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InnovaDerma PLC

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FY2019 Annual Report · InnovaDerma PLC
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2019 
Annual Report  

c115847CCL.pdf

 
INNOVADERMA PLC 

CONTENTS 

CONTENTS 

Corporate directory 

Strategic report 

Director’s Report 

Independent auditor’s report to the members 

Consolidated statement of profit or loss and other comprehensive income 

Consolidated statement of financial position 

Consolidated statement of changes in equity 

Consolidated statement of cash flows 

Parent company statement of financial position 

Parent company statement of changes in equity 

Notes to the financial statements 

Page 

1 

2 

11 

17 

23 

24 

26 

27 

28 

30 

31 

i 

c115847CCL.pdf

INNOVADERMA PLC 

CORPORATE DIRECTORY 

Directors 

Haris Chaudhry 
Joseph Bayer 
Rodney Turner 
Kieran Callan 
Ross Andrews 

Company Secretary 

Elemental Company Secretary Limited 

Company registration number 

09226823 

Registered office 

Auditor 

27 Old Gloucester Street 
London 
United Kingdom 
WC1N 3AX 

Greenwich & Co UK 
Level 2 
267 St George’s Terrace 
PERTH  
WA 6000 
Australia 

Domicile of the company 

United Kingdom 

Country of incorporation 

England and Wales 

Legal form of entity 

Public Limited Company 

London Stock Exchange Code 

IDP 

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1 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
INNOVADERMA PLC 

STRATEGIC REPORT 

FOR THE YEAR ENDED 30 JUNE 2019 

The Directors present their strategic report on InnovaDerma PLC and its controlled entities (hereafter 
“the Group” or “InnovaDerma”) for the year ended 30 June 2019. 

Principal activity 

InnovaDerma specializes in the research, manufacture and marketing of clinically proven products in 
life sciences, beauty and personal care products. InnovaDerma has presence in the UK, Europe, US, 
Australasia, North Asia and Africa. 

Financial Highlights 

Revenue* 
Gross profit 
Gross margin 
Profit before tax 
Basic EPS (pence) 
Cash and cash 
equivalents 
*on a constant currency basis 

Operational Highlights 

FY2019 
£12.9m 
£8.1m 
63% 
£1.4 
7p 
£2.0 

FY2018 
£10.7m 
£6.1m 
57% 
£0.7 
3p 
£1.9 

% change 
+21% 
+32.8% 
+600bps 
+100% 
+133% 
+5% 

•  Significantly increased national distribution of Skinny Tan - in c.2,300 stores (FY2018: c.800) 
•  Highly successful launch of Wonder Serum - No.1 SKU (Stock Keeping Unit) in its category in 

Boots regularly since launch  

•  Roots secured several new retail distribution channels, including Tesco, and multiple product 

extensions launched 

•  DTC customer base grew strongly, delivering record number of orders in H2 2019 with revenue 

up 22% on the previous year 

•  Multiple new international  retail and distribution opportunities secured for Skinny Tan, Roots 

and Prolong 

Outlook 

•  A  very  positive  start  to  the  new  financial  year  with  current  trading  being  in  line  with 

management’s expectations 

•  Skinny Tan will benefit from a full-year contribution from ranging in Boots in FY2020  
•  Significant  new  retail  and  DTC  channels  added  in  UK,  US  and  Australia  and  distributors 

appointed in multiple regions globally expected to contribute to future growth 

•  Roots development will be accelerated by a new social media campaign and the roll out of new 

products 

•  Major new product launch with multiple SKUs intended to disrupt a large new category in H2 

generated by the in-house team for DTC and retail channels 

•  Prolong expected to make a significant contribution to current FY driven by DTC channel and 

multiple distribution contracts signed covering eight countries with minimum-order quantities  
Implementation of a new ERP to facilitate management of rapid growth  

• 
•  Supply chain being consolidated to ensure inventory management has the capability to support 

expected growth 

2 

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INNOVADERMA PLC 

STRATEGIC REPORT 

FOR THE YEAR ENDED 30 JUNE 2019 

Haris Chaudhry, Executive Chairman of InnovaDerma, said: 

“I  am  very  pleased  to  report  an  excellent  set  of  results  and  a  year  of  strong  operational  progress.  
Despite  retail  headwinds,  we  have  delivered  an  impressive  21%  rise  in  revenue  and  doubled  profit 
before  tax  with  good  gross  margin  improvement.    Our  performance  has  been  supported  by  the 
disciplined  execution  of  our  strategy,  continuous  product  innovation  to  disrupt  our  markets  and 
leveraging consumer desire for unique and high performing products.   

“We are excited about the opportunities that lie ahead, supported by a near term major launch in a new 
category, fast-growing retail footprint and with a robust foundation in place, the Group is well placed to 
generate  further  growth.    The  year  has  started  very  positively,  and  current  trading  is  in  line  with 
management’s expectations.”  

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INNOVADERMA PLC 

STRATEGIC REPORT 

FOR THE YEAR ENDED 30 JUNE 2019 

Executive Chairman’s Statement  

Introduction 

I am pleased to report an excellent set of results and a period of significant progress underpinned by 
our execution of three clear strategic aims as outlined at our interim  results: to leverage commercial 
opportunities secured with retail partners and distributors; to grow our DTC channel and focus on new 
product development.  This focus has enabled us to deliver strong growth across our key performance 
indicators.  Revenue increased by 21% to £12.9m and profit before tax doubled to £1.4m. These results 
were achieved in the context of a volatile economic environment and a challenging retail sector.   

Retail partners and distribution channels 

We have well-established and deep relationships with our retail partners and distributors enabling us to 
range our brands in the UK and internationally.  During the year, Skinny Tan secured ranging in more 
than 1,300 stores in Boots and together with Superdrug, our core brand is now available in more than 
2,000 stores in the UK. Roots, our haircare range has extended its distribution and is now available in 
1,800 stores in the UK (FY2018: c.400) and now sold in Canada.  Charles + Lee, our men’s skincare 
range  has  received  positive  feedback  internationally  and  completed  its  entry  into  New  Zealand  and 
secured opening orders in South Africa.  In our Life Sciences business, Prolong successfully secured 
two  distribution  agreements  in  Hong  Kong  and  eight  Middle  Eastern  countries  and  established 
minimum-order quantities in excess of 6,000 devices for the first contractual year. 

Project innovation 

Accelerating growth through innovation is a key driver of the business. Consumer tastes, trends and 
expectations are continuously changing. There is a growing trend towards more natural, organic and 
highly  effective  ingredients  which  is  influencing  the  pace  and  the  way  in  which  we  innovate.    Our 
disciplined execution has delivered highly successful new product launches including Wonder Serum 
by  Skinny  Tan  which  combines  self-tanning  technology,  with  anti-aging,  anti-oxidant  and  hydrating 
skincare  ingredients.    The  product  was  very  well-received,  achieving  positive  often  five-star  reviews 
from our customer base and is regularly the best-selling product in its category in Boots.  Roots, our 
haircare range also benefitted from new product development and the brand now has 14 products for 
a range of different hair types. Charles + Lee, our affordable alternative premium range of men's skin 
care products is growing in popularity and we have extended the product range to include shave care 
to capitalise on the growing trend in men’s grooming. 

DTC channel 

Our  DTC  channel  is  an  important  platform  to  engage  directly  with  our  customers  and  is  key  to  our 
marketing  campaigns.  Digital  and  online  shopping  has  changed  the  retail  industry  and  since 
InnovaDerma was founded, our strategy has always embraced the opportunities presented by the digital 
transformation across marketing, social media and e-commerce.  Our digital strategy has differentiated 
and  strengthened  our  business.  In  H1  2019,  following  changes  in  the  Facebook  algorithm,  we 
implemented  a  new  DTC  strategy  which  encompasses  complimentary  channels  such  as  Instagram, 
Google, Ad Roll and Taboola to provide us with depth and breadth of consumer engagement. This has 
enabled us to deliver strong growth of the DTC channel with our customer base growing by c.50% to 
more than 600,000.  Our DTC channel also delivered a record number of orders in H2 2019 and revenue 
is up 22% on the previous year.   

Growth strategy 
We  delivered  strong  results,  with  solid  execution  this  financial  year.  The  Board  believes  there  are 
significant opportunities to grow the business and our focus in FY2020 will be based on the following 
initiatives to generate further growth over the long term: 

4 

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INNOVADERMA PLC 

STRATEGIC REPORT 

FOR THE YEAR ENDED 30 JUNE 2019 

•  Skinny Tan performed very well in Boots and we will seek additional ranging  and increased 
store depth as the category review process commences. This will be underpinned by the benefit 
of having a full year revenue contribution from the account.  Our core brand will bring a number 
of  innovative  new  products  to  market  during  the  year  to  ensure  the  brand  remains  at  the 
forefront of category development and to capitalise on the success of products such as Wonder 
Serum, which demonstrates the ability of the brand to compete effectively in skincare and skin 
conditioning;    

•  Superdrug will launch an exclusive Skinny Tan limited edition range in time for Christmas 2019 

and also create a major feature around a specially designed gift pack; 

•  The DTC channel will receive major investment through the addition of Artificial Intelligence, a 
360-degree  strategy  for  comprehensive  consumer  engagement  and  contracting  of  a  proven 
digital sales platform to drive revenue. This is a multi-market strategy covering the UK, US and 
Australia; 

•  Roots will receive major marketing investment to capitalise on the increase in store presence 

in Boots. This will be supported by the roll out of new product development; 

• 

In  international  markets,  Roots  will  continue  to  build  its  presence  in  existing  and  new 
geographies including India and the EU through our new distributor relationships; 

•  Charles & Lee will continue to build in Australia and New Zealand driven by a strong pipeline 
of new product development. New opportunities will be developed in international markets. In 
addition, we will continue our discussions with a key UK retail partner for a launch in H2. Charles 
& Lee is in the process of being launched in the US and UK markets through our DTC channel. 
We believe there is a strong fit between the brand and social media as a method of engaging 
with consumers; and 

• 

Innovative new product with multiple SKUs in a new category on the topical side of our business 
is planned for launch in H2.   The product is to be launched with an initial 12 SKUs and has 
been formulated and designed with the intention to disrupt a large category. Our new brand 
has been generated by the in-house new product development team. 

People 

On behalf  of the  Board, I  would  like to  thank the  highly dedicated team who worked so diligently to 
deliver this strong year of continued growth for the business. I am always impressed by their hard work, 
creativity and commitment to our business.  In order to sustain our growth trajectory, the business has 
invested in additional personnel for our DTC channel, in addition to retail management in the UK. This 
ensures we have the skills and capacity to deliver on the strategies and plans we have developed.  

Outlook 

The  new  financial  year  has  begun  very  positively,  and  current  trading  is  line  with  management’s 
expectations.  We look forward to a year of significant growth both in terms of revenue and earnings.  
We are excited about our new product launches, especially the new category we will be entering later 
this year.   This combined with our expanded retail and DTC channels, both for topical and life science 
products, gives us much confidence in the business and its future growth opportunities. 

5 

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INNOVADERMA PLC 

STRATEGIC REPORT 

FOR THE YEAR ENDED 30 JUNE 2019 

CEO Statement 

The period under review marked a strong year of progress for the Company. We have secured new 
distribution  channels  in  the  UK  and  internationally,  released  category  leading  products  and 
strengthened our digital platform. 

Topical 

Self-tanning 

The growth of the  Skinny Tan has continued, with  the brand securing the  number two or three  self-
tanning brand in Boots (depending on the period) and the exclusive Wonder Serum product regularly 
being the number one SKU across the total category. The online customer community has also grown, 
particularly on Instagram and the business has implemented a 360-degree multi-platform strategy to 
ensure we exploit all growth channels in the DTC environment.  

Skinny  Tan’s  sales  for  the  period  to  30  June  2019  has  grown  significantly.  Sales  through  the  DTC 
channel was up 22% year on year which reflects the strength of our DTC model that has underpinned 
the significant growth of Skinny Tan since it was acquired by the Company in May 2015. The number 
of SKUs increased from 45 to 58 during the period. These new products are being progressively rolled 
into distribution which will support further growth during the new financial year. 

