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HSS Hire Group plc

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FY2019 Annual Report · HSS Hire Group plc
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HSS Hire Group plc
Annual Report and  
Financial Statements 2019

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Equipping  
our 
customers

Download the HSS Hire app today

 
 
 
 
 
 
 
 
 
Contents

Strategic Report
Our Business and Our Performance

1  Highlights

2  Business at a Glance

4  Our Business Model

6  Chairman’s Statement

8  Chief Executive Officer’s Strategic Review

13 

Investment Case

14  Strategy at a Glance

22  Our Key Performance Indicators

26  Principal Risks and Uncertainties

32  Financial Review

36  Sustainability

42  Engaging with our stakeholders

Corporate Governance
Governance

44  Chairman’s Introduction

46  Board of Directors

48  Corporate Governance

53  Nomination Committee Report

54  Audit Committee Report

57  Remuneration at a Glance

58  Directors’ Remuneration Report

66  Other Statutory Disclosures

69  Directors’ Responsibility Statement

Financial Statements

70 

Independent Auditor’s Report 

75  Consolidated Income Statement

76  Consolidated Statement  
of Comprehensive Income

77  Consolidated Statement  
of Financial Position

78  Consolidated Statement of Changes  

in Equity

79  Consolidated Statement of Cash Flows

80  Notes to the Consolidated  
Financial Statements

116  Company Statement of Financial Position

117  Company Statement of Changes in Equity

118  Notes to the Company Financial 

Statements

121  Five Year Summary

Additional Information

122  Shareholder Information

123  Company Information

124  Definitions and Glossary

Equipping 
our customers

It’s been another year of substantial 
progress at HSS as we continue to deliver 
on our strategic priorities and grow the 
business, with an increased focus on our 
digital offering as well as our training 
capabilities. 

We have made significant investment in 
digital capability, launching the HSS Hire 
app, new driver technology and the OneCall 
platform, to better meet our customers’ 
needs and differentiate ourselves within  
the industry.

New app launched
   Read more  
at hss.com/uk

1

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Highlights: a strong performance in 2019 

Revenue 

£328.0m
FY18: £322.8m

Adjusted EBITA 

£26.5m
FY18: £22.1m

Leverage – total(1)

2.8x
FY18: 3.3x

Adjusted EBITDA 

£63.9m
FY18: £60.0m

Operating profit 

£16.8m
FY18: £11.2m

Return on Capital Employed (ROCE)(2)

20.8%
FY18: 16.7%

Reported EPS (basic and diluted).  
Loss of

(3.66)p
FY18: (3.76)p

Adjusted EPS (diluted) 

2.31p
FY18: 1.36p

(1)  Total is continuing and discontinued operations, all other measures are for continuing operations
(2)  The ROCE calculation is defined on p24, FY18 restated see Note 1(g) to the consolidated financial statements

Operational highlights
We have delivered another significant 
improvement in operating performance, with 
growth in revenues accompanied by continued 
tight cost controls delivering a significant 
improvement in ROCE. The new insight tools 
we developed in 2018 have improved decision 
making amongst both field and office-based 
teams, driving improved returns.

We launched a new set of company values 
in 2019, as part of a colleague programme 
centred on wellbeing, engagement and 
performance. We are pleased to see colleague 
engagement rates have improved again since 
2018, and are well ahead of the UK industry 
benchmark1. We are also pleased to see 
a 41% reduction in our RIDDOR accident 
frequency rate.

Customer satisfaction levels have also 
improved during 2019 and remain significantly 
higher than the industry benchmark2.

Since the year-end the COVID-19 pandemic 
has emerged and we consider the implications 
throughout this report.

Strategic highlights
We have reduced total leverage again from 
3.3x (29 December 2018) to 2.8x (28 December 
2019), through improved adjusted EBITDA 
and a significant reduction in debt. This has 
been achieved with the proceeds from the sale 
of UK Platforms, together with a continued 
focus on working capital management, further 
improvements in network efficiency and 
ongoing reductions in overheads.

The sale of UK Platforms has enabled more 
focus on our Tool Hire business which has 
seen significant investment in technology, 
with the launch of new customer and driver 
Apps, and the transformation of our OneCall 
business technology platform. We continue our 
drive to be simple, transparent and fast for our 
customers, and to differentiate ourselves from 
our competition.

The investment in technology underpins our 
strategic priorities, as we continue to Transform 
our Tool Hire business and Strengthen the 
Group’s commercial proposition.

Alternative performance measures
The Group discloses Adjusted EBITDA and 
Adjusted EBITA (which is also used in the 
ROCE calculation) as supplemental non-IFRS 
financial performance measures because 
the directors believe they are useful metrics 
by which to compare the performance of the 
business from period to period and measures 
similar to Adjusted EBITDA and Adjusted EBITA 
are broadly used by analysts, rating agencies 
and investors in assessing the performance of 
the Group. Accordingly, the directors believe 
that the presentation of these measures 
provide useful information to users of the 
Financial Statements.

As these are non-IFRS measures, Adjusted 
EBITDA and Adjusted operating profit 
measures used by other entities may not be 
calculated in the same way and are hence 
not directly comparable. A reconciliation of 
adjusted EBITDA and adjusted EBITA to the 
the IFRS measures can be found in note 32 to 
these Financial Statements.

1  Anthem Engagement UK Industry Average
2  Kantar TNS Industry Benchmark (top third, B2B services including manufacturing and utilities)

This Report contains certain forward-looking statements with respect to the operations, strategy, performance, financial condition and growth opportunities of the Group. By their 
nature, these statements involve uncertainty and are based on assumptions and involve risks, uncertainties and other factors that could cause actual results and developments 
to differ materially from those anticipated. The forward-looking statements reflect knowledge and information available at the date of preparation of this Report and, other than in 
accordance with its legal and regulatory obligations, HSS Hire Group plc undertakes no obligation to update these forward-looking statements. Nothing in this Report should be 
construed as a profit forecast.

Corporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 2019 
2

Business at a Glance

Equipping 
our customers

What makes us different?

Our differentiators
 → National availability 
 → One-stop shop
 → Colleague expertise
 → Industry-leading technology 

platform

 → Fully integrated website  

and apps

 → Regulatory compliance  

and systems

 → Customer-centric culture

Our purpose
We exist to equip our customers with the tools, equipment, training 
and related services that enable the construction, maintenance 
and operation of the UK and Ireland’s commercial, industrial 
and residential infrastructure. We are a crucial element of project 
completion. Our products and services play a part in the creation 
and maintenance of housing projects, schools, hospitals, offices, 
industry, roads, utilities and other infrastructure. Without our 
products and services, construction firms, maintenance contractors, 
FM providers, engineers, tradesmen, retailers, factories, DIYers and 
many more would not be able to complete their projects.

Our values

   Read more about how  
we developed our values  
on page 39 

Our sectors

Rental

Overview

Market drivers

Highlights of the year

Services

We buy, maintain, inspect, 
deliver and collect equipment 
for our customers, so that they 
can focus on completing their 
projects. We own c£185m worth 
of equipment (replacement value, 
Q1 2020), operate from over 240 
locations and employ more than 
2,500 highly engaged colleagues.

The £1.9bn addressable market 
for our equipment is driven by 
general economic output, with 
less exposure to the more cyclical 
new-build activity and more 
focus towards maintenance, 
refurbishment and operation of 
existing infrastructure.

Our capital-light Services business 
comprises two key elements. 
Our OneCall rehire business 
provides customers with a one-
stop shop for equipment beyond 
our owned range. Our Training 
business provides customers 
with the training required to 
use equipment, stay safe and 
ensure compliance.

The Services business allows 
us to address the entire £4bn 
market for equipment hire services 
in the UK, and is again driven 
by general economic output. 
Both elements of the Services 
business, OneCall and Training, 
are driven strongly by legislation 
and safety requirements.

A key element of our strategy 
is to Transform our Tool Hire 
business, and in 2019 we have 
made great strides with the 
launch of our customer and driver 
apps, alongside the ongoing 
development of our fully integrated 
industry-leading website. 
In addition, through the use of 
technology we have continued to 
develop our decision-making tools 
to maximise profitability.

In 2019 we invested in an 
automated technology platform as 
part of our OneCall transformation 
project, and in doing so have 
improved the customer, supplier 
and colleague experience, by 
simplifying our process and 
providing superior visibility.

Segmental revenue breakdown for FY19

£99.0m

Services

£229.0m

Rental

Strategic ReportHSS Hire Group plc  Annual Report and Financial Statements 20193

We’ve got the  
nation covered

   Read more about our 
industry-leading customer app 
on page 16

Enabled by technology
   Read more in our case 
studies on pages 16-19

Key

  Branch
   Customer distribution centre (CDC)

CDC

Customer 
distribution  
centres (CDCs) 
Responsible for the delivery 
and collection of equipment 
to customers and also 
replenishing branches with 
their stock profiles

Our network

Who we serve
We serve an extremely diverse customer base, predominantly 
business-to-business (B2B), who engage in a range of activities 
across multiple end markets, providing us with less exposure to 
highly cyclical sectors.

Where we operate
Our unique national network, with over 240 locations supported 
by a hub-and-spoke distribution network, complemented by our 
industry-leading fully-transactional website, ensures easy access 
and high availability, both key customer requirements.

240+

Locations

27

Customer distribution centres

48

Training centres

2,500+

Colleagues

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 20194

Our Business Model

Equipping 
our customers

Customers

Customers focus on project 
management, people resources 
and construction materials

 → Build
 → Maintain
 → Operate

…UK and Ireland Infrastructure

HSS

HSS focuses on equipment 
management, safety and timely 
provision to customer sites

 → Sources
 → Tests
 → Distributes
 → Repairs & maintains

…The equipment our customers use

Build

Schools, Hospitals, Housing, 
Offices, Factories, Roads

Source 
equipment
Purchase & own,  
Rehire

Test

One Call
Complete order management

How we  
generate revenue

Rental revenue(1)
We generate rental income 
from the equipment 
we hire out from our 
owned fleet.

Rehire revenue(2)
We also generate income 
when we source equipment 
from our extensive OneCall 
supply chain. 

Accessories and resale(1)
We sell product accessories  
(e.g. drill bits) and safety equipment 
to many of our customers.

Key enablers and 
barriers to entry

Customer 
relationships

National  
reach

Safety  
& quality

>90% 

B2B

>27,000

Live accounts

240+

Locations

27

Customer 
distribution centres

BSI accreditation

System-driven 
equipment 
maintenance 
regime

Colleagues

2,500+

knowledgeable colleagues

72% 

Employee  
Engagement Score(3)

(1)  Rental and related revenues
(2)  Services revenue

(3)  Colleague Engagement score 72% (Q4 2019), compared with UK national average score 60%. Source: Anthem Engagement.
(4)  NPS score 45 (Q4 2019), versus the threshold for the top third in services, manufacturing and utilities of 21. Source: Kantar TNS.

Strategic ReportHSS Hire Group plc  Annual Report and Financial Statements 2019 
5

Our business model is built on our customers’ requirement to outsource the 
provision and management of tools and equipment. Tools and equipment are 
essential to our customers’ activities, but the management of equipment is not 
their core capability. They often don’t want the capital cost of equipment, nor 
the responsibility for testing, maintaining, distributing and managing equipment. 
We do all that for them, to ensure that they meet legislation, keep their 
colleagues safe and so deliver their projects in full and on time.

Maintain

Service, Repair, Renovate, 
Upgrade, Extend

Operate

Power, Heat,  
Cool, Light

Distribute  
& collect

Maintain  
& repair

Train  
their people
HSS Training

Transport charges(1)
Nearly 70% of our customers ask us to deliver 
and collect kit directly to and from their site, for 
which we charge a transport fee.

Equipment cover and damage(1)
Many of our customers pay a premium for 
damage waiver so that they are protected 
against accidental damage. We also generate 
revenue by charging for damage and loss.

Training(2)
We charge customers delegate rates for our 
comprehensive range of training courses.

Range of  
equipment

>1,500 

SKUs

>500

On-call suppliers

Operational  
excellence

Easy to  
work with

45 

NPS score(4)

>50%

Utilisation

Full transactional website 
Leading digital offer  
One-stop shop

Training  
resource

48

Training centres

>50

Directly employed  
& certified trainers

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 20196

Chairman’s Statement

Transforming 
our business

Our strategic priorities

Delever the Group

Transform the  
Tool Hire business

Strengthen  
the Group’s 
commercial 
proposition

   Read more in our Strategy at a Glance 
section on page 14

Alan Peterson OBE
Chairman

We have delivered another year 
of profitable growth, achieving 
the highest ever Group Adjusted 
EBITDA on a comparable 
basis, through the continued 
excellent execution of our 
strategic plan. We now have 
the foundations in place to 
support our transformation 
to a digital-led equipment 
services market leader.

Dear shareholder,
This annual report is largely a reflection on 
performance in 2019 which has been another 
year of progress, with continued improvement 
against our strategic framework measures. 

It is clear that COVID-19 will materially change 
the outlook for all businesses in 2020 and we 
are reacting accordingly. 

Our primary focus is the safety and security 
of our colleagues, customers, suppliers and 
other stakeholders, whilst continuing to provide 
essential equipment to critical customers. 
To this end we have enacted our continuity 
plans to minimise business disruption, ranging 
from increasing home working for all head 
office colleagues to stricter hygiene procedures 
across all of our locations. 

In response to UK Government instructions on 
23 March, we took the difficult but necessary 
decision to temporarily close the majority of 
our UK branches and move to a delivery only 
operation through our national Customer 

Distribution Centres and OneCall rehire 
business. Similar actions were enacted on 
30 March in our Southern Irish business in 
response to Government advice. For the first 
twelve weeks of FY20 we did not observe any 
material impact on the Group’s performance, 
however for the 9 weeks since the Government 
lockdown instruction on 23 March we have 
seen revenue circa 40% below our original 
FY20 forecasts. 

Immediate actions have been taken to mitigate 
the unprecedented risks we now face to 
protect liquidity including deferring capital 
expenditure and taking advantage of tax relief 
and Government job retention schemes.

With such uncertainty, we have considered 
a number of scenarios as to the potential 
impact that COVID-19 could have on the 
Group’s results as set out in the Corporate 
Governance section on page 51. In certain 
forecast scenarios there is an indication that 
financial covenants could be breached and 
additional liquidity could be required, indicating 

Strategic ReportHSS Hire Group plc  Annual Report and Financial Statements 2019the existence of a material uncertainty in the 
adoption of going concern should our lenders 
not support addressing these areas if they 
arise. These have been discussed with our 
lenders, all of whom I am pleased to say have 
expressed their continued commitment to the 
business and support for the Board’s response 
to the COVID-19 pandemic.

Sector Opportunity
The UK hire industry is large (£4bn), 
but still highly fragmented and relatively 
undifferentiated. Most companies have 
struggled to differentiate their offering and 
embrace new technologies, providing a 
significant opportunity for HSS to take a 
lead. I am confident that the transformation 
programme taking place at HSS will deliver 
significant advantages for the Group, its 
customers, colleagues, suppliers and 
investors alike.

Delivering our strategy
I am pleased to report that progress has been 
made against all of our strategic priorities with 
significant changes implemented that create 
the foundations to transform our customer and 
supplier experience going forward. 

Our digital transformation is well underway with 
the launch of our customer and driver apps, 
and the introduction of new technology in our 
OneCall business (see our Case Studies for 
more information).

We have also implemented a partnership 
agreement for our OneCall team with 
Nationwide Platforms following the sale of 
UK Platforms to Loxam (owner of Nationwide 
Platforms). This was managed exceptionally 
well and we continue to generate revenues 
through our ongoing relationship. 

Throughout 2019 we continued to focus on 
delivering exceptional levels of customer 
service across the whole business in the 
most efficient way – implementing additional 
changes to our network which further reduced 
our cost base by around £3m per annum. 

We now have market-leading technology 
platforms in place to complement our strong 
existing business. These will enable us 
to transform our business to a digital-led 
equipment services provider, which we believe 
will deliver superior returns. 

Our results
The implementation of our strategy 
has been excellent and this has been 
reflected in our strong performance 
during the financial year, with all measures 
set out on a continuing operations basis 
to exclude the impact of the UK Platforms 
divesture. In 2019 we step changed the returns 
of the business with improvements in profit 
margins and Return on Capital Employed 
increasing to 20.8% compared with 16.7% 
in 2018.

and improved product availability delivered 
Rental revenue growth of 1.3%. This was 
augmented by continued strong performance 
from our Services business with like-for-like 
revenue growth of 13.6% and, encouragingly, 
contribution improving 6.4%. Improved revenue 
combined with lower overheads and a focus on 
capital efficiency also resulted in Adjusted EBITA 
increasing to £26.5m and margin improving to 
8.1%.

Our results are discussed in more detail in the 
Financial Review on pages 32 to 35.

Progression of margins

80

70

60

50

40

30

20

10

0

30

25

20

15

10

5

0

60.0

63.9

18.6%

19.5%

2018

2019

EBITDA £m

EBITDA margin %

26.5

22.1

6.8%

8.1%

2018

2019

EBITDA £m

EBITDA margin %

Our Board and management team
The Board aspires to lead by example and 
practice the HSS values which were formally 
launched in 2019: Make it: Safe, Happen, 
Better and Together. 

I want to thank all Directors for their individual 
contributions and determination to see the 
Group through another year of change for our 
business, whilst ensuring HSS continues to 
deliver for all stakeholders. 

We have also strengthened our management 
capability during the year with the 
appointments of Ailsa Webb to lead our team 
in Scotland, and Grant Lockie to run our Power 
business. With their extensive experience, both 
have been strong additions to the Group.

Adjusted EBITDA for the year at £63.9m, a 
6.5% growth year on year, reflects the Group’s 
highest ever comparable performance (adjusted 
EBITDA from continuing operations) with 
margins improving to 19.5%, a 4.8% increase 
over the prior year (2018: 18.6%). A combination 
of targeted fleet investment, sales initiatives 

Governance
I reported last year that we were taking steps 
to implement the changes to corporate 
governance reflected in the 2018 Code or to 
reinforce the work we were already doing. 
More detail on this, and particularly our efforts 
to date around stakeholder engagement, can 

7

be found in the Corporate Governance section 
and throughout the Strategic Report. I am 
particularly pleased to note the people projects 
undertaken and steps to involve colleagues in 
the direction and strategy of the business. 

Our people
I am continually impressed with the 
motivation, dedication and can-do attitude 
of our colleagues across the Group to deliver 
exceptional results, from consistently high 
customer satisfaction scores through to record-
breaking financial performance. This has 
been borne out by further improvement in our 
employee engagement results in the 2019 
survey. On behalf of the Board, I would like 
to take this opportunity to thank each and 
every one of my colleagues for their efforts 
during 2019. 

Sustainability 
Our primary responsibility is to always ensure 
the safety of HSS colleagues and customers, 
and the Board remains fully committed 
to providing a safe environment for all. 
During the year the Board has supported 
senior management’s plans to drive forward 
a health and safety culture, one of our core 
values. Progress has been made in the year as 
borne out by a material reduction in the number 
of RIDDORs (incidents reported under the 
Reporting of Injuries, Diseases and Dangerous 
Occurrences Regulations 2013) and feedback 
from the colleague engagement survey. 
This will be an ongoing focus.

The Board is also focused on ensuring that 
the business operates with transparency 
and integrity, delivering a sound economic 
performance, whilst paying close attention to 
reducing our impact on the environment, and 
that we are contributing in a positive way to the 
local communities in which we operate. 

Dividend
The Board is committed to delivering 
our strategic priorities, and after careful 
consideration of the performance of the 
Group during the year, believes it is in the best 
interests of the shareholders of the Group to 
not pay a final dividend in respect of 2019. 
The Board will re-evaluate this position once 
the net debt leverage ratio falls below 2.5x.

Looking ahead and COVID-19
I am pleased with our financial results for 
2019 and the relentless focus implementing 
our strategic priorities, especially developing 
our digital channels. However, in 2020 we 
must turn our attention to respond to the 
global COVID-19 pandemic situation. All of 
my colleagues have come together to take 
immediate and decisive action to mitigate both 
the financial and safety risk that the pandemic 
presents and to enact continuity plans to 
minimise business disruption, especially 
with HSS as a key service provider to critical 
customers across the public sector. We always 
have, and always will, offer our support to keep 
the countries in which we operate in safe.

Alan Peterson OBE
Chairman

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 20198

Chief Executive Officer’s Strategic Review

Highlights

Good progress against our 
strategic priorities

Strong financial performance, despite the 
backdrop of an uncertain market

Significant enhancement of our digital offer 
with investment in technology

Investment in people, development of values 
and improvement in engagement levels

Ongoing focus on customer service, 
reflected by improved net promoter score

Ongoing transformation towards being 
the market-leading digital-led brand for 
equipment services

Strong investment case and positive outlook

Steve Ashmore
Chief Executive Officer

   Read more in our case studies on 
pages 16-21

Leading  
the way  
with digital

I am pleased to reflect on another year of 
progress, during which we continued to fulfil our 
purpose by ‘Equipping our customers’, and did 
so more effectively. This sets us in good stead 
to face the significant challenge presented by 
COVID-19 in 2020.

Our business exists to equip our customers 
with the tools, training and information required 
so they can safely and efficiently build, 
maintain and operate the UK and Ireland’s 
infrastructure and services. We listened to 
the feedback received from a comprehensive 
customer segmentation review in 2018, and, 
combining this with feedback from colleagues 
in engagement surveys, targeted specific 
improvements in how we operate to make 
our customers and colleagues more effective. 
We have made good progress delivering on all 
elements of our strategy: 

 → Delever the Group

 → Transform our Tool Hire business; and

 → Strengthen the Group’s commercial 

proposition.

I am pleased with progress in 2019, and 
to report that HSS is transforming into 
the market-leading, digital-led brand for 
equipment services.

However, the trading environment in 2020 has 
materially changed due to the global COVID-19 
pandemic. Significant focus has been placed 
on ensuring our business continuity plans are 
robust to deal with the situation, including the 
transfer of all of our head office colleagues to 
home working arrangements, so that we can 
support critical customers in the public sector. 

Strategic ReportHSS Hire Group plc  Annual Report and Financial Statements 20199

There were no visible signs of the pandemic 
impacting trading in the first twelve weeks of 
FY20, with the first signs of a slowdown post 
the UK Government lockdown announcement 
on 23 March. In line with UK Government 
instructions we took the necessary decision 
to temporarily close the majority of our UK 
branches switching to a delivery operation from 
our Customer Distribution Centres and our 
OneCall rehire business with the subsequent 
addition of click and collect capability. 
Similar actions were enacted on 30 March 
in our Southern Irish business in response to 
Government advice. As part of these changes 
impacted colleagues have been entered into 
Government job retention schemes. For the 
9 weeks since 23 March revenue has been 
around 40% below our original forecasts for the 
financial year. 

Whilst it is difficult to quantify the impact of 
COVID-19 on the Group’s financial results 
it is clear that we are entering a period of 
significantly reduced economic activity where 
cash preservation is fundamental. To this 
end immediate action has already been 
taken including deferring capital expenditure, 
reducing overheads with temporary salary 
reductions for a number of colleagues and 
taking advantage of tax relief where available.

We will continue to monitor and manage 
the emerging situation through twice daily 
Executive Management Team meetings and will 
take decisive action as required through what is 
undoubtedly a period of material uncertainty.

Overview of the year
HSS has made significant progress 
again improving its operational and 
financial performance, with the continued 
implementation of its strategic priorities. 

The business has delivered record 
performance once more despite the backdrop 
of a challenging market created by Brexit 
and political uncertainty. We have also had 
little seasonal benefit, with relatively mild 
winters and a short-lived hot spell during the 
summer providing lower demand for heating 
and cooling products. I believe the excellent 
financial performance despite these headwinds 
is a reflection of our enhanced management 
control, improving agility and resilience, as well 
as the growing proportion of income derived 
from our capital-light Services business.

At the start of 2019 we set out to enhance 
our commercial proposition so that we were 
better placed to meet our customers’ needs. 
Our focus was on two primary areas: 

1.  Digital transformation; and 

2.  OneCall transformation.

Technology Spotlight

Customer and Driver apps Launched April 2019

Customers wanted:
 → Order on-the-go

 → Quick and easy

 → Real-time order updates  

(‘track and trace’)

Drivers and Transport 
Managers wanted:
 → Better communication tools

 → Less paperwork

So we created the market-
leading end-to-end fully 
integrated customer and 
driver apps:

For customers:
 → Easy hire and off-hire functionality

 → Live availability

 → Live order tracking

 → Notification updates

 → Online account management

 → Electronic proof of delivery/collection

 → Signature capture and photographs

For drivers:
 → Vehicle and health & safety checks

 → Routing and navigation

 → Job information

 → Notification updates

Results

>30k

Customer downloads

 → Excellent driver adherence

 → Great colleague feedback

 → 4.7 star App Store rating

 → 4.1 star Google Play rating

 → >500 app downloads weekly

Digital transformation
We decided to enhance our digital offer 
as a result of customer and colleague 
feedback about our Tool Hire business. 
Customers told us about their requirements 
and it was apparent that we had to enhance 
our digital offer, so we set out to develop the 
market-leading end-to-end customer app.

We also listened to our colleagues, including 
drivers and transport managers, who felt that 
they did not have the right equipment to carry 
out their job efficiently and professionally.

Both the customer and driver apps were 
launched in April 2019, and have been very 
successful (see the ‘Technology Spotlight’ 
box above). All our development has been 
integrated with our industry-leading fully-
transactional website, which we have 
also upgraded.

In addition to the benefits to customers and 
colleagues, this technology is also delivering 
fuel savings which are an important part of our 
sustainability agenda (see pages 36-41).

See more on our Digital offer in our Technology 
case study on page 16.

OneCall transformation
At the start of 2019 we also began to 
transform our OneCall system in 
response to customer feedback about rehire. 
Customers told us that they loved the one-stop 
shop solution and the advice we gave, but they 
said it was often slow, manual, involved a lot 
of back-and-forth and that our communication 
could be poor. Unsurprisingly, we received 
similar feedback from our OneCall colleagues, 
who described the activity of raising contracts 
as slow and challenging. I personally listened 
to managers and team leaders explaining how 
difficult and time-consuming it was to recruit, 
train and retain people. We consolidated this 
feedback and embarked on a mission to 
transform our OneCall processes, to make the 
rehire experience seamless, for both customers 
and colleagues alike.

72%

Colleague engagement score – another year 
of improvement and well ahead of UK national 
average of 60%

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 2019 
10

Chief Executive Officer’s Strategic Review continued

NPS 45

NPS score 45, significantly above the 
threshold for the top third in the services, 
manufacturing and utilities benchmark (21)

In April 2019, we launched the new OneCall 
rehire platform; we call it Brenda. Brenda can 
source any hire equipment from our extensive 
network of suppliers just as our OneCall 
business always did, but Brenda significantly 
shortens the customer journey and provides 
superior visibility of what is going on for 
customers, suppliers and colleagues alike. 
Brenda is a new, modern automated platform, 
developed by best-in-class third parties, 
which is easy to configure, modular, scalable 
and applicable to all procurement categories, 
providing us with the potential to significantly 
extend the scope of our service offering 
beyond equipment hire.

See more on our OneCall offer in our case 
study on page 18.

Our achievements in these two primary areas 
of focus, digital and OneCall, have been 
significant over a short period of time, and have 
set us on course to transform this business 
into the market-leading, digital-led brand for 
equipment services.

People and culture
Recognising that people are the lifeblood of our 
business, we set out this year to improve how 
we attract talent and then engage colleagues 
so that they stay with us and perform in their 
roles. We have worked on our recruitment 
process, significantly improving our careers 
website and applicant tracking system. 
We continue to strive to provide colleagues with 
a sense of purpose, freeing them up to make 
a difference and get things done, empowering 
them with challenge and stretch, as well as 
stimulating a connection with the organisation’s 
greater purpose. 

We entered 2019 with the objective of 
improving our communication and engagement 
processes and media. We wanted to support 
a positive and open culture where regular, 
representative and comprehensive feedback 
is promoted and acted upon. We listened to 
the feedback provided in the 2018 colleague 
engagement survey and took actions in a range 
of areas. I am pleased to see the engagement 
score has improved to 72.4% following our 
latest survey in November 2019 (2018: 71.6%).

Developing our values
At the start of 2019 we also spent time thinking 
about how to retain and emphasise the positive 
elements of our culture, in a way that would 
provide colleagues with clear guidance on the 
behaviours that drive performance. You may 
recall my initial impressions of the business, 
shortly after joining in 2017; I was hugely 
impressed with the enthusiasm, loyalty and 
can-do attitude of many of our colleagues. 
I was keen that we found a way to reinforce 
these behaviours through a revised set of 
Company values.

In 2019 we launched our new ‘Make it…’ Group 
values (for more information see page 39 in the 
Sustainability section):

Colleague behaviours drive customer 
outcomes and loyalty, and ultimately enhance 
profitability and shareholder returns. Our new 
values framework has been carefully designed 
to support colleagues, drive positive behaviours 
and create a sense of pride and belonging in 
HSS Hire. We are now weaving these values 
into our performance management framework, 
leadership behaviours programme and 
engagement strategy.

Improving colleague engagement
In 2019 we built on our existing colleague 
engagement platforms to increase 
opportunities for colleague dialogue, 
involvement and feedback. We invited a 
wide cross-section of colleagues to a series 
of Executive Roadshows to update them 
on performance and progress on strategic 
priorities. We also held regular Simply Safety 
forums to shine a light on any issues and 
capture potential areas for improvement. 
We conducted benefits roadshows, with the 
support of our key colleague benefits partners, 
with the aim of both increasing colleagues’ 
awareness of their reward package and driving 
improvements to it. The diagram on page 39 
outlines the full spectrum of our colleague 
engagement channels, and pages 42-43 
provides details on our Section 172 compliance 
and stakeholder engagement activities.

Colleague feedback has supported 
a widespread review of our internal 
communication, training and benefits offering. 
Our benefits offering has increased significantly 
and we have seen improved uptake from 
colleagues in many areas. We have also 
raised the profile of our health and wellbeing 
agenda, particularly in the area of mental health 
(see page 40 in the Sustainability section for 
more detail).

Reminder of our strategic priorities
We continue to ensure that all our actions and 
initiatives support our three clear strategic 
priorities that we set out in December 2017:

 → Delever the Group

 → Transform the Tool Hire business

 → Strengthen the Group’s commercial 

proposition 

Once again, we have made excellent progress 
against these priorities and I continue to 
believe that this strategy will lead to continued 
improvement in terms of shareholder 
returns, customer outcomes and colleague 
engagement in the future.

Delever
We saw our leverage significantly reduce 
from 4.8x at December 2017 to 3.3x at 
December 2018, and I am pleased to report a 
continued reduction with leverage being 2.8x at 
28 December 2019. This has been achieved by 
both EBITDA improvement and debt reduction. 
Details of both can be found in the Financial 
Review section. 

In terms of EBITDA improvement, the three key 
drivers are: (1) continued revenue growth from 
both the Rental and Services elements of our 
business driven by targeted investment in our 
fleet and strengthening of our salesforce; (2) 
further strategic cost reduction initiatives; and 
(3) ongoing cost control disciplines.

Debt reduction has been achieved by: (1) 
maintaining focus on working capital, primarily 
through cash collection; (2) using the proceeds 
from the disposal of UK Platforms Ltd in 
January to pay down debt; and (3) improving 
procurement decision making and becoming 
much more selective about how we deploy our 
capital investment. 

Transform
In 2019, by shining a spotlight on profitability 
across three areas – customers, products 
and branches – we were able to grow revenue 
ahead of the market, significantly improve 
margins, deliver a marked improvement in 
ROCE and achieve another record year of 
adjusted EBITDA on a comparable basis. 
We did this whilst improving our NPS score 
from 44 to 45 and improving our colleague 
engagement score from 71.6 to 72.4. 
Both results are industry-leading.

Strategic ReportHSS Hire Group plc  Annual Report and Financial Statements 201911

Strategy Spotlight

TRANSFORM the Tool Hire business

STRENGTHEN commercial proposition

Continued reductions in cost to serve:

Digital channels:

 → Cross-dock removed

 → Market-leading end-to-end customer app

 → Increased network efficiency (Tottenham CDC closure)

 → New driver app technology 

Ongoing use of new decision-making tools to improve margins 
and ROCE:

 → Fully integrated with our industry-leading website

 → Focus now on e-channel adoption

 → Leveraging insight tools across the full product life-cycle

OneCall technology platform:

 → Improved pricing control, driving profitability

Continued digitisation:

 → Embracing technology to improve customer loyalty and 

operational efficiency

 → Brenda platform launched in April 2019. Fully rolled out by 
September. Colleagues trained and suppliers on-boarded 

 → Benefits realised: improved productivity, conversion rates,  

margins, and positive customer, supplier and colleague feedback

Next Steps: 

Next Steps: 

Delivering Standout Service to customers:

Putting Brenda technology in branches:

 → New scheduling technology

 → Continuous development of digital tools

Demand Creation: driving growth ahead of the market:

 → Maximising cross-selling opportunities

 → Salesforce effectiveness, leveraging customer segmentation

Targeting increased cost agility:

 → Building on proven cost management track record

 → Explore lower cost go-to-market models

 → Customers: quicker response times, simple consistent  

journey, digital adoption

 → Colleagues: quicker time to competency, modern and 

user-friendly, more effective

 → Suppliers: more enquiries, earlier notice, higher volumes

I am delighted to say that the transformation 
in our core Tool Hire business has the 
potential to deliver further improvements 
in financial returns, customer service and 
colleague engagement.

Going forward, we see transformation 
opportunities in five areas:

1.  Continued Digitisation of our Business

2.  Standout Service

3.  Profit Smart

4.  Demand Creation

5.  Go-to-Market Optimisation

Continued Digitisation of Our Business
We must continue embracing technology to 
enhance the customer experience and improve 
our decision making. The investments we 
have made in our driver app, customer app, 
Brenda technology and new insight tools 
are an important step forward, but there is 
still significant opportunity to evolve these 
technologies and optimise the way they are 
deployed and utilised.

Standout Service 
There is now a clear opportunity for HSS 
to stand out from the competition and 
drive market share in our fragmented and 
undifferentiated sector. The new technology 
we have introduced, together with our 
fully integrated industry-leading website 
and our highly engaged colleagues, I am 
confident that we can deliver significant 
differentiation advantage.

Profit Smart
We have made significant progress in 
delivering improved margins and enhanced 
returns on capital employed. We now have 
the foundations in place for improved decision 
making across the full product life-cycle and 
be even smarter in our day-to-day decision 
making so that we eliminate costs that do not 
contribute to shareholder value, customer 
service or colleague engagement. 

Demand Creation
As we continue to trade in a challenging 
UK market, it is important that we stimulate 
demand in our target segments. Our plans 
for Standout Service will allow us to take 
market share by increasingly cross-selling the 
full range of Group services and tailoring our 
proposition to the requirements of different 
customer segments. Looking further ahead, 
we will be investing in improving salesforce 
effectiveness and prioritising our activity with 
improved analytics.

Go-to-Market Optimisation
We have made significant progress optimising 
our network and removing fixed costs over the 
last 24 months. We will explore further potential 
to reduce fixed costs, optimise working capital 
and become more agile. We are currently 
trialling alternative lower cost channels which 
are providing encouraging initial results.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 201912

Chief Executive Officer’s Strategic Review continued

Excellent progress made against our 2020 Performance Framework which we set out in December 2017(1)

Revenue growth

Rental revenue growth 

Adjusted EBITDA margin

Adjusted EBITA margin

Leverage

Return on Capital Employed

 2018(2)

6.2%

3.8%

18.6%

6.8%

3.3x

16.7%

2019(2)(3)

2020 Framework

3.9%

1.3%

19.5%

8.1%

2.8x

20.8%

Ahead of market(4)

Ahead of market(4)

>20%

>9%

<2.5x

>20%

(1)  Targets were revised to be more challenging in April 2019.
(2)  Results for 2018 and 2019 are on a continuing operations basis, after stripping out the disposal of UK Platforms.
(3) 2019 revenue adjusted for loss of Services volume related to a managed service contract.
(4) Note: Market Growth 2019 = 0.4% (source: European Rental Association forecast as at Oct 19).

houses, schools, hospitals, offices, factories, 
roads and utilities infrastructure that we all 
rely on.

We still believe that there is a significant 
opportunity to differentiate from the 
competition and become the standout service 
provider and ‘fan’s favourite’ in our market. 
In addition, our investment in technology 
provides the opportunity to create a more 
scalable, capital-light, digital-led business 
model, which will improve investor returns.

COVID-19
As I note in my opening comments, the global 
COVID-19 pandemic is having a major impact 
on people’s lives and the economic outlook as 
we travel through 2020.

Our primary focus is the safety and security 
of our colleagues, customers and suppliers 
as well as other stakeholders. We have taken 
immediate and decisive action to mitigate 
the risks, preserve cash and enact our 
business continuity plans to minimise business 
disruption. We are absolutely committed to 
fulfilling our role as an essential service provider 
during these unprecedented times, offering 
our full support to keep the countries in which 
we operate safe. The improvements made to 
our digital offering and the expansion of our 
OneCall business mean we are better placed 
to do so.

Steve Ashmore
Chief Executive Officer

Strengthen
In my overview of the year, I highlighted 
the improvements we have made to our 
commercial proposition, in both our digital offer 
and our OneCall processes, and the impact 
they have had on customer, colleague and 
supplier experiences. These are the initial steps 
in our journey to become the market-leading, 
digital-led brand for equipment services. 

We are changing the equipment hire journey 
from complicated, opaque and slow, to 
simple, transparent and fast. We have done 
this by investing in technology and developing 
expertise, and now have a platform from 
which we can Transform our Tool Hire 
business further.

Going forward, we see opportunities to 
strengthen our commercial proposition in 
three areas:

1.  E-channel adoption

2.  Unlocking the full potential of Brenda

3.  Capital-light Services growth

E-channel adoption
We now have the technology to drive 
e-channel adoption and have already seen 
significant improvements in online transactions. 
We continue to develop our technology 
platform, which benefits us in several areas: 
on-the-go ordering, stock availability, order 
visibility, one-stop fulfilment, and supplier 
engagement. Following a successful marketing 
trial in the Midlands, we plan to increase 
e-channel adoption via a series of initiatives.

Unlocking the full potential of Brenda
Our new technology platform has shortened 
the customer journey and provided superior 
visibility for all stakeholders. Now we have the 
opportunity to really drive conversion rates 
by embedding behaviours and surfacing 
the technology within our branch network. 
Our objectives here remain on speed, 
accuracy and ease.

Capital-light Services growth
There is a widespread requirement amongst 
large B2B customers with central procurement 
teams for a single-platform solution that 
provides a one-stop shop sourcing solution. 
We have developed a procurement portal to 
make it easier for our customers to operate 
and are currently trialling this with a number of 
organisations. The platform creates a seamless 
experience for customers, colleagues and 
suppliers alike. It is completely scalable and 
provides us with access to new equipment-
related verticals such as building suppliers, 
recruitment and inspection services, all with 
minimal capital investment. 

Our market
Our immediately addressable market for 
equipment provided from our own rental fleet 
is approximately £1.9bn, extending to c£4bn 
once we include the full range of partner 
services available via our OneCall proposition. 
The overall market for equipment hire in the UK 
is estimated to have grown by 0.4% in 2019, 
a slow-down from the 1.5% seen in 2018 and 
a result of the general market uncertainty. 
We expect the market to contract in 2020 due 
to the impact of COVID-19.

The market remains highly fragmented with 
approximately half the market being served by 
small independents, most of which operate 
from one location. No single player has more 
than 11% market share. We have leading 
positions in our primary markets of tool hire, 
power generation, powered access, HVAC 
(heating, ventilation and air-conditioning) 
and training.

Our customer base continues to be large and 
diverse, operating across a wide set of end 
markets, including residential, commercial, 
industrial and infrastructure. Our customers’ 
activities include new-build, maintenance and 
operation of the UK’s built environment, with 
an emphasis towards the less cyclical areas of 
maintenance and operation. The end product 
of our contribution to customers’ activity is the 

Strategic ReportHSS Hire Group plc  Annual Report and Financial Statements 2019Investment case

A resilient 
proposition

Our business benefits from 
a combination of strong 
external drivers and a unique 
set of internal strengths. This, 
combined with opportunities 
to drive growth in technology-
driven, capital-light areas, 
provides resilience that will 
help meet the challenges 
presented by COVID-19 
and makes HSS a robust 
investment option.

13

Attractive 
market 
dynamics
 → Fragmented market, with opportunity to 

grow share (currently 8%).

 → Lack of differentiation amongst top five 

‘nationals’ provides a significant opportunity 
to differentiate and gain customer loyalty.

 → Remaining 50% of market is small 

independents, which will struggle to compete 
with our advancing digital proposition.

Well-recognised 
brand 

 → Market-leading brand recognition. 

 → Market-leading website traffic.

 → Strong attraction for rehire suppliers and 

other partners, who seek association with 
our brand, access to our diverse customer 
base and to benefit from our technology.

Long-term 
structural 
growth drivers
 → Ongoing trend to outsource equipment 

management, which is typically less than 
3% of our customers’ cost base, so that 
customers can focus on core activities.

 → Legislation is also driving the outsourcing 
trend, as well as increased demand for 
safety-related products and training services.

 → Supply chain rationalisation trends are 

driving procurement departments to find 
partners who can offer a one-stop shop.

Industry-leading 
technology 
platform
 → Industry-leading fully integrated website and 

customer app.

 → Brenda technology ensuring a seamless 

rehire experience for customers, colleagues 
and suppliers alike.

 → New highly scalable and unique ProService 
platform for large B2B customers that 
solves a long-standing challenge for central 
procurement teams.

Scalable 
business model

Fast-growing 
capital-light 
businesses

 → Capital-light services businesses that  
can be scaled quickly without capital 
expenditure.

 → New technology platform that provides 
access to additional product verticals 
beyond the £4bn equipment hire market 
(e.g. building supplies, recruitment).

 → Market-leading Training business, with 

significant opportunity to cross-sell into  
the Group customer base, in addition to 
extending its partner network.

 → Recently transformed OneCall rehire 

business that delivers superior returns and 
has a new platform for growth.

 → Hub-and-spoke logistics network provides 
opportunity to find new low-cost sales 
channels. 

 → Access to new product verticals via our 
procurement portal, providing scalable 
growth without capital investment in fleet.

Incentivised 
and engaged 
team

 → Colleague engagement scores significantly 

above the UK benchmark.

 → New technology is making colleagues’ jobs 

easier and unleashing their potential.

 → An incentivised management team that has 

consistently delivered on the market 
expectations with record EBITDA for the 
second year running.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 201914

Strategy at a Glance

Delivering on  
our objectives

Our strategy was reset in December 2017 and is now entering its third year. 
It continues to steer us towards our vision and informs our business planning 
and performance management processes. We also set ourselves a three-year 
Performance Framework in 2017 that we are well on the way to delivering.

Strategy

What we achieved

Priorities

Performance Framework

RIsks

Delever 
the Group

In 2019 we reduced our leverage from 3.3x to 2.8x. This was achieved 
by improving EBITDA and reducing debt. EBITDA growth came from 
revenue growth ahead of the market and a relentless focus on cost 
control that saw margins improve. Debt was reduced through operating 
cash flow generation, selective capital expenditure and the use of 
proceeds from the disposal of UK Platforms Ltd.

Transform 
the Tool Hire 
business

In 2019, by focusing on profitability across three areas – customers, 
products and branches – we were able to deliver revenue growth ahead 
of the market, significantly improved margins and another record year of 
Adjusted EBITDA on a comparable basis. We did this whilst improving 
our NPS score from 44 to 45 and improving our colleague engagement 
score from 71.6 to 72.4. Both results are industry-leading. And finally, we 
are pleased to report a 41% reduction in our RIDDOR rate.

Strengthen  
the Group’s 
commercial 
proposition

We have enhanced our digital offer and transformed our OneCall 
processes. Both projects were in response to both customer and 
colleague feedback. They have made us easier to work for and easier to 
work with. We have developed the market-leading end-to-end customer 
app, which is easy to use and fully integrated with our industry-leading 
website, allowing quick on and off hires, live order tracking and paperless 
online account management. Our new OneCall technology, Brenda, built 
on a modern automated modular platform, has significantly shortened 
the customer journey and provides superior visibility to customers, 
colleagues and suppliers alike. The success of our Services business has 
contributed to the significant improvement in ROCE in 2019.

We continue to target leverage reduction to the revised 

 → Leverage

target of 2.5x, as set out in our updated performance 

framework in April 2019. Our priorities will be a relentless 

focus on cost control, tight cash collection processes, 

margin enhancement and ongoing growth ahead of 

the market. In particular, we have a Profit Smart project 

which is focusing on supporting day-to-day decision 

making with new data-driven tools, to maximise margins.

 → Adjusted EBITDA

 → Net Debt

There are two primary risks relating to this strategic 

priority: EBITDA performance and cash collection. 

The COVID-19 pandemic increases these risks 

with a potential material reduction in demand due 

to Government lockdowns adversely impacting 

financial performance, reducing liquidity and possible 

breach of finance net debt leverage covenants. 

Immediate actions have been taken to address this 

risk. Early discussions have taken place with the 

Group’s lenders, who have expressed commitment 

to the business. Further details of the COVID-19 risk 

and mitigating actions can be found on page 26.

As we continue to Transform our Tool Hire business 

 → Rental Revenue Growth

We are minimising our risks in this area by operating 

we are focusing on five priorities: (1) Continued 

Digitisation of our Business that enhances the 

customer experience and improves our decision making; 

(2) creating Standout Service that differentiates us 

from the competition; (3) using our new technology to 

enhance decision making and ensure that we are even 

more Profit Smart; (4) focusing our salesforce on 

Demand Creation in what is otherwise a challenging 

market; and (5) exploring ways to deliver Go-to-Market 

Optimisation, so that we reduce fixed costs and 

improve cash generation. 

 → Adjusted EBITDA and 

 → Adjusted EBITA and 

 → RIDDOR Rate

 → Colleague Engagement 

Margin

Margin

Score

a strong performance management framework, 

with carefully aligned colleague incentives. 

Colleague engagement and retention is a key risk to 

this strategic objective, and as such we continue to 

harness and act upon colleague observations, ideas 

and feedback. We believe that colleague engagement 

is the key to unlocking performance and mitigating 

risk relating to this strategic priority.

Our focus is now in three areas: (1) driving e-channel 

 → Services Revenue 

At the outset of this strategic priority, our primary risk 

adoption to improve customer loyalty; (2) unlocking 

Growth 

the full potential of Brenda to drive growth in our 

rehire business; and (3) exploiting our new technology 

platform to deliver capital-light Services growth.

 → Return on Capital 

Employed

 → Net Promoter Score

was the successful development and deployment 

of new technology. We have since launched our 

new technology platforms and have been very 

pleased with their performance. They are modular in 

nature, adaptable and scalable, and we believe our 

technology partners are best-in-class. 

Our strategic enablers
Guided by our values, our strategy is 
realised through a focus on our three 
strategic enablers:

A strong commercial 
management framework

Fully engaged, high-
performing colleagues

Superior technology that 
supports decision making and 
stakeholder experiences

Strategic ReportHSS Hire Group plc  Annual Report and Financial Statements 201915

“  Our digital transformation is already delivering great 

benefits to customers and colleagues alike, and we will 
build on this as we go forward.”

Dani Hodges, Managing Director, OneCall

Our purpose
We exist to equip our customers with the 
tools, equipment, training and related services 
that enable the construction, maintenance 
and operation of the UK and Ireland’s 
built environment.

Our vision
Our vision is to be the market-leading digital-led 
brand for equipment services.

Our values

Strategy

What we achieved

Priorities

Performance Framework

RIsks

Delever 

the Group

In 2019 we reduced our leverage from 3.3x to 2.8x. This was achieved 

by improving EBITDA and reducing debt. EBITDA growth came from 

revenue growth ahead of the market and a relentless focus on cost 

control that saw margins improve. Debt was reduced through operating 

cash flow generation, selective capital expenditure and the use of 

proceeds from the disposal of UK Platforms Ltd.

Transform 

the Tool Hire 

business

In 2019, by focusing on profitability across three areas – customers, 

products and branches – we were able to deliver revenue growth ahead 

of the market, significantly improved margins and another record year of 

Adjusted EBITDA on a comparable basis. We did this whilst improving 

our NPS score from 44 to 45 and improving our colleague engagement 

score from 71.6 to 72.4. Both results are industry-leading. And finally, we 

are pleased to report a 41% reduction in our RIDDOR rate.

Strengthen  

the Group’s 

commercial 

proposition

We have enhanced our digital offer and transformed our OneCall 

processes. Both projects were in response to both customer and 

colleague feedback. They have made us easier to work for and easier to 

work with. We have developed the market-leading end-to-end customer 

app, which is easy to use and fully integrated with our industry-leading 

website, allowing quick on and off hires, live order tracking and paperless 

online account management. Our new OneCall technology, Brenda, built 

on a modern automated modular platform, has significantly shortened 

the customer journey and provides superior visibility to customers, 

colleagues and suppliers alike. The success of our Services business has 

contributed to the significant improvement in ROCE in 2019.

We continue to target leverage reduction to the revised 
target of 2.5x, as set out in our updated performance 
framework in April 2019. Our priorities will be a relentless 
focus on cost control, tight cash collection processes, 
margin enhancement and ongoing growth ahead of 
the market. In particular, we have a Profit Smart project 
which is focusing on supporting day-to-day decision 
making with new data-driven tools, to maximise margins.

 → Leverage

 → Adjusted EBITDA

 → Net Debt

There are two primary risks relating to this strategic 
priority: EBITDA performance and cash collection. 
The COVID-19 pandemic increases these risks 
with a potential material reduction in demand due 
to Government lockdowns adversely impacting 
financial performance, reducing liquidity and possible 
breach of finance net debt leverage covenants. 
Immediate actions have been taken to address this 
risk. Early discussions have taken place with the 
Group’s lenders, who have expressed commitment 
to the business. Further details of the COVID-19 risk 
and mitigating actions can be found on page 26.

As we continue to Transform our Tool Hire business 
we are focusing on five priorities: (1) Continued 
Digitisation of our Business that enhances the 
customer experience and improves our decision making; 
(2) creating Standout Service that differentiates us 
from the competition; (3) using our new technology to 
enhance decision making and ensure that we are even 
more Profit Smart; (4) focusing our salesforce on 
Demand Creation in what is otherwise a challenging 
market; and (5) exploring ways to deliver Go-to-Market 
Optimisation, so that we reduce fixed costs and 
improve cash generation. 

 → Rental Revenue Growth

 → Adjusted EBITDA and 

Margin

 → Adjusted EBITA and 

Margin

 → RIDDOR Rate

 → Colleague Engagement 

Score

We are minimising our risks in this area by operating 
a strong performance management framework, 
with carefully aligned colleague incentives. 
Colleague engagement and retention is a key risk to 
this strategic objective, and as such we continue to 
harness and act upon colleague observations, ideas 
and feedback. We believe that colleague engagement 
is the key to unlocking performance and mitigating 
risk relating to this strategic priority.

Our focus is now in three areas: (1) driving e-channel 
adoption to improve customer loyalty; (2) unlocking 
the full potential of Brenda to drive growth in our 
rehire business; and (3) exploiting our new technology 
platform to deliver capital-light Services growth.

 → Services Revenue 

Growth 

 → Return on Capital 

Employed

 → Net Promoter Score

At the outset of this strategic priority, our primary risk 
was the successful development and deployment 
of new technology. We have since launched our 
new technology platforms and have been very 
pleased with their performance. They are modular in 
nature, adaptable and scalable, and we believe our 
technology partners are best-in-class. 

