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HSS Hire Group plc

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FY2020 Annual Report · HSS Hire Group plc
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Accelerating 
our strategy

HSS Hire Group plc
Annual Report and  
Financial Statements 2020

Download the HSS Hire app today

Accelerating 
our strategy

In 2020 the Group demonstrated its 
resilience in facing the challenges of the 
COVID-19 pandemic, while at the same time 
taking advantage of changing customer 
behaviours to accelerate its strategy.

We enter 2021 with a stronger balance 
sheet, lower fixed cost base and a newly 
transformed, digitally-led model.

Financial Highlights1
Revenue 

Operating Profit 

£269.9m
FY19: £328.0m

£1.5m
FY19: £16.8m

Adjusted EBITDA 
pre-IFRS16

£47.0m
FY19: £63.9m

Adjusted EBITA 
pre-IFRS16

£16.7m
FY19: £26.5m

Leverage  
pre-IFRS16 
– total 2 

2.6x
FY19: 2.8x

Reported EPS
(basic and diluted) 
Loss of

(12.02)p
FY19: (3.66)p

Adjusted EBITDA

£69.4m
FY19: £63.9m

Adjusted EBITA

£19.8m
FY19: £26.5m

Return on capital 
employed (ROCE) 3 
pre-IFRS16 

15.2%
FY19: 20.8%

Adjusted EPS 
(diluted) pre-IFRS16 
Loss of

(1.67)p
FY19: 2.31p

1  Certain metrics are presented pre-IFRS16. See pages 27 and 39 

for more detail.

2  Total is continuing and discontinued operations; all other 

measures are for continuing operations.
3  The ROCE calculation is defined on page 29.

The Group uses alternative performance measures:

   Read more in the Financial Review, pages 36-39

Operational highlights

Operational performance was in line with our expectations 
for much of Q1 2020. Following the Government 
lockdown on 23 March in response to the COVID-19 
pandemic, the Group took decisive actions to protect 
colleagues and other stakeholders, while offering 
continuity of supply to our customers, many of whom 
operate in critical areas of public infrastructure. The detail 
of our response is shown on pages 4 to 5.

The Group initially saw a significant reduction in revenues, 
but actions taken to reduce costs and maximise liquidity 
ensured that we continued to deliver positive Adjusted 
EBITDA each month and also meet all our financing 
covenant tests. Revenue recovered strongly in H2 
returning to 94% of the prior year level in Q4.

Throughout this challenging year our colleagues have 
continued to demonstrate our values and drive our 
performance. Our engagement survey in Q4 received our 
highest ever response rates and strongest engagement 
levels despite the challenges we have all faced. We are 
also pleased to report a continuation of strong customer 
satisfaction levels, which are significantly higher than the 
industry benchmark, and a reduction in our RIDDOR 
accident frequency rate which is at an all-time low. 
Further details are provided in the ESG section on 
pages 40 to 43.

Strategic highlights

Net debt (pre-IFRS16) has reduced from £180m to £120m 
over the year, as a result of excellent working capital 
management, further cost reduction and a successful 
capital raise completed in December. Net leverage 
(pre-IFRS16) reduced from 2.8x (28 December 2019) to 
2.6x (26 December 2020), an exceptional performance 
given the scale of the impact of COVID-19.

We continue to Transform our Tool Hire business 
and Strengthen the Group’s commercial proposition. 
Investment in technology has continued in 2020, with our 
Brenda platform enabling a smooth transition to remote 
working in March and the roll-out of our Click-and-Collect 
offering in May. Our sector-leading technology has also 
enabled a significant change to our operating model 
in October involving the closure of 134 branches and 
a reduction in colleagues of c300. This has delivered 
annualised cost reductions of c£15m which will be 
recognised in full in 2021.

The further improvements to our technology platform 
and changes to our operating model put us in a strong 
position to achieve our vision of being the market-leading 
digitally-led brand for equipment services.

1

Contents

Strategic Report

0  Highlights

2  Our Business at a Glance
4 
Adapting to COVID
6  Our Business Model
8  Chairman’s Statement
Investment Case
11 
12  Chief Executive Officer’s Strategic Review
18  Strategy at a Glance
20  Strategy in action
26  Our Key Performance Indicators
30  Principal Risks and Uncertainties
36  Financial Review
40  Environmental, Social and Governance
44  Engaging with our Stakeholders and 

Section 172

Corporate Governance

48  Chairman’s Introduction

50  Board of Directors
52  Corporate Governance
57  Nomination Committee Report
58  Audit Committee Report
61  Directors’ Remuneration Report
70  Directors’ Report and 

Other Statutory Disclosures
73  Directors’ Responsibility Statement

Financial Statements

74 

Independent Auditor’s Report 

79  Consolidated Income Statement
80  Consolidated Statement  
of Comprehensive Income
81  Consolidated Statement  
of Financial Position

82  Consolidated Statement of Changes  

in Equity

83  Consolidated Statement of Cash Flows
84  Notes to the Consolidated  
Financial Statements

126  Company Statement of Financial Position
127  Company Statement of Changes in Equity
128  Notes to the Company 

Financial Statements

131  Five Year Summary

Additional Information

132  Shareholder Information

133  Company Information
134  Definitions and Glossary

Market-leading app
   Read more  
at www.hss.com/uk

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 20202

Our Business at a Glance

Equipping 
our customers

What makes us different?

Our differentiators
 → National availability 
 → One-stop shop
 → Colleague expertise
 → Industry-leading 

technology platform
 → Fully integrated website  

and apps

 → Regulatory compliance  

and systems

 → Customer-centric culture

Our sectors

Our purpose
We exist to equip our customers with the tools, equipment, training and 
related services that enable the construction, maintenance and operation 
of the UK and Ireland’s commercial, industrial and residential infrastructure. 

Our values

We are a crucial element of project completion. Our products and 
services play a part in the creation and maintenance of housing 
projects, schools, hospitals, offices, industry, roads, utilities and 
other infrastructure. Without our products and services, construction 
firms, maintenance contractors, FM providers, engineers, tradesmen, 
retailers, factories, DIYers and many more would not be able to 
complete their projects.

Rental

Overview

Market drivers

Highlights of the year

Services

We buy, maintain, inspect, deliver 
and collect equipment for our 
customers, so that they can focus 
on completing their projects. 
We operate from 125 locations 
and employ around 2,000 highly 
engaged colleagues.

The £1.9bn addressable 
market for our equipment is 
driven by general economic 
output, with less exposure 
to the more cyclical new-
build activity and more 
focus towards maintenance, 
refurbishment and operation of 
existing infrastructure.

Our capital-light Services business 
comprises two key elements. 
Our OneCall rehire business 
provides customers with a one-
stop shop for equipment beyond 
our owned range. Our Training 
business provides customers 
with the training required to 
use equipment, stay safe and 
ensure compliance.

The Services business allows 
us to address the entire £4bn 
market for equipment hire 
services in the UK, and is again 
driven by general economic 
output. Both elements of the 
Services business, OneCall 
and Training, are driven 
strongly by legislation and 
safety requirements.

A key element of our strategy is to 
Transform our Tool Hire business, 
and the digitisation of our business 
is a key element of this. In 2020 
we have made further progress 
with the move to digital channels, 
the creation of remote sales teams 
(working from home, not a branch) 
and the removal of c£15m of 
costs associated with our physical 
branch network (see more detail 
on page 24).

We continue to invest in our new 
technology, including the roll-out 
of our new order-taking platform, 
HSS Pro POS (see more on page 
22), to sales colleagues, allowing 
them to directly place orders for 
our full range of services using their 
mobile devices. Our rehire business 
was particularly resilient during the 
pandemic and our Training business 
demonstrated its agility by offering 
contact-free online learning.

Segmental revenue breakdown for FY20

£89.1m

Services

£180.8m

Rental

Strategic ReportHSS Hire Group plc Annual Report and Financial Statements 2020Key

  Head office
  Branch
   Customer Distribution  
Centre (CDC)
   Builders merchants
  Specialist

CDC

Customer 
Distribution  
Centres (CDCs) 
Responsible for the delivery 
and collection of equipment 
to customers and also 
replenishing branches 
with their stock profiles.

Builders merchants 
Our partnerships 
with regional builders 
merchants are a key part 
of our new operating model. 
Read more on page 24.

Enabled by technology for…

3

Our network

Who we serve
We serve an extremely diverse 
customer base, predominantly 
business-to-business (B2B), who 
engage in a range of activities 
across multiple end markets, 
providing us with less exposure 
to highly cyclical sectors.

Where we operate
Our national network has over 
125 locations supported by a hub-
and-spoke distribution model. 
This is complemented by our 
industry-leading fully-transactional 
website, ensuring easy access 
and high availability, both key 
customer requirements.

125

Locations

39

Training centres

40

Customer Distribution Centres

2,000

Highly engaged colleagues

Customers

Driving accessibility 

Colleagues 

Suppliers 

HSS.com
Fully transactional website
 → Live availability
 → Fully transactional
 → LiveChat, LiveVideo

Customer App 
HSS.com on your mobile device
 → Live availability
 → Hire/Off Hire instantly
 → Live Order Tracking 

PRISM
Proactive fleet distribution
 → Well established
 →  Algorithms that drive 

availability

 → Demand forecasting
Vodafone 
StormCall optimisation for 
remote teams
 → Call answer rates
 → Customer response times
 →  Analytics to drive performance 

HSS Pro POS
Sales platform for colleagues
 → Easy to use 
 → One stop shop
 → Step-changed quote cycle

Driver App
Tech for drivers
 → Dynamic routing
 → Customer messaging
 → Paperless handovers 

Brenda
Sales platform for  
OneCall rehire suppliers
 → Access to HSS customers
 → Enhanced visibility
 → Improved contract accuracy
Pricing and analytics
Management information for 
suppliers
 → Conversion statistics
 → Ability to promote through 

pricing

 → Utilisation management

A
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Strategic ReportCorporate GovernanceFinancial StatementsHSS Hire Group plc Annual Report and Financial Statements 2020 
 
 
 
 
 
 
 
 
 
 
4

Adapting to COVID-19
Decisive action  
in challenging 
circumstances

The COVID-19 outbreak is one of the biggest  
challenges HSS has faced in its long history. 

The combination of calm and clear stewardship from the Board, decisive actions taken 
by management and the extraordinary efforts of colleagues, who ensured continuity 
of supply for customers, has led the Group to deliver a resilient financial performance 
and an exceptional safety record.

Strong governance
We immediately initiated an enhanced governance framework to steer the business through the 
challenges and opportunities that COVID-19 presented.

Our COVID-19 governance framework

Governance  
and oversight

1    PLC  
Board

 → Increased frequency 

of meetings

 → Enhanced monitoring

Strategic 
management

2    Executive  
Team

 → New daily team  

calls setting policy  
and controls
 → Enhanced  

daily reporting
 → Daily CEO blogs

 → Tactical  

decision making

 → Pursuit of 

opportunities

l

s
r
e
d
o
h
e
k
a
t
s

l
l

A

5

3    Trading  
Board

Tactical 
decision making 
and control

4    Cash  
Team

 → Strengthened team
 → Enhanced dispute 

management process

1    The Board oversees the Executive Team’s response to COVID-19, ensuring strong 

governance and providing direction. The frequency of Board meetings was increased during 
the pandemic to ensure regular updates and ongoing consideration of shareholder impacts.
2    The Executive Team leads the Company’s response to COVID-19, carefully considering its 
medium-term impact on the business and ensuring that all stakeholders are safeguarded 
and engaged. The Executive Team, which met daily during the early part of the pandemic, 
oversees the Trading Board and ensures that actions taken are consistent with our 
strategic objectives.

3    The Trading Board is responsible for ensuring continuity of service for customers, whilst 
protecting colleagues’ health and wellbeing and customers’ safety. The Trading Board 
also makes tactical decisions to maximise trading opportunities.

4    The Cash Team was strengthened at the start of COVID-19 and positioned to work 

much more closely with sales colleagues and customers to ensure the best possible 
cash collection.

5    Engagement with all stakeholders has been enhanced during the pandemic, including 
regular CEO blogs to colleagues, increased communication with shareholders, regular 
dialogue with lenders and proactive consultation with Government bodies.

Safety and wellbeing measures 
implemented across the Group

Our initial priority was the safety and wellbeing 
of our colleagues and customers. 

We started early, identifying vulnerable 
colleagues and encouraging shielding 
measures at the start of March. 

Social distancing measures began in branches 
with the implementation of barriers and new 
signage. Our IT team carried out a ‘desktop to 
laptop’ replacement programme in February 
to support flexible working and, in parallel, 
upgraded our remote working technology. 
Office-based teams began to trial home 
working in early March on a 50:50 basis, in 
anticipation of a move to 100% home working.

On 23 March we closed the majority of our 
branch network to safeguard colleagues and 
customers. All colleagues who were able to 
do so moved to home working, a transition 
that took place seamlessly following the trials 
earlier in March. As a key provider of essential 
equipment to critical customers, we kept 
operating our Customer Distribution Centres, 
putting in place enhanced social distancing 
measures, installing directional signage, 
increasing cleaning and providing personal 
protective equipment. We also switched 
immediately to contactless deliveries, a change 
that was enabled by the earlier introduction of 
the Driver App technology.

During May we rolled out our Click-and-Collect 
service for customers and were increasing 
the use of ‘push-on’ technologies, directing 
customers to use our website and Customer 
App instead of calling or visiting our locations 
in person. Our distribution centres also 
implemented temperature testing sensors later 
in the year.

Colleague wellbeing was a major priority. 
We introduced ‘working from home’ welfare 
calls and a range of support resources for 
colleagues, including health & wellbeing 
webinars, tips & hints communications, Mental 
Health week bulletins and e-learning modules. 
We also created the HSS COVID-19 Handbook 
which was made available to all colleagues.

We increased communications to colleagues 
to reinforce Government advice, including 
a daily CEO blog from March to October. 
Our colleague magazine, HIYA, moved to a 
digital format enabling increased frequency 
and relevance. Specific COVID-19 resources 
were made available on our colleague intranet, 
HSS World. Managers were given additional 
resources to help them remotely support 
colleagues, either furloughed or working from 
home. And finally, a new e-learning module 
was introduced to induct colleagues returning 
from furlough.

Strategic ReportHSS Hire Group plc Annual Report and Financial Statements 2020 
 
 
5

i

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t

Stakeholders: actions taken 
to support and engage 

Colleagues
 → Additional safety measures and  
social distancing throughout

 → Working from home for all colleagues 

where practical

 → Enabled sales colleagues with  

new technology

 → Enhanced communications
 → Additional support, particularly with 

mental health and wellbeing

Customers
 → Continuity of supply (CDCs, OneCall, 

Click-and-Collect)

 → Safety measures (e.g. social distancing in 
all locations and removal of requirement 
to sign on-screen)

 → Sourcing PPE, cleaning and  

safety equipment

Suppliers
 → Enhanced communications
 → Consistent payment record
 → Brenda provides better visibility, 

conversion and volumes 

Shareholders
 → Regular market updates
 → Follow-up meetings with major 

shareholders

 → Acceleration of strategy
 → Strong engagement evidenced by 

successful capital raise

Lenders
 → Regular dialogue on financial 
performance, covenants and 
liquidity position

 → Frequent meetings and updates
 → Explored liquidity options

Government & regulators
 → Proactive engagement 
 → New COVID-19 policies and audits
 → Secured ISO 45001

Communities
 → Recognised our role as a key service 

provider of essential equipment to critical 
customers

 → Active dialogue with multiple branches 
of public services to support them 

Continuity of  
service for customers

Strengthened  
liquidity position

As a business with an important role 
supporting the construction industry we were 
deemed a key supplier. It was important that 
we offered continuity of service for customers 
in many important sectors including retail, local 
Government, defence, schools, hospitals, 
housing and others.

Whilst we closed our branch network on 
23 March in response to the Government 
lockdown, and stopped serving cash 
customers, we kept our Customer Distribution 
Centres (CDCs) open for deliveries of 
equipment to site for critical customers. 
Our CDCs provide national fulfilment for 
customers and therefore ensure coverage can 
be provided, even with branches closed. 

During May we launched our Click-and-Collect 
service, offering customers an alternative low-
contact fulfilment channel.

Our OneCall business, which transitioned 
seamlessly to remote working thanks to our 
Brenda platform (see page 3 for more on this), 
was able to offer a consistent level of service 
throughout. The nature of the OneCall model, 
with its extensive supply chain, was particularly 
powerful during a period when customers 
needed assurance of supply.

As Government restrictions were lifted and 
demand returned we were able to expand 
capacity accordingly, bringing sales colleagues 
back from furlough and equipping them with 
the technology to take orders whilst working 
from home. Operations colleagues also 
returned to the business alongside enhanced 
operating procedures and safety systems.

A key focus for the Board and management 
team during the pandemic was maximising 
liquidity. Immediate action was taken 
to manage capital expenditure, reduce 
costs, enhance cash collection and utilise 
Government support.

At the end of March the management team 
took decisive actions to preserve colleague 
roles which, combined with other discretionary 
cost savings, allowed the Group to deliver 
positive EBITDA every month. In April 60% 
of colleagues were furloughed and the Board 
and senior managers agreed to a tiered set 
of salary reductions for three months which 
ranged from 98% to 15% for the period.

We managed our capital expenditure to meet 
demand. Where we did invest we utilised our 
insight tools to maximise return.

By October, revenue had returned to 90% 
of prior year levels, despite the majority of 
our branch network still being closed. At that 
point we took the decision to permanently 
close 134 locations and reduce colleague 
numbers by c300, to increase focus on digital 
channels. This provided annual net cost savings 
of c£15m, and enabled us to deliver a year 
on year improvement in Q4 EBITDA.

We worked closely with landlords, initially 
agreeing rent holidays and more flexible 
payment terms. This was followed later in the 
year with negotiations to surrender leases 
related to closed branches.

The Group took advantage of tax relief in 
several areas. First we deferred our April 
PAYE payment which we then settled in June. 
Second, we agreed a deferral of our Q2 
VAT payment until April 2021. Following the 
successful capital raise and strong end of year 
trading we repaid this. Finally, we secured 
a series of business rates tax reliefs for 
our branches. 

Our lenders were also supportive, waiving the 
excess cash flow payment due in May 2020 
and providing flexibility on interest and capital 
repayments, all of which were settled in full by 
June 2020.

The Group also made a business interruption 
claim to its insurers during the year, leading 
to an initial interim payment of £1.25m 
in November, and a further £1.25m in 
February 2021.

Corporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 2020 
6

Our Business Model

Equipping 
our customers

Customers

Customers focus on project 
management, people resources 
and construction materials

 → Build
 → Maintain
 → Operate

…UK and Ireland Infrastructure

HSS

HSS focuses on equipment 
management, safety and timely 
provision to customer sites

 → Sources
 → Tests
 → Distributes
 → Repairs & maintains

…the equipment our customers use

Build

Schools, Hospitals, Housing, 
Offices, Factories, Roads

Source 
equipment
Purchase & own,  
Rehire

Test

OneCall
Complete order management

How we  
generate revenue

Rental revenue1
We generate rental income 
from the equipment 
we hire out from our 
owned fleet.

Rehire revenue2
We also generate income 
when we source equipment 
from our extensive OneCall 
supply chain. 

Accessories and resale1
We sell product accessories  
(e.g. drill bits) and safety equipment 
to many of our customers.

Key enablers and 
barriers to entry

Customer 
relationships

National  
reach

>90% 

B2B 

125

Locations 

Safety  
& quality

ISO 45001 
accreditation 

Colleagues

2,000

Knowledgeable 
colleagues

>27,000

Live accounts 

40

Customer 
Distribution Centres

System-driven 
equipment 
maintenance 
regime

75% 

Employee  
engagement score3

1  Rental and related revenues.
2  Services revenue.

3  Colleague engagement score 75% (Q4 2020), compared with UK national average score 61%. Source: Anthem Engagement.
4  NPS 44 (Q4 2020), versus the threshold for the top third in services, manufacturing and utilities of 21. Source: Kantar TNS.

Strategic ReportHSS Hire Group plc Annual Report and Financial Statements 2020 
 
7

Our business model is built on our customers’ requirement to outsource the 
provision and management of tools and equipment whilst minimising their 
carbon footprint. Tools and equipment are essential to our customers’ activities, 
but the management of equipment is not their core capability. They often don’t 
want the capital cost of equipment and the risk of poorly utilised assets, nor 
the responsibility for testing, maintaining, distributing and managing equipment. 
We do all that for them, to ensure that they meet legislation, ensure sustainability, 
keep their colleagues safe and so deliver their projects in full and on time.

Tool Hire is sustainable

   Read more about our 
sustainability approach  
in the ESG section on page 40

Maintain

Service, Repair, Renovate, 
Upgrade, Extend

Operate

Power, Heat,  
Cool, Light

Distribute  
& collect

Maintain, repair 
& hire again

Train  
their people
HSS Training

Transport charges1
Customers ask us to deliver and collect kit 
directly to and from their sites, for which we 
charge a transport fee.

Equipment cover and damage1
Many of our customers pay a premium for 
damage waiver so that they are protected 
against accidental damage. We also generate 
revenue by charging for damage and loss.

Training2
We charge customers delegate rates for our 
comprehensive range of training courses.

Range of  
equipment

>1,000 

SKUs 

>500

OneCall suppliers 

Operational  
excellence

Easy to  
work with

Training  
resource

44 

NPS4 

>50%

Utilisation 

Full transactional website 
Leading digital offer  
One-stop shop 

39

Training centres 

>50

Directly employed  
& certified trainers

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 20208

Chairman’s Statement

2020 has demonstrated the resilience of our Group and 
the value of our digital transformation to customers and 
suppliers. We responded exceptionally well to COVID-19 
whilst continuing the excellent execution of our strategic plan. 
The acceleration of our strategy has put the foundations in 
place for our transformation into a digitally-led, agile leader 
in the equipment services market.

Accelerating  
our strategy

Alan Peterson OBE
Chairman

Dear shareholder,
We have made considerable progress in 
delivering our strategy during 2020 despite 
the challenging market conditions. The Group 
has delivered a resilient performance, both 
operationally and financially, taking fast, 
decisive action in response to COVID-19 
thereby ensuring the safety of our colleagues, 
customers, suppliers and other stakeholders 
as well as protecting the Group’s liquidity. 
A summary of these actions can be found on 
page 4 of this report.

The onset of the pandemic in March 2020 and 
the subsequent national lockdown significantly 
impacted performance as our business, 
customers and suppliers adapted to working in 
the new environment. By leveraging our rapidly 
evolving technology platform we were able 
to adapt our operating model, including the 
introduction of low-contact Click-and-Collect 
capability, and maintain customer service 
through our national Customer Distribution 
Centres and OneCall rehire business. 
Revenues recovered to 94% of FY19 levels by 
Q4 FY20. Combined with cost action, this has 
meant that Adjusted EBITDA has remained 
positive throughout 2020, improving throughout 
the year from the low point of April 2020. 

Our strategic priorities

Delever the 
Group

Transform the  
Tool Hire business

Strengthen  
the Group’s 
commercial 
proposition

   Read more in our Strategy at a 
Glance section on page 18

Strategic ReportHSS Hire Group plc  Annual Report and Financial Statements 20209

“  We will continue to 

invest in our technology 
in 2021 as we deliver 
what I believe to be a 
very exciting roadmap

During 2020 preserving liquidity has been 
a key focus. Multiple actions were taken 
across the business including deferring 
capital expenditure, working with landlords 
to agree rent holidays and taking advantage 
of Government job retention schemes. I am 
pleased that these actions have strengthened 
the Group’s liquidity position.

We have also continued to execute against the 
strategic priorities we launched in December 
2017 (refer to Strategy at a Glance on page 
18 for a recap of these). During 2020 we 
invested further in our technology platform 
and restructured our network allowing us to 
continue providing national coverage with 
a significantly lower and more flexible cost 
base. I am pleased with the progress made 
implementing our strategy and believe that 
these changes will further optimise our network 
efficiency, improve customer service and 
ultimately enhance shareholder value.

Since the start of the first national lockdown, 
the Group has successfully trialled alternative 
sales models, including sales colleagues 
working remotely and partnership concessions 
with regional builders merchant chains.

The Board was delighted by the strong support 
of our shareholders for the Group’s strategy 
during the capital raise which completed in 
December 2020. £52.6m of gross proceeds 
were raised enabling a reduction in net debt 
(a key element of our Delever the Group 
strategic priority) and further investment in our 
technology platforms and hire fleet to support 
the Tool Hire business.

The success of these trials, combined with the 
acceleration of customer behaviour towards 
the use of our digital platforms in sales and 
fulfilment channels, has demonstrated that 
there is a lower cost, more agile business 
model for rental. This was evidenced by the 
Group returning to revenue of over 90% of 
FY19 levels at the end of September with just 
20% of the branch network open.

Sector opportunity
The UK hire industry is large (£4bn), but still 
highly fragmented and the players relatively 
homogeneous. Most companies have 
struggled to differentiate their offering and 
embrace new technologies, providing a 
significant opportunity for HSS to take a lead. 
I am confident that the digital transformation 
programme taking place at HSS will deliver 
clear advantages for the Group, its customers, 
colleagues, suppliers and investors alike.

Delivering our strategy
I am pleased to report that, despite the 
backdrop of COVID-19, material progress has 
been made against all our strategic priorities 
with significant changes implemented to create 
the foundations to transform our colleague, 
customer and supplier experiences. 

Our digital transformation continued with the 
upgrade of HSS.com and the launch of HSS 
Pro POS, a single online platform that enables 
every colleague to offer the full range of the 
Group’s services to customers. This platform 
represents the evolution of our existing OneCall 
integrated system. We will continue to invest 
in our technology in 2021 as we deliver what I 
believe to be a very exciting roadmap.

Consequently, the Group permanently 
closed 134 of its 234 locations, saving 
c£15m per annum. Working with our 
property restructuring partners, we have 
now successfully surrendered or agreed 
to surrender 95% of these sites.

We now have market-leading technology 
platforms supported by a national agile 
distribution network and extensive rehire 
business, enabling us to transform to a digitally-
led, agile equipment services provider which 
we believe will deliver superior returns. 

Our results
FY20 performance has been heavily impacted 
by COVID-19. After a solid first quarter, the first 
national lockdown resulted in a weaker second 
quarter; however the business remained 
resilient and proactive measures enabled us 
to return to 94% of prior year revenue through 
Q4 FY20. 

Total revenue for the year declined 17.7% with 
our Rental segment down 21.0% and Services 
showing more resilience down 3.3% like-for-like 
(after excluding the loss of Services revenue 
associated with a change to one managed 
services contract), having benefited from 
complementary revenue streams such as PPE 
sales. Through effective cost management 
segment margins were maintained.

Adjusted EBITDA (pre-IFRS 16) for the year at 
£47.0m, whilst a 26.4% decline year on year, 
benefited from the decisive management 
actions taken by the Group in response to 
the pandemic which have enabled margins 
to be maintained at 17.4% (2019: 19.5%). 
Adjusted EBITA (pre-IFRS 16) was £16.7m 
with margin at 6.2%.

Working capital management has been 
exceptional during FY20 with overdue debt 
reducing by £3.0m since last year. This, 
combined with the liquidity preservation actions 
in response to COVID-19 and gross proceeds 
from the recent capital raise (£52.6m) mean 
net debt (pre-IFRS16) has reduced to £120.4m 
(2019: £179.5m) and liquidity headroom (cash 
and undrawn revolving credit/overdraft facility) 
has increased to £103.6m as at 26 December 
2020 from £45.9m in FY19. Group net debt 
leverage (pre-IFRS16 basis) was 2.6x, down 
from last year (2019: 2.8x), and the lowest level 
since the Group listed in 2015, an achievement 
all the more significant given the backdrop of 
COVID-19.

Capital expenditure was reduced in the 
financial year, and tightly managed to match 
the lower sales volume. We continue to use 
our insight tools, ensuring that investment is 
targeted on products with high demand and 
margins. Consequently ROCE (pre-IFRS16) 
remained healthy at 15.2% (2019: 20.8%).

Our results, including the impact of IFRS 16, 
are discussed in more detail in the Financial 
Review on pages 36 to 39.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 202010

Chairman’s Statement continued

Adjusted EBITDA pre-IFRS16

25

20

15

10

5

0

24.3

17.6

18.3

12.3

19.5

16.7

15.7

11.9

9.1

4.5

Q4 19

Q1 20

Q2 20

Q3 20

Q4 20

EBITDA £m

EBITDA margin %

Our Board and management team
The Board aspires to lead by example and 
practice the HSS values: Make it: Safe, 
Happen, Better and Together. 

I want to thank all Directors for their individual 
contributions, determination and increased 
governance which helped the Group calmly 
navigate through another year of change 
for our business against the backdrop of 
a global pandemic. 

Governance
I reported last year that we were taking steps 
to implement the changes to corporate 
governance reflected in the 2018 Code and 
reinforce the work we were already doing. 
Since then, the Company has moved markets 
and, with its shares admitted to trading on AIM 
in January 2021, the Board has decided to 
adopt the QCA Corporate Governance Code, 
in line with many other AIM companies. We are 
reporting this year under the 2018 Code and 
from FY21 onwards will report under the QCA 
Corporate Governance Code. More detail 
on this, including our efforts to date around 
stakeholder engagement, can be found in the 
Corporate Governance section and throughout 
the Strategic Report. 

Our people
The strength of our culture shone through this 
year and I am proud to be able to represent 
HSS. The way the Group responded in such 
a resilient manner to the challenges of the 
COVID-19 pandemic as well as accelerating 
many aspects of our strategy is a testament 
to the dedication, skills, can-do attitude and 
adaptability of our colleagues. This strong 
resonance with our culture, purpose and values 
has been evidenced by further improvement in 
our colleague engagement score in the 2020 
survey. On behalf of the Board, I would like to 
take this opportunity to thank everyone for all of 
their extraordinary efforts during 2020.

Sustainability 
Our primary responsibility is always to ensure 
the safety of HSS colleagues, customers, 
suppliers and other stakeholders, and never 
more so than in the current climate. To this 
end the Board remains fully committed to 
providing a safe and secure environment 
for all, monitoring and supporting senior 
management’s plans including the 
implementation of COVID-19 safe practices. 
The processes and procedures in place have 
been appropriately recognised with the Group 
becoming ISO 45001 (Occupational Health and 
Safety) accredited during 2020.

Pleasingly, the progress has been translated 
well into results with another material reduction 
in the number of RIDDORs (incidents reported 
under the Reporting of Injuries, Diseases 
and Dangerous Occurrences Regulations 
2013) with only 2 reported in FY20 (FY19: 11). 
This remains an ongoing focus.

The Board is also active in ensuring that 
the business operates with transparency 
and integrity, delivering a sound economic 
performance, whilst paying close attention to 
reducing our impact on the environment, and 
that we are contributing in a positive way to the 
local communities in which we operate. 

Dividend
The Board is committed to delivering 
our strategic priorities, and after careful 
consideration of the performance of the 
Group during the year, believes it is in the best 
interests of the shareholders of the Group to 
not pay a final dividend in respect of 2020. 
The Board will re-evaluate this position once 
the net debt leverage ratio falls below 2.5x.

Looking ahead 
Our business has demonstrated significant 
resilience in 2020, maintaining high customer 
service levels despite challenging conditions. 

Our strategic investment in technology is 
meeting changing customer needs and 
providing a high level of differentiation in a 
competitive marketplace. Combined with 
our more agile, lower cost national operating 
model and strengthened balance sheet, we 
believe the Group is well positioned to take 
advantage of recovering trading conditions 
as they occur and deliver enhanced returns 
for our shareholders.

I am delighted with the Group’s performance 
at the start of 2021. Despite being in a national 
lockdown, revenue has continued to recover 
towards FY19 levels. Adjusted EBITDA (pre-
IFRS16 basis) for Q1 FY21 is ahead of the 
comparable periods for FY19 and FY20.

We are well placed to benefit as restrictions 
are relaxed in the coming months.

Disposal of Laois Hire
To continue our strategic focus on the tool 
hire business we announced after the balance 
sheet date the sale of Laois, our Irish large 
plant hire business, to Briggs Equipment 
Ireland limited. The Laois business has made 
an excellent contribution to the Group over 
recent years and I wish our former colleagues 
every success for the future. As part of the 
disposal we have entered into a commercial 
agreement with Briggs to ensure we continue 
to provide our Irish customers with their large 
plant requirements.

Alan Peterson OBE
Chairman

Strategic ReportHSS Hire Group plc  Annual Report and Financial Statements 2020Investment Case

11

A resilient 
proposition

Our business benefits from a combination of strong external drivers and 
a unique set of internal strengths. These, combined with opportunities to 
drive growth in technology-driven, capital-light areas, provides resilience 
that have helped meet the challenges presented by COVID-19 and make 
HSS a robust investment option.

Attractive 
market 
dynamics

Incentivised 
and engaged 
team

Fast-growing 
capital-light 
businesses

 → Fragmented market, with opportunity 

 → Colleague engagement scores significantly 

 → Market-leading Training business, with 

to grow share (currently 8%).

above the UK benchmark.

 → Lack of differentiation amongst top five 

 → New technology is making colleagues’ jobs 

‘nationals’ provides a significant 
opportunity to further differentiate 
and gain customer loyalty.

 → Remaining 50% of market is small 

independents, which will struggle to compete 
with our advancing digital proposition.

easier and unleashing their potential.

 → An incentivised management team that 

delivered record EBITDA two years running 
before the onset of COVID-19.

significant opportunity to cross-sell into  
the Group customer base, in addition to 
extending its partner network.

 → OneCall rehire business that delivers 

superior returns and has a strong platform 
for growth.

 → Access to new product verticals via our 
procurement portal, providing scalable 
growth without capital investment in fleet.

Long-term 
structural 
growth drivers

Well-recognised 
brand 

 → Ongoing requirement to outsource 

 → Market-leading brand recognition. 

equipment management, which is typically 
less than 3% of our customers’ cost base, so 
that customers can focus on core activities.

 → Legislation is also driving the outsourcing 

requirement, as well as increased demand for 
safety-related products and training services.

 → Supply chain rationalisation trends are 

driving procurement departments to find 
partners who can offer a one-stop shop.

Scalable 
business 
model
 → Capital-light services businesses 

that can be scaled quickly without 
capital expenditure.

 → New technology platform that provides 
access to additional product verticals 
beyond the £4bn equipment hire market 
(e.g. building supplies, recruitment).

 → Low fixed cost base, following the shift 
from physical branches towards remote 
technology-enabled sales teams and 
alternative Click-and-Collect 
fulfilment channel.

 → Market-leading website traffic.

 → Strong attraction for rehire suppliers and 

other partners, who seek association with 
our brand, access to our diverse customer 
base and to benefit from our technology.

Industry-leading 
technology 
platform
 → Industry-leading fully integrated website and 

Customer App.

 → Brenda technology ensuring a seamless 

rehire experience for customers, colleagues 
and suppliers alike.

 → HSS Pro POS technology for all sales 

colleagues allowing them to quickly place 
orders for our full range of products and 
services remotely. Read more about Pro 
POS on page 22. 

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 202012

Chief Executive Officer’s Strategic Review

I am pleased to report a resilient performance and good strategic 
progress despite the challenging market conditions in 2020. We took 
decisive action throughout the year, immediately reacting to lockdown 
to protect colleagues and customers, whilst offering continuity of 
supply, before accelerating our strategy, transforming our operating 
model and removing significant fixed costs. We have continued to 
invest in our technology platforms to drive digital adoption, and this, 
together with our new agile operating model, sets us up very well 
to differentiate ourselves in the market.

Resilient 
business, 
accelerating 
strategy

Steve Ashmore
Chief Executive Officer

2020 was a year of both challenge and 
opportunity. I am pleased to report that the 
business responded quickly and decisively 
to the challenges presented by COVID-19 in 
the first half of the year (see detail on page 4), 
and then took advantage of the opportunities 
presented as the market recovered in the 
second half, accelerating the delivery of 
our strategy.

The excellent progress made can be attributed 
to four key factors:

1.  People. Our colleagues really excelled 

this year, exemplifying our cultural values: 
Make it: Safe, Happen, Better and Together. 
I am very proud of the way they adapted 
to new working practices, stayed safe and 
continued to deliver exceptional customer 
service in challenging conditions.

2.  Technology. Our technology platform put 
us in a great position, allowing customers 
to switch to digital channels in April and 
enabling our launch of Click-and-Collect 
in May. Technology also supported home 
working for all office-based colleagues 
in March.

3.  Resilient Business Model. Our national 
network of Customer Distribution Centres 
allowed us to continue to offer high levels 
of customer service on critical projects 
during the initial lockdown. Our substantial 
Services division, in particular OneCall, 
provided a valuable source of equipment 
to customers who were facing supply 
chain challenges.

4.  Strong Governance. It is testament 

to the governance we have in place that 
the Board, Executive Team and senior 
leadership teams have been able to calmly 
navigate the Group through the year, 
particularly during the rapidly changing 
environment we found ourselves in 
during Q2.

Our business exists to equip our customers 
with the tools, training and information required 
so they can safely and efficiently build, maintain 
and operate the UK and Ireland’s infrastructure 
and services. Our customers are responsible 
for schools, hospitals, housing, offices, 
factories, roads, retail, hospitality and many 
other important elements of our infrastructure. 
It is therefore critical that we offer consistently 
good service, never more so than during 
the pandemic.

Strategic ReportHSS Hire Group plc Annual Report and Financial Statements 202013

We relaxed this in May alongside the launch of 
our low-contact Click-and-Collect service.

Whilst some activity continued in April, many 
construction sites were initially closed and 
demand fell significantly. Revenues initially 
fell to 50% of prior year levels, with varying 
performance across divisions and geographies. 
Our rehire business was particularly resilient, 
as was our heating, ventilation and cooling 
business All Seasons Hire.

In response to the fall in revenue we focused 
on maximising liquidity. We preserved 
colleagues’ roles using the Government’s 
Job Retention Scheme, furloughing 60% of 
colleagues at peak and agreed a tapered 
series of salary reductions from Board level 
through to managers. Tax support was also 
utilised, deferring PAYE and VAT payments 
(all of which were settled before the financial 
year end), and obtaining business rates relief 
for our branch network. We worked with 
landlords, negotiating rent holidays and our 
lenders supported us with repayment deferrals. 
Discretionary spend was significantly reduced, 
as was capital expenditure to reflect weaker 
demand. In addition, our debt collection team 
was strengthened to ensure strong working 
capital management.

These actions allowed us to increase liquidity 
to over £68m by June and maintain a 
significant amount of headroom against our 
debt covenants during this critical period. 
Further details of all the actions we took in 
response to COVID-19 and their impact on 
our profitability and liquidity are described 
on page 4.

The role of technology
Our technology platform, which has seen 
significant investment over the last two years, 
served us really well during the pandemic. 
The home working we introduced in March 
was enabled in part by the Brenda technology 
introduced to the OneCall business in 2019. 
The Customer App launched in April 2019, 
and the enhancements made over the last two 
years to our website, helped address a surge 
in demand for online ordering, which in May 
exceeded 40% of all orders. Our technology 
also made possible the launch of Click-and-
Collect, as well as contact-free deliveries 
and collections.

80%

Reduction in reportable accidents in 2020 
(RIDDOR rate down from 0.20 to 0.04)

Benefits of technology

The role 
technology 
plays in our 
strategy

This year we have invested in:

 → Launching our new sales platform 
HSS Pro POS allowing colleagues 
to sell our full range of services

 → New voice technology allowing 

sales colleagues to work remotely

 → Improvements to our OneCall tech 

platform Brenda 

 → Enhancements to our industry-

leading fully transactional website

31%

Orders placed by colleagues 
online in March 2021 using 
HSS Pro POS platform

22%

Online orders placed 
directly by customers using 
HSS.com in Q4 2020

Highlights

Excellent progress against our 
strategic priorities

Strong financial performance, despite 
the backdrop of a challenging market

Significant enhancement of our digital 
offering from investment in technology

Investment in people, development 
of values and improvement in 
engagement levels

Continual focus on customer service, 
reflected by industry-leading Net 
Promoter Score

Ongoing transformation towards being 
the market-leading digital-led brand for 
equipment services

Strong investment case and 
positive outlook

   Read more in our case studies on 
pages 20 to 25

Our Services business, which has a vast supply 
chain, is a convenient source of equipment 
for customers wanting a one-stop shop for all 
their equipment needs. This year we sourced 
significant amounts of personal protective 
equipment, welfare units and cleaning 
equipment as our customers adapted to 
new working practices on site.

Overview of the year
During the first quarter of 2020 we traded in 
line with our expectations and made progress 
on several strategic initiatives. We continued to 
invest in our technology platforms and to drive 
customers to our digital channels. In our pursuit 
of leaner operating models, we set up several 
builders merchant concessions and removed 
some excess distribution capacity.

By February we were putting in place additional 
plans in response to the increasing threat 
of COVID-19. We equipped office-based 
colleagues with the technology to work from 
home, trialling this in early March. In our 
branches we introduced social distancing 
measures including new signage, barriers 
and screens. We also identified high-risk 
colleagues and encouraged shielding, 
and from a very early stage we increased 
colleague communications.

Trading was largely unaffected until the 
Government announcement of a national 
lockdown on 23 March. At this point we 
immediately closed all of our branches. 
We kept open our network of Customer 
Distribution Centres, so that we could continue 
servicing critical projects, but we stopped 
serving cash customers for safety reasons.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 202014

Chief Executive Officer’s Strategic Review continued

NPS 44

NPS 44, significantly above the threshold for 
the top third in the services, manufacturing 
and utilities benchmark (21)

“  Our colleagues 

made an incredible 
contribution to our 
success this year

Strategic ReportHSS Hire Group plc Annual Report and Financial Statements 2020“  We finished the year 

well placed to achieve 
our vision of being the 
digitally-led leader in 
our industry

15

The shift in customer behaviours, the 
successful trials of remote sales teams and 
builders merchant concessions, and the 
resultant return to 90% of pre-COVID revenues 
led us to announce the permanent closure of 
134 branches in October 2020. Unfortunately, 
this was also accompanied by the loss of 
c300 colleagues who were made redundant 
as part of this restructure.

Together these changes have delivered a net 
fixed cost saving of c£15m per annum, and I 
am pleased to report that in the final quarter of 
the year we traded at 94% of 2019 levels with 
this new operating model. This is an incredible 
achievement and testament to the hard work of 
our colleagues.

Colleagues living our values
I said it at the outset, but it is worth 
repeating; our colleagues made an incredible 
contribution to our success this year in the 
face of unprecedented challenges. I cannot 
thank them enough for the dedication and 
determination they demonstrated.

They MADE IT SAFE, adapting to new working 
practices and using the additional protective 
equipment provided.

They MADE IT HAPPEN, offering continuity of 
service for our customers working on critical 
projects during lockdown.

They MADE IT BETTER, launching our Click-
and-Collect service in May and continuing to 
enhance customers’ online experience.

And they MADE IT TOGETHER, supporting 
each other during difficult times and 
maximising cross-selling opportunities.

I am very proud of our colleagues and 
our culture, and was delighted to see the 
improvements in engagement scores in our 
recent colleague survey, which has been 
achieved despite a period of significant 
challenge and change. Colleague participation 
was at its highest since we began these 
surveys in 2016, with 84% of colleagues 
completing the survey. Our engagement score 
was also at its highest, at 75%, from 72% in 
2019, and significantly above the industry 
average in the UK of 61%. I am also delighted 
to report a record reduction in RIDDORS and 
our highest ever levels of safety observations 
(more on these in the ESG section).

Accelerating our strategy
In my Strategic Review in last year’s Annual 
Report I highlighted our desire to drive 
e-channel adoption, to continue digitising our 
business and to optimise our go-to-market 
proposition, becoming more agile. COVID-19 
accelerated a change in customer behaviour 
and allowed us to prove an alternative operating 
model with significantly fewer branches.

Our technology development continued in 
the final quarter of the year, with the roll-out 
of HSS Pro POS, a web-based front end for 
our salesforce enabling them to place orders 
across our full range of products and services, 
quickly and easily on their mobile devices 
and laptops. This has been developed on the 
technology platform created to deliver the 
OneCall system, Brenda, in 2019.

During April and May customers shifted to 
our digital channels, utilising our website 
and Customer App technology. They also 
shifted towards delivery rather than collection. 
These shifts in behaviour accelerated a 
long-term trend away from branch-based 
customer interactions.

As demand returned in May and June, we 
resisted the temptation to open up our branch 
network and instead began trialling remote 
sales teams. Sales colleagues returned from 
furlough, but worked from home, responding 
to customer enquiries and raising orders. 
This worked extremely well and by September 
we saw revenue return to 90% of prior year 
levels with the majority of our branches 
still closed.

During the summer we also accelerated the 
roll-out of HSS hire desk concessions inside 
regional builders merchants, something we had 
pioneered late in 2019. They provide additional 
Click-and-Collect venues at materially 
lower cost. These locations typically give us 
access to significantly higher footfall than we 
experience in traditional hire branches, and 
access to new customers. We are very pleased 
to finish the year with 24 builders merchants 
concessions, which together are typically 
raising 10% of daily Group contracts, and we 
are excited to be planning a further 26 in 2021.

With our restructure complete, revenues 
significantly recovered, a leaner, more agile 
operating model in place and advancing 
technology, we finished the year well placed 
to achieve our vision of being the digitally-led 
leader in our industry.

Capital raise
In the second half of the year, in pursuit of 
our strategic goal to reduce leverage below 
2.5x, we approached our largest investors for 
additional capital. The successful outcome of 
this capital raise, £52.6m of gross proceeds, 
completed on 8 December, is testament to 
investors’ belief in our compelling strategic plan. 
The capital raise has enabled us to significantly 
reduce net debt, and will allow us to continue 
investing in our technology platforms and hire 
fleet to support our strategy going forward.

2021 project focus
We enter 2021 with three strategic projects 
that will help deliver our vision:

1.  Technology Development

2.  Sales Acquisition

3.  Standout Service

Technology Development. We continue to 
develop the Brenda technology, striving for 
quicker response times, higher conversion 
rates, better service and improved margins. 
In 2021 we plan to roll-out the technology 
to the procurement teams of our larger 
customers, providing them with direct online 
access to our services. We also intend to 
integrate the technology with our website, 
providing smaller customers with instant 
access to our entire offering.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 202016

Chief Executive Officer’s Strategic Review continued

Reflection on our strategic priorities

DELEVER continued reduction in net debt leverage

The strong working capital management demonstrated throughout 2020 and the decisive actions taken to 
increase liquidity, have allowed us to reduce debt and leverage despite the additional challenges presented 
by COVID-19.

The recent capital raise further reduced net debt, improved liquidity and strengthened the balance sheet, 
enabling future investments in line with our strategy. Combined, these actions reduced net debt leverage 
(pre-IFRS16 basis) to 2.6x, the lowest since the IPO in 2015. We have revised our medium target to be 
leverage below 2.0x.

TRANSFORM

STRENGTHEN

Excellent progress transforming  
our Tool Hire business

Commercial proposition foundations  
now in place

A year ago I set out five opportunities to progress the 
transformation of our core Tool Hire business, and I am pleased 
to report that we have made excellent progress on all five:

1.  We set out to explore lower cost go-to-market 

models. We did that and went further, restructuring our 
sales organisation, closing 134 branches and rolling out 24 
builders merchant concessions. 

2.  We aimed to continue digitising our business. 

Throughout 2020 we continued to invest in technology. 
This has been key to our resilience this year in the face of 
COVID-19. It enabled us to adopt home working in OneCall, 
launch our Click-and-Collect service in May and roll out our 
HSS Pro POS platform to our remote salesforce in Q4.

3.  We set out to drive growth ahead of the market. 
COVID-19 has prevented growth, particularly given the 
strong headwinds experienced in several of our key end 
markets (e.g. retail, fit-out). However management believe 
we have retained market share in our key markets and with 
our new operating model expect to gain share in 2021.

4.  We wanted to differentiate our service proposition. 
We believe that our ongoing investment in technology and 
our shift to a technology-enabled salesforce makes us the 
leading digital player in our market.

5.  And finally, we talked about improving margins and 
enhancing returns on capital employed. The changes 
we made in October have created a more agile operating 
model, removing a net c£15m of annual fixed costs. 
We have nearly returned to prior year revenue levels despite 
the reduced number of branches and branch-based 
colleagues, providing us with potential to further enhance 
returns in 2021. In Q1 of 2021 we have delivered EBITDA 
ahead of 2020.

We made significant progress transforming our Tool Hire 
business in 2020, and are now well placed to benefit from these 
changes in 2021.

In my update last year I discussed three opportunities to 
strengthen our commercial proposition:

1.  E-channel adoption. Following the launch of our apps and 
improvements to our website in 2019, we pushed e-channel 
adoption in Q1 of 2020. The onset of the COVID-19 
pandemic accelerated the shift in customer behaviours in 
Q2. We’re now raising over 20% of new contracts online, 
and Click-and-Collect now accounts for over 20% of orders 
fulfilled. In 2021, as we integrate our HSS Pro POS platform 
with our website, giving customers the ability to place online 
orders for our full range of products and services, we expect 
e-channel adoption to increase further.

2.  Unlocking the full potential of Brenda. This was a key 
enabler to remote working in 2020 and one of the reasons 
that our rehire business, OneCall, proved so resilient. 
We continued to offer a one-stop shop of products and 
services from our extensive supply chain, despite the 
OneCall team transitioning to remote working. We still see 
potential to leverage the full benefits of our technology here 
and improve response times, conversion rates and margins, 
in addition to making it ever easier for customers.

3.  Capital-light Services growth. Throughout 2020 we 
have continued to see our capital-light Services division 
grow its share of Group revenues. Following the roll-out 
of HSS Pro POS to all our sales colleagues, they are able 
to respond to customers more quickly, fulfilling contracts 
directly from our supply chain themselves. We believe 
this will lead to significant growth in our Services division 
in 2021.

Strategic ReportHSS Hire Group plc Annual Report and Financial Statements 202017

Sales Acquisition. We are very pleased with 
the performance of our remote sales teams 
and builders merchant concessions, but both 
models are still in their infancy. We believe 
there is much more scope to optimise their 
performance, improve sales acquisition and 
ultimately take market share. This project 
will fully leverage our new operating model, 
allowing us to grow the business while 
minimising fixed cost.

Standout Service. There remains an 
opportunity in our sector to differentiate on 
service, by offering outstanding reliability, 
delivering and collecting at the agreed time. 
Our technology platform now allows us to 
introduce enhanced scheduling and route 
optimisation functionality which will be the 
focus of our operations teams in 2021.

Our market
The equipment hire market in the UK is large, 
c£4bn, and fragmented with approximately 
1,000 small independent hire companies. It is 
attractive because it covers a wide range of 
equipment and a diverse set of end-markets. 
We believe there is still a lack of differentiation 
amongst the leading players, particularly when 
it comes to digital adoption. Our investment in 
technology, combined with our transition to a 
digitally-led and more agile business model, 
will set us apart going forward.

Whilst COVID-19 had a significant impact on 
trading in 2020, the current trading environment 
appears strong with limited impact from 
the Government’s third national lockdown. 
The construction sector appears much more 
resilient this time with companies far better 
prepared with COVID-19 working practices, 
virus testing and personal protection now well 
established. With the Government’s plans to 
relax restrictions in the coming months, we 
see further strengthening of demand, and 
whatever the short term brings us, our new 
operating model is well placed to adapt and 
take advantage.

To summarise, I believe the business is in 
great shape to deliver on our strategy and 
our performance framework. We are well 
positioned with a more agile cost base, 
a superior, digitally-led proposition and a 
strengthened balance sheet, allowing us to 
continue achieving our strategic goals and 
differentiating in this fragmented market. 
We retain our vision of being the market-leading 
digitally-led brand for equipment services.

75%

Colleague engagement score – another year 
of improvement and well ahead of UK national 
average of 61%

On 6th April 2021 we sold Laois Hire, our 
Irish large plant rental business, to Briggs 
Equipment Ireland Limited for €11.2m. 
This disposal is consistent with our strategy to 
focus on the core Tool Hire business. As part of 
the transaction, HSS entered into a commercial 
agreement with Briggs to ensure we continue 
to provide our Irish customers with their large 
plant requirements. As the disposal occurred 
after 26th December 2020 it has been treated 
as a non-adjusting post balance sheet event.

Steve Ashmore
Chief Executive Officer

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 202018

Strategy at a Glance

Accelerating  
our strategy

Our strategy, involving a significant investment in technology in recent years, 
allowed us to adapt to the challenges presented by the COVID-19 pandemic. 
We have reduced leverage, progressed our transformation of the Tool Hire 
business and strengthened the Group’s commercial proposition.

Strategy

What we achieved

2021 priorities

Performance measures

Risks

Delever 
the Group

In 2020 we reduced net debt from £180m to £120m on a pre-IFRS16 
basis. Reported net debt is £195m after adding IFRS16 lease liabilities. 
This was achieved through strong working capital management, further 
cost reduction and a successful capital raise in December. We have 
also reduced leverage from 2.8x to 2.6x, an exceptional performance in 
light of the challenges presented by COVID-19.

Transform 
the Tool Hire 
business

Despite a year of challenges caused by COVID-19 we have made 
significant progress. We have optimised our go-to-market model, with 
the shift from physical branches to remote sales teams and builders 
merchant concessions. The associated closure of 134 branches and 
the reduction of c300 colleagues means that we have reduced our fixed 
cost base by c£15m. Despite these changes, colleague engagement 
scores are up from 72.4 to 75.0 and our customer NPS has remained 
significantly above the industry benchmark at 44. Our safety scorecard 
has improved too, with just 2 RIDDORS, a significant reduction in our 
RIDDOR rate, and a step-change in the volumes of safety observations 
made by colleagues.

Strengthen  
the Group’s 
commercial 
proposition

We have enhanced our digital offering in 2020 with several upgrades 
to both our website and Customer App. We have also launched our 
Click-and-Collect fulfilment channel and our live-chat sales channel. 
The impact of these changes has led to an increase in digital orders 
which grew from 8% in Q1 to 22% in Q4. In 2020 we also launched 
our HSS Pro POS technology to our salesforce, allowing them to place 
customer orders across our full range of products and services using 
their mobile devices. This is a key enabler to our new remote sales 
teams and will increase levels of cross-selling across the Group.

We have now revised our medium-term target for 

 → Leverage

The primary risk here is the continuing impact of the 

leverage to 2.0x. Our priorities in 2021 will be a 

relentless focus on cost control, strong working capital 

management and the realisation of savings from our 

organisational restructure in October 2020.