Off the back of the fantastic success of Wonder Serum, additional new product development is being 
undertaken  in  the  serums  format  to  bring  new  and  additional  product  benefits  to  consumers.  It  is 
essential that Skinny Tan remains at the forefront of the bronzing category and is seen as an innovator.   

The brand continues its transition from bronzing-only to an emerging beauty brand and it is targeting a 
much  larger  market  and  year-round  utility  through  developing  new  products  aimed  at  a  wider 
demographic. 

The international distribution of Skinny Tan has been an area of specific focus as it represents the next 
major growth opportunity for the brand.  Post period end, Skinny Tan entered into a new DTC marketing 
agreement in the US with a major digital marketing organisation. It has also relaunched in Australia via 
our DTC channel with encouraging early results. Our Canadian distributor is seeking distribution for the 
2020 season  and in Europe discussions are under way to potentially launch Skinny Tan with a new 
distributor in certain regions. 

Haircare 

Roots continues to develop as a premium haircare range which assists in reducing hair loss.  It has 
delivered consistent revenue throughout the year achieving one of our key objectives of offsetting the 
seasonality of Skinny Tan. Additionally, unlike Skinny Tan, it has global applicability providing a huge 
potential target market. 

The brand now has distribution in Boots, Superdrug, Tesco and Asda. In the case of Boots, its shelf 
presence was doubled, and new SKU’s were added in the range review which went live in store in July. 
This  is  a  major  vote  of  confidence  in  the  brand  and  we  have  planned  a  comprehensive  marketing 
support programme to fully capitalise on this opportunity. 

Roots has continued to evolve and has launched new products to cater for both coloured hair, with a 
‘Protect’ range, and specific hair types such as curly hair. The ‘Curls’ product forms part of the Boots 
range  expansion.  The  brand  now  has  14  (up  from  the  original  five)  products  in  total  providing  a 
comprehensive  offering  to  meet  the  needs  of  consumers  across  a  wide  range  of  hair  types  and 
conditions.   

6 

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INNOVADERMA PLC 

STRATEGIC REPORT 

FOR THE YEAR ENDED 30 JUNE 2019 

Roots was launched into its first retail distribution in Canada this year and our partner there is pursuing 
additional opportunities. It is also close to completing  registration for the Indian  market and opening 
orders will be received as soon as this has been finalised.  

Skincare  

Charles + Lee is our affordable alternative premium range of men's skin care products and has had a 
breakthrough year in FY2019.  The Company launched Charles + Lee initially in 30 of Myer’s stores 
(Australia’s largest department store chain) and then followed up with a hugely successful Christmas 
gift pack. This earned it an extension to all stores. The brand went on to secure ranging in Australia’s 
largest Beauty retailer Priceline (with approximately 450 stores nationally) and Terry White Chemmart, 
a retail pharmacy chain in Australia. 

The brand is demonstrating that it has international appeal having successfully completed its entry into 
New Zealand and secured opening orders in South Africa. The registration process for the Indian market 
is under way and opening orders will be received as soon as this is finalised. 

In the UK we have had extensive discussions with our key retail partners with a positive response. We 
will continue to develop these opportunities with the objective of converting them in FY2020. 

The brand continues to innovate and has added a number of exciting and very well received products 
during the year. The shave range and the hair and body wash have been particularly successful. The 
range now consists of 16 SKU’s and three different gift sets.   

Life Sciences 

Prolong 

Life  Science has made significant progress throughout the period.  Prolong  delivered very promising 
revenue  growth  with  average  gross  margins  in  excess  of  65%  during  the  period. The  Company 
recommenced  marketing  for  Prolong  in  USA  and  Australia  in  Q2  of  calendar  year  2019  which  has 
created momentum and supported our revenue generation. 

The  Company  had  been  negotiating  exclusive  contracts  with  distributors  worldwide  throughout  the 
period.  As a direct result, we have signed two major distribution agreements in Hong Kong and eight 
Middle  Eastern  countries  and  established  minimum-order-quantities  in  excess  of  6,000  for  the  first 
contractual year.  The Company expects to secure more distribution contracts throughout the current 
FY which will support incremental and strong revenue generation combined with increasing DTC sales.  

Outside of the US, Australia and New Zealand where the Company already has regulatory approvals, 
it undertook regulatory approvals process for Hong Kong, China, India, Canada, UK, Europe & GCC 
countries.  The  Company’s  objective  is  to  broaden  its  distribution  where  it  has  regulatory  approvals 
thereby growing Prolong’s revenue and profit base through the incremental distribution contracts and 
DTC channels. 

GrowLase 

The Company has secured inventory of its FDA-cleared hair loss helmet, GrowLase, during the period 
and is creating various online platforms to enable it to generate scale. 

As part of ensuring the product remains an attractive proposition to its target audience, is competitive 
amongst other hair loss devices and to ensure recurring sales, the Company embarked on two separate 
projects: 

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INNOVADERMA PLC 

STRATEGIC REPORT 

FOR THE YEAR ENDED 30 JUNE 2019 

•  Obtaining visual-evidence of progress amongst dozens of men and women suffering from hair 
loss through a third party-managed process using GrowLase.  Before and after images will then 
be used in all our marketing  

•  Designing  a  new  wet-products  regime  with  GrowLase  branded  shampoo,  conditioner,  day 

serum and spray.  

Both projects are expected to complete in the first half of this financial year with the objective of bringing 
the  expanded  range  of  product  lines  under  the  GrowLase  brand  to  a  far  wider  and  geographically 
diverse  client  base  through  our  DTC  platform  and  distribution  channels  globally  and  adding  annuity 
streams through repeat purchases after the initial purchase. 

As our distribution channels grow in Life Sciences and begin to contribute a material level of annualised 
revenue and profit, the Company would seek to acquire new products that would benefit from its DTC 
platform and distribution channels. 

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INNOVADERMA PLC 

STRATEGIC REPORT 

FOR THE YEAR ENDED 30 JUNE 2019 

Finance Director’s Review 

Overview  

The Group delivered a strong revenue performance, driven predominantly by our UK DTC platform and 
our retail channels.  In addition, Roots contributed strongly in the year under review. The key focus for 
the past twelve months has been supporting sales growth through DTC customer acquisition, major 
new  product  development  and  rolling  out  planned  launches.  Group  revenues  grew  21%  to  £12.9m 
(FY2018: £10.7m).  Profit before tax rose by 100% to £1.4m (FY2018: £0.7m). 

Operating Results 

Gross margins increased 600bps from 57% in FY2018 to 63% in the financial year under review. The 
stronger  DTC  channel  revenue  mix  as  against  retail  sales  in  Skinny  Tan,  drove  higher  returns.  The 
successful launch of new products Wonder Serum and Coconut Water spray generated a higher sales 
basket size than previously achieved.  

Marketing  expenditure  was  £3.7m,  60%  higher  than  the  previous  year  (FY2018:  £2.3m)  driven  by 
launch and promotional costs for the Boots roll-out, continued support for Superdrug, other new retailers 
and a strong drive on DTC customer acquisition and re-marketing. As we highlighted in the half year 
report,  the  DTC  channel  was  presented  with  significant  technology  challenges  as  major  platforms 
devised higher charges for less promotion. We also highlighted a change in our approach which was 
rewarded with very strong DTC revenues in the second half, a combination of better strategic spend 
and new product offerings setting the pace. Our DTC customer database grew significantly, both in the 
UK and the US, with the business having just over 625,000 customers, up from 422,500 a year ago. As 
highlighted  previously,  we  see  this  as  a  critical  asset  for  the  generation  of  future  revenue  for  the 
business.  The  Company  has  taken  a  conservative  approach  to  valuing  the  customer  list  intangible 
assets carried on the balance sheet. 

Staff costs reduced slightly, with a reduction in director payments and a move to replace higher salaried 
cost personnel with better support staff. Administration costs were only 4% higher at £1.5m over the 
comparative period last year.  

Revenue for the year was slightly impacted by the occurrence of the last two DTC trading days falling 
on the weekend. Orders were placed however, as they were not delivered, the Company held over the 
resulting revenue and profit. The impact of £122k in revenue and £68k in profit will flow into FY20. 

Cash and net debt 

The  Group  remains  in  a  strong  cash  position  and  continues  to  carry  no  external  debt.  Cash  and 
equivalents balance were £2.0m as at 30 June 2018 up from £1.9m in the previous year.  Inventory 
levels reduced to £2.4m (FY2018: £2.9m) as a result of better inventory and supply chain management. 
Trade and other payables increased to  £3.0m (FY2018: £2.3m) with Receivables increasing  to £3.3 
(FY2018: £1.9m) as a result of strong season opening Boots and Superdrug sales. 

Taxation 

The Group has recognised a tax expense of £0.4m against profit (FY2018: £0.3m). The effective tax 
rate of 28% is a reduction over last year (FY2018: 38%) due to the strong performance in the UK market. 
The Group has recognised a small timing difference as a deferred tax liability. 

Dividends 

The Board has elected not to declare a dividend at this time. 

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INNOVADERMA PLC 

STRATEGIC REPORT 

FOR THE YEAR ENDED 30 JUNE 2019 

Principal Risks and Uncertainties 

Cashflow is another principal risk as, while the Company is in its growth phase, working capital is under 
demand to fund the purchase and manufacture of stock in concert with trading terms to retail buyers. 
However,  the  Company  has  support  from  its  shareholders  for  funding  and  is  anticipating  continued 
sales growth in the coming twelve months to drive the business forward. 

Employees 

In line with Companies Act 2006 requirements, we present the following breakdown of our employee 
structure: 

Number of Men 

Number of Women 

5 
2 
9 

- 
3 
22 

Role 

Directors 
Senior Managers 
Other Employees 

By order of the board 

Haris Chaudhry 
Executive Chairman 
02 October 2019 

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INNOVADERMA PLC 

DIRECTORS’ REPORT  

FOR THE YEAR ENDED 30 JUNE 2019 

The Directors present their report and financial statements of the Group for the year ended 30 June 
2019. 

Directors 

The Directors who served the Group during the period are as follows: 

Mr Haris Chaudhry 
Mr Joseph Bayer 
Mr Rodney Turner 
Mr Kieran Callan  
Mr Ross Andrews  

Company Secretary 

The following served as Company Secretary during the period: 
Elemental Company Secretary Limited, London. 

Meetings of the Directors 

During the year to 30 June 2019, the directors attended the following meetings of the board of directors: 

Meetings eligible to attend 

Meetings attended 

Haris Chaudhry 

Joseph Bayer 

Rodney Turner 

Kieran Callan 

Ross Andrews 

Review of the Business 

11 

11 

11 

11 

11 

11 

11 

11 

11 

11 

Please refer to the  Strategic Report for  information  on  the Group,  its strategic  direction, this year’s 
results, and plans for the future. 

Business Model 

The  Group’s  business  model  is  to  expand  its  market  share  by  providing  innovative  products  to  its 
customers that meet their needs and wants, while continuing to break into new geographical locations 
and thus making InnovaDerma a truly global business. 

Branches outside the UK 

The Group’s main operations are headquartered in London, United Kingdom. Offices are maintained 
in Australia, New Zealand, the USA, and the Philippines. 

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INNOVADERMA PLC 

DIRECTORS’ REPORT  

FOR THE YEAR ENDED 30 JUNE 2019 

Environmental matters 

There  are  no  environmental  issues  arising  from  the  Group’s  business  that  might  affect  the  future 
strategic direction or results of our Group. 

Carbon Emissions 
The Group’s operations are in the sale of health and beauty products, in which carbon emissions are 
estimated to be negligible. The Directors do not consider it practicable to obtain this information at this 
time. 

Social, Community & Human Rights issues 

The Board are constantly monitoring the Group’s social & community impact, both for its own staff and 
the wider community of end-users for its products. 

