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Hyve Group

hyve · LSE Industrials
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Employees 501-1000
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FY2021 Annual Report · Hyve Group
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Hyve Group plc  
Annual Report and Accounts 2021
Online and in person
Powering 
communities

In this report
Strategic report
02	 Group overview
04 	 The continuing impact of COVID-19
06 	 Our future is omnichannel
10 	 Unmissable events 
12	 Chairman’s statement
14 	 Chief Executive Officer’s statement
18	 Business model
24	 Our strategy
30	 Environmental, Social and  
Governance strategy
33	 Non-financial information
34	 Our people and values
36	 Principal risks and uncertainties
40	 Chief Finance and Operations Officer’s 
statement
50	 Divisional trading summary
54	 Key performance indicators
56	 Section 172(1) statement
60	 Going concern and viability statement
Governance
64 	 Governance at a glance
66 	 Board of Directors
68	 Corporate governance report
72	 Directors’ report 
75	 Audit Committee report
79	 Risk Committee report
80	 Nomination Committee report
82	 Environmental, Social and Governance  
Committee report
84	 Remuneration Committee report
86	 Directors’ Remuneration report
106	Directors’ responsibilities statement
Financial statements 
108 	Independent auditor’s report
116	 Consolidated income statement
117 	Consolidated statement of  
comprehensive income
118 	Consolidated statement of changes in equity
119 	Consolidated statement of financial position
120 	Consolidated cash flow statement
121	 Notes to the consolidated accounts
165 	Company statement of financial position
166	Company statement of changes in equity
167	Notes to the Company accounts
174	 Glossary
177 	Shareholder information
178 	Directors, advisers and other information
Learn more about Hyve at: hyve.group
The Strategic report was approved by the Board 
and signed on its behalf by Mark Shashoua,  
Chief Executive Officer, on 16 December 2021.
Mark Shashoua
I am confident about Hyve’s 
long-term outlook, thanks to  
the tireless efforts of our teams 
throughout the last 18 months. 
 
Mark Shashoua
CEO
Our performance in 2021
Results are from continuing operations only.
1	 In accordance with the Guidelines on Alternative Performance Measures (APMs) issued by the European 
Securities and Markets Authority (ESMA), additional information is provided on APMs used by the Group 
in the Glossary. In the reporting of financial information, the Group uses certain measures that are not 
required under International Financial Reporting Standards (IFRS). These additional measures provide 
additional information on the performance of the business and trends to stakeholders and are defined  
in the Glossary.
2	 Headline diluted earnings per share for 2016 and 2017 have been restated for the bonus elements of the 
rights issues in July 2018 and June 2020. Headline diluted earnings per share for 2018 and 2019 has been 
restated for the bonus element of the rights issue in June 2020.
Revenue
(£m)
99.4
55.2
200.9
151.2
130.9
2020
2021
2019
2018
2017
Headline diluted earnings per share1,2
(p)
(12.7)
7.6
24.2
20.2
20.6
2020
2021
2019
2018
2017
(Loss)/profit before tax
(£m)
(315.0)
(20.6)
3.7
(10.8)
(9.7)
2020
2021
2019
2018
2017
Like-for-like1 revenue growth
(%)
(11)
(37)
7
11
5
2020
2021
2019
2018
2017
Headline profit/(loss)before tax1
(£m)
(18.1)
20.8
45.4
28.3
25.1
2020
2021
2019
2018
2017
Adjusted net debt1
(£m)
67.7
79.9
111.7
82.7
49.7
2020
2021
2019
2018
2017

01
Annual Report and Accounts 2021 Hyve Group plc 
Strategic report	
Governance	
Financial statements
Our world revolves 
around meeting  
three fundamental 
customer needs...
...and we do that by 
getting to the heart of 
business communities.
Network
Trade
Learn

02
Hyve Group plc Annual Report and Accounts 2021
Group overview
When people come together, powerful things happen. 
Hyve Group plc is the next-generation events business 
powering global industry communities and creating 
platforms for progress. We connect whole industry 
ecosystems through our unmissable in-person events, 
online platforms and hyper-productive facilitated 
meetings. By uniting vibrant industry communities 
through our omnichannel platforms, we aspire to 
shape the future for the industries we serve.
We are Hyve
Global Communities
£17.7m
2020: £56.5m
The road to recovery
In-person events have 
resumed in the majority of  
our markets, and emerging 
trends are illustrating the 
pent-up demand for 
community connection.

03
Annual Report and Accounts 2021 Hyve Group plc 
Strategic report	
Governance	
Financial statements
Russia
£27.3m
2020: £21.8m
Asia
£4.1m
2020: £17.1m
Eastern & Southern 
Europe
£6.1m
2020: £4.0m
41
events ran in FY21
3
events postponed 
to FY22 due to 
COVID-19
38
events cancelled 
due to COVID-19
Total 2021 revenue
£55.2m
2020: £99.4m

COVID-19 accelerated trends we were 
already seeing, especially in terms of 
digital adoption and remote working. 
To meet demand, we fast-tracked our 
own omnichannel evolution.
The continuing impact of COVID-19
How COVID-19 
accelerated  
our evolution
04
Hyve Group plc Annual Report and Accounts 2021

Active management  
of our portfolio, 
including strategic 
acquisitions
We acquired Retail Meetup, a first-of-its-
kind online networking platform, to offer 
highly productive, double-opt-in online 
meetings for our Shoptalk and Groceryshop 
communities. The acquisition of 121 Group 
following the year end grew our facilitated 
meetings portfolio further.
Leaner and more agile 
structure
In response to the pandemic, we have adapted 
to a quicker pace of work and decision-making, 
allowing us to innovate and evolve at pace. 
Enabling trade, 
networking  
and learning online
With in-person events still impacted by 
COVID-19-related restrictions, we found  
new and creative ways to serve our  
customers’ needs in digital formats. 
Product, tech and data 
function to support 
omnichannel evolution
We appointed a digital team to lead the 
innovation and development that our 
accelerated omnichannel strategy requires. 
Strengthening  
our communities 
throughout the 
year 
More than 100 webinars and  
online events were created for our 
customers to keep the conversation 
going and enable them to do 
business during lockdown.
05
Annual Report and Accounts 2021 Hyve Group plc 
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Section Heading
LAST YEAR CO
Hyve Group plc Annual Report and Accounts 2021
06
Our future is omnichannel
Our acquisition  
of Retail Meetup  
is already delivering
We acquired Retail Meetup in 
December 2020 to accelerate 
the development of our 
omnichannel strategy.
Retail Meetup is a first of its kind online platform 
for the ecommerce market that enables 
attendees to network and trade at scale.  
It allows us to provide opportunities for our 
customers to connect outside of the main 
in-person events, at multiple touchpoints 
throughout the year. To date, we have hosted 
three Meetup events serving our Shoptalk  
and Groceryshop customer communities. 
How it works
1
Get your ticket, 
complete your 
profile and tell us 
your availability
2
Identify people you 
want to meet, request 
those meetings and 
select peer group 
discussions 
3
Opt in to new  
meeting requests 
you receive
4
It’s time to meet up! 
Engage in 
video-conference 
meetings and 
Tabletalks
The meetings were highly 
productive. I got five new 
CPG leads for our sites, one 
job candidate, and had a 
great round table discussion 
on the future of retail.
8,884
Meetups took place over 
just six hours (that’s over 
three months of meetings 
if they were put end  
to end)

OPY
Loved the speed date 
like format as I really 
think it made best use 
of everyone’s time.  
We also loved all  
the Groceryshop  
info leading up to  
the event.
Groceryshop  
Spring Meetup  
March 2021
1,288 
industry professionals  
connected (that’s over 70%  
of the in-person event)
738
bookings for
139
Tabletalks
89%
of Meetups 
satisfied the 
customers
This was probably the best 
virtual conference I have 
attended in the last few 
months. Very well done. 
Small group Tabletalks  
were extremely productive 
and informative. I cannot 
wait to attend this in  
person in 2022.
07
Annual Report and Accounts 2021 Hyve Group plc 
Strategic report	
Governance	
Financial statements
All meetings are 
double opt-in, 
leading to 
attendance rates  
of more than
90%

Section Heading
LAST YEAR CO
Hyve Group plc Annual Report and Accounts 2021
08
Section Heading
Sign up
Match
An introduction to facilitated meetings
Vendors create accounts  
and upload their products  
and services.
Vendors browse buyers’ profiles.
Buyers browse products and services. 
Inquiries are made and meetings are 
scheduled through the platform.
Buyers create their profiles.
It was really good to get to 
know brands and understand 
their values without having to 
spend loads of time walking  
the floor.
Really good job of showing  
off everybody’s products.  
The setup looks great.
Hyve Group plc Annual Report and Accounts 2021
08
The concept
Pre-arranged, one-to-one, 
15-minute, hyper-focused meetings, 
taking place at selected in-person 
events.
The technology
Our in-house digital platform 
enables smart matchmaking, with  
a double-opt-in mechanism and 
algorithmic scheduling to ensure  
the perfect match.
The benefit to 
customers
Access to the most relevant people, 
plus increased productivity and 
return on investment from in-person 
events. 
The results
In addition to the opportunity for 
direct monetisation, greater 
customer satisfaction leads to 
improved retention, a higher- 
quality buyer audience and  
upsell opportunities.
Our future is omnichannel
Supporting our 
customers at every 
step of the journey
While enabled by highly sophisticated technology, the 
true value of our facilitated meetings programmes lies 
in the relevant and thoughtfully selected individuals 
taking part, the detailed matching profile we build on 
every customer and the personalised service offered 
by our teams throughout the process. 
We build a deep understanding of our customers  
and the audiences that they want to see more of.  
Our community teams then develop propositions 
which give those audiences a compelling reason to 
attend our events and take part in our meetings 
programmes, resulting in the continued expansion of 
our communities and further opportunities for growth. 

OPY
09
Annual Report and Accounts 2021 Hyve Group plc 
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Financial statements
Meet
It’s been fantastic to actually sit down 
with all of these different suppliers 
and brands... I wouldn’t have 
necessarily gone to their stand.  
I’ve made really good relationships,  
and look forward to following up  
with everyone after the show.
In my very first 15-minute  
meeting, I’ve placed an order  
which is literally my quickest  
order placed ever!  
One word to describe Curated 
Meetings – efficient!
09
Annual Report and Accounts 2021 Hyve Group plc 
Strategic report	
Governance	
Financial statements
Our customer success teams support and guide our 
customers through the process of creating profiles to 
ensure that they are representing their business and 
products in the best way possible. 
A three-step process enables vendors to request 
meetings during week one. Buyers accept or decline 
meeting requests and initiate further requests during 
week two. Vendors confirm during the last week. 
Our scheduling algorithm creates an optimised 
schedule of 15-minute meetings within the allocated 
times at the event, ensuring that our attendees get as 
many high-quality conversations as possible, with 
people they are perfectly matched to do business with. 
Meeting invitations are sent and our community  
teams work closely with customers to ensure a high 
attendance rate. At the end of an event, our community 
development teams keep in touch with our customers, 
offering them an ongoing service outside of the event 
boundaries. 
Scan here to  
watch our video  
on the facilitated 
‘Curated Meetings’ 
programme at 
Autumn Fair
Vendors and buyers arrive at the 
event with a personalised agenda of 
meetings already in place.

Unmissable events
10
Hyve Group plc Annual Report and Accounts 2021
The majority of our physical events have now 
returned and the response from our customers  
has been enormously positive. The strong domestic 
attendance and emerging trends from recent 
events are enabling us to clearly see our recovery 
taking shape. 
Those customers who attended events before 
and since the pandemic are spending more 
money with us, proving the important role  
which in-person events play in their marketing 
strategies. 
Travel restrictions continue to impact the 
representation of international businesses at 
our events, but visitor numbers have largely 
recovered. This means the number of visitors 
per exhibitor is higher, delivering increased 
visitor density and a fantastic experience for  
our exhibitors. This is illustrated by the huge 
improvement in NPS we are seeing, and it 
serves to instil further confidence in the power 
of physical events. 
As a result, we are seeing high numbers of 
rebookings immediately following our events, 
and forward bookings into FY22 are strong.
Autumn Fair 2021
+16.2
exhibitor NPS vs. -57.1 in 2019
+50.7
visitor NPS vs. -14.0 in 2019
In-person events  
are a vital marketing 
platform for our 
customers

We are blown away by how busy 
and productive it’s been. Our 
first order was taken by 9.15am 
on day 1, we’d already covered 
the cost of our stand by 11am, 
over 30 orders done by 5pm, 
and over 100 serious leads to 
follow up on. We have never 
been to a show like it. We are 
booking Spring Fair and 
doubling the size of our stand.
Autumn Fair exhibitor
Annual Report and Accounts 2021 Hyve Group plc 
11
Strategic report	
Governance	
Financial statements
Groceryshop 
2021
+13%
like-for-like  
customer spend vs  
Groceryshop 2019
Glee 2021
+31.0 
exhibitor NPS  
vs. -42.0 in 2019
+51.2
visitor NPS vs.  
+11.0 in 2019

Section Heading
It has been pleasing to 
see our in-person events 
recover this year, with the 
results showing promise 
for recovery once 
international travel 
restrictions are lifted. 
Richard Last
Chairman
Chairman’s statement
12
Hyve Group plc Annual Report and Accounts 2021
Continued recovery, 
supported by a 
strengthened model
As expected, the year to 30 September 2021 has been 
dominated by the effects of the pandemic and, until recently, 
the gradual but progressive unwinding of restrictions on  
the movement of people and the operation of businesses. 
Hyve has taken steady and incremental steps on  
its journey back to pre-pandemic levels. Having  
completed 12 in-person events by the half year,  
we successfully ran 41 in-person events by the  
end of the financial year. 

Strategic report	
Governance	
Financial statements
Annual Report and Accounts 2021 Hyve Group plc 
13
 
I would like to thank everybody 
at Hyve for their substantial 
support and commitment during 
the difficult circumstances 
brought about by the pandemic. 
Revenues for the full year were £55.2m (2020: 
£99.4m) and adjusted net debt at the year  
end was £79.9m (2020: £67.7m), an improved 
position compared to earlier expectations.  
This was due in part to strong cash collections 
for upcoming events, continued cost control 
and cash management, and £65m of insurance 
proceeds secured during the financial year. 
The Group continues to maintain its strong 
liquidity position. 
Market context
It has been pleasing to see our in-person events 
return this year, with the results showing promise 
for recovery once international travel restrictions 
are lifted. 
The ongoing pace of the vaccine rollout is 
encouraging and paves the way for our 
markets; however, given the recent spike in 
COVID-19 cases in some of our markets, the 
Board remains cautious and is considering a 
number of scenarios when planning ahead.
Simultaneously, the evolving needs and 
preferences of our customers have offered  
us an opportunity for growth, through the 
development of our omnichannel strategy.  
I look forward to the Group delivering significant 
progress against this ambition during the  
year ahead. 
The Board 
During the year, we successfully completed a 
Board evaluation process using a third-party 
provider, to measure the effectiveness of our 
governance and the accountability of our Board 
members. You can find further details in the 
Governance report. We have also made 
changes to the way we incentivise and reward 
the Executive Directors and senior managers. 
After the year end, shareholders approved 
changes to the Remuneration Policy, 
establishing a five-year Value Creation Plan. 
The aim is to reward those in the plan for 
achieving substantial growth for the business 
and increasing shareholder value. The plan 
serves as a clear statement of commitment, 
both from the Company and from the 
individuals concerned. Further details are  
set out in the Remuneration report. 
Stephen Puckett who has served the Board  
as a Non-Executive Director since 2013 will be 
stepping down from the Board at the conclusion 
of our AGM in February 2022. I should like to 
thank Stephen for his excellent service to the 
Company over the past nine years, during which 
he has chaired the Audit Committee and more 
recently the Risk Committee, and particularly  
for his support throughout the difficult period 
following the outbreak of the pandemic. 
Stephen also served as the employee 
representative. We are in the process of  
seeking to appoint additional Non-Executive 
Directors to the Board.
During the year, we established the 
Environmental, Social and Governance (ESG) 
Committee, with Sharon Baylay as its Chair. 
Further detail is available in the ESG Committee 
report (see pages 82 and 83). As a company, we 
take very seriously our responsibilities towards 
the environment, combating climate change, 
improving social welfare and governance.  
The establishment of the ESG Committee 
demonstrates the Board’s commitment to  
these issues. 
Dividends 
We are not planning to recommence dividend 
payments this year, but we are committed to 
reintroducing them when appropriate to do so, 
when the business returns to sustained cash 
generation and profitability. 
Team performance 
I would like to thank everybody at Hyve for their 
substantial support and commitment during the 
difficult circumstances brought about by the 
pandemic. This includes responding so well to 
the disruptions and challenges that were a  
result of the various lockdowns and restrictions, 
adapting to working from home, and the 
positive responses in relation to returning to the 
office. We look forward to continuing to renew 
the office working culture and investing in the 
wellbeing and development of all at Hyve.  
I would also like to thank those involved in the 
global taskforce to create COVID-19-safe event 
standards, which helped pave the way for the 
events we have been able to run this year. 
Customer and other support 
Our customers, venue owners and suppliers 
have all suffered to a greater or lesser extent  
as a result of the pandemic. Their support and 
flexibility throughout this period has enabled 
Hyve to continue to operate and reopen events 
as soon as restrictions have allowed. I would  
like to thank them for their continued support 
and belief in Hyve and its portfolio of events.
Looking ahead
We expect recovery to continue as we return  
to a more normal footing. However, we must 
remain cautious that international travel 
restrictions, as well as new COVID-19 variants, 
will impact the pace of that recovery. We will 
continue to respond to local guidance and 
prioritise health and safety. Alongside the 
recovery of our in-person events, we will 
continue to develop our digital products to  
add additional, scalable revenue opportunities 
to our model. 
Richard Last
Chairman 
£55.2m
FY21 revenue

Section Heading
14
Hyve Group plc Annual Report and Accounts 2021
When we compare the 
spend of those customers 
who attended events 
both before and since the 
pandemic, we are seeing 
a like-for-like increase 
across the vast majority 
of our events.
Mark Shashoua
Chief Executive Officer
Chief Executive Officer’s statement
14
Hyve Group plc Annual Report and Accounts 2021
Our omnichannel 
evolution is under way
Our focus since the outbreak of COVID-19 has been to emerge 
with a stronger customer proposition and robust financial 
platform. This has prepared us well to meet significant  
pent-up demand and accelerate our omnichannel offering  
as markets reopened. 

Strategic report	
Governance	
Financial statements
Annual Report and Accounts 2021 Hyve Group plc 
15
The successful reopening of in-person events in 
all our major markets has led to a strong and 
encouraging performance across our key 
indicators – particularly in the second half – 
where our shows performed well on a wide 
range of important metrics, including like-for-
like customer spend, visitor density, net 
promoter scores and forward bookings.
This time a year ago, we wanted to position our 
business for success as markets recover by 
achieving three clear priorities: building 
customer market share on our market-leading 
shows, trialling facilitated meetings for rollout  
in FY22; and accelerating our omnichannel 
strategy through the launch of new online 
meet-ups, following the acquisition of Retail 
Meetup, augmented by the acquisition of 
121 Group in November this year. We have 
delivered on all three. 
Also, to further develop the positive impact  
of our brands on communities and the 
environment, we have launched a new 
environmental, social and governance (ESG) 
strategy that will be embedded across our 
business. 
Looking ahead, our robust financial position, 
strengthened customer engagement and 
omnichannel strategy mean we are well placed 
to benefit from a continued recovery of physical 
events. Whilst there has been an encouraging 
return in domestic demand, uncertainties 
remain around the timing of full recovery, the 
speed of which is likely to be influenced by the 
reaction to new variants by governments across 
our key markets. We continue to monitor any 
developments and adapt our operations 
accordingly, based on extensive scenario 
planning and thorough processes in place.  
I would like to thank all my colleagues for their 
support and determination in what has been  
a demanding period for our business.
Following the work done in FY20 to 
create a stable financial platform  
and secure the future of the business, 
how is Hyve’s recovery progressing? 
We enter FY22 in a strong position, with almost 
all our events having resumed, including the 
long-awaited reopening of events in the UK  
and US during the fourth quarter of the year. 
The reception from our customers has been 
overwhelmingly positive, and we are seeing 
encouraging trends beginning to emerge as 
some events are now entering their second  
cycle since the pandemic. 
While this is promising, we continue to exercise 
caution and expect that international travel 
restrictions will affect our events for the near 
future. We must also remain mindful that  
local COVID-associated disruptions have  
the potential to impact our future events.  
For example, due to the recent reintroduction  
of restrictions in Shanghai, we had to cancel  
two events scheduled for August. As we have  
for the last 18 months, we continue to closely 
monitor developments regarding new COVID-19 
variants across the markets we operate in.
Have customer needs changed since 
the COVID-19 pandemic? 
People consistently ask: “How will COVID-19 
change your business model?” The reality is that 
COVID-19 will only accelerate trends that were 
happening anyway. There was already a shift of 
corporate marketing spend towards investing 
solely in the main event in the relevant sector or 
geography.
We had already future-proofed the business 
against this change through our Transformation 
and Growth (TAG) programme, which saw us 
invest significantly into our events and solidify 
their market-leading position. In addition, we 
sold any smaller, more regionally focused 
events, such as those we previously owned in 
Central Asia. We now run a streamlined portfolio 
of 63 in-person events, down from a high of  
269 in May 2017, with revenue per event now 
more than five times higher than in 2017.
You mentioned encouraging trends –  
what customer behaviours and 
patterns are you seeing? 
Firstly, the number of domestic exhibitors 
attending our events is showing strong signs of 
recovery with some events already achieving 
more than 100% of the number of domestic 
exhibitors in FY19. When we compare the spend 
of those customers who attended events both 
before and since the pandemic, we are seeing  
a like-for-like increase across the vast majority 
of our events. In addition, we are seeing that 
number increase again as we look ahead to 
FY22 events. This clearly demonstrates the value 
our customers place on the unique marketing 
opportunity presented by market-leading 
in-person events. 
We have also been able to attract a sizeable 
visitor base, despite the restrictions in place, 
which is resulting in increased visitor density  
(the number of visitors per exhibitor), delivering 
higher return on investment for our exhibitors. 
This is increasing customer satisfaction, which  
is in turn producing higher NPS scores and 
forward bookings. 

16
Hyve Group plc Annual Report and Accounts 2021
Chief Executive Officer’s statement
What steps have you taken to  
develop your omnichannel strategy 
throughout FY21 and what value is 
this adding for customers? 
The pandemic expedited a change in customer 
behaviours and preferences and drove an 
increase in digital adoption. To continue to 
pre-empt the demand of our customers, we 
have accelerated our omnichannel strategy 
both through building up our own in-house 
digital product team as well as through 
acquisition.
One of the first steps in that journey was to 
acquire Retail Meetup, an online networking 
platform, in December 2020. This business 
provides us with an exciting new proposition 
and a blueprint for growth. We ran two Meetup 
events post-acquisition during the financial  
year, both of which exceeded the expectations 
formed at the time of the acquisition, and since 
the end of the financial year successfully ran 
Shoptalk Fall Meetup.
In addition, since the year end, we announced 
the acquisition of 121 Group. 121 Group is a series 
of meeting programmes taking place in both 
in-person and online formats, for the mining 
investment sector. This acquisition adds further 
strength and diversity to our omnichannel 
product portfolio. 
An omnichannel model enables us to provide 
customers with a calendar of opportunities to 
learn, network and trade, both online and  
in person, throughout the entire year. In turn,  
this further cements our position as a strategic 
partner for our customer communities. 
One of your FY21 priorities was to 
begin the rollout of facilitated 
meetings. How did you perform 
against this priority and what is  
next for the product? 
Facilitated meetings are all about ensuring the 
right connections between buyers and sellers, 
helping them identify the key people they should 
be meeting, and providing an inspiring space in 
which they can do that. This is all enabled by our 
digital platform and the detailed profiles we are 
building, as well as the enormous amount of 
personalised support from our product teams 
(see pages 8 and 9). 
Because our customer community teams  
get to the heart of industries, and meetings  
have a double-opt-in process, we know that 
those meetings will be very relevant for  
both individuals with a high probability of  
a tangible outcome. 
This is a tried and tested model, proven by 
Shoptalk and Groceryshop, with Groceryshop 
facilitating more than 1,700 meetings at its 
September event. 
We trialled facilitated meetings under the  
name ‘Curated Meetings’ at Autumn Fair,  
with huge success. Customers told us that they 
found it enormously valuable and we are now 
working to integrate a full facilitated meetings 
programme into Bett and Spring Fair in 2022. 

Strategic report	
Governance	
Financial statements
How has the disruption affected your 
people, and what changes are you 
making to their development? 
Some of our teams had been working on their 
events for up to 11 months when the pandemic 
hit, and so cancelling them was very difficult. I 
am so grateful to our people for their resilience, 
determination and the passion they showed 
towards our products and customers, as well  
as each other.
During the course of the pandemic, like all 
businesses, we had a bigger responsibility than 
ever to support our people. We did this through 
scaling up the wellbeing and mental health 
resources we provide, including launching Spill, 
an online counselling service, for UK teams.  
We also introduced mental health first aiders, 
and a global programme of wellbeing webinars 
covering topics such as stress, mindfulness, 
nutrition and sleep.
We also launched Peakon, a listening tool where 
employees can offer their feedback on what  
is and isn’t working for them. The platform 
highlights ways we can improve our working 
culture as well as development, reward and 
wellbeing. Data is regularly reviewed at Board, 
Group, divisional and team level with action 
plans created to address the feedback. We are 
committed to continuously improving working 
life at Hyve and making Hyve a great place  
to work. 
In addition to these social 
improvements, what are you doing  
to address wider ESG issues? 
As the voice of many major industries, we 
recognise we have a unique opportunity to  
put sustainable development on the agenda, 
and we want to use the power of our events  
to create platforms for change. That is why,  
this year, we have defined an ambitious ESG 
strategy (see pages 30 to 32). 
Whether in diversity and inclusion, ethical 
business or sustainability, we can use our 
influence to bring positive change across the 
industries we work with, and to redefine ESG 
within our own industry. Of course, this means 
we will also increase our focus on the social  
and environmental impacts of our own events 
while partnering with the wider industry to 
tackle some of its largest issues.
How do you see the outlook for  
the business? 
I am confident about Hyve’s long-term outlook, 
thanks to the tireless efforts our teams made 
throughout the last 18 months. As we look 
ahead, while uncertainty about the evolution of 
the pandemic has increased in recent weeks,  
we are excited to continue to support our  
vibrant industry communities and connect them 
through our unmissable in-person events, online 
platforms and productive facilitated meeting 
programmes, while advocating for sustainable 
development both inside our own business and 
throughout the industries we work in. 
Mark Shashoua
CEO
17

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Hyve Group plc Annual Report and Accounts 2021
Business model
What we offer
While each of our products is highly tailored 
to the industries and geographies we work 
in, the one thing they all have in common is 
their purpose. Our customer communities 
rely on us to meet three fundamental needs:
Trade
Through our deep industry knowledge 
and omnichannel solutions, we bring 
together the best retailers and  
most relevant buyers. We facilitate 
commerce and enable thousands of 
new business deals every month. Our 
platforms are playing a particularly 
important role as industries rebuild 
following the COVID-19 pandemic. 
When people come together, 
powerful things happen
Network
We connect entire industry ecosystems 
using multiple formats, including 
in-person events, facilitated meeting 
programmes and online experiences. 
Our decades of experience put us at 
the heart of the industries and, through 
our platforms, business becomes 
personal and our customers meet  
the people who matter. 
Learn
We curate the highest-quality content 
programmes to bring the latest trends 
and thought leadership to industries. 
Increasingly, we use our influence to 
educate, empower and drive positive 
change across the industries we work 
with on a global scale. At our events, 
today’s leaders inspire tomorrow’s.

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19
Who our customers are
Our omnichannel model revolves 
around three core products. 
What we do
Unmissable events 
We run 63 in-person events across multiple 
major industries and throughout the world. 
From Glee, connecting the UK’s gardening and 
outdoor living sector, to MITT, bringing together 
an international travel and tourism audience in 
Moscow, our events are important dates in the 
calendars of major industries, and are where 
our customers come to get inspired, expand 
their business contacts and do business. 
Optimised facilitated 
meetings programmes 
Our facilitated meetings programmes, 
managed by our community development 
teams, help our customers to curate their 
own agendas ahead of our in-person events. 
This means they arrive with a clear plan of 
who they will meet and when, leaving them 
with more time to learn and discover. Read 
more about the process, and the technology 
which powers this solution, on pages 8 and 9. 
Online networking 
With increased demand from our customers to 
stay connected year-round, online networking  
is an important part of our model. Our online 
programmes, such as Shoptalk Meetup for 
Women, Learnit Live and 121 Mining Investment 
Online, support our in-person events by offering 
additional opportunities for our communities  
to connect, through multiple formats and at 
multiple times per year. 
A Hyve customer could be 
anyone – a buyer, seller,  
group, individual, corporation, 
government, school, influencer 
or decision-maker, to name  
just a few.
	 Hyve events catalyse business communities 
around the world, providing a place to  
meet, discuss, do business and get inspired.  
At any one of our events, thousands of 
connections happen.
	 We play a significant role across major 
sectors, such as education technology, 
ecommerce and energy, by hosting important 
discussions which have the power to  
advance industries. 
	 Our platforms are important marketing 
opportunities for our customers, and we see  
a clear trend towards allocation of marketing 
budgets to events which are, or have the 
potential to be, market-leading. 
	 In addition to exhibitors and visitors, we also 
consider our sponsors, speakers and special 
guests to be our customers, as they too have 
something to add to and gain from our  
events, whether that be networking, marketing 
or influencing. 

20
Hyve Group plc Annual Report and Accounts 2021
How we make money
66%
(2020: 72%)
The majority of our revenue is generated from 
the fees that our exhibitors pay for space at one 
of our exhibitions. We receive payment for an 
event ahead of the bulk of our costs being spent, 
making our working capital cycle very strong. 
34%
(2020: 28%)
16% (2020: 9%) comes from the sale of technical 
services to exhibitors, such as stand construction; 
7% (2020: 6%) comes from selling sponsorship 
opportunities – for example, stage branding  
or supporting an awards programme; 3%  
(2020: 11%) comes from delegate sales at our 
conferences; and the remaining 8% (2020: 2%) 
comes from digital and tech-enabled revenue 
streams such as online event participation and 
facilitated meeting programmes.
Business model
Exhibitor fees 
66%
Sales of technical services 16%
Digital and tech-enabled 
8%
Sponsoship 
7%
Delegate sales & other 
3%

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Our key competitive advantages
We believe that Hyve is in a strong position to 
compete, given our ability to capitalise on several 
sustainable, competitive advantages.
Our established position
With three decades of experience at the heart  
of major industries, we have become experts in 
understanding the current trends, challenges 
and needs of our customer communities.  
This means we run the leading event in  
those industries.
Our matchmaking product
We are developing solutions using a mixture  
of in-house and third-party technology to 
create the best possible user experience  
for our customers, such as our facilitated 
meetings platform (see pages 8 and 9).
Our data
By getting to know our attendees, we  
are able to build detailed profiles of our 
visitors and their reasons for attending our 
events. And this is highly valuable data for  
our customers.
Our omnichannel approach
Whereas pure digital platform providers are 
able to offer part of the experience, and other 
events companies can provide the in-person 
experience, we are able to cater to our 
customers in multiple ways, which helps us to 
build a single view of their needs, and positions 
us at the heart of their industries.
Our commitment to quality
We are absolutely committed to delivering 
quality products that provide enormous value 
for our customers. Our Transformation and 
Growth programme instilled a best practice 
culture across our global business, and our 
portfolio now comprises only the most highly 
regarded events.
21

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Hyve Group plc Annual Report and Accounts 2021
How we’re evolving
As the physical and digital worlds merge, our omnichannel 
approach will enable us to scale, as will a more agile approach 
to work and increased focus on the bigger picture.
Business model
1
2
Steve Pinches
SVP Product
An agile approach to work
	 Change is the new normal. To embrace this, 
we are adopting a more flexible way of 
working, allowing us to scale teams as 
required and respond to both changing 
environments and customer demands. 
	 This approach also allows our teams to be 
more entrepreneurial and take accountability 
for decision-making. 
	 For example, to support our omnichannel 
strategy, we have built a digital team, which 
aims to develop new experiences, pilot them 
as early as possible and work in partnership 
with our customers to develop high-value 
products that our customers need. 
Accelerating omnichannel
	 COVID-19 accelerated changes in customer 
behaviour, and we have worked quickly to 
adapt our products to better meet their needs. 
	 The addition of technology-enabled facilitated 
meetings adds significant value to our 
in-person events, while our online meeting 
programmes enable us to support our 
customers at multiple touchpoints throughout 
the year, with highly productive programmes, 
and without the need to travel. 
	 In addition to our market-leading in-person 
events, our omnichannel strategy allows us to 
connect our customer communities in multiple 
formats, multiple times a year. 

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Our evolving model in action
JAN
FEB
APR
MAR
MAY
YEAR 
ROUND
Bett UK – in-person event 
At those in-person events, 
customers can join the hosted 
leaders programme, to benefit 
from focused 15-minute, 
thoughtfully matched meetings 
Learnit conference –  
in-person event 
Learnit Live –  
a five-day global  
online event for 
education leaders
Bett Brasil –  
in-person event
Learnit podcast 
Bett Academy online  
learning – coming soon
Newly launched Ahead by 
Bett – in-person event 
aimed at higher education 
Bett Asia –  
in-person event
Bett is one of our leading 
global brands, and 
exemplifies the success 
of our progressive, 
omnichannel approach.
Bett is the global community for education 
technology. We spark ideas, create 
connections and accelerate trade, driving 
impact and improving outcomes for teachers 
and learners.
Bett is the first industry show of the year  
in the education technology landscape, 
bringing together over 800 leading 
companies, 103 exciting new edtech start-ups 
and over 33,000 attendees from 123 countries 
to celebrate, find inspiration and discuss the 
future of education, as well as the role 
technology and innovation play in enabling 
all educators and learners to thrive.
3
23
Creating ‘platforms for 
progress’
	 This year, we have also acted on our 
responsibility to do more to protect the  
planet and its people. Our newly launched 
environmental, social and governance 
strategy (see pages 30 to 32) highlights  
how we plan to make a difference. 
	 As well as addressing the impact of our 
own events on the environment and our 
local communities, we have an ambition 
to grow all of our events into ‘platforms 
for progress’. We will drive forward 
sustainable development in the industries 
we work within, leveraging support from 
our customer communities to collectively 
make positive changes. 

24
Hyve Group plc Annual Report and Accounts 2021
Our strategy
Our omnichannel strategy is 
all about developing new 
ways to meet our customers’ 
needs to trade, network  
and learn in complex and 
evolving sectors.
In addition to our core business of market-
leading in-person events, we support our 
customers with multiple products, throughout 
the entire year, through both online and 
in-person formats.
Once our omnichannel model is applied to an 
event brand, in addition to attending the annual 
in-person events, we enable our customer 
communities to stay connected throughout the 
year with online meetings programmes, round 
tables and inspiring content. As well as creating 
more touchpoints with our customers, this also 
strengthens our position at the heart of our 
industries while enabling us to take a leading 
role in their sustainable development and  
help our customers navigate their complex 
ecosystems. There are two key drivers of our 
omnichannel strategy:
Bringing  
omnichannel to life
Facilitated meetings at  
in-person events
Professional, double-opt-in 
matchmaking programmes at 
in-person events, curated by our 
community development teams and 
enabled by bespoke technology, to 
bring together buyers and sellers 
with mutual interests. See our 
introduction to facilitated meetings 
on pages 8 and 9 for more 
information. 
Online meetings 
programmes 
Online meetings and collaboration 
events that bring entire industry 
ecosystems together, including 
analysts, experts and investors. 
These programmes are setting the 
new standard for online events. 
Learn more by reading our 
Groceryshop Spring Meetup  
case study on pages 6 and 7.
2
1

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The omnichannel model 
Trade
Network
Learn
Fundamental customer needs
In-person events 
Online
Year-round online meetings for entire industry ecosystems
Continue providing access to 
market-leading content and 
thought leadership
Introduce facilitated meetings to enable trade on site  
Customer ROI and ROT materially improved
Deliver market-leading content 
online through webinars and 
virtual conferences
Omnichannel strategy
Monetisation and engagement
Engagement
25

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Hyve Group plc Annual Report and Accounts 2021
Our strategy
We have acquired two proven products into our portfolio  
to support our omnichannel evolution.
Retail Meetup is a one-of-a-kind online 
experience that brings a large group within the 
retail industry together for curated, double-opt-
in meetings and expert-led peer discussions.  
It offers customers the chance to have three 
months’ worth of meetings in just three 
half-days. Since the inaugural Retail Meetup  
in October 2020, more than 5,000 participants 
have completed over 50,000 meetings,  
making this series retail’s largest meetings 
programme ever. 
Strategic acquisitions
121 Group is a popular and proven platform that 
connects the mining investment industry through 
a series of in-person and online networking 
events. In 2021 alone, it facilitated more than 
17,000 meetings between mining companies 
and investors. In addition to expanding our 
presence in the mining industry both in terms of 
geography and developing an omnichannel 
presence, 121 Group’s Cape Town meeting 
programme is highly complementary to Mining 
Indaba and opens new possibilities for growth. 

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27
Expanding our omnichannel portfolio
Omnichannel-
ready sector
Market- 
leading event
Facilitated  
meetings
Online  
meetings
Ecommerce  
for retail
Ecommerce  
for grocery
Giftware
Education 
Technology
Commodities
2022
Trial 2022
Not suitable 
for virtual 
format

28
Hyve Group plc Annual Report and Accounts 2021
Our strategy
We see a significant opportunity for our 
products both within our existing sectors 
and new industries, driving clear growth 
ambitions for Hyve. As value chains and 
market dynamics become increasingly 
complex, we see a greater need for  
Hyve to support sector communities  
and facilitate connections.
Fuelling future growth
Our growth ambitions will be realised 
through the successful implementation 
of our omnichannel products and 
continued product development  
to meet the changing needs of  
our customers. 
In order to accelerate this strategy, we 
have outlined clear acquisition criteria 
as well as a pipeline of products. 
In terms of potential acquisitions, we 
have identified the main driver of 
suitability as digital adoption, which 
varies by sector and geography. We 
have undertaken a thorough review of 
the industries that have already been 
or are in the process of being disrupted 
by technology. We will prioritise these 
sectors as we review our acquisition 
pipeline, which has two main areas of 
focus: Omnichannel-ready events and 
Omnichannel products.
Omnichannel-ready 
events 
In-person events in 
sectors already disrupted 
by and benefiting from 
technology. 

Annual Report and Accounts 2021 Hyve Group plc 
29
Omnichannel 
products 
Platforms or technology 
that support and accelerate 
the development of our 
existing brands into 
omnichannel platforms. 
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Hyve Group plc Annual Report and Accounts 2021
Environmental, social and governance strategy
Creating platforms for progress
As well as aspiring to become a champion for sustainable development 
within our own industry, we recognise the unique opportunity Hyve has to 
lead by example, and educate, empower and drive positive change 
across the global industries we work with.
Developing the strategy 
Creating a strategy that is authentic to Hyve, 
and that focuses on the areas we can make the 
most impact, was our priority when defining  
our approach to environmental, social and 
governance (ESG). As such, we worked with 
specialist consultancy Simply Sustainable to 
develop a long-term view on sustainable 
development. 
The process to design our strategy included a 
thorough review of the political, economic and 
social influences and issues in each of the 
countries we operate in. We also gathered 
stakeholder insights from colleagues, customers, 
shareholders and suppliers to hear directly from 
our communities on what matters to them and 
where they believe Hyve can have the most 
influence. An ESG risk and maturity assessment 
was also completed, highlighting our current 
strengths and weaknesses, and finally a 
materiality assessment, taking all of the above 
into consideration, helped us to pinpoint those 
topics where our potential to make positive 
change is the greatest.
Change starts within 
We know that our ability to influence change will 
be most powerful when our global teams are 
engaged in a shared goal. That’s why, this year, 
we have made sustainable development one  
of our three internal Group priorities. This has 
ensured that every individual, in each of our 
offices, is considering ESG matters when setting 
their individual priorities for the year.
In addition, this year we have pledged to 
significantly ramp up our investment in training 
and development, including specific training 
relating to ESG matters.
To ensure that ESG is well governed, we have 
implemented a Board committee, chaired  
by Sharon Baylay (see pages 82 and 83 for 
more information). 
Strategy in action 
We have set ourselves a number of targets 
which reflect our ESG ambitions and will guide 
our actions and planning over the coming years.
These targets were developed in consultation 
with our global teams and are being 
incorporated into our event and functional 
planning processes to ensure alignment and  
a collective effort.
1
2
3
Women-owned 
township cooperatives 
in Cape Town created 
delegate bags and 
face masks for this 
year’s AOW
Our UK Retail team, 
in partnership with 
the Retail Trust,  
hosted a tea  
party for a retail 
retirement home

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31
A clear and inspiring strategy
Empowering 
communities
Broadening 
horizons
Addressing 
impact
Inspiring 
change
Creating platforms for progress
We aim to redefine sustainability within our industry and use our unique influence to educate, 
empower and drive positive change across the global industries we work with. 
Vision
Strategic pillars
Objectives
Material ESG topics
Foundation
We are experts in connecting 
people and forming communities. 
We will use those skills to support 
communities both local to the 
events we run, and to champion 
enterprise and innovation.
	 Supporting enterprise and 
trade 
	 Community relations
	 Social mobility
Our business is built on human 
connections. We will inspire 
people to be their full selves,  
in a safe and inclusive 
environment, while developing 
talent for the next generation.
	 Employee training and 
development 
	 Equality, diversity and 
inclusion 
	 Fair and decent work
We must also address our own 
carbon footprint. We will push 
boundaries in the events 
industry and aspire for 
customers to recognise the 
commitment of Hyve events  
to sustainability.
	 Sustainable travel 
	 Sustainable supply chain 
	 Reducing carbon emissions
	 Reducing waste
We recognise that we have a 
unique opportunity and a 
responsibility to influence 
change. We will use our 
platforms to move sustainable 
development forward across 
major industries.
	 Global education and training 
	 Environmental awareness 
	 Customer sustainability 
awareness 
Safety, wellbeing, ethics and security

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Hyve Group plc Annual Report and Accounts 2021
Just some of our ambitions
Empowering 
communities
	 Giving back to the local 
communities we work within
	 Helping everyone, irrespective  
of their background, achieve  
their potential
Our Pharmtech Tutor 
programme, in its third 
year, helps students 
develop their career  
in the industry
Marketing Executive 
Jingwen used one  
of her volunteering  
days to help out at  
her local COVID-19 
vaccination centre
Broadening horizons
	 Building our understanding of 
our role in inclusion
	 Ensuring on-stage 
representation
Inspiring change
	 Creating a culture of 
responsibility for ESG  
among our people
	 Making Hyve events  
platforms for progress
Addressing impact
	 Measuring and reducing  
our waste
	 Measuring and addressing  
our emissions
Our New Delhi 
team proudly 
supported  
World AIDS Day
Lame Verre from 
Lean in Energy 
leading the 
Inclusivity Matters 
session at Africa  
Oil Week
Recyclable 
event passes 
at RosUPack
Environmental, social and governance strategy

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33
Non-financial information
We use a range of financial and non-financial 
metrics to measure our performance both 
internally and with our people (through 
employee listening) and externally with our 
customers (through NPS scores and relationship 
management), alongside metrics relevant  
to our financial strength, engagement and 
impact on society and the wider environment.  
We aim to comply with the non-financial 
reporting requirements contained in sections 
414CA and 414CB of the Companies Act 2006. 
The below table, and information it refers to,  
is intended to help stakeholders understand  
our position on key non-financial matters.  
The information required to be contained in  
the non-financial reporting statement pursuant 
to the Companies Act 2006 is set out in this 
non-financial information statement. Other 
relevant information about our business model, 
KPIs and our approach to governance review 
and risk management are detailed elsewhere  
in this report.
Reporting requirement
Policies and standards which govern our approach
Where to find additional information
Environmental matters
The Company addresses environmental matters  
at event level. During the financial year the  
Board established an Environmental, Social  
and Governance (ESG) Committee to draw up, 
implement and monitor its ESG strategy.
	 More information on our ESG strategy can be 
found on pages 30 to 32
	 We have included information about greenhouse 
gas emissions in our Directors’ report on page 73
Employees
The Group’s Code of Conduct sets out what is 
expected from every person working for, and  
with, our businesses anywhere in the world.  
The code acts as an umbrella for the following 
policies: Gifts and Hospitality, Whistleblowing, 
Anti-Bribery and Corruption, Anti-Modern 
Slavery/Human Trafficking, Conflict of Interest, 
Sanctions and Expenses.
	 We have included a statement about our 
whistleblowing arrangements in our Corporate 
governance report on page 68
	 Information about our employees can be found in 
the ‘Our People and values’ section on pages 34 
and 35, the section 172 (1) statement on page 56 
and in the Directors’ report on page 73
Human rights
Human Rights Policy
Modern Slavery Statement
Anti-Slavery and Human Trafficking Policy
	 Our approach to human rights is covered by  
our Code of Conduct which was launched  
during FY20. Further information can be  
found in our Corporate Governance report  
on page 71 and on our website:  
hyve.group/Responsibility/Human-Rights
	 We have included a statement about modern 
slavery in our Corporate governance report  
on page 71 
	 Our Modern Slavery Statement can be found  
on our website: hyve.group/Responsibility/
Modern-Slavery-Statement
Social matters
The Company addresses social and community 
matters at event level. As stated above, during  
the financial year the Board established an ESG 
Committee to draw up, implement and monitor  
its ESG strategy.
	 More information on our ESG strategy can be 
found on pages 30 to 32
	 Information on our social responsibility can be 
found on our website: hyve.group/Responsibility/
Social-Responsibility
Anti-corruption and anti-bribery
Anti-Corruption Policy
Gifts and Entertainment Policy
	 We have included a statement about anti-
corruption policies in our Corporate governance 
report on page 70
	 Further information can be found on our website: 	
hyve.group/Responsibility/Anti-Corruption
Description of principal risks and 
impact on business activity
See pages 36 to 39 of this report
Description of business model
See pages 18 to 23 of this report
Non-financial KPIs
See pages 54 and 55 of this report

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Hyve Group plc Annual Report and Accounts 2021
Our people and values
As a business, we make it our mission to celebrate and 
empower amazing people and our internal approach to 
people and culture is no different.
Our constantly evolving strategy is all about 
offering a unique experience, which gives our 
people both the support they need, as well as 
the freedom to enable them to show up to work 
as their authentic and best selves. 
Throughout this year, we have transformed our 
approach to how we support our people, with 
the ambition of creating a more tailored and 
inclusive experience for all Hyve colleagues. 
Our strategy never stands still. We are 
committed to continuously improving our 
approach to people and culture and to 
responding to the latest insights we have 
available to us, enabling us to provide the  
most supportive and rewarding experience  
for our global team communities.
Celebrating individuality
Listening is a vital element of our people 
strategy. This year, we partnered with Peakon, 
enabling us to gather insights from our people 
and hear what is working well, and where we 
have space to improve. Now, our leaders can 
base their people plans on real-time data from 
their teams and focus on the things that matter. 
We acknowledge that work is never done  
with regards to inclusion. We are constantly 
making improvements to our processes and 
partnerships to create a more welcome and 
supportive place of work. We have already 
begun to roll out diversity training across the 
Group and are committed to training 100% of 
colleagues by the end of next year. 
We are also developing our inclusivity calendar 
to help us celebrate individuality across our 
business and ensure that we are recognising 
and continuously re-educating ourselves about 
different cultures and causes. 
Encouraging ownership 
Our culture is evolving, with accountability 
becoming ever-more important. We believe that 
it is our responsibility to ensure that the right 
tools, space and support are in place to allow 
our people to take ownership, whether that be 
of their work, their environment or their own 
development. Accountability supports the 
creation of a dynamic culture, where people  
feel empowered to make decisions and react 
quickly to shifting situations, as we get used to 
change becoming the new normal. 
Celebrating and empowering  
amazing people
Communication
We have overhauled our communication 
channels this year, implementing new, more 
engaging and interactive ways to share news 
and providing opportunities to have discussions. 
Our monthly CEO videos celebrate success from 
around the Group. We launched HyveTV, an 
internally produced news show to get our teams 
closer to what’s happening around the network. 
We run regular global virtual Q&A sessions with 
senior leaders. Monthly Global Gatherings act 
as CEO focus groups with global colleagues.
Recognition
Our newly launched global recognition 
programme, Hy Five, rewards 10 colleagues 
each quarter for living our company values. 
Winners attend a personal development 
session, fun team-building activity and  
dinner with the senior team.
We have transformed 
our approach to how 
we support our people, 
with the ambition of 
creating a more tailored 
and inclusive experience 
for all Hyve colleagues.
11,100+
comments have been shared 
through Peakon
50+
More than 50 of our leaders 
attended our two-day 
annual leadership team 
conference

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35
Jo Rabbett has joined 
Hyve as Chief Talent 
Officer, with the aim of 
developing the talent 
within the business 
and making Hyve an 
employer of choice. 
Spotlight on wellbeing 
The topic of wellbeing is discussed regularly 
among our leadership team. We are committed 
to making sure that our people know they are 
cared about and supporting their health. 
After an extremely demanding year, every Hyve 
colleague was given a wellbeing day off to 
spend relaxing, seeing friends and family,  
or doing something they had missed during 
lockdown. This was just one way of showing  
our gratitude to our people for their incredible 
commitment to our business and customers, 
and the resilience they showed throughout  
the pandemic.
A particular focus was put on mental health, 
with the launch of Mental Health First Aiders 
and access to free online therapy provided for 
some of our teams. In addition, colleagues were 
actively encouraged to join a series of webinars 
created especially for our people on topics 
including mindfulness, sleep and nutrition. 
Looking ahead, we have a plan in place to roll 
out mental health training to all managers, to 
help them spot the signs when someone needs 
help and provide support for colleagues.
6
We arranged six bespoke mental wellbeing 
sessions during our Summer of Wellbeing 
programme.
We kept the focus on health throughout the year, 
with the creation of our Wellbeing Hub on our 
intranet and a series of initiatives such as 
celebrating World Wellbeing Week. During the 
week our colleagues were invited to attend 
healthy cooking demonstrations, yoga classes 
and mindfulness sessions, as well as being given 
access to support material. Our team in India 
celebrated Happiness Week to give the team  
a much-needed boost as they came out  
of lockdown, and our team in Moscow 
collaborated to produce their best practice 
guide to mental wellbeing at work.
+35
We scored an employee NPS of +35 against  
the mental wellbeing driver in our latest  
Peakon survey, which puts us in the top 10%  
of companies using the tool.
The pandemic helped us to better understand 
the positive impact that remote working can 
have on both the physical and mental wellbeing 
of our people. We listened to the preferences of 
our colleagues on what working arrangements 
would work for them and are implementing 
solutions which strike the right balance between 
home working and creating an office space that 
encompasses our culture, while taking account 
of the local nuances of the geographies that we 
work within. 
Investing in You
We launched our Investing in You programme 
– our improved approach to learning and 
development, offering training that is less  
about function and is more beneficial to the 
development of our people. 
We created a Knowledge Hub on our intranet, 
filled with crowd-sourced training and 
demonstration videos created by our global 
teams, on topics ranging from Google Analytics 
to Photoshop, so that people can build their  
own bespoke training syllabus. One of our  
most popular training courses was a session  
on improving your online presenting skills,  
now that so much of our work is done through 
video conference. 
Our teams were also invited to attend career 
clinics and received guidance on their personal 
development and career goal planning. 
119
of our leaders attended a Management 
Training programme spanning eight modules, 
equipping them with the important skills needed 
to be brilliant leaders.
Our just-launched Leadership programme is 
themed around adaptive leadership and coping 
with eternal change.
Going forward, we aspire to move to a model 
that sees colleagues given an allowance of 
training hours per month, which they are 
encouraged to use towards their own 
development, whether that be through 
coaching, watching TED talks or attending 
courses. We want to put our people in control  
of their own direction and growth.
Employee voice
Peakon is playing a huge role in ensuring that 
the employee voice is represented at Board 
meetings, with the results of every survey being 
discussed at length. In addition, the full team  
of Non-Executive Directors attended one of  
our largest UK events, Autumn Fair, taking the 
opportunity to speak with colleagues and see 
their work first hand. 
We are also taking steps to familiarise 
colleagues with members of the Board through 
an internal engagement campaign including 
interviews on our intranet and appearances at 
internal events. 

36
Hyve Group plc Annual Report and Accounts 2021
Principal risks and uncertainties
How we’ve managed our key risks 
in these uncertain times
The Group has well-established risk management processes  
for identifying and monitoring risks and uncertainties  
affecting the Group. 
The principal risks facing Hyve are reviewed 
regularly by both the Risk Committee and the 
Board, who confirm that they have carried  
out a robust assessment of the principal and 
emerging risks facing the Group, including  
those that could threaten its business model, 
future performance, solvency and liquidity.
In March 2020, the COVID-19 outbreak 
escalated into a global pandemic leading to 
unprecedented societal, governmental and 
personal impacts and restrictions. The exposure 
to an extended period of time during which a 
communicable disease severely impacts on the 
Group’s ability to organise events represents a 
principal risk for the Group and consequently 
the risk of a pandemic (and, as such, an 
epidemic also) was added to the list of principal 
risks and uncertainties last year. Although the 
Group has taken decisive actions over the last  
12 months and run events in the majority of 
markets, the ongoing disruption and potential 
threat of cancellations or postponements on our 
events schedule still remains a significant risk.
The risks described below represent those  
that we consider have the greatest potential  
to impact on our ability to meet our strategic 
objectives. Standard operational risks are not 
presented in the list of principal risks and 
uncertainties below as they are considered 
pervasive risks that are not Hyve-specific and 
would be risks for the majority of listed groups.
Along with the principal risks and uncertainties 
set out below, the Group considers a range  
of other risks, including climate change and 
sustainability. While not considered a principal 
risk, severe weather events are recognised as a 
factor in the venue unavailability risk described 
below. The Group continues to monitor ways  
in which we can limit our impact on the 
environment throughout our operating model. 
Hyve’s impact on the environment primarily 
relates to energy consumption at our offices and 
events, business travel to and from our events 
and the use of non-sustainable materials at our 
events, all of which we are taking proactive 
steps to minimise.
Risk title
Potential impact
Updates during the year
Mitigation
Change in risk 
rating from 
prior year
Pandemic, extreme weather conditions, 
earthquake, storm damage, gas/oil 
explosion or terrorist incident could  
affect employees and events.
Employees may be unable to access 
offices or Hyve systems. Should a venue 
become unavailable, the Group would  
be forced to source a new location,  
which would likely affect visitor numbers. 
Lockdowns and restrictions on mass 
gatherings limit access to offices and  
limit the ability to hold events.
Event cancellation would result in 
reduced customer engagement  
and affect trading results.
In response to the COVID-19 pandemic, 
working from home was implemented 
across our global network. As offices have 
reopened, measures have been put in 
place to ensure the safety of our teams. 
Government restrictions introduced in 
response to the COVID-19 pandemic 
impacted on our ability to run events.  
At our events that have reopened,  
we have implemented our own Safe & 
Secure standards to ensure globally 
consistent best practice.
The Group has event cancellation 
insurance and this previously included 
cover for communicable diseases for  
our top 20 events in FY20 and FY21.  
The Group benefited from substantial 
insurance proceeds during the year 
thereby mitigating some of the impact 
from the pandemic.
Venue contracts allow for a degree of 
recourse/obligations to refund/mitigate.
Systems are in place to ensure that employees 
are able to work remotely and to access 
systems remotely. Office risk assessments  
are undertaken regularly.
Event cancellation insurance for our top 20 
events and business continuity insurance are 
in place; however, event cancellation cover for 
communicable diseases is likely to be difficult 
to obtain for FY22. 
Political and economic volatility that 
makes it difficult for Hyve to continue 
operating in a country could have a 
damaging financial effect in terms of  
lost revenue and lead to reputational 
damage and dissatisfied customers.
An economic downturn or period of 
uncertainty could reduce demand for 
exhibition space, which would, in turn, 
reduce the profitability of our events.
Since the EU referendum on 23 June 2016 
and the signing of the Withdrawal 
Agreement on 24 January 2020, there 
continues to be uncertainty in the UK 
regarding Brexit and what this will mean 
for business and the economy.
The likelihood of this risk was increased 
last year due to the COVID-19 pandemic 
which resulted in government action in all 
of our markets with restrictions imposed 
that impacted our ability to run events 
from March 2020. During the financial 
year this risk has stabilised as restrictions 
have been relaxed and events have 
returned albeit at a smaller scale than 
pre-pandemic levels.
During the year further events were 
divested in Central Asia, reducing our 
exposure to more volatile markets.
Over recent years, we have diversified our 
business geographically through expansion 
into new regions and markets to reduce  
our exposure to a single country’s or  
region’s instability.
We operate across a wide range of sectors 
and countries to minimise our exposure to any 
single industry sector.
The nature of our business cycle is such that, 
with revenues largely generated in advance  
of the costs we incur, we can react to periods 
of economic instability to protect the 
profitability of our exhibitions. Through strong 
relationships with venues and staff, we have a 
relatively flexible cost structure, allowing us to 
manage our event margins in the short and 
medium term.
2
 
Political and 
economic 
instability
1
 
Pandemic, 
natural 
disaster or 
terrorist 
incident

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Annual Report and Accounts 2021 Hyve Group plc 
37
Risk title
Potential impact
Updates during the year
Mitigation
Change in risk 
rating from 
prior year
Significantly reduced trading over  
an extended and undetermined 
timeframe, combined with an inability to 
effectively manage expenditure if cash 
flows decline, could impact the business’s 
ability to operate within and secure 
additional committed credit facilities.
The COVID-19 pandemic has caused 
significant disruption to our event 
schedule, reducing operational cash 
flows and increasing liquidity risk.
In the previous financial year, we agreed 
the waiver of our quarterly leverage  
ratio and interest cover bank covenant 
tests up to and including March 2022  
and replaced them with a single  
liquidity covenant.
Subsequent to the year end, the Group 
has secured further waivers to its 
leverage and interest cover covenants up 
to and including March 2023. As before,  
a single liquidity covenant will remain in 
place during this period.
At 30 September, cash and undrawn  
debt facilities were £130.1m, providing  
the Group with significant liquidity going 
into FY22.
The Group has cancellation insurance 
policies to mitigate the liquidity risk of 
disruptions to our event schedule. During 
FY21, the Company received £65.0m (2020: 
£22.0m) in insurance proceeds. Since the 
year end, confirmation of an additional 
£10.6m has been received, bringing total 
confirmed insurance claims to £97.6m. 
Further sums may be received during FY22 
as the remaining claims are concluded.
There is flexibility in the Group’s cost  
base should events not take place. Further 
cost control measures are available to 
management should they be required  
to increase liquidity. 
At 30 September 2021, the Group has 
£212.8m of long-term borrowing facilities 
with a syndicate of lenders, providing 
access to significant liquidity until maturity 
in December 2023.
Damage to or unavailability of a  
venue could lead to event cancellation, 
impacting the Group’s trading position. 
This could occur due to, among other 
things, severe weather events, natural 
disaster, terrorism or disputes with  
venue owners.
Cancellation insurance for our top 20 
events was renewed (although cover for 
communicable diseases is no longer 
available).
The COVID-19 pandemic has continued  
to have a significant impact on venue 
availability during the financial year due 
to government restrictions in all markets 
on large gatherings.
In December 2020, the Company 
acquired Retail Meetup enabling it  
to offer high-quality events in a  
digital format.
Our Top 20 events through to the end of 
financial year ended 30 September 2021 
were covered for communicable diseases 
such as COVID-19. Event cancellation for 
our Top 20 events is renewed annually.
Throughout the pandemic, we have been  
in continual dialogue with venue owners to 
secure venues for our rescheduled events.
The Group operates in a number  
of countries with complex local 
requirements surrounding overseas 
payments. There is a risk of cash being 
‘trapped’ in subsidiaries, resulting in 
liquidity problems within the Group.
This would also expose us to the risk of 
jurisdictions materially increasing the 
withholding tax rate on the payment  
of dividends.
During the financial year, the Group 
disposed of its Kazakhstan operations, 
completing the exit from the Central  
Asia market and reducing the number  
of territories from which it needs to 
repatriate cash.
Overseas cash balances are monitored  
on a weekly basis by Group management,  
and cash transferred whenever the 
opportunity arises.
The Group has well-established payment 
mechanisms to repatriate cash from its 
subsidiaries.
A franchise fee transfer pricing model is in 
operation in all key markets.
Should an employee or other associated 
party commit a bribery offence or 
contravene other similar laws, the Group 
could potentially be exposed to criminal 
or financial sanctions, reputational 
damage, exclusion from bidding for 
public sector contracts in the EU and a 
reduction in share price.
Breaches also constitute a breach of 
facilities agreements, entitling lenders  
to call for early repayment of loans.
Policies covering matters such as 
anti-corruption/bribery, modern slavery, 
whistleblowing, gifts and entertainment 
and conflicts of interest fall under the 
umbrella of the Code of Conduct.  
During the financial year the policies 
were reviewed and refreshed to ensure 
they remain fit for purpose.
Furthermore, standard clauses on  
these areas were prepared for  
supplier and customer contracts  
and rollout commenced.
The rollout of a new online reporting  
tool for gifts and entertainment began  
in September 2021, and a contract for  
the provision of online learning courses  
to employees was also signed, to be 
rolled out in the coming financial year.
Staff are instructed to adhere to the 
Group’s unambiguous policies on  
business ethics, available on the intranet. 
These cover subjects such as anti-bribery 
and gifts and entertainment. Additionally, 
individual business units are required  
to record and obtain approval for  
certain expenditure.
The Group’s Internal Audit function is 
outsourced to PwC who perform periodic 
checks of compliance with record-keeping 
obligations and general awareness among 
staff of these policies.
3
 
Liquidity risk
4
 
Venue 
unavailability
5
 
Repatriation 
of profits 
from 
subsidiaries
6
 
Breach of 
anti-bribery 
laws or 
similar 

38
Hyve Group plc Annual Report and Accounts 2021
Risk title
Potential impact
Updates during the year
Mitigation
Change in risk 
rating from 
prior year
Should an individual representing the 
Group trade with a restricted party or 
sector in a country to which sanctions 
apply, and in contravention of these 
sanctions, this could expose the Group to 
risks including financial fines, reputational 
damage and a reduction in share price. It 
could potentially be considered a breach 
of a facilities agreement, entitling lenders 
to call for early repayment of loans.
Any extension of international sanctions 
regimes could reduce the volume of 
business the Group is able to transact.
The Sanctions Policy, launched in FY20, 
was reviewed and refreshed during the 
year. An operating model for sanctions 
queries was established in FY21 and 
numerous sanctions checks carried out 
using this procedure.
During the year an initiative was initiated 
to ensure our agents are contracted via 
the Customer Relationship Management 
(CRM) system, which contains automatic 
flags for sanctioned markets to prompt 
an approval process.
During the year the Group also disposed 
of its business in Central Asia, thereby 
reducing the Group’s exposure to 
countries that tend to trade more  
with certain sanctioned countries.
Staff are instructed to adhere to the 
Group’s unambiguous policy on sanctions, 
available on the intranet. This details the 
sanctions risks, and when and how to 
conduct checks.
Individual business units are required  
to record and obtain approval before 
transacting with persons or entities from 
sanctioned countries.
Our CRM system is used to automatically 
flag sanctioned markets for internal 
approval and we also make use of an 
external risk portal to check sanctions lists.
A breach of regulations or policy during 
build-up or while an event is running 
could lead to personal injury. 
This could result in financial loss due  
to fines and damages, lost revenue 
through customer attrition and 
reputational damage from negative 
press coverage. There could also be 
damaging effects on staff morale, 
together with the risk of personal liability 
for Directors.
Our risk exposure may be greater when 
such a breach involves a joint venture or 
subsidiary that is not wholly owned by us 
as we may not be able to exercise full 
operational control.
With restrictions easing and events 
returning, an in-depth assessment  
of the Health, Safety and Security (HSS) 
status of the business was undertaken. 
This involved interviews with all Regional 
Directors, Portfolio Directors and their 
respective Senior Operations staff 
members, the completion of 
questionnaires by all Operations teams 
and a deep dive of documentation and 
process including HSS policies.
As a result of the review, the HSS policies 
are being updated and refresher training 
courses are being arranged. Plans have 
been put in place to manage areas of  
risk highlighted by the assessment. 
Recognising the impact of COVID-19  
on the future of events, plans and 
procedures continue to evolve to ensure 
the safe and secure delivery of events. All 
UK events are required to adopt the AEO 
All Secure Standard. Events outside the 
UK operate in accordance with local laws, 
restrictions and best practice guidelines.
We recognise our reliance on the venues 
and contractors we use and we seek to 
ensure that such third parties adhere  
to our own health and safety policies, 
where practical, and to local regulations.
A Health, Safety and Security Policy is 
embedded across the business, ensuring 
event-level Major Incident Management 
Plans are put in place event by event. 
Regional management is held accountable 
for health and safety standards in their 
regions. 
The Board is immediately notified of any 
serious breaches.
The need to comply with data protection 
legislation could affect the Group in a 
number of ways, including making it more 
difficult to grow and maintain marketing 
data and also through potential litigation 
relating to any data breach or misuse of 
personal data.
A breach arising from inadequate 
controls over customer, visitor or 
employee data could result in sizeable 
fines and reputational damage arising 
from negative press coverage.
The Data Protection Working Group 
(DPWG) has developed a plan of 
initiatives to improve the Group’s data 
protection, information security and 
information governance framework. 
A new contract governance and 
procurement process for Tech, Data and 
Digital Marketing was also launched.
The Group’s legal team has worked with 
external legal counsel to refresh the 
Group’s framework of privacy-related 
notices, policies and contracts.
The Group is undertaking a review of  
its cyber security insurance coverage  
to determine the appropriate level  
of coverage.
The Company recruited a Group Data 
Protection Officer who joined post year 
end, and is also investing in a number of 
new IT, technology and data positions.
The Group discharges its data protection 
obligations through the operation of the 
cross-functional DPWG which meets regularly. 
The DPWG reports to a Steering Committee 
which in turn reports to the Risk Committee. 
A contract governance and procurement 
process requires that suppliers and contracts 
are considered for information security and 
data protection compliance before contracts 
are signed.
Our standard terms and conditions and 
commercial contracts include appropriate 
data protection provisions.
The Group maintains some cyber security 
insurance and is conducting a review of its 
level of cover.
The Group invests in specialist roles and  
staff training to achieve an appropriate 
degree of internal expertise to mitigate  
data protection risks.
7
 
Breach of 
sanctions
8
 
Breach of 
health and 
safety 
regulations
9
 
Breach of 
data 
protection 
regulations
Principal risks and uncertainties

Strategic report	
Governance	
Financial statements
Annual Report and Accounts 2021 Hyve Group plc 
39
Risk title
Potential impact
Updates during the year
Mitigation
Change in risk 
rating from 
prior year
The inability to protect our IT systems or 
infrastructure against a targeted cyber or 
phishing attack could reduce our ability to 
make sales, damage our reputation and 
harm customer relationships. The same 
applies if internet restrictions are applied 
by the governments of any of the markets 
in which we operate.
A complete loss of connectivity would 
potentially halt business operations.
Any data loss could expose the Group to 
fines, while a systems breach could make 
us vulnerable to a ransomware attack. 
A recruitment programme has  
been implemented to significantly 
strengthen the IT team.
During the financial year, cyber insurance 
was put in place for the Group’s US 
businesses. The Group is in the process of 
sourcing a global cyber insurance policy.
A programme of defensive measures  
is in place to reduce the risk of a cyber/
phishing attack.
In addition to the items put in place during 
the financial year, mitigation includes 
regular system penetration testing across 
the organisation, firewalls to protect 
computer networks, advanced endpoint 
protection for email-based links and data 
backups for our major offices.
The Group implements solutions provided 
by large and trusted providers such as 
Microsoft. 
Integration issues and a failure to realise 
planned operational and synergistic 
benefits are a risk to delivering the 
expected returns on our investments.
During the financial year, Hyve continued 
with its integration of Shoptalk Commerce 
LLC and Groceryshop LLC as per the 
integration plan, which included the 
appointment of a new General Manager.
In December 2020, the Group acquired 
Retail Meetup LLC to support Hyve’s 
digital evolution and delivery of its 
omnichannel strategy. 
The technology underpinning these 
brands has been successfully transitioned 
to a new tech supplier, and we have 
established our own team for maintaining 
and developing the technology.
The Group has formed the position of 
Chief Transition and Integration Officer, 
to sit on the Executive Team, and give due 
focus to acquisition integration.
The Group employs experienced 
professionals to drive the acquisition 
process and perform financial, tax, legal 
and commercial due diligence to inform 
detailed integration plans, which aim to 
ensure that businesses are effectively 
integrated into the Group and the planned 
synergies are realised.
A Chief Transition and Integration Officer 
sits on the Executive Team to give due  
focus to integration work, and an internal 
Hyve team exists to maintain and develop 
acquired technology.
Day to day, management and control of 
non-wholly-owned entities is often in the 
hands of local management, which may 
also be shareholders. The venture may 
not be run in a manner fully consistent 
with Hyve’s policies.
A small, 70% owned subsidiary, ITE Ebseek 
Exhibitions Company Ltd, was disposed of 
during the year.
In November 2021, subsequent to the year 
end, the Group also disposed of its 60% 
interest in ABEC Exhibitions & Conferences 
Pvt. Ltd.
We incorporate controls in the shareholder 
agreement or equivalent governing 
documents and have in place a Group 
authority matrix.
Poor performance management, a lack 
of alignment from the business plan 
through to individual objectives and 
associated reward metrics may cause 
confusion and demotivation. This may 
lead to targets not being met, potential 
revenue loss and poor business results.
At the beginning of the financial year, an 
achievable bonus plan for the financial 
year ending 30 September 2021 was 
established as a retention mechanism 
following the substantial restructure of 
the organisation. 
During the financial year, a reward 
consultant was recruited to support the 
work being undertaken on the Group’s 
reward strategy; work on the strategy is 
under way with planned initiatives to be 
rolled out in FY22. 
Global benchmark information was 
purchased in the UK and Russia to 
support the process of ensuring that 
appropriate reward levels are applied.
The annual pay review cycle was moved 
from January to October to align it with 
the Group’s financial year.
The Group has a Global Performance 
Management Framework in place. 
Managers’ guides to performance 
management, together with training  
in setting SMART objectives and how  
to give regular and relevant feedback,  
have been provided. 
10  
IT cyber/
phishing 
attack 
resulting in 
data loss
11
 
Acquisition 
integration
12
 
Effective 
control over 
non-wholly 
owned 
entities
13
 
Pay and 
performance 
– for business 
benefit

40
Hyve Group plc Annual Report and Accounts 2021
The reopening of events  
in almost all of our markets 
by the end of the financial 
year, as well as increasing 
customer spend and 
forward bookings, has  
put us in a strong position 
going into FY22.
John Gulliver
Chief Finance and Operations Officer
Chief Finance and Operations Officer’s statement
40
Hyve Group plc Annual Report and Accounts 2021
Decisive action to reduce 
costs, conserve cash  
and boost liquidity
While FY20 will be remembered for the emergence and 
initial impact of COVID-19, together with the decisive actions 
we subsequently took to stabilise the business, the imp 
act on the Group’s financial results has clearly been more 
pronounced this year. 