One such priority is to further strengthen the balance 

sheet by addressing lease liabilities related to 

closed stores.

 → Adjusted EBITDA

 → Net debt

COVID-19 pandemic on customer activity levels. 

Whilst revenue performance has been resilient 

during the most recent lockdown, there remains 

uncertainty about customer investment plans 

in the short term. However, with the vaccination 

programme well advanced, we are optimistic that 

the impact of COVID-19 on demand will reduce 

going forward.

We continue to prioritise colleague safety and 

 → Rental revenue growth

We minimise our risks in this area by operating a 

engagement, and are confident that the exceptional 

progress made recently will be maintained in 2021. 

A key focus in 2021 is leveraging the full benefits of our 

agile new operating model, ensuring that it delivers 

growth ahead of the market. We will also drive more 

improvements in customer service with the introduction 

of new technology for our operations team to improve 

reliability. These priorities are captured in two strategic 

projects launched in January: ‘Sales Acquisition’ and 

 → Adjusted EBITDA 

and margin

 → Adjusted EBITA 

and margin

 → RIDDOR rate

 → Colleague 

engagement score

‘Standout Service’.

 → Net Promoter Score

in many areas. We believe that engagement is the 

We continue to focus on Technology Development 

 → Services 

The performance of our technology is a key risk, 

in pursuit of becoming the market-leading digitally-led 

revenue growth 

which is mitigated by the approach we take to 

robust performance management framework with 

aligned colleague incentives. As we expand our 

builders merchant model we have rigorous selection 

processes in place to ensure that only appropriate 

locations are selected. Colleague engagement 

and retention remains a risk, particularly given 

the degree of change they experienced in 2020. 

As such we continue to harness and act upon 

colleague feedback, in addition to providing support 

key to unlocking performance and mitigating risks 

related to this strategic priority.

development. We believe our technology partners 

are best-in-class. They adopt a modular approach, 

minimising risk, and ensuring user adoption 

by evolving from a ‘minimal viable product’ 

collaborating with users in short development 

sprints. Our partners are both technically and 

culturally aligned with HSS and we have common 

objectives. We have been working together since 

2018 and as such have strong working relationships. 

Cyber security is another risk, for which we have 

the necessary controls in place, regular penetration 

testing and annual third party audits.

brand for equipment services. Our technology platform 

is a critical enabler to the success of our new operating 

model. We believe that we are yet to unlock the full 

potential of our technology and that improvements 

can be made encouraging e-channel adoption that 

will increase customer loyalty. As we continue to invest 

in and benefit from technology we expect to deliver 

significant growth in our capital-light Services business 

and improve Group ROCE.

 → Return on 

capital employed

Our strategic enablers
Guided by our values, our strategy is 
realised through a focus on our three 
strategic enablers:

A strong commercial 
management framework

Fully engaged, high-
performing colleagues

Superior technology that 
supports decision making and 
stakeholder experiences

Strategic ReportHSS Hire Group plc Annual Report and Financial Statements 202019

“  Now that I am not running a branch I am able to spend more 

time on supporting my customers and raising orders using 
our new technology platform. It’s so much quicker and easier 
than it used to be to generate sales.”

Amy Gorman,
Sales Manager

Our vision
Our vision is to be the market-leading digitally-
led brand for equipment services.

Our values

Our purpose
We exist to equip our customers with the tools, 
equipment, training and related services that 
enable the construction, maintenance and 
operation of the UK and Ireland’s commercial, 
industrial and residential infrastructure.

Strategy

What we achieved

2021 priorities

Performance measures

Risks

Delever 

the Group

In 2020 we reduced net debt from £180m to £120m on a pre-IFRS16 

basis. Reported net debt is £195m after adding IFRS16 lease liabilities. 

This was achieved through strong working capital management, further 

cost reduction and a successful capital raise in December. We have 

also reduced leverage from 2.8x to 2.6x, an exceptional performance in 

light of the challenges presented by COVID-19.

Transform 

the Tool Hire 

business

Despite a year of challenges caused by COVID-19 we have made 

significant progress. We have optimised our go-to-market model, with 

the shift from physical branches to remote sales teams and builders 

merchant concessions. The associated closure of 134 branches and 

the reduction of c300 colleagues means that we have reduced our fixed 

cost base by c£15m. Despite these changes, colleague engagement 

scores are up from 72.4 to 75.0 and our customer NPS has remained 

significantly above the industry benchmark at 44. Our safety scorecard 

has improved too, with just 2 RIDDORS, a significant reduction in our 

RIDDOR rate, and a step-change in the volumes of safety observations 

made by colleagues.

Strengthen  

the Group’s 

commercial 

proposition

We have enhanced our digital offering in 2020 with several upgrades 

to both our website and Customer App. We have also launched our 

Click-and-Collect fulfilment channel and our live-chat sales channel. 

The impact of these changes has led to an increase in digital orders 

which grew from 8% in Q1 to 22% in Q4. In 2020 we also launched 

our HSS Pro POS technology to our salesforce, allowing them to place 

customer orders across our full range of products and services using 

their mobile devices. This is a key enabler to our new remote sales 

teams and will increase levels of cross-selling across the Group.

We have now revised our medium-term target for 
leverage to 2.0x. Our priorities in 2021 will be a 
relentless focus on cost control, strong working capital 
management and the realisation of savings from our 
organisational restructure in October 2020.

One such priority is to further strengthen the balance 
sheet by addressing lease liabilities related to 
closed stores.

 → Leverage

 → Adjusted EBITDA

 → Net debt

We continue to prioritise colleague safety and 
engagement, and are confident that the exceptional 
progress made recently will be maintained in 2021. 
A key focus in 2021 is leveraging the full benefits of our 
agile new operating model, ensuring that it delivers 
growth ahead of the market. We will also drive more 
improvements in customer service with the introduction 
of new technology for our operations team to improve 
reliability. These priorities are captured in two strategic 
projects launched in January: ‘Sales Acquisition’ and 
‘Standout Service’.

 → Rental revenue growth

 → Adjusted EBITDA 

and margin

 → Adjusted EBITA 
and margin

 → RIDDOR rate

 → Colleague 

engagement score

 → Net Promoter Score

We continue to focus on Technology Development 
in pursuit of becoming the market-leading digitally-led 
brand for equipment services. Our technology platform 
is a critical enabler to the success of our new operating 
model. We believe that we are yet to unlock the full 
potential of our technology and that improvements 
can be made encouraging e-channel adoption that 
will increase customer loyalty. As we continue to invest 
in and benefit from technology we expect to deliver 
significant growth in our capital-light Services business 
and improve Group ROCE.

 → Services 

revenue growth 

 → Return on 

capital employed

The primary risk here is the continuing impact of the 
COVID-19 pandemic on customer activity levels. 
Whilst revenue performance has been resilient 
during the most recent lockdown, there remains 
uncertainty about customer investment plans 
in the short term. However, with the vaccination 
programme well advanced, we are optimistic that 
the impact of COVID-19 on demand will reduce 
going forward.

We minimise our risks in this area by operating a 
robust performance management framework with 
aligned colleague incentives. As we expand our 
builders merchant model we have rigorous selection 
processes in place to ensure that only appropriate 
locations are selected. Colleague engagement 
and retention remains a risk, particularly given 
the degree of change they experienced in 2020. 
As such we continue to harness and act upon 
colleague feedback, in addition to providing support 
in many areas. We believe that engagement is the 
key to unlocking performance and mitigating risks 
related to this strategic priority.

The performance of our technology is a key risk, 
which is mitigated by the approach we take to 
development. We believe our technology partners 
are best-in-class. They adopt a modular approach, 
minimising risk, and ensuring user adoption 
by evolving from a ‘minimal viable product’ 
collaborating with users in short development 
sprints. Our partners are both technically and 
culturally aligned with HSS and we have common 
objectives. We have been working together since 
2018 and as such have strong working relationships. 
Cyber security is another risk, for which we have 
the necessary controls in place, regular penetration 
testing and annual third party audits.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 202020

Strategy in Action

Making it  
easier for 
customers

Opportunity

What we did

The results

We know that customers want the 
ordering process to be quick and easy, 
which is why we’ve invested in our 
website and Customer App in recent 
years. With the onset of COVID-19, 
customers needed a low-contact 
alternative to ordering over the 
counter in our branches.

We launched our low-contact Click-and-
Collect solution in May. Customers were able 
to place their orders on our website or on 
our Customer App, and collect from one of 
our CDCs or from our expanding network 
of builders merchants. The technology 
development included improvements to 
both the App and our website, including 
reducing ‘clicks-to-purchase’, generating 
new automated transaction communications 
and the creation of a Click-and-Collect portal 
allowing customers to book their preferred 
collection slot. 

A Click-and-Collect order is quick to place and 
possible 24/7. The overall transaction is low-contact, 
with handovers typically undertaken outdoors and 
always at a safe distance. The launch of Click-and-
Collect accelerated the transition to online ordering 
with 22% of orders being taken online during the 
final quarter of the year. Click-and-Collect fulfilment 
now represents 21% of all completed orders. 
The shift in fulfilment channel from in-branch to 
either Click-and-Collect or delivery-to-site means 
that customers spend less time ordering equipment 
and reduces physical contact.

Both our Customer App and our website are market-
leading; the App has a 4.6 star App Store rating and 
our website has 65% more traffic than the nearest 
national competitor and clear domain authority. 
Our NPS remains well ahead of the industry average 
at 44, and we remain committed to making hire even 
easier for customers in the future.

Strategic ReportHSS Hire Group plc Annual Report and Financial Statements 202021

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

“   The App is so 

convenient and 
easy to use even 
when I’m out 
and about

Luke, Administrator
Stiltz Ltd

22%Online ordering in Q4 2020

4.6 App Store rating Q4 2020

44

NPS Q4 2020

Corporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 2020 
22

Strategy in Action

Adapting to 
new norms, 
equipping our 
colleagues

Opportunity

What we did

The results

During the COVID-19 pandemic we had 
many sales colleagues working from 
home. This created the opportunity to 
spend more time supporting customers 
and taking enquiries over the phone, 
via email or online, rather than being 
distracted by branch housekeeping. 
This was a chance to really have our 
sales people play to their strengths.

The technology has been rolled out to our entire 
salesforce with excellent results. Sales colleagues 
can now provide quotes instantly across our full 
range, including our extended OneCall offering and 
that of our extensive supply chain. Sales productivity 
has improved by over 30% and feedback from 
colleagues has been very positive. This was 
reflected in the end of year engagement survey 
where 75% of colleagues agreed that they had 
the right equipment to do their job, up 10 points 
on the previous year.

We organised our colleagues into 
remote-working teams supported by 
two new technologies: Vodafone Storm 
Call Management and HSS Pro POS. 
Storm allows our remote sales colleagues to 
operate as if they were in a call-centre team, 
allowing us to optimise call flows, reduce 
response times, increase response rates and 
understand performance. HSS Pro POS, 
which has been developed in 2020 from the 
backbone of our Brenda technology platform, 
was rolled out to our salesforce in Q4 2020, 
allowing them to quickly raise orders for our 
full range of products and services using their 
mobile devices. Alongside the investment in 
technology we provided additional support 
for all colleagues, increasing the frequency of 
communications and providing resources in 
areas such as mental health and wellbeing.

Strategic ReportHSS Hire Group plc Annual Report and Financial Statements 202023

i

S
t
r
a
t
e
g
c
R
e
p
o
r
t

“  It is great to see 

HSS investing in 
technology that 
makes it easier 
for us to serve 
our customers

Lily Spratt,
Area Sales Manager

75%Colleague engagement score

84%

Response rate

80%

Reduction in accident rate

Corporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 2020 
24

Strategy in Action

Creating  
a more agile 
business  
model

Opportunity

What we did

The results

An important part of transforming our 
commercial proposition is our ambition 
to become a lower fixed-cost, more agile 
business. During the COVID-19 pandemic 
we tested a leaner go-to-market model. 
On 23 March 2020, in order to safeguard 
colleagues and customers, we decided 
to close all our branches, leaving only our 
spine of Customer Distribution Centres 
open. As demand returned and safe 
working practices were established, we 
resisted the temptation to simply re-open 
all our branches and instead we explored 
alternative ways to meet customers’ 
requirements.

During the summer we set up remote 
sales teams and promoted our delivery 
and Click-and-Collect fulfilment channels. 
We also extended our partnerships with 
builders merchants, opening new, low-
cost concessions across the country, 
ending the year with 24 locations with eight 
partners. Combined, these actions were 
very successful with revenues returning 
to 90% of prior year levels by the end of 
Q3 on a significantly reduced cost base. 
In October 2020 we decided to accelerate 
our strategy, and restructured our operating 
model, permanently closing 134 branches. 
We have retained national delivery capability 
and continue to open additional builders 
merchant concessions.

The change to our operating model has led to a 
net reduction in fixed costs of c£15m per annum. 
Following the restructure, our sales continued to 
strengthen and in December 2020 they were close 
to prior year levels, testament to the hard work of our 
colleagues and proof of this new, more agile model. 
These changes have also made us much more 
adaptable to future fluctuations in demand, as we’ve 
reduced fixed costs and made distribution costs 
more flexible. We are very happy with the changes 
we have made and look forward to further leveraging 
our new model in 2021. This includes a plan to 
expand our builders merchant concessions to c50 
locations by the end of the year.

Strategic ReportHSS Hire Group plc Annual Report and Financial Statements 202025

“  The opportunity to serve 

our builders merchant 
customers is huge

Lee Sexton,
Builders Merchant Branch Manager

£15mNet reduction in fixed costs

10%

Orders raised in builders merchants

>20%

Orders fulfilled by  
Click-and-Collect in 2021

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 202026

Our Key Performance Indicators

Measuring  
our progress

Strategic Framework

Key performance indicator (KPI)

FY20 performance

Importance of KPI

Definition

Performance

Group revenue

Rental and  
related revenues

Adjusted EBITDA  
and margin 

Adjusted EBITA  
and margin

Leverage

Continuing operations

£269.9m
FY19: £328.0m

Continuing operations

£180.8m
FY19: £229.0m

Continuing operations

£47.0m
17.4% margin

Continuing operations

£16.7m
6.2% margin

Total operations

2.6x
FY19: 2.8x

Simplest measure of the ongoing growth of the 
Group’s sales from which profits can be generated 
and shareholder value created.

Link to Strategy: 
 → Delever the Group
 → Transform the Tool Hire business
 → Strengthen the Group’s commercial proposition

  See Financial Review page 36

Simplest measure of the ongoing growth of the 
core hire business’ sales from which profits can be 
generated and shareholder value created.

Link to Strategy: 
 → Delever the Group
 → Transform the Tool Hire business

  See Financial Review page 36

Widely recognised measure of profitability. Metric also 
used in leverage and covenant calculations.

Link to Strategy: 
 → Delever the Group
 → Transform the Tool Hire business
 → Strengthen the Group’s commercial proposition

  See Financial Review page 36

Measure of profitability before amortisation, 
impacts of capital structure (interest and tax) and 
exceptional costs.

Link to Strategy: 
 → Delever the Group
 → Transform the Tool Hire business
 → Strengthen the Group’s commercial proposition

  See Financial Review page 36

Measure of financial liquidity.

Link to Strategy: 
 → Delever the Group
 → Transform the Tool Hire business
 → Strengthen the Group’s commercial proposition

  See Financial Review page 36

Remuneration 

linkage

Track record

Decline of 17.7%, heavily 

impacted by COVID-19.

Driver of colleague 

incentive plans.

Revenue from contracts with 

third party customers derived 

from continuing operations after 

deducting VAT, rebates and credit 

note provision movements.

Revenue including kit and equipment 

Decline of 21.0% driven 

Driver of colleague 

sales derived from the direct contact 

by COVID-19 lockdowns 

with our customers.

and restrictions.

incentive plans 

and component 

of leadership 

incentive plan.

Operating profit before depreciation, 

A resilient performance in a 

Driver of colleague 

amortisation and exceptional items. 

very difficult year. Margin has 

incentive plans 

The Group adopted IFRS16 in FY20 

been protected as a result 

and component of 

and so depreciation and interest 

of decisive cost action taken 

leadership incentive 

related to right of use assets is 

following the emergence of 

deducted as well as the net book 

COVID-19.

plan (including as a 

threshold element).

value of hire stock losses and write-

offs, and the profit on disposal of 

other fixed assets.

Operating profit before amortisation 

37% decrease in EBITA and 

and exceptional items.

margin slightly reduced to 

6.2%.

Indirectly, as 

numerator in 

ROCE calculation.

Net debt is borrowings, including 

Significant reduction from 

finance leases, less cash expressed 

FY19 with strong working 

Component 

of leadership 

as a multiple of Adjusted EBITDA.

capital management and the 

incentive plan.

capital raise offsetting the 

impact of reduced profitability.

FY20

FY19

FY18

FY17

FY20

FY19

FY18

FY17

FY20

FY19

FY18

FY16FY17

FY20

FY19

FY18

FY20

FY19

FY18

FY17

Growth/(decline)

£269.9m 

  (17.7)%

£328.0m 

1.6%

£322.8m 

6.2%

£304.0m 

(1.2)%

Growth/(decline)

£180.8m 

(21.0)%

£229.0m 

  1.3%

£226.0m 

3.8%

£217.7m 

  (5.7)%

£47.0m 

Margin

  17.4%

£63.9m 

19.5%

£60.0m 

18.6%

£36.0m 

11.8%

£16.7m 

Margin

6.2%

£26.5m 

  8.1%

£22.10m 

  6.8%

2.6 x 

2.8x 

3.3x 

Change

0.2 x

0.5x

1.5x

4.8x 

(1.6)x

FY17 £(6.9)m 

  (2.3)%

Strategic ReportHSS Hire Group plc Annual Report and Financial Statements 2020How IFRS16 impacts our metrics in FY20

Pre-IFRS16

Impact of 
IFRS16

As reported

Adjusted EBITDA £m

Adjusted EBITDA Margin

Adjusted EBITA £m

Adjusted EBITA Margin

Leverage

ROCE

Adjusted loss per share (diluted) (EPS)

47.0

17.4%

16.7

6.2%

2.6x

15.2%

(1.67p)

22.4

8.3pp

3.1

1.1pp

0.2x

(4.5pp)

(0.36p)

69.4

25.7%

19.8

7.3%

2.8x

10.7%

(2.03p)

27

 IFRS16

As explained in note 3 to the Financial Statements, 
the Group has adopted a new accounting standard 
for leases, IFRS16, during FY20. The standard has a 
significant impact on several financial measures and, as 
a result, certain KPIs. To allow comparability with prior 
years certain KPIs for FY20 presented below are on a 
pre-IFRS16 basis with the reported figures presented 
for FY20 in the adjacent table. In the FY21 report the 
Group will report its KPIs based on the post-IFRS16 
results (with effect from FY20).

Key

  Metric is impacted by IFRS16

Key performance indicator (KPI)

FY20 performance

Importance of KPI

Definition

Performance

Remuneration 
linkage

Track record

Continuing operations

Widely recognised measure of profitability. Metric also 

Group revenue

Rental and  

related revenues

Adjusted EBITDA  

and margin 

Adjusted EBITA  

and margin

Leverage

Continuing operations

£269.9m

FY19: £328.0m

Continuing operations

£180.8m

FY19: £229.0m

£47.0m

17.4% margin

Continuing operations

£16.7m

6.2% margin

Total operations

2.6x

FY19: 2.8x

Simplest measure of the ongoing growth of the 

Group’s sales from which profits can be generated 

and shareholder value created.

Link to Strategy: 

 → Delever the Group

 → Transform the Tool Hire business

 → Strengthen the Group’s commercial proposition

  See Financial Review page 36

Simplest measure of the ongoing growth of the 

core hire business’ sales from which profits can be 

generated and shareholder value created.

Link to Strategy: 

 → Delever the Group

 → Transform the Tool Hire business

  See Financial Review page 36

used in leverage and covenant calculations.

Link to Strategy: 

 → Delever the Group

 → Transform the Tool Hire business

 → Strengthen the Group’s commercial proposition

  See Financial Review page 36

Measure of profitability before amortisation, 

impacts of capital structure (interest and tax) and 

exceptional costs.

Link to Strategy: 

 → Delever the Group

 → Transform the Tool Hire business

 → Strengthen the Group’s commercial proposition

  See Financial Review page 36

Measure of financial liquidity.

Link to Strategy: 

 → Delever the Group

 → Transform the Tool Hire business

 → Strengthen the Group’s commercial proposition

  See Financial Review page 36

Revenue from contracts with 
third party customers derived 
from continuing operations after 
deducting VAT, rebates and credit 
note provision movements.

Decline of 17.7%, heavily 
impacted by COVID-19.

Driver of colleague 
incentive plans.

Revenue including kit and equipment 
sales derived from the direct contact 
with our customers.

Decline of 21.0% driven 
by COVID-19 lockdowns 
and restrictions.

Driver of colleague 
incentive plans 
and component 
of leadership 
incentive plan.

Operating profit before depreciation, 
amortisation and exceptional items. 
The Group adopted IFRS16 in FY20 
and so depreciation and interest 
related to right of use assets is 
deducted as well as the net book 
value of hire stock losses and write-
offs, and the profit on disposal of 
other fixed assets.

A resilient performance in a 
very difficult year. Margin has 
been protected as a result 
of decisive cost action taken 
following the emergence of 
COVID-19.

Driver of colleague 
incentive plans 
and component of 
leadership incentive 
plan (including as a 
threshold element).

Operating profit before amortisation 
and exceptional items.

37% decrease in EBITA and 
margin slightly reduced to 
6.2%.

Indirectly, as 
numerator in 
ROCE calculation.

Net debt is borrowings, including 
finance leases, less cash expressed 
as a multiple of Adjusted EBITDA.

Significant reduction from 
FY19 with strong working 
capital management and the 
capital raise offsetting the 
impact of reduced profitability.

Component 
of leadership 
incentive plan.

FY20

FY19

FY18

FY17

FY20

FY19

FY18

FY17

FY20

FY19

FY18

FY16FY17

FY20

FY19

FY18

Growth/(decline)

£269.9m 

  (17.7)%

£328.0m 

1.6%

£322.8m 

6.2%

£304.0m 

(1.2)%

Growth/(decline)

£180.8m 

(21.0)%

£229.0m 

  1.3%

£226.0m 

3.8%

£217.7m 

  (5.7)%

£47.0m 

Margin

  17.4%

£63.9m 

19.5%

£60.0m 

18.6%

£36.0m 

11.8%

£16.7m 

Margin

6.2%

£26.5m 

  8.1%

£22.10m 

  6.8%

FY17 £(6.9)m 

  (2.3)%

FY20

FY19

FY18

FY17

2.6 x 

2.8x 

3.3x 

Change

0.2 x

0.5x

1.5x

4.8x 

(1.6)x

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 2020 
 
28

Our Key Performance Indicators continued

Long-Term Measures

KPI

FY20 performance

Importance of KPI

Definition

Performance

Return on  
capital employed

Continuing operations

15.2%
FY19: 20.8%

Adjusted earnings  
per share (diluted)  
(EPS)

Stakeholders

Health and safety 
(RIDDORs)

Colleague engagement

Net Promoter Score  
(NPS)

Greenhouse  
gas emissions

Loss of

(1.67)p 
per share
FY19: Earnings of 2.31p 
per share

Continuing operations

0.04
FY19: 0.20

Continuing operations

75.0%
FY19: 72.4%

Total operations

44
FY19: 45

44.3

TCO2e/£m Rev
FY19: 49.1

Measure of the return-generating ability of the 
business over the longer term and key measure for 
leadership incentives.

Link to Strategy: 
 → Delever the Group
 → Transform the Tool Hire business

  See Financial Review page 36

Measure of adjusted profitability per share. 
Widely recognised measure of shareholder value 
(profit) being generated by a business excluding non-
recurring or exceptional items and amortisation and 
after charging the prevailing rate of corporation tax.

Link to Strategy: 
 → Delever the Group
 → Transform the Tool Hire business

  See Financial Review page 36

Widely recognised measure of safety in the workplace. 
Safety is at the heart of how HSS operates.

Link to Strategy: 
 → Transform the Tool Hire business

  See ESG page 40

A measure of the level of engagement across the 
entire population of colleagues.

Link to Strategy: 
 → Transform the Tool Hire business
 → Strengthen the Group’s commercial proposition

  See ESG page 40

A measure of how likely our customers are to 
recommend HSS and used to benchmark against the 
industry generally.

Link to Strategy: 
 → Transform the Tool Hire business
 → Strengthen the Group’s commercial proposition

  See CEO’s Strategic Review page 12

A key measure of the impact we have on the 
environment relative to our scale and which allows 
progress to be tracked.

Link to Strategy: 
 → Transform the Tool Hire business
 → Strengthen the Group’s commercial proposition

  See ESG page 40

Remuneration 

linkage

Track record

Adjusted EBITA divided by the 

average of capital employed at 

Reduced, largely as a result 

Component of 

of COVID-19. This compares 

2019 LTIP.

the beginning and end of the year. 

to our 2020 framework target 

Capital employed is total assets 

of 20%.

except intangible assets, derivatives, 

and cash less current liabilities 

except current debt items.

FY17 (5.1)% 

Earnings are defined as profit 

before tax after adding back 

Decrease of 3.98p driven by 

the decrease in EBITA and 

Adjusted EPS is 

a component of 

exceptional items and amortisation 

the dilutive impact of the 

2019 LTIP.

and then charging the prevailing 

capital raise completed in 

rate of tax. Earnings are then 

December 2020.

divided by the number of shares 

in issue assuming the conversion 

of any potentially dilutive equity 

derivatives outstanding.

Number of events that are 

80% reduction in rate and 

Component 

reportable under the Reporting of 

only 2 RIDDORs for the entire 

of leadership 

Injuries, Diseases and Dangerous 

year; evidence of continued 

incentive plan.

Occurrences Regulations 

2013 multiplied by 100,000 and 

divided by the hours worked.

focus. Although COVID 

closures did impact the result, 

our main CDCs and transport 

locations operated for the 

majority of the year.

FY20

0.04 

0.20 

FY20

FY19

FY18

FY20

FY19

FY18

FY17

FY19

FY18

FY17

FY20

FY19

FY18

FY20

FY19

FY18

FY17

FY17

Survey not carried out

15.2% 

Change

(5.6)pp

20.8% 

  4.1pp

16.7% 

  21.8pp

(14.8)pp

Change

(3.98)p

(1.67)p 

2.31p 

  0.95p

1.36p 

11.73p

(10.37)p 

(13.31)p

Change

80.0%

41.2%

0.34 

12.8%

0.39 

2.5%

Change

75.0% 

2.6pp

72.4% 

0.8pp

71.6% 

4.6pp

Growth/(decline)

44 

(1.1)%

45 

(83.6)%

44 

2.5%

44 

16.7%

Proportion of responses from 

colleague engagement survey 

Improved score and 

increased completion rate 

(carried out by Anthem Engagement) 

of 84% despite challenging 

that either Strongly Agree or Agree to 

working conditions and 

positively phrased questions.

restructuring carried out prior 

to the survey.

The percentage of promoters 

Continues to be 

less the percentage of detractors 

significantly ahead of the 

based on survey and as measured 

industry benchmark.

by Kantar.

N/A

N/A

The total UK greenhouse gas 

COVID-19 was a major 

N/A

emissions produced by the Group 

impact, with the majority of 

during the period in tonnes, divided 

our branch network closed 

by Group Revenue in £m.

throughout lockdowns. 

The decision to permanently 

close branches will result in an 

ongoing reduction.

Strategic ReportHSS Hire Group plc Annual Report and Financial Statements 2020KPI

FY20 performance

Importance of KPI

Definition

Performance

Adjusted EBITA divided by the 
average of capital employed at 
the beginning and end of the year. 
Capital employed is total assets 
except intangible assets, derivatives, 
and cash less current liabilities 
except current debt items.

Reduced, largely as a result 
of COVID-19. This compares 
to our 2020 framework target 
of 20%.

Remuneration 
linkage

Component of 
2019 LTIP.

Earnings are defined as profit 
before tax after adding back 
exceptional items and amortisation 
and then charging the prevailing 
rate of tax. Earnings are then 
divided by the number of shares 
in issue assuming the conversion 
of any potentially dilutive equity 
derivatives outstanding.

Decrease of 3.98p driven by 
the decrease in EBITA and 
the dilutive impact of the 
capital raise completed in 
December 2020.

Adjusted EPS is 
a component of 
2019 LTIP.

29

Track record

FY20

FY19

FY18

FY17 (5.1)% 

FY20

FY19

FY18

FY17

15.2% 

Change

(5.6)pp

20.8% 

  4.1pp

16.7% 

  21.8pp

(14.8)pp

Change

(3.98)p

(1.67)p 

2.31p 

  0.95p

1.36p 

11.73p

(10.37)p 

(13.31)p

Number of events that are 
reportable under the Reporting of 
Injuries, Diseases and Dangerous 
Occurrences Regulations 
2013 multiplied by 100,000 and 
divided by the hours worked.

Proportion of responses from 
colleague engagement survey 
(carried out by Anthem Engagement) 
that either Strongly Agree or Agree to 
positively phrased questions.

80% reduction in rate and 
only 2 RIDDORs for the entire 
year; evidence of continued 
focus. Although COVID 
closures did impact the result, 
our main CDCs and transport 
locations operated for the 
majority of the year.

Improved score and 
increased completion rate 
of 84% despite challenging 
working conditions and 
restructuring carried out prior 
to the survey.

The percentage of promoters 
less the percentage of detractors 
based on survey and as measured 
by Kantar.

Continues to be 
significantly ahead of the 
industry benchmark.

The total UK greenhouse gas 
emissions produced by the Group 
during the period in tonnes, divided 
by Group Revenue in £m.

COVID-19 was a major 
impact, with the majority of 
our branch network closed 
throughout lockdowns. 
The decision to permanently 
close branches will result in an 
ongoing reduction.

Component 
of leadership 
incentive plan.

FY20

0.04 

N/A

N/A

N/A

0.20 

FY19

FY18

FY17

FY20

FY19

FY18

FY17

Survey not carried out

FY20

FY19

FY18

FY17

FY20

FY19

FY18

FY17
FY16

 44.3 

49.1 

55.6 

Change

80.0%

41.2%

0.34 

12.8%

0.39 

2.5%

Change

75.0% 

2.6pp

72.4% 

0.8pp

71.6% 

4.6pp

Growth/(decline)

44 

(1.1)%

45 

(83.6)%

44 

2.5%

44 

16.7%

Change
Growth/(decline)

(1.1)%
9.7%

(83.6)%
11.7%

2.5%
39.3%

91.6 

16.7%

Return on  

capital employed

Continuing operations

15.2%

FY19: 20.8%

Adjusted earnings  

per share (diluted)  

(EPS)

Loss of

(1.67)p 

per share

FY19: Earnings of 2.31p 

per share

Measure of the return-generating ability of the 

business over the longer term and key measure for 

leadership incentives.

Link to Strategy: 

 → Delever the Group

 → Transform the Tool Hire business

  See Financial Review page 36

Measure of adjusted profitability per share. 

Widely recognised measure of shareholder value 

(profit) being generated by a business excluding non-

recurring or exceptional items and amortisation and 

after charging the prevailing rate of corporation tax.

Link to Strategy: 

 → Delever the Group

 → Transform the Tool Hire business

  See Financial Review page 36

Safety is at the heart of how HSS operates.

Link to Strategy: 

 → Transform the Tool Hire business

  See ESG page 40

entire population of colleagues.

Link to Strategy: 

 → Transform the Tool Hire business

 → Strengthen the Group’s commercial proposition

  See ESG page 40

A measure of how likely our customers are to 

recommend HSS and used to benchmark against the 

industry generally.

Link to Strategy: 

 → Transform the Tool Hire business

 → Strengthen the Group’s commercial proposition

  See CEO’s Strategic Review page 12

A key measure of the impact we have on the 

environment relative to our scale and which allows 

progress to be tracked.

Link to Strategy: 

 → Transform the Tool Hire business

 → Strengthen the Group’s commercial proposition

  See ESG page 40

Health and safety 

(RIDDORs)

Continuing operations

Widely recognised measure of safety in the workplace. 

Colleague engagement

Continuing operations

A measure of the level of engagement across the 

0.04

FY19: 0.20

75.0%

FY19: 72.4%

44

FY19: 45

44.3

TCO2e/£m Rev

FY19: 49.1

Net Promoter Score  

Total operations

(NPS)

Greenhouse  

gas emissions

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 2020 
30

Principal Risks and Uncertainties

Managing risk

The Group has risk management and internal control 
processes which identify, assess and manage the 
risks likely to affect the achievement of strategic 
priorities and performance objectives.

“  COVID-19 has had a material impact 

on the Group’s risk profile in 2020. 
Collaborative working across the 
Group has enabled new policies and 
procedures to be developed and 
implemented at pace to respond to 
the pandemic.”

Mark Shirley 
Risk and Assurance Director

The Three Lines of Defence
The ‘Three Lines of Defence’ model 
is a way of explaining the relationship 
between the various functions within 
HSS in a way to provide the Board and 
the EMT with assurance that risk is 
appropriately managed. This is achieved 
by dividing responsibilities as follows:

 → The first line of defence – functions 

that own and manage risk.

 → The second line of defence – 

functions that oversee or specialise in 
risk management, compliance.

 → The third line of defence – functions 

that provide independent assurance, 
in the HSS case primarily internal 
audit (IA).

Ownership
The Board sets the strategic priorities 
and relevant KPIs for the Group, monitors 
performance against these measures and 
establishes the risk appetite. 

Overall responsibility for the principal risks lies 
with the Chief Executive Officer (CEO) and 
Chief Financial Officer (CFO), with specific 
mitigating actions and controls owned by 
senior management. The Group risk register 
is maintained by the Risk and Assurance 
Director and is collectively reviewed in detail 
by the Executive Management Team (EMT) 
on a quarterly basis with changes to the 
risk landscape, assessment and mitigating 
actions agreed. 

Identification
Risks are identified through a variety of 
sources, both external, to ensure that 
developing risk themes are considered, and 
from within the Group. This process is focused 
on those risks which, if they occurred, would 
have a material financial or reputational impact 
on the Group.

Assessment
Management identifies the controls in place 
for each risk and assesses the impact and 
likelihood of the risk occurring, taking into 
account the effect of these controls, being the 
residual risk. This assessment is compared 
with the Group’s risk appetite to determine 
whether further mitigating actions are required.

Monitoring
A risk-based internal audit programme is 
in place to ensure that assurance activity 
is targeted at key risk areas. Risk-based 
assurance work is then reported to the Audit 
Committee on a quarterly basis for review. 
In addition, the Risk and Assurance Director 
reports to the EMT and the senior management 
team on a monthly basis to review the 
findings of risk-based assurance activity 
and investigation, provided by the internal 
audit and Health, Safety, Environment and 
Quality (HSEQ) teams. 

COVID-19 
In 2020 the COVID-19 pandemic has had 
a material impact on the risks across the 
Group, principally Macroeconomic conditions 
and Financial. Immediate steps were taken 
to ensure the safety of our colleagues and 
customers, ranging from home working to the 
introduction of low-contact Click-and-Collect 
capability, all supported by clear, risk assessed 
procedures and policies. Decisive action was 
also taken to preserve cash as set out on 
pages 4 to 5. Combined with the capital raise 
completed in December 2020, these actions 
resulted in increased liquidity and materially 
strengthened the Group balance sheet. 
The EMT continues to regularly monitor the 
evolving COVID-19 situation with appropriate 
mitigating actions taken as required.

Strategic ReportHSS Hire Group plc Annual Report and Financial Statements 202031

Risk management framework

Board/Audit Committee

Executive Management Team

1    First line of defence

 → Management controls

 → Internal control process

2    Second line  
of defence

3    Third line  
of defence

 → Financial control

 → Internal audit

 → Investigations team

 → Risk management

 → HSEQ team

 → CRSA (Mgt audit)

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2020 risk management developments
The Group has continued to improve its approach to the 
management of risk and assurance throughout 2020, with 
significant emphasis on responding to the COVID-19 pandemic.

 → Detailed COVID-19 risk assessments were conducted across 
every location, running alongside the implementation of new 
policies and procedures. New internal audit procedures were 
developed and implemented for operational management and 
assurance teams to ensure adherence.

 → Risk assessments have been conducted and revised standards 
audits developed to support the Group’s new operating model 
(see page 24), covering virtual branches and regional builder’s 
merchants.

 → The Group accelerated its transition to the ISO45001 Health 
and Safety standard, including a third party review of our 
pandemic response. Certification was achieved in May. 

 → A new Incident Reporting Portal (IRP) was developed to make 
it easier for colleagues to record accidents, near misses and 
safety observations. Combined with operational focus, this has 
been an enabler for a material increase in safety observations 
which in turn has supported the significant reduction in 
accidents across the business (see KPIs page 26).

 → Data capture for accident investigation has been improved with 
the introduction of a new Incident Report Management System 
(IRMS). This has enabled new operational health and safety 
reports, alongside the IRP, to identify areas of focus that will 
reduce accidents.

 → Capability of the HSEQ team was increased with the recruitment 
of two senior HSEQ advisers with subject matter expertise in 
accidents and investigations as well as audit and assurance.

Planned improvements to risk 
management process
Significant progress has been made in the last year, so the 
focus in 2021 is on enhancing and leveraging the reporting 
tools implemented as well as supporting the Group’s strategic 
investment in new technology. 

 → Developments are planned to our reporting tools and 

management reports to capture more information relating to 
health and safety including safety observations, facilitating 
increased insight and best practice sharing across the Group.

 → Work will continue to embed remote working in our new virtual 

operating model, including improving guidance, risk 
assessments and colleague support. 

 → Increased internal audit engagement in assessing and shaping 
controls for new processes and systems being implemented 
as part of the strategy execution.

 → Assess and implement new assurance software for all 
branch-based auditing activities, targeting improved 
functionality. 

 → Increased engagement with specialist third party companies to 

gain expertise on risks such as cyber risk.

 → Further development of the assurance team’s capability to 

enable increased cross-discipline working.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 2020 
 
 
 
 
32

Principal Risks and Uncertainties continued
Principal risks and strategy
The Board has carried out a robust assessment of the principal financial 
and operating risks facing the Group, including those that would threaten 
its business model, future performance, solvency or liquidity, based on 
its three strategic priorities: 

 → Delever the business (control cost)

 → Transform the Tool Hire business (increase profit)

 → Strengthen our commercial proposition (growth)

These risks, how they have changed and how they are mitigated are 
shown in the table below.

Key risks

Description and impact

Mitigation

Key

_   Unchanged

→   Increased

→   Decreased

Macroeconomic 
conditions

Risk change
_

An economic downturn in the UK and 
Ireland may adversely affect the Group’s 
revenue and operating results by 
decreasing the demand for its services 
and the prices it may charge.

The ongoing COVID-19 pandemic and 
resultant restrictions have a material 
adverse impact on demand and therefore 
financial performance.

Competitor 
challenge

Risk change
_

The Group’s industry is highly competitive, 
and competition may increase. 
The equipment rental industry is highly 
fragmented, with competitors ranging 
from national equipment rental companies 
to smaller multi-regional companies 
and small, independent businesses 
operating in a limited number of locations. 
Competition in the market could lead 
to excess capacity and resultant 
pricing pressure.

The Group focuses on the ‘fit-out, maintain and operate’ markets, which are 
less cyclical, less discretionary and have a larger proportion of recurring, spend 
than the new-build construction sector. While the Group is not isolated from the 
construction sector, it focuses on the non-construction portion of the market, 
with specific exposure in the facilities management, retail, commercial fit-out, 
property, utilities and waste, infrastructure and energy services markets.

Significant activity has been undertaken in 2020 to mitigate the impact of 
COVID-19, including the deferral of capital expenditure and utilising the 
Government’s Job Retention Scheme. This also included accelerating the 
Group’s digital strategy and the optimisation of the operating network to a 
leaner, more agile cost model through the closure of 134 physical locations and 
transition to virtual branches. These strategic changes mitigate any downside in 
future demand.

We continue to monitor and model economic performance, assessing whether 
the business needs to take further action from that of 2020. This is reviewed 
regularly by the EMT.

The Group’s implementation of its digitally-led operating model has reduced 
annual fixed costs by £15m. This, combined with the economies of scale derived 
from being a national player, allows the Group to be highly competitive.

The Group’s national presence (through Customer Distribution Centres, 
branches and partnerships with regional builders merchants), effective 
distribution service model and well-maintained fleet provide high levels of 
customer availability.

Through its Services business, the Group provides customers with access to 
a significantly wider range of products and complementary services such as 
training courses.

A key strategic priority is to strengthen the Group’s commercial proposition, 
differentiating in the market by developing the Digital and Services business offer. 
To date the technology roadmap to support this has included the upgrade of 
HSS.com, development of the fully integrated Customer App and enhancement 
of the OneCall automated platform. All these initiatives have been implemented 
in line with planned timescales and the Group’s governance process. 
Increased technology investment is planned in 2021, utilising proceeds from the 
Group’s recent capital raise.

A central trading team is in place to monitor and manage changes in price, 
providing controls to ensure effective management. New technology roll-out in 
2021 will provide further control. 

Strategic ReportHSS Hire Group plc Annual Report and Financial Statements 202033

Key risks

Description and impact

Mitigation

A clearly defined and communicated strategic plan has been established with 
appropriate performance metrics and key performance indicators.

Prioritised projects have been identified to deliver the strategic plan and have 
been appropriately resourced.

A clear governance structure has been established, with accountabilities 
designed to support delivery on time, to quality and within budget.

Implementation of projects is monitored by the EMT with regular updates, 
including initiative specific deep dives, to the Board.

Throughout the pandemic investment in the strategy has been maintained 
with projects reprioritised where appropriate, including the implementation 
of digital technology that supported the introduction of a safe, low-contact 
Click-and-Collect service, and the telephone system upgrade which has been 
critical in supporting home working and the establishment of virtual branches. 
The established governance approach has ensured these changes were 
implemented effectively.

The Group has clear business continuity plans to ensure continuity of supply.

COVID-19 risk assessments have been completed across all locations with 
policies and procedures implemented, including stricter hygiene protocols, 
to reduce the risk of a virus outbreak. These are reviewed frequently by 
both operational management and independent assurance teams to 
ensure compliance.

Colleagues at our head office moved to home working in March 2020. 
This included our OneCall business, helping minimise any disruption to the 
Services business due to absenteeism. This way of working has continued 
into 2021.

Whilst COVID-19 had minimal impact on rehire supply during 2020, the wide 
and diverse range of OneCall suppliers provides ongoing flexibility to ensure 
continuity of supply for customers and manage the risk should one fail to fulfil its 
obligations in the future.

We have worked closely with our suppliers to ensure that appropriate spares 
have been available throughout the pandemic and post Brexit.

Extensive colleague training is conducted to ensure that testing and repair quality 
standards continue to be maintained.

The Group makes every effort to evaluate its counterparties prior to entering into 
significant procurement contracts and seeks to maintain a range of suppliers.

A number of business accreditations are maintained, including ISO, which 
provides our customers with confidence in the quality of the services provided.

Strategy 
execution

Risk change
_

Failure to successfully implement the 
Group’s strategic plans could lead to 
lower than forecast financial performance 
in terms of revenue growth and 
cost savings.

Customer 
service

Risk change
_

The reliable supply of safe, good-quality 
and well-maintained equipment in a timely 
and cost-effective manner is critical for 
delivery of the Group’s customer promise. 

The provision of the Group’s expected 
service levels depends on its ability to 
efficiently transport hire fleet across 
the network to ensure that it is in the 
right place, at the right time and of the 
appropriate quality. 

The Group is dependent on its 
relationships with key suppliers to 
obtain equipment and other services on 
acceptable terms.

Any disruption in supply, reduced 
availability or unreliable equipment 
can reduce potential revenue and 
drive additional operating costs into 
the business. In addition, a decline in 
the Group’s customer service levels 
could result in a loss of customers and 
market share.

COVID-19 leads to disruption in supply 
for our customers due to site closures or 
colleague absenteeism.

The supply chain is adversely impacted 
with rehire suppliers unable to fulfil their 
obligations or by restricted access to 
spares leading to reduced product 
availability for our customers.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 202034

Principal Risks and Uncertainties continued

Key

_   Unchanged

→   Increased

→   Decreased

Key risks

Description and impact

Mitigation

Third party 
reliance

Risk change
_

A significant amount of the Group revenue 
is derived from the Services business 
(OneCall) which is dependent upon 
the performance of third party service 
providers. If any third parties become 
unable or refuse to fulfil their obligations, 
or violate laws or regulations, there could 
be a negative impact on the Group’s 
operations leading to an adverse impact 
on profitability and publicity.

An important element of the strategy is 
the expansion of the regional builders 
merchant model. At the balance sheet 
date there were 24 concessions with 
plans to expand to 50 over 2021. 
The Group is reliant on the relationship 
with the relevant builders merchant 
and the provision of service in line with 
HSS standards.

IT 
infrastructure

Risk change
_

The Group requires an agile IT system that 
supports the delivery of its strategic plan. 
Where this involves third party technology 
it is critical that this is effectively integrated 
into the Group’s core systems.

All Group systems need to be 
appropriately resourced to support 
the delivery of day-to-day business 
operations. Any IT system malfunction 
may affect the ability to manage its 
operations and distribute its hire 
equipment and services to customers, 
affecting revenue and reputation.

An internal or external security attack, the 
risk of which has potentially increased 
with more home working, could lead to 
a loss of confidential information and 
disruption to the business’ transactions 
with customers and suppliers. 

Third parties supporting OneCall are subject to stringent procurement and 
service criteria and all contracts are subject to demanding service level 
agreements. Performance and quality KPIs are monitored on an ongoing basis. 

The wide and diverse range of OneCall suppliers provides flexibility to select 
those who meet the required service levels.

There is an extensive assessment process before entering into a relationship with 
a builders merchant which requires EMT approval. Legal contracts are in place 
with each partner. Any concession is subject to a financial business case before 
opening. Risk assessments are conducted at each location with follow up audits 
conducted by internal audit. Performance of each location is monitored and 
regularly reviewed with the builders merchant partner.

The current IT system has been fully reviewed and, following extensive due 
diligence, the Group has engaged with third party technology providers to 
develop organisational agile capacity ensuring that current and future IT systems 
are optimised to deliver the strategic plan.

Third party specialists continue to be engaged to assess the appropriateness 
of IT controls, including the risk of malicious or inadvertent security attacks. 
This includes penetration testing on a regular basis to detect weakness in our 
IT and cyber security. Any resultant actions are prioritised through the Group’s 
governance process. A detailed review is scheduled for 2021.

With more colleagues home working, improved antivirus software has been 
introduced, and endpoint detection and clean up tools have been implemented 
to remove malware and similar agents.

Disaster recovery tests are carried out on a regular basis and appropriate back-
up servers are in place to manage the risk of primary server failure.

A cross-departmental Data Governance Team is in place to ensure that business 
process are, and continue to be, adequate.

Strategic ReportHSS Hire Group plc Annual Report and Financial Statements 202035

Key risks

Description and impact

Mitigation

Financial

Risk change

→

Inability to 
attract and 
retain 
personnel

Risk change
_

Safety, legal 
and regulatory 
requirements

Risk change

→

To deliver its strategic goals the Group 
must have access to funding at a 
reasonable cost.

The impact of COVID-19 could lead 
to a breach of financial covenants and 
requirement for additional liquidity due to 
significantly reduced demand and delays 
in customers settling their debt.

In executing the Group strategy, 134 
branches were closed in October 2020, 
some with unexpired term on the lease. 
Failure to surrender these leases will result 
in ongoing onerous liabilities reducing free 
cash flow. 

Some of the Group’s customers may be 
unwilling or unable to fulfil the terms of 
their rental agreements with the Group. 
Bad debts and credit losses can also arise 
due to service issues or fraud.

Unauthorised, incorrect or fraudulent 
payments could be made, leading to 
financial loss or delays in payment which 
could adversely affect the relationship with 
suppliers and lead to a disruption in supply.

The Group needs to ensure that the 
appropriate human resources are in place 
to support the existing and future growth 
of the business.

Failure to attract and retain high-
performing colleagues could adversely 
impact targeted financial performance.

Failure of colleagues to adapt to the 
new digitally-led operating model 
could adversely impact targeted 
financial performance.

Failure to comply with laws or regulation, 
such as the Companies Act 2006, 
accounting regulations, health and safety 
law, the Bribery Act 2010, Modern Slavery 
Act 2015, Criminal Finances Act 2017 
or General Data Protection Regulation 
(GDPR), leading to material misstatement 
and potential legal, financial and 
reputational liabilities for non-compliance. 

The Group operates in industries where 
safety is paramount for colleagues, 
customers and the general public. 
Failure to maintain high safety standards 
could lead to the risk of serious injury 
or death.

COVID-19 has an adverse impact on 
colleague health and safety. However, 
the Group’s response to COVID-19, 
the achievement of ISO 45001 and a 
reduction in accidents mean that the level 
of risk faced is reducing.

The Group raised gross proceeds of £52.6m from the capital raise completed in 
December 2020.

Working capital management remains a clear focus with cash collection 
targets (which roll up into our net debt KPI) cascaded throughout the business. 
These are reviewed by the EMT on a regular basis. Overdue debt reduced by 
£3.0m in FY20.

The capital raise, strong working capital management and COVID-19 mitigating 
actions have enabled a material increase in liquidity headroom and ensured that 
financial covenant tests have been passed each quarter. 

Working with property restructuring specialists, to date 95% of leases related to 
the closed branches have been surrendered or agreed to be surrendered. 

The risk of fluctuating interest rates reducing profitability has been mitigated by 
entering into an interest rate cap arrangement.

The Group runs extensive credit checking for its account customers and 
maintains strict credit control over its diversified customer base. Credit insurance 
is in place to minimise exposure to larger customer default risk.

The Group’s investigation team conducts proactive and reactive work in order 
to minimise the Group’s exposure to fraud, and provides ongoing training in 
this area.

Payments and amendments authority is defined by the Group’s authorisation 
matrix with periodic IA risk-based audits to ensure that they are being 
adhered to.

The Group regularly benchmarks market rates and seeks to ensure a 
competitive pay and benefits package. It also focuses on building the right 
working environment for its colleagues. Training for colleagues is provided at 
all levels to build capability and improve compliance. Training is job related and 
behaviour focused, all through blended learning. 

Colleague engagement surveys are conducted, with actions taken as a result of 
the feedback.

Integral to enabling delivery of the Group’s strategic goals are a series of 
people-related projects including the strategic projects referred to on page 17. 
These projects are aimed at colleague development, retention and engagement 
including embedding Group values, equipping individuals with the skills to 
succeed in the new operating model, targeted management development, 
expansion of apprenticeships and increased communications at all levels. 
These are managed and monitored through a clear governance structure.

Robust governance is maintained within the Group including: a strong financial 
structure; assurance provision from internal and external audit, and employment 
of internal specialist expertise supported by suitably qualified and experienced 
external practitioners.

Since the introduction of GDPR, the Group’s Data Governance Team has 
continued to meet regularly to review and monitor progress and developments.

Training and awareness programmes are in place, focusing on anti-bribery, anti-
modern slavery, anti-facilitation of tax evasion and data protection legislation. 

Colleagues are encouraged to raise concerns through the policy, either through 
their line manager, via any of our three whistleblowing officers (anonymously, 
should a colleague so wish) or via ‘Protect’, an independent charity specialising 
in whistleblowing advisory services. The Audit Committee reviews all 
whistleblowing cases, including gaining satisfaction of appropriate resolution.

The Group operates a clear health and safety policy with ongoing risk 
management, monitoring of accidents and colleague engagement overseen 
by the EMT and a Health and Safety Forum comprising senior managers. 
Additional assurance and support is provided by a fully skilled HSEQ team and 
an internal Group investigation team. This has been complemented in the year 
with improved reporting tools to make it easier to log near misses and safety 
observations. The Group is ISO 45001 accredited.

In light of the pandemic, actions have been taken to ensure colleague and 
customer safety ranging from stricter hygiene procedures to the introduction of 
the low-contact Click-and-Collect service. Support is in place for colleagues who 
need to self-isolate or shield and mental health programmes, including greater 
communication, have been increased, especially for those remote working. 

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 202036

Financial Review

Decisive action, 
balance sheet 
strengthened

Financial highlights

Revenue 

£269.9m
FY19: £328.0m

Adjusted EBITDA pre-IFRS16

£47.0m
FY19: £63.9m

Adjusted EBITA pre-IFRS16

£16.7m
FY19: £26.5m

Operating profit 

£1.5m
FY19: £16.8m

Leverage pre-IFRS16

2.6x
FY19: 2.8x
(total Group – continued and 
discontinued operations)

ROCE pre-IFRS16

15.2%
FY19: 20.8% 

“  2020 has been a challenging 

year, heavily impacted by 
the COVID-19 pandemic. 
Decisive actions to preserve 
cash, strengthen the balance 
sheet and accelerate our 
strategy have ensured that 
the Group has exited FY20 
in good shape.”

Paul Quested
Chief Financial Officer

Strategic ReportHSS Hire Group plc Annual Report and Financial Statements 2020Financial highlights – pre and post IFRS161,2 

£m

Rental

Services

Group

Rental

Services

Group

2020 
reported

2020 
pre-IFRS16

2020 
pre-IFRS16 v. 
2019

2019

 180.8 

 180.8 

 229.0 

(21.0)%

89.1 

 269.9 

 122.9 

 12.6 

89.1 

 269.9 

 122.0 

 12.6 

 99.0 

(10.0)%

 328.0 

(17.7)%

 155.5 

(21.5)%

 15.5 

(18.7)%

 135.5 

 134.6 

 171.0 

(21.3)%

 69.4 

 19.8 

 1.5 

 47.0 

 16.7 

(3.5) 

 63.9 

 26.5 

 16.8 

(26.4)%

(37.0)%

(20.3)

Revenue

Contribution3

Adjusted EBITDA4

Adjusted EBITA4

Operating Profit/(Loss)4

1   The Group adopted IFRS16 Leases in 2020 and chose the modified retrospective approach under 

which prior year figures are not restated. The reported results for FY20 are therefore not comparable 
directly to the prior year. Commentary within this review considers pre- and post-IFRS16 results 
where relevant to aid comparability. An explanation of the adoption and impact of IFRS16 on results 
is provided in note 3 to the Financial Statements.