The Board are mindful of Human Rights issues in the jurisdictions it operates in and aims to maintain 
the  highest  standards  of  care  and  conduct  in  all  its  relations  to  ensure  InnovaDerma  exceeds  any 
required standard in this area. 

Research and Development 

The Group undertakes a variety of research activities into potential new products and new technologies 
that could form part of their future offerings to customers. The Group classifies all such spending as 
research and expenses the costs accordingly. 

It  is  the  view  of  the  directors  at  this stage that the  Group  is  unable to confirm  the  potential  flow  of 
benefits from new products until they arrive to market. Given that, it is not possible to capitalise these 
expenditures as development. 

Financial Instruments 

Information  regarding  the  Group’s  financial  risk  management  objectives  and  policies,  including 
exposure to market, credit and liquidity risks, are presented in Note 26 to these financial statements. 

Capital Structure 

At 30 June 2019, the ordinary share capital of InnovaDerma PLC consisted of 14,496,633 shares, with 
a  nominal  value  of  EUR  0.10  each.  There  are  no  restrictions  on  the  transfer  of  securities  in  the 
Company, and no restrictions on voting rights. 

Post Balance Sheet Events 

The directors are not aware of any significant events since the end of the reporting period. 

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INNOVADERMA PLC 

DIRECTORS’ REPORT  

FOR THE YEAR ENDED 30 JUNE 2019 

Indemnification of Officers 

No indemnities have been given, during or since the end of the financial period, for any person who is 
or has been an officer or auditor of the consolidated group. 

InnovaDerma  PLC  has  paid  for  professional  indemnity  insurance  for  the  directors  of the  Company. 
The policies cover the year to 30 June 2019, and subsequent. 

Proceedings on Behalf of the Group 

No person has applied for leave of court to bring proceedings on behalf of the Group or intervene in 
any proceedings to which the Group is a party for the purpose of taking responsibility on behalf of the 
Group for all or any part of those proceedings. 

The Group was not a party to any such proceedings during the period. 

Director’s Interests 

At the period end date, the directors of the Company had the following interests in the shares of the 
Company, through both direct and indirect holdings: 

Director  Shares held on 
1 July 2018 
5,189,756 
113,513 
51,097 
11,000 
15,000 

Haris Chaudhry 
Joseph Bayer 
Rodney Turner 
Kieran Callan 
Ross Andrews 

Shares acquired 
during the period 

Shares disposed 
during the period 

- 
8,100 
- 
4,800 
15,000 

1,000,000 
- 
- 
- 

Shares held on 
30 June 2019 
4,189,756 
121,523 
51,097 
15,800 
30,000 

Note:  Haris  Chaudhry’s  shareholding  is  comprised  of  holdings  held  by  Zaymar  Investments  Pty  Ltd  4,111,186 
shares, Farris Marketing Concepts Pty Ltd 28,570 shares and Faryaal Chaudhry 50,000 shares. 

Remuneration Report (audited) 

Policy & Practice 

The Group operates on a strictly ‘capital efficient’ approach and therefore director’s remuneration has 
been based on conservative market matching rates in order to act in the best interest of the Company 
during  the  Company’s  growth  phase.  At  this  time,  outside  of  existing  shareholdings,  there  are  no 
performance  components  included  in  directors’  remuneration.  A  remuneration  committee  has  been 
formed to oversee this aspect of the Group’s operations. 

The committee is chaired by Mr Ross Andrews, Mr Rodney Turner is the other participating member. 
All  aspects  of  key  management  personnel  remuneration  are  now  overseen  by  the  remuneration 
committee, including the new contracts which have been prepared for the Executive Directors. 

The remuneration committee is undertaking a strategic review of the structure of director remuneration 
to ensure that the correct mix of fixed remuneration and performance-related incentives are provided, 
to maintain the Company’s competitiveness in the corporate marketplace. 

13 

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Contracts 

Directors’ remuneration in its various forms was historically agreed by the Executive Chairman but is 
now  overseen  exclusively  by  the  remuneration  committee.  All  directors  are  provided  with  relevant 
contracts have been executed prior to the appointment. 

Mr Chaudhry’s contract is continuous, until terminated by either party. Mr Chaudhry may terminate the 
contract by giving twenty weeks’ notice, in writing. 

Mr Bayer’s contract is continuous, until terminated by either party. Mr Bayer may terminate the contract 
by giving twelve weeks’ notice, in writing. 

All other director’s contracts are for a fixed term of two years from the date of their appointments 

14 

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INNOVADERMA PLC 

DIRECTORS’ REPORT  

FOR THE YEAR ENDED 30 JUNE 2019 

Amount of emoluments & compensation 

Haris Chaudhry 

Joseph Bayer 

Rodney Turner 

Ross Andrews 

Kieran Callan  

Salary 

Superannuation 

100,279 

105,121 

16,598 

- 

56,500 

278,498 

9,527 

9,987 

1,577 

- 

4,520 

25,611 

Consultancy 
Fees 
- 

- 

- 

19,992 

- 

Total 

Total 2018 

109,806 

189,200 

115,108 

119,827 

18,175 

19,992 

61,020 

18,920 

18,831 

18,494 

19,992 

324,101 

365,272 

During the period, there were no advances, credits or guarantees subsisting on behalf of the directors. 

Directors’ responsibilities 

The  Directors  are  responsible  for  preparing  the Strategic Report and the  Directors’  Report  and  the 
financial statements in accordance with applicable law and regulations. 

Company  law  requires  the  Directors  to  prepare  financial  statements  for  each  financial  year or 
period. Under that law the Directors have elected to prepare the financial statements in accordance with 
applicable  United  Kingdom  law  and  those  International  Financial  Reporting  Standards  (“IFRS”)  as 
adopted by  the  European Union. Under company  law, the  Directors  must not approve the financial 
statements  unless  they are  satisfied  that  they  give  a  true  and  fair view  of  the  state  of affairs  of  the 
Group and of the profit or loss of the Group for that period. In preparing these financial statements, the 
Directors are required to: 

•  select suitable accounting policies and then apply them consistently; 
•  make judgements and accounting estimates that are reasonable and prudent; 
•  state whether the financial statements have been prepared in accordance with IFRS as adopted 

by the European Union; 

•  prepare  the  financial  statements  on  the  going  concern  basis  unless  it  is  inappropriate  to 

presume the Group will continue in business. 

The Directors are responsible for keeping adequate accounting records that are sufficient to show and 
explain the Group’s transactions and disclose with reasonable accuracy at any time the financial position 
of the Group and enable them to ensure that the financial statements comply with  the  Companies  Act 
2006 and, as regards the Group financial statements, Article 4 of the IAS Regulation. 

They are  also  responsible  for  safeguarding  the  assets  of  the Group and hence for taking reasonable 
steps for the prevention and detection of fraud and other irregularities. 

The Directors are responsible for the maintenance and integrity of the corporate and financial information 
included  on  the  Group’s  website.  Legislation  in  the  United  Kingdom  governing  the  preparation  and 
dissemination of the financial statements may differ from legislation in other jurisdictions. 

15 

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Directors’ statement as to disclosure of information to the auditor 

The Directors at the date of approval of this report confirm that: 

• 

• 

to the  best  of  their knowledge and belief, there is  no relevant audit information  of which the 
Group’s auditor is unaware; and 
the Directors have taken all the steps that that might reasonably be expected to have taken as 
a Director in order to make themselves aware of any relevant audit information and to establish 
that the Group’s auditor is aware of that information. 

On behalf of the Board 

Haris Chaudhry 
Executive Chairman 
02 October 2019 

16 

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REPORT OF THE INDEPENDENT AUDITOR TO  

THE MEMBERS OF INNOVADERMA PLC  

Opinion 

In our opinion:  

- 

- 

- 

- 

the  financial  statements  give  a  true  and  fair  view  of  the  state  of  InnovaDerma  Plc  (“the 
Company” or “the parent Company”) and its subsidiaries (collectively referred to as the Group) 
affairs as at 30 June 2019 and of the Group’s profit for the year then ended;  

the Group financial statements have been properly prepared in accordance with International 
Financial Reporting Standards (IFRSs) as adopted by the European Union;  

the  parent  company  financial  statements  have  been  properly  prepared  in  accordance  with 
applicable law and IFRSs as adopted by the European Union; and  

the  financial  statements  have  been  prepared  in  accordance  with  the  requirements  of  the 
Companies  Act  2006  and,  as  regards  the  Group  financial  statements,  Article  4  of  the  IAS 
Regulation.  

Whom we are reporting to 

This report is made solely to the Company’s members, as a body, in accordance with Chapter 3 of Part 
16  of  the  Companies  Act  2006.  Our  audit  work  has  been  undertaken  so  that  we  might  state  to  the 
Company’s members those matters we are required to state to them in an auditor’s report and for no 
other  purpose.  To  the  fullest  extent  permitted  by  law,  we  do  not  accept  or  assume  responsibility  to 
anyone other than the Company and the Company’s members as a body, for our audit work, for this 
report, or for the opinions we have formed.  

What we have audited 

The financial report of InnovaDerma PLC for the year ended 30 June 2019, which comprises the 
following statements: 

-  Consolidated Statement of Profit or Loss and Other Comprehensive Income, 

-  Consolidated Statement of Financial Position, 

-  Consolidated Statement of Changes in Equity, 

-  Consolidated Statement of Cash Flows, 

-  Parent Company Statement of Financial Position, 

-  Parent Company Statement of Changes in Equity, and 

-  All related notes to the above. 

The financial reporting framework that has been applied in the preparation of the Group and parent 
company financial statements is applicable law and IFRSs as adopted by the European Union. 

17 

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Overview of Audit Approach 

We identified the key audit risks to be revenue recognition and possible impairment of intangible 
assets. 

We set materiality for the Group at 1.5% of revenue: £196,231. 

We performed full scope audit procedures over all Group entities. 

Key Audit Matters 

Key audit matters are those matters that, in our professional judgement, were of most significance in 
our audit of the Financial Statements of the current period and include the most significant assessed 
risks of material misstatement (whether or not due to fraud) that we identified. These matters included 
those which had the greatest effect on: the overall audit strategy, the allocation of resources in the audit; 
and directing the efforts of the engagement team. These matters were addressed in the context of our 
audit of the Financial Statements as a whole, and in forming our opinion thereon, and we do not provide 
a separate opinion on these matters. we have determined the matter described below to be a key audit 
matter to be communicated in our report. 

Revenue Recognition  
Refer to Note 7, Revenue (£12,851,835) and accounting policy Notes 1.5 

Key Audit Matter 

How our audit addressed the matter 

InnovaDerma,  as  a  Group,  generates 
revenues from sales of various health 
and  beauty  products,  including  the 
Skinny Tan  lines. 

Our audit work assessed the design and implementation of 
controls over the recognition of revenue. We tested, in 
detail, a sample of completed orders around the year end 
date, with specific focus on recognition conditions for 
revenue. 

The  method  for  recognising  revenue 
varies  depending  on  the  type  of  sale 
being made: 

Direct to customer sales 
These sales are made via the internet, 
and the sale is recognised at the point 
of purchase, as the customer has paid 
and  accepted  responsibility  for  the 
purchase of the good. 

We assessed the transfer of control to the customer by 
reviewing dates of transaction completion on Shopify (the 
Group’s online shopping portal), and dates of stock 
segregation and dispatch for retail and wholesale sales. 

Key Observations: We noted no material instances of 
inappropriate revenue recognition arising in our testing. 

Retail & Wholesale sales 
These sales are recognised at the date 
the  stock  is  segregated  from  other 
for  collection  or 
inventory, 
delivery 
these 
customers terms of trade. 

in  accordance  with 

ready 

There  is  a  risk  around  the  timing  of 
revenue  recognition  of  product  sales, 
particularly focused on the contractual 
terms of delivery and location of sale. 
In  addition,  due  to  the  volume  of 
transactions 
the 
different  types  of  revenue,  we  have 
identified revenue recognition as a key 
risk for our audit. 

the  year,  and 

in 

18 

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Impairment of Intangible Assets 
Refer to Note 12, Intangible assets (£6,578,562) and accounting policy Notes 1.7 

Key Audit Matter 

How our audit addressed the matter 

Management are required to assess 
the carrying value of intangible 
assets and perform an impairment 
review under IAS 36 Impairment of 
Assets on an annual basis and 
whenever an indication of 
impairment exists. 