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 201916

Equipping our Customers with

Technology

Living our values: 

At HSS we are always striving to Make it Better, whether it is for our 
customers, our colleagues or other stakeholders. 

We listened to customers who said they wanted to order on the go, they 
wanted it to be quicker and easier, and they wanted to be able to track their 
order. We set out to Make it Better, and in April 2019 we launched the HSS 
customer app. Our end-to-end app is simple to use and fully integrated with 
our industry-leading website. Customers have made 30,000 downloads and 
given the app a 4.7 rating in the App Store. 

We also listened to our colleagues: drivers and transport managers wanted 
better ways of communicating with each other and with customers. 
They wanted a better navigation tool and they were fed up with all the 
paperwork. In April 2019 we launched the HSS driver app, fully integrated 
with the HSS customer app. The HSS driver app provides drivers with their 
vehicle safety checks, routing and job information, navigation and automated 
customer notifications. It is no surprise that during this period of striving to 
Make it Better for drivers, we have seen driver retention improve by 45%. 
The technology is also providing earlier resolution of disputes and improved 
working capital management.

We launched the HSS  
customer and driver apps

app downloads

30,000
4.7

App Store rating

“  Knowing where my delivery driver is in 

real time allows me to plan my day.”
K & C Hire and Supply Ltd, Customer

“  The HSS customer app is quick and 

easy to use, saving me time every day.”
First In Service, Customer

Download the HSS Hire app today

Strategic ReportHSS Hire Group plc  Annual Report and Financial Statements 201917

To create a better  
customer experience

Easily manage  
your hires anytime, 
anywhere

2-way communication 
direct with your 
delivery driver

Order your equipment 
straight from the app

“  Having the right technology 

has made my working day 
so much better.”
Gary Ham, Driver

“  The new technology has really made it 

easy for me to get up to the minute details 
on my drivers and customer” 
Damian Oglseby, Transport Manager

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 201918

Equipping our Customers with

OneCall

Living our values: 

For a long time at HSS we have employed colleagues who like to Make it 
Happen, and there’s no place where this is more apparent than at HSS OneCall. 

Our OneCall team offers a one-stop shop for customers, providing equipment 
that they cannot source themselves, or where they need technical advice, or 
sometimes at short notice when they have been let down by other suppliers. 
The combination of knowledgeable colleagues and an extensive network of 
suppliers enable us to Make it Happen for customers.

However, following feedback from customers, colleagues and suppliers, we 
recognised that sometimes the process was slow and the communication can be 
poor. So we listened carefully and went away to build a new automated platform 
based on a streamlined process that would significantly shorten the customer 
journey and provide superior visibility of what is going on. We’ve called this 
platform Brenda.

In April 2019, we launched Brenda and rolled it out across our teams. 
The customer journey is now significantly shorter, allowing our colleagues to 
convert more enquiries every day. We also set out to Make it Better for our 
suppliers. Brenda does this by improving visibility and communication.

Transforming the  
customer rehire experience

improvement in customer conversion

25%
68%

improvement in productivity

“  The new platform is so much 

quicker and easier to use.”
Matt Bond, OneCall Colleague

“  Brenda has most definitely 

revolutionised the industry with this 
game changing platform and raised  
the bar for others to simply watch 
in awe.”
Managing Director, Lifting Gear, OneCall Supplier

Download the HSS Hire app today

Strategic ReportHSS Hire Group plc  Annual Report and Financial Statements 201919

To provide our customers 
with the right tools

Scalable, capital-light, 
technology-driven 
business 

Powered by a world-
class end-to-end 
brokering platform

Superior customer 
experience and visibility

“  OneCall takes away a lot of the hassle, creating a 

one-stop shop where I can get everything I need.”
Operations Director, ISG (OneCall Customer)

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 201920

Equipping our Customers with

Training

Living our values: 

The most important value at HSS is to Make it Safe. This is the first 
priority day in, day out for all our colleagues. But we do not stop within 
HSS. Every year we train thousands of customers’ colleagues in a wide 
range of skills that help make them safer and more productive in their 
working environment.

Our capital-light, fast-growing HSS Training business is one of the largest 
providers of safety training in the industry-recognised courses PASMA, CITB 
and the Ladder Association. We also hold the number two position in IPAF.

We offer over 200 courses from 48 training venues, through a combination of 
56 dedicated in-house trainers and 58 third party training providers. In 2019 
we helped over 55,000 delegates to Make it Safe.

Powered once more by technology, we believe we have the leading online 
training management platform and booking system, available from our 
website. Customers can view real-time course availability, book their courses 
and manage their training records online. In 2019 over 30% of bookings were 
transacted online.

Ensuring our customers 
are safe and compliant

certified trainers

56
55,000

delegates trained in 2019

“  Our colleagues in HSS branches are 

constantly providing great leads, customers 
who already hire kit from us but need some 
support with training. It’s a great way of 
doing more for customers.”
Faye Edwards-Miller, HSS Training Colleague 

Download the HSS Hire app today

Strategic ReportHSS Hire Group plc  Annual Report and Financial Statements 201921

To create safer,  
more skilled workplaces

Sector-leading online 
booking system

Dedicated account  
management

Scale to meet the  
training requirements of 
organisations of all sizes 
in all industry sectors

“  HSS Training give me and my team the relevant skills and 

knowledge we need to complete our daily tasks and return 
home safely at the end of the working day.” 

Compliance Manager, Jones FM (HSS Training Customer)

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 201922

Our Key Performance Indicators

Measuring 
our progress

Strategic Framework

Key Performance Indicator (KPI)

FY19 performance

Importance of KPI

Definition

Performance

Remuneration 

linkage

Track record

Group revenue

Rental and  
related revenues

Adjusted EBITDA  
and margin

Adjusted EBITA  
and margin

Leverage

Continuing operations

£328.0m
FY18: £322.8m

Continuing operations

229.0m
FY18: £226.0m

Continuing operations

£63.9m
19.5% margin

Continuing operations

£26.5m
8.1% margin

Total operations

2.8x
FY18: 3.3x

Simplest measure of the ongoing growth of the 
Group’s sales from which profits can be generated 
and shareholder value created.

Link to Strategy: 
 → Delever the Group
 → Transform the Tool Hire business
 → Strengthen the Group’s commercial proposition

  See Financial Review page 33

Simplest measure of the ongoing growth of the 
Core Hire Business’ sales from which profits can be 
generated and shareholder value created.

Link to Strategy: 
 → Delever the Group
 → Transform the Tool Hire business

  See Financial Review page 33

Widely recognised measure of profitability. Metric also 
used in leverage and covenant calculations.

Link to Strategy: 
 → Delever the Group
 → Transform the Tool Hire business
 → Strengthen the Group’s commercial proposition

  See Financial Review page 34

Measure of profitability before amortisation, 
impacts of capital structure (interest and tax) and 
exceptional costs.

Link to Strategy: 
 → Delever the Group
 → Transform the Tool Hire business
 → Strengthen the Group’s commercial proposition

  See Financial Review page 34

Measure of financial liquidity.

Link to Strategy: 
 → Delever the Group
 → Transform the Tool Hire business
 → Strengthen the Group’s commercial proposition

  See Financial Review page 35

Revenue from contracts with 

third party customers derived 

Growth of 1.6%, ahead of 

Driver of colleague 

ERA estimated growth rate for 

incentive plans.

from continuing operations after 

UK tool hire.

deducting VAT, rebates and credit 

note provision movements.

Revenue including kit and equipment 

Growth of 1.3% via targeted 

Driver of colleague 

sales derived from the direct contact 

investment in profitable 

with our customers.

products and continued 

strong utilisation.

incentive plans 

and component 

of leadership 

incentive plan.

Operating profit before depreciation, 

Record level of Adjusted 

Driver of colleague 

amortisation and exceptional items. 

EBITDA driven by 

Depreciation includes the net book 

improvements in revenue 

incentive plans 

and component 

value of hire stock losses and write-

and increased operational 

leadership incentive 

offs, and the profit on disposal of 

efficiency; margin continues 

plan (including as a 

other fixed assets.

to grow.

threshold element).

Operating profit before amortisation 

20% increase in EBITA and 

and exceptional items.

margin improved to 8.1%.

Indirectly, as 

numerator in 

ROCE calculation.

Net debt is borrowings, including 

Significant reduction from 

Component 

finance leases, less cash expressed 

FY18 and continued progress 

of leadership 

as a multiple of Adjusted EBITDA.

towards strategic framework 

incentive plan.

target of 2.5x.

Growth/(decline)

£328.0m 

  1.6%

£322.8m 

  6.2%

£304.0m 

  (1.2)%

£307.6m 

  10.4%

Growth/(decline)

£229.0m 

  1.3%

£226.0m 

  3.8%

£217.7m 

  (5.7)%

£230.8m 

(0.1)%

Margin

£63.9m 

  19.5%

£60.0m 

  18.6%

£36.0m 

11.8%

£56.0m 

18.2%

Margin

£26.5m 

  8.1%

£22.1m 

6.8%

(2.3)%

4.2%

FY17 £(6.9)m 

FY16

£12.8m 

2.8x 

3.3x 

3.2x 

Change

0.5x

1.5x

0.5x

4.8x 

(1.6)x

FY19

FY18

FY17

FY16

FY19

FY18

FY17

FY16

FY19

FY18

FY17

FY16

FY19

FY18

FY19

FY18

FY17

FY16

Strategic ReportHSS Hire Group plc  Annual Report and Financial Statements 201923

Growth/(decline)

£328.0m 

  1.6%

£322.8m 

  6.2%

£304.0m 

  (1.2)%

£307.6m 

  10.4%

Growth/(decline)

£229.0m 

  1.3%

£226.0m 

  3.8%

£217.7m 

  (5.7)%

£230.8m 

(0.1)%

Margin

£63.9m 

  19.5%

£60.0m 

  18.6%

£36.0m 

11.8%

£56.0m 

18.2%

Key Performance Indicator (KPI)

FY19 performance

Importance of KPI

Definition

Performance

Revenue from contracts with 
third party customers derived 
from continuing operations after 
deducting VAT, rebates and credit 
note provision movements.

Growth of 1.6%, ahead of 
ERA estimated growth rate for 
UK tool hire.

Remuneration 
linkage

Driver of colleague 
incentive plans.

Revenue including kit and equipment 
sales derived from the direct contact 
with our customers.

Growth of 1.3% via targeted 
investment in profitable 
products and continued 
strong utilisation.

Driver of colleague 
incentive plans 
and component 
of leadership 
incentive plan.

Operating profit before depreciation, 
amortisation and exceptional items. 
Depreciation includes the net book 
value of hire stock losses and write-
offs, and the profit on disposal of 
other fixed assets.

Record level of Adjusted 
EBITDA driven by 
improvements in revenue 
and increased operational 
efficiency; margin continues 
to grow.

Driver of colleague 
incentive plans 
and component 
leadership incentive 
plan (including as a 
threshold element).

Adjusted EBITA  

and margin

Measure of profitability before amortisation, 

impacts of capital structure (interest and tax) and 

Operating profit before amortisation 
and exceptional items.

20% increase in EBITA and 
margin improved to 8.1%.

Indirectly, as 
numerator in 
ROCE calculation.

Track record

FY19

FY18

FY17

FY16

FY19

FY18

FY17

FY16

FY19

FY18

FY17

FY16

FY19

FY18

Group revenue

Rental and  

related revenues

Adjusted EBITDA  

and margin

Leverage

Continuing operations

£328.0m

FY18: £322.8m

Continuing operations

229.0m

FY18: £226.0m

Continuing operations

£63.9m

19.5% margin

Continuing operations

£26.5m

8.1% margin

Total operations

2.8x

FY18: 3.3x

Simplest measure of the ongoing growth of the 

Group’s sales from which profits can be generated 

and shareholder value created.

Link to Strategy: 

 → Delever the Group

 → Transform the Tool Hire business

 → Strengthen the Group’s commercial proposition

  See Financial Review page 33

Simplest measure of the ongoing growth of the 

Core Hire Business’ sales from which profits can be 

generated and shareholder value created.

Link to Strategy: 

 → Delever the Group

 → Transform the Tool Hire business

  See Financial Review page 33

Widely recognised measure of profitability. Metric also 

used in leverage and covenant calculations.

Link to Strategy: 

 → Delever the Group

 → Transform the Tool Hire business

 → Strengthen the Group’s commercial proposition

  See Financial Review page 34

exceptional costs.

Link to Strategy: 

 → Delever the Group

 → Transform the Tool Hire business

 → Strengthen the Group’s commercial proposition

  See Financial Review page 34

Measure of financial liquidity.

Link to Strategy: 

 → Delever the Group

 → Transform the Tool Hire business

 → Strengthen the Group’s commercial proposition

  See Financial Review page 35

Net debt is borrowings, including 
finance leases, less cash expressed 
as a multiple of Adjusted EBITDA.

Significant reduction from 
FY18 and continued progress 
towards strategic framework 
target of 2.5x.

Component 
of leadership 
incentive plan.

FY19

FY18

FY17

FY16

2.8x 

3.3x 

Change

0.5x

1.5x

4.8x 

(1.6)x

3.2x 

0.5x

Margin

£26.5m 

  8.1%

£22.1m 

6.8%

(2.3)%

4.2%

FY17 £(6.9)m 

FY16

£12.8m 

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 201924

Our Key Performance Indicators continued

Long-Term Measures

KPI

FY19 performance

Importance of KPI

Definition

Performance

Remuneration 

linkage

Track record

Return on Capital 
Employed

Continuing operations

20.8%
FY18: 16.7%

Adjusted earnings  
per share (diluted)  
(EPS)

Earnings of

2.31p  
per share
FY18: 1.36p per share

Stakeholders

Health and safety 
(RIDDORs)

Colleague engagement

Net Promoter Score  
(NPS)

Greenhouse  
gas emissions

Continuing operations

0.20
FY18: 0.34

Continuing operations

72.4%
FY18: 71.6%

Total operations

45
FY18: 44

49.1

TC02e/£m Rev
FY18: 55.6

Measure of the return-generating ability of the 
business over the longer term and key measure for 
leadership incentives.

Link to Strategy: 
 → Delever the Group
 → Transform the Tool Hire business

  See Financial Review page 34

Measure of adjusted profitability per share. 
Widely recognised measure of shareholder value 
(profit) being generated by a business excluding non-
recurring or exceptional items and amortisation and 
after charging the prevailing rate of corporation tax.

Link to Strategy: 
 → Delever the Group
 → Transform the Tool Hire business

  See Financial Review page 34

Widely recognised measure of safety in the workplace. 
Safety is at the heart of how HSS operates.

Link to Strategy: 
 → Transform the Tool Hire business

  See Sustainability page 40

A measure of the level of engagement across the 
entire population of colleagues.

Link to Strategy: 
 → Transform the Tool Hire business
 → Strengthen the Group’s commercial proposition

  See Sustainability pages 39 and 40

A measure of how likely our customers are to 
recommend HSS and used to benchmark against the 
industry generally.

Link to Strategy: 
 → Transform the Tool Hire business
 → Strengthen the Group’s commercial proposition

  See CEO’s Strategic Review page 10

A key measure of the impact we have on the 
environment relative to our scale and which allows 
progress to be tracked.

Link to Strategy: 
 → Transform the Tool Hire business
 → Strengthen the Group’s commercial proposition

  See Sustainability pages 38 and 39

Adjusted EBITA divided by the 

average of capital employed at 

Step change in ROCE to 

20.8%; already hitting our 

Component of 

2019 LTIP.

the beginning and end of the year. 

2020 framework target 

Capital employed is total assets 

of 20%.

except intangible assets, derivatives, 

and cash less current liabilities 

except current debt items.

Earnings are defined as profit 

before tax after adding back 

exceptional items and amortisation 

and then charging the prevailing 

rate of tax. Earnings are then 

divided by the number of shares 

in issue assuming the conversion 

of any potentially dilutive equity 

derivatives outstanding.

Growth of 69.8% driven by 

improvement in EBITA.

Adjusted EPS is 

a component of 

2019 LTIP.

Change

20.8% 

  4.1pp

16.7% 

  21.8pp

FY17 (5.1)% 

9.7% 

(14.8)pp

(1.5)pp

Change

2.31p 

  0.95p

1.36p 

11.73p

(10.37)p 

(13.31)p

2.94p  (0.26)p

Number of events that are 

41% reduction in rate and 

reportable under the Reporting of 

only 11 RIDDORs for the 

Injuries, Diseases and Dangerous 

entire year; evidence of the 

Component 

of leadership 

incentive plan.

Occurrences Regulations 

commitment to safety existing 

2013 multiplied by 100,000 and 

throughout the business.

divided by the hours worked.

0.20 

FY19

FY18

FY16

FY19

FY18

FY17

FY16

FY19

FY18

FY17

FY16

FY19

FY18

FY17

FY19

FY18

FY17

FY16

0.34 

Change

41.2%

12.8%

0.39 

2.5%

0.40 

16.7%

Change

72.4% 

0.8pp

71.6% 

4.6pp

67.0% 

Growth/(decline)

45 

(1.1)%

44 

(83.6)%

44 

2.5%

42 

16.7%

Proportion of responses from 

colleague engagement survey 

Improved score and increased 

completion rate of 74% 

(carried out by Anthem Engagement) 

following implementation of 

that either Strongly Agree or Agree to 

plans driven by FY18 survey.

positively phrased questions.

The percentage of promoters 

less the percentage of detractors 

Improved from FY18 and 

significantly ahead of the 

based on survey and as measured 

industry benchmark.

by Kantar.

The total greenhouse gas emissions 

Twelve percent reduction 

produced by the Group during the 

of relative measure and ten 

period in tonnes, divided by Group 

percent reduction in absolute 

Revenue in £m.

emission levels in 2019.

Strategic ReportHSS Hire Group plc  Annual Report and Financial Statements 2019KPI

FY19 performance

Importance of KPI

Definition

Performance

Adjusted EBITA divided by the 
average of capital employed at 
the beginning and end of the year. 
Capital employed is total assets 
except intangible assets, derivatives, 
and cash less current liabilities 
except current debt items.

Step change in ROCE to 
20.8%; already hitting our 
2020 framework target 
of 20%.

25

Remuneration 
linkage

Component of 
2019 LTIP.

Track record

FY19

FY18

FY17 (5.1)% 

FY16

9.7% 

Change

20.8% 

  4.1pp

16.7% 

  21.8pp

(14.8)pp

(1.5)pp

Growth of 69.8% driven by 
improvement in EBITA.

Adjusted EPS is 
a component of 
2019 LTIP.

Earnings are defined as profit 
before tax after adding back 
exceptional items and amortisation 
and then charging the prevailing 
rate of tax. Earnings are then 
divided by the number of shares 
in issue assuming the conversion 
of any potentially dilutive equity 
derivatives outstanding.

Number of events that are 
reportable under the Reporting of 
Injuries, Diseases and Dangerous 
Occurrences Regulations 
2013 multiplied by 100,000 and 
divided by the hours worked.

41% reduction in rate and 
only 11 RIDDORs for the 
entire year; evidence of the 
commitment to safety existing 
throughout the business.

Component 
of leadership 
incentive plan.

Proportion of responses from 
colleague engagement survey 
(carried out by Anthem Engagement) 
that either Strongly Agree or Agree to 
positively phrased questions.

Improved score and increased 
completion rate of 74% 
following implementation of 
plans driven by FY18 survey.

The percentage of promoters 
less the percentage of detractors 
based on survey and as measured 
by Kantar.

Improved from FY18 and 
significantly ahead of the 
industry benchmark.

The total greenhouse gas emissions 
produced by the Group during the 
period in tonnes, divided by Group 
Revenue in £m.

Twelve percent reduction 
of relative measure and ten 
percent reduction in absolute 
emission levels in 2019.

FY19

FY18

FY17

FY16

FY19

FY18

FY17

FY16

FY19

FY18

FY17

FY19

FY18

FY17

FY16

FY19

FY18

FY17

FY16

Change

2.31p 

  0.95p

1.36p 

11.73p

(10.37)p 

(13.31)p

2.94p  (0.26)p

0.20 

49.1 

55.6 

0.34 

Change

41.2%

12.8%

0.39 

2.5%

0.40 

16.7%

Change

72.4% 

0.8pp

71.6% 

4.6pp

67.0% 

Growth/(decline)

45 

(1.1)%

44 

(83.6)%

44 

2.5%

42 

16.7%

Growth/(decline)

(1.1)%

(83.6)%

91.6 

2.5%

[x] 

16.7%

Return on Capital 

Employed

Continuing operations

20.8%

FY18: 16.7%

Adjusted earnings  

per share (diluted)  

(EPS)

Earnings of

2.31p  

per share

FY18: 1.36p per share

Measure of the return-generating ability of the 

business over the longer term and key measure for 

leadership incentives.

Link to Strategy: 

 → Delever the Group

 → Transform the Tool Hire business

  See Financial Review page 34

Measure of adjusted profitability per share. 

Widely recognised measure of shareholder value 

(profit) being generated by a business excluding non-

recurring or exceptional items and amortisation and 

after charging the prevailing rate of corporation tax.

Link to Strategy: 

 → Delever the Group

 → Transform the Tool Hire business

  See Financial Review page 34

Safety is at the heart of how HSS operates.

Link to Strategy: 

 → Transform the Tool Hire business

  See Sustainability page 40

entire population of colleagues.

Link to Strategy: 

 → Transform the Tool Hire business

 → Strengthen the Group’s commercial proposition

  See Sustainability pages 39 and 40

A measure of how likely our customers are to 

recommend HSS and used to benchmark against the 

industry generally.

Link to Strategy: 

 → Transform the Tool Hire business

 → Strengthen the Group’s commercial proposition

  See CEO’s Strategic Review page 10

A key measure of the impact we have on the 

environment relative to our scale and which allows 

progress to be tracked.

Link to Strategy: 

 → Transform the Tool Hire business

 → Strengthen the Group’s commercial proposition

  See Sustainability pages 38 and 39

Health and safety 

(RIDDORs)

Continuing operations

Widely recognised measure of safety in the workplace. 

Colleague engagement

Continuing operations

A measure of the level of engagement across the 

0.20

FY18: 0.34

72.4%

FY18: 71.6%

45

FY18: 44

49.1

TC02e/£m Rev

FY18: 55.6

Net Promoter Score  

Total operations

(NPS)

Greenhouse  

gas emissions

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 2019 
26

Principal Risks and Uncertainties

Managing risk

The Group has risk management and internal 
control processes which identify, assess and 
manage the risks likely to affect the achievement 
of strategic priorities and performance objectives.

Ownership
The Board sets the strategic priorities 
and relevant KPIs for the Group, monitors 
performance against these measures and 
establishes the risk appetite. 

likelihood of the risk occurring, taking into 
account the effect of these controls, being the 
residual risk. This assessment is compared 
with the Group’s risk appetite to determine 
whether further mitigating actions are required.

Overall responsibility for the principal risks lies 
with the Chief Executive Officer (CEO) and 
Chief Financial Officer (CFO), with specific 
mitigating actions and controls owned by 
senior management. The Group risk register 
is maintained by the Risk and Assurance 
Director and is collectively reviewed in detail 
by the Executive Management Team (EMT) 
on a quarterly basis with changes to the 
risk landscape, assessment and mitigating 
actions agreed. 

Identification
Risks are identified through a variety of 
sources, both external, to ensure that 
developing risk themes are considered, and 
from within the Group. This process is focused 
on those risks which, if they occurred, would 
have a material financial or reputational impact 
on the Group.

Assessment
Management identifies the controls in place 
for each risk and assesses the impact and 

Monitoring
A risk-based internal audit programme is 
in place to ensure that assurance activity 
is targeted at key risk areas. Risk-based 
assurance work is then reported to the Audit 
Committee on a quarterly basis for review. 
In addition, the Risk and Assurance Director 
reports to the EMT and the senior management 
team on a monthly basis to review the 
findings of risk-based assurance activity and 
investigation, provided by the internal audit and 
Health, Safety, Environment and Quality (HSEQ) 
teams. 

COVID-19 
Since the balance sheet date, the COVID-19 
pandemic risk has emerged. The situation 
is under close review by management with 
immediate actions taken as set out below. 
The pandemic has a material impact on the 
following risks; Macroeconomic conditions 
and Financial.

Description and impact

Mitigation

“  Meeting the Executive Team each 

month to discuss risk and assurance, 
with quarterly deep dives, has been 
hugely beneficial. It has enabled agility 
in our response to emerging threats 
and opportunities, essential to keep 
business performance on track in an 
uncertain economic environment.”

Mark Shirley 
Risk and Assurance Director

The Three Lines of Defence
The ‘Three Lines of Defence’ model 
is a way of explaining the relationship 
between the various functions within 
HSS in a way to provide the Board and 
the EMT with assurance that risk is 
appropriately managed. This is achieved 
by dividing responsibilities as follows

 → The first line of defence – functions 

that own and manage risk.

 → The second line of defence – 

functions that oversee or specialise in 
risk management, compliance.

 → The third line of defence – functions 

that provide independent assurance, 
in the HSS case primarily internal 
audit (IA).

COVID-19 – impact on demand
The COVID-19 pandemic has a material 
adverse impact on demand and therefore 
financial performance leading to significantly 
reduced liquidity and a breach of the net 
debt leverage covenant in place under our 
debt facilities.

COVID-19 – impact on supply
COVID-19 leads to disruption in supply for our 
customers due to site closures.
Our supply chain is adversely impacted by 
restricted access to spares leading to reduced 
product availability for our customers.

COVID-19 – impact on safety
COVID-19 has an adverse impact on the health 
and safety of our colleagues.

The Group has modelled various downside scenarios and assessed the impact on liquidity 
and covenants.
Immediate actions taken include the deferral of capital expenditure, overhead reduction, 
taking advantage of tax relief measures and utilising the Government’s job retention scheme. 
These scenarios have formed the basis for discussions with the Group’s lenders, who have 
expressed commitment to the business and support for the Board’s response. 
We continue to work with the lenders to ensure that appropriate liquidity is in place and we 
have covenant flexibility.

The Group has strong business continuity plans to ensure continuity of supply.
Colleagues at our head office have been provided with laptops to enable home working 
and this was thoroughly tested prior to lockdown, with flexible working patterns put in 
place to reduce the risk of an entire function being impacted by the virus at the same time. 
Since lockdown head office has been closed.
We continue to work with our suppliers to ensure that appropriate spares are available within 
the UK. At this stage there are limited impacts to supply.

Stricter hygiene procedures have been implemented across all of our locations with only a 
limited number being operational since lockdown.
Operational processes have been changed including removing the need for customers to sign 
on glass for deliveries and a contact free click and collect service.
Support is in place for colleagues who need to self-isolate. Work patterns were changed to 
support remote working, especially for those colleagues with underlying health conditions 
or dependants.

Strategic ReportHSS Hire Group plc  Annual Report and Financial Statements 201927

Risk management framework

Board/Audit Committee

Executive Management Team

1    First line of 
defence

2    Second line  
of defence

3    Third line  
of defence

 → Management controls

 → Financial control

 → Internal audit

 → Internal control process

 → Investigations team

 → Risk management

 → HSEQ team

 → CRSA (Mgt audit)

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2019 risk management developments
Through 2019 the Group has continued to improve its approach 
to the management of risk and assurance, which is a monthly 
agenda item for the EMT to review.

 → Control risk self-assessment (CRSA) has improved through the 
introduction of an audit for Operations Managers to complete.

 → Reporting has been improved to show more detail and depth 

around equipment quality checks, comparing CRSA 
performed by Regional Managers against independent checks 
by HSEQ and IA with follow up training to improve assessment 
consistency.

 → A monthly review of quality audits is chaired by the Managing 
Director Operations to help identify any product performance 
issues and training enhancements. IA and HSEQ are 
represented at these meetings.

 → The Group’s business intelligence tools are being utilised to 
improve the analysis of audit results. This will help us to link 
findings across assurance areas, drawing in additional data to 
supplement audit findings or put them into context.

 → IA and HSEQ attend the monthly MD meetings to discuss 
findings and help ensure that the teams are involved in any 
discussions related to business change.

Planned improvements to risk management 
process
We are working across assurance teams to improve the 
automation of reporting and audit findings, to help identify trends 
and better prioritise where we should focus activity. 

 → Improve the ease of near miss reporting to help reduce 

accidents and reinforce the importance of challenging unsafe 
behaviour. This will be incorporated into the existing accident 
reporting.

 → Launch an improved customer distribution centre audit.

 → Introduce tracking metrics focused on workshop performance 
to improve profitability and highlight any anomalies worthy of 
investigation. 

 → A senior HSEQ adviser has been recruited to head up accident 

investigation, bringing improved subject matter expertise.

 → IA engagement in assessing risk and shaping controls for new 

processes and systems as part of the ongoing strategy 
execution.

 → Increased engagement with specialist third party companies to 

provide expertise for emerging risks such as cyber risk.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 2019 
 
 
 
 
28

Principal Risks and Uncertainties continued

Principal risks and strategy
The Board has carried out a robust assessment of the principal 
financial and operating risks facing the Group, including those that 
would threaten its business model, future performance, solvency or 
liquidity, based on its three strategic priorities: 

 → Delever the business (control cost)

 → Transform the Tool Hire business (increase profit)

 → Strengthen our commercial proposition (growth)

These risks, how they have changed and how they are mitigated are 
shown in the table below.

Risk change

→

Increasing – 
due to impact 
of COVID-19

→

Increasing – 
risk of price 
deflation 
in market

Key risks

Description and impact

Mitigation

Macroeconomic 
conditions

An economic downturn in the UK and Ireland 
may adversely affect the Group’s revenue and 
operating results by decreasing the demand for its 
services and the prices it may charge.

The COVID-19 pandemic leads to significantly 
reduced global economic activity including 
customers unable to operate due to enforced 
lockdowns to slowdown the spread of the virus.

Competitor 
challenge

The Group’s industry is highly competitive, and 
competition may increase. The equipment rental 
industry is highly fragmented, with competitors 
ranging from national equipment rental companies 
to smaller multi-regional companies and small, 
independent businesses operating in a limited 
number of locations. Competition in the market 
could lead to excess capacity and resultant 
pricing pressure.

The Group focuses on the ‘fit-out, maintain and 
operate’ markets, which are less cyclical, less 
discretionary and have a larger proportion of 
recurring spend than the new-build construction 
sector. While the Group is not isolated from 
the construction sector, it focuses on the non-
construction portion of the market, with specific 
exposure in the facilities management, retail, 
commercial fit-out, property, utilities and waste, 
infrastructure and energy services markets.

The actions already implemented are set out 
in the detailed COVID-19 risk table on page 
26. Monitoring of the developing situation and 
appropriateness of the implemented mitigating 
actions is reviewed daily by the EMT.

The Group is ranked second or third in each of 
its primary markets and the resulting economies 
of scale enable it to be highly competitive, whilst 
the fragmented nature of the market may offer 
consolidation opportunities.

The Group’s national presence, effective distribution 
service model and well-maintained fleet provide 
improved customer availability.

Through its Services business, the Group provides 
customers with access to a significantly wider range 
of products and complementary services such as 
training courses.

A key part of the strategy is to Strengthen the 
Group’s commercial proposition. Following on 
from an extensive customer segmentation review, 
focused plans to differentiate further through the 
development of the Digital and Services business 
offer were designed. Implementation to date has 
been in line with planned timescales and the Group’s 
governance process.

A central trading team has been set up to monitor 
and manage changes in price, providing controls to 
ensure effective margin management.

Strategic ReportHSS Hire Group plc  Annual Report and Financial Statements 201929

Risk change

_

_

_

Key

_   Unchanged

→   Increased

→   Decreased

Key risks

Description and impact

Mitigation

Strategy 
execution

Failure to successfully implement the Group’s 
strategic plans could lead to lower than forecast 
financial performance in terms of both revenue 
growth and cost savings.

Customer service

The reliable supply of safe, good-quality and 
well-maintained equipment in a timely and 
cost-effective manner is critical for delivery of the 
Group’s customer promise. 

The provision of the Group’s expected service 
levels depends on its ability to efficiently transport 
hire fleet across the network to ensure that it 
is in the right place, at the right time and of the 
appropriate quality. 

The Group is dependent on its relationships with 
key suppliers to obtain equipment and other 
services on acceptable terms.

Any disruption in supply, reduced availability 
or unreliable equipment can reduce potential 
revenue and drive additional operating costs into 
the business. In addition, a decline in the Group’s 
customer service levels could result in a loss of 
customers and market share.

Enforced closures to slowdown the spread of 
the COVID-19 virus impact continuity of supply to 
our customers.

A clearly defined and communicated strategic plan 
has been established with appropriate performance 
metrics and key performance indicators.

Prioritised projects have been identified to 
deliver the strategic plan and have been 
appropriately resourced.

A clear governance structure has been established, 
with accountabilities designed to support delivery on 
time, to quality and within budget.

Implementation of projects is monitored by the EMT 
with regular updates, including initiative specific deep 
dives, to the Board.

The Group has a flexible national distribution model 
incorporating CDCs which support the branch 
network. This flexibility ensures that supply can 
be maintained in the event of a failure at any CDC. 
Performance is continually monitored to identify 
areas where the efficiency, and therefore cost, of the 
network can be improved. 

Extensive colleague training is conducted to ensure 
that testing and repair quality standards continue to 
be maintained.

The Group makes every effort to evaluate its 
counterparties prior to entering into significant 
procurement contracts and seeks to maintain a 
range of suppliers.

A number of business accreditations are maintained, 
including ISO, which provides our customers with 
confidence in the quality of the services provided.

Following recent Government instruction in response 
to COVID-19, the majority of branches have been 
temporarily closed. The Group has moved to a 
distribution and click and collect model through its 
national customer distribution centre network and 
OneCall re-hire business.

Third party 
service

A significant amount of the Group revenue is 
derived from the Services business which is 
dependent upon the performance of third party 
service providers. If any third parties become 
unable or refuse to fulfil their obligations, or violate 
laws or regulations, there could be a negative 
impact on the Group’s operations leading to an 
adverse impact on profitability and publicity.

Outsourcing of services by the Group is subject to 
stringent procurement and service criteria and all 
contracts are subject to demanding service level 
agreements. Performance and quality KPIs are 
monitored on an ongoing basis. 

The wide and diverse range of OneCall suppliers 
provides flexibility to select those who meet the 
required service levels.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 201930

Principal Risks and Uncertainties continued

Risk change

→

Increased – 
due to the 
importance 
of digital to 
our strategy

Key risks

Description and impact

Mitigation

IT infrastructure

The Group requires an agile IT system that 
supports the delivery of its strategic plan. 
Where this involves third party technology it is 
critical that this is effectively integrated into the 
Group’s core systems.

All Group systems need to be appropriately 
resourced to support the delivery of day-to-day 
business operations. Any IT system malfunction 
may affect the ability to manage its operations 
and distribute its hire equipment and services to 
customers, affecting revenue and reputation.

An internal or external security attack could lead 
to a potential loss of confidential information and 
disruption to the business’ transactions with 
customers and suppliers.

The current IT system has been fully reviewed and, 
following extensive due diligence, the Group has 
engaged with third party technology providers to 
develop organisational agile capacity ensuring that 
current and future IT systems are optimised to deliver 
the strategic plan.

Third party specialists continue to be engaged to 
assess the appropriateness of IT controls, including 
the risk of malicious or inadvertent security attacks. 
This includes penetration testing on a regular basis 
to detect weakness in our IT and cyber security. 
Any resultant actions are prioritised through the 
Group’s governance process. Historically this has 
resulted in the implementation of additional software 
to identify any attack or attempt to download 
personal data in addition to already existing firewalls. 

Disaster recovery tests are carried out on a regular 
basis and appropriate back-up servers are in place 
to manage the risk of primary server failure.

A cross-departmental Data Governance Team is 
in place to ensure that business process are, and 
continue to be, adequate.

Financial

To deliver its strategic goals the Group must have 
access to funding at a reasonable cost.

The impact of COVID-19 could lead to a breach of 
financial covenants and requirement for additional 
liquidity due to significantly reduced demand and 
delays in customers settling their debt.

Some of the Group’s customers may be 
unwilling or unable to fulfil the terms of their rental 
agreements with the Group. Bad debts and 
credit losses can also arise due to service issues 
or fraud.

Unauthorised, incorrect or fraudulent payments 
could be made, leading to financial loss or delays 
in payment which could adversely affect the 
relationship with suppliers and lead to a disruption 
in supply.

The actions already implemented are set out in 
the detailed COVID-19 risk table on page 26. 
The monitoring of the developing situation and 
appropriateness of the implemented mitigating 
actions is reviewed daily by the EMT.

→

Increasing – 
due to impact 
of COVID-19

Working capital management remains a clear focus 
with cash collection targets (which roll up into our 
net debt and ROCE KPIs) cascaded throughout 
the business. These are reviewed by the EMT on a 
regular basis. 

The risk of fluctuating interest rates reducing 
profitability has been mitigated by entering into an 
interest rate cap arrangement.

The Group runs extensive credit checking for its 
account customers and maintains strict credit control 
over its diversified customer base. Credit insurance 
is in place to minimise exposure to larger customer 
default risk.

The Group’s investigation team conducts proactive 
and reactive work in order to minimise the Group’s 
exposure to fraud, and provides ongoing training in 
this area.

Payments and amendments authority is defined 
by the Group’s authorisation matrix with periodic 
IA risk-based audits to ensure that they are being 
adhered to.

Strategic ReportHSS Hire Group plc  Annual Report and Financial Statements 201931

Risk change

_

Key

_   Unchanged

→   Increased

→   Decreased

Key risks

Description and impact

Mitigation

Inability to attract 
and retain 
personnel

The Group needs to ensure that the appropriate 
people resources are in place to support the 
existing and future growth of the business.

Failure to attract and retain the necessary high-
performing colleagues could adversely impact 
targeted financial performance.

The Group regularly benchmarks market rates and 
seeks to ensure a competitive pay and benefits 
package. It also focuses on building the right 
working environment for its colleagues. Training for 
colleagues is provided at all levels to build capability 
and improve compliance. Training is job related and 
behaviour focused, all through blended learning. 

Colleague engagement surveys are conducted, with 
actions taken as a result of the feedback.

Integral to enabling delivery of the Group’s strategic 
goals are a series of people-related projects. 
These projects are aimed at colleague retention and 
engagement including embedding Group values, 
targeted management development, expansion of 
apprenticeships and increased communications at 
all levels. These are managed and monitored through 
a clear governance structure.

Safety, legal and 
regulatory 
requirements

Failure to comply with laws or regulation, such as 
the Companies Act 2006, accounting regulations, 
health and safety law, the Bribery Act 2010, 
Modern Slavery Act 2015, Criminal Finances 
Act 2017 or General Data Protection Regulation 
(GDPR), leading to material misstatement and 
potential legal, financial and reputational liabilities 
for non-compliance. 

The Group operates in industries where safety 
is paramount for colleagues, customers and the 
general public. Failure to maintain high safety 
standards could lead to the risk of serious injury 
or death.

Robust governance is maintained within the Group 
including: a strong financial structure; assurance 
provision from internal and external audit; and 
employment of internal specialist expertise 
supported by suitably qualified and experienced 
external practitioners.

_

Since the introduction of GDPR, the Group’s Data 
Governance Team has continued to meet regularly to 
review and monitor progress and developments.

Training and awareness programmes are in 
place, focusing on anti-bribery, anti-modern 
slavery, anti-facilitation of tax evasion and data 
protection legislation. 

Colleagues are encouraged to raise concerns 
through the policy, either through their line 
manager, via any of our three whistleblowing 
officers (anonymously, should a colleague so 
wish) or via ‘Protect’, an independent charity 
specialising in whistleblowing advisory services. 
The Audit Committee reviews all whistleblowing 
cases, including gaining satisfaction of 
appropriate resolution.

The Group operates a clear health and safety policy 
with ongoing risk management, monitoring of 
accidents and colleague engagement overseen by 
the EMT and a Health and Safety Forum comprising 
senior managers. Additional assurance and support 
is provided by a fully skilled HSEQ team and an 
internal Group investigation team.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 201932

Financial Review

A year of 
strong financial 
progress

“  2019 has been another 

year of significant financial 
progress with excellent 
execution of our strategic 
initiatives leading to 
continued improvement in 
profit margins and returns.”

Financial highlights

Revenue 

£328.0m
FY18: £322.8m

Adjusted EBITDA 

£63.9m
FY18: £60.0m

Adjusted EBITA 

£26.5m
FY18: £22.1m

Paul Quested
Chief Financial Officer

Operating profit 

£16.8m
FY18: £11.2m

Reported EPS (basic and diluted):  
Loss of 

(3.66)p
FY18: loss of (3.76)p

Adjusted EPS (diluted) 

2.31p
FY18: 1.36p

Leverage 

2.8x
FY18: 3.3x
(total Group – continued and 
discontinued operations)

ROCE

20.8%
FY18: 16.7% 

Strategic ReportHSS Hire Group plc  Annual Report and Financial Statements 201933

Financial highlights – continuing operations 

£m

Rental

Services

Group

Revenue

Contribution(1)

Adjusted EBITDA(2)

Adjusted EBITA(2)

Operating profit(2)

2019

2018

2019

2018

2019

2018

2019

2018

2019

2018

£229.0m £226.0m £155.5m £155.4m

£99.0m £96.8m £15.5m

£14.6m

£328.0m £322.8m £171.0m £169.9m £63.9m £60.0m £26.5m

£22.1m £16.8m

£11.2m

(1)  Contribution is defined as revenue less cost of sales (excluding depreciation and exceptional items), distribution costs and directly attributable costs (for 

each segment).

(2)  These measures are not reported on a segmental basis because branch and selling costs, central costs and exceptional items (non-finance) are allocated 

centrally rather than to each reportable segment.

Overview
It is pleasing to report that the Group has built 
upon last year’s strong financial performance 
to deliver the highest ever level of Adjusted 
EBITDA on a comparable basis with expansion 
in profit margins and a step change in ROCE 
as we deploy our insight tools to drive better 
investment decisions.

This has been delivered through the continued 
execution of our strategic initiatives leading 
to higher revenues, against the backdrop of 
a broadly flat rental market, and improved 
operational efficiency, a combination of 
the implementation of larger projects and 
increased cost consciousness across the 
whole organisation. 

Net debt leverage continued to reduce towards 
our medium-term targets with a stronger focus 
on working capital management and lower 
total net debt following partial repayment of 
the term facility with the proceeds of the UK 
Platforms disposal, completed in January 
2019. The Financial Statements for 2019 are 
presented on a continuing operations basis 
and therefore exclude UK Platforms.

Our focus in 2020 must now shift to face the 
clear risks presented by the global COVID-19 
pandemic. We are entering a period of 
significant uncertainty with reduced economic 
activity. Our primary focus is the safety of 
our colleagues, customers, suppliers and 
other stakeholders. It is critical to preserve 
cash and a number of actions have already 
been implemented to achieve this goal as 
set out later in my review. We are also in 
discussions with lenders to support the Group 
through this period and these discussions 
have been positive with commitment to the 
business expressed.

Revenue
Group revenue improved by 1.6% to £328.0m 
(FY18: £322.8m) ahead of the forecast UK tool 
and equipment hire market growth rate of 0.4% 
for 2019 as estimated by the ERA. The main 
drivers of improvements were: 

 → an increase in Rental revenues, to £229.0m 

(2018: £226.0m) through targeted 
investment, improved availability following 
further changes to our operating model and 
various sales initiatives; and 

 → another year of strong growth in our 
Services revenues, up 13.6% on a 
like-for-like basis (excluding the volume loss 
associated with a change to one managed 
service contract) to £99.0m (2018: £96.8m), 
mainly driven by performance in our rehire 
business, HSS OneCall, supported by 
further growth from our HSS Training 
business.

Group revenue and Rental and related 
revenues growth are two of our KPIs as, 
combined with estimates of market size and 
growth rates, they provide us with a measure 
of our market share. We performed better than 
the UK tool and equipment hire market during 
the year for the reasons set out above.

Segmental performance 
Rental revenues
Our Rental revenues were up 1.3% year on year 
at £229.0m (FY18: £226.0m) and accounted for 
69.8% of revenue from continuing operations 
(FY18: 70.0%). Targeted investment in more 
profitable product ranges and the benefit of 
significant changes to our operating model in 
2018, returning the testing and maintenance 
back into the network, improved availability for 
our customers throughout 2019, supporting 
revenue growth. Cost initiatives, including 
the removal of the cross-dock facility, further 
improved profit margins. 

Contribution, defined as revenue less cost of 
sales (excluding depreciation and exceptional 
items), distribution costs and directly 
attributable costs, of £155.5m (FY18: £155.4m) 
was marginally higher year on year, reflecting 

improved revenue and reduction in operating 
costs offset by product mix as we drive 
more ancillary sales and less, higher margin, 
seasonal product. 

Services
Services revenues increased on a like-for-like 
basis by 13.6% to £99.0m (FY18: £96.8m) 
and accounted for 30.2% (FY18: 30.0%) of 
Group revenues. This was principally due to 
continued growth in HSS OneCall and further 
improvements in HSS Training. Our Services 
revenues benefited from existing and new key 
account contracts where our one-stop shop 
offering provides clear market differentiation.

Contribution from Services grew by 6.4% 
to £15.5m (FY18: £14.6m), well ahead of 
the reported revenue growth rate, reflecting 
continued focus on effective margin 
management and operational efficiency with 
the increased volume managed through a 
single central team.

Costs
Our cost analysis set out below is on a reported 
basis and therefore includes our one-off costs 
associated with streamlining the network 
and other exceptional items. Year on year 
variances driven by such costs are identified in 
the commentary. 

Our cost of sales increased by 2.9% from 
£145.5m to £149.7m, mainly reflecting the 
growth in our Services revenues (principally 
HSS OneCall) and the associated third party 
supply costs incurred to support this activity. 

Distribution costs reduced to £33.2m 
(2018: £34.0m) reflecting the benefit of cost 
actions taken in the year. 

Our administrative expenses decreased by 
2.8% from £132.5m to £128.8m as a result 
of operational efficiency and the benefit 
of previous cost action flowing through. 
Included within administrative expenses is 
£4.1m of exceptional items (2018: £5.0m) – refer 
to the exceptional items section of this review 
for more detail.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 201934

Financial Review continued

“  The growth in our OneCall and Training businesses 

demonstrate our ongoing transformation into a less 
capital intensive business, which allows us to offer 
a broader range of services to customers while 
improving returns for our investors.”

Adjusted EBITDA and Adjusted EBITA
Our Adjusted EBITDA for 2019 was 6.6% 
higher at £63.9m (2018: £60.0m) driven by 
improved revenue, both Rental and Services, 
combined with increased operational efficiency. 

As a result, the Group’s Adjusted EBITDA 
margin from continuing operations for FY19 
was 19.5% (FY18: 18.6%). Adjusted EBITDA 
and margin are included in our KPIs.

Our Adjusted EBITA improved to £26.5m 
(FY18: £22.1m) largely as a result of improved 
revenue, operational and capital efficiency. 
Adjusted EBITA margin increased by 19.1% 
to 8.1% (FY18: 6.8%).

Adjusted EBITA and margin are included 
in our KPIs.

Other operating income
Other operating income of £0.5m (2018: £0.5m) 
reflects the income received from the sub-
letting of unutilised space across our network. 
We continued to optimise our estate in 2019 
and maintain our monitoring of the portfolio 
to identify revenue opportunities or to pursue 
attractive lease surrender options as and when 
they arise.

Operating profit
Our operating profit increased from £11.2m in 
2018 to £16.8m in 2019, driven by improved 
revenue and operating performance. 

Exceptional items
We have incurred exceptional expenditure 
in a number of areas of the business as we 
seek to make cost reductions in order to take 
the business forward in the coming years. 
These totalled £6.0m (2018: £6.4m). 

During the year the Group consolidated 
its head office operations, reducing space 
requirements, and closed its Tottenham 
CDC to enable greater operational efficiency. 
These closures resulted in the recognition of an 
exceptional cost of £3.1m relating to onerous 
leases and an impairment of £0.4m of property, 
plant and equipment at these sites. No other 
branches were closed (2018: 12). 

20.8%

A step change in ROCE from 16.7% in 2018

A net credit of £0.2m has been recognised 
relating to revisions of dark store and onerous 
lease provisions.

In addition, and in light of headwinds in the 
market, the Group undertook initiatives to 
reduce cost. These resulted in closure costs of 
a centre used to refurbish hire stock and costs 
to exit contracts related to the operation of a 
cross-dock facility used to redistribute assets 
across the network. Internal restructuring was 
also carried out, resulting in £0.8m of total 
costs which include £0.6m redundancy costs 
(2018 £1.1m of redundancy costs).

Profit on disposal of UK Platforms
The disposal of UK Platforms resulted in a profit 
on disposal of £14.8m in 2019. In 2018 the 
group recognised £2.1m of costs incurred in 
relation to the disposal.

Proceeds were used to partially repay 
the senior finance facility resulting in the 
accelerated amortisation of related debt 
issue costs of £1.9m in 2019. In 2018 there 
was a charge of £1.5m associated with the 
termination of the previous debt facility earlier 
than scheduled following the successful 
refinancing of the Group.

Strategic review (2018 only)
Following the appointment of the new Chief 
Executive Officer in 2017, a thorough Strategic 
Review was carried out by the Group. Non-
recurring third party consultancy costs of 
£1.0m were incurred for the period ended 
29 December 2018 to support this review. 
No further costs were incurred in 2019.

Finance costs 
Net finance expense (finance expenses 
less finance income) increased to £22.6m 
(FY18: £20.4m). This increase is driven by the 
interest expense associated to the new Group 
facilities following the successful refinancing in 
July 2018. 

Taxation
The Group has a net tax charge of £0.4m 
compared with a credit of £2.7m in FY18. 
The Group made an overall loss for tax 
purposes in the UK, and the key components 
of the current year charge are the release of 
the previously recognised deferred tax asset 
of £2.5m, partially offset by a reduction in tax 
suffered in Ireland (£1.3m) and the release of 
deferred tax liabilities held in respect of fixed 
assets (£0.9m).

Reported and adjusted earnings 
per share
Our basic and diluted reported loss per share 
decreased to a loss of 3.66p (FY18: loss of 
3.76p) due to the smaller loss generated in 
the year.

Our basic adjusted earnings per share, being 
profit from continuing operations before 
amortisation and exceptional costs less 
tax at the prevailing rate of corporation tax 
divided by the weighted average number of 
shares, moved from 1.51p in FY18 to 2.76p 
in FY19. Our diluted adjusted earnings per 
share, calculated in the same manner as 
basic adjusted earnings per share but with the 
weighted average number of shares increased 
to reflect Long-Term Incentive Plan (LTIP) and 
Sharesave options, was earnings of 2.31p 
(FY18: 1.36p). These reflect the significant 
improvement in Adjusted EBITA in FY19 
compared with FY18. Adjusted EPS (diluted) is 
one of our KPIs and is also used to assess the 
remuneration of Executive Directors.

Capital expenditure
Additions to intangible assets and property, 
plant and equipment in the year were £33.7m 
(2018: £31.8m), largely in relation to hire stock 
used to support our rental businesses with 
other amounts spent on property and software 
development. £27.1m (2018: £22.6m) was 
spent on hire fleet, with targeted investment on 
profitable products supported by the Group’s 
new insight tools. The remaining £6.6m was 
spent on non-hire additions (software and 
property, plant and equipment) (2018: £9.2m), 
the increase in investment supporting the digital 
and OneCall system initiatives.

Return on capital employed
Our ROCE for 2019 was 20.8% compared 
with 16.7% for FY18. ROCE is calculated as 
Adjusted EBITA from continuing operations 
divided by the total of average total assets 
(excluding intangible assets and cash) less 
average current liabilities (excluding current 
debt items). Adjusted EBITA improved by 
£4.4m (2018: £28.9m improvement) whilst 
the average capital employed by the Group 
decreased by 3.5% from the level calculated 
at the end of 2018, reflecting depreciation 
and asset disposals being higher than capital 
expenditure. ROCE is one of our KPIs and 
is also used to assess the remuneration of 
Executive Directors.