2   2019 results are for continuing operations.
3   Contribution is defined as revenue less cost of sales (excluding depreciation and exceptional items), 

distribution costs and directly attributable costs (for each segment).

4   These measures are not reported on a segmental basis because branch and selling costs, 
central costs and exceptional items (non-finance) are allocated centrally rather than to each 
reportable segment.

Overview
FY20 was an extraordinarily demanding year 
for the business as we responded to COVID-19. 
Unsurprisingly the financial results have been 
heavily impacted by the pandemic, however 
the resilience demonstrated by each and every 
colleague to respond to the challenge, maintain 
customer service and accelerate strategy 
delivery has been truly exceptional.

Following the announcement of the first 
national lockdown in March 2020, demand fell 
significantly with revenue, at its lowest point, 
50% of prior year levels. Decisive action was 
taken to preserve cash including reducing 
fleet capital expenditure, temporary reductions 
in Board and Management salaries, utilising 
the Government job retention scheme, 
securing rates relief and grants, agreeing rent 
holidays with a number of our landlords, a 
significant reduction in discretionary spend 
and the deferral of PAYE and VAT payments 
(although all tax deferrals were settled prior 
to the financial year end). Additional focus 
and resource was placed on working capital 
management; I am pleased to say this resulted 
in a 20% reduction in overdue debt taking it to 
the lowest level in my tenure with HSS.

During the year we accelerated our strategy 
execution, continuing to invest in the 
technology roadmap and progressing to a 
lower fixed-cost, more agile operating model, 
resulting in circa £15m of annualised cost 
savings. This involved the permanent closure 
of 134 branches. As at the date of this report 
we have surrendered or reached agreement 
to surrender 95% of related leases, limiting 
onerous lease liabilities going forward.

In December, shareholders demonstrated 
their support for the business and our strategy 
by investing £52.6m via the placing of new 
shares in the market. After fees, net proceeds 

were £50.8m (see note 23 to the Financial 
Statements). This positive endorsement 
materially reduced the Group’s net debt and 
strengthened the balance sheet.

The combination of the actions noted above 
ensured that the Group delivered positive 
adjusted EBITDA throughout the year with 
an improving trend as revenue recovered 
to close to 100% of FY19 levels, improved 
liquidity headroom to £103.6m (FY19: £45.9m), 
reduced net debt leverage pre-IFRS16 to 
2.6x (FY19: 2.8x) and ensured that financial 
covenant tests were passed every quarter.

While we continue to monitor the COVID-19 
situation and respond appropriately, I remain 
confident that the strategic changes made for 
our customers and to our operating model 
put the Group in a strong position to face the 
challenges and create future shareholder value. 
This is evident in our strong start to FY21 where 
adjusted EBITDA pre-IFRS 16 for Q1 is above 
both FY20 and FY19.

Revenue
Group revenue declined by 17.7% to 
£269.9m (FY19: £328.0m). Q1 was in line 
with management expectations until the 
first national lockdown in late March 2020 
after which trading was heavily impacted by 
COVID-19. Revenue dropped as low as 50% 
of prior year in Q2 before recovering to 94% 
by Q4.

Group revenue growth is one of our KPIs as, 
combined with estimates of market size and 
growth rates, it provides us with a measure of 
our market share.

Segmental performance 
Rental and related revenues
Our Rental revenues were significantly 
impacted by COVID-19, declining by 21.0% to 
£180.8m (FY19: £229.0m) and accounted for 
67.0% of Revenue (FY19: 69.8%).

37

While we scaled back capital investment 
we continued to invest where customer 
demand was strong. Following the decision 
to accelerate our strategy, which included 
rolling out HSS Pro POS and other technology 
to sales colleagues and streamlining the 
operating model with the permanent closure 
of 134 branches, we have been pleased to 
see Rental and related revenue recover as the 
year progressed. Rental and related revenues 
is one of our KPIs. 

Contribution, defined as revenue less cost of 
sales (excluding depreciation and exceptional 
items), distribution costs and directly 
attributable costs, of £122.0m excluding a 
£0.9m benefit on the adoption of IFRS16 
(FY19: £155.5m) was down 21.5% broadly in 
line with revenue, but benefiting from £2.7m 
of COVID-19 support (see other operating 
income below). 

Services
Services revenues decreased on a like-for-
like basis by 3.3% to £89.1m (FY19: £99.0m), 
accounting for 33.0% (FY19: 30.2%) of Group 
revenues. This was principally due to the 
resilience demonstrated in our HSS OneCall 
business which reacted quickly to support 
customer demand on critical projects following 
the first national lockdown, with the entire team 
able to move immediately to remote working, 
a benefit of our investments in technology (see 
page 3). Meanwhile our HSS Training business 
also reacted quickly, switching to online delivery 
of classes. The business has since recovered 
very well.

Contribution from Services fell by 18.7% 
to £12.6m (FY19: £15.5m), including £0.7m 
of COVID-19 grant income but higher than 
the reported revenue growth rate, reflecting 
the impact of fixed costs and mix on an 
unprecedented drop in overall demand 
due to COVID-19.

Costs
Our cost analysis set out below is on a reported 
basis and therefore includes exceptional costs, 
the most significant of which are associated 
with our strategy acceleration (see note 7 to the 
Financial Statements). 

Our cost of sales reduced by 12.9% to 
£130.4m from £149.7m, mainly reflecting 
reduced sales volume and lower depreciation 
following scaled back capital expenditure.

Distribution costs reduced to £28.1m 
(2019: £33.2m) reflecting reduced operations 
during the lockdown but also the full year 
benefit of cost actions taken in prior years. 

Administrative expenses were reduced by 
£7.1m, of which £4.9m was due to IFRS16 
adoption with the balance being driven by cost 
action including the reduction in the branch 
network in Q4. Included within administrative 
expenses is £12.9m of exceptional items 
(2019: £3.8m) – refer to the exceptional items 
section of this review for more detail.

Adjusted EBITDA and Adjusted EBITA
Our Adjusted EBITDA pre-IFRS16 for 2020 
was 26.4% lower at £47.0m (2019: £63.9m) 
driven by the impact of COVID-19 on revenues, 
offset partially by grant income and cost 
savings noted above. IFRS16 resulted in 

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 202038

Financial Review continued

Net debt and leverage materially reduced1

260

240

220

200

180

160

140

120

100

4.5x

218

219

3.2x

4.8x

233

239

3.3x

5.0

4.5

4.0

3.5

3.0

2.6x

120

2.5

180

2.8x

FY15

FY16

FY17

FY18

FY19

FY20

2.0

Net Debt £m

Leverage

1  pre-IFRS16

£22.4m of additional EBITDA due to lease 
costs previously reflected in EBITDA now 
reported as depreciation and interest. As a 
result, the Group’s Adjusted EBITDA margin 
pre-IFRS16 for FY20 was 17.4% (FY19: 19.5%). 
Adjusted EBITDA and margin pre-IFRS16 are 
included in our KPIs.

Our Adjusted EBITA pre IFRS16 was £16.7m 
(FY19: £26.5m), a 37.0% decline with reduced 
depreciation following careful management of 
fleet to match demand. Adjusted EBITA margin 
pre-IFRS16 decreased by 1.9pp to 6.2% 
(FY19: 8.1%).

Adjusted EBITA pre-IFRS16 and EBITA margin 
pre-IFRS16 are included in our KPIs.

Other operating income
The Group benefited from Government grant 
income of £9.8m as a result of participating 
in the UK and Irish governments’ furlough 
programmes. £0.6m of grants for UK rates 
were also received. Support has not been 
taken in 2021 and so it is expected that this 
income will not recur. We also received £1.2m 
of insurance proceeds following a successful 
claim under our business interruption policy, 
with a further £1.2m received following the 
year-end. The remaining £0.2m (2019: £0.5m) 
reflects income received from the sub-letting of 
unutilised space across our network.

Operating profit
Our operating profit decreased from £16.8m in 
2019 to £1.5m in 2020, driven by the impacts 
described above but also including a £5.0m 
benefit from adoption of IFRS16. 

Exceptional items
We have incurred exceptional expenditure in 
FY20, with the majority of this being the result 
of our strategy acceleration, part of which 
meant the permanent closure of 134 branches 
and, unfortunately, the redundancy of around 
300 colleagues.

The property related costs totalled £7.4m with 
£9.5m of this being impairment of right of 
use assets associated with closed branches. 
Additional non-lease onerous provisions 
associated with the properties (e.g. rates and 
utilities) were established totalling £2.1m. 
A gain of £4.0m was recognised on disposal 
of leases in the year. A net credit of £0.3m was 
generated from the impairment, reassessment 
or disposal of dilapidations liabilities. 
Following the emergence of the pandemic the 
Group sought to agree rent concessions from 
landlords – £0.3m of these were recognised 
as exceptional because they were related to 
branches that were non-trading.

£4.6m of non-property cost associated with the 
network restructure was also recorded. Of this, 
£3.0m related to the impairment or disposal 
of property, plant and equipment and surplus 
resale stock arising from the branch closures. 
£1.6m was expensed on redundancy and 
associated costs.

£0.9m of costs were incurred related to the 
Capital Raise and preparation for the transfer 
of the Group’s listing to AIM, and a downward 
revision of the rate used to discount the 
onerous contract provision related to NDEC 
liability resulted in a £0.6m charge.

Profit on disposal of UK Platforms  
(2019 only)
The disposal of UK Platforms resulted in a profit 
on disposal of £14.8m in 2019. Proceeds were 
used to partially repay the senior finance facility 
resulting in the accelerated amortisation of 
related debt issue costs of £1.9m in 2019.

Finance costs 
Net finance expense increased to £25.1m 
(FY19: £22.6m). The increase is mainly driven 
by the adoption of IFRS16 which resulted in 
£4.3m of additional interest, but offset by the 
£1.9m accelerated amortisation of debt costs 
in the prior year. 

Taxation
The Group has an immaterial net tax charge 
compared with a charge of £0.4m in FY19. 
The Group made an overall loss for tax 
purposes in the UK, and the key components 
of the current year charge are Irish tax payable 
of £0.1m and a release of deferred tax liabilities 
held in respect of fixed assets.

Reported and adjusted earnings per share
Our basic and diluted reported loss per share 
increased to a loss of 12.02p (FY19: loss of 
3.66p) due to COVID-19’s impact on trading, 
partially offset by the increase in average 
shares following the capital raise in December.

Our basic adjusted earnings per share, being 
profit from continuing operations before 
amortisation and exceptional costs less tax at 
the prevailing rate of corporation tax divided 
by the weighted average number of shares, 
moved from earnings of 2.76p in FY19 to a loss 
of 2.03p in FY20. Our diluted adjusted earnings 
per share, calculated in the same manner as 
basic adjusted earnings per share but with the 
weighted average number of shares increased 
to reflect Long-Term Incentive Plan (LTIP) 
and Sharesave options, was a loss of 2.03p 
(FY19: earnings of 2.31p). These reflect the 
decline in Adjusted profit before tax in FY20 
compared with FY19. Adjusted EPS (diluted) 
is one of our KPIs.

Capital expenditure
Additions to intangible assets and property, 
plant and equipment in the year were £24.8m 
(2019: £33.7m) on a pre-IFRS16 basis. 
The majority was invested to support our 
Rental business with £19.0m (2019: £27.1m) 
spent on hire fleet, albeit scaled back following 
the emergence of COVID-19. £3.3m was 
spent on developing software assets as the 
Group continues its investment in technology 
(FY19: £2.3m). The remaining £2.5m was spent 
on property, plant and equipment (2019: £4.3m).

IFRS16 saw the introduction of right of 
use assets with £9.2m of additions in the 
year, of which £4.1m relate to leases that 
would previously have been categorised as 
operating leases.

Return on capital employed
Our ROCE pre-IFRS16 for FY20 was 15.2% 
compared with 20.8% for FY19. ROCE is 
calculated as Adjusted EBITA from continuing 
operations divided by the total of average 
total assets (excluding intangible assets and 
cash) less average current liabilities (excluding 
current debt items). Adjusted EBITA declined 
by £9.8m (2019: £4.4m increase) whilst the 
average capital employed by the Group 
decreased by 14.5% from the level calculated 
at the end of 2019, reflecting depreciation 
and asset disposals being higher than capital 
expenditure and the significant reduction in 
trade receivables.

On a reported basis for FY20 ROCE is 10.7%. 
ROCE is one of our KPIs.

Strategic ReportHSS Hire Group plc Annual Report and Financial Statements 202039

In accordance with broader market practice 
we comment on the amount of net debt in 
the business by reference to leverage (or 
Net Debt Ratio), which is the multiple of our 
Adjusted EBITDA that the net debt represents. 
This metric is also used in the calculation of any 
annual bonuses payable to Executive Directors.

We use ROCE to assess the return (the 
Adjusted EBITA) that we generate on the 
average tangible fixed assets and average 
working capital employed in each year. 
We exclude all elements of net debt from 
this calculation. This metric is also used 
as a performance metric for the vesting 
of 2019 LTIP awards.

IFRS16 and APMs
In this, the year of IFRS16 adoption, the Group 
has made use of additional APMs, being 
measures reported excluding the impact of 
IFRS16. These are clearly identified as such 
in the measure description and performance 
commentary. The Group believes that such 
additional measures are helpful to readers of 
the Annual Report and Accounts, particularly 
because under the method of adoption 
chosen by the Group comparators are not 
restated. This makes like-for-like performance 
analysis difficult without the use of these 
measures. The Group does not expect to 
use the additional measures in future years 
since from the FY21 report results will be 
directly comparable.

Post-balance sheet event – sale 
of Laois Hire
As noted in the Chairman’s introduction and 
CEO statement, we announced on the 7th 
April the sale of Laois, our Irish large plant hire 
business, to Briggs Equipment Ireland limited 
for €11.2m of which €0.5m is deferred until 
completion accounts are finalised in Q2 2021. 
The sale is in continuation of our strategy to 
focus on the core Tool Hire business.

Paul Quested 
Chief Financial Officer

Use of alternative performance 
measures to assess and monitor 
performance
In addition to the statutory figures reported 
in accordance with IFRS, we use alternative 
performance measures (APMs) to assess the 
Group’s ongoing performance. The main APMs 
we use are adjusted EBITDA, adjusted EBITA, 
adjusted profit before tax, adjusted earnings 
per share, leverage (or Net Debt Ratio) and 
ROCE, which, with the exception of adjusted 
profit before tax, are included in our KPIs as set 
out on pages 26 to 29. 

We believe that Adjusted EBITDA, a widely 
used and reported metric amongst listed 
and private companies, presents a ‘cleaner’ 
view of the Group’s operating profitability in 
each year by excluding exceptional costs, 
finance costs, tax charges and non-cash 
accounting elements such as depreciation 
and amortisation. This metric is used to 
calculate any annual bonuses payable to 
Executive Directors.

Additionally, analysts and investors assess our 
operating profitability using the adjusted EBITA 
metric, which treats depreciation charges as 
an operating cost to reflect the capital-intensive 
nature of the sector in which we operate. 

Analysts and investors also assess our 
earnings per share using an adjusted earnings 
per share measure, calculated by dividing 
an adjusted profit after tax by the weighted 
average number of shares in issue over the 
period. This approach aims to show the 
implied underlying earnings of the Group. 
The adjusted profit before tax figure comprises 
the reported loss before tax of the business 
with amortisation and exceptional costs 
added back. This amount is then reduced by 
an illustrative tax charge at the prevailing rate 
of corporation tax (currently 19%) to give an 
adjusted profit after tax. Adjusted earnings per 
share is used as a performance metric for the 
vesting of 2017 market value options and 2019 
LTIP awards.

The calculation of Adjusted EBITDA and 
Adjusted EBITA can vary between companies, 
and a reconciliation of Adjusted EBITDA and 
Adjusted EBITA to operating profit/(loss) and 
adjusted profit before tax to loss before tax is 
provided on the face of the Group’s income 
statement. A reconciliation of reported loss 
per share to adjusted earnings per share is 
provided in note 13 to the Financial Statements.

“  The combination of strong working capital management 

and our successful Capital Raise in December have led 
to a material reduction in Net debt.”

Trade and other receivables
There has been a reduction in Gross contract 
assets of 7.0%. This is the result of reduced 
trading through the year and a very strong 
focus on collections which has meant overdue 
debt has reduced by £3.0m and to the lowest 
level in several years.

Despite the focus on collections the economic 
outlook is far from certain given the ongoing 
pandemic and we have increased the level at 
which we provide versus the historic loss rate. 
This reflects our expectation that insolvencies 
will increase following the removal of government 
furlough support. The situation will be kept 
under review moving forward.

Provisions
The onerous contract related to exiting 
arrangements with Unipart, which was 
established in 2017, saw £3.3m utilisation in the 
year and additions of £0.6m after revising the 
discount rate. This leaves £17.0m as the closing 
provision to be utilised over the remaining five 
years of the contract.

Following IFRS16, onerous lease provisions 
have been eliminated and now form part of 
Lease liability (see Leverage and net debt). 
However, the Group has onerous property cost 
provisions for non lease costs (discussed earlier 
in the Financial review). 

Adjustments made to the Group’s dilapidations 
provision, which has decreased from £16.2m 
in 2019 to £12.7m in FY20, are also largely 
related to the reduction in the property footprint 
described earlier.

Cash generated from operations
Net cash generated from operating activities 
was £34.1m for FY20, an increase of £11.9m. 
IFRS16 accounts for an increase of £16.7m with 
operating lease payments now recorded as 
finance lease liability. Excluding this, a reduction 
of £4.8m was driven by trading offset by liquidity 
preservation actions described earlier.

Leverage and net debt
Net debt pre-IFRS16 (stated gross of issue 
costs) decreased by £59.1m to £120.4m 
(FY19: £179.5m). This reflects the steps taken 
to preserve liquidity following the emergence 
of COVID-19 including the completion of a 
Capital Raise in December, which generated 
net proceeds of £50.8m. As at 26 December 
2020 the Group had access to £118.3m 
(2019: £59.3m) of combined liquidity from 
available cash and undrawn committed 
borrowing facilities. Our leverage (pre-IFRS16), 
calculated as net debt divided by Adjusted 
EBITDA, decreased from 2.8x in FY19 to 2.6x 
at the end of FY20. This was primarily due to 
the efforts made to preserve liquidity already 
outlined offset by the decline in adjusted EBITA. 
Leverage or Net Debt Ratio is one of our KPIs.

Net debt as reported is £194.6m with £74.3m 
of additional lease liabilities arising from IFRS16 
reported at the year-end date. 

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 202040

Environmental, Social and Governance

Ensuring  
we have a  
positive impact

2020 was a year of challenges undoubtedly, 
but also one of opportunities. Like the 
majority of businesses we had to adapt fast, 
implementing changes in our operations to 
prioritise the health, safety and wellbeing of 
our colleagues, whilst striving to keep our 
customers working. Our colleagues supported 
this process every step of the way, and 
have proven extremely resilient and ready to 
embrace the changes. We made every effort 
to continue our progress on key environmental, 
social and governance (ESG) issues, and as a 
result of the acceleration of our digital strategy, 
I am pleased that we have continued to move 
forward across our Group. 

Our colleagues are at the heart of our 
business, and this year amidst rapidly changing 
priorities and targets, engaging, developing 
and protecting them has remained a key 
focus. From March, when we started to see 
restrictions come into force, we had a split 
of colleagues; some were on furlough, some 
working remotely, and some working on site 
and in our distribution centres. Our priority was 
to keep everyone safe, to ensure all colleagues 
were kept updated as our business adapted, 
and to keep everyone engaged and supported. 
We implemented a range of activities which 
this report will outline in more detail, but I am 
incredibly proud of our colleagues and what 
they achieved during a challenging year. 

One of the key operational benefits we have 
seen this year has been the acceleration of our 
digital agenda. The lockdown period gave us 
more opportunity to present our digital tools to 
our customers, and encourage them to order 
this way. We designed and implemented a 
new Click-and-Collect model, which not only 
prioritised safety for customers and colleagues, 
but also meant we could reduce the number 
of deliveries and drivers on the road. 
Accelerating these plans brought forward some 
planned changes to our branch network, and 
whilst we regret this had an impact on some 
colleagues, it will help our business as we strive 
to become a digitally-led and more sustainable 
hire provider. 

2020 has been an unprecedented year which 
forced us all to adapt; however, I believe we 
have made some key progress. As we further 
embed some of the changes we have made 
throughout 2020, we expect to continue driving 
this agenda forward over the coming years.

Steve Ashmore
Chief Executive Officer

Learning and development 

8,446

e-learning modules completed

Strategic ReportHSS Hire Group plc Annual Report and Financial Statements 202041

Product lifecycle

The sustainable nature of hire

 → Procurement processes select robust 

kit, built to last.

 → High maintenance standards extend 

useable life.

 → Responsible disposal ensures nothing 

is wasted.

i

S
t
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g
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p
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r
t

Health and safety performance

RIDDOR events 
per 100,000 hours worked

RIDDORs

0.20

2019

0.04

2020

0.5

0.25

0.0

4
.
0

9
3
.
0

4
3
.
0

2
.
0

4
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Floor sander

2016

2017

2018

2019

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Colleague engagement (%)

84

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74

4
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2
7

70

0
.
7
6

67

6
.
1
7

90

80

70

60

50

2016

2018

2019

2020

  Response rate

  Engagement rate

Survey not conducted in 2017 

Year on year energy carbon emissions comparison

44

42

43

0
0
4
9
5
6

,

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4
5
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36

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2017/2018

2018/2019

  Energy carbon emissions (kgCO2e)

  Energy carbon emissions per m2 (kgCO2e/m2)

*Emissions reduction chart from Maloney data (kgCO2e/m2)

50

40

30

20

13

10

0

2
7
5

,

6
1
2
,
2

2020

90

80

70

60

50

2

m
/
e
2
O
C
g
k
2

m

i

i

r
e
p
s
n
o
s
s
m
e
n
o
b
r
a
c
y
g
r
e
n
E

In our fleet

539 
13,256

Customers hire one per  
year on average

23

Hires for each sander per year

Harvested for spare 
parts and recycling

Auctioned to 
second hand market

Corporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 2020 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
42

Environmental, Social and Governance continued

Living our values

Safety comes first, always!

We’re excited about what’s next. 

Think safe, work safe, home safe.

We’re focused on making things better, 
brighter and fit for our future.

No job is too big or too small,  
we do what it takes to get things done. 

We’re like a family and we’ve all got each 
other’s backs.

We do our best for our customers and 
our business.

We celebrate success, work well as a team, 
and have fun along the way.

Our colleagues 
As our priorities shifted throughout 2020, one 
thing which remained core to our approach 
was our commitment to supporting, engaging 
and protecting our colleagues. They are at the 
heart of everything we do, and are responsible 
for delivering our market-leading service to 
our customers. 

From March onwards it was clear we needed 
to adapt our approach to communication 
and support to fit the current climate and 
challenges. We focused on two areas: 

 → Business updates – led by the CEO, and 
designed to ensure all colleague groups 
were kept updated and informed. 

 → Wellbeing support – split into three core 
pillars: physical, mental and financial 
wellbeing.

We accelerated our communication and 
engagement strategy, delivering daily updates 
to colleagues both working and furloughed. 
With support from our benefits providers, 
external knowledge experts, and our internal 
HR team, we delivered wellbeing calls, 
webinars, newsletters, blogs, and much more. 

Another key area where we continued to 
make good progress, despite the challenges 
of COVID-19, was in our health and safety 
agenda. Feedback from our colleagues told 
us that our incident reporting process was 
too complex, so our HSEQ and IT teams 
developed and implemented a new, easy 
to use, web-based portal to simplify this 
process. This portal has been a key driver in 
the improving health and safety performance 
across our Group business in 2020, and 
demonstrates our colleagues’ commitment to 
live our values and ‘Make it Safe’. 

Heinrich pyramid

HSS safety observations

8,020

601

2019

2020

1
Serious 
accident

30
Minor accidents

300
Near misses

As we adapted our approach to 
communication and incident reporting, our 
Learning and Development team utilised new 
digital ways of working to continue delivering 
training courses throughout lockdowns 
and local restrictions. A number of courses 
previously delivered in person were adapted 
to e-learning modules, and we rolled out a 
number of video modules for the first time ever, 
allowing us to reach colleagues in new ways 
and still deliver over 8,400 training sessions. 

Throughout 2020 we retained our commitment 
to supporting our colleagues in everything 
they do. When we rolled out our annual 
colleague engagement survey in November, 
we were really pleased to see an increase 
in the completion rate and our engagement 
score. Despite challenging working conditions 
and some key changes implemented in our 
network, the overwhelming majority of our 
colleagues are strongly engaged with our 
business, and see a long-term future with 
HSS. One of the key requests was for us to 
continue expanding our health and wellbeing 
support, and this will be a key workstream for 
all business areas throughout 2021. 

Reward 
At HSS we are committed to ensuring that we 
reward our colleagues in a way which is fair and 
representative of their performance, regardless 
of gender. The hire industry is typically male 
dominated. Whilst this is reflected in our current 
workforce makeup (with 85% male colleagues, 
and 15% females), we believe that ongoing 
changes we are making to our working 
practices, such as more flexible, remote 
working opportunities, will help us to attract 
more women to our business and industry 
moving forward. 

We make every effort to reduce any potential 
for bias through our recruitment processes, 
ensuring that job descriptions and interview 
questions are worded in a neutral manner, and 

Why are more safety observations 
good news?
The Heinrich pyramid is a theory of industrial 
accident prevention which demonstrates 
the relationship between near misses 
and accidents.

It tells us that increasing the number of 
near misses and safety observations we 
record and action will reduce the number of 
accidents and injuries that occur.

During the year we have introduced a 
new portal for safety observations and as 
a result we have captured more than ten 
times as many in FY20 than FY19.

Strategic ReportHSS Hire Group plc Annual Report and Financial Statements 202043

Giving back
In line with our values we are committed to 
giving back to the communities we work in, 
ensuring we have a positive impact and add 
value where we can. Throughout 2020 we 
have been able to raise a significant amount 
of money for good causes. Through our 
procurement partnership with Commercial, 
we were able to contribute £756,079 in 
social value through their Commercial 
Foundation, which helps disadvantaged 
young people learn new skills and boost 
their employment opportunities. 

A large percentage of our colleagues 
are enrolled in our Pennies from Heaven 
scheme, which donates the loose change 
from salaries to Cancer Research, The 
British Heart Foundation, and UCL 
Dementia Research Institute. This year we 
have raised £7,131.33 throughout the year. 
Our colleagues also organise and take part 
in a large number of localised fund raising 
projects alongside our customers, and have 
helped to raise funds for the likes of Andy’s 
Man Club and the Bobby Moore Fund.

and process fuel energy. Total emissions 
expressed as percentage of Revenue is a 
Group KPI (page 28).

The COVID-19 pandemic has had a significant 
impact on these figures, as the majority of our 
branch network, excluding our larger depots, 
was closed throughout the lockdown periods. 
We did go on to permanently close 134 of 
these smaller locations, expanding instead our 
builders merchant partnerships, which see us 
sharing physical locations and their associated 
energy usage with these businesses. 

We utilise the Greenhouse Gas Protocol 
Corporate Accounting and Reporting Standard 
to fulfil the reporting requirements around 
energy and emissions. This includes DEFRA 
conversion factors to calculate Greenhouse 
Gas (GHG) emission disclosures. The extent 
of the GHG reporting boundary comprises of 
all building, transport and process emissions 
within the three reporting scopes.

This year we rolled out a number of trials to 
attempt to find ways to improve emissions 
across our transport fleet. We have changed 
our company car policy to encourage 
colleagues to take more hybrid and electric 
cars, and we have introduced a number of 
diesel hybrid trucks to our commercial fleet. 
We will continue to monitor the performance 
of these vehicles and explore the feasibility 
of introducing more environmentally friendly 
vehicles to our fleet.

Energy and emissions

Activity

Building energy – gas (kWh)

Fuel use

Annual energy 
(kWh)

448,050

448,050

Building energy – electricity (kWh)

8,429,201

8,429,201

Transport – commercial vehicles  
& Leeds bunkered fuel tank (litres)

Transport – company cars (miles)

Transport – grey fleet (expensed mileage)

Process – forklift gas (propane – litres)

3,339,108

35,327,762

4,183,279

4,448,374

174,307

45,072

193,926

320,459

Annual carbon 
emissions 
(tCO2e)

82

2,134

8,501

1,134

48

70

Total

16,619,017

49,167,771

11,970

Figures stated are for the UK. Year on year comparison figures are demonstrated on page 41.

ensuring that artwork and photography depicts 
the broad range of roles and colleagues across 
our Group. 

In 2020, our median gender pay gap remained 
largely the same as 2019, at -1.01%. We are 
committed to ensuring that colleagues are 
rewarded fairly based on role and contribution. 
For 2021, we have put a number of initiatives 
in place such as establishing our first HSS 
Women’s Networking Group, to explore issues 
facing women in the workplace, and how we 
can better support female colleagues at HSS.

Sustainability in products and services
Hire is intrinsically a sustainable business 
model, ensuring equipment is reused multiple 
times, by multiple customers, and maintained 
to a high standard to extend its useable life. 
Our vigorous procurement selection process 
ensures we only invest in equipment which 
is robust enough to last. For example, our 
popular floor sander model is selected for its 
robust body, which means parts inside can 
easily be repaired or replaced as wear and tear 
dictates, whilst reusing the main component of 
the product itself. This allows us to extend the 
useable life of the product to just over six years 
on average, during which time it will go out on 
hire around 23 times per year. 

When our products do reach the end of their 
useable life, we endeavour to dispose of them 
in a responsible manner. This year we entered 
into a new recycling scheme to responsibly 
recycle our plastic barriers. Working in 
partnership with BCS Group, we joined its 
closed loop recycling programme which has 
so far helped us to divert 150 barriers, or 1.55 
tonnes of plastic, from landfill. 

The impact of COVID-19 has allowed us to 
explore and implement more sustainable 
service offerings within our HSS Training 

business. Working with CITB, we were able 
to create eight virtual courses which are 
traditionally held face to face, to ensure we 
removed unnecessary travel, whilst helping our 
customers remain compliant. Working with the 
course accreditation bodies we will continue to 
expand our e-learning offering. 

Responsible waste management
Through our ongoing partnership with Biffa 
we have continued to make good progress in 
disposing of our waste in a responsible manner. 
This year Biffa disposed of 937.5 tonnes of 
waste on our behalf, diverting 90% from landfill, 
an increase on the 85% diverted in 2019. 
We also partner with Slicker for disposal of our 
hazardous waste, ensuring materials such as 
waste oils are recycled, reused or converted 
to energy.

Energy and emissions
Across the HSS Group network we have a 
robust approach to monitoring and analysing 
our energy and emissions usage, to identify 
where we can make improvements. Working in 
partnership with Maloney Associates, we 
have implemented more thorough monitoring 
standards, and despite having to delay some 
of the planned audits of our sites due to 
the COVID-19 pandemic, we are starting to 
identify some areas to make improvements 
thanks to this enhanced performance data. 
Step change improvements such as moving 
our electricity to a 100% green and renewable 
provider, and changing our lighting to LED 
alternatives, are allowing us to gradually 
reduce the environmental impacts of our 
physical locations. 

As part of the Streamlined Energy and Carbon 
Reporting (SECR) framework the total UK 
energy use for HSS totals 49,167,771 kWh for 
the period 1 January to 31 December 2020. 
This includes our built environment, transport, 

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 202044

Engaging with our Stakeholders and Section 172
Summary of key engagement activities during FY20:

Shareholders 
and investors

 Investor meetings 
and shareholder 
interactions

Our shareholders monitor and safeguard the governance 
of HSS and regular dialogue is crucial to ensure they have 
a good understanding of our strategy and our objectives. 

Nature of engagement

Conclusions drawn from engagement

Liaising with investors and maintaining stakeholder confidence has 
been key during FY20 and the challenges presented by the COVID-19 
pandemic. The Executive Directors have been in regular dialogue with 
our major shareholders, culminating in our capital raise and move to 
AIM, announced on 26 October 2020 and completed on 14 January 
2021. This project required a shareholder meeting in addition to our 
AGM held in June 2020, which was held virtually, with an audio link for 
investors and the ability to submit questions to the Board. Our capital 
raise also provided the opportunity for the Executive Directors to meet 
new, prospective investors, talk to them about HSS and gather their 
feedback, resulting in an excellent take-up under the Placing and 
Open Offer.

Strong support for the Group’s progress and strategy, 
particularly around digital, evidenced by certain existing 
shareholders increasing their investment in HSS and 
some new investors coming on board.

The Board is keen to maintain this momentum in FY21 
and onwards. 

Remuneration

The Remuneration Committee Chairman consulted with major 
shareholders on amendments to the Remuneration Policy and related 
LTIP Rules in order to grant restricted stock awards during FY20.

Continued support for the proposals (strong support of 
resolutions at the AGM) and the direction of the business, 
acknowledging the difficult circumstances presented by 
the COVID-19 pandemic.

 Ad-hoc shareholder 
interactions

The Chairman and Executive Directors have each attended meetings 
and calls with major shareholders to provide general updates and 
maintain regular communication. The level of interactions with both 
existing and new shareholders increased during the capital raise.

Very positive comments around business management, 
strategy and performance. 

Existing and new shareholders evidenced their support 
by investing in the capital raise.

AGM

All shareholders, along with other stakeholders, including the 
Company’s auditors, sponsor/broker and lawyers are usually 
invited to attend the AGM in person.

All resolutions put to shareholders were passed with a very 
high percentage of votes for, showing strong support for 
the Company and the Board.

 Trading updates

In FY20 this was not permitted under Government Guidelines. Whilst 
many companies held their AGMs entirely behind closed doors, the 
Board considered it important to involve stakeholders in the meeting 
to the extent possible by permitting stakeholders to listen to the 
business of the meeting via a conference call facility and submit 
any questions to the Board.

We keep our shareholders fully informed of the performance of 
the business on a regular basis, through the publication of trading 
updates and voice-over presentations which are available on the 
HSS corporate website.

As part of our interim results announced 8 October 2020 we 
presented our new digitally-led operating model including the 
restructuring of the Group’s branch network with the permanent 
closure of 134 locations and reduction in colleagues.

The outputs largely mirror those in Ad-hoc 
shareholder interactions.

Corporate website

Presentations, information and financial data are available. As part of the capital raise a specific micro-site was created 
providing a repository for all of the relevant documents for shareholders and investors. The site has also been refreshed 
to comply with AIM Rule 26.

Strategic ReportHSS Hire Group plc Annual Report and Financial Statements 202045

Our colleagues are our primary asset and it is their hard work 
and commitment that ensures our success as a business. 
Regular engagement ensures HSS’s culture and values are 
understood throughout the Company as we work together 
to achieve our purpose. 

Colleagues

Nature of engagement

Conclusions drawn from engagement

Health, safety  
and wellbeing

The health and safety of colleagues, as well as that of customers 
and visitors to our sites and offices, is a fundamental priority.

Awareness and ownership of health and safety at all levels 
of the business has improved.

The following activities have been taking place across the Group 
to engage with colleagues on health and safety matters:

Colleagues appreciate involvement in health and 
safety initiatives.

Workforce forum

Internal 
communications

 → Various discussion groups at a sales and operational level
 → The continuation of our Health and Safety Forum involving 
members of the senior leadership, operations, sales, and 
health and safety teams

 → Our colleague engagement survey included questions on 

health and safety, including COVID-19 safety in the workplace 
for colleagues and customers

 → Trialling new pieces of kit to assist branch colleagues with moving 

heavier kit safely and seeking their feedback on such kit

Significant reduction in RIDDORs and colleague safety 
observations hugely increased. The Board considers this 
as good evidence that colleagues are engaged with the 
importance of their own health and safety, as well as that 
of their colleagues and the wider public, and this is in the 
forefront of their minds as they undertake their daily tasks. 

A forum is to be introduced which will be chaired by the Group 
HR Director and involve colleagues at varying levels who will 
be encouraged to share views on the Company, its business 
and culture, and agree what should form the priorities.

The Group HR Director shall share those priorities with the 
Board who shall consider as appropriate.

This initiative was postponed in FY20 due to COVID-19, 
but will be revisited when appropriate.

Strong communication around the business by the senior 
management team and being approachable to colleagues 
has again improved engagement.

Insight and feedback on the impact of the branch closures 
and redundancies; whilst unfortunate, colleagues understand 
the strategy and those impacted at least appreciated that 
the process was well communicated and undertaken in a 
professional and respectful manner.

We continue to ensure that colleagues are kept informed of 
developments, important issues and Company performance in order 
to drive engagement and ownership. These are cascaded throughout 
the business through a variety of channels, including the Group’s 
intranet, emails and newsletters. This has been more important than 
ever in FY20 with many colleagues working from home rather than 
being together in physical locations; communication and checking 
on wellbeing have been key and will continue to be. Our CEO shared 
a daily blog with colleagues during the early stages of the COVID-19 
pandemic, reduced to weekly as new ways of working and changes 
to the business became embedded.

We also invite a broad cross-section of colleagues to listen in 
on web-based results presentations from the Executive Directors 
around the time of our usual market releases.

FY20 was the third year of our ‘Colleague Roadshows’ which involved 
the Executive Directors presenting via a webcast to all colleagues 
across the respective regions.

We followed a specific in-depth communication programme to 
engage colleagues around the new digitally-led operating model and 
the impact this had their roles. This included a formal consultation 
process for the colleagues directly impacted by the permanent 
closure of 134 branches.

We engaged with colleagues to explain the capital raise announced 
on 26 October 2020, including providing support for those who were 
existing shareholders to ensure clarity as to the Open Offer process.

Colleague 
engagement  
survey

During FY20 we undertook our annual colleague engagement 
survey. A response rate of 84% showed an improvement on FY19 
(74%), with some notable improvements on scores within particular 
categories of the survey.

The Board and senior management have discussed the 
findings and noted good improvements on scores in three 
key areas: emotional engagement, motivational engagement 
and rational engagement.

 Systems 
improvements

We continue to invest in, develop and roll out new digital tools and 
systems, as more particularly detailed in the Strategic Report.

The Board considered levels of positivity in the light of new 
COVID-19-related working practices, noting a generally very 
positive response to home-working flexibility, but noting equally 
as importantly that it did not suit all colleagues. Lower levels of 
positivity from colleagues who had been subject to furlough 
were, understandably, reported.

Colleagues were asked to comment on how comfortable they 
felt raising health and safety concerns in the workplace; the 
response was positive, but nevertheless the Board noted this 
as an action to improve further.

Engaging via these digital channels has made HSS easier to 
work for, making for a better hire experience for customers. 
It also helps our sales and driver colleagues to work more 
efficiently, meaning a more contented workforce.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 202046

Engaging with our Stakeholders and Section 172 continued
Summary of key engagement activities during FY20: continued

Customers

Customer 
satisfaction

Without our customers, there is no business. We engage 
with them to ensure we deliver the best possible service and 
their insights and feedback are a crucial element in identifying 
future opportunities. 

Nature of engagement

Conclusions drawn from engagement

Details of our NPS, which is significantly ahead of the industry 
benchmark, are included on page 14. In addition, our branch sales 
colleagues and sales colleagues out in the field are engaging with 
customers on a daily basis and obtaining feedback.

We ensured that appropriate communication materials were available 
and utilised to explain to customers the changes in our operating 
model announced in October 2020.

The key message we keep hearing from customers is that 
we must remain easy to work with. Our digital projects, 
including the app, are greatly assisting with this.

Since introducing the new digitally-led operating model, the 
Group’s performance has continued to improve with over 20% 
now transacted through digital channels. Combined with a 
strong NPS score from the customer survey conducted after 
these changes, this reinforces that customers are willing to 
operate in the new model.

Without suppliers, we cannot serve our customers. 
We engage with them to build strong working relationships, 
identify risks in our supply chain, and ensure HSS’s values 
are shared.

Suppliers

Nature of engagement

Conclusions drawn from engagement

 Systems 
improvements

 → Embedding of the ‘Brenda’ system (see page 22)
 → Clearer onboarding processes for suppliers
 → Launch of HSS Pro POS making Brenda inventory 

directly available to our branch and remote sales teams

All of these steps have allowed us to engage with our 
suppliers more simply and clearly, meaning fewer issues 
to resolve and quicker transactions (including payment).

Suppliers are also clear on the terms on which they contract 
with HSS and that HSS expects high business and ethical 
standards, including around anti-modern slavery, anti-
facilitation of tax evasion, anti-bribery etc.

Our lenders provide part of the funding we need to deliver 
the Group’s strategy. Analysts are a source of information for 
existing and potential investors while our sponsor and broker 
plays a key role in our engagement and compliance with 
financial markets.

Lenders, analysts  
and broker

 Lenders

 Analysts

Sponsor & broker

Nature of engagement

Conclusions drawn from engagement

Our Executive Directors continue to meet with the Group’s key 
lenders at least quarterly to update on business performance and 
strategic progress. We pro-actively briefed the Group’s lenders on 
the operating model restructuring, capital raise and move to AIM 
during the year.

Our Chief Financial Officer has regular telephone conferences and 
meetings with the analyst community including covering the strategic 
projects announced during the year, namely the capital raise and new 
digitally-led operating model.

The Group’s lenders continue to be very supportive of 
the business, particularly evidenced throughout the 
COVID-19 pandemic.

Good levels of engagement with the analyst community 
continue to be observed.

The Company’s sponsor and broker was regularly involved with 
day-to-day business and strategic activity during FY20, including 
via the Executive Directors, investor relations team and legal team.

Our sponsor was heavily involved in both the capital raise and move 
to AIM. They were also pro-actively engaged in advance of the new 
operating model changes, providing input to the investor 
communication material.

Good levels of engagement and dialogue have been 
maintained, particularly throughout the capital raise project. 

Going forward, the Board hopes that the Company’s 
broker will be able to assist with greater engagement 
with potential investors.

The Capital Raise successfully raised net proceeds of £50.8m.

Strategic ReportHSS Hire Group plc Annual Report and Financial Statements 202047

HSS strives to be a good corporate citizen and strong local 
relationships support this aim.

Local 
communities and 
the environment

Communities

Environment

Whilst some activities have taken place during FY20 in this area (summarised on page 43), many activities have simply not 
been possible during FY20 due to lockdowns and restrictions around physical meetings.

A summary of the Company’s activities on environmental and corporate social responsibility is included on page 40. 
The Board regularly discusses environmental issues relating to the business divisions of the Group, including diesel engine 
emissions (Stage V emissions standards).

Feedback from all of the activities noted above has been shared with the full Board, either via the Chairman, the Executive Directors or the Committee 
chairmen. Such feedback has proved valuable in informing and supporting the Board’s decisions around business direction and strategy, as well as 
actions to work on and consider in the year ahead for the Committee meetings of the Board.

Section 172(1) Companies Act 2006 

The 2018 Corporate Governance Code and the Companies (Miscellaneous Reporting) Regulations 2018 reinforce the importance of S.172 of 
the Act, which requires Directors to act in a way that promotes the success of the Company for the benefit of shareholders as a whole. The 2018 
Code has been applied to the Company for FY20, noting that the Company has moved to AIM and will apply the QCA Corporate Governance 
Code going forwards.

The Strategic Report on pages 1 to 47 was approved by the Board of Directors on 28 April 2021 and is signed on its behalf by: 

Steve Ashmore
Director

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 2020 
48

Chairman’s Introduction

Governance 
more important 
than ever

“  On behalf of the Board, I am 

pleased to present the corporate 
governance report for 2020. 
The strength and depth of our 
existing governance helped us 
respond to the unprecedented 
challenges of COVID-19.”

Alan Peterson OBE
Chairman

Overview of the year
Governance, controls and careful stewardship 
of the business have been vital in a year of 
widespread disruption caused by the COVID-19 
pandemic. I have been delighted with the 
response of the Board, committees, senior 
managers and colleagues across the business 
who have risen to the challenges, developing 
new ways of working and accelerating the 
delivery of our strategy. All of this while 
remaining focused on the safety of each other 
and our customers. Responding quickly and 
decisively to preserve cash, optimise financial 
performance and ensure continuity of supply 
to our customers was fundamental, with the 
Board involved at all times. 

It has also been a year of significant progress 
for the business, delivering key projects to 
change our operating model, accelerate 
our digital strategy and closing the year by 
strengthening our balance sheet through a 
placing and open offer; these projects, and the 
governance around them, have been areas of 
focus for the Board, requiring additional Board 
meetings as we analysed the impact on all 
stakeholders. Such a seamless transition would 
not have been achieved without the dedication 
of colleagues right across the business.

Last year I wrote about direct interactions 
between Board members and colleagues 
at all levels, for example through our Health 
and Safety Forums, which took place in our 
Customer Distribution Centres. Having that 
line of sight from Board to distribution centre 
has been more important than ever this year 
as we rolled out COVID-19 compliant working 
practices and our Click-and-Collect offering for 
our customers. 

In FY19 our CEO, CFO and CCO travelled 
throughout the UK and Ireland on six 
roadshows to present to office and branch/
sales colleagues of all levels and take part 
in Q&A sessions to discuss how the year 
had gone, including presenting awards to 
colleagues who had made outstanding 
contributions over the year and to share the 
exciting plans we had going forward; this had to 
become ‘virtual’ this year, allowing us to reach 
and involve the same breadth of colleagues, 
with feedback and questions welcomed. 

Corporate GovernanceHSS Hire Group plc Annual Report and Financial Statements 202049

50%

50% of INEDs are female

1 in 7

Of the Board is female 

As noted above, we moved quickly to develop 
COVID-19 working practices and trained our 
colleagues to ensure ownership and adherence 
to such practices. We welcomed inspections 
by the UK Health and Safety Executive (HSE) 
of policies and procedures around COVID 
security, which were highly regarded. This, 
along with achieving ISO 45001 status during 
the year, demonstrates the importance of 
health and safety in our business.

Governance Code
As indicated in our FY19 Report, 2020 is our 
first year of reporting under the Corporate 
Governance Code 2018. However, I should also 
note that, with effect from 14 January 2021, 
the Company’s listing moved from the Main 
Market to AIM and, in line with many other AIM 
companies, we shall adopt the QCA Corporate 
Governance Code. Therefore, from our FY21 
Report onwards, we shall be reporting under 
the QCA Corporate Governance Code.

Equality and diversity policy 
As reported last year, at HSS we promote 
equal opportunities and diversity with a view 
to securing sustainable success. Our gender 
diversity on the Board is unchanged from 2019. 

AGM
It is our intention, once again, to hold our 
AGM at the Hilton Garden Inn, Hatton Cross, 
at 11.00am on 30 June 2021. We continue 
to monitor Government advice on what 
security and other precautions we should take 
due to the COVID-19 virus and will include 
these in our Notice of Meeting. Any further 
special arrangements will be advised via our 
corporate website (www.hsshiregroup.com). 
We recommend shareholders consider not 
attending in person and instead make use of 
electronic proxy voting.

Alan Peterson OBE
Chairman

28 April 2021

It has been another busy year for the 
Committees of the Board, summarised in their 
respective reports and included in the following 
pages. The Market Disclosure Committee has 
not been required to carry out any specific 
business during the year, which has not 
otherwise been covered by the Board, and so 
no report is included.

Board evaluation and colleague 
engagement
I am pleased to report that the findings of 
our 2020 internal Board and committee 
evaluation show that our Board continues to be 
impressed with the management and direction 
of the business. Board members consider 
that they are well informed on the activities 
of the business and able to contribute their 
considerable skills and experience through 
the Board and committee meeting setting. 
In previous years, the Board has enjoyed 
more direct engagement with colleagues 
from across the business at Board meetings, 
on site visits and through informal meetings. 
The Board very much hopes to be able to 
return to this more normal pattern during 
FY21. The Board considers this an important 
aspect for engagement and also for colleague 
development and succession planning.

Further details are provided in the report on 
page 45.

The Nomination Committee is recommending 
that all Board Directors are re-elected at our 
Annual General Meeting (AGM).

As a Board, we look carefully at the findings 
of our annual colleague engagement survey; 
as well as monitoring morale and wellbeing 
in the business, this helps us to monitor 
the development of our culture and also 
how colleagues feel about development 
opportunities within HSS. We had record 
numbers of colleagues completing the survey 
in FY20 with some encouraging results and 
some areas to focus on; more details on this 
are on page 42.

Senior management 
We have had good continuity amongst 
senior management during 2020, with the 
team showing excellent resilience and fresh 
thinking and innovation to counter the difficult 
environment. In previous years we have been 
able to welcome senior managers at our Board 
and committee meetings over the course of the 

year when their presentations and contributions 
have been valuable; our meetings have 
been almost entirely virtual in FY20, but the 
input and efforts from senior managers have 
not diminished.

Legislative/regulatory matters and 
related training for colleagues
The Directors and senior management are 
informed of notable legal and regulatory 
changes via a combination of internal legal 
and audit professionals and also via external 
advisers. In FY20, this included a briefing from 
our legal advisers and nominated adviser as 
the Company was admitted to trading on AIM, 
which included Director responsibilities and 
key differences between a Main Market listing 
and an AIM listing. The Board was also briefed 
on its responsibilities for our placing and open 
offer and the publication of our prospectus.

The Group’s Data Governance Team continues 
to monitor day-to-day data protection issues as 
the UK continues to apply the principles of the 
GDPR by amendment of the Data Protection 
Act 2018.

The Group continues to promote, to both 
customers and suppliers, the importance of 
doing business in an ethical way. An anti-
slavery and human trafficking statement for 
FY19 was published during 2020, with the 
FY20 statement to follow in 2021. 

Our gender pay gap statistics are included 
on page 43 and I am pleased to note the 
appropriate balance there. We continue to be 
committed to paying all our colleagues fairly.