At 30 June 2019, the net book value 
of intangible assets was £6.578m, 
incorporating goodwill from the 
acquisition of subsidiaries, as well 
as brands purchased and external 
customer lists. 

Assessment of the carrying value of 
capitalised development costs and 
possible impairment is a key risk 
due to the quantum of the balance 
recorded on the Group balance 
sheet, and the number and 
complexity of judgements involved 
in assessing the impairment. 

We obtained management’s impairment review models 
covering key capitalised development costs. We 
determined that, of the assumptions underpinning the 
models, the key assumption was the short-term forecast 
cash flow projections applied. 

We focused our assessment on the goodwill arising 
from the acquisition of InnovaDerma AUS & NZ Pty Ltd, 
whose brand was showing indicators of potential 
impairment during the year. We obtained from 
management, and evaluated in detail, value in use 
calculations showing future sales of associated product 
lines. 

Key Observations: We concluded that the assumptions 
applied in the impairment models were appropriate and 
no impairments were identified from the work 
performed. 

Our application of materiality and an overview of the scope of our audit  

Materiality  

We  define  materiality  as  the  magnitude  of  a  misstatement  in  the  financial  statements  that  makes  it 
probable  that  the  economic  decisions  of  a  reasonably  knowledgeable  person  would  be  changed  or 
influenced. We  use materiality in determining the  nature, timing and extent of our audit work  and in 
evaluating the results of that work. We determined materiality for the Group financial statements as a 
whole to be £196,231, which represents 1.5% of the Group’s revenue for the year ended 30 June 2019. 

This benchmark is considered the most appropriate because this is a key performance measure used 
by the Board of Directors to report to investors on the financial performance of the Group.  

Materiality for the current year is higher than the level that we determined for the year ended 30 June 
2018, reflecting the increase in the Group’s revenues during the year to 30 June 2019.  

We use a different level of materiality, performance materiality, to drive the extent of our testing and this 
was set at 75% of financial statement materiality for the audit of the Group financial statements. We 
also determine a lower level of specific materiality for certain areas such as Directors’ remuneration and 
related party transactions. 

We agreed with the Board that we would report all audit differences in excess of  £8,000, as well as 
differences below that threshold that, in our view, warranted reporting on qualitative grounds. We also 
report  to  the  Audit  Committee  on  disclosure  matters  that  we  identified  when  assessing  the  overall 
presentation of the financial statements. 

19 

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Overview of the scope of our audit  

A  description  of  the  generic  scope  of  an  audit  of  financial  statements  is  provided  on  the  Financial 
Reporting  Council’s  website  at  www.frc.org.uk/auditscopeprivate.  We  conducted  our  audit  in 
accordance with International Standards on Auditing (ISAs) (UK and Ireland). Our responsibilities under 
those standards are further described in the ‘Responsibilities for the financial statements and the audit’ 
section of our report.  

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for 
our opinion. We are independent of the Group in accordance with the Auditing Practices Board’s Ethical 
Standards for auditors, and we have fulfilled our other ethical responsibilities in accordance with those 
Ethical Standards.  

The Group has operations in the UK, the USA, Australia, and the Philippines but all are managed by 
the Group’s management, which operates from Melbourne. Through our procedures, all Group entities 
were  subjected  to  a  comprehensive  audit  approach.  Our  audit  approach  was  based  on  a  thorough 
understanding of the Group’s business and is risk based, and in particular included: 

- 

- 

- 

- 

undertaking interim procedures before the year end date to evaluate the Group’s internal control 
environment, including IT systems and controls;  

at this visit, we performed an evaluation of the design effectiveness of controls over key financial 
statement  risk  identified  as  part  of  our  risk  assessment,  reviewed  the  accounts  production 
process and performed certain transactional procedures for the first nine months of the year in 
advance of the year end;  

at the final audit visit, we undertook substantive testing on significant transactions, balances 
and  disclosures,  the  extent  of  which  was  based  on  various  factors  such  as  our  overall 
assessment of the control environment, the effectiveness of controls over individual systems 
and the management of specific risks; and  

the scope of the current year audit has remained consistent with the scope of that of the prior 
year. 

Opinion on Other Matters prescribed by the Companies Act 2006 

Our opinions on other matters prescribed by the Companies Act 2006 are unmodified. In our opinion, 
the part of the Directors’ Remuneration Report to be audited has been properly prepared in accordance 
with the Companies Act 2006.  

In our opinion, based on the work undertaken in the course of the audit:  

- 

- 

the information given in the Strategic Report and the Report of the Directors for the financial 
year for which the financial statements are prepared is consistent with the financial statements; 
and  

the  Strategic  Report  and  the  Report  of  the  Directors  has  been  prepared  in  accordance  with 
applicable legal requirements.  

In the light of the knowledge and understanding of the Group and Parent Company and its environment 
obtained in the course of the audit, we have not identified material misstatements in the Strategic Report 
and the Report of the Directors. 

Matters on which we are required to report by exception  

Under the Companies Act 2006 we are required to report to you if, in our opinion:  

20 

c115847CCL.pdf

 
 
 
 
- 

- 

- 

adequate accounting records have not been kept by the parent company, or returns adequate 
for our audit have not been received from branches not visited by us; or  

the parent company financial statements and the part of the Directors’ Remuneration Report to 
be audited are not in agreement with the accounting records and returns; or  

certain disclosures of Directors’ remuneration specified by law are not made; or  

-  we have not received all the information and explanations we require for our audit.  

Under the Listing Rules, we are required to review: 

- 

- 

the Directors’ statements in relation to going concern and longer-term viability; and  

the part of the Corporate Governance Statement relating to the Company’s compliance with 
the provisions of the UK Corporate Governance Code specified for our review. 

Under the ISAs (UK and Ireland), we are required to report to you if, in our opinion, information in the 
annual report is: 

-  materially inconsistent with the information in the audited financial statements; or  

- 

- 

apparently materially incorrect based on, or materially inconsistent with, our knowledge of the 
Group acquired in the course of performing our audit; or  

otherwise misleading. 

In particular, we are required to report to you if:  

-  we have identified any inconsistencies between our knowledge acquired during the audit and 
the  Directors’  statement  that  they  consider  the  annual  report  is  fair,  balanced  and 
understandable; or  

- 

the annual report does not appropriately disclose those matters that were communicated to the 
Audit Committee which we consider should have been disclosed. 

We have nothing to report in respect of any of the above matters.  

We also confirm that we do not have anything material to add or to draw attention to in relation to: 

- 

- 

- 

- 

the Directors’ confirmation in the annual report that they have carried out a robust assessment 
of the principal risks facing the Group including those that would threaten its business model, 
future performance, solvency or liquidity;  

the disclosures in the annual report that describe those risks and explain how they are being 
managed or mitigated;  

the  Directors’  statement  in  the  financial  statements  about  whether  they  have  considered  it 
appropriate  to  adopt  the  going  concern  basis  of  accounting  in  preparing  them,  and  their 
identification  of  any  material  uncertainties  to  the  Group’s  ability  to  continue  to  do  so  over  a 
period of at least twelve months from the date of approval of the financial statements; and  

the Directors’ explanation in the annual report as to how they have assessed the prospects of 
the  Group,  over  what  period  they  have  done  so  and  why  they  consider  that  period  to  be 
appropriate,  and  their  statement  as  to  whether  they  have  a  reasonable  expectation  that  the 
Group will be able to continue in operation and meet its liabilities as they fall due over the period 
of  their  assessment,  including  any  related  disclosures  drawing  attention  to  any  necessary 
qualifications or assumptions.  

21 

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Responsibilities for the financial statements and the audit  

What the Directors are responsible for:  

As explained more fully in the Statement of Directors’ Responsibilities, the Directors are responsible for 
the preparation of the financial statements and for being satisfied that they give a true and fair view. 

What we are responsible for:  

Our responsibility is to  audit and express an opinion  on the  financial statements in accordance with 
applicable law and International Standards on Auditing (UK and Ireland). Those standards require us 
to comply with the Auditing Practices Board’s Ethical Standards for Auditors. 

NICHOLAS HOLLENS 

Senior Statutory Auditor for and on behalf of Greenwich & Co UK  

Statutory Auditor, Chartered Accountants  

Perth, Australia 

2 October 2019 

22 

c115847CCL.pdf

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED STATEMENT OF PROFIT OR LOSS AND OTHER COMPREHENSIVE 
INCOME FOR THE YEAR ENDED 30 JUNE 2019 

Revenue  

Cost of sales  

Gross profit 

Other Income 

Marketing expenses 

Listing expenses 

Note 

7 

Year ended 30 June 
2019 

Year ended 30 June 
2018 

£ 

£ 

12,851,835 

10,699,311 

(4,763,366) 

(4,607,346) 

8,088,469 

6,091,964 

19,859 

81,715 

(3,683,649) 

(2,323,278) 

(48,489) 

(36,256) 

Wages & salaries expenses 

(1,458,813) 

(1,698,460) 

Administrative expenses 

(1,506,218) 

(1,446,622) 

Profit before tax 

1,411,159 

669,064 

Income Tax expense 

6 

(398,612) 

(254,869) 

Net profit for the period  

1,012,547 

414,195 

Other comprehensive income 

(49,712) 

(16,561) 

Total comprehensive income 
for the period 

962,835 

397,633 

Attributable to: 

Owners of the parent 

Non-controlling interests 

826,227 

136,608 

291,098 

106,535 

Basic & diluted profit/(loss) 
per share 

28 

£0.07 

£0.03 

23 

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CONSOLIDATED STATEMENT OF FINANCIAL POSITION AS AT 30 JUNE 2019 

As at 30 June 2019  As at 30 June 2018  As at 30 June 2017 

Note 

£ 

£ 

£ 

Current assets 

Cash and cash equivalents 

Trade and other receivables 

Inventory 

Prepayment and other assets 

8 

9 

10 

11 

2,043,048 

1,906,215 

207,301 

3,295,255 

1,918,982 

1,781,773 

2,364,530 

2,873,533 

2,258,989 

314,210 

180,139 

114,705 

Total current assets 

8,017,043 

6,878,868 

4,362,768 

Non-current assets 

Property, Plant and Equipment 

53,455 

45,197 

127,199 

Intangible assets 

12 

6,578,562 

5,694,469 

3,645,198 

Other assets 

17,186 

30,368 

14,031 

Deferred tax asset 

13 

234,329 

158,583 

115,905 

Total non-current assets 

6,883,532 

5,928,617 

3,902,333 

Total assets 

Current liabilities 

14,900,575 

12,807,485 

8,265,101 

Trade and other payables 

Current tax payable 

14 

14 

2,957,136 

2,309,132 

2,419,332 

1,202,729 

638,778 

501,408 

Total current liabilities 

4,159,865 

2,947,910 

2,920,740 

Non-current liabilities 

Borrowings 

Deferred tax liability 

Total non-current liabilities 

15 

16 

(552) 

170 

(382) 

12,627 

3,560 

16,187 

404,845 

- 

404,845 

24 

c115847CCL.pdf

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Total liabilities 

4,159,483 

2,964,097 

3,325,585 

Net assets 

10,741,092 

9,843,388 

4,939,516 

Equity 

Share Capital 

17 

1,735,798 

1,727,771 

1,565,905 

Share premium 

8,288,479 

8,219,525 

3,890,210 

Merger reserve 

18 

(721,132) 

(721,132) 

(721,132) 

Warrant Reserve 

- 

132,000 

- 

Foreign Exchange reserve 

(172,202) 

(157,099) 

(53,686) 