Strategic report	
Governance	
Financial statements
Annual Report and Accounts 2021 Hyve Group plc 
41
COVID-19 impact on our event 
schedule
Pre-pandemic we were able to run 31 events in 
the first half of FY20, including four of our top 10 
events. In contrast, in FY21 we were only able to 
run 12 in-person events in the first half of the 
year, none of which feature in our top 10 events. 
More positively, as restrictions lifted in the 
second half of FY21 across more of our markets, 
we were able to run a further 29 in-person 
events. Following successful events in the UK and 
the US in the final month of the year, operations 
have now resumed in the majority of our 
markets. Overall, we generated revenues of 
£55.2m from 43 events including two Retail 
Meetup online events (2020: £99.4m from 
43 events).
Encouraging trends 
Following the reopening of events during FY21,  
a number of positive trends have emerged 
which give us confidence in the trajectory of  
the recovery as we look ahead.
For example, while prolonged restrictions on 
international business travel have impacted  
the size of our events, revenues from  
domestic exhibitors have recovered strongly, 
demonstrating pent-up demand where 
exhibitors and visitors are physically able to 
attend. Furthermore, the recovery of domestic 
revenues has been stronger in markets that 
reopened earlier, most prominently in China 
where events have performed at pre-COVID 
levels, but also in Russia where events in the 
second half of the year have outperformed 
those which took place in the first half.
At many of our events we have also observed  
an increase in like-for-like spend by customers 
who were able to attend both the pre-COVID-19 
edition of an event and the FY21 edition of the 
same event. MosBuild, the Group’s first top 10 
event since the COVID-19 outbreak, achieved  
a like-for-like revenue increase of 15% from 
customers who were able to attend in both  
FY19 and FY21. We are also seeing an increase 
in visitor density, meaning the number of  
`visitors per exhibitor is higher post-pandemic 
and therefore delivering increased value  
to exhibitors.
Benefiting from event cancellation 
insurance policies 
Although our event schedule has been disrupted 
by the pandemic, we have benefited from  
event cancellation insurance where insured 
events are cancelled or prohibited as a result of 
government restrictions. Insurance proceeds, 
alongside the cost management initiatives, have 
been a vital element in our successful efforts to 
mitigate the financial impact on our business.
During FY21, we received proceeds under our 
insurance policies of £65.0m (2020: £22.0m). 
This helped mitigate the impact of the event 
cancellations and led to the Group delivering  
a headline profit before tax of £20.8m (2020: 
headline loss before tax of £18.1m). Headline 
profit before tax is defined in the Glossary.
Since the year end confirmation of an additional 
£10.6m has been received, bringing total 
successful claims to £97.6m since the start of  
the pandemic. Now that total proceeds have 
exceeded £85.0m, 50% of any further proceeds 
are passed on to the Group’s lenders as a 
repayment of the term loan facility.
Managing the portfolio
In April, we completed the sale of ITECA LLP,  
the operating company for 25 of the Group’s 
non-core, regionally focused events in 
Kazakhstan. This completes our key strategic 
aim to exit the business in Central Asia and 
supports our ambition to focus on larger, 
international events with higher growth 
potential. Central Asia is treated as a 
discontinued operation in both the current and 
comparative periods throughout these results. 
Since the year end, we also disposed of ABEC, 
our 60% owned Indian business, which removes 
eight Indian events and supports further 
streamlining of the Group’s portfolio.
Strong balance sheet and liquidity
The Group continues to maintain its strong 
liquidity position and has significant cash 
headroom. Adjusted net debt at the period  
end was £79.9m (2020: £67.7m) with cash and 
undrawn debt facilities available to the Group  
of £130.1m. Please refer to note 30 to the 
consolidated accounts. 
As reported last year, in response to the 
pandemic, we obtained waivers for the leverage 
ratio and interest cover covenants up to and 
including March 2022, replacing them with a 
minimum liquidity test, whereby the Group must 
ensure that the aggregate of cash and undrawn 
debt facilities is not less than £40m at the end of 
each month, except between April and October 
2021 being not less than £30m. Subsequent to 
the year ended 30 September 2021, the Group 
has secured an extension of the covenant 
waivers up to and including March 2023.
Outlook
FY21 has been a very positive step on the road 
to recovery and we enter FY22 with confidence, 
supported by forward bookings of £108m.  
There remains the risk of further COVID-19 
associated disruptions, particularly in relation to 
new variants and our exhibitors’ ability to attend 
our events due to international travel restrictions, 
but the positive forward bookings position gives 
us good visibility as we look ahead to FY22.
John Gulliver 
Chief Finance and Operations Officer
£130.1m
of liquidity gives us financial 
security going into FY22

42
Hyve Group plc Annual Report and Accounts 2021
Overview
Revenue
Revenue for the year from continuing operations 
was £55.2m (2020: £99.4m). The pandemic 
impacted the number and scale of the Group’s 
events, with 41 (2020: 43) in-person events  
taking place in the year. The vast majority of the 
Group’s revenues were recognised in the second 
half, following the resumption of events in the 
majority of its markets, including the UK and  
the US in the final month of the year, following 
the relaxing of COVID-19 restrictions.
Four of the Group’s top 10 events took place  
in the second half of the year: MosBuild, 
WorldFood Moscow, Autumn Fair and 
Groceryshop. The events were at a smaller scale 
than their pre-pandemic levels as a direct result 
of international travel restrictions that were  
in place. The remaining top 10 events were 
cancelled for the year. Shoptalk, Spring Fair, 
Bett, CWIEME Berlin, YugAgro and Mining 
Indaba will next take place in FY22.
Following the acquisition of Retail Meetup in 
December 2020, the Group also ran its first two 
virtual Meetup events which performed ahead 
of management’s expectations.
Loss before tax
The Group reported a loss before tax from 
continuing operations of £20.6m (2020: 
£315.0m), after including adjusting items of 
£41.4m (2020: £296.9m). Although impairment 
charges of £19.0m (2020: £263.4m) have been 
recognised in the year due to the continuing 
impact of the pandemic on our UK-retail events, 
this is significantly lower than the impairment 
charges recognised in the previous year when 
the impact of the COVID-19 outbreak was first 
reflected in our forecast operating profits. 
Headline profit before tax1 is an alternative 
performance measure used by the Group to 
measure underlying trading performance.  
After excluding adjusting items, headline profit 
before tax from continuing operations was 
£20.8m (2020: loss of £18.1m). Insurance 
proceeds of £65.0m (2020: £22.0m) have been 
received during the year in relation to claims 
regarding the cancellation or postponement of 
a number of events that were scheduled to take 
place in FY20 and FY21, offsetting the losses 
incurred due to the disruption to the Group’s 
event schedule.
Earnings per share
Basic and diluted earnings per share (EPS)  
from continuing operations were (5.6)p (2020: 
(172.3p)). Headline diluted EPS1 from continuing 
operations was 7.6p (2020: (12.7)p) reflecting the 
return to headline profitability. Please refer to 
note 11 to the consolidated accounts.
Financing and liquidity
Adjusted net debt1 at the year end has increased 
to £79.9m (30 September 2020: £67.7m). While 
net operating cash inflows of £27.2m (2020: 
£5.0m) , including insurance proceeds of 
£65.0m (2020: £22.0m), offset the acquisition of 
Retail Meetup for total consideration of £23.2m, 
the Group’s interest and lease payments 
contributed to the increase in adjusted net debt 
during the year. Net debt1, including the Group’s 
lease liabilities, was £96.6m (2020: £86.5m).
At 30 September 2021, £124.4m (2020: £121.7m) 
of a total available £212.8m (2020: £250.0m) 
was drawn on the Group’s banking facility. Bank 
loans presented in the Statement of Financial 
Position are £121.6m (£118.0m), net of £2.8m 
(2020: £3.7m) of capitalised borrowing costs.
The Group’s banking facilities comprise a 
£150.0m (2020: £150.0m) revolving credit facility 
and a term loan of £62.8m (2020: £100.0m).
During the year the Group repaid £37.2m on  
its term loan and in December 2020 agreed  
with its lenders various amendments to  
the existing agreement, including a new 
repayment schedule. 
As at 30 September 2021, there were further 
scheduled repayments of the term loan of 
£0.8m due in March 2022, £5.0m in June 2022, 
£6.0m in September 2022 and November 2022, 
£22.5m in November 2023 and a final 
repayment of £22.5m on the termination date.
As reported in the previous year, we had 
obtained waivers for the leverage ratio and 
interest cover covenants up to and including 
March 2022. Up until this date, a liquidity test is 
in place, whereby the Group must ensure that 
the aggregate of any cash or undrawn facility is 
not less than £40m at the end of each month, 
except between April and October 2021 being 
not less than £30m. Subsequent to the year end, 
the Group has extended the covenant waivers 
by 12 months up to and including March 2023, 
with a minimum liquidity level of £40m required 
at the end of each month.
At 30 September 2021, the Group had cash and 
undrawn facilities of £130.1m and therefore  
had headroom of £100.1m in respect of the 
liquidity test.
Headline reconciliation
In addition to the statutory results, headline 
results are presented, which are the statutory 
results after excluding a number of adjusting 
items, as the Board considers this to be the  
most appropriate way to measure the Group’s 
performance. In addition to providing a more 
comparable set of results year-on-year, this is 
also in line with similar adjusted measures used 
by our peer companies and therefore facilitates 
comparison across the industry.
The adjusting items presented are consistent 
with those disclosed in the previous year.
The adjusting items have been presented 
separately in order to report what the Board 
considers to be the most appropriate measure 
of underlying performance of the Group and to 
provide additional information to users of the 
annual report. 
Chief Finance and Operations Officer’s statement
1	 As defined in the Glossary on pages 174 to 176.

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43
Reconciliation of headline profit/(loss) before tax from continuing operations to statutory loss before tax from 
continuing operations
£m
2021
2020
(restated1)
Headline profit/ 
(loss) before tax 
from continuing 
operations
20.8
(18.1)
Operating items
Amortisation  
of acquired 
intangible  
assets
(27.8)
(29.2) Definition
Amortisation charge in respect of intangible assets acquired through business combinations.
Explanation
The charge has decreased in the period as a result of impairment charges of £63.4m recognised in respect  
of acquired intangible assets in the prior year which reduced the net book value of intangible assets being 
amortised.
Why adjusted?
To present the profitability of the business such that performance can be appraised consistently whether from 
organic growth or through acquisition, and irrespective of whether or not acquired intangible assets have 
subsequently become fully amortised.
Impairment  
of assets
(19.0)
(263.4) Definition
Writedown of assets to fair value, where indicators of impairment have existed or following the completion of the 
annual impairment review.
Explanation
Impairment charges of £19.0m have been recognised in respect of acquired intangible assets within the UK 
cash-generating unit as a result of the continuing impact of COVID-19 on our UK-retail events, as well as the 
allocation of additional central costs following revisions to the cost allocation methodology.
In the prior year, impairment charges totalling £263.5m were recognised in respect of goodwill (£195.5m), 
acquired intangible assets (£63.4m) and investments in our associates and joint ventures (£4.5m) as a result  
of the COVID-19 outbreak and its impact on discount rates and forecast operating profits.
Why adjusted?
To exclude write-offs specific to circumstances that arose either in the current year or based on future 
performance expectations. These are often inconsistent in origin and amount year-on-year and therefore  
the business performance is more comparable year-on-year without these charges.
Profit on  
disposal
0.2
–
Definition
The profit or loss recognised following the disposal of part of the business, represented by the difference 
between the fair value of proceeds received net of related selling expenses and the disposal of net assets.
Explanation
A gain on disposal of £0.2m was recognised in respect of the disposal of ITE Ebseek Exhibitions, the operating 
company of the Fastener event in Shanghai.
Why adjusted?
To exclude the non-recurring profit/loss from a disposal completed during the year, from which no future profit 
or loss will be recognised. This increases the comparability of the results year-on-year.
1 	 Results for the year ended 30 September 2020 have been restated for the prior period error disclosed in note 1 to the financial statements and the treatment of the Central Asia business 
as a discontinued operation as disclosed in note 17 to the financial statements. All subsequent references to restatements throughout these results refer to the changes as disclosed in 
note 1 and note 17.

44
Hyve Group plc Annual Report and Accounts 2021
£m
2021
2020
Transaction costs 
on completed, 
pending or 
aborted 
acquisitions  
and disposals
(0.7)
(3.3)
Definition
Costs incurred that are directly attributable to acquisitions or disposals, whether completed, still being actively 
pursued or no longer being considered.
Explanation
Transaction costs on completed and pending acquisitions and disposals relate principally to costs incurred  
on the acquisition of Retail Meetup completed in December 2020. The most significant of these costs are 
professional and consultancy fees incurred in relation to the due diligence and legal procedures necessary 
for the completion of the deal.
In the previous year, the costs recognised primarily related to the acquisition of the Shoptalk and Groceryshop 
events completed in December 2019.
Why adjusted?
While transaction costs are typically incurred each year due to the acquisitive nature of the industry and  
the Group’s focus on actively managing the existing portfolio of events while making selective product-led 
acquisitions, the costs incurred are not consistent year-to-year, fluctuating significantly based on the number 
and size of deals. Costs incurred in relation to an acquisition, while often commensurate to the size of the 
business being acquired, are more closely connected to the consideration payments than the performance  
of the business in the period. Excluding the costs increases comparability of performance each year.
Integration costs
_
(0.5)
Definition
Costs incurred following the completion of an acquisition to integrate the acquired business within the  
Hyve Group, including costs incurred that are necessary to enable the Group to realise synergy savings 
post-acquisition. 
Explanation
In the prior year, integration costs of £0.5m were incurred in relation to the Shoptalk and Groceryshop events, 
primarily in respect of third-party consultancy and internal staff costs to oversee the internal and external 
communications relating to the acquired products, particularly regarding establishing a Hyve presence in the 
US, and to align the acquired products with the strategy of the Group.
Why adjusted?
To exclude costs that are often, for a limited period, either duplicated, higher than ordinarily would be incurred 
or introduced to ensure consistency of operations, systems, practices, culture and reward to the extent that  
these costs are not expected to be a reflection of the ongoing costs of the Group and therefore their inclusion 
could distort comparability with future years’ results.
Restructuring costs
• TAG
 
– 
 
(0.8)
Definition
Costs incurred related to transforming and restructuring the business, primarily through the Group’s  
TAG programme.
Explanation
In the prior year, restructuring costs of £0.8m were incurred in relation to the finalisation of the TAG programme, 
including the development of the global ERP software planned to be rolled out across the finance function,  
prior to being suspended as a result of the COVID-19 outbreak, and the subsequent cost-saving measures 
implemented across the Group.
Why adjusted?
The one-off costs incurred in respect of the TAG programme, over the three years from announcement in  
May 2017, are presented as adjusting items. The costs are attributable to professionalising and centralising  
the business and designing and implementing the Group’s strategy. All ongoing costs introduced as a result  
of the TAG programme are not presented within adjusting items.
Chief Finance and Operations Officer’s statement

Strategic report	
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Annual Report and Accounts 2021 Hyve Group plc 
45
£m
2021
2020
Tax on income 
from associates 
and joint ventures
(0.5)
(1.5)
Definition
The tax charge in respect of the share of profits recognised from associates and joint ventures. 
Explanation
The tax charge in the period is directly linked to the share of profits recognised, primarily from joint ventures in 
the year. The decrease to £0.5m (2020: £1.5m) reflects the smaller size of Sinostar’s ChinaCoat event in FY21.
Why adjusted?
Statutory reported profits from associates and joint ventures are presented post-tax. In order to present a 
measure of profit before tax for the Group that is purely pre-tax, the tax on associate and joint venture profits  
is added back. Instead, it is included in the headline post-tax measure of profit and therefore is applied 
consistently with the statutory measure of post-tax profit.
Financing items
Revaluation of 
liabilities on 
completed 
acquisitions  
and disposals
6.4
3.2
Definition
The revaluation of future earn-out payments in respect of completed acquisitions recognised through profit or loss.
Explanation
A number of the Group’s acquisitions completed in recent years have future earn-out commitments, either 
through deferred or contingent consideration payments or through equity option liabilities to increase our current 
shareholdings. Similarly, a number of the Group’s recent disposals have elements of deferred consideration 
receivable. These are held on balance sheet at fair value and therefore change based on the latest foreign 
exchange rates, the proximity of the settlement date and the latest expectation of the settlement value.
Revaluation of assets and liabilities on completed acquisitions and disposals include the gains from the revaluation 
of our equity options over non-controlling interests in our subsidiaries (credit of £8.8m), in relation to the remaining 
40% interest in ABEC, the imputed interest credit on the unwinding of the discount on the Group’s deferred 
consideration receivable in relation to the disposals of ITE Expo LLC and its Azerbaijan, Uzbekistan and 
Kazakhstan event portfolios (credit of £1.6m), a loss on the revaluation of the ITE Expo LLC deferred consideration 
receivable (charge of £3.1m), a gain on the revaluation of the Azerbaijan, Uzbekistan and Kazakhstan deferred 
consideration receivable (credit of £0.5m), and a loss on the revaluation of the deferred consideration payable 
for Retail Meetup (charge of £1.4m).
The equity option liability held in respect of ABEC was valued at £nil at 30 September 2021 following advice from 
the Group’s lawyers that both the option exercises in November and December 2020 and any future exercise  
would have been invalid and unenforceable.
Why adjusted?
As with transaction costs, in order to present results excluding deal-related costs that fluctuate year-to-year. 
While the costs vary based on the latest expectations of future consideration payments, often linked to 
performance, the outflows themselves are reflective of the cost of the acquisition rather than performance of the 
business in the year. Excluding the costs therefore aids comparability of the Group’s performance year-on-year.
Write-off of 
previously 
capitalised debt 
issue costs on 
refinancing
–
(1.4)
Definition
The accelerated non-cash amortisation of previously capitalised financing costs upon refinancing.
Explanation
On 17 December 2019, the Group completed the refinancing of its external debt to part-fund the acquisition of 
the Shoptalk and Groceryshop events, amending and restating the previous £170m facility to a new £250m 
facility with different terms.
Costs that an entity incurs in connection with the borrowing of funds are capitalised on the balance sheet net  
of the drawn-down loan and released over the term of the facility. The remaining deferred costs relating to  
the previous facility were required to be charged to the income statement immediately upon refinancing.
Why adjusted?
The charge of the remaining deferred costs relating to the previous facility to the income statements creates  
a duplication of costs as they overlap with the costs for the new debt facility.
Loss before tax 
from continuing 
operations
(20.6)
(312.8)

46
Hyve Group plc Annual Report and Accounts 2021
Consolidated income statement
Trading summary
A detailed analysis of volumes, revenues and profits is presented below:
Square  
metres sold 
’000
Revenue 
£m
Average yield 
£ per SQM
Headline profit/
(loss) before tax 
(restated) 
£m
2020
Reported
364
105.1
289
(18.9)
Discontinued operations
(20)
(5.7)
–
0.8
2020
Continuing operations
344
99.4
289
(18.1)
Biennial
(29)
(5.8)
–
(2.7)
Timing
–
–
–
0.3
COVID-19 postponements and cancellations1 
(212)
(69.0)
–
(12.1)
COVID-19 costs on current period cancellations2 
–
–
–
10.8
Non-recurring
–
(0.5)
–
1.3
2020
Annually recurring
103
24.1
238
(20.5)
Acquisitions
–
2.0
–
0.9
Launches
–
–
–
–
Foreign exchange
–
(1.1)
–
(0.7)
Like-for-like growth
(30)
(8.0)
–
(13.2)
2021
Annually recurring
73
17.0
239
(33.5)
Insurance proceeds
–
–
–
43.0
COVID-19 postponements and cancellations3 
138
38.2
–
11.3
2021
Total
211
55.2
262
20.8
1	 Represents the prior period performance of events that were postponed or cancelled in the current period as a result of COVID-19.
2	 Represents the costs incurred in the prior period in respect of the events that were cancelled in the current period as a result of COVID-19.
3 	 Represents the current period performance of events that were postponed or cancelled in the prior period as a result of COVID-19.
Segmental results
£m
Revenue
Headline profit/(loss) before tax
2021
2020
2021
2020
Global Communities
17.7
56.5
(21.0)
(15.0)
Asia
4.1
17.1
(7.5)
6.4
Eastern & Southern Europe
6.1
4.0
(1.9)
(3.1)
Russia
27.3
21.8
5.8
(6.6)
Other income
–
–
66.1
22.6
Central costs
–
–
(12.3)
(16.9)
Foreign exchange gain/(loss)
–
–
(0.3)
2.6
Net finance costs
–
–
(8.1)
(8.1)
Total
55.2
99.4
20.8
(18.1)
Chief Finance and Operations Officer’s statement

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Refer to the Divisional trading summary on 
pages 50 to 53 for commentary on the 
performance of each operating segment.
Other income includes insurance proceeds of 
£65.0m (2020: £22.0m), which were received in 
relation to claims regarding the cancellation or 
postponement of a number of events that were 
scheduled to take place during the current and 
prior year.
Central costs include all costs that are not 
allocated to the Group’s operating segments 
when headline profit before tax is reported to 
the Executive Team for the purposes of 
allocating resource and making strategic 
decisions. These include the Group’s corporate 
overheads, which are the costs of running the 
head office in London and primarily comprise 
staff costs, which include the Group’s Executive 
and Non-Executive Directors, depreciation  
of the Group’s centrally held assets and 
professional fees. Central costs have decreased 
in the year as a result of the cost-saving 
measures introduced across the Group in 
response to the pandemic.
Net finance costs include the interest cost on  
the Group’s borrowings of £5.2m (2020: £6.4m), 
which has decreased in the year, following 
repayments of £37.2m on the Group’s term loan 
and a lower drawn position on its revolving 
credit facility. Net finance costs also include bank 
charges of £2.4m (2020: £1.6m) and the interest 
cost on the Group’s lease liabilities of £0.7m 
(2020: £0.7m).
In order to minimise our exposure to changes  
in interest rates, particularly on the Group’s 
external bank debt, the Group holds interest rate 
swap contracts to provide certainty over the 
future interest cash flows. The objective is to 
protect the Company from the cash flow impact 
caused by the variable interest rate that applies 
to the Company’s external bank debt. The lower 
of the cumulative gain or loss on the hedging 
instrument and the cumulative change in fair 
value of the hedged item is recognised through 
other comprehensive income in a separate 
component of equity.
Foreign exchange
As a result of the territories in which we operate, 
we are exposed to changes in foreign exchange 
rates, and significant movements, particularly in 
the Russian ruble, can have a significant impact 
on our results.
Further detail is provided on the impact of 
translational FX, which is included within the 
results of each division and only adjusted for 
when considering like-for-like measures of 
revenue or profit, transactional FX, which is 
presented separately in the income statement 
and is a loss of £0.3m in the year (2020: gain  
of £2.6m) and the impact on reserves 
recognised in the foreign currency translation 
reserve below.
Translational FX
Each month our subsidiary company results  
are translated into sterling, from the functional 
currencies of the subsidiary companies, on 
consolidation, using the prevailing foreign 
exchange rates for the month. Changes in 
foreign exchange rates result in fluctuations  
of the level of profits reported for the Group.  
The impact of the changes in foreign exchange 
rates is included within both the statutory and 
adjusted reported results, within the relevant 
lines in the consolidated income statement.  
To aid comparability of trading results, when 
presenting like-for-like performance we adjust 
for the impact of changes in foreign exchange 
rates on translation.
The Russian ruble and Turkish lira were weaker 
compared with the same period in the previous 
year, meaning the reported results were lower 
than in the comparative period by £1.1m for 
revenue. Due to the reduced number and scale 
of the events that ran in the year, the impact of 
these currency movements did not fall through 
to headline profit before tax. The weakening  
of the Hong Kong dollar and the US dollar, in 
which currencies significant costs were incurred, 
meant that headline profit before tax was  
£2.2m higher than in the comparative period  
as a result of currency movements.
Transactional FX
As well as translational foreign exchange 
movements arising on consolidation, the Group 
results are impacted by changes in foreign 
exchange rates within our subsidiary company 
results. Where monetary transactions are 
entered into in different currencies than the 
functional currency of the entity, this gives rise to 
revaluation gains and losses following changes 
in exchange rates between the transaction  
date, month end and the settlement date.  
Each revaluation of the monetary assets and 
liabilities held on the balance sheet results in 
gains and losses, which are reported within 
the consolidated income statement within  
the ‘Foreign exchange gain on operating 
activities’ line. 
The strengthening of the Russian ruble relative 
to the euro has contributed to a loss of £0.3m 
(2020: gain of £2.8m) recognised in the year, 
which has arisen on the revaluation of foreign 
currency monetary assets and liabilities held in 
our subsidiary companies in Russia.
Foreign currency translation reserve
Finally, our results are impacted by the 
translation of the subsidiary company balance 
sheets each month on consolidation into sterling. 
A change in foreign exchange rates gives rise to 
a movement which is recognised within reserves 
in the foreign currency translation reserve.  
This is on translation of the company balance 
sheets of our subsidiary companies, which are 
reported in their functional currencies before 
being translated into sterling on consolidation, 
at the prevailing period end rates. 
The foreign currency translation reserve 
increased by £1.3m, largely due to the 
weakening of the US dollar against sterling 
between the beginning and the end of the 
financial year. Due to the considerable goodwill 
and intangible assets held in the US the value of 
the net assets within the consolidated statement 
of financial position has increased.
Venue arrangements
The Group has long-term arrangements with its 
principal venues in its main markets setting out 
Hyve’s rights over future venue use and pricing.
The arrangements can take the form of a 
prepayment of future venue fees (advance 
payment), or a loan which can be repaid in cash 
or offset against future venue fees (venue loan). 
Generally, the arrangements bring rights over 
future venue use and advantageous pricing 
arrangements through long-term agreements. 
Venue advances and prepayments are included 
in the consolidated statement of financial 
position under non-current and current assets. 

48
Hyve Group plc Annual Report and Accounts 2021
Acquisitions and disposals
On 21 December 2020, the Group acquired  
100% of the share capital of Retail Meetup for 
initial consideration of £18.5m and deferred 
contingent consideration with a fair value at 
acquisition of £3.4m.
The deferred contingent consideration related 
to an earn-out payment based on the EBITDA of 
the two Retail Meetup events which took place 
in FY21. The deferred contingent consideration 
was calculated based on management’s 
expectations of EBITDA at acquisition. The 
deferred contingent consideration was 
subsequently settled in August 2021 for £4.7m 
based on the finalised EBITDA of the two events, 
resulting in an additional £1.3m of consideration 
being payable compared with management’s 
expectations at the time of acquisition. The 
revaluation of £1.3m was recognised through 
profit or loss.
As a key part of its strategy, Hyve is focused on 
running market-leading events and continues to 
actively manage its portfolio to align with this 
strategy. In April 2021, the Group disposed of  
its Kazakhstan event portfolio, completing the 
Group’s planned exit of its business in Central 
Asia. The Group expects to receive consideration 
of £4.8m. When discounted, the fair value of the 
consideration receivable was £3.1m at disposal. 
A loss on disposal of £3.6m was recognised in 
respect of the disposal and is included in the loss 
from discontinued operations.
During the year, the Group also disposed of  
its 70% holding in ITE Ebseek Exhibitions, the 
operating company of its Fasteners event in 
Shanghai, for upfront consideration of £0.5m.  
A gain on disposal of £0.2m was recognised in 
respect of the disposal.
At 30 September 2021, an equity option was  
held over additional shares in ABEC, a 60% 
owned subsidiary. The liability was valued at 
£nil following the Group’s lawyers’ advice that 
both the option exercises in November and 
December 2020 and any future exercise are 
invalid and unenforceable. On 12 November 
2021, subsequent to the year end, the Group 
completed the disposal of its 60% shareholding 
in ABEC. The Group has received upfront 
consideration of £1.0m in respect of the disposal.
Since the year end, on 18 November 2021, the 
Group completed the acquisition of 100% of 
the share capital of 121 Group (HK) Limited 
and 121 Partners Limited (121 Group) for initial 
consideration of approximately £21m and 
deferred contingent consideration expected 
to be between £21m and £29m, based on the 
financial performance of 121 Group over a 
three-year period.
Consolidated statement of financial position 
The Group’s consolidated statement of financial position at 30 September 2021 is summarised in the table below:
30 September 
2021 
£m
30 September 
20120 
£m
Goodwill and other intangible assets
274.4
304.3
Interests in associates and joint ventures
37.1
37.4
Other non-current assets
30.3
30.0
Total non-current assets
341.8
371.7
Trade debtors
20.3
14.3
Cash
41.7
50.3
Other current assets
17.1
20.8
Total current assets
79.1
85.4
Deferred income
(72.3)
(61.3)
Bank loan
(121.6)
(118.0)
Other liabilities
(70.4)
(100.8)
Total liabilities
(264.3)
(280.1)
Share capital and share premium
186.8
186.8
Translation reserve
(52.2)
(50.9)
Other reserves
2.5
19.2
Non-controlling interest (NCI)
19.5
21.9
Total equity
156.6
177.0
Chief Finance and Operations Officer’s statement

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Total non-current assets
Impairment charges of £19.0m (2020: £258.9m) 
have been recognised in respect of goodwill 
and intangible assets. The charge in the current 
year relates to intangible assets within the UK 
cash-generating unit (CGU) and has been 
recognised as a result of the continuing impact 
of COVID-19 on our UK-retail events, largely 
offsetting the goodwill and intangible assets of 
£22.0m recognised in respect of the acquisition 
of Retail Meetup in December 2020. The annual 
amortisation charge on intangible assets was 
£29.0m (2020: £31.6m).
Total current assets
The increase in trade debtors in the period 
reflects the increase in contractually agreed 
forward bookings. This contrasts with 
September 2020 when the rollover process on 
cancelled events had not been finalised and  
any unconfirmed bookings were removed from 
trade debtors. 
Cash balances decreased to £41.7m (2020: 
£50.3m). While net operating cash inflows of 
£27.2m (2020: £5.0m), including insurance 
proceeds of £65.0m (2020: £22.0m), offset  
the acquisition of Retail Meetup for total 
consideration of £23.2m, the Group’s interest 
and lease payments caused the cash balance  
to fall during the year. 
Other current assets have declined following  
the settlement of VAT receivable which had 
accumulated in the previous year following the 
cancellation of a number of the Group’s events.
Total liabilities
The increase in deferred income in the 
period reflects the increase in contractually 
agreed forward bookings. This contrasts with 
30 September 2020 when the rollover process 
on cancelled events had not been finalised 
and any unconfirmed bookings were removed 
from deferred income. 
The bank loan balance of £121.6m (2020: 
£118.0m) has increased with drawdowns of  
the facility, actioned to optimise liquidity in the 
early stages of the financial year, exceeding 
repayments made on the facility since.
At 30 September 2020, a liability of £23.6m 
(included in ‘other liabilities’) had been 
recognised in respect of cash advances received 
on cancelled events from customers who had 
not yet agreed to roll over their contracts to the 
following edition. The roll over process for these 
events was completed in the year and therefore 
the bookings have either been confirmed or  
refunds processed. The refund liability at 
30 September 2021 is £7.4m.
Total equity
The foreign currency translation reserve 
increased by £1.3m, largely due to the 
weakening of the US dollar against sterling 
between the beginning and the end of the 
financial year. Due to the considerable goodwill 
and intangible assets held in the US, the value of 
the net assets within the consolidated statement 
of financial position has increased.
The movement in other reserves is attributable 
to the loss for the period.
The non-controlling interest (NCI) balance 
decreased in the year due to dividends paid  
to the Group’s non-controlling interests of 
£0.7m, losses attributable to the Group’s 
non-controlling interests of £0.8m and the 
disposal of the £0.9m non-controlling interest 
relating to Fasteners following the disposal of 
the business during the year.

50
Hyve Group plc Annual Report and Accounts 2021
Divisional trading summary
Our global network
Global Communities
The Global Communities division includes 
Africa Oil Week, Breakbulk, Mining Indaba, 
Bett, CWIEME and the Shoptalk and 
Groceryshop portfolios, as well as the 
Group’s virtual Meetup events following the 
acquisition of Retail Meetup in December 
2020. The division also includes our UK  
Retail portfolio, which comprises Spring  
and Autumn Fair, Glee, and our UK fashion 
portfolio including Pure, Scoop and Moda.
Revenues were lower than the comparative 
period as a result of the cancellation of a 
number of events due to COVID-19, including 
Bett, Spring Fair, Mining Indaba and Africa 
Oil Week. The impact on headline profits was 
mitigated by the cost management initiatives 
introduced in response to the COVID-19 
pandemic and as a result of the restructuring 
of the division to merge the two previously 
separate UK and Global Brands divisions. 
In the final quarter of the year, events were 
able to resume in the UK and US. This was 
possible for the first time since February  
2020 thanks to the relaxing of COVID-19 
restrictions. In the UK this included Autumn 
Fair and Glee, and in the US the Group ran  
its first Groceryshop event since acquiring  
the Shoptalk and Groceryshop business in 
December 2019. As expected, the events 
were at a smaller scale than their pre-
pandemic levels as a direct result of the 
international travel restrictions that remain  
in place. Encouragingly, all events received 
extremely positive feedback from their 
customer communities who benefited from 
the pent-up demand to trade, network  
and learn. 
While the larger European editions of the 
Breakbulk and CWIEME portfolios were 
cancelled for the year and will next take place  
in FY22, the portfolios ran one smaller regional 
event each, in the US and China respectively, 
and benefited from strong attendance from 
domestic exhibitors. 
In the year, the Group ran its first virtual Meetup 
events, Groceryshop Spring Meetup and 
Shoptalk Meetup for Women, following the 
acquisition of Retail Meetup in December 2020. 
Both events outperformed expectations. 
In FY22, a number of the divisions’ largest events 
are expected to take place for the first time since 
the pandemic began to affect our ability to run 
events in March 2020, including Shoptalk, which 
will run for the first time under Hyve’s ownership, 
Bett, Spring Fair, Mining Indaba, Africa Oil Week, 
CWIEME Berlin and Breakbulk Europe.
Revenue 2021
£17.7m
2020: £56.5m
change: -69% 
Headline profit before tax 2021
£(21.0)m
2020: £(15.0)m
change: -39% 

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51
Russia
Revenues on Russian events were 25% higher 
than the comparative period. The division was 
able to run close to its full schedule of events, 
with the exception of YugAgro, the international 
agriculture exhibition, which was scheduled to 
take place in the first quarter of FY21 but was 
cancelled as a result of regional restrictions in 
Krasnodar. YugAgro took place post year end  
in November 2021.
MosBuild, the division’s largest event, took place 
in April and delivered a strong performance 
with impressive exhibitor and visitor attendance 
in the context of the event taking place only eight 
weeks after restrictions were lifted in Russia.  
The event welcomed 720 exhibitors and more 
than 66,500 visitors over 4 days, compared with 
1,200 exhibitors and 77,300 visitors in 2019. The 
absence of international exhibitors and visitors 
meant that the event still performed significantly 
below pre-pandemic levels, but it achieved  
a like-for-like revenue increase of 15% from 
customers who were able to attend in both  
FY19 and FY21. 
This trend was replicated at the other 12 Russian 
events that took place in the year, including 
WorldFood Moscow and MITT, with robust 
domestic performance somewhat offsetting  
the adverse impact of continuing international 
travel restrictions.
Revenue  
2021
£27.3m
2020: £21.8m
change: 25%
Headline (loss)/profit  
before tax 2021
£5.8m
2020: £(6.6)m
change: 188%

52
Hyve Group plc Annual Report and Accounts 2021
Divisional trading summary
Asia
The Asia division comprises our businesses 
in India and China as well as joint venture 
partnerships in both China and Indonesia. 
Revenues for the Asia division were down 
76% on the comparative period and profits 
were down 217% due to the impact of 
COVID-19. 
As China felt the impact of COVID-19 much 
earlier than the rest of the world and 
government measures were relaxed at an 
earlier stage, the Group’s domestic events in 
the region have been able to recover from 
the pandemic more strongly than other 
regions and largely performed in line  
with pre-pandemic levels during FY21. 
Regrettably, the recent reintroduction of 
restrictions in Shanghai resulted in two of the 
region’s largest events that were scheduled 
to run in August having to be cancelled. 
A significant contributor to the division’s  
profits is the ChinaCoat event operated by  
our 50% owned joint venture partner, Sinostar. 
The event took place in December but was 
significantly below its pre-pandemic scale and 
contributed £1.9m (2020: £6.3m) to headline 
profit before tax. 
One of our events in India was able to run in 
February prior to the country returning to 
lockdown, but all other Indian events scheduled 
to take place in the period were cancelled.  
It was also the negative biennial year for  
the Paperex event which took place in the 
comparative period. 
Revenue 2021
£4.1m
2020: £17.1m
change: -76%
Headline profit before tax 2021
£(7.5)m
2020: £6.4m
change: -217% 
Eastern and Southern Europe
The Eastern and Southern Europe division 
comprises of our event portfolios in Turkey and 
Ukraine. Revenues for the division were up 51% 
on the comparative period due to the division 
being able to run close to its full schedule of 
events in the year.
WorldFood Istanbul took place in November and 
was the Group’s first event in Turkey since the 
pandemic. A further three events took place in 
Turkey in the financial year, although all events 
were smaller than the pre-pandemic editions 
due to international exhibitors and visitors being 
unable to attend. This included a second edition 
of WorldFood Istanbul in September which 
performed significantly above its first edition  
of the year, demonstrating that our events’ 
recovery is quickening the longer that markets 
have been open. 
10 domestic Ukraine events took place in the 
year but further disruption from the country 
re-entering lockdown during the year had an 
adverse impact on performance. 
Revenue  
2021
£6.1m
2020: £4.0m
change: 51%
Headline (loss)/profit  
before tax 2021
£(1.9)m
2020: £(3.1)m
change: 39%

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Annual Report and Accounts 2021 Hyve Group plc 
53
Discontinued operations – Central Asia
The Central Asia division previously comprised 
our events in Kazakhstan, Azerbaijan and 
Uzbekistan. 
The sale of the Kazakhstan business was 
completed in April 2021, following the disposal of 
our Azerbaijan and Uzbekistan event portfolios 
in August 2020, completing Hyve’s exit from the 
region. In the comparative period the division 
delivered revenues of £5.7m and a headline loss 
before tax of £0.8m.
No Kazakhstan events were able to take place  
in the period prior to the disposal as a result of 
COVID-19.
Revenue  
2021
£0.0m
2020: £5.7m
change: -100%
Headline loss  
before tax 2021
£(0.7)m
2020: £(0.8)m
change: 13%
Reconciliation of headline loss before tax from discontinued operations to statutory (loss)/
profit before tax from discontinued opations
£m
2021
2020
Headline loss 
before tax from 
discontinued 
operations
(0.7)
(0.8)
Operating items
(Loss)/profit 
on disposal of 
discontinued 
operation
(3.6)
(2.3) Definition
The profit or loss recognised following the disposal of a discontinued operation, 
represented by the difference between the fair value of proceeds received net of 
related selling expenses and the disposed of net assets.
Explanation
The loss on disposal in the year relates to the disposal of Kazakhstan. When 
discounted, the fair value of the consideration receivable was £3.1m at disposal, 
and a loss on disposal of £3.6m was recognised.
In the previous year the Group disposed of its event portfolios in Azerbaijan and 
Uzbekistan and a profit on disposal of £2.3m was recognised.
Why adjusted?
To exclude the non-recurring profit/loss from a disposal of a discontinued 
operation, from which no future profit or loss will be recognised. This increases  
the comparability of the results year-on-year.
Loss before tax 
from discontinued 
operations
(4.3)
1.5

54
Hyve Group plc Annual Report and Accounts 2021
Key performance indicators
Measuring our  
performance 
The Directors and management team use a 
number of key performance indicators (KPIs) 
to measure and track the performance of the 
Group and make informed business decisions. 
The KPIs identified are linked to the Group’s strategic priorities and are 
consistent with those presented in last year’s annual report. Data is not 
available to report performance against all KPIs across all comparative 
years, as some of these metrics have only been monitored since the 
rollout of new systems during the comparative periods.
As in the previous year, COVID-19 has had a significant impact on the 
business and our reported KPIs. The day-to-day management focus 
since COVID-19 has prioritised cost control, rescheduling postponed and 
cancelled events and rolling customer bookings to the next event editions; 
however, the KPIs reported below remain a useful measure of assessing 
the impact COVID-19 has had on the business during the year.
Drive sustainable  
revenue growth
Revenue (£m)
99.4
55.2
200.9
151.2
130.9
2020
2021
2019
2018
2017
Revenue decline in the current year reflects the continued 
impact of COVID-19 on the business. The Group was able 
to run 43 events in the year including two Retail Meetup 
virtual events, compared with 43 in FY20. Those events that 
were able to take place were still at a significantly reduced 
size compared with pre-pandemic levels.
Forward bookings (£m)
66
108
152
147
98
2020
2021
2019
2018
2017
Forward bookings have increased year-on-year with the 
Group expecting to run a full schedule of events in FY22. 
The reported level of bookings is also supported by the 
success of the Group’s rollovers of customer bookings  
from the events which were cancelled in FY21.
Retention rate (%)
65
47
77
81
Unavailable
2020
2021
2019
2018
2017
Retention rate is defined as the percentage of revenue 
retained from the prior period from customers who 
attended the event in both the current period and 
preceding period.
The decrease reflects the reduced revenues from events 
that took place after the COVID-19 outbreak which were 
significantly smaller than their corresponding events last 
year, particularly in respect of international revenues as a 
result of customers being unable to attend due to travel 
restrictions. Data is only presented for events that took 
place in both the current and preceding financial year.
Link to principal risks and uncertainties
1  Pandemic, natural disaster or terrorist incident, 
page 36
2  Political and economic instability, page 36
3  Liquidity risk, page 37
6  Breach of anti-bribery laws or similar, page 37
7  Breach of sanctions, page 38
1	 Headline diluted earnings per share for 2016 and 2017 has been restated for the bonus 
element of the rights issue in FY17. Headline diluted earnings per share for 2016, 2017, 
2018 and 2019 has also been restated for the share consolidation and rights issue 
which took place in FY20.
2	 Headline return on capital employed (ROCE) is presented as defined in the Glossary. 
This therefore differs from the measure discussed in the Remuneration report in 
relation to PSP awards, which eliminates the impact of any impairment of goodwill, 
impairment/amortisation of intangible assets and the associated amortisation of the 
deferred tax liabilities over the assessment period.
3	 Customer satisfaction is assessed based on our exhibitor net promoter score (NPS), 
which is based on a survey of customers attending our events. The NPS score can be 
between -100 and +100.

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Annual Report and Accounts 2021 Hyve Group plc 
55
Focus on profitability to 
increase shareholder  
value
Create a leading  
portfolio of must-attend 
events
Manage cash flows  
to ensure the long-term 
viability of the Group
Headline profit/(loss) before tax (£m)
(18.1)
20.8
45.4
28.3
25.1
2020
2021
2019
2018
2017
The headline profit before tax in the year reflects the 
insurance proceeds received of £65.0m, offset by the 
impact of further event cancellations as a result of 
COVID-19.
Headline diluted earnings per share (EPS)1 (p)
(12.7)
7.6
24.2
20.2
20.6
2020
2021
2019
2018
2017
Headline diluted earnings per share has increased in the 
year after a return to headline profitability, supported by 
the insurance proceeds received of £65.0m.
Headline return on capital employed2 (ROCE %)
(3.7)
11.5
11.3
7.4
18.1
2020
2021
2019
2018
2017
Headline ROCE has increased in the year after a return to 
headline profitability, supported by the insurance proceeds 
received of £65.0m.
Visitor density (Visitors per m2)
1.1
1.5
1.5
1.3
Unavailable
2020
2021
2019
2018
2017
Visitor density has increased during the year, reflecting the 
pent-up demand from visitors for face-to-face events.
Customer satisfaction3 (Exhibitor NPS)
-3
+27
-8
+1
Unavailable
2020
2021
2019
2018
2017
Customer satisfaction has improved in the events that were 
run during the year. Data is currently available only for our 
Global Communities, Russia, Turkey and Ukraine events. 
Adjusted net debt Headline EBITDA
-20.1x
2.2x
1.9x
2.0x
1.3x
2020
2021
2019
2018
2017
The positive adjusted net debt to headline EBITDA ratio 
reflects the Group’s return to profitability. Adjusted net  
debt has increased in the year from £67.7m to £79.9m and 
headline EBITDA is still below pre-pandemic levels while 
the business recovers from the pandemic. 
Cash conversion (%)
-228
86
94
113
134
2020
2021
2019
2018
2017
The positive cash conversion in the year reflects the 
Group’s return to profitability. Cash conversion is still below 
pre-pandemic levels as the performance of the events 
which were able to take place in the year was significantly 
supported by the rollover of customer cash receipts 
received in the previous year in respect of cancelled events. 
Link to principal risks and uncertainties
1  Pandemic, natural disaster or terrorist  
incident, page 36
2  Political and economic instability, page 36
6  Breach of anti-bribery laws or similar, page 37
7  Breach of sanctions, page 38
11  Acquisition integration, page 39
13  Pay and performance – for business benefit,  
page 39
Link to principal risks and uncertainties
4  Venue unavailability, page 37
8  Breach of health and safety regulations, 
page 38
9  Breach of data protection regulations,  
page 38
10  IT cyber/phishing attack resulting in data loss, 
page 39
11  Acquisition integration, page 39
12  Effective control over non-wholly owned 
entities, page 39
Link to principal risks and uncertainties
5  Repatriation of profits from subsidiaries, page 37
12  Effective control over non-wholly owned entities, 
page 39

56
Hyve Group plc Annual Report and Accounts 2021
Section 172(1) statement
Connecting the Board to important 
stakeholders
In accordance with Provision 5 
of the 2018 UK Corporate 
Governance Code, we set  
out below how the Group 
engages with its key 
stakeholders and how the 
Board considers the matters 
set out in section 172(1) of  
the Companies Act 2006  
in its discussions and in its 
decision-making process. 
Employees
 
Hyve is a people business and the contribution 
of our employees is vital to the success of the 
Group. We constantly aim to reiterate this in our 
internal communication. 
During the financial year, a number of initiatives 
were launched to support and encourage the 
reinvestment in our people and to further 
develop our culture. These initiatives included  
a new employee engagement survey tool, 
Peakon, which ensures that we are constantly 
reviewing how our employees feel. The 
feedback and data is reviewed at Group, 
divisional and team level and is a tool that we 
use to reflect as well as guide the discussion on 
future people initiatives. 
Other initiatives included new communication 
channels such as HyveTV as well as investment 
in wellbeing tools. We launched Spill in the UK, 
which is a technology platform that enables 
easy and quick access to mental health support 
for any circumstance. We have been proactive in 
highlighting the importance of all the different 
areas of wellbeing during a Summer of Wellbeing 
initiative, which launched in the UK & US, placing  
a spotlight on mental health, physical wellbeing 
and the launch of a new Volunteering Policy. 
Our Learning & Development agenda was  
also a top priority on the People agenda. We 
launched a global management development 
programme, which allowed all employees  
who managed one or more individuals the 
opportunity to hone and develop their skills as  
a manager. This programme ran in all of our 
regions and we had 119 participants. At a global 
level, we also ran a series of workshops on 
public speaking as well as a global Leadership 
Conference. There were then further initiatives 
on a regional scale including sales training, 
career clinics and reigniting our values.
More details on these initiatives can be found in 
the ‘Our people and values’ section on pages  
34 and 35. During the financial year Stephen 
Puckett, the Non-Executive Senior Independent 
Director, was the employee voice representative 
on the Board.
Suppliers
 
The Group has had longstanding relationships 
with the majority of its suppliers who, for the 
most part, are venue owners and event services 
providers. In line with our Code of Conduct,  
we endeavour to treat our suppliers fairly at  
all times. 
We share event information with our suppliers 
via pre-event meetings and briefings to enable 
them to plan accordingly. Both parties benefit 
from our suppliers’ familiarity with our events.  
It is paramount that our suppliers comply with 
anti-bribery and corruption legislation and 
modern slavey legislation across the territories 
that we operate in. Our supplier contracts 
include clauses covering these areas and are 
checked as part of our internal audit process.
As restrictions have eased or, in some cases, 
temporarily hardened in our operating 
territories, we have continued to engage with 
venue owners and other suppliers on a regular 
basis. During the financial year, we have 
renegotiated the terms of contracts with some  
of our key suppliers to the mutual benefit of  
both parties; the Board was kept up to date  
with these negotiations and had final approval 
over the changes. The Board is kept informed  
of the status of relationships with key suppliers. 
Through our involvement with national and 
international event industry bodies, such as the 
Association of Event Organizers in the UK, the 
Society of Independent Show Organizers in  
the US, and UFI, the Global Association of the 
Exhibition Industry, we have continued to take  
a leading role in setting standards for the safe 
return to in-person events.

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Annual Report and Accounts 2021 Hyve Group plc 
57
Shareholders
 
The Group is committed to ongoing 
engagement with shareholders and has an 
established cycle of communication based  
on the Group’s financial reporting calendar.  
The Executive Directors have dialogue with 
institutional shareholders and general 
presentations are given to analysts and 
investors covering the annual and interim 
results.
The Board receives institutional and analysts’ 
feedback following both the interim and annual 
results roadshows. Large shareholders are also 
contacted regarding remuneration matters  
(by the Chair of the Remuneration Committee) 
and major transactions. Queries from retail 
shareholders are usually answered by the 
Company Secretary or the Company’s  
Registrar and, if necessary, escalated to the 
Executive Directors.
In June 2021, a number of shareholders were 
invited to complete a survey giving their views 
on the areas that they perceived to be the most 
important for Hyve and its events when creating 
a long-term ESG strategy. Over September  
and October 2021, an extensive shareholder 
consultation was conducted with regard to the 
introduction of a Value Creation Plan and a  
new Remuneration Policy, both of which were 
approved by shareholders at the General 
Meeting held on 25 October 2021. As the 
pandemic has continued, the Group has 
continued to issue trading updates on a regular 
basis to ensure that its shareholders (and other 
key stakeholders) are kept abreast of matters 
such as the impact of COVID-19 on its events 
schedule (including postponements and 
cancellations), its cost reduction programme 
and cash flow position, the progress of 
insurance claims and its strategy going forward. 
Customers
 
We engage with our exhibitors, visitors, 
vendors, buyers, sponsors and delegates 
through our sales, operations, customer 
success, marketing and content teams via all 
channels including website, email, social media, 
exhibitor portals, FAQ bots, calls and in-person 
meetings. 
Following an event, customer surveys are 
undertaken with exhibitors and visitors. Survey 
results, including NPS scores, are shared 
internally and reviewed. We also contact visitors 
who were due to attend events but did not 
attend. Some of our events have steering groups 
or advisory panels which enable our major 
customers to share feedback with the Group.
As the effects of the pandemic have continued 
to be felt during the financial year, we have 
continued to keep in close contact with our 
customers to reassure them of the work we are 
doing to support the safe return of in-person 
events to help them reignite their businesses. 
During the year, an in-depth assessment of the 
health and safety status of the business was 
conducted, the results of which were presented 
to the Risk Committee along with details of  
the steps being taken to ensure the safe and 
secure delivery of events for our customers.  
We believe that our commitment to our 
customer communities has helped us to grow 
our customer market share, and customer 
support has been demonstrated by their 
continued rolling over of deposits to future 
events. We know from our communication with 
customers that there is huge pent-up demand 
for our market-leading in-person events. Our 
omnichannel strategy which supports in-person 
events with online activity continues to evolve as 
we explore new ways to support our customer 
communities. More details on our omnichannel 
strategy can be found on pages 6 to 11.
Community and 
environment
The Group is committed to using events as 
opportunities to lead the drive for sustainable 
development in their industries, and make  
a positive impact on the world around us.  
The creation of a new ESG strategy will drive 
our ambition to educate, empower and drive 
positive change on a global scale.
A formal ESG Committee has, in conjunction 
with Simply Sustainable, a sustainability and 
ESG consultancy, been developing the Group’s 
ESG strategic framework, with the aim of using 
our influence to put sustainable development  
on the agenda of some of the world’s major 
industries. As the leading events in their  
sectors, we recognise that our events have a 
responsibility to effect change. We endeavour  
to empower communities, advance social 
mobility, guarantee representation, and inspire 
industries, all while better understanding and 
addressing our own carbon footprint. More 
details on our ESG strategy can be found on 
pages 30 to 32.
The case studies overleaf are examples  
of how the Board considers its key 
stakeholders when deciding on significant 
matters that are likely to have an impact 
on all or many of its key stakeholders.

58
Hyve Group plc Annual Report and Accounts 2021
Section 172(1) statement
CASE STUDY 1
Acquisition of Retail Meetup
As reported elsewhere in  
this annual report, the Group 
completed the acquisition  
of Retail Meetup LLC in 
December 2020. 
The strategic rationale for this significant 
acquisition was presented to the Board and 
during the decision process the Non-Executive 
Directors raised detailed and challenging 
questions to ensure that the acquisition was an 
appropriate fit for the Group and that it was in 
the best interests of the Group and its key 
stakeholders in the long term. Taking each part 
of section 172(1) in turn, the matters considered 
by the Board in addition to the benefits of the 
acquisition for the shareholders of the Company, 
were as follows:
What are the likely consequences of the 
decision to acquire Retail Meetup in the 
long term?
	 The acquisition is seen as the optimal way for 
Hyve to start to execute the virtual element of 
its omnichannel strategy with other potential 
options being significantly less attractive or 
not viable.
	 The technology has scope to roll out multiple 
virtual events in the ecommerce space 
(including in different geographies).
	 The acquisition represents good value for 
Hyve with limited downside risk.
	 The acquisition contributes towards the 
long-term development, diversification and 
sustainability of the Group.
How are the interests of the Company’s 
employees affected by the acquisition of 
Retail Meetup?
	 The acquisition offers employees career 
development by widening the Group’s 
offering and creating new and exciting 
opportunities in the digitalisation of events. 
How does the acquisition help to foster the 
Company’s business relationships with 
suppliers, customers and others?
	 The acquisition enables the Group to serve 
customer needs digitally.
	 The technology complements Shoptalk, 
Groceryshop and Shoptalk Europe in-person 
events, with potential to enhance their 
proposition for customers.
	 Post-acquisition the technology knowledge 
and systems ownership and data have  
been transferred to the Group’s outsourced 
technology partner for which Hyve is a 
key account.
	 There is a long-term advantage to using the 
same technology partner to manage and 
deliver both the technology for facilitated 
meetings and the Retail Meetup technology. 
	 The Company’s debt facilities agreement 
requires lender consent for the acquisition 
and therefore a consultation process with 
the banks was undertaken.

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Annual Report and Accounts 2021 Hyve Group plc 
59
Disposal of Kazakhstan events portfolio
As announced in the April 2021 trading update, 
during the financial year the Group disposed of 
ITECA LLP, the operating company for 25 of the 
Group’s non-core, regionally focused events in 
Kazakhstan. Taking each part of section 172(1)  
in turn, the matters considered by the Board,  
in addition to the benefits of the disposal for the 
shareholders of the Company, were as follows:
What are the likely consequences of the 
decision to dispose of ITECA LLP in the  
long term?
	 The disposal completes the Group’s strategy 
to exit Central Asia, following the disposal  
of the Azerbaijan and Uzbekistan event 
portfolios in FY20.
	 The disposal supports the Group’s ambition  
to focus on larger, international events with 
higher growth potential.
	 The timetable for the payment of the 
consideration stretches over a five- to 
seven-year period. The amount of the 
consideration and timing of payments  
varies by reference to the performance  
of the Kazakhstan business.
	 Non-core assets require a disproportionate 
time investment from the leadership team  
to manage in line with Hyve standards, 
comparatively with the returns received.
	 The exit from Central Asia reduces Hyve’s  
risk exposure while further generating funds 
for reinvestment.
	 The disposal reduces regional overheads, 
infrastructure and stranded costs.
How are the interests of the Company’s 
employees affected by the disposal?
	 The disposal enables the leadership team  
to focus more on growth and business 
development, enables employees to focus 
more on market-leading events and  
growth, and reduces demand on HQ  
support resources.
	 The disposal resulted in the transfer of 
approximately 90 employees to the new 
owner of the business.
How does the disposal help to foster the 
Company’s business relationships with 
suppliers, customers and others?
	 The business was sold to ICA (JV) Ltd, a 
company owned and operated by a former 
consultant to Hyve in the region, who is well 
known to local suppliers and customers.
	 As a result of the disposal some suppliers  
will have been impacted by the cancellation 
of contracts.
	 The business had not been identified as 
suitable for the Company’s omnichannel 
offering to customers.
What is the impact of the disposal on the 
community and the environment?
	 The sale of the business was not expected  
to affect ITECA LLP’s local community or  
the environment. An alternative option of 
closing down the business could have had  
an adverse effect on the local community.
How does the disposal impact the desirability  
of the Company maintaining a reputation for 
high standards of business conduct? 
	 The sale reduces the risk profile of the 
business, reduces the impact on Company 
resources and supports the Company’s aim to 
concentrate only on market-leading events.
How does the disposal meet the Board’s  
need to act fairly as between members of  
the Company?
	 The disposal of the business forms part  
of the Company’s portfolio management 
strategy which is considered to be in the  
best long-term interests of the business  
and its stakeholders.
What is the impact of the acquisition on the 
community and the environment?
	 As a technological product for use at virtual 
events, the acquisition of Retail Meetup from 
a community and an environment perspective 
was not a significant issue for consideration.
How does the acquisition impact the desirability 
of the Company maintaining a reputation for 
high standards of business conduct? 
	 Retail Meetup, as part of an integrated 
omnichannel structure, enables high-quality 
digitisation and virtualisation of events.
How does the acquisition meet the Board’s 
need to act fairly as between members of the 
Company?
	 The acquisition strengthens the Group’s 
portfolio, and thereby its long-term 
profitability and sustainability which  
benefits all of its key stakeholders.
	 The structure of the acquisition has a 
manageable cash impact and limited risk.