The Company’s Code of Ethics (available 
at www.hsshiregroup.com) outlines our 
commitment to operating in an ethical and 
responsible manner, with honesty, integrity, 
openness and with respect for human 
rights. Our support for these fundamental 
principles is reflected in our policies and 
actions towards our colleagues, customers, 
suppliers and the communities we operate 
in. The Code specifically sets out the 
Company’s position on modern slavery and 
anti-bribery, areas on which we continue to 
train our colleagues and reinforce important 
messages. The Code and the policies 
underpinning it are regularly reviewed by senior 
management in light of changing business and 
regulatory requirements.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 202050

Board of Directors

Our Board

Alan Peterson OBE
Chairman

Steve Ashmore
Chief Executive Officer

Paul Quested
Chief Financial Officer

Amanda Burton

Doug Robertson

Thomas Sweet-Escott

Daniel Joll

Senior Non-Executive 

Non-Executive Director

Non-Executive Director

Group General Counsel  

Director

& Company Secretary

Committee membership

N   Nomination Committee

A   Audit Committee

R   Remuneration Committee

M    Market Disclosure  

Committee

  Committee Chair

Tenure on Board
6 years and 3 months

Tenure on Board
3 years and 9 months

Tenure on Board 
4 years and 7 months

Tenure on Board

6 years and 3 months

Tenure on Board

6 years and 3 months

Tenure on Board

6 years and 3 months

Tenure on Board

4 years and 3 months

Independent
No

Independent
No

Independent
No

Independent

Independent

Independent

Yes, since appointment  

Yes, since appointment  

No

Independent

No

in January 2015

in January 2015

Committee memberships

Committee memberships

Committee memberships

Committee memberships

Committee memberships

Committee memberships

N

M

R   M   A   N  

A   R   N

Committee memberships

Secretary for all Committees

External roles
 → Chairman, BBI Diagnostics 

External roles
 → None

External roles
 → None

External roles

External roles

External roles

  External roles

 → Non-Executive Director  

 → Non-Executive Director and 

 → Partner, Exponent Private 

 → None

Group

 → Honorary Colonel  

Army Cadets, Wales

Past roles (include)
 → Non-Executive Chair  

Veezu Group

 → Executive Chairman,  

Enterprise Group Holdings
 → Chairman, NSPCC Wales 

Appeal Board

 → Non-Executive Chairman, 
Pattonair Holdings Limited
 → Non-Executive Chairman, 

Azelis Holdings SA

 → Chairman Supervisory Board, 

Refresco BV

 → Managing Director,  
Rockware Group

 → Chief Executive Officer, 
Meyer International plc
 → 3i’s first Industrialist in 

Residence, 2001 to 2005

Skills and experience
 → M&A 
 → Digital 
 → Strategy 
 → International 
 → Construction services 
 → Supply chain and logistics 
 → Manufacturing 
 → Sales and marketing
 → Housing
 → Infrastructure
 → Chair/Chief Executive Officer
 → Retail
 → Healthcare

Past roles
 → Managing Director,  

Brammer UK

 → Managing Director,  

Wolseley UK

 → Various senior management 

positions, Exel

Past roles
 → Global Strategy Director, 
Electrocomponents plc

 → General Manager,  

RS Components UK
 → Planning & Performance 
Management Director, 
European Supply Chain, InBev

 → Trained with Coopers  

& Lybrand

and Chair of Remuneration 

Committee, Countryside 

Properties plc and  

Connells Ltd

 → Non-Executive Director, 

Skipton Building Society

Chair of Audit Committee, 

Equity LLP

Mpac Group plc

 → Serves on the Boards  

 → Non-Executive Director and 

of Photobox Group and 

Chair of Audit Committee, 

Meadow Foods

Zotefoams plc

Past roles

Past roles

Past roles

  Past roles

 → Chief Operating Officer,  

 → Finance Director, SIG plc

 → Co-founded Exponent  

Clifford Chance LLP

 → Finance Director, Umeco plc

Private Equity, 2004

 → Senior Legal Adviser, Sky plc

 → Senior Corporate Lawyer, 

 → Director, Meyer International plc

 → Finance Director, Seton House 

 → Various senior management 

Watson, Farley & Williams LLP

 → Senior Independent  

Non-Executive Director, 

Galliford Try plc and  

Monitise plc

 → Non-Executive Director,  

Fresca Group Limited

 → Chair, Battersea Dogs  

and Cats Home

Group Limited

positions, 3i Group plc

 → Managing Director, Tesa Group

 → Served on the Boards  

 → Various senior financial and 

of Trainline plc, V. Group  

business positions,  

Williams plc

and Lowell

Skills and experience
 → M&A 
 → Digital 
 → Strategy 
 → International 
 → Construction services 
 → Supply chain and logistics 
 → Manufacturing 
 → Sales and marketing
 → Housing
 → Infrastructure

Skills and experience
 → M&A 
 → Digital 
 → Strategy 
 → International 
 → Supply chain and logistics 
 → Manufacturing 
 → Sales and marketing

Skills and experience

Skills and experience

Skills and experience

  Skills and experience

 → M&A 

 → Strategy 

 → International 

 → Legal

 → Chief Operating Officer

 → Governance

 → Housing

 → Construction services 

 → Manufacturing

 → M&A 

 → Strategy 

 → International 

 → Chief Financial Officer

 → Construction services 

 → Supply chain and logistics 

 → M&A 

 → Digital

 → Strategy 

 → International

 → Corporate Law

 → Commercial Law

 → M&A 

 → Public Companies  

and Capital Markets

 → Governance

 → International

 → Dispute Resolution

 → Insurance

Corporate GovernanceHSS Hire Group plc Annual Report and Financial Statements 202051

Alan Peterson OBE

Steve Ashmore

Paul Quested

Chairman

Chief Executive Officer

Chief Financial Officer

Amanda Burton
Senior Non-Executive 
Director

Doug Robertson
Non-Executive Director

Thomas Sweet-Escott
Non-Executive Director

Daniel Joll
Group General Counsel  
& Company Secretary

Tenure on Board

6 years and 3 months

Tenure on Board

3 years and 9 months

Tenure on Board 

4 years and 7 months

Tenure on Board
6 years and 3 months

Tenure on Board
6 years and 3 months

Tenure on Board
6 years and 3 months

Tenure on Board
4 years and 3 months

Independent

No

Independent

Independent

No

Committee memberships

Committee memberships

Committee memberships

No

M

External roles

External roles

 → Chairman, BBI Diagnostics 

 → None

External roles

 → None

N

Group

 → Honorary Colonel  

Army Cadets, Wales

Past roles (include)

 → Non-Executive Chair  

Veezu Group

Past roles

 → Managing Director,  

Brammer UK

 → Executive Chairman,  

 → Managing Director,  

Enterprise Group Holdings

Wolseley UK

 → Chairman, NSPCC Wales 

 → Various senior management 

 → Planning & Performance 

positions, Exel

Past roles

 → Global Strategy Director, 

Electrocomponents plc

 → General Manager,  

RS Components UK

Management Director, 

European Supply Chain, InBev

 → Trained with Coopers  

& Lybrand

Independent
Yes, since appointment  
in January 2015

Independent
Yes, since appointment  
in January 2015

Independent
No

Independent
No

Committee memberships
R   M   A   N  

Committee memberships
A   R   N

Committee memberships

Committee memberships
Secretary for all Committees

External roles
 → Non-Executive Director  

and Chair of Remuneration 
Committee, Countryside 
Properties plc and  
Connells Ltd

 → Non-Executive Director, 
Skipton Building Society

Past roles
 → Chief Operating Officer,  
Clifford Chance LLP

 → Director, Meyer International plc
 → Senior Independent  

Non-Executive Director, 
Galliford Try plc and  
Monitise plc

 → Non-Executive Director,  
Fresca Group Limited
 → Chair, Battersea Dogs  

and Cats Home

External roles
 → Non-Executive Director and 
Chair of Audit Committee, 
Mpac Group plc

 → Non-Executive Director and 
Chair of Audit Committee, 
Zotefoams plc

Past roles
 → Finance Director, SIG plc
 → Finance Director, Umeco plc
 → Finance Director, Seton House 

Group Limited

 → Managing Director, Tesa Group
 → Various senior financial and 

business positions,  
Williams plc

External roles
 → Partner, Exponent Private 

  External roles

 → None

Equity LLP

 → Serves on the Boards  

of Photobox Group and 
Meadow Foods

Past roles
 → Co-founded Exponent  
Private Equity, 2004

  Past roles

 → Senior Legal Adviser, Sky plc
 → Senior Corporate Lawyer, 

 → Various senior management 

Watson, Farley & Williams LLP

positions, 3i Group plc
 → Served on the Boards  

of Trainline plc, V. Group  
and Lowell

Skills and experience

Skills and experience

Skills and experience

 → Construction services 

 → Construction services 

 → Supply chain and logistics 

 → Supply chain and logistics 

 → Supply chain and logistics 

 → Manufacturing 

 → M&A 

 → Digital 

 → Strategy 

 → International 

 → Manufacturing 

 → Sales and marketing

 → Housing

 → Infrastructure

 → M&A 

 → Digital 

 → Strategy 

 → International 

 → Sales and marketing

Skills and experience
 → M&A 
 → Strategy 
 → International 
 → Legal
 → Chief Operating Officer
 → Governance
 → Construction services 
 → Housing

Skills and experience
 → M&A 
 → Strategy 
 → International 
 → Chief Financial Officer
 → Construction services 
 → Supply chain and logistics 
 → Manufacturing

Skills and experience
 → M&A 
 → Digital
 → Strategy 
 → International

  Skills and experience

 → Corporate Law
 → Commercial Law
 → M&A 
 → Public Companies  
and Capital Markets

 → Governance
 → International
 → Dispute Resolution
 → Insurance

Appeal Board

 → Non-Executive Chairman, 

Pattonair Holdings Limited

 → Non-Executive Chairman, 

Azelis Holdings SA

 → Chairman Supervisory Board, 

Refresco BV

 → Managing Director,  

Rockware Group

 → Chief Executive Officer, 

Meyer International plc

 → 3i’s first Industrialist in 

Residence, 2001 to 2005

 → M&A 

 → Digital 

 → Strategy 

 → International 

 → Manufacturing 

 → Sales and marketing

 → Housing

 → Infrastructure

 → Chair/Chief Executive Officer

 → Retail

 → Healthcare

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 202052

Corporate Governance

Compliance with the Corporate Governance Code
FY20 is the Company’s first year of reporting under the 2018 Code. 
The 2018 Code can be found here:

   www.frc.org.uk/getattachment/88bd8c45-50ea-4841-95b0-
d2f4f48069a2/2018-UK-Corporate-Governance-Code-FINAL.PDF

The Board is committed to high standards of corporate governance and 
as such has complied with the 2018 Code during the FY20 reporting 
year, except as set out below:

The Code recommends that at least half the board, excluding the chair, 
should be non-executive directors whom the Board considers to be 
independent. Independence is determined by ensuring that, apart from 
receiving their fees for acting as Directors, Non-Executive Directors do 
not have any other material relationship or transactions with the Group, 
its promoters, its management or its subsidiaries, which in the judgement 
of the Board may affect their independence of judgement.

There are six Directors on the Board. Excluding the Chair and the 
two Executive Directors, there are three Non-Executive directors. 
Thomas Sweet-Escott, a Non-Executive director, is not considered 
to be independent for the purposes of the Code as he represents 
Exponent Private Equity (Exponent) and related investors (the Exponent 
Shareholders), who currently control 33.8% of the Company’s issued 

shares. Amanda Burton and Douglas Robertson are both considered 
independent. On that basis, the Company does not comply with the 
Code provision. This was reviewed during FY20 by the Board and it 
was determined that independent views are properly represented on 
the Board and any further non-executive director appointments were 
not warranted given the Company’s stage of development and plans 
for FY20, including the Company’s move from the Main Market to AIM, 
announced in late 2020 and completed in January 2021.

On 14 January 2021, the Company, Exponent and the Exponent 
Shareholders entered into a new Relationship Agreement which 
regulates the ongoing relationship between them. The principal purpose 
of this agreement is to ensure that the Company and its subsidiaries are 
capable of carrying on their business independently of Exponent and 
the Exponent Shareholders and that any transactions and relationships 
between them are at arm’s length and on normal commercial terms.

The FY20 activities around engagement with colleagues and wider 
stakeholders are set out on page 44. The Board considers this multi-
channel approach to engagement to be more suited to the culture of the 
Company and more likely to encourage interaction and feedback from 
colleagues than having a director appointed from the workforce or similar 
approaches. This will be kept under review.

Leadership

Key roles and responsibilities

Chairman
Alan Peterson OBE

Responsible for:

 → ensuring that the conduct of the Group is in accordance with high standards of integrity and probity;
 → the leadership and overall effectiveness in directing the Company, including demonstrating objective 

judgement and promoting a culture of openness and debate;

 → ensuring a clear structure for the operation of the Board and its committees;
 → setting the Board agenda in conjunction with the Company Secretary, Chief Executive Officer and Chief 

Financial Officer;

 → ensuring that the Board receives accurate, relevant and timely information about the Group’s affairs; and
 → ensuring regular engagement with major shareholders.

Chief Executive Officer
Steve Ashmore

Senior Independent  
Non-Executive Director
Amanda Burton

Responsible for:

 → developing the Group’s strategy for consideration and approval by the Board;
 → implementing the agreed strategy;
 → day-to-day management of the Group’s operations; and
 → being accountable to, and reporting to, the Board on the performance of the business.

Responsible for:

 → being an alternative contact for shareholders at Board level other than the Chairman;
 → acting as a sounding board for the Chairman;
 → if required, being an intermediary for Non-Executive Directors’ concerns; and
 → reviewing the Chairman’s performance.

Board and committee structure

The Board focuses on:

The Senior Independent Non-Executive Director carries out the duties of a Senior Independent Director for the 
purposes of compliance with the 2018 Code.

 → leadership;
 → risk assessment and management;
 → strategy;
 → performance; and
 → monitoring safety, values and standards.

In addition, there is a formal schedule of matters reserved for the Board.

The committees each have full terms of reference which can be found on the Company’s website at 
www.hsshiregroup.com/investor-relations/corporate-governance.

Non-Executive Directors
The number of Non-Executive Directors and their range of skills and experience is kept under review and was 
formally reviewed as part of the Board evaluation (see page 57).

Corporate GovernanceHSS Hire Group plc Annual Report and Financial Statements 202053

Governance framework

Alan Peterson OBE
Chairman

Role:
 → Ensure effectiveness of the Board.
 → Ensure corporate governance compliance.

 → Ensure effective Board Committee structure.
 → Ensure effective communications.

Executive management
Chief Executive Officer, Chief Financial 
Officer, Chief Commercial Officer, Group HR 
Director, Managing Director of England and 
Wales, Managing Director of Ireland, Group 
Strategy Director, Group General Counsel & 
Company Secretary.

Role:
 → Implement Group strategy.
 → Operational management of the Group.

Company Secretary
Daniel Joll

Role:
 → Support and advise the Board and 
Committees (in a dual legal and 
company secretarial function).

The Board
Comprises six Directors, of whom 
four are Non-Executive, two of whom, 
Amanda Burton and Doug Robertson, 
are considered independent. The Board 
is supported by the Company Secretary.

Role:
 → Lead the Group.
 → Promote the long-term sustainable 

success of the Company, generating 
value for shareholders and 
contributing to wider society.
 → Oversee risk management and 

internal controls.
 → Oversee strategy.
 → Oversee the executive management.
 → Monitor performance.
 → Set values and standards aligned 

with culture and encourage 
engagement.

Audit & Risk Committee
Comprises Independent 
Non-Executive Directors, 
chaired by Doug Robertson, 
supported by the Company 
Secretary.

Remuneration Committee
Comprises Independent 
Non-Executive Directors, 
chaired by Amanda Burton, 
supported by the Company 
Secretary.

Role:
 → Monitor financial reporting
 → Monitor audit
 → Monitor effectiveness of  
risk management and 
internal controls

Role:
 → Determine and review 
appropriate Board and 
senior executive 
remuneration policies  
and structures.

 → Determine appropriate 

remuneration packages  
for Board and senior 
executives.

 → Review workforce 

remuneration and related 
policies, and the alignment 
of incentives and rewards 
with culture.

Nomination Committee
Comprises Non-Executive 
Directors, including two 
Independent Non-Executive 
Directors, chaired by  
Alan Peterson OBE, supported 
by the Company Secretary.

Role:
 → Advise the Board on 

composition, membership 
and succession planning.
 → Advise the Board on Board 
and senior appointments 
(taking into account skills, 
knowledge, experience, 
independence and 
diversity).

 → Oversee Board evaluation, 
including determining and 
monitoring actions.

 → Promote the right culture 

and engagement, colleague 
development and wellbeing.

Market Disclosure 
Committee
Chaired by Amanda Burton, 
plus the Chief Executive 
Officer, supported by the 
Company Secretary.

Role:
 → Ensure compliance with  

the disclosure requirements 
of the Financial Conduct 
Authority’s Disclosure Rules 
and Transparency Rules.
 → Review any announcement 
proposed to be made by 
the Company other than 
any announcement of a 
routine nature or to be 
considered by the Board.
 → Ensure that procedures  

are in place for employees 
with access to inside 
information.

   Find out more in the Audit 
Committee Report on 
page 58

   Find out more in the 
Directors’ Remuneration 
Report on page 61

   Find out more in the 
Nomination Committee 
Report on page 57

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 202054

Corporate Governance continued

Attendance at Board and committee meetings of which each Director is a member held during FY20

Director

Executive Directors

Steve Ashmore

Paul Quested

Non-Executive Directors

Alan Peterson OBE

Amanda Burton

Doug Robertson

Thomas Sweet-Escott

Board  
(of 16)

Audit 
Committee  
(of 6)

Remuneration 
Committee  
(of 4)

Nomination 
Committee  
(of 2)

16

16

16

15

16

16

–

–

–

6

6

–

–

–

–

4

4

–

–

–

2

1

2

–

All the individuals who were Directors as at 26 December 2020 offer themselves for re-election at the next AGM of HSS Hire Group plc to be held at 11.00am on 30 June 2021.

The biographical details of each of the Directors, including details of their other directorships and relevant skills and experience, are on pages 50 and 51 of this Annual Report and are 
also set out in the Notice of AGM.

The Board recommends that shareholders approve the resolutions to be proposed at the AGM relating to the re-election of all of the Directors.

Terms and conditions and time commitments
The Chairman and Non-Executive Directors are all appointed pursuant 
to formal letters of appointment which outline, amongst other details, the 
remuneration and terms of appointment for each Director.

The Chairman and the Non-Executive Directors devote such time to the 
affairs of the Company as required, including attendance at meetings as 
reflected in the above table.

In order to facilitate proper debate and consideration, all Directors are 
expected to attend in person Board meetings and such Committee 
meetings to which they are invited.

The Executive Directors of the Company may attend certain meetings of 
the committees at the invitation of the Chair of the respective committee. 
These attendances are not recorded in the table set out above.

Conflicts of interest
Exponent and the Exponent Shareholders currently control 33.8% of the 
Company’s issued shares.

Thomas Sweet-Escott is a partner at Exponent and Alan Peterson 
OBE has a long-standing business relationship with Exponent and is 
Chairman and/or a director of BBI Group HoldCo Limited, an Exponent 
portfolio company. The Group trades on an arm’s length basis and in the 
ordinary course of business with certain Exponent portfolio companies.

In the event that HSS’ relationship with any customers or other 
companies where any of the Directors are also appointed as Directors 
becomes material by virtue of their trade with the Group or another 
business reason, the relevant Director would be expected to declare 
their connection to the customer/company and the Board would assess 
whether a conflict of interest arises and the appropriate action to be 
taken. There are no current or potential conflicts of interest between any 
duties owed by the Directors or senior management to the Company and 
their private interests or other duties.

Any Director’s conflicts of interest are declared to the Board and 
recorded by the Company Secretary.

Effectiveness
Board composition
The Board and committees are considered to have an appropriate range 
of experience, skills and knowledge to fulfil their duties. Profiles of each of 
the members of the Board are provided on pages 50 and 51.

The four Non-Executive Directors, Alan Peterson OBE, Amanda Burton, 
Doug Robertson and Thomas Sweet-Escott, represent a majority of 
Board members and provide a broad range of skills and experience.

The two Executive Directors, Steve Ashmore and Paul Quested, bring 
a variety of sector experience to the Board. Amanda Burton and 
Doug Robertson are considered independent. They are members of 
the Audit, Remuneration and Nomination Committees of the Board. 
The Market Disclosure and Remuneration Committees are chaired by 
an Independent Non-Executive Director, Amanda Burton. The Audit 
Committee is chaired by an Independent Non-Executive Director, 
Doug Robertson.

Appointments to the Board
The Nomination Committee, which is composed entirely of Non-
Executive Directors, is responsible for any future appointments to the 
Board. The Nomination Committee is chaired by the Chairman of the 
Board, Alan Peterson OBE. By virtue of the fact that the majority of its 
members are Independent Non-Executive Directors, the Nomination 
Committee is considered independent.

Overview of Board’s work during 2020

The Board met 16 times during 2020, the majority being via video 
conference in light of COVID-19.

Regular agenda items for the Board included, and will include in 2021:

 → health and safety;

 → operational and financial performance;

 → risk management and the risk register;

 → reviewing, setting and approving strategy;

 → colleague/stakeholder/shareholder engagement and Company 

values;

 → value creation for shareholders;

 → finance and banking arrangements;

 → major capital expenditure;

 → governance around special projects; and

 → evaluation of acquisition/disposal opportunities (as applicable).

The Board delegates authority to the following Committees and 
receives updates on their activities at each Board meeting:

 → Audit Committee;

 → Remuneration Committee;

 → Nomination Committee; and

 → Market Disclosure Committee.

Corporate GovernanceHSS Hire Group plc Annual Report and Financial Statements 202055

Board evaluation
Internal evaluation of the Board and of our sub-committees was carried 
out as detailed on page 57.

Board training
As part of induction, any new Directors receive training from the 
Company’s sponsors/brokers in relation to their responsibilities as a 
Director of a listed company. The Board also receives regular updates on 
legal and regulatory developments through the course of a financial year 
as reflected in the Chairman’s Introduction on page 49.

Access to information and support
The Board is provided with an agenda and supporting papers and 
documentation ahead of each Board and/or Committee meeting to 
allow them time to read, review and consider the information and 
analysis presented. The Board also receives ad-hoc updates on matters 
if required outside of the formal Board meeting timetable. The Board 
has access to the Company Secretary and can request independent 
advice at the Company’s expense where it believes it is appropriate and 
valuable to do so. Senior management is frequently invited to present 
at Board meetings as deemed appropriate, and the Board can access 
such colleagues at any time.

Accountability
Financial and business reporting
The Directors are responsible for preparing the Annual Report and the 
Financial Statements in accordance with applicable law and regulations 
and, as set out in the Directors’ Responsibility Statement (see page 73), 
the Board considers that the Annual Report and Accounts, taken as a 
whole, is fair, balanced and understandable and provides the information 
necessary for shareholders to assess HSS’ position and performance, 
business model and strategy.

Risk management and internal control
The Board has overall responsibility for determining the nature and extent 
of the principal risks it is willing to take to achieve its strategic objectives 
and for establishing and maintaining a sound system of risk management 
and internal control, and then reviewing its effectiveness.

The principal risks and uncertainties facing the Company and how these 
are being managed/mitigated are detailed on pages 30 to 35.

The Group’s risk management and internal control system is designed to 
manage the risks facing the Group and safeguard its assets. No system 
of internal control can provide absolute assurance against material 
misstatement or loss. The Group’s system is designed to provide the 
Directors with reasonable assurance that issues are identified on a timely 
basis and are dealt with appropriately.

The Audit Committee (whose composition, remit and report are set 
out on page 53 and pages 58 to 60) assists the Board in reviewing the 
effectiveness of the Group’s risk management and internal controls, 
including financial, operational and compliance controls and risk 
management systems. This is carried out with the assistance of the Chief 
Financial Officer and the Risk and Assurance Director and supported by 
the findings of specific projects/investigations completed by the internal 
audit team, which are presented to the Audit Committee during the 
financial year.

Whistleblowing
The Company has a formal whistleblowing process, whereby any 
colleague may, in complete anonymity, contact certain nominated 
members of senior management to raise any concerns. These concerns 
are then investigated and the results shared with the whistleblower for 
further discussion if appropriate/possible. This process is communicated 
to all colleagues at least annually, and the policy and relevant details are 
also made available to colleagues on a dedicated section of the Group 
intranet, HSS World.

Whistleblowing notifications are reviewed at least annually by the 
Audit Committee.

Modern Slavery Act 2015
The Group published its Modern Slavery Act statement for the financial 
year ended 26 December 2020 on its website during the first six months 
of 2020, in accordance with guidelines.

Going concern and long-term viability statement
At 26 December 2020, the Group’s financing arrangements consisted 
of fully drawn senior finance facility and RCF of £199.2m, an undrawn 
overdraft facility of £6.0m and finance lines to fund hire fleet capital 
expenditure, of which £14.7m had not been utilised. Both the senior 
finance and revolving credit facilities are subject to a net debt leverage 
covenant test each quarter. At the financial year end the Group had 36% 
headroom against this covenant. Subsequent to year end the Group 
repaid £15m of the senior finance facility and the £17.2m RCF. Cash at 
26 December 2020 was £97.6m (28 December 2019 £22.7m).

The Directors have prepared a going concern assessment covering the 
12 month period from the date of approval of the Annual Report, which 
confirms that the Group is capable of continuing to operate within its 
existing facilities and can meet its covenant tests during that period. 
The key assumptions on which the projections are based include an 
assessment of the impact of future market conditions on projected 
revenues and the capital investment required to support that level of 
revenue. The Group has considered the impact of continued economic 
uncertainty resulting from COVID-19 as part of its assessment.

The Group’s base case, which was used for both the going concern 
and long-term viability assessment that follows was the Board approved 
budget and three-year model. The budget assumes a continued recovery 
of revenue during 2021 albeit a conservative one in that it will not reach 
pre-COVID levels. In the base case, the Group remains comfortably 
within covenant tests and maintains sufficient liquidity throughout the 
period modelled. In addition, the Board has considered various downside 
scenarios including a ‘reverse stress test’ case to assess the level of 
revenue (and ultimately EBITDA) loss the Group could sustain without 
breaching covenants or requiring additional liquidity should there be further 
COVID-19 lockdowns later in 2021.

The principal effects assessed in this downside scenario were:

 → The model was updated to reflect trading for the 14 weeks 

to 3 April 2021.

 → Reductions in revenue during the six month period from October 

2021 to March 2022, which mirror the revenue decline experienced 
by the Group during the first COVID-19 lockdown from April to 
September 2020. Revenue, expressed as a percentage of 2019 
levels, is 72% in Q4 2021 and 85% in Q1 2022 in the reverse stress 
test scenario.

 → Mitigating action is limited to a c£3m reduction in capital expenditure 

between November 2021 and January 2022.

In this largely unmitigated reverse stress test scenario the Group maintains 
significant liquidity and meets its covenant requirements.

Whilst the Directors consider that there is a degree of subjectivity involved 
in their assumptions, taking into account the adequacy of the Group’s 
debt facilities, current and future developments and the principal risks and 
uncertainties (see pages 32 to 35) and, after making appropriate enquiries, 
they have a reasonable expectation that the Group has adequate 
resources to continue in operational existence for the foreseeable future. 
Accordingly, they continue to adopt the going concern basis in preparing 
the Financial Statements included within this Annual Report.

In accordance with Provision 31 of the 2018 Corporate Governance 
Code, the Directors have assessed the long-term viability of the Group, 
doing so over a three-year period, taking into account the Group’s 
current position, its strategic plans and the potential impact of the 
principal risks and uncertainties detailed on pages 32 to 35. Based on 
this assessment, and all other matters considered and reviewed at Board 
level during the year, the Directors confirm that they have a reasonable 

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 202056

Corporate Governance continued

expectation that the Group will be able to continue in operation and meet 
its liabilities as they fall due over the period to December 2023.

Statement on disclosure of information to the auditor
The Directors who held office as at 28 April 2021 each confirm that:

Whilst the Directors have no reason to believe that the Group is not 
viable over a longer period, they have determined that three years is the 
appropriate time over which to provide the viability statement because:

 → it reflects a period over which the Directors can have a reasonable 
view of the future in the context of the market environment in which 
the Group operates; and

 → it is consistent with the time covered by the Group’s current strategic 

plans and model.

The Group’s annual budgeting and forecasting process involves the 
preparation of an annual budget and rolling three-year strategic model 
that includes planned strategic actions and other specific assumptions 
regarding revenue growth, cost trends and capital expenditure across 
the Group. The Group has made conservative assumptions regarding 
growth and the level of strategic change in light of COVID-19 and will 
reconsider this as part of 2021 planning activity.

Where appropriate, sensitivity analysis is undertaken to test the 
resilience of the Group to various scenarios. Whilst all of the principal 
risks and uncertainties were considered, the impact of COVID-19 on 
macroeconomic, customer service and financial risks were considered in 
greater detail as noted in the description of the reverse stress test above.

For the purpose of assessing long-term viability these risks were 
modelled without the impact of any mitigation and, in addition to the 
mitigating factors identified on pages 32 to 35, the Board noted that the 
Group has:

 → a diversified customer base;
 → a history of winning new customers;
 → low customer concentration with only one customer currently 

accounting for more than 10% of revenues and the top 20 customers 
accounting for less than 30% of revenues;

 → accelerated its strategy by completing a significant restructuring 

exercise during FY20 resulting in the closure of 134 sites. Through 
negotiation with landlords the Group has reduced its liability 
considerably; and

 → the ability to match capital investment to customer demand acts to 

support cash generation.

With regard to sources of finance, and based on recent constructive 
dialogue with lenders, the Board has no reason to believe the Group will 
not be able to refinance the Group’s remaining £167m senior finance 
facility and the RCF before they become current liabilities in July 2022 
and January 2022 respectively and to provide the Group with a capital 
structure suitable to support its growth ambitions.

 → so far as the Director is aware, there is no relevant audit information 

of which the Company’s auditor is unaware; and

 → he/she has taken all the steps that he/she ought to have taken as a 
Director in order to make himself/herself aware of any relevant audit 
information and to establish that the Company’s auditor is aware of 
that information.

This confirmation is given and should be interpreted in accordance with 
the provisions of Section 418 of the Companies Act 2006.

Remuneration
The Remuneration and Audit Committees are composed exclusively 
of Independent Non-Executive Directors, able to judge and achieve an 
appropriate balance between incentivising Executive Directors and the 
potential impact on the Company’s risk profile.

The Remuneration Committee (whose composition, remit and report are 
set out on page 53 and pages 61 to 69) sets the policy for and terms of 
executive remuneration.

Relations with shareholders and other capital providers
Shareholder engagement
The Board remains committed to communicating with shareholders and 
stakeholders in a clear and open manner, and seeks to ensure effective 
engagement through the Company’s website, its public announcements, 
the AGM and other investor relations activities.

The Company’s engagement activities during FY20 are detailed on 
pages 44 to 47.

The Company reports its financial results to shareholders twice a year, 
with the publication of its Annual and Half-Year Financial Reports. 
Shorter, less detailed trading updates are also provided to the 
market periodically.

All of the above mentioned reports are made available for download to 
shareholders in the investor relations section of the Company’s website, 
www.hsshiregroup.com/investor-relations.

Annual General Meeting
The Company’s AGM is planned to be held at 11.00am on 30 June 2021. 
Details of the resolutions proposed and being voted on are provided in 
the Notice of AGM provided to shareholders and are also available on 
the Group’s website, www.hsshiregroup.com. Shareholders should refer 
to the Notice of Meeting and any further updates provided in the ‘News 
& Resources’ section at www.hsshiregroup.com regarding the 2021 
AGM in light of the COVID-19 pandemic. We recommend shareholders 
consider not attending in person and instead make use of electronic 
proxy voting.

Significant shareholders
Based on TR-1 notifications received, the parties who hold 3% or more of the issued share capital of the Company as at 28 April 2021 are as follows:

Name

Exponent1

Toscafund Asset Management LLP2

Ravenscroft (CI) Limited3

CIP Merchant Capital Limited4

Number of 
ordinary shares 
of 1p

235,681,708

156,018,724

151,990,000

25,000,000

 % 
holding

33.84

22.40

21.82

3.59

1  Comprises shareholdings held by Exponent Private Equity Partners GP II, LP (UK) and Exponent Havana Co-Investment GP Limited Partners (UK).
2  Comprises shareholdings held by the Tosca Mid-Cap fund, the Tosca Opportunity fund and the Micro-Cap Units fund.
3  Ravenscroft (CI) Limited is an investment services provider regulated by the Guernsey Financial Services Commission and Jersey Financial Services Commission, 

which holds certain shares on behalf of Ravensworth International Limited.

4  CIP Merchant Capital is an AIM listed closed-ended investment company incorporated in Guernsey.

Details of Directors’ interests in the Company’s ordinary share capital are provided in the Directors’ Remuneration Report on page 65.

Corporate GovernanceHSS Hire Group plc Annual Report and Financial Statements 2020Nomination Committee Report

57

The actions for 2020 agreed by the Committee have been reviewed by 
the Committee and also by the Board, noting in particular as follows:

 → Specialist expertise – the Committee was satisfied that there is a 

good blend of specialist skills across the business, but this should be 
kept under review, particularly as the Company’s strategy continues 
to develop apace.

 → Succession planning – the Committee agreed that there is a good 
balance and a strong team across the levels of management in the 
business, but not necessarily clear options to step up into the most 
senior roles. On that basis, this action should remain an area of focus 
for the Committee for FY21; various activities were planned, including 
more direct involvement of managers at Board meetings, which 
should also be beneficial from an engagement perspective.

 → Colleague engagement – the Committee acknowledged that some 
of the activities planned for FY20 had not been possible due to the 
COVID-19 restrictions, but were nevertheless impressed that 
management had ensured that colleagues remained engaged and 
supported through the pandemic. The Committee reviewed closely 
the colleague engagement survey results, details of which are set 
out on page 45.

Board evaluation
The FY20 Board evaluation comprised an internal evaluation of the 
Board using feedback collated from Board members’ responses to 
an evaluation questionnaire. The questionnaire addressed the key 
requirements of the 2018 Code in relation to the Board and its sub-
committees, including each committee’s terms of reference, composition 
and frequency of meetings. Additional questions focused on leadership, 
diversity, the relationship between the Executive and Non-Executive 
Directors, the role of the Chairman, workforce engagement, issues 
of material importance concerning the Group and information on the 
Group’s risk management systems. The responses to the questionnaire 
were summarised and shared with the Board and discussed 
as appropriate.

Looking ahead

In 2021, the Committee has scheduled meetings in February and 
September, and any additional meetings will be arranged as required.

Having considered feedback from the Board and colleagues, 
and progress made against previous objectives, the Committee 
considered it appropriate to focus on the following action areas 
during 2021:

 → Specialist expertise – keep under review the balance of 

expertise across the Group, particularly as the digital strategy 
continues to evolve, focusing on the blend of internal and external 
expertise in terms of platform development and security/integrity 
of systems.

 → Succession planning – monitor and continue to develop 

colleagues identified as high achievers as well as discovering 
additional high-potential colleagues.

 → Colleague and stakeholder engagement – progress all the 
engagement activities and methods identified, focusing in 
particular on colleague support and wellbeing.

Alan Peterson OBE
Committee Chairman

Alan Peterson OBE
Committee Chairman

Dear shareholder
On behalf of the Nomination Committee (the Committee), I am pleased 
to present our report for the 2020 financial year. 

Roles and responsibilities
The Committee’s full terms of reference can be found on the Company’s 
website at www.hsshiregroup.com/investor-relations/corporate-
governance. A summary of its key responsibilities include:

 → leading a formal, rigorous and transparent process for Board 
appointments and making recommendations to the Board;

 → reviewing the structure, size and composition of the Board, including 

its skills, knowledge, independence and diversity (including of gender, 
social and ethnic backgrounds, and cognitive and personal strengths) 
and making recommendations to the Board;

 → succession planning, including overseeing the development 

of a diverse pipeline for succession;

 → strategic issues and commercial changes affecting the Group 

and the market in which it operates;

 → Board and sub-committee performance evaluation; and

 → stakeholder engagement.

Our approach
The Committee’s primary purpose is to ensure that the Group has 
the best possible leadership and clear plans for Director and senior 
management succession and colleague development. Its primary focus 
is therefore to concentrate upon the strength of the Board and the 
selection of the best candidates for posts, based on objective criteria.

Policy on diversity
In performing its activities through the year, the Committee has applied 
the Group’s equality and diversity policy, which it believes is appropriate 
for application at all levels of the business, including Board and senior 
management appointments and succession planning. Further detail on 
the Group’s equality and diversity policy is provided on page 70.

Activities
The Committee had two scheduled meetings in 2020. 

At the meeting held in January 2020, the findings of the internal Board 
evaluation in respect of FY19 were considered and the resulting actions, 
as reported in the 2019 Annual Report, were agreed. Talent development 
and succession planning were also discussed, as well as the calendar of 
proposed engagement activities for the year ahead.

At the meeting held in September 2020, people and workforce 
engagement were discussed, with a particular focus on how colleagues 
had performed through COVID-19; both on colleagues who had shone 
in their efforts to face challenges and shown leadership/management 
qualities, as well as colleagues and groups of colleagues who might have 
struggled and may need additional support. 

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 202058

Audit Committee Report

Core activities
The Committee met six times in 2020. All meetings were conducted 
via conference call as a result of COVID-19. All members attended 
these meetings.

The Committee’s core activities during 2020 included, and will include 
in 2021:

 → reviewing and enhancing disclosure in areas of judgement and 

estimates within the notes to the Financial Statements;

 → establishing that the Annual Report, taken as a whole, is fair, 

balanced and understandable via review of the document and 
gaining an understanding as to how it was completed;

 → reviewing internal control systems and policies;

 → regular review of the work and findings of the internal audit function;

 → considering risk management systems;

 → reviewing the risk register; and

 → meeting with the external auditor, agreeing its audit plan and 

assessing its findings.

Ad-hoc activities
Specific additional work streams undertaken by the Committee during 
the year to accounts approval included: 

 → COVID-19 – reviewing the accounting and disclosures as well as 
changes to risk assessments resulting from the impact of the 
pandemic;

 → detailed review and challenge to ensure robustness of going concern 

modelling throughout the year (see next page);

 → monitoring the implementation of IFRS16 Leases which the Group 

has adopted in the 2020 Annual Report and Accounts;

 → reviewing the accounting treatment of the capital raise and costs 

related to the Group’s move to AIM;

 → an assessment of the internal audit function (see page 60); and

 → reviewing the Group’s accounting treatment related to the significant 

property restructuring announced in October 2020.

External financial reporting
The Committee is responsible for monitoring and reviewing the Financial 
Statements and reviewing compliance with legal, regulatory and statutory 
requirements, giving due consideration to the provisions of the Code.

The Committee reviewed the annual and interim Financial Statements 
along with trading and market updates released during the year. 
This year there was an additional spotlight on the impact of COVID-19 on 
the appropriateness of estimates and judgements as well as the following 
significant areas:

 → hire stock existence and valuation;

 → carrying value of goodwill and other intangible and tangible assets;

 → revenue recognition – cut-off, sales rebates and credit 

note provisions; 

 → debtor recoverability, particularly in light of COVID-19;

 → onerous contract and dilapidations provisions;

 → consideration of COVID-19 specific matters such as Job Retention 

Scheme, rent holidays and insurance income;

 → management assessment of going concern and long-term viability; 

 → exceptional items; and

 → adoption of IFRS16 Leases.

These areas are identified as significant due to their complexity, size, 
level of judgement required and/or potential impact on the Financial 
Statements and our strategy.

Doug Robertson
Committee Chairman

“  During FY20, in addition to performing its core 

duties, the Audit Committee spent considerable 
time focused on the impact of COVID-19.”

Dear shareholder
On behalf of the Audit Committee (the Committee), I am pleased to 
present our report for the 2020 financial year.

The Committee has reviewed the contents of the 2020 Annual Report 
and Accounts and advised the Board that it considers the Report to 
be fair, balanced and understandable, and provides the information 
necessary for shareholders to assess the Company’s position and 
performance, business model and strategy.

Much of the Committee’s work this year has been focused on the impact 
of COVID-19 on the business, however, the Committee continued to 
deliver on its core areas of responsibility.

Roles and responsibilities

The Committee has responsibility for overseeing the financial 
reporting and internal financial and risk management controls of 
the Company, as well as maintaining an appropriate relationship with 
the external auditor and reporting its findings and recommendations 
to the Board.

The Committee’s full terms of reference can be found on the 
Company’s website at www.hsshiregroup.com/investor-relations/
corporate-governance. Its key responsibilities include:

 → receiving and reviewing the Annual Report and Accounts and 
half-year Financial Statements and all related public financial 
announcements, and advising the Board on whether the Annual 
Report and Accounts are fair, balanced and understandable;

 → receiving and reviewing reports from the external auditor;

 → monitoring the external auditor’s effectiveness and independence 
and approving its appointment and its terms of engagement;

 → monitoring the effectiveness of the Group’s risk management 

system;

 → reviewing the effectiveness of the Group’s system of internal 

financial controls and internal control and compliance systems, 
in relation to the financial reporting process (see page 60) and 
advising the Board as appropriate; and

 → overseeing the Group’s procedures for detecting fraud and 

whistleblowing arrangements.

Corporate GovernanceHSS Hire Group plc Annual Report and Financial Statements 202059

An overview of each of these areas is set out below:

Hire stock existence and valuation
Rental income earned on materials and equipment held for hire which 
is owned by the Group (hire stock) is a large component of the Group’s 
revenues. As such, the existence of hire stock is important to the ongoing 
ability of the Group to generate revenue from its assets. Certain of the 
Group’s funding arrangements are also linked to specific assets or asset 
classes. The Committee has therefore given careful consideration to 
the controls in place to verify the physical existence and appropriate 
valuation of hire stock together with the processes for verifying the 
reliability of the accounting systems and records, and has concluded 
that appropriate systems are in place.

Carrying value of goodwill and other intangible 
and tangible assets
The carrying value of goodwill, intangible and tangible assets was 
reviewed twice, initially at the interim reporting date and then again at 
the year end. The review at the interim reporting date was driven by 
the COVID-19 pandemic and the Group’s decision to temporarily close 
a significant number of locations. In October the Group decided to 
permanently close 134 locations as part of the strategy acceleration 
(covered in more detail in the CEO review and case studies). The year-
end impairment review is after a significant reduction in the value of right 
of use assets following this decision. This is elaborated on in note 14 to 
the Consolidated Financial Statements.

In both reviews a consistent methodology was applied to individual 
cash generating units, taking account of market outlook, risk-adjusted 
discounted future cash flows, sensitivities and other factors which may 
have a bearing on impairment considerations. As a result of this work, 
the Committee has concluded that no further impairments are required 
to goodwill or intangibles and that the impairment provisions made 
related to tangible assets are appropriate.

Revenue recognition – cut-off, sales rebates and 
credit note provisions
The Committee examined the procedures and controls in place to 
ensure that the reporting and recognition of revenue, especially for 
open hires over the year end, and also the recognition of any revenue-
related rebate accruals or credit note provisions, is appropriate and 
complete. The Committee also considered the requirements of IFRS 15 
Revenue from Contracts with Customers as part of its review of revenue 
recognition and the approach to provisioning as part of its assessment of 
the FY20 results. Following these reviews, the Committee has concluded 
that the procedures and controls are adequate.

Property accounting including onerous contract and 
dilapidation provisions
2020 has seen significant changes to the Group’s property portfolio, 
in particular following the decision to permanently close 134 branches 
announced in October. Combined with the adoption of IFRS16 during 
the year this has led to increased complexity in property accounting. 
The Committee reviewed with management the accounting for property 
included within the FY20 Financial Statements. Following the adoption of 
IFRS16 onerous lease provisions cease to exist having been replaced by 
lease liability under IFRS16. The remaining onerous contract (non-lease) 
and dilapidations provisions were reviewed, including the estimates and 
judgements applied by management in assessing the existence and 
level of provision. The Committee assesses that the approach adopted 
is reasonable.

Going concern
The Committee has spent a significant amount of time in FY20 reviewing 
and challenging the Group’s forecasts and advising the Board on going 
concern throughout the year, particularly when approving the interim 
Financial Statements and entity statutory accounts. The continuation of 
the COVID-19 pandemic and Governments’ response to it has meant 
that forecasts have been kept under constant review.

The completion of a capital raise in December has significantly improved 
the Group’s liquidity and net debt. As at 26 December 2020, the Group’s 
financing arrangements include a fully drawn senior finance facility of 
£182.0m, a fully drawn revolving credit facility of £17.2m and undrawn 
overdraft facilities of £6.0m. Cash at the balance sheet date was £97.6m 
providing liquidity headroom of £103.6m (FY19: £45.9m). Both the senior 
finance facility and revolving credit facility are subject to a net debt 
financial covenant test every quarter. At the financial year end the Group 
had 36% headroom against this covenant.

With regard to the assessment of going concern, the Committee has 
reviewed the Group’s cash flow forecasts, taking into account strategic 
initiatives and sensitivity analysis based on reasonably possible changes 
in trading performance. Consideration has also been given to a ‘reverse 
stress test’ scenario which assesses the reduction in revenue (and 
ultimately EBITDA) the Group could sustain without breaching covenants 
or requiring additional liquidity should there be further COVID-19 
lockdowns later in 2021. This scenario assumes that there are reductions 
in revenue from October 2021 to March 2022, mirroring the revenue 
decline experienced by the Group during the first COVID-19 lockdown 
from April to September 2020, mitigated by a circa £3m reduction in 
capital expenditure during the same period (see page 55). 

The Committee has also considered that, despite a third national 
lockdown commencing in early January, trading has been above 
baseline forecasts throughout the first quarter, and the drop in revenue 
experienced during the first lockdown in 2019 has not been repeated. 
The Committee has noted the commitment to the business expressed by 
the Group’s shareholders and lenders, as well as continuing Government 
measures that are in place to support industry during the pandemic. 
These reinforce that it is appropriate to adopt the going concern 
assumption in the preparation of the accounts.

The Committee has noted the commitment to the business expressed by 
the Group’s shareholders and lenders, as well as continuing Government 
measures that are in place to support industry during the pandemic. 
These reinforce that it is appropriate to adopt the Going Concern 
assumption in the preparation of the accounts.

Exceptional items
The Committee reviewed with management the expenses classified as 
exceptional during the year. Exceptional items included costs related to 
the strategic restructure carried out in October including redundancy, the 
impairment of right of use assets for closed locations, and subsequent 
reductions in liabilities and disposal of fixed assets when properties were 
vacated. In addition costs were incurred associated with the capital raise 
and preparation for the move to AIM. The Committee concluded that the 
approach adopted in respect of exceptional items is appropriate.

New accounting standards
IFRS 16 Leases is mandatory for periods beginning on or after 1 January 
2019 and has been adopted by the Group this year. During the year, the 
Committee reviewed the Group’s adoption in the interim and full-year 
accounts for 2020.

IFRS 16 has had a significant impact on reported results with HSS 
adopting the modified retrospective approach which means the initial 
asset being reported at the start of the 2020 financial year being restated 
to equal the liability calculated under the standard. Disclosure of the 
impact on transition and on the consolidated income statement is 
given in note 3 to the Financial Statements.

FRC review of BDO audit files
Audit files for the year ended 28 December 2019 were reviewed by the 
Financial Reporting Council’s Audit Quality Review team. The Committee 
received the final report in March 2021 and was pleased with the 
assessment and that no key findings were noted. The report also 
highlighted elements of good practice. The external auditor (BDO) has taken 
steps to address other findings for the FY20 audit, and the Committee 
looks forward to further discussions with BDO in respect of these.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 202060

Audit Committee Report continued

External auditor
The Committee oversees the Group’s relationship with BDO and 
formally reviews the relationship, policies and procedures to ensure its 
independence. BDO also reports to the Committee on the steps it has 
taken through the year to safeguard its independence and to comply 
with the relevant professional and regulatory requirements. The BDO 
partner in charge of the audit is Sophia Michael. She has held the role 
for one year. The maximum term for which a partner in charge can 
perform the role is five years.

BDO has been auditor to certain companies within the Group for 16 
years since its appointment in respect of the 2004 year end, with the 
lead audit partner being rotated on a regular basis, most recently in 2019 
as noted above. The last tender for the audit of HSS Hire Service Group 
Limited and its subsidiaries occurred in 2005.

BDO has been auditor to the Public Interest Entity, HSS Hire Group plc, 
for five years, following its incorporation in January 2015. It is the Group’s 
intention to put the audit of the Public Interest Entity out to tender at 
least once every ten years. The Company has therefore complied with 
the relevant provisions of the Competition and Markets Authority Final 
Order on the statutory audit market and the Statutory Auditors and Third 
Country Auditors Regulations 2016 (SI 2016/649) and the transitional 
arrangements therein for the year ended 26 December 2020.

During the year, the Committee has reviewed and agreed the scope 
of BDO’s work, its audit fees and terms of engagement for the half-
year interim results review and full-year FY20 audit. The fees for both 
audit and non-audit services paid to BDO are set out in note 9 to the 
Financial Statements.

The Committee also reviewed the effectiveness of the external 
audit process during the year. This assessment was based on the 
Committee’s interaction with BDO at Committee meetings, during 
separate meetings between the Audit Committee Chair and Audit 
Partner and through feedback from the Group Finance team on its 
interaction with BDO. As a result of this exercise, the Committee has 
satisfied itself that BDO continues to provide an effective external 
audit service to the Company and its subsidiaries and the Committee 
has made a recommendation to the Board that a resolution for the 
re-appointment of BDO be proposed at the AGM.

Non-audit work and independence
The Committee maintains a policy for non-audit services provided by 
the Group’s external auditor which segregates services into Permitted 
Engagements, Excluded Engagements and Potential Engagements. 
The policy is available on the Group’s website at www.hsshiregroup.com/
investor-relations/corporate-governance. The policy is designed to 
ensure that in the event the Group’s external auditor is engaged to 
provide non-audit services the provision of those services does not 
impair, nor can it be seen to impair, the external auditor’s independence 
and objectivity. 

During 2020, BDO provided non-audit-related services to the Group; 
these totalled £194,000 representing 27% of the total fees payable to 
BDO. The non-audit fees mainly relate to reporting work on the capital 
raise and move to AIM. This level of non-audit service is not expected 
to recur in FY21. Notwithstanding this, the Committee concluded that 
the independence of the external auditor has not been compromised 
in any way.

Risk management and internal controls
An overview of the Company’s approach to risk, risk management and 
internal controls through 2020, together with a summary of the principal 
risks facing the Group and its response to COVID-19, is provided on 
pages 30 to 35.

During 2020, the Committee reviewed the overall risk management 
and internal control framework, the work and role of the internal audit 
team and the underlying process for capturing and reporting risk and 
control data. This assessment was assisted through the provision of 
various documents through the year by the Chief Financial Officer, Risk 
and Assurance Director and other senior personnel in the head office 
functions. These documents include but were not limited to: quarterly 
risk management summary documents, which assess any changes in 
risk profiles, descriptions and ratings through the year; and quarterly 
summaries of work completed and work planned by the internal audit 
team, assessing both areas of risk and the existing controls in place. 
In addition, as it does periodically, the Committee has completed a 
review of the internal audit function to ensure that it continues to operate 
effectively as the HSS business and wider environment continues to 
develop. The findings of the review were deemed satisfactory.

Inevitably, much of the Committee’s focus in the year was on the risks 
presented by COVID-19, which, as explained in the Principal Risks and 
Uncertainties section of the Annual Report, have had a material impact 
on the risks faced by the Group, mainly on Macroeconomic conditions 
and Financial risks. The Committee scrutinised forecasts, considered 
how audit and risk procedures should adapt to the new challenges 
and latterly considered the accounting and reporting implications 
of the capital raise, itself a key component of the Group’s plan 
to mitigate liquidity risk.

As a result of this review, and the work streams undertaken through the 
year, the Committee has satisfied itself that the Group has an appropriate 
risk management and internal control framework in place. This work will 
continue in 2021.

Financial reporting and preparation of accounts
The main features of the Group’s risk management and internal controls 
in respect of financial reporting and the preparation of accounts are:

 → a comprehensive annual business planning and budgeting process, 
subject to Board approval, through which risks are identified and 
considered;

 → a single financial reporting system within which actual and forecast 
results are compared with approved budgets on a monthly basis 
and reviewed by the Board;

 → Group accounting policies, which are regularly reviewed and reported 

against at Audit Committee; and

 → an investment evaluation process to ensure capital expenditure 

is properly approved.

Whistleblowing
The Committee believes that appropriate arrangements and policies 
are in place to facilitate the proportionate and independent investigation 
of, and implementation of, appropriate follow-up action in relation to 
confidential concerns raised by staff via the whistleblowing process 
(see page 55. The Committee confirmed the steps taken to heighten 
awareness of the policy and process across the business remained in 
place and conducted a review of the Group’s whistleblowing register.

Meeting schedule
The Committee meets at least three times a year at appropriate times 
in the financial reporting and audit cycle. Additional meetings can be 
scheduled where deemed necessary by the Chairman. The external 
auditor, Chief Financial Officer and Risk and Assurance Director are 
normally invited to attend a number of these meetings. Other members 
of the senior management team attend as invited and as appropriate 
to the content matter being discussed.

Doug Robertson
Committee Chairman

Corporate GovernanceHSS Hire Group plc Annual Report and Financial Statements 2020Directors’ Remuneration Report

61

How we link executive remuneration to our strategy in 2020

We take a disciplined approach to executive remuneration, ensuring 
that we incentivise and reward the right behaviours to support 
the overall strategy of the Group. Our executive remuneration 
arrangements are designed to support the Company’s strategic 
priorities and have been developed based on the following 
key principles:

 → Aligned to the Company’s purpose, values and culture, and 

clearly linked to the Company’s long-term strategy.

 → Simple and transparent for key stakeholders and take into 

account remuneration and related policies for the wider workforce. 

 → Predictability on the potential values that may be earned 
through the remuneration arrangements in the Policy.

 → Stewardship to encourage long-term shareholding by Executive 
Directors that promotes sustainable success. Executive Directors 
are subject to within-employment and post-employment 
shareholding requirements.

 → Risk management to promote long-term sustainable 

performance through sufficiently stretching performance targets, 
while ensuring that the incentive framework does not encourage 
Executive Directors to operate outside of the Company’s risk 
appetite. Malus and clawback provisions apply to annual bonus 
and LTIP awards and the Committee has the means to apply 
discretion and judgement to vesting outcomes.

 → Proportionality and fairness of total remuneration delivered 
should fairly reflect Company and individual performance.

On 14 January 2021, the Company delisted from the premium 
listing segment of the London Stock Exchange’s Main Market and 
was admitted to trading on the Alternative Investment Market (AIM). 
The Board believes that AIM is a market and environment which is more 
suited to the Group’s current size and shareholder base.

FY20 performance and variable pay outcome
The FY20 annual bonus was subject to Adjusted EBITDA (50% of 
the overall opportunity), core hire rental revenue growth (20% of the 
overall opportunity), Net Leverage Ratio (net debt/Adjusted EBITDA) 
performance (20% of the overall opportunity), and a reduction in 
RIDDORs (10% of the overall opportunity). Furthermore, payment of 
any bonus was subject to the achievement of a threshold Adjusted 
EBITDA target.

The threshold Adjusted EBITDA target was not achieved and therefore 
no bonus was payable in respect of FY20. Further details are set out on 
page 64.

Long-term incentive awards were granted to the Executive Directors 
on 31 August 2017. The awards were structured as market value share 
options, which would vest subject to the achievement of challenging 
EPS performance targets over a four-year period through to the end of 
FY20. The EPS targets were not achieved and therefore the awards have 
lapsed in full. Further details are set out on page 64.

Amanda Burton 
Chair of the Remuneration Committee

“  We responded quickly to the impact 

of COVID-19 and by reconsidering 
reward, including agreeing a three-
month, 98% reduction in Board 
salaries and fees.”

Dear shareholder
I am pleased to present, on behalf of the Board, our Directors’ 
Remuneration Report in respect of the year ended 26 December 2020. 

The Group’s Directors’ Remuneration Policy (the Policy) was approved 
at the 2019 AGM with a vote in favour of 99.98% and can be reviewed 
in the FY18 Annual Report available at www.hsshiregroup.com/investor-
relations/financial-results.

The Annual Report on Remuneration, which provides details of the 
remuneration earned by Directors in FY20, is available on page 63. 
At the 2021 AGM, to be held on 30 June 2021, the Annual Report on 
Remuneration will be subject to an advisory vote.

The Committee’s terms of reference can be found on the Company’s 
website at www.hsshiregroup.com/investor-relations/corporate-
governance. 

Business context
As noted throughout this Annual Report, the business has remained 
resilient despite the considerable challenges presented by COVID-19. 

The pandemic significantly impacted the Group’s revenue in FY20. 
As a result, a number of measures were put in place to reduce costs, 
conserve cash and strengthen the balance sheet. This included a 
temporary reduction in salaries and fees for the Board and senior 
management. The Board agreed to a 98% reduction in salaries and fees 
for the period 1 April to 30 June 2020. No bonus was paid to Executive 
Directors for 2020 and the payment of FY19 annual bonuses was also 
delayed from April to December 2020. 

The Group raised gross proceeds of £52.6m via a capital raise in 
December 2020 to ensure a strong cash position over the longer term 
and reduce net leverage, enabling the Group to continue with its strong 
progress and successfully execute its strategy. 

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 202062

Directors’ Remuneration Report continued

Given the impact of COVID-19, no salary increases were awarded to 
Executive Directors or colleagues across the Group during FY20, with 
the exception of complying with National Minimum Wage requirements.

Restricted share awards granted during FY20 
As noted in the FY19 Directors’ Remuneration Report, to remove the 
challenge of setting long-term targets in an uncertain and volatile market 
the Committee decided to award restricted shares to Executive Directors 
and the wider leadership team in FY20 instead of performance-based 
LTIP awards. An amendment to the LTIP rules and Policy was approved 
by shareholders at the 2020 AGM (over 99% support in favour).

In line with investor guidelines, the maximum award was set at half the 
LTIP quantum that would otherwise have been granted. The awards vest 
on the third anniversary of the grant date and vested awards are subject 
to a two-year holding period. 

Details of the restricted share awards granted on 2 July 2020 are set out 
on page 64.

Reward for FY21
Executive Director salaries
In line with the salary review timetable for all other employees, the 
Executive Directors’ salaries will be reviewed during June 2021, with any 
changes taking effect from 1 July 2021. Any increase is expected to be 
modest and will be in line with the range of salary increases awarded to 
other colleagues in the Group. 

Incentive arrangements
In light of the Company’s admission to AIM and its subsequent 
adoption of the QCA Corporate Governance Code, the Committee 
has undertaken a review of incentive arrangements for the Executive 
Directors and has consulted with the three major shareholders. 
We announced on 25 February 2021 that we have granted the Executive 
Directors awards under a new Value Creation Plan (VCP) further 
information in relation to which will be included in the FY21 Directors’ 
Remuneration Report. The executives will not participate in future 
Company share incentive schemes.