Non-controlling interest 

318,970 

234,465 

164,481 

Retained Profit/(Accumulated 
Losses) 

19 

1,291,179 

407,858 

93,738 

Total equity and reserves 

10,741,092 

9,843,388 

4,939,516 

These financial statements were approved and authorised for release by the Directors on 02 October 
2019 and are signed on its behalf by: 

Haris Chaudhry 
Executive Chairman 

Company Registration Number: 09226823 

25 

c115847CCL.pdf

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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CONSOLIDATED STATEMENT OF CASH FLOWS 

FOR THE PERIOD 1 JULY 2018 TO 30 JUNE 2019 

Year ended 30 
Jun 2019 

Year ended 
30 Jun 2018 

£ 

£ 

Note 

Cash flows from operating activities 

Receipts from customers 

11,475,562 

10,562,102 

Payments to suppliers and employees 

(10,220,492) 

(10,454,037) 

EDMG Grants 

Taxes Paid 

Interest received 

- 

35,902 

(75,746) 

(42,678) 

3 

1,029 

Net cash generated/(used) by operating activities 

25 

1,179,327 

102,318 

Cash flows from investing activities 

Purchase of property, plant and equipment 

(46,844) 

(13,861) 

Payments for product development/Intangibles 

(884,094) 

(2,049,271) 

Net cash used by investment activities 

(930,937) 

(2,063,132) 

Cash flows from financing activities 

Proceeds from borrowings 

Proceeds from issue of shares 

Repayments of borrowings 

Payments for convertible notes 

Transaction costs for shares issued 

- 

- 

132,000 

4,416,000 

(13,179) 

(392,218) 

- 

- 

- 

(506,760) 

Net cash from financing activities 

118,821 

3,517,022 

Increase in cash and cash equivalents 

367,210 

1,556,208 

Cash and cash equivalents at the beginning of the period 

1,906,214 

207,301 

Effect of movement in foreign exchange rates 

(230,377) 

142,705 

Cash and cash equivalents at the end of the period 

8 

2,043,048 

1,906,214 

27 

c115847CCL.pdf

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
PARENT COMPANY STATEMENT OF FINANCIAL POSITION 

AS AT 30 JUNE 2019 

Current assets 

Cash and cash equivalents 

Prepayments 

Total current assets 

Non-current assets 

Intercompany Receivable  

Investment In subsidiaries 

Product development 

Deferred Tax Asset 

Total non-current assets 

Total assets 

Current liabilities 

Trade and other payables 

Total current liabilities 

Non-current liabilities 

As at 30 June 2019 

As at 30 June 
2018 

Note 

£ 

£ 

977,084 

182,047 

1,568,170 

10,550 

1,159,130 

1,578,720 

20 

21 

5,018,328 

4,998,093 

2,312,379 

2,312,379 

215,851 

215,571 

- 

- 

7,546,558 

7,526,043 

8,705,689 

9,104,764 

(2,340) 

(2,340) 

(62,191) 

(62,191) 

Total non-current liabilities 

- 

- 

Total liabilities 

Net assets 

Equity 

Share Capital 

Share premium 

Warrant Reserve 

Foreign Exchange reserve 

Accumulated Losses 

Total equity and reserves 

(2,340) 

(62,191) 

8,708,029 

9,166,954 

17 

17 

1,738,282 

1,727,771 

8,288,479 

8,219,525 

- 

132,000 

(109,337) 

(109,337) 

(1,209,395) 

(803,004) 

8,708,029 

9,166,954 

28 

c115847CCL.pdf

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
In accordance with section 408 of the UK Companies Act 2006, the Company is availing itself of the 
exemption from presenting its individual statement of profit or loss and other comprehensive income. 
The  Company’s  loss  for  the  financial  period  as  determined  in  accordance with  IFRS’s  is  $406,025. 
The company had no cashflow in the period, and therefore no cashflow statement has been prepared. 

29 

c115847CCL.pdf

 
 
 
 
 
 
 
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INNOVADERMA PLC 

NOTES TO THE FINANCIAL STATEMENTS 

FOR THE YEAR ENDED 30 JUNE 2019 

1. 

Accounting Policies 

1.1  Basis of Preparation 

The  consolidated financial statements  have  been  prepared  in  accordance  with  International  Financial 
Reporting Standards (IFRS) as adopted by the European Union and with those parts of the Companies 
Act  2006  applicable  to  companies  reporting  under  IFRS.    The  consolidated  financial  statements  are 
drawn up under the historical cost convention, except for the revaluation of financial assets. 

IFRS, issued by the International Accounting Standards Board (IASB) set out accounting policies that 
the IASB has concluded would result in financial statements  containing relevant and reliable information 
about transactions, events and conditions. Material accounting policies adopted in the preparation of 
the consolidated financial statements  are presented below and have been consistently applied unless 
otherwise stated. 

1.2  Going Concern 

This report  has been prepared  on the  going concern  basis,  which contemplates  the continuation  of 
normal  business  activity  and  the  realisation  of  assets  and  the  settlement  of  liabilities  in  the  normal 
course of business. 

1.3  Principles of Consolidation 

The consolidated financial statements incorporate the assets, liabilities and results of entities controlled 
by InnovaDerma PLC at 30 June 2019. A controlled entity is any entity over which InnovaDerma PLC 
has the power to govern the financial and operating policies so as to obtain benefits from its activities. 

In preparing the consolidated financial statements, all intragroup balances and transactions between 
entities in the consolidated group have been eliminated in full on consolidation. 

Business Combinations 
Business combinations occur where an acquirer obtains control over one or more businesses.   
A business combination is accounted for by applying the acquisition method, unless it is a combination 
involving entities or businesses under common control. The business combination will be accounted for 
from  the  date  that  control  is  attained,  whereby  the  fair  value  of  the  identifiable  assets  acquired  and 
liabilities (including contingent liabilities) assumed is recognised (subject to certain limited exceptions). 

When  measuring  the  consideration  transferred  in  the  business  combination,  any  asset  or  liability 
resulting  from  a  contingent  consideration  arrangement  is  also  included.  Subsequent  to  initial 
recognition,  contingent  consideration  classified  as  equity  is  not  remeasured  and  its  subsequent 
settlement is accounted for within equity. Contingent consideration classified as an asset or liability is 
remeasured in each reporting period to fair value, recognising any change to fair value in profit or loss, 
unless the change in value can be identified as existing at acquisition date. 

All transaction costs incurred in relation to business  combinations are expensed to the statement of 
comprehensive income. The acquisition of a business may result in the recognition of goodwill or a gain 
from a bargain purchase. 

31 

c115847CCL.pdf

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
INNOVADERMA PLC 

NOTES TO THE FINANCIAL STATEMENTS 

FOR THE YEAR ENDED 30 JUNE 2019 

Goodwill 
Goodwill  is  carried  at  cost  less  any  accumulated  impairment  losses.  Goodwill  is  calculated  as  the 
excess of the sum of: 

(i) 
(ii) 

(iii) 

the consideration transferred; 
any  non-controlling  interest  (determined  under  either  the  full  goodwill  or  proportionate 
interest method); and 
the acquisition date fair value of any previously held equity interest; 

over the acquisition date fair value of net identifiable assets acquired. 

Goodwill on acquisition of subsidiaries is included in intangible assets. 

Goodwill is tested for impairment annually and is allocated to the Parent Company’s cash-generating 
units or groups of cash-generating units, representing the lowest level at which goodwill is monitored 
being not larger than an operating segment. Gains and losses on the disposal of an entity include the 
carrying amount of goodwill related to the entity disposed of. 

Changes in the ownership interests in a subsidiary that do not result in a loss of control are accounted 
for as equity transactions and do not affect the carrying amounts of goodwill. 

Non-controlling interests 
The interest of non-controlling shareholders in subsidiary companies (holdings of greater than 0%, but 
less  than  50%),  are  initially  recognised  at  fair  value.  Subsequent  results  of  the  subsidiary  are 
apportioned to the non-controlling interests in proportion to their shareholding. 

1.4  Foreign Currencies 

Functional and presentation currency 
An entity’s functional currency is the currency of the primary economic environment in which it operates. 
Since incorporation, InnovaDerma PLC has had global operations, with its trading subsidiaries using 
different functional currencies including British  pounds, Australian dollars, and United States dollars, 
reflective of their local operating environments.  

At 1 July 2016, the directors reviewed the Group’s spread of economic activity in its different functional 
currencies and decided to change the presentation currency of the Group from Australian Dollars to 
British Pounds. The directors believe this will better reflect the levels of activity within the Group, as well 
as enhance comparability with its industry peer group. The change in presentation currency represents 
a voluntary change in accounting policy and has been applied retrospectively. 

To give effect to the change in presentation currency, the assets and liabilities of the Group, which were 
presented  in  Australian  dollars  as  at  30  June  2016,  were  converted  into  British  pounds  at  a  fixed 
exchange  rate  on  1  July  2016  of  A$1:  £0.5763  and  the  contributed  equity,  reserves  and  retained 
earnings were converted at applicable historical rates. 

The Australian dollar assets and liabilities at 1 July 2015 were converted at the rate of A$1: £0.5085 in 
order to derive British pound opening balances. Revenue and expenses for the twelve months ended 
30 June 2016 were converted at the exchange rates ruling at the date of the transaction to the extent 
practicable  (at  an  average  of  A$1:  £0.5117  for  the  reporting  period),  and  equity  balances  were 
converted at applicable historical rates. 

32 

c115847CCL.pdf

 
 
 
 
 
 
 
 
 
 
 
INNOVADERMA PLC 

NOTES TO THE FINANCIAL STATEMENTS 

FOR THE YEAR ENDED 30 JUNE 2019 

The above stated procedures resulted  in the recognition of a foreign currency translation reserve  of 
(£158,726) on 1 July 2016, as set out in the statement of changes in equity. 

Transactions and balances 
Foreign  currency  transactions  are  translated  into  the  functional  currency  using  the  exchange  rate 
prevailing at the dates of the transactions. 

Foreign currency monetary assets and liabilities at the reporting date are translated at the exchange 
rate  existing  at  the  reporting  date.  Exchange  differences  are  recognised  in  the  statement  of 
comprehensive income in the period in which they arise. 

1.5  Revenue recognition 

Revenue  is  measured  at  the  fair  value  of  the  consideration  received  or  receivable,  and  represents 
amounts receivable for goods supplied, stated net of discounts, returns and value added taxes. The 
group recognises revenue when the amount of revenue can be reliably measured; when it is probable 
that future economic benefits will flow to the entity; and when specific criteria have been met for each 
of  the  group’s  activities,  as  described  below.  The  group  bases  its  estimate  of  return  on  historical 
results, taking into consideration the type of customer, the type of transaction and the specifics of each 
arrangement. 

Sales of goods – retail 
The group manufactures and sells a range of health and beauty products for sale to the retail market. 
Sales of goods are recognised when an order is executed, and stock is segregated from the Group’s 
inventory, ready for collection in accordance with that customer’s terms of trade. 
The life science products are often sold with volume discounts; customers have a right to return faulty 
products  in  the  wholesale  market.  Sales  are  recorded  based  on  the  price  specified  in  the  sales 
contracts,  net  of  the  estimated  volume  discounts  and  returns  at  the  time  of  sale.  Accumulated 
experience is used to estimate and provide for the discounts and returns. The volume discounts are 
assessed based on anticipated annual purchases. 

Internet revenue 
Revenue  from  the  provision  of  the  sale  of  goods  on  the  internet  is  recognised  as  at  the  date  that 
payment is received, because that is the point the buyer accepts legal responsibility for the good being 
sold. Transactions are settled by credit card or a payment plan. 

1.6  Finance income 

Interest income is recognised on a time proportionate basis that takes into account the effective yield 
on the financial asset. 

1.7 

Intangible Assets 

Brands 
Externally acquired brands, where identifiable, are capitalised as assets of the group. Brands are initially 
capitalised at historical cost, or attributable value, when acquired as part of a business combination. 