60
Hyve Group plc Annual Report and Accounts 2021
Going concern
As part of their assessment of the 
appropriateness of adopting the going concern 
basis when preparing the annual report and 
financial statements, the Directors have 
considered the current strength of the Group’s 
liquidity, recent trading performance indicators 
and the potential impact of forecast scenarios 
on the Group’s financial position over the next  
12 months.
At 30 September 2021, the Group had available 
liquidity of £130.1m (2020: £178.6m) and adjusted 
net debt of £79.9m (2020: £67.7m). The Group’s 
available liquidity has decreased during the 
year as a result of £37.2m of term loan 
repayments and the £23.2m acquisition of Retail 
Meetup in December 2020. Insurance proceeds 
of £65.0m (2020: £22.0m) for event cancellations 
were received during the year, more than 
offsetting the operating cash outflows as a result 
of the continued event disruption in the first half 
of the financial year.
In December 2020, simultaneously with the 
Retail Meetup acquisition, the Group amended 
its banking facilities, updating the term loan 
repayment schedule. Of the £62.8m term loan 
drawn at 30 September 2021, £0.8m is now  
due for repayment in March 2022, £5.0m in  
June 2022, £6.0m in each of September 2022 
and November 2022 and £22.5m in each of 
November 2023 and December 2023. In respect 
of any further insurance proceeds received  
from cancellation insurance claims for FY20  
and FY21 events, 50% of the proceeds received 
will be used as an early repayment of the 
upcoming term loan repayments.
After year end, on 15 November 2021, the Group 
agreed a 12-month extension to the waiver of 
the financial covenants with its lenders. The 
Group’s quarterly leverage ratio covenant of not 
more than 3x, and interest cover ratio of not less 
than 4x, have been waived up to and including 
March 2023, and replaced by a £40m minimum 
liquidity covenant. From June 2023 the leverage 
and interest cover ratios will be reinstated.  
This extends the covenant waivers to more  
than six months beyond the 12-month period  
of assessment.
As markets have reopened in recent months, the 
Group has been able to resume running events 
across almost all of its markets. These have 
yielded a number of positive trends that are 
showing signs of improving further going into 
FY22, including strong domestic participation, 
higher customer spend, increased visitor  
density, improved NPS scores and strong 
forward bookings for next year’s events. 
The acquisition of Retail Meetup in December 
2020 and 121 Group in November 2021 have 
accelerated the Group’s omnichannel strategy, 
providing additional online capability to deliver 
events and serve key industry sectors virtually. 
This has given the Group a proven revenue 
stream that adds resilience in the event of any 
further disruption to the Group’s in-person event 
schedule.
The Group has modelled a number of scenarios, 
based on different assumptions, regarding the 
duration and extent to which COVID-19 might 
impact the business. For each of our markets  
we have sensitised the revenue, profit and cash 
flow impact of reduced trading activity. We  
have considered the extent to which COVID-19 
continues to impact each of our markets in our 
assessment of the outlook. For the purposes  
of considering the Group’s going concern 
assessment, we have focused on two scenarios:
	 A Base Case; and
	 A Downside Case.
The Base Case, which represents the Directors’ 
current best estimate, assumes a return to a full 
events calendar in FY22. This takes into account 
that the majority of our markets have run  
events post-pandemic and there are no events 
scheduled to run in the first half of the financial 
year in the few markets yet to return. We 
acknowledge that there is the possibility of 
disruption due to new variants, but at this stage 
feel they will have a limited impact on our event 
schedule. The levels of both domestic and, more 
substantially, international attendance have 
been assumed to remain below pre-pandemic 
levels in FY22, before recovering to previous 
levels by FY24. Under the Base Case scenario, 
available liquidity is expected to remain in 
excess of £110m throughout the 12-month  
period from the date of the Annual Report.
The Downside Case has been modelled for the 
purposes of ensuring the liquidity covenant is 
not breached during the period of assessment, 
even if the speed of the recovery slows. The 
Downside Case assumes a significant slowdown 
in the recovery of international travel, to just a 
third of pre-pandemic levels. It also factors in 
considerable disruption to the event schedule 
until after March 2022, assuming reimposed 
restrictions impact our events in the UK, US and 
mainland Europe. This scenario also assumes 
further disruption to the event schedule in both 
China and South Africa, as a result of the recent 
reintroduction of restrictions and the slower 
pace of recovery respectively. In response to this 
scenario playing out, further cost savings have 
been assumed, including a delay to planned 
investments, reduced discretionary bonus 
payments and variable event savings as a result 
of the lower international revenues and event 
cancellations. Liquidity is expected to remain in 
excess of £70m throughout the 12-month period 
from the date of the Annual Report.
Both scenarios therefore have material 
headroom over and above the £40m minimum 
liquidity covenant in place for the duration of  
the going concern assessment. While beyond 
the period of assessment, the reintroduction of 
covenants from June 2023 was also considered. 
The Group is expected to meet both covenants 
when they resume under the Base Case 
scenario, but could breach the leverage ratio 
under the Downside Case in the quarter ending 
June 2023 without additional mitigating actions 
being taken.
Finally, a reverse stress test case has been 
developed, to determine a scenario under which 
the Group’s minimum liquidity covenant might 
be breached. A scenario where there is a return 
to a situation beyond the height of the pandemic 
would be required to breach the covenant 
during the period of assessment. This scenario 
assumes significant disruption to the event 
schedule over a period of the next ten months, 
with no events able to take place for the rest of 
the financial year with the exception of events in 
Russia and Ukraine, which are assumed to 
resume in the final quarter. This assumption is 
based on these regions having proved able to 
run events successfully while local vaccination 
rates are low and restrictions have been in place 
elsewhere globally.
Going concern and viability statement

Strategic report	
Governance	
Financial statements
Annual Report and Accounts 2021 Hyve Group plc 
61
Even under this extreme scenario the Group still 
has available liquidity of at least £30m within 
the period of assessment but will breach the 
minimum liquidity covenant between October 
and December 2022.
Further, the Group can implement a number of 
mitigating actions if required, including but not 
limited to:
	 The pursuit of further insurance proceeds.  
The Group has a number of outstanding 
claims that it continues to pursue, as well as 
additional cover taken out in respect of the  
UK Government’s Live Events Reinsurance 
Scheme.
	 Deferral of term loan repayments. The Group 
has repayments due in calendar year 2022 
totalling £17.8m, but has a supportive lender 
group, which has agreed to the deferral of 
scheduled repayments of the term loan in the 
recent past in response to the outbreak of 
COVID-19.
	 Disposal of events or portfolios of events. In 
the last 24 months the Group has successfully 
disposed of the Group’s ABEC, Kazakhstan, 
Azerbaijan, Uzbekistan and Fasteners 
businesses. The Group has a number of 
desirable assets that are currently not being 
considered for disposal for strategic reasons 
but could be sold to provide additional 
liquidity if absolutely necessary.
	 Cost savings. The Group has implemented a 
material cost savings programme in response 
to the COVID-19 outbreak previously and  
can activate further measures if necessary. 
Further investments in FY22 can be deferred 
or removed to help ease liquidity. Last year 
the Group proved that it could act quickly to 
implement cost savings, even those related  
to staff reductions, as evidenced by the two 
waves of redundancies 
	 Equity raise. The Group’s investors have 
previously supported injecting additional 
capital into the business. This was most 
apparent in a downside scenario in respect  
of the May 2020 rights issue which raised 
£126.6m.
Based on the current and projected levels of 
liquidity, under a range of modelled scenarios, 
the Directors believe that the Group is well 
placed to manage its financial obligations and 
other business risks satisfactorily. The Directors 
have been able to form a reasonable 
expectation that the Group has adequate 
resources to continue in operation for at least  
12 months from the signing date of these 
financial statements. The Directors therefore 
consider it appropriate to adopt the going 
concern basis of accounting in preparing the 
Annual Report financial statements. 
Viability statement
In accordance with the UK Corporate 
Governance Code, the Directors have 
considered the long-term viability of the Group 
to determine whether it can continue to operate 
and meet its liabilities, taking into account its 
current position and principal risks. In assessing 
viability, the Board considered a number of 
factors, including the Group’s business model 
(see pages 18 to 23), strategy (see pages 24 to 
29), risk appetite (see pages 36 to 39) and 
principal risks and uncertainties (see pages 36  
to 39). In light of recent events, particular 
attention has been paid to the risks, and 
associated impact, of a global pandemic, as 
well as the knock-on impact of risks related  
to economic stability, liquidity and venue 
availability.
The Board is required to assess the Group’s 
viability over a period greater than 12 months. 
A five-year period has been chosen on the basis 
that it reflects an appropriate balance between 
certainty over assumptions and a longer-term 
view for investors and other stakeholders.  
This has been increased by one year from the 
period used in the previous year’s assessment, 
to become consistent with the newly issued 
long-term management incentive plans as well 
as the forecast period upon which the Board 
assesses the Group’s financial outlook.
The Group’s long-term projections have been 
reviewed against its banking covenants, which 
include a monthly £40m minimum liquidity 
covenant up to and including March 2023 
before reverting to quarterly leverage  
and interest cover ratios from June 2023.  
The quarterly tests that resume from June  
2023 are:
	 Leverage ratio – Adjusted net debt must be 
less than three times adjusted EBITDA across 
the last 12 months
	 Interest cover ratio – Adjusted EBITDA across 
the last 12 months must be greater than four 
times the consolidated net finance charges 
over the same period.
Given the impact resulting from the COVID-19 
pandemic, we have considered the Group’s 
long-term viability on the assumption that there 
is a gradual return of international travel with 
revenues only returning to pre-pandemic levels 
in FY24. The Directors considered the financial 
position presented in the Budget and Five-Year 
Plan, which was recently approved by the Board 
when assessing viability. This includes the rollout 
of the Group’s omnichannel strategy, which 
provides additional resilience through revenue 
streams that would not be adversely impacted 
by any in-person event disruption. The Directors 
also considered the strength of the in-person 
event portfolio, in particular the Group’s 
market-leading events, which have proven  
in the past that they are more resistant to 
downturns than second and third tier events. 
Finally, consideration was also given to the 
geographical diversity of the portfolio,  
which provides protection against location-
specific issues.
The principal risk that poses the greatest threat 
to the Group’s long-term viability is in respect  
of a new global pandemic, or a resurgence of 
COVID-19. Consequently, the Directors have 
considered a number of possible pandemic 
scenarios, ranging from limited disruption (i.e. 
international travel restrictions are in place but 
events are able to run), to greater disruption  
that is isolated to certain geographical locations 
(i.e. localised lockdowns impact the ability to  
run events in certain countries) and finally to a 
reverse stress test scenario where events cannot 
take place across the Group’s busiest event 
months for a period of 10 months (i.e. the period 
of greatest impact and a longer period without 
any events taking place than the impact 
COVID-19 initially had on the business), except 
for Russia and Ukraine where events are 
assumed to resume in the final quarter of the 
financial year.

62
Hyve Group plc Annual Report and Accounts 2021
Based on the various scenarios considered, the 
Group is expected to have material available 
liquidity throughout the five-year period. Only 
under the reverse stress test scenario, outlined  
in further detail in the going concern section, 
would the minimum liquidity covenant test be 
breached. Under a downside scenario the 
leverage ratio covenant could be breached in 
the first quarter after it returns in June 2023.  
The Group has more than 18 months in which  
to take mitigating action to avoid a breach. 
Under the reverse stress test scenario both 
covenants would be breached when they 
resume in June 2023. Given that the reverse 
stress test scenario is beyond the impact that 
COVID-19 had on the Group’s event schedule, 
alongside the recent amendments to its bank 
debt covenant packages secured as a result of 
disruption during the pandemic, the Directors 
are confident that the Group remains viable 
during the period of assessment.
The maturity date for the Group’s current debt 
facilities is December 2023 and therefore  
falls within the five-year period of viability 
assessment. The likelihood of the Group’s ability 
to refinance its debt facilities has therefore been 
considered as part of the Directors’ viability 
assessment. Based on recent discussions the 
Group has held with members of its lending 
syndicate and debt advisers, the Group has 
confidence in its ability to refinance its debt 
facilities, even during periods where there is 
pressure on leverage levels under a downside 
scenario. This confidence is strengthened by 
there being more than two years until the 
current facilities expire and the optimism  
around the continued recovery of the business 
during that period.
Since the outbreak of COVID-19, management 
has taken significant action to strengthen the 
Group’s liquidity position and protect its 
long-term financial prospects. These measures 
include raising £126.6m through a rights issue in 
May 2020, delivering significant cost savings 
and renegotiating our banking covenants over 
the period until June 2023. These measures have 
protected the business against the prolonged 
impact of COVID-19 and provide confidence  
in the Group’s ability to withstand continued 
disruption over the next five years. As markets 
have reopened, the Group has seen a number 
of positive trends during FY21 that are only 
increasing going into FY22, including strong 
domestic participation, higher customer  
spend, increased visitor density, improved NPS 
scores and strong forward bookings for next 
year’s events.
The Group’s available liquidity means that, even 
under downside scenarios, the business would 
continue to have significant liquidity headroom 
on its existing facilities. In all assessments,  
there is an option to extend the potential 
mitigations available, such as further reduction 
in expenditure, deferring term loan repayments, 
raising additional capital via the equity markets, 
or the disposal of assets, if required. The Audit 
Committee reviews the output of the viability 
assessment in advance of final evaluation  
by the Board. Having reviewed the current 
performance, forecasts, debt servicing 
requirements, total facilities and risks, the  
Board has a reasonable expectation that the 
Group has adequate resources to continue in 
operation, to meet its liabilities as they fall due, 
and to retain sufficient available cash across all 
five years of the assessment period. The Board 
therefore has a reasonable expectation that the 
Group will remain commercially viable over the 
five-year period of assessment.
Authorised for issue by the Board of Directors.
Jared Cranney
Company Secretary
Going concern and viability statement

63
Annual Report and Accounts 2021 Hyve Group plc 
Strategic report	
Governance	
Financial statements
Governance
64 	 Governance at a glance
66 	 Board of Directors
68	 Corporate governance report
72	 Directors’ report
75	 Audit Committee report
79	 Risk Committee report
80	 Nomination Committee report
82	 Environmental, Social and Governance Committee report
84	 Remuneration Committee report
86	 Directors’ remuneration report
106	Directors’ responsibilities statement

64
Hyve Group plc Annual Report and Accounts 2021
Governance at a glance
The Board considers that the Group has been in compliance with all the 
principles and relevant provisions of the Code throughout the year ended 
30 September 2021 and to the date of this report. Details of how the 
principles have been applied are as follows:
Board leadership and company purpose
Principles
A. A successful company is led by an effective and entrepreneurial  
board, whose role is to promote the long-term sustainable success of  
the company, generating value for shareholders and contributing to  
wider society.
	 Directors’ biographies on pages 66 and 67
	 Our strategy on pages 24 to 29
	 Business model on pages 18 to 23
B. The board should establish the company’s purpose, values and strategy, 
and satisfy itself that these and its culture are aligned. All directors must 
act with integrity, lead by example and promote the desired culture.
	 Our strategy on pages 24 to 29
	 Our people and values on pages 34 and 35
C. The board should ensure that the necessary resources are in place for 
the company to meet its objectives and measure performance against 
them. The board should also establish a framework of prudent and 
effective controls, which enable risk to be assessed and managed.
	 Key performance indicators on pages 54 and 55
	 Principal risks and uncertainties on pages 36 to 39
	 Audit Committee report on pages 75 to 78
	 Risk Committee report on page 79
D. In order for the company to meet its responsibilities to shareholders  
and stakeholders, the board should ensure effective engagement with, 
and encourage participation from, these parties.
	 Section 172 statement on pages 56 to 59
E. The board should ensure that workforce policies and practices are 
consistent with the company’s values and support its long-term 
sustainable success. The workforce should be able to raise any matters  
of concern.
	 Section 172 statement case studies on pages 56 to 59
	 Corporate Governance – Our commitment to compliance on page 70 
and Whistleblowing arrangements on page 70
Division of responsibilities
Principles
F. The chair leads the board and is responsible for its overall effectiveness 
in directing the company. They should demonstrate objective judgement 
throughout their tenure and promote a culture of openness and debate.  
In addition, the chair facilitates constructive board relations and the 
effective contribution of all non-executive directors, and ensures that 
directors receive accurate, timely and clear information.
	 Corporate governance report on pages 68 to 71
G. The board should include an appropriate combination of executive  
and non-executive (and, in particular, independent non-executive) 
directors, such that no one individual or small group of individuals 
dominates the board’s decision-making. There should be a clear division 
of responsibilities between the leadership of the board and the executive 
leadership of the company’s business.
	 Corporate governance report on pages 68 to 71
H. Non-executive directors should have sufficient time to meet their board 
responsibilities. They should provide constructive challenge, strategic 
guidance, offer specialist advice and hold management to account.
	 Corporate governance report on pages 68 to 71
	 Nomination Committee report on pages 80 and 81
I. The board, supported by the company secretary, should ensure that it 
has the policies, processes, information, time and resources it needs in 
order to function effectively and efficiently.
	 Corporate governance report on pages 68 to 71
Composition, succession and evaluation
Principles
J. Appointments to the board should be subject to a formal, rigorous  
and transparent procedure, and an effective succession plan should be 
maintained for board and senior management. Both appointments and 
succession plans should be based on merit and objective criteria and, 
within this context, should promote diversity of gender, social and ethnic 
backgrounds, cognitive and personal strengths.
	 Nomination Committee report on pages 80 and 81
K. The board and its committees should have a combination of skills, 
experience and knowledge. Consideration should be given to the length  
of service of the board as a whole and membership regularly refreshed.
	 Directors’ biographies on pages 66 and 67
	 Corporate governance report on pages 68 to 71
	 Nomination Committee report on pages 80 and 81
L. Annual evaluation of the board should consider its composition,  
diversity and how effectively members work together to achieve 
objectives. Individual evaluation should demonstrate whether each 
director continues to contribute effectively.
	 Corporate governance report on pages 68 to 71

Annual Report and Accounts 2021 Hyve Group plc 
65
Strategic report	
Governance	
Financial statements
Audit, risk and internal control
Principles
M. The board should establish formal and transparent policies and 
procedures to ensure the independence and effectiveness of internal and 
external audit functions and satisfy itself on the integrity of financial and 
narrative statements.
	 Audit Committee report on pages 75 to 78
N. The board should present a fair, balanced and understandable 
assessment of the company’s position and prospects.
	 Strategic report on pages 1 to 62
	 Audit Committee report on pages 75 to 78
	 Directors’ responsibility statement on page 106
	 Financial statements on pages 107 to 173
O. The board should establish procedures to manage risk, oversee the 
internal control framework, and determine the nature and extent of  
the principal risks the company is willing to take in order to achieve its 
long-term strategic objectives.
	 Audit Committee report on pages 75 to 78
	 Risk Committee report on page 79
	 Principal risks and uncertainties on pages 36 to 39
Remuneration
Principles
P. Remuneration policies and practices should be designed to  
support strategy and promote long-term sustainable success.  
Executive remuneration should be aligned to company purpose and 
values and be clearly linked to the successful delivery of the company’s 
long-term strategy.
	 Our strategy on pages 24 to 29
	 Directors’ remuneration report on pages 86 to 105
Q. A formal and transparent procedure for developing policy on executive 
remuneration and determining director and senior management 
remuneration should be established. No director should be involved in 
deciding their own remuneration outcome.
	 Directors’ remuneration report on pages 86 to 105
R. Directors should exercise independent judgement and discretion  
when authorising remuneration outcomes, taking account of company  
and individual performance, and wider circumstances.
	 Directors’ remuneration report on pages 86 to 105
All data as at 30 September 2021
Board
composition
Chairman 
1
Executive Director 
2
Non-Executive Director 
3
Gender split –
Board of
Directors
Male 
5 (83.3%)
Female 
1 (16.7%)
Non-Executive
Director tenure
0–3 years 
1
3–6 years 
1
6–9 years 
2
9+ years 
0
Gender split –
all employees
Male 
297 (38.5%)
Female 
475 (61.5%)
Gender split –
Hyve
leadership team
Male 
27 (58.7%)
Female 
19 (41.3%)

Section Heading
Hyve Group plc Annual Report and Accounts 2021
66
Board of Directors
An experienced team to take us forward
Richard Last
Non-Executive Chairman
Richard joined Hyve Group plc as Chairman  
and Non-Executive Director in February 2018.  
He is a member of the Company’s newly formed 
ESG Committee. Richard is also the Chairman  
of Gamma Communications plc, which has a 
market capitalisation of over £1.7bn, revenues of 
over £400m and provides cloud, voice and data 
communications solutions to UK and European 
businesses, and the Chairman of Tribal Group 
plc, an international technology solutions 
provider for the higher and further education 
sectors primarily in the UK and Asia Pacific 
regions, which is listed on AIM and has a market 
capitalisation of over £220m. Richard is also a 
Non-Executive Director of Corero Network 
Security plc, a small AIM listed company 
specialising in cyber security solutions. In 
September 2021, Richard joined the board of 
Greenstone+ Ltd, a private company providing 
software and solutions which support 
sustainability strategies.
Richard, who is a Fellow of the Institute of 
Chartered Accountants in England and Wales,  
is an experienced chairman, with over 30 years  
of public company board experience.
Richard is keen to promote the use of technology 
to improve customer experience, efficiency and 
profitability. He is also very passionate about the 
promotion and development of young talent and 
promoting wider diversity in organisations.
Mark Shashoua
Chief Executive Officer
Mark was appointed as Chief Executive Officer  
in September 2016. Mark was previously the  
CEO of i2i Events Group, the event arm of 
Ascential plc, where he spent five years leading 
the internationalisation and diversification of  
the business.
Mark was one of the founding members of Hyve 
Group plc, then called ITE Group, in 1991, where 
he was a senior Director and Board member for 
eight years. He is also a prominent figure in the 
international events industry and is a member  
of the Board of UFI, the Global Association of  
the Events Industry.
Mark’s focus is on evolving the business and 
working towards achieving its ambition. He 
spends considerable time alongside regional 
leaders and event teams, discussing the strategy 
of each market-leading show and planning for 
sustainable growth.
Mark is passionate about representing the 
evolution of customers’ behaviours in the events 
industry and pioneering constant change, while 
delivering value to shareholders.
John Gulliver
Chief Finance and Operations Officer
John was appointed as the Company’s COO in 
October 2017. With effect from 1 October 2020, 
John took up the newly formed combined role  
of CFO and COO. He oversaw the rollout of  
best practice as part of the Transformation  
and Growth (TAG) programme. John also has 
responsibility for implementing and maintaining 
our best practice operating model across our 
global network of exhibitions.
Prior to joining, John held senior financial 
positions in the media sector, including Interim 
CFO at Emap/Top Right Group and also 
Divisional CFO at Ascential, and CFO of i2i Events 
Group from June 2012 to June 2017, where he 
worked alongside Mark Shashoua, CEO. Prior to 
that, John was Finance Director at Precise Media 
from 2008 to 2010.
John’s background in finance and operational 
transformation, as well as his experience in the 
events sector, underpins his passion for bringing 
about positive change and disruption within the 
industry. John enjoys working in a change-led 
environment and loves the passion, energy  
and sense of achievement that occur as the 
company, and the people working within it, 
realise their potential.

Strategic report	
Governance	
Financial statements
67
Annual Report and Accounts 2021 Hyve Group plc 
Strategic report	
Governance	
Financial statements
Stephen Puckett
Non-Executive Senior  
Independent Director
Stephen was appointed a Non-Executive Director 
of the Group in July 2013 and is a member of  
the Audit Committee, having been the Chair  
until January 2020. He was appointed Chair of  
the Group’s Risk Committee in January 2020.  
He has been the Group’s Non-Executive Senior 
Independent Director since January 2019. 
From March 2015 to October 2020, Stephen was 
Chairman of Hydrogen Group plc, having joined 
the board in 2012. He is a Chartered Accountant 
who brings a wealth of financial and accounting 
experience amassed through his work with listed 
companies. In 2012, Stephen retired from the 
board of Page Group plc (formerly Michael Page 
International plc) after more than 11 years as 
Group Finance Director, during which time  
he oversaw a period of significant overseas 
expansion and growth.
Stephen is a strong advocate for ensuring that 
the views of a wide range of stakeholders, 
particularly employees, are considered by the 
Board and that it is important to have a culture 
where everyone enjoys coming into work.
After nearly nine years of service, Stephen will  
be stepping down from the Board at the 2022 
Annual General Meeting and will not be standing 
for re-election.
Sharon Baylay
Non-Executive Director
Sharon was appointed a Non-Executive Director 
of the Group in April 2014. Sharon has been Chair 
of the Remuneration Committee since October 
2017 and is Chair of the Company’s newly  
formed Environmental, Social and Governance  
Committee. She was recently appointed Chair of 
Restore plc, having previously been the Senior 
Independent Director, and she also chairs the 
boards of the privately-owned companies 
Unique X, Driveworks Ltd and Foundation SP Ltd. 
Sharon recently joined the board of W.A.G. 
payment solutions plc, where she is also Chair  
of the Remuneration Committee.
Sharon joined Ted Baker plc as a Non-Executive 
Director in June 2018 and was acting Chair from 
December 2019 until she stepped down from  
the Board in July 2020. From 2009 to 2011, Sharon 
was Marketing Director and a Main Board 
Director of the BBC, responsible for all aspects  
of marketing, communications and audiences. 
She was also on the Board of BBC Worldwide, 
Freesat and Digital UK. Prior to the BBC, Sharon 
held a number of senior roles at Microsoft 
Corporation over a period of 15 years, including 
General Manager of the UK Online and 
Advertising business. 
Sharon is an Advanced Coach & Mentor, 
accredited by the Chartered Institute of Personnel 
and Development, and a Member of Women  
in Advertising and Communications, London. 
Sharon brings extensive digital experience to  
the Board in addition to recent corporate 
governance experience.
Nicholas Backhouse
Non-Executive Director
Nicholas was appointed a Non-Executive 
Director of the Group on 1 May 2019 and Chair of 
the Audit Committee in January 2020. He is also  
a member of the Remuneration Committee and 
the Risk Committee.
Nicholas has extensive experience at board level 
and is currently the Senior Independent Director 
of both Hollywood Bowl Group plc and Loungers 
plc and the Chairman of the Giggling Squid 
restaurant group. He is a Trustee of Chichester 
Harbour Trust. He has also held positions as 
Senior Independent Director of Guardian Media 
Group plc and Non-Executive Director of 
Marston’s PLC, All3media Limited, Eaton Gate 
Gaming Limited and Chichester Festival Theatre. 
Nicholas was previously the Deputy Chief 
Executive Officer of the David Lloyd Leisure 
Group, Group Finance Director of National Car 
Parks and Chief Financial Officer of both the 
Laurel Pub Company and Freeserve PLC. He is a 
fellow of the Institute of Chartered Accountants in 
England and Wales and has an MA in economics 
from Cambridge University.
Nicholas has significant experience with 
companies undergoing operating model and 
cultural change. 

68
Hyve Group plc Annual Report and Accounts 2021
Corporate governance report
UK Corporate Governance Code compliance
The Group is committed to high standards of corporate governance and 
supports the principles laid down in the UK Corporate Governance Code 
issued by the Financial Reporting Council (FRC) in July 2018 (the Code).  
This statement, together with the Committee reports, the Strategic  
Report, the Directors’ report and the section 172(1) Statement, describes 
how the principles of the Code are applied and reports on the Company’s 
compliance with the Code’s provisions.
The Board
Throughout the financial year, the Board of Directors (the Board) had six 
members, comprising the Non-Executive Chairman, the Chief Executive 
Officer, the Chief Finance and Operations Officer and three independent 
Non-Executive Directors. John Gulliver was appointed as the Chief Finance 
and Operations Officer on 1 October 2020. 
All of the Directors bring strong judgement to the Board’s deliberations. 
During the year, the Board has been of sufficient size and diversity that  
the balance of skills and experience was considered to be appropriate  
for the requirements of the business.
The Non-Executive Directors, including the Chairman, are all independent 
of management and free from any business or other relationship, including  
those relationships and circumstances referred to in provision 10 of the 
Code that could materially impair the exercise of independent and 
objective judgement. The Group considered that Richard Last was 
independent on his appointment as Chairman.
Board Committees
There are a number of standing Committees of the Board to which various 
matters are delegated. They all have formal Terms of Reference approved 
by the Board, which are available on the Group’s website (hyve.group). 
The Committee reports are set out on pages 75 to 86.
Role and responsibilities of the Board
The Board has overall responsibility to shareholders for the proper 
management of the Group. It met eight times during the financial year. 
Regular Board update calls were also held during the year. 
Attendance by Directors at the formal Board meetings held during the 
financial year is set out below.
Board members
Meeting 
attendance
Richard Last (Chairman)
8/8
Nicholas Backhouse
8/8
Sharon Baylay
8/8
John Gulliver
8/8
Stephen Puckett
8/8
Mark Shashoua
8/8
Details of attendance at Committee meetings can be found in the relevant 
Committee reports.
The Board has a formal schedule of matters reserved to it for decision-
making, including responsibility for the overall management and 
performance of the Group. This includes: development and approval of  
its strategy; long-term objectives and commercial initiatives; approval  
of annual and interim results; annual budgets; material acquisitions  
and disposals; material agreements and major capital commitments; 
approval of treasury policies and assessment of its going concern position. 
Board discussions are held in an open and collaborative atmosphere with 
sufficient time allowed for debate and challenge.
Board meeting agendas are agreed in advance by the Chairman,  
the CEO and the Company Secretary. Board members receive 
appropriate documentation in advance of each Board meeting, which 
normally includes a formal agenda, a detailed report on current trading 
and full papers on matters where the Board will be required to make a 
decision or give approval. An update from the Chair of each Board 
Committee is provided at Board meetings as appropriate. Board papers 
are delivered through an electronic platform, improving the efficiency of 
its communications and reducing paper usage.
There is an established procedure for the preparation and review, at least 
annually, by the Board of medium-term plans and the annual budget. 
Management accounts are circulated to the Board on a monthly basis  
and business performance and any significant variances to budget or 
reforecast are formally reviewed at scheduled Board meetings. 
During the year, the Chairman met with the Non-Executive Directors 
without the Executive Directors present. The Non-Executive Directors also 
met without the Chairman or Executive Directors present at a meeting 
chaired by the Senior Independent Director.
Board activities during the financial year
In addition to the regular reports from the CEO, the Chief Finance and 
Operations Officer, the Chief Talent Officer and the General Counsel  
plus the Committee updates and updates or presentations from other 
senior members of the leadership team on relevant matters, the main 
issues discussed and/or approved during the financial year included:
	 Annual budget and forecast;
	 Acquisition of Retail Meetup LLC (including financing);
	 Financial results for the year ended 30 September 2020 and the half 
year ended 31 March 2021;
	 Continued impact of COVID-19 and response;
	 Banking facilities and financing of the business;
	 Strategy review;
	 M&A updates;
	 Disposals update;
	 Insurance policies renewals;
	 Insurance claims under event cancellation insurance;
	 Changes to key supplier contracts;

Annual Report and Accounts 2021 Hyve Group plc 
69
Strategic report	
Governance	
Financial statements
	 Environmental, social and governance strategy; 
	 External Board evaluation;
	 Board composition;
	 Directors’ duties under section 172 of the Companies Act 2006;
	 Policy reviews and approvals;
	 Matters reserved for the Board;
	 Modern Slavery Statement; and
	 Risk appetite.
The Directors
The biographical details of the Board members are set out on pages 66 
and 67.
All of the Directors have occupied, or occupy, senior positions in UK  
and/or international listed companies and have substantial experience  
in business. At all times at least half the Board, excluding the Chairman, 
has comprised independent Non-Executive Directors.
The Non-Executive Directors were all appointed for an initial three-year 
term. As set out in provision 18 of the Code, the Non-Executive Directors  
(in common with the Executive Directors) will be subject to re-election 
each year by shareholders at the Company’s Annual General Meeting, 
providing the Board continues to be satisfied that they remain 
independent. After nearly nine years of service, Stephen Puckett will be 
stepping down from the Board at the 2022 Annual General Meeting and 
will not be standing for re-election. The remaining five Directors will offer 
themselves for re-election. The Board believes that the five Directors 
continue to be effective in their roles and believes that the Group and  
its shareholders should support their re-election at the Annual General 
Meeting scheduled for 3 February 2022.
The Non-Executive Directors do not participate in any of the Group’s 
pension schemes or in any of the Group’s bonus, share option or other 
incentive schemes.
The Chairman and Chief Executive Officer
The different roles of the Chairman and Chief Executive Officer are 
acknowledged. A responsibility statement for each of those roles has  
been agreed and adopted by the Board. 
For the Chairman, that statement includes, among other matters,  
ensuring that the members of the Board receive accurate, timely and  
clear information, ensuring that sufficient time is allowed for discussion  
of complex issues and encouraging active engagement by all members  
of the Board. 
For the Chief Executive Officer, that statement includes, among other 
matters, the development of the strategic operating plans that reflect the 
corporate objectives and priorities established by the Board, managing 
the day-to-day activities of the Group and providing leadership to 
management and other employees.
Senior Independent Non-Executive Director
Throughout the financial year, Stephen Puckett fulfilled the role of  
Senior Independent Non-Executive Director. The Senior Independent 
Non-Executive Director’s responsibilities include acting as an intermediary 
for the other Directors and for shareholders, and being a sounding board 
for the Chairman. The Senior Independent Director also held the role of 
employee voice on the Board during the financial year. 
Board effectiveness review
An external independent evaluation of the Board and its Committees was 
conducted over the period April 2021 to June 2021 by Kieran Moynihan, 
managing partner of Board Excellence, a company with no connection to 
Hyve or any of its Directors. The participant group for the evaluation was 
extended beyond the Board to include senior management and external 
advisers. The comprehensive evaluation consisted of the completion of  
a questionnaire followed by a confidential interview with the Board Chair, 
each Non-Executive Board Director, the CEO, the Company Secretary,  
each Executive Team member and key external advisers. Mr Moynihan 
undertook a detailed review of the Board and Committee materials for  
the 12 months prior to the evaluation plus other key documents such  
as Committee Terms of Reference and the Company’s Risk Register.  
He observed a Board meeting and a number of Committee meetings.  
Mr Moynihan then provided a draft evaluation report setting out his 
findings and his recommendations which was discussed and accepted by 
the Board. In November 2021, the Board undertook a detailed review of  
the Board evaluation findings and developed an action plan to implement 
its recommendations as part of its strong commitment to drive sustained 
improvement in its Board effectiveness and performance.
These recommendations included:
	 The recruitment of additional non-executive directors with a focus on 
greater board diversity;
	 A more formalised induction process for new board directors;
	 A review of the process for reviewing Group wide policies and other 
critical policies; and
	 The expansion of the Group’s ESG policies, business adoption  
and reporting.
Work on all of these areas is already underway and we will report on 
progress in next year’s Annual Report. Further information on the 
implementation of our ESG strategy can be found on pages 30 to 32.
In Mr Moynihan’s evaluation, he commended the calibre, effectiveness 
and performance of the Hyve Board team, the strong foundation built  
by the Board Chair, the strong support from the Company Secretary and 
the commitment of all Board members to continuously improve as part of 
the next stage of evolution of the Hyve Board team. He noted the strong 
levels of oversight, challenge and debate balanced with strong support  
for the CEO and the Executive Team. Given the difficult circumstances 
presented by the pandemic, he felt that the Board and the Executive  
Team had demonstrated a strong resilience and a deep willingness  
and capacity to go the extra mile to excel for shareholders, employees  
and other stakeholders. 

70
Hyve Group plc Annual Report and Accounts 2021
Corporate governance report
Support and advice
The Board has access to the advice and services of the Company 
Secretary, who is responsible for ensuring that all Board procedures  
have been complied with. The Board has approved a procedure for all 
Directors to take independent legal and financial professional advice at 
the Company’s expense, if required to support the performance of their 
duties as Directors of the Group. No such advice was sought by any 
Director during the year. 
Training and development
An induction programme is arranged for newly appointed Directors,  
which includes presentations on the business, current strategy and 
shareholder expectations. Guidance is also given on the duties, 
responsibilities and liabilities of a director of a listed company and key 
Board policies and procedures. Business familiarisation involves Directors 
visiting exhibitions in markets in which the Group operates to gain a 
greater understanding of the Group’s activities and to meet senior 
managers throughout the business.
Every Director is encouraged to continue his or her own professional 
development through attendance at seminars and briefings. 
Conflicts of interest
The Company’s articles of association, in line with the Companies Act 
2006, allow the Board to authorise potential conflicts of interest that may 
arise and impose limits or conditions, as appropriate. The Group has 
established a procedure whereby any decision of the Board to authorise  
a conflict of interest is only effective if it is agreed without the conflicted 
Director(s) voting or without their votes being counted. In making such a 
decision, as always the Directors must act in a way they consider in good 
faith will be most likely to promote the success of the Group.
The Company has a Conflicts of Interest Policy which sets out for all 
employees across the Group the actions that are expected from them  
in the event that a potential conflict of interest arises.
Shareholder relations
Details of shareholder engagement can be found in the section 172(1) 
statement on pages 56 to 59. A trading update will be released on the  
day of the Annual General Meeting which is scheduled to take place on 
3 February 2022. Previous trading updates and other announcements  
and press releases can be found on the Group’s website at hyve.group.
Strategic report and principal risks and uncertainties
The Strategic report set out on pages 1 to 62 details the financial 
performance of the Group. The key risks and uncertainties the Group 
identifies and monitors are laid out on pages 36 to 39.
Our commitment to compliance
Hyve is committed to building and maintaining a culture of compliance 
and effective governance. The Group’s Code of Conduct clearly set outs 
what is expected from every person working for, and with, our businesses, 
anywhere in the world. The Code of Conduct, like most of our policies,  
is provided in several languages on the Company’s intranet.
Underpinning the Code of Conduct is a strong global policy framework 
covering areas such as anti-bribery and corruption, gifts and entertainment,  
whistleblowing and modern slavery. The framework was prepared in line 
with international best practice and the recommendations of regulators, 
international and government bodies such as the UK Ministry of Justice.
Whistleblowing arrangements
The Group adopted a new Whistleblowing Policy in FY20. The Policy was 
reviewed during the financial year to ensure that it remains fit for purpose. 
Since 2019, the Group has provided a fully independent whistleblowing 
service. The appointment of an independent partner to manage a fully 
confidential whistleblowing service allows for anyone who works with  
Hyve to raise their concerns, anonymously if necessary, in their local 
language – recognising the global reach of our business and its operations.  
The Policy sets out the channels available to any person who works with 
Hyve to raise concerns about non-compliance with our policies and illegal 
or unethical behaviour in our business or supply chains.
Anti-corruption policies
Hyve takes a zero-tolerance position in relation to corruption, wherever 
and in whatever form that may be encountered. The Policy applies to all 
individual employees, agents, sponsors, intermediaries, consultants and 
any other people or bodies associated with Hyve or any of our subsidiaries 
and employees and it sets out their responsibilities in terms of charity 
donations and sponsorships, facilitating payments, gifts and hospitality. 
The prevention, detection and reporting of bribery and corruption is the 
responsibility of all of our employees. Awareness of the Policy is assessed 
as part of the internal audit process.
Our Gifts and Entertainment Policy requires business units to maintain a 
gift and hospitality register which records information such as the name of 
the receiver of the gift or hospitality and the estimated value of the gift or 
hospitality. The register is reviewed as part of the internal audit process. 
The rollout of a new online reporting tool for gifts and entertainment 
began in September 2021.

Annual Report and Accounts 2021 Hyve Group plc 
71
Strategic report	
Governance	
Financial statements
Human rights
We are committed to treating all our employees world-wide with dignity 
and respect. We recognise that we operate in many different markets with 
diverse cultures and we respect those differences while being committed 
to supporting and upholding the provision of basic human rights and 
eliminating discriminatory practices. We respect the dignity of all 
individuals and seek to enable all of our employees to perform and  
deliver their best work by accepting and valuing different talents, 
experiences and backgrounds.
Hyve’s Human Rights Policy emphasises our commitment to basic human 
rights in the way we do business. We support our employees in creating 
and maintaining a work culture which prohibits forced labour and  
ensures the human rights of all employees. This Policy also provides for 
maintaining an environment that fosters open and direct communication 
between managers and employees as the most effective way to work 
together for the resolution of differences, and respects employees’ rights  
to participate in collective bargaining via unions should they so choose.
Employees are expected to report any behaviour that violates this Policy.
Modern slavery
Hyve recognises that human rights violations, including forced labour  
and trafficking, can occur in all sectors and countries. As a responsible 
business, we are committed to playing our part to help eliminate such 
violations.
Our Modern Slavery Statement details the steps we take to help  
prevent any incidence of modern slavery, both in our own business  
and in our supply chains. It is available at the following address:  
hyve.group/Responsibility/Modern-Slavery-Statement.
The Group has an Anti-Slavery and Human Trafficking Policy in place.  
The Policy gives workers, contractors and other business partners 
guidance on Modern Slavery and clearly states the measures in place  
to tackle Modern Slavery in its business and supply chains. Hyve also 
undertook an assessment of its current risks in this area based upon  
the findings of the Global Slavery Index report.

72
Hyve Group plc Annual Report and Accounts 2021
Directors’ report
The Directors have pleasure in submitting their report and the audited 
financial statements for the year ended 30 September 2021.
Principal activities and review of the business
The principal activities of the Group comprise the organisation of physical 
and online trade exhibitions and conferences.
The main subsidiary and associate undertakings which affect the profits  
or net assets of the Group in the year are listed in note 5 to the financial 
statements of the Company and note 18 to the financial statements of  
the Group.
Details of the Group’s performance during the year and expected future 
developments are contained in the Chief Executive Officer’s statement on 
pages 14 to 17, the Chief Finance and Operations Officer’s statement on 
pages 40 to 49 and the Divisional trading summaries on pages 50 to 53. 
Details of the Group’s Risk Committee report are on page 79 and the 
principal risks and uncertainties are on pages 36 to 39.
Financials risk management
Details of the Group’s financial risk management is given in note 23 to the 
consolidated accounts.
Results and dividends
The audited accounts for the year ended 30 September 2021 are set out  
on pages 116 to 173. The Group loss for the year, after taxation, was £20.0m 
(2020: loss of £302.7m).
As stated in the interim results announcement, which was issued on 18 May 
2021, the suspension of dividends (announced in May 2020) remains in 
place and will be kept under review. 
Capital structure
Details of the Company’s issued share capital and movements during the 
year are shown in note 25 to the financial statements of the Company.  
The Company has one class of ordinary shares which carry no right to 
fixed income. Each share carries the right to one vote at general meetings 
of the Company.
There are no specific restrictions on the size of a holding or on the transfer 
of shares, which are both governed by the general provisions of the 
articles of association and prevailing legislation. The Directors are not 
aware of any agreements between holders of the Company’s shares that 
may result in restrictions on the transfer of securities or on voting rights.  
No person has any special rights of control over the Company’s share 
capital and all shares are fully paid.
Details of employee share schemes are set out in note 28 to the financial 
statements of the Group. The Trustee of the Hyve Group Employees Share 
Trust is not permitted to vote on any unvested shares held in the Trust 
unless expressly directed to do so by the Company. A dividend waiver is  
in place in respect of the Trustee’s holding, apart from the shares which 
are held in the Trust as part of the Directors’ Deferred Bonus Plan.
There are a number of agreements that take effect, alter or terminate 
upon a change of control of the Company, such as commercial contracts, 
bank facility agreements, property lease arrangements and employee 
share plans. None of these are considered to be significant in terms of their 
likely impact on the business of the Group as a whole. Furthermore, the 
Directors are not aware of any agreements between the Company and  
its Directors or employees that provide compensation for loss of office or 
employment that occurs because of a takeover bid.
Articles of association
The Company’s articles of association may be amended by a special 
resolution at a general meeting of the shareholders.
The Directors
The Directors who served throughout the year were as follows:
Executive Directors
	 Mark Shashoua
	 John Gulliver
Non-Executive Directors
	 Richard Last – Chairman
	 Stephen Puckett
	 Nicholas Backhouse
	 Sharon Baylay
The biographical details of the Board of Directors (as at the date of signing 
this report) are set out on pages 66 and 67.
In accordance with its articles of association and in compliance with the 
Companies Act, the Company has granted a qualifying third-party 
indemnity to each Director. Directors’ and officers’ insurance cover is also 
provided by the Company, in line with normal market practice, for the 
benefit of Directors in respect of claims arising in the performance of  
their duties.
Company Directors’ shareholdings
The Directors who held office at 30 September 2021 had the following 
interests (including family interests) in the ordinary shares of the Company:
Name of Director
Number of 
shares as at  
30 September
2021
Number of 
shares as at  
30 September
2020
Executive Directors
Mark Shashoua
637,594
609,277
John Gulliver
59,735
N/A
Andrew Beach
–
52,000
Non-Executive Directors
Richard Last
195,000
195,000
Nicholas Backhouse
16,250
16,250
Sharon Baylay
9,205
9,205
Stephen Puckett
8,937
8,937
The Directors, as employees and potential beneficiaries, have an interest in 
up to 1,643,128 shares held by the Hyve Group Employees Share Trust at  
30 September 2021. The Hyve Group Employees Share Trust held 771,375 
ordinary shares at 30 September 2021.

Annual Report and Accounts 2021 Hyve Group plc 
73
Strategic report	
Governance	
Financial statements
In line with the Company’s Remuneration Policy, a third of the value 
received under the Group’s Bonus Plan by the Executive Directors is 
deferred into shares, held in the Hyve Group Employees Share Trust.  
No bonus was paid during the financial year.
Company’s shareholders
At 29 November 2021, the Company had been notified under Rule 5 of the 
Financial Conduct Authority’s Disclosure and Transparency Rules of the 
following interests in its ordinary shares: 
Name of holder
Number of 
shares
Percentage 
held
Strategic Value Partners
47,380,421
16.25%
RWC Partners
31,367,270
10.76%
Jupiter Asset Management
20,500,235
7.03%
Helikon Investments1
13,266,642
5.00%
Aberforth Partners
14,316,807
4.91%
Amiral Gestion
13,705,662
4.70%
Wellington Management
12,650,660
4.34%
BlackRock
10,920,861
3.74%
Bestinver Asset Management
10,256,870
3.52%
1	 This holding relates to a CfD holding only.
Authority to purchase the Company’s shares
At the Annual General Meeting on 21 January 2021, shareholders 
authorised the Company to make one or more market purchases of  
up to 26,512,811 of the Company’s ordinary shares to be held in treasury  
at a price between 10.0p (exclusive of expenses) and 105% of the average 
closing middle market price of a share for the five business days 
immediately preceding the date on which the share is purchased.
No purchases were made during the year and the Directors propose to 
renew this authority at the 2022 Annual General Meeting.
Charitable and political donations
The Group made £21,309 of charitable donations (2020: £10,400) during 
the year. No political donations were made (2020: nil).
Employees
The Group’s people strategy is to attract, develop and retain professional, 
motivated and talented employees and enable them to achieve brilliant 
results. The Group cascades the key priorities and business objectives 
throughout the organisation, ensuring that employees understand how  
their personal contribution supports the Group’s success. The Group links 
incentives to delivering on objectives, and the Remuneration Policy is 
designed to reinforce this approach. The Group places great importance 
on the development of its people to support the business in meeting its 
objectives. This is reflected through the Performance Management 
Framework and the resulting learning and development initiatives.
It is the Group’s policy to consider fully applications for employment from 
anyone qualified to apply, regardless of their status, disability, age, gender, 
gender identification, sexual orientation or belief. To reflect this policy, 
opportunities for career progression and development are offered on 
merit and regardless of the factors noted above. In the event of a member 
of staff becoming disabled, every effort would be made to ensure their 
continued employment and progression in the Group and it is Group policy 
that training, career development and promotion of disabled employees 
match that of other employees as far as possible.
More information on our employees can be found in the ‘Our people and 
values’ section on pages 34 and 35 and in the section 172(1) statement on 
pages 56 to 59.
Supplier payment policy 
The Company’s policy, which is also applied to the Group, is to agree 
payment terms with suppliers when entering into each transaction to 
ensure that suppliers are made aware of the terms of payment and  
abide by the terms of payment. Hyve Group plc has no trade creditors. 
Trade creditors of the Group (consolidated) at 30 September 2021 were 
equivalent to 10 days (2020: 18 days) purchases, based on the average 
daily amount invoiced by suppliers during the year.
Greenhouse gas emissions
The Group recognises that our global operations have an environmental 
impact and we are committed to monitoring and reducing our greenhouse 
gas (GHG) emissions year-on-year. We are also aware of our reporting 
obligations under the Companies (Directors’ Report) and Limited Liability 
Partnerships (Energy and Carbon Report) Regulations 2018. As such, this 
year we have continued to publish our energy and carbon reporting to 
meet these new requirements and increase the transparency with which 
we communicate about our environmental impact to our stakeholders.
In the period covered by the report, the Group has undertaken the 
following emissions and energy reduction initiatives:
	 Implementation of end-of-day procedure – although certain offices are 
managed by the landlord, and hence employees do not have control 
over the electricity consumption, employees are informed to ensure that 
equipment is turned off at the end of the working day.
	 Move to online operations – while employees are working from home, 
work activities have moved online to reduce the need for travel.
This year we have calculated our environmental impact across the 
required scope 1, 2 and 3 emission sources. Our emissions are presented 
on both a location and market basis. On a location basis, our emissions  
are 1,059 tCO2e, which is an average impact of 1.19 tCO2e per full-time 
equivalent (FTE) and an increase of 34% from 2019 to 2020. Our market 
basis emissions are 1,104 tCO2e, which is an increase of 0.4% from 2019 to 
2020. We have calculated emission intensity metrics on a per FTE basis, 
which we will monitor to track performance in our subsequent 
environmental disclosures.
The methodology used to calculate the GHG emissions is in accordance 
with the requirements of the following standards:
	 World Resources Institute Greenhouse Gas Protocol (revised version);
	 Defra’s Environmental Reporting Guidelines: Including Streamlined 
Energy and Carbon Reporting requirements (March 2019); and
	 UK office emissions have been calculated using the DEFRA 2019, DEFRA 
2020 & IEA 2019 issue of the conversion factor repository.

74
Hyve Group plc Annual Report and Accounts 2021
Following an operational control approach to defining our organisational 
boundary, our calculated GHG emissions from business activities fall within 
the reporting period of May 2020 to April 2021 and use the reporting 
period of May 2019 to April 2020 for comparison.
CO2 emissions per FTE, both globally and in the UK, have increased  
in the year as a result of a reduction in the Group’s average headcount 
which has not resulted in a corresponding reduction in the Group’s  
CO2 emissions.
Energy and carbon disclosures for reporting year1
Emissions source
Global emissions (tCO2e)
Variance
UK emissions (tCO2e)
Variance
2019-20203
2020-2021
2019-20203
2020-2021
Scope 1
Natural gas
42
71
+69%
0
0
0%
Company and leased cars
195
90
-54%
0
0
0%
Refrigerant
27
33
+22%
4
31
+675%
Total scope 1
264
194
-27%
4
31
+675%
Scope 2
Electricity
707
778
+10%
146
127
-13%
Total scope 2
707
778
+10%
146
127
-13%
Scope 3
Electricity transmission and distribution
77
86
+12%
12
11
-8%
Total scope 3
77
86
+12%
12
11
-8%
Total (market based)
1,100
1,104
0.4%
216
215
-0.5%
Total (location based)
1,048
1,059
+1%
162
170
+5%
Total energy usage (kWh)2
2,650,610
2,537,455
-4%
572,560
546,585
-5%
Normaliser
tCO2e per FTE
0.90
1.19
+34%
0.43
0.67
+57%
1	 This work is partially based on the country-specific CO2 emission factors developed by the International Energy Agency, © OECD/IEA 2019 but the resulting work has been prepared by 
Hyve Group plc and does not necessarily reflect the views of the International Energy Agency.
2 	 Energy reporting includes kWh from scope 1, scope 2 and scope 3 employee cars only (as required by the SECR regulation).
3 	 2019–2020 emissions restated to include the impact of the Group’s New York office following the acquisition of Shoptalk in December 2019.
Annual General Meeting
The notice convening the Annual General Meeting to be held at 09:00am 
on 3 February 2022 is contained in a circular sent to shareholders at the 
same time as this report.
Auditor
BDO LLP was appointed as the Group’s new auditor at the Company’s 
Annual General Meeting held on 23 January 2020. The Committee believes 
that BDO LLP has a strong team with the skills and experience to provide 
rigour and challenge in the audit. A resolution to reappoint BDO LLP as  
the Company’s auditor and to authorise the Directors to determine the 
auditor’s remuneration will be proposed at the Company’s Annual General 
Meeting in February 2022.
Post-balance sheet events
Subsequent to the year end the Group has secured a 12-month extension 
to its leverage and interest cover covenant waivers, up to and including 
March 2023. A minimum liquidity test, whereby the Group must ensure  
that the aggregate of cash and undrawn debt facilities is not less than 
£40m at the end of each month, will be in place through to the end of  
the waiver period.
On 12 November 2021, the Group completed the disposal of its 60% 
shareholding in ABEC Exhibitions & Conferences Pvt. Ltd, the operating 
company for a portfolio of exhibitions in India including the ACETECH 
construction events. The Group has received upfront consideration of 
£1.0m in respect of the disposal. 
On 18 November 2021 the Group completed the acquisition of 100% of the 
share capital of 121 Group (HK) Limited and 121 Partners Limited (121 Group) 
for initial consideration of approximately £21m. The estimated total 
consideration after earn-out is expected to be between approximately 
£42m and £50m based on the financial performance of 121 Group over  
a three-year period. 
In order to fund the initial consideration for the acquisition, on 18 
November 2021 the Group completed a placement with institutional 
investors of 13,818,698 new ordinary shares to raise gross proceeds of 
£14.8m, in addition to a direct subscription of 12,694,102 new ordinary 
shares by investment funds managed by Strategic Value Partners, LLC 
(SVPGlobal), to raise gross proceeds of £14.3m.
Fair, balanced and understandable statement
Each of the Directors considers that the annual report taken as a whole  
is fair, balanced and understandable and provides the information 
necessary for shareholders to assess the Company’s performance, 
business model and strategy.
Directors’ statement as to disclosure of information  
to auditors
Each Director of the Company at the date when this report was approved 
confirms:
	 So far as he/she is aware, there is no relevant audit information (as 
defined by the Companies Act 2006) of which the Company’s auditors 
are unaware; and
	 He/she has taken all the steps that he/she ought to have taken as 
a Director to make himself/herself aware of any relevant audit 
information and to establish that the Company’s auditors are aware of 
that information.
This confirmation is given in accordance with section 418 of the Companies 
Act 2006.
John Gulliver
Chief Finance and Operations Officer
16 December 2021
Directors’ report

Annual Report and Accounts 2021 Hyve Group plc 
75
Strategic report	
Governance	
Financial statements
Audit Committee report
Committee members
Meeting attendance
Nicholas Backhouse, Chair
6/6
Sharon Baylay 
6/6
Stephen Puckett
6/6
The Audit Committee (the Committee) was in place throughout the 
financial year and is chaired by Nicholas Backhouse. The Board considers 
that Nicholas has the appropriate financial expertise, as required by 
Provision 24 of the UK Corporate Governance Code (the Code), as he is  
a Chartered Accountant, has held executive roles in financial positions  
in other companies and has chaired other listed companies’ Audit 
Committees. All members of the Committee are independent Non-
Executive Directors and they are considered to provide a wide range of 
international, financial and commercial expertise necessary to fulfil the 
Committee’s duties. Members of the Committee are appointed by the 
Board, on the recommendation of the Nomination Committee in 
consultation with the Chairman of the Audit Committee, for an initial period 
of three years, which can then be followed by an additional two further 
three-year periods. All Committee members played an active role in all 
Committee meetings held throughout the year. 
All members of the Board have an open invitation to attend Committee 
meetings. Representatives of BDO, the external auditor, attend each 
meeting along with the Chief Finance and Operations Officer, the Group 
Finance Director and the Company Secretary, unless there is a conflict of 
interest. Other relevant people from the business are also invited to attend 
certain meetings or parts of meetings to provide a deeper level of insight 
into certain key issues and developments. The Chairman of the Committee 
reports to the Board, as part of a separate agenda item, on the activity of 
the Committee and matters of particular relevance to the Board in the 
conduct of their work.
The Chairman of the Committee has also held meetings with the Chairman 
of the Board, the Chief Executive Officer, the Chief Finance and Operations 
Officer and other members of management and the finance team during 
the year to identify matters which require meaningful discussion at 
Committee meetings. He also meets the external audit partner privately  
to discuss any matters they wish to raise or concerns they have.
Terms of Reference
The Audit Committee’s Terms of Reference are available on the Group’s 
website (hyve.group) or can be obtained from the Company Secretary.  
The Terms of Reference are reviewed annually and presented to the Board 
for approval.
Effectiveness of the Committee
An external evaluation of the Committee was undertaken during the 
financial year by Kieran Moynihan of Board Excellence.  Mr Moynihan felt 
that the Committee was working very well and was effectively discharging 
its key responsibilities. He noted that the Chair was highly effective and 
praised his commitment to a strong consistent level of rigorous challenge, 
debate and oversight. He observed that there was a strong working 
relationship between the Committee and both the Hyve finance team  
and the external auditor. The Non-Executive Directors on the Committee 
exhibited a comprehensive level of independent oversight and 
independence of mind. His overall assessment of how the Committee had 
dealt with the COVID-19 challenges in terms of assessment of alternative 
performance measures, disclosures, regulatory requirements, going 
concern and viability statement was that the handling of these complex 
areas was exemplary. More details about the evaluation of the Board and 
the Committees can be found on page 69.
The role and responsibilities of the Committee
The Board Committee meets at least three times a year and as and when 
required. The Committee is responsible for monitoring the integrity of the 
financial statements of the Company and any formal announcements 
relating to the Company’s financial performance, and for providing 
effective corporate governance over the appropriateness of the Group’s 
financial reporting. The Committee works with the Risk Committee and this 
ensures effective and sufficient coverage of financial reporting risks within 
the Group’s risk management processes. 
Due to travel restrictions, the individual members of the Committee have 
been unable to visit the Group’s offices and events to the extent that they 
would in normal circumstances, but have continued to hold meetings with 
Group management and senior members of the finance team to follow  
up on any matters pertaining to the Group’s overseas offices identified by 
either external or internal audits.

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Activities during the financial year
Six meetings were held during the year, with the following areas of focus:
Meeting
Key areas of focus
8 October 2020
Key judgements and an early view of key audit 
matters in advance of the year end audit 
commencing
18 November 2020
Progress of the year-end audit and the findings  
up to the date of the meeting
25 November 2020
The review of the Group’s full year results for 
the year ended 30 September 2020, prior to the 
Board’s approval and an update on the progress 
of the year-end audit and findings to date
30 November 2020
The external auditor’s final year-end report
13 May 2021
The review of the Group’s interim results for the 
period ended 31 March 2021 and the external 
auditor’s interim review report
3 June 2021
The external auditor’s scope and plan for the  
audit of the year ended 30 September 2021
Four Committee meetings were held subsequent to the period end and 
focused on:
Meeting
Key areas of focus
19 October 2021
The final external audit plan for the year ended 
30 September 2021 and an early view of key 
judgements and audit matters in advance of the 
year end audit commencing
8 November 2021
The review of the FRC’s Audit Quality Review on 
the external audit of the Group for the year ended 
30 September 2020 and how the external auditor 
planned to address the findings in the audit 
approach for the year ended 30 September 2021
24 November 2021
Progress of the year-end audit and the findings  
up to the date of the meeting
1 December 2021
The review of the Group’s full year results for 
the year ended 30 September 2021 prior to the 
Board’s approval and an update on the progress 
of the year-end audit and findings to date and the 
external auditor’s final year-end report
During the year and subsequent to the period end prior to the approval of 
the full year results for the year ended 30 September 2021, in addition to 
the areas highlighted above, the Committee focused on the following:
	 Alternative performance measures, ensuring an appropriate balance 
between the prominence given to statutory and adjusted results;
	 The presentation of adjusting items;
	 Acquisition accounting in respect of the Retail Meetup acquisition;
	 Accounting treatment for disposals completed during the year;
	 The impairment review of goodwill and acquired intangible assets;
	 Tax provisions, the recoverability of deferred tax assets and  
transfer pricing;
Audit Committee responsibilities include:
	 Reviewing the integrity of the Group’s financial statements 
and reporting to and advising the Board on whether the 
Committee believes the Annual Report and Accounts, taken as 
a whole, is fair, balanced and understandable and provides 
the information necessary for shareholders to assess the 
Group’s performance, business model and strategy;
	 Monitoring compliance with relevant statutory and listing 
requirements;
	 Reporting to the Board on the appropriateness of the 
accounting policies and practices;
	 Overseeing the relationship with the external auditor, advising 
the Board on the appointment of the external auditor, 
agreeing their audit scope and audit fees and assessing the 
independence and effectiveness of the external audit process;
	 Reviewing the effectiveness of the Group’s internal controls 
and assessing the effectiveness of the Group’s internal audit 
provider and process; and
	 Monitoring the Group’s whistleblowing, bribery prevention  
and fraud detection policies and processes.
	 The effectiveness of the Group’s internal controls and risk management;
	 Internal audit, including a review of the scope, timetable and reports 
issued during the year;
	 The progress made by management in addressing findings from the 
internal and external auditors as a result of their respective audit work;
	 The letter received from the Financial Reporting Council in respect of the 
Group’s Annual Report and Accounts for the year ended 30 September 
2020, including management’s responses to this letter; and
	 An assessment of the appropriateness of the going concern and long-
term viability statements.
In assessing the appropriateness of the financial statements, the 
Committee concentrated on the key matters summarised below. These 
were discussed with the external auditor, BDO, throughout the year and  
at the Committee meetings as well as during the year end audit. 
Impairment of goodwill, intangible assets and investments
This involves measuring the carrying value of goodwill, intangible assets 
and investments against the value in use of each of the cash-generating 
units (CGUs) and investments. There are a number of judgements and 
estimates to consider in the value in use calculations, principally regarding 
the forecast cash flows, the discount rates used and the long-term growth 
rates applied. Forecast cash flows are based on the Board-approved 
budget and three-year plan. Discount rates are selected to reflect the risk 

Annual Report and Accounts 2021 Hyve Group plc 
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Financial statements
adjusted cost of capital for the respective territories. Growth rates reflect 
management’s view of the long-term forecast rates of growth using 
third-party sources such as the International Monetary Fund’s World 
Economic Outlook reports. Impairment charges of £19m were recognised 
during the year in respect of acquired intangible assets within the UK CGU, 
chiefly as a result of changes to forecast trading due to the continuing 
impact of COVID-19 on our UK-retail events, as well as the allocation  
of additional central costs following revisions to the cost allocation 
methodology. The Committee agreed on the impairments recognised.
Acquisition accounting
Following the acquisition of Retail Meetup in the year, there is a level of 
judgement involved in identifying and valuing the assets acquired in the 
business combination. The Committee assesses the processes used in the 
identification and valuation of acquired assets and liabilities including the 
reasonableness of any assumptions used. The Committee also assesses 
the purchase price allocation of consideration and the allocation between 
goodwill and identified intangible assets. The Committee reviewed 
management’s papers, the acquisition accounting calculations and 
underlying estimates and assumptions for the Retail Meetup acquisition. 
The Committee agreed that the assets and liabilities were recognised at 
their fair value at acquisition.
Alternative performance measures
Consideration has been given to whether there is an appropriate balance 
between the prominence given to statutory results and alternative 
performance measures in the annual report. Separately disclosed items  
of income and expenditure have been presented as adjusting items to 
allow a set of headline results to be presented in addition to statutory 
results. The Financial Reporting Council (FRC) thematic reviews and  
the European Securities and Markets Authority (ESMA) Guidelines on 
Alternative Performance Measures have been used when considering  
the appropriateness of the adjusting items, the alternative performance 
measures presented and the disclosures in the annual report. The 
Committee is satisfied that the disclosures included in the annual report 
are fair and balanced.
Going concern and viability
The Committee has reviewed the Group’s assessment of going concern 
over a period greater than 12 months. In assessing the Group’s going 
concern status as well as its viability over a five-year period, the 
Committee has considered the Group’s financial position presented in the 
Group’s Five Year Plan (the Budget for the year ending 30 September 2022 
plus forecasts for the subsequent four financial years) recently approved 
by the Board. In the context of the current challenging environment as a 
result of COVID-19, a number of alternative scenarios have also been 
considered, including the modelling of additional downside sensitivities. 
These were based on the potential financial impact of further event 
cancellations over the coming months and the specific risks associated 
with the COVID-19 pandemic on the trading environment, including the 
impact of international travel restrictions. The Committee has concluded 
that the assumptions considered are appropriate when assessing the 
Group’s going concern status and longer-term viability. The Committee 
has also reviewed the Group’s reverse stress test in a further downside 
scenario. In addition, the Committee has reviewed this with management 
and is satisfied that this is appropriate in supporting the Group as a going 
concern. The Committee received regular updates on the steps taken  
by management prior to the going concern assessment being made, 
including the extension of financial covenant waivers from the Group’s 
lending banks up to and including March 2023.
Internal control and risk management
The Internal Audit function is outsourced to PricewaterhouseCoopers 
(PwC), who provide independent assurance through planned audit 
activities on a rotational basis, assessing whether the controls in place are 
adequately designed and implemented and making recommendations  
for improvement. 
The Committee annually approves the schedule and scope of upcoming 
internal audit reviews over a two-year period, ensuring that the planned 
work covers the Group’s key risk areas, primary markets and certain key 
financial controls. During the year, PwC performed internal audit reviews 
at the Group’s offices in London, Shanghai, New York and Moscow.
The reports, findings and recommendations are presented for the 
Committee’s review at the meetings held throughout the year. The 
Committee reviews the reports and considers progress against the 
recommendations. The Group operates across a number of territories  
and the role of internal audit and the follow-up process on the findings  
in internal reports are important parts of the Group’s overall control 
environment.
The effectiveness of the internal control process is assessed throughout the 
year through discussions with head office, local management teams and 
others involved in the process.
The Group maintains an internal controls matrix, identifying all financial, 
operational and compliance controls in place across the Group. The matrix 
was updated in the year to ensure that all key controls identified that were 
either in the scope of PwC’s internal audit reviews or were sufficiently 
reviewed by Group management.
The findings of internal audit and Group management reviews were 
presented to the Committee who found the current internal controls 
process to be operating effectively.
The Group’s risk management process is covered in detail in the report  
of the Risk Committee on page 79.
Letter from the Financial Reporting Council
During the year, the Group received a letter from the FRC regarding a 
review carried out in respect of the Group’s Annual Report and Accounts 
for the year ended 30 September 2020. The letter raised a number of 
questions to help the FRC understand how the Group had satisfied the 
relevant reporting requirements. The principal areas where the FRC 
requested further information were in respect of:
	 Assets and liabilities recognised as a result of the acquisition of Shoptalk 
in December 2020; and
	 The recoverability of intercompany receivables and investments  
in subsidiaries.