Colleague engagement
With our colleagues at the heart of our business, we believe that 
colleague engagement is key to our success and we have continued 
to build on our colleague voice and feedback channels to ensure wider 
workforce remuneration is considered when determining executive 
pay. Our colleague engagement framework is outlined on page 45. 
Through the pandemic, as our ways of working have evolved, we have 
adapted our approach and increased the level of communication with 
colleagues. In addition, more focus has been placed on supporting 
colleague wellbeing and further developing our feedback channels. 
Such feedback has continued to inform improvements in our overall 
support for colleagues and our benefits offering, with the aim of further 
underpinning our colleagues’ physical, mental and financial wellbeing. 
All such developments are captured in a colleague dashboard that 
provides key information on workforce demographics and wider 
workforce pay and reward, and is reviewed by the Committee at least 
twice yearly. 

Shareholder engagement
The Committee engages directly with major shareholders where it 
considers there to be material changes to the Policy or executive 
remuneration framework.

Conclusion
We believe that the Policy operated as intended and consider that the 
remuneration received by the Executive Directors in respect of 2020 was 
appropriate. I trust that you will support the resolution to be proposed at 
the FY21 AGM in relation to the Directors’ Remuneration Report.

Amanda Burton 
Chair of the Remuneration Committee

28 April 2021

Corporate GovernanceHSS Hire Group plc Annual Report and Financial Statements 202063

Annual Report on Remuneration

The following section provides detail in respect of remuneration paid to Directors during FY20 in line with the Policy approved by shareholders at the 
FY19 AGM. 

Single figure table
The following table sets out total remuneration for each Director in respect of FY20 and FY19. 

Total fixed

Total variable

Salary and fees
£0001

Benefits
£000

Pension
£000

Subtotal
£000

Annual bonus
£000

LTIP
£000

Subtotal
£000

Total 
remuneration
£000

FY20 FY19 FY20 FY19 FY20 FY19 FY20 FY19 FY20 FY19 FY20 FY19 FY20 FY19 FY20 FY19

280

203

368

265

17

17

20

17

31

24

31

24

328

244

419

306

113

150

38

38

30

50

50

40

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

113

150

38

38

30

50

50

40

– 1323

–

–

–

–

–

953

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

132

95

328

244

551

401

–

–

–

–

113

150

38

38

30

50

50

40

Executive Directors

Steve Ashmore

Paul Quested

Non-Executive Directors

Alan Peterson

Amanda Burton

Douglas Robertson

Thomas Sweet-Escott2

1  The Board agreed to a 98% reduction in salary and fees for the period 1 April to 30 June 2020 in response to COVID-19. The salaries and fees disclosed in the 

FY20 column are after the 98% reduction.

2  Thomas Sweet-Escott’s fee is paid directly to Exponent.
3  Payment of the FY19 bonus was deferred from March to December 2020.

The figures in the table above are derived from the following:

Salary and fees

The amount of salary/fees received in the year.

Benefits

The taxable value of benefits received in the year. These are principally medical insurance, company car or car allowance.

Annual bonus

The annual bonus is the cash value of bonus earned in respect of the year and includes amounts deferred into shares. 

LTIP

Pension

The LTIP values represent amounts earned in respect of the year and includes amounts deferred into shares.

The pension figure represents the Company’s contributions to the defined contribution scheme and any cash payment in 
lieu of pension contributions made in the year. 

Additional disclosures in respect of the single figure table
Base salary
Details of annual base salaries for Executive Directors for FY20 and FY19 are set out below.

Executive Directors

Steve Ashmore

Paul Quested

Base salary at 
26 December 2020 
£000

Base salary at  
28 December 2019 
£000

368

265

368

265

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 202064

Directors’ Remuneration Report continued

FY20 annual bonus 
The maximum annual bonus opportunity for FY20 was maintained at 100% of salary. The bonus was set subject to stretching performance 
measures based on Adjusted EBITDA performance (50% of the overall opportunity), core hire rental revenue growth (20% of the overall opportunity), 
Net Leverage Ratio (net debt/Adjusted EBITDA) (20% of the overall opportunity), and a reduction in RIDDORs (10% of the overall opportunity). 
These bonus measures reflect the KPIs of the business and support the strategy of growth, profit improvement and balance sheet strength. 

Furthermore, payment of any bonus was subject to the achievement of a threshold Adjusted EBITDA target.

The following table sets out the bonuses earned by the Executive Directors for FY20 and how this reflects performance for the year. 

Performance measure

Adjusted EBITDA2

Core hire rental revenue growth

Net Leverage Ratio (net debt/Adjusted EBITDA)2

Reduction in RIDDORs

Total

Proportion  
of bonus 
determined  
by measure

50%

20%

20%

10%

100%

Threshold 
performance

Target 
performance

 Maximum 
performance

Actual 
performance

£66.5m

£169.0m

2.80x

11

£67.5m

£169.8m

2.72x

10

£69m

£170.6m

2.60x 

10

£47.0m

£137.1m

2.56x 

2

Actual 
performance
(% of salary)1

0%

0%

0%

0%

0%

1  Subject to achieving the Adjusted EBITDA (excluding annual bonus costs) threshold of £66.5m.
2  Pre-IFRS16 basis.

The threshold Adjusted EBITDA target was not achieved and therefore no bonus was payable in respect of FY20. 

LTIP awards vesting in respect of FY20 
The Company received shareholder approval via an EGM on 10 August 2017 to grant an exceptional LTIP award to the Executive Directors and the 
wider leadership team outside of the approved Policy. The awards were granted on 31 August 2017. The awards were structured as market value 
share options, which would vest subject to the achievement of challenging EPS performance targets over a four year period through to the end of 
FY20. The EPS targets were not achieved and therefore the awards have lapsed in full. 

EPS performance targets and vesting outcome

Maximum

Target

Threshold

Actual (pre-IFRS16)

Steve Ashmore

Paul Quested

FY20 Adjusted 
EPS 

Vesting 
percentage

16p

13p

11.5p

(1.67p)

100%

50%

25%

0%

Number of 
shares granted

Number of 
shares vesting

2,849,708

1,404,094

0

0

Restricted share awards granted during FY20 
As noted in the FY19 Directors’ Remuneration Report, to remove the challenge of setting long-term targets in an uncertain and volatile market the 
Committee decided to award restricted shares to Executive Directors and the wider leadership team in FY20 instead of performance-based LTIP 
awards. An amendment to the LTIP rules and Policy was approved by shareholders at the 2020 AGM (over 99% support in favour).

In line with investor guidelines, the maximum award was set at half the LTIP quantum that would otherwise have been granted. The awards vest on 
the third anniversary of the grant date and vested awards are subject to a two-year holding period. 

Details of the restricted share awards granted on 2 July 2020 are set out below.

Steve Ashmore

Paul Quested

Number of shares Face value at grant1

Vesting period

Holding period

841,348

£229,688

62.5% of salary

606,685

£165,625

62.5% of salary

2 July 2020  
to 2 July 2023

2 July 2023  
to 2 July 2025

2 July 2020  
to 2 July 2023

2 July 2023  
to 2 July 2025

1  The face value of the award is calculated by multiplying the number of shares over which the award was granted by 27.3p, the average closing share price for each 

of the five dealing days prior to the grant date.

The Committee has discretion to amend the vesting level if it considers that such level does not reflect the Committee’s assessment of overall 
business performance over the vesting period.

Corporate GovernanceHSS Hire Group plc Annual Report and Financial Statements 2020 
65

Payments made to former Directors and payments for loss of office during FY20
There were no payments made to former Directors and no payments made for loss of office during FY20.

Directors’ share interests
The Committee has adopted a shareholding guideline for Executive Directors in accordance with which the Chief Executive is expected to build up 
and maintain a shareholding in the Company equivalent in value to at least 200% of annual salary, and other Executive Directors are expected to build 
up and maintain a shareholding in the Company equivalent in value to at least 125% of annual salary. Since joining the Group, Steve Ashmore has built 
his shareholding in the Company from 0% to 53% of annual salary and Paul Quested has built his shareholding in the Company from 0% to 11% of 
annual salary. 

The interests of the Directors and their connected persons in the Company’s ordinary shares as at 26 December 2020 were as follows: 

Unvested and 
subject to 
performance 
conditions

Unvested and 
not subject to 
performance 
conditions

Total as at 
26 December 
2020

Owned  
outright

Executive Directors

Steve Ashmore

Type

Shares

FY17 LTIP (market value share options)1

FY18 LTIP (market value share options)2

FY18 CSOP options3

FY19 DBP (nil-cost share options)

FY19 LTIP (nil-cost share options)

FY20 restricted shares (nil-cost share options)

–

–

–

–

–

–

Paul Quested

Shares

144,9165

FY17 LTIP (market value share options)1

FY18 LTIP (market value share options)2

FY18 CSOP options3

FY19 DBP (nil-cost share options)

FY19 LTIP (nil-cost share options)

FY20 restricted shares (nil-cost share options)

Non-Executive Directors

Alan Peterson

Amanda Burton

Douglas Robertson

Shares

Shares

Shares

–

–

–

–

–

–

2,726,875

110,118

29,362

966,5604

–

2,849,708

5,415,255

84,745

–

–

–

–

966,560

2,849,708

5,415,255

84,745

203,708

–

203,708

1,020,833

–

1,020,833

–

–

1,404,094

3,165,255

84,745

841,348

–

–

–

–

–

147,007

736,111

–

841,348

144,916

1,404,094

3,165,255

84,745

147,007

736,111

–

–

–

–

606,685

606,685

–

–

–

2,726,875

110,118

29,362

1  As noted on page 64, FY17 LTIP awards lapsed in full following FY20 as the EPS performance measure was not achieved.
2  FY18 LTIP awards granted at an exercise price of 30p.
3  FY18 CSOP options granted at an exercise price of 35.4p.
4 
5 

Includes 653,081 shares subscribed for under the capital raise in December 2020. 
Includes 97,916 shares subscribed for under the capital raise in December 2020. 

As at 28 April 2021, the Company has not been advised of any changes to the interests of the Directors and their connected persons as set out in the 
table above. 

Thomas Sweet-Escott holds no direct interest in the Company’s ordinary shares. However, he has an indirect interest in the Company’s ordinary 
shares as a result of his interest in Exponent.

The disclosures on Directors’ remuneration set out on pages 61 to 65 have been audited as required by the Companies Act 2006.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 202066

Directors’ Remuneration Report continued

Performance graph and historical Chief Executive remuneration outcomes
The graph below sets out the total shareholder return (TSR) performance for the Company’s shares in comparison with the FTSE SmallCap Index 
for the period from 9 February 2015 to 26 December 2020. The Company has historically been a constituent of this Index and as such it has been 
selected as an appropriate comparator group. For the purposes of the graph, TSR has been calculated as the percentage change during the period 
in the market price of the shares, assuming that dividends are reinvested. The graph shows the value, by 26 December 2020, of £100 invested in the 
Group over the period compared with £100 invested in the FTSE Small Cap Index.

180

135

90

45

)

0
0
1
o
t
d
e
s
a
b
e
r
(

n
r
u
t
e
R

l

r
e
d
o
h
e
r
a
h
S

l

a
t
o
T

0
Feb 15

  HSS

Jun 15 Oct 15 Feb 16 Jun 16 Oct 16 Feb 17 Jun 17 Oct 17 Feb 18 Jun 18 Oct 18 Feb 19 Jun 19 Oct 19 Feb 20 Jun 20 Oct 20 Dec 20

  FTSE SmallCap

The table below sets out details of the total remuneration, annual bonus and LTIP vesting (as a percentage of the maximum opportunity) for the Chief 
Executive for FY15 to FY20.

Chief Executive 

FY15/Chris Davies2

FY15/John Gill(3)

FY16/John Gill(3)

FY17/John Gill(3)

FY17/Steve Ashmore4

FY18/Steve Ashmore4

FY19/Steve Ashmore4

FY20/Steve Ashmore4

Total 
remuneration 
£000

Annual bonus 
as a %  
of maximum 
opportunity

LTIP  
as a %  
of maximum
opportunity1

297

90

381

148

240

678

551

328

–

7.1%

–

–

–

71.9%

36%

–

N/A

N/A

N/A

N/A

N/A

0%

N/A

0%

1  There were no LTIPs capable of vesting in respect of performance periods ended in FY15, FY16, FY17 and FY19.
2  The table shows the remuneration for Chris Davies in the period from the start of FY15 until he resigned as a Director with effect from 25 September 2015.
3  The table shows the remuneration for John Gill in the period from the date of his appointment as Chief Executive with effect from 25 September 2015 until he 

resigned as a Director with effect from 23 May 2017.

4  The table shows the remuneration for Steve Ashmore in the period from the date of his appointment as Chief Executive with effect from 1 June 2017 until the end 

of FY20.

Corporate GovernanceHSS Hire Group plc Annual Report and Financial Statements 2020 
 
 
 
 
67

Annual percentage change in Directors’ remuneration compared to all employees
The table below sets out the annual percentage change in each of the Directors’ remuneration compared to the average employee remuneration.

Executive Directors

Steve Ashmore

Paul Quested

Non-Executive Directors

Alan Peterson

Amanda Burton

Douglas Robertson

Thomas Sweet-Escott

Average employee

% change between FY19 and FY20

Salary and fees

Benefits

Annual bonus

-24%

-23%

-25%

-25%

-25%

-25%

-6%

-15%

0%

-100%

-100%

–

–

–

–

–

–

–

–

N/A

N/A

1  The Board agreed to a 98% reduction in salary and fees for the period 1 April to 30 June 2020 in response to COVID-19. There has therefore been a reduction in 

salaries and fees received by Directors during FY20 compared to FY19.

2  The Average employee data includes salary changes relating to National Minimum Wage compliance, role changes and promotions, furlough and management 

salary reductions. 

Chief Executive pay in relation to all employees
The table below sets out, for FY20 and FY19, the Chief Executive’s total remuneration as a ratio against the full-time equivalent remuneration of the 
25th, 50th and 75th percentile UK employees. 

Year

FY20

FY19

Method

Option B

Option B

25th percentile 
pay ratio

50th percentile 
pay ratio

75th percentile 
pay ratio

16:1

28:1

14:1

27:1

11:1

20:1

Option B methodology (i.e. using the hourly rate data from the most recent gender pay gap reporting) was selected on the basis that it is an efficient 
and robust approach, given the complexity of our payrolls. Sensitivity analysis has been performed around the 25th, 50th and 75th percentile 
employees to ensure they are reasonably representative. The calculations for the relevant representative employees were performed as at the final day 
of the relevant financial year.

The pay ratios for FY20 have reduced compared to FY19 primarily as a result of the Chief Executive Officer not receiving a bonus payment in respect 
of FY20 and the Chief Executive Officer agreeing to a 98% reduction in salary for the period 1 April 2020 to 30 June 2020 in response to COVID-19. 
There has been no significant change to the UK employee pay quartile figures.

A substantial proportion of the Chief Executive’s total remuneration is performance related and delivered in shares. The ratios will therefore depend 
significantly on the Chief Executive’s annual bonus and long-term incentive outcomes, and may fluctuate year on year. 

The Board believes that the median pay ratio is consistent with the pay, reward and progression policies for the UK employee population.

Total pay and benefits used to calculate the ratios
The table below sets out the UK employee percentile pay and benefits used to determine the above pay ratios and the salary component for each 
figure. The Chief Executive remuneration is the total single figure remuneration for FY20 and FY19 as disclosed on page 63.

£000

FY20

Total pay and benefits

Salary components

FY19

Total pay and benefits

Salary components

Chief Executive

25th percentile  50th percentile  75th percentile 

328

280

551

368

20.3

19.7

19.7

19.3

23.5

22.8

20.4

20

28.8

28 

28

28

The total full-time equivalent pay and benefits for the relevant employees has been calculated based on the amount paid or receivable in respect 
of the financial year. The UK employee percentile pay and benefits has been calculated on the same basis as required for the Chief Executive’s 
remuneration for single total figure purposes. For pension-related benefits, employer pension costs have been estimated using the employer 
contribution rates applicable to the member’s pension scheme.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 202068

Directors’ Remuneration Report continued

Spend on pay and distributions to shareholders
The following table sets out the overall expenditure on pay (as a whole across the organisation) and the amount of distributions to shareholders in the 
form of dividends and share buy backs in respect of FY20 and FY19. 

£000

Dividends and share buy backs

Overall total expenditure on pay

Year ended
26 December 
2020

Year ended
28 December 
2019

nil

78,591

nil

88,101

Percentage 
change

N/A

-10.8%

Implementation of the Policy for FY21
Salary/fees and benefits
In line with the salary review timetable for all other employees, the Executive Directors’ base salaries will be reviewed during June 2021, with any 
changes taking effect from 1 July 2021. Any increase is expected to be modest and will be in line with the range of salary increases awarded to other 
employees in the Group. 

Incentive arrangements
In light of the Company’s admission to AIM and its subsequent adoption of the QCA Corporate Governance Code, the Committee has undertaken 
a review of incentive arrangements for the Executive Directors and has consulted with the three major shareholders. We announced on 25 February 
2021 that we have granted the Executive Directors awards under a new Value Creation Plan (“VCP”) further information in relation to which will be 
included in the FY21 Directors’ Remuneration Report. The Executives will not participate in future Company share incentive schemes.

Statement of voting at last AGM and General Meeting
The following table sets out actual voting in respect of the resolutions to approve the Policy and Annual Report on Remuneration.

Resolution

Policy (FY19 AGM)

Annual Report on Remuneration (FY20 AGM)

Amendments to the Policy and LTIP (FY20 AGM)

Votes for

% of vote

Votes against

% of vote

Votes withheld

132,930,615

146,804,325

146,802,910

99.98

99.99

99.99

21,900

12,539

11,185

0.02

0.01

0.01

3,498

2,714

5,483

Service contracts
Executive Directors’ service contracts are on a rolling basis and may be terminated on 12 months’ notice by the Company or the executive. 
Service contracts for new Executive Directors will not exceed 12 months’ notice by the Company.

All Non-Executive Directors have initial fixed-term agreements with the Company of no more than three years. 

Details of the Directors’ service contracts and notice periods are set out below:

Name

Steve Ashmore

Paul Quested

Alan Peterson

Amanda Burton

Douglas Robertson

Thomas Sweet-Escott

Commencement

Notice period

Unexpired term remaining

1 June 2017

22 August 2016

9 February 2015

9 January 2015

9 January 2015

9 January 2015

12 months1

12 months1

N/A2

N/A2

N/A2

N/A3

N/A1

N/A1

3 years4

3 years4

3 years4

3 years3 4

1  Executive Directors’ service contracts are on a rolling basis and have no defined expiry date.
2 

Initial letter of appointment expired on 9 January 2018. Letters of appointment were executed on 28 March 2018 and in April 2021 respectively for further three 
year terms, subject to re-election at the AGM.  

3  Under the Relationship Agreement, Exponent is able to appoint a Non-Executive Director to the Board for so long as the Exponent shareholders are entitled 
to exercise or to control the exercise of 10% or more of the votes able to be cast on all or substantially all matters at general meetings of the Company. 
Thomas Sweet-Escott is Exponent’s current appointee. His contract commenced on 9 January 2015 and expired on 9 January 2018, with a reappointment from 
such date to 9 January 2021. A new three year letter of appointment was executed in April 2021 to have effect from 9 January 2021 on a continuing basis subject 
to re-election at the AGM, or, if earlier, termination, if the Exponent shareholders are entitled to exercise or to control the exercise of less than 10% of the votes able 
to be cast.

4  Calculated from 26 December 2020 to the expiry date of each letter of appointment, being 9 January 2024.

Corporate GovernanceHSS Hire Group plc Annual Report and Financial Statements 202069

Consideration by the Directors of matters relating to Directors’ remuneration
The Remuneration Committee is composed of the Company’s Independent Non-Executive Directors, Amanda Burton (Chair) and 
Douglas Robertson. 

The Committee meets as often as is deemed necessary, but in any event at least three times a year. The Committee’s key responsibilities include:

 → reviewing the appropriateness of the Policy;

 → considering all elements of individual remuneration for the executive management group, including base salary, bonuses and performance-related 

pay, discretionary payments, pension contributions, benefits in kind and share options or their equivalents;

 → formulating performance criteria in relation to performance-related pay;

 → reviewing terms and conditions and ensuring clawback or other provisions are in place so as not to reward failure;

 → administering Company share schemes as required; and

 → ensuring compliance with Governance Code and disclosure requirements.

How we linked FY20 executive remuneration to our strategy
For FY20 our executive remuneration arrangements were designed to support the Company’s strategic priorities and developed based on the 
following key principles:

 → Aligned to the Company’s purpose, values and culture, and clearly linked to the Company’s long term strategy.

 → Simple and transparent for key stakeholders and takes into account remuneration and related policies for the wider workforce. 

 → Predictability on the potential values that may be earned through the remuneration arrangements in the Policy.

 → Stewardship to encourage long-term shareholding by Executive Directors that promote sustainable success. Executive Directors are subject to 

within-employment and post-employment shareholding requirements.

 → Risk management to promote long-term sustainable performance through sufficiently stretching performance targets, while ensuring that the 
incentive framework does not encourage Executive Directors to operate outside of the Company’s risk appetite. Malus and clawback provisions 
apply to annual bonus and LTIP awards and the Committee has the means to apply discretion and judgement to vesting outcomes.

 → Proportionality and fairness of total remuneration delivered should fairly reflect Company and individual performance.

Advisers to the Remuneration Committee
During FY20, the Committee received independent advice from Deloitte LLP in relation to the Committee’s consideration of matters relating 
to Directors’ remuneration. Deloitte’s fees, including VAT, for this advice during the year were £31,380 (FY19: £23,040), charged on a time and 
disbursements basis or fixed fee depending on the nature of the project. Deloitte also provided advice to the Company during the year in relation to 
share plans. Deloitte is a founder member of the Remuneration Consultants Group and as such voluntarily operates under its Code of Conduct in 
relation to executive remuneration in the UK. The Remuneration Committee is satisfied that all advice received was objective and independent.

Approval
This Report was approved by the Board on 28 April 2021 and signed on its behalf by:

Amanda Burton 
Chair of the Remuneration Committee

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 202070

Directors’ Report and Other Statutory Disclosures

The table below details where certain other information, forming part 
of the Directors’ Report, can be found within this Annual Report:

Information

Dividends

Location within Annual Report

Chairman’s Statement (page 10)

Directors’ powers

Directors’ indemnities

Page 70

Page 70

Statement on disclosure  
of information to the auditor

Corporate Governance (page 56)

Greenhouse gas emissions

ESG section (pages 41 and 43)

Political donations and 
expenditure

Financial instruments

Events and developments 
impacting the Company

Acquisition of own shares

Equality and diversity

Page 70

Page 70

Page 70

Page 70

Page 70

Employee engagement

Pages 42 and 45

Impact of change of control/
takeover bid

Page 71

Directors’ interests

Share capital

Directors’ Remuneration Report 
(page 65)

Note 23 to the Financial 
Statements (page 118)

Restrictions on share transfers

Page 71

Significant shareholders

Relations with shareholders 
(page 56)

Shares related to employee 
share schemes

Page 71

Voting rights and restrictions

Page 71

Agreements between holders  
of securities

Appointment and replacement 
of Directors

Page 71

Page 71

Amendments to the Company’s 
Articles of Association

Page 72

Matters of strategic importance

Pages 18 to 19 

Directors’ powers
At the AGM to be held on 30 June 2021, shareholders will be asked to 
renew the Directors’ power to allot shares, grant rights to subscribe for or 
convert any security into shares or buy back shares in the Company and 
to renew the disapplication of pre-emption rights.

Directors’ indemnities
In addition to the indemnity provisions in their Articles of Association, 
the Company and other Group companies have entered into a direct 
indemnity agreement with each of the Directors and certain other 
officers or senior employees of the Group. These indemnities constitute 
qualifying indemnities for the purposes of the Companies Act 2006 (the 
Act) and remain in force at the date of approval of this Report without 
any payment having been made under them. The Company maintains 
Directors’ and officers’ liability insurance which gives appropriate cover 
for legal action brought against its Directors.

Political donations and expenditure
At the AGM held on 25 June 2020, the Company and its subsidiaries 
were authorised to make certain political donations or incur political 
expenditure. No political expenditure was made by the Company or its 
subsidiaries during the FY20 year (FY19: £nil).

Financial instruments
Information on the Group’s financial risk management objectives and 
policies and the exposure of the Group to market risk, credit risk, liquidity 
risk and cash flow risk is provided in note 26 of the Financial Statements 
on pages 120 and 121.

Events and developments impacting the Company 
The likely future developments of the Company and Group are 
referred to in the Chief Executive Officer’s Review on page 17 in the 
Strategic Report. 

Acquisition of own shares
At the AGM held on 25 June 2020, the Company was authorised to 
make market purchases of up to 17,020,714 of its ordinary shares. 
The Company has made no purchases of its own ordinary shares 
pursuant to this authority. This authority expires at the close of the 
2021 AGM. A special resolution will be proposed at this year’s AGM to 
authorise the Company to make market purchases of up to 69,647,764 
ordinary shares.

Equality and diversity
The Group is committed to attracting, engaging and developing a 
diverse workforce with a view to reflecting the communities it serves. 
Promoting an understanding and awareness of diversity and having 
respect for all is a foundation in its training and development material. 

We encourage colleagues to reach their full potential through open 
dialogue to calibrate performance and agree development needs. 
Training is based on colleagues’ individual development needs and 
the requirements of the role. 

The Group’s policy is to recruit and promote based on an individual’s 
skills, qualifications and experience. No candidate, whether internal or 
external, will be discriminated against in respect of age, gender, sexual 
orientation, disability, race, religion, or beliefs, or on any other criteria 
unrelated to an individual’s ability to perform in a role. 

If an employee becomes disabled during employment, the Group 
makes every effort to enable them to continue in employment by making 
reasonable adjustments in the workplace and where necessary providing 
retraining for alternative work and career development opportunities.

The Group will not include any discriminatory or subjective criteria in job 
descriptions or job advertisements. All recruitment will be made solely on 
the basis of competence, experience and skill. Where an applicant has a 
disability, consideration will be given as to whether any adjustments can 
be made to accommodate individual requirements.

Corporate GovernanceHSS Hire Group plc Annual Report and Financial Statements 202071

Employee engagement
The Company is committed to communicating and engaging with 
colleagues and uses a variety of channels to do so.

Full details of our colleague and stakeholder engagement activities are 
included in the Strategic Report, on pages 44 to 47.

Impact of change of control/takeover bid
There are no agreements between the Company and its Directors or 
employees providing for compensation for loss of office or employment 
(whether through resignation, purported redundancy or otherwise) that 
occurs because of a change of control/takeover bid.

A number of the Group’s funding agreements contain change of control 
provisions. These are summarised in the table below:

Funding agreement

Summary of change of control provision

Senior finance 
facility

Following a change of control the Group would be 
required to offer to repay the outstanding sums 
including an amount to cover accrued and unpaid 
interest and a make whole premium which would 
be dependent on the remaining term.

Revolving credit 
facility

Following a change of control all outstanding 
amounts, together with accrued interest, would 
become immediately due and payable.

Finance leases  
(from various 
finance providers)

Certain of the Group’s (pre-IFRS16) finance leases 
have conditions where a change of control could 
lead to early repayment.

In addition, there are a number of commercial agreements which either 
the Company or a subsidiary of the Company is party to which are 
terminable upon a change in control of the Company or the Group 
following a takeover. None of these are deemed to be significant in terms 
of their potential impact on the business of the Group as a whole. On a 
change of control, options and awards granted to senior managers 
under the Company’s share plans may vest and become exercisable, 
subject to the extent to which any applicable performance conditions 
have been met at that time.

Restrictions on share transfers
Certificated shares
The Board may, in its absolute discretion, refuse to register the transfer 
of a certificated share which is not a fully paid share, provided that 
the refusal does not prevent dealings in shares in the Company from 
taking place on an open and proper basis. The Board may also refuse 
to register the transfer of a certificated share unless the instrument of 
transfer is (i) lodged, duly stamped (if stampable), at the office or at 
another place appointed by the Board accompanied by the certificate 
for the share to which it relates and such other evidence as the Board 
may reasonably require to show the right of the transferor to make the 
transfer; (ii) is in respect of one class of share only; and (iii) is in favour of 
not more than four transferees.

Uncertificated shares
Subject to the provisions of the Uncertificated Securities Regulations 
2001, the Board may permit the holding of shares in any class of shares 
in uncertificated form and the transfer of title to shares in that class by 
means of a relevant system and may determine that any class of shares 
shall cease to be a participating security.

Shares related to employee share schemes
No shares have been issued in relation to employee share schemes, 
although options have been issued under the senior management long-
term incentive schemes (as detailed earlier).

Voting rights and restrictions
Subject to the rights or restrictions set out below or detailed in the Notice 
of AGM, on a show of hands every member who is present in person 
shall have one vote and on a poll every member present in person or by 
proxy shall have one vote for every share of which he is the holder.

No member shall be entitled to vote at any general meeting in respect 
of a share unless all monies presently payable by him in respect of that 
share have been paid.

If at any time the Board is satisfied that any member, or any other person 
appearing to be interested in shares held by such member, has been 
duly served with a notice under Section 793 of the Act and is in default 
for the prescribed period in supplying to the Company the information 
thereby required, or, in purported compliance with such a notice, has 
made a statement which is false or inadequate in a material respect, 
then the Board may, in its absolute discretion at any time thereafter by 
notice to such member, direct that, in respect of the shares in relation to 
which the default occurred, the member shall not be entitled to attend or 
vote either personally or by proxy at a general meeting or at a separate 
meeting of the holders of that class of shares or on a poll.

The Notice of AGM specifies deadlines for exercising voting rights and 
appointing a proxy or proxies to vote in relation to resolutions to be 
passed at the AGM. All proxy votes are counted and the numbers for, 
against or withheld in relation to each resolution are announced at the 
AGM and published on the Company’s website after the meeting.

Under the Financial Conduct Authority (FCA) rules, the election or re-
election by the shareholders of an Independent Non-Executive Director 
must be approved by an ordinary resolution of the shareholders and 
separately approved by those shareholders who are not controlling 
shareholders (the independent shareholders). 

As a result, by virtue of Exponent’s 33.84% shareholding in the 
Company, any votes by Exponent on any resolutions relating to the 
election or re-election of Independent Non-Executive Director(s) will 
not be counted for the purposes of approving those resolutions.

Agreements between holders of securities
Ravensworth and Exponent have entered into an agreement providing 
that Ravensworth may require Exponent to exercise the voting rights 
attaching to certain of its shares in such a way that Ravensworth 
is able to vote 25.1% of the Company’s total issued share capital, 
notwithstanding that Ravensworth holds less than 25.1% of the 
Company’s total issued share capital. This arrangement will terminate 
in the event that Ravensworth (or its parent entity or certain other 
associated entities): (a) holds 25.1% or more of the Company’s issued 
share capital; (b) disposes of any shares in the Company; or (c) has 
its shareholding as at 8 December 2020 diluted by four percentage 
points or more as a result of future issues of shares by the Company. 
These arrangements do not affect the economic (or any other) rights 
attaching to Exponent’s shareholding in the Company.

The Company is not aware of any other agreements between holders 
of securities that may result in restrictions on the transfer of securities 
or on voting rights.

Appointment and replacement of Directors
Unless otherwise determined by ordinary resolution, the number 
of Directors shall be not less than two but shall not be subject to 
any maximum in number. Directors may be appointed by ordinary 
resolution of shareholders or by the Board.

Under the Relationship Agreement, Exponent is able to appoint a 
Non-Executive Director to the Board for so long as the Exponent 
Shareholders are entitled to exercise or to control the exercise of 
10% or more of the votes able to be cast on all or substantially all 
matters at general meetings of the Company. Mr Sweet-Escott is the 
current appointee. In addition, in accordance with the Relationship 

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 202072

Directors’ Report and Other Statutory Disclosures continued

Agreement, Exponent has appointed an observer to attend Board 
meetings. Following completion of the capital raise in December 2020, 
Ravensworth International Limited has the right to appoint an observer 
to the Board, who can attend but not vote. This right will continue for so 
long as Ravensworth owns or controls 20% or more of the issued share 
capital of the Company.

At every AGM all Directors at the date of the Notice of AGM shall retire 
from office and resolutions for the re-appointment of those Directors who 
wish to be re-appointed shall be put to the meeting. All appointments 
are subject to the Company’s Articles of Association and the annual 
re-election by shareholders.

The Company may remove any Director from office, and appoint 
another person in place of a Director removed from office, both by 
ordinary resolution. 

A person ceases to be a Director as soon as:

 → he/she ceases to be a Director by virtue of any provision of the Act 

or is prohibited from being a Director by law;

 → he/she is subject to a bankruptcy order or compounds with his/her 

creditors generally;

 → he/she becomes physically or mentally incapable of acting as a 

Director and may remain so for more than three months;

 → he/she resigns or retires;

 → he/she is absent for more than six consecutive months without 

permission of the Board from meetings of the Board held during that 
period and the Board resolves that his/her office be vacated; or

 → he/she receives notice signed by not less than three-quarters of the 
other Directors stating that that person should cease to be a Director.

Amendments to the Company’s Articles of Association
The Company’s Articles of Association may only be amended by the 
passing of a special resolution at a general meeting of shareholders.

Disclosures required by Listing Rule 9.8
Listing Rule 9.8 requires that certain information is disclosed within the 
Annual Report. The table below sets out the required information and its 
location within this document, where applicable. 

Listing Rule

Information

Location

LR 9.8.4(R)(4)

Long-term incentive 
schemes

Directors’ Remuneration 
Report (pages 61 to 70)

LR 9.8.4(R)(14)

Agreement with 
controlling shareholders

Page 72 (see below)

No further LR 9.8.4 disclosures are required.

As required by LR 9.2.2ADR the Company has entered into a 
Relationship Agreement with Exponent (see page 52 for further details 
on this agreement). The Board of Directors confirms that:

 → the Company has complied with the independence provisions 

included in this Relationship Agreement;

 → so far as the Company is aware, Exponent and its associates have 
complied with the independence provisions included within the 
Relationship Agreement; and

 → so far as the Company is aware, Exponent has complied with the 

procurement obligation included within the Relationship Agreement.

This Statement in respect of LR 9.8.4R(14) was approved by the Board 
of Directors on 28 April 2021.

Approval of the Directors’ Report
The Directors’ Report on pages 70 to 72 was approved by the Board 
of Directors on 28 April 2021 and is signed on its behalf by:

Steve Ashmore
Director 

28 April 2021

Corporate GovernanceHSS Hire Group plc Annual Report and Financial Statements 2020Directors’ Responsibility Statement

73

Directors’ responsibilities pursuant to Disclosure and 
Transparency Rule around Periodic Financial Reporting (DTR4)
Each of the Directors, whose names and functions are detailed on pages 
50 and 51, confirms that to the best of his or her knowledge:

 → the Group Financial Statements have been prepared in accordance 

with IFRSs as adopted by the European Union and Article 4 of the IAS 
Regulation and give a true and fair view of the assets, liabilities, 
financial position and profit and loss of the Group; and 

 → the Annual Report includes a fair review of the development and 

performance of the business and the financial position of the Group 
and the parent Company, together with a description or the principal 
risks and uncertainties that they face. 

This Responsibility Statement was approved by the Board of Directors 
on 28 April 2021 and is signed on its behalf by:

Steve Ashmore
Director 

28 April 2021

The Directors are responsible for preparing the Annual Report and the 
Financial Statements in accordance with applicable law and regulations.

Company law requires the Directors to prepare Financial Statements 
for each financial year. Under that law the Directors are required to 
prepare the Group Financial Statements in accordance with International 
Financial Reporting Standards (IFRSs) as adopted by the EU and Article 
4 of the International Accounting Standards (IAS) Regulation and have 
elected to prepare the Company Financial Statements in accordance 
with United Kingdom Generally Accepted Accounting Practice (United 
Kingdom Accounting standards and applicable law). Under company 
law the Directors must not approve the Financial Statements unless 
they are satisfied that they give a true and fair view of the state of affairs 
of the Group and Company and of the profit or loss for the Group for 
that period.

In preparing the Financial Statements, the Directors are required to:

 → select suitable accounting policies and then apply them consistently; 

 → make judgements and accounting estimates that are reasonable and 

prudent; 

 → state whether IFRSs as adopted by the EU have been followed, 

subject to any material departures disclosed and explained in the 
Financial Statements; 

 → prepare the Financial Statements on the going concern basis unless it 
is inappropriate to presume that the Group or parent Company will 
continue in business; and 

 → prepare a Directors’ Report, a Strategic Report and a Directors’ 

Remuneration Report which comply with the requirements of the 
Companies Act 2006.

The Directors are responsible for keeping adequate accounting records 
that are sufficient to show and explain the Company’s transactions and 
disclose with reasonable accuracy at any time the financial position of 
the Company and enable them to ensure that the Financial Statements 
comply with the Companies Act 2006 and, as regards the Group 
Financial Statements, Article 4 of the IAS Regulation. They are also 
responsible for safeguarding the assets of the Company and hence for 
taking reasonable steps for the prevention and detection of fraud and 
other irregularities.

The Directors are responsible for ensuring the Annual Report 
and the Financial Statements are made available on a website. 
Financial Statements are published on the Company’s website in 
accordance with legislation in the UK governing the preparation and 
dissemination of Financial Statements, which may vary from legislation 
in other jurisdictions. The maintenance and integrity of the Company’s 
website is the responsibility of the Directors. The Directors’ responsibility 
also extends to the ongoing integrity of the Financial Statements 
contained therein.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 202074

Independent Auditor’s Report  
to the members of HSS Hire Group plc

Opinion on the financial statements
In our opinion:

 → the financial statements give a true and fair view of the state of the Group’s and of the Parent Company’s affairs as at 26 December 2020 and of 

the Group’s loss for the year then ended;

 → the Group financial statements have been properly prepared in accordance with international accounting standards in conformity with the 

requirements of the Companies Act 2006;

 → the Parent Company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted Accounting 

Practice; and

 → the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

We have audited the financial statements of HSS Hire Group plc (the ‘Parent Company’) and its subsidiaries (the ‘Group’) for the year ended 
26 December 2020 which comprise the Consolidated income statement, the Consolidated statement of comprehensive income, the Consolidated 
and Company statement of financial position, the Consolidated and Company statement of changes in equity, the Consolidated statement of cash 
flows and notes to the financial statements, including a summary of significant accounting policies. 

The financial reporting framework that has been applied in the preparation of the Group financial statements is applicable law and international 
accounting standards in conformity with the requirements of the Companies Act 2006. The financial reporting framework that has been applied in the 
preparation of the Parent Company financial statements is applicable law and United Kingdom Accounting Standards, including Financial Reporting 
Standard 101 Reduced Disclosure Framework (United Kingdom Generally Accepted Accounting Practice).

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those 
standards are further described in the Auditor’s responsibilities for the audit of the financial statements section of our report. We believe that the audit 
evidence we have obtained is sufficient and appropriate to provide a basis for our opinion. 

Independence
We remain independent of the Group and the Parent Company in accordance with the ethical requirements that are relevant to our audit of the 
financial statements in the UK, including the FRC’s Ethical Standard as applied to listed entities, and we have fulfilled our other ethical responsibilities 
in accordance with these requirements. 

Conclusions relating to going concern
In auditing the financial statements, we have concluded that the Directors’ use of the going concern basis of accounting in the preparation of the 
financial statements is appropriate. Our evaluation of the Directors’ assessment of the Group and the Parent Company’s ability to continue to adopt 
the going concern basis of accounting included:

 → Review of the internal forecasting process to confirm the projections are prepared by appropriate personnel that are aware of the detailed figures in 

the forecast but also have a high level understanding of the entity’s market, strategy and profile in the customer base.

 → Review of the forecasts prepared by management and challenge of the key assumptions against prior year and our knowledge of the business.

 → Challenge of management’s assessment of reasonably possible scenarios.

 → Review of management’s reverse stress test, including challenge of assumptions used, to analyse the levels of revenue reduction that could be 

sustained without breaching banking covenants. 

 → Consideration of the adequacy of the disclosures in the financial statements against the requirements of the accounting standards and 

consistency of the disclosure against the forecasts and stress test scenario.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or 
collectively, may cast significant doubt on the Group and the Parent Company’s ability to continue as a going concern for a period of at least twelve 
months from when the financial statements are authorised for issue. 

Our responsibilities and the responsibilities of the Directors with respect to going concern are described in the relevant sections of this report.

Overview

Coverage1

Key audit matters

94% (2019: 95%) of Group profit before tax
94% (2019: 95%) of Group revenue
96% (2019: 91%) of Group total assets

Hire stock and renovation costs
Carrying value of goodwill and other intangible assets
Leases – IFRS 16
Onerous lease provisions
Revenue recognition

2020






2019






Onerous lease provisions are no longer considered to be a separate Key Audit Matter as this is now included within 
accounting for leases under IFRS 16.

Materiality

Group financial statements as a whole

£0.9m (2019: £1m) based on approximately 4% (2019: 4%) of adjusted EBITA.

1  These are areas which have been subject to a full scope audit by the group engagement team.

Financial StatementsHSS Hire Group plc Annual Report and Financial Statements 202075

An overview of the scope of our audit
Our Group audit was scoped by obtaining an understanding of the Group and its environment, including the Group’s system of internal control, and 
assessing the risks of material misstatement in the financial statements. We also addressed the risk of management override of internal controls, 
including assessing whether there was evidence of bias by the Directors that may have represented a risk of material misstatement.

We identified six reporting units which, in our view required an audit of their complete financial information due to their size or risk characteristics and 
were therefore considered to be significant components.

All audit work on the six units was performed by the Group engagement team. Our work on the other components of the Group comprised analytical 
procedures and certain tests of detail. This gave us the evidence we needed for our opinion on the Group Financial Statements.

Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial statements of the 
current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) that we identified, including 
those which had the greatest effect on: the overall audit strategy, the allocation of resources in the audit, and directing the efforts of the engagement 
team. These matters were addressed in the context of our audit of the financial statements as a whole, and in forming our opinion thereon, and we do 
not provide a separate opinion on these matters.

Key audit matter

Hire stock  
and renovation 
work
Refer to  
page 59 (Audit 
Committee 
Report),  
pages 92-93 
(accounting 
policy) and 
pages 110-111 
(financial 
disclosures).

Hire stock represents over 1 million 
items which have a high frequency 
of movement in individual assets 
through asset purchases, hires, 
disposals and transfers around 
the branch network. 

Judgement is required in ensuring 
that depreciation charges are 
accurately calculated, having 
regard to economic useful lives and 
residual values, together with the 
impact of renovation work 
undertaken on specific classes 
of assets.

Therefore we consider accounting 
for hire stock, including renovation 
costs, to be a key audit matter.

How the scope of our audit addressed the key audit matter

We sample tested the operating effectiveness of key controls in respect of the existence 
and value of hire stock, including the authorisation of additions and the use of unique asset 
identification numbers for certain assets.

We carried out data testing of the reconciliation of the fixed asset registers to the 
accounting records.

We attended a sample of the hire stock asset counts to test the effectiveness of controls 
and performed test counts ourselves in order to ensure the accuracy of the counting 
performed, and therefore the existence of assets. We also tested that the records from the 
counts had been used to update both the fixed asset register and the accounting ledgers. 

We further agreed the existence of a sample of assets with reference to their continuing 
hire.

We selected a sample of assets acquired in the year and agreed the amounts recorded on 
the fixed asset registers to invoices.

For a sample of items we recalculated the depreciation, additions and disposals in the fixed 
asset registers for the current year, and reconciled this to the charge included in the 
accounting ledgers.

We reviewed for the principal asset classes the useful economic lives and residual values 
applied by management by reference to historic data, historic disposal values and the 
group’s industry peers.

We agreed, on a sample basis, the capitalisation of the renovation work undertaken to 
supporting documentation and tested on sample basis that the capitalisation was 
appropriate with reference to the underlying asset.

Key observations
We noted no material exceptions relating to the accounting for hire stock thorough 
performing these procedures.

Carrying value 
of goodwill  
and other 
intangible 
assets
Refer to  
page 59 (Audit 
Committee 
Report),  
pages 92-93 
(accounting 
policy) and 
pages 108-109 
(financial 
disclosures).

Management performs an annual 
impairment review of goodwill, 
which also covers the carrying 
value of other intangible assets.

For each of the key inputs to the impairment model we reviewed management’s 
assumptions by reference to Board approved budgets, historical trends (including impact 
of, and recovery from, the first lockdown of theCovid-19 pandemic), and reviewed the 
sensitivity analysis performed. 

The annual impairment review 
relies on significant estimation and 
judgement in selection of the key 
inputs which can have a significant 
impact on the calculated net 
present value for each Cash 
Generating Unit (CGU).

No impairment charge has been 
recognised.

There is a risk that the estimates and 
judgements used in the impairment 
review for each CGU, which include 
areas such as forecast cash flows, 
discount rates, and growth rates are 
inappropriate and that an 
impairment charge may be required.

We obtained explanations and, where appropriate, support from management on their 
forecasts for revenue, costs and EBITDA in the impairment model. 

We utilised our own valuation specialists, particularly around the mechanics of the 
modelling and appropriateness of the discount rates used by the directors, comparing this 
against the cost of capital for the Group and other comparable companies in the industry.

We evaluated the adequacy of the Group’s disclosures in respect of the impairment 
testing, the inputs used and the sensitivity of the outcomes of the assessment to changes 
in key assumptions to validate that these adequately reflected the inherent risks in the 
valuations.

Key observations
Based on the evidence obtained we did not identify any indications that the estimates and 
judgements made by management in the calculation of value in use were inappropriate.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 202076

Independent Auditor’s Report  
Independent Auditor’s Report  
to the members of HSS Hire Group plc continued
to the members of HSS Hire Group plc

Key audit matter

Leases –  
IFRS 16
Refer to  
page 59 (Audit 
Committee 
Report), pages 
96 (accounting 
policies) and 
pages 87-90, 
111 & 114-115 
(financial 
disclosures).

Revenue 
recognition
Refer to  
page 59 (Audit 
Committee 
Report), page 
91 (accounting 
policies) and 
pages 98-100 
(financial 
disclosures).

IFRS 16 was adopted by the Group 
from 29 December 2019.

We utilised our own modelling specialists to recalculate the right of use assets and lease 
liabilities recognised on transition for all leases held within the leases database.

How the scope of our audit addressed the key audit matter

Given the complexities of both the 
new standard, and the Group’s 
portfolio of leases, there is a risk 
that Right of Use assets and lease 
liabilities calculated by 
management are incorrect.

There is also a risk that, due to the 
complexities of the portfolio, with 
c.1,800 leases being held, that the 
impact of movements within the 
year (including remeasurements, 
additions, disposals, impairments, 
depreciation, interest and 
payments) are calculated 
incorrectly.

Therefore we consider accounting 
for leases under IFRS 16 to be a 
key audit matter.

There is a risk that revenue is 
incorrectly calculated or recorded 
in the wrong period.

Revenue is accrued in the financial 
statements for hire equipment out 
on hire over the year end. There is 
a risk that accrued revenue may be 
incorrectly calculated.

There is also a risk that rebates 
payable to customers may be 
omitted or incorrectly calculated, 
and that credit note provisions may 
be incorrectly calculated.

In view of the potential for error or 
for management override of 
controls we consider this to be an 
area in which there is a significant 
risk of material misstatement in the 
financial statements. 

Therefore we consider revenue 
recognition to be a key audit matter.

We carried out sample testing of the lease data used by the modelling specialist by testing 
a sample of each type of lease back to signed lease documents.

We assessed completeness of the lease data through viewing leased assets during 
inventory counts and ensuring they were included in the data appropriately.

We utilised our valuations specialists to assess the incremental borrowing rates used by 
management.

On transition we reviewed the onerous lease provision for rents brought forward and 
ensured this had been appropriately and accurately offset against the right of use assets.

For a sample of each of the categories of movements recognised in the year since the 
transition date, we discussed the movement with management and recalculated the 
movement for each sample based on updated lease documentation and by taking 
account of modifications to IFRS 16 as a result of the Covid-19 pandemic.

We ensured that right of use assets for properties that were included within the strategic 
restructuring programme have been fully impaired during the year.

We assessed and evaluated the adequacy of the Group’s disclosures of the impact of the 
transition to IFRS 16 as well of the positions held as at the balance sheet date.

Our review of the disclosures included recalculating management’s reconciliation from the 
prior year lease commitment note to the lease liability on transition and investigated 
material reconciling items to ensure they were appropriate.

Key observations
Through performing these procedures, we did not note any material exceptions related to 
accounting for leases under IFRS 16.

Our audit work in respect of this area included the identification and testing of the operating 
effectiveness of key controls over revenue recognition. In respect of the front of house 
systems, we performed a reconciliation of revenue, including accrued revenue and 
rebates, between that system and the accounting records.

We obtained the calculations of accrued revenue at the year end and the underlying data, 
and we recalculated a sample included in accrued revenue. For a sample of items we 
checked that there was a subsequent invoice to a third party and that the revenue 
recognition criteria used are in accordance with the stated accounting policy.

We tested the calculation of rebates payable for a sample of customers by reference to 
sales data and the underlying agreements, compared rebates by customer against those 
payable in previous years and investigated the reasons for significant variances. 

We tested the calculation of the credit note provision and associated assumptions. A 
review of post year end credit notes was also performed in order to assess the adequacy 
of the provision. 

Key observations
We noted no material revenue recognition exceptions through performing these 
procedures.

Our application of materiality
We apply the concept of materiality both in planning and performing our audit, and in evaluating the effect of misstatements. We consider materiality 
to be the magnitude by which misstatements, including omissions, could influence the economic decisions of reasonable users that are taken on the 
basis of the financial statements. 

In order to reduce to an appropriately low level the probability that any misstatements exceed materiality, we use a lower materiality level, performance 
materiality, to determine the extent of testing needed. Importantly, misstatements below these levels will not necessarily be evaluated as immaterial as 
we also take account of the nature of identified misstatements, and the particular circumstances of their occurrence, when evaluating their effect on 
the financial statements as a whole. 

Financial StatementsHSS Hire Group plc Annual Report and Financial Statements 202077

Based on our professional judgement, we determined materiality for the financial statements as a whole and performance materiality as follows:

Materiality

Basis for determining 
materiality

Rationale for the 
benchmark applied

Group financial statements

Parent company financial statements

2020
£m

0.9

2019
£m

1.0

2020
£m

0.8

2019
£m

0.9

Approximately 4% of adjusted EBITA

90% of Group materiality

We considered adjusted EBITA to be the most appropriate 
measure for the basis of materiality given it is a key 
performance indicator for the group. Adjustments are 
included on the Consolidated Income Statement and 
detailed in notes 7 and 14 to the financial statements.

Adjusted measures have been used as we believe this more 
appropriately reflects the Group’s underlying performance.

We used our judgement to allocate materiality, 
including taking account of aggregation risk.

Performance materiality

60% of materiality.

Basis for determining 
performance materiality

We considered a number of factors including the expected total value of known and likely misstatements  
(based on past experience and other factors) and management’s attitude towards proposed adjustments.

Component materiality
We set materiality for each component of the Group based on a percentage of between 15% and 90% of Group materiality dependent on the size 
and our assessment of the risk of material misstatement of that component. Component materiality ranged from £0.1m to £0.8m. In the audit of each 
component, we further applied performance materiality levels of 60% of the component materiality to our testing to ensure that the risk of errors 
exceeding component materiality was appropriately mitigated.

Reporting threshold 
We agreed with the Audit Committee that we would report to them all individual audit differences in excess of £27k (2019:£40k). We also agreed to 
report differences below this threshold that, in our view, warranted reporting on qualitative grounds.

Other information
The directors are responsible for the other information. The other information comprises the information included in the Annual Report other than 
the financial statements and our auditor’s report thereon. Our opinion on the financial statements does not cover the other information and, except 
to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. Our responsibility is to read the 
other information and, in doing so, consider whether the other information is materially inconsistent with the financial statements or our knowledge 
obtained in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material 
misstatements, we are required to determine whether this gives rise to a material misstatement in the financial statements themselves. If, based on the 
work we have performed, we conclude that there is a material misstatement of this other information, we are required to report that fact.

We have nothing to report in this regard.

Other Companies Act 2006 reporting
Based on the responsibilities described below and our work performed during the course of the audit, we are required by the Companies Act 2006 
and ISAs (UK) to report on certain opinions and matters as described below. 

Strategic report and 
Directors’ report 

In our opinion, based on the work undertaken in the course of the audit:

 → the information given in the Strategic report and the Directors’ report for the financial year for which the financial 

statements are prepared is consistent with the financial statements; and

 → the Strategic report and the Directors’ report have been prepared in accordance with applicable legal requirements.

In the light of the knowledge and understanding of the Group and Parent Company and its environment obtained in the 
course of the audit, we have not identified material misstatements in the strategic report or the Directors’ report.

Matters on which we 
are required to report 
by exception

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to 
report to you if, in our opinion:

 → adequate accounting records have not been kept by the Parent Company, or returns adequate for our audit have not 

been received from branches not visited by us; or

 → the Parent Company financial statements are not in agreement with the accounting records and returns; or
 → certain disclosures of Directors’ remuneration specified by law are not made; or
 → we have not received all the information and explanations we require for our audit.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 202078

Independent Auditor’s Report  
to the members of HSS Hire Group plc continued

Responsibilities of Directors
As explained more fully in the Directors’ Responsibility Statement, the Directors are responsible for the preparation of the financial statements and for 
being satisfied that they give a true and fair view, and for such internal control as the Directors determine is necessary to enable the preparation of 
financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the Directors are responsible for assessing the Group’s and the Parent Company’s ability to continue as a going 
concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the Directors either 
intend to liquidate the Group or the Parent Company or to cease operations, or have no realistic alternative but to do so.

Auditor’s responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether 
due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a 
guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise 
from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic 
decisions of users taken on the basis of these financial statements.

Extent to which the audit was capable of detecting irregularities, including fraud
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our responsibilities, 
outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our procedures are capable of 
detecting irregularities, including fraud is detailed below:

We gained an understanding of the legal and regulatory framework applicable to the Group and the industry in which it operates, and considered the 
risk of acts by the Group that were contrary to applicable laws and regulations, including fraud.