Brands  have  a  limited  legal  life;  however,  the  Group  monitors  global  expiry  dates  and  renews 
registrations where required. Brands recorded in the financial statements are not currently associated 

33 

c115847CCL.pdf

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
INNOVADERMA PLC 

NOTES TO THE FINANCIAL STATEMENTS 

FOR THE YEAR ENDED 30 JUNE 2019 

with  products  which  are  likely  to  become  commercially  or  technically  obsolete.  Accordingly,  the 
Directors are of the view that brands have an indefinite life. 

Brands are tested annually for impairment and carried at cost less accumulated impairment charges. 

Digital Asset 
A specific website/e-commerce platform developed by InnovaDerma PLC is an intangible asset, and 
therefore subject to the same recognition and measurement requirements. Expenditure on websites in 
existence (which were previously expensed in prior financial statements) cannot be later recognised 
as part of the cost of an intangible asset at a later date. 

The stages of a website’s development and treatment of these expenditures is as follows:  

a)  Planning – includes undertaking feasibility studies, defining objectives and specifications, 

evaluating alternatives and selecting preferences. 

b)  Application and Infrastructure Development – includes obtaining a domain name, purchasing 

and developing hardware and operating software, installing developed applications and stress 
testing 

c)  Graphical Design Development – includes designing the appearance of web pages. 
d)  Content development – includes creating, purchasing, preparing and uploading information, 
either textual or graphical in nature, on the website before the completion of the website’s 
development. This information may either be stored in separate databases that are integrated 
into (or accessed from) the website or coded directly into the web pages. 

Accounting treatment - providing for purposes other than to advertise and promote InnovaDerma’s 
products (e.g. digital photographs of products) and not previously recognised as an expense, then to 
capitalise.  

Amortisation Useful life, InnovaDerma is to assess whether the useful life of an intangible asset is 
finite or indefinite. An intangible asset has an indefinite useful life when there is no foreseeable limit to 
the period over which the asset is expected to generate net cash inflows. An intangible asset with a 
finite useful life is to be amortised over its useful life. The amortisation method should reflect the 
pattern in which the asset’s future economic benefits are expected to be consumed. If that pattern 
cannot be determined reliably, the straight-line method is to be used. Amortisation is to be charged in 
relation to the asset from the first day that it is put into use and to cease at the earlier of the date that 
the asset is classified as held for sale in accordance with AASB 5 Non-Current Assets held for Sale 
and Discontinued Operations and the date that the asset is derecognised. 

The amortisation period and method for an intangible asset with a finite useful life are to be reviewed 
at least at the end of each annual reporting period. If the expected useful life or expected pattern of 
consumption of the future economic benefits is different from previous estimates, the amortisation 
period or the method is to be changed accordingly. Guidance given in relation to amortisation of 
websites is that the best estimate of a website’s useful life shall be short.   

Intangible assets with an indefinite useful life are not to be amortised. 

An intangible asset shall be derecognised on disposal, or when no future economic benefits are 
expected from its use or disposal. Any gain or loss arising is to be recognised in the statement of 
comprehensive income when the asset is derecognised. Gains must not be classified as revenue but 
shown as a gain in the statement of comprehensive income. 

34 

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INNOVADERMA PLC 

NOTES TO THE FINANCIAL STATEMENTS 

FOR THE YEAR ENDED 30 JUNE 2019 

Operating stage – follows completion of development, when InnovaDerma is maintaining and 
enhancing the applications, infrastructure, graphical design and content of the website.  

Accounting treatment – recognise as an expense when incurred unless the definition and recognition 
criteria still apply, and these costs have been subsequently incurred in order to add to, replace part of 
or service the existing intangible asset. 

This does not apply to expenditure on purchasing, developing, and operating hardware (e.g. web 
servers, staging servers, production servers and laptops) of a website. This expenditure is to be 
accounted for in line with IAS 16. 

Customer Lists 

Separately Identifiable Direct costs incurred in the creation of Customer Lists (Lists of previous buyers 
maintained in order to continue business relationship) are recognised as an intangible asset, in 
accordance with the provisions of IAS 38. The asset is an identifiable asset from which future 
economic benefits are expected. InnovaDerma has full control over the databases as they are linked 
to website domains and only the Company can engineer the data. InnovaDerma generates close to 
60% of its group revenue from direct to consumer (DTC) sales. A material proportion of sales are 
driven by customer lists and the economic value to the business of this customer list is an integral 
component of the future of the business.  

Costs have been recognised with the specific task of customer acquisition and include the relevant 
costs from digital suppliers and other avenues where the intention is to grow the lists. 

Amortisation Useful life, InnovaDerma is to assess whether the useful life of an intangible asset is 
finite or indefinite. An intangible asset has an indefinite useful life when there is no foreseeable limit to 
the period over which the asset is expected to generate net cash inflows. An intangible asset with a 
finite useful life is to be amortised over its useful life. The amortisation method should reflect the 
pattern in which the asset’s future economic benefits are expected to be consumed. If that pattern 
cannot be determined reliably, the straight-line method is to be used.  

Customer  lists  are  tested  annually  for  impairment  and  carried  at  cost  less  accumulated  impairment 
charges if seen appropriate with regards to infinite/finite useful life. 

1.8 

Impairment 

At the end of each reporting period, the Group assesses whether there is any indication that an asset 
may  be  impaired.  The  assessment  will  include  the  consideration  of  external  and  internal  sources  of 
information. If such an indication exists, an impairment test is carried out on the asset by comparing the 
recoverable amount of the asset, being the higher of the asset’s fair value less costs to sell and value 
in use, to the asset’s carrying amount. Any excess of the asset’s carrying amount over its recoverable 
amount is recognised immediately in profit or loss, unless the asset is carried at a revalued amount in 
accordance with another Standard. Any impairment loss of a revalued asset is treated as a revaluation 
decrease in accordance with that other Standard. 

1.9  Research and Development 

Expenditure  during  the  research  phase  of  a  project  is  recognised  as  an  expense  when  incurred. 

35 

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INNOVADERMA PLC 

NOTES TO THE FINANCIAL STATEMENTS 

FOR THE YEAR ENDED 30 JUNE 2019 

Development costs  are capitalised  only when technical  feasibility studies  identify  that  the  project  is 
expected to deliver future economic benefits and these benefits can be measured reliably. 

Capitalised development costs have a finite useful life and are amortised on a systematic basis based 
on the future economic benefits over the useful life of the project. At this stage, the useful life of the 
project  has  not  been  determined  as  development  is  incomplete,  hence  amortization  has  not 
commenced. 

1.10  Cash & Cash Equivalents 

In the consolidated statement of cash flows, cash and cash equivalents includes cash in hand, deposits 
held at call with banks, other short-term highly liquid investments with original maturities of three months 
or  less  and  bank  overdrafts.  In  the  consolidated  balance  sheet,  bank  overdrafts  are  shown  within 
borrowings in current liabilities. 

1.11 

Inventories 

Inventories are stated at the lower of cost and net realisable value. Cost is determined using the first-
in, first-out (FIFO) method. The cost of finished goods and work in progress comprises design costs, 
raw  materials,  direct  labour,  other direct costs  and related  production  overheads (based  on  normal 
operating capacity). It excludes borrowing costs. Net realisable value is the estimated selling price in 
the ordinary course of business, less applicable variable selling expenses. Costs of inventories include 
the  transfer  from  equity  of  any  gains/losses  on  qualifying  cash  flow  hedges  for  purchases  of  raw 
materials.  

1.12  Trade Receivables 

Trade receivables are amounts due from customers for merchandise sold or services performed in the 
ordinary course of business. If collection is expected in one year or less (or in the normal operating 
cycle of the business if longer), they are classified as current assets. If not, they are presented as non-
current assets.  

Trade receivables are recognised initially at fair value and subsequently measured at amortised  cost 
using the effective interest method, less provision for impairment. 

1.13  Trade Payables 

Trade and other payables are recognised when the Group becomes obliged to make future payments 
resulting  from  the  purchase  of  goods  and  services.  They  are  initially  recognised  at  fair  value  and 
subsequently at amortised cost using the effective interest rate method. Current liabilities represent 
those amounts falling due within one year. 

1.14  Goods and Services Tax (GST) & Value Added Tax (VAT) 

Revenues,  expenses  and  assets  are recognised  net  of  the amount  of  GST/VAT,  except  where  the 
amount  of GST/VAT  incurred  is  not recoverable from the  Australian Taxation Office (ATO)  or HER 
MAJESTY’S REVENUE & CUSTOMS (HMRC) 

Receivables  and  payables are stated  inclusive  of  the amount of  GST/VAT receivable  and  payable. 

36 

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INNOVADERMA PLC 

NOTES TO THE FINANCIAL STATEMENTS 

FOR THE YEAR ENDED 30 JUNE 2019 

The  net  amount  of  GST/VAT  recoverable  from,  or  payable  to,  the  ATO/HMRC  is  included  with  the 
receivables or payables in the statement of financial position. 

1.15  Borrowings 

Borrowings  are  recognised  initially  at  fair  value,  net  of  transaction  costs  incurred.  Borrowings  are 
subsequently carried at amortised cost; any difference between the proceeds (net of transaction costs) 
and the redemption value  is  recognised  in the  income statement  over  the  period  of the  borrowings 
using the effective interest method. 

Fees paid on the establishment of loan facilities are recognised as transaction costs of the loan to the 
extent  that  it  is  probable that some  or  all of the facility  will be  drawn  down.  In  this case,  the  fee  is 
deferred until the draw-down occurs. To the extent there is no evidence that it is probable that some 
or all of the facility will be drawn down, the fee is capitalised as a pre-payment for liquidity services 
and amortised over the period of the facility to which it relates. 

1.16 

Income Tax 

Income  tax  expense or benefit  represents  the  sum  of  current  corporation  tax  payable  and  provision 
for deferred income taxes. 

Current  income  tax  payable  is  based  on  taxable  profit  for  the  period.  Taxable  profit  differs from net 
profit as reported in the statement of  comprehensive income because it excludes items  of  income  or 
expense  that  are  taxable  or  deductible  in  other  periods  and  it  further  excludes  items  that  are  never 
taxable or deductible. The Group’s liability for current corporation tax is calculated using tax rates and 
laws that have been enacted or substantively enacted at the period-end date. 

Deferred tax is recognised in respect of all timing differences that have originated but not reversed  at 
the  date  of  the  statement  of  financial  position  where  transactions  or  events have occurred at that 
date that will result in an obligation to pay more, or a right to pay less or to receive more tax, with the 
following exceptions: 

Deferred tax assets are recognised only to the extent that the Directors consider that it is probable that 
there will be suitable taxable profits from which the future reversal of the underlying timing differences 
can be deducted. 

Deferred tax is measured on an undiscounted basis at the tax rates that are expected to apply in the 
periods  in  which  timing  differences  reverse,  based  on  tax  rates  and  laws  enacted  or  substantively 
enacted at the period-end date. 

1.17  Post-Retirement Benefits 

For salaries paid (all by the Australian subsidiary): 

A defined contribution plan is a pension plan under which the group pays fixed contributions into a 
separate entity. Superannuation – the Australian defined contribution pension scheme – is mandated 
by Australian law and presently set at 9.5% of gross salary payable to an employee. 

The  group  pays  contributions  to  publicly  or  privately  administered  pension  insurance  plans  on  a 

37 

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INNOVADERMA PLC 

NOTES TO THE FINANCIAL STATEMENTS 

FOR THE YEAR ENDED 30 JUNE 2019 

mandatory  basis.  The  group  has  no  further  payment  obligations  once  the  contributions  have  been 
paid. The contributions are recognised as employee benefit expense when they are due.  

1.18  Contributed Equity 

Ordinary shares are classified as equity. 

Incremental costs directly attributable to the issue of new shares or options are shown in equity as a 
deduction,  net  of  tax,  from  the  proceeds.  Incremental  costs  directly  attributable  to  the  issue  of  new 
shares or options for the acquisition of a business are not included in the cost of the acquisition as part 
of the purchase consideration.  

