Quarterlytics / Rental & Leasing Services / HSS Hire Group plc

HSS Hire Group plc

hss · LSE
Claim this profile
Ticker hss
Exchange LSE
Sector
Industry Rental & Leasing Services
Employees 1001-5000
← All annual reports
FY2021 Annual Report · HSS Hire Group plc
Sign in to download
Loading PDF…
POWERED BY  
TECHNOLOGY

 CUSTOMERS
ProService

w

w

h

w

.

 CUSTO

s

s.

c

o

m

MERS

Supplier Portal
SUPPLIERS

H

S

S

C

P

r

o

OLLEA

G

UES

U N D E RLYIN G TE C H N OLO G Y

BRENDA

HSS Hire Group plc 
Annual Report and  
Financial Statements 2021

 
CONTENTS

Strategic Report

0
2
4
8

Highlights
Our Business at a Glance
Chairman’s Statement
Chief Executive Officer’s 
Strategic Review
14 Our Business Model
16 Investment Case
18 Strategy at a Glance
20 Strategy in action – Case studies
26 Our Key Performance Indicators
30 Principal Risks and Uncertainties
35 Financial Review
38 Environmental, Social and Governance
42 Section 172 Statement
43 Our Stakeholders

Corporate Governance

46 Chairman’s Introduction
48 Board of Directors
50 Corporate Governance
55 Nomination Committee Report
56 Audit Committee Report
60 Directors’ Remuneration Report 

and Policy

70 Directors’ Report and 

Other Statutory Disclosures
73 Directors’ Responsibility Statement

Financial Statements

74 Independent Auditor’s Report 
79 Consolidated Income Statement
80 Consolidated Statement  
of Comprehensive Income
81 Consolidated Statement  
of Financial Position

82 Consolidated Statement of Changes  

in Equity

83 Consolidated Statement of Cash Flows
84 Notes to the Consolidated  
Financial Statements

124 Company Statement of Financial 

Position

125 Company Statement of Changes 

in Equity

126 Notes to the Company 

Financial Statements

Additional Information

129 Shareholder Information
130 Company Information
131 Definitions and Glossary

ABOUT US

HSS Hire Group is a market leader in equipment hire in the 
UK and Ireland. It offers a one-stop shop for all equipment 
hire through a combination of complementary Rental and 
Services businesses, the latter being a capital-light, fast-
growing and increasingly technology-based business.

OUR PURPOSE

Our purpose is to provide our customers with the equipment, 
training and services they need, employing technology to do 
this quickly, efficiently and sustainably.

OUR VALUES

HIGHLIGHTS

FINANCIAL

Revenue 

£303.3m

FY20: £250.1m

Adjusted EBITDA

£69.8m

FY20: £59.6m

Leverage1

1.5x

FY20: 2.8x

EPS

1.05p

FY20: (15.13)p

Operating Profit 

£34.5m

FY20: loss of £(4.7)m

Adjusted EBITA

£31.7m

FY20: £13.4m

Return on capital employed  
(ROCE)2

22.1%

FY20: 10.7%

Adjusted EPS 

1.52p

FY20: (4.64)p

hStrategic Report

HSS Hire Group plc 
Annual Report and Financial Statements 2021

1

MARKET‑LEADING  
TECHNOLOGY PLATFORM 
IN TOOL HIRE

Our technology platform, which we call Brenda, 
was launched back in 2019. Initially focused on 
our Services business, the technology was built 
from the user’s perspective, with tailored 
interfaces for different users. Our ambition was 
to create the most powerful, yet easy-to-use 
platform for hire and associated building service 
products in our industry. 

  Find out more on page 3

Built from a user 
perspective

Quick, intuitive and 
easy-to-use

Modular design, 
scalable

Available on 
multiple devices

SUSTAINABILITY

RIDDORS 

5

FY20: 2

Colleague engagement 

76.1%

FY20: 75.0%

Reduction in Building Energy Carbon 
Emissions

91%

versus FY20

OPERATIONAL HIGHLIGHTS

 – Completed the strategic plan we first 

outlined in 2017 and embarked on a new 
chapter of exciting growth 

  Read more on pages 8 to 13

 – Continued to invest in technology, 

developing our digital capabilities to 
improve the customer experience

  Read more on page 3

 – Restructured our organisation around 
two divisions: HSS ProService and 
HSS Operations 

  Read more on pages 14 to 15

 – Further delevered and refinanced the 
business, leaving us with a stronger 
balance sheet and lower interest costs

  Read more on pages 35 to 37

 – Conducted a comprehensive review of our 
sustainability strategy and developed a 
roadmap of related activities for 2022

  Read more on pages 38 to 41

UN SUSTAINABLE 
DEVELOPMENT GOALS

The Group is focusing on these six 
sustainable development goals

1  Leverage for FY20 is continuing and 

discontinued operations; all other measures 
are for continuing operations.

2  ROCE is for Continuing Operations at each 
reporting date. The ROCE calculation is 
defined on page 29.

The Group uses alternative 
performance measures:

  Read more in the Financial Review, 
pages 35 to 37

h2

HSS Hire Group plc 
Annual Report and Financial Statements 2021

OUR BUSINESS AT A GLANCE

OUR VISION

HSS TODAY
Top 4

UK Rental provider

To become the market-leading, digitally-led  
brand for equipment services.

Leading

Technical Training provider

TWO DIVISIONS

Largest

Unique

European Rehire provider

Builders Merchant network

HSS PROSERVICE
Sales acquisition business with low capital invested. Highly technology 
driven. Extremely scalable. Uniquely differentiated.

National coverage

One-stop shop

£303m

Revenue

149

locations

600+

£70m

EBITDA

2,000

colleagues

23%

supply chain partners

digital penetration

  Read more on next page

c.750

Sales and training  
colleagues

600+

Supply chain 
partners

BRENDA

Our technology  
platform

Extensive training offering for customers

HSS OPERATIONS
Fulfilment business, focused on health and safety and quality, with 
circular economy credentials, comprehensive national footprint and 
high customer satisfaction.

  Read more on next page

c.1,000

40

Operations 
colleagues 

Customer 
Distribution 
Centres

550+

Delivery fleet

Tools, site 
equipment and 
powered access

Specialist power 
generation providers

HOW WE DO IT

OUR VALUES

Safety comes first. Always! It’s at 
the heart of everything we do, 
which means that if we can’t do it 
safely, we don’t do it. We take our 
work seriously, and we never leave 
anything to chance. We do 
things the right way – every 
time. Think safe, work safe, 
home safe. 

We’re not just ambitious and hard 
working; we’re also excited about 
what’s next. We love to win, we’re 
change-ready and we want to 
make a difference. We’re focused 
on making things better, 
brighter and fit for the future. 
We know that change can be hard, 
and we need to be resilient to keep 
making things better.

WE SUPPLY OUR 
CUSTOMERS THROUGH 
OUR HSS OPS 
NETWORK AND 500+ 
SUPPLIER LOCATIONS

Key

Head office
Branch
Customer Distribution  
Centre (CDC)
Builders merchants
Specialist

We’re passionate, can-do people 
who deliver great results, safely. 
We’re relentless. We own it, we roll 
our sleeves up and get on with it. 
We always find a way. No job is 
too big or too small, we always 
do what it takes to get things 
done. We do our best for our 
customers and our business.

We have blue and yellow blood 
running through our veins. We’re 
like a family and we’ve all got 
each other’s backs. We pull 
together, trust and respect 
each other. We celebrate 
success, work well as a team, 
and have fun along the way.

Strategic Report

HSS Hire Group plc 
Annual Report and Financial Statements 2021

3

OUR  
TECHNOLOGY

BRENDA IS OUR 
UNDERLYING 
TECHNOLOGY
 – The ‘brain’ behind all other user interfaces and 
the platform on which all transactions in the 
ProService business are raised and managed

 – Built from a user perspective
 – Allows us to create tailored  

interfaces to suit users’ individual needs

COLLEAGUE INTERFACE: 
HSS PRO
 – Easy and quick to use
 – Access to full range of services, 
enabling them to say ‘yes’ to 
the customer

Vodafone storm
 – Call optimisation for remote 

HSS colleagues

 – Enhances call answer rates and 

customer response times

 – Provides analytics to drive performance

ONLINE CUSTOMER INTERFACE: 
hss.com (also available  
on HSS customer app)
 – Provides customers with access  

to the whole supply market
 – Easy-to-use, providing speed 

and efficiency

 – Pricing and order transparency
 – Live availability
 – LiveChat, LiveVideo

BRENDA

CUSTOMER 
PROCUREMENT 
PLATFORM: 
ProService
 – All of the above, but presented 
as a procurement platform
 – Built to address the needs of 

large customers with dedicated 
buying team

 – Additional management tools, 

such as authorisation processes 
and reporting functionality

 – Single invoice

SUPPLIER INTERFACE: 
 – Provides suppliers with access to our 
customers, benefiting from our brand, 
digital channels and marketing
 – Easy-to-use, offers speed and 

efficiency. Reduced administration

 – Pricing and order transparency, 

contract accuracy

 – Ability to self-serve with functionality 
including surge pricing, territory 
selection and utilisation managements

 – Customer assurance
 – Single invoice

SUSTAINABILITY

  Read more on pages 38 to 41

ENVIRONMENTAL

SOCIAL

GOVERNANCE

Ongoing reduction in building energy 
carbon emissions

Accident frequency rate remains low 
despite return to post-COVID-19 activity

Colleague engagement score 
continuously improving

91% reduction v FY20

0.11 RIDDOR rate

76% engagement

In 2021 we continued to make progress across all areas of sustainability as outlined later in our Sustainability section on page 38 to 41. In the final 
quarter of 2021 we engaged specialist sustainability advisers Sustainable Advantage to review our progress and help us accelerate our ESG strategy. 
They carried out an independent review of our ESG position assessing us as ‘Excellent’ and giving us a roadmap for further improvements. We have 
carried out a materiality assessment, seeking our stakeholders’ views on all matters ESG which has informed the development of our ESG strategy. 
Sustainable Advantage has also calculated our carbon footprint, including scope 3 elements, allowing us to make a net zero commitment of 2040. 
This, alongside many other ambitious targets, will be published in our first ESG Impact Report during Q2 2022.

Net Zero Carbon Target

2040

4

HSS Hire Group plc 
Annual Report and Financial Statements 2021

CHAIRMAN’S STATEMENT

CLOSING OUT  
OUR 2017 
STRATEGY

ALAN PETERSON OBE 
CHAIRMAN

Strategic Report

HSS Hire Group plc 
Annual Report and Financial Statements 2021

5

The Group is unrecognisable from 
the HSS of five years ago and we 
have established ourselves as a 
digital leader in the hire market.” 

Dear shareholder, 

2021 was a significant year for 
HSS, marking the completion 
of the strategy we first set 
out in 2017: to Delever the 
Group, Transform the Tool Hire 
business and Strengthen our 
commercial proposition. 

Today, the Group is unrecognisable from the 
HSS of five years ago and we have established 
ourselves as a digital leader in the hire market. 
The progress is testament to the resilience of 
our colleagues who have provided customers 
with exceptional service during an immensely 
challenging period for both the business and 
society at large. We begin 2022 with the 
technology, organisational structure and 
resources that will support us as we begin 
a new chapter of exciting growth for HSS, 
focused on delivering our vision: to be 
the market-leading, digitally-led brand 
for equipment services.

Summary 
Following the significant acceleration of our 
digital strategy in 2020, we entered 2021 with 
strong momentum and performance quickly 
returned to pre-COVID-19 levels, delivered 
through our lower cost operating model. 

We continued to invest in technology, rolling 
out HSS Pro and on-boarding colleagues to 
improve the customer journey while expanding 
our builders merchant network to enhance our 
reach with little capital investment. 

The strategic divestitures of Laois Hire Services 
and All Seasons Hire represented good value 
for shareholders while our ongoing commercial 
relationships with both companies, entered 
into as part of these transactions, ensure 
we continue to offer a one-stop shop for 
our customers. 

We used the cash generated to further reduce 
the Group’s debt. With a strengthened balance 
sheet and net debt leverage at approximately 
0.8x (non-IFRS 16, 2020 2.6x), our refinancing 
was successfully completed leading to a 
significant reduction in ongoing interest 
cost and increase in earnings per share. 

In ‘Delevering the business’, we completed 
the last stage of the strategy set out in 2017 
and now occupy a differentiated position within 
the market as a digitally-enabled, capital-light 
business, supported by a strong balance sheet. 
We are now well-positioned for the future as 
we begin a new chapter of exciting growth 
built around our unique business model.

Our vision 
As we embark on our next stage of growth, 
we have a clear vision underpinning our 
strategy: to become the market-leading, 
digitally-led brand for equipment services. 
Through the investments and digital 
developments we have made over the last four 
years, combined with our new organisational 
structure, we have the foundations in place on 
which to realise this vision. 

Our Board and management team 
Our Board members act as custodians of the 
HSS brand and we benefit from a stable and 
experienced Board with no Director having 
served for fewer than four years. This stability 
has been a crucial asset, both during the 
uncertainty of the pandemic and also in 
steering the business through a significant 
transformation. The Board has provided 
essential support to senior management at 
key moments where important strategic 
decisions have been made as well as helping 
shape the Company’s approach to risk 
during this period of change. 

The Board continues to engage with all 
stakeholders to ensure HSS operates with 
transparency, integrity and in the interests of 
our colleagues and partners while leading the 
Company into the next phase of growth as we 
deliver on our vision. 

OUR 
VISION
To become the market-
leading, digitally-led 
brand for equipment 
services.

6

HSS Hire Group plc 
Annual Report and Financial Statements 2021

CHAIRMAN’S STATEMENT continued

At HSS, we strive to operate in a 
responsible and sustainable way.” 

IN NUMBERS

Revenue 

£303m

Adjusted EBITA

£31.7m

FY20: £13.4m

Leverage (non-IFRS 16) 

0.8x

FY20: 2.6x

Our people
At the heart of HSS are our colleagues 
and, against the backdrop of the COVID-19 
pandemic, they have worked tirelessly to 
support our stakeholders. Our success as a 
business is wholly a product of this hard work 
and, on behalf of the Board, I would like to 
express my sincere thanks to all our colleagues 
for their unfaltering commitment. 

Thankfully the pandemic appears to be 
receding, however it has had a significant 
impact on society and ways of working. 
Given this, it is more important than ever 
to maintain regular communication with 
colleagues to ensure we are aware of their 
views and concerns and provide them with 
a fulfilling and engaging place to work. 
This communication was vital in our decision-
making process as we adapted our working 
policies, moving to a new head office designed 
for hybrid working and rolling out our HSS Pro 
technology to support their day-to-day work. 
Our colleagues are now able to adapt their 
working patterns with greater flexibility while 
continuing to provide a seamless service for 
our customers.

2021 also saw us implement significant 
strategic and structural change across the 
business and it was vital that colleagues were 
kept abreast of these developments, had 
their questions answered, and their views 
addressed. Accordingly, during the year, 
we provided regular updates through  
company-wide emails, FAQs and our annual 
management roadshow, supplemented by 
more informal company updates through 
our CEO’s blog.

‘Make It Together’ is one of our four core values 
as a business but we can only live up to this 
value if we maintain our position as a diverse 
and inclusive employer. Engaging with our 
colleagues is central to this and feedback from 
the Women’s Networking Group provided 
management with new methods of attracting 
women into a historically male-dominated 
industry while our employee engagement 
surveys helped us establish the topics for our 
monthly wellbeing events. We are incredibly 
pleased with the progress that has been 
made over the year and have now laid the 
groundwork for a large-scale refresh of our 
diversity training and outreach programmes. 

Environment, Social and Governance
At HSS, we strive to operate in a responsible and 
sustainable way. We are cognisant, however, 
that we can always do better and, accordingly, 
in 2021 we began a comprehensive review of 
our ESG strategy.

Throughout 2021 health and safety has 
remained paramount to our business including 
an increased focus on mental health and 
wellbeing. To support our colleagues, we have 
implemented a variety of measures, see pages 
39 to 40 for more information, while continuing 
to support our customers, our communities 
and the environment in which we operate. 

In Q4 we appointed an external consultant, 
Sustainable Advantage, to conduct a 
comprehensive analysis of our ESG credentials 
and identify improvement opportunities. 
They benchmarked us as “excellent” during 
their review of 62 ESG-related categories. 
They have also supported us with a materiality 
assessment and net zero analysis, which has 
led us to accelerate our ESG strategy with a 
new set of objectives and commitments which 
are outlined in our Sustainability section on 
page 41. 

Benchmarked as ‘excellent’ across 62 ESG-related 
categories by Sustainable Advantage in 2021

Strategic Report

HSS Hire Group plc 
Annual Report and Financial Statements 2021

7

During 2021 we moved to a hybrid working 
model supported by the technology in our 
new Head Office at Think Park, Manchester

Our investors 
Over the year, the Group has benefited from 
continued support from our long-term 
shareholders while engagement with new and 
potential investors has ensured our vision and 
operating model are well-understood. 

Having made excellent progress in delivering 
our 2017 strategy, we now want to build on this 
success and accelerate growth through further 
investment in our digital capabilities to create 
longer-term shareholder value. Accordingly, 
the Board believes that the interests of 
shareholders are best served by not declaring 
a dividend for 2021, a position that will be kept 
under review as we progress through 2022.

Looking ahead
Following the changes made last year, I am 
pleased to say that we are entering 2022 with 
the technology, structure, resources and – most 
importantly – the colleagues, to deliver on our 
next phase of accelerated growth. I would like 
to thank my fellow Board members for their 
continual support and, reiterating my earlier 
sentiment, express my immense gratitude to 
our colleagues for all that they have done over 
the last year in driving our transformation and 
continued success as a business. We are 
confident that 2022 will see HSS continue to 
grow by leveraging our differentiated position 
within the tool hire market. 

Alan Peterson OBE 
Chairman

8

HSS Hire Group plc 
Annual Report and Financial Statements 2021

CHIEF EXECUTIVE OFFICER’S STRATEGIC REVIEW

LEVERAGING OUR 
DIGITAL OFFERING 
TO ACCELERATE 
GROWTH

STEVE ASHMORE
CHIEF EXECUTIVE 
OFFICER

Strategic Report

HSS Hire Group plc 
Annual Report and Financial Statements 2021

9

We enter 2022 with a new 
organisational structure, a strong 
balance sheet, and a differentiated 
business model that we believe 
positions us as the most agile and 
technologically advanced operator 
in the equipment hire industry.”

I am very pleased with our 
performance in 2021 and would 
like to thank all my colleagues 
for their exceptional efforts and 
performance over the last year. 

Despite the ongoing headwinds of the 
pandemic, our agile, digitally-enabled, 
lower-carbon network ensured we were able 
to support our customers and deliver a strong 
set of results during a challenging period for 
the global economy. We ended 2021 with 
underlying (adjusted to account for an extra 
week in 2021) revenue up 20% against prior 
year and back in line with pre-pandemic 2019 
levels. EBITDA and EBITA both stepped forward 
against 2020 by £10.2m and £18.3m 
respectively with the improved revenue 
performance fulfilled through our lower-cost 
operating model.

2021 also marked the successful completion 
of the strategy we set out in 2017: to Delever 
the Group, Transform the Tool Hire business, 
and Strengthen our commercial proposition.

We enter 2022 with a new organisational 
structure, a strong balance sheet and 
a differentiated business model that we 
believe positions us as the most agile and 
technologically advanced operator in the 
equipment hire industry. Our market-leading 
digital capabilities continue to develop at pace 
and allow us to provide a comprehensive and 
efficient service to our customers. With these 
foundations firmly in place, we are entering a 
new stage of growth, ready to capitalise on the 
market opportunities present in the sector. 

Our year in summary 
Following the significant acceleration of our 
strategy in 2020, we started 2021 well and 
EBITDA and EBITA margins in the first quarter 
were comfortably ahead of both 2019 and 2020 
levels. This was despite the impact of a third 
COVID-19 lockdown across all territories 
starting in January, with our click-and-collect 
service and digital capabilities ensuring 
trading remained strong. 

Early in the year, we moved our shares from the 
Main Market to AIM to benefit from its greater 
flexibility following the significant strategy 
acceleration we made in 2020. This was widely 
supported by existing shareholders and we 
have since seen increased interest from 
potential new investors.

By April, HSS Pro had been rolled out across 
our entire salesforce, improving our efficiency 
and decision-making processes. As a result, 
OneCall enquiries grew, conversion rates 
increased, and we saw a material improvement 
in like-for-like Services revenue. 

In April, we announced the decision to 
sell Laois Hire Services Limited to Briggs 
Equipment Ireland Limited for €11.2 million. 
With Laois contributing 4% of the Group’s 
revenue in 2019, €11.2m was an attractive 
valuation and, with our new operating model 
performing well, we determined that the capital 
could be more effectively used in other parts 
of the business. The proceeds of the sale were 
used to increase investment in our core Tool 
Hire business and reduce debt, supporting 
two of our 2017 objectives: to Delever the 
Group and Transform the Tool Hire business. 
As part of the transaction, we entered into 
a commercial agreement with Briggs for 
the cross-hire of equipment, ensuring that 
we continue to provide our Irish customers 
with their large plant requirements.

By the half-year, revenue was back in line with 
2019 levels. Profitability had stepped forward 
with EBITDA up 3ppts and EBITA up 6ppts 
versus FY19 and ROCE at a record 24%. 

IN NUMBERS

Adjusted EBITA margin

10.4%

FY20: 5.4%

ROCE

22.1%

FY20: 10.7%

Proforma interest costs1

£3.0m

FY20: £16.3

1  On new £70m senior finance facility and 

based on current SONIA rate.

10

HSS Hire Group plc 
Annual Report and Financial Statements 2021

CHIEF EXECUTIVE OFFICER’S STRATEGIC REVIEW continued

HSS ProService and HSS Operations 
work in unison to provide our 
customers with what we believe 
is the most comprehensive offering 
in the sector.” 

In September we announced the sale of our 
heating, ventilation and air conditioning hire 
provider – All Seasons Hire (ASH) – to Cross 
Rental Services for £55m. As with Laois, this 
was an attractive valuation and, by striking a 
commercial agreement with the company, 
we continue to provide our customers with 
access to ASH’s equipment and services. 
This transaction reduced our leverage to 
around 0.8x – a significant decrease from the 
2.6x leverage (both measures on a non-IFRS 16 
basis) we started the year with, and the 
proceeds were used to repay debt, marking the 
completion of the strategy we began in 2017.

With our 2017 strategy delivered, in the latter 
half of 2021 we launched a new business 
model in preparation for our next stage of 
growth, creating a more focused, more efficient 
organisation consisting of two distinct divisions 
– HSS ProService and HSS Operations – which 
work together to provide our customers with 
what we believe is the most comprehensive 
offering in the sector.

Capitalising on our new structure, materially 
stronger balance sheet, and growth potential, in 
November we engaged with our lenders whose 
confidence in our operating model and financial 
position enabled us to successfully refinance the 
business, significantly reducing our annual 
interest costs (on our senior finance facility) from 
£16.3m in 2020 to approximately £3.0m per 
annum (based on our £70m facility), improving 
earnings per share and free cash flow. 

Towards the end of what was already a year 
of significant change, we also started to review 
our sustainability approach, appointing an 
external agency, Sustainable Advantage, to 
conduct a comprehensive review of our current 
ESG credentials, identify areas of strength and 
weakness, and help us establish a new set of 
commitments and targets which are outlined 
later in this report (page 41). 

With a new business model, stronger balance 
sheet, and one of the most advanced digital 
offerings in the marketplace, we ended 2021 
well. We have continued to build on this and 

started 2022 strongly with first quarter revenue 
growth of 13% compared to 2021 and we are 
well-positioned to build on this as we continue 
our exciting new phase of growth. 

Our strategy 
The hire market in the UK is significant – 
estimated to be £5-6bn in size – but it is 
fragmented, consisting of a small number 
of large providers and over 1,000 smaller, 
independent businesses, most of which 
operate from single sites.

The market is also digitally immature, and many 
companies are still in their technological infancy. 
As a result of the work we have done over the 
last four years, accelerated in 2020 through 
increased investment in technology, we benefit 
from a highly differentiated position within 
the marketplace which we believe creates 
an exciting prospect for investors as well 
as our customers. 

For customers, our differentiated offering 
is focused on employing our technology to 
provide a superior service to that of our peers, 
building brand loyalty and increasing our market 
share. Through our website, our customer app, 
HSS Pro, our ProService platform and Brenda 
– the technology on which our digital 
capabilities are built – we offer our customers 
a one-stop shop for a full range of building 
services. We believe our technology provides 
the quickest, most efficient, most reliable and 
most comprehensive offering in the sector.

For suppliers, we offer volume and access 
to the end user. In our ProService division, our 
rehire suppliers can put their rental equipment 
on hire with our broad portfolio of customers. 
We consolidate that demand for them, lowering 
their customer acquisition and administration 
costs. Our technology provides them with the 
insight they require to enhance their returns 
on investment.

Strategic Report

HSS Hire Group plc 
Annual Report and Financial Statements 2021

11

IN NUMBERS

UK rental  
market size

£5-6bn

HSS operating  
model savings1

£15m

1  Annualised savings from Oct 2020.

Builders merchant locations

55

Online transactions

23%

our customers with one of the broadest 
and deepest product offerings in the sector. 
Similarly, our technology allows us to connect 
our suppliers with an extensive customer 
base, consolidating supply and demand 
and capitalising on converging customer 
and supplier requirements.

Our Brenda technology ecosystem has been 
designed to provide tailored interfaces to meet 
the needs of different users – large customers, 
SMEs, suppliers and colleagues – but each 
with a consistent goal: to be quick and 
easy-to-use and to provide access to our 
complete range of products and services.

Supported by the Brenda platform, HSS 
ProService allows us to operate a market-
leading, technologically-enabled acquisition 
model at low cost, positioning us as an 
aggregator, differentiating us from our peers 
and replacing a legacy manual process with an 
advanced, automated digital system to improve 
the accuracy and speed of conversion, driving 
customer loyalty and enquiry volumes. 

HSS Operations:
HSS Operations leverages our well established, 
national distribution and engineering network to 
deliver upon the relationships we build and the 
enquiries we generate through our HSS 
ProService team. 

Focused on customer service, utilisation and 
fulfilment rates, HSS Operations makes sure 
our customers get the equipment they need 
when and where they need it in the quickest, 
most efficient, way possible. Operations acts 
as the largest single fulfilment solution for 
ProService requirements, choosing to fulfil 
enquiries where it is well placed from both 
a customer service and operational 
efficiency perspective.

At the heart of HSS Operations is ‘Spanner’, 
our asset management tool that automates 
the entire fulfilment process, ensuring that all 
products are safe and in good working order 
for our customers. As a ‘circular economy’ 
business, HSS Operations is inherently 
sustainable and Spanner is the foundation of 
this, prolonging the life-cycle of our equipment 
by ensuring that our fleet is managed efficiently. 
In addition, when a piece of equipment is 
returned, it is routinely tested and maintained 
to ensure that its life-cycle is extended and our 
ROCE is maximised. Finally, when equipment 
does reach the end of its life-cycle, it is recycled 
or disposed of in a manner that minimises 
environmental impact. When buying new fleet, 
our procurement process carefully considers 
the sustainability credentials of products and 
this is key to our decision-making process.

For investors, our differentiated operating 
model benefits from an extremely flexible 
cost base and strong margin and ROCE 
performance. Our technology also means 
we are highly scalable without the need for 
large capital investment. By transitioning from 
a capital-heavy operating model with a large 
branch network to an agile, digitally-enabled, 
capital-light model, we fulfil our customers’ 
requirements while delivering superior returns 
for shareholders (see investment case on page 
16 for more information).

This differentiation is key to our success and, 
as we enter our new chapter of growth, our 
strategy will focus on leveraging our technology 
to build on this and position ourselves as the 
most comprehensive, accessible and reliable 
service provider in the equipment hire sector, 
retaining existing client relationships while 
building new ones to drive revenue growth. 

Our new operating model 
At the heart of our strategy is our operating 
model which underwent significant change in 
2020 and 2021, making us a far more efficient 
and profitable business. Our two divisions 
– HSS ProService and HSS Operations – work 
together to provide customers and suppliers 
with the equipment and services they need 
to complete projects. 

HSS ProService:
HSS ProService is our customer-facing 
sales acquisition division, offering customers 
a one-stop shop for Hire, Equipment Sales, 
Accessories, Parts, Fuel, Waste Management, 
Training, Materials and other building services.

Built on Brenda, the technology platform on 
which all our digital applications will sit, HSS 
ProService can source – either from our own 
fleet or through our extensive supplier network 
– the equipment our customers need the 
moment a request is made. By acting as 
a supply aggregator, we can optimise our 
owned fleet investment decisions towards 
higher returning products, while providing 

12

HSS Hire Group plc 
Annual Report and Financial Statements 2021

CHIEF EXECUTIVE OFFICER’S STRATEGIC REVIEW continued

FOCUS AREAS

Our technology roadmap:  
Initial focus areas 
With technology at the heart of our 
strategy and business model and a key 
enabler to our growth, we have a clear 
technology roadmap that will ensure 
we retain and build on our already 
differentiated position, provide our 
customers, suppliers and colleagues 
with a seamless, efficient and easy-to 
use service, and grow market share. 

The initial focus areas for our investment 
will be:

1

Continuing to develop the ProService 
platform for larger customers, 
improving its features such as 
auto-approval and revised order 
flow, customer push notifications and 
purchase order validation capabilities.

2

Moving our hss.com website from 
Spanner to the Brenda technology 
platform to provide our small 
customers with the same benefits 
our large customers receive through 
the ProService platform, giving 
them a quicker, easier-to-use 
system with increased visibility 
of product availability. 

3

Improving our supplier portal and the 
on-boarding of suppliers to ensure 
they capitalise on the full benefits of 
the system. These include the ability 
to quickly and easily respond to 
enquiries, manage the equipment they 
have out on hire and optimise their 
own utilisation by adjusting their 
catchment area and pricing. Not only 
does this benefit our suppliers by 
improving their efficiency but it also 
benefits our customers, enhancing 
availability and response times.

4

Continuing the roll-out of our Satalia 
Delivery routing and scheduling 
software to our CDCs to improve 
efficiency and reduce the carbon 
impact of deliveries and collections.

Alongside Spanner, we introduced Satalia 
Delivery – a tried and tested third party routing 
and scheduling system – to our CDCs in late 
2021 to optimise the efficiency of our deliveries. 
Using technology, and integrating seamlessly 
with our customer and driver apps, Satalia 
Delivery examines all our orders to determine 
the most effective way they can be fulfilled, 
outlining which drivers should deliver which 
tools to each customer and by which route. 
This improves our service by increasing the 
number of orders we can fulfil in a day and 
provides our customers with more accurate 
timeframes as to when they can expect their 
deliveries. Importantly, it also reduces the time 
our vans spend on the road, lowering fuel 
costs, reducing carbon emissions and 
improving our sustainability as a business. 

Working in unison, our Operations platforms 
ensure our customers are provided with 
a seamless service, our colleagues have 
easy-to-use systems to support their day-to-
day work.

Our technology roadmap
Beyond the initial focus areas (see box, right) 
we will continue to build our digital capabilities 
by accelerating our investment in customer 
and supplier acquisition, utilising the data we 
collect from our digital applications to better 
understand consumer behaviour and improve 
fulfilment choices.

We will also leverage our technology to enter 
new verticals in the building services sector, 
expanding our customer offering and 
capitalising on converging customer 
and supplier needs. 

Increasing automation underpins our growth 
plan, with our digital platforms ensuring 
transactions are seamless and accurate, 
reducing manual intervention and improving 
both customer and supplier adoption. 

In short, by utilising our technology and 
providing our customers with the easiest, 
quickest and most accurate service in the 
marketplace, we will continue to differentiate 
our offering and become the ‘go to’ building 
services provider, growing our business, our 
customer base and our market share. 

Acting responsibly and sustainably 
Health and Safety is our priority and, via the 
monthly Health and Safety forums which I chair, 
I can see that our teams consistently strive to 
keep themselves, their colleagues and our 
customers safe at all times. We continue to 
make progress reporting near misses and 
safety observations, and our colleagues have 
really embraced the first of our four values: 
Make It Safe.

Strategic Report

HSS Hire Group plc 
Annual Report and Financial Statements 2021

13

Outlook
To summarise, the business is in great shape 
and, with a high performing team, leading 
technology, differentiated organisational 
structure and strong balance sheet, we have 
all the elements in place to begin a new chapter 
of sustainable growth.

We have started this already and in the first 
quarter of 2022 revenue is 13% ahead of 
prior year.

We continue to benefit from a differentiated 
position in an attractive marketplace and as 
such, continuing historic performance trends, 
we are targeting growth in our Services 
business segment of 10ppts above the 
market and our Rental business segment 
in line with the market. 

Steve Ashmore
Chief Executive Officer 

While we strive to act as a sustainable business 
(see page 38 for our sustainability report), our 
appointment of Sustainable Advantage to 
conduct a review of our policies was in 
recognition of the fact that there is always 
room for improvement. 

At the end of the year, Sustainable Advantage 
provided us with a comprehensive review and 
suggestions for development of our ESG 
credentials. We are currently in the process 
of developing a new approach and set of 
commitments and targets which are detailed 
later in this report (page 41). 

Our market 
Following a period of uncertainty created by 
COVID-19 and the associated reductions in 
demand and supply-side challenges, we saw 
our market recover well. While the Group has 
no direct customer exposure, recent tragic 
events in Ukraine have resulted in cost inflation 
and supply chain disruptions. Our exposure 
to supply chain disruption had already been 
mitigated through early ordering of our current 
year’s hire fleet requirements in the latter part 
of 2021 as well our Services business supply 
chain of 600+ partners ensuring that we can 
continue to provide national availability. We are 
offsetting cost pressure through targeted selling 
price increases. We will continue to monitor the 
situation closely.

The business is 
in great shape 
and, with a high 
performing team, 
leading technology, 
differentiated 
organisational 
structure and 
strong balance 
sheet, we have 
all the elements 
in place to begin 
a new chapter 
of sustainable 
growth.”

14

HSS Hire Group plc 
Annual Report and Financial Statements 2021

OUR BUSINESS MODEL

RESOURCES AND 
RELATIONSHIPS

WHAT WE DO AND HOW WE DO IT

ACQUISITION MODEL
HSS 
PROSERVICE

Single platform offering a wide 
range of solutions to the building 
services market, addressing 
converging customer and 
supplier requirements.

Well-trained salesforce
ProService has c.750 
colleagues, including  
field-based, home-based, 
branch-based and builders 
merchant-based sales 
colleagues, in addition to 
our Training colleagues. 

Powered by technology
Intelligent, scalable, easy-to-use 
and accessible by customers 
and colleagues on a range of 
devices at home, in the office 
or on site.

Extensive supply chain
With access to around half of 
all equipment available for hire 
in the UK, our 600+ fulfilment 
partners provide impressive 
availability and quick response.

Wide-ranging expertise
Experts not just in hire, but 
also equipment sales, training, 
builders merchant products, 
waste management and many 
other product verticals.

FULFILMENT MODEL
HSS 
OPERATIONS

Longest established tool hirer in the 
UK, fulfilling equipment requirements 
of a broad range of customers and 
end-user markets.

BUY VERSUS HIRE 
ENVIRONMENTAL 
IMPACT

Research by our ESG 
advisers, Sustainable 
Advantage, highlights 
the significant 
reduction in carbon 
footprint that results 
from customers 
hiring equipment 
rather than buying

TECHNOLOGY

 – Satalia – third party 
route optimisation 
software. Used by 
the transport teams 
to route our vehicles

 – Spanner – in-house 
asset management 
software. Used to 
track the status of all 
equipment, prompt 
servicing and testing 
and recording repairs

 – PRISM – in-house 
stock distribution 
software. Sources  
equipment for 
new orders 
and rebalanced  
available stock

Health and safety systems
Robust operating systems  
and strong health and safety 
culture, driven by technology 
and leadership focus.

Logistics expertise
Long established, process driven 
transport teams, operating from 
40 distribution centres, recently 
enhanced by new route 
optimisation software.

Procurement capability
Strong relationships with 
equipment manufacturers and 
technical product expertise.

Engineering skills
More than 200 well-trained 
fitters and service technicians 
based in our locations or in 
mobile service vehicles.

Life-cycle management 
capabilities optimising 
product life-cycles, maximising 
utilisation, enhancing returns 
and minimising carbon footprint 
across a fleet of c.£134m 
(gross book value).

SME C

T O M ERS ALSO W

A

N

S

U

T
:

 – Extremely quick  
ordering process
 – ‘On-the-go’ or ‘in-hand’ 
accessibility

CUSTOMER NEEDS

 – Wide product offering 
and extensive supply 
chain all in one place

 – Fast response time
 – Enquiries 

automatically routed 
to most appropriate 
available colleague

 – Full visibility of 
order status

 – Real-time  

delivery tracking

 – Choice of  

fulfilment slots
 – Lowest prices 

possible

…Our hss.com website 
and customer app have 
been designed to address 
these additional 
requirements

SME CUSTOMERS

LARGER CUSTOMERS

LAR G E R   C U S TOMERS ALS

O 

W

A

N

T

:

 – Order approval processes
 – PO validation
 – Additional reporting
 – Interface with their systems

…Our ProService platform 
is designed to address all 
these additional 
requirements

LOW CAPITAL INVESTMENT. 

HSS collect from customer 
site using HSS operated 
transport. Satalia  
optimises routing

OR

Customer drops equipment 
in to any one of our locations 
at their convenience

Equipment is tested by 
Service Technician using 
Spanner-prompted checklist. 
Equipment that passes is put 
in to ‘available’ status, ready 
to hire to the next customer. 
Failed equipment is put in 
to ‘maintenance’ status 
which prevents them from 
being hired

HIRE ENDS

TEST

HIRE STARTS

HIRE 
REQUIREMENT

Delivered to customer site  
using HSS operated transport. 
Satalia optimises routing

OR

Customer uses click-and-collect, 
visiting one of our locations to 
collect their equipment

CIRCULAR ECONOMY BUSINESS, WITH LEADING 

T O M ERS ALSO W

A

N

T

:

S

U

SME C

LAR G E R   C U S TOMERS ALS

O 

W

A

N

T

:

Strategic Report

HSS Hire Group plc 
Annual Report and Financial Statements 2021

15

E   P R O S ERVICE TEA

M

T H
 – c.130 HSS field-based sales 
colleagues building relationships
 – 44 HSS local sales branch teams
 – 55 HSS builders merchant 
counter-based teams
 – c.250 desk-based sales colleagues 
driving enquiries and conversion
 – 17 builders merchant salesforces 
promoting our offering

COLLEAGUE NEEDS
 – Say yes to customers
 – Raise orders to drive 

performance

 – Tech automatically 

updates the 
customer with 
push notifications 
on ETAs

 –   Minimal rework

BRENDA

PROSERVICE TEAM

SUPPLY PARTNERS

+   S U PPLY PARTN

E

R

S

0

6 0

 – Generalist and specialist  
equipment hirers
 – Spare parts and components, 
equipment sales and accessories
 – National and local suppliers
 – Builders merchants
 – Training companies

SUPPLIER NEEDS
 – Minimise 

overheads  
and admin costs

 – Utilise excess  
equipment 
available

 – Access to our 

customer base 
and the volumes 
they bring

DRIVEN BY TECHNOLOGY. EXTREMELY SCALABLE. UNIQUE.

If economical, equipment 
is repaired by a HSS fitter, 
and is then put in to 
‘available’ status

End of life 
equipment is 
recycled, 
repurposed or sold 
at auction to 
secondary  
owners

»

SPANNER 
SATALIA 
PRISM

MAINTENANCE  
& REPAIR

STORAGE AND  
TESTING

LIFE-CYCLE 
MANAGEMENT

»

Equipment is stored in ‘available’ status, ready for 
the next hire. Periodic inspections are required on 
certain equipment all of which is Spanner-prompted. 
Cooling equipment is ‘winterised’ at the end of the 
summer and then refreshed in spring. Stock levels are 
redistributed to ensure best availability and quickest 
response times (prompted by PRISM)

Infleeting new 
equipment. 
Focus on  
sustainable 
products

CUSTOMER SATISFACTION AND RETURNS ON CAPITAL.

PERFORMANCE 
FRAMEWORKS

VALUE CREATED  
FOR STAKEHOLDERS

Enquiries

Conversion 
rates

Revenue 
growth

Gross 
margins

Digital 
penetration

Fulfilment 
rates

Customer 
service

Utilisation

Cost to  
serve

Sustainability

One-stop shop
ProService aggregates products, 
services and suppliers offering 
customers a single marketplace  
for all their requirements, reducing 
procurement, administration and 
invoicing costs.

Accessibility & availability
Customers can access our 
services, quickly and easily whether 
they are on site, in the office or at 
home. Our extensive supply chain 
means we are more likely to say 
‘yes’, and fulfil quickly.

Value for money
We source from a wide range of 
suppliers providing customers with 
a solution that strives for the optimal 
balance of hire rate, transport cost 
and quality.

Information & accuracy
Our single technology platform 
and tailored interfaces provide 
customers, colleagues and 
suppliers with information at 
their fingertips.

Supplier access to customers
A combination of our brand, 
customer base and technology 
provides our supply chain partners 
with the volumes to improve 
utilisation and returns.

Colleague wellbeing
Going home to families safe 
and well is our priority.

Accessibility & availability
Provides ProService and its 
customers with a significant 
proportion of their hire 
requirements nationally.

Service quality
Our newly introduced Satalia 
software will enable customers 
to select time windows for 
deliveries and collections 
and improve reliability.

Equipment quality
The quality systems in place 
around our Spanner technology 
ensure equipment has been 
thoroughly tested and inspected 
before hiring to a customer.

Sustainability
Our lean operating model 
combined with the recently 
introduced Satalia route 
optimisation software aim to 
minimise customers’ carbon 
footprints and the impact on 
local communities.

16

HSS Hire Group plc 
Annual Report and Financial Statements 2021

INVESTMENT CASE

A RESILIENT 
PROPOSITION

Our differentiated customer proposition, facilitated 
by market-leading technology, means we occupy a 
unique space within the sector. 

2

INNOVATIVE 
TECHNOLOGY
 – We believe our integrated technology 
platform leads the industry, and our 
technology roadmap for 2022 will further 
differentiate us from our competitors. 

 – Following the roll-out of HSS Pro to all 

colleagues, they have access to our entire 
range of equipment and services, so can 
offer the full one-stop shop to our customers. 
The technology also connects our suppliers 
and customers giving them new routes to 
market for their products.

 – The scalable nature of our technology allows 
us to add non-hire building services to our 
offering, as we have already demonstrated 
with waste services, equipment sales 
and training. 

1ATTRACTIVE 

MARKET 
DYNAMICS

 – The UK equipment hire industry is worth an 

estimated to be between £5bn and 6bn and its 
fragmented supply base provides an opportunity 
to grow share.

 – The industry is digitally immature with less than 
3% of orders estimated to be made via digital 
channels compared to 15%+ in other sectors. 
HSS’s technology platform is well-placed to take 
advantage of this growth opportunity.

 – Customer and supplier requirements are 

converging with both trying to access the whole 
market, and demanding speed, accuracy and 
transparency. Our one-stop shop proposition, 
enhanced by our recent technology transformation, 
addresses these requirements.

CUSTOMER NEEDS

Equipment availability

One-stop shop

Easily accessible

Value for money

Quick response

Accurate invoicing

Y
B
D
E
S
S
E
R
D
D
A
S
T
N
E
M
E
R
U
Q
E
R
G
N
G
R
E
V
N
O
C

I

I

Y
G
O
L
O
N
H
C
E
T
Y
B
D
E
C
N
A
H
N
E

,

I

E
C
V
R
E
S
O
R
P

Access to the whole market:
Suppliers to all customers, 
customers to all suppliers

Speed and efficiency:
Reduced administration, minimising  
cost to buy and cost to serve

Information and insight:
Transparency for customers,  
informed decisions for suppliers 

Access to customers

Administration reduction

Brand recognition

Customer assurance

Digital channels 
and marketing

Opportunities for 
occasional hires

SUPPLIER NEEDS

 
 
 
 
 
 
 
 
Strategic Report

HSS Hire Group plc 
Annual Report and Financial Statements 2021

17

MODEL
 – Our fast-growing (18% CAGR over ten years) 
capital-light services business can be scaled 
without capex.

3 SCALABLE  

 – We have a flexible, low-cost model comprising 

a hub-and-spoke distribution network providing 
national delivery coverage from just 40 distribution 
centres, a rehire supply chain of over 600 partners 
covering a huge range of equipment and services 
and a flexible low-cost builders merchant network 
providing convenience for customers.

 – Our technology platform enables us to 

rapidly expand our supply chain and add 
new product verticals.

Digital transactions less than 
3% vs 15%+ in other sectors

52%

 – Digital immaturity in equipment hire sector 
provides significant growth driver for HSS.

32%

28%

22%

20%

17%

15%

Significant
Growth
Driver

4%

<3%

Consumer
Electronics

Clothing

Wholesale1

Furniture

Chemicals2

B2B
(2023
forecast)3

Cosmetics
&
Toiletries

Construction1

Equipment
Hire

Source:
(1) ONS – UK E-commerce sales as a percentage of total turnover in 2019;
(2) CheMondis – Proportion of the global market that is online in 2019;
(3) Forrester Research - Forecasted US B2B E-commerce sales as a proportion of total B2B sales in 2023.

5DRIVING 

SUSTAINABILITY
 – We have the circular economy at the 

heart of our business model, ensuring 
that equipment is used again and 
again by multiple customers who 
would otherwise have large amounts 
of poorly utilised equipment.

 – We have a proven track record 
of reducing our building carbon 
footprint by 97% since 2016.

 – We have been working with a 

third party specialist ESG adviser, 
developing an ambitious set 
of sustainability targets and 
commitments (see Sustainability 
section on page 38).

4STRONG, WELL-

RECOGNISED AND 
TRUSTED BRAND
 – We have market-leading brand recognition.

 – Our reputation and track record underpinned 

by technology and systems provide 
assurance to customers.

 – We are highly attractive to supply partners, 

whether rehire partners or builders 
merchants, providing them with access 
to customers and technology.

6STRONG BALANCE 

SHEET AND 
ATTRACTIVE 
RETURNS
 – Leverage (non-IFRS16) at 0.8x, well-

positioned to invest for future growth.

Electric vibrating 
plate reduces 
carbon emissions

 – ROCE above 22%, leveraging insight tools 
to focus investment on high demand, high 
return hire fleet.

 – Industry-leading EBITA margins.

 
 
 
18

HSS Hire Group plc 
Annual Report and Financial Statements 2021

STRATEGY AT A GLANCE

2017 STRATEGY 
DELIVERED

FOCUSED PROJECTS…

…DELIVERING ON OUR STRATEGIC GOALS

»

2018

  Network reconfiguration £11m annual savings

  Central efficiencies £4m annual savings

  Customer segmentation study

  Data insight investment

  Introduction of new vision

2019

  Divestment of UKP

Launch of customer and driver Apps

   Launch of Brenda

  Started builders merchant trial

  Cross-dock removed

2020

  Organisational restructure £15m 
annual savings

  Builders merchant roll-out

  Launch of HSS Pro and Vodafone Storm

  Capital raise £53m

2021

  Roll-out of HSS Pro

  Ongoing technology investment

  Divestment of Laois

  Divestment of ASH

  Refinancing completed

Key

Delever
Strengthen

Transform

DELEVER 
THE GROUP

1

TRANSFORM 
THE TOOL HIRE 
BUSINESS

2

STRENGTHEN 
COMMERCIAL 
POSITION

3

Leverage (non-IFRS 16) reduced 
from 4.8x in 2017 to 0.8x...
 – Significant reduction in net debt 

(non-IFRS 16) from £235m+ (2018) to 
£45m (2022)

 – Refinancing in November 2021 

significantly reduced the cost of capital
 – Interest charges reduced from c.£16m 

in 2021 to c.£3m in 2022

 – Foundation established to invest in 

next exciting phase of growth

Leverage 1 January 2022

0.8x

Transformed and  
now performing well...
 – Core tool hire business returned 

to profitability

 – Builders merchant model provides 
low-cost access to new customers

 – Launch of HSS App, website 

improvements and click-and-collect 
service have all improved customer 
experience

 – New organisational structure operating 

well with revenues ahead of pre-
COVID-19 levels

Builders merchant sites

55

New technology platform 
established...
 – Development of new technology 
platform, Brenda, and associated 
interfaces, makes our proposition 
uniquely positioned to scale rapidly
 – Capitalises on converging requirements 

of customers and suppliers

Digital channel penetration

23%

 
 
 
 
 
 
 
 
 
 
 
 
 
Strategic Report

HSS Hire Group plc 
Annual Report and Financial Statements 2021

19

ENTERING AN EXCITING  
NEW PHASE OF GROWTH

»

CAPITALISING ON 
CONVERGING CUSTOMER 
AND SUPPLIER 
REQUIREMENTS

Access to the whole market 
Customers want access to more 
suppliers, increasing availability, 
improving response times, and 
minimising cost and carbon footprint. 
Suppliers want access to more 
customers to drive efficiencies, 
improving utilisation and return 
on capital. 

Speed and efficiency
Customers and suppliers want reduced 
administration, minimising the cost to 
buy and to serve respectively. They want 
to focus on their core activities and 
not be distracted by administration 
and rework.

Information and insight
Customers want transparent pricing 
and confidence that they are getting 
value for money. Suppliers want to be 
able to make informed decisions to 
maximise utilisation. Both want access 
to real-time information to improve 
their efficiency.

TAKING ADVANTAGE OF 
MARKET CONDITIONS

CONTINUING TO 
DIFFERENTIATE OUR 
OFFERING

Highly fragmented
There are approximately 1,000 
hire companies in the UK with many 
small, good quality local and regional 
independents and specialists. There is 
an opportunity to provide our customers 
with a one-stop shop access to this 
supply chain.

Differentiation 
Suppliers have historically struggled to 
differentiate their offering, as customers 
perceive the products offered as similar 
in nature. National providers cannot 
guarantee availability without unsustainable 
levels of capex and inferior returns. 
The opportunity remains to enhance 
availability through a marketplace model.

Technologically immature
Our sector has historically focused on 
products and asset utilisation rather 
than customer journey and technology. 
The opportunity exists to take market 
share as customers shift to digital 
channels and take advantage of our 
technology proposition.

Investing in our technology
We have a development roadmap in 
place for 2022 that will further enhance 
our technology platforms, in particular: 
launching an enhanced platform for 
larger customers; providing full access 
to our services for small customers 
via our website; and expanding our 
product verticals.

Expanding our offering via a 
scalable platform, growing our 
share of customers’ wallets
Strengthening our supply chain 
and launching new products and 
services such as building materials 
and consumables.

Using data insight to deliver 
value for all stakeholders
Our technology platform allows 
intelligent decision-making across 
our entire operating model, from 
improving responsiveness and reducing 
costs for customers, making colleagues 
more efficient and improving their 
performance, reducing carbon footprint 
and enhancing shareholder returns.

  Read more in our Investment case (page 16)

2022 PRIORITIES

Continue to prioritise health and safety for customers and colleagues

Risks

Delivering our technology development roadmap

Investing in our sales acquisition teams to drive enquiries and 
conversion rates

Delivering a scheduling system so that we can offer customers a 
choice of time slots

Achieving our ESG objectives, as outlined in our ESG Impact report, 
improving outcomes for our stakeholders and the planet

 – Ongoing COVID-19 impacts, such as supply chain and 

labour supply

 – Cyber security and business continuity

 – Macroeconomic conditions

  Read more on pages 30 to 34

20

HSS Hire Group plc 
Annual Report and Financial Statements 2021

CASE STUDY 

MAKING IT 
EASIER FOR 
CUSTOMERS

CUSTOMER BENEFITS

 – Our website is quicker and easier to use than ever
 – Customers have access to more user content, 

helping them to choose the right equipment for 
their job

 – Our new chatbot service provides customers with 

a rapidly accessible channel for support and advice

23%

online ordering FY21

16%

improvement in average 
website page load speed

4.5 

App Store rating Q4 2021 

Strategic Report

HSS Hire Group plc 
Annual Report and Financial Statements 2021

21

THE OPPORTUNITY

We know that customers want the ordering 
process to be quick and easy, and we learnt 
during the pandemic that customers are 
prepared to go online (22% of orders 
were taken online by the end of 2020). 
Entering 2021, we set ourselves the 
challenge of enhancing the online customer 
journey so that customers continued to use 
this channel as they returned to work after 
lockdown and reverted to pre-pandemic 
norms in other areas.

WHAT WE DID

We made significant improvements to 
page speed and website performance, and 
introduced new intelligent search functionality 
giving customers quicker and more relevant 
results. We introduced a ‘mini basket’ on 
our website, allowing customers to view 
a summary of their order anywhere on the 
site. We migrated our blog from a standalone 
domain to hss.com, driving more traffic to 
the website, improving SEO performance and 
allowing customers to view blogs then quickly 
return to their hire journey. We introduced 
an AI-enabled chatbot service and enhanced 
our user content with post-checkout emails 
providing video user guides and blog posts.