We considered the processes and controls that the Group has established to address risks identified, or that otherwise prevent, deter and detect 
fraud and potential breaches of applicable laws and regulations; and how management monitors those processes and controls. Our audit planning 
identified fraud risks in relation to management override, revenue recognition, hire stock and exceptional items. (Revenue recognition and hire stock 
have been assessed as Key Audit Matters above). Fraud risks were communicated to all members of the audit team during both the planning and 
execution of the audit. 

We designed our audit procedures to detect irregularities, including fraud. Our procedures included journal entry testing, with a focus on large or 
unusual transactions based on our knowledge and understanding of the business; enquiries with Group management; and focussed testing on 
specifically identified audit risks, including those referred to in the Key Audit Matters section above. We focused on laws and regulations that could 
give rise to a material misstatement in the financial statements, including, but not limited to, the Companies Act 2006, International Financial Reporting 
Standards and tax legislation.

Our audit procedures were designed to respond to risks of material misstatement in the financial statements, recognising that the risk of not detecting 
a material misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve deliberate concealment 
by, for example, forgery, misrepresentations or through collusion. There are inherent limitations in the audit procedures performed and the further 
removed non-compliance with laws and regulations is from the events and transactions reflected in the financial statements, the less likely we are to 
become aware of it.

A further description of our responsibilities is available on the Financial Reporting Council’s website at: www.frc.org.uk/auditorsresponsibilities. 
This description forms part of our auditor’s report.

Use of our report
This report is made solely to the Parent Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. 
Our audit work has been undertaken so that we might state to the Parent Company’s members those matters we are required to state to them in an 
auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the 
Parent Company and the Parent Company’s members as a body, for our audit work, for this report, or for the opinions we have formed.

Sophia Michael (Senior Statutory Auditor)
For and on behalf of BDO LLP, Statutory Auditor 
London 
UK

28 April 2021

BDO LLP is a limited liability partnership registered in England and Wales (with registered number OC305127).

Financial StatementsHSS Hire Group plc Annual Report and Financial Statements 2020Consolidated Income Statement
For the year ended 26 December 2020

Revenue 

Cost of sales

Gross profit

Distribution costs

Administrative expenses

Other operating income

Adjusted EBITDA

Less: Depreciation

Adjusted EBITA

Less: Exceptional items (non-finance)

Less: Amortisation

Operating profit

Finance expense

Adjusted (loss)/profit before tax

Less: Exceptional items (non-finance)

Less: Exceptional items (finance)

Less: Amortisation

Loss before tax

Income tax charge

Loss from continuing operations

Profit on disposal of discontinued operations 

Profit from discontinued operations, net of tax

(Loss)/profit for the financial period

(Loss)/profit per share (pence)

Continuing operations

Basic and diluted loss per share

Adjusted basic (loss)/earnings per share1

Adjusted diluted (loss)/earnings per share1

Continuing and discontinued operations

Basic and diluted (loss)/earnings per share

Adjusted basic (loss)/earnings per share1

Adjusted diluted (loss)/earnings per share1

79

Year ended
26 December 
2020
£000s

Year ended
28 December 
2019
£000s

269,933 

(130,434)

328,005 

(149,706)

Note

5

139,499 

178,299 

(28,072)

(33,190)

(121,743)

(128,830)

6

11,815 

542 

5, 32

9

32

7

9

8

7

7

9

12

7, 28

28

13

13

13

13

13

13

69,362 

(49,590)

19,772 

(13,076)

(5,197)

63,929 

(37,396)

26,533 

(4,094)

(5,618)

1,499

16,821 

(25,065)

(22,609)

(4,920)

(13,076)

(373)

(5,197)

(23,566)

(15)

(23,581)

–

–

(23,581)

(12.02)

(2.03)

(2.03)

(12.02)

(2.03)

(2.03)

5,806 

(4,094)

(1,882)

(5,618)

(5,788)

(436)

(6,224)

14,770 

162 

8,708 

(3.66)

2.76 

2.31 

5.12 

2.84 

2.38 

1  Adjusted (loss)/earnings per share is defined as profit before tax with amortisation and exceptional costs added back less tax at the prevailing rate of corporation 

tax divided by the weighted average number of ordinary shares.

The notes on pages 84 to 125 form part of these Financial Statements.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 2020 
 
 
 
 
 
 
 
 
 
 
 
80

Consolidated Statement of Comprehensive Income
For the year ended 26 December 2020

(Loss)/profit for the financial period

Items that may be reclassified to profit or loss:

Foreign currency translation differences arising on consolidation of foreign operations

Gains/(losses) arising on cash flow hedges

Other comprehensive gain/(loss) for the period, net of tax

Total comprehensive (loss)/profit for the period

Attributable to owners of the Company

The notes on pages 84 to 125 form part of these Financial Statements.

Year ended
26 December 
2020
£000s

Year ended
28 December 
2019
£000s

(23,581)

8,708 

617

306

923

(782)

(144)

(926)

(22,658)

7,782 

(22,658)

7,782 

Financial StatementsHSS Hire Group plc Annual Report and Financial Statements 2020 
 
 
Consolidated Statement of Financial Position
For the year ended 26 December 2020

81

ASSETS

Non-current assets

Intangible assets

Property, plant and equipment

Right of use assets

Derivative financial instruments

Current assets

Inventories

Trade and other receivables

Cash

Total assets

LIABILITIES

Current liabilities

Trade and other payables

Borrowings and finance lease liabilities

Provisions

Current tax liabilities

Non-current liabilities

Borrowings and finance lease liabilities

Provisions

Deferred tax liabilities

Total liabilities

Net assets

EQUITY

Share capital

Share premium

Warrant reserves

Merger reserve

Foreign exchange translation reserve

Cash flow hedging reserve

Retained deficit

Total equity

Year ended
26 December 
2020
£000s

Year ended
28 December 
2019
£000s

Note

14

15

16

26

17

18

19

20

21

20

21

22

23

23

24

158,498 

62,024 

89,839 

–

160,378 

101,851 

–

14 

310,361 

262,243 

3,183 

75,880 

97,573 

3,735 

88,396 

22,658 

176,636 

114,789 

486,997 

377,032 

(61,821)

(38,395)

(7,448)

(1)

(66,031)

(5,355)

(8,145)

–

(107,665)

(79,531)

(245,276)

(185,729)

(26,206)

(32,470)

(260)

(341)

(271,742)

(218,540)

(379,407)

(298,071)

107,590 

78,961 

6,965 

45,580 

2,694 

97,780 

15 

–

(45,444)

107,590 

1,702 

–

2,694 

97,780 

(602)

(306)

(22,307)

78,961 

The notes on pages 84 to 125 form part of these Financial Statements.

The Financial Statements were approved and authorised for issue by the Board of Directors on 28 April 2021 and were signed on its behalf by:

P Quested
Director

28 April 2021

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 2020 
 
 
 
 
 
 
 
82

Consolidated Statement of Changes in Equity
For the year ended 26 December 2020

Share 
capital
£000s

Share 
premium
£000s

Warrant 
reserve
£000s

Merger 
reserve
£000s

Foreign 
exchange 
translation 
reserve
£000s

Cash flow 
hedging 
reserve
£000s

Retained 
earnings/ 
(deficit)
£000s

Total 
equity
£000s

At 29 December 2019 – as previously 
presented

Implementation of IFRS 16 (note 3)

At 29 December 2019 – as restated

Loss for the period

Foreign currency translation differences arising 
on consolidation of foreign operations

Hedging of financial instruments

Total comprehensive loss for the period

Transactions with owners recorded 
directly in equity

Share issue

Share-based payment charge

1,702

–

1,702

–

–

–

–

–

–

–

–

–

–

–

5,263

45,580

–

–

2,694

97,780

(602)

(306)

(22,307)

78,961

–

–

–

–

(9)

(9)

2,694

97,780

(602)

(306)

(22,316)

78,952

–

–

–

–

–

–

–

–

–

–

–

–

–

617

–

617

–

–

15

–

–

306

306

(23,581)

(23,581)

–

–

617

306

(23,581)

(22,658)

–

–

–

–

453

50,843

453

(45,444)

107,590

At 26 December 2020

6,965

45,580

2,694

97,780

At 30 December 2018

Loss for the period

Foreign currency translation differences arising 
on consolidation of foreign operations

Hedging of financial instruments

Total comprehensive loss for the period

Transactions with owners recorded 
directly in equity

Share-based payment charge

At 28 December 2019

Share 
premium
£000s

Warrant 
reserve
£000s

Merger 
reserve
£000s

Foreign 
exchange 
translation 
reserve
£000s

Cash flow 
hedging 
reserve
£000s

Retained 
earnings
£000s

Total equity
£000s

–

–

–

–

–

–

–

2,694

97,780

180

(162)

(31,728)

70,466

–

–

–

–

–

–

–

–

–

–

2,694

97,780

–

(782)

–

(782)

–

(602)

–

–

(144)

(144)

8,708

8,708

–

–

(782)

(144)

8,708

7,782

–

713

713

(306)

(22,307)

78,961

Share 
capital
£000s

1,702

–

–

–

–

–

1,702

The notes on pages 84 to 125 form part of these Financial Statements.

Financial StatementsHSS Hire Group plc Annual Report and Financial Statements 2020Consolidated Statement of Cash Flows
For the year ended 26 December 2020

(Loss)/profit after income tax
Adjustments for:
– Tax
– Profit on disposal of discontinued operations 
– Amortisation
– Depreciation
– Accelerated depreciation relating to hire stock customer losses and hire stock write-offs
– Impairment of property, plant and equipment and right of use assets
– Disposal of sub-lease
– Disposal of intangible assets
– Loss on disposal of property, plant and equipment and right of use assets
– Lease disposals
– Rent concessions
– Share-based payment charge
– Foreign exchange loss/(gains) on operating activities
– Finance expense
Changes in working capital (excluding the effects of disposals and exchange differences on consolidation):
– Inventories
– Trade and other receivables
– Trade and other payables
– Provisions
Net cash flows from operating activities before changes in hire equipment

Purchase of hire equipment
Cash generated from operating activities
Net interest paid
Income tax repaid
Net cash generated from operating activities

Cash flows from investing activities
Proceeds on disposal of business, net of cash disposed of
Purchases of non-hire property, plant, equipment and software

Net cash (used in)/generated from investing activities

Cash flows from financing activities
Proceeds from capital raise (net of share issue costs paid)
Proceeds from borrowings (third parties)
Repayment of borrowings
Capital element of lease liability payments
Capital element of net investment in sublease receipts
Capital element of finance lease payments

Net cash received/(paid) from financing activities

Net increase in cash

Cash at the start of the year

Cash at the end of the year

The notes on pages 84 to 125 form part of these Financial Statements.

83

Year ended
26 December 
2020
£000s

Year ended
28 December 
2019
£000s

Note

(23,581)

8,708 

9
9
9
9

9
9

25

8

15

14, 15

23
20

15 
–
5,197 
44,709 
4,727 
11,557 
59 
–
2,110 
(4,012)
(996)
453 
535 
25,065 

552 
9,845 
(1,780)
(5,181)
69,274 

(13,673)
55,601
(22,052)
552 
34,101 

–
(5,814)

(5,814)

52,335 
17,200 
–
(23,263)
356
–

46,628 

436 
(14,770)
5,525 
28,750 
8,257 
363 
–
96 
576 
–
–
714 
(474)
22,609 

589 
5,863 
(4,362)
(3,718)
59,162 

(18,972)
40,190 
(18,498)
490 
22,182 

45,618 
(6,670)

38,948 

–
–
(51,018)
–
–
(7,361)

(58,379)

74,915 

2,751 

22,658 

19,907 

97,573 

22,658 

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 2020 
84

Notes to the Consolidated Financial Statements
For the year ended 26 December 2020

1.  Basis of preparation
a)  Reporting entity
The Company is a public limited company which was listed on the London Stock Exchange during the year and is incorporated under the Companies 
Act and domiciled in the United Kingdom. On 14 January 2021 the Group’s ordinary shares of 1 pence each were admitted to trading on AIM. 
Simultaneously, the admission of the ordinary shares to trading on the Main Market of London Stock Exchange plc and to the premium listing 
segment of the Official List were cancelled. The address of the Company’s registered office is Oakland House 76 Talbot Road, Manchester M16 0PQ. 
These Consolidated Financial Statements comprise the Company and its subsidiaries (the Group). 

b)  Statement of compliance
The Group Financial Statements of HSS Hire Group plc have been prepared in accordance with International Financial Reporting Standards as 
adopted by the European Union (IFRS) and the Companies Act 2006.

The Directors have taken advantage of the option within Section 390 of the Companies Act 2006 to prepare their Financial Statements up to a 
date seven days either side of the Company’s accounting reference date of 31 December, and these accounts cover the 52-week period from 
29 December 2019 to 26 December 2020 (2019: 30 December 2018 to 28 December 2019).

c)  Functional and presentational currency
These Financial Statements are presented in pounds sterling (£), which is the Group’s presentational currency. The functional currency of the parent 
and subsidiaries is pounds sterling, except for those that are incorporated in the Republic of Ireland, which have the euro as their functional currency. 
All amounts have been rounded to the nearest thousand, unless otherwise indicated.

d)  Basis of preparation
These Financial Statements have been prepared on a historical cost basis with the exception of derivative financial instruments, which are measured 
at fair value on each reporting date. The accounting policies set out below have been applied consistently to all periods presented in these 
Financial Statements.

e)  Going concern 
At 26 December 2020, the Group’s financing arrangements consisted of fully drawn senior finance and revolving credit facilities of £199.2m, an 
undrawn overdraft facility of £6.0m and finance lines to fund hire fleet capital expenditure, of which £14.7m had not been utilised. Both the senior 
finance and revolving credit facilities are subject to a net debt leverage covenant test each quarter. At the financial year end the Group had 36% 
headroom against this covenant. Subsequent to year end the Group repaid £15m of the senior finance facility and the £17.2m RCF. Cash at 
26 December 2020 was £97.6m (28 December 2019: £22.7m).

The Directors have prepared a going concern assessment covering the 12 month period from the date of signing of the Financial Statements, which 
confirms that the Group is capable of continuing to operate within its existing facilities and can meet its covenant tests during that period. The key 
assumptions on which the projections are based include an assessment of the impact of future market conditions on projected revenues and the 
capital investment required to support that level of revenue. The Group has considered the impact of continued economic uncertainty resulting from 
COVID-19 as part of its assessment.

The Group’s base case used for the going concern assessment was the Board approved budget and three year model. The budget assumes a 
continued recovery of revenue during 2021 albeit a conservative one in that it will not reach pre-COVID levels. The Group remains comfortably within 
covenant tests and maintains sufficient liquidity throughout the period modelled. In addition, the Board has considered various downside scenarios 
including a ‘reverse stress test’ case to assess the level of revenue (and ultimately EBITDA) loss the Group could sustain without breaching covenants 
or requiring additional liquidity should there be further COVID-19 lockdowns later in 2021. The reverse stress test scenario updates the base case for 
actual performance for the 14 weeks to 3 April 2021 and assumes revenue is reduced so that, expressed as a percentage of 2019 levels, it is 72% in 
Q4 2021 and 85% in Q1 2022, mirroring the revenue decline experienced by the Group during the first COVID-19 lockdown from April to September 
2020. The only mitigation applied is a c£3m reduction in capital expenditure during the same period.

In this largely unmitigated ‘reverse stress test’ scenario the Group maintains significant liquidity and meets its covenant requirements. The Directors 
consider this scenario extremely unlikely to occur given that it is worse than the industry’s current worst case expectation and the revenue profile 
seen in the second and third national lockdowns was more than 90% of 2019 levels. The Group has introduced new operating procedures, launched 
Click-and-Collect and changed its operating model, all of which have reduced physical contact with customers and allowed trading to continue. 
Similarly, customers now have established operating procedures that allow their operations to continue and Government has shown support for 
continuity in the construction sector.

Whilst the Directors consider that there is a degree of subjectivity involved in their assumptions, taking into account the adequacy of the Group’s debt 
facilities, current and future developments and the principal risks and uncertainties (see pages 32 to 35) and, after making appropriate enquiries, they 
have a reasonable expectation that the Group has adequate resources to continue in operational existence for the foreseeable future. Accordingly, 
they continue to adopt the going concern basis in preparing its Consolidated Financial Statements.

f)  Basis of consolidation
Subsidiaries are all entities over which the Company has control. The Company controls an entity when it is exposed to, or has rights to, variable 
returns from its involvement with the entity and has the ability to affect those returns through its power over the entity. Subsidiaries are fully 
consolidated from the date on which control is transferred.

Unless merger accounting has been adopted in specific circumstances, the Group applies the acquisition method to account for business 
combinations. The consideration transferred for the acquisition of a subsidiary is the fair value of the assets transferred, the liabilities incurred to former 
owners of the acquiree and the equity interests issued by the Group. The consideration transferred includes the fair value of any asset or liability 
resulting from a contingent consideration arrangement. Identifiable assets acquired and liabilities and contingent liabilities assumed in a business 
combination are measured initially at their fair values at the acquisition date. Acquisition-related costs are expensed as incurred.

Financial StatementsHSS Hire Group plc Annual Report and Financial Statements 202085

If the business combination is achieved in stages, the acquisition date carrying value of the acquirer’s previously held equity interest in the acquiree 
is re-measured to fair value at the acquisition date with any gains or losses arising from such re-measurement are recognised in the profit or loss.

Any contingent consideration is measured at fair value at the acquisition date. If the contingent consideration is classified as equity then it is not 
re-measured and settlement is accounted for within equity. Otherwise, subsequent changes in the fair value of contingent consideration are 
recognised in profit or loss.

Intercompany transactions, balances and unrealised gains on transactions between Group companies are eliminated on consolidation.

2.  Critical accounting estimates and judgements
In preparing these Financial Statements, management has made judgements, estimates and assumptions that affect the application of the 
Group’s accounting policies and the reported amount of assets, liabilities, income, expenses and other disclosures. The estimates and underlying 
assumptions are based on historical experience and various other factors that are believed to be reasonable under the circumstances. The estimates 
and underlying assumptions are reviewed on an ongoing basis. 

Changes in accounting estimates may be necessary if there are changes in the circumstances on which the estimate was based, or as a result of new 
or further information. Such changes are recognised in the year in which the estimate is revised.

Key assumptions about the future and key sources of estimation uncertainty that have a risk of causing a material adjustment to the carrying value 
of assets and liabilities over the next year are set out below.

Estimates
Useful economic life and residual value of assets
No sensitivity analysis has been given in relation to the useful economic life and residual value of assets held for hire due to the volume of the items 
involved and that mutliple systems are used by the Group to record property, plant and equipment. Instead, the Directors regularly review useful 
economic lives and residual values to ensure that the depreciation charge is appropriate. Improvements have been made with the implementation 
of a new asset management system which is in use for the 2020 financial year by the core UK hire business. The Directors expect to make further 
improvements to the recording and management of property, plant and equipment across the Group.

Useful economic life of intangible assets
The HSS brand was first established in the late 1950s, and therefore given its longevity, the Directors consider this to have an indefinite life and it is not 
amortised, but instead subjected to annual impairment testing. 

The Directors have assessed the brands of ABird and Apex and estimated that they have useful economic lives of 20 years. The Directors have 
estimated the customer relationship intangible assets recognised on the acquisition of Hero Acquisitions Limited and Apex Generators Limited as 
having useful economic lives of ten years.

Impairment of goodwill, intangible assets, property, plant and equipment and right of use assets
To assess if any impairment exists, estimates are made of the future cash flows expected to result from the use of the asset and its eventual disposal. 
Actual outcomes could vary from such estimates of discounted future cash flows. Such calculations require assumptions related to the appropriate 
discount rate, the long term growth rate and also short term performance and cash flows. The Directors consider historic performance as well as 
referencing to external information to arrive at these assumptions. Further details of the impairment reviews undertaken, assumptions and sensitivities 
are given in note 14.

Onerous property costs
Provisions have been made for onerous property costs on loss-making and non-trading stores, distribution centres and unused office space within 
the Group’s property portfolio. The assessment of whether a site is onerous is based on forecast trading performance and sub-let income over 
the length of the lease. Provisions for onerous property costs relate to the current value of contractual liabilities for future rates payments and other 
unavoidable costs. Future operating losses are not provided for. Until the implementation of IFRS 16 on 29 December 2019 (note 3), the provision 
also included amounts for future rent payments, net of future sub-let income. The carrying amount of the onerous property costs will be affected 
by changes in the discount rate, property disposals, and changes in trading performance. Further details of the assumptions and sensitivities are 
given in note 21. 

Dilapidations provisions
An amount equivalent to the provision for dilapidation is recognised as part of the cost of the related property. The timing and amounts of future cash 
flows related to lease dilapidations are subject to uncertainty. The provision recognised is based on management’s experience and understanding 
of the commercial retail property market and third party surveyors’ reports commissioned for specific properties in order to best estimate the future 
outflow of funds, requiring the exercise of judgement applied to existing facts and circumstances, which can be subject to change. The amount 
recognised is the estimated cost of dilapidations, discounted to its net present value, and since the cash outflow can take place many years in 
the future, the carrying amount of the provision is reviewed regularly and adjusted to take account of changing facts and circumstances, including 
the age and condition of the property, experience of actual spend on similar properties, third party surveyors’ reports, specific lease obligations, 
market practice generally and agreements reached with landlords in respect of a given property. Changes in the estimated timing of dilapidations 
or dilapidations cost estimates are dealt with prospectively by recording an adjustment to the provision, and a corresponding adjustment to 
property, plant and equipment. The unwinding of the discount on the dilapidations provision is included as a finance expense. Further details 
of the assumptions and sensitivities are given in note 21.

Recoverability of trade receivables 
Estimates are required in assessing the recoverability of overdue trade receivables and determining whether a provision against those receivables 
is required. The Group monitors the risk profile of debtors and makes provisions for amounts that may not be recoverable based on past default 
experience and on the Directors’ assessment of the economic environment. The recoverability of overdue receivables is considered together with 
the sales credit note provision. The Group makes provision for credit notes raised and expected to be raised after the end of the reporting period 
that relate to customer income recognised before the end of the period. The Group’s bad debt and credit note provisions are disclosed in note 18. 

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 202086

2.  Critical accounting estimates and judgements continued
Judgements
Determining whether an arrangement constitutes a lease
Any arrangement that is dependent on the use of a specific asset or assets should be accounted for as a lease. The Directors have concluded that 
none of the Group’s contracts with customers are dependent on the use of a specific asset or group of specific assets as the Group can swap hire 
stock as required to provide tool and equipment hire services to them, and therefore are not leases.

Lease term
The lease term under IFRS 16 will correspond to the duration of the contracts signed except in cases where the Group is reasonably certain that it will 
exercise contractual termination or extension options.

For property, the Group’s policy is to use the full lease term (as opposed to first exercisable break date) for trading branches, distribution centres and 
offices unless there is an intention to exit the property at the reporting date. Had lease liabilities been calculated to the first break rather than lease end 
date the transition liability would have reduced by £24m. For properties which are occupied beyond lease end date, liabilities are calculated based on 
specific extension clauses if they exist. Where they do not, the Group reviews leases at least twice annually and extends for a maximum of six months 
provided notice has not been served by the Group or relevant landlord. The increase in liabilities as a result of this judgement was less than £1m 
on transition.

Given the tenures and values involved, any similar judgements applied to vehicle and equipment leases are immaterial.

Discount rates
The Group has assessed that the interest rate implicit in the lease is not readily determinable for leases other than hire fleet financed via the lines 
agreed for that purpose with the Group’s lenders. The Group therefore uses an incremental borrowing rate for all other leases, taking advantage 
of the expedient available to apply a single rate to leases of similar characteristics.

The incremental borrowing rate in use at transition and for new leases in the period is 3.5% for vehicles and equipment and between 5.1% and 
6.0% for property leases. The discount rate selected for non-property leases is the rate at which the Group expects to finance assets of a similar 
class. For property, rates are those at which the Group might expect to borrow if acquiring an interest in property, over five- and ten-year tenures. 
These rates are adjusted upwards for properties considered to be higher risk because of geographic region or age.

Exceptional items
Exceptional items are disclosed separately in the income statement where it is necessary to do so to provide further understanding of the underlying 
financial performance of the Group. Exceptional items are items of income or expense that have been shown separately due to the significance of 
their nature or amount. Exceptional items for the year ended 26 December 2020 are listed and explained in note 7.

Notes to the Consolidated Financial Statements continuedFor the year ended 26 December 2020Financial StatementsHSS Hire Group plc Annual Report and Financial Statements 202087

3.  New accounting standards, accounting standards not yet effective and changes in accounting policy
Implementation of IFRS 16 Leases
IFRS 16 Leases is mandatory for periods beginning on or after 1 January 2019 and accordingly the Group has adopted the standard from 
29 December 2019 (the date of initial adoption or DIA). The Group worked with third party specialists to develop IFRS 16 policies along with processes 
and systems to manage their successful implementation.

Adoption of IFRS 16 has had a significant impact on the consolidated income statement and consolidated statement of financial position as set out 
in the tables below. There is no impact on the Group’s underlying cash flows.

Impact of IFRS 16 on the consolidated income statement for the year ended 26 December 2020

Revenue 

Cost of sales

Gross profit

Distribution costs

Administrative expenses

Other operating income

Adjusted EBITDA

Less: Depreciation

Adjusted EBITA

Less: Exceptional items

Less: Amortisation

Operating (loss)/profit

Net finance expense

Adjusted loss before tax

Less: Exceptional items (non-finance)

Less: Exceptional items (finance)

Less: Amortisation

Year ended 26 December 2020

Pre adoption 
of IFRS 16
£000s

269,933

(130,851)

139,082

(28,637)

(126,683)

12,726

46,977

(30,311)

16,666

(14,981)

(5,197)

IFRS 16
impact
£000s

–

417

417

565

4,940

(911)

22,385

(19,279)

3,106

1,905

–

As reported
£000s

269,933

(130,434)

139,499

(28,072)

(121,743)

11,815

69,362

(49,590)

19,772

(13,076)

(5,197)

(3,512)

5,011

1,499

(20,798)

(4,267)

(25,065)

(4,035)

(14,981)

(97)

(5,197)

(885)

1,905

(276)

–

(4,920)

(13,076)

(373)

(5,197)

(Loss)/profit before tax

(24,310)

744

(23,566)

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 2020 
88

3. 

 New accounting standards, accounting standards not yet effective and changes in accounting 
policy continued

The adoption has resulted in additional operating profit of £5.0m compared to the loss before tax that would have been reported under IAS 17. 
Administrative expenses reduced by £4.9m, the result of discounting lease liabilities with the discount unwind being reflected in net finance expense. 
Cost of sales and distribution costs reduced for the same reason (largely on vehicle leases). Other operating income decreases following adoption, 
with sub-let income reduced to only discount unwind on the net investment on sub-leases deemed to be finance leases.

The increase in net finance expense is driven by discounting as noted above, with the front-end loading of the discount resulting in an additional 
£4.3m of interest versus the equivalent operating lease cost that would have been recognised under IAS 17.

Adjusted EBITDA, which the Group reports as an additional performance measure, is significantly increased (by £22.4m) under IFRS 16 as a result 
of operating lease costs being replaced by depreciation and interest.

Under the adoption method chosen by the Group (see below) comparators are not restated.

Impact of IFRS 16 on the consolidated statement of financial position at DIA 

Intangible assets

Property, plant and equipment

Right of use assets

Derivative financial instruments

Current assets

Lease liabilities

Finance leases

Other liabilities

Provisions

Deferred tax liabilities

Net assets

29 December 2019

Pre adoption of 
IFRS 16
£000s

160,378

101,851

–

14

114,789

–

(16,583)

(240,532)

(40,615)

(341)

78,961

IFRS 16
impact
£000s

–

(29,312)

109,531

–

(1,476)

(99,309)

16,583

1,752

2,222

–

(9)

As reported
£000s

160,378

72,539

109,531

14

113,313

(99,309)

–

(238,780)

(38,393)

(341)

78,952

Right of use (ROU) assets totalling £109.5m were created on transition with £29.3m of the total being a reclassification of hire stock assets held under 
finance lease from property, plant and equipment. Lease liabilities of £99.3m were created with £16.6m being related to the transfer of finance lease 
liabilities. The difference between lease liability and asset is the impact of adjusting the ROU asset for prepayments, accruals and onerous lease 
provisions. A net investment in sub-leases, representing where the Group has sub-let excess space or properties under a finance lease, was created 
totalling £1.9m.

Reconciliation of transition date commitments under non-cancellable operating leases to opening lease liability
The table below shows a reconciliation from the total operating lease commitment as disclosed at 29 December 2019 to the total lease liabilities 
recognised in the accounts immediately after transition:

Operating lease commitments at 29 December 2019 (restated – note 27)

Finance leases for property, plant and equipment transferred from finance lease liability

Impact of discounting at the incremental borrowing rates as at 29 December 2019

Payments due for periods beyond break clauses where the Group expects not to exercise the break

Total lease liabilities recognised on 29 December 2019

29 December 
2019  
£000s

76,569

16,583

(17,969)

24,126

99,309

Notes to the Consolidated Financial Statements continuedFor the year ended 26 December 2020Financial StatementsHSS Hire Group plc Annual Report and Financial Statements 202089

3. 

 New accounting standards, accounting standards not yet effective and changes in accounting 
policy continued

Capitalisation of lease contracts
Under IFRS 16, the Group capitalises the ROU of all its qualifying property leases, vehicle leases, hire and other equipment leases previously held 
under operating leases.

The Group has applied the cumulative catch-up (modified) transition method. Under this option the Group has applied the option that calculates the 
ROU asset as equal to the lease liability for leases previously accounted for as operating leases. The comparative information has not been restated 
and continues to be reported under IAS 17 and IFRIC 4. The Group has recognised a ROU asset representing its right to use the underlying asset 
and a corresponding lease liability representing its obligation to make lease payments. The ROU asset is adjusted for any prepaid or accrued lease 
payments relating to that lease that were recognised in the statement of financial position immediately before the DIA. The Company has taken 
the practical expedient available to rely on its assessment of whether a lease is onerous by applying IAS 37 immediately before the date of initial 
application, reducing the carrying value of its ROU asset at the DIA.

Operating lease expenses are replaced by a depreciation of ROU assets expense and an interest expense as the discount applied to the Group’s 
lease liabilities unwinds.

Lease term
The lease term will correspond to the duration of the contracts signed except in cases where the Group is reasonably certain that it will exercise 
contractual termination or extension options.

For property, the Group’s policy is to use the full lease term (as opposed to first exercisable break date) for trading branches, distribution centres and 
offices unless there is an intention to exit the property early as at the reporting date. Had lease liabilities been calculated to the first break rather than 
lease end date the transition liability would have reduced by around £24m. For properties which are occupied beyond lease end date, liabilities are 
calculated based on specific extension clauses if they exist. Where they do not, the Group reviews leases at least twice annually and extends for a 
maximum of six months provided notice has not been served by the Group or relevant landlord. The increase in liabilities as a result of this judgement 
was less than £1m on transition.

Given the tenures and values involved, any similar judgements applied to vehicle and equipment leases are immaterial.

Discount rates
The Group has assessed that the interest rate implicit in the lease is not readily determinable for leases other than hire fleet financed via the lines 
agreed for that purpose with the Group’s lenders. The Group therefore uses an incremental borrowing rate for all other leases, taking advantage 
of the expedient available to apply a single rate to leases of similar characteristics.

The incremental borrowing rate in use at transition and for new leases in the period is 3.5% for vehicles and equipment and between 5.1% and 
6.0% for property leases. The discount rate selected for non-property leases is the rate at which the Group expects to finance assets of a similar 
class. For property, rates are those at which the Group might expect to borrow if acquiring an interest in property, over five- and ten-year tenures. 
These rates are adjusted upwards for properties considered to be higher risk because of geographic region or age.

Lessor accounting
The Group acts as intermediate lessor on vacant properties it sub-lets to assist in covering costs until the lease term ends or a break clause can be 
triggered. The Group has assessed whether the sub-lease is a finance or operating lease by reference to the ROU asset arising from the head lease. 
A sublease whose term covers substantially all of the remaining economic life of the head lease is accounted for as a finance lease; otherwise it is 
accounted for as an operating lease. Rental income from operating leases is recognised on a straight-line basis over the term of the relevant lease.

Amounts due from lessees under finance leases are recognised as receivables at the amount of the Group’s net investment in the leases. 
Finance lease income is allocated to accounting periods so as to reflect a constant periodic rate of return on the Group’s net investment outstanding 
in respect of the leases.

IFRS 16 and COVID-19 concessions
The Group has taken advantage of the practical expedient available under the amendment to IFRS 16. As such the Group assessed if rent 
concessions that occurred as a direct consequence of the COVID-19 pandemic meet the following conditions:

 → the change in lease payments results in revised consideration for the lease that is substantially the same as, or less than, the consideration 

for the lease immediately preceding the change; 

 → any reduction in lease payments affects only payments originally due on or before 30 June 2021; and

 → there is no substantive change to other terms and conditions of the lease.

Where these conditions were met the change in the lease payments were not accounted for as a lease modification. The amount of qualifying rent 
concessions recorded in the income statement amounted to £1.3m.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 202090

New accounting standards, accounting standards not yet effective and changes in accounting 
policy continued 

Holiday pay accrual
As a result of the COVID-19 pandemic an exception to HR policy has been made, permitting colleagues to carry over an amount of unused annual 
leave into 2021. The Directors consider that the likelihood of any holidays not being utilised or paid out is low. The Group has accrued for the related 
salaries, employer’s national insurance and pension costs. 

Government grants
The Group received grant income as a result of Government support in response to the COVID-19 pandemic. Government grant income is reported 
within other operating income. The income is recognised when there is a reasonable assurance that the relevant entity or the wider Group will comply 
with the conditions attached to the grant and that the grants will be received. The grant income is recognised in the same period as any related costs 
for which the grants are intended to compensate.

Other standards effective for the first time in the year
IFRIC 23 Uncertainty over Income Tax Treatments: The standard is effective for annual reporting periods beginning on or after 1 January 2019. 
The Company has considered the application of IFRIC 23 and concluded that its income tax filings do not contain any uncertain positions 
requiring disclosure.

Standards effective in future periods
The Company is currently assessing the impact of the following accounting standards and amendments:

 → IAS 1 Presentation of Financial Statements and IAS 8 Accounting Policies, Changes in Accounting Estimates and Errors 

(Amendment – Definition of Material); 

 → IAS 1 Presentation of Financial Statements (Amendment – Classification of Liabilities as Current or Non-Current);
 → IFRS 3 Business Combinations (Amendment – Definition of Business);
 → Conceptual Framework for Financial Reporting (Amendments to IFRS 3);
 → Revised Conceptual Framework for Financial Reporting;
 → IBOR Reform and its Effects on Financial Reporting – Phase 1 & 2;
 → Annual Improvements to IFRS: 2018-2020 Cycle;
 → IAS 37 Provisions, Contingent Liabilities and Contingent Assets (Amendment – Onerous Contracts – Cost of Fulfilling a Contract);
 → IAS 16 Property, Plant and Equipment (Amendment – Proceeds before Intended Use); and
 → IFRS 17 Insurance Contracts.

Notes to the Consolidated Financial Statements continuedFor the year ended 26 December 2020Financial StatementsHSS Hire Group plc Annual Report and Financial Statements 202091

4.  Accounting policies
a)  Revenue recognition
The Group’s activities consist of supplying hire and equipment services within the UK and the Republic of Ireland. Revenue is measured based on the 
consideration specified in a contract with a customer and excludes value added taxes. The Group recognises revenue when it transfers control over a 
good or service to a customer.

The following table provides information about the nature and timing of the satisfaction of performance obligations in contracts with customers, 
including significant payment terms, and the related revenue recognition policies:

Type of product or 
service

Nature and timing of satisfaction of performance 
obligations, including significant payment terms

Approach to revenue recognition

Hire and 
rehire activities

Equipment on hire to customers is available 
for use by the customer from the point of 
collection or delivery until its return or 
notification that it is available for collection. 
Cash customers pay a deposit to secure the 
hire for which the charges are settled on 
return of the equipment. Account customers 
pay 30 days from the end of the month of 
invoice or to such terms as have been 
specifically negotiated up to a maximum of 
90 days from the end of the month of invoice.

Resale and 
ancillary revenue to 
hire including fuel 
and consumables

Customers obtain control of the goods at the 
point of collection or delivery and settle as 
above.

Revenue is recognised over time as the hire period progresses. The stand-alone 
selling price is determined based on the contracted prices at which the Group 
hires out the equipment under the specific contract with the customer and 
commences when the equipment is collected or has been delivered to a 
customer’s premises and has been accepted by the customer. Revenue is 
recognised to the extent that it is highly probable that a significant reversal in the 
amount of cumulative revenue recognised will not occur. Therefore, the amount 
of revenue recognised is adjusted for expected returns, contract corrections and 
any negotiated rebate, which are estimated based on historical data. For 
expected returns and contract corrections an estimate of the impact is treated 
as a correction to the asset’s carrying value by deducting this from the amount 
recognised as a trade receivable. Rebates are recognised as a separate liability 
and included as a component of other creditors (see note 19). The Group 
reviews its estimate of all these items at each reporting date and updates the 
amounts of the reduction in the asset or the liability accordingly.

Revenue is recognised when the goods are collected or have been delivered to 
a customer’s premises and have been accepted by customers. Revenue is 
recognised to the extent that it is highly probable that a significant reversal in the 
amount of cumulative revenue recognised will not occur. Therefore, the amount 
of revenue recognised is adjusted for expected returns, contract corrections and 
any negotiated rebate, which are estimated based on historical data. For 
expected returns and contract corrections an estimate of the impact is treated 
as a correction to the asset’s carrying value and deducted from the amount 
recognised as a trade receivable. Rebates are recognised as a separate liability 
and included as a component of other creditors (see note 19). The Group 
reviews its estimate of all these items at each reporting date and updates the 
amounts of the reduction in the asset or the liability accordingly.

When the loss or damage is identified and quantified.

In circumstances where a customer loses or 
damages the equipment they have on hire, 
the Group is entitled to reclaim the costs of 
repair or the replacement cost in case of loss. 
Settlement is at the point the cost is finalised 
for cash customers and under normal 
settlement terms for account customers.

Damaged/lost 
hire stock 
compensation

Ex-hire fleet 
asset sales

Training course 
income

Customers obtain control of the goods at 
the point of collection or delivery and settle 
as above.

Revenue is recognised when the goods are collected; or have been delivered 
to a customer’s premises and have been accepted by the customer; or have 
otherwise been accepted by the customer. Payment is on or before collection.

Customers obtain the benefit of the service 
at the point of delivery. Training courses are 
paid for in advance or for account customers, 
in arrears in accordance with their normal 
settlement terms.

Revenue is recognised when the training course or support service is provided 
to the customer.

b)  Contract costs
Costs associated with the award of significant contracts by customers are deferred in the balance sheet and amortised to the income statement over 
the life of the contract where such costs are incremental and are expected to be covered by the profits generated on the contract.

c)  Cost of sales, distribution costs and administrative expenses
Cost of sales includes direct costs associated with the Group’s principal business of equipment hire. Such costs include hire stock rehire, cost of 
reselling plant and equipment, maintenance, depreciation, amortisation and asset write-off and disposals. Distribution expenses comprise vehicle 
costs and transportation staff wages. Administrative expenses comprise principally staff and property costs and costs of acquisitions.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 202092

4.  Accounting policies continued
d)  Segment reporting
IFRS 8 Operating Segments requires operating segments to be reported in a manner consistent with the internal reporting provided to the chief 
operating decision maker. The chief operating decision maker, who is responsible for allocating resources and assessing performance of the 
operating segments, has been identified as the management team, including the Chief Executive Officer, Chief Financial Officer and Chief Commercial 
Officer. Details of the Group’s segments are given in note 5.

e)  Foreign currency translation
Foreign currency transactions are translated into an entity’s functional currency using the exchange rates prevailing at the dates of the transactions. 
Foreign currency translation gains and losses resulting from the settlement of such transactions and from the translation at year-end exchange rates 
of monetary assets and liabilities denominated in foreign currencies are recognised in the income statement. Foreign currency translation gains and 
losses that relate to borrowings and cash and cash equivalents are presented in the income statement within finance income or finance expense. 
All other foreign currency translation gains and losses are presented in the income statement within administrative expenses.

The assets and liabilities of foreign operations, including goodwill and fair value adjustments arising on consolidation, are translated to the Group’s 
presentational currency, sterling, at foreign currency exchange rates ruling at the reporting date. 

The revenues and expenses of foreign operations are translated at an average rate for the year, which approximates the foreign currency 
exchange rates ruling at the dates of the transactions. Exchange differences arising from the translation of foreign operations are reported in other 
comprehensive income.

f)  Property, plant and equipment
Useful economic life and residual value of assets 
The Group’s policy for applying useful economic lives and residual values of assets has been determined through applying historical experience and 
taking into consideration the nature of assets and their intended use, and achieved values on sale when disposed.

Land and buildings comprise leasehold and freehold branches, workshops and offices, and are stated at cost, less depreciation or provision for 
impairment where appropriate. Land is not depreciated and depreciation on other assets is calculated using the straight-line method to allocate their 
cost or revalued amounts to their residual values over their estimated useful lives, as follows:

Material and equipment held for hire:

Tools and general equipment

Powered access

Power generation

Climate control

Non-hire assets:

Two to ten years

Five to ten years

Five to ten years

Two to ten years

Leasehold properties with less than fifty years unexpired

Over unexpired period of lease

Freehold buildings and long leasehold properties

Plant and machinery

Over fifty years

Two to ten years

The Group reviews its depreciation policy annually and has made no changes in 2020 to the depreciation rates applied. 

Materials and equipment held for hire purposes are stated at cost, less depreciation or provision for impairment where appropriate. Materials and 
equipment are written off over their useful economic life to the asset’s residual value which is estimated at between 20% of cost and nil. 
Residual values are only applied to powered access and power generation assets. Profits or losses arising when customers are invoiced for loss of 
equipment held for hire purposes are calculated by reference to average written down values and net proceeds.

Profit or loss on disposal 
Gains and losses on disposals of materials and equipment held for hire are calculated as the difference between the proceeds received and the 
carrying amount of the asset and are recognised in profit or loss.

Depreciation
For the purpose of calculating Adjusted EBITDA and Adjusted EBITA, depreciation, as disclosed on the face of the income statement, includes: the 
depreciation charge for the year on property, plant and equipment and on right of use assets; the net book value of hire stock losses and write-offs; 
the net book value of other fixed asset disposals less the proceeds on those disposals; impairments of right of use assets; the net book value of right 
of use asset disposals, net of the associated lease liability disposed of; and the loss on disposal of sub-leases.

Intangible assets

g) 
Goodwill
Goodwill arises on the acquisition of subsidiaries and represents the difference between the fair value of the consideration transferred and the fair 
value of the acquired assets, liabilities and contingent liabilities.

Intangible assets acquired in a business combination
When an acquisition is completed intangible assets are separately identified from goodwill and measured at fair value. Brands are valued using the 
relief from royalty method. Customer relationships are valued using the excess of earnings method.

The HSS brand was first established in the late 1950s, and therefore given its longevity, the Directors consider this to have an indefinite life and it is not 
amortised, but instead subjected to annual impairment testing. 

Notes to the Consolidated Financial Statements continuedFor the year ended 26 December 2020Financial StatementsHSS Hire Group plc Annual Report and Financial Statements 202093

4.  Accounting policies continued
All other brands and customer relationships are amortised on a straight-line basis over their useful economic life. The Directors have assessed the 
brands of ABird and Apex and estimated that they have useful economic lives of 20 years. The Directors have estimated the customer relationship 
intangible assets recognised on the acquisition of Hero Acquisitions Limited and Apex Generators Limited as having useful economic lives of ten 
years. Amortisation is charged to administrative expenses.

Software development costs
Costs associated with maintaining computer software programmes are recognised as an expense as incurred. Development costs that are directly 
attributable to the design, test and build of identifiable and unique software products controlled by the Group are recognised as intangible assets 
when the following criteria are met:

 → it is technically feasible to complete the software product so that it will be available for use;

 → management intends to complete the software product and use or sell it;

 → there is an ability to use or sell the software product;

 → it can be demonstrated how the software product will generate probable future economic benefits;

 → adequate technical, financial and other resources to complete the development and to use or sell the software product are available; and

 → the expenditure attributable to the software product during its development can be reliably measured.

Computer software development costs recognised as assets are amortised over their estimated useful lives, which do not exceed four years.

Other intangible assets
Other intangible assets that are acquired by the Group and have finite useful lives are measured at cost less accumulated amortisation and any 
accumulated impairment losses. Other intangible assets are amortised over their useful economic life, and the amortisation charge is included within 
administrative expenses.

Impairment of intangible, property, plant and equipment and right of use assets

h) 
These assets are reviewed annually or more frequently if there is an indication of impairment to ensure that they are not carried above their estimated 
recoverable amounts. Impairment reviews are undertaken whenever events or changes in circumstances indicate the carrying value of these assets 
may not be recoverable. Other than for goodwill, where an impairment loss subsequently reverses, the carrying amount is increased to the revised 
estimate, but restricted so that the increased amount does not exceed the carrying amount that would have been determined had no impairment loss 
been recognised in prior years. Any impairment losses or reversals are recognised immediately in the income statement.

Testing for impairment 
For the purpose of impairment testing, all assets, including goodwill, acquired in a business combination are allocated to one or more of the cash 
generating units (CGUs) that are expected to benefit from the synergies of the combination. A CGU is the smallest group of assets that generates 
cash inflows from continuing use that are largely independent of the cash flows of other assets or CGUs.

The carrying value of a CGU is compared to its recoverable amount, which is the higher of its value in use and the fair value less costs of disposal. 

i)  Derivative financial instruments
The Group uses derivative financial instruments to manage its exposure to interest rate risk. Derivatives are initially recognised at fair value on the 
date a derivative contract is entered into and are subsequently re-measured at their fair value at each reporting date. Where hedge accounting is not 
applied, the resulting gain or loss is recognised in profit or loss immediately. Derivatives are carried as financial assets when their fair value is positive 
and as financial liabilities when their fair value is negative.

A derivative is presented as a non-current asset or non-current liability if the remaining maturity of the instrument is more than one year and the 
derivative is not expected to be realised or settled within one year. Where this is not the case, derivatives are presented as current assets or 
current liabilities.

Cash flow hedges
The effective portion of changes in the fair value of derivatives that are designated and qualify as cash flow hedges are recognised in other 
comprehensive income. The gain or loss relating to the ineffective portion is recognised immediately in profit or loss as part of other gains and losses.

Amounts recognised in other comprehensive income and accumulated in equity are reclassified to profit or loss in the periods when the hedged item 
is recognised in profit or loss in the same line of the statement of profit or loss and other comprehensive income as the recognised hedged item. 
However, when the forecast transaction that is hedged results in the recognition of a non-financial asset or a non-financial liability, the gains and losses 
previously accumulated in equity are transferred from equity and included in the initial measurement of the cost of the asset or liability.

Hedge accounting is discontinued when the Group revokes the hedging relationship, the hedging instrument expires or is sold, terminated, or 
exercised, or no longer qualifies for hedge accounting. Any gain or loss accumulated in equity at that time remains in equity and when the forecast 
transaction is ultimately recognised in profit or loss, such gains and losses are recognised in profit or loss, or transferred from equity and included 
in the initial measurement of the cost of the asset or liability as described above. When a forecast transaction is no longer expected to occur, the 
cumulative gain or loss that was accumulated in equity is recognised immediately in profit or loss.

Inventories

j) 
Inventories are stated at the lower of cost and net realisable value. Net realisable value is the estimated selling price in the ordinary course of business, 
less applicable variable selling expenses. Provision is made for those inventory items where the net realisable value is estimated to be lower than cost. 
Net realisable value is based on both historical experience and assumptions regarding estimated future sales value.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 202094

4.  Accounting policies continued
k)  Trade receivables
Recoverability of trade receivables 
Trade and other receivables are recognised initially at fair value, which is deemed to be the transaction price. Subsequently, trade and other 
receivables are measured at amortised cost using the effective interest method, less any provision for impairment.

The provision for impairment of trade receivables consists of a bad debt and a credit note provision (see note 2). The Group applies the IFRS 9 
simplified approach of using a lifetime expected credit loss provision for trade receivables based upon past default experience. Trade receivables 
and contract assets are grouped based on similar credit risk and ageing. 

The estimated credit loss rates are based on historical loss rates and then adjusted for current and forward-looking macroeconomic factors affecting 
the Group’s operating environment. The Group has identified expected GDP growth, inflation and unemployment rates as key in this regard.

Receivables over two years past their due date are expensed in their entirety and written back to income if subsequently recovered. 

The creation and release of bad debt provision are charged or credited to administrative expenses in the income statement and movements in the 
credit note provision are charged or credited to revenue.

l)  Cash
In the statement of cash flows, cash and cash equivalents includes cash in hand, deposits held at call with banks, other short-term highly liquid 
investments with maturities of three months or less and bank overdrafts. In the statement of financial position, bank overdrafts are shown within 
borrowings in current liabilities. 

m)  Trade and other payables
Trade payables are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Trade payables 
are recognised initially at fair value and subsequently measured at amortised cost. Trade payables are classified as current liabilities if payment is due 
within one year or less, otherwise they are presented as non-current liabilities.

n)  Borrowings
Borrowings are recognised initially at fair value, net of transaction costs incurred. Borrowings are subsequently carried at amortised cost; any 
difference between the proceeds (net of transaction costs) and the redemption value is recognised in the income statement over the period of the 
borrowings using the effective interest method.

Fees paid on the establishment of loan facilities are recognised as transaction costs of the loan to the extent that it is probable that some or all of the 
facility will be drawn down. In this case, the fee is deferred until the draw-down occurs. To the extent there is no evidence that it is probable that some 
or all of the facility will be drawn down, the fee is capitalised as a prepayment for liquidity services and amortised over the period of the facility to which 
it relates.

o)  Provisions
Provisions for onerous leases, restructuring costs and legal claims are recognised when:

 → the Group has a present legal or constructive obligation as a result of past events;

 → it is probable that an outflow of resources will be required to settle the obligation; and

 → the amount has been reliably estimated.

Onerous property costs
Provisions have been made for onerous property costs on loss-making and non-trading stores, distribution centres and unused office space within 
the Group’s property portfolio. The assessment of whether a site is onerous is based on forecast trading performance and sub-let income over 
the length of the lease. Provisions for onerous property costs relate to the current value of contractual liabilities for future rates payments and other 
unavoidable costs. Until the implementation of IFRS 16 on 29 December 2019 (note 3), the provision also included amounts for future rent payments, 
net of future sub-let income. These provisions are recognised on a property-by-property basis. The carrying amount of the onerous property costs 
will be affected by changes in the discount rate, property disposals, and changes in trading performance. The actual costs and timing of cash flows 
are dependent on future events and market conditions. Any difference between management estimates and actual costs is accounted for in the 
period when such determination is made. Further details of the assumptions and sensitivities are given in note 21.

Dilapidations provisions
An amount equivalent to the provision for dilapidation is recognised as part of the cost of the related property. The timing and amounts of future cash 
flows related to lease dilapidations are subject to uncertainty. The provision recognised is based on management’s experience and understanding 
of the commercial retail property market and third party surveyors’ reports commissioned for specific properties in order to best estimate the future 
outflow of funds, requiring the exercise of judgement applied to existing facts and circumstances, which can be subject to change. The amount 
recognised is the estimated cost of dilapidations, discounted to its net present value, and since the cash outflow can take place many years in 
the future, the carrying amount of the provision is reviewed regularly and adjusted to take account of changing facts and circumstances, including 
the age and condition of the property, experience of actual spend on similar properties, third party surveyors’ reports, specific lease obligations, 
market practice generally and agreements reached with landlords in respect of a given property. Changes in the estimated timing of dilapidations 
or dilapidations cost estimates are dealt with prospectively by recording an adjustment to the provision, and a corresponding adjustment to 
property, plant and equipment. The unwinding of the discount on the dilapidations provision is included as a finance expense. Further details of the 
assumptions and sensitivities are given in note 21.

Notes to the Consolidated Financial Statements continuedFor the year ended 26 December 2020Financial StatementsHSS Hire Group plc Annual Report and Financial Statements 202095

4.  Accounting policies continued
Restructuring provisions
Restructuring provisions comprise lease termination penalties and employee termination payments. Provisions are not recognised for future operating 
losses. Provisions are measured at the present value of the expenditures expected to be required to settle the obligation using a pre-tax rate that 
reflects current market assessments of the time value of money and the risks specific to the obligation. 

Onerous contract provisions
Contracts are considered to be onerous when cash is paid to a third party but the Group derives no economic benefit. 

p)  Share capital and reserves
Ordinary shares
The Group’s ordinary shares are classified as equity instruments. Incremental costs directly attributable to the issue of ordinary shares are recognised 
as a deduction from equity, net of any tax effects.

Retained earnings/accumulated deficit
The retained earnings/accumulated deficit represents the accumulated profits, losses and distributions of the Group.

Foreign exchange reserve 
The foreign exchange reserve represents cumulative exchange differences arising from the translation of foreign operations and reported in other 
comprehensive income (note 4e).

Merger reserve
The merger reserve is the amount arising on the difference between the nominal value of shares issued on a merger and the carrying value of the 
interest in the subsidiary. The merger reserve arose in 2015 when the Group underwent a capital reconstruction in advance of its initial public offering 
on 9 February 2015, and increased during 2016 via acquisition of a ‘cash box’ company.

Warrant reserve
The warrant reserve represents the issue-date fair value of warrants that will be settled by a future issue of shares in the Group.

Cash flow hedging reserve
The cash flow hedging reserve represents the effective portion of changes in the fair value of derivatives that are designated and qualify as cash flow 
hedges and recognised in other comprehensive income (note 4i).

q)  Finance income and expense
Finance income comprises interest receivable on cash balances.

Finance expense comprises interest payable on borrowings, interest payable on lease liabilities and finance leases, amortisation and write-off of debt 
issuance costs and the unwinding of the discount on non-current provisions. Interest is recognised in profit or loss as it accrues, using the effective 
interest rate. Interest payable on borrowings includes a charge in respect of attributable transaction costs, which are recognised in profit or loss 
over the period of the borrowings on an effective interest basis. The finance element of lease payments is charged to the income statement over 
the lease period. 

r)  Current and deferred income tax
The tax expense for the period comprises current and deferred tax. Tax is recognised in the income statement, except to the extent that it relates 
to items recognised in other comprehensive income or directly in equity. In this case, the tax is also recognised in other comprehensive income 
or directly in equity, respectively.

