 2018131

‘IFRS’

International Financial Reporting Standards, as adopted by the European Union

‘initial public offering’ 
or ‘IPO’ 

the initial public offering and admission of the ordinary share capital of HSS Hire Group plc to the premium 
listing segment of the Official List of the UK Listing Authority and to trading on London Stock Exchange’s main 
market for listed securities under the ticker ‘HSS’ on 9 February 2015

‘Ireland’ 

‘IPAF’

the Republic of Ireland

International Powered Access Federation. Promotes the safe and effective use of powered access worldwide. 
IPAF-accredited training courses are the recognised standard in powered mobile access

‘live account’ 

a customer that has transacted with the Group in the prior 12 months

‘LTIP’

‘LTM utilisation’ 

‘m’

‘MEWP’ 

‘MTS’ 

long-term incentive plan. A reward system designed to reward employees’ long-term performance by 
reference to defined performance conditions, which include Adjusted EPS and ROCE.

for our Core businesses utilisation is calculated as average units hired divided by average units owned in a 
reporting month, then averaged over the relevant 52-week period (referred to as the last 12 months or ‘LTM’); 
for our specialist businesses utilisation represents the average utilisation rate of the specialist businesses 
included in the reporting period, calculated using the same method as for core utilisation at each business 
level. This calculation does not include data for All Seasons Hire as full LTM utilisation data is not yet available

a million or millions when used with a number and a currency unit e.g. £70m denotes £70 million pounds sterling

Mobile Elevating Work Platform

Mobile Traffic Solutions

‘National Distribution 
and Engineering 
Centre’ or ‘NDEC’

Operation opened in Cowley, Oxfordshire in March 2016 to centralise and industrialise the testing, 
maintenance and repair of our fast-moving Core hire fleet upon return from customer use. Once deemed fit-
for-hire, equipment was moved back into the local branch and CDC network. Activity terminated in April 2018 
with the move back to branch-led processes

‘Net debt’ 

‘Notes’ 

‘NPS’ 

the total indebtedness of the Group including senior secured notes (excluding debt issue costs), investor loan 
notes (2014 only), finance leases, drawings on the Revolving Credit Facility, any accrued interest on these 
items and any overdraft net of any cash in the Group

the £200m 6.75% senior secured notes due 2019 issued by HSS Financing plc in February 2014, which after 
a partial redemption in February 2015 were reduced to a balance of £136m before being wholly redeemed in 
July 2018

Net Promoter Score, a measure of willingness of customers to recommend a Company’s products or services 
to others

‘Official List’ 

the Official List of the FCA

‘return on assets’ or 
‘ROA’

calculated as Adjusted EBITA divided by the total of average total assets (excluding intangible assets) 
subtracted by average current liabilities

‘PASMA’

Prefabricated Access Suppliers’ and Manufacturers’ Association Ltd. The international not-for-profit 
organisation for the mobile access industry which oversees the industry standard training scheme. 
PASMA accredited training courses are the recognised standard in non-powered mobile access

‘Return on Capital 
Employed’ or ‘ROCE’

calculated as Adjusted EBITA divided by the total of average total assets (excluding intangible assets and 
cash) less average current liabilities (excluding current debt items)

‘Revolving Credit 
Facility’ or ‘RCF’

‘RIDDOR(s)’

‘SHEQ’

‘TecServ’

‘RMI’

‘Term Facility’

revolving credit facilities made available pursuant to either the Revolving Credit Facility Agreement (£80.0m) 
dated 30 January 2014 that was repaid on 11 July 2018 or the Revolving Credit Facility Agreement (£25.0m) 
dated 20 June 2018 that was concluded on 11 July 2018 and which expires in January 2023

the Reporting of Injuries, Diseases and Dangerous Occurrences Regulations 1995. Within our KPIs we report 
our RIDDOR rate, which is calculated as: the number of RIDDOR incidents x 100,000, divided by the number 
of hours worked

safety, health, environment and quality

TecServ Cleaning Equipment Services Limited (formerly Premiere FCM Limited)

used to refer to services provided in the repair, maintain and improve markets, typically to the built environment

the £220.0m Senior Facilities Agreement entered into on 22 June 2018, drawn down on 11 July 2018, that are 
due to be finally repaid in July 2023

‘Trading Account’

a customer account which has been active in the last 12 months

‘Training days per 
colleague’

calculated as the total training days completed by Group employees within the year, divided by the average 
number of colleagues in the Group

‘UK’ 

the United Kingdom of Great Britain and Northern Ireland

‘Unipart Group’

Unipart Group Limited

‘UK Platforms’

UK Platforms Limited

HSS Hire Group plc  Annual Report and Financial Statements 2018Strategic ReportCorporate GovernanceFinancial StatementsAdditional Information132

Notes

HSS Hire Group plc  Annual Report and Financial Statements 2018H

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Registered office 
Oakland House 
76 Talbot Road 
Old Trafford 
Manchester  
M16 0PQ

www.hsshiregroup.com