Provisions
Significant onerous contract provisions were 
established during 2017 as part of the changes 
made to the operating model and to streamline 
operations. Of the onerous contract related 
to exiting arrangements with Unipart, £3.6m 
was utilised in the year leaving £19.6m as 
the closing provision to be utilised over the 
remaining six years of the contract. 

Strategic ReportHSS Hire Group plc  Annual Report and Financial Statements 201935

The Group also has onerous lease provisions 
associated with properties that are fully or 
partially vacant. £2.6m of the provision was 
utilised in the year. The other movements in the 
provision have been discussed as part of the 
exceptional items section of this review.

The Group’s dilapidations provision has 
decreased from £16.8m to £16.2m.

Cash generated from/utilised in 
operations
Net cash generated from operating activities 
was £22.2m for FY19, an increase of £2.4m, 
with £1m of the improvement generated 
through improved EBITDA offset by working 
capital movements and the balance being 
a combination of reduced outflow on hires 
equipment purchases offset by higher 
interest costs.

Leverage and net debt
Net debt (stated gross of issue costs) 
decreased by £56.0m to £179.5m 
(FY18: £235.5m).

As at 28 December 2019 the Group had 
access to £59.3m (2018: £44.7m) of combined 
liquidity from available cash and undrawn 
committed borrowing facilities. Our leverage, 
calculated as net debt divided by Adjusted 
EBITDA, decreased from 3.3x in FY18 to 
2.8x at the end of FY19. This was primarily 
due to the increase in Adjusted EBITDA 
generated in FY19, improved working capital 
management and the overall reduction in net 
debt following the disposal of UK Platforms. 
Leverage or Net Debt Ratio is one of our KPIs 
and is also used to assess the remuneration of 
Executive Directors.

Prior year adjustment
During the year the Company identified a 
historical error related to the understatement of 
customer deposits for certain cash customers 
when litigation action was taken. The impact 
in each financial year is immaterial; however, 
the cumulative impact is to reduce reserves 
by £1.0m and increase other creditors by the 
same amount. Separately, changes made to 
processes in 2018 mean that the issue has not 
reoccurred in 2018 or 2019. The treatment and 
impact on the Financial Statements has been 
set out in note 1g.

Use of alternative performance 
measures to assess and monitor 
performance
In addition to the statutory figures reported 
in accordance with IFRS, we use alternative 
performance measures (APMs) to assess the 
Group’s ongoing performance. The main APMs 
we use are adjusted EBITDA, adjusted EBITA, 
adjusted profit before tax, adjusted earnings 
per share, leverage (or Net Debt Ratio) and 
ROCE, which, with the exception of adjusted 
profit before tax, are included in our KPIs as set 
out on pages 22 to 25. 

We believe that Adjusted EBITDA, a widely 
used and reported metric amongst listed and 
private companies, presents a ‘cleaner’ view 
of the Group’s operating profitability in each 
year by excluding exceptional costs associated 
with non-recurring projects or events, 
finance costs, tax charges and non-cash 
accounting elements such as depreciation 
and amortisation. This metric is used to 
calculate any annual bonuses payable to 
Executive Directors.

Additionally, analysts and investors assess our 
operating profitability using the adjusted EBITA 
metric, which treats depreciation charges as 
an operating cost to reflect the capital-intensive 
nature of the sector in which we operate. 

Analysts and investors also assess our 
earnings per share using an adjusted earnings 
per share measure, calculated by dividing 
an adjusted profit after tax by the weighted 
average number of shares in issue over the 
period. This approach aims to show the 
implied underlying earnings of the Group. 
The adjusted profit before tax figure comprises 
the reported loss before tax of the business 
with amortisation and exceptional costs 
added back. This amount is then reduced by 
an illustrative tax charge at the prevailing rate 
of corporation tax (currently 19%) to give an 
adjusted profit after tax. Adjusted earnings per 
share is used as a performance metric for the 
vesting of 2017 market value options and 2019 
LTIP awards.

The calculation of Adjusted EBITDA and 
Adjusted EBITA can vary between companies, 
and a reconciliation of Adjusted EBITDA and 
Adjusted EBITA to operating profit/(loss) and 
adjusted profit before tax to loss before tax is 
provided on the face of the Group’s income 
statement. A reconciliation of reported loss 
per share to adjusted earnings per share is 
provided in note 13 to the Financial Statements.

In accordance with broader market practice 
we comment on the amount of net debt in 
the business by reference to leverage (or 
Net Debt Ratio), which is the multiple of our 
Adjusted EBITDA that the net debt represents. 
This metric is also used in the calculation of any 
annual bonuses payable to Executive Directors.

We use ROCE to assess the return (the 
Adjusted EBITA) that we generate on the 
average tangible fixed assets and average 
working capital employed in each year. 
We exclude all elements of net debt from 
this calculation. This metric is also used as a 
performance metric for the vesting of 2019 
LTIP awards.

COVID-19
The COVID-19 pandemic has had a major 
impact on the global economic outlook. 
The risks to the Group of COVID-19 have been 
set out in Principal Risks and Uncertainties 
on page 26. In response to the pandemic 
a number of immediate actions have been 
implemented to preserve cash and respond 
to the emerging situation. In anticipation of 
reduced economic activity; hire fleet capital 
expenditure has been deferred, overheads 
have been reduced including temporary 
reductions in salaries for a number of 
colleagues and advantage has been taken 
of available tax relief options. Responding to 
recent Government instructions, we have 
taken the difficult but necessary decision 
to temporarily close the majority of our UK 
and Ireland branches, entering the impacted 
colleagues into Government job retention 
schemes. We initially moved to a delivery 
only model serving critical customers from 
our Customer Distribution Centres and our 
OneCall rehire business. This has now been 
supplemented with click and collect capability.

As at 28 December 2019, the Group’s financing 
arrangements consisted of a fully drawn 
senior finance facility of £182m, overdraft and 
undrawn revolving credit facilities of £23.2m 
and a finance lease lines to fund hire fleet 
capital expenditure, of which £13.5m had not 
been utilised. Both the senior finance facility 
and revolving credit facility are subject to a net 
debt leverage financial covenant test every 
quarter. At the financial year end the Group 
had 30% headroom against this covenant. 
Following year end the Group drew down the 
RCF in full and at 23 May, the Group had cash 
and liquid facility headroom of £66.7m.

It is difficult to quantify the impact of COVID-19 
on the current financial year and we have 
therefore modelled a number of downside 
scenarios as set out in the Corporate 
Governance section on page 51. Some of the 
scenarios indicate that the financial covenants 
would be breached and additional liquidity 
would be required. We have already engaged 
with the Group’s lenders, sharing these 
downside scenarios, and have been pleased 
by their continued commitment and support for 
the business and the Board’s response to the 
COVID-19 pandemic. Whilst we have no reason 
to believe that the lenders would not support 
the Group should one of these downside 
scenarios materialise and a covenant waiver 
or additional liquidity is required, the Board 
has recognised the material uncertainty this 
creates in adopting the going concern basis for 
preparing the 2019 financial statements.

Paul Quested 
Chief Financial Officer

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 201936

Sustainability

Steve Ashmore
Chief Executive Officer

Ensuring 
we have 
a positive 
impact

Introduction from Steve Ashmore
At HSS we recognise that responsibility 
and sustainability are key to our long-term 
success. As a business with an operational 
and distribution model which stretches across 
the UK and Ireland, we are committed to 
ensuring that we make a positive impact in the 
communities we work in. 

At its heart, hire is a sustainable business 
model, maximising the usable life of equipment 
for multiple customers. This starting point gives 
us a great platform to build upon, ensuring that 
sustainability considerations are explored and 
implemented where possible across our Group, 
as well as looking forward to new innovations 
and technology. 

Our Corporate Social Responsibility (CSR) 
agenda is managed through key departments 
and teams within our business, and I 
am the Board representative. Our CSR 
Committee comprises Directors from sales, 
operations, procurement, health and safety, 
fleet, property, human resources and many 
more. This governance structure ensures 

that sustainability considerations are the 
responsibility of all departments. It also ensures 
that sustainability plays a key role in decision 
making and strategic projects. 

In 2019, to help drive progress in our 
CSR agenda, we aligned our activity to 
the UN Sustainable Development Goals, 
a key framework to guide businesses in 
implementing positive changes. The three 
goals we have identified will help us align our 
internal activity and resources towards making 
improvements and driving focus.

Throughout this year we have made positive 
steps in a number of key areas, and I am 
particularly proud of our colleague engagement 
activity. Our HSSers really do give our business 
their all, so rewarding and supporting them is 
absolutely key. Seeing colleagues completing 
their mental health first aid training, allowing 
them to support others, has been fantastic. 

I am really pleased with the positive progress 
we have made this year. These results and 
activities represent a lot of hard work, and I 
would like to thank all of my colleagues for 
making it happen. 

Steve Ashmore
Chief Executive Officer

Strategic ReportHSS Hire Group plc  Annual Report and Financial Statements 201937

Colleague engagement

Make it Safe

UN Sustainability goals:

72.4% 

engagement score

74% 

response rate

25 

regional ‘Simply Safety’ forums hosted, giving 
our colleagues the opportunity  
to tell us what we need to improve. 

HSS Group RIDDOR rate

0.48

0.5

0.4

0.3

0.2

0.1

0.40

0.39

0.34

0.20

2015

2016

2017

2018

2019

Our ongoing commitment to safe working 
practices saw us reducing our RIDDOR 
occurrences from 20 in 2018 to just 11 in 2019.

Aligning our activity to UN Sustainability 
Goals 3, 9 and 12 will enable us to drive 
focus and concentrate our actions where 
they will have the biggest impact. 

Goal

ensuring the good health and 
wellbeing of our colleagues 
through our benefits and 
support package

building resilient infrastructure 
and fostering innovation 
through our market leading 
digital tools

 focusing on responsible 
consumption and production 
through our supply chain

How we’ve contributed 
to sustainability

Responsible recruitment

Driving digital

22 

ex-offenders and ROTL (release on temporary 
license) colleagues recruited throughout 2019

“  HSS were kind and welcoming 

towards me, and it has driven 
me to aspire to be better than 
the mistakes I’ve made in my 
past. I would recommend HSS 
to any other persons looking to 
better themselves.

ROTL colleague

 1,678

colleagues upskilled with training  
on our new digital tools

4,816

e-learning courses completed 

Equipping our colleagues with the skills 
and knowledge to drive forward our new 
digital tools.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 2019 
38

Sustainability continued

Economic performance and governance
Generating value is what allows responsible 
companies to perform for all stakeholders – 
delivering financial returns for shareholders, 
ensuring continuity of supply and support 
for customers and secure employment and 
development for colleagues. In 2019 HSS 
generated total revenue of £328.0m which was 
shared amongst the various stakeholders in the 
business – suppliers, their supply chains, local 
communities and the government as well as 
those already listed.

We operate with integrity across all Group 
businesses, to ensure the highest level of 
environmental and social governance. We have 
robust management structures in place, and 
these are regularly reviewed and assessed to 
ensure compliance against our own standards 
and those which we are audited against.

Sustainable product lines
Hire is intrinsically a sustainable model for 
customers looking to procure equipment, but it 
is also important that we operate a responsible 
review and in-fleeting process to ensure we 
offer environmentally friendly product options. 

All equipment we consider for purchase goes 
through an intensive technical review process 
prior to adding it to our range. This includes full 
specification and technical mapping, product 
performance trials, COSHH assessment 
and colleague training considerations. 
This thorough review approach extends to 
our third party OneCall suppliers, who are 
required to complete extensive compliance and 
technical questionnaires through our portal, as 
well as HSEQ analysis and site visits with our 
teams. These processes ensure that we add 
the most robust, sustainable product lines to 
our ranges across the business. 

Offering our customers alternatives to 
traditional, higher-emission products is key 
towards shifting their mind set, and proving 
that products which benefit the environment 
also offer the same or improved levels of 
performance. LED lighting is a key example: 
we have shifted our range towards these more 
sustainable options, with LED products making 
up over 60% of our lighting stock. Offering a 
61% fuel saving compared with traditional 
lighting products, these now make up 75% of 
our lighting hires. 

All of our kit goes through test and run after 
every hire, as well as longer maintenance 
procedures as needed. This not only ensures 
the highest levels of safety, but also helps 
to extend the usable life of kit by keeping it 
performing at peak levels. 

Environmental credentials 
The UN sustainable development goals stress 
the importance of building sustainable and 
innovative infrastructure, and throughout 2019 
we have focused on moving some of our key 
operational processes to digital platforms 

Whilst we already offer colleagues an electric 
vehicle as a company car option, the existing 
technology which limits miles travelled makes 
them an impractical option for certain job roles 
which involve a lot of travel. There are also 
limitations regarding commercial vehicles and 
the loads they can carry; however, we have 
started testing these in central London where 
the miles travelled are a lot shorter. 

Energy and Environmental Management 
Within the HSS Hire Group, we have 
maintained a strong and measured approach 
to environmental legislation. This has ensured 
compliance with key and complex legislation 
including the Carbon Reduction Commitment 
(CRC), together with Energy Saving 
Opportunities Scheme (ESOS) and required 
public reporting requirements. A detailed 
audit recently undertaken by the Environment 
Agency resulted in a highly rated assessment 
for our approach to CRC management. 
This has further supported our environmental 
management credentials and accreditation 
under ISO 14001. 

Within our Group business, we recognise the 
importance of developing and advancing an 
‘Eco-System’ strategy which will allow us to 
measure our environmental performance and 
implement improvements. This year we have 
developed a series of stepped changes to allow 
us to more effectively measure and reduce the 
impact that our business and activities have on 
the environment, now, and in the future. 

We introduced a new energy, carbon and 
water bill account management process which 
will provide a platform to identify, measure, 
and ultimately manage our key environmental 
impacts. We are now establishing baseline 
data and introducing performance reporting 
for our building energy use, carbon emissions, 
business travel and water use. These quarterly 
environmental performance reports will be 
produced for all sites and business operations, 
and will include valuable environmental 
key performance indicators. This reporting 
functionality will provide a platform for site 
management improvement, including reduction 
programmes (change management) and 
identification of cost-effective energy/carbon 
reduction strategy measures.

Greenhouse Gas Emissions
The Group reports on all our emission sources 
required under the Large and Medium-sized 
Companies and Groups (Accounts and 
Reports) Regulations 2008 as amended 
in 2013. We deploy the Greenhouse Gas 
Protocol Corporate Accounting and Reporting 
Standard to fulfil the reporting requirements. 
This includes verified CRC Energy Efficiency 
scheme data and DEFRA conversion factors 
to calculate Greenhouse Gas (GHG) emission 
disclosures. The extent of the GHG reporting 

which allow us to work more responsibly, 
and set us up for further improvements 
throughout 2020.

Our new driver app gives our drivers everything 
they need for the day ahead in the palm of 
their hand. They now complete their vehicle 
checks, routing, job selection and customer 
signing processes through the app, where they 
were previously completed through manual, 
paper-based processes. The app uses route 
planning software to calculate efficient driver 
routes which help to reduce the number of 
miles driven each day. We are now working 
towards removing paperwork such as delivery 
notes, fully digitising these documents to 
continue reducing the amount of paper we use 
as a business. 

Other areas of our Group business are also 
looking at ways to reduce environmental 
impacts where possible. Our HR team now 
sends colleague letters via email where 
possible, and HSS Training has replaced its 
plastic delegate wallets with paper ones which 
are easier to recycle. 

All our ordering of internal consumables is now 
completed via one supplier through an online 
portal. Not only has this allowed us to reduce 
paperwork associated with ordering, but our 
supply partner, Commercial, consolidates 
deliveries where possible, and actively attempts 
to use minimal packaging for fulfilment. 
Commercial also operates the Commercial 
Foundation, which reinvests a percentage of 
profits into social value projects. So far this year 
our activity with Commercial has resulted in 
£23,416 being donated to the Foundation. 

Efficient fleet management
Our vehicle fleet represents one of our key 
areas of environmental impact, and we are 
committed to exploring innovative management 
practices to help us reduce this where possible. 

During 2019 we removed our centralised 
cross-dock function, moving to a regional-
based distribution model. This allows us to 
operate a more efficient network with fewer 
logistical movements. 

We also fully implemented our tyre 
management strategy across all vehicles, 
including company cars. Ensuring that tyres are 
maintained in good condition, and swapped 
out where necessary, ensures that our vehicles 
are operating efficiently. 

This year we also launched a project to explore 
the use of electric vehicles across our business. 

Strategic ReportHSS Hire Group plc  Annual Report and Financial Statements 201939

 2019

 2018

Consumption

Emissions (TCO2e)

Consumption

Emissions (TCO2e)

445,846 kWh

3,868,393 Litres

108,297 Litres

48,242 Litres

90.0

10,162.0

284.5

73.3

1,363,483 kWh

4,302,377 Litres

117,884 Litres

52,695 Litres

268.0

11,186.9

306.5

79.5

10,928,764 kWh

3,387.0

9,999,331 kWh

3,840.0

7,362,765 Miles

2,104.5

16,101.3

7,701,548 Miles

2,260.9

17,941.8

CSR emissions data

£m

Scope 1 emissions

Fuel combustion

Company vehicles

Leeds bunkered diesel

Fugitive emissions

Scope 2 emissions

Purchased electricity

Scope 3 emissions

Business travel

Total greenhouse gas emissions

How we measure emissions

Emission category

Methodology

Fuel combustions  
(gas data for HSS  
building portfolio)

Company vehicle 
emissions

Bunkered fuel

Fugitive emissions

Based on CRC statements provided by gas suppliers for the period  
1st April 2018 to 31st March 2019. Estimated data has a 10% uplift 
included on the overall emissions total.

Collated using data from direct purchase records for commercial 
vehicles in litres and commercial car mileage. This data has been 
converted according to Defra Guidelines.

Collated with the use of internal purchase order records converted 
according to Defra Guidelines.

Collated with the use of internal purchase order records converted 
according to Defra Guidelines.

Purchased electricity  
(for HSS building portfolio)

Based on CRC statements provided by electricity suppliers for the  
period 1st April 2018 to 31st March 2019. Estimated data has a  
10% uplift included on the overall emissions total.

Business travel

Collated from expensed mileage claims and business mileage and 
converted according to Defra Guidelines.

Colleague  
engagement activities

e
c
n
e
d
u
A

i

i

e
d
w
-
y
n
a
p
m
o
C

e
n
o
-
o
t
-
e
n
O

Colleague  
Engagement  
Survey

DM to  
colleague  
homes

CEO/CFO/
CCO  
roadshows 

360 Feedback  
managers

CEO blogs

Email bulletins

Quarterly 
results calls & 
webinars

HSS Hiya  
internal  
magazine

HSS 
World Intranet

Sales  
conferences

Technical  
review  
Group

Simply Safety 
Conferences

Social media  
channels

Whistle-
blowing
Monthly 
sales & 
ops calls and 
briefing pack

Your say  
mailbox

England  
& Wales  
mailbox

Whatsapp 
groups

Weekly 
trading 
calls

HRD  
breakfast  
sessions

Quarterly 121  
Performance  
Reviews

Site visits  
by Directors

Glassdoor 
reviews

Executive  
safety  
forum

Fortnightly  
Trading  
roundtable

Monthly 
Board report

Monthly MD 
performance  
reviews

Annual

6 monthly

Quarterly

Daily

Frequency 

HSS Roadshow 2019

boundary comprises all building and transport 
emissions within the three reporting scopes.

We are pleased to report an 11.7% reduction in 
relative Greenhouse Gas Emissions (TCO2e/£m 
Turnover), to 49.1 (2018: 55.6).

Waste Management 
For the past eight years we have partnered 
with Biffa to reduce and responsibly dispose of 
waste across our network. Throughout 2019 
they collected over 1,400 tonnes of waste 
from our locations, and were able to increase 
the percentage diverted from landfill to 85% 
through recycling and treatment processes. 

On our hazardous waste streams we partner 
with Slicker, who operate a zero to landfill 
policy to recycle and recover waste such as 
used batteries, oil and other contaminated 
materials. 59% of our hazardous waste is oil, 
which goes through a repurposing process 
to create Processed Fuel Oil (PFO) which is 
an environmentally friendly alternative to virgin 
fuel. 20% of our waste is recycled, and the 
remaining 21% is converted to energy. 

Colleague engagement 
Engaging our colleagues is central to our 
success, and we strive to ensure that our 
colleagues feel supported, safe, developed, 
and happy at work. 

Our values
Integral to our colleague engagement agenda 
in 2019 was the launch of our new Company 
values and behaviours. These values help 
us drive performance, engagement and a 
sense of pride amongst our colleagues, as 
well as helping us to attract the right people, 
whose values align with ours, to our business. 
We have seen a really positive response across 
our network, with colleagues taking ownership 
and adapting their targets and behaviours to fit. 

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 2019 
40

Sustainability continued

“  The whole training programme from start to finish has been informative 

and empowering. It was great to have the opportunity to get together 
with others across the business to discuss best practice and share 
ideas, as well as developing our skills.

  I’ve seen a really positive change in my Transport Managers 
as well since they started the programme. They’re dealing with 
underperformance head on, and the programme has really built their 
confidence, helping them to see how their role impacts the wider 
business. The whole team really valued spending that time with our 
Managing Director and we all have some great memories from the days. 
The programme will be so valuable to new starters joining our business.”

Tom McColgan, Operations Manager

2019: 11

2018: 20

Number of RIDDORs in the year

Safety
Safety is one of our core values, and is at the 
forefront of everything we do as a business. 

Throughout 2019 we put an increased focus on 
safety, and this helped us realise a significant 
reduction in the number of RIDDORs, taking 
us down to a rate of 0.20 per hundred 
thousand hours worked for 2019, versus 
0.34 in 2018. This was only 11 RIDDORs for 
the entire year, down from 20 in 2018. This is 
testament to our colleagues’ Work Safe, Home 
Safe commitment. 

In 2018 we introduced our Simply Safety 
forums, regional sessions which allow our 
sales and operations colleagues to feed back 
on all areas of health and safety, pay and 
benefits, property, work wear, communications 
and much more. This year we extended 
these, inviting over 340 colleagues to attend 
25 regional forums to tell us honestly what 
they think we can improve. The feedback is 
discussed in sessions attended by heads 
of departments, as well as Steve Ashmore, 
CEO, and Tom Shorten, Chief Commercial 
Officer. This feedback then impacts 
initiatives throughout the year to improve 
colleague wellbeing. 

These sessions are supported by our Health 
and Safety forums, held bi-monthly with the 
EMT to ensure these activities and initiatives 
are led from the top, and that our senior 
management team understands the challenges 
and suggestions from our colleagues. 

We have continued to support our safety 
agenda with improved product training 
and e-learning, as well as monthly ToolBox 
Talks, improving the design and format of 
these in response to colleague feedback. 
We supplement these with regular safety and 
technical bulletins, so when we do have an 
accident we take immediate action to ensure 
it does not happen again. We also installed 
health and safety noticeboards in every branch 
location to ensure these initiatives stay front of 
mind with our colleagues. 

Health and wellbeing 
Our colleagues are at the heart of our business, 
and in line with UN Sustainable Development 
Goal 3, which stresses the importance of good 
health and wellbeing, we want to ensure that 
we equip our colleagues with the benefits and 
support they need to live healthy lives, inside 
and outside the workplace.

Our ‘Mind Your Head’ campaign aims to 
raise awareness of the support we can offer 
colleagues who may be struggling with mental 
health issues, or those supporting others. As well 
as increasing the focus on these issues through 
our communications activity and highlighting our 
relevant colleague benefits, we also trained 45 
colleagues as Mental Health First Aiders so they 
can offer additional support to others across our 
network. We equipped them with yellow lanyards 
so they are easily distinguishable for those who 
need someone to talk to. 

Our colleague benefits package is also set 
up to offer support with the cost of everyday 
healthcare services such as dental, optical, 
prescriptions and physiotherapy, to ensure no 
one goes without due to affordability pressures. 

Professional development 
Responding to feedback from our 2018 
colleague engagement survey, we wanted to 
support our Operations Managers in improving 
their management styles and confidence 
in managing teams, as well as improving 
colleague engagement and retention in 
those areas. In January we introduced our 
development training for Operations and 
Transport Managers. The programme includes 
modules designed to improve the skill sets of 
managers in key areas relating to managing a 
team, such as recruitment processes, driving 
performance, effective team communications 
and commercial awareness, amongst others. 
The programme has been extremely well 
received by those attending, and we are 
continuing with new modules throughout 2020. 

Across the rest of our network, our Learning 
& Development team has delivered almost 
2,000 classroom courses, as well as 16,400 
e-learning courses on a variety of topics 
designed to support our colleagues in their 
roles, as well as developing their careers and 
skill sets. Our new digital tools have allowed 
us to upskill over 1,600 colleagues with the 
skills to use our new management platforms.

Engagement survey
Our annual colleague engagement survey 
gathers feedback on colleagues’ job roles, 
management and how they feel about life at 
HSS. This year we were able to extend our 
reach to more colleagues than ever by utilising 
our new digital tools to reach those in offline 
roles such as drivers. This helped us achieve a 
higher completion rate of 74%, which is 1,875 
of our colleagues telling us what they think. 

Our engagement index for 2019 was 72.4%, 
an increase on 2018. The in-depth results 
are shared with all colleagues in December, 
with actions implemented throughout the 
following year. In 2019 some of the initiatives 
implemented as a result of the 2018 
feedback included:

Strategic ReportHSS Hire Group plc  Annual Report and Financial Statements 2019 → improvements to the quality of work wear, 

and the ordering process;

 → new colleague development programmes 

for operational roles;

 → an improved induction programme for 

drivers; and

 → health and safety noticeboards installed in 
all locations to drive best practice and 
accountability.

Colleague feedback and action plans are key 
to our engagement agenda across our Group 
business, and we are committed to ensuring 
that we have measures in place to continue 
this activity. A summary of our efforts to date is 
included on pages 42 to 43.

response rate (2018: 67%)

74%
72.4%
-1.0%

engagement index (2018: 71.6%)

gender pay gap (2018: -2.9%)

“  Working for HSS Hire and the 

opportunity they have afforded 
me has given me a sense of 
purpose as well as building my 
self-esteem. To be considered 
an equal amongst my peers has 
helped build my confidence. 

  HSS were kind and welcoming 
towards me and treated me 
with decency and patience. 
Being part of the team here 
has helped me greatly and I 
would recommend HSS to any 
other persons looking to better 
themselves to ensure a more 
positive future.”

ROTL colleague

Reward
At HSS we are committed to ensuring that we 
reward our colleagues in a way which is fair and 
representative of their performance, regardless 
of gender. 

The hire industry as a whole is typically 
male dominated, and our workforce reflects 
this trend, currently being made up of 
85% male colleagues, and 15% females. 
Throughout 2019 we have made efforts to 
reduce potential gender bias through our 
recruitment processes, ensuring that job 
descriptions and interview questions are 
worded in a neutral manner, and ensuring that 
artwork and photography depicts the broad 
range of our roles and colleagues across 
the Group. 

In 2019, our median gender pay gap shifted 
marginally from -2.9% to -1.0%, primarily due 
to one senior female colleague leaving the 
business. For clarity, a negative gender pay 
gap denotes that female colleagues earn more, 
on average, than their male counterparts. 

We are committed to ensuring that colleagues 
are being rewarded fairly based on role and 
contribution, as we continue to work towards 
gender pay parity.

Inclusive recruitment
As a responsible business we strive to 
create a diverse workforce which truly 
represents the communities we work in. 
Regardless of an individual’s gender, religious 
beliefs, background, disabilities, ethnicity or 
sexual orientation, we want to attract, engage 
and retain the best people for our business. 

Our business is made up of 85% male and 15% 
female colleagues. The industry is very similar 
to others, like construction, where the majority 
of roles are typically held by men. We have a 
number of processes and initiatives in place to 
ensure we are offering opportunities to women, 
and creating a culture where they can build 
their careers with HSS.

Over the course of this year we focused 
on expanding our inclusive approach to 
recruitment to begin offering opportunities to 
ex-offenders, and those on temporary release 
from prison. We have worked with prisons 
and support organisations up and down the 

41

Winner, Best Use of Recruitment Award 2019 
for our work with ex-offenders 

UK to encourage applications from those 
with criminal convictions who are looking to 
get back into work. This activity ensures that 
we recruit the best people for each role, with 
recruiting managers focusing on the skills and 
experience a candidate has to offer, rather than 
what they may have done in their past. 

Since launching the programme, we have 
placed 22 colleagues into roles across 
operations, sales and our head office. Not only 
does this activity help ex-offenders get back 
into work and those working on an ROTL 
basis, it also provides value to communities by 
reducing re-offending rates. 

We were really pleased to be nominated 
by Greggs and DHL for the Best Use of 
Recruitment Award at the Employers’ Forum 
for Reducing Re-offending (EFFRR) in 2019. 
We went on to win the award in recognition of 
the positive progress we made in this area. 

Our training business, HSS Training, has also 
started working with Victoria London Prison, 
exchanging the use of space to host PASMA 
and ladder safety training courses for free 
delegate spaces for inmates nearing release. 
This equips them with vital training for careers 
in construction and related industries. 

Charitable support
Supporting charitable causes and projects is 
key to our commitment towards positive social 
value, and we implement this in a number of 
ways. Registered charities can receive at least 
a 35% discount on hiring equipment from us, 
and our regional teams have supported smaller 
community projects throughout the year, such 
as donating fencing to an RSPCA shelter in 
Wakefield and supplying portable welfare 
facilities for a hospice charity walk in Kilbryde. 
When we consolidated our office space at 
our Manchester head office, we donated the 
furniture to local schools and charitable groups. 

Our Pennies From Heaven initiative allows 
colleagues to donate the change from their 
monthly salary to charity, and this year we 
donated over £7,000 to Dementia UK, Cancer 
Research UK and the British Heart Foundation. 
We also donate the 5p charge for our carrier 
bags to Dementia UK.

HSS Roadshow 2019

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 2019 
42

Engaging with our stakeholders

Summary of key engagement activities during FY19:

Nature of engagement

Conclusions drawn from engagement

Shareholders/investors

1    Investor 
meetings

2   Remuneration

The Executive Directors have met with various groups of prospective 
investors during FY19 in order to manage and develop the Group’s 
external relationships, as well as create interest in the business. Some 
of the meetings were facilitated by the Company’s brokers, who also 
acted as a conduit for feedback.

The Remuneration Committee Chairman consulted with major 
shareholders on the application of the Remuneration Policy for the 
year, including around bonus and LTIP targets.

Useful feedback provided and strong support for the Group’s 
progress and strategy, particularly around Digital.
Further progress with the Group’s strategic priorities should 
increase investor appetite. 

Support for the proposals and the direction of the business.

3    Shareholder 
interactions

The Chairman and Executive Directors have each attended meetings 
and calls with major shareholders to provide general updates and 
maintain regular communication.

Very positive comments around business management, 
strategy and performance.
Some frustration around lack of liquidity in shares and lack of 
movement in share price.

Some frustration around lack of liquidity in shares and lack of 
movement in share price.

The outputs largely mirror those in section 3 above.

All shareholders, along with other stakeholders, including the 
Company’s auditors, sponsor/broker and lawyers are invited to  
the AGM.
The Chairman discusses the results for the reporting year and  
gives an outlook on the current year. Questions are invited from 
shareholders and answered by the appropriate Director.

We keep our shareholders fully informed of the performance of the 
business on a regular basis, through the publication of trading 
updates in papers and voice-over presentations which are available 
on the HSS corporate website.
We are also pleased to see shareholders attend our presentations  
in person, which provides an excellent opportunity for direct 
engagement with the Executive Directors.

4   AGM

5    Trading  
updates

6    Corporate 
website

Colleagues

7    Health, safety  
and wellbeing

This has been updated and refreshed in order to make presentations, information and financial data more easily available and 
user-friendly for shareholders and potential investors.

The health and safety of our colleagues, as well as that of our 
customers and visitors to our sites and offices, is a fundamental 
priority.
The following activities have been taking place across the Group to 
engage with colleagues on health and safety matters:
 → Various discussion groups at a sales and operational level.
 → Introduction of a Health and Safety Forum involving members of 

the senior leadership, operations, sales and health & safety teams.

 → Colleague engagement survey, to include questions on health  

and safety.

 → Poster campaigns/new signage and fun/interactive activities to 

raise awareness of health and safety. 

 → In FY20, the Health and Safety Forum will go ‘on the road’ to our 
branch network and will involve local operations and branch 
managers who can share initiatives and feedback directly with the 
Executive Directors and senior management.

 → Awareness and ownership of health and safety at all 

levels of the business has improved.

 → Colleagues appreciate involvement in health and safety 

initiatives.

 → As summarised on page 40, we are very pleased to 

report a reduction in RIDDORs and an increase in ‘near 
miss’ reporting. The Board considers this as good 
evidence that colleagues are engaged with the 
importance of their own health and safety as well as that 
of their colleagues around them and the wider public. 

8    Workforce  
forum

A forum has been introduced which will be chaired by the Group HR 
Director and will involve colleagues at varying levels who will be 
encouraged to share views on the Company, its business and culture 
and agree what should form the priorities.

The Group HR Director shall share those priorities with the 
Board who shall consider as appropriate.
This initiative is a ‘work in progress’ and shall be developed 
more during FY20.

9    Internal 

communications

We continue to ensure that our colleagues are kept informed of 
developments, important issues and Company performance in order 
to drive engagement and ownership. These are cascaded throughout 
the business through a variety of channels, including the Group’s 
intranet, emails and newsletters.
We also invite a broad cross-section of colleagues to listen in on 
web-based results presentations from the Executive Directors around 
the time of our usual market releases.
Many of our senior management team are also regularly seen on site 
visits across our estate.
FY19 saw the second of our ‘Colleague Roadshows’ which involved 
the Executive Directors and other members of senior management 
attending six venues across the UK and Ireland to present to around 
500 HSS colleagues in total across the respective regions.
We also consulted with colleagues on our ‘values’ project in terms of 
what really makes an HSSer, what is our culture and what are the 
values we want to live by as a business. Those values were agreed on 
and rolled out in the business. Further details of the values are 
included on page 39.

Visibility around the business of the senior management team  
and being approachable to colleagues has resulted in greater 
engagement and better retention of colleagues.
Excellent insight and feedback provided by colleagues on the 
Company’s strategy, particularly around the digital aspect 
where colleagues were able to discuss the benefits and any 
issues surrounding the customer app and driver app.
The Board has encouraged the values project to be 
colleague led. This has driven engagement, understanding of 
our culture and consensus of some basic principles to ingrain 
in the business as our values. 

Strategic ReportHSS Hire Group plc  Annual Report and Financial Statements 2019Nature of engagement

Conclusions drawn from engagement

43

Colleagues continued

10    Colleague 

engagement 
survey

During FY19 we undertook our annual colleague engagement survey. 
A response rate of 74% showed an improvement on FY18, with some 
notable improvements on scores within particular categories of  
the survey.

The Board and senior management have discussed the 
findings and noted good improvements on scores in the 
following areas:
 → I know what I am expected to achieve in my job
 → I care about the Company
 → I am provided with the appropriate safety equipment  

to do my job

The following are examples of areas highlighted for greater 
focus to ascertain how better scoring could be achieved:
 → I feel my pay is fair
 → I feel that different business divisions work well together
 → There are opportunities for me to develop and progress
In addition, where the findings have identified areas where 
improvement in specific departments or business areas 
could be made, the relevant department heads and 
managers have been tasked with taking that forwards with 
their teams.

11    Systems 

improvements

We have launched various systems improvements, in particular  
our ‘Brenda’ system and our driver and customer apps, as more 
particularly detailed in the Strategic Report.

Engaging via these digital channels has made us easier to 
work for and with, in particular facilitating our colleagues to 
work more efficiently, meaning a more contented workforce.

Customers

12    Customer 

satisfaction 
survey

Suppliers

Details of our market-leading NPS score are included on page 10. In 
addition, our branch sales colleagues and sales colleagues out in the 
field are engaging with customers on a daily basis and obtaining 
feedback.

The key message we keep hearing from customers is that we 
must remain easy to work with. We are focused on that and 
expect our Digital project, including the apps, will greatly 
assist with this.

13    Systems 

improvements

 → Launch of Brenda (see pages 18-19)
 → Clearer onboarding processes for Suppliers
 → New purchase order system

All of these steps have allowed us to engage with our 
suppliers more simply and clearly, meaning fewer issues to 
resolve and quicker transactions (including payment).
Suppliers are also clear on the terms on which they contract 
with HSS and that HSS expects high business and ethical 
standards, including around anti-modern slavery, anti-
facilitation of tax evasion, anti-bribery etc.

Lenders/analysts/brokers

14   Lenders

Our Executive Directors meet with the Group’s key lenders at least 
quarterly to update on business performance and strategic progress.

The Group’s lenders have been very supportive of the 
direction of the business and recent results. The regular 
dialogue has been appreciated.

15   Analysts

16   Broker

Our Chief Financial Officer has regular telephone conferences and 
meetings with the analyst community.

Improved levels of engagement with the analyst community 
have been noted.

The Company’s sponsor and broker is regularly involved with 
day-to-day business, including via the Executive Directors, investor 
relations team and legal team.

Good levels of engagement and dialogue have been noted, 
ensuring the Company adheres to its market obligations. 
Going forwards, the Board hopes that the Company’s broker  
will be able to assist with greater engagement with new  
potential investors.

Local communities & environment

17    Communities

Whilst some activities have taken place during FY19 in this area (summarised on page 41), the Board has identified this as an area to 
increase efforts on during FY20 and onwards.

18   Environment

A summary of the Company’s activities on environmental and corporate social responsibility is included on pages 36-41. The Board 
regularly discusses and engages with the business on environmental issues, including diesel engine emissions (Stage V emissions 
standards) and the impact of, and steps taken by local authorities with regard to, commercial vehicles accessing city centres.

Feedback from all of the above activities has been shared with the full Board, either via the Chairman, the Executive Directors or the Committee 
chairmen. Such feedback has proved valuable in informing and supporting the Board’s decisions around business direction and strategy, as well as 
actions to work on and consider in the year ahead for the Committee meetings of the Board.

Section 172(1) Companies Act 2006 
The 2018 Corporate Governance Code and the Companies 
(Miscellaneous Reporting) Regulations 2018 reinforce the importance 
of S.172 of the Act, which requires Directors to act in a way that 
promotes the success of the Company for the benefit of shareholders 
as a whole. The 2018 Code applies to companies with accounting 

periods beginning on or after 1 January 2019. Since the FY19 
accounting period for the Company began on 30 December 2018 this 
year’s report remains under the 2016 Code, however the Company 
has already stepped up its stakeholder engagement activities, as 
summarised in the table above.

The Strategic Report on pages 1 to 43 was approved by the Board of Directors on 26 May 2020 and is signed on its behalf by: 

Steve Ashmore
Director

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 2019 
44

Chairman’s Introduction

Reinforcing  
our governance 
and values

Overview of the year
We highlighted that we would be focusing  
on two key areas in 2019:

 → Transparency of reporting

 → Listening to our colleagues

A multitude of activities has taken place over 
the course of the year to engage colleagues 
in our plans, drive our key messages and 
strategies and ensure they feel part of what  
we are doing and why. Details of those  
activities are set out in the Strategic Report  
and referenced in the Committee reports.

The Committees of the Board have had a 
busy year, summarised in their respective 
reports and included in the following 
pages. The Market Disclosure Committee 
has not been required to carry out any 
specific business during the year which has not 
otherwise been covered by the Board, and so 
no report is included.

There have been various direct interactions 
between Board members and colleagues of  
all levels through our Health and Safety forums 
and results presentations to colleagues. In the 
latter part of the year, our CEO, CFO and CCO 
travelled throughout the UK and Ireland to six 
roadshows to present to office and branch/
sales staff of all levels and take part in Q&A 
sessions to discuss how the year has gone  
and the exciting plans we have going forward. 

I was encouraged to see the continued 
improvement in our colleague engagement 
scores; another important aspect in listening 
to our colleagues, which we will do by taking 
their feedback and turning it into actions for 
line managers to implement and monitor 
throughout the business.

Alan Peterson OBE
Chairman

“  On behalf of the Board, I am delighted to present 

the corporate governance report for the 2019 
financial year. We have continued to develop our 
governance with a particular focus on our colleagues 
and engagement.”

Corporate GovernanceHSS Hire Group plc  Annual Report and Financial Statements 201945

Board evaluation
I am pleased to report that the findings of our 
2019 internal Board and committee evaluation 
show that our Board is impressed with the 
management and direction of the business. 
Board members consider that they are well 
informed on the activities of the business and 
able to contribute their considerable skills 
and experience, both through the Board and 
committee meeting setting and through direct 
engagement with colleagues during the year. 
However, there is more we can do. We have 
looked at our actions from last year and we 
do still face challenges with diversity in our 
industry, particularly around gender. We hope 
that our colleague engagement and various 
people project activities will attract future 
colleagues from all backgrounds to HSS.

Further details are provided in the report on 
page 53.

The Nomination Committee is recommending 
that all Board Directors are re-elected at our 
Annual General Meeting (AGM).

Senior management 
We have had good continuity amongst the 
senior management team during 2019, with 
a combination of long-serving colleagues 
with excellent knowledge of our business 
and the more recent joiners offering fresh 
thinking and innovation. We, as a Board, have 
enjoyed presentations and contributions from 
many of our senior managers at our Board 
and committee meetings over the course of 
the year.

The various activities around succession 
planning and colleague development/
training over the year are set out in the 
Nomination Committee report and the 
Sustainability section.

Legislative/regulatory matters  
and related training for colleagues
The Directors and senior management are 
informed of notable legal and regulatory 
changes via a combination of internal 
legal and audit professionals and also via 
external advisers. 

The Group’s Data Governance Team continues 
to monitor day-to-day data protection issues as 
the GDPR continues to embed in our society 
and guidance around best practice continues 
to develop.

The Group continues to promote, to both 
customers and suppliers, the importance of 
doing business in an ethical way. An anti-
slavery and human trafficking statement for 
FY18 was published during 2019, with the FY19 
statement to follow in 2020. 

The committees have received further 
guidance around the new 2018 Code, which 
we have considered and already taken steps 
to implement, particularly around stakeholder 
engagement. We report under the 2016 Code 
for FY19 before moving over to the 2018 Code 
from FY20.

Our gender pay gap statistics are included 
on page 41. We continue to be committed to 
paying all our colleagues fairly.

The Company’s Code of Ethics (available 
at www.hsshiregroup.com) outlines our 
commitment to operating in an ethical and 
responsible manner, with honesty, integrity, 
openness and with respect for human 
rights. Our support for these fundamental 
principles is reflected in our policies and 
actions towards our colleagues, customers, 
suppliers and the communities we operate 
in. The Code specifically sets out the 
Company’s position on modern slavery and 
anti-bribery, areas on which we continue to 
train our colleagues and reinforce important 
messages. The Code and the policies 
underpinning it are regularly reviewed by senior 
management in light of changing business and 
regulatory requirements.

50%

50% of INEDs are female.

1 in 6

of the Board is female 

Equality and diversity policy 
As reported last year, at HSS we promote 
equal opportunities and diversity with a view 
to securing sustainable success. Our gender 
diversity on the Board is unchanged from 2018.

Looking ahead
The COVID-19 pandemic that has emerged in 
2020 creates uncertainly in the outlook for HSS 
and the economy as a whole. This uncertainty 
makes governance ever more important 
and in 2020 we will build on the good work 
undertaken in 2019 engaging and supporting 
colleagues and other stakeholders to navigate 
these uncharted waters.

It is our intention to once again hold our AGM 
at the Hilton Garden Inn, Hatton Cross, at 
11.00am on 25 June 2020. We continue to 
carefully monitor government advice on what 
security and other precautions we should take 
due to the COVID-19 virus and will include 
these in our Notice of Meeting. Any further 
special arrangements will be advised via our 
corporate website (www.hsshiregroup.com). 
We also strongly recommend shareholders 
to consider the use of electronic proxy 
voting since currently we do not anticipate 
shareholders being able to attend in person. 

Alan Peterson OBE
Chairman

26 May 2020

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 201946

Board of Directors

Our Board

Alan Peterson OBE
Chairman

Steve Ashmore
Chief Executive Officer

Paul Quested
Chief Financial Officer

Amanda Burton
Senior Non-Executive 
Director

Doug Robertson

Thomas Sweet-Escott

Daniel Joll

Non-Executive Director

Non-Executive Director

Group General Counsel  

& Company Secretary

Tenure on Board
5 years and 2 months

Tenure on Board
2 years and 3 months

Tenure on Board 
3 years and 7 months

Tenure on Board
5 years and 3 months

Tenure on Board

5 years and 3 months

Tenure on Board

5 years and 3 months

Tenure on Board

3 years and 3 months

Independent
No

Independent
No

Independent
No

Committee memberships

Committee memberships

Committee memberships

N

M

Independent
Yes, since appointment  
in January 2015

Committee memberships
R   M   A   N  

Independent

Independent

Yes, since appointment  

No

in January 2015

Independent

No

Committee memberships

Committee memberships

Committee memberships

Secretary for all Committees

A   R   N

External roles
 → Chairman, BBI Diagnostics 
Group Holding Limited
 → Chairman, NSPCC Wales 

Appeal Board

 → Non-Executive Chair  

Veezu Group (from 2020)

 → Honorary Colonel  

Army Cadets, Wales

Past roles (include)
 → Executive Chairman,  

Enterprise Group Holdings
 → Non-Executive Chairman, 
Pattonair Holdings Limited
 → Non-Executive Chairman, 

Azelis Holdings SA
 → Managing Director,  
Rockware Group

 → Chief Executive Officer,  
Meyer International plc
 → 3i’s first Industrialist in 

Residence, 2001 to 2005

Skills and experience
 → M&A 
 → Digital 
 → Strategy 
 → International 
 → Construction services 
 → Supply chain & logistics 
 → Manufacturing 
 → Sales and marketing
 → Housing
 → Infrastructure
 → Chair/Chief Executive Officer
 → Retail
 → Healthcare

External roles
 → None

External roles
 → None

  External roles

 → Non-Executive Director  

External roles

External roles

  External roles

 → Non-Executive Director and 

 → Partner, Exponent Private 

 → None

and Chair of Remuneration 
Committee, Countryside 
Properties plc and  
Connells Ltd

 → Non-Executive Director, 
Skipton Building Society
 → Chair, Battersea Dogs  

and Cats Home

Chair of Audit Committee, 

Equity LLP

Mpac Group plc

 → Serves on the Boards  

 → Non-Executive Director and 

of Photobox Group and 

Chair of Audit Committee, 

Meadow Foods

Zotefoams plc

Past roles
 → Managing Director,  

Brammer UK

 → Managing Director,  

Wolseley UK

 → Various senior management 

positions, Exel

Past roles
 → Global Strategy Director, 
Electrocomponents plc

 → General Manager,  

RS Components UK
 → Planning & Performance 
Management Director, 
European Supply Chain, InBev

 → Trained with Coopers  

& Lybrand

  Past roles

 → Chief Operating Officer,  
Clifford Chance LLP

 → Director, Meyer International plc
 → Senior Independent  

Non-Executive Director, 
Galliford Try plc and  
Monitise plc

 → Non-Executive Director,  
Fresca Group Limited

Past roles

Past roles

  Past roles

 → Finance Director, SIG plc

 → Co-founded Exponent  

 → Finance Director, Umeco plc

Private Equity, 2004

 → Senior Legal Adviser, Sky plc

 → Senior Corporate Lawyer, 

 → Finance Director, Seton House 

 → Various senior management 

Watson, Farley & Williams LLP

Group Limited

positions, 3i Group plc

 → Managing Director, Tesa Group

 → Served on the Boards  

 → Various senior financial and 

of Trainline plc, V. Group  

business positions,  

Williams plc

and Lowell

Skills and experience
 → M&A 
 → Digital 
 → Strategy 
 → International 
 → Construction services 
 → Supply chain & logistics 
 → Manufacturing 
 → Sales and marketing
 → Housing
 → Infrastructure

Skills and experience
 → M&A 
 → Digital 
 → Strategy 
 → International 
 → Supply chain & logistics 
 → Manufacturing 
 → Sales and marketing

  Skills and experience

 → M&A 
 → Strategy 
 → International 
 → Legal
 → Chief Operating Officer
 → Governance
 → Construction services 
 → Housing

Skills and experience

Skills and experience

  Skills and experience

 → M&A 

 → Strategy 

 → International 

 → Chief Financial Officer

 → Construction services 

 → Supply chain & logistics 

 → Manufacturing

 → M&A 

 → Digital

 → Strategy 

 → International

 → Corporate Law

 → Commercial Law

 → M&A 

 → Public Companies  

and Capital Markets

 → Governance

 → International

 → Dispute Resolution

 → Insurance

Corporate GovernanceHSS Hire Group plc  Annual Report and Financial Statements 201947

Committee membership

N   Nomination Committee

A   Audit Committee

R   Remuneration Committee

M    Market Disclosure  

Committee

  Committee Chair

Alan Peterson OBE

Steve Ashmore

Paul Quested

Chairman

Chief Executive Officer

Chief Financial Officer

Amanda Burton

Senior Non-Executive 

Director

Doug Robertson
Non-Executive Director

Thomas Sweet-Escott
Non-Executive Director

Daniel Joll
Group General Counsel  
& Company Secretary

Tenure on Board

5 years and 2 months

Tenure on Board

2 years and 3 months

Tenure on Board 

3 years and 7 months

Tenure on Board

5 years and 3 months

Tenure on Board
5 years and 3 months

Tenure on Board
5 years and 3 months

Tenure on Board
3 years and 3 months

Independent

Independent

Independent

No

Independent

Yes, since appointment  

in January 2015

Committee memberships

Committee memberships

Committee memberships

Committee memberships

No

N

No

M

External roles

External roles

 → Chairman, BBI Diagnostics 

 → None

External roles

 → None

R   M   A   N  

  External roles

 → Non-Executive Director  

and Chair of Remuneration 

Committee, Countryside 

Properties plc and  

Connells Ltd

 → Non-Executive Director, 

Skipton Building Society

 → Chair, Battersea Dogs  

and Cats Home

Independent
Yes, since appointment  
in January 2015

Committee memberships
A   R   N

External roles
 → Non-Executive Director and 
Chair of Audit Committee, 
Mpac Group plc

 → Non-Executive Director and 
Chair of Audit Committee, 
Zotefoams plc

Independent
No

Independent
No

Committee memberships

Committee memberships
Secretary for all Committees

External roles
 → Partner, Exponent Private 

  External roles

 → None

Equity LLP

 → Serves on the Boards  

of Photobox Group and 
Meadow Foods

Past roles (include)

 → Executive Chairman,  

Past roles

Past roles

  Past roles

 → Managing Director,  

 → Global Strategy Director, 

 → Chief Operating Officer,  

Enterprise Group Holdings

Brammer UK

Electrocomponents plc

Clifford Chance LLP

 → Non-Executive Chairman, 

 → Managing Director,  

Pattonair Holdings Limited

Wolseley UK

 → General Manager,  

RS Components UK

 → Non-Executive Chairman, 

 → Various senior management 

 → Planning & Performance 

positions, Exel

Management Director, 

 → Director, Meyer International plc

 → Senior Independent  

Non-Executive Director, 

Galliford Try plc and  

European Supply Chain, InBev

Monitise plc

 → Trained with Coopers  

 → Non-Executive Director,  

& Lybrand

Fresca Group Limited

Past roles
 → Finance Director, SIG plc
 → Finance Director, Umeco plc
 → Finance Director, Seton House 

Group Limited

 → Managing Director, Tesa Group
 → Various senior financial and 

business positions,  
Williams plc

Past roles
 → Co-founded Exponent  
Private Equity, 2004

  Past roles

 → Senior Legal Adviser, Sky plc
 → Senior Corporate Lawyer, 

 → Various senior management 

Watson, Farley & Williams LLP

positions, 3i Group plc
 → Served on the Boards  

of Trainline plc, V. Group  
and Lowell

Skills and experience

Skills and experience

Skills and experience

  Skills and experience

 → M&A 

 → Digital 

 → Strategy 

 → International 

 → Construction services 

 → Supply chain & logistics 

 → Manufacturing 

 → Sales and marketing

 → Housing

 → Infrastructure

 → M&A 

 → Digital 

 → Strategy 

 → International 

 → Manufacturing 

 → Sales and marketing

 → M&A 

 → Strategy 

 → International 

 → Legal

 → Governance

 → Construction services 

 → Housing

 → Supply chain & logistics 

 → Chief Operating Officer

Skills and experience
 → M&A 
 → Strategy 
 → International 
 → Chief Financial Officer
 → Construction services 
 → Supply chain & logistics 
 → Manufacturing

Skills and experience
 → M&A 
 → Digital
 → Strategy 
 → International

  Skills and experience

 → Corporate Law
 → Commercial Law
 → M&A 
 → Public Companies  
and Capital Markets

 → Governance
 → International
 → Dispute Resolution
 → Insurance

Group Holding Limited

 → Chairman, NSPCC Wales 

Appeal Board

 → Non-Executive Chair  

Veezu Group (from 2020)

 → Honorary Colonel  

Army Cadets, Wales

Azelis Holdings SA

 → Managing Director,  

Rockware Group

 → Chief Executive Officer,  

Meyer International plc

 → 3i’s first Industrialist in 

Residence, 2001 to 2005

 → M&A 

 → Digital 

 → Strategy 

 → International 

 → Construction services 

 → Supply chain & logistics 

 → Manufacturing 

 → Sales and marketing

 → Housing

 → Infrastructure

 → Retail

 → Healthcare

 → Chair/Chief Executive Officer

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 201948

Corporate Governance

Compliance with the Corporate Governance Code
The 2018 Code applies to companies with accounting periods beginning 
on or after 1 January 2019. The FY19 accounting period for the 
Company began on 30 December 2018 and therefore this year’s report 
remains under the 2016 Code. The 2016 Code can be found here:

Thomas Sweet-Escott, a Non-Executive Director, is not considered 
to be independent for the purposes of the Code as he represents 
Exponent Private Equity (Exponent) and related investors (the Exponent 
Shareholders), who currently control 50.3% of the Company’s 
issued shares. 

    https://www.frc.org.uk/directors/corporate-governance-and-
stewardship/uk-corporate-governance-code

The Board is committed to high standards of corporate governance and 
as such has complied with the 2016 Code during the FY19 reporting 
year, noting the following:

The Code recommends that at least half the Board of Directors of a UK-
listed company, excluding the Chairman, should comprise Independent 
Non-Executive Directors. Independence is determined by ensuring that, 
apart from receiving their fees for acting as Directors, Non-Executive 
Directors do not have any other material relationship or transactions with 
the Group, its promoters, its management or its subsidiaries, which in the 
judgement of the Board may affect their independence of judgement.