If  the  Company  reacquires  its  own  equity  instruments,  e.g.  as  the  result  of  a  share  buy-back,  those 
instruments  are  deducted  from  equity  and  the  associated  shares  are  cancelled.  No  gain  or  loss  is 
recognised in the profit or loss and the consideration paid including any directly attributable incremental 
costs (net of income taxes) is recognised directly in equity. 

1.19  Segment Reporting 

The operating segments were reported in a manner consistent with the internal reporting provided to 
the  chief  operating  decision-maker.  The  chief  operating  decision-maker,  who  is  responsible  for 
allocating resources and assessing performance of the operating segment, has been identified as the 
board of directors, which has overall control for strategic decisions. 

1.20 

Estimates and Judgements 

The directors evaluate estimates and judgements incorporated into the financial statements based on 
historical  knowledge  and  best  available  current  information.  Estimates  assume  a  reasonable 
expectation  or  future  events  and  are  based  on  current  trends  and  economic  data,  obtained  both 
externally and within the Group. 

Estimation of useful lives of assets 
The Group determines the estimated useful lives and related depreciation and amortisation charges for 
its  property,  plant  and  equipment  and  finite  life  intangible  assets.  The  useful  lives  could  change 
significantly as a result of technical innovations or some other event. The depreciation and amortisation 
charge will increase where useful lives are less than previously estimated lives, or technically obsolete 
or non-strategic assets that have been abandoned or sold will be written off or written down. 

Goodwill and other indefinite life intangible assets 
The Group tests annually, or more frequently if events or changes in circumstances indicate impairment, 
whether goodwill and other indefinite life intangible assets have suffered any impairment, in accordance 
with the accounting policies described in Note 1.6 and Note  1.7. The recoverable amounts of cash-
generating units (required to determine fair value less costs to sell) have been determined based on 
value-in-use  calculations.  These  calculations  require  the  use  of  assumptions,  including  estimated 
discount rates based on the current cost of capital and growth rates of the estimated future cash flows. 

1.21  New accounting standards for application in future periods 

(a) 

New and amended standards adopted by the group 

38 

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INNOVADERMA PLC 

NOTES TO THE FINANCIAL STATEMENTS 

FOR THE YEAR ENDED 30 JUNE 2019 

There are no IFRSs or IFRIC interpretations that are effective for the first time for the financial period 
beginning on 1 July 2017 that would be expected to have a material impact on the group. 

(b) 

New standards and interpretations not yet adopted 

A number of new standards and amendments to standards and interpretations are effective for annual 
periods beginning on or after 1 July 2017 and have not been applied in preparing these consolidated 
financial statements. None of these is expected to have a significant effect on the financial statements 
of the group, except the following set out below: 

IFRS 9, ‘Financial instruments’, addresses the classification, measurement and recognition of financial 
assets and financial liabilities. IFRS 9 was issued in July 2014. It replaces the parts of IAS 39 that relate 
to the classification and measurement of financial instruments. IFRS 9 requires financial assets to be 
classified into two measurement categories:  

1) 

those measured as at fair value and 2) those  measured at amortised cost. The determination is 
made at initial recognition. 

The classification depends on the entity’s business model for managing its financial instruments and 
the contractual cash flow characteristics of the instrument. For financial liabilities, the standard retains 
most of the IAS 39 requirements. The main change is that, in cases where the fair value option is taken 
for financial liabilities, the part of a fair value change due to an entity’s own credit risk is recorded in 
other  comprehensive  income  rather  than  the  income  statement,  unless  this  creates  an  accounting 
mismatch. The group is yet to assess IFRS 9’s full impact. The group will also consider the impact of 
the remaining phases of IFRS 9 when completed by the Board. 

2. 

Parent Information 

Guarantees 
InnovaDerma PLC has not entered into any guarantees, in the financial period, in relation of the debts 
of its subsidiary. 

Contingent Liabilities 
At 30 June 2019, InnovaDerma PLC did not have any contingent liabilities. 

Contractual Commitments 
At 30 June 2019, InnovaDerma PLC had not entered into any contractual commitments. 

3.  Operating segments 

The Group has three (3) geographical/regional segments it operates in the United Kingdom, the 
United States of America, and the Asia Pacific region respectively. Each region is subject to differing 
rates of profitability, stage of development, opportunities for growth, future prospects, and risks in the 
Group’s growth stage. The Group’s internal management and reporting structure is geographically 
structured with senior executives responsible for each region. We have specific customers in line 
with these regions and have acquired assets within each region. 

39 

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INNOVADERMA PLC 

NOTES TO THE FINANCIAL STATEMENTS 

FOR THE YEAR ENDED 30 JUNE 2019 

Revenue by 
Geographical region 
United Kingdom 

United States of America 

Australia/NZ/Asia 

Assets by Geographical 
region 
United Kingdom 

United States of America 

Australia/NZ/Asia 

Year ended 

30-Jun-19 

£ 

Year ended 

30-Jun-18 

£ 

11,856,668 

9,563,773 

667,781 

327,385 

650,535 

485,003 

12,851,835 

10,699,311 

Year ended 

30-Jun-19 

£ 

Year ended 

30-Jun-18 

£ 

10,349,659 

1,022,694 

3,528,222 

14,900,575 

9,957,818 

825,388 

2,024,279 

12,807,485 

4.  Operating profit/(loss) 

The following items have been included in arriving at the operating profit: 

Expenses: 

Directors’ remuneration 

Depreciation 

Auditor’s remuneration 

Year ended 

Year ended 

30-Jun-19 

30-Jun-18 

£ 

£ 

324,101 

104,085 

365,272 

109,251 

-          As auditors (for parent 

company and consolidation) 

34,467 

33,625 

-          Taxation compliance (for 

parent company and subsidiaries) 

3,185 

2,659 

All remuneration payable to the auditors has been disclosed above. No other non-audit services have 
been provided. No benefits in kind are payable to the auditors. 

Contributions  to  superannuation  (money  purchase  pension  schemes)  are  made  on  behalf  of  four 
directors of the Group. 

40 

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INNOVADERMA PLC 

NOTES TO THE FINANCIAL STATEMENTS 

FOR THE YEAR ENDED 30 JUNE 2019 

5. 

Employees 

Staff costs for the Group during the period:  

Wages and salaries 

Pension costs (including superannuation) 

Year ended 
30-Jun-19 
£ 

1,300,661 

158,152 

1,458,813 

Year ended 
30-Jun-18 
£ 

1,548,165 

150,295 

1,698,460 

The average monthly number of staff (including executive Directors) employed by the Group during 
the period amounted to: 

Management staff 

Other employees 

6. 

Taxation 

Current Tax 

Current tax on profits in the period 

Deferred tax expense 

Under/over provision for income tax 

Income Tax Expense 

Year ended 

30-Jun-19 

Year ended 

30-Jun-18 

5 

36 

41 

5 

29 

34 

Year ended 
30 June 2019 
£ 

Year ended 
30 June 2018 
£ 

409,060 

(11,843) 

1,395 

398,612 

395,955 

(39,117) 

(101,969) 

254,869 

Factors affecting current tax charge 

The effective rate of tax for the period is higher than the standard rate of corporation tax in the UK of 
19% due to tax on subsidiaries located in higher tax jurisdictions.  The differences are explained below: 

41 

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INNOVADERMA PLC 

NOTES TO THE FINANCIAL STATEMENTS 

FOR THE YEAR ENDED 30 JUNE 2019 

Profit before taxation 

Profit on ordinary activities multiplied by the 
standard rate of tax in the UK of 19% 

Differences in tax rates in subsidiary jurisdictions 

Effect of change in tax rate 

Excluded (gain)/loss from foreign jurisdictions 

Losses carried forward 

Under (over) provision in prior years 

Permanent differences 

Total current tax 

7.  Revenue 

Haircare Products 

Life Science devices 

Skin & Beauty Products 

8.  Cash and cash equivalents 

Cash at bank 

Year ended 
30 June 2019 
£ 

Year ended 
30 June 2018 
£ 

1,411,159 

669,064 

262,056 

(46,077) 

- 

103,759 

77,214 

1,395 

265 

398,612 

127,122 

115,111 

18,612 

95,708 

- 

(101,969) 

285 

254,869 

Year ended 

30-Jun-19 

£ 

1,322,209 

298,744 

11,230,882 

12,851,835 

Year ended 

30-Jun-18 

£ 

997,206 

101,429 

9,600,675 

10,699,311 

30-Jun-19 

30-Jun-18 

£ 

£ 

2,043,048 

1,906,215 

Cash at bank is included as cash and cash equivalents in connection with the statement of cash flows. 

When in overdraft, this balance is included in trade and other payables. 

9. 

Trade and other receivables 

Trade Receivables 

30-Jun-19 

30-Jun-18 

£ 

£ 

3,295,255 

1,918,982 

42 

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INNOVADERMA PLC 

NOTES TO THE FINANCIAL STATEMENTS 

FOR THE YEAR ENDED 30 JUNE 2019 

10. 

Inventory  

Finished goods (Leimo & 
GrowLase) 
Finished goods (Charles 
& Lee and Stevie K) 

Finished Goods (Prolong) 

Finished Goods (Roots) 

Finished goods (Skinny 
Tan) 
Stock Material (Work in 
Progress) 

30-Jun-19 

30-Jun-18 

£ 

£ 

227,586 

215,949 

42,106 

258,881 

105,855 

149,513 

74,465 

106,620 

1,553,330 

2,263,204 

66,678 

173,876 

2,364,530 

2,873,533 

The costs of inventories recognised as an expense and included in cost of sales amounted to 
£3,404,178 for the year. 

11.  Prepayments and Sundry Assets 

Deposits held 

Prepayments 

Input tax 

Sundry assets 

30-Jun-19 

30-Jun-18 

£ 

10,318 

303,892 

- 

- 

314,210 

£ 

7,021 

165,770 

- 

7,348 

180,139 

43 

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INNOVADERMA PLC 

NOTES TO THE FINANCIAL STATEMENTS 

FOR THE YEAR ENDED 30 JUNE 2019 

12. 

Intangible Assets 

Group: 

Goodwill (Skinny Tan) 

Customers Lists 

Goodwill (Leimo) 

Brands (Charles+Lee and Stevie K) 

Digital Asset (Prolong) 

30-Jun-19 

30-Jun-18 

£ 

£ 

408,067 

2,168,388 

1,841,818 

43,940 

65,816 

402,357 

1,240,435 

1,862,847 

38,482 

139,870 

Intellectual Property (Ergon) 

1,472,920 

1,463,370 

Development Costs 

577,613 

547,107 

6,578,562 

5,694,469 

Movement in capitalised development costs: 

Balance brought forward 
Development expenditure during the 
year 

30-Jun-19 

30-Jun-18 

£ 

252,392 

325,221 

577,613 

£ 

294,715 

252,392 

547,107 

*Refer to note 1.7 for definition and recognition criteria for intangible assets 

13.  Deferred tax asset 

30 June 2019 
£ 

30 June 2018 
£ 

Deferred tax items recognised in income statement: 

-  Other timing differences 

24,359 

16,161 

- 

Income tax losses 

209,970 

142,422 

234,329 

158,583 

44 

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INNOVADERMA PLC 

NOTES TO THE FINANCIAL STATEMENTS 

FOR THE YEAR ENDED 30 JUNE 2019 

14.  Trade and other payables 

Trade payables 

Other payables 

Current tax payable 

15.  Borrowings 

General Borrowings 

16. 