THE RESULTS

Average page load speed improved 16% 
and server connection time improved 43% 
(Q4 21 versus 20). In 2021, our chatbot 
resolved 77% of all requests, and our 
post-checkout emails achieved an 82% 
open rate. The number of unique visits to our 
website increased by 9% to 4.3m (143% more 
traffic than the nearest national competitor) 
and the average online order value was up 
7%. Our digital penetration was 23%, above 
the level seen at the end of 2020 despite the 
industry returning to relatively normal ways 
of working for most of 2021, following the end 
of COVID-19 restrictions. 

22

HSS Hire Group plc 
Annual Report and Financial Statements 2021

CASE STUDY 

EQUIPPING 
OUR 
COLLEAGUES

COLLEAGUE BENEFITS

 –  Our new hybrid working practices provide 

colleagues with choice and flexibility

 –  Our HSS Pro technology makes it easier for 

colleagues to serve their customers

 –  New recruits can get up to speed quicker with HSS 
Pro making them feel part of the team early in their 
career with HSS

76%

engagement score

80% 

response rate

22% 

increase in rehire revenue 
FY21 versus FY20

Strategic Report

HSS Hire Group plc 
Annual Report and Financial Statements 2021

23

THE OPPORTUNITY

During the COVID-19 pandemic we 
adapted our working practices significantly, 
with many colleagues working from home, 
taking enquiries over the phone, via email 
or online. Our digital mix also changed 
significantly, from c.8% to over 20%, with 
customers and colleagues embracing our 
ongoing investment in technology and 
adapting to new ways of working. 
Throughout this period we sought feedback 
from colleagues to understand how we could 
optimise our ways of working. 2021 was an 
opportunity to embrace this feedback, learn 
from our new experiences and further 
leverage our technology-based model.

WHAT WE DID

We made two major changes in 2021. First, 
in Q1 we rolled out HSS Pro to our entire 
salesforce. HSS Pro is the user interface to 
our underlying technology platform, Brenda. 
HSS Pro, designed specifically for colleagues, 
is easy and intuitive to use, is accessible via 
various devices and allows sales colleagues 
to fulfil customer requirements immediately, 
across our entire range of services. Second, 
in Q4 we relocated our head office to a 
smaller, better, technology-enhanced site 
located at Think Park in Manchester and 
adopted hybrid working practices. 

THE RESULTS

The HSS Pro roll-out has significantly 
increased our cross-selling activity, with 
more colleagues promoting and selling 
the full range of our products and services. 
This has led to very strong growth in our 
Services division with rehire revenue up 22% 
on FY20. The shift to hybrid working has given 
colleagues the flexibility to choose the optimal 
balance between working from home and the 
office. Working from home led to improved 
productivity and better work-life balance, 
but colleagues missed out on the social 
interactions and benefits of working in an 
office. Our new hybrid model provides the 
best of both worlds for colleagues. It’s early 
days at Think Park, but our recent colleague 
engagement survey suggests colleagues are 
enjoying the new hybrid way of working.

24

HSS Hire Group plc 
Annual Report and Financial Statements 2021

CASE STUDY 

CREATING A 
MORE AGILE 
BUSINESS 
MODEL

CUSTOMER BENEFITS

 –  Our hire counters in builders merchant locations provide a 

convenient way for customers to collect their hire equipment 
along with building materials

 –  Saves customers time and money, and reduces their carbon footprint
 –  Full integration with our click-and-collect offering

55

builders merchant locations

70k

contracts in 2021

£15m 

lower fixed cost base 
compared to 2019

Strategic Report

HSS Hire Group plc 
Annual Report and Financial Statements 2021

25

THE OPPORTUNITY

OPPORTUNITY
Our unique hub and spoke distribution 
network provides national delivery and 
collection capability from 40 distribution 
centres. This allowed us to pioneer a 
low-cost and flexible model for sales 
counters, as an alternative to the 
traditional hire branch. We entered 2021 
with a new, lean operating network and a 
builders merchant model that we were 
keen to expand on.

WHAT WE DID
In 2021, we expanded our builders 
merchant model from 24 to 55 locations, 
with new partners in the North and 
Midlands adding to the established 
relationships we had forged in the South. 
The model targets the customers of 
successful regional builders merchants, 
offering them the convenience of hire 
when they collect their building materials. 
Our sales counters are usually an 
extension of the builders merchant 
counter and our colleagues work as part 
of the wider builders merchant team, 
benefiting from their customer 
relationships and experience.

THE RESULTS
Our builders merchant locations raised 
over 70,000 contracts in 2021, 
generating £16m of sales, and as these 
locations mature during 2022 we expect 
them to grow further. The fixed cost of 
our branch network in 2021 was £15m 
lower than in 2019, and we believe we 
have the most agile model in our industry. 
This leaves us well placed to respond 
to changing customer requirements in 
the future.

26

HSS Hire Group plc 
Annual Report and Financial Statements 2021

OUR KEY PERFORMANCE INDICATORS

MEASURING OUR 
PROGRESS

Key

Delever
Transform
Strengthen

STRATEGIC FRAMEWORK 
Key performance indicator (KPI) FY21 performance

GROUP  
REVENUE

Continuing operations 

£303.3m

FY20: £250.1m

RENTAL AND 
RELATED 
REVENUES

Continuing operations 

£191.2m

FY20: £89.4m

SERVICES 
REVENUE

Continuing operations 

£112.1m

FY20: £89.4m

ADJUSTED 
EBITDA AND 
MARGIN

Continuing operations 

£69.8m

23.0% margin

ADJUSTED EBITA 
AND MARGIN

Continuing operations 

£31.7m

10.4% margin

Importance of KPI

Definition

Performance

Remuneration linkage

Track record

Simplest measure of the ongoing growth of the Group’s 
sales from which profits can be generated and shareholder 
value created.

Link to Strategy: 

  Delever the Group

  Transform the Tool Hire business

  Strengthen the Group’s commercial proposition

 See Financial Review page 35

Simplest measure of the ongoing growth of the core hire 
business’ sales from which profits can be generated and 
shareholder value created.

Link to Strategy: 

  Delever the Group

  Transform the Tool Hire business

 See Financial Review page 35

Simplest measure of the ongoing growth of the Services 
business representing the strategic goal of focusing on a 
capital-light structure.

Link to Strategy: 

  Delever the Group

  Strengthen the Group’s commercial proposition

 See Financial Review page 35

Widely recognised measure of profitability. Metric also used in 
leverage and covenant calculations.

Link to Strategy: 

  Delever the Group

  Transform the Tool Hire business

  Strengthen the Group’s commercial proposition

 See Financial Review page 35

Measure of profitability before amortisation, impacts of capital 
structure (interest and tax) and exceptional costs.

Operating profit before amortisation 

137% increase in EBITA 

Indirectly, as numerator in 

and exceptional items.

and margin increased 

ROCE calculation.

Link to Strategy: 

  Delever the Group

  Transform the Tool Hire business

  Strengthen the Group’s commercial proposition

 See Financial Review page 35

LEVERAGE

Total operations 

Measure of financial liquidity.

1.5x

FY20: 2.8x

Link to Strategy: 

  Delever the Group

  Transform the Tool Hire business

  Strengthen the Group’s commercial proposition

 See Financial Review page 35

Net debt is borrowings, including 

Large reduction from FY20 

Component of leadership 

finance leases, less cash expressed 

following the capital raise, 

incentive plan. 

as a multiple of Adjusted EBITDA.

strong trading and sale of 

FY21

1.5x 

Improvement

Laois and ASH.

Revenue from contracts with 

third party customers derived 

Increase of 21.3%, with 

Driver of colleague 

recovery from COVID-19 

incentive plans.

from continuing operations after 

and results back in line with 

deducting VAT, rebates and credit 

pre-pandemic levels.

note provision movements.

Revenue including kit and equipment 

Growth of 19.0% driven by 

Driver of colleague incentive 

sales derived from the direct contact 

strong performance as 

plans and component of 

with our customers.

business recovered from 

leadership incentive plan.

impact of COVID-19.

Revenue including kit and equipment 

Growth of 25.4% driven by 

Driver of colleague 

sales derived from our OneCall and 

strong performance as 

incentive plans.

Training businesses.

business recovered from 

impact of COVID-19.

Operating profit before depreciation, 

A strong performance in a 

Driver of colleague incentive 

amortisation and exceptional items. 

year of significant progress. 

plans and component of 

The Group adopted IFRS 16 in FY20 

Margins have improved 

leadership incentive plan 

and so depreciation and interest 

slightly in both segments 

(including as a threshold 

related to right of use assets is 

with overall margin slightly 

element).

deducted as well as the net book 

reduced due to mix.

value of hire stock losses and 

write-offs, and the profit on disposal 

of other fixed assets.

to 10.5%.

FY21

FY20

FY19

FY18

FY21

FY20

FY19

FY18

FY21

FY20

FY19

FY18

FY21

FY20

FY19

FY18

FY21

FY19

FY18

Growth/(decline)

  £303.3m 

  21.3%

£250.1m 

-18.6%

£307.3m 

1.2%

£303.8m 

1.2%

Growth/(decline)

 £191.2m 

19.0%

£160.6m 

-21.9%

£205.7m 

0.3%

£205.1m 

2.1%

Growth/(decline)

  £112.1m 

25.4%

£89.4m 

-12.0%

£101.6m 

£98.7m 

2.9%

-0.4%

  £69.8m 

23.0%

£59.6m 

£56.1m 

£53.4m 

Margin

23.8%

18.3%

17.6%

Margin

5.3%

7.4%

6.3%

1.3x

0.0x

0.5x

1.5x

  £31.7m 

10.4%

FY20

£13.4m 

£22.9m 

£19.1m 

FY20

2.8x

FY19

2.8x 

FY18

3.3x 

Strategic Report

HSS Hire Group plc 
Annual Report and Financial Statements 2021

27

KPIs and strategy

IFRS 16 and KPIs

Key

The Group will publish its new strategy during 
2022 and will therefore be reviewing and 
selecting the KPIs that best reflect the 
performance of the business and progress 
against strategy. For FY21 the strategy 
referenced is the 2017 strategy that was 
completed with the refinancing of the business 
in November 2021.

The Group adopted IFRS 16 during FY20. 
Under the adoption method chosen, prior 
years are not restated. The standard has a 
significant impact on several financial measures 
and, as a result, certain KPIs. The Group now 
reports its KPIs on an IFRS 16 basis which 
means that periods prior to FY20 are not 
directly comparable. 

  IFRS 16 adoption means FY19 and earlier 

not directly comparable

Key performance indicator (KPI) FY21 performance

Importance of KPI

Definition

Performance

Remuneration linkage

Track record

Revenue from contracts with 
third party customers derived 
from continuing operations after 
deducting VAT, rebates and credit 
note provision movements.

Increase of 21.3%, with 
recovery from COVID-19 
and results back in line with 
pre-pandemic levels.

Driver of colleague 
incentive plans.

Revenue including kit and equipment 
sales derived from the direct contact 
with our customers.

Growth of 19.0% driven by 
strong performance as 
business recovered from 
impact of COVID-19.

Driver of colleague incentive 
plans and component of 
leadership incentive plan.

Revenue including kit and equipment 
sales derived from our OneCall and 
Training businesses.

Growth of 25.4% driven by 
strong performance as 
business recovered from 
impact of COVID-19.

Driver of colleague 
incentive plans.

Operating profit before depreciation, 
amortisation and exceptional items. 
The Group adopted IFRS 16 in FY20 
and so depreciation and interest 
related to right of use assets is 
deducted as well as the net book 
value of hire stock losses and 
write-offs, and the profit on disposal 
of other fixed assets.

Operating profit before amortisation 
and exceptional items.

A strong performance in a 
year of significant progress. 
Margins have improved 
slightly in both segments 
with overall margin slightly 
reduced due to mix.

Driver of colleague incentive 
plans and component of 
leadership incentive plan 
(including as a threshold 
element).

137% increase in EBITA 
and margin increased 
to 10.5%.

Indirectly, as numerator in 
ROCE calculation.

LEVERAGE

Total operations 

Measure of financial liquidity.

1.5x

FY20: 2.8x

Net debt is borrowings, including 
finance leases, less cash expressed 
as a multiple of Adjusted EBITDA.

Large reduction from FY20 
following the capital raise, 
strong trading and sale of 
Laois and ASH.

Component of leadership 
incentive plan. 

FY21

FY20

FY19

FY18

FY21

FY20

FY19

FY18

FY21

FY20

FY19

FY18

FY21

FY20

FY19

FY18

Growth/(decline)

  £303.3m 

  21.3%

£250.1m 

-18.6%

£307.3m 

1.2%

£303.8m 

1.2%

Growth/(decline)

 £191.2m 

19.0%

£160.6m 

-21.9%

£205.7m 

0.3%

£205.1m 

2.1%

Growth/(decline)

  £112.1m 

25.4%

£89.4m 

-12.0%

£101.6m 

£98.7m 

2.9%

-0.4%

Margin

  £69.8m 

23.0%

£59.6m 

£56.1m 

£53.4m 

23.8%

18.3%

17.6%

Margin

FY21

  £31.7m 

10.4%

FY20

£13.4m 

FY19

FY18

£22.9m 

£19.1m 

5.3%

7.4%

6.3%

Improvement

FY21

1.5x 

FY20

2.8x

FY19

2.8x 

FY18

3.3x 

1.3x

0.0x

0.5x

1.5x

STRATEGIC FRAMEWORK 

GROUP  

REVENUE

Continuing operations 

£303.3m

FY20: £250.1m

RENTAL AND 

RELATED 

REVENUES

Continuing operations 

£191.2m

FY20: £89.4m

SERVICES 

REVENUE

Continuing operations 

£112.1m

FY20: £89.4m

ADJUSTED 

EBITDA AND 

MARGIN

£69.8m

23.0% margin

Continuing operations 

Widely recognised measure of profitability. Metric also used in 

ADJUSTED EBITA 

AND MARGIN

£31.7m

10.4% margin

Continuing operations 

Measure of profitability before amortisation, impacts of capital 

structure (interest and tax) and exceptional costs.

Simplest measure of the ongoing growth of the Group’s 

sales from which profits can be generated and shareholder 

value created.

Link to Strategy: 

  Delever the Group

  Transform the Tool Hire business

  Strengthen the Group’s commercial proposition

 See Financial Review page 35

Simplest measure of the ongoing growth of the core hire 

business’ sales from which profits can be generated and 

shareholder value created.

Link to Strategy: 

  Delever the Group

  Transform the Tool Hire business

 See Financial Review page 35

Simplest measure of the ongoing growth of the Services 

business representing the strategic goal of focusing on a 

capital-light structure.

Link to Strategy: 

  Delever the Group

  Strengthen the Group’s commercial proposition

 See Financial Review page 35

leverage and covenant calculations.

Link to Strategy: 

  Delever the Group

  Transform the Tool Hire business

  Strengthen the Group’s commercial proposition

 See Financial Review page 35

Link to Strategy: 

  Delever the Group

  Transform the Tool Hire business

  Strengthen the Group’s commercial proposition

 See Financial Review page 35

Link to Strategy: 

  Delever the Group

  Transform the Tool Hire business

  Strengthen the Group’s commercial proposition

 See Financial Review page 35

28

HSS Hire Group plc 
Annual Report and Financial Statements 2021

OUR KEY PERFORMANCE INDICATORS continued

LONG-TERM MEASURES
Key performance indicator (KPI) FY21 performance

Key

Delever
Transform
Strengthen

Importance of KPI

Definition

Performance

Remuneration linkage

Track record

RETURN ON 
CAPITAL 
EMPLOYED 
(ROCE)

Continuing operations at 
reporting date 

Measure of the return-generating ability of the business over the 
longer term and key measure for leadership incentives.

Adjusted EBITA divided by the 

Increased, through 

Component of 2019 LTIP.

average of capital employed at the 

strong growth in EBITA.

22.1%

FY20: 10.7%

Link to Strategy: 

  Delever the Group

  Transform the Tool Hire business

 See Financial Review page 35

ADJUSTED 
EARNINGS PER 
SHARE 
(DILUTED) (EPS)

Profit of

1.49p per 
share

FY20: Loss of (4.64)p per share

Measure of adjusted profitability per share. Widely recognised 
measure of shareholder value (profit) being generated by a business 
excluding non-recurring or exceptional items and amortisation and 
after charging the prevailing rate of corporation tax.

Link to Strategy: 

  Delever the Group

  Transform the Tool Hire business

 See Financial Review page 35

beginning and end of the year. 

Capital employed is total assets 

except intangible assets, derivatives 

and cash less current liabilities except 

current debt items.

items and amortisation and then 

charging the prevailing rate of tax. 

Earnings are then divided by the 

number of shares in issue assuming 

the conversion of any potentially 

dilutive equity derivatives outstanding.

Earnings are defined as profit before 

Increase of 6.14p driven by 

Adjusted EPS is a component 

tax after adding back exceptional 

the increase in EBITA.

of 2019 LTIP.

Growth/(decline)

 £191.2m 

19.0%

£160.6m 

-21.9%

£205.7m 

0.3%

£205.1m 

2.1%

FY20 -4.64p 

-5.53p

Change

1.49p 

6.13p

0.89p 

0.72p

0.16p 

9.29p

STAKEHOLDERS
Key performance indicator (KPI) FY21 performance

HEALTH AND 
SAFETY 
(RIDDORS)

Continuing operations 

0.11

FY20: 0.04

COLLEAGUE 
ENGAGEMENT

Continuing operations 

76.1%

FY20: 75.0%

NET PROMOTER 
SCORE (NPS)

Total operations

38 

FY20: 44

GREENHOUSE 
GAS EMISSIONS

Total operations

32.9 

TCO2e/£m Rev 
FY20: 44.3

Importance of KPI

Definition

Performance

Remuneration linkage

Track record

Widely recognised measure of safety in the workplace. Safety is at 
the heart of how HSS operates.

Link to Strategy: 

  Transform the Tool Hire business

 See ESG page 38

Number of events that are reportable 

Increase in rate and 5 

Component of leadership 

under the Reporting of Injuries, 

Diseases and Dangerous 

Occurrences Regulations 

RIDDORs for the year 

despite the significant 

increase in activity versus 

2013 multiplied by 100,000 and 

last year; evidence of 

divided by the hours worked.

continued focus.

incentive plan.

FY21

0.11 

FY20

0.04 

0.20 

Change

0.07

-0.16

-0.14

0.34 

-0.05

A measure of the level of engagement across the entire population 
of colleagues.

Link to Strategy: 

  Transform the Tool Hire business

  Strengthen the Group’s commercial proposition

 See ESG page 38

A measure of how likely our customers are to recommend HSS 
and used to benchmark against the industry.

Link to Strategy: 

  Transform the Tool Hire business

  Strengthen the Group’s commercial proposition

 See CEO’s Strategic Review page 8

A key measure of the impact we have on the environment relative 
to our scale and which allows progress to be tracked.

Link to Strategy: 

  Transform the Tool Hire business

  Strengthen the Group’s commercial proposition

 See ESG page 38

Proportion of responses from 

colleague engagement survey 

Improved score and 

consistently high 

(carried out by Anthem Engagement) 

completion rate of 84% 

that either Strongly Agree or Agree to 

despite challenging 

positively phrased questions.

working conditions through 

N/A

the pandemic.

The percentage of promoters less the 

Continues to be 

N/A

percentage of detractors based on 

significantly ahead of the 

survey and as measured by Kantar.

industry benchmark.

The total UK and ROI (for FY21, UK 

Significant reduction. 

N/A

only for earlier years) greenhouse gas 

The increase in trading has 

emissions produced by the Group 

been more than offset by 

during the period in tonnes, divided 

the reduction in network 

by Total Group Revenue in £m.

and ongoing efforts to 

reduce emissions. 

FY21

FY20

FY19

FY18

FY21

FY19

FY18

FY19

FY18

FY21

FY20

FY19

FY18

FY21

FY20

FY19

FY18

FY21

FY20

FY19

FY18

Change

76.1% 

1.1 pp

75.0% 

2.6 pp

72.4% 

0.8 pp

71.6% 

38 

44 

45 

44 

 32.9 

 44.3 

Change

25.8%

9.7%

 49.1 

11.7%

 55.6 

39.3%

Key performance indicator (KPI) FY21 performance

Importance of KPI

Definition

Performance

Remuneration linkage

Track record

Strategic Report

HSS Hire Group plc 
Annual Report and Financial Statements 2021

29

Increased, through 
strong growth in EBITA.

Component of 2019 LTIP.

Increase of 6.14p driven by 
the increase in EBITA.

Adjusted EPS is a component 
of 2019 LTIP.

Adjusted EBITA divided by the 
average of capital employed at the 
beginning and end of the year. 
Capital employed is total assets 
except intangible assets, derivatives 
and cash less current liabilities except 
current debt items.

Earnings are defined as profit before 
tax after adding back exceptional 
items and amortisation and then 
charging the prevailing rate of tax. 
Earnings are then divided by the 
number of shares in issue assuming 
the conversion of any potentially 
dilutive equity derivatives outstanding.

FY21

FY20

FY19

FY18

Growth/(decline)

 £191.2m 

19.0%

£160.6m 

-21.9%

£205.7m 

0.3%

£205.1m 

2.1%

Change

FY21

1.49p 

6.13p

FY20 -4.64p 

-5.53p

FY19

FY18

0.89p 

0.72p

0.16p 

9.29p

Key performance indicator (KPI) FY21 performance

Importance of KPI

Definition

Performance

Remuneration linkage

Track record

Continuing operations 

Widely recognised measure of safety in the workplace. Safety is at 

Number of events that are reportable 
under the Reporting of Injuries, 
Diseases and Dangerous 
Occurrences Regulations 
2013 multiplied by 100,000 and 
divided by the hours worked.

Increase in rate and 5 
RIDDORs for the year 
despite the significant 
increase in activity versus 
last year; evidence of 
continued focus.

Component of leadership 
incentive plan.

FY21

0.11 

FY20

0.04 

LONG-TERM MEASURES

RETURN ON 

CAPITAL 

EMPLOYED 

(ROCE)

reporting date 

22.1%

FY20: 10.7%

Continuing operations at 

Measure of the return-generating ability of the business over the 

longer term and key measure for leadership incentives.

Link to Strategy: 

  Delever the Group

  Transform the Tool Hire business

 See Financial Review page 35

ADJUSTED 

EARNINGS PER 

SHARE 

(DILUTED) (EPS)

Profit of

1.49p per 

share

FY20: Loss of (4.64)p per share

Measure of adjusted profitability per share. Widely recognised 

measure of shareholder value (profit) being generated by a business 

excluding non-recurring or exceptional items and amortisation and 

after charging the prevailing rate of corporation tax.

Link to Strategy: 

  Delever the Group

  Transform the Tool Hire business

 See Financial Review page 35

STAKEHOLDERS

HEALTH AND 

SAFETY 

(RIDDORS)

0.11

FY20: 0.04

COLLEAGUE 

ENGAGEMENT

76.1%

FY20: 75.0%

NET PROMOTER 

SCORE (NPS)

38 

FY20: 44

Continuing operations 

A measure of the level of engagement across the entire population 

Total operations

A measure of how likely our customers are to recommend HSS 

the heart of how HSS operates.

Link to Strategy: 

  Transform the Tool Hire business

 See ESG page 38

of colleagues.

Link to Strategy: 

  Transform the Tool Hire business

  Strengthen the Group’s commercial proposition

 See ESG page 38

and used to benchmark against the industry.

Link to Strategy: 

  Transform the Tool Hire business

  Strengthen the Group’s commercial proposition

 See CEO’s Strategic Review page 8

Proportion of responses from 
colleague engagement survey 
(carried out by Anthem Engagement) 
that either Strongly Agree or Agree to 
positively phrased questions.

N/A

Improved score and 
consistently high 
completion rate of 84% 
despite challenging 
working conditions through 
the pandemic.

The percentage of promoters less the 
percentage of detractors based on 
survey and as measured by Kantar.

Continues to be 
significantly ahead of the 
industry benchmark.

N/A

GREENHOUSE 

GAS EMISSIONS

Total operations

32.9 

TCO2e/£m Rev 

FY20: 44.3

A key measure of the impact we have on the environment relative 

to our scale and which allows progress to be tracked.

Link to Strategy: 

  Transform the Tool Hire business

  Strengthen the Group’s commercial proposition

 See ESG page 38

The total UK and ROI (for FY21, UK 
only for earlier years) greenhouse gas 
emissions produced by the Group 
during the period in tonnes, divided 
by Total Group Revenue in £m.

N/A

Significant reduction. 
The increase in trading has 
been more than offset by 
the reduction in network 
and ongoing efforts to 
reduce emissions. 

Change

0.07

-0.16

-0.14

0.34 

-0.05

0.20 

Change

76.1% 

1.1 pp

75.0% 

2.6 pp

72.4% 

0.8 pp

71.6% 

38 

44 

45 

44 

 32.9 

 44.3 

Change

25.8%

9.7%

 49.1 

11.7%

 55.6 

39.3%

FY19

FY18

FY21

FY20

FY19

FY18

FY21

FY20

FY19

FY18

FY21

FY20

FY19

FY18

30

HSS Hire Group plc 
Annual Report and Financial Statements 2021

PRINCIPAL RISKS AND UNCERTAINTIES

MANAGING RISK  
AND UNCERTAINTY

Effective risk management 
underpins everything we do 
at HSS and is embedded within 
our culture as a business. 
We employ a comprehensive 
risk management process to 
identify, assess and mitigate 
risks to ensure we deliver on 
our strategic objectives. 

Ownership
The Board has overall responsibility for the 
business strategy and managing the risk 
associated with its delivery, setting the risk 
appetite, tolerance and culture to achieve goals. 
The Audit Committee plays a key supporting 
role through monitoring the effectiveness of 
risk management and the control environment, 
reviewing and requesting deep dives on 
emerging risk areas and through directing 
and reviewing independent assurance.

The Group’s Executive Management Team 
(EMT) has overall responsibility for day-to-day 
risk management. Mark Shirley, HSS’s Risk 
and Assurance Director, maintains the Group’s 
Risk Register which is reviewed in detail by the 
EMT on a quarterly basis with changes to the 
risk landscape, assessment and mitigating 
actions agreed. 

Identification and assessment
Risks are identified through a variety of 
sources, both internal and external, to ensure 
that developing risk themes are considered. 
This process is focused on those risks which, 
if they occurred, would have a material financial 
or reputational impact on the Group.

Management identifies the controls in place 
for each risk and assesses the impact and 
likelihood of the risk occurring, taking into 
account the effect of these controls, with the 
result being the residual risk. This assessment 
is compared with the Group’s risk appetite to 
determine whether further mitigating actions 
are required.

All risks have an overall EMT owner responsible 
for the day-to-day management. Health and 
safety is a key area in our industry and as such 
it requires collective ownership to continually 

improve. There is an established Health and 
Safety Forum which is made up of the EMT, 
Operational MDs and the Risk and Assurance 
Director, that meets bi-monthly (and more 
frequently if required, e.g. during COVID-19) to 
review trends, incidents and issues such 
as COVID-19.

Monitoring
The Risk and Assurance Director reports to 
the EMT and the senior management team 
on a monthly basis to review the findings of 
risk-based assurance activity. Risk-based 
assurance work is then reported to the Audit 
Committee on a quarterly basis for review. 

How we manage risk
We adopt a ‘Three Line of Defence’ model for 
managing risk, providing the Board and the 
EMT with assurance that risk is appropriately 
managed. This is achieved by dividing 
responsibilities as follows:

 – The first line of defence – functions that own 

and manage risk.

 – The second line of defence – functions that 
oversee or specialise in risk management, 
compliance such as Health, Safety 
Environment and Quality (HSEQ).

 – The third line of defence – functions that 

provide independent assurance, in the HSS 
case primarily Internal Audit (IA).

Culture and values
The Board is cognisant that risk management 
processes alone are not enough to mitigate 
risk, and behaviour is a critical element in risk 
management. The wellbeing of our colleagues, 
the drive and skill set they bring and the training 
and environment we provide are key to our 
success. These are underpinned in the HSS 
values which are vital in us achieving our 
strategy as well as mitigating the risks 
associated with it:

COVID-19
In 2021 the Group effectively implemented 
strategy and delivered strong performance, 
all against the continued backdrop of the 
COVID-19 pandemic. Keeping our colleagues 
and customers safe remained paramount 
throughout the year with measures taken in 
2020 maintained including flexible working for 

colleagues, COVID-19 safety procedures (which 
were subject to regular audit) above and 
beyond government guidelines and click-and-
collect capability. We continue to monitor 
emerging variants and adapt policies and 
procedures to ensure supply is not disrupted 
and all stakeholders remain safe.

New risks in 2021
In 2021 we expanded our key risks from 9 to 11. 
We added ‘Environment, Social and 
Governance’ (ESG) recognising the importance 
of working with all our stakeholders to drive a 
sustainable end-to-end business with defined 
targets underpinned with clear deliverable plans. 
‘Safety’ and ‘Legal and Regulatory 
Requirements’ were previously combined as one 
risk. We have now separated out Safety as a 
standalone risk, reflecting its importance to us 
and the effort and innovation that has gone into 
improving our performance, for example 
introducing incident reporting on mobile devices 
and increasing safety observations, with 
colleagues challenging each other to keep 
everyone safe.

Ukraine conflict
The conflict is increasing macroeconomic risk 
in 2022 and will be closely monitored for its 
effect on inflation, interest rates and demand.

Measures will be put in place to minimise 
exposure as risk evolves. 

COVID-19 has continued 
to impact the Group’s risk 
profile in 2021. Policies and 
procedures developed and 
a close working relationship 
across the Group have 
continued to keep colleagues 
and customers safe and 
informed as we navigated 
the pandemic.”

Mark Shirley
Risk and Assurance Director

Strategic Report

HSS Hire Group plc 
Annual Report and Financial Statements 2021

31

RISK MANAGEMENT FRAMEWORK

BOARD

AUDIT COMMITTEE

GROUP EXECUTIVE TEAM

1st line of defence
Owns and manages risk 
and implements/operates 
business controls

Who is responsible:
 – Operational management/

colleagues

Activity/Controls:
 – Policies and procedures

 – Internal controls

E
X
T
E
R
N
A
L
A
U
D
I
T

I

N
D
U
S
T
R
Y
(
H
A
E
)
A
N
D

I

S
O
A
C
C
R
E
D
I
T
A
T
I
O
N
S

2nd line of defence
Oversight of risks and control 
compliance

3rd line of defence
Independent assurance

Who is responsible:
 – Compliance/oversight functions

Who is responsible:
 – Internal Audit

Activity/Controls:
 – SHQ Team with Audit 
programme in place

Activity/Controls:
 – Approved Internal Audit plan

 – Internal Audit has reporting line to 

 – Environmental/legal/regulatory 

Audit Committee

 – Planning, budgeting, forecasting 

processes

compliance

 – Risk management

 – Regular Internal Audit updates at 

Audit Committee

 – Delegated authorities

 – Controls compliance monitoring

 – Business workflows/IT system 

 – Management/Board reporting 

controls

 – Personal objectives and 

incentives

and review of KPIs and financial 
performance

 – Corporate policies and central 

function oversight

2021 RISK MANAGEMENT DEVELOPMENTS
The Group has continued to improve its approach to 
the management of risk and assurance throughout 2021, 
with significant emphasis on the new operational model, the 
impact of continued investment in technology platforms and 
improvement in the automation of reporting, findings and trends 
to better focus ongoing assurance activities. 

 – Improved the ease of accident, near miss and safety 
observations reporting by enabling reporting through 
mobile devices. Our Incident Report Management System 
(IRMS) roll-out increased safety observations threefold to over 
22,000, helping to keep colleagues safe. 

 – Implemented new assurance software with improved 

functionality enabling enhanced controls tracking and insight.

 – Launched an improved Customer Distribution Centre (CDC) 

audit with the addition of virtual branch and builders 
merchant audits to assurance programmes.

 – Enhanced quality of accident investigations through 
introduction of a new senior HSEQ role; introducing 
subject matter expertise and improving investigations, 
reporting and insight. 

 – Increased early Internal Audit involvement supporting strategy 
implementation, helping shape controls for new processes 
and systems and minimise issues post change.

 – Engaged third party companies to provide specialist 

knowledge on areas such as cyber security and Environment 
and Social Governance (ESG). This has helped with the 
implementation of an IT Risk assessment tool providing 
a more detailed view of risk across the estate.

2022 PLANNED IMPROVEMENTS TO 
RISK MANAGEMENT PROCESS
Significant progress has been made in the last year. The focus 
in 2022 is on enhancing and leveraging our reporting tools, 
supporting the Group’s strategic technology roadmap delivery 
and working more collaboratively with outside specialists to 
better understand and manage risk.

 – Work with specialist ESG partners to establish targets, the 
implementation plan to deliver and governance process to 
monitor progress.

 – Increase the amount of guidance and training material 
accessible to colleagues through mobile technology.

 – Increase risk management awareness across the 

organisation enabling more colleagues to have a better 
understanding of controls, why they are important and why 
we concentrate assurance on these areas.

 – Implement actions required to secure ISO 270001 
Information Security Management accreditation.

 – Increase internal audit engagement in assessing and shaping 
controls for new processes and systems being implemented 
as part of the strategy execution.

 – Develop and implement succession plans for risk and 

assurance specialist colleagues.

 
 
 
 
 
32

HSS Hire Group plc 
Annual Report and Financial Statements 2021

PRINCIPAL RISKS AND UNCERTAINTIES continued

PRINCIPAL RISKS REVIEW 

Key Risk

Description and Impact How we mitigate

What we have done in 2021

The Group’s sales and 
profits, either volume or 
price, are adversely 
impacted by any decline 
in the macroeconomic 
environment. 

COVID-19 and the 
Ukraine conflict could 
have a material impact 
on inflation, effecting 
demand and therefore 
financial performance.

A highly competitive and 
fragmented industry, with 
the chance of increased 
competition could result in 
excess capacity therefore 
creating pricing pressure 
and adverse impacts on 
planned growth.

Failure to successfully 
implement the Group’s 
strategic plans could lead 
to lower than forecast 
financial performance 
both in terms of revenue 
growth and cost savings.

1. Macro-
economic 
conditions

Movement

Owner:
Steve Ashmore 
(Chief Executive 
Officer)

2. Competitor 
challenge

Movement

Owner:
Steve Gaskell 
(Group Strategy 
Director)

3. Strategy 
execution

Movement

Owner:
Steve Gaskell 
(Group Strategy 
Director)

4. Customer 
service

Movement

Owner:
Tom Shorten 
(Chief Commercial 
Officer)

The provision of the 
Group’s expected service 
levels depends on its 
ability to efficiently 
transport the hire fleet 
across the network to 
ensure it is in the right 
place, at the right time and 
of the appropriate quality.

Any disruption in supply 
can reduce revenue and 
drive additional costs into 
the business.

The Group focuses on the ‘fit-out, 
maintain and operate’ markets, which are 
less cyclical, less discretionary and have 
a large proportion of recurring spend.

Embedded our new lower and flexible cost 
operating model, which mitigates against any 
downturn in future demand. Trading via this 
model was in line with 2019.

Ongoing monitoring and modelling 
of performance, which is reviewed 
regularly by the EMT.

Differentiated technology platforms 
including fully integrated Customer App.

National presence through Customer 
Distribution Centres (CDCs), branches 
and builders merchants.

Through the Services business, 
the Group provides customers with 
access to a huge range of products 
and complementary services such as 
training courses.

Strengthened the balance sheet by completing 
the strategic divestures of Laois Hire and All 
Seasons Hire, and successfully refinancing the 
Group’s debt.

Continued to consider via a reverse stress test 
model the impact of COVID-19 should there be 
further lockdowns, each time demonstrating 
significant liquidity and covenant headroom. 

Further investment and development in the 
Group’s technology capability including 
re-platforming the business onto the HSS 
Pro system.

Expansion of the builders merchant network 
to 55 branches, increasing local presence in 
key markets.

Targeted investment in hire fleet based on 
demand and returns, utilising insight capability.

A clearly defined and communicated 
strategic plan is in place.

The 2017 strategic plan was completed following 
the Group’s refinancing in November 2021.

Delever the Group: leverage reduced from a high 
of 4.8x to 0.8x (non-IFRS 16) following the 
completion of strategic divestures.

Transform the Tool Hire Business: the new 
digitally-led, lower-cost operating model has been 
implemented with performance back to 
pre-COVID-19 levels.

Strengthen the Commercial Proposition: 
continued investment in technology platforms 
and fast delivery of improvements through agile 
development. This includes the re-platforming of 
the business onto HSS Pro, making it easier for 
colleagues and customers.

A new strategic plan and targets are in 
development, and will be published during 2022.

Ongoing engagement with colleagues and 
customers, monitoring and acting on feedback as 
the technology develops, improving the customer 
experience at pace.

Introduction of new routing and scheduling 
software for CDCs, improving operational 
efficiency and providing more accurate delivery 
windows for customers.

Introduction of new engineering processes, 
including storing digital images to improve quality, 
and continual colleague development.

Clear governance structure, 
with defined accountabilities. 
Each strategic initiative is sponsored 
by an EMT member.

Implementation of projects is 
monitored by the EMT including 
resource allocation.

Regular updates, including initiative-
specific deep dives, provided to 
the Board.

National reach and presence through 
CDCs, branches, builders merchants 
and online.

Diverse range of rehire suppliers 
provides ongoing flexibility to ensure 
continuity of supply for customers.

Clear business continuity plans to 
ensure continuity of supply.

Extensive and continued training to 
ensure testing and repair quality 
standards are maintained.

Audits and reporting covering quality, 
contracts and complaints. 

Business accreditations are 
maintained, including ISO 9001 
providing customers with confidence in 
the quality of the services provided.

Strategic Report

HSS Hire Group plc 
Annual Report and Financial Statements 2021

33

Key Risk

Description and Impact How we mitigate

What we have done in 2021

5. Third party 
reliance

Movement

Owner:
Tom Shorten 
(Chief Commercial 
Officer)

6. IT 
infrastructure

Movement

Owner:
Paul Quested
(Chief Financial 
Officer)

7. Financial

Movement

Owner:
Paul Quested
(Chief Financial 
Officer)

Third party rehire suppliers are subject 
to rigorous on-boarding processes.

Each supplier is subject to 
demanding service level agreements 
with performance monitored on an 
ongoing basis. 

The wide and diverse range of rehire 
suppliers provides flexibility to select 
those who meet required service levels.

Extensive commercial and risk 
assessment process undertaken 
before and after entering into a 
relationship with a builders merchant 
or opening a new location.

Third party specialists are used to 
assess the appropriateness of IT 
controls, including the risk of malicious 
or inadvertent security attacks. 

Firewalls, antivirus software, endpoint 
detection and clean up tools to protect 
against malicious attempts to penetrate 
the business IT environment and 
remove malware or similar agents.

Procedures to update supplier 
security patches.

Regular disaster recovery tests 
conducted and appropriate back-up 
servers to manage the risk of primary 
server failure.

Cross-departmental Data Governance 
Team to ensure that business processes 
are, and continue to be, adequate.

Working capital management with cash 
collection targets (which roll up into our 
net debt KPI). 

Extensive credit checking for account 
customers with strict credit control over 
a diversified customer base. 

Credit insurance in place to minimise 
exposure to larger customer default risk.

Investigation team focused on minimising 
Group’s exposure to fraud.

Clearly defined authorisation matrix 
governing payments and amendments. 

A significant amount of 
Group revenue is derived 
from the Services 
business which is 
dependent on the 
performance of third 
party service providers. 

Other third parties, such 
as builders merchants, 
are an increasingly 
important part of the 
operational model. 

If any third parties become 
unable or refuse to fulfil 
their obligations, or violate 
laws or regulations, there 
could be a negative 
impact on the Group’s 
operations leading to 
an adverse impact on 
profitability and reputation.

The Group requires 
an IT system that is 
appropriately resourced 
to support the business. 
An IT system malfunction 
may affect the ability to 
manage operations and 
distribute hire equipment 
and service to customers, 
affecting revenue 
and reputation.

An internal or external 
security attack could lead 
to a potential loss of 
confidential information 
and disruption to 
transactions with 
customers and suppliers.

To deliver its strategic 
goals the Group must 
have access to funding 
at a reasonable cost.

Some customers may be 
unwilling or unable to fulfil 
the terms of their rental 
agreements. Bad debts 
and credit losses can 
arise due to service 
issues or fraud.

Unauthorised, incorrect or 
fraudulent payments may 
lead to financial loss or 
delays which could affect 
relationships with 
suppliers and lead to 
a disruption in supply.

Further expansion of the rehire supplier base 
in 2021, ensuring availability of equipment for 
customers and mitigating against risks caused 
by COVID-19 or broader supply chain issues.

Strengthened relationships with builders 
merchant partners. There are currently 55 
branches open through 17 partners. 

Detailed third party review commissioned to 
review cyber security and develop Group’s 
ongoing server upgrade strategy.

Cyber security improvements implemented 
including the introduction of new software to 
reduce spear-phishing risk, refreshed testing 
protocols and colleague awareness and 
training programmes.

Enhanced IT Risk assessment tool introduced.

Ongoing resilience and penetration testing with 
prioritisation of any resultant actions through the 
Group’s governance process.

Strategic divestures of Laois Hire and All Seasons 
Hire materially reduced the Group’s net debt and 
leverage. This improved balance sheet position 
enabled the Group to refinance at a materially 
lower interest cost of c.£3.0m (FY20: £16.3m).

Technology enhancements to the Group’s 
dispute management modules improved the 
efficiency in ensuring invoices are paid when 
they fall due.

The vast majority of dark store leases were 
surrendered during 2021. There are currently 
eight onerous locations with a liability over the 
next five years of £0.8m.

34

HSS Hire Group plc 
Annual Report and Financial Statements 2021

PRINCIPAL RISKS AND UNCERTAINTIES continued

Key Risk

Description and Impact How we mitigate

What we have done in 2021

8. Inability to 
attract, train and 
retain personnel

Movement

The Group needs to 
ensure the appropriate 
human resources are 
in place to support the 
existing and future growth 
of the business.

Failure to attract and 
retain the necessary 
high-performing 
colleagues could 
adversely impact 
financial performance.

Failure to comply with laws 
or regulation, leading to 
material misstatement and 
potential legal, financial 
and reputational liabilities 
for non-compliance.

The Group operates in 
industries where safety is 
paramount for colleagues, 
customers and the 
general public.

Failure to maintain high 
safety standards could 
lead to the risk of serious 
injury or death.

Owner:
Max Morgan 
(Group HR 
Director)

9. Legal and 
regulatory 
requirements

Movement

Owner:
Daniel Joll
(General Counsel)

10. Safety

New

Owner:
(Previously 
included within 
Safety, legal and 
regulatory 
requirements)

Owner:
Steve Ashmore 
(Chief Executive)

Market rates are regularly 
benchmarked to ensure competitive 
pay and benefits packages.

Colleague wellbeing and mental health activity 
has been prioritised, especially with the backdrop 
of the pandemic and increased homeworking.

Training for colleagues is provided at all 
levels to build capability and improve 
compliance. Training is role-related and 
behaviour focused, via blended learning. 

Colleague engagement surveys are 
conducted, with actions taken as a 
result of feedback.

A number of initiatives have been established to 
attract and retain certain critical skills, for example 
Earn as you Learn schemes. 

Recruitment programmes reintroduced working 
with the Prison Service and social enterprises 
(e.g. ex-military personnel). 

Robust governance is maintained 
within the Group including a strong 
financial structure, assurance provision 
from internal and external audit, and 
employment of internal specialist 
expertise supported by suitably 
qualified and experienced 
external practitioners.

Training and awareness programmes, 
focusing on anti-bribery, anti-modern 
slavery, anti-facilitation of tax evasion 
and data protection legislation. 

Whistleblowing process in place 
providing colleagues with the ability 
to raise non-compliance issues.

Clear Health and Safety policy 
with ongoing risk management and 
monitoring of accidents and incidents.

Health and Safety leadership forum 
chaired by the CEO and comprising 
senior managers with responsibility 
for setting direction and 
monitoring progress.

Fully skilled HSEQ team and an internal 
Group investigation team providing 
assurance and support.

Mandatory training programmes for 
higher risk for activities.

The Group is ISO 45001 Health and 
Safety accredited.

Ongoing review of relevant compliance 
requirements including development of anti-
competition e-learning training programmes 
and its roll-out to all sales colleagues. 

Refresher training completed by colleagues 
on anti-bribery, modern slavery, tax evasion 
and data protection.

A range of COVID-19 measures were in 
operation throughout 2021. These were 
continually risk-reviewed and flexed in line with 
changes to the business and government advice, 
including in response to the Omicron variant.

Risk assessments were undertaken for all 
colleagues with an element of home working, 
to check on physical and mental wellbeing.

A new mobile technology enabled Incident 
Reporting Portal has been established to improve 
on the already high level of safety observations – 
these have a key role in reducing accidents. 

Creation of a Senior HSEQ role to enhance 
accident investigation and resulting insight.

Increased focus on awareness communication 
across the Group. 

Energy carbon emissions reduced 91% 
compared to 2020 and are now 97% lower 
than 2016. 

While the Group has continually improved 
performance year on year, we recognise the need 
to set scientifically based environmental targets to 
become net zero.

External consultants were engaged from the start 
of Q4 FY21 to support the Group set targets and 
develop milestones within a coherent delivery 
plan. This will be governed by a senior ESG 
Forum led by the CEO. 

11. 
Environmental, 
Social and 
Governance 
(ESG)

New

Owner:
Steve Gaskell 
(Group Strategy 
Director)

If the Group fails to set 
and meet appropriate 
ESG goals, there may be 
an adverse reputational 
impact with stakeholders 
and limit ability to trade 
with customers. 
This could result in 
revenue reduction, 
deterring people from 
joining the business 
and limit attractiveness 
to investors. 

The Group has a comprehensive set 
of procedures in place to minimise 
adverse environmental impact including 
procurement of electricity from 
renewable sources, third party 
monitoring of utility consumption 
and waste management.

Procedures are in place to manage 
Social and Governance risks, many 
of which are covered in key risks 8, 9 
and 10. 

The Group is ISO 140001 Environmental 
Management accredited.

Strategic Report

HSS Hire Group plc 
Annual Report and Financial Statements 2021

35

FINANCIAL REVIEW

STRONGER BALANCE SHEET, 
WELL-POSITIONED FOR GROWTH

2021 has been a milestone year for 
the Group, successfully completing 
the 2017 strategy and delivering 
improved performance through our 
technology-led, scalable, low-cost 
operating model. Combined with a 
strong balance sheet, the business 
is well-positioned for the next 
phase of growth.”

Financial highlights1

Revenue

Contribution2

Adjusted EBITDA3

Adjusted EBITA3

Operating Profit/(Loss)3

£m

Rental

Services

Group

Rental

Services

Group

2021

191.2

112.1

303.3

132.6

16.2

148.8

69.8

31.7

34.5

2020

2021 vs 2020

160.6

89.4

250.1

116.8

10.7

127.5

59.6

13.4

(4.7)

19.0%

25.4%

21.3%

13.5%

51.5%

16.7%

17.2%

18.3

39.2

1   Results are for Continuing operations.
2  Contribution is defined as revenue less cost of sales (excluding depreciation and exceptional items), 

distribution costs and directly attributable costs (for each segment).

3   These measures are not reported on a segmental basis because branch and selling costs, central costs and 

exceptional items (non-finance) are allocated centrally rather than to each reportable segment.

Overview

FY21 has been an excellent year for the Group, 
delivering improved performance across all key 
financial measures and successfully completing 
the strategy set out in 2017. This is testament to 
the hard work and commitment demonstrated 
every day by each and every colleague, 
especially given it was delivered against the 
backdrop of the pandemic.

Our revenue, which is back to pre-pandemic 
levels, was underpinned by continued 
technology development, including the 
re-platforming of the business onto our HSS 
Pro system, and efficient hire fleet investment, 
leveraging insight from our various tools. 
This performance was also positive affirmation 
of the operational changes made at the end of 
2020 where we moved to a lower variable cost 
and scalable model with our regional builders 
merchant partners. These changes have 
delivered improved EBITA margin.

Paul Quested
Chief Financial Officer

Financial highlights – 
Continuing operations

Revenue 

£303.3m

2020: £250.1m

Adjusted EBITDA

£69.8m

2020: £59.6m

Adjusted EBITA 

£31.7m

2020: £13.4m

Operating profit 

£34.5m

2020: loss of £4.7m

Leverage 

1.5x

2020: 2.8x

ROCE

22.1%

2020: 10.7%

36

HSS Hire Group plc 
Annual Report and Financial Statements 2021

FINANCIAL REVIEW continued

Our Rental 
revenues 
recovered 
throughout 
2021 as we 
rolled out HSS 
Pro, expanded 
the builders 
merchant 
network to 55 
locations and 
increased hire 
fleet investment 
where customer 
demand and 
returns were 
strong.”

Pleasingly, the balance sheet was materially 
strengthened with the proceeds from the 
strategic business sales of Laois and All 
Seasons Hire used to repay the Group’s debt 
and enable an early refinancing at materially 
lower interest costs. An important part of these 
divestitures was the ongoing commercial 
agreement through our technology-led, 
capital-light business, offering our customers 
continued access to the broadest range 
of products. We are delighted with the 
performance to date under these 
agreements. To ensure comparability all 
commentary in this report is on a continuing 
operations basis.

The combination of these actions resulted in the 
Group delivering a significant increase in both 
adjusted EBITDA and EBITA alongside 
a material reduction in net debt leverage 
to 1.5x (2020: 2.8x); the lowest level in the 
Group’s history.

With our technology platforms in place and 
supported by a flexible, low-cost, scalable 
operating model and strong balance sheet, 
we are well-positioned for the next phase 
of growth.

Revenue
Group revenue grew by 21.3% to £303.3m 
(FY20: £250.1m) and recovered back to 
pre-pandemic levels through effective strategy 
execution. This is against a backdrop of 
COVID-19, including the impact of stricter 
lockdowns in some territories in the early 
part of 2021. 

Group revenue growth is one of our KPIs as, 
combined with estimates of market size and 
growth rates, it provides us with a measure 
of our market share.

Segmental performance 
Rental and related revenues
Our Rental revenues recovered throughout 
2021 as we rolled out HSS Pro, expanded the 
builders merchant network to 55, increased hire 
fleet investment where customer demand and 
returns were strong and COVID-19 restrictions 
were gradually eased. Revenues grew 19.0% to 
£191.2m (FY20: £160.6m) and accounted for 
63% of Revenue (FY20: 64.2%). Rental and 
related revenues is one of our KPIs.

Contribution, defined as revenue less cost of 
sales (excluding depreciation and exceptional 
items), distribution costs and directly 
attributable costs, of £132.6m (FY20: £116.8m) 
was up 13.5%. Prior year benefited from £2.0m 
of COVID-19 support. 

Services
Services revenues increased by 25.4% to 
£112.1m (FY20: £89.4m), accounting for 37% 
(FY20: 35.7%) of Group revenues. 
Customers continue to value the one-stop-
shop that our Services division provides and 
our technology platforms, supported by a large 
network of supply chain partners, are making 
every transaction even easier and therefore 
enabled exceptional growth in the financial year.

Contribution from Services increased 51.5% 
to £16.2m (FY20: £10.7m) as our scalable 
operating model more efficiently connected 
customers and suppliers through technology.

Costs
Our cost analysis set out below is on a reported 
basis and therefore includes exceptional costs, 
the most significant of which are associated 
with the successful surrender of branches 
closed in October 2020 (see note 7 to the 
Financial Statements). 

Our cost of sales increased by 17.1% to 
£146.3m (2020: £124.9m) reflecting increased 
sales through our Services division.

Distribution costs reduced to £21.9m 
(2020: £25.3m) with reduced operating costs 
following the Group’s operating network 
changes in the latter part of 2020. 

Administrative expenses were reduced by 
£12.2m, of which £7.9m relates to the release of 
provisions and lease liability held following the 
successful surrender of the branches closed in 
October 2020 – refer to the exceptional items 
section of this review for more detail.

Adjusted EBITDA and Adjusted EBITA
Our Adjusted EBITDA for 2021 was 17% higher 
at £69.8m (2020: £59.6m) driven by improved 
revenue through our lower-cost operating 
model. Adjusted EBITDA margin reduced 0.8pp 
to 23.0% (2020: 23.8%) with the mix of the 
business moving more towards our Services 
segment. Adjusted EBITDA and EBITDA margin 
are included in our KPIs.