Code Provision B.1.2 provides that a smaller company should have at 
least two Independent Non-Executive Directors. A smaller company is 
one that is below the FTSE 350 throughout the year immediately prior 
to the reporting year, which is the case in respect of the Company. 
Therefore, as at 28 December 2019, the Company is compliant with the 
requirements of the Code in this respect.

On 22 January 2015, the Company, Exponent and the Exponent 
Shareholders entered into a Relationship Agreement which regulates 
the ongoing relationship between them. The principal purpose of this 
agreement is to ensure that the Company and its subsidiaries are 
capable of carrying on their business independently of Exponent and 
the Exponent Shareholders and that any transactions and relationships 
between them are at arm’s length and on normal commercial terms.

Leadership

Key roles and responsibilities

Chairman 
Alan Peterson OBE

Responsible for:
 → ensuring that the conduct of the Group is in accordance with high standards of integrity and probity;

 → the leadership and overall effectiveness in directing the Company, including demonstrating objective 

judgement and promoting a culture of openness and debate;

 → ensuring a clear structure for the operation of the Board and its committees;

 → setting the Board agenda in conjunction with the Company Secretary, Chief Executive Officer and Chief 

Financial Officer;

 → ensuring that the Board receives accurate, relevant and timely information about the Group’s affairs; and

 → ensuring regular engagement with major shareholders.

Chief Executive Officer 
Steve Ashmore

Responsible for:
 → developing the Group’s strategy for consideration and approval by the Board;

Senior Independent  
Non-Executive Director 
Amanda Burton

 → implementing the agreed strategy;

 → day-to-day management of the Group’s operations; and

 → being accountable to, and reporting to, the Board on the performance of the business.

Responsible for:
 → being an alternative contact for shareholders at Board level other than the Chairman;

 → acting as a sounding board for the Chairman;

 → if required, being an intermediary for Non-Executive Directors’ concerns; and

 → reviewing the Chairman’s performance. 

The Senior Independent Non-Executive Director carries out the duties of a Senior Independent Director for the 
purposes of compliance with the 2016 Code.

Board and committee structure

The Board focuses on:
 → leadership;

 → risk assessment and management;

 → strategy;

 → performance; and

 → monitoring safety, values and standards. 

In addition, there is a formal schedule of matters reserved for the Board.

The committees each have full terms of reference which can be found on the Company’s website at 
www.hsshiregroup.com/investor-relations/corporate-governance.

Non-Executive Directors
The number of Non-Executive Directors and their range of skills and experience is kept under review and was 
formally reviewed as part of the Board evaluation (see page 53).

Corporate GovernanceHSS Hire Group plc  Annual Report and Financial Statements 201949

Governance framework

Alan Peterson OBE
Chairman

Role:
 → Ensure effectiveness of the Board.

 → Ensure corporate governance compliance.

 → Ensure effective Board Committee structure.

 → Ensure effective communications.

The Board
Comprises six Directors, of whom 
four are Non-Executive, two of whom, 
Amanda Burton and Doug Robertson, 
are considered independent. The Board 
is supported by the Company Secretary.

Executive management
Chief Executive Officer, Chief Financial 
Officer, Chief Commercial Officer, Group HR 
Director, Managing Director of England and 
Wales, Managing Director of Ireland, Group 
Strategy Director, Group General Counsel & 
Company Secretary.

Company Secretary
Daniel Joll

Role:
 → Lead the Group.

Role:
 → Implement Group strategy.

 → Oversee risk management and 

 → Operational management of the Group.

internal controls.

 → Oversee strategy.

 → Oversee the executive management.

 → Monitor performance.

 → Set values and standards.

Role:
 → Support and advise the Board and 
Committees (in a dual legal and 
company secretarial function).

Audit & Risk Committee
Comprises Independent 
Non-Executive Directors, 
chaired by Doug Robertson, 
supported by the Company 
Secretary.

Remuneration Committee
Comprises Independent 
Non-Executive Directors, 
chaired by Amanda Burton, 
supported by the Company 
Secretary.

Role:
 → Monitor financial reporting

 → Monitor audit

 → Monitor effectiveness of  
risk management and 
internal controls

Role:
 → Determine and review 
appropriate Board and 
senior executive 
remuneration policies  
and structures.

 → Determine appropriate 

remuneration packages  
for Board and senior 
executives.

 → Review workforce 

remuneration and related 
policies, and the alignment 
of incentives and rewards 
with culture.

Nomination Committee
Comprises Non-Executive 
Directors, including two 
Independent Non-Executive 
Directors, chaired by  
Alan Peterson OBE, supported 
by the Company Secretary.

Role:
 → Advise the Board on 

composition, membership 
and succession planning.

 → Advise the Board on Board 
and senior appointments 
(taking into account skills, 
knowledge, experience, 
independence and 
diversity).

Market Disclosure 
Committee
Chaired by Amanda Burton, 
plus the Chief Executive 
Officer, supported by the 
Company Secretary.

Role:
 → Ensure compliance with  

the disclosure requirements 
of the Financial Conduct 
Authority’s Disclosure Rules 
and Transparency Rules.

 → Review any announcement 
proposed to be made by 
the Company other than 
any announcement of a 
routine nature or to be 
considered by the Board.

 → Ensure that procedures  

are in place for employees 
with access to inside 
information.

   Find out more Audit 
Committee Report on 
page 54

   Find out more in the 
Directors’ Remuneration 
Report on page 58

   Find out more in the 
Nomination Committee 
Report on page 53

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 201950

Corporate Governance continued

Attendance at Board and committee meetings of which each Director  
is a member held between 30 December 2018 and 28 December 2019 

Director

Executive Directors

Steve Ashmore

Paul Quested

Non-Executive Directors

Alan Peterson OBE

Amanda Burton

Doug Robertson

Thomas Sweet-Escott

Board  
(of 11)

Audit 
Committee  
(of 7)

Remuneration 
Committee  
(of 4)

Nomination 
Committee  
(of 2)

11

11

11

10

11

11

–

–

–

7

7

–

–

–

–

4

4

–

–

–

2

2

2

–

All the individuals who were Directors as at 28 December 2019 offer themselves for re-election at the next AGM of HSS Hire Group plc to be held at 11.00am on 25 June 2020.

The biographical details of each of the Directors, including details of their other directorships and relevant skills and experience, are on pages 46 and 47 of this Annual Report and are 
also set out in the Notice of AGM.

The Board recommends that shareholders approve the resolutions to be proposed at the AGM relating to the re-election of all of the Directors.

Terms and conditions and time commitments
The Chairman and Non-Executive Directors are all appointed pursuant 
to formal letters of appointment which outline, amongst other details, the 
remuneration and terms of appointment for each Director.

The Chairman and the Non-Executive Directors devote such time to the 
affairs of the Company as required, including attendance at meetings as 
reflected in the above table. 

In order to facilitate proper debate and consideration, all Directors are 
expected to attend Board meetings and such Committee meetings to 
which they are invited in person.

The Executive Directors of the Company may attend certain meetings of 
the committees at the invitation of the Chair of the respective committee. 
These attendances are not recorded in the table set out above. 

Conflicts of interest
Exponent and the Exponent Shareholders currently control 50.3% of the 
Company’s issued shares.

Thomas Sweet-Escott is a partner at Exponent and Alan Peterson OBE 
has a long-standing business relationship with Exponent and is chairman 
and/or a director of BBI Group Holding Limited (and certain of its group 
companies), EAGLE SPV 2 Limited and EAGLE SPV 3 Limited, all of 
which are Exponent portfolio companies. The Group trades on an arm’s 
length basis with certain Exponent portfolio companies.

In the event that HSS’s relationship with any customers or other 
companies where any of the Directors are also appointed as directors 
becomes material by virtue of their trade with the Group or another 
business reason, the relevant Director would be expected to declare 
their connection to the customer/company and the Board would assess 
whether a conflict of interest arises and the appropriate action to be 
taken. There are no current or potential conflicts of interest between any 
duties owed by the Directors or senior management to the Company and 
their private interests or other duties.

Any Director’s conflicts of interest are declared to the Board and 
recorded by the Company Secretary.

Effectiveness
Board composition
The Board and committees are considered to have an appropriate range 
of experience, skills and knowledge to fulfil their duties. Profiles of each of 
the members of the Board are provided on pages 46 and 47.

The four Non-Executive Directors, Alan Peterson OBE, Amanda Burton, 
Doug Robertson and Thomas Sweet-Escott, represent a majority of 
Board members and provide a broad range of skills and experience.

The two Executive Directors, Steve Ashmore and Paul Quested, bring 
a variety of sector experience to the Board. Amanda Burton and 
Doug Robertson are considered independent. They are members of 
the Audit, Remuneration and Nomination Committees of the Board. 
The Market Disclosure and Remuneration Committees are chaired by 
an Independent Non-Executive Director, Amanda Burton. The Audit 
Committee is chaired by an Independent Non-Executive Director, 
Doug Robertson. 

Appointments to the Board
The Nomination Committee, which is composed entirely of Non-
Executive Directors, is responsible for any future appointments to the 
Board. The Nomination Committee is chaired by the Chairman of the 
Board, Alan Peterson OBE. By virtue of the fact that the majority of its 
members are Independent Non-Executive Directors, the Nomination 
Committee is considered independent.

Overview of Board’s work during 2019
The Board met 11 times during 2019, the majority being physical 
meetings and the remainder being telephone conference calls.

Regular agenda items for the Board included, and will include in 2020:

 → health and safety;

 → operational and financial performance;

 → risk management and the risk register;

 → reviewing, setting and approving strategy;

 → colleague/stakeholder/shareholder engagement and Company 

values;

 → finance and banking arrangements;

 → major capital expenditure; and 

 → evaluation of acquisition/disposal opportunities (as applicable).

The Board delegates authority to the following Committees:

 → Audit Committee;

 → Remuneration Committee;

 → Nomination Committee; and

 → Market Disclosure Committee.

Corporate GovernanceHSS Hire Group plc  Annual Report and Financial Statements 201951

Board evaluation
Internal evaluation of the Board and of our sub-committees was carried 
out as detailed on page 53.

Board training
As part of induction, any new Directors receive training from the 
Company’s sponsors/brokers in relation to their responsibilities as a 
Director of a listed company. The Board also receives regular updates on 
legal and regulatory developments through the course of a financial year 
as reflected in the Chairman’s Introduction on page 44. 

Access to information and support
The Board is provided with an agenda and supporting papers and 
documentation ahead of each Board and/or Committee meeting to 
allow them time to read, review and consider the information and 
analysis presented. The Board also receives ad hoc updates on matters 
if required outside of the formal Board meeting timetable. The Board 
has access to the Company Secretary and can request independent 
advice at the Company’s expense where it believes it is appropriate and 
valuable to do so. Senior management is frequently invited to present 
at Board meetings as deemed appropriate, and the Board can access 
such colleagues at any time.

Accountability
Financial and business reporting
The Directors are responsible for preparing the Annual Report and the 
Financial Statements in accordance with applicable law and regulations 
and, as set out in the Directors’ Responsibility Statement (see page 69), 
the Board considers that the Annual Report and Accounts, taken as a 
whole, is fair, balanced and understandable and provides the information 
necessary for shareholders to assess HSS’s position and performance, 
business model and strategy.

Risk management and internal control
The Board has overall responsibility for determining the nature and extent 
of the principal risks it is willing to take to achieve its strategic objectives 
and for establishing and maintaining a sound system of risk management 
and internal control, and then reviewing its effectiveness.

The principal risks and uncertainties facing the Company and how these 
are being managed/mitigated are detailed on pages 26 to 31. 

The Group’s risk management and internal control system is designed to 
manage the risks facing the Group and safeguard its assets. No system 
of internal control can provide absolute assurance against material 
misstatement or loss. The Group’s system is designed to provide the 
Directors with reasonable assurance that issues are identified on a timely 
basis and are dealt with appropriately. 

The Audit Committee (whose composition, remit and report are set 
out on page 49 and pages 54 to 56) assists the Board in reviewing the 
effectiveness of the Group’s risk management and internal controls, 
including financial, operational and compliance controls and risk 
management systems. This is carried out with the assistance of the Chief 
Financial Officer and the Risk and Assurance Director and supported by 
the findings of specific projects/investigations completed by the internal 
audit team, which are presented to the Audit Committee during the 
financial year.

Whistleblowing
The Company has a formal whistleblowing process, whereby any 
colleague may, in complete anonymity, contact certain nominated 
members of senior management to raise any concerns. These concerns 
are then investigated independently and the results shared with the 
whistleblower for further discussion if appropriate/possible. This process 
is communicated to all colleagues at least annually and the policy and 
relevant details are also made available to colleagues on a dedicated 
section of the Group intranet, HSS World.

Whistleblowing notifications are reviewed at least annually by the 
Audit Committee. 

Modern Slavery Act 2015
The Group published its Modern Slavery Act statement for the financial 
year ended 29 December 2018 on its website during the first six months 
of 2019, in accordance with guidelines.

Going concern and long-term viability statement
Note 1(e) to the Financial Statements sets out the basis on which the 
Directors continue to adopt the going concern basis in preparing the 
Annual Report and Accounts.

In summary, taking into account the adequacy of the Group’s debt 
facilities, current and future developments and the principal risks and 
uncertainties (see pages 26 to 31), including considering the uncertainty 
as to the future impact of the COVID-19 pandemic, the Directors 
have a reasonable expectation that the Group and Parent Company 
have adequate resources to continue in operational existence for at 
least 12 months from the approval date of the Consolidated Financial 
Statements. Accordingly they continue to adopt the going concern 
basis in preparing the Financial Statements included within this Annual 
Report, however the existence of a material uncertainty which may cast 
significant doubt on the Group’s ability to continue as a going concern is 
indicated as set out below.

In accordance with Provision C.2.2 of the 2016 Code, the Directors have 
assessed the prospects of the Group over a three-year period, taking 
into account the Group’s current position and principal risks. Based on 
this assessment, and all other matters considered and reviewed at Board 
level during the year, the Directors confirm that they have a reasonable 
expectation that the Group will be able to continue in operation and meet 
its liabilities as they fall due over the period to December 2022.

Whilst the Directors have no reason to believe the Group is not viable 
over a longer period, they have determined that three years is the 
appropriate time over which to provide the viability statement because:

 → it reflects a period over which the Directors can have a reasonable 
view of the future in the context of the market environment in which 
the Group operates; and 

 → it is consistent with the time covered by the Group’s current strategic 

plans and model.

The Group’s annual budgeting and forecasting process involves the 
preparation of an annual budget, and a rolling three-year strategic 
model that also includes planned strategic actions and other specific 
assumptions regarding revenue growth, cost trends and capital 
expenditure across the Group.

Where appropriate, sensitivity analysis is undertaken to test the resilience 
of the Group to various scenarios. Whilst all of the principal risks and 
uncertainties were considered, the impact of COVID-19 was considered 
in greater detail.

The principal effects assessed, together with their impact on the Group’s 
Financial Statements, were therefore:

 → reductions in revenue with the assumptions as set out in the going 
concern statement and the associated impacts on the Group’s 
variable cost base;

 → reductions in revenue from April 2021 to December 2022 of 10% 

below the Group’s current strategic plan; and

 → delays in trade debtor receipts due to customers experiencing liquidity 

challenges, including non-recovery of £10m of current trade receivables.

These downside scenarios were mitigated by the following assumptions:

 → reduced capital expenditure in both 2020 and 2021;
 → overhead reduction;
 → rent payment holidays,
 → extension of payment terms with a number of the Group’s 

stakeholders; and

 → utilisation of tax relief and Government measures as they become 

available.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 201952

Corporate Governance continued

As noted in the Going Concern statement, there are certain forecast 
scenarios which indicate that financial covenants would be breached 
and other scenarios which indicate a breach in covenants together with 
a need for additional liquidity thus indicating the existence of a material 
uncertainty. Based on the support evidenced by the Group’s lenders, 
the Directors reiterate their confirmation that they have a reasonable 
expectation that the Group will be able to continue its operation and 
meet its liabilities over the three year period.

Statement on disclosure of information to the auditor
The Directors who held office as at 26 May 2020 each confirm that:

 → so far as the Director is aware, there is no relevant audit information of 

which the Company’s auditor is unaware; and 

 → he/she has taken all the steps that he/she ought to have taken as a 
Director in order to make himself/herself aware of any relevant audit 
information and to establish that the Company’s auditor is aware of 
that information.

This confirmation is given and should be interpreted in accordance with 
the provisions of Section 418 of the Companies Act 2006.

Remuneration
The Remuneration and Audit Committees are composed exclusively 
of Independent Non-Executive Directors, able to judge and achieve an 
appropriate balance between incentivising Executive Directors and the 
potential impact on the Company’s risk profile.

The Remuneration Committee (whose composition, remit and report are 
set out on page 49 and pages 58 to 65) sets the policy for and terms of 
executive remuneration. 

Relations with shareholders and other capital providers
Shareholder engagement 
The Board remains committed to communicating with shareholders and 
stakeholders in a clear and open manner, and seeks to ensure effective 
engagement through the Company’s website, its public announcements, 
the AGM and other investor relations activities.

In addition to its ongoing reporting obligations, the Company undertakes 
a programme of meetings with existing and/or potential institutional 
investors and equity analysts, led by the Chief Executive Officer and 
Chief Financial Officer. 

These meetings, together with investor feedback collected via our 
brokers, enable the Company to assess prevailing analyst and investor 
sentiment and to obtain external feedback on how the Group’s 
performance and strategy are perceived and considered. 

A summary report on investor interaction and feedback is provided to 
each Board meeting through the year to keep the wider Board informed 
of these activities and findings.

During 2019 there have been over 25 such meetings/presentations, 
including quarterly results presentations and Strategy updates.

As well as such meetings and announcements, teleconference calls are 
held with institutional investors and analysts throughout the year; copies 
of relevant presentation materials are made available on the Company’s 
website to the extent they differ from the latest publicly released 
results presentations.

All Directors are expected to attend the AGM providing shareholders 
with the opportunity to question them about issues relating to the Group, 
either during the meeting or informally afterwards. The Non-Executive 
Directors are available for discussion with shareholders on matters under 
their areas of responsibility either in person at the AGM or at any other 
time via the Company Secretary. Attendance in person at the 2020 AGM 
by shareholders and directors shall be subject to any restrictions around 
COVID-19, details of which shall be included in the Notice of Meeting 
with any further updates to be provided via our corporate website at 
hsshiregroup.com.

The Company reports its financial results to shareholders twice a year, 
with the publication of its Annual and Half-Year Financial Reports. 
Shorter, less detailed trading updates are also provided to the 
market periodically. 

All of the above mentioned reports are made available for download to 
shareholders in the investor relations section of the Company’s website, 
www.hsshiregroup.com/investor-relations.

Annual General Meeting
The Company’s AGM is planned to be held at 11.00am on 25 June 
2020. Details of the resolutions proposed and being voted on are 
provided in the Notice of AGM provided to shareholders and also 
available for download on the Group’s website, www.hsshiregroup.com. 
Shareholders should refer to the Notice of Meeting and any further 
updates provided in the ‘News & Resources’ section at hsshiregroup.
com regarding the 2020 AGM in light of the COVID-19 pandemic, noting 
that it may not be possible for shareholders to attend this year due to 
government restrictions.

Significant shareholders
Based on TR-1 notifications received, the parties who hold 3% or more of the issued share capital of the Company as at 29 April 2020 are as follows: 

Name

Exponent1

Toscafund Asset Management LLP2

Aberdeen Standard Investments

Number of 
ordinary shares 
of 1p

85,681,708

45,812,070 

 13,958,980

 % 
holding

50.34%

26.92%

 8.20%

1  Comprises shareholdings held by Exponent Private Equity Partners GP II, LP (UK) and Exponent Havana Co-Investment GP Limited Partners (UK). 
2  Comprises shareholdings held by the Tosca Mid-Cap fund, the Tosca Opportunity fund and the Micro-Cap Units fund.

Details of Directors’ interests in the Company’s ordinary share capital are provided in the Directors’ Remuneration Report on page 62.

Corporate GovernanceHSS Hire Group plc  Annual Report and Financial Statements 2019Nomination Committee Report

53

activity has increased significantly with over 100 colleagues (from senior 
management through to front-line leaders) participating in tailored 
development programs. Also noted was the increasing profile of 
women at senior levels, with the appointment of Ailsa Webb as Sales 
Director for Scotland and the growth and transformation in rehire being 
led by Dani Hodges, Managing Director, OneCall. The Committee 
noted that the Company continues to face challenges with diversity, 
particularly around gender. Whilst this is seen to be a hire industry issue 
generally, the Committee resolved that through colleague engagement 
and people project activities, the focus will continue to be on attracting 
future colleagues from all backgrounds to the Company.

 → Skills and expertise – the Committee agreed that the Company 

was taking positive steps in identifying where further development or 
additional expertise was required within the business. The Committee 
and the Board have previously noted the need for expertise in the 
Digital field given the significant focus and growth in this area as part 
of the Company’s strategy. FY19 has also seen increased activity in 
training colleagues (as referred to above) as well as the scoring and 
monitoring of colleague performance as part of the development and 
succession planning process. FY20 will see the continuation of these 
activities, as well as exploring additional external resources for 
development and management assessment/training.

 → Colleague engagement – the Committee acknowledged the 
improving colleague engagement scores (see page 40 in the 
Sustainability report for more details) and that a wide range of 
measures had been implemented to drive increased communication 
and engagement, in particular with interaction between senior 
management and colleagues. The Committee noted the importance of 
continuing to build on this progress in FY20, as well as engaging all 
relevant stakeholders.

Board evaluation
The FY19 Board evaluation comprised an internal evaluation of the 
Board using feedback collated from Board members’ responses 
to an evaluation questionnaire. The questionnaire addressed the 
key requirements of the 2016 Code in relation to the Board and its 
sub-committees, including each Committee’s terms of reference, 
composition and frequency of meetings. Additional questions focused 
on leadership, diversity, the relationship between the Executive 
and Non-Executive Directors, the role of the Chairman, workforce 
engagement, issues of material importance concerning the Group and 
information on the Group’s risk management systems. The responses 
to the questionnaire were summarised and shared with the Board and 
discussed as appropriate.

Looking ahead
In 2020, the Committee has scheduled meetings in January and 
November, and any additional meetings will be arranged as required.

Having considered feedback from the Board and colleagues, 
progress made against previous objectives and the introduction 
of the 2018 Code and the Companies (Miscellaneous Reporting) 
Regulations 2018, the Committee considered it appropriate to focus 
on the following action areas during 2020:

Alan Peterson OBE
Committee Chairman

Dear shareholder
On behalf of the Nomination Committee (the Committee), I am pleased to 
present our report for the 2019 financial year. 

Roles and responsibilities
The Committee’s full terms of reference can be found on the Company’s 
website at www.hsshiregroup.com/investor-relations/corporate-
governance. A summary of its key responsibilities include:

 → leading a formal, rigorous and transparent process for Board 
appointments and making recommendations to the Board;

 → reviewing the structure, size and composition of the Board, including 

its skills, knowledge, independence and diversity (including of gender, 
social and ethnic backgrounds, and cognitive and personal strengths) 
and making recommendations to the Board;

 → succession planning, including overseeing the development of a 

diverse pipeline for succession;

 → strategic issues and commercial changes affecting the Group and the 

market in which it operates; and

 → Board and sub-committee performance evaluation.

Our approach
The Committee’s primary purpose is to ensure that the Group has 
the best possible leadership and clear plans for Director and senior 
management succession. Its primary focus is therefore to concentrate 
upon the strength of the Board and the selection of the best candidates 
for posts, based on objective criteria.

Policy on diversity
In performing its activities through the year, the Committee has applied 
the Group’s equality and diversity policy, which it believes is appropriate 
for application at all levels of the business, including Board and senior 
management appointments and succession planning. Further detail on 
the Group’s equality and diversity policy is provided on page 66.

Activities
The Committee had two scheduled meetings in 2019. 

At the meeting held in January 2019, the findings of the internal Board 
evaluation in respect of FY18 were considered and the resulting actions, 
as reported in the 2018 Annual Report, were agreed. Talent development 
and succession planning were also discussed.

 → Specialist expertise – investigate whether deeper specialist 

knowledge and skills are required (either via external consultants 
and meetings/networking sessions or new recruits), particularly in 
the digital landscape.

At the meeting held in September 2019, people and workforce 
engagement were discussed. 

The actions for 2019 agreed by the Committee have been reviewed by 
the Committee and also by the Board, noting in particular as follows:

 → Succession planning – the Committee considered that good 

progress had been made during the year on building, maintaining and 
developing the senior management team, via both external hires and 
developing existing talent. It was encouraging to see that promotions 
accounted for 47% of non-entry-level vacancies filled. With the aim of 
developing current and future leaders, management development 

 → Succession planning – continue to evaluate the progression 
and development of colleagues at all levels and the ability of 
colleagues to progress up to senior management levels. 

 → Colleague and stakeholder engagement – continue to roll out 
innovative methods of engaging with colleagues and stakeholders 
at all levels across the HSS business, including colleagues at 
below Board level presenting to the Board as well as direct and 
less formal interaction.

Alan Peterson OBE

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 201954

Audit Committee Report

Core activities
The Committee met seven times in 2019. All members attended 
these meetings.

The Committee’s core activities during 2019 included, and will include 
in 2020:

 → reviewing and enhancing disclosure in areas of judgement and 

estimates within the notes to the Financial Statements;

 → establishing that the Annual Report, taken as a whole, is fair, 

balanced and understandable via review of the document and 
gaining an understanding as to how it was completed;

 → reviewing internal control systems and policies;

 → regular review of the work and findings of the internal audit function;

 → considering risk management systems;

 → reviewing the risk register; and

 → meeting with the external auditor, agreeing its audit plan and 

assessing its findings.

Ad hoc activities
Specific additional work streams undertaken by the Committee during 
the year included: 

 → assessing the risk and monitoring the implementation of new policies 

and processes related to cyber risk;

 → reviewing the accounting treatment of the disposal by the Group of 
the UK Platforms business in January 2019 (refer to note 28); and

 → monitoring the implementation of key changes to the processes and 

systems that account for fixed assets and leases.

Prior year adjustment
Following the year end, the Committee reviewed the work performed 
by management on a historical issue related to the treatment of cash 
customer deposits that has resulted in a prior year error (refer to note 
1(g)) to ensure that treatment is in line with IAS 8 Accounting Policies, 
Changes in Accounting Estimates and Errors and to satisfy itself that the 
process changes implemented separately will prevent a recurrence.

External financial reporting
The Committee is responsible for monitoring and reviewing the Financial 
Statements and reviewing compliance with legal, regulatory and 
statutory requirements, giving due consideration to the provisions of the 
2016 Code.

The Committee reviewed the annual and interim Financial Statements 
along with trading and market updates released during the year with 
particular focus on the following significant areas:

 → hire stock existence and valuation;

 → carrying value of goodwill and other intangible and tangible assets;

 → revenue recognition – cut-off, sales rebates and credit note 

provisions; 

 → onerous lease provisions;

Doug Robertson
Committee Chairman

Dear shareholder
On behalf of the Audit Committee (the Committee), I am pleased to 
present our report for the 2019 financial year.

The Committee has reviewed the contents of the 2019 Annual Report 
and Accounts and advised the Board that it considers the Report to 
be fair, balanced and understandable and provides the information 
necessary for shareholders to assess the Company’s position and 
performance, business model and strategy.

Roles and responsibilities
The Committee has responsibility for overseeing the financial 
reporting and internal financial and risk management controls of the 
Company, as well as maintaining an appropriate relationship with the 
external auditor and reporting its findings and recommendations to 
the Board.

The Committee’s full terms of reference can be found on the 
Company’s website at www.hsshiregroup.com/investor-relations/
corporate-governance. Its key responsibilities include:

 → receiving and reviewing the Annual Report and Accounts and 
half-year Financial Statements and all related public financial 
announcements, and advising the Board on whether the Annual 
Report and Accounts are fair, balanced and understandable;

 → receiving and reviewing reports from the external auditor;

 → monitoring the external auditor’s effectiveness and independence 
and approving its appointment and its terms of engagement;

 → monitoring the effectiveness of the Group’s risk management 

system;

 → reviewing the effectiveness of the Group’s system of internal 

financial controls and internal control and compliance systems, in 
relation to the financial reporting process (see pages 54 and 56) 
and advising the Board as appropriate; and

 → overseeing the Group’s procedures for detecting fraud and 

 → management assessment of going concern and long-term viability; 

whistleblowing arrangements.

 → exceptional items;

 → new accounting standards; and

 → FRC thematic review of companies’ disclosures relating to the 

impairment of non-financial assets.

These areas are identified as significant due to their complexity, size, 
level of judgement required and/or potential impact on the Financial 
Statements and our strategy.

Corporate GovernanceHSS Hire Group plc  Annual Report and Financial Statements 201955

An overview of each of these areas is set out below:

Hire stock existence and valuation
Rental income earned on materials and equipment held for hire which 
is owned by the Group (hire stock) is a large component of the Group’s 
revenues. As such, the existence of hire stock is important to the ongoing 
ability of the Group to generate revenue from its assets. Certain of the 
Group’s funding arrangements are also linked to specific assets or asset 
classes. The Committee has therefore given careful consideration to 
the controls in place to verify the physical existence and appropriate 
valuation of hire stock together with the processes for verifying the 
reliability of the accounting systems and records, and has concluded that 
appropriate systems are in place.

Carrying value of goodwill and other intangible  
and tangible assets
The carrying value of goodwill, intangible and tangible assets was 
reviewed at the year end. A consistent methodology is applied to each 
of the individual cash generating units, taking account of market outlook, 
risk-adjusted discounted future cash flows, sensitivities and other factors 
which may have a bearing on impairment considerations. As a result of 
this work, the Committee has concluded that no impairment provisions 
are required to goodwill or intangibles and that the impairment provisions 
made related to tangible assets are appropriate. Since the balance sheet 
date, COVID-19 has emerged as a risk, and, as stated in Note 14 to the 
Financial Statements, would adversely impact the headroom on the 
analysis carried out during 2019.

Revenue recognition – cut-off, sales rebates  
and credit note provisions
The Committee examined the procedures and controls in place to 
ensure that the reporting and recognition of revenue, especially for 
open hires over the year end, and also the recognition of any revenue-
related rebate accruals or credit note provisions, is appropriate and 
complete. The Committee also considered the requirements of IFRS 15 
Revenue from contracts with customers as part of its review of revenue 
recognition and the approach to provisioning as part of its assessment of 
the FY19 results. Following these reviews, the Committee has concluded 
that the procedures and controls are adequate.

Onerous lease provisions
The Committee reviewed with management the basis of property-related 
provisions for properties that the Group no longer utilises (being dark 
stores and certain other operational and office locations), including 
the estimates and judgements applied by management in assessing 
the existence and level of provision. The Committee assesses that the 
approach adopted is reasonable.

Going concern
As at 28 December 2019, the Group’s financing arrangements include a 
fully drawn senior finance facility of £182.0m and an undrawn revolving 
credit facility of £23.2m which, when combined with cash, resulted 
in liquidity headroom of £45.9m. Both the senior finance facility and 
revolving credit facility are subject to a net debt financial covenant test 
every quarter. At the financial year end the Group had 30% headroom 
against this covenant.

The Committee had reviewed the Group’s cash flow forecasts, taking 
into account strategic initiatives, and sensitivity analysis based on 
reasonably possible changes in trading performance. The COVID-19 
pandemic means these original forecasts will not be met. Whilst it 
is difficult to fully quantify the impact on financial performance, the 
Committee has reviewed the downside scenarios modelled as set out on 
page 80 and the immediate mitigating actions implemented. 

Under these downside scenarios there are risks that financial covenants 
could be breached unless a waiver agreement is reached with the senior 
finance facility and revolving credit facility lenders within the next twelve 
months, and that additional liquidity could be required, thus indicating the 
existence of a material uncertainty that may cast significant doubt on the 
Group’s ability to continue as a going concern.

The Committee has noted the commitment to the business expressed by 
the Group’s lenders, and the Government measures being put in place to 
support industry through these uncertain times. These reinforce that it is 
appropriate to adopt the going concern assumption in the preparation of 
the accounts.

Exceptional items
The Committee reviewed with management the expenses classified as 
exceptional during the year. Exceptional items included costs related 
to cost reduction projects, an increase overall in the provision for 
onerous leases, accelerated amortisation on debt issue costs following 
repayment of debt, and the impairment by the Group of tangible assets 
in locations which have been closed. The Committee assessed that the 
approach adopted in respect of exceptional items is appropriate.

New accounting standards
IFRS 16 Leases is mandatory for periods beginning on or after 1 January 
2019. During the year, the Committee reviewed the Group’s work with 
third party specialists to develop IFRS 16 policies, along with processes 
and systems to manage their implementation, and agreed that the Group 
would not adopt IFRS 16 Leases early for the year ended 28 December 
2019 as had been planned and was noted in the Annual Report and 
Accounts 2018. The date of initial application will now be for the financial 
year commencing on 29 December 2019. The Committee’s view was 
that taking the time allowed by the standard would give management 
the opportunity to perform a full review of its lease portfolio and more 
accurately assess the impact of IFRS 16 and the required disclosure.

IFRS 16 will have a significant impact on reported results when 
implemented in the 2020 financial year. HSS will adopt the modified 
retrospective approach which means the initial asset being reported at 
the start of the 2020 financial year being restated to equal the liability 
calculated under the standard. Further disclosure of the impact is given 
in note 3 to the Financial Statements. This will be a material change as 
the previous operating lease rentals included in reported EBITDA for the 
2019 and prior years are replaced by depreciation and interest on the 
liability that are reported outside of EBITDA.

FRC thematic review of companies’ disclosures relating  
to the impairment of non-financial assets
The Committee was pleased to note that the Group received from the 
FRC a letter setting out its intent to use certain disclosure examples from 
the 2018 Annual Report and Accounts as examples of good practice in 
its thematic review of companies’ disclosures relating to the impairment 
of non-financial assets.

External auditor
The Committee oversees the Group’s relationship with the external 
auditor (BDO) and formally reviews the relationship, policies and 
procedures to ensure its independence. BDO also reports to the 
Committee on the steps it has taken through the year to safeguard 
its independence and to comply with the relevant professional and 
regulatory requirements. Following the Committee’s involvement in the 
selection of a new partner in charge of the audit, Sophia Michael took on 
this role for the 2019 audit. Sophia replaced Kieran Storan, who had held 
the role for five years, the maximum term for which a partner in charge 
can perform the role.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 201956

Audit Committee Report continued

BDO has been auditor to certain companies within the Group for 16 
years since its appointment in respect of the 2004 year end, with the 
lead audit partner being rotated on a regular basis, most recently in 2019 
as noted above. The last tender for the audit of HSS Hire Service Group 
Limited and its subsidiaries occurred in 2005.

BDO has been auditor to the Public Interest Entity, HSS Hire Group plc, 
for five years, following its incorporation in January 2015. It is the Group’s 
intention to put the audit of the Public Interest Entity out to tender at 
least once every ten years. The Company has therefore complied with 
the relevant provisions of the Competition and Markets Authority Final 
Order on the statutory audit market and the Statutory Auditors and Third 
Country Auditors Regulations 2016 (SI 2016/649) and the transitional 
arrangements therein for the year ended 28 December 2019.

During the year, the Committee has reviewed and agreed the scope 
of BDO’s work, its audit fees and terms of engagement for the half-
year interim results review and full-year FY19 audit. The fees for both 
audit and non-audit services paid to BDO are set out in note 9 to the 
Financial Statements.

The Committee also reviewed the effectiveness of the external 
audit process during the year. This assessment was based on the 
Committee’s interaction with BDO at Committee meetings, during 
separate meetings between the Audit Committee Chair and Audit 
Partner and through feedback from the Group Finance team on its 
interaction with BDO. As a result of this exercise, the Committee has 
satisfied itself that BDO continues to provide an effective external audit 
service to the Company and its subsidiaries and the Committee has 
made a recommendation to the Board that a resolution for the re-
appointment of BDO be proposed at the AGM.

Non-audit work and independence
The Committee maintains a policy for non-audit services provided by 
the Group’s external auditor which segregates services into Permitted 
Engagements, Excluded Engagements and Potential Engagements. 
The policy is available on the Group’s website at www.hsshiregroup.com/
investor-relations/corporate-governance. The policy is designed to 
ensure that in the event the Group’s external auditor is engaged to 
provide non-audit services the provision of those services does not 
impair, nor can it be seen to impair, the external auditor’s independence 
and objectivity. 

During 2019, BDO provided non-audit-related services to the Group; 
principally these relate to the review of historic tax returns, provided 
to the Group’s Irish branch. Notwithstanding this, the Committee 
concluded that the independence of the external auditor has not been 
compromised in any way.

Risk management and internal controls
An overview of the Company’s approach to risk, risk management and 
internal controls through 2019, together with a summary of the principal 
risks facing the Group, is provided on pages 26 to 31.

During 2019, the Committee reviewed the overall risk management 
and internal control framework, the work and role of the internal audit 
team and the underlying process for capturing and reporting risk and 
control data. This assessment was assisted through the provision of 
various documents through the year by the Chief Financial Officer, Risk 
and Assurance Director and other senior personnel in the head office 
functions. These documents include but were not limited to: quarterly 
risk management summary documents, which assess any changes in 
risk profiles, descriptions and ratings through the year; and quarterly 
summaries of work completed and work planned by the internal audit 
team, assessing both areas of risk and the existing controls in place. 
In addition, as it does periodically, the Committee has initiated a review of 
the internal audit function to ensure that it continues to operate effectively 
as the HSS business and wider environment continues to develop.

There was specific focus in the year on two risks; cyber risk and Brexit. 
A review of the internal audit and IT work assessing cyber risk and 
the Group’s approach to managing this (which included reviewing 
assessments by third party specialists) was undertaken. In addition, 
the Committee built on the work carried out during 2018 to review 
the Group’s ongoing assessment of the risk associated with Brexit 
and the resultant mitigating actions. It remains an ongoing agenda 
item to monitor the evolution of this risk and the implementation of 
management’s actions.

As a result of this review, and the work streams undertaken through the 
year, the Committee has satisfied itself that the Group has an appropriate 
risk management and internal control framework in place. This work will 
continue in 2020.

Financial reporting and preparation of accounts
The main features of the Group’s risk management and internal controls 
in respect of financial reporting and the preparation of accounts are:

 → a comprehensive annual business planning and budgeting process, 
subject to Board approval, through which risks are identified and 
considered;

 → a single financial reporting system within which actual and forecast 

results are compared with approved budgets on a monthly basis and 
reviewed by the Board;

 → Group accounting policies, which are regularly reviewed and reported 

against at Audit Committee; and

 → an investment evaluation process to ensure capital expenditure is 

properly approved.

Whistleblowing
The Committee believes that appropriate arrangements and policies 
are in place to facilitate the proportionate and independent investigation 
of, and implementation of, appropriate follow-up action in relation to 
confidential concerns raised by staff via the whistleblowing process 
(see page 51). The Committee reviewed the steps taken to heighten 
awareness of the policy and process across the business and conducted 
a review of the Group’s whistleblowing register.

Meeting schedule
The Committee meets at least three times a year at appropriate times 
in the financial reporting and audit cycle. Additional meetings can be 
scheduled where deemed necessary by the Chairman. The external 
auditor, Chief Financial Officer and Risk and Assurance Director are 
normally invited to attend a number of these meetings. Other members 
of the senior management team attend as invited and as appropriate to 
the content matter being discussed.

Doug Robertson
Committee Chairman

Corporate GovernanceHSS Hire Group plc  Annual Report and Financial Statements 2019Remuneration at a Glance

57

Remuneration at a glance

We provide market competitive remuneration which is aligned with the Company’s purpose, values and culture, and is simple and transparent. 

Summary of our current Policy and remuneration structure 

Group performance in FY19
See Strategic Report for further details

Component

Key features

Base salary  
and benefits

 → Attract and retain Executives of a suitable 

calibre

The Group delivered another year of significant progress against a 
broad range of KPIs that are linked to remuneration:

 → Record performance in terms of Adjusted EBITDA at £63.9m 

   Read more on page 60

(2018: £60.0m)

Annual bonus

 → Maximum opportunity of 100% of salary

10%

20%

 → Linked to key financial and strategic KPIs

 → Any bonus earned in excess of 50% of 
maximum is deferred into shares over a 
two-year period

50%

20%

   Read more on page 60

•  Adjusted EBITDA
•  Core Hire Rental 

Revenue

•  Net Leverage Ratio
•  Reduction in RIDDORs

LTIP

 → Maximum opportunity of 125% of salary (set 

Shareholding  
guidelines

at 100% of salary for FY19)

 → Focus on long-term profitability and growth 

and ongoing drive for capital and 
operational efficiency

 → Five-year life span (three-year performance 

period plus two-year holding period)

   Read more on page 61

 → Chief Executive: 200% of salary guideline 
(actual holding of 34% of salary as at 28 
December 2019)

 → Chief Financial Officer: 125% of salary 

guideline (actual holding of 7% of salary as 
at 28 December 2019)

 → Post-employment: unvested DBP awards 
ordinarily vest at the normal vesting date 
(following vesting period) and unvested/
vested LTIP awards ordinarily released at the 
normal release date (following holding period) 

   Read more on page 62

 → Strong link between performance and reward

 → Supports long-term stewardship

 → Takes into account risk management

Strong Policy support from shareholders 

 → Rental and related revenues grew by 1.3% to £229.0m 

(2018: £226.0M)

 → Significant reduction in leverage (total operations) at 2.8x 

(2018: 3.3x)

 → RIDDORs reduced by 45% to 11 occurrences (2018: 20)

 → 70% growth in Adjusted diluted EPS – earnings of 2.31p per share 

(2018: earnings of 1.36p per share)

 → Step-change in ROCE to 20.8% from 16.7% in 2018

Reward linked to performance
Annual bonus earned by Executive Directors

Measure

Weighting

Target

Actual

Bonus 
earned 
(% salary)

Adjusted EBITDA

50%

£67m

£63.9m

13%

Core Hire Rental 
Revenue 

Net Leverage Ratio

Reduction in RIDDORs

Total

20% £172.9m £168.5m

20%

10%

100%

2.90x

2.81x

18

11

0%

13%

10%

36%

No LTIP award was capable of vesting in respect of FY19.

Wider colleague considerations

The Committee considers pay policies and practices for colleagues 
across the Group when making remuneration decisions for 
Executive Directors.

 → 2.2% average increase to base salaries across the Group effective 
from 1 July 2019 (Executive Directors elected not to receive an 
increase)

 → Shareholders voted 99.98% in favour of our current Policy at the 

 → 52% of colleagues received a bonus in respect of FY20

2019 AGM

 → Our current Policy can be reviewed in the FY18 Annual Report 
available at www.hsshiregroup.com/investor-relations/ financial-
results

 → Amendments are proposed to our current Policy as set out in this 

report (see LTIP)

 → The Sharesave Scheme came to an end on 31st December 2019 

and there are currently no plans to replace

 → Chief Executive Pay ratio of 27:1 (against median colleague pay)

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 2019 
58

Directors’ Remuneration Report

How we link executive remuneration to our strategy
We take a disciplined approach to executive remuneration, ensuring 
that we incentivise and reward the right behaviours to support 
the overall strategy of the Group. Our executive remuneration 
arrangements are designed to support the Company’s strategic 
priorities and have been developed based on the following 
key principles:

 → Aligned to the Company’s purpose, values and culture, and 

clearly linked to the Company’s long-term strategy.

 → Simple and transparent for key stakeholders and take into 

account remuneration and related policies for the wider workforce. 

 → Predictability on the potential values that may be earned 
through the remuneration arrangements in the Policy.

 → Stewardship to encourage long-term shareholding by Executive 
Directors that promotes sustainable success. Executive Directors 
are subject to within-employment and post-employment 
shareholding requirements.

 → Risk management to promote long-term sustainable 

performance through sufficiently stretching performance targets, 
while ensuring that the incentive framework does not encourage 
Executive Directors to operate outside of the Company’s risk 
appetite. Malus and clawback provisions apply to annual bonus 
and LTIP awards and the Committee has the means to apply 
discretion and judgement to vesting outcomes.

 → Proportionality and fairness of total remuneration delivered 
should fairly reflect Company and individual performance.

We believe that colleague engagement is key to our success and we 
have continued to build on our colleague voice and feedback channels 
to ensure wider workforce remuneration is considered when determining 
executive pay. The colleague engagement framework is outlined on 
page 39. We have a variety of colleague feedback channels including 
regular regional Simply Safety forums that shine a light on any issues, 
including pay and benefits, and capture potential areas for improvement. 
In addition, we conduct an annual colleague engagement survey and 
hold benefits roadshows, with colleague feedback having informed 
a significant increase to our benefits offering. This has resulted in an 
improved uptake from colleagues in many areas. All such developments 
are captured in a colleague dashboard that provides key information on 
workforce demographics and wider workforce pay and reward and is 
reviewed by the Committee at least twice yearly. 

Amanda Burton 
Chair of the Remuneration Committee

“  FY19 saw continued profit and 

returns progression, however 
COVID-19 means reward has been 
reconsidered in early 2020.”

Dear shareholder
I am pleased to present, on behalf of the Board, our Directors’ 
Remuneration Report in respect of the year ended 28 December 2019. 

The Group’s Directors’ Remuneration Policy (the ‘Policy’) was approved 
at the 2019 AGM with a vote in favour of 99.98% and can be reviewed 
in the FY18 Annual Report available at www.hsshiregroup.com/investor-
relations/financial-results.

As noted below, shareholder approval will be sought at the 2020 AGM for 
an amendment to the Policy (and associated amendment to the rules of 
the Company’s LTIP) to permit the grant of Restricted Stock awards.

The Annual Report on Remuneration, which provides details of the 
remuneration earned by Directors in FY19 and how we intend to apply 
the Policy in FY20, is available on page 60. At the 2020 AGM, to be held 
on 25 June 2020, the Annual Report on Remuneration will be subject to 
an advisory vote, and separate shareholder approval will be sought for 
the amendment to the Policy and LTIP rules in connection with the award 
of Restricted Stock.

The Committee’s terms of reference can be found on the Company’s 
website at www.hsshiregroup.com/investor-relations/corporate-
governance. 

Corporate GovernanceHSS Hire Group plc  Annual Report and Financial Statements 201959

LTIP
Given the current impact of COVID-19 on the economy and markets, the 
Committee delayed the grant of LTIP awards. To remove the challenge 
of setting long term targets in an uncertain and volatile market the 
Committee has decided to award Restricted Stock instead of LTIPs 
in 2020. This recognises the need to reward long term value creation 
through and beyond this very challenging period requiring significant 
leadership and resilience. Accordingly we are proposing an amendment 
to our LTIP rules and Remuneration Policy at the 2020 AGM to facilitate 
the grant of Restricted Stock. In line with investor guidelines, the 
maximum Restricted Stock award will not exceed half the LTIP quantum 
that would otherwise have been granted. The Restricted Stock awards 
will continue to be subject to a three year vesting period and a two year 
holding period for Executive Directors.

Under the annual bonus plan and LTIP, the Committee has discretion 
to amend the pay-out should the amount vesting not reflect the 
Committee’s assessment of overall business performance over the 
performance or vesting period.

Conclusion
The Committee and I believe that ongoing dialogue with our major 
shareholders is of key importance. Should you have any queries in 
relation to this Report, please contact me or the Company Secretary.

I trust that you will support the resolutions to be proposed at the 2020 
AGM in relation to the Directors’ Remuneration Report and the proposed 
amendments to the Remuneration Policy and LTIP rules.

Amanda Burton 
Chair of the Remuneration Committee

26 May 2020

Chief Executive pay ratio
Although we are not required to disclose the ratio of our Chief Executive’s 
pay to that of the wider workforce in respect of FY19, we have done 
so voluntarily in the interests of transparency and best practice; the 
information is included on page 64.

FY19 performance and variable pay outcome
The FY19 annual bonus was subject to Adjusted EBITDA (50% of 
the overall opportunity), core hire rental revenue growth (20% of the 
overall opportunity), Net Leverage Ratio (Net Debt/Adjusted EBITDA) 
performance (20% of the overall opportunity) and a reduction in 
RIDDORs (10% of the overall opportunity). Reflecting the performance 
against the measures, as discussed on page 61, the Executive Directors 
earned bonuses of 36% of salary for FY19. The Committee reviewed 
performance against these performance measures, considered the 
underlying performance of the Group during the performance period and 
concluded the overall bonus outcomes to be appropriate. The payment 
of bonuses has been delayed to support the Group’s cash-flow position 
over the near future in light of COVID-19.