78
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Section Heading
Audit Committee report
Management’s responses to the FRC were reviewed and approved by  
the Committee. Subsequent to discussions with the FRC and the Group’s 
external auditor, the right of use asset recognised on acquisition of 
Shoptalk has been restated, resulting in a restatement of the prior period 
comparative results as disclosed in note 1 to the financial statements.  
The Committee is satisfied that this has been correctly addressed and 
resolved. All other matters raised by the FRC were resolved without further 
action being required of management.
External audit
The effectiveness of the 2020 external audit process, in BDO’s first year as 
external auditor, was formally assessed by the Committee at the beginning 
of 2021. Feedback was sought from various participants in the process 
(Audit Committee members, Executive Directors, members of the finance 
team and management of subsidiary units). The effectiveness of the audit 
partner, the audit team, their approach to audits, including planning  
and execution, communication, support and value were assessed and 
discussed. Overall, the effectiveness of the external audit process was 
assessed to be performing as expected.
During the year, the Audit Committee also considered the findings of  
the FRC’s Audit Quality Review on BDO’s audit of the Group for the year 
ended 30 September 2020, which was published on 24 September 2021.  
In particular, the Audit Committee reviewed BDO’s proposed approach  
to addressing the points raised and how this had been incorporated into 
the audit approach for the year ended 30 September 2021.
The effectiveness of the external audit process is dependent on 
appropriate audit risk identification at the start of the audit cycle.  
A detailed audit plan is received from the auditor, which sets out the  
key risks identified. For the financial year ended 30 September 2021,  
the key audit matters identified by BDO were as set out on page 109.
BDO provided the Committee with its views on these issues at the 
Committee meeting held to consider the financial statements. In addition,  
it provided the Committee with details of any identified misstatements 
greater than £24,000 and any other adjustments that were qualitatively 
significant which management had not corrected on the basis that the 
misstatements were not, individually or in aggregate, material.
Private meetings were held with BDO throughout the year to provide 
additional opportunity for open dialogue and feedback from the 
Committee and the auditor without management being present. Matters 
discussed were the preparedness and efficiency of management with 
respect to the audit, the capabilities of the financial management team, 
confirmation that no restriction on scope had been placed on them by 
management and how they had exercised professional judgement.
During the year, BDO and member firms of BDO charged the Group 
£628,000 (2020: £661,000) for audit and audit-related services.
Non-audit services
To safeguard the objectivity and independence of the external auditor 
from becoming compromised, the Committee has a formal policy 
governing the engagement of the external auditor to provide non-audit 
services. No material changes have been made to this policy during the 
year. Non-audit fees on any project regardless of size, with the exception 
of assurance services in respect of the half-year review, are submitted for 
approval by the Committee Chairman, who must report to the Committee 
on the use of this delegated authority at the next Committee meeting.
Our policy ensures that the Committee challenges the decision to use  
the external audit firm where suitable, practical and reasonably priced 
alternatives exist. In addition, the Committee considers the overall level  
of non-audit fees and would not expect these fees to be in aggregate 
greater than the audit fee. During the year, the external auditor performed 
non-audit services totalling £81,000 (2020: £439,000), which represents 
13% (2020: 66%) of the audit fee. The services provided in the year included 
£69,000 in respect of the interim review and £12,000 in respect of advice 
regarding the letter the Group received from the FRC regarding its Annual 
Report and Accounts for the year ended 30 September 2020. The Audit 
Committee approved the appointment of BDO on the basis that they  
were best placed to provide the services and there was no conflict of 
interest with their role as external auditor. Refer to note 4 to the financial 
statements of the Group for further information.
On behalf of the Audit Committee
Nicholas Backhouse
Chairman of the Audit Committee
16 December 2021

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Risk Committee report
Committee members
Meeting attendance
Stephen Puckett, Chair
4/4
Nick Backhouse*
3/3
Sharon Baylay
4/4
* 	 Nick Backhouse was appointed as a member of the Committee on 30 March 2021.
Membership
The Risk Committee (the Committee) was in place throughout the financial 
year and is chaired by the Senior Independent Director, Stephen Puckett. 
All of the members of the Committee who served during the year were 
independent Non-Executive Directors. All Non-Executive Directors are 
invited to attend Committee meetings. 
Attendance at the Committee meetings during the financial year is set  
out above. 
The Chief Executive Officer, the Chief Finance and Operations Officer, the 
General Counsel and the Company Secretary attended all of the Committee  
meetings held during the financial year. The Chairman of the Board 
attended three of the Committee meetings held during the financial year. 
Terms of Reference
The Committee’s Terms of Reference are available on the Group’s  
website (hyve.group) or can be obtained from the Company Secretary.  
The Terms of Reference are reviewed annually and presented to the  
Board for approval.
The role and responsibilities of the Committee
The Committee meets a minimum of twice a year and as required; during 
the financial year the Committee met on four occasions. The Board is 
ultimately responsible for the Group’s risk management framework.  
The Committee oversees, reports and makes recommendations to the 
Board in respect of financial and non-financial risks faced by the Group.
The purpose of the Committee is to identify, assess, monitor and manage 
risks faced by the Group over time with the intention of exposing threats  
to be mitigated and opportunities to be exploited. The Committee works 
closely with the Audit Committee, which remains responsible for risks 
arising in financial reporting. All three members of the Committee are  
also members of the Audit Committee. 
Risk Committee activities during the financial year
The main issues discussed and/or approved during the financial 
year under review included:
	 A substantial review of the content 
and format of the Risk Register;
	 The key risk areas to be covered 
at Committee meetings during 
the financial year;
	 Changes to risk ratings of the 
risks listed in the Risk Register;
	 A review of three to four key 
risk areas at each Committee 
meeting;
	 The procurement of a cyber 
insurance policy; 
	 The risk reporting process at 
regional board level;
	 A review of the standard 
operational risks;
	 Identifying and reporting 
key risks to the Board and 
responding to feedback from 
the Board;
	 Compliance with the Group’s 
governance framework; and
	 The Committee’s Terms of 
Reference.
The Committee’s work is primarily driven by the assessment of its principal risks 
and uncertainties and its emerging risks. These risks and uncertainties are the 
output of a series of risk registers, which are developed across the Group, and 
then accumulated and reviewed by the Committee. The Committee reviews these 
assessments and makes adjustments to the overall risk plan as appropriate.
As stated in last year’s annual report, the Chairman of the Committee  
and the Chief Finance and Operations Officer undertook a review of  
the workings of the Committee with the aim of focusing the Committee’s time 
on strategic and Board-level risks rather than on operational risks already 
adequately covered elsewhere in the business. Given the ongoing pandemic,  
it was agreed that the Committee should in particular focus on those risks that 
were more significant as a result of COVID-19. The results of the review were 
discussed at the first Committee meeting of the financial year and changes to 
the scope of the Committee were agreed. The Risk Register was substantially 
reworked to cover key risk areas, with each area having a number of specific 
identified risks, risk ratings and mitigating actions. The Committee agreed to 
focus on three to four of the key risk areas at each meeting, thereby enabling 
the Committee to undertake in-depth reviews of these risk areas. Standard 
operational risks were to be reviewed by the Committee on an annual basis.
Assessment of the Group’s risk profile
Details of the principal risks and uncertainties are set out in the Strategic report. 
Wherever possible, action plans are in place to provide future mitigation against these 
key risks. As these are implemented, they will be reported on in future reports.
Effectiveness of the Committee
An external evaluation of the Committee was undertaken during the financial 
year by Kieran Moynihan of Board Excellence. The external evaluator was of 
the view that the changes made to the workings of the Committee had 
significantly strengthened its focus and effectiveness. He commended the 
strong leadership of the Committee and the significant degree of importance 
that the Committee and the Board places on risk management. 
On behalf of the Risk Committee
Stephen Puckett
Chair of the Risk Committee
16 December 2021

80
Hyve Group plc Annual Report and Accounts 2021
Section Heading
Membership
The Nomination Committee (the Committee) was in place throughout the 
financial year and is chaired by the Chairman of the Group. All of the 
members of the Committee who served during the year were independent 
Non-Executive Directors. 
Attendance at the Committee meetings during the financial year is set out 
on the left.
The Chief Executive Officer and other individuals (internal and external) 
may also be invited to attend meetings, unless they have a conflict of 
interest. During the year, the Chief Executive Officer and the Chief Talent 
Officer attended some of the Committee meetings, either partially or fully. 
The Company Secretary attended each Committee meeting in order to 
take the minutes. 
Terms of Reference
The Committee’s Terms of Reference are available on the Group’s  
website (hyve.group) or can be obtained from the Company Secretary.  
The Terms of Reference are reviewed annually and presented to the  
Board for approval. 
The role and responsibilities of the Committee
The Committee meets a minimum of twice a year and as required; during 
the financial year the Committee met on six occasions. The Committee has 
delegated responsibility from the Board for appointments to the Board 
and for succession planning for Directors and other senior executives.  
As part of its duties, the Committee:
	 Regularly reviews the structure, size and composition (including the 
skills, knowledge, experience and diversity) required of the Board and 
makes recommendations to the Board with regard to any changes;
	 Takes into account, when considering succession planning, the 
challenges and opportunities facing the Group and what skills and 
expertise are therefore required on the Board in the future;
	 Identifies and nominates for the approval of the Board, candidates to  
fill Board vacancies as and when they arise;
	 Keeps under review the leadership needs of the Group; and
	 Agrees the evaluation process for the Board and its committees.
Appointments to the Board follow a formal, rigorous and transparent 
process, which involves the Committee interviewing candidates proposed 
by either existing Board members or by external search consultants. 
Careful consideration is given to ensure appointees have sufficient time 
available to devote to the role and that the balance of skills, knowledge, 
experience and diversity on the Board is either maintained or improved. 
Additional external appointments are not undertaken by Board members 
without prior approval of the Board.
Committee members
Meeting attendance
Richard Last, Chair
6/6
Nicholas Backhouse
6/6
Sharon Baylay
6/6
Stephen Puckett
6/6
Nomination Committee report

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Nomination Committee activities during the financial year
The main issues discussed and/or approved during the financial year under review included: 
	 The balance of skills and experience on the Board;
	 Appointments to roles which report directly to the CEO;
	 The identification of skills required for the appointment of the next 
Non-Executive Director(s);
	 The appointment of the Blackwood Group to support Non-
Executive Director recruitment (the Blackwood Group does not 
have any other connections with the Company or with any of the 
individual Directors);
	 The requirements of the Hampton-Alexander review and the 
Parker review;
	 The Company’s succession plans for the Company’s Board, its 
Executive Team and other senior roles across the Group, plus 
immediate stand-ins;
	 Employee talent management and succession planning;
	 The appointment of Board Excellence to undertake an evaluation 
of the Board and the Committees (Board Excellence does not 
have any other connections with the Company or with any of the 
individual Directors);
	 The establishment of an ESG Committee;
	 The Committee’s Terms of Reference; 
	 The Committee’s Schedule of Matters for the next financial year; 
and
	 The Designated Non-Executive Director engagement plan.
The Committee recognises the benefits of having a diverse Board and sees 
increasing diversity at Board level as an important element in maintaining 
a competitive advantage. A truly diverse Board in its broadest sense will 
include and make good use of differences in the skills, regional and 
industry experience, background, race, gender and other qualities of 
Directors. These differences will be considered in determining the  
optimum composition of the Board and when possible should be  
balanced appropriately. All Board appointments are made on merit,  
in the context of the skills and experience that the Board, as a whole, 
requires to be effective. 
Hyve is a multinational company with many different cultures working 
together to achieve its goals. Our Code of Conduct incorporates our 
approach to diversity and inclusion and prohibits discrimination against 
others based on their gender and gender identification, sexual orientation, 
age, disability, religion, nationality, marital status, colour or creed of any 
other characteristic that is protected by law. Our discipline and grievance 
procedure is intended to enforce appropriate standards of behaviour. The 
Code of Conduct is available to employees on the Company’s intranet.
Information on gender balance of those in senior management and their 
direct reports can be found on page 65.
Effectiveness of the Committee
An external evaluation of the Committee was undertaken during the 
financial year by Kieran Moynihan of Board Excellence. Mr Moynihan felt 
that the Committee was well led by the Board Chair and was an effective 
committee. However, he also felt that its overall functioning had been 
significantly impacted by the COVID-19 pandemic which had curtailed  
the Committee’s ability to progress fully areas such as board composition/
diversity planning. More details about the evaluation of the Board and the 
Committees can be found on page 69.
On behalf of the Nomination Committee
Richard Last
Chair of the Nomination Committee
16 December 2021

82
Hyve Group plc Annual Report and Accounts 2021
Committee members
Meeting attendance
Sharon Baylay, Chair
2/2
Nikki Griffiths
2/2
John Gulliver
2/2
Richard Last
2/2
Jo Rabbett
2/2
Mark Shashoua
2/2
ESG Committee activities during the financial year
The main issues discussed and/or approved during the financial 
year under review included: 
	 Membership of the Committee;
	 The Committee’s Terms of Reference;
	 The rollout of a survey to employees and third parties to 
garner views on the priorities for the Group’s long-term  
ESG strategy;
	 The appointment of Simply Sustainable to support the 
development and implementation of the ESG strategy  
(Simply Sustainable does not have any other connections  
with the Company or with any of the individual Directors);
	 The initial strategy proposals prepared by Simply Sustainable 
and the development of those proposals; and
	 The establishment of working groups comprising volunteers 
from across the business to workshop the strategy proposals 
and produce the strategy framework and to develop ESG 
targets and KPIs.
Formation
On the recommendation of the Nomination Committee, the Board 
established an ESG Committee in January 2021. Sharon Baylay was 
appointed as Chair of the Committee.
Attendance at the Committee meetings during the financial year is set  
out on the left.
Membership
Membership of the Committee comprises the Chairman of the Board,  
the Chair of the Remuneration Committee, the CEO, the Chief Financial 
and Operations Officer, the Chief Talent Officer and the Group 
Communications and ESG Director. Under the Committee’s Terms of 
Reference, membership must comprise at least two independent 
Directors. This requirement was met during the financial year.
Other individuals (internal and external) may also be invited to attend 
meetings, unless they have a conflict of interest. During the year, 
representatives from Simply Sustainable, a sustainability and ESG 
consultancy, attended one of the Committee meetings. The Company 
Secretary attended each Committee meeting in order to take the minutes. 
Environmental, Social and Governance (ESG) Committee report

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Terms of Reference
The Committee’s Terms of Reference are available on the Group’s  
website (hyve.group) or can be obtained from the Company Secretary. 
The Terms of Reference are reviewed annually and presented to the  
Board for approval. 
The role and responsibilities of the Committee
The Committee meets a minimum of twice a year and as required;  
during the financial year the Committee met on two occasions.  
Additional preparatory meetings were held with Simply Sustainable  
with some members of the Committee in attendance. The Committee  
has delegated responsibility from the Board to define the Company’s 
strategy relating to ESG matters. As part of its duties the Committee:
	 Oversees the development of and makes recommendations to the 
Board regarding the Group’s ESG strategy;
	 Oversees the establishment of ESG policies and codes of practice and 
their effective implementation, and monitors and reviews their ongoing 
relevance, effectiveness, and further development;
	 Sets appropriate strategic goals, as well as shorter term KPIs and 
associated targets related to ESG matters and oversees the ongoing 
measurement and reporting of performance against those KPIs and 
targets; and
	 Makes recommendations to the Board in relation to the required 
resourcing and funding of ESG-related activity and, on behalf of  
the Board, oversees the deployment and control of any resources  
and funds.
As an organiser of market-leading events, we recognise that we have  
a responsibility to take a more proactive approach to sustainability and  
to lead by example. We believe it is our obligation to bring together 
powerful changemakers as well as to raise awareness, lead the debate 
and facilitate solutions. Hyve aims to deliver a strong, forward-looking  
ESG approach in the events sector with a strategy that encompasses all 
regions, to connect the different activities happening across the business. 
Details of the Company’s ESG strategy can be found on pages 30 to 32. 
Details of our greenhouse gas emissions can be found on page 73.
The Committee is aware of the Company’s obligation to include climate-
related disclosures consistent with the TCFD recommendations in its next 
Annual Report which will cover the financial year ending 30 September 
2022. Simply Sustainable will continue to provide support to the Company 
to ensure that it meets this obligation.
Effectiveness of the Committee
The Committee was not included in the external Board and Committee 
evaluation as it was not deemed appropriate given the Committee was 
established during the financial year.
On behalf of the ESG Committee
Sharon Baylay
Chair of the ESG Committee
16 December 2021

84
Hyve Group plc Annual Report and Accounts 2021
Section Heading
Remuneration Committee report
Committee members
Meeting attendance
Sharon Baylay, Chair
11/11
Nicholas Backhouse
11/11
Having stabilised the balance sheet and accelerated the omnichannel 
evolution, the focus is now on returning the business to growth and driving 
back value in the Group’s equity.
Revenue for the full year was £55.2m, with adjusted net debt being £79.9m 
for the year ended 30 September 2020, which is a significantly improved 
position compared with expectations set at the start of the year. 
Remuneration performance and reward outcomes for 2021
The CEO did not receive a base salary increase in the year ended 30 
September 2021 and as disclosed in last year’s report, the base salary  
of the Chief Finance and Operations Officer (CFOO) was set at £295,000  
on his appointment to the Board on 1 October 2020.
Last year we set annual bonus targets and weightings aligned to our key 
areas of financial focus and with a greater emphasis on our strategic 
priorities in repositioning the business for the future and taking the right 
actions during the pandemic. The financial targets we set were exceeded, 
and management also performed exceptionally well against the strategic 
objectives set, particularly in the key areas of the disposal of non-core assets 
and the successful rollout of facilitated meetings. The overall outcome was 
97% of maximum for Executive Directors. The Committee considered this 
appropriate in a year when management had exceeded expectations in 
their delivery of financial and strategic actions.
Long-term incentive awards granted in March 2019 were based on a 
three-year performance period ending 30 September 2021, with three 
equally weighted performance measures based on adjusted (headline) 
earnings per share (EPS) growth, return on capital employed (ROCE)  
and relative total shareholder return (TSR) performance. Despite the 
excellent progress on delivering against our ambitious strategy prior to the 
pandemic, as anticipated, the advent of the pandemic meant that none of 
the EPS, ROCE and TSR performance thresholds were achieved, resulting  
in no awards vesting. 
Development of the new Policy and shareholder consultation
Much of the latter part of the year has been spent undertaking an extensive 
consultation with our shareholders in respect of the newly approved 
Directors’ Remuneration Policy and new Value Creation Plan (VCP).
The Policy was due for renewal at our 2022 AGM. The Committee was keen 
to take a fresh approach to long-term remuneration and design a 
framework that was fitting in the context of Hyve’s new omnichannel  
strategy, which focuses on building capability, enhancing our market- 
leading offerings, strengthening our brands and monetising virtual events. 
We wanted to adopt a simple structure aligned with the creation of long-
term shareholder value and able to retain and motivate our well-regarded 
leadership team at a time of considerable change for Hyve. 
We reviewed the range of frameworks in place in the UK market and after 
much consideration, determined that a Value Creation Plan would be the 
most effective vehicle. This was for several reasons:
	 A VCP aligns with Hyve’s bold ambitions for growth and value creation for 
our shareholders.
	 It supports the retention of our well-regarded management team over the 
next three to five years – the critical period for our recovery and growth.
	 A VCP is simple in concept, as management share in a portion of the value 
created above a hurdle growth rate.
Dear Shareholder
I am pleased to present the Remuneration Committee’s report for the year 
to 30 September 2021. 
What is in this report?
The report includes details of the payments made to our Executive and 
Non-Executive Directors for the year ended 30 September 2021. It also 
includes a copy of the new Directors’ Remuneration Policy (the Policy), 
recently approved by shareholders, and information on how this Policy  
will be implemented during the financial year ending 30 September 2022. 
This Annual Statement and the Annual Report on Remuneration (set out on 
pages 86 to 105) will be subject to an advisory vote at this year’s AGM to be 
held on 3 February 2022. The Directors’ Remuneration Policy was recently 
approved at our 2021 General Meeting (GM) and is therefore not subject to 
a shareholder vote this year; a copy of the Policy is included on pages 96  
to 105.
Business context
This year has continued to be an extraordinary and challenging year for  
all as the impact of the COVID-19 pandemic has continued to significantly 
impact not only Hyve, but companies around the world, and this is reflected 
in our financial results for the year ended 30 September 2021.
That said, the Group has moved with pace and purpose on all matters  
from the outset of the pandemic, including the rescheduling of our physical 
events portfolio, cost management, cash controls, financing flexibility and 
colleague support. Despite current circumstances, in-person events have 
resumed in the majority of our markets, and emerging trends are illustrating 
the pent-up demand for community connection. We are delighted to have 
been able to run 41 successful in-person events across the globe in the year.
Over the course of the year, the Group continued with its consolidation 
plans, completing the exit of Central Asia with the disposal of its Kazakhstan 
portfolio. The acquisition of Retail Meetup in December 2020 has resulted  
in the Group being well positioned to emerge from the pandemic as a 
stronger business with a clear omnichannel strategy.

Annual Report and Accounts 2021 Hyve Group plc 
85
Strategic report	
Governance	
Financial statements
	 It allows a focus on making the right decisions for long-term value 
creation, without the constraints of linking reward to medium-term cash 
flow and EBITDA targets.
Given the strong alignment of the VCP to the delivery of Hyve’s strategy for 
the next three to five years, the Committee was keen to accelerate this 
timetable in order to be able to grant awards at the start of the new financial 
year. We therefore determined to hold a General Meeting in October 2021,  
to enable us to grant awards (subject to shareholder approval of the Policy 
and Plan) prior to Hyve entering any closed periods following year end.
The Committee was aware that value creation plans are much less common 
in the market than performance shares and as such determined to undertake 
a much more detailed shareholder consultation prior to the GM. We sought 
the views of our largest shareholders (covering 60% of our shareholder base) 
during two rounds of consultation. The first round of consultation was to 
outline the principles of the VCP as an overall structure, which we were 
pleased was supported by the shareholders we spoke with, who understood 
the rationale for the plan design in the context of Hyve’s ambitious growth 
strategy. In those conversations, we tested our early thinking on the key 
design parameters for the VCP such as the hurdle rate and size of the VCP 
pool. We listened to shareholders’ views and modified the design to reflect 
their feedback. Shareholders we consulted with were also supportive of the 
accelerated timetable and recognised that this approach would support the 
motivation of management from the beginning of the financial year.
We then wrote to shareholders again advising them of the proposed design, 
including the modifications to the parameters to reflect feedback from initial 
conversations. Shareholders we consulted with welcomed the changes we 
introduced after our first round of consultation, with many confirming their 
intention to support the proposals at the GM.
We were pleased that a significant majority of our shareholders (c. 75%) were 
supportive of our overall approach and voted in favour of the proposals at 
the GM held on 25 October 2021. However, we also recognise that given  
our diverse shareholder base, together with the nature of the proposals,  
a significant number of shareholders did not feel able to support our 
approach to remuneration. We will be engaging with shareholders who did 
not support our approach in the coming months, to further understand their 
concerns and their perspective on our overall approach to remuneration.
The Board and the Committee believe it is important to align the interests  
of Executive Directors and the senior leadership team with those of 
shareholders, and to retain and motivate our highly regarded Executive 
Team through the next phase of the Company’s recovery and growth.  
The Committee considers that the VCP and new Policy are aligned with  
these objectives and I would like to sincerely thank all shareholders who 
engaged in the shareholder consultation process. 
Implementation of our newly approved Policy for 2022
Salary
Both the CEO and the CFOO will receive a base salary increase of 3%, which 
will be effective from 1 October 2021. This is in line with increases for the wider 
UK workforce.
Annual bonus
The annual bonus for 2022 will continue to operate based on a combination 
of challenging financial targets and tailored strategic objectives. This year  
we have increased the weighting on financial performance targets from  
55% to 80% in a path to more normal pre-COVID weightings on financial 
performance. Financial targets will be based on headline profit before tax 
and operating cash flow. There will also be a financial focus within the 
strategic measures. The measures are set out on page 86.
Value Creation Plan
Following the approval of the Policy and VCP at the GM, awards were 
granted to the Executive Directors and other eligible participants on 
26 October 2021. 
Awards are subject to a ‘base hurdle’ of 10% per annum growth (CAGR) in 
market capitalisation and an ‘upper hurdle’ of 15% per annum growth (CAGR) 
in market capitalisation, resulting in a VCP pool of 10% and 20% respectively. 
Performance is measured over a five-year period with early performance 
testing carried out at years three and four with the potential for some vesting 
(50% of the award) at these points. More detail is on page 99.
The Committee considered it essential to motivate management and aid 
retention that some of the award could be earned from the plan at years 
three and four. However, in practice, given the ongoing uncertainty of the 
recovery trajectory, the path to growth and value creation is centred around 
a five-year time horizon. In our specific business circumstances where the 
recovery could happen later, given ongoing uncertainty and market factors,  
it felt reasonable to allow a pre-test feature in the design. During shareholder 
consultation, the significant majority of shareholders understood and were 
supportive of this feature.
The Company shares issued on vesting will be subject to a two-year 
post-vesting holding period and other best practice features apply, as set  
out on page 86.
Effectiveness of the Committee
An external evaluation of the Committee was undertaken during the  
financial year by Kieran Moynihan of Board Excellence.  Mr Moynihan felt 
that the Committee was working very well and was effectively discharging  
its key responsibilities. He praised the Chair for her strong leadership and 
commitment to finding an appropriate balance between rewarding/
incentivising employees appropriately and meeting shareholders’ 
expectations in terms of targets and rewards. He observed a strong  
working relationship developing between the Committee Chair and the 
newly appointed Chief Talent Officer and noted a comprehensive level of 
independent oversight and independence of mind being exhibited by the 
NEDs on the Committee, supported by the external remuneration consultant. 
More details about the evaluation of the Board and the Committees can be 
found on page 69.
AGM
As noted above, we consulted with a significant number of our shareholders 
on our new Policy and I would like to thank all shareholders who engaged  
in the consultation process. We will be engaging further during the coming 
months with those shareholders who did not feel able to support us. We are 
committed to maintaining an ongoing dialogue with shareholders on  
the issue of executive remuneration and we welcome any feedback you  
may have. 
I hope to receive your support in approving this report at the AGM on 
3 February 2022.
Sharon Baylay
Chair of Remuneration Committee
16 December 2021

86
Hyve Group plc Annual Report and Accounts 2021
Directors’ Remuneration report
Implementation of Remuneration Policy for the year ending 30 September 2022
The table below sets out how the Remuneration Policy will be applied for the year ending 30 September 2022. 
Element
Application for the year ending 30 September 2022
Salary
Both the CEO and the CFOO will receive an increase to their base pay of 3% from 1 October 2021, in line with other 
employees of the Group:
Mark Shashoua – £506,760
John Gulliver – £303,850
Benefits
Benefits for FY22 will be in line with the Remuneration Policy.
Pension
Pension contributions of 10% of salary for both Executive Directors, in line with the wider workforce.
Annual bonus
For FY22, the annual bonus opportunities will be 150% and 120% of salary for Mark Shashoua and John Gulliver, 
respectively.
The weighting on financial performance targets has increased this year from 55% to 80% in a path to more normal  
pre-COVID weightings on financial performance. Financial targets will be based on headline profit before tax and 
operating cash flow. There will also be a financial focus within the strategic measures.
The financial measures will be as follows:
Measure
Weighting
Headline profit before tax
35%
Operating cash flow
25%
Refinancing strategy
20%
The strategic measures will be as follows: 
Measure
Weighting – 
CEO
Weighting - 
CFOO
Refinancing the business and managing our debt position
–
10%
Portfolio management and disposals
10%
–
ESG strategy rollout
5%
–
Strategic people objectives
5%
–
Risk management
–
5%
Strategic operational objectives
–
5%
The targets are considered commercially sensitive and will therefore be disclosed retrospectively.
VCP
In line with the newly approved Remuneration Policy, the Company made awards under the Value Creation Plan (VCP) 
on 26 October 2021, by way of an acquisition of shares in Hyve Holdings Limited. The CEO and CFOO made an upfront 
investment in a new class of ‘growth shares’ issued by Hyve Holdings Limited (which is a 100% subsidiary of the Company) 
which, on vesting, will deliver the VCP value in Hyve Group plc shares.
Awards are subject to:
	 A ‘base hurdle’ of 10% per annum growth (CAGR) in market capitalisation, with a VCP pool of 10% above this level; and
	 An ‘upper hurdle’ of 15% per annum growth (CAGR) in market capitalisation, with a VCP pool of 20% above this level.
The CEO and CFOO have been allocated 35% and 19% of the pool respectively. 
The VCP has a five-year performance period, with early performance testing carried out at years three and four with the 
potential for some vesting at these points:
	 50% of the award will be tested and may vest after three years;
	 50% of the award will be tested allowing for further vesting after four years; and
	 100% of the award will be tested after five years and will vest (any portion that vests early in year three and/or year four 
will be deducted from the total vesting in year five).
Several best practice features are included:
	 All tranches that vest to the Executive Directors will be subject to a two-year holding period (i.e. awards will be released 
in years five, six and seven), to ensure that the Plan supports the long-term stewardship of the business.
	 Reflecting shareholder feedback, the starting base price was set in line with a minimum floor of £1.30 (rather than the 
three-month average to the end of the financial year, which was lower).
	 The number of shares released under the plan is capped at 7% of the share capital at grant, and a cap on the number  
of shares applies for participant awards.
	 A discretionary over-ride allows vesting outcomes to be adjusted where appropriate in the context of financial or non-
financial performance.
	 Comprehensive malus and clawback triggers apply, in line with best practice.

Annual Report and Accounts 2021 Hyve Group plc 
87
Strategic report	
Governance	
Financial statements
Directors’ Remuneration report
Annual Report on Remuneration
In line with the Large and Medium-sized Companies and Groups 
(Accounts and Reports) Regulations 2008 (as amended in 2013), the 
following parts of the Annual Report on Directors’ Remuneration are 
audited: the single total figure of remuneration for each Director, including 
annual bonus and Performance Share Plan (PSP) outcomes for the 
financial year ended 30 September 2021; scheme interests awarded 
during the year; pension entitlements; payments to past Directors and 
payments for loss of office; and Directors’ shareholdings and share 
interests. All other parts of the Directors’ Remuneration Report  
are unaudited.
The Remuneration Committee was chaired by Sharon Baylay who, along 
with Nicholas Backhouse, served throughout the year. Members of the 
Committee are appointed by the Board, on the recommendation of  
the Nomination Committee in consultation with the Chairman of the 
Remuneration Committee, for an initial period of three years, which  
can then be followed by an additional two further three-year periods.  
All of the members of the Committee who served during the year were 
independent Non-Executive Directors. 
Where there is no conflict of interest, the Board Chairman, Chief Executive 
Officer, Chief Financial Officer, the Chief Talent Officer and the Company 
Secretary may be invited to attend the Committee’s meetings to assist  
the Committee in making informed decisions. To maximise effectiveness, 
meetings of the Committee generally take place just prior to a Company 
Board meeting. The Chairman of the Committee reports to the Board,  
as part of a separate agenda item, on the activity of the Committee and 
matters of particular relevance to the Board in the conduct of its work.  
No individual is present when their own remuneration is being discussed. 
The Chairman of the Committee also meets separately with the Board 
Chairman, Chief Executive Officer, the Chief Financial Officer, the 
Chairman of the Audit Committee, the Chief Talent Officer, and the 
Committee’s external advisers.
Advisers
Deloitte were appointed by the Committee in 2020 as Committee 
Remuneration Advisers following a competitive tender process.  
During the 2021 financial year, Deloitte fees for material assistance to  
the Committee were £176,125, with the fees charged on a time spent and 
materials provided basis. Deloitte did not provide any other services to 
Hyve during the financial year.
Deloitte are signatories to the Remuneration Consultants’ Group Code  
of Conduct and any advice provided is governed by that Code. Advisers 
attend Committee meetings as appropriate, and provide advice on 
remuneration policy, best practice and market updates. The Committee 
evaluates the support provided by its advisers annually and is comfortable 
that the individual advisers detailed did not have any connections with the 
Group or individual Directors that may impair their independence.
Terms of Reference
The Remuneration Committee’s Terms of Reference are available on the 
Group’s website (hyve.group) or can be obtained from the Company 
Secretary. The Terms of Reference are reviewed annually and presented 
to the Board for approval. 
The role and responsibilities of the Committee 
The Remuneration Committee meets at least three times a year and on 
other occasions, as required. The Committee has delegated responsibility 
from the Board to set the Remuneration Policy for all Executive Directors 
and the Company Chairman. The objective of such policy shall be to 
ensure that members of the executive management of the Company  
are provided with appropriate incentives to encourage enhanced 
performance and are, in a fair and responsible manner, rewarded for 
their individual contributions to the success of the Company. The Company 
Chairman and the Executive Directors are responsible for setting the 
remuneration of the Non-Executive Directors.
Committee responsibilities include: 
	 Determining and agreeing with the Board the policy for the 
remuneration of the Executive Directors and members of the executive 
management (including pensions);
	 Reviewing the ongoing appropriateness and relevance of the 
Remuneration Policy;
	 Approving the design of, and determining targets for, any performance-
related pay schemes operated by the Company and approving the total 
annual payments made under the schemes;
	 Overseeing any major changes in employee benefits structures 
throughout the Group; 
	 Measuring subsequent performance as a prelude to determining the 
Executive Directors’ and executive management total remuneration on 
behalf of the Board;
	 Determining the structure and quantum of short-term remuneration; 
and
	 Granting awards under long-term incentive plans and options under the 
various Hyve Group share schemes. 

88
Hyve Group plc Annual Report and Accounts 2021
Directors’ Remuneration report
Activities during the financial year
The main issues discussed and/or approved during the financial year 
under review included:
	 Approval of the prior year Directors’ Remuneration report, review of 
shareholder comments and AGM voting on the report;
	 Annual review of the Company Chairman’s and Executive Directors’ 
salaries or fee arrangements and benefits;
	 Review of the Executive Directors’ and executive management 
performance against the targets set under the 2021 Annual Bonus 
Scheme and approval of the corresponding payments;
	 Review of the personal objectives of the Chief Executive Officer 
proposed by the Company Chairman, and of the Chief Finance and 
Operations Officer as proposed by the Chief Executive Officer;
	 Design, shareholder consultation and approval of the new Value 
Creation Plan (VCP), recently approved by shareholders;
	 Review and approval of the Company’s new Directors’ Remuneration 
Policy, recently approved by shareholders;
	 Approval of the vesting level for PSP awards vesting on performance to 
30 September 2021; 
	 Consideration of shareholder views as part of substantial consultation 
on the remuneration approach for FY21/22;
	 Engaging with the Human Resources function on succession planning 
and organisation restructuring; and
	 Review of the performance targets to be applied for the awards to be 
made under the PSP to members of the senior leadership team.
Single figure of remuneration for Directors for the year ended 30 September 2020 (audited information)
The table below sets out a single figure for the total remuneration received by each Director for the year ended 30 September 2021 and the prior year. 
The Remuneration Policy operated as intended in the year. 
1. Base salary/
fees1
2. Benefits2
3.Annual bonus3
4.Long-term 
incentives4
5. Pension
Total 
remuneration
Total fixed 
remuneration
Total variable 
remuneration
2021 
£000
2020 
£000
2021 
£000
2020 
£000
2021 
£000
2020 
£000
2021 
£000
2020 
£000
2021 
£000
2020 
£000
2021 
£000
2020 
£000
2021 
£000
2020 
£000
2021 
£000
2020 
£000
Executive Directors
Mark Shashoua
492
464
1
1
716
–
–
–
49
47
1,258
512
542
512
716
–
John Gulliver5
295
–
1
–
343
-
–
–
30
–
669
–
326
–
343
–
Former Executive Directors
Andrew Beach
-
227
–
1
–
–
–
–
–
29
–
307
–
307
–
–
Non-Executive Directors
Richard Last
179
168
–
–
–
–
–
–
–
–
179
168
179
168
–
–
Sharon Baylay
67
57
–
–
–
–
–
–
–
–
67
57
67
57
–
–
Nicholas Backhouse 
61
55
–
–
–
–
–
–
–
–
61
55
61
55
–
–
Stephen Puckett
61
57
–
–
–
–
–
–
–
–
61
57
61
57
–
–
1.	 See page 91 for further details of Non-Executive Director fees.
2.	 Taxable benefits include private medical insurance contributions. 
3.	 Annual bonus payable for performance over the relevant financial year. Details are set out below on page 89 of the performance targets set and actual performance against them. 
Consistent with the terms of the Remuneration Policy, Executive Directors will not be required to defer a proportion of their annual bonus payment for FY21 in the usual manner but  
will instead be able to use this part of the bonus to fund their investment in the VCP shares. Annual bonus awards are subject to recovery and withholding provisions in line with the 
Company’s Remuneration Policy. 
4.	 There was no vesting of long-term incentive awards in relation to the current Executive Directors for performance periods concluding 30 September 2021.
5.	 John Gulliver was appointed to the Board as Chief Finance and Operations Officer, on 1 October 2020.
Executive Directors’ base salaries (audited information)
The CEO did not receive a base salary increase in the year ended 30 September 2021. As disclosed in last year’s report, the base salary of the CFOO  
was set at £295,000 on his appointment to the Board on 1 October 2020.
The Executive Directors’ salaries which will be paid from 1 October 2021 are set out on page 86.
Pension and other benefits (audited information)
During the year, the Group made pension contributions or payments in lieu of contributions equal to 10% of each Executive Directors’ salary. 
Pension contributions are aligned with those available to the wider workforce.

Annual Report and Accounts 2021 Hyve Group plc 
89
Strategic report	
Governance	
Financial statements
Annual bonus (audited information)
Framework and outcomes for the financial year ended 30 September 2021
For the 2021 financial year, the Executive Directors participated in the Executive Bonus Plan, designed to reinforce delivery of sustainable profit growth,  
net debt management, insurance receipts, cost savings and the achievement of strategic objectives. The weightings for the annual bonus were changed 
for the 2021 financial year to better reflect Hyve’s priorities in the year, with 55% based on financial targets and 45% on strategic targets linked to our key 
objectives of both repositioning the business for the future and taking the right actions during the pandemic. The maximum annual bonus opportunity 
was 150% of salary for Mark Shashoua and 120% for John Gulliver. 
The financial targets set at the start of the year are set out below.
Measure
Weighting
Threshold  
(£m)
Target  
(£m)
Maximum  
(£m)
Achieved  
(£m)
Outcome 
Headline profit before tax
15%
-15.0
5.0
7.0
20.8
15%
Adjusted net debt
15%
135.0
125.0
115.0
79.9
15%
Insurance proceeds
10%
30.0
40.0
50.0
65.0
10%
Cost reductions
15%
6.8
7.8
9.0
13.4
15%
Total
55%
55%
The strategic targets and outcomes for both the CEO and CFOO are set out below:
Measure
Weighting
Objective
Outcome
Achievement
Portfolio 
management
15%
Preparation of non-core assets for sale and 
portfolio management, in particular the  
disposal of Kazakhstan and other Board and 
shareholder approved transactions
Target: sale of Kazakhstan events portfolio;  
Stretch: sale of Kazakhstan events portfolio  
and one other identified non-core asset
Successfully completed disposal of Kazakhstan 
events portfolio in April 2021
Successfully completed disposal of Woodex 
subsequent to the year end.
15%
Omnichannel 
rollout
15%
Successful rollout of facilitated meetings
Target: hold Autumn Fair facilitated meetings; 
Stretch: hold Autumn Fair and have developed 
plans for Bett 2022 and one other
Autumn Fair hosted meeting successfully  
executed, delivering 334 meetings between  
44 buyers and 60 brands board attended.
Plans successfully put in place (teams recruited  
and embedded and products launched) for 
facilitated meetings for Bett and Spring Fair  
during 2022
15%
Executive team
15%
Successful restructure of the Senior Leadership 
team (including SVP Digital Product and  
Group Head of Tech and Data appointments)  
and Finance Teams 
Restructuring complete with all senior roles 
successfully in place by end of FY21
12%
Total
45%
42%
Executive Director overall bonus outcomes 
Based on the above, the formulaic outcome for both the CEO and  
CFOO was 97% as a percentage of maximum. The Committee carefully 
considered the bonus outcomes for this challenging year of recovery,  
led strongly by both Executive Directors. The following factors were taken 
into account:
	 Financial performance exceeded the Board’s expectations at the start 
of the year. This included key financial areas under management’s 
control – maximising cost savings and insurance proceeds and a return 
to headline profitability in a challenging period.
	 The Committee considered the workforce and wider stakeholder 
context. This year Hyve did not benefit from the Coronavirus Job 
Retention Scheme, with voluntary repayment of monies received  
and reintroduced bonuses across the wider workforce. 
	 Strategic achievements – The executive leadership team delivered 
exceptionally against the strategy set at the beginning of this pivotal 
year. In particular, management moved with pace to dispose of non-
core assets (Kazakhstan and Woodex) and to mitigate losses and cash 
flow requirements in respect of these assets. Facilitated meetings was 
another area of ‘stand-out’ performance. The Autumn Fair was the 
first in-person event following the outbreak of COVID-19, and saw the 
successful rollout of facilitated meetings. Implementation plans are 
squarely on track for further rollout in 2022. 

90
Hyve Group plc Annual Report and Accounts 2021
The Committee had consulted with key shareholders during 2020 about 
the structure of the annual bonus for the 2021 financial year and the 
importance of ensuring that it was motivational and aligned with the  
key levers where management could maximise value for shareholders. 
The Committee considered that management had outperformed  
against expectations, and were comfortable that the bonus outcome  
was appropriate. 
Mark Shashoua and John Gulliver’s final bonus payments for the year 
ended 30 September 2021 were £715,860 and £343,380 respectively.  
As set out in the approved Policy, Executive Directors will not be required  
to defer a proportion of their annual bonus payment for FY21 in the usual 
manner but will instead be able to use this part of the bonus to fund their 
investment in the VCP shares.
Long-term incentive (audited information)
Mark Shashoua and John Gulliver were recipients of the PSP awards in 
March 2019 which had a performance period ending on 30 September 
2021. Awards were subject to headline earnings per share, TSR and ROCE 
performance targets.
Headline diluted EPS of 7.3p achieved for the financial year ended  
30 September 2021 was below the threshold target of 7.8p required for  
any portion of the EPS element of the award to vest. With regards to the 
relative TSR and ROCE elements, Hyve Group’s TSR over the performance 
period was below the median of the comparator group and ROCE was 
below the threshold target, meaning that no portion of the award vested. 
Awards to all participants will therefore lapse in full.
Scheme interests awarded during the year (audited 
information)
Under the PSP, Mark Shashoua and John Gulliver received awards of 100% 
of salary and 80% of salary respectively during the financial year ended  
30 September 2021.
As set out in last year’s report, the vesting of the awards will be assessed 
against absolute share price/TSR targets, given the significant challenges 
with setting three-year EPS growth, ROCE or relative TSR targets at the 
time. The targets and corresponding vesting levels are set out in the table 
below. In addition, an underpin test based on progress in development  
of the Group’s digital strategy as well as financial resilience will apply.  
To mitigate against the potential for windfall gains, the value at vesting  
will be capped such that participants cannot receive any value from share 
price growth above a £2.50 share price.
Share price
Percentage of 
award vesting
Strategic and financial underpin condition
£1.90
100%
Vesting of awards will be subject to the Committee being satisfied that over the performance period: 
	 There has been measurable progress in Hyve’s digital and omnichannel strategy.
	 Strategic actions have been taken to seek to maximise the preservation of value within the Group.
	 Share price performance is underpinned by the Group’s financial resilience including cash flow and adjusted net debt.
£1.40
80%
£1.25
50%
£1.10
20%
The Committee also retains discretion to adjust the formula-based vesting outcome having had regard to wider overall Company performance.
To the extent that the awards vest, they will be subject to a two-year holding period. Vested awards will be subject to clawback for the later of one year 
following the date of vesting or completion of the next audit of the Group’s accounts in the event of a fraud or material misstatement of results being 
identified in relation to the years in which the PSP is earned.
Details of awards granted on 4 December 2020 are set out below:
Executive Director
Basis of award
Face value1
Shares over 
which awards 
granted2
Threshold 
vesting  
(% of award)
Performance period
Performance measure
Mark Shashoua
100% of  
base salary
£492,000
461,668
20%
1 October 2020 to  
30 September 2023, inclusive
100% share price/TSR with 
performance underpin
John Gulliver
80% of  
base salary
£236,000
221,450
20%
1 October 2020 to  
30 September 2023, inclusive
100% share price/TSR with 
performance underpin
1	 Calculated using the three-day average share price over the three days immediately preceding the date of grant of £1.0657.
2	 Awards granted as nominal cost options with an exercise price of 10p per share. 
Directors’ Remuneration report

Annual Report and Accounts 2021 Hyve Group plc 
91
Strategic report	
Governance	
Financial statements
Chairman and Non-Executive Director fees (not subject 
to audit)
Fees for the Chairman and other Non-Executive Directors are set taking 
into consideration the responsibilities of the roles and their participation  
in the various Committees of the Company. Non-Executive Directors are 
not eligible to participate in annual bonus, LTIP and retirement benefit 
arrangements.
The appropriateness of fees is reviewed on an annual basis. Fees have not 
increased in the year.
The fees for Non-Executive Directors for the year ended 30 September 
2021 are as follows:
Role
FY21 fee
Chairman
£178,500
Non-Executive Directors Base Fee
£50,725
Senior Independent Director additional fee
£7,500
Committee Chair additional fee
£10,000
Payments for loss of office (audited information)
There have been no payments for loss of office in the year.
Relative importance of spend on pay (not subject to audit)
The graph below shows the Group’s total employee pay and distributions 
to shareholders for the financial years ended 30 September 2020 and  
30 September 2021, and the percentage change.
Total employee pay
Dividend
£120m
£80m
£100m
£60m
£40m
£20m
£0m
-7.2%
-44.4%
2020
2021
Chief Executive Officer pay ratio (not subject to audit) 
The table below compares the Chief Executive Officer’s single figure of 
total remuneration for the year to the equivalent remuneration of the 
upper quartile, median and lower quartile UK employees. 
Year
Method
25th percentile 
pay ratio
Median pay 
ratio
75th percentile 
pay ratio
2021
Option C
34:1
25:1
17:1
2020
Option C
17:1
14:1
7:1
To aid year-on-year comparison, the Group has chosen to use Option C  
as this option enabled the use of readily available data that was current  
to Hyve’s year end. The three representative individuals chosen were 
selected based on their gross pay in September 2021.
The salary and total remuneration received during 2021 by the employees 
used in the above analysis are set out below. 
25th percentile 
pay ratio
Median pay 
ratio
75th percentile 
pay ratio
Salary 2021
£32,000
£45,000
£64,095
Total remuneration 2021
£37,952
£50,847
£75,485
Salary 2020
£29,130
£29,941
£64,600
Total remuneration 2020
£30,441
£36,294
£70,748
Notes on the calculation:
1	 The CEO’s single figure of remuneration shown on page 88 was used in the calculation.
2	 The figures for both the CEO and the employee at the 25th percentile include annual 
bonus payments in respect of the year ended 30 September 2021.
3	 The total remuneration for the three individuals shown above was calculated on the 
same basis, save for the exclusion of benefits for practical purposes. This is not 
considered to materially impact the results.
4	 As detailed earlier in the report, no long-term incentives vested. The individuals 
identified at the median and 75th percentile received sales commission in the year  
and this is included in the calculation.
5	 To ensure that the individuals identified at the three quartiles are representative of the 
UK workforce, the total pay and benefits for a small number of employees centred 
around each quartile were also considered to confirm there were no anomalies.  
The individuals identified were deemed appropriately representative.
Our average workforce remuneration has increased this year reflecting,  
in comparison with 2020, that annual bonuses have been paid to our staff. 
The upwards trend in the CEO pay ratio reflects the very significant 
decrease in Executive Director pay in 2020 arising as a result of salary  
cuts and no incentive payouts for Executive Directors. This had a more 
significant impact on the pay of Executive Directors, reflecting Hyve’s 
approach of increasing the portion of the package that is at risk for more 
senior individuals.
On this basis, the pay ratio demonstrates consistency with the pay,  
reward and progression policies for the Company’s UK employees  
taken as a whole. 

92
Hyve Group plc Annual Report and Accounts 2021
Directors’ Remuneration report
Performance graph (not subject to audit)
The chart below compares the value of £100 invested in Hyve Group plc shares, including reinvested dividends, on 30 September 2011 compared with  
the equivalent investment in the FTSE 250 Index and FTSE Small Cap Index, over the last 10 financial years. The FTSE 250 and FTSE Small Cap Index have 
been chosen as the Company has been a constituent of both indices during the period since 2008. The table below shows the single figure for the CEO 
over the same period.
FTSE Small Cap
FTSE 250
Hyve Group PLC
Source: Datastream (Thomson Reuters)
Total shareholder return
£400
£300
£200
£150
£100
£50
£0
£350
£250
30/09/2011
30/09/2012
30/09/2013
30/09/2014
30/09/2015
30/09/2016
30/09/2017
30/09/2018
30/09/2019
30/09/2020
30/09/2021
Financial year ended 30 September
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
Russell Taylor */Mark Shashoua #
*
*
*
*
* #
#
#
#
#
#
CEO single figure of remuneration (£000)
1,558
1,951
1,050
567
618
1,035
1,191
823
512
1,258
Annual bonus awarded
% of maximum opportunity
80%
94%
68%
16%
27%
79.9%
97.8%
41.7%
0%
97%
£ amount (£000)
332
402
298
72
122
539
680
298
0
7
PSP vesting
% of maximum opportunity
100%
100%
70%
0%
0%
0%
0%
0%
0%
0%
£ amount (£000)
774
1,080
277
0
0
0
0
0
0
0
Change in Directors’ remuneration and for employees as a whole over FY2021 (not subject to audit)
The CEO and other Directors have service agreements with Hyve Group plc, the parent company. The parent company has no other employees.
The table below shows the change in the Directors’ annual cash, defined as salary, taxable benefits and annual bonus, compared with the average 
employee for 2020 to 2021.
Year-on-year change in pay for Directors compared with the global average employee
Executive Directors
Non-Executive Directors
Average employee
Mark Shashoua
John Gulliver
 Richard Last
Stephen Puckett
Sharon Baylay
Nicholas Backhouse
2021
2020
2019
2021
2020
2019
2021
2020
2019
2021
2020
2019
2021
2020
2019
2021
2020
2019
2021
2020
2019
Base 
salary/
fees1
6%
-3%
3%
100%
–
–
7%
-3%
62%
7%
-7%
13%
18%
0%
6%
11%
175% 100%
4%
-12%
28%
Benefits
–
1%
–
100%
–
–
–
–
–
–
–
–
–
–
–
–
–
–
-13%
30%
-8%
Bonus
100% 100% -56%
 100%
–
–
–
–
–
–
–
–
–
–
–
–
–
–
100% -85%
52%
1 	 The change in salary for Executive and Non-Executive Directors reflects the adjustment to full pay and fees following the temporary reduction taken as a direct result of the COVID-19 
pandemic during FY20. There were no increases to fees or base pay.
2 	 The change in salary and taxable benefits for other employees reflects a combination of a change in the size and geographical footprint of the Company (more UK employees and 
fewer in Russia) and the impact of foreign exchange movement. 

Annual Report and Accounts 2021 Hyve Group plc 
93
Strategic report	
Governance	
Financial statements
Payments to past directors
As detailed in last year’s report, Andrew Beach ceased to be an  
Executive Director of the Company on 30 September 2020. No further 
payments for loss of office were made beyond those disclosed in the  
2020 Annual Report.
In line with the rules of the relevant plans and the Company’s 
Remuneration Policy, the Committee exercised its discretion to allow 
Andrew Beach’s unvested PSP share awards over 98,063 and 9,725 shares 
granted in 2019 and 2020 respectively to vest at the end of their respective 
performance periods subject to applicable performance conditions  
being satisfied, and subject to time pro rate to reflect Andrew Beach’s 
actual service during the applicable performance period. Andrew Beach 
also retains 31,696 and 8,225 outstanding shares awarded through the 
Deferred Bonus Share Plan in respect of the years ended 30 September 
2018 and 30 September 2019. 12,963 shares awarded through the Deferred 
Bonus Share Plan in respect of the year ended 30 September 2017 vested 
during the year ended 30 September 2021.  
Dilution limits (not subject to audit)
The Group has at all times complied with the dilution limits set out in the 
rules of its share plans (principally a limit of 10% in 10 years), including the 
newly approved VCP. The Company is currently well within these dilution 
limits. Shares to satisfy awards granted under the PSP which are normally 
purchased in the market do not count towards the dilution limits.
Directors’ shareholding guidelines and share scheme 
interests (audited information) 
During the year, the Executive Directors were required to retain shares  
of a value equal to 25% of the gain made after tax, on the vesting of 
awards under the Plans, until they have built up their minimum 
shareholding of at least 200% of annual base salary. Under the new  
Policy, on leaving employment, Executive Directors will be expected to 
maintain the lower of 100% of their minimum shareholding requirement  
or their actual shareholding at the time of departure for 12 months from 
their termination date.
The table below shows the Directors’ interests in shares owned outright 
and/or vested, and the extent to which the Group’s shareholding 
guidelines are met. Mark Shashoua, John Gulliver and Richard Last 
participated in the recent placing exercise on 18 November 2021,  
resulting in their shareholdings increasing to 670,825, 205,163 and  
62,848 respectively. 
Number  
of unvested 
shares subject 
to Performance
conditions1
Number  
of shares  
held under the 
Deferred Bonus
Share Plan2
Number  
of shares  
held as at  
30 September
20213
Number  
of shares  
held as at  
30 September 
2020
Shareholding 
guideline  
(as % of  
salary/fees)
Guideline met4
Mark Shashoua
1,167,682
85,215
637,594
609,277
200%
Yes4 75%
John Gulliver
390,231
–
59,735
52,000
200%
No4 12%
Richard Last
–
–
195,000
195,000
n/a
n/a
Nicholas Backhouse
–
–
16,250
16,250
n/a
n/a
Sharon Baylay
–
–
9,205
9,205
n/a
n/a
Stephen Puckett
–
–
8,937
8,937
n/a
n/a
1	 PSP awards are granted as nominal cost options.
2	 Deferred Bonus share awards in respect of the years ended 30 September 2018 and 2019 for Mark Shashoua. 28,318 shares in respect of the award for the year ended 30 September 
2017 vested during the year.
3	 Current shareholding includes net shares owned outright and/or vested and shares held by family interests. On 28 May 2020,the Company undertook a share consolidation under which 
shareholders received consolidated ordinary shares in the ratio of one consolidated ordinary share in substitution for every 10 existing ordinary shares. Each Director took up in full his or 
her rights available under the rights issue which completed on 12 June 2020.
4 	 Mark Shashoua had invested a significant amount in the Company prior to the pandemic’s impact on the share price and the share consolidation and latest rights issue and exceeded 
the shareholding guideline at that time. Consequently, in the Committee’s opinion he is considered to continue to meet the shareholding guidelines.
5	 John Gulliver was newly appointed to the Board on 1 October 2020 and as a result is permitted to build up his shareholding requirement over time.

94
Hyve Group plc Annual Report and Accounts 2021
Directors’ Remuneration report
Directors’ interests in Performance Share Plans (audited information)
Details of outstanding PSP awards are as follows. The performance targets are summarised below the table:
Director Scheme
1 Oct 2020
Granted 
during  
the year
Option 
price  
(£)
Exercised 
during  
the year
Lapsed
Market 
price at 
exercise 
date  
(£)
30 Sep 
2021
Date of  
grant
Share 
price on 
date of 
grant  
(p)
Exercisable 
from
Exercisable  
to
Gain on 
exercise 
£000
Mark Shashoua
2014 Employees’  
Performance Share Plan
73,049
–
0.01
–
(73,049)
–
–
04/12/2017
£6.34 04/12/2020 04/12/2027
–
2014 Employees’  
Performance Share Plan
624,912
–
0.01
–
–
–
624,912 14/03/2019
£3.82 14/03/2022 14/03/2029
–
2014 Employees’  
Performance Share Plan
81,102
–
0.01
–
–
–
81,102 23/01/2020
£6.07 23/01/2023 23/01/2030
2014 Employees’  
Performance Share Plan
– 461,668
0.10
–
–
–
461,668 04/12/2020
£1.24 04/12/2023 04/12/2030
Total
779,063 461,668
-
(73,049)
- 1,167,682
John Gulliver
2014 Employees’  
Performance Share Plan
134,824
–
0.01
–
–
–
134,824 14/03/2019
£3.82 14/03/2022 14/03/2029
–
2014 Employees’  
Performance Share Plan
33,957
–
0.01
–
–
–
33,957 23/01/2020
£6.07 23/01/2023 23/01/2030
–
2014 Employees’  
Performance Share Plan
–
221,450
0.10
–
–
–
221,450 04/12/2020
£1.24 04/12/2023 04/12/2030
–
Total
168,781
221,450
–
–
–
–
390,231
 
1	 The performance conditions applying to the award granted on 4 December 2020 are detailed on page 90.
2	 The performance conditions applying to the awards granted in prior years are set out in the Directors’ Remuneration Report for the respective year.
3	 The performance conditions for the award granted on 4 December 2018 were tested after the year end. As set out on page 90 above, the threshold performance targets were not met 
and, as a result, this award lapsed in full.
For all the awards, both the number of shares included in the above tables and the share price at grant have been adjusted following the share 
consolidation and 2020 rights issue using the standard TERP adjustment to maintain the value of the award, on a theoretical basis, through the 2020  
rights issue. The awards granted in 2017 had previously been adjusted in a similar manner for the 2018 rights issue. The TERP formula is as approved  
by HMRC and applied to both executive and all-employee share awards.
Service contracts (not subject to audit)
In line with Provision 18 of the 2018 UK Corporate Governance Code, all Directors are subject to re‑election annually at the Company’s AGM.  
The Chairman has a six-month notice period and the Non‑Executive Directors have a one-month notice period. Each Non‑Executive Director is  
engaged on the basis of a letter of appointment, which are available to view at the Group’s registered office and at the AGM.
The effective dates of their letters of appointment are as follows:
Director
Date of letter  
of appointment
Notice period
Richard Last
12 February 2018
6 months
Stephen Puckett
16 May 2013
1 month
Sharon Baylay
24 March 2014
1 month
Nicholas Backhouse 
1 May 2019 
1 month
Executive Director service contracts have no fixed term and have a notice period of up to 12 months from either the Executive Director or the Group.  
The Executive Director service contracts are available to view at the Group’s registered office and at the AGM. The dates of the Executive Director service 
contracts and the relevant notice period are as follows:
Director
Effective date  
of contract
Notice period
Mark Shashoua
1 September 2016
12 months
John Gulliver
1 October 2020
6 months

Annual Report and Accounts 2021 Hyve Group plc 
95
Strategic report	
Governance	
Financial statements
Statement of shareholder voting at the AGM (not subject to audit)
The following table shows the voting outcome of the latest Directors’ Remuneration Policy and Annual Report on Remuneration resolutions presented to 
shareholders: 
Resolution
Votes for
Votes for  
(%)
Votes against
Votes against 
(%)
Votes withheld 
(abstentions)
Annual Remuneration Report (2021 AGM)
154,382,709
93.5%
10,740,825
6.5%
1,919,050
Directors’ Remuneration Policy (2021 GM)
156,407,562
75.2%
51,565,240
24.8%
37,382
The Remuneration Policy was presented to shareholders following a significant level of shareholder engagement, with c.60% of our shareholder base. 
During shareholder consultation with our largest shareholders there was strong support for the overall rationale and approach. However, the Committee 
also recognised that, given our diverse shareholder base, together with the nature of the proposals, a significant number of shareholders did not feel  
able to support our approach to remuneration. The Committee will be engaging with shareholders who were unsupportive to further understand their 
concerns and perspective. As the General Meeting was held in October, this process of engagement is still in progress, and details of the outcome of this 
will be disclosed in next year’s Directors’ Remuneration report. 
UK Corporate Governance Code: Provision 40 (not subject to audit)
The Committee considers that the current Remuneration Policy and its implementation during the year appropriately addresses the following principles, 
as set out in the UK Corporate Governance Code. 
Principle
How the Committee has addressed this
Clarity
In line with our commitment to transparency and engagement with shareholders on executive remuneration, the 
Remuneration Committee Chair has engaged extensively with our shareholders throughout the year, particularly with regard 
to the VCP. Details are provided on page 99.
Simplicity
In determining the remuneration framework, the Committee was mindful of avoiding complexity and ensuring that 
arrangements are easy to understand for stakeholders. Our remuneration arrangements are simple in nature and well 
understood by participants and shareholders.
The new VCP encourages a simple focus on long-term shareholder value creation.
Risk
The Committee believes that the structure of remuneration arrangements does not encourage inappropriate risk taking. 
The remuneration framework has a number of features which align remuneration outcomes with risk, including the deferral  
of bonus into shares, the holding period on PSP and VCP awards, and personal shareholding requirements. These features 
ensure that Executive Directors are incentivised to deliver the Group’s strategic ambitions within the Group’s risk appetite.
Malus and clawback provisions apply to the annual bonus and VCP as well as any in-flight PSP awards.
Predictability
The Remuneration Policy contains illustrations of threshold, target and maximum opportunity under the annual bonus and 
VCP. Actual outcomes are dependent on performance achieved against predetermined targets.
For the 2021 PSP, the value at vesting will be capped such that participants cannot receive any share price growth above a 
£2.50 share price.
For the new VCP, the starting point at which the market cap hurdle begins to calculate value creation is set at £1.30 which is 
c.£0.22 above the actual share price on the date of award. In addition, there is a cap on the number of shares that can be 
delivered under the VCP.
Proportionality
The Remuneration Policy is designed such that Executive Directors are not rewarded for poor performance. Performance 
conditions attached to the annual bonus and VCP require a minimum level of performance to be achieved before any payout 
is achieved. 
The Committee has discretion to adjust both annual bonus and VCP outcomes when they are not considered to appropriately 
reflect the underlying performance of the individual or the Group. 
The Committee is mindful of alignment wth the workforce when making decisions about executive pay, and periodically 
receives reports on the employees’ views on the Company’s remuneration structure. 
Alignment with culture
The performance measures that are used for the annual bonus are closely aligned with the Company’s purpose, values  
and strategy. For 2022, the annual bonus framework has been aligned with the short-term strategic goals of the Company.  
The VCP focuses participants on Hyve’s ambitious growth strategy and long-term value creation for shareholders.