Our Adjusted EBITA increased £18.3m to 
£31.7m (2020: £13.4m), a combination of 
improved EBITDA and reduced depreciation on 
property (Right of Use assets, dilapidations and 
leasehold enhancements) following the Group’s 
network changes in 2020. This also reflects the 
impact of careful fleet management to match 
demand at the height of the pandemic. 
Adjusted EBITA margin increased 5.1pp to 
10.4% (2020: 5.3%). Adjusted EBITA and EBITA 
margin are included in our KPIs.

Other operating income
Total other operating income was £1.7m, 
principally due to insurance proceeds following 
a successful claim under our business 
interruption policy. This compares to £11.2m in 
2020; mainly the result of Government grant 
income via participation in the UK and Irish 
Governments’ furlough programmes (£9.2m), 
rate relief grants (£0.6m) and insurance 
proceeds (£1.2m).

Operating profit
Our operating profit increased by £39.2m 
to £34.5m (2020: operating loss £4.7m).

Exceptional items
Exceptional costs, excluding profit on disposal 
of discontinued operations, totalled £1.9m.

Strategic Report

HSS Hire Group plc 
Annual Report and Financial Statements 2021

37

Following the successful surrender of 
properties post the network restructure in 
October 2020, lease liabilities, onerous property 
costs and dilapidation provisions related to 
these locations have been released resulting 
in an exceptional credit of £7.9m. 

Return on capital employed
Our ROCE for 2021 was 22.1%, an increase 
of 11.4pp over 2020. The strong EBITA growth, 
including from our capital-light Services 
business, underpinned this performance. 
ROCE is one of our KPIs.

This has been offset by costs expensed 
refinancing the Group (£9.7m) comprising 
accelerated amortisation of original debt issue 
costs, and prepayment penalties incurred 
on the early settlement of the previous senior 
finance facility.

Restructuring costs of £0.6m were incurred as 
the Group legally restructures to reflect the two 
core divisions of ProService (sales acquisition) 
and HSS Operations (fulfilment) that were 
introduced at the time of our H1 2021 results. 
This project will complete later in 2022.

Profit on disposal of 
discontinued operations
We completed two strategic divestitures in 
2021 realising a profit on disposal of £41.2m. 
Laois Hire Services was sold in April 2021 
(profit: £3.2m) and All Seasons Hire in 
September 2021 (profit; £38.0m). The cash 
generated was used to further reduce the 
Group’s debt.

Finance costs 
Net finance expense increased to £28.5m 
(2020: £25.0m). The charge for the year included 
£9.7m of exceptional costs associated with the 
early repayment of the Group’s senior finance 
facility as part of the successful refinancing 
completed in November 2021. The new debt 
facility is lower in quantum and at significantly 
reduced interest rates. As such ongoing finance 
expenses will be materially reduced.

Taxation
The Group had a tax credit for the year of 
£1.2m (2020: tax charge £42k), with a deferred 
tax credit offsetting tax paid in the year. 

Reported and adjusted earnings 
per share
Our basic and diluted earnings per share, both 
on a reported and adjusted basis, stepped 
forward in 2021 from the loss per share in 2020, 
driven by the improved performance of the 
business. The successful refinancing of the 
Group will result in a materially reduced ongoing 
annual interest charge which will enhance EPS 
in the future.

Capital expenditure
Additions to Intangible assets, Property, plant 
and equipment and Right of Use hire 
equipment in the year were £34.2m 
(2020: £24.6m). Investment in technology 
to support the strategic growth of the 
business totalled £4.3m, up 30% on 2020. 
Investment in hire fleet to support our Rental 
business was £27.1m (2020: £19.0m) with 
decisions informed from our insight tools 
to maximise returns.

Trade and other receivables
Gross trade debtors increased 11% over 2020 
as revenue recovered throughout the financial 
year. A strong focus on cash collections is core 
to the business and forms part of colleagues’ 
objectives. Despite this focus on collections, 
macroeconomic uncertainty remains and as 
such we continue to provide at levels above the 
historic loss rate. The situation will be kept 
under review moving forward.

Provisions
Provisions reduced £9.8m to £23.8m 
(2020: £33.7m). The vast majority of this 
reduction relates to the release of onerous 
property cost and dilapidations provisions 
associated with properties surrendered during 
the year. The balance relates to the ongoing 
annual utilisation of the onerous contract 
provision associated with Unipart, created 
in 2017.

Cash generated from operations
Cash generated from operating activities was 
£71.6m for FY21, an increase of £15.6m 
compared to FY20. Materially increased 
profitability supported by continued focus on 
working capital management contributed to this 
improved performance.

Leverage and net debt
Net debt non-IFRS 16 (stated gross of issue 
costs) decreased by £75.0m to £45.4m 
(2020: £120.4m) reflecting the strategic 
divestitures during the year and continued 
trading performance. On a reported basis net 
debt is £104.6m (2020: £194.6m). As at 
1 January 2022 the Group had access to 
£78.1m (2020: £118.3m) of combined liquidity 
from available cash and undrawn borrowing 
facilities. With the significantly improved 
Adjusted EBITDA and lower net debt, leverage 
reduced to 1.5x (2020: 2.8x). Leverage or Net 
Debt Ratio is one of our KPIs.

Use of alternative performance 
measures to assess and 
monitor performance
In addition to the statutory figures reported in 
accordance with IFRS, we use alternative 
performance measures (APMs) to assess the 
Group’s ongoing performance. The main APMs 
we use are adjusted EBITDA, adjusted EBITA, 
adjusted profit before tax, adjusted earnings per 
share, leverage (or Net Debt Ratio) and ROCE, 
which, with the exception of adjusted profit 
before tax, are included in our KPIs as set out 
on pages 26 to 29. 

We believe that Adjusted EBITDA, a widely 
used and reported metric amongst listed and 
private companies, presents a ‘cleaner’ view of 
the Group’s operating profitability in each year 
by excluding exceptional costs, finance costs, 
tax charges and non-cash accounting elements 
such as depreciation and amortisation. 
This metric was used in 2021 to calculate 
annual bonuses payable to Executive Directors.

Additionally, analysts and investors assess our 
operating profitability using the adjusted EBITA 
metric, which treats depreciation charges as an 
operating cost to reflect the capital-intensive 
nature of the sector in which we operate. 

Analysts and investors also assess our earnings 
per share using an adjusted earnings per share 
measure, calculated by dividing an adjusted 
profit after tax by the weighted average number 
of shares in issue over the period. 
This approach aims to show the implied 
underlying earnings of the Group. The adjusted 
profit before tax figure comprises the reported 
loss before tax of the business with 
amortisation and exceptional costs added 
back. This amount is then reduced by an 
illustrative tax charge at the prevailing rate of 
corporation tax (currently 19%) to give an 
adjusted profit after tax. Adjusted earnings per 
share is used as a performance metric for the 
2019 LTIP awards.

The calculation of Adjusted EBITDA and 
Adjusted EBITA can vary between companies, 
and a reconciliation of Adjusted EBITDA and 
Adjusted EBITA to operating profit/(loss) and 
adjusted profit before tax to loss before tax is 
provided on the face of the Group’s income 
statement. A reconciliation of reported loss per 
share to adjusted earnings per share is provided 
in note 33 to the Financial Statements.

In accordance with broader market practice 
we comment on the amount of net debt in the 
business by reference to leverage (or Net Debt 
Ratio), which is the multiple of our Adjusted 
EBITDA that the net debt represents. 
This metric was also used in the calculation 
of annual bonuses payable to Executive 
Directors in 2021.

We use ROCE to assess the return (the 
Adjusted EBITA) that we generate on the 
average tangible fixed assets and average 
working capital employed in each year. 
We exclude all elements of net debt from this 
calculation. This metric is also used as a 
performance metric for the vesting of 2019 
LTIP awards.

Paul Quested 
Chief Financial Officer

38

HSS Hire Group plc 
Annual Report and Financial Statements 2021

ENVIRONMENTAL, SOCIAL AND GOVERNANCE

ACCELERATING OUR 
SUSTAINABILITY STRATEGY 

Our people
The guiding principles of how our colleagues operate are set by our corporate values, all of which 
are underpinned by an ethos of sustainability.

LIVING OUR VALUES

Safety comes first, always!

We’re excited about what’s next. 

Think safe, work safe, home safe.

We’re focused on making things better, 
brighter and fit for our future.

No job is too big or too small,  
we do what it takes to get things done. 

We’re like a family and we’ve all got each 
other’s backs.

We do our best for our customers and 
our business.

We celebrate success, work well as a team, 
and have fun along the way.

In 2021 we continued our commitment to 
supporting, engaging and protecting our 
colleagues, and made advances in many areas 
including health and safety, wellbeing, personal 
development and colleague engagement. 

COVID-19
Throughout 2021, our priority was to “Make 
It Safe” for our colleagues during the ongoing 
COVID-19 pandemic. We continued to operate 
the COVID-19 protocols introduced in 2020 
which are outlined in our HSS COVID-19 
colleague handbook.

We made our new hybrid-working model 
permanent in 2021, giving colleagues flexibility 
to work from home. This also enabled us to 
relocate our head office in Manchester to a 
smaller site with improved facilities for 
colleagues. Our new head office facilitates 
collaboration between colleagues whether at 
home or in the office, via a combination of 
physical meeting spaces and technology that 
connects colleagues in different locations. 

In Q1 2021 we rolled out our HSS Pro 
technology platform to our sales colleagues, 
giving them the flexibility to work remotely 
whilst also improving our efficiency in serving 
our customers. 

To support our colleagues working from home, 
remote working packages were provided 
containing practical advice and support. 
We also carry out regular workplace 
assessments to ensure our colleagues 
are properly supported. 

Against the backdrop of the pandemic, 
communication was also key in ensuring 
our colleagues across the business remained 
up to date with changes to our policies as 
government guidelines around self-isolation 
continued to develop. Regular communication 
through bulletins, emails, WhatsApp groups, 
our annual colleague roadshow, working from 
home welfare calls, and our CEO blog helped 
support this while also ensuring our colleagues 
felt part of one cohesive business and not 
isolated. It was important, however, that 
conversation was two-way, with management 
engaging with colleagues to ask them their 
opinions and ensure that the Board remained 
cognisant of colleague concerns so they could 
be addressed. 

CEO INTRODUCTION

At HSS we have a strong desire 
to operate responsibly and 
sustainably, and with the best 
interests of our stakeholders 
and the planet in mind. 

In recent years we have continued 
to make significant progress with ESG 
across several areas, including colleague 
engagement and welfare, health and safety 
and year on year reductions in energy 
carbon emissions. In 2021 we decided to 
take stock of our progress, engaging with a 
specialist sustainability consultant to review 
our ESG credentials and help us create an 
ESG strategy for our business.

In Q4 2021 we appointed Sustainable 
Advantage to carry out a comprehensive 
assessment of our ESG activity and 
provide recommendations of where 
we could improve. As part of this work 
Sustainable Advantage have recently 
conducted a materiality assessment on 
our behalf to understand our stakeholders’ 
requirements. They have also completed a 
thorough analysis of our carbon footprint, 
including scope 3, and have advised us 
on how to reduce gross emissions further. 
The conclusion of this work is an ESG 
strategy, incorporating new objectives 
including a net zero target.

As we embark on an exciting new phase of 
growth, I am also looking forward to seeing 
the positive impact our new ESG strategy 
will have on all our stakeholders and 
ultimately the contribution we make to 
the global challenge of climate change. 

Steve Ashmore 
CEO

Strategic Report

HSS Hire Group plc 
Annual Report and Financial Statements 2021

39

The introduction of electric 
vehicles combined with our 
our switch to renewable 
electricity sources is 
helping reduce our carbon 
footprint as well as that of 
our customers.

Health and safety
As well as protecting our colleagues from 
COVID-19, keeping our colleagues safe 
and well in their day-to-day work remains 
fundamental to our success as a business. 
It is why ‘Make It Safe’ is the first of our values. 
We have seen continued low levels of RIDDOR 
accidents with just 5 in 2021. While this is a 
significant improvement on pre-COVID-19 
levels, we regard any accident as one too many. 
Accordingly, we implemented additional health 
and safety initiatives in 2021 including an 
increased focus on safety observations and 
new training materials such as safety videos 
and safety flipbooks for our drivers.

We also held a dedicated ‘Health and Safety 
Month’ in December which focused on 
a different health and safety topic each week. 
We continued to hold CEO-led health and safety 
forums to maintain a collaborative approach and 
ensure colleagues from all levels of the business 
give suggestions on how to improve our 
company-wide health and safety procedures.

To complement our internal initiatives, we 
launched a number of external health and safety 
projects including undertaking an International 
Powered Access Federation (IPAF) review, the 
result of which saw us receive an IPAF Rental+ 
silver safety award for the first time.

Responsibility for our colleagues extends 
beyond accidents, with employee wellbeing 
equally important to our “Make It Safe” value. 
Our wellbeing agenda is based around three 
core pillars – financial wellbeing, physical 
wellbeing and mental health – and each 
month, an expert in their field hosts a webinar 

to provide colleagues with useful information 
to support their wellbeing. For example, in 
January, we had an expert nutritionist host a 
bespoke session for our colleagues focused 
on nutrition and healthy living. The topics for 
discussion are informed by our monthly 
Employee Assistance Programme (EAP) 
reports, our forums and our other engagement 
activities. For example, following feedback 
from the Women’s Networking Group, in 2022 
we will be increasing focus on menopause and 
fertility, providing additional support in these 
areas as well as re-thinking our family-
friendly policies.

Our health and safety initiatives are supported 
by our learning and development programme 
(see ‘colleague development’ section, below) 
with qualified first-aider and responder mental 
health training delivered in collaboration with St 
John’s Ambulance.

Colleague development
To support our ‘Make It Happen’ and ‘Make 
It Better’ values, colleague development is 
a central element of our activity. It ensures 
our colleagues can provide customers with 
unrivalled service and provides our colleagues 
with an engaging and fulfilling place to work. 
Our Learning and Development (L&D) team 
utilises a variety of tools to support this. 
Along with specific training modules for certain 
subjects such as health and safety and 
diversity, we offer a range of structured training 
programmes to foster talent, engage colleagues 
and build careers. We have also adapted many 
training courses taking on a blended in-person 
and virtual approach.

Our apprenticeship programme gives 
current and future colleagues the opportunity 
to take the next step in their career, whether 

that be through our early career development 
partnership with Reaseheath College, or our 
advanced in-role schemes which offer technical 
and managerial development in a range of 
areas, from customer services to IT to 
coaching. In addition, we provide ongoing 
Continued Development Programmes to 
address the changing world of business, such 
as more effective management in the age of 
permanent hybrid working. We are also 
currently trialling an ‘Earn As You Learn’ 
scheme with our drivers to encourage upskilling 
and hope to roll the scheme out in our 
engineering community with a view to 
expanding further beyond that. 

At the heart of our Learning & Development 
programmes is our e-learning platform, 
LearningLab, and our dedicated HSS L&D 
intranet page, which offer colleagues a wealth 
of resources and information to support their 
development, allowing them to learn remotely 
at a time that is suitable for them. 

The success of our learning and development 
programme is dependent on colleague 
engagement – therefore, we always collect 
anonymous feedback following each session 
and conduct pulse surveys at the conclusion 
of each course. 

Our annual engagement survey acts 
as a consistent signpost to inform our policies. 
Last year we saw the opportunity to improve 
‘My Manager’ scores and following a series of 
development initiatives for managers in 2021, 
we have been pleased to see a significant 
improvement in scores in this area in our 
latest engagement survey.

40

HSS Hire Group plc 
Annual Report and Financial Statements 2021

ENVIRONMENTAL, SOCIAL AND GOVERNANCE continued

Colleague engagement
A key indicator of colleague wellbeing in the 
workplace is our annual engagement survey. 
Our latest survey carried out in February 2022 
showed further improvement in colleague 
engagement, which has now risen four times in 
a row since our first survey in FY16. Our latest 
score of 76.1% is up on 75.0% from the prior 
year and is significantly higher than the national 
average of 61%. The score is a good reflection 
of our workforce with over 80% of colleagues 
answering the survey once again.

One area that saw a significant increase, 
up 4ppts, was ‘My Manager’, which is very 
pleasing to see following the focus we put on 
training and developing our managers in 2021.

Diversity and inclusion 
Our approach to diversity and inclusion is 
led by our commitment to open dialogue 
with our colleagues. We believe that there is 
always progress to be made in this area and 
we therefore encourage engagement at all 
levels of the business to make HSS a more 
inclusive company. 

This engagement has involved a number of 
initiatives that are pushing the Company forward 
and enhancing the colleague experience. 
For example the Women’s Networking Group, 
which brings together women at all levels of 
seniority to discuss their experiences and how 
they believe HSS can improve its approach to 
diversity and attracting women to a traditionally 
male dominated industry. We maintain a 
constant thread of diversity and inclusion 
throughout all training programmes, from 
induction to apprenticeships. Our 2021 median 
pay gap was -6.9% (2020 -1.01%).

Our colleague engagement has laid the 
groundwork for the future, helping us update 
our Diversity, Equity and Inclusion (DE&I) 
learning programmes.

Our communities
In line with our values, we are committed to 
giving back to the communities we work in. 
We are a corporate partner of the Lighthouse 
Club (an organisation which provides mental, 
financial, and medical support for construction 
industry workers and their families) and in 2021 
we raised funds through several charity events 
and initiatives.

Our relationship with the charities we support 
is reciprocal and extends beyond simply 
raising money. We regularly engage with the 
Lighthouse Club and men’s mental health 
charity, Andy’s Man Club, both of which have 
hosted webinars to support our colleagues 
as part of our wellbeing agenda.

At a local level, we’re proud to say our 
colleagues regularly support local community 
initiatives in their area: for example, our Onsite 
team collaborated with Sir Robert McAlpine 
to support a local food bank, with the wider 

Building Energy Carbon Emissions kg CO2e pa   

7,531

7,659

7,978

7,654

6,716

4,108

3,477

2,217

204

2012/13

2013/14

2014/15

2015/16

2016/17

2017/18

2018/19

2020

2021

Source: Maloney Associates

business supporting the cause through 
raising donations.

The environment 
Approach
As a circular economy business, tool hire is 
inherently sustainable, ensuring that a single 
piece of equipment is reused multiple times 
by multiple clients during its life-cycle. We help 
our customers reduce their carbon footprint 
through hire, but we are very conscious that 
there is much more we can do, not just with 
our customers but with our suppliers too. It was 
with this in mind that we engaged Sustainable 
Advantage to work with us towards the end of 
2021 to help us accelerate our ESG strategy, 
and this project has led to a new set of 
objectives which are outlined later on page 41. 
Progress has been made in 2021 across 
several key areas:

Responsible waste management
We have made good progress in disposing of 
our waste in a responsible manner, thanks to 
our continuous relationship with Biffa. In 2021, 
Biffa disposed of 985.3 tonnes of waste for us 
(2020 – 937.5 tonnes), diverting 88% from 
landfill. Our hazardous waste disposal partner, 
Slicker, ensured that items like waste oils are 
recovered, reused or converted into electricity 
in accordance with their zero landfill policy. 
Across HSS, 27,900 litres of waste oil was 
collected. We have also achieved 57% Waste to 
Energy, 1% Reuse, 2% Processed Fuel Oil and 
30% Recycling.

Energy and emissions 
Through our partnership with Maloney 
Associates, we maintain a robust approach 
to monitoring our energy and emissions and, 
in 2021, building energy carbon emissions 
reduced 91% compared to 2020 and are now 
97% lower than in 2016. We have moved to 

100% sourced renewable electricity at all our 
sites in England, Wales and Scotland and 
are targeting to do the same in Ireland this 
coming year. 

As part of the Streamlined Energy and Carbon 
Reporting (SECR) framework, the total UK 
energy use for HSS totals 48,325,397 kWh for 
the period 1 January to 31 December 2021 
(2020 – 49,167,771 kWh). This includes our built 
environment, transport, and process fuel 
energy. Total emissions expressed as a 
percentage of revenue is a Group KPI (see page 
28). We utilise the Greenhouse Gas Protocol 
Corporate Accounting and Reporting Standard 
to fulfil the reporting requirements around 
energy and emissions. This includes DEFRA 
conversion factors to calculate Greenhouse 
Gas (GHG) emission disclosures. The extent of 
the GHG reporting boundary comprises of all 
building, transport and process emissions 
within the three reporting scopes.

We continue to reduce the carbon footprint of 
our company car fleet with 24% of our fleet now 
electrified in some way, and that number set to 
increase significantly as we replace older 
models next year. All our commercial vehicles 
are now a minimum of Euro 6 standard and we 
have reduced idling through a driver education 
program and the adoption of anti-idling 
technology in new vehicles. All commercial 
vehicles are also fitted with telematics which 
were updated in 2021 to provide additional 
information on driver behaviours and fuel 
consumption. Looking forward, we have 
recently launched a trial of Hydrotreated 
Vegetable Oil (HVO) as a fuel for a small number 
of vehicles and we are exploring a range 
of larger electric delivery vehicles, including 
trucks. Our Electric Vehicle (EV) loan scheme, 
by which colleagues can try out an EV for a 
limited period before deciding on their 
permanent company vehicle, has proven 
popular and we expect to see greater take-up 
next year as many drivers near the end of their 

 
 
 
Strategic Report

HSS Hire Group plc 
Annual Report and Financial Statements 2021

41

current leases. To support this, we have 
introduced charging points at our head 
office and will increase the number of these 
this year across our CDCs. 

Our new route optimisation system, Satalia, 
which we rolled out at the end of 2021, is 
expected to reduce our mileage per job and we 
look forward to seeing the associated reduction 
in carbon as this technology embeds in 2022.

Our future plans
Our future plans for sustainability have been 
informed by the ongoing project carried out 
in partnership with Sustainable Advantage 
which has involved five stages:

1. ESG Benchmarking Review

2. Materiality Assessment

3. Net Zero Analysis

4. Objective Setting

5. ESG Impact Report

Benchmarking Review
Sustainable Advantage carried out a 
comprehensive benchmarking review in Q4 
2021 involving 62 areas that cover Environment, 
Social, Governance and ESG Integration.

Our overall score put us in their top category 
of ‘Excellent’ which accounts for the top 10% 
of companies they have benchmarked. 

Following their review they made a series of 
recommendations in many areas, which we 
have since made commitments against. 
In January 2022 we set up an ESG committee 
to ensure that we meet these commitments 
and improve our scores across all areas.

Materiality Assessment
Stage 2 of this ESG project has been to carry 
out a materiality assessment to gauge the ESG 
requirements of our colleagues, customers, 
suppliers, our Board and our biggest 
shareholders. This materiality assessment was 
concluded in March 2022 and has informed 
our new set of ESG objectives. The results of 
these surveys will continue to inform our ESG 
priorities and activity throughout 2022.

Net Zero Analysis
We decided to carry out a comprehensive 
independent analysis of our Scope 1, 2 and 3 
carbon emissions across the HSS Group. 
Following the conclusion of this work, we have 
clear and realistic goals for reducing our gross 
emissions over the coming years which has 
culminated in the net zero pledge outlined in 
our ESG Objectives.

ESG Impact Report
Following the comprehensive work in stages 
1-3 we will publish our first ever ESG Impact 
Report in Q2 2022. This will showcase the 
progress we have made and set out our plan 
going forward. The report will also confirm our 
objectives for 2025 and beyond.

LOOKING 
FORWARD

ESG OBJECTIVES

The culmination of these five areas of activity now means 
we have a very clear ESG plan and well defined objectives.

In addition, we have various ESG activities in 
2022, including the creation of an ESG 
policy, a community investment policy, a gap 
analysis against the Government’s Social 
Value model, creation of a CEO-led ESG 
forum (akin to our successful H&S forum), 
new carbon reporting for customers, 
enhanced ESG integration with suppliers 
and improved DE&I reporting.

In summary, we have a clear ESG plan, a 
defined set of objectives and a management 
framework that ensures we will accelerate 
the progress we have made in all areas 
of sustainability.

We’ll be publishing our 2022 ESG Impact 
Report during Q2 2022.

Net Zero Carbon Target

2040

Adoption of the following UN Sustainable 
Development Goals by the end of 2022

Our key objectives include:

1.  Net Zero pledge by 2040

2.  Submit science-based targets in 2022

3.  40% of company cars and vans electric 

by 2025

4.  10% of commercial fleet (HGVs) electric 
or other low-carbon technology by 2025

5.  16% of fuel through ABird and Apex 

generators is HVO (or other low-carbon 
fuel) by 2025

6.  6% of orders for large generators 

are fulfilled by low-carbon products 
(e.g. hybrid machines) by 2025

7.  100% of electricity is sourced from 

renewable providers

8.  Achieve 95% zero waste to landfill by 

2025

9.  Achieve ISO 50001: 2018 accreditation 

for Energy Management

10. All products in our fleet to have ‘Eco’ 

classification and credentials, and 20% 
of capex is spent on ‘Eco’ products 
by 2025

11. Targeting a zero RIDDOR 
environment by 2025

12. Adoption of the following UN Sustainable 
Development Goals by the end of 2022:  
 - SDG3: Good Health and Wellbeing 
 - SDG7: Affordable and Clean Energy 
 - SDG8: Decent Work & Economic 
Growth 
 - SDG9: Industry, Innovation and 
Infrastructure 
 - SDG12: Responsible Consumption & 
Production 
 - SDG13: Climate Action

13. Adoption of the TCFD reporting 

framework by Q1 2023

 
42

HSS Hire Group plc 
Annual Report and Financial Statements 2021

SECTION 172 STATEMENT

A proactive approach is taken to 
stakeholder engagement to create 
mutually positive opportunities 
and outcomes.

The Board’s approach:
 – The Board recognises the importance of 
maintaining strong relationships with our 
stakeholders in order to create sustainable 
long-term value and encourages active 
dialogue and transparency with all of its 
stakeholder groups.

 – We take time to engage with, and listen to, 
the views of our stakeholders in order to 
shape our decision-making and to continue 
improving the way we do things. The Board 
exercises skill and judgement, having regard 
to the likely consequences of their decisions, 
to promote actions that lead to the long-term 
success of the Group. 

 – When developing strategy, the Board has 

regard to financial considerations as well as 
the need to engage, and the potential impact 
on, the Company’s stakeholder groups. 
The Board strives to balance appropriately the 
effects of decision-making on key stakeholder 
groups whilst always ensuring the need to 
promote the success of the Group for the 
benefit of its members as a whole. 

Further information on how S172 has been applied by the Directors can be found 
throughout the Annual Report:

S172 duties

Read more

Pages

Consequences of 
decisions in the  
long-term

Interests of employees

Our Business Model
Our Strategic Framework
Principal Risks and Uncertainties
Going Concern
Board Activities

Non-Financial Information Statement
Our People
Employee Engagement
Diversity and Inclusion
Culture and Values

Fostering business 
relationships with 
suppliers, customers  
and others

CEO Strategic Review
Case studies

Impact of operations on 
the community and the 
environment

Sustainability Performance
Energy and emissions
ESG objectives

Maintaining high 
standards of business 
conduct

Non-Financial Information Statement
Culture and Values
Whistleblowing
Anti-fraud, Bribery and Corruption
Modern Slavery

Acting fairly
between members

Shareholder engagement
Voting Rights

14
18
30
53
53

70
39
40
47
  2

  8
20

38
40
41

70
  0
53
47
53

54
71

HOW THE BOARD FULFIL 
THEIR S172 DUTIES

BOARD TRAINING

Each of the Directors is aware of their duties and has received training on S172

BOARD INFORMATION

All Board papers for principal Board decisions 
contain a section on S172 and stakeholder interests

Our Board directly and indirectly engages with our 
stakeholders. Read more on pages 50 to 53

BOARD STRATEGIC DISCUSSION

S172 factors are considered in the 
Board’s discussions on strategy, 
including how they underpin the 
Company’s long-term success

The Company’s open and honest 
culture helps ensure there is proper 
consideration of the impact of Board 
decisions on our stakeholders

The Board considers the quality of 
information it has received and seeks 
assurance where appropriate

BOARD DECISION

Outcomes of Board decisions are assessed and further 
engagement with stakeholders is undertaken where appropriate

As a result of the Board’s engagement, the necessary 
actions are taken

Strategic Report

HSS Hire Group plc 
Annual Report and Financial Statements 2021

43

OUR STAKEHOLDERS

SHAREHOLDERS AND INVESTORS
Stakeholder
Our shareholders monitor the performance 
and governance of HSS and regular dialogue 
is crucial in ensuring the Board is aware of 
their expectations.

How we engaged
 – The Chairman, CEO and CFO had regular, 
transparent communication with major 
shareholders through calls, emails and 
one-to-one meetings 

Interests
 – HSS’s strategy and objectives 

 – Group performance and growth potential 

 – Ongoing impact of COVID-19

 – HSS’s digital tools, their progress, and how 

they differentiate HSS from peers

 – Quality and effectiveness of the Group’s 

governance

 – HSS’s ESG approach and strategy 

development 

 – Capital allocation 

 – The AGM and its subsequent Q&A session 

provided the opportunity for all shareholders 
to engage with the Chairman, CEO and CFO 
directly and have their questions answered. 
A recording was subsequently made 
available on HSS’s website

 – The Chair of Remuneration Committee 

engaged with major shareholders on any 
significant remuneration decisions

 – The ESG review conducted at the end of 

the year will lead to the publication of HSS’s 
ESG Impact Report in Q2 2022, which will 
be made available on the HSS website

Outcomes
 – Strong support for the next stage of our 
strategy and comprehension of our 
investment case

 – Shareholders’ ongoing confidence in the 

Group’s ability to deliver shareholder value, 
evidenced by existing shareholders 
increasing investment and new investors 
buying shares in the Company

 – The Board is aware of investors’ 

expectations on governance and ESG

COLLEAGUES
Stakeholder
Our talented team of 2,000 colleagues is our 
primary asset and regular engagement helps 
ensure we understand what is important to 
them to make HSS a fulfilling place to work. 

Engagement also ensures HSS’s purpose and 
values are understood across the business as 
we work together to deliver on our strategy.

Interests
 – HSS’s strategy and objectives during a 

period of significant change 

 – Impact of the COVID-19 pandemic and 

resulting changes to our working policies 

 – Diversity, equity and inclusion and our 
approach to operating responsibly

 – Employee benefits and remuneration

 – Development opportunities and career 

progression

 – Engagement with senior management 

How we engaged
 – Regular updates during the year through 
the CEO blog, calls, company WhatsApp 
groups, emails and the annual executive 
roadshow, delivered via ‘HSS TV’, all helped 
keep colleagues abreast of developments

 – The annual colleague engagement survey 
was used to provide management with a 
strong understanding of colleagues’ needs 

and concerns, allowing us to adapt our 
working practices based on their feedback 

feel safe and comfortable in their 
working environments

 – Our bi-monthly Executive Health and Safety 
Forum and subsequent pulse surveys after 
health, safety and wellbeing events helped 
identify areas where more support was 
needed

 – Senior Managers have attended 

Board meetings this year to present on 
developments in their areas of the business, 
including their team structures, and discuss 
key matters with the Board. Senior Managers 
also attended a dinner with the Board in 
November which facilitated engagement 
in an informal setting

 – The Board visited the Company’s new 

offices in Manchester in November, with 
Board members taking a tour of the new 
offices and liaising with colleagues

 – Colleagues took part in our ESG materiality 
assessment to understand the relative 
importance they place on various 
ESG subjects

Outcomes
 – Colleagues have a strong understanding 
of company performance, strategy and 
our updated business model 

 – Colleagues remain abreast of COVID-19 

policies and management remain abreast 
of employee concerns, implementing 
new working policies to ensure colleagues 

 – The Learning and Development team is 

continuing to update training programmes 
based on employee feedback to upskill 
colleagues and support career progression

 – Feedback from the annual colleague 
survey led to even more focus on 
supporting colleagues’ health and 
wellbeing – including physical, mental and 
financial – along with widening our training 
and development opportunities and 
improving our benefits offer

 – Findings from colleague engagement 

initiatives and interaction with the Women’s 
Networking Group will feed into a review of 
our diversity approach including improving 
our recruitment and diversity, equity and 
inclusion e-learning programmes

 – We updated our colleague intranet which 
went live in December 2021 following 
their suggestions

 – Stronger links have been built between 

the Board and Senior Managers

 – The Board has greater visibility and have 

seen the benefits to colleagues of 
improved, collaborative working spaces 
as well as the benefits these provide from 
a wellbeing perspective

44

HSS Hire Group plc 
Annual Report and Financial Statements 2021

OUR STAKEHOLDERS continued

CUSTOMERS
Stakeholder
We supply our customers with the essential 
tools and equipment they need to complete 
their projects. We engage with them to ensure 
our offering adapts to meet their evolving 
requirements and so that we remain their 
supplier of choice. 

Interests
 – High-quality products

How we engaged
 – Feedback on our service provision through 
direct engagement with our sales teams, 
either face-to-face, phone calls, email, 
and through social media

Outcomes
 – Based on customer feedback about 
collections we have rebalanced the 
prioritisation of transport activity using 
our new Satalia technology

 – Indirect feedback on our service provision 

through Trust Pilot and other review services

 – Annual NPS survey carried out by a third 

 – Reviews and direct feedback allowed us 
to continue to improve our digital offering 
to best suit customer needs 

party, Kantar TNS

 – Access to a broad range of equipment 

and services, all in one place

 – Reviews of our customer app on Apple’s 
and Android’s respective app stores 

 – High quality, reliable and competitively 
priced service with a quick and easy 
journey from order to delivery 

 – Acknowledgement of, and responses to, 

customer feedback 

 – Responsible and sustainable business 
practices, and wider ESG interests

 – COVID-safe branch and delivery policies

 – Regular social media updates on our blog 

and social media channels

 – Customers took part in our ESG 

materiality assessment to understand 
the relative importance they place on 
various ESG subjects

 – Our NPS score this year, at 38 remains well 

ahead of the industry benchmark

 – Following the ESG materiality assessment 

carried out recently we have a better 
understanding of customers’ preferences 
here, which is informing our ESG strategy 
and objectives, due to be published in our 
ESG Impact Report in Q2

SUPPLIERS
Stakeholder
Our suppliers, both equipment manufacturers 
and rehire providers, allow us to serve our 
customers and are central to our business 
model. Frequent engagement with our 
suppliers builds strong working relationships 
and improves customer service. It also helps 
us identify risks in our supply chain and 
ensures HSS’s values and approach to 
responsible business are shared.

Interests
 – Access to customers 

 – Transparency of orders and data insight, 

via an easy-to-use supplier portal

 – Impact of COVID-19

 – Responsible and sustainable 

business practices

How we engaged
 – We engaged with new suppliers during 
the year to expand our supplier network

 – Rehire suppliers have been individually 

introduced to our supplier portal

 – 12 key suppliers were consulted during our 
sustainability review to better understand 
their own ESG procurement practices

 – 21 manufacturing suppliers and 22 rehire 
suppliers took part in our ESG materiality 
assessment

Outcomes
 – Communication has ensured that our 

suppliers retain a strong relationship with 
the Company, have open communication 
with us and readily provide feedback

 – Following the ESG materiality assessment 

carried out recently we have a better 
understanding of suppliers’ preferences 
here, which is informing our ESG strategy 
and objectives, due to be published in our 
ESG Impact Report in Q2

 – Increased supplier network by c. 20%

 – Improved understanding and use of the 

supplier portal by rehire suppliers

Strategic Report

HSS Hire Group plc 
Annual Report and Financial Statements 2021

45

LENDERS
Stakeholder
Our lenders provide HSS with the funding 
we need to deliver on our strategy and 
support our customers. In 2021, following 
engagement with our lenders, we successfully 
refinanced the business, significantly reducing 
our interest costs.

Interests
 – Our reputation as a responsible business

 – Confidence in our strategy and ongoing 
ability to repay and service our debt

How we engaged
 – Met with lenders on a quarterly basis 
to update on business performance 

Outcomes
 – Continued support from actively engaged 

lenders throughout the year

 – In-depth discussions were held regarding 

refinancing the business following 
significant delevering and strengthening 
of balance sheet 

 – Successfully refinanced the business, 
reducing annual interest costs on main 
facility from £16.3m to c.£3.0m (based on 
current SONIA rate)

LOCAL COMMUNITIES AND THE ENVIRONMENT
Stakeholder
We strive to be a responsible and sustainable 
business and a good corporate citizen and 
engagement with the communities in which 
we operate is central to this. 

How we engaged
 – Participate with local charitable initiatives. 

Partnering with NSPCC, supporting 
Childline services in Wales, Lighthouse 
Club, a charity offering support for 
construction workers, and men’s mental 
health charity Andy’s Man Club

Interests
 – Climate change and initiatives to limit the 

Company’s environmental impact

 – Supporting local communities 

 – Onsite team collaborated with Sir Robert 

McAlpine to support a local foodbank, with 
the wider business supporting the cause 
through donation raising

 – During the ESG review carried out recently 
our advisers provided new insight in to the 
interests of our local communities and how 
we can help the planet address the 
environmental challenges it faces

Outcomes
 – Contribution towards the local economy 
via direct investment and community 
involvement

 – New Net Zero Carbon Target of 2040

 – New ambitious set of ESG commitments 

for 2025

 – Active discussions with local 

community groups 

 – Raised money for charities through 

various events

The strategic report on pages 1 to 45 was approved by the Board of Directors on 27 April 2022 and is signed on its behalf by:

Steve Ashmore
Director

46

HSS Hire Group plc 
Annual Report and Financial Statements 2021

CHAIRMAN’S INTRODUCTION TO CORPORATE GOVERNANCE

GOVERNANCE GUIDES US THROUGH 
THESE CHALLENGING TIMES

ALAN PETERSON OBE 
CHAIRMAN

On behalf of the Board, I 
am pleased to present the 
corporate governance report 
for 2021. Our governance 
structures have continued 
to guide us through the 
challenges of COVID-19 
and key projects for 
the business.”

Overview of the year

Governance, controls and 
careful stewardship of the 
business have continued to 
be vital in another year of 
significant achievement, 
allowing us to complete 
several major projects, despite 
the ongoing challenges caused 
by the COVID-19 pandemic. 

The Board, committees, senior managers 
and colleagues across the business have 
again risen to the challenges with new ways of 
working and driving the delivery of our strategy, 
while also remaining focused on the safety of 
each other and our customers. 

Key projects, such as the strategic disposal of 
two wholly-owned subsidiaries, the refinancing 
of the Group and the move to trading on AIM 
have been some of the areas of focus for the 
Board, requiring additional Board meetings 
as we analysed the impact on all stakeholders. 

Our Health and Safety Forums have continued 
to be of great importance, as we maintained 
our COVID-19 compliant working practices, 
click-and-collect offering for our customers and 
safe sites for our colleagues and customers. 

It has been another busy year for the 
committees of the Board, summarised in their 
respective reports and included in the following 
pages. The Market Disclosure Committee has 
not been required to carry out any specific 
business during the year which has not 
otherwise been covered by the Board, 
and so no report is included.

Board evaluation and colleague 
engagement
I am pleased to report that the findings of our 
2021 internal Board and committee evaluation 
show that our Board continues to be impressed 
with the management and direction of the 
business. Board members consider that 
they are well-informed on the activities of 
the business and able to contribute their 
considerable skills and experience through 
the Board and committee meeting setting. 
I expressed my disappointment in my report 
last year that the Board had not been able to 
enjoy more direct engagement with colleagues 
from across the business at Board meetings, 
on site visits and through informal meetings. 
FY21 has been better in this regard and we 
have enjoyed welcoming senior managers and 
other stakeholders to our Board meetings, as 
well as a Board visit to the new head offices in 
Manchester. In FY22 we are hoping to visit our 
colleagues in Ireland and Scotland. The Board 
remains of the view that this is an important 
aspect for engagement and also for colleague 
development and succession planning.

Governance

HSS Hire Group plc 
Annual Report and Financial Statements 2021

47

Further details are provided in the report on 
page 55.

The Nomination Committee is recommending 
that all Board Directors are re-elected at our 
Annual General Meeting (AGM).

As a Board, we look carefully at the findings 
of our annual colleague engagement survey; 
as well as monitoring morale and wellbeing 
in the business, this helps us to monitor 
the development of our culture and also 
how colleagues feel about development 
opportunities within HSS. We had record 
numbers of colleagues completing the survey in 
FY21, with some encouraging results and some 
areas to focus on; more details on this are on 
page 40.

Senior management 
We have had good continuity amongst 
senior management during 2021, with 
the team showing excellent resilience, 
fresh thinking and innovation to counter a 
challenging environment, while completing our 
many special projects and day-to-day activities. 

Legislative/regulatory matters and 
related training for colleagues
The Directors and senior management 
are informed of notable legal and regulatory 
changes via a combination of internal legal 
and audit professionals and also via external 
advisers. In January 2021, the Company was 
admitted to trading on AIM and the Directors 
were briefed regarding director responsibilities 
and key differences between a Main Market 
listing and an AIM listing. The Directors were 
also briefed on the QCA Corporate Governance 
Code, under which the business now reports.

The Group’s Data Governance Team monitors 
day-to-day data protection issues as the UK 
continues to apply the principles of the GDPR 
as enacted by amendment of the Data 
Protection Act 2018.

The Group continues to promote, to both 
customers and suppliers, the importance 
of doing business in an ethical way. An 
anti-slavery and human trafficking statement 
for FY20 was published during 2021, with 
the FY21 statement to follow in 2022. 

Our gender pay gap is -6.9% and I am pleased 
to note the continued balance there. We remain 
committed to paying all our colleagues fairly.

The Company’s Code of Ethics (available 
at www.hsshiregroup.com) outlines our 
commitment to operating in an ethical and 
responsible manner, with honesty, integrity, 
openness and respect for human rights. 
Our support for these fundamental principles 
is reflected in our policies and actions towards 
our colleagues, customers, suppliers and 
the communities we operate in. The Code 
specifically sets out the Company’s position 
on modern slavery and anti-bribery, areas on 
which we continue to train our colleagues and 
reinforce important messages. The Code and 

the policies underpinning it are regularly reviewed 
by senior management in light of changing 
business and regulatory requirements.

Governance Code
As indicated in our FY20 Report, 2021 is our 
first year of reporting under the QCA Corporate 
Governance Code.

Equality and diversity policy 
As reported last year, at HSS we promote 
equal opportunities and diversity with a view 
to securing sustainable success. Our gender 
diversity on the Board is unchanged from 2020. 

AGM
It is our intention, once again, to hold our AGM 
at the Hilton Garden Inn, Hatton Cross, at 
11.00am on 21 June 2022. We are pleased to 
be able to invite shareholders to attend in 
person once again. Should matters change 
and/or should any additional precautions 
around COVID-19 be required, such 
arrangements will be advised via our 
corporate website (www.hsshiregroup.com).

Alan Peterson OBE
Chairman

27 April 2022

The Group 
continues to 
promote, to both 
customers and 
suppliers, the 
importance of 
doing business in 
an ethical way. An 
anti-slavery and 
human trafficking 
statement for FY20 
was published 
during 2021, with 
the FY21 statement 
to follow in 2022.”

48

HSS Hire Group plc 
Annual Report and Financial Statements 2021

BOARD OF DIRECTORS

ALAN PETERSON OBE  
CHAIRMAN

STEVE ASHMORE  
CHIEF EXECUTIVE 
OFFICER

PAUL QUESTED 
CHIEF FINANCIAL 
OFFICER 

Committee membership

N   Nomination Committee

Tenure on Board
7 years and 3 months

Tenure on Board
4 years and 9 months

Tenure on Board
5 years and 7 months

A   Audit Committee

R   Remuneration  
Committee

M   Market Disclosure 
Committee

  Committee Chair

Independent
No

Independent
No

Independent
No

Committee memberships

Committee memberships

Committee memberships

N  

External roles
 – Honorary Colonel  

Army Cadets, Wales

M  

External roles
 – None

External roles
 – None

Past roles (include)
 – Chairman, BBI Diagnostics 

Past roles
 – Managing Director, Brammer 

Group

 – Non-Executive Chair, Veezu 

Group

UK

 – Managing Director, Wolseley UK
 – Various senior management 

Past roles
 – Global Strategy Director, 
Electrocomponents plc
 – General Manager, RS 

Components UK

 – Executive Chairman, Enterprise 

positions, Exel

 – Planning & Performance 
Management Director, 
European Supply Chain, InBev
 – Trained with Coopers & Lybrand

Group Holdings

 – Chairman, NSPCC Wales 

Appeal Board

 – Non-Executive Chairman, 
Pattonair Holdings Limited
 – Non-Executive Chairman,  

Azelis Holdings SA

 – Chairman Supervisory Board, 

Refresco BV

 – Managing Director, Rockware 

Group

 – Chief Executive Officer, Meyer 

International plc

 – 3i’s first Industrialist in 

Residence, 2001 to 2005

Skills and experience
 – M&A 
 – Digital 
 – Strategy 
 – International 
 – Construction services 
 – Supply chain & logistics 
 – Manufacturing 
 – Sales and marketing
 – Housing
 – Infrastructure
 – Chair/Chief Executive Officer
 – Retail
 – Healthcare

Skills and experience
 – M&A 
 – Digital 
 – Strategy 
 – International 
 – Construction services 
 – Supply chain & logistics 
 – Manufacturing 
 – Sales and marketing
 – Housing
 – Infrastructure

Skills and experience
 – M&A 
 – Digital 
 – Strategy 
 – International 
 – Supply chain & logistics 
 – Manufacturing 
 – Sales and marketing

Governance

HSS Hire Group plc 
Annual Report and Financial Statements 2021

49

AMANDA BURTON  
SENIOR NON-
EXECUTIVE DIRECTOR

DOUG ROBERTSON  
NON-EXECUTIVE 
DIRECTOR

Tenure on Board
7 years and 3 months

Independent
Yes, since appointment  
in January 2015

Tenure on Board
7 years and 3 months

Independent
Yes, since appointment  
in January 2015

THOMAS SWEET-
ESCOTT 
NON-EXECUTIVE 
DIRECTOR

DANIEL JOLL 
GROUP GENERAL 
COUNSEL & COMPANY 
SECRETARY

Tenure on Board
7 years and 3 months

Tenure on Board
5 years and 3 months

Independent
No

Independent
No

Committee memberships

Committee memberships

Committee memberships

R   M   A   N

A   R   N

External roles
 – Non-Executive Director and 

Chair of Remuneration 
Committee, Countryside 
Partnerships plc

 – Senior Independent Director, 

Elevate Services Inc.

External roles
 – Non-Executive Director and 
Chair of Audit Committee, 
Mpac Group plc

 – Non-Executive Director and 
Chair of Audit Committee, 
Zotefoams plc

External roles
 – Partner, Exponent Private 

Equity LLP

 – Serves on the Boards 

of Photobox Group and 
Meadow Foods

Committee memberships
Secretary for all Committees

External roles
 – None

Past roles
 – Chief Operating Officer, Clifford 

Chance LLP

 – Director, Meyer International plc
 – Senior Independent Non-

Past roles
 – Finance Director, SIG plc
 – Finance Director, Umeco plc
 – Finance Director, Seton House 

Group Limited

Executive Director, Galliford Try 
plc, Monitise plc

 – Managing Director, Tesa Group
 – Various senior financial and 

 – Non-Executive Director, Fresca 
Group Limited, Skipton Building 
Society and Connells Limited

 – Chair, Battersea Dogs’ 

& Cats’ Home

business positions, Williams plc

Past roles
 – Co-founded Exponent Private 

Equity, 2004

Past roles
 – Senior Legal Adviser, Sky plc
 – Senior Corporate Lawyer, 

 – Various senior management 

Watson, Farley & Williams LLP

positions, 3i Group plc
 – Served on the Boards 

of Trainline plc, V. Group  
and Lowell

Skills and experience
 – M&A 
 – Strategy 
 – International 
 – Legal
 – Chief Operating Officer
 – Governance
 – Construction services 
 – Housing

Skills and experience
 – M&A 
 – Strategy 
 – International 
 – Chief Financial Officer
 – Construction services 
 – Supply chain & logistics 
 – Manufacturing

Skills and experience
 – M&A 
 – Digital
 – Strategy 
 – International

Skills and experience
 – Corporate Law
 – Commercial Law
 – M&A 
 – Public Companies  
and Capital Markets

 – Governance
 – International
 – Dispute Resolution
 – Insurance

50

HSS Hire Group plc 
Annual Report and Financial Statements 2021

CORPORATE GOVERNANCE

CORPORATE 
GOVERNANCE

COMPLIANCE WITH THE 
QCA CORPORATE 
GOVERNANCE CODE

As noted in our FY20 Report, the 
Board adopted the QCA Code 
following the Company’s move to 
AIM in January 2021. FY21 is the 
Company’s first year of reporting 
under the QCA Code. 

The Board is committed to high standards 
of corporate governance and as such has 
complied with the QCA Code during the 
FY21 reporting year.

Details of how the Company has applied the 
ten principles of the QCA Code are included 

Leadership 

Key roles and responsibilities

on its corporate website, which has been 
updated for the 2021 year:

an appropriate balance between executive and 
non-executive representation. 

www.hsshiregroup.com/investor-relations/
corporate-governance/

There are six Directors on the Board. 
Excluding the chair and the two Executive 
Directors, there are three Non-Executive 
Directors. Thomas Sweet-Escott, a Non-
Executive Director, is not considered to be 
independent as he represents Exponent Private 
Equity (Exponent) and related investors (the 
Exponent Shareholders), who currently control 
33.43% of the Company’s issued shares. 
Amanda Burton and Douglas Robertson are 
both considered independent. On that basis, 
the Code provision is met. Independence on 
the Board was reviewed for FY21 by the Board 
and, in the Board’s judgement, there remains 

On 14 January 2021, the Company, Exponent 
and the Exponent Shareholders entered into 
a new Relationship Agreement which regulates 
the ongoing relationship between them. 
Whilst there is no specific requirement for 
the Company to have a Relationship 
Agreement in place, the Board considered 
it good governance to do so. In summary, 
Exponent and the Exponent shareholders give 
undertakings in the Relationship Agreement to 
conduct all transactions and arrangements with 
the Company and its Group on an arm’s length 
basis and on normal commercial terms and 
shall not take any actions which may prevent 
or hinder the Company from complying with 
the AIM Rules.

Chairman 
Alan Peterson OBE

Responsible for:

 – ensuring that the conduct of the Group is in accordance with high standards of integrity and probity;
 – the leadership and overall effectiveness in directing the Company, including demonstrating objective judgement 

and promoting a culture of openness and debate;

 – ensuring a clear structure for the operation of the Board and its committees;
 – setting the Board agenda in conjunction with the Company Secretary, Chief Executive Officer and Chief 

Financial Officer;

 – ensuring that the Board receives accurate, relevant and timely information about the Group’s affairs; and
 – ensuring regular engagement with major shareholders and other stakeholders.

Chief Executive Officer 
Steve Ashmore

Senior Independent 
Non-Executive Director 
Amanda Burton

Responsible for:

 – developing the Group’s strategy for consideration and approval by the Board;
 – implementing the agreed strategy;
 – day-to-day management of the Group’s operations; and
 – being accountable to, and reporting to, the Board on the performance of the business.

Responsible for:

 – being an alternative contact for shareholders at Board level other than the Chairman;
 – acting as a sounding board for the Chairman;
 – if required, being an intermediary for Non-Executive Directors’ concerns; and
 – reviewing the Chairman’s performance. 

The Senior Independent Non-Executive Director carries out the duties of a Senior Independent Director for the 
purposes of compliance with the QCA Code.

Board and committee 
structure 

The Board focuses on:

 – leadership;
 – risk assessment and management;
 – strategy;
 – performance; and
 – monitoring safety, values and standards. 

In addition, there is a formal schedule of matters reserved for the Board.

The committees each have full terms of reference which can be found on the Company’s website at 
www.hsshiregroup.com/investor-relations/corporate-governance.

Non-Executive Directors
The number of Non-Executive Directors and their range of skills and experience is kept under review and was 
formally reviewed as part of the Board evaluation (see page 55).

Governance

HSS Hire Group plc 
Annual Report and Financial Statements 2021

51

GOVERNANCE FRAMEWORK

Alan Peterson OBE
Chairman

Responsible for:

 – ensuring that the conduct of the Group is in accordance with high standards of integrity and probity;
 – the leadership and overall effectiveness in directing the Company, including demonstrating objective judgement and promoting a culture of 

openness and debate;

 – ensuring a clear structure for the operation of the Board and its committees;
 – setting the Board agenda in conjunction with the Company Secretary, Chief Executive Officer and Chief Financial Officer;
 – ensuring that the Board receives accurate, relevant and timely information about the Group’s affairs; and
 – ensuring regular engagement with major shareholders and other stakeholders.

Executive management
Chief Executive Officer, Chief Financial 
Officer, Chief Commercial Officer, Group 
HR Director, Managing Director of England 
and Wales, Managing Director of Ireland, 
Group Strategy Director, Group General 
Counsel & Company Secretary.

Role:

 – Define and implement Group strategy.
 – Operational management of the Group.

Company Secretary
Daniel Joll

Role: 

 – Support and advise the Board and 
Committees (in a dual legal and 
company secretarial function).