There were no long-term incentive awards which were capable of vesting 
in respect of performance ending during FY19. 

The Executive Directors elected not to receive a salary increase during 
FY19. The average salary increase awarded to colleagues across the 
Group was 2.2%.

Reward for FY20
A summary of the application of the Policy in FY20 is set out below and 
more information is provided on page 64.

Executive Director salaries
Given the impact that COVID-19 is having on the business, in FY20 there 
will be no pay increases in the year and the Board has agreed to forego 
salaries and fees for three months. 

Annual bonus
No changes are proposed to the maximum opportunity or structure 
of the annual bonus. The overall bonus opportunity will remain at 
100% of salary. The annual bonus will be subject to Adjusted EBITDA 
performance (50% of overall opportunity), core hire rental revenue 
growth (20% of the overall opportunity), Net Leverage Ratio (20% of the 
overall opportunity), and a reduction in RIDDORs (10% of the overall 
opportunity). The Committee considers that these measures are aligned 
with the key areas of focus for the senior team over the next 12 months. 

Any annual bonus award earned in excess of 50% of the maximum 
award will ordinarily be deferred into shares over a two-year period. 
Deferred shares are not subject to any additional performance measures.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 201960

Directors’ Remuneration Report continued

Annual Report on Remuneration

The following section provides detail in respect of remuneration paid to Directors during the year in line with the Policy approved by shareholders at 
the FY19 AGM. 

Single figure table
The following table sets out total remuneration for each Director in respect of FY19 and FY18: 

Salary and fees
£000

Benefits
£000

Annual bonus
£000

LTIP2
£000

Pension
£000

Total remuneration
£000

FY19

FY18

FY19

FY18

FY19

FY18

FY19

FY18

FY19

FY18

FY19

FY18

Executive Directors

Steve Ashmore

Paul Quested

Non-Executive Directors

Alan Peterson OBE

Amanda Burton

Douglas Robertson

Thomas Sweet-Escott1

Total (Executive and 
Non-Executive Directors)

368

265

363

262

150

150

50

50

40

50

50

40

20

17

–

–

–

–

20

17

–

–

–

–

132

95

263

190

–

–

–

–

–

–

–

–

923

915

37

37

227

453 

–

–

–

–

–

–

–

1

1

–

–

–

–

2

31

24

–

–

–

–

31

24

–

–

–

–

551

401

678

494

150

150

50

50

40

50

50

40

55

55

1,242

1,462

1  Thomas Sweet-Escott’s fee is paid directly to Exponent.
2  No LTIP award was capable of vesting in respect of the performance period ending during FY19.

The figures in the table above are derived from the following:

Salary and fees

The amount of salary/fees received in the year.

Benefits

The taxable value of benefits received in the year. These are principally medical insurance, company car or car allowance.

Annual bonus

The annual bonus is the cash value of bonus earned in respect of the year and includes amounts deferred into shares. 

LTIP

Pension

The LTIP values represent amounts earned in respect of the year, i.e. schemes that have vested during the year.

The pension figure represents the Company’s contributions to the defined contribution scheme and any cash payment in 
lieu of pension contributions made in the year. 

Additional disclosures in respect of the single figure table
Base salary
Details of annual base salaries for Executive Directors for FY19 and FY18 are set out below.

Executive Directors

Steve Ashmore

Paul Quested

Base salary at 
28 December 
2019 
£000

Base salary at  
29 December 
2018 
£000

367.5

265.0

367.5

265.0

FY19 annual bonus 
The maximum annual bonus opportunity for FY19 was maintained at 100% of salary. The bonus was set subject to stretching performance 
measures based on Adjusted EBITDA performance (50% of the overall opportunity), core hire rental revenue growth (20% of the overall opportunity), 
Net Leverage Ratio (Net Debt/Adjusted EBITDA) (20% of the overall opportunity) and a reduction in RIDDORs (10% of the overall opportunity). 
These bonus measures reflect the KPIs of the business and support the strategy of growth, profit improvement and balance sheet strength. 

Any annual bonus award earned in excess of 50% of the maximum opportunity is deferred into shares over a two-year period. Deferred shares are 
not subject to any additional performance measures.

The following table sets out the bonuses earned by the Executive Directors for FY19 and how this reflects performance for the year. 

Corporate GovernanceHSS Hire Group plc  Annual Report and Financial Statements 201961

Performance measure

Adjusted EBITDA

Core hire rental revenue growth

Net Leverage Ratio (Net Debt/Adjusted EBITDA)

Reduction in RIDDORs

Total

Proportion paid in cash

Proportion to be deferred into shares over a two-year period

Proportion  
of bonus 
determined  
by measure

50%

20%

20%

10%

100%

Threshold 
performance 
(payout £133k)

Target 
performance
(payout £265k)

 Maximum 
performance
(payout £530k)

Actual 
performance

Bonus earned 
(% of salary)

£63.9m

£176.8m

3.0x

19

£67.0m

£172.9m

2.90x

18

£70.0m

£176.9m

2.63x 

17

£63.9m

£168.5m

2.81x 

11

13%

0%

13%

10%

36%

100%

0%

The Committee reviewed performance against these performance measures and considered the underlying performance of the Group during the 
performance period and concluded the overall bonus outcomes to be appropriate.

The payment of bonuses has been delayed to support the Group’s cash-flow position over the near future in light of COVID-19.

Long-term incentives granted during FY19 
Details of the awards granted to Executive Directors on 4 June 2019 are set out below.

Steve Ashmore

Paul Quested

Type of award

Number  
of shares

Face value 
at grant1

% of award 
vesting at 
threshold

Performance 
period

LTIP

1,020,833

£367,500

25% FY19 to FY21

100% of salary

LTIP

736,111

£265,000

25% FY19 to FY21

100% of salary

1  The face value of the award is calculated by multiplying the number of shares over which the award was granted by 36p, the average closing share price for each 

of the five business days prior to the date of grant.

A summary of the performance conditions for these awards is set out below.

Each award is subject to a performance condition based on the Company’s earnings per share as at the end of FY21 (as regards 75% of the award) 
and subject to a return on capital employed performance condition (as regards 25% of the award).

Adjusted EPS element (75% of award)

ROCE element (25% of award)1

Threshold

Target

Maximum

Vesting 
percentage

4.0 pence

5.4 pence

9.0 pence

25.0%

50.0%

Threshold

Target

100.0%

Maximum

Vesting 
percentage

25.0%

50.0%

100.0%

20.0%

22.5%

25.0%

Straight-line vesting between points

Straight-line vesting between points 

1  The ROCE targets were provisionally disclosed within the FY19 Directors’ Remuneration Report as 20%, 22.4% and 24% for threshold, target and maximum 
performance respectively. Prior to grant, the Committee agreed to increase the targets to 22.5% and 25% for target and maximum performance respectively.

The Committee has discretion to amend the pay-out should any formulaic output not reflect the Committee’s assessment of overall business 
performance over the performance period.

Deferred Bonus Plan (DBP) incentives granted during FY19
On 16 April 2019, nil-cost options were awarded to Executive Directors in accordance with the Company’s 2015 DBP and relating to the 2018 annual 
bonus. Details of the awards are set out below.

Steve Ashmore

Paul Quested

Type  
of award

Number  
of shares 

Face value 
at grant1

DBP

203,708

£79,650

22% of salary

DBP

147,007

£57,480

22% of salary

1  The face value of the award is calculated by multiplying the number of shares over which the award was granted by 39.1p, the average closing share price for each 

of the five business days prior to the date of grant.

Deferred shares are not subject to any additional performance measures after the application of the performance measures, which determined the 
amount of the annual bonus award earned. Awards will vest two years from the date of grant.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 201962

Directors’ Remuneration Report continued

Payments made to former Directors and payments for loss of office during the year
There were no payments made to former Directors and no payments made for loss of office during the year.

Directors’ share interests
The Committee has adopted a shareholding guideline for Executive Directors in accordance with which the Chief Executive is required to build up 
and maintain a shareholding in the Company equivalent in value to at least 200% of annual salary, and other Executive Directors are required to build 
up and maintain a shareholding in the Company equivalent in value to at least 125% of annual salary. Since joining the Group in May 2017, the Chief 
Executive has built his shareholding in the Company from 0% to 34% of annual salary and under the guidelines has until 31 May 2022 to build his 
shareholding to 125% of his annual salary (and to 200% of his annual salary as soon as possible following 31 May 2022). Since joining the Group in 
August 2016, the Chief Financial Officer has built his shareholding in the Company from 0% to 7% of annual salary and under the guidelines has until 
21 August 2021 to build his shareholding to 125% of his annual salary. 

The interests of the Directors and their connected persons in the Company’s ordinary shares as at 28 December 2019 were as follows: 

Executive Directors

Steve Ashmore

Type

Shares

FY17 LTIP (market value share options)1 4

FY18 LTIP (market value share options)2 4

FY18 CSOP options3 4

FY19 DBP (nil-cost share options)5

FY19 LTIP (nil-cost share options)5

–

–

–

–

–

Paul Quested

Shares

47,000

–

FY17 LTIP (market value share options)1 4

FY18 LTIP (market value share options)2 4

FY18 CSOP options3 4

FY19 DBP (nil-cost share options)5

FY19 LTIP (nil-cost share options)6

Non-Executive Directors

Alan Peterson OBE

Amanda Burton

Douglas Robertson

Shares

Shares

Shares

–

–

–

–

–

937,217

35,714

9,523

Unvested and 
subject to 
performance 
conditions

Unvested and 
not subject to 
performance 
conditions

Total as at 
28 December 
2019

Owned  
outright

313,479

–

–

203,708

2,849,708

5,415,255

84,745

1,020,833

1,404,094

3,165,255

84,745

–

147,007

736,111

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

313,479

2,849,708

5,415,255

84,745

203,708

1,020,833

47,000

1,404,094

3,165,255

84,745

147,007

736,111

937,217

35,714

9,523

1  FY17 LTIP awards granted at an exercise price of 57p will vest subject to an EPS performance measure over a four-year period ending with FY20.
2  FY18 LTIP awards granted at an exercise price of 30p will vest subject to a share price performance measure as set out above.
3  FY18 CSOP options granted at an exercise price of 35.4p per share will vest subject to a share price performance measure as set out above.
4  As discussed on page 64 of the FY18 Directors’ Remuneration Report, the FY18 LTIP and FY18 CSOP awards may only be exercised if the FY17 LTIP awards have 
lapsed in full or have been irrevocably released prior to their exercise. The FY18 LTIP and FY18 CSOP awards will lapse in full should the FY17 LTIP awards vest.

5  FY19 DBP awards granted during the year are discussed on page 61.
6  The performance conditions applying the FY19 LTIP awards are set out on page 61.

As at 26 May 2020, the Company has not been advised of any changes to the interests of the Directors and their connected persons as set out in 
this table. 

Thomas Sweet-Escott holds no direct interest in the Company’s ordinary shares. However, he has an indirect interest in the Company’s ordinary 
shares as a result of his interest in Exponent.

The disclosures on Directors’ remuneration set out on pages 58 to 62 have been audited as required by the Companies Act 2006.

Corporate GovernanceHSS Hire Group plc  Annual Report and Financial Statements 201963

Performance graph and historical Chief Executive remuneration outcomes
The graph below shows the total shareholder return (TSR) performance for the Company’s shares in comparison with the FTSE SmallCap Index 
for the period from 9 February 2015 to 28 December 2019. The Company has historically been a constituent of this Index and as such it has been 
selected as an appropriate comparator group. For the purposes of the graph, TSR has been calculated as the percentage change during the period 
in the market price of the shares, assuming that dividends are reinvested. The graph shows the value, by 28 December 2019, of £100 invested in the 
Group over the period compared with £100 invested in the FTSE SmallCap Index.

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120

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Feb 15

  HSS

Jun 15

Oct 15

Feb 16

Jun 16

Oct 16

Feb 17

Jun 17

Oct 17

Feb 18

Jun 18

Oct 18

Feb 19

Jun 19

Oct 19

  FTSE SmallCap

The table below shows details of the total remuneration, annual bonus and LTIP vesting (as a percentage of the maximum opportunity) for the Chief 
Executive for FY15 to FY19. 

Chief Executive 

FY15/Chris Davies2

FY15/John Gill3

FY16/John Gill3

FY17/John Gill3

FY17/Steve Ashmore4

FY18/Steve Ashmore4

FY19/Steve Ashmore4

Total 
remuneration 
£000

Annual bonus 
as a %  
of maximum 
opportunity

LTIP  
as a %  
of maximum
opportunity1

297

90

381

148

240

678

551

–

7.1%

–

–

–

71.9%

 36%

N/A

N/A

N/A

N/A

N/A

0%

N/A

1  There were no LTIPs capable of vesting in respect of performance periods ended in FY15, FY16, FY17 and FY19.
2  The table shows the remuneration for Chris Davies in the period from the start of FY15 until he resigned as a Director with effect from 25 September 2015.
3  The table shows the remuneration for John Gill in the period from the date of his appointment as Chief Executive with effect from 25 September 2015 until he 

resigned as a Director with effect from 23 May 2017.

4  The table shows the remuneration for Steve Ashmore in the period from the date of his appointment as Chief Executive with effect from 1 June 2017 until the end 

of FY19.

Change in Chief Executive element of pay in relation to all employees
The table below sets out, in relation to salary, taxable benefits and annual bonus, the percentage change in pay for Steve Ashmore and the average 
percentage change for the wider workforce. For these purposes, the wider workforce includes all Group employees who were continuously employed 
by the Group during FY19 and FY18 but excludes Executive and Non-Executive Directors.

Chief Executive element of pay in relation to all employees’ pay 

Salary

Benefits2

Annual bonus

Chief Executive

0%

0%

-50%

Wider 
workforce

2.2%1

0%

0%

1  The wider workforce received a 2.2% pay increase in addition to increases implemented where team members were promoted, took on additional responsibilities 

or received a rise in line with National Minimum Wage legislation. 

2  Taxable value of benefits received in the year comprising medical insurance and company car or car allowance.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 2019 
 
 
 
 
64

Directors’ Remuneration Report continued

Chief Executive pay in relation to all employees
The Group is required to disclose its Chief Executive pay ratio from FY20. However, in line with best practice, the Committee has decided to also 
disclose the Group’s Chief Executive pay ratio for FY19.

The table below sets out the Chief Executive’s total remuneration as a ratio against the full-time equivalent remuneration of the 25th, 50th and 75th 
percentile UK employees.

Year

FY19

Method

Option B

25th percentile 
pay ratio

50th percentile 
pay ratio

75th percentile 
pay ratio

28: 1

27: 1

20: 1

Option B methodology (i.e. using the hourly rate data from the most recent gender pay gap reporting) was selected on the basis that it is an 
efficient and robust approach, given the complexity of our payrolls. The calculations for the relevant representative employees were performed 
as at 28 December 2019. Sensitivity analysis was performed around the 25th, 50th and 75th percentile employees to ensure that they were 
reasonably representative.

A substantial proportion of the Chief Executive’s total remuneration is performance-related and delivered in shares. The ratios will therefore depend 
significantly on the Chief Executive’s annual bonus and long term incentive outcomes, and may fluctuate year on year. 

The Board believes that the median pay ratio is consistent with the pay, reward and progression policies for the UK employee population.

Total pay and benefits used to calculate the ratios
The table below shows the UK employee percentile pay and benefits used to determine the above pay ratios and the salary component for each 
figure. The Chief Executive remuneration is the single total figure remuneration for the year ended 28 December 2019 as disclosed on page 60. 

£

Total pay and benefits

Salary component

Chief Executive

25th percentile

Median

75th percentile

550,863

367,500

19,673

19,287

20,444

20,043

28,000

28,000

The total full-time equivalent pay and benefits for the relevant employees has been calculated based on the amount paid or receivable in respect 
of the financial year. The UK employee percentile pay and benefits has been calculated on the same basis as required for the Chief Executive’s 
remuneration for single total figure purposes. For pension-related benefits, employer pension costs have been estimated using the employer 
contribution rates applicable to the member’s pension scheme.

Spend on pay and distributions to shareholders
The following table sets out the overall expenditure on pay (as a whole across the organisation) and the amount of distributions to shareholders in the 
form of dividends and share buybacks in respect of FY18 and FY19. 

£000 

Dividends and share buy backs

Overall total expenditure on pay

Year ended  
28 December 
2019

Year ended  
29 December 
2018

(nil)

(nil)

88,998

94,358

Percentage 
change

N/A

(5.7)%

Implementation of the Policy for FY20
Information on how the Company intends to implement the Policy for FY20 is set out below.

Salary/fees and benefits
Given the impact that COVID-19 is having on the business, in FY20 there will be no pay increases in the year and the Board has agreed to forego 
salaries and fees for three months. 

Annual bonus
The maximum annual bonus opportunity for FY20 will remain at 100% of salary. The FY19 bonus structure will largely be maintained and the bonus 
will be subject to stretching performance measures based on Adjusted EBITDA performance (50% of the overall opportunity), core hire rental revenue 
growth (20% of the overall opportunity), Net Leverage Ratio (Net Debt/Adjusted EBITDA) (20% of the overall opportunity) and a reduction in RIDDORs 
(10% of the overall opportunity).

The Committee considers that the performance targets should remain confidential to the Company as they give our competitors an insight into our 
plans and expectations. However, each of the targets (which have been set by reference to the FY20 budget and require outperformance of the 
budget for the maximum bonus to be earned) will be fully disclosed in the FY20 Directors’ Remuneration Report on the same basis as the FY19 
disclosure set out on page 61. 

The Committee has discretion to amend the pay-out should any formulaic output not reflect the Committee’s assessment of overall business 
performance over the performance period.

Any annual bonus award earned in excess of 50% of the maximum opportunity will ordinarily be deferred into shares over a two-year period. 
Deferred shares are not subject to any additional performance measures.

Corporate GovernanceHSS Hire Group plc  Annual Report and Financial Statements 201965

LTIP
Given the current impact of COVID-19 on the economy and markets, the Committee delayed the grant of LTIP awards. As set out in the Committee 
Chair statement on page 59, we are proposing an amendment to our LTIP rules and Remuneration Policy at the 2020 AGM to facilitate the grant of 
Restricted Stock. The maximum Restricted Stock award for FY20 will not exceed 62.5% of salary for each of the Executive Directors. The Restricted 
Share awards will be subject to a three year vesting period and a two year holding period. The Committee has discretion to amend the pay-out should 
the amount vesting not reflect the Committee’s assessment of overall business performance over the vesting period.

Statement of voting at last AGM and general meeting
The following table sets out actual voting in respect of the resolutions to approve the Policy and Annual Report on Remuneration at the Company’s 
FY19 AGM.

Resolution

Policy (FY19 AGM)

Annual Report on Remuneration (FY19 AGM)

Amendments to the LTIP and DBP

Votes for

% of vote

Votes against

% of vote

Votes withheld

132,930,615

132,930,615

132,928,165

99.98

99.98

99.98

21,900

21,900

23,039

0.02

0.02

0.02

3,498

3,498

4,809

Service contracts
Executive Directors’ service contracts are on a rolling basis and may be terminated on 12 months’ notice by the Company or the Executive. 
Service contracts for new Executive Directors will not exceed 12 months’ notice by the Company.

All Non-Executive Directors have initial fixed-term agreements with the Company of no more than three years. 

Details of the Directors’ service contracts and notice periods are set out below:

Name

Steve Ashmore

Paul Quested

Alan Peterson OBE

Amanda Burton

Douglas Robertson

Thomas Sweet-Escott

Commencement

Notice period

Unexpired term remaining

1 June 2017

22 August 2016

9 February 2015

9 January 2015

9 January 2015

9 January 2015

12 months1

12 months1

N/A2

N/A2

N/A2

N/A3

N/A1

N/A1

1.04 years4

1.04 years4

1.04 years4

1.04 years3 4

1  Executive Directors’ service contracts are on a rolling basis and have no defined expiry date.
2 

Initial letter of appointment expired on 9 January 2018. A new letter of appointment was executed on 28 March 2018 for a further three year term, subject to re-
election at the AGM. 

3  Under the Relationship Agreement, Exponent is able to appoint a Non-Executive Director to the Board for so long as the Exponent shareholders are entitled 
to exercise or to control the exercise of 10% or more of the votes able to be cast on all or substantially all matters at general meetings of the Company. 
Thomas Sweet-Escott is Exponent’s current appointee. His contract commenced on 9 January 2015 and expired on 9 January 2018. A new three-year letter of 
appointment was executed on 28 March 2018 to have effect from 9 January 2018 on a continuing basis subject to re-election at the AGM, or, if earlier, termination. 
so long as the Exponent shareholders are entitled to exercise or to control the exercise of less than 10% of the votes able to be cast.

4  Calculated from 28 December 2019 to the expiry date of each letter of appointment, being 9 January 2021.

Consideration by the Directors of matters relating to Directors’ remuneration
The Remuneration Committee is composed of the Company’s Independent Non-Executive Directors, Amanda Burton (Chair) and Douglas Robertson. 

The Remuneration Committee meets as often as is deemed necessary, but in any event at least three times a year. The Committee’s key 
responsibilities include:

 → reviewing the appropriateness of the Policy;

 → considering all elements of individual remuneration for the executive management group, including base salary, bonuses and performance-related 

pay, discretionary payments, pension contributions, benefits in kind and share options or their equivalents;

 → formulating performance criteria in relation to performance-related pay;

 → reviewing terms and conditions and ensuring clawback or other provisions are in place so as not to reward failure;

 → administering Company share schemes as required; and

 → ensuring compliance with the 2016 Code and disclosure requirements.

Advisers to the Remuneration Committee
During FY19, the Committee received independent advice from Deloitte LLP in relation to the Committee’s consideration of matters relating 
to Directors’ remuneration. Deloitte’s fees, including VAT, for this advice during the year were £23,040 (FY18: £31,620), charged on a time and 
disbursements basis or fixed fee depending on the nature of the project. Deloitte also provided advice to the Company during the year in relation to 
share plans. Deloitte is a founder member of the Remuneration Consultants Group and as such voluntarily operates under its Code of Conduct in 
relation to executive remuneration in the UK. The Remuneration Committee is satisfied that all advice received was objective and independent.

Approval
This Report was approved by the Board on 26 May 2020 and signed on its behalf by:

Amanda Burton 
Chair of the Remuneration Committee

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 201966

Other Statutory Disclosures

The table below details where certain other information, which forms 
part of the Directors’ Report, can be found within this Annual Report:

Information

Annual Report

Dividends

Location within 

Chairman’s Statement (page 7)

Directors’ powers

Directors’ indemnities

Page 66

Page 66

Statement on disclosure  
of information to the auditor

Corporate Governance (page 52)

Greenhouse gas emissions

Corporate Responsibility (page 39)

Political donations and 
expenditure

Financial instruments

Events and developments 
impacting the Company

Acquisition of own shares

Equality and diversity

Employee involvement

Impact of change of control/
takeover bid

Directors’ interests

Share capital

Page 66

Page 66

Page 66

Page 66

Page 66

Page 67

Page 67

Directors’ Remuneration Report 
(page 62)

Note 20 to the Financial 
Statements (page 108)

Restrictions on share transfers

Page 67

Significant shareholders

Relations with shareholders (page 
52)

Shares related to employee 
share schemes

Page 67

Voting rights and restrictions

Page 68

Agreements between holders  
of securities

Appointment and replacement 
of Directors

Page 68

Page 68

Amendments to the Company’s 
Articles of Association

Page 68

Directors’ powers
At the AGM to be held on 25 June 2020, shareholders will be asked to 
renew the Directors’ power to allot shares, grant rights to subscribe for or 
convert any security into shares or buy back shares in the Company and 
to renew the disapplication of pre-emption rights.

Directors’ indemnities
In addition to the indemnity provisions in their Articles of Association, 
the Company and other Group companies have entered into a direct 
indemnity agreement with each of the Directors and certain other 
officers or senior employees of the Group. These indemnities constitute 
qualifying indemnities for the purposes of the Companies Act 2006 (the 
Act) and remain in force at the date of approval of this Report without 
any payment having been made under them. The Company maintains 
Directors’ and officers’ liability insurance which gives appropriate cover 
for legal action brought against its Directors.

Political donations and expenditure
At the AGM held on 20 June 2019, the Company and its subsidiaries 
were authorised to make certain political donations or incur political 
expenditure. No political expenditure was made by the Company or its 
subsidiaries during the FY19 year (FY18: £nil).

Financial instruments
Information on the Group’s financial risk management objectives and 
policies and the exposure of the Group to market risk, credit risk, liquidity 
risk and cash flow risk is provided in note 25 of the Financial Statements 
on pages 110 and 111.

Events and developments impacting the Company 
The likely future developments of the Company and Group are referred to 
in the Chief Executive Officer’s Review on page 8 in the Strategic Report. 

Acquisition of own shares
At the AGM held on 20 June 2019, the Company was authorised to 
make market purchases of up to 17,020,714 of its ordinary shares. 
The Company has made no purchases of its own ordinary shares 
pursuant to this authority. This authority expires at the close of the 
2020 AGM. A special resolution will be proposed at this year’s AGM to 
authorise the Company to make market purchases of up to 17,020,714 
ordinary shares.

Equality and diversity
The Group is committed to attracting, engaging and developing a 
diverse workforce with a view to reflecting the communities it serves. 
Promoting an understanding and awareness of diversity and having 
respect for all is a foundation in its training and development material. 

We encourage colleagues to reach their full potential through open 
dialogue to calibrate performance and agree development needs. 
Training is based on colleagues’ individual development needs and 
the requirements of the role. We seek always to ensure that part-time 
colleagues have equal access to training and development opportunities. 

The Group’s policy is to recruit and promote based on an individual’s 
skills, qualifications and experience. No candidate, whether internal or 
external, will be discriminated against in respect of age, gender, sexual 
orientation, disability, race, religion, or beliefs, or on any other criteria 
unrelated to an individual’s ability to perform in a role. 

If an employee becomes disabled during employment, the Group 
makes every effort to enable them to continue in employment by making 
reasonable adjustments in the workplace and where necessary providing 
retraining for alternative work.

Corporate GovernanceHSS Hire Group plc  Annual Report and Financial Statements 201967

The Group is committed to ensuring that the abilities of all of 
its colleagues are recognised and valued at all levels of the 
organisation through:

 → focusing on what people can do rather than on what they cannot;

 → challenging stereotypes about people with disabilities; and

 → making appropriate adjustments in the workplace to support 
colleagues with disabilities to achieve their full career potential.

The Group will not include any discriminatory or subjective criteria in job 
descriptions or job advertisements. All recruitment will be made solely on 
the basis of competence, experience and skill. Where an applicant has a 
disability, consideration will be given as to whether any adjustments can 
be made to accommodate individual requirements.

Employee engagement
The Company is committed to communicating and engaging with 
colleagues and uses a variety of channels to do so including the 
intranet (HSS World) that is regularly updated and available on PCs at 
all locations and via job-related mobile devices; its internal newsletter 
(HIYA!) that reports on recent news, developments, initiatives and events 
in the business which is circulated a minimum of four times annually and 
delivered to all locations; and a weekly email ‘bulletin’ supplementing 
this with operational and functional information, that is required to be 
printed and displayed on all notice boards where colleagues may not 
have immediate access to email. Conferences, senior management 
roadshows, meetings and conference calls also form a regular 
communication channel across the Group along with frequent director 
site visits and director/colleague breakfasts. We keep our approach 
to internal communications under review to ensure that the methods 
used for disseminating information to colleagues are both effective and 
take into account any confidentiality requirements. We also encourage 
two-way dialogue in all that we do, to promote an open culture where 
giving and receiving feedback is the norm and where we know how 
messages land. The Company also sends certain correspondence of 
high importance by mail to colleagues’ home addresses. 

The Company’s financial results and performance are regularly 
communicated via a number of mechanisms, for example the update 
and provision of information to senior colleagues on the same day that 
announcements are made to investors at the half-year and full-year with 
summary information being cascaded to all colleagues and supplements 
in the Company newsletter HIYA!. At the senior colleague conference 
calls, there is an opportunity to ask questions of the executive. 
Blogs and announcements are also made Company-wide from our 
CEO via email providing the top-level results and factors contributing to 
our performance. 

We conduct colleague engagement surveys and follow up with localised 
focus groups, to gain more detailed colleague feedback, and support 
a ‘You Said We Did’ approach for targeted change that progresses our 
commitment to make HSS a great place to work. We have a strong track 
record of making improvements based on colleagues’ feedback and 
believe this is the key to staying connected and continuing to improve 
levels of colleague engagement and performance.

Further details on our stakeholder engagement activities are included in 
the Strategic report, pages 42 to 43.

Impact of change of control/takeover bid
There are no agreements between the Company and its Directors or 
employees providing for compensation for loss of office or employment 
(whether through resignation, purported redundancy or otherwise) that 
occurs because of a change of control/takeover bid.

A number of the Group’s funding agreements contain change of control 
provisions. These are summarised in the table below:

Funding agreement

Summary of change of control provision

Term facility

Following a change of control the Group would be 
required to offer to repay the outstanding sums 
including an amount to cover accrued and unpaid 
interest and a make whole premium which would 
be dependent on the remaining term.

Revolving Credit 
Facility

Following a change of control all outstanding 
amounts, together with accrued interest, would 
become immediately due and payable.

Finance leases  
(from various 
finance providers)

Certain of the Group’s finance leases have 
conditions where a change of control could lead  
to early repayment.

In addition, there are a number of commercial agreements which either 
the Company or a subsidiary of the Company is party to which are 
terminable upon a change in control of the Company or the Group 
following a takeover. None of these are deemed to be significant in terms 
of their potential impact on the business of the Group as a whole. On a 
change of control, options and awards granted to senior managers 
under the Company’s share plans may vest and become exercisable, 
subject to the extent to which any applicable performance conditions 
have been met at that time.

Restrictions on share transfers
Certificated shares
The Board may, in its absolute discretion, refuse to register the transfer 
of a certificated share which is not a fully paid share, provided that 
the refusal does not prevent dealings in shares in the Company from 
taking place on an open and proper basis. The Board may also refuse 
to register the transfer of a certificated share unless the instrument of 
transfer is (i) lodged, duly stamped (if stampable), at the office or at 
another place appointed by the Board accompanied by the certificate 
for the share to which it relates and such other evidence as the Board 
may reasonably require to show the right of the transferor to make the 
transfer; (ii) is in respect of one class of share only; and (iii) is in favour of 
not more than four transferees.

Uncertificated shares
Subject to the provisions of the Uncertificated Securities Regulations 
2001, the Board may permit the holding of shares in any class of shares 
in uncertificated form and the transfer of title to shares in that class by 
means of a relevant system and may determine that any class of shares 
shall cease to be a participating security.

Shares related to employee share schemes
No shares have been issued in relation to employee share schemes, 
although options have been issued under the senior management long-
term incentive schemes (as detailed earlier).

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 201968

Other Statutory Disclosures continued

Voting rights and restrictions
Subject to the rights or restrictions set out below or detailed in the Notice 
of AGM, on a show of hands every member who is present in person 
shall have one vote and on a poll every member present in person or by 
proxy shall have one vote for every share of which he is the holder.

No member shall be entitled to vote at any general meeting in respect 
of a share unless all monies presently payable by him in respect of that 
share have been paid.

If at any time the Board is satisfied that any member, or any other person 
appearing to be interested in shares held by such member, has been 
duly served with a notice under Section 793 of the Act and is in default 
for the prescribed period in supplying to the Company the information 
thereby required, or, in purported compliance with such a notice, has 
made a statement which is false or inadequate in a material respect, 
then the Board may, in its absolute discretion at any time thereafter by 
notice to such member, direct that, in respect of the shares in relation to 
which the default occurred, the member shall not be entitled to attend or 
vote either personally or by proxy at a general meeting or at a separate 
meeting of the holders of that class of shares or on a poll.

The Notice of AGM specifies deadlines for exercising voting rights and 
appointing a proxy or proxies to vote in relation to resolutions to be 
passed at the AGM. All proxy votes are counted and the numbers for, 
against or withheld in relation to each resolution are announced at the 
AGM and published on the Company’s website after the meeting.

Under the Financial Conduct Authority (FCA) rules, the election or re-
election by the shareholders of an Independent Non-Executive Director 
must be approved by an ordinary resolution of the shareholders and 
separately approved by those shareholders who are not controlling 
shareholders (the independent shareholders). 

As a result, by virtue of Exponent’s 50.34% shareholding in the 
Company, any votes by Exponent on any resolutions relating to the 
election or re-election of Independent Non-Executive Director(s) will not 
be counted for the purposes of approving those resolutions.

Agreements between holders of securities
The Company is not aware of any agreements between holders of 
securities that may result in restrictions on the transfer of securities or on 
voting rights.

Appointment and replacement of Directors
Unless otherwise determined by ordinary resolution, the number of 
Directors shall be not less than two but shall not be subject to any 
maximum in number. Directors may be appointed by ordinary resolution 
of shareholders or by the Board.

Under the Relationship Agreement, Exponent is able to appoint a 
Non-Executive Director to the Board for so long as the Exponent 
Shareholders are entitled to exercise or to control the exercise of 10% 
or more of the votes able to be cast on all or substantially all matters 
at general meetings of the Company. Mr Sweet-Escott is the current 
appointee. In addition, in accordance with the Relationship Agreement, 
Exponent has appointed an observer to attend Board meetings.

At every AGM all Directors at the date of the Notice of AGM shall retire 
from office and resolutions for the re-appointment of those Directors who 
wish to be re-appointed shall be put to the meeting. All appointments 
are subject to the Company’s Articles of Association and the annual re-
election by shareholders.

The Company may remove any Director from office, and appoint 
another person in place of a Director removed from office, both by 
ordinary resolution. 

A person ceases to be a Director as soon as:

 → he/she ceases to be a Director by virtue of any provision of the Act or 

is prohibited from being a Director by law;

 → he/she is subject to a bankruptcy order or compounds with his/her 

creditors generally;

 → he/she becomes physically or mentally incapable of acting as a 

Director and may remain so for more than three months;

 → he/she resigns or retires;

 → he/she is absent for more than six consecutive months without 

permission of the Board from meetings of the Board held during that 
period and the Board resolves that his/her office be vacated; or

 → he/she receives notice signed by not less than three-quarters of the 
other Directors stating that that person should cease to be a Director.

Amendments to the Company’s Articles of Association
The Company’s Articles of Association may only be amended by the 
passing of a special resolution at a general meeting of shareholders.

Daniel Joll 
Company Secretary

26 May 2020

Disclosures required by Listing Rule 9.8
Listing Rule 9.8 requires that certain information is disclosed within the 
Annual Report. The table below sets out the required information and its 
location within this document, where applicable. 

Listing Rule

Information

Location

LR 9.8.4(R)(4)

Long-term incentive 
schemes

Remuneration Directors’ 
Report (pages 58 to 65)

LR 9.8.4(R)(14)

Agreement with 
controlling shareholders

Page 68 (see below)

No further LR 9.8.4 disclosures are required.

As required by LR 9.2.2ADR the Company has entered into a 
Relationship Agreement with Exponent (see page 42 for further details 
on this agreement). The Board of Directors confirms that:

 → the Company has complied with the independence provisions 

included in this Relationship Agreement;

 → so far as the Company is aware, Exponent and its associates have 
complied with the independence provisions included within the 
Relationship Agreement; and

 → so far as the Company is aware, Exponent has complied with the 

procurement obligation included within the Relationship Agreement.

This Statement in respect of LR 9.8.4R(14) was approved by the Board of 
Directors on 26 May 2020 and is signed on its behalf by:

Steve Ashmore
Director 

Corporate GovernanceHSS Hire Group plc  Annual Report and Financial Statements 2019Directors’ Responsibility Statement

69

Directors’ responsibilities pursuant to Disclosure and 
Transparency Rule around Periodic Financial Reporting (DTR4)
Each of the Directors, whose names and functions are detailed on pages 
46 and 47, confirms that to the best of his or her knowledge:

 → the Group Financial Statements have been prepared in accordance 

with IFRSs as adopted by the European Union and Article 4 of the IAS 
Regulation and give a true and fair view of the assets, liabilities, 
financial position and profit and loss of the Group; and 

 → the Annual Report includes a fair review of the development and 

performance of the business and the financial position of the Group 
and the parent Company, together with a description or the principal 
risks and uncertainties that they face. 

This Responsibility Statement was approved by the Board of Directors 
on 26 May 2020 and is signed on its behalf by:

Steve Ashmore
Director 

26 May 2020

Approval of the Directors’ Report
The Directors’ Report on pages 48 to 69 was approved by the Board of 
Directors on 26 May 2020 and is signed on its behalf by:

Steve Ashmore
Director 

26 May 2020

The Directors are responsible for preparing the Annual Report and the 
Financial Statements in accordance with applicable law and regulations.

Company law requires the Directors to prepare Financial Statements 
for each financial year. Under that law the Directors are required to 
prepare the Group Financial Statements in accordance with International 
Financial Reporting Standards (IFRSs) as adopted by the EU and Article 
4 of the International Accounting Standards (IAS) Regulation and have 
elected to prepare the Company Financial Statements in accordance 
with United Kingdom Generally Accepted Accounting Practice (United 
Kingdom Accounting standards and applicable law). Under company 
law the Directors must not approve the Financial Statements unless 
they are satisfied that they give a true and fair view of the state of affairs 
of the Group and Company and of the profit or loss for the Group for 
that period.

In preparing the Financial Statements, the Directors are required to:

 → select suitable accounting policies and then apply them consistently; 

 → make judgements and accounting estimates that are reasonable and 

prudent; 

 → state whether IFRSs as adopted by the EU have been followed, 

subject to any material departures disclosed and explained in the 
Financial Statements; 

 → prepare the Financial Statements on the going concern basis unless it 
is inappropriate to presume that the Group or parent Company will 
continue in business; and 

 → prepare a Directors’ Report, a Strategic Report and a Directors’ 

Remuneration Report which comply with the requirements of the 
Companies Act 2006.

The Directors are responsible for keeping adequate accounting records 
that are sufficient to show and explain the Company’s transactions and 
disclose with reasonable accuracy at any time the financial position of 
the Company and enable them to ensure that the Financial Statements 
comply with the Companies Act 2006 and, as regards the Group 
Financial Statements, Article 4 of the IAS Regulation. They are also 
responsible for safeguarding the assets of the Company and hence for 
taking reasonable steps for the prevention and detection of fraud and 
other irregularities.

The Directors are responsible for ensuring the Annual Report 
and the Financial Statements are made available on a website. 
Financial Statements are published on the Company’s website in 
accordance with legislation in the UK governing the preparation and 
dissemination of Financial Statements, which may vary from legislation 
in other jurisdictions. The maintenance and integrity of the Company’s 
website is the responsibility of the Directors. The Directors’ responsibility 
also extends to the ongoing integrity of the Financial Statements 
contained therein.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 201970

Independent Auditor’s Report  
to the members of HSS Hire Group plc

Opinion
We have audited the financial statements of HSS Hire Group plc (the ‘Parent Company’) and its subsidiaries (the ‘Group’) for the year ended 
28 December 2019 which comprise the Consolidated income statement, the Consolidated statement of comprehensive income, the Consolidated 
and Company statement of financial position, the Consolidated and Company statement of changes in equity, the Consolidated statement of cash 
flows and notes to the Consolidated financial statements, including a summary of significant accounting policies. The financial reporting framework 
that has been applied in the preparation of the Group financial statements is applicable law and International Financial Reporting Standards (IFRSs) 
as adopted by the European Union. The financial reporting framework that has been applied in the preparation of the Parent Company financial 
statements is applicable law and UK Accounting Standards including Financial Reporting Standard 101 Reduced Disclosure Framework (United 
Kingdom Generally Accepted Accounting Practice).

In our opinion:

 → the financial statements give a true and fair view of the state of the Group’s and of the Parent Company’s affairs as at 28 December 2019 and of 

the Group’s profit for the year then ended;

 → the Group financial statements have been properly prepared in accordance with IFRSs as adopted by the European Union;

 → the Parent Company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted Accounting 

Practice; and

 → the financial statements have been prepared in accordance with the requirements of the Companies Act 2006; and, as regards the Group financial 

statements, Article 4 of the IAS Regulation.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those 
standards are further described in the Auditor’s responsibilities for the audit of the financial statements section of our report. We are independent of 
the Group and the Parent Company in accordance with the ethical requirements that are relevant to our audit of the financial statements in the UK, 
including the FRC’s Ethical Standard as applied to listed public interest entities, and we have fulfilled our other ethical responsibilities in accordance 
with these requirements. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Material uncertainty related to going concern
We draw attention to note 1e in the financial statements, which indicates that the Group and Parent Company may breach their bank covenants and 
may require further liquidity due to the possible effects of the ongoing COVID-19 pandemic. As stated in note 1e, these events or conditions, along 
with other matters as set out in note 1e, indicate that a material uncertainty exists that may cast significant doubt on the Group and Parent Company’s 
ability to continue as a going concern. Our opinion is not modified in respect of this matter. 

The directors’ assessment of going concern involves a number of subjective judgements, which have been materially amplified by the current 
COVID-19 pandemic. We have therefore spent significant audit effort in assessing the appropriateness of the assumptions involved, and as such this 
has been identified as a Key Audit Matter.

We highlighted going concern as a key audit matter as a result of the uncertainty created by the Coronavirus pandemic and resulting potential impact 
of the risk and the effect on our audit strategy. 

Our audit procedures in response to this key audit matter included the following: 

 → Review of the internal forecasting process to confirm the projections are prepared by appropriate personnel that are aware of the detailed figures in 
the forecast but also have a high level understanding of the entity’s market, strategy and profile in the customer base, and the potential impact that 
COVID-19 might have on these projections. Obtaining an understanding of the financing facilities, including the nature of facilities, repayment terms 
and financial covenants. We reviewed management’s financial covenant compliance calculations through to December 2021 and assessed the 
consistency of such calculations with the ratios stated in the relevant lender agreements.

 → Review of the forecasts prepared by management and challenge of the key assumptions against prior year and our knowledge of the business.  
As referred to in in Note 1e, management have modelled reasonably possible downside scenarios to incorporate the expected impact of the 
COVID-19 pandemic. We have considered the appropriateness of the downside scenarios in respect of the impact of COVID-19 and challenged 
management to confirm that they have suitably addressed the inputs, which are most susceptible to change, including those in respect of revenue, 
margins and cost savings.

 → We challenged management’s assessment of reasonably possible scenarios on the impact of trading against actual trading results subsequent to 

the Government’s lockdown instruction.

 → We challenged management on the suitability of the mitigating actions identified by management in their assessment and the quantum and period 

ascribed to these mitigating actions.

 → Scenarios modelled by management include a reverse stress test to analyse the levels of revenue reduction that could be sustained without 

breaching banking covenants. We challenged the assumptions used and mitigating actions included within this scenario and reviewed the reverse 
stress test calculations.

 → Considered the adequacy of the disclosures in the financial statements against the requirements of the accounting standards and consistency of 

the disclosure against the forecasts and stress test scenario.

Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 201971

Conclusions relating to principal risks, going concern and viability statement
We have nothing to report in respect of the following information in the annual report, in relation to which the ISAs (UK) require us to report to you 
whether we have anything material to add or draw attention to:

 → the disclosures in the annual report set out on pages 28 to 31 that describe the principal risks and explain how they are being managed or 

mitigated;

 → the Directors’ confirmation set out on page 28 in the annual report that they have carried out a robust assessment of the principal risks , including 

those that would threaten its business model, future performance, solvency or liquidity;

 → the directors’ statement set out on page 51 in the financial statements about whether the directors considered it appropriate to adopt the going 
concern basis of accounting in preparing the financial statements and the directors’ identification of any material uncertainties to the Group and 
the Parent Company’s ability to continue to do so over a period of at least twelve months from the date of approval of the financial statements;

 → whether the directors’ statement relating to going concern required under the Listing Rules in accordance with Listing Rule 9.8.6R(3) is materially 

inconsistent with our knowledge obtained in the audit; or

 → the directors’ explanation set out on page 51 in the annual report as to how they have assessed the prospects of the Group, over what period they 
have done so and why they consider that period to be appropriate, and their statement as to whether they have a reasonable expectation that the 
Group will be able to continue in operation and meet its liabilities as they fall due over the period of their assessment, including any related 
disclosures drawing attention to any necessary qualifications or assumptions.

Apart from the impact of the matters disclosed in the material uncertainty related to going concern referred to in this report, we confirm that we have 
nothing material to add or draw attention to in respect of these requirements.

Key audit matters
Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of the financial statements of the current 
period and include the most significant assessed risks of material misstatement (whether or not due to fraud) that we identified, including those 
which had the greatest effect on: the overall audit strategy, the allocation of resources in the audit; and directing the efforts of the engagement team. 
These matters were addressed in the context of our audit of the financial statements as a whole, and in forming our opinion thereon, and we do not 
provide a separate opinion on these matters.

Key audit matter

How we addressed the matter in our audit

Hire stock and renovation work
Hire stock represents over 1 million items which have a high 
frequency of movement in individual assets through asset 
purchases, hires, disposals and transfers around the branch 
network. As such there is inherent difficulty in maintaining 
accurate fixed asset registers.

Judgement is required in ensuring that depreciation charges are 
accurately calculated, having regard to economic useful lives and 
residual values, together with the impact of renovation work 
undertaken on specific classes of assets.

Therefore we consider hire stock and renovation costs to be a key 
audit matter.

Refer to page 55 (Audit Committee Report), pages 85 and 86 
(accounting policy) and pages 101 and 102 (financial disclosures).

We sample tested the operating effectiveness of key controls in respect of the 
existence and value of hire stock, including the authorisation of additions, the 
use of unique asset identification numbers for certain assets, and the 
reconciliation of the fixed asset registers to the accounting records.

We attended a sample of the hire stock asset counts to test the effectiveness of 
controls and performed test counts ourselves in order to ensure the accuracy of 
the counting performed, and therefore the existence of assets. We also tested 
that the records from the counts had been used to update both the fixed asset 
register and the accounting ledgers. 

We further agreed the existence of a sample of assets with reference to their 
continuing hire.

We selected a sample of assets acquired in the year and agreed the amounts 
recorded on the fixed asset registers to invoices.

For a sample of items we recalculated the depreciation, additions and disposals 
in the fixed asset registers for the current year, and reconciled this to the charge 
included in the accounting ledgers.

We reviewed for the principal asset classes the useful economic lives and 
residual values applied by management by reference to historic data, historic 
disposal values and the group’s industry peers.

We agreed, on a sample basis, the capitalisation of the renovation work 
undertaken to supporting documentation and tested on sample basis that the 
capitalisation was appropriate with reference to the underlying asset.

We evaluated the adequacy of the Group’s disclosures of the judgements and 
estimates utilised in assessing the valuation.

Key observations
We noted no material exceptions thorough performing these procedures.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 201972

Independent Auditor’s Report  
to the members of HSS Hire Group plc continued

Key audit matter

How we addressed the matter in our audit

Carrying value of goodwill and other intangible assets
Management performs an annual impairment review of goodwill, 
which also covers the carrying value of other intangible assets 
and property plant and equipment. 

The annual impairment review relies on significant estimation and 
judgement in selection of the key inputs which can have a 
significant impact of the calculated net present value for each 
Cash Generating Unit (CGU).

There is a risk that the estimates and judgements used in the 
impairment review for each CGU, which include areas such as 
forecast cash flows, discount rates, and growth rates are 
inappropriate and that an impairment charge may be required.

The effect of the COVID-19 pandemic is considered to be a 
non-adjusting post balance sheet event and does not therefore 
impact the carrying value of goodwill.

Refer to page 55 (Audit Committee Report), pages 85 and 86 
(accounting policy) and pages 99 and 100 (financial disclosures).

Revenue recognition
There is a risk that revenue is incorrectly calculated or recorded in 
the wrong period.

Revenue is accrued in the financial statements for hire equipment 
out on hire over the year end. There is a risk that accrued revenue 
may be incorrectly calculated.

There is also a risk that rebates payable to customers may be 
omitted or incorrectly calculated, and that credit note provisions 
may be incorrectly calculated.

In view of the potential for error or for management override of 
controls we consider this to be an area in which there is a 
significant risk of material misstatement in the financial 
statements. 

Therefore we consider revenue to be a key audit matter.

Refer to page 55 (Audit Committee Report), page 84 (accounting 
policies) and pages 90 to 92 (financial disclosures).

Onerous lease provisions
The Group has a significant number of property related provisions 
relating to the ongoing lease obligations of properties that the 
Group either no longer utilises in the business or where the 
trading performance of those sites is not sufficient to meet the 
unavoidable operating costs.

The completeness and accuracy of the provisions involve 
management judgement and estimates in assessing mitigating 
future lease costs as a result of the economic benefits expected 
to be received under the contracts through trading or sub-letting 
of the properties. Additional management judgement and 
estimates relate to determining break clauses, other unavoidable 
costs and the appropriateness of the discount rate used.

Therefore we consider onerous lease provisions to be a key  
audit matter.

Refer to page 55 (Audit Committee Report), page 87 (accounting 
policy) and pages 105 and 106 (financial disclosures).

For each of the key inputs to the impairment model we reviewed management’s 
assumptions by reference to Board approved budgets, historical trends, and 
reviewed the sensitivity analysis performed. 

We obtained explanations and, where appropriate, support from management 
on their forecasts for revenue, costs and EBITDA in the impairment model. In 
addition, we performed our own additional sensitivity analysis in respect of the 
key assumptions of short term and long term trading performance and discount 
rate used which included assessing by how much each assumption would need 
to change for an impairment to arise.

We utilised our own valuation specialists, particularly around the mechanics of 
the modelling and appropriateness of the discount rates used by the directors, 
comparing this against the cost of capital for the Group and other comparable 
companies in the industry.

We evaluated the adequacy of the Group’s disclosures in respect of the 
impairment testing, the inputs used and the sensitivity of the outcomes of the 
assessment to changes in key assumptions to validate that these adequately 
reflected the inherent risks in the valuations.

Key observations
Based on the evidence obtained we did not identify any indications that the fair 
value assessments made by management were inappropriate.

Our audit work in respect of this area included the identification and testing of 
the operating effectiveness of key controls over revenue recognition. In respect 
of the front of house system we performed a reconciliation of revenue between 
that system and the accounting records.

We obtained the calculations of accrued revenue at the year end and the 
underlying data, and we recalculated a sample included in accrued revenue.  
For a sample of items we checked that there was a subsequent invoice to a  
third party and that the revenue recognition criteria used are in accordance  
with the stated accounting policy.

We tested the calculation of rebates payable for a sample of customers by 
reference to sales data and the underlying agreements, compared rebates by 
customer against those payable in previous years and investigated the reasons 
for significant variances. 

We have tested the calculation of the credit note provision and associated 
assumptions. Management’s calculations were re-performed in order to assess 
the accuracy of the figures derived. Exclusions from the calculation and margin 
assumptions were tested to assess their appropriateness. A review of post year 
end credit notes was performed in order to assess the adequacy of the provision. 

Key observations
We noted no material exceptions through performing these procedures.

Our audit work involved checking a sample of the movements in provisions 
against prior years and obtaining and verifying explanations for material 
movements. 

For any newly created onerous lease provisions we reviewed and considered 
with management the basis of the provisions made, including a review of the 
lease terms in place.

We considered management’s evaluation of future expected trading income and 
costs with reference to current year performance. We challenged assumptions 
used for break clauses and subletting with reference to underlying agreements.

The basis of the discount rate applied was considered against third party 
support.

We evaluated the adequacy of the Group’s disclosures in relation to the 
judgements and estimates used in the estimation of the onerous lease provision.

Key observations
We noted no material exceptions through performing these procedures.

Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 201973

Key audit matters remain consistent with those in the prior year with the exception of going concern. Going concern has been included in the 
current year as a result of the material uncertainty and therefore increased significance in the audit of the financial statements for the year ended 
28 December 2019.