96
Hyve Group plc Annual Report and Accounts 2021
Directors’ Remuneration report
Remuneration Policy 
The 2021 Directors’ Remuneration Policy (the Policy) was approved at  
the 25 October 2021 General Meeting and took effect from that date.  
The Remuneration Policy applies to payments made after that date.
The letters from the Chairman and Chair of the Remuneration Committee 
in the October 2021 Notice of General meeting, set out the rationale and 
decision making process for the proposal of the new Policy fundamentally 
continues our existing policy principles, which are to ensure that the 
compensation offered is competitive, aligns Executive Directors’ interests 
with those of the shareholders, and attracts, retains and motivates 
Executive Directors with the ability and experience to deliver the Group’s 
strategy and grow the business. The link between pay and performance 
under the new Policy is intended to be simple and easy to understand.
The key changes under the Policy relate to the introduction of the Value 
Creation Plan (VCP). 
The VCP is simple in concept, as it allows management to share in a 
portion of the value created for shareholders above a specified hurdle 
growth rate. Following the grant of VCP awards, it is intended that no 
further awards will be made to the current Executive Directors under  
the Performance Share Plan structure during the life of this Policy.
The other key change is that the Policy has been amended to introduce a 
post-employment shareholding policy, to reflect the 2018 UK Corporate 
Governance Code.
Process for developing the Policy
The Policy was developed over the course of 2021. In line with the 
commitment made in last year’s Directors’ Remuneration Report, the 
Committee gave extensive consideration to the appropriate long-term 
incentive framework to cover the next three-year period, placing a 
particular focus on alignment with the new strategy and Hyve’s bold 
ambitions for growth and value creation for our shareholders. This 
included a detailed review of alternative designs seen in the market and 
consideration of how each of these would align with Hyve’s business and 
strategic objectives. Input was received from the Chairman, management 
and the independent advisers to the Committee, while ensuring that 
conflicts of interest were suitably mitigated. As highlighted during the 
Policy review, the Chair of the Remuneration Committee engaged in 
extensive consultation with our largest shareholders, and changes were 
made to the proposals at multiple points during the design process as a 
direct response to shareholder feedback. 
Directors’ Remuneration Policy table
The following table summarises the key features of each element of the 
Policy, their purpose and link to strategy. 
Full details of the application of the Policy for FY22 are disclosed on 
page 86.
This table also applies to any other individual who is required to be treated 
as an Executive Director under the applicable regulations.
Element
Purpose and link to strategy
Operation
Opportunity
Performance metrics
Base salary
Set at competitive levels 
in the markets in which 
the Group operates, 
to attract and retain 
executives capable  
of delivering the  
Group strategy.
Typically reviewed annually 
with changes normally 
effective from 1 October  
of each year.
Salaries will be set by the 
Committee, considering: 
	 Scope of the role and the 
markets in which the  
Group operates;
	 Performance and 
experience of the individual;
	 Pay levels at organisations 
of a similar size and  
complexity; and
	 Pay and conditions 
elsewhere in the Group.
There is no overall maximum 
opportunity or increase. 
Salaries may be increased each  
year (in percentage of salary terms)  
in line with increases granted to the 
wider workforce. 
Increases beyond those granted to 
the wider workforce (in percentage 
of salary terms) may be awarded in 
certain circumstances, including but not 
limited to where there is a change in 
responsibility, experience or a significant 
increase in the scale of the role and/or 
size, value or complexity of the Group.
The Committee retains the flexibility to 
set the salary of a new hire at a discount 
to the market level initially, and to 
implement a series of planned increases 
in subsequent years, to bring the salary 
to the desired positioning, subject to the 
individual’s performance. 
Not applicable, though 
individual performance 
will be considered when 
reviewing base salary levels.

Annual Report and Accounts 2021 Hyve Group plc 
97
Strategic report	
Governance	
Financial statements
Element
Purpose and link to strategy
Operation
Opportunity
Performance metrics
Benefits
Designed to be 
competitive in the 
market in which the 
individual is employed 
and to support the 
wellbeing of employees.
Benefits include life insurance, 
private medical insurance and 
income protection insurance. 
Where appropriate, other 
benefits may be offered, 
including, but not limited 
to, allowances for car, 
accommodation, relocation, 
other expatriate benefits 
(including tax thereon) and 
participation in all-employee 
share schemes (in accordance 
with limits set by HMRC and/
or the parameters of any other 
applicable legislation).
Benefits vary by role and 
individual circumstance 
and eligibility is reviewed 
periodically. 
There is no prescribed maximum.  
The value of benefits may vary  
from year to year depending on  
the cost to the Company from  
third-party providers.
Not applicable.
Retirement  
benefits
To provide cost-effective 
retirement benefits as  
part of a competitive 
package, to aid attraction 
and retention of high-
calibre executives.
Participation in defined 
contribution plan or cash  
in lieu.
The current level of Group contribution  
is 10% of base salary, which is in line  
with the UK workforce rate. 
The maximum percentage may not 
exceed the workforce rate. The Committee 
has discretion to consider the relevant 
workforce rate, including consideration  
of the relevant global jurisdiction.
Not applicable.

98
Hyve Group plc Annual Report and Accounts 2021
Element
Purpose and link to strategy
Operation
Opportunity
Performance metrics
Annual 
performance  
bonus
Designed to reinforce 
individual performance 
and incentivise year-
on-year delivery of 
sustainable financial 
performance and 
strategic objectives.
Awards are based on 
performance measured over 
the financial year.
Executives are normally 
required to defer one-third  
of any bonus paid into shares 
for three years, with the 
balance paid in cash. Deferred 
shares typically vest subject  
to continued employment.
Under the VCP structure 
management will make a 
significant upfront investment 
in the growth shares. For FY22 
only, participants will be able 
to fund this investment from 
the element of the FY21 bonus 
which is normally deferred into 
Hyve plc shares.
Dividend equivalent payments 
may be made on deferred 
shares at the time of vesting 
and may assume the 
reinvestment of dividends.
Payments made under the 
annual bonus are subject to 
recovery and withholding 
provisions. Further detail is 
provided in the notes below. 
Maximum potential opportunity of  
up to 150% base salary.
For the current Executive Directors, 
maximum bonus opportunity  
levels are:
	 150% of salary (CEO); and
	 120% of salary (CFOO).
Bonus will be predominantly 
based on a range of 
financial targets (for 
example, revenue growth, 
cash conversion and 
profit). For a minority of 
the bonus, targets may 
relate to the Group’s other 
operational and strategic 
priorities (which may include 
individual targets).
The Committee sets the 
weightings of the respective 
metrics on an annual basis.
Performance is measured 
over the financial year.
For financial targets, and 
where practicable strategic 
targets, bonus starts to 
accrue once the threshold 
target is met, rising on a 
graduated scale to 100%  
for out-performance.  
The payment for threshold 
performance may be 
adjusted to reflect the  
nature of the target set. 
The Committee has 
discretion to adjust formulaic 
outcomes, if it believes 
it better reflects overall 
Company or individual 
performance (either 
financial or non-financial) 
in the year. While this can 
be both upwards and 
downwards (including to 
zero), the bonus may not 
exceed the maximum levels 
detailed in the Policy table.
Directors’ Remuneration report

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Element
Purpose and link to strategy
Operation
Opportunity
Performance metrics
Value Creation 
Plan
To attract, retain and 
incentivise Executive 
Directors. This is a  
new plan designed to 
align the interests of 
Executive Directors  
and shareholders,  
by incentivising the 
delivery of substantial 
and sustained 
shareholder return  
over the long term.
Grant of one-off awards  
to cover a five-year 
performance period.
The award gives Executive 
Directors the opportunity  
to share in the total value 
created for shareholders 
above a two-tier hurdle 
measured at years three,  
four and five. 
The hurdle levels are:
	 10% growth per annum:  
10% VCP pool; and
	 15% growth per annum:  
20% VCP pool.
Executive Directors may 
choose to receive their 
share awards by acquiring 
subsidiary growth shares at 
the time that they are invited 
to join the VCP.
50% of cumulative VCP value 
will vest in year three and year 
four (less anything paid in year 
three), with 100% of cumulative 
VCP value vesting following 
year five (less anything paid  
in years three and four). 
Any VCP value will be 
delivered in Company shares 
that will be subject to a  
two-year holding period. 
If the minimum growth hurdle 
of 10% per annum has not 
been achieved in years three 
or four, no value will be paid 
at that time, but value may be 
delivered in year five provided 
the hurdle has been met. 
No dividends or dividend 
equivalents will be paid prior 
to vesting, but adjustments 
may be made in the event of 
a special dividend or similar 
capital return. 
The maximum number of Company 
shares that may be delivered under  
the VCP is subject to a limit of 7% of  
the issued share capital on the date  
of the Plan’s adoption. 
For the Executive Directors, the 
following maximum VCP value  
limits apply:
	 CEO: 35% of the VCP pool; and
	 Other current Executive Directors:  
19% of VCP pool.
For the Executive Directors, the 
maximum number of shares which  
may vest under the VCP is as follows:
	 CEO: 6,495,638 shares; and
	 Other current Executive Directors: 
3,526,203 shares.
In the event of a new Executive  
Director hire, the level of VCP value  
that may be delivered will be 
considered at that time but will in  
no event exceed the maximum limit  
in respect of the CEO.
It is not intended that any further long-
term incentive awards outside of the 
VCP will be made to existing Executive 
Directors under this Policy.
Minimum growth hurdle 
of 10% per annum. Upper 
growth hurdle of 15%  
per annum.
The starting share price  
for the beginning of the  
VCP performance period  
will be the higher of the  
three-month average  
up to 30 September 2021  
and £1.30.
The share price used on 
each vesting date in years 
three, four and five will 
normally be based on a 
three-month average to  
the end of the relevant 
financial year.
The Remuneration 
Committee may reduce 
the level of value 
delivered under the VCP 
if it determines that the 
formulaic vesting level would 
not reflect the underlying 
financial or non-financial 
performance of the 
Company or the participant 
or such other factors as it 
may consider appropriate.

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Element
Purpose and link to strategy
Operation
Opportunity
Performance metrics
Performance 
Share Plan
To ensure that the 
Executive Directors’ 
interests are aligned 
with those of 
shareholders through 
providing share-based 
awards linked to 
sustained improvements 
in long-term targeted 
performance metrics.
Following shareholder 
approval of the VCP and 
awards subsequently made 
under this Plan to existing 
Executive Directors, no further 
PSP awards will be made to 
existing Executive Directors 
over the life of the Policy. 
PSP awards granted under a 
previous remuneration policy 
will continue to operate under 
the terms of that policy and 
relevant plan rules.
As set out in our previous  
remuneration policy.
As set out in our previous 
remuneration policy.
Non‑Executive 
Directors’ fees
To reflect the time 
commitment in 
preparing for and 
attending meetings, 
the duties and 
responsibilities of 
the role, and the 
contribution expected 
from the Non-Executive 
Directors.
Annual fee for Non-Executive 
Chairman.
Annual base fee for  
Non-Executive Directors.
Additional fees are paid to  
the Senior Independent 
Director and Chair of the 
Audit, Remuneration, Risk and 
ESG Committees to reflect 
additional responsibilities.
Additional fees may be 
payable for other additional 
responsibilities.
Fees are reviewed annually, 
taking into account:
	 Time commitment;
	 Responsibilities; and
	 Fees paid by comparable 
companies.
All Non-Executive Directors 
are reimbursed for travel  
and expenses reasonably 
incurred in performing their 
duties such that they are no 
worse off on a post-tax basis.
There is no prescribed maximum.
Non-Executive Director fee increases 
are applied in line with the outcome  
of periodic reviews and considering 
wider factors – for example, inflation.
Not applicable.
Directors’ Remuneration report

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Notes to the Remuneration Policy table
Performance measure selection and approach to target setting
Performance targets are set at such a level as to be stretching and achievable, with regard to the particular strategic priorities and economic 
environment.
The following sets out the performance measures for annual bonus and Value Creation Plan awards in FY22, as well as the business performance and  
the behaviours that they drive:
Component
Performance measure
Link to strategy
Annual bonus
A mixture of financial and strategic measures determined 
each year by the Committee. 
Set in line with the Group’s KPIs and key financial and  
strategic priorities for the Company. The use of financial 
metrics (which could include revenue, profitability and/or cash) 
ensures executives are focused on maintaining the ongoing 
financial health of the business. Strategic objectives may  
be included where appropriate to ensure delivery of key 
business milestones.
Value Creation Plan
Market capitalisation growth.
Provides alignment with shareholders on the achievement  
of the Group’s long-term growth ambition. Management  
will only succeed in significantly increasing the share price if 
strong financial performance and key strategic milestones  
are delivered.
The Committee may vary or rebalance the weighting of the performance 
metrics for future incentive awards to ensure that they remain aligned  
with the Company’s strategic objectives. The Committee may also adjust 
the targets for awards or the calculation of performance measures and 
vesting outcomes for events not foreseen at the time the targets were set 
(e.g. material M&A activity) to ensure that they remain a fair reflection of 
performance over the relevant period. When making such judgements,  
the Committee may consider all such factors deemed relevant.
Clawback, malus and discretion
Clawback is the recovery of payments made under the annual bonus  
or vested deferred bonus, PSP and VCP awards. The Committee may 
decide to apply clawback for up to one year from the payment of bonus 
awards (or the completion of the next audit of Group accounts, if later), 
and up to two years from the vesting of PSP awards. For the VCP awards, 
clawback may apply up to the end of the holding period for each tranche 
of the award. 
Clawback may apply to all or part of a participant’s payment or award 
and may be invoked, among other means, by reducing outstanding 
awards or requiring the return of the net value of vested awards to  
the Group.
Malus is the adjustment of unpaid annual bonus, unvested deferred bonus 
awards, unvested PSP awards or unvested VCP shares. The Committee 
may apply malus to reduce an award or determine that it will not vest or 
that it will only vest in part. 
In respect of the VCP, malus and clawback may be invoked by the 
Committee in the event of the following circumstances:
	 A material misstatement of results;
	 Error in assessing the VCP Pool and/or the Performance Condition;
	 Material failure of risk management, fraud or material financial  
irregularity; 
	 Serious reputational damage; 
	 Serious misconduct or material error on the part of the participant; 
	 Material corporate failure; or
	 Any other circumstances which the Directors, in their discretion, consider 
to be similar in their nature or effect to those set out above. 
In respect of all other incentive plans, malus and clawback may be invoked 
by the Committee in the event of a fraud or material misstatement of 
results being identified in relation to the year in which the bonus or 
incentive was earned.
Discretion can be exercised by the Committee, in line with the 2018 UK 
Corporate Governance Code, to adjust incentive outcomes to ensure  
that they remain reflective of underlying financial and non-financial 
performance of participants or the Group or where the formulaic outcome 
is not appropriate in the context of circumstances that were unexpected or 
unforeseen when the targets were set. 
Subject to shareholder approval of the VCP, the Committee will have the 
ability to reduce the level of value delivered under the VCP in the event  
that business performance is not deemed to be aligned to the outcome of  
the VCP. The Committee may use its discretion to reduce the VCP vesting 
level if it considers that this does not reflect the underlying financial or 
non-financial performance of the Group or the participant over the 
performance period, if the vesting level is inappropriate in the context of 
circumstances that were unexpected or unforeseen at the grant date,  
or there exists any other reason why an adjustment is appropriate. 

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Directors’ Remuneration report
Detailed provisions 
All share awards are subject to the terms of the relevant plan rules, and, 
where relevant, articles of Articles of Association, under which the award 
has been granted. The Committee may adjust or amend awards only  
in accordance with the provisions of the relevant plan rules or Articles.  
This includes adjusting awards to reflect one-off corporate events, such  
as a change in the Company’s capital structure (e.g. a rights issue or a 
demerger). In accordance with the plan rules, award may be settled in 
cash rather than shares, where the Committee considers this appropriate 
(e.g. exchange control impact on overseas participants).
The Remuneration Committee reserves the right to make any 
remuneration payments and/or payments for loss of office (including 
exercising any discretions available to it in connection with such payments) 
notwithstanding that they are not in line with the Policy set out above, 
where the terms of the payment were agreed either: (i) before the 2019 
AGM (the date the Company’s previous shareholder-approved Directors’ 
Remuneration Policy came into effect); (ii) during the term of, and was 
consistent with, any previous policy; or (iii) at a time when the relevant 
individual was not a Director of the Company and, in the opinion of the 
Remuneration Committee, the payment was not in consideration for the 
individual becoming a Director of the Company. For these purposes 
‘payments’ includes the Remuneration Committee satisfying awards of 
variable remuneration and, in relation to an award over shares, the terms 
of the payment are ‘agreed’ at the time the award is granted.
The Committee may make minor amendments to the Remuneration  
Policy to aid its operation or implementation without seeking shareholder 
approvals (e.g. for regulatory, exchange control, tax or administrative 
purposes or to take account of a change in legislation).
Differences in Remuneration Policy operated for other employees
The approach to annual salary reviews is consistent across the Group.  
All employees are eligible to participate in an annual bonus scheme or  
a commission-based incentive package. Opportunities and specific 
performance conditions vary by organisational level within the Group,  
with business area specific and personal metrics incorporated where 
appropriate.
Members of senior management and other key employees are eligible for 
consideration of awards under either the VCP or the PSP to further support 
alignment with shareholder interests.
Executive Director shareholding guidelines
The importance of aligning the interests of Executive Directors and 
shareholders is hugely important and, as such, Executive Directors are 
expected to build a significant shareholding in the Group over time. 
Executive Directors are normally required to retain shares of a value  
equal to at least 25% of any gain made after tax on the vesting of awards 
under the plans, until they have built up a minimum shareholding of a 
value equivalent to at least 200% of annual base salary.
On leaving employment, Executive Directors will be expected to maintain 
at least 100% of their minimum shareholding requirement, for 12 months 
from their termination date. If the leaver has not yet met their shareholding 
requirement on departure, they will be required to retain the shares they 
do own up to these limits. This requirement can be waived in certain 
exceptional personal circumstances (e.g. death, disability, ill health). 
These post-employment shareholding guidelines will apply to any  
shares delivered through the vesting of share awards made after this 
Remuneration Policy comes into effect.
Remuneration Policy for new Executive Directors
When appointing a new Executive Director, including by way of internal promotion, the Company may make use of all the existing components of 
remuneration as follows:
Component
Approach
Base salary
Determined in line with the stated Policy and considering their previous salary. Initial salaries may be 
set below market and consideration given to phase any increases over two or three years subject to 
development in the role. Above market salaries may also be offered if the experience and calibre of  
the candidate is considered to justify such an approach being taken by the Committee.
Benefits and retirements benefits
In line with the stated Policy. 
For some candidates, this may include relocation costs, if applicable.
Annual bonus
In line with the stated Policy, with the relevant maximum pro rata to reflect the proportion of the  
year served.
Tailored bonus targets may apply in the year of appointment to a new Executive Director (e.g. if the 
appointment took place towards the end of a financial year).
Long-term share awards
Where individuals participate in the VCP, participation will be in line with the stated Policy, subject to 
suitable performance criteria in line with the Rules and the principles of the Plan.
In exceptional circumstances, the Committee may elect to not grant an interest in the VCP to a new 
executive appointment, but instead grant an award under the PSP up to a maximum of 200% of salary 
(consistent with the limit under the previous Policy).
Individuals would not be expected to be granted awards under both the VCP and PSP during the life of  
this Policy.

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When determining appropriate levels of remuneration for a new Executive 
Director, the Committee will take into consideration all relevant factors 
(including quantum, nature of remuneration and the jurisdiction from 
which the candidate was recruited) to ensure that arrangements are in  
the best interests of both the Group and its shareholders. 
The Committee may consider it appropriate to grant an award under  
a structure not included in the Policy, to ‘buy out’ remuneration 
arrangements forfeited on joining the Company. Existing plans (including 
the PSP) may be used in respect of buy-out awards on recruitment.  
The Committee may also exercise the discretion available under Listing 
Rule 9.4.2R where necessary. 
Any such buy-out would be provided for considering the form (cash or 
shares), timing and performance conditions of the remuneration being 
forfeited, with vesting on a comparable basis to the likely vesting of the 
previous employer’s award. Any ‘buy out’ award would be excluded from 
the maximum value of incentives referred to above. In cases of appointing 
a new Executive Director by way of internal promotion, the Group will 
honour any contractual commitments made prior to their promotion as 
Executive Director. Any incentive awards granted in respect of the prior 
role would be allowed to vest according to their original terms.
In cases of appointing a new Non-Executive Director, the approach will  
be consistent with the Policy.
Relocation and expatriate packages
There may be occasion when hiring a new Executive Director that a 
relocation package is awarded, where the individual or the individual’s 
immediate family relocate either on a temporary or permanent basis  
to fulfil their role in the best interests of the Group and its shareholders.  
In such instances, the Committee retains the right to compensate for 
reasonable and appropriate relocation expenses.
Service contracts and letters of appointment
In line with the Provision 18 of the 2018 UK Corporate Governance Code,  
all Directors are subject to re-election annually at the Company’s  
AGM. The Chairman has a notice period of up to six months and  
the Non-Executive Directors have a one-month notice period. Each 
Non-Executive Director is engaged based on a letter of appointment, 
which are available to view at the Group’s registered office and at  
the AGM.
Executive Director service contracts have no fixed term and have a  
notice period of up to 12 months. The current CEO has a notice period  
of 12 months, and the current CFOO has a notice period of six months  
(in respect of notice from either the Executive Director or the Group).  
The Executive Director service contracts are available to view at the 
Group’s registered office and at the AGM. 
Exit payment policy
The Committee’s policy is to seek to limit severance payments on 
termination to pre-established contractual arrangements and the rules  
of the relevant incentive plans. In doing so, the Committee’s objective is  
to avoid rewarding poor performance. Furthermore, the Committee will  
take account of the Executive Director’s duty to mitigate their loss.
Termination payments are limited to base salary, benefits and pension 
during the notice period and the Company may elect to put Executive 
Directors on gardening leave during their notice period and/or make  
a payment in lieu of notice and contractual benefits. If an Executive 
Director’s contract is terminated, they may be eligible for a pro-rata  
bonus over the period to the date of cessation of employment, subject  
to performance.
An Executive Director’s service contract may be terminated with 
immediate effect for certain events such as gross misconduct. No payment 
or compensation beyond sums accrued up to the date of termination will 
be made if such an event occurs.

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Directors’ Remuneration report
In addition to the contractual provisions regarding payment on termination set out above, the Group’s incentive plans, and share schemes contain 
provisions for termination of employment, which are summarised in the table below.
Component
Bad leaver
Good leaver
Change of control
Annual bonus
No annual bonus payable.
Eligible for an award to the extent that 
performance conditions have been satisfied and 
pro rata for the proportion of the financial year 
served (or such lower period as the Committee 
determines), with Committee discretion to treat 
otherwise. Participants may be required to defer  
a portion of any bonus into shares in line with  
the normal policy.
Eligible for an award to the extent that 
performance conditions have been 
satisfied up to the change of control 
and pro rata for the proportion of the 
financial year served, with Committee 
discretion to treat otherwise.
Deferred Bonus Plan
Outstanding awards  
are forfeited.
Outstanding awards will normally vest on the 
original vesting date or such other earlier date  
as the Committee may determine.
Outstanding awards will normally vest 
in full.
PSP
Outstanding awards  
are forfeited.
Outstanding awards will normally continue and be 
tested for performance over the full period, and 
reduced pro rata for time based on the proportion 
of the period served, with Committee discretion 
to treat otherwise in respect of time pro-rating. 
Awards may vest early in certain circumstances 
(e.g. death, or at the Committee’s discretion).
Any applicable holding period would normally 
continue to apply.
Outstanding awards will normally vest 
and be tested for performance over 
the period to change of control, and 
reduced pro rata for time based on the 
proportion of the period served, with 
Committee discretion to treat otherwise.
Value Creation Plan
Compulsory purchase  
of VCP shares by the 
Company. Where awards 
lapse the participant will  
be required to sell their 
growth shares at cost.
Good leaver status may normally only be awarded 
to participants from the second anniversary of 
grant. If a participant leaves within the first two 
years for any reason, all awards would normally 
lapse (except in exceptional compassionate 
circumstances).
The participant’s VCP Shares will continue to vest 
in the ordinary course, subject to the satisfaction 
of the Performance Condition and a reduction to 
reflect the period elapsed at the date of leaving 
as a proportion of the vesting period, unless 
the Remuneration Committee determines that 
they should vest on cessation, subject to the 
Performance Condition (in which case they will be 
subject to time pro-rating unless the Committee 
determines otherwise).
Any applicable holding period would normally 
continue to apply.
Awards will vest early. The extent to 
which any unvested awards will vest will 
be determined at the discretion of the 
Committee, considering the relevant 
VCP value and any adjustments they 
consider appropriate. Alternatively, 
awards may be exchanged for 
equivalent awards of shares in the 
acquiring company.
An individual would normally be considered a good leaver if they leave  
for reasons of death, ill-health, disability, redundancy, a cessation of  
part of the business in which the individual is employed or engaged, 
circumstances that are considered by the Committee to be retirement  
or any other reason the Committee determines. 
The Committee reserves the right to make any other payments in 
connection with an Executive Director’s cessation of office or employment 
where the payments are made in good faith in discharge of an existing 
legal obligation (or by way of damages for breach of such an obligation) 
or by way of settlement of any claim arising in connection with the 
cessation of a Director’s office or employment. Any such payments may 
include but are not limited to paying any fees for outplacement assistance 
and/or the Director’s legal and/or professional advice fees in connection 
with their cessation of office or employment. 
External appointments
The Board supports Executive Directors holding non-executive 
directorships of other Companies and believes that any such appointments 
are part of the continuing development of the Executive Directors from 
which the Group will ultimately benefit. Executive Directors may accept 
external appointments with the prior approval of the Board and fees from 
any such appointments may be retained by Executive Directors.

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Illustration of the application of the Remuneration Policy
The charts below show how the remuneration of the Executive Directors varies in three different performance scenarios.
CEO
Maximum
£4,095k
15% growth
£2,082k
10% growth
£911k
Minimum
£542k
26%
35%
39%
60%
40%
100%
13%
18%
69%
£0m
£1.0m
£2.0m
£3.0m
£4.0m
£5.0m
CFOO
Maximum
£2,208k
15% growth
£1,115k
10% growth
£503k
Minimum
£326k
29%
32%
39%
65%
35%
100%
15%
16%
69%
£0m
£1.0m
£2.0m
£3.0m
 Fixed pay
 Annual bonus
 VCP
Assumptions underlying each element of pay are provided in the tables below:
Component – Fixed
Basis
Base pay
Current salary (as disclosed in the 2020 Directors’ Remuneration report)
Pension
Contribution rate applied to current salary
Other benefits
Estimated at a value of £1,000, in line with 2020 single figure
Component – Variable
Minimum
Scenario – 10% growth
Scenario – 15% growth
Maximum
Annual bonus
No bonus payable
Target bonus
50% of maximum
Maximum
Maximum
Long-term share awards
No VCP vesting 
10% share price growth per 
annum. No VCP vesting
15% share price growth per 
annum
c.34% share price growth per 
annum. This broadly equates 
to the return which results  
in the number of shares 
delivered by the VCP being 
capped
As the VCP is a block award covering the three-year term of the Policy rather than an 
annual award, potential pay-outs have been annualised over a three-year period
In line with the disclosure regulations, the VCP shares vesting as a result  
of the VCP pool calculation have been valued using the share price at 
grant of £1.30, i.e. excluding the impact of share price growth on those 
shares. If the share price growth were 50% over the five-year period,  
the VCP value would be £0 and the annualised total remuneration 
package would be £1,280,000 for the CEO and £679,500 for the CFOO.  
For additional reference, modelling of indicative pay-outs was set out in 
the Remuneration Committee Chair’s letter in the October 2021 Notice of 
General Meeting.
Consideration of employment conditions elsewhere in the Group and 
employee views
When reviewing and setting remuneration levels for Executive Directors, 
the Committee considers the pay and employment conditions of all 
employees of the Group. The Group-wide pay review budget is one  
of the key factors when reviewing the salaries of Executive Directors. 
Although the Group has not carried out a formal consultation regarding 
the Policy, it does comply with local regulations and practices regarding 
employee consultation more broadly. The Chief Talent Officer periodically 
feeds back employees’ views on the Group’s remuneration structure.
Consideration of shareholder views
It is the Committee’s policy to consult with major shareholders prior to  
any changes to its Executive Director remuneration structure. During the 
summer and autumn of 2021, the Committee consulted extensively with 
major shareholders and engaged with the proxy bodies on the design of 
the VCP, this being the key change proposed for the new Remuneration 
Policy to operate from the 2021 General Meeting. This process was 
constructive and provided valuable input, and as a result, several changes 
were made to the Value Creation Plan design.

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Hyve Group plc Annual Report and Accounts 2021
Directors’ responsibilities statement
The Directors are responsible for preparing the annual report and the 
financial statements in accordance with applicable law and regulations.
Company law requires the Directors to prepare financial statements for 
each financial year. Under that law the Directors are required to prepare 
the Group financial statements in accordance with International Financial 
Reporting Standards (IFRSs) as adopted by the European Union and 
Article 4 of the IAS Regulation and have elected to prepare the parent 
company financial statements in accordance with United Kingdom 
Generally Accepted Accounting Practice (United Kingdom Accounting 
Standards and applicable law), including FRS 102 The Financial Reporting 
Standard applicable in the UK and Republic of Ireland. Under company 
law the Directors must not approve the accounts unless they are satisfied 
that they give a true and fair view of the state of affairs of the Company 
and of the profit or loss of the Company for that period.
In preparing the parent company financial statements, the Directors are 
required to:
	 Select suitable accounting policies and then apply them consistently;
	 Make judgements and accounting estimates that are reasonable  
and prudent;
	 State whether applicable UK Accounting Standards have been followed, 
subject to any material departures disclosed and explained in the 
financial statements; and
	 Prepare the financial statements on the going concern basis unless it is 
inappropriate to presume that the Company will continue in business.
In preparing the Group financial statements, International Accounting 
Standard 1 requires that Directors:
	 Properly select and apply accounting policies;
	 Present information, including accounting policies, in a manner 
that provides relevant, reliable, comparable and understandable 
information;
	 Provide additional disclosures when compliance with the specific 
requirements in IFRSs are insufficient to enable users to understand  
the impact of particular transactions, other events and conditions on  
the entity’s financial position and financial performance; and
	 Make an assessment of the Company’s ability to continue as  
a going concern.
The Directors are responsible for keeping adequate accounting records 
that are sufficient to show and explain the Company’s transactions and 
disclose with reasonable accuracy at any time the financial position of the 
Company and enable them to ensure that the financial statements comply 
with the Companies Act 2006. They are also responsible for safeguarding 
the assets of the Company and hence for taking reasonable steps for the 
prevention and detection of fraud and other irregularities.
The Directors are responsible for the maintenance and integrity of the 
corporate and financial information included on the Company’s website. 
Legislation in the UK governing the preparation and dissemination of 
financial statements may differ from legislation in other jurisdictions.
Responsibility statement
We confirm that to the best of our knowledge:
	 The financial statements, prepared in accordance with the relevant 
financial reporting framework, give a true and fair view of the assets, 
liabilities, financial position and profit or loss of the Company and the 
undertakings included in the consolidation taken as a whole;
	 The Strategic report includes a fair review of the development and 
performance of the business and the position of the Company and the 
undertakings included in the consolidation taken as a whole, together 
with a description of the principal risks and uncertainties that they face; 
and
	 The annual report and financial statements, taken as a whole, are fair, 
balanced and understandable and provide the information necessary 
for shareholders to assess the Company’s performance, business model 
and strategy.
This responsibility statement was approved by the Board of Directors on 
16 December 2021 and is signed on its behalf by:
John Gulliver
Chief Finance and Operations Officer
16 December 2021

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Financial statements
107
Annual Report and Accounts 2021 Hyve Group plc 
Financial 
statements
108 	Independent auditor’s report
116 	Consolidated income statement
117 	Consolidated statement of comprehensive income
118 	Consolidated statement of changes in equity
119 	Consolidated statement of financial position
120 	Consolidated cash flow statement
121	 Notes to the consolidated accounts
165 	Company statement of financial position
166	Company statement of changes in equity
167	Notes to the Company accounts
174	 Glossary
177 	Shareholder information
178 	Directors, advisers and other information
Strategic report	
Governance	
Financial statements

108
Hyve Group plc Annual Report and Accounts 2021
Opinion on the financial statements
In our opinion:
	 The financial statements give a true and fair view of the state 
of the Group’s and of the Parent Company’s affairs as at 
30 September 2021 and of the Group’s loss for the year  
then ended;
	 The Group financial statements have been properly prepared 
in accordance with international accounting standards in 
conformity with the requirements of the Companies Act 2006;
	 The Group financial statements have been properly prepared 
in accordance with international financial reporting standards 
adopted pursuant to Regulation (EC) No 1606/2002 as it 
applies in the European Union;
	 The Parent Company financial statements have been properly 
prepared in accordance with United Kingdom Generally 
Accepted Accounting Practice; and
	 The financial statements have been prepared in accordance 
with the requirements of the Companies Act 2006; and, as 
regards the Group financial statements, Article 4 of the  
IAS Regulation.
We have audited the financial statements of Hyve Group plc  
(the ‘Parent Company’) and its subsidiaries (the ‘Group’) for the 
year ended 30 September 2021 which comprise Consolidated 
Income Statement, Consolidated Statement of Comprehensive 
Income, Consolidated Statement of Changes in Equity, 
Consolidated Statement of Financial Position, Consolidated  
Cash Flow Statement, notes to the Consolidated Accounts,  
The Company Statement of Financial Position, The Company 
Statement of Changes in Equity and notes to the Company 
Accounts financial statements, including a summary of significant 
accounting policies. 
The financial reporting framework that has been applied in  
the preparation of the Group financial statements is applicable 
law and international accounting standards in conformity  
with the requirements of the Companies Act 2006 and 
international financial reporting standards adopted pursuant  
to Regulation (EC) No 1606/2002 as it applies in the European 
Union, and as regards the Parent Company financial statements, 
as applied in accordance with the provisions of the Companies 
Act 2006. The financial reporting framework that has been 
applied in the preparation of the Parent Company financial 
statements is applicable law and United Kingdom Accounting 
Standards, including Financial Reporting Standard 102 The 
Financial Reporting Standard in the United Kingdom and 
Republic of Ireland (United Kingdom Generally Accepted 
Accounting Practice).
Basis for opinion
We conducted our audit in accordance with International Standards on 
Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under 
those standards are further described in the Auditor’s responsibilities for 
the audit of the financial statements section of our report. We believe  
that the audit evidence we have obtained is sufficient and appropriate  
to provide a basis for our opinion. Our audit opinion is consistent with  
the additional report to the audit committee. 
Independence
Following the recommendation of the Audit Committee, we were 
appointed by the Directors with our appointment approved by the 
shareholders on 23 January 2020 to audit the financial statements for 
the year ending 30 September 2020 and subsequent financial periods. 
The period of total uninterrupted engagement including retenders and 
reappointments is two years, covering the years ended 30 September 
2020 and 30 September 2021. We remain independent of the Group and 
the Parent Company in accordance with the ethical requirements that are 
relevant to our audit of the financial statements in the UK, including the 
FRC’s Ethical Standard as applied to listed public interest entities, and we 
have fulfilled our other ethical responsibilities in accordance with these 
requirements. The non-audit services prohibited by that standard were 
not provided to the Group or the Parent Company. 
Conclusions relating to going concern
In auditing the financial statements, we have concluded that the Directors’ 
use of the going concern basis of accounting in the preparation of the 
financial statements is appropriate. 
We have highlighted going concern as a key audit matter as a result of  
the estimates and judgements required by management in their going 
concern assessment and the effect on our audit strategy. The level of 
judgement and estimation uncertainty has been significantly increased  
by the COVID-19 pandemic.
As disclosed in note 2 and in the going concern and viability statement  
on pages 60 to 62 in the 2021 financial year, the operations of the Group 
continued to be significantly impacted by COVID-19, as a result of varying 
local restrictions on business events and international travel constraints. 
This has caused significant disruption and economic uncertainty globally 
and has had an impact on the Group’s future expected cash flows, with a 
consequential impact on the going concern assessment. 
In addition, as described in note 20, the Group has loan covenant 
requirements to adhere to in connection with its financing.
Whilst the Directors’ assessment in relation to going concern did not 
identify any material uncertainties in this respect we nevertheless 
considered going concern to be a significant risk and a key audit matter.
Our evaluation of the Directors’ assessment of the Group and the Parent 
Company’s ability to continue to adopt the going concern basis of 
accounting, has been set out in the key audit matters. These working 
included the analysis and evaluation of management’s cash flow  
forecasts and the process by which they were determined and approved, 
agreeing the forecasts with the latest Board approved budgets and 
confirming the mathematical accuracy of underlying calculations.
Independent auditor’s report

Annual Report and Accounts 2021 Hyve Group plc 
109
Strategic report	
Governance	
Financial statements
In assessing management’s review of the going concern assumption  
within the financial statements, we have undertaken the following  
audit procedures:
	 Obtained from management their latest assessments that support 
the Board’s conclusions with respect to the going concern basis of 
preparation of the financial statements;
	 Considered the reasonability of the 12-month period over which 
management have considered and assessed the going concern 
assumption in light of all available information about the future,  
of which we are aware as a result of the audit;
	 Corroborated the extension of waivers obtained subsequent to the year 
end to underlying executed legal agreements;
	 Engaged our Business Restructuring experts to analyse management’s 
base case forecast and downside scenarios, and subsequently 
challenged the adequacy and appropriateness of the underlying 
assumptions, including the impact on projected revenue, profitability 
and cash flow of an extended period of restrictions in the trade 
exhibitions and conferences sector; 
	 Engaged our Business Restructuring experts to review management’s 
‘reverse stress test’ analysis outlining the conditions management 
believe would be required for the Group to breach covenants outlined 
within the going concern and viability statement on pages 60 to 62 and 
reviewed the likelihood of such conditions arising;
	 Robustly challenged management on assumptions used within forecasts 
through use of external data sources and corroborative evidence  
where possible; 
	 Reviewed the impact of COVID-19 on the future forecast cash flows, 
reviewing movements in both projected revenues and costs to be 
incurred in relation to future events; and 
	 Reviewed future forecast cash flows and revenues against post year end 
performance and trading analysis.
Based on the work we have performed, we have not identified any 
material uncertainties relating to events or conditions that, individually  
or collectively, may cast significant doubt on the Group and the Parent 
Company’s ability to continue as a going concern for a period of at least  
12 months from when the financial statements are authorised for issue. 
In relation to the Parent Company’s reporting on how it has applied the 
UK Corporate Governance Code, we have nothing material to add or 
draw attention to in relation to the Directors’ statement in the financial 
statements that the Directors consider it appropriate to adopt the going 
concern basis of accounting.
Our responsibilities and the responsibilities of the Directors with respect 
to going concern are described in the relevant sections of this report.
Overview
Coverage
 
Number of 
components 
Group  
revenue
Full scope audit work
9
70%
Risk focused procedures 
3
12%
Analytical procedures performed at group 
level
47
18%
Total 
59
100%
Key audit matters
 
2021
2020
KAM 1 – Valuation of intangible assets includ-
ing goodwill
Y
Y
KAM 2 – Acquisition of Shoptalk Commerce 
LLC (“Shoptalk”) and Groceryshop LLC 
(“Groceryshop”)
N
Y
KAM 3 – Disclosure of adjusting items and 
the presentation of alternative performance 
measures in the financial statements
N
Y
KAM 4 – Going Concern
Y
Y
KAM 2 is no longer considered to be a key audit matter because although 
there is an acquisition in the 2021 financial year it is not of the scale and 
complexity of the 2020 acquisition and therefore it has been concluded  
to be not so significant as in the previous period.
KAM 3 is no longer a key audit matter as there is less judgement involved 
than in the previous year. 
Materiality
Group financial statements as a whole
£1.2m (2020: £1.5m) based on 1% (2020: 1%) of a three-year average  
of revenue.

110
Hyve Group plc Annual Report and Accounts 2021
An overview of the scope of our audit
Our Group audit was scoped by obtaining an understanding of the Group 
and its environment, including the Group’s system of internal control, and 
assessing the risks of material misstatement in the financial statements. 
We also addressed the risk of management override of internal controls, 
including assessing whether there was evidence of bias by the Directors 
that may have represented a risk of material misstatement.
Of the Group’s 59 reporting components, only those situated in the  
UK, Russia and China were considered to be significant components. 
These, together with a further six components were subject to full scope 
audits for Group purposes. Specified risk-focused audit procedures were 
carried out on a further three components. The UK components were 
audited by the Group audit team and the components in Russia and  
China were performed by BDO Russia and BDO Hong Kong respectively. 
The components within the scope of our work accounted for the 
percentages illustrated below.
 
Number of 
components 
Group  
revenue
Full scope audit work completed by BDO UK
 6 
26%
Full scope audit work completed by BDO 
network member firms in Russia and 
Hong Kong 
3 
44%
Risk-focused procedures completed by 
BDO UK
3
12%
Analytical procedures performed at 
group level 
47 
18%
Component materiality ranged from £0.31m to £0.47m (2020: £0.36m to 
£0.54m) having regard to the mix of size and risk profile of each of the 
component across the Group.
Our involvement with component auditors
For the work performed by component auditors, we determined the level 
of involvement needed in order to be able to conclude whether sufficient 
appropriate audit evidence has been obtained as a basis for our opinion 
on the Group financial statements as a whole. 
The work on the overseas components was directed, supervised and 
reviewed by the Group audit team. This included, but was not limited to, 
the issuance of Group audit instructions, holding periodic meetings, 
including formal and documented planning and close meetings, remotely 
reviewing component work completed and discussions with component 
audit teams and local management. 
Key audit matters
Key audit matters are those matters that, in our professional judgement, 
were of most significance in our audit of the financial statements of the 
current period and include the most significant assessed risks of material 
misstatement (whether or not due to fraud) that we identified, including 
those which had the greatest effect on: the overall audit strategy, the 
allocation of resources in the audit, and directing the efforts of the 
engagement team. These matters were addressed in the context of our 
audit of the financial statements as a whole, and in forming our opinion 
thereon, and we do not provide a separate opinion on these matters.  
In addition to the matter referred to in the ‘Conclusions relating to going 
concern section’ we identified the following as a key audit matter.
Independent auditor’s report

Annual Report and Accounts 2021 Hyve Group plc 
111
Strategic report	
Governance	
Financial statements
Valuation of Intangible Assets, including Goodwill
Key audit matter
On March 11, 2020, the World Health 
Organization declared a global 
pandemic in relation to COVID-19. This 
has impacted both global health and 
the economic welfare across the globe, 
with restrictions on movement of goods 
and people put in place in a number 
of countries, and overall trading 
slowing across the globe in a number 
of industries. As a result of this the 
Group recognised impairment charges 
totalling £19.0m in the current financial 
year and impairment charges totalling 
£195.5m in respect of goodwill, £63.4m 
in relation to acquired intangible assets, 
and £4.5m in relation to Interests in 
associates and joint ventures in the 
previous financial year. 
In view of the impact of the ongoing 
COVID-19 pandemic on the Group’s 
business there is a risk, whether due to 
fraud or error, that the application of 
inappropriate assumptions supports 
assets that should otherwise be 
impaired or further impaired.
Management are required to test 
annually for impairment, or more 
frequently if there are indications 
that goodwill might be impaired. 
Management tests impairment  
through determination of the value 
in use of each cash generating unit 
identified (CGU). Management has 
determined that its goodwill and 
intangible assets are allocated to  
10 cash generating units.
To determine the value in use of each 
CGU, management prepares a detailed 
impairment model using a number of 
judgemental assumptions (as described 
in note 12 to the financial statements).
How the scope of our 
audit addressed the 
key audit matter
As part of audit workings completed, 
we have challenged Management’s 
value in use determined for each CGU 
within the model prepared, including 
the assumptions underpinning the 
model. 
Our work in relation to the model and 
its assumptions was as follows:
	 Considering the appropriateness and 
completeness of the number of CGUs 
identified by management and the 
associated allocation of assets of the 
Group to each of these CGU as per 
the accounting policy;
	 Testing of the arithmetic accuracy of 
the model used by Management;
	 Agreeing the underlying cash flow 
projections for each CGU to Board 
approved budget and three  
year plan;
	 Challenged management on 
their assessment of the impact of 
COVID-19 on the future forecast 
cash flows, as well as reviewing 
movements in both revenues 
anticipated and costs to be incurred 
in relation to future events as 
indicated by management; 
	 Reviewed the likelihood and timing of 
events forecast by management to 
take place in the short term, agreeing 
to available third party and other 
available information as applicable; 
	 Reviewing the reasonability of central 
costs that are allocated to the CGUs;  
	 Engaging our valuation specialists 
to independently assess appropriate 
discount rates;
	 Agreeing assumptions used within 
the estimation of discount rates 
including, country specific risk 
premiums, inflation rates, risk free 
rates against independent  
market data; 
	 Reviewing future forecast cash flows 
and revenues against post year 
end performance such as booking 
statistics; 
	 Analysed the sensitivity of the  
model to changes in assumptions as 
outlined within note 12 in relation to 
forecast cash flows to and concluded 
the sensitivities to be accurately 
calculated and appropriate; and
	 Review and consideration of whether 
the disclosures in the Annual Report 
and Accounts were appropriate.
Key observations
Based on the procedures performed, 
we concluded that the assumptions 
used within the impairment model 
prepared by management are 
reasonable and noted no instances of 
material misstatements in the year. 
We noted that disclosures made by 
management within notes 12 and 
14 of the financial statements are 
appropriate and the sensitivities and 
assumptions outlined adequately 
describe the estimation uncertainty and 
are consistent with the model prepared. 

112
Hyve Group plc Annual Report and Accounts 2021
Going Concern 
Key audit matter
As disclosed in note 2 and the going 
concern and viability statement on 
pages 60 to 62 in the 2021 financial 
year, the operations of the Group 
continued to be significantly impacted 
by COVID-19, as a result of varying  
local restrictions on business events  
and international travel constraints.  
This has caused significant disruption 
and economic uncertainty globally 
and has had an impact on the Group’s 
future expected cash flows, with a 
consequent impact on the going 
concern assessment. 
In addition, as described in note 20, the 
Group has loan covenant requirements 
to adhere to in connection with its 
financing.
Whilst the directors’ assessment in 
relation to going concern did not 
identify any material uncertainties in 
this respect we nevertheless considered 
going concern to be a significant risk 
and a key audit matter.
How the scope of our 
audit addressed the 
key audit matter
We analysed and evaluated 
management’s cash flow forecasts 
and the process by which they were 
determined and approved, agreeing 
the forecasts with the latest Board 
approved budgets and confirming the 
mathematical accuracy of underlying 
calculations.
In assessing management’s review 
of the going concern assumption 
within the financial statements, we 
have undertaken the following audit 
procedures:
	 Obtained from management their 
latest assessments that support  
the Board’s conclusions with  
respect to the going concern  
basis of preparation of the  
financial statements;
	 Considered the reasonableness 
of the 12-month period over which 
management have considered 
and assessed the going concern 
assumption in light of all available 
information about the future, of 
which we are aware as a result of  
the audit;
	 Corroborated the extension of 
waivers obtained subsequent to the 
year end to underlying executed 
legal agreements;
	 Engaged our Business Restructuring 
experts to analyse management’s 
base case forecast and downside 
scenarios, and subsequently 
challenged the adequacy and 
appropriateness of the underlying 
assumptions, including the impact on 
projected revenue, profitability and 
cash flow of an extended period of 
restrictions in the trade exhibitions 
and conferences sector; 
	 Engaged our Business Restructuring 
experts to review management’s 
‘reverse stress test’ analysis outlining 
the conditions management believe 
would be required for the Group to 
breach covenants outlined within 
the going concern and viability 
statement on pages 60 to 62 and 
reviewed the likelihood of such 
conditions arising;
	 Robustly challenged management  
on assumptions used within  
forecasts through use of external 
data sources and corroborative 
evidence where possible; 
	 Reviewed the impact of COVID-19 
on the future forecast cash flows, 
reviewing movements in both 
projected revenues and costs to be 
incurred in relation to future events; 
and 
	 Reviewed future forecast cash flows 
and revenues against post year end 
performance and trading analysis. 
Key observations
Our conclusion in respect of going 
concern is included within the 
‘Conclusions relating to going concern’ 
section of this report on page 108.
Our application of materiality
We apply the concept of materiality both in planning and performing  
our audit, and in evaluating the effect of misstatements. We consider 
materiality to be the magnitude by which misstatements, including 
omissions, could influence the economic decisions of reasonable users  
that are taken on the basis of the financial statements. 
In order to reduce to an appropriately low level the probability that any 
misstatements exceed materiality, we use a lower materiality level, 
performance materiality, to determine the extent of testing needed. 
Importantly, misstatements below these levels will not necessarily be 
evaluated as immaterial as we also take account the nature of identified 
misstatements, and the particular circumstances of their occurrence,  
when evaluating their effect on the financial statements as a whole.
Based on our professional judgement, we determined materiality for the 
financial statements as a whole and performance materiality as follows:
Independent auditor’s report

Annual Report and Accounts 2021 Hyve Group plc 
113
Strategic report	
Governance	
Financial statements
Group financials statement
Parent company financial statements
2021 
£m
2020 
£m
2021 
£m
2020 
£m
Materiality
£1.2m
£1.5m
£0.47
£0.54
Basis for determining 
materiality
1% of three-year average of revenue.
60% of Group performance materiality. 
Rationale for the 
benchmark applied
Given the significant loss 
before tax and decrease in 
revenue for the current year 
due to the effects of COVID-19, 
we based our materiality 
calculation on a three-year 
average of revenue.
Given the significant loss 
before tax and decrease in 
revenue for the year due  
to the effects of COVID-19, 
we based our materiality 
calculation on a three-year 
average of revenue.
Calculated as a percentage  
of Group materiality for  
Group reporting purposes 
given the assessment of 
aggregation risk.
Calculated as a percentage  
of Group materiality for  
Group reporting purposes 
given the assessment of 
aggregation risk.
Performance 
materiality
£0.8m
£0.9m
£0.3m
£0.3m
Basis for determining 
performance 
materiality
65% of group materiality. 
The 5% increase from the 
prior year is to reflect the 
2nd year involvement of the 
audit team and additional 
understanding of the Group 
and its operations.
60% of group materiality level.
65% of the parent company 
materiality level. The 5% 
increase from the prior year 
is to reflect the 2nd year 
involvement of the audit  
team and additional 
understanding of the 
Company and its operations.
60% of the parent company 
materiality level.
In setting the level of performance materiality we considered a number of factors including the expected total value of known and 
likely misstatements based on past experience and other factors
Component materiality
We set materiality for each component of the Group based on a 
percentage of between 40% and 60% of Group performance materiality 
dependent on the size and our assessment of the risk of material 
misstatement of that component. Component materiality ranged from 
£0.31m to £0.47m. In the audit of each component, we further applied 
performance materiality levels of 65% of the component materiality to our 
testing to ensure that the risk of errors exceeding component materiality 
was appropriately mitigated.
Reporting threshold 
We agreed with the Audit Committee that we would report to them  
all individual audit differences in excess of £24,000 (2020: £30,000).  
We also agreed to report differences below this threshold that, in our  
view, warranted reporting on qualitative grounds.
Other information
The Directors are responsible for the other information. The other 
information comprises the information included in the Annual Report  
and Accounts other than the financial statements and our auditor’s report 
thereon. Our opinion on the financial statements does not cover the other 
information and, except to the extent otherwise explicitly stated in our 
report, we do not express any form of assurance conclusion thereon.  
Our responsibility is to read the other information and, in doing so, 
consider whether the other information is materially inconsistent with the 
financial statements or our knowledge obtained in the course of the audit, 
or otherwise appears to be materially misstated. If we identify such 
material inconsistencies or apparent material misstatements, we are 
required to determine whether this gives rise to a material misstatement  
in the financial statements themselves. If, based on the work we have 
performed, we conclude that there is a material misstatement of this  
other information, we are required to report that fact.
We have nothing to report in this regard.

114
Hyve Group plc Annual Report and Accounts 2021
Corporate governance statement 
The Listing Rules require us to review the Directors’ statement in relation  
to going concern, longer-term viability and the part of the Corporate 
Governance Statement relating to the Parent Company’s compliance  
with the provisions of the UK Corporate Governance Code specified for  
our review. 
Based on the work undertaken as part of our audit, we have concluded 
that each of the following elements of the Corporate Governance 
Statement is materially consistent with the financial statements or our 
knowledge obtained during the audit. 
Going concern and longer-term viability
	 The Directors’ statement with regards to the appropriateness of 
adopting the going concern basis of accounting and any material 
uncertainties identified; and
	 The Directors’ explanation as to their assessment of the Group’s 
prospects, the period this assessment covers and why the period is 
appropriate on pages 60 to 62.
Other Code provisions 
	 Directors’ statement on fair, balanced and understandable reporting  
on page 74; 
	 Board’s confirmation that it has carried out a robust assessment of the 
emerging and principal risks on page 79; 
	 The section of the annual report that describes the review of 
effectiveness of risk management and internal control systems on  
page 79; and
	 The section describing the work of the Audit Committee on pages 75  
to 78.
Other Companies Act 2006 reporting
Based on the responsibilities described below and our work performed 
during the course of the audit, we are required by the Companies Act  
2006 and ISAs (UK) to report on certain opinions and matters as  
described below. 
Strategic report and Directors’ report 
In our opinion, based on the work undertaken in the course of the audit:
	 The information given in the Strategic report and the Directors’ report 
for the financial year for which the financial statements are prepared  
is consistent with the financial statements; and
	 The Strategic report and the Directors’ report have been prepared in 
accordance with applicable legal requirements.
In light of the knowledge and understanding of the Group and Parent 
Company and its environment obtained in the course of the audit, we  
have not identified material misstatements in the Strategic report or the 
Directors’ report.
Directors’ remuneration
In our opinion, the part of the Directors’ Remuneration report to be audited 
has been properly prepared in accordance with the Companies Act 2006.
Corporate governance statement
In our opinion, based on the work undertaken in the course of the audit the 
information about internal control and risk management systems in relation 
to financial reporting processes and about share capital structures, given in 
compliance with rules 7.2.5 and 7.2.6 in the Disclosure Guidance and 
Transparency Rules sourcebook made by the Financial Conduct Authority 
(the FCA Rules), is consistent with the financial statements and has been 
prepared in accordance with applicable legal requirements. 
In light of the knowledge and understanding of the Group and the Parent 
Company and its environment obtained in the course of the audit, we have 
not identified material misstatements in this information.
In our opinion, based on the work undertaken in the course of the audit 
information about the Parent Company’s corporate governance code and 
practices and about its administrative, management and supervisory 
bodies and their committees complies with rules 7.2.2, 7.2.3 and 7.2.7 of  
the FCA Rules.
We have nothing to report arising from our responsibility to report if  
a corporate governance statement has not been prepared by the  
Parent Company.
Matters on which we are required to report by exception
We have nothing to report in respect of the following matters in relation  
to which the Companies Act 2006 requires us to report to you if, in  
our opinion:
	 Adequate accounting records have not been kept by the Parent 
Company, or returns adequate for our audit have not been received 
from branches not visited by us; or
	 The Parent Company financial statements and the part of the Directors’ 
remuneration report to be audited are not in agreement with the 
accounting records and returns; or
	 Certain disclosures of Directors’ remuneration specified by law are not 
made; or
	 We have not received all the information and explanations we require 
for our audit.
Responsibilities of Directors
As explained more fully in the Directors’ responsibilities statement, the 
Directors are responsible for the preparation of the financial statements 
and for being satisfied that they give a true and fair view, and for such 
internal control as the Directors determine is necessary to enable the 
preparation of financial statements that are free from material 
misstatement, whether due to fraud or error.
In preparing the financial statements, the Directors are responsible for 
assessing the Group’s and the Parent Company’s ability to continue as a 
going concern, disclosing, as applicable, matters related to going concern 
and using the going concern basis of accounting unless the Directors  
either intend to liquidate the Group or the Parent Company or to cease 
operations, or have no realistic alternative but to do so.
Auditor’s responsibilities for the audit of the 
financial statements
Our objectives are to obtain reasonable assurance about whether the 
financial statements as a whole are free from material misstatement, 
whether due to fraud or error, and to issue an auditor’s report that includes 
our opinion. Reasonable assurance is a high level of assurance, but is not a 
Independent auditor’s report

Annual Report and Accounts 2021 Hyve Group plc 
115
Strategic report	
Governance	
Financial statements
guarantee that an audit conducted in accordance with ISAs (UK) will 
always detect a material misstatement when it exists. Misstatements  
can arise from fraud or error and are considered material if, individually  
or in the aggregate, they could reasonably be expected to influence  
the economic decisions of users taken on the basis of these financial 
statements.
Extent to which the audit was capable of detecting irregularities, 
including fraud
Irregularities, including fraud, are instances of non-compliance with laws 
and regulations. We design procedures in line with our responsibilities, 
outlined above, to detect material misstatements in respect of 
irregularities, including fraud. The extent to which our procedures are 
capable of detecting irregularities, including fraud is detailed below:
	 We gained an understanding of the legal and regulatory framework 
applicable to the Group and the industry on which it operates through 
discussions with management, the Group’s legal counsel and the Audit 
Committee and our knowledge of the industry. We focused on significant 
laws and regulation that could give rise to material misstatement in the 
financial statements, including, but not limited to, the Companies Act 
2006, the UK Listing Rules, IFRSs as adopted pursuant to Regulation (EC) 
No 1606/2002 as it applies in the European Union, Corporate and VAT 
legislation, Employment Taxes, Health and Safety and the Bribery  
Act 2010. 
	 We considered compliance with these laws and regulations through 
discussions with management, in-house legal counsel and reviewing 
minutes of meetings between the Board of Directors and the  
Audit Committee. 
	 Specific consideration was made to whether the engagement team 
collectively had the appropriate competence and capabilities to  
identify or recognise non-compliance with laws and regulations.  
All team members were briefed to ensure they were aware of any 
relevant regulations in relation to their work and fraud risks. 
	 We assessed the susceptibility of the Group’s financial statements to 
material misstatement, including how fraud may occur. In addressing 
the risk of fraud including management override of controls and 
improper revenue recognition, we tested the appropriateness of journal 
entries made throughout the year by applying specific criteria.
	 We performed a detailed review of the Group’s year end adjusting 
journal entries and journals throughout the year, investigated any that 
appeared unusual as to the nature or amount; assessed whether the 
judgements made in accounting estimates were indicative of a potential 
bias and tested the application of cut-off and revenue recognition. 
	 We identified areas at risk of management bias including revenue 
recognition and the disclosures made in respect of adjusting items  
and alternative performance measures. 
	 We also requested each component audit team communicate  
any instances of non-compliance with laws and regulations that  
could give rise to a material misstatement of the Group financial 
statements relevant.
We assessed the susceptibility of the financial statements to material 
misstatement, including fraud and considered areas of the financial 
statements subject to elevated potential fraud risks.
Audit procedures performed by the Group engagement team and/or 
component auditors included:
	 Discussions with management and the Group’s legal counsel, including 
consideration of known or suspected instances of non-compliance with 
laws and regulations and fraud;
	 Evaluating and, where appropriate challenging assumptions and 
judgements made by management in determining significant 
accounting estimates, in particular in relation to impairment of  
goodwill and intangible assets, acquisition accounting, and the  
going concern assumption; 
	 Agreement of the financial statement disclosures to underlying 
supporting documentation;
	 Review of minutes of Board meetings throughout the year of those 
charged with governance to identify any instances of non-compliance 
with laws and regulations;
	 Review of tax compliance and involvement of our tax specialists 
to assess reasonableness of the income tax charge disclosed and 
associated balance sheet amounts and review tax disclosures in light  
of the reporting requirements; and
	 Identifying and testing unusual journal entries, in particular journal 
entries posted with unusual account combinations. 
Our audit procedures were designed to respond to risks of material 
misstatement in the financial statements, recognising that the risk of not 
detecting a material misstatement due to fraud is higher than the risk of 
not detecting one resulting from error, as fraud may involve deliberate 
concealment by, for example, forgery, misrepresentations or through 
collusion. There are inherent limitations in the audit procedures performed 
and the further removed non-compliance with laws and regulations is 
from the events and transactions reflected in the financial statements,  
the less likely we are to become aware of it.
A further description of our responsibilities is available on the Financial 
Reporting Council’s website at: www.frc.org.uk/auditorsresponsibilities. 
This description forms part of our auditor’s report.
Use of our report
This report is made solely to the Parent Company’s members, as a body,  
in accordance with Chapter 3 of Part 16 of the Companies Act 2006.  
Our audit work has been undertaken so that we might state to the Parent 
Company’s members those matters we are required to state to them in an 
auditor’s report and for no other purpose. To the fullest extent permitted 
by law, we do not accept or assume responsibility to anyone other than the 
Parent Company and the Parent Company’s members as a body, for our 
audit work, for this report, or for the opinions we have formed.
Andrew Viner (Senior Statutory Auditor)
For and on behalf of BDO LLP, Statutory Auditor 
London, United Kingdom 
16 December 2021 
BDO LLP is a limited liability partnership registered in England and Wales 
(with registered number OC305127).