The Board
Comprises six Directors, of whom four are 
Non-Executive, two of whom, Amanda 
Burton and Doug Robertson, are 
considered independent. The Board is 
supported by the Company Secretary.

Role:

 – Lead the Group.
 – Promote the long-term sustainable 

success of the Company, generating 
value for shareholders and contributing 
to wider society.

 – Oversee risk management and internal 

controls.

 – Oversee strategy.
 – Oversee the executive management.
 – Monitor performance.
 – Set values and standards aligned with 
culture and encourage engagement.

Audit & Risk Committee
Comprises Independent 
Non-Executive Directors, 
chaired by Doug Robertson, 
supported by the Company 
Secretary.

Role:

 – Monitor financial reporting
 – Monitor audit
 – Monitor effectiveness of 
risk management and 
internal controls

  Find out more in the 
Audit Committee Report 
on page 56

Remuneration 
Committee
Comprises Independent 
Non-Executive Directors, 
chaired by Amanda Burton, 
supported by the Company 
Secretary.

Nomination Committee
Comprises Non-Executive 
Directors, including two 
Independent Non-Executive 
Directors, chaired by Alan 
Peterson OBE, supported 
by the Company Secretary.

Role:

Role:

 – Determine and review 
appropriate Board and 
senior executive 
remuneration policies and 
structures.

 – Determine appropriate 

remuneration packages 
for Board and senior 
executives.

 – Review workforce 

remuneration and related 
policies, and the alignment 
of incentives and rewards 
with culture.

  Find out more in the 
Directors’ Remuneration 
Report on page 66

 – Advise the Board on 

composition, membership 
and succession planning.

 – Advise the Board on 
Board and senior 
appointments (taking into 
account skills, knowledge, 
experience, independence 
and diversity).

 – Oversee Board evaluation, 
including determining and 
monitoring actions.

 – People – promote the right 
culture and engagement, 
colleague development 
and wellbeing.

  Find out more in the 
Nomination Committee 
Report on page 55

Market Disclosure 
Committee
Chaired by Amanda Burton, 
plus the Chief Executive 
Officer, supported by 
the Company Secretary.

Role:

 – Ensure compliance with 
applicable disclosure 
requirements of the 
Financial Conduct 
Authority’s Disclosure 
Rules and Transparency 
Rules.

 – Review any 

announcement proposed 
to be made by the 
Company, other than any 
announcement of a 
routine nature or to be 
considered by the Board.
 – Ensure that procedures 

are in place for employees 
with access to inside 
information.

52

HSS Hire Group plc 
Annual Report and Financial Statements 2021

CORPORATE GOVERNANCE continued

Attendance at Board and committee meetings of which each Director is a member held during FY21.

Director

Executive Directors

Steve Ashmore

Paul Quested

Non-Executive Directors

Alan Peterson OBE

Amanda Burton

Doug Robertson

Thomas Sweet-Escott

Board 
(of 10)

Audit 
Committee 
(of 6)

Remuneration 
Committee 
(of 4)

Nomination 
Committee 
(of 2)

10

10

10

10

10

9

–

–

–

6

6

–

–

–

–

4

4

–

–

–

–

2

2

2

–

All the individuals who were Directors as at 1 January 2022 offer themselves for re-election at the next AGM of HSS Hire Group plc to be held at 11.00am on  
21 June 2022.
The biographical details of each of the Directors, including details of their other directorships and relevant skills and experience, are on pages 48 and 49 of this Annual 
Report and are also set out in the Notice of AGM.
The Board recommends that shareholders approve the resolutions to be proposed at the AGM relating to the re-election of all of the Directors.

Terms and conditions and time 
commitments
The Chairman and Non-Executive Directors 
are all appointed pursuant to formal letters 
of appointment which outline, amongst 
other details, the remuneration and terms 
of appointment for each Director.

The Chairman and the Non-Executive Directors 
devote such time to the affairs of the Company 
as required, including attendance at meetings 
as reflected in the above table. 

In order to facilitate proper debate and 
consideration, all Directors are expected to 
attend Board meetings and such Committee 
meetings to which they are invited in person.

The Executive Directors of the Company 
may attend certain meetings of the committees 
at the invitation of the Chair of the respective 
committee. These attendances are not 
recorded in the table set out above. 

Conflicts of interest
Exponent and the Exponent Shareholders 
currently control 33.43% of the Company’s 
issued shares.

Thomas Sweet-Escott is a partner at Exponent 
and Alan Peterson OBE has a long-standing 
business relationship with Exponent. 
The Group trades on an arm’s length basis 
with certain Exponent portfolio companies.

In the event that HSS’s relationship with any 
customers or other companies where any of 
the Directors are also appointed as directors 
becomes material by virtue of their trade with 
the Group or another business reason, the 
relevant Director would be expected to declare 
their connection to the customer/company and 
the Board would assess whether a conflict of 
interest arises and the appropriate action to be 
taken. There are no current or potential conflicts 
of interest between any duties owed by the 
Directors or senior management to the 
Company and their private interests or 
other duties.

Any Director’s conflicts of interest are declared 
to the Board and recorded by the Company 
Secretary.

Effectiveness
Board composition
The Board and committees are considered to 
have an appropriate range of experience, skills 
and knowledge to fulfil their duties. Profiles of 
each of the members of the Board are provided 
on pages 48 and 49.

The four Non-Executive Directors, Alan 
Peterson OBE, Amanda Burton, Doug 
Robertson and Thomas Sweet-Escott, 
represent a majority of Board members and 
provide a broad range of skills and experience.

The two Executive Directors, Steve Ashmore 
and Paul Quested, bring a variety of sector 
experience to the Board. Amanda Burton 
and Doug Robertson are considered 
independent. They are members of the Audit, 
Remuneration and Nomination Committees 
of the Board. The Market Disclosure and 
Remuneration Committees are chaired by 
an Independent Non-Executive Director, 
Amanda Burton. The Audit Committee is 
chaired by an Independent Non-Executive 
Director, Doug Robertson. 

Appointments to the Board
The Nomination Committee, which is 
composed entirely of Non-Executive Directors, 
is responsible for any future appointments to 
the Board. The Nomination Committee is 
chaired by the Chairman of the Board, Alan 
Peterson OBE. By virtue of the fact that the 
majority of its members are Independent 
Non-Executive Directors, the Nomination 
Committee is considered independent.

Board evaluation
Internal evaluation of the Board and of our 
sub-committees was carried out as detailed on 
page 55.

Board training
As part of induction, any new Directors receive 
training from the Company’s sponsors/brokers 
in relation to their responsibilities as a Director 
of a listed company. The Board also receives 
regular updates on legal and regulatory 
developments through the course of a financial 
year as reflected in the Chairman’s Introduction 
on page 46. 

Access to information and support
The Board is provided with an agenda, 
supporting papers and documentation ahead 
of each Board and/or Committee meeting to 
allow them time to read, review and consider 
the information and analysis presented. 
The Board also receives ad hoc updates on 
matters if required outside of the formal Board 
meeting timetable. The Board has access to 
the Company Secretary and can request 
independent advice at the Company’s expense 
where it believes it is appropriate and valuable 
to do so. Senior management is frequently 
invited to present at Board meetings as 
deemed appropriate, and the Board can 
access such colleagues at any time.

Governance

HSS Hire Group plc 
Annual Report and Financial Statements 2021

53

Overview of Board’s work during 2021
The Board met ten times during 2021, 
being a combination of scheduled 
meetings and ad hoc meetings to discuss 
the Group’s special projects undertaken 
through the year.

Regular agenda items for the Board 
included, and will include in 2022:

 – health and safety;

 – operational and financial performance;

 – risk management and the risk register;

 – reviewing, setting and approving 

strategy;

 – colleague/stakeholder/shareholder 
engagement, values and culture;

 – finance and banking arrangements;

 – major capital expenditure; 

 – governance around special projects; and 

 – evaluation of acquisition/disposal 

opportunities (as applicable).

The Board delegates authority to the 
following Committees and receives updates 
on their activities at each Board meeting:

 – Audit Committee;

 – Remuneration Committee;

 – Nomination Committee; and

 – Market Disclosure Committee.

Accountability
Financial and business reporting
The Directors are responsible for preparing 
the Annual Report and the Financial Statements 
in accordance with applicable law and 
regulations. As set out in the Directors’ 
Responsibility Statement (see page 73), the 
Board considers that the Annual Report and 
Accounts, taken as a whole, is fair, balanced 
and understandable and provides the 
information necessary for shareholders to 
assess HSS’s position and performance, 
business model and strategy.

Risk management and internal control
The Board has overall responsibility for 
determining the nature and extent of the 
principal risks it is willing to take to achieve 
its strategic objectives and for establishing 
and maintaining a sound system of risk 
management and internal control, and 
then reviewing its effectiveness.

The principal risks and uncertainties facing the 
Company and how these are being managed/
mitigated are detailed on pages 30 to 34. 

The Group’s risk management and internal 
control system is designed to manage the 
risks facing the Group and safeguard its assets. 
No system of internal control can provide 
absolute assurance against material 
misstatement or loss. The Group’s system 
is designed to provide the Directors with 
reasonable assurance that issues are 
identified on a timely basis and are dealt 
with appropriately. 

The Audit Committee (whose composition, 
remit and report are set out on page 51 and 
pages 56 to 59) assists the Board in reviewing 
the effectiveness of the Group’s risk 
management and internal controls, including 
financial, operational and compliance controls 
and risk management systems. This is carried 
out with the assistance of the Chief Financial 
Officer and the Risk and Assurance Director 
and supported by the findings of specific 
projects/investigations completed by the 
internal audit team, which are presented to 
the Audit Committee during the financial year.

Whistleblowing
The Company has a formal whistleblowing 
process, whereby any colleague may, in 
complete anonymity, contact certain nominated 
members of senior management to raise any 
concerns. These concerns are then investigated 
independently and the results shared with 
the whistleblower for further discussion 
if appropriate/possible. This process is 
communicated to all colleagues at least 
annually and the policy and relevant details 
are also made available to colleagues on 
a dedicated section of the Group intranet, 
HSS World.

Whistleblowing notifications are reviewed at 
least annually by the Audit Committee. 

Modern Slavery Act 2015
The Group published its Modern Slavery 
Act statement for the financial year ended 
26 December 2020 on its website during 
the first six months of 2021, in accordance 
with guidelines.

Going concern
Note 1(e) to the Financial Statements sets out 
the basis on which the Directors continue to 
adopt the going concern basis in preparing the 
Annual Report and Accounts.

In summary, taking into account the adequacy 
of the Group’s debt facilities, its ability to deploy 
mitigating actions where appropriate and the 
principal risks and uncertainties (see pages 30 
to 34) and, after making appropriate enquiries, 
they have a reasonable expectation that the 
Group has adequate resources to continue in 
operational existence for the foreseeable future. 
Accordingly, they continue to adopt the going 
concern basis in preparing the Financial 
Statements included within this Annual Report.

Statement on disclosure of information to 
the auditor
The Directors who held office as at 27 April 
2022 each confirm that:

 – so far as the Director is aware, there is no 
relevant audit information of which the 
Company’s auditor is unaware; and 

 – he/she has taken all the steps that he/she 
ought to have taken as a Director in order 
to make himself/herself aware of any 
relevant audit information and to establish 
that the Company’s auditor is aware of 
that information.

This confirmation is given and should be 
interpreted in accordance with the provisions 
of Section 418 of the Companies Act 2006.

54

HSS Hire Group plc 
Annual Report and Financial Statements 2021

CORPORATE GOVERNANCE continued

Remuneration
The Remuneration and Audit Committees 
are composed exclusively of Independent 
Non-Executive Directors, able to judge and 
achieve an appropriate balance between 
incentivising Executive Directors and the 
potential impact on the Company’s risk profile.

The Remuneration Committee (whose 
composition, remit and report are set out 
on page 51 and pages 62 to 65) sets the policy 
for and terms of executive remuneration. 

Relations with shareholders and other 
capital providers
Shareholder engagement 
The Board remains committed to 
communicating with shareholders and 
stakeholders in a clear and open manner, 
and seeks to ensure effective engagement 
through the Company’s website, its public 
announcements, the AGM and other investor 
relations activities.

The Company’s engagement activities during 
FY21 are detailed on pages 43 to 45.

The Company reports its financial results to 
shareholders twice a year, with the publication 
of its Annual and Half-Year Financial Reports. 
Shorter, less detailed trading updates are also 
provided to the market periodically. 

All of the above mentioned reports are 
made available for download to shareholders 
in the investor relations section of the 
Company’s website, www.hsshiregroup.com/
investor-relations.

Annual General Meeting
The Company’s AGM is planned to be held 
at 11.00am on 21 June 2022. Details of the 
resolutions proposed and being voted on are 
included in the Notice of AGM provided to 
shareholders and are also available on the 
Group’s website, www.hsshiregroup.com. 
Shareholders should refer to the Notice of 
Meeting and any further updates provided 
in the ‘News & Resources’ section at 
hsshiregroup.com regarding the 2022 AGM 
in light of the COVID-19 pandemic.

Significant shareholders
Based on TR-1 notifications received, the parties who hold 3% or more of the issued share capital of the Company as at 6 April 2022 are as follows:

Name

Exponent1

Ravenscroft (CI) Limited2

Hestia Investments NV

Merchant Capital

Lombard Odier Investment Managers

Number of 
ordinary shares 
of 1p

235,681,708

188,280,487

39,000,000

28,000,000

24,765,761

 %
holding

33.43

26.71

5.53

3.97

3.51

1  Comprises shareholdings held by Exponent Private Equity Partners GP II, LP (UK) and Exponent Havana Co-Investment GP Limited Partners (UK). 
2  Ravenscroft (CI) Limited is an investment services provider regulated by the Guernsey Financial Services Commission and Jersey Financial Services Commission, 

which holds certain shares on behalf of Ravensworth International Limited. 

Details of Directors’ interests in the Company’s ordinary share capital are provided in the Directors’ Remuneration Report on page 68.

Governance

HSS Hire Group plc 
Annual Report and Financial Statements 2021

55

NOMINATION COMMITTEE REPORT

Alan Peterson OBE
Committee Chairman

Roles and responsibilities
Committee membership
The Committee’s full terms of reference 
N  Nomination Committee
can be found on the Company’s website at 
A   Audit Committee
www.hsshiregroup.com/investor-relations/
R   Remuneration Committee
corporate-governance. Its key 
M  Market Disclosure Committee
responsibilities include:
    Committee Chair
 – leading a formal, rigorous and 
transparent process for Board 
appointments and making 
recommendations to the Board;

 – reviewing the structure, size and 

composition of the Board, including its 
skills, knowledge, independence and 
diversity (including of gender, social and 
ethnic backgrounds, and cognitive and 
personal strengths) and making 
recommendations to the Board;

 – succession planning, including 

overseeing the development of a diverse 
pipeline for succession;

 – strategic issues and commercial 

changes affecting the Group and the 
market in which it operates;

 – Board and sub-committee performance 

evaluation; and

 – Stakeholder engagement.

Board evaluation
The FY21 Board evaluation comprised an 
internal evaluation of the Board using feedback 
collated from Board members’ responses to an 
evaluation questionnaire. The questionnaire 
addressed the key requirements of the QCA 
Code in relation to the Board and its sub-
committees, including each Committee’s terms 
of reference, composition and frequency of 
meetings. Additional questions focused on 
leadership, diversity, the relationship between 
the Executive and Non-Executive Directors, the 
role of the Chairman, workforce engagement, 
issues of material importance concerning the 
Group and information on the Group’s risk 
management systems. The responses to the 
questionnaire were summarised and shared 
with the Board and discussed as appropriate.

Alan Peterson OBE

Looking ahead
In 2022, the Committee has scheduled 
meetings in February and September, and 
any additional meetings will be arranged 
as required.

Having considered feedback from the 
Board and colleagues, progress made 
against previous objectives and the 
adoption of the QCA Code, the Committee 
considered it appropriate to focus on the 
following action areas during 2022:

 – Stakeholder interests & engagement

 – Succession planning

 – ESG programme

DEAR SHAREHOLDER

On behalf of the Nomination 
Committee (the Committee), I am 
pleased to present our report for 
the 2021 financial year. 

Our approach
The Committee’s primary purpose is to 
ensure that the Group has the best possible 
leadership and clear plans for Director and 
senior management succession and colleague 
development and engagement. Its primary 
focus is therefore to concentrate upon the 
strength of the Board and the selection of 
the best candidates for posts, based on 
objective criteria.

Policy on diversity
In performing its activities through the 
year, the Committee has applied the Group’s 
equality and diversity policy, which it believes 
is appropriate for application at all levels of 
the business, including Board and senior 
management appointments and succession 
planning. Further detail on the Group’s equality 
and diversity policy is provided on page 71.

Activities
The Committee had two scheduled meetings 
in 2021. 

At the meeting held in February 2021, the 
findings of the internal Board evaluation in 
respect of FY20 were considered and the 
resulting actions, as reported in the 2020 
Annual Report, were agreed. 

At the meeting held in September 2021, people 
and workforce engagement were discussed, with 
a particular focus on wellbeing, given the ongoing 
impact of COVID-19 and many colleagues 
working from home and/or being affected 
by illness themselves or of family members.

The actions for 2021 agreed by the Committee 
have been reviewed by the Committee and also 
by the Board, noting in particular as follows:

 – Specialist expertise – the Committee 

was satisfied that there is a good blend of 
specialist skills across the business and an 
independent IT audit undertaken during the 
year had been useful in identifying some 
development opportunities.

 – Succession planning – the Committee 

noted that the People process had 
recommenced, which includes Leadership 
Development and Apprenticeship 
programmes, leading to more internal 
promotions.

 – Colleague and stakeholder engagement 
– the Committee had been impressed with 
the number and quality of activities which 
had taken place throughout the year, with a 
strong focus on colleague wellbeing.

56

HSS Hire Group plc 
Annual Report and Financial Statements 2021

AUDIT COMMITTEE REPORT

DEAR SHAREHOLDER

On behalf of the Audit Committee 
(the Committee), I am pleased to 
present our report for the 2021 
financial year. 

The Committee has reviewed the contents 
of the 2021 Annual Report and Accounts and 
advised the Board that it considers the Report 
to be fair, balanced and understandable, and 
provides the information necessary for readers 
to assess the Company’s position and 
performance, business model and strategy.

It has been a busy year for the Committee as the 
wider economy recovered from the more severe 
COVID-19 lockdowns and restrictions imposed 
during 2020 and HSS returned to pre-pandemic 
levels of revenue. Alongside the recovery, HSS 
has also delivered the remaining elements of its 
2017 strategy, including reducing non-IFRS 16 
net debt leverage to 0.8x following the improved 
performance of the Group, ongoing working 
capital management and strategic divestitures of 
Laois Hire Services Limited (Laois) and All 
Seasons Hire Limited (ASH); all of which enabled 
the successful refinancing in November 2021. 
The Committee also continued to fulfil its core 
areas of responsibility.

Core activities
The Committee met six times in 2021. 
All meetings were conducted via video 
conference call in light of COVID-19 restrictions, 
although the Committee plans to meet in 
person during 2022. All members attended 
the 2021 meetings.

The Committee’s core activities during 2021 
included, and will include in 2022:

 – reviewing and challenging management’s 
assumptions and enhancing disclosure in 
areas of judgement and estimates within the 
notes to the Financial Statements;

 – establishing that the Annual Report, taken as 
a whole, is fair, balanced and understandable 
via review of the document and gaining an 
understanding as to how it was completed;

 – reviewing internal control systems and 

policies;

 – regular review of the work and findings of the 

internal audit function;

 – considering risk management systems;

 – reviewing the risk register; and

FY21 has been 
another busy year 
for the Committee 
given the strong 
recovery of the 
business and high 
level of strategic 
progress made.” 

Ad hoc activities
Specific additional work streams undertaken 
by the Committee during the year and up to 
accounts approval included: 

 – COVID-19 – although the impact of the 

pandemic has reduced in the year, work 
has been required to ensure the ongoing 
situation is properly considered in the 
accounting and disclosures as well as 
changes to risk assessments as we 
progressed through the year;

 – Builders Merchant review – the Builders 

Merchant network is now a significant part of 
HSS’s operating model (see pages 14 to 15) 
and the Committee conducted a review of 
the partner selection process, new location 
set-up process and ongoing auditing of each 
site and was pleased to note the robustness 
of processes and controls in place;

 – detailed review and challenge to ensure 
robustness of going concern modelling 
throughout the year (see next page);

 – monitoring the implementation of IFRS 16 

Leases which the Group adopted in the 2020 
Annual Report and Accounts;

 – consideration of anti-theft technology with 
regard to protecting the Group’s hire fleet;

 – reviewing the accounting treatment of the 

Group’s refinance in November;

 – participating in the third party reviews of the 

Group’s cyber security policies and 
procedures;

 – meeting with the external auditor, agreeing its 

 – review of a three-year plan for the Internal 

audit plan and assessing its findings.

Audit function; and

 – reviewing the Group’s accounting treatment 
related to the disposals of Laois and ASH 
announced in April and September 
respectively.

Doug Robertson
Committee Chairman

Roles and responsibilities
The Committee has responsibility for 
overseeing the financial reporting and 
internal financial and risk management 
controls of the Company, as well as 
maintaining an appropriate relationship 
with the external auditor and reporting 
its findings and recommendations to 
the Board.

The Committee’s full terms of reference can 
be found on the Company’s website at 
www.hsshiregroup.com/investor-relations/
corporate-governance. Its key 
responsibilities include:

 – receiving and reviewing the Annual 

Report and Accounts, half-year Financial 
Statements and all related public 
financial announcements, and advising 
the Board on whether the Annual Report 
and Accounts are fair, balanced and 
understandable;

 – receiving and reviewing reports from the 

external auditor;

 – monitoring the external auditor’s 

effectiveness and independence and 
approving its appointment and its terms 
of engagement;

 – monitoring the effectiveness of the 
Group’s risk management system;

 – reviewing the effectiveness of the 

Group’s system of internal financial 
controls and internal control and 
compliance systems, in relation to the 
financial reporting process (see page 57) 
and advising the Board as appropriate; 
and

 – overseeing the Group’s procedures 

for detecting fraud and whistleblowing 
arrangements.

Governance

HSS Hire Group plc 
Annual Report and Financial Statements 2021

57

External financial reporting
The Committee is responsible for monitoring and 
reviewing the Financial Statements and reviewing 
compliance with legal, regulatory and statutory 
requirements, giving due consideration to the 
provisions of the QCA Code.

The Committee reviewed the annual and interim 
Financial Statements along with trading and 
market updates released during the year. 
This year there was an additional spotlight 
on the disposals of Laois and ASH and on the 
appropriateness of estimates and judgements 
as well as the following significant areas:

 – hire stock existence and valuation;

 – carrying value of goodwill and other 

intangible and tangible assets;

 – revenue recognition – cut-off, sales rebate 

and credit note provisions; 

 – debtor recoverability, particularly in light of 

COVID-19;

 – property accounting including onerous 
contract and dilapidations provisions;

 – share option schemes and management 

incentives generally;

 – capitalisation of IT development;

 – management assessment of going concern; 

 – Environmental, Social and Governance 

factors;

 – exceptional items; and

 – IFRS 16 Leases.

These areas are identified as significant due 
to their complexity, size, level of judgement 
required and/or potential impact on the 
Financial Statements and our strategy.

An overview of each of these areas is set 
out below:

Hire stock existence and valuation
Rental income earned on materials and 
equipment held for hire which is owned by the 
Group (hire stock) remains a large component 
of the Group’s revenues. As such, the existence 
of hire stock is important to the ongoing ability 
of the Group to generate revenue from its assets. 
Certain of the Group’s funding arrangements are 
also linked to specific assets or asset classes. 
The Committee has therefore given careful 
consideration to the controls in place to verify 
the physical existence and appropriate valuation 
of hire stock together with the processes for 
verifying the reliability of the accounting 
systems and records, and has concluded 
that appropriate systems are in place.

Carrying value of goodwill and other 
intangible and tangible assets
The carrying value of goodwill, intangible and 
tangible assets was tested as part of year-end 
reporting. At the interim reporting date the 
Committee concluded a full review was not 
required given the recovery of the Group’s 
Revenue and profit since the last review which 
was conducted at year-end 2020.

The Group’s methodology has been consistent 
with that used in 2020 and applied to individual 
cash generating units, taking account of market 
outlook, risk-adjusted discounted future cash 
flows, sensitivities and other factors which may 
have a bearing on impairment considerations. 
Of note this year is the impact of the ASH 
disposal as ASH comprised a CGU in its own 
right, which has consequently been removed 
leaving two CGUs – HSS Core and Power 
Generation. As a result of this work, the 
Committee has concluded that no impairments 
are required to goodwill or intangibles and that 
the impairment provisions made related to 
tangible assets are appropriate.

Revenue recognition – cut-off, sales rebates 
and credit note provisions
The Committee examined the procedures and 
controls in place to ensure that the reporting 
and recognition of revenue, especially for open 
hires over the year-end, and also the 
recognition of any revenue-related rebate 
accruals or credit note provisions, is appropriate 
and complete. The Committee also considered 
the requirements of IFRS 15 Revenue from 
Contracts with Customers as part of its review 
of revenue recognition and the approach to 
provisioning as part of its assessment of the 
FY21 results. Following these reviews, the 
Committee has concluded that the procedures 
and controls are adequate.

Debtor recoverability, particularly in light 
of COVID-19
The Committee reviewed the methodology 
and judgements applied to arriving at the 
Group’s expected credit loss provisions in 
relation to Trade debtors and Accrued income, 
and in particular the additional risk weighting 
applied to historical loss rates to allow for 
management’s expectation that customer 
defaults driven by the impact of COVID-19 on 
the economy have not yet peaked. 
The Committee also reviewed the disclosures 
made in this regard.

Property accounting including onerous 
contract and dilapidation provisions
2021 has seen the Group be very successful 
in its efforts to surrender the remaining dark 
stores following the decision to permanently 
close 134 branches announced in October 
2020. Associated right-of-use assets were 
fully impaired in 2020 however significant lease 
liability and onerous contract cost provisions 
were carried forward into 2021. During the 
year 66 properties were surrendered resulting in 
material releases of lease liability and 
associated onerous property cost and 
dilapidations provisions. The Committee 
reviewed with management the impact of 
these surrenders within the FY21 Financial 
Statements. The significantly lower remaining 
onerous contract (non-lease) and dilapidations 
provisions were reviewed, including the 
estimates and judgements applied by 
management in assessing the existence and 
level of provision. The Committee assesses 
that the approach adopted is reasonable.

Share option schemes and management 
incentives generally
During the year the Group has made new 
awards of restricted stock to certain senior 
managers, and announced the inception of a 
value creation plan for the Executive Directors. 
In addition a retention scheme has been 
implemented for Directors and senior managers 
to secure the resource required to deliver the 
next set of strategic initiatives. A 2019 option 
based long-term incentive scheme remains 
in flight (refer to the Director’s Remuneration 
Report on pages 66 to 69 for further details). 
The Committee has reviewed the accounting 
and disclosures made with regard to incentive 
schemes and concluded that these 
are appropriate.

Capitalisation of IT development
The Group has significantly increased its 
investment in internally-generated software 
with the development of Brenda and HSS 
Pro as well as ongoing improvements to 
HSS.com. The Committee scrutinised the 2021 
capitalisation for these and other projects and 
concluded that the treatment was appropriate.

Management assessment of going concern
Once again the Committee has spent a 
significant amount of time in FY21 reviewing 
and challenging the Group’s forecasts and 
advising the Board on going concern 
throughout the year, particularly when 
approving the interim Financial Statements 
and entity statutory accounts. The risk 
presented by ongoing waves of COVID-19 
and possible restrictions means that forecasts 
have been kept under constant review.

58

HSS Hire Group plc 
Annual Report and Financial Statements 2021

AUDIT COMMITTEE REPORT continued

Completion of 
a capital raise 
in December 
2020 significantly 
improved the 
Group’s liquidity and 
net debt, and this, 
combined with cash 
generated from 
strategic disposals 
and improved 
trading in 2021, 
meant the Group 
was able to repay 
debt and refinance 
in November at 
a significantly lower 
interest cost.” 

The completion of a capital raise in December 
2020 significantly improved the Group’s liquidity 
and net debt, and this, combined with cash 
generated from strategic disposals and 
improved trading in 2021, meant the Group was 
able to repay debt and refinance in November 
at a significantly lower interest cost. As at 
1 January 2022, the Group’s financing 
arrangements include a fully drawn senior 
finance facility of £70.0m, an undrawn revolving 
credit facility of £17.2m and undrawn overdraft 
facilities of £6.0m. Cash at the balance sheet 
date was £42.3m providing liquidity headroom 
of £65.5m (FY20: £103.6m). Both the senior 
finance facility and revolving credit facility 
are subject to net debt leverage and interest 
cover financial covenant tests every quarter. 
At the financial year-end the Group had 
44% and 49% headroom against these 
covenants respectively.

With regard to the assessment of going 
concern, the Committee has reviewed the 
Group’s cash flow forecasts, taking into 
account strategic initiatives and sensitivity 
analysis based on reasonably possible changes 
in trading performance. The Group’s base case 
for the 12 months to 29 April 2023 assumes a 
continued recovery of revenue during 2022. 

The Board has considered various downside 
scenarios including a ’reasonable worst case’ 
driven by lower than forecast market growth 
rates, the loss of a major customer contract, 
increased inflationary pressures and an 
increase in debtor days. In addition, it assumes 
that continued strategic investment in 
technology does not deliver the expected uplift 
in revenue. This reasonable worst-case 
scenario has been modelled without mitigating 
actions and, despite this, the Group is forecast 
to maintain headroom against its working 
capital requirements and financial covenants 
within the assessment period. 

These facts reinforce that it is appropriate to 
adopt the going concern assumption in the 
preparation of the accounts.

Environmental, Social and 
Governance factors
As is noted below, the Committee reviewed the 
Group’s position on the risk presented by ESG 
factors generally, but also with regard to 
financial reporting matters.

Exceptional items
The Committee reviewed with management 
the expenses classified as exceptional during 
the year. Exceptional items included the release 
of liabilities related to dark stores and costs 
associated with the Group’s restructure into 
two new divisions – HSS Pro Service and HSS 
Operations – as well as the strategic disposals 
of Laois and ASH and refinancing costs. 
The Committee concluded that, given the size 
and nature of these items, and the associated 
disclosures in the notes to the accounts, the 
approach adopted in respect of exceptional 
items is appropriate.

IFRS 16 Leases
IFRS 16 Leases was adopted by the Group 
during 2020. IFRS 16 is a complicated standard 
and HSS has a large number of leases creating 
material positions on the balance sheet. 
The complexity was amplified following the 
material restructuring of the Group’s branch 
network and successful surrender of the 
majority of sites. As such IFRS 16 remains a 
significant area in the Annual Report going 
forward. The Committee has reviewed the 
Group’s accounting and disclosures related 
to IFRS 16 as well as the finalisation of 
implementing IFRS 16 in the Group’s 
primary ledgers.

FRC review of 2020 Annual Report and 
Accounts
In November 2021 the Company received a 
letter from the Financial Reporting Council 
(FRC) which made enquiries related to a 
number of disclosures in the 2020 Annual 
Report and subsequent updates in the 2021 
interim results. The FRC’s questions focused 
mainly on the accounting treatment and 
disclosures arising from the Group’s decision 
to permanently close 134 locations in October 
2020 as part of the Group’s acceleration of 
strategy (as explained in the 2020 Annual 
Report) and the subsequent success 
in surrendering dark stores as well as 
the disclosure of impairment loss on 
trade receivables. 

The FRC highlighted that the impairment loss 
on trade receivables should be separately 
disclosed on the face of the Consolidated 
Income Statement. Previously it was included 
within administration expenses. The figure is 
now shown separately with no impact on profit. 
In addition, certain other disclosures in the 
notes to the financial statements have been 
enhanced to provide greater clarity for readers 
of the Annual Report and Accounts. 

The FRC closed its enquiry in February 2022.

Scope and limitations of the FRC’s review
The Company recognises that the FRC’s review 
was based on the Annual Report and Accounts 
for the year ended 26 December 2020 and did 
not benefit from detailed knowledge of the 
Company’s business or an understanding of 
the underlying transactions entered into. 
The FRC’s review provides no assurance that 
the Company’s Annual Report and Accounts 
are correct in all material respects; the FRC’s 
role is not to verify the information provided but 

Governance

HSS Hire Group plc 
Annual Report and Financial Statements 2021

59

to consider compliance with reporting 
requirements. The FRC’s letters are written 
on the basis that it (and its officers, employees 
and agents) accepts no liability for reliance 
on them by the Company or any third party, 
including but not limited to investors 
and shareholders.

External auditor
The Committee oversees the Group’s 
relationship with BDO and formally reviews the 
relationship, policies and procedures to ensure 
its independence. BDO also reports to the 
Committee on the steps it has taken through 
the year to safeguard its independence and to 
comply with the relevant professional and 
regulatory requirements. The BDO partner in 
charge of the audit is Sophia Michael. She has 
held the role for three years (including FY21). 
The maximum term for which a partner in 
charge can perform the role is five years.

BDO has been auditor to certain companies 
within the Group for 17 years since its 
appointment in respect of the 2004 year-end, 
with the lead audit partner being rotated on a 
regular basis, most recently in 2019 as noted 
above. The last tender for the audit of HSS 
Hire Service Group Limited and its subsidiaries 
occurred in 2005.

BDO has been auditor to the Public Interest 
Entity, HSS Hire Group plc, for six years, 
following its incorporation in January 2015. 
It is the Group’s intention to put the audit out to 
tender at least once every ten years. 
The Company has therefore complied with the 
relevant provisions of the Competition and 
Markets Authority Final Order on the statutory 
audit market and the Statutory Auditors and 
Third Country Auditors Regulations 2016 (SI 
2016/649) and the transitional arrangements 
therein for the year ended 1 January 2022.

During the year, the Committee has reviewed 
and agreed the scope of BDO’s work, its audit 
fees and terms of engagement for the half-year 
interim results review and full-year FY21 audit. 
The fees for both audit and non-audit services 
paid to BDO are set out in note 9 to the 
Financial Statements.

The Committee also reviewed the 
effectiveness of the external audit process 
during the year. This assessment was based 
on the Committee’s interaction with BDO at 
Committee meetings, during separate meetings 
between the Audit Committee Chair and Audit 
Partner and through feedback from the Group 
Finance team on its interaction with BDO. 
As a result of this exercise, the Committee has 
satisfied itself that BDO continues to provide an 
effective external audit service to the Company 
and its subsidiaries and the Committee has 
made a recommendation to the Board that 
a resolution for the re-appointment of BDO 
be proposed at the AGM.

Non-audit work and independence
The Committee maintains a policy for non-audit 
services provided by the Group’s external 
auditor which segregates services into 
Permitted Engagements, Excluded 
Engagements and Potential Engagements. 
The policy is available on the Group’s website 
at www.hsshiregroup.com/investor-relations/
corporate-governance. The policy is designed 
to ensure that in the event the Group’s external 
auditor is engaged to provide non-audit 
services the provision of those services does 
not impair, nor can it be seen to impair, the 
external auditor’s independence and objectivity. 

During 2021, BDO provided non-audit-related 
services to the Group; these totalled £39,000 
representing 5.2% of the total fees payable 
to BDO. The non-audit fees mainly relate 
to reviewing and agreeing the Group’s 
responses to the FRC enquiries noted above. 
Notwithstanding the non-audit fees, the 
Committee concluded that the independence 
of the external auditor has not been 
compromised in any way.

Risk management and internal controls
An overview of the Company’s approach to risk 
management and internal controls through 
2021, together with a summary of the principal 
risks facing the Group, is provided on pages 30 
to 34.

During 2021, the Committee reviewed the 
overall risk management and internal control 
framework, the work and role of the internal 
audit team and the underlying process for 
capturing and reporting risk and control data. 
This assessment was assisted through the 
provision of various documents through the 
year by the Chief Financial Officer, Risk and 
Assurance Director and other senior personnel 
in the head office functions. These documents 
included but were not limited to: quarterly 
risk management summary documents, 
which assess any changes in risk profiles, 
descriptions and ratings through the year; 
and quarterly summaries of work completed 
and work planned by the internal audit team, 
assessing both areas of risk and the existing 
controls in place. In addition, the Committee 
has completed a review of the three-year plan 
for the internal audit function to ensure that 
it continues to cover the full scope of HSS 
activities business and wider environment 
continue to develop.

It is pleasing to note that the Group continued 
to have a sharp focus on the management of 
risk in the year. The impact of COVID-19 
receded and the Group’s success in 
completing strategic objectives strengthened 
the financial footing of the business. 
The potential impact of Environmental, Social 
and Government factors has resulted in a new 
key risk being identified and the Group has split 
out Safety from Legal and Regulatory risk. 
The Committee has kept itself abreast of 
developments in both areas, and supported the 
focus on these important topics.

As a result of this review, and the work streams 
undertaken through the year, the Committee 
has satisfied itself that the Group has an 
appropriate risk management and internal 
control framework in place. This work will 
continue in 2022.

Following the year-end, the Committee 
has considered the impact of the war in 
Ukraine – from a risk management and 
disclosure perspective.

Financial reporting and preparation 
of accounts
The main features of the Group’s risk 
management and internal controls in respect 
of financial reporting and the preparation of 
accounts are:

 – a comprehensive annual business planning 
and budgeting process, subject to Board 
approval, through which risks are identified 
and considered;

 – a single financial reporting system within 
which actual and forecast results are 
compared with approved budgets on a 
monthly basis and reviewed by the Board;

 – Group accounting policies, which are 

regularly reviewed and reported against 
at Audit Committee; and

 – an investment evaluation process to ensure 
capital expenditure is properly approved.

Whistleblowing
The Committee believes that appropriate 
arrangements and policies are in place to 
facilitate the proportionate and independent 
investigation and implementation of appropriate 
follow-up action, in relation to confidential 
concerns raised by staff via the whistleblowing 
process (see page 53). The Committee 
confirmed the steps taken to ensure awareness 
of the policy and process across the business 
remained in place and conducted a review of 
the Group’s whistleblowing register.

Meeting schedule
The Committee meets at least four times a year 
at appropriate times in the financial reporting 
and audit cycle. Additional meetings can be 
scheduled where deemed necessary by the 
Chairman. The external auditor, Chief Financial 
Officer and Risk and Assurance Director are 
normally invited to attend a number of these 
meetings. Other members of the senior 
management team attend as invited and 
as appropriate to the content matter 
being discussed.

Doug Robertson
Committee Chairman

60

HSS Hire Group plc 
Annual Report and Financial Statements 2021

INTRODUCTION TO DIRECTORS’ REMUNERATION REPORT

Amanda Burton
Chair of the Remuneration Committee

Roles and responsibilities
Committee membership
The Committee’s full terms of reference can 
N  Nomination Committee
be found on the Company’s website at 
A   Audit Committee
www.hsshiregroup.com/investorrelations/
R   Remuneration Committee
corporategovernance.
M  Market Disclosure Committee
    Committee Chair
The key responsibilities include:

 – determining the Company’s policy on 

remuneration of Executive Directors and 
other senior management to support 
sustainable growth

 – ensuring the Company complies with 
disclosure requirements of the QCA

DEAR SHAREHOLDER

I am pleased to present, on 
behalf of the Board, our Directors’ 
Remuneration Report in respect 
of the year ended 1 January 2022, 
which comprises three sections:

 – This annual statement

 – The Group’s Directors’ Remuneration Policy 

(the Policy)

 – The Annual Report on Remuneration, which 
provides details of the amounts earned by 
Directors in respect of FY21 and 
remuneration for FY22

This is the first Directors’ Remuneration Report 
to be presented following the Company’s 
transition from the Main Market to AIM. As an 
AIM company, we are no longer subject to the 
remuneration reporting regulations of fully listed 
UK companies, and therefore the disclosures in 
this Report are provided on a voluntary basis. 
In preparing this Report, we have taken into 
account the remuneration reporting regulations 
and guidance from the QCA. 

We believe that our shareholders should 
continue to have ‘a say on executive pay’. 
Therefore, in line with good governance for 
AIM companies, the Directors’ Remuneration 
Report is subject to an advisory vote at the 
2022 AGM.

The Committee’s terms of reference can 
be found on the Company’s website at 
https://www.hsshiregroup.com/investor-
relations/corporate-governance. 

Ensuring a reward 
strategy that 
supports short, 
and long-term 
sustainable 
growth.” 

Review of the Policy 
Our current Policy was approved by 
shareholders at the 2019 AGM and later 
amended at the 2020 AGM (receiving a vote 
in favour of 99.98% and 99.99% respectively), 
and is reaching the end of its three-year term. 
A new Policy will therefore be subject to 
shareholder approval at the 2022 AGM, as 
part of an advisory vote on the 2021 Directors’ 
Remuneration Report.

There are two key changes to the Policy 
as follows:

 – The Executive Directors will not participate in 
any new long-term incentive arrangements 
during the three-year Policy period. 
This reflects their participation in the Value 
Creation Plan as announced on 25 February 
2021, further information in relation to which 
is set out on page 67. 

 – Under the current Policy, Executive Directors 

are required to defer any annual bonus 
earned in excess of 50% of the maximum 
award into shares for a two year-period. 
Taking into account AIM market practice and 
the maximum annual bonus opportunity 
(100% of salary), the Committee has agreed 
that any bonus earned under the Policy will 
be paid fully in cash. The Committee has also 
agreed that the FY21 bonus will be paid fully 
in cash.

Governance

HSS Hire Group plc 
Annual Report and Financial Statements 2021

61

Colleague engagement
With our colleagues at the heart of 
our business, we believe that colleague 
engagement is key to our success and we have 
continued to build on our colleague voice and 
feedback channels to ensure wider workforce 
remuneration is considered when determining 
executive pay. A colleague dashboard that 
provides key information on workforce 
demographics and wider workforce pay and 
reward is reviewed annually by the Committee. 

Conclusion
We aim to provide clear and transparent 
reporting on executive remuneration, taking into 
account good governance practice amongst 
larger AIM listed companies. I look forward to 
receiving your support at our 2022 AGM, where 
I will be available to respond to any questions 
shareholders may have on this Directors’ 
Remuneration Report or in relation to any 
of the Committee’s activities.

Amanda Burton 
Chair of the Remuneration Committee

27 April 2022

ESA Plan
The Committee believes that the Executive 
Directors have performed exceptionally well 
since their respective appointments, making 
significant progress towards the turnaround 
of the business. Performance-based long-term 
incentive awards were granted in FY17 and 
FY18, which were capable of vesting 
following FY20 and FY21, subject to stretching 
performance targets. Despite best efforts, 
the targets were not achieved and the awards 
have lapsed in full. Therefore, in order to 
recognise their performance and to continue 
to incentivise them, Steve Ashmore and Paul 
Quested were granted one-off awards under 
an Existing Schemes Award Plan (ESA Plan) on 
25 February 2021. The Committee consulted 
with the Company’s three major shareholders 
on the terms of the awards. Further information 
is set out on page 67.

Reward for FY22
Executive Director salaries
In line with the salary review timetable for 
all other employees, the Executive Directors’ 
salaries will be reviewed during June 2022, 
with any changes taking effect from 1 July 
2022. Any increase is expected to be modest 
and will be in line with the range of salary 
increases awarded to other colleagues in 
the Group. 

Incentive arrangements
No changes are proposed to the maximum 
opportunity of the annual bonus, which will 
remain at 100%. The bonus will be subject to 
Adjusted EBITA performance, core hire rental 
revenue, the reduction of overdue debt and the 
reduction of RIDDORs. 

We will be evolving our Environmental, Social 
and Governance (ESG) strategy during 2022. 
As part of this process, the Committee will 
consider how ESG performance will be 
incorporated within the FY23 annual bonus. 
Similar to previous years, and as noted above, 
the FY22 annual bonus will incorporate 
Health and Safety performance (through 
RIDDOR targets). 

As noted above, the Executive Directors will 
not be granted any long-term incentive 
arrangements during FY22.

FY21 salary increase 
Executive Directors received a 2% salary 
increase effective from 1 July 2021, in line with 
the average increase for the wider workforce. 
Non-Executive Directors also received a 2% 
salary increase. 

FY21 performance and variable 
pay outcome 
The FY21 annual bonus was subject to 
Adjusted EBITDA (50% weighting), core hire 
rental revenue growth (20%), Net Leverage 
Ratio (net debt/Adjusted EBITDA) performance 
(20%), and a RIDDOR target (10%). 
Furthermore, payment of any bonus was 
subject to the achievement of a threshold 
Adjusted EBITDA target.

Performance in FY21 was excellent with 
revenue back to pre-pandemic levels and 
adjusted EBITDA up 17.1% on 2020. RIDDORs, 
at 5, were up on the prior year but under target 
despite the increased operations. All measures 
reached the stretch target and as a result 
maximum payout was achieved (refer to page 
66 for details).

Long-term incentive awards were granted to 
the Executive Directors on 8 October 2018 
(FY18 LTIP awards) and 4 June 2019 (FY19 
LTIP awards). 

The FY18 LTIP awards were structured as 
market value share options, which would vest 
subject to the achievement of challenging share 
price performance targets over a four-year 
period through to the end of FY21. The share 
price targets were not achieved and therefore 
the awards have lapsed in full. 

The FY19 LTIP awards were structured as 
nil-cost share options, which would vest subject 
to the achievement of Adjusted EPS and ROCE 
performance targets over a three-year period 
through to the end of FY21. The Executive 
Directors waived their entitlement to the FY19 
LTIP awards in light of being granted an Existing 
Schemes Award. Further information is set 
out below.

VCP awards
As disclosed in our 2020 Directors’ 
Remuneration Report, in light of the Company’s 
admission to AIM, the Committee undertook 
a review of incentive arrangements for the 
Executive Directors. As part of the review, the 
Committee consulted with the Company’s three 
largest shareholders (who held 77.12% of the 
Company’s shares at the time the awards were 
granted) who supported the implementation 
of a Value Creation Plan (VCP). Awards were 
granted to Executive Directors under the VCP 
on 25 February 2021 and further information 
is set out on page 67.

62

HSS Hire Group plc 
Annual Report and Financial Statements 2021

DIRECTORS’ REMUNERATION POLICY

Policy table for Executive Directors

Component

Base salary

Purpose and link 
to strategy

To provide a 
competitive base 
salary for the market in 
which the Group 
operates to attract and 
retain Executives of a 
suitable calibre.

Operation

Salaries are usually reviewed 
annually taking into account a 
number of factors, including 
(but not limited to):

 – underlying Group 
performance;

 – role, experience and 

individual performance; 

 – competitive salary levels and 

market forces; and

 – pay and conditions elsewhere 

in the Group.

Benefits

To provide broadly 
market competitive 
benefits as part of the 
total remuneration 
package.

Executive Directors receive 
benefits in line with market 
practice, and these include life 
insurance, private medical 
insurance, company car or car 
allowance and, where relevant, 
relocation expenses.

Other benefits may be provided 
based on individual 
circumstances. These may 
include, for example, travel 
expenses. 

Performance 
measures

Not applicable.

Not applicable.

Maximum  
opportunity

While there is no maximum 
salary, increases will normally 
be in line with the range of 
salary increases awarded (in 
percentage of salary terms) to 
other employees in the Group. 

Salary increases above this level 
may be awarded to take 
account of individual 
circumstances, such as, but not 
limited to:

 – where an Executive Director 
has been promoted or has 
had a change in scope or 
responsibility;

 – an individual’s development 
or performance in role (e.g. 
to align a newly appointed 
Executive Director’s salary 
with the market over time);

 – where there has been a 

change in market practice; or

 – where there has been a 

change in the size and/or 
complexity of the business.

Increases may be implemented 
over such time period as the 
Committee deems appropriate.

Whilst the Committee has not 
set an absolute maximum on 
the level of benefits Executive 
Directors may receive, the value 
of benefits is set at a level which 
the Committee considers to be 
appropriately positioned taking 
into account relevant market 
levels based on the nature and 
location of the role and 
individual circumstances.

Governance

HSS Hire Group plc 
Annual Report and Financial Statements 2021

63

Component

Retirement 
benefits

Purpose and link 
to strategy

To provide an 
appropriate level of 
retirement benefit (or 
cash allowance 
equivalent).

Annual 
bonus 

Rewards performance 
against targets which 
support the strategic 
direction of the Group.

Operation

Executive Directors are eligible to 
participate in the Group defined 
contribution pension plan. 
In appropriate circumstances, 
such as where contributions 
exceed the annual or lifetime 
allowance, Executive Directors 
may be permitted to take a 
cash supplement instead of 
contributions to a pension plan.

Awards are based on 
performance (typically 
measured over a financial year) 
against key financial targets 
and/or the delivery of strategic/
individual objectives. 

For up to two years following 
the payment of a bonus award, 
clawback provisions will apply 
such that the Committee may 
require the repayment of some 
or all of the award in the 
circumstances set out at 
the foot of this table.

The Committee has discretion 
to amend the pay-out should 
any formulaic output not reflect 
the Committee’s assessment 
of overall business performance 
over the performance period.

Maximum  
opportunity

Maximum contribution is 10% 
of salary. 

Performance 
measures

Not applicable.

Maximum annual bonus 
opportunity is 100% of salary.

Targets are set 
annually reflecting 
the Company’s 
strategy and 
aligned with key 
financial, strategic 
and/or individual 
targets. 

At least 75% of the 
annual bonus is 
assessed against 
key financial 
performance 
measures of the 
business and the 
balance may be 
based on 
non-financial 
strategic/personal 
objectives.

Shareholding guidelines
In order to further align the Executive Directors’ 
long-term interests with those of shareholders, 
share ownership guidelines are in place that 
expect the CEO and other Executive Directors 
to build up and maintain (as relevant) a 
shareholding in the Company equivalent in value 
to 200% and 125% of annual salary respectively. 

Existing arrangements
The Committee reserves the right to settle the 
vesting of existing arrangements, which includes:

 – Awards granted to Executive Directors under 
the Value Creation Plan on 25 February 2021.

 – Awards granted to Executive Directors under 

the Existing Schemes Award Plan on 
25 February 2021.

 – Restricted share awards granted to 
Executive Directors on 2 July 2020.

Circumstances in which malus  
and/or clawback may apply
 – A material misstatement of the Group’s 

financial results;

 – An error in the information or assumptions on 

which the award was granted or vests 
including an error in assessing any applicable 
performance conditions;

 – A material failure of risk management by the 

Group;

 – Serious reputational damage to the Group;

 – Material corporate failure; or

 – Material misconduct on the part of the 

participant.

Explanation of performance 
measures chosen
Performance measures are selected that 
are aligned with the performance of the 
Group and the interests of shareholders. 
Stretching performance targets are set each 
year for the annual bonus. When setting these 
performance targets, the Committee will take 
into account a number of different reference 
points, which may include the Company’s 
business plans and strategy and the economic 
environment. Full vesting will only occur for 
what the Committee considers to be 
stretching performance. 

 
64

HSS Hire Group plc 
Annual Report and Financial Statements 2021

DIRECTORS’ REMUNERATION POLICY continued

Policy table for Non-Executive Directors

Purpose and link to strategy

Approach of the Company

Non-Executive Directors’ 
fees are set at a level that 
reflects market conditions 
and is sufficient to attract 
individuals with appropriate 
knowledge and experience.

Fees are normally reviewed annually.

Fees paid to the Chairman are determined by the Committee. Fees paid to other Non-Executive Directors for their 
services are approved by the Board. Fees may include a basic fee and additional fees for further responsibilities 
(for example, chairmanship of board committees or holding the office of Senior Independent Director). 

Typically, any fee increase will be in line with the wider workforce. Fee increases may be awarded above this 
level in certain circumstances such as (but not limited to):

 – where there has been a change in market practice;

 – where there has been a change in the size and complexity of the Company; or

 – where there has been an increase in the Non-Executive Director’s time commitment to the role.

Overall fees paid to Non-Executive Directors will remain within the limits set by the Company’s Articles 
of Association.

Non-Executive Directors cannot participate in any of the Company’s share schemes or annual bonus and are 
not eligible to join the Company’s pension scheme. Non-Executive Directors may be eligible to receive benefits 
such as the use of secretarial support, travel costs or other benefits that may be appropriate.

Policy for the remuneration of 
employees more generally
The Remuneration Policy applied to the 
Executive Directors and Senior Leadership 
Team is similar to the policy for the wider 
management team and senior functional 
colleagues in that a significant element of 
remuneration is dependent on Company and 
individual performance and all are typically 
working towards the same financial measures 
under the annual bonus. The key principles 
of the remuneration philosophy are applied 
consistently across the Group below this 
level, taking into account seniority and 
market practice.

Base salaries are reviewed annually and 
increases become effective from 1 July. 
The Committee is kept informed of salary 
increases across the wider workforce.