Our application of materiality
We apply the concept of materiality both in planning and performing our audit, and in evaluating the effect of misstatements. We consider materiality 
to be the magnitude by which misstatements, including omissions, could influence the economic decisions of reasonable users that are taken on the 
basis of the financial statements.

We determined materiality for the Group as a whole to be maintained at £1,000,000 (2018: £1,000,000). Given similar levels of trading activities in 
2017, 2018 and 2019 and the volatility of the Group’s profit/ loss, materiality has been calculated with regard to a normalised Group profit/loss over the 
past three years excluding certain exceptional items in respect of the Group’s network reconfiguration in 2017. 

Materiality represents 3.66% of the normalised Group profit/loss before tax. Materiality in 2018 was determined with reference to a benchmark of the 
Group loss and represented 4.54% of the normalised Group loss before tax.

Materiality for the parent company was set at £900,000, being 90% (2018: £900,000 based on 90%) of group materiality.

Performance materiality was set at 60% (2018: 60%) of materiality for the Group audit, and 60% (2018: 60%) for the parent company. In setting the 
level of performance materiality we considered a number of factors including the expected total value of known and likely misstatements (based on 
past experience and other factors) and management’s attitude towards proposed adjustments.

We set materiality for each component of the Group based on a percentage of between 18% and 90% (2018: 17% and 90%) of Group materiality 
dependent on the size and our assessment of the risk of material misstatement of that component. Component materiality ranged from £184,000 to 
£900,000 (2018: £170,000 to £900,000).

In the audit of each component, we further applied performance materiality levels of between 60% and 75% (2018: 60% and 75%) of the component 
materiality to our testing to ensure that the risk of errors exceeding component materiality was appropriately mitigated.

We agreed with the Audit Committee that we would report to the Committee all individual audit differences in excess of £40,000 (2018: £50,000). 
We also agreed to report differences below these thresholds that, in our view, warranted reporting on qualitative grounds.

An overview of the scope of our audit
The Group’s accounting process is structured around a group finance function at its office in Heathrow, and at its head office in Manchester, which 
also act as a shared service finance centre for all of its UK companies. The Group also maintains local finance teams for its Ireland operation and for 
part of one of its UK operations.

The Group’s operating companies vary significantly in size. We identified twelve reporting units at the year-end which had non-trivial external 
transactions. We identified six reporting units which, in our view required an audit of their complete financial information due to their size or risk 
characteristics and were therefore considered to be significant components. These six units comprise over 90% of Group turnover and over 90% of 
Group gross assets.

All audit work on the six units was performed by us, the Group audit team. Our work on the other units comprised analytical procedures and certain 
tests of detail. This gave us the evidence we needed for our opinion on the Group Financial Statements.

How the audit was considered capable of detecting irregularities, including fraud
We also gained an understanding of the legal and regulatory framework applicable to the Group and the industry in which it operates, and considered 
the risk of acts by the Group that were contrary to applicable laws and regulations, including fraud. We designed audit procedures at Group and 
significant component level to respond to the risk, recognising that the risk of not detecting a material misstatement due to fraud is higher than the 
risk of not detecting one resulting from error, as fraud may involve deliberate concealment by, for example, forgery or intentional misrepresentations, 
or through collusion. We focused on laws and regulations that could give rise to a material misstatement in the financial statements, including, but 
not limited to, the Companies Act 2006, the UK Listing Rules and UK tax legislation. Our tests included agreeing the financial statement disclosures 
to underlying supporting documentation, enquiries with management and enquiries of legal counsel. There are inherent limitations in the audit 
procedures described above and, the further removed non-compliance with laws and regulations is from the events and transactions reflected in the 
financial statements, the less likely we would become aware of it. We did not identify any key audit matters relating to irregularities, including fraud. 
As in all of our audits, we also addressed the risk of management override of internal controls, including testing journals and evaluating whether there 
was evidence of bias by the directors that represented a risk of material misstatement due to fraud.

Other information
The directors are responsible for the other information. The other information comprises the information included in the Annual report and financial 
statements 2019, other than the financial statements and our auditor’s report thereon. Our opinion on the financial statements does not cover the 
other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider whether the 
other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or otherwise appears to be materially 
misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether there is a material 
misstatement in the financial statements or a material misstatement of the other information. If, based on the work we have performed, we conclude 
that there is a material misstatement of the other information, we are required to report that fact.

We have nothing to report in this regard.

In this context, we also have nothing to report in regard to our responsibility to specifically address the following items in the other information and to 
report as uncorrected material misstatements of the other information where we conclude that those items meet the following conditions:

 → Fair, balanced and understandable – the statement given by the directors that they consider the annual report and financial statements taken 

as a whole is fair, balanced and understandable and provides the information necessary for shareholders to assess the Group’s position, 
performance, business model and strategy, is materially inconsistent with our knowledge obtained in the audit; or

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 201974

Independent Auditor’s Report  
to the members of HSS Hire Group plc continued

 → Audit committee reporting – the section describing the work of the audit committee does not appropriately address matters communicated by 

us to the audit committee is materially inconsistent with our knowledge obtained in the audit; or

 → Directors’ statement of compliance with the UK Corporate Governance Code – the parts of the directors’ statement required under the 

Listing Rules relating to the Company’s compliance with the UK Corporate Governance Code containing provisions specified for review by the auditor 
in accordance with Listing Rule 9.8.10R(2) do not properly disclose a departure from a relevant provision of the UK Corporate Governance Code.

Opinions on other matters prescribed by the Companies Act 2006
In our opinion, the part of the directors’ remuneration report to be audited has been properly prepared in accordance with the Companies Act 2006.

In our opinion, based on the work undertaken in the course of the audit:

 → the information given in the strategic report and the directors’ report for the financial year for which the financial statements are prepared is 

consistent with the financial statements; and

 → the strategic report and the directors’ report have been prepared in accordance with applicable legal requirements.

Matters on which we are required to report by exception
In the light of the knowledge and understanding of the Group and Parent Company and its environment obtained in the course of the audit, we have 
not identified material misstatements in the strategic report or the directors’ report.

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you if, in our opinion:

 → adequate accounting records have not been kept by the Parent Company, or returns adequate for our audit have not been received from branches 

not visited by us; or

 → the Parent Company financial statements and the part of the directors’ remuneration report to be audited are not in agreement with the accounting 

records and returns; or

 → certain disclosures of directors’ remuneration specified by law are not made; or

 → we have not received all the information and explanations we require for our audit.

Responsibilities of directors
As explained more fully in the directors’ responsibilities statement, the directors are responsible for the preparation of the financial statements and 
for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation of 
financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the Group’s and the Parent Company’s ability to continue as a going 
concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either 
intend to liquidate the Group or the Parent Company or to cease operations, or have no realistic alternative but to do so.

Auditor’s responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether 
due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a 
guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise 
from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic 
decisions of users taken on the basis of these financial statements.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council’s website at: 
www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

Other matters which we are required to address
Following the recommendation of the Audit Committee, we were appointed by the Board of Directors to audit the financial statements for the year 
ending 30 December 2015 and subsequent financial periods. In respect of the financial year ended 28 December 2019, we were reappointed by 
resolution of the members of the company at the annual general meeting held on 20 June 2019. The period of total uninterrupted engagement is five 
years, covering the years ending 31 December 2015 to 28 December 2019 for the Company.

The non-audit services prohibited by the FRC’s Ethical Standard were not provided to the Group or the Parent Company and we remain independent 
of the Group and the Parent Company in conducting our audit.

Our audit opinion is consistent with the additional report to the audit committee.

Use of our report
This report is made solely to the Parent Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. 
Our audit work has been undertaken so that we might state to the Parent Company’s members those matters we are required to state to them in an 
auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the 
Parent Company and the Parent Company’s members as a body, for our audit work, for this report, or for the opinions we have formed.

Sophia Michael (Senior Statutory Auditor)
For and on behalf of BDO LLP, Statutory Auditor 
London 
UK

26 May 2020

BDO LLP is a limited liability partnership registered in England and Wales (with registered number OC305127).

Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 2019Consolidated Income Statement
For the year ended 28 December 2019

Revenue 

Cost of sales

Gross profit

Distribution costs

Administrative expenses

Other operating income

Adjusted EBITDA

Less: Depreciation

Adjusted EBITA

Less: Exceptional items (non-finance)

Less: Amortisation

Operating profit

Finance expense

Adjusted profit before tax

Less: Exceptional items (non-finance)

Less: Exceptional items (finance)

Less: Amortisation

(Loss) before tax

Income tax (charge)/credit

(Loss) from continuing operations

Profit on disposal of discontinued operations 

Profit from discontinued operations, net of tax

Profit/(loss) for the financial year

Profit/(loss) per share (pence)

Continuing operations

Basic and diluted loss per share

Adjusted basic earnings per share(1)

Adjusted diluted earnings per share(1)

Continuing and discontinued operations

Basic and diluted earnings/(loss) per share

Adjusted basic earnings per share(1)

Adjusted diluted earnings per share(1)

75

Year ended
28 December 
2019
£000s

Year ended
29 December 
2018
£000s

328,005 

(149,706)

322,767 

(145,549)

Note

5

178,299 

177,218 

(33,190)

(128,830)

542 

(33,980)

(132,514)

494 

63,929 

(37,396)

26,533 

(4,094)

(5,618)

59,967 

(37,883)

22,084 

(4,965)

(5,901)

16,821 

11,218 

6

5, 32

15

32

7

14

8

(22,609)

(20,374)

5,806 

(4,094)

(1,882)

(5,618)

(5,788)

(436)

(6,224)

14,770 

162 

8,708 

(3.66)

2.76 

2.31 

5.12 

2.84 

2.38 

7

7

14

12

28

28

13

13

13

13

13

13

3,170 

(4,965)

(1,460)

(5,901)

(9,156)

2,749 

(6,407)

(2,080)

4,067 

(4,420)

(3.76)

1.51

1.36

(2.60)

3.81 

3.45 

(1)  Adjusted earnings per share is defined as profit before tax with amortisation and exceptional costs added back less tax at the prevailing rate of corporation tax 

divided by the weighted average number of ordinary shares.

The notes on pages 80 to 115 form part of these financial statements.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 2019 
 
 
 
 
 
 
 
76

Consolidated Statement of Comprehensive Income
For the year ended 28 December 2019

Profit/(loss) for the financial year

Items that may be reclassified to profit or loss:

Foreign currency translation differences arising on consolidation of foreign operations

Losses arising on cash flow hedges

Other comprehensive loss for the year, net of tax

Total comprehensive income for the year

Attributable to owners of the Company

The notes on pages 80 to 115 form part of these financial statements.

Year ended
28 December 
2019
£000s

Year ended  
29 December 
2018
£000s

8,708 

(4,420)

(782)

(144)

(926)

(245)

(162)

(407)

7,782 

(4,827)

7,782 

(4,827)

Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 2019 
 
 
Consolidated Statement of Financial Position
For the year ended 28 December 2019

77

ASSETS

Non-current assets

Intangible assets

Property, plant and equipment

Deferred tax assets

Derivative financial instruments

Current assets

Inventories

Trade and other receivables

Cash

Assets classified as held for sale

Total assets

LIABILITIES

Current liabilities

Trade and other payables

Borrowings and finance lease liabilities

Provisions

Current tax liabilities

Liabilities associated classified as held for sale

Non-current liabilities

Borrowings and finance lease liabilities

Provisions

Deferred tax liabilities

Total liabilities

Net assets

EQUITY

Share capital

Warrant reserves

Merger reserve

Foreign exchange translation reserve

Cash flow hedging reserve

Retained deficit

Total equity

Year ended
28 December 
2019
£000s

Note

Year ended
29 December 
2018
(restated)
£000s

14

15

21

25

16

17

27

18

19

20

27

19

20

21

22

23

160,378 

101,851 

–

14 

163,657 

109,129 

2,500 

405 

262,243 

275,691 

3,735 

88,396 

22,658 

–

4,333 

93,981 

17,832 

46,716 

114,789 

162,862 

377,032 

438,553 

(66,031)

(5,355)

(8,145)

–

–

(72,008)

(19,304)

(10,284)

(101)

(13,544)

(79,531)

(115,241)

(185,729)

(32,470)

(341)

(217,630)

(34,048)

(1,168)

(218,540)

(252,846)

(298,071)

(368,087)

78,961 

70,466 

1,702 

2,694 

97,780 

(602)

(306)

(22,307)

78,961 

1,702 

2,694 

97,780 

180 

(162)

(31,728)

70,466 

The notes on pages 80 to 115 form part of these financial statements.

The financial statements were approved and authorised for issue by the board of directors on 26 May 2020 and were signed on its behalf by:

P Quested
Director

26 May 2020

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 2019 
 
 
 
 
 
 
 
78

Consolidated Statement of Changes in Equity
For the year ended 28 December 2019

Share 
capital
£000s

Warrant 
reserve
£000s

Merger 
reserve
£000s

Foreign 
exchange 
translation 
reserve
£000s

Cash flow 
hedging 
reserve
£000s

Retained 
earnings/ 
(deficit)
£000s

Total 
equity
£000s

At 30 December 2018 as restated

1,702 

2,694 

97,780 

180 

(162)

(31,728)

70,466 

Total comprehensive income for the year

Profit for the year

Foreign currency translation differences arising  
on consolidation of foreign operations

Hedging of financial instruments

Total comprehensive income for the year

Transactions with owners recorded directly in equity

Share-based payment charge

At 28 December 2019

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

(782)

–

(782)

–

–

(144)

(144)

8,708 

8,708 

–

–

(782)

(144)

8,708 

7,782 

–

–

713 

713 

1,702 

2,694 

97,780 

(602)

(306)

(22,307)

78,961 

At 31 December 2017 – as previously presented

Prior year adjustment

At 31 December 2017 – as restated

Total comprehensive loss for the year

(Loss) for the year

Foreign currency translation differences arising  
on consolidation of foreign operations

Hedging of financial instruments

Total comprehensive loss for the year

Transactions with owners recorded directly in equity

Share-based payment charge

Warrants issued (note 23)

Share 
capital
£000s

1,702 

–

1,702

–

–

–

–

–

–

At 29 December 2018 – as previously presented

At 29 December 2018 – as restated

1,702 

1,702

The notes on pages 80 to 115 form part of these financial statements.

Warrant 
reserve
£000s

–

–

–

–

–

–

–

–

2,694 

2,694 

2,694

Merger 
reserve
£000s

97,780 

–

97,780

–

–

–

–

–

–

97,780 

97,780

Foreign 
exchange 
translation 
reserve
£000s

Cash flow 
hedging 
reserve
£000s

425 

–

425

–

(245)

–

(245)

–

–

180 

180

–

–

–

–

(162)

(162)

–

(162)

(162)

Retained 
earnings
£000s

Total equity
£000s

(26,335)

73,572 

(997)

(997)

(27,332)

72,575

(4,420)

(4,420)

–

–

(245)

(162)

(4,420)

(4,827)

24 

–

24 

2,694 

(30,731)

71,463 

(31,728)

70,466

Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 2019Consolidated Statement of Cash Flows
For the year ended 28 December 2019

Cash flows from operating activities
Profit/(loss) after income tax
Adjustments for:
– Tax
– Profit on disposal of discontinued operations
– Amortisation
– Depreciation
– Accelerated depreciation relating to hire stock customer losses and hire stock write offs
– Impairment of property, plant and equipment
– Disposal of intangible assets
– Impairment of intangible assets
– Loss on disposal of property, plant and equipment
– Share-based payment charge
– Foreign exchange gains on operating activities
– Finance expense
Changes in working capital (excluding the effects of disposals and exchange differences on consolidation):
– Inventories
– Trade and other receivables
– Trade and other payables
– Provisions
Net cash flows from operating activities before changes in hire equipment

Purchase of hire equipment
Cash generated from operating activities

Net interest paid
Income tax repaid/(paid)
Net cash generated from operating activities

Cash flows from investing activities
Proceeds on disposal of businesses, net of cash disposed of
Disposal of assets held for sale
Purchases of non-hire property, plant, equipment and software

Net cash flows generated from/(used in) investing activities

Cash flows from financing activities
Bank arrangement fee
Proceeds from borrowings (third parties)
Repayment of borrowings
Capital element of finance lease payments
Acquisition of derivative financial instruments

Net cash (paid)/received from financing activities

Net increase in cash

Cash at the start of the year – total
Cash at the end of the year – total
Cash at the end of the year – continuing operations

The notes on pages 80 to 115 form part of these financial statements. 

79

Year ended
28 December 
2019
£000s

Year ended
29 December 
2018
£000s

Note

8,708

(4,420)

28
14
15
15
15
14
14
15
24

8

15

14, 15

436
(14,770)
5,525
28,750 
8,257 
363 
96
–
576 
714 
(474)
22,609 

589 
5,863 
(4,362)
(3,718)
59,162 

(18,972)
40,190

(18,498)
490 
22,182 

45,618 
–
(6,670)

38,948 

–
–
(51,018)
(7,361)
–

(58,379)

(2,172)
2,080
5,946 
31,509 
11,455 
533 
–
60 
455 
24 
(360)
20,814 

828 
(2,548)
(54) 
(8,302)
55,848

(18,544)
37,304

(17,265)
(231)
19,808 

–
1,500 
(7,238)

(5,738)

(11,237)
233,000 
(205,000)
(12,510)
(567) 

3,686

2,751 

17,756 

19,907 
22,658 
22,658 

2,151 
19,907 
17,832 

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 2019 
 
80

Notes to the Consolidated Financial Statements
For the year ended 28 December 2019

1.  Basis of preparation
a)  Reporting entity
The Company is a public limited company which is listed on the London Stock Exchange and is incorporated under the Companies Act and 
domiciled in the United Kingdom. The address of its registered office is Oakland House 76 Talbot Road, Manchester M16 0PQ. These Consolidated 
Financial Statements comprise the Company and its subsidiaries (the ‘Group’). 

b)  Statement of compliance
The Group Financial Statements of HSS Hire Group plc have been prepared in accordance with International Financial Reporting Standards as 
adopted by the European Union (IFRS) and the Companies Act 2006.

The Directors have taken advantage of the option within section 390 of the Companies Act 2006 to prepare their Financial Statements up to a 
date seven days either side of the Company’s accounting reference date of 31 December, and these accounts cover the 52 week period from 
30 December 2018 to 28 December 2019 (2018: 31 December 2017 to 29 December 2018).

c)  Functional and presentational currency
These Financial Statements are presented in pounds sterling (£), which is the Group’s presentational currency. The functional currency of the parent 
and subsidiaries is pounds sterling, except for those that are incorporated in the Republic of Ireland, which have the euro as their functional currency. 
All amounts have been rounded to the nearest thousand, unless otherwise indicated.

d)  Basis of preparation
These Financial Statements have been prepared on a historical cost basis with the exception of derivative financial instruments, which are measured 
at fair value on each reporting date. The accounting policies set out below have been applied consistently to all periods presented in these 
Financial Statements.

e)  Going concern 
At 28 December 2019, the Group’s financing arrangements consisted of a fully drawn senior finance facility of £182.0m, undrawn overdraft and 
revolving credit facilities of £23.2m and finance lease lines to fund hire fleet capital expenditure, of which £13.4m had not been utilised. Both the senior 
finance facility and revolving credit facility are subject to a net debt leverage financial covenant test every quarter. At the financial year end the Group 
had 30% headroom against this covenant. Subsequent to year end the Group drew down the remaining £17.2m from the RCF. 

The Group’s forecasts and projections (prior to COVID-19), taking into account strategic initiatives and reasonably possible changes in trading 
performance, show that the business will be able to operate within the level of its facilities for at least 12 months from the approval date of these 
Consolidated Financial Statements. 

The uncertainty as to the future impact of the COVID-19 pandemic has been considered as part of the Group’s adoption of the going concern basis. 

In the first 12 weeks of FY20 COVID-19 did not have a material impact on the Group’s performance. However, the first signs of a trading slowdown 
were detected in week 13, following the Government’s lockdown instruction. In response to this instruction, the Group temporarily closed the majority 
of its UK branches and moved to a delivery-only operation through its national network of Customer Distribution Centres (CDCs) and its OneCall re-
hire business, providing essential equipment to critical customers. Since this date, and after establishing additional safe working practices, the Group 
has added click and collect capability at each CDC.

Whilst it is difficult to quantify the impact of COVID-19 on the Group’s financial results, the Directors have considered a number of downside scenarios. 
In preparing these, key revenue assumptions have been applied for the period from April 2020 to April 2021; namely material reductions in revenue 
of between 35% and 55% against the Group’s original forecasts for Q2 FY20 followed by varying degrees of recovery through the remainder of the 
period. All scenarios assume being 10% below previous revenue expectations from April 2021 to December 2022. Further assumptions have been 
made on the recoverability of trade receivables being delays in receiving £20m to £30m and £10m not being recovered.

These downsides have been mitigated by the expected impact of immediate actions taken including: the deferral of capital expenditure, overhead 
reduction of £2.5m per month as colleagues are entered into the Government’s job retention scheme and management take salary reductions for 
a period of three months from April 2020, rent payment holiday negotiations with landlords, advantage taken of available tax relief and extending 
payment terms with a number of the Group’s stakeholders.

Taking a view in which not all expected benefits of mitigating actions are achieved and the £10m of trade receivables referenced above are not 
recovered, the Group could sustain the following loss of revenue against the original forecasts referenced above without breaching the financial 
covenants or requiring additional liquidity: Q2 FY20 39%, Q3 FY20 13%, Q4 FY20 6%, Q1 FY21 5%, Q2 FY21 5%.

There are certain forecast scenarios which indicate that financial covenants would be breached and other scenarios which indicate a breach in 
covenants together with a need for additional liquidity would arise. Should a breach occur, the Group would seek to obtain a waiver agreement with 
the senior finance facility and revolving credit facility lenders, including accessing government-backed schemes. Should further liquidity be required, 
the Group would seek to agree additional short-term facilities with lenders and deferral of capital and interest payments. Given the lack of certainty on 
reaching agreement with the lenders on a waiver in the event of a breach of covenant, and on securing the additional liquidity required, the existence 
of a material uncertainty which may cast significant doubt on the Group’s and Parent Company’s ability to continue as a going concern is indicated. 
The Directors have noted that preliminary discussions with the Group’s lenders have resulted in an ongoing commitment being expressed to the 
business and support for the Board’s response to the COVID-19 pandemic. Accordingly, the Group continues to adopt the going concern basis in 
preparing its Consolidated Financial Statements.

The financial statements do not include the adjustments that would be required should the going concern basis of preparation no longer 
be appropriate.

Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 201981

1.  Basis of preparation continued
f)  Basis of consolidation
Subsidiaries are all entities over which the Company has control. The Company controls an entity when it is exposed to, or has rights to, variable 
returns from its involvement with the entity and has the ability to affect those returns through its power over the entity. Subsidiaries are fully 
consolidated from the date on which control is transferred.

Unless merger accounting has been adopted in specific circumstances, the Group applies the acquisition method to account for business 
combinations. The consideration transferred for the acquisition of a subsidiary is the fair value of the assets transferred, the liabilities incurred to former 
owners of the acquiree and the equity interests issued by the Group. The consideration transferred includes the fair value of any asset or liability 
resulting from a contingent consideration arrangement. Identifiable assets acquired and liabilities and contingent liabilities assumed in a business 
combination are measured initially at their fair values at the acquisition date. Acquisition-related costs are expensed as incurred.

If the business combination is achieved in stages, the acquisition date carrying value of the acquirer’s previously held equity interest in the acquiree is 
re-measured to fair value at the acquisition date with any gains or losses arising from such re-measurement are recognised in the profit or loss.

Any contingent consideration is measured at fair value at the acquisition date. If the contingent consideration is classified as equity then it is not re-
measured and settlement is accounted for within equity. Otherwise, subsequent changes in the fair value of contingent consideration are recognised 
in profit or loss.

Intercompany transactions, balances and unrealised gains on transactions between Group companies are eliminated on consolidation.

g)  Prior year adjustment
During the year the Group identified a historical error related to the understatement of customer deposits for certain cash customers. The issue goes 
back a number of years and although immaterial in each financial year has the cumulative impact of reducing reserves by £997k and increasing 
creditors by the same amount. Separately, changes made to process mean that the issue has not reoccurred in 2018 or 2019. A full balance sheet 
as at 30 December 2017 has not been presented in accordance with IAS 1 given the limited number of line items affected. The adjustment has no 
impact on reported EPS. The effect of the adjustment posted to correct this historical error has been included in the table below.

Other creditors

Retained (deficit)

Other creditors

Retained (deficit)

2018
As previously 
presented
£000s

2018
Effect of 
adjustment
£000s

368

(30,731)

997

(997)

2017
As previously 
presented
£000s

2017
Effect of 
adjustment
£000s

916

(26,335)

997

(997)

2018
As restated
£000s

1,365

(31,728)

2017
As restated
£000s

1,913

(27,322)

2.  Critical accounting estimates and judgements
In preparing these Financial Statements, management has made judgements, estimates and assumptions that affect the application of the 
Group’s accounting policies and the reported amount of assets, liabilities, income, expenses and other disclosures. The estimates and underlying 
assumptions are based on historical experience and various other factors that are believed to be reasonable under the circumstances. The estimates 
and underlying assumptions are reviewed on an ongoing basis. 

Changes in accounting estimates may be necessary if there are changes in the circumstances on which the estimate was based, or as a result of new 
or further information. Such changes are recognised in the year in which the estimate is revised.

Key assumptions about the future and key sources of estimation uncertainty that have a risk of causing a material adjustment to the carrying value 
of assets and liabilities over the next year are set out below.

Estimates
Useful economic life and residual value of assets 
No sensitivity analysis has been given in relation to the useful economic life and residual value of assets held for hire due to the volume of the items 
involved and the complexities of the current system used by the Group to record property, plant and equipment. Instead, the Directors regularly 
review useful economic lives and residual values to ensure that the depreciation charge is appropriate. Improvements have been made during the 
financial year with the implementation of a new asset management system which is in use for the 2020 financial year by the core UK hire business. 
The Directors expect to make further improvements to the recording and management of property, plant and equipment across the group.

Impairment of goodwill, intangible assets and property, plant and equipment 
To assess if any impairment exists, estimates are made of the future cash flows expected to result from the use of the asset and its eventual disposal. 
Actual outcomes could vary from such estimates of discounted future cash flows. Such calculations require assumptions related to the appropriate 
discount rate, the long term growth rate and also short term performance and cash flows. The Directors consider historic performance as well as 
referencing to external information to arrive at these assumptions. Further details of the impairment reviews undertaken, assumptions and sensitivities 
are given in note 14.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 2019 
82

2.  Critical accounting estimates and judgements continued
Estimates continued
Onerous lease provision
Provisions have been made for onerous leases on loss-making and non-trading stores, distribution centres and unused office space within the 
Group’s property portfolio. The assessment of whether a site is onerous is based on forecast trading performance and sub-let income over the length 
of the lease. The carrying amount of the onerous lease provision will be affected by changes in the discount rate, lease disposal, changes in trading 
performance and sub-let income and its timing. Further details of the assumptions and sensitivities are given in note 20.

Dilapidations provisions
A corresponding amount equivalent to the provision for dilapidation is recognised as part of the cost of the related property. The timing and amounts 
of future cash flows related to lease dilapidations are subject to uncertainty. The provision recognised is based on management’s experience and 
understanding of the commercial retail property market and third party surveyors reports commissioned for specific properties in order to best 
estimate the future outflow of funds, requiring the exercise of judgement applied to existing facts and circumstances, which can be subject to change. 
The amount recognised is the estimated cost of dilapidations, discounted to its net present value, and since the cash outflow can take place many 
years in the future, the carrying amount of the provision is reviewed regularly and adjusted to take account of changing facts and circumstances, 
including the age and condition of the property, experience of actual spending, third party surveyors’ reports commissioned for specific properties, 
the Group’s specific lease obligations, market practice generally and any agreements specifically reached with landlords in respect of any given 
property. Changes in the estimated timing of dilapidations or dilapidations cost estimates are dealt with prospectively by recording an adjustment 
to the provision, and a corresponding adjustment to property, plant and equipment. The unwinding of the discount on the dilapidations provision is 
included as a finance expense. Further details of the assumptions and sensitivities are given in note 20.

Recoverability of trade receivables 
Judgements are required in assessing the recoverability of overdue trade receivables and determining whether a provision against those receivables 
is required. The Group monitors the risk profile of debtors and makes provisions for amounts that may not be recoverable based on past default 
experience and on the Directors’ assessment of the economic environment. The recoverability of overdue receivables is considered together with 
the sales credit note provision. The Group makes provision for credit notes raised and expected to be raised after the end of the reporting period that 
relate to customer income recognised before the end of the period. The Group’s bad debt and credit note provisions are disclosed in note 17. 

Judgements
Determining whether an arrangement constitutes a lease
Any arrangement that is dependent on the use of a specific asset or assets should be accounted for as a lease. The Directors have concluded that 
none of the Group’s contracts with customers are dependent on the use of a specific asset or group of specific assets as the Group can swap hire 
stock as required to provide tool and equipment hire services to them, and therefore are not leases.

Exceptional items
Exceptional items are disclosed separately in the income statement where it is necessary to do so to provide further understanding of the underlying 
financial performance of the Group. Exceptional items are items of income or expense that have been shown separately due to the significance of 
their nature or amount. During the year ended 28 December 2019 these include the accelerated amortisation of debt issue costs, the cost of onerous 
leases (net of sub-let rental income), the cost reduction programme, and business divesture.

These are more fully discussed in note 7 and in the Financial Review.

Notes to the Consolidated Financial Statements continuedFor the year ended 28 December 2019Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 201983

 New accounting standards, accounting standards not yet effective and changes in accounting policy

3. 
Standards effective for the first time in the year
There were no new IFRSs or IFRICs that had to be implemented during the year that materially affect these financial statements.

Standards effective in future periods
IFRS16 Leases Implementation
IFRS 16 Leases is mandatory for periods beginning on or after 1 January 2019. The Group has worked with third party specialists to develop IFRS 16 
policies along with processes and systems to manage their successful implementation. This work was ongoing through 2019, as such the decision 
was taken not to adopt IFRS16 early for the financial year 30 December 2018 to 28 December 2019 as had been planned and noted in the Annual 
Report and Financial Statements 2018. The date of initial application (DIA) will now be for the financial year starting 29th December 2019. Taking the 
time allowed by the standard gives management the opportunity to perform a full review of its lease portfolio and accurately assess the impact of 
IFRS 16 and the required disclosure. The Group is in the process of finalising the detailed reconciliations required prior to full implementation of its new 
lease management system which will drive the IFRS16 accounting. 

Capitalisation of lease contracts 
Under IFRS 16, the Group will capitalise the right of use of all its property leases, vehicle leases, hire and other equipment leases previously held under 
operating leases, other than leases ending within twelve months or where the asset is of low value. The lease term will correspond to the duration of 
the contracts signed except in cases where the Group is reasonably certain that it will exercise contractual termination or extension options.

The Group will apply the cumulative catch-up (‘modified’) transition method. Under this option the Group will apply the option that calculates the right-
of-use asset as equal to the lease liability for leases previously accounted for as operating leases. The comparative information will not be restated and 
will continue be reported under IAS 17 and IFRIC 4. The Group will recognise a right of use (ROU) asset representing its right to use the underlying 
asset and a corresponding lease liability representing its obligation to make lease payments. The ROU asset is adjusted for any prepaid or accrued 
lease payments relating to that lease that were recognised in the statement of financial position immediately before the DIA. The company has taken 
the practical expedient available to rely on its assessment of whether a lease is onerous by applying IAS 37 immediately before the date of initial 
application, reducing the carrying value of its ROU asset at the DIA.

Operating lease expenses will be replaced by a depreciation of right of use assets expense and an interest expense as the interest rate implicit in the 
Group’s lease liabilities unwinds.

Discount rates
The Group has assessed that the interest rate implicit in the lease is not readily determinable for any of its leases and will therefore be using an 
incremental borrowing rate for all leases, with a single rate applied to leases of similar characteristics. The discount rate selected for non-property 
leases is the rate at which the Group expects to finance assets of a similar class. For property, rates are those at which the Group might expect to 
borrow at if acquiring an interest in property, over five and ten year tenures. These rates are adjusted upwards for properties considered to be higher 
risk because of geographic region or age. 

Lessor accounting
The Group acts as intermediate lessor on vacant properties it sublets to assist in covering costs until the lease term ends or a break clause can 
be triggered. The Group will assess whether the sub-lease is a finance or operating lease in the context of the ROU asset being leased, not the 
underlying asset. When the sublet is identified as a finance lease, a net investment in the sublease will be created and included in Trade and other 
receivables and the corresponding ROU asset will be accounted for as a disposal.

Sale and leaseback transactions
Under IFRS 16 the Group will continue to account for its various sale and leaseback transactions entered into for large hire equipment prior to 
28 December 2019 as a sale and leaseback transaction. The Group will recognises a lease liability and ROU asset on 29 December 2019 measured 
in the same way as other finance leases on this date. 

Expected impact
Subject to the finalisation of the new system, related policy and specific judgements in determining the lease terms on adoption of IFRS 16, the Group 
expects to recognise circa £85m of additional lease liabilities and around £84m ROU assets related to existing operating leases. The reduction in 
the ROU asset versus lease liability is the result of transfers from onerous lease provisions, rent accruals and prepayments on the balance sheet. 
Annual operating lease expenses, which would have been recognised under the previous accounting standard, will be replaced by depreciation and 
interest expense. The interest expense is weighted towards the earlier years of the leases and as such there would be a reduction in profit before 
tax for the year ending 26 December 2020 which is expected to be less than £2m, assuming no change to the lease portfolio. The standard will not 
impact the Group’s underlying cash flows. The standard will also impact a number of other statutory measures such as operating profit and cash 
generated from operations and alternative non-IFRS financial performance measures used by the Group. 

Other standards
The Company is currently assessing the impact of the following accounting standards and amendments:

IFRIC 23 Uncertainty over Income Tax Treatments (IFRIC 23), which comes into effect for accounting periods starting on or after 1 January 2019;

IAS 1 Presentation of Financial Statements and IAS 8 Accounting Policies, Changes in Accounting Estimates and Errors (Amendment – Definition of 
Material); which comes into effect for accounting periods starting on or after 1 January 2020; 

IFRS 3 Business Combinations (Amendment – Definition of Business), which comes into effect for accounting periods starting on or after 
1 January 2020;

Revised Conceptual Framework for Financial Reporting.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 201984

4.  Accounting policies
a)  Revenue recognition
The Group’s activities consist of supplying hire and equipment services within the UK and the Republic of Ireland. Revenue is measured based on the 
consideration specified in a contract with a customer and excludes value added taxes. The Group recognises revenue when it transfers control over 
a good or service to a customer.

The following table provides information about the nature and timing of the satisfaction of performance obligations in contracts with customers, 
including significant payment terms, and the related revenue recognition policies:

Type of product or 
service

Nature and timing of satisfaction of performance 
obligations, including significant payment terms

Approach to revenue recognition

Hire and  
rehire activities

Equipment on hire to customers is available 
for use by the customer from the point of 
collection or delivery until its return or 
notification that it is available for collection. 
Cash customers pay a deposit to secure the 
hire for which the charges are settled on 
return of the equipment. Account customers 
pay 30 days from the end of the month 
of invoice or to such terms as have been 
specifically negotiated up to a maximum of 
90 days from the end of the month of invoice.

Resale and 
ancillary revenue 
to hire including 
fuel and 
consumables

Customers obtain control of the goods at the 
point of collection or delivery and settle as 
above.

Revenue is recognised over time as the hire period progresses. The stand-alone 
selling price is determined based on the contracted prices at which the Group 
hires out the equipment under the specific contract with the customer and 
commences when the equipment is collected or has been delivered to a 
customer’s premises and has been accepted by the customer. Revenue is 
recognised to the extent that it is highly probable that a significant reversal in the 
amount of cumulative revenue recognised will not occur. Therefore, the amount 
of revenue recognised is adjusted for expected returns, contract corrections and 
any negotiated rebate, which are estimated based on historical data. For 
expected returns and contract corrections an estimate of the impact is treated 
as a correction to the asset’s carrying value by deducting this from the amount 
recognised as a trade receivable. Rebates are recognised as a separate liability 
and included as a component of other creditors (see note 18). The Group 
reviews its estimate of all these items at each reporting date and updates the 
amounts of the reduction in the asset or the liability accordingly.

Revenue is recognised when the goods are collected or have been delivered to 
a customer’s premises and have been accepted by customers. Revenue is 
recognised to the extent that it is highly probable that a significant reversal in the 
amount of cumulative revenue recognised will not occur. Therefore, the amount 
of revenue recognised is adjusted for expected returns, contract corrections and 
any negotiated rebate, which are estimated based on historical data. For 
expected returns and contract corrections an estimate of the impact is treated 
as a correction to the asset’s carrying value and deducted from the amount 
recognised as a trade receivable. Rebates are recognised as a separate liability 
and included as a component of other creditors (see note 18). The Group 
reviews its estimate of all these items at each reporting date and updates the 
amounts of the reduction in the asset or the liability accordingly.

When the loss or damage is identified and quantified.

In circumstances where a customer loses or 
damages the equipment they have on hire, 
the Group is entitled to reclaim the costs of 
repair or the replacement cost in case of loss. 
Settlement is at the point the cost is finalised 
for cash customers and under normal 
settlement terms for account customers.

Damaged/ 
lost hire stock 
compensation

Ex-hire fleet  
asset sales

Training  
course income

Customers obtain control of the goods at the 
point of collection or delivery and settle as 
above.

Revenue is recognised when the goods are collected; or have been delivered to 
a customer’s premises and have been accepted by the customer; or have 
otherwise been accepted by the customer. Payment is on or before collection.

Customers obtain the benefit of the service at 
the point of delivery. Training courses are 
paid for in advance or for account customers, 
in arrears in accordance with their normal 
settlement terms.

Revenue is recognised when the training course or support service is provided 
to the customer.

b)  Contract costs
Costs associated with the award of significant contracts by customers are deferred in the balance sheet and amortised to the income statement over 
the life of the contract where such costs are incremental and are expected to be covered by the profits generated on the contract.

c)  Cost of sales, distribution costs and administrative expenses
Cost of sales includes direct costs associated with the Group’s principal business of equipment hire. Such costs include hire stock rehire, cost of 
reselling plant and equipment, maintenance, depreciation, amortisation and asset write-off and disposals. Distribution expenses comprise vehicle 
costs and transportation staff wages. Administrative expenses comprise principally staff and property costs and costs of acquisitions.

Notes to the Consolidated Financial Statements continuedFor the year ended 28 December 2019Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 201985

4.  Accounting policies continued
d)  Segment reporting
IFRS 8 Operating Segments requires operating segments to be reported in a manner consistent with the internal reporting provided to the chief 
operating decision maker. The chief operating decision maker, who is responsible for allocating resources and assessing performance of the 
operating segments, has been identified as the management team, including the Chief Executive Officer, Chief Financial Officer and Chief Commercial 
Officer. Details of the Group’s segments are given in note 5.

e)  Foreign currency translation
Foreign currency transactions are translated into an entity’s functional currency using the exchange rates prevailing at the dates of the transactions. 
Foreign currency translation gains and losses resulting from the settlement of such transactions and from the translation at year-end exchange rates 
of monetary assets and liabilities denominated in foreign currencies are recognised in the income statement. Foreign currency translation gains and 
losses that relate to borrowings and cash and cash equivalents are presented in the income statement within finance income or finance expense. 
All other foreign currency translation gains and losses are presented in the income statement within administrative expenses.

The assets and liabilities of foreign operations, including goodwill and fair value adjustments arising on consolidation, are translated to the Group’s 
presentational currency, sterling, at foreign currency exchange rates ruling at the reporting date. 

The revenues and expenses of foreign operations are translated at an average rate for the year, which approximates the foreign currency 
exchange rates ruling at the dates of the transactions. Exchange differences arising from the translation of foreign operations are reported in other 
comprehensive income.

f)  Property, plant and equipment
Useful economic life and residual value of assets 
The Group’s policy for applying useful economic lives and residual values of assets has been determined through applying historical experience and 
taking into consideration the nature of assets and their intended use, and achieved values on sale when disposed.

Land and buildings comprise leasehold and freehold branches, workshops and offices, and are stated at cost, less depreciation or provision for 
impairment where appropriate. Land is not depreciated and depreciation on other assets is calculated using the straight-line method to allocate their 
cost or revalued amounts to their residual values over their estimated useful lives, as follows:

Material and equipment held for hire:

Tools and general equipment

Powered access

Power generation

Climate control

Non-hire assets:

Two to ten years

Five to ten years

Five to ten years

Two to ten years

Leasehold properties with less than fifty years unexpired

Over unexpired period of lease

Freehold buildings and long leasehold properties

Plant and machinery

Over fifty years

Two to ten years

The Group reviews its depreciation policy annually and has made no changes in 2019 to the depreciation rates applied. 

Materials and equipment held for hire purposes are stated at cost, less depreciation or provision for impairment where appropriate. Materials and 
equipment are written off over their useful economic life to the asset’s residual value which is estimated at between 20% of cost and nil. 
Residual values are only applied to powered access and power generation assets. Profits or losses arising when customers are invoiced for loss of 
equipment held for hire purposes are calculated by reference to average written down values and net proceeds.

Profit or loss on disposal 
Gains and losses on disposals of materials and equipment held for hire are calculated as the difference between the proceeds received and the 
carrying amount of the asset and are recognised in profit or loss.

Intangible assets

g) 
Goodwill
Goodwill arises on the acquisition of subsidiaries and represents the difference between the fair value of the consideration transferred and the fair 
value of the acquired assets, liabilities and contingent liabilities.

Intangible assets acquired in a business combination
When an acquisition is completed intangible assets are separately identified from goodwill and measured at fair value. Brands are valued using the 
relief from royalty method. Customer relationships are valued using the excess of earnings method.

The HSS brand was first established in the late 1950s, and therefore given its longevity, the Directors consider this to have an indefinite life and it is not 
amortised, but instead subjected to annual impairment testing. 

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 201986

Intangible assets continued

4.  Accounting policies continued
g) 
All other brands and customer relationships are amortised on a straight-line basis over their useful economic life. The Directors have assessed the 
brands of ABird and Apex and estimated that they have useful economic lives of 20 years. The Directors have estimated the customer relationship 
intangible assets recognised on the acquisition of Hero Acquisitions Limited and Apex Generators Limited as having useful economic lives of ten 
years. Amortisation is charged to administrative expenses.

Software development costs
Costs associated with maintaining computer software programmes are recognised as an expense as incurred. Development costs that are directly 
attributable to the design, test and build of identifiable and unique software products controlled by the Group are recognised as intangible assets 
when the following criteria are met:

 → it is technically feasible to complete the software product so that it will be available for use;

 → management intends to complete the software product and use or sell it;

 → there is an ability to use or sell the software product;

 → it can be demonstrated how the software product will generate probable future economic benefits;

 → adequate technical, financial and other resources to complete the development and to use or sell the software product are available; and

 → the expenditure attributable to the software product during its development can be reliably measured.

Computer software development costs recognised as assets are amortised over their estimated useful lives, which do not exceed four years.

Other intangible assets
Other intangible assets that are acquired by the Group that have finite useful lives are measured at cost less accumulated amortisation and any 
accumulated impairment losses. Other intangible assets are amortised over their useful economic life, and the amortisation charge is included within 
administrative expenses.

Impairment of intangible assets and property, plant and equipment 

h) 
These assets are reviewed annually or more frequently if there is an indication of impairment to ensure that they are not carried above their estimated 
recoverable amounts. Impairment reviews are undertaken whenever events or changes in circumstances indicate the carrying value of these assets 
may not be recoverable. Other than for goodwill, where an impairment loss subsequently reverses, the carrying amount is increased to the revised 
estimate, but restricted so that the increased amount does not exceed the carrying amount that would have been determined had no impairment loss 
been recognised in prior years. Any impairment losses or reversals are recognised immediately in the income statement.

Testing for impairment 
For the purpose of impairment testing, all assets, including goodwill, acquired in a business combination are allocated to one or more of the cash 
generating units (CGUs) that are expected to benefit from the synergies of the combination. A CGU is the smallest group of assets that generates 
cash inflows from continuing use that are largely independent of the cash flows of other assets or CGUs.

The carrying value of a CGU is compared to its recoverable amount, which is the higher of its value in use and the fair value less costs of disposal. 

i)  Derivative financial instruments
The Group uses derivative financial instruments to manage its exposure to interest rate risk. Derivatives are initially recognised at fair value on the 
date a derivative contract is entered into and are subsequently re-measured at their fair value at each reporting date. Where hedge accounting is not 
applied, the resulting gain or loss is recognised in profit or loss immediately. Derivatives are carried as financial assets when their fair value is positive 
and as financial liabilities when their fair value is negative.

A derivative is presented as a non-current asset or non-current liability if the remaining maturity of the instrument is more than one year and the 
derivative is not expected to be realised or settled within one year. Where this is not the case, derivatives are presented as current assets or 
current liabilities.

Cash flow hedges
The effective portion of changes in the fair value of derivatives that are designated and qualify as cash flow hedges are recognised in other 
comprehensive income. The gain or loss relating to the ineffective portion is recognised immediately in profit or loss as part of other gains and losses.

Amounts recognised in other comprehensive income and accumulated in equity are reclassified to profit or loss in the periods when the hedged item 
is recognised in profit or loss in the same line of the statement of profit or loss and other comprehensive income as the recognised hedged item. 
However, when the forecast transaction that is hedged results in the recognition of a non-financial asset or a non-financial liability, the gains and losses 
previously accumulated in equity are transferred from equity and included in the initial measurement of the cost of the asset or liability.

Hedge accounting is discontinued when the group revokes the hedging relationship, the hedging instrument expires or is sold, terminated, or 
exercised, or no longer qualifies for hedge accounting. Any gain or loss accumulated in equity at that time remains in equity and when the forecast 
transaction is ultimately recognised in profit or loss, such gains and losses are recognised in profit or loss, or transferred from equity and included 
in the initial measurement of the cost of the asset or liability as described above. When a forecast transaction is no longer expected to occur, the 
cumulative gain or loss that was accumulated in equity is recognised immediately in profit or loss.

Inventories

j) 
Inventories are stated at the lower of cost and net realisable value. Net realisable value is the estimated selling price in the ordinary course of business, 
less applicable variable selling expenses. Provision is made for those inventory items where the net realisable value is estimated to be lower than cost. 
Net realisable value is based on both historical experience and assumptions regarding estimated future sales value.

Notes to the Consolidated Financial Statements continuedFor the year ended 28 December 2019Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 201987

4.  Accounting policies continued
k)  Trade receivables
Recoverability of trade receivables 
Trade and other receivables are recognised initially at fair value, which is deemed to be the transaction price. Subsequently, trade and other 
receivables are measured at amortised cost using the effective interest method, less any provision for impairment.

The provision for impairment of trade receivables consists of a bad debt and a credit note provision (see note 2). The Group applies the IFRS 9 
simplified approach of using a lifetime expected credit loss provision for trade receivables based upon past default experience. Trade receivables and 
contract assets are grouped based on similar credit risk and aging. 

The estimated credit loss rates are based on historical loss rates and then adjusted for current and forward-looking macroeconomic factors affecting 
the Group’s operating environment. The Group has identified expected GDP growth, inflation and unemployment rates as key in this regard.

Receivables over two years past their due date are expensed in their entirety and written back to income if subsequently recovered. 

The creation and release of bad debt provision are charged or credited to administrative expenses in the income statement and movements in the 
credit note provision are charged or credited to revenue.

l)  Cash
In the statement of cash flows, cash and cash equivalents includes cash in hand, deposits held at call with banks, other short-term highly liquid 
investments with maturities of three months or less and bank overdrafts. In the statement of financial position, bank overdrafts are shown within 
borrowings in current liabilities. 

m)  Trade and other payables
Trade payables are obligations to pay for goods or services that have been acquired in the ordinary course of business from suppliers. Trade payables 
are recognised initially at fair value and subsequently measured at amortised cost. Trade payables are classified as current liabilities if payment is due 
within one year or less, otherwise they are presented as non-current liabilities.

n)  Borrowings
Borrowings are recognised initially at fair value, net of transaction costs incurred. Borrowings are subsequently carried at amortised cost; any 
difference between the proceeds (net of transaction costs) and the redemption value is recognised in the income statement over the period of the 
borrowings using the effective interest method.

Fees paid on the establishment of loan facilities are recognised as transaction costs of the loan to the extent that it is probable that some or all of the 
facility will be drawn down. In this case, the fee is deferred until the draw-down occurs. To the extent there is no evidence that it is probable that some 
or all of the facility will be drawn down, the fee is capitalised as a prepayment for liquidity services and amortised over the period of the facility to which 
it relates.

o)  Provisions
Onerous leases
The need for provisions for onerous leases against loss-making or non-trading stores and distribution centres as well as unused office space 
measured at the value of the future unavoidable lease costs, net of expected rental income, is assessed when the leased space becomes loss-
making or vacant and no longer used in the operations of the Group. These provisions are recognised on a lease by lease basis. The determination of 
the onerous lease provision requires management, in conjunction with its third party property advisers, to make estimates about the future profitability 
of the site and ultimate cost to the Group, including the nature, timings and cost of exiting a lease, any additional unavoidable costs, and the level of 
sublease income, if applicable. 

The actual costs and timing of cash flows are dependent on future events and market conditions. Any difference between management estimates 
and actual costs is accounted for in the period when such determination is made. 

Dilapidations provisions
Leasehold dilapidations relate to the estimated cost of returning a leasehold property to its original state at the end of the lease in accordance with the 
lease terms. The cost is recognised as depreciation of leasehold improvements over the remaining term of the lease. The main uncertainty relates to 
estimating the cost that will be incurred at the end of the lease. Provisions for dilapidations are estimated based on surveyors’ reports, where available 
and remaining properties are covered by estimates based on gross internal area. Provisions for dilapidations are recognised in full when the related 
facilities are installed.

Restructuring provisions
Restructuring provisions comprise lease termination penalties and employee termination payments. Provisions are not recognised for future operating 
losses. Provisions are measured at the present value of the expenditures expected to be required to settle the obligation using a pre-tax rate that 
reflects current market assessments of the time value of money and the risks specific to the obligation. 

Onerous contract provisions
Contracts are considered to be onerous when cash is paid to a third party but the Group derives no economic benefit. 

Provisions for onerous leases, restructuring costs and legal claims are recognised when:

 → the Group has a present legal or constructive obligation as a result of past events;

 → it is probable that an outflow of resources will be required to settle the obligation; and

 → the amount has been reliably estimated.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 201988

4.  Accounting policies continued
p)  Share capital and reserves
Ordinary shares
The Group’s ordinary shares are classified as equity instruments. Incremental costs directly attributable to the issue of ordinary shares are recognised 
as a deduction from equity, net of any tax effects.

Retained earnings/accumulated deficit
The retained earnings/accumulated deficit represents the accumulated profits, losses and distributions of the Group.

Foreign exchange reserve 
The foreign exchange reserve represents cumulative exchange differences arising from the translation of foreign operations and reported in other 
comprehensive income (note 4e).

Merger reserve
The merger reserve is the amount arising on the difference between the nominal value of shares issued on a merger and the carrying value of the 
interest in the subsidiary. The merger reserve arose in 2015 when the Group underwent a capital reconstruction in advance of its initial public offering 
on 9 February 2015, and increased during 2016 via acquisition of a ‘cash box’ company.

Warrant reserve
The warrant reserve represents the issue-date fair value of warrants that will be settled by a future issue of shares in the Group.