116
Hyve Group plc Annual Report and Accounts 2021
Notes
Year ended 30 September 2021
Year ended 30 September 2020 (restated1)
Headline 
£000
Adjusting items 
(note 5) 
£000
Statutory 
£000
Headline 
£000
Adjusting items 
(note 5) 
£000
Statutory 
£000
Revenue
3
55,201
–
55,201
99,365
–
99,365
Cost of sales
(50,882)
–
(50,882)
(95,559)
–
(95,559)
Impairment loss in respect of trade receivables
23
592
–
592
(2,891)
–
(2,891)
Gross profit
4,911
–
4,911
915
–
915
Other operating income
4
66,101
–
66,101
22,578
–
22,578
Administrative expenses
(43,838)
(47,291)
(91,129)
(41,967)
(297,202)
(339,169)
Foreign exchange (loss)/gain on operating activities
(306)
–
(306)
2,642
–
2,642
Share of results of associates and joint ventures
18
2,000
(455)
1,545
5,748
(1,536)
4,212
Operating profit/(loss) 
28,868
(47,746)
(18,878)
(10,084)
(298,738)
(308,822)
Investment revenue
6
163
10,401
10,564
611
4,804
5,415
Finance costs
7
(8,241)
(4,037)
(12,278)
(8,663)
(2,957)
(11,620)
Profit/(loss) before tax
20,790
(41,382)
(20,592)
(18,136)
(296,891)
(315,027)
Tax (charge)/credit 
9
(1,465)
6,475
5,010
(3,433)
14,457
11,024
Profit/(loss) from continuing operations
19,325
(34,907)
(15,582)
(21,569)
(282,434)
(304,003)
Loss from discontinued operations
17
(834)
(3,604)
(4,438)
(999)
2,263
1,264
Profit/(loss)
18,491
(38,511)
(20,020)
(22,568)
(280,171)
(302,739)
Attributable to:
Owners of the Company
19,323
(38,511)
(19,188)
(23,496)
(280,171)
(303,667)
Non-controlling interests
(832)
–
(832)
928
–
928
18,491
(38,511)
(20,020)
(22,568)
(280,171)
(302,739)
Earnings per share (p)
Basic
11
7.3
–
(7.3)
(13.3)
–
(171.6)
Diluted
11
7.3
–
(7.3)
(13.3)
–
(171.6)
Earnings per share from continuing operations (p)
Basic
7.6
–
(5.6)
(12.7)
–
(172.3)
Diluted
7.6
–
(5.6)
(12.7)
–
(172.3)
1	 Results for the year ended 30 September 2020 have been restated for the prior period error disclosed in note 1 and the treatment of the Central Asia business as a discontinued 
operation as disclosed in note 17. All subsequent references to restatements throughout these results refer to the changes as disclosed in note 1 and note 17.
The results stated above relate to continuing activities of the Group. The accompanying notes 1 to 32 form an integral part of the Consolidated  
financial statements.
Consolidated income statement
For the year ended 30 September 2021

Annual Report and Accounts 2021 Hyve Group plc 
117
Strategic report	
Governance	
Financial statements
Notes
2021 
£000
2020  
(restated) 
£000
Loss for the year attributable to shareholders
(20,020)
(302,739)
Cash flow hedges:
Movement in fair value of cash flow hedges
649
(763)
Fair value of cash flow hedges released to the income statement
224
52
Currency translation movement on net investment in subsidiary undertakings
(3,227)
(5,582)
Total other comprehensive loss
(2,354)
(6,293)
(22,374)
(309,032)
Tax relating to components of comprehensive loss
9
(130)
–
Total comprehensive loss for the year
(22,504)
(309,032)
Attributable to:
Owners of the Company
(21,672)
(309,960)
Non-controlling interests
(832)
928
(22,504)
(309,032)
All items recognised in comprehensive income may be reclassified subsequently to the income statement.
The accompanying notes 1 to 32 form an integral part of the Consolidated financial statements.
Consolidated statement of comprehensive income
For the year ended 30 September 2021

118
Hyve Group plc Annual Report and Accounts 2021
Share 
capital 
£000
Share 
premium 
account 
£000
Merger 
reserve 
£000
Capital 
redemption 
reserve 
£000
ESOT 
reserve 
£000
Retained 
earnings 
(restated) 
£000
Equity 
option 
reserve 
£000
Translation 
reserve 
(restated) 
£000
Hedge 
reserve 
£000
Total 
(restated) 
£000
Non-
controlling 
interests 
£000
Total 
equity 
(restated) 
£000
Balance as at 1 October 2020 (restated) 26,513
160,271
2,746
457
(3,175)
33,426
(13,255)
(50,901)
(958)
155,124
21,922
177,046
Net loss for the year
–
–
–
–
–
(19,188)
–
–
–
(19,188)
(832)
(20,020)
Currency translation movement on net 
investment in subsidiary undertakings
–
–
–
–
–
–
–
(3,227)
–
(3,227)
–
(3,227)
Movement in fair value of cash  
flow hedges
–
–
–
–
–
–
–
–
649
649
–
649
Fair value of cash flow hedges released 
to the income statement
–
–
–
–
–
–
–
–
224
224
–
224
Tax relating to components of 
comprehensive income
–
–
–
–
–
(130)
–
–
–
(130)
–
(130)
Total comprehensive income for the 
year
–
–
–
–
–
(19,318)
–
(3,227)
873
(21,672)
(832) (22,504)
Dividends paid to minority interests
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
 – 
(671)
(671)
Exercise of share options
 – 
 – 
 – 
 – 
92
(92)
 – 
 – 
 – 
 – 
 – 
 – 
Share-based payments (note 28)
 – 
 – 
 – 
 – 
 – 
715
 – 
 – 
 – 
715
 – 
715
Tax credited to equity (note 9)
 – 
 – 
 – 
 – 
 – 
101
 – 
 – 
 – 
101
 – 
101
Disposal of subsidiary (note 17)
 – 
 – 
 – 
 – 
 – 
870
 – 
1,928
 – 
2,798
(870)
1,928
Expiry of equity option (note 23)
 – 
 – 
 – 
 – 
 – 
(13,255)
13,255
 – 
 – 
 – 
 – 
 – 
Balance as at 30 September 2021
26,513
160,271
2,746
457 (3,083)
2,447
 – 
(52,200)
(85)
137,066
19,549
156,615
The accompanying notes 1 to 32 form an integral part of the Consolidated financial statements.
Share 
capital 
£000
Share 
premium 
account 
£000
Merger 
reserve 
£000
Capital 
redemption 
reserve 
£000
ESOT 
reserve 
£000
Retained 
earnings 
£000
Equity 
option 
reserve 
£000
Translation 
reserve 
£000
Hedge 
reserve 
£000
Total 
£000
Non-
controlling 
interests 
£000
Total 
equity 
£000
Balance as at 1 October 2019
7,416 279,756
2,746
457 (2,787)
69,675 (13,255)
(45,133)
(247) 298,628
22,803
321,431
Net loss for the year (restated)
–
–
–
–
–
(303,667)
–
–
– (303,667)
928 (302,739)
Currency translation movement  
on net investment in subsidiary 
undertakings (restated)
–
–
–
–
–
–
–
(5,582)
–
(5,582)
–
(5,582)
Movement in fair value of cash  
flow hedges
–
–
–
–
–
–
–
–
(763)
(763)
–
(763)
Fair value of cash flow hedges released 
to the income statement
–
–
–
–
–
–
–
–
52
52
–
52
Total comprehensive income for the 
year (restated)
–
–
–
–
–
(303,667)
–
(5,582)
(711)(309,960)
928 (309,032)
Dividends (note 10)
–
–
–
–
–
(13,012)
–
–
–
(13,012)
–
(13,012)
Dividends paid to minority interests
–
–
–
–
–
–
–
–
–
–
(1,809)
(1,809)
Exercise of share options
–
–
–
–
(388)
–
–
–
–
(388)
–
(388)
Share-based payments (note 28)
–
–
–
–
–
556
–
–
–
556
–
556
Issue of shares – share placement
596
49,413
–
–
–
–
–
–
–
50,009
–
50,009
Issue of shares – subscription
146
11,283
–
–
–
–
–
–
–
11,429
–
11,429
Issue of shares – rights issue
18,355
99,632
–
–
–
–
–
–
–
117,987
–
117,987
Capital reduction
– (279,813)
–
–
–
279,813
–
–
–
–
–
–
Tax credited to equity
–
–
–
–
–
61
–
–
–
61
–
61
Disposal of subsidiary
–
–
–
–
–
–
–
(186)
–
(186)
–
(186)
Balance as at 30 September 2020 
(restated)
26,513
160,271
2,746
457
(3,175)
33,426 (13,255)
(50,901)
(958)
155,124
21,922
177,046
Consolidated statement of changes of equity
For the year ended 30 September 2021

Annual Report and Accounts 2021 Hyve Group plc 
119
Strategic report	
Governance	
Financial statements
Notes
2021 
£000
2020  
(restated) 
£000
Non-current assets
Goodwill
12
73,702
63,678
Other intangible assets
14
200,660
240,572
Property, plant and equipment
15
17,237
21,115
Interests in associates and joint ventures
18
37,126
37,444
Investments
13
–
1,540
Deferred consideration receivable > 1 year
19
7,357
6,865
Deferred tax asset
24
5,707
460
341,789
371,674
Current assets
Trade and other receivables
19
35,569
33,731
Tax prepayment
19
1,818
1,374
Cash and cash equivalents
19
41,733
50,330
79,120
85,435
Total assets
420,909
457,109
Current liabilities
Bank loan and overdrafts
20
(11,751)
(17,500)
Trade and other payables
21
(42,665)
(58,354)
Deferred income
21
(72,277)
(61,276)
Corporation tax
(1,259)
(1,360)
Derivative financial instruments
23
 – 
(9,393)
Provisions
22
 – 
(170)
(127,952)
(148,053)
Non-current liabilities
Bank loan and overdrafts
20
(109,849)
(100,485)
Provisions 
22
(1,400)
(1,547)
Lease liabilities
27
(13,375)
(15,332)
Deferred tax liabilities
24
(11,633)
(13,773)
Derivative financial instruments
23
(85)
(873)
(136,342)
(132,010)
Total liabilities
(264,294)
(280,063)
Net assets
156,615
177,046
Equity
Share capital
25
26,513
26,513
Share premium account
160,271
160,271
Merger reserve
2,746
2,746
Capital redemption reserve
457
457
Employee Share Ownership Trust (ESOT) reserve
(3,083)
(3,175)
Retained earnings 
2,477
33,426
Equity option reserve
23
–
(13,255)
Translation reserve
(52,200)
(50,901)
Hedge reserve
(85)
(958)
Equity attributable to equity holders of the parent
137,066
155,124
Non-controlling interests
26
19,549
21,922
Total equity
156,615
177,046
The accompanying notes 1 to 32 form an integral part of the Consolidated financial statements.
The financial statements of Hyve Group plc, registered company number 01927339, were approved by the Board of Directors and authorised for issue  
on 16 December 2021. They were signed on their behalf by:
Mark Shashoua	
	
	
	
	
	
John Gulliver	
Chief Executive Officer	
	
	
	
	
Chief Finance and Operations Officer
Consolidated statement of financial position
30 September 2021

120
Hyve Group plc Annual Report and Accounts 2021
Notes
2021 
£000
2020  
(restated) 
£000
Operating activities
Operating loss from continuing operations
(18,878)
(308,822)
Operating (loss)/profit from discontinued operations
(4,351)
1,480
Operating loss
(23,229)
(307,342)
Adjustments:
Depreciation and amortisation
34,734
36,777
Impairment of goodwill, intangible assets and investments in associates and JVs
12
19,028
263,424
Share-based payments
28
761
579
Decrease in provisions
(442)
(119)
Loss/(profit) on disposal of plant, property and equipment and computer software
146
(8)
Loss/(profit) on disposal of subsidiary holdings
3,415
(2,263)
Fair value of cash flow hedges recognised in the income statement
224
52
Share of profit from associates and joint ventures
(1,545)
(4,213)
Operating cash flows before movements in working capital
33,092
(13,113)
(Increase)/decrease in receivables
(7,298)
31,253
Prepayments to venues
–
(1,630)
Utilisation of venue prepayments
72
726
Increase/(decrease) in deferred income
11,959
(28,823)
(Decrease)/increase in payables
(9,367)
14,813
Operating cash flows after movements in working capital
28,458
3,226
Dividends received from associates and joint ventures
1,958
4,528
Cash generated from operations
30,416
7,754
Tax paid
(3,266)
(2,713)
Net cash from operating activities
27,150
5,041
Investing activities
Interest received
6
163
611
Acquisition of investments
–
(1,040)
Acquisition of businesses – cash paid net of cash acquired
13
(23,000)
(97,757)
Purchase of plant, property and equipment and computer software
(975)
(1,943)
Disposal of plant, property and equipment and computer software
73
–
Disposal of subsidiaries and investments – cash received net of cash disposed
17,19
(3,480)
(650)
Net cash utilised on investing activities
(27,219)
(100,779)
Financing activities
Equity dividends paid
–
(12,995)
Dividends paid to non-controlling interests
(671)
(1,808)
Interest paid and bank charges
7
(6,556)
(7,980)
Principal lease payments
27
(4,015)
(3,940)
Proceeds from the issue of share capital and exercise of share options
–
179,084
Fees relating to issue of share capital
–
(11,088)
Acquisition of shares for ESOT
–
(388)
Drawdown of borrowings
69,604
145,321
Repayment of borrowings
(67,249)
(173,432)
Net (outflow)/inflow from financing activities
(8,887)
112,774
Net (decrease)/increase in cash and cash equivalents
(8,956)
17,036
Cash and cash equivalents at beginning of year 
50,330
33,027
Effect of foreign exchange rates
359
267
Cash and cash equivalents at end of year
41,733
50,330
The accompanying notes 1 to 32 form an integral part of the Consolidated financial statements.
Consolidated cash flow statement
For the year ended 30 September 2021

Annual Report and Accounts 2021 Hyve Group plc 
121
Strategic report	
Governance	
Financial statements
1 General information
Hyve Group plc is a public company limited by shares incorporated in the 
United Kingdom under the Companies Act and is registered in England  
and Wales. The address of the registered office is given on page 178.  
The nature of the Group’s operations and its principal activities are set  
out in the Strategic review on pages 1 to 62 and in note 3. 
These financial statements are presented in British pounds sterling.  
All amounts, unless otherwise stated, have been rounded to the nearest 
thousand. Foreign operations are included in accordance with the 
accounting policies set out below.
Amendments to IFRSs that are mandatorily effective for the current year
Impact of accounting standards to be applied in future periods
There are a number of standards and interpretations which have been 
issued by the International Accounting Standards Board that are effective 
for periods beginning subsequent to 30 September 2021 that the Group has 
decided not to adopt early. The Group does not believe these standards  
and interpretations will have a material impact on the financial statements 
once adopted.
IFRS 9 Financial Instruments
The standard is being amended for periods beginning from 1 January  
2021 in response to the phasing out of certain benchmark interest rates.  
The amendments cover how to account for changes in contractual cash 
flows or hedging relationships for financial instruments affected by the 
replacement of benchmark interest rates. During the period, the Group  
has not designated any risk components of alternative benchmark rates  
in any hedge relationships. The Group does not hold any other financial 
instruments exposed to alternative benchmark rates, except its term loan 
and revolving credit facilities and corresponding interest rate swaps,  
which reference GBP LIBOR rates. The facility will transition to the relevant 
alternative reference rate at the point of the cessation of the impacted 
LIBOR rate. The Group does not expect that any transition adjustments will 
be required.
Prior period errors
During the year ended 30 September 2021, the Financial Reporting Council 
(FRC) submitted a request for further information on the Group’s Annual 
Report and Accounts for the year ended 30 September 2020. The review 
conducted by the FRC was based solely on the Group’s published Annual 
Report and Accounts and does not provide any assurance that the Annual 
Report and Accounts are correct in all material aspects. 
In Hyve Group plc’s Annual Report and Accounts for the year ended 
30 September 2020 the Group disclosed the amounts recognised in respect 
of the identifiable assets acquired and liabilities assumed upon completion 
of the acquisition of Shoptalk Commerce LLC and Groceryshop LLC in 
December 2019.
At acquisition the Group assumed a lease for the acquired business’ office  
in New York.
A lease liability of £4.9m was recognised, measured at the present value of 
the remaining lease payments using the incremental borrowing rate at the 
acquisition date.
A right-of-use asset of £1.6m was also recognised, measured at the same 
amount as the lease liability, adjusted to reflect what we considered to be 
the unfavourable terms of the lease at acquisition. Specifically, the right- 
of-use asset was adjusted to only reflect the office space required by the 
acquired business, based on the number of employees and the estimated 
space required per employee. 
Following discussions with the FRC and the Group’s external auditors, we 
acknowledge that this adjustment reflected circumstances specific to the 
acquired business, rather than those of a market participant. As such the 
adjustment was not in compliance with paragraph 28B of IFRS 3 Business 
Combinations. The right-of-use asset should instead have been measured 
at the same amount as the lease liability and not adjusted for the proportion 
of the office space deemed surplus to requirements at acquisition.
Correcting the error at acquisition has resulted in an increase in the cost  
of the right-of-use asset of £3.4m, a decrease in deferred tax assets 
recognised of £0.7m and therefore a decrease in the cost of goodwill  
arising on acquisition of £2.7m.
We have also restated the comparative amounts to take account of the 
consequential impact of the changes at acquisition on the depreciation 
charge recognised in respect of right-of-use assets and the impairment  
of goodwill. 
An additional error identified on the same lease has also been corrected.  
The adjustment is to eliminate an accrual for a rent-free liability which  
was incorrectly charged in the prior year in addition to its inclusion in the 
calculation of the lease liability in accordance with IFRS 16. The release of 
this duplicate liability reduces trade and other payables in the balance sheet 
and removes the charge from the income statement. The total amount of 
this amendment was £0.1m.
The Group’s tax credit for the year ended 30 September 2020 has been 
restated as the deferred tax asset of £0.7m previously recognised at 
acquisition was subsequently released to the income statement at 
30 September 2020.
We have also restated for the impact of the retranslation of the revised  
costs of the USD denominated right-of-use asset and goodwill balances, 
recognised in the Group’s foreign currency translation reserve.
As the error occurred at the acquisition date, there is no impact on the 
opening statement of financial position and therefore the opening statement 
of financial position has not been restated or presented in these accounts.
The following table summarises the impact of the restatements on the 
financial statements of the Group. The net impact on the Group’s loss for  
the financial year ended 30 September 2020 is £81,000. The net impact on 
the Group’s net assets is £100,000. The impact of the prior period error on 
both basic and diluted earnings per share is presented in note 11.
Consolidated income statement
2020 
£000
Depreciation of right-of-use asset 
(324)
Impairment of goodwill
(408)
Short-term leases – offices
102
Administrative expenses
(630)
Tax credit
711
Decrease in profit for the financial year
81
Notes to the consolidated accounts
For the year ended 30 September 2021

122
Hyve Group plc Annual Report and Accounts 2021
1 General information continued
Consolidated statement of financial position
2020  
£000
Goodwill
(3,151)
Property, plant and equipment 
3,151
Trade and other payables
100
Change in net assets
100
Retained earnings
81
Translation reserve
 19
Change to total equity 
100
The Group’s results for the year ended 30 September 2020 have also been 
restated for the treatment of the Central Asia business as a discontinued 
operation. See note 17 for further details.
2 Basis of accounting
Hyve Group plc (‘the Company’) is a UK listed company and, together  
with its subsidiary operations, is hereafter referred to as ‘the Group’.  
These financial statements have been prepared in accordance with 
international accounting standards in conformity with the requirements  
of the Companies Act 2006 and in accordance with international  
financial reporting standards adopted pursuant to Regulation (EC).
The preparation of financial statements under IFRS requires the  
Directors to make judgements, estimates and assumptions that affect the 
application of policies and the reported amounts of assets and liabilities, 
and income and expenses. These estimates and associated assumptions 
are based on past experience and other factors considered applicable at 
the time and are used to make judgements about the carrying value of 
assets and liabilities that cannot be readily determined from other sources. 
Actual results may differ from these estimates.
These estimates and underlying assumptions are reviewed on an ongoing 
basis. Changes to estimates and assumptions are reflected in the financial 
statements in the period in which they are made. 
The statements are presented in pounds sterling and have been prepared 
under IFRS using the historical cost basis, except for the revaluation of 
certain financial instruments which are recognised at fair value at the  
end of each reporting period. Historical cost is generally based on the  
fair value of the consideration given in exchange for assets. The principal 
accounting policies adopted are consistent with the prior year.
Going concern
The financial statements have been prepared on a going concern basis, 
which assumes that the Company will continue in operational existence  
for the foreseeable future. 
As part of their assessment of the appropriateness of adopting the going 
concern basis when preparing the annual report and financial statements, 
the Directors have considered the current strength of the Group’s liquidity, 
recent trading performance indicators and the potential impact of forecast 
scenarios on the Group’s financial position over the next 12 months.
At 30 September 2021 the Group had available liquidity of £130.1m (2020: 
£178.6m) and adjusted net debt of £79.9m (2020: £67.7m). The Group’s 
available liquidity has decreased during the year as a result of £37.2m  
of term loan repayments and the £23.2m acquisition of Retail Meetup in 
December 2020. Insurance proceeds of £65.0m (2020: £22.0m) for event 
cancellations were received during the year, more than offsetting the 
operating cash outflows as a result of the continued event disruption in  
the first half of the financial year.
In December 2020, simultaneously with the Retail Meetup acquisition, the 
Group amended its banking facilities, updating the term loan repayment 
schedule. Of the £62.8m term loan drawn at 30 September 2021, £0.8m is 
now due for repayment in March 2022, £5.0m in June 2022, £6.0m in each 
of September 2022 and November 2022 and £22.5m in each of November 
2023 and December 2023. In respect of any further insurance proceeds 
received from cancellation insurance claims for FY20 and FY21 events,  
50% of the proceeds received will be used as an early repayment of the 
upcoming term loan repayments.
After year end, on 15 November 2021, the Group agreed a 12-month 
extension to the waiver of the financial covenants with its lenders.  
The Group’s quarterly leverage ratio covenant of not more than 3x,  
and interest cover ratio of not less than 4x, have been waived up to  
and including March 2023, and replaced by a £40m minimum liquidity 
covenant. From June 2023 the leverage and interest cover ratios will be 
reinstated. This extends the covenant waivers to more than six months 
beyond the 12-month period of assessment.
As markets have reopened in recent months, the Group has been able to 
resume running events across almost all of its markets. These have yielded 
a number of positive trends that are showing signs of improving further 
going into FY22, including strong domestic participation, higher customer 
spend, increased visitor density, improved NPS scores and strong forward 
bookings for next year’s events. 
The acquisition of Retail Meetup in December 2020 and 121 Group in 
November 2021 have accelerated the Group’s omnichannel strategy, 
providing additional online capability to deliver events and serve key 
industry sectors virtually. This has given the Group a proven revenue 
stream that adds resilience in the event of any further disruption to the 
Group’s in-person event schedule.
The Group has modelled a number of scenarios, based on different 
assumptions, regarding the duration and extent to which COVID-19 might 
impact the business. For each of our markets we have sensitised the 
revenue, profit and cash flow impact of reduced trading activity. We have 
considered the extent to which COVID-19 continues to impact each of our 
markets in our assessment of the outlook. For the purposes of considering 
the Group’s going concern assessment, we have focused on two scenarios:
	 A Base Case; and
	 A Downside Case.
Notes to the consolidated accounts

Annual Report and Accounts 2021 Hyve Group plc 
123
Strategic report	
Governance	
Financial statements
The Base Case, which represents the Directors’ current best estimate, 
assumes a return to a full events calendar in FY22. This takes into account 
that the majority of our markets have run events post-pandemic and there 
are no events scheduled to run in the first half of the financial year in the 
few markets yet to return. We acknowledge that there is the possibility of 
disruption due to new variants, but at this stage feel they will have a limited 
impact on our event schedule. The levels of both domestic and, more 
substantially, international attendance have been assumed to remain 
below pre-pandemic levels in FY22, before recovering to previous levels  
by FY24. Under the Base Case scenario, available liquidity is expected to 
remain in excess of £110m throughout the 12-month period from the date 
of the Annual Report.
The Downside Case has been modelled for the purposes of ensuring  
the liquidity covenant is not breached during the period of assessment, 
even if the speed of the recovery slows. The Downside Case assumes a 
significant slowdown in the recovery of international travel, to just a third of 
pre-pandemic levels. It also factors in considerable disruption to the event 
schedule until after March 2022, assuming reimposed restrictions impact 
our events in the UK, US and mainland Europe. This scenario also assumes 
further disruption to the event schedule in both China and South Africa,  
as a result of the recent reintroduction of restrictions and the slower  
pace of recovery respectively. In response to this scenario playing out, 
further cost savings have been assumed, including a delay to planned 
investments, reduced discretionary bonus payments and variable event 
savings as a result of the lower international revenues and event 
cancellations. Liquidity is expected to remain in excess of £70m  
throughout the 12-month period from the date of the Annual Report.
Both scenarios therefore have material headroom over and above  
the £40m minimum liquidity covenant in place for the duration of the 
going concern assessment. While beyond the period of assessment,  
the reintroduction of covenants from June 2023 was also considered.  
The Group is expected to meet both covenants when they resume under 
the Base Case scenario, but could breach the leverage ratio under the 
Downside Case in the quarter ending June 2023 without additional 
mitigating actions being taken.
Finally, a reverse stress test case has been developed, to determine a 
scenario under which the Group’s minimum liquidity covenant might be 
breached. A scenario where there is a return to a situation beyond the 
height of the pandemic would be required to breach the covenant during 
the period of assessment. This scenario assumes significant disruption to 
the event schedule over a period of the next 10 months, with no events able 
to take place for the rest of the financial year with the exception of events 
in Russia and Ukraine, which are assumed to resume in the final quarter. 
This assumption is based on these regions having proved able to run 
events successfully while local vaccination rates are low and restrictions 
have been in place elsewhere globally.
Even under this extreme scenario the Group still has available liquidity  
of at least £30m within the period of assessment but will breach the 
minimum liquidity covenant between October and December 2022.
Further, the Group can implement a number of mitigating actions if 
required, including but not limited to:
	 The pursuit of further insurance proceeds. The Group has a number 
of outstanding claims that it continues to pursue, as well as additional 
cover taken out in respect of the UK Government’s Live Events 
Reinsurance Scheme.
	 Deferral of term loan repayments. The Group has repayments due in 
calendar year 2022 totalling £17.8m, but has a supportive lender group, 
which has agreed to the deferral of scheduled repayments of the term 
loan in the recent past in response to the outbreak of COVID-19.
	 Disposal of events or portfolios of events. In the last 24 months the Group 
has successfully disposed of the Group’s ABEC, Kazakhstan, Azerbaijan, 
Uzbekistan and Fasteners businesses. The Group has a number of 
desirable assets that are currently not being considered for disposal  
for strategic reasons but could be sold to provide additional liquidity  
if absolutely necessary.
	 Cost savings. The Group has implemented a material cost savings 
programme in response to the COVID-19 outbreak previously and  
can activate further measures if necessary. Further investments in  
FY22 can be deferred or removed to help ease liquidity. Last year  
the Group proved that it could act quickly to implement cost savings, 
even those related to staff reductions, as evidenced by the two waves  
of redundancies. 
	 Equity raise. The Group’s investors have previously supported injecting 
additional capital into the business. This was most apparent in a 
downside scenario in respect of the May 2020 rights issue which  
raised £126.6m.
Based on the current and projected levels of liquidity, under a range of 
modelled scenarios, the Directors believe that the Group is well placed to 
manage its financial obligations and other business risks satisfactorily.  
The Directors have been able to form a reasonable expectation that  
the Group has adequate resources to continue in operation for at  
least 12 months from the signing date of these financial statements.  
The Directors therefore consider it appropriate to adopt the going concern 
basis of accounting in preparing the Annual Report financial statements. 
Basis of consolidation
The Group accounts consolidate the accounts of Hyve Group plc and  
the subsidiary undertakings controlled by the Company drawn up to 
30 September each year. Control is achieved where the Company has 
power over the investee, is exposed, or has rights, to variable returns from 
its involvement with the investee, and has the ability to use its power to 
affect its returns.
The Company reassesses whether or not it controls an investee if facts and 
circumstances indicate that there are changes to one or more of the three 
elements of control listed above.

124
Hyve Group plc Annual Report and Accounts 2021
2 Basis of accounting continued
On acquisition, the assets and liabilities of a subsidiary are measured  
at their fair values at the date of acquisition. Any excess of the cost of 
acquisition over the fair values of the identifiable net assets is recognised 
as goodwill. The interest of non-controlling shareholders is stated at the 
non-controlling interest’s proportion of the fair values of assets and 
liabilities recognised. 
Consolidation of a subsidiary begins when the Company obtains control 
over the subsidiary and ceases when the Company loses control of the 
subsidiary. Specifically, the results of subsidiaries acquired or disposed of 
during the year are included in profit or loss from the date the Company 
gains control until the date when the Company ceases to control the 
subsidiary. Profit or loss and each component of other comprehensive 
income are attributed to the owners of the Company and to the 
non‑controlling interests. Total comprehensive income of the subsidiaries  
is attributed to the owners of the Company and to the non‑controlling 
interests even if this results in the non‑controlling interests having a  
deficit balance.
Where necessary, adjustments are made to the financial statements of 
subsidiaries to bring the accounting policies used in line with those used  
by the Group. 
All intra-group transactions, balances, income and expenses are 
eliminated on consolidation.
Non-controlling interest in the net assets of consolidated subsidiaries is 
identified separately from the Group’s equity therein. Non-controlling 
interests consist of the amount of those interests as at the date of the 
original business combination and the non-controlling interest’s share of 
changes in equity since the date of the combination. Losses applicable to 
the non-controlling interests in excess of their interest in the subsidiaries 
equity are allocated against non-controlling interests even if this results  
in a deficit balance.
Changes in the Group’s interests in subsidiaries that do not result in a loss 
of control are accounted for as equity transactions. The carrying amount 
of the Group’s interests and the non‑controlling interests are adjusted  
to reflect the changes in their relative interests in the subsidiaries. Any 
difference between the amount by which the non‑controlling interests  
are adjusted and the fair value of the consideration paid or received is 
recognised directly in equity and attributed to the owners of the Company.
Business combinations
The acquisition of subsidiaries is accounted for using the acquisition 
method. The cost of the acquisition is measured at the aggregate of the 
fair values, at the date of exchange, of assets given, liabilities incurred  
or assumed, and equity instruments issued by the Group in exchange  
for control of the acquiree. Any costs attributable to the business 
combination are expensed directly to the Consolidated income statement. 
The acquiree’s identifiable assets, liabilities and contingent liabilities that 
meet the conditions for recognition under IFRS 3 are recognised at their 
fair value at the acquisition date, except for non-current assets (or disposal 
groups) that are classified as held for resale in accordance with IFRS 5 
Non-current assets held for sale and discontinued operations.
Goodwill arising on acquisition is recognised as an asset and initially 
measured at cost, being the excess of the cost of the business combination 
over the Group’s interest in the net fair value of the identifiable assets, 
liabilities and contingent liabilities recognised. If the Group’s interest in the 
net fair value of the acquiree’s identifiable assets, liabilities and contingent 
liabilities exceeds the cost of the business combination, the excess is 
recognised immediately in the income statement.
Any contingent consideration to be transferred by the acquirer will be 
recognised at fair value at the acquisition date. Subsequent changes to the 
fair value of the contingent consideration, which is classified as a financial 
liability that is within the scope of IFRS 9, will be recognised in the income 
statement as investment income or finance cost. 
The interest of minority shareholders in the acquiree is initially measured 
as the non-controlling interest’s proportion of the net fair value of the 
assets, liabilities and contingent liabilities recognised.
A step acquisition occurs when the Group obtains control over an entity  
by acquiring an additional interest in that entity. If that entity is a business, 
the Group’s previously held equity interest is remeasured to fair value at 
the date the controlling interest is acquired. Any difference in the previously 
held equity interest is recognised as a gain or loss in the income statement. 
Any amounts previously recorded in other comprehensive income relating 
to the investee are reclassified and included in the calculation of the gain 
or loss as of the acquisition date. In a step acquisition in which control is 
obtained, but the Group does not purchase all of the remaining ownership 
interests, a non-controlling interest is recorded in equity at the acquisition 
date at fair value.
Non-current assets held for sale
Non-current assets (and disposal groups) classified as held for sale are 
measured at the lower of carrying amount and fair value less costs to sell.
Non-current assets and disposal groups are classified as held for sale if 
their carrying amount will be recovered through a sale transaction rather 
than through continuing use. This condition is regarded as met only when 
the sale is highly probable and the asset (or disposal group) is available  
for immediate sale in its present condition. Management must be 
committed to the sale which should be expected to qualify for recognition 
as a completed sale within one year from the date of classification.
When the Group is committed to a sale plan involving loss of control of a 
subsidiary, all of the assets and liabilities of that subsidiary are classified  
as held for sale when the criteria described above are met, regardless  
of whether the Group will retain a non-controlling interest in its former 
subsidiary after the sale.
When the Group is committed to a sale plan involving disposal of an 
investment in an associate or, a portion of an investment in an associate, 
the investment, or the portion of the investment in the associate that will  
be disposed of is classified as held for sale when the criteria described 
above are met, and the Group discontinues the use of the equity method in 
relation to the portion that is classified a held for sale. Any retained portion 
of an investment in an associate that has not been classified as held for 
sale continues to be accounted for using the equity method. The Group 
discontinues the use of the equity method at the time of disposal when the 
disposal results in the Group losing significant influence over the associate.
Notes to the consolidated accounts

Annual Report and Accounts 2021 Hyve Group plc 
125
Strategic report	
Governance	
Financial statements
2 Basis of accounting continued
After the disposal takes place, the Group accounts for any retained  
interest in the associate in accordance with IFRS 9 unless the retained 
interest continues to be an associate, in which case the Group uses the 
equity method (see the accounting policy regarding investments in 
associates below).
Discontinued operations
The Group classifies an operation as discontinued when it has disposed of 
or intends to dispose of a business component that represents a separate 
major line of business or geographical area of operations. The post-tax 
profit or loss of the discontinued operations is shown as a single line on the 
face of the Consolidated income statement, separate from the continuing 
operating results of the Group. When an operation is classified as a 
discontinued operation, the comparative Consolidated income statement 
is represented as if the operation had been discontinued from the start of 
the comparative year.
Goodwill
Goodwill arising on consolidation represents the excess of the cost of 
acquisition over the Group’s interest in the fair value of the identifiable 
assets and liabilities of a subsidiary at the date of acquisition. Goodwill is 
recognised as an asset and reviewed for impairment at least annually.  
Any impairment is recognised immediately in the Consolidated income 
statement and is not subsequently reversed.
For the purpose of impairment testing, goodwill is allocated to each of  
the Group’s cash-generating units (CGUs) expected to benefit from the 
synergies of the combination. CGUs to which goodwill has been allocated 
are tested for impairment annually, or more frequently when there is an 
indication that the unit may be impaired. If the recoverable amount of  
the CGU is less than the carrying value of the unit, the impairment loss is 
allocated first to reduce the carrying amount of any goodwill allocated to 
the unit and then to other assets of the unit, pro-rata based on the carrying 
amount of each asset in the unit. 
On disposal of a subsidiary, the attributable amount of goodwill is included 
in the determination of the profit or loss on disposal.
Goodwill on acquisition of a foreign entity is treated as an asset of the 
foreign entity and translated at the closing rate. 
Intangible assets
Computer software is initially measured at purchase cost. Customer 
relationships, trademarks and licences, perpetual technology licenses  
and visitor databases are initially measured at fair value. Computer 
software, customer relationships, trademarks and licences and visitor 
databases have a definite useful life and are carried at cost or fair value 
less accumulated amortisation. Amortisation is calculated using the  
straight-line method to allocate the cost over their estimated useful life. 
The estimated useful lives are typically between three and 12 years for 
customer relationships, for trademarks up to 20 years and for visitor 
databases between five and eight years. Computer software is amortised 
over five years. The amortisation charge is included in administrative 
expenses in the Consolidated income statement.
Impairment of assets excluding goodwill
At each balance sheet date, the Group reviews the carrying amounts  
of its tangible and intangible assets to determine whether there is any 
indication that those assets are impaired. If any such indication exists, the 
recoverable amount of the asset is estimated in order to determine the 
extent of the impairment (if any). Where the asset does not generate cash 
flows that are independent from other assets, the Group estimates the 
recoverable amount of the CGU to which the asset belongs. An intangible 
asset with an indefinite useful life is tested for impairment annually and 
whenever there is an indication that the asset may be impaired.
Recoverable amount is the higher of fair value less costs to sell and value  
in use. In assessing value in use, the estimated future cash flows are 
discounted to their present value using a discount rate that reflects current 
market assessments of the time value of money and the risks specific to the 
asset for which estimates of future cash flows have not been adjusted.
If the recoverable amount of an asset (or CGU) is estimated to be less than 
its carrying amount, the carrying amount of the asset (or CGU) is reduced 
to its recoverable amount. An impairment is recognised immediately as an 
expense. The impairment charge is included in administrative expenses in 
the Consolidated income statement.
Where an impairment loss subsequently reverses, the carrying amount  
of the asset (CGU) is increased to the revised estimate of its recoverable 
amount, but so that the increased carrying amount does not exceed the 
carrying amount that would have been determined had no impairment 
loss been recognised for the asset (CGU) in prior years. A reversal of an 
impairment loss is recognised in the Consolidated income statement 
immediately, unless the relevant asset is carried at a revalued amount,  
in which case the reversal of the impairment loss is treated as a 
revaluation increase.
Property, plant and equipment
Property, plant and equipment is carried at cost less accumulated 
depreciation and any recognised impairment loss.
Depreciation is charged to write off the cost of assets over their estimated 
useful lives, using the straight-line method, on the following bases:
Leasehold land and buildings		
– term of lease 
Plant and equipment	
	
– 2 to 10 years
Assets held under finance leases are depreciated over their expected 
useful lives on the same basis as owned assets, or where shorter, over the 
term of the relevant lease.
The gain or loss arising on the disposal or retirement of an asset is 
determined as the difference between the sales proceeds and the  
carrying value amount of the asset and is recognised in the Consolidated 
income statement.

126
Hyve Group plc Annual Report and Accounts 2021
2 Basis of accounting continued
Investments in associates and joint ventures
An associate is an entity over which the Group is in a position to exercise 
significant influence. Significant influence is the power to participate in the 
financial and operating policy decisions of the investee but is not control 
over those policies.
A joint venture is an entity over which the Group is in a position to exercise 
joint control. Joint control exists when decisions about the activities of the 
entity require the unanimous consent of the parties sharing control.
The results and assets and liabilities of associates and joint ventures are 
incorporated in these financial statements using the equity method of 
accounting. Investments in associates and joint ventures are carried in  
the Statement of financial position at cost as adjusted by post acquisition 
changes in the Group’s share of net assets of the associate or joint venture, 
less any impairment in the value of individual investments. Losses of  
an associate or joint venture in excess of Group’s interest in that entity 
(which includes any long-term interests that, in substance, form part of  
the Group’s net investment in the associate or joint venture) are recognised 
only to the extent that the Group has incurred legal or constructive 
obligations or made payments on behalf of the associate or joint venture.
Where a Group company transacts with an associate or joint venture of 
the Group, profits and losses are eliminated to the extent of the Group’s 
interest in the relevant associate or joint venture. Losses may provide 
evidence of an impairment of the asset transferred in which case an 
appropriate provision is made for impairment.
Other investments
Other investments are entities over which the Group does not have 
significant influence. Other investments are classified as assets held at  
fair value through profit or loss, with changes in fair value reported in  
the income statement.
Provisions
Provisions are recognised when the Group has a present obligation as  
a result of past events, it is probable that an outflow of resources will be 
required to settle the obligation and a reliable estimate can be made of 
the amount of the obligation. Provisions are discounted to present value 
where the effect is material.
Financial instruments
Classes of financial instruments
The Group aggregates its financial instruments into classes based on their 
nature and characteristics. The details of financial instruments by class are 
disclosed in note 23 to the accounts.
Financial assets
All recognised financial assets that are within the scope of IFRS 9 are 
required to be measured subsequently at amortised cost or fair value on 
the basis of the entity’s business model for managing the financial assets 
and the contractual cash flow characteristics of the financial assets.
The Group classifies its financial assets into the following categories: cash 
and cash equivalents and trade and other receivables. 
Financial assets are recognised on the Group’s statement of financial 
position when the Group becomes a party to the contractual provisions  
of the instrument. 
Cash and cash equivalents
Cash and cash equivalents comprise cash on hand and on demand 
deposits, and other short-term highly liquid investments that are readily 
convertible to a known amount of cash and are subject to an insignificant 
risk of changes in value.
Trade and other receivables
Trade receivables and other receivables are measured on initial 
recognition at fair value, and are subsequently measured at amortised 
cost, less any impairment. Trade receivables are recognised at the earlier 
of settlement of the performance obligation or the Group having an 
enforceable right of payment related to performance obligation relates.
The gain or loss on revaluation of deferred and contingent consideration 
receivable is recognised in the Consolidated income statement as 
investment revenue or a finance loss.
Impairment of financial assets
The Group always recognises lifetime expected credit losses (ECL) for 
trade receivables. The ECL on these financial assets are estimated using  
a provision matrix based on the Group’s historical credit loss experience, 
adjusted for factors that are specific to the debtors, general economic 
conditions and an assessment of both the current as well as the forecast 
direction of conditions at the reporting date, including time value of money 
where appropriate.
For all other financial assets, the Group recognises lifetime ECL when  
there has been a significant increase in credit risk since initial recognition. 
However, if the credit risk on the financial instrument has not increased 
significantly since initial recognition, the Group measures the loss 
allowance for that financial instrument at an amount equal to  
12‑month ECL.
Lifetime ECL represents the expected credit losses that will result from  
all possible default events over the expected life of a financial instrument. 
In contrast, 12‑month ECL represents the portion of lifetime ECL that is 
expected to result from default events on a financial instrument that are 
possible within 12 months after the reporting date.
Financial liabilities 
The Group classifies its financial liabilities into the following categories: 
written equity options, bank borrowings, and trade and other payables.
Financial liabilities are recognised on the Group’s Statement of financial 
position when the Group becomes a party to the contractual provisions  
of the instrument. 
Written equity options
Any contract with a single or multiple settlement option that contains an 
obligation for the Group to purchase equity in a subsidiary for cash gives 
rise to a financial liability for the present value of the repurchase price.  
An amount equal to the liability is recorded in equity on initial recognition 
of a written equity option. The liability is subsequently remeasured through 
the Consolidated income statement.
Where considered significant, the Group’s written equity options are 
discounted to their present value. The unwinding of the discount is charged 
through the Consolidated income statement over the period to exercise.
Notes to the consolidated accounts

Annual Report and Accounts 2021 Hyve Group plc 
127
Strategic report	
Governance	
Financial statements
2 Basis of accounting continued
Bank borrowings
Interest-bearing loans and overdrafts are recorded at the proceeds 
received, net of direct issue costs and stated at amortised cost using the 
effective interest rate method. The amortised cost calculation is revised 
when necessary to reflect changes in the expected cash flows and the 
expected life of the borrowings including the effects of the exercise of  
any prepayment, call or similar options. Any resulting adjustment to the 
carrying amount of the borrowings is recognised as interest expense in  
the income statement. Loan and overdraft interest and associated costs 
that are considered to be financing in nature are presented as financing 
activities in the cash flow statement.
Trade and other payables
Trade payables are measured at initial recognition at fair value and  
are subsequently measured at amortised cost. Trade payables are 
derecognised in full when the Group is discharged from its obligation,  
it expires, is cancelled or replaced by a new liability with substantially 
modified terms. Trade and other payables are short-term and there is  
no interest charged in connection with these, hence the effective interest 
method is not applied.
The gain or loss on revaluation of deferred and contingent consideration 
payable is recognised in the consolidated income statement as investment 
revenue or a finance cost.
Derivative financial instruments and hedge accounting
The Group’s activities expose it to the financial risks of changes in foreign 
currency exchange rates and changes in interest rates. The Group uses 
derivative financial instruments such as foreign exchange forward 
contracts and interest rate swaps to hedge these exposures.
Derivatives are initially recognised at fair value at the date a derivative 
contract is entered into and are subsequently remeasured to their fair 
value at the end of each reporting period. The resulting gain or loss is 
recognised in the Consolidated income statement unless hedge 
accounting has been applied by designating the derivative as a hedging 
instrument in an eligible hedging relationship. The Group designates its 
derivative financial instruments as hedging instruments in cash flow  
hedge relationships. A derivative is presented as a non-current asset  
or a non-current liability if the remaining maturity of the instrument is 
more than 12 months and it is not expected to be realised or settled  
within 12 months. Other derivatives are presented as current assets or 
current liabilities.
At the inception of the hedge relationship, the Group documents the 
relationship between the hedging instrument and the hedged item,  
along with the risk management objectives and strategy for undertaking 
various hedging transactions. At inception of the hedging relationship,  
and on an ongoing basis, the Group performs an assessment of hedge 
effectiveness to confirm the subsistence of an economic relationship,  
credit risk does not dominate value changes that result from that economic 
relationship, and the designated hedge ratio is consistent with the risk 
management strategy.
Derivative instruments are initially recognised at fair value at the date  
a derivative contract is entered into and are subsequently measured to 
their fair value at the end of each financial year. The effective portion of 
changes in the fair value of derivatives that are designated and qualify  
as cash flow hedges are deferred in equity. 
The gain or loss relating to any ineffective portion is recognised 
immediately in the Consolidated income statement as investment revenue 
or finance costs respectively. Amounts deferred in equity are recycled in 
the Consolidated income statement in the periods when the hedged item  
is recognised in the Consolidated income statement, in the same line of  
the Consolidated income statement as the recognised hedged item.
Hedge accounting is discontinued when the hedging instrument expires  
or is sold, terminated or exercised, or no longer qualifies for hedge 
accounting. Any cumulative gain or loss deferred in equity at that time 
remains in equity and is recognised when the forecast transaction is 
ultimately recognised in profit or loss. When a forecast transaction is no 
longer expected to occur, the cumulative gain or loss that was deferred  
in equity is recognised immediately in the income statement.
The Group’s use of financial derivatives is governed by the Group’s 
financial policies. Further details on these policies can be found in the 
Strategic report on pages 1 to 62. 
Fair values
The fair value is defined as the amount at which a financial instrument 
could be exchanged in an arm’s length transaction between informed and 
willing parties and is calculated by reference to market rates discounted to 
current value.
The Group determines the fair value of its financial instruments using 
market prices for quoted instruments and widely accepted valuation 
techniques for other instruments.
Valuation techniques include discounted cash flows, standard valuation 
models based on market parameters, dealer quotes for similar 
instruments and use of comparable arm’s length transactions.
Revenue
Revenue is measured at the fair value of consideration received or 
receivable and represents amounts receivable for goods and services 
provided in the normal course of business, net of discounts, VAT and other 
sales-related taxes, and provisions for returns and cancellations.
Revenue from exhibitions and conferences, whether in-person or virtual,  
is recognised when the event is held, being the point in time that services 
are provided to the customer and performance obligations have been 
satisfied. Payments for events are normally received in advance of the 
event dates. Contractually committed revenues and billings, to the extent 
that the amounts have fallen due and there is an enforceable right to 
payment, and cash received in advance, and directly attributable costs 
relating to future events, are deferred.
The amounts deferred are included in the Statement of financial position 
as deferred income and prepayments respectively until the event has 
completed. Deferred income balances included in current liabilities at the 
reporting date will be recognised as revenue within 12 months. Therefore, 
the aggregate amount of the transaction price in respect of performance 
obligations that are unsatisfied at the reporting date is the deferred 
income balance which will be satisfied within one year.

128
Hyve Group plc Annual Report and Accounts 2021
Section Heading
2 Basis of accounting continued
If an event is anticipated to make a loss then the prepaid event costs in 
excess of the deferred income held in the Statement of financial position  
at the end of a financial year are written off in full. Where material, 
transaction prices and discounts are appropriately allocated between 
performance obligations based on the market price of products.
Marketing and advertising services revenues are recognised on issue of 
the related publication, over the period of the advertising subscription, or 
over the period when the marketing service is provided, on a straight-line 
basis. The performance obligations are satisfied over time and this reflects 
when the customer benefits from the services provided. The performance 
obligations are distinct, being events held or publications issued. Where 
material, transaction prices and discounts are appropriately allocated 
between performance obligations based on the market price of products. 
Payments for such services are normally received in advance of the 
marketing or advertising period.
Interest income is accrued on a time basis, by reference to the principal 
outstanding and at the effective interest rate applicable.
Income from investments is recognised when the shareholders’ rights to 
receive payment have been established.
Due to the nature of the business, there is an immaterial value of 
transaction price allocated to unsatisfied performance obligations.  
There are no material contract assets arising on work performed to  
deliver performance obligations.
Barter transactions
Revenue relating to barter transactions is recorded at fair value and  
the timing of recognition is in line with the above. Expenses from barter 
transactions are recorded at fair value and recognised as incurred.  
Barter transactions typically involve the trading of show space or 
conference places in exchange for services provided at events or  
media advertising.
Taxation
The tax expense represents the sum of tax currently payable and  
deferred tax.
The current tax charge is based on the taxable profit for the year using the 
tax rates and laws that have been enacted or substantively enacted by the 
balance sheet date. Taxable profit differs from net profit as reported in the 
income statement because it excludes items of income or expense that are 
taxable or deductible in other years and it further excludes items that are 
never taxable or deductible.
Deferred tax is the tax expected to be payable or recoverable on 
differences between the carrying amounts of assets and liabilities in  
the financial statements and the corresponding tax bases used in the 
computation of taxable profit, and is accounted for using the balance 
sheet liability method. Deferred tax liabilities are generally recognised for 
all taxable temporary differences and deferred tax assets are recognised 
only to the extent that it is probable that taxable profits will be available 
against which deductible temporary differences can be utilised. Such 
assets and liabilities are not recognised if the temporary difference arises 
from goodwill or from the initial recognition (other than in a business 
combination) of other assets and liabilities in a transaction that does not 
affect the tax profit or the accounting profit.
Deferred tax liabilities are recognised for taxable temporary differences 
arising on investments in subsidiaries and associates and interests in joint 
ventures, except where the Group is able to control the reversal of the 
temporary difference and it is probable that the temporary difference  
will not reverse in the foreseeable future.
The carrying value of deferred tax assets is reviewed at each balance 
sheet date and reduced to the extent that it is no longer probable that 
sufficient taxable profits will be available to allow all or part of the asset  
to be recovered.
Deferred tax is calculated at the tax rates that are expected to apply in the 
period when the liability is settled or the asset is realised. Deferred tax is 
charged or credited in the income statement, except where it relates to 
items charged or credited directly to equity, in which case the deferred  
tax is also dealt with in equity.
Deferred tax assets and liabilities are offset when there is a legally 
enforceable right to set off current tax assets against current tax liabilities 
and when they relate to income taxes levied by the same taxation 
authority and the Group intends to settle its current tax assets and  
liabilities on a net basis.
A current tax provision is recognised when the Group has a present 
obligation as a result of a past event, it is probable that the Group will be 
required to settle that obligation and a reliable estimate can be made  
of the amount of the obligation. The provision is the best estimate of the 
consideration required to settle the present obligation at the balance  
sheet date, taking into account the risks and uncertainties surrounding  
the obligation.
Insurance proceeds
The Group has insurance policies in place in respect of event 
postponements and cancellations. The gross proceeds from claims  
under these policies are recognised in the income statement as other 
operating income when the receipt of the proceeds is virtually certain.
Government grants
Government grants are not recognised until there is reasonable assurance 
that the Group will comply with the conditions attaching to them and that 
the grants will be received. Government grants are recognised in profit  
or loss on a systematic basis over the periods in which the Group 
recognises as expenses the related costs for which the grants are intended 
to compensate. Government grants that are receivable as compensation 
for expenses or losses already incurred or for the purpose of giving 
immediate financial support to the Group with no future related costs are 
recognised in profit or loss in the period in which they become receivable.
Notes to the consolidated accounts

Annual Report and Accounts 2021 Hyve Group plc 
129
Strategic report	
Governance	
Financial statements
2 Basis of accounting continued
Foreign currencies
Transactions in foreign currencies are recorded at the rate of exchange  
at the date of the transaction or their contractual rate where applicable. 
Monetary assets and liabilities denominated in foreign currencies at the 
end of each financial year are retranslated at the rates of exchange 
prevailing at that date. Non-monetary assets and liabilities are translated 
at the rate prevailing at the date the fair value was determined. Non-
monetary items that are measured in terms of historical cost in a foreign 
currency are not retranslated. Gains and losses arising on the settlement 
of monetary items, and on the retranslation of monetary items, are 
included in income for the period. Exchange differences arising on the 
retranslation of non-monetary items carried at fair value are included in 
income for the period except for differences arising on the retranslation  
of non-monetary items in respect of which gains or losses are recognised 
directly in other comprehensive income. For such non-monetary items,  
any exchange component of that gain or loss is recognised in other 
comprehensive income.
Details of the Group’s accounting policies for forward contracts and 
options are included in the policy on derivative financial instruments.
On consolidation, the monthly income statements of overseas operations 
are translated at the average rates of exchange for each month, and  
each Statement of financial position at the rates ruling at the end of each 
financial year. Exchange differences arising are classified as equity and 
transferred to the Group’s translation reserve. Such translation differences 
are recognised as income or as expense in the period in which the 
operation is disposed of. The Group deems an operation to be disposed  
of when it has lost control of the trade and assets of that operation.
Under the exemption permitted from IAS 21 (the effects of changes  
in foreign exchange rates), cumulative translation differences for all 
foreign operations prior to 1 October 2004 have been treated as zero. 
Consequently, any gain or loss on disposal will exclude translation 
differences that arose prior to 1 October 2004.
Goodwill and fair value adjustments arising on the acquisition of a  
foreign entity are treated as assets and liabilities of the foreign entity  
and translated at the closing rate. 
Employee Share Ownership Trust
The financial statements include the assets and liabilities of the Employee 
Share Ownership Trust (ESOT). Shares in the Company held by the  
ESOT have been valued at cost and are held in equity. The costs of 
administration of the ESOT are written off to profit or loss as incurred.
Where such shares are subsequently sold, any net consideration received 
is included in equity attributable to the Company’s equity holders.
Pension and other retirement benefits
The Group operates defined contribution pension plans in multiple regions 
around the Group. Contributions payable are charged to the income 
statement as they fall due as an operating expense.
Share-based payments
Equity-settled
The Group issues equity-settled share-based payments to certain 
employees. These are measured at fair value (excluding the effect of 
non-market-based vesting conditions) at the date of grant. The fair value 
determined at the grant date of the equity-settled share-based payments 
is expensed on a straight-line basis over the vesting period, based on the 
Group’s estimate of shares that will eventually vest and adjusted for the 
effect of non-market-based vesting conditions.
Cash-settled
The Group operates a cash-settled share-based compensation plan for 
the benefit of certain employees. Cash-settled share-based payments  
are measured at fair value (excluding the effect of non-market-based 
vesting conditions) at each reporting date. The fair value is expensed  
on a straight-line basis over the vesting period, with a corresponding 
increase in liabilities.
Fair value is measured using a Black-Scholes model. The expected life 
used in the model has been adjusted, for the effects of non-transferability, 
exercise restrictions and behavioural considerations based on 
management’s best estimate.
Leases
The Group assesses whether a contract is or contains a lease at inception 
of the contract. The Group recognises a right-of-use asset and a 
corresponding lease liability with respect to all lease arrangements in 
which it is the lessee, except for short-term leases (defined as leases with  
a lease term of 12 months or less) and leases of low value assets. For these 
leases, the Group recognises the lease payments as operating leases 
expensed directly to the income statement. 
The lease liability is initially measured at the present value of the lease 
payments that are not paid at the commencement date, using the discount 
rate implicit with the lease. The lease liability is presented as a separate 
line in the Consolidated balance sheet. The lease liability is subsequently 
measured by increasing the carrying amount to reflect interest on the 
lease liability (using the discount rate used at commencement) and by 
reducing the carrying amount to reflect the lease payments made.  
The Group remeasures the lease liability (and makes a corresponding 
adjustment to the related right of use asset) whenever: 
	 A lease contract is modified and the lease modification is not accounted 
for as a separate lease, in which case the lease liability is remeasured 
based on the lease term of the modified lease by discounting the revised 
lease payments using a revised discount rate at the effective date of  
the modification;
	 The lease payments change due to changes in an index or rate or 
a change in expected payments, in which cases the lease liability 
is remeasured by discounting the revised lease payments using a 
changed discount rate at the effective date of the modification.

130
Hyve Group plc Annual Report and Accounts 2021
2 Basis of accounting continued
The right-of-use assets comprise the initial measurement of the 
corresponding lease liability, lease payments made at or before the 
commencement day, less any lease incentives received and vacant 
property provisions. They are subsequently measured at cost less 
accumulated depreciation and impairment losses. Right-of-use assets are 
depreciated over the expected lease term of the underlying asset. The 
depreciation starts at the commencement date of the lease. The Group 
applies IAS 36 to determine whether a right-of-use asset is impaired and 
accounts for any identified impairment loss against the right-of-use asset.
Headline results (notes 5 and 11)
In addition to the statutory results, headline results are prepared for the 
income statement, including measures in relation to operating profit,  
profit before tax and diluted earnings per share, as the Board considers 
these measures to be the most appropriate way to measure the Group’s 
performance in a way that is comparable to the prior year.
The Group presents headline results (note 5) and headline diluted  
earnings per share (note 11) to provide additional useful information on 
business performance trends to shareholders. These results are used for 
performance analysis and incentive compensation arrangements for 
employees. Headline results exclude items that are commonly excluded 
amongst peer companies: amortisation and impairment of goodwill and 
other intangible assets, transaction costs, restructuring costs, integration 
costs, profit or loss on disposal of businesses, and other items that in  
the opinion of the Directors would distort underlying results. The term 
‘headline’ is not a defined term under IFRSs and may not therefore be 
comparable to similarly titled profit measurements reported by other 
companies. It is not intended to be a substitute for, or superior to, IFRS 
measurements of profit. Refer to note 5 for details of adjusting items 
recorded for the year and reconciled to statutory operating profit.
Critical accounting judgements and key sources of estimation 
uncertainty
In the process of applying the Group’s accounting policies, a number of 
judgements and estimates have been made by management. Those that 
have the most significant effect on the amounts recognised in the financial 
statements or have the most risk of causing a material adjustment to the 
carrying amounts of assets and liabilities within the next financial year are 
discussed below.
Critical accounting judgements
Adjusting items 
The classification of adjusting items requires significant management 
judgement after considering the nature and intentions of a transaction. 
The Group’s definitions of adjusting items are outlined within both the 
Group accounting policies and the Glossary. These definitions have been 
applied consistently year-on-year.
Note 5 provides further details on current year adjusting items.
Valuation of separately identifiable intangible assets
To determine the value of separately identifiable intangible assets on  
a business combination, and deferred tax on those intangible assets,  
the Group is required to make judgements when utilising valuation 
methodologies. The valuation is based upon discounted cash flows models 
and includes judgements in relation to future cash flows, discount rates 
intended to reflect the risk-adjusted cost of capital in the territory of the 
acquisition, revenue forecasts and the estimates for the useful economic 
lives of intangible assets. There are significant judgements involved in 
assessing what amounts should be recognised as the estimated fair  
value of assets and liabilities acquired through business combinations, 
particularly the amounts attributed to separate intangible assets such as 
trademarks and customer relationships. These judgements impact the 
amount of goodwill recognised on acquisition. Any provisional amounts 
are subsequently finalised within the 12-month measurement period, as 
permitted by IFRS 3 Business Combinations. The Group considers the 
advice of third-party independent valuers to identify and calculate the 
valuation of intangible assets on acquisition. Details of acquisitions in the 
year are set out in note 13.
Key sources of estimation uncertainty
Impairment of goodwill and intangible assets
There are a number of estimates management considers when 
determining value in use, most significantly the growth rates applied to 
future cash flows and the discount rates used to derive the present value  
of those cash flows. Growth rates reflect management’s view of the 
long-term forecast rates of growth, using third party sources such as the 
International Monetary Fund (IMF) where appropriate. Discount rates  
are selected to reflect the risk-adjusted cost of capital for the respective 
territories. The most significant area of estimation uncertainty relates  
to forecast cash flows at each CGU. Forecast cash flows are based  
on Board-approved budgets and plans. A significant change in the 
assumptions used in determining the value in use of certain CGUs, could 
potentially result in an impairment charge being recognised in relation  
to these CGUs.
See note 12 for further detail.
The carrying value of goodwill and intangible assets at 30 September 2021 
is £73.2m (2020: £63.7m) and £201.2m (2020: £240.6m) respectively.
Deferred consideration receivable
The valuation of deferred consideration receivable of £9.8m (2020: £8.1m), 
recognised upon disposal of the Group’s businesses, is significantly 
impacted by the estimation of the discount rate used in determining the 
present value of the consideration. The discount rate is selected to reflect 
the risk-adjusted cost of capital for the territory in which the disposal has 
taken place, as well as the size and credit risk of the buyer. Any contingent 
element of the deferred consideration receivable is recognised at fair 
value based on the directors’ best estimate of the relevant performance  
of the disposed of business.
Deferred tax assets
Deferred tax assets are recognised only to the extent that it is probable 
that future taxable profits will be available against which the asset can be 
utilised. Therefore, there is estimation uncertainty relating to the forecast 
profits. The forecast profits are based on Board-approved budgets and 
plans. At 30 September 2021 deferred tax assets of £5.7m (2020: £0.5m) 
have been recognised. 
Notes to the consolidated accounts

Annual Report and Accounts 2021 Hyve Group plc 
131
Strategic report	
Governance	
Financial statements
3 Segmental information
The Group has identified reportable segments based on financial 
information used by the Executive Directors in allocating resources and 
making strategic decisions. The Executive Directors (consisting of the  
Chief Executive Officer and the Chief Finance and Operations Officer) are 
considered to be the Group’s Chief Operating Decision Maker. The Group 
evaluates performance on the basis of headline profit or loss before tax.
The Group’s reportable segments are operational business units and 
groups of events that are managed separately, either based on 
geographic location or as portfolios of events.
During the year the Group has made changes to its reportable segments. 
The Global Brands and UK segments have merged to form a new Global 
Communities segment, reflecting the new management structure in place 
for these businesses. Following the disposal of the Group’s Kazakhstan 
business in April 2021, in addition to the disposal of our Azerbaijan and 
Uzbekistan event portfolios in August 2020, Hyve has now completed  
its exit from Central Asia. The results of Central Asia are treated as a 
discontinued operation in both the current and comparative periods  
and Central Asia is no longer a reportable segment for the Group.
In order to enhance the transparency of our segmental reporting and 
present divisional cost bases which more accurately reflect the costs 
required to run the individual segments, we have reallocated any costs 
which are incurred centrally but can be directly attributable to the 
segments. This exercise has been performed for both the current period 
and the comparative period which has been restated.
The products and services offered by each business unit are identical 
across the Group. The revenue and headline profit before tax are 
attributable to the Group’s one principal activity, the organisation of trade 
exhibitions, conferences and related activities and can be analysed by 
operating segment as follows:
Year ended 30 September 2021
Global 
Communities 
£000
Asia 
£000
Eastern & 
Southern 
Europe 
£000
Russia 
£000
Continuing 
operations 
£000
Discontinued 
operations 
£000
Total Group 
£000
Revenue
17,725
4,114
6,054
27,308
55,201
49
55,250
Segment headline (loss)/profit before tax
(21,030)
(7,454)
(1,944)
5,742
(24,686)
(747)
(25,433)
Other operating income
66,101
–
66,101
Unallocated costs
(20,625)
–
(20,625)
Headline profit before tax
20,790
(747)
20,043
Adjusting items
(41,383)
(3,604)
(44,987)
Profit before tax
(20,593)
(4,351)
(24,944)
Tax
5,010
(86)
4,924
Profit for the period
(15,583)
(4,437)
(20,020)
The revenue in the year of £55.2m includes £0.5m (2020: £2.9m) of marketing and advertising services revenues. No individual customer amounts to more 
than 10% of Group revenues. 
Other operating income includes insurance proceeds received in the year of £65.0m (2020: £22.0m) in relation to claims regarding the cancellation or 
postponement of a number of events that were scheduled to take place in the current and prior year. The gross proceeds are recognised in the income 
statement as other operating income when the receipt of the proceeds is virtually certain. Please refer to the Chief Finance and Operations Officer’s 
statement for further detail.
Unallocated costs include:
	 Head office costs;
	 Foreign exchange gains and losses on translation of monetary assets and liabilities held in Group subsidiary companies that are denominated in 
currencies other than the functional currency of the subsidiaries; and
	 Net finance costs.