Recruitment remuneration
The policy aims to facilitate the appointment 
of individuals of sufficient calibre to lead the 
business and execute the strategy effectively for 
the benefit of shareholders. When appointing a 
new Executive Director, the Committee seeks 
to ensure that arrangements are in the best 
interests of the Company and not to pay more 
than is appropriate.

The Committee will take into consideration a 
number of relevant factors, which may include 
the calibre of the individual, the candidate’s 
existing remuneration package, and the specific 
circumstances of the individual including the 
jurisdiction from which the candidate 
was recruited.

The Committee will typically seek to align the 
remuneration package with the above Policy. 
The Committee may include other elements 
of pay which it considers are appropriate, 
where the Committee believes there is a need 
to do so in the best interests of the Company 
and shareholders.

The Committee may make payments or awards 
in respect of hiring an employee to ‘buyout’ 
remuneration arrangements forfeited on leaving 
a previous employer. When doing so the 
Committee will take account of relevant factors 
including any performance measures attached 
to the forfeited arrangements and the time over 
which they would have vested. The Committee 
will generally seek to structure buyout awards 
or payments on a like-for-like basis to the 
remuneration arrangements forfeited. 

Fees payable to a newly-appointed Chairman 
or Non-Executive Director will be in line with the 
fee policy in place at the time of appointment.

Service contracts
Executive Directors’ service contracts are 
on a rolling basis and may be terminated 
on 12 months’ notice by the Company or the 
Executive. Service contracts for new Executive 
Directors will not exceed 12 months’ notice by 
the Company.

All Non-Executive Directors have fixed-term 
agreements with the Company of no more than 
three years. 

Governance

HSS Hire Group plc 
Annual Report and Financial Statements 2021

65

Details of the Directors’ service contracts and notice periods are set out below:

Name

S Ashmore

P Quested

A Peterson 

A Burton

D Robertson

T Sweet-Escott(2)

Date of initial 
appointment

Expiry of 

current term Notice period

1 June 2017

22 August 2016

9 February 2015

9 January 2015

9 January 2015

9 January 2015

N/A(1)

N/A(1)

2 years

2 years

2 years

2 years

12 months

12 months

N/A

N/A

N/A

N/A

(1)  Executive Directors’ service contracts are on a rolling basis and have no defined expiry date.
(2)  Under the Relationship Agreement, Exponent is able to appoint a Non-Executive Director to the Board for so long as the Exponent shareholders are entitled to exercise 

or to control the exercise of 10% or more of the votes able to be cast on all or substantially all matters at general meetings of the Company. Mr Sweet-Escott is 
Exponent’s current appointee.

Payments for loss of office
The principles on which the determination of payments for loss of office will be approached are set out below:

Policy

Payment in lieu of notice

The Company has discretion to make a payment in lieu of notice. Such a payment would include salary and 
compensation for benefits and pension contributions for the unexpired period of notice. 

Annual bonus

Mitigation

Other payments

Existing awards

This will be at the discretion of the Committee on an individual basis and the decision as to whether or not to 
award an annual bonus award in full or in part will be dependent on a number of factors, including the 
circumstances of the individual’s departure and their contribution to the business during the annual bonus 
period in question. Any annual bonus award amounts paid will normally be pro-rated for time in service during 
the annual bonus period and will, subject to performance, be paid at the usual time (although the Committee 
retains discretion to pay the annual bonus award earlier in appropriate circumstances). 

The Committee’s practice is that if an Executive Director’s employment is terminated any compensation 
payment will be calculated in accordance with normal legal principles, including the application of mitigation to 
the extent appropriate to the circumstances of the termination. 

There is a mechanism within the service contracts to reduce termination payments by up to 50% where the 
Executive Director commences alternative employment during the notice period. 

In appropriate circumstances, payments may also be made in respect of accrued holiday, outplacement and 
legal fees.

The extent to which FY20 restricted share awards, FY21 VCP awards and FY21 ESA awards vest will be 
determined in accordance with the relevant rules and, as regards the FY20 restricted share awards, the 
Remuneration Policy under which they were granted.

Shareholder views
The Committee is committed to an ongoing 
dialogue with shareholders and welcomes 
feedback on Executive and Non-Executive 
Directors’ remuneration. The Committee 
consulted with major shareholders in relation 
to the VCP and Existing Schemes Award.

The Committee reserves the right to make 
additional exit payments where such payments 
are made in good faith in discharge of an 
existing legal obligation (or by way of damages 
for breach of such an obligation) or by way of 
settlement or compromise of any claim arising 
in connection with the termination of a 
Director’s office or employment. 

Where the Committee retains discretion it 
will be used to provide flexibility in certain 
situations, taking into account the particular 
circumstances of the Director’s departure 
and performance.

There is no entitlement to any compensation in 
the event of Non-Executive Directors’ fixed-term 
agreements not being renewed or the 
agreement terminating earlier.

66

HSS Hire Group plc 
Annual Report and Financial Statements 2021

DIRECTORS’ REMUNERATION REPORT

Annual Report on Remuneration

Single figure table
The following table sets out total remuneration for each Director in respect of FY21 and FY20.

Salary and fees1
£000

Benefits2
£000

Pension
£000

Subtotal
£000

Bonus
£000

LTIP
£000

Subtotal
£000

Total 
remuneration

FY21

FY20

FY21

FY20

FY21

FY20

FY21

FY20

FY21

FY20

FY21

FY20

FY21

FY20

FY21

FY20

Executive Directors

Steve Ashmore

Paul Quested

Non-Executive Directors

Alan Peterson

Amanda Burton

Douglas Robertson

Thomas Sweet-Escott3

371

268

280

203

3

18

17

17

31

24

31

24 

404

310

328

247

371

268

152

113

51

51

40

38

38

30

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

152

113

51

51

40

38

38

30

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

371

268

–

–

–

–

–

–

–

–

–

–

776

578

328

247

152

113

51

51

40

38

38

30

1  The Board agreed to a 98% reduction in salary and fees for the period 1 April to 30 June 2020 in response to COVID-19. The salaries and fees disclosed in the FY20 

column are after the 98% reduction.

2  The taxable value of benefits received in the year, which are principally medical insurance, company car allowance.
3  Thomas Sweet-Escott’s fee is paid directly to Exponent.

Additional disclosures in respect of the single figure table
Base salary
Details of annual base salaries for Executive Directors for FY21 and FY20 are set out below.

Steve Ashmore

Paul Quested

Base salary at  
25 December 
2021 
£000

Base salary at  
28 December 
2020
£000

375

270

368

265

FY21 annual bonus 
The maximum annual bonus opportunity for FY21 was maintained at 100% of salary. The bonus was set subject to stretching performance measures 
based on Adjusted EBITDA performance (50%), core hire rental revenue growth (20%), Net Leverage Ratio (Net Debt/Adjusted EBITDA) (20%), and a 
reduction in RIDDORs (10%). These bonus measures reflect the KPIs of the business and support the strategy of growth, profit improvement and 
balance sheet strength. 

Furthermore, payment of any bonus was subject to the achievement of a threshold Adjusted EBITDA target.

The following table sets out the bonuses earned by the Executive Directors for FY21 and how this reflects performance for the year against targets. 
The financial targets were adjusted by the Committee to take into account the sale of Laois Hire Services Limited in April 2021 and All Seasons Hire 
Limited in September 2021. The Committee considered that the revised targets were no less challenging.

Performance measure

Adjusted EBITDA (non-IFRS 16)

Core hire rental revenue growth

Net Leverage Ratio (Net Debt/Adjusted EBITDA)

Number of RIDDORs

Total

Proportion 
of bonus 
determined by
measure

50%

20%

20%

10%

100%

Threshold 
performance
(25%)

Target 
performance
(50%)

Maximum 
performance
(100%)

Actual 
performance

Actual 
Performance 
(% of salary)1

40.4

134.0

1.88x

8

42.5

136.7

1.78x

7

44.6

139.5

1.69x 

6

53.9

146.6

0.8x

5

50%

20% 

20%

10%

100%

1  Subject to achieving a threshold Adjusted EBITDA target of £40.4m.

The Committee considered the bonus outcome to be appropriate taking into account underlying financial performance during the performance period. 

Governance

HSS Hire Group plc 
Annual Report and Financial Statements 2021

67

LTIP awards vesting in respect of FY21 
FY18 LTIP awards
The Company received shareholder approval via a General Meeting on 7 August 2018 to grant an exceptional LTIP award to the Executive Directors 
outside of the approved Policy. The awards were granted on 8 October 2018. The awards were structured as market value share options, which would 
vest subject to the achievement of challenging share price performance targets over a four-year period through to the end of FY21. The threshold share 
price target was not achieved and therefore the awards have lapsed in full. 

FY19 LTIP awards
The FY19 LTIP awards were structured as nil-cost share options, which would vest subject to the achievement of Adjusted EPS and ROCE performance 
targets over a three-year period through to the end of FY21. Following the year end, the Executive Directors’ waived their entitlement to the FY19 LTIP 
awards in light of being granted an Existing Schemes Award. Further information is set out below.

VCP awards granted during FY21 
On 25 February 2021, Steve Ashmore and Paul Quested were granted one-off awards under a new VCP.

Participants will share in a total 20% of any increase in value of the Company up to the time of a change of control (or other relevant event) (the VCP 
Pool). Steve Ashmore and Paul Quested will each be entitled to one-third of the VCP Pool.

The increase in the value of the Company will be calculated by reference to the increase in its market capitalisation from an opening value of 
£104,471,648 (based on a share price of £0.15) to the closing market capitalisation on an exit event. Appropriate adjustments shall be made in respect of 
any capital raised from or returned to shareholders over the period. Awards will be settled in cash other than in certain circumstances where an award 
which vests early to a ‘good leaver’ may be settled in shares.

Malus and clawback provisions apply. 

ESA
The Committee believes that the Executive Directors have performed exceptionally well since their respective appointments, making significant progress 
towards the turnaround of the business. Performance-based long-term incentive awards were granted in FY17 and FY18, which were capable of vesting 
following FY20 and FY21, subject to stretching performance targets. Despite best efforts, the targets were not achieved and the awards have lapsed in 
full. Therefore, in order to recognise their performance and to continue to incentivise them, Steve Ashmore and Paul Quested were granted one-off 
awards under an Existing Schemes Award Plan (ESA Plan) on 25 February 2021.

The awards will ordinarily vest on 1 January 2023 subject to continued employment and meeting a liquidity threshold. The awards will ordinarily be 
settled in cash unless the Committee determines that the awards should be settled in shares.

The maximum value of the awards for Steve Ashmore and Paul Quested is £2,194,037 and £1,370,254 respectively. The awards will be reduced by the 
value of FY20 RSP awards (based on the market value of the underlying shares on 31 December 2022). 

Malus and clawback provisions apply. 

Payments made to former Directors and payments for loss of office during FY21
There were no payments made to former Directors and no payments made for loss of office during FY21.

68

HSS Hire Group plc 
Annual Report and Financial Statements 2021

DIRECTORS’ REMUNERATION REPORT continued

Directors’ share interests
The Chief Executive is expected to build up and maintain a shareholding in the Company equivalent in value to at least 200% of annual salary, and other 
Executive Directors are expected to build up and maintain a shareholding in the Company equivalent in value to at least 125% of annual salary. 
Since joining the Group in May 2017, Steve Ashmore has built his shareholding in the Company to 78% of annual salary. Since joining the Group in 
August 2016, Paul Quested has built his shareholding in the Company to 47% of annual salary. 

The interests of the Directors and their connected persons in the Company’s ordinary shares as at 25 December 2021 were as follows:

Executive Directors

Steve Ashmore

  Type

Shares

Paul Quested

Shares

FY20 restricted shares (nil-cost share options)

FY20 restricted shares (nil-cost share options)

Non-Executive Directors

Alan Peterson

Amanda Burton

Douglas Robertson

Shares

Shares

Shares

Unvested and 
subject to 
performance 
conditions

Unvested and 
not subject to 
performance 
conditions

Total as at 
25 December 
2021 

Owned 
outright

1,068,560

–

219,916

–

22,021

110,118

29,362

–

–

–

–

–

–

–

–

1,068,560

841,348

–

606,685

–

–

–

841,348

219,916

606,685

22,021

110,118

29,362

As noted on page 67, FY18 LTIP awards (and CSOP options) lapsed in full following FY21 as the share price performance measure was not achieved. As noted on page 67, 
Steve Ashmore and Paul Quested waived their entitlement to the FY19 LTIP awards.

As at 27 April 2022, the Company has not been advised of any changes to the interests of the Directors and their connected persons as set out in the 
table above, save for in respect of Alan Peterson who acquired 1,498,525 shares on 13 January 2022 and 888,409 shares on 24 January 2022. 

Thomas Sweet-Escott holds no direct interest in the Company’s ordinary shares. However, he has an indirect interest in the Company’s ordinary shares 
as a result of his interest in Exponent.

Governance

HSS Hire Group plc 
Annual Report and Financial Statements 2021

69

Implementation of the Policy for FY22
Salary/fees and benefits
In line with the salary review timetable for all other employees, the Executive Directors’ base salaries will be reviewed during June 2022, with any 
changes taking effect from 1 July 2022. Any increase is expected to be modest and will be in line with the range of salary increases awarded to other 
employees in the Group. 

Incentive arrangements
The maximum bonus opportunity for FY21 is maintained for FY22. The annual bonus will be subject to Adjusted EBITA performance (50% of overall 
opportunity), core hire rental revenue (20% of overall opportunity), the reduction of overdue debt (20% of overall opportunity), and the reduction of 
RIDDORS (10% of the overall opportunity). 

The Executive Directors will not be granted any long-term share incentive arrangements during FY22.

Statement of voting at last AGM and General Meeting
The following table sets out actual voting in respect of the resolutions to approve the Policy and Annual Report on Remuneration.

Resolution

Policy (2019 AGM)

Amendments to the Policy and LTIP (2020 AGM)

Annual Report on Remuneration (2021 AGM)

Votes for

% of vote

Votes against

% of vote Votes withheld

132,930,615

146,802,910

559,584,773

99.98

99.99

99.93

21,900

11,185

398,763

0.02

0.01

0.07

3,498

5,483

28,911

Advisers to the Remuneration Committee
During FY21, the Committee received independent advice from Deloitte LLP in relation to the Committee’s consideration of matters relating to Directors’ 
remuneration. Deloitte is a founder member of the Remuneration Consultants Group and as such voluntarily operates under its Code of Conduct in 
relation to executive remuneration in the UK. 

Approval
This Report was approved by the Board on 27 April 2022 and signed on its behalf by:

Amanda Burton 
Chair of the Remuneration Committee

27 April 2022

70

HSS Hire Group plc 
Annual Report and Financial Statements 2021

DIRECTORS’ REPORT AND OTHER STATUTORY DISCLOSURES

DIRECTORS’ REPORT AND OTHER 
STATUTORY DISCLOSURES

The table below details where certain other information, forming part of the Directors’ Report, can 
be found within this Annual Report: 

Information

Dividends

Directors’ powers

Directors’ indemnities

Location within Annual Report

Chairman’s Statement (page 4)

Page 70

Page 70

Statement on disclosure of information to the auditor

Corporate Governance (page 53)

Greenhouse gas emissions

ESG section (page 40)

Political donations and expenditure

Financial instruments

Events and developments impacting the Company

Acquisition of own shares

Equality and diversity

Employee engagement

Page 70

Page 70

Page 70

Page 71

Page 71

Pages 40 and 42

Impact of change of control/takeover bid

Page 71

Directors’ interests

Share capital

Restrictions on share transfers

Significant shareholders

Shares related to employee share schemes

Voting rights and restrictions

Appointment and replacement of Directors

Directors’ Remuneration Report  
(page 68)

Note 24 to the Financial Statements 
(page 117)

Page 71

Relations with shareholders (page 54)

Page 71

Page 71

Page 72

Amendments to the Company’s Articles of Association

Page 72

Matters of strategic importance

Pages 18 to 19 

Directors’ powers
At the AGM to be held on 21 June 2022, 
shareholders will be asked to renew the 
Directors’ power to allot shares, grant rights 
to subscribe for or convert any security into 
shares or buy back shares in the Company 
and to renew the disapplication of pre-
emption rights.

Directors’ indemnities
In addition to the indemnity provisions in their 
Articles of Association, the Company and other 
Group companies have entered into a direct 
indemnity agreement with each of the Directors 
and certain other officers or senior employees 
of the Group. These indemnities constitute 
qualifying indemnities for the purposes of the 
Companies Act 2006 (the Act) and remain in 
force at the date of approval of this Report 
without any payment having been made under 
them. The Company maintains Directors’ and 
officers’ liability insurance which gives 
appropriate cover for legal action brought 
against its Directors.

Political donations and expenditure
At the AGM held on 30 June 2021, the 
Company and its subsidiaries were authorised 
to make certain political donations or incur 
political expenditure. No political expenditure 
was made by the Company or its subsidiaries 
during the FY21 year (FY20: £nil).

Financial instruments
Information on the Group’s financial risk 
management objectives and policies and the 
exposure of the Group to market risk, credit 
risk, liquidity risk and cash flow risk is provided 
in note 27 of the Financial Statements on pages 
119 and 120.

Events and developments impacting 
the Company 
The likely future developments of the 
Company and Group are referred to in the 
Chief Executive Officer’s Review on page 8 
in the Strategic Report. 

Governance

HSS Hire Group plc 
Annual Report and Financial Statements 2021

71

Acquisition of own shares
At the AGM held on 30 June 2021, the 
Company was authorised to make market 
purchases of up to 69,647,764 of its ordinary 
shares. The Company has made no purchases 
of its own ordinary shares pursuant to this 
authority. This authority expires at the close of 
the 2022 AGM. A special resolution will be 
proposed at this year’s AGM to authorise the 
Company to make market purchases of up to 
105,748,193 ordinary shares. 

Equality and diversity
The Group is committed to promoting diversity 
and creating a positive and supportive working 
environment for all colleagues. We aim to 
attract, engage and develop a diverse 
workforce reflective of the communities we 
serve. Raising awareness of diversity and 
having respect for all is at the heart of our 
mandatory all-colleague training.

The Group’s policy is to recruit based 
on competence, experience and skills. 
No candidate, whether internal or external, 
will be discriminated against in respect of age, 
gender, sexual orientation, disability, race, 
religion, or beliefs, or on any other criteria 
unrelated to an individual’s ability to perform 
in a role. We promote an inclusive culture and 
are committed to equal opportunity for all 
colleagues, no matter their background and 
characteristics and encourage colleagues 
to reach their full potential through open 
dialogue to calibrate performance and agree 
development needs. Training is based on 
colleagues’ individual development needs 
and the requirements of the role. 

If a colleague becomes disabled during 
employment, the Group makes every effort 
to enable them to continue in employment 
by making reasonable adjustments in the 
workplace and where necessary providing 
retraining for suitable alternative roles.

Employee engagement
The Company is committed to communicating 
and engaging with colleagues and uses a 
variety of channels to do so.

Full details of our colleague and stakeholder 
engagement activities are included in the 
Strategic Report, on pages 43 to 45.

Funding agreement 

Summary of change of control provision

Senior finance facility

Revolving credit facility

Finance leases  
(from various finance providers)

Following a change of control the Group would be required 
to offer to repay the outstanding sums including an amount 
to cover accrued and unpaid interest which would be 
dependent on the remaining term.

Following a change of control all outstanding amounts, 
together with accrued interest, would become immediately 
due and payable.

Certain of the Group’s (pre-IFRS 16) finance leases 
have conditions where a change of control could lead 
to early repayment.

Uncertificated shares
Subject to the provisions of the Uncertificated 
Securities Regulations 2001, the Board may 
permit the holding of shares in any class of 
shares in uncertificated form and the transfer 
of title to shares in that class by means of 
a relevant system and may determine that 
any class of shares shall cease to be a 
participating security.

Shares related to employee share 
schemes
No shares have been issued in relation to 
employee share schemes, although options 
have been issued under the senior management 
long-term incentive schemes (as detailed earlier).

Voting rights and restrictions
Subject to the rights or restrictions set out 
below or detailed in the Notice of AGM, on a 
show of hands every member who is present in 
person shall have one vote and on a poll every 
member present in person or by proxy shall 
have one vote for every share of which he 
is the holder.

No member shall be entitled to vote at any 
general meeting in respect of a share unless 
all monies presently payable by him in respect 
of that share have been paid.

Impact of change of control/takeover bid 
There are no agreements between the 
Company and its Directors or employees 
providing for compensation for loss of office 
or employment (whether through resignation, 
purported redundancy or otherwise) that 
occurs because of a change of control/
takeover bid.

A number of the Group’s funding agreements 
contain change of control provisions. These are 
summarised in the table above.

In addition, there are a number of commercial 
agreements which either the Company or a 
subsidiary of the Company is party to which 
are terminable upon a change in control of the 
Company or the Group following a takeover. 
None of these are deemed to be significant in 
terms of their potential impact on the business 
of the Group as a whole. Upon a change of 
control, options and awards granted to senior 
managers under the Company’s share plans 
may vest and become exercisable, subject 
to the extent to which any applicable 
performance conditions have been met at 
that time, as may the ESA and VCP Awards 
granted to certain senior executives, as 
announced on 25 February 2021.

Restrictions on share transfers
Certificated shares
The Board may, in its absolute discretion, refuse 
to register the transfer of a certificated share 
which is not a fully paid share, provided that the 
refusal does not prevent dealings in shares in 
the Company from taking place on an open 
and proper basis. The Board may also refuse 
to register the transfer of a certificated share 
unless the instrument of transfer is (i) lodged, 
duly stamped (if stampable), at the office or 
at another place appointed by the Board 
accompanied by the certificate for the share to 
which it relates and such other evidence as the 
Board may reasonably require to show the right 
of the transferor to make the transfer; (ii) is in 
respect of one class of share only; and (iii) is in 
favour of not more than four transferees.

72

HSS Hire Group plc 
Annual Report and Financial Statements 2021

DIRECTORS’ REPORT AND OTHER STATUTORY DISCLOSURES continued

If at any time the Board is satisfied that any 
member, or any other person appearing to 
be interested in shares held by such member, 
has been duly served with a notice under 
Section 793 of the Act and is in default for 
the prescribed period in supplying to the 
Company the information thereby required, 
or, in purported compliance with such a notice, 
has made a statement which is false or 
inadequate in a material respect, then the 
Board may, in its absolute discretion at any 
time thereafter by notice to such member, 
direct that, in respect of the shares in relation 
to which the default occurred, the member 
shall not be entitled to attend or vote either 
personally or by proxy at a general meeting 
or at a separate meeting of the holders of that 
class of shares or on a poll.

The Notice of AGM specifies deadlines for 
exercising voting rights and appointing a proxy 
or proxies to vote in relation to resolutions to be 
passed at the AGM. All proxy votes are counted 
and the numbers for, against or withheld in 
relation to each resolution are announced at 
the AGM and published on the Company’s 
website after the meeting.

Under the Financial Conduct Authority 
(FCA) rules, the election or re-election by the 
shareholders of an Independent Non-Executive 
Director must be approved by an ordinary 
resolution of the shareholders and separately 
approved by those shareholders who are 
not controlling shareholders (the 
independent shareholders). 

As a result, by virtue of Exponent’s 33.43% 
shareholding in the Company, any votes by 
Exponent on any resolutions relating to the 
election or re-election of Independent 
Non-Executive Director(s) will not be counted 
for the purposes of approving those resolutions.

Appointment and replacement 
of Directors
Unless otherwise determined by ordinary 
resolution, the number of Directors shall be 
not less than two but shall not be subject 
to any maximum in number. Directors may 
be appointed by ordinary resolution of 
shareholders or by the Board.

Under the Relationship Agreement, Exponent 
is able to appoint a Non-Executive Director to 
the Board for so long as the Exponent 
Shareholders are entitled to exercise or to 
control the exercise of 10% or more of the votes 
able to be cast on all or substantially all matters 
at general meetings of the Company. Mr Sweet-
Escott is the current appointee. In addition, in 
accordance with the Relationship Agreement, 
Exponent has appointed an observer to attend 
Board meetings. Following completion of the 
capital raise in December 2020, Ravensworth 
International Limited has the right to appoint an 
observer to the Board, who can attend but not 
vote. This right will continue for so long as 
Ravensworth owns or controls 20% or more 
of the issued share capital of the Company.

At every AGM all Directors at the date of the 
Notice of AGM shall retire from office and 
resolutions for the re-appointment of those 
Directors who wish to be re-appointed shall be 
put to the meeting. All appointments are subject 
to the Company’s Articles of Association and 
the annual re-election by shareholders.

The Company may remove any Director from 
office, and appoint another person in place 
of a Director removed from office, both 
by ordinary resolution. 

A person ceases to be a Director as soon as:

 – he/she ceases to be a Director by virtue of 

any provision of the Act or is prohibited from 
being a Director by law;

 – he/she is subject to a bankruptcy order or 

compounds with his/her creditors generally;

 – he/she becomes physically or mentally 

incapable of acting as a Director and may 
remain so for more than three months;

 – he/she resigns or retires;

 – he/she is absent for more than six 

consecutive months without permission of 
the Board from meetings of the Board held 
during that period and the Board resolves 
that his/her office be vacated; or

 – he/she receives notice signed by not less 
than three-quarters of the other Directors 
stating that that person should cease to 
be a Director.

Amendments to the Company’s Articles 
of Association
The Company’s Articles of Association may 
only be amended by the passing of a special 
resolution at a general meeting of shareholders.

Approval of the Directors’ Report
The Directors’ Report on pages 70 to 72 was 
approved by the Board of Directors on 27 April 
2022 and is signed on its behalf by:

Steve Ashmore
Director 

27 April 2022

Governance

HSS Hire Group plc 
Annual Report and Financial Statements 2021

73

DIRECTORS’ RESPONSIBILITY STATEMENT

DIRECTORS’ RESPONSIBILITY 
STATEMENT

The Directors are responsible for 
preparing the Annual Report and the 
Financial Statements in accordance 
with applicable law and regulations.

Company law requires the Directors to prepare 
Financial Statements for each financial year. 
Under that law the Directors are required to 
prepare the Group Financial Statements in 
accordance with international accounting 
standards in conformity with the requirements 
of the Companies Act 2006 and have elected 
to prepare the Company Financial Statements 
in accordance with United Kingdom Generally 
Accepted Accounting Practice (United 
Kingdom Accounting standards and applicable 
law). Under company law the Directors must 
not approve the Financial Statements unless 
they are satisfied that they give a true and fair 
view of the state of affairs of the Group and 
Company and of the profit or loss for the 
Group for that period.

In preparing the Financial Statements, the 
Directors are required to:

 – select suitable accounting policies and then 

apply them consistently; 

 – make judgements and accounting estimates 

that are reasonable and prudent; 

 – state whether international accounting 

standards in conformity with the 
requirements of the Companies Act 2006 
have been followed, subject to any material 
departures disclosed and explained in the 
Financial Statements; 

 – prepare the Financial Statements on the 

going concern basis unless it is inappropriate 
to presume that the Group or Parent 
Company will continue in business; and 

 – prepare a Directors’ Report and a Strategic 
Report which comply with the requirements 
of the Companies Act 2006.

The Directors are responsible for keeping 
adequate accounting records that are 
sufficient to show and explain the Company’s 
transactions and disclose with reasonable 
accuracy at any time the financial position 
of the Company and enable them to ensure 
that the Financial Statements comply with 
the Companies Act 2006. They are also 
responsible for safeguarding the assets of 
the Company and hence for taking reasonable 
steps for the prevention and detection of 
fraud and other irregularities.

The Directors are responsible for ensuring 
the Annual Report and the Financial 
Statements are made available on a website. 
Financial Statements are published on the 
Company’s website in accordance with 
legislation in the UK governing the preparation 
and dissemination of Financial Statements, 
which may vary from legislation in other 
jurisdictions. The maintenance and integrity of 
the Company’s website is the responsibility of 
the Directors. The Directors’ responsibility also 
extends to the ongoing integrity of the Financial 
Statements contained therein.

74

HSS Hire Group plc 
Annual Report and Financial Statements 2021

INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS 
OF HSS HIRE GROUP PLC

Opinion on the financial statements

Conclusions relating to going concern

In our opinion:

 – the financial statements give a true and fair view of the state of the 

Group’s and of the Parent Company’s affairs as at 1 January 2022 and 
of the Group’s profit for the year then ended;

 – the Group financial statements have been properly prepared in 

accordance with UK adopted international accounting standards;

 – the Parent Company financial statements have been properly prepared 
in accordance with United Kingdom Generally Accepted Accounting 
Practice; and

 – the financial statements have been prepared in accordance with the 

requirements of the Companies Act 2006.

We have audited the financial statements of HSS Hire Group plc (the 
‘Parent Company’) and its subsidiaries (the ‘Group’) for the year ended 
1 January 2022 which comprise the Consolidated Income Statement, the 
Consolidated Statement of Comprehensive Income, the Consolidated 
and Company Statements of Financial Position, the Consolidated and 
Company Statements of Changes in Equity, the Consolidated Statement 
of Cash Flows and notes to the Consolidated and Company financial 
statements, including a summary of significant accounting policies. 

The financial reporting framework that has been applied in the preparation 
of the Group financial statements is applicable law and UK adopted 
international accounting standards. The financial reporting framework that 
has been applied in the preparation of the Parent Company financial 
statements is applicable law and United Kingdom Accounting Standards, 
including Financial Reporting Standard 101 Reduced Disclosure 
Framework (United Kingdom Generally Accepted Accounting Practice).

Basis for opinion

We conducted our audit in accordance with International Standards on 
Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under 
those standards are further described in the Auditor’s responsibilities for 
the audit of the financial statements section of our report. We believe that 
the audit evidence we have obtained is sufficient and appropriate to 
provide a basis for our opinion. 

Independence
We remain independent of the Group and the Parent Company in 
accordance with the ethical requirements that are relevant to our audit of 
the financial statements in the UK, including the FRC’s Ethical Standard 
as applied to listed entities, and we have fulfilled our other ethical 
responsibilities in accordance with these requirements.

In auditing the financial statements, we have concluded that the Directors’ 
use of the going concern basis of accounting in the preparation of the 
financial statements is appropriate. Our evaluation of the Directors’ 
assessment of the Group and the Parent Company’s ability to continue to 
adopt the going concern basis of accounting included:

 – Assessment of the internal forecasting processes to ascertain whether 

the projections used are:

 – prepared by appropriate personnel who have appropriate 

understanding of the business’ strategy, customer base and 
expected performance; and

 – reflective of the potential impacts of COVID-19 and inflationary 
pressures on the business, including those trends that have 
emerged more significantly following the year end.

 – Review of the forecasts and challenge of the key assumptions against 
prior year, current economic risks and our knowledge of the business;

 – Challenge of the appropriateness of the reasonably possible downside 
scenarios, and consideration of whether other scenarios (or specific 
events) might be appropriate to incorporate into the assessment;

 – Review of the assessment of various downside scenarios, including 
challenge of assumptions used, to analyse: the levels of revenue 
reduction; the extent of the impact of inflation; the availability of any 
mitigating actions; and an increase in debtor days that could be 
sustained without breaching banking covenants; and

 – Consideration of the adequacy of the disclosures in the financial 

statements against the requirements of the accounting standards and 
consistency of the disclosure against the specific risks posed and 
scenarios that the Directors have considered in reaching its going 
concern assessment.

Based on the work we have performed, we have not identified any material 
uncertainties relating to events or conditions that, individually or collectively, 
may cast significant doubt on the Group and the Parent Company’s ability 
to continue as a going concern for a period of at least twelve months from 
when the financial statements are authorised for issue. 

Our responsibilities and the responsibilities of the Directors with respect to 
going concern are described in the relevant sections of this report.

Overview

Coverage

91% (2019: 94%) of Group net profit for the financial period
91% (2019: 94%) of Group revenue
96% (2019: 96%) of Group total assets

Hire stock

Leases – IFRS 16

Key audit matters

Revenue recognition

Carrying value of goodwill and other intangible assets

1 January  
2022

26 December 
2020

Materiality

The carrying value of goodwill and other intangible assets is no longer considered to be a key audit matter after 
evaluation of the associated risk attached to the area after considering headroom and performance in FY21 
and year to date.

Group financial statements as a whole

£1.2m (2019: £0.9m) based on 4% (2019: 4%) of adjusted earnings before interest, tax and amortisation

Financial Statements

HSS Hire Group plc 
Annual Report and Financial Statements 2021

75

An overview of the scope of our audit

Our Group audit was scoped by obtaining an understanding of the Group and its environment, including the Group’s system of internal control, and 
assessing the risks of material misstatement in the financial statements. We also addressed the risk of management override of internal controls, 
including assessing whether there was evidence of bias by the Directors that may have represented a risk of material misstatement.

We identified two reporting units which, in our view, required a full scope audit due to their size or their risk characteristics and were therefore considered 
to be significant components.

All audit work on the three units was performed by the Group engagement team. The work on the other components of the Group, which was carried 
out by the Group engagement team, comprised analytical procedures and certain tests of detail aimed at specific areas of risk. 

Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial statements of the current 
period and include the most significant assessed risks of material misstatement (whether or not due to fraud) that we identified, including those which 
had the greatest effect on: the overall audit strategy, the allocation of resources in the audit, and directing the efforts of the engagement team. 
These matters were addressed in the context of our audit of the financial statements as a whole, and in forming our opinion thereon, and we do not 
provide a separate opinion on these matters.

Key audit matter

Hire stock

Refer to page 88 
(accounting policy) 
and pages 106-107 
(financial disclosures).

How the scope of our audit addressed the key audit matter

Hire stock represents a very large number of 
assets, numbering over 1 million, which have a 
high frequency of movement in individual assets 
through asset purchases, hires, disposals, and 
transfers around the operations network.

Our procedures included the following:
 – We tested the operating effectiveness of key controls in respect of the 

existence and value of hire stock, including authorisation of additions and 
use of unique asset identification numbers;

 – We have reconciled the fixed asset registers to the accounting records;

Judgement is required in ensuring that 
depreciation charges are accurately calculated, 
having regard to economic useful lives and 
residual values, together with calculation of the 
cost of renovation work undertaken on specific 
classes of assets.

 – We attended a sample of the hire stock asset counts to test the 

effectiveness of controls and performed test counts ourselves in order to 
test the accuracy of the counting performed, and therefore the existence 
of assets. We also tested that the records from the counts had been used 
to update the fixed asset register and the accounting ledgers;

 – We further evidenced the existence of a sample of assets with reference 

Therefore, we consider the existence and 
valuation of hire stock to be a key audit matter.

to their continuing hire;

 – We selected a sample of assets acquired in the year and agreed the 

amounts recorded on the fixed asset registers to invoices;

 – For a sample of items we recalculated the depreciation in the fixed asset 

registers for the current year, and reconciled this to the charge included in 
the accounting ledgers;

 – For the principal asset classes we assessed the appropriateness of the 
useful economic lives applied by management by reference to historic 
data and the group’s industry peers; and

 – We agreed, on a sample basis, the calculation of the cost of the 

renovation work undertaken to supporting documentation and assessed 
whether the capitalisation was appropriate with reference to the 
underlying asset.

Key observations
Through the performance of these procedures, we found the judgements 
made in accounting for hire stock to be reasonable. We also found the 
renovation costs to be appropriately calculated.

76

HSS Hire Group plc 
Annual Report and Financial Statements 2021

INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS 
OF HSS HIRE GROUP PLC Continued

Key audit matter

IFRS 16 – “Leases”

Refer to page pages 
92-93 (accounting 
policy) and pages 
108-109 & 111-113 
(financial disclosures).

How the scope of our audit addressed the key audit matter

The Group’s portfolio of c.1,500 leases is 
significant, and there is a risk that the 
interpretation of IFRS 16 – “Leases”, which has a 
number of complexities and areas of judgement 
required, specifically the incremental borrowing 
rates (“IBRs”) used and consideration of whether 
changes represent modifications or new leases, 
could lead to misstatement of the Group’s 
financial statements.

Our procedures included the following:
 – For a sample of lease modifications, we discussed the movement with 
management including whether they are new leases or modifications, 
obtained the revised lease agreements and recalculated the impact 
on the related right of use assets and lease liabilities; and

 – We also considered the appropriateness of the IBRs applied by 

comparing them to third party documentation for fleet vehicles, and 
by comparing against publicly available mortgage rates for properties 
on banks’ websites.

There have been significant changes to the 
Group’s leases during the year, with c.50 lease 
modifications and c.250 disposals having taken 
place. There is therefore a risk that the 
accounting for the impact of the movements 
within the year is incorrect.

We therefore consider accounting for the impact 
of lease modifications and the treatment of the 
disposal of leases to be a key audit matter.

There is a risk that revenue is incorrectly 
calculated or recorded in the wrong period, 
including accrued revenue arising on hires 
around the year end.

There is also a risk that manual adjustments 
made to revenue could result in material errors, 
specifically in respect of rebates payable to 
customers being omitted or incorrectly 
calculated, and that credit note provisions may 
be incorrectly calculated.

Therefore, we consider revenue recognition 
to be a key audit matter.

Revenue 
recognition

Refer to page 87 
(accounting policy) 
and pages 94-96 
(financial disclosures).

 – We tested a sample of disposals, obtaining supporting documentation 

for each including termination letters, and deeds of transfers.

Key observations
Through performing these procedures, we found that the accounting for the 
impact of lease modifications and disposals of leases was appropriate and 
in line with the requirements of IFRS 16 – “Leases”. We also found the IBR’s 
used to be appropriate.

Our procedures included the following:
 – We tested the operating effectiveness of key controls over revenue 

recognition. In respect of the front-of-house systems, we performed a 
reconciliation of revenue, including accrued revenue and rebates, 
between that systems and the accounting records.

 – We obtained management’s calculations of accrued revenue at the year 
end and the underlying data. For a sample, we agreed the inputs to 
customer contracts, recalculated the amounts accrued, and tested that 
there was a subsequent invoice to a third party and that the revenue 
recognition criteria used were in accordance with the stated 
accounting policy.

 – We tested the calculation of rebates payable for a sample of customers 
with reference to sales data and their underlying agreements; compared 
rebates by customer against those payable in previous years to evaluate 
completeness; and investigated any significant variances;

 – We tested the calculation of the credit note provision and associated 
assumptions, including analysing historic loss rates, whether rebate 
related credit notes are excluded appropriately from the calculation as 
they are provided for separately and whether invoices credited as they 
were originally raised to the wrong customer were subsequently correctly 
rebilled. A review of post-year end credit notes was also performed in 
order to assess the appropriateness of the of the provision. 

Key observations
Based on our audit procedures, we consider that revenue has been 
recorded in the appropriate period and the calculations for manual 
adjustments to revenue, rebate and credit provisions are reasonable.

Our application of materiality

We apply the concept of materiality both in planning and performing our audit, and in evaluating the effect of misstatements. We consider materiality to 
be the magnitude by which misstatements, including omissions, could influence the economic decisions of reasonable users that are taken on the basis 
of the financial statements. 

In order to reduce to an appropriately low level the probability that any misstatements exceed materiality, we use a lower materiality level, performance 
materiality, to determine the extent of testing needed. Importantly, misstatements below these levels will not necessarily be evaluated as immaterial as 
we also take account of the nature of identified misstatements, and the particular circumstances of their occurrence, when evaluating their effect on the 
financial statements as a whole.

Financial Statements

HSS Hire Group plc 
Annual Report and Financial Statements 2021

77

Based on our professional judgement, we determined materiality for the financial statements as a whole and performance materiality as follows:

Materiality

1.2

0.9

1.1

0.8

Group financial statements

Parent company financial statements

1 January 2022
£m

26 December 2020
£m

1 January 2022
£m

26 December 2020
£m

Basis for determining materiality

Rationale for the benchmark applied

4% of adjusted EBITA.

90% of group materiality

We used our judgement to allocate materiality, 
including taking account of aggregation risk.

We considered adjusted EBITA to be the most 
appropriate measure for the basis of materiality 
given it is a key performance indicator for the 
Group. Adjustments are included on the 
Consolidated Income Statement and detailed 
in notes 7 and 9 to the financial statements.

Adjusted measures have been used as we believe 
this more appropriately reflects the Group’s 
underlying performance.

Performance materiality

Basis for determining 
performance materiality

0.7

0.5

0.7

0.5

60% of materiality. In setting our performance materiality, we considered a number of factors 
including the expected total value of known and likely misstatements (based on past experience 
and other factors) and management’s attitude towards proposed adjustments.

Component materiality
We set materiality for each component of the Group based on a percentage of between 27% and 90% (FY20: 15% and 90%) of Group materiality 
dependent on the size and our assessment of the risk of material misstatement of that component. Component materiality ranged from £0.3m to £1.1m 
(FY20: £0.1m to £0.8m). In the audit of each component, we further applied performance materiality levels of 60% (FY20: 60%) of the component 
materiality to our testing to ensure that the risk of errors exceeding component materiality was appropriately mitigated.

Reporting threshold
We agreed with the Audit Committee that we would report to them all individual audit differences in excess of £36k (FY20: £27k). We also agreed to 
report differences below this threshold that, in our view, warranted reporting on qualitative grounds.

Other information

The directors are responsible for the other information. The other information comprises the information included in the Annual Report and Financial 
Statements other than the financial statements and our auditor’s report thereon. Our opinion on the financial statements does not cover the other 
information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. 
Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent with the financial 
statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material 
inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial 
statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we are 
required to report that fact.

We have nothing to report in this regard.

Other Companies Act 2006 reporting

Based on the responsibilities described below and our work performed during the course of the audit, we are required by the Companies Act 2006 and 
ISAs (UK) to report on certain opinions and matters as described below.

Strategic report and 
Directors’ report

Matters on which we are 
required to report by 
exception

In our opinion, based on the work undertaken in the course of the audit:
 – the information given in the Strategic report and the Directors’ report for the financial year for which the financial 

statements are prepared is consistent with the financial statements; and

 – the Strategic report and the Directors’ report have been prepared in accordance with applicable legal requirements.

In the light of the knowledge and understanding of the Group and Parent Company and its environment obtained in 
the course of the audit, we have not identified material misstatements in the strategic report or the Directors’ report.

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us 
to report to you if, in our opinion:
 – adequate accounting records have not been kept by the Parent Company, or returns adequate for our audit have 

not been received from branches not visited by us; or

 – the Parent Company financial statements are not in agreement with the accounting records and returns; or

 – certain disclosures of Directors’ remuneration specified by law are not made; or

 – we have not received all the information and explanations we require for our audit.

78

HSS Hire Group plc 
Annual Report and Financial Statements 2021

INDEPENDENT AUDITOR’S REPORT TO THE MEMBERS 
OF HSS HIRE GROUP PLC Continued

Our audit procedures were designed to respond to risks of material 
misstatement in the financial statements, recognising that the risk of not 
detecting a material misstatement due to fraud is higher than the risk of 
not detecting one resulting from error, as fraud may involve deliberate 
concealment by, for example, forgery, misrepresentations or through 
collusion. There are inherent limitations in the audit procedures performed 
and the further removed non-compliance with laws and regulations is 
from the events and transactions reflected in the financial statements, the 
less likely we are to become aware of it.

A further description of our responsibilities is available on the Financial 
Reporting Council’s website at: www.frc.org.uk/auditorsresponsibilities. 
This description forms part of our auditor’s report.

Use of our report

This report is made solely to the Parent Company’s members, as a body, 
in accordance with Chapter 3 of Part 16 of the Companies Act 2006. 
Our audit work has been undertaken so that we might state to the Parent 
Company’s members those matters we are required to state to them in an 
auditor’s report and for no other purpose. To the fullest extent permitted 
by law, we do not accept or assume responsibility to anyone other than 
the Parent Company and the Parent Company’s members as a body, for 
our audit work, for this report, or for the opinions we have formed.

Sophia Michael FCA (Senior Statutory Auditor)
For and on behalf of BDO LLP, Statutory Auditor 
London 
UK 
27 April 2022

BDO LLP is a limited liability partnership registered in England and Wales 
(with registered number OC305127).

Responsibilities of Directors

As explained more fully in the Directors’ Responsibility Statement, the 
Directors are responsible for the preparation of the financial statements 
and for being satisfied that they give a true and fair view, and for such 
internal control as the Directors determine is necessary to enable the 
preparation of financial statements that are free from material 
misstatement, whether due to fraud or error.

In preparing the financial statements, the Directors are responsible for 
assessing the Group’s and the Parent Company’s ability to continue as a 
going concern, disclosing, as applicable, matters related to going concern 
and using the going concern basis of accounting unless the Directors 
either intend to liquidate the Group or the Parent Company or to cease 
operations, or have no realistic alternative but to do so.

Auditor’s responsibilities for the audit of the 
financial statements

Our objectives are to obtain reasonable assurance about whether the 
financial statements as a whole are free from material misstatement, 
whether due to fraud or error, and to issue an auditor’s report that 
includes our opinion. Reasonable assurance is a high level of assurance 
but is not a guarantee that an audit conducted in accordance with ISAs 
(UK) will always detect a material misstatement when it exists. 
Misstatements can arise from fraud or error and are considered material 
if, individually or in the aggregate, they could reasonably be expected to 
influence the economic decisions of users taken on the basis of these 
financial statements.

Extent to which the audit was capable of detecting 
irregularities, including fraud
Irregularities, including fraud, are instances of non-compliance with laws 
and regulations. We design procedures in line with our responsibilities, 
outlined above, to detect material misstatements in respect of 
irregularities, including fraud. The extent to which our procedures are 
capable of detecting irregularities, including fraud is detailed below:

 – We gained an understanding of the legal and regulatory framework 
applicable to the Group and the industry in which it operates and 
considered the risk of acts by the Group that were contrary to 
applicable laws and regulations, including fraud.

 – We considered the processes and controls that the Group has 

established to address risks identified, or that otherwise prevent, 
deter and detect fraud and potential breaches of applicable laws 
and regulations; and how management monitors those processes 
and controls.

 – Our audit planning identified fraud risks in relation to management 
override, and revenue recognition (revenue recognition has been 
assessed as a Key Audit Matter above). Fraud risks, and applicable 
laws and regulations, were communicated to all members of the audit 
team during both the planning and execution of the audit. 

 – Our procedures included journal entry testing, with a focus on large or 
unusual transactions and journals with characteristics of audit interest, 
year end consolidation journals, journals processed by users with 
privileged IT systems access rights and those relating to revenue. 
Based on our knowledge and understanding of the business, we held 
enquiries with Group management about known or suspected 
irregularities and non-compliance with laws and regulations, including 
fraud; and focused testing on specifically identified audit risks, including 
those referred to in the Key Audit Matters section above. We focused on 
laws and regulations that could give rise to a material misstatement in the 
financial statements, including, but not limited to, the Companies Act 
2006, International Financial Reporting Standards and tax legislation.

Financial Statements

HSS Hire Group plc 
Annual Report and Financial Statements 2021

79

CONSOLIDATED INCOME STATEMENT
FOR THE YEAR ENDED 1 JANUARY 2022

Revenue 

Cost of sales

Gross profit

Distribution costs

Administrative expenses

Impairment losses on trade receivables and contract assets2

Other operating income

  Adjusted EBITDA

  Less: Depreciation

  Adjusted EBITA

  Less: Exceptional items (non-finance)

  Less: Amortisation

  Operating profit/(loss)

Finance expense

  Adjusted profit/(loss) before tax

  Less: Exceptional items (non-finance)

  Less: Exceptional items (finance)

  Less: Amortisation

Profit/(loss) before tax

Income tax credit/(charge)

Profit/(loss) from continuing operations

Profit on disposal of discontinued operations 

Profit from discontinued operations, net of tax1

Profit/(loss) for the financial period

Earnings/(loss) per share (pence)

Continuing operations

Basic earnings/(loss) per share

Diluted earnings/(loss) per share

Adjusted basic earnings/(loss) per share3

Adjusted diluted earnings/(loss) per share3

Continuing and discontinued operations

Basic earnings/(loss) per share

Diluted earnings/(loss) per share

Adjusted basic earnings/(loss) per share3

Adjusted diluted earnings/(loss) per share3

Year ended
1 January 
2022

£000s

Year ended
26 December 
2020
Restated1
£000s

303,269 

250,063

(146,271)

(124,881)

156,998 

125,182

(21,915)

(25,312)

(100,435)

(112,606)

(1,835)

1,708 

(3,085)

11,150

69,777 

(38,120)

31,657 

8,039

(5,175)

59,560

(46,193)

13,367

(13,016)

(5,022)

34,521

(4,671)

(28,455)

(24,968)

13,147

8,039

(9,945)

(5,175)

6,066

1,239

7,305

41,242

5,179

53,726

1.05

1.02

1.52

1.49

7.71

7.52

2.15

2.11

(11,228)

(13,016)

(373)

(5,022)

(29,639)

(42)

(29,681)

–

6,100 

(23,581)

(15.13)

(15.13)

(4.64)

(4.64)

(12.02)

(12.02)

(2.03)

(2.03)

Note

5

18

6

5, 33

9

33

7

9

8

7

7

9

12

7, 29

29

13

13

13

13

13

13

13

13

1  As required by IFRS 5 Non-current Assets Held for Sale and Discontinued Operations, the income statement and related notes for the prior year have been restated to 

2 

separately present the results of discontinued operations (note 4z). 
Impairment losses on trade receivables and contract assets, as determined in accordance with IFRS 9 Financial Instruments (notes 4z and 18), previously included in 
administration expenses have been shown separately. 

3  Adjusted earnings/(loss) per share is defined as profit before tax with amortisation and exceptional costs added back less tax at the prevailing rate of corporation tax 

divided by the weighted average number of ordinary shares.

The notes on pages 84 to 123 form part of these Financial Statements.

 
 
 
 
 
 
 
 
 
80

HSS Hire Group plc 
Annual Report and Financial Statements 2021

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 1 JANUARY 2022

Profit/(loss) for the financial period

Items that may be reclassified to profit or loss:

Foreign currency translation differences arising on consolidation of foreign operations

Foreign currency reserve disposal as part of business divestiture (note 29)

Gains arising on cash flow hedges

Other comprehensive (loss)/gain for the period, net of tax

Total comprehensive profit/(loss) for the period

Attributable to owners of the Company

The notes on pages 84 to 123 form part of these Financial Statements.

Year ended
1 January 
2022
£000s

Year ended
26 December 
2020
£000s

53,726

(23,581)

(720)

(49)

–

(769)

617

–

306

923

52,957

52,957

(22,658)

(22,658)

Financial Statements

HSS Hire Group plc 
Annual Report and Financial Statements 2021

81

CONSOLIDATED STATEMENT OF FINANCIAL POSITION
FOR THE YEAR ENDED 1 JANUARY 2022

ASSETS

Non-current assets

Intangible assets

Property, plant and equipment

     Hire equipment1

     Non-hire assets

Right of use assets

     Hire equipment1

     Non-hire assets

Deferred tax asset

Current assets

Inventories

Trade and other receivables

Cash and cash equivalents

Total assets

LIABILITIES

Current liabilities

Trade and other payables

Lease liabilities

Borrowings

Provisions

Current tax liabilities

Non-current liabilities

Lease liabilities

Borrowings

Provisions

Deferred tax liabilities

Total liabilities

Net assets

EQUITY

Share capital

Share premium

Warrant reserves

Merger reserve

Foreign exchange translation reserve

Retained earnings/(deficit)

Total equity

Year ended
1 January 
2022

Note

£000s

Year ended
26 December 
2020
Restated1
£000s

14

15

15

16

16

23

17

18

19

20

21

22

20

21

22

23

24

24

25

147,648 

158,498

44,332

15,605

20,651

55,329

2,404

50,429

17,946

20,576

62,912

– 

285,969 

310,361

2,682 

78,680 

42,269 

123,631 

409,600 

(78,704)

(19,310)

–

(4,713)

(293)

3,183

75,880

97,573

176,636 

486,997

(61,821)

(23,395)

(15,000)

(7,448)

(1)

(103,020)

(107,665)

(57,255)

(68,166)

(19,110)

(148)

(144,679)

(247,699)

(66,177)

(179,099)

(26,206)

(260)

(271,742)

(379,407)

161,901 

107,590

7,050

45,552 

–

97,780 

(754) 

6,965

45,580

2,694 

97,780 

15

12,273

(45,444)

161,901 

107,590

1   Leased assets transferred to right-of-use assets on adoption of IFRS16 were overstated in the prior year due to the inclusion of expired leases. These have been 

re-presented as owned assets. The net book value of the assets as at 26 December 2020 was £6.4m – there is no impact to total non-current assets (notes 4z,15 and 
16).

The notes on pages 84 to 123 form part of these Financial Statements.