Deferred tax liability 

Deferred tax items recognised in income 
statement: 

-  Other timing differences 

17.  Contributed equity 

30-Jun-19 

30-Jun-18 

£ 

£ 

2,738,363 

218,773 

1,202,729 

4,159,865 

1,392,803 

930,114 

624,993 

2,947,910 

30-Jun-19 

30-Jun-18 

£ 

(522) 

(522) 

£ 

12,627 

12,627 

30 June 2019 
£ 

30 June 2018 
£ 

170 

170 

3,560 

3,560 

2018/19 

No. of 
shares 

Share Capital 

Share Premium 

£ 

£ 

Opening balance as at 1 July 
2018 

14,376,633 

1,725,287 

Shares issued during the year 

120,000 

Share issue costs 

- 

10,511 

- 

Balance as at 30 June 2019 

14,496,633 

1,735,798 

8,219,525 

121,489 

(52,535) 

8,288,479 

45 

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INNOVADERMA PLC 

NOTES TO THE FINANCIAL STATEMENTS 

FOR THE YEAR ENDED 30 JUNE 2019 

Share Capital 

Share Premium 

2017/18 

No. of shares 

£ 

Opening balance as at 1 July 2017 

12,569,556 

1,565,905 

Shares issued during the year 

1,807,077 

159,381 

Share issue costs 

- 

- 

Balance as at 30 June 2018 

14,376,633 

1,725,286 

£ 

3,890,210 

4,836,075 

(506,760) 

8,219,525 

The holder of the ordinary shares is  entitled to one vote per share at any meeting of the Company 
whether  in  person  or  by  proxy.  The  holder  is  entitled  to  receive  dividends  declared  from  available 
profits and to the surplus of assets on a winding up. 

18.  Merger reserve 

InnovaDerma  PLC  acquired  100%  of  the  share  capital  of  InnovaDerma  AUS  &  NZ  Pty  Ltd, 
InnovaDerma International Limited, InnovaDerma NZ Limited, and ID Philippines, Inc, on 28 November 
2014. 

These transactions are noted as being completed under common control – all companies involved in 
the deal were controlled by Mr Haris Chaudhry before and after the transaction was processed. 

This  condition  falls  under  a  scope  exemption  for  IFRS  3.  Per  IAS  8.12,  the  company  may,  in  this 
circumstance, utilise pronouncements of other standard-setting bodies that use a similar conceptual 
framework to develop accounting standards. 

As a UK company, the directors decided to apply UK Generally Accepted Accounting Principles, which 
make provision for Pooling of Interests in a common control situation, also commonly referred to as 
Merger Accounting. 

In this circumstance, the difference between the consideration transferred and the nominal value of 
share capital acquired is taken to equity, creating a Merger Reserve. 

28 November 2014 Acquisitions: 

Consideration transferred (8,969,960 shares) 

Nominal value of share capital acquired 

Value of Merger Reserve 

£ 

721,187 

(55) 

721,132 

46 

c115847CCL.pdf

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
INNOVADERMA PLC 

NOTES TO THE FINANCIAL STATEMENTS 

FOR THE YEAR ENDED 30 JUNE 2019 

19.  Retained Profits 

Balance brought forward 

Profit for the period 

Balance carried forward 

20. 

Intercompany loan – parent company 

Balance brought 
forward 
Movement in funds 

Balance carried forward 

30-Jun-19 

30-Jun-18 

£ 

407,858 

883,321 

1,291,179 

£ 

93,738 

314,120 

407,858 

30-Jun-19 

30-Jun-18 

£ 

4,998,093 

(20,235) 

5,018,328 

£ 

3,058,612 

(1,939,481) 

4,998,093 

21. 

Investment in subsidiaries 

During the year, the Company held interests in the following subsidiaries: 

Company Name 

Date of Acquisition 

InnovaDerma AUS & NZ Pty Ltd 

28 November 2014 

InnovaDerma International Limited 

28 November 2014 

InnovaDerma NZ Limited 

ID Philippines Inc 

Bach Health Pty Ltd 

InnovaScience Inc 

Skinny Tan Pty Ltd (a) 

SkinnyTan UK Limited (a) 

Ergon Medical Limited (b) 

28 November 2014 

28 November 2014 

23 January 2015 

31 March 2015 

28 May 2015 

28 May 2015 

28 April 2017 

Percentage 
Holding 
30 June 2019 
100% 

Percentage 
Holding 
30 June 2018 
100% 

100% 

100% 

100% 

100% 

100% 

94% 

94% 

100% 

100% 

100% 

100% 

100% 

100% 

93% 

93% 

100% 

a)  During the year, InnovaDerma PLC paid £104,142 to acquire a further 1% of Skinny Tan Pty Ltd, 

and through direct holding, SkinnyTan UK Limited. 

b)  During the financial year FY17 InnovaDerma PLC acquired Ergon Medical Limited, owner of 
Prolong. The following table shows the allocation of consideration paid for Ergon Medical 
Limited, the fair value of assets acquired, liabilities assumed, and the non-controlling interest at 
the acquisition date.  

47 

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INNOVADERMA PLC 

NOTES TO THE FINANCIAL STATEMENTS 

FOR THE YEAR ENDED 30 JUNE 2019 

Consideration for Ergon 

Cash Consideration 

Total Consideration 

Recognised fair value of assets acquired and liabilities assumed 

Other assets 

Brand 

Trade and other payables 

Total fair value of assets acquired and liabilities assumed 

22.  Related party transactions 

Name 

Transaction 

Amount received from/ 

(paid to) in year 

Farris Marketing 
Concepts Pty Ltd 

Loan payable1 

Cygenta Capital & 
Advisory 

Provision of 
services2 

Graise Partners 
International Pty Ltd 

Provision of 
services2 

Zaymar Investments 
Pty Ltd 

Loan payable1 

Mr Haris Chaudhry 

Loan payable1 

2019 

£ 

- 

- 

- 

- 

- 

2018 

£ 

(85,395) 

(26,773) 

(3,078) 

(292,274) 

£ 

1,022,710 

1,022,710 

3,532 

1,333,721 

(314,543) 

1,022,710 

Amount due 
from/(to) 
related party 

2019 

2018 

£ 

- 

- 

- 

- 

£ 

- 

- 

- 

(13,186) 

160 

1,552 

1,552 

1 These loans are interest free and unsecured. 

2 These expenses were settled via the issue of equity instruments in InnovaDerma PLC. 

Nature of related parties 

Farris Marketing Concepts Pty Ltd and Zaymar Investments are related parties of Mr Haris Chaudhry, 
the Executive Chairman. 

Cygenta Capital & Advisory Pty Ltd is a related party of Mr Joseph Bayer, the Executive Director. 

Graise Partners International Pty Ltd is a related party of Mr Rodney Turner, a Non-Executive Director. 

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INNOVADERMA PLC 

NOTES TO THE FINANCIAL STATEMENTS 

FOR THE YEAR ENDED 30 JUNE 2019 

23. 

Key Management Personnel 

All transactions with key management personnel (the directors) during the year ended 30 June 201 9 
are disclosed below: 

Haris Chaudhry 

Joseph Bayer 

Rodney Turner 

Ross Andrews 

Kieran Callan  

Salary 

Superannuation 

100,279 

105,121 

16,598 

- 

56,500 

278,498 

9,527 

9,987 

1,577 

- 

4,520 

25,611 

Consultancy 
Fees 
- 

- 

- 

19,992 

- 

Total 

Total 2018 

109,806 

189,200 

115,108 

119,827 

18,175 

19,992 

61,020 

18,920 

18,831 

18,494 

19,992 

324,101 

365,272 

During the period, there were no advances, credits or guarantees subsisting on behalf of the directors. 

24.  Commitments and contingencies 

At 30 June 2019, the Group did not have any contingencies. 

At 30 June 2019, the Group had an obligation to pay £77,876 in rent for the forthcoming 12 months, 
under a non-cancellable operating lease. 

25.  Reconciliation of operating profit to net cash outflow from operations 

30-Jun-19 

30-Jun-18 

£ 

1,012,547 

38,586 

£ 

414,195 

95,863 

(1,497,163) 

(218,980) 

509,003 

1,171,987 

(614,544) 

27,170 

- 

449,940 

20,113 

(8,648) 

(75,746) 

(42,678) 

1,179,327 

102,318 

Profit after income tax 

Depreciation 

(Increase)/decrease in trade and other receivables 

(Increase)/decrease in inventories 

Increase in trade and other payables 

Increase/(decrease) in payables settled by Shares 

(Increase)/decrease in foreign exchange gains/losses 

Increase/(decrease) in taxes payable 

Net cash outflow from operations 

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INNOVADERMA PLC 

NOTES TO THE FINANCIAL STATEMENTS 

FOR THE YEAR ENDED 30 JUNE 2019 

26.  Financial risk management 

The  Group’s  financial  instruments  consist  mainly  of  deposits  with  banks,  accounts  receivable  and 
payable & loans from related parties. 

The Group’s financial instruments at 30 June 2019 were classified as follows: 

Note 

30-Jun-19 

30-Jun-18 

£ 

£ 

Financial assets 

Cash and cash equivalents 
Trade and other 
receivables 
Total financial assets 

Financial liabilities 

Trade and other payables 

Borrowings 

8 

9 

14 
15 

2,043,048 

3,295,255 

5,338,303 

4,159,865 

(552) 

4,159,313 

1,906,215 

1,918,982 

3,825,197 

2,947,910 

12,627 

2,960,537 

Fair value versus carrying amounts 

All items shown in the preceding table as either financial assets or financial liabilities are  short term 
instruments  whose  carrying  value  is  equivalent  to  the  fair  value.  There  is  not  considered  to  be  a 
material difference between the fair value and the carrying value. 

Specific Financial Risk Exposures and Management 

The  Group’s  activities  expose  it  to  a  number  of  financial  risks  that  include  market  risk, credit risk 
and liquidity risk. 

(a) Market Risk 

i)  Foreign exchange risk 
The Group does not hold any material financial assets denominated in a foreign currency at the 
period end, hence it is not exposed to foreign exchange risk. 

Interest rate risk 

ii) 
The Group had interest-bearing liabilities during the period but is not exposed to interest rate risk 
because the interest rates on their liabilities are set by private agreement, not by reference to market 
rates. The group does not have any liabilities to financial institutions as at 30 June 2018. As such, 
sensitivity  analysis  with  regard  to  movements  in  interest rates would not be meaningful. 

(b)  Credit risk 
Exposure to credit risk relating to financial assets arises from the potential non-performance of counter-
parties of contract obligations that could lead to financial losses to the group. 

Credit risk exposures 
The Group had no significant concentrations of credit risk.  

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INNOVADERMA PLC 

NOTES TO THE FINANCIAL STATEMENTS 

FOR THE YEAR ENDED 30 JUNE 2019 

(c) Liquidity risk 
Liquidity risk arises from the possibility that the group might encounter difficulty in settling its debts or 
otherwise meeting its obligations related to financial liabilities. The group manages this risk through 
careful  cash  management  policies.  In  order  to  meet  its  short-term  obligations,  the  group  has  the 
support of several key shareholders who are willing to provide funds to the group on an as-needed 
basis. 

For loans receivable and payable, please refer to Note 9 – Trade and Other Receivables, Note 14 – 
Trade and Other Payables & Note 15 - Borrowings. Loans are unsecured and have no fixed repayment 
date. 

27.  Share Based Payments 

No share options have been granted to employees or directors during the current or preceding financial 
year.  In  this  Financial  year,  an  exercisable  warrant  for  120,000  shares  at  £1.10,  were  issued  to  a 
supplier for services provided. Instrument is to be settled by 12 December 2018. 

28.  Earnings per share 

Basic  earnings  per  share  are  calculated  by  dividing  the  profit  attributable  to  equity  holders  of  the 
Company by the weighted average number of ordinary shares in issue during the period. 

The following reflects earnings and share data used in the earnings per share calculation. 

Year ended 
30-Jun-19 
£ 

1,012,547 
14,456,916 

Year ended 
30-Jun-18 
£ 

414,195 
13,891,362 

Profit/(loss) for the year 
Weighted average number of shares 

29.  Subsequent Events 

There were no subsequent to report. 

30.  Company Details 

The registered office of InnovaDerma PLC is: 

27 Old Gloucester Street 
London, United Kingdom, WC1N 3AX 

The principal place of business is: 

3rd Floor, 26 Finsbury Square 
London, United Kingdom, EC2A 1DS 

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