Cash flow hedging reserve
The cash flow hedging reserve represents the effective portion of changes in the fair value of derivatives that are designated and qualify as cash flow 
hedges and recognised in other comprehensive income (note 4i).

q)  Finance income and expense
Finance income comprises interest receivable on cash balances.

Finance expense comprises interest payable on borrowings, interest payable on finance leases, amortisation and write-off of debt issuance costs 
and the unwinding of the discount on non-current provisions.  Interest is recognised in profit or loss as it accrues, using the effective interest rate. 
Interest payable on borrowings includes a charge in respect of attributable transaction costs, which are recognised in profit or loss over the period of 
the borrowings on an effective interest basis. The interest expense component of finance lease payments is recognised in the income statement using 
the lease’s implicit interest rate.

r)  Current and deferred income tax
The tax expense for the period comprises current and deferred tax. Tax is recognised in the income statement, except to the extent that it relates 
to items recognised in other comprehensive income or directly in equity. In this case, the tax is also recognised in other comprehensive income or 
directly in equity, respectively.

The current income tax charge is calculated on the basis of the tax laws enacted or substantively enacted at the reporting date. 
Management periodically evaluates positions taken in tax returns with respect to situations in which applicable tax regulation is subject to 
interpretation. It establishes provisions where appropriate on the basis of amounts expected to be paid to the tax authorities.

Deferred income tax is recognised on temporary differences arising between the tax bases of assets and liabilities and their carrying amounts in the 
statement of financial position. However, deferred tax liabilities are not recognised if they arise from the initial recognition of goodwill. Deferred income 
tax is not accounted for if it arises from initial recognition of an asset or liability in a transaction other than a business combination that at the time 
of the transaction affects neither accounting nor taxable profit or loss. Deferred income tax is determined using tax rates (and laws) that have been 
enacted or substantively enacted by the reporting date and are expected to apply when the related deferred income tax asset is realised or the 
deferred income tax liability is settled.

Deferred income tax assets are recognised only to the extent that it is probable that future taxable profit will be available against which the temporary 
differences can be utilised.

Deferred income tax liabilities are provided on taxable temporary differences arising from investments in subsidiaries, except for deferred income tax 
liabilities where the timing of the reversal of the temporary difference is controlled by the Group and it is probable that the temporary difference will not 
reverse in the foreseeable future. 

Deferred income tax assets are recognised on deductible temporary differences arising from investments in subsidiaries only to the extent that it is 
probable the temporary difference will reverse in the future and there is sufficient taxable profit available against which the temporary difference can 
be utilised. Deferred income tax assets and liabilities are offset when there is a legally enforceable right to offset current tax assets against current tax 
liabilities and when the deferred income taxes assets and liabilities relate to income taxes levied by the same taxation authority on either the same 
taxable entity or different taxable entities where there is an intention to settle the balances on a net basis.

Notes to the Consolidated Financial Statements continuedFor the year ended 28 December 2019Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 201989

4.  Accounting policies continued
s)  Employee benefits
Short-term employee benefits
Short-term employee benefits are expensed as the related service is provided. A liability is recognised for the amount expected to be paid if the 
Group has a present legal or constructive obligation to pay this amount as a result of past service provided by the employee and the obligation can be 
estimated reliably.

Pension obligations
The Group operates employee-optional stakeholder retirement and death benefit schemes; these are defined contribution schemes. Both employees 
and employers are required to make contributions, with the employer’s contributions for each employee determined by the level of contribution made 
by the employee and the employees’ length of service within the Group or subsidiary company. The employer’s contributions are charged to profit 
and loss in the year in which the contributions are due.

Termination benefits
Termination benefits are payable when employment is terminated by the Group before the normal retirement date, or whenever an employee accepts 
voluntary redundancy in exchange for these benefits. The Group recognises termination benefits at the earlier of the following dates: (a) when the 
Group can no longer withdraw the offer of those benefits; and (b) when the entity recognises costs for a restructuring and involves the payment of 
termination benefits. In the case of an offer made to encourage voluntary redundancy, the termination benefits are measured based on the number 
of employees expected to accept the offer. Benefits falling due more than one year after the end of the reporting period are discounted to their 
present value.

Share-based payments 
Share-based payment transactions in which the Group receives goods or services as consideration for its own equity instruments are accounted for 
as equity-settled share-based payments. The grant date fair value of the share based payment granted to employees is recognised as an employee 
expense, with a corresponding increase in equity, over the period that the employee becomes unconditionally entitled to the awards. The fair value of 
the options granted is measured using an option valuation model, taking into account the terms and conditions upon which the options were granted, 
and is charged to the income statement on a straight-line basis over the vesting period of the award.

The amount recognised as an expense is adjusted to reflect the actual number of awards for which the related service and non-market vesting 
conditions are expected to be met, such that the amount ultimately recognised as an expense is based on the number of awards that do meet 
the related service and non-market performance conditions at the vesting date.

Leases

t) 
Assets held under finance leases, which are leases where substantially all the risks and rewards of ownership of the asset have transferred to the 
Group, and hire purchase contracts are capitalised in the balance sheet and are depreciated over the shorter of useful life and lease term with any 
impairment being recognised in accumulated depreciation. Leased assets are recorded at an amount equal to the lower of their fair value and the 
present value of the minimum lease payments at the inception of the related finance leases. The capital elements of future obligations under leases 
and hire purchase contracts are included in liabilities in the statement of financial position and analysed between current and non-current amounts. 
The interest elements of the obligations are charged to the income statement over the periods of the leases and hire purchase contracts so as to 
produce a constant periodic rate of interest on the remaining balance of the liability.

Leases where the lessor retains substantially all the risks and rewards of ownership are classified as operating leases. Operating lease rentals are 
charged to the income statement on a straight-line basis over the lease term. 

Lease incentives are recorded as a liability and then recognised over the lease term on a straight-line basis in the income statement as a reduction 
of rental expense.

u)  Fair value measurement
A number of the Group’s accounting policies and disclosures require the determination of fair value, for both financial and non-financial assets and 
liabilities. Set out below is an analysis of the valuation method of the Group’s financial instruments: 

The different levels in the fair value hierarchy have been defined as follows:

 → Level 1: quoted (unadjusted) prices in active markets for identical assets or liabilities.

 → Level 2: inputs other than quoted prices included within level 1 that are observable, for the asset or liability, either directly (i.e. as prices) or indirectly 

(i.e. derived from prices).

 → Level 3: inputs for the asset or liability that are not based on observable market data (unobservable inputs).

Fair values have been determined for measurement purposes based on the following methods:

Derivative instruments (level 2)
The fair values of interest rate swaps are calculated as the present value of the estimated future cash flows based on the terms and maturity of 
each contract and using market interest rates as applicable for a similar instrument at the measurement date. Fair values reflect the credit risk of the 
instrument and include adjustments to take account of the credit risk of the Group entity and counterparty where appropriate.

The fair values of interest rate swap contracts are calculated by management based on external valuations received from the Group’s bankers and are 
based on anticipated future interest yields.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 201990

4.  Accounting policies continued
v)  Exceptional items
The Group has classified a number of income statement items as exceptional during the year because of their size or nature or because they are non-
recurring.

w)  Dividends
Dividends on ordinary share capital are recognised as a liability in the Group’s Financial Statements in the period in which they are declared by the 
Company. In the case of interim dividends, these are considered to be declared when they are paid and in the case of final dividends, these are 
declared when authorised by the shareholders.

5.  Segment reporting
The Group’s operations are segmented into the following reportable segments:

 → Rental and related revenue; and

 → Services.

Rental and related revenue comprises the rental income earned from owned tools and equipment, including small tools, powered access, power 
generation and, in the previous year, cleaning and HVAC assets, together with directly related revenue such as resale (fuel and other consumables), 
transport and other ancillary revenues.

Services comprise the Group’s rehire business known as HSS OneCall, and HSS Training. HSS OneCall provides customers with a single point of 
contact for the hire of products that are not available within the HSS fleet and are obtained from approved third party partners. HSS Training provides 
customers with specialist safety training across a wide range of products and sectors.

Contribution is defined as segment operating profit before branch and selling costs, central costs, depreciation, amortisation and exceptional items.

All segment revenue, operating profit, assets and liabilities are attributable to the principal activity of the Group being the provision of tool and 
equipment hire and related services in, and to customers in, the United Kingdom and the Republic of Ireland. The Group has one customer which 
accounts for more than 10% of Group turnover (2018: one).

Year ended 28 December 2019

Rental  
(and related 
revenue)
£000s

Services
£000s

Central
£000s

Total revenue from external customers from continuing operations

228,973

99,032

Contribution

Branch and selling costs

Central costs

Adjusted EBITDA

Less: Exceptional items

155,490

15,518

Less: Depreciation and amortisation

(32,817)

(217)

Operating profit

Net finance expenses

(Loss) before tax from continuing operations

Income tax

Profit on disposal of discontinued operations 

Profit for the year from discontinued operations

Profit after tax and discontinued operations

Total
£000s

328,005

171,008

–

–

(83,974)

(23,105)

(83,974)

(23,105)

(4,094)

(9,980)

63,929

(4,094)

(43,014)

16,821

(22,609)

(5,788)

(436)

14,770

162

8,708

Notes to the Consolidated Financial Statements continuedFor the year ended 28 December 2019Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 201991

Year ended 28 December 2019

Rental  
(and related 
revenue)
£000s

27,097 

– 

76,794 

155,624 

Services
£000s

Central
£000s

Total
£000s

29 

878 

187 

785

4,277 

1,461 

31,403 

2,339 

24,870 

3,969 

101,851 

160,378 

14 

14 

114,789 

(79,531)

114,789 

(79,531)

(218,540)

(218,540)

5.  Segment reporting continued

Additions to non-current assets

Property, plant and equipment

Intangibles

Non-current assets net book value

Property, plant and equipment

Intangibles

Unallocated corporate assets 

Financial instruments

Current assets

Current liabilities

Non-current liabilities

Year ended 29 December 2018

Rental  
(and related  
revenue)
£000s

Services
£000s

Central
£000s

Total revenue from external customers from continuing operations

225,992 

96,775 

Contribution

Branch and selling costs

Central costs

Adjusted EBITDA

Less: Exceptional items

155,357 

14,586 

Less: Depreciation and amortisation

(31,551)

(171)

Operating profit

Net finance expenses

(Loss) before tax from continuing operations

Income tax

Profit for the year from discontinued operations

(Loss) after tax and discontinued operations

78,961 

Total
£000s

322,767 

169,943 

– 

– 

(84,217)

(25,759)

(84,217)

(25,759)

(4,965)

(12,062)

59,967 

(4,965)

(43,784)

11,218 

(20,374)

(9,156)

2,749 

1,987 

(4,420)

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 2019 
 
 
 
 
 
92

5.  Segment reporting continued

Additions to non-current assets

Property, plant and equipment

Intangibles

Non-current assets net book value

Property, plant and equipment

Intangibles

Unallocated corporate assets 

Financial instruments

Other non-current deferred tax assets

Assets held for sale (net)

Current assets

Current liabilities

Non-current liabilities

6.  Other operating income

Other operating income

Year ended 29 December 2018 (restated)

Rental  
(and related  
revenue)
£000s

22,578 

– 

79,707 

158,420 

Services
£000s

Central
£000s

Total
£000s

60 

140 

377 

324 

7,344 

1,704 

29,982 

1,844 

29,045 

4,913 

109,129 

163,657 

405 

405 

2,500 

2,500 

33,172 

33,172 

116,146 

(101,697)

(252,846)

116,146 

(101,697)

(252,846)

70,466 

Year ended 
28 December 
2019
£000s

Year ended 
29 December 
2018
£000s

542

494

Other operating income relates to sub-let rental income received on vacant properties which are not onerous.

7.  Exceptional items
Items of income or expense have been shown as exceptional either because of their size or nature or because they are non-recurring. As a result, 
during the year ended 28 December 2019 the Group has recognised exceptional items as follows:

Included in 
cost of sales
£000s

Included in 
distribution 
costs
£000s

Included in 
administrative 
expenses
£000s

Included 
in other 
operating 
income
£000s

Included in 
finance 
expense
£000s

Included in 
profit on 
disposal
£000s

Year ended 
28 December 
2019
£000s

Costs related to onerous properties

Cost reduction programme

Impairment of property, plant and equipment

Exceptional items (non-finance)

Accelerated amortisation of debt issue costs

Exceptional items – continuing operations

Business divesture – discontinued operations

Total

– 

17 

– 

17

– 

17 

– 

17 

9 

308 

– 

317

– 

317 

– 

317 

2,924 

519 

363 

3,806

– 

3,806 

– 

3,806 

(46)

– 

– 

(46) 

– 

(46)

– 

(46)

– 

– 

– 

– 

1,882 

1,882 

–

– 

– 

– 

– 

– 

2,887 

844 

363 

4,094

1,882 

5,976 

– 

(14,770)

(14,770)

1,882 

(14,770)

(8,794)

Notes to the Consolidated Financial Statements continuedFor the year ended 28 December 2019Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 201993

7.  Exceptional items continued
During the year ended 29 December 2018, the Group recognised exceptional costs analysed as follows:

Included in 
cost of sales
£000s

Included in 
distribution 
costs
£000s

Included in 
administrative 
expenses
£000s

Included 
in other 
operating 
income
£000s

Included in 
finance 
expense
£000s

Included in 
profit on 
disposal
£000s

Year ended  
29 December 
2018
£000s

Onerous leases

Cost reduction programme

Strategic review

Impairment of property, plant and equipment

Business divesture

Sub-let rental income on onerous leases

Exceptional items (non-finance)

Costs expensed on refinancing

Exceptional items – continuing operations

Exceptional items – discontinued operations

Business divesture – discontinued operations

Exceptional items – total

– 

2 

– 

– 

– 

– 

2

– 

2 

– 

– 

2 

– 

34 

– 

– 

– 

– 

34

– 

34 

– 

– 

34 

2,620 

1,111 

955 

513 

197 

– 

5,396

– 

5,396 

173 

– 

5,569 

– 

– 

– 

– 

– 

(467)

(467)

–

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

1,460 

1,460 

– 

– 

(467) 

1,460 

– 

– 

– 

– 

– 

– 

– 

– 

– 

– 

2,080 

2,080 

2,620 

1,147 

955 

513 

197 

(467)

4,965

1,460

6,425 

173 

2,080 

8,678 

Exceptional items incurred in 2019 and 2018
Costs related to onerous properties: branch and office closures
In 2017 and 2018 the number of branches was reduced to remove less profitable locations with activity centralised into remaining locations. 
During the year, a distribution centre was closed with operations transferred to nearby centres resulting in an onerous lease provision of £2.1m. 
No other branches were closed (2018: 12), however the decision to cease using one of the floors at the Manchester registered office resulted 
in an additional onerous lease provision of £1.0m. The remaining reduction of £(0.2)m relates to the reassessment of existing dark store and onerous 
lease provisions.

Provisions are created net of expected sub-let income. During the year, sub-let income of £0.7m was received and recognised as negative 
provision utilisation.

Cost reduction programme
In light of headwinds that emerged in the market during the year, the Group has undertaken initiatives to reduce costs. These include the closure 
costs of a centre used to refurbish hire stock and costs to exit contracts related to the operation of a cross-dock facility used to redistribute assets 
across the network. Internal restructuring was also carried out, resulting in £0.8m of total costs which include £0.6m redundancy costs.

In 2018 costs of £1.1m were recognised, largely relating to redundancy, when the Group carried out restructuring as it implemented plans to reduce 
central overhead.

Accelerated amortisation of debt issue costs
During 2019 an element of proceeds from the UK Platforms disposal was used to repay debt. The early repayment resulted in accelerated 
amortisation of debt issue costs of £1.9m.

Business divesture
On 19 July 2018 the Group announced the agreement to sell UK Platforms Limited, HSS’s powered access business, to Loxam (see note 28 for 
further details). The transaction completed in 2019 and has been treated as a discontinued operation (note 27). The clearance of this transaction 
was secured from the Competitions and Markets Authority in December 2018, thereby completing the last major hurdle in the agreement to sell the 
business. The costs of the transaction were expensed in 2018. See note 28 for details of the profit on disposal recognised during the year.

In 2017 the Group sold the Reintec branded fleet of cleaning machines, and the associated Tecserv equipment maintenance business, which were 
not considered core to the strategy. In 2018 £0.2m was recognised as exceptional, being a revision to the consideration received on disposal. 

Impairment of closed branch property, plant and equipment
Following the branch closures management conducted an impairment review of property, plant and equipment in closed branches to determine 
what can be reused across the network. During the year ended 28 December 2019, an impairment of £0.4m (2018: £0.5m) to property, plant and 
equipment was recognised in the closed distribution centre and Manchester registered office referenced above.

Exceptional items incurred in 2018 only
Strategic review
Following the appointment of the new Chief Executive Officer in 2017, a thorough Strategic Review was carried out by the Group. Non-recurring third 
party consultancy costs of £1.0m were incurred during the year ended 29 December 2018 to complete this review. 

Costs expensed on refinancing
The Group refinanced in July 2018, terminating the previous finance facility earlier than scheduled. The £1.5m expensed in 2018 largely relate to a 
write-off of debt issue costs related to that facility.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 201994

8.  Finance income and expense

Bank loans and overdrafts

Interest on financial instruments

Term facility

Senior secured notes

Finance leases

Interest unwind on discounted provisions

Debt issue costs

Exceptional accelerated amortisation of debt issue costs

Exceptional finance cost on refinancing the business

9.  Operating profit
Operating profit is stated after charging/(crediting):

Amortisation of intangible assets

Depreciation of property, plant and equipment

Accelerated depreciation relating to hire stock customer losses, hire stock write offs and other asset disposals

Loss on disposal of tangible assets

Impairment of tangible assets

Loss on disposal of intangible assets

Operating lease rentals: 

  – land and buildings

  – motor vehicles

  – hire stock

Sublease rental income

Foreign currency translation gains

Auditors' remuneration 

  – audit of Group and Company financial statements

  – audit of subsidiary financial statements

  – other audit related assurance services

  – corporate finance services

  – taxation compliance services

Year ended
28 December 
2019
£000s

Year ended 
29 December 
2018
£000s

325

247

16,552

–

721

414

2,468

1,882

–

22,609

1,620 

–

9,440 

4,822 

774 

169 

2,089

–

1,460 

20,374 

Year ended
28 December 
2019
£000s

Year ended 
29 December 
2018
£000s

5,522 

28,601

8,257

576 

363 

96 

17,117 

10,272 

919 

(542)

(14)

5,901 

26,823 

9,776 

751 

533 

–

14,950 

10,323 

1,948 

(494)

(234)

£000s

£000s

248

218 

28

–

3

497

63 

288 

82 

150 

12 

595 

Operating lease rentals of land and buildings includes £2.8m (2018: £1.4m) of exceptional costs relating to onerous leases.

Notes to the Consolidated Financial Statements continuedFor the year ended 28 December 2019Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 201910. Employees
The average number of people employed by the Group (including Directors) during the year was as follows:

Distribution

Hire stock and inventory maintenance

Sales and administration

Discontinued operations

Continuing operations

The aggregate remuneration costs of these employees were as follows:

Wages and salaries

Social security costs

Pension costs

Share-based payment expense

Discontinued operations

Continuing operations

95

Year ended
28 December 
2019
Number

Year ended 
29 December 
2018
Number

518 

294 

1,803 

2,615

(10)

2,605 

528 

375 

1,883 

2,786

(116)

2,670 

Year ended
28 December 
2019
£000s

Year ended 
29 December 
2018
£000s

78,669 

84,963 

7,754 

1,843 

714 

7,680 

1,691 

24 

 88,980

 94,358

(165)

88,815

(4,348)

90,010

IAS 24 Related party disclosures (IAS 24) requires the Group to disclose all transactions and outstanding balances with the Group’s key management 
personnel. IAS 24 defines key management personnel as those persons having authority and responsibility for planning, directing and controlling the 
activities of the entity, directly or indirectly, including any Director (whether executive or otherwise) of that entity.

The key management personnel of the Group comprise the Executive Directors along with senior managers from central support services and 
divisional and regional operations. 

The aggregate remuneration costs of key management personnel were as follows:

Wages and salaries

Employer's national insurance contributions and similar taxes

Other pension costs

Share-based payment expense

Discontinued operations

Continuing operations

At 28 December 2019 £0.7m was payable to key management personnel (2018: £0.5m).

Year ended
28 December 
2019
£000s

Year ended 
29 December 
2018
£000s

3,706 

444 

146 

413 

4,709 

–

4,709

3,548 

336 

98 

24 

4,006 

(718)

3,288

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 201996

11.  Directors’ remuneration
The remuneration costs of the Company’s Directors were:

Aggregate emoluments

Bonus

Pension costs

Directors' emoluments

Share-based payment expense

Total emoluments

Year ended
28 December 
2019
£000s

Year ended 
29 December 
2018
£000s

960 

227 

55 

1,242 

185 

1,427 

952 

453 

55 

1,460 

2 

1,462 

There is no compensation for loss of office payable as at 28 December 2019 (29 December 2018: £nil). Included above is the fee of £40,000 
(2018: £40,000) for one director (2018: one) that is paid to Exponent Private Equity LLP (note 29). 

The remuneration of the highest paid Director was:

Aggregate emoluments

Bonus

Pension costs

Directors' emoluments

Share-based payment expense

Total emoluments

Year ended
28 December 
2019
£000s

Year ended 
29 December 
2018
£000s

388 

132 

31 

551 

114 

665 

383 

263 

31 

677 

1 

678 

Notes to the Consolidated Financial Statements continuedFor the year ended 28 December 2019Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 201912. Income tax charge
(a)  Analysis of tax charge in the year

Current tax (credit)/charge

UK corporation tax on the result for the year

Adjustments in respect of prior years

Total current tax charge/(credit) – continuing operations

Deferred tax charge/(credit) for the year

Deferred tax charge/(credit) for the year

Deferred tax charge impact of change in tax rate

Adjustments in respect of prior years

Total deferred tax charge/(credit) (see note 19)

97

Year ended
28 December 
2019
£000s

Year ended 
29 December 
2018
£000s

58 

(1,295)

(1,237)

266 

(39)

227 

1,643 

(2,956)

175 

(145)

436 

–

(20)

(2,749)

The Group received refunds of tax in Ireland related to prior years totalling £1.3m. 

(b) Factors affecting the income tax charge/(credit) in the year
The tax assessed on the loss for the year differs from the standard UK corporation rate of tax. The differences are explained below:

(Loss) before tax – continuing operations

Year ended
28 December 
2019
£000s

Year ended 
29 December 
2018
£000s

(5,788)

(9,156)

(Loss) before tax multiplied by the effective standard rate of corporation tax of 19% (2018: 19%)

(1,100)

(1,739)

Effects of:

Utilisation of tax losses brought forward

Unprovided deferred tax movements on short term temporary differences and capital allowance timing differences

Adjustments in respect of prior years

Expenses not deductible for tax purposes

Losses carried forward

Difference in foreign tax rate

Deferred tax write-back

Impact of change in tax rate

Income tax charge/(credit)

(3)

(609)

(1,513)

677

452 

58 

2,237 

237 

436 

(2,512)

(1,001)

(58)

1,456 

839 

266 

– 

– 

(2,749)

The majority of the deferred tax asset recognised for the year ended 29 December 2018 was not realised due to lower profit before tax and higher 
capital allowances than had been forecast.

(c)  Factors that may affect future tax charge
The standard rate of corporation tax in the UK is 19% and it is also the rate applied to the Group’s profit for the year ended 28 December 2019.

The Group has an unrecognised deferred tax asset relating to temporary timing differences on plant and equipment, intangible assets and provisions 
of £9.6m (2018: £17.0m) and relating to losses of £10.4m (2018: £8.1m – restated).

These potential deferred tax assets have not been recognised on the basis that it is not sufficiently certain when taxable profits that can be utilised to 
absorb the reversal of the temporary difference will be made in the future.

In the March 2020 Budget the Government announced that the 2020 Finance Bill will contain provisions for the standard rate of UK corporation tax to 
remain at 19%, meaning that legislation previously enacted for a reduction to 17% from 1 April 2020 will be reversed. The previously enacted rate of 
17% has however been used to calculate the above deferred tax disclosures as the 2020 Finance Bill is not yet substantively enacted.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 201998

13. Earnings per share

Year ended 28 December 2019

Year ended 29 December 2018

Loss after tax 
from 
continuing 
operations
£000s

(6,224)

(6,407)

Weighted 
average 
number 
of shares
£000s

170,207 

170,207 

Loss after tax 
from 
continuing 
operations  
per share
pence

(3.66)

(3.76)

Basic loss per share is calculated by dividing the result attributable to equity holders by the weighted average number of ordinary shares in issue for 
that year. 

Diluted loss per share is calculated using the loss for the year divided by the weighted average number of shares outstanding assuming the 
conversion of its potentially dilutive equity derivatives outstanding, being nil cost share options (LTIP shares), market value options, Sharesave Scheme 
share options and warrants, as disclosed in notes 23 and 24. 

For the years ended 28 December 2019 and 29 December 2018, all of the Group’s potentially dilutive equity derivative securities were anti-dilutive for 
the purpose of diluted basic loss per share and dilutive for the purpose of diluted adjusted earnings per share, with the exception of the 2017 options 
which were anti-dilutive.

The following is a reconciliation between the basic loss per share and the adjusted basic earnings per share:

Basic (loss) per share

Add back:

Exceptional items per share(1)

Amortisation per share(2)

Income tax (charge)/credit per share

Charge:

Tax (charge) at prevailing rate

Adjusted basic earnings per share

Year ended
28 December 
2019
pence

Year ended 
29 December 
2018
pence

(3.66)

(3.76)

3.51 

3.30 

0.26 

(0.65)

2.76 

3.77 

3.47 

(1.62)

(0.35)

1.51 

(1)  Exceptional items per share is calculated as total exceptional items divided by the weighted average number of shares in issue through the year.
(2)  Amortisation per share is calculated as the amortisation charge divided by the weighted average number of shares in issue through the year.

The following is a reconciliation between the basic and diluted loss per share and the adjusted diluted earnings per share:

Basic and diluted (loss) per share

Add back:

Adjustment to basic loss per share for the impact of dilutive securities(1)

Exceptional items per share(2)

Amortisation per share(3)

Income tax (charge)/credit per share

Charge:

Tax (charge) at prevailing rate

Adjusted diluted earnings per share

Year ended
28 December 
2019
pence

Year ended 
29 December 
2018
pence

(3.66)

(3.76)

0.59 

2.94 

2.77 

0.21 

(0.54)

2.31 

0.36 

3.41 

3.13 

(1.46)

(0.32)

1.36 

(1)  The warrants, LTIP, market value options and Sharesave share options were dilutive in the year ended 28 December 2019 and 29 December 2018 for the purpose 

of calculating adjusted diluted earnings per share. 

(2)  Exceptional items per share is calculated as total finance and non-finance exceptional items divided by the diluted weighted average number of shares in issue 

through the year.

(3)  Amortisation per share is calculated as the amortisation charge divided by the diluted weighted average number of shares in issue through the year.

Notes to the Consolidated Financial Statements continuedFor the year ended 28 December 2019Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 201999

13. Earnings per share continued
The weighted average number of shares for the purposes of calculating the adjusted diluted earnings per share are as follows:

Basic 

Market value options (note 24)

Warrants (note 23)

LTIP share options (note 24)

CSOP options (note 24)

Sharesave scheme options (note 24)

Directors' bonus shares

Diluted 

14. Intangible assets

Cost

At 30 December 2018

Additions

Disposals

At 28 December 2019

Amortisation

At 30 December 2018

Charge for the year

Disposals

At 28 December 2019

Net book value

At 28 December 2019

Cost

At 31 December 2017

Additions

Cost transferred to assets held for sale

At 29 December 2018

Amortisation

At 31 December 2017

Charge for the year

Accumulated depreciation transferred to assets held for sale

At 29 December 2018

Net book value

At 29 December 2018

Year ended 
28 December 2019
Weighted average 
number of shares
000s

 Year ended 
29 December 2018 
Weighted average 
number of shares
000s

170,207 

14,915 

8,510 

7,576 

585 

972 

247 

170,207 

10,292 

4,501 

1,240 

940 

1,373 

–

203,012 

188,553 

Goodwill
£000s

Customer 
relationships
£000s

Brands
£000s

Software
£000s

Total
£000s

124,877 

26,744 

23,222 

22,228 

197,071 

– 

– 

– 

– 

– 

– 

2,339 

(158)

2,339 

(158)

124,877 

26,744 

23,222 

24,409 

199,252 

– 

– 

– 

– 

15,996 

2,698 

– 

18,694 

427 

98 

– 

525 

16,991 

2,726 

(62)

33,414 

5,522 

(62)

19,655 

38,874 

124,877 

8,050 

22,697 

4,754 

160,378 

Goodwill
£000s

Customer 
relationships
£000s

Brands
£000s

Software
£000s

Total
£000s

128,991 

26,744 

24,102 

– 

(4,114)

– 

– 

– 

(880)

20,481 

1,844 

(97)

200,318 

1,844 

(5,091)

124,877 

26,744 

23,222 

22,228 

197,071 

– 

– 

– 

– 

13,346 

2,650 

– 

15,996 

526 

100 

(199)

427 

13,937 

3,151 

(97)

16,991 

27,809 

5,901 

(296)

33,414 

124,877 

10,748 

22,795 

5,237 

163,657 

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 2019100

14. Intangible assets continued
Analysis of goodwill, indefinite life brands, other brands and customer relationships by cash generating units

Allocated to

HSS Core

Climate control

Power generation

At 28 December 2019

Allocated to

HSS Core

Climate control

Power generation

At 29 December 2018

Goodwill
£000s

Indefinite life 
brands
£000s

Other
brands
£000s

Customer 
relationships
£000s

Total
£000s

111,497 

21,900 

7,327 

6,053 

– 

– 

124,877 

21,900 

256 

336 

205 

797 

6,849 

140,502 

820 

381 

8,483 

6,639 

8,050 

155,624 

Goodwill
£000s

Indefinite life 
brands
£000s

Other
brands
£000s

Customer 
relationships
£000s

Total
£000s

111,497 

21,900 

7,327 

6,053 

– 

– 

124,877 

21,900 

276 

399 

220 

895 

9,345 

143,018 

932 

471 

8,658 

6,744 

10,748 

158,420 

The remaining life of intangible assets other than goodwill and indefinite life brands is between one and fifteen years (2018: two and sixteen years).

The Group tests property, plant and equipment, goodwill and indefinite life brands for impairment annually or more frequently if there are indicators 
that impairment may have occurred. The recoverable amounts of the goodwill and indefinite life brands, which are allocated to CGUs, are estimated 
from value in use (VIU) calculations which model pre-tax cash flows for the next five years (2018: five years) together with a terminal value using a long-
term growth rate. The key assumptions underpinning the recoverable amounts of the CGUs tested for impairment are those regarding the discount 
rate, forecast revenue, EBITDA and capital expenditure.

The key variables applied to the VIU calculations were determined as follows:

 → Cash flows were derived based on the budget for 2020 and model of the business for the following two years (to the end of 2022).

 → Operational activity then had the long-term growth rate applied to it while capital expenditure was specifically adjusted to reflect expectations of 

spend in the following years giving a model of five years in total after which a terminal value was calculated. The long-term growth factor used was 
1.4% for each of the CGUs (2018: 1.8%). 

 → A pre-tax discount rate of 9.1% (2018: 9.7%), calculated by reference to a weighted average cost of capital (WACC) based on an industry peer 

group of quoted companies.

An impairment may be identified if changes to any of the factors mentioned above become significant, including underperformance of the Group 
against forecast, negative changes in the UK tool hire market or a deterioration in the UK economy, which would cause the Directors to reconsider 
their assumptions and revise their cash flow projections.

Based on this VIU modelling and impairment testing, the Directors do not consider an impairment charge to be required in respect of any of the 
property, plant and equipment, goodwill and indefinite life brands assets carried in the balance sheet at 28 December 2019 for any of the CGUs.

For the CGU groupings listed in the table above in respect of goodwill and brands, the Directors’ sensitivity analysis does not result in an impairment 
charge. In addition, the Directors assessed a variety of individual scenarios covering individual issues related to factors such as lowered revenue 
growth, capital expenditure plans, general cost inflation and the extension of the time taken to collect cash from customers. The Directors also 
assessed combined outcomes utilised as part of the going concern and long-term viability assessments, particularly in light of the potential impact 
of a hard Brexit. Given the level of headroom in VIU these calculations show, the Directors did not envisage reasonably possible changes, either 
individually or in combination, to the key assumptions that would be sufficient to cause an impairment charge at the balance sheet date.

In respect of HSS Core, at 28 December 2019, the headroom between VIU and carrying value of the related assets was £192.7m (2018: £122.0m). 
The Directors’ sensitivity analysis with regard to HSS Core shows that an increase in the discount rate to 26.7% (2018: 13.4%) or a reduction in the 
long-term growth rate to a decline of 4.2% (2018: decline of 2.5%) would eliminate the headroom shown. In addition, the Directors have assessed the 
combined impact of the long-term growth rate falling to zero (2018: zero) and an increase in the discount rate to 10.15% (2018: 10.89%). This shows 
that the headroom drops to £131.3m (2018: £23.0m) for HSS Core. Each of these rates is viewed as unlikely to occur in the near term and as such no 
impairment charge was required.

Since the balance sheet date the COVID-19 pandemic has emerged as a threat and means that the Directors’ assessment of economic risk has 
changed. As detailed in note 1e, forecasts prepared since the balance sheet date show a large drop in profits in the short-term which could reduce or 
eliminate entirely the headroom identified in the reviews carried out during 2019. A reasonable estimate of the financial effects in this regard cannot yet 
be made.

For the purpose of calculating adjusted EBITDA and adjusted EBITA, amortisation, as disclosed on the face of the income statement, is calculated as 
the total of the amortisation charge for the year and the loss on disposal of intangible assets.

Notes to the Consolidated Financial Statements continuedFor the year ended 28 December 2019Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 2019101

Land & 
buildings
£000s

Plant & 
machinery
£000s

Materials & 
equipment 
held for hire
£000s

Total
£000s

73,293

62,685

195,384

331,362

– 

(95) 

(840)

(935)

2,415 

(2,131)

(72)

1,891

(1,482)

(1,074)

27,097

31,403 

(37,988)

(41,601)

1,146

–

73,505

61,925

184,799

320,229 

51,431 

55,125 

115,677 

222,233 

–

4,316 

209 

(1,568)

49

(79)

2,521 

154

(1,469)

(316)

(546)

21,764 

–

(625)

28,601 

363

(29,157)

(32,194)

267

–

54,437 

55,936 

108,005

218,378 

19,068 

5,989 

76,794 

101,851 

Land & 
buildings
£000s

Plant & 
machinery
£000s

Materials & 
equipment held 
for hire
£000s

Total
£000s

71,778 

61,033 

271,134 

403,945 

–

4,983 

(2,304)

(1,164)

–

2,421 

(649)

(120)

115 

22,578 

(69,907)

(28,536)

115 

29,982 

(72,860)

(29,820)

73,293 

62,685 

195,384 

331,362 

46,918 

6,090

–

(1,159)

(418)

53,556 

152,556 

2,241

–

(557)

(115)

18,492

533 

(37,144)

(18,760)

253,030

26,823

533 

(38,860)

(19,293)

51,431 

55,125 

115,677 

222,233 

21,862 

7,560 

79,707 

109,129 

15. Property, plant and equipment

Cost

At 30 December 2018

Foreign exchange differences

Additions

Disposals

Transfers

At 28 December 2019

Accumulated depreciation

At 30 December 2018

Foreign exchange differences

Charge for the year

Impairment

Disposals

Transfers

At 28 December 2019

Net book value

At 28 December 2019

Cost

At 31 December 20171

Foreign exchange differences

Additions

Transferred to assets held for resale

Disposals

At 29 December 2018

Accumulated depreciation

At 31 December 20171

Charge for the year

Impairment loss

Transferred to assets held for resale

Disposals

At 29 December 2018

Net book value

At 29 December 2018

1  Although assets acquired through historic business combinations were correctly recognised as additions at their fair value, in line with the carrying value in the 

subsidiary financial statements, on disposal, the gross cost and accumulated depreciation was disposed of. An adjustment has been recognised to the Group cost 
and accumulated depreciation as at 31 December 2017, reversing entries previously made in this regard. These adjustments had no impact on the net book value.

The net book value of materials and equipment held for hire includes an amount of £24.9m (2018: £24.4m) in respect of assets held under finance 
leases. The depreciation charge for assets held under finance leases in the year ended 28 December 2019 was £5.4m (2018: £4.7m).

The results of the impairment review for property, plant and equipment are included in note 14.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 2019102

15. Property, plant and equipment continued
For the purpose of calculating adjusted EBITDA and adjusted EBITA, depreciation, as disclosed on the face of the income statement, is calculated 
as the total of the depreciation charge for the year, the accelerated depreciation relating to hire stock customer losses, hire stock write offs and other 
asset disposals and the loss on disposal of other tangible assets.

16. Inventories

Inventories

Inventory spares

Total inventories

Provision for impairment

Inventories

Provision for impairment of inventories

Balance at the beginning of the year

Increase/(decrease) in impairment provision during the year

Balance at the end of the year

The cost of inventories recognised as an expense and included in cost of sales is £27.1m (2018: £25.2m).

17.  Trade and other receivables

Gross trade receivables

Less provision for impairment 

Net trade receivables

Other debtors

Prepayments

Accrued income

Total trade and other receivables

28 December 
2019
£000s

29 December 
2018
£000s

2,503 

1,576 

4,079 

(344)

3,735 

2,594 

2,009 

4,603 

(270)

4,333 

28 December 
2019
£000s

29 December 
2018
£000s

270 

74 

344 

396 

(126)

270 

28 December 
2019
£000s

29 December 
2018
£000s

72,056 

(3,745)

68,311 

2,762 

10,499 

6,824 

88,396 

78,026 

(3,819)

74,207 

3,477 

6,997 

9,300 

93,981 

The bad debt provision is estimated using the simplified approach to expected credit loss techniques and is based upon past default experience and 
the Directors’ assessment of the current economic environment for each of the Group’s ageing categories.

The total amount expensed was £3.6m (2018: £4.4m); unless the counter-party is in liquidation, these amounts are still subject to enforcement 
action. The Group considers current and forward-looking information on macroeconomic factors affecting the Group’s operating environment when 
considering adjustments to the loss experience. At the balance sheet date, the Group had considered economic uncertainty around Brexit, and 
expected GDP growth, inflation and unemployment rates in determining the level of adjustment required.

Provisions are made for credit notes expected to be raised after year end for income recognised during the year (see note 2).

The overall provisions for bad debt and credit notes amount to 5.2% of trade receivables at 28 December 2019 (2018: 4.9%). A 0.5% increase in the 
rate of provision required would give rise to an increased provision of £0.4m (2018: £0.4m).

The Group implemented a new system to manage the OneCall rehire business in April 2019. The new system invoices all sales at the end of each 
period, this is main driver of the reduction in accrued income.

Since the balance sheet date the COVID-19 pandemic has emerged as a threat and means that the Directors’ assessment of economic risk has 
changed. In forecasts prepared since the balance sheet date the Directors have considered scenarios where £20m-£30m of trade receivables are 
recovered late and £10m are not recovered.

Notes to the Consolidated Financial Statements continuedFor the year ended 28 December 2019Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 2019 
17.  Trade and other receivables continued
The following table details the movements in the provision for impairment of trade receivables:

Balance at the beginning of the year

Movement in provision

Balance related to discontinued operations

Balance at the end of the year

The provision for impairment of trade receivables is comprised as follows:

Bad debt provision

Credit note provision

103

28 December 
2019
£000s

29 December 
2018
£000s

(3,819)

(4,429)

74 

–

324 

286 

(3,745)

(3,819)

28 December 
2019
£000s

29 December 
2018
£000s

(1,568)

(2,177)

(3,745)

(1,885)

(1,934)

(3,819)

The bad debt provision based on expected credit losses and applied to trade receivables, all of which are current, is as follows:

28 December 2019

Contract assets, £000s

Expected loss rate

Provision for impairment charge, £000s

29 December 2018

Contract assets, £000s

Expected loss rate

Provision for impairment charge, £000s

Contract assets consist of trade receivables and accrued income.

18. Trade and other payables

Current

Trade payables

Other taxes and social security costs

Other creditors

Accrued interest on borrowings

Accruals

Deferred income

Current

63,633

1.0%

633

Current

69,215

0.0%

8

0-60 days 
past due

61-365 days 
past due

1-2 years 
past due

7,500

3.0%

228

6,631

8.3%

552

1,116

13.9%

155

0-60 days 
past due

61-365 days 
past due

1-2 years 
past due

9,342

0.9%

84

7,330

21.0%

1,540

1,439

17.6%

253

Total

78,880

2.0%

1,568

Total

87,326

2.4%

1,885

28 December 
2019
£000s

29 December 
2018
(restated)
£000s

33,841 

43,139 

6,856 

1,565 

3,608 

20,058 

103 

66,031 

4,104 

1,365 

4,557 

18,623 

220 

72,008 

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 2019104

19. Borrowings

Current

Obligations under finance leases

Revolving credit facility

Non-current

Obligations under finance leases

Senior finance facility

The nominal value of the Group’s loans at each reporting date is as follows:

Senior finance facility

Revolving credit facility

28 December 
2019
£000s

29 December 
2018
£000s

5,355 

– 

5,355 

6,304 

13,000 

19,304 

11,228 

174,501 

9,468 

208,162 

185,729 

217,630 

28 December 
2019
£000s

29 December 
2018
£000s

181,982 

220,000 

–

13,000 

181,982 

233,000 

The Group’s senior finance facility and revolving credit facility (RCF) expire on 10 July 2023 and 10 January 2023 respectively. £15.0m of the senior 
finance facility is to be repaid not later than 10 January 2021.

The senior finance facility is secured over the assets of a group company, Hero Acquisitions Limited, and all of its subsidiaries. These subsidiaries 
comprise all of the trading activities of the Group. The RCF is guaranteed in a similar way to the senior finance facility, save the lenders under the RCF 
rank above those under the senior finance facility. 

After the disposal of the UK Platforms business on 11 January 2019, the Group made a repayment of the senior finance facility amounting to £38.0m 
(see note 28).

The interest rates on the Group’s borrowings are as follows:

Finance leases

Revolving credit facility

Senior finance facility

Floating

Floating

Floating

%age above LIBOR

%age above LIBOR

%age above LIBOR

The weighted average interest rates on the Group’s borrowings are as follows:

Weighted average interest rate on borrowings

Weighted average interest rate on leases

28 December 
2019

29 December 
2018

3.10%

3.00%

8.00%

3.10%

3.00%

8.00%

28 December 
2019

29 December 
2018

10.4%

4.8%

7.0%

5.7%

Amounts under the RCF are typically drawn for a one to three-month borrowing period, with the interest set for each borrowing based upon LIBOR 
and a fixed margin.

Notes to the Consolidated Financial Statements continuedFor the year ended 28 December 2019Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 2019105

28 December 2019

29 December 2018

Finance 
leases
£000s

6,306

11,615

17,921

Borrowings
£000s

– 

237,228 

237,228 

Finance  
leases
£000s

6,927 

9,993 

Borrowings
£000s

13,000 

306,158 

16,920 

319,158 

–

(55,246)

–

(86,158)

(1,338)

– 

(1,148)

– 

16,583 

181,982 

15,772 

233,000 

19. Borrowings continued
The Group’s leases and borrowings have the following maturity profile:

Less than one year

Two to five years

Less interest cash flows:

Senior finance facility

Finance leases

Total principal cash flows

The repayment of £38.0m of the senior finance facility in January 2019 reduced the facilities available by the same amount. The two to five years 
category in the table above reduced from £286.5m to £248.5m at that time. In addition, the £13.0m drawn under the RCF was repaid in February 
2019 and a new £6.0m overdraft facility was put in place with one of the Group’s bankers. This overdraft facility forms part of the overall £25.0m 
RCF as does a £1.8m guarantee arrangement put in place in October 2018 to secure the Group’s card-acquiring services provided by a third party 
(see note 26).

The Group had undrawn committed borrowing facilities of £36.6m at 28 December 2019 (2018: £27.1m). Including net cash balances, the Group 
had access to £59.3m of combined liquidity from available cash and undrawn committed borrowing facilities at 28 December 2019 (2018: £44.7m). 
This includes the ability to borrow up to £30m (outstanding at any time) under its finance lease facilities. Subsequent to year end, the Group drew 
down the remaining RCF of £17.2m.

The maturity profile, excluding interest cash flows, of the Group’s finance leases is as follows:

Less than one year

Two to five years

Finance leases principally relate to hire fleet assets.

20. Provisions

At 30 December 2018

Additions

Utilised during the year

Unwind of provision

Released

Foreign exchange

At 28 December 2019

Of which:

Current 

Non-current

28 December 
2019
£000s

29 December 
2018
£000s

5,355 

11,228 

16,583 

6,304 

9,468 

15,772 

Onerous
leases
£000s

Dilapidations
£000s

Onerous 
contracts
£000s

4,745 

4,942 

(2,570)

20 

(2,304)

– 

16,779 

22,808 

555 

(790)

49 

(360)

(24)

– 

(3,580)

345 

– 

– 

Total
£000s

44,332 

5,497

(6,940)

414 

(2,664)

(24)

4,833 

16,209 

19,573 

40,615 

2,043 

2,790 

4,833 

2,990 

13,219 

16,209 

3,112 

16,461 

19,573 

8,145 

32,470 

40,615 

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 2019106

20. Provisions continued

At 31 December 2017

Assets held for sale

Additions

Utilised during the year

Unwind of provision

Released, including disposal on sale of business

At 29 December 2018

Of which:

Current 

Non-current

Onerous
leases
£000s

Dilapidations
£000s

Onerous 
contracts
£000s

6,607 

13,975 

32,612 

– 

2,054 

(3,254)

11 

(673)

4,745 

3,234 

1,511 

4,745 

(573)

5,841 

(1,312)

44 

(1,196)

– 

– 

(9,918)

114 

– 

16,779 

22,808 

3,488 

13,291 

16,779 

3,562 

19,246 

22,808 

Total
£000s

53,194 

(573)

7,895 

(14,484)

169 

(1,869)

44,332 

10,284 

34,048 

44,332 

Onerous leases
Provisions for onerous leases relate to the current value of contractual liabilities for future rent and rates payments and other unavoidable costs on 
leasehold properties the Group no longer uses or where a site is partially in use and the lease as a whole is loss-making. These liabilities, assessed on 
a lease-by-lease basis, are expected to arise over a period of up to 8 years (2018: 9 years) with the weighted average being 3.9 years (2018: 2.5 years). 
They are stated net of expected sub-let income based on existing sub-let agreements. The onerous lease provision has been discounted at a rate of 
0.9% (2018: 0.9%). A 1% increase in the discount rate at 28 December 2019 would reduce the onerous lease provision by £0.1m (2018: £0.1m).

The assessment of whether a site is onerous is based on the current year profit or loss being projected forward to the end of the lease. In considering 
profitabilty, expected sub-let income for unused space is considered. The amount of expected sub-let income leases included in the onerous lease 
provision amounted to £0.9m at 28 December 2019 (2018: £0.5m). Variations in the actual timings or amounts of sub-let income or to the underlying 
trading and profitability of the site will lead to a commensurate increase or decrease in the amount of provision required in the future. 

Since the balance sheet date the COVID-19 pandemic has emerged as a threat and means that the Directors’ assessment of economic risk has 
changed. As detailed in note 1e, forecasts prepared since the balance sheet date show a large drop in profits in the short-term which could result in 
additional leases becoming onerous. Forecasts have not been prepared at a site level and so this has not been quantified. 

Dilapidations
The dilapidations provision represents dilapidation costs in respect of the Group’s leasehold properties and will therefore arise over the lease 
lives of the Group’s properties, and comprises specific amounts based on surveyors’ reports on a property-by-property basis, where available. 
The remaining properties are covered by an estimate based on gross internal area, adjusted for location, size and age of the property. The weighted 
average dilapidations provision at 28 December 2019 was £8.68 per square foot (psf) (2018: £8.34 psf). The small change in psf amount is the result 
of changes in the property portfolio and updates based on survey or landlord negotiations. Estimates for future dilapidations costs are regularly 
reviewed as and when new information is available. A £0.50 psf increase in the dilapidations provision would lead to an increase in the provision at 
28 December 2019 of £0.9m (2018: £1.2m).

The dilapidations provision has been discounted at a rate of 1.26% (2018: 1.26%) at 28 December 2019 based on 10 year UK gilt yields. A 1% increase 
in the discount rate at 28 December 2019 would decrease both the dilapidations provision and associated fixed asset by £0.8m (2018: £0.6m).

Onerous contract
The onerous contract represents amounts payable in respect of the agreement reached between the Group and Unipart to terminate the contract to 
operate the NDEC. Under the terms of the agreement at 28 December 2019 £20.3m is payable over the period to 2026 (2018: £24.2m) and £3.6m 
has been paid during the year (2018: £9.6m). The provision has been discounted at a rate of 1.19% (2018: 1.19%). A 1% increase in the discount rate 
at 28 December 2019 would decrease the provision by £0.6m (2018: £0.9m).

Notes to the Consolidated Financial Statements continuedFor the year ended 28 December 2019Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 201921. Deferred tax
Deferred tax is provided in full on taxable temporary differences under the liability method using applicable tax rates.

At 30 December 2018 – continuing operations

(Charge)/credit to the income statement

At 28 December 2019

The Group has no recognised deferred tax assets at 28 December 2019.

At 30 December 2017

Less: transferred to assets held for sale

Credit to the income statement – continuing operations

(Charge) to the income statement – discontinued operations

Credit to the income statement – total

Deferred tax assets/(liability) – group

Deferred tax assets/(liability) – discontinued operations

Deferred tax assets/(liability) – total

Deferred tax assets

Deferred tax liabilities

At 29 December 2018

Property, 
plant and 
equipment 
and other 
items
£000s

(841)

841

– 

Acquired 
intangible 
assets
£000s

(327)

(14)

(341)

Property, plant 
and equipment 
and other items
£000s

Acquired 
intangible 
assets
£000s

(2,282)

1,030 

(1,252)

411 

(246)

165 

(841)

(1,276)

(2,117)

– 

(841)

(841)

(518)

126 

(392)

65 

– 

65 

(327)

(126)

(453)

– 

(327)

(327)

Tax
losses
£000s

2,500 

(2,500)

– 

Tax
losses
£000s

358 

(358)

– 

2,500 

(331)

2,169 

2,500 

27 

2,527 

2,500 

– 

2,500 

107

Total
£000s

1,332 

(1,673)

(341)

Total
£000s

(2,442)

798 

(1,644)

2,976 

(577)

2,399 

1,332 

(1,375)

(43)

2,500 

(1,168)

1,332 

Deferred tax assets are recognised in respect of certain tax losses that are expected to be utilised within the next 12 months against future suitable 
taxable profits.

At 28 December 2019 £0.3m (2018: £1.2m) of the deferred tax liability is expected to crystallise after more than one year.

At 28 December 2019 the Group had an unrecognised deferred tax asset relating to trading losses of £10.4m (2018: £8.1m – restated). The gross 
balance at 28 December 2019 was £61.2m (2018: £42.6m – restated).

The Group also has an unrecognised deferred tax asset relating to temporary differences on plant and equipment, intangible assets and provisions 
of £9.6m (2018: £17.0m). The gross balance at 28 December 2019 was £56.5m (2018: £89.4m).