The current income tax charge is calculated on the basis of the tax laws enacted or substantively enacted at the reporting date. Management  
periodically evaluates positions taken in tax returns with respect to situations in which applicable tax regulation is subject to interpretation. 
It establishes provisions where appropriate on the basis of amounts expected to be paid to the tax authorities.

Deferred income tax is recognised on temporary differences arising between the tax bases of assets and liabilities and their carrying amounts in the 
statement of financial position. However, deferred tax liabilities are not recognised if they arise from the initial recognition of goodwill. Deferred income 
tax is not accounted for if it arises from initial recognition of an asset or liability in a transaction other than a business combination that at the time 
of the transaction affects neither accounting nor taxable profit or loss. Deferred income tax is determined using tax rates (and laws) that have been 
enacted or substantively enacted by the reporting date and are expected to apply when the related deferred income tax asset is realised or the 
deferred income tax liability is settled.

Deferred income tax assets are recognised only to the extent that it is probable that future taxable profit will be available against which the temporary 
differences can be utilised.

Deferred income tax liabilities are provided on taxable temporary differences arising from investments in subsidiaries, except for deferred income tax 
liabilities where the timing of the reversal of the temporary difference is controlled by the Group and it is probable that the temporary difference will not 
reverse in the foreseeable future. 

Deferred income tax assets are recognised on deductible temporary differences arising from investments in subsidiaries only to the extent that it is 
probable the temporary difference will reverse in the future and there is sufficient taxable profit available against which the temporary difference can 
be utilised. Deferred income tax assets and liabilities are offset when there is a legally enforceable right to offset current tax assets against current tax 
liabilities and when the deferred income taxes assets and liabilities relate to income taxes levied by the same taxation authority on either the same 
taxable entity or different taxable entities where there is an intention to settle the balances on a net basis.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 202096

4.  Accounting policies continued
s)  Employee benefits
Short-term employee benefits
Short-term employee benefits are expensed as the related service is provided. A liability is recognised for the amount expected to be paid if the 
Group has a present legal or constructive obligation to pay this amount as a result of past service provided by the employee and the obligation can 
be estimated reliably.

Pension obligations
The Group operates employee-optional stakeholder retirement and death benefit schemes; these are defined contribution schemes. Both employees 
and employers are required to make contributions, with the employer’s contributions for each employee determined by the level of contribution made 
by the employee and the employees’ length of service within the Group or subsidiary company. The employer’s contributions are charged to profit 
and loss in the year in which the contributions are due.

Termination benefits
Termination benefits are payable when employment is terminated by the Group before the normal retirement date, or whenever an employee accepts 
voluntary redundancy in exchange for these benefits. The Group recognises termination benefits at the earlier of the following dates: (a) when the 
Group can no longer withdraw the offer of those benefits; and (b) when the entity recognises costs for a restructuring and involves the payment of 
termination benefits. In the case of an offer made to encourage voluntary redundancy, the termination benefits are measured based on the number 
of employees expected to accept the offer. Benefits falling due more than one year after the end of the reporting period are discounted to their 
present value.

Share-based payments 
Share-based payment transactions in which the Group receives goods or services as consideration for its own equity instruments are accounted for 
as equity-settled share-based payments. The grant date fair value of the share-based payment granted to employees is recognised as an employee 
expense, with a corresponding increase in equity, over the period that the employee becomes unconditionally entitled to the awards. The fair value of 
the options granted is measured using an option valuation model, taking into account the terms and conditions upon which the options were granted, 
and is charged to the income statement on a straight-line basis over the vesting period of the award.

The amount recognised as an expense is adjusted to reflect the actual number of awards for which the related service and non-market vesting 
conditions are expected to be met, such that the amount ultimately recognised as an expense is based on the number of awards that do meet 
the related service and non-market performance conditions at the vesting date.

Leases

t) 
Accounting for leases after the transition to IFRS 16
From 29 December 2019, a right of use (ROU) asset representing the Group’s right to use the underlying asset and a corresponding lease liability 
representing its obligation to make lease payments, is recognised. The ROU asset is depreciated over the lease term on a straight-line basis, except 
where the Group has the right, and expects to exercise that right, to take ownership of the assets after the end of the lease; in such cases the assets 
are depreciated over their useful life. The finance element of lease payments is charged to the income statement over the lease term. 

Lease liabilities are initially measured at the present value of future rent payments, and discounted at the interest rate implicit in the lease, or, where 
this cannot readily be determined, the Group’s incremental borrowing rate. The Group’s incremental borrowing rate is the rate the Group would have 
to pay to borrow the funds necessary to obtain an asset of similar value over a similar term and with similar security to the ROU asset in a similar 
economic environment.

ROU assets are measured at cost comprising; the initial measurement of lease liability, initial direct costs, restoration costs and lease payments made 
on or before transition date. 

Accounting for leases prior to the transition to IFRS 16
Until 28 December 2019, leases of property, plant and equipment were classified as either operating leases or finance leases.

Assets held under finance leases, which are leases where substantially all the risks and rewards of ownership of the asset have transferred to the 
Group, and hire purchase contracts were capitalised in the balance sheet and depreciated over the shorter of useful life and lease term with any 
impairment being recognised in accumulated depreciation. Leased assets were recorded at an amount equal to the lower of their fair value and the 
present value of the minimum lease payments at the inception of the related finance leases. The capital elements of future obligations under leases 
and hire purchase contracts were included in liabilities in the statement of financial position and analysed between current and non-current amounts. 
The interest elements of the obligations were charged to the income statement over the periods of the leases and hire purchase contracts so as to 
produce a constant periodic rate of interest on the remaining balance of the liability.

Leases where the lessor retains substantially all the risks and rewards of ownership were classified as operating leases. Operating lease rentals were 
charged to the income statement on a straight-line basis over the lease term. 

Lease incentives were recorded as a liability and then recognised over the lease term on a straight-line basis in the income statement as a reduction 
of rental expense.

Notes to the Consolidated Financial Statements continuedFor the year ended 26 December 2020Financial StatementsHSS Hire Group plc Annual Report and Financial Statements 202097

4.  Accounting policies continued
u)  Fair value measurement
A number of the Group’s accounting policies and disclosures require the determination of fair value, for both financial and non-financial assets and 
liabilities. Set out below is an analysis of the valuation method of the Group’s financial instruments: 

The different levels in the fair value hierarchy have been defined as follows:

 → Level 1: quoted (unadjusted) prices in active markets for identical assets or liabilities.

 → Level 2: inputs other than quoted prices included within level 1 that are observable, for the asset or liability, either directly (i.e. as prices) or indirectly 

(i.e. derived from prices).

 → Level 3: inputs for the asset or liability that are not based on observable market data (unobservable inputs).

Fair values have been determined for measurement purposes based on the following methods:

Derivative instruments (level 2)
The fair values of interest rate swaps are calculated as the present value of the estimated future cash flows based on the terms and maturity of 
each contract and using market interest rates as applicable for a similar instrument at the measurement date. Fair values reflect the credit risk 
of the instrument and include adjustments to take account of the credit risk of the Group entity and counterparty where appropriate.

The fair values of interest rate swap contracts are calculated by management based on external valuations received from the Group’s bankers and are 
based on anticipated future interest yields.

v)  Exceptional items
Items of income or expense have been shown as exceptional either because of their size or nature or because they are outside the normal course 
of business.

w)  Dividends
Dividends on ordinary share capital are recognised as a liability in the Group’s Financial Statements in the period in which they are declared by the 
Company. In the case of interim dividends, these are considered to be declared when they are paid and in the case of final dividends, these are 
declared when authorised by the shareholders.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 202098

5.  Segment reporting
The Group’s operations are segmented into the following reportable segments:

 → Rental and related revenue; and

 → Services.

Rental and related revenue comprises the rental income earned from owned tools and equipment, including powered access, power generation 
together with directly related revenue such as resale (fuel and other consumables), transport and other ancillary revenues.

Services comprise the Group’s HSS OneCall rehire business and HSS Training. HSS OneCall provides customers with a single point of contact for the 
hire of products that are not typically held within HSS’s fleet and are obtained from approved third party partners; HSS Training provides customers 
with specialist safety training across a wide range of products and sectors.

Contribution is defined as segment operating profit before branch and selling costs, central costs, depreciation, amortisation and exceptional items. 
During the year the Group received £9.8m in grant income (2019: £nil) as a result of participation in the UK COVID-19 Job Retention Scheme and 
a similar scheme operated in the Republic of Ireland. Income has been allocated to segments based on where the underlying costs were incurred. 
This resulted in £2.7m being allocated to Rental and related contribution, £0.7m to Services contribution, £5.9m to branch and selling costs, £0.3m 
to central costs, and £0.2m to exceptional items. £0.6m of grant income related to property rates was allocated to branch and selling costs.

All segment revenue, operating profit, assets and liabilities are attributable to the principal activity of the Group being the provision of tool and 
equipment hire and related services in, and to customers in, the United Kingdom and the Republic of Ireland. Revenue from one customer was 10% 
or more of the Group revenue in the year (2019: one).

Total revenue from external customers

180,843

89,090

Contribution

Branch and selling costs

Central costs

Adjusted EBITDA

Less: Exceptional items

Less: Depreciation and amortisation

Operating profit

Net finance expenses

Loss before tax

Income tax

Loss after tax

Year ended 26 December 2020

Rental  
(and related 
revenue)
£000s

Services
£000s

Central
£000s

Total
£000s

269,933

135,543

–

–

122,914

12,629

(44,394)

(21,787)

(44,394)

(21,787)

(27,910)

(600)

(13,076)

(26,277)

69,362

(13,076)

(54,787)

1,499

(25,065)

(23,566)

(15)

(23,581)

Notes to the Consolidated Financial Statements continuedFor the year ended 26 December 2020Financial StatementsHSS Hire Group plc Annual Report and Financial Statements 202099

Rental  
(and related 
revenue)
£000s

14,099

4,880

979

44,078

26,976

153,804

Year ended 26 December 2020

Services
£000s

Central
£000s

Total
£000s

59

–

861

203

212

1,246

2,286

4,357

1,477

16,444

9,237

3,317

17,743

62,651

3,448

62,024

89,839

158,498

176,636

176,636

(107,665)

(107,665)

(271,742)

(271,742)

5.  Segment reporting continued

Additions to non-current assets

Property, plant and equipment

Right of use assets

Intangibles

Non-current assets net book value

Property, plant and equipment

Right of use assets

Intangibles

Current assets

Current liabilities

Non-current liabilities

Year ended 28 December 2019

Rental  
(and related  
revenue)
£000s

228,973

Services
£000s

99,032

155,490

15,518

Total revenue from external customers from continuing operations

Contribution

Branch and selling costs

Central costs

Adjusted EBITDA

Less: Exceptional items

Less: Depreciation and amortisation

(32,817)

(217)

Central
£000s

–

–

(83,974)

(23,105)

(4,094)

(9,980)

Operating profit

Net finance expenses

Loss before tax from continuing operations

Income tax

Profit on disposal of discontinued operations 

Profit for the year from discontinued operations

Profit after tax and discontinued operations

107,590

Total
£000s

328,005

171,008

(83,974)

(23,105)

63,929

(4,094)

(43,014)

16,821

(22,609)

(5,788)

(436)

14,770

162

8,708

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 2020100

5.  Segment reporting continued

Year ended 28 December 2019

Additions to non-current assets

Property, plant and equipment

Intangibles

Non-current assets net book value

Property, plant and equipment

Intangibles

Unallocated corporate assets 

Financial instruments

Current assets

Current liabilities

Non-current liabilities

6.  Other operating income

COVID-19 Government grant income: job retention schemes

COVID-19 Government grant income: rates grants

Insurance proceeds (net of fees)

Sub-lease rental and service charge income

Rental  
(and related  
revenue)
£000s

Services
£000s

27,097

–

76,794

155,624

29

878

187

785

Central
£000s

4,277

1,461

Total
£000s

31,403

2,339

24,870

3,969

101,851

160,378

14

14

114,789

(79,531)

114,789

(79,531)

(218,540)

(218,540)

78,961

Year ended 
26 December 
2020
£000s

Year ended 
28 December 
2019 
£000s

9,783

595

1,216

221

11,815

–

–

–

542

542

During the year the Group received £9.8m (2019: nil) as a result of participation in the UK COVID-19 Job Retention Scheme and a similar scheme 
in the Republic of Ireland; COVID-19 rates grants of £0.6m (2019: nil); and £1.2m from a COVID-19 business interruption insurance claim. 

Sub-let rental income of £0.2m (£0.5m) was received on vacant properties which are not onerous.

Notes to the Consolidated Financial Statements continuedFor the year ended 26 December 2020Financial StatementsHSS Hire Group plc Annual Report and Financial Statements 2020101

7.  Exceptional items
Items of income or expense have been shown as exceptional either because of their size or nature or because they are outside the normal course of 
business. As a result, during the year ended 26 December 2020 the Group has recognised exceptional items as follows:

Onerous property costs

Network restructure

Capital Raise and AIM listing

Onerous contract

Included in 
cost of sales
£000s

Included in 
distribution 
costs
£000s

Included in 
administrative 
expenses
£000s

Included 
in other 
operating 
income
£000s

Included in 
finance 
expense
£000s

Year 
ended 26 
December 
2020
£000s

–

305

–

–

305

–

27

–

–

27

7,058

4,434

868

557

(21)

(152)

–

–

373

–

–

–

7,410

4,614

868

557

12,917

(173)

373

13,449

During the year ended 28 December 2019, the Group recognised exceptional costs analysed as follows:

Included in 
cost of sales
£000s

Included in 
distribution 
costs
£000s

Included in 
administrative 
expenses
£000s

Included 
in other 
operating 
income
£000s

Included in 
finance 
expense
£000s

Included in 
discontinued 
operations
£000s

Year ended
28 December 
2019
£000s

Onerous leases

Accelerated amortisation of debt issue costs

Cost reduction programme

Impairment of property, plant and equipment

Exceptional items – continuing operations

Business divestiture – discontinued operations

Total

–

–

17

–

17

–

17

9

–

308

–

317

–

317

2,924

–

519

363

3,806

–

3,806

(46)

–

–

–

(46)

–

(46)

–

1,882

–

–

1,882

–

1,882

–

–

–

–

(14,770)

(14,770)

2,887

1,882

844

363

5,976

(14,770)

(8,794)

Exceptional items incurred in 2020 and 2019
Costs related to onerous properties: branch and office closures
In October the Group announced a decision to permanently close 134 stores as part of an acceleration of strategy. Since that date the Group has 
been working hard to agree exits from these and pre-existing dark stores. Right of use assets valuing £9.5m were fully impaired following the decision 
to close stores in October. Associated onerous property costs of £2.1m have been recognised, including £0.4m in advisory fees. Around 60 of these 
leases were also disposed during the year resulting in a net gain of £4.0m. Interest (discount unwind) of £0.4m on dark store liability has also been 
recognised through exceptional finance costs.

Dilapidations assets totalling £1.2m (note 9) were written off as a result of the decision to close branches, following which settlements were agreed 
for certain properties resulting in a release of liability of £1.2m. Reassessment of remaining non-trading store liabilities resulted in a further release of 
£0.3m. COVID-19 rent concessions have been negotiated with landlords. £0.3m of the rent concession recognised has been treated as exceptional 
because it related to stores that were already non-trading and previously been considered onerous.

During 2019 a distribution centre was closed with operations transferred to nearby centres resulting in an onerous lease provision of £2.1m. No other 
branches were closed; however, the decision to cease using one of the floors at the Manchester registered office resulted in an additional onerous 
lease provision of £1.0m. The remaining reduction of £0.2m related to the reassessment of existing dark store and onerous lease provisions.

Network restructure (excluding onerous property items)
As a result of the decision to close branches and operate a more flexible structure the Group incurred significant other, non-property costs. 
300 colleagues were placed at risk of redundancy with the majority of these leaving the business on completion of consultation. £1.6m has been 
recognised in this regard. Property, plant and equipment £2.0m was impaired and a further £0.8m (note 9) disposed of. Excess resale stock valued 
at £0.3m was written off.

Capital raise and AIM listing
Fees totalling £0.9m were recognised related to the Group’s successful capital raise and preparation for its subsequent move to AIM (which 
completed on 14 January 2021). These costs have been classified as exceptional due to both their size and the infrequent nature of the activity. 
Costs that related specifically to the capital raise were deducted from the net proceeds and included in the share premium account (note 23).

Onerous contract
The discount rate applied to the Group’s provision for an onerous contract related to the (closed) National Distribution and Engineering Centre (NDEC) 
(note 21) was reviewed in line with market conditions resulting in an addition of £0.6m to the onerous contract provision.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 2020 
102

7.  Exceptional items continued
Exceptional items incurred in 2019 only
Accelerated amortisation of debt issue costs
During 2019 an element of proceeds from the UK Platforms disposal was used to repay debt. The early repayment resulted in accelerated 
amortisation of debt issue costs of £1.9m.

Cost reduction programme
In light of headwinds that emerged in the market during 2019, the Group undertook initiatives to reduce costs. These include the closure of a centre 
used to refurbish hire stock and costs to exit contracts related to the operation of a cross-dock facility used to redistribute assets across the network. 
Internal restructuring was also carried out, resulting in £0.8m of total costs which include £0.6m redundancy costs.

Impairment of closed branch property, plant and equipment
During the year ended 28 December 2019, an impairment of £0.4m to property, plant and equipment was recognised related to the closed 
distribution centre and Manchester registered office referenced above.

Business divestiture
On 19 July 2018 the Group announced the agreement to sell UK Platforms Limited, HSS’s powered access business, to Loxam (see note 28 for 
further details). The transaction completed in 2019 and was treated as a discontinued operation. 

8.  Finance expense

Senior finance facility

Debt issue costs

Lease liabilities

Finance leases

Interest unwind on discounted provisions

Revolving credit facility

Interest on financial instruments

Bank loans and overdrafts

Exceptional accelerated amortisation of debt issue costs

Year ended
26 December 
2020
£000s

Year ended
28 December 
2019
£000s

16,334

2,398

5,042

–

429

382

320

160

–

25,065

16,552

2,468

–

721

414

37

247

288

1,882

22,609

Notes to the Consolidated Financial Statements continuedFor the year ended 26 December 2020Financial StatementsHSS Hire Group plc Annual Report and Financial Statements 20209.  Operating profit
Operating profit is stated after charging/(crediting):

Impairment of property, plant and equipment

Impairment of right of use assets

Depreciation

Amortisation

Operating lease rentals: 

  – land and buildings

  – motor vehicles

  – hire stock

Sub-lease rental income

Foreign currency translation losses/(gains)

COVID-19 Government grant income (note 6)

Business interruption insurance proceeds (note 6)

Auditors’ remuneration 

  – audit of Group and Company Financial Statements

  – audit of subsidiary Financial Statements

  – other non-audit assurance services

  – taxation compliance services

103

Year ended
26 December 
2020
£000s

Year ended
28 December 
2019
£000s

2,016

9,541

51,605

5,197

–

373

–

(221)

41

(10,378)

(1,216)

363

–

37,434

5,618

17,117

10,272

919

(542)

(14)

–

–

£000s

£000s

105

420

194

–

719

248

218

28

3

497

The adoption of IFRS 16 has resulted in most operating lease expenses being replaced by a depreciation of right of use assets expense and an 
interest expense (note 3). Operating lease rentals of land and buildings includes £nil (2019: £2.8m) of exceptional costs relating to onerous leases.

Amounts charged in respect of depreciation

Depreciation (note 15,16)

Accelerated depreciation relating to hire stock customer losses and hire 
stock write-offs (note 15)

Loss on disposals of other assets (note 15)

Less exceptional loss on disposals (note 7)

Total non-exceptional depreciation

Amounts charged in respect of amortisation

Intangible assets

Amortisation (note 14)

Loss on disposal of intangible assets (note 14)

Year ended
26 December 2020
£000s

Property, 
plant and 
equipment
£000s

Right of 
use assets
£000s

Net 
investment in 
subleases
£000s

20,173

24,536

4,324

2,028

26,525

(1,988)

24,537

403

82

25,021

(27)

24,994

–

–

59

59

–

59

Year ended
28 December 
2019
£000s

Total
£000s 

28,601

8,257

576

37,434

(38)

37,396

Total
£000s

44,709

4,727

2,169

51,605

(2,015)

49,590

£000s

£000s

5,197

–

5,197

5,522

96

5,618

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 2020104

10. Employees
The average number of people employed by the Group (including Directors) during the year was as follows:

Distribution

Hire stock and inventory maintenance

Sales and administration

Discontinued operations

The aggregate remuneration costs of these employees were as follows:

Wages and salaries

Social security costs

Pension costs

Share-based payment expense

Discontinued operations

Year ended
26 December 
2020
Number

Year ended
28 December 
2019
Number

460

268

1,602

2,330

–

2,330

518

294

1,803

2,615

(10)

2,605

Year ended
26 December 
2020
£000s

Year ended
28 December 
2019
Restated1
£000s

69,324

6,733

2,081

453

78,591

–

78,591

77,955

7,754

1,843

714

88,266

(165)

88,101

1  The wages and salaries for the year ended 28 December 2019 disclosed in the note above have been restated to remove an amount that was incorrectly included 

twice in this note, resulting in a reduction of the wages and salaries of £0.7m.

During the year remuneration costs of £1.3m (2019: £1.1m) were capitalised as software costs. These amounts are excluded from the 
disclosures above.

IAS 24 Related Party Disclosures (IAS 24) requires the Group to disclose all transactions and outstanding balances with the Group’s key management 
personnel. IAS 24 defines key management personnel as those persons having authority and responsibility for planning, directing and controlling the 
activities of the entity, directly or indirectly, including any Director (whether executive or otherwise) of that entity.

The key management personnel of the Group comprise the Executive Directors along with senior managers from central support services and 
divisional and regional operations. 

The aggregate remuneration costs of key management personnel were as follows:

Wages and salaries

Employer’s national insurance contributions and similar taxes

Other pension costs

Share-based payment expense

Year ended
26 December 
2020
£000s

Year ended
28 December 
2019
£000s

2,562

3,706

375

125

473

444

146

413

3,535

4,709

At 26 December 2020 £0.3m was payable to key management personnel (2019: £0.7m). Share-based payments relating to key management 
personnel of £473k are higher than the total group cost of £453k due to write-backs relating to colleagues other than key management personnel.

Notes to the Consolidated Financial Statements continuedFor the year ended 26 December 2020Financial StatementsHSS Hire Group plc Annual Report and Financial Statements 2020 
11.  Directors’ remuneration
The remuneration costs of the Group’s Directors were:

Aggregate emoluments

Bonus

Pension costs

Directors’ emoluments

Share-based payment expense

Total emoluments

105

Year ended
26 December 
2020
£000s

Year ended
28 December 
2019
£000s

736

–

55

791

217

1,008

960

227

55

1,242

185

1,427

There is no compensation for loss of office payable as at 26 December 2020 (28 December 2019: £nil). Included above is the fee of £30,000 
(2019: £40,000) for one Director (2019: one) that is paid to Exponent Private Equity LLP (note 29).

The remuneration of the highest paid Director was:

Aggregate emoluments

Bonus

Pension costs

Directors’ emoluments

Share-based payment expense

Total emoluments

Year ended
26 December 
2020
£000s

Year ended
28 December 
2019
£000s

297

–

31

328

132

460

388

132

31

551

114

665

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 2020106

12. Income tax charge
(a)  Analysis of tax charge in the year

Current tax charge/(credit)

UK corporation tax on the result for the year

Adjustments in respect of prior years

Total current tax charge/(credit)

Deferred tax (credit)/charge for the year

Deferred tax (credit)/charge for the year

Deferred tax charge impact of change in tax rate

Adjustments in respect of prior years

Total deferred tax (credit)/charge (note 22)

Year ended
26 December 
2020
£000s

Year ended
28 December 
2019
£000s

79

17

96

(646)

40

525

(81)

58

(1,295)

(1,237)

1,643

175

(145)

1,673

Income tax charge

15

436

In 2019 the Group received refunds of tax in Ireland related to prior years totalling £1.3m.

(b) Factors affecting the income tax expense/(credit) in the year
The tax assessed on the loss for the year differs from the standard UK corporation rate of tax. The differences are explained below:

Loss before tax

Year ended
26 December 
2020
£000s

Year ended
28 December 
2019
£000s

(23,566)

(5,788)

Loss before tax multiplied by the effective standard rate of corporation tax of 19% (2019: 19%)

(4,478)

(1,100)

Effects of:

Utilisation of tax losses brought forward

Unprovided deferred tax movements on short-term temporary differences and capital allowance timing differences

Adjustments in respect of prior years

Expenses not deductible for tax purposes

Losses carried forward

Foreign tax suffered

Deferred tax write-back

Impact of change in tax rate

Income tax charge

–

2,972

542

860

–

79

–

40

15

(3)

(609)

(1,513)

677

452

58

2,237

237

436

(c)  Factors that may affect future tax charge
In the March 2021 Budget the Government announced that the 2021 Finance Bill will contain provisions for the standard rate of UK corporation tax to 
increase to 25% from 1 April 2023. The existing rate of 19% has been used to calculate the above deferred tax disclosures above as the 2021 Finance 
Bill is not yet substantively enacted.

The Group has an unrecognised deferred tax asset relating to temporary timing differences on plant and equipment, intangible assets and provisions 
of £12.8m (2019: £9.6m) and relating to losses of £13.3m (2019: £10.4m).

These potential deferred tax assets have not been recognised on the basis that it is not sufficiently certain when taxable profits that can be utilised 
to absorb the reversal of the temporary differences will be made.

Notes to the Consolidated Financial Statements continuedFor the year ended 26 December 2020Financial StatementsHSS Hire Group plc Annual Report and Financial Statements 202013. Earnings per share

Year ended 26 December 2020

Year ended 28 December 2019

107

Loss after tax 
from 
continuing 
operations
£000s

Weighted 
average 
number of 
shares
000s

Loss after tax 
from 
continuing 
operations 
per share
pence

(23,581)

196,232 

(6,224)

170,207 

(12.02)

(3.66)

Basic loss per share is calculated by dividing the result attributable to equity holders by the weighted average number of ordinary shares in issue for 
that year. 

Diluted loss per share is calculated using the loss for the year divided by the weighted average number of shares outstanding assuming the 
conversion of potentially dilutive equity derivatives outstanding, being market value options, nil-cost share options (LTIP shares), restricted stock 
grants, deferred bonus shares, Sharesave Scheme share options and warrants, as disclosed in notes 24 and 25. 

All of the Group’s potentially dilutive equity derivative securities were anti-dilutive for the purpose of diluted basic loss per share for the years ended 
26 December 2020 and 28 December 2019. This also applies to the adjusted diluted loss per share for the year ended 26 December 2020, while the 
potentially dilutive equity derivative securities were dilutive for the purpose of diluted adjusted earnings per share for the year ended 28 December 
2019, with the exception of the 2017 options which were anti-dilutive due to the 2018 options lapsing if the 2017 options vest (note 25).

The following is a reconciliation between the basic loss per share and the adjusted basic earnings per share:

Basic loss per share

Add back:

Exceptional items per share1

Amortisation per share2

Tax per share

Charge:

Tax credit/(charge) at prevailing rate

Adjusted basic (loss)/earnings per share

 Year ended 
26 December 
2020 
 pence 

Year ended
28 December 
2019
pence

(12.02)

(3.66)

6.85

2.65

0.01

0.48

(2.03)

3.51

3.30

0.26

(0.65)

2.76

1  Exceptional items per share is calculated as total exceptional items divided by the weighted average number of shares in issue through the year.
2  Amortisation per share is calculated as the amortisation charge divided by the weighted average number of shares in issue through the year.

The following is a reconciliation between the basic and diluted loss per share and the adjusted diluted (loss)/earnings per share:

Basic and diluted loss per share

Add back:

Adjustment to basic loss per share for the impact of dilutive securities1

Exceptional items per share2

Amortisation per share3

Tax per share

Charge:

Tax credit/(charge) at prevailing rate

Adjusted diluted (loss)/earnings per share

Year ended
26 December 
2020
pence

Year ended
28 December 
2019
pence

(12.02)

(3.66)

–

6.85

2.65

0.01

0.48

(2.03)

0.59

2.94

2.77

0.21

(0.54)

2.31

1  All the Group’s potentially dilutive equity derivative securities were anti-dilutive for the purpose of adjusted diluted loss per share for the year ended 26 December 
2020. The warrants, LTIP options, market value options, CSOP options, Sharesave scheme options and Directors’ deferred bonus shares were dilutive in the year 
ended 28 December 2019, with the exception of the 2017 options which were anti-dilutive.

2  Exceptional items per share is calculated as total finance and non-finance exceptional items divided by the diluted weighted average number of shares in issue 

through the year.

3  Amortisation per share is calculated as the amortisation charge divided by the diluted weighted average number of shares in issue through the year.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 2020108

13. Earnings per share continued
The weighted average number of shares (excluding the 2017 anti-dilutive options) for the purposes of calculating the adjusted diluted earnings per 
share are as follows:

Basic 

Market value options (note 25)

Warrants (note 24)

LTIP share options (note 25)

CSOP options (note 25)

Sharesave Scheme options (note 25)

Directors’ deferred bonus shares (note 25)

Diluted

14. Intangible assets

Cost

At 29 December 2019

Additions

Disposals

At 26 December 2020

Amortisation

At 29 December 2019

Charge for the period

Disposals

At 26 December 2020

Net book value

At 26 December 2020

Cost

At 30 December 2018

Additions

Disposals

At 28 December 2019

Amortisation

At 30 December 2018

Charge for the year

Disposals

At 28 December 2019

Net book value

At 28 December 2019

 Year ended
26 December 2020 
Weighted average 
number of shares
000s

196,232

–

–

–

–

–

–

 Year ended
28 December 2019 
Weighted average 
number of shares
000s

170,207

14,915

8,510

7,576

585

972

247

196,232

203,012

Goodwill
£000s

Customer 
relationships
£000s

Brands
£000s

Software
£000s

Total
£000s

124,877

26,744

23,222

–

–

–

–

–

–

24,409

3,317

(146)

199,252

3,317

(146)

124,877

26,744

23,222

27,580

202,423

–

–

–

–

18,694

2,654

–

21,348

525

97

–

622

19,655

2,446

(146)

38,874

5,197

(146)

21,955

43,925

124,877

5,396

22,600

5,625

158,498

Goodwill
£000s

Customer 
relationships
£000s

Brands
£000s

Software
£000s

Total
£000s

124,877 

26,744 

23,222 

22,228 

197,071 

– 

– 

– 

– 

– 

– 

2,339 

(158)

2,339 

(158)

124,877 

26,744 

23,222 

24,409 

199,252 

– 

– 

– 

– 

15,996 

2,698 

– 

18,694 

427 

98 

– 

525 

16,991 

2,726 

(62)

33,414 

5,522 

(62)

19,655 

38,874 

124,877 

8,050 

22,697 

4,754 

160,378 

Notes to the Consolidated Financial Statements continuedFor the year ended 26 December 2020Financial StatementsHSS Hire Group plc Annual Report and Financial Statements 2020109

14. Intangible assets continued
Analysis of goodwill, indefinite life brands, other brands and customer relationships by cash generating unit:

Allocated to

HSS Core

Climate control

Power generation

At 26 December 2020

Allocated to

HSS Core

Climate control

Power generation

At 28 December 2019

Goodwill
£000s

Indefinite life 
brands
£000s

Other
brands
£000s

Customer 
relationships
£000s

Total
£000s

111,497

21,900

7,327

6,053

–

–

124,877

21,900

236

273

191

700

4,397

138,030

708

291

8,308

6,535

5,396

152,873

Goodwill
£000s

Indefinite life 
brands
£000s

Other
brands
£000s

Customer 
relationships
£000s

Total
£000s

111,497 

21,900 

7,327 

6,053 

– 

– 

124,877 

21,900 

256 

336 

205 

797 

6,849 

140,502 

820 

381 

8,483 

6,639 

8,050 

155,624 

The remaining life of intangible assets other than goodwill and indefinite life brands is between nil and fourteen years (2019: one and fifteen years). 
For the purpose of calculating Adjusted EBITDA and Adjusted EBITA, amortisation, as disclosed on the face of the income statement, is calculated 
as the total of the amortisation charge for the year and the loss on disposal of intangible assets.

The Group tests property, plant and equipment, right of use assets, goodwill and indefinite life brands for impairment annually and considers at each 
reporting date whether there are indicators that impairment may have occurred. The Group has three cash generating units (CGUs): HSS Core, HSS 
Power and Climate Control. The recoverable amounts of the goodwill and indefinite life brands, which are allocated to CGUs, are estimated from 
value in use (VIU) calculations which model pre-tax cash flows for the next five years (2019: five years) together with a terminal value using a long-term 
growth rate. The key assumptions underpinning the recoverable amounts of the CGUs tested for impairment are those regarding the discount rate, 
forecast revenue, EBITDA and capital expenditure including cash flows required to maintain the Group’s right of use assets.

The key variables applied to the VIU calculations were determined as follows:

 → Cash flows were derived based on the budget for 2021 and model of the business for the following two years (to the end of 2023).

 → Operational activity then had a long-term growth rate applied to it while capital expenditure was specifically adjusted to reflect expectations of 

spend in the following years giving a model of five years in total after which a terminal value was calculated. The long-term growth factor used was 
1.8% for each of the CGUs (2019: 1.4%). 

 → A pre-tax discount rate of 9.16% (2019: 9.15%), calculated by reference to a weighted average cost of capital (WACC) based on an industry peer 

group of quoted companies.

An impairment may be identified if changes to any of the factors mentioned above become significant, including underperformance of the Group 
against forecast, negative changes in the UK tool hire market or a deterioration in the UK economy, which would cause the Directors to reconsider 
their assumptions and revise their cash flow projections.

Based on the VIU modelling and impairment testing, the Directors do not consider an impairment charge to be required in respect of any of the 
property, plant and equipment, goodwill or indefinite life brands assets carried in the balance sheet at 26 December 2020 for any of the CGUs.

The Directors carried out sensitivity analysis on various inputs to the models, including growth rates, discount rates and percentage reductions to 
ongoing cash flows which did not result in an impairment charge for any CGU. As part of the sensitivity analysis the Directors assessed combined 
outcomes utilised as part of the going concern and long-term viability assessments (refer to note 1e), particularly in light of the potential impact of 
economic uncertainty arising from COVID-19. Given the level of headroom in VIU these calculations show, the Directors did not envisage reasonably 
possible changes, either individually or in combination, to the key assumptions that would be sufficient to cause an impairment charge at the balance 
sheet date.

In respect of HSS Core, at 26 December 2020, the headroom between VIU and carrying value of the related assets was £75.1m (2019: £192.7m). 
The Directors’ sensitivity analysis with regard to the most sensitive CGU, HSS Core, shows that an increase in the discount rate to 11.5% 
(2019: 26.7%) or a reduction in the long-term growth rate to a decline of 0.7% (2019: decline of 4.2%) would eliminate the headroom shown. 
In addition, the Directors have assessed the combined impact of the long-term growth rate falling to zero (2019: zero) and an increase in the discount 
rate of 1% to 10.16% (2019: 10.15%). This shows that the headroom drops to £53.9m (2019: £131.3m) for HSS Core but that impairment is not 
required for any CGU.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 2020110

15. Property, plant and equipment

Land & 
buildings
£000s

Plant & 
machinery
£000s

Materials & 
equipment 
held for hire
£000s

Cost

At 29 December 2019

Transferred to right of use assets

Transferred from right of use assets

Additions

Disposals

Foreign exchange differences

At 26 December 2020

Accumulated depreciation

At 29 December 2019

Transferred to right of use assets

Transferred from right of use assets

Charge for the year

Impairment

Disposals

Foreign exchange differences

Transfers

At 26 December 2020

Net book value

At 26 December 2020

Cost

At 30 December 20181

Foreign exchange differences

Additions

Disposals

Transfers

At 28 December 2019

Accumulated depreciation

At 30 December 20181

Foreign exchange differences

Charge for the year

Impairment

Disposals

Transfers

At 28 December 2019

Net book value

At 28 December 2019

Total
£000s

315,218

(46,888)

3,144

16,444

73,505

61,925

–

–

1,284

(16,408)

38

–

–

1,061

(7,748)

77

179,788

(46,888)

3,144

14,099

(17,328)

(41,484)

465

580

58,419

55,315

133,280

247,014

54,437

55,936

102,994

213,367

–

–

3,516

1,789

–

–

2,139

227

(17,576)

(17,576)

1,652

14,518

–

1,652

20,173

2,016

(14,536)

(7,592)

(13,004)

(35,132)

2

–

40

(170)

448

170

490

–

45,208

50,580

89,202

184,990

13,211

4,735

44,078

62,024

Land & 
buildings
£000s

Plant & 
machinery
£000s

Materials & 
equipment 
held for hire
£000s

Total
£000s

73,293

62,685

190,373

326,351

– 

2,415 

(2,131)

(72)

(95) 

1,891

(1,482)

(1,074)

(840)

27,097

(37,988)

1,146

(935)

31,403 

(41,601)

–

73,505

61,925

179,788

315,218 

51,431 

55,125 

110,666 

217,222 

–

4,316 

209 

(1,568)

49

(79)

2,521 

154

(1,469)

(316)

(546)

21,764 

–

(625)

28,601 

363

(29,157)

(32,194)

267

–

54,437 

55,936 

102,994

213,367 

19,068 

5,989 

76,794 

101,851 

1  As part of the ongoing improvements to hire stock processes some historic consolidation entries have been corrected which resulted in a reduction to cost and 

accumulated depreciation of £5.0m. The adjustment had no impact on net book value.

Notes to the Consolidated Financial Statements continuedFor the year ended 26 December 2020Financial StatementsHSS Hire Group plc Annual Report and Financial Statements 2020111

15. Property, plant and equipment continued
Transferred to right of use assets category represents the transfer of assets previously recognised under finance leases, while transferred from right 
of use assets category represents assets no longer under lease acquired at the end of the lease term. The right of use asset is depreciated over the 
lease term on a straight line basis, except where the Group has the right, and expects to exercise that right, to take ownership of the assets after the 
end of the lease; in such cases the assets are depreciated over the useful life.

Materials and equipment held for hire with a net book value of £29.3m at 28 December 2019 (restated) were held under finance leases and transferred 
to right of use assets on the adoption of IFRS 16 Leases (note 3). The depreciation charge for assets held under finance leases in the year ended 
28 December 2019 was £5.5m (restated). The amounts disclosed relating to assets held under finance lease have been restated due to a review 
carried out as part of IFRS 16 adoption. This had no impact on the total net book value or depreciation charge in the 2019 financial statements.

The results of the impairment review for property, plant and equipment are included in note 14.

16. Right of use assets

Cost

Recognised on transition date

Foreign exchange differences

Additions

Re-measurements

Transfers to property, plant and equipment

Disposals

At 28 December 2020

Accumulated depreciation

Transfers to property, plant and equipment

Charge for the period

Impairments

Disposals

At 28 December 2020

Net book value

At 28 December 2020

Property
£000s

Vehicles
£000s

Equipment 
for hire and 
internal use
£000s

Total
£000s

58,014

155

1,317

6,931

–

(5,164)

61,253

–

10,999

9,541

(5,137)

15,403

21,416

22

3,040

17

–

(814)

30,101

109,531

–

4,880

–

(3,144)

(1,776)

177

9,237

6,948

(3,144)

(7,754)

23,681

30,061

114,995

–

7,613

–

(759)

6,854

(1,652)

5,924

–

(1,373)

2,899

(1,652)

24,536

9,541

(7,269)

25,156

45,850

16,827

27,162

89,839

On adoption of IFRS 16 on 29 December 2019, the Group recognised right of use assets representing the Group’s right to use leased assets. Right of 
use assets are depreciated over the lease term on a straight line basis, except where the Group has the right, and expects to exercise that right, to 
take ownership of the assets at the end of the lease; in such cases the assets are depreciated over the useful life and transferred to property, plant 
and equipment at the end of the lease.

Right of use assets are measured at cost comprising the initial measurement of lease liability, initial direct costs and restoration costs. Right of use 
assets arising on transition to IFRS16 are adjusted for any prepaid or accrued lease payments relating to that lease that were recognised in the 
statement of financial position immediately before the DIA. During the year the Group recorded re-measurements of £6.9m on its property leases due 
to changes in property footprint, including lease extensions and disposals following the decision to close 134 branches and subsequent negotiations 
with landlords to surrender leases. Under HSS accounting policy, locations that have not been permanently closed are deemed to be part of a wider 
cash generating unit (CGU) when being tested for impairment. The act of permanently closing a location has the effect of separating it from the CGU 
and is also a trigger for impairment. The value of ROU assets impaired as a result of decision to permanently close locations is £9.5m.

Disclosures relating to lease liabilities are included in note 20.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 2020112

17.  Inventories

Inventories

Inventory spares

Total inventories

Provision for impairment

Inventories

Provision for impairment of inventories

Balance at the beginning of the year

Additions

Utilisation

Balance at the end of the year

26 December 
2020
£000s

28 December 
2019
£000s

2,038

1,245

3,283

(100)

3,183

2,503

1,576

4,079

(344)

3,735

26 December 
2020
£000s

28 December 
2019
£000s

344

250

(494)

100

270

274

(200)

344

The cost of inventories recognised as an expense and included in cost of sales is £21.4m (2019: £27.1m).

18. Trade and other receivables

Year ended 26 December 2020

Year ended 28 December 2019

Trade receivables

Accrued income

Contract assets

Net investment in sub-lease

Other debtors

Prepayments

Gross
£000s

66,434

6,965

73,399

1,497

3,502

2,963

Provision for 
impairment 
£000s

Net of 
provision
£000s

(5,374)

(107)

(5,481)

–

–

–

61,060

6,858

67,918

1,497

3,502

2,963

Total trade and other receivables

81,361

(5,481)

75,880

Gross
£000s

72,056

6,824

78,880

–

2,762

10,499

92,141

Provision for 
impairment 
£000s

(3,745)

–

(3,745)

–

–

(3,745)

Net of
provision
£000s

68,311

6,824

75,135

–

2,762

10,499

88,396

The following table details the movements in the provision for impairment of trade receivables and other receivables:

Balance at the beginning of the year

Increase in provision

Utilisation

Balance at the end of the period

The provision for impairment of trade receivables is comprised as follows:

Bad debt provision

Credit note provision

26 December 
2020
£000s

28 December 
2019
£000s

(3,745)

(5,962)

4,226

(5,481)

(3,819)

(4,590)

4,664

(3,745)

26 December 
2020
£000s

28 December 
2019
£000s

(3,023)

(2,458)

(5,481)

(1,568)

(2,177)

(3,745)

Notes to the Consolidated Financial Statements continuedFor the year ended 26 December 2020Financial StatementsHSS Hire Group plc Annual Report and Financial Statements 2020113

18. Trade and other receivables continued
The bad debt provision based on expected credit losses and applied to trade receivables, all of which are current assets, is as follows:

26 December 2020

Contract assets

Expected loss rate

Provision for impairment charge

28 December 2019

Contract assets

Expected loss rate

Provision for impairment charge

Current

61,197

1.4%

839

Current

63,633

1.0%

633

0 to 60 days 
past due

61 to 365 
days past due

1 to 2 years 
past due

5,902

4.6%

272

4,962

25.7%

1,276

1,338

47.5%

636

0 to 60 days 
past due

61 to 365 
days past due

1 to 2 years 
past due

7,500

3.0%

228

6,631

8.3%

552

1,116

13.9%

155

Total

73,399

4.1%

3,023

Total

78,880

2.0%

1,568

Contract assets consist of trade receivables and accrued income.

The bad debt provision is estimated using the simplified approach to expected credit loss methodology and is based upon past default experience 
and the Directors’ assessment of the current economic environment for each of the Group’s ageing categories.

The Directors have given specific consideration to the impact of COVID-19 on the general economy, particularly given expected tapering of 
Government support. At the balance sheet date the Group has not seen a marked increase in debt write-offs; in fact, reduced sales combined 
with an intense focus on collections have resulted in debt that is significantly lower than 2019. However, as has been widely reported, there is an 
expectation that the situation will deteriorate as Government support is reduced and that the rate of insolvencies will increase. Given these facts, the 
Group considers that historical losses are not a good predictor of future failures and has exercised judgement in increasing the expected loss rates 
across all categories of debt. In so doing the provision has been increased by around £1.2m from that which would have been required based on loss 
experience over the past two years. As in the prior year, historical loss rates have been increased where debtors have been identified as high risk with 
a reduction applied to customer debt covered by credit insurance. The total amount expensed was £4.1m (2019: £3.6m). Unless the counterparty is in 
liquidation, these amounts are still subject to enforcement action. 

Provisions are made for credit notes expected to be raised after year end for income recognised during the year (see note 2). 

The overall provisions for bad debt and credit notes amount to 7.5% of contract assets at 26 December 2020 (2019: 4.7%). A 0.5% increase in the rate 
of provision required would give rise to an increased provision of £0.4m (2019: £0.4m).

19. Trade and other payables

Current

Trade payables

Other taxes and social security costs

Other creditors

Accrued interest on borrowings

Accruals

Deferred income

26 December 
2020
£000s

28 December 
2019
Restated1
£000s

23,957

5,109

2,300

3,442

26,907

106

61,821

31,420

6,856

1,565

3,608

22,479

103

66,031

1  £2.4m of rehire accruals as at 28 December 2019 have been reallocated from trade payables to accruals to correctly reflect the nature of the item. 

This restatement has no impact on total trade and other payables.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 2020114

20. Borrowings

Current

Senior finance facility

Lease liabilities

Obligations under finance leases

Non-current

Senior finance facility

Revolving credit facility

Lease liabilities

Obligations under finance leases

The nominal value of the Group’s loans at each reporting date is as follows:

Senior finance facility

Revolving credit facility

26 December 
2020
£000s

28 December 
2019
£000s

15,000

23,395

–

38,395

–

–

5,355

5,355

161,899

174,501

17,200

66,177

–

–

–

11,228

245,276

185,729

26 December 
2020
£000s

28 December 
2019
£000s

181,982

17,200

199,182

181,982

–

181,982

The Group’s Senior finance facility and Revolving credit facility (RCF) expire on 10 July 2023 and 10 January 2023 respectively. The £15.0m current 
element of the Senior finance facility was repaid in January 2021 and the £17.2m RCF was repaid in April 2021.

The senior finance facility and RCF are secured over the assets of a Group company, Hero Acquisitions Limited, and all of its subsidiaries. 
These subsidiaries comprise all of the trading activities of the Group. The lenders under the RCF rank above those under the senior finance facility. 
The overall £25.0m RCF includes a £6.0m overdraft facility and a £1.8m guarantee arrangement to secure the Group’s card-acquiring services 
provided by a third party (see note 27).

The Group had undrawn committed borrowing facilities of £20.7m at 26 December 2020 (2019: £36.6m), including £14.7m of finance lines to fund hire 
fleet capital expenditure not yet utilised. Including net cash balances, the Group had access to £118.3m of combined liquidity from available cash and 
undrawn committed borrowing facilities at 26 December 2020 (2019: £59.3m). 

The interest rates on the Group’s borrowings are as follows:

Senior finance facility

Revolving credit facility

Lease liabilities

Finance leases

Floating

Floating

Floating

Floating

%age above LIBOR

%age above LIBOR

%age above LIBOR

%age above LIBOR

The weighted average interest rates on the Group’s borrowings are as follows:

Borrowings

Lease liabilities

Finance leases

26 December 
2020

28 December 
2019

8.0%

2.5 to 3.0%

2.4 to 2.9%

–

8.0%

2.5%

–

3.1%

26 December 
2020

28 December 
2019

9.8%

4.8%

–

10.4%

–

4.8%

Amounts under the RCF are typically drawn for a one- to three-month borrowing period, with the interest set for each borrowing period based upon 
LIBOR and a fixed margin.

Notes to the Consolidated Financial Statements continuedFor the year ended 26 December 2020Financial StatementsHSS Hire Group plc Annual Report and Financial Statements 2020115

26 December 2020

28 December 2019

Lease 
liabilities
£000s

27,452

55,544

23,483

Borrowings
£000s

30,581

208,725

–

Finance
leases
£000s

6,306

11,615

–

Borrowings
£000s

16,423

220,805

–

106,479

239,306

17,921

237,228

–

–

(38,822)

(1,302)

(16,907)

–

–

–

–

–

–

(1,338)

(55,246)

–

–

–

89,572

199,182

16,583

181,982

26 December 
2020
Lease 
liabilities
£000s

28 December 
2019
Finance
leases
£000s

23,395

47,030

19,147

89,572

5,355

11,228

–

16,583

20. Borrowings continued
The Group’s leases and borrowings have the following maturity profile:

Less than one year

Two to five years

More than five years

Less interest cash flows:

Senior finance facility

Revolving credit facility

Lease liabilities

Finance leases

Total principal cash flows

The maturity profile, excluding interest cash flows, of the Group’s leases is as follows:

Less than one year

Two to five years

More than five years

Finance leases held at 28 December 2019 principally related to hire fleet assets.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 2020116

21. Provisions

At 29 December 2019

Adoption of IFRS 16 (note 3)

Additions

Utilised during the period

Unwind of provision

Impact of change in discount rate

Releases

Foreign exchange

At 26 December 2020

Of which:

Current 

Non-current

At 30 December 2018

Additions

Utilised during the period

Unwind of provision

Released, including disposal on sale of business

Foreign exchange

At 28 December 2019

Of which:

Current 

Non-current

Onerous
property 
costs
£000s

4,833

(2,222)

5,326

(601)

7

88

Dilapidations
£000s

Onerous 
contracts
£000s

16,209

19,573

–

1,452

(2,726)

204

747

–

–

(3,330)

218

557

–

–

(3,472)

(3,226)

–

17

Total
£000s

40,615

(2,222)

6,778

(6,657)

429

1,392

(6,698)

17

3,959

12,677

17,018

33,654

1,328

2,631

3,959

Onerous
leases
£000s

4,745 

4,942 

(2,570)

20 

(2,304)

– 

2,823

9,854

12,677

Dilapidations
£000s

3,297

13,721

17,018

Onerous 
contracts
£000s

7,448

26,206

33,654

Total
£000s

16,779 

22,808 

44,332 

555 

(790)

49 

(360)

(24)

– 

(3,580)

345 

– 

– 

5,497

(6,940)

414 

(2,664)

(24)

4,833 

16,209 

19,573 

40,615 

2,043 

2,790 

4,833 

2,990 

13,219 

16,209 

3,112 

16,461 

19,573 

8,145 

32,470 

40,615 

Onerous property costs
Provisions for onerous property costs relate to the current value of contractual liabilities for future rates payments and other unavoidable costs on 
leasehold properties the Group no longer uses or where a site is partially in use and as a whole, loss-making. Until the implementation of IFRS 16 
on 29 December 2019, the provision also included amounts for future rent payments. The Company has taken the practical expedient available 
under IFRS 16 to rely on its assessment of whether a lease is onerous by applying IAS 37 Provisions, Contingent Liabilities and Contingent Assets 
immediately before the date of initial application, reducing the carrying value of its right of use asset on implementation. This resulted in the elimination 
of onerous property costs of £2.2m and a corresponding impairment of the right of use asset on transition date.

The liabilities, assessed on a property-by-property basis, are expected to arise over a period of up to 9 years (2019: 8 years) with the weighted 
average of the onerous property costs post IFRS 16 being 3.76 years (2019: pre IFRS 16 3.9 years). Prior to implementation of IFRS 16, they were 
stated net of expected sub-let income based on existing sub-let agreements (2019: £0.7m). Provisions for onerous property costs relate to the current 
value of contractual liabilities for future rates payments and other unavoidable costs. These costs are treated as exceptional. The onerous property 
cost provision has been inflated at a rate of 0.1% (2019: discounted at 0.9%). A 1% increase in the discount rate at 26 December 2020 would reduce 
the provision post the implementation of IFRS 16 by £0.09m (2019: pre IFRS 16 £0.1m).

Since the implementation of IFRS 16, right of use assets are subject to impairment testing (note 14). Prior to the implementation of IFRS 16, the 
assessment of whether a site was onerous was based on the current year profit or loss being projected forward to the end of the lease. In considering 
profitability, expected sub-let income for unused space was considered. The amount of expected sub-let income leases included in the onerous lease 
provision amounted to £0.9m at 28 December 2019.

Notes to the Consolidated Financial Statements continuedFor the year ended 26 December 2020Financial StatementsHSS Hire Group plc Annual Report and Financial Statements 2020117

21. Provisions continued
Dilapidations
An amount equivalent to the provision for dilapidation is recognised as part of the asset of the related property. The timing and amounts of future cash 
flows related to lease dilapidations are subject to uncertainty. The provision recognised is based on management’s experience and understanding 
of the commercial retail property market and third party surveyors’ reports commissioned for specific properties in order to best estimate the future 
outflow of funds, requiring the exercise of judgement applied to existing facts and circumstances, which can be subject to change. The estimates 
used by management in the calculation of the provision take into consideration the location, size and age of the properties. The weighted average 
dilapidations provision at 26 December 2020 was £6.65 per square foot (psf) (2019: £8.68 psf). The reduction is due to an increase in surveys and 
landlord negotiations in the Group’s effort to exit all its dark store liabilities. Estimates for future dilapidations costs are regularly reviewed as and when 
new information is available. A £0.50 psf increase in the dilapidations provision would lead to an increase in the provision at 26 December 2020 of 
£0.7m (2019: £0.9m).

The dilapidations provision has been discounted at a rate of 0.25% (2019: 1.26%) at 26 December 2020 based on ten-year UK gilt yields. A 1% 
increase in the discount rate at 26 December 2020 would decrease the dilapidations provision by £0.7m (2019: £0.8m). The inflation rate applied in the 
calculation of the dilapidations provision was 1.8% (2019: 1.8%).

Onerous contract
The onerous contract represents amounts payable in respect of the agreement reached between the Group and Unipart to terminate the contract to 
operate the NDEC. Under the terms of the agreement at 26 December 2020 £17.0m is payable over the period to 2026 (2019: £20.3m) and £3.3m has 
been paid during the year (2019: £3.6m). The provision has been restated to present value by applying an inflation rate of 0.1% (2019: discount rate 
of 1.2%). A 1% reduction in the inflation rate at 26 December 2020 would decrease the provision by £0.5m (2019: a 1% increase in the discount rate 
would decrease the provision by £0.6m).