The Financial Statements were approved and authorised for issue by the Board of Directors on 27 April 2022 and were signed on its behalf by:

P Quested
Director

27 April 2022

 
 
82

HSS Hire Group plc 
Annual Report and Financial Statements 2021

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 1 JANUARY 2022

Share  
capital
£000s

Share 
premium
£000s

Warrant 
reserve
£000s

Merger 
reserve
£000s

Foreign 
exchange 
translation 
reserve
£000s

Cash flow 
hedging 
reserve
£000s

Retained 
earnings/ 
(deficit)
£000s

Total 
equity
£000s

At 27 December 2020

6,965

45,580

2,694

97,780

Profit for the period

Foreign currency translation differences arising 
on consolidation of foreign operations

Foreign currency reserve disposal as part of 
business divestiture (note 29)

Total comprehensive (loss)/profit 
for the period

Transactions with owners recorded  
directly in equity

Warrants exercised

2020 Share issue cost

Share-based payment charge

Share-based payment transfer to reserves

–

–

–

–

85

–

–

–

–

–

–

–

–

(28)

–

–

At 1 January 2022

7,050

45,552

–

–

–

–

(2,694)

–

–

–

–

15

–

(720)

(49)

(769)

–

–

–

–

–

–

–

–

–

–

–

–

97,780

(754)

–

–

–

–

–

–

–

–

–

–

(45,444)

107,590

53,726

53,726

–

–

(720)

(49)

53,726

52,957

2,694

–

85

(28)

1,374

1,374

(77)

(77)

12,273

161,901

At 29 December 2019 

Loss for the period

Foreign currency translation differences arising 
on consolidation of foreign operations

Hedging of financial instruments

Total comprehensive profit/(loss) for the period

Transactions with owners recorded directly in 
equity

Share issue

Share-based payment charge

At 26 December 2020

Share  
capital
£000s

1,702

–

–

–

–

–

–

–

–

–

Share 
premium
£000s

Warrant 
reserve
£000s

Merger 
reserve
£000s

Foreign 
exchange 
translation 
reserve
£000s

Cash flow 
hedging 
reserve
£000s

Retained 
earnings/ 
(deficit)
£000s

Total 
equity
£000s

2,694

97,780

(602)

(306)

(22,316)

78,952

–

–

–

–

–

–

–

–

–

–

–

–

–

617

–

617

–

–

15

–

–

306

306

(23,581)

(23,581)

–

–

617

306

(23,581)

(22,658)

–

–

–

–

453

50,843

453

(45,444)

107,590

5,263

45,580

–

–

6,965

45,580

2,694

97,780

The notes on pages 84 to 123 form part of these Financial Statements.

Financial Statements

HSS Hire Group plc 
Annual Report and Financial Statements 2021

83

CONSOLIDATED STATEMENT OF CASH FLOWS
FOR THE YEAR ENDED 1 JANUARY 2022

Profit/(loss) after income tax

Adjustments for:

– Tax

– Profit on disposal of discontinued operations 

– Amortisation

– Depreciation

– Accelerated depreciation relating to hire stock customer losses and hire stock write-offs

– Impairment of property, plant and equipment and right of use assets

– Disposal of sub-lease

– Loss on disposal of property, plant and equipment and right of use assets

– Lease disposals

– Capital element of receipts from net investment in sublease

– Rent concessions

– Share-based payment charge

– Foreign exchange (gains)/loss on operating activities

– Finance expense

Changes in working capital (excluding the effects of disposals and exchange differences on consolidation):

– Inventories

– Trade and other receivables

– Trade and other payables

– Provisions

Net cash flows from operating activities before purchase of hire equipment

Purchase of hire equipment

Cash generated from operating activities

Interest paid

Income tax (paid)/received

Net cash generated from operating activities

Cash flows from investing activities

Proceeds from disposal of business, net of cash disposed of

Proceeds from disposal of assets as part of business divestiture

Purchases of non-hire property, plant, equipment and software

Net cash generated from/(used by) investing activities

Cash flows from financing activities

(Costs associated with)/proceeds from capital raise (net of share issue costs paid)

Proceeds from borrowings (third parties)

Facility arrangement fees

Repayment of borrowings

Capital element of lease liability payments

Net cash (paid)/received from financing activities

Net (decrease)/increase in cash

Cash at the start of the year

Cash at the end of the year – continuing operations

Cash at the end of the year – discontinued operations

Cash at the end of the year

The notes on pages 84 to 123 form part of these Financial Statements.

12

29

9

9

9

9

9

20

20

26

8

17

18

19

22

Year ended
1 January 
2022
£000s

Year ended
26 December 
2020
£000s

53,726

(23,581)

Note

(1,156) 

(41,242)

5,310 

36,128 

3,761 

497 

–

2

(6,222)

311

–

1,374 

(506) 

15

–

5,197

44,709 

4,727 

11,557 

59

2,110

(4,012)

356

(996)

453

535

28,527 

25,065

252 

(6,999) 

23,671

(8,401)

89,033 

15

(17,468)

29 

29

14, 15

24

21

32

21

20

71,565

(26,628)

(779) 

44,158

62,813

526

(6,651)

56,688

(1,471) 

70,000 

(1,946)

(199,182)

(23,551)

(156,150)

(55,304) 

97,573 

42,269

–

42,269

552

9,845 

(1,780)

(5,181)

69,630

(13,673)

55,957

(22,052)

552 

34,457

–

–

(5,814)

(5,814) 

52,335

17,200

–

–

(23,263)

46,272

74,915 

22,658 

94,978

2,595

97,573 

84

HSS Hire Group plc 
Annual Report and Financial Statements 2021

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS
FOR THE YEAR ENDED 1 JANUARY 2022

1. Basis of preparation

a) Reporting entity
The Company is a public limited company which was listed on the London Stock Exchange up until 14 January 2021, when the Group’s ordinary 
shares of one pence each were admitted to trading on AIM. The Company is incorporated under the Companies Act and domiciled in the United Kingdom. 
The address of the Company’s registered office is Building 2, Think Park, Mosley Road, Manchester, M17 1FQ. These Consolidated Financial 
Statements comprise the Company and its subsidiaries (the Group). 

b) Statement of compliance
The Group Financial Statements of HSS Hire Group plc have been prepared in accordance with International Financial Reporting Standards as adopted 
by the UK (IFRS).

The Directors have taken advantage of the option within Section 390 of the Companies Act 2006 to prepare their Financial Statements up to a date seven 
days either side of the Company’s accounting reference date of 31 December, and these accounts cover the 53-week period from 27 December 2020 to 
1 January 2022 (2020: 29 December 2019 to 26 December 2020).

c) Functional and presentational currency
These Financial Statements are presented in pounds sterling (£), which is the Group’s presentational currency. The functional currency of the parent 
and subsidiaries is pounds sterling, except for those that are incorporated in the Republic of Ireland, which have the euro as their functional currency. 
All amounts have been rounded to the nearest thousand, unless otherwise indicated.

d) Basis of preparation
These Financial Statements have been prepared on a historical cost basis with the exception of derivative financial instruments, which are measured 
at fair value on each reporting date. The accounting policies set out below have been applied consistently to all periods presented in these 
Financial Statements.

e) Going concern 
At 1 January 2022, the Group’s financing arrangements consisted of a fully drawn term loan of £70m, an undrawn revolving credit and overdraft facility 
(RCF) of £23.2m and finance lines to fund hire fleet capital expenditure, of which £12.6m had not been utilised. Both the term loan and RCF are subject 
to net debt leverage and interest cover covenant tests each quarter. At the financial year-end the Group had significant headroom against these 
covenants. Cash at 1 January 2022 was £42.3m.

The Directors have prepared a going concern assessment up to 29 April 2023, which confirms that the Group is capable of continuing to operate within 
its existing facilities and can meet its covenant tests during that period. The key assumptions on which the projections are based include an assessment 
of the impact of future market conditions on projected revenues and the capital investment required to support that level of revenue.

The Group’s base case for the 12 months to 29 April 2023 assumes a continued recovery of revenue during 2022. The Board has considered various 
downside scenarios including a ’reasonable worst-case’ driven by lower than forecast market growth rates, the loss of a major customer contract, 
increased inflationary pressures and an increase in debtor days. In addition, it assumes that continued strategic investment in technology does not 
deliver the expected uplift in revenue. This reasonable worst-case scenario has been modelled without mitigating actions and, despite this, the Group 
is forecast to maintain headroom against its working capital requirements and financial covenants within the assessment period.

Whilst the Directors consider that there is a degree of subjectivity involved in their assumptions, taking into account the adequacy of the Group’s 
debt facilities, its ability to deploy mitigating actions where appropriate and the principal risks and uncertainties (see pages 30 to 34) and, after making 
appropriate enquiries, they have a reasonable expectation that the Group has adequate resources to continue in operational existence for 
the foreseeable future. Accordingly, they continue to adopt the going concern basis in preparing the Financial Statements included within this 
Annual Report.

f) Basis of consolidation
Subsidiaries are all entities over which the Company has control. The Company controls an entity when it is exposed to, or has rights to, variable returns 
from its involvement with the entity and has the ability to affect those returns through its power over the entity. Subsidiaries are fully consolidated from 
the date on which control is transferred.

Unless merger accounting has been adopted in specific circumstances, the Group applies the acquisition method to account for business 
combinations. The consideration transferred for the acquisition of a subsidiary is the fair value of the assets transferred, the liabilities incurred to former 
owners of the acquiree and the equity interests issued by the Group. The consideration transferred includes the fair value of any asset or liability resulting 
from a contingent consideration arrangement. Identifiable assets acquired and liabilities and contingent liabilities assumed in a business combination are 
measured initially at their fair values at the acquisition date. Acquisition-related costs are expensed as incurred.

If the business combination is achieved in stages, the acquisition date carrying value of the acquirer’s previously held equity interest in the acquiree 
is re-measured to fair value at the acquisition date with any gains or losses arising from such re-measurement are recognised in the profit or loss.

Any contingent consideration is measured at fair value at the acquisition date. If the contingent consideration is classified as equity then it is not 
re-measured and settlement is accounted for within equity. Otherwise, subsequent changes in the fair value of contingent consideration are recognised 
in profit or loss.

Intercompany transactions, balances and unrealised gains on transactions between Group companies are eliminated on consolidation.

Financial Statements

HSS Hire Group plc 
Annual Report and Financial Statements 2021

85

2. Critical accounting estimates and judgements

In preparing these Financial Statements, management has made judgements, estimates and assumptions that affect the application of the Group’s 
accounting policies and the reported amount of assets, liabilities, income, expenses and other disclosures. The estimates and underlying assumptions 
are based on historical experience and various other factors that are believed to be reasonable under the circumstances. The estimates and underlying 
assumptions are reviewed on an ongoing basis. 

Changes in accounting estimates may be necessary if there are changes in the circumstances on which the estimate was based, or as a result of new 
or further information. Such changes are recognised in the year in which the estimate is revised.

Key assumptions about the future and key sources of estimation uncertainty that have a risk of causing a material adjustment to the carrying value 
of assets and liabilities over the next year are set out below.

a) Estimates
Useful economic life and residual value of assets
Sensitivity analysis has not been carried out in relation to the useful economic life and residual value of assets held for hire due to the volume of the items 
involved and that multiple systems are used by the Group to record property, plant and equipment. Instead, the Directors regularly review useful 
economic lives and residual values to ensure that the depreciation charge is appropriate. Following the implementation of a new asset management 
system in the 2020 financial year, continuing improvements have been made in the recording and monitoring of fixed assets in the core UK hire business. 
Going forward, the Directors expect to make further improvements to the recording, reporting and management of property, plant and equipment 
across the Group.

Useful economic life of intangible assets
The Directors have assessed the brands of ABird and Apex and estimated that they have useful economic lives of 20 years. The Directors have estimated 
the customer relationship intangible assets recognised on the acquisition of Hero Acquisitions Limited and Apex Generators Limited as having useful 
economic lives of ten years. Further details of the net carrying value of intangible assets are give in note 14.

Impairment of goodwill, intangible assets, property, plant and equipment and right of use assets
To assess if any impairment exists, estimates are made of the future cash flows expected to result from the use of the asset and its eventual disposal. 
Actual outcomes could vary from such estimates of discounted future cash flows. Such calculations require assumptions related to the appropriate 
discount rate, the long-term growth rate, the rate of inflation and also short-term performance and cash flows. The Directors consider historic 
performance as well as referencing to external information to arrive at these assumptions. Further details of the impairment reviews undertaken, 
assumptions and sensitivities are given in note 14.

Onerous property costs
Provisions have been made for onerous property costs on non-trading stores, distribution centres and unused office space within the Group’s property 
portfolio. Due to the interdependency of assets within the branch and distribution centre network, the assessment of whether a site is onerous is based 
predominately on whether it is contributing to the wider network’s profit. Provisions for onerous property costs relate to the current value of contractual 
liabilities for future rates payments and other non-lease related unavoidable costs. Future operating losses are not provided for. The carrying amount of 
the onerous property costs for closed locations will be affected by changes in the discount rate, inflation and general market conditions. Further details 
of the assumptions and sensitivities are given in note 22.

Dilapidations provisions
An amount equivalent to the provision for dilapidation is recognised as part of the cost of the related property. The timing and amounts of future cash 
flows related to lease dilapidations are subject to uncertainty. The provision recognised is based on management’s experience and understanding of the 
commercial retail property market and, in some cases, third party surveyors’ reports commissioned for specific properties in order to best estimate the 
future outflow of funds, requiring the exercise of judgement applied to existing facts and circumstances, which can be subject to change. The amount 
recognised is the estimated cost of dilapidations, discounted to its net present value, and since the cash outflow can take place many years in the future, 
the carrying amount of the provision is reviewed regularly and adjusted to take account of changing facts and circumstances, including the age and 
condition of the property, experience of actual spend on similar properties, third party surveyors’ reports, specific lease obligations, market practice 
generally and agreements reached with landlords in respect of a given property. Changes in the estimated timing of dilapidations or dilapidations cost 
estimates are dealt with prospectively by recording an adjustment to the provision, and a corresponding adjustment to property, plant and equipment. 
The unwinding of the discount on the dilapidations provision is included as a finance expense. Further details of the assumptions and sensitivities are 
given in note 22.

Discount rates
The Group has assessed that the interest rate implicit in the lease is not readily determinable for leases other than hire fleet financed via the lines agreed 
for that purpose with the Group’s lenders. The Group therefore uses an incremental borrowing rate for all other leases, taking advantage of the IFRS 16 
expedient available to apply a single rate to leases of similar characteristics.

The incremental borrowing rate in use at transition and for new leases in the period is 3.5% for vehicles and equipment and between 5.1% and 6.0% 
for property leases. The discount rate selected for non-property leases is the rate at which the Group expects to finance assets of a similar class. 
For property, rates are those at which the Group might expect to borrow if acquiring an interest in property over five- and ten-year tenures. 

These rates are adjusted for properties based on the level of risk driven by geographic region or age. Further details on the lease liabilities are given in 
note 20.

86

HSS Hire Group plc 
Annual Report and Financial Statements 2021

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
FOR THE YEAR ENDED 1 JANUARY 2022

2. Critical accounting estimates and judgements continued

Recoverability of trade receivables 
Estimates are required in assessing the recoverability of overdue trade receivables and determining whether a provision against those receivables 
is required. The Group monitors the risk profile of debtors and makes provisions for amounts that may not be recoverable based on past default 
experience and on the Directors’ assessment of the economic environment. The recoverability of overdue receivables is considered together with the 
sales credit note provision. The Group makes provision for credit notes raised and expected to be raised after the end of the reporting period that relate 
to customer income recognised before the end of the period. The Group’s bad debt and credit note provisions are disclosed in note 18.

b) Judgements
Determining whether an arrangement constitutes a lease
Any arrangement that is dependent on the use of a specific asset or assets should be accounted for as a lease. The Directors have concluded that none 
of the Group’s contracts with customers are dependent on the use of a specific asset or group of specific assets as the Group can swap hire stock as 
required to provide tool and equipment hire services to them, and therefore are not leases.

Useful economic life of intangible assets
The HSS brand was first established in the late 1950s, and therefore given its longevity, the Directors consider this to have an indefinite life and it is not 
amortised, but instead subjected to annual impairment testing. Further details of the impairment reviews undertaken, assumptions and sensitivities are 
given in note 14.

Lease term
The lease term under IFRS 16 will correspond to the duration of the contracts signed except in cases where the Group is reasonably certain that it will 
exercise contractual termination or extension options.

For property, the Group’s policy is to use the full lease term (as opposed to first exercisable break date) for trading branches, distribution centres and 
offices unless there is an intention to exit the property at the reporting date. For properties which are occupied beyond lease end date, liabilities are 
calculated based on specific extension clauses if they exist. Where they do not, the Group reviews leases at least twice annually and extends for a 
maximum of six months provided notice has not been served by the Group or relevant landlord.

For properties which are no longer trading, costs, including dilapidations provisions, are provided on the assumption that leases will not be surrendered 
before the first exercisable break date because management believe that it is very difficult to make such an estimate of early surrender reliably. 
Therefore a prudent view is taken, which could lead to release of provisions in the event an early surrender is obtained.

Given the tenures and values involved, any similar judgements applied to vehicle and equipment leases are immaterial.

Exceptional items
Exceptional items are disclosed separately in the income statement where it is necessary to do so to provide further understanding of the underlying 
financial performance of the Group. Exceptional items are items of income or expense that have been shown separately due to the significance of their 
nature or amount. Exceptional items for the year ended 1 January 2022 are listed and explained in note 7.

Deferred tax assets
The assessment of probability of utilisation of tax losses is a key judgement discussed in further detail in note 23.

3. New accounting standards, accounting standards not yet effective and changes in accounting policy

Standards issued and effective beginning on or after 2021
The new standards, interpretations and amendments that are effective for the first time for the financial year beginning 27 December 2020 are detailed 
below:

COVID-19- Related Rent Concessions beyond 30 June 2021: Amendments to IFRS 16
The IASB issued these amendments on 28 May 2020. The amendments provide relief to lessees from applying IFRS 16 guidance on lease modification 
accounting for rent concessions arising as a direct consequence of the COVID-19 pandemic. As a practical expedient, a lessee that makes this election 
accounts for any change in lease payments resulting from the COVID-19 related rent concession the same way it would account for the change under 
IFRS 16, if the change were not a lease modification.

These amendments have not had a material impact on the group.

Standards effective in future periods
The Company is currently assessing the impact of the following accounting standards and amendments:
 – IAS 1 Presentation of Financial Statements and IAS 8 Accounting Policies, Changes in Accounting Estimates and Errors (Amendment – Definition 

of Material); 

 – IAS 1 Presentation of Financial Statements (Amendment – Classification of Liabilities as Current or Non-Current);

 – IAS 1 and IFRS Practice Statement 2 (Amendment – Disclosure of Accounting Policies);

 – IFRS 3 Business Combinations (Amendment – Definition of Business);

 – Revised Conceptual Framework for Financial Reporting;

 – Annual Improvements to IFRS: 2018-2020 Cycle;

 – IAS 37 Provisions, Contingent Liabilities and Contingent Assets (Amendment – Onerous Contracts – Cost of Fulfilling a Contract);

 – IAS 16 Property, Plant and Equipment (Amendment – Proceeds before Intended Use); 

 – IFRS 17 Insurance Contracts; and

Financial Statements

HSS Hire Group plc 
Annual Report and Financial Statements 2021

87

 – IAS 12 Deferred Tax (Amendment – Assets and Liabilities Arising from a Single Transaction).

 – Interest Rate Benchmark Reform – Phase 2: Amendments to IFRS 9, IAS 39, IFRS 7, IFRS 4 and IFRS 16

4. Accounting policies

a) Revenue recognition
The Group’s activities consist of supplying hire and equipment services within the UK and the Republic of Ireland. Revenue is measured based on the 
consideration specified in a contract with a customer and excludes value added taxes. The Group recognises revenue when it transfers control over a 
good or service to a customer.

The following table provides information about the nature and timing of the satisfaction of performance obligations in contracts with customers, including 
significant payment terms, and the related revenue recognition policies:

Type of product  
or service

Hire and 
rehire activities

Nature and timing of satisfaction of performance 
obligations, including significant payment terms

Approach to revenue recognition

Equipment on hire to customers is available 
for use by the customer from the point of 
collection or delivery until its return or 
notification that it is available for collection. 
Cash customers pay a deposit to secure the 
hire for which the charges are settled on 
return of the equipment. Account customers 
pay 30 days from the end of the month of 
invoice or to such terms as have been 
specifically negotiated up to a maximum of 
90 days from the end of the month of invoice.

Resale and ancillary 
revenue to hire 
including fuel and 
consumables

Customers obtain control of the goods at  
the point of collection or delivery and settle  
as above.

Revenue is recognised over time as the hire period progresses. The 
stand-alone selling price is determined based on the contracted prices at 
which the Group hires out the equipment under the specific contract with 
the customer and commences when the equipment is collected or has been 
delivered to a customer’s premises and has been accepted by the customer. 
Revenue is recognised to the extent that it is highly probable that a significant 
reversal in the amount of cumulative revenue recognised will not occur. 
Therefore, the amount of revenue recognised is adjusted for expected 
returns, contract corrections and any negotiated rebate, which are estimated 
based on historical data. For expected returns and contract corrections an 
estimate of the impact is treated as a correction to the asset’s carrying value 
by deducting this from the amount recognised as a trade receivable. Rebates 
are recognised as a separate liability and included within accruals (see note 
19). The Group reviews its estimate of all these items at each reporting date 
and updates the amounts of the reduction in the asset or the liability 
accordingly.

Revenue is recognised when the goods are collected or have been delivered 
to a customer’s premises and have been accepted by customers. Revenue is 
recognised to the extent that it is highly probable that a significant reversal in 
the amount of cumulative revenue recognised will not occur. Therefore, the 
amount of revenue recognised is adjusted for expected returns, contract 
corrections and any negotiated rebate, which are estimated based on 
historical data. For expected returns and contract corrections an estimate 
of the impact is treated as a correction to the asset’s carrying value and 
deducted from the amount recognised as a trade receivable. Rebates are 
recognised as a separate liability and included within accruals (see note 19). 
The Group reviews its estimate of all these items at each reporting date and 
updates the amounts of the reduction in the asset or the liability accordingly.

When the loss or damage is identified and quantified.

In circumstances where a customer loses or 
damages the equipment they have on hire, 
the Group is entitled to reclaim the costs of 
repair or the replacement cost in case of loss. 
Settlement is at the point the cost is finalised 
for cash customers and under normal 
settlement terms for account customers.

Damaged/lost 
hire stock 
compensation

Ex-hire fleet 
asset sales

Training course 
income

Customers obtain control of the goods at 
the point of collection or delivery and settle 
as above.

Revenue is recognised when the goods are collected; or have been delivered 
to a customer’s premises and have been accepted by the customer; or have 
otherwise been accepted by the customer. Payment is on or before collection.

Customers obtain the benefit of the service 
at the point of delivery. Training courses are 
paid for in advance or for account customers, 
in arrears in accordance with their normal 
settlement terms.

Revenue is recognised when the training course or support service is provided 
to the customer.

88

HSS Hire Group plc 
Annual Report and Financial Statements 2021

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
FOR THE YEAR ENDED 1 JANUARY 2022

4. Accounting policies continued

b) Contract costs
Costs associated with the award of significant contracts by customers are deferred in the balance sheet and amortised to the income statement over 
the life of the contract where such costs are incremental and are expected to be covered by the profits generated on the contract.

c) Cost of sales, distribution costs and administrative expenses
Cost of sales includes direct costs associated with the Group’s principal business of equipment hire. Such costs include equipment rehire, resale fuel, 
cost of reselling plant and equipment, maintenance, depreciation, amortisation and asset write-off and disposals. Distribution expenses comprise 
vehicle costs and transportation staff wages. Administrative expenses comprise principally staff and property costs and costs of acquisitions.

d) Segment reporting
IFRS 8 Operating Segments requires operating segments to be reported in a manner consistent with the internal reporting provided to the chief 
operating decision maker. The chief operating decision maker, who is responsible for allocating resources and assessing performance of the operating 
segments, has been identified as the management team, including the Chief Executive Officer, Chief Financial Officer and Chief Commercial Officer. 
Details of the Group’s segments are given in note 5.

e) Foreign currency translation
Foreign currency transactions are translated into an entity’s functional currency using the exchange rates prevailing at the dates of the transactions. 
Foreign currency translation gains and losses resulting from the settlement of such transactions and from the translation at year-end exchange rates 
of monetary assets and liabilities denominated in foreign currencies are recognised in the income statement. Foreign currency translation gains and 
losses that relate to borrowings and cash and cash equivalents are presented in the income statement within finance income or finance expense. 
All other foreign currency translation gains and losses are presented in the income statement within administrative expenses.

The assets and liabilities of foreign operations, including goodwill and fair value adjustments arising on consolidation, are translated to the Group’s 
presentational currency, sterling, at foreign currency exchange rates ruling at the reporting date. 

The revenues and expenses of foreign operations are translated at an average rate for the year, which approximates the foreign currency 
exchange rates ruling at the dates of the transactions. Exchange differences arising from the translation of foreign operations are reported 
in other comprehensive income.

f) Property, plant and equipment
Useful economic life and residual value of assets 
The Group’s policy for applying useful economic lives and residual values of assets has been determined through applying historical experience and 
taking into consideration the nature of assets and their intended use, and achieved values on sale when disposed.

Land and buildings comprise leasehold and freehold branches, workshops and offices, and are stated at cost, less depreciation or provision for 
impairment where appropriate. Land is not depreciated and depreciation on other assets is calculated using the straight-line method to allocate their 
cost or revalued amounts to their residual values over their estimated useful lives, as follows:

Material and equipment held for hire:

Tools and general equipment

Powered access

Power generation

Climate control

Non-hire assets:

Two to ten years

Five to ten years

Five to ten years

Two to ten years

Leasehold properties with less than fifty years unexpired

Over unexpired period of lease

Freehold buildings and long leasehold properties

Plant and machinery

Over fifty years

Two to ten years

The Group reviews its depreciation policy annually and has made no changes in 2021 to the depreciation rates applied. 

Materials and equipment held for hire purposes are stated at cost, less depreciation or provision for impairment where appropriate. Materials and 
equipment are written off over their useful economic life to the asset’s residual value which is estimated at between 20% of cost and nil. Residual values 
are only applied to powered access and power generation assets. Profits or losses arising when customers are invoiced for loss of equipment held for 
hire purposes are calculated by reference to average written down values and net proceeds.

Profit or loss on disposal 
Gains and losses on disposals of materials and equipment held for hire are calculated as the difference between the proceeds received and the carrying 
amount of the asset and are recognised in profit or loss.

Depreciation
For the purpose of calculating Adjusted EBITDA and Adjusted EBITA, depreciation, as disclosed on the face of the income statement, includes: the 
depreciation charge for the year on property, plant and equipment and on right of use assets; the net book value of hire stock losses and write-offs; the 
net book value of other fixed asset disposals less the proceeds on those disposals; impairments of right of use assets; the net book value of right of use 
asset disposals, net of the associated lease liability disposed of; and the loss on disposal of sub-leases.

Financial Statements

HSS Hire Group plc 
Annual Report and Financial Statements 2021

89

g) Intangible assets
Goodwill
Goodwill arises on the acquisition of subsidiaries and represents the difference between the fair value of the consideration transferred and the fair value 
of the acquired assets, liabilities and contingent liabilities.

Intangible assets acquired in a business combination
When an acquisition is completed intangible assets are separately identified from goodwill and measured at fair value. Brands are valued using the relief 
from royalty method. Customer relationships are valued using the excess of earnings method.

The HSS brand was first established in the late 1950s, and therefore given its longevity, the Directors consider this to have an indefinite life and it is not 
amortised, but instead subjected to annual impairment testing. 

All other brands and customer relationships are amortised on a straight-line basis over their useful economic life. The Directors have assessed the 
brands of ABird and Apex and estimated that they have useful economic lives of 20 years. The Directors have estimated the customer relationship 
intangible assets recognised on the acquisition of Hero Acquisitions Limited and Apex Generators Limited as having useful economic lives of ten years. 
Amortisation is charged to administrative expenses.

Software development costs
Costs associated with maintaining computer software programmes are recognised as an expense as incurred. Development costs that are directly 
attributable to the design, test and build of identifiable and unique software products controlled by the Group are recognised as intangible assets when 
the following criteria are met:

 – it is technically feasible to complete the software product so that it will be available for use;

 – management intends to complete the software product and use or sell it;

 – there is an ability to use or sell the software product;

 – it can be demonstrated how the software product will generate probable future economic benefits;

 – adequate technical, financial and other resources to complete the development and to use or sell the software product are available; and

 – the expenditure attributable to the software product during its development can be reliably measured.

Computer software development costs recognised as assets are amortised over their estimated useful lives, which do not exceed four years.

With regard to Software as a Service (SaaS) arrangements, where the Group controls the underlying software, configuration and customisation costs 
are capitalised as part of bringing the identified intangible asset into use. Where the Group does not control the underlying software, but the related 
configuration and customisation costs are not distinct from access to the software, these costs are expensed over the SaaS contract term. In all other 
circumstances, configuration and customisation costs are recognised as an expense as incurred, except in the limited instances where these costs 
result in a separately identifiable intangible asset.

Other intangible assets
Other intangible assets that are acquired by the Group and have finite useful lives are measured at cost less accumulated amortisation and any 
accumulated impairment losses. Other intangible assets are amortised over their useful economic life, and the amortisation charge is included within 
administrative expenses.

h) Impairment of intangible, property, plant and equipment and right of use assets
These assets are reviewed annually or more frequently if there is an indication of impairment to ensure that they are not carried above their estimated 
recoverable amounts. Impairment reviews are undertaken whenever events or changes in circumstances indicate the carrying value of these assets may 
not be recoverable. Other than for goodwill, where an impairment loss subsequently reverses, the carrying amount is increased to the revised estimate, 
but restricted so that the increased amount does not exceed the carrying amount that would have been determined had no impairment loss been 
recognised in prior years. Any impairment losses or reversals are recognised immediately in the income statement.

Testing for impairment 
For the purpose of impairment testing, all assets, including goodwill, acquired in a business combination are allocated to one or more of the cash 
generating units (CGUs) that are expected to benefit from the synergies of the combination. A CGU is the smallest group of assets that generates cash 
inflows from continuing use that are largely independent of the cash flows of other assets or CGUs.

The carrying value of a CGU is compared to its recoverable amount, which is the higher of its value in use and the fair value less costs of disposal.

i) Derivative financial instruments
The Group uses derivative financial instruments to manage its exposure to interest rate risk. Derivatives are initially recognised at fair value on the date 
a derivative contract is entered into and are subsequently re-measured at their fair value at each reporting date. Where hedge accounting is not applied, 
the resulting gain or loss is recognised in profit or loss immediately. Derivatives are carried as financial assets when their fair value is positive and as 
financial liabilities when their fair value is negative.

A derivative is presented as a non-current asset or non-current liability if the remaining maturity of the instrument is more than one year and the derivative 
is not expected to be realised or settled within one year. Where this is not the case, derivatives are presented as current assets or current liabilities.

90

HSS Hire Group plc 
Annual Report and Financial Statements 2021

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
FOR THE YEAR ENDED 1 JANUARY 2022

4. Accounting policies continued

Cash flow hedges
The effective portion of changes in the fair value of derivatives that are designated and qualify as cash flow hedges are recognised in other 
comprehensive income. The gain or loss relating to the ineffective portion is recognised immediately in profit or loss as part of other gains and losses.

Amounts recognised in other comprehensive income and accumulated in equity are reclassified to profit or loss in the periods when the hedged item is 
recognised in profit or loss in the same line of the statement of profit or loss and other comprehensive income as the recognised hedged item. However, 
when the forecast transaction that is hedged results in the recognition of a non-financial asset or a non-financial liability, the gains and losses previously 
accumulated in equity are transferred from equity and included in the initial measurement of the cost of the asset or liability.

Hedge accounting is discontinued when the Group revokes the hedging relationship, the hedging instrument expires or is sold, terminated, or exercised, 
or no longer qualifies for hedge accounting. Any gain or loss accumulated in equity at that time remains in equity and when the forecast transaction 
is ultimately recognised in profit or loss, such gains and losses are recognised in profit or loss, or transferred from equity and included in the initial 
measurement of the cost of the asset or liability as described above. When a forecast transaction is no longer expected to occur, the cumulative gain 
or loss that was accumulated in equity is recognised immediately in profit or loss.

j) Inventories
Inventories are stated at the lower of cost and net realisable value. Net realisable value is the estimated selling price in the ordinary course of business, 
less applicable variable selling expenses. Provision is made for those inventory items where the net realisable value is estimated to be lower than cost. 
Net realisable value is based on both historical experience and assumptions regarding estimated future sales value.

k) Trade receivables and contract assets
Trade and other receivables are recognised initially at fair value, which is deemed to be the transaction price. Subsequently, trade and other receivables 
are measured at amortised cost using the effective interest method, less any provision for impairment.

Contract assets relate to the group’s right to consideration for work completed but not billed at the reporting date and consist of accrued income. 
Contract assets are recognised initially at fair value, which is deemed to be the agreed transaction price. The contract assets are transferred to trade 
receivables when an invoice has been issued at which point the right to payment becomes unconditional.

Recoverability of trade receivables and contract assets
The provision for impairment of trade receivables and contract assets consists of a bad debt and a credit note provision (see note 2). For bad debt 
provisioning, the Group applies the IFRS 9 simplified approach of using a lifetime expected credit loss provision for trade receivables and contract assets 
based upon past default experience. Trade receivables and contract assets are grouped based on similar credit risk and ageing. 

The estimated credit loss rates are based on historical loss rates and then adjusted for current and forward-looking macroeconomic factors affecting 
the Group’s operating environment. The Group has identified expected GDP growth, inflation and unemployment rates as key in this regard.

Receivables over two years past their due date are expensed in their entirety and written back to income if subsequently recovered. 

The creation and release of bad debt provision are charged or credited to administrative expenses in the income statement and movements in the credit 
note provision are charged or credited to revenue. If material, the impairment loss is disclosed on the face of the Consolidated Income Statement.

l) Cash
In the statement of cash flows, cash and cash equivalents includes cash in hand, deposits held at call with banks, other short-term highly liquid 
investments with maturities of three months or less and bank overdrafts. In the statement of financial position, bank overdrafts are shown within 
borrowings in current liabilities.

m) Trade and other payables
Trade payables are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Trade payables 
are recognised initially at fair value and subsequently measured at amortised cost. Trade payables are classified as current liabilities if payment is due 
within one year or less, otherwise they are presented as non-current liabilities.

n) Borrowings
Borrowings are recognised initially at fair value, net of transaction costs incurred. Borrowings are subsequently carried at amortised cost; any difference 
between the proceeds (net of transaction costs) and the redemption value is recognised in the income statement over the period of the borrowings using 
the effective interest method.

Fees paid on the establishment of loan facilities are recognised as transaction costs of the loan to the extent that it is probable that some or all of the 
facility will be drawn down. In this case, the fee is deferred until the draw-down occurs. To the extent there is no evidence that it is probable that some 
or all of the facility will be drawn down, the fee is capitalised as a prepayment for liquidity services and amortised over the period of the facility to which 
it relates.

The group derecognises borrowings when, and only when, the liability is extinguished. Where an exchange occurs between an existing lender of 
borrowings with substantially different terms this is considered as an extinguishment of the existing borrowings and the new borrowings are recognised.

o) Provisions
Provisions for onerous property costs, contracts, restructuring costs and legal claims are recognised when:

 – the Group has a present legal or constructive obligation as a result of past events;

 – it is probable that an outflow of resources will be required to settle the obligation; and

 – the amount has been reliably estimated.

Financial Statements

HSS Hire Group plc 
Annual Report and Financial Statements 2021

91

Onerous property costs
Provisions have been made for onerous property costs (excluding lease costs) on non-trading stores, distribution centres and unused office space within 
the Group’s property portfolio. Trading stores form part of a wider network of assets and are not judged to be onerous as they contribute to the wider 
network. Provisions for onerous property costs relate to the current value of contractual liabilities for future rates payments and other non-lease 
unavoidable costs to the first exercisable break under the related lease. These provisions are recognised on a property-by-property basis. The carrying 
amount of the onerous property costs will be affected by changes in the discount rate and property disposals. The actual costs and timing of cash flows 
are dependent on future events and market conditions. Any difference between management estimates and actual costs is accounted for in the period 
when such determination is made. Further details of the assumptions and sensitivities are given in note 22.

Dilapidations provisions
An amount equivalent to the provision for dilapidation is recognised as part of the cost of the related property. The timing and amounts of future cash 
flows related to lease dilapidations are subject to uncertainty. The provision recognised is based on management’s experience and understanding of 
the commercial retail property market and third party surveyors’ reports commissioned for specific properties in order to best estimate the future outflow 
of funds, requiring the exercise of judgement applied to existing facts and circumstances, which can be subject to change. The amount recognised is 
the estimated cost of dilapidations, discounted to its net present value, and since the cash outflow can take place many years in the future, the carrying 
amount of the provision is reviewed regularly and adjusted to take account of changing facts and circumstances, including the age and condition of 
the property, experience of actual spend on similar properties, third party surveyors’ reports, specific lease obligations, market practice generally and 
agreements reached with landlords in respect of a given property. Changes in the estimated timing of dilapidations or dilapidations cost estimates are 
dealt with prospectively by recording an adjustment to the provision, and a corresponding adjustment to property, plant and equipment for all occupied 
properties held prior to 29 December 2019 (IFRS 16 transition date). From 29 December 2019 adjustments are reflected against the right of use asset for 
any new properties. Where a property is non-trading any increase or decrease in the dilapidations provision will be reflected directly in profit and loss. 
The unwinding of the discount on the dilapidations provision is included as a finance expense. 

Further details of the assumptions and sensitivities are given in note 22.

Restructuring provisions
Restructuring provisions comprise lease termination penalties and employee termination payments. Provisions are not recognised for future operating 
losses. Provisions are measured at the present value of the expenditures expected to be required to settle the obligation using a pre-tax rate that reflects 
current market assessments of the time value of money and the risks specific to the obligation.

Onerous contract provisions
Contracts are considered to be onerous when cash is paid to a third party but the Group derives no economic benefit. 

p) Share capital and reserves
Ordinary shares
The Group’s ordinary shares are classified as equity instruments. Incremental costs directly attributable to the issue of ordinary shares are recognised as 
a deduction from equity, net of any tax effects.

Retained earnings/accumulated deficit
The retained earnings/accumulated deficit represents the accumulated profits, losses and distributions of the Group.

Foreign exchange reserve 
The foreign exchange reserve represents cumulative exchange differences arising from the translation of foreign operations and reported in other 
comprehensive income (note 4e).

Merger reserve
The merger reserve is the amount arising on the difference between the nominal value of shares issued on a merger and the carrying value of the 
interest in the subsidiary. The merger reserve arose in 2015 when the Group underwent a capital reconstruction in advance of its initial public offering 
on 9 February 2015, and increased during 2016 via acquisition of a ‘cash box’ company.

Warrant reserve
The warrant reserve represents the issue-date fair value of warrants that will be settled by a future issue of shares in the Group.

Cash flow hedging reserve
The cash flow hedging reserve represents the effective portion of changes in the fair value of derivatives that are designated and qualify as cash flow 
hedges and recognised in other comprehensive income (note 4i).

q) Finance income and expense
Finance income comprises interest receivable on cash balances.

Finance expense comprises interest payable on borrowings, interest payable on lease liabilities, amortisation and write-off of debt issuance costs and 
the unwinding of the discount on non-current provisions. Interest is recognised in profit or loss as it accrues, using the effective interest rate. 
Interest payable on borrowings includes a charge in respect of attributable transaction costs, which are recognised in profit or loss over the period of the 
borrowings on an effective interest basis. The finance element of lease payments is charged to the income statement over the lease period. 

92

HSS Hire Group plc 
Annual Report and Financial Statements 2021

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
FOR THE YEAR ENDED 1 JANUARY 2022

4. Accounting policies continued

r) Current and deferred income tax
The tax expense for the period comprises current and deferred tax. Tax is recognised in the income statement, except to the extent that it relates to 
items recognised in other comprehensive income or directly in equity. In this case, the tax is also recognised in other comprehensive income or directly 
in equity, respectively.

The current income tax charge is calculated on the basis of the tax laws enacted or substantively enacted at the reporting date. Management periodically 
evaluates positions taken in tax returns with respect to situations in which applicable tax regulation is subject to interpretation. It establishes provisions 
where appropriate on the basis of amounts expected to be paid to the tax authorities.

Deferred income tax is recognised on temporary differences arising between the tax bases of assets and liabilities and their carrying amounts in the 
statement of financial position. However, deferred tax liabilities are not recognised if they arise from the initial recognition of goodwill. Deferred income tax is 
not accounted for if it arises from initial recognition of an asset or liability in a transaction other than a business combination that at the time of the transaction 
affects neither accounting nor taxable profit or loss. Deferred income tax is determined using tax rates (and laws) that have been enacted or substantively 
enacted by the reporting date and are expected to apply when the related deferred income tax asset is realised or the deferred income tax liability is settled.

Deferred income tax assets are recognised only to the extent that it is probable that future taxable profit will be available against which the temporary 
differences can be utilised.

Deferred income tax liabilities are provided on taxable temporary differences arising from investments in subsidiaries, except for deferred income tax 
liabilities where the timing of the reversal of the temporary difference is controlled by the Group and it is probable that the temporary difference will not 
reverse in the foreseeable future.

Deferred income tax assets are recognised on deductible temporary differences arising from investments in subsidiaries only to the extent that it is 
probable the temporary difference will reverse in the future and there is sufficient taxable profit available against which the temporary difference can 
be utilised. Deferred income tax assets and liabilities are offset when there is a legally enforceable right to offset current tax assets against current tax 
liabilities and when the deferred income taxes assets and liabilities relate to income taxes levied by the same taxation authority on either the same 
taxable entity or different taxable entities where there is an intention to settle the balances on a net basis.

s) Employee benefits
Short-term employee benefits
Short-term employee benefits are expensed as the related service is provided. A liability is recognised for the amount expected to be paid if the Group 
has a present legal or constructive obligation to pay this amount as a result of past service provided by the employee and the obligation can 
be estimated reliably.

Pension obligations
The Group operates employee-optional stakeholder retirement and death benefit schemes; these are defined contribution schemes. Both employees 
and employers are required to make contributions, with the employer’s contributions for each employee determined by the level of contribution made by 
the employee and the employees’ length of service within the Group or subsidiary company. The employer’s contributions are charged to profit and loss 
in the year in which the contributions are due.

Termination benefits
Termination benefits are payable when employment is terminated by the Group before the normal retirement date, or whenever an employee accepts 
voluntary redundancy in exchange for these benefits. The Group recognises termination benefits at the earlier of the following dates: (a) when the Group 
can no longer withdraw the offer of those benefits; and (b) when the entity recognises costs for a restructuring and involves the payment of termination 
benefits. In the case of an offer made to encourage voluntary redundancy, the termination benefits are measured based on the number of employees 
expected to accept the offer. Benefits falling due more than one year after the end of the reporting period are discounted to their present value.

Share-based payments 
Share-based payment transactions in which the Group receives goods or services as consideration for its own equity instruments are accounted for 
as equity-settled share-based payments. The grant date fair value of the share-based payment granted to employees is recognised as an employee 
expense, with a corresponding increase in equity, over the period that the employee becomes unconditionally entitled to the awards. The fair value of the 
options granted is measured using an option valuation model, taking into account the terms and conditions upon which the options were granted, and is 
charged to the income statement on a straight-line basis over the vesting period of the award.

The amount recognised as an expense is adjusted to reflect the actual number of awards for which the related service and non-market vesting 
conditions are expected to be met, such that the amount ultimately recognised as an expense is based on the number of awards that do meet 
the related service and non-market performance conditions at the vesting date.

t) Leases
A right of use (ROU) asset representing the Group’s right to use the underlying asset and a corresponding lease liability representing its obligation to 
make lease payments, is recognised. The ROU asset is depreciated over the lease term on a straight-line basis, except where the Group has the right, 
and expects to exercise that right, to take ownership of the assets after the end of the lease; in such cases the assets are depreciated over their useful 
life. The finance element of lease payments is charged to the income statement over the lease term. 

Lease liabilities are initially measured at the present value of future rent payments, and discounted at the interest rate implicit in the lease, or, where 
this cannot readily be determined, the Group’s incremental borrowing rate. The Group’s incremental borrowing rate is the rate the Group would have 
to pay to borrow the funds necessary to obtain an asset of similar value over a similar term and with similar security to the ROU asset in a similar 
economic environment.

ROU assets are measured at cost comprising: the initial measurement of lease liability, initial direct costs, restoration costs and lease payments made on 
or before transition date.

Financial Statements

HSS Hire Group plc 
Annual Report and Financial Statements 2021

93

IFRS 16 and COVID-19 concessions
The Group has taken advantage of the practical expedient available under the amendment to IFRS 16. As such the Group assessed if rent concessions 
that occurred as a direct consequence of the COVID-19 pandemic meet the following conditions:

 – the change in lease payments results in revised consideration for the lease that is substantially the same as, or less than, the consideration 

for the lease immediately preceding the change; 

 – any reduction in lease payments affects only payments originally due on or before 30 June 2021; and

 – there is no substantive change to other terms and conditions of the lease.

Where these conditions were met the change in the lease payments were not accounted for as a lease modification. The amount of qualifying rent 
concessions recorded in the income statement amounted to £0.2m (2020: £1.3m).

(u) Holiday pay accrual
A liability is recognised to the extent of any unused holiday pay entitlement which is accrued at the balance sheet date and carried forward to future 
periods. This is measured at the undiscounted salary cost of the future holiday entitlement accrued at the balance sheet date.

(v) Government grants
The Group received grant income as a result of Government support in response to the COVID-19 pandemic. Government grant income is reported 
within other operating income. The income is recognised when there is a reasonable assurance that the relevant entity or the wider Group will comply 
with the conditions attached to the grant and that the grants will be received. The grant income is recognised in the same period as any related costs 
for which the grants are intended to compensate.

w) Fair value measurement
A number of the Group’s accounting policies and disclosures require the determination of fair value, for both financial and non-financial assets and 
liabilities. Set out below is an analysis of the valuation method of the Group’s financial instruments: 

The different levels in the fair value hierarchy have been defined as follows:

 – Level 1: quoted (unadjusted) prices in active markets for identical assets or liabilities.

 – Level 2: inputs other than quoted prices included within level 1 that are observable, for the asset or liability, either directly (i.e. as prices) or indirectly 

(i.e. derived from prices).

 – Level 3: inputs for the asset or liability that are not based on observable market data (unobservable inputs).

Fair values have been determined for measurement purposes based on the following methods:

Derivative instruments (level 2)
The fair values of interest rate swaps are calculated as the present value of the estimated future cash flows based on the terms and maturity of 
each contract and using market interest rates as applicable for a similar instrument at the measurement date. Fair values reflect the credit risk 
of the instrument and include adjustments to take account of the credit risk of the Group entity and counterparty where appropriate.

The fair values of interest rate swap contracts are calculated by management based on external valuations received from the Group’s bankers and 
are based on anticipated future interest yields.

x) Exceptional items
Items of income or expense have been shown as exceptional either because of their size or nature or because they are outside the normal course 
of business.

y) Dividends
Dividends on ordinary share capital are recognised as a liability in the Group’s Financial Statements in the period in which they are declared by the 
Company. In the case of interim dividends, these are considered to be declared when they are paid and in the case of final dividends, these are declared 
when authorised by the shareholders.

z) Prior period restatements
The group made two strategic divestitures during the year ended 1 January 2022 (see note 29). These meet the IFRS 5 definition of discontinued 
operations and so the prior period figures included in the Consolidated Income Statement and the supporting notes have been re-presented to exclude 
amounts relating to discontinued operations.

Following a review of the Annual Report and Accounts for the year to 26 December 2020 by the FRC’s Corporate Reporting Review Team, a change has 
been made to separately disclose the impairment loss on trade receivables of £3.1m on the face of the Consolidated Income Statement. Previously it 
was included within administrative expenses (which has now decreased by the corresponding amount of £3.1m to £112.6m) and disclosed within note 
18. There was no impact on profit.

Subsequent to the approval of the financial statements for the year ended 26 December 2020, the Directors established that certain assets that had 
previously been held under finance leases had been incorrectly classified as right of use assets. The balances have been amended in these financial 
statements and shown as a prior year adjustment. The effect of this adjustment has been to increase property, plant and equipment, as at 26 December 
2020, by £6.4m and decrease right of use assets by £6.4m. There has been no effect on the profit and loss reserve or on net assets.

94

HSS Hire Group plc 
Annual Report and Financial Statements 2021

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
FOR THE YEAR ENDED 1 JANUARY 2022

5. Segment reporting

The Group’s operations are segmented into the following reportable segments:

 – Rental and related revenue; and

 – Services.

Rental and related revenue comprises the rental income earned from owned tools and equipment, including powered access and power generation 
together with directly related revenue such as resale (fuel and other consumables), transport and other ancillary revenues.

Services comprise the Group’s HSS OneCall rehire business and HSS Training. HSS OneCall provides customers with a single point of contact for the 
hire of products that are either not held within or available from HSS’s fleet and are obtained from approved third party partners; HSS Training provides 
customers with specialist safety training across a wide range of products and sectors.

Contribution is defined as segment operating profit before branch and selling costs, central costs, depreciation, amortisation and exceptional items. 

During the year the Group recognised £0.2m in grant income from participation in the Republic of Ireland’s job retention scheme which had been 
received in 2020 and deferred. In 2020, £9.1m was recognised as a result of participation in the UK COVID-19 Job Retention Scheme and a similar 
scheme operated in the Republic of Ireland. Income has been allocated to segments based on where the underlying costs were incurred. This resulted 
in £0.1m (2020: £2.7m) being allocated to Rental and related contribution, £nil (2020: £0.7m) to Services contribution, £0.1m (2020: £5.2m) to branch and 
selling costs, £nil (2020: £0.3m) to central costs, and £nil (2020: £0.2m) to exceptional items.

In 2020, £0.6m of grant income related to property rates was allocated to branch and selling costs – no such grant income was received in 2021.

All segment revenue, operating profit, assets and liabilities are attributable to the principal activity of the Group being the provision of tool and equipment 
hire and related services in, and to customers in, the United Kingdom and the Republic of Ireland. No single customer represented more than 10% of 
Group revenue in the year (2020: one customer was more than 10%).

Year ended 1 January 2022

Rental  
(and related 
revenue)
£000s

Services
£000s

Central
£000s

Total revenue from external customers

191,158

112,111

Contribution

Branch and selling costs

Central costs

Adjusted EBITDA

Less: Exceptional items

132,583

16,209

Total
£000s

303,269

148,792

–

–

(49,229)

(29,786)

(49,229)

(29,786)

8,039

69,777

8,039

Less: Depreciation and amortisation

(22,350)

(826)

(20,119)

(43,295)

Operating profit

Net finance expenses

Profit before tax from continuing operations

Income tax credit

Profit after tax from continuing operations

Profit on disposal of discontinued operations 

Profit for the year from discontinued operations

Profit for the financial period

34,521

(28,455)

6,066

1,239

7,305

41,242

5,179

53,726

Financial Statements

HSS Hire Group plc 
Annual Report and Financial Statements 2021

95

Additions to non-current assets

Property, plant and equipment

Right of use assets

Intangibles

Non-current assets net book value

Property, plant and equipment

Right of use assets

Intangibles

Deferred tax assets

Current assets

Current liabilities

Non-current liabilities

Total revenue from external customers from continuing operations

Contribution

Branch and selling costs

Central costs

Adjusted EBITDA

Less: Exceptional items

Less: Depreciation and amortisation

Operating loss

Net finance expenses

Loss before tax from continuing operations

Income tax charge

Profit for the year from discontinued operations

Loss after tax and discontinued operations

Rental  
(and related 
revenue)
£000s

18,558

8,558

2,928

44,332

20,651

143,553

Year ended 1 January 2022

Services
£000s

Central
£000s

Total
£000s

16

56

39

129

384

836

2,750

6,826

1,361

21,324

15,440

4,328

15,476

54,945

3,259

2,404

123,631

(103,020)

(144,679)

59,937

75,980

147,648

2,404

123,631

(103,020)

(144,679)

161,901

Year ended 26 December 2020

Restated1

Rental  
(and related  
revenue)
£000s

160,615

Services

£000s

89,448

116,812

10,737

Central

£000s

–

–

Total
£000s

250,063

127,549

(46,202)

(21,787)

(46,202)

(21,787)

(25,134)

(600)

(13,016)

(25,481)

59,560

(13,016)

(51,215)

(4,671)

(24,968)

(29,639)

(42)

6,100

(23,581)

1 The notes supporting the income statement have been restated to disclose continuing operations (note 4z).

96

HSS Hire Group plc 
Annual Report and Financial Statements 2021

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
FOR THE YEAR ENDED 1 JANUARY 2022

5. Segment reporting continued

Additions to non-current assets

Property, plant and equipment

Right of use assets

Intangibles

Non-current assets net book value

Property, plant and equipment

Right of use assets

Intangibles

Current assets

Current liabilities

Non-current liabilities

Rental  
(and related  
revenue)
£000s

14,099

4,880

979

50,429

20,576

153,804

Year ended 26 December 2020

Restated2

Services
£000s

Central
£000s

Total
£000s

59

–

861

203

212

1,246

2,286

4,357

1,477

16,444

9,237

3,317

17,743

62,700

3,448

176,636

(107,665)

(271,742)

68,375

83,488

158,498

176,636

(107,665)

(271,742)

107,590

2  Leased assets transferred to right-of-use assets on adoption of IFRS16 were overstated in the prior year due to the inclusion of expired leases. These have 
been re-presented as owned assets. The net book value of the assets as at 26 December 2020 was £6.4m – there is no impact to total non-current assets 
(see notes 4z, 15 and 16).