These potential deferred tax assets have not been recognised on the basis that it is not sufficiently certain when taxable profits that can be utilised 
to absorb the reversal of the temporary difference will occur in the future. Deferred tax assets have been recognised to the extent that they will be 
supported by next year’s expected profits.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 2019108

22. Share capital
Number and nominal value of fully paid up ordinary shares of 1p each

At 28 December 2019 and 29 December 2018

Share capital
Ordinary
Number

Share capital 
Ordinary
£000s

170,207,142 

1,702 

23. Warrant reserve
On 11 July 2018, the Group issued 8,510,300 warrants to the holders of its debt under the senior finance facility. A Black-Scholes model was used 
to calculate the fair value of those warrants leading to an amount of £2.7m being recognised. The warrants are exercisable at a subscription price 
of 1p on repayment of the senior finance facility, a change in control or the end of the facility term.

At 28 December 2019 and 29 December 2018

The key assumptions that underpin this model are:

 → no dividends paid throughout the period to 31 December 2021;

Number

Nominal 
value
£000

8,510,300

2,694 

 → performance dates are between 31 December 2020 and 2021 giving a performance period of 3.1 years; and 

 → volatility in the returns to shareholders as measured by the total shareholder return of 54.5% to 57.2%.

24. Share-based payments
The Group operates a number of share-based payment schemes as part of its reward and retention strategies. The key points of each of the Group’s 
share schemes for grants up to 28 December 2019 are summarised below. All schemes are equity-settled. All disclosure relates to both the Group 
and the Company. 

Long Term Incentive Plan
On 4 June 2019 share awards under the Long Term Incentive Plan (“LTIP”) were issued to eligible colleagues in the form of nil-cost options over 
ordinary shares. The LTIP options will vest subject to performance conditions based on earnings per share and return on capital employed measured 
over the three-year period ending with the group’s 2021 financial year. To the extent it vests, each award will, ordinarily, be released to the participant 
at the end of a further two-year holding period. The awards were valued as the grant-date share price, adjusted for anticipated dividends payable.

During 2018, share awards under the LTIP were issued to eligible colleagues in the form of nil-cost options over ordinary shares. The LTIP options will 
vest subject to share price performance measured over the three-month period ending with the Company’s 2021 financial year.

On the same dates as the LTIP awards, tax-qualifying share options were granted as part of the LTIP awards (CSOP options) via a Company Share 
Option Plan approved by HMRC. Each CSOP is subject to the same performance targets as apply to the nil-cost options part of the LTIP and will vest 
and be released at the same time as the nil-cost options. If a CSOP option is exercised as a gain, the number of shares that may be delivered under 
the associated LTIP award will be reduced at exercise by the same value to ensure that the total pre-tax value of the original LTIP award delivered to 
the participant is not increased by the grant of the CSOP option. 

As such, the LTIP comprises a bundled HMRC-approved option in respect of the first £30,000 worth of an award, and an unapproved LTIP award for 
amounts in excess of this HMRC limit. Therefore, the fair value of the award in aggregate is determined by reference to the market value of the original 
LTIP share awards at the date of grant.

Market value options
During 2018, share awards (the 2018 Awards) were granted to eligible colleagues in the form of market value options over ordinary shares. 
The market value options will vest subject to performance conditions based on HSS’s share price measured over the three-month period ending with 
31 December 2021. The award will lapse if the award made in 2017 (see below) vests.

During 2017, share awards (the 2017 Awards) were granted to eligible colleagues in the form of market value options over ordinary shares. The market 
value options will vest subject to performance conditions based on earnings per share and return on capital employed measured over the period 
ending with the Company’s 2020 financial year.

To the extent it vests, each of the 2018 and 2017 Awards will, ordinarily, be released to the participant at the end of a further one-year holding period. 

On the same dates for the 2018 and 2017 Awards, tax-qualifying share options were granted as part of the market value option awards (CSOP 
options) via a Company Share Option Plan approved by HM Revenue & Customs (HMRC). Each CSOP is subject to the same performance targets as 
are applied to the market value options and they will vest and be released at the same time as them. 

As such the total award to each individual comprises a bundled HMRC-approved option in respect of the first £30,000 worth of an award, and an 
unapproved market value option award for amounts in excess of this HMRC limit.

Notes to the Consolidated Financial Statements continuedFor the year ended 28 December 2019Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 2019109

24. Share-based payments continued
Deferred Bonus Plan
On 16 April 2019 shares were issued to Directors under the Group’s Deferred Bonus Plan (“DBP”). The awards are not subject to any performance 
conditions and will ordinarily vest after a two-year holding period. The awards were valued as the grant-date share price, adjusted for anticipated 
dividends payable.

2016 3-year Sharesave Scheme (SAYE Plan)
During 2016, the Group offered all colleagues the opportunity to participate in the 2016 Sharesave Scheme, a SAYE plan. The Sharesave Scheme 
enables participating employees to save anything from £5 to £250 per month over three years. At the end of the three years, the employee may use 
the amount saved to purchase HSS Hire Group plc shares at a discounted price (compared with the price on the date of issue) of 57.7p per share. 
Alternatively, the employee may, at their request, withdraw their savings and leave the SAYE Plan at any time. Participants will be eligible to exercise 
their awards during the 6 month period from 1 January 2020.

No awards have been made under the SAYE Plan since 2016.

The table below reconciles the options outstanding during the year ended 28 December 2019:

Outstanding at 30 December 2018

21,477,547

4,762,622

1,967,025

–

1,102,474

MVO
Number

LTIP
Number

CSOP
Number

DBP
Number

SAYE
Number

Granted

Lapsed

Cancelled

415,388

6,570,227

242,808

350,715

–

–

(1,239,622)

–

–

–

–

–

–

–

(260,580)

Outstanding at 28 December 2019

21,892,935

10,093,227

2,209,833

350,715

841,894

Exercisable at end of year, number

Weighted average exercise price, pence

Weighted average remaining contractual life, years

Weighted average fair value of options granted, pence

–

38.4

8.3

7.5

–

–

9.2

25.6

–

24.3

8.5

5.1

–

–

1.3

37.3

–

57.7

0.5

23.0

The table below reconciles the options outstanding during the year ended 29 December 2018:

Outstanding at 31 December 2017

Granted

Cancelled

Outstanding at 29 December 2018

Exercisable at end of year, number

Weighted average exercise price, pence

Weighted average remaining contractual life, years

Weighted average fair value of options granted, pence

MVO
Number

LTIP
Number

CSOP
Number

DBP
Number

SAYE
Number

7,076,202

1,239,622

666,660

14,500,000

3,523,000

1,355,920

(98,655)

–

(55,555)

21,477,547

4,762,622

1,967,025

–

40.4

3.9

9.2

–

–

3.4

5.2

–

42.6

3.9

9.0

–

–

–

–

–

–

–

–

1,660,893

–

(558,419)

1,102,474

–

57.7

1.3

23.0

The total charge for the year relating to employee share-based payment plans during the year ended 28 December 2019 was £713,000 
(2018: £24,000), all of which related to equity-settled share-based payment transactions.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 2019110

25. Financial instruments
Financial risk management
The Group holds and uses financial instruments to finance its operations and to manage its interest rate and liquidity risks. The Group primarily 
finances its operations using share capital, revenue and borrowings.

The Group’s activities expose it to a variety of financial risks. Risk management is carried out under policies approved by the Board of Directors. 
Financial risk management is carried out by the Chief Financial Officer under a policy approved by the Board. The Board approves written principles 
for overall risk management, as well as written policies covering specific areas, such as interest rate risk, credit risk and liquidity risk, and receives 
regular reports on such matters. The Group does not engage in trading or speculative activities using derivative financial instruments.

Market risk
Market risk is the risk of a change in market prices, such as foreign exchange rates and interest rates. They will affect the Group’s income or the value 
of its holdings of financial instruments.

Interest rate risk
Interest rate risk is the risk of a change in the Group’s cash flows due to a change in interest rates. 

The Group enters into finance leases in respect of hire stock assets and these carry a fixed rate of interest set at lease inception. The Group is only 
exposed to interest rate risk on its variable interest borrowings, such as the senior finance facility, RCF and other short-term borrowings. To mitigate 
the risks associated with this, the Group has entered into an interest rate cap that limits the interest that the Group will pay on £150m of its borrowings 
under the senior finance facility. The Directors continue to monitor developments in market interest rates on a regular basis. The effect of a 1% 
increase in interest rates on the Group’s variable loans would lead to an increase in the interest charge of £2.1m (2018: £1.0m).

Interest rate sensitivity
The table below demonstrates the sensitivity to reasonably possible changes in interest rates, taking into account the Group’s hedging arrangements, 
on income and equity for the year when this movement is applied to the carrying value of financial assets and liabilities:

Effect of:

100 basis points increase

200 basis points increase

Profit Before Tax

Equity

28 December
2019
£m

29 December
2018
£m

28 December
2019
£m

29 December
2018 
£m

1.8

3.7

1.1

2.3

1.8

3.7

1.1

2.3

Refinancing risk
The Group manages its refinancing risk by not letting its borrowings run to their maturity. There is a risk that market conditions might preclude a 
refinancing if this is not done. At the balance sheet date, the Board was satisfied that sufficient cash was forecast to repay the £15.0m of the senior 
finance facility that is to be repaid not later than 10 January 2021, however the risk has increased as a result of COVID-19 as detailed later in this note. 
The remainder of the Group’s senior finance facility and RCF expire on 10 July 2023 and 10 January 2023 respectively.

Foreign exchange risk
Foreign exchange risk is the risk of a change in the Group’s cash flows due to a change in foreign currency exchange rate. The Group is exposed to 
foreign currency exchange rate risk on the cash flows and carrying values of its Republic of Ireland subsidiaries. Given the relatively small size of the 
Republic of Ireland operations compared to the Group, the Directors do not consider this to be a significant risk to the Group.

Credit risk
Credit risk is the risk of financial loss to the Group if a customer or counter-party to a financial instrument fails to meet its contractual obligations and 
arises principally from the Group’s receivables from customers.

The Directors consider the Group’s credit risk from cash, cash equivalents and deposits to be low as the Group only enters transactions with banks or 
financial institutions with a credit rating of A or above. The carrying amount of each financial asset represents the maximum exposure to credit loss.

The Group has policies in place to manage potential credit risk from trade receivables. Customer credit terms are determined using independent 
ratings agency data and regularly updated to reflect any changes in customer circumstances or trading conditions. If no independent rating is 
available an internal assessment is made of the credit quality of the customer, taking into account their financial position and past trading history with 
the Group. The Directors do not expect any significant losses of receivables that have not been provided for as shown in note 17.

Liquidity risk
Liquidity risk is the risk that the Group will not be able to meet its financial obligations as they fall due. The Group finance department regularly 
monitors forecasts of the Group’s liquidity requirements to ensure it has sufficient cash to meet operational needs while maintaining sufficient 
headroom on its undrawn committed borrowing facilities (note 19) at all times so that borrowing limits or covenants on borrowing facilities are 
not breached.

The financial covenant in place on the Group’s senior finance and revolving credit facilities at 28 December 2019 is to maintain leverage (calculated as 
net debt divided by Adjusted EBITDA as calculated each month on a cumulative last twelve month basis) at less than 4.0 times (2018: 4.5 times).

Asset risk
Asset risk is the risk of loss or damage to an asset adding to financial loss to the Group. Customers may damage hire equipment if they do not have 
the appropriate skills to use the equipment or lack a duty of care while using it. The cost of repairing or replacing the equipment can be substantial 
depending on the type of asset and in turn can lead to a loss of revenue until the asset is again available to be hired.

Notes to the Consolidated Financial Statements continuedFor the year ended 28 December 2019Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 2019111

25. Financial instruments continued
Capital management
The Group relies on capital for organic and acquisitive growth, the purchase of rental equipment to replace equipment that has reached the end of its 
useful economic life, and to secure and establish new rental locations and branches. 

The Group defines capital as equity, as shown in the statement of financial position, plus net debt (total borrowings less cash) and seeks to achieve an 
acceptable return on gross capital.

The Group manages its capital structure using a number of measures and taking into account its future strategic plans. Such measures include 
ensuring the Group maintains sufficient liquidity and compliance with a bank covenant. In addition to the cash that the Group has generated from 
its operations, over recent years it has renegotiated its debt structure including the issue of a fixed interest rate bond, fixed-term loan notes, a senior 
finance facility and secured shorter-term bank borrowing through a revolving credit facility.

Fair value
Financial assets at the balance sheet date are comprised of derivative financial assets, trade and other receivables, cash and cash equivalents. 
The derivative financial assets are classified as fair value through other comprehensive income as the interest rate swap is in a designated hedge 
relationship. All other financial assets are classified as financial assets at amortised cost.

All financial liabilities which comprise trade and other payables, obligations under finance leases and borrowings are classified as financial liabilities at 
amortised cost.

The following table shows the fair value of financial assets and financial liabilities within the Group, including their level in the fair value hierarchy. 
It does not include fair value information for financial assets or financial liabilities not measured at fair value if the carrying amount is a reasonable 
approximation of fair value.

Financial assets

Derivative financial instruments – fair value hedge

Position in 
fair value 
heirarchy

28 December 
2019
£000s

29 December 
2018
£000s

Level 2

14 

405 

COVID-19
Since the balance sheet date the COVID-19 pandemic has emerged as a threat and means that the Directors’ assessment of financial risk 
has changed.

As detailed in note 1e, forecasts prepared since the balance sheet date show a large drop in profits in the short-term. Certain forecast downside 
scenarios would result in breach of covenants and require additional liquidity, thereby impacting Group’s ability to repay the £15m of the term facility 
due no later than the 10 January 2021 – increasing liquidity and capital management risks. Credit risk has also increased due to COVID-19’s impact 
on the Group’s customers and in the scenarios considered the Directors have assumed that between £20m and £30m of trade receivables are 
recovered late and £10m are not recovered at all.

26. Commitments and contingencies
The Group’s commitments under non-cancellable operating leases are set out below:

Land and buildings

Within one year

Between two and five years

After five years

Other

Within one year

Between two and five years

After five years

The land and buildings commitments for 2018 have been restated following a review of lease break dates.

28 December 
2019
£000s

29 December 
2018
£000s

10,104 

30,072 

10,693 

50,869 

8,437 

15,537 

–

23,974 

10,001 

31,678 

11,711 

53,390 

8,454 

12,835 

187 

21,476 

74,843 

74,866 

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 2019112

26. Commitments and contingencies continued
Other operating leases predominantly comprise hire stock assets and motor vehicles.

The Group’s future minimum sub-lease rental income expected to be received under non-cancellable operating leases is as follows:

Sub-lease rental income

Within one year

Between two and five years

After five years

28 December 
2019
£000s

29 December 
2018
£000s

551 

1,134 

595 

2,280 

499 

1,017 

161 

1,677 

The Group has issued a guarantee for £1.8m (2018: £1.8m) under the RCF (see note 19) to secure its card-acquiring arrangements.

The Group has contracted to purchase items of property, plant and equipment that it has not received at the reporting date to the value of £3.4m 
(2018: £2.2m).

27.  Assets and liabilities classified as held for sale
On 19 July 2018, the Group announced the agreement to sell UK Platforms Limited, HSS’s powered access business, to Nationwide Platforms 
Limited. The clearance of this transaction was secured from the Competition and Markets Authority in December 2018, thereby completing the 
last major hurdle in the agreement to sell this business. As UK Platforms Limited formed the entirety of the powered access CGU, the assets and 
liabilities of the CGU were classified as held for sale in the consolidated statement of financial position in 2018. The Group completed the disposal 
on 11 January 2019 (note 28) and the results of this business until that date have been classified as a discontinued operation. At 29 December 2018, 
the balance sheet of this business was:

Intangible assets

Property, plant and equipment

Deferred tax assets

Inventories

Trade and other receivables

Cash

Assets held for sale

Debt – finance leases

Trade and other payables

Provisions

Deferred tax liabilities

Liabilities held for sale

Net assets of disposal group

The following table shows a summary of the cash flows for UK Platforms Limited:

Operating cash inflow

Cash outflow from investing activities

Cash outflow from financing activities

29 December 
2018 
£000s

4,752

30,612

27

358

8,892

2,075

46,716

(5,300)

(6,281)

(561)

(1,402)

(13,544)

33,172

28 December 
2019
£000s

29 December 
2018
£000s

607

(262)

(47)

4,286

(225)

(4,197)

Notes to the Consolidated Financial Statements continuedFor the year ended 28 December 2019Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 2019113

28. Business disposal
Disposal of UK Platforms Limited – discontinued operation
On 11 January 2019, the Group completed the disposal of UK Platforms Limited to Nationwide Platforms Limited, a wholly-owned subsidiary of the 
Loxam Group, in order to pay down debt and generate cash flow for the expansion of the Group’s other businesses. After completion of the sale, 
£38.0m of the net proceeds was used to pay down Group debt, reducing the senior finance facility from £220.0m outstanding to £182.0m. The table 
below shows the assets and liabilities disposed of:

Description of assets and liabilities:

Intangible assets (including goodwill)

Property, plant and equipment

Current assets, excluding cash

Cash

Debt – finance leases

Current liabilities, excluding debt

Deferred tax liabilities

Net assets disposed of

Proceeds of disposal less transaction costs

Total profit from disposal of UK Platforms Limited

Costs incurred on disposal of discontinued operations in 2018

Profit on disposal of discontinued operations in 2019

Total profit from disposal of UK Platforms Limited

The table below shows the result of discontinued operations:

Result of discontinued operations

Revenue

Expenses other than finance costs, amortisation and depreciation

Amortisation

Depreciation

Finance costs

Income tax charge

Profit from discontinued operations, net of tax

Profit on disposal of discontinued operations

Costs incurred on disposal of discontinued operations

Profit for the year

£000s

4,749

30,725

6,454

2,373

(5,253)

(2,943)

(1,375)

34,730

47,420

12,690

(2,080)

14,770

12,690

28 December 
2019
£000s

29 December 
2018
£000s

1,115

(801)

(3)

(149)

–

–

162

14,770

–

14,932

29,722

(18,524)

(45)

(6,069)

(440)

(577)

4,067

–

(2,080)

1,987

29. Related party transactions
Ultimate parent entity
By virtue of its majority shareholding the Group’s immediate and ultimate parent entity is Exponent Private Equity LLP. During the year entities 
managed by Exponent Private Equity LLP charged the Group fees of £44,292 (2018: £42,803) and £nil was outstanding at 28 December 2019 
(2018: £nil). Additionally Exponent Private Equity invests in businesses whom the Group trade with. All transactions are carried out on an arm’s length 
basis and are immaterial to both parties. 

Key management personnel
Related party transactions with key management personnel are disclosed in Note 10.

30. Dividends
The Directors do not recommend the payment of dividend for the year ended 28 December 2019 (2018: nil).

No interim dividends were paid or proposed during the year (2018: nil).

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 2019114

31. Note supporting statement of cash flows

Cash

Current borrowings

Non-current borrowings(1)

Finance lease liabilities

Total

Accrued interest on borrowings

Debt issue costs(1)

Net debt(2)

Cash

Current borrowings

Non-current borrowings(1)

Finance lease liabilities

Total

Accrued interest on borrowings

Debt issue costs(1)

Net debt(2)

At
30 December
2018
£000s

17,832 

(13,000)

(208,162)

(15,772)

4,826 

13,000 

38,018 

7,361

(219,102)

63,205 

(4,557)

(11,838)

18,498 

–

Cash
flows
£000s

Discontinued
operations
£000s

Other
non-cash
movements
£000s

At
28 December
2019
£000s

– 

– 

– 

(47)

(47)

– 

–

– 

– 

(4,357)

(8,126)

22,658 

– 

(174,501)

(16,583)

(12,483)

(168,426)

(17,549)

4,357

(3,608)

(7,481)

(235,497)

81,703 

(47)

(25,675)

(179,515)

At
31 December
2017
£000s

Cash
flows
£000s

Discontinued
operations
£000s

Other
non-cash
movements
£000s

At
29 December
2018
£000s

2,151 

(69,000)

(134,242)

(25,997)

(227,088)

(3,904)

(1,758)

(232,750)

17,625 

56,000 

(72,763)

12,510 

13,372

17,265 

(11,237)

19,400 

(1,944)

– 

– 

5,301 

3,357 

– 

– 

17,832 

(13,000)

(1,157) 

(208,162)

(7,586)

(8,743)

(15,772)

(219,102)

– 

–

(17,918)

1,157

(4,557)

(11,838)

3,357 

(25,504)

(235,497)

(1)  Non-current borrowings are stated net of debt issue costs.
(2)  HSS calculation of net debt includes accrued interest on borrowings and excludes deduction for debt issue costs.

Notes to the Consolidated Financial Statements continuedFor the year ended 28 December 2019Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 2019115

32. Adjusted EBITDA and Adjusted EBITA
Non-IFRS financial measures
Earnings before interest, taxation, depreciation and amortisation (EBITDA) and Adjusted EBITDA, earnings before interest, 
tax and amortisation (EBITA) and Adjusted EBITA
EBITDA, Adjusted EBITDA, EBITA and Adjusted EBITA are non-IFRS and non-Generally Accepted Accounting Practice (GAAP) performance 
measures used by the Directors and management to assess the operating performance of the Group. 

 → EBITDA is defined as operating profit before depreciation and amortisation. For this purpose depreciation includes the net book value of hire stock 
losses and write-offs, and the net book value of other fixed asset disposals less the proceeds on those disposals. Exceptional items are excluded 
from EBITDA to calculate Adjusted EBITDA. 

 → EBITA is defined by the Group as operating profit before amortisation. Exceptional items are excluded from EBITA to calculate Adjusted EBITA.

The Group discloses Adjusted EBITDA and Adjusted EBITA as supplemental non-IFRS financial performance measures because the Directors 
believe they are useful metrics by which to compare the performance of the business from period to period and such measures similar to Adjusted 
EBITDA and Adjusted EBITA are broadly used by analysts, rating agencies and investors in assessing the performance of the Group. Accordingly, the 
Directors believe that the presentation of Adjusted EBITDA and Adjusted EBITA provides useful information to users of the Financial Statements.

As these are non-IFRS measures, Adjusted EBITDA and adjusted operating profit measures used by other entities may not be calculated in the same 
way and are hence not directly comparable.

Adjusted EBITDA is calculated as follows:

Operating profit

Add: Depreciation of property, plant and equipment

Add: Accelerated depreciation relating to hire stock customer losses, 
hire stock write offs and other asset disposals

Add: Amortisation of intangible assets

Add: Loss on disposal of intangible assets

EBITDA

Add: Exceptional items

Adjusted EBITDA

Adjusted EBITA is calculated as follows:

Operating profit

Add: Amortisation of intangible assets

Add: Loss on disposal of intangible assets

EBITA

Add: Exceptional items

Adjusted EBITA

Continuing operations

Total

Year ended
28 December 
2019
£000s

Year ended 
29 December 
2018
£000s

Year ended
28 December 
2019
£000s

Year ended 
29 December 
2018
£000s

16,821

28,601

8,795

5,522

96

59,835

4,094

63,929

11,218

25,973

11,910

5,901

–

55,002

4,965

59,967

16,982

28,750

8,795

5,525

96

60,148

4,095

64,243

16,302

32,042

11,910

5,946

–

66,200

5,138

71,338

Continuing operations

Total

Year ended
28 December 
2019
£000s

Year ended 
29 December 
2018
£000s

Year ended
28 December 
2019 
£000s 

Year ended 
29 December 
2018
£000s

16,821

5,522

96

22,439

4,094

26,533

11,218

5,901

–

17,119

4,965

22,084

16,982

5,525

96

22,603

4,095

26,698

16,302

5,946

–

22,248

5,138

27,386

33. Post Balance Sheet Event
The emergence of COVID-19 as a threat
Since the balance sheet date, a new virus, COVID-19, has resulted in a pandemic which is impacting the Group’s performance. This represents a non-
adjusting post-balance sheet event. Information on the Group’s response to COVID-19 can be found in note 1e (going concern). It is expected that 
there will be a material adverse impact on profit in 2020 and that credit risk will increase due to the Group’s customers facing a drop-off in sales and 
reductions in liquidity headroom.

The potential impact of COVID-19 on the Group’s impairment review, expected credit losses and onerous lease provisions are detailed in notes 14, 17 
and 20 respectively.

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 2019116

Company Statement of Financial Position
At 28 December 2019

ASSETS

Non-current assets

Investments

Other receivables

Current assets

Other receivables

Cash

Total assets

LIABILITIES

Current liabilities

Other payables

Total liabilities

Net assets

EQUITY

Share capital

Warrant reserve

Merger reserve

Retained surplus

Total surplus attributable to owners of the Company

28 December 
2019
£000s

29 December 
2018
£000s

Note

2

3

3

4

5

5

89,906

166,839

256,745

89,193

136,924

226,117

–

17

17

15,405

19

15,424

256,762

241,541

(11,489)

(11,160)

(11,489)

(11,160)

245,273

230,381

1,702

2,694

97,716

143,161

245,273

1,702

2,694

97,716

128,269

230,381

As permitted by Section 408(3) of the Companies Act 2006, the Company’s income statement and statement of comprehensive income and related 
notes have not been presented.

The Company made a post-tax profit for the year of £14,179,000 (2018: £12,933,000).

The notes on pages 118 to 120 form part of these financial statements.

The financial statements were approved and authorised for issue by the board of directors on 26 May 2020 and were signed on its behalf by:

P Quested
Director

26 May 2020

Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 2019Company Statement of Changes in Equity
For the year ended 28 December 2019

117

At 30 December 2018

Profit for the year

Share-based payments

At 28 December 2019

At 31 December 2017

Warrants issued

Profit for the year

At 29 December 2018

The notes on pages 118 to 120 form part of these financial statements.

Share
capital
£000s

Warrant
reserve
£000s

Merger
reserve
£000s

Retained 
earnings
£000s

Total
equity
£000s

1,702 

2,694 

97,716 

128,269 

230,381 

–

–

–

–

–

–

14,179

713 

14,179

713 

1,702 

2,694 

97,716 

143,161 

245,273 

Share
capital
£000s

1,702 

–

–

Warrant
reserve
£000s

Merger
reserve
£000s

Retained 
earnings
£000s

Total
equity
£000s

–

97,716 

115,336 

214,754 

2,694 

–

–

–

–

12,933 

2,694 

12,933 

1,702 

2,694 

97,716 

128,269 

230,381 

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 2019118

Notes to the Company Financial Statements
For the year ended 28 December 2019

1.  Accounting policies
HSS Hire Group Plc (the “Company”) is a company incorporated and domiciled in the United Kingdom. The Company’s registered office is Oakland 
House, 76 Talbot Road, Old Trafford, Manchester, M16 0PQ.

a)  Reporting entity
HSS Hire Group Limited was incorporated on 7 January 2015 as a private company limited by shares in the United Kingdom and re-registered 
as a public limited company on 19 January 2015. The Company listed its shares on the London Stock Exchange on 9 February 2015.

The Company’s principal activity is to act as ultimate holding company for a group of companies whose principal activities are the supply and hire 
of equipment and associated services.

b)  Statement of compliance
The Company financial statements have been prepared in accordance with Financial Reporting Standard 100 Application of Financial Reporting 
Requirements (“FRS 100”) and Financial Reporting Standard 101 Reduced Disclosure Framework (“FRS 101”) and the Companies Act 2006.

Disclosure exemptions adopted
In preparing these financial statements the company has taken advantage of all disclosure exemptions conferred by FRS 101. Therefore these 
financial statements do not include:

 → certain comparative information as otherwise required by EU endorsed IFRS

 → certain disclosures regarding the company’s capital

 → a statement of cash flows

 → the effect of future accounting standards not yet adopted

 → the disclosure of the remuneration of key management personnel

 → disclosure of related party transactions with other wholly owned members of the HSS Hire Group Plc group of companies.

In addition, and in accordance with FRS 101, further disclosure exemptions have been adopted because equivalent disclosures are included 
in the company’s consolidated financial statements. These financial statements do not include certain disclosures in respect of:

 → Share based payments;

 → Financial instruments (other than certain disclosures required as a result of recording financial Instruments at fair value); or

 → Fair value measurement other than certain disclosures required as a result of recording financial instruments at fair value).

The directors have taken advantage of the option within section 390 of the Companies Act 2006 to prepare their financial statements up to a 
date seven days either side of the Company’s accounting reference date of 31 December, and these accounts therefore cover the period from 
30 December 2018 to 28 December 2019 (2018: 31 December 2017 to 29 December 2018).

The Company complies with the accounting policies defined in Notes 1 to 4 to the Group consolidated statements on pages 80 to 90 except as 
noted below.

c)  Merger reserve
The merger reserve is the amount arising on the difference between the nominal value of the shares issued on acquisition of the subsidiary companies 
and the Company value of the interest in subsidiaries. The merger reserve arises where more than 90% of the shares in a subsidiary are acquired and 
the consideration includes the issue of new shares by the Company, and therefore the Company adopts merger relief under the Companies Act 2006.

Investments

d) 
Investments in subsidiaries are included in the statement of financial position at cost less amounts written-off, representing impairment in value. 
Impairment charges are recorded if events or changes in circumstances indicate that the carrying value may not be recoverable.

As the investment in subsidiaries arose from a reorganisation of the group structure that satisfies the criteria set out in IAS 27 ‘Separate Financial 
Statements’, the cost of investment has been measured as the carrying amount of its share of the equity items shown in the separate financial 
statements of the original parent at the date of reorganisation.

e)  Recoverability of intercompany receivables
Intercompany receivables are term loans with interest accruing at a rate considered to be the market rate of interest at the date of inception. As these 
are term loans with expiry within twelve months, expected credit losses have been determined based on lifetime expected credit loss.  These loans 
are expected to be rolled over into future periods as they mature and as such management judgements are required in determining appropriate 
alternative settlement scenarios.

Having taken into account a number of different settlement scenarios, no material expected credit loss has been identified. Changes in certain 
assumptions regarding the recovery amounts under alternative settlement scenarios could result in a material expected credit loss impairment. 

Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 20192.  Investments

At 30 December 2018

Additions

At 28 December 2019

119

£000s

89,193 

713 

89,906 

Additions comprise equity-settled share-based payment awards offered to employees in subsidiary companies.

At 28 December 2019 the Company’s subsidiaries, including those held indirectly through direct subsidiaries, are:

Company

Hampshire Topco Limited

Hampshire Midco Limited

Hampshire Bidco Limited

Hero Acquisitions Limited

HSS Hire Service Holdings Limited

HSS Hire Service Finance Limited

Bannagroe Limited

ABird Superior Limited

HSS Hire Service Group Limited

A1 Hire & Sales Limited

Laois Hire Services Limited

ABird Limited

Apex Generators Limited

HSS Financing plc

HSS Training Limited

1st Collection Services Limited

All Seasons Hire Limited

HSS Hire Limited

HSS Hire Trading Limited

Holding

Direct

Indirect

Indirect

Indirect

Indirect

Indirect

Indirect

Indirect

Indirect

Indirect

Indirect

Indirect

Indirect

Indirect

Indirect

Indirect

Indirect

Indirect

Indirect

Country of 
incorporation

Principal activity

Ordinary shares held

United Kingdom

Intermediate holding company

United Kingdom

Intermediate holding company

United Kingdom

Intermediate holding company

United Kingdom

Intermediate holding company

United Kingdom

Intermediate holding company

United Kingdom

Intermediate holding company

Republic of Ireland

Intermediate holding company

United Kingdom

Intermediate holding company

United Kingdom

United Kingdom

Hire and equipment services

Hire and equipment services

Republic of Ireland

Hire and equipment services

United Kingdom

United Kingdom

United Kingdom

United Kingdom

Hire and equipment services

Hire and equipment services

Financing

Training services

United Kingdom

Administration of group debtors

United Kingdom

Hire and equipment services

United Kingdom

Intermediate holding company

United Kingdom

Dormant

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

100%

The registered office of the subsidiaries listed above is Oakland House, 76 Talbot Road, Old Trafford, Manchester, M16 0PQ, except for the following:

 → Apex Generators Ltd,125 West Regent Street, Glasgow, G2 2SA

 → Laois Hire Services Limited, Abbeyleix Road, Portlaoise, Co. Laois, Eire

 → Bannagroe Limited, Clonminam Industrial Estate, Portlaoise, Co. Laois, Eire

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 2019120

Notes to the Company Financial Statements continued
For the year ended 28 December 2019

3.  Other receivables

Non-current

Amounts due from group undertakings

Current

Amounts due from group undertakings

Prepayments

4.  Other payables: amounts falling due within one year

Amounts owed to group undertakings

Accruals and deferred income

Other creditors

28 December 
2019
£000s

29 December 
2018
£000s

166,839 

136,924 

28 December 
2019
£000s

29 December 
2018
£000s

–

–

–

15,383 

22 

15,405 

28 December 
2019
£000s

29 December 
2018
£000s

11,120 

10,987 

369 

–

172 

1 

11,489 

11,160 

5.  Share capital
The details of the Company’s share capital are set out in note 22 to the consolidated financial statements.

6.  Profit and loss account
As permitted by section 408 of the Companies Act 2006 the company has elected not to present its own profit and loss account for the year. 
The auditors’ remuneration for audit and other services is disclosed in note 9 to the consolidated financial statements.

7.  Related party transactions
The Company’s related party transactions are set out in note 29 to the consolidated financial statements.

8.  Financial instruments
Details of the Group’s financial instruments policies are set out in note 25 to the consolidated financial statements. 

9.  Employee and Director costs
The Directors are the only employees of the Company. Their costs are borne by a subsidiary company HSS Hire Service Group Limited. 
Details of the Director’s remuneration are set out in note 11 to the consolidated financial statements.

Financial StatementsHSS Hire Group plc  Annual Report and Financial Statements 2019Five Year Summary
For the year ended 28 December 2019

Income Statement

Revenue

Operating profit/(loss)

Net finance costs

(Loss) before tax

Tax charge/(credit)

(Loss) after tax from continuing operations

Adjusted EBITDA

Adjusted depreciation

Adjusted EBITA

Amortisation

Operating profit/(loss) excluding exceptional items

Exceptional items

Operating profit/(loss)

Assets employed

Non-current assets

Assets held for resale (net)

Inventories

Trade and other receivables

Cash

Current borrowings

Other current liabilities

Non-current borrowings

Other non-current liabilities

Net assets

Net debt

121

Year ended 
28 December 
2019
£000s

Year ended  
29 December 
2018
(restated*)
£000s

Year ended  
30 December 
2017
(restated*)
£000s

Year ended  
31 December 
2016
(restated*)
£000s

Year ended  
26 December 
2015
(restated*)
£000s

328,005

16,821

(22,609)

(5,788)

(436)

(6,224)

63,929

(37,396)

26,533

(5,618)

20,915

(4,094)

16,821

322,767

303,935

307,580

278,440

11,218

(20,374)

(9,156)

2,749

(6,407)

59,967

(37,883)

22,084

(5,901)

16,183

(4,965)

11,218

(79,936)

(13,152)

(93,088)

6,692

(86,396)

35,943

(42,827)

(6,884)

(6,592)

(13,476)

(66,460)

(79,936)

(10,257)

(13,678)

(23,935)

1,183

(22,752)

56,042

(43,267)

12,775

(6,190)

6,585

(16,842)

(10,257)

(542)

(19,722)

(20,264)

86

(20,178)

55,362

(42,577)

12,785

(4,927)

7,858

(8,400)

(542)

262,243

275,691

323,782

358,008

365,355

–

3,735

88,396

22,658

33,172

4,333

93,981

17,832

1,500

5,519

96,503

2,151

–

7,898

103,744

15,211

377,032

425,009

429,455

484,861

(5,355)

(74,176)

297,501

(185,729)

(32,811)

(19,304)

(82,393)

323,312

(217,630)

(35,216)

(80,892)

(88,331)

260,232

(148,347)

(39,310)

(77,448)

(85,546)

321,867

(150,478)

(18,915)

–

9,095

97,585

1,812

473,847

(58,585)

(83,334)

331,928

(153,772)

(20,693)

78,961

70,466

72,575

152,474

157,463

(179,515)

(187,975)

(223,383)

(207,616)

(204,101)

Net deverage ratio (net debt/adjusted EBITDA)

2.8x

3.1x

6.2x

3.7x

3.7x

Capital expenditure

31,403

30,040

34,513

38,185

72,047

Average number of employees

2,605

2,670

2,947

3,123

3,210

Weighted average number of ordinary shares

170,207

170,207

170,207

154,887

144,534

Per ordinary 1p share

Basic earnings, pence

Adjusted earnings, pence

* Restated due to a prior year adjustment (note 1g)

(3.66)

2.76

(3.76)

1.51

(50.76)

(10.42)

(14.69)

(0.48)

(13.96)

(0.45)

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 2019Forward-looking statements
This document contains certain forward-looking statements concerning 
the Group’s business, financial condition, results of operations and 
certain of the Group’s plans, objectives, assumptions, projections, 
expectations or beliefs with respect to these items. Forward-looking 
statements are sometimes, but not always, identified by their use of a 
date in the future or such words as ‘anticipates’, ‘aims’, ‘due’, ‘could’, 
‘may’, ‘will’, ‘should’, ‘expects’, ‘believes’, ‘intends’, ‘plans’, ‘potential’, 
‘targets’, ‘goal’ or ‘estimates’.

Forward-looking statements involve known and unknown risks, 
uncertainties and other factors, which may cause the Group’s actual 
financial condition, performance and results to differ materially from 
the plans, goals, objectives and expectations set out in the forward-
looking statements included in this document. Accordingly, readers are 
cautioned not to place undue reliance on forward-looking statements.

By their nature, forward-looking statements relate to events and 
depend on circumstances that will occur in the future and are inherently 
unpredictable. Such forward-looking statements should, therefore, be 
considered in light of various important factors that could cause actual 
results and developments to differ materially from those expressed or 
implied by these forward-looking statements. These factors include, 
among other things: changes in the economies and markets within which 
the Group operates; changes in the regulatory regime within which the 
Group operates; changes in interest and, to a lesser extent, exchange 
rates; the impact of competitor pricing behaviour; the occurrence of 
major operational problems; the loss of major customers; contingent 
liabilities; and the impact of legal or other proceedings against, or which 
otherwise affect, the Group.

No assurance can be given that the forward-looking statements in this 
document will be realised; actual events or results may differ materially 
as a result of risks and uncertainties facing the Group. Subject to 
compliance with applicable law and regulation, the Company does not 
intend to update the forward-looking statements in this document to 
reflect events or circumstances after the date of this document, and 
does not undertake any obligation to do so.

Financial Calendar
Annual General Meeting  
11.00am, 25 June 2020

122

Shareholder Information

Annual General Meeting
The Company’s Annual General Meeting will be held at 11.00am  
on 25 June 2020 at Hilton Garden Inn, Hatton Cross, TW6 2SQ. 
Details of the Resolutions proposed and being voted on are provided  
in the Notice of AGM provided to shareholders and available for 
download at the Group website, www.hsshiregroup.com. Attendance in 
person at the 2020 AGM by shareholders and directors shall be subject 
to any restrictions around COVID-19, details of which shall be included 
in the Notice of Meeting with any further updates to be provided via the 
‘News & Resources’ section at hsshiregroup.com.

Share fraud and boiler room scams
Many companies have become aware that their shareholders have 
received unsolicited phone calls or correspondence concerning 
investment matters. Share scams are often run from ‘boiler rooms’ 
where fraudsters cold-call investors offering them worthless, overpriced 
or even non-existent shares.

These operations are commonly known as ‘boiler room fraud’.  
The ‘brokers’ (callers) can be very persistent and extremely persuasive. 
They often have websites to support their activities, their advice and the 
companies they purport to represent. It is not just novice investors that 
have been duped in this way; many of the victims have been successfully 
investing for several years. 

Shareholders are cautioned to be very wary of any unsolicited advice, 
offers to buy shares at a discount, sell your shares at a premium or offers 
of free company reports. 

If you are offered unsolicited investment advice, discounted shares, a 
premium price for shares you own, or free company or research reports, 
you should take these steps before handing over any money:

 → Record the name of the person and organisation contacting you. 

 → Check the Financial Conduct Authority (FCA) Register at www.fca.

org.uk/register to ensure they are properly authorised.

 → Use the details on the FCA Register to contact the firm.

 → Call the FCA Consumer Helpline on 0800 111 6768 if there are no 
contact details on the Register or you are told they are out of date.

 → If you receive telephone calls, emails, letters purporting to be  
from HSS Hire Group plc or from companies endorsed by  
HSS Hire Group plc and you are unsure if they are legitimate,  
please contact our shareholder helpline for clarification  
(0371 384 2030 or +44 (0)121 415 7047 (overseas)).

 → If the caller persists, hang up. 

Please note that should you use an unauthorised firm to buy or sell 
shares or other investments, you will not have access to the Financial 
Ombudsman Service or Financial Services Compensation Scheme 
(FSCS) if things go wrong. 

If you are approached about a share scam you should tell the FCA using 
the online share fraud reporting form at www.fca.org.uk/consumers/
report-scam-unauthorised-firm where you can find out about the latest 
investment scams. You can also call the FCA Consumer Helpline on 
0800 111 6768. 

If you have already paid money to share fraudsters you should contact 
Action Fraud on 0300 123 2040 or online at: www.actionfraud.police.uk

Further information on this or similar activity can be found at 
www.cityoflondon.police.uk/citypolice within the Economic 
Crime section.

Additional InformationHSS Hire Group plc  Annual Report and Financial Statements 2019123

Company Information

Registered Office
HSS Hire Group plc
Oakland House
76 Talbot Road
Manchester M16 0PQ

Email: investors@hss.com
Website: www.hsshiregroup.com
Registered number: England and Wales, No. 9378067

Company Secretary
Daniel Joll

Financial Advisers and Stockbrokers
Numis Securities Limited 
The London Stock Exchange Building 
10 Paternoster Square 
London EC4M 7LT

Legal Advisers
Freshfields Bruckhaus Deringer LLP
65 Fleet Street
London EC4Y 1HS

Independent Auditors
BDO LLP
55 Baker St
London W1U 7EU

Bankers
HSBC Bank plc
8 Canada Square
London E14 5HQ

National Westminster Bank plc
250 Bishopsgate
London EC2M 4AA

Financial Public Relations
Teneo
5th Floor
6 More London Place
London SE1 2DA

Registrars
Equiniti Limited
Aspect House
Spencer House
Lancing
West Sussex BN99 6DA 

Contact Centre:
UK: 0371 384 2030
Intl: +44 (0)121 415 7047

Insurance Brokers
Marsh Limited
1 Tower Place West
Tower Place
London EC3R 5BU

Strategic ReportCorporate GovernanceFinancial StatementsAdditional InformationHSS Hire Group plc  Annual Report and Financial Statements 2019124

Definitions and Glossary

The following is a list of commonly used terms in the industry or the Annual Report and Accounts.

‘2016 Code’

‘2018 Code’

‘ABird’ or ‘ABird 
Power Solutions’ 

the Corporate Governance Code 2016

the Corporate Governance Code 2018

ABird Superior Limited and its wholly owned subsidiary, ABird Limited

‘Act’

the Companies Act 2006, as amended

‘Activ’ Shield Bar’ 

a safety feature developed in conjunction with manufacturer Haulotte on the Group’s platform access fleet

‘Adjusted EBITA’ 

EBITA adjusted to add back exceptional items

‘Adjusted EBITDA’ 

EBITDA adjusted to add back exceptional items

‘Adjusted EPS’

‘Admission’ 

measure of adjusted profitability per share. Widely recognised measure of shareholder value (profit) being generated by a business 
excluding non-recurring or exceptional items and amortisation and after charging the prevailing rate of corporation tax

the admission of the shares to the premium listing segment of the Official List and to trading on the London Stock Exchange’s  
main market for listed securities

‘All Seasons Hire’

All Seasons Hire Limited

‘Apex’ 

‘Articles’ 

Apex Generators Limited

the Articles of Association of the Company 

‘Average revenue per 
account customer’

calculated by dividing the total revenue from account customers only in a year by the simple average of the opening and closing 
number of trading accounts

‘B2B’ 

‘bn’

‘bps’

‘BSI’

business-to-business

a billion or billions when used with a number or numbers and a currency unit e.g. £5.7bn denotes £5.7 billion pounds sterling

Basis points are a unit of measure used to describe the percentage change in the value or rate of a financial instrument.  
One basis point is equivalent to 0.01% (1/100th of a percent) or 0.0001 in decimal form

British Standards Institute is the national standards body of the United Kingdom. BSI produces technical standards on a wide  
range of products and services, and also supplies certification and standards-related services to businesses.

‘Carbon emissions  
in our built 
environment’

calculated as the total CO2 emissions from fuel combustion (a scope 1 emission) and purchased electricity (scope 2 emissions)  
of the Group in kg CO2 divided by the total m2 of the Group’s freehold and leasehold portfolio. Calculated for the period 1 April  
to 31 March in each period in accordance with the reporting timeframe required for annual CRC submissions

‘CITB’

‘colleague’

‘Company’

the Construction Industry Training Board works with industry and government in the UK to promote the development and training  
of construction industry employees. CITB accredited training courses are the recognised standard in UK safety training

Directors and employees of HSS

HSS Hire Group plc

‘Core Hire Rental 
Revenue’

Revenue associated only with the rental of owned assets in the core HSS business. This excludes revenues from specialist 
hire businesses (Abird, Apex, All Seasons and Laois), and sales ancillary to the rental such as transport, resale etc.

‘COSHH’

Control of Substances Hazardous to Health

‘CRC Energy 
Efficiency Scheme’  
or ‘CRC’

a mandatory carbon emissions reduction scheme in the UK that applies to large non-energy-intensive organisations in the public  
and private sectors

‘CSOP’

Company Share Option Plan

‘Customer 
Distribution Centres’ 
or ‘CDCs’

locations across the UK from which we deliver items of our core hire equipment direct to customer sites, manage the collection  
of equipment from customer sites at the end of the hire period and undertake testing and repair of larger non-specialist equipment

‘EBITA’ 

‘EBITDA’ 

‘EMT’

earnings before interest, tax and amortisation

earnings before interest, tax, depreciation and amortisation

executive management team

‘ERP system’

enterprise resource planning software used to manage the business and automate certain day-to-day processes

‘EU’

‘Exponent’ 

European Union

the investment funds managed by Exponent Private Equity LLP or, when otherwise indicated or where the context otherwise 
requires, Exponent Private Equity LLP in its own right

‘Exponent 
Shareholders’ 

Exponent Private Equity Partners GP II LP, Exponent Havana Co-Investment Partners GP Limited and Exponent Private Equity 
Founder Partner GP II Limited

‘Group’

‘HSS’

together, HSS Hire Group plc and its direct and indirect subsidiaries 

the group of companies within the HSS Hire Group

‘HSS Hire Group plc’ HSS Hire Group plc (company number 9378067) whose registered office is at Oakland House, Talbot Road, Manchester M16 0PQ

‘IFRS’

International Financial Reporting Standards, as adopted by the European Union

Additional InformationHSS Hire Group plc  Annual Report and Financial Statements 2019i

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HSS Hire Group plc  Annual Report and Financial Statements 2019

125

‘initial public  
offering’ or ‘IPO’ 

the initial public offering and admission of the ordinary share capital of HSS Hire Group plc to the premium listing segment of the 
Official List of the UK Listing Authority and to trading on London Stock Exchange’s main market for listed securities under the ticker 
‘HSS’ on 9 February 2015

‘Ireland’ 

‘IPAF’

the Republic of Ireland

International Powered Access Federation. Promotes the safe and effective use of powered access worldwide. IPAF-accredited 
training courses are the recognised standard in powered mobile access

‘live account’

a customer that has transacted with the Group in the prior 12 months

‘LED’

‘LTIP’

‘LTM utilisation  
– core’ 

‘LTM utilisation  
– specialist’

‘m’

‘MEWP’ 

‘MTS’ 

light emitting diode, in this context referring to a type of lighting product which uses less energy than traditional lighting options  
on the market

long-term incentive plan. A reward system designed to reward colleagues’ long-term performance either by the grant of 
awards which are subject to defined performance conditions, which include Adjusted EPS and ROCE, or by the grant of 
Restricted Stock

core businesses utilisation is calculated as average value of the fleet on hire divided by the total fleet value in a reporting month, 
averaged over the relevant 52-week period (referred to as the last 12 months or ‘LTM’) for HSS Hire Service Group Ltd

specialist businesses utilisation is calculated as average value of the fleet on hire divided by the total fleet value in a reporting month, 
averaged over the relevant 52-week period (referred to as the last 12 months or ‘LTM’) for Abird and Apex. This calculation does not 
currently include data for All Seasons Hire as full LTM utilisation data is not available

a million or millions when used with a number and a currency unit e.g. £70m denotes £70 million pounds sterling

Mobile Elevating Work Platform

Mobile Traffic Solutions

‘National Distribution 
and Engineering 
Centre’ or ‘NDEC’

Operation opened in Cowley, Oxfordshire in March 2016 to centralise and industrialise the testing, maintenance and repair of our  
fast-moving core hire fleet upon return from customer use. Once deemed fit-for-hire, equipment is moved back into the local branch 
and CDC network. Activity terminated in April 2018 with the move back to branch-led processes

‘Net debt’ 

‘Notes’ 

‘NPS’ 

the total indebtedness of the Group including senior finance facility, Revolving Credit Facility, senior secured notes (excluding debt 
issue costs), finance leases, drawings on the Revolving Credit Facility, any accrued interest on these items and any overdraft net  
of any cash in the Group

6.75% senior secured notes due 2019 issued by HSS Financing plc in February 2014, fully redeemed in 2018

Net Promoter Score, a measure of willingness of customers to recommend a Company’s products or services to others

‘Official List’ 

the Official List of the FCA

‘PASMA’

Prefabricated Access Suppliers’ and Manufacturers’ Association Ltd. The international not-for-profit organisation for the mobile 
access industry which oversees the industry standard training scheme. PASMA-accredited training courses are the recognised 
standard in non-powered mobile access

‘return on assets’  
or ‘ROA’

calculated as Adjusted EBITA divided by the total of average total assets (excluding intangible assets) subtracted by average  
current liabilities

‘return on capital 
employed’ or ‘ROCE’

calculated as Adjusted EBITA divided by average capital employed. Capital employed is total assets except intangible assets, 
derivatives, and cash less current liabilities except current debt items’

‘Restricted Stock’

conditional awards of shares under the LTIP which vest subject to continued employment and the Remuneration 
Committee’s assessment of overall business performance over the vesting period

‘Revolving Credit 
Facility’ or ‘RCF’

Revolving credit facilities made available pursuant to either the Revolving Credit Facility Agreement (£25.0m) dated 20 June 2018  
that was concluded on 11 July 2018 and which expires in 2023 or the Revolving Credit Facility Agreement (£80.0m) dated  
January 2014 that was repaid on 11 July 2018

‘RIDDOR(s)’

the Reporting of Injuries, Diseases and Dangerous Occurrences Regulations 1995. Within our KPIs we report our RIDDOR rate, 
which is calculated as: the number of RIDDOR incidents x 100,000, divided by the number of hours worked

‘ROTL’

‘RMI’

‘SHEQ’

‘TecServ’

Release on Temporary Licence, a scheme that allows those serving prison sentences and near release to leave prison during  
the day to go to work

services provided in the repair, maintain and improve markets, typically to the built environment

safety, health, environment and quality

TecServ Cleaning Equipment Services Limited (formerly Premiere FCM Limited)

‘Term facility’

Senior finance facilities made available pursuant to the Senior Finance Facility Agreement entered into on 20 June 2018 that  
expires in 2023

‘Trading account’

a customer account which has been active in the last 12 months

‘Training days  
per colleague’

calculated as the total training days completed by Group colleagues within the year, divided by the average number of colleagues  
in the Group

‘UK’ 

the United Kingdom of Great Britain and Northern Ireland

‘UK Platforms’ 

UK Platforms Limited

‘Unipart Group’

Unipart Group Limited

 
 
 
 
H

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Registered office 
Oakland House 
76 Talbot Road 
Old Trafford 
Manchester  
M16 0PQ

www.hsshiregroup.com