22. Deferred tax
Deferred tax is provided in full on taxable temporary differences under the liability method using applicable tax rates.

At 29 December 2019

Credit to the income statement

At 26 December 2020

At 26 December 2020

Deferred tax asset/(liabilities)

At 28 December 2018 – continuing operations

(Charge)/credit to the income statement

At 28 December 2019

At 28 December 2019

Deferred tax liabilities

Property, plant 
and equipment 
and other items
£000s

Acquired 
intangible 
assets
£000s

–

66

66

(341)

15

(326)

Total
£000s

(341)

81

(260)

66

(326)

(260)

Tax
losses
£000s

2,500

(2,500)

–

–

Property, plant 
and equipment 
and other items
£000s

(841)

841

–

–

Acquired 
intangible 
assets
£000s

(327)

(14)

(341)

Total
£000s

1,332

(1,673)

(341)

(341)

(341)

Deferred tax assets are recognised in respect of certain tax losses that are expected to be utilised within the next 12 months against suitable future 
taxable profits.

At 26 December 2020 £0.3m (2019: £0.3m) of the deferred tax liability is expected to crystallise after more than one year.

At 26 December 2020 the Group had an unrecognised deferred tax asset relating to trading losses of £13.3m (2019: £10.4m). The gross balance 
at 26 December 2020 was £69.8m (2019: £61.2m).

The Group also has an unrecognised deferred tax asset relating to temporary differences on plant and equipment, intangible assets and provisions 
of £12.8m (2019: £9.6m). The gross balance at 26 December 2020 was £67.4m (2019: £56.5m).

These potential deferred tax assets have not been recognised on the basis that it is not sufficiently certain when taxable profits that can be utilised 
to absorb the reversal of the temporary difference will occur. 

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 2020 
 
118

23. Share Capital and Capital raise
On 8 December 2020 the Group completed a capital raise from existing and new shareholders resulting in gross proceeds of £52.6m. 526,270,512 
ordinary shares of 1p each were issued for 10p each.

Gross proceeds

Cost of share issue 1

Net proceeds

Accounted for as:

Share capital

Share premium

1 £1,492,000 of the £1,784,000 costs had not been paid as at 26 December 2020.

The number of shares in issue and the related share capital and share premium are as follows.

At 29 December 2019

Shares issued

At 26 December 2020

24. Warrant reserve

Year ended
26 December 
2020
 £000 

52,627

(1,784)

50,843

5,263

45,580

50,843

Ordinary 
shares
Number

Ordinary 
shares
£000s

170,207,142

526,270,512

696,477,654

1,702

5,263

6,965

Share 
premium
£000s

–

45,580

45,580

In 2018, the Group issued 8,510,300 warrants to the holders of its debt under the senior finance facility leading to an amount of £2.7m being 
recognised. The warrants are exercisable at a subscription price of 1p on repayment of the senior finance facility, a change in control or the end 
of the facility term.

At 26 December 2020 and 29 December 2019

Number

Nominal 
value
£000

8,510,300

2,694 

25. Share-based payments
The Group operates a number of share-based payment schemes as part of its reward and retention strategies. The key points of each of the Group’s 
share schemes for grants up to 26 December 2020 are summarised below. All schemes are equity-settled. All disclosure relates to both the Group 
and the Company. 

Restricted stock grant
On 7 July 2020 restricted stock grants were awarded to eligible colleagues. The options will vest subject to the colleagues satisfying a two-year 
service condition. To the extent it vests, each award will, ordinarily, be released to the participant at the end of a further two-year holding period. 
The awards were valued as the grant-date share price, adjusted for anticipated dividends payable.

Long-Term Incentive Plan
On 4 June 2019 share awards under the Long-Term Incentive Plan (LTIP) were issued to eligible colleagues in the form of nil-cost options over ordinary 
shares. The LTIP options will vest subject to performance conditions based on earnings per share and return on capital employed measured over the 
three-year period ending with the Group’s 2021 financial year. To the extent it vests, each award will, ordinarily, be released to the participant at the 
end of a further two-year holding period. The awards were valued at the grant-date share price, adjusted for anticipated dividends payable.

During 2018, share awards under the LTIP were issued to eligible colleagues in the form of nil-cost options over ordinary shares. The LTIP options will 
vest subject to share price performance measured over the three-month period ending with the Company’s 2021 financial year.

On the same dates as the LTIP awards, tax-qualifying share options were granted as part of the LTIP awards (CSOP options) via a Company Share 
Option Plan approved by HMRC. Each CSOP is subject to the same performance targets as apply to the nil-cost options part of the LTIP and will vest 
and be released at the same time as the nil-cost options. If a CSOP option is exercised as a gain, the number of shares that may be delivered under 
the associated LTIP award will be reduced at exercise by the same value to ensure that the total pre-tax value of the original LTIP award delivered to 
the participant is not increased by the grant of the CSOP option. 

As such, the LTIP comprises a bundled HMRC-approved option in respect of the first £30,000 worth of an award, and an unapproved LTIP award for 
amounts in excess of this HMRC limit. Therefore, the fair value of the award in aggregate is determined by reference to the market value of the original 
LTIP share awards at the date of grant.

Notes to the Consolidated Financial Statements continuedFor the year ended 26 December 2020Financial StatementsHSS Hire Group plc Annual Report and Financial Statements 2020 
 
119

25. Share-based payments continued
Market value options
During 2018, share awards (the 2018 Awards) were granted to eligible colleagues in the form of market value options over ordinary shares. 
The market value options will vest subject to performance conditions based on HSS’s share price measured over the three-month period ending 
with 31 December 2021. To the extent it vests, the 2018 Awards will, ordinarily, be released to the participant at the end of a further one-year 
holding period. 

During 2017, share awards (the 2017 Awards) were granted to eligible colleagues in the form of market value options over ordinary shares. The vesting 
of the market value options was subject to performance conditions based on earnings per share and return on capital employed measured over the 
period ending with the Company’s 2020 financial year. The 2017 awards lapsed on 31 December 2020 with no options vesting. If the 2017 Awards 
had vested, the 2018 Awards would have lapsed.

On the same dates for the 2018 and 2017 Awards, tax-qualifying share options were granted as part of the market value option awards (CSOP 
options) via a Company Share Option Plan approved by HM Revenue & Customs (HMRC). Each CSOP is subject to the same performance targets as 
are applied to the market value options and they will vest and be released at the same time as them. 

As such the total award to each individual comprises a bundled HMRC-approved option in respect of the first £30,000 worth of an award, and an 
unapproved market value option award for amounts in excess of this HMRC limit.

Deferred Bonus Plan
On 16 April 2019 shares were issued to Directors under the Group’s Deferred Bonus Plan (DBP). The awards are not subject to any performance 
conditions and will ordinarily vest after a two-year holding period. The awards were valued as the grant-date share price, adjusted for anticipated 
dividends payable.

2016 Three-year Sharesave Scheme (SAYE Plan)
During 2016, the Group offered all colleagues the opportunity to participate in the 2016 Sharesave Scheme, a SAYE plan. The Sharesave Scheme 
enabled participating employees to save anything from £5 to £250 per month over three years. At the end of the three years, the employee could use 
the amount saved to purchase HSS Hire Group plc shares at a discounted price (compared with the price on the date of issue) of 57.7p per share. 
Alternatively, the employee could, at their request, withdraw their savings and leave the SAYE Plan at any time. Participants were eligible to exercise 
their awards during the six month period from 1 January 2020. No options were exercised and the options lapsed at the end of that period.

No awards have been made under the SAYE Plan since 2016.

The table below reconciles the options outstanding during the year ended 26 December 2020:

Outstanding at 29 December 2019

21,892,935

10,093,227

–

2,209,833

350,715

841,894

Granted

Lapsed or cancelled

–

–

5,704,351

–

(923,858)

(1,417,805)

(261,538)

(245,632)

–

–

–

(841,894)

MVO
Number

LTIP
Number

RSG
Number

CSOP
Number

DBP
Number

SAYE
Number

Outstanding at 26 December 2020

20,969,077

8,675,422

5,442,813

1,964,201

350,715

Exercisable at end of period, number

Weighted average exercise price, pence

Weighted average remaining contractual life, years

Weighted average fair value of options granted, pence

–

39.0

7.3

7.6

–

–

8.2

26.0

–

27.3

9.5

26.6

–

26.0

7.5

5.6

–

–

0.3

37.3

The table below reconciles the options outstanding during the year ended 28 December 2019:

–

–

–

–

–

Outstanding at 30 December 2018

21,477,547

4,762,622

1,967,025

–

1,102,474

Granted

Lapsed or cancelled

415,388

6,570,227

242,808

350,715

–

–

(1,239,622)

–

–

(260,580)

Outstanding at 28 December 2019

21,892,935

10,093,227

2,209,833

350,715

841,894

MVO
Number

LTIP
Number

CSOP
Number

DBP
Number

SAYE
Number

Exercisable at end of period, number

Weighted average exercise price, pence

Weighted average remaining contractual life, years

Weighted average fair value of options granted, pence

–

38.4

8.3

7.5

–

–

9.2

25.6

–

24.3

8.5

5.1

–

–

1.3

37.3

–

57.7

0.5

23.0

The total charge for the year relating to employee share-based payment plans during the year ended 26 December 2020 was £453,000 
(2019: £713,000), all of which related to equity-settled share-based payment transactions.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 2020120

26. Financial instruments
Financial risk management
The Group holds and uses financial instruments to finance its operations and to manage its interest rate and liquidity risks. The Group primarily 
finances its operations using share capital, revenue and borrowings.

The Group’s activities expose it to a variety of financial risks. Risk management is carried out under policies approved by the Board of Directors. 
Financial risk management is carried out by the Chief Financial Officer under a policy approved by the Board. The Board approves written principles 
for overall risk management, as well as written policies covering specific areas, such as interest rate risk, credit risk and liquidity risk, and receives 
regular reports on such matters. The Group does not engage in trading or speculative activities using derivative financial instruments.

Market risk
Market risk is the risk of a change in market prices, such as foreign exchange rates and interest rates. They will affect the Group’s income or the value 
of its holdings of financial instruments.

Interest rate risk
Interest rate risk is the risk of a change in the Group’s cash flows due to a change in interest rates. 

The Group enters into leases in respect of hire stock assets and these carry a fixed rate of interest set at lease inception. The Group is only exposed 
to interest rate risk on its variable interest borrowings, such as the senior finance facility, RCF and other short-term borrowings. To mitigate the risks 
associated with this, the Group has entered into an interest rate cap that limits the interest that the Group will pay on £150m of its borrowings under 
the senior finance facility. The Directors continue to monitor developments in market interest rates on a regular basis. The effect of a 1% increase in 
interest rates on the Group’s variable loans would lead to an increase in the interest charge of £1.9m (2019: £1.8m).

Interest rate sensitivity
The table below demonstrates the sensitivity to reasonably possible changes in interest rates, taking into account the Group’s hedging arrangements, 
on income and equity for the year when this movement is applied to the carrying value of financial assets and liabilities:

Effect of:

100 basis points increase

200 basis points increase

Profit before tax

Equity

26 December
2020
£m

28 December
2019
£m

26 December
2020
£m

28 December
2019
£m

1.9

3.9

1.8

3.7

1.9

3.9

1.8

3.7

Refinancing risk
The Group manages its refinancing risk by not letting its borrowings run to their maturity. There is a risk that market conditions might preclude 
a refinancing if this is not done. The Group repaid £15.0m of the senior finance facility by its due date of 10 January 2021. The remainder of the 
Group’s senior finance facility and RCF expire on 10 July 2023 and 10 January 2023 respectively and the Group expects to refinance before they 
become current.

Foreign exchange risk
Foreign exchange risk is the risk of a change in the Group’s cash flows due to a change in foreign currency exchange rate. The Group is exposed to 
foreign currency exchange rate risk on the cash flows and carrying values of its Republic of Ireland subsidiaries. Given the relatively small size of the 
Republic of Ireland operations compared to the Group, the Directors do not consider this to be a significant risk to the Group.

Credit risk
Credit risk is the risk of financial loss to the Group if a customer or counterparty to a financial instrument fails to meet its contractual obligations and 
arises principally from the Group’s receivables from customers.

The Directors consider the Group’s credit risk from cash, cash equivalents and deposits to be low as the Group only enters transactions with banks 
or financial institutions with a credit rating of A or above. The carrying amount of each financial asset represents the maximum exposure to credit loss.

The Group has policies in place to manage potential credit risk from trade receivables. Customer credit terms are determined using independent 
ratings agency data and regularly updated to reflect any changes in customer circumstances or trading conditions. If no independent rating is 
available an internal assessment is made of the credit quality of the customer, taking into account their financial position and past trading history 
with the Group. The Directors do not expect any significant losses of receivables that have not been provided for as shown in note 18.

Liquidity risk
Liquidity risk is the risk that the Group will not be able to meet its financial obligations as they fall due. The Group Finance department regularly 
monitors forecasts of the Group’s liquidity requirements to ensure it has sufficient cash to meet operational needs while maintaining sufficient 
headroom on its undrawn committed borrowing facilities (note 20) at all times so that borrowing limits or covenants on borrowing facilities are 
not breached.

The financial covenant in place on the Group’s senior finance and revolving credit facilities at 26 December 2020 is to maintain leverage (calculated 
as net debt divided by Adjusted EBITDA as calculated each month on a cumulative last 12-month basis) at less than 3.9 times (2019: 4.0 times).

Asset risk
Asset risk is the risk of loss or damage to an asset adding to financial loss to the Group. Customers may damage hire equipment if they do not have 
the appropriate skills to use the equipment or lack a duty of care while using it. The cost of repairing or replacing the equipment can be substantial 
depending on the type of asset and in turn can lead to a loss of revenue until the asset is again available to be hired.

Notes to the Consolidated Financial Statements continuedFor the year ended 26 December 2020Financial StatementsHSS Hire Group plc Annual Report and Financial Statements 2020121

26. Financial instruments continued
Capital management
The Group relies on capital for organic and acquisitive growth, the purchase of rental equipment to replace equipment that has reached the end of its 
useful economic life. 

The Group defines capital as equity, as shown in the statement of financial position, plus net debt (total borrowings less cash) and seeks to achieve an 
acceptable return on gross capital.

The Group manages its capital structure using a number of measures and taking into account its future strategic plans. Such measures include 
ensuring the Group maintains sufficient liquidity and compliance with a bank covenant. In addition to the cash that the Group has generated from 
its operations, over recent years it has renegotiated its debt structure including the issue of a fixed interest rate bond, fixed-term loan notes, a senior 
finance facility and secured shorter-term bank borrowing through a revolving credit facility. In December 2020 the Group completed a Capital Raise 
(see note 23).

Fair value
Financial assets at the balance sheet date are comprised of derivative financial assets, trade and other receivables, cash and cash equivalents. 
The derivative financial assets are classified as fair value through other comprehensive income as the interest rate swap is in a designated hedge 
relationship. All other financial assets are classified as financial assets at amortised cost.

All financial liabilities which comprise trade and other payables, lease liabilities (2019: obligations under finance leases) and borrowings are classified 
as financial liabilities at amortised cost.

The following table shows the fair value of financial assets and financial liabilities within the Group, including their level in the fair value hierarchy. 
It does not include fair value information for financial assets or financial liabilities not measured at fair value if the carrying amount is a reasonable 
approximation of fair value.

Financial assets

Derivative financial instruments – fair value hedge

Position in 
fair value 
hierarchy

26 December 
2020
£000s

28 December 
2019
£000s

Level 2

–

14

27.  Commitments and contingencies
All operating leases held at 28 December 2019 are accounted for under IFRS 16 Leases, in the year ended 26 December 2020; as such no 
commitment figures are shown for 2020. The Group’s commitments under non-cancellable operating leases in 2019 are set out below:

Land and buildings

Within one year

Between two and five years

After five years

Other

Within one year

Between two and five years

Total commitments

28 December 2019
Restated1
£000s

11,222

30,622

10,979

52,823

8,361

15,385

23,746

76,569

1  The commitments disclosed above have been restated to include a further £2.0m of land and buildings commitments and reduce other commitments by £0.2m 

to correct errors identified during the IFRS16 transition work.

All operating leases held at 28 December 2019 are accounted for under IFRS 16 Leases in the year ended 26 December 2020; as such no 
commitment figures are shown for 2020. A reconciliation of the commitments under non-cancellable operating leases at 28 December 2019 to the 
opening lease liability under IFRS 16 is shown in note 3. 

Other operating leases held at 28 December 2019 predominantly comprise hire stock assets and motor vehicles.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 2020122

27.  Commitments and contingencies continued
The Group’s future minimum sub-lease rental income expected to be received under non-cancellable operating leases is as follows:

Sub-lease rental income

Within one year

Between two and five years

After five years

26 December 
2020
£000s

28 December 
2019
£000s

25

–

–

25

551

1,134

595

2,280

The Group has issued a guarantee for £1.8m (2019: £1.8m) under the RCF (see note 20) to secure its card-acquiring arrangements.

The Group has contracted to purchase items of property, plant and equipment that it has not received at the reporting date to the value of £4.1m 
(2019: £3.4m).

28. Business disposal – Year ended 28 December 2019 only
Disposal of UK Platforms Limited – discontinued operation 
On 11 January 2019, the Group completed the disposal of UK Platforms Limited to Nationwide Platforms Limited, a wholly-owned subsidiary of the 
Loxam Group, in order to pay down debt and generate cash flow for the expansion of the Group’s other businesses. After completion of the sale, 
£38.0m of the net proceeds was used to pay down Group debt. The table below shows the assets and liabilities disposed of:

Description of assets and liabilities

Intangible assets (including goodwill)

Property, plant and equipment

Current assets, excluding cash

Cash

Debt – finance leases

Current liabilities, excluding debt

Deferred tax liabilities

Net assets disposed of

Proceeds of disposal less transaction costs

Total profit from disposal of UK Platforms Limited

Costs incurred on disposal of discontinued operations in 2018

Profit on disposal of discontinued operations in 2019

Total profit from disposal of UK Platforms Limited

The table below shows the result of discontinued operations:

Result of discontinued operations

Revenue

Expenses other than finance costs, amortisation and depreciation

Amortisation

Depreciation

Profit from discontinued operations, net of tax

Profit on disposal of discontinued operations

Profit for the period

£000s

4,749

30,725

6,454

2,373

(5,253)

(2,943)

(1,375)

34,730

47,420

12,690

(2,080)

14,770

12,690

£000s

1,115

(801)

(3)

(149)

162

14,770

14,932

Notes to the Consolidated Financial Statements continuedFor the year ended 26 December 2020Financial StatementsHSS Hire Group plc Annual Report and Financial Statements 2020 
 
28. Business disposal continued
The following table shows a summary of the cash flows for UK Platforms Limited:

Operating cash inflow

Cash outflow from investing activities

Cash outflow from financing activities

At 28 December 2019, the balance sheet of this business was:

Intangible assets

Property, plant and equipment

Deferred tax assets

Inventories

Trade and other receivables

Cash

Assets associated with assets classified as held for sale

Debt – finance leases

Trade and other payables

Provisions

Deferred tax liabilities

Liabilities associated with assets classified as held for sale

Net assets of disposal group

123

28 December 
2019
£000s

607

(262)

(47)

£000s

4,752

30,612

27

358

8,892

2,075

46,716

(5,300)

(6,281)

(561)

(1,402)

(13,544)

33,172

29. Related party transactions
Ultimate parent entity
Until December 2020, by virtue of its majority shareholding, the Group’s immediate and ultimate parent entity was Exponent Private Equity LLP. 
Following the capital raise in December 2020, whilst continuing to be a significant shareholder, Exponent Private Equity LLP ceased to have a majority 
shareholding. During the year entities managed by Exponent Private Equity LLP charged the Group fees of £31,187 (2019: £44,292) and £nil was 
outstanding at 26 December 2020 (2019: £nil). Additionally Exponent Private Equity invests in businesses that the Group trades with. All transactions 
are carried out on an arm’s length basis and are immaterial to both parties.

Key management personnel
Related party transactions with key management personnel are disclosed in note 10.

30. Dividends
The Directors do not recommend the payment of dividends for the year ended 26 December 2020 (2019: nil).

No interim dividends were paid or proposed during the year (2019: nil).

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 2020124

31. Note supporting the statement of cash flows

At
29 December
2019
£000s

Implementation
of IFRS 16
£000s

Cash

Current borrowings

Non-current borrowings1

Finance lease liabilities

Lease liabilities, including interest3

Total

Accrued interest on borrowings

Debt issue costs1

Net debt2

Cash

Current borrowings

Non-current borrowings1

Finance lease liabilities

Total

Accrued interest on borrowings

Debt issue costs1

Net debt2

Other
non-cash
movements
£000s

At
26 December
2020
£000s

Cash
flows
£000s

74,915

–

–

–

–

(15,000)

–

97,573

(15,000)

(17,200)

12,602

(179,099)

16,583

(99,309)

(82,726)

–

28,395

86,110

–

–

(18,658)

(89,572)

(21,056)

(186,098)

–

–

17,020

(16,854)

–

2,398

(3,442)

(5,083)

22,658

–

(174,501)

(16,583)

–

(168,426)

(3,608)

(7,481)

(179,515)

(82,726)

103,130

(35,512)

(194,623)

At
30 December
2018
£000s

Cash
flows
£000s

Discontinued
operations
£000s

Other
non-cash
movements
£000s

At
28 December
2019
£000s

17,832 

(13,000)

(208,162)

(15,772)

(219,102)

(4,557)

(11,838)

(235,497)

4,826 

13,000 

38,018 

7,361

63,205 

18,498 

–

81,703 

– 

– 

– 

(47)

(47)

– 

–

– 

– 

(4,357)

(8,126)

22,658 

– 

(174,501)

(16,583)

(12,483)

(168,426)

(17,549)

4,357

(3,608)

(7,481)

(47)

(25,675)

(179,515)

1  Non-current borrowings are stated net of debt issue costs.
2  HSS calculation of net debt includes accrued interest on borrowings and excludes deduction for debt issue costs.
3  Cash flows include interest payments of £5.1m.

32. Adjusted EBITDA and Adjusted EBITA
Non-IFRS financial measures
Earnings before interest, tax, depreciation and amortisation (EBITDA) and, Adjusted EBITDA, earnings before interest, tax and 
amortisation (EBITA) and Adjusted EBITA
EBITDA, Adjusted EBITDA, EBITA and Adjusted EBITA are non-IFRS and non-Generally Accepted Accounting Practice (GAAP) performance 
measures used by the Directors and management to assess the operating performance of the Group. 

 → EBITDA is defined as operating profit before depreciation and amortisation. For this purpose depreciation includes: depreciation charge for the 
year on property, plant and equipment and on right of use assets; the net book value of hire stock losses and write-offs; the net book value of 
other fixed asset disposals less the proceeds on those disposals; impairments of right of use assets; the net book value of right of use asset 
disposals, net of the associated lease liability disposed of; and the loss on disposal of sub-leases. Amortisation is calculated as the total of the 
amortisation charge for the year and the loss on disposal of intangible assets. Exceptional items are excluded from EBITDA to calculate Adjusted 
EBITDA.

 → EBITA is defined by the Group as operating profit before amortisation. Exceptional items are excluded from EBITA to calculate Adjusted EBITA.

The Group discloses Adjusted EBITDA and Adjusted EBITA as supplemental non-IFRS financial performance measures because the Directors 
believe they are useful metrics by which to compare the performance of the business from period to period and such measures similar to Adjusted 
EBITDA and Adjusted EBITA are broadly used by analysts, rating agencies and investors in assessing the performance of the Group. Accordingly, the 
Directors believe that the presentation of Adjusted EBITDA and Adjusted EBITA provides useful information to users of the Financial Statements.

As these are non-IFRS measures, Adjusted EBITDA and adjusted operating profit measures used by other entities may not be calculated in the same 
way and are hence not directly comparable.

Notes to the Consolidated Financial Statements continuedFor the year ended 26 December 2020Financial StatementsHSS Hire Group plc Annual Report and Financial Statements 202032. Adjusted EBITDA and Adjusted EBITA continued
Adjusted EBITDA is calculated as follows:

Operating profit

Add: Depreciation of property, plant and equipment

Add: Depreciation of right of use assets

Add: Accelerated depreciation relating to hire stock customer losses, hire stock write-offs and 
other asset and right of use asset disposals

Add: Loss on disposal of sub-leases

Add: Amortisation of intangible assets

Add: Loss on disposal of intangible assets

EBITDA

Add: Exceptional items

Adjusted EBITDA

Adjusted EBITA is calculated as follows:

Operating profit

Add: Amortisation of intangible assets

Add: Loss on disposal of intangible assets

EBITA

Add: Exceptional items

Adjusted EBITA

125

Year ended  
26 December 2020

Year ended
28 December 2019

Continuing 
operations
£000s

16,821

28,601

–

8,795

–

5,522

96

59,835

4,094

63,929

£000s

1,499

20,173

24,536

4,822

59

5,197

–

56,286

13,076

69,362

Total
£000s

16,982

28,750

–

8,795

–

5,525

96

60,148

4,095

64,243

Year ended  
26 December 2020

Year ended
28 December 2019

Continuing 
operations
£000s

16,821

5,522

96

22,439

4,094

26,533

£000s

1,499

5,197

–

6,696

13,076

19,772

Total
£000s

16,982

5,525

96

22,603

4,095

26,698

33. Post balance sheet events
On 14 January 2021 the Group’s ordinary shares of 1 pence each were admitted to trading on AIM. Simultaneously, the admission of the ordinary 
shares to trading on the Main Market of London Stock Exchange plc and to the premium listing segment of the Official List were cancelled. 
This follows the Group’s announcement on 16 November 2020 and the General Meeting held on 4 December 2020.

During the year the Group recognised £1.2m of insurance proceeds claimed under the business interruption policy due to the impact of the COVID-19 
pandemic (note 6). Since the year end the Group has received a further £1.2m.

Since the year end a series of national lockdowns have come into force across the UK nations and the Republic of Ireland. These have not had a 
material impact on the Group’s trading performance.

Since the year end the Group has continued to negotiate with landlords and has surrendered or agreed to surrender 95% of leases associated with 
dark stores.

On 7 April 2021 the Group announced that it has entered into an unconditional agreement to sell Laois Hire Services Limited, the Group’s Irish large 
plant hire business, to Brigg’s Equipment Ireland Limited (“Briggs”), for a cash consideration of €11.2m. Of this, €10.7m was received on completion 
with a further €0.5m payable on finalisation of completion accounts later in 2021. The proceeds will be used to invest in the core Tool Hire business 
in line with the Group’s strategy. As part of this transaction, the Group has entered into a commercial agreement with Briggs for the cross hire of 
equipment to ensure we continue to provide our Irish customers with their large plant requirements. The sale has been treated as a non-adjusting 
post balance sheet event.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 2020126

Company Statement of Financial Position
As at 26 December 2020

ASSETS

Non-current assets

Investments

Other receivables

Current assets

Other receivables

Cash

Total assets

LIABILITIES

Current liabilities

Other payables

Total liabilities

Net assets

EQUITY

Share capital

Share premium

Warrant reserve

Merger reserve

Retained surplus

Total surplus attributable to owners of the Company

26 December 
2020
£000s

28 December 
2019
£000s

Note

2

3

3

4

5

5

5

6

90,359

203,536

293,895

89,906

166,839

256,745

309

17,294

17,603

–

17

17

311,498

256,762

(13,956)

(13,956)

(11,489)

(11,489)

(13,956)

(11,489)

297,542

245,273

6,965

45,580

2,694

97,716

144,587

297,542

1,702

–

2,694

97,716

143,161

245,273

As permitted by Section 408(3) of the Companies Act 2006, the Company’s income statement and statement of comprehensive income and related 
notes have not been presented.

The Company made a post-tax profit for the year of £973,000 (2019: £14,179,000).

The notes on pages 128 to 130 form part of these Financial Statements.

The Financial Statements were approved and authorised for issue by the Board of Directors on 28 April 2021 and were signed on its behalf by:

P Quested
Director

28 April 2021

Financial StatementsHSS Hire Group plc Annual Report and Financial Statements 2020 
 
 
 
 
 
 
 
 
 
Company Statement of Changes in Equity
For the year ended 26 December 2020

127

At 29 December 2019

Profit for the year

Share issue

Share-based payments

At 26 December 2020

At 30 December 2018

Profit for the year

Share-based payments

At 28 December 2019

Share
capital
£000s

1,702

–

Share 
premium
£000s

–

–

5,263

45,580

–

–

Warrant
reserve
£000s

2,694

–

–

–

Merger
reserve
£000s

97,716

–

–

–

Retained 
earnings
£000s

Total
equity
£000s

143,161

245,273

973

–

453

973

50,843

453

6,965

45,580

2,694

97,716

144,587

297,542

Share
capital
£000s

1,702

–

–

1,702

premium
£000s

–

–

–

–

Warrant
reserve
£000s

2,694

–

–

Merger
reserve
£000s

97,716

–

–

Retained 
earnings
£000s

Total
equity
£000s

128,269

230,381

14,179

713

14,179

713

2,694

97,716

143,161

245,273

The notes on pages 128 to 130 form part of these Financial Statements.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 2020128

Notes to the Company Financial Statements
For the year ended 26 December 2020

1.  Accounting policies
HSS Hire Group plc (the Company) is a company incorporated and domiciled in the United Kingdom. The Company’s registered office is Oakland 
House, 76 Talbot Road, Old Trafford, Manchester, M16 0PQ.

a)  Reporting entity
HSS Hire Group Limited was incorporated on 7 January 2015 as a private company limited by shares in the United Kingdom and re-registered as a 
public limited company on 19 January 2015. The Company listed its shares on the London Stock Exchange on 9 February 2015. On 14 January 2021, 
HSS moved its share trading from the Main Market on the London Stock Exchange to AIM.

The Company’s principal activity is to act as ultimate holding company for a group of companies whose principal activities are the supply and hire of 
equipment and associated services.

b)  Statement of compliance
The Company Financial Statements have been prepared in accordance with Financial Reporting Standard 100 Application of Financial Reporting 
Requirements (FRS 100) and Financial Reporting Standard 101 Reduced Disclosure Framework (FRS 101) and the Companies Act 2006.

Disclosure exemptions adopted
In preparing these Financial Statements the Company has taken advantage of all disclosure exemptions conferred by FRS 101. Therefore these 
Financial Statements do not include:

 → certain comparative information as otherwise required by EU endorsed IFRS;

 → certain disclosures regarding the Company’s capital;

 → a statement of cash flows;

 → the effect of future accounting standards not yet adopted;

 → the disclosure of the remuneration of key management personnel; or

 → disclosure of related party transactions with other wholly owned members of the HSS Hire Group plc group of companies.

In addition, and in accordance with FRS 101, further disclosure exemptions have been adopted because equivalent disclosures are included in the 
Group’s Consolidated Financial Statements. These Financial Statements do not include certain disclosures in respect of:

 → share-based payments;

 → financial instruments (other than certain disclosures required as a result of recording financial Instruments at fair value); or

 → fair value measurement other than certain disclosures required as a result of recording financial instruments at fair value).

The Directors have taken advantage of the option within Section 390 of the Companies Act 2006 to prepare their Financial Statements up to a 
date seven days either side of the Company’s accounting reference date of 31 December, and these accounts therefore cover the period from 
29 December 2019 to 26 December 2020 (2019: 30 December 2018 to 28 December 2019).

The Company complies with the accounting policies defined in notes 1 to 4 to the Group Consolidated Financial Statements on pages 84 to 97 
except as noted below.

c)  Merger reserve
The merger reserve is the amount arising on the difference between the nominal value of the shares issued on acquisition of the subsidiary companies 
and the Company value of the interest in subsidiaries. The merger reserve arises where more than 90% of the shares in a subsidiary are acquired and 
the consideration includes the issue of new shares by the Company, and therefore the Company adopts merger relief under the Companies Act 2006.

Investments

d) 
Investments in subsidiaries that arose from a reorganisation of the Group structure that satisfies the criteria set out in IAS 27 Separate Financial 
Statements have been measured as the carrying amount of its share of the equity items shown in the separate Financial Statements of the original 
parent at the date of reorganisation. Subsequent additions are included in the statement of financial position at cost. Impairments are recognised 
if events or changes in circumstances indicate that the carrying value may not be recoverable.

e)  Recoverability of intercompany receivables
Judgements are required in assessing the recoverability and timing of intercompany receivables and determining whether impairments of those 
receivables are required. Judgements are based on the historical performance as well as forecasts. The Company monitors the recoverability 
of such receivables and recognises impairments for amounts that may not be recoverable. 

Financial StatementsHSS Hire Group plc Annual Report and Financial Statements 20202.  Investments

At 29 December 2019

Additions

At 26 December 2020

129

£000s

89,906

453

90,359

Additions comprise equity-settled share-based payment awards offered to employees in subsidiary companies.

At 26 December 2020 the Company’s subsidiaries, including those held indirectly through direct subsidiaries, are:

Company

Hampshire Topco Limited

Hampshire Midco Limited

Hampshire Bidco Limited

Hero Acquisitions Limited

HSS Hire Service Holdings Limited

HSS Hire Service Finance Limited

Bannagroe Limited

ABird Superior Limited

HSS Hire Service Group Limited

A1 Hire & Sales Limited

Laois Hire Services Limited

ABird Limited

Apex Generators Limited

HSS Financing plc

HSS Training Limited

1st Collection Services Limited

All Seasons Hire Limited

HSS Hire Limited

HSS Hire Trading Limited

Holding

Direct

Indirect

Indirect

Indirect

Indirect

Indirect

Indirect

Indirect

Indirect

Indirect

Indirect

Indirect

Indirect

Indirect

Indirect

Indirect

Indirect

Indirect

Indirect

Country of 
incorporation

Principal activity

Ordinary shares held

United Kingdom

Intermediate holding company

United Kingdom

Intermediate holding company

United Kingdom

Intermediate holding company

United Kingdom

Intermediate holding company

United Kingdom

Intermediate holding company

United Kingdom

Intermediate holding company

Republic of Ireland

Intermediate holding company

United Kingdom

Intermediate holding company

United Kingdom

United Kingdom

Hire and equipment services

Hire and equipment services

Republic of Ireland

Hire and equipment services

United Kingdom

United Kingdom

United Kingdom

United Kingdom

Hire and equipment services

Hire and equipment services

Financing

Training services

United Kingdom

Administration of Group debtors

United Kingdom

Hire and equipment services

United Kingdom

Intermediate holding company

United Kingdom

Dormant

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

The registered office of the subsidiaries listed above is Oakland House, 76 Talbot Road, Old Trafford, Manchester, M16 0PQ, except for the following:

 → Apex Generators Limited, 125 West Regent Street, Glasgow, G2 2SA

 → Laois Hire Services Limited, Abbeyleix Road, Portlaoise, Co. Laois, Eire

 → Bannagroe Limited, Clonminam Industrial Estate, Portlaoise, Co. Laois, Eire

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 2020130

Notes to the Company Financial Statements continued
For the year ended 26 December 2020

3.  Other receivables

Non-current

Amounts due from Group undertakings

Current

Prepayments

Other tax

26 December 
2020
£000s

28 December 
2019
£000s

203,536

166,839

32

277

309

–

–

–

Amounts due from Group undertakings are due on demand, but are not expected to be repaid within one year, and are interest-free (2019: fixed 
interest rate of 10%). Since 8 February 2020 interest rates on existing and new loans have been reduced to £nil.

4.  Other payables: amounts falling due within one year

Amounts owed to Group undertakings

Accruals and deferred income

Other creditors

26 December 
2020
£000s

28 December 
2019
£000s

11,120

1,505

1,331

13,956

11,120 

369 

–

11,489 

5.  Share capital
The details of the Company’s share capital are set out in note 23 to the Consolidated Financial Statements.

6.  Profit and loss account
As permitted by Section 408 of the Companies Act 2006 the Company has elected not to present its own profit and loss account for the year. 
The auditors’ remuneration for audit and other services is disclosed in note 9 to the Consolidated Financial Statements.

7.  Related party transactions
The Company’s related party transactions are set out in note 29 to the Consolidated Financial Statements.

8.  Financial instruments
Details of the Group’s financial instruments policies are set out in note 26 to the Consolidated Financial Statements. 

9.  Employee and Director costs
The Directors are the only employees of the Company. Their costs are borne by a subsidiary company, HSS Hire Service Group Limited. 
Details of the Directors’ remuneration are set out in note 11 to the Consolidated Financial Statements.

Financial StatementsHSS Hire Group plc Annual Report and Financial Statements 2020 
Five Year Summary
For the year ended 26 December 2020

Continuing operations

Income statement

Revenue

Operating profit/(loss)

Net finance costs

Loss before tax

Tax

Loss after tax

Adjusted EBITDA

Adjusted depreciation

Adjusted EBITA

Amortisation

Operating profit/(loss) excluding exceptional items

Exceptional items

Operating profit/(loss)

Continuing and discontinued operations

Assets employed

Non-current assets

Assets held for resale (net)

Inventories

Trade and other receivables

Cash

Current borrowings

Other current liabilities

Non-current borrowings

Other non-current liabilities

Net assets

Continuing operations

Net debt

131

Year ended 
26 December 
2020
£000s

Year ended 
28 December 
2019
£000s

Year ended 
29 December 
2018
£000s

Year ended 
30 December 
2017
£000s

Year ended 
31 December 
2016
£000s

269,933

328,005

322,767

303,935

307,580

1,499

(25,065)

(23,566)

(15)

(23,581)

69,362

(49,590)

19,772

(5,197)

14,575

(13,076)

1,499

16,821

(22,609)

(5,788)

(436)

(6,224)

63,929

(37,396)

26,533

(5,618)

20,915

(4,094)

16,821

11,218

(20,374)

(9,156)

2,749

(6,407)

59,967

(37,883)

22,084

(5,901)

16,183

(4,965)

11,218

(79,936)

(13,152)

(93,088)

6,692

(86,396)

35,943

(42,827)

(6,884)

(6,592)

(13,476)

(66,460)

(79,936)

(10,257)

(13,678)

(23,935)

1,183

(22,752)

56,042

(43,267)

12,775

(6,190)

6,585

(16,842)

(10,257)

310,361

262,243

275,691

323,782

358,008

–

3,183

75,880

97,573

486,997

(38,395)

(69,270)

–

3,735

88,396

22,658

33,172

4,333

93,981

17,832

1,500

5,519

96,503

2,151

–

7,898

103,744

15,211

377,032

425,009

429,455

484,861

(5,355)

(74,176)

379,332

297,501

(245,276)

(185,729)

(26,466)

107,590

(32,811)

78,961

(19,304)

(82,393)

323,312

(217,630)

(35,216)

(80,892)

(88,331)

260,232

(148,347)

(39,310)

(77,448)

(85,546)

321,867

(150,478)

(18,915)

70,466

72,575

152,474

(194,623)

(179,515)

(187,975)

(223,383)

(207,616)

Net Leverage Ratio (net debt/Adjusted EBITDA)

2.8x

2.8x

3.1x

6.2x

3.7x

Capital expenditure

16,444

31,403

27,274

32,605

38,185

Average number of employees

2,330

2,605

2,670

2,947

3,123

Weighted average number of ordinary shares

196,232

170,207

170,207

170,207

154,887

Continuing operations

Per ordinary 1p share

Basic loss, pence

Adjusted (loss)/earnings, pence

(12.02)

(2.03)

(3.66)

2.76

(3.76)

1.51

(50.76)

(10.42)

(14.69)

(0.48)

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 2020Forward-looking statements
This document contains certain forward-looking statements concerning 
the Group’s business, financial condition, results of operations and 
certain of the Group’s plans, objectives, assumptions, projections, 
expectations or beliefs with respect to these items. Forward-looking 
statements are sometimes, but not always, identified by their use of a 
date in the future or such words as ‘anticipates’, ‘aims’, ‘due’, ‘could’, 
‘may’, ‘will’, ‘should’, ‘expects’, ‘believes’, ‘intends’, ‘plans’, ‘potential’, 
‘targets’, ‘goal’ or ‘estimates’.

Forward-looking statements involve known and unknown risks, 
uncertainties and other factors, which may cause the Group’s actual 
financial condition, performance and results to differ materially from 
the plans, goals, objectives and expectations set out in the forward-
looking statements included in this document. Accordingly, readers are 
cautioned not to place undue reliance on forward-looking statements.

By their nature, forward-looking statements relate to events and 
depend on circumstances that will occur in the future and are inherently 
unpredictable. Such forward-looking statements should, therefore, be 
considered in light of various important factors that could cause actual 
results and developments to differ materially from those expressed or 
implied by these forward-looking statements. These factors include, 
among other things: changes in the economies and markets within which 
the Group operates; changes in the regulatory regime within which the 
Group operates; changes in interest and, to a lesser extent, exchange 
rates; the impact of competitor pricing behaviour; the occurrence of 
major operational problems; the loss of major customers; contingent 
liabilities; and the impact of legal or other proceedings against, or which 
otherwise affect, the Group.

No assurance can be given that the forward-looking statements in this 
document will be realised; actual events or results may differ materially 
as a result of risks and uncertainties facing the Group. Subject to 
compliance with applicable law and regulation, the Company does not 
intend to update the forward-looking statements in this document to 
reflect events or circumstances after the date of this document, and 
does not undertake any obligation to do so.

Financial Calendar
Annual General Meeting  
30 June 2021

132

Shareholder Information

Annual General Meeting
The Company’s Annual General Meeting will be held at 11.00am on 
30 June 2021 at Hilton Garden Inn, Hatton Cross, TW6 2SQ. Details of 
the Resolutions proposed and being voted on are provided in the 
Notice of AGM provided to shareholders and available for download at 
the Group website, www.hsshiregroup.com. Attendance in person at 
the 2021 AGM by shareholders and directors shall be subject to any 
restrictions around COVID-19, details of which shall be included in the 
Notice of Meeting with any further updates to be provided via the ‘News 
& Resources’ section at www.hsshiregroup.com. We recommend 
shareholders consider not attending in person and instead make use of 
electronic proxy voting.

Share fraud and boiler room scams
Many companies have become aware that their shareholders have 
received unsolicited phone calls or correspondence concerning 
investment matters. Share scams are often run from ‘boiler rooms’ 
where fraudsters cold-call investors offering them worthless, overpriced 
or even non-existent shares.

These operations are commonly known as ‘boiler room fraud’. The 
‘brokers’ (callers) can be very persistent and extremely persuasive. 
They often have websites to support their activities, their advice and the 
companies they purport to represent. It is not just novice investors that 
have been duped in this way; many of the victims have been successfully 
investing for several years. 

Shareholders are cautioned to be very wary of any unsolicited advice, 
offers to buy shares at a discount, sell your shares at a premium or offers 
of free company reports. 

If you are offered unsolicited investment advice, discounted shares, a 
premium price for shares you own, or free company or research reports, 
you should take these steps before handing over any money:

 → Record the name of the person and organisation contacting you. 

 → Check the Financial Conduct Authority (FCA) Register at www.fca.

org.uk/register to ensure they are properly authorised.

 → Use the details on the FCA Register to contact the firm.

 → Call the FCA Consumer Helpline on 0800 111 6768 if there are no 
contact details on the Register or you are told they are out of date.

 → If you receive telephone calls, emails, letters purporting to be from 

HSS Hire Group plc or from companies endorsed by HSS Hire Group 
plc and you are unsure if they are legitimate, please contact our 
shareholder helpline for clarification (0371 384 2030 or +44 (0)121 415 
7047 (overseas)).

 → If the caller persists, hang up. 

Please note that should you use an unauthorised firm to buy or sell 
shares or other investments, you will not have access to the Financial 
Ombudsman Service or Financial Services Compensation Scheme 
(FSCS) if things go wrong. 

If you are approached about a share scam you should tell the FCA using 
the online share fraud reporting form at www.fca.org.uk/consumers/
report-scam-unauthorised-firm where you can find out about the latest 
investment scams. You can also call the FCA Consumer Helpline on 
0800 111 6768. 

If you have already paid money to share fraudsters you should contact 
Action Fraud on 0300 123 2040 or online at: www.actionfraud.police.uk

Further information on this or similar activity can be found at 
www.cityoflondon.police.uk/citypolice within the Economic 
Crime section.

Additional InformationHSS Hire Group plc Annual Report and Financial Statements 2020133

Company Information

Registered Office
HSS Hire Group plc
Oakland House
76 Talbot Road
Manchester M16 0PQ

Email: investors@hss.com
Website: www.hsshiregroup.com
Registered number: England and Wales, No. 9378067

Company Secretary
Daniel Joll

Nominated Adviser & Broker
Numis Securities Limited 
The London Stock Exchange Building 
10 Paternoster Square 
London EC4M 7LT

Legal Advisers
Freshfields Bruckhaus Deringer LLP
65 Fleet Street
London EC4Y 1HS

Independent Auditors
BDO LLP
55 Baker St
London W1U 7EU

Bankers
HSBC Bank plc
8 Canada Square
London E14 5HQ

National Westminster Bank plc
250 Bishopsgate
London EC2M 4AA

Financial Public Relations
Teneo
5th Floor
6 More London Place
London SE1 2DA

Registrars
Equiniti Limited
Aspect House
Spencer House
Lancing
West Sussex BN99 6DA 

Contact Centre:
UK: 0371 384 2030
Intl: +44 (0)121 415 7047

Insurance Brokers
Marsh Limited
1 Tower Place West
Tower Place
London EC3R 5BU

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 2020134

Definitions and Glossary

The following is a list of commonly used terms in the industry or the Annual Report and Accounts.

‘2016 Code’

‘2018 Code’

‘ABird’ or ‘ABird 
Power Solutions’ 

the Corporate Governance Code 2016

the Corporate Governance Code 2018

ABird Superior Limited and its wholly owned subsidiary, ABird Limited

‘Act’

the Companies Act 2006, as amended

‘Adjusted EBITA’ 

EBITA adjusted to add back exceptional items

‘Adjusted EBITDA’ 

EBITDA adjusted to add back exceptional items

‘Adjusted EPS’

EPS adjusted to exclude exceptional items and amortisation and after charging the prevailing rate of corporation tax

‘Admission’ 

the admission of shares to the premium listing segment of the Official List and to trading on the London Stock Exchange

‘All Seasons Hire’

All Seasons Hire Limited

‘Apex’ 

‘Articles’ 

Apex Generators Limited

the Articles of Association of the Company 

‘Average revenue per 
account customer’

calculated by dividing the total revenue from account customers only in a year by the simple average of the opening and closing 
number of trading accounts

‘B2B’ 

‘bps’

‘BSI’

business-to-business

basis points are a unit of measure used to describe the percentage change in the value or rate of a financial instrument 

British Standards Institute is the national standards body of the United Kingdom. BSI produces technical standards on a wide  
range of products and services, and also supplies certification and standards-related services to businesses

‘Carbon emissions  
in our built 
environment’

calculated as the total CO2 emissions from fuel combustion (a scope 1 emission) and purchased electricity (scope 2 emissions)  
of the Group in kg CO2 divided by the total m2 of the Group’s freehold and leasehold portfolio. Calculated for the period 1 April  
to 31 March in each period in accordance with the reporting timeframe required for annual CRC submissions

‘CITB’

‘colleague’

‘Company’

the Construction Industry Training Board works with industry and Government in the UK to promote the development and training  
of construction industry employees. CITB accredited training courses are the recognised standard in UK safety training

Directors and employees of HSS

HSS Hire Group plc

‘Core Hire Rental 
Revenue’

revenue associated only with the rental of owned assets in the core HSS business. This excludes revenues from specialist 
hire businesses (ABird, Apex, All Seasons and Laois), and sales ancillary to the rental such as transport, resale etc.

‘COSHH’

Control of Substances Hazardous to Health

‘CRC Energy 
Efficiency Scheme’  
or ‘CRC’

a mandatory carbon emissions reduction scheme in the UK that applies to large non-energy-intensive organisations in the public  
and private sectors

‘CSOP’

Company Share Option Plan

‘Customer 
Distribution Centres’ 
or ‘CDCs’

locations across the UK from which we deliver items of our core hire equipment direct to customer sites, manage the collection  
of equipment from customer sites at the end of the hire period and undertake testing and repair of larger non-specialist equipment

‘EBITA’ 

‘EBITDA’ 

‘EMT’

earnings before interest, tax and amortisation

earnings before interest, tax, depreciation and amortisation

Executive Management Team

‘ERP system’

enterprise resource planning software used to manage the business and automate certain day-to-day processes

‘EU’

European Union

Additional InformationHSS Hire Group plc Annual Report and Financial Statements 2020135

‘Exponent’ 

the investment funds managed by Exponent Private Equity LLP or, when otherwise indicated or where the context otherwise 
requires, Exponent Private Equity LLP in its own right

‘Exponent 
Shareholders’ 

Exponent Private Equity Partners GP II LP, Exponent Havana Co-Investment Partners GP Limited and Exponent Private Equity 
Founder Partner GP II Limited

‘Group’

‘HSS’

together, HSS Hire Group plc and its direct and indirect subsidiaries 

the group of companies within the HSS Hire Group

‘HSS Hire Group plc’ HSS Hire Group plc (company number 9378067) whose registered office is at Oakland House, Talbot Road, Manchester M16 0PQ

‘IFRS’

International Financial Reporting Standards, as adopted by the European Union

‘initial public  
offering’ or ‘IPO’ 

the initial public offering and admission of the ordinary share capital of HSS Hire Group plc to the premium listing segment of the 
Official List of the UK Listing Authority and to trading on London Stock Exchange’s Main Market for listed securities under the ticker 
‘HSS’ on 9 February 2015

‘IPAF’

‘Ireland’ 

‘LED’

International Powered Access Federation. Promotes the safe and effective use of powered access worldwide. IPAF-accredited 
training courses are the recognised standard in powered mobile access

the Republic of Ireland

light emitting diode, in this context referring to a type of lighting product which uses less energy than traditional lighting options  
on the market

‘live account’

a customer that has transacted with the Group in the prior 12 months

‘LTIP’

‘LTM utilisation  
– core’ 

‘LTM utilisation  
– specialist’

long-term incentive plan. A reward system designed to reward colleagues’ long-term performance either by the grant of 
awards which are subject to defined performance conditions, which include Adjusted EPS and ROCE, or by the grant of 
Restricted Stock

core businesses utilisation is calculated as average value of the fleet on hire divided by the total fleet value in a reporting month, 
averaged over the relevant 52-week period (referred to as the last 12 months or ‘LTM’) for HSS Hire Service Group Ltd

specialist businesses utilisation is calculated as average value of the fleet on hire divided by the total fleet value in a reporting month, 
averaged over the relevant 52-week period (referred to as the last 12 months or ‘LTM’) for ABird and Apex. This calculation does not 
currently include data for All Seasons Hire as full LTM utilisation data is not available

‘MEWP’ 

‘MTS’ 

Mobile Elevating Work Platform

Mobile Traffic Solutions

‘National Distribution 
and Engineering 
Centre’ or ‘NDEC’

operation opened in Cowley, Oxfordshire in March 2016 to centralise and industrialise the testing, maintenance and repair of our  
fast-moving core hire fleet upon return from customer use. Once deemed fit-for-hire, equipment is moved back into the local branch 
and CDC network. Activity terminated in April 2018 with the move back to branch-led processes

‘Net debt’ 

‘Notes’ 

‘NPS’ 

the total indebtedness of the Group including senior finance facility, Revolving Credit Facility, senior secured notes (excluding debt 
issue costs), finance leases, drawings on the Revolving Credit Facility, any accrued interest on these items and any overdraft net  
of any cash in the Group

6.75% senior secured notes due 2019 issued by HSS Financing plc in February 2014, fully redeemed in 2018

Net Promoter Score, a measure of willingness of customers to recommend a Company’s products or services to others

‘Official List’ 

the Official List of the FCA

‘PASMA’

Prefabricated Access Suppliers’ and Manufacturers’ Association Ltd. The international not-for-profit organisation for the mobile 
access industry which oversees the industry standard training scheme. PASMA-accredited training courses are the recognised 
standard in non-powered mobile access

‘QCA’

Quoted Companies Alliance

‘Restricted Stock’

conditional awards of shares under the LTIP which vest subject to continued employment and the Remuneration 
Committee’s assessment of overall business performance over the vesting period

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc Annual Report and Financial Statements 2020136

Definitions and Glossary continued

‘return on assets’  
or ‘ROA’

calculated as Adjusted EBITA divided by the total of average total assets (excluding intangible assets) subtracted by average  
current liabilities

‘return on capital 
employed’ or ‘ROCE’

calculated as Adjusted EBITA divided by average capital employed. Capital employed is total assets except intangible assets, 
derivatives, and cash less current liabilities except current debt items

‘revolving credit 
facility’ or ‘RCF’

‘RIDDOR(s)’

‘RMI’

‘ROTL’

‘SHEQ’

‘TecServ’

‘Term facility’

revolving credit facilities made available pursuant to either the Revolving Credit Facility Agreement (£25.0m) dated 20 June 2018  
that was concluded on 11 July 2018 and which expires in 2023 or the Revolving Credit Facility Agreement (£80.0m) dated  
January 2014 that was repaid on 11 July 2018

the Reporting of Injuries, Diseases and Dangerous Occurrences Regulations 1995. Within our KPIs we report our RIDDOR rate, 
which is calculated as: the number of RIDDOR incidents x 100,000, divided by the number of hours worked

services provided in the repair, maintain and improve markets, typically to the built environment

Release on Temporary Licence, a scheme that allows those serving prison sentences and near release to leave prison during  
the day to go to work

safety, health, environment and quality

TecServ Cleaning Equipment Services Limited (formerly Premiere FCM Limited)

Senior finance facilities made available pursuant to the Senior Finance Facility Agreement entered into on 20 June 2018 that  
expires in 2023

‘Trading account’

a customer account which has been active in the last 12 months

‘Training days  
per colleague’

calculated as the total training days completed by Group colleagues within the year, divided by the average number of colleagues  
in the Group

‘UK’ 

the United Kingdom of Great Britain and Northern Ireland

Additional InformationHSS Hire Group plc Annual Report and Financial Statements 2020Consultancy, design and production
www.luminous.co.uk

Design and production

www.luminous.co.uk

Registered office 
Oakland House 
76 Talbot Road 
Old Trafford 
Manchester  
M16 0PQ

www.hsshiregroup.com