6. Other operating income

COVID-19 Government grant income: job retention schemes

COVID-19 Government grant income: rates grants

Insurance proceeds (net of fees)

Sub-lease rental and service charge income

Year ended 
1 January 
2022

£000s

232

–

1,203

273

1,708

Year ended 
26 December 
2020
Restated1
£000s

9,118

595

1,216

221

11,150

During the year, the Group recognised £0.2m as a result of earlier participation in the Republic of Ireland’s job retention scheme. The income was 
received during 2020 with recognition deferred pending confirmation of eligibility. In 2020, the Group received and recognised £9.1m of grant income 
from the UK COVID-19 Job Retention Scheme and a similar scheme in the Republic of Ireland; and COVID-19 rates grants of £0.6m. During the year the 
Group also received £1.2m (2020: £1.2m) from COVID-19 business interruption insurance claims. Sub-let rental income of £0.3m (2020: £0.2m) was 
received on vacant properties. 

1 The notes supporting the income statement have been restated to disclose continuing operations (note 4z).

Financial Statements

HSS Hire Group plc 
Annual Report and Financial Statements 2021

97

7. Exceptional items

Items of income or expense have been shown as exceptional either because of their size or nature or because they are outside the normal course 
of business. As a result, during the year ended 1 January 2022 the Group has recognised exceptional items as follows:

Onerous property (credits)/costs

Costs expensed on refinancing

Costs relating to restructure

Onerous contract

Capital Raise and Aim listing

Exceptional items continuing operations

Profit arising on business divestiture – discontinued operations

Total

During the year ended 26 December 2020, the Group recognised exceptional costs analysed as follows:

Included  
in cost  
of sales
£000s

Included in 
distribution 
costs
£000s

Included in 
administrative 
expenses
£000s

Onerous property costs

Network restructure

Onerous contract

Capital Raise and AIM listing

–

305

–

–

305

–

25

–

–

25

7,010

4,422

557

868

Included in 
administrative 
expenses
£000s

Included 
in other 
operating 
income
£000s

(7,982)

(106)

–

556

(257)

(250)

(7,933)

(41,242)

(49,175)

Included in 
finance 
expense
£000s

Year ended  
1 January 
2022
£000s

223

9,730

–

(8)

–

9,945

–

9,945

(7,865)

9,730

556

(265)

(250)

1,906

(41,242)

(39,336)

Included in 
finance 
expense
£000s

Year ended  
26 December 
2020
£000s

373

–

–

–

7,362

4,602

557

868

–

–

–

–

(106)

–

(106)

Restated1

Included 
in other 
operating 
income
£000s

(21)

(150)

–

–

12,857

(171)

373

13,389

1  The notes supporting the income statement have been restated to disclose continuing operations (note 4z).

Exceptional items incurred in 2021 and 2020
Costs related to onerous properties: branch and office closures
In October 2020 the Group announced a decision to permanently close 134 stores as part of an acceleration of strategy. Since that date the Group has 
been working to agree exits from these and pre-existing dark stores. An exceptional credit of £7.9m has been recognised in 2021 (2020 an exceptional 
charge of £7.4m) was recognised. This relates mainly to the release of lease liabilities, onerous property cost and dilapidations provisions on surrender of 
properties following the branch closures.

Right of use (ROU) assets valuing £9.5m were fully impaired following the decision to close stores in October 2020. As a result, any subsequent 
surrender of the associated leases results in a gain on the disposal of remaining lease liability. 66 of the leases related to October 2020 restructuring 
were disposed of in the year resulting in a gain of £4.0m (2020: 60 leases surrendered and net gain of £4.0m). Other dark stores exited in the year 
resulted in a gain of £1.0m. The lease liability associated with the last nine dark stores is £1.1m.

Two closed stores were subject to lease modifications (rent reviews) during 2021. This resulted in the addition of lease liabilities and corresponding ROU 
assets – which were immediately impaired – generating a charge of £0.1m. 

In 2020, COVID-19 qualifying rent concessions of £0.3m were recognised as an exceptional credit because they related to stores that were non-trading 
and previously had been considered onerous.

An interest charge (discount unwind) of £0.2m (2020: £0.4m) on dark store liabilities was recognised through exceptional finance costs.

Onerous property cost provisions for rates and utilities associated with surrendered dark stores have been released resulting in a credit of £3.0m (figure 
is net of £1.1m in fees paid, mainly to the Group’s restructuring adviser). In 2020, onerous property costs of £2.1m were recognised, including £0.4m in 
advisory fees.

As part of the surrender negotiations to exit dark stores dilapidations liabilities were agreed and a net credit of £0.2m was recognised. In 2020, 
dilapidations assets totalling £1.2m were impaired as a result of the decision to close branches, following which settlements were agreed for certain 
properties resulting in a release of liability of £1.2m. Reassessment of remaining non-trading store liabilities resulted in a further release of £0.3m in 2020. 

The amounts remaining for onerous contract costs and dilapidations provisions on dark stores are £0.2m and £1.1m respectively (2020: £4.0m and 
£3.9m respectively).

98

HSS Hire Group plc 
Annual Report and Financial Statements 2021

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
FOR THE YEAR ENDED 1 JANUARY 2022

7. Exceptional items continued

Onerous contract
The Group maintains a provision to cover the expected outflows related to its onerous contract with Unipart for the NDEC operation which ceased in late 
2017 (note 22). The liability at the balance sheet date is £13.5m (2020: £17.0m). The discount rate used to calculate the present value of the provision is 
the 5 year UK gilt rate of 0.81% (2020: -0.05%). Application of the new discount rate at the balance sheet date resulted in a credit to the income 
statement of £0.3m (2020: debit of £0.6m), recognised as exceptional in line with the original provision.

Capital raise and AIM listing
In 2020 the Group successfully completed a capital raise to strengthen its balance sheet and moved its listing to AIM in January 2021. An over-accrual of 
legal costs of £0.3m was released in 2021 (fees totalling £0.9m had been recognised in 2020). Costs that related specifically to the capital raise were 
deducted from the net proceeds and included in the share premium account (note 24).

Exceptional items incurred in 2021 only
Costs expensed on refinancing
In October 2021, following the sale of All Seasons Hire Limited (see business divestitures below and note 29) the Group repaid £50.0m of the senior 
finance facility in place at that time. The early repayment resulted in a prepayment penalty of £1.9m. In November 2021 the Group completed a 
refinancing exercise. A new senior finance facility of £70m was agreed at a significantly reduced interest rate. The early repayment of the previous facility 
resulted in a prepayment penalty of £4.5m. Repayments of the senior finance facility led to accelerated amortisation of debt issue costs of £3.3m.

Costs related to restructure
Following the changes made to its operating network in Q4 2020 and the roll-out of HSS Pro in Q1 2021, the Group has commenced an exercise to 
legally separate the HSS Operations and Pro Service divisions into distinct entities. Fees incurred relating to the restructure of £0.6m have been 
recognised as exceptional. The restructure is expected to complete in 2022 and to cost less than £2m in total. 

Business divestiture
To enable the Group to strengthen its balance sheet and focus on its strategic priority to Transform the Tool Hire Business, the Group made two 
strategic divestments during the year:

Laois Hire Limited
 Laois Hire Limited, the Irish large plant hire business was sold to Briggs Equipment Ireland Limited (Briggs) on 7 April 2021. Proceeds of the 
disposal, net of transaction costs, were £10.0m generating a profit on disposal of £3.2m. 

All Seasons Hire Limited
 All Seasons Hire Limited, a cooling and heating provider was sold to Cross Rental Services Limited with the transaction completing 
on 29 September 2021. Proceeds of the disposal, net of transaction costs, were £54.3m generating a profit on disposal of £38.0m.

As part of these transactions, the Group entered into commercial agreements to cross-hire equipment to ensure the broadest possible distribution of, 
and customer access to, each party’s existing fleet.

Exceptional items incurred in 2020 only
Network restructure (excluding onerous property items)
As a result of the decision to close branches and operate a more flexible structure, the Group incurred significant other, non-property costs. 
300 colleagues were placed at risk of redundancy with the majority leaving the business on completion of consultation. £1.6m was recognised in this 
regard. Property, plant and equipment with a net book value of £2.0m was impaired and a further £0.8m (note 9) disposed of. Excess resale stock 
valued at £0.3m was written off.

8. Finance expense

Senior finance facility

Senior finance facility prepayment penalties (note 7)

Debt issue costs

Lease liabilities

Interest unwind on discounted provisions

Revolving credit facility

Interest on financial instruments

Bank loans and overdrafts

Accelerated amortisation of debt issue costs (note 7)

1 The notes supporting the income statement have been restated to disclose continuing operations (note 4z).

Year ended
1 January 
2022

£000s

12,653

6,430

1,896

3,950

15

58

–

153

3,300

Year ended
26 December 
2020
Restated1
£000s

16,334

–

2,398

4,950

424

382

320

160

–

28,455

24,968

 
 
 
 
Financial Statements

HSS Hire Group plc 
Annual Report and Financial Statements 2021

99

9. Operating profit

Operating profit is stated after charging/(crediting):

Depreciation (see below for detail)

Amortisation (see below for details)

Write off inventory (note 17)

Operating lease rentals: 

  – motor vehicles and equipment for internal use

  – hire stock

Sub-lease rental income (note 6)

Foreign currency translation gains

COVID-19 Government grant income (note 6)

Business interruption insurance proceeds (note 6)

Auditors’ remuneration 

  – audit of Group and Company Financial Statements

  – audit of subsidiary Financial Statements

  – other non-audit assurance services

Year ended
1 January 
2022

£000s

38,120

5,175

256

984

662

(273)

(81)

(232)

(1,203)

£000s

148

712

39

899

Year ended
26 December 
2020
Restated1
£000s

46,193

5,022

277

358

–

(221)

(400)

(9,713)

(1,216)

£000s

105

399

194

698

1 The notes supporting the income statement have been restated to disclose continuing operations (note 4z).

Below is a reconciliation of depreciation and amortisation across the asset categories:

Year ended  
1 January 2022 

£000s

Year ended
26 December 
2020
£000s

Property, 
plant and 
equipment
£000s

Right of 
use assets
£000s

Property,  
plant and  
equipment
£000s

Right of 
use assets
£000s

Net  
investment in 
subleases
£000s

Total
£000s

16,735

19,393

36,128

20,173

24,536

3,370

91

264

634

997

233

4,004

4,324

403

1,088

497

2,028

2,016

82

9,541

20,460

21,257

41,717

28,541

34,562

(1,086)

(243)

–

–

(1,086)

(243)

–

–

–

–

–

–

59

–

59

–

–

Total
£000s 

44,709

4,727

2,169

11,557

63,162

–

–

19,131

21,257

40,388

28,541

34,562

59

63,162

(1,364)

(472)

(1,836)

(2,779)

(618)

–

(432)

(432)

(4,004)

(9,568)

–

–

(3,397)

(13,572)

17,767

20,353

38,120

21,758

24,376

59

46,193

Depreciation (note 15,16)

Accelerated depreciation relating to 
hire stock customer losses and hire 
stock write-offs

Loss on disposals of non hire stock 
assets 

Impairment (note 15,16) 

Total depreciation as per asset 
notes

Less dilapidations profit on 
surrender 

Disposal of assets as part of 
business divestiture (note 29)

Depreciation per consolidated 
statement of cash flows

Less depreciation and loss on 
disposal of assets from 
discontinued operations (note 29)

Less exceptional profit on disposal 
of leases

Depreciation as reported on a 
continuing operations basis

 
100

HSS Hire Group plc 
Annual Report and Financial Statements 2021

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
FOR THE YEAR ENDED 1 JANUARY 2022

9. Operating profit continued

Amounts charged in respect of amortisation

Intangible assets

Amortisation (note 14)

Less amortisation relating to discontinued operation (note 29)

10. Employees

The average number of people employed by the Group (including Directors) during the year was as follows:

Distribution

Hire stock and inventory maintenance

Sales and administration

Discontinued operations

The aggregate remuneration costs of these employees were as follows:

Wages and salaries

Social security costs

Pension costs

Share-based payment expense

Discontinued operations

Year ended
1 January 
2022
£000s

Year ended
26 December 
2020
£000s

5,310

(135)

5,175

5,197

(175)

5,022

Year ended 
1 January  
2022

Year ended
26 December 
2020

403

251

1,394

2,048

(145)

1,903

460

268

1,602

2,330

(163)

2,167

Year ended
1 January 
2022
£000s

Year ended
26 December 
2020
£000s

71,696

7,101

1,942

1,374

82,113

(3,383)

78,730

69,324

6,733

2,081

453

78,591

(6,231)

72,360

During the year, remuneration costs of £1.8m (2020: £1.2m) were capitalised as software development and infleeting of hire equipment costs. 
These amounts have been excluded from the disclosures above. IAS 24 Related Party Disclosures (IAS 24) requires the Group to disclose all 
transactions and outstanding balances with the Group’s key management personnel. IAS 24 defines key management personnel as those persons 
having authority and responsibility for planning, directing and controlling the activities of the entity, directly or indirectly, including any Director (whether 
executive or otherwise) of that entity. The key management personnel of the Group comprise the Executive Directors along with senior managers from 
central support services and divisional and regional operations. 

The aggregate remuneration costs of key management personnel were as follows:

Wages and salaries

Employer’s national insurance contributions and similar taxes

Bonus

Other pension costs

Share-based payment expense

Year ended
1 January 
2022
£000s

Year ended
26 December 
2020
£000s

2,928

416

1,841

162

877

6,224

2,562

375

–

125

473

3,535

Financial Statements

HSS Hire Group plc 
Annual Report and Financial Statements 2021

101

11. Directors’ remuneration

The remuneration costs of the Group’s Directors were:

Aggregate emoluments

Bonus

Pension costs

Directors’ emoluments

Share-based payment expense

Total charged to Consolidated income statement

Year ended
1 January 
2022
£000s

Year ended
26 December 
2020
£000s

954

639

55

1,648

278

1,926

736

–

55

791

217

1,008

Included above is the fee of £40,000 (2020: £30,000) for one Director (2020: one) that is paid to Exponent Private Equity LLP (note 30).

The remuneration of the highest paid Director was:

Aggregate emoluments

Bonus

Pension costs

Directors’ emoluments

Share-based payment expense

Total charged to Consolidated income statement

12. Income tax charge

(a)  Analysis of tax charge in the year

Current tax charge/(credit)

UK corporation tax on the result for the year

Adjustments in respect of prior years

Total current tax charge

Deferred tax (credit)/charge for the year

Deferred tax credit for the year

Deferred tax impact of change in tax rate

Adjustments in respect of prior years

Total deferred tax credit (note 23)

Year ended
1 January 
2022
£000s

Year ended
26 December 
2020
£000s

374

371

31

776

168

944

297

–

31

328

132

460

Year ended
1 January 
2022

£000s

1,151

(80)

1,071

(2,319)

(117)

126

(2,310)

Year ended
26 December 
2020
Restated1
£000s

78

17

95

(592)

13

526

(53)

Income tax (credit)/charge

(1,239)

42

1 The notes supporting the income statement have been restated to disclose continuing operations (note 4z).

102

HSS Hire Group plc 
Annual Report and Financial Statements 2021

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
FOR THE YEAR ENDED 1 JANUARY 2022

12. Income tax charge continued

(b)  Factors affecting the income tax (credit)/charge in the year
The tax assessed on the profit/(loss) for the year differs from the standard UK corporation rate of tax. The differences are explained below:

Profit/(loss) before tax from continuing operations

Year ended 
1 January  
2022

£000s

6,066

Year ended
26 December 
2020
Restated1
£000s

(29,639)

Profit/(loss) before tax multiplied by the effective standard rate of corporation tax of 19% (2020: 19%)

1,153

(5,631)

Effects of:

Unprovided deferred tax movements on short-term temporary differences and capital allowance timing differences

Adjustments in respect of prior years

Expenses not deductible for tax purposes

Losses surrendered for no consideration

Foreign tax suffered

Recognition of prior year tax losses

Impact of change in tax rate

Income tax (credit)/charge

(2,958)

46

2,437

–

200

(2,000)

(117)

(1,239)

3,003

543

858

1,178

78

–

13

42

1 The notes supporting the income statement have been restated to disclose continuing operations (note 4z).

The charge of £2.4m (2020: £0.9m) arising in respect of expenses not deductible is mainly attributable to costs associated with the Group exiting 
property leases and removing dormant entities from the Group structure. The credit of £2.0m (2020: £nil) arises from the recognition of a deferred tax 
asset in respect of prior period losses. Based upon forecasts, the Group considers the recognition criteria in IAS 12 have been met. In 2020, the 
adjustment in respect of prior years relates to an increase in deferred tax liability due to accelerated capital allowances in earlier periods.

(c)  Factors that may affect future tax charge
The standard rate of UK corporation tax will increase to 25% from 1 April 2023. The increased rate has been used to calculate the above deferred tax 
disclosures except where it is known the temporary differences will unwind before the new rate applies, in which case the existing rate of 19% has been 
used. 

The Group has an unrecognised deferred tax asset relating to temporary timing differences on plant and equipment, intangible assets and provisions of 
£15.2m (2020: £12.8m) and relating to trading losses of £17.9m (2020: £13.3m). These potential deferred tax assets have not been recognised on the 
basis that it is not sufficiently certain when taxable profits that can be utilised to absorb the reversal of the temporary differences will be made.

13. Earnings per share

Basic earnings/(loss) per share: 

Year ended 1 January 2022

Year ended 26 December 2020

Profit/(loss) 
after tax from 
total 
operations
£000s

Profit/(loss) 
after tax from 
continuing 
operations
£000s

53,726

(23,581)

7,305

(29,681)

Weighted 
average 
number of 
shares
000s

696,821 

196,232

Earnings/(loss) 
after tax from 
total 
operations per 
share
pence

Earnings/(loss) 
after tax from 
continuing 
operations per 
share
pence

7.71

(12.02)

1.05

(15.13)

Basic earnings/(loss) per share is calculated by dividing the result attributable to equity holders by the weighted average number of ordinary shares in 
issue for that year. 

Diluted earnings/(loss) per share:

Year ended 1 January 2022

Year ended 26 December 2020

Profit/(loss) 
after tax from 
total 
operations
£000s

Profit/(loss) 
after tax from 
continuing 
operations
£000s

53,726

(23,581)

7,305

(29,681)

Diluted 
weighted 
average 
number of 
shares
000s

714,816

196,232

Earnings/(loss) 
after tax from 
total operations 
per share
pence

Earnings/(loss) 
after tax from 
continuing 
operations per 
share
pence

7.52 

(12.02)

1.02

(15.13)

Financial Statements

HSS Hire Group plc 
Annual Report and Financial Statements 2021

103

Diluted earnings/(loss) per share is calculated using the profit/(loss) for the year divided by the weighted average number of shares outstanding assuming 
the conversion of potentially dilutive equity derivatives outstanding, being market value options, nil-cost share options (LTIP shares), restricted stock 
grants, deferred bonus shares, Sharesave Scheme share options and warrants, as disclosed in notes 25 and 26. 

All of the Group’s potentially dilutive equity derivative securities were dilutive for the purpose of diluted earnings per share (2020: anti-dilutive for the 
purpose of diluted basic loss per share).

The following is a reconciliation between the basic earnings/(loss) per share and the adjusted basic earnings/(loss) per share: 

Basic earnings/(loss) per share

Add back:

Exceptional items per share1

Amortisation per share2

Tax per share

Charge:

Tax (credit)/charge at prevailing rate

Adjusted basic earnings/(loss) per share

Year ended  
1 January 
2022 
 pence 
total
 operations

Year ended  
1 January 
2022 
 pence
continuing 
operations

Year ended
26 December 
2020
pence
total 
operations

Year ended
26 December 
2020
pence
continuing 
operations

7.71

1.05

(12.02)

(15.13)

(5.64)

0.76

(0.17)

(0.51)

2.15

0.27

0.74

(0.18)

(0.36)

1.52

6.85

2.65

0.01

0.48

(2.03)

6.82

2.56

0.02

1.09

(4.64)

1  Exceptional items per share is calculated as total exceptional items divided by the weighted average number of shares in issue through the year.
2  Amortisation per share is calculated as the amortisation charge divided by the weighted average number of shares in issue through the year.

The following is a reconciliation between the diluted earnings/(loss) per share and the adjusted diluted earnings/(loss) per share:

Diluted earnings/(loss) per share

Add back:

Exceptional items per share1

Amortisation per share2

Tax per share

Charge:

Tax (credit)/charge at prevailing rate

Adjusted diluted earnings/(loss)

Year ended
1 January 
2022
pence
total
 operations

Year ended
1 January 
2022
pence
continuing
 operations

Year ended
26 December 
2020
pence
total
 operations

Year ended
26 December 
2020
pence
continuing 
operations

7.52

1.02

(12.02)

(15.13)

(5.50)

0.74

(0.16)

(0.49)

2.11

0.27

0.72

(0.17)

(0.35)

1.49

6.85

2.65

0.01

0.48

(2.03)

6.82

2.56

0.02

1.09

(4.64)

1  Exceptional items per share is calculated as total finance and non-finance exceptional items divided by the diluted weighted average number of shares in issue through 

the year.

2  Amortisation per share is calculated as the amortisation charge divided by the diluted weighted average number of shares in issue through the year.

The weighted average number of shares for the purposes of calculating the adjusted diluted earnings per share are as follows:

Basic 

LTIP share options (note 26)

Restricted stock grants (note 26)

CSOP options (note 26)

Diluted

Year ended 
1 January 2022 
Weighted average 
number of shares
000s

 Year ended
26 December 2020 
Weighted average 
number of shares
000s

696,821

196,232

8,296

8,988

711

–

–

–

714,816

196,232

104

HSS Hire Group plc 
Annual Report and Financial Statements 2021

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
FOR THE YEAR ENDED 1 JANUARY 2022

14. Intangible assets

Cost

At 27 December 2020

Additions

Disposals

Business disposal (note 29)

Foreign exchange differences

At 1 January 2022

Amortisation

At 27 December 2020

Charge for the period

Disposals

Business disposal (note 29)

At 1 January 2022

Net book value

At 1 January 2022

Cost

At 29 December 2019

Additions

Disposals

At 26 December 2020

Amortisation

At 29 December 2019

Charge for the year

Disposals

At 26 December 2020

Net book value

At 26 December 2020

Goodwill
£000s

Customer 
relationships
£000s

Brands
£000s

Software
£000s

Total
£000s

124,877

26,744

23,222

–

–

(9,018)

(4)

–

–

(1,344)

–

–

–

(632)

–

27,580

4,328

(52)

–

–

202,423

4,328

(52)

(10,994)

(4)

115,855

25,400

22,590

31,856

195,701

–

–

–

–

–

21,348

2,675

–

(722)

23,301

622

84

–

(408)

298

21,955

2,551

(52)

–

24,454

43,925

5,310

(52)

(1,130)

48,053

115,855

2,099

22,292

7,402

147,648

Goodwill
£000s

Customer 
relationships
£000s

Brands
£000s

Software
£000s

Total
£000s

124,877

26,744

23,222

–

–

–

–

–

–

24,409

3,317

(146)

199,252

3,317

(146)

124,877

26,744

23,222

27,580

202,423

–

–

–

–

18,694

2,654

–

21,348

525

97

–

622

19,655

2,446

(146)

21,955

38,874

5,197

(146)

43,925

124,877

5,396

22,600

5,625

158,498

Financial Statements

HSS Hire Group plc 
Annual Report and Financial Statements 2021

105

Analysis of goodwill, indefinite life brands, other brands and customer relationships by cash generating unit:

Allocated to

HSS Core

Power generation

At 1 January 2022

Allocated to

HSS Core

Climate control

Power generation

At 26 December 2020

Goodwill
£000s

Indefinite life 
brands
£000s

Other
brands
£000s

Customer 
relationships
£000s

109,802

6,053

115,855

21,900

–

21,900

–

392

392

1,900

199

2,099

Goodwill
£000s

Indefinite life 
brands
£000s

Other
brands
£000s

Customer 
relationships
£000s

111,497

21,900

7,327

6,053

–

–

124,877

21,900

236

273

191

700

4,397

708

291

5,396

Total
£000s

133,602

6,644

140,246

Total
£000s

138,030

8,308

6,535

152,873

The remaining life of intangible assets other than goodwill and indefinite life brands is between nil and 13 years (2020: nil and 14 years). For the purpose 
of calculating Adjusted EBITDA and Adjusted EBITA, amortisation, as disclosed on the face of the income statement, is calculated as the total of the 
amortisation charge for the year and the loss on disposal of intangible assets.

The Group tests property, plant and equipment, right of use assets, goodwill and brands for impairment annually and considers at each reporting date 
whether there are indicators that impairment may have occurred. In identifying indicators of impairment management considers current market 
capitalisation, asset obsolescence or closure, adverse trading performance and any other relevant wider economic or operational factors. 

Following the disposal of All Seasons Hire Limited, which was the sole component of the Climate Control CGU, the Group has two cash generating units 
(CGUs): HSS Core and HSS Power. 

The recoverable amounts of the goodwill and indefinite life brands, which are allocated to CGUs, are estimated from value in use (VIU) calculations which 
model pre-tax cash flows for the next five years (2020: five years) together with a terminal value using a long-term growth rate. The key assumptions 
underpinning the recoverable amounts of the CGUs tested for impairment are those regarding the discount rate, forecast inflation rate, forecast revenue, 
EBITDA and capital expenditure including cash flows required to maintain the Group’s right of use assets.

The key variables applied to the VIU calculations were determined as follows:

 – Cash flows were derived based on the budget for 2022 and model of the business for the following two years (to the end of 2024).

 – Operational activity then had a long-term growth rate applied to it while capital expenditure was specifically adjusted to reflect expectations of spend 
in the following years giving a model of five years in total after which a terminal value was calculated. The long-term growth factor used was 2.0% for 
each of the CGUs (2020: 1.8%). 

 – A pre-tax discount rate of 9.44% (2020: 9.16%), calculated by reference to a weighted average cost of capital (WACC) based on an industry peer 

group of quoted companies and including a 2.0% premium reflective of the Group’s market capitalisation.

An impairment may be identified if changes to any of the factors mentioned above become significant, including under performance of the Group 
against forecast, negative changes in the UK tool hire market or a deterioration in the UK economy, which would cause the Directors to reconsider their 
assumptions and revise their cash flow projections.

Based on the VIU modelling and impairment testing, the Directors do not consider an impairment charge to be required in respect of any of the property, 
plant and equipment, goodwill or indefinite life brand assets carried in the balance sheet at 1 January 2022 for either of the CGUs.

The Directors carried out sensitivity analysis on various inputs to the models, including growth rates, discount rates and percentage reductions to 
ongoing cash flows which did not result in an impairment charge for either CGU. Given the level of headroom in VIU these calculations show, the 
Directors did not envisage reasonably possible changes, either individually or in combination, to the key assumptions that would be sufficient to cause 
an impairment charge at the balance sheet date. The Directors also noted that the market capitalisation of the group at the balance sheet date was 
below the consolidated net asset position – which is an indicator that an impairment may exist. On consideration of various factors including the 
concentrated shareholder base and recent shareholder and investor activity they concluded that an impairment was not required in this regard.

In respect of HSS Core (the more sensitive CGU) at 1 January 2022, the headroom between VIU and carrying value of the related assets was £156.0m 
(2020: £75.1m). The Directors’ sensitivity analysis with regard to HSS Core shows that an increase in the discount rate to 15.0% (2020: 11.5%) or a 
reduction in the long-term growth rate to a decline of 6.2% (2020: decline of 0.7%) would eliminate the headroom shown. In addition, the Directors have 
assessed the combined impact of the long-term growth rate falling to zero (2020: zero) and an increase in the discount rate of 1% to 10.44% 
(2020: 10.16%). This shows that the headroom drops to £64.7m (2020: £53.9m) for HSS Core but that impairment is not required for either CGU.

106

HSS Hire Group plc 
Annual Report and Financial Statements 2021

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
FOR THE YEAR ENDED 1 JANUARY 2022

15. Property, plant and equipment

Cost

At 27 December 2020

Transferred from right of use assets

Additions

Disposals1

Business disposal (note 29)

Foreign exchange differences

At 1 January 2022

Accumulated depreciation

At 27 December 2020

Transferred from right of use assets

Charge for the year

Impairment

Disposals1

Business disposal

Foreign exchange differences

Transfers

At 1 January 2022

Net book value

At 1 January 2022

Land & 
buildings
£000s

Plant & 
machinery
£000s

Materials & 
equipment  
held for hire
£000s

58,419

–

2,011

(22,394)

(702)

(31)

55,315

–

755

(11,193)

(1,683)

(31)

149,534

8,742

18,558

(16,515)

(26,064)

(581)

Total
£000s

263,268

8,742

21,324

(50,102)

(28,449)

(643)

37,303

43,163

133,674

214,140

45,208

–

2,543

264

(22,325)

(231)

(6)

–

50,580

–

1,710

–

(11,171)

(1,485)

(56)

(170)

99,105

5,200

12,482

–

(13,145)

(14,148)

(322)

170

194,893

5,200

16,735

264

(46,641)

(15,864)

(384)

–

25,453

39,408

89,342

154,203

11,850

3,755

44,332

59,937

1  Following the reduction in the Group’s branch network and surrender of the majority of dark stores (note 7), an asset verification exercise has been carried out. As a 
result, land and buildings and property, plant and equipment assets with a gross book value of £19.6m, and which had previously been fully impaired, have been 
disposed during the year. 

The results of the impairment review for property, plant and equipment are included in note 14.

Financial Statements

HSS Hire Group plc 
Annual Report and Financial Statements 2021

107

Cost

At 29 December 2019

Transferred to right of use assets at 29 December 2019 – as previously reported

Restatement1

Transferred to right of use assets – restated

Transferred from right of use assets – as previously reported

Restatement1

Transferred from right of use assets – restated

Additions

Disposals

Foreign exchange differences

At 26 December 2020

Accumulated depreciation

At 29 December 2019

Transferred to right of use assets at 29 December 2019 – as previously reported

Restatement1

Transferred to right of use assets – restated

Transferred from right of use assets – as previously reported

Restatement1

Transferred from right of use assets – restated

Charge for the year – as previously reported

Restatement1

Charge for the year – restated

Impairment

Disposals

Foreign exchange differences

Transfers

At 26 December 2020

Net book value

At 26 December 2020

Land &  
buildings
£000s

Plant &  
machinery
£000s

Materials & 
equipment 
held for hire
Restated
£000s

73,505

61,925

179,788

–

–

–

–

–

–

–

–

–

–

–

–

1,284

(16,408)

38

1,061

(7,748)

77

(46,888)

15,906

(30,982)

3,144

348

3,492

14,099

(17,328)

465

Total
Restated
£000s

315,218

 (46,888)

15,906

(30,982)

3,144

348

3,492

16,444

(41,484)

580

58,419

55,315

149,534

263,268

54,437

55,936

–

–

–

–

–

–

3,516

–

3,516

1,789

(14,536)

2

–

–

–

–

–

–

–

2,139

–

2,139

227

(7,592)

40

(170)

102,994

(17,576)

213,367

(17,576)

7,843

(9,733)

1,652

377

2,029

14,518

1,683

16,201

–

7,843

(9,733)

1,652

377

2,029

20,173

1,683

21,856

2,016

(13,004)

(35,132)

448

170

490

–

45,208

50,580

99,105

194,893

13,211

4,735

50,429

68,375

1 

‘Transferred to right of use assets’ category represents the transfer of assets held under finance lease to right of use (ROU) assets (note 16) on adoption of IFRS 16. 
‘Transferred from right of use assets’ category represents the return of ROU assets at expiry of the lease in cases where title is transferred to the Group. Leased assets 
transferred to right-of-use assets on adoption of IFRS 16 were overstated in the prior year due to the inclusion of expired leases. These have been re-presented as 
owned assets. The net book value of the assets at transition was £8.1m – there is no impact to total non-current assets (see notes 4z and 16). The net book value of the 
total restatement was £6.4m. The restatement has no impact on the consolidated income statement and no impact on net assets in the consolidated statement of 
financial position. 

108

HSS Hire Group plc 
Annual Report and Financial Statements 2021

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
FOR THE YEAR ENDED 1 JANUARY 2022

16. Right of use assets

Cost

At 27 December 2020

Additions

Re-measurements

Transfers to property, plant and equipment

Disposals

Business disposals (note 29)

Amount re-recognised on disposal of sublease

Foreign exchange differences

At 1 January 2022

Accumulated depreciation

At 27 December 2020

Transfers to property, plant and equipment

Charge for the period

Impairments

Disposals

Business disposals (note 29)

At 1 January 2022

Net book value

At 1 January 2022

Property
£000s

Vehicles
£000s

Equipment for 
internal use
£000s

Equipment  
for hire 
£000s

61,253

1,882

3,407

–

(8,755)

(1,304)

544

(180)

23,681

5,000

128

–

(859)

(1,662)

–

(5)

562

–

(12)

–

–

(30)

–

–

21,998

8,558

–

(4,462)

(755)

–

–

–

Total
£000s

107,494

15,440

3,523

(4,462)

(10,369)

(2,996)

544

(185)

56,847

26,283

520

25,339

108,989

15,403

–

7,840

233

(7,975)

(397)

6,854

–

7,099

–

(642)

(538)

15,104

12,773

327

–

147

–

–

(30)

444

1,422

(920)

4,307

–

(121)

–

4,688

24,006

(920)

19,393

233

(8,738)

(965)

33,009

41,743

13,510

76

20,651

75,980

Financial Statements

HSS Hire Group plc 
Annual Report and Financial Statements 2021

109

Property
£000s

Vehicles
£000s

Equipment for 
internal use
£000s

Restated 
Equipment  
for hire
£000s

Restated
Total
£000s

Cost

Recognised on transition date at 29 December 2019 – as previously 
reported

58,014

21,416

Restatement1

Recognised on transition date – restated

Additions

Re-measurements

Transfers to property, plant and equipment – as previously reported

Restatement1

Transfers to property, plant and equipment – restated

Disposals

Foreign exchange differences

At 26 December 2020

Accumulated depreciation

Transfers to property, plant and equipment – as previously reported

Restatement1

Transfers to property, plant and equipment – restated

Charge for the period – as previously reported

Restatement1

Charge for the period – restated

Impairments

Disposals

At 26 December 2020

Net book value

At 26 December 2020

–

58,014

1,317

6,931

–

–

–

(5,164)

155

–

21,416

3,040

17

–

–

–

(814)

22

61,253

23,681

–

–

–

10,999

–

10,999

9,541

(5,137)

15,403

–

–

–

7,613

–

7,613

–

(759)

6,854

789

–

789

–

–

–

–

–

(227)

–

562

–

–

–

554

–

554

–

(227)

327

29,312

(8,063)

21,249

4,880

–

(3,144)

562

(2,582)

(1,549)

–

109,531

(8,063)

101,468

9,237

6,948

(3,144)

562

(2,582)

(7,754)

177

21,998

107,494

(1,652)

533

(1,119)

5,370

(1,683)

3,687

–

(1,146)

1,422

(1,652)

533

(1,119)

24,536

(1,683)

22,853

9,541

(7,269)

24,006

45,850

16,827

235

20,576

83,488

1  Transfers to property, plant and equipment represents the return of ROU assets at expiry of the lease and where title is transferred to the Group. Leased assets 

transferred to right of use assets on adoption of IFRS16 were overstated in the prior year due to the inclusion of expired leases. These have been re-presented as 
owned assets. The net book value of the assets at transition was £8.1m – there is no impact to total non-current assets (see notes 4z and 15). The overall correction to 
net book value at 27 December 2020 is £6.4m. The restatement has no impact on the consolidated income statement and no impact on net assets in the consolidated 
statement of financial position.

Right of use (ROU) assets are depreciated over the lease term on a straight-line basis, except where the Group expects to exercise the right to take 
ownership of the assets at the end of the lease; in such cases the assets are depreciated over the useful life and transferred to property, plant and 
equipment at the end of the lease.

ROU assets are measured at cost comprising the initial measurement of lease liability, initial direct costs and restoration costs. During the year the Group 
recorded re-measurements of £3.4m (2020: £6.9m) on its property leases due to changes in property footprint, including lease extensions and disposals 
following the decision to close 134 branches in 2020 and subsequent negotiations with landlords to surrender leases. Under HSS accounting policy, 
locations that have not been permanently closed are deemed to be part of a wider cash generating unit (CGU) when being tested for impairment. 
The act of permanently closing a location has the effect of separating it from the CGU and is also a trigger for impairment. During the year rent reviews 
were enacted on two closed stores resulting in the recognition and immediate impairment of additional ROU assets. In 2020 the value of ROU assets 
impaired as a result of the decision to permanently close locations is £9.5m.

Disclosures relating to lease liabilities are included in note 20.

110

HSS Hire Group plc 
Annual Report and Financial Statements 2021

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
FOR THE YEAR ENDED 1 JANUARY 2022

17. Inventories

Inventories

Inventory spares

Total inventories

Provision for impairment

Inventories

Provision for impairment of inventories

Balance at the beginning of the year

Additions

Utilisation

Balance at the end of the year

1 January 
2022
£000s

26 December 
2020
£000s

1,972

1,310

3,282

(600)

2,682

2,038

1,245

3,283

(100)

3,183

1 January 
2022
£000s

26 December 
2020
£000s

100

500

–

600

344

250

(494)

100

The cost of inventories recognised as an expense and included in cost of sales is £25.5m (2020: £21.4m) and includes the write off of inventories to the 
value of £0.3m (2020: £0.3m).

18. Trade and other receivables

Trade receivables

Accrued income

Total trade receivables and 
contract assets

Net investment in sub-lease

Other debtors

Prepayments

Year ended 1 January 2022

Year ended 26 December 2020

Gross
£000s

73,873

4,165

Provision for 
impairment 
£000s

Provision for 
credit notes 
£000s

Net of 
provision
£000s

(3,884)

(47)

(3,225)

–

66,764

4,118

Gross
£000s

66,434

6,965

Provision for 
impairment 
£000s

Provision for 
credit notes 
£000s

(2,916)

(107)

(2,458)

–

Net of
provision
£000s

61,060

6,858

78,038

(3,931)

(3,225)

70,882

73,399

(3,023)

(2,458)

67,918

961

1,282

5,555

–

–

–

–

–

–

961

1,282

5,555

1,497

3,502

2,963

–

–

–

–

–

–

1,497

3,502

2,963

Total trade and other receivables

85,836

(3,931)

(3,225)

78,680

81,361

(3,023)

(2,458)

75,880

The following table details the movements in the provisions for impairment of trade receivables and contract assets and credit notes:

Balance at the beginning of the year

Increase in provision

Utilisation

Business disposals (note 29)

Balance at the end of the period

1 January 
 2022
£000s

1 January  
2022
£000s

26 December 
2020
£000s

26 December 
2020
£000s

Provision 
for impairment

Provision for 
credit notes

Provision
for impairment

Provision 
for credit notes

(3,023)

(1,835)

910

17

(3,931)

(2,458)

(3,746)

2,752

227

(3,225)

(1,568)

(3,085)

1,630

–

(3,023)

(2,177)

(2,877)

2,596

–

(2,458)

The bad debt provision based on expected credit losses and applied to trade receivables and contract assets, all of which are current assets, is as 
follows:

1 January 2022

Trade receivables and contract assets

Expected loss rate

Provision for impairment charge

Current

44,209

1.0%

435

0 to 60 days 
past due

61 to 365 days 
past due

1 to 2 years 
past due

22,847

2.4%

544

9,376

19.7%

1,848

1,606

68.7%

1,104

Total

78,038

5.0%

3,931

Financial Statements

HSS Hire Group plc 
Annual Report and Financial Statements 2021

111

26 December 2020

Trade receivables and contract assets

Expected loss rate

Provision for impairment charge

Contract assets consist of accrued income.

Current

61,197

1.4%

839

0 to 60 days 
past due

61 to 365 
days past due

1 to 2 years 
past due

5,902

4.6%

272

4,962

25.7%

1,276

1,338

47.5%

636

Total

73,399

4.1%

3,023

The bad debt provision is estimated using the simplified approach to expected credit loss methodology and is based upon past default experience and 
the Directors’ assessment of the current economic environment for each of the Group’s ageing categories.

The Directors have given specific consideration to the level of uncertainty in the economy driven by the impact of COVID-19, the associated pressures on 
businesses facing staff and material shortages and, more latterly, increased inflation. At the balance sheet date, similar to 2020, the Group has not seen 
a marked increase in debt write-offs. However, as has been widely reported, there is an expectation that the situation will deteriorate as companies that 
continued trading only as a result of Government support fail now that the support has been withdrawn. Given these facts, the Group considers that 
historical losses are not a reliable predictor of future failures and has exercised judgement in increasing the expected loss rates across all categories of 
debt. In so doing the provision has been increased by around £1.2m (2020: £1.2m) from that which would have been required based on loss experience 
over the past two years. As in the prior year, historical loss rates have been increased where debtors have been identified as high risk with a reduction 
applied to customer debt covered by credit insurance. 

The total amount expensed was £2.8m (2020: £4.1m). Unless the counter-party is in liquidation, these amounts are still subject to enforcement action. 

Following a review of the Annual Report and Accounts for the year ended 26 December 2020 by the FRC’s Corporate Reporting Review Team, the 
presentation of the income statement has been changed to separately disclose the impairment loss on trade receivables of £1.8m (2020: £3.1m) on the 
face of the consolidated income statement. Previously it was included within administrative expenses (which has now decreased by the corresponding 
amount of £1.8m (2020: £3.1m). There was no impact on profit. 

In line with the requirements of IFRS 15, provisions are made for credit notes expected to be raised after year-end for income recognised during the year 
(see note 2). 

The combined provisions for bad debt and credit notes amount to 9.2% of trade receivables and contract assets at 1 January 2022 (2020: 7.5%). 
A 0.5% increase in the combined provision rate would give rise to an increased provision of £0.4m (2020: £0.4m).

19. Trade and other payables

Current

Trade payables

Other taxes and social security costs

Other creditors

Accrued interest on borrowings

Accruals

Deferred income

20. Lease liabilities

Current

Lease liabilities

Non-current

Lease liabilities

1 January 
2022
£000s

26 December 
2020
£000s

43,062

5,175

1,308

271

28,494

394

78,704

23,957

5,109

2,300

3,442

26,907

106

61,821

1 January 
2022
£000s

26 December 
2020
£000s

19,310

23,395

57,255

76,565

66,177

89,572

112

HSS Hire Group plc 
Annual Report and Financial Statements 2021

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
FOR THE YEAR ENDED 1 JANUARY 2022

20. Lease liabilities continued 

The interest rates on the Group’s lease liabilities are as follows:

Equipment for hire

Other

Floating

Fixed

%age above NatWest base rate (2020: LIBOR)

2.4 to 3.3%

2.4 to 2.9%

3.5 to 6.0%

3.5 to 6.0%

1 January 
2022

26 December 
2020

The weighted average interest rates on the Group’s lease liabilities are as follows:

Lease liabilities

The lease liability movements are detailed below:

At 27 December 2020

Additions

Re-measurements

Discount unwind

Payments (including interest)

Disposals

Business disposals (note 29)

Foreign exchange differences

At 1 January 2022

Recognised on transition

Additions

Re-measurements

Discount unwind

Payments (including interest)

COVID-19 rental concessions

Disposals

Foreign exchange differences

At 26 December 2020

1 January 
2022

26 December 
2020

4.8%

4.8%

Equipment 
 for hire and 
internal use
£000s

15,530

8,591

(12)

5

Total
£000s

89,572

15,601

3,523

3,345

(6,675)

(26,896)

Property
£000s

57,181

1,981

3,407

2,805

(13,209)

(6,006)

(1,063)

(217)

44,879

Property
£000s

60,609

1,301

6,931

3,622

(10,241)

(996)

(4,012)

(33)

Vehicles
£000s

16,861

5,029

128

535

(7,012)

(216)

(1,048)

(30)

–

–

–

14,247

17,439

Equipment  
for hire and 
internal use
£000s

17,369

4,896

–

779

Vehicles
£000s

21,331

3,040

17

661

(8,213)

(7,514)

–

–

25

–

–

–

(6,222)

(2,111)

(247)

76,565

Total
£000s

99,309

9,237

6,948

5,062

(25,968)

(996)

(4,012)

(8)

57,181

16,861

15,530

89,572

Financial Statements

HSS Hire Group plc 
Annual Report and Financial Statements 2021

113

The Group’s leases have the following maturity profile:

Less than one year

Two to five years

More than five years

Less interest cash flows:

Lease liabilities

Total principal cash flows

The maturity profile, excluding interest cash flows, of the Group’s leases is as follows:

Less than one year

Two to five years

More than five years

21. Borrowings

Current

Senior finance facility

Non-current

Senior finance facility

Revolving credit facility

1 January 
2022
£000s

26 December 
2020
£000s

23,015

48,755

19,354

91,124

27,452

55,544

23,483

106,479

(14,559)

76,565

(16,907)

89,572

1 January 
2022
£000s

26 December 
2020
£000s

19,310

41,417

15,838

76,565

23,395

47,030

19,147

89,572

1 January 
2022
£000s

26 December 
2020
£000s

–

15,000

68,166

–

68,166

161,899

17,200

179,099

The Senior finance facility is stated net of transaction fees of £1.8m (2020: £5.0m) which are being amortised over the loan period.

The nominal value of the Group’s loans at each reporting date is as follows:

Senior finance facility

Revolving credit facility

1 January
 2022
£000s

26 December 
2020
£000s

70,000

–

70,000

181,982

17,200

199,182

On 9 November 2021, the Group refinanced, replacing the existing Senior finance facility and Revolving credit facility (RCF). The new finance facility 
consists of a Senior finance facility of £70.0m and a Revolving credit facility (RCF) of £25.0m both of which expire on 9 November 2025 with an option to 
extend for a further 12 months.

The Senior finance facility and RCF are secured over the assets of a Group company, Hampshire BidCo Limited and Hero Acquisitions Limited, and all of 
its subsidiaries. These subsidiaries comprise all of the trading activities of the Group. The overall £25.0m RCF includes a £6.0m overdraft facility and a 
£1.8m guarantee arrangement to secure the Group’s card-acquiring services provided by a third party (note 28).

The Group had undrawn committed borrowing facilities of £35.8m at 1 January 2022 (2020: £20.7m), including £12.6m of finance lines to fund hire fleet 
capital expenditure not yet utilised. Including net cash balances, the Group had access to £78.1m of combined liquidity from available cash and undrawn 
committed borrowing facilities at 1 January 2022 (2020: £118.3m). 

114

HSS Hire Group plc 
Annual Report and Financial Statements 2021

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
FOR THE YEAR ENDED 1 JANUARY 2022

21. Borrowings continued

The interest rates on the Group’s borrowings are as follows:

Senior finance facility

Revolving credit facility

Floating

Floating

%age above SONIA (2020: LIBOR)

%age above SONIA (2020: LIBOR)

The weighted average interest rates on the Group’s borrowings are as follows:

Borrowings

1 January 
2022

26 December 
2020

3.0%

3.0%

8.0%

2.5 to 3.0%

1 January 
2022

26 December 
2020

3.0%

9.8%

Amounts under the RCF are typically drawn for a one- to three-month borrowing period, with the interest set for each borrowing period based upon 
SONIA (2020: LIBOR) and a fixed margin.

The Group’s borrowings have the following maturity profile:

Less than one year

Two to five years

Less interest cash flows:

Senior finance facility

Revolving credit facility

Total principal cash flows

22. Provisions

At 27 December 2020

Additions

Utilised during the period

Unwind of provision

Impact of change in discount rate

Releases

Business disposals (note 29)

Foreign exchange

At 1 January 2022

Of which:

Current 

Non-current

Borrowings 
1 January  
2022
£000s

Borrowings
26 December 
2020
£000s

2,235

76,498

78,733

30,581

208,725

239,306

(8,733)

–

70,000

(38,822)

(1,302)

199,182

Onerous
property  
costs
£000s

3,959

86

(212)

(1)

(31)

(3,615)

–

–

Dilapidations
£000s

12,677

1,471

(2,538)

24

(457)

(643)

(361)

1

Onerous 
contracts
£000s

17,018

–

(3,290)

(8)

(257)

–

–

–

Total
£000s

33,654

1,557

(6,040)

15

(745)

(4,258)

(361)

1

186

10,174

13,463

23,823

70

116

186

1,453

8,721

10,174

3,190

10,273

13,463

4,713

19,110

23,823

Financial Statements

HSS Hire Group plc 
Annual Report and Financial Statements 2021

115

At 29 December 2019

Adoption of IFRS 16

Additions

Utilised during the period

Unwind of provision

Impact of change in discount rate

Releases

Foreign exchange

At 26 December 2020

Of which:

Current 

Non-current

Onerous
property  
costs
£000s

Dilapidations
£000s

4,833

(2,222)

5,326

(601)

7

88

(3,472)

–

3,959

1,328

2,631

3,959

16,209

–

1,452

(2,726)

204

747

(3,226)

17

12,677

2,823

9,854

12,677

Onerous 
contracts
£000s

19,573

–

–

(3,330)

218

557

–

–

Total
£000s

40,615

(2,222)

6,778

(6,657)

429

1,392

(6,698)

17

17,018

33,654

3,297

13,721

17,018

7,448

26,206

33,654

Onerous property costs
The provision for onerous property costs represents the current value of contractual liabilities for future rates payments and other unavoidable costs 
(excluding lease costs) on leasehold properties the Group no longer uses. The additions of £0.1m (2020: £5.3m) and the release of the provision of 
£3.6m (2020: £3.5m) have been treated as exceptional and are included in the property cost credit of £3.0m (2020: £2.1m) (note 7). The releases are the 
result of early surrenders being agreed with landlords – the associated liabilities are generally limited to the date of surrender but provided to the date of 
the first exercisable break clause to align with recognition of associated lease liabilities. 

On adoption of IFRS 16, the Company took the practical expedient available to rely on its assessment of whether a lease was onerous by applying IAS 
37 Provisions, Contingent Liabilities and Contingent Assets immediately before the date of initial application, reducing the carrying value of its right of use 
asset on implementation. This resulted in the elimination of onerous property costs of £2.2m and a corresponding impairment of the right of use asset 
on transition date.

The liabilities, assessed on a property-by-property basis, are expected to arise over a period of up to five years (2020: nine years) with the weighted 
average age of the onerous property costs being 3.30 years (2020: 3.76 years). The onerous property cost provision has been discounted at a rate of 
0.81% (2020: inflated at 0.1%). Sensitivity analysis has not been conducted due to the immaterial nature of the remaining provision.

Dilapidations
The timing and amounts of future cash flows related to lease dilapidations are subject to uncertainty. The provision recognised is based on management’s 
experience and understanding of the commercial retail property market and third party surveyors’ reports commissioned for specific properties in order to 
best estimate the future outflow of funds, requiring the exercise of judgement applied to existing facts and circumstances, which can be subject to change. 
The estimates used by management in the calculation of the provision take into consideration the location, size and age of the properties. The weighted 
average dilapidations provision at 01 January 2022 was £7.53 per square foot (psf) (2020: £6.65 psf). The increase is the result of a 5% uplift on the rates 
used for estimates to reflect market conditions and the changing profile of the estate given the large number of properties surrendered in the year. 
Estimates for future dilapidations costs are regularly reviewed as and when new information is available. Given the large portfolio of properties, the Directors 
do not believe it is useful or practical to provide sensitivities on a range of reasonably possible outcomes on a site by site basis. Instead, consideration is 
given to the impact of a sizeable shift in the average rate. A £1.00 psf increase in the dilapidations provision would lead to an increase in the provision at 
01 January 2022 of £1.5m (2020: £0.50 psf lead to an increase of £0.7m).

The dilapidations provisions have been discounted depending on the remaining lease term and the rate is based on the 5 or 10 year UK gilt yields of 
0.81% and 0.97% respectively (2020: ten-year UK gilt yields 0.25%). A 1% increase in both the discount rates at 01 January 2022 would decrease the 
dilapidations provision by £0.6m (2020: £0.7m). The inflation rate applied in the calculation of the dilapidations provision was 3.0% (2020: 1.8%). 
The Directors have noted the significant pressure on inflation towards the end of 2021 and especially in 2022, however most longer-range forecasts still 
see inflation returning to 2%. Applying an inflation rate of 5% would result in the provision increasing by £1.3m.

The aggregate movement in additions, releases and change in discount rate of £0.4m has generated £0.8m of asset additions and a credit of £0.4m to 
exceptionals (note 7).

Onerous contract
The onerous contract represents amounts payable in respect of the agreement reached in 2017 between the Group and Unipart to terminate the 
contract to operate the NDEC. Under the terms of that agreement, at 1 January 2022 £13.5m is payable over the period to 2026 (2020: £17.0m) and 
£3.3m has been paid during the year (2020: £3.3m). The provision has been restated to present value by applying a discount rate of 0.81% (2020: 
inflation rate of 0.1%). A 1% increase in the discount rate at 1 January 2022 would decrease the provision by £0.3m (2020: a 1% increase in the inflation 
rate would increase the provision by £0.5m).

116

HSS Hire Group plc 
Annual Report and Financial Statements 2021

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
FOR THE YEAR ENDED 1 JANUARY 2022

23. Deferred tax

Deferred tax is provided in full on taxable temporary differences under the liability method using applicable tax rates.

At 27 December 2020

Credit to the income statement – continuing operations

Charge to the income statement – discontinued operations

Eliminated on business disposal (note 29)

At 1 January 2022 Deferred tax asset/(liabilities)

At 29 December 2019

Credit to the income statement – continuing operations

Credit to the income statement – discontinuing operations

At 26 December 2020 deferred tax assets/(liabilities)

Tax
losses
£000s

–

2,000

–

–

2,000

Property, plant 
and equipment 
and other items
£000s

Acquired 
intangible 
assets
£000s

66

289

–

49

404

(326)

21

(12)

169

(148)

Property, plant 
and equipment 
and other items
£000s

Acquired 
intangible  
assets
£000s

–

48

18

66

(341)

5

10

(326)

Total
£000s

(260)

2,310

(12)

218

2,256

Total
£000s

(341)

53

28

(260)

Deferred tax assets have been recognised to the extent that management consider it probable that tax losses will be utilised in the short term. Due to 
trading losses in prior years, the directors expect to phase in the recognition of taxable losses expected to be utilised in the medium and long term as 
they can better assess the probability of their utilisation. The level of losses to be utilised is measured by reference to the forecast as discussed in note 14 
and 2b.

At 1 January 2022 £0.1m (2020: £0.3m) of the deferred tax liability is expected to crystallise after more than one year.

At 1 January 2022 the Group had an unrecognised deferred tax asset relating to trading losses of £17.9m (2020: £13.3m). The gross balance 
at 1 January 2022 was £94.0m (2020: £69.8m).

The Group also has an unrecognised deferred tax asset relating to temporary differences on plant and equipment, intangible assets and provisions 
of £15.2m (2020: £12.8m). The gross balance at 1 January 2022 was £80.0m (2020: £67.4m).

These potential deferred tax assets have not been recognised on the basis that it is not sufficiently certain when taxable profits that can be utilised 
to absorb the reversal of the temporary difference will occur.

Financial Statements

HSS Hire Group plc 
Annual Report and Financial Statements 2021

117

24. Share Capital and Capital raise

The number of shares in issue and the related share capital and share premium are as follows.

At 27 December 2020

2020 share issue cost

Shares issued

At 1 January 2022

Warrants issued in 2018 (note 25) have been exercised during the year ended 1 January 2022.

At 29 December 2019

Shares issued

At 26 December 2020

Ordinary  
shares
Number

Ordinary  
shares
£000s

Share  
premium
£000s

696,477,654

6,965

45,580

–

8,510,300

–

85

(28)

–

704,987,954

7,050

45,552

Ordinary  
shares
Number

170,207,142

526,270,512

696,477,654

Ordinary  
shares
£000s

1,702

5,263

6,965

Share  
premium
£000s

–

45,580

45,580

On 8 December 2020 the Group completed a capital raise from existing and new shareholders resulting in gross proceeds of £52.6m. 526,270,512 
ordinary shares of 1p each were issued for 10p each.

Gross proceeds

Cost of share issue1

Net proceeds

Accounted for as:

Share capital

Share premium

Year ended
26 December 
2020
 £000 

52,627

(1,784)

50,843

5,263

45,580

50,843

1 £1,492,000 of the £1,784,000 costs had not been paid as at 26 December 2020.

25. Warrant reserve

In 2018, the Group issued 8,510,300 warrants to the holders of its debt under the Senior finance facility leading to a warrant reserve of £2.7m being 
recognised. The warrants were exercised at a subscription price of 1 pence following the repayment of the Senior finance facility.

Warrants

26. Share-based payments

1 January  
2022
Number

1 January  
2022
Nominal value
£000

26 December 
2020
Number

26 December 
2020
Nominal value
£000

–

–

8,510,300

2,694 

The Group operates a number of share-based payment schemes as part of its reward and retention strategies. The key points of each of the Group’s 
share schemes for grants up to 1 January 2022 are summarised below. All disclosure relates to both the Group and the Company. 

Value creation plan
On 25 February 2021 a VCP award has been granted to the Executive Directors and one senior manager. The VCP award is linked to an exit event (as 
defined in the rules of the scheme) and market value at the date of the exit event. No share-based payment expense will be recognised unless an exit 
event becomes likely. 

Restricted stock grant
On 29 April 2021 and 7 July 2020 restricted stock grants (RSGs) were awarded to eligible colleagues. The options will vest subject to the colleagues 
satisfying a two-year service condition. To the extent it vests, each award will, ordinarily, be released to the participant at the end of a further two-year 
holding period. The awards were valued as the grant-date share price, adjusted for anticipated dividends payable.

118

HSS Hire Group plc 
Annual Report and Financial Statements 2021

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
FOR THE YEAR ENDED 1 JANUARY 2022

26. Share-based payments continued

Long-Term Incentive Plan
On 4 June 2019 share awards under the Long-Term Incentive Plan (LTIP) were issued to eligible colleagues in the form of nil-cost options over ordinary 
shares. The LTIP options will vest subject to performance conditions based on earnings per share and return on capital employed measured over the 
three-year period ending with the Group’s 2021 financial year. To the extent it vests, each award will, ordinarily, be released to the participant at the end 
of a further two-year holding period. The awards were valued at the grant-date share price, adjusted for anticipated dividends payable. The 2019 LTIP 
options will partially vest on the return on capital employed target being reached at the end of the 2021 performance period.

During 2018, share awards under the LTIP were issued to eligible colleagues in the form of nil-cost options over ordinary shares. The LTIP options will 
vest subject to share price performance measured over the three-month period ending with the Company’s 2021 financial year. The threshold share 
price target was not achieved and therefore the awards have lapsed in full.

On the same dates as the LTIP awards, tax-qualifying share options were granted as part of the LTIP awards (CSOP options) via a Company Share 
Option Plan approved by HMRC. Each CSOP is subject to the same performance targets as apply to the nil-cost options part of the LTIP and will vest 
and be released at the same time as the nil-cost options. If a CSOP option is exercised as a gain, the number of shares that may be delivered under the 
associated LTIP award will be reduced at exercise by the same value to ensure that the total pre-tax value of the original LTIP award delivered to the 
participant is not increased by the grant of the CSOP option. 

As such, the LTIP comprises a bundled HMRC-approved option in respect of the first £30,000 worth of an award, and an unapproved LTIP award for 
amounts in excess of this HMRC limit. Therefore, the fair value of the award in aggregate is determined by reference to the market value of the original 
LTIP share awards at the date of grant.

Market value options
During 2018, share awards (the 2018 Awards) were granted to eligible colleagues in the form of market value options over ordinary shares. The market 
value options vested subject to performance conditions based on HSS’s share price measured over the three-month period ending with 31 December 
2021. The threshold share price target was not achieved and therefore the awards have lapsed in full.

During 2017, share awards (the 2017 Awards) were granted to eligible colleagues in the form of market value options over ordinary shares. The vesting of 
the market value options was subject to performance conditions based on earnings per share and return on capital employed measured over the period 
ending with the Company’s 2020 financial year. The 2017 awards lapsed on 31 December 2020 with no options vesting. If the 2017 Awards had vested, 
the 2018 Awards would have lapsed.

On the same dates for the 2018 and 2017 Awards, tax-qualifying share options were granted as part of the market value option awards (CSOP options) 
via a Company Share Option Plan approved by HM Revenue & Customs (HMRC). Each CSOP is subject to the same performance targets as are 
applied to the market value options and they will vest and be released at the same time as them. As such the total award to each individual comprises a 
bundled HMRC-approved option in respect of the first £30,000 worth of an award, and an unapproved market value option award for amounts in excess 
of this HMRC limit. The CSOP options issued with the 2018 Market value options have also lapsed as at 31 December 2021.

Deferred Bonus Plan
On 16 April 2019 shares were issued to Directors under the Group’s Deferred Bonus Plan (DBP). The awards are not subject to any performance 
conditions and will ordinarily vest after a two-year holding period. The awards were valued as the grant-date share price, adjusted for anticipated 
dividends payable. The Deferred Bonus Plan was cash settled in April 2021.

2016 Three-year Sharesave Scheme (SAYE Plan)
During 2016, the Group offered all colleagues the opportunity to participate in the 2016 Sharesave Scheme, a SAYE plan. The Sharesave Scheme 
enabled participating employees to save anything from £5 to £250 per month over three years. At the end of the three years, the employee could use the 
amount saved to purchase HSS Hire Group plc shares at a discounted price (compared with the price on the date of issue) of 57.7p per share. 
Alternatively, the employee could, at their request, withdraw their savings and leave the SAYE Plan at any time. Participants were eligible to exercise their 
awards during the six month period from 1 January 2020. No options were exercised and the options lapsed at the end of that period.

No awards have been made under the SAYE Plan since 2016.

The table below reconciles the options outstanding during the year ended 1 January 2022:

Outstanding at 27 December 2020

Granted

Lapsed or cancelled

Cash settled

Outstanding at 1 January 2022

Weighted average remaining contractual life, years

Weighted average fair value of options granted, pence

MVO
Number

LTIP
Number

20,969,077

8,675,422

–

–

RSG
Number

5,442,813

5,857,338

CSOP
Number

1,964,201

–

(20,969,077)

(3,179,834)

(532,019)

(1,880,868)

DBP
Number

350,715

–

–

–

–

–

–

–

–

–

(350,715)

5,495,588

10,768,132

83,333

7.4

35.9

8.9

23.6

7.4

–

–

–

–

Financial Statements

HSS Hire Group plc 
Annual Report and Financial Statements 2021

119

The table below reconciles the options outstanding during the year ended 26 December 2020:

MVO
Number

LTIP
Number

RSG
Number

CSOP
Number

DBP
Number

SAYE
Number

Outstanding at 29 December 2019

21,892,935

10,093,227

–

2,209,833

350,715

841,894

Granted

Lapsed or cancelled

–

–

5,704,351

–

(923,858)

(1,417,805)

(261,538)

(245,632)

–

–

–

(841,894)

Outstanding at 26 December 2020

20,969,077

8,675,422

5,442,813

1,964,201

350,715

Weighted average exercise price, pence

Weighted average remaining contractual life, years

Weighted average fair value of options 
granted, pence

39.0

7.3

7.6

–

8.2

26.0

27.3

9.5

26.6

26.0

7.5

5.6

–

0.3

37.3

–

–

–

–

The total charge for the year relating to employee share-based payment plans during the year ended 1 January 2022 was £1,373,736 (2020: £453,000), 
all of which related to equity-settled share-based payment transactions.

27. Financial instruments

Financial risk management
The Group holds and uses financial instruments to finance its operations and to manage its interest rate and liquidity risks. The Group primarily finances 
its operations using share capital, revenue and borrowings.

The Group’s activities expose it to a variety of financial risks. Risk management is carried out under policies approved by the Board of Directors. 
Financial risk management is carried out by the Chief Financial Officer under a policy approved by the Board. The Board approves written principles for 
overall risk management, as well as written policies covering specific areas, such as interest rate risk, credit risk and liquidity risk, and receives regular 
reports on such matters. The Group does not engage in trading or speculative activities using derivative financial instruments.

Market risk
Market risk is the risk of a change in market prices, such as foreign exchange rates and interest rates. They will affect the Group’s income or the value of 
its holdings of financial instruments.

Interest rate risk
Interest rate risk is the risk of a change in the Group’s cash flows due to a change in interest rates. 

The Group is only exposed to interest rate risk on its leases in respect of hire stock assets and its variable interest borrowings, such as the Senior finance 
facility, RCF and other short-term borrowings. During the year ended 1 January 2022, the Group has significantly reduced its borrowings and interest 
rate on the loans. The Directors continue to monitor developments in market interest rates on a regular basis. The effect of a 1% increase in interest rates 
on the Group’s variable loans would lead to an increase in the interest charge of £0.9m (2020: £1.9m).

Interest rate sensitivity
The table below demonstrates the sensitivity to reasonably possible changes in interest rates on income and equity for the year when this movement is 
applied to the carrying value of financial assets and liabilities present at 1 January 2022:

Effect of:

100 basis points increase

200 basis points increase

Profit before tax

Equity

1 January
2022
£m

26 December
2020
£m

1 January
2022
£m

26 December
2020
£m

0.9

1.7

1.9

3.9

0.9

1.7

1.9

3.9

Refinancing risk
The Group manages its refinancing risk by not letting its borrowings run to their maturity. The Group has successfully refinanced in November 2021 with 
the new Senior finance facility and RCF due to expire on 8 November 2026. 

Foreign exchange risk
Foreign exchange risk is the risk of a change in the Group’s cash flows due to a change in foreign currency exchange rate. The Group is exposed to 
foreign currency exchange rate risk on the cash flows and carrying values of its Republic of Ireland branch. Given the relatively small size of the Republic 
of Ireland operations compared to the Group, the Directors do not consider this to be a significant risk to the Group.

Credit risk
Credit risk is the risk of financial loss to the Group if a customer or counter party to a financial instrument fails to meet its contractual obligations and 
arises principally from the Group’s receivables from customers.

The Directors consider the Group’s credit risk from cash, cash equivalents and deposits to be low as the Group only enters transactions with banks 
or financial institutions with a credit rating of A or above. The carrying amount of each financial asset represents the maximum exposure to credit loss.

120

HSS Hire Group plc 
Annual Report and Financial Statements 2021

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
FOR THE YEAR ENDED 1 JANUARY 2022

27. Financial instruments continued

The Group has policies in place to manage potential credit risk from trade receivables. Customer credit terms are determined using independent ratings 
agency data and regularly updated to reflect any changes in customer circumstances or trading conditions. If no independent rating is available an 
internal assessment is made of the credit quality of the customer, taking into account their financial position and past trading history with the Group. 
The Directors do not expect any significant losses of receivables that have not been provided for as shown in note 18.

Liquidity risk
Liquidity risk is the risk that the Group will not be able to meet its financial obligations as they fall due. The Group Finance department regularly monitors 
forecasts of the Group’s liquidity requirements to ensure it has sufficient cash to meet operational needs while maintaining sufficient headroom on its 
undrawn committed borrowing facilities (note 21) at all times so that borrowing limits or covenants on borrowing facilities are not breached.

The financial covenant in place on the Group’s senior finance and revolving credit facilities at 1 January 2022 is to maintain leverage (calculated as net 
debt divided by Adjusted EBITDA as calculated each month on a cumulative last 12-month basis) at less than 3.0 times (2020: 3.9 times) and interest 
cover (calculated as Adjusted EBITDA divided by net finance charges as calculated each month on a cumulative last 12-months basis) at more than 4 
times (2020: No interest cover requirement).

Asset risk
Asset risk is the risk of loss or damage to an asset adding to financial loss to the Group. Customers may damage hire equipment if they do not have the 
appropriate skills to use the equipment or lack a duty of care while using it. The cost of repairing or replacing the equipment can be substantial 
depending on the type of asset and in turn can lead to a loss of revenue until the asset is again available to be hired.

Capital management
The Group relies on capital for organic and acquisitive growth, the purchase of rental equipment to replace equipment that has reached the end of its 
useful economic life. 

The Group defines capital as equity, as shown in the statement of financial position, plus net debt (total borrowings less cash) and seeks to achieve an 
acceptable return on gross capital.

The Group manages its capital structure using a number of measures and taking into account its future strategic plans. Such measures include ensuring 
the Group maintains sufficient liquidity and compliance with a bank covenant. In addition to the cash that the Group has generated from its operations 
and sale of businesses, over recent years it has so renegotiated its debt structure including the issue of a fixed interest rate bond, fixed-term loan notes, 
Senior finance facilities and secured shorter-term bank borrowing through a revolving credit facilities. In December 2020 the Group completed a Capital 
Raise (see note 24).

Fair value
Financial assets at the balance sheet date comprise trade receivables, other receivables and cash and cash equivalents. All financial assets are 
classified as financial assets at amortised cost.

All financial liabilities which comprise trade and other payables, lease liabilities and borrowings are classified as financial liabilities at amortised cost. 

The fair value of financial assets and liabilities is not materially different from the carrying amount.

28. Commitments and contingencies

The Group’s future minimum sub-lease rental income expected to be received under non-cancellable operating leases is as follows:

Sub-lease rental income

Within one year

Between two and five years

1 January 
2022
£000s

26 December 
2020
£000s

53

69

122

25

–

25

The Group has issued a guarantee for £1.8m (2020: £1.8m) under the RCF (see note 21) to secure its card-acquiring arrangements.

The Group has contracted to purchase items of property, plant and equipment that it has not received at the reporting date to the value of £12.7m 
(2020: £4.1m).

29. Business disposals

To enable the Group to strengthen its balance sheet and focus on its strategic priority to Transform the Tool Hire Business, the Group made two 
strategic divestments during the year ended 1 January 2022:

Laois Hire Limited
Laois Hire Limited, the Irish large plant hire business was sold to Briggs Equipment Ireland Limited on 7 April 2021. Proceeds of the disposal, net of 
transaction costs were £10.0m generating a profit on disposal of £3.2m. 

All Seasons Hire Limited
All Seasons Hire Limited, a cooling and heating provider was sold to Cross Rental Services Limited with the transaction completing on 29 September 
2021. Proceeds of the disposal, net of transaction costs were £54.3m generating a profit on disposal of £38.0m. 

As part of these transactions, the Group entered into commercial agreements to cross-hire equipment to ensure the broadest possible distribution of, 
and customer access to, each party’s existing fleet.

Financial Statements

HSS Hire Group plc 
Annual Report and Financial Statements 2021

121

The table below shows the assets and liabilities disposed of:

Description of assets and liabilities

Intangible assets (including goodwill)

Property, plant and equipment

ROU assets

Current assets (excluding cash)

Cash

Debt – leases

Current liabilities, excluding debt

Deferred tax liabilities

Provisions

Foreign exchange reserves

Net assets disposed of

Proceeds of disposal less transaction costs

Profit on asset sale

Total profit from disposal

The table below shows the result of discontinued operations:

Result of discontinued operations

Revenue

Expenses other than finance costs, amortisation and depreciation

Amortisation

Depreciation

Finance costs

Taxation

Profit from discontinued operations, net of tax

Profit on disposal of discontinued operations

Profit for the period

Laois Hire 
Limited
£000s

All Seasons 
Hire Limited
£000s

1,691

5,200

686

2,509

504

(714)

(2,545)

–

(212)

(49)

8,173

7,385

1,345

1,400

1,035

(1,397)

(1,296)

(218)

(149)

–

Total
£000s

9,864

12,585

2,031

3,909

1,539

(2,111)

(3,841)

(218)

(361)

(49)

7,070

16,278

23,348

9,982

283

3,195

54,325

64,307

–

283

38,047

41,242

1 January  
2022
£000s

26 December 
2020
£000s

8,405

(1,100)

(135)

(1,836)

(72)

(83)

5,179

41,242

46,421

19,870

(10,128)

(175)

(3,397)

(97)

27

6,100

–

6,100

The revenue relating to Laois Hire Limited is £3.0m (2020: £12.8m) with a loss after tax of £0.2m (2020: profit after tax of £0.2m). The revenue relating to 
All Seasons Hire Limited is £5.4m (2020: £7.1m) with a profit after tax of £5.4m (2020: £5.9m).

The following table shows a summary of the cashflows relating to discontinued operations:

Operating cash (outflow)/inflow

Cash outflow from investing activities

Cash outflow from financing activities

30. Related party transactions

1 January  
2022
£000s

26 December 
2020
£000s

(644)

(15)

(397)

2,195

(177)

(689)

Ultimate parent entity
Until December 2020, by virtue of its majority shareholding, the Group’s immediate and ultimate parent entity was Exponent Private Equity LLP. 
Following the capital raise in December 2020, whilst continuing to be a significant shareholder, Exponent Private Equity LLP ceased to have a majority 
shareholding. During the year, entities managed by Exponent Private Equity LLP charged the Group fees of £40,000 (2020: £31,187) and £40,000 was 
outstanding at 1 January 2022 (2020: £nil). Additionally, Exponent Private Equity invests in businesses that the Group trades with. All transactions are 
carried out on an arm’s length basis and are immaterial to both parties.

Key management personnel
Related party transactions with key management personnel are disclosed in note 10.

122

HSS Hire Group plc 
Annual Report and Financial Statements 2021

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS continued
FOR THE YEAR ENDED 1 JANUARY 2022

31. Dividends

The Directors do not recommend the payment of dividends for the year ended 1 January 2022 (2020: nil).

No interim dividends were paid or proposed during the year (2020: nil).

32. Note supporting the Consolidated statement of cash flows

Cash

Current borrowings

Non-current borrowings1

Lease liabilities, including interest2

Total

Accrued interest on borrowings

Debt issue costs3

Net debt2

Cash

Current borrowings

Non-current borrowings1

Finance lease liabilities

Lease liabilities, including interest2

Total

Accrued interest on borrowings

Debt issue costs3

Net debt2

At
27 December
2020
£000s

97,573

(15,000)

(179,099)

(89,572)

(186,098)

Cash
flows
£000s

Discontinued 
operations
£000s

(53,765)

(1,539)

15,000

116,128

27,638

105,001

–

–

2,111

572

–

–

Other
non-cash
movements
£000s

–

–

(5,195)

(16,742)

(21,937)

(12,711)

5,195

At
1 January
2022
£000s

42,269

–

(68,166)

(76,565)

(102,462)

(271)

(1,834)

(3,442)

(5,083)

15,882

(1,946)

(194,623)

118,937

572

(29,453)

(104,567)

At
29 December
2019
£000s

Cash
flows
£000s

Implementation  
of IFRS 16
£000s

Other
non-cash
movements
£000s

At
26 December
2020
£000s

22,658 

74,915

– 

(174,501)

(16,583)

–

(168,426)

(3,608)

(7,481)

– 

(17,200)

–

28,395

86,110

17,020

–

– 

– 

– 

16,583

(99,309)

(82,726)

– 

–

(179,515)

103,130

(82,726)

– 

(15,000) 

12,602

(18,658)

(21,056)

(16,854)

2,398

(35,512)

97,573 

(15,000)

(179,099)

(89,572)

(186,098)

(3,442)

(5,083)

(194,623)

1  Non-current borrowings are stated net of debt issue costs. 
2  Cash flows include interest payments of £4.1m (2020: £5.1m).
3  HSS calculation of net debt includes accrued interest on borrowings and excludes deduction for debt issue costs.

33. Adjusted EBITDA, Adjusted EBITA and Adjusted profit before tax

Non-IFRS financial measures
Earnings before interest, tax, depreciation and amortisation (EBITDA) and Adjusted EBITDA, earnings before interest, tax and amortisation (EBITA) and 
Adjusted EBITA are non-IFRS and non-Generally Accepted Accounting Practice (GAAP) performance measures used by the Directors and management 
to assess the operating performance of the Group. 

 – EBITDA is defined as operating profit before depreciation and amortisation. For this purpose depreciation includes: depreciation charge for the year 
on property, plant and equipment and on right of use assets; the net book value of hire stock losses and write-offs; the net book value of other fixed 
asset disposals less the proceeds on those disposals; impairments of right of use assets; the net book value of right of use asset disposals, net of the 
associated lease liability disposed of; and the loss on disposal of sub-leases. Amortisation is calculated as the total of the amortisation charge for the 
year and the loss on disposal of intangible assets. Exceptional items are excluded from EBITDA to calculate Adjusted EBITDA.

 – EBITA is defined by the Group as operating profit before amortisation. Exceptional items are excluded from EBITA to calculate Adjusted EBITA.

The Group discloses Adjusted EBITDA and Adjusted EBITA as supplemental non-IFRS financial performance measures because the Directors believe 
they are useful metrics by which to compare the performance of the business from period to period and such measures similar to Adjusted EBITDA and 
Adjusted EBITA are broadly used by analysts, rating agencies and investors in assessing the performance of the Group. Accordingly, the Directors 
believe that the presentation of Adjusted EBITDA and Adjusted EBITA provides useful information to users of the Financial Statements.

As these are non-IFRS measures, Adjusted EBITDA and adjusted operating profit measures used by other entities may not be calculated in the same 
way and are hence not directly comparable.

Financial Statements

HSS Hire Group plc 
Annual Report and Financial Statements 2021

123

Adjusted EBITDA is calculated as follows:

Operating profit/(loss)

Add: Depreciation of property, plant and equipment (note 9)

Add: Amortisation of intangible assets (note 9)

EBITDA

Add: Exceptional items (note 7)

Adjusted EBITDA

Adjusted EBITA is calculated as follows:

Operating profit/(loss)

Add: Amortisation of intangible assets (note 9)

EBITA

Add: Exceptional items (note 7)

Adjusted EBITA

Adjusted profit/(loss) is calculated as follows:

Profit/(loss) before tax

Add: Amortisation of intangible assets (note 9)

Profit/(loss) before tax and amortisation

Add: Exceptional items (finance and non-finance) (note 7)

Adjusted profit/(loss) before tax

34. Post balance sheet events

Year ended  
1 January 2022

Year ended
26 December 2020

Continuing  
operations
£000s

34,521

38,120

5,175

77,816

(8,039)

69,777

Total
£000s

39,855

39,956

5,310

85,121

(8,039)

77,082

Continuing  
operations
£000s

(4,671)

46,193

5,022

46,544

13,016

59,560

Year ended  
1 January 2022

Year ended
26 December 2020

Continuing 
operations
£000s

34,521

5,175

39,696

(8,039)

31,657

Total
£000s

39,855

5,310

45,165

(8,039)

37,126

Continuing 
operations
£000s

(4,671)

5,022

351

13,016

13,367

Year ended  
1 January 2022

Year ended
26 December 2020

Continuing 
operations
£000s

6,066

5,175

11,241

1,906

13,147

Total
£000s

52,570

5,310

57,880

(39,336)

18,544

Continuing 
operations
£000s

(29,639)

5,022

(24,617)

13,389

(11,228)

Total
£000s

1,499

49,590

5,197

56,286

13,076

69,362

Total
£000s

1,499

5,197

6,696

13,076

19,772

Total
£000s

(23,566)

5,197

(18,369)

13,449

(4,920)

War in Ukraine
Following the balance sheet date, the tragic eruption of conflict in Ukraine has occurred. The war has had a significant impact on macroeconomic 
factors and a high degree of uncertainty persists. The Group does not have operations or direct dependencies in Russia or Ukraine but is exposed to 
the impact of inflation and supply chain disruption.

124

HSS Hire Group plc 
Annual Report and Financial Statements 2021

COMPANY STATEMENT OF FINANCIAL POSITION
AS AT 1 JANUARY 2022

COMPANY REGISTRATION NUMBER: 9378067

ASSETS

Non-current assets

Investments

Other receivables

Current assets

Other receivables

Cash

Total assets

LIABILITIES

Current liabilities

Other payables

Total liabilities

Net assets

EQUITY

Share capital

Share premium

Warrant reserve

Merger reserve

Retained surplus

Total surplus attributable to owners of the Company

1 January 
2022
£000s

26 December 
2020
£000s

Note

3

4

4

5

6

6

6

7

283,841

–

283,841

304

14,841

15,145

90,359

203,536

293,895

309

17,294

17,603

298,986

311,498

(160)

(160)

(13,956)

(13,956)

(160)

(13,956)

298,826

297,542

7,050

45,552

–

97,716

148,508

298,826

6,965

45,580

2,694

97,716

144,587

297,542

As permitted by Section 408(3) of the Companies Act 2006, the Company’s income statement and statement of comprehensive income and related 
notes have not been presented.

The Company made a post-tax loss for the year of £15,000 (2020: profit £973,000).

The notes on pages 126 to 128 form part of these Financial Statements.

The Financial Statements were approved and authorised for issue by the Board of Directors on 27 April 2022 and were signed on its behalf by:

P Quested
Director

27 April 2022

 
 
 
 
 
 
 
 
 
 
Financial Statements

HSS Hire Group plc 
Annual Report and Financial Statements 2021

125

COMPANY STATEMENT OF CHANGES IN EQUITY
FOR THE YEAR ENDED 1 JANUARY 2022

At 27 December 2020

Loss for the year

Warrants exercised

2020 Share issue costs

Share-based payments

Deferred bonus options cash settled

Share
capital
£000s

6,965

–

85

–

–

–

Share  
premium
£000s

45,580

–

–

(28)

–

–

At 1 January 2022

7,050

45,552

At 29 December 2019

Profit for the year

Share issue

Share-based payments

At 26 December 2020

Share
capital
£000s

1,702

–

5,263

–

6,965

Share  
premium
£000s

–

–

45,580

–

45,580

The notes on pages 126 to 128 form part of these Financial Statements.

Warrant
reserve
£000s

2,694

–

(2,694)

–

–

–

–

Warrant
reserve
£000s

2,694

–

–

–

Merger
reserve
£000s

97,716

Retained 
earnings
£000s

Total
equity
£000s

144,587

297,542

–

–

–

–

–

(15)

2,694

–

1,374

(132)

(15)

85

(28)

1,374

(132)

97,716

148,508

298,826

Merger
reserve
£000s

97,716

–

–

–

Retained  
earnings
£000s

Total
equity
£000s

143,161

245,273

973

–

453

973

50,843

453

2,694

97,716

144,587

297,542

126

HSS Hire Group plc 
Annual Report and Financial Statements 2021

NOTES TO THE COMPANY FINANCIAL STATEMENTS
FOR THE YEAR ENDED 1 JANUARY 2022

1. Accounting policies

HSS Hire Group plc (the Company) is a company incorporated and domiciled in the United Kingdom. The Company’s registered office is Building 2, 
Think Park, Mosley Road, Manchester, M17 1FQ.

a) Reporting entity
HSS Hire Group Plc Limited was incorporated on 7 January 2015 as a private company limited by shares in the United Kingdom and re-registered as a 
public limited company on 19 January 2015. The Company listed its shares on the London Stock Exchange on 9 February 2015. On 14 January 2021, 
HSS moved its share trading from the Main Market on the London Stock Exchange to AIM.

The Company’s principal activity is to act as ultimate holding company for a group of companies whose principal activities are the supply and hire of 
equipment and associated services.

b) Statement of compliance
The Company Financial Statements have been prepared in accordance with Financial Reporting Standard 100 Application of Financial Reporting 
Requirements (FRS 100) and Financial Reporting Standard 101 Reduced Disclosure Framework (FRS 101).

Disclosure exemptions adopted
In preparing these Financial Statements the Company has taken advantage of all disclosure exemptions conferred by FRS 101. Therefore these Financial 
Statements do not include:

 – certain comparative information as otherwise required by UK endorsed IFRS;

 – certain disclosures regarding the Company’s capital;

 – a statement of cash flows;

 – the effect of future accounting standards not yet adopted;

 – the disclosure of the remuneration of key management personnel; or

 – disclosure of related party transactions with other wholly owned members of the HSS Hire Group plc group of companies.

In addition, and in accordance with FRS 101, further disclosure exemptions have been adopted because equivalent disclosures are included in the 
Group’s Consolidated Financial Statements. These Financial Statements do not include certain disclosures in respect of:

 – share-based payments;

 – financial instruments (other than certain disclosures required as a result of recording financial Instruments at fair value); or

 – fair value measurement other than certain disclosures required as a result of recording financial instruments at fair value).

The Directors have taken advantage of the option within Section 390 of the Companies Act 2006 to prepare their Financial Statements up to a date 
seven days either side of the Company’s accounting reference date of 31 December, and these accounts therefore cover the period from 27 December 
2020 to 1 January 2022 (2020: 29 December 2019 to 26 December 2020).

The Company complies with the accounting policies defined in notes 1 to 4 to the Group Consolidated Financial Statements on pages 84 to 93 except 
as noted below.

c) Merger reserve
The merger reserve is the amount arising on the difference between the nominal value of the shares issued on acquisition of the subsidiary companies 
and the Company value of the interest in subsidiaries. The merger reserve arises where more than 90% of the shares in a subsidiary are acquired and 
the consideration includes the issue of new shares by the Company, and therefore the Company adopts merger relief under the Companies Act 2006.

d) Investments
Investments in subsidiaries that arose from a reorganisation of the Group structure that satisfies the criteria set out in IAS 27 Separate Financial 
Statements have been measured as the carrying amount of its share of the equity items shown in the separate Financial Statements of the original 
parent at the date of reorganisation. Subsequent additions are included in the statement of financial position at cost. Impairments are recognised 
if events or changes in circumstances indicate that the carrying value may not be recoverable.

2. Critical accounting estimates and judgements

a) Recoverability of investments and intercompany receivables
Judgements are required in assessing the recoverability and timing of investments and intercompany receivables and determining whether impairments 
of those investments and receivables are required. Judgements are based on the historical performance as well as forecasts. The Company monitors 
the recoverability of such investments and receivables and recognises impairments for amounts that may not be recoverable. Further details of the net 
carrying value of investments and intercompany receivables are given in notes 3 and 4 respectively.

Financial Statements

HSS Hire Group plc 
Annual Report and Financial Statements 2021

127

3. Investments

At 27 December 2020

Additions

Derecognition on cash settlement of employee share-based payments

At 1 January 2022

£000s

90,359

193,614

(132)

283,841

Additions comprise equity-settled share-based payment awards offered to employees in subsidiary companies of £1.4m and the purchase of a further 
2,721 ordinary shares in Hampshire Topco Limited for a total consideration of £192.2m.

At 1 January 2022 the Company’s subsidiaries, including those held indirectly through direct subsidiaries, are:

Company

Hampshire Topco Limited

Hampshire Midco Limited

Hampshire Bidco Limited

Hero Acquisitions Limited

HSS Hire Service Holdings Limited

HSS Hire Service Finance Limited

ABird Superior Limited

HSS Hire Service Group Limited

A1 Hire & Sales Limited

ABird Limited

Apex Generators Limited

HSS Financing plc

HSS Training Limited

1st Collection Services Limited

HSS Hire Limited

HSS Proservice Limited (formerly: HSS Hire Trading 
Limited)

Holding Country of incorporation

Principal activity

Ordinary 
shares held

Direct

Indirect

Indirect

Indirect

Indirect

Indirect

Indirect

Indirect

Indirect

Indirect

Indirect

Indirect

Indirect

Indirect

Indirect

Indirect

United Kingdom

United Kingdom

United Kingdom

United Kingdom

United Kingdom

United Kingdom

United Kingdom

United Kingdom

United Kingdom

United Kingdom

United Kingdom

United Kingdom

United Kingdom

United Kingdom

United Kingdom

United Kingdom

Intermediate holding company

Intermediate holding company

Intermediate holding company

Intermediate holding company

Intermediate holding company

Intermediate holding company

Intermediate holding company

Hire and equipment services

Hire and equipment services

Hire and equipment services

Hire and equipment services

Financing

Training services

Administration of Group debtors

Intermediate holding company

Hire and equipment services

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

The registered office of the subsidiaries listed above is Building 2, Think Park, Mosley Road, Manchester, M17 1FQ, except for the following:

 – Apex Generators Limited, 5th Floor Sutherland House, 149 St Vincent Street, Glasgow, Scotland, G2 5NW.

4. Other receivables

Non-current

Amounts due from Group undertakings

Current

Prepayments

Amounts due from Group undertakings

Other tax

1 January 
2022
£000s

26 December 
2020
£000s

–

203,536

39

265

–

304

32

–

277

309

Amounts due from Group undertakings are unsecured, interest free and repayable on demand (2020: unsecured, interest free and repayable on 
demand, but not expected to be repaid within one year). 

128

HSS Hire Group plc 
Annual Report and Financial Statements 2021

NOTES TO THE COMPANY FINANCIAL STATEMENTS continued
FOR THE YEAR ENDED 1 JANUARY 2022

5. Other payables: amounts falling due within one year

Amounts owed to Group undertakings

Accruals and deferred income

Other creditors

6. Share capital

1 January 
2022
£000s

26 December 
2020
£000s

–

160

–

160

11,120

1,505

1,331

13,956

The details of the Company’s share capital are set out in note 24 to the Consolidated Financial Statements.

7. Profit and loss account

As permitted by Section 408 of the Companies Act 2006 the Company has elected not to present its own profit and loss account for the year. 
The auditors’ remuneration for audit and other services is disclosed in note 9 to the Consolidated Financial Statements.

8. Related party transactions

The Company’s related party transactions are set out in note 30 to the Consolidated Financial Statements.

9. Financial instruments

Details of the Group’s financial instruments policies are set out in note 27 to the Consolidated Financial Statements. 

10. Employee and Director costs

The Directors are the only employees of the Company. Their costs are borne by a subsidiary company, HSS Hire Service Group Limited. 
Details of the Directors’ remuneration are set out in note 11 to the Consolidated Financial Statements.

Additional Information

HSS Hire Group plc 
Annual Report and Financial Statements 2021

129

ADDITIONAL INFORMATION
SHAREHOLDER INFORMATION

Annual General Meeting

The Company’s Annual General Meeting will be held at 11.00am on 21 June 2022 at Hilton Garden Inn, Hatton Cross, TW6 2SQ. Details of the 
Resolutions proposed and being voted on are provided in the Notice of AGM provided to shareholders and available for download at the Group website, 
www.hsshiregroup.com. Shareholders are invited to attend in person. Should matters change and/or should any additional precautions around 
COVID-19 be required, such updates will be provided via the ‘News & Resources’ section at www.hsshiregroup.com.

Share fraud and boiler room scams

Many companies have become aware that their shareholders have received unsolicited phone calls or correspondence concerning investment matters. 
Share scams are often run from ‘boiler rooms’ where fraudsters cold-call investors offering them worthless, overpriced or even non-existent shares.

These operations are commonly known as ‘boiler room fraud’. The ‘brokers’ (callers) can be very persistent and extremely persuasive. They often have 
websites to support their activities, their advice and the companies they purport to represent. It is not just novice investors that have been duped in this 
way; many of the victims have been successfully investing for several years. 

Shareholders are cautioned to be very wary of any unsolicited advice, offers to buy shares at a discount, sell your shares at a premium or offers of free 
company reports. 

If you are offered unsolicited investment advice, discounted shares, a premium price for shares you own, or free company or research reports, you 
should take these steps before handing over any money:

 – Record the name of the person and organisation contacting you. 

 – Check the Financial Conduct Authority (FCA) Register at www.fca.org.uk/register to ensure they are properly authorised.

 – Use the details on the FCA Register to contact the firm.

 – Call the FCA Consumer Helpline on 0800 111 6768 if there are no contact details on the Register or you are told they are out of date.

 – If you receive telephone calls, emails, letters purporting to be from HSS Hire Group plc or from companies endorsed by HSS Hire Group plc and you 

are unsure if they are legitimate, please contact our shareholder helpline for clarification (0371 384 2030 or +44 (0)121 415 7047 (overseas)).

 – If the caller persists, hang up. 

Please note that should you use an unauthorised firm to buy or sell shares or other investments, you will not have access to the Financial Ombudsman 
Service or Financial Services Compensation Scheme (FSCS) if things go wrong. 

If you are approached about a share scam you should tell the FCA using the online share fraud reporting form at www.fca.org.uk/consumers/report-
scam-unauthorised-firm where you can find out about the latest investment scams. You can also call the FCA Consumer Helpline on 0800 111 6768. 

If you have already paid money to share fraudsters you should contact Action Fraud on 0300 123 2040 or online at: www.actionfraud.police.uk

Further information on this or similar activity can be found at www.cityoflondon.police.uk/citypolice within the Economic Crime section.

Forward-looking statements

This document contains certain forward-looking statements concerning the Group’s business, financial condition, results of operations and certain of 
the Group’s plans, objectives, assumptions, projections, expectations or beliefs with respect to these items. Forward-looking statements are sometimes, 
but not always, identified by their use of a date in the future or such words as ‘anticipates’, ‘aims’, ‘due’, ‘could’, ‘may’, ‘will’, ‘should’, ‘expects’, ‘believes’, 
‘intends’, ‘plans’, ‘potential’, ‘targets’, ‘goal’ or ‘estimates’.

Forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the Group’s actual financial condition, 
performance and results to differ materially from the plans, goals, objectives and expectations set out in the forward-looking statements included in this 
document. Accordingly, readers are cautioned not to place undue reliance on forward-looking statements.

By their nature, forward-looking statements relate to events and depend on circumstances that will occur in the future and are inherently unpredictable. 
Such forward-looking statements should, therefore, be considered in light of various important factors that could cause actual results and developments 
to differ materially from those expressed or implied by these forward-looking statements. These factors include, among other things: changes in the 
economies and markets within which the Group operates; changes in the regulatory regime within which the Group operates; changes in interest and, to 
a lesser extent, exchange rates; the impact of competitor pricing behaviour; the occurrence of major operational problems; the loss of major customers; 
contingent liabilities; and the impact of legal or other proceedings against, or which otherwise affect, the Group.

No assurance can be given that the forward-looking statements in this document will be realised; actual events or results may differ materially as a result 
of risks and uncertainties facing the Group. Subject to compliance with applicable law and regulation, the Company does not intend to update the 
forward-looking statements in this document to reflect events or circumstances after the date of this document, and does not undertake any obligation 
to do so.

Financial Calendar
Annual General Meeting – 21 June 2022

130

HSS Hire Group plc 
Annual Report and Financial Statements 2021

COMPANY INFORMATION

Registered Office
HSS Hire Group plc
Building 2, Think Park, 
Mosley Road, 
Manchester, 
M17 1FQ 76

Email: investors@hss.com
Website: www.hsshiregroup.com
Registered number: England and Wales, No. 9378067

Company Secretary
Daniel Joll

Nominated Adviser & Broker
Numis Securities Limited 
The London Stock Exchange Building 
10 Paternoster Square 
London EC4M 7LT

Legal Advisers
Freshfields Bruckhaus Deringer LLP
65 Fleet Street
London EC4Y 1HS

Independent Auditors
BDO LLP
55 Baker St
London W1U 7EU

Bankers
HSBC Bank plc
8 Canada Square
London E14 5HQ

National Westminster Bank plc
250 Bishopsgate
London EC2M 4AA

Financial Public Relations
Teneo
5th Floor
6 More London Place
London SE1 2DA

Registrars
Equiniti Limited
Aspect House
Spencer House
Lancing
West Sussex BN99 6DA 

Contact Centre:
UK: 0371 384 2030
Intl: +44 (0)121 415 7047

Insurance Brokers
Marsh Limited
1 Tower Place West
Tower Place
London EC3R 5BU

Additional Information

HSS Hire Group plc 
Annual Report and Financial Statements 2021

131

DEFINITIONS AND GLOSSARY

The following is a list of commonly used terms in the industry or the Annual Report and Accounts.

‘2016 Code’

‘2018 Code’

the Corporate Governance Code 2016

the Corporate Governance Code 2018

‘ABird’ or ‘ABird Power Solutions’ 

ABird Superior Limited and its wholly owned subsidiary, ABird Limited

‘Act’

‘Adjusted EBITA’ 

‘Adjusted EBITDA’ 

‘Adjusted EPS’

‘All Seasons Hire’

‘Apex’ 

‘Articles’ 

the Companies Act 2006, as amended

EBITA adjusted to add back exceptional items

EBITDA adjusted to add back exceptional items

EPS adjusted to exclude exceptional items and amortisation and after charging the prevailing rate of 
corporation tax

All Seasons Hire Limited

Apex Generators Limited

the Articles of Association of the Company 

‘Average revenue per account  
customer’

calculated by dividing the total revenue from account customers only in a year by the simple average of 
the opening and closing number of trading accounts

‘B2B’ 

‘bps’

‘BSI’

‘Carbon emissions in our 
built environment’

‘CITB’

‘colleague’

‘Company’

business-to-business

basis points are a unit of measure used to describe the percentage change in the value or rate of a 
financial instrument 

British Standards Institute is the national standards body of the United Kingdom. BSI produces technical 
standards on a wide range of products and services, and also supplies certification and standards-
related services to businesses

calculated as the total CO2 emissions from fuel combustion (a scope 1 emission) and purchased 
electricity (scope 2 emissions) of the Group in kg CO2 divided by the total m2 of the Group’s freehold and 
leasehold portfolio. Calculated for the period 1 April to 31 March in each period in accordance with the 
reporting timeframe required for annual CRC submissions

the Construction Industry Training Board works with industry and Government in the UK to promote the 
development and training of construction industry employees. CITB accredited training courses are the 
recognised standard in UK safety training

Directors and employees of HSS

HSS Hire Group plc

‘Core Hire Rental Revenue’

revenue associated only with the rental of owned assets in the core HSS business. This excludes 
revenues from specialist hire businesses (ABird, Apex, All Seasons and Laois), and sales ancillary to the 
rental such as transport, resale etc.

‘COSHH’

Control of Substances Hazardous to Health

‘CRC Energy Efficiency Scheme’  
or ‘CRC’

a mandatory carbon emissions reduction scheme in the UK that applies to large non-energy-intensive 
organisations in the public and private sectors

‘CSOP’

Company Share Option Plan

‘Customer Distribution Centres’  
or ‘CDCs’

locations across the UK from which we deliver items of our core hire equipment direct to customer sites, 
manage the collection of equipment from customer sites at the end of the hire period and undertake 
testing and repair of larger non-specialist equipment

‘EBITA’ 

‘EBITDA’ 

‘EMT’

‘ERP system’

‘EU’

‘Exponent’ 

earnings before interest, tax and amortisation

earnings before interest, tax, depreciation and amortisation

Executive Management Team

enterprise resource planning software used to manage the business and automate certain  
day-to-day processes

European Union

the investment funds managed by Exponent Private Equity LLP or, when otherwise indicated or where 
the context otherwise requires, Exponent Private Equity LLP in its own right

‘Exponent Shareholders’ 

Exponent Private Equity Partners GP II LP, Exponent Havana Co-Investment Partners GP Limited and 
Exponent Private Equity Founder Partner GP II Limited

‘Group’

‘HAE’

‘HSS’

together, HSS Hire Group plc and its direct and indirect subsidiaries 

Hire Association Europe – a trade body representing plant, tool and equipment hire companies

the group of companies within the HSS Hire Group

132

HSS Hire Group plc 
Annual Report and Financial Statements 2021

DEFINITIONS AND GLOSSARY continued

‘HSS Hire Group plc’

HSS Hire Group plc (company number 9378067) whose registered office is at Oakland House, Talbot 
Road, Manchester M16 0PQ

‘IFRS’

International Financial Reporting Standards, as adopted by the European Union

‘initial public offering’ or ‘IPO’ 

‘IPAF’

‘Ireland’ 

‘LED’

‘live account’

‘LTIP’

‘LTM utilisation – core’ 

‘LTM utilisation – specialist’

the initial public offering and admission of the ordinary share capital of HSS Hire Group plc to the 
premium listing segment of the Official List of the UK Listing Authority and to trading on London Stock 
Exchange’s Main Market for listed securities under the ticker ‘HSS’ on 9 February 2015

International Powered Access Federation. Promotes the safe and effective use of powered access 
worldwide. IPAF-accredited training courses are the recognised standard in powered mobile access

the Republic of Ireland

light emitting diode, in this context referring to a type of lighting product which uses less energy than 
traditional lighting options on the market

a customer that has transacted with the Group in the prior 12 months

long-term incentive plan. A reward system designed to reward colleagues’ long-term performance either 
by the grant of awards which are subject to defined performance conditions, which include Adjusted EPS 
and ROCE, or by the grant of Restricted Stock

core businesses utilisation is calculated as average value of the fleet on hire divided by the total fleet value 
in a reporting month, averaged over the relevant 52-week period (referred to as the last 12 months or 
‘LTM’) for HSS Hire Service Group Ltd

specialist businesses utilisation is calculated as average value of the fleet on hire divided by the total fleet 
value in a reporting month, averaged over the relevant 52-week period (referred to as the last 12 months 
or ‘LTM’) for ABird and Apex. This calculation does not currently include data for All Seasons Hire as full 
LTM utilisation data is not available

‘MEWP’ 

‘MTS’ 

Mobile Elevating Work Platform

Mobile Traffic Solutions

‘National Distribution and Engineering 
Centre’ or ‘NDEC’

‘Net debt’ 

‘non-IFRS 16’

‘Notes’ 

‘NPS’ 

‘Official List’ 

‘PASMA’

‘QCA’

‘Restricted Stock’

operation opened in Cowley, Oxfordshire in March 2016 to centralise and industrialise the testing, 
maintenance and repair of our fast-moving core hire fleet upon return from customer use. Once deemed 
fit-for-hire, equipment is moved back into the local branch and CDC network. Activity terminated in April 
2018 with the move back to branch-led processes

the total indebtedness of the Group including senior finance facility, Revolving Credit Facility, senior 
secured notes (excluding debt issue costs), finance leases, drawings on the Revolving Credit Facility, any 
accrued interest on these items and any overdraft net of any cash in the Group

where measures are described as non-IFRS 16 this means they have been adjusted to reflect the position 
that would have been reported had IFRS 16 not been adopted. Specifically this means excluding leases 
previously treated as operating leases from the balance sheet and replacing associated depreciation and 
interest with an estimate of operating lease cost

6.75% senior secured notes due 2019 issued by HSS Financing plc in February 2014, fully redeemed in 
2018

Net Promoter Score, a measure of willingness of customers to recommend a Company’s products or 
services to others

the Official List of the FCA

Prefabricated Access Suppliers’ and Manufacturers’ Association Ltd. The international not-for-profit 
organisation for the mobile access industry which oversees the industry standard training scheme. 
PASMA-accredited training courses are the recognised standard in non-powered mobile access

Quoted Companies Alliance

conditional awards of shares under the LTIP which vest subject to continued employment and the 
Remuneration Committee’s assessment of overall business performance over the vesting period

‘return on assets’ or ‘ROA’

calculated as Adjusted EBITA divided by the total of average total assets (excluding intangible assets) 
subtracted by average current liabilities

‘return on capital employed’ or ‘ROCE’

calculated as Adjusted EBITA divided by average capital employed. Capital employed is total assets 
except intangible assets, derivatives, and cash less current liabilities except current debt items

‘revolving credit facility’ or ‘RCF’

‘RIDDOR(s)’

revolving credit facilities made available pursuant to either the Revolving Credit Facility Agreement 
(£25.0m) dated 20 June 2018 that was concluded on 11 July 2018 and which expires in 2023 or the 
Revolving Credit Facility Agreement (£80.0m) dated January 2014 that was repaid on 11 July 2018

the Reporting of Injuries, Diseases and Dangerous Occurrences Regulations 1995. Within our KPIs we 
report our RIDDOR rate, which is calculated as: the number of RIDDOR incidents x 100,000, divided by 
the number of hours worked

Additional Information

HSS Hire Group plc 
Annual Report and Financial Statements 2021

133

‘RMI’

‘ROTL’

‘SHEQ’

‘Term facility’

services provided in the repair, maintain and improve markets, typically to the built environment

Release on Temporary Licence, a scheme that allows those serving prison sentences and near release to 
leave prison during the day to go to work

safety, health, environment and quality

Senior finance facilities made available pursuant to the Senior Finance Facility Agreement entered into on 
20 June 2018 that expires in 2023

‘Trading account’

a customer account which has been active in the last 12 months

‘Training days per colleague’

calculated as the total training days completed by Group colleagues within the year, divided by the 
average number of colleagues in the Group

‘UK’ 

the United Kingdom of Great Britain and Northern Ireland

CBP012067

This report is printed on 100% recycled paper, which is 
certified carbon balanced by World Land Trust Ltd.

Blackdog Digital is a carbon neutral company and 
is committed to all round excellence and improved 
environmental performance is an important part of our 
Consultancy, design and production
‘Go Green’ strategy. 
www.luminous.co.uk

Luminous are certified in using Carbon Balanced paper for the 
HSS Hire Group plc Annual Report. This project has balanced 
through World Land Trust the equivalent of 373kg of Carbon 
Dioxide. This support will enable World Land Trust to protect 
71m2 of critically threatened tropical forest.

Design and production
www.luminous.co.uk

Registered office
Building 2, Think Park, 
Mosley Road, 
Manchester,
 M17 1FQ 
www.hsshiregroup.com