132
Hyve Group plc Annual Report and Accounts 2021
3 Segmental information continued
The Group’s share of profits from associates and joint ventures, capital expenditure and amortisation and depreciation can be analysed by operating 
segment as follows:
Year ended 30 September 2021
Global 
Communities  
£000
Asia 
£000
Eastern & 
Southern 
Europe 
£000
Russia 
£000
Total Group 
£000
Share of results of associates and joint ventures
Share of results before tax
–
1,880
–
120
2,000
Tax
–
(443)
–
(12)
(455)
Share of results after tax
–
1,437
–
108
1,545
Capital expenditure
Segment capital expenditure
120
71
96
134
421
Unallocated capital expenditure
554
975
Depreciation and amortisation
Segment depreciation and amortisation
27,684
1,588
140
283
29,695
Unallocated depreciation and amortisation
5,038
34,734
The impairment charges in respect of goodwill, intangible assets, investments in associates and joint ventures, and other assets can be analysed by 
operating segment as follows:
2021 
£000
2020  
(restated) 
£000
Asia
–
 25,712 
Global Communities
19,028
231,958
Eastern & Southern Europe
–
5,157
Discontinued operations
–
596
19,028
263,423
The Group’s assets and liabilities can be analysed by operating segment as follows:
30 September 2021
Global 
Communities  
£000
Asia 
£000
Eastern & 
Southern 
Europe 
£000
Russia 
£000
Total Group 
£000
Assets
Segment assets
264,147
68,083
5,281
37,624
375,135
Unallocated assets
45,774
420,909
Liabilities
Segment liabilities
(54,350)
(32,551)
(3,914)
(17,821)
(108,636)
Unallocated liabilities
(155,658)
(264,294)
Net assets
156,615
All assets and liabilities are allocated to reportable segments except for certain centrally held balances, including property, plant and equipment and 
computer software relating to the Group’s head office function, the Group’s bank loan, and taxation (current and deferred).
Notes to the consolidated accounts

Annual Report and Accounts 2021 Hyve Group plc 
133
Strategic report	
Governance	
Financial statements
3 Segmental information continued
Year ended 30 September 2020 (restated)
Global 
Communities 
£000
Asia 
£000
Eastern & 
Southern 
Europe 
£000
Russia 
£000
Continuing 
operations 
£000
Discontinued 
operations 
£000
Total Group 
£000
Revenue
56,505
17,069
4,010
21,781
99,365
5,717
105,082
Segment headline (loss)/profit before tax
(14,977)
6,390
(3,058)
(6,622)
(18,267)
(948)
(19,215)
Other operating income
22,578
–
22,578
Unallocated costs
(22,447)
165
(22,282)
Headline profit before tax
(18,136)
(783)
(18,919)
Adjusting items
(296,891)
2,263
(294,628)
Profit before tax
(315,027)
1,480
(313,547)
Tax
11,024
(216)
10,808
Profit for the period
(304,003)
1,264
(302,739)
Year ended 30 September 2020 (restated)
Global 
Communities  
£000
Asia 
£000
Eastern & 
Southern 
Europe 
£000
Russia 
£000
Total Group 
£000
Share of results of associates and joint ventures
Share of results before tax
–
6,028
–
(280)
5,748
Tax
–
(1,536)
–
–
(1,536)
Share of results after tax
–
4,492
–
(280)
4,212
Capital expenditure
Segment capital expenditure
132
51
17
93
293
Unallocated capital expenditure
1,649
1,942
Depreciation and amortisation
Segment depreciation and amortisation
24,900
3,946
2,084
822
31,752
Unallocated depreciation and amortisation
4,997
36,749
The Group’s assets and liabilities can be analysed by operating segment as follows:
30 September 2020 (restated)
Global 
Communities  
£000
Asia 
£000
Central Asia  
£000
Eastern & 
Southern 
Europe 
£000
Russia 
£000
Total Group 
£000
Assets
Segment assets
296,937
64,629
6,811
9,682
42,345
420,404
Unallocated assets
36,705
457,109
Liabilities
Segment liabilities
(65,164)
(28,293)
(3,189)
(7,428)
(31,444)
(135,518)
Unallocated liabilities
(144,545)
(280,063)
Net assets
177,046

134
Hyve Group plc Annual Report and Accounts 2021
3 Segmental information continued
Information about the Group’s revenue by origin of sale and non-current assets by geographical location is detailed below.
Geographical information
 Revenue1
 Non-current assets2
2021  
£000
2020  
£000
2021  
£000
2020  
£000
Asia
4,317
16,940
46,377
49,331
Central Asia
49
3,114
–
2,085
Eastern & Southern Europe
5,401
3,613
2,340
2,844
Russia
21,398
17,243
19,170
18,208
UK
9,311
38,245
82,073
39,083
US
6,674
2,746
91,879
89,369
Rest of the World
8,100
23,181
94,243
170,294
55,250
105,082
336,082
371,214
1	 Includes revenue from discontinued operations.
2 	 Non-current assets exclude deferred tax assets and non-current assets classified as held for sale.
4 Operating (loss)/profit
Operating (loss)/profit is stated after charging/(crediting):
2021 
£000
2020  
(restated) 
£000
Staff costs 
46,957
47,757
Redundancy, severance and payments in lieu of notice
(129)
3,940
Government grants – furlough payments received
(35)
(1,286)
Depreciation of property, plant and equipment 
5,702
5,171
Amortisation of intangible assets included within administrative expenses
29,032
31,576
Impairment of goodwill 
–
195,518
Impairment of intangibles (note 14)
19,028
63,432
Impairment of investments
–
4,473
(Profit)/loss on disposal of subsidiary holdings (note 17)
(197)
–
Short-term leases – offices
161
481
Short-term leases – venues
7,654
32,229
(Gain)/loss on derivative financial instruments – equity options (note 23)
(8,807)
(3,851)
Foreign exchange (gain)/loss on operating activities
306
(2,806)
Other operating income
66,101
22,578
Other operating income arises mainly from insurance proceeds received in the year in relation to claims regarding the cancellation or postponement of  
a number of events that were scheduled to take place in the current or prior year.
2021 
£000
2020 
£000
Cancellation insurance proceeds
64,992
22,006
Government and other subsidies
596
375
Other
513
197
Other operating income
66,101
22,578
Notes to the consolidated accounts

Annual Report and Accounts 2021 Hyve Group plc 
135
Strategic report	
Governance	
Financial statements
4 Operating (loss)/profit continued
Auditor’s remuneration
The analysis of the auditor’s remuneration is as follows: 
2021 
£000
2020 
£000
Fees payable to the Company’s auditor for the audit of the Company’s annual accounts
408
410
Fees payable to the Company’s auditor and its associates for other services:
– The audit of the Company’s subsidiaries pursuant to legislation
220
251
– Additional fees paid in relation to the 2020 audit
100
–
Total audit fees
728
661
– Other services pursuant to legislation (Interim review)
69
55
– Advice regarding regulatory enquiries
12
–
– Reporting accountant work – rights issue
–
384
Total non-audit fees
81
439
809
1,100
Details on the Group’s policy on the use of the auditor for non-audit services, the reasons why the auditor was used rather than another supplier and how 
the auditor’s independence and objectivity were safeguarded are set out in the Audit Committee report on page 75. No services were provided pursuant 
to contingent fee arrangements. 
5 Adjusting items
2021 
£000
2020  
(restated) 
£000
Operating adjusting items
Amortisation of acquired intangible assets (note 14)
27,770
29,154
Impairment of goodwill (note 12)
–
195,518
Impairment of intangible assets (note 14)
19,028
63,432
Impairment of investments in associates and JVs
–
4,473
Profit on disposal of subsidiary holdings (note 17)
(189)
–
Transaction costs on completed and pending acquisitions and disposals
682
3,271
Integration costs
– Integration costs
–
531
Restructuring costs
– TAG
–
823
Tax on income from associates and joint ventures
455
1,536
Total operating adjusting items
47,746
298,738
Financing adjusting items
Revaluation of assets and liabilities on completed acquisitions and disposals
– Gain on revaluation of equity options (note 23)
(8,807)
(3,851)
– Loss/(gain) on revaluation of deferred and contingent consideration payable (note 21)
1,350
(104)
– Loss on revaluation of deferred and contingent consideration receivable (note 19)
2,687
1,604
– Unwind of imputed interest charged on discounted deferred consideration receivable (note 19)
(1,594)
(849)
Write-off of previously capitalised debt issue costs on refinancing
–
1,353
Total adjusting items before tax
41,382
296,891
The loss from discontinued operations is adjusted for the following items:
2021 
£000
2020 
£000
Operating adjusting items
Loss/(profit) on disposal of discontinued operations (note 17)
3,604
(2,263)
Discontinued operations – adjusting items
3,604
(2,263)
The adjusting items are discussed in the Chief Finance and Operations Officer’s statement.

136
Hyve Group plc Annual Report and Accounts 2021
6 Investment revenue
2021 
£000
2020 
£000
Interest receivable from bank deposits
163
611
Gain on revaluation of equity options (note 23)
8,807
3,851
Gain on revaluation of deferred and contingent consideration payable (note 21)
–
104
Unwind of imputed interest charged on discounted deferred consideration receivable (note 19)
1,594
849
10,564
5,415
7 Finance costs
2021 
£000
2020 
£000
Interest on bank loans
5,241
6,415
Bank charges
2,350
1,565
Loss on revaluation of deferred and contingent consideration receivable (note 19)
2,687
1,604
Loss on revaluation of deferred and contingent consideration payable (note 21)
1,350
–
Interest on lease liabilities (note 27)
650
683
Write-off of previously capitalised debt issue costs on refinancing
–
 1,353 
12,278
11,620
8 Staff costs
2021 
Number
2020 
Number
The average monthly number of employees (including Directors) was:
Administration
298
375
Technical and sales
616
808
914
1,183
Their aggregate remuneration comprised:
£000
£000
Wages and salaries
38,413
38,692
Social security costs
6,212
6,341
Other staff benefits 
774
1,156
Defined contribution pension scheme contributions
792
989
Share-based payments
766
579
46,957
47,757
The defined contribution pension contributions relate to the schemes in multiple regions around the Group.
Details of audited Directors’ remuneration are shown in the Report on remuneration on pages 86 to 105. 
Remuneration of key management personnel is disclosed in note 29.
Notes to the consolidated accounts

Annual Report and Accounts 2021 Hyve Group plc 
137
Strategic report	
Governance	
Financial statements
9 Tax on profit on ordinary activities
Analysis of tax charge/(credit) for the year:
2021 
£000
2020  
(restated) 
£000
Group taxation on current year result:
UK corporation tax charge/(credit) on result for the year
1,231
(467)
Adjustment to UK tax in respect of previous years
17
50
1,248
(417)
Overseas tax – current year
 2,151
 3,703
Overseas tax – previous years
(723)
472
1,428
4,175
Current tax
2,676
3,758
Deferred tax
Origination and reversal of temporary differences:
Current year
(6,176)
(14,527)
Prior year
(1,510)
(255)
(7,686)
(14,782)
(5,010)
(11,024)
The tax impact of the adjusting items outlined within note 5 and within the Consolidated income statement relates to the following:
2021 
Gross 
£000
2021 
Tax impact 
£000
2020  
(restated) 
Gross 
£000
2020  
(restated) 
Tax impact 
£000
Amortisation of acquired intangible assets
27,770
5,526
29,154
5,248
Impairment of goodwill
–
–
195,518
–
Impairment of intangible assets
19,028
5,206
63,432
11,369
Impairment of investments in associates
–
–
4,473
–
Change of rate of deferred tax on intangible assets
–
(4,712)
–
(3,696)
Profit on disposal of subsidiary holdings
(189)
–
–
–
Transaction costs on completed and pending acquisitions and disposals
682
–
3,271
–
– Integration costs
–
–
531
–
Restructure costs (TAG)
–
–
823
–
Tax on income from associates and joint ventures
455
455
1,536
1,536
Revaluation of liabilities on completed acquisitions
– Gain on revaluation of equity options
(8,807)
–
(3,851)
–
– Loss/(gain) on revaluation of deferred and contingent consideration payable
1,350
–
(104)
–
– Loss on revaluation of deferred and contingent consideration receivable
2,687
–
1,604
–
– Unwind of imputed interest charged on discounted deferred consideration receivable
(1,594)
–
(849)
–
Write-off of previously capitalised debt issue costs on refinancing 
–
–
1,353
–
41,382
6,475
296,891
14,457

138
Hyve Group plc Annual Report and Accounts 2021
9 Tax on profit on ordinary activities continued
The tax credit for the year can be reconciled to the loss per the income statement as follows:
2021 
£000
2020 
(restated) 
£000
Loss on ordinary activities before tax from continuing operations
(20,592)
(315,027)
Loss on ordinary activities multiplied by standard rate of corporation tax in the UK of 19.0% (2020: 19.0%)
(3,912)
(59,855)
Effects of:
(Profit)/loss on disposal of subsidiary holdings
(29)
(153)
Transaction costs
181
585
Tax effect of equity options and deferred/contingent consideration
(1,132)
(608)
Impairment of goodwill and other intangible assets
283
38,166
Other expenses not deductible for tax purposes
619
583
Tax effect of amortisation of intangibles
(1,386)
157
De-recognition of deferred tax assets previously recognised
–
3,414
Recognition of deferred tax assets not previously recognised
(2,411)
–
Movement on provisions for tax uncertainties
(76)
396
Current year losses not recognised as DTA
2,341
3,924
Withholding tax on overseas dividends suffered in the year
563
666
Deferred tax provision on repatriation of overseas profits
950
(1,749)
Tax charge in respect of previous period
(2,215)
267
Change in tax rate at which deferred tax is calculated
2,072
2,947
Effect of different tax rates of subsidiaries in other jurisdictions
(564)
1,036
Associate tax
(294)
(800)
(5,010)
(11,024)
Current tax is the amount of corporate income taxes expected to be payable or recoverable based on the profit for the period as adjusted for items that 
are not taxable or not deductible and is calculated using tax rates and laws that were enacted or substantively enacted at the date of the statement of 
financial position. 
The Group seeks to pay tax in accordance with the laws of the countries where it does business. The Group estimates its tax on a country-by-country 
basis. Current tax includes amounts provided in respect of uncertain tax positions where management expects that, upon examination of the uncertainty 
by a tax authority in possession of all relevant knowledge, it is probable that an economic outflow will occur. While the Group is confident that tax returns 
are appropriately prepared and filed, amounts are provided in respect of uncertain tax positions that reflect the risk with respect to tax matters are 
considered to involve uncertainty. Provisions against uncertain tax positions are measured using a probability weighted expected measure – where on 
the balance of probabilities something will be paid to the tax authorities but there is no definite outcome, the provision is the sum of the probability of the 
weighted outcomes. There are no ongoing discussions with tax authorities relating to uncertain tax positions.
A tax charge of £86,000 (2020: £216,000) has been recognised in respect of discontinued operations.
2021 
£000
2020 
£000
Tax relating to components of comprehensive income:
Cash flow (losses) – Deferred
(130)
–
–
–
Tax relating to amounts credited/(charged) to equity: 
Share options – Deferred
101
61
101
61
(29)
61
Notes to the consolidated accounts

Annual Report and Accounts 2021 Hyve Group plc 
139
Strategic report	
Governance	
Financial statements
10 Dividends
2021
2020
Per share  
p
Settled in cash 
£000
Settled in scrip 
£000
Per share  
p
Settled in cash 
£000
Settled in scrip 
£000
Amounts recognised as distributions to equity holders in the year:
Final dividend in respect of the prior year
–
–
–
1.6
13,012
–
Interim dividend in respect of the current year
–
–
–
 –
–
–
–
–
–
1.6
13,012
–
The Directors have not proposed a final dividend for the year ended 30 September 2021.
Under the terms of the trust deed dated 20 October 1998, the Hyve Group Employees Share Trust, which holds 771,375 (2020: 812,656) ordinary shares 
representing 0.3% of the Company’s called up ordinary share capital, has agreed to waive all dividends due to it each year.
11 Earnings per share
The calculation of basic, diluted, headline basic and headline diluted earnings per share is based on the following numbers of shares and earnings: 
2021 
No. of shares 
(000)
2020 
No. of shares 
(000)
Weighted average number of shares:
For basic earnings per share
264,349
177,009
Effect of dilutive potential ordinary shares
132
3
For diluted and headline diluted earnings per share
264,481
177,012
Basic and diluted earnings per share
The calculations of basic and diluted earnings per share are based on the loss for the financial year attributable to equity holders of the parent of £19.2m 
(2020 restated: loss of £303.7m). Basic and diluted earnings per share were (7.3)p and (7.3)p respectively (2020 restated: (171.6)p and (171.6)p). No share 
options (2020: nil) were excluded from the weighted average number of ordinary shares used in the calculation of the diluted earnings per share because 
their effect would have been anti-dilutive.
Headline earnings per share
The calculations of headline basic and diluted earnings per share are based on the headline profit for the financial year attributable to equity holders of 
the parent of £19.3m (2020 restated: loss of £23.5m). Headline basic and diluted earnings per share were 7.3p and 7.3p respectively (2020 restated: (13.3)p 
and (13.3)p).
Basic and diluted earnings per share from continuing operations
The calculations of basic and diluted earnings per share from continuing operations are based on the loss for the financial year attributable to equity 
holders of the parent from continuing operations of £14.8m (2020 restated: loss of £304.9m). Basic and diluted earnings per share from continuing 
operations were (5.6)p and (5.6)p respectively (2020 restated: (172.3)p and (172.3)p). No share options were excluded from the weighted average number 
of ordinary shares used in the calculation of the diluted earnings per share because their effect would have been antidilutive.
Headline earnings per share from continuing operations
The calculations of headline basic and diluted earnings per share are based on the headline profit for the financial year attributable to equity holders  
of the parent from continuing operations of £20.2m (2020 restated: loss of £22.5m). Headline basic and diluted earnings per share from continuing 
operations were 7.6p and 7.6p respectively (2020 restated: (12.7)p and (12.7)p respectively).
Impact of prior period error
The restatement for the prior period error disclosed in note 1 has had the following impact on the calculations of basic and diluted earnings per share and 
headline basic and diluted earnings per share:
2020 
Loss for the 
financial year 
attributable to 
equity holders 
of the parent 
£000
2020 
Basic earnings 
per share  
(p)
2020 
Diluted earnings 
per share  
(p)
2020 
Headline 
loss for the 
financial year 
attributable to 
equity holders 
of the parent  
£000
2020 
Headline  
basic earnings 
per share  
(p)
2020 
Headline 
diluted earnings 
per share  
(p)
Reported
(303,748)
(171.6)
(171.6)
(23,985)
(13.6)
(13.6)
Changes relating to prior period errors (note 1)
81
–
–
489
0.3
0.3
Restated
(303,667)
(171.6)
(171.6)
(23,496)
(13.3)
(13.3)

140
Hyve Group plc Annual Report and Accounts 2021
11 Earnings per share continued
A reconciliation of the loss for the financial year attributable to equity holders of the parent to the headline earnings for the financial year after tax is 
provided below:
2021 
£000
2020  
(restated) 
£000
Loss for the financial year attributable to equity holders of the parent
(19,188)
(303,667)
Amortisation of acquired intangible assets
27,770
29,154
Impairment of goodwill (note 12) (restated)
–
195,518
Impairment of intangible assets (note 14)
19,028
63,432
Impairment of investment in associates and JVs (note 18)
–
4,473
Loss/(profit) on disposal of subsidiary holdings (note 17)
(189)
–
Loss/(profit) on disposal of discontinued operations (note 17)
3,603
(2,263)
Transaction costs on completed and pending acquisitions and disposals
682
3,271
 – Integration costs
–
531
Restructuring costs (TAG)
–
823
Revaluation of assets and liabilities on completed acquisitions and disposals
– Gain on revaluation of equity options (note 23)
(8,807)
(3,851)
– Loss/(gain) on revaluation of deferred and contingent consideration payable (note 21)
1,350
(104)
– Loss on revaluation of deferred and contingent consideration receivable (note 19)
2,687
1,604
– Unwind of imputed interest charged on discounted deferred consideration receivable (note 19)
(1,594)
(849)
Write-off of previously capitalised debt issue costs on refinancing
–
1,353
Tax effect of other adjustments
(6,019)
(12,921)
Headline profit for the financial year attributable to equity holders of the parent
19,323
(23,496)
Headline profit from discontinued operations
834
999
Headline profit for the financial year attributable to equity holders of the parent from continuing operations
20,157
(22,497)
12 Goodwill
Goodwill 
£000
Cost 
At 1 October 2019
253,059
Additions through business combinations (restated)
54,834
Foreign exchange (restated)
(8,397)
Disposal
(1,821)
At 30 September 2020 (restated)
297,675
Additions through business combinations (note 13)
12,741
Disposals
(3,689)
Foreign exchange
(5,777)
At 30 September 2021
300,950
Provision for impairment
At 1 October 2019
(43,089)
Disposals
567
Impairment (restated)
(195,518)
Foreign exchange
4,043
At 30 September 2020 (restated)
(233,997)
Disposals
2,029
Foreign exchange
4,720
At 30 September 2021
(227,248)
Net book value
At 30 September 2021
73,702
At 30 September 2020 (restated)
63,678
Notes to the consolidated accounts

Annual Report and Accounts 2021 Hyve Group plc 
141
Strategic report	
Governance	
Financial statements
12 Goodwill continued
Goodwill recognised in the year ended 30 September 2020 in respect  
of the acquisition of Shoptalk has been restated as disclosed in note 1.  
The impairment charge recognised in respect of goodwill in the  
year ended 30 September 2020 has also been restated due to the 
consequential impact of the change in the cost of the Shoptalk  
goodwill acquired.
Goodwill with a net book value of £1.7m, held in respect of the Kazakhstan 
business, was disposed of during the year following the disposal of the 
Group’s remaining event portfolio in the region (see note 17).
The Group tests goodwill annually for impairment, or more frequently if 
there are indications that goodwill might be impaired. The recoverable 
amounts of the CGUs are determined from value in use calculations.  
The key assumptions for the value in use calculations are those regarding 
the Group’s cash flow forecasts, long-term growth rates and discount rates 
applied to the forecast cash flows. 
Cash flow forecasts
The Group prepares cash flow forecasts based upon management’s most 
recent four-year financial plans presented to and approved by the Board 
and thereafter extrapolates the planned cash flows.
The cash flow forecasts used in the value in use calculation have been 
revised to take into account the latest view of the Group’s event schedule 
and its recovery from the COVID-19 pandemic. The profile of the recovery 
differs across the portfolio, influenced by pre-COVID trajectory, the 
proportion of the customer base that is international, the resilience of  
the industry sector and speed of recovery expected by geography.  
The forecasts assume that in many cases the effects of the pandemic will 
continue to be felt in the financial years ending 30 September 2022 and 
30 September 2023; however, a full recovery is expected by the end of the 
financial year ending 30 September 2024, supported by growth from the 
Group’s omnichannel strategy, including the impact of the Retail Meetup 
acquisition (included within the Shoptalk CGU).
Central costs are allocated to the CGUs to the extent that they are 
necessarily incurred to generate the cash inflows, and can be directly 
attributed, or allocated on a reasonable and consistent basis. The 
methodology for allocating central costs has been refined during the  
year in order to align with the latest corporate structure of the business 
following changes made as a result of the COVID-19 pandemic and the 
acquisitions of Retail Meetup and Shoptalk.
Long-term growth rates
Growth rates beyond the detailed plans are based on IMF forecasts of 
inflation rates in the local markets, as the CGUs are expected to grow  
in line with their relevant underlying markets over the long term.  
These growth rates, of between 1% and 4%, do not exceed the long-term 
growth rates for the economies in which these businesses operate.
Discount rates
Management estimates discount rates that reflect the current market 
assessments of the time value of money and risks specific to the CGUs. 
There are a number of different inputs used in the build-up of the discount 
rates, including inflation rates, risk-free rates, market risk premiums and 
industry betas, taken from a number of independent sources including the 
IMF, Bloomberg and Financial Times.
The pre-tax discount rates applied to the CGUs are between 12% and 17% 
(2020: 10% and 19%). The large variance in discount rates applied reflects 
the differences in risks inherent in the regions in which the CGUs operate.
Individually significant CGUs
Significant CGUs
Goodwill
Other intangible assets
Long-term growth rates
Pre-tax discount rates
Recoverable amount in 
excess of carrying value
2021 
£m
2020 
£m
2021 
£m
2020 
£m
2021 
%
2020 
%
2021 
%
2020 
%
2021 
£m
2020 
£m
Russia
14.9
14.4
–
–
4.0
1.8
16.3
14.4
132.0
90.3
China
9.6
9.5
1.8
2.9
2.0
5.5
12.7
11.6
18.8
17.6
Global Communities
Shipping & Specialised
Engineering
16.2
16.8
41.5
46.1
1.9
1.3
12.0
10.3
14.1
–
Bett
0.7
–
40.2
43.0
2.0
1.5
12.6
11.2
6.9
–
Shoptalk
29.4
18.6
58.6
59.1
2.4
1.6
12.5
10.3
39.6
–
Africa Oil & Mining
0.8
0.8
27.7
32.4
3.3
1.7
15.1
13.2
14.1
–
UK
–
–
28.9
53.7
2.0
1.5
13.0
11.2
–
5.2

142
Hyve Group plc Annual Report and Accounts 2021
12 Goodwill continued
A new CGU, Shipping & Specialised Engineering, has been formed 
representing the Breakbulk and CWIEME event portfolios. The events  
are now managed as a single portfolio with a single leadership team. 
Therefore, strategic decisions made in respect of the portfolio, or in 
respect of a single event, impact the cash inflows of both events. 
Goodwill of £12.0m and intangible assets of £9.9m recognised in  
respect of the acquisition of Retail Meetup have been allocated to  
the Shoptalk CGU. 
Impairment charges of £19.0m have been recognised in respect of 
acquired intangible assets within the UK CGU as a result of the continuing 
impact of COVID-19 on our UK-retail events, as well as the allocation  
of additional central costs following revisions to the cost allocation 
methodology. The impairment charges are recognised within 
administrative expenses in the Consolidated income statement.
CGU
Pre-tax 
discount 
rates
Impairment  
to goodwill 
£000
Impairment 
to intangible 
assets 
£000
Total 
impairment 
to goodwill 
and 
intangible 
assets 
£000
Global Communities
UK
13.0%
–
19,028
19,028
Sensitivity to changes in assumptions
The calculation of value in use is most sensitive to the discount rates, 
growth rates and forecast cash flows used. The Group has conducted  
a sensitivity analysis taking into consideration the impact on these 
assumptions arising from a range of reasonably possible trading and 
economic scenarios, including an additional adverse impact from the 
COVID-19 outbreak. The scenarios have been performed separately,  
and in aggregate, for each CGU with a recoverable value in excess of its 
carrying value, with the sensitivities summarised as follows:
	 A delay in the recovery of international travel. We have sensitised 
forecasts to factor in a slower return in international travel across  
our markets during FY22, as determined by the progress of the  
vaccine rollout in our geographies. Under this scenario international 
revenues are assumed to be only 30% of pre-pandemic levels in FY22. 
We have also included the subsequent impact that this would have on 
domestic revenues.
	 A decrease in the long-term growth rate by 0.5%.
	 An increase in the discount rate by 1%.
The sensitivity analysis shows that no impairment would result from either 
a delay in international travel, a decrease in the long-term growth rate, an 
increase in the discount rate, or an aggregate of these sensitivities, in any 
CGU with headroom in excess of its carrying value at 30 September 2021. 
There would, however, be an incremental increase in the impairment 
charge in the UK recognised in respect of acquired intangible assets:
	 A delay in the recovery of international travel would increase the 
impairment charge by £0.5m.
	 A decrease in the long-term growth rate by 0.5% would increase the 
impairment charge by £0.7m.
	 An increase in the discount rate by 1% would increase the impairment 
charge by £1.8m.
The aggregate of these sensitivities would increase the impairment charge 
in respect of acquired intangible assets by £3.0m.
Notes to the consolidated accounts

Annual Report and Accounts 2021 Hyve Group plc 
143
Strategic report	
Governance	
Financial statements
13 Acquisitions
Retail meetup
On 21 December 2020 the Group acquired 100% of the share capital  
of Retail Meetup, LLC for initial consideration of £18.5m and deferred 
contingent consideration with a fair value at acquisition of £3.4m.  
The acquisition was completed to support Hyve’s digital evolution  
and the delivery of its omnichannel strategy.
The deferred contingent consideration related to an earn-out payment 
based on the EBITDA of the two Retail Meetup events which took place 
post-acquisition in FY21. The deferred contingent consideration was 
calculated based on management’s expectations of EBITDA at acquisition. 
The deferred contingent consideration was subsequently settled in August 
2021 for £4.7m based on the finalised EBITDA of the two events, resulting  
in an additional £1.3m of consideration being payable compared with 
management’s expectations at the time of acquisition.
During the period the Group incurred transaction costs on the acquisition 
of £0.3m, which are included within administrative expenses.
The amounts to be recognised in respect of the identifiable assets 
acquired and liabilities assumed are presented as follows:
Fair value 
£000
Intangible assets – Perpetual technology licence
9,523
Intangible assets – Trademarks
401
Identifiable net assets
9,924
Goodwill arising on acquisition
12,030
Total consideration
21,954
Satisfied by
Initial cash consideration
18,514
Deferred consideration
3,440
21,954
Net cash outflow arising on acquisition
Cash consideration paid
18,514
Net cash outflow arising on settlement of deferred 
consideration
Cash consideration paid
4,693
Total net cash outflow from acquisition
Total cash consideration paid
23,207
The goodwill of £12.0m arising from the acquisition reflects the strategic 
value of the acquisition of an innovative product, including the expectation 
of new contracts and relationships and the potential for growth from 
further digital spin-off events from the Shoptalk and Groceryshop brands. 
The goodwill of £12.0m is expected to be deductible for tax purposes.
The values used in accounting for the identifiable assets of this acquisition 
are provisional at the balance sheet date. If necessary, adjustments will be 
made to these carrying values and the related goodwill, within 12 months 
of the acquisition date.
The acquired business has contributed £2.0m to Group revenue and £1.2m 
to statutory profit before tax. Had the acquisition occurred on 1 October 
2020, the acquired businesses would have contributed £3.8m to Group 
revenue and £2.8m to statutory profit before tax.
Learnit
During the year the Group acquired the remaining 89% stake of Learnit 
Worldwide Limited. The Group had previously recognised an investment  
of £1.5m (presented within ‘Investments’ in the statement of financial 
position), consisting of its initial 11% stake acquired at a cost of £0.5m,  
in addition to further capital contributions of £1.0m.
Immediately before the acquisition the Group’s initial 11% interest was  
equal to the cost of the initial interest and therefore no gain or loss was 
recognised in relation to its revaluation. In the previous financial year,  
the Group had made capital contributions of £1.0m. No additional 
consideration was payable in the current financial year. 
At acquisition, intangible assets of £0.9m (recognised wholly in respect  
of trademarks) and goodwill of £0.7m were recognised in respect of the 
business and allocated to the Bett CGU. Deferred tax liabilities of £0.3m 
were recognised in respect of the trademarks. The investment of £1.5m 
was de-recognised following the acquisition of a controlling stake in  
the business.

144
Hyve Group plc Annual Report and Accounts 2021
14 Other intangible assets
Customer 
relationships 
£000
Trademarks 
and licences 
£000
Visitor 
databases 
£000
Perpetual 
technology 
licences 
£000
Computer 
software
£000
Total 
£000
Cost
At 1 October 2019
93,218
242,287
298
–
9,390
345,193
Additions through business combinations
9,208
49,792
–
4,070
–
63,070
Additions
–
–
–
–
1,329
1,329
Disposals
–
–
–
–
(3,649)
(3,649)
Foreign exchange
(1,449)
49
(92)
107
(263)
(1,648)
At 30 September 2020
100,977
292,128
206
4,177
6,807
404,295
Additions through business combinations (note 13)
 – 
1,270
–
9,523
99
10,892
Additions
 – 
–
–
–
104
104
Disposals
(1,938)
(1,327)
–
–
(1,109)
(4,374)
Foreign exchange
(1,968)
(3,024)
(33)
(179)
30
(5,174)
At 30 September 2021
97,071
289,047
173
13,521
5,931
405,743
Amortisation
At 1 October 2019
41,633
27,596
298
–
5,058
74,585
Charge for the year
10,864
17,950
–
340
2,422
31,576
Impairments
9,197
54,235
–
–
–
63,432
Disposals
–
–
–
–
(3,649)
(3,649)
Foreign exchange
(1,202)
(717)
(92)
8
(218)
(2,221)
At 30 September 2020
60,492
99,064
206
348
3,613
163,723
Charge for the year
8,311
17,908
 – 
1,551
1,262
29,032
Impairments (note 12)
1,169
17,859
 – 
 – 
 – 
19,028
Disposals
(1,938)
(1,327)
 – 
 – 
(945)
(4,210)
Foreign exchange
(1,437)
(1,033)
(33)
(34)
47
(2,490)
At 30 September 2021
66,597
132,471
173
1,865
3,977
205,083
Net book value
At 30 September 2021
30,474
156,576
 – 
11,656
1,954
200,660
At 30 September 2020
40,485
193,064
 – 
3,829
3,194
240,572
The amortisation period for customer relationships is between three and 12 years, for trademarks is between three and 20 years and for visitor databases 
between five and eight years and for perpetual technology licenses between seven and 10 years. Computer software is amortised over five years.
The additions to trademarks and licences and perpetual technology licences through business combinations relate to the purchase of Retail Meetup 
(£9.9m) and Learnit (£0.9m) as disclosed in note 13. The intangible assets acquired during the year are amortised in accordance with the Group’s 
amortisation policy for intangible assets as detailed in note 2 and have been assessed for impairment as detailed in note 12.
Individually material intangible assets 
CGU
Acquisition
Description
Initial fair value 
£000
Carrying 
amount £000
Remaining 
amortisation
Bett 
Bett
Trademarks
63,863
37,724
16.8 years
Shipping & Specialised Engineering
CWIEME
Trademarks
41,022
34,441
16.8 years
UK
UK
Trademarks
89,833
23,233
16.8 years
Africa Oil & Mining
Mining Indaba
Trademarks
22,089
18,191
14.0 years
Shoptalk
Shoptalk
Trademarks
48,062
37,432
8.2 years
Notes to the consolidated accounts

Annual Report and Accounts 2021 Hyve Group plc 
145
Strategic report	
Governance	
Financial statements
15 Property, plant and equipment
Leasehold land 
and buildings 
£000
Plant and 
equipment 
£000
Right-of-use 
asset  
(restated) 
£000
Total  
(restated)  
£000
Cost 
At 1 October 2019
5,303
8,746
15,686
29,735
Additions through business combinations (restated)
–
75
4,935
5,010
Additions
–
618
304
922
Disposals
–
(2,487)
(156)
(2,643)
Foreign exchange (restated)
–
(958)
(189)
(1,147)
At 30 September 2020 (restated)
5,303
5,994
20,580
31,877
Additions through business combinations (note 13)
–
–
–
 – 
Additions
453
418
1,558
2,429
Disposals
(3,211)
(1,073)
(273)
(4,557)
Foreign exchange
(19)
(22)
(376)
(417)
Lease modifications
–
–
(964)
(964)
At 30 September 2021
2,526
5,317
20,525
28,368
Depreciation
At 1 October 2019
3,202
5,680
–
8,882
Charge for the year (restated)
184
1,529
3,458
5,171
Disposals
–
(2,494)
(96)
(2,590)
Foreign exchange (restated)
–
(613)
(88)
(701)
At 30 September 2020 (restated)
3,386
4,102
3,274
10,762
Charge for the year
1,490
960
3,252
5,702
Disposals
(3,062)
(1,073)
(129)
(4,264)
Foreign exchange
(12)
49
(21)
16
Lease modifications
–
–
(1,085)
(1,085)
At 30 September 2021
1,802
4,038
5,291
11,131
Net book value
At 30 September 2021
724
1,279
15,234
17,237
At 30 September 2020
1,917
1,892
17,306
21,115
All right-of-use assets are recognised in respect of office leases.
The right-of-use asset recognised in the year ended 30 September 2020 in respect of the acquisition of Shoptalk has been restated as disclosed in note 1. 
The depreciation charge recognised in respect of the right-of-use asset in the year ended 30 September 2020 has also been restated due to the 
consequential impact of the change in the cost of the right-of-use asset acquired.
On lease modification the cost of the right of use asset was adjusted to the present value of the remaining future lease payments and the accumulated 
depreciation recognised up to the date of modification was derecognised.
16 Subsidiaries
A list of all subsidiaries, including the name, country of incorporation and proportion of ownership interest is presented in note 5 to the Company’s 
separate financial statements.
17 Disposal of subsidiaries and discontinued operations
Kazakhstan
In April 2021 the Group announced the disposal of ITECA LLP, the operating company for 25 of the Group’s non-core, regionally focused events in 
Kazakhstan, to ICA (JV) Limited, a company owned and operated by a former consultant to Hyve in the region. This completes the Group’s planned exit of 
its business in Central Asia.
Total consideration was £4.8m, payable over a number of years. When discounted, the present value of the consideration receivable was £3.1m.

146
Hyve Group plc Annual Report and Accounts 2021
17 Disposal of subsidiaries and discontinued operations continued
In addition to fixed payments of £4.4m, there is an additional amount of variable consideration based on the net square metres sold at the  
disposed-of events taking place at the Atakent venue in Kazakhstan between the completion date and 31 December 2021. At the disposal date  
this variable consideration had a fair value of £0.4m. 
The net assets of the entities disposed of at the date of disposal were as follows:
£000
Goodwill
1,660
Property, plant and equipment
235
Trade and other receivables
1,294
Cash and cash equivalents
1,278
Other net liabilities
(2,212)
Net assets
2,255
Fair value of consideration received
3,085
Working capital payments
(1,751)
Disposal costs
(375)
Proceeds net of related selling expenses
959
Cumulative exchange differences 
(2,308)
Loss on disposal
(3,604)
Satisfied by:
Cash and cash equivalents
–
Deferred consideration
3,085
3,085
Net cash outflow arising on disposal:
Consideration received in cash and cash equivalents
–
Less: working capital payments
(1,751)
Less: cash and cash equivalents disposed of
(1,278)
(3,029)
In line with the requirements of IFRS 5, the Group’s exit from Central Asia has been treated as a discontinued operation, as it represents the disposal of  
a component of the entity, a separate major line of business and a separate geographical area of business.
The results of the discontinued operations which have been included in the Consolidated statement of profit and loss are as follows:
Year ended 30 September 2021
Year ended 30 September 2020
Headline 
£000
Adjusting items 
(note 5) 
£000
Statutory 
£000
Headline 
£000
Adjusting items 
(note 5) 
£000
Statutory 
£000
Revenue
49
–
49
5,717
–
5,717
Cost of sales
(472)
–
(472)
(5,344)
–
(5,344)
Gross profit
(423)
–
(423)
373
–
373
Administrative expenses
(324)
(3,604)
(3,928)
(1,156)
2,263
1,107
Operating (loss)/profit
(747)
(3,604)
(4,351)
(783)
2,263
1,480
(Loss)/profit before tax
(747)
(3,604)
(4,351)
(783)
2,263
1,480
Tax on (loss)/profit
(87)
–
(87)
(216)
–
(216)
(Loss)/profit from discontinued operations
(834)
(3,604)
(4,438)
(999)
2,263
1,264
Attributable to:
Owners of the Company
(834)
(3,604)
(4,438)
(999)
2,263
1,264
Non-controlling interests
–
–
–
–
–
–
(834)
(3,604)
(4,438)
(999)
2,263
1,265
Earnings per share from discontinued operations (p)
Basic
(0.3)
(1.7)
(0.6)
(0.7)
Diluted
(0.3)
(1.7)
(0.6)
(0.7)
The comparatives within the income statement have been restated to show the results of this discontinued operation as discontinued in the prior year,  
as required by IFRS 5.
Notes to the consolidated accounts

Annual Report and Accounts 2021 Hyve Group plc 
147
Strategic report	
Governance	
Financial statements
17 Disposal of subsidiaries and discontinued operations continued
Fasteners
During the year the Group also disposed of its 70% holding in ITE Ebseek Exhibitions Limited, the operating company of the Fasteners event in Shanghai, 
for total upfront consideration of £0.5m. After the disposal of net assets of £0.7m and the release of cumulative exchange differences of £0.4m, a gain  
on disposal of £0.2m was recognised.
The non-controlling interest of £0.9m held in respect of ITE Ebseek Exhibitions Limited has also been disposed of.
18 Interests in associates and joint ventures
Associates and joint ventures
Country of incorporation  
and operation
Registered address
Principal activity
Description  
of holding
Group interest  
% 
Joint ventures
Sinostar ITE
Incorporated in Hong Kong 
with operations in China
Rm 2101-2, 21/F, 42-46 Gloucester Rd., Jubilee 
Centre, Wanchai, Hong Kong
Exhibition organiser
Ordinary
50%
Debindo Unggul 
Buana Makmur 
Indonesia
G9 Lantai 1 Jl. KH. Abdullah Syafii No. 9 Bukit 
Duri, Tebet Jakarta Selatan RT/RW. 013/05 Kel. 
BUKIT DURI Kec. TEBET KOTA ADMINISTRASI 
JAKARTA SELATAN
Exhibition organiser
Ordinary
50%
ITEMF Expo LLC
Russia
Verkhnyaya Krasnoselskaya Str. 3, Bldg. 2,  
Floor a2, Suite I, Room 1, Moscow, 107140
Exhibition organiser
Ordinary
50%
Total 
£000
At 1 October 2020
37,444
Share of results of associates and joint ventures
1,545
Dividends received
(1,958)
Foreign exchange
95
At 30 September 2021
37,126
The Group received dividends from Sinostar of approximately £2.0m 
(2020: £4.0m). In 2021, no dividends were received from Debindo  
(2020: £0.2m) or ITEMF Expo LLC (2020: £0.5m).
The carrying value of interests in associates and joint ventures has been 
assessed for impairment at the year end. The recoverable amounts of 
each investment were determined from value in use calculations, using 
assumptions consistent with those applied in the goodwill and intangible 
assets impairment review detailed in note 12. No impairments were 
identified in respect of the associates and joint ventures.
For the year ended 30 September 2021 there were unrecognised losses  
of £0.1m in respect of the investment in Debindo which has a carrying 
value of £nil followings its impairment in the previous financial year.
Summarised financial information in respect of the Group’s material 
associates and joint ventures is set out below. The sole material joint 
venture is Sinostar ITE. The summarised financial information below 
represents amounts in the associates and joint ventures financial 
statements prepared in accordance with IFRS. 
Results of material joint venture at 100% share
2021 
£000
2020 
£000
Cash and cash equivalents
11,982
8,014
Current assets
1,674
1,890
Non-current assets
213
263
Total assets
13,869
10,167
Current liabilities
(12,779)
(7,981)
Non-current liabilities
(39,872)
(42,942)
Total liabilities
(52,651)
(50,923)
Revenue
7,575
18,460
Interest income
77
176
Depreciation and amortisation
237
15
Profit from continuing operations
3,760
12,676
Tax expense
(886)
(3,072)
Profit from continuing operations after tax
2,874
9,604
Total comprehensive income
2,874
9,604

148
Hyve Group plc Annual Report and Accounts 2021
18 Interests in associates and joint ventures continued
A reconciliation of the above summarised financial information to the 
carrying amount of the interest in the material joint venture in the 
Consolidated financial statements is shown below:
2021 
£000
2020 
£000
Net liabilities
(38,782)
(40,756)
Proportion of the Group’s ownership in the 
joint venture
(19,391)
(20,378)
Loan due to shareholders
19,909
21,471
Goodwill 
33,556
33,515
Carrying amount of the Group’s interest in 
the joint venture
34,074
34,608
The loan due to shareholders forms part of the net investment in the joint 
venture.
The Group’s non-material joint ventures have an aggregate profit after  
tax from continuing operations and total comprehensive income of £0.2m 
(2020: £1.2m), at a 100% share. 
19 Current assets and non-current assets
Current assets
2021 
£000
2020 
£000
Trade and other receivables
Trade receivables
20,333
14,338
Other receivables
1,602
3,138
Deferred consideration receivable
2,443
1,278
Venue advances and prepayments
–
1,059
Prepayments
11,122
8,807
Taxation and social security
69
5,111
35,569
33,731
Taxation prepayments
1,818
1,374
Taxation prepayments relate to overseas subsidiaries and are available 
for offset against future tax liabilities.
Prepayments include £9.6m (2020: £7.0m) of prepaid events costs to fulfil 
the Group’s contracts with its customers.
The movements in deferred consideration receivable during the year are shown in the table below:
£000
At 1 October 2019
5,466
Arising on disposal
4,286
Consideration received
(818)
Unwind of imputed interest charged on discounted deferred consideration receivable
849
Revaluation of deferred consideration receivable
– Revaluation
(451)
– Foreign exchange
(1,189)
At 30 September 2020
8,143
Arising on disposal (note 17)
3,085
Consideration received
(335)
Unwind of imputed interest charged on discounted deferred consideration receivable
1,594
Revaluation of deferred consideration receivable
– Modification of deferred consideration receivable
(3,114)
– Revaluation
297
– Foreign exchange
130
At 30 September 2021
9,800
Included in non-current assets
7,357
Included in current assets
2,443
9,800
Notes to the consolidated accounts

Annual Report and Accounts 2021 Hyve Group plc 
149
Strategic report	
Governance	
Financial statements
19 Current assets and non-current assets continued
The modification of the deferred consideration receivable relates to the 
renegotiation of payment terms and amounts outstanding , amending the 
fair value of the receivable.
Cash and cash equivalents
2021  
£000
2020  
£000
Cash at bank and in hand
41,733
50,330
The cash at bank and in hand comprises cash held by the Group and 
short-term deposits with an original maturity of three months or less.  
The carrying value of these assets approximates their fair value. The cash 
balance is represented by £10.7m of sterling, £5.5m of euros, £5.5m of  
US dollars, £3.7m of Russian rubles, £4.9m of Indian rupees and £11.4m  
of other currencies. Surplus funds are placed on short-term deposit with 
floating interest rates.
20 Bank borrowings
2021 
£000
2020 
£000
Total drawdowns under debt facility
(124,423)
(121,673)
Capitalised refinancing fees
2,823
3,688
Bank loans
(121,600)
(117,985)
Included in current liabilities
(11,751)
(17,500)
Included in non-current liabilities
(109,849)
(100,485)
(121,600)
(117,985)
In December 2020 the Group agreed a number of amendments to its debt 
facility agreement, including an amended repayment schedule for the 
term loan and the application of 50% of insurance proceeds, to the extent 
that such amount exceeds £82.5m, as an advanced payment towards 
upcoming term loan repayments.
At 30 September 2021 the Group had total available facilities of £212.8m 
(2020: £250.0m), comprising a revolving credit facility of £150.0m (2020: 
£150.0m) and a term loan of £62.8m (2020: £100.0m). During the year 
£37.2m of term loan repayments were made, including £2.2m in respect  
of 50% of insurance proceeds above £82.5m. The upcoming scheduled 
repayments of the term loan, to be made after 30 September 2021, are 
now £0.8m in March 2022 (£3.0m less the £2.2m repaid in respect of 
insurance proceeds received), £5.0m in June 2022, £6.0m in September 
2022 and November 2022, £22.5m in November 2023 and a final 
repayment of £22.5m on the termination date in December 2023. 
Interest is charged on any utilised amount at a rate of LIBOR plus a margin 
ranging from 1.90% to 3.40% dependent on the Group’s leverage ratio 
under the debt facility agreement. In line with the FCA’s announcement of 
the cessation of GBP LIBOR by 31 December 2021, the reference to LIBOR in 
the debt facility agreement will be amended to SONIA in December 2021. 
The debt facility is secured by asset pledges and debentures given by a 
number of Group companies.
At 30 September 2021 the Group had total drawn amounts under the debt 
facility agreement of £124.4m (2020: £121.7m), all of which denominated in 
sterling, and had £88.4m (2020: £128.3m) of undrawn committed facilities. 
All borrowings are arranged at floating interest rates, thus exposing the 
Group to interest rate risk. The Group uses interest rate swaps to reduce 
this risk. At 30 September 2021 the notional amount hedged was £41.3m 
(2020: £100.0m), reducing due to the termination of part of the Group’s 
interest rate swaps following the term loan repayments during the year. 
Please refer to note 23 for further information. All borrowings are secured 
by a guarantee between a number of Group companies.
As at 30 September 2021 there are capitalised fees of £2.8m (2020: £3.7m) 
in relation to the Group’s current debt facility.
In the previous financial year the Group obtained waivers for the leverage 
ratio and interest cover covenants on its debt facilities up to and including 
March 2022, replacing them with a minimum liquidity test, whereby the 
Group must ensure that the aggregate of cash and undrawn debt facilities 
is not less than £40m at the end of each month, except between April and 
October 2021 being not less than £30m. Subsequent to the year ended  
30 September 2021 the Group has secured an extension of the covenant 
waivers up to and including March 2023 with the same minimum liquidity 
test remaining in place.

150
Hyve Group plc Annual Report and Accounts 2021
21 Current liabilities and non-current liabilities 
Current liabilities
2021 
£000
2020 
£000
Trade payables
1,324
4,731
Taxation and social security
837
1,167
Other payables
10,833
28,888
Accruals
25,489
19,184
Deferred consideration
835
881
Lease liabilities
3,347
3,503
42,665
58,354
Deferred income
– Current
72,277
61,276
– Non-current
–
–
Trade payables and accruals principally comprise amounts outstanding 
for trade purchases and ongoing costs. The Directors consider that the 
carrying value of trade payables approximates their fair value.
During the year ended 30 September 2021, £27.1m (2020: £63.6m) of the 
deferred income balance of £61.3m at 30 September 2020 (£79.7m at  
30 September 2019) was recognised as revenue in the consolidated 
income statement. This was lower than the balance of deferred income 
included in current liabilities at 30 September 2020 as a result of event 
cancellations and postponements.
Other payables include refund liabilities in respect of cancelled events of 
£7.4m (2020: £23.6m).
The movements in deferred consideration payable during the year are 
shown in the table below:
Total 
£000
At 1 October 2020
881
Arising on acquisition (note 13)
3,440
Consideration paid (note 13)
(4,693)
Revaluation of deferred consideration payable
1,350
Foreign exchange
(143)
At 30 September 2021
835
22 Provisions 
National 
Insurance on 
share options 
£000
Dilapidations 
£000
Other  
£000
Total  
£000
At 1 October 2020
8
1,670
39
1,717
Charged/(credited) to profit or loss
37
–
(39)
(2)
Utilised in the year
–
(170)
–
(170)
Foreign exchange
–
(145)
–
(145)
At 30 September 2021
45
1,355
–
1,400
Included in current liabilities
–
Included in non-current liabilities
1,400
1,400
National Insurance on share options is calculated by reference to the employer’s National Insurance cost on the potential gain based on the difference 
between the exercise price and share price for those share options where the share price exceeds the exercise price at 30 September 2021.
The amounts included in respect of dilapidations provisions will be fully utilised by the end of the lease term in 2028. The dilapidations are based on the 
most likely amount for settlement.
Notes to the consolidated accounts

Annual Report and Accounts 2021 Hyve Group plc 
151
Strategic report	
Governance	
Financial statements
23 Financial instruments 
Financial assets and liabilities
Details of the accounting policies and methods adopted, including the criteria for recognition, the basis of measurement and the basis on which income 
and expenses are recognised in respect of each class of financial asset and financial liability are disclosed in the accounting policies note on pages 126  
and 127.
Categories and maturities of financial assets and liabilities
Financial assets and liabilities are classified according to the following categories in the table below.
30 September 2021  
£000
Carrying 
amount &  
fair value
Contractual 
cash flows
Less than  
1 year
1 – 2 years
2 – 5 years
Greater than  
5 years
Non-derivative financial assets
Cash and cash equivalents
41,733
41,733
41,733
–
–
–
Trade and other receivables:
Trade receivables
20,333
21,886
21,886
–
–
–
Deferred consideration
9,800
16,661
2,669
2,400
8,648
2,944
Other receivables
1,602
1,602
1,602
–
–
–
73,468
81,882
67,890
2,400
8,648
2,944
Non-derivative financial liabilities
Bank loans
(121,600)
(121,600)
(11,751)
(6,000)
(103,849)
–
Amortised cost:
Trade payables
(1,324)
(1,324)
(1,324)
–
–
–
Other payables
(10,833)
(10,833) 
(10,833) 
–
–
–
Accruals
(25,489)
(25,489)
(25,489)
–
–
–
Deferred consideration
(835)
(835)
(835)
–
–
–
Lease liabilities
(16,722)
(18,788)
(3,348)
(3,137)
(8,157)
(4,146)
Derivative financial liabilities
Equity option liabilities
–
–
–
–
–
–
Interest rate swaps
(85)
(85)
(73)
(12)
–
–
(176,888)
(178,954)
(53,653)
(9,149)
(112,006)
(4,146)
The Group seeks to minimise the effects of interest rate risk by using derivative financial instruments to hedge the risk exposure. The use of financial 
derivatives is governed by the Group’s policies approved by the Board. Compliance with policies and exposure limits is reviewed by the Board on a 
continuous basis. The Group does not enter into financial instruments, including derivative financial instruments, for speculative purposes.
The Directors consider that the carrying amounts of financial assets and liabilities recorded at amortised cost in the financial statements approximate  
to their fair value due to the short maturity of the instruments. 

152
Hyve Group plc Annual Report and Accounts 2021
23 Financial instruments continued 
30 September 2020 (restated)  
£000
Carrying 
amount &  
fair value
Contractual 
cash flows
Less than  
1 year
1 – 2 years
2 – 5 years
Greater than  
5 years
Non-derivative financial assets
Cash and cash equivalents
50,330
50,330
50,330
–
–
–
Trade and other receivables:
Trade receivables
14,338
18,561
18,561
–
–
–
Deferred consideration
8,143
17,350
1,268
1,125
8,182
6,775
Other receivables
3,138
3,138
3,138
–
–
–
75,949
89,379
73,297
1,125
8,182
6,775
Non-derivative financial liabilities
Bank loan and overdrafts
(117,985)
(117,985)
(17,500)
(17,500)
(82,985)
–
Amortised cost:
Trade payables
(4,731)
(4,731)
(4,731)
–
–
–
Other payables
(28,888)
(28,888)
(28,888)
–
–
–
Accruals
(19,184)
(19,184)
(19,184)
–
–
–
Deferred consideration
(881)
(881)
(881)
–
–
–
Lease liabilities
(18,835)
(21,367)
(3,555)
(2,921)
(11,039)
(3,852)
Derivative financial liabilities
Equity option liabilities
(9,393)
(9,426)
(9,426)
–
–
Interest rate swaps
(873)
(873)
(748)
(125)
–
–
(200,770)
(203,335)
(84,913)
(20,546)
(94,024)
(3,852)
Fair value hierarchy
The following table categorises the Group’s financial instruments which are held at fair value into one of three levels to reflect the degree to which 
observable inputs are used in determining their fair values: 
	 Level 1: Fair values measured using quoted prices (unadjusted) in active markets for identical assets or liabilities.
	 Level 2: Fair value measured using inputs, other than quoted prices included within Level 1 that are observable for the asset or liability either directly  
or indirectly.
	 Level 3: Fair values measured using inputs for the asset or liability that are not based on observable market data. 
30 September 2021
Fair value  
£000
Level 1  
£000
Level 2  
£000
Level 3  
£000
Assets measured at fair value
Deferred consideration
9,800
–
–
9,800
Total
9,800
–
–
9,800
Liabilities measured at fair value
Interest rate swaps
(85)
–
(85)
–
Equity options
–
–
–
–
Deferred consideration
(835)
–
–
(835)
Total
(920)
–
(85)
(835)
30 September 2020
Fair value  
£000
Level 1  
£000
Level 2  
£000
Level 3  
£000
Assets measured at fair value
Deferred consideration
8,143
–
–
8,143
Total
8,143
–
–
8,143
Liabilities measured at fair value
Interest rate swaps
(873)
–
(873)
–
Equity options
(9,393)
–
–
(9,393)
Deferred consideration
(881)
–
–
(881)
Total
(11,147)
–
(873)
(10,274)
Notes to the consolidated accounts

Annual Report and Accounts 2021 Hyve Group plc 
153
Strategic report	
Governance	
Financial statements
23 Financial instruments continued 
Level 1 financial instruments are valued based on quoted bid prices in an 
active market. Level 2 financial instruments are measured by discounted 
cash flow. For interest rate swaps, future cash flows are estimated based 
on forward interest rates (from observable yield curves at the end of the 
reporting period) and contract interest rates, discounted at a rate that 
reflects the credit risk of the various counterparties.
Deferred and contingent consideration payable or receivable balances 
are classified as level 3 financial instruments and recognised at fair value.
Level 3 reconciliation of equity options
£000
At 1 October 2020
9,393
Gain on revaluation of equity options
(8,807)
Foreign exchange
(586)
At 30 September 2021
–
All level 3 amounts credited to the Consolidated income statement in the 
year are attributable to the change in unrealised gains or losses relating to 
those liabilities held at the end of the reporting period.
As disclosed in note 31, the equity option previously held in respect of ABEC 
is valued at £nil (2020: £9.4m), following the Group’s lawyers’ advice that 
the option exercise is invalid and unenforceable, both in respect of the 
option exercises of 15 November 2020 and 13 December 2020 as well as 
any subsequent attempt to exercise the option in a future period.
The equity options held in respect of Scoop and Fasteners, which had a 
value of £nil at 30 September 2020, have expired during the year.
Following the expiry of all of the Group’s equity option liabilities during  
the year, the balances recognised in the equity option reserve have been 
recycled through retained earnings.
Financial risk management
In the course of its business, the Group is exposed to a number of financial 
risks: market risk (including foreign currency and interest rate), credit risk, 
liquidity risk and capital risk. This note presents the Group’s exposure to 
each of the above risks. The Group’s objectives, policies and processes for 
measuring and managing risks can be found in the Strategic review on 
pages 1 to 62. 
The Board has overall responsibility for the establishment and oversight  
of the Group’s risk management framework. The Board has established 
policies to identify and analyse risks faced by the Group, to set appropriate 
risk limits and controls and to monitor risks and adherence to limits.
Market risk management
Market risk is the risk that changes in foreign exchange rates and interest 
rates will affect the Group’s income or the value of its holdings of financial 
instruments. The objective of market risk management is to manage and 
control market risk exposures within acceptable parameters, while 
optimising the return on risk.
The Group’s activities expose it primarily to the financial risks of changes in 
foreign currency exchange rates and interest rates. The Group enters into 
derivative financial instruments to manage its exposure to interest rate risk. 
Market risk exposures are measured using sensitivity analysis.
Foreign currency risk management
The Group undertakes certain transactions denominated in foreign 
currencies and therefore exposures to exchange rate fluctuations arise. 
Exchange rate exposures are managed through natural hedging 
arrangements where possible. 
The carrying amounts of the Group’s foreign currency denominated 
monetary assets and monetary liabilities at the reporting date are  
as follows:
Financial assets
2021 
£000
2020 
£000
EUR
6,150
6,819
GBP
20,772
23,032
USD
8,241
15,431
RUB
14,602
7,091
INR
9,751
7,825
Other 
13,952
15,751
73,468
75,949

154
Hyve Group plc Annual Report and Accounts 2021
23 Financial instruments continued 
Financial liabilities
2021 
£000
2020 
£000
EUR
(11,920)
(3,151)
GBP
148,870
151,034
USD
10,409
12,836
RUB
4,364
13,641
INR
21,610
15,974
Other
3,555
10,436
176,888
200,770
Foreign currency sensitivity analysis
The sensitivity analysis below details the impact of a 10% strengthening in the Group’s significant currencies against sterling, applied to the net monetary 
assets or liabilities of the Group. 10% is the sensitivity rate that represents management’s assessment of the reasonably possible change in foreign 
exchange rates.
2021 (£000)
USD
EUR
RUB
INR
Other
Monetary assets
8,241
6,150
14,603
9,751
34,724
Monetary liabilities
(10,409)
11,920
(4,364)
(21,610)
(152,425)
Net monetary assets/(liabilities)
(2,168)
18,070
10,239
(11,859)
(117,701)
Currency impact
Profit before tax gain/(loss) 
240
459
879
(1,864)
(382)
Equity gain
(25)
1,348
260
684
1,103
2020 (£000)
USD
EUR
RUB
INR
Other
Monetary assets
15,431
6,819
7,091
7,825
38,783
Monetary liabilities
(12,836)
3,151
(13,641)
(15,974)
(161,470)
Net monetary (liabilities)/assets
2,595
9,970
(6,550)
(8,149)
(122,687)
Currency impact
Profit before tax (loss)/gain
285
535
396
(1,367)
(593)
Equity gain/(loss)
458
462
(1,034)
590
669
The following significant exchange rates versus sterling applied during the year and in the prior year:
Average
Reporting date
2021
2020
2021
2020
EUR
1.14
1.10
1.16
1.10
USD
1.37
1.30
1.35
1.29
RUB
101.95
98.36
98.13
101.69
INR
100.63
95.18
99.98
94.74
Interest rate risk management
As the Group has no significant interest-bearing assets, other than cash, the Group’s income and operating cash flows are substantially independent of 
changes in market interest rates. The Group is exposed to interest rate risk through its borrowings at floating interest rates. This risk is managed by the 
Group by maintaining an appropriate level of floating interest rate borrowings and through the use of interest rate swap contracts. Hedging activities  
are evaluated regularly to align with interest rate views and defined risk appetite, ensuring the most cost-effective hedging strategies are applied. 
The Group’s exposures to interest rates on financial assets and financial liabilities are detailed in the liquidity risk section of this note.
Notes to the consolidated accounts

Annual Report and Accounts 2021 Hyve Group plc 
155
Strategic report	
Governance	
Financial statements
23 Financial instruments continued 
Interest structure of financial liabilities
2021 
£000
2020 
£000
Financial liabilities at variable rates:
Bank loan and overdrafts
121,600
117,985
The following average interest rates applied on the Group’s bank loan during the year and in the prior year:
2021 
%
2020 
%
GBP
3.3
3.4
EUR
0.0
2.4
USD
0.0
0.0
Average interest rates applicable to cash balances were 0.39% in 2021 and 1.59% in 2020.
Interest rate sensitivity analysis
The sensitivity analysis below has been determined based on the exposure to interest rates for financial assets and financial liabilities at the balance sheet 
date. With all other variables held constant, the table below demonstrates the sensitivity to a 1% change in interest rates applied to the major currencies of 
net variable rate assets/liabilities. 1% is the sensitivity rate that represents management’s assessment of the reasonably possible change in interest rates.
£000
USD denominated
EUR denominated
GBP denominated
RUB denominated
INR denominated
Other
2021
2020
2021
2020
2021
2020
2021
2020
2021
2020
2021
2020
Cash and cash equivalents
5,456
4,431
5,508
2,294
10,754
28,717
3,739
895
4,890
4,831
11,386
9,163
Bank loan and overdrafts
–
–
–
–
(121,600) (117,985)
–
–
–
–
–
–
Net variable rate assets/
(liabilities) 
5,456
4,431
5,508
2,294
(110,846) (89,268)
3,739
895
4,890
4,831
11,386
9,163
£000
USD denominated
EUR denominated
GBP denominated
RUB denominated
INR denominated
Other denominated
2021
2020
2021
2020
2021
2020
2021
2020
2021
2020
2021
2020
Profit before tax – gain/(loss) 
+ 1% change in interest rates
55
44
55
23
(1,108)
(893)
37
9
49
48
114
92
– 1% change in interest rates
(55)
(44)
(55)
(23)
1,108
893
(37)
(9)
(49)
(48)
(114)
(92)
Interest rate swap contracts
With effect from 28 November 2017, the Group entered into two interest 
rate swap agreements to exchange the floating rate of interest paid on its 
bank borrowings for fixed rates on the first £50.0m of the Group’s GBP 
debt at that time, calculated on agreed notional principal amounts of 
£30.0m and £20.0m. Under the agreements, three-month GBP LIBOR was 
exchanged for fixed rates of 0.941% and 0.942% both with a maturity date 
of 30 November 2020. At the balance sheet date, the notional principal 
amounts of these interest rate swaps was £nil following their maturity in 
November 2020.
Following the Group’s refinancing in December 2019 and with effect from 
28 February 2020, the Group entered into two new interest rate swap 
agreements to exchange the floating rate of interest paid on its bank 
borrowings for fixed rates on further notional principal amounts of  
£38.0m and £32.0m, increasing the total notional principal amount to 
£100.0m of the Group’s GBP debt up until 30 November 2020. Under these 
agreements, three-month GBP LIBOR was exchanged for fixed rates  
of 0.59% and 0.60% both with a maturity date of 30 November 2022.  
The blended fixed rate of all interest rate swaps was 0.70% up to and 
including 30 November 2020, which then fell to 0.60% when the earlier two 
interest rate swaps matured. One of these interest rate swap agreements 
was collapsed during the year. At termination, the fair value of the interest 
rate swap of £0.2m was recognised in the Consolidated income statement. 
At the balance sheet date, the notional principal amounts of the remaining 
interest rate swap was £41.3m.
The interest rate swaps are designated as cash flow hedges to reduce  
the Group’s cash flow exposure resulting from variable interest rates on 
borrowings. Settlement of the interest rate swaps are scheduled to fall in 
line with the loan interest payments every quarter.
These arrangements are designed to address potential significant interest 
rate exposures over the next 14 months from the balance sheet date and 
are expected to affect the Consolidated income statement over that  
time period.
When the Group’s debt facilities transition to the relevant alternative 
reference rate at the point of the cessation of the impacted LIBOR rate,  
the Group will seek to transition its interest rate swap arrangements to  
the same alternative reference rate to continue to appropriately hedge  
its interest rate risk.

156
Hyve Group plc Annual Report and Accounts 2021
23 Financial instruments continued 
Credit risk management
Credit risk arises because a counterparty may fail to perform its 
contractual obligations. The Group’s principal financial assets are cash 
and cash equivalents, trade and other receivables and deferred 
consideration receivable. The Group considers its maximum exposure  
to credit risk to be as follows:
2021  
£000
2020  
£000
Cash and cash equivalents 
41,733
50,330
Trade receivables (net of bad debt provision) 
20,668
14,338
Deferred consideration (undiscounted)
16,661
17,350
Other receivables 
1,602
3,138
80,664
85,156
The Group’s credit risk is primarily attributable to its trade and other 
receivables. The Group has adopted a policy of only dealing with 
creditworthy counterparties as a means of mitigating the risk of financial 
loss from defaults. The Group’s objective is to ensure all customers have 
paid before any service is provided to them. The concentration of credit 
risk is limited due to the customer base being large and unrelated.
The ageing profile of the Group’s trade receivables and the details of the 
Group’s allowances for doubtful receivables can be seen below.
The credit risk on liquid funds arises due to where the liquid funds are held. 
The territories in which Hyve operates do not always have banks with high 
credit ratings assigned by international credit rating agencies such as 
Moody’s and Fitch. The Group aims to minimise the exposure to credit risk 
by minimising the level of cash held in such banks. The Group’s exposure 
and credit ratings of its counterparties are continuously monitored and the 
aggregate value of transactions concluded is spread amongst approved 
financial institutions.
Credit rating of financial assets (excluding loans and receivables)
2021 
£000
2020 
£000
Investments grade A and above
80%
33,383
41,538
Investments grade B and above
20%
8,350
8,792
Investments grade C or below 
or not rated
0%
–
–
100%
41,733
50,330
The sources of the credit ratings are Moody’s and Fitch.
Ageing profile of trade receivables based on event date
2021 
£000
2020 
£000
Not past due
20,053
14,307
Past due 1-30 days
280
31
Past due 31-60 days
–
–
Past due 61-90 days
–
–
Past due 91-120 days
–
–
Past due more than 120 days
–
–
20,333
14,338
Management reviews debtors based on when an event has been held. 
The Group invoices on receipt of signed contracts, with payments typically 
due in stages in the lead up to events. Any overdue amounts, after the 
stage payment due date, are reviewed and chased.
Trade receivables not past due represent contracts with customers for 
future events. It therefore includes receivables for events taking place in 
2022. Customers are typically due to settle the full contractual amount at 
least 30 days before an event. 
Notes to the consolidated accounts

Annual Report and Accounts 2021 Hyve Group plc 
157
Strategic report	
Governance	
Financial statements
23 Financial instruments continued 
The trade receivables amounts presented in the Consolidated statement  
of financial position are net of allowances for doubtful receivables, 
estimated by the Group’s management based on prior experience, specific 
credit issues and their assessment of the current economic environment. 
Trade receivables consist of a large number of customers spread across 
diverse industries and geographical areas and the Group’s exposure to 
credit risk is influenced mainly by the individual characteristics of each 
customer. The demographics of the Group’s customer base, including 
default risk of the industry and country, in which the customers operate, 
has less of an influence on credit risk. 
The Group always recognises lifetime ECL for trade receivables. The ECL 
on these financial assets are estimated using a provision matrix based on 
the Group’s historical credit loss experience, adjusted for factors that are 
specific to the debtors, general economic conditions and an assessment  
of both the current as well as the forecast direction of conditions at the 
reporting date, including time value of money where appropriate.
The details of the movement in the allowance for doubtful receivables are 
shown below.
Allowance for doubtful receivables
2021 
£000
2020 
£000
At 1 October
4,223
5,053
Arising on acquisition
–
27
Allowances made in the period and amounts 
recovered during the year
(592)
2,891
Receivables written off as unrecoverable
(2,078)
(3,748)
1,553
4,223
The lifetime ECL recognised in the period materially relate to receivables  
in respect of events that have taken place in the period. The Group no 
longer expects to recover these debts due to the current economic  
climate following the pandemic and the passage of time since these 
events took place.
Ageing of impaired receivables
2021 
£000
2020 
£000
Past due 0-3 months 
359
39
Past due 3-6 months
–
–
Past due more than 6 months
1,194
4,184
1,553
4,223
Liquidity risk management
Liquidity risk is the risk that the Group will not be able to meet its 
obligations as they fall due. Such risk may result from inadequate market 
depth or disruption or refinancing problems. Ultimate responsibility for 
liquidity risk management rests with the Board of Directors. They have  
built an appropriate liquidity risk management framework for the 
management of the Group’s short, medium and long-term funding  
and liquidity management requirements.
The Group manages liquidity risk by ensuring continuity of funding  
for operational needs through cash deposits and debt facilities  
as appropriate. The Group does not use any supplier financing 
arrangements.
The Group’s principal source of borrowings is provided through its debt 
facilities which comprised a revolving credit facility of £150.0m (2020: 
£150.0m) and a term loan of £62.8m (2020: £100.0m) at 30 September 
2021. The upcoming scheduled repayments of the term loan, to be made 
after the 30 September 2021, are now £0.8m in March 2022 (£3.0m less 
the £2.2m repaid in respect of insurance proceeds received), £5.0m in  
June 2022, £6.0m in September 2022 and November 2022, £22.5m in 
November 2023 and a final repayment of £22.5m on the termination  
date in December 2023. See note 30 for further information on the  
Group’s net debt and financing liabilities.
In the previous financial year the Group obtained waivers for the leverage 
ratio and interest cover covenants on its debt facilities up to and including 
March 2022, replacing them with a minimum liquidity test, whereby the 
Group must ensure that the aggregate of cash and undrawn debt facilities 
is not less than £40m at the end of each month, except between April and 
October 2021 being not less than £30m. Subsequent to the year ended  
30 September 2021 the Group has secured an extension of the covenant 
waivers up to and including March 2023 with the same minimum liquidity 
test remaining in place.

158
Hyve Group plc Annual Report and Accounts 2021
23 Financial instruments continued 
As disclosed in the going concern and viability statements on pages 60  
to 62, the Group’s long-term projections have been reviewed against the 
Group’s banking covenants, including the monthly £40m minimum liquidity 
covenant up to and including March 2023 before reverting to quarterly 
leverage and interest cover ratios from June 2023. Based on the various 
scenarios considered, the Group is expected to have material available 
liquidity throughout the five-year viability period and have headroom 
under the minimum liquidity covenant test. Under a downside scenario,  
the leverage ratio covenant could be breached in the first quarter after it 
returns in June 2023. The Group has more than 18 months in which to take 
mitigating action to avoid a breach, giving ample time to implement one 
or a number of the mitigating actions identified in note 2.
Since the outbreak of COVID-19, management has taken significant  
action to strengthen the Group’s liquidity position and protect the 
long-term financial prospects of the business. These measures include 
raising £126.6m through a rights issue in May 2020, delivering significant 
cost savings and renegotiating banking covenants over the period until 
June 2023. These measures have protected the business against a 
prolonged impact of COVID-19 and provide confidence in the Group’s 
ability to withstand continued disruption over the next five years. 
The Group’s available liquidity means that, even under downside 
scenarios, the business would continue to have significant liquidity 
headroom on its existing facilities. In all assessments, there is an option to 
extend the potential mitigations available, such as further reduction in 
expenditure, deferring term loan repayments, raising additional capital  
via the equity markets or the disposal of assets, if required.
Capital risk management
The Group manages its capital to ensure that entities in the Group will  
be able to continue as going concerns while maximising the return to 
stakeholders through the optimisation of the debt and equity balances. 
The capital structure of the Group consists of cash and cash equivalents 
and bank loan which are disclosed in note 19 and note 20 and equity 
attributable to equity holders of the parent, comprising issued capital, 
reserves and retained earnings as disclosed in note 26 and in the 
Consolidated statement of changes in equity.
24 Deferred tax
Accelerated 
tax 
depreciation 
£000
Intangibles 
£000
Tax losses 
£000
Provisions 
and accruals 
£000
Hedges 
£000
Share-based 
payments 
£000
Repatriation 
of profit 
£000
Total 
£000
At 1 October 2019
2,015
(38,393)
5,840
99
20
111
(1,800)
(32,108)
Credit/(charge) to profit or loss
1,022
11,935
3,003
(3,070)
13
(27)
1,748
14,624
Credit/(charge) to other comprehensive income
–
–
–
222
117
(17)
–
322
Acquisition of subsidiary
–
736
–
2,745
–
–
–
3,481
Foreign exchange
–
459
(51)
(39)
(1)
–
–
368
At 30 September 2020 (restated)
3,037
(25,263)
8,792
(43)
149
67
(52)
(13,313)
Credit/(charge) to profit or loss
429
2,924
3,848
1,270
(2)
167
(950)
7,686
Charge to other comprehensive income
–
–
–
–
(130)
–
–
(130)
Credit to equity
–
–
–
–
–
101
–
101
Acquisition of subsidiary
–
(252)
–
–
–
–
–
(252)
Foreign exchange
–
56
(55)
(20)
–
–
1
(18)
At 30 September 2021
3,466
(22,535)
12,585
1,207
17
335
(1,001)
(5,926)
Certain deferred tax assets and liabilities have been offset in the above table. The following is the analysis of deferred tax balances for financial reporting 
purposes:
2021 
£000
2020 
£000
Deferred tax liabilities
(11,633)
(13,773)
Deferred tax assets
5,707
460
(5,926)
(13,313)
Deferred tax is recognised on temporary differences arising between the tax bases of assets and liabilities and their carrying amounts in the statement of 
financial position. Deferred tax is calculated using tax rates and laws that have been enacted or substantively enacted at the end of the reporting period, 
and which are expected to apply when the related deferred tax asset is realised or the deferred tax liability is settled. 
Notes to the consolidated accounts

Annual Report and Accounts 2021 Hyve Group plc 
159
Strategic report	
Governance	
Financial statements
24 Deferred tax continued
A change to the main UK corporation tax rate, announced in the Budget on 
3 March 2021, was substantively enacted for IFRS and UK GAAP purposes 
on 24 May 2021. The rate applicable from 1 April 2023 will be 25%. Deferred 
tax assets/liabilities have been revalued to that rate to the extent that they 
are expected to unwind after that date. Any amounts expected to unwind 
prior to 1 April 2023 have been calculated at the current rate of 19%. 
Deferred tax assets are recognised (for the carry forward of unused tax 
losses, accelerated capital allowances and other temporary differences) 
where (a) there are sufficient deferred tax liabilities relating to the same 
taxation authority and the same taxable entity which are expected to 
reverse in the same period as the deferred tax asset will unwind; or (b) to 
the extent that, based on a review of expected profits, that it is probable 
that future taxable profit will be available against which the unused losses 
and tax credits can be utilised. 
As at 30 September 2021, the Group has unused tax losses of £99.1m  
(2020: £90.7m) available for offset against future profits. A deferred tax 
asset has been recognised in respect of £53.0m (2020: £43.6m) of such 
losses. No deferred tax asset has been recognised in respect of the 
remaining £46.1m (2020: £47.1m) as it is not considered probable that  
there will be future taxable profits available. The unrecognised losses  
may be carried forward indefinitely, with the exception of losses of £6.2m 
(2020: £6.3m) arising in certain jurisdictions which expire between five  
and 10 years.
No deferred tax asset has been recognised in respect of deductible 
temporary differences of £5.8m (2020: £7.8m) as it is not considered 
probable that there will be future taxable profits available given the 
impact of the current pandemic. The unrecognised assets may be carried 
forward indefinitely.
At the balance sheet date, the aggregate amount of temporary 
differences associated with undistributed earnings of subsidiaries for 
which deferred tax liabilities have not been recognised was £7.6m (2020: 
£7.0m). No liability has been recognised in respect of these differences 
because the Group is in a position to control the timing of the reversal of 
the temporary differences and it is probable that such differences will not 
reverse in the foreseeable future.
25 Share capital
2021 
£000
2020 
£000
Allotted and fully paid
265,128,107 ordinary shares of 10p each (2020: 
265,128,107 of 10p each)
26,513
26,513
2021 
Number of 
shares
2020 
Number of 
shares
At 1 October
265,128,107
74,161,846
Share placement
–
7,416,180
Rights issue
–
183,550,081
At 30 September
265,128,107
265,128,107
The Company has one class of ordinary shares which carry no right to 
fixed income. At the Extraordinary General Meeting held on 17 November 
1998, shareholders approved the establishment of the Hyve Group 
Employee Share Ownership Trust (ESOT). The terms of the ESOT allow the 
trustees to transfer shares to employees who exercise options under the 
Company’s Share Option Schemes, to grant options to employees and to 
accumulate shares by buying in the market or subscribing for shares at 
market value. The ESOT is capable of holding a maximum of 5% of the 
Company’s issued ordinary share capital. The ESOT reserve arises in 
connection with the ESOT. The amount of the reserve represents the 
deduction in arriving at shareholders’ funds for the consideration paid  
for the Company’s shares purchased by the ESOT which had not vested 
unconditionally at the end of each financial year.
The ESOT held 771,375 shares in Hyve Group plc at 30 September 2021 
(2020: 812,656 shares). During the year 2,180,893 nominal share options 
under the Employees Performance Share Plan were granted against ESOT 
held shares. The market value of the ordinary shares held by the ESOT at 
30 September 2021 was £0.9m (2020: £0.5m).
The Company has agreed to make available to the ESOT an interest-free 
loan of up to £12.5m for the purpose of buying shares. At 30 September 
2021, the amount of the loan drawn down was £12.0m. The Hyve Group plc 
Company profit and loss account and balance sheet include the results of 
the ESOT for the year ended 30 September 2021. The trustees have waived 
their current and future rights to all dividend entitlement on the shares  
held by the ESOT. 41,281 options were exercised from ESOT during the year 
(2020: nil). The total consideration for the options exercised from ESOT was 
£nil (2020: £nil). 3,460,870 outstanding options are to be settled by ESOT, 
so all shares held by the ESOT are under option as at 30 September 2021. 
Details of the options in issue and their exercise dates can be seen at note 
28 to the accounts.

160
Hyve Group plc Annual Report and Accounts 2021
Notes to the consolidated accounts
26 Non-controlling interests
2021 
£000
2020 
£000
At 1 October 
21,922
22,803
Dividends payable to non-controlling interests 
(671)
(1,809)
Disposal of non-controlling interest (note 17)
(870)
–
(Loss)/profit on ordinary activities after taxation
(832)
928
At 30 September 
19,549
21,922
Summarised financial information in respect of the Group’s one subsidiary that has material non-controlling interests, ABEC, is set out below.  
The summarised financial information below represents amounts before intra-group eliminations.
Statement of financial position
2021 
£000
2020 
£000
Cash and cash equivalents
1,297
1,142
Trade and other receivables
3,949
4,188
Non-current assets
31
85
Total assets
5,277
5,415
Trade and other payables
(5,127)
(2,704)
Total liabilities
(5,127)
(2,704)
Net assets 
150
2,711
Equity attributable to owners of the Company
90
1,627
Non-controlling interests
60
1,084
150
2,711
Income statement
2021 
£000
2020 
£000
Revenue
496
7,179
Cost of sales
(909)
(4,371)
Gross (loss)/profit
(413)
2,808
Other income
23
110
Administrative expenses
(1,602)
(1,034)
Operating (loss)/profit
(1,992)
1,884
Interest expense
(44)
–
Investment revenue
–
349
(Loss)/profit before tax
(2,036)
2,233
Tax expense
(82)
(939)
(Loss)/profit for the year
(2,118)
1,294
(Loss)/profit attributable to owners of the Company
(1,271)
777
(Loss)/profit attributable to the non-controlling interests
(847)
517
(2,118)
1,294
Cash flow statement
2021 
£000
2020 
£000
Net cash flows from operating activities
377
(2,019)
Net cash flows from investing activities
(118)
233
Net cash flows from financing activities
(44)
(2,190)
Effect of foreign exchange rates
(60)
(494)
Net increase/(decrease) in cash and cash equivalents
155
(4,470)

Annual Report and Accounts 2021 Hyve Group plc 
161
Strategic report	
Governance	
Financial statements
27 Leases
The Group’s right-of-use assets are disclosed in note 15. All right-of-use assets and lease liabilities are recognised in respect of office leases.
The Group’s lease liabilities at 30 September 2021 are as follows:
Total 
£000
On transition
17,038
Principal lease payments
(3,940)
Interest on lease liabilities
687
Acquired through business combinations
4,935
Additions
304
Disposals
(52)
Foreign exchange
(137)
30 September 2020
18,835
Principal lease payments
(4,015)
Interest on lease liabilities
650
Lease adjustments 
112
Additions
1,558
Disposals
(148)
Foreign exchange
(270)
30 September 2021
16,722
Current lease liabilities
3,347
Non-current lease liabilities
13,375
16,722
The Group’s average lease term under IFRS 16 is 5.6 years. The average IBR used for year ended 30 September 2021 to discount lease liabilities was 3.5% 
(2020: 3.5%).
Maturity of lease liabilities
Carrying amount & 
fair value
Contractual  
cash flows
Less than 1 year
1 – 2 years
2 – 3 years
3 – 4 years
4 – 5 years
Greater than 5 years
(16,722)
(18,788)
(3,347)
(3,138)
(2,817)
(2,669)
(2,671)
(4,146)
Total cash outflows in respect of leases was £4.0m (2020: £3.9m).
Short-term lease expenses for the year ended 30 September 2021 were as follows:
2021 
£000
2020 
£000
Office leases
161
481
Venue leases
7,654
32,229
Total
7,815
32,710
There were no low-value lease expenses that were not also short-term lease expenses.

162
Hyve Group plc Annual Report and Accounts 2021
Notes to the consolidated accounts
28 Share-based payments
The Company operates two share option schemes.
Share option plans
The Company operates a share option plan for certain employees of the Group. Options are exercisable at a price equal to the average quoted market 
price of the Company’s share on the date of grant. The vesting period is typically three years and the options are exercisable up to 10 years from granting. 
The options are forfeited if the employee leaves the Group before the options vest.
Performance share plans
The Company operates a Performance Share Plan (PSP) for executives and certain employees. Awards under the PSP are at an exercise value of 10p. 
Awards can be made to an employee over shares up to a maximum of 100% of base salary, or 150% for the Chief Executive and 120% for the Chief  
Financial Officer, each year based on market value. The vesting period is three years and awards are exercisable up to 10 years from the date of grant. 
For conditional awards the vesting is automatic on the satisfaction of performance targets. The options are forfeited if the employee leaves the Group 
before the options vest. The awards are also subject to a performance target. Further details of the performance targets can be found in the Report on 
remuneration on page 90.
Details of the share options outstanding as at 30 September 2021 are as follows:
Number of 
share options 
2021
Weighted 
average 
exercise  
price (p) 
2021
Number of 
share options 
2020
Weighted 
average 
exercise  
price (p) 
2020
Share option plans
Outstanding at beginning of period
453,127
123.3
558,884
118.4
Adjustment to reflect bonus element of rights issue
–
–
196,706
–
Lapsed during the period
(238,570)
120.7
(302,463)
114.3
Exercised during the period
–
–
214,557
126.1
453,127
123.3
Performance share plans
Outstanding at beginning of period
1,929,457
10.0
1,422,554
10.0
Adjustment to reflect bonus element of rights issue
–
10.0
836,705
10.0
Granted during the period
1,749,314
10.0
117,211
10.0
Lapsed during the period
(87,869)
10.0
(447,013)
10.0
Exercised during the period
–
10.0
–
10.0
3,590,902
10.0
1,929,457
10.0
The total number of exercisable options in the share option plans is nil (2020: nil) and in the performance share plans is 3,478 (2020: 3,478).
The weighted average share price at the date of exercise for share options exercised during the period was nil. The options outstanding at 30 September 
2021 had a weighted average exercise price of 8.2p, and a weighted average remaining contractual life of 530 days.
In the year ended 30 September 2021, PSP options were granted in December 2020, January 2021 and May 2021. The aggregate of the estimated fair 
value of these options is £1,083,875. 
The inputs into the Monte Carlo for the instruments issued during the year are as follows:
Performance 
share plan 
2021
Performance 
share plan 
2020
Weighted average share price
10p
10p
Weighted average exercise price
–
–
Expected volatility
48%
33%
Expected life
3 years
3 years
Risk-free rate
0.1%
0.4%
Dividend yield
0.0%
2.8%
Expected volatility was determined by calculating the historical volatility of the Group’s share price over the previous year.
Monte Carlo simulations were used to model possible share prices of Hyve and the relevant comparator companies to determine the expected vesting 
percentages of the conditionally granted performance shares under the ‘total shareholder return’ performance condition.
The Group recognised a total expense of £0.7m (2020: £0.6m) related to equity-settled share-based payment arrangements.

Annual Report and Accounts 2021 Hyve Group plc 
163
Strategic report	
Governance	
Financial statements
28 Share-based payments continued
Cash-settled share-based payments
The Group issues to certain employees share appreciation rights (SARs) that require the Group to pay the intrinsic value of the SAR to the employee at  
the date of exercise. The Group recorded liabilities of £137,000 (2020: £64,000) and a charge of £73,000 (2020: £23,000). The total intrinsic value at 
30 September 2021 was £nil (2020: £nil).
29 Related party transactions
Transactions between the Company and its subsidiaries, which are related parties, have been eliminated on consolidation and are not disclosed in this 
note. Transactions between the Group and its joint ventures, where relevant, are disclosed below.
Trading transactions
During the year ended 30 September 2021 the Group charged management fees of £168,000 (2020: £321,000) to Sinostar ITE, the Group’s joint venture 
operation in Hong Kong and China. 
Remuneration of key management personnel
The remuneration of Directors and the Executive Team, who are the key management personnel of the Group, is set out below in aggregate for each of 
the categories specified in IAS 24 Related party disclosures. Further information about the remuneration of individual Directors is provided in the audited 
part of the Report on remuneration on pages 86 to 105.
2021 
£000
2020 
£000
Short-term employee benefits
2,742
1,780
Share-based payments
–
–
Other long-term benefits
166
143
2,908
1,923
30 Net debt and movements in liabilities arising from financing activities
At  
1 October  
2020 
£000
Cash flow 
£000
Non-cash 
movements 
£000
Foreign 
exchange 
£000
At  
30 September 
2021 
£000
Cash at bank and on hand
50,330
(8,956)
–
359
41,733
Cash and cash equivalents
50,330
(8,956)
–
359
41,733
Debt due within one year
(17,500)
5,749
–
–
(11,751)
Debt due after one year
(100,485)
(8,104)
(1,260)
–
(109,849)
Adjusted net debt
(67,655)
(11,311)
(1,260)
359
(79,867)
Lease liabilities (note 27)
(18,835)
4,015
(2,172)
270
(16,722)
Net debt
(86,490)
(7,296)
(3,432)
629
(96,589)
At  
1 October  
2019 
£000
Cash flow 
£000
Non-cash 
movements 
£000
Foreign 
exchange 
£000
At  
30 September 
2020 
£000
Cash at bank and on hand
33,027
17,036
–
267
50,330
Cash and cash equivalents
33,027
17,036
–
267
50,330
Debt due within one year
(17,500)
–
–
–
(17,500)
Debt due after one year
(127,205)
28,111
(1,353)
(38)
(100,485)
Adjusted net debt
(111,678)
45,147
(1,353)
229
(67,655)
Lease liabilities (note 27)
–
3,940
(22,912)
137
(18,835)
Net debt
(111,678)
49,087
(24,265)
366
(86,490)
Included within the net cash outflow of £7.3m (2020: net cash inflow of £49.1m) is £67.2m (2020: £173.4m) of repayments on the Group’s debt facility and 
£69.6m (2020: £145.3m) of drawdowns on the Group’s debt facility. At 30 September 2021 the Group had £88.4m (2020: £128.3m) of undrawn debt 
facilities.

164
Hyve Group plc Annual Report and Accounts 2021
30 Net debt and movements in liabilities arising from financing activities continued
Analysis of changes in other financing liabilities:
At  
1 October  
2020 
£000
Cash flow 
£000
Non-cash 
movements 
£000
At  
30 September 
2021 
£000
Interest payable
(315)
6,556
(6,331)
(90)
At  
1 October  
2019 
£000
Cash flow 
£000
Non-cash 
movements 
£000
At  
30 September 
2020 
£000
Interest payable
(315)
7,980
(7,980)
(315)
Interest payable at 30 September 2021 of £0.1m (2020: £0.3m) is recognised as a current liability within accruals.
31 Contingent liability
On 15 November 2020, the minority shareholders of ABEC issued notice of 
the exercise of their put option in respect of 19.8% of the total shares of 
ABEC for consideration of INR 676.7m (approximately £6.8m). As disclosed 
in note 31 of the FY20 Annual Report, the validity of the option exercise  
was under review, as was the amount of the claim. Subsequently, on 
13 December 2020, the minority shareholders of ABEC issued notice of the 
exercise of their put option in respect of the final 20.2% of the total shares of 
ABEC for consideration of INR 676.8m (approximately £6.8m). The validity 
and amounts of both option exercises were in dispute at the year end.
At 30 September 2021 the Group was engaged in litigation with the 
minority shareholders. The Group’s lawyers’ advice was that they consider 
the Group likely to succeed in the litigation. Accordingly, no provision  
was made as at 30 September 2021 as management did not expect any 
economic outflow to arise as a result of the litigation in respect of the 
option exercises.
The Group’s lawyers’ advice was that the option exercise is invalid and 
unenforceable, both in respect of the option exercises of 15 November 2020 
and 13 December 2020 as well as any subsequent attempt to exercise the 
option in a future period. Accordingly, a put option liability of £nil (2020: 
£9.4m) was recognised at 30 September 2021.
A contingent liability of £13.6m is disclosed, representing the total value 
claimed by the minority shareholders.
Subsequent to the year end, the original agreement within which the put 
option originally existed has been superseded as the Group has disposed 
of its 60% shareholding in ABEC to the minority shareholders and all 
litigation has been withdrawn.
32 Post balance sheet events
Subsequent to the year end the Group has secured a 12-month extension 
to its leverage and interest cover covenant waivers, up to and including 
March 2023. A minimum liquidity test, whereby the Group must ensure  
that the aggregate of cash and undrawn debt facilities is not less than 
£40m at the end of each month, will be in place through to the end of the 
waiver period.
On 12 November 2021, the Group completed the disposal of its 60% 
shareholding in ABEC Exhibitions & Conferences Pvt. Ltd, the operating 
company for a portfolio of exhibitions in India including the ACETECH 
construction events. The Group has received upfront consideration of 
£1.0m in respect of the disposal. 
On 18 November 2021 the Group completed the acquisition of 100% of the 
share capital of 121 Group (HK) Limited and 121 Partners Limited (121 Group) 
for initial consideration of approximately £21m. The estimated total 
consideration after earn-out is expected to be between approximately 
£42m and £50m based on the financial performance of 121 Group over  
a three-year period. Due to the proximity to the date of signing of these 
accounts, the accounting and disclosure impact of this acquisition has not 
been finalised.
In order to fund the initial consideration for the acquisition, on 
18 November 2021 the Group completed a placement with institutional 
investors of 13,818,698 new ordinary shares to raise gross proceeds of 
£14.8m, in addition to a direct subscription of 12,694,102 new ordinary 
shares by investment funds managed by Strategic Value Partners, LLC 
(SVPGlobal), to raise gross proceeds of £14.3m.
Notes to the consolidated accounts

Annual Report and Accounts 2021 Hyve Group plc 
165
Strategic report	
Governance	
Financial statements
Notes
2021 
£000
2020  
(restated1) 
£000
Fixed assets
Investments
5
118,034
117,770
Intangible assets
5
25
33
118,059
117,803
Current assets
Debtors due within one year
6
580,887
439,034
Cash at bank and in hand
16,194
26,491
597,081
465,525
Creditors: amounts falling due within one year
8
(94,836)
(26,563)
Net current assets
502,245
438,962
Creditors: amounts falling due after one year
8
(71,233)
(60,485)
Net assets
549,071
496,280
Capital and reserves
Called up share capital
9
26,513
26,513
Share premium account
160,271
160,271
Merger reserve
2,746
2,746
Capital redemption reserve
457
457
ESOT reserve
(3,083)
(3,175)
Profit and loss account 
362,167
309,468
Shareholders’ funds
549,071
496,280
1 	 Results for the year ended 30 September 2020 have been restated to reflect the adjustments made to transfer pricing and internal management fee recharges. See note 1 for  
further detail. 
The Company reported a profit for the financial year ended 30 September 2021 of £52.0m (2020 restated: £48.6m).
The accounts of the Company, registered number 01927339, were approved by the Board of Directors and signed on their behalf, on 16 December 2021, 
by:
John Gulliver
Chief Finance and Operations Officer
Company statement of financial position
30 September 2021

166
Hyve Group plc Annual Report and Accounts 2021
Called up 
share capital 
(note 9) 
£000
Share 
premium 
account 
£000
Merger 
reserve  
£000
Capital 
redemption 
reserve  
£000
ESOT  
reserve  
£000
Profit and 
loss account 
£000
Total  
£000
1 October 2019 (restated)
7,416
279,756
2,746
457
(2,787)
90,695
378,283
Net loss for the year
–
–
–
–
–
(48,582)
(48,582) 
Total comprehensive loss for the year
–
–
–
–
–
(48,582)
(48,582) 
Exercise of share options
–
–
–
–
(388)
–
(388)
Dividends
–
–
–
–
–
(13,012)
(13,012)
Capital contribution
–
–
–
–
–
60
60
Share-based payments
–
–
–
–
–
494
494
Issue of shares – placement
596
49,413
–
–
–
–
50,009
Issue of shares – subscription
146
11,283
–
–
–
–
11,429
Issue of shares – rights issue
18,355
99,632
–
–
–
–
117,987
Capital reduction
–
(279,813)
–
–
–
279,813
–
30 September 2020 (restated)
26,513
160,271
2,746
457
(3,175)
309,468
496,280
Net loss for the year
–
–
–
–
–
52,026
52,026
Total comprehensive loss for the year
–
–
–
–
–
52,026
52,026
Exercise of share options
–
–
–
–
92
(92)
–
Dividends
–
–
–
–
–
–
–
Capital contribution
–
–
–
–
–
264
264
Share-based payments
–
–
–
–
–
501
501
30 September 2021
26,513
160,271
2,746
457
(3,083)
362,167
549,071
Company statement of changes in equity
For the year ended 30 September 2021

Annual Report and Accounts 2021 Hyve Group plc 
167
Strategic report	
Governance	
Financial statements
Notes to the Company accounts
1 Basis of preparation and accounting policies
These separate financial statements of the Company have been prepared 
in accordance with applicable United Kingdom accounting standards, 
including Financial Reporting Standard 102 – ‘The Financial Reporting 
Standard applicable in the United Kingdom and Republic of Ireland’  
(FRS 102), and with the Companies Act 2006. The financial statements  
have been prepared on the historical cost basis. 
Hyve Group plc is the Parent Company of the Hyve Group (the Group) and 
its principal activity is to act as the ultimate holding company of the Group. 
The address of the registered office is given on page 178.
As permitted by FRS 102, the Company has taken advantage of the 
disclosure exemptions available under that standard in relation to 
share-based payments and related party transactions. The Directors’ 
report, Corporate governance statement and Directors’ remuneration 
report disclosures are on pages 72, 68, and 86, respectively, of this report. 
The Company has taken advantage of section 408 of the Companies  
Act 2006 and has not included its own profit and loss account in these 
financial statements. The Company has also adopted the following 
disclosure exemptions:
	 the requirement to present a statement of cash flows and related notes; 
and
	 financial instrument disclosures, including:
	
– categories of financial instruments;
	
– items of income, expenses, gains or losses relating to financial 
instruments; and
	
– exposure to and management of financial risks.
The principal accounting policies are summarised below. They have all 
been applied consistently throughout the year and the preceding year.  
The Directors have made no critical judgements in applying these 
accounting policies during the year, and there are no significant areas  
of estimation uncertainty.
Going concern
The Directors have a reasonable expectation that the Company has 
adequate resources to continue in existence for the foreseeable future.  
The Company therefore continues to adopt the going concern basis in 
preparing its financial statements. Please see Note 2 of the consolidated 
financial statements for further detail.
Investments and impairment reviews
Fixed asset investments including subsidiaries are shown at cost less 
provision for any impairment. Where the recoverable amount of the 
investment is less than the carrying amount, an impairment is recognised. 
Impairment reviews are undertaken at least annually, or more frequently 
where there is an indication of impairment.
Intangible assets
Trademarks are measured initially at purchase cost and have a definite 
useful life and are carried at cost less accumulated amortisation. 
Amortisation is calculated using the straight-line method to allocate the 
cost over their estimated useful life. The estimated useful lives are up to 
20 years.
Provisions
Provisions are recognised when the Company has a present legal 
obligation as a result of past events, it is probable that an outflow of 
resources will be required to settle the obligation and a reliable estimate 
can be made of the amount of the obligation.
Financial instruments
Financial assets and financial liabilities are recognised on the Company’s 
balance sheet when the Company becomes a party to the contractual 
provisions of the instrument.
Trade debtors and creditors
Trade debtors and creditors are stated at their nominal value.  
Trade debtors are reduced by appropriate allowances for estimated 
irrecoverable amounts.
Bank borrowings
Bank overdrafts are recorded at the proceeds received, net of direct issue 
costs. Finance charges are accounted for on an accrual basis to profit  
or loss.
Equity instruments
Equity instruments issued by the Company are recorded at the proceeds 
received, net of direct issue costs.
Taxation
Current tax, including UK corporation tax and foreign tax, is provided  
at amounts expected to be paid (or recovered) using the tax rates and 
laws that have been enacted or substantively enacted by the balance 
sheet date.
Deferred tax is recognised in respect of all timing differences that have 
originated but not reversed at the balance sheet date where transactions 
or events that result in an obligation to pay more tax in the future or a  
right to pay less tax in the future have occurred at the balance sheet date. 
Timing differences are differences between the Group’s taxable profits 
and its results as stated in the financial statements that arise from the 
inclusion of gains and losses in tax assessments in periods different from 
those in which they are recognised in the financial statements.
A net deferred tax asset is regarded as recoverable and therefore 
recognised only to the extent that, on the basis of all available evidence,  
it can be regarded as more likely than not that there will be suitable 
taxable profits from which the future reversal of the underlying timing 
differences can be deducted.
Deferred tax is not recognised when fixed assets are revalued unless by 
the balance sheet date there is a binding agreement to sell the revalued 
assets and the gain or loss expected to arise on sale has been recognised 
in the financial statements. Neither is deferred tax recognised when fixed 
assets are sold and it is more likely than not that the taxable gain will be 
rolled over, being charged to tax only if and when the replacement assets 
are sold.
Deferred tax is measured at the average tax rates that are expected  
to apply in the periods in which the timing differences are expected  
to reverse, based on tax rates and laws that have been enacted or 
substantively enacted by the balance sheet date. 

168
Hyve Group plc Annual Report and Accounts 2021
1 Basis of preparation and accounting policies continued
Foreign currencies
Transactions in foreign currencies are recorded at the rate of exchange at 
the date of the transaction. Monetary assets and liabilities denominated in 
foreign currencies at the balance sheet date are retranslated at the rates 
of exchange prevailing at that date. Non-monetary assets and liabilities 
are translated at the rate prevailing at the date the fair value was 
determined. Gains and losses arising on retranslation of monetary assets 
are included in profit or loss for the period.
Employee Share Ownership Trust
The financial statements include the assets and liabilities of the Employee 
Share Ownership Trust (ESOT). Shares in the Company held by the  
ESOT have been valued at cost and are held in equity. The costs of 
administration of the ESOT are written off to profit or loss as incurred.
Where such shares are subsequently sold, any net consideration received 
is included in equity attributable to the Company’s equity holders.
Share-based payments
The Company issues equity-settled share-based payments to certain 
employees. These are measured at fair value (excluding the effect of 
non-market-based vesting conditions) at the date of grant. The fair value 
determined at the grant date of the equity-settled share based payments 
is expensed on a straight-line basis over the vesting period, based on the 
Company’s estimate of shares that will eventually vest and adjusted for the 
effect of non-market-based vesting conditions.
Fair value is measured using a Black-Scholes model. The expected life 
used in the model has been adjusted, for the effects of non-transferability, 
exercise restrictions and behavioural considerations based on 
management’s best estimate.
Details of the Company’s equity-settled share-based payments are 
included in note 29 to the Group accounts.
Critical accounting judgements and key sources of estimation 
uncertainty
Estimates and judgements are continually evaluated and are based on 
historical experience and other factors, including expectations of future 
events that are believed to be reasonable under the circumstances.
Critical judgements in applying the entity’s accounting policies
The Company does not make any critical judgements in applying the 
entity’s accounting policies.
Key sources of estimation uncertainty
The Company makes an estimate of the recoverable value of its 
investments and debtors balances including inter-company balances  
as disclosed within these financial statements (refer to notes 5 and 6).  
The Company reviews its investments for impairment whenever events or 
changes in circumstances indicate that the carrying amount may not be 
supported by its underlying assets. The recoverability assessment requires 
the Directors to make estimates regarding the probability of the future 
earnings potential of the counterparty. An impairment charge of £75.0m 
was recognised in the prior year in relation to the Company’s debtor 
balances. At 30 September 2021 the Directors are satisfied that the 
remaining investment and debtors balances amounts as disclosed  
are recoverable. 
Prior-year error
During the year, the Directors identified that certain transfer pricing and 
internal management fee recharges that were processed in the year 
ended 30 September 2020 related to the year ended 30 September 2018. 
To correct for these transactions and recognise them in the relevant 
period, the transactions have been removed from the profit and loss 
account for the year ended 30 September 2020, increasing administrative 
expenses by £1.3m. Of the total of £1.3m, transactions of £0.5m had not 
previously been recognised in the year ended 30 September 2018 and 
therefore the profit and loss account as at 1 October 2019 has increased by 
£0.5m. Amounts owed to Group undertakings have decreased by £0.8m 
as at 30 September 2020 as a result of the adjustments. There was no 
impact on the tax charge for the year.
Company Income Statement
2020  
£000
Administrative expenses
(1,301)
Increase in loss for the financial year
(1,301)
Company Statement of Financial Position
2020  
£000
Amounts owed by Group undertakings
(800)
Change in net assets
(800)
Retained earnings
(800)
Change to total equity 
(800)
2 Profit/(loss) for the year
As permitted by section 408 of the Companies Act 2006, no separate profit 
and loss account or statement of comprehensive income is presented in 
respect of the parent Company. The profit or loss attributable to the 
Company is disclosed in the footnote to the Company’s balance sheet.
The auditor’s remuneration for audit and other services is disclosed in 
note 4 to the Consolidated financial statements.
Notes to the Company accounts

Annual Report and Accounts 2021 Hyve Group plc 
169
Strategic report	
Governance	
Financial statements
3 Staff costs
a) Number of employees
The average number of persons (including Directors) employed by the Company during the year was as follows:
2021 
No.
2020 
No.
Directors
6
6
b) Employee costs
Their aggregate remuneration comprised:
2021 
£000
2020 
£000
Wages and salaries
2,288
1,081
Social security costs
316
149
Share-based payments
502
–
3,106
1,230
Highest paid Director
1,254
512
4 Dividends 
2021
2020
Per share  
p
Settled in cash 
£000
Settled in scrip 
£000
Per share  
p
Settled in cash 
£000
Settled in scrip 
£000
Amounts recognised as distributions to equity holders in the year:
Final dividend in respect of the prior year
–
–
–
1.6
13,012
–
Interim dividend in respect of the current year
–
–
–
–
–
–
–
–
–
1.6
13,012
–
The Directors have not proposed a final dividend for the year ended 30 September 2021.
Under the terms of the trust deed dated 20 October 1998, the Hyve Group Employees Share Trust, which holds 771,375 (2020: 812,656) ordinary shares 
representing 0.3% of the Company’s called up ordinary share capital, has agreed to waive all dividends due to it each year.
5 Fixed assets
Investments in subsidiaries
The Company has investments in the following subsidiary undertakings. The principal activity of all the companies listed is the organisation of exhibitions 
and conferences. 
Name
Address
Effective holding
%
ABEC Exhibitions & Conferences  
Pvt. Ltd
530, Laxmi Plaza, Laxmi Industrial Estate, New Link Road, Andheri (West), 
Mumbai – 400053, India
Ordinary shares
60
Airgate Holdings Ltd
42 Dositheou, Strovolos, Nicosia, 2028, Cyprus
Ordinary shares
100
Beautex Co LLC
Verkhniy Val 4A, Kyiv 04071, Ukraine
Ordinary shares
100
Breakbulk Ireland Ltd
5 Lapps Quay, Cork, Ireland T12 RW7D
Ordinary shares
100
Breakbulk US Holdco Inc
One Gateway Centre, Suite 2600, Newark, NJ07102, USA
Ordinary shares
100
Breakbulk US Opco Inc
One Gateway Centre, Suite 2600, Newark, NJ07102, USA
Ordinary shares
100
Fin‑mark S.r.l.
Via del Cestello 4, 40124 Bologna, Italy
Ordinary shares
100
Groceryshop, LLC
605 Third Avenue, 26th Floor, New York, NY10158, USA
Ordinary shares
100
Hyve (Europe) Exhibitions Ltd
2 Kingdom Street, London, England, W2 6JG
Ordinary shares
100
Hyve (US) Exhibitions Ltd
2 Kingdom Street, London, England, W2 6JG
Ordinary shares
100
Hyve Asia Exhibitions Ltd
Suite 1004, 10th Floor, Bank of America Tower, 12 Harcourt Road, Central, 
Hong Kong
Ordinary shares
100
Hyve Beauty Fuarcilik A S
19 Mayıs Caddesi Golden Plaza Kat:7 Şişli, İstanbul, Turkey
Ordinary shares
100
Hyve Build Fuarcilik A S
19 Mayıs Caddesi Golden Plaza Kat:7 Şişli, İstanbul, Turkey
Ordinary shares
100
Hyve China International Exhibitions 
and Conferences Services (Beijing) 
Co., Ltd
301-L302-2, 3/F, Wonderful World Commercial Plaza, 38 East 3rd Ring 
North Road, Chaoyang District, Beijing, China
Ordinary shares
100

170
Hyve Group plc Annual Report and Accounts 2021
Name
Address
Effective holding
%
Hyve Enterprises Ltd
2 Kingdom Street, London, England, W2 6JG
Ordinary shares
100
Hyve Eurasian Exhibitions Ltd
2 Kingdom Street, London, England, W2 6JG
Ordinary shares
100
Hyve Eventos Ltda
R. Des. Eliseu Guilherme, 53/59 – CJ 81, Paraíso, São Paulo – SP, Brazil 
04004-030
Ordinary shares
100
HYVE Events (Shanghai) Company Ltd Unit 2822, F/28, No. 1045 Middle Huaihai Road, Xuhui District, Shanghai, 
China
Ordinary shares
100
Hyve Events S.A. Ltd
2 Kingdom Street, London, England, W2 6JG
Ordinary shares
100
Hyve Events Services Ltd
2 Kingdom Street, London, England, W2 6JG
Ordinary shares
100
Hyve Events South Africa (Pty) Ltd
StoneMill Office Park, 1B Cornerstone House, 1st Floor, 300 Acacia Road, 
Darrenwood, 2194, South Africa
Ordinary shares
100
Hyve Events South Africa Holdco Ltd
2 Kingdom Street, London, England, W2 6JG
Ordinary shares
100
Hyve Expo International LLC
Verhniaia Krasnoselskaya st.,3/2, Moscow, Russia
Ordinary shares
100
Hyve Footwear Ltd
2 Kingdom Street, London, England, W2 6JG
Ordinary shares
100
Hyve Fuarcilik A.S
19 Mayıs Caddesi Golden Plaza Kat:7 Şişli, İstanbul, Turkey
Ordinary shares
100
Hyve Holdings Ltd+
2 Kingdom Street, London, England, W2 6JG
Ordinary shares
100
Hyve India Private Ltd
205, Second Floor, Harsh Bhawan, B.No. 64-65, Nehru Place, New Delhi, 
110 019, India
Ordinary shares
100
Hyve International Events Ltd
2 Kingdom Street, London, England, W2 6JG
Ordinary shares
100
Hyve Moda Footwear Ltd
2 Kingdom Street, London, England, W2 6JG
Ordinary shares
100
Hyve Moda Ltd
2 Kingdom Street, London, England, W2 6JG
Ordinary shares
100
Hyve Overseas Ltd
2 Kingdom Street, London, England, W2 6JG
Ordinary shares
100
Hyve Shanghai Exhibitions Co., Ltd
Room 1703, Soho Building, No. 575 Wusong Rd, Hongkou District, 
Shanghai, China
Ordinary shares
100
Hyve UK Events Ltd
2 Kingdom Street, London, England, W2 6JG
Ordinary shares
100
Hyve US Limited
2 Kingdom Street, London, England, W2 6JG
Ordinary shares
100
Hyve Worldwide B.V. 
Business Center Demka, Demkaweg 11, 3555 HW Utrecht, The Netherlands
Ordinary shares
100
Intermedia Exhibitions and 
Conferences Ltd
2 Kingdom Street, London, England, W2 6JG
Ordinary shares
100
International Trade and Exhibitions Ltd 2 Kingdom Street, London, England, W2 6JG
Ordinary shares
100
ITE Asia Pacific SDN BHD
A-11-02A, Empire Tower Office, Empire Subang, Jalan SS16/1, 47500 
Subang Jaya, Malaysia
Ordinary shares
100
ITE Asia Pte Ltd
8 Shenton Way #21-07, AXA Tower Singapore 068811
Ordinary shares
100
ITE Eurasian Exhibitions FZ LLC
Al Shatha Tower 26th Floor – Office 2613 Sheikh Zayed Road – Dubai UAE
Ordinary shares
100
ITE Expo UK Ltd
2 Kingdom Street, London, England, W2 6JG
Ordinary shares
100
ITE Global LLC
Verhniaia Krasnoselskaya st.,3/2, Moscow, Russia
Ordinary shares
100
ITE Group Ltd
2 Kingdom Street, London, England, W2 6JG
Ordinary shares
100
ITE International Holdings BV
Business Center Demka, Demkaweg 11, 3555 HW Utrecht, The Netherlands
Ordinary shares
100
ITE International Trade and Exhibitions 
EURL
24, route du CAP, 16412 Bordj El Kiffan, Algeria
Ordinary shares
100
ITE Overseas Holdings BV
Business Center Demka, Demkaweg 11, 3555 HW Utrecht, The Netherlands
Ordinary shares
100
ITE Russia LLC UK Ltd
2 Kingdom Street, London, England, W2 6JG
Ordinary shares
100
Jacket Required Ltd 
2 Kingdom Street, London, England, W2 6JG
Ordinary shares
100
Learnit World Ltd
2 Kingdom Street, London, England, W2 6JG
Ordinary shares
100
New Expostar (Shenzhen) Co Ltd
Unit C, 42/F, Block A, World Finance Centre, 4003 Shennan Dong Road, 
Shenzhen, China
50
Premier Expo
Verkhniy Val 4A, Kyiv 04071, Ukraine
Ordinary shares
100
5 Fixed assets continued
Notes to the Company accounts

Annual Report and Accounts 2021 Hyve Group plc 
171
Strategic report	
Governance	
Financial statements
Name
Address
Effective holding
%
PT ITE Exhibitions Indonesia Ltd
Jl. Maritim Raya No. 4A Cilandak Barat, Jakarta Selatan, Dki Jakarta, 
Indonesia
Ordinary shares
51
RAS Holdings Ltd
2 Kingdom Street, London, England, W2 6JG
Ordinary shares
100
RAS Publishing Ltd
2 Kingdom Street, London, England, W2 6JG
Ordinary shares
100
Regent US Holdco Inc
1209 Orange Street, Wilmington, New Castle County, Delaware 19801, USA
Ordinary shares
100
Retail Meetup, LLC
605 Third Avenue, 26th Floor, New York, NY10158, USA
Ordinary shares
100
Scoop International Fashion Ltd
2 Kingdom Street, London, England, W2 6JG
Ordinary shares
95
Shanghai AIGE Exhibition Service Ltd
Room 1001, Building B, Twin Towers, No. 618 Xinzhuan Road, Songjiang 
District, Shanghai, China
Ordinary shares
70
Shoptalk Commerce, LLC
605 Third Avenue, 26th Floor, New York, NY10158, USA
Ordinary shares
100
Shoptalk Europe Ltd
2 Kingdom Street, London, England, W2 6JG
Ordinary shares
100
Summit Trade Events Ltd
2 Kingdom Street, London, England, W2 6JG
Ordinary shares
100
The Company has guaranteed the liabilities of the following subsidiary undertakings in order that they qualify for the exemption from audit granted by 
section 479A of the Companies Act. The Directors of the Company expect that the possibility of this guarantee being called upon is remote.
Subsidiary undertakings
Registered 
numbers
Intermedia Exhibitions & Conferences Ltd
03640982
Hyve Eurasian Exhibitions Ltd
07307385
IEG International Ltd
03448919
Hyve Enterprises Ltd
03372928
Hyve Overseas Ltd
02926434
Hyve Events Services Ltd
03942985
Hyve Holdings Ltd
06975153
Hyve (US) Exhibitions Ltd
07841956
Hyve (Europe) Exhibitions Ltd
07843009
ITE Russia LLC UK Ltd
06975105
RAS Holdings Ltd
04211246
Summit Trade Events Ltd
06446907
Hyve US Ltd 
08707579
Hyve Events South Africa Ltd
09374049
International Trade and Exhibitions Ltd
10128746
Hyve Moda Ltd
04211308
RAS Publishing Ltd
02725777
Hyve Moda Footwear Ltd
02924254
Jacket Required Ltd 
07563504
Scoop International Fashion Ltd
07441467
Shoptalk Europe Ltd
10440875
Learnit Worldwide Ltd
11587014
5 Fixed assets continued

172
Hyve Group plc Annual Report and Accounts 2021
5 Fixed assets continued
Subsidiary undertakings
Shares 
£000
Capital 
contribution 
£000
Total  
£000
Cost
1 October 2020
111,526
30,247
141,773
Capital contribution
–
264
264
30 September 2021
111,526
30,511
142,037
Provision for impairment
1 October 2020 and 30 September 2021
429
23,574
24,003
Net book value
30 September 2021
111,097
6,937
118,034
30 September 2020
111,097
6,673
117,770
Intangible assets
Trademarks 
£000
Cost
1 October 2020
103
Additions in the year
–
30 September 2021
103
Amortisation
1 October 2020
70
Charge in the year
8
30 September 2021
78
Net book value
 
30 September 2021
25
30 September 2020
33
6 Debtors due within one year
2021 
£000
2020  
(restated) 
£000
Amounts owed by Group undertakings
579,871
438,937
Prepayments and accrued income
332
–
Other debtors
229
64
Deferred tax (note 7)
455
34
580,887
439,035
The amounts owed by Group undertakings are payable on demand and bear no interest.
An impairment charge of £nil (2020: £75.0m) was recognised in the year in respect of amounts owed by Group undertakings. 
7 Deferred tax
At the balance sheet date the Company has unused tax losses of £nil (2020: £5.7m) available for offset against future profits on which a deferred tax asset 
has not been recognised due to the unpredictability of future profit streams.
Notes to the Company accounts

Annual Report and Accounts 2021 Hyve Group plc 
173
Strategic report	
Governance	
Financial statements
8 Trade and other creditors
2021 
£000
2020  
£000
Bank loan
11,751
17,500
Corporation tax
–
2,503
Amounts owed to Group undertakings
82,831
6,181
Accruals 
90
217
Other creditors
164
162
94,836
26,563
Amounts due after one year
Bank loan
71,233
60,485
The amounts owed to Group undertakings are payable on demand and bear no interest.
9 Called up share capital and reserves
2021 
£000
2020 
£000
Allotted and fully paid
265,128,107 ordinary shares of 10p each (2020: 265,128,107 of 10p each)
26,513
26,513
2021 
Number of 
shares
2020  
Number of 
shares
At 1 October
265,128,107
74,161,846
Share placement
–
7,416,180
Rights issue
–
183,550,081
At 30 September
265,128,107
265,128,107
The Company has one class of ordinary shares which carry no right to 
fixed income. At the Extraordinary General Meeting held on 17 November 
1998, shareholders approved the establishment of the Hyve Group 
Employee Share Ownership Trust (ESOT). The terms of the ESOT allow the 
trustees to transfer shares to employees who exercise options under the 
Company’s Share Option Schemes, to grant options to employees and to 
accumulate shares by buying in the market or subscribing for shares at 
market value. The ESOT is capable of holding a maximum of 5% of the 
Company’s issued ordinary share capital. The ESOT reserve arises in 
connection with the ESOT. The amount of the reserve represents the 
deduction in arriving at shareholders’ funds for the consideration paid  
for the Company’s shares purchased by the ESOT which had not vested 
unconditionally at the end of each financial year.
The ESOT held 771,375 shares in Hyve Group plc at 30 September 2021 
(2020: 812,656 shares). During the year 2,180,893 nominal share options 
under the Employees Performance Share Plan were granted against ESOT 
held shares. The market value of the ordinary shares held by the ESOT at 
30 September 2021 was £0.9m (2020: £0.5m).
The Company has agreed to make available to the ESOT an interest-free 
loan of up to £12.5m for the purpose of buying shares. At 30 September 
2021, the amount of the loan drawn down was £12.0m. The Hyve Group plc 
Company profit and loss account and balance sheet include the results of 
the ESOT for the year ended 30 September 2021. The trustees have waived 
their current and future rights to all dividend entitlement on the shares held 
by the ESOT. 41,281 options were exercised from ESOT during the year 
(2020: nil). The total consideration for the options exercised from ESOT was 
£nil (2020: £nil). 3,460,870 outstanding options are to be settled by ESOT, 
so all shares held by the ESOT are under option as at 30 September 2021. 
Details of the options in issue and their exercise dates can be seen at note 
28 to the accounts.

174
Hyve Group plc Annual Report and Accounts 2021
Glossary
Alternative performance measures (APMs)
In accordance with the Guidelines on APMs issued by the European Securities and Markets Authority (ESMA), additional information is provided on the 
APMs used by the Group below.
In the reporting of financial information, the Group uses certain measures that are not required under IFRS. These additional measures provide additional 
information on the performance of the business and trends to stakeholders. These measures are consistent with those used internally and are considered 
important to understanding the financial performance and position of the Group. APMs are considered to be an important measure to monitor how  
the Group is performing because this provides a meaningful comparison of how the business is managed and measured on a day-to-day basis and 
achieves consistency and comparability between reporting periods.
These APMs may not be directly comparable with similarly titled profit measures reported by other companies and they are not intended to be a 
substitute for, or superior to, IFRS measures.
APM
Closest equivalent 
statutory measure
Reconciling items to 
statutory measure
Definition and purpose
Headline profit 
before tax
Profit/(loss)  
before tax
Adjusting items  
as disclosed  
in note 5 
Headline profit before tax is profit/(loss) before tax and adjusting items, as presented in note 5. 
In addition to providing a more comparable set of results year-on-year, this is also in line with 
similar adjusted measures used by our peer companies and therefore facilitates comparison 
across the industry.
Refer to the Chief Financial Officer’s statement for a reconciliation to the statutory measure, 
and explanations of the amounts adjusted for.
Headline  
operating  
profit
Operating  
profit
Operating 
adjusting items  
as disclosed 
in note 5
Headline operating profit is operating profit before operating adjusting items, as presented in 
note 5.
2021 
£000
2020 
£000
Operating profit/(loss)
(18,878)
(308,822)
Operating adjusting items (note 5)
47,746
298,738
Headline operating profit/(loss)
28,868
(10,084)
Headline  
operating  
profit margin
Operating  
profit margin
Operating 
adjusting items  
as disclosed  
in note 5
Headline operating profit margin is headline operating profit as a percentage of revenue.
Headline  
EBITDA
Operating  
profit
Operating 
adjusting items  
as disclosed  
in note 5, 
depreciation  
of property,  
plant and 
equipment and 
amortisation  
of computer 
software
Headline EBITDA is headline operating profit before operating adjusting items, depreciation of 
property, plant and equipment and amortisation of computer software.
2021 
£000
2020 
£000
Operating profit/(loss)
(18,878)
(308,822)
Operating adjusting items (note 5)
47,746
298,738
Depreciation of property, plant and equipment (note 15)
5,702
5,201
Amortisation of computer software (note 14)
1,262
2,422
Headline EBITDA
35,832
(2,461)
Net debt
Cash and cash 
equivalents less 
bank loans and 
lease liabilities
Reconciliation  
of net debt  
(note 30)
Net debt is defined as cash and cash equivalents after deducting bank loans and lease 
liabilities.
Adjusted  
net debt
Cash and cash 
equivalents less 
bank loans
Reconciliation  
of net debt  
(note 30)
Adjusted net debt is defined as cash and cash equivalents after deducting bank loans.
The Board consider adjusted net debt to be a reliable measure of the Group’s net 
indebtedness that provides an indicator of the overall balance sheet strength. It is also a single 
measure that can be used to assess the combined impact of the Group’s cash position and its 
indebtedness and can be compared consistently against prior periods.

Annual Report and Accounts 2021 Hyve Group plc 
175
Strategic report	
Governance	
Financial statements
APM
Closest equivalent 
statutory measure
Reconciling items to 
statutory measure
Definition and purpose
Adjusted net  
debt: headline 
EBITDA
None
N/A
Adjusted net debt: headline EBITDA is the ratio of adjusted net debt to headline EBITDA.
Cash conversion
None
N/A
Cash conversion is defined as headline cash generated from operations as a percentage of 
headline operating profit before non-cash items. Headline cash generated from operations 
is cash generated from operations before net venue utilisation, the cash impact of adjusting 
items included in the definition of headline profit before tax after adjusting for any wrong 
pocket true-ups through working capital adjustments on acquisitions or disposals. Headline 
operating profit before non-cash items is headline operating profit before foreign exchange 
gains/losses, depreciation and amortisation.
2021 
£000
2020 
£000
Cash generated from operations
30,416
7,754
Net venue utilisation
(72)
903
Adjusting items:
Integration costs
–
531
Restructuring costs
–
823
Transaction costs on completed and pending acquisitions  
and disposals
682
3,270
Adjustment to reflect timing of cash flow for above  
adjusting items
–
793
Adjusted cash flow from operations
31,026
14,074
Headline operating profit/(loss)
28,868
(10,084)
Depreciation of property, plant and equipment (note 15)
5,702
5,201
Amortisation of computer software (note 14)
1,262
2,422
Foreign exchange loss/(gain) on operating activities
306
(2,642)
Headline operating profit/(loss) on a cash basis
36,138
(5,103)
Cash conversion
86%
–276%
Headline basic 
earnings  
per share
Basic earnings  
per share
Adjusting items  
in the earnings  
per share note 
(note 11)
Profit after tax attributable to owners of the Parent and before the impact of adjusting items, 
divided by the weighted average number of ordinary shares in issue during the financial year.
Headline diluted 
earnings  
per share
Diluted earnings  
per share
Adjusting items  
in the earnings  
per share note 
(note 11)
Profit after tax attributable to owners of the Parent and before the impact of adjusting items, 
divided by the weighted average number of ordinary shares in issue during the financial year 
adjusted for the effects of any potentially dilutive options unless anti-dilutive.
Headline  
effective  
tax rate
Effective tax  
rate
Adjusting items 
and the tax impact 
of adjusting items
(note 5 and  
note 9)
The income tax charge for the Group excluding the tax impact of adjusting items, divided by 
headline profit before tax.
This measure is a useful indicator of the ongoing tax rate for the Group.
2021 
£000
220 
£000
Tax credit per income statement
5,010
11,024
Tax on share of results of associates and joint ventures
(455)
(1,536)
Tax impact of adjusting items
(6,020)
(12,921)
Headline tax charge
(1,465)
(3,433)
Headline profit/(loss) before tax
20,790
(18,137)
Headline effective tax rate
7%
–19%

176
Hyve Group plc Annual Report and Accounts 2021
APM
Closest equivalent 
statutory measure
Reconciling items to 
statutory measure
Definition and purpose
Headline return  
on capital 
employed
None
Operating 
adjusting items  
as disclosed 
in note 5
Headline ROCE is calculated as headline operating profit (i.e. before adjusting items) divided 
by net assets excluding all balances relating to any provisions, financial instruments, interest-
bearing liabilities and cash or cash equivalents.
Headline return on capital employed (ROCE)
2021 
£000
2020 
£000
Headline operating profit/(loss) (A)
28,868
(10,084)
Non-current assets:
Goodwill
73,202
63,678
Other intangible assets
201,160
240,572
Property, plant and equipment
17,237
21,115
Interests in associates and joint ventures
37,126
37,444
Deferred consideration receivable
7,357
6,865
Deferred tax asset
5,469
460
Current assets:
Trade and other receivables
35,569
33,731
Tax prepayment
1,710
1,374
Current liabilities:
Trade and other payables
(42,664)
(58,354)
Corporation tax
(1,160)
(1,374)
Deferred income
(72,277)
(61,276)
Non-current liabilities:
Deferred tax liability
(11,713)
(13,773)
Deferred income
–
–
Capital employed (B)
251,016
270,462
Headline ROCE (A/B)
11.5%
–3.7%
Like-for-like
None
N/A
Like-for-like (or underlying) results are stated on a constant currency basis, after excluding 
events which took place in the current period, but did not take place under our ownership in the 
comparative period and after excluding events which took place in the comparative period, 
but did not take place under our ownership in the current period. This excludes:
	 Biennial events;
	 Timing differences (i.e. events that ran in only one of the current or comparative periods,  
due to changes in the event dates);
	 Launches;
	 Cancelled or disposed of events that did not take place under our ownership in the  
current year;
	 Acquired events in the current period; and
	 Acquired events in the comparative period that did not take place under our ownership  
in the comparative period (i.e. they took place pre-acquisition).
Refer to the Chief Finance and Operations Officer’s statement for a reconciliation to the closest 
statutory measures.
Forward  
bookings
None
N/A
Forward bookings are contracted revenues for the following financial year. Unless otherwise 
stated these are as at the date of announcement (i.e. late November/early December  
each year).
Glossary

Annual Report and Accounts 2021 Hyve Group plc 
177
Strategic report	
Governance	
Financial statements
Shareholder information
Financial calendar
Pre-close announcement	
	
7 October 2021
Preliminary results announcement	
16 December 2021
AGM	
	
	
	
3 February 2022
Q1 trading update	 	
	
3 February 2022
Q2 trading update	 	
	
6 April 2022
Interim results announcement	
17 May 2022
Q3 trading update	 	
	
5 July 2022
Shareholder profile at 30 September 2021
Range of holdings
Number of 
shareholders
Percentage  
of total 
shareholders 
(%)
Ordinary  
shares  
(million)
Percentage  
of issued  
share capital 
(%)
1–100
344
34.75
10,714
0.00
101–1,000
301
30.40
106,319
0.04
1,001–10,000
139
14.04
516,286
0.19
10,001–100,000
77
7.78
3,174,923
1.20
100,001–1,000,000
85
8.59
27,234,821
10.27
1,000,001–
999,999,999
44
4.44 234,085,044
88.29
Totals
990
100.00
265,128,107
100.00
Category
Number of 
shareholders
Percentage  
of total 
shareholders 
(%)
Ordinary  
shares  
(million)
Percentage  
of issued  
share capital  
(%)
Private individuals
662
66.87
431,076
0.16
Nominee 
companies
227
22.93
172,873,267
65.20
Limited and public 
limited companies
64
6.46
13,760,651
5.19
Other organisations 
and banks
37
3.74
78,063,113
29.45
Totals
990
100.00
265,128,107
100.00
Share price
London Stock Exchange, pence per 10p share  
Highest	
	
	
	
	
152.10p  
Lowest	
	
	
	
	
49.98p 
Dividend calendar
Dividends suspended in respect of financial year ended 30 September 
2021; future dividends will be kept under review.
Share dealing services
The Company’s Registrar, Equiniti Limited, offers a telephone and internet 
dealing service, Shareview, which provides a simple and convenient  
way of buying and selling shares. For telephone dealings please call  
0345 603 7037 between 8:00am and 4:30pm, Monday to Friday, and for 
internet dealings please log on to www.shareview.co.uk/dealing.
Electronic communications 
Shareholders can elect to receive shareholder documents electronically  
by registering with Shareview at www.shareview.co.uk. This will save on 
printing and distribution costs, creating environmental benefits. When you 
register, you will be sent an email notification to say when shareholder 
documents are available on our website and you will be provided with a 
link to that information. When registering, you will need your shareholder 
reference number, which can be found on your share certificate or proxy 
form. Please contact Equiniti Limited if you require any assistance or 
further information.

178
Hyve Group plc Annual Report and Accounts 2021
Section Heading
Directors, advisers and other information
Directors
Richard Last
Non-Executive Chairman
Nicholas Backhouse
Non-Executive Director
Sharon Baylay
Non-Executive Director
John Gulliver
Chief Finance and Operations Officer (appointed 1 October 2020)
Stephen Puckett
Non-Executive Senior Independent Director
Mark Shashoua
Chief Executive Officer
Company Secretary
Jared Cranney 
Registered office
Hyve Group plc
2 Kingdom Street 
London 
W2 6JG
Auditor
BDO LLP
55 Baker Street 
London 
W1U 7EU
Solicitors
Macfarlanes LLP
20 Cursitor Street 
London 
EC4A 1LT
Principal bankers
Barclays Bank plc
1 Churchill Place 
London 
E14 5HP 
Citibank
33 Canada Square 
London 
E14 5LB
Hayfin Capital Management LLP
One Eagle Place 
London 
SW1Y 6AF
HSBC Bank UK plc
60 Queen Victoria Street 
London 
EC4N 4TR
Company brokers
Numis Securities Ltd
45 Gresham Street 
London 
EC2V 7BF
Registrars
Equiniti Ltd
Aspect House 
Spencer Road 
Lancing 
West Sussex 
BN99 6DA
Public relations
FTI Consulting Ltd
200 Aldersgate Street 
London 
EC1A 4HD
Website
hyve.group

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Hyve Group plc  
2 Kingdom Street, London 
W2 6JG, UK
